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The Sage Group

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FY2019 Annual Report · The Sage Group
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THE SAGE GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2019

BECOMING A 
GREAT SAAS 
COMPANY

FINANCIAL HIGHLIGHTS

Organic recurring revenue growth

Organic operating margin

10.8%

FY18: 6.7%

23.7% 

FY18: 28.8%

STRATEGIC KPIs

Renewal by value

101%

FY18: 101%

Subscription penetration

55%

FY18: 45% 

Annualised recurring revenue (ARR) growth

Sage Business Cloud penetration

12.6%

FY18: N/A*

48%

FY18: 29%

See more about our Strategic KPIs on pages 8 to 9

 * FY19 is the first year of disclosure for ARR growth.

OTHER KEY HIGHLIGHTS

Underlying cash conversion

Organic revenue growth

129%

FY18: 96%

Statutory revenue growth

5.0%

FY18: 7.6%

5.6%

FY18: 6.5%

Dividend

16.91p

FY18: 16.50p

About our non-GAAP measures and why we use them

Throughout the Strategic Report we quote two kinds of 
non-GAAP measure: underlying and organic. Underlying 
measures allow management and investors to compare 
performance without the potentially distorting effects 
of foreign exchange movements, one-off items or  
non-operational items.

Organic measures allow management and investors to 
understand the like-for-like performance of the business. 
Full definitions of underlying and organic can be found within 
note 2 of the financial statements. Reconciliations of statutory 
revenue, operating profit and basic earnings per share to their 
underlying and organic equivalents are in the Financial review 
starting on page 46.

On the cover: Sage Intacct customer, Specialty's Café and Bakery, which operates over 50 restaurants in California,  
Washington and Illinois.

Sage is a global market leader for 
technology that helps small and 
medium businesses perform at their 
best. Sage is trusted by millions of 
customers worldwide to deliver the 
best cloud technology and support, 
with our partners, to manage finances, 
operations, and people. We believe  
in doing everything we can to help 
people be the best they can be,  
so the combined efforts of 13,000  
Sage colleagues working with 
businesses and communities  
make a real difference to the world.

Contents

Strategic report
2-3
4-5
6-7
8-9
10-11
12-15
16-17
18-21
22-25
26-29
30
31
32-35
36-37
38-41
42-45
46-52
54-57
58-65

Purpose, vision & strategy
Our business model
Our investment case
Key performance indicators
Chairman’s statement
CEO review 
Our Strategy
Customer Success
Colleague Success
Innovation
Non-financial information statement
Section 172 statement
People
Customers
Foundation
Environment
Financial review
Risk management 
Principal risks and uncertainties

Governance
66

Chairman’s introduction to 
corporate governance
Board of Directors
Executive Committee
Corporate governance report

67-68
69
70-95
96-123 Directors’ remuneration report
124-128 Directors’ report

Financial statements 
130-139 Independent auditor’s report  
to the members of The Sage  
Group plc

140-144 Group financial statements
145-205 Notes to the Group financial 

statements

206-213 Company financial statements
214-216 Glossary
217

Shareholder information

1

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTOUR PURPOSE
is to transform the  
way people think and work  
so their organisations  
can thrive.
It’s the reason we exist as a business.

OUR VISION
is to become a  
great SaaS Company  
for Customers and  
Colleagues alike.

We do this by serving our customers on 
subscription and in the cloud.

2

Annual Report and Accounts 2019The Sage Group plc.OUR STRATEGY
is how we will achieve our 
vision. It is designed around 
three strategic lenses:

Customer 
Success

Colleague  
Success

Creating enduring  
subscription relationships  
and having a customer- 
centric approach in  
everything we do 

Creating an environment  
that values the individual,  
fosters collaboration and  
rewards all colleagues

Innovation

Creating solutions that  
deliver real customer value and 
solve real customer problems 
by doing things differently, 
leveraging incremental, 
emerging and experimental 
innovation

THESE 
PRIORITIES 
HELP US…

3

Annual Report and Accounts 2019The Sage Group plc.Capture the
MARKET 
OPPORTUNITY

Sage operates in a total addressable 
market (TAM) set to be worth

$36bn in FY20 

comprising 72m businesses. 
This market grows at 7% per year, 
with spend on cloud growing at 13%. 

Included within this TAM is the  
single-largest software category in  
the world, Accounting and Financials.

$36bn

$34bn

$17bn

$19bn

+13%
Cloud growth

7%Total market growth

$17bn

$17bn

+2%
On-premise growth

2019

2020

Source data = IDC Customs Solutions Market Model

Cloud
On-premise

Market growth
Market growth in this TAM is well ahead of global GDP growth. Catalysts for this growth are:

1.  Gaining insights and efficiencies

2. The shift to subscription and the cloud 

 – Accounting and Financials software is no longer about 
producing backward-looking accounts. As technology 
evolves, software can continue to help businesses 
become more efficient and allow them to gain more 
insights into their business. This adds significant value 
and results in back-office software becoming more 
critical to a business’s long-term success. 

 – Moving to a business model where consumers pay a 

subscription fee for usage rather than owning an asset is 
becoming increasingly prevalent across all industries. This, 
combined with cloud technology, allows the vendor to offer 
more value by offering access to the latest upgrades as soon as 
they are available. It also boosts retention rates of customers 
as vendors can improve their relationship with customers.

 – This includes data-entry automation, artificial  

 – Furthermore, as governments and other stakeholders 

intelligence, machine learning, business insights  
and analytics. Read more about what Sage is doing  
here on pages 26 to 29. 

automate processes (such as Making Tax Digital in the UK), 
there is more demand from customers to be on the latest 
version of software to ensure they remain compliant. 

 – Globally, cloud adoption rates are expected to continue to 
trend upwards from 43% in 2019 to 46% in 2020. The USA is 
the most cloud adoptive region and forecast to reach 55% 
in 2020, with the UK&I expected to be at 43% and France at 
33%. See more on the economics of a subscription model 
on pages 6 to 7.

by serving
SMALL 
AND MEDIUM
businesses

Sage targets the professional user, typically an accountant or book-keeper 
who understands compliance and wants rich functionality to help drive 
efficiencies and gain more insight into their business.

Small businesses

Small customers are typically 
owner-run businesses with  
professionals or small teams 
responsible for finances  
and human resources. 
They are looking to automate 
accounting and compliance 
while managing costs and 
cash flow. Their concerns 
tend to be around compliance 
and risk and they need 
simple solutions, where they 
can subscribe and be up 
and running.

Medium businesses

Medium customers are more complex, 
usually functionally structured around 
specialist teams and departments 
with different needs. They are often 
scaling and transforming and need 
insights for growth and competitive 
advantage. They typically spend 
longer integrating our solutions 
into their business.

Sage serves millions of small 
and medium customers  
around the world. 

through unique
COMPETITIVE 
ADVANTAGES

That enhance our proposition and ensure we 
stand out against the competition.

Trust

Sage has a strong reputation  
as a trusted advisor, renowned  
for keeping customers safe 
and compliant 

World-class 
products

Sage continues to invest 
in technology to ensure its 
products remain among the 
market leaders 

Relationships

Sage prides itself on 
building strong and lasting 
relationships with its 
customers. We provide 
market-leading customer 
services with our team 
of caring and dedicated 
services colleagues

Global reach: 
local focus

Sage has global scale but extensive 
local knowledge which helps ensure 
its products are leading the way in 
compliance and allows the Group 
to plan for changes in legislation 
before they are introduced 

and the power of the
SAGE BUSINESS  
CLOUD

Sage Business Cloud is a suite of unified solutions that add high-value 
with common services, so customers can integrate and migrate data 
across solutions. This is supported by a rich and robust marketplace with 
almost 1,000 ISV apps and emerging tech across artificial intelligence, 
machine learning and automation

Cloud connected and 
hybrid solutions

Cloud native solutions

Medium 
businesses 

Sage X3
Sage 200c

Sage Intacct
Sage People

Small 
businesses 

Sage 50c

Sage Accounting

Sage 50cloud and Sage 200cloud provide the power 
and productivity of the desktop with the freedom 
and security of the cloud. Sage continues to  
invest in these solutions, building cloud  
functionality so customers can access more  
of the benefits the cloud brings. 

Sage Accounting, Sage Intacct and Sage People 
provide a fully functional and flexible cloud native 
solution with open APIs, giving access to a wide 
ecosystem of partners and ISVs.

Sage has a strong digital and direct sales presence, supported by a global network of partners:

100,000 

Accountants who advise and 
sell Sage solutions

40,000 

Value Added Resellers (VARs) 
who sell and implement 
Sage solutions

1,000 

Independent Software 
Vendors (ISVs) who add 
further functionality and 
vertical customisation to 
Sage solutions

Dozens 

of Strategic Alliances  
with some of the biggest 
names in technology

Read more about our solutions on page 29

OUR BUSINESS MODEL

DELIVERING VALUE
FOR THE WAY AHEAD

INPUTS

HOW WE ATTRACT AND RETAIN CUSTOMERS

Trusted advisor
A trusted brand providing market  
leading customer service.

Local knowledge
Our deep understanding of local regulation 
keeps our customers compliant and allows us 
to plan for new legislation on the horizon.

People
Caring and committed colleagues, embracing 
Sage behaviours and values and invested 
in driving success for our customers.

Routes to market
Investing in our multi-channel approach of 
direct sales channels, business partners and 
accountants helps us grow in our markets.

Innovation
We continually invest in technology to ensure 
our products are ahead of the curve in an  
ever-changing technological landscape.

AWARENESS  
& LAND

Attract new customers 
to Sage through brand 
awareness, targeted 
website campaigns 
and the sage.com 
website

Offer guides and 
trials to prospective 
customers

ADOPT

New customers sign 
up to Sage Business 
Cloud solutions on 
subscription

Customers on old 
licences are 
reactivated and join 
Sage on subscription 
and cloud solutions

Sage provides training  
and onboarding to get 
customers started

4

The Sage Group plc.Annual Report and Accounts 2019DELIVERING VALUE

FOR THE WAY AHEAD

STRATEGIC REPORT

WHAT THIS CREATES

SERVICE

EXPAND

RENEW

Building a closer 
relationship with 
customers, Sage 
can cross-sell, 
up-sell and migrate 
customers to the 
latest version of 
their software

High levels of 
support from 
Sage leads to high 
renewal levels and 
recommendations 
spread by word 
of mouth

Sage provides 
customer support 
through phone,  
web chat, social 
media, chat bots  
and online forums 
and communities

Sage keeps  
in touch with 
customers through 
surveys and regular 
check-ins

Customer 
 – Renewal by value of 101%

Colleague 
 – Colleague net promoter score 

+22 points year-on-year

Community
 – 31,250 Sage Foundation days 

spent in the community

Shareholders
 – High quality recurring 

revenue growth of 10.8%

 – Underlying cash conversion 

of 129% 

 – Sustainable full year 

dividend of 16.91p per share

5

The Sage Group plc.Annual Report and Accounts 2019OUR INVESTMENT CASE

Delivering for Shareholders

TODAY

Strong free  
cash flow 

129%
underlying cash 
conversion 

Efficient  
capital  
allocation

Investing efficiently  
for growth

23.7%
organic operating  
margin 

Sustainable  
dividend

16.91p 
FY19 dividend, 
commitment to 
maintaining in  
real terms

Higher 
contract 
values

Higher 
retention 
rates

Higher 
lifetime 
revenue

Lower 
customer 
acquisition 
costs

Lower 
cost to 
serve

Better 
customer 
economics

Value  
creation

High-quality  
recurring  
revenue

10.8% 
organic recurring 
revenue growth

£1.0bn 
software 
subscription 
revenue 

Reasons to pursue a 
SAAS MODEL

6

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORT

And significant value

TOMORROW

As we continue to 
focus on becoming a 
great SaaS company

Driving an accelerated transition to subscription 
and the cloud is critical to unlocking the potential 
for significant value creation at Sage.

Moving to a true SaaS model will transform 
Sage’s relationship with both existing and 
new customers. 

By embracing a closer relationship with customers, 
Sage can understand the customer better, 
enhancing the ability to cross-sell and up-sell.

As customers are happier, retention rates trend 
up. By delighting customers, reputation and 
advocacy are enhanced, increasing the ability to 
acquire new customers.

Over time, it also reduces the cost to acquire and 
the cost to serve our customers. 

This is supported by a thriving ecosystem of ISVs 
and applications which allow the customer to 
have a truly bespoke experience, where their 
solution is tailored to their business needs.

Put together, customer lifetime value increases 
significantly but so does customer satisfaction as 
we deliver more of what the customer needs and 
help make their lives easier. 

Turn the page  
to read about our Group KPIs 
and how we measure progress 
in our transition to SaaS

7

Annual Report and Accounts 2019The Sage Group plc.OUR KEY PERFORMANCE INDICATORS

HOW TO 
MEASURE  
A GREAT  
SAAS  
COMPANY

Sage has four strategic KPIs that show the impact and 
progress of strategic execution and the focus on 
Customer Success, Colleague Success and Innovation.

First introduced in April 2019, the KPIs will be disclosed 
every six months to demonstrate Sage’s progress in the 
transition to a SaaS company.

8

The Sage Group plc.Annual Report and Accounts 2019Renewal by value

101%

This metric tracks the growth of existing 
contracts over the period (up-sell, cross-sell,  
renewal, migration), offset by churn. It does 
not include new customer acquisition or 
reactivation of off-plan customers and 
therefore measures the strength of the  
existing customer base.

Annualised recurring revenue (ARR) 
growth

12.6%

Defined as the normalised reported recurring 
revenue in the last month of the reporting 
period, adjusted consistently period to period, 
multiplied by 12 (FY19: £1,685m ARR).

It represents the annualised value of the 
recurring revenue base that is expected to be 
carried into future periods, and its growth is a 
forward looking indicator of reported recurring 
revenue growth. 

Subscription penetration

Sage Business Cloud penetration

55%% of revenue on subscription 

This is measured as software subscription 
revenue as a proportion of revenue and shows 
the progress Sage is making in migrating its 
customers to subscription (FY19: £1,004m 
organic software subscription revenue).

48%

Defined as recurring revenue from the Sage 
Business Cloud as a proportion of the recurring 
revenue of the Future Sage Business Cloud 
Opportunity. This metric measures progress 
in the transition of the business to the Sage 
Business Cloud. Find out more about the 
portfolio view of revenue on page 46.

Sage also tracks other KPIs linked to strategic lenses including:

Customer Success: 
NPS and Renewal  
rate by value 

Colleague Success:
Colleague NPS, 
voluntary attrition, 
Sage Foundation Days

Innovation:
Availability of native cloud 
solutions, Sage Business cloud 
penetration, consumption of 
cloud services

See more about our strategy and how 
we measure our progress on pages 16 to 29

9

STRATEGIC REPORTThe Sage Group plc.Annual Report and Accounts 2019 
 
CHAIRMAN’S STATEMENT

DRIVING 
VALUE

Sage will continue to focus on its vision to 
become a great SaaS company for customers 
and colleagues alike, with further progress in 
strategic execution to come.”

10

Annual Report and Accounts 2019The Sage Group plc.In the past year the Sage Group has made further progress in its evolution towards a cloud and 
subscription-led business. 55% of Group revenue is now on subscription and the Group currently has 
annualised recurring revenue (ARR) growth of 12.6%.

Looking back at FY19
2018-19 has been a watershed year for The Sage Group. For the 
first time, more than half of our revenue is on subscription and 
through our relentless innovation, customers can access a wide 
range of cloud-based services making their business operations 
more efficient.

This year has also been Steve Hare’s first as Chief Executive. He 
has led a major sharpening of the purpose, vision and strategic 
lenses of the business whilst defining and implementing a 
business model to give sustainability to the progress being 
achieved. He has also made important promotions to create 
a first-rate management team. They have been united around 
putting customers at the heart of all that we do, and the fruits of 
this effort are already clear.

By giving absolute clarity about an objective to grow ARR, Steve 
has brought a real sense of prioritisation to the business. The 
result, a growth of 12.6% in ARR to £1,685m at the end of the 
year, makes clear the benefits of focus. Subscription revenue 
exceeded £1bn for the first time with Sage Business Cloud 
penetration of 48% and renewal by value running at over 100%.

Innovation has been key: the Group has accelerated the 
development and availability of cloud solutions and services 
for customers in both the small and medium market segments. 
The internationalisation of our cloud native products from 
Sage Intacct to Australia (as a first step) and the development 
of Sage Accounting for Professional Users as the cloud native 
solution for small business accounting, have been important 
developments. We have embarked on Sage Intacct’s roll out in 
the UK already in FY20. 

The year has been characterised as one of considerable 
external uncertainty with Brexit at home and trade disruptions 
in the rest of the world. Despite this the management has 
remained focused on its customers and not been distracted by 
the many uncertainties affecting business. 

The Board in FY19
In addition to Steve Hare’s appointment as CEO, Jonathan 
Howell transitioned from Non-executive Director and Chair 
of the Audit and Risk Committee to executive director and 
CFO. Neil Berkett stepped down from the Board during the 
year after six years to concentrate on his new role at NSPCC. 
Neil brought dedication, experience and valuable insight to Sage. 
We welcomed three new Non-executive Directors: Jonathan 
Bewes, Annette Court and Dr John Bates, who have a wealth of 
experience across finance, corporate strategy and technology 
and have already brought new perspectives to the Board. 

Read my statement within the Corporate governance 
report for insight into the activities of the Board for 2019. 
See more on page 66

Jonathan and Annette took up positions as Chair of the 
Audit and Risk Committee and Chair of the Remuneration 
Committee respectively, in addition to their roles as  
Non-executive Directors. 

During the year the Board has focused on ensuring that 
the Company’s strategic ambitions and competitive edge 
are underpinned by a customer-centric culture in which 
colleagues are supported and innovation fostered. The Board 
has also invested time in ensuring the Group continues to 
meet the requirements of a changing corporate governance 
landscape. During FY19 the Board spent time with key 
stakeholders; meeting with colleagues, customers and 
partners in Newcastle, London, Reading and Atlanta, as well as 
participating in a Sage Foundation day with our charity partner, 
Working Chance, alongside Sage colleagues. 

Our Board Associate role continues to prove valuable in 
providing two-way communication with colleagues, enabling 
the Board to hear more of colleagues’ views whilst generating 
greater understanding of the role of the Board amongst 
colleagues. During the year, the Board appointed a successor 
to our first Board Associate who will remain in place for an 
18-month term. 

Sage has great people and I would like to thank all colleagues 
and the Board for their dedication during the year.

Looking forward to FY20
As we look to FY20, Sage will continue to focus on its 
vision to become a great SaaS company for customers and 
colleagues alike, with further progress in strategic execution 
to come. We are cognisant that this is a multi-year process 
and the transition may not always be linear, but we know 
that continued focus on the vision is the right path to take 
for shareholders, customers, partners, colleagues and our 
communities. 

The quality of revenue continues to improve and the Group 
remains strongly cash generative with underlying cash 
conversion of 129% and, in line with our policy, a 2.5% increase 
in the full year dividend to 16.91p in FY19.

Sir Donald Brydon
Chairman

11

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTIN CONVERSATION WITH STEVE HARE

BUILDING A 
GREAT SAAS 
COMPANY

12

Annual Report and Accounts 2019The Sage Group plc.Steve Hare outlines his plans for Sage 
to become a great SaaS business for 
customers and colleagues

Steve, you’ve been in role as CEO for just 
over a year now. What have been your main 
priorities during this time?
My main priority has been to create focus, 
consistency and simplification within the business.

To achieve this, the first thing we did was to set out 
a new purpose, vision and strategy:

 – Our purpose is to transform the way people think 

and work so their organisations can thrive. 

 – The vision is to create a great SaaS company, 
for customers and colleague alike, and this 
is underpinned by the three strategic lenses 
of Customer Success, Colleague Success 
and Innovation.

We have focused on each of these strategic lenses 
throughout the year and I am very happy with the 
progress we have made in the year. And we will 
continue to drive more strategic execution into 
FY20 and beyond. 

You talk a lot about creating a great  
SaaS company. What does this mean to  
you and why is it worth pursuing?
In simple terms, being a great SaaS company will 
mean that the vast majority of our revenue is on 
subscription and in the cloud.

This will enable us to continue to embrace a closer  
relationship with our customers, better understanding  
their needs and how best to serve them. In this 
mutually beneficial relationship, we can delight our 
customers, meaning they stay with us for longer and 
consume more of Sage’s value-add services. This 
also means reputation and advocacy are enhanced, 
increasing our ability to acquire new customers. 

Over time, this reduces the cost to acquire and 
the cost to serve our customers, and put together, 
lifetime value of customers is significantly 
enhanced. To achieve this, it’s very important to 
have happy and engaged colleagues who then look 
after your customers.

We’re very encouraged by the acceleration 
in recurring revenue in FY19. We entered 
the year with momentum and added 
sequential ARR every month in the year, 
putting us further ahead in our transition 
to Sage Business Cloud than anticipated. 
We’ve also made significant progress 
in our strategic execution, particularly 
in the development and roll out of our 
cloud offerings and the reshaping of our 
portfolio. We will continue to prioritise 
high quality recurring revenue growth 
over SSRS, and whilst we do not expect a 
linear progression in financial performance 
during this multi-year transition, our 
recent strong performance and continued 
progress towards becoming a great SaaS 
company means that we look forward 
with confidence.” 

Steve Hare
Chief Executive Officer

ARR growth  
of 12.6% to 

Sage Business Cloud 
penetration 

£1,685m

48%

Software subscription 
penetration

Renewal by  
value 

55%

101%

Read more on pages 8 to 9

13

BUILDING A 

GREAT SAAS 

COMPANY

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTIN CONVERSATION WITH STEVE HARE continued

Can you tell us about what strategic 
progress you’ve made against each of  
the strategic lenses in the year? 
I’m really pleased with the progress we’ve made in 
the year.

In Customer Success, upgrading our internal 
solutions and tools is allowing us to embrace a 
closer relationship with our customers so we can 
understand how best to serve them. 

We have also re-shaped the organisational design 
to allow a more customer-centric view of the 
market. This includes creating ‘small’ and ‘medium’ 
business segments in the organisation to ensure 
we are focused on providing the best support to 
these customers. And I have made promotions 
to my Executive Committee to reinforce this 
organisational design. 

See more on the Executive Committee on page 69

In Colleague Success, we have spent time training 
leaders to ensure they are fully aligned behind the 
transition to a SaaS model and we have invested in 
colleague engagement and experience to continue 
to make Sage a great place to work.

One example of how we’ve improved engagement 
is through the Big Conversation. This was a three 
day online forum to engage with colleagues 
and understand their key priorities. There were 
thousands of comments left by our colleagues and 
the feedback has helped shape decision-making 
and culture of the Company, including setting 
the new Sage values which launched at the start 
of FY20.

And in Innovation, we have shown significant 
progress in developing our cloud native portfolio:

 – Sage Intacct has been launched in Australia and 
the UK in 2019 with further plans to launch in 
South Africa in 2020;

 – We have invested in Sage Accounting in FY19 and 
will launch a more functionally rich tier of this 
solution for Professional Users in 2020, starting in 
the UK. Together, they provide the small business 
solution for cloud native accounts, to acquire 
new customers and, over time, offer a migration 
path for existing Sage 50 customers.

 – We also announced the small but strategically 

significant acquisitions of: 

 – AutoEntry, a provider of data entry automation; 

and 

 – Allocate.AI, technology that enables automation 
of time tracking, project planning and resource 
allocation, to enhance the portfolio of cloud 
services within Sage Business Cloud.

And what have you done to simplify  
the organisation? 
The purpose, vision and strategy have been 
instrumental in enabling colleagues to focus on 
what’s most important in the business. 

Aside from this, we have also split our products 
into two portfolios: we now have the majority of 
our products in the Future Sage Business Cloud 
Opportunity, which represents products in, or with a 
clear pathway to, Sage Business Cloud. And we also 
have the Other portfolio, a smaller set of products 
where we do not see a path to Sage Business Cloud.

The purpose, vision and strategy 
have been instrumental in enabling 
colleagues to focus on what’s most 
important in the business.” 

See more about purpose, vision and strategy on pages 2 to 3

14

Annual Report and Accounts 2019The Sage Group plc.I want to build on what we’ve achieved in FY19 
and continue to demonstrate strong strategic 
execution into FY20 and beyond as we become a 
great SaaS company.”

In order to focus on subscription and the cloud, 
we are disposing of or finding other value creation 
paths for products within the Other portfolio and we 
have made good progress in the year: we disposed 
of the US Payroll Processing business in February 
2019, we have announced the agreement to dispose 
of Sage Pay UK and the Brazilian business is now 
held for sale. 

How are you measuring your success? 
The leading financial metric is growth in high 
quality recurring revenue. In FY19 organic recurring 
revenue growth was 10.8%, which surpassed 
expectations and shows our continued focus on 
driving revenue on subscription and the cloud. 

But how we achieve success is equally as important. 
We implemented four strategic KPIs in April 2019 
to demonstrate Sage’s progress in transitioning 
towards a SaaS company. 

Find out more on pages 8 to 9

These KPIs show how we achieve success, and 
reinforce the quality of our performance, and I’m 
delighted to say we have made significant progress 
against each of these KPIs in FY19:

 – We delivered ARR growth of 12.6% to £1,685m 
reflecting growing momentum in high quality 
recurring revenue at the end of the year with 
the business continuing to show sequential 
progression in recurring revenue over time; 

 – Software subscription penetration is now 55% 

as the business continues to transition existing 
customers and attract new customers to 
subscription and the cloud;

 – Sage Business Cloud penetration is now 48% as the 
business continues to focus on core solutions which 
have a direct pathway to Sage Business Cloud; and

 – Renewal by value remains strong at 101% 

demonstrating the strength of the existing 
customer base. 

What are your main priorities for FY20? 
I want to build on what we’ve achieved in FY19 and 
continue to demonstrate strong strategic execution 
into FY20 and beyond as we become a great 
SaaS company. 

In Customer Success, we will continue the roll out 
of systems, solutions and processes, as well as 
embedding the more customer-centric view of the 
market through the new organisational design.

In Colleague Success, we will continue to focus on 
colleagues and leaders and we have introduced a 
new set of values, which we will work on embedding 
throughout the year. 

Find out more on pages 16 to 29

In Innovation, we will continue to invest in Sage 
Business Cloud, developing and rolling out cloud 
solutions, as well as continuing to drive adoption of 
cloud services amongst customers. 

What is your guidance for FY20? 
Building on the significant ARR created in FY19, we 
expect recurring revenue growth of 8-9%, driven 
by strong ongoing performance in the Future Sage 
Business Cloud Opportunity, as we continue to 
focus on attracting and migrating customers to 
Sage Business Cloud. Other revenue (SSRS and 
processing) is expected to decline by high single 
digits in line with this focus, and organic operating 
margin is expected to be around 23%, as Sage 
continues to invest in the transition to SaaS. 

Strategic Report for FY19 

Our Strategic Report on pages 2 to 65 has  
been reviewed and approved by the Board.

Steve Hare
Chief Executive Officer

15

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTOUR  
STRATEGY
We are focused on  
three strategic lenses to 
help us become a great 
SaaS company 

16

Annual Report and Accounts 2019The Sage Group plc.CUSTOMER  
SUCCESS

Creating enduring subscription relationships 
and having a customer-centric approach in 
everything we do. 

See more on pages 18 to 21

COLLEAGUE  
SUCCESS

Creating an environment that values 
the individual, fosters collaboration and 
rewards all colleagues.

See more on pages 22 to 25

INNOVATION

Creating solutions that deliver real customer 
value and solve real customer problems by 
doing things differently, leveraging incremental, 
emerging and experimental innovation.

See more on pages 26 to 29

17

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTOUR STRATEGY

Our business can’t 
work without  
Sage and as our 
business becomes 
more complex,  
Sage will help us 
manage that.”

Pukka Pads

CUSTOMER 
SUCCESS

Customer Success is driven by creating enduring 
subscription relationships and having a customer-
centric approach in everything we do.

18

The Sage Group plc.Annual Report and Accounts 2019Becoming a great SaaS company means supporting 
our customers every step of the way

Customer Success is strongly linked to Sage’s purpose: to transform 
how people think and work so their organisations can thrive. 

Throughout FY19, Sage has focused on Customer Success to embrace a 
closer relationship with the customer, understanding what they need to 
allow them to be more successful. 

Pukka Pads: A Sage customer

In FY19 the business has been focused on the following:

1

2

Solutions and processes 
During FY19, Sage has invested 
in a single customer relationship 
management (CRM) system, to provide 
a single view of the customer. By doing 
this, Sage has improved quality of 
data and customer insight so we can 
understand what the customer wants 
more effectively and tailor the sales 
approach to meet their needs. 

This process is now complete in the 
UK with the US expected to complete 
in H1 2020, as well as launching in other 
major geographies.

Sage has also focused on continuing 
the digitisation of the customer 
services function. Instead of phone 
conversations alone, the customer 
now has access to web chat, AI, 
online forums and communities. 

This model also allows for 24/7 
customer support, leveraging Sage’s 
global presence to provide call sharing 
across regions. The outcome is building 
deeper customer relationships, 
reducing wait times and improving 
customer experience. 

Understanding and embedding 
the customer lifecycle journey 
Over the past five years, Sage has been 
successfully transitioning from an on-
premise licence-based model to one of 
subscription and the cloud. In a licence 
world, the sale to the customer is the 
number one priority. In a subscription 
world, the sale is just the start of the 
customer journey. 

In FY19 Sage has mapped out and 
embedded the customer journey 
lifecycle within the organisation. 
We have embedded systems, solutions 
and processes and have also trained 
colleagues so they understand the 
importance of each step of the 
customer journey. 

How we measure our progress
 – NPS

 – Renewal rate by value

Pukka Pads
The Pukka Pad Group was founded 
in 1999 and is a leading global 
manufacturer and supplier of a 
wide range of stationery items, 
including paper pads, notebooks, 
files and journals.

Pukka Pads has integrated Sage 
200 Cloud, which is proving to be a 
massive success. The Group is  
able to keep control of its stocks, 
process orders and consolidate 
financials, which is key for a  
global brand. 

Turn the page to see how we engage 
with customers across the journey

19

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTOUR STRATEGY: CUSTOMER SUCCESS

Awareness
As the owner of her 
business, Jane needs 
financial software and 
speaks to her accountant, 
who recommends Sage.

Sage has a trusted brand 
and a strong network of 
advocating accountants. 
Sage also builds 
awareness through ads on 
TV, radio and social media. 

Land
Jane goes online to sage.com. 
The website provides her with 
all she needs to know about 
which software to choose, plus 
advice on how to successfully 
build her business.

20

Small 
business 
journey 

In the following example, Jane is the 
founder and owner of a small graphic 
design business. She likes to work very 
closely with her clients to deliver the 
most creative solutions. Jane needs 
financial software that she can trust, 
which will easily automate accounting and 
compliance. This means that she can spend 
more time focusing on her customers.

Adopt
Jane signs up for a cloud 
accounting subscription and 
can easily start using the 
application. Sage follows up 
with a welcome call, offering 
to answer any questions that 
she has. 

Jane and her accountant can 
both access her data through 
the cloud. 

Annual Report and Accounts 2019The Sage Group plc.Service
In-app pop-ups highlight 
new features and additional 
functionality, which helps Jane 
run her business more effectively.

Sage also provides an in-product 
help centre, supplemented by 
web chat, AI, online communities 
and phone support. 

Renew
Sage uses feedback from 
Jane to constantly improve 
the customer experience. 
Jane feels she has had  
strong support from 
Sage throughout the 
year. She renews her 
software subscription 
and recommends Sage 
to her peers. 

Expand
As Jane’s business grows,  
she starts to expand her team. 
By staying close to Jane, Sage 
understands that her needs 
are evolving. Jane signs up 
for cloud payroll and HCM 
software to integrate more 
of her business seamlessly 
within Sage. 

See our business model on pages 4 to 5 to 
see how we deliver value for all stakeholders

21

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTOUR STRATEGY

COLLEAGUE 
SUCCESS

Sage is committed to building a culture that fosters 
collaboration and open, honest dialogue and where 
colleagues feel connected to Sage’s vision, putting 
customers at the heart of everything we do. 

Supporting motivated colleagues further supports 
the success of Sage’s customers, helping their 
organisations to thrive. 

There has been significant progress made in 
developing Colleague Success in FY19, focusing  
on both leadership and colleagues.

22

The Sage Group plc.Annual Report and Accounts 2019Becoming a great SaaS company means listening 
to our colleagues to find out what matters

Sage continues to place colleague 
success, diversity and inclusion and 
wellbeing at the heart of what we do, 
making Sage a place where colleagues 
can reach their full potential and bring 
their whole selves to work.”

How we measure our progress
 – Colleague NPS

 – Voluntary attrition

 – Sage Foundation days

Amanda Cusdin
Chief People Officer

Leadership
During FY19, the 40 most senior leaders 
have been enrolled in an executive 
development programme to ensure they 
are fully aligned on Sage’s transition 
to a SaaS model. The programme 
involves nine days of face-to-face 
interaction, with additional one-to-one 
coaching and peer support through 
the entire year, with specific focus 
on the purpose, vision, strategy and 
leadership behaviours. 

Colleague engagement 
and experience 
In order to build a culture that fosters 
collaboration and open, honest dialogue 
and where colleagues feel connected 
to Sage’s vision, Sage has focused on 
increasing engagement with colleagues 
and improving the colleague experience. 

The Big Conversation is a key example 
of building engagement internally and 
further details of this are set out on 
pages 24 to 25. 

Sage also carries out quarterly pulse 
surveys amongst all colleagues. Using the 
latest analytics tools, the survey data can 
be analysed within 48 hours to quickly 
understand and respond to colleague 
feedback. Engagement has improved 
dramatically, with response rates of 
84% at the latest survey, up from 52% in 
FY18 and with 14,000 comments made 
during the latest survey. The survey also 
showed an increase in employee NPS of 
22 points since Q4 FY18. 

The Sage Foundation continues to be an 
important asset to attract and retain the 
best talent. In FY19, 31,250 Foundation 
days were taken by colleagues. 

23

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTOUR STRATEGY: COLLEAGUE SUCCESS

“We need to make sure we are rewarding the right 
kind of behaviours that are truly representative of 
a business doing things the right way.” — “I want 
to give back to the company as a whole and the 
colleagues in my team as much as they’ve given 
to me. — I get out of bed because the work we 
do in Sage Foundation makes an impact in local 
communities” — “I do feel empowered to voice 
my opinion and bring ideas to the table as well as 
actively listen to my  team members ideas too”.

THE BIG
CONVERSATIONS
THAT MATTER

The Big Conversation 
took place in June 2019. 
The three-day-long 
exercise encouraged all 
13,000 colleagues to log 
in and engage in an 
online conversation.

We need to make sure we 
are rewarding the right 
kind of behaviours that 
are truly representative 
of a business doing things 
the right way.”

24

The Sage Group plc.Annual Report and Accounts 2019I do feel empowered  
to voice my opinion 
and bring ideas to 
the table as well as 
actively listen to 
my team members’ 
ideas too.”

“We need to make sure we are rewarding the right 
kind of behaviours that are truly representative of 
a business doing things the right way.” — “I want 
to give back to the company as a whole and the 
colleagues in my team as much as they’ve given 
to me. — I get out of bed because the work we 
do in Sage Foundation makes an impact in local 
communities” — “I do feel empowered to voice 
my opinion and bring ideas to the table as well as 
actively listen to my  team members ideas too”.

The Big Conversation
The Big Conversation took place in 
June 2019. The three-day-long exercise 
encouraged all 13,000 colleagues 
to log in and engage in an online 
conversation. The engagement in the 
Big Conversation resulted in 9,000 
comments from 3,700 participants 
across 23 countries. Topics covered 
colleagues’ experiences, ideas and 
potential action points as Sage 
implements the next phase of its 
cultural transformation. 

Analysis from the Big Conversation 
has helped Sage to build a fresh set 
of values and behaviours, shaped  
by the passion of its colleagues.  
The new values and behaviours  
guide how colleagues interact with  
each other and with customers. 
By living these values and behaviours, 
Sage colleagues can succeed 
together and do the right thing 
for customers. This helps build a 
winning SaaS culture, ensuring the 
Colleague Success that underpins 
our purpose and vision.

3,700
23countries
9,000 

participants

comments

25

STRATEGIC REPORTThe Sage Group plc.Annual Report and Accounts 2019OUR STRATEGY

Aaron Harris, Chief Technology Officer  
outlines his strategy to revolutionise the business

INNOVATION

Sa
       aS

Innovation at Sage means 
developing solutions that deliver 
real customer value and solve 
real customer problems by 
doing things differently, using 
incremental, emerging and 
experimental innovation.

26

Annual Report and Accounts 2019The Sage Group plc.Sa

       aS

Q&A

Becoming a great SaaS company means 
delivering technology that truly transforms 
our customers’ businesses

Where do you see Sage software heading  
in the future? 
Sage is leading efforts to transform periodic, 
manual processes that often focus on past activity 
to continuous, automated processes with a view 
to the future. There are three areas that we are 
continuing to focus on: 

 – Eliminate the Close: We will drive automated, 

real-time capture of business activity. Periodic 
reconciliation will be replaced by continuous 
reconciliation and repetitive close activities will 
be automated. Management will have insight 
into their business performance at any point, 
in real-time, instead of several days after the 
period close. 

 – Build Continuous Trust: We will monitor all 
business activity in real-time to discover 
anomalies. We will evolve inefficient controls 
designed for humans into intelligent exception 
management systems. This will transform the 
audit from a point-in-time, regulatory activity 
into a continuous, strategically valuable activity.

 – Push Active Insights: We will empower our 
customers with insights into performance, 
identifying future opportunities and risks. 
We will actively monitor business activity to 
identify trends and insights. We will deliver 
powerful embedded analytics, augmented 
with AI, to enable rich, interactive discovery.

Aaron, tell us what innovation  
means to you:
To me, innovation means solutions that deliver 
real customer value and solve real customer 
problems by doing things differently. Every function 
within Sage can deliver customer value through 
innovation. In fact, the transition from on-premise 
software to cloud software requires Sage to 
integrate all customer interactions, from marketing 
and sales to service and support to billing and 
payments, into a digital customer journey.

What have been your first impressions of 
innovation at Sage since you became CTO?
I’ve been incredibly impressed by the level of 
innovation at Sage. Sage colleagues are passionate 
about their products and customers and embrace 
modern approaches to software development. 
Sage has significant resources and assets to 
leverage across its global network of partners, 
customers and colleagues to allow innovation. 

The issue at Sage is not innovation: it’s integration. 
In the past, Sage has been constrained by 
fragmented product development and a disconnect 
between product and go-to-market, which 
have failed to align customer requirements and 
development priorities.

So how do you fix this? 
The aim in FY19 has been improving Sage’s 
integration capabilities with the ongoing product 
portfolio rationalisation and aligning the operating 
model to a more customer-centric view, supported 
by the strengthened SaaS focus in the Executive 
Committee. We’re starting to see a difference 
already and this will continue into FY20. 

27

STRATEGIC REPORTThe Sage Group plc.Annual Report and Accounts 2019Can you give us some examples  
of innovation at Sage in FY19? 

There are so many things I could talk about, but let 
me pull out four examples:

Sage Accounting
The Sage Accounting team demonstrates 
excellent adherence to modern cloud 
development principles, allowing them to 
rapidly deploy new versions without disrupting 
service. For instance, the team has built a bot 
to automate the build and deploy process so 
several versions can be deployed every day, 
leading to a better customer experience and 
more connected digital journey. Customer 
feedback has been terrific, with Sage Accounting 
NPS rising by 24 points in the year. 

Sage Intacct
Sage Intacct has developed several new 
capabilities powered by artificial intelligence 
and machine learning, including contract 
renewal forecasting, AI-powered timesheets 
and transaction anomaly detection. In fact, 
Sage Intacct engineers have applied for two 
patents derived from this work.

Service Fabric
Service Fabric is an excellent innovation 
example. Service Fabric is the architectural 
‘glue’ of Sage Business Cloud; a collection 
of cloud native services that can enable 
commonly required capabilities, like bank 
feeds, payments and VAT, into any of Sage’s 
cloud solutions, instead of developing 
separately in each product. Separating 
these capabilities into modern web services 
allows the team to move fast and leverage its 
scale. For example, Sage was first to market 
supporting customer compliance with the 
“Making Tax Digital” legislation in the UK, a 
significant growth driver for Sage in the year. 

Pegg
Pegg, the world’s first accounting chatbot, 
continues to evolve. From its origins as a social-
media based bot, Pegg is now supplementing 
support for dozens of Sage products in three 
languages, handling up to 500 requests 
per hour.

28

Innovation
San Francisco’s premier performing arts centre, Yerba 
Buena Center for the Arts (YBCA), runs a non-profit 
facility that hosts its own cultural programming and 
offers discounted community rentals for local theatres 
and artists, as well as commercial rentals. 

YBCA implemented Sage Intacct to streamline its 
business systems, move to the cloud, and establish 
better financial visibility. By adopting the new system, 
YBCA improved finance productivity by 25%, saved 
$30,000 in personnel costs and increased budget 
accuracy by 30%. Sage Intacct also provides YBCA 
with understandable reports that have visual impact. 
This provides timely insights, helping non-finance 
personnel to make crucial programming decisions and 
track how the Center is performing against its mission.

How we measure our progress
 – Availability of native cloud solutions 

 – Sage Business Cloud penetration 

 – Consumption of cloud services

The Sage Group plc.Annual Report and Accounts 2019Can you tell us more about 
how you’re building out 
Sage Business Cloud?

FY19 has been a significant year for 
investing in the cloud native portfolio, 
both in terms of solution development and 
geographic availability:
Sage Intacct, formerly only available in the US and 
Canada, was launched in Australia in August 2019 
and the UK in November 2019, with both regions 
gaining their first customers, as well as launching in 
South Africa in 2020.

Sage has invested in Sage Accounting in FY19 
and will launch a more functionally rich tier of this 
solution for Professional Users in 2020, starting in 
the UK. Together, they provide the small business 
solution for cloud native accounts, to acquire new 
customers and, over time, offer a migration path for 
existing Sage 50 customers.

Sage has also completed the acquisitions of small 
but strategically significant assets:

 – AutoEntry, a leading provider of data entry 

automation for accountants, bookkeepers and 
businesses. AutoEntry’s technology utilises 
Artificial Intelligence (AI) and Optical Character 
Recognition (OCR); and

 – Allocate.AI, technology that enables businesses 
to automate time tracking, project planning and 
resource allocation.

Read more about Sage Business Cloud on  
page 4 of our gatefold

Sage Business Cloud product portfolio

Sage Accounting 
Sage Accounting allows small businesses to professionally 
manage their business, from invoicing and expense management, 
to compliance and tax. 

Enables customers to connect and collaborate with their 
accountant/bookkeeper through a single platform, with all the data 
in one place. 

Sage Payroll 
Transformative Payroll & HR software for small businesses. 
Helps our customers to confidently manage their payroll with a 
simple, reliable and flexible online payroll system; compliant and 
connected to the cloud. 

With less administration customers can make quicker decisions 
and in turn are more productive, saving organisations time 
and money.

Sage Intacct 
The AICPA’s only preferred Financial Management system, 
Sage Intacct provides best-in-class, multi-dimensional analysis 
and industry-specific capabilities to automate complex processes 
and improve company performance.

Sage People 
Transforms the way multinational organisations manage and 
engage their workforce.

Global cloud HR and people management solution, helps 
companies design new and better ways of working across the 
entire employment journey, and embrace the new world of HR 
and people management.

Sage X3
X3 provides faster, more intuitive and tailored business 
management solutions than conventional ERP for product-centric 
businesses looking to thrive and stay competitive in the face of 
growing complexity.

X3 transforms how businesses manage people, processes and 
operations, allowing them to embrace change at speed.

Cloud connected solutions 
Cloud connected solutions, Sage 50cloud and Sage 200cloud, 
provide the power and productivity of the desktop, with the 
freedom and security of the cloud. Sage continues to invest in 
these solutions, building up cloud functionality so customers can 
access more of the benefits the cloud brings. 

29

STRATEGIC REPORTThe Sage Group plc.Annual Report and Accounts 2019NON-FINANCIAL INFORMATION STATEMENT

NON-FINANCIAL 
INFORMATION 
STATEMENT

Every day, we support and enable the 
success of our customers, colleagues and 
partners around the world. Those who look 
deeper, reach higher and strive harder. 
They are the people that fuel the global 
economy and drive worldwide progress. 
It is our responsibility to ensure we do the 
right thing for their continued success.

Non-financial information statement

Ethics & Governance
Human rights

Code of Conduct
Suppliers
Anti-bribery & corruption policy 
Tax strategy 

Environment
Direct and indirect GhG emissions
Environmental policy

Social
pg.44 Gender diversity 
pg.43 Community engagement

pg.41

pg.41
pg.41
pg.41
pg.41

pg.34
pg.39

30

The Sage Group plc.Annual Report and Accounts 2019OUR
PEOPLE

OUR 
CUSTOMERS

SAGE
FOUNDATION

Striving to be our best in an environment  
which embraces colleague experience, 
diversity, inclusion and wellbeing.

See more on pages 32 to 35

Championing small businesses  
and entrepreneurs.

See more on pages 36 to 37

Giving back to the community through  
voluntary work and fundraising.

See more on pages 38 to 41

THE
ENVIRONMENT

Committed to managing our use of 
resources and proactively managing our 
environmental impact. 

See more on pages 42 to 45

Section 172(1) statement

The Directors are well aware of their duty under 
s.172 of the Companies Act 2006 to act in the 
way which they consider, in good faith, would 
be most likely to promote the success of the 
Company for the benefit of its members as a 
whole and, in doing so, to have regard (amongst 
other matters) to: 

 – the likely consequences of any decision in the 

long term; 

 – the interests of the Company’s employees; 

 – the need to foster the Company’s business 
relationships with suppliers, customers 
and others; 

 – the impact of the Company’s operations on 

the community and the environment; 

 – the desirability of the Company maintaining 
a reputation for high standards of business 
conduct; and 

 – the need to act fairly as between members of 

the Company, 

(the “s.172(1) Matters”).

Induction materials provided on appointment 
include an explanation of Directors’ duties, and 
the Board is regularly reminded of the s.172(1) 
Matters, including as a rolling agenda item at 
every Board meeting. 

In preparation for the Company’s implementation 
of the UK Corporate Governance Code July 2018 
(the “2018 Code”), and anticipating the new 
reporting requirements applicable from FY20, 
during the year the Board undertook a review 
of the actions it currently undertakes to comply 
with s.172. The review included an analysis 
of how the Board currently engages with its 
stakeholders and considered recommendations 
on how such engagement could be enhanced.

Further information on the steps taken during 
FY19 in order to prepare for full compliance with 
the 2018 Code in FY20 are set out on page 70. 
Information on how the Directors have had 
regard to the s.172(1) Matters can be found on 
pages 82 to 84.

31

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTNON-FINANCIAL INFORMATION: OUR PEOPLE

Colleague Success to us means making Sage a great place to work for 
our people – a place they can bring their whole selves, do the best work 
of their career and deliver the best experience for our customers in a  
high-performing culture. Applying this lens to all of our People activity in 
FY19 has led to a positive cultural shift and greater colleague engagement, 
with all our core people metrics trending in the right direction. We have 
strong momentum as we head into FY20.”

Amanda Cusdin
Chief People Officer

OUR  
PEOPLE

32

The Sage Group plc.Annual Report and Accounts 2019STRATEGIC REPORT

Amanda Cusdin
Chief People Offi  cer

In 2019, Sage has focused on putt ing people at 
the heart of its business. With Colleague Success 
as a strategic lens, we have transformed several 
key areas to ensure we make Sage a place where 
colleagues can reach their full potential and bring 
their whole selves to work.

Leadership development and 
talent management 

During the year, we made several leadership 
changes to strengthen the executive team 
through both talent management and external 
recruitment. Rob Reid joined the Executive 
Committ ee and Keith Robinson was appointed 
as an Executive Committ ee advisor in October 
2018. Steve Hare was appointed as Chief 
Executive Offi  cer in November 2018 and we 
welcomed Jonathan Howell as Sage Group’s 
Chief Financial Offi  cer in December 2018. Aaron 
Harris transitioned from leading Sage Intacct’s 
technology vision to become the Group’s Chief 
Technology Offi  cer in April 2019 and at the same 
time, Lee Perkins was made Chief Product Offi  cer 
and appointed to the Executive Committ ee. 
In October 2019, we announced three new 
internal Executive Committ ee appointments to 
accelerate our SaaS strategy. Marc Linden was 
appointed to EVP and General Manager, Medium 
Segment Native Cloud Solutions, Sue Goble was 
appointed Chief Customer Success Offi  cer and 
Derk Bleeker was appointed Chief Corporate 
Development Offi  cer.

Additionally, to further strengthen our 
leadership capability we have partnered with 
the well known organisational psychology 
fi rm YSC. Through this partnership we have 
enhanced our selection approach for senior 
leadership roles, introduced a new model of 
potential into Sage enabling us to bring greater 
focus to internal talent development and 
strengthened the individual development plans 
for our most senior leaders through the insight 
which the YSC process brings. 

Board gender diversity

7 (70%)

Male

3 (30%)

Female

SMT1 gender diversity

82 (61%)

Male

52 (39%)

Female

1.  SMT refers to c.150 

leaders in Sage including 
Executive Committ  ee and 
Executive Team members.

Our commitment to developing our senior 
leaders saw the launch of the Executive 
Team Development Programme (ETDP) in 
April 2019 in partnership with the London 
Business School. This is building the individual 
and collective capability of our most senior 
40 leaders at Sage as we become a great 
SaaS company. The programme involves 
nine days face to face delivery spread across 
12 months, three of which took place in FY19, 
and supported by coaching and peer support 
through the entire year. 

Leading@Sage – which targets line managers 
and equips them with the skills and capability 
to create high performance within their teams 
– has also continued its success. Over 70% 
of our leaders now have ‘licence to lead’. 
We continue to evolve the curriculum and look 
for opportunities to reinforce the programme 
outside the classroom with ongoing coaching 
and support from our People Leaders and 
senior leaders. 

In January we launched Growing@Sage, an 
initiative open to all colleagues which off ers 
self-development modules in areas such as time 
management, presentations with impact and 
project management fundamentals. This initiative 
was launched in response to colleague feedback 
around personal development, and 339 modules 
were delivered globally in FY19.

We have consolidated our Sage Welcome so 
that all colleagues who join Sage experience a 
consistent and compelling introduction to the 
Company. In FY19 we delivered 103 sessions 
across the globe.

The Sage Group plc.

Annual Report and Accounts 2019

33

NON-FINANCIAL INFORMATION: OUR PEOPLE continued

Sage behaviours

Strategy

Customer Success

Colleague Success

Innovation

 We do the right thing

Values

 Start with our customer 

Together we succeed 

 Innovate to win

Anchor  
behaviours

 Insight: Walk in our customers’ shoes to gain 
data and insights that drive decisions

Care: Value, respect, back each other and 
support our local communities 

 Seek diversity: Be open and curious to learn 
from anyone, anywhere

Focused pace: Focus on customer and 
partner priorities and move at speed 

Accountability: Do what we say we will do 
and be our best every day

Transparency: Debate and explore openly 
and directly

Adaptation: lterate and learn to meet 
changing customer needs

Collective responsibility: Connect and 
solve problems together

Courage: Show a competitive mindset by 
taking calculated risks, testing, trialling, 
and learning to move forward

Year-end colleague count 
split by region

12,643

All colleagues

4,436

Central & Southern Europe

2,918

International

2,936

Northern Europe

2,353

North America

Total workforce  
gender diversity

6,817 (54%)

Male

5,733 (45%)

Female

93 (1%)

Prefer not to say

Values

Sage has refreshed its values and behaviours, 
which have been rolled out across the organisation 
from October 2019. The selection process was 
collaborative, drawing from feedback across 
both leadership and colleagues.

The design principles were based on ensuring 
the values and behaviours aligned to the 
three strategic lenses, matching culture with 
business strategy, and combining behaviours 
leaders want to drive strongly with the 
behaviours colleagues feel passionately about. 

These new values and behaviours will help 
ensure that colleagues and leaders are fully 
aligned behind the transition to a great SaaS 
company, always doing the right thing for the 
organisation and our stakeholders.

Colleague experience 
and engagement

‘Colleague Success’ as a strategic lens in FY19 has 
led to significant changes in colleague experience 
and engagement at Sage. We have focused on 
creating an inclusive culture which supports our 
colleagues to achieve their full potential.

Listening to and addressing colleague feedback 
has been an important part of putting our people 
at the heart of our business this year. To do this  
effectively, we have put in place a new colleague 
experience team and undertaken initiatives 
like ‘The Big Conversation’ (see pages 24 to 25 
for additional information which has resulted 
in the development), of new core values and 
behaviours which launched at the beginning 
of FY20 (see above).

We also listen to colleagues through our 
ongoing quarterly pulse surveys. These are 
designed to allow colleagues to give feedback 
more regularly, and in a quick and consistent 
way, on what we’re doing well on and the 
changes they want to see. The progress on the 
level of participation has increased significantly 
with 84% now taking part, indicating the high 
engagement of our colleagues as we make 
Sage a great place to work. Overall employee 
engagement has increased 22 points.  

34

Manager Index – which measures how positively 
colleagues feel about the way leaders are 
supporting their success at Sage – is up to 
85%, an increase of 6%, while 64% would 
recommend Sage as a great place to work, 
up 4% from October 2018. These insights 
combined with the Big Conversation have 
fuelled specific actions at the leader, functional 
and organisational level.

As an example, feedback from the pulse 
surveys was a big driver in the changes to 
performance management this year. We 
launched a new programme, ‘Look, Evaluate, 
Assist and Deliver’ (L.E.A.D.), which focuses 
on continuous feedback and development 
rather than retrospective feedback and annual 
assessment, and sees a more regular review 
process between managers and their teams. 
‘L.E.A.D.’ is also fully integrated with our people 
management system – Sage People – so 
colleagues can continuously log feedback and 
progress against the goals and measures set 
out at the beginning of the year. It has been 
well received by colleagues, with over 1,400 
colleagues nominating their managers to 
appear on Sage’s ‘Manager Wall of Fame’ in 
recognition of helpful and informative reviews 
following L.E.A.D. reviews in June and July.

Diversity and Inclusion

Lastly, we have reviewed the bonus process 
in FY19 to drive cultural change in our 
organisation. This year, 50% of the majority 
of colleagues’ bonus potential is linked to 
their personal performance, and 50% linked 
to the Company’s financial performance. This 
simplified bonus plan aims to give managers 
more autonomy over the potential reward 
of their teams, and give more clarity on 
our measures. 

Focusing on colleague touchpoints has resulted 
in increased engagement in addition to our 
CEO being rated on Glassdoor as one of the top 
CEOs in the UK. We will build on this in FY20, 
with a focus on ensuring colleague recognition 
– both peer to peer and from leaders – is 
encouraged across the organisation.

Annual Report and Accounts 2019The Sage Group plc. 
Sage’s commitment to Diversity & Inclusion (D&I) further 
accelerated in FY19, with Sage Foundation EVP Debbie Wall’s 
brief extending to include D&I, and the launch of a D&I Council, 
chaired by the Chief Executive Officer and Chief People Officer. 

The Council’s purpose is to connect the business with our 
D&I strategy at a senior level, ensuring tight alignment of 
priorities between engagement and D&I with our overall 
business strategy. The group, consisting of colleagues from 
differing levels and regions across the organisation, helps 
monitor our global progress against goals and targets set as 
part of the D&I strategy. 

Sage D&I awards 

Sage’s D&I awards returned for the second year, including 
the same five categories as 2018, plus an additional sixth 
category themed around Sage Foundation. Colleagues 
voted for ‘Inclusive Leader’, ‘Inspirational Woman of the Year’, 
‘Unsung Star’, ‘Mentor of the Year’, ‘Making a Difference’ 
and ‘Sage Foundation Ambassador of the Year’. Nearly 4,000 
nominations were made, with winners receiving a six-month 
mentorship with the Sage Executive Sponsor of their award, 
plus a $250 donation to a Sage Foundation registered charity 
of their choice.

Over these sessions Council members agreed goals to support 
Sage’s strategy across current areas of focus: Gender Equality, 
Inclusion@Sage and Health & Wellbeing. Sage has pursued 
several initiatives that fall under these areas of focus over  
the year: 

Champions programme

Sage’s D&I Champions programme continues to go from 
strength to strength, providing on-the-ground support in  
rolling out Sage’s D&I strategy around the world, while an 
increasing number of Pride@Sage teams are helping several 
hundred colleagues to shape a more inclusive culture at 
Sage. They were responsible for Pride@Sage month, which 
was celebrated globally. Hundreds of colleagues took part in 
educational workshops, discussion forums, shared personal 
stories, fund raised and attended pride marches to promote a 
safe, supportive environment for LGBTQ+ colleagues at Sage.

Partnerships 

Sage entered into global partnerships with charities ENEI 
(The Employers Network for Equality & Inclusion) and Stonewall 
to support our future focus on inclusivity at Sage. With Stonewall, 
a UK-based LGBTQ+ charity, Sage became a Global Diversity 
Champion in June 2019. The charity will now support Sage 
to understand what we are doing well to promote LGBTQ+ 
inclusivity and what areas of growth should be focused on in 
FY20. This commitment to LGBTQ+ colleagues is now visible 
through the Stonewall badge on colleagues’ email signatures. 

Health and Wellbeing week 

Health and Wellbeing week ran globally and reconnected 
colleagues with information from vital life saving first aid 
tips, healthy eating and mindfulness to personal stories and 
external speakers on mental health. Additionally, leaders 
wrote powerful insights on what they do to safeguard their 
own health and wellbeing. This included raising the profile 
of Sage’s Mental Health First Aiders in the UK, showcasing 
the sources of external crisis support available to all of us as 
Sage colleagues.

In regionally specific activations, Sage is rolling out a 
transformation strategy for South Africa to support skills 
development, advance employment equity, empower  
black-owned enterprises, and address youth unemployment. 
In Atlanta, Sage hosted a collaborative business forum bringing 
together the region’s civic and business leaders to discuss 
Atlanta’s current D&I landscape, and opportunities for a more 
inclusive future. And the UK saw the launch of ‘Sage Pathways’, 
an initiative we’ve developed to ease candidates back into the 
workplace after a long absence. By the end of 2019 the first 
nine candidates will be in post and we’re looking at expanding 
the pilot out across other markets.

35

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTNON-FINANCIAL INFORMATION: OUR CUSTOMERS

OUR 
CUSTOMERS

Supporting customers as they navigate  
the current complex landscape

No matter where Sage’s customers are on their 
journey, we are committed to helping them 
manage complexity so they can thrive. We do this 
through the intelligent technology we provide 
them with to manage finances, people and 
operations, and also through championing their 
causes to help drive customer success.

36

Annual Report and Accounts 2019The Sage Group plc.As a market leader in business management solutions, Sage 
has a platform to table the issues facing small and medium 
businesses and ensure their voices are heard. In an age of 
increasing complexity and uncertainty, both politically and 
economically, Sage remains committed to three priorities: 
surfacing insight that highlights customer challenges; holding 
events and panel discussions that allow businesses to talk 
directly to each other and politicians; and campaigning 
to change policy for the better. Here are a few ways we’ve 
supported our customers this year. 

Brexit debate 

Over the course of the year, we’ve held several events giving 
customers the opportunity to speak directly to politicians 
about Brexit. In February, Sage’s UK Managing Director  
Sabby Gill chaired a roundtable in the House of Commons 
to mark the launch of a Whitepaper, ‘Preparing Business for 
Brexit’, and bring some of our enterprise customers face to 
face with Brexit decision makers. Our local MP for North Park 
Catherine McKinnell MP hosted – and Gillian Keegan MP and 
PM’s business envoy William Vereker were guest speakers.  
All three took questions from our customers and gave advice 
on how best to prepare for Brexit.

providing in person support and advice, in addition to providing 
free telephone consultations about MTD to any business 
which had an interest in MTD and wanted to receive advice on 
how to prepare.

Trade

One area our customers continually seek advice on is 
trade, especially within the current context of political and 
economic uncertainty. In July, we launched a global initiative, 
We Power the Nation, which surveyed 3,000 small, medium 
and large businesses across 12 markets. We analysed the 
appetite, challenges and opportunities for trade and the 
role of technology across the globe, with an emphasis on 
overseas trade specifically, as half of those surveyed recognise 
themselves as exporters. 

The research was shared across the world using various 
channels; in Malaysia, Sage hosted a roundtable to launch 
the research in the region with regional trade organisation 
MATRADE. The research was widely cited by regional press, 
and gave an optimistic view of the trading environment and 
opportunity in Malaysia.

Sage’s Chairman Sir Donald Brydon also hosted a customer 
roundtable, Best Trading Arrangement for SMEs post-Brexit,  
in partnership with Department for Exiting the EU Minister 
Chris Heaton-Harris and policy think tank Reform. Customers 
voiced their concerns about dwindling orders, future sentiment, 
impact on ease of movement and future relationships with 
European customers, and gave clear direction to the Minister 
on the requirement for ongoing communication from the 
Government to cut through speculation around Brexit.

In addition, Sage has provided extensive advice for all 
businesses, including an in-depth Guide on How to Prepare 
for No Deal.

Productivity gap 

In addition, the We Power the Nation research updated Sage’s 
2018 insights into global productivity, in particular the impact 
the admin burden is having on small and medium businesses. 
The study reveals that the global ‘Productivity Puzzle’ is far 
from solved – in fact it has worsened. 

The total amount of economic value lost to admin in the last 
12 months totalled £446bn, an increase of 2.6% compared to 
the year before. This £446bn figure is costed time spent during 
an average working week on unproductive administrative 
tasks. This could be significantly reduced for small and 
medium businesses by using technology and digital tools. 

Digitising tax

Atlanta diversity 

Many governments, including in the UK, Spain and Australia, 
are creating a digital tax reporting environment to help create 
efficiencies for business. Sage is committed to supporting 
businesses as they transition to a more digital way of working, 
and has developed relationships with relevant government 
departments to ensure the concerns and needs of businesses 
during this transition are addressed. For example, in the 
UK, Sage has worked closely with Her Majesty’s Revenue 
& Customs (HMRC) to educate customers and the wider 
business community on the introduction of Making Tax Digital 
(MTD). Over 250,000 businesses used Sage’s online MTD 
hub to help get them prepared, which provided them with 
free resources including expert-led webinars; online blogs 
and toolkits; information about upcoming MTD events; and 
other informative digital content. 

Additionally, we are currently running a national campaign  
with small business advocate Peter Jones, who is well known 
for his work on BBC’s Dragons’ Den, to continue to raise 
awareness of MTD. In March 2019, we kicked off a series of 
12 roadshows right across the country, from Exeter to Glasgow, 

In Atlanta, Sage hosted a collaborative business forum bringing 
together the region’s civic and business leaders to discuss 
Atlanta’s current Diversity & Inclusion (D&I) landscape, and 
opportunities for a more inclusive future. The event featured 
an array of senior business leaders from organisations such 
as Amazon Web Services, Cardlytics, First Data, Google Fiber, 
the Atlanta Hawks, UPS and others following months of focus 
groups among the companies, facilitated by Sage. 

It saw the launch of Sage research which found that while 
diversity and inclusion are becoming more mainstream in the 
local business community, the majority of organisations need 
better data and metrics to make these changes sustainable. 
46% of respondents said they needed clearer D&I performance 
indicators, on data including the number of promotions for 
women. The report reveals a significant increase in education, 
training and awareness for employees as indicators of this 
change, with 69% of Atlanta-based organisations actively 
making updates to their D&I processes to foster a more 
inclusive workplace. 

37

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTNON-FINANCIAL INFORMATION: SAGE FOUNDATION

SAGE 
FOUNDATION

Bringing colleagues together for good

Sage Foundation unifies colleagues and 
partners in a global programme of action 
philanthropy, transforming lives to support 
economic stability and social equality. 

38

The Sage Group plc.Annual Report and Accounts 201931,250 

The number of working days this 
year Sage colleagues have spent 
volunteering. 30% more than 
last year

Over £4.2m

The value of those working days 
spent volunteering

292

The number of grants awarded to 
not-for-profits this year

$720,000

Amount of money raised in FY19 
to complete last year’s $1 million 
challenge and start the new 
$2 million by 2022 challenge

549

The number of non-profits who 
benefitted from Sage Business 
Cloud product discounts

Building an inclusive culture to do more good 

We want to increase opportunities for young people, women and 
military veterans to drive innovation, enhance access to education, 
promote workforce development and support entrepreneurship. 

Our 13,000 colleagues are encouraged to take five paid days a 
year to volunteer or fundraise for charities. We provide grants 
for non-profits, promote skills-based volunteering and offer 
product discounts on our software and cloud solutions. 

Successfully driving positive engagement, Sage Foundation 
helps make Sage an employer of choice. Through an internal 
communications campaign titled the HAPPY campaign, Sage 
Foundation was able to increase the number of colleague 
volunteer days by 30% in FY19. 

In September 2019 Sage Foundation conducted a survey with 
a sample of almost 600 colleagues across multiple markets. 
91% of Sage colleagues said that volunteering made them 
happy, 71% of colleagues said that volunteering created a more 
inclusive culture at Sage and almost half of the respondents 
said that volunteering built cohesive teams within the business. 

Signature programmes to support our local 
communities 

Sage Foundation united thousands of charities, colleagues and 
business partners across our 23 markets last year. Our strategic 
objectives are aligned to four of the 17 United Nations Sustainable 
Development Goals: education for all; gender equality; decent work 
and economic growth; and industry, innovation, and infrastructure.

Through our three signature programmes – Sage Inspiring 
Youth, Sage Empowering Women and Sage Serving Heroes 
we have a focused approach in how we support local 
communities across the globe. 

Sage Inspiring Youth

Sage FutureMakers AI workshops
Having successfully piloted FutureMakers workshops in the 
UK and Ireland last year, we plan to roll the programme out 
to four new markets as well as continuing the AI journey for 
young people in the UK. Youth between the age of 13 and 
17 have been welcomed to the programme in South Africa 
with USA, Spain and France to follow soon. 

The Sage FutureMakers curriculum inspires young people to 
develop creative solutions using ethical AI to develop those 
ideas, with the understanding that critical thinking, creativity, 
and storytelling will be more important than coding in the future. 

39

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTNON-FINANCIAL INFORMATION: SAGE FOUNDATION continued

Working across communities to incubate solutions: 
A Place to Call Home
Having completed the initial phase of A Place to Call Home 
with research partner LKMco last year, we used the findings to 
develop a pilot project where we could intervene in the lives of 
young people at risk of homelessness. Working with Newcastle 
charity Family Gateway, we funded support for 11 local young 
people. The pilot proved that early intervention is not only 
affordable, but it works. All 11 young people were supported 
into safe and stable situations and the project brought 
together Newcastle City Council specialists as well as charity 
professionals. We introduced the pilot to government funders 
and fellow businesses to encourage support for a wider roll out 
of the project. 

Sage Empowering Women

Fresh Pathways back to work
The Sage Pathways programme seeks to provide women 
who have been out of the workforce for two or more years, 
a transition route back to work. In the north of England 85% 
of people seeking to return to work are women. However, 
many who have been out of the workplace to take care of 
family members or because of other commitments lack the 
confidence to apply for roles and fear that their skills are out of 
date. This hard-to-reach, talented group of women is generally 
not looking at recruitment opportunities, which is why we’ve 
chosen to support them during this transitional phase. By the 
end of 2019 the first nine candidates will be in post and we’re 
expanding the pilot into other markets. 

rAInbow shoots for the stars
Funded by Sage Foundation, rAInbow is a smart companion 
built on the Facebook Messenger platform. It provides support 
for victims of domestic violence, their friends and their family. 
rAInbow offers a safe space for those at risk of abusive 
relationships, as well as victims and survivors of domestic 
violence. It gives the user access to information about their 
rights, support options and where they can find help in friendly, 
simple language.

rAInbow has received multiple innovation and PR awards, 
including the UNESCO Netexplo award and Sabre PR Award 
as well as a Silver Stevie Award. rAInbow is a finalist in the HiiL 
(Hague Institute for Innovation of Law) Innovating Justice 
Award 2019 and is being recognised as a unique innovation 
that provides a non-human response to a very human problem. 

rAInbow has 15,477 users with 724,612 messages having been 
exchanged from both sides. Through aggregated high-level 
data, rAInbow is able to detect patterns of alcohol abuse, 
domestic, infidelity, HIV/ Aids, and the impact on children of 
violent homes. 

Sage Serving Heroes

Supporting veterans as they transition into business 
Our work with veterans continues to expand across the UK, 
Australia, Canada and the USA. As supporters of the Invictus 
Games in Australia last year, we produced the Sage Power 50 
book, celebrating veteran-owned businesses. The inspirational 
atmosphere of the Games was an opportunity to encourage 
veterans to consider the possibilities of transferring their skills 
into the business world, while also providing these businesses 
with a promotional boost.

In partnership with the Peter Jones Foundation and X-Forces 
Enterprise, we funded a mentoring programme introducing 
entrepreneurship to veterans and service leavers. We have 
supported two cohorts successfully and are expanding to cater 
for at least 30 more students with the newly designed Veteran 
Tycoon Enterprise programme. 

40

Annual Report and Accounts 2019The Sage Group plc.Ethics & Governance

Human Rights
Sage expects all colleagues, partners and suppliers to 
adhere to international standards on human rights, 
including with respect to child and forced labour, land 
rights and freedom of association, among other elements. 
Our full expectations are included in our Partner and 
Supplier Codes of Conduct, which are available on our 
website at www.sage.com. We conduct due diligence on 
all new partners and suppliers and they are contractually 
obliged to adhere to our Code of Conduct.

Anti-bribery & Corruption
Sage has a well embedded anti-bribery and corruption 
policy and associated whistleblowing procedures 
designed to ensure that colleagues and other parties 
including contractors and third parties are able to 
report any instances of poor practice safely through 
an independent organisation. All reports received via 
this or any other reporting mechanism are thoroughly 
investigated and reported to the Audit and Risk 
Committee, which reviews each case and its outcomes. 
None of our investigations during FY19 have identified 
any systemic issues or breaches of our obligations 
under The Bribery Act 2010.

Governance & Oversight
We recognise that assurance over our business activities 
and those of our partners and suppliers is essential. During 
2019 we monitored and reported on the completion of our 
mandatory Code of Conduct training for all colleagues. 
You can read more about our compliance and assurance 
activities over the principal risks associated with ethical 
business conduct from page 54 onwards.

Tax Strategy
We publish our tax policy on our website and are 
committed to managing our tax affairs responsibly and 
in compliance with relevant legislation. Our tax policy 
is aligned to our Code of Conduct and Sage’s Values & 
Behaviours and is owned and approved by the Board. 

Rising up to the challenge of raising $2 Million 
by 2022 
In March 2019, CEO Steve Hare announced that Sage had 
achieved the $1 Million Challenge – in which he urged all 
13,000 colleagues to use their five paid Sage Foundation 
days to raise money for charities close to their hearts. 
He immediately followed up the announcement with 
a new $2 Million by 2022 Challenge – which colleagues 
have responded to with enthusiasm. Across our markets, 
Sage colleagues have been skydiving, swimming, 
abseiling, running ultra-marathons, cycling to different 
countries, scaling bridges and more, to raise money 
for charity. Australian colleagues, along with EVP Sage 
Foundation and Diversity & Inclusion, Debbie Wall, scaled 
three peaks in 33 hours raising funds to support youth 
development charity WhiteLion. 

Cycling challenges have been particularly popular with 
$85,000 raised in one event alone which saw a team of 
32 colleagues, Sage partners, customers and a charity 
partner cycling from London to Paris in just three days. 
Alles Rollt (everything that rolls) events in Vienna and 
Frankfurt attracted hundreds of colleagues, customers, 
charity partners and Sage partners – bringing together 
wheelchairs, skateboards, hand bikes, scooters – literally 
anything on wheels! Colleagues in South Africa took on 
the gruelling nine-day, 900km Joberg2C ride, stopping to 
help local communities along the route of the race.  

The secret to happiness 
Volunteering and colleague engagement are at the heart 
of what we do. HAPPY is a global internal campaign 
promoting volunteering to colleagues. In 2019 it delivered 
a 30% increase in colleague volunteering, with inspiring 
messages highlighting the personal benefits of volunteering 
and giving back. Messaging included research quoted from 
Syracuse University, showing that those who volunteer are 
42% happier. 

The campaign headline read: “Hands up for 42% more 
happiness.” For every day of volunteering completed, 
colleagues were awarded a badge with the letters 
H-A-P-P-Y, to show off their commitment.

The HAPPY campaign will be further developed and 
expanded in FY20 as we continue to celebrate everything 
volunteering means to our colleagues and our communities. 

My experience as a volunteer has made me more 
patient and understanding. It has also made me realise 
that people who ask for help from charities are regular 
human beings, no different to any of us.”

Ronnie Toumayan, 
Customer Support Representative, Canada

41

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTNON-FINANCIAL INFORMATION: ENVIRONMENT

ENVIRONMENT

Doing business the right way:  
proactively managing our impact

We are committed to managing our use  
of resources and proactively managing  
our environmental impact. We continue  
to focus our commitment on areas that 
are most relevant to Sage, our people and 
our customers. 

42

Annual Report and Accounts 2019The Sage Group plc.We aim to achieve  
good practice in our 
markets and share it  
across the Group.”

Our global CSR policy focuses on four key areas: industry, 
people, community and environment. Whilst local legal 
standards apply as an absolute minimum, we aim to achieve 
good practice in our markets and share this across the 
Group. We comply with local laws as a minimum standard and 
continue to participate in the global Carbon Disclosure Project 
(CDP), annually disclosing our management procedures and 
performance to investors. We continue to review and develop 
our approach to managing our environmental impact, risks 
and associated emissions. We have incorporated sustainability 
and ethical evaluation questions into our standard suite of 
tender documents. This enables us to understand and evaluate 
supplier environmental and ethical certifications and standards. 

Disclosing our impact 

This section includes our mandatory reporting of greenhouse 
gas emissions pursuant to The Companies Act 2006 (Strategic 
Report and Directors’ Report) Regulations 2013. 

In addition to this disclosure, we once again took part in the 
Carbon Disclosure Project (CDP), reporting our Scope 1, 2 and 3 
emissions for the financial year ending 30 September 2018. This 
external submission also includes our approach to governance, 
risk management and stakeholder engagement on climate-related 
issues. We improved our CDP score in 2018 from a C to a B- rating.

Reporting period

Our Mandatory Greenhouse Gas Report reporting period is 
1 October 2018 to 30 September 2019. This reporting year has 
been established to align with our financial reporting year. 

Organisational boundary and responsibility

We report our emissions data using an operational control 
approach to define our organisational boundary which meets 
the definitional requirements of The Companies Act 2006 
(Strategic Report and Directors’ Report) Regulations 2013 in 
respect of those emissions for which we are responsible. 

Sage has reported on all material emission sources which 
we are deemed to be responsible for. We do not report on 
any emission sources that are beyond the boundary of our 
operational control.

We have collected data on energy in our buildings, HVAC 
refrigerant leakage, water, air travel, taxi, hotel nights and 
business car travel, because we believe these encompass the 
most material emissions to our business. 

Going forward we will continue to review this materiality, 
ensuring that we continue to manage and monitor our 
significant business emissions.

43

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTNON-FINANCIAL INFORMATION: ENVIRONMENT continued

Methodology 

Our methodology used to calculate our emissions is based on 
the “Environmental Reporting Guidelines: including mandatory 
greenhouse gas emissions reporting guidance” (March 2019) 
issued by the Department for Business, Energy & Industrial 
Strategy (BEIS). We have also used BEIS 2019 conversion 
factors for the UK, combined with the most recent IEA 
international conversion factors (2016) for non-UK electricity 
within our reporting methodology.

In some cases, we have extrapolated total emissions by using 
available information from part of a reporting period and 
extending it to apply to the full reporting year. For example, this 
has occurred where supplier invoices for the full reporting year 
were not available prior to the publication of this year’s Annual 
Report and Accounts. For further details, our methodology 
document can be found at http://www.sage.com/investors.

Global greenhouse gas emissions data for period 1 October 2018 to 30 September 2019

Scope 1: Combustion of fuels and operation of facility
Scope 2: Electricity, heat, steam and cooling purchased for own use
Scope 3: Business travel (air, vehicle, taxi, hotel nights); Water
Total emissions 
Company’s chosen intensity measurement: Emissions reported above normalised to tonnes 
of CO2e per total GBP £1,000,000 revenue

Scope 2 Market based and location based emissions

Location-based
Market-based

FY19 tonnes  
CO2e
1,8051
10,5243
8,6624
20,991

FY18 tonnes  
CO2e
1,3032
11,343
13,104
25,750

10.83

13.87

FY19 tonnes  
CO2e 

10,524 
9,075

1.  Scope 1 figures are showing an overall increase, most likely as a result of vehicle emission numbers now being included in here, rather than being included 
in Scope 3. Although there was an overall increase in Scope 1 emissions, it was noted that there was a large decrease in gas consumption at North Park as 
a result of building energy optimisation.

2.  In our 2018 Annual Report this Scope 1 total for FY18 was stated as 1,489 tonnes CO2e. This FY18 emissions total has now been updated in this Annual Report 

as a result of improved refrigerant gas reporting in 2019, allowing for this number to be more accurately calculated.

3.  As part of our monthly energy meetings with our in-house engineer we have focused on building optimisation. This has led us to change offices and atrium 

heating profiles during the summer, leading to significant reductions.

4.  Large reduction in travel due to a travel embargo being in place at the start of the year and much stricter control on travel budgets within each region/country.

Carbon emissions

Scope of reported emissions 
Emissions data from all our global Group operations within scope has been reported, including operations in Australia, Austria, 
Belgium, Botswana, Brazil, Canada, France, Germany, India, Ireland, Kenya, Malaysia, Morocco, Namibia, Nigeria, Poland, Portugal, 
Romania, Singapore, South Africa, Spain, Switzerland, the UAE, UK and the US. A breakdown below has been provided for where 
data has not been reported either because this was not available or is not applicable to the country. Where feasible we will be 
working with our suppliers in these locations to capture this information in future reporting years. Within the mandatory Scope 
1 and 2 disclosure, all material emissions are understood to be included in our disclosure, with minor immaterial electricity and 
refrigerant gas exclusions at a small number of locations. We are reviewing data management processes across our global 
operations to better capture voluntary Scope 3 data such as water, waste, and travel information.

Inventory item

Excluded from reporting

Electricity
Refrigerant gas
Water

Waste
Hotel nights
Air travel
Vehicle travel

Spain (Valencia and Sevilla), France (Brest), UAE
Brazil, Portugal, Canada, US, Austria, Germany, Poland, Romania, Spain, India, France, Malaysia, Australia, UAE
Brazil (no water data for Americana and Porto Alegre property), Canada, US, Austria, Germany, Poland, 
Romania, Switzerland, India, Malaysia, Australia, UAE
Portugal, Canada, US, Austria, Germany, Poland, Romania, Switzerland, Malaysia, Australia, UAE
Africa, UAE
India, Africa, Brazil (data provided is not in miles), UAE
Brazil, Austria, India

Intensity ratio

In order to express our annual emissions in relation to a quantifiable factor associated with our activities, we have used revenue in 
our intensity ratio calculation as this is the most relevant indication of our growth and provides for a good comparative measure 
over time.

44

Annual Report and Accounts 2019The Sage Group plc. 
 
Reducing carbon and waste
We have continued to make a concerted effort to reduce 
our carbon footprint through initiatives across our business. 
Examples of initiatives we have progressed in this financial 
reporting year include: 

 – Increased use of bioethanol for business travel fuel

 – All waste is diverted from landfill at North Park, Manchester 

and Dublin

 – Investing in new technology with lower energy consumption 

including laptops and workstations

 – Investment in energy reduction opportunities, including 
chiller improvements and building management system 
(BMS) technologies

 – Further installation of LED lighting across the Group

 – Selected office moves to more energy efficient buildings

 – Energy efficiency integrated in to our office redevelopment 

plans

 – Increased renewable energy sourcing through our contracts 
with suppliers, including our operations in countries such as 
Brazil, India and Portugal

 – Reduce business travel and encourage sustainable travel 

practices across our operations

Total CO2e by type

Combustion of fuels and operation of facility
Electricity, heat, steam and cooling purchased for own use
Business travel (air, vehicle, taxi, hotel nights); water
Total emissions 

Total CO2e by type

8.6%

50.1%

41.3%

Combustion of fuels and operation of facility
Electricity, heat, steam and cooling purchased for own use
Business travel (air, vehicle, taxi, hotel nights); water

FY19
tonnes CO2e

1,805 
10,524 
8,662 
20,991 

Sum of CO2 (tonnes)

Europe

International

North America

Scope 1 emissions are direct emissions 
from sources that Group owns or controls.
Scope 2 emissions are indirect 
emissions associated with our 
consumption of purchased electricity, 
heat, steam and cooling. 
Scope 3 emissions occur at sources 
which we do not own or control and are 
consequences of our activities.

1
3
8
3

,

2
4
8

0
8
7
2

,

1
7
2
5

,

3

0
2
6
,
1

6
3
0
3

,

3
7
4
2

,

9
5
2

Region 

  Scope 1 emissions

  Scope 2 emissions

  Scope 3 emissions

  Generated from the gas and oil used in all buildings where 

  Generated from the 

the Group operates; emissions generated from Group-
owned vehicles used for business travel; and fugitive 
emissions arising from the use of air conditioning and chiller/
refrigerant plant to service the Group’s property portfolio

use of electricity in all 
buildings from which 
the Group operates

  Business travel 
(air, vehicle, taxi, 
hotel nights); Water

International
North America
Northern Europe
Southern Europe
Unclassified1
Grand Total

  3 
  259 
  791 
  51 
  701
  1,805 

1.  Data provided could not be classified by region.

  5,271
  2,473 
  1,687 
  1,093 
  0
  10,524

  1,620 
  3,036
  2,223
  1,608 
  175
  8,662

45

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORT 
 
FINANCIAL REVIEW

FINANCIAL 
REVIEW

Jonathan Howell
Chief Financial Officer

This financial review provides a brief 
summary of financial results on an organic 
basis, before moving to the underlying and 
statutory performance of the business. 
Organic measures allow management 
and investors to understand the like-for-
like revenue and current period margin 
performance of the continuing business. 

Organic Financial Results
In FY19, Sage delivered recurring revenue growth of 11% to 
£1,559m and total revenue growth of 6% to £1,822m. Recurring 
revenue growth is underpinned by the 29% increase in 
software subscription revenue as the business continues to 
migrate existing customers and attract new customers to 
subscription and the cloud. Strength in recurring revenue 
has also, in part, been assisted by tailwinds from the weaker 
comparator in the prior year and as new regulations on digital 
tax submissions attract new and existing customers to the 
latest version of software.

Group SSRS decline of 18% to £255m reflects the ongoing 
transition to subscription revenue and a strong SSRS 
comparator in the prior year. Looking at sequential quarterly 
performance in the year, Q4 19 SSRS revenue was just 4% lower 
than Q1 19.

The Group delivered an organic operating profit of £432m 
and an organic operating margin of 23.7% in FY19. This margin 
reflects the increased investment to accelerate strategic 
execution, combined with increased colleague variable 
compensation in line with the improved business performance 
and the commitment to colleague success. 

The Group also delivered underlying basic EPS of 28.40p, free 
cash flow of £443m and underlying cash conversion of 129%.

Portfolio View of Revenue 

Revenue by Portfolio1

Cloud native

Cloud connected2

Sage Business Cloud

Recurring

FY18 
£m

Growth 
%

FY19  
£m

£170m

£482m

£133m 

£222m 

£652m

£355m 

FY19 
£m

£182m

£499m

Total

FY18 
£m

£145m 

£235m 

£682m

£380m 

Growth 
%

26%

113%

79%

27%

117%

83%

Products with potential to migrate 

£713m

£857m 

(17%)

£889m

£1,085m 

(18%)

Future Sage Business Cloud Opportunity3

£1,365m

£1,212m 

13% 

£1,571m

£1,465m 

Other4

£193m

£194m 

0%

£251m

£260m 

Organic Total Revenue

£1,559m

£1,406m 

11% 

£1,822m

£1,725m 

7% 

(4%)

6% 

Sage Business Cloud Penetration

48%

29%

1.  The revenue portfolio breakdown is provided as supplementary information to illustrate the differences in the evolution and composition of key parts of 

our product portfolio. These portfolios do not represent Operating Segments as defined under IFRS 8.

2.  Revenue from subscription customers using products that are part of Sage’s strategic future product portfolio, where that product is based on an originally 

on-premise offering for which a substantial part of the customer value proposition is now linked to functionality delivered in or through the cloud.

3.  Revenue from customers using products that are currently part of, or that management currently believe have a clear pathway to, Sage Business Cloud.
4.  Revenue from customers using products for which management does not currently envisage a path to Sage Business Cloud, either because the product 

addresses a segment outside Sage’s core focus, or due to the complexity and expense involved in a migration.

46

Annual Report and Accounts 2019The Sage Group plc.Within the portfolio view of revenue, the Future Sage Business 
Cloud Opportunity represents products in, or with a clear 
pathway to, Sage Business Cloud. Management’s primary 
operational focus is to migrate desktop customers and attract 
new customers to Sage Business Cloud and to grow the 
lifetime value of these customers. 

The Future Sage Business Cloud Opportunity continues to 
show strong performance, with recurring revenue growth of 
13% and total revenue growth of 7%. Cloud native solutions 
have delivered recurring revenue growth of 27%, with Sage 
Intacct delivering recurring revenue growth of 29%.

The growth in cloud connected revenue of 117% to £482m 
reflects the migration of existing customers, predominantly 
from North America, Northern Europe and France as well as 
new customer acquisition and reactivation of customers in 
Northern Europe. Growth also reflects an additional £94m 
into this portfolio from the migration of products new to 
Sage Business Cloud1. The focus on driving revenue to cloud 
solutions has resulted in Sage Business Cloud penetration of 
48%, up from 29% in the prior year.

Statutory and Underlying Financial Results 

The revenue in the ‘Other’ portfolio comprises products for 
which management does not envisage a path to Sage Business 
Cloud, predominantly because the product addresses a 
segment outside Sage’s core focus. The flat recurring revenue 
and decline of 4% of total revenue in the ‘Other’ portfolio is in 
line with expectations and reflects the strategy to focus on 
solutions with a direct pathway to Sage Business Cloud. 

Further to the disposal of the US Payroll Processing business in 
February 2019, Sage has announced the agreement to dispose 
of Sage Pay and that the Brazilian business is now held for sale, 
with both assets’ products largely formerly within the ‘Other’ 
portfolio. Whilst payments and banking continues to be an 
important part of Sage’s value proposition, Sage will instead 
continue to partner with best in class providers in this industry. 
Management decided to exit Brazil after a strategic review, as 
the region largely sells solutions which have no path to Sage 
Business Cloud.

Financial Results

North America
Northern Europe
Central & Southern Europe
International
Group Revenue
Operating profit
% Operating profit margin
Profit before tax
Net profit
Basic EPS

Statutory

Underlying2 

FY19

FY18

Change

FY19

FY18

Change

£657m
£406m
£608m
£265m
£1,936m
£382m
19.7% 
£361m
£266m
24.49p

£574m
£380m
£625m
£267m
£1,846m
£427m
23.2% 
£398m
£295m
27.21p

15%
7%
(3%)
 (1%)
5%
(11%)
 (3.5% pts)
 (9%)
(10%)
(10%)

£657m
£406m
£608m
£265m
£1,936m
£448m
23.1% 
£425m
£309m
28.40p

£611m
£381m
£626m
£260m
£1,878m
£509m
27.1% 
£481m
£356m
32.85p

7% 
7% 
(3%) 
2% 
3% 
(12%)
(4.0% pts)
(12%)
(13%)
(14%)

1.  Excluding this impact, cloud connected solutions have delivered growth of 73%.
2.  Revenue and profit measures are defined in the Glossary on pages 214 to 215.

The Group delivered statutory revenue of £1,936m, a 5% increase 
on the prior year. Statutory revenue of £1,936m in FY19 is in line 
with underlying revenue, with the prior year difference largely 
being in North America, reflecting the deferred income unwind 
on the acquisition of Intacct and FX.

The Group delivered underlying revenue of £1,936m, an 
increase of 3% on the prior period. Underlying revenue reflects 
organic performance, excluding the impact of the adjustments 
made for assets held for sales and disposals and, for prior year, 
the impact of the proforma IFRS 15 adjustments.

The Group delivered a decrease in statutory operating profit 
of 11% to £382m, reflecting underlying performance and 
recurring and non-recurring items as per the reconciliation 
in the table below. 

Underlying basic EPS decline of 14% is in line with the 
underlying operating profit of the business, net of taxation.

47

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTFINANCIAL REVIEW continued

Underlying & Organic Reconciliations to Statutory

FY19

FY18

Statutory
Recurring items1
Non-recurring items:
 – (Gain)/loss on disposal of subsidiaries
 – Impairment of assets held for sale
 – Litigation items
 – Restructuring costs
 – Property restructuring costs
 – Office relocation
Impact of FX2
Underlying
Disposals
Held for sale
Impact of IFRS 153
Organic

Revenue Operating Profit

 £1,936m
 – 

 £382m
£52m

 – 
–
–
–
 – 
–
–
£1,936m
 (£21m)
(£93m)
–
£1,822m

(£28m)
£14m
–
–
 £16m
£12m
–
£448m
–
(£16m)
–
£432m

Operating 
Margin %

 19.7%
–

 – 
–
–
–
 – 
–
–
23.1% 
–
–
–
23.7% 

Revenue Operating Profit

£1,846m
£11m

 – 
–
–
– 
 – 
–
 £21m
£1,878m
(£48m)
(£95m)
(£9m)
£1,725m

£427m
£67m

£1m
–
£4m
£5m
 – 
–
 £5m
£509m
£3m
(£8m)
(£8m)
£496m

Operating 
Margin %

23.2% 
–

 – 
–
–
–
 – 
– 
–
27.1% 
–
–
 – 
28.8% 

1.  Recurring and non-recurring items are detailed in the paragraph below and in note 3.6 of the financial statements.
2.  Impact of retranslating FY18 results at FY19 average rates.
3.  Organic numbers for FY18 are restated on a pro-forma IFRS 15 basis. The definition of organic measures and the basis for the FY18 pro-forma IFRS 15 

adjustments can be found in the Glossary on pages 214 to 215.

Revenue
The Group delivered statutory and underlying revenue of 
£1,936m in FY19. The difference between statutory and 
underlying revenue in FY18 reflects a £21m FX adjustment 
relating to retranslation of the FY18 results at FY19 average 
rates and £11m in the prior year from the deferred income 
unwind on the Sage Intacct acquisition. 

The difference between underlying and organic revenue 
reflects the adjustment of £21m of disposals, comprising 
£16m revenue from the disposal of the US Payroll Processing 
business in February 2019 (FY18: £40m) and £5m revenue from 
the disposal of the South African payments business in July 
2019 (FY18: £9m). There is a further adjustment for assets held 
for sale of £93m comprising £40m of revenue from Sage Pay 
in Northern Europe (FY18: £41m) and £53m of revenue from 
the Brazilian business (FY18: £54m), and a £9m adjustment to 
restate FY18 organic revenue on a pro-forma IFRS 15 basis. 

Margin
The Group delivered a statutory operating profit of £382m. 
Adjustments between statutory and underlying operating 
profit in FY19 reflect £52m of recurring items (FY18: £67m), 
comprising £31m amortisation of acquisition related 
intangibles (FY18: £35m) and £21m of M&A related charges 
(FY18: £21m). 

Adjustments between statutory and underlying profit in 
FY19 also include non-recurring items reflecting a £28m 
gain on disposals, of which £27m relates to the US Payroll 
Processing business (FY18: £1m charge), offset by the non-cash 
impairment of the Brazilian asset held for sale of £14m; property 
restructuring costs of £16m; and non-cash accelerated 
depreciation on North Park of £12m. Management expects 
a further non-cash, non-recurring accelerated depreciation 
charge on North Park in the region of £50m during FY20 and 
a further property restructuring cost of around £15m during 
FY20. The prior year also had a non-recurring charge of £4m 
relating to litigation items, £5m relating to restructuring costs 
and a £5m FX adjustment.

Adjustments between underlying and organic operating profit 
in FY19 relate to assets held for sale reflecting £14m operating 
profit attributable to Sage Pay (FY18: £15m), with a further 
£2m attributable to the Brazilian business (FY18: loss of £7m). 
The prior year also had an £8m adjustment to restate FY18 
organic operating profit on a pro-forma IFRS 15 basis and £3m 
relating to net operating losses from disposals reflecting £5m 
in the US Payroll Processing business, offset by operating 
profits of £2m attributable to the South African payments 
business (net neutral impact in FY19). 

Organic Revenue Overview
Organic revenue for FY18 shows all measures of revenue 
and growth of revenue on an organic basis, compared on a  
pro-forma IFRS 15 basis. Revenue definitions are included in 
the Glossary on pages 214 to 215 and further detail on IFRS 15 
can be found in note 17 to the accounts. 

48

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
Organic Revenue Mix 

Software subscription revenue
Other recurring revenue
Organic Recurring Revenue
SSRS revenue
Processing revenue
Organic Total Revenue

FY19

£m

% of Total

FY18

£m

% of Total

Revenue % 
Change 

£1,004m
£554m
£1,559m
£255m
£8m
£1,822m

55% 
31% 
86% 
14% 
0% 
100% 

£776m
£630m
£1,406m
£310m
£9m
£1,725m

45% 
36% 
81% 
18% 
1% 
100% 

29% 
(12%)
11% 
(18%)
(3%) 
6% 

Total revenue has increased by 6% in FY19 to £1,822m. Recurring revenue has increased by 11% to £1,559m, underpinned by the 
29% increase in software subscription revenue to £1,004m as the business continues to transition existing customers and attract 
new customers to subscription and the cloud. The decline in other recurring revenue of 12% to £554m reflects the substitution 
effect as customers migrate to subscription contracts. SSRS decline of 18% to £255m reflects the ongoing transition to 
subscription revenue and a strong SSRS comparator in the prior year.

In the portfolio view of revenue, the Future Sage Business Cloud Opportunity delivered recurring revenue growth of 13% to 
£1,365m and total revenue growth of 7% to £1,571m, driven by transitioning existing customers and attracting new customers to 
Sage Business Cloud. The ‘Other’ portfolio delivered flat recurring revenue performance at £193m and total revenue decline of 4% 
to £251m. 

Northern Europe

FY18

% Change

Organic Revenue by Category

£589m
£512m

9%
12%

Organic total revenue
Organic recurring revenue

FY19

£366m
£340m

FY18

% Change

£334m
£292m

10%
16%

46%

10% pts

54%

12% pts

% Subscription penetration
% Sage Business Cloud 
penetration 

70%

67%

52%

18% pts

28%

39% pts

North America

Organic Revenue by Category

Organic total revenue
Organic recurring revenue

% Subscription penetration
% Sage Business Cloud 
penetration 

Organic Total Revenue 

US (excluding Intacct)
Canada
Intacct

FY19

£641m
£573m

56%

66%

FY19

£425m
£97m
£119m

FY18

% Change

£407m
£89m
£93m

4%
8%
28%

North America delivered recurring revenue growth of 12% to 
£573m and total revenue growth of 9% to £641m. Subscription 
penetration is now 56%, up from 46% in the prior year, and 
Sage Business Cloud penetration is now 66%, up from 54% 
in the prior year, driven by both cloud connected and cloud 
native solutions. 

The US (excluding Intacct) delivered recurring revenue growth 
of 7% to £371m and total revenue growth of 4% to £425m. The 
US has continued to show strong progress in the migration 
to cloud connected solutions with Sage 50 nearly at full 
penetration on cloud connected and well over half of Sage 200 
customers now on a cloud connected solution. 

Canada has also continued to deliver strong performance, with 
recurring revenue growth of 13% to £88m and total revenue 
growth of 8% to £97m, with cloud connected solutions also 
driving a significant part of the business’s growth and over 
half of revenue from the 50 and 200 base now on a cloud 
connected solution. 

Sage Intacct recurring revenue growth of 29% to £114m reflects 
continuing momentum in the US, driving growth through both 
existing customers and new customer acquisition. 

Northern Europe (UK & Ireland) delivered recurring revenue 
growth of 16% to £340m and total revenue growth of 10% to 
£366m. Subscription penetration is 70%, up from 52% in the 
prior year, and Sage Business Cloud penetration is now 67%, up 
significantly from 28% in the prior year, as customers continue 
to migrate to Sage Business Cloud and as new products enter 
Sage Business Cloud that were previously only available on 
desktop. This is supplemented by growth in cloud native 
solutions of Sage People and Sage Accounting. 

Strength in recurring revenue is driven largely by success 
in cloud connected solutions with well over half of Sage 50 
and Sage 200 contracts now cloud connected in the region. 
Revenue on Sage 50 cloud connected in Northern Europe 
increased significantly, migrating new customers from 50 
desktop, but also acquiring significant numbers of new 
customers and reactivations, in part due to new regulations 
on tax submissions attracting customers to the latest version 
of software. The region now has well over half of its 50 and 200 
base on a cloud connected solution. Recurring revenue has 
also benefitted from a weak comparator in the prior year, but 
performance is strong even allowing for this impact.

The region saw a steep decline of 37% in SSRS revenue in FY19 
to £25m, as the business continues to focus on subscription 
and the cloud, further impacted by large value licence and 
services sales in FY18 which drove an increase in SSRS at the 
expense of recurring revenue. 

49

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL REVIEW continued

Central & Southern Europe

International

Organic Revenue by Category

FY19

FY18

% Change

Organic Revenue by Category

Organic total revenue
Organic recurring revenue

£608m
£490m

£604m
£458m

1%
7%

Organic total revenue
Organic recurring revenue

FY19

£207m
£156m

FY18

% Change

£198m
£144m

4%
8%

% Subscription penetration
% Sage Business Cloud 
penetration 

Organic Total Revenue

France
Central Europe
Iberia

45%

25%

FY19

£277m
£178m
£153m

37%

8% pts

10%

15% pts

% Subscription penetration
% Sage Business Cloud 
penetration 

57%

54%

3% pts

9%

7%

2% pts

FY18

% Change

Organic Total Revenue

£271m
£179m
£153m

2%
(1%)
0%

Africa & Middle East
Australia & Asia

FY19

£137m
£70m

FY18

% Change

£127m
£71m

8%
(2%)

Central and Southern Europe delivered recurring revenue 
growth of 7% to £490m and total revenue growth of 1% to 
£608m. Subscription penetration is now 45%, up from 37% 
in the prior year, and there is now 25% Sage Business Cloud 
penetration in the region, up from 10% in the prior year. This is 
largely driven by cloud connected solutions, supplemented by 
a small amount of revenue from cloud native solutions. 

France delivered recurring revenue growth of 5% to £239m 
and total revenue growth of 2% to £277m. Recurring revenue 
growth is driven by Sage 50 and Sage 200 cloud connected 
solutions as customers migrate from desktop, although the 
recurring revenue growth of these solutions (cloud connected 
and desktop) in total has not been as strong in this region as 
others. The region now has around half of its 50 and 200 base 
on a cloud connected solution. X3 SSRS declined as the region 
focused more on solutions which drive subscription revenue. 

Central Europe delivered recurring revenue growth of 8% to 
£131m whilst total revenue declined by 1% to £178m. Growth in 
the region is mainly driven by local products.

Iberia delivered recurring revenue growth of 9% to £120m with 
total revenue flat at £153m. Growth in recurring revenue has 
been driven by the migration of customers to Sage 50 and 
Sage 200 cloud connected solutions, which are at an earlier 
stage than other regions, but are showing good traction.

International delivered recurring revenue growth of 8% to 
£156m and total revenue growth of 4% to £207m. Subscription 
penetration is now 57%, up from 54% in the prior year, and Sage 
Business Cloud penetration in the region is 9%, up from 7% 
in the prior year. This excludes the revenues of the Brazilian 
business, which is held for sale as at the year-end.

Africa & Middle East, which now represents two-thirds of the 
International region’s revenue, delivered recurring revenue 
growth of 12% to £102m and total revenue growth of 8% to 
£137m. Growth in the region is driven by local products and 
cloud native solutions, with a strong performance in Sage 
Accounting. Over the course of the year, the region has seen a 
slight decline in SSRS, driven by professional services. 

Australia & Asia delivered recurring revenue growth of 3% to 
£54m and a total revenue decline of 2% to £70m, with Asia 
continuing to be a drag on growth. Australia delivered total 
revenue growth of 2% to £53m, reflecting slight growth from 
local products with a small element of revenue from cloud 
native solutions. Sage Intacct launched in Australia at the end 
of August 2019.

50

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating Profit 
The Group delivered an organic operating profit of £432m 
and an organic operating margin of 23.7% in FY19. This margin 
reflects the increased investment to accelerate strategic 
execution, combined with increased colleague variable 
compensation in line with the improved business performance 
and the commitment to colleague success. 

Earnings per Share

Statutory Basic EPS
Recurring items
Non-recurring items
Impact of foreign exchange
Underlying Basic EPS

FY19

24.49 
3.67 
 0.24 
 – 
 28.40 

FY18

% change

 27.21 
 4.73 
 0.58 
 0.34 
 32.85 

(10.0%)

(13.5%)

On an underlying basis, the operating profit is £448m (a 23.1% 
margin). The difference between organic and underlying 
operating profit reflects the operating profit from assets held 
for sale of Sage Pay and the Brazilian business, combined with 
adjustments in FY18, being the pro-forma IFRS 15 adjustment 
and the net operating losses from assets disposed of (US 
Payroll Processing and the South African payments business).

FY19 EBITDA is £509m, yielding an EBITDA margin of 26.3%. 

Organic Operating Profit
Impact of IFRS 15
Impact of disposals
Impact of assets held 
for sale
Underlying Operating Profit
Depreciation & amortisation
Share based payments
EBITDA

FY19

£432m
–
–

£16m
£448m
£35m
£26m
£509m

FY18 FY19 Margin %

£496m
£8m
(£3m)

£8m
£509m
£34m
£5m
£548m

23.7%

23.1%

26.3%

Net Finance Cost
The statutory net finance cost for the period was £21m 
(FY18: £29m) and the underlying net finance cost was £23m 
(FY18: £29m), with minor differences between statutory 
and underlying net finance costs reflecting FX movements. 
Net underlying financing costs have reduced due to a reduction 
in the Group’s average debt balance during the year.

Taxation 
The statutory income tax expense for FY19 was £95m 
(FY18: £103m), yielding a statutory tax rate of 26% (FY18: 26%). 
The underlying tax expense for FY19 was £116m (FY18: £123m), 
yielding an underlying tax rate of 27% (FY18: 26%). 

The difference between the underlying and statutory rate in 
FY19 primarily reflects non-taxable accounting gains on the 
disposal of the US Payroll Processing business and the South 
African payments business, offset by the non-tax deductible 
impairment charge of the Brazilian business asset held for sale. 

Underlying basic earnings per share decreased by 14% to 
28.40p (FY18: 32.85p), in line with the 12% decline in underlying 
operating profit, net of taxation. 

Statutory basic earnings per share decreased by 10%. 
Recurring and non-recurring items arising from property 
restructuring and M&A cost are lower than prior year, 
contributing to a decrease in statutory basic EPS. 

Cash Flow 
The Group remains highly cash generative with underlying 
cash flows from operating activities of £577m, which 
represents underlying cash conversion of 129%, increasing 
from 96% in FY18. 

Cash Flow APMs

Underlying operating profit
Depreciation, amortisation and non-cash 
items in profit
Share based payments
Net changes in working capital
Net capital expenditure
Underlying Cash Flow from 
Operating Activities
Underlying cash conversion %

Non-recurring cash items
Net interest paid
Income tax paid
Profit and loss foreign exchange 
movements
Free Cash Flow

Statutory Reconciliation of Cash Flow from 
Operating Activities

Statutory cash flow from 
operating activities
Recurring and non-recurring items
Net capital expenditure
Other adjustment including foreign 
exchange translations
Underlying Cash Flow from 
Operating Activities

FY19

£448m

£33m
£26m
£108m
(£38m)

FY18 (as 
reported)

£504m

 £28m
£5m
(£10m)
(£45m)

£577m
129%

£482m
96%

(£24m)
(£21m)
(£88m)

(£35m)
(£26m)
(£64m)

(£1m)
£443m

(£1m)
£356m

FY19

FY18 (as 
reported)

£586m
£29m
(£38m)

£487m
£37m
(£45m)

– 

£3m

£577m

£482m

51

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL REVIEW continued

The improvement in underlying cash conversion to 129% and 
the £87m improvement in free cash flow to £443m largely 
reflects an improvement in the collection of trade receivables 
and lower levels of FY18 bonus payout in FY19. 

Net debt was £393m at 30 September 2019 (30 September 
2018: £668m). The decrease in the year is attributable to strong 
free cash flow of £443m and proceeds from the disposal of the 
US Payroll Processing business (£68m), offset by the full year 
dividend of £181m paid in the year.

Group net debt as at 30 September 2019 was £393m and 
reported EBITDA over the last 12 months was £509m, resulting 
in a net debt to EBITDA ratio of 0.8x. Sage will adopt IFRS 16 
Leases accounting standard with effect from 1 October 2019, 
which will result in the recognition of financial liabilities of 
£135m-145m. As a result, a 0.3x increase in the net debt to 
EBITDA ratio in FY20 is expected. However, IFRS 16 will have no 
material impact on our overall financial results. 

Group return on capital employed (ROCE) for FY19 is 21% 
(FY18: 23%).

Debt Facilities
The Group’s debt is sourced from a syndicated multi-currency 
Revolving Credit Facility (“RCF”), a syndicated Term Loan and 
US private placement (“USPP”). The Term Loan of £200m was  
put in place in September 2019 and expires in September 2021. 
The Group’s RCF expires in February 2024 (with a one-year  
extension option to February 2025) with facility levels of £720m  
(split between US$719m and £135m tranches). At 30 September 
2019, £45m (FY18: £418m) of the multi-currency revolving debt 
facility was drawn and the Term Loan was fully drawn (FY18: nil). 

Net debt
EBITDA (last twelve months)
Net Debt/EBITDA Ratio

FY19

£393m
£509m
0.8x

FY18  
(as reported)

£668m
£548m
1.2x

Sage plans to operate in a broad range of 1-2x net debt to 
EBITDA over the medium term, with flexibility to move slightly 
outside this range as the business needs require. 

The Group’s total USPP loan notes at 30 September 2019 were 
£523m (US$550m and EUR€85m) (FY18: £497m, US$550m and 
EUR€85m). The USPP loan notes have a range of maturities 
between May 2020 and May 2025.

Foreign Exchange
The Group does not hedge foreign currency profit and loss 
translation exposures and the statutory results are therefore 
impacted by movements in exchange rates. 

The average rates used to translate the consolidated income 
statement and to neutralise foreign exchange in prior year 
underlying and organic figures are as follows:

AVERAGE EXCHANGE RATES 
(EQUAL TO GBP)

Euro (€)
US Dollar ($)
South African Rand (ZAR)
Australian Dollar (A$)
Brazilian Real (R$)

FY19

1.13
1.28
18.30
1.81
4.93

FY18

1.13
1.35
17.56
1.77
4.72

Change

0%
(5%)
4%
3%
5%

Capital Allocation
Sage’s primary capital allocation focus remains on organic 
investment in order to accelerate the execution of the strategy 
as outlined above. 

The Group will consider bolt-on acquisitions of complementary 
technology and partnerships that will further accelerate the 
strategy and enhance Sage Business Cloud, and has made 
several small but strategically significant acquisitions in the 
year. In line with focusing on core competences within the 
business, management is also evaluating the disposal of 
certain non-core assets, as it has recently done with Sage Pay, 
which Sage has now reached an agreement to dispose of, and 
the Brazilian business, which is held for sale at the end of FY19. 
Acquisitions and disposals are always subject to stringent 
financial criteria. 

Sage will continue to maintain the dividend in real terms going 
forward and the FY19 full year dividend has increased by 2.5% 
to 16.91p. 

The Group is committed to maintaining good financial 
discipline and delivering strong shareholder returns and 
will consider additional capital returns to shareholders if 
appropriate. Sage announced on 20 November 2019 that it will 
make a capital return of £250m, reflecting expected proceeds 
on Sage Pay and strong cash generation. Further details will be 
announced on the completion of the Sage Pay disposal.

52

Annual Report and Accounts 2019The Sage Group plc. 
STRATEGIC REPORT

53

The Sage Group plc.Annual Report and Accounts 2019RISK MANAGEMENT

RISK-INFORMED 
DECISION MAKING

Effectively managing our operational, financial, people and strategic 
risks helps us to drive forward our strategy, and simplify how 
we do business. The Board’s role is to maintain and review the 
effectiveness of our risk management activities, and challenge our 
leaders to successfully deliver the business strategy in the most 
efficient way possible.  

How we identify risk

How we manage risk

Our risk identification process follows a “top-down, bottom-up” 
approach, which seeks to identify:

 – principal risks that may impact our ability to achieve our 

objectives, with these strategic risks representing the risks 
that most threaten delivery of our strategy; and

 – operational risks that occur at the functional, country and 
regional level. These risks most threaten local business 
activities, and may also feed into our principal risks.

Operational risks are escalated in line with the Risk 
Management Policy and via our Risk Governance Framework 
to the Regional and Global Risk Committees. This escalation 
process provides organisational visibility to emerging risks, as 
well as driving action and accountability for risk management. 

Our risk appetite

Our risk appetite reflects our ability or desire to accept a 
certain level of risk in order to achieve our strategy. We 
recognise that eliminating risk is often not feasible or desirable, 
so we use risk appetite statements to provide our leaders 
with the guidance they need to make decisions that fall within 
acceptable risk boundaries.

All identified risks are measured on an inherent and residual 
risk basis using the pre-determined scoring matrix set out in 
our Risk Management Policy.

Each principal risk is monitored against defined appetite 
targets using supporting metrics. These targets and metrics 
are evaluated regularly throughout the year to ensure they 
remain aligned with our strategic objectives, and within an 
acceptable risk tolerance for the Group.

Our risk management framework enables us to identify, 
evaluate, analyse, manage and mitigate those risks which 
threaten the successful achievement of our business 
strategy and objectives. Risks are owned and managed 
within the business and functions, and are formally reviewed 
on a quarterly basis through the Global and Regional Risk 
Committees, which are described on pages 56 and 57. 
Building on the deployment of the Sage Governance, Risk 
and Compliance (GRC) tool in 2018, Sage Risk has developed 
“always-on, on-demand” risk dashboards for the regions and 
functions that provide leaders with ongoing visibility of their 
current risk exposure, and the status of their risk management 
activities. These dashboards also include information from 
the Sage Business Integrity dashboard, and our Learning 
Management System, to provide the business with a broad 
snapshot of their risk, compliance, and assurance position.

During the year Sage Risk also supported the business in a 
number of other key projects and reviews. In 2019, this included 
leading the creation and development of Sage’s integrated 
assurance framework. This work has now transitioned to Sage 
Assurance, and, once fully implemented in 2020, will further 
empower our frontline colleagues to own their risks and help 
them to drive consistent application of their controls across 
our business processes. 

During 2019, Sage Risk focused on developing the capability 
of regional and functional teams to own and manage their 
risks. The team has dedicated resources in Europe, Africa, Asia, 
North America and Latin America who support the business 
and functions to manage their operational and strategic risks.

54

Annual Report and Accounts 2019The Sage Group plc.OUR THREE LINES OF DEFENCE

Sage’s three lines of defence approach ensures accountability 
and transparency by setting out the roles and responsibilities of 
all colleagues when it comes to the management of risk. 

The model and its effective operation support a strong control 
environment with best in class Governance, Risk and Control 
procedures embedded across Sage.

 1 

ALL  
COLLEAGUES 

Identify, Own,  
Operate

 3 

SAGE  
ASSURANCE 

Independent  
and Objective

 2 

SAGE RISK AND  
SAGE BUSINESS 
INTEGRITY 

Guide, Support, 
Challenge

A natural outcome of our maturing model was the renaming 
of Sage Compliance as Sage Business Integrity during 2019. 
A strong corporate culture embraces ethics and compliance 
and leverages that rigour for strategic advantage. This transition 
helps to establish the foundations necessary to embed traits 
common to high-performing organisations. The role of the team 
is to fully empower our colleagues in line with our shared values 
and behaviours, and help create a true SaaS culture.  

Measure

Assess

Our risk  
management  
process

Mitigate

Evaluate

The team also started to evolve its structures 
to align with the revised organisational design, 
including the move to a two hubs model that can 
provide focused support to the Northern Europe 
and North American regions. The Sage Risk 
team also manages the organisation’s corporate 
insurance programme, ensuring that global and 
local insurance placements are appropriate for the 
risk exposure and in line with the organisation’s 
risk appetite.

Sage Risk continued to roll out a single global 
incident reporting portal in 2019, with all regions 
now using a single, unified approach to reporting. 
The team also consolidated our Incident, 
Emergency and Crisis Management policies into a 
single document to help streamline our response 
capability, and ensure that all colleagues are able to 
identify and respond effectively to any events that 
impact the business. 

Values and behaviours

The Board recognises that values and behaviours 
underpin the effectiveness of Sage’s risk 
management, and the operation of an effective 
control environment. Sage’s values and behaviours 
set out how our strategy should be executed. 
Our Code of Conduct supports and reinforces these 
values and behaviours, and sets clear expectations 
across Sage for compliance with ethical standards. 
Behaviour forms a significant part of our colleague 
performance management process, and in FY19 
continued to be managed as a principal risk.

As previously stated, our three lines of 
defence model also articulates clear roles and 
responsibilities for all colleagues, and establishes 
accountability for individual actions and decisions. 
It also describes how appropriate challenge and 
assurance is provided over business activities, 
including the ethical conduct of our operations. 
With the development of the integrated assurance 
framework, leaders will be able to build in relevant 
and specific values and behaviours measures into 
their own assurance self-assessments. 

During 2019 we continued the transformation of 
our compliance training into innovative, engaging 
role-based education programmes. By adopting 
specialist pedagogical methods into our training, 
we can offer engaging training that meets the 
specific learning objectives of our stakeholder 
groups. By equipping colleagues with knowledge 
relevant to their role in a way that is consistent 
with Sage values and behaviours, we are able to 
support accountability and decision making in the 
business. In addition, the continued development 
of a standardised business control framework will 
provide additional guidance and direction on these 
expected ways of working.

55

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTRISK MANAGEMENT continued

Risk governance

Vice  
President,  
Risk and 
Assurance

Sage Risk

The Board

Audit and Risk 
Committee

We operate a formal 
governance structure 
to manage risk.

Executive 
Committee

Global Risk 
Committee

Regional Risk  
Committees

Risk governance

Board
The Board has overall responsibility for risk management and 
establishing the Group’s risk appetite. It monitors the risk 
environment and reviews the relevance and appropriateness of 
the principal risks to the business.

Executive Committee
The Executive Committee is responsible for the stewardship 
of the risk management approach. It develops the strategy 
and oversees the delivery of the related operational plans that 
help to manage the associated risks. Each principal risk is also 
owned by a member of the Executive Committee.

Audit and Risk Committee
The Audit and Risk Committee supports the Board in setting 
the Group’s risk appetite and ensuring that processes are in 
place to identify, manage and mitigate the Group’s principal 
risks. At each meeting, the Committee reviews the principal 
risks and their associated appetite targets and metrics, to 
assess whether they continue to be relevant, effective and 
aligned to the achievement of Sage’s strategic objectives, and 
within an acceptable tolerance for the Group. The Committee 
also monitors the effectiveness of the control environment 
through the review of Internal Audit reports and other 
assurance activity from Sage Assurance and consideration 
of relevant reporting from management, Sage Risk, Sage 
Business Integrity and the external auditor. Further information 
on the Committee’s activity in 2019 is set out in the Audit and 
Risk Committee report on pages 89 to 95.

Global Risk Committee
The Global Risk Committee is chaired by the Chief Executive 
Officer, supported by the VP Risk, Business Integrity and 
Assurance, and has responsibility for providing direction and 
support to the management of risk across Sage. It meets 
quarterly and seeks to:

 – Establish clear governance and accountability for risk,  

and any associated (remediation) activities;

 – Provide direction to functions, regions and countries,  
including the creation and deployment of common 
methodologies and practices;

 – Provide a point of escalation for critical or emerging risks;

 – Drive the consideration of risk in decision making;

 – Drive the inclusion of risk management into performance 

management;

56

Annual Report and Accounts 2019The Sage Group plc. – Oversee cultural change;

 – Review and approve defined policies; and

 – Provide the Board and Audit and Risk Committee with 

sufficient effective information to enable them to discharge 
their risk reporting requirements.

The Global Risk Committee’s membership includes all principal 
risk owners and rotational representation from across the 
business. The Chairman of the Audit and Risk Committee may 
attend any meeting as desired.

Regional Risk Committees
Eight Regional Risk Committees were operational throughout 
FY19 in Africa-Middle East, Asia-Australia, North America, Latin 
America, Northern Europe, Central Europe, Southern Europe 
and Iberia. Each Committee met four times during FY19. During 
2019, these Committees received updated risk management 
dashboards that outlined their key risks and activities, values 
and behaviours measures, as well as providing them with an 
overview of any incident trends. 

Sage Business Integrity
Sage Business Integrity continues to transform the way 
colleagues think and work so that Sage can thrive through 
guiding, supporting and challenging the 1st line to ‘do the 
right thing’, through effective education, frameworks and 
technology enablers fit for a thriving SaaS business. The team, 
led by the Business Integrity Director, drive compliance with 
the Sage Governance Framework, the embedding of Sage 
values and behaviours, the development and embedding of 
sustainable processes and controls through the rollout and 
monitoring of the Sage Business Control Framework and 
also educate appropriate colleagues in the development 
and delivery of ‘risk appropriate’ monitoring and oversight to 
enhance the existing Sage due diligence framework.

Sage Assurance
Sage Assurance is led by the VP Risk, Business Integrity and 
Assurance, and its purpose and activities are set out in the 
Internal Audit section of the Audit and Risk Committee report 
on page 94.

The Regional Risk Committee meetings occur in advance of 
the Global Risk Committee. This allows regional or emerging 
risks to be elevated to the Global Risk Committee where 
necessary, and supports the management of principal and 
local risks within each region. 

Risk management and internal controls

The Board retains overall responsibility for setting 
Sage’s risk appetite and for risk management and internal 
control systems.

In accordance with section C.2.3 of the UK Corporate 
Governance Code 2016 (the “Code”), the Board is responsible 
for reviewing their effectiveness and confirms that:

 – There is an ongoing process for identifying, evaluating and 

managing the principal risks faced by the Company;

 – The systems have been in place for the year under review 

and up to the date of approval of the Annual Report 
and Accounts;

 – They are regularly reviewed by the Board; and

 – The systems accord with the FRC guidance on risk 

management, internal control and related financial and 
business reporting.

There were no instances of significant control failing or 
weakness in the year.

You can read more about our risk management and internal 
controls systems in our Strategic Report on pages 2 to 65 
and the associated work of the Audit and Risk Committee 
on pages 89 to 95.

Vice President (“VP”) Risk, Business Integrity and 
Assurance
The VP Risk, Business Integrity and Assurance is responsible 
for the second and third line of defence functions, namely 
Sage Risk, Sage Business Integrity and Sage Assurance. The 
VP Risk, Business Integrity and Assurance is responsible for 
the facilitation and implementation of the risk management 
approach across Sage, including the consolidation of risk 
reports from the Regional Risk Committees, and the provision 
of appropriate risk reporting from Sage Risk for the Global Risk 
Committee, the Audit and Risk Committee, and the Executive 
Committee. The VP Risk, Business Integrity and Assurance 
attends the quarterly Audit and Risk Committee meetings 
and regularly meets with the Chairman of the Audit and Risk 
Committee outside these meetings.

Sage Risk
Sage Risk supports the effective operation of the Sage Risk 
Governance Structure, including the management of the 
principal risks, the Global Risk Committee and the Regional 
Risk Committees, providing guidance, support and challenge 
to the business and functions to effectively manage risk. 
Led by the Risk Director, the team continues to leverage 
local and global relationships to support business activities. 
Sage Risk also works closely with Sage Business Integrity as a 
second line partner to improve controls and behaviours across 
the business, and allow Sage to operate and grow within its 
risk appetite.

57

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTPRINCIPAL RISKS AND UNCERTAINTIES

LEVERAGING OUR  
RISK PROFILE

In FY19 we continued to accelerate into the cloud, with a clear focus on our  
three strategic lenses of Customer Success, Colleague Success and Innovation. 

Our principal risks have also continued to evolve as we aligned 
the business with these strategic lenses, and continued to 
leverage our risks and opportunities in support of our strategic 
goals. We introduced “always-on, on-demand” risk reporting 
that provided real-time risk information to leaders across the 
organisation, which further enhances leaders’ ability to make 
risk informed decisions in a timely manner. We also continued 
to drive organisational engagement with the risk process to 
enhance informed decision making.

We leveraged the Sage Governance, Risk and Compliance 
tool to drive action on risks, values and behaviours across the 
business, supporting the organisation to continue to grow the 
right way. We supported risk owners across Sage to leverage, 
exploit and manage their risks through considered risk taking. 
We also worked to enhance our three lines of defence model 
through the development of an approach to integrated 
assurance, which will be further developed into a framework 
in FY20.

Effect of Brexit

The uncertainty as to the status of the UK’s withdrawal from 
the European Union has continued throughout this year, with 
a hard Brexit remaining a real possibility as Brexit negotiations 
continue. We recognise that Brexit may have an adverse 
impact on the broader UK economy, which in turn may impact 
a portion of Sage’s UK customer base. 

As we reported in FY18, the Group has adopted an approach 
that we believe will allow us to manage the risks that Brexit 
may bring, including:

 – focusing on changes which may be required to our products;

 – the impact for our colleagues both in the UK and Europe; and

 – other legal, financial or tax implications which could arise 

from a “no deal” Brexit. 

The Group does not currently foresee any adverse material 
impact on day-to-day operations due to the domestic nature 
of our UK business and customer needs. Additionally, we 
have low numbers of UK and EU colleagues based outside 
their home countries. Where this is the case, the risk has been 
mitigated due to protections put in place by the UK and certain 
EU governments to enable such citizens to continue to reside 
and work outside their home countries. 

Principal risks

The Board and the Audit and Risk Committee carried out a 
robust and ongoing assessment of the principal risks facing 
the Group throughout the year. This assessment considered 
those risks that would threaten Sage’s business model, future 
performance, solvency or liquidity, and ensured that the risks 
continued to align with our business strategy. We continued to  
simplify our risk reporting and align our risk metrics and appetite 
statements with our strategic goals. We also introduced 
reporting that increased our visibility of emerging risks. 

The Board monitors the risk environment and reviews 
the relevance and appropriateness of the principal risks 
throughout the year in consultation with the Audit and Risk 
Committee. These risks are proactively managed by executive 
risk owners, supported by Sage Risk, with progress against plan 
tracked on an ongoing basis. Local and regional engagement 
is also undertaken to support the collective actions required to 
manage these principal risks and to enable the identification 
and escalation of any local risks as appropriate.

Principal risks are formally reported to the Global Risk Committee, 
alongside escalated local risks and emerging risks. We manage 
risk in line with our risk management policy and approach, 
as set out in Risk Management on pages 54 to 57. In FY19 we 
monitored and reported against ten principal risks. As detailed 
in the following table, a range of measures are in place, or are 
being deployed or developed, to manage and mitigate our 
principal risks.

58

Annual Report and Accounts 2019The Sage Group plc.Principal risk

Risk background

Management and mitigation 

 1

Understanding Customer Needs

Improving risk environment

If we fail to understand 
the products and 
services our current 
and future customers 
need to be successful, 
they will find alternative 
solution providers.

Strategic lens alignment:

Customer Success

Sage is the leader in key global markets, 
and we can use this position to gather 
valuable insights into what our current 
and future customers want and need. 
It can also help us to better understand 
the strengths and weaknesses of our 
products and services, and better 
position those products and services 
to meet the needs of our current and 
future customers. 

By understanding the specific needs of 
these customer groups in each country 
and region, we will be better positioned 
to efficiently manage our products, 
marketing efforts and support services. 
This in turn will allow us to maximise our 
return on investment, and retain a loyal 
customer and partner base over the 
long term.

 2

Product Strategy

If we fail to develop and 
manage a prioritised 
strategy for our products 
that is aligned with our 
goals and delivers against 
customer needs, there 
is a significant financial 
risk that customers will 
go elsewhere. 

Strategic lens alignment:

Customer Success

Innovation

A key component of Sage’s transition to 
a Software as a Service (SaaS) company 
is the delivery of cloud-connected and 
cloud-native products. 

To achieve this, we will need to execute 
on a prioritised product strategy that 
moves our product portfolio to cloud-
native solutions. This may include a 
transitional period of cloud-connected 
products, with a clear path to the cloud-
native products our current and future 
customers desire. 

 – Detailed customer segment and sector analysis was 
used to develop segment-specific playbooks that 
support customer-focused development

 – An Accountants Advisory Board was established to 

provide a feedback loop into the small business segment

 – Customer Advisory Boards, Customer Design Sessions 

and NPS detractor call-back channels are used to 
constantly gather information on customer needs 

 – A Market and Competitive Intelligence team provides 

insights that Sage uses to win in the market

 – A product re-naming exercise was completed to simplify 
the purpose of each product, and assist with customer 
understanding, including the return to the X3 name 
based on customer feedback

 – Ongoing refinement and improvement of market data 
through feedback from the business and partners

 – Commenced the internationalisation of Sage Intacct 

with a product launch in Australia to meet the needs of 
the medium business segment

In progress: 
 – Making further investments in technology that can 
help us better identify which customers may not be 
utilising their software as fully as possible, allowing us to 
intervene early and support their success  

 – Continue the internationalisation of Sage Intacct to 
meet the needs of the medium business segment

Improving risk environment

 – Following a product rationalisation and prioritisation 
exercise Sage’s product strategy has been updated 
to focus strongly on the small and medium business 
segments, delivering against defined sectors within 
these segments in key territories

 – Acquisition and divestiture activities have been 

completed and are ongoing to align Sage’s operating 
model with these segment and sector priorities

 – A licensing model transition strategy is in place, 

anchored on the Sage Business Cloud

 – Sage Business Cloud is available in United Kingdom and 

Ireland, North America, France and Spain 

 – A Product Marketing team oversees competitive 

positioning and product development to align products 
with the needs of our customers

In progress: 
 – Embedding of the updated operating model for the 
business to reflect and support the segment model 

 – The internationalisation of key cloud-native products 

(Sage Intacct and Sage People) will continue

59

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORT 
PRINCIPAL RISKS AND UNCERTAINTIES continued

Principal risk

Risk background

Management and mitigation 

 3

Innovation

If we fail to encourage and 
sustain the innovation 
that is required to create 
disruptive technologies, 
processes and services, 
we will fail to deliver on 
our commercial goals.

Strategic lens alignment:

Customer Success 

Innovation

As Sage transitions into an SaaS 
business powered by a subscription 
licence model, we must be able to 
rapidly deploy new innovations to 
our customers and partners. This 
innovation could relate to new 
technologies, services, or new ways 
of working. 

Innovation will require us to address 
how we encourage innovation across 
our people, process and technology, 
and how we make this innovation 
sustainable. By building innovation into 
our collective DNA, we can empower 
our colleagues to improve the customer 
experience, and drive efficiencies 
in how we deliver our products 
and services.

By strategically investing in platforms 
and relationships, we can also harness 
the innovation of our partners. By 
providing opportunities for our partners 
to interact with our products we can 
drive scalable growth and improve the 
customer experience.

 4

Route to Market

If we fail to identify, develop 
and maintain a blend of 
channels to market, our 
ability to sell and support 
the right products and 
services to the right 
customers at the right time 
is reduced.

Strategic lens alignment:

Customer Success

By offering our current and potential 
customers the right information on 
the right products and services at the 
right time, we can maximise the value 
we can obtain from our marketing and 
customer engagement activities. 

This can shorten our sales cycle, and 
ensure that customer retention is 
improved. It can also use new products 
and services, such as payments and 
banking technologies, to draw new 
customers into the Sage family.

Improving risk environment

 – Integration of the Pegg chat bot across Sage’s products 
and internal processes to enhance the customer and 
colleague experience using artificial intelligence

 – Service Fabric is being implemented to support the 

rapid development and deployment of shared features 
in cloud products 

 – Prioritised product development based on the updated 
Product Strategy, focusing on delivery of key segment 
and sector capabilities 

 – Refinement of data principles to guide how data will 
be used and protected in innovation and product 
delivery activities

 – Strategic acquisitions such as AutoEntry to complement 

and enable accelerated innovation

 – Development of an incubation framework to guide how 

Sage interacts with its innovation partners

 – Activities to drive colleague engagement such as 

hackathons and idea competitions

In progress: 
 – Simple, smart and open technology strategy to provide 

API and microservices through a Sage Developer Platform

 – Platform Services delivered to Sage Business Cloud to 

enhance value proposition for cloud adoption

Static risk environment

 – The Go-To-Market function was re-organised to reflect 
the new segment-based operating model, with a strong 
focus on the UK and North America

 – Market data and intelligence is disseminated internally 
to support decision makers in the best routes to market

 – Dedicated colleagues are in place to support partners, 
and to help manage the growth of targeted channels

 – The Sage Partner Programme has been moved into the 
Marketing organisation to drive increased alignment of 
the indirect channel to market

 – New routes to market continue to be opened 

through our partnerships with payment and banking 
technology providers

In progress: 
 – The internationalisation of key cloud-native products 

(Sage Intacct and Sage People) has continued through a 
partner-led approach

 – Embedding of the updated operating model for the 
business to reflect and support the segment model, 
including the differentiation between direct and 
indirect channels

60

Annual Report and Accounts 2019The Sage Group plc. 
Principal risk

Risk background

Management and mitigation 

 5

Customer Success

If we fail to align front and 
back office activities to 
deliver the best possible 
customer experience, 
including the cloud-based 
products our customers 
need to be successful, we 
will not be able to achieve 
sustainable growth.

Strategic lens alignment:

Customer Success

Colleague Success

In becoming a true SaaS business, 
we must maintain a sharp focus on 
the relationship we have with our 
customers, constantly focusing on 
delivering the products, services 
and experiences our customers 
need to be successful. If we do not 
do this, they will likely find another 
provider who does give them these 
things. Conversely, if we do these 
things well these customers will 
stay with Sage, increasing their 
lifetime value, becoming our greatest 
marketing advocates. 

While Sage is renowned for its quality 
customer support, a focus on Customer 
Success requires more proactive 
engagement as well. By proactively 
helping customers to recognise and 
fully realise the value of Sage’s products 
we can help increase the value of these 
relationships over time, and reduce 
the likelihood of customer loss. By 
aligning our people, processes and 
technology with this focus in mind, all 
Sage colleagues can help support our 
customers to be successful and in turn 
drive increased financial performance.

Static risk environment

 – Battlecards are in place for key products in all countries, 

setting out the strengths and weaknesses of competitors 
and their products

 – Segment and product roadmaps are in place, detailing 
how products fit together, any interdependencies, and 
migration pathways for current and potential customers

 – A data-driven Customer Success Framework is being 
rolled out in the UKI and US to enhance the customer 
experience and ensure that Sage is better positioned to 
meet the current and future needs of the customer 

 – Continuous Net Promoter Score (NPS) surveying on 
a segment and channel basis allows Sage to identify 
customer challenges rapidly, and respond in a timely 
manner to emerging trends

 – ‘Large’ account managers are in place to provide a single 
point of contact for X3 customers, and are empowered to 
resolve customer issues at first contact

In progress: 
 – Consolidation of CRM systems continues to provide an 
efficient single view of the customer across all markets

 – The Customer Success Framework is being rolled 

out in phases to other major markets to improve the 
customer experience

 6

Third Party Reliance

Static risk environment

If we fail to develop, 
manage and maintain 
relationships with 
third parties that are 
critical to the delivery 
of our products and 
services, we could suffer 
significant reputational 
and financial damage.

Strategic lens alignment:

Customer Success

Sage has an increasing reliance on 
third-party providers that support 
the delivery of our products to our 
customers. Any interruption in 
these services or relationships could 
have a profound impact on Sage’s 
reputation in the market and could 
result in significant financial liabilities 
and losses.

Equally, Sage has an extensive network 
of sales partners critical to our success 
in the market. Carefully selecting, 
managing and supporting these 
partners is critical to how we grow our 
business, as well as ensuring that we 
only engage with those people and 
organisations that share Sage’s values 
and aspirations. 

As Sage continues its transition into an 
SaaS business, this will likely split into 
two risks. The first of these will focus 
on our key supplier dependencies, 
while the second will consider the 
risks specifically associated with our 
partner relationships.

 – Dedicated colleagues are in place to support partners, 
and to help manage the growth of targeted channels

 – Standardised implementation plans for Sage products 

that facilitate efficient partner implementation

 – A specialised Procurement function supports the 
business with the selection of strategic third-party 
suppliers and negotiation of contracts, and to support 
the ongoing management of key suppliers that are 
critical to product and service delivery

 – Clear roles and responsibilities for colleagues are 
outlined in the Procurement Lifecycle Policy and 
Procedures, which includes delegated levels of authority 
for investment approval 

 – A Value-Added Reseller (VAR) programme was piloted in 
the UK, Canada, US and South Africa to enhance partner 
account manager capability

 – An Independent Software Vendor (ISV) programme 
was launched in the UK and US to simplify how ISVs 
engage with Sage and provide them with a consistent 
partnership experience

In progress: 
 – Rationalisation of targeted channels is continuing to 

focus on value-add activities

 – Managed growth of the API estate, including enhanced 
product development that enables access by third-party 
API developers

61

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORT 
PRINCIPAL RISKS AND UNCERTAINTIES continued

Principal risk

Risk background

Management and mitigation 

 7

Sustainable Processes and Controls

Improving risk environment

If we fail to apply 
sustainable and repeatable 
end-to-end business 
processes and controls, we 
will not be able to deliver 
against our goals.

Strategic lens alignment:

Customer Success

Innovation

Colleague Success

Sage operates in multiple geographies 
and market segments which require 
sustainable processes to drive 
operational efficiencies. By consistently 
delivering the right outcome from 
its business processes each and 
every time, Sage is able to efficiently 
and effectively deliver an improved 
customer experience. 

By embedding a common business 
control framework that prioritises the 
critical people, process and technology, 
the organisation can focus on delivering 
the right outcomes at the right time. 
By simplifying our control environment, 
we can also drive an improved focus 
on those outcomes that help support 
Customer Success, in turn helping to 
sustain our subscription growth.

 8

Colleague Success

If we fail to ensure we have 
colleagues with the critical 
skills, capabilities and 
capacity we need to deliver 
on our strategy, we will not 
be successful.

Strategic lens alignment:

Customer Success

Colleague Success

As Sage transitions into a SaaS 
business, the capacity, knowledge and 
leadership skills we need will change. 
Sage will not only need to attract the 
talent and experience we will need to 
help navigate this change, we will also 
need to provide an environment where 
colleagues can develop to meet these 
new expectations. 

By empowering colleagues and 
leaders to make decisions, be 
innovative, and be bold in delivering 
on our commitments, Sage will be 
able to create an attractive working 
environment. By addressing drivers  
of colleague turnover, and embracing 
the values of successful SaaS 
businesses, Sage can increase 
colleague engagement and create 
an aligned workforce.

 – Global and Regional Risk Committees oversee the 
risk and internal control environment, and set the  
tone-from-the-top

 – The Sage Governance, Risk and Compliance technology 
solution automates risk and compliance activity, and 
provides a consolidated view of risk, compliance and 
control environment 

 – The Sage Compliance Hub provides a one stop 

repository and alert mechanism for the organisation, 
simplifying how Sage colleagues interact with and 
manage their compliance obligations

 – Shared Service Centres in Newcastle, Johannesburg and 
Atlanta enable the implementation of consistent and 
standardised systems and processes

 – Policy Approval Committee is in place to supervise and 

approve policies within the Sage-wide policy suite

 – Sage’s business control framework, focused on 14 key 

processes, is starting to drive standardisation of practice 
and process across the business

In progress: 
 – The Business Control Framework continues to evolve 
as a way of supporting Sage’s consistent approach 
to control

Static risk environment

 – The Look, Evaluate, Assist, Deliver (L.E.A.D.) performance 
development programme was embedded across the 
business to support leaders and colleagues manage their 
career performance

 – Our Sage Business Cloud People solution is used across 

the business to enhance colleague experience

 – Conducted multiple activities throughout the year to 

give colleagues a voice on what helps their engagement, 
including regular colleague pulse surveys, and the 
Big Conversation

 – Fully embedded Sage Learning and deployed  

the Leading@Sage and Growing@Sage training 
programmes to support colleague and leader 
development competencies

 – Sage Save and Share scheme opened for a second year, 

with over 25% of colleagues now invested

 – Career frameworks were embedded within the Product 
and Services functions to support colleague growth, 
development and retention

In progress: 
 – Development of an executive development programme 
that helps develop our next generation of senior and 
executive leaders

 – Focused efforts continue to be developed to address 

regional and functional retention drivers

62

Annual Report and Accounts 2019The Sage Group plc. 
Principal risk

Risk background

Management and mitigation 

 9

Values and Behaviours

Improving risk environment

If we do not fully 
empower our 
colleagues in line with 
our shared values, 
we will fail to develop 
the behavioural 
competencies 
required to be a 
successful SaaS 
business.

Strategic lens 
alignment:

Customer 
Success

Colleague 
Success

The development of a shared 
behavioural competency 
that encourages colleagues 
to think small and act big 
will be critical in Sage’s 
successful transition to an 
SaaS business. Devolution 
of decision making, and the 
acceptance of accountability 
for these decisions, will 
need to go hand in hand as 
the organisation develops 
and sustains its shared 
values and behaviours, and 
develops a true SaaS culture.

Sage will also need to create 
a culture of empowered 
leaders that support the 
development of ideas, and 
that provides colleagues 
with a safe environment that 
allows for honest disclosures 
and discussions. Such a 
trusting and empowered 
environment can help 
sustain innovation, enhance 
customer service and drive 
the engagement that results 
in increased market share. 

 – Code of Conduct communicated to all colleagues, and subject to 

annual certification 

 – Refreshed and delivered Sage’s values and behaviours, focusing on how 

we deliver against our three strategic lenses

 – The L.E.A.D. programme explicitly required colleagues to consider how 
their behaviours helped them meet their goals, alongside the actual 
performance delivered

 – Whistleblowing and Incident Reporting mechanisms are in place to allow 

issues to be formally reported, and investigated

 – All colleagues are empowered to take up to five paid Sage Foundation 

days each year, to support charities and provide philanthropic support to 
the community 

 – Core eLearning modules have been rolled out across the enterprise, with 

annual refresher training 

 – Compliance training has been transitioned into role-based education as a 
way of supporting colleagues to apply expected values and behaviours
 – A business integrity dashboard has been developed and delivered to all 
regions to provide leaders with metric-based data on colleague values 
and behaviours 

 – In-person anti-bribery and corruption training has been delivered to all 

assessed higher risk regions

In progress:
 – Embedding of the refreshed values and behaviours across the business
 – Ongoing enhancements to the delivery of mandatory training to help 

increase colleague engagement and retention

10

Information as an Asset

Worsening risk environment

If we fail to manage, 
protect and maximise 
the value of our 
data, we will not be 
able to realise the 
full potential of our 
assets.

Strategic lens 
alignment:

Customer 
Success

Innovation

Information is the life 
blood of a SaaS business 
– it tells us how we create 
revenue, how we can 
improve the customer 
experience, and how we can 
meet our obligations and 
commitments. Analysed 
using manual and machine 
learning, it provides us with 
the intelligence we need to 
run and build our business. 

Protecting the 
confidentiality, integrity 
and accessibility of 
this data is critical for 
a data-driven business. 
The hardening post-
General Data Protection 
Regulation (GDPR) external 
environment has resulted in 
increased risk likelihood and 
potential for financial and 
regulatory consequences. 

 – The IT and Product functions have been realigned under Executive 

leadership to deliver against Sage’s strategy

 – A product data strategy, accompanied by data principles, is being refined 
to help guide and support the use of data internally, and in the ongoing 
development of new solutions and services

 – Accountability is established within both IT and Product for all internal 
and external data being processed by Sage. Sage Chief Information 
Security Officer oversees information security, with a network of 
Information Security Officers that directly support the business

 – The Chief Data Protection Officer oversees information protection and 

development for Sage 

 – A network of country-level data champions support the business in 

embedding Sage practices across the organisation, with a particular focus 
on the requirements of the GDPR

 – Formal certification schemes are maintained, across appropriate parts of 
the business, and include internal and external validation of compliance

 – An incident management framework is in place, which includes rating 

of incidents and requirements for notification and escalation, and online 
incident reporting to Sage Risk

 – All colleagues are required to undertake awareness training for 

information management and data protection, with a focus on the GDPR 
requirements. Colleagues who frequently handle personal data also 
undertake role-based training

In progress: 
 – A review of how Sage can provide maximum value to its current and 
future customers, including through the use of enhanced AI/ML 
capabilities in its products, aligned with the data principles

The principal risks are assessed as presenting the greatest threat to the successful delivery of Sage’s strategy. For this reason, 
they are used as the basis for challenging and establishing our financial viability.

63

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORTPRINCIPAL RISKS AND UNCERTAINTIES continued

Viability Statement

Assessment of prospects and viability period
In accordance with provision C.2.2 of the 2016 Code, 
the Directors set out how they have assessed the Group’s 
prospects, the period covered by the assessment and the 
Group’s formal viability statement.

The Directors assess the prospects of the Group and 
appropriateness of the period chosen by taking into account 
various factors including the Group’s current position, the 
nature of its business, its business model and strategy, its 
principal risks, its liquidity analysis based on net debt and 
available debt facilities and its expected performance.  
Items of note include:

 – Strong recurring revenue growth through software 

subscription offering greater assurance in high-quality,  
long-term revenue;

 – Delivery of consistently strong cash conversion; and

 – A diverse product portfolio across 23 countries.

The Directors have reviewed the period used for the 
assessment and determined that a three-year period remained 
suitable. This period aligns our viability statement with our 
planning time horizon for our three-year strategic plan and 
is appropriate given the nature and investment cycle of a 
technology business. Cash flows over this period have a 
relatively high degree of predictability, particularly as the 
business continues its journey to be a great SaaS business. 

Projections beyond this period become less reliable given the 
inherent uncertainty of technology and market developments 
although the Directors have no reason to believe the Company 
will not be viable over a longer period. However, due to this 
uncertainty, the Directors consider a three-year period to 
be appropriate in forming a reasonable expectation on the 
Group’s longer-term viability. 

The assessment process
In forming a viability statement, the Directors are required to 
consider those principal risks that could impair the solvency 
and liquidity of the Group. This is based on the Group’s current 
position, its strategy, and associated principal risks. These 
are reviewed by the Board and the Audit and Risk Committee 
quarterly, and are a foundation for the Group’s strategic plan. 
The financial forecasts contained in the plan make certain 
assumptions about the uptake of subscription services and 
the acceptable performance of the core revenue streams and 
market segments. They assume that debt instalments are paid 
as they fall due, although the Group’s main debt facilities are 
not due for renewal within the period of the assessment. 

As part of the assessment the Group stress tests the plan 
using various severe but plausible scenarios. To achieve this, 
management reviewed the principal risks and considered 
which might threaten the Group’s viability. It was determined 
that none of the individual risks would in isolation compromise 
the Group’s viability, and so several different severe scenarios 
were considered where principal risks arose in combination. 
The scenarios were developed with input from the Group’s 
Global Risk Committee which comprises representation from 
critical areas across the business. 

The scenarios considered to be the most plausible and 
significant in performing the assessment of viability and the 
combination of principal risks involved are shown on the 
next page.

64

Annual Report and Accounts 2019The Sage Group plc.Description of scenario

Malicious data breach impacting EU data

The deliberate targeting of data relating to EU data by malicious or criminal 
actors. This scenario considers the impacts on both customer data and Sage 
colleague data as it impacts data confidentiality, integrity and availability. 
It considers the direct financial and reputational impacts of the breach, 
along with the potential for regulatory fines and penalties.

Two accidental data breaches in a major market

Two accidental releases of customer or colleague data within a major market 
within a short period of time. This scenario considers the impacts on both 
customer data and Sage colleague data as it impacts data confidentiality, 
integrity and availability. It considers the financial and reputational impact of 
the breaches, along with the potential for regulatory fines and penalties.

Legal breaches by Sage or an associated third party

Sage or a third party, acting on Sage’s behalf, fail to comply with legal 
obligations relating to sanctions, anti-money laundering, bribery and 
corruption or modern slavery, resulting in regulatory penalties and fines.

Collapse in subscription new customer acquisition (NCA) in core markets 
impacting annualised recurring revenue (ARR) growth

A reduction in the perceived competitiveness of Sage’s subscription products 
by potential new customers, resulting in an adverse impact on ARR growth. 

Entry of a new market disruptor

The entry of a new player in the financial and accounting management 
space with a free or very low cost offering in the small business space 
could significantly disrupt Sage’s business model and ability to attract 
new customers.

  Principal risks involved

1

5

7

8

9

Understanding Customer Needs

Customer Success

Sustainable Processes and Controls 

Colleague Success

Values and Behaviours

10

Information as an Asset

1

5

7

8

9

Understanding Customer Needs

Customer Success

Sustainable Processes and Controls

Colleague Success

Values and Behaviours

10

Information as an Asset

4

6

7

9

1

2

3

9

1

2

3

4

5

Route to Market

Third Party Reliance

Sustainable Processes and Controls

Values and Behaviours

Understanding Customer Needs

Product Strategy

Innovation

Values and Behaviours 

Understanding Customer Needs

Product Strategy

Innovation

Route to Market

Customer Success

10

Information as an Asset

 The monetary impact of each scenario was estimated by a cross functional group of senior leaders, including representatives 
from Finance, Risk, IT, Product Marketing and Legal, who evaluated the possible consequences, primarily through reducing 
revenues and net cash in-flows. These impacts were based on similar events in the public domain and internal estimates.

The impacts were modelled for both year one and year three of the forecast period to ensure that expected changes in the 
Group’s product mix, through migration towards a greater proportion of cloud-based products, or repayment of financing did not 
adversely impact on the Group’s viability.

As set out in the Audit and Risk Committee’s report on pages 89 to 95, the Directors reviewed and discussed the process 
undertaken by management, and also reviewed the results of reverse stress testing performed to provide an illustration of the 
reduction in revenue that would be required to breach the Group’s covenants or exhaust all available cash.

In the event that scenarios such as those tested were to occur, management would have a number of options available to 
maintain the Group’s financial position including cost reduction measures, the arrangement of additional financing and a review 
of the sustainability of the dividend policy. 

Confirmation of longer-term viability
Based on the assessment explained above, the Directors confirm that they have a reasonable expectation that the Group will 
continue to operate and meet its liabilities, as they fall due, for at least the next three years.

65

Annual Report and Accounts 2019The Sage Group plc.STRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
CHAIRMAN’S INTRODUCTION

CORPORATE  
GOVERNANCE

Creating long-term sustainability

Dear shareholder

It is important that we all remember the Board is not a 
committee where individuals represent distinct interests 
but rather a risk managing and capital allocation body 
which, in addition to shaping the framework for strategic 
development, participates in and is accountable for the taking 
of appropriately calibrated risks.

The Board of the Company is committed to ensuring that it 
provides effective leadership and promotes uncompromising 
ethical standards. One of the ways in which the Board achieves 
this is by requiring that good governance principles and 
practices are adhered to throughout the Company.

Good governance is about helping to run the Company well.  
It involves being satisfied that an effective internal framework 
of systems and controls is in place which clearly defines 
authority and accountability and promotes success whilst 
permitting the management of risk to appropriate levels.

It also involves the exercise of judgement as to the definitions 
of success for the Company, the levels of risk we are willing 
to take to achieve that success, and the levels of delegation 
to the executive. The exercise of this judgement is the 
responsibility of the Board and involves consideration of 
processes and assumptions as well as outcomes. It also 
involves the creation of a sensitive interface for the views of 
shareholders and other stakeholders to be given appropriate 
consideration when reaching these judgements. 

One way in which the Board has sought to ensure the voices 
of stakeholders are heard is through our Board Associate 
role, introduced in FY17. This role continues to be a successful 
way of ensuring that the Board appropriately considers the 
interests of colleagues in its deliberations and creating greater 
understanding of the role of the Board amongst colleagues. 
This year we appointed a new Board Associate, Albert 
Sampietro, as a successor to Amy Lawson, our first appointee, 
who will serve for an 18-month term. 

66

The executive team is required to provide the information to 
the Board that the Board needs to enable it to exercise its 
judgement. It must also evidence appropriate process. There is 
a very fine distinction between the approval of processes and 
their definition. Only exceptionally would the Board intervene 
to initiate or define.

The Board sets the tone for the Company. The way in which it 
conducts itself, its attitude to ethical matters, its definition of 
success, and the assessment of appropriate risk, all define the 
atmosphere within which the executive team works. The Board 
has ultimate responsibility for ensuring an appropriate culture 
in the Company to act as a backdrop to the way in which the 
Company behaves towards all stakeholders.

Good corporate governance is not about adhering to codes 
of practice (although adherence may constitute a part of the 
evidence of good governance) but rather about the exercise of 
a mindset to do what is right. One of the challenges facing any 
Board is the way in which the Non-executive and the Executive 
Directors interact. It is clear that they each have the same legal 
responsibility but it is generally unrealistic to expect Executive 
Directors to speak individually with the same freedom as the 
Non-executive Directors. Equally, Executive Directors who just 
“toe the executive line” in contradiction to their own views may 
not be effectively contributing to good governance. 

A well-functioning Board needs to find the right balance 
between hearing the collective executive view, being aware of 
the natural internal tensions in an executive team and allowing 
independent input from the Non-executive Directors.

One of the consequences of both increasing the watchdog 
role of the Board and finding this balance between individuality 
and team behaviour is more Boards have fewer and fewer 
Executive Directors.

Notwithstanding the tensions created by many external 
expectations, which may be wholly or in part unrealistic, 
a successful Board should, ideally, be composed of a diverse 
group of respected, experienced and competent people 
who coalesce around a common purpose of promoting the 
long-term success of the Company, provide a unified vision of 
the definitions of success and appropriate risk, endeavour to 
support management (i.e. those who honestly criticise at times 
but encourage all the time) and who create confidence in all 
stakeholders in the integrity of the business.

Sir Donald Brydon
Chairman

Annual Report and Accounts 2019The Sage Group plc.BOARD OF DIRECTORS

Sir Donald Brydon
Chairman of the Board 

N

Chairman of the Nomination Committee

Dr John Bates
Independent Non-executive Director

Jonathan Bewes
Independent Non-executive Director

A

Chairman of the Audit and Risk Committee

Date appointed to the Board
6 July 2012 and as Chairman on 1 September 2012

Date appointed to the Board
31 May 2019

Date appointed to the Board
1 April 2019

Key strengths and experience
•  Had a 35-year career in financial services 

•  Overseen comprehensive changes to the 

Key strengths and experience
•  Visionary technologist and highly accomplished 

Key strengths and experience
•  Has prior experience of serving as chairman on an 

business leader 

audit committee

composition of the Board and Committees 

•  Deep experience in the field of technology innovation 

•  A wealth of accounting and financial experience 

•  Navigated Sage through significant change since 

his appointment as Chairman 

•  A strong advocate of Sage’s stakeholders including 

the wider community

Sir Donald has a wealth of experience gained as 
chairman and senior independent director of 
companies across a wide range of sectors including 
the London Stock Exchange Group plc, the Barclays 
Group, the AXA Group, Royal Mail plc, Smiths Group 
plc, the London Metal Exchange, Amersham plc, 
Taylor Nelson Sofres plc, Allied Domecq plc, Scottish 
Power plc, the ifs School of Finance, and EveryChild.

Key external commitments
Chair of the Government’s Independent Review into 
the Quality and Effectiveness of Audit (the Brydon 
Review)

including the use of AI and Machine Learning 
functionality to improve the customer experience

•  Pioneer focusing on areas such as event-driven 
architectures, smart environments and business 
activity monitoring

•  Led the evolution of platforms for digital business

John brings valuable technology skills to the Board 
having served as Co-founder, President and Chief 
Technology Officer of Apama (now part of Software 
AG), Executive Vice President of Corporate Strategy 
and Chief Technology Officer at Progress Software, 
Chief Technology Officer of Big Data, Head of 
Industry Solutions and Chief Marketing Officer at 
Software AG and Chief Executive Officer at Plat.One.

Key external commitments
Chief Executive Officer of the Eggplant Group

•  Strong investment banking experience gained over 

a 25-year career in the sector

•  Advisor to boards of UK and overseas companies on a 
wide range of financial and strategic issues, including 
financing, corporate strategy and governance 

Jonathan is a seasoned investment banker, having 
worked at Robert Fleming, UBS and Bank of America 
Merrill Lynch.

Key external commitments
Non-executive Director & Chair of the Audit 
Committee of Next plc

Vice Chairman, Corporate and Institutional Banking 
at Standard Chartered Bank plc

Board Committees key

A

N

R

Audit and Risk Committee 
See page 89

Nomination Committee 
See page 86

Remuneration Committee 
See page 96

Annette Court
Independent Non-executive Director

A

R

Chairman of the Remuneration Committee

Blair Crump
Executive Director 

Date appointed to the Board
1 April 2019

Date appointed to the Board
1 January 2018

Key strengths and experience
•  Has experience of both executive and non-

executive director roles at the highest levels 
including as chairman of a FTSE 100 company 

•  Has prior experience of serving as chairman of a 

remuneration committee 

•  Strong technology background with a record of 
using e-commerce to drive commercial success

•  Expertise in mentoring leaders to achieve greater 

clarity of purpose and provide a practical approach 
to problem-solving

Annette’s prior roles include Senior Independent 
Director of Jardine Lloyd Thompson Group, CEO of 
Europe General Insurance for Zurich Financial 
Services, CEO of the Direct Line Group and director 
of the Board of the Association of British Insurers and 
Foxtons Group plc.

Key external commitments
Chairman of Admiral Group plc

Key strengths and experience
•  Significant leadership skills in the technology sector 

•  Strong background in sales, customer service and 

driving growth 

•  Plays an integral part in the leadership of the 

business and his commercial insights add further 
depth to Board discussions

•  Brings strong US geographic experience to the Board

Blair joined Sage in the role of President in 2016, 
leading on sale and customer services across the 
Group. Blair’s prior roles include Chief Operating 
officer at PROS Holdings, leading Salesforce.com’s 
Global Enterprise business, and Group President at 
Verizon (and with MCI Communications before its 
acquisition by Verizon).

Key external commitments
None

67

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCEBOARD OF DIRECTORS continued

Drummond Hall
Senior Independent Director

A N

R

Steve Hare
Chief Executive Officer 

Jonathan Howell
Chief Financial Officer

Date appointed to the Board
1 January 2014

Key strengths and experience
•  Seasoned non-executive director and chairman 

•  Wealth of experience gained across a number of 

customer-focused blue-chip businesses in the UK, 
Europe and the US 

•  Strong knowledge of marketing and customer 

service and bringing deep insight to how Sage may 
expand markets and delight customers

Previously Drummond was the Senior Independent 
Non-executive Director of FirstGroup, a Non-
executive Director then Chairman of Mitchells & 
Butlers plc and Chief Executive of Dairy Crest Group 
plc, prior to which the majority of his career was spent 
with Procter and Gamble, Mars and PepsiCo.

Key external commitments
Senior Independent Director of WHSmith plc

Date appointed to the Board
3 January 2014 as Chief Financial Officer (CFO) , 
31 August 2018 as Chief Operating Officer, and as 
Chief Executive Officer (CEO) on 2 November 2018

Key strengths and experience
•  Significant financial, operational and transformation 

experience which includes driving change 
programmes in a number of his previous roles 

•  Broad knowledge of Sage, having joined the Board 

in January 2014 as Chief Financial Officer 

Date appointed to the Board
15 May 2013 as a Non-executive Director and as CFO 
on 10 December 2018

Key strengths and experience
•  Seasoned group finance director as well as 

experience as a chairman and non-executive director 

•  Significant financial and accounting experience 
gained across a number of sectors which allows 
him to provide substantial insight into the Group’s 
financial reporting and risk management processes

•  Extensive understanding of the drivers and priorities 

•  Excellent working knowledge of Sage, having  

needed to complete Sage’s evolution to a SaaS 
business and to create a strong SaaS culture in 
the organisation

joined the Board in May 2013 as an Independent  
Non-executive Director and acting as the Chairman 
of the Audit and Risk Committee for six years

Steve joined Sage in January 2014, having previously 
been Operating Partner and Co-Head of the Portfolio 
Support Group at the private equity firm Apax Partners. 
Prior to this he held leading roles in the finance 
function for listed companies including Chief Financial 
Officer for Invensys plc, Spectris plc and Marconi plc.

Key external commitments
None

Prior to his appointment as CFO of Sage, Jonathan 
had been Group Finance Director of Close Brothers 
Group plc and the London Stock Exchange Group plc. 
He has also been a Non-executive Director of EMAP 
plc and Chairman of FTSE International.

Key external commitments
None

Gender (%)

70%

30%

Male

Female

Tenure  
(Chairman and Non-executive Directors)

3

2

1

1

Less than 1 year
3-6 years

1-3 years
Over 6 years

Soni Jiandani
Independent Non-executive Director

N

Cath Keers
Independent Non-executive Director

R

Date appointed to the Board
28 February 2017

Date appointed to the Board
1 July 2017

Key strengths and experience
•  25 years’ experience in the technology industry with 
a background of bringing innovative technologies 
to market 

•  Helped establish multi-billion-dollar revenue 

streams in the switching, storage networking and 
server markets

•  Extensive experience in marketing and driving 

industry transformation through market disruption

Previously Soni was a marketing executive at 
UB Networks and Excelan (before it was taken over 
by Novell) and latterly she was SVP Marketing at 
Cisco Systems Inc.

Key external commitments
None

Full biographies can be found at  
sage.com

68

Key strengths and experience
•  Brings a wealth of digital and customer experience 

Experience (%) 

insights to the Board 

•  Deep understanding of leveraging sales and 
marketing activity to build successful brands 

•  Past experience in retail, after marketing and 

business development roles, holding a number 
of commercial roles, where she was in charge of 
refocusing the organisation’s customer strategy

Cath is an experienced Non-executive Director, having 
served on the boards of TalkTalk Telecom Group plc, 
the Royal Mail group, Liverpool Victoria Friendly 
Society Limited (LV=), and the Home Retail Group 
Limited. She pursued her retail career with Thorn EMI 
and, after marketing and business development roles 
at Sky TV, Avon and Next, joined the BT Group, holding 
a number of commercial roles.

Key external commitments
Non-executive Director of Funding Circle Holdings plc 
Non-executive Director of The British United 
Provident Association Limited

40%

33%

27%

Technology and 
innovation
Sales & Marketing

Financial

Board composition

6

3

1

NEDs
Chairman

EDs

Annual Report and Accounts 2019The Sage Group plc.EXECUTIVE COMMITTEE

Steve Hare chairs the Executive Committee and Jonathan Howell and Blair Crump are also members. For their skills and 
experience, please see pages 67 to 68.

Vicki Bradin
General Counsel and 
Company Secretary

Amanda Cusdin
Chief People Officer

Aaron Harris
Chief Technology Officer

Rob Reid
Chairman Mid-Market Solutions 

Key strengths and experience
Having worked as a corporate lawyer in 
global and magic circle law firms, Vicki 
brought this experience in-house in 
large multi-nationals and UK Iisted 
companies, latterly at Misys (now 
Finastra) where she was responsible for 
M&A, litigation, risk, intellectual 
property and more.

Key strengths and experience
Amanda has almost 20 years of HR 
experience across several global FTSE 
organisations in a variety of sectors 
where she focused on supporting 
executive leaders to drive change and 
transformation. Also, she has led in 
M&A, growth in new geographies  
and working across cultures and 
matrix organisations.

Key strengths and experience
Aaron was CTO of Sage Intacct where 
he was part of the founding team 
establishing it as the innovation leader 
in cloud financial management 
solutions. As Sage’s CTO, he leads the 
emerging technology and collective 
intelligence functions and supports the 
Service Fabric as a critical component 
in Sage’s mission to become a great 
SaaS company.

Key strengths and experience
With more than 30 years’ experience in 
the software industry, Rob has a proven 
track record of driving explosive growth 
at innovative companies, and has 
demonstrated a deep expertise in 
bringing cloud computing to the world 
of business applications. 

Lee Perkins
Chief Product Officer

Ron McMurtrie
Chief Marketing and Business 
Enablement Officer 

Key strengths and experience
Lee has deep experience, understanding 
and relationships across the business to 
ensure progress in the product function. 
As CPO, Lee has responsibility for 
bringing together product marketing, 
management and engineering under 
customer-focused segments.

Key strengths and experience
Ron has over 20 years’ experience  
in senior marketing roles. He is a 
multi-dimensional leader with budgetary 
and personnel responsibility spanning 
direct sales, marketing, enterprise 
consulting and professional services in 
private and public sector markets. 

Klaus-Michael Vogelberg
Chief Architect and Technology Advisor

Key strengths and experience
Klaus-Michael was a software 
entrepreneur who set up his own business 
while studying aeronautical engineering 
and national economics. He went on to 
work in research and development for a 
well-known German group before joining 
Sage in 1997, initially as R&D Director 
and later as Chief Technology Officer 
before moving to his current role.

The following individuals were appointed to the Executive Committee after 30 September 2019

Keith Robinson
Chief Strategy Officer and Advisor  
to the Executive Committee

Keith has a wealth of SaaS 
experience from working in 
technology, including Lamond 
Capital Partners LLC, Arma 
Partners and Gartner. 

Derk Bleeker
Chief Corporate Development Officer

Sue Goble
Chief Customer Officer

Key strengths and experience
Derk joined Sage to build its  
Corporate Development function  
and subsequently took responsibility  
for Commercial Finance. Derk has 
experience as a leader of corporate 
development gained from working  
for a global industrial and medical 
technology leader, and prior to that he 
worked in private equity and as an M&A 
specialist in investment banking.

Key strengths and experience
Sue is accountable for Business 
Operations responsibilities, ensuring 
Sage lands major programmes 
successfully across the organisation. 
Sue has a distinguished career at a 
range of cloud companies including  
for a cloud consulting business  
and senior roles in customer 
relationship management.

Marc Linden
EVP and General Manager, Medium 
Segment Native Cloud Solutions

Key strengths and experience
Marc has more than 30 years of finance, 
business strategy, and general 
management experience. Previously 
CFO of Sage Intacct, he now oversees 
Finance, Product Management, 
Engineering, Operations, Marketing and 
Business Operations.

69

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCECORPORATE GOVERNANCE REPORT

CORPORATE 
GOVERNANCE 
REPORT

Compliance with the UK Corporate 
Governance Code 2016 (the Code) and 
implementation of the new UK Corporate 
Governance Code (the 2018 Code) 

The Corporate Governance section of the Annual Report and 
Accounts describes how we have applied the main principles 
and complied with the provisions of the Code on pages 66 
to 128. Sage has applied the 2018 Code since 1 October 2019 
and will report on this fully in next year’s report. 

Sage complied with the provisions of the Code throughout the 
financial year ended 30 September 2019, except for a period of 
non-compliance between December 2018 and March 2019 in 
relation to provision C.3.1 (composition of the Audit and Risk 
Committee). The membership of the Audit and Risk Committee 
during the period fell below the recommended minimum 
of three independent Non-executive Directors (NEDs). This 
occurred when Jonathan Howell stepped down as Chairman 
of the Audit and Risk Committee on 3 December 2018, prior to 
the commencement of his executive role as CFO. The Board 
immediately initiated a process to appoint a successor which 
led to the appointment of Jonathan Bewes with effect from 
1 April 2019. In the intervening period, Neil Berkett, who had 
served as an independent NED of Sage since 2013 and was an 
existing member of the Audit and Risk Committee, assumed 
the role of Chairman of the Audit and Risk Committee and 
Drummond Hall continued to serve as a member of the 
Committee. Further information is available on page 88. 

Steps taken to implement the 2018 Code
The Board took steps during FY19 to ensure it was well 
positioned to follow the 2018 Code from 1 October 2019. 
There are also a number of instances where the Company 
decided to comply with the 2018 Code earlier than required 
and these are set out below:

Annual governance reviews: The Board reviewed Matters 
Reserved for the Board, Board Committee terms of reference 
and other relevant corporate documents to ensure they are in 
line with the provisions of the 2018 Code.

Board and Committee papers: The Board reviewed its key 
stakeholders and the ways in which it engages with them. 
Some key examples of the action taken are set out below:

 – a standing Board paper setting out Sage’s stakeholders 

(as determined by the Board) and why they are important 
to us has been included in every Board pack; 

 – the executive summary of Board papers has been broadened 
to require authors to note stakeholders’ interests in matters 
being considered by the paper and to clearly demonstrate 
how proposals put forward have taken those interests 
into account;

 – a risk assessment has been devised relating to remuneration 

policy and practices to ensure reputational and other 
risks from excessive rewards, and behavioural risks that 
can arise from target-based incentive plans, are identified 
and mitigated;

 – the Company Secretary ensures that minutes of Board 

discussions clearly record how stakeholder views have been 
considered as part of the decision-making process; and

 – we have formalised the reports back to the Board of the 

matters considered by Board Committees and such reports 
address how stakeholder factors have been considered.

Board Associate: The Board considers that the Board 
Associate role, introduced in FY17, represents an appropriate 
method of engaging with colleagues as it provides a two way 
communication channel to create greater understanding of 
the role of the Board amongst colleagues. This enables the 
Board to hear more of colleagues’ views thereby ensuring that 
the Board appropriately considers the interests of colleagues 
when making decisions.

During FY19 our first Board Associate stepped down at the end 
of her 18-month term of appointment and we appointed our 
second Board Associate. We also sought new ways to enhance 
the role’s profile and to enable more direct communication 
and engagement with our colleagues. Our Board Associate 
continues to share blogs on his Board experiences with all 
Sage colleagues via the Your Sage intranet site and uses this 
forum to explain how key decisions impacting colleagues made 
by the Board during the year were reached. He also attends 
Board engagement days alongside our NEDs. 

Board engagement plan: The Board has continued its 
engagement activities with stakeholders throughout the 
year and has reviewed these to ensure appropriate coverage 
across all stakeholder groups in line with the 2018 Code and 
to prepare for the requirement to make a detailed s. 172(1) 
statement in the annual report next year on how the Directors 
have discharged their duties and taken stakeholder concerns 
into account in their decision making. Please see pages 82 
to 84 for more information on our stakeholders and how the 
Board engages with them.

The Code and the 2018 Code are publicly available at the website 
of the UK Financial Reporting Council on www.frc.org.uk.

70

Annual Report and Accounts 2019The Sage Group plc.Roles and responsibilities of the Board 

Sage is headed by an effective Board which brings a wide range of commercial, technology and financial experience and  
is collectively responsible for the long-term success of the Company and overall leadership of the Group. As required by the 
Code, the division of responsibilities between the Chairman and the Chief Executive Officer are clearly established and agreed 
by the Board. These are summarised below. In addition, while both the Non-executive and Executive Directors have the same 
duties in law, they have different roles on the Board. These are also clarified below. 

Chairman
 – Responsible for the leadership and effective operation of 

Chief Executive Officer (CEO)
 – Proposes corporate strategy for consideration by the Board

the Board in all aspects of its role

 – Sets the agenda for Board meetings to ensure coverage of 

material topics

 – Ensures that the views of stakeholders are understood and 
considered in Board discussions (please see pages 82 to 84 
for more details)

 – Responsible for delivery of strategy and leads the executive 
in overseeing the operational and financial performance 
of Sage

 – Ensures risks are rigorously managed and maintains a 

disciplined internal control environment 

 – Identifies potential acquisitions and disposals and monitors 

 – Promotes a culture of open debate in the Boardroom and 

competitive forces

encourages contribution by all Directors 

 – Responsible, with support from the Company Secretary, for 

overseeing Sage’s corporate governance practices

 – Ensures Sage operates in line with its values and vision by 
fostering a culture of collaboration and empowerment

Senior Independent Director
 – Provides support and acts as a sounding board for 

the Chairman

Non-executive Directors (NEDs)
 – Constructively challenge and monitor the delivery of 

strategic objectives and Group performance

 – Serves as an intermediary for the Non-executive Directors 

 – Bring an external perspective, independent insight and 

 – Acts as an alternative contact for shareholders and investors 

 – Leads the Non-executive Directors in the evaluation of the 

performance of the Chairman

support based on relevant experience

 – Engage with internal and external stakeholders and take 

their views into account in their decision making

Other Executive Directors
 – Support the CEO in the delivery of corporate strategy and 

Company Secretary
 – Provides appropriate and timely information to the Board 

the day-to-day management of the business

and its Committees

 – Oversee and report on their distinct areas of responsibility

 – Engage with Sage’s stakeholder groups and lead on related 

activity within their scope of activity

 – Provide insights into the Group’s commercial and financial 

position from within the business

 – Ensures good information flows between the Board and its 
Committees and between senior management and Non-
executive Directors

 – Advises the Board on legal, compliance and corporate 

governance matters

 – Supports the Chairman with Board procedures by 

facilitating the provision of inductions, training and 
professional development, effectiveness reviews and 
engagement plans

 – Available to Directors for advice and assistance and obtains 
independent professional advice at the Company’s expense 
when required

Composition of the Board

At the date of this report, there are ten Directors on the Board. The Board currently comprises the Chairman, one Senior 
Independent Director, five Non-executive Directors and three Executive Directors. With the exception of the Chairman, whose 
independence is only determined on appointment, all Non-executive Directors remained independent throughout the year as 
defined in the Code. The Directors’ terms of appointment are available for inspection at the Company’s registered office and at 
each Annual General Meeting (AGM).

71

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCECORPORATE GOVERNANCE REPORT continued

Meeting attendance and support

The Board held six scheduled meetings during the financial year ended 30 September 2019, with an additional five unscheduled 
meetings held at short notice via telephone or written resolution. Directors are expected to attend every scheduled meeting and 
as many unscheduled meetings as possible. Their individual attendance during the year is set out below. 

If a Director is unable to attend a meeting, they are encouraged to provide comments on the Board papers to the Chairman so 
that they may be shared with Directors at the meeting. Finalisation of meeting content is a collaborative process involving the 
Chairman, CEO and the Company Secretary, who assists in setting the agenda and ensures adequate time is allocated to support 
effective and constructive discussions. 

Directors

Independent

Attendance/ 
scheduled meetings

Attendance/ 
additional meetings

Chairman
Sir Donald Brydon
Non-executive Directors
Dr John Bates2
Neil Berkett3
Jonathan Bewes4
Annette Court4
Drummond Hall
Soni Jiandani5
Cath Keers
Executive Directors
Blair Crump6
Steve Hare7
Jonathan Howell7
Company Secretary
Vicki Bradin

On appointment1

Independent
Independent
Independent
Independent
Senior Independent Director
Independent
Independent

Executive Director
Executive Director
Executive Director8

6/6

2/2
4/4
3/3
3/3
6/6
4/6
6/6

6/6
6/6
6/6

6/6

5/5

–
4/4
1/1
1/1
5/5
5/5
5/5

3/5
4/5
4/5

5/5

1.  As required by the Code, the Chairman was independent on appointment.
2.  Dr John Bates was appointed to the Board on 31 May 2019.
3.  Neil Berkett stepped down from the Board on 1 April 2019.
4.  Annette Court and Jonathan Bewes were appointed to the Board on 1 April 2019.
5.  Soni Jiandani was unable to attend two scheduled Board meetings due to unforeseen circumstances. 
6.  Blair Crump was unable to attend two additional meetings called at short notice.
7.  Steve Hare and Jonathan Howell recused themselves from meetings called to approve their appointments.
8.  Jonathan Howell stepped down as the Chairman of the Audit and Risk Committee effective from 3 December 2018. He retained his position as  
a Non-executive Director (albeit no longer independent) until the commencement of his appointment as an Executive Director in the role of   
CFO on 10 December 2018.

Meeting schedule

Board  
meeting

-3 years

-1 year

-1 month

-7 working days

-5 working days

+10 working days

Dates and 
venues of Board 
meetings are set 

A rolling calendar of 
standing and periodic 
agenda items for the 
following 12 months 
is compiled and 
updated whenever 
appropriate 
addressing key 
developments in 
the business with 
reference to Sage’s 
strategic pillars, 
principal risks and 
stakeholder concerns

The agenda of the meeting is prepared by 
the Company Secretary in consultation with 
the Chairman with reference to the rolling 
calendar and any business need arising 

The Non-executive Directors are provided 
with an opportunity to raise questions on 
agenda items to feedback to the authors

Report writers are sent template papers 
addressing format, specific considerations 
and high-quality content required, 
reminders of the actions allocated to them 
and deadlines for submission of draft and 
final papers

Papers are 
submitted to 
the Company 
Secretary for 
final review 

Papers are circulated 
electronically to the 
Board in real time via 
a secure web portal 
to allow Directors 
sufficient time to 
consider them 

Minutes and schedule 
of actions arising 
from the meeting are 
completed and sent to 
the Chairman for review

The rolling calendar is 
updated following each 
meeting (as required) 
and in readiness for the 
next meeting

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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
Our Governance framework

The Board
Provides entrepreneurial leadership and sets our purpose, strategy and values to foster the long-term success of the 
Company. The Board delegates powers to its Committees and the CEO, while retaining exclusive control over the key 
decisions set out in the Matters Reserved for the Board. These include having primary responsibility for risk appetite 
and systems of internal control, corporate governance policies, and for material changes to the Group’s capital 
and corporate structure.

Audit and Risk 
Committee 
Oversees the Group’s financial 
reporting; risk management and 
internal control procedures; 
and the work of its internal and 
external auditors.

Please read Jonathan Bewes’ 
Audit and Risk Committee report 
on pages 89 to 95

Remuneration 
Committee 
Agrees Executive Director 
remuneration policy; sets 
remuneration for the Chairman, 
Executive Directors, the Company 
Secretary and other Executive 
Committee members; and reviews 
workforce remuneration and policies.

Please read Annette Court’s 
Remuneration Committee report 
on pages 96 to 123

Nomination  
Committee 
Reviews the composition of the 
Board and its Committees; plans 
for progressive refreshing of 
their membership; and considers 
succession plans for the Board and 
senior executives.

Please read Sir Donald Brydon’s 
Nomination Committee report 
on pages 86 to 88

Chief Executive Officer

Executive Committee
Assists the CEO to implement strategy, drive improved 
operating and financial performance while remaining 
focused on the strategic lenses and aware of the 
risks which could derail Sage’s purpose and strategic 
execution.

Please read pages 69 for the composition  
of the Executive Committee.

Below the Board and its Committees, there is a clearly defined management governance structure reporting into one of the 
Committees referenced above. Key decisions involving financial spend or associated risk are governed by the Group’s Delegation 
of Authority matrix (DOA). The DOA is structured to ensure that day-to-day operational decisions can be taken efficiently, whilst 
driving higher-risk and high-value commitments for approval through the appropriate channels.

The Matters Reserved to the Board and terms of reference of 
Board Committees may be found on our website at sage.com

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Annual Report and Accounts 2019The Sage Group plc.GOVERNANCECORPORATE GOVERNANCE REPORT continued

Communication between Board 
Committees and cross membership

There is a standing invitation to Directors to attend any 
Board Committee meeting irrespective of whether they are a 
Committee member, subject only to recusal regarding matters 
concerning the individual(s) or conflicts of interests. Following 
each Board Committee meeting, the Committee Chairman 
reports back to the Board on the matters considered. 

To further assist information flows between the Board and its 
Committees, there are cross memberships of the Committees. 

Conflicts of interest

The Board operates a policy to identify and, where appropriate, 
manage conflicts or potential conflicts of interest. At each 
Board meeting, the Board considers a register of interests and 
potential conflicts of Directors and gives, when appropriate, 
any necessary approvals.

There are safeguards which will apply when Directors consider 
a conflict or potential conflict, with only those Directors who 
have no interest in the matter taking the decision. No conflicts 
of interest have been identified during the year.

Current Committee membership is shown in the table below.

Diversity and inclusion

Chairman

Sir Donald Brydon

Non-executive Directors

Dr John Bates
Jonathan Bewes
Annette Court
Drummond Hall
Soni Jiandani
Cath Keers

Executive Directors 

Blair Crump
Steve Hare
Jonathan Howell

Audit and Risk 
Committee

Remuneration 
Committee

Nomination 
Committee

  Chairman

Sage embraces diversity in all forms. Our ambition is to 
reflect the diversity of our customers and partners in the 
communities where we operate – which will accelerate growth 
and innovation. We are creating a truly inclusive environment 
where everyone contributes to our vision, whilst being their 
true selves.

Chairman

X Chairman
X
X

X

X
X

Our Board Directors come from broad industry and 
professional backgrounds, with varied experience and 
expertise aligned to the needs of our business. Diversity was 
a key consideration when assessing the candidates for the 
Board appointments made during the year and we are pleased 
to report that 30% of our Directors are female. 

You can read more about how the Nomination Committee 
addresses diversity and results achieved during the reporting 
period on pages 86 and 88.

The Company Secretary acts as the Secretary to all 
the Committees.

Independence of Non-executive Directors 
(NEDs)

The independence of the NEDs is kept constantly under review 
by monitoring their behaviour, commitments and interests 
throughout the year. The Board also considers the Directors’ 
independence against the specific independence criteria of 
the Code. As part of this process, the Board keeps the length of 
tenure of all Directors under review, particularly any who have 
given long service. 

Having reviewed the independence of each Non-executive 
Director, the Board considers all our NEDs to be independent 
in character and judgement. Sir Donald Brydon was considered 
independent at the date of his appointment as provided by 
the Code.

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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Time commitment

Induction

The NEDs devote considerable time to the Group beyond the 
programme of Board and Board Committee meetings. Their 
activities necessarily include further investigation of reports 
submitted to them and discussion with the senior executives 
and other subject matter experts, and extend to induction and 
training to ensure they understand the business and are kept 
up to date with emerging technology, regulations, and other 
matters impacting the Group. Further information on these 
activities is set out on this page and page 76. All Directors also 
participate in site visits and undergo a formal engagement plan 
to meet colleagues and other stakeholders. Please refer to 
pages 77 and 79 for further details.

Annual re-election of Directors

Dr John Bates, Annette Court and Jonathan Bewes will be 
subject to election by shareholders for the first time at the 
AGM on 25 February 2020. All of the current Directors will also 
submit themselves for re-election. 

All Directors seeking election or re-election are subject to an 
annual effectiveness review. Details of the review undertaken 
in July 2019 are set out on page 76. The Board has considered 
the results of the evaluation and has separately assessed 
the independence and commitment of each individual. It 
concluded that the Directors’ performance continues to be 
effective and that they demonstrate commitment to their roles. 
It was also confirmed the Directors have recent and relevant 
experience and the skills required for the Board to discharge 
its responsibilities. Further information on each Director’s skills 
and contribution to the Board is on pages 67 to 68.

Upon appointment to the Board, all Directors engage in a 
comprehensive induction programme which is tailored to 
their individual needs. The programme consists of meetings 
and events, designed to help the new Directors to get to 
grips with their role and responsibilities as swiftly as possible 
and help them to make a valuable contribution to the Board. 
The programme is organised around three themes: business 
familiarisation, corporate governance including Board duties, 
and Director development. 

Structured pre-reading materials are made available in a personal 
reading room available via Sage’s Board portal, covering:

 – the Group’s strategy and performance; 

 – governance documents including the Directors’ legal duties 

and responsibilities;

 – specific information relating to Committee membership; 

 – Sage policies and procedures; and 

 – other useful information such as meeting schedules, 

the financial calendar and useful contacts. 

During the induction period, the individuals (this year, Annette 
Court, Jonathan Bewes and Dr John Bates) are asked for 
regular feedback, so that the programme can be adapted 
if needed. Please see pages 86 to 88 for more information 
about their appointments.

Steve Hare was appointed to the role of CEO in November 
2018, having served on the Board as CFO since January 2014 
and as Interim Chief Operating Officer from August 2018. 
Jonathan Howell was appointed as CFO in December 2018, 
having served on the Board as a NED and Chairman of the 
Audit and Risk Committee since May 2013. In view of their long-
standing service on the Board, and in Jonathan Howell’s case 
his prior experience as serving as Chairman of the Company’s 
Audit and Risk Committee as well as chief financial officer on 
the boards of other listed companies, they did not undertake 
further inductions. 

75

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCECORPORATE GOVERNANCE REPORT continued

Director training and 
development programme 

The evaluation sought views on a range of topics including: 

 – Stakeholder accountability, relationship and interface; 

To assist the Board with their continuing knowledge 
and familiarity with the business, and to undertake their 
responsibilities, ongoing training and development activities 
are provided for all Directors. The Board programme 
includes presentations from management, site visits and 
informal briefings. In addition, the Directors have access to 
the Company Secretary for the provision of any additional 
information or advice in carrying out their duties.

During the year, the Directors received briefings on the 
following matters of topical interest to the Group:

 – Market Abuse Regulation: update on market practice and 

enforcement trends;

 – the 2018 Code and the new requirements for reporting in 

relation to s.172(1) of the Companies Act;

 – external cyber threat overview; and

 – an overview of the UK implementation of Salesforce as the 

Company’s CRM system and the roll-out of the Perform sales 
improvement process, both being tools designed to help 
colleagues ensure Customer Success.

Board effectiveness and evaluation 

An effective Board is key to the establishment and delivery of a 
Company’s strategy. This year, as recommended by the Code, 
an external evaluator, Independent Board Evaluation (IBE), was 
engaged to conduct the Board evaluation. IBE, an independent, 
external corporate governance consultancy with no other 
connection to the Group or any of the Directors, was chosen to 
facilitate the evaluation of the Board and its Committees and 
provide informative output.

IBE carried out a thorough review and views were gathered 
through a combination of interviews with the Directors, senior 
management and advisors to obtain feedback on the matters 
outlined below. IBE also attended Board and Board Committee 
meetings as an observer and issued their final report on their 
findings to the Board in July 2019. 

The Chairman was provided with a report and feedback on 
the performance of each of the Directors, and the Senior 
Independent Director, along with the Non-executive Directors, 
received a report on the Chairman. Feedback was also 
provided on each Committee to the Committee chair and 
its members. 

 – Strategy and risk management; 

 – Governance and compliance; 

 – Board focus and decision-making; 

 – Succession planning, selection of new Board members, 

induction and Board composition; 

 – Performance evaluation; 

 – Board culture and relationship with senior management; and 

 – Meeting logistics: timing, preparation and content of 

Board packs. 

Based on the detailed reviews and interviews, the Board 
felt most positively about stakeholder relationships and 
accountability; governance and compliance; and Board 
culture. The degree of support and challenge demonstrated 
by the Directors was at the correct level, albeit there was 
acknowledgement of the fact that a number of new NEDs  
had joined during the year and that they would therefore  
take time to settle. There was a view that the Board should 
continue to focus on Board and Company succession 
planning, the development of induction activities for new 
Board members and high-level monitoring of execution 
against business objectives. 

In September 2019, the Board agreed an action plan focusing 
on these key areas and based on best practice as described in 
the 2018 Code and related guidance. 

The Board’s key areas of focus

The Board adopts a written set of objectives for each financial 
year, based on corporate strategy and the key responsibilities 
of its role. The time spent on the Board’s key areas of focus 
is set out below with further details of its activities set out on 
pages 77 to 79.

Key areas of focus

26%

23%

18%

13%

8%

7%

5%

Finance and risk management

Other

Finance and risk management
Strategy
Governance and reporting
Culture

Other
Acquisitions and disposals
Leadership

76

Annual Report and Accounts 2019The Sage Group plc.Activities of the Board

During the year, the Board focused on the matters summarised in the table below in line with the Group strategy and our ten 
principal risks.

Key

Strategic lenses

 Principal risks

Customer Success

Colleague Success

Innovation

Understanding customer needs

Product strategy

Innovation

Route to market

Customer success

1

2

3

4

5

Third party reliance 

Sustainable processes & controls

Colleague success

Values & behaviours

Information as an asset

6

7

8

9

10

Key area of 
activity

Strategy 

Leadership

Culture

Matters considered

Outcome

Strategic 
lenses 

Principal 
risks

Approval and 
execution of 
strategy 

Appointment 
of Board and 
Executive 
Committee 
members to fill 
vacancies and 
obtain additional 
skills, experience 
and diversity in 
our leadership

Changes to 
organisational 
design and 
ways of working 
to drive more 
accountability 
and engagement 

The Board approved Sage’s strategy for FY19 and beyond. It also routinely 
received updates in order to consider the current and future dynamics 
within Sage’s markets, its position within this context, and the strengths 
Sage has that may serve as a foundation for its continued development. 
These included ‘deep dives’ regarding the strategic lenses to monitor 
progress in these areas. 

In addition, the Board also met with senior executives for a strategy day to 
consider in-depth presentations on key elements of Sage’s strategy and to 
agree further developments to that strategy. 

During the year, Annette Court, Jonathan Bewes and Dr John Bates joined 
the Board. In addition, Steve Hare and Jonathan Howell moved from their 
previous roles to become CEO and CFO respectively.

Aaron Harris, Lee Perkins and Robert Reid joined the Executive Committee 
during the course of the year. Keith Robinson was also appointed as 
Advisor to the Executive Committee.

Derk Bleeker, Sue Goble and Marc Linden were subsequently appointed to 
the Executive Committee with effect from 1 October 2019. 

The biographies of all current Board and Executive Committee members 
are set out on pages 67 to 69.

The Board maintained a sustained focus on corporate culture during FY19 
and it:

 – received regular updates throughout the year from the Chief People Officer; 

 – maintained progress against the Colleague Success KPIs;

 – oversaw the realisation of the new operating model; and

 – participated in pairs in facilitated sessions with third party provider 

‘Walk the Talk’ to input their thoughts into the fresh set of values and 
behaviours created during the year.

This resulted in the development of refreshed corporate values 
and behaviours aligned with our strategy. Please see pages 81 for 
more information.

The Board endorsed a drive to further develop members of the senior 
executive team to nurture a cohesive culture as part of the focus of 
creating a great SaaS business. Further information is provided in our 
culture case study on page 81. 

6

7

8

9

10

6

7

8

9

10

1

2

3

4

5

1

2

3

4

5

 8
9

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Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CORPORATE GOVERNANCE REPORT continued

Matters considered

Outcome

Strategic 
lenses 

Principal  
risks

The Board discussed our strategy for Customer Success and participated 
in ‘deep dive’ sessions to understand how our operational priorities were 
ensuring delivery of our goals. These priorities included the roll-out of a 
number of initiatives: 

 – repositioning Sage as a customer-centric business delivering 

business solutions across customers’ lifecycles;

 – the roll-out of the single CRM system and digitisation of customer 
service functions to enhance our relationship with customers in 
the UK; and

 – the introduction of a globally consistent set of systems and 

processes to manage the customer journey seamlessly across all 
segments of the business.

Please see how the Board engages with customers on pages 83 to 84.

The Board recognises that rapid advancements in technology offer 
new opportunities to deliver unique and differentiated customer value. 
By cultivating a culture of innovation and experimentation, Sage can 
continuously reinvent and bolster itself against unpredictable future 
market disruptors. During the year the Board discussed the following:

 – continued investment in cloud native and cloud connected solutions;

 – the deployment of Service Fabric, a cloud technology which allows the 

aggregation of microservices to be deployed in various combinations as 
distinct cloud services; and

 – the internationalisation of Sage Intacct in the UK and Australia and 
the integration of the existing Compass and the new Allocate.AI 
team to develop several advanced analytic capabilities powered by 
artificial intelligence. 

The Board closely monitored reports relating to the financial position of 
Sage and regularly reviewed its risk profile and emerging risk themes, 
as well as scrutinising regular updates on the internal controls and 
framework. It assessed the effectiveness of the whistleblowing hotline, 
and case management during the year. It also approved:

 – the FY19 Budget and business plans;

 – Sage’s quarterly trading reports and interim and final results;

 – interim and final dividend payments; and

 – significant capital expenditure proposals. 

1

2

3

5

7

8

9

1

2

3

5

10

7

9

Key area of 
activity

Customer

Developing 
enduring 
subscription 
relationships 
and having a 
customer-centric 
approach in 
everything we do

Innovation

Understanding 
the benefits 
of and threats 
posed by 
technological 
innovation 

Finance 
and risk 
management

Financial 
reporting

78

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
Key area of 
activity

Matters considered

Outcome

Strategic 
lenses 

Principal 
risks

Group 
structure

Acquisitions and 
disposals

In January 2019, the Board approved the disposal of Sage Payroll 
Solutions, its US-based payroll outsourcing business. The sale was in line 
with Sage’s strategy to enable the business to focus on solutions either in 
or with a clear pathway to the Sage Business Cloud.

In September 2019, the Board also approved the acquisition of AutoEntry, 
an intelligent technology and an open ecosystem that allows data entry 
automation to help accountants and bookkeepers to focus on what 
matters most. This was a strategically significant acquisition to change 
cloud services for customers.

In November 2019, the Board approved the disposal of Sage Pay, a leading 
provider of payment gateway services in the UK and Ireland. The divested 
business will remain an important payments partner for Sage after 
completion, which is expected to complete in early 2020. 

Also in November 2019, Sage announced that our Brazilian business has 
been classified as held for sale as at the year-end as it is deemed to be 
outside of Sage’s core strategic focus.

Governance 
and reporting

Legal and 
regulatory 
developments

During the year, the Board considered and established the necessary 
processes to ensure that Sage meets the requirements of the 2018 Code 
and is prepared for the Companies Act 2006 requirement to include a 
detailed s. 172(1) statement in future annual reports. 

Cyber threat  Resilience and 

reduction of risk

The Board conducted its annual review of corporate policies and 
procedures to update them in accordance with legal and regulatory 
requirements, including the Matters Reserved for the Board and Board 
Committees’ terms of reference.

It undertook its annual review of the effectiveness of the Board as a whole, 
its Directors, and its main Committees, subsequently agreeing actions 
to aid development. The evaluation was externally facilitated this year, 
as described on page 76.

The Board continued to receive regular updates at each Board meeting 
from the Chief Information Security Officer on improvements being made 
to reduce cyber risks across the corporate estate and customer-facing 
products. These included:

 – the creation of a 24x7 global monitoring and response capability;

 – creation of a specialist internal ‘red team’; and 

 – a bug bounty programme for cloud products and technologies to 

support rapid identification and remediation of security vulnerabilities. 

The Board also received an in-depth security review of all Sage Business 
Cloud products during the year to ensure they remain sufficiently resilient 
against cyber threats and attended an external briefing to bring Directors 
up-to-date with emerging cyber security risks.

1

2

3

5

7

8

9

1

3

5

7

8

9

10

Regular reports are received at each meeting from the CEO, CFO (including Corporate Development and Investor Relations 
updates), General Counsel and Company Secretary, and the Chief Information Security Officer.

Looking forward to 2020

In 2020, the Board intends to maintain its focus on Sage’s 
transition to a leading SaaS company. In order to do so, the 
Board will continue to:

 – monitor the implementation of the People plan which 

builds a high performance and nurturing culture in line with 
the Sage values and behaviours and delivers high levels of 
colleague engagement; 

 – monitor our talent identification, development and 

succession plans for key roles within Sage;

 – continue our drive to be customer centric and develop deep 

and enduring customer and partner relationships;

 – understand how the roadmaps for Sage Business Cloud 

solutions in our key geographies are delivering competitive 
edge and elevating the Sage Business Cloud product 
portfolio into a digital environment for customers; 

 – maintain focus on understanding defence against cyber 

attacks and keep abreast of cyber risks as an integral part of 
Sage’s risk strategy; and

 – continue to evolve our Board Associate role.

79

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
 
 
 
 
CORPORATE GOVERNANCE REPORT continued

ENSURING WE 
ARE HEARD ...

Albert Sampietro
Board Associate

My role as Board Associate is focused on bringing our 
colleagues’ voice into the Boardroom, as well as explaining the 
Board’s responsibilities to colleagues in order to create greater 
two way communication between them and the Board. 

There are many ways in which I can communicate with 
colleagues around the Group thanks to the various internal 
media available. These have proved very helpful in reaching out 
to colleagues to hear their views first-hand and to put me in a 
position to relay those views to the Board. 

One of the biggest initiatives I was involved with was 
the decision to move our offices in Newcastle from our 
current premises at North Park to the Cobalt Business 
Park. The premises house circa 1,800 colleagues and is the 
central location for the engineering, sales and customer 
support teams in the UK. It was quite clear from the start 
that any decision would include analysis of the impact on 
our colleagues, but also the impact on the wider community 
including Sage operations in Newcastle and the environment.

The desire to transform the office environment meant that 
a simple refurbishment was not enough. We needed more 
space to reinvigorate the way we work, facilitating greater 
collaboration between colleagues to generate new ideas. 
It would also enable us to attract new talent.

It was important for the Board to be satisfied that colleagues 
would be happy about the move and that any impacts from the 
change, such as any increased travel to get to work, should be 
considered and taken into account.

The Board asked me to act as a champion for colleagues 
currently based in North Park. The Directors were keen to know 
how they felt about the move, including any wishes they had in 
relation to new premises and also their concerns. Please see 
the case study on page 85 for more information.

Being a Board Associate has already influenced how I operate 
in my work environment. I have changed my approach to 
meetings after observing how the Board operates and I now 
ensure meetings are focused with a clear agenda and I avoid 
detailed presentations to focus on what is important. 

One of my key observations of the Board is that the Directors 
show a keen focus on product strategy and technological 
innovation, obviously motivated by the rapid changes in our 
sector, such as the introduction of machine learning, big 
data, blockchain and chatbots. The quality of debates around 
product strategy has been inspirational.

I have also seen some changes to the composition of our 
Board during the course of the year. The addition of new 
Non-executive Directors has enriched the Board with their 
experience in their areas of expertise.

The role has truly delivered to my expectations, and in fact 
exceeded them! The opportunity represents a great and 
unforgettable professional experience because I am a close 
witness of how a FTSE 100 company is managed from the top.

80

Annual Report and Accounts 2019The Sage Group plc.Case study: Fostering a new culture

The Board recognises that our colleagues are central to 
creating a great SaaS company and understands the role it 
plays in fostering an inclusive culture to support them, and 
to evolve ways of working to create a winning team. 

Throughout the year the Board placed a strong focus on 
culture and Colleague Success. A key step was helping 
shape the Sage values and behaviours which were created 
during the year. The Non-executive Directors were teamed 
up into pairs with each pair participating in a facilitated 
session with our external provider, Walk the Talk, to provide 
their own input on Sage culture and the development of 
the core values and behaviours. The final result set out on 
page 34 was shared with the Board and was approved.

The Board monitored culture across a number of its 
meetings. This spanned reviews of executive team 
development, updates on ‘Look.Evaluate.Assist.Deliver’ 
(L.E.A.D.), our new performance review programme, and the 
culture KPI reviews. 

The CEO instigated and regularly reported on a rigorous  
self-development programme devised to build the individual 
and collective capability of our 40 most senior leaders to 
support the refined culture. The programme sought to do 
this by: 

 – developing people to meet both their career goals and the 

organisation’s goals;

 – holding themselves and others accountable to 

meet commitments;

 – building strong-identity teams that apply their diverse 
skills and perspectives to achieve common goals; and

 – seeing ahead to future possibilities and translating them 

into breakthrough strategies.

A further key activity in demonstrating commitment to 
colleagues was to show that Sage had taken their feedback 
into account. Sage undertook significant investment in 
advancing this agenda including the deployment of a new 
and best-in-class employee engagement pulse survey 
platform, the delivery of L.E.A.D., and the continued focus on 
Leading@Sage and Growing@Sage development modules. 

The Board met with many colleagues throughout the year 
during engagement days and in participating in a Sage 
Foundation day. Group-wide engagement was stepped up, 
including The Big Conversation, a discussion on culture 
which helped to clarify our current culture and the future 
culture needed to deliver on our strategy. The Board also 
continued to identify the critical KPIs for desired behavioural 
change and to enable monitoring over the next two to 
three years.

The Board reviews the activities of the Sage Foundation and 
supports colleagues’ participation in them. Directors also 
personally attend certain events.

Our latest colleague culture pulse check undertaken in 
FY19 Q3 received nearly 14,000 comments, with a response 
rate of 84% of the Sage colleague population. The survey 
showed an increase in employee NPS of 22 points since 
Q4 FY18, as well as increasing levels of positivity in Sage’s 
major sites. Further information is provided in our People 
section on page 32.

81

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCECORPORATE GOVERNANCE REPORT continued

Engagement with shareholders 

Engagement with stakeholders 

Communication with our shareholders is extremely important 
for the Board. By maintaining dialogue with our shareholders, 
we aim to ensure that their views are heard and that our 
objectives are understood. In addition to publishing quarterly 
trading updates, Executive Directors meet analysts invited 
to attend presentations following the announcement of 
Sage’s interim and final results. They also participate in 
subsequent ‘roadshows’ presented in various of Sage’s 
locations in order to meet our largest shareholders. With the 
introduction of a new remuneration policy for approval at 
the AGM in FY19, the Remuneration Committee Chairman 
undertook engagement with shareholders regarding its new 
terms. Please see page 83 for further information on how the 
Board engages with shareholders.

Annual General Meeting

The AGM provides us with a valuable opportunity to engage 
with our shareholders. In 2019, all members of the Board 
attended the AGM to discuss the proposals and answer 
questions where necessary. Senior executives also attended.

All resolutions at the 2019 AGM were voted on a poll. This 
follows best practice and allows the Company to count all 
votes, including the votes of all shareholders who are unable to 
attend the meeting but who appointed a proxy to vote in their 
stead. We received voting instructions from over 70% of shares 
and all proposals were passed by over 95%.

We are committed to effective engagement with all our 
stakeholders. The Board is mindful that Sage’s success 
depends on its ability to engage effectively, work together 
constructively, and to take stakeholder views into account. 

The Board undertook an assessment during the year to map 
the current engagement activities between the Board and its 
stakeholders, the ways the Directors meet their obligations 
under the 2018 Code and their new reporting obligations under 
the Companies Act 2006. 

The assessment demonstrated that the Board already engages 
with stakeholders by various means and addresses matters 
which concern them, both within the formal setting of the 
Boardroom through reports concerning stakeholders, and 
via the Non-executive Directors’ engagement plan. This plan 
comprises engagement with our stakeholders on ‘engagement 
days’, which generally precede Board meetings, and other 
specific engagements. 

Interaction with our colleagues has benefitted from the 
appointment of a Board Associate to bring the colleague 
voice into the Board room. The Board also considered 
proposed enhancements intended to ensure that the ‘voice’ 
and interests of Sage’s stakeholders are brought to the fore 
during Board discussions. These included:

 – weaving consideration of s.172(1) matters in Board papers 

including by encouraging authors to identify the interests of 
our key stakeholders in the topic under discussion;

 – clearly demonstrating how recommendations for decisions 
put forward to the Board have taken stakeholder interests 
and other matters referred to in s. 172(1) Companies Act 2006 
into account; 

 – adding success criteria for decisions which the Board 
is required to make and providing sufficient time for 
appropriate check points for review; and 

 – reports back from Committee Chairs regarding Committee 

decisions and strategic direction being formalised. 

82

Annual Report and Accounts 2019The Sage Group plc.The Board reviewed and re-confirmed the Company’s key stakeholder groups during the year. These are set out below along with 
details of the forms of engagement undertaken by the Board.

Our investors

Why they matter to us

They are our providers of capital without whom we could not grow and invest for future success.

What matters to them Our investors are concerned with a broad range of issues including, but not limited to, Sage’s financial and 

operational performance, strategic execution, investment plans and capital allocation.

Type of engagement

 – regular reports from the Investor Relations teams regarding their programme of engagement 
 – communications such as quarterly trading results, annual reports and notices of general meetings
 – Stock Exchange announcements and press releases
 – detailed information about Sage and matters of interest to investors at sage.com

How the 
Board engages

 – Board attendance at the AGM to answer questions in their areas of responsibility
 – feedback on investor meetings held by the Chairman and Directors
 – engagement with proxy advisors and the top 20 shareholders regarding the remuneration policy 
 – Executive Director meetings with investors in the UK, Canada and the US to discuss Sage’s strategy 

How they influenced the 
Board’s decision-making

Investors’ opinions were taken into account in the shaping of Sage’s strategy and operational performance, 
remuneration policy and capital structure.

Our colleagues

Why they matter to us 

They are a key resource, dedicated to creating, selling and supporting solutions that free our customers from 
administration so that their businesses can thrive. 

What matters to them Our colleagues are concerned with opportunities for personal development and career progression; a culture of 

inclusion and diversity; compensation and benefits; and the ability to make a difference within Sage.

Type of engagement

 – various activities and forums to foster participation in Group events, invite opinions, questions and ideas 
 – regular colleague opinion surveys to canvas views 
 – multimedia channels for sharing information and as a depository of in-house news items of interest 

How the 
Board engages

 – Sage TV broadcasts and presentations of strategy and quarterly performance updates by the CEO and CFO 
 – representation at Board meetings through the Board Associate and further engagement as part of the Board 

meetings programme

 – NEDs attending a ‘town hall’ for all colleagues to participate in a Q&A session in Atlanta
 – assessing results of ‘The Big Conversation’, an online three-day virtual conversation focusing on culture as 

reported on page 25

 – ‘talent lunches’ allowing Directors to meet promising individuals from the executive teams
 – keen focus on culture ‘pulse checks’ results and whistleblowing reports
 – Chief People Officer report on activities to enhance colleague engagement and senior leadership capability

How they influenced 
the Board’s decision-
making

A key initiative during the year was the creation of corporate values and behaviours and monitoring cultural change 
in the Boardroom. Further information is set out in our culture case study on page 81.

The Board sought the views of the Board Associate to understand the impact to our colleagues of the move from the 
premises at North Park, Newcastle. Further information is set out in our case study on page 85.

The Board continued to encourage leaders to search internally to fill open positions, proactively manage career 
development for high potential colleagues and enable them to drive their own career paths.

The Board also endorsed the simplification of processes and investment in systems; the provision of greater support 
and clarity on career and development opportunities for colleagues; and improvements made to Sage’s reward and 
recognition arrangements. 

Our customers

Why they matter to us

They are the small and medium-sized businesses which are the growth engine of the economy, and the professionals 
who rely on us to help them deliver a great service to their clients, whatever their size.

What matters to them Our customers are concerned with having products that keep their business compliant, improve their efficiency through 
the use of time-saving software, provide greater visibility into their business and actionable insights from their data, while 
being assured of great customer service and that the software can adapt with their business needs over time.

Type of engagement

 – Board sessions focused on customers’ needs and the issues they face and regular reports on performance 
 – direct engagement with customers as part of the Board engagement programme

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Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
 
CORPORATE GOVERNANCE REPORT continued

Our customers continued 

How the 
Board engages

 – reviews strategy and monitors performance during the year with the aim of meeting customers’ needs 

more effectively

 – receives regular competitor updates to understand Sage’s competitive performance and its strengths and 

weaknesses as regards meeting customer needs

 – benchmarks Sage’s performance in relation to customers using research including net promoter scores 
 – participates in sessions listening to customer service and sales calls
 – attends graduate and apprentice focused events to gain insights into the roles of marketing, sales and product 

interns and receive their views relating to our customers 

The Board has sought to ensure that the customer’s viewpoint is taken into account as part of its decision-making 
process. Please refer to page 78 for further information.

How they influenced 
the Board’s decision-
making

Our partners

Why they matter  
to us: 

They are an extension of Sage, representing our brand in the market, allowing us to scale our business. They bring our 
solutions to life, serving our customers locally and creating an ecosystem of complementary solutions and services.

What matters  
to them 

Type of  
engagement

How the  
Board engages

Our partners harness Sage’s innovative technology to deliver customer success through creation of unique joint 
value propositions. They share insights into what our current and future customers want, ultimately impacting 
product strategy and roadmaps and accelerating business growth through Sage supported sales and marketing 
programmes, as well as technical training.

 – Partner Code of Conduct defining expectations of responsible business and behaviour, underlining Sage’s 

strategic focus on customer needs

 – Board reports, including updates on performance and key partner issues
 – direct engagement on Board engagement days

 – Board updates regarding partner relationships, development and engagement
 – consideration of key strategic partnerships and technology 
 – understands our go-to-market approach with partners in relation to Sage Intacct in North America and Sage 

Intacct internationalisation in the UK and Australia

How they influenced  
the Board’s decision-
making

The Board routinely considered the interests of our Partners in their decision-making and to ensure that they are 
aligned with Sage’s practices, values and behaviours.

Our communities  

Why they matter  
to us

We demonstrate Sage’s culture and commitment to doing business the right way through the work of the Sage 
Foundation which combines charitable giving and supporting colleague engagement with non-profit organisations 
delivering change. 

What matters  
to them 

Type of  
engagement

How the  
Board engages

Freeing colleagues to volunteer in our communities, whether for favoured causes or in programmes sponsored 
by Sage focusing on helping to build a workforce fit for tomorrow by creating routes into education, work and 
entrepreneurships for marginalised young people, women and military veterans.

 – regular Board updates regarding the Sage Foundation’s activities and approval of charitable giving
 – direct involvement in Sage Foundation activities

 – endorses a culture of giving back time, skills and technology within the Sage ecosystem of colleagues, customers 

and partners 

 – ensures the Sage Foundation’s plans focus on what matters most to Sage’s colleagues and communities 
 – participation by the Board as a whole in a one-day Sage Foundation with Working Chance, helping female ex-

offenders to get back to work

 – further individual participation by Directors in Sage Foundation activities of their choice to share colleagues’ 

experience

How they influenced  
the Board’s decision-
making

The Board oversaw enhancements made to Sage’s software donation programme for FY19. These enhancements 
resulted in increases in product donations (23%) and licences (19%) received by non-profit organisations across 14 
countries over the prior year. It also supported the Sage Foundation’s activities, and received reports on these. See 
pages 38 to 41 for further information on the Sage Foundation.

84

Annual Report and Accounts 2019The Sage Group plc. 
Case study: Relocation from North Park

Background
The North Park property in Newcastle opened in 2003. 
Recently, the move to more agile ways of working and the  
need for greater collaboration have highlighted inadequacies 
in the use of the space. This, together with the age of the 
building, called for consideration of whether to undertake 
a substantial refurbishment project on North Park or adopt 
another approach.

Board deliberations
The Board considered three options for suitable premises in 
Newcastle including remaining at North Park, involvement in 
building a new property, or relocation to an alternative site. 

From the start of the process the Board was committed  
to retaining Sage’s presence in the North East and 
respecting the Company’s heritage. It is Sage’s largest 
employment base and the Board committed to investing 
£40m in the hub over the next three years, creating jobs  
with a view to growing the business and improving its 
customer experience. 

The primary requirement was to find the right space for 
our colleagues and to foster collaboration and a great 
environment for innovation. Newcastle as an operational 
location is extremely attractive because of the ability to 
attract resources and it has the potential to be a vital 
resource hub for future recruitment of individuals with 
key skills. 

quickly discounted. 

Sage considered all of the local business parks before 
presenting a proposal to the Board to move to a site located 
at Cobalt Business Park (Cobalt), which offers the space and 
the modern, high-end fit-out required in a new world-class 
technology hub. 

Our colleagues
The Board noted that, at the time of the review, there were 
c. 1,800 colleagues at North Park and that this number was 
expected to increase by late 2020. For numbers of this scale, 
sufficient space for colleagues would only be effectively 
provided by the Cobalt premises. 

In addition to the improvement in the office environment, 
the benefits to colleagues of moving to Cobalt included 
increased and environmentally-friendly travel options as well 
as parking facilities. The Board has also allocated funds from 
its overall investment to be spent on providing staff with 
training, as well as employing 150 apprentices and graduates.

The Board noted that Sage had undertaken a demographic 
study of the impact on our colleagues’ journeys to work 
at Cobalt and was beginning a period of consultation with 
them, designed to ease their transition to the new premises. 
A range of support packages were being considered to 
address impacts arising from the move to the new site, 
including support around transport, working processes, 
flexible working, and other incentives.

Our community
The news that Sage would retain a significant operational 
presence in Newcastle was welcomed by the community, 
particularly in view of its investment in the region, the 
Company’s goal to further the UK’s technology sector as a 
centre of excellence, and the consequent opportunities in 
terms of employment, innovation and increased skills. 

Sage’s move from North Park is not considered to greatly 
impact the local community given that it is a standalone 
building and particularly in view of the proximity of Cobalt. 
The future of North Park is yet to be determined, but 
use of the site will be influenced by planning regulation. 
Any potential development will be supported by a full 
environmental impact analysis which is a requirement of any 
application of this type.

Remaining at North Park was discounted due to the 
unattractive commercial proposition it presented. North 
Park has an inefficient design with 40% of space allocated 
to non-office use. In addition, its age and condition requires 
significant investment in the mechanical and electrical 
systems and other building components in order to continue 
to operate effectively. Investment in a new build was also 

Conclusion
In view of the benefits offered to our stakeholders and to  
the business commercially, the Board concluded that 
relocating to the Cobalt Business Park offered the 
Company the best option.

85

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCECORPORATE GOVERNANCE REPORT continued

NOMINATION 
COMMITTEE 
REPORT

Sir Donald Brydon
Chairman of the 
Nomination Committee

Dear shareholder

This has been a busy year for the Nomination Committee 
(“the Committee”) with the main focus on Board and Board 
Committee composition. Following a global search conducted 
by Egon Zehnder, and appropriate benchmarking, Steve Hare 
was promoted to CEO in November 2018 creating a vacancy for 
CFO. The Committee was fortunate that Jonathan Howell had 
announced he was leaving Close Brothers Group plc and was 
therefore available to take up the role of CFO shortly thereafter. 
His knowledge of the business and of the Finance function  
from his successful tenure as Chair of the Audit and Risk 
Committee meant that a smooth and effective transition 
could be achieved at pace. Subsequently, the Committee 
working with the whole Board has reviewed the Company’s 
succession and talent management plans and been consulted 
on appointments to the Executive Committee. 

86

During the year, Neil Berkett stepped down as a Board 
Director and Chairman of the Audit and Risk Committee 
and Drummond Hall stepped down as the Chairman of the 
Remuneration Committee whilst retaining his role as the 
Senior Independent Director. This created the opportunity 
for the Nomination Committee to review the skills and shape 
of the Board. The Committee decided to increase the size of 
the Board to ensure that more SaaS experience was brought 
into its deliberations. It also sought finance, remuneration 
and governance skills. Consequently the Board appointed 
three new NEDs during the year. Dr John Bates is a visionary 
technologist with substantial native cloud technology 
experience and CEO of Eggplant; Jonathan Bewes is an 
accountant with a career in finance advisory work; and Annette 
Court is Chair of Admiral Group and is very familiar with 
technology disruption. Given their experience in chairing board 
committees, Jonathan Bewes and Annette Court succeeded 
the prior chairs of the Audit and Risk and Remuneration 
Committees respectively. The Lygon Group was used to find 
and assess suitable candidates.

The Committee will continue to monitor the composition and 
balance of the Board to ensure that broad expertise is available 
from the existing members and will recommend further 
appointments as and when appropriate to assure the  
long-term success of the Company. 

Looking forward, the Committee will focus on the Board’s and 
the Company’s succession planning and continue to oversee 
the development of talent from within Sage and diversity 
throughout the organisation.

Sir Donald Brydon
Chairman

Annual Report and Accounts 2019The Sage Group plc.Nomination Committee governance at a glance

The Committee reviews the leadership and succession needs of the Board and ensures appropriate procedures are in place for 
nominating, training and evaluating Directors. The purpose is also to review the composition, skills and experience of the Board.

Committee composition and meetings

  Activities and effectiveness review

The Committee is composed of 
independent Non-executive Directors 
(NEDs), Drummond Hall and Soni Jiandani, 
and is chaired by Sir Donald Brydon. 
Details of the skills and experience of the 
Committee members can be found in their 
biographies on pages 67 to 68.

During the year, there were two scheduled 
meetings and four additional meetings  
held at short notice to deal with specific 
matters. Details of individual attendance  
of meetings are set out below.

  During the year, the Committee 

recommended the appointment of 
three NEDs and two Executive Directors. 
Fuller details of the Committee’s activities 
are set out below.

The Committee’s performance was reviewed 
as part of the 2019 Board effectiveness 
review. Following consideration of 
the findings of the 2019 review of the 
Committee, the Directors were content 
that it was operating satisfactorily.

Succession planning*
Board and Committee  
composition*
Corporate governance 

14%

54%

32%

 * Includes time spent on considering the diversity 

of the Board.

Meeting attendance

Directors

Sir Donald Brydon
Drummond Hall
Soni Jiandani2
Company Secretary
Vicki Bradin

Independent
On appointment1
Senior Independent Director
Independent

Attendance/ 
scheduled meetings

Attendance/ 
additional meetings 

2/2
2/2
1/2

2/2

4/4
4/4
4/4

4/4

1.  As required by the Code, the Chairman was independent on appointment as Chairman of Sage.
2.  Soni Jiandani was unable to attend a scheduled meeting due to unforeseen circumstances.

Activities of the Committee

During the year, the Committee focused on the matters summarised in the table below.

Key area of activity

Board and Board 
Committee 
composition

Matters considered
 – Leading the selection process to identify a successor 

Outcome
 – Recommended to the Board the appointment of 

to the CEO 

Steve Hare as CEO

 – Identified a successor to the CFO

 – The appointment of Jonathan Howell as CFO, as 

 – Reviewed the skills, experience, independence and 

knowledge on the Board and considered changes to 
bring increased SaaS and other knowledge areas to 
the Board 

discussed further on page 88

 – Recommended to the Board the appointments of 
Dr John Bates, Jonathan Bewes and Annette Court

Succession planning 
and talent

 – Succession planning for the Board and for the 

Executive Committee, having regard to diversity

 – Progress made in the development of a diverse senior 

 – The Board as a whole discussed regular updates 
from the Chief People Officer on progress made 
across Sage 

management succession pipeline

 – Consulted on Executive Committee appointments

 – Reviewed and approved talent strategy, 

development priorities and the programmes 
underpinning them

 – Conducted a post year-end talent review of senior 
executives across the Executive Committee and 
Executive team level

Diversity and 
inclusion

Corporate 
governance

 – Reviewing Sage’s progress towards continuing to 

 – Received updates on the work done to understand 

build a diverse and inclusive workforce and to further 
develop a diverse and gender-balanced workplace 

gender diversity in Sage

 – Mapping 2018 Code principles to ensure the 

 – Early adoption of key principles of the 2018 Code 

Committee will be fully compliant with its provisions in 
the next financial year

 – Considered the outcome of the annual evaluation 

relevant to the Committee

 – Approved revised terms of reference for 
consideration and adoption by the Board

of Directors

 – Reviewed the Committee’s terms of reference  

to ensure they were fit for purpose and addressed legal 
and regulatory developments since the last review

87

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
   
 
 
 
 
CORPORATE GOVERNANCE REPORT continued

Appointments 

The Committee considers Board and Board Committee 
composition at each meeting. This includes the consideration 
of new appointments, both in respect of planned succession 
and as a result of the ongoing review of skills.

The selection and appointment procedure commences with 
the agreement of a role profile and selection of an executive 
search firm to help identify potential candidates for the role. 
During 2019, The Lygon Group was instructed to assist with the 
search for new NEDs with the skills and experience identified as 
necessary to assist Sage in its strategy to achieve its vision of 
becoming a great SaaS company. The Lygon Group has signed 
up to the Voluntary Code of Conduct and does not have any 
other connection to Sage or with any individual Directors, other 
than to provide recruitment services. Open advertising for Board 
positions was not used this year.

When considering appointments to the Board, the Committee 
evaluates the skills, experience and knowledge required 
with due regard for the benefit of diversity. Any candidates 
who are shortlisted are interviewed by the Chairman and 
other Directors. The Board is updated on the progress of the 
selection process and receives recommendations from the 
Committee for appointment.

Appointment of Non-executive Directors
The procedure outlined above was initiated for the appointments 
of the NEDs. A number of potential candidates were identified 
and Dr John Bates, Annette Court and Jonathan Bewes were 
selected as preferred candidates. 

The Committee first satisfied itself that Jonathan, Annette and 
John met requirements for independence purposes and then 
considered their skills and experience. It noted that Jonathan 
has considerable financial experience and had acted as an 
audit committee chair for Next plc, Annette has the requisite 
experience of serving as a remuneration committee chair  
for Admiral Group plc and John brought considerable 
experience in the field of technology innovation to the Board.  
The Committee concluded that they were appropriate 
candidates for the roles of NEDs on Sage’s Board and chairs 
of its Audit and Risk and Remuneration Committees and 
recommended them for appointment by the Board. They were 
subsequently appointed with effect from 1 April 2019 (in the case 
of Annette and Jonathan) and 31 May 2019 (in the case of John).

Appointment of the Chief Financial Officer
Following Steve Hare’s appointment as CEO on 2 November 
2018, the Board acknowledged the need to find a new CFO in 
order to support Steve in his role as soon as possible. 

It became immediately obvious that Jonathan Howell 
was exceptionally qualified to take over the role given his 
knowledge, skills and experience which include: 

 – his significant financial, accounting and operational 

experience as a public company chief financial officer, 
having most recently been Group Finance Director of Close 
Brothers Group plc for ten years, and prior to this, chief 
financial officer of the London Stock Exchange Group plc; 

 – an excellent understanding of the business and the Finance 

function, having joined the Board as a NED in May 2013 
and as Chairman of the Audit and Risk Committee since 
November 2013; and 

88

 – good working relationships with the CEO and the wider 

executive team. 

Jonathan consented to taking up the role and the Board 
agreed his appointment would take effect from 10 December 
2018. It was further agreed that he would step down 
immediately as Chairman of the Audit and Risk Committee, 
on 3 December 2018, to ensure the independence of the 
Committee is maintained. It was also agreed that he should 
cease to be a NED on commencement of his executive role.

Succession

The Board considers the length of service of the members 
of the Board as a whole and the need for it to refresh its 
membership progressively over time. Board succession 
planning remains a priority for the Committee in FY20 to 
ensure appropriate plans are in place for key Board positions.

Internal talent development and the ability to attract, retain 
and develop skilled, high potential individuals within Sage 
is an area that the Committee focuses on. The Committee 
recognises the importance of this and the benefits to Sage 
by developing a pipeline of internal talent as it continues to 
work with the executive to develop internal talent during the 
year. This approach was demonstrated most clearly by the 
appointment of several internal promotions to the Executive 
Committee during FY19. This will continue to be an area of 
focus during FY20 and beyond. 

Diversity

A diverse workforce brings a broader range of perspectives, 
and drives innovation which will support us in better 
understanding our customers and in creating innovative 
products and providing services which customers need. 
The Board and the executive play a key role in setting the tone 
on diversity and inclusion, and the Nomination Committee 
applies the principles of Sage’s Diversity & Inclusion Policy 
when considering these appointments. Specifically, the policy 
states that we are committed to:

 – ensuring that the wording and images used in adverts and 

job descriptions reflect and appeal to all sections of society, 
and are relevant and non-discriminatory;

 – short-listing only those whose skills, qualifications and 
experience closely match the job requirements; and

 – asking fair, objective and consistent questions during the 
selection process. We use selection criteria that do not 
discriminate in any direct or indirect way for all of our roles.

During FY19, the Committee has made two Executive and three 
NED appointments to the Board. Their inclusion on the Board 
further diversifies and strengthens the Board’s overall skills 
and experience. 

The Board and the Committee remain mindful of the targets 
set by the Hampton Alexander Review and the Parker Review 
respectively for FTSE 100 companies to have a minimum of 33% 
female representation on their boards, executive committees 
and reports to executive committee members by 2020 and at 
least one ‘person of colour’ on their board by 2021. At the time 
of publishing this report, female representation on the Board is 
30%. Further information on gender diversity, including in our 
broader executive team, may be found on pages 33 to 34.

Annual Report and Accounts 2019The Sage Group plc.AUDIT AND RISK 
COMMITTEE 
REPORT

Dear shareholder

I am pleased to present the annual report of the Audit and 
Risk Committee (“the Committee”) for 2019. This report 
explains the Committee’s responsibilities and shows how it 
has delivered on these, whilst also considering and responding 
to how the business has evolved during the year. In particular, 
the Committee has continued to challenge and consider the 
suitability, assessment of and response to the principal risks.

2019 was a transitional year for the Committee, with the 
Chairmanship passing from Jonathan Howell upon the 
announcement of his appointment as the Group’s Chief 
Financial Officer, to Neil Berkett, in an interim capacity, then 
onto myself. I would like to acknowledge and thank Jonathan 
and Neil for their leadership which enabled the Board to retain 
a strong focus on the Group’s risks and controls throughout 
the year. 

Jonathan Bewes
Chairman of the Audit and Risk Committee

Jonathan Bewes
Chairman of the Audit and 
Risk Committee

We remain firmly focused 
on ensuring that Sage’s risk 
management procedures and 
internal controls remain robust  
and respond effectively to the 
emerging opportunities and 
challenges within the Group’s 
revised operating model

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Annual Report and Accounts 2019The Sage Group plc.GOVERNANCECORPORATE GOVERNANCE REPORT continued

Committee composition and meetings

  Activities and evaluation

  Allocation of time

The Committee is composed solely of 
independent Non-executive Directors. 
The current members are Drummond 
Hall and Annette Court, with Committee 
Chairman Jonathan Bewes. Details of the 
skills and experience of the Committee 
members can be found in their biographies 
on pages 67 to 68.

During the year, there were four scheduled 
meetings. Details of individual attendance 
of meetings are set out below. 

  During the year, the Committee oversaw 

the Group’s financial reporting, risk 
management and internal control 
procedures and the work of its internal 
and external auditors. Fuller details of the 
Committee’s activities are set out on pages 
90 to 95.

The Committee’s performance was reviewed  
as part of the 2019 Board evaluation 
(see page 76). Following consideration 
of the findings of the 2019 review of the 
Committee, the Directors were satisfied 
that it was operating effectively.

11%

7%

18%

38%

10%

18%

Financial reporting
Risk management and Internal control
Internal Audit
External audit
Incident management and whistleblowing
Other matters

In addition, the Board considers that the Committee has the 
necessary competence and broad experience relevant to 
the sector in which Sage operates as required by the Code. 
Annette Court and Drummond Hall are both former Chief 
Executive Officers with extensive experience of leading 
complex, customer-focused businesses. 

The membership of the Audit and Risk Committee changed 
during the year when Jonathan Howell stepped down as 
Chairman of the Audit and Risk Committee on acceptance 
of his executive role as CFO on 3 December 2018. The Board 
immediately initiated a process to appoint a successor which 
led to the appointment of Jonathan Bewes, who joined the 
Board and became Chairman of the Audit and Risk Committee 
with effect from 1 April 2019. In the intervening period, 
Neil Berkett, who was an existing member of the Audit and Risk 
Committee, assumed the role of Chairman of the Committee. 
Annette Court also joined the Board and the Committee on 
1 April 2019. Neil Berkett who had served as an independent 
NED of Sage since 2013 stood down on that date. Drummond 
Hall continued to serve as a member of the Committee 
throughout the year. 

Activities during the year
The Committee had four scheduled meetings over the course 
of the year in line with its terms of reference. Attendance at the 
Audit and Risk Committee during the year to 30 September 
2019 is shown in the table on page 91. The Chairman of the 
Board was present at all four of the scheduled meetings. 
Steve Hare in his capacity as either the Chief Operating Officer 
or later Chief Executive Officer, Jonathan Howell in his capacity 
as either the Chair of the Committee (one meeting) and later as 
the Chief Financial Officer (three meetings), the Vice President 
(”VP”) Risk and Assurance and the General Counsel & Company 
Secretary were present at all four meetings. The Executive Vice 
President (‘’EVP’’) Finance Control and Operations was present 
at three of the four meetings.

Key activities during the year have included assessing the 
ongoing effectiveness of internal controls, monitoring the 
business’s application of IFRS 15 and IFRS 9, and reviewing 
compliance with anti-bribery and corruption and sanctions 
legislation. In addition, the Committee has monitored 
progress on the implementation of IFRS 16 as well as the 
appropriateness of the Group’s going concern, viability 
assessment, financial reporting and accounting judgements.

The Committee operated during the year in accordance with 
the principles of the Financial Reporting Council’s (“FRC”) 
UK Corporate Governance Code 2016 (“the Code”) and the 
associated recommendations set out in the FRC’s Guidance 
on Audit Committees, as revised in 2016. The Committee 
also considered the extent to which it already applied the 
requirements of the UK Corporate Governance Code 2018 as 
they affect audit committees, terms of reference and operating 
procedures, and took action to enhance existing risk reporting 
to reflect these new requirements. The Committee has applied 
the UK Corporate Governance Code 2018 since 1 October 2019.

Role of the Committee
The Committee is an essential part of Sage’s overall 
governance framework. The Board has delegated to the 
Committee the responsibility for overseeing the Group’s 
financial reporting, risk management and internal control 
procedures, and the work of Sage Assurance and the external 
auditor. These responsibilities are defined in the Committee’s 
terms of reference, which were reviewed and approved by the 
Board and the Committee in September 2019.

Composition 
The Code requires that at least one member of the Committee 
has recent and relevant financial experience. The Disclosure 
Guidance and Transparency Rules (DTRs) require that at 
least one member has competence in accounting and or 
auditing. The Board is satisfied that the Chairman meets 
these requirements, being a qualified chartered accountant 
and a serving Audit Committee Chairman following 25 years 
in financial services as a corporate finance advisor in the 
investment banking sector. 

90

Annual Report and Accounts 2019The Sage Group plc.   
Directors
Neil Berkett1
Jonathan Bewes1
Annette Court1,2
Drummond Hall
Jonathan Howell1
Company Secretary
Vicki Bradin

Independent

Independent Non-executive Director
Independent Non-executive Director
Independent Non-executive Director
Senior Independent Director
Independent Non-executive Director

Attendance/ 
scheduled meetings

% attendance

Attendance/ 
additional meetings

2/2
2/2
1/2
4/4
1/1

4/4

100%
100%
50%
100%
100%

100%

n/a
n/a
n/a
n/a
n/a

n/a

1.  Jonathan Howell stepped down from the Committee on 3 December 2018 prior to the commencement of his executive role. Neil Berkett retired from the 

Board on 1 April 2019. Annette Court and Jonathan Bewes joined the Committee with effect from 1 April 2019. 

2.  Annette Court was unable to attend the May meeting of the Committee due to travel issues arranged prior to appointment to the Board.

Financial reporting, including significant reporting 
and accounting matters
The agenda for every Committee meeting includes a formal 
finance update from the EVP Finance Control and Operations. 
This informs the Committee about developments in the 
Group’s reporting and accounting environment. During the 
year, the Committee considered how these developments 
were addressed in preparing the Group’s financial statements. 
The Committee assessed the overall quality of financial 
reporting through review and discussion of the significant 
accounting matters and the interim and annual financial 
statements. The Committee’s review included assessing 
the appropriateness of the Group’s accounting policies and 
practices, confirming their compliance with financial reporting 
standards and relevant statutory requirements, and reviewing 
the adequacy of disclosures in the financial statements.

In performing its review of the Group’s financial reporting, 
the Committee considered the work, judgements and 
conclusions of management and the Group finance team. 
The Committee also received reports from the external auditor 
setting out its view on the accounting treatments included 
in the financial statements, based on its review of the interim 
financial statements and its audit of the annual financial 
statements. The Committee’s review included assessing 
the appropriateness of the Group’s accounting policies and 
practices, confirming their compliance with financial reporting 
standards and relevant statutory requirements, and reviewing 
the adequacy of disclosures in the financial statements.

The Chairman of the Committee reported to the Board on key 
matters arising after each of these meetings. At each meeting, 
the Committee met with the external auditor, and at certain 
meetings the VP Risk and Assurance, without management 
being present. 

Outside these formal meetings, the Chairman met regularly 
with the Chief Financial Officer, the external auditor, the VP 
Risk and Assurance, the EVP Finance Control and Operations 
and the General Counsel & Company Secretary. 

At each meeting, the Committee received and considered:

 – scheduled finance updates on financial reporting, including 

significant reporting and accounting matters;

 – scheduled risk updates, including risk dashboards outlining 
both principal and any escalated or emerging local risks. 
The Committee also received summary reports and 
supplementary briefings from Sage Risk and management 
on selected principal risks and other ‘in-focus’ reviews;

 – summary reports of escalated incidents and instances of 

whistleblowing, together with status of investigations and, 
where appropriate, management actions to remediate 
issues identified;

 – progress against the plan and results of Internal Audit 
activities, including Sage Assurance and management 
reports on internal control, including financial, compliance 
and operational matters, and the implementation of 
management actions to remediate issues identified and 
make improvements to internal controls; and

 – updates on delivery of the external audit plan and reports 

from the external auditor on the Group’s financial reporting 
and observations made on the internal financial control 
environment in the course of their work.

During the year the Committee also received updates on 
the legal and regulatory frameworks relevant to its areas of 
responsibility, including the GDPR, the UK Bribery Act 2010 and 
sanctions legislation.

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CORPORATE GOVERNANCE REPORT continued

Significant reporting and accounting matters
The Committee considered a number of significant accounting 
and financial judgements and estimates in relation to the 
Group’s financial statements, which were addressed as 
described below.

Revenue recognition
The Group has a detailed policy on revenue recognition for 
each category of revenue. This includes the application of 
rules relating to the various ways in which the Group sells its 
products around the world and recognition policies for critical 
estimates and judgements including (i) sales to partners versus 
end users; and (ii) deferral of revenue for on-premise software 
subscription offerings.

As reported last year, during FY18 the Committee oversaw  
the in-depth review of revenue recognition policies carried 
out by management as part of the IFRS 15 impact assessment 
and implementation project. The conclusions from this 
work and the resultant adjustments recorded on IFRS 15 
adoption, at 1 October 2018, were revisited by the Committee 
with both management and the external auditor as part of 
its review of the interim financial statements, including the 
transition disclosures. 

The Committee has continued to monitor the application 
of the Group’s revenue accounting policy in FY19, receiving 
reports on the work performed to confirm adherence to the 
updated Group policy. Specifically, the Committee sought to 
understand the impact of IFRS 15 on the Group’s processes 
and systems for revenue accounting and obtained updates 
from management throughout the year on the progress made 
in implementing globally a suite of IFRS 15 related financial 
controls. The Committee obtained reports from, and discussed 
with, the external auditor the nature, extent and findings of its 
procedures over revenue recognition in the year.

The revenue recognition accounting policy is set out in note 3.1 
to the financial statements and is referenced in the Group’s 
significant accounting judgements.

Goodwill impairment testing
Given the Group’s goodwill balance of £2,098 million and the 
continuing evolution of Sage’s business model, the annual 
assessment of the recoverability of goodwill is a significant 
area of focus for the Committee. The Committee reviewed and 
considered the methodology applied, and the key inputs to 
the impairment model including forecast cash flows, forecast 
timeframe, discount rates and long-term growth rates to 
determine the recoverable amounts on a value in use basis. 
Specifically, in respect of the North America Intacct CGU, the 
Committee enquired as to the drivers of the discount rate to 
understand the difference between management and the 
external auditor determined discount rates, whilst noting that 
this did not impact the conclusion on the recoverability of 
the goodwill.

Key to the Committee’s challenge and evaluation of the 
recoverability of the goodwill for each CGU was the impact 
on headroom of downside sensitivity analyses performed 
separately by both management and the external auditor. 

This enabled the Committee to evaluate if there are any 
reasonably possible changes in assumptions that would result 
in a material impairment and therefore require sensitivity 
disclosure in the financial statements. 

The Committee agreed with management’s conclusion 
that a sensitivity disclosure continues to be required for the 
Intacct CGU in relation to a reasonably possible change in a 
combination of revenue growth and discount rate, and that an 
additional sensitivity disclosure is required in respect of the 
Asia CGU in the current year. 

Office relocation
As described on page 85 and note 3.2 the Group announced 
the move from its UK headquarter location at North Park to a 
new site at Cobalt Business Park (‘Cobalt’), both in Newcastle. 
This decision gave rise to a number of accounting judgements 
to be reflected in the FY19 and FY20 financial statements in 
relation to the carrying value of North Park, the accounting 
treatment for leasehold improvement at Cobalt and other 
associated costs incurred during the period up to completion 
of the move anticipated to be in September 2020. The 
Committee challenged each of the judgements and considered 
potential alternative accounting treatments and the views of 
the external auditor in reaching its own conclusion that the 
approach adopted by management was appropriate.

New IFRS standards
In addition to IFRS 15 “Revenue from Contracts with 
Customers”, IFRS 9 “Financial Instruments” has been adopted 
by the Group for the first time in the current financial year. 

IFRS 9 has had only a limited impact on the Group’s 
recognition of impairment provisions for trade receivables 
and the Committee reviewed and discussed the transition 
adjustments at 1 April 2019 as part of its consideration of the 
interim financial statements.

IFRS 16 “Leases” will be adopted by the Group in the financial 
year ending in 2020 and the Committee received updates 
on the progress of management’s assessment of the 
expected impact of adoption for the purposes of disclosure 
in FY19. IFRS 16 will change the way the Group accounts for 
those leases where it is the lessee, and primarily relates to 
property contracts. Specific judgements considered by the 
Committee included the transition method to be followed and 
the determination of the incremental borrowing rate to be 
applied in calculating lease liabilities and right of use assets. 
The Committee was satisfied with the approach taken by 
management and with the results of the impact assessment 
and will continue to monitor the implementation process over 
the coming year.

The Committee considered management’s financial 
statement disclosure of the effects of the new standards and 
its compliance with accounting standards and related best 
practice guidance. The Committee was satisfied that the 
approach taken by management is appropriate and that the 
disclosures show the impact that IFRS 15 and IFRS 9 have had 
in their first year of application, and the expected impact of 
IFRS 16 in 2020. These disclosures are contained in note 1 to 
the financial statements.

92

Annual Report and Accounts 2019The Sage Group plc.Taxation
The Committee evaluated updates from management in 
respect of uncertain tax positions, related provisions and the 
deferred tax position. These reports included consideration 
of the impact on the Group of the significant reforms of 
taxation in the US which became effective from 1 January 
2018 and which required further assessment in the current 
year, as well as developments with regards to the European 
Commission’s State Aid ruling. The Committee was satisfied 
that management’s approach to accounting for taxation 
was appropriate and took account of developments during 
the year. The Committee considered the conclusions of the 
external auditor and noted its use of tax specialist for certain 
key matters.

Fair, balanced and understandable
Each year, the Committee advises the Board on whether the 
Annual Report and Accounts taken as a whole is fair, balanced 
and understandable and provides the information necessary 
for shareholders to assess Sage’s position and performance, 
business model and strategy. In reaching its conclusion, 
the Committee considered the results of management’s 
assessment of going concern, reviewed the Annual Report and 
Accounts document as a whole, and assessed the results of 
processes undertaken by management to provide assurance 
that the Group’s financial statements were fairly presented. 
These processes included an analysis of how the key events 
in the year had been described and presented in the Annual 
Report and Accounts, how alternative performance measures 
(APMs) had been defined and presented, and the outcome of 
representations received from country management teams on 
the application of a range of financial controls. The Committee 
also considered the perspective of the external auditor.

Viability statement and going concern
The Committee reviewed management’s process for assessing 
the Group’s longer-term viability in order to allow the Directors 
to make the Group’s viability statement. The Committee 
considered and challenged the determination of the period over 
which viability should be assessed, and which of the Group’s 
principal risks should be reflected in the modelling of sensitivity 
analysis for liquidity and solvency. It reviewed the results of 
management’s scenario modelling and the reverse stress 
testing of these models. The Committee’s principal review 
was conducted at the September Committee meeting with all 
comments and recommendations addressed by management 
in advance of Committee approval of the viability statement. 

At the November 2019 meeting the Committee reviewed 
management’s going concern assessment and approved the 
continued application of the going concern basis.

The Group’s going concern and viability statements can be 
found on page 124 and 64 to 65, respectively.

Risk management and internal controls
The Committee assists the Board in its monitoring of the 
Company’s internal control and risk management systems, 
and in its review of their effectiveness. This monitoring 
includes oversight of all material controls, including financial, 
operational, regulatory and compliance controls, and assessing 
whether the control systems are fit for purpose and whether 
any corrective action is necessary.

During the year, the Committee:

 – reviewed the principal risks, their evolution during the 

year, and the associated risk appetites and metrics in light 
of business changes and performance, challenging and 
confirming their alignment to the achievement of Sage’s 
strategic objectives. At each meeting, the Committee 
considered the ongoing overall assessment of each risk, 
their associated metrics and management actions and 
mitigations in place and planned. This review was supported 
through consideration of risk dashboards outlining both 
principal risks and any escalated or emerging local risks;

 – received updates from meetings of the Global Risk 

Committee, including scrutinising its performance in 
managing risk, and the suitability of its composition; 
undertook detailed in-focus reviews on selected relevant 
and current issues (see in-focus reviews section);

 – reviewed and considered an assessment of the effectiveness 
of risk management more broadly, and reviewed summary 
reports from Sage Business Integrity on Group adherence 
to policies, including Conflicts of Interest, Anti-Money 
Laundering and Delegation of Authority;

 – received reports from Sage Assurance and management 
on internal control and monitored the implementation of 
management actions to remediate issues identified and 
make improvements. The Committee also satisfied itself 
that management’s response to any financial reporting or 
internal financial control issues identified by the external 
auditor was appropriate;

 – reviewed at each Committee meeting escalated incidents 

and instances of whistleblowing and management actions to 
remediate any issues identified (see Incident management, 
fraud and whistleblowing section); and

 – considered individual incidents and associated actions to 
assess whether they demonstrated a significant failing or 
weaknesses in internal controls.

In-focus reviews
The Committee uses in-depth reviews to consider relevant, 
current and important issues. During the year the Committee: 

 – undertook a review of the Group’s approach to enhancing 

Sage’s compliance culture; 

 – received briefings and updates on Sage’s compliance 

with GDPR requirements, including post-implementation 
activities and monitoring; 

 – reviewed papers on Sage’s obligations relating to conflicts of 
interest and Sage’s framework for approving and keeping a 
record of actual and potential conflicts of interest in order to 
ensure effective management of those conflicts;

 – reviewed papers on Sage’s Bribery Act compliance; and 

 – received briefings on the findings of Sage’s annual fraud 

risk assessment.

93

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCECORPORATE GOVERNANCE REPORT continued

Incident management, fraud and whistleblowing
The Committee considered the suitability and alignment 
of the Incident, Emergency and Crisis Management and 
Whistleblowing policies and confirmed the effectiveness of 
these policies in facilitating appropriate disclosure to senior 
executive management and the Committee. 

At each meeting, the Committee received a summary report  
of any escalated incidents and instances of whistleblowing  
and, together with management, considered whether there  
were any thematic issues and identified remediating actions.  
As part of this reporting process, the Committee was notified  
of all whistleblowing matters raised, including any relating  
to financial reporting, the integrity of financial management  
or that included any allegations relating to fraud, bribery  
or corruption. The Committee was also notified of all  
non-whistleblowing incidents exceeding an agreed 
materiality threshold.

Internal Audit
Internal Audit is delivered by the Sage Assurance function. 
The Internal Audit Charter outlines the objectives, authority, 
scope and responsibilities of Sage Assurance. The Charter, 
performance against it, and the effectiveness of Sage 
Assurance, is reviewed by the Committee on an annual basis. 
The review of the Charter was undertaken at the Committee’s 
February meeting. The Committee also considers and 
evaluates the level of Sage Assurance resource and its quality, 
experience and expertise, supplemented as appropriate by 
third-party support and subject matter expertise, to ensure it is 
appropriate to provide the required level of assurance over the 
principal risks, processes and controls throughout the Group.

The Committee reviewed and approved the nature and scope 
of the work of Sage Assurance, and the Sage Assurance 
plan was approved by the Committee at the beginning of the 
financial year, along with any subsequent quarterly updates.

Progress against the plan and the results of Sage Assurance’s 
activities, including the quality and timeliness of management 
responses, is monitored at each meeting, with the more 
significant issues identified within Sage Assurance reports 
considered by the Committee. 

During the year, an assessment of Internal Audit was carried 
out by the VP Risk and Assurance, based upon the criteria 
and methodology set out in the 2018 KPMG assessment 
which evaluated Internal Audit against IIA standards. This 
review considered progress against recommended areas 
for improvement from this evaluation, along with continuing 
progress against the pillars of the Assurance Strategy. The 
assessment concluded that significant progress continued 
to be made and that Internal Audit remains effective and 
meets the needs of the Group. This report was presented to 
the Committee, its findings discussed, and the Committee 
endorsed this conclusion.

Following its review of the Company’s internal control systems, 
the Committee considered whether any matter required 
disclosure as a significant failing or weakness in internal 
control during the year. No such matters were identified. 

94

External auditor EY
Each year, the Committee makes a recommendation to 
the Board with regard to whether the external auditor 
should be re-appointed. In making its recommendation, the 
Committee considers the auditor’s effectiveness, including 
its independence, objectivity and scepticism. The Committee 
also reviews the application of, and compliance with, the 
Group’s Auditor Independence Policy, in particular with regard 
to any non-audit services provided by EY. The Committee also 
considers business relationships between the Group and EY, 
which primarily relate to EY’s procurement of Sage products 
and applications.

Further consideration is given to partner rotation and any 
other factors which may impact the Committee’s judgement 
regarding the external auditor. EY has now been Sage’s 
external auditor for five years since the formal tender process 
conducted in 2014. The lead partner with overall responsibility 
for the audit has been in the role for five years since FY15 and 
will rotate following completion of the FY19 audit. The new 
partner has been identified and approved by the Audit and 
Risk Committee.

The Committee confirms that Sage has complied with 
the requirements of the Statutory Audit Services for 
Large Companies Market Investigation (Mandatory Use 
of Competitive Tender Processes and Audit Committee 
Responsibilities) Order 2014, which relates to the frequency 
and governance of tenders for the appointment of the external 
auditor and the role of the audit committee. Under these 
requirements and the terms of the order Sage must undertake 
a formal tendering process at least every ten years.

Following the rotation of the lead auditor, the Committee 
considers a full tender for the Group’s external audit services, 
subject to its annual reviews, likely in the year ending October 
2024. This allows for any potential new audit firm to take up the 
role for the year ending October 2025. The Committee believes 
this approach is in the best interest of shareholders, as over 
this period the Group will benefit from an efficient and effective 
audit, whilst receiving fresh challenge from a new lead auditor.

Consistent with the previous year, the Committee received 
feedback from the businesses evaluating the performance of 
each assigned audit team. Management’s report to the Audit 
and Risk Committee included a summary of the findings of a 
survey of key Sage colleagues on the quality of the auditor’s 
delivery, communication and interaction with the various 
finance teams across the Group. Management concluded 
that the working relationship between finance functions and 
auditors across the Group was effective and the audit had 
been carried out in an independent, professional, organised 
and constructive manner. The Committee’s assessment of 
auditor effectiveness is provided at page 95.

The Committee holds private meetings with the external 
auditor after each Committee meeting to review key issues 
within their sphere of interest and responsibility and provide 
an opportunity for open dialogue and feedback from the 
external auditor without management being present. Also, the 
Chairman meets regularly with the external auditor outside 
the formal Committee meeting schedule to facilitate effective 
and timely communication. Further, the Committee received 
a report from EY evaluating its independence and a formal 
statement of EY’s independence as the external auditor.

Annual Report and Accounts 2019The Sage Group plc.Having considered all of the above, the Committee has 
recommended to the Board that a resolution to reappoint 
EY be proposed at the 2020 AGM and the Board has accepted 
and endorsed this recommendation. 

Oversight and assessment of the external auditor
To fulfil its responsibility for oversight of the external audit 
process, the Committee reviewed and agreed:

Non-audit services
The Committee is responsible for the development, 
implementation and monitoring of policies and procedures 
on the use of the external auditor for non-audit services, in 
accordance with professional and regulatory requirements. 
At Sage this is governed by the Auditor Independence Policy 
(the “Policy”). The Policy has been in place throughout the 
year. It specifies the role of the Committee in reviewing and 
approving non-audit services in order to ensure the ongoing 
independence of the external auditor. A summary of non-audit 
fees paid to the external auditor is provided to the Committee 
on a quarterly basis.

The Policy states that Sage will not use the external auditor 
for non-audit services, except in limited circumstances, and as 
permitted by the Ethical Standard, where non-audit services 
may be provided by the external auditor with pre-approval by 
the Committee unless clearly trivial. This is provided that the 
approval process set out in the Policy is adhered to and that 
potential threats to independence and objectivity have been 
assessed and safeguards applied to eliminate or reduce these 
threats to an appropriate level.

The Committee considered the application of the Policy with 
regard to non-audit services and confirms it was properly and 
consistently applied during the year. The Policy also requires 
that the ratio of audit fees to non-audit fees must be within 
Sage’s pre-determined ratio, and non-audit fees for the year 
must not exceed 70% of the average of the external audit fees 
billed over the previous three years. 

In 2019, the ratio of non-audit fees to audit fee was 8%, 
principally reflecting the fee paid for the half year interim 
review. A breakdown of total audit and non-audit fees charged 
by the external auditor for the year under review is shown in 
note 3.2 to the financial statements.

 – the terms, areas of responsibility, associated duties and 
scope of the audit as set out in the external auditor’s 
engagement letter;

 – the overall work plan and fee proposal;

 – the issues that arose during the course of the audit and their 

resolution;

 – key accounting and audit judgements;

 – the level of errors identified during the audit; and

 – control recommendations made by the external auditor.

The Committee monitored the effectiveness, objectivity 
and independence of the external auditor during the year. 
The Committee based its assessment of EY on its own 
observations and interactions with the external auditor, 
and consideration of a number of aspects of the auditor’s 
performance, including:

 – the experience and expertise demonstrated by the 

auditor in its direct communication with, and support to, 
the Committee;

 – the content, quality of insight and added value provided by 

the auditor’s reports;

 – the scope of the agreed external audit plan and the external 

auditor’s execution and fulfilment of the plan;

 – the robustness and perceptiveness of the auditor in its 
handling of key accounting and audit judgements; and

 – the interaction between management and the auditor. 

Evaluation of the performance of the Committee
The evaluation of the Audit and Risk Committee for 2018/19 
was completed as part of the 2019 Board evaluation process. 
An explanation of how this process was conducted, the 
conclusions arising from it and the action items identified is 
set out on page 76. The Committee has considered this in the 
context of the matters that are applicable to the Committee.

Jonathan Bewes
Chairman

95

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCEDIRECTORS’ REMUNERATION REPORT 

REMUNERATION 
COMMITTEE 

Objectives and responsibilities 

The Remuneration Committee’s main objective is to determine 
the framework, broad policy and levels of remuneration for the 
Group’s Chief Executive Officer, the Group’s Chief Financial 
Officer, the Group’s President, the Chairman of the Company 
and other executives as deemed appropriate, ensuring 
compliance with legal and regulatory requirements and striving 
to meet best practice guidance. 

This framework includes, but is not limited to, establishing 
stretching performance-related elements of reward and is 
intended to promote the long-term success of the Company. 
We achieve this through: 

–  Providing recommendations to the Board, within agreed terms 
of reference, on Sage’s framework of executive remuneration; 

–  Determining the contract terms, remuneration and other 
benets for each of the Executive Directors, including 
performance share awards, performance-related bonus 
schemes, pension rights and compensation payments and 
aligning such to the Company’s purpose, values and culture; 

–  Reviewing workforce remuneration and related policies 
across the Group and the alignment of incentives and 
rewards with culture, taking these into account when setting 
the remuneration policy for Executive Directors;  

–  Determining remuneration for senior executives below 

Annette Court 
Chairman of the Remuneration Committee 

Our remuneration policy rewards the 
achievement of clearly-defined goals 
at the heart of our business strategy 
and we consider it to be operating 
as intended. 

Dear shareholder 

It is my pleasure to present the Directors’ Remuneration Report 
for the year ended 30 September 2019.  

Board level;  

–  Approving share awards; and 

This report complies with the requirements of the Large and 
Medium-sized Companies and Groups (Accounts and Reports) 
Regulations 2008 as amended in 2013, the provisions of the 
2016 UK Corporate Governance Code (the Code) and the 
Listing Rules. 

The report is in two sections:  

–  A summary of the Directors’ remuneration policy (pages 103 

to 107). 

–  The Directors’ Annual Remuneration Report (pages 108 

to 123). This section sets out details of how the 2019 Policy 
was implemented for the year ended 30 September 2019  
and how we intend the policy to apply for the year ending 
30 September 2020. 

–  Ensuring the remuneration policy promotes long-term 

shareholdings by Executive Directors by ensuring share 
awards granted are released on a phased basis and subject 
to total vesting and holding period of five years or more. 

FY20 remuneration priorities 

To further enhance Executive Directors’ shareholding, we are 
introducing a post-employment shareholding guideline, 
requiring them to retain the number of shares worth 250% of 
salary or, if lower, their actual shareholding at leaving for one 
year post-cessation of employment as a Director, reducing to 
50% of this requirement for the second year. 

Salary increases for Executive Directors for 2020 range from 
0% to 1.9%, which is below the average salary increase in the 
wider workforce. 

There are no changes to incentive potentials or incentive plan 
measures. We have considered the Annualised Recurring 
Revenue growth measure and concluded that its integral role in 
the incentive plans remains appropriate and strategically 
aligned for FY20. 

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Annual Report and Accounts 2019The Sage Group plc. 
 
 
Our remuneration principles 

Our remuneration principles are designed to drive the behaviours and results required to support our short and longer-term 
business strategy as outlined in the Strategic Report. 

Attract and retain 
We offer competitive rates of pay and  
benets to attract and retain the best people  
in a competitive international market. 

Motivate and reward
Remuneration at Sage is designed to create a strong 
performance-oriented environment for the taking 
of appropriate risks and rewards achievement of our 
Company strategy and business objectives.

Attract a n d re t a i n

A

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i

g

n

m

e

n

t

w

it

h 

w

id

er Group

M

otiv

a

t
e a

Remuneration
principles

n

d

 r

e

w

a

r

d

n t  w ith shareholderrs

m e

n

A li g

Alignment with the wider Group 
Pay and employment conditions  
elsewhere in the Group are considered  
when determining executive base  
salary and bonus reviews. 

Alignment with shareholders
The interests of our senior management team are 
aligned with those of shareholders by having a 
significant proportion of remuneration 
performance-based and delivered through shares, 
together with a significant shareholding requirement.

Annual Report and Accounts 2019 

  The Sage Group plc 

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DIRECTORS’ REMUNERATION REPORT continued 

REMUNERATION  
AT A GLANCE 

Delivering our remuneration principles in FY20 

The table below summarises the remuneration arrangements for our current Executive Directors in FY20 in accordance with the 
2019 Policy approved by shareholders on 27 February 2019. 

  Element of policy 

  Purpose 

Implementation in FY20 

Base salary 

  Enables Sage to attract and retain Executive 
Directors of the calibre required to deliver the 
Group’s strategy. 
Salary increases are effective 1 January 2020. 

Pension 

  Provides a competitive post-retirement benefit, in a 
way that manages the overall cost to the Company. 

Steve Hare £785,000 (1.9% increase) 
Jonathan Howell £545,000 (1.9% increase) 
Blair Crump $700,000 (0% increase) 

Steve Hare 15% of base salary  
Jonathan Howell 10% of base salary 
Blair Crump up to 3.5% of base salary 

Benefits 

  Provide a competitive and cost-effective benefits 
package to Executive Directors to assist them in 
carrying out their duties effectively. 

Annual bonus 

  Rewards and incentivises the achievement of annual 
financial and strategic targets. 
A minimum of one-third deferral into shares for 
three years is compulsory, with the remainder 
delivered in cash. 

Standard benefits package plus costs of travel, accommodation 
and subsistence for the Executive Directors and their partners 
on Sage-related business. Sage covers the cost of Steve Hare’s 
travel and accommodation for days on which he attends to 
Sage matters in the London office. Sage tax equalises that 
portion of Blair Crump’s remuneration that is subject to UK tax 
for days on which he attends to Sage matters in the UK. 

Maximum 175% of base salary 
80% based on Annualised Recurring Revenue (ARR) growth 
(with underlying operating profit margin underpin) and 20% 
based on strategic goals. 

Performance 
Share Plan (PSP) 

  Supports achievement of our strategy by targeting 
performance under our key financial performance 
indicators. Vesting is after three years, and awards are 
subject on vesting to a holding period for two years 
before being released. 

Face value of 200% of base salary 
70% based on ARR growth (with ROCE underpin) and 30% 
based on relative Total Shareholder Return performance 

All-employee  
share plans 

  Provides an opportunity for Executive Directors to 
voluntarily invest in the Company. 

Eligible to participate up to the tax-efficient limit of £500 per 
month or US Dollar equivalent. 

Chairman and  
Non-executive  
Director fees 

Shareholding  
guideline 

  Provide an appropriate reward to attract and retain 
high-calibre individuals. 

See page 119 of this report for a list of Non-executive 
Director fees. 

  The shareholding guideline for Executive Directors 
is 250% of base salary and achievement of this is 
expected within a maximum of five years from the 
time the Executive Director became subject to 
the guideline. 
The post-employment shareholding guideline 
requires Executive Directors to retain shares 
following cessation of employment as a Director. 

Shareholding at 30 September 2019 (inclusive of deferred 
shares held, net of tax at the current estimated marginal tax 
withholding rate). 
Steve Hare 316% of base salary 
Jonathan Howell 102% of base salary 
Blair Crump 52% of base salary 
See page 120 for more information on the shareholding guideline. 

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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FY19 single figure for total remuneration summary: 

Director 

Executive Directors 

S Hare 
J Howell1 
B Crump2 

Non-executive Directors 

D Brydon 
J Bates3 
N Berkett4 
J Bewes5 
A Court6 

D Hall 
J Howell1 

S Jiandani 

C Keers 

Notes: 

2019 
Total 
£’000 

2018 (re-stated)
Total
£’0007 

2,515 

1,642 

1,702 

434 

20 

36 

39 

39 

82 

14 

60 

60 

1,207

–

616

407

–

60

–

–

87

77

60

60

1.  Jonathan Howell was Non-executive Director and Chair of the Audit and Risk Committee to 3 December 2018, then Non-executive Director (albeit no longer 

independent) until 10 December 2018, when he was appointed as Chief Financial Officer for the Group. 

2.  Blair Crump is based in the USA and is paid in US dollars. The single figure value for his remuneration is converted into GBP from US Dollars using the 

average exchange rate for the year, consistent with the basis of the presentation of financial performance in the financial statements. 

3.  Dr John Bates was appointed as a Non-executive Director on 31 May 2019. 
4.  Neil Berkett stepped down from his role as a Non-executive Director on 1 April 2019. 
5.  Jonathan Bewes was appointed as a Non-executive Director on 1 April 2019. 
6.  Annette Court was appointed as a Non-executive Director on 1 April 2019. 
7.  2018 values are re-stated. Full details are provided in the footnotes to the full single figure for total remuneration table on page 108 

Key remuneration outcomes for FY19 

2019 bonus: 92% to 96% of potential payable 

The remaining 20% is determined by assessments of individual 
Executive Directors’ performance against their goals. 
In summary: 

The 2019 bonus was aligned to our strategy of accelerating our 
move to a cloud business and 80% of bonus potential was 
based on Annualised Recurring Revenue (ARR) growth, with an 
underlying operating profit margin underpin. I am pleased to 
report that ARR in 2019 exceeded the level required to award 
the maximum amount for this element of the bonus and the 
Remuneration Committee determined that 80% would be 
payable, the underlying operating margin underpin was also 
met. The Remuneration Committee gave careful consideration 
as to whether the formulaic outturn of the ARR performance 
measure was appropriate in the context of Sage’s overall 
business performance and the “stakeholder experience” 
in FY19. Particular factors taken into account by the 
Committee included: 

–  Delivery of strong financial performance in FY19 against a 
range of metrics in addition to ARR, including renewal by 
value of 101%, subscription penetration of 55% and Sage 
Business Cloud penetration of 48%; 

–  An above-market return to shareholders during FY19; and 

–  Substantial increase in Group colleague engagement scores 

during FY19. 

–  For Steve Hare, 14% would be payable 

–  For Jonathan Howell, 16% would be payable 

–  For Blair Crump, 12% would be payable 

Further detail is set out on page 110. 

2017 Performance Share Plan (PSP): 14.8% of the total shares 
under award vesting 

–  PSP awards granted in December 2016 were based on 

recurring revenue growth and relative Total Shareholder 
Return (TSR) performance measured over the three-year 
period to 30 September 2019. Reflecting on shareholder 
experience over the period, the Remuneration Committee 
determined that 14.8% of the total number of shares under 
award will vest in December 2019. Further detail is set out on 
page 112. 

Annual Report and Accounts 2019 

  The Sage Group plc 

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DIRECTORS’ REMUNERATION REPORT continued 

Board changes in FY19 

Revised Corporate Governance Code 

During the past year, the Remuneration Committee has 
considered remuneration issues arising from Board changes 
as follows: 

–  The appointment of Steve Hare as Chief Executive Officer (CEO) 
with effect from 2 November 2018. Steve’s remuneration on 
appointment was disclosed in the Directors’ Remuneration 
report for 2018. 

–  Jonathan Howell was appointed as Chief Financial Officer 

(CFO) with effect from 10 December 2018. On appointment, 
his basic remuneration package comprised a basic annual 
salary of £535,000, a pension contribution of 10% of salary, 
plus bonus, long-term incentives and all other benefits in 
accordance with the 2019 Policy. The Remuneration 
Committee was satisfied that this was an appropriate 
package for a highly experienced CFO. 

–  Additionally, as communicated on appointment, Jonathan 
Howell was awarded a conditional award over 312,698 Sage 
shares on 11 December 2018 with a face value of £1,807,398 
(based on the Sage share price of £5.78 on 10 December 2018) 
to replace share awards that he forfeited as a result of joining 
Sage, but which would have been preserved had he retired 
from Close Brothers and not accepted an Executive Director 
position (the Replacement Award). This Replacement Award 
was structured so as to mirror the forfeited award to the 
extent that the original Close Brothers performance 
conditions, vesting schedule, holding periods and malus 
and clawback provisions applied. Full details relating to 
this award are on page 113. 

The 2018 Code comes into effect for Sage’s financial year 
starting 1 October 2019 and we will be compliant with the 
revised principles and provisions relating to remuneration. 
In particular: 

–  PSP awards granted to Executive Directors will be subject to 
a minimum release period of five years from grant. This policy 
was applied for the first time to the PSP awards granted in 
December 2017. 

–  Pension provision for any future Executive Director will be 

aligned with the majority of Sage’s workforce (currently this 
level is 10% of salary). This policy was applied for the first  
time to the appointment of Jonathan Howell as CFO in 
December 2018. 

–  Executive Directors will be required to build up and maintain 
a significant holding of Sage shares both whilst an Executive 
Director (250% of salary) and for a two-year period after 
stepping down from that position (the lesser of 250% of 
salary or the Executive Directors’ actual shareholding at 
leaving this position in the first year and reducing to 50% of 
this requirement in the second year). 

–  The Remuneration Committee has discretion to override 

formulaic outcomes of either the annual bonus or the PSP 
in appropriate circumstances. 

–  The Remuneration Committee will undertake in 2020 
a review of remuneration and related policies for the 
wider workforce.  

–  The Remuneration Committee’s terms of reference have 

been updated to comply with the 2018 Code. 

Additionally, I am pleased to present our CEO pay ratio 
on page 115. I believe that shareholders will benefit from 
early disclosure. 

The Remuneration Committee reviewed the implementation of 
the remuneration policy over 2019 and judged it to be operating 
as intended. 

I hope you find this report to be clear in understanding our 
remuneration practices and that you will be supportive of the 
resolutions relating to remuneration at the 2020 annual general 
meeting (AGM). As ever, the Remuneration Committee 
welcomes any questions or comments from shareholders. 

Annette Court 
Chairman of the Remuneration Committee 

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Annual Report and Accounts 2019The Sage Group plc. 
 
 
Remuneration Committee governance 

Committee composition and meetings 

  Activities and evaluation 

  Allocation of time 

The Remuneration Committee is composed 
solely of independent Non-executive 
Directors, Drummond Hall and Cath Keers, 
and is chaired by Annette Court. Details of 
the skills and experience of the Remuneration 
Committee members can be found in their 
biographies on pages 67 to 68. 

During the year, there were five scheduled 
meetings and three additional meetings 
held at short notice to deal with specific 
matters. Details of individual attendance of 
meetings are set out below. 

Details of the Remuneration Committee’s 
activities are set out on page 102. 

The Remuneration Committee’s 
performance was reviewed as part of the 
2019 Board evaluation (see page 76). 
Following consideration of the findings of 
the 2019 review of the Remuneration 
Committee, the Directors were satisfied 
that it was operating satisfactorily. 

15%

15%

10%

60%

Determining remuneration policy and its implementation
Reviewing the effectiveness of the remuneration policy
Considering the views on remuneration of our 
shareholders and reviewing trends in executive 
remuneration
Other

Meeting attendance  

Directors 

Independent 

Attendance/
scheduled meetings 

% attendance 

Attendance/
additional meetings 

Annette Court  
(Chairman from 1 April 2019) 

Drummond Hall  
(Chairman to 1 April 2019) 

Cath Keers 

Neil Berkett  
(to 1 April 2019) 

Jonathan Howell  
(to 10 December 2018)1 

Company Secretary 
Vicki Bradin 

Note: 

Independent 

Senior Independent Director 

Independent 

Independent 

Independent (to 3 December 2018) 

3/3

5/5

5/5

1/2

2/2

5/5

100% 

100% 

100% 

–  

–  

3 

1/1

3/3

3/3

2/2

1/2

3/3

1.  Jonathan Howell stepped down as the Chairman of the Audit and Risk Committee effective on 3 Dec 2018. He retained his position as a Non-executive 

Director (albeit no longer independent) until the commencement of his appointment as an Executive Director in the role of a CFO on 10 December 2018. 

Annual Report and Accounts 2019 

  The Sage Group plc 

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DIRECTORS’ REMUNERATION REPORT continued 
Remuneration at a glance continued 

Activities of the Committee 

During the year, the Committee focused on the matters summarised in the table below. 

Key area of activity 

  Matters considered 

  Outcome 

Determining remuneration 
policy and its 
implementation 

–  Determined the remuneration for Steve Hare’s 

–  CEO’s remuneration as disclosed via Regulatory News 

appointment as CEO. 

Service on 2 November 2018. 

–  Determined the remuneration for Jonathan 

–  CFO’s remuneration as disclosed via Regulatory News 

Howell’s appointment as CFO. 

Service on 4 December 2018. 

–  Determined the remuneration for five new 
appointments to the Executive Committee. 

–  Determined bonus targets and outcomes for 
2018 and PSP outcomes for the 2016 award. 

–  The introduction of a post-employment 

shareholding guideline to comply with the 2018 
Corporate Governance Code (the Code). 

–  2018 bonus determined at 5% to 12% of potential; 

Executive Directors elected to waive their resulting 
bonus, as disclosed in last year’s Directors’ 
Remuneration Report. 

–  2016 PSP determined at 28.5% of the overall award 
for vesting, as disclosed in last year’s Directors’ 
Remuneration Report. 

–  Introduced a post-employment shareholding 

guideline for Executive Directors. 

Reviewing the 
effectiveness of the 
remuneration policy  

–  Reviewed performance against in-flight 

–  Determined that the remuneration policy was 

incentive plans and the forecast single figure 
of remuneration for Executive Directors. 

operating as intended. 

–  Introduced a remuneration risk review procedure to 

–  Reviewed remuneration-related risks. 

identify risks, their controls and effectiveness. 

Considering the views on 
remuneration of our 
shareholders and reviewing 
trends in executive 
remuneration 

Other  

–  Reviewed the structure of remuneration. 

–  Discussed the bonus and PSP structure 

for 2020. 

–  Consulted with over 50% of our investors by 
market capitalisation on the proposed 2019 
remuneration policy. 

–  Introduced the 2019 Sage Group plc. 

Restricted Share Plan and amended 2010 Sage 
Group plc. Restricted Share Plan. 

–  At least quarterly the Committee’s advisors 

present on market trends, legislative changes 
and corporate governance requirements in 
executive remuneration. 

–  Considered the format and content of the 
Directors’ Remuneration Report for 2018. 

–  Reviewed the Code and The Companies 

(Miscellaneous Reporting) Regulations 2018 
and determined the appropriate level of 
disclosure for the 2019 Directors’ 
Remuneration Report. 

–  Reviewed the Committee’s terms of reference 

in light of the Corporate Governance 
Code 2018. 

–  The 2019 remuneration policy was approved by 
shareholders, with 96% votes cast in favour. 

–  2018 Directors’ Remuneration Report approved 

November 2018. 

–  Approved the early disclosure of certain items within 
this report that were believed to be of interest to 
shareholders. 

–  Refreshed the terms of reference to incorporate  

Code-compliant terms. 

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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
REMUNERATION POLICY 

Purpose of this section: 

–  Provides detail of the key elements of our remuneration policy 

The current policy report was approved by shareholders at the 2019 AGM and can be found on our website (www.sage.com).  

The table below sets out a summary of key elements of the Company’s remuneration policy. 

Alignment with 
strategy/purpose 

Base salary 

Supports the 
recruitment and 
retention of 
Executive Directors 
of the calibre 
required to deliver 
the Group’s strategy. 

Rewards executives 
for the performance 
of their role. 

Set at a level that 
allows fully flexible 
operation of our 
variable pay plans. 

  Operation 

  Maximum opportunity 

Normally reviewed annually, with any 
increases applied from January. 

When determining base salary levels, 
consideration is given to the following: 

–  Pay increases for other employees  
in major operating businesses of 
the Group; 

Ordinarily, salary increases will be in line with 
increases awarded to other employees in 
major operating businesses of the Group. 
However, increases may be made above this 
level at the Remuneration Committee’s 
discretion to take account of individual 
circumstances such as: 

–  Increase in scope and responsibility; 

–  The individual’s skills and responsibilities;

–  Increase to reflect the individual’s 

–  Pay at companies of a similar size and 

international scope to Sage, in particular 
those within the FTSE 100 (excluding the 
top 30); 

–  Corporate and individual performance. 

development and performance in role; (e.g. 
for a new appointment where base salary 
may be increased over time rather than set 
directly at the level of the previous 
incumbent or market level); 

Performance 
measures 

None, although overall 
performance of the 
individual is 
considered by the 
Remuneration 
Committee when 
setting and reviewing 
salaries annually. 

Pension 

Provides a 
competitive post-
retirement benefit, in 
a way that manages 
the overall cost to 
the Company. 

Defined contribution plan (with Company 
contributions set as a percentage of 
base salary). 

An individual may elect to receive some 
or all of their pension contribution as a 
cash allowance. 

–  Alignment to market level. 

Accordingly, no monetary maximum has 
been set. 

Maximum pension provision of 15% of salary. 

None. 

No element other than base salary 
is pensionable. 

Annual Report and Accounts 2019 

  The Sage Group plc 

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DIRECTORS’ REMUNERATION REPORT continued 
Remuneration policy continued 

Remuneration policy table continued 

Alignment with 
strategy/purpose 

Benefits 

Provide a 
competitive and 
cost-effective 
benefits package to 
executives to assist 
them to carry out 
their duties 
effectively. 

Annual bonus 

Rewards and 
incentivises the 
achievement of 
annual financial and 
strategic targets. 

An element of 
compulsory deferral 
provides a link to the 
creation of 
sustainable  
long-term  
value creation. 

  Operation 

  Maximum opportunity 

Set at a level which the Remuneration 
Committee considers: 

–  Appropriately positioned against 

comparable roles in companies of a similar 
size and complexity in the relevant market; 

–  Provides a sufficient level of benefit based 
on the role and individual circumstances, 
such as relocation. 

As the costs of providing benefits will depend 
on the Director’s individual circumstances, 
the Remuneration Committee has not set a 
monetary maximum. 

175% of salary. 

Up to 50% of the bonus can be paid for 
delivering a target level of performance. 

The Group provides a range of benefits 
which may include a car benefit (or cash 
equivalent), private medical insurance, 
permanent health insurance, life 
assurance and financial advice. 

Additional benefits may also be  
provided in certain circumstances  
which may include relocation expenses, 
housing allowance and school fees. 
Other benefits may be offered if 
considered appropriate and reasonable 
by the Remuneration Committee. 

Measures and targets are set annually 
and payout levels are determined by  
the Remuneration Committee after the 
year-end based on performance against 
those targets. 

The Remuneration Committee may, in 
exceptional circumstances, amend the 
bonus payout should this not, in the view 
of the Remuneration Committee, reflect 
overall business performance or 
individual contribution. 

A minimum of one-third of any annual 
bonus earned by Executive Directors  
is delivered in deferred share awards  
with the remainder delivered in cash.  
The deferral period will usually be a 
minimum of three years. 

Performance 
measures 

None. 

–  At least 70% of  

the bonus will be 
determined by 
measure(s) of  
Group financial 
performance; 

–  No more than  

30% of the bonus  
will be based on  
pre-determined 
financial, strategic  
or operational 
measures 
appropriate to the 
individual Director. 

The measures that  
will apply for the 
financial year 2020  
are described in the 
Directors’ Annual 
Remuneration Report. 

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Alignment with 
strategy/purpose 

  Operation 

Performance Share 
Plan (PSP) 

Motivates and 
rewards the 
achievement 
of long-term 
business goals. 

Supports the creation 
of shareholder value 
through the delivery 
of strong market 
performance aligned 
with the long-term 
business strategy. 

Supports 
achievement  
of our strategy  
by targeting 
performance under 
our key financial 
performance 
indicators. 

Awards vest dependent upon the 
achievement of performance conditions 
measured over a period of at least 
three years. 

Following the end of the performance 
period, the performance conditions will 
be assessed and the percentage of 
awards that will vest will be determined.  

The Remuneration Committee may 
decide that the shares in respect of 
which an award vests are delivered to 
participants at that point or that awards 
will then be subject to an additional 
holding period before participants are 
entitled to receive their shares. A holding 
period will normally last for two years, 
unless the Remuneration Committee 
determines otherwise. 

The Remuneration Committee has 
discretion to decide whether and to what 
extent the performance conditions have 
been met, and if an event occurs that 
causes the Remuneration Committee to 
consider that an amended or substituted 
performance condition would be more 
appropriate and not materially less 
difficult to satisfy, the Remuneration 
Committee may amend or substitute any 
performance condition. 

  Maximum opportunity 

Awards vest on the following basis: 

–  Target performance: 20% of the maximum 

shares awarded; 

–  Stretch performance: 80% of the maximum 

shares awarded; 

–  Exceptional performance: 100% of the 

shares awarded with straight-line vesting 
between each level of performance; 

–  Current annual award levels (in respect of  
a financial year of the Company) are 200% 
of salary for the Executive Directors. 
Overall individual limit of 300% of base 
salary under the rules of the plan.  

The Remuneration Committee retains  
the discretion to make awards up to the 
individual limit under the PSP and, as stated 
in previous remuneration reports, would 
expect to consult with significant investors if 
awards were to be made routinely above 
current levels. 

All-employee 
share plans  

Provide an 
opportunity for 
Directors to 
voluntarily invest  
in the Company. 

UK-based Executive Directors are 
entitled to participate in the Save and 
Share Plan, under which they make 
monthly savings over a period of three or 
five years linked to the grant of an option 
over Sage shares with an option price 
which can be at a discount of up to 20% 
of the market value of shares on grant. 

Options may be adjusted to reflect the 
impact of any variation of share capital. 

Overseas-based Executive Directors  
are entitled to participate in any similar 
all-employee scheme operated by Sage in 
their jurisdiction. 

UK participation limits are those set  
by the UK tax authorities from time  
to time. Currently this is £500 per month  
(or US Dollar equivalent).  

Limits for participants in overseas  
schemes are determined in line with any 
local legislation. 

Performance 
measures 

Vesting will be subject 
to performance 
conditions as 
determined by the 
Remuneration 
Committee on an 
annual basis.  

The performance 
conditions will initially 
be Annualised 
Recurring Revenue 
growth (with a ROCE 
underpin) and relative 
TSR although the 
Remuneration 
Committee will retain 
discretion to include 
additional or 
alternative 
performance 
measures which are 
aligned to the 
corporate strategy.  

At its discretion,  
the Remuneration 
Committee may elect 
to add additional 
underpin performance 
conditions.  

Details of the targets 
that will apply for 
awards granted in 
2020 are set out in the 
Directors’ Annual 
Remuneration Report. 

None. 

Annual Report and Accounts 2019 

  The Sage Group plc 

105 
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DIRECTORS’ REMUNERATION REPORT continued 
Remuneration policy continued 

Remuneration policy table continued 

Alignment with 
strategy/purpose 

Chairman and  
Non-executive 
Director fees  

Provide an 
appropriate reward 
to attract and retain  
high-calibre 
individuals. 

Non-executive 
Directors do not 
participate in any 
incentive scheme. 

  Operation 

Fees are reviewed periodically. The fee 
structure is as follows: 

–  The Chairman is paid a single, 

consolidated fee; 

  Maximum opportunity 

Set at a level which: 

–  Reflects the commitment and contribution 
that is expected from the Chairman and 
Non-executive Directors; 

–  The Non-executive Directors are paid a 

–  Is appropriately positioned against 

Performance 
measures 

None. 

comparable roles in companies of a similar 
size and complexity in the relevant market, 
particularly companies of a similar size and 
international scope to Sage, in particular 
those within the FTSE 100 (excluding the 
top 30). 

Overall fees paid to Directors will remain 
within the limit stated in our articles of 
association, currently £1m. Actual fee levels 
are disclosed in the Directors’ Annual 
Remuneration Report for the relevant 
financial year. 

basic fee, plus additional fees for 
chairmanship (and, where appropriate, 
membership) of Board Committees and 
to the Senior Independent Director; 

–  Fees are currently paid in cash but the 
Company may choose to provide some 
of the fees in shares. 

The Chairman has the use of a car 
and driver. 

Non-executive Directors may be eligible 
for benefits such as company car, use of 
secretarial support, healthcare or other 
benefits that may be appropriate 
including where travel to the Company’s 
registered office is recognised as  
a taxable benefit in which case a  
Non-executive may receive the  
grossed-up costs of travel as a benefit. 

Shareholding 
guideline 

Aligns the interests 
of Executive 
Directors and 
shareholders  
and encourages  
a focus on long-term 
performance. 

The shareholding guideline is expected  
to be built up over five years from  
the Director’s becoming subject to 
the guideline. 

The Remuneration Committee will review 
progress towards the guideline on an 
annual basis, and has the discretion to 
adjust the guideline in what it feels are 
appropriate circumstances. 

Notes: 

The guideline for Executive Directors  
is a minimum shareholding worth 250% 
of salary. 

None. 

–  Annual bonus and PSP performance measures and targets are selected each year so as to align with key financial and operational objectives.  
–  Awards granted under the deferred bonus plan and the PSP may: 

(a) be made in the form of conditional awards or nil-cost options and may be settled in cash;  
(b) incorporate the right to receive an amount (in cash or shares) equal to the dividends which would have been paid or payable on the shares that vest in the 
period up to vesting (or, where PSP awards are made subject to a holding period, the end of the holding period). This amount may be calculated assuming 
the dividends were reinvested in the Company’s shares on a cumulative basis; and  

(c) be adjusted in the event of any variation of the Company’s share capital, demerger, delisting, special dividend, rights issue or other event which may, in the 

opinion of the Remuneration Committee, affect the current or future value of the Company’s shares. 

106 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
Provisions to withhold (malus) or recover (clawback) sums paid under the annual bonus and PSP in the event of material negative 
circumstances, such as a material misstatement in the Company’s audited results, serious reputational damage or significant 
financial loss to the Company (as a result of the participant’s conduct), an error in assessing the performance metrics relating to 
the award or the participant’s gross misconduct are incorporated into both the PSP and deferred bonus plan. These provisions 
may apply up to three years from the release date of a PSP award or three years from the date a cash bonus is paid or a deferred 
share award is granted. Details of the proposed implementation of those provisions in the forthcoming year are set out in the 
Directors’ Annual Remuneration Report. 

All Directors submit themselves for re-election annually. 

The Remuneration Committee intends to honour any commitments entered into with current or former Directors on their original 
terms, including outstanding incentive awards, which have been disclosed in previous remuneration reports and, where relevant, 
are consistent with a previous policy approved by shareholders. Any such payments to former Directors will be set out in the 
Remuneration Report as and when they occur. 

The Remuneration Committee reserves the right to make any remuneration payments and payments for loss of office (including 
exercising any discretions available to it in connection with such payments) notwithstanding that they are not in line with the 
policy set out above where the terms of the payment were agreed: (i) before the date the Company’s first remuneration policy 
approved by shareholders in accordance with section 439A of the Companies Act came into effect; (ii) before the policy set out 
above came into effect, provided that the terms of the payment were consistent with the shareholder-approved remuneration 
policy in force at the time they were agreed; or (iii) at a time when the relevant individual was not a Director of the Company and, in 
the opinion of the Remuneration Committee, the payment was not in consideration for the individual becoming a Director of the 
Company. For these purposes “payments” includes the Remuneration Committee satisfying awards of variable remuneration and, 
in relation to an award over shares, the terms of the payment are “agreed” at the time the award is granted.  

The Remuneration Committee may make minor amendments to the policy (for regulatory, exchange control, tax or administrative 
purposes or to take account of a change in legislation) without obtaining shareholder approval for that amendment. 

Annual Report and Accounts 2019 

  The Sage Group plc 

107 
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Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
DIRECTORS’ REMUNERATION REPORT continued 

DIRECTORS’ ANNUAL 
REMUNERATION REPORT  

Purpose of this section: 

–  Provides remuneration disclosures for Executive and Non-executive Directors 

–  Details financial measures for bonus and PSP  

–  Illustrates Company performance and how this compares to the pay of Executive Directors 

–  Outlines proposed implementation of the 2019 Policy for Executive and Non-executive Directors for 2020 

Single gure for total remuneration (audited information) 

The following table sets out the single gure for total remuneration for Executive Directors for the nancial years ended 
30 September 2018 and 2019. 

(a) Salary/fees10 
£’000  

(b) Benets11 
£’000  

(c) Bonus12 
£’000  

(d) Pension13 
£’000  

(e) PSP awards14 
£’000  

(f) Other15 
£’000 

Total16 
£’000  

Director 

2019 

2018 

2019 

2018  
(re-stated) 

2019 

2018 

2019 

2018 

2019 

2018 
(re-stated) 

2019 

2018 

2019 

2018 
(re-stated) 

Executive Directors 
S Hare1 
J Howell2 
B Crump3 
S Kelly17 

765 

435 

549 

– 

538

–

390

743

130 

5 

115 

– 

107 

1,258

– 

123 

205 

Non-executive 
Directors 
D Brydon4 
J Bates5 
N Berkett6 
J Bewes7 
A Court8 
D Hall9 

J Howell 

S Jiandani 

C Keers 

400 

369

34 

38 

20 

36 

39 

39 

82 

14 

60 

60 

–

60

–

–

87

77

60

60

– 

– 

– 

– 

– 

– 

– 

- 

– 

– 

– 

– 

– 

– 

– 

– 

–

–

–

–

–

–

–

–

–

–

–

–

–

117

38

7

–

–

–

–

–

–

–

–

–

–

130

–

7

186

–

–

–

–

–

–

–

–

–

241

438

148

–

–

–

–

–

–

–

–

–

–

432

–

96

556

–

–

–

–

–

–

–

–

–

4 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

2,515 

1,207

1,642 

1,702 

–

616

– 

1,690

434 

407

20 

36 

39 

39 

82 

14 

60 

60 

–

60

–

–

87

77

60

60

726

883

–

–

–

–

–

–

–

–

–

–

108 
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Annual Report and Accounts 2019 

  The Sage Group plc.  

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes: 

1.  Steve Hare was appointed Group Chief Executive Officer on 2 November 2018 on a salary of £770,000 Prior to this, he was paid a step-up allowance of 

£186,750 from 1 September 2018, providing an interim annual salary of £708,750. This step-up allowance ceased on appointment as CEO. 

2.  Jonathan Howell was appointed as an Executive Director on 10 December 2018. Previously, he was a Non-executive Director and, to 3 December 2018, 

Chairman of the Audit and Risk Committee. 

3.  Blair Crump is based in the USA and is paid in US dollars. His remuneration has been converted into GBP at the average exchange rate for the relevant year, 
consistent with the basis of the presentation of financial performance in the financial statements. He was appointed to the Board on 1 January 2018 and his 
remuneration for 2018 was reported from this date. 

4.  Sir Donald Brydon’s fee increased from £360,000 to £400,000 on 6 July 2018, as previously reported on page 125 of the 2018 annual report. The increase in total 

remuneration is reflective of the timing of the fee increase towards the end of the financial year 2018. 

5.  Dr John Bates was appointed as a Non-executive Director on 31 May 2019. 
6.  Neil Berkett stepped down from his role as a Non-executive Director on 1 April 2019. 
7.  Jonathan Bewes was appointed as a Non-executive Director on 1 April 2019. 
8.  Annette Court was appointed as a Non- executive Director on 1 April 2019. 
9.  Drummond Hall stepped down as Chairman of the Remuneration Committee on 31 March 2019 and from this date he no longer received the Remuneration 

Committee Chairman fee. He remains a Senior Independent Director and his fee for this role increased to £17,000 from 1 April 2019. 

10. Details of salary progression since 2017 for the current Executive Directors are summarised in the “Statement of implementation of the remuneration policy 
in the following financial year” on page 118 of this report. The 2019 and 2018 values for Steve Hare include the step-up allowance for the period he was interim 
COO and CFO. 

11. Benefits provided to the Executive Directors included: car benefits or cash equivalent (Steve Hare only), private medical insurance, permanent health 

insurance, life assurance, financial advice and, where deemed to be a taxable benefit, the grossed-up costs of travel, accommodation and subsistence for the 
Directors and their partners on Sage-related business if required. 
A portion of Steve Hare’s benefits related to the grossed-up cost of his travel to Sage’s London office which, since 1 April 2015, has been deemed a taxable 
benefit as a result of the enhanced amount of time he has been required to spend in London attending to Sage matters. In addition, £33,648 of Steve Hare’s 
benefits value related to the grossed-up cost of travel, accommodation and subsistence for his hosting Platinum Elite, a major internal event for high-
performing colleagues, which is deemed by HMRC to be a taxable benefit. A portion of Blair Crump’s benefits related to the payment of UK tax on his US 
income, which is payable under UK tax law for the days on which he is attending to Sage matters in the UK. Blair’s permanent workplace is in the US. He 
receives assistance in the preparation of his tax returns. Additionally, £55,347 of Blair’s benefits value related to the grossed-up cost of travel, accommodation 
and subsistence for his hosting Platinum Elite, which is deemed by HMRC to be a taxable benefit. Sir Donald Brydon receives a company car benefit.  
The 2018 benefit value for Blair Crump has been updated for values that previously were estimated as a result of the timing of the US tax year in relation to 
Sage’s financial reporting year. The 2019 value also contains estimates that may be updated, where applicable, in next year’s directors’ remuneration report 
(to the extent that such a disclosure would be required). 

12. Steve Hare’s 2019 bonus value was based on his salary inclusive of his step-up allowance for the period he was interim COO and CFO. Further information 

about how the level of FY19 bonus award was determined is provided in the additional disclosures below.  

13. Pension emoluments for Steve Hare from his appointment as CEO on 2 November 2018 were equal to 15% of base salary; prior to this they were equal to 25% 
of base salary, excluding the step-up allowance. Pension emoluments for Jonathan Howell were equal to 10% of base salary (less a deduction for Employer 
National Insurance Contributions). Both elected to receive them as a cash allowance. Pension emoluments for Blair Crump were 1.4% of base salary, which 
were paid into a 401 (k) retirement account. Maximum pension contribution levels for the wider workforce in the UK is 10% of salary and the US 3.5% of salary, 
subject to contributions from the colleagues themselves in both regions. 

14. The 2019 PSP value for Steve Hare and Blair Crump is based on the PSP award granted in financial year 2017 which is due to vest in December 2019. The 

performance conditions applicable to the awards are outlined on page 112 of this report. The value is based on the number of shares vesting under the 2017 
PSP award multiplied by the average price of a Sage share between 1 July and 30 September 2019, which was £7.286, plus dividend equivalents accrued. For 
Steve Hare, £33,755 of the value is attributable to movement in the share price between grant and vesting and for Blair Crump £20,692 of the value is 
attributable to movement in the share price between grant and vesting. No discretion has been exercised by the Remuneration Committee in respect of 
share price appreciation. Further detail is set out below in the notes to the table. 
The 2019 PSP value for Jonathan Howell is based on elements of his Replacement Award that are vesting in respect of the year ended 30 September 2019, 
plus dividend equivalents accrued. £59,357 of the value is attributable to movement in the share price between grant and vesting. Further detail is set out 
below in the notes to the table.  
The value of Steve Hare and Blair Crump’s 2016 PSP for 2018 has been updated. The change in value is as a result of changes in the share price reported in 
2018 in line with the methodology set out in the 2013 Reporting Regulations (£6.211) and the share price actually achieved at vesting (£6.677).  

15. Steve Hare’s award under the Save and Share Plan has been valued as the number of options multiplied by the difference on the grant date (14 June 2019) 

between the share price £7.55 and the option price £6.04. Further details are set out on page 121.  

16. Total remuneration for Directors in 2019 was £6,643,000 compared to £4,264,000 in 2018 (updated from the 2018 Directors’ Remuneration Report). 
17. Stephen Kelly ceased to be a Director on 31 August 2018. Certain of his 2018 benefits have been restated, which relate to items which predated his stepping 
down as CEO but whose tax status has been reviewed subsequent to the publication of the 2018 Directors’ Remuneration Report and been deemed to be 
taxable. For completeness and consistency, an updated PSP value on the same basis as noted in footnote 14 to this table is shown.  

Annual Report and Accounts 2019 

  The Sage Group plc 

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DIRECTORS’ REMUNERATION REPORT continued 

Directors’ Annual Remuneration report continued 

Additional disclosures for single gure for total remuneration table (audited information) 

Annual bonus 2019 
The bonus targets for FY19 were set by reference to the strategy for FY19, in particular the achievement of Annualised Recurring 
Revenue growth, taking into account the Company’s annual budget and historical performance in determining the payout curve.  

Bonus measure 

% weighting  

Threshold 
performance 

Target  
performance 

Stretch  
performance 

ARR growth 

80% 

6.7% (24% 
of bonus 
payable) 

8.6% (40% 
of bonus 
payable) 

10.0% (80% 
of bonus 
payable) 

Strategic 
measures 

20% 

The assessment of strategic measures is 
set out below this table (between 0% 
and 20% of bonus payable)  

Total 

Notes: 

Actual 
performance (at 
Budget FX rates) 

% of maximum  
bonus payable 

12.7% 

80% 

Steve Hare (CEO): 14% of maximum 
Jonathan Howell (CFO): 16% of maximum 
Blair Crump (President of Sage): 12% of maximum 

Steve Hare: 94% of maximum bonus 
(164.5% of salary) 
Jonathan Howell: 96% of maximum bonus 
(168% of salary, pro-rated for time in post) 
Blair Crump: 92% of maximum bonus (161% of salary) 

–  Payout is on a straight line between the points (threshold, target and stretch performance). 
–  Payment of a bonus for ARR growth was subject to the achievement of an underpin condition of Group underlying operating profit margin. Group underlying 

operating profit margin was 23.2%, which exceeded the underpin target of 22%.  

–  ARR growth and underlying operating profit margin are dened on pages 9 and 47. Actuals have been retranslated at budgeted foreign currency exchange 
rates consistent with the basis on which the targets were set. The Remuneration Committee considered the movement of foreign currency exchange rates 
over the year and determined that the effect was immaterial and that the use of like-for-like exchange rates was appropriate.  

–  The Remuneration Committee determined, after careful consideration of business performance and the interests of Sage’s stakeholders such as 
shareholders, customers and employees, that the formulaic outcome on the financial portion of bonus and the judgement exercised in respect of 
Executive Directors’ performance against their personal strategic objectives was appropriate. 

–  One-third of bonus is deferred into Sage shares for three years. 

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Executive Directors’ personal strategic objectives 

Executive Directors’ personal strategic objectives were set by the Remuneration Committee at the beginning of the financial year, 
consistent with the key deliverables within the annual budget. Targets for strategic objectives are considered to be commercially 
sensitive and are not disclosed. However, details of performance achievements that were taken into account by the Remuneration 
Committee in coming to its assessment of this measure are set out below: 

Steve Hare, CEO 
Steve Hare was new to role in 2019 and was set a range of goals under four key headings linked to the execution of the 2019 plan. 
These were: 1. Overall performance of the Group; 2. Colleague Success; 3. Customer Success; 4. Innovation. 

The Remuneration Committee took into account the performance against those goals as follows: 

1.  Overall performance of the Group: the achievement of 12.6% ARR growth (at actual FX rates) within operating margin 

guidance and strong underlying free cash flow, which exceeded the target set and a value retention rate of 101%, which 
exceeded the target set;  

2. Colleague Success: achieved a material improvement of 22 points in the Group colleague engagement score and over 

30,000 Sage Foundation volunteer days logged across the Group, which exceeded the targets set; achieved a Group-wide 
internal fill rate of 29%, which was slightly below targeted levels of positions to be filled through internal appointments;  

3. Customer Success: Customer Core was launched in the UK and in parts of the US, South Africa and Australia, some of Sage’s 

most significant markets, which met the target set, contributing to improved customer experience. However, ambitious 
customer satisfaction scores were not achieved;  

4. Innovation: this was based on the execution of the Sage Business Cloud product roadmap and involved the launch of Sage 
Intacct in one country, with Service Fabric available and capable of delivering at least one service; this was delivered in 
respect of Australia and now five services are available, thus the target was deemed to have been met. 

Consequently, the Remuneration Committee determined that a bonus of 14% of the maximum 20% for this element was an 
appropriate award. 

Jonathan Howell, CFO 
Jonathan Howell was new to role in 2019 and was set a range of goals under five key headings and linked to the execution of the 
2019 plan. These were: 1. Overall performance of the Group; 2. Financial processes and controls; 3. Balance sheet management and 
debt strategy; 4. Relationship with the market; and 5. Colleague Success. 

The Remuneration Committee took into account the performance against those goals as follows: 

1.  Overall performance of the Group: the achievement of 12.6% ARR growth (at actual FX rates) within operating margin 

guidance and strong underlying free cash flow, which exceeded the target set and a value retention rate of 101%, which 
exceeded the target set;  

2. Financial processes and controls: a number of optimisation projects were launched and executed to drive the move to an 

SaaS business. This included a balance sheet review which led to smooth and clean financial close at reporting periods and 
improvements in debtor collections leading to an increase in operating cash conversion to 129% at year end. In total this met 
the requirement to enhance financial processes and controls; 

3. Balance sheet management and debt strategy: a revised balance sheet and debt strategy was developed and approved by the 
Board. Optimal working capital thresholds were identified and met, and balance sheet risk associated with counterparty limits 
was mitigated by tighter control and disposal activity. In addition, debt capacity was increased through a £200m term loan 
raise, enhancing available liquidity, thereby meeting the target; 

4. Relationship with the market: a revised financial reporting format was launched to enhance and simplify reporting to the 

market and reflect the changing areas of focus / relevant metrics. This was positively received by both internal and external 
stakeholders, therefore meeting the objective; 

5. Colleague Success: contributed to a material improvement of 22 points in the Group colleague engagement score, which 

exceeded the target set; internal fill rates within the Finance function of 37%, which met targeted levels of positions to be filled 
through internal appointments. 

Consequently, the Remuneration Committee determined that a bonus of 16% of the maximum 20% for this element was an 
appropriate award. 

Annual Report and Accounts 2019 

  The Sage Group plc 

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DIRECTORS’ REMUNERATION REPORT continued 

Directors’ Annual Remuneration report continued 

Blair Crump, President of Sage 
Blair Crump was set a range of goals under three key headings linked to the execution of the 2019 plan. These were: 1. 
Overall performance of the Group and Enterprise division; 2. Colleague Success; and 3. Customer Success. 

The Committee took into account the performance against those goals as follows: 

1.  Overall performance of the Group and Enterprise division: the achievement of 12.6% ARR growth (at actual FX rates) within 
operating margin guidance and strong underlying cash flow, a value retention rate of 101%, which exceeded the targets set, 
and Enterprise Management recurring revenue growth, which did not meet the target set;  

2. Colleague Success: contributed to a material improvement of 22 points in the Group colleague engagement score and over 
30,000 Sage Foundation volunteer days logged across the Group, which exceeded the targets set; achieved a Group-wide 
internal fill rate of 29%, which was slightly below targeted levels of positions to be filled through internal appointments;  

3. Customer Success: Customer Core was launched in the UK and in parts of the US, South Africa and Australia, some of Sage’s 

most significant markets, which met the target set, contributing to improved customer experience. However, ambitious 
customer satisfaction scores were not achieved.  

Consequently, the Remuneration Committee determined that a bonus of 12% of the maximum 20% for this element was an 
appropriate award. 

PSP awards 

Awards granted under the PSP to Steve Hare and Blair Crump in December 2016 vest depending on performance against two 
equally weighted measures, measured over three years, from 1 October 2016 to 30 September 2019: 

–  50% recurring revenue growth with underpins for earnings per share (EPS) growth and organic revenue growth. 

–  50% relative TSR performance against the FTSE 100 (excluding nancial services and extracting companies). 

For each measure, three levels of performance are dened below, with straight-line vesting between each level of performance: 
target, stretch and exceptional. 

Measure 

Between target (20% vests) and stretch (80% vests) 

Between stretch (80% vests) and exceptional (100% vests) 

Recurring revenue growth (Compound 
Annual Growth Rate (“CAGR’”)) 

Between 8.7% and 10.7% (with EPS growth 
CAGR of 8% p.a. and organic revenue growth 
CAGR of 6.7% p.a.)  

Between 10.7% and 12.7% (or above)  
(with EPS growth CAGR of 8% p.a. and  
organic revenue growth CAGR of 6.7% p.a.) 

Relative TSR 

Between median and upper quartile 

Between upper quartile and upper decile (or above) 

Measure 

Recurring revenue growth (CAGR) 

Relative TSR 

Total 

Achieved 

8.6% 
54th percentile 

Vesting 

0% 

14.8% 

14.8% 

The definition of organic revenue was updated for FY18, part-way through the performance cycle as outlined on page 95 of the 2017 
Annual Report. Consequently, the recurring revenue growth target and the organic revenue growth underpin were adjusted to 
reflect the updated definition of organic revenue which from FY18 included Intacct and Fairsail (Sage People). The impact of the 
acquisitions was pro-rated across the FY17 PSP to reflect the proportionate contribution of the acquired businesses over the 
performance period (an increase of 0.7% p.a. respectively). The EPS underpin was not changed, aligning to the Company’s 
commitment to maintain margin following the acquisitions. For the purposes of assessing performance under the 2017 PSP, 
recurring revenue includes “processing revenue”. Processing revenue is defined on page 155 of this report. 

112 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
The organic revenue growth was 6.3% p.a. (compared to 6.7% p.a.) and EPS was 2.6% p.a. (compared to 8.0% p.a.), meaning that the 
underpin condition was not achieved. 

The Remuneration Committee determined, after careful consideration of business performance and the interests of Sage’s 
stakeholders such as shareholders, customers and employees, that the formulaic outcome was appropriate. Consequently, 
14.8% of the total award will vest. 

Awards are scheduled to vest and be released on 14 December 2019. 

Jonathan Howell PSP award 
As outlined in the Remuneration Committee Chairman’s statement, Jonathan Howell was awarded a conditional award over 
312,698 Sage shares on 11 December 2018 with a face value of £1,807,398 (based on the Sage share price of £5.78 on 10 December 
2018) to replace share awards that he forfeited at Close Brothers. This Replacement Award was structured so as to mirror the 
forfeited award to the extent that the original Close Brothers performance conditions, vesting schedule, holding periods and malus 
and clawback provisions applied. Other terms of the Replacement Award, principally relating to dividend equivalents and 
treatment upon ceasing employment or on a change of control, are consistent with the Sage PSP rules. 

Up to 213,779 shares of the Replacement Award (plus dividend equivalent shares) could have vested and been released on 
4 October 2019 based on the vesting of the performance condition applying to Close Brothers’ LTIP and Share Matching Plan 
over the three-year period to July 2019. As disclosed on page 88 of the Close Brothers Group 2019 Annual Report, the performance 
conditions vested at 29.9%. Accordingly, 63,919 shares (plus 1,596 dividend equivalent shares) vested on 4 October 2019. Due to 
dealing restrictions in place at the time of vest, these will be released to Jonathan Howell once the dealing restrictions have been 
lifted (anticipated to be 20 November 2019). Those vested shares are included in the single figure table on page 108 at a value of 
£438,033, based on the share price at vesting of £6.686. 

The Remuneration Committee determined, after careful consideration of business performance and the interests of Sage’s 
stakeholders such as shareholders, customers and employees, that vesting the award in line with the formulaic outcome 
was appropriate. 

98,919 shares of the Replacement Award (plus dividend equivalent shares) could vest on 3 October 2020 and be released on 
3 October 2022 based on the vesting of the performance condition applying to Close Brothers’ LTIP over the three-year period 
to July 2020 (details of which are outlined on page 96 of the Close Brothers Group 2018 Annual Report). 

Annual Report and Accounts 2019 

  The Sage Group plc 

113 
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Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

Directors’ Annual Remuneration report continued 

PSP awards granted in FY19 (audited information) 

Awards were granted under the PSP on 4 December 2018 at a market value of £5.79 to selected senior employees in the form of 
conditional share awards. A separate grant took place on 28 February 2019 for Executive Directors, following the approval the 2019 
Policy at the 2019 AGM. In alignment with our business strategy for FY19, performance conditions for awards granted in FY19 are: 

Relative TSR

30% 

 of award 

Annualised Recurring Revenue (ARR ) growth

70% 

 of award 

This has an underpin of Return on Capital Employed before the Annualised 
Recurring Revenue growth element of the PSP awards can vest. The target for 
this underpin condition is 12.0% per annum:

Return on Capital Employed underpin met?

No

Yes

This portion of the award lapses

ARR growth (CAGR) 
% of award vesting

%
0
7

%
6
5

%
4
1

.

.

a
p
%
8

.

.

a
p
%
0
1

.

.

a
p
%
1
1

TSR ranking
% of award vesting

%
0
3

%
6

i

n
a
d
e
M

%
4
2

e

l
i
t
r
a
u
q
r
e
p
p
U

e

l
i

c
e
d
r
e
p
p
U

Vesting is on a straight line between the points. The following key areas are highlighted in relation to the performance measures:  

–  Annualised Recurring Revenue growth as a medium-term performance condition provides close alignment with our  

medium-term strategic priorities to grow our subscription-based services and acquire new customers. 

–  Continued focus on overall Group growth and delivery of shareholder value is achieved by: 

–  Requiring the achievement of a Return on Capital Employed (ROCE) underpin before the Annualised Recurring Revenue 

growth element of the PSP awards can vest. The target for this underpin condition is 12.0% p.a. The Remuneration Committee 
will exclude from the ROCE calculation, where appropriate, any write down that arises from an asset that was acquired prior to 
the appointment of the current Executive Directors. 

–  30% of the awards being determined by relative TSR performance;  

Awards will vest, subject to satisfaction of those performance conditions, in December 2021. A holding period for the PSPs will 
apply for two years from the vesting date. No further performance conditions attach to the awards during the holding period. 

Type of award 

Maximum number 
of shares 

Steve Hare 

Jonathan Howell 

Performance shares 

Blair Crump 

Note: 

265,975

184,801

190,027

Face value 
(£)1 

1,540,000

1,070,000

1,100,260

Face value 
(% of salary) 

Threshold vesting  

(% of award)  End of performance period 

200%

200%

200%

20% 

20% 

20% 

30 September 2021

30 September 2021

30 September 2021

1.  The face value of the PSP awards has been calculated using the market value (middle market quotation) of a Sage share on 3 December 2018 (the day prior to 

the main grant for all eligible employees) of £5.79. The FX rate used to calculate Blair Crump’s award was 1 GBP = 1.27 USD. 

114 
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Annual Report and Accounts 2019 

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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
Change in remuneration of Chief Executive Officer compared to Group employees 

The table below shows the percentage change in total remuneration of the Chief Executive Officer with a comparator group of all 
UK employees over the same time period. Sage has employees based all around the world, some of whom work in countries with 
comparatively higher inflation than the UK; therefore, a comparison to Sage’s UK-based Group employees is more appropriate 
than to all employees. 

Salary1 
Taxable benets2 
Annual incentive3 

Notes: 

CEO 

-5.0%

12.0%

N/A

All UK employees 

9.1%

16.6%

189.0%

1.  The CEO’s salary in 2019 includes that portion of the year where Steve Hare was paid a “step-up” allowance for the period he was Interim COO & CFO. 

The prior-year comparative is the sum of Stephen Kelly’s salary to his cessation as CEO and Steve Hare’s salary including his “step-up” allowance from the 
date of his appointment as Interim COO & CFO. The percentage change for UK colleagues shown is the 2018 annual pay review and promotions/market 
adjustments during 2019 (excluding leavers and joiners). This is consistent with the basis of the disclosure in previous reports. 

2.  Steve Hare’s taxable benefits as set out on page 108 of this report compared to an amalgamated 2018 figure comprising Stephen Kelly’s taxable benefits to 

his cessation as CEO and Steve Hare’s taxable benefits from the date of his appointment as Interim COO and CFO as reported. 

3.  Annual incentive is shown as N/A as no bonus was paid for Stephen Kelly in 2018 and Steve Hare waived his entitlement to a 2018 bonus. The annual 

incentive value is inclusive of bonus and commission for all UK employees. 

Ratio of the pay of the Chief Executive Officer to that of the UK lower quartile, median and 
upper quartile employees 

The table below shows the ratio of the pay of the Chief Executive Officer to that of the UK lower quartile, median and upper 
quartile employees in 2019, consistent with The Companies (Miscellaneous Reporting) Regulations 2018. 

Pay ratio 

Method 

25th percentile 
(lower quartile) 

50th percentile 
(median) 

75th percentile 
(upper quartile) 

Remuneration values 

Y25 (25th 
percentile) 

Y50 (50th 
percentile) 

Y75 (75th 
percentile) 

A 

95 : 1 

62 : 1 

38 : 1

Salary only 

£20,281 

£34,184 

£51,087

Total remuneration 

£26,463 

£40,385 

£66,095

Year 

2019 

Notes 

–  Under method A, employee data is based on full-time equivalent pay for UK colleagues as at 30 September 2019. Pay for each colleague is calculated in 
accordance with the single figure of remuneration. All components of remuneration except long-term incentives are presented on a full-time equivalent 
basis by dividing sums by the average working hours divided by full-time equivalent hours for the portion of the year worked. Colleagues who worked no 
hours during the year are excluded from the dataset.  

–  Method A has been selected as the basis of the disclosure as it is the best reflection of the underlying colleague data required by The Companies 

(Miscellaneous Reporting) Regulations 2018. 

–  Certain benefits have been omitted from the remuneration of colleagues except the CEO. These principally comprise sums paid by way of expenses 

allowance chargeable to UK income tax and not paid through the payroll. Such expenses are typically irregular and generally immaterial to remuneration and 
are excluded to enable more meaningful comparison of the ratio of underlying colleague remuneration over time. 

–  The CEO’s pay is based on the single figure of remuneration set out on page 108 of this report. Because a large portion of the CEO’s pay is variable,  
the pay ratio is heavily dependent on the outcomes of variable pay plans and, in the case of long-term share-based awards, share price movements. 
Further information on these outcomes for the CEO in FY19 is set out on page 110-113 of this report. 

Annual Report and Accounts 2019 

  The Sage Group plc 

115 
115

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

Directors’ Annual Remuneration report continued 

Historical executive pay and Company performance 

The table below summarises the Chief Executive Officer single gure for total remuneration, annual bonus payout and PSP vesting 
as a percentage of maximum opportunity for the current year and previous nine years. 

CEO single gure of 
remuneration (in £’000) 

Annual bonus payout  
(as % maximum opportunity) 

PSP vesting  
(as % of maximum 
opportunity) 

Notes: 

CEO 

Steve Hare1 
Stephen Kelly2 
Guy Berruyer3 
Paul Walker4 

Steve Hare 

Stephen Kelly 

Guy Berruyer 

Paul Walker 

Steve Hare 

Stephen Kelly 

Guy Berruyer 

Paul Walker 

2010 

2011 

2012 

2013 

2014 

2015 

2016 

2017 

2018 

2019 

–

–

–

–

–

–

–

–

–

– 

– 

98  2,515

1,521 

1,723 

3,547 

1,690 

– 

– 

– 

– 

– 

– 

– 

–
0%5  94%

–

–

–

–

–

– 

– 

– 

2,935

1,196

1,670

1,616

108

–

–

–

–

–

–

–

–

–

–

–

–

–

–

67%

69% 

19% 

0% 

66%

21%

72%

55%

0%

–

–

–

61%

–

–

–

–

0%

–

–

–

–

0%

–

–

–

–

–

–

–

0%

64%

–

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

29% 

15%

66% 

29% 

– 

– 

– 

– 

–

–

–

–

–

–

2,196

–

–

–

83%

–

–

–

26%

1.  Steve Hare was appointed Interim COO & CFO on 31 August 2018. Whilst Steve Hare’s job title at 30 September 2018 was Interim Chief Operating Officer & 
Chief Financial Officer, not Chief Executive Officer, he is regarded as being the equivalent of Chief Executive Officer for the purposes of the disclosure. 

2.  Stephen Kelly stepped down from the position of CEO on 31 August 2018. 
3.  Guy Berruyer stepped down from the position of CEO on 5 November 2014. 
4.  Paul Walker resigned as CEO on 1 October 2010. 
5.  Steve Hare waived his entitlement to a bonus in respect of 2018. 

Historical Group performance against FTSE 100 

The graph below shows the Total Shareholder Return of the Group and the FTSE 100 over the last ten years. The FTSE 100 index is 
the index against which the TSR of the Group should be measured because of the comparable size of the companies which 
comprise that index. 

Value (£)

500

400

300

200

100

0

30-Sep-09

30-Sep-10

30-Sep-11

30-Sep-12

30-Sep-13

30-Sep-14

30-Sep-15

30-Sep-16

30-Sep-17

30-Sep-18

30-Sep-19

Sage 
FTSE 100 Index 

Note: 

–  This graph shows the value, by 30 September 2019, of £100 invested in The Sage Group plc on 30 September 2009 compared with the value of £100 invested 

in the FTSE 100 index. The other points plotted are the values at intervening nancial year ends. 

116 
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Annual Report and Accounts 2019 

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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
Payments to past Directors (audited information) 

As noted in the RNS announcement on 31 August 2018, Stephen Kelly stepped down as CEO on 31 August 2018 and remained 
employed until 31 May 2019. During FY19 until his departure date, Stephen continued to be paid on a monthly basis, his base salary 
of £810,000 p.a. and benefits (including car allowance, pension contributions, private medical insurance, permanent health 
insurance and life assurance). Following cessation he received, in lieu of the remaining three months of his notice period, his base 
salary, pension contributions and car allowance. These payments were made in monthly instalments and subject to mitigation for 
any remuneration received at an alternative employment over the 12-month period that began on 31 August 2018 (which was not 
required to be applied). Following cessation, Stephen was paid £84,000 in respect of accrued, unused holiday entitlement at 
cessation of employment, a portion of which relates to qualifying services as a Director prior to his cessation as CEO. He did not 
accrue holiday entitlement during the period for which he was paid in lieu of notice. 

Stephen Kelly retains interests in the Company’s PSP and Deferred Bonus Plan (DBP). PSP awards will vest on their normal vesting 
dates, to the extent that the performance conditions are satisfied and the number of shares under award will be pro-rated by 
reference to the proportion of the applicable period that elapsed by 31 May 2019. The performance conditions for Stephen Kelly’s 
PSP awards are set out in the Annual Report for the year of grant. 

His shares in the DBP will vest on their normal vesting dates and not be subject to time pro-rating.  

In FY19, Stephen Kelly’s PSP award granted on 2 March 2016 vested; values are noted in the single figure of remuneration for 2018 
(as updated in this report at page 108). Additionally, his Deferred Bonus Share Plan award granted on 14 December 2016 vested on 
14 December 2018. 

Relative importance of spend on pay 

The charts below show the all-employee pay cost (as stated in the notes to the accounts), prot before tax (PBT) and returns to 
shareholders by way of dividends and share buybacks for 2018 and 2019. 

The information shown in this chart is based on the following: 

–  Underlying PBT – Underlying prot before income tax taken from the consolidated income statement on page 140. Underlying 

PBT has been chosen as a measure of our operational profitability; 

–  Returns to shareholders – Total dividends taken from note 14.5 on page 193; share buyback taken from consolidated statement 

of changes in equity on page 143; 

–  Total employee pay – Total staff costs from note 3.3 on page 158, including wages and salaries, social security costs, pension and 

share-based payments. 

Underlying PBT (£m)

Returns to shareholders (£m)

Total employee pay (£m)

Ordinary dividends

Shares repurchased for 
discretionary share plans

-56

1
8
4

5
2
4

18

19

+10

1
7
1

18

1
8
1

19

0

0

18

0

19

18

19

+105

2
4
9

m
X
X
X
X
£

,

7
3
8

Annual Report and Accounts 2019 

  The Sage Group plc 

117 
117

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

Directors’ Annual Remuneration report continued 

Statement of implementation of remuneration policy in the following nancial year 

This section provides an overview of how the Remuneration Committee is proposing to implement our remuneration policy 
in 2020. 

Base salary 
An annual salary review was carried out by the Remuneration Committee in November 2019. Following that review, the 
Remuneration Committee approved the following: 

Salary 1 January 2020 

Salary 1 January 2019 

Salary 1 January 2018 

Salary 1 January 2017 

Steve Hare1 

£785,000 (1.9% increase) 

Jonathan Howell2 

£545,000 (1.9% increase) 

£770,000 (appointed CEO 
2 Nov 2018)

£535,000 (appointed CFO 
10 Dec 2018)

£522,000 (0% increase)

£522,000 (2.5% increase)

N/A

N/A

N/A

Blair Crump 

$700,000 (0% increase) 

$700,000 (0% increase)

$700,000

Notes: 

1.  Steve Hare was appointed CEO on 2 November 2018. His 2017 and 2018 salary reflected his prior role as CFO.  
2.  Jonathan Howell was appointed CFO on 10 December 2018. 

2020 salary increases for Executive Directors are lower than the equivalent average increases for colleagues eligible for an annual 
pay award, which are 3% (in respect of employees based in the United Kingdom) and 3.25% (in respect of employees based in the 
United States). 

Pension and benets 
The Chief Executive Officer and Chief Financial Officer will continue to receive a pension provision worth 15% of salary and 10% of 
salary respectively, as a contribution to a dened contribution plan and/or as a cash allowance. Blair Crump will receive a pension 
provision in line with our US benefits policy, currently up to 3.5% of salary. Executive Directors will also receive a standard package 
of other benets and where deemed necessary the costs of travel, accommodation and subsistence for the Directors and their 
partners on Sage-related business, consistent with that in FY19. In addition, the Company will continue to cover the cost of Steve 
Hare’s travel and accommodation for days on which he attends to Sage matters in the Company’s London offices. Sage will also 
continue to tax equalise that portion of Blair Crump’s remuneration that is subject to UK tax for days on which he attends to Sage 
matters in the UK. 

Annual bonus 
Key features of the Executive Directors’ annual bonus plan for 2020 are as follows: 

–  The maximum annual bonus potential is 175% of salary; 

–  One-third of any bonus earned will be deferred into shares for three years under The Sage Group Deferred Bonus Plan; 

–  Annual bonuses awarded in respect of performance in 2020 will be subject to potential withholding (malus) or recovery 

(clawback) if specied “trigger events” occur within three years of the payment/award of the annual bonus. “Trigger events” will 
include a material misstatement of the audited results, error in calculation of the bonus payout, serious reputational damage or 
signicant nancial loss as a result of an individual’s conduct or gross misconduct which could have warranted an individual’s 
summary dismissal. 

The annual bonus for 2020 for Executive Directors will be determined as detailed below:  

As a percentage of maximum bonus opportunity: 

Measure 

Annualised Recurring Revenue (ARR) growth1 

Strategic goals 

Note: 

80%

20%

1.  Payout is dependent upon the satisfaction of the underpin condition of underlying operating profit margin.  

The selection of measures and targets takes into account the Company’s strategic priorities, its internal budgeting and, where 
relevant, consensus. The Annualised Recurring Revenue growth measure is based on the definition of Annualised Recurring 
Revenue set out on page 201. Targets are not disclosed because they are considered by the Board to be commercially sensitive. 
Many of the Company’s competitors are unlisted companies and not required to disclose their targets; the Company’s disclosure 
could provide its competitors with a considerable advantage. It is intended for retrospective disclosure to be made in next year’s 
Directors’ Remuneration Report. 

118 
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Annual Report and Accounts 2019 

  The Sage Group plc.  

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
Performance Share Plan (PSP) 
The Chief Executive Officer, Chief Financial Officer and President of Sage will be amongst the participants in the PSP award to be 
granted in December 2019. Awards will be of shares worth 200% of salary at the date of grant.  

Vesting of these awards will be subject to satisfaction of the following performance conditions measured over the three nancial 
years to 30 September 2022. A holding period to the PSPs granted for the financial year FY20 will apply for two years from the 
vesting date. No further performance conditions attach to the awards during the holding period. 

Annualised Recurring Revenue growth (“ARR”) performance condition (70% of award) 

Below target 

Target 

Stretch 

Exceptional 

Note: 

ARR growth (CAGR) 

Less than 8.0% p.a.

8.0% p.a.

10.0% p.a.

11.0% p.a.

% of award vesting1

0%

14%

56%

70%

1.  For any of this portion of the PSP awards to vest, an underpin condition must be met: Return on Capital Employed (ROCE) of 12.0% p.a. ROCE is defined on 

page 215. Vesting is on a straight line between the points. 

Relative TSR performance condition (30% of award) 

Below target 

Target 

Stretch 

Exceptional 

TSR ranking 

Below median 

Median 

Upper quartile 

Upper decile 

% of award vesting 

0%

6%

24%

30%

TSR performance comprises share price growth and dividends paid. Vesting is on a straight line between the points. 

Sage’s TSR performance will be measured relative to the TSR of the constituents of the FTSE 100, excluding nancial services and 
extracting companies. PSP awards granted in 2020 will be subject to potential withholding (malus) or recovery (clawback) if 
specied trigger events occur prior to the third anniversary of the release date of an award. “Trigger events” in respect of PSP 
awards will comprise a material misstatement of the audited results, error in calculation of the extent of PSP vesting, serious 
reputational damage or signicant nancial loss as a result of an individual’s conduct or gross misconduct which could have 
warranted an individual’s summary dismissal or a material failure of risk management. 

Non-executive Director remuneration 
The table below shows the fee structure for Non-executive Directors for 2020. Non-executive fees are determined by the full Board 
except for the fee for the Chairman of the Board which is determined by the Remuneration Committee. Non-executive fees will 
next be reviewed by the Remuneration Committee in 2020. 

Chairman of the Board all-inclusive fee 

Basic Non-executive Director fee 

Senior Independent Director additional fee 

Audit and Risk Committee Chairman additional fee 

Remuneration Committee Chairman additional fee 

Notes: 

2020 fees  

£400,000

£60,000
£17,0001

£17,000

£17,000

1.   Drummond Hall stepped down from his role as Chairman of the Remuneration Committee on 31 March 2019. While in his role as Chairman of the 

Remuneration Committee and Senior Independent Director, he received a reduced Senior Independent Director fee of £10,000. From 1 April 2019 the Senior 
Independent Director fee Drummond Hall received was aligned to the Audit and Risk Committee Chairman and the Remuneration Committee Chairman fee 
of £17,000. 

Annual Report and Accounts 2019 

  The Sage Group plc 

119 
119

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

Directors’ Annual Remuneration report continued 

Directors’ shareholdings and share interests (audited information) 

The shareholding guideline for Executive Directors was increased from the date of the 2019 AGM to 250% of salary. Executive 
Directors are expected to build up the required shareholding within a ve-year period of an Executive Director’s becoming subject 
to the guideline. As at 30 September 2019, Steve Hare held shares worth 316% of salary, Jonathan Howell held shares worth 102% 
of salary and Blair Crump held shares worth 52% of salary. Values include unvested deferred shares net of tax at the estimated 
marginal withholding rates. The values for Executive Directors are derived from interests in shares valued using the average 
market price of a share in the three months to 30 September 2019 (the last trading day of the financial year), which was £7.286, and 
the executive’s basic salary over the same period, translated into GBP using the average middle foreign currency exchange rate for 
the same period used to calculate the share price.  

Additionally, from 11 September 2019 the Remuneration Committee has introduced a requirement for Directors to hold Sage 
shares for a two-year period after stepping down from that position, being in the first year the lesser of 250% of salary (the 
shareholding guideline prior to cessation as an Executive Director) or the Executive Directors’ actual shareholding at leaving this 
position and reducing to 50% of this requirement in the second year. The Executive Directors’ actual shareholding will include any 
shares acquired through the vesting or release of shares from share incentive plans (net of tax, where applicable) after the date the 
policy was adopted and unvested shares granted under the Deferred Bonus Plan (net of tax) but excludes shares acquired through 
purchase and the release of shares under share incentive plans where the release occurred prior to the Remuneration 
Committee’s adoption of the policy. Additionally, Performance Share Plan shares vesting after cessation are subject to a two-year 
holding period at vesting. 

Interests in shares 
The interests as at 30 September 2019 of each person who was a Director of the Company during the year (together with interests 
held by his or her connected persons) were: 

Director 

J Bates1 
N Berkett2 
J Bewes3 

D Brydon 
A Court4 

B Crump 

D Hall 

S Hare 

J Howell 

S Jiandani 

C Keers 

Total 

Notes: 

Ordinary shares at 
30 September 2019  
number 

Ordinary shares at 
30 September 2018 
number 

0 

50,661 

10,000 

100,024 

1,350 

35,692 

10,000 

331,206 

75,000 

0 

0 

n/a

50,661

n/a

78,024

n/a

15,000

10,000

260,019

31,000

0

0

613,933 

444,704

1.  Dr John Bates was appointed as a Non-executive Director on 31 May 2019. 
2.  Neil Berkett stepped down from his role as Non-executive Director on 1 April 2019. His shareholding is shown to that date. 
3.  Jonathan Bewes was appointed as a Non-executive Director on 1 April 2019 
4.  Annette Court was appointed as a Non-executive Director on 1 April 2019. 

–  There have been no changes in the Directors’ holdings in the share capital of the Company, as set out in the table above, between 30 September 2019 and 

the date of this report. 

–  Details of the Executive Directors’ interests in outstanding share awards under the PSP, Deferred Bonus and all-employee share option plans are set 

out below.  

120 
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Annual Report and Accounts 2019 

  The Sage Group plc.  

Annual Report and Accounts 2019The Sage Group plc. 
 
 
All-employee share options (audited information) 

UK-based Executive Directors were entitled to participate in the Sage Group Savings-Related Share Option Plan (SRSOP), 
which closed to new invitations on 1 June 2017. In addition, all Executive Directors are eligible to join the all-employee share plan, 
the Sage Save and Share Plan, on the same terms as all employees based in their respective local jurisdiction. See note 14.2 on 
page 191 for more detail of this plan. In the year under review, Steve Hare participated in this scheme. Blair Crump was a participant 
in the 2017 Save and Share Plan and did not participate in the 2019 scheme. The outstanding all-employee share options granted 
to each Director of the Company are as follows: 

Exercise price  
per share 

Shares under option at  
1 October 2018  
number 

Granted 
during the year 
number 

Exercised 
during the year 
number 

Lapsed 
during the year 
number 

Shares under option at  
30 September 2019  
number 

Date exercisable 

317p 

604p 

610p 

9,463 

– 

1,964 

11,427 

–

2,980

–

–

(9,463)

–

(1,964)

(11,427)

–

–

–

–

– 

1 August 2019– 31 January 2020

2,980 

1 August 2022- 31 January 2023

–  1 August 2019-1 September 2019

2,980 

Director 

S Hare 

B Crump 

Total 

Notes: 

–  No performance conditions apply to options granted under the SRSOP and Save and Share Plans. For the 2014 SRSOP, the exercise price was set at £3.17, 

a 20% discount to the average share price on 15, 16 and 19 May 2014 of £3.9625. 

–  Blair Crump participated in the 2017 Save and Share Plan. Under the US Save and Share plan rules, the scheme has a two-year saving period. No performance 
conditions apply to options granted under this Plan. For the 2017 US Save and Share grant, the exercise price was set at £6.10, a 15% discount on the average 
share price on the three dealing days prior to grant which was on 1 June 2017. Blair exercised 1,964 options during 2019 at a fair market value per share of 
£6.97; this resulted in a gain of £1,709. 

–  Steve Hare participated in the 2019 Save and Share plan. Under the UK Save and Share plan rules, the scheme has a three-year saving period. No performance 

conditions apply to options granted under this plan. For the 2019 UK Save and Share grant, the exercise price was set at £6.04, a 20% discount on the average 
share price on 20, 21 and 22 May 2019 of £7.546. Steve exercised 9,463 options during 2019 at a fair market value per share of £6.9782; this resulted in a gain 
of £36,037. 

–  Jonathan Howell did not participate in the 2019 Save and Share Plan. 
–  The market price of a share of the Company at 30 September 2019 (the last trading day of the financial year) was £6.914 (mid-market average) and the lowest 

and highest market prices during the year were £5.256 and £8.204 respectively. 

Performance Share Plan (audited information) 
The outstanding awards granted to each Executive Director of the Company under the Performance Share Plan are as follows: 

Director 

S Hare 

Grant date 

28 February 2019

7 December 2017

14 December 2016

2 March 2016

J Howell 

28 February 2019

11 December 2018

11 December 2018

B Crump 

28 February 2019

7 December 2017

14 December 2016

22 September 2016

Total 

Notes: 

Under award  
1 October 2018  
number 

Awarded 
during the year 
number 

Vested 
during the year 
number 

Lapsed 
during the year 
number 

Under award  
30 September 2019 
number 

– 

265,975

171,597 

208,300 

211,356 

591,253 

– 

– 

– 

– 

– 

171,814 

196,379 

98,993 

467,186 

1,058,439 

–

–

–

–

–

–

(60,236)

(151,120)

–

–

–

265,975

(60,236)

(151,120)

184,801

98,919

213,779

497,499

190,027

–

–

–

190,027

953,501

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(28,213)

(28,213)

(70,780)

(70,780)

(88,449)

(221,900)

265,975 

171,597 

208,300 

– 

645,872 

184,801 

98,919 

213,779 

497,499 

190,027 

171,814 

196,379 

– 

558,220 

1,701,591 

Vesting date 

4 December 2021

7 December 2020

14 December 2019

2 March 2019

4 December 2021

3 October 2020

4 October 2019

4 December 2021

7 December 2020

14 December 2019

2 March 2019

–  No variations were made in the terms of the awards in the year. 
–  PSP awards for 2019 were granted to Executive Directors on 28 February 2019, following the approval of the 2019 Policy at the 2019 Annual General Meeting. 
The market price of the award was £5.79 aligned to the market price of 2019 awards granted on 4 December 2018 to senior colleagues except Executive Directors.  

–  The performance conditions for awards granted in March 2016, September 2016, December 2016 and December 2017 are set out in the respective 

Annual Reports for the year of grant and for awards granted in February 2019 on page 114.  

–  The performance conditions for Steve Hare’s and Blair Crump’s awards that vested during 2019 are set out on page 118 of the 2018 Annual Report.  
–  Awards for Steve Hare granted in December 2017 and after are subject to a holding period of two years on vesting. Awards for Jonathan Howell vesting in 
2020 and after are subject to a holding period of two years on vesting. Awards for Blair Crump granted in February 2019 are subject to a holding period of 
two years on vesting.  

–  The performance conditions for awards granted in December 2018 and February 2019 are on page 114. 

Annual Report and Accounts 2019 

  The Sage Group plc 

121 
121

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REMUNERATION REPORT continued 

Directors’ Annual Remuneration report continued 

Deferred shares (audited information) 
The outstanding awards granted to each Executive Director of the Company under The Sage Group Deferred Bonus Plan are 
as follows: 

Director 

S Hare 

Grant date 

7 December 2017 

14 December 2016 

9 December 2015  

B Crump 

7 December 2017 

Total 

Notes: 

Under award at  
1 October 2018  
number 

Awarded 
during the year 
number 

Vested 
during the year 
number 

Lapsed 
during the year 
number 

Under award at  
30 September 2019 
number 

Vesting date 

5,491 

23,528 

13,673 

8,488 

51,180 

–

–

–

–

–

–

(23,528)

(13,673)

–

(37,201)

–

–

–

–

–

5,491 

7 December 2019

– 

– 

8,488 

13,979 

14 December 2018

9 December 2018

7 December 2019

–  No bonus payments were made to Executive Directors in the year ended 30 September 2019, therefore no deferred share awards were made in this timeframe. 

There are limits on the number of newly issued and treasury shares that can be used to satisfy awards under the Group’s employee 
share schemes in any 10-year period. The limits and the Group’s current position against those limits as at 30 September 2019 
(the last practicable date prior to publication of this document) are set out below: 

Limit 

5% of Group’s share capital can be used for discretionary share schemes 

10% of Group’s share capital can be used for all share schemes 

Current position 

2.94%

3.68%

The Company has previously satised all awards under the Performance Share Plan through the market purchase of shares or 
transfer of treasury shares and will continue to consider the most appropriate approach, based on the relevant factors at the time.  

External appointments 

Executive Directors are permitted, where appropriate and with Board approval, to take Non-executive Directorships with other 
organisations in order to broaden their knowledge and experience in other markets and countries. Fees received by the Directors 
in their capacity as Directors of these companies are retained, reecting the personal responsibility they undertake in these roles. 
The Board recognises the signicant demands that are made on Executive and Non-executive Directors and has therefore adopted 
a policy that no Executive Director should hold more than one directorship of other listed companies. Except in exceptional 
circumstances, where approved in advance by the Chairman of the Remuneration Committee, if an Executive Director holds  
Non-executive positions at more than one listed company then only the fees from one such company will be retained by the 
Director. The Executive Directors do not currently hold any appointments of this nature. 

No formal limit on other board appointments applies to Non-executive Directors under the 2019 Policy but prior approval (not to 
be unreasonably withheld) from the Chairman on behalf of the Board is required in the case of any new appointment. In the case of 
the Chairman, prior approval of the Nomination Committee is required on behalf of the Board. 

Unexpired term of contract table 

Director 

Date of contract 

Unexpired term of contract 
on 30 September 2019, 
or on date of contract if later 

Notice period under contract 

Executive Directors 

S Hare 

J Howell 

B Crump 

Non-executive Directors 

J Bates 

J Bewes 

D Brydon 

A Court 

D Hall 

S Jiandani 

C Keers 

3 January 2014 

10 December 2018 

1 January 2018 

12 months

12 months

12 months

12 months from the Company and/or individual

12 months from the Company and/or individual

12 months from the Company and/or individual

31 May 2019 

2 years 8 months

1 month from the Company or 1 month from the individual

1 April 2019 

6 July 2017 

1 April 2019 

1 January 2017 

28 February 2017 

1 July 2017 

2 years 6 months

1 month from the Company or 1 month from the individual 

8 months

6 months from the Company and/or individual

2 years 6 months

1 month from the Company or 1 month from the individual 

3 months

1 month from the Company or 1 month from the individual 

5 months

1 month from the Company or 1 month from the individual 

9 months

1 month from the Company or 1 month from the individual 

122 
122

Annual Report and Accounts 2019 

  The Sage Group plc.  

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
Consideration by the Directors of matters relating to Directors’ remuneration 

The following Directors were members of the Remuneration Committee when matters relating to the Directors’ remuneration for 
the year were being considered: 

–  Annette Court (Chair from 1 April 2019); 

–  Neil Berkett (to 1 April 2019); 

–  Drummond Hall (Chair to 1 April 2019); 

–  Jonathan Howell (prior to his appointment as CFO on 10 December 2018); 

–  Cath Keers. 

The Remuneration Committee received assistance from Amanda Cusdin (Chief People Officer), Tina Clayton (Executive Vice 
President, Reward & Recognition) and Vicki Bradin (General Counsel and Company Secretary) and other members of management 
(including the CEO and CFO), who may attend meetings by invitation, except when matters relating to their own remuneration are 
being discussed. 

External advisors 

The Remuneration Committee continues to receive advice from Deloitte LLP, an independent rm of remuneration consultants 
appointed by the Remuneration Committee after consultation with the Board. During the year, Deloitte’s executive compensation 
advisory practice advised the Remuneration Committee on developments in market practice, corporate governance, institutional 
investor views, the development of the Company’s incentive arrangements and the review of the 2019 Policy. Total fees for advice 
provided to the Remuneration Committee during the year were £88,510. 

The Remuneration Committee is satised that the advice it has received has been objective and independent. 

Deloitte is a founding member of the Remuneration Consultants Group and adheres to its code in relation to executive 
remuneration consulting in the UK. Other parts of Deloitte have provided tax advice, specic corporate nance support in the 
context of merger and acquisition activity and unrelated corporate advisory services. 

Stitch, a Deloitte business, provided the Sage reward team with communication support on employee reward and share plan 
communications during 2019.  

Statement of shareholding voting 

The table below sets out the results of the vote on the 2019 Policy and report at the 2019 AGM: 

Remuneration policy 

Remuneration report 

Votes for 

Votes against 

Number 

% 

Number 

% 

Votes  
cast 

Votes 
withheld 

747,391,904

842,860,938

96.23

98.74

29,250,695

10,713,722

3.77 

776,642,599 

97,632,667

1.26 

853,574,660 

20,700,606

Annette Court 
Chairman of the Remuneration Committee  

19 November 2019 

Annual Report and Accounts 2019 

  The Sage Group plc 

123 
123

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCE 
 
 
 
DIRECTORS’ REPORT

DIRECTORS’ REPORT

The Directors present their report together with the audited 
consolidated financial statements for the year ended 
30 September 2019. The Annual Report and Accounts contains 
statements that are not based on current or historical fact and 
are forward-looking in nature. Please refer to the “Disclaimer” 
on page 127.

Information included in the Strategic Report

This Directors’ Report, together with the Strategic Report, 
on pages 2 to 65, represent the management report for the 
purpose of compliance with DTR 4.1.R. 

The information that fulfils the reporting requirements relating 
to the following matters can be found on the following pages of 
the Strategic Report:

Subject matter

Future  
developments

Page

12-15 – In conversation with 
Steve Hare

79 Corporate Governance Report

Greenhouse gas emissions 42-45 – Environment section
Important events since 
the financial year end

Page 205 Note 19 to the 
Group financial statements

Corporate Governance Report

The Disclosure Guidance and Transparency Rules (“DTR”) 
require certain information to be included in a corporate 
governance statement in the Directors’ Report. This information 
can be found in the Corporate Governance Report on pages 
70 to 128, which is incorporated into this Directors’ Report by 
reference and, in the case of the information referred to in 
DTR 7.2.6, in this Directors’ Report.

Disclosure of information under 
Listing Rule 9.8.4

Information on allotments of shares for cash pursuant to the 
Group employee share schemes can be found on page 188 
within the notes to the Group financial statements.

Results and dividends

The results for the year are set out from page 129. Full details 
of the proposed final dividend payment for the year ended 
30 September 2019 are set out on page 193. The Board is 
proposing a final dividend of 11.12p per share following the 
payment of an interim dividend of 5.79p per share on 14 June 
2019. The proposed total dividend for the year is therefore 
16.91p per share.

Going concern

After making enquiries, the Directors have a reasonable 
expectation that Sage has adequate resources to continue in 
operational existence for the foreseeable future, a period of not 
less than 12 months from the date of the financial statements. 
Accordingly, they continue to adopt the going concern basis in 
preparing the financial statements. In reaching this conclusion, 
the Directors have had due regard to the following:

 – The cash generated from operations, available cash resources 
and committed bank facilities and their maturities, which, 
taken together, provide confidence that Sage will be able to 
meet its obligations as they fall due. Further information on 
the available cash resources and committed bank facilities is 
provided in note 13 to the financial statements;

 – The financial position of Sage, its cash flows, financial risk 

management policies and available debt facilities, which are 
described in the financial statements, and Sage’s business 
activities, together with the factors likely to impact its future 
growth and operating performance, which are set out in the 
Strategic Report on pages 46 to 53;

 – Consideration of downside sensitivities, including a range of 
conservative cash flow scenarios applying more moderate 
growth drivers throughout the period. This resulted in 
current cash balances reducing over time but maintaining 
ample liquidity; and

 – Mitigating actions that would be available to the Directors to 
alleviate the impact of any extreme scenario should it occur.

Viability statement

The full viability statement and the associated explanations 
made in accordance with provision C.2.2 of the Code can be 
found on page 64.

Research and development

During the year, we incurred a cost of £220m (2018: £192m) 
in respect of research and development. Please see page 157 
for further details.

Political donations

No political donations were made in the year.

Directors and their interests

A list of Directors, their interests in the ordinary share capital 
of the Company, their interests in its long-term Performance 
Share Plan and details of their options over the ordinary 
share capital of the Company are given in the Directors’ 
Remuneration Report on page 108. No Director had a material 
interest in any significant contract, other than a service 
contract or contract for services, with the Company or any of 
its operating companies at any time during the year.

124

Annual Report and Accounts 2019The Sage Group plc.The names of all persons who, at any time during the year, 
were Directors of the Company can be found on pages 67 to 
68. Neil Berkett also served as a Director during the year, and 
stepped down from the Board on 1 April 2019.

As at the date of this report, indemnities (which are qualifying 
third-party indemnity provisions under the Companies Act 
2006) are in place under which the Company has agreed 
to indemnify the Directors of the Company to the extent 
permitted by law and by the Company’s articles of association, 
in respect of all liabilities incurred in connection with the 
performance of their duties as a Director of the Company or 
its subsidiaries. Copies of these indemnities are available for 
review at the Company’s registered office.

Employment policy

The Group continues to give full and fair consideration to 
applications for employment made by disabled persons, 
having regard to their respective aptitudes and abilities. 
The policy includes, where practicable, the continued 
employment of those who may become disabled during 
their employment and the provision of training and career 
development and promotion, where appropriate.

The Group has continued its policy of employee involvement by 
making information available and consulting, where appropriate, 
with employees on matters of concern to them. Colleagues 
regularly receive updates on the financial and economic factors 
affecting the Group. Many colleagues are stakeholders in the 
Company through participation in share option schemes and a 
long-term Performance Share Plan. Further details of colleague 
engagement are given on pages 34, 70, 80 and 83.

Rights and obligations attaching to shares

Voting
In a general meeting of the Company, subject to the provisions 
of the articles of association and to any special rights or 
restrictions as to voting attached to any class of shares in the 
Company (of which there are none):

 – On a show of hands, a qualifying person (being an individual 
who is a member of the Company, a person authorised to  
act as the representative of a corporation or a person 
appointed as a proxy of a member) shall have one vote, 
except that a proxy has one vote for and one vote against  
a resolution if the proxy has been appointed by more 
than one member and has been given conflicting voting 
instructions by those members, or has been given discretion 
as to how to vote; and

 – On a poll, every member who is present in person or by proxy 

shall have one vote for every share of which he or she is 
the holder.

No member shall be entitled to vote at any general meeting 
or class meeting in respect of any shares held by them if any 
call or other sum then payable by them in respect of that share 
remains unpaid. Currently, all issued shares are fully paid.

Deadlines for voting rights
Full details of the deadlines for exercising voting rights in 
respect of the resolutions to be considered at the Annual 
General Meeting to be held on 25 February 2020 will be set out 
in the Notice of Annual General Meeting.

Major shareholdings

Dividends and distributions

At 30 September 2019, the Company had been notified, 
in accordance with the DTRs, of the following interests in its 
ordinary share capital:

Name

Blackrock, Inc.
Lindsell Train Limited
Fundsmith LLP
Aviva Investors

Ordinary shares

% of 
capital1

Nature of holding

64,021,267
54,140,022
53,635,451
43,314,672

5.90 Direct and Indirect
Direct
5.01
5.00
Direct
3.982 Direct and Indirect

Subject to the provisions of the Companies Act 2006, the 
Company may, by ordinary resolution, declare a dividend to be 
paid to the members, but no dividend shall exceed the amount 
recommended by the Board.

The Board may pay interim dividends, and also any fixed rate 
dividend, whenever the financial position of the Company, in the 
opinion of the Board, justifies its payment. All dividends shall be 
apportioned and paid pro-rata according to the amounts paid 
up on the shares.

Notes:

1.  % as at date of notification. The DTRs require notification when the % 

voting rights (through shares and financial instruments) held by a person 
reaches, exceeds or falls below an applicable threshold specified in 
the DTRs.

2.  In the period from 30 September 2019 to the date of this report, 

we received the following further notification:

Liquidation

If the Company is in liquidation, the liquidator may, with the 
authority of a special resolution of the Company and any other 
authority required by the statutes (as defined in the articles 
of association):

Name

Ordinary shares

% of 
capital1

Nature of holding

 – Divide among the members in specie the whole or any part 

Aviva Investors

45,686,129

4.19 Direct and Indirect

of the assets of the Company; or

 – Information provided to the Company under the DTRs is publicly available 

via the regulatory information service and on the Company website.

 – Vest the whole or any part of the assets in trustees upon such 

trusts for the benefit of members as the liquidator shall think fit.

Share capital

The Company’s share capital is as set out on page 188. 
The Company has a single class of share capital which is 
divided into ordinary shares of 1 4⁄77p each.

125

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCEDIRECTORS’ REPORT continued

Transfer of shares

Subject to the articles of association, any member may transfer 
all or any of his or her certificated shares by an instrument of 
transfer in any usual form or in any other form which the Board 
may approve. The Board may, in its absolute discretion, decline 
to register any instrument of transfer of a certificated share 
which is not a fully paid share (although not so as to prevent 
dealings in shares taking place on an open and proper basis) or 
on which the Company has a lien.

The Board may also decline to register a transfer of a 
certificated share unless the instrument of transfer is: (i) left 
at the office, or at such other place as the Board may decide, 
for registration; and (ii) accompanied by the certificate for the 
shares to be transferred and such other evidence (if any) as the 
Board may reasonably require to prove the title of the intending 
transferor or his or her right to transfer the shares.

The Board may permit any class of shares in the Company to 
be held in uncertificated form and, subject to the articles of 
association, title to uncertificated shares to be transferred 
by means of a relevant system and may revoke any such 
permission. Registration of a transfer of an uncertificated  
share may be refused where permitted by the statutes 
(as provided in the articles of association).

Repurchase of shares

The Company obtained shareholder authority at the last 
Annual General Meeting on 27 February 2019 to buy back up 
to 108,569,466 ordinary shares. The minimum price which 
must be paid for each ordinary share is its nominal value and 
the maximum price set out in the resolution is the higher of 
an amount equal to 105% of the average of the middle market 
quotations for an ordinary share as derived from the London 
Stock Exchange Daily Official List for the five business days 
immediately before the purchase is made and an amount 
equal to the higher of the price of the last independent trade 
of an ordinary share and the highest current independent bid 
for ordinary shares on the trading venue where the purchase 
is carried out (in each case exclusive of expenses). Share 
repurchases are used from time to time as a method to control 
the Group’s leverage and decisions are made against strict 
price, volume and returns criteria that are agreed by the Board 
and regularly reviewed.

The Company made no share repurchases during the year 
under review.

Amendment of the Company’s articles 
of association

Any amendments to the Company’s articles of association may 
be made in accordance with the provisions of the Companies 
Act 2006 by way of special resolution.

Appointment and replacement of Directors

Directors shall be not less than two and no more than 15 in 
number. Directors may be appointed by the Company by 
ordinary resolution or by the Board. A Director appointed 
by the Board holds office only until the next Annual General 
Meeting and is then eligible for election by the shareholders. 

The Board may from time to time appoint one or more 
Directors to hold employment or executive office for such 
period (subject to the Companies Act 2006) and on such  
terms as they may determine and may revoke or terminate  
any such appointment.

Under the articles of association, at every Annual General 
Meeting of the Company, every Director shall retire from 
office (but shall be eligible for election or re-election by the 
shareholders). The Company may by special resolution (or by 
ordinary resolution of which special notice has been given) 
remove, and the Board may, by unanimous decision remove, 
any Director before the expiration of his or her term of office. 
The office of Director shall be vacated if: (i) he or she resigns; 
(ii) he or she has become physically or mentally incapable of 
acting as a director and may remain so for more than three 
months and the Board resolves that his or her office is vacated; 
(iii) he or she is absent without permission of the Board from 
meetings of the Board for six consecutive months and the 
Board resolves that his or her office is vacated; (iv) he or she 
becomes bankrupt or makes an arrangement or composition 
with his or her creditors generally; (v) he or she is prohibited 
by law from being a director; or (vi) he or she is removed from 
office pursuant to the articles of association.

Powers of the Directors

The business of the Company will be managed by the Board 
which may exercise all the powers of the Company, subject 
to the provisions of the Company’s articles of association, 
the Companies Act 2006 and any ordinary resolution of 
the Company.

Shares held in the Employee Benefit Trust

The trustee of The Sage Group plc Employee Benefit Trust has 
agreed not to vote any shares held in the Employee Benefit Trust 
at any general meeting. If any offer is made to shareholders to 
acquire their shares the trustee will not be obliged to accept or 
reject the offer in respect of any shares which are at that time 
subject to subsisting awards, but will have regard to the interests 
of the award holders and will have power to consult them to 
obtain their views on the offer. Subject to the above the trustee 
may take action with respect to the offer it thinks fair.

Significant agreements

The following significant agreements contain provisions 
entitling the counterparties to exercise termination or other 
rights in the event of a change of control of the Company:

 – Under a note purchase agreement dated 20 May 2013 relating 
to US$150 million senior notes, Series E, due 20 May 2020, 
US$150 million senior notes, Series F, due 20 May 2023 
and US$50 million senior notes, Series G, due 20 May 2025 
between Sage Treasury Company Limited and the note 
holders and guaranteed by the Company, on a change of 
control of the Company, the Company will not take any 
action that consummates or finalises a change of control 
unless at least 15 business days prior to such action it 
shall have given to each holder of notes written notice 
containing and constituting an offer to prepay all notes on 
a date specified in such offer which shall be a business day 
occurring subsequent to the effective date of the change of 

126

Annual Report and Accounts 2019The Sage Group plc.together with accrued interest and all other amounts 
accrued under the finance documents, immediately due and 
payable, whereupon the commitment of that lender will be 
cancelled and all such outstanding amounts will become 
immediately due and payable;

 – Under the terms of the bank debt facilities above, “control” 

is defined as per section 840 of the Income and Corporation 
Taxes Act 1998;

 – The platform reseller agreement dated 31 January 2015 
relating to the Company’s strategic arrangements with 
Salesforce.com EMEA Limited contains a change of control 
right enabling Salesforce to terminate the agreement in 
the event there is a change of control in favour of a direct 
competitor of Salesforce.com EMEA Limited. The agreement 
contains post termination requirements upon Salesforce to 
support a transition for up to a specified period; and

 – In respect of the platform reseller agreement with 

Salesforce.com EMEA Limited, “change of control” occurs 
where a corporate transaction results in the owners of the 
subject entity owning less than 50% of the voting interests in 
that entity as a result of the corporate transaction.

Financial risk management

The Group’s exposure to and management of capital, liquidity, 
credit, interest rate and foreign currency risk are shown in 
note 13.6 to the financial statements. Our approach to risk 
management generally and our principal risks can be found in 
note 13.6 on pages 58 to 65.

Disclaimer

The purpose of this Annual Report and Accounts is to provide 
information to the members of the Company. The Annual 
Report and Accounts has been prepared for, and only for, the 
members of the Company, as a body, and no other persons. 
The Company, its Directors and employees, agents or advisors 
do not accept or assume responsibility to any other person to  
whom this document is shown or into whose hands it may come  
and any such responsibility or liability is expressly disclaimed.

The Annual Report and Accounts contains certain  
forward-looking statements with respect to the operations, 
performance and financial condition of the Group. By their  
nature, these statements involve uncertainty since future events 
and circumstances can cause results and developments to 
differ materially from those anticipated. The forward-looking 
statements reflect knowledge and information available at 
the date of preparation of this Annual Report and Accounts 
and the Company undertakes no obligation to update these 
forward-looking statements. Nothing in this Annual Report and 
Accounts should be construed as a profit forecast.

control which is not less than 30 days or more than 60 days 
after the date of the notice of prepayments. Where a holder 
of notes accepts the offer to prepay, the prepayment shall 
be 100% of the principal amount of the notes together with 
accrued and unpaid interest thereon and shall be made on 
the proposed prepayment date. No prepayment under a 
change of control shall include any premium of any kind;

 – Under a note purchase agreement dated 26 January 2015 

relating to €55 million senior notes, Series H, due 26 January 
2022, €30 million senior notes, Series I, due 26 January 
2023 and US$200 million senior notes, Series J, due 26 
January 2025 between Sage Treasury Company Limited 
and the note holders and guaranteed by the Company, on 
a change of control of the Company, the Company will not 
take any action that consummates or finalises a change of 
control unless at least 15 business days prior to such action 
it shall have given to each holder of notes written notice 
containing and constituting an offer to prepay all notes on 
the date specified in such offer which shall be a business day 
occurring subsequent to the effective date of the change of 
control which is not less than 30 days or more than 60 days 
after the date of notice of prepayments. Where a holder of 
notes accepts the offer to prepay, the prepayment shall be 
100% of the principal amount of the notes together with 
accrued and unpaid interest thereon and any applicable 
net loss and, in each case, including the deduction of any 
applicable net gain and shall still be made on the proposed 
payment date. No prepayment under a change of control 
shall include any premium of any kind;

 – Under the terms of the purchase agreements above, 

“control” is defined as per section 450 of the Corporation 
Tax Act 2010, and a “change of control” occurs if any person 
or group of persons acting in concert gains control of 
the Company.

 – Under a dual tranche US$719 million and £135 million  

five-year multi-currency revolving credit facility agreement 
dated 7 February 2018 between, amongst others, Sage 
Treasury Company Limited and the facility agent and 
guaranteed by the Company, on a change of control, if any 
individual lender so requires and after having consulted with 
Sage Treasury Company Limited in good faith for not less 
than 30 days following the change of control, the facility 
agent shall, by not less than 10 business days’ notice to 
Sage Treasury Company Limited, cancel the commitment 
of that lender and declare the participation of that lender 
in all outstanding loans, together with accrued interest and 
all other amounts accrued under the finance documents, 
immediately due and payable, whereupon the commitment 
of that lender will be cancelled and all such outstanding 
amounts will become immediately due and payable;

 – Under a £200 million two-year term loan credit facility 

agreement dated 10 September 2019 between, amongst 
others, Sage Treasury Company Limited and Lloyds Bank 
plc (as facility agent) and guaranteed by the Company, 
on a change of control, if any individual lender so requires 
and after having consulted with Sage Treasury Company 
Limited in good faith for not less than 30 days following 
the change of control, the facility agent shall, by not less 
than 10 business days’ notice to Sage Treasury Company 
Limited, cancel the commitment of that lender and declare 
the participation of that lender in all outstanding loans, 

127

Annual Report and Accounts 2019The Sage Group plc.GOVERNANCEDIRECTORS’ REPORT continued

Statement of Directors’ responsibilities

Directors’ statement

The Directors are responsible for preparing the Annual Report 
and Accounts, including the Directors’ Remuneration Report 
and the Group and parent Company financial statements, in 
accordance with applicable law and regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors have prepared the Group financial statements in 
accordance with International Financial Reporting Standards 
(“IFRS”) as adopted by the European Union (“EU”) and the 
parent Company financial statements in accordance with 
United Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards and applicable law). 
Under company law, the Directors must not approve the 
financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Company and the 
Group and of the profit or loss of the Group and the Company 
for that period.

In preparing these financial statements the Directors are 
required to:

 – Select suitable accounting policies and then apply 

them consistently;

 – Make judgements and estimates that are reasonable 

and prudent;

 – State whether IFRS as adopted by the EU and applicable UK 
Accounting Standards have been followed, subject to any 
material departures disclosed and explained in the Group 
and parent Company financial statements respectively; and

 – Prepare the financial statements on the going concern basis, 
unless it is inappropriate to presume that the Company will 
continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any 
time the financial position of the Company and the Group and 
to enable them to ensure that the financial statements and the 
Directors’ Remuneration Report comply with the Companies 
Act 2006 and, as regards the Group’s financial statements, 
Article 4 of the International Accounting Standards Regulation. 
They are also responsible for safeguarding the assets of the 
Company and the Group and hence for taking reasonable steps for 
the prevention and detection of fraud and other irregularities.

The Directors as at the date of this report, whose names and 
functions are listed in the Board of Directors on pages 67 to 68, 
confirm that:

 – To the best of their knowledge, the Group’s financial 

statements, which have been prepared in accordance with 
IFRS as adopted by the EU, give a true and fair view of the 
assets, liabilities, financial position and profit or loss of the 
Group; and

 – To the best of their knowledge, the Directors’ Report and the 
Strategic Report include a fair review of the development 
and performance of the business and the position of the 
Group, together with a description of the principal risks and 
uncertainties that it faces.

Each Director as at the date of this report further confirms that:

 – So far as the Director is aware, there is no relevant  

audit information of which the Company’s auditors are 
unaware; and

 – The Director has taken all the steps that he or she ought to 
have taken as a Director in order to make himself/herself 
aware of any relevant audit information and to establish that 
the Company’s auditors are aware of that information.

This confirmation is given and should be interpreted 
in accordance with the provisions of section 418 of the 
Companies Act 2006.

In addition, the Directors as at the date of this report consider 
that the Annual Report and Accounts, taken as a whole, is fair, 
balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s and 
the Group’s position and performance, business model 
and strategy.

By Order of the Board

Vicki Bradin
Company Secretary

19 November 2019

The Sage Group plc. 
Company number 02231246

128

Annual Report and Accounts 2019The Sage Group plc.CONTENTS 
Group financial statements

Independent auditor’s report to the members of The Sage Group plc 

Group financial statements

Consolidated income statement
Consolidated statement of comprehensive income
Consolidated balance sheet
Consolidated statement of changes in equity
Consolidated statement of cash flows

Notes to the Group financial 
statements Supplementary  
notes to the Group  
financial statements

1. Basis of preparation and critical accounting estimates and judgements

Results for the year
2. Segment information
3. Profit before income tax
4. Income tax expense
5. Earnings per share

Operating assets and liabilities
6. Intangible assets
7. Property, plant and equipment
8. Working capital
9. Provisions
10. Post-employment benefits
11. Deferred income tax

Net debt and capital structure
12. Cash flow and net debt
13. Financial instruments
14. Equity

Other notes
15. Acquisitions and disposals
16. Related party transactions
17. IFRS 15
18. Group undertakings
19. Post-balance sheet events

130

140
141
142
143
144

145

149
154
161
163

165
169
171
174
175
177

180
183
188

194
197
198
202
205

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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF THE SAGE GROUP PLC

Opinion
In our opinion:

 – The Sage Group plc’s Group financial statements and Parent Company financial statements (the “financial statements”) give 

a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 30 September 2019 and of the Group’s 
profit for the year then ended;

 – the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union; 

 – the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice; and

 – the financial statements have been prepared in accordance with the requirements of the Companies Act 2006, and, as regards 

the Group financial statements, Article 4 of the IAS Regulation.

Separate opinion in relation to IFRS as issued by the International Accounting Standards Board
As explained in note 1 to the consolidated financial statements, the Group, in addition to applying IFRS as adopted by the 
European Union, has also applied IFRS as issued by the International Accounting Standards Board (IASB). In our opinion, the 
consolidated financial statements also comply with IFRS as issued by the IASB.

We have audited the financial statements of The Sage Group plc which comprise:

Group

Parent Company

Consolidated balance sheet as at 30 September 2019
Consolidated income statement for the year then ended

Consolidated statement of comprehensive income for the year then ended

Consolidated statement of changes in equity for the year then ended
Consolidated statement of cash flows for the year then ended
Related notes 1 to 19 to the financial statements, including a summary of 
significant accounting policies

Parent Company balance sheet as at 30 September 2019
Parent Company statement of changes in equity for the 
year then ended 
Related notes 1 to 7 to the financial statements including 
a summary of significant accounting policies 

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law 
and International Financial Reporting Standards (IFRSs) as adopted by the European Union. The financial reporting framework 
that has been applied in the preparation of the Parent Company financial statements is applicable law and United Kingdom 
Accounting Standards, including FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” 
(United Kingdom Generally Accepted Accounting Practice).

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report below. We are independent of the Group and Parent Company in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied 
to listed public interest entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to principal risks, going concern and viability statement
We have nothing to report in respect of the following information in the Annual Report, in relation to which the ISAs (UK) require 
us to report to you whether we have anything material to add or draw attention to:

 – the disclosures in the Annual Report set out on pages 58 to 63 that describe the principal risks and explain how they are being 

managed or mitigated;

 – the Directors’ confirmation set out on page 58 in the Annual Report that they have carried out a robust assessment of 

the principal risks facing the entity, including those that would threaten its business model, future performance, solvency 
or liquidity;

 – the Directors’ statement set out on page 124 in the Directors’ Report about whether they considered it appropriate to adopt the 
going concern basis of accounting in preparing them, and their identification of any material uncertainties to the entity’s ability 
to continue to do so over a period of at least twelve months from the date of approval of the financial statements

130

Annual Report and Accounts 2019The Sage Group plc. – whether the Directors’ statement in relation to going concern required under the Listing Rules in accordance with 

Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit; or 

 – the Directors’ explanation set out on pages 64 to 65 in the Annual Report as to how they have assessed the prospects of the 
entity, over what period they have done so and why they consider that period to be appropriate, and their statement as to 
whether they have a reasonable expectation that the entity will be able to continue in operation and meet its liabilities as they 
fall due over the period of their assessment, including any related disclosures drawing attention to any necessary qualifications 
or assumptions.

Overview of our audit approach
Key audit matters

 – Revenue recognition

 – First time application of IFRS 15

Audit scope

 – Recoverability of goodwill and other intangible assets allocated to the Intacct cash generating unit (‘CGU’)
 – We performed an audit of the complete financial information of 6 components and audit procedures on 

specific balances for a further 5 components.

 – The components where we performed full or specific audit procedures accounted for 95% of adjusted Profit 

before tax* and 89% of Revenue.

Materiality

 – Overall group materiality of £18.8m which represents 5% of adjusted Profit before tax*.

 * Profit before tax and non-recurring items as defined in the ‘Our application of materiality’ section of this report.

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the 
allocation of resources in the audit, and directing the efforts of the engagement team. These matters were addressed in the 
context of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate opinion 
on these matters.

Key audit matter

Revenue recognition 
The Group has reported revenues of £1,936m (FY18: £1,846m) with deferred revenue at 30 September 2019 of £645m (FY18: £626m). 

We assessed revenue recognition as a fraud risk as revenue forms the basis for certain of the Group’s key performance indicators, 
both in external communications and for management incentives.

We identified two specific risks of fraud and error in respect of inappropriate revenue recognition given the nature of the Group’s 
products and services as follows:

 – Inappropriate timing of revenue recognition, including cut-off and deferral; and;

 – Inappropriate measurement of revenue attributed to products and services provided when sold together as a bundle. 

Our judgment is that the level of risk in this area remains consistent with the prior year.

We have not made significant changes to our audit response compared to the prior year other than the extension of the use of data 
analysis at certain component locations.

Refer to the Audit and Risk Committee Report (page 89). Revenue recognition is disclosed in notes 2.1 and 3.1 of the consolidated 
financial statements and relevant accounting policies in note 3.1.

Our audit response
We performed full or specific scope audit procedures over this risk area in 8 components with significant revenue streams, 
which covered 89% of the Group’s revenue. 

131

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF THE SAGE GROUP PLC continued

Revenue recognition continued
Audit Response
Area of audit focus
 – We performed walkthroughs of each significant class of revenue transactions and assessed the design 

Walkthroughs and 
controls

effectiveness of key controls. 

 – For 2 components, we tested the operating effectiveness of certain internal controls as this was identified 

as the most efficient audit approach.

Timing of revenue 
recognition, including 
cut-off and deferral

 – We evaluated management’s determination of whether the nature of the Group’s products and services 

results in the provision of a good or service at a point in time or over a contractual term. This included the 
assessment of new or one-off transactions.

 – For products and services where revenue is earned over a contractual term, we:

 – tested a sample of transactions to ensure the amount of revenue recognised in the year and the 
amount deferred at the balance sheet date were accurately calculated based on progress of the 
contract, and/or

 – at certain components, with support from EY IT team members, we utilised bespoke data analysis to 

facilitate independent reperformance of certain management calculations, including deferred revenue. 

 – We performed cut-off testing around the year-end.

 – Where practicable, at certain components we extended the use of data analysis in the current year. 

Our procedures involved testing full populations of transactions, including correlation analysis between 
invoiced revenue, receivables and cash, as well as analysis of credit notes.

 – We performed tests of details and analytical procedures to validate the recognition of revenue throughout 

the year.

 – We performed a search for revenue recorded through journal entries outside of normal business 

processes. We investigated any unusual items to establish whether a service had been provided or a sale 
had occurred in the financial year to support the revenue recognised.

Measurement of revenue 
attributed to products 
and services provided

 – For bundled products, we tested on a sample basis, that (1) the calculation of the fair value attributed to 
each element of the bundle was reasonable, and (2) that the allocation of any discount was consistent 
with the relative fair value of each element of the bundle.

 – We performed other tests of details and analytical procedures to validate the measurement of revenue 

throughout the year.

Management override

 – Audit teams at full and specific scope components with significant revenue streams performed certain 
specific procedures to address the risk of management override, including testing to identify unusual, 
new or significant transactions or contractual terms. 

Disclosures

 – We also considered the adequacy of the Group’s disclosures relating to revenue recognition in notes 1 

(critical accounting estimates and judgments) and note 3.1 (Revenue).

Key observations communicated to the Audit and Risk Committee
Based on procedures performed, we did not identify any evidence of material misstatement in the revenue recognised in the year. 

132

Annual Report and Accounts 2019The Sage Group plc.Key audit matter

First time application of IFRS 15
The Group adopted IFRS 15 Revenue from Contracts with Customers (‘IFRS 15’) from 1 October 2018 and applied the modified 
retrospective method to recognise the effect of the transition in equity at this date. The transition adjustment as at 1 October 2018 
resulted in an increase to the Group’s net assets of £24 million, as described in note 17 to the consolidated financial statements. 

The application of IFRS 15 is complex and involves management judgment and estimation. For Sage this complexity is increased as a 
result of diversity in both the products and services offered by the Group and the sales channels. 

The principal risk is that the transition adjustment at 1 October 2018, and subsequently revenue recognised in the income statement 
in the year ended 30 September 2019, is not materially correct. This may result from an inappropriate or incomplete analysis of the 
effects of IFRS 15 on Sage’s revenue recognition. The Group’s systems are not yet fully configured to record the adjustments for IFRS 
15 and therefore a number of manual calculations and adjustments are required. 

Disclosure is required of the effect of the first time application of IFRS 15 and of FY19 financial information to reflect what would have 
been reported under IAS 18 Revenue. 

We consider that the risk profile has increased in the current year as IFRS 15 is the basis for recognising the Group’s revenue in FY19, 
as compared to disclosure on the expected impact of the initial application of IFRS 15 in the prior year. 

Refer to the Audit and Risk Committee Report (page 92). The first time application of IFRS 15 is disclosed in note 17 to the consolidated 
financial statements and the relevant accounting policies in note 3.1. The disclosure of what would have been reported in FY19 under 
IAS 18 is in note 17.

Our audit response
As described in our 2018 auditor’s report, procedures were performed as part of the prior year audit to gain assurance over the 
disclosures on the expected impact of the initial adoption of IFRS 15 as at 1 October 2018. In the prior year audit, procedures were 
performed by the Primary Team as well as testing at a component level by all full and specific scope components with significant 
revenue streams (8 components). There have been no significant changes to the transition adjustments since these procedures 
were performed. 

Procedures over the application of the Group’s IFRS 15 accounting policies in the year ended 30 September 2019 were performed in 
conjunction with the testing of revenue recognition at all full and specific scope audit components with significant revenue streams 
(8 components which covered 89% of the Group’s revenue). Our audit approach for the adjustments to reflect the effects of IFRS 15 
are substantive in nature across all components.

Area of audit focus

Audit Response

Transition adjustments 
to reflect initial 
adoption of IFRS 15 
as at 1 October 2018

Our procedures in respect of the transition adjustments for the initial adoption of IFRS 15 were principally 
performed as part of the prior year audit (and reported as a key audit matter in the 2018 auditor’s report). 

At a Group level, these procedures included:

 – Appraising the revisions to the Group’s revenue recognition accounting policy under IFRS 15, including 

both its technical appropriateness and its completeness in reflecting the diversity of the Group’s products 
and services. 

 – Evaluating the impact analysis and the accounting judgments made based on the characteristics of the 

Group’s products and their method of delivery to customers.

 – Assessing the appropriateness of the methods used to determine the estimated impact of the initial 

application of IFRS 15.

As part of the prior year audit, we instructed component audit teams in all full and specific scope locations 
with significant revenue streams to perform:

 – audit procedures on a sample basis to test the accuracy and completeness of local management’s 

analysis of product types, contract terms and sales channel mechanisms; and

 – substantive testing to gain assurance on the quantitative impact of the transition to IFRS 15 at 

each location. 

As part of the FY19 audit, we assessed the results of our audit procedures on revenue recognised in the year 
ended 30 September 2019 for indications that the assessment and calculation of the transition adjustment 
was inappropriate.

133

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF THE SAGE GROUP PLC continued

First time application of IFRS 15 continued
Area of audit focus

Audit Response

Application of the 
Group’s IFRS 15 
accounting policies 
in the year ended 30 
September 2019 (FY19)

Disclosures in the first 
year of application as 
required by IFRS 15 
Appendix C. 

Component audit teams in all full and specific scope locations with significant revenue streams 
(8 components) performed:

 – Analysis of products sold and ways of selling these in the year to assess whether there are changes that 
would require further assessment with respect to the requirements of IFRS 15 and the Group’s updated 
accounting policies for revenue recognition; and

 – Substantive testing to gain assurance on the adjustments posted to reflect the application of the Group’s 

updated IFRS 15 accounting policy on FY19 revenue including: 

 – the measurement of adjustments to revenue recognised in the year in respect of the recognition and 

deferral of revenue for on-premise subscription products;

 – the assessment of whether business partners represent customers of the Group in the sale of product 

and services and the related classification of amounts payable to business partners; 

 – the recognition or deferral of non-refundable contract sign-up fees; and

 – the capitalisation and amortisation of costs incurred in order to acquire customer contracts.

 – We assessed whether these disclosures, including the Group’s accounting policy for revenue under IFRS 15, 
were complete and consistent with the results of our testing of the effects of adoption, both qualitatively 
and quantitively. 

Key observations communicated to the Audit and Risk Committee
Based on the procedures performed, we concluded that management’s adoption of IFRS 15, including the specific considerations 
around the recognition and presentation of revenue under this standard is appropriate. We did not identify any significant new 
revenue matters requiring consideration beyond those identified at adoption. 

Key audit matter

Recoverability of goodwill and other intangible assets allocated to the Intacct CGU
Goodwill of £2,098 million is recognised in the Group’s consolidated balance sheet at 30 September 2019. Included in this balance is 
the North America Intacct Cash Generating Unit (‘CGU’) goodwill of £479 million, as at 30 June 2019, the date of the Group’s annual 
goodwill impairment test. In addition, other intangible assets of £137 million are recognised within the Intacct CGU at 30 June 2019. 

We focused on this CGU as the director’s assessment of its ’value in use’ involves estimation about the future performance of the 
business, particularly as Intacct has been recently acquired, is currently loss making and is in a period of growth. Furthermore, 
estimation is required in determining the discount rate to be applied to the forecasts of future cash flows. 

In addition, for the Intacct CGU:

 – forecasts for a nine-year period are applied to reflect the ongoing investment in new customer acquisition; and

 – the recoverable value is sensitive to reasonably possible changes in certain key assumptions. 

There is no change in the risk profile in the current year.

Our audit response to this risk is consistent with the prior year.

Refer to the Audit and Risk Committee Report (page 92). Management’s assessment of the estimation required is set out in note 1 to 
the consolidated financial statements, with results of management’s assessment of the recoverability of goodwill in note 6.1. 

134

Annual Report and Accounts 2019The Sage Group plc.Recoverability of goodwill and other intangible assets allocated to the Intacct CGU

Our audit response
The recoverability of the goodwill balance carried by the North America Intacct CGU of the Group was subject to full scope audit 
procedures performed by the Primary audit team with support from the Intacct component audit team on certain procedures.

Area of audit focus

Valuation model

Audit Response
 – We tested the methodology applied in the value in use calculation as compared to the requirements of 

IAS 36, Impairment of Assets, including the appropriateness of the forecast period, and the mathematical 
accuracy of management’s model.

 – We have evaluated management’s forecasting for Intacct through comparison of actual performance to 

budget since acquisition. 

Key assumptions in the 
valuation

 – We evaluated the key underlying assumptions used in the valuation including growth rates, margin and 

the discount rate applied. 

 – We assessed the appropriateness of the key assumptions used in the FY20 forecast including new 

customer acquisition, upsell/add-ons and level of churn by assessing these against the results achieved in 
FY19 and the prior track record of growth.

 – For forecasts for FY21-FY23, we considered the latest market trends to evaluate whether there is any evidence 

that the forecast growth rates assumed for this period should be lower than the current growth rate. 

 – We assessed whether there are any contra indicators, such as new market entrants or new technology, 

which may indicate that the forecast revenue growth for FY24-FY28 will not be realised. 

 – With assistance from EY valuation specialists, we performed audit procedures on the reasonableness of 
the discount rate and long-term growth rate used by management, including comparison to economic 
and industry forecasts where appropriate.

 – We evaluated if and why the forecasts differed from the original acquisition plan used in the purchase 

price allocation at the date of acquisition and evaluated management’s track record of delivering against 
budget since acquisition. 

 – We performed downside sensitivity analyses on key assumptions in the model, including combinations 

thereof, to understand the parameters that, should they arise, cause an impairment of goodwill.

 – We considered the appropriateness of the related disclosures provided in note 6.1 in the Group financial 
statements, in particular the disclosure of the forecast period used in the value in use calculation and 
sensitivity disclosures.

Disclosures

Key observations communicated to the Audit and Risk Committee
Whilst the discount rate used by management was below the lower end of EY’s determined range for Intacct, applying a discount 
rate at the top-end of our range would not erode all the headroom in the value in use calculation. Accordingly, we agree with 
management’s conclusion that no impairment of Intacct goodwill is required in the current year.

We agree with management that additional sensitivity disclosures are required in note 6.1 of the Group financial statements on the basis 
that a reasonably possible change in certain key assumptions could lead to a different conclusion in respect of the recoverability of 
goodwill. The variables to which the goodwill is most sensitive are the revenue growth rate assumptions and the discount rate applied. 

The disclosures of sensitivities which would cause the headroom to be reduced to £nil reflect management’s discount rate. 
We reported to the Audit and Risk Committee our sensitivities which considered the mid-point of the EY range as a starting point. 
We do not consider the differences between these sensitivities to be material.

The current year key audit matters are consistent with prior year except for:

 – the risk with respect to IFRS 15 has changed from disclosure of the impact of IFRS 15 adoption in FY18 to implementation of the 

standard in FY19, and

 – the allocation of Intacct goodwill is no longer relevant, this being finalised in the prior year.

An overview of the scope of our audit

Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit scope for 
each entity within the Group. Taken together, this enables us to form an opinion on the consolidated financial statements. We take 
into account size, risk profile, the organisation of the Group and effectiveness of Group-wide controls, changes in the business 
environment and other factors such as recent Internal Audit results when assessing the level of work to be performed at each entity.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative 
coverage of significant accounts in the financial statements, of the 20 components of the Group, we identified 11 components 
which represent the principal business units within the Group. These include entities within the United Kingdom and Ireland, France, 
North America, Spain, Germany, Brazil and South Africa.

135

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF THE SAGE GROUP PLC continued

Of the 11 components identified, we performed an audit of the complete financial information of 6 components (“full scope 
components”) which were selected based on their size or risk characteristics. For the remaining 5 components (“specific scope 
components”), we performed audit procedures on specific accounts within that component that we considered had the potential 
for the greatest impact on the significant accounts in the financial statements either because of the size of these accounts or 
their risk profile. For the remaining 9 components, audit procedures were undertaken as set out below to respond to any potential 
risks of material misstatement to the Group financial statements.

The charts below illustrate the coverage obtained from the work performed by our audit teams.

Reporting components

Number

2019

% Group 
adjusted 
Profit before 
tax*

Full scope
Specific scope
Full and specific scope coverage
Remaining components
Total Reporting components

Notes

6
5
11
9
20

77%
18%
95%
5%
100%

% Group 
Revenue

61%
28%
89%
11%
100%

Note

1,2
2,3

4

2018

% Group 
adjusted 
Profit before 
tax

81%
19%
100%
0%
100%

Number

6
5
11
10
21

% Group 
Revenue

60%
29%
89%
11%
100%

1.  3 of the 6 full scope components relate to the Parent Company and other corporate entities whose activities include the Group’s treasury management 

and consolidation adjustments. The other 3 full scope components are UKI, France, and North America Sage Business Solutions Division. 

2.  The Group audit risk in relation to revenue recognition was subject to audit procedures at each of the full and specific scope locations with significant 

revenue streams (being 3 full scope components and 5 specific scope components). The Group audit risk in relation to the recoverability of goodwill and 
other intangible assets allocated to the Intacct CGU was subject to audit procedures by the Primary audit team on the entire balance, with support from 
the Intacct component audit team on certain procedures.

3.  Specific scope components are Brazil, Germany, North America Intacct, Spain, and South Africa. The audit scope of these specific scope components 

may not have included testing of all significant accounts of the component but will have contributed to the coverage of significant accounts selected for 
testing by the Primary audit team. 

4.  In the current year, the remaining 9 components contributed a net 5% of adjusted Profit before tax* and the individual contribution of these components 
ranged from (1)% to 3% of the Group’s adjusted Profit before tax*. For 5 components, being Asia, Australia, Middle East, Sage People and Switzerland, 
the Primary audit team performed review scope procedures, including analytical review and inquiries of component management (FY18: 3 components 
being Asia, Australia and Middle East). In addition, the Primary team performed specified procedures on pension related balances in Switzerland. For the 
remaining 4 components, the Primary audit team performed other procedures, including overall analytical review procedures and testing of consolidation 
journals, intercompany eliminations and foreign currency translation recalculations to respond to any potential risks of material misstatement to the 
Group financial statements.

 * Profit before tax and non-recurring items as defined in the ‘Our application of materiality’ section of this report.

Changes from the prior year 
The change in the total number of reporting components 
from 21 to 20 results from the disposal of the North America 
payroll business.

Involvement with component teams 
In establishing our overall approach to the Group audit, we 
determined the type of work that needed to be undertaken 
at each of the components by us, as the Primary audit 
engagement team, or by component auditors from other 
EY global network firms operating under our instruction. 
Of the 6 full scope components, the Primary audit team 
performed audit procedures directly on 3, with the remaining 
3 being performed by component audit teams. For the 3 full 
scope components and the 5 specific scope components 
where the work was performed by component auditors, we 
were responsible for the scoping and direction of the audit 
process and determined the appropriate level of involvement 
to enable us to determine that sufficient audit evidence 
had been obtained as a basis for our opinion on the Group 
as a whole. The Primary audit team also performed review 
procedures directly on a further 5 components.

The Group audit team followed a programme of planned 
visits that was designed to ensure that the Senior Statutory 
Auditor, or another Group audit partner, would visit all full 
scope and select specific scope components. During the 
current year’s audit cycle, visits were undertaken at least 
once by the primary audit team to the component teams 
in UKI, France, North America Sage Business Solutions 
Division, North America Intacct, Spain, and South Africa. 
These visits involved discussing with the component team 
their audit approach and any issues arising from their work, 
reviewing key audit working papers on the Group’s audit risk 
areas, and meeting with local management to discuss the 
component’s business performance and matters relating to 
the local finance organisation including the internal financial 
control environment. The Primary team interacted regularly 
with all component teams during various stages of the audit, 
attended closing meetings and reviewed those working papers 
considered necessary to conclude we had obtained sufficient 
appropriate audit evidence. This, together with the additional 
procedures performed at Group level, gave us appropriate 
evidence for our opinion on the Group financial statements.

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Annual Report and Accounts 2019The Sage Group plc.Our application of materiality 
We apply the concept of materiality in planning and performing the audit, in evaluating the effect of identified misstatements on 
the audit and in forming our audit opinion.

Materiality
The magnitude of an omission or 
misstatement that, individually or in the 
aggregate, could reasonably be expected 
to influence the economic decisions of the 
users of the financial statements. Materiality 
provides a basis for determining the nature 
and extent of our audit procedures.

We determined materiality for the Group to 
be £18.8 million (2018: £20.4 million), which is 
5% (2018: 5%) of Profit before tax adjusted for 
non-recurring items reported by the Group. 
We believe that Profit before tax adjusted 
for non-recurring items provides us with the 
most relevant performance measure to the 
stakeholders of the entity. Non-recurring 
items are set out in note 3.6 of the Group’s 
financial statements and are summarised in 
the graphic to the right. 

Starting 
basis

Total profit before tax of £361m

Adjustments for non-recurring items:

 – Gain on disposal of subsidiary (£28m)

Adjustments

 – Property restructuring costs £16m

 – Impairment of assets held for sale £14m

 – Office relocation £12m

Materiality

Total £375m

Materiality of £18.8m (5% of materiality basis)

During the course of our audit, we reassessed initial materiality 
with the only change in the final materiality from our original 
assessment at planning being to reflect the actual reported 
performance of the Group in the year.

We determined materiality for the Parent Company to be £27.9 
million (2018: £28.7 million), which is 1% (2018: 1%) of equity. 
We believe that equity is an appropriate basis to determine 
materiality given the nature of the Parent Company as the 
holding company of the Group. Any balances in the Parent 
Company financial statements that were relevant to our audit 
of the consolidated Group were audited using an allocation of 
Group performance materiality.

Performance materiality
The application of materiality at the individual account 
or balance level. It is set at an amount to reduce to 
an appropriately low level the probability that the 
aggregate of uncorrected and undetected misstatements 
exceeds materiality.

On the basis of our risk assessment together with our assessment 
of the Group’s overall control environment, our judgment was 
that performance materiality should be 50% (2018: 50%) of our 
planning materiality, namely £9.4m (2018: £10.2m). For the current 
year our judgment is that the percentage applied in calculating 
performance materiality should remain at 50%. This reflects prior 
year audit experience and the maturity of the finance organisation 
and internal financial control environment.

Audit work at component locations for the purpose of obtaining 
audit coverage over significant financial statement accounts 
is undertaken based on a percentage of total performance 
materiality. The performance materiality set for each component 
is based on the relative scale and risk of the component to the 
Group as a whole and our assessment of the risk of misstatement 
at that component. In the current year, the range of performance 
materiality allocated to components was £0.9m to £6.3m (2018: 
£1.0m to £5.7m). 

Reporting threshold
An amount below which identified misstatements are 
considered as being clearly trivial.

We agreed with the Audit and Risk Committee that we would 
report to them all uncorrected audit differences in excess of 
£0.9m (2018: £1.0m), which is set at 5% of planning materiality, 
as well as differences below that threshold that, in our view, 
warranted reporting on qualitative grounds. 

We evaluate any uncorrected misstatements against both the 
quantitative measures of materiality discussed above and in 
light of other relevant qualitative considerations in forming 
our opinion.

Other information 
The other information comprises the information included 
in the Annual Report set out on pages 1 to 128, other than 
the financial statements and our auditor’s report thereon. 
The directors are responsible for the other information. 

Our opinion on the financial statements does not cover the 
other information and, except to the extent otherwise explicitly 
stated in this report, we do not express any form of assurance 
conclusion thereon. 

137

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF THE SAGE GROUP PLC continued

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing 
so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies 
or apparent material misstatements, we are required to 
determine whether there is a material misstatement in the 
financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we 
conclude that there is a material misstatement of the other 
information, we are required to report that fact.

We have nothing to report in this regard.

In this context, we also have nothing to report in regard to our 
responsibility to specifically address the following items in 
the other information and to report as uncorrected material 
misstatements of the other information where we conclude 
that those items meet the following conditions:

Matters on which we are required to report 
by exception
In the light of the knowledge and understanding of the Group 
and the Parent Company and its environment obtained 
in the course of the audit, we have not identified material 
misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in 
relation to which the Companies Act 2006 requires us to report 
to you if, in our opinion:

 – adequate accounting records have not been kept by the 

Parent Company, or returns adequate for our audit have not 
been received from branches not visited by us; or

 – the Parent Company financial statements and the part of 

the Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns; or

 – certain disclosures of directors’ remuneration specified by 

law are not made; or

 – Fair, balanced and understandable set out on page 128 

 – we have not received all the information and explanations 

– the statement given by the directors that they consider 
the annual report and financial statements taken as a 
whole is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the 
Group’s performance, business model and strategy, is 
materially inconsistent with our knowledge obtained in the 
audit; or 

 – Audit and Risk Committee reporting set out on page 89 
– the section describing the work of the Audit and Risk 
Committee does not appropriately address matters 
communicated by us to the Audit and Risk Committee; or

 – Directors’ statement of compliance with the UK Corporate 

Governance Code set out on page 70 – the parts of the 
directors’ statement required under the Listing Rules relating 
to the Company’s compliance with the UK Corporate 
Governance Code containing provisions specified for review 
by the auditor in accordance with Listing Rule 9.8.10R(2) do 
not properly disclose a departure from a relevant provision of 
the UK Corporate Governance Code.

Opinions on other matters prescribed by the 
Companies Act 2006
In our opinion, the part of the directors’ remuneration report to 
be audited has been properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken in the course of 
the audit:

 – the information given in the strategic report and the 

directors’ report for the financial year for which the financial 
statements are prepared is consistent with the financial 
statements; and 

 – the strategic report and the directors’ report have been 

prepared in accordance with applicable legal requirements.

we require for our audit

Responsibilities of directors
As explained more fully in the directors’ responsibilities 
statement set out on page 128, the directors are responsible 
for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are 
responsible for assessing the Group and Parent Company’s 
ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern 
basis of accounting unless the directors either intend to 
liquidate the Group or the Parent Company or to cease 
operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the 
financial statements 
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance but is not a guarantee 
that an audit conducted in accordance with ISAs (UK) 
will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions 
of users taken on the basis of these financial statements. 

138

Annual Report and Accounts 2019The Sage Group plc.Explanation as to what extent the audit was 
considered capable of detecting irregularities, 
including fraud
The objectives of our audit, in respect to fraud, are; to 
identify and assess the risks of material misstatement of 
the financial statements due to fraud; to obtain sufficient 
appropriate audit evidence regarding the assessed risks 
of material misstatement due to fraud, through designing 
and implementing appropriate responses; and to respond 
appropriately to fraud or suspected fraud identified during the 
audit. However, the primary responsibility for the prevention 
and detection of fraud rests with both those charged with 
governance of the entity and management. 

Our approach was as follows: 

 – The Primary team obtained an understanding of the legal 
and regulatory frameworks that are applicable to the 
Group and determined that the most significant are those 
that relate to the reporting framework (IFRS, FRS 102, the 
Companies Act 2006 and UK Corporate Governance Code), 
the relevant tax compliance regulations in the jurisdictions 
in which the Group operates and the EU General Data 
Protection Regulation (GDPR). 

 – We understood how the Group is complying with those 

frameworks by making enquiries of management, internal 
audit, those responsible for legal and compliance procedures 
and the company secretary. We corroborated our enquiries 
through our review of board minutes and papers provided 
to the Audit and Risk Committee and attendance at all 
meetings of the Audit and Risk Committee, as well as 
consideration of the results of our audit procedures across 
the Group. 

 – Based on our understanding we designed our audit 

procedures to identify non-compliance with laws and 
regulations, including instructions to full and specific 
scope component audit teams. At a Group level our 
procedures involved: enquiries of Group management 
and those charged with governance, legal counsel and 
internal audit; journal entry testing, with a focus on manual 
consolidation journals and journals indicating large or 
unusual transactions based on our understanding of the 
business. At a component level, our full and specific scope 
component audit team’s procedures included enquiries of 
component management; journal entry testing; and focused 
testing, including as referred to in the key audit matters 
section above.

 – We assessed the susceptibility of the Group’s financial 
statements to material misstatement, including how 
fraud might occur by: meeting with management from 
various parts of the business to understand where it 
considered there was susceptibility to fraud; and assessing 
whistleblowing incidences for those with a potential 
financial reporting impact. We also considered performance 
targets and their propensity to influence on efforts 
made by management to manage revenue and earnings. 
We considered the programmes and controls that the 
Group has established to address risks identified, or that 
otherwise prevent, deter and detect fraud; and how senior 
management monitors those programs and controls.  

Where the risk was considered to be higher, including 
areas impacting Group key performance indicators or 
management remuneration, we performed audit procedures 
to address each identified fraud risk or other risk of material 
misstatement. These procedures included those on revenue 
recognition detailed above, the assessment of items 
identified by management as non-recurring and testing 
manual journals and were designed to provide reasonable 
assurance that the financial statements were free from 
fraud or error.

A further description of our responsibilities for the audit of the 
financial statements is located on the

Financial Reporting Council’s website at  
https://www.frc.org.uk/auditorsresponsibilities.  
This description forms part of our auditor’s report.

Other matters we are required to address
 – We were appointed by the Company at the AGM on 

27 February 2019 to audit the financial statements for the 
year ended 30 September 2019 and subsequent financial 
periods. The period of total uninterrupted engagement 
including previous renewals and reappointments is 
five years, covering the years ended 30 September 2015, 
30 September 2016, 30 September 2017, 30 September 2018 
and 30 September 2019.

 – The non-audit services prohibited by the FRC’s Ethical 
Standard were not provided to the Group or the Parent 
Company and we remain independent of the Group and the 
Parent Company in conducting the audit. 

 – The audit opinion is consistent with the additional report to 

the Audit and Risk Committee.

Use of our report
This report is made solely to the Company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so 
that we might state to the Company’s members those matters 
we are required to state to them in an auditor’s report and for 
no other purpose. To the fullest extent permitted by law, we do 
not accept or assume responsibility to anyone other than the 
Company and the Company’s members as a body, for our audit 
work, for this report, or for the opinions we have formed. 

Alison Duncan (Senior statutory auditor)
for and on behalf of Ernst & Young LLP,  
Statutory Auditor 
London

19 November 2019

Notes:

1.  The maintenance and integrity of The Sage Group plc web site is the 

responsibility of the directors; the work carried out by the auditors does 
not involve consideration of these matters and, accordingly, the auditors 
accept no responsibility for any changes that may have occurred to the 
financial statements since they were initially presented on the web site.

2.  Legislation in the United Kingdom governing the preparation and 

dissemination of financial statements may differ from legislation in 
other jurisdictions. 

139

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTSCONSOLIDATED INCOME  STATEMENT 
For the year ended 30 September 2019 

Revenue  

Cost of sales 

Gross profit  

Selling and administrative expenses  

Operating profit  

Finance income  

Finance costs  

Profit before income tax 

Income tax expense 

Profit for the year 

Profit attributable to: 

Owners of the parent 

Earnings per share attributable to the owners  
of the parent (pence) 

Underlying 
2019 
£m 

Note 

2.1, 3.1 

1,936

(138)

1,798

(1,350)

448

6

(29)

425

(116)

309

2.2, 3.2, 3.3, 3.6

3.5 

3.5 

4 

Adjustments 
(note 3.6) 
2019 
£m 

–

–

–

(66)

(66)

2

–

(64)

21

(43)

Statutory 
2019 
£m 

1,936

(138)

1,798

(1,416)

382

8

(29)

361

(95)

266

Underlying 
as reported* 
2018 
£m 

Adjustments 
(note 3.6) 
2018 
£m 

1,857 

(130) 

1,727 

(1,223) 

504 

4 

(33) 

475 

(123) 

352 

(11) 

– 

(11) 

(66) 

(77) 

1 

(1) 

(77) 

20 

(57) 

Statutory
2018
£m 

1,846

(130)

1,716

(1,289)

427

5

(34)

398

(103)

295

309

(43)

266

352 

(57) 

295

–  Basic 

–  Diluted  

5

5

28.40p

28.17p

24.49p

24.29p

32.51p 

32.35p 

27.21p

27.07p

All operations in the year relate to continuing operations. 

Note: 

*  Underlying as reported is at 2018 reported exchange rates. 

140 
140

Annual Report and Accounts 2019 

  The Sage Group plc. 

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
For the year ended 30 September 2019 

Profit for the year 

Other comprehensive (expense)/income: 

Items that will not be reclassified to profit or loss: 

Actuarial loss on post-employment benefit obligations 

Deferred tax charge on actuarial loss on post-employment benefit obligations 

Items that may be reclassified to profit or loss: 

Gain on available-for-sale fixed asset investment* 

Exchange differences on translating foreign operations 

Exchange differences recycled through income statement on sale of foreign operations 

Other comprehensive income for the year, net of tax 

Total comprehensive income for the year 

Total comprehensive income for the year attributable to: 

Owners of the parent 

Note  

2019 
£m 

266

2018
£m 

295

10, 14.4 

4, 14.4 

13.1 

14.3 

14.3 

(1)

–

(1)

–

42

(4)

38

37

–

–

–

1

15

–

16

16

303

311

303

311

*  See note 1 for detail on transition to IFRS 9 and the disposal of the available-for-sale fixed asset investment during the year ended 30 September 2019. 

Annual Report and Accounts 2019 

  The Sage Group plc 

141 
141

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED BALANCE SHEET 
As at 30 September 2019 

Non-current assets  
Goodwill  
Other intangible assets  
Property, plant and equipment  
Fixed asset investment 
Other financial assets 
Trade and other receivables 
Deferred income tax assets  

Current assets  
Trade and other receivables  
Current income tax asset 
Cash and cash equivalents (excluding bank overdrafts) 
Assets classified as held for sale 

Total assets  

Current liabilities  
Trade and other payables  
Current income tax liabilities  
Borrowings  
Provisions 
Deferred income 
Liabilities classified as held for sale  

Non-current liabilities  
Borrowings  
Post-employment benefits  
Deferred income tax liabilities  
Provisions 
Trade and other payables 
Deferred income 

Total liabilities  
Net assets  

Equity attributable to owners of the parent 
Ordinary shares 
Share premium 
Other reserves  
Retained earnings  

Total equity 

Note 

6.1 
6.2  
7 
13.1 

8.1 
11  

8.1  

12.3  
15.3  

8.2  

12.4 
9 
8.3 
15.3 

12.4  
10  
11 
9 

8.3 

14.1  

14.3 

2019 
£m 

2018
£m 

2,098 
228 
117 
– 
4 
73 
31 
2,551 

364 
3 
371 
63 
801 

2,008
260
129
17
1
2
51
2,468

460
4
272
113
849

3,352 

3,317

(291) 
(32) 
(122) 
(11) 
(637) 
(33) 
(1,126) 

(643) 
(25) 
(24) 
(15) 
(7) 
(8) 
(722) 

(249)
(39)
(8)
(26)
(620)
(63)
(1,005)

(913)
(22)
(25)
(11)
(8)
(6)
(985)

(1,848) 
1,504 

(1,990)
1,327

12 
548 
184 
760 

12
548
146
621

1,504 

1,327

The consolidated financial statements on pages 140 to 205 were approved by the Board of Directors on 19 November 2019 and are 
signed on their behalf by:  

Jonathan Howell 
Chief Financial Officer 

142 
142

Annual Report and Accounts 2019 

  The Sage Group plc. 

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
For the year ended 30 September 2019 

At 1 October 2018 as originally presented 

Adjustment on initial application of IFRS 15 net of tax  

Adjustment on initial application of IFRS 9 net of tax 

At 1 October as adjusted 

Profit for the year 

Other comprehensive income/(expense): 

Exchange differences on translating foreign operations  

Exchange differences recycled through income statement on sale of 
foreign operations 

Actuarial loss on post-employment benefit obligations 

Total comprehensive income 
for the year ended 30 September 2019 

Transactions with owners: 

Employee share option scheme: 

–  Value of employee services including deferred tax  

Proceeds from issuance of treasury shares  

Dividends paid to owners of the parent  

Total transactions with owners  
for the year ended 30 September 2019 

At 30 September 2019 

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
For the year ended 30 September 2018 

Note 

17

1

14.3

14.3

14.4

14.4

14.4

14.4, 14.5

Ordinary
shares 
£m 

Share 
premium 
£m 

Attributable to owners of the parent 
Total
Retained 
equity 
earnings 
£m 
£m 

Other 
reserves 
£m 

12

–

–

12

–

–

–

–

–

–

–

–

–

548 

146 

– 

– 

548 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

146 

– 

42 

(4) 

– 

38 

– 

– 

– 

– 

12

548 

184 

621

24

(5)

640

266

–

–

(1)

(1)

33

3

1,327

24

(5)

1,346

266

42

(4)

(1)

37

33

3

(181)

(181)

(145)

760

(145)

1,504

Attributable to owners of the parent

At 1 October 2017 

Profit for the year 

Other comprehensive income/(expense): 

Exchange differences on translating foreign operations  

Gain on available-for-sale fixed asset investment 

Total comprehensive income 
for the year ended 30 September 2018 

Transactions with owners: 

Employee share option scheme: 

–  Value of employee services, net of deferred tax  

–  Proceeds from issuance of treasury shares  

–  Dividends paid to owners of the parent  

Total transactions with owners  
for the year ended 30 September 2018 

At 30 September 2018 

Ordinary
shares
£m 

Note 

14.3

13.1, 14.4

14.4

14.4

14.4, 14.5

12

–

–

–

–

–

–

–

–

Share 
premium 
£m 

548 

– 

– 

– 

– 

– 

– 

– 

– 

Other 
reserves 
£m 

Retained 
earnings
£m 

Total
equity
£m 

1,168

295

15

1

477

295

–

1

296

311

16

3

16

3

(171)

(171)

(152)

621

(152)

1,327

131 

– 

15 

– 

15 

– 

– 

– 

– 

12

548 

146 

Annual Report and Accounts 2019 

  The Sage Group plc 

143 
143

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 

12.1  

15.1 

15.3 

6.2 

7 

3.5 

14.5 

12.2 

12.2 

12.2 

2019 
£m 

586 

(26) 

(88) 

472 

(41) 

(3) 

70 

17 

(15) 

(27) 

– 

6 

7 

3 

414 

(594) 

(78) 

(1) 

(181) 

(437) 

42 

8 

50 

322 

372 

2018
£m 

487

(30)

(64)

393

(8)

–

–

–

(36)

(20)

2

4

(58)

3

330

(389)

2

(3)

(171)

(228)

107

2

109

213

322

CONSOLIDATED STATEMENT OF CASH FLOWS 
For the year ended 30 September 2019 

Cash flows from operating activities  

Cash generated from continuing operations 

Interest paid  

Income tax paid 

Net cash generated from operating activities  

Cash flows from investing activities  

Acquisitions of subsidiaries, net of cash acquired  

Investment in non-current asset 

Disposal of subsidiaries, net of cash disposed 

Proceeds on settlement of equity investment 

Purchases of intangible assets  

Purchases of property, plant and equipment  

Proceeds from sale of property, plant and equipment 

Interest received 

Net cash generated from/(used in) investing activities  

Cash flows from financing activities  

Proceeds from issuance of treasury shares 

Proceeds from borrowings 

Repayments of borrowings  

Movements in cash held on behalf of customers 

Borrowing costs 

Dividends paid to owners of the parent 

Net cash used in financing activities  

Net increase in cash, cash equivalents and bank overdrafts 
(before exchange rate movement) 

Effects of exchange rate movement 

Net increase in cash, cash equivalents and bank overdrafts 

Cash, cash equivalents and bank overdrafts at 1 October  

Cash, cash equivalents and bank overdrafts at 30 September  

144 
144

Annual Report and Accounts 2019 

  The Sage Group plc. 

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
BASIS OF PREPARATION AND CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS 

1 Basis of preparation and critical accounting estimates and judgements  
Accounting policies applicable across the financial statements are shown below. Accounting policies that are specific to a 
component of the financial statements have been incorporated into the relevant note.  

Basis of preparation 
The consolidated financial statements of The Sage Group plc have been prepared in accordance with International Financial 
Reporting Standards (“IFRS”) as adopted by the European Union (“EU”) and IFRS as issued by the International Accounting 
Standards Board (“IASB”). IFRS as adopted by the EU differ in certain respects from IFRS as issued by the IASB. The differences 
have no impact on the Group’s consolidated financial statements for the years presented. The consolidated financial statements 
have been prepared under the historical cost convention, except where adopted IFRS require an alternative treatment. The principal 
variations from the historical cost convention relate to derivative financial instruments which are measured at fair value through 
profit or loss. The financial statements of the Group comprise the financial statements of the Company and entities controlled by 
the Company (its subsidiaries) prepared at the end of the reporting period. The accounting policies have been consistently applied 
across the Group. The Company controls an entity when it is exposed, or has rights, to variable returns from its involvement with 
the entity and has the ability to affect those returns through its power over the entity, which is usually from date of acquisition. 

All figures presented are rounded to the nearest £m, unless otherwise stated. 

New or amended accounting standards. 
There are no IFRS, IAS amendments or IFRIC interpretations effective for the first time this financial year that have had a material 
impact on the Group with the exception of the adoption of IFRS 9 “Financial Instruments” and IFRS 15 “Revenue from Contracts 
with Customers”, the impact of which has been detailed below. 

IFRS 9 
The Group has adopted IFRS 9 “Financial Instruments” from 1 October 2018 and applied the modified retrospective approach. 
Comparatives for 2018 have not been restated and the cumulative impact of adoption has been recognised as a decrease to 
retained earnings with a corresponding decrease in net assets as at 1 October 2018 as follows: 

Retained earnings 
Provision for losses against trade debtors 
Tax impact 
Total impact at 1 October 2018 

Non-current assets 
Deferred income tax asset 
Current assets 
Trade and other receivables 
Total impact at 1 October 2018 

1 October
2018
£m 

(6)
1
(5)

1
–
(6)
(5)

The adjustment above arises from adoption of IFRS 9’s simplified approach to providing for lifetime expected credit losses at the 
date of initial recognition of trade receivables. Previously under IAS 39 an impairment allowance for credit losses was not 
recognised until there was an indicator of impairment. Under IFRS 9, the Group uses a matrix approach to determine the credit 
loss provisions, with default rates assessed for each country in which the Group operates.  

The Group continues to apply the hedge accounting requirements of IAS 39 instead of those in IFRS 9.  

IFRS 9 made changes to the classification and measurement requirements for financial assets compared to IAS 39. These did not 
have any significant impact on the balances reported by the Group. The changes applicable to the Group are:  

–  Trade receivables and other financial assets were classified as loans and receivables under IAS 39. Under IFRS 9, they are 

classified and measured as financial assets held at amortised cost because they are held to collect contractual cash flows and 
give rise to cash flows representing solely payments of principal and interest. This did not result in any change in the carrying 
amount or presentation of these balances.  

–  On transition to IFRS 9, the Group elected to classify its unquoted equity investment, which is presented in the balance sheet as 
a fixed asset investment, as at fair value through other comprehensive income. The investment has since been derecognised on 
its redemption in the year ended 30 September 2019. The investment had previously been classified as an available-for-sale 
financial asset under IAS 39. The investment is carried at its fair value under both IAS 39 and IFRS 9 and as a result of the 
election made under IFRS 9, changes in the fair value of the investment prior to its derecognition continued to be recognised in 
the statement of other comprehensive income when they arose. However, in a change to the previous treatment, under IFRS 9 
the cumulative gain was not reclassified to profit for the period when the investment was derecognised. 

145 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
BASIS OF PREPARATION AND CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS continued 

1 Basis of preparation and critical accounting estimates and judgements continued 
The following table summarises these reclassifications: 

As at 1 October 2018 

IAS 39 measurement category 

Loans and receivables 

Trade receivables* 

Other financial assets 

Available for sale 

Fixed asset investment 

Total balance 
under IAS 39
£m 

IFRS 9 measurement category 

Amortised cost 
£m 

Fair value through OCI
£m 

370

3

17

390

364 

3 

– 

367 

–

–

17

17

*  The change in carrying amount results from the increase in the provision for losses as explained above.  

The change in the closing balance of allowances for impairment losses under IAS 39 to the opening loss allowances on adoption of 
IFRS 9 is as follows: 

As at 1 October 2018 

Loans and receivables under IAS 39 / financial assets  
held at amortised cost under IFRS 9 

Allowance for 
impairment 
under IAS 39
£m 

Remeasurement 
£m 

Expected credit losses 
under IFRS 9
£m 

20

6 

26

IFRS 15 
As disclosed in our Annual Report 2018, the Group has adopted IFRS 15 retrospectively with the cumulative effect of initially 
applying the standard recognised on the date of initial application, being 1 October 2018 for the Group (the “cumulative catch up” 
approach) and the practical expedient to apply the standard only to contracts in progress but not completed at the date of initial 
application. Prior year comparatives are not restated and retained earnings at 1 October 2018 have been restated for the full 
cumulative impact of adopting the standard.  

Information on the changes resulting from the adoption of IFRS 15, quantitative information on their impact at 1 October 2018 and 
a reconciliation for the year ending 30 September 2019 between the primary financial statements under IFRS 15 and the financial 
position and performance that would have been reported in accordance with IAS 18 are set out in note 17. 

Going concern 
The Group’s business activities, together with the factors likely to affect its future development, performance and position, are set 
out in the Strategic Report on pages 2 to 65. 

After making enquiries, the Directors have a reasonable expectation that the Group has adequate resources to continue in 
operation for the foreseeable future, for a period of not less than 12 months from the date of this report. Accordingly, they continue 
to adopt the going concern basis in preparing the consolidated financial statements, in accordance with those parts of the 
Companies Act 2006 applicable to companies reporting under IFRS. Further details for adopting the going concern basis are set 
out in the Directors’ Report on page 124. 

Foreign currencies 
The consolidated financial statements are presented in sterling, which is the functional currency of the parent Company and the 
presentation currency for the consolidated financial statements. 

Foreign currency transactions are recorded at the rates of exchange prevailing on the dates of the transactions. Foreign currency 
monetary items are translated at the rates prevailing at the end of the reporting period. Non-monetary items that are measured in 
terms of historical cost in a foreign currency are not retranslated. 

Exchange differences arising on the settlements of monetary items and on the retranslation of monetary items are included in 
profit or loss for the period, except for foreign currency movements on intercompany balances where settlement is not planned or 
likely in the foreseeable future, in which case they are recognised in other comprehensive income. Foreign exchange movements 
on external borrowings which are designated as a hedge of the net investment in its related subsidiaries are recognised in the 
translation reserve.  

146 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
The assets and liabilities of the Group’s subsidiaries outside the UK are translated into sterling using period-end exchange rates. 
Income and expense items are translated at the average exchange rates for the period. Where differences arise between these 
rates, they are recognised in other comprehensive income and the translation reserve. 

When a foreign operation is partially disposed of or sold, exchange differences that were recorded in other comprehensive income 
are recycled in the income statement as part of the gain or loss on sale, with the exception of exchange differences recorded in 
equity prior to the transition to IFRS on 1 October 2004, in accordance with IFRS 1 “First-time Adoption of International Financial 
Reporting Standards”. 

Critical accounting estimates and judgements 
The preparation of financial statements requires the use of accounting estimates and assumptions by management. It also 
requires management to exercise its judgement in the process of applying the accounting policies. We continually evaluate our 
estimates, assumptions and judgements based on available information. The areas involving a higher degree of judgement or 
complexity are described below. 

The judgements and management’s rationale in relation to these accounting estimates and judgements are assessed and where 
material in value or in risk, are discussed with the Audit and Risk Committee. 

Revenue recognition 
Approximately 35% of the Company’s revenue is generated from sales to partners rather than end users. The key judgement is 
determining whether the business partner is a customer of the Group. The key criteria in this determination is whether the 
business partner has taken control of the product, which is usually assessed based on whether the business partner has 
responsibility for payment and takes on the risks and rewards of the product from Sage. 

Where the business partner is a customer of Sage, discounts are recognised as a deduction from revenue.  

Where the business partner is not a customer of Sage and their part in the sale has simply been in the form of a referral, they are 
remunerated in the form of a commission payment. These payments are treated as contract acquisition costs.  

An additional area of judgement is the recognition and deferral of revenue on on-premise subscription offerings, for example the 
sale of a term licence with an annual maintenance and support contract as part of a subscription contract. In such instances, the 
transaction price is allocated between the constituent performance obligations on the basis of standalone selling prices (SSPs). 
Judgement is required when estimating SSPs. The Group has established a hierarchy to identify the SSPs that are used to allocate 
the transaction price of a customer contract to the performance obligations in the contract. Where SSPs for on-premise offerings 
are observable and consistent across the customer base, SSP estimates are derived from pricing history. Where there are no 
directly observable estimates available, comparable products are utilised as a basis of assessment or residual approach is used. 
Under the residual approach, the SSP for the offering is estimated to be the total transaction price less the sum of the observable 
SSPs of other goods or services in the contract. The Group uses this technique in particular for its on-premise subscription 
offerings. 

Goodwill impairment 
A key judgement is the ongoing appropriateness of the cash-generating units (“CGUs”) for the purpose of impairment testing.  
In the current year CGUs were assessed in the context of the Group’s evolving business model, the Sage strategy and the shift to 
global product development. Management continues to monitor goodwill at a regional level, thus it was determined that the use 
of CGUs based on geographical area of operation remains appropriate. 

The assumptions applied in calculating the value in use of the CGUs being tested for impairment is a source of estimation 
uncertainty. The key assumptions applied in the calculation relate to the future performance expectations of the business – 
average medium-term revenue growth and long-term growth rate – as well as the discount rate to be applied in the calculation.  

These key assumptions used in performing the impairment assessment, and further information on the level at which goodwill is 
monitored, are disclosed in note 6.1. 

Classification and measurement of businesses held for sale 
The Group’s Brazilian and Sage Pay businesses have been classified as businesses held for sale. Classification as held for sale 
requires judgements to be made on whether the qualifying criteria have been met. The Group considers these businesses to meet 
the criteria to be classified as held for sale for the following reasons: 

–  Management has approved the plans to sell these businesses; 

–  The businesses are available for immediate sale and can be sold to a buyer in their current condition; 

–  The sales are expected to be completed within one year from the date of initial classification; and 

–  Potential buyers have been identified and negotiations are ongoing as at the reporting date. 

147 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
BASIS OF PREPARATION AND CRITICAL ACCOUNTING ESTIMATES AND JUDGEMENTS continued 

1 Basis of preparation and critical accounting estimates and judgements continued 
The assets of businesses held for sale are measured at the lower of their carrying amount and their fair value less costs to sell. 
Determination of fair value less costs to sell requires estimates to be made of the selling price that might be obtained for the 
business and the costs to be incurred on completing the transaction. Management has reached its conclusions based on the bids 
received from potential buyers to date, the status of negotiations and its past experience of similar transactions.  

For more details on the businesses held for sale, see note 15.3. 

Future accounting standards 
The Directors also considered the impact on the Group of new and revised accounting standards, interpretations or amendments 
which have been issued but were not effective for the Group for the year ended 30 September 2019. The most significant of these 
is IFRS 16 “Leases”, which has been endorsed for use in the EU and has been adopted by the Group with effect from 1 October 
2019. IFRS 16 will have a significant effect on the Group’s financial reporting and its impact is discussed below. Other new and 
revised accounting standards, interpretations or amendments that have been issued but are not yet effective for the Group are 
not expected to have a material impact on the consolidated financial statements when first applied. 

IFRS 16 
IFRS 16 is effective for the Group for the financial year commencing on 1 October 2019, replacing the existing lease accounting 
standard IAS 17. The new standard will impact the accounting for leases in which the Group is the lessee. The Group currently 
accounts for these leases as operating leases, with rentals payable charged to the income statement on a straight-line basis as an 
operating expense. Under the new standard, the Group will recognise additional lease assets and lease liabilities on the balance 
sheet to account for the right to use the leased items and the obligation to make future lease payments. The right of use asset will 
be presented within property, plant and equipment and the lease liabilities within current and non-current borrowings. The costs of 
most leases will be recognised in the income statement split between depreciation of the lease asset and a finance charge on the 
lease liability. Depreciation will be presented within selling and administrative expenses and finance charges within finance costs.  

The Group will apply the modified retrospective approach to transition to IFRS 16 with the cumulative impact recognised in equity 
on 1 October 2019 and no restatement of the financial statements for the prior year. Under this approach, lease liabilities are 
measured at the present value of future lease payments discounted using the Group’s incremental borrowing rate applicable to 
the currency and remaining term of each lease. Right of use assets are measured either as if IFRS 16 had been in place since the 
commencement of the lease or at an amount equal to the lease liability at adoption, adjusted for any existing prepaid or accrued 
lease payments. Measurement as if IFRS 16 had been in place since commencement of the lease is applied to the Group’s 
property leases.  

The Group’s implementation of the new standard is substantially complete and data has been collected on all the leases to which 
the standard applies. The Group has elected to apply the exemptions available for short-term leases with a lease term of 12 months 
or less and leases of low value items. The leases to which these exemptions apply will be accounted for in the same way as current 
operating leases, with no lease assets or liabilities recognised. The low value exemption is expected to apply to most of the Group’s 
leases of IT and other office equipment. On transition, the Group will make use of the following practical expedients available 
under the modified retrospective approach: 

–  For leases other than property leases, the Group will measure the right of use assets at an amount equal to the lease liability at 
adoption, adjusted for any existing prepaid or accrued lease payments, and will also apply a single discount rate to a portfolio of 
those leases with reasonably similar characteristics; 

–  For all leases, the Group will exclude from the measurement of the right of use asset initial direct costs incurred when obtaining 

the lease; and  

–  The Group will rely on its existing onerous lease assessments under IAS 37 to impair right of use assets instead of performing a 

new impairment assessment for those assets. 

The Group currently estimates that on transition it will recognise right of use assets of between approximately £120m and £130m 
and lease liabilities of between approximately £135m and £145m. Taking account of the elimination of the Group’s existing assets 
and liabilities for prepaid and accrued lease payments, net assets will decrease by approximately £5m, with a corresponding 
adjustment recognised in equity. The Group’s total undiscounted operating lease commitment at 30 September 2019 as disclosed 
under existing reporting requirements was £162m (note 3.4). The Group’s most significant leases by value are those for office 
buildings which comprise over 95% of existing current lease commitments. For the year ending 30 September 2020 and 
subsequent years, there will be a reduction in lease expenses charged to operating profit and an increase in finance costs in the 
income statement compared to the current treatment. The impact will depend on the future make-up of the Group’s lease 
portfolio but, assuming the existing portfolio remains unchanged, the previous operating expense is estimated to reduce by 
approximately £5m and finance costs to increase by approximately £5m. The Group’s total rental expense for the year ended 30 
September 2019 under existing reporting requirements was £30m (note 3.2). The standard will not impact net cash flow, but cash 
flows from most lease payments will be reclassified from cash flows from operating activities to cash flows from financing 
activities, as the payments will represent the repayment of lease liabilities. 

148 
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Annual Report and Accounts 2019The Sage Group plc. 
RESULTS FOR THE YEAR  

2 Segment information 

This note shows how Group revenue and Group operating profit are generated across the three reportable segments in which 
we operate, being Northern Europe, Central and Southern Europe and North America. The Group’s operations in Africa and 
the Middle East, Asia (including Australia) and Latin America do not meet the quantitative thresholds for disclosure as 
reportable segments under IFRS 8, and so are presented together in the analyses and described as International. This is 
explained further below.  

For each geographical region, revenue and operating profit are compared to prior year in order to understand the movements 
in the year. This comparison is provided for statutory, underlying and organic revenue and statutory and underlying 
operating profit.  

–  Statutory results reflect the Group’s results prepared in accordance with the requirements of IFRS.  

–  “Underlying” and “underlying as reported” are non-GAAP measures. Adjustments are made to statutory results to arrive at 
an underlying result which is in line with how the business is managed and measured on a day-to-day basis. Adjustments 
are made for items that are individually important in order to understand the financial performance. If included, these items 
could distort understanding of the performance for the year and the comparability between periods. Management applies 
judgement in determining which items should be excluded from underlying performance. See note 3.6 for details of 
these adjustments.  

In addition, the prior year underlying amounts are translated at current year exchange rates, so that exchange rate impacts do 
not distort comparisons. Prior year underlying amounts at prior year exchange rates are “underlying as reported”; prior year 
and current year amounts at current year exchange rates are “underlying”.  

–  Organic is a non-GAAP measure. The contributions from discontinued operations, disposals and assets held for sale of 

standalone businesses in the current and prior period are removed so that results can be compared to the prior year on a 
like-for-like basis. Results from acquired businesses are excluded in the year of acquisition. Adjustments are made to the 
comparative period to present prior period acquired businesses as if these had been part of the Group throughout the 
prior period. Acquisitions and disposals which occurred close to the start of the opening comparative period where the 
contribution impact would be immaterial are not adjusted. Financial year 2018 comparative includes the impact of IFRS 15 
applied in a manner consistent with financial year 2019. 

In addition, the following reconciliations are made in this note.  

–  Revenue per segment reconciled to the profit for the year as per the income statement. 

–  Statutory operating profit reconciled to underlying operating profit per segment (detailing the adjustments made). 

149 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
RESULTS FOR THE YEAR continued 

2 Segment information continued 

Accounting policy  
In accordance with IFRS 8 “Operating Segments”, information for the Group’s operating segments has been derived using 
the information used by the chief operating decision maker. The Group’s Executive Committee has been identified as the 
chief operating decision maker in accordance with its designated responsibility for the allocation of resources to operating 
segments and assessing their performance, through the Quarterly Business Reviews chaired by the President of Sage and 
Chief Financial Officer. The Executive Committee uses organic and underlying data to monitor business performance. 
Operating segments are reported in a manner which is consistent with the operating segments produced for 
internal management reporting. 

The Group is organised into nine key operating segments: North America (excluding Intacct) (US and Canada), North America 
Intacct, Northern Europe (UK and Ireland), Central Europe (Germany, Austria and Switzerland), France, Iberia (Spain and 
Portugal), Africa and the Middle East, Asia (including Australia) and Latin America. For reporting under IFRS 8, the Group is 
divided into three reportable segments. These segments are as follows: 

–  North America (North America (excluding Intacct) and North America Intacct)  

–  Northern Europe 

–  Central and Southern Europe (Central Europe, France and Iberia) 

The remaining operating segments of Africa and the Middle East, Asia (including Australia) and Latin America do not meet 
the quantitative thresholds for presentation as separate reportable segments under IFRS 8, and so are presented together 
and described as International. They include the Group’s operations in South Africa, UAE, Australia, Singapore, Malaysia and 
Brazil.  

The reportable segments reflect the aggregation of the operating segments for Central Europe, France and Iberia, and also 
of those for North America (excluding Intacct) and North America Intacct. In each case, the aggregated operating segments 
are considered to share similar economic characteristics because they have similar long-term gross margins and operate in 
similar markets. Central Europe, France and Iberia operate principally within the EU and the majority of their businesses are in 
countries within the Euro area. North America (excluding Intacct) and North America Intacct share the same North American 
geographical market and therefore share the same economic characteristics.  

Segment reporting 
The tables overleaf show a segmental analysis of the results for continuing operations. 

The revenue analysis in the table overleaf is based on the location of the customer which is not materially different from the 
location where the order is received and where the assets are located.  

Revenue categories are defined in note 3.1. 

150 
150

Annual Report and Accounts 2019The Sage Group plc. 
 
2.1 Revenue by segment 

Recurring revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Recurring revenue 

Software and software related services (“SSRS”) revenue 
by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

SSRS revenue 

Processing revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Processing revenue 

Total revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Total revenue 

Year ended 30 September 2019 

Change 

Statutory and 
Underlying 
£m 

Organic 
adjustments*
£m 

Organic 
£m 

Statutory 

Underlying 

Organic 

574

341

490

207

1,612

68

27

118

47

260

15

38

–

11

64

657

406

608

265

1,936

(1)

(1)

–

(51)

(53)

–

(2)

–

(3)

(5)

(15)

(37)

–

(4)

(56)

(16)

(40)

–

(58)

(114)

573

340

490

156

1,559

68

25

118

44

255

–

1

–

7

8

641

366

608

207

1,822

23.0% 

14.4% 

3.1% 

4.7% 

11.3% 

14.9%

14.2%

3.1%

8.2%

10.0%

(8.4%) 

(13.5%)

(37.5%) 

(37.9%)

(21.7%) 

(14.6%) 

(21.7%)

(13.0%)

(18.5%) 

(20.5%)

11.8%

16.4%

6.9%

8.5%

10.8%

(11.5%)

(37.2%)

(19.2%)

(8.0%)

(17.9%)

(52.8%) 

(55.2%)

(8.7%)

(1.4%) 

(1.4%)

(30.3%)

– 

–

(26.4%) 

(23.5%)

(24.7%) 

(25.7%)

14.8% 

6.8% 

(2.8%) 

(1.0%) 

4.9% 

7.5%

6.6%

(2.9%)

2.0%

3.1%

–

6.3%

(3.0%)

8.8%

9.7%

0.6%

4.4%

5.6%

151 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
RESULTS FOR THE YEAR continued 

2 Segment information continued 

Statutory
£m 

Underlying 
adjustments
£m 

Underlying as 
reported
£m 

Year ended 30 September 2018 

Impact on 
foreign 
exchange
£m 

Underlying 
£m 

Organic 
adjustments* 
£m 

Organic
£m 

Recurring revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Recurring revenue 

468

297

475

197

1,437

Software and software related services (“SSRS”) revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

SSRS revenue 

Processing revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Processing revenue 

Total revenue by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Total revenue 

75

44

150

55

324

31

39

–

15

85

574

380

625

267

1,846

10

1

–

–

11

–

–

–

–

–

–

–

–

–

–

10

1

–

–

11

478

298

475

197

1,448

75

44

150

55

324

31

39

–

15

85

584

381

625

267

1,857

22

–

1

(6)

17

3

–

–

(1)

2 

2

–

–

–

2

27

–

1

(7)

21

500 

298 

476 

191 

1,465 

78 

44 

150 

54 

326 

33 

39 

– 

15 

87 

611 

381 

626 

260 

12 

(6) 

(18) 

(47) 

(59) 

(1) 

(4) 

(4) 

(6) 

(15) 

(33) 

(37) 

– 

(9) 

(79) 

(22) 

(47) 

(22) 

(62) 

512

292

458

144

1,406

77

40

146

48

311

–

2

–

6

8

589

334

604

198

1,878 

(153) 

1,725

*  Adjustments relate to the disposal of Sage Payroll Solutions and assets held for sale in the current year (note 15.3). Adjustments to the prior year 

comparatives include proforma adjustments for the areas of impact of IFRS 15 adoption assuming the same contractual basis as the current year. This is to 
enable like-for-like comparison across the periods. 

2.2 Operating profit by segment 

Year ended 30 September 2019 

Change 

Statutory 
£m 

Underlying 
adjustments 
£m 

Underlying 
£m 

Organic 
adjustments 
£m 

Organic 
£m 

Statutory 

Underlying 

Organic 

Operating profit by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Total operating profit 

Operating profit by segment 

North America 

Northern Europe 

Central and Southern Europe 

International 

Total operating profit 

152 
152

128 

134 

120 

– 

382 

5

23

9

29

66

133

157

129

29

448

– 

(14)

– 

(2)

(16)

133

143

129

27

432

36.6% 

3.1% 

(31.4%) 

(98.7%) 

(10.5%) 

(15.1%) 

(22.9%)

10.9% 

13.7%

(29.5%) 

(25.5%)

1.7% 

4.9%

(12.1%) 

(13.0%)

Statutory
£m 

Underlying 
adjustments
£m 

Underlying 
as reported
£m 

Year ended 30 September 2018 

Impact of
foreign 
exchange
£m 

Underlying 
£m 

Organic 
adjustments 
£m 

Organic
£m 

94

130

174

29

427

55

11

10

1

77

149

141

184

30

504

8

–

(1)

(2)

5

157 

141 

183 

28 

509 

15 

(15) 

(11) 

(2) 

(13) 

172

126

172

26

496

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The results by segment from continuing operations were as follows: 

North 
America 
£m 

657

128

Northern 
Europe 
£m 

406

134

Central and 
Southern 
Europe 
£m 

Total  
reportable 
segments 
£m 

International 
£m 

608

120

1,671 

382 

265

–

Year ended 30 September 2019 

Revenue 

Segment statutory operating profit 

Finance income  

Finance costs 

Profit before income tax  

Income tax expense 

Profit for the year – continuing operations 

Note 

3.5

3.5

4

Reconciliation of underlying operating profit to statutory operating profit 

Underlying operating profit 

Amortisation of acquired intangible assets (note 3.6) 

Other acquisition-related items (note 3.6) 

Non-recurring items (note 3.6) 

Statutory operating profit 

North 
America 
£m 

Northern 
Europe 
£m 

Central and 
Southern 
Europe 
£m 

Total  
reportable 
segments 
£m 

International 
£m 

133

(19)

(9)

23

128

157

(6)

(5)

(12)

134

129

(5)

–

(4)

120

419 

(30) 

(14) 

7 

382 

29

(1)

(7)

(21)

–

The results by segment from continuing operations were as follows: 

North
America
£m 

574

94

Northern
Europe
£m 

380

130

Central and 
Southern 
Europe
£m 

625

174

Total  
reportable 
segments 
£m 

1,579 

398 

International
£m 

267

29

Year ended 30 September 2018 

Revenue 

Segment statutory operating profit 

Finance income  

Finance costs 

Profit before income tax  

Income tax expense 

Profit for the year – continuing operations 

Note 

3.5

3.5

4

Reconciliation of underlying operating profit to statutory operating profit 

Underlying operating profit as reported 

Amortisation of acquired intangible assets (note 3.6) 

Other acquisition-related items (note 3.6) 

Non-recurring items (note 3.6) 

Statutory operating profit 

North
America
£m 

149

(26)

(28)

(1)

94

Northern
Europe
£m 

141

(3)

(4)

(4)

Central and
Southern
Europe
£m 

Total  
reportable  
segments 
£m 

International
£m 

184

(5)

–

(5)

474 

(34) 

(32) 

(10) 

398 

30

(1)

–

–

29

130

174

Group 
£m 

1,936

382

8

(29)

361

(95)

266

Group 
£m 

448

(31)

(21)

(14)

382

Group
£m 

1,846

427

5

(34)

398

(103)

295

Group
£m 

504

(35)

(32)

(10)

427

153 
153

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RESULTS FOR THE YEAR continued 

2 Segment information continued 
2.3 Analysis by geographic location 
Management considers countries which generate more than 10% of total Group revenue to be material. Additional disclosures 
have been provided below to show the proportion of revenue from these countries.  

Revenue by individually significant countries 

USA  

UK  

France 

Other individually immaterial countries  

 2019 
£m 

561 

380 

277 

718 

2018
£m 

486

353

292

715

1,936 

1,846

Management considers countries which contribute more than 10% to total Group non-current assets to be material. Additional 
disclosures have been provided below to show the proportion of non-current assets from these countries. 

Non-current assets presented below excludes deferred tax assets, post-employment benefit assets and financial instruments. 

Non-current assets by geographical location 

USA  

UK  

France 

Other individually immaterial countries 

3 Profit before income tax 

 2019 
£m 

913 

371 

237 

931 

2018
£m 

1,348

416

243

390

2,452 

2,397

This note sets out the Group’s profit before tax, by looking in more detail at the key operating costs, including a breakdown
of the costs incurred as an employer, research and development costs, the cost of the external audit of the Group’s financial 
statements and finance costs. This note also sets out the Group’s revenue recognition policy. 

In addition, this note analyses the future amounts payable under operating lease agreements, which the Group has entered 
into as at the year end. These commitments are not included as liabilities in the consolidated balance sheet.  

This note also provides a breakdown of any material recurring and non-recurring items that have been reported separately on 
the face of the income statement. 

154 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
3.1 Revenue 

Accounting policy  
The Group’s new IFRS 15 accounting policy is disclosed below. Differences from policies applied to 2018 comparatives are 
disclosed in note 17, and full revenue policies applied to 2018 figures can be found in the Annual Report and Accounts 2018. 
The Group reports revenue under three revenue categories and the basis of recognition for each category is described below: 

Category and examples 

Accounting treatment 

Recurring revenue 
Subscription contracts 
Maintenance and support contracts 

Software and software-related 
services 
Perpetual software licences 
Upgrades to perpetual licences 
Professional services 
Training 
Hardware and stationery 

Processing revenue 
Payment processing services  
Payroll processing services 

Recurring revenue is revenue earned from customers for the provision of a good or service 
over a contractual term, with the customer being unable to continue to benefit from the 
full functionality of the good or service without ongoing payments. 
Subscription revenue is recurring revenue earned from customers for the provision of a 
good or service over a contractual term. In the event that the customer stops paying, they 
lose the legal right to use the software and the Group has the ability to restrict the use of 
the product or service. 
Subscription revenue and maintenance and support revenue are usually recognised on a 
straight-line basis over the term of the contract as control is transferred to the customer 
(including non-specified upgrades, when included). An exception is revenue from term 
licences embedded within a subscription contract for software with significant standalone 
functionality which are expected to recur upon renewal of the subscription offering. 
Revenue for these term licences is recognised when control is transferred at inception of 
each subscription contract period. 

Perpetual software licences with significant standalone functionality and specified 
upgrades revenue are recognised when the control relating to the licence has been 
transferred. This is when the goods have left the warehouse to be shipped to the customer 
or when electronic delivery has taken place. 
Other product revenue (which includes hardware and stationery) is recognised as the 
products are shipped to the customer. 
Other services revenue (which includes the sale of professional services and training) is 
recognised when delivered, or by reference to the stage of completion of the transaction 
at the end of the reporting period. This assessment is made by comparing the proportion 
of contract costs incurred to date to the total expected costs to completion. 

Processing revenue is revenue earned from customers for the processing of payments or 
where Sage colleagues process our customers’ payroll.  
Processing revenue is recognised at the point that the service is rendered on a per 
transaction basis. 

Identification of performance obligations 
When the Group enters into an agreement with a customer, goods and services deliverable under the contract are identified 
as separate performance obligations (“obligations”) to the extent that the customer can benefit from the goods or services on 
their own and that the separate goods and services are considered distinct from other goods and services in the agreement. 
Where individual goods and services do not meet the criteria to be identified as separate obligations they are aggregated with 
other goods and/or services in the agreement until a separate obligation is identified.  

Typically, the products and services outlined in the categories of revenue section qualify as separate performance obligations 
and the portion of the contractual fee allocated to them is recognised separately. However, certain on-premise subscription 
contracts, which combine the delivery of on-premise software and maintenance and support services, require unbundling. 
Sage native cloud services usually do not require unbundling as the terms usually do not provide the customer with a right to 
terminate the hosting contract and take possession of the software. 

When selling goods or services, in certain instances, customers pay a non-refundable contract sign-up fee when they enter 
into a new initial contract for a software product, and no equivalent fee is payable on subsequent renewals. The Group applies 
judgement in determining whether such sign-up fees provide a material right to the customer that the customer would not 
receive without entering into that contract. In applying this judgement, the Group considers whether the options entitle the 
customer to a discount that exceeds the discount that would normally be granted for the respective goods or services if they 
were to be sold without the option. Where this is the case, the non-refundable contract sign-up fee is treated as a separate 
performance obligation. 

Determination of transaction price and standalone selling prices 
The Group determines the transaction price it is entitled to in return for providing the promised obligations to the customer 
based on the committed contractual amounts, net of sales taxes and discounts. Contract terms generally are monthly or 
annual and customers either pay up-front or over the term of the related service agreement. 

155 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
RESULTS FOR THE YEAR continued 

3 Profit before income tax continued 
3.1 Revenue continued 

The transaction price is allocated between the identified obligations according to the relative standalone selling prices (SSPs) 
of the obligations. The SSP of each obligation deliverable in the contract is determined according to the prices that the Group 
would obtain by selling the same goods and/or services included in the obligation to a similar customer on a standalone basis. 
See “Critical accounting estimates and judgements” in note 1 for details. 

Timing of recognition  
Revenue is recognised when the respective obligations in the contract are delivered to the customer and payment remains 
probable. 

–  Licences for standard on-premise software products are typically delivered by providing the customer with access to 

download the software. The licence period starts when such access is granted. Licence revenue is recognised at a point in 
time or over time depending on whether the Group delivers software with significant standalone functionality or software 
which is dependent on updates for ongoing functionality. The Group recognises revenue for these licenses which have 
significant standalone functionality at the point in time when the customer has access to and thus control over the software. 
For licences which are dependent on updates for ongoing functionality the Group recognises revenue based on time 
elapsed and thus rateably over the term of the contract. Typically, this includes our payroll and tax compliance software. 

–  Where the Group’s performance obligation is the grant of a right to continuously access a cloud offering for a certain term, 

revenue is recognised based on time elapsed and thus rateably over the term.  

–  Maintenance and support revenue is typically recognised based on time elapsed and thus rateably over the term of the 

support arrangement. Under the standardised maintenance and support services, the Group’s performance obligation is to 
stand ready to provide technical product support and unspecified updates, upgrades and enhancements on a when-and-if-
available basis. The customers simultaneously receive and consume the benefits of these services.  

–  Professional services and training revenue are typically recognised over time. Where the Group stands ready to provide the 

service (such as access to learning content), revenue is recognised based on time elapsed and thus rateably over the 
service period. Consumption-based services (such as separately identifiable professional services and premium support 
services, messaging services, and classroom training services) are recognised over time as the services are utilised, 
typically following the percentage-of-completion method or rateably.  

–  Non-refundable contract sign-up fees that qualify as separate performance obligations are recognised as revenue over the 

anticipated period of benefit to the customer, which takes account of the likelihood of the customer renewing the contract.  

Identification of contract with the customer  
When the Group sells goods or services through a business partner, a key consideration is determining whether the business 
partner or the end user is Sage’s customer. The key criteria in this determination is whether the business partner has taken 
control of the product. This is usually assessed based on whether the business partner has responsibility for payment and 
takes on the risks and rewards of the product from Sage. See “Critical accounting estimates and judgements” in note 1 
for details. 

Principal versus agent considerations 
When the Group has control of third-party goods or services prior to delivery to a customer, then the Group is the principal in 
the sale to the customer. As a principal, receipts from customers and payments to suppliers are reported on a gross basis in 
revenue and cost of sales. If the Group does not have control of third-party goods or services prior to transfer to a customer, 
then the Group is acting as an agent for the other party and revenue in respect of the relevant obligations is recognised net of 
any related payments to the supplier and reported revenue represents the margin earned by the Group. Whether the Group is 
considered to be the principal or an agent in the transaction depends on analysis by management of both the legal form and 
substance of the agreement between the Group and its supplier. This takes into account whether Sage bears the price, 
inventory and performance risks associated with the transaction. 

Practical expedients 
As the majority of contracts have a term of one year or less, the Group has applied the following practical expedients. 

–  The aggregate transaction price allocated to the unsatisfied or partially unsatisfied performance obligations at the end of 

the reporting period is not disclosed. 

–  Any financing component is not considered when determining the transaction price. 

156 
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Annual Report and Accounts 2019The Sage Group plc. 
 
3.2 Operating profit  

Accounting policy 
Cost of sales includes items such as third-party royalties, transaction and credit card fees related to the provision of payment 
processing services and the cost of hardware and inventories. These also include the third-party costs of providing training 
and professional services to customers. All other operating expenses incurred in the ordinary course of business are recorded 
in selling and administrative expenses. 

The following items have been included in arriving at operating profit from continuing operations 

Staff costs  

Depreciation of property, plant and equipment 

Amortisation of intangible assets  

(Gain)/loss on disposal of subsidiary 

Other operating lease rentals payable 

Other acquisition-related items 

Note  

7 

6.2 

3.6 

3.6 

 2019 
£m 

885

34

44

(28)

30

21

2018
£m 

837

20

48

1

27

32

The Group incurred £220m (2018: £192m) of research and development expenditure in the year, of which £194m (2018: £174m) 
relates to total Group staff costs included above. See note 6.2 for the research and development accounting policy.  

Depreciation of property, plant and equipment includes £12m of accelerated depreciation charge relating to the Group’s UK 
flagship office move from North Park to Cobalt Business Park, announced on 1 July 2019. The Group has reviewed its estimates of 
the useful lives and residual values of the assets relating to the existing site. These assets are presented in the balance sheet 
within property, plant and equipment. The effect of these changes in estimates is to depreciate the remaining carrying amounts of 
these assets down to their revised residual values over the period July 2019 to September 2020, by which time the relocation is 
expected to be complete and the existing property vacated. This has resulted in an increase of £12m in the amount of depreciation 
charged in the income statement in the year ended 30 September 2019. These changes are also expected to increase the 
depreciation charge for the year ending 30 September 2020 by £48m. These accelerated depreciation charges are classified as 
non-recurring adjustments between underlying and statutory results as explained in note 3.6. Expenses incurred whilst preparing 
the new property for occupation, including related lease costs, are capitalised as leasehold improvement assets within property, 
plant and equipment.  

Services provided by the Group’s auditor and network firms 
During the year, the Group (including its overseas subsidiaries) obtained the following services from the Group’s auditor at costs 
as detailed below: 

Fees payable to the Group’s auditor for the audit of the Plc’s companies and the consolidated accounts  

Fees payable to the Group’s auditor for the audit of the Company’s subsidiaries  

Fees payable to the Group’s auditor for audit-related assurance services* 

Total audit and audit related services 

Other non-audit services 

Total fees 

*  Includes costs relating to half year review. 

 2019 
£m 

2018
£m 

2

3

–

5

–

5

2

2

–

4

–

4

A summary of the Board’s policy in respect of the procurement of non-audit services for the Group’s auditor is set out on page 95. 

157 
157

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
RESULTS FOR THE YEAR continued 

3 Profit before income tax continued 
3.3 Employees and Directors 

Average monthly number of people employed (including Directors) 

By segment: 

North America  

Northern Europe  

Central and Southern Europe 

International 

Staff costs (including Directors on service contracts) 

Wages and salaries  

Social security costs  

Post-employment benefits 

Share-based payments  

 2019 
number 

2018 
number 

2,551 

2,865 

4,334 

3,005 

2,704

3,109

4,396

3,451

12,755 

13,660

 2019 
£m 

788 

104 

18 

32 

942 

2018
£m 

706

100

13

18

837

Note 

10 

14.2 

Staff costs include a total of £57m of capitalised commission costs which are amortised over the expected contract life including 
probable contract renewals. 

Key management compensation  

Salaries and short-term employee benefits  

Post-employment benefits 

Share-based payments  

 2019 
£m 

9 

– 

7 

16 

2018
£m 

4

–

2

6

Key management personnel are deemed to be members of the Group’s Executive Committee members and the Non-executive 
Directors as shown on pages 67 to 69. The key management figures given above include the Executive Directors of the Group. 

3.4 Operating lease commitments  

Accounting policy 
Rentals payable under operating leases are charged to the income statement on a straight-line basis over the term of the 
relevant lease. Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-
line basis over the lease term. 

Total future minimum lease payments under non-cancellable operating leases falling due for payment as follows: 

Within one year  

Later than one year and less than five years  

After five years  

2019 
Property, 
vehicles,  
plant and 
equipment  
£m  

2018
Property, 
vehicles, 
plant and 
equipment 
£m 

30 

76 

56 

162 

30

89

32

151

The Group leases various offices and warehouses under non-cancellable operating lease agreements. These leases have various 
terms, escalation clauses and renewal rights. The Group also leases vehicles, plant and equipment under non-cancellable 
operating lease agreements. 

158 
158

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
3.5 Finance income and costs  

Accounting policy 
Finance income and costs are recognised using the effective interest method. Finance costs are recognised in the income 
statement simultaneously with the recognition of an increase in a liability or the reduction in an asset. Derivative financial 
instruments are measured at fair value through profit or loss. Foreign currency movements on intercompany balances are 
recognised in the profit and loss account unless settlement is not planned or likely in the foreseeable future, in which case 
they are recognised in other comprehensive income.  

Finance income: 

Interest income on short-term deposits 

Foreign currency movements on intercompany balances 

Finance income 

Finance costs: 

Finance costs on bank borrowings 

Finance costs on US senior loan notes 

Fair value adjustments to debt-related financial instruments 

Amortisation of issue costs  

Finance costs 

Finance costs – net 

3.6 Adjustments between underlying and statutory results 

 2019 
£m 

2018
£m 

6

2

8

(11)

(16)

–

(2)

(29)

4

1

5

(14)

(17)

(1)

(2)

(34)

(21)

(29)

Accounting policy 
The business is managed and measured on a day-to-day basis using underlying results. To arrive at underlying results, certain 
adjustments are made for items that are individually important and which could, if included, distort the understanding of the 
performance for the year and the comparability between periods.  

Management applies judgement in determining which items should be excluded from underlying performance.  

Recurring items 
These are items which occur regularly but which management judge to have a distorting effect on the underlying results of 
the Group. These items relate mainly to fair value adjustments on financial instruments and merger and acquisition (“M&A”) 
related activity, although other types of recurring items may arise. M&A activity by its nature is irregular in its impact and 
includes amortisation of acquired intangible assets, adjustments to acquired deferred income and acquisition and disposal-
related costs, including integration costs relating to an acquired business and acquisition-related remuneration. Foreign 
currency movements on intercompany balances that are charged through the income statement are excluded from 
underlying results, so that exchange rate impacts do not distort comparisons. Recurring items are adjusted each year 
irrespective of materiality to ensure consistent treatment.  

Non-recurring items 
These are items which are non-recurring and are adjusted on the basis of either their size or their nature. These items 
can include, but are not restricted to, gains and losses on the disposal of assets, impairment charges and reversals, and 
restructuring-related costs. As these items are one-off or non-operational in nature, management considers that they would 
distort the Group’s underlying business performance. 

159 
159

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
RESULTS FOR THE YEAR continued 

3 Profit before income tax continued 

M&A activity-related items 

Amortisation of acquired intangibles 

(Gain)/loss on disposal of subsidiary 

Impairment of assets held for sale 

Adjustment to acquired deferred income  

Other M&A activity-related items  

Other items 

Litigation items 

Restructuring costs 

Property restructuring costs 

Office relocation 

Total adjustments made to operating profit  

Fair value adjustments 

Gain on foreign currency movements on intercompany balances 

Total adjustments made to profit before income tax 

Recurring 
2019 
£m 

Non-recurring 
2019 
£m 

Total 
2019 
£m 

Recurring 
2018 
£m 

Non-recurring 
2018 
£m 

Total
2018
£m 

31

–

–

–

21

–

–

–

–

52

–

(2)

50

–

(28)

14

–

–

–

–

16

12

14

–

–

14

31

(28)

14

–

21

–

–

16

12

66

–

(2)

64

35 

– 

– 

11 

21 

– 

– 

– 

– 

67 

1 

(1) 

67 

– 

1 

– 

– 

– 

4 

5 

– 

– 

10 

– 

– 

10 

35

1

–

11

21

4

5

–

–

77

1

(1)

77

Recurring items 
Acquired intangibles are assets which have previously been recognised as part of business combinations or similar transactions. 
These assets are predominantly brands, customer relationships and technology rights. Further details including specific 
accounting policies in relation to these assets can be found in note 6.2.  

Other M&A activity-related items relate to completed transaction costs and include advisory, legal, accounting, valuation and 
other professional or consulting services as well as acquisition-related remuneration and directly attributable integration costs. 
This includes a provision for future selling costs for assets held for sale. Further details can be found in note 15.3. 

Foreign currency movements on intercompany balances of £2m (2018: credit of £1m) occur due to retranslation of intercompany 
balances other than those where settlement is not planned or likely in the foreseeable future. The balance arises in the current 
year due to fluctuation in exchange rates, predominantly the movement in Euro and US Dollar compared to sterling.  

The adjustment made in the prior year to acquired deferred income represents the additional revenue that would have been recorded in 
the year had deferred income not been reduced as part of the purchase price allocation adjustment made for business combinations. 

The prior year fair value adjustment was in relation to an embedded derivative asset which relates to contractual terms agreed as 
part of the US private placement debt.  

Non-recurring items 
Net charges in respect of non-recurring items amounted to £14m (2018: £10m). 

Property restructuring costs of £16m (2018: £nil) relate to the reorganisation of the Group’s properties and consist of net lease exit costs 
following consolidation of office space and impairment of leasehold and other related assets that are no longer in use. The Group is 
anticipating incurring additional costs in the following year in connection with the further reorganisation of the Group’s property portfolio.  

The prior year restructuring costs relate to costs arising from the restructure of parts of the senior leadership team.  

Office relocation costs relate to the incremental depreciation charge resulting from accelerated depreciation following the 
announced UK office move. Further details can be found in note 3.2. 

The adjustment relating to litigation costs of £4m in the prior year related to two specific employment related matters that, based 
on the Group’s experience, are one-off in nature. Both cases were settled during the year. All other litigation costs which have been 
incurred through the normal course of business are included within underlying operating profit. 

Details of gain on disposal of subsidiary and impairment of assets held for sale can be found in note 15.3. 

In the prior year, the loss on disposal of subsidiary related to the sale of Sage XRT Brasil Ltda. 

See note 4 for the tax impact of these adjustments.  

160 
160

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
4 Income tax expense 

This note analyses the tax expense for this financial year which includes both current and deferred tax. Current tax expense 
represents the amount payable on this year’s taxable profits and any adjustments relating to prior years. Deferred tax is an 
accounting adjustment to recognise liabilities or benefits that are expected to arise in the future due to differences between 
the carrying values of assets and liabilities and their respective tax bases. 

This note outlines the tax accounting policies, analyses the current and deferred tax expenses in the year and presents a 
reconciliation between profit before tax in the income statement multiplied by the UK rate of corporation tax and the tax 
expense for the year. 

Accounting policy 
The taxation expense for the year represents the sum of current tax payable and deferred tax. The expense is recognised in 
the income statement, in the statement of comprehensive income or in equity according to the accounting treatment of the 
related transaction. 

Current tax payable or receivable is based on the taxable income for the period and any adjustment in respect of prior periods. 
Current tax is calculated using tax rates that have been enacted or substantively enacted at the end of the reporting period. 

Deferred tax arises due to certain temporary differences between the carrying amounts of assets and liabilities in the financial 
statements and the corresponding tax bases (note 11). 

Analysis of expense in the year  

Current income tax  

–  Current tax on profit for the year 

–  Adjustment in respect of prior years  

Current income tax on continuing operations 

Current income tax on discontinued operations 

Deferred tax 

Origination and reversal of temporary differences 

Impact of rate changes 

Adjustment in respect of prior years 

Deferred tax 

The current year tax expense is split into the following: 

Underlying tax expense 

Tax credit on adjustments between the underlying and statutory operating profit 

Tax only adjustments between the underlying and statutory operating profit 

Income tax expense on continuing operations 

Income tax expense on discontinued operations 

Income tax expense reported in income statement 

Tax on items credited to other comprehensive income 

Deferred tax charge on actuarial gain on post-employment benefit obligations 

Deferred tax credit on foreign exchange movements 

Total tax on items credited to other comprehensive income 

 Note 

 2019 
£m 

11 

91

3

94

–

94

5

–

(4)

1

116

(21)

–

95

–

95

2019 
£m 

–

–

–

2018
£m 

103

– 

103

–

103

–

(4)

4

– 

123

(17)

(3)

103

–

103

 2018
£m 

–

–

–

Deferred tax charge relating to share options and IFRS15 and 9 of £4m (2018: charge of £2m) has been recognised directly in equity. 

161 
161

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RESULTS FOR THE YEAR continued 

4 Income tax expense continued 
The tax for the year is higher (2018: higher) than the rate of UK corporation tax applicable to the Group of 19% (2018: 19%). 
The differences are explained below: 

Profit before income tax from continuing operations 

Profit before income tax from discontinued operations 
Total profit before income tax 
Statutory profit before income tax multiplied by the rate of UK corporation tax of 19% (2018: 19%) 
Tax effects of: 
Adjustments in respect of prior years
Foreign tax rates in excess of UK rate of tax 
US tax reform 
Non-deductible expenses and permanent items 
Other corporate taxes (withholding tax, business tax) 
Tax incentive claims  
Recognition of tax losses and amortisation 
At the effective income tax rate of 26% (2018: 26%) 
Income tax expense reported in the income statement 
Income tax attributable to discontinued operations 

 2019 
£m 

361 

– 
361 
69 

(1) 
20 
1 
6 
7 
(7) 
– 
95 
95 
– 
95 

 2018
£m 

398

–
398
76

4
26
(3)
(1)
5
(5)
1
103
103
–
103

The effective tax rate on statutory profit before tax was 26% (2018: 26%), whilst the effective tax rate on underlying profit before tax 
on continuing operations was 27% (2018: 26%). The effective tax rate is higher than the UK corporation tax rate applicable to the 
Group primarily due to the geographic profile of the Group, the inclusion of local business taxes in the corporate tax expense 
offset by innovation tax credits for registered patents and research and development activities which are government tax 
incentives in a number of operating territories. The Group recognises certain provisions and accruals in respect of tax which 
involve a degree of estimation and uncertainty where the tax treatment cannot finally be determined until a resolution has been 
reached by the relevant tax authority. This approach resulted in providing £27m as at 30 September 2019 (2018: £27m). 

The carrying amount is sensitive to a number of issues which is not always within the control of the Group and it is often 
dependent on the efficiency of the legal processes in the relevant taxing jurisdictions in which the Group operates. Issues can take 
many years to resolve and assumptions on the likely outcome have therefore been made by management.  

The nature of the assumptions made by management when calculating the carrying amounts relates to the estimated tax which 
could be payable as a result of decisions with tax authorities in respect of transactions and events whose treatment for tax 
purposes is uncertain. In making the estimates, management’s judgement was based on various factors including: 

–  the status of recent and current tax audits and enquiries; 

–  the results of previous claims; and  

–  any changes to relevant tax environments. 

When making this assessment, we utilise our specialist in-house tax knowledge and experience of similar situations elsewhere to 
confirm these provisions. These judgements also take into consideration specialist tax advice provided by third-party advisers on 
specific items. 

162 
162

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
EU State Aid  
The Group continues to monitor developments following the EU Commission’s decision published on 25 April 2019 in respect  
of its State Aid investigation into the UK’s Controlled Foreign Company regime. The EU Commission concluded that the UK law  
did not comply with EU State Aid rules in certain circumstances. The UK Government has appealed to the European Court seeking 
annulment of the EC Commission’s decision. The Group, in line with a number of UK corporates, is making a similar appeal. We 
have calculated our maximum potential liability, excluding interest, to be approximately £35m. Based on current advice, we 
consider that no provision is required at this time. The assessment of uncertain tax positions is subjective and significant 
management judgement is required. This judgement is based on current interpretation of legislation, management experience and 
professional advice. 

5 Earnings per share  

This note sets out how earnings per share (“EPS”) is calculated. EPS is the amount of post-tax profit attributable to each 
ordinary share. Diluted EPS shows what the impact would be if all potentially dilutive ordinary shares in respect of exercisable 
share options were exercised and treated as ordinary shares at the year end.  

This note also provides a reconciliation between the statutory profit figure, which ties to the consolidated income statement, 
and the Group’s internal measure of performance, underlying profit. See note 3.6 for details of the adjustments made between 
statutory and underlying profit, and note 4 for the tax impact on these adjustments. 

Accounting policy 
Basic earnings per share is calculated by dividing the profit for the year attributable to owners of the parent by the weighted 
average number of ordinary shares in issue during the year, excluding those held as treasury shares, which are treated 
as cancelled. 

For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume conversion of 
all potentially dilutive ordinary shares, exercisable at the end of the year. The Group has one class of dilutive potential ordinary 
shares. They are share options granted to employees where the exercise price is less than the average market price of the 
Company’s ordinary shares during the year. 

Reconciliations of the earnings and weighted average number of shares  

Earnings attributable to owners of the parent (£m) 

Underlying 
2019 

Underlying as 
reported
2018 

Underlying  
2018 

Statutory 
2019 

Statutory 
2018 

Profit for the year 

309

352

356 

266

295

Number of shares (millions) 

Weighted average number of shares 

Dilutive effects of shares 

1,086

9

1,095

1,083

6

1,089

1,083 

1,086

6 

9

1,089 

1,095

1,083

6

1,089

Earnings per share attributable to owners of the parent – continuing 
operations 

Basic earnings per share (pence) 

28.40

32.51

32.85 

24.49

27.21

Diluted earnings per share (pence) 

28.17

32.35

32.68 

24.29

27.07

163 
163

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RESULTS FOR THE YEAR continued 

5 Earnings per share continued 

Reconciliation of earnings  

Earnings – statutory profit for the year attributable to owners of the parent 

Adjustments: 

– Amortisation of acquired intangible assets and adjustment to acquired deferred income 

– Fair value adjustments to debt-related financial instruments 

– (Gain)/loss on disposal of subsidiary 

– Foreign currency movements on intercompany balances  

– Other M&A activity-related items 

– Impairment of assets held for sale 

– Restructuring costs and litigation-related items 

– Office relocation 

– Taxation on adjustments between underlying and statutory profit before tax 

Net adjustments 

Earnings – underlying profit for the year (before exchange movement) 

Exchange movement 

Taxation on exchange movement 

Net exchange movement 

2019  
£m 

266 

31 

– 

(28) 

(2) 

21 

14 

16 

12 

(21) 

43 

309 

– 

– 

– 

2018 
£m 

295

46

1

1

(1)

21

–

9

–

(20)

57

352

5

(1)

4

Earnings – underlying profit for the year (after exchange movement) attributable to owners of the parent 

309 

356

Exchange movement relates to the retranslation of prior year results to current year exchange rates as shown in the table on 
page 52 within the financial review. 

164 
164

Annual Report and Accounts 2019The Sage Group plc. 
 
OPERATING ASSETS AND LIABILITIES  

6 Intangible assets  

This note provides details of the non-physical assets used by the Group to generate revenues and profits. These assets 
include items such as goodwill, and other intangible assets such as brands, customer relationships, computer software,  
in-process R&D and technology which have predominantly been acquired as part of business combinations. These assets are 
initially measured at fair value, which is the price that would be received to sell an asset in an orderly transaction between 
market participants at the measurement date. 

Goodwill represents the excess of the amount paid to acquire a business over the fair value of the identifiable net assets of 
that business at the acquisition date. 

This section also explains the accounting policies applied and the specific judgements and estimates made by the Directors 
in arriving at the carrying value of these assets. 

6.1 Goodwill 

Accounting policy 
Goodwill arising from the acquisition of a subsidiary represents the excess of the consideration transferred, the amount of 
any non-controlling interest in the acquiree and the acquisition date fair value of any previous equity interest in the acquiree 
over the fair value of the Group’s total identifiable net assets acquired. Goodwill is carried at cost less accumulated 
impairment losses. 

Goodwill previously written off directly to reserves under UK GAAP prior to 1 October 1998 has not been reinstated and is not 
recycled to the income statement on the disposal of the business to which it relates.  

Goodwill is tested for impairment annually and when circumstances indicate that it may be impaired. Goodwill is assessed 
for the purpose of impairment testing, at either the individual CGU level or group of CGUs, consistent with the level at which 
goodwill is monitored internally. Impairment is determined by assessing the recoverable amount of each CGU or group of 
CGUs to which the goodwill relates. When the recoverable amount of the CGU or group of CGUs is less than its carrying 
amount, an impairment loss is recognised.  

At recognition, goodwill is allocated to those CGUs expected to benefit from the synergies of the combination. 

Cost at 1 October 

–  Additions  

–  Disposals*  

–  Transfer to held for sale 

–  Exchange movement  

At 30 September  

Impairment at 1 October 

–  Transfer to held for sale 

–  Exchange movement 

At 30 September 

Net book amount at 30 September 

*  Includes finalisation of the sale of Sage Payroll Solutions. See note 15.3. 

Note 

15.1 

15.3 

15.3 

15.3 

2019 
£m 

2,100

41

3

(119)

73

2018
£m 

2,115

–

–

(32)

17

2,098

2,100

92

(93)

1

–

113

–

(21)

92

2,098

2,008

165 
165

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
OPERATING ASSETS AND LIABILITIES continued 

6 Intangible assets continued 
6.1 Goodwill continued 
Cash-generating units 
The following table shows the allocation of the carrying value of goodwill at the end of the reporting period by CGUs or group 
of CGUs: 

North America  

–  Sage Business Solutions Division (SBS) 

–  Sage Intacct 

UK & Ireland 

France 

Iberia 

Central Europe 

Africa and the Middle East 

Australia  

Asia 

Sage Pay Europe (note 15.3) 

Unallocated – Ocrex business combination* 

2019  
£m 

752 

494 

287 

224 

134 

87 

31 

28 

20 

– 

41 

2018
£m 

705

466

287

225

135

85

32

28

19

26

–

2,098 

2,008

*  Unallocated goodwill relates to Ocrex Limited, which was acquired on 27 September 2019 and calculated on a provisional basis. See note 15.1. In accordance 

with IAS 36 “Impairment of assets”, goodwill will be allocated before the end of the first annual period beginning after the acquisition date, being by 
30 September 2020. Management assessed whether there have been any triggering event or indicator that could lead to an impairment of the goodwill 
acquired through the Ocrex Limited acquisition and concluded that there were no indicators that the fair value is lower than the amount paid by Sage. 

Annual goodwill impairment tests 
The recoverable amount of a CGU or group of CGUs is determined as the higher of its fair value less costs of disposal and its value 
in use. In determining value in use, estimated future cash flows are discounted to their present value. The Group performed its 
annual test for impairment as at 30 June 2019. In all cases, the 2020 budget and the approved Group plan for the three years 
following the current financial year form the basis for the cash flow projections for a CGU or group of CGUs with an extension of a 
further six years for the Sage Intacct CGU to reflect the planned growth following its acquisition in 2017. Beyond the three-year 
Group plan period and additional six-year period for the Sage Intacct CGU these projections are extrapolated using an estimated 
long-term growth rate. The key assumptions in the value in use calculations are the average medium-term revenue growth rates 
and the long-term growth rates of net operating cash flows.  

–  The average medium-term revenue growth rates represent the compound annual revenue growth for the first five (2018: five) 

years. The average medium-term revenue growth rate applied to CGUs reflects the specific rates for each territory. 

–  Long-term growth rates of net operating cash flows are assumed to be equal to the long-term growth rate in the gross domestic 

product of the country in which the CGU’s operations are undertaken reflecting the specific rates for each territory. 

Range of rates used across the different CGUs 

–  Average medium-term revenue growth rates*  

–  Long-term growth rates to net operating cash flows 

2019 

2018 

2%-17% 

4%-22%

1%-3% 

1%-4%

*  Average medium-term revenue growth rate is calculated on value in use projections that exclude intercompany revenue. 

166 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
In accordance with IAS 36, key assumptions for the value in use calculations are disclosed for those CGUs and groups of CGUs 
where significant goodwill is held. These are deemed by management to be CGUs or groups of CGUs holding more than 10% of 
total goodwill. The discount rate, average medium-term revenue growth rate and long-term growth rate assumptions used for the 
value in use calculation for these are shown below: 

2019 

–  UKI 

–  France 

–  North America – SBS 

–  North America – Sage Intacct 

2018  

–  UKI 

–  France 

–  North America – SBS 

–  North America – Sage Intacct 

Local 
discount rate 
(post-tax) 

Approximate  
local discount  
rate (pre-tax) 
equivalent 

Long-term 
growth 
rate 

Average 
medium-term 
revenue 
growth rate* 

7.9%

7.7%

9.0%

9.0%

9.1% 

9.6% 

11.6% 

10.7% 

2.1%

2.0%

1.9%

1.9%

5.2%

3.9%

4.8%

16.8%

Local 
discount rate 
(post-tax) 

Approximate  
local discount  
rate (pre-tax) 
equivalent 

Long-term 
growth 
rate 

Average 
medium-term 
revenue 
growth rate* 

7.9%

7.7%

8.9%

10.5%

9.1% 

9.8% 

11.6% 

12.5% 

2.1%

1.7%

1.9%

1.9%

4.5%

5.2%

5.8%

21.7%

*   Average medium-term revenue growth rate is calculated on value in use projections that exclude intercompany revenue. 

Discount rate 
The Group uses a discount rate based on a local Weighted Average Cost of Capital (“WACC”) for each CGU or group of CGUs, 
applying local government yield bonds and tax rates to each CGU or group of CGUs on a geographical basis. The discount rate 
applied to a CGU or group of CGUs represents a post-tax rate that reflects the market assessment of the time value of money as 
at 30 June 2019 and the risks specific to the CGU or group of CGUs. The post-tax discount rates applied to CGUs or group of CGUs 
were in the range of 7.2% (2018: 7.2%) to 15.6% (2018: 15.3%), reflecting the specific rates for each territory. 

Sensitivity analysis 
A sensitivity analysis was performed for each of the significant CGUs or group of CGUs and other than for the Sage Intacct CGU 
management concluded that no reasonably possible change in any of the key assumptions would result in the carrying value of 
the CGU or group of CGUs to exceed its recoverable amount.  

For the Intacct CGU, a reasonably possible change of a 2% increase in the discount rate combined with a decrease in the average 
medium-term revenue growth rate by 6% p.a. for the initial five years would reduce the value in use by £968m down to its carrying 
value. The Group has concluded that no reasonably possible change in the long-term growth rate would reduce the recoverable 
amount to below its carrying value.  

For the Asia CGU, a reasonably possible change in the average medium-term revenue growth rate by 3% p.a. for the subsequent 
three years would reduce the value in use by £7m down to its carrying value. The Group has concluded that no reasonably possible 
change in discount rate or long-term growth rate would reduce the recoverable amount to below its carrying value. 

Impairment charge  
The Group performed its annual test for impairment as at 30 June 2019. The recoverable amount exceeded the carrying value for 
each CGU or group of CGUs, accordingly no impairment charge has been recognised in the year (2018: £nil). 

167 
167

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
OPERATING ASSETS AND LIABILITIES continued 

6 Intangible assets continued 
6.2 Other intangibles 

Accounting policy 
Intangible assets arising on business combinations are recognised initially at fair value at the date of acquisition. 
Subsequently they are carried at cost less accumulated amortisation and impairment charges. The main intangible assets 
recognised are brands, technology, in-process R&D, computer software and customer relationships. Amortisation is charged 
to the income statement on a straight-line basis over their estimated useful lives. 

The estimated useful lives are as follows: 

Brand names  

–  1 to 20 years  

Customer relationships 

–  4 to 15 years 

Technology/In-process R&D (“IPR&D”) 

–  3 to 7 years 

Computer software 

–  2 to 7 years 

Other intangible assets that are acquired by the Group are stated at cost, which is the asset’s purchase price and any directly 
attributable costs of preparing the asset for its intended use, less accumulated amortisation and impairment losses if applicable. 
Software assets are amortised on a straight-line basis over their estimated useful lives, which do not exceed seven years. 

The carrying value of intangibles is reviewed for impairment whenever events indicate that the carrying value may not be recoverable.  

Internally-generated software development costs qualify for capitalisation when the Group can demonstrate all of the following:  

–  The technical feasibility of completing the intangible asset so that it will be available for use or sale; 

–  Its intention to complete the intangible asset and use or sell it;  

–  Its ability to use or sell the intangible asset;  

–  How the intangible asset will generate probable future economic benefits;  

–  The existence of a market or, if it is to be used internally, the usefulness of the intangible asset;  

–  The availability of adequate technical, financial and other resources to complete the development and to use or sell the 

intangible asset; and 

–  Its ability to measure reliably the expenditure attributable to the intangible asset during development. 

Generally, commercial viability of new products is not proven until all high-risk development issues have been resolved 
through testing pre-launch versions of the product. As a result, technical feasibility is proven only after completion of the 
detailed design phase and formal approval, which occurs just before the products are ready to go to market. Accordingly, 
development costs have not been capitalised. However, the Group continues to assess the eligibility of development costs 
for capitalisation on a project-by-project basis. 

Costs which are incurred after the general release of internally-generated software or costs which are incurred in order 
to enhance existing products are expensed in the period in which they are incurred and included within research and 
development expense in the financial statements. 

Cost at 1 October 2018 

–  Additions  

–  Disposals* 

–  Transfer to held for sale 

–  Exchange movement 

At 30 September 2019 

Accumulated amortisation at 1 October 2018 

–  Charge for the year  

–  Disposals* 

–  Transfer to held for sale 

–  Exchange movement 

At 30 September 2019 

Net book amount at 30 September 2019 

*  Includes finalisation of the sale of Sage Payroll Solutions. See note 15.3. 

168 
168

Brands 
£m 

Technology 
£m 

Internal 
IPR&D 
£m 

Computer 
software  
£m 

Customer 
relationships  
£m 

41

–

–

(5)

1

37

35

2 

– 

(4)

1 

34

3

187

4

–

(14)

5

182

99

15

–

(14)

2

102

80

4

–

–

–

–

4

4

–

–

–

–

4 

–

135 

11 

(1) 

(4) 

5 

146 

85 

13 

(1) 

(3) 

4 

98 

48 

183 

– 

(8) 

(10) 

7 

172 

67 

14 

(3) 

(6) 

3 

75 

97 

Total 
£m 

550

15

(9)

(33)

18

541

290

44

(4)

(27)

10

313

228

Annual Report and Accounts 2019The Sage Group plc. 
 
Brands 
£m 

Technology 
£m 

Internal 
IPR&D 
£m 

Computer 
software  
£m 

Customer 
relationships 
£m 

Cost at 1 October 2017 

–  Additions  

–  Acquisitions  

–  Disposals  

–  Transfer to held for sale 

–  Exchange movement 

At 30 September 2018 

Accumulated amortisation at 1 October 2017 

–  Charge for the year  

–  Disposals  

–  Transfer to held for sale 

–  Exchange movement 

At 30 September 2018 

Net book amount at 30 September 2018 

42

–

–

–

–

(1)

41

33

3

–

–

(1)

35

6

195

12

11

–

(34)

3

187

102

18

–

(19)

(2)

99

88

4

–

–

–

–

–

4

4

–

–

–

–

4

–

106 

27 

– 

(1) 

– 

3 

135 

67 

13 

– 

– 

5 

85 

50 

Total 
£m 

534

39

11

(1)

(40)

7

550

260

48

–

(20)

2

290

187

–

–

–

(6)

2

183

54

14

–

(1)

–

67

116

260

All amortisation charges in the year have been charged through selling and administrative expenses. 

7 Property, plant and equipment 

This note details the physical assets used by the Group to operate the business and generate revenues and profits. Assets are 
shown at their purchase price less depreciation, which is an expense that is charged over the useful life of these assets to 
reflect annual usage and wear and tear, and impairment. 

Accounting policy 
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses. Depreciation on 
property, plant and equipment is provided on a straight-line basis to write down an asset to its residual value over its useful 
life as follows: 

Freehold buildings  

–  Up to 50 years 

Long leasehold buildings and improvements 

–  over period of lease 

Plant and equipment  

Motor vehicles  

Office equipment  

Freehold land is not depreciated. 

–  2 to 7 years 

–  4 years 

–  2 to 7 years 

An item of property, plant and equipment is reviewed for impairment whenever events indicate that its carrying value may not  
be recoverable. 

169 
169

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
OPERATING ASSETS AND LIABILITIES continued 

7 Property, plant and equipment continued 

Cost at 1 October 2018 

–  Additions  

–  Disposals  

–  Disposal of subsidiaries 

–  Transfer to assets held for sale 

–  Exchange movement 

At 30 September 2019 

Accumulated depreciation at 1 October 2018 

–  Charge for the year  

–  Impairment 

–  Disposals  

–  Disposal of subsidiaries 

–  Transfer to assets held for sale 

–  Exchange movement 

At 30 September 2019 

Net book amount at 30 September 2019 

Cost at 1 October 2017 

–  Additions  

–  Disposals  

–  Exchange movement 

At 30 September 2018 

Accumulated depreciation at 1 October 2017 

–  Charge for the year  

–  Disposals  

–  Exchange movement 

At 30 September 2018 

Net book amount at 30 September 2018 

Motor 
vehicles and 
office 
equipment  
£m 

Plant and 
equipment  
£m 

130 

25 

(4) 

(2) 

(14) 

2 

137 

94 

16 

2 

(4) 

(2) 

(12) 

2 

96 

41 

60 

2 

(3) 

– 

(2) 

2 

59 

41 

5 

1 

(3) 

– 

(1) 

1 

44 

15 

Land and 
buildings 
£m 

92

–

–

–

–

–

92

18

13

–

–

–

–

–

31

61

Land and 
buildings 
£m 

Plant and 
equipment  
£m 

Motor vehicles 
and office 
equipment  
£m 

120 

13 

(4) 

1 

130 

83 

15 

(4) 

– 

94 

58 

6 

(3) 

(1) 

60 

38 

4 

(2) 

1 

41 

93

1

(2)

–

92

17

1

–

–

18

74

Total 
£m 

282

27

(7)

(2)

(16)

4

288

153

34

3

(7)

(2)

(13)

3

171

117

Total 
£m 

271

20

(9)

–

282

138

20

(6)

1

153

36 

19 

129

All depreciation charges in the year have been charged through selling and administrative expenses. Of these depreciation 
charges, £12m (2018: £nil) has been classified as a non-recurring adjustment, see note 3.6.  

170 
170

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8 Working capital  

This note provides the amounts invested by the Group in working capital balances at the end of the financial year. 
Working capital is made up of trade and other receivables, trade and other payables and deferred income.  

Trade and other receivables are made up of amounts owed to the Group by customers, amounts that we pay to our suppliers 
in advance and unamortised incremental costs to acquire a contract. Trade receivables are shown net of an allowance for bad 
and doubtful debts. Our trade and other payables are amounts we owe to our suppliers that have been invoiced to us or 
accrued by us. They also include taxes and social security amounts due in relation to our role as an employer. 

This note also gives some additional detail on the age and recoverability of our trade receivables, which provides an 
understanding of the credit risk faced by the Group as a part of everyday trading. Credit risk is further disclosed in note 13.6. 

8.1 Trade and other receivables 

Accounting policy 
Trade receivables and contract assets 
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method, less an allowance for expected credit losses. 

The Group uses the term “Trade receivables” for contract receivables. These are recognised when the right to consideration is 
unconditional. Typically, the Group invoices fees for perpetual licences on contract closure and delivery. For performance 
obligations satisfied over time, judgement is required in determining whether a right to consideration is unconditional. In such 
situations, a receivable is recognised for the transaction price of the non-cancellable portion of the contract when the Group 
starts satisfying the performance obligation.  

When revenue recognised in respect of a customer contract exceeds amounts received or receivable from the customer a 
contract asset is recognised.  

The Group has accounted for its trade receivables in accordance with IFRS 9 for the first time in the year ended 30 September 
2019. Information relating to the year ended 30 September 2018 is presented in accordance with the Group’s previous 
accounting policies under IAS 39. Under IAS 39, a provision for impairment of trade receivables was established when there 
was objective evidence that the Group would not be able to collect all amounts due according to the original terms of the 
receivables. Further explanation of the changes arising on transition to IFRS 9 is included in note 1. 

The carrying amounts of trade receivables and contract assets are reduced by allowances for expected credit losses using the 
simplified approach under IFRS 9. The Group uses a matrix approach to determine the allowance, with default rates assessed for 
each country in which the Group operates. The default rates applied are based on the ageing of the receivable, past experience of 
credit losses and forward looking information. An allowance for a receivable’s estimated lifetime expected credit losses is first 
recorded when the receivable is initially recognised, and subsequently adjusted to reflect changes in credit risk until the balance is 
collected. In the event that management considers that a receivable cannot be collected, the balance is written off.  

Incremental costs of obtaining customer contracts 
The incremental costs of obtaining customer contracts are capitalised under IFRS 15. Contract acquisition costs primarily 
consist of sales commissions earned by the Group’s sales force. Differences between IFRS 15 and previous accounting policy 
are set out in note 17. 

Judgement is required in determining the amounts to be capitalised, particularly where the commissions are based on 
cumulative targets. The Group capitalises such cumulative target commissions for all customer contracts that count towards 
the cumulative target but only if nothing other than obtaining customer contracts can contribute to achieving the 
cumulative target.  

The capitalised assets are amortised over the period during which the related revenue is recognised, which may extend 
beyond the initial contract term where the Group expects to benefit from future renewals as a result of incurring the costs. 
Typically, either the Group does not pay sales commissions for customer contract renewals or such commissions are not 
commensurate with the commissions paid for new contracts. Consequently, the Group amortises sales commissions paid for 
new customer contracts on a straight-line basis over the expected contract life including probable contract renewals. 
Judgement is required in estimating these contract lives. In exercising this judgement, the Group considers respective 
renewal history adjusted for indications that the renewal history is not fully indicative of future renewals.  

The amortisation periods range from one year to ten years depending on the type of commission arrangement. 
Amortisation of the capitalised costs of obtaining customer contracts is reported within selling and administrative expenses. 

171 
171

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
OPERATING ASSETS AND LIABILITIES continued 

8 Working capital continued 
8.1 Trade and other receivables continued 

Non-current: 

Customer acquisition costs 

Other receivables 

Prepayments 

Current: 

Trade receivables 

Less: allowance for expected credit losses 

Trade receivables – net  

Other receivables 

Prepayments 

Customer acquisition costs 

2019  
£m 

65 

4 

4 

73 

2019  
£m 

280 

(23) 

257 

15 

55 

37 

364 

2018 
£m 

–

–

2

2

2018 
£m 

390

(20)

370

24

66

–

460

The Group has incurred £111m to obtain customer contracts and an amortisation expense of £76m was recognised in operating 
profit during the year. There were no material contract assets. 

Movements on the Group allowance for expected credit losses of trade receivables were as follows: 

At 1 October 

Impact of adoption of IFRS 9 

Increase in allowance for expected credit losses 

Receivables written off during the year as uncollectable 

Unused amounts reversed 

Transfer to held for sale 

Exchange movement 

At 30 September 

2019 
£m 

20 

6 

7 

(5) 

(3) 

(1) 

(1) 

23 

2018
£m 

21

–

7

(6)

(5)

–

3

20

The Group’s credit risk on trade and other receivables is primarily attributable to trade receivables. The Group has no significant 
concentrations of credit risk since the risk is spread over a large number of unrelated counterparties.  

The Group’s businesses implement policies, procedures and controls to manage customer credit risk. Outstanding balances are 
regularly monitored and reviewed to identify any change in risk profile. The Group recognises a loss allowance against trade receivables 
using the simplified approach under IFRS 9. The amount of the allowance reflects the lifetime expected credit losses measured using 
historical payment default rates determined for each geographical market in which the Group operates. The historical default rates are 
adjusted where necessary if they do not reflect the level of future expected credit losses, for example because of changes in the local 
economy or other commercial considerations. The allowance for expected credit losses is calculated using a provision matrix. 
The amount of the allowance increases as outstanding balances age. A customer balance is written off when it is considered that 
there is no reasonable expectation that the amount will be collected and legal enforcement activities have ceased. 

An analysis of the gross carrying amount of trade receivables showing credit risk exposure by age of the outstanding balance is 
as follows: 

Trade receivables at 30 September 2019 

Expected credit loss rate 

Estimated total gross carrying amount at default 

Expected credit loss 

Not yet due 
£m 

1-30 days 
overdue 
£m 

31-60 days 
overdue 
£m 

61-90 days 
overdue 
£m 

91+ days 
overdue 
£m 

2%

203

(3)

2%

39

(1)

17%

47% 

77% 

10

(1)

12 

(6) 

16 

(12) 

Total 
£m 

–

280

(23)

Disclosures for the prior year are presented in accordance with the requirements that applied under IAS 39: 

At 30 September 2018, trade receivables of £22m were either partially or fully impaired. 

172 
172

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
The ageing of these receivables was as follows: 

Not due 

Less than six months past due 

More than six months past due 

Trade receivables which were past due date but not impaired at 30 September 2018 were £82m. 

The ageing of these receivables was as follows: 

Less than six months past due 

More than six months past due 

2018
£m 

–

2

20

22

2018
£m 

67

15

82

Included in selling and administrative expenses in the income statement is £17m (2018: £16m) in relation to receivables 
credit losses. 

The maximum exposure to credit risk at the end of the reporting period is the fair value of each class of receivables mentioned 
above. The Group held no collateral as security. The Directors estimate that the carrying value of trade receivables approximated 
their fair value. 

8.2 Trade and other payables 

Accounting policy 
Trade payables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method. 

Trade and other payables can be analysed as follows: 

Trade payables  

Other tax and social security payable  

Other payables 

Cash held on behalf of customers (see note 12.3) 

Accruals  

8.3 Deferred income 

2019 
£m 

16

37

38

–

200

291

 2018 
£m 

29

52

31

19

118

249

Accounting policy 
If amounts received or receivable from a customer exceed revenue recognised for a contract, a contract liability is recognised. 
The Group uses the term “Deferred income” for a contract liability. Contract liabilities primarily reflect invoices due or 
payments received in advance of revenue recognition. Deferred revenue is unwound as related performance obligations 
are satisfied.  

In all material respects current deferred income at 1 October 2018 was recognised as revenue during the year. Other than 
business-as-usual movements there were no significant changes in contract liability balances during the year.  

173 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
OPERATING ASSETS AND LIABILITIES continued 

9 Provisions 

This note provides details of the provisions recognised by the Group, where a liability exists of uncertain timing or amount. 
The main estimates in this area relate to legal exposure, employee severance, onerous leases and dilapidation charges. 

This section also explains the accounting policies applied and the specific judgements and estimates made by the Directors 
in arriving at the value of these liabilities. 

Accounting policy 
A provision is recognised only when all three of the following conditions are met: 

–  The Group has a present obligation (legal or constructive) as a result of a past event; 

–  It is probable that an outflow of resources embodying economic benefits will be required to settle the obligation; and 

–  A reliable estimate can be made of the amount of the obligation. 

The amount recognised as a provision is the present value of the best estimate of the expenditure required to settle the 
present obligation at the end of the reporting period, i.e. the present value of the amount that the Group would rationally pay 
to settle the obligation at the balance sheet date or to transfer it to a third party. 

At 1 October 2018 

–  Additional provision in the year  

–  Provision utilised in the year 

–  Unused amounts reversed 

–  Exchange movement 

–  Transfer to held for sale 

At 30 September 2019 

Maturity profile 

< 1 year 

1 – 2 years 

2 – 5 years 

> 5 years 

At 30 September 2019 

Restructuring 
£m 

Legal 
£m 

Building  
£m 

Other  
£m 

2

1

(2)

–

–

–

1

11

4

(4)

(1)

(1)

(2)

7

22 

13 

(19) 

– 

– 

– 

16 

2 

– 

– 

– 

– 

– 

2 

Restructuring 
£m 

Legal 
£m 

Building  
£m 

Other  
£m 

1

–

–

–

1

3

4

–

–

7

5 

7 

3 

1 

16 

2 

– 

– 

– 

2 

Total 
£m 

37

18

(25)

(1)

(1)

(2)

26

Total 
£m 

11

11

3

1

26

Restructuring provisions are for the estimated costs of Group restructuring activities and relate mainly to employee severance 
which remains unpaid at the balance sheet date. These provisions will be utilised as obligations are settled which is generally 
expected to be within one year. 

Legal provisions have been made in relation to ongoing disputes with third parties and other claims against the Group. The ageing 
of legal provisions is assessed regularly, based upon internal and external legal advice, as required. 

Building provisions relate to dilapidation charges and onerous lease commitments. The timing of the cash flows associated with 
building provisions is dependent on the timing of lease agreement termination. This includes the non-recurring property 
restructuring costs which remain unpaid at the balance sheet date (see note 3.6). 

Other provisions comprise mainly those for the costs of warranty cover provided by the Group in respect of products sold to third 
parties. The timing of the cash flows associated with warranty provisions is spread over the period of warranty with the majority of 
the claims expected in the first year. 

174 
174

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
10 Post-employment benefits 

This note explains the accounting policies governing the Group’s pension schemes, analyses the deficit on the defined benefit
pension scheme and shows how it has been calculated.  

The majority of the Group’s employees are members of defined contribution pension schemes. Additionally, the Group 
operates two small defined benefit schemes in France and Switzerland.  

For defined contribution schemes, the Group pays contributions into separate funds on behalf of the employee and has no 
further obligations to employees. The risks associated with this type of plan are assumed by the member. Contributions paid 
by the Group in respect of the current period are included within the income statement. 

The defined benefit scheme is a pension arrangement under which participating members receive a pension benefit at 
retirement determined by the scheme rules, salary and length of pensionable service. The income statement charge for the 
defined benefit scheme is the current/past service cost and the net interest cost which is the change in the net defined 
benefit liability that arises from the passage of time. The Group underwrites both financial and demographic risks associated 
with this type of plan. 

Accounting policy 
Obligations under defined contribution schemes are recognised as an operating cost in the income statement as incurred. 

The Group also operates a small defined benefit pension scheme in Switzerland and other post-employment benefit schemes 
in France. The assets of these schemes are held separately from the assets of the Group. Under French legislation, the Group 
is required to make one-off payments to employees in France who reach retirement age while still in employment. The costs 
of providing benefits under these schemes are determined using the projected unit credit actuarial valuation method.  

The current service cost and gains and losses on settlements and curtailments are included in selling and administrative 
expenses in the income statement. Past service costs should be recognised on the earlier of the date of the plan amendment 
and the date the Group recognises restructuring-related costs. Interest on the pension plan assets and the imputed interest 
on pension plan liabilities are included within selling and administrative expenses in the income statement. 

Changes in the post-employment benefit obligation due to experience and changes in actuarial assumptions are included in 
the statement of comprehensive income in full in the period in which they arise. 

The liability recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the 
defined benefit obligation and future administration costs at the end of the reporting period, less the fair value of plan assets. 
The defined benefit obligation is calculated annually by independent actuaries. The present value of the defined benefit 
obligation is determined by discounting the estimated future cash outflows using interest rates of high-quality corporate 
bonds that are denominated in the currency in which the benefits will be paid and that have terms to maturity approximate 
to the terms of the related pension liability. 

The calculation of the defined benefit obligation of a defined benefit plan requires estimation of future events, for example 
salary and pension increases, inflation and mortality rates. In the event that future experience does not bear out the estimates 
made in previous years, an adjustment will be made to the plan’s defined benefit obligation in future periods which could have 
a material effect on the Group.  

A sensitivity analysis has been performed on the significant assumptions. The significant assumptions are deemed to be 
the discount rate and salary increases, as these are most likely to have a material impact on the defined benefit obligations. 
The analysis has been performed by the independent actuaries. 

Pension costs included in the consolidated income statement 

Defined contribution schemes 

Defined benefit plans 

Note 

3.3 

2019 
£m 

16

2

18

2018
£m 

11

2

13

175 
175

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
OPERATING ASSETS AND LIABILITIES continued 

10 Post-employment benefits continued 
Defined benefit plans  
The most recent actuarial valuations of the post-employment benefit plans were performed by KPMG (France) and PwC 
(Switzerland) during the year for the year ended 30 September 2019. 

Weighted average principal assumptions made by the actuaries 

Rate of increase in pensionable salaries  

Discount rate  

Inflation assumption  

Mortality rate assumptions made by the actuaries 

Average life expectancy for 65-year-old male 

Average life expectancy for 65-year-old female 

Average life expectancy for 45-year-old male 

Average life expectancy for 45-year-old female 

Amounts recognised in the balance sheet 

Present value of funded obligations  

Fair value of plan assets  

Net liability recognised in the balance sheet  

Major categories of plan assets as a percentage of total plan assets 

Bonds (quoted) 

Equities (quoted) 

Other (unquoted) 

2019 
% 

2.0 

0.3 

2.0 

2019 
Years 

21 

23 

40 

43 

2019 
£m 

(48) 

23 

(25) 

£m 

6 

6 

7 

19 

£m 

8

6

9

23

2019 
% 

35 

26 

39 

100 

Expected contributions to post-employment benefit plans for the year ending 30 September 2020 are £1m (2018: expected 
contributions for the year ending 30 September 2019: £1m). 

Amounts recognised in the income statement 

Net interest costs on obligation  

Current service cost  

Total included within staff costs – all within selling and administrative expenses 

Changes in the present value of the defined benefit obligation 

At 1 October  

Exchange movement  

Service cost  

Plan participant contributions 

Interest cost 

Benefits paid 

Actuarial (loss)/gain – financial assumptions 

Actuarial (loss)/gain – experience 

At 30 September  

176 
176

2018
% 

2.0

1.0

2.0

2018
Years 

21

23

40

43

2018
£m 

(41)

19

(22)

2018
% 

29

34

37

100

2018
£m 

–

(2)

(2)

2018
£m 

(43)

–

(2)

(1)

–

3

1

1

2019 
£m 

– 

(2) 

(2) 

2019 
£m 

(41) 

(1) 

(2) 

(1) 

(1) 

2 

(3) 

(1) 

(48) 

(41)

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
Changes in the fair value of plan assets 

At 1 October  

Exchange movement  

Employer’s contributions  

Plan participant contributions  

Benefits paid 

Actuarial gain on plan assets  

At 30 September  

Analysis of the movement in the balance sheet liability 

At 1 October  

Total expense as recognised in the income statement 

Benefits paid 

Contributions paid  

Actuarial loss 

At 30 September  

Sensitivity analysis on significant actuarial assumptions 

Discount rate applied to scheme obligations  

Salary increases 

11 Deferred income tax 

2019 
£m 

19

1

1

1

(2)

3

23

2019 
£m 

(22)

(3)

–

1

(1)

(25)

2019 
£m 

3

2

2018
£m 

21

–

1

1

(2)

(2)

19

2018
£m 

(22)

(2)

1

1

–

(22)

2018
£m 

2

1

+/- 0.5% pa 

+/- 0.5% pa 

Deferred income tax is an accounting adjustment to recognise liabilities or benefits that are expected to arise in the future 
due to differences in the carrying value of assets and liabilities and their respective tax bases. In this note we outline the 
accounting policies, movements in the year on the deferred tax account and the net deferred tax asset or liability at the 
year end. 

A deferred tax asset represents a tax reduction that is expected to arise in a future period. 

A deferred tax liability represents taxes which will become payable in a future period as a result of a current or an 
earlier transaction. 

Accounting policy 
Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised 
to the extent that it is probable that taxable profits will be available against which deductible temporary differences can be 
utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill or from the initial 
recognition (other than in a business combination) of other assets and liabilities in a transaction that affects neither the 
taxable profit nor the accounting profit. 

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries, except where 
the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference will not 
reverse in the foreseeable future. 

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset 
realised based on tax rates that have been enacted or substantively enacted at the end of the reporting period.  

Tax assets and liabilities are offset when there is a legally enforceable right and there is an intention to settle the balances net. 

177 
177

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
OPERATING ASSETS AND LIABILITIES continued 

11 Deferred income tax continued 

The movement on the deferred tax account is as shown below: 

At 1 October  

Income statement (charge)/credit 

Acquisition of subsidiaries  

Disposal of subsidiaries 

Transfer to held for sale 

Other balance sheet reclassification 

Exchange movement 

Other comprehensive income/equity movement in deferred tax 

At 30 September  

The net deferred tax asset at the end of the year is analysed below: 

Deferred tax assets 

Deferred tax liabilities 

Net deferred tax asset 

2019 
£m 

26 

(1) 

– 

– 

(13) 

– 

(1) 

(4) 

7 

2019 
£m 

31 

(24) 

7 

2018
£m 

36

– 

(3)

–

1

(1)

(5)

(2)

26

2018
£m 

51

(25)

26

Deferred tax assets have been recognised in respect of tax losses and other temporary differences giving rise to deferred tax 
assets because it is probable that these assets will be recovered. Each of these assets are reviewed to ensure there is sufficient 
evidence to support their recognition. All underlying temporary differences where a deferred tax liability arising from investments 
in subsidiaries and associates have been appropriately recognised where it is probable the temporary difference will reverse in the 
foreseeable future. 

In particular, there are tax losses carried forward in respect of Brazilian entities generating a potential net tax asset of £13m. 
There is sufficient supporting evidence of future profitability which is available to allow for the recognition of this asset. 
This evidence includes detailed financial projections for each individual entity as adjusted for tax sensitive items. As at 
30 September 2019 following a decision to sell the Brazilian entities this asset has been transferred to held for sale and can be 
recovered on transfer of ownership. See note 15.3. 

The movements in deferred tax assets and liabilities (prior to the offsetting of balances within the same jurisdiction as required by 
IAS 12 “Income Taxes”, during the year are shown below. Deferred tax assets and liabilities are only offset where there is a legally 
enforceable right of offset and there is an intention to settle the balances net. 

Deferred tax assets and liabilities categorised as “other deferred tax” of £32m (2018: £36m) includes various balances in relation to 
accounting provisions/accruals (asset £22m) (2018: £31m), goodwill amortisation (liability £21m) (2018: £13m), deferred revenue 
(asset £17m) (2018: £16m), deferred tax on stock options (asset £7m) (2018: £1m), interest carried forward (asset £3m) (2018: nil), 
R&D capitalisation (asset £2m) (2018: nil), and other sundry amounts (asset £2m) (2018: £1m). 

178 
178

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
All underlying temporary differences arising from investments in subsidiaries and associates have been appropriately recognised 
where it is probable the temporary difference will reverse in the foreseeable future. 

Deferred tax  

At 1 October 2017 

Income statement credit/(debit) 

Acquisition/disposal 

Transferred to assets held for sale 

Other comprehensive income/equity movement in deferred tax 

Other balance sheet reclassification 

Exchange movement 

At 30 September 2018 

Income statement (debit)/credit 

Acquisition/disposal 

Transferred to assets held for sale 

Other comprehensive income/equity movement in deferred tax 

Exchange movement 

At 30 September 2019 

Intangible 
assets 
£m 

(60)

22

(3)

8

–

–

(1)

(34)

(1)

–

2

–

(2)

(35)

Tax 
losses 
£m 

59 

(27) 

– 

(7) 

– 

– 

(1) 

24 

(5) 

– 

(10) 

– 

1 

10 

Other 
£m 

37

5

–

–

(2)

(1)

(3)

36

5

–

(5)

(4)

–

32

Total 
£m 

36

–

(3)

1

(2)

(1)

(5)

26

(1)

–

(13)

(4)

(1)

7

The company has unrecognised carried forward losses of £62m (2018: £50m) in the UK and the US available indefinitely to reduce 
certain future taxable profits. Deferred tax assets have not been recognised in respect of these losses due to uncertainty whether 
suitable profits will arise in future periods against which the deferred tax asset would reverse. 

179 
179

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
NET DEBT AND CAPITAL STRUCTURE  

12 Cash flow and net debt 

This note analyses our operational cash generation, shows the movement in our net debt in the year, and explains what is 
included within our cash balances and borrowings at the year end.  

Cash generated from operations is the starting point of our consolidated statement of cash flows. This section outlines the 
adjustments for any non-cash accounting items to reconcile our accounting profit for the year to the amount of cash we 
generated from our operations. 

Net debt represents the amount of cash held less borrowings, overdrafts, and cash held on behalf of customers. 

Borrowings are mostly made up of fixed-term external debt which the Group has taken out in order to finance acquisitions in 
the past. 

12.1 Cash flow generated from continuing operations 

Reconciliation of profit for the year to cash generated from continuing operations  

Profit for the year  

Adjustments for:  

–  Income tax 

–  Finance income  

–  Finance costs 

–  Amortisation and impairment of intangible assets  

–  Depreciation and impairment of property, plant and equipment  

–  Impairment and cost of disposal of assets held for sale 

–  Loss on disposal of tangible assets 

–  R&D tax credits 

–  Equity-settled share-based transactions  

–  (Gain)/loss on disposal of subsidiary  

–  Exchange movement  

Changes in working capital (excluding effects of acquisitions and disposals of subsidiaries): 

–  Decrease in trade and other receivables  

–  Increase/(decrease) in trade and other payables and provisions 

–  Increase in deferred income  

Cash generated from continuing operations  

12.2 Net debt 

Reconciliation of net cash flow to movement in net debt  

Increase in cash in the year (pre-exchange movements)  

Cash outflow from movement in loans, and cash held on behalf of customers 

Change in net debt resulting from cash flows  

Acquisitions 

Non-cash movements  

Exchange movement 

Movement in net debt in the year  

Net debt at 1 October  

Net debt at 30 September 

180 
180

2019 
£m 

266 

95 

(8) 

29 

44 

37 

19 

– 

(2) 

32 

(28) 

– 

18 

46 

38 

586 

2019 
£m 

158 

142 

300 

1 

(2) 

(24) 

275 

(668) 

(393) 

 2018
£m 

295

103

(5)

34

48

20

–

1

(6)

18

1

–

7

(61)

32

487

2018
£m 

107

60

167

–

(2)

(20)

145

(813)

(668)

Annual Report and Accounts 2019The Sage Group plc. 
 
Cash flow 
 £m 

Acquisitions 
£m 

Reclassification 
as held for sale 

Disposal of 
subsidiary 
£m 

Non-cash 
movements  
£m 

Exchange 
movement 
 £m 

At 
30 September 
2019 
£m 

At  
1 October  
2017  
£m 

At 
1 October 
2018 
£m 

231 

(18) 

272

(8)

– 

58

120

5

33

213 

322

158

Analysis of change in net debt  

Cash and cash equivalents  

Bank overdrafts 

Cash and bank overdrafts 
amounts included in held for sale 

Cash, cash equivalents and bank 
overdrafts including cash held 
for sale 

Liabilities arising from 
financing activities 

Loans due within one year 

(37) 

–

–

Loans due after more than 
one year 

Cash held on behalf of 
customers  

Cash held on behalf of customers 
included in held for sale 

(914) 

(913)

181

(75) 

(19)

(6)

– 

(1,026) 

(58)

(990)

(33)

142

Total  

(813) 

(668)

300

1

–

–

1

–

–

–

–

–

1

(4)

3

1

–

–

–

–

–

–

–

(26) 

–

(91) 

(117) 

–

–

26

91

117

– 

– 

– 

– 

8

–

–

8

371

–

1

372

(115) 

(7)

(122)

113 

(24)

(643)

– 

– 

(2) 

(1)

–

(32)

–

–

(765)

–

(2) 

(24)

(393)

Included in cash above is £nil (2018: £77m) relating to cash held on behalf of customers. The reduction in the year is due to the 
disposals made in the current year, see note 15.3. 

12.3 Cash and cash equivalents (excluding bank overdrafts and cash amounts included in held for sale) 

Accounting policy 
For the purpose of preparation of the consolidated statement of cash flows and the consolidated balance sheet, cash and 
cash equivalents include cash at bank and in hand and short-term deposits with an original maturity period of three months 
or less. Bank overdrafts that are an integral part of a subsidiary’s cash management are included in cash and cash equivalents 
where they have a legal right of set-off and there is an intention to settle net, against positive cash balances, otherwise bank 
overdrafts are classified as borrowings. Cash and cash equivalents are measured at amortised cost. 

Cash at bank and in hand  

Cash held on behalf of customers 

Short-term bank deposits  

2019 
£m 

370

–

1

371

2018
£m 

252

19

1

272

In line with contractual obligations or Company practice, cash held on behalf of customers is held in separate bank accounts by 
the Group until such time as these amounts are paid. 

The credit risk on liquid funds is considered to be low, as the Board-approved Group treasury policy limits the value that can be 
invested with each approved counterparty to minimise the risk of loss. The Group policy is to place cash and cash equivalents 
with counterparties which are well established banks with high credit ratings where available. In some jurisdictions there is limited 
availability of such counterparties.  

Cash and cash equivalents are classified and measured at amortised cost under IFRS 9 and are therefore subject to the expected 
loss model requirements of that standard. However, no material expected credit losses have been identified. At 30 September 2019, 
93% (2018: 80%) of the cash and cash equivalents balance was deposited with financial institutions rated at least A3 by Moody’s 
Investors Service. The investment instruments utilised are money market funds, money market term deposits and bank deposits. 

The Group’s maximum exposure to credit risk in relation to cash and cash equivalents is their carrying amount in the balance sheet. 

181 
181

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NET DEBT AND CAPITAL STRUCTURE continued 

12 Cash flow and net debt continued 
12.4 Borrowings (excluding borrowings included in held for sale) 

Accounting policy 
Interest-bearing borrowings are recognised initially at fair value less attributable issue costs, which are amortised over the 
period of the borrowings. Subsequent to initial recognition, interest-bearing borrowings are stated at amortised cost with any 
difference between cost and redemption value being recognised in the income statement over the period of borrowing on an 
effective interest basis. 

Current 

Bank overdrafts 

US senior loan notes – unsecured 

Non-current 

Bank loans – unsecured  

US senior loan notes – unsecured 

2019 
£m 

– 

122 

122 

2019 
£m 

243 

400 

643 

2018
£m 

8

–

8

2018
£m 

416

497

913

Included in loans above is £765m (2018: £913m) of unsecured loans (after unamortised issue costs).  

In the table above, bank loans and loan notes are stated net of unamortised issue costs of £2m (2018: £2m). Unsecured bank loans 
attract an average interest rate of 2.6% (FY18: 2.1%). 

Borrowings 

US private placement 

–  USD 150m loan note 

–  USD 150m loan note 

–  USD 50m loan note 

–  EUR 55m loan note 

–  EUR 30m loan note 

–  USD 200m loan note 

Year issued 

Interest 
coupon 

Maturity 

2013

2013

2013

2015

2015

2015

3.08% 20-May-20 

3.71% 20-May-23 

3.86% 20-May-25 

1.89% 26-Jan-22 

2.07% 26-Jan-23 

3.73% 26-Jan-25 

Loan value 

2019 
 £m 

122 

122 

40 

49 

27 

162 

2018
£m 

115

115

38

49

27

153

Unsecured bank loans comprises a fixed term loan of £200m (2018: £nil) expiring in September 2021 and £45m drawings (2018: 
£418m) under the multi-currency revolving credit facility of £720m (2018: £686m) expiring in February 2024, which consists both of 
US$719m/£585m (2018: US$719m/£551m) and of £135m (2018: £135m) tranches. 

182 
182

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
13 Financial instruments 

This note shows details of the fair value and carrying value of short and long-term borrowings, trade and other payables, 
trade and other receivables, short-term bank deposits and cash at bank and in hand. These items are all classified as “financial 
instruments” under accounting standards. Fair value is the price that would be received to sell an asset or paid to transfer a 
liability in an orderly transaction between market participants at the measurement date. 

In order to assist users of these financial statements in making an assessment of any risks relating to financial instruments, 
this note also sets out the maturity of these items and analyses their sensitivity to changes in key inputs, such as interest 
rates and foreign exchange rates. An explanation of the Group’s exposure to, and management of, capital, liquidity, credit, 
interest rate and foreign currency risk is set out in the financial risk management section at the end of this note. 

Accounting policy 
Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes a party to the 
contractual provisions of the instrument.  

Financial assets are derecognised when the rights to receive cash flows from the asset have expired, or when the Group 
has transferred those rights and either has also transferred substantially all the risks and rewards of the asset or has neither 
transferred nor retained substantially all the risks and rewards of the asset but no longer has control of the asset.  

Financial liabilities are derecognised when the obligation specified in the contract is discharged, cancelled or expires. 

The amounts in the consolidated balance sheet that are accounted for as financial instruments, and their classification under 
IFRS 9, are as follows: 

As at 30 September 2019 

Non-current assets 

Other financial assets 

Trade and other receivables: other receivables 

Current assets 

Trade and other receivables: trade receivables 

Trade and other receivables: other receivables 

Cash and cash equivalents  

Current liabilities 

Trade and other payables excluding other tax and social security 

Borrowings  

Non-current liabilities 

Borrowings 

IFRS 9 classification 

At amortised  
cost 
£m 

Note 

At fair value 
through profit 
or loss 
£m 

8.1

8.1

8.1

12.3

8.2

12.4

3 

1 

257 

13 

371 

(254) 

(122) 

(643) 

(374) 

1 

3 

– 

2 

– 

– 

– 

– 

6 

Total 
£m 

4

4

257

15

371

(254)

(122)

(643)

(368)

183 
183

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NET DEBT AND CAPITAL STRUCTURE continued 

13 Financial instruments continued 
For the year ended 30 September 2018, financial instruments are reported under IAS 39. The amounts in the consolidated 
balance sheet at that date that are accounted for as financial instruments, and their classification under IAS 39, are as follows. 
The changes resulting from the adoption of IFRS 9 are explained in note 1. 

As at 30 September 2018 

Non-current assets 

Fixed asset investment 

Other financial assets 

Current assets 

Trade and other receivables: trade receivables 

Trade and other receivables: other receivables 

Cash and cash equivalents (excluding bank 
overdrafts) 

Current liabilities 

Trade and other payables: trade payables 

Trade and other payables: other payables 

Trade and other payables: cash held on behalf of 
customers 

Borrowings 

Non-current liabilities 

Borrowings 

Trade and other payables 

IAS 39 classification 

Loans and 
receivables
£m 

Available
-for-sale
£m 

Note 

At fair value 
through profit  
or loss
£m 

At  
amortised cost 
£m 

–

2

370

23

272

–

–

–

–

–

–

8.1

8.1

12.3

8.3

8.3

8.3

12.4

12.4

17

–

–

–

–

–

–

–

–

–

–

666

17

–

1

–

–

–

–

–

–

–

–

1

– 

– 

– 

– 

– 

(29) 

(31) 

(19) 

(8) 

(913) 

(8) 

(1,008) 

Total
£m 

17

3

370

23

272

(29)

(31)

(19)

(8)

(913)

(8)

(324)

13.1 Fair values of financial instruments 
The carrying amounts of the following financial assets and liabilities approximate to their fair values: trade and other payables 
excluding tax and social security, trade and other receivables excluding prepayments and accrued income, short-term bank 
deposits and cash at bank and in hand.  

Borrowings 
The fair value of borrowings is determined by reference to interest rate movements on the US$ private placement market and 
therefore can be considered as a level 2 fair value as defined within IFRS 13. 

Long-term borrowing 

Short-term borrowing 

2019 

Note 

12.4

12.4

Book value 
 £m 

Fair value  
£m 

Book value 
 £m 

(643)

(122)

(660) 

(122) 

(913) 

(8) 

2018 

Fair value
£m 

(906)

(8)

Fixed asset investment 
At 30 September 2018, the Group had a US$ fixed asset investment in an unquoted equity instrument which was classified as an 
available-for-sale financial asset under IAS 39 and carried at its fair value of £17m. During the year ended 30 September 2019, the 
investment was derecognised on its redemption by the issuer. The fair value of the investment at the date of derecognition was 
£17m, and no gain or loss arose on disposal. On transition to IFRS 9, the Group elected to classify the investment as held at fair 
value through other comprehensive income as the investment was not considered to be held for trading. As a result, changes in 
the fair value of the investment continued to be recognised in the statement of other comprehensive income when they arose. 
However, in a change to the previous treatment, the cumulative gain was not reclassified to profit for the period when the 
investment was derecognised. At 30 September 2018, the fair value of the investment was determined using a discounted 
cash flow valuation technique. The main inputs to the calculation for which assumptions were made were the discount rate, 
the timing of future cash flows and the period over which the investment would continue to be held. The gain on revaluation of 
£1m was recognised in other comprehensive income in the year ended 30 September 2018. The remaining movement was due to 
foreign currency exchange. This was a level 3 fair value as defined within IFRS 13.  

184 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contingent consideration receivable 
On the disposal of Sage Payroll Solutions during the year, the Group recognised contingent consideration receivable of £5m. 
This is classified as a financial asset measured at fair value through profit or loss. An explanation of the measurement basis applied 
is set out in note 15.3. 

13.2 Maturity of financial liabilities 
The maturity profile of the undiscounted contractual amount of the Group’s financial liabilities at 30 September was as follows: 

In less than one year  

In more than one year but not more than two years  

In more than two years but not more than five years  

In more than five years 

In less than one year  

In more than one year but not more than two years  

In more than two years but not more than five years  

In more than five years 

The maturity profile of provisions is disclosed in note 9. 

Trade and 
other 
payables 
excluding 
other tax and 
social security 
£m 

255

1

–

–

2019 

Total 
£m 

403

218

278

206

256

1,105

Borrowings  
£m 

148 

217 

278 

206 

849 

Trade and 
other payables 
excluding 
other tax and 
social security 
£m 

197

3

5

–

Borrowings  
£m 

36 

144 

667 

202 

2018 

Total 
£m 

233

147

672

202

1,049 

205

1,254

13.3 Borrowing facilities 
The Group has the following undrawn committed borrowing facilities available at 30 September in respect of which all conditions 
precedent had been met at that date:  

Expiring in more than two years but not more than five years 

2019 
£m 

675

2018
£m 

268

The facilities have been arranged to help finance the expansion of the Group’s activities. All these facilities incur commitment fees 
at market rates. In addition, the Group maintains overdraft and uncommitted facilities to provide short-term flexibility and has also 
utilised the US private placement market.  

185 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NET DEBT AND CAPITAL STRUCTURE continued 

13 Financial instruments continued 
13.4 Market risk sensitivity analysis  
Financial instruments affected by market risks include borrowings and deposits. 

The following analysis, required by IFRS 7 “Financial Instruments: Disclosures”, is intended to illustrate the sensitivity to changes in 
market variables, being sterling, US Dollar and Euro interest rates, and sterling/US Dollar and sterling/Euro exchange rates. 

The sensitivity analysis assumes reasonable movements in foreign exchange and interest rates before the effect of tax. The Group 
considers a reasonable interest rate movement in LIBOR to be 1%, based on interest rate history. Similarly, sensitivity to 
movements in sterling/US Dollar and sterling/Euro exchange rates of 10% are shown, reflecting changes of reasonable proportion 
in the context of movement in those currency pairs over the last year. 

Using the above assumptions, the following table shows the illustrative effect on the consolidated income statement and equity 
resulting from changes in market interest rates. 

1% increase in market interest rates 

1% decrease in market interest rates 

2019 

2018 

Income 
(losses)/gains 
£m 

Equity 
(losses)/gains  
£m 

Income 
(losses)/gains 
£m 

Equity 
(losses)/gains 
£m 

(2)

2

(2) 

2 

(3) 

3 

(3)

3

The following table shows the illustrative effect on equity resulting from changes in Sterling/US Dollar and Sterling/Euro exchange rates: 

10% strengthening of sterling versus the US Dollar  

10% strengthening of sterling versus the Euro 

10% weakening of sterling versus the US Dollar 

10% weakening of sterling versus the Euro 

13.5 Hedge accounting 

2019 

2018 

Equity 
gains/(losses)  
£m 

Equity 
gains/(losses) 
£m 

41 

7 

(50) 

(8) 

38

7

(47)

(8)

Accounting policy 
On transition to IFRS 9, the Group has elected to continue to apply the hedge accounting requirements of IAS 39. The Group 
applies hedge accounting to external borrowings that are designated as a hedge of a net investment in foreign operations. 
The portion of the gain or loss on an instrument used to hedge a net investment in a foreign operation which is determined to 
be an effective hedge is recognised in other comprehensive income. The ineffective portion is recognised immediately in 
profit or loss. On disposal of the net investment, the foreign exchange gains and losses on the hedging instrument are 
recycled to the income statement from equity. 

The Group hedges the risk exposure to foreign currency exchange movements of its net investment in its subsidiaries in the US and 
Eurozone. A proportion of the Group’s external US Dollar denominated borrowings, and the total of its Euro denominated borrowings, 
are designated as the hedging instruments. The underlying risk of the hedging instruments exactly matches the hedged risk as the 
borrowings and net investments in subsidiaries are denominated in the same currencies, giving a hedge ratio of 1:1. Hedge ineffectiveness 
will arise if the carrying amount of the net investment falls below the carrying amount of the designated borrowings.  

The impact of the hedging instrument on the consolidated balance sheet is: 

Nominal amount 

USD 133m

USD 400m

USD 533m

EUR 85m

Change in carrying amount as a 
result of foreign currency 
movements in the year 
recognised in OCI
£m 

Carrying amount 
£m 

108 

324 

432 

76 

508 

25

–

25

Current borrowings 

Non-current borrowings 

USD loan notes 

USD loan notes 

Non-current borrowings 

EUR loan notes 

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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The impact of the hedged item on the statement of financial position is as follows: 

Net investment in foreign subsidiaries – USD 

Net investment in foreign subsidiaries – EUR 

Change in value of 
hedged item used to 
determine hedge 
effectiveness 
£m 

Foreign currency 
translation reserve 
£m 

25 

– 

25 

82

12

94

The hedging movement recognised in other comprehensive income is equal to the change in value for measuring effectiveness. 
No ineffectiveness is recognised in profit or loss.  

On disposal of Sage Payroll Solutions during the year, an exchange difference of £6m related to hedge instruments was recycled 
through the income statement in proportion to the disposed net investment. 

Further information on the Group’s exposure to foreign currency risk and how the risk is managed is included in note 13.6. 

13.6 Financial risk management 
The Group’s exposure to and management of capital, liquidity, credit, interest rate and foreign currency risk are summarised below. 

Capital risk 
The Group’s objectives when managing capital (defined as net debt plus equity) are to safeguard our ability to continue as a going 
concern in order to provide returns to shareholders and benefits for other stakeholders, while optimising returns to shareholders 
through an appropriate balance of debt and equity funding. The Group manages its capital structure and makes adjustments to it 
with respect to changes in economic conditions and our strategic objectives. The Group has set a long-term minimum leverage 
target of 1.0x net debt to EBITDA and will work to maintain this going forward. 

Liquidity risk 
The Group manages its exposure to liquidity risk by reviewing cash resources required to meet business objectives through both 
short and long-term cash flow forecasts. The Group has committed facilities which are available to be drawn for general corporate 
purposes including working capital. The Treasury function has responsibility for optimising the level of cash across the business. 

Credit risk 
The Group’s credit risk primarily arises from trade and other receivables. The Group has a very low operational credit risk due to 
the transactions being principally of a high volume, low value and short maturity. The Group has no significant concentration of 
operational credit risk, with the exposure spread over a large number of counterparties and customers.  

The credit risk on liquid funds is considered to be low, as the Board-approved Group treasury policy limits the value that can 
be invested with each approved counterparty to minimise the risk of loss. All counterparties must meet minimum credit 
rating requirements. 

Further information on the credit risk management procedures applied to trade receivables is given in note 8.1 and to cash and 
cash equivalents in note 12.3. The carrying amounts of trade receivables and cash and cash equivalents shown in those notes 
represent the Group’s maximum exposure to credit risk. 

Interest rate risk 
The Group is exposed to interest rate risk on floating rate deposits and borrowings. The Group’s borrowings comprise principally 
US private placement loan notes which are at fixed interest rates, and a bank revolving credit facility and a term loan, which are 
subject to floating interest rates. At 30 September 2019, the Group had £371m (2018: £272m) of cash and cash equivalents. 

The Group regularly reviews forecast debt, cash and cash equivalents and interest rates to monitor this risk. Interest rates on debt 
and deposits are fixed when management decides this is appropriate.  

At 30 September 2019, the Group’s borrowings comprised US private placement loan notes of £522m (2018: £497m), which have an 
average fixed interest rate of 3.33% (2018: 3.31%); and unsecured bank loans of £243m (2018: £416m), comprising a fixed term loan 
and a bank revolving credit facility, which have an average interest rate of 2.6% (2018: 2.1%). 

187 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
NET DEBT AND CAPITAL STRUCTURE continued 

13 Financial instruments continued 
13.6 Financial risk management continued 
Foreign currency risk 
Although a substantial proportion of the Group’s revenue and profit is earned outside the UK, operating companies generally only 
trade in their own currency. The Group is therefore not subject to any significant foreign exchange transactional exposure within 
these subsidiaries.  

The Group’s principal exposure to foreign currency lies in the translation of overseas profits into sterling; this exposure is 
not hedged.  

The Group’s external Euro denominated borrowings and a proportion of its US Dollar borrowings are designated as a hedge of 
the net investment in its subsidiaries in the US and Eurozone. The foreign exchange movements on translation of the borrowings 
into sterling have therefore been recognised in the translation reserve. Certain of the Group’s intercompany balances have been 
identified as part of the Group’s net investment in foreign operations. Foreign exchange effects on these balances that remain on 
consolidation are also reflected in the translation reserve. The Group’s other currency exposures comprise those currency gains 
and losses recognised in the income statement, reflecting other monetary assets and liabilities of the Group that are not 
denominated in the functional currency of the entity involved. At 30 September 2019 and 30 September 2018, these exposures 
were immaterial to the Group. 

14 Equity 
This note analyses the movements recorded through shareholders’ equity that are not explained elsewhere in the financial 
statements, being changes in the amount which shareholders have invested in the Group. 

The Group utilises share award schemes as part of its employee remuneration package. Share option schemes for our employees 
include The Sage Group Performance Share Plan for Directors and senior executives and The Sage Group Savings-related Share 
Option Plan (the “SAYE Plan”) for all qualifying employees. The Group incurs costs in respect of these schemes in the income 
statement, which is set out below along with a detailed description of each scheme and the number of options outstanding. 

This note also shows the dividends paid in the year and any dividends that are to be proposed and paid post-year end. 
Dividends are paid as an amount per ordinary share held. 

14.1 Ordinary shares 

Accounting policy 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new ordinary shares or options 
are shown in equity as a deduction, net of tax, from the proceeds. 

Where any Group company purchases the Company’s equity share capital (treasury shares), the consideration paid, including 
any directly attributable incremental costs (net of income taxes), is deducted from equity attributable to the owners of the 
Company until the shares are cancelled or reissued. 

Issued and fully paid ordinary shares of 14/77 pence each 

At 1 October  

Shares issued 

At 30 September  

2019 
 shares 

1,120,789,295

–

1,120,789,295

2019 
 £m 

12

–

12

2018 
 shares 

1,120,638,121 

151,174 

1,120,789,295 

2018
 £m 

12

–

12

Issues of ordinary shares 
No new shares were issued during the year (2018: Executive Share Option Scheme – 23,179 14/77p ordinary shares; Savings-related 
Share Option Scheme – 127,995 14/77p ordinary shares). 

188 
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Annual Report and Accounts 2019The Sage Group plc. 
14.2 Share-based payments 

Accounting policy 
Equity-settled share-based payments are measured at fair value (excluding the effect of non market-based vesting conditions) 
at the date of grant. The fair value determined at the grant date of the equity-settled share-based payments is expensed on a 
straight-line basis over the vesting period, based on the Group’s estimate of the shares that will eventually vest allowing for 
the effect of non market-based vesting conditions. 

Fair value is measured using the Black-Scholes or the Monte Carlo pricing models, based on observable market prices. 
The expected life used in the model has been adjusted, based on management’s best estimate, for the effects of  
non-transferability, exercise restrictions and behavioural considerations. 

All outstanding Sage Performance Share Plans (“PSPs”) are subject to some non-market performance conditions. These are 
organic revenue, EPS and annualised recurring revenue growth. The element of the income statement charge relating to 
market performance conditions is fixed at the grant date.  

At the end of the reporting period, the Group revises its estimates for the number of options expected to vest. It recognises 
the impact of the revision to original estimates, if any, in the income statement, with a corresponding adjustment to equity. 

The total charge for the year relating to employee share-based payment plans was £32m (2018: £18m), all of which related to  
equity-settled share-based payment transactions.  

Scheme 

Performance Share Plan 

Restricted Share Plan  

Share options 

Total  

2019 
£m 

6

23

3

32

2018
£m 

1

9

8

18

The Sage Group Performance Share Plan  
Annual grants of performance shares will normally be made to Executive Directors and senior executives across the Group after 
the preliminary declaration of the annual results. Under the Performance Share Plan 3,690,288 (2018: 2,704,069) awards were made 
during the year. 

Awards from 2016-2018 
These performance shares are subject to a service condition and two performance conditions. Performance conditions are 
weighted one half on the achievement of a revenue growth target and one half on the achievement of a TSR target. The revenue 
growth target is subject to two underpin performance conditions relating to EPS growth and organic revenue growth. 

The revenue growth target is based on the Company’s compound annual recurring revenue growth. Where the Company’s annual 
recurring revenue growth is between 8% and 10% or 10% and 12%, the extent to which the revenue performance condition 
is satisfied will be calculated on a straight-line pro rata basis between 10% and 40% or between 40% and 50% respectively. 
Notwithstanding the extent to which the revenue performance condition has been satisfied, the revenue tranche will not 
be released and will lapse on the Board’s determination that (i) the compound growth of the Company’s underlying EPS over 
the performance period is less than 8% per annum; or (ii) the compound growth of the Company’s organic revenue over the 
performance period is less than 6% per annum. 

The performance target relating to TSR measures share price performance against a designated comparator group. Where the 
Company’s TSR is between median and upper quartile, the TSR vesting percentage will be calculated on a straight-line pro-rata 
basis between 10% and 40% and where the Company’s TSR is between upper quartile and upper decile, the TSR vesting 
percentage will be calculated on a straight-line pro-rata basis between 40% and 50%.  

The comparator group for awards granted from 2016 onwards is the companies comprised in the FTSE 100 Index at the start of the 
performance period, excluding financial services and extraction companies. 

Awards from 2019 
These performance shares are subject to a service condition and two performance conditions. Performance conditions are 
weighted 70% on the achievement of a revenue growth target and 30% on the achievement of a TSR target.  

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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
NET DEBT AND CAPITAL STRUCTURE continued 

14 Equity continued 
14.2 Share-based payments continued 

The revenue growth target is based on the Company’s compound annualised recurring revenue growth. Where the Company’s 
annualised recurring revenue growth is between 8% and 10% or 10% and 11%, the extent to which the revenue performance 
condition is satisfied will be calculated on a straight-line pro rata basis between 14% and 56% or between 56% and 70% 
respectively. 

The performance target relating to TSR measures share price performance against a designated comparator group. Where the 
Company’s TSR is between median and upper quartile, the TSR vesting percentage will be calculated on a straight-line pro-rata 
basis between 6% and 24% and where the Company’s TSR is between upper quartile and upper decile, the TSR vesting percentage 
will be calculated on a straight-line pro-rata basis between 24% and 30%.  

The comparator group for awards granted from 2019 onwards is the companies comprised in the FTSE 100 Index at the start of the 
performance period, excluding financial services and extraction companies. 

Awards were valued using the Monte Carlo option pricing model. Performance conditions were included in the fair value 
calculations, which were based on observable market prices at grant date. All options granted under performance share awards 
have an exercise price of nil. The fair value per award(s) granted and the assumptions used in the calculation are as follows: 

Grant date  

Share price at grant date  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk-free rate  

Fair value per award  

Grant date  

Share price at grant date  

Number of employees  

Shares under award  

Vesting period (years)  

Expected volatility  

Award life (years)  

Expected life (years)  

Risk-free rate  

Fair value per award  

December 
2018 

February 
2019 

5.78/5.86 

94

6.61 

8 

May 
2019 

7.39 

2 

September 
2019 

6.71

1

2,921,885

712,414 

45,526 

10,463

1-3

3 

3 

3

22.7%

25.1% 

22.6% 

22.7%

1-3

1-3

0.75%

4.88

3 

3 

3 

3 

3

3

0.85% 

5.58 

0.71% 

6.84 

0.46%

5.88

December 
2017 

May
2018 

£7.59 

£6.73

84 

14

2,561,092 

142,977

3 

3

20.9% 

21.4%

3 

3 

3

3

0.95% 

6.10 

0.83%

4.64

The expected volatility is based on historical volatility over the last three years. The expected life is the average expected period 
to exercise. The risk-free rate of return is the yield on zero-coupon UK government bonds of a term consistent with the assumed 
award life. 

190 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
A reconciliation of award movements over the year is shown below: 

Outstanding at 1 October  

Awarded  

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

N/A 

Number 
 ‘000s 

6,245

3,690

(2,085)

(482)

7,368

–

2019 

Weighted 
average  
exercise  
price 
£ 

– 

– 

– 

– 

– 

– 

2019 

Weighted 
average  
remaining life 
years 

Number
 ‘000s 

7,627

2,704

(2,392)

(1,694)

6,245

–

2018 

Weighted 
average 
exercise 
price 
£ 

–

–

–

–

–

–

2018 

Weighted 
average 
remaining life 
years 

Expected 

Contractual 

Expected 

Contractual 

1.3

1.3 

1.3

1.3

The Sage Group Restricted Share Plan 
The Group’s Restricted Share Plan is a long-term incentive plan used in limited circumstances and usually on a one-off basis, under 
which contingent share awards are usually made only with service conditions. Executive Directors are not permitted to participate 
in the plan and shares are either purchased in the market or treasury shares are utilised to satisfy vesting awards. During the year 
5,258,827 (2018: 2,609,526) awards were made. These awards only have service conditions and their fair values are equal to the 
share price on the date of grant, ranging from 579-739p. 

A reconciliation of award movements over the year is shown below: 

Outstanding at 1 October  

Awarded 

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

N/A 

2019 

Weighted 
average  
exercise  
price  
£ 

– 

– 

– 

– 

– 

– 

Number 
‘000s 

2,734

5,259

(423)

(794)

6,776

–

2018 

Weighted 
average 
exercise 
price 
£ 

–

–

–

–

–

–

Number 
‘000s 

740

2,610

(226)

(390)

2,734

–

2019 

Weighted average  
remaining life  
years 

2018 

Weighted average 
remaining life 
years 

Expected 

Contractual 

Expected 

Contractual 

1.5

1.5 

1.6

1.6

Share options 
Share options comprise The Sage Global Save and Share Plan (the “Save and Share Plan”) and acquisition options. 

The Save and Share Plan is a savings-related share option scheme for employees of the Group and is available to employees in the 
majority of countries in which the Group operates. The UK plan is an HMRC-approved savings-related share option scheme, and similar 
arrangements apply in other countries where they are available. The fair value of the options is expensed over the service period of three, 
five or seven years on the assumption that 5% of options will lapse over the service period as employees leave the Group.  

In the year, 1,002,584 (2018: 1,363,310) options were granted under the terms of the Save and Share Plan. 

191 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NET DEBT AND CAPITAL STRUCTURE continued 

14 Equity continued 
14.2 Share-based payments continued 
As part of certain acquisitions, the Group awards certain employees with options proportional to previously held options in the 
company acquired. Nil (2018: nil) options have been granted in the year. The awards granted in 2017 only have service conditions 
with the fair value portion of the options relating to pre-acquisition services being included as part of the purchase consideration 
and the remaining fair value of options being expensed over the service period ranging from 1-36 months. 

A reconciliation of award movements over the year is shown below: 

Outstanding at 1 October  

Awarded 

Forfeited  

Exercised  

Outstanding at 30 September  

Exercisable at 30 September  

Range of exercise prices 

22p-681p 

14.3 Other reserves 

At 1 October 2017 

Exchange differences on translating foreign operations 

At 30 September 2018 

Exchange differences on translating foreign operations 

Exchange differences recycled through income statement on sale of foreign operations 

At 30 September 2019 

Number 
‘000s 

5,319

–

(97)

(1,006)

4,216

3,282

2019 

Weighted 
average  
exercise  
price  
£ 

1.92 

– 

3.41 

1.35 

2.03 

1.65 

2019 

Number  
‘000s 

6,542 

–  

(292) 

(931) 

5,319 

3,396 

2018 

Weighted 
average 
exercise 
price 
£ 

1.85

– 

2.93

1.09

1.92

1.34

2018 

Weighted average  
remaining life  
years 

Weighted average 
remaining life 
years 

Expected 

Contractual 

Expected 

Contractual 

1.7

6.0 

1.1 

7.0

Translation 
reserve  
£m 

Merger 
 reserve  
£m 

70 

15 

85 

42 

(4) 

123 

61 

– 

61 

– 

– 

61 

Total 
other 
reserves 
£m 

131

15

146

42

(4)

184

Translation reserve 
The translation reserve represents the accumulated exchange differences arising since the transition to IFRS from the 
following sources: 

–  The impact of the translation of subsidiaries with a functional currency other than sterling; and  

–  Exchange differences arising on hedging instruments that are designated hedges of a net investment in foreign operations, 

net of tax where applicable.  

Exchange differences arising prior to the IFRS transition were offset against retained earnings. 

Merger reserve 
Merger reserve brought forward relates to the merger reserve which was present under UK GAAP and frozen on transition to IFRS.  

192 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
14.4 Retained earnings 

Retained earnings 

At 1 October 

Adjustment on initial application of IFRS 15 net of tax 

Adjustment on initial application of IFRS 9 net of tax 

Profit for the year 

Actuarial loss on post-employment benefit obligations (note 10) 

Gain on available-for-sale fixed asset investment 

Value of employee services including deferred tax 

Proceeds from issuance of treasury shares 

Dividends paid to owners of the parent (note 14.5) 

Total  

2019 
£m 

621

24

(5)

266

(1)

–

33

3

(181)

760

2018
£m 

477

–

–

295

–

1

16

3

(171)

621

Treasury shares  
Purchase of treasury shares  
Shares purchased under the Group’s buyback programme are not cancelled but are retained in issue and represent a deduction 
from equity attributable to owners of the parent. During the year the Group agreed to satisfy the vesting of certain share awards, 
utilising a total of 3,781,720 (2018: 3,022,375) treasury shares.  

At 30 September 2019 the Group held 31,699,170 (2018: 35,480,890) treasury shares. 

Employee Share Trust 
The Group holds treasury shares in a trust which was set up for the benefit of Group employees. The Trust purchases the 
Company’s shares in the market or is gifted these by the Company for use in connection with the Group’s share-based payments 
arrangements. The Trust holds 35,792 ordinary shares in the Company (2018: 254,525) at a cost of £nil (2018: £2m) and a nominal 
value of £nil (2018: £nil). 

During the year, the Trust agreed to satisfy the vesting of certain share awards, utilising a total of 368,733 (2018: 707,190) 
shares held in the Trust. The Trust received £2m (2018: £nil) additional funds for future purchase of shares in the market  
(2018: nil funds received).  

The costs of funding and administering the scheme are charged to the profit and loss account of the Company in the period to 
which they relate. The market value of the shares at 30 September 2019 was £nil (2018: £1m). 

14.5 Dividends 

Accounting policy 
Dividends are recognised through equity when approved by the Company’s shareholders or on payment, whichever is earlier. 

Final dividend paid for the year ended 30 September 2018 of 10.85p per share 

(2018: final dividend paid for the year ended 30 September 2017 of 10.20p per share) 

Interim dividend paid for the year ended 30 September 2019 of 5.79p per share 

(2018: interim dividend paid for the year ended 30 September 2018 of 5.65p per share) 

2019 
 £m 

118

–

63

–

181

2018
 £m 

–

110

–

61

171

In addition, the Directors are proposing a final dividend in respect of the financial year ended 30 September 2019 of 11.12p per share 
which will absorb an estimated £121m of shareholders’ funds. If approved at the AGM, it will be paid on 2 March 2020 to 
shareholders who are on the register of members on 7 February 2020. These financial statements do not reflect this proposed 
dividend payable. 

193 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
OTHER NOTES 

15 Acquisitions and disposals 

The following note outlines acquisitions and disposals during the year and the accompanying accounting policies. 
Each acquisition or disposal during the year is discussed and the effects on the results of the Group are highlighted. 
Additional disclosures are presented for disposals and planned disposals that qualify as businesses held for sale or for 
presentation as discontinued operations. 

Accounting policy 
Acquisitions: 

The acquisition of subsidiaries is accounted for using the acquisition method. The cost of an acquisition is measured as 
the aggregate of the consideration transferred, which is measured at acquisition date fair value, and the amount of any  
non-controlling interests in the acquiree. The acquiree’s identifiable assets, liabilities and contingent liabilities that meet the 
conditions for recognition under IFRS 3 “Business Combinations” are recognised at their fair values at the acquisition date. 

Any contingent consideration to be transferred by the Group is recognised at fair value at the acquisition date. Subsequent 
changes to the fair value of the contingent consideration that is deemed to be an asset or liability are recognised in the 
income statement. Contingent consideration that is classified as equity is not re-measured, and its subsequent settlement is 
accounted for within equity. 

Goodwill represents the excess of the consideration transferred, the amount of any non-controlling interest in the acquiree 
and the acquisition date fair value of any previous equity interest in the acquiree over the fair value of the Group’s total 
identifiable net assets acquired. If, after reassessment, the Group’s interest in the net fair value of the acquiree’s identifiable 
assets, liabilities and contingent liabilities exceeds the cost of the business combination, the difference is recognised directly 
in the consolidated income statement. Any subsequent adjustment to reflect changes in consideration arising from 
contingent consideration amendments is recognised in the consolidated income statement. 

On an acquisition-by-acquisition basis, the Group recognises any non-controlling interest in the acquiree either at fair value or 
at the non-controlling interest’s proportionate share of the acquiree’s net assets.  

Acquisition-related items such as legal or professional fees are expensed to the income statement as incurred.  

Businesses held for sale and discontinued operations: 

The Group classifies the assets and liabilities of a business as held for sale if their carrying amounts will be recovered 
principally through a sale of the business rather than through continuing use. These assets and liabilities are measured at the 
lower of their carrying amount and fair value less costs to sell. The criteria for classification as held for sale are met only when 
the sale is highly probable and the business is available for immediate sale in its present condition. Actions required to 
complete the sale must indicate that it is unlikely that significant changes will be made to the plan or that the decision to sell 
will be withdrawn. Management must be committed to the sale and completion must be expected within one year from the 
date of the classification. Property, plant and equipment and intangible assets are not depreciated or amortised once 
classified as held for sale. Assets and liabilities classified as held for sale are presented separately as current items in the 
consolidated balance sheet.  

A business qualifies as a discontinued operation if it is a component of the Group that either has been disposed of, or is 
classified as held for sale, and: 

–  represents a separate major line of business or geographical area of operations; and 

–  is part of a single co-ordinated plan to dispose of a separate major line of business or geographical area of operations. 

Discontinued operations are excluded from the results of continuing operations in both the current and prior years and are 
presented as a single amount in the consolidated income statement as profit or loss on discontinued operations. 

194 
194

Annual Report and Accounts 2019The Sage Group plc. 
15.1 Acquisitions 
Acquisitions made during the current year 
On 27 September 2019, the Group acquired 100% of the equity capital of Ocrex Limited (“Ocrex”) for total consideration of £42m 
paid in cash. Ocrex is a leading provider of data entry automation for accountants, bookkeepers and businesses through its main 
product, AutoEntry. The acquisition of Ocrex and AutoEntry allows the Group to accelerate its vision to become a software as a 
service (SaaS) company.  

Summary of acquisition 

Purchase consideration 

Cash 

Provisional fair value of identifiable net assets 

Goodwill 

Provisional fair 
values
£m 

42

1

41

The provisional fair value of identifiable net assets comprises cash and cash equivalents of £1m. Provisional fair values have been 
determined as the purchase price allocation exercise is incomplete because of the short period between the acquisition date and 
the approval of the Annual Report. Pending completion of the fair value exercise, the residual excess of consideration over the net 
assets acquired has been provisionally recognised entirely as goodwill. Goodwill is expected to reflect benefits from the assembled 
workforce and growth opportunities. No goodwill is expected to be deductible for tax purposes. 

The outflow of cash and cash equivalents on the acquisition is as follows: 

Cash consideration 

Cash and cash equivalents acquired 

Net cash outflow 

£m 

(42)

1

(41)

Costs of £2m directly relating to the completion of the business combination have been included in selling and administrative 
expenses in the consolidated income statement as other M&A activity-related items and relate to advisory, legal and other 
professional services. Arrangements have been put in place for retention payments to remunerate employees of Ocrex for future 
services. The costs of these arrangements will be recognised in future periods over the retention period. No amounts have been 
recognised to date in respect of these arrangements. The consolidated income statement does not include any revenue or profit 
or loss reported by Ocrex for the period due to the acquisition date being close to the year end date. The revenue and profit of the 
Group for the year ended 30 September 2019 would not have been materially different if Ocrex had been included in the Group for 
the whole of the year. 

15.2 Costs relating to business combinations in the year 
Costs directly relating to completion of the business combinations in the year of £2m (2018: £1m) have been included in selling and 
administrative expenses in the consolidated income statement. These acquisition-related items relate to completed transactions 
and include advisory, legal, accounting, valuation and other professional or consulting services. 

195 
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Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OTHER NOTES continued  

15 Acquisitions and disposals continued 
15.3 Disposals and discontinued operations 
Disposals made during the current year 
On 21 February 2019, the Group completed the sale of Sage Payroll Solutions, the US-based payroll outsourcing business (“SPR”) 
for total consideration of £76m. On 18 July 2019, the Group completed the sale of its South African payments business for £5m. 
The gain on disposal is calculated as follows: 

Gain on disposal 

Cash consideration 

Deferred consideration 

Contingent consideration 

Gross consideration 

Transaction costs 

Net consideration 

Net assets disposed 

Cumulative foreign exchange differences reclassified from other comprehensive income to 
the income statement 

Gains on disposal 

Net assets disposed comprise: 

Goodwill 

Other intangible assets 

Trade and other receivables 

Cash and cash equivalents 

Total assets 

Trade and other payables 

Deferred income tax liabilities  

Total liabilities 

Net assets 

SPR  
£m 

71

–

5

76

(4) 

72

(51) 

6

27

SPR  
£m 

28

25

1

91

145

(93) 

(1) 

(94) 

51

South African 
payments  
£m 

3 

2 

– 

5 

– 

5 

(2) 

(2) 

1 

South African 
payments  
£m 

1 

– 

1 

26 

28 

(26) 

– 

(26) 

Total 
£m 

74

2

5

81

(4)

77

(53)

4

28

Total 
£m 

29

25

2

117

173

(119)

(1)

(120)

2 

53

The gains are reported within continuing operations, as an adjustment between underlying and statutory results. The contingent 
consideration is measured at its fair value determined using a discounted cash flow valuation technique. The main inputs to the 
calculation for which assumptions have been made are the discount rate and the period over which the consideration will be 
received. This is a level 3 fair value under IFRS 13. 

Prior to the disposals, SPR formed part of the Group’s North America reporting segment and South African payments part of the 
International segment. The inflow of cash and cash equivalents on the disposal is calculated as follows: 

Inflow of cash and cash equivalents on disposal 

Cash consideration 

Transaction costs 

Net consideration received 

SPR  
£m 

71

(4) 

67

South African 
payments  
£m 

3 

– 

3 

Total 
£m 

74

(4)

70

196 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
15.3 Disposals and discontinued operations continued 
Discontinued operations and assets and liabilities held for sale 
The Group had no discontinued operations during the years ended 30 September 2019 or 30 September 2018. Assets and liabilities 
held for sale at 30 September 2019 relate to the subsidiaries forming the Group’s Sage Pay and Brazilian businesses, which were 
classified as held for sale during the year. The sale of the Group’s Brazilian businesses is expected to be finalised during the year 
ending 30 September 2020. An agreement was signed on 18 November 2019, for the sale of the Sage Pay business to Elavon Inc., 
a subsidiary of U.S. Bancorp (as disclosed in note 19). The transaction is subject to regulatory approval with completion and loss of 
control expected to occur in Q2 FY20. The Sage Pay business forms part of the Group’s Northern Europe reportable segment, and 
the Brazilian business is part of the International segment.  

On classification of the Brazilian business as held for sale, the Group recognised a write down of net assets of £19m, comprising 
£14m impairment of assets and £5m provision for future selling costs, to reduce the carrying value of the business to its fair value 
less costs to sell. This is included within selling and administrative expenses in the income statement as an adjustment between 
underlying and statutory operating profit (see note 3.6). Note that the fair value less costs of sale of the disposal groups held for 
sale was determined using observable inputs that required some adjustments using unobservable data, leading to level 3 
classification when considering the fair value hierarchy under IFRS 13. 

Upon disposal, the income in relation to cumulative foreign exchange differences that have been recognised in other 
comprehensive income relating to the assets and liabilities of these businesses from the date of their acquisition to the date of 
disposal will be recycled to the income statement. Assets and liabilities held for sale at 30 September 2018 relate to the Group’s 
subsidiary Sage Payroll Solutions which was sold on 21 February 2019. 

Assets and liabilities held for sale comprise:  

Goodwill 

Other intangible assets 

Property, plant and equipment 

Deferred income tax asset 

Inventory 

Trade and other receivables 

Cash and cash equivalents 

Total assets 

Trade and other payables 

Borrowings 

Current income tax liabilities 

Provisions 

Deferred income 

Total liabilities 

Net (liabilities)/assets 

16 Related party transactions 

Brazil 
2019 
 £m 

–

–

–

7

–

16

–

23

(8)

(3)

(1)

(6)

(10)

(28)

Sage Pay  
2019 
 £m 

26 

1 

2 

– 

1 

6 

4 

40 

(4) 

– 

– 

– 

(1) 

(5) 

Total 
2019 
 £m 

26

1

2

7

1

22

4

63

(12)

(3)

(1)

(6)

(11)

(33)

Total 
2018
£m 

32

20

–

–

–

3

58

113

(62)

–

–

–

(1)

(63)

(5)

35 

30

50

This note provides information about transactions between the Group and its related parties. A group’s related parties include 
any entities over which it has control, joint control or significant influence, and any persons who are members of its key 
management personnel. 

The Group’s related parties are its subsidiary undertakings and its key management personnel, which comprises the Group’s 
Executive Committee members and the Non-executive Directors. Prior to 17 March 2018, related parties also included the Group’s 
investment in its associated undertaking. Transactions and outstanding balances between the parent and its subsidiaries within 
the Group and between those subsidiaries have been eliminated on consolidation and are not disclosed in this note. 
Compensation paid to the Executive Committee is disclosed in note 3.3.  

No other related party transactions occurred during the current year or the prior year.  

197 
197

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
OTHER NOTES continued  

17 IFRS 15 

This note provides information on the changes resulting from the adoption of IFRS 15, quantitative information on their impact at 
1 October 2018 and a reconciliation for the year ending 30 September 2019 between the primary financial statements under 
IFRS 15 and the financial position and performance that would have been reported in accordance with IAS 18. 

Differences between IFRS 15 and previous accounting policies 
There are several differences between the Group’s accounting policies under IFRS 15 and its previous accounting policies under 
IAS 18. The most significant of these are as follows.  

–  Unbundling of subscription software and related maintenance and support contracts for on-premise products 

IFRS 15 introduces a new concept of performance obligations. This requires changes to the way the transaction price is 
allocated to separately identifiable components of a bundle within a contract, which can impact the timing of recognising 
revenue. As a result, the revenue recognition pattern changes for certain on-premise subscription contracts, which combine the 
delivery of software and support services and the obligation to deliver, in the future, unspecified software upgrades under a 
maintenance contract. Under IAS 18 policies, the Group recognised the entire price as revenue on a straight-line basis over the 
subscription term. Under IFRS 15, a portion of the transaction price is recognised upon delivery of the initial software at the 
outset of the arrangement with the remainder recognised over the term of the contract due to the fact that these are deemed 
to be separate performance obligations.  

–  Non-refundable contract sign-up fees  

In some cases, customers pay a non-refundable contract sign-up fee when they enter into a new initial contract for a software 
product, and no equivalent fee is payable on subsequent renewals. As a result of paying the contract sign-up fee, the customer 
has an option to renew the contract and to pay a lower price on renewal than would have been the case had the contract sign-
up fee not been paid. Under IFRS 15, the fee is considered to provide the customer with a material right that the customer would 
not receive without having entered into the initial contract. Therefore, the upfront fee is recognised as revenue over the 
anticipated period of benefit to the customer, which ranges from four to seven years and takes account of the likelihood of the 
customer renewing the contract. Under IAS 18 policies, the full amount of the contract sign-up fee was recognised as revenue 
on a straight-line basis over the initial contract term.  

–  Costs of obtaining customer contracts 

Under IFRS 15, all incremental costs of obtaining a contract with a customer, including commission to internal sales employees, 
are recognised as an asset on the balance sheet, within trade and other receivables, if the Group expects to recover those costs. 
The costs are amortised over the period during which the related revenue is recognised, which may extend beyond the initial 
contract term where the Group expects to benefit from future renewals as a result of incurring the costs. The amortisation 
periods range from one year to ten years depending on the type of offering. Amortisation is reported within selling and 
administrative expenses. Under previous policies, costs to obtain a contract were recognised as assets, within trade and other 
receivables, and amortised only if they were payable to a third-party agent and related to a contract where revenue was 
recognised over time. As a result, compared to previous policies the amount recognised as an asset under IFRS 15 increases and 
the recognition of costs is deferred. 

–  Business partner arrangements 

Under IFRS 15, the Group is required to assess whether it controls a good or service before it is transferred to the end customer 
to determine whether it is principal or agent in that transaction. This is in contrast to the previous guidance which was focused 
on assessing whether the Group had the risks and rewards of a principal. For Sage, the application of IFRS 15 results in a change 
in principal versus agent assessment for a number of business partner arrangements. The Group has therefore identified an 
increase in the number of business partner arrangements where Sage is considered to be the principal under IFRS 15 with 
respect to the end customer. As a result, there is an increase in the gross revenue recognised for these arrangements as the 
amounts payable to business partners are classified as a cost of sale rather than a deduction from revenue. On the balance 
sheet, the unamortised amounts payable to business partners which were previously netted within deferred income are now 
presented as part of customer acquisition costs. 

–  Timing of recognising a receivable  

Under IFRS 15, a receivable is recognised when the right to consideration is unconditional. Typically, for a non-cancellable 
contract this happens when the Group starts providing the service. Under IAS 18 receivables were recognised based on the 
billing arrangement agreed under the contract, even where the contract was not unconditional or the group had not started 
providing services under the contract. As a result, compared to previous policies the amount recognised as a receivable 
decreased with a corresponding decrease in deferred income. 

198 
198

Annual Report and Accounts 2019The Sage Group plc. 
 
Quantitative impact of policy changes on consolidated balance sheet at 1 October 2018 
The financial impact of the policy changes explained above on the Group’s consolidated balance sheet on initial application is 
as follows: 

Unbundling of 
subscription 
software 
£m 

Non-
refundable 
contract 
sign-up fees
£m 

Costs of 
obtaining 
customer 
contracts 
£m 

Business 
partner 
arrangements
£m 

Timing of 
recognising
 a receivable 
£m 

Other 
adjustments 
£m 

Tax impact
£m 

Total
Impact
£m 

As at 1 October 2018 

– 

– 

– 

–

–

–

21 

(21)

– 

21 

21 

–

(21)

(21)

34

–

4

–

–

38

38

–

–

–

–

16

(43)

– 

– 

– 

(16)

43

(6) 

–

–

–

–

–

–

– 

(6) 

(6) 

–

(4)

–

–

(4)

(8)

(8)

34

(4)

(23)

21

(4)

24

24

Non-current assets 

Trade and other receivables 

Deferred income tax assets 

Current assets 

Trade and other receivables 

Current liabilities 

Deferred income 

Non-current liabilities 

Deferred income tax liabilities 

Net assets  

Total equity 

Primary statements under IAS 18 
The Group’s consolidated financial statements for the year ended 30 September 2019 are prepared in accordance with IFRS 15; 
comparative periods have not been restated. Where there are differences between the primary consolidated financial statements 
presented in accordance with IFRS 15 and comparable presentation under the Group’s previous revenue accounting policy 
(in accordance with IAS 18 “Revenue”), the effects are disclosed below. The Group’s consolidated statement of cash flows is not 
affected by the implementation of IFRS 15 and so is not re-presented. 

199 
199

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OTHER NOTES continued  

Consolidated income statement (reconciliation to IAS 18) 

Year ended 30 September 2019 

Revenue  

Cost of sales 

Gross profit  

Selling and administrative expenses  

Operating profit  

Finance income  

Finance costs  

Profit before income tax 

Income tax expense 

Profit for the year 

Profit attributable to: 

Owners of the parent 

Earnings per share attributable to the owners  
of the parent (pence) 

–  Basic 

–  Diluted  

IFRS 15 basis 
£m 

Adjustments 
£m 

IAS 18 basis
£m 

1,936 

(138) 

1,798 

(1,416) 

382 

8 

(29) 

361 

(95) 

266 

(8) 

(6) 

(14) 

7 

(7) 

– 

– 

(7) 

2 

(5) 

1,928

(144)

1,784

(1,409)

375

8

(29)

354

(93)

261

266 

(5) 

261

24.49p 

24.29p 

24.03p

23.83p

Under IFRS 15 basis revenue from software licence and support showed a net increase of £8m, with most of the difference 
resulting from an increase in the number of business partner arrangements where the end user is considered to be the customer 
for the Group and by upfront recognition of software for certain on-premise subscription contracts. This is mitigated by a revised 
revenue pattern for non-refundable contract sign-up fees which are spread over the anticipated period of benefit to the customer.  

Cost of sales showed a net decrease of £6m, with most of the difference resulting from business partner arrangements where 
there is a change in principal versus agent assessment for third-party products. 

Selling and administrative expenses showed a net increase of £7m, with most of the difference resulting from an increase in the 
number of business partner arrangements where the end user is considered to be the customer under IFRS 15. This is mitigated by 
higher capitalisation of sales commissions offset by the related amortisation charge. 

200 
200

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated balance sheet (reconciliation to IAS 18) 

30 September 2019 

Non-current assets  
Goodwill  

Other intangible assets  

Property, plant and equipment  

Fixed asset investment 

Other financial assets 

Trade and other receivables 

Deferred income tax assets  

Current assets  

Trade and other receivables  

Current income tax asset 

Cash and cash equivalents (excluding bank overdrafts) 

Assets classified as held for sale 

IFRS 15 basis 
£m 

Adjustments 
£m 

IAS 18 basis 
£m 

2,098 

228 

117 

– 

4 

73 

31 

2,551 

364 

3 

371 

63 

801 

–

–

–

–

–

(65)

1

(64)

11

–

–

(1)

10

2,098

228

117

–

4

8

32

2,487

375

3

371

62

811

Total assets  

3,352 

(54)

3,298

Current liabilities  

Trade and other payables  

Current income tax liabilities  

Borrowings  

Provisions 

Deferred income 

Liabilities classified as held for sale  

Non-current liabilities  

Borrowings  

Post-employment benefits  

Deferred income tax liabilities  

Provisions 

Trade and other payables 

Deferred income 

Total liabilities  

Net assets  

Equity attributable to owners of the parent 

Ordinary shares 

Share premium 

Other reserves  

Retained earnings  

Total equity 

(291) 

(32) 

(122) 

(11) 

(637) 

(33) 

(1,126) 

(643) 

(25) 

(24) 

(15) 

(7) 

(8) 

(722) 

(1,848) 

1,504 

12 

548 

184 

760 

–

2

–

–

16

–

18

–

–

7

–

–

–

7

25

(29)

–

–

–

(29)

(291)

(30)

(122)

(11)

(621)

(33)

(1,108)

(643)

(25)

(17)

(15)

(7)

(8)

(715)

(1,823)

1,475

12

548

184

731

1,504 

(29)

1,475

201 
201

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OTHER NOTES continued  

17 IFRS 15 continued 

Under IFRS 15 basis non-current trade and other receivables are higher by £65m (FY18: higher by £34m) due to the higher 
capitalisation of sales commissions.  

Current trade and other receivables are lower by £11m (FY18: £23m) resulting from changes in the timing of and amounts 
recognised as receivables and the capitalisation of business partner commissions where the end user is considered to be the 
customer under IFRS 15, with corresponding impact in current deferred income. 

Current deferred income is higher by £16m (FY18: £21m), resulting from revised revenue pattern for non-refundable contract  
sign-up fees which are spread over the anticipated period of benefit to the customer and the capitalisation of business partner 
commissions where the end user is considered to be the customer under IFRS 15, with corresponding impact in current deferred 
income. This is mitigated by changes in the timing of and amounts recognised as receivables and by upfront recognition of 
software for certain on-premise subscription contracts.  

Deferred income tax assets are lower by £1m (FY18: £4m), current income tax liabilities and deferred income tax liabilities are higher 
by £2m and £7m (FY18: £nil and £4m respectively) due to the tax impact of the above adjustments. 

18 Group undertakings 

While we present consolidated results in these financial statements, our structure is such that there are a number of different 
operating and holding companies that contribute significantly to the overall result.  

Our subsidiaries are located around the world and each contributes to the profits, assets and cash flow of the Group. 

The entities listed below and on the following pages are subsidiaries of the Company or the Group. The Group percentage of equity 
capital and voting rights is 100% for all subsidiaries listed below. The results for all of the subsidiaries have been consolidated 
within these financial statements. 

Name 

  Registered address 

Handisoft Software Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy, Chatswood, 2067, Australia 

Ocrex Australia Pty Ltd 

  7 Catherine Ct, Yarra Glen, Vic 3775, Australia 

Sage Australia Holdings Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy, Chatswood, 2067, Australia 

Sage Business Solutions Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy, Chatswood, 2067, Australia 

Sage Intacct Australia Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy, Chatswood, 2067, Australia 

Sage One Pty. Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy, Chatswood, 2067, Australia 

Sage Software Australia Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy, Chatswood, 2067, Australia 

Snowdrop Systems Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy, Chatswood, 2067, Australia 

Softline Australia Holdings Pty Ltd 

  Level 11, The Zenith Tower B, 821 Pacific Hwy, Chatswood, 2067, Australia 

Sage GmbH 

  Stella-Klein-Löw-Weg 15, 1020 Wien, Austria 

Intelligent Apps Holdings Ltd 

  Providence House, East Hill Street, Nassau, Bahamas 

Sage S.A. 

  Buro & Design Center, Esplanade 1, 1020, Brussels, Belgium 

Sage Software Botswana (Pty) Ltd 

  Plot 50371, Fairground Office Park, Gaborone, Botswana 

IOB Informações Objetivas Publicações 
Jurídicas Ltda. 

Sage Brasil 3 Empreendimentos e 
Participações Ltda 

  Rua Antonio Nagib Ibrahim, 350, São Paulo, São Paulo, CEP 05036-60, 

Brazil 

  Rua Antônio Nagib Ibrahim, 350, Part A, Água Branca, São Paulo, São 

Paulo, CEP 05036-060, Brazil 

Sage Brasil Software S.A. 

  Rodovia Luiz de Queiroz (SP 304), Km 127,5, Bairro Nova Americana, São 

Paulo, CEP 13466-170, Brazil 

Sytax Sistemas S.A. 

  Rua Antonio Nagib Ibrahim, 350, Part B, São Paulo, São Paulo, CEP 05036-

060, Brazil 

Sage Software Canada Ltd. 

  111, 5th Avenue SW, Suite 3100-C, Calgary AB T2P 5L3, Canada 

Sage Holding France SAS 

  Atrium Defense, Paris la Defense, 10 Place de Belgique, 92250, Le Garenne 

Colombes, Paris, France 

Sage Overseas Limited (Branch 
Registration) 

  Atrium Defense, Paris la Defense, 10 Place de Belgique, 92250, Le Garenne 

Colombes, Paris, France 

Country 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

Austria 

Bahamas 

Belgium 

Botswana 

Brazil 

Brazil 

Brazil 

Brazil 

Canada  

France 

France 

202 
202

Annual Report and Accounts 2019The Sage Group plc. 
 
Country 

France 

Germany 

Germany 

Germany 

Germany 

Germany 

Germany 

Germany 

Germany 

India 

India 

India 

Ireland 

Ireland 

Ireland 

Ireland 

Ireland 

Ireland 

Ireland 

Ireland 

Ireland 

Ireland 

Israel 

Kenya 

Name 

Sage SAS 

  Registered Address 

  Atrium Defense, Paris la Defense, 10 Place de Belgique, 92250, Le Garenne 

Colombes, Paris, France 

Best Software (Germany) Gmbh 

  Franklinstraße 61-63, 60486, Frankfurt am Main, Germany 

eWare GmbH 

Sage bäurer GmbH 

  Untere Weidenstr. 5, c/o RAè Becker & Koll., 81543, München, Germany 

  Josefstraße 10, 78166 Donauerschingen, Germany 

Sage CRM Solutions GmbH 

  Franklinstraße 61-63, 60486, Frankfurt am Main, Germany 

Sage GmbH 

  Franklinstraße 61-63, 60486, Frankfurt am Main, Germany 

Sage Management & Services GmbH 

  Franklinstraße 61-63, 60486, Frankfurt am Main, Germany 

Sage Pay GmbH 

Sage Services GmbH 

  Franklinstraße 61-63, 60486, Frankfurt am Main, Germany 

  Karl-Heine-Straße 109-111, 04229, Leipzig, Germany 

Intacct Software Private Limited 

  No. 26/1 3rd Floor, Esteem Arcade, Devearaju Urs Road, Race Course 

Road, Bangalore, 560001, India 

Ocrex Entreprises Private Limited 

  House No 546, Sector-10D, Chandigarh 160011, Chandigarh, India 

Sage Software India Private Ltd (In 
Liquidation) 

  N-34, Lower Ground Floor, Kalkaji, New Delhi, 110 019, India 

Ocrex Limited 

  11/12 Warrington Place, Dublin 2, Ireland 

Sage Global Services (Ireland) Limited 

  Number One Central Park Leopardstown, Dublin 18, Ireland 

Sage Hibernia Limited 

  Number One Central Park Leopardstown, Dublin 18, Ireland 

Sage Irish Finance Company Unlimited 
Company 

  Number One Central Park Leopardstown, Dublin 18, Ireland 

Sage Pay (Dublin) Limited 

  Number One Central Park Leopardstown, Dublin 18, Ireland 

Sage Pay Ireland Limited 

  Number One Central Park Leopardstown, Dublin 18, Ireland 

Sage Technologies Limited 

  Number One Central Park Leopardstown, Dublin 18, Ireland 

Sage Treasury Ireland Unlimited 
Company 

  Number One Central Park Leopardstown, Dublin 18, Ireland 

TAS Software Limited 

  Number One Central Park Leopardstown, Dublin 18, Ireland 

Tonwomp Unlimited Company 

  Number One Central Park Leopardstown, Dublin 18, Ireland 

Budgeta Technologies Ltd 

  Derech Menachem Begin 144, Tel Aviv-Yafo, 6492102, Israel 

Sage Software East Africa Limited 

  LR No. 1870/IX/96, 114 & 115 Nivina Towers, Westlands Road, Westlands, 

Nairobi, P.O Box 38283, Kenya 

Malaysia 

Creative Purpose Sdn Bhd 
(In Liquidation) 

  Suite B13A-4, Tower B, Level 13A, Northpoint Offices, Mid Valley City, No. 1 

Medan Syed Putra Utara, 59200 Kuala Lumpur 

Malaysia 

Sage Software Sdn Bhd 

  Suite B13A-4, Tower B, Level 13A, Northpoint Offices, Mid Valley City, No. 1 

Medan Syed Putra Utara, 59200 Kuala Lumpur 

Morocco 

Sage Software 

  Tour Crystal 1, Niveau 9, Bd Sidi Mohammed Ben Abdellah, Casablanca, 

20030, Morocco 

Namibia 

Sage Software Namibia (Pty) Ltd 

  3rd Floor, 344 Independence Avenue, Windhoek, P O BOX 1571, Namibia 

Nigeria 

Sage Software Nigeria Limited 

  Landmark Towers, 5B Water Corporation Road, Victoria Island, Lagos, 

Nigeria 

Poland 

Portugal 

Sage sp. z o.o. 

  Aleje Jerozolimskie 132, 02-305 Warsaw, Poland 

Sage Portugal – Software, S.A. 

  Edifício Olympus II, Av. Dom Afonso Henriques 1462, 4450 013, 

Matosinhos, Portugal 

Romania 

Intacct Development Romania SRL 

  Cluj-Napoca, Bd. 21 Decembrie 1989 no. 77, 1st floor, room C.1.2 building C-

D, The Office, Cluj county, Romania 

Singapore 

Singapore 

Sage Singapore Holdings Pte. Limited 

  12 Marina View, #25-02/03 Asia Square Tower 2, 01896, Singapore 

Sage Software Asia Pte. Limited 

  12 Marina View, #25-02/03 Asia Square Tower 2, 01896, Singapore 

South Africa 

Sage Alchemex (Pty) Ltd 

  23A Flanders Drive, Mount Edgecombe, Durban, 4321, South Africa 

South Africa 

Sage South Africa (Pty) Ltd* 

  Floor 6 Gateway West, 22 Magwa Crescent, Waterfall 5-1R, Midrand, 

Gauteng, 2066, South Africa 

203 
203

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
OTHER NOTES continued  

18 Group undertakings continued 
Name 
Country 

  Registered Address 

Spain 

Spain 

Spain 

Switzerland 

Switzerland 

Switzerland 

Tunisia 

United Arab 
Emirates 

Sage Pay S.L.U. 

  C/ Labastida, 10-12 28934, Madrid, Spain 

Sage Spain Holdco. S.L.U. 

  Moraleja Building One – Planta 1, Parque Empresarial de La Moraleja, 

Sage Spain, S.L. 

KHK Software AG 

Sage Bäurer AG 

Sage Schweiz AG 

Ulysoft 

Avenida de Europa no19, 28108 Alcobendas, Madrid, Spain 

  Moraleja Building One – Planta 1, Parque Empresarial de La Moraleja, 

Avenida de Europa no19, 28108 Alcobendas, Madrid, Spain 

  Platz 10, Root D4, CH-6039, Switzerland 

  Platz 10, Root D4, CH-6039, Switzerland 

  Platz 10, Root D4, CH-6039, Switzerland 

  Immeuble Mélika, rez de chausse, rue Lac Windermere, Berge du Lac, 

1053, Tunisia 

Sage Software Middle East FZ-LLC 

  Suite 118, Building No. 11, Dubai Internet City, Dubai (U.A.E) 

United Kingdom 

ACCPAC UK Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Interact UK Holdings Limited* 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

KCS Global Holdings Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom  Multisoft Financial Systems Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Ocrex UK Ltd 

  Quatro House, Frimley Road, Frimley, Camberley, Surrey, GU19 5EW, 

United Kingdom 

United Kingdom 

Protx Group Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Protx Limited 

United Kingdom 

Sage (UK) Ltd 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Brazilian Investment One Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Brazilian Investment Two Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage CRM Solutions Limited 

  Sage House, Wharfedale Road, Winnersh, Wokingham, Berkshire, 

RG41 5RD, United Kingdom 

United Kingdom 

Sage Euro Hedgeco 1 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Euro Hedgeco 2 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Far East Investments Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Global Services Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Hibernia Investments No.1 Limited    North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Hibernia Investments No.2 Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Holding Company Limited* 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Holdings Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom  

Sage Intacct UK Limited 

  North Park, Newcastle Upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Irish Investments LLP 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Irish Investments One Limited* 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Irish Investments Two Limited* 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Online Holdings Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Overseas Limited. 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Pay (GB) Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Pay Europe Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Payments (UK) Ltd. 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage People Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Software Ltd 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage Treasury Company Limited* 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage US LLP 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage USD Hedgeco 1 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sage USD Hedgeco 2 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

204 
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Annual Report and Accounts 2019The Sage Group plc. 
 
Country 

Name 

  Registered Address 

United Kingdom 

Sage Whitley Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Sagesoft 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

Snowdrop Systems Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United Kingdom 

TAS Software Limited 

  North Park, Newcastle upon Tyne, NE13 9AA, United Kingdom 

United States 

Ocrex, Inc. 

  15 John Poulter Road, Lexington, MA 02421, United States 

United States 

Sage Budgeta, Inc. 

  300 Park Avenue, Suite 300, San Jose, CA 95110, United States 

United States 

Sage Global Services US, Inc. 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Intacct, Inc. 

  300 Park Avenue, Suite 300, San Jose, CA 95110, United States 

United States 

Sage People, Inc. 

  270 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Software Holdings, Inc. 

  271 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Software International, Inc. 

  272 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Software North America 

  273 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Software, Inc. 

  274 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Sage Tempus, Inc. 

  275 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States 

Softline Holdings USA, Inc. 

  276 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States  

Softline Software USA, LLC 

  277 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States  

Softline Software, Inc. 

  278 17th Street NW, Suite 1100 Atlanta, Georgia 30363, United States 

United States  

South Acquisition Corp. 

  C/O Corporation Service Company, 251 Little Falls Drive, Wilmington, New 

Castle, Delaware, 19808, United States 

*  Direct subsidiary 

19 Post-balance sheet events 
An agreement was signed on 18 November 2019, for the sale of the Group’s Sage Pay business for £232m (subject to customary 
debt and working capital adjustments) to Elavon Inc., a subsidiary of U.S. Bancorp. Sales proceeds are payable in cash upon 
completion. The business was classified as held for sale at 30 September 2019 (see note 15.3) and is part of the Group’s Northern 
Europe reportable segment. Completion of the transaction and loss of control is expected to occur in Q2 FY20, subject to Elavon 
Inc. obtaining regulatory approval by the Board of Governors of the Federal Reserve System in the United States as well as the 
Central Bank of Ireland. The statutory gain on the transaction is expected to be approximately £180m on completion. 

The board has approved a capital return of £250m, largely reflecting the expected proceeds from the disposal of Sage Pay.  

205 
205

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
CONTENTS 
Company financial statements 

Company financial statements 

Company balance sheet 

Company statement of changes in equity 

Company accounting policies 

Notes to the Company financial statements 

1. Dividends 

2. Fixed assets: investments 

3. Cash at bank and in hand 

4. Debtors 

5. Creditors: amounts falling due within one year 

6. Obligations under operating leases 

7. Equity 

207

208

209

211

211

211

212

212

212

213

206 
206

Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY BALANCE SHEET 
At 30 September 2019 

Non-current assets: investments 

Current assets  

Cash at bank and in hand  

Debtors – amounts due greater than one year £418m (2018: £378m) 

Creditors: amounts falling due within one year  

Trade and other payables 

Net current liabilities 

Total assets less current liabilities 

Net assets  

Capital and reserves  

Called up share capital  

Share premium account 

Other reserves  

Profit and loss account  

Total shareholders’ funds  

Note 

2 

3 

4 

2019 
 £m 

3,088

2018
 £m 

3,088

2

1,120

1,122

1

1,052

1,053

5 

(1,420)

(1,219)

(298)

(166)

2,790

2,922

2,790

2,922

7.1 

7.2 

12

548

(77)

2,307

2,790

12

548

(94)

2,456

2,922

The Company’s profit for the year was £14m (2018: £103m). 

The financial statements on pages 207 to 213 were approved by the Board of Directors on 19 November 2019 and are signed on 
its behalf by:  

Jonathan Howell 
Chief Financial Officer 

207 
207

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
  
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
COMPANY STATEMENT OF CHANGES IN EQUITY 

At 1 October 2018 

Profit for the year 

Total comprehensive income for the year ended  

30 September 2019 

Transactions with owners:  

Employee share option scheme: 

–  Value of employee services  

Utilisation of treasury shares 

Proceeds of issuance of treasury shares 

Dividends paid to owners of the parent 

Total transactions with owners for the year ended 30 September 2019 

Attributable to owners of the parent 

Called up 
share capital 
£m 

12

–

–

–

–

–

–

–

Share 
premium 
£m 

548

Other  
reserves  
£m 

Profit and loss 
account  
£m 

(94) 

2,456 

–

–

–

–

–

–

–

– 

– 

– 

17 

– 

– 

17 

14 

14 

32 

(17) 

3 

(181) 

(163) 

Total 
equity 
£m 

2,922

14

14

32

–

3

(181)

(146)

At 30 September 2019 

12

548

(77) 

2,307 

2,790

Attributable to owners of the parent 

At 1 October 2017 

Profit for the year 

Total comprehensive income for the year ended  

30 September 2018 

Transactions with owners:  

Employee share option scheme: 

–  Value of employee services, net of deferred tax 

Utilisation of treasury shares 

Proceeds of issuance of treasury shares 

Dividends paid to owners of the parent 

Total transactions with owners for the year ended 30 September 2018 

Called up 
share capital 
£m 

12

–

–

–

–

–

–

–

Share 
premium 
£m 

548

–

–

–

–

–

–

–

(107) 

– 

– 

– 

13 

– 

– 

13 

Other  
reserves  
£m 

Profit and loss 
account  
£m 

2,516 

103 

Total 
equity 
£m 

2,969

103

103 

103

18 

(13) 

3 

(171) 

(163) 

18

–

3

(171)

(150)

At 30 September 2018 

12

548

(94) 

2,456 

2,922

208 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COMPANY ACCOUNTING POLICIES  

Company accounting policies 
Statement of compliance 
These financial statements were prepared in accordance 
with Financial Reporting Standard 102 (FRS 102) “The Financial 
Reporting Standard applicable in the UK and Republic 
of Ireland”.  

Basis of accounting 
These financial statements are prepared on the going concern 
basis, under the historical cost convention, and in accordance 
with the Companies Act 2006. A summary of the more important 
Company accounting policies, which have been consistently 
applied, is set out below. These accounting policies have been 
consistently applied to all periods presented.  

The Company is deemed a qualifying entity under FRS 102, and 
so may take advantage of the reduced disclosures permitted 
under the standard. As a result, the following disclosures have 
not been provided: 

–  a statement of cash flows and related disclosures under 

Section 7 Statement of Cash Flows and Section 3 
Financial Statement Presentation paragraph 3.17(d); 

–  disclosures about financial instruments under Section 11 

Basic Financial Instruments and Section 12 Other Financial 
Instruments Issues paragraphs 12.26 (in relation to those 
cross-referenced paragraphs from which a disclosure 
exemption is available), 12.27, 12.29(a), 12.29(b), and 12.29A; 
this exemption is permitted as equivalent disclosures are 
included in the consolidated financial statements of The 
Sage Group plc; 

–  disclosures about share-based payments under Section 26 
Share-based Payment paragraphs 26.18(b), 26.19 to 26.21 
and 26.23; this exemption is permitted as the Company is an 
ultimate parent, the share-based payment arrangements 
concern its own equity instruments, its separate financial 
statements are presented alongside the consolidated 
financial statements of The Sage Group plc and equivalent 
disclosures are included in those consolidated financial 
statements; and 

–  key management personnel compensation in total under 
Section 33 Related Party Disclosures paragraph 33.7. 

Foreign currencies 
The UK is the home country of The Sage Group plc. Monetary 
assets and liabilities expressed in foreign currencies are 
translated into sterling at rates of exchange prevailing at 
the balance sheet date. Transactions in foreign currencies are 
converted into sterling at the rate prevailing at the dates of the 
transactions. All differences on exchange are taken to the profit 
and loss account. 

Investments 
Fixed asset investments are stated at cost less provision for any 
diminution in value. Any impairment is charged to the profit and 
loss account as it arises. 

Parent Company profit and loss account  
No profit and loss account is presented for the Company 
as permitted by section 408 of the Companies Act 2006. 

Details of the average number of people employed by the 
parent Company and the staff costs incurred by the Company 
are as follows. 

Average monthly number of people employed 
(including Directors) 

2019 
 number 

2018
 number 

By segment: 

Northern Europe 

Staff costs (including Directors on service contracts) 

Wages and salaries  

Social security costs  

Post-employment benefits 

Share-based payments 

27

 2019 
£m 

6

2

–

–

8

112

2018
£m 

10

2

1

2

15

Staff costs are net of recharges to other Group companies.  

Auditor’s remuneration 
The audit fees payable in relation to the audit of the financial 
statements of the Company are £30,000 (2018: £30,000).  

Directors’ remuneration 
Details of the remuneration of Executive and Non-executive 
Directors and their interest in shares and options of the 
Company are given in the audited part of the Directors’ 
Remuneration Report on pages 96 to 123.  

Share-based payments 
The Company issues equity-settled share-based payments  
to certain employees and employees of its subsidiaries.  
Equity-settled share-based payments granted to employees  
of the Company are measured at fair value (excluding the effect 
of non market-based vesting conditions) at the date of grant. 
The fair value determined at the grant date of the equity-settled 
share-based payments is expensed on a straight-line basis over 
the vesting period, based on the Company’s estimate of the 
shares that will eventually vest allowing for the effect of 
non market-based vesting conditions. 

Fair value is measured using the Black-Scholes or the Monte 
Carlo pricing models. The expected life used in the model has 
been adjusted based on management’s best estimate, for 
the effects of non-transferability, exercise restrictions and 
behavioural considerations. 

209 
209

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
  
 
 
 
 
COMPANY ACCOUNTING POLICIES continued 

The Company also provides certain employees and employees 
of its subsidiaries with the ability to purchase the Company’s 
ordinary shares at a discount to the current market value at 
the date of the grant. For awards made to its own employees, 
the Company records an expense, based on its estimate of the 
discount related to shares expected to vest, on a straight-line 
basis over the vesting period. 

At the end of each reporting period, the entity revises its 
estimates for the number of options expected to vest. 
It recognises the impact of the revision to original estimates, 
if any, in the profit and loss account, with a corresponding 
adjustment to equity.  

For awards made to subsidiary employees, the fair value of 
awards made is recognised by the Company through profit and 
loss account. Intergroup recharges to the employing subsidiary, 
up to the fair value of awards made to employees of that 
subsidiary, subsequently reverse the decrease to the profit and 
loss account. 

The proceeds received net of any directly attributable 
transaction costs are credited to share capital (nominal value) 
and share premium when the options are exercised. 

Financial instruments 
The Company only enters into basic financial instrument 
transactions that result in the recognition of basic financial 
assets and liabilities, including trade and other receivables and 
payables and loans to and from related parties. These transactions 
are initially recorded at transaction price, unless the arrangement 
constitutes a financing transaction where the transaction is 
measured at the present value of the future receipt discounted 
at a market rate of interest, and subsequently recognised at 
amortised cost. 

Financial assets 
At the end of each reporting period financial assets measured 
at amortised cost are assessed for objective evidence of 
impairment. If an asset is impaired the impairment loss is the 
difference between the carrying amount and the present value 
of the estimated cash flows discounted at the asset’s original 
effective interest rate. The impairment loss is recognised in 
comprehensive income or expense. 

Financial assets are derecognised when (a) the contractual 
rights to the cash flows from the asset expire or are settled, 
or (b) substantially all the risks and rewards of the ownership of 
the asset are transferred to another party or (c) control of the 
asset has been transferred to another party who has the 
practical ability to unilaterally sell the asset to an unrelated 
third party without imposing additional restrictions. 

Financial liabilities 
Financial liabilities are derecognised when the liability is 
extinguished, that is when the contractual obligation is 
discharged, cancelled or expired. 

Dividends 
Dividends are recognised through equity when approved by the 
Company’s shareholders or on payment, whichever is earlier.  

210 
210

Annual Report and Accounts 2019The Sage Group plc. 
NOTES TO THE COMPANY FINANCIAL STATEMENTS  

1 Dividends 

Final dividend paid for the year ended 30 September 2018 of 10.85p per share 

(2018: final dividend paid for the year ended 30 September 2017 of 10.20p per share) 

Interim dividend paid for the year ended 30 September 2019 of 5.79p per share 

(2018: interim dividend paid for the year ended 30 September 2018 of 5.65p per share) 

2019 
£m 

118

63

–

181

2018
 £m 

–

110

–

61

171

In addition, the Directors are proposing a final dividend in respect of the financial year ended 30 September 2019 of 11.12p per share 
which will absorb an estimated £121m of shareholders’ funds. If approved at the AGM, it will be paid on 2 March 2020 to 
shareholders who are on the register of members on 7 February 2020. These financial statements do not reflect this proposed 
dividend payable.  

2 Fixed assets: investments 
Equity interests in subsidiary undertakings are as follows: 

Cost 

At 1 October 2018 

At 30 September 2019 

Provision for diminution in value  

At 1 October 2018 

At 30 September 2019 

Net book value  

At 30 September 2019 

At 30 September 2018 

£m 

3,224

3,224

136

136

3,088

3,088

The Directors believe that the carrying value of the investments is supported by their underlying net assets. 

Subsidiary undertakings, included in the Group financial statements for the year ended 30 September 2019, are shown in note 18 
of the Group financial statements. All of these subsidiary undertakings are wholly-owned. All subsidiaries are engaged in the 
development, distribution and support of business management software and related products and services for small and  
medium-sized businesses. 

All operating subsidiaries’ results are included in the Group financial statements. The accounting reference date of all subsidiaries 
is 30 September, except for Brazilian subsidiaries which have an accounting reference date of 31 December due to Brazilian 
statutory requirements.  

3 Cash at bank and in hand 

Cash at bank and in hand  

2019 
 £m 

2

2018
 £m 

1

211 
211

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
 
 
NOTES TO THE COMPANY FINANCIAL STATEMENTS continued 

4 Debtors 

Prepayments and accrued income  

Other debtors 

Amounts owed by Group undertakings 

2019 
£m 

1 

2 

1,117 

1,120 

Of amounts owed by Group undertakings £418m (2018: £378m) is due greater than one year, on which interest is charged at 
4.2% and is repayable in full on 21 October 2023 but may be repaid, in whole or in part, in advance of this date at the option of 
the borrower.  

5 Trade and other payables 

Amounts owed to Group undertakings  

Accruals and deferred income 

2019 
 £m 

1,414 

6 

1,420 

2018 
£m 

1

–

1,051

1,052

2018
 £m 

1,216

3

1,219

Amounts owed to Group undertakings are unsecured and attract a rate of interest of between 0.0% and 6.8% (2018: 0.0% and 8.3%).  

6 Obligations under operating leases 

Total future minimum lease payments under non-cancellable operating leases falling due for payment as follows: 

Within one year  

Later than one year and less than five years  

After five years  

2019 

2018 

Property, 
vehicles, 
 plant and 
equipment  
£m  

Property, 
vehicles, 
plant and 
equipment
£m 

2 

5 

20 

27 

1

5

3

9

The Company leases various offices under non-cancellable operating lease agreements. These leases have various terms, 
escalation clauses and renewal rights. 

212 
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Annual Report and Accounts 2019The Sage Group plc. 
 
 
 
 
 
 
7 Equity 
7.1 Called up share capital 

Issued and fully paid ordinary share of 14/77 pence each 

At 1 October  

Proceeds from shares issued 

At 30 September  

7.2 Other reserves  

At 1 October 2018 

Utilisation of treasury shares 

At 30 September 2019 

At 1 October 2017 

Utilisation of treasury shares 

At 30 September 2018 

2019 
 shares 

1,120,789,295

–

1,120,789,295

2019 
 £m 

12

–

12

2018  
shares 

1,120,638,121 

151,174 

1,120,789,295 

Treasury 
shares 
£m 

(157)

17

(140)

Treasury 
shares
£m 

(170)

13

(157)

Merger 
reserve 
£m 

61

–

61

Merger 
reserve 
£m 

61

–

61

Capital  
redemption  
reserve  
£m 

2 

– 

2 

Capital  
redemption  
reserve  
£m 

2 

– 

2 

2018
 £m 

12

–

12

Total other 
reserves 
 £m 

(94)

17

(77)

Total other 
reserves
 £m 

(107)

13

(94)

Treasury shares  
Purchase of treasury shares  
Shares purchased under the Group’s buyback programme are not cancelled but are retained in issue and represent a deduction 
from equity attributable to owners of the parent, during the year the Group purchased no treasury shares (2018: none).  

During the year the Group agreed to satisfy the vesting of certain share awards, utilising a total of 3,781,720 (2018: 3,022,375) 
treasury shares. The Group gifted nil shares (2018: nil) to the Employee Share Trust. 

At 30 September 2019 the Group held 31,699,170 (2018: 35,480,890) of treasury shares. 

Employee Share Trust 
The Company holds treasury shares in a trust which was set up for the benefit of Group employees. The Trust purchases the 
Company’s shares in the market or is gifted them by the Company for use in connection with the Group’s share-based payments 
arrangements. The Trust holds 35,792 ordinary shares in the Company (2018: 254,525) at a cost of £nil (2018: £2m) and a nominal 
value of £nil (2018: £nil). 

During the year, the Trust agreed to satisfy the vesting of certain share awards, utilising a total of 368,733 (2018: 707,190) shares held in 
the Trust. The Trust received £2m (2018: £nil) additional funds for future purchase of shares in the market (2018: nil funds received).  

The costs of funding and administering the scheme are charged to the profit and loss account of the Company in the period to 
which they relate. The market value of the shares at 30 September 2019 was £nil (2018: £1m). 

213 
213

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTS 
 
 
 
 
GLOSSARY

Non-GAAP measures

Measure/Description

Underlying (revenue and profit) measures

Underlying measures are adjusted to exclude items which would distort the 
understanding of the performance for the year or comparability between periods: 

 – Recurring items include purchase price adjustments including amortisation of 
acquired intangible assets and adjustments made to reduce deferred income 
arising on acquisitions, acquisition-related items, FX on intercompany balances 
and fair value adjustments; and 

 – Non-recurring items that management judge to be one-off or non-operational such 
as gains and losses on the disposal of assets, impairment charges and reversals, 
and restructuring related costs. 

All prior period underlying measures (revenue and profit) are retranslated at the 
current year exchange rates to neutralise the effect of currency fluctuations. 
Organic (revenue and profit) measures

In addition to the adjustments made for Underlying measures, Organic measures:

 – Exclude the contribution from discontinued operations, disposals and assets held 

for sale of standalone businesses in the current and prior period; and

 – Exclude the contribution from acquired businesses until the year following the 
year of acquisition, at which point they are included for the full current and 
prior period; and

For FY19 this includes the impact of IFRS15.  FY18 is restated to reflect proforma 
adjustments for the areas of impact of IFRS 15 adoption assuming the same 
contractual basis as FY19. 

Acquisitions and disposals which occurred close to the start of the opening 
comparative period where the contribution impact would be immaterial are not 
adjusted. Please note that organic operating profit margin as reported is not 
necessarily comparable from period to period.
Underlying Cash Flow from Operating Activities

Rationale 

Underlying measures allow management  
and investors to compare performance 
without the potentially distorting effects  
of foreign exchange movements, one-off or 
non-operational items.

By including part-period contributions from 
acquisitions, discontinued operations, 
disposals and assets held for sale of 
standalone businesses in the current and/or 
prior periods, the impact of M&A decisions on 
earnings per share growth can be evaluated.

Organic measures allow management and  
investors to understand the like-for-like  
revenue and current period margin 
performance of the continuing business. 

During FY19, the organic measure adjusts  
the prior period (FY18) for IFRS15 to enable 
like-for-like comparison across the periods. 

Underlying Cash Flow from Operating Activities is Underlying Operating Profit 
adjusted for non-cash items, net capex (excluding business combinations and 
similar items) and changes in working capital. 

To show the cashflow generated by the 
operating activities and calculate underlying 
cash conversion.

Underlying Cash Conversion

Underlying Cash Flow from Operating Activities divided by Underlying Operating Profit. 

EBITDA

EBITDA is Underlying Operating Profit excluding depreciation, amortisation and share 
based payments. 

Annualised recurring revenue

Annualised recurring revenue (“ARR”) is the normalised reported organic recurring 
revenue in the last month of the reporting period, adjusted consistently period to 
period, multiplied by twelve. Adjustments to normalise reported recurring revenue 
include those components that management has assessed should be excluded in 
order to ensure the measure reflects that part of the contracted revenue base which 
(subject to ongoing use and renewal) can reasonably be expected to repeat in future 
periods (such as non-refundable contract sign-up fees).
Renewal Rate by Value

The ARR from renewals, migrations, upsell and cross-sell of active customers at the 
start of the year, divided by the opening ARR for the year.

Free Cash Flow

Free Cash Flow is Cash Flow from Operating Activities minus non-recurring cash items, 
interest paid, tax paid and adjusted for profit and loss foreign exchange movements.

Cash conversion informs management and 
investors about the cash operating cycle of 
the business and how efficiently operating 
profit is converted into cash.

To calculate the Net Debt to EBITDA leverage 
ratio and to show profitability before the 
impact of major non-cash charges.

ARR represents the annualised value of the 
recurring revenue base that is expected to 
be carried into future periods, and its growth 
is a forward-looking indicator of reporting 
recurring revenue growth.

As an indicator of our ability to retain and 
generate additional revenue from our existing 
customer base through up and cross sell. 

To measure the cash generated by the 
operating activities during the period 
that is available to repay debt, undertake 
acquisitions or distribute to shareholders.

214

Annual Report and Accounts 2019The Sage Group plc.Measure/Description

% Subscription Penetration

Organic software subscription revenue as a percentage of organic total revenue

% Sage Business Cloud Penetration

Organic recurring revenue from the Sage Business Cloud (native and connected cloud) 
as a percentage of the organic recurring revenue of the Future Sage Business Cloud

Return on Capital Employed (ROCE)

ROCE is calculated as:

 – Underlying Operating Profit; minus 

 – Amortisation of acquired intangibles; the result being divided by 

 – The average (of the opening and closing balance for the period) total net assets 
excluding net debt, provisions for non-recurring costs and tax assets or liabilities 
(i.e. capital employed).

Rationale 

To measure the progress of migrating 
our customer base from licence and 
maintenance to a subscription relationship.

To measure the progress in the migration of 
our revenue base to the Sage Business Cloud 
by connecting our solutions to the cloud 
and/or migrating our customers to cloud 
connected and cloud native solutions.

As an indicator of the current period 
financial return on the capital invested in the 
company. ROCE is used as an underpin in the 
FY19 PSP awards.

Revenue Type

Recurring revenue

Subscription contracts

Maintenance and support contracts

Software and software-related services

Perpetual software licences

Upgrades to perpetual licences

Professional services

Training

Hardware and stationery

Processing revenue

Payment processing services 

Payroll processing services

Description

Recurring revenue is revenue earned from customers for the provision of a good or service 
over a contractual term, with the customer being unable to continue to benefit from the full 
functionality of the good or service without ongoing payments.

Subscription revenue is recurring revenue earned from customers for the provision of a good 
or service over a contractual term. In the event that the customer stops paying, they lose the 
legal right to use the software and the Group has the ability to restrict the use of the product 
or service.

Subscription revenue and maintenance and support revenue are usually recognised on a 
straight-line basis over the term of the contract as control is transferred to the customer 
(including non-specified upgrades, when included). An exception is revenue from term 
licences embedded within a subscription contract for software with significant standalone 
functionality which are expected to recur upon renewal of the subscription offering. Revenue 
for these term licences is recognised when control is transferred at inception of each 
subscription contract period.

Perpetual software licences with significant standalone functionality and specified upgrades 
revenue are recognised when the control relating to the licence has been transferred. This is 
when the goods have left the warehouse to be shipped to the customer or when electronic 
delivery has taken place.

Other product revenue (which includes hardware and stationery) is recognised as the 
products are shipped to the customer.

Other services revenue (which includes the sale of professional services and training) is 
recognised when delivered, or by reference to the stage of completion of the transaction at 
the end of the reporting period. This assessment is made by comparing the proportion of 
contract costs incurred to date to the total expected costs to completion.

Processing revenue is revenue earned from customers for the processing of payments 
or where Sage colleagues process our customers’ payroll. 

Processing revenue is recognised at the point that the service is rendered on a 
per transaction basis.

215

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTSGLOSSARY continued

A&RC
Audit and Risk Committee

ERP
Enterprise Resource Planning

LSE
London Stock Exchange

AAMEA
Africa Australia Middle East Asia

ESOS
Executive Share Operating Scheme

LTIP
Long Term Incentive Plan

NED 
Non-Executive Director

NPS
Net Promoter Score

PBT
Profit Before Tax

PSP
Performance Share Plan

R&D
Research and Development

SBC 
Sage Business Cloud

S&M
Sales and Marketing

SaaS
Software as a Service

SSRS
Software & Software Related Services

TSR
Total Shareholder Return

VSGM
Vision, Strategy, Goals, Measures

AGM
Annual General Meeting

API
Application Program Interface

C4L
Customer For Life

CAGR
Compound Annual Growth Rate

CDP
Carbon Disclosure Project

CFO
Chief Financial Officer

CGU
Cash Generating Unit

CMD
Capital Markets Day

CR
Corporate Responsibility

CRM
Customer Relationship Management

DTR
Disclosure Guidance 
and Transparency Rules

EBITDA
Earnings Before Interest Taxes  
Depreciation and Amortisation

EBT
Employee Benefit Trust

ED 
Executive Director

EPS
Earnings Per Share

EU
European Union

FCF
Free Cash Flow

FY16
Financial year ending 30 September 
2016

FY17
Financial year ending 30 September 
2017

FY18
Financial year ending 30 September 
2018

FY19
Financial year ending 30 September 
2019

G&A
General and Administrative

GAC
Global Accounting Core

GHG
Green House Gas

HR
Human Resources

HCM
Human Capital Management

IFRS
International Financial 
Reporting Standards

ISV
Independent Software Vendor

KPI
Key Performance Indicator

216

Annual Report and Accounts 2019The Sage Group plc.SHAREHOLDER INFORMATION

Financial calendar
Annual General Meeting 
Dividend payments
Final payable – year ended 30 September 2019
Interim payable – period ending 31 March 2020
Results announcements
Interim results – period ending 31 March 2020
Final results – year ending 30 September 2020

2 March 2020
12 June 2020

13 May 2020
20 November 2020

Shareholder information online
The Sage Group plc’s registrars are able to notify shareholders by email of the availability of an 
electronic version of shareholder information. Whenever new shareholder information becomes 
available, such as The Sage Group plc’s interim and full year results, Equiniti will notify you by 
email and you will be able to access, read and print documents at your own convenience.

To take advantage of this service for future communications, please go to www.shareview.
co.uk, where full details of the shareholder portfolio service are provided. When registering for 
this service, you will need to have your 11 character shareholder reference number to hand, 
which is shown on your dividend tax voucher, share certificate or form of proxy.

Should you change your mind at a later date, you may amend your request to receive electronic 
communication by entering your shareview portfolio online and amending your preferred 
method of communication from “email” to “post”. If you wish to continue receiving shareholder 
information in the current format, there is no need to take any action.

Our corporate website has more information about our business, products, investors, media, 
sustainability, and careers at Sage Group.

Stay up to date at www.sage.com

Advisers

Corporate brokers  
and financial advisers
Citigroup Global Markets,  
33 Canada Square, Canary 
Wharf, London, E14 5LB

Morgan Stanley & Co. 
International plc 
25 Cabot Square  
Canary Wharf  
London, E14 4QA 
United Kingdom

Solicitors
Allen & Overy LLP,  
1 Bishops Square, 
London, E1 6AD

Principal Bankers
Lloyds Bank plc,  
25 Gresham Street,  
London, EC2V 7HN

Independent auditors
Ernst & Young, 
1 More London Place,  
London, SE1 2AF

Registrars
Equiniti 
Aspect House, Spencer 
Road, Lancing, West Sussex, 
BN99 6DA  
www.shareview.co.uk

Investor enquiries
Enquiries can be directed via 
our website or by contacting 
our Investor Relations 
department:

Tel: +44 (0)191 294 3457

The Sage Group plc

Registered office:
North Park 
Newcastle upon Tyne,  
NE13 9AA

Registered in England  
Company number 2231246

Tel: 0371 384 2859  
(from outside the  
UK: +44 (0)121 415 7047)

Fax: 0371 384 2100  
(from outside the  
UK: +44 (0)1903 698403)

Lines are open 8.30am  
to 5.30pm UK time,  
Monday to Friday.

Information for investors
Information for investors  
is provided on the internet  
as part of the Group’s 
website which can be found 
at: www.sage.com/investors

This report is printed 
utilising vegetable based 
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which is sourced from 
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according to the rules of 
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Council (FSC®). This report 
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217

Annual Report and Accounts 2019The Sage Group plc.FINANCIAL STATEMENTSSage is a global market leader for technology that helps 
small and medium businesses perform at their best. 
Sage is trusted by millions of customers worldwide to 
deliver the best cloud technology and support, with our 
partners, to manage finances, operations, and people. 
We believe in doing everything we can to help people 
be the best they can be, so the combined efforts of 
13,000 Sage colleagues working with businesses and 
communities make a real difference to the world.

www.sage.com

The Sage Group plc 
North Park,  
Newcastle upon Tyne, 
NE13 9AA.

Registered in England

Company number 2231246