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Thomas Cook Group plc

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FY2013 Annual Report · Thomas Cook Group plc
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Thomas Cook Group plc  
Annual Report & Accounts 2013

Transformation
The first 365 days

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Financial highlights

Delivering improved financial results 
Underlying EBIT up by £86 million year-on-year

Delivering a stronger balance sheet 
Net debt reduced from £788 million in 2012

£421m

Delivering more operational cash flow
Cash conversion ratio at 48%,  
on a last 12 months basis

48%

£263m

Delivering stronger margins 
Underlying gross margin 22.1%  
(up 80 basis points year-on-year)

22.1%

Delivering more cost out and 
profit improvement benefits 
Cumulative total £194 million 
(FY13 target of £170 million)

£194m
Financial summary

£m (unless otherwise stated)

Underlying

Statutory

Underlying

Statutory

Year ended  
30 September 2013

Year ended  
30 September 2012

Revenue

EBIT

EBIT margin (%)

Free cash flow

Earnings (loss) per share (p)

Net debt

9,315

263

2.8%

53

5.0p

(421)

9,315

13

0.1%

53

(16.7)p

(421)

9,195

177

1.9%

(103)

0.6p

(788)

9,195

(170)

N/A

(103)

(67.2)p

(788)

Operational highlights
 > Significant transformational progress – delivered UK underlying EBIT margin of 2.2% on a like-for-

like basis, on track to achieve a 5% margin on the same basis by FY15.

 > Incremental new product revenue grew by £94 million in FY13, including contributions from concept 
hotels, partnership hotels and city breaks, leading to an increase in our FY15 target of incremental 
new product revenue to £700 million.

 > Increased the percentage of holidays booked online to 36%, moving towards our target in FY15 of 

over 50%.

 > Simplified brand labels from 85 to 30, unifying them under the Sunny Heart symbol representing 
for our customers personalised and trusted holidays, high tech, high touch delivery, backed by 
market leading international scale and purchasing power.

 > Successful implementation of an internal and disciplined operating model called “The Thomas Cook 
Business System”. Under this system, with our customer at the heart of everything we do, as well as 
how and everywhere we do it, we aim to bring further professionalism to the high tech, high touch 
delivery of trusted, personalised products to all our customers, supported by a lean and innovative 
operating system that is designed specifically to serve their needs.

Throughout this document the term "underlying" refers to trading results after adjusting statutory results for separately disclosed 
items that are significant in understanding the ongoing results of the Group. Separately disclosed items are included on the face of 
the income statement and are detailed in Note 7 to the financial statements.

Free cash flow is shown on page 37 and represents Operating Cash Flow less Net Interest , Capital Expenditure and Separately 
Disclosed Items.

Strategic report
Overview
At a glance
Chairman’s statement
Group Chief Executive Officer’s 
Q&A
Market overview
Business overview
Review of strategy
Our people
Risk management

Performance
Financial review
Operating review
Sustainability

Directors’ report
Board of Directors
Corporate governance report
Remuneration report
Other disclosures 

2
4
8

10
16
17
20
25
30

32
42
47

50
52
70
88

90
93

94
95
96

Financial statements
Independent auditors’ report
Group income statement
Group statement of other 
comprehensive income
Group cash flow statement
Group balance sheet
Group statement  
of changes in equity
98
Notes to the financial statements 99
Company balance sheet
148
Company cash flow statement 149
Company statement  
of changes in equity
Notes to the Company  
financial statements
Shareholder information

151
158

150

Full financial statements
From page 90

 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 1

Transformation: 
Inspiring personal journeys
The first phase of our exciting Transformation is 
well underway.
Every day we are transforming towards an improved, 
more unique business model and have already 
delivered some significant milestones. We’ve defined 
our ‘high tech, high touch’ strategy for profitable 
growth, committing to be there for our customers 
wherever, whenever and however they need us, 
building a digital presence for the future. 
We’re developing a new and differentiated product 
portfolio, inspiring our customers’ personal journeys 
with the assurance of quality they have come to 
expect from the global pioneer in travel. We’re living 
the values of the ‘Sunny Heart’ with trust, innovation 
and personalisation at the heart of all we do. 
With the Thomas Cook Business System we now 
have the methodology to further professionalise 
our business.
After the first 365 days of our Transformation we 
have a clear strategy for profitable growth, we have 
momentum and we’re delivering against our targets.

And this is just the start...

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Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Overview: Our transformational milestones

Landmarks towards 
profitable growth

The share price graph below shows some of our 
landmarks towards profitable growth during the year. 

Share price chart pence

13
MAR

Capital Markets Day 
(announcement of growth 
strategy and profit 
improvement plans)

04
SEP

First Thomas Cook  
Leadership Council

01
MAR

Launch of Digital  
Advisory Board

01
NOV

Peter Fankhauser 
appointed as CEO, UK 
and Continental Europe

FEB
2013

Code of Conduct 
launched Group-wide

October 12

November 12

December 12

January 13

February 13

March 13

Thomas Cook Group plc  Annual Report & Accounts 2013 3

16
MAY

Half-year results & announcement 
of capital refinancing plan

01
OCT

Launch of Sunny 
Heart brand

MAY
2013

“ Destination 
Discovery” 
launched

£58.7m

First half underlying EBIT 
on a like-for-like basis 
improved by £58.7 million 
to £(197.5) million.

03
SEP

Launch of the 
“Every Voice” employee 
engagement survey

April 13

May 13

June 13

July 13

August 13

September 13

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4

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Overview: At a glance

Building on our  
strengths

We are one of the world’s leading leisure travel companies, with operations in 
17 source markets. Our core business model is that of a tour operator, sourcing 
holiday components by creating them ourselves or procuring them from third 
parties, and selling them to consumers via online and offline channels. We enjoy 
number one or number two positions (by revenue) in each of our core markets.

We have a robust investment case

Business model explained
On page 17

We have a compelling data-backed investment case,  
the delivery of which is specific and measurable:

Our targets and Key Performance Indicators (KPIs) for our 
Transformation and profitable growth strategy

It is based on three key drivers:

1

2

3

Profitable growth supported by new product

Digital growth supported by innovation

Cost out and profit improvement 

Targets

New product revenue

Web penetration1

Cost out/profit improvement 
(cumulative run-rate)

Sales CAGR2

It is measured through specific targets as follows:

KPIs

Underlying gross margin improvement3

Underlying UK EBIT margin

Cash conversion4

FY12 
actual

N/A

34%

FY13 
actual

FY14 
target

FY15 
target

£94m > £300m 

>£700m

36%

>40%

>50%

£60m

£194m >£340m >£440m

N/A

N/A

0.1%

11%

N/A

0.8%

2.2%

48%

>2.5%

>1.2%

>3.5%

>55%

>3.5%

>1.5%

>5%

>70%

Notes:
1   Measured on a last 12 months departed basis.
2   Compound annual growth rate from FY13 to FY15 including new product revenue.
3   Underlying gross margins, adjusted for disposals and shop closures on a like-for-like basis.
4    Cash conversion defined as net cash from operating activities less interest paid as a percentage 

of underlying EBITDA.

We have a strong financial plan in place

We have developed a strong financial plan for 
profitable growth from a solid base, underpinned by:
1.  An improved financial position following  

the recent recapitalisation.

2.  Detailed “bottom up” plans owned  

by each of our businesses.

3.  Embedded targets and KPIs aligned  
with our external commitments.

Full financial statements
From page 90

 > The Group has a medium-term 
planning horizon supported by 
detailed financial projections 
prepared and owned by 
each business.

 >  The plan for each business is 

rigorously reviewed by Group and 
segment management through 
a series of meetings to produce 
a robust result.

 > The Group financial plan is reviewed 
and approved by the Board on an 
annual basis and updated regularly 
to reflect changes to projections as 
they arise.

 >  The approved plan is fully aligned 
with externally communicated 
targets and KPIs and with 
management’s objectives and 
remuneration schemes.

 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 5

Our brand approach and values

We delight customers with trusted, personalised holiday experiences through High Tech and High Touch.

Brand approach

Brand values

High tech, high touch
70% of travellers want a 
relationship with their holiday 
provider that goes beyond just 
booking and paying for a trip. 93% 
of travellers either search for 
content online or express a 
preference for booking online 
if possible
Related case study
On page 40

Trusted
Trust, consistency and a strong 
brand are the most important 
drivers of customer choice

Innovative
We continue to enrich our 
online offer with leading digital 
innovations to improve 
conversion rates

Personal
50% of travellers feel overwhelmed 
by the amount of information 
and choice when booking 66% 
of travellers want help in choosing 
the right product for them

Related case study
On page 15

Related case study
On page 29

Related case study
On page 46

We have a new, diverse and experienced Executive Committee

On 7 November 2013, we announced the completion of the Executive Committee, which is another step 
on our journey to further professionalise the Group, break down regional silos and realign leadership 
responsibilities to accelerate the delivery of our strategy for sustainable profitable growth.

Executive Committee

Diversity indicator

Group CEO
Harriet Green

Chief 
Financial 
Officer
Michael Healy

Chief 
Operating 
Officer
Peter 
Fankhauser

Group Head 
of Air Travel
Christopher 
Debus

Chief 
Technology 
Officer
Tomasz 
Smaczny

Chief Digital 
Officer
Interim 
ECE Head 
supported 
by James 
Sandford

General 
Counsel and 
MA
Craig Stoehr

Chief People 
Officer
Sandra 
Campopiano

5
countries

5 British 
1 US 
1 Swiss
1 German 
1 Polish

Our people

Building an Effective Organisation is central to our Transformation and, 
over the last year, we have established and continue to secure the 
foundations of a culture and structure that will be able to execute and 
deliver our Transformation effectively. During the year we have focused 
on ensuring that we have the right people in the right roles focused on the 
right priorities. We have identified and communicated new Values, Ways 
of Working and introduced a Code of Conduct across the Group.

Our people expanded
On page 25

Group-wide gender diversity

1.  Female 
2. Male 

17,900
7,800

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6

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Overview: At a glance continued

Building on our  
regional knowledge

Thomas Cook Group plc is one of the world’s leading leisure travel groups 
with sales of over £9 billion and more than 20 million customers in the year 
ended 30 September 2013. Thomas Cook is supported by approximately 
27,000 employees and operates from 17 source markets; it is number one or 
two (by revenue) in all its core markets. Thomas Cook Group plc’s shares are 
listed on the London Stock Exchange (TCG).

Revenue by segment  (cid:5)

(cid:6)£m

Employees by segment(cid:5)

4

3

1

2

4

3

2

1

Key facts: 
Passengers: 6.2 million
Retail outlets: 874
Aircraft: 31 
Controlled distribution: 86.7%
Internet distribution: 41.7%

Employees

12,544

1. UK and Ireland 
2. Continental Europe 
3. Northern Europe 
4. Airlines Germany 

£2,977m
£4,195m
£1,239m
£1,312m

1. UK and Ireland 
2. Continental Europe 
3. Northern Europe 
4. Airlines Germany 

12,544
7,253
3,090
2,917

UK and Ireland
The turnaround of our UK business continues at pace. Focus on 
improved quality of earnings and simplification leaves us on track to 
achieve our FY15 underlying EBIT margin target of >5%.

Continental Europe
Strict capacity management, leveraging the benefits of our hotel strategy 
have delivered strong EBIT growth in Continental Europe, with good 
progress in turning round our loss making businesses in France and Russia.

Revenue
Gross margin %
Underlying EBIT
Underlying EBIT %

2013
£2,977m
25.9%
£66m
2.2%

2012
 £3,110m
24.8%
£2m
0.1%

Revenue
Gross margin %
Underlying EBIT
Underlying EBIT %

2013
£4,195m
13.8%
£78m
1.8%

2012
£4,085m
14.1%
£52m
1.3%

 
 
 
 
 
 
 
 
(cid:6)
 
Thomas Cook Group plc  Annual Report & Accounts 2013 7

pl
Thomasmas Cook Group p

mas 

Northern Europe

Key facts: 
Passengers: 1.5 million 
Retail outlets: 11
Aircraft: 5
Controlled distribution: 88.2%
Internet distribution: 72.1%

Employees

3,090

Airlines Germany

Continental Europe

Key facts: 
Passengers: 6.9 million 1
Aircraft: 39

Employees

2,917

UK and Ireland

Key facts: 
Passengers: 7.2 million
Retail outlets: 2,327
Aircraft: 5 
Controlled distribution: 36.3%
Internet distribution: 13.0%

Employees

7,253

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Airlines Germany
Increased capacity and strong yield management combined with 
benefits from our One Airline implementation have driven strong EBIT 
growth in Airlines Germany despite challenging market conditions.

Northern Europe
Continued strength in the traditional packaged holiday market whilst 
developing capability in dynamic packaging have delivered record 
EBIT in Northern Europe.

2013
£1,312m
28.6%
£48m
3.7%

2012
£1,165m
27.5%
£36m
3.1%

Revenue
Gross margin %
Underlying EBIT
Underlying EBIT %

2013
£1,239m
27.4%
£109m
8.8%

2012
 £1,174m
26.9%
£101m
8.6%

Revenue
Gross margin %
Underlying EBIT
Underlying EBIT %
1  Includes 2.2 million in-house passengers

Our performance review
From page 32

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8

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Overview: Chairman’s statement

A year of positive 
change and  
significant 
achievement

We have built a firm 
foundation and we believe 
the Group has the potential 
to create significant value 
in the future.

Dear Shareholder
It is a real pleasure to report a year of positive change and significant 
achievement; a year when we have successfully delivered the first year of 
our Transformation and significantly improved our financial performance; 
a year when we have developed and started to deliver against our strategy 
for profitable growth; a year when we have successfully strengthened our 
balance sheet with the completion of our £1.6 billion Capital Refinancing 
Plan and an ongoing range of internal disciplines. 

These achievements are significant by any standards and 2012/13 will be a 
year to remember in the history of this great Company. But this is just the start: 
we have built a firm foundation from which we will continue to deliver against 
our targets and KPIs as our strengthened Management Team, under the 
leadership of Harriet Green, continue to drive forward our Transformation 
and implement our strategy for profitable growth.

Thomas Cook Group plc  Annual Report & Accounts 2013 9

Transformation and strategy for 
profitable growth
Our Transformation has, out of necessity, 
challenging targets and, against a range of 
measures, we have exceeded our original 
expectations. Under the leadership of Harriet 
Green and her Management Team, we have 
successfully reversed the negative trends of 
the past by improving the performance of 
the businesses, improved cash flow, almost 
halved net debt, taken significant cost out 
of the business and increased the cost out 
targets for future years. The considerable 
progress made in the first half of the year 
enabled us to strengthen the balance sheet 
with the £1.6 billion Capital Refinancing Plan, 
including extended maturities of our bank 
facilities. We made disposals to focus on 
our core businesses, conducted one of the 
most in-depth surveys of travellers to provide 
valuable data to support the development of 
our strategy for profitable growth (which was 
presented to investors in March 2013) and 
started to deliver against that strategy. 

The unification of our brands under one 
common symbol, the Sunny Heart, 
supported by our new brand values and our 
“One Airline” approach are just two of many 
examples of how we are working together, 
tearing down the walls across the Segments 
and leveraging the combined power of 
the Group. The significant progress made 
throughout the year, has helped attract high 
calibre talent to many areas of the business 
to support and drive further progress against 
our targets. 

Corporate culture
A major feature in the Transformation has 
been the development of Group-wide 
Values, Ways of Working and standards 
combined within a Code of Conduct. 
The Code was developed by managers and 
employees across the Group and sets out in 
clear language the standards of behaviour 
that are required by all of our employees, 
wherever they may work. The Board fully 
recognises that an organisation’s culture is an 
important part of ensuring that our progress 
is sustainable and we have paid particular 
attention to the introduction and roll-out 
of the Code to ensure it is firmly embedded 
across the Group. The Board is encouraged 
by the significant progress that has been 
made in each aspect of the Transformation.  

It is, however, particularly pleasing to see 
evidence of a cultural shift having taken place, 
with the silos of old broken down and our 
people working together as one Group.

Building a stronger and more 
diverse Board
We have strengthened the Board with the 
addition of three independent Non-Executive 
Directors. In reviewing the construct of the 
Board we aim to ensure we have high calibre 
individuals, who possess the range of skills 
and experience that we need to ensure 
quality contribution to our decision making. 
I am pleased that Emre Berkin joined the 
Board in November 2012 and Carl Symon and 
Warren Tucker in October 2013. We welcome 
the breadth of skills and experience that they 
bring to our deliberations.

Roger Burnell, who has served the Board 
well over the years, most recently as 
Senior Independent Director and Chair 
of the Remuneration Committee, has 
decided to retire at the AGM in February 
2014. He has served on the Board of the 
Company and, prior to the merger in 2007, 
MyTravel Group plc, for a total period of 
just over 10 years. I would like to thank 
Roger for his contribution to the Board and 
particularly for chairing the Remuneration 
Committee during a period of significant 
change and improvement to our executive 
remuneration arrangements. Upon Roger’s 
retirement, Carl Symon will take on the 
role of Senior Independent Director and 
Warren Tucker will become Chair of the 
Remuneration Committee. 

We strongly believe that diversity adds 
significant value to the quality of discussion 
and decision making and we are pleased with 
the progress made by both the Board and 
Executive Committee. The Board currently 
comprises three women and seven men, 
of which six are based in the UK, two in 
Continental Europe, one in Turkey and one 
in the US. When looking for additional Non-
Executive Directors, we will search in countries 
in which we have significant operations to 
capture relevant local knowledge, as well 
as a broad range of skills appropriate to our 
Boardroom. In my report on governance, 
I give more detail on the progress we have 
made in respect of the effectiveness of 
the Board and the action plan that we have 
in place to develop this further.

Our employees
The pace of change as we drive forward our 
Transformation is made possible by the hard 
work and delivery by our management and 
employees. On behalf of the Board, I would 
like to thank them for their significant 
contribution in delivering a sustainable 
future for all our stakeholders.

Engaging with our important 
stakeholders 
Our many stakeholders are important to our 
business and we appreciate their tremendous 
support and loyalty in recent years. 

In addition to our shareholders, I would like 
to thank the banks, bondholders and our key 
regulators for their support before, during 
and after executing our £1.6 billion Capital 
Refinancing Plan. We will continue to engage 
with them as we deliver our Transformation 
and strategy for profitable growth. We should 
also recognise our corporate advisors, who 
have helped the Board steer a steady course 
during the past few years.

Sustainable future
The Board is delighted with the progress 
achieved to date, which is reflected in the 
ten-fold increase to our share price in the past 
year. Although we recognise there is much 
more to do as we implement our strategy for 
profitable growth, the Board is confident of a 
sustainable future as our management across 
the Group, under the leadership of Harriet 
Green and her Executive Team, continue to 
build on our firm foundations and deliver 
beyond the targets we have set for 2015. 
Through using the Thomas Cook Business 
System to further improve the Group, the 
Board believes that the Group has the 
potential to create significant shareholder 
value in the future. 

Frank Meysman
Chairman
27 November 2013

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10

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Group Chief Executive Officer’s Q&A

The first 365 days 
of Transformation

The momentum we have 
created in the first 365 days 
will continue now into year 
two with even greater focus 
and commitment from the 
team at Thomas Cook.
This is an exciting journey 
as we build for the future.

The travel industry is changing at pace as consumers require greater 
flexibility, greater choice and products personalised to meet their needs. 
Technology offers so much opportunity for customers to connect in many 
different ways and the Transformation of Thomas Cook will combine the 
“high tech” innovation that customers need with the “high touch” trusted, 
personal service at the heart of the world’s oldest travel brand.

The Thomas Cook Group is on a Transformation journey, and here I answer 
some of the questions I have been asked about my reflections on the first 
365 days of that Transformation, as we now look forward to year two of 
our journey. 

Thomas Cook Group plc  Annual Report & Accounts 2013 11

growth based on facts and data to ensure our 
new strategic focus would deliver products and 
services to meet the needs of today’s leisure 
traveller to inspire their personal journeys. 

Our strategy for profitable growth gradually 
took shape, and on 13 March we announced 
our plans to the capital markets, on 27 June 
we successfully completed our £1.6 billion 
recapitalisation and on 1 October 2013, 
we announced our unified brand strategy. 
Our disposals programme continues to gain 
momentum, in line with the targets we have 
set ourselves. All of our strategic commitments 
are underpinned by a strict timeline for 
delivery with robust KPIs and financial targets. 
Delivering against our commitments is a vital 
part of the re-energising of Thomas Cook.

We have already made strong progress against 
many of the metrics, and where progress has 
been faster than expected, notably in the 
areas of new product development, our cost 
out and profit improvement drive and also 
cash conversion, the targets have now been 
increased, as you will see on page 20.

Exceeding expectations and developing 
a methodology to further professionalise 
the business is vital if we are to restore 
shareholder confidence and once again take a 
leadership role in shaping the future of travel.

At the end of the first 365 days, underlying 
revenue had grown 1.3%, despite capacity 
reductions, costs are down 3%, and 
underlying EBIT is up 49% to £263 million. 
Free cash flow, an important driver in the 
continuing deleverage of the business, is up 
£156 million. Net debt has almost halved 
and loan maturities have been extended. 

In order to drive the change that the business 
required, I needed to strengthen the leadership 
team and invest time and energy to ensure 
we have the right skills in place to lead the 
Transformation. We needed to change the 
culture – to put the needs of our customers 
and people back at the heart of the business. 
We have made real progress already in our 
quest to build a culture of high performance 
and accountability, stripping away layers 
of management between my Executive 
team and the customer, all consistent with 
our focus to take out cost and drive a leaner 
organisation, as more and more customers 
use the web to research and purchase.

One third of the senior leadership team are 
long-standing members of the Thomas 
Cook leadership team, bringing relevant 
knowledge and perspective, one third were 
promoted from within as strong talent and 
one third bought in from outside to bring 
specialist skills, expertise and discipline to 
the organisation. Travel has historically been 
quite siloed and there is so much that can 
be learned from other industries, providing 
opportunity for progress – creating a truly 
differentiated offering for customers and 
business partners alike. Internally we have 
a saying that we will be “lavish with our 
customers and lean with ourselves”.

The strengthened leadership team have been 
critical to the success to date, as we build an 
effective organisation. We will continue to 
invest in their development, whilst attracting 
new talent, as required. The formation of my 
new Executive Committee will ensure that 
we continue to drive our strategic progress 
with rigour, breaking down silos and working 
across the Group where appropriate whilst 
maintaining close local contact with our 
customers and their specific market needs. 
We are driving a change of culture, pace and 
professionalism with our Code of Conduct 
and Values, now embedded throughout 
the business, helping to guide how we 
work. The formation of my ExCo will help 
to streamline decision making and ensure 
we act as one Group, whilst aligning our 
leadership responsibilities even more robustly 
to the strategy to ensure that our next 365 
days of Transformation deliver results in the 
same way as the first.

In a year of firsts we have also invested in 
our people. As part of the cost out drive we 
had to take out a number of roles – always 
regrettable but also essential if we were 
to secure the business for the long term, 
encouraging us to work smarter and reducing 
costly admin and unnecessary processes, 
that did not benefit our customers or 
shareholders. Those who left were treated 
with dignity and respect and given support 
to help them take the next steps in their 
career. Through the consultation process 
over 800 employees, originally placed at risk 
were redeployed in new roles, keeping their 
knowledge and skills in the business for the 
benefit of customers and shareholders.

Successfully completed recapitalisation 

Costs down by

Revenue up by

£1.6bn
1.3%
3%
£156m

Free cash flow up by

Q: What have been your 
highlights of the past year?
A: It’s been a year of significant milestones 
for the Group, each one highly impactful, 
and an important next step on the journey. 
Our immediate priorities were to stabilise the 
business and create a solid foundation from 
which we could begin to deliver our newly 
outlined strategy for profitable growth.

At the same time we had to re-instil a strong 
sense of belief both internally and externally 
with our key stakeholder groups that we are 
focused on the right activities to return this 
amazing brand to strength, and we had to 
deliver against our commitments. In the first 
365 days of the Transformation of Thomas 
Cook we have effected a rigorous and rapid 
turnaround of the business and set out a 
robust strategy of sustainable profitable 
growth. This pace will continue into the year 
ahead as we gain momentum, developing a 
high performance culture and a methodology 
to further professionalise the organisation.

We conducted one of the most far-reaching 
surveys of the leisure travel market in our 
early work, seeking the opinions of 18,000 
consumers (including both Thomas Cook 
customers and non-customers) across our 
key source markets of the UK, Germany and 
Sweden. The findings were invaluable as we 
began to develop our strategy for profitable 

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12

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Group Chief Executive Officer’s Q&A continued

When I started at Thomas Cook, I asked 
our teams globally to share with me their 
thoughts. 8,000 of them did – candid, 
actionable feedback from the frontline. 
In September 2013, we conducted our 
first all employee engagement survey 
to sense check our progress with all of 
our employees. In a service business like 
Thomas Cook, where customers trust us to 
inspire and deliver their personal journeys, 
engaged employees who believe in our end 
goal are vital to customer satisfaction and 
loyalty – and ultimately our ability to deliver 
profitable growth . Engaging our employees 
in the Transformation has been vital and 
we have worked hard to communicate with 
them at every stage – honestly sharing our 
position to help them understand the tough 
decisions we were making. They have been 
fantastic – united as one team to deliver 
for our customers.

Our own teams helped develop our new 
Values and Ways of Working. With integrity 
at our core we also have a Code of Conduct, 
which allows us to deliver the values of our 
new unifying brand – the Sunny Heart which 
our employees have embraced so positively 
as a real symbol that Thomas Cook is 
changing and is different.

We are actively recognising and celebrating 
individual contributions and through 
our Transformer programme involving 
some of our many talented individuals in 
spreading the messages of transformation. 
Communication is vital to a successful 
Transformation and we work hard to convey 
the messages of our progress across the 
organisation through many different 
mediums, including our intranet, which 
will enable real social collaboration and 
the sharing of best practice Group-wide.

In summary , so many highlights but still 
much more to do.

Q: Are you where you thought 
you would be at this stage?
A: Although overall we are ahead of where 
we thought we would be at this stage, 
the implementation of our strategy for 
sustainable profitable growth has only just 
begun. We have much still to do, but I believe 
the infrastructure, foundations and culture 
we are building now are preparing us well to 
deliver our ambitious plans.

No one at Thomas Cook is complacent and, 
whilst our first 365 days have delivered strong 
results in many areas, we are focused on 
continuous improvement and the long-term 
success of the Group. With the systemised 
approach to business, products, people and 
processes we are developing, I know we can 
deliver significantly more. Reflecting this, we 
are increasing three of our key 2015 targets: 
new product revenue, Wave 1 cost out and 
profit improvement and cash conversion. 
In addition, we have importantly announced 
our Wave 2 cost out and profit improvement 
programme, which is targeted to deliver 
improvement of the same magnitude of 
Wave 1 by 2018. 

Listening to our customers and better 
understanding their needs is central as we 
continue to develop our products, systems 
and services. We are striving for differentiated 
products to give our customers the widest 
and most flexible range of destinations, best 
able to meet their needs – all underpinned 
by the Thomas Cook assurance of safety 
and quality to give peace of mind that our 
customers can trust. Our holiday experiences 
need to be as individual as the people who 
book them – we want to be there for our 
customers however, whenever and wherever 
they need us. Our new SunConnect concept 
has been well received as just one example 
of new product that offers customers, 
and particularly families, a fully connected 
holiday experience.

We have some exciting innovations in 
the pipeline to drive our online customer 
experience – through enhanced web, 
improved search functionality and leading 
edge apps. We have committed 50% of 
our Group-wide sales will be transacted via 
the web by 2015, although in some parts of 
the business we have already exceeded this 
target. We have much to deliver in this area, 
which continues to be an area of strategic 

investment as we bring in digital talent to 
support our progress. Our Digital Advisory 
Board, comprising external experts in their 
field helps to ensure we keep abreast of the 
latest developments in all sectors, continue 
to help drive the pace of change in this area.

The first 365 days of our journey are behind 
us and we are focused on new deliverables, 
exacting targets and operationalising the 
Thomas Cook Business System to deliver even 
greater benefits to our business, the industry 
and all of our stakeholders. Every person 
in the business has clear objectives and 
performance measures as we each take our 
part in driving the Transformation of Thomas 
Cook and delivering on our commitments. 
I think my current frame of mind can best 
be described as positively dissatisfied and 
looking forward to the next 365 days.

Q: What is the significance 
of Sunny Heart?
A: A huge part of our journey is centred 
around our employees and using their passion 
for our customers to make a difference to 
each and every personal journey.

Ours is the oldest, and arguably the best 
loved name in leisure travel. With 172 years 
of proud tradition behind us, we are a brand 
that customers trust. We must be worthy 
and deserving of that trust.

When I arrived, the Group was quite siloed in 
its thinking and approach. Customers were 
confused and not always clear which parts 
of their journey were being delivered by 
Thomas Cook. Best practice wasn’t being 
shared widely and there was duplicated 
activity and cost. Customers were missing 
out. Radically reducing our 85 brand labels 
was a clear priority – eliminating cost and 
confusion. We have now simplified these 
85 labels to just 30, unifying our brands 
under one common symbol – our new 
Sunny Heart. Simplifying the customer 
experience the Sunny Heart highlights the 
combined strengths of the Group in the 
minds of our customers, and will become 
synonymous with personalised and trusted 
holiday experiences and our high tech, high 
touch delivery. Our brand is underpinned 
by the Thomas Cook Quality Assurance, 
our international scale and market leading 
purchasing power – all vital if we are to deliver 
for our customers again and again. 

An expensive brand roll-out would have 
been inappropriate for where we are on 
our Transformation journey. Instead we will 
rebrand as we replace. Our employees are 
fully engaged in the change, and we wanted 
them to embrace the heart and start to 
live the difference internally first. With our 
employees engaged, we believe that all those 
who come into contact with us will sense the 
difference and know that they are dealing 
with a new, re-energised Thomas Cook.

Our new brand continues to engage and 
inspire our teams and almost daily I am sent 
photographs like these of people right across 
the Group embracing the heart. For many 
this has been the most visible sign of our 
Transformation and they’re embracing 
the change with renewed commitment 
and vigour.

Thomas Cook Group plc  Annual Report & Accounts 2013 13

Q: What’s next for Thomas Cook?
A: Our journey to build long-term sustainable 
value at Thomas Cook continues, with 
profitable growth at the heart of all we do. 
Sustaining our Transformation and delivering 
for our customers and shareholders again 
and again will only be achieved if we have 
the best people, best products, best systems 
and best processes, all underpinned by the 
very best practices from all industries, not just 
our own. We are focused on over-delivering 
and we’ve increased three of our FY15 key 
performance targets already, reflecting better 
progress than originally anticipated in the 
areas of new product revenue, Wave 1 cost 
out and our cash conversion. 

With customer need firmly back at the heart 
of everything we do, we will be aiming to 
further professionalise the “high tech, high 
touch” delivery of our trusted, personalised 
products , supported by a lean and innovative 
operating system, specifically designed for 
our needs.

To support this, we have created a disciplined 
operating model called “The Thomas Cook 
Business System”. 

Thomas Cook Business System

Profitable growth 
through trusted, 
personalised 
products

High Tech, 
High Touch:  
a digital business

Top-to-bottom 
leadership 
and relentless 
performance 
management

Customers  
at the heart

Efficient structures, 
systems and 
processes through 
lean & innovation

The process of embedding this methodology 
into the organisation has begun and 
is already helping to drive a culture of 
continuous improvement across the Group. 
This approach will be key as we shape the 
future of the Group and drive the second year 
of our Transformation. 

We will continue to strengthen the leadership 
team with global executives who have a track 
record for delivering results, and under my 
leadership the newly formed ExCo will be 
driving greater alignment in all parts of the 
strategy, creating real opportunity to reduce 
cost and duplication and deliver greater 
synergy as we strive to work more effectively.

As already shared, during the development 
of our strategy for profitable growth we 
undertook one of the largest traveller surveys 
of recent years. We have learned through the 
survey the importance of customer attitude 
in determining holiday preferences and our 
tailoring our product portfolio to ensure 
that we meet individual customer needs. 
Specifically, we have segmented our product 
portfolio into four areas: concept hotels, 
partnership hotels, hotels from our brochures 
and flexible hotels available online, including 
hotels4u.com that has recently broadened its 
offer to appeal not just to business but also to 
retail customers. Developing these plans for 
the future are high on our list of ‘what’s next’ 
– with opportunity to increase the number 
of visitors to all product categories. 

In FY13 over 500,000 customers enjoyed 
our 93 exclusive concept hotels, which are 
operated under our own brands, Sentido, 
Sunwing, Sunprime and Smartline. 
These hotels provide our customers with a 
consistent experience based on a defined 
list of features that meet their needs 
wherever they go on holiday. These are 
further categorised according to whether 
their customer focus is adult, couple or 
family orientated.

Our other exclusive hotels are partnership 
hotels. In FY13 over 800,000 customers 
enjoyed these hotels, which are owned 
by world leading hoteliers, with whom we 
have close relationships and who have 
strong reputations for providing consistently 
high quality service, in keeping with our 
commitment to assurance. 

Our third segment consists of hotels from 
our brochures, providing customers with 
a quality range of accommodation and 
style, as well as more choice across a wide 
range of destinations. In FY13 8.8 million 
customers enjoyed staying at these hotels.

Finally, we also offer a significant range 
of flexible hotels that are available 
online, on a real-time basis via the web 
to allow the greatest level of flexibility. 
Supported by encouraging trials we see 
potential to attract new customers who 
like to book online and typically later than 
many others. 

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14

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Group Chief Executive Officer’s Q&A continued

Our strategy is focused on continuing to 
shift more of the total investment spend 
into those hotels where we have the highest 
returns. These are areas of strong strategic 
investment for the future and we expect to 
increase our offering of exclusive partnership 
and concept hotels to 800 by FY17, with over 
3.5 million guests.

Our product growth ambitions also include a 
relentless pursuit to innovate more products, 
such as our new “SunConnect” concept, 
developed as a direct response to customer 
feedback through our extensive traveller 
survey. Initial response has been good.

We are continuing to diversify beyond 
our traditional Sun and Beach Products, 
developing our portfolio of city hotels across 
our Group. We have already doubled our 
inventory in Central Europe and plan to more 
than double the number of city hotels we 
offer by FY15. 

We are also significantly expanding our 
Winter Sun offering, with 25% of our planned 
growth coming from the addition of new 
destinations and the expansion of existing 
destinations. We have recently added seven 
new destinations to our offer including 
St Lucia, Barbados and Antigua and plan 
further additions in time for next winter.

We have increased our target for new product 
revenues, following a good performance in 
the year. Our target now is to achieve new 
product revenue of £700 million by FY15 
and by FY17, we expected to have increased 
incremental product revenue growth 
further to more than £1.2 billion.

To underpin all our products right across 
the Group and continue to deliver on the 
trust that our customers place with us, 
when they book a holiday, we are rolling 
out an extensive and thorough assurance 
programme. This involves a continuous audit 
of key quality measures including health and 
safety, customer service and overall quality 
excellence. This work includes extensive 
customer surveys that will allow us to 
determine what really matters to customers 
which we can then reinvest into our ongoing 
product development. Our survey told us this 
matters to consumers. 

As we build an omni-channel approach 
that ensures customers can interact with 
us however they want, we will continue 
to develop our digital footprint. We have 
invested significant resource and time in 
improving our web presence and this will 
continue as we move all markets away from 
the multiple platforms of the past onto 
one web platform. This will improve search 
capability and consistency, allowing us to 
better sort and organise our products to 
better meet customer requirements, as we 
maximise the product range we can offer to 
every customer in every market. We expect 
that web penetration will accelerate once all 
our businesses are on one platform, reaching 
over 50% by 2015. We’re driving innovation 
and have many exciting new information 
and products in development to answer 
customer questions quickly and effectively. 
Through our new “destination discovery” 
system, in partnership with Triporati we can 
help customers narrow the range of choices 
and then, to transfer their own shortlist of 
selections to their personal devices through 
our new “Dream Capture” to allow them to 
peruse and make their final selection in their 
own homes with their travelling companions. 
We are looking to add digital value to every 
part of the customer journey and many 
more innovations will follow as we look to a 
digital future, where every leader in our senior 
team has web targets embedded in their 
performance criteria.

In line with our new operating methodology, 
“The Thomas Cook Business System”, we plan 
to deliver further benefits from enhanced 
margin management, more efficient use of 
shared services and a leaner organisational 
design. These will be delivered under a 
Wave 2 cost out and profit improvement 
programme, which will be in addition to the 
Wave 1 work already underway to deliver 
£440 million of cost out by FY15.

Our new Wave 2 cost out and profit 
improvement initiatives will drive benefits 
in gross margin as well as reduce costs 
through lower overheads. Gross margin 
benefits are expected to arise from further 
yield management and working more 
closely together as a Group – whether 
by adopting one system, one inventory 
and one web across our markets, and the 
scale benefits that come from using our 

combined purchasing power to procure 
accommodation on a centralised basis, 
reducing expense further by growing online 
sales of our own branded products.

As customers increasingly purchase through 
our online channels, we will have the chance 
to further centralise activity, reducing cost, 
improving service and consistency, through 
more lean organisational structures and 
reduced “back-room” expenses.

We believe the total Wave 2 benefits will be 
of a similar magnitude to those identified 
through Wave 1 and will be achieved by FY18. 
Over the next six months, we will continue to 
develop the plan as we refine and develop 
our plans.

All of these plans will only be possible by 
employing the right people and so, we will 
continue to focus on attracting, developing 
and retaining the very best people – people 
who are as excited as we are by the Thomas 
Cook Transformation journey, as we continue 
to professionalise our business and profitably 
grow for the benefit of all of our stakeholders.

The momentum we have created in the first 
365 days will continue now into year two with 
even greater focus and commitment from 
the team at Thomas Cook.

This is an exciting journey as we build 
for the future.

Harriet Green
Group Chief Executive Officer
27 November 2013

Thomas Cook Group plc  Annual Report & Accounts 2013 15

Trusted

Brand unification

On 1 October 2013, the Company announced the 
unification of its brands and market activity under 
one common symbol the Sunny Heart. 

Simplifying the brand proposition is a key element in the Group’s profitable growth strategy, building on the 
Group’s already strong and trusted brand heritage and projecting its Transformation into a single business. 

The Group’s many leading brands, such as Neckermann in Europe, Ving in Sweden and Condor in Germany 
will all connect with the Sunny Heart in different ways. This is a major milestone in the Transformation of 
the Group, as it continues to develop its product offering and focus on an omni-channel approach.

Brand architecture

Corporate brand

Master brand

Aligned brands

Endorsed brands

Standalone brands

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16

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Market overview

A growing 
industry

We operate in a growing industry. In 2012, for the first time, the number of international 
tourist arrivals (overnight visits made by international tourists) exceeded 1 billion in a single 
year. This represents an increase of 3.8% compared to 2011. Almost half of those travellers 
were travelling within, or out of, Europe – home to all of our operating source markets – 
and the UN World Tourism Organisation estimates that the European outbound travel 
market will continue to grow at an average of 2.5% per year until 2030. Although the travel 
market has in the past been subject to exceptional external shocks, such as geopolitical 
events including recent political and civil unrest in MENA destinations such as Egypt, it has 
nevertheless grown (by volume) in 16 out of the last 18 years.

own, have also now become subject to air 
passenger rights legislation whereby airlines 
may be required to pay compensation to 
passengers whose flights are delayed more 
than three hours. Since its introduction, this 
legislation has cost the Group £19 million in 
compensation payments. We are actively 
engaged in lobbying governments in the 
interests both of our industry and our 
customers, and reminding them of the 
importance of travel and tourism as a source 
of employment and driver of growth.

Our holiday programmes are also influenced 
by national and political events, and the 
responses of governments to them. 
Political and civil unrest in MENA destinations 
impacted our operations most significantly 
in 2011/12, but it has continued this year 
most notably in summer 2013, when 
several European national governments 
advised ceasing all but essential travel to 
Egypt. We follow such governmental travel 
advice closely, and are able to shift our flying 
programme and bed capacity to alternative 
destinations at short notice in order to 
continue to meet our customers’ expectations.

Economic environment
The global economic recovery is projected 
to remain subdued in 2013 at 2.9%, slightly 
lower than in 2012. Our three largest markets, 
the UK, Germany and Sweden, are expected 
to achieve GDP growth of 1.4%, 0.5% and 
0.9% respectively in 2013, reflecting the fact 
that global growth remains mainly driven 
by emerging economies, which expect real 
GDP growth of 4.5% in 2013 compared to 
advanced economies at just 1.2%. 

The outlook for 2014 is slightly improved 
with real GDP growth worldwide projected at 
3.6%, while the European Union, which has 
barely grown in 2013, is expected to return 
to positive growth of 1.3%. (Source: IMF).

Unemployment rates in the UK at 7.7%, 
Germany at 5.6% and Sweden at 8.0% are 
well below the Eurozone average at 12.3%. 

Despite a backdrop of subdued economic 
growth, demand for international leisure travel 
has remained reasonably strong as consumer 
spending has held up and unemployment in 
our key source markets has remained stable. 

Regulatory and political 
environment
Under the framework of regulations and 
standards in each of our source markets, we 
offer our customers the assurance of financial 
protection including the reimbursement 
of travel costs in the event of insolvency or 
bankruptcy of a tour operator. Under the 
European Package Travel Directive, we are 
subject to various disclosure and liability 
obligations that apply to the marketers of 
travel packages. In July 2013, the EC published 
a proposal for a revision of this Directive, 
which both enhances consumer protection 
rights and creates a more level playing field 
among operators. This Directive is now 
under consultation in each member state. 
Specifically in the UK, the Government is 
currently consulting with the travel industry 
around possible changes to the ATOL 
consumer protection regime. We continue 
to engage with all key European institutions 
to seek the best outcome for consumers 
and for the industry.

The airline industry is heavily regulated 
principally for safety reasons. It has also 
been subject to an increasing level of 
taxation and protection of consumer rights. 
Significantly the UK now imposes an air 
passenger duty upon travellers from UK 
airports ranging from £13 for customers 
travelling to Europe to £94 for customers 
travelling to Australia in economy class, 
subject to an annual inflationary re-rating. 
Germany and Northern Europe, on the other 
hand, have significantly lower passenger 
duties. European airlines, including our 

Business overview

How is 
value created?

Q: How does Thomas Cook create value through its business model?

A:

 > We offer our customers an integrated, end-to-end travel experience, underpinned by the strength  

of the Thomas Cook brands

 > We help make sense of the overwhelming choice of travel products available to customers
 > We differentiate ourselves from competitors by offering high levels of service throughout the customer journey
 > We offer the assurance of a quality controlled product portfolio and financial security

 Service and assurance

Purchasing 
and supply of 
airline seats 
and hotel beds

Third-
party

In-house

Q: What makes hotel partners 
and other suppliers want to 
work with Thomas Cook? 
 > Our distribution strength
 > Our industry expertise 
and market intelligence

A:

 > Our deep supplier 

Production and 
marketing of 
travel packages, 
components 
and ancillaries

Sales via 
omni-channel 
distribution 
system – web, 
phone and 
face-to-face

relationships, dedicated 
service agents and field 
support

Brands, services 
and product/
package portfolio

Innovation

Q: How does Thomas Cook 
develop and sustain its 
competitive advantage?
 > We respond to customer 
needs and preferences, 
and to industry trends

A:

 > We invest in our core brands, 
and in our processes and 
technology infrastructure
 > We are proud innovators 

in our industry

Q: Why do customers buy from 
Thomas Cook and why do 
they continue to do so? 
Where does Thomas Cook’s 
competitive advantage 
come from?
 > Product range and choice
 > Value for money
 > Service and assurance
 > Brand strength

A:

Third-
party

In-house

Customers

 Service and assurance

Thomas Cook Group plc  Annual Report & Accounts 2013 17

Business model
We are one of the world’s leading leisure travel 
companies, with operations in 17 source 
markets across Europe. Our core business 
model is that of a tour operator, sourcing 
holiday components, such as air travel and 
accommodation either by creating them 
ourselves or procuring them from third-
parties, and selling them either on a packaged 
or on a component-only basis to consumers, 
via both online and offline channels. We enjoy 
a number one or number two position 
(measured by revenues) among traditional 
package tour operators in our most significant 
source markets, being the UK, Germany and 
Northern Europe. 

Our tour operator business is supported by 
our in-house airlines. Our airlines provide 
services to the Group and to third-parties 
including individuals and other tour operators. 
Our airlines contribute approximately 17% of 
the Group’s gross revenue.

Our tour operating model has some local 
adaptations within each of our markets, 
depending on the degree of vertical integration 
among our airlines, tour operators and 
distribution channels. In the UK, Northern 
Europe and Belgium, our business model is 
that of a vertically integrated tour operator, 
based largely on the use of our own airlines, 
and controlled distribution of product through 
our retail outlets, websites and call centres. 
In Germany, however, a significant proportion 
of air capacity requirements are sourced 
from our German airline Condor, and the 
majority of travel products and services are 
distributed through third-party travel agents. 
In source markets where we do not operate our 
own airline, all our air capacity requirements 
are sourced from third-parties, and there is 
generally a lower level of controlled distribution 
than in vertically integrated markets.

We offer a wide range of holiday options, 
including traditional pre-packaged holidays, 
independent travel products (including 
dynamically-packaged holidays and individual 
holiday components), seat only flights and a 
selection of travel-related financial and other 
ancillary services.

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Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Business overview continued

Traditional pre-packaged holidays are where 
two or more components of travel, such as 
charter flights (often using the Group’s own 
airlines), hotels and transfers are bundled 
together and offered for sale as a single 
product. We sell our traditional pre-packaged 
holidays directly to customers through our 
own retail outlets, websites and call-centres, 
as well as on a business-to-business basis to 
third-party travel agents. 

The independent travel products we 
offer encompass dynamically-packaged 
holidays (where customers can tailor their 
holiday by bundling together individual 
holiday components to meet their personal 
requirements with regard to destination, 
duration, variety, quality and price), individual 
holiday components and scheduled 
tours. We typically aggregate the various 
components from a wide range of third-party 
suppliers and sell this aggregated product 
either directly to customers or to third-party 
travel agents on a business-to-business basis. 
We either charge a mark-up or are paid a 
commission by a third-party supplier based 
on the booking price paid by the customer. 

In addition, we provide travel-related financial 
services including foreign currency and pre-
paid foreign currency cards, travel insurance 
and travel finance (products that allow 
customers to finance their travel), and certain 
ancillary travel services such as processing of 
passenger baggage at airports.

Key industry trends
In recent years, a number of key trends 
have led to significant changes in the leisure 
travel market. These key trends include 
the following:

Online growth

The growth of the internet has increased 
price transparency and choice, leading 
to a significant increase in the availability 
of travel products and services online, 
both through direct suppliers and travel 
intermediaries, and to a proliferation of 
information and reviews about travel 
experiences and destinations.

Low cost air travel

Availability and choice of airline routes has 
also expanded, as the rise of the low-cost 
carriers has led to a significant increase in 
the online distribution of seats to a wide 
range of destinations at competitive prices.

These changes have made it easier for 
customers to research and build their 
own travel experiences, leading to strong 
growth particularly in the independent 
travel sector (including dynamic packages 
and individual holiday components) and in 
online distribution. 

70% of travellers want a 
relationship with their holiday 
provider that goes beyond just 
booking and paying for a trip.

In order to generate deeper insights into our 
market, in November 2012 we commissioned 
one of the largest surveys conducted in our 
industry in recent years. We questioned over 
18,000 consumers (including both Thomas 
Cook customers and non-customers) across 
our key source markets of the UK, Germany 
and Sweden in order to establish clear facts 
about our marketplace. Those surveyed 
were asked to respond to a set of questions 
regarding their travel habits and preferences, 
in order to understand why they shop with 
a particular travel brand, and to learn what 
travellers want and how they feel when they 
book and experience their holidays. From this 
survey we learned four key insights:
 > Trust, consistency and an assured 

experience underpinned by a strong 
brand are the most important drivers of 
customer choice;

 > Half of travellers feel overwhelmed by the 
amount of information and choice when 
booking, and two thirds of travellers want 
help in choosing the right product for them;
 > 93% of travellers either search for content 
online or express a preference for booking 
online if possible; and

 > 70% of travellers want a relationship with 

their holiday provider that goes beyond just 
booking and paying for a trip, and includes 
supporting them both before and during 
their travels.

We believe that these insights lay the 
foundations for a successful business 
model, and represent a clear competitive 
advantage over other business models in 
travel distribution. Through our trusted travel 
brands and multiple customer touchpoints, 
we are able to offer customers personalised 
help and advice when making their holiday 
arrangements, and support them before 
departure, during their holiday whilst in 
destination, and if necessary after their 
holiday once they return home. We are able 
to offer a quality assured product portfolio, 
and enjoy deep and long lasting relationships 
with many of our hotel suppliers. We believe 
that being able to engage with a trusted travel 
partner who can provide a competitively 
priced product, strong customer service 
and the assurance of quality control and 
financial security is increasingly important 
to consumers. 

Thomas Cook Group plc  Annual Report & Accounts 2013 19

Our value proposition
We create value by offering a wide range of travel products and services to suit all customer 
needs, reaching our customers seamlessly through omni-channel distribution. Our value 
proposition is underpinned by the strength of our brand and our high tech, high touch 
approach, enabling customers to search for and book their travel arrangements through 
the channel of their choice, while providing a quality assured travel experience backed up 
by strong customer service. The key aspects of our value proposition are as follows:

Brand strength

1
Thomas Cook is one of the leading brands in the leisure travel market. Building on a 172-year history in the travel business, the Thomas Cook 
brand serves as a strong master brand for the Group and is complemented by a range of well-known regional brands, including Neckermann, 
Condor, Jet tours, Ving, Spies and Tjäreborg, which are joined by our new unifying mark, the Sunny Heart. As part of rolling out the Sunny 
Heart we have taken the opportunity to concentrate our brand investment, reducing the number of brand labels from 85 to just 30. 
Our strong brand recognition in the travel market provides us with a solid platform to develop particularly our online distribution channel, 
and is a key driver of consumer interest in our products and services, visits to our stores and websites and, ultimately, revenues.

Product breadth

2
We offer a wide product range and choice of destinations enabling us to meet customer demands and preferences while mitigating 
the effect of factors which may negatively affect demand for travel to certain regions, such as the political and civil instability in certain 
MENA destinations. We have a history of successful product development and launch, including developing exclusive and differentiated 
products such as the Sunwing, Sunprime, Smartline and Sentido concept hotels, which aim to deliver a consistent, high-quality, branded 
hotel experience to our customers, as well as partnership hotels which also offer a high quality and exclusive hotel experience under local 
brands. We intend to broaden our product offering further by expanding our successful concept and partnership hotel programmes, and by 
developing new, flexible products and services, closely tied to customer demands and preferences. We also intend to introduce or expand our 
product offerings to limit the impact of seasonality, for example, through the proposed expansion of our winter sun and city break offerings.

Distribution reach

3
We benefit from an omni-channel distribution system for our products, which include retail stores, websites and call centres, as well as 
third-party travel agents. Access to such a wide variety of distribution channels enables us to maximise customer reach and provides choice 
to our customers. We aim to build on this strength through the development of a single customer gateway which will enable the delivery of 
a consistent, personalised customer experience with access to a full range of products, services and personal recommendations across all 
distribution channels. In support of this objective, a key priority of the Group is to become the leading online tour operator, with an online 
platform that hosts a broad range of products and services.

Service and quality

4
Our customer service representatives are present at many customer touch points, including in stores, on our aircraft and in destination, 
providing reassurance and ensuring a high-quality travel experience. We have a health and safety assurance process for our products. 
Our product inventory is quality assured, taking into account reviews and recommendations of our own customers and third-party reviewers. 
For our high volume destinations and accommodation, we carry out our own professional checks to ensure our product is fully quality controlled.

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20

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Review of strategy

The first 365 days of 
Transformation delivered 
– this is just the start

In the first 365 days of the Transformation of Thomas Cook, we have effected 
a rigorous and rapid turnaround of the business and set out a robust strategy 
of sustainable profitable growth. 

The fact that the business has responded so quickly and positively to the decisive 
actions taken during the year is a testament to the fundamental strengths of our 
iconic brand and the value that our customers, who total more than 20 million, 
place in Thomas Cook to provide them with what they want: trusted and personalised 
products, delivered both online and offline in a co-ordinated high tech, high touch way.

The extent of progress made, that has 
exceeded our original expectations of what 
could be achieved by the end of this financial 
year, is encouraging for the future. This has 
led us to increase three of our key targets for 
the year ended 30 September 2015 (“FY15”). 
Firstly, we are raising our incremental new 
product revenue target from more than 
£500 million to greater than £700 million. 

Secondly, we are raising our Cost Out and 
Profit Improvement programme (“Wave 1”) 
target from more than £400 million to 
greater than £440 million. Thirdly, we are 
raising our cash conversion target from 
more than 60% to greater than 70%. 
In addition, we have announced a further 
cost out and profit improvement programme 
(“Wave 2”) to be delivered by FY18, which 
will be of the same magnitude as Wave 1. 

Based on these and our other targets, we 
believe that the Group has potential to deliver 
significant value for our shareholders over 
the short, medium and long term. To realise 
this value, we have set out a clear strategy for 
sustainable profitable growth. This will not 
only deliver these specific and measurable 
targets and key performance indicators 
(“KPIs”) in FY15, but also sustained profitable 
growth beyond it.

Targets and KPIs

Targets

KPIs

New product revenue
Web penetration1
Cost out/profit improvement (cumulative run-rate)
Sales CAGR2
Underlying gross margin improvement3
UK underlying EBIT margin
Cash conversion4

FY 12
N/A
34%
£60m
N/A
N/A
0.1%
11%

Notes:
1 
2 
3 
4 

 Measured on a last 12 months departed basis.
 Compound annual growth rate from FY13 to FY15 including new product revenue.
 Underlying gross margins, adjusted for disposals and shop closures on a like-for-like basis.
 Cash conversion defined as net cash from operating activities less interest paid as a percentage of underlying EBITDA.

FY 13

FY 14

36%

FY 15
£94m > £300m > £700m
> 50%
> 40%
£194m > £340m > £440m
> 3.5%
> 2.5%
> 1.5%
> 1.2%
> 5%
> 3.5%
> 70%
> 55%

N/A
0.8%
2.2%
48%

Thomas Cook Group plc  Annual Report & Accounts 2013 21

The Thomas Cook progress report
The progress report of the year demonstrates the enormity of what has been achieved. 
It also gives us an insight into what Thomas Cook is capable of and, with continued 
relentless business focus, what it could achieve in the future.

2013 Thomas Cook progress report – a major turnaround

Year ended 30 September 2012
Operating loss 
 > EBIT £(170)m

Revenue down
 > Revenue £9,195m

Operating margin down
 > Underlying EBIT margin 1.9%

Negative free cash flow
 > Free cash flow £(103)m

Balance sheet refinancing required
 > Bank facilities maturing 2015

Net debt 
 > £788m

Disposals made to raise cash
 > Hotels Y Clubs De Vacaciones sold
 > Thomas Cook India sold
 > Aircraft sale and leaseback

Cost Out Programme (Wave 1)
 > £60m of cumulative benefits realised 
 > Total cumulative target £240m by FY15

UK operating margin down
 > UK underlying EBIT margin 0.1%

No other Cost Out Programme

Complex brand portfolio
 > 85 brand labels

Customers booking online
 > 34% of total bookings online

New products
 > 66 Concept Hotels

*Subsequent to year end.

Year ended 30 September 2013
Operating profit
 > EBIT £13m

Revenue up
 > Revenue £9,315m, up £120m from £9,195m in FY12,  

a rise of 1.3%

Operating margin up
 > Underlying EBIT margin 2.8%, up from 1.9% in FY12,  

a rise of 90 basis points

Positive free cash flow
 > Free cash flow £53m, up £156m from £(103)m in FY12

Balance sheet strengthened
 > £1.6bn capital refinancing
 > Maturities extended

Net debt almost halved
 > £421m

More disposals made – on track to deliver target of between 
£100m to £150m in gross proceeds by FY15
 > North American business sold
 > Thomas Cook Personal Finance (50% share) sold
 > Three London Foreign Exchange Bureaux sold
 > Egypt and Lebanon business sold*
 > 91.5% of our interest in The Airline Group sold*
 > Corporate Foreign Exchange Business sold*
 > Thomas Cook Tours outsourced*
 > Neilson sold*

Cost Out & Profit Improvement Programme (Wave 1)
Benefits Up and FY15 Targets Increased
 > £194m of cumulative benefits realised
 > Total cumulative target increased to £440m by FY15

UK operating margin up
 > UK underlying EBIT margin 2.2%, up from 0.1% in FY12, a rise of 

210 basis points

New Cost Out Programme announced (Wave 2)
 > Benefits of a similar scale to Wave 1 realised by FY18

Simplified brand portfolio
 > 30 brand labels

More customers booking online
 > 36% of total bookings online

New product growth
 > 93 Concept Hotels

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22

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Review of strategy continued

The considerable 
progress made 
transforming the 
Company in the 
first half of the 
year enabled us 
to undertake a 
£1.6 billion capital 
refinancing.

In the year ended 30 September 2013, we 
successfully reversed the negative trends of 
the past. We delivered a positive operating 
profit for the first time since FY10, putting 
Thomas Cook back on a firm trajectory of 
profitable growth. We delivered encouraging 
profitable growth with increased revenue, due 
to pricing and yield improvements as well as 
the effect of foreign exchange offsetting a 
managed reduction in committed capacity. 
Operating margin was up too; a strong signal 
that Thomas Cook can convert its significant 
revenues of over £9 billion into profit.

One of the most encouraging signs as we 
continue to repay debt and set out a strategy 
to enable dividend payments in the future 
is the positive free cash flow generated 
during the year, a significant reversal from 
the negative free cash flow position of the 
previous year. Reflecting improvements in 
working capital and the progress that we are 
making, we have increased our FY15 cash 
conversion target to 70% from our initial 
target of 60%.

The considerable progress made 
transforming the Company in the first half of 
the year enabled us to undertake a £1.6 billion 
capital refinancing. Successfully completed 
in June we raised £431 million in new equity, 
a new banking facility of £500 million that 
matures in 2017 with a second £191 million 
tranche available from 2015 and a new 
bond of Euros 525 million that matures in 
2020. This refinancing was one of the most 

significant achievements of the year. Not only 
did it represent a major step on our journey to 
reach an optimal capital structure by reducing 
net debt and extending maturities, it crucially 
allowed us to continue with our rapid and 
successful Transformation of the Group.

As part of the Transformation, we undertook 
an extensive review of our portfolio of assets. 
This resulted in a number of disposals that 
have improved our business mix and enabled 
more focus on those core assets that will 
deliver sustained profitable growth. 

In May we completed the sale of our 
North American business which reported 
an underlying operating loss in FY12 
of £41.1 million, for cash proceeds of 
£3.4 million. At the end of May, we disposed 
of our 50% share in Thomas Cook Personal 
Finance and three standalone foreign 
exchange bureaux in London. Since the end 
of the financial year, we have made further 
progress. On 4 October we disposed of 
our business in Egypt and Lebanon which 
reported an underlying operating profit of 
£1.1 million in FY13, for cash proceeds of 
£6.5 million. On 18 November we announced 
the sale of our Corporate Foreign Exchange 
business for cash proceeds of £4.5 million 
and an outsourcing agreement in respect of 
our escorted tours business, Thomas Cook 
Tours, for a minimum period of five years. 
On 19 November we announced the disposal 
of 91.5% of our shareholding and loan note 
interests in The Airline Group Limited, a 
41.9% shareholder in NATS Holdings Limited, 
for a cash consideration of approximately 
£38 million. Finally, on 25 November we 
announced the sale of Neilson for a cash 
consideration of £9.2 million. 

This equates, once The Airline Group 
transaction completes, to a total of 
£61 million of gross proceeds from disposals, 
putting us on track to achieve our target 
of between £100 million and £150 million 
by FY15.

We are also making progress transforming 
our underperforming businesses. In France, 
we have moved closer to our target of 
breakeven by FY15, reducing its loss by Euros 
5.3 million to Euros 18.7 million (FY12: Euros 
24 million). Having successfully concluded 
our discussions with the Workers Council, we 
are now implementing the restructuring in 
line with our planned timescale. In addition, 
we have stabilised our Russian business, 
reporting a loss of Euros 10.5 million (FY12: 
Euros 11 million) and expect to see significant 

improvements in FY14 as our restructuring 
measures take effect.

The development of our new “One Airline” 
structure is also on track. This brings together 
the four airlines and enables the realisation of 
scale benefits and efficiency improvements. 
In the meantime, we have continued to 
invest in the refurbishment and renewal of 
our airlines, having invested £78 million in 
maintaining, refurbishing and renewing our 
aircraft in FY13. 

One of the main reasons for Thomas 
Cook’s previous year losses was that it 
had too much cost due to the businesses 
operating in silos. From the commencement 
of our Cost Out and Profit Improvement 
Programme to 30 September 2013 we 
have made significant progress successfully 
integrating the businesses and have removed 
£194 million of cost. This result is considerably 
higher than the £145 million that we had 
originally expected to have achieved by 
the end of September 2013, reflecting an 
acceleration of the savings. 

One of the key contributors to the cost out 
programme has been the UK. We announced 
in March our plan to reduce our payroll by 
approximately 2,500 to a target of about 
13,000 full time employees. 

We also said that we would reduce the 
number of retail stores. As at 30 September 
2013, we had reduced our network by 
21% from 1,101 stores at the beginning of 
the programme to 874 and increased the 
percentage of business booked online to 36% 
(FY12: 34%). A recent report by retail property 
consultants, CWM, confirmed that our store 
network is highly flexible, with well over half 
available for renegotiation over the next 
three years. 

As a result of this ongoing turnaround of the 
business, the UK underlying EBIT margin 
improved by 210 basis points from 0.1% in 
FY12 to 2.2% in FY13. 

We have also identified more cost savings 
as we have dug deeper into the business. 
Some of these have been due to the 
identification of new initiatives. Some have 
been due to an internally imposed risk 
weighted process, which discounts potential 
savings for execution risk, proving to be 
overly prudent. In these instances, as the risk 
weighted project moved closer to realisation, 
it became clear that more savings would 
materialise, necessitating an adjustment to 

Thomas Cook Group plc  Annual Report & Accounts 2013 23

the risk weighting which, in turn resulted in 
the release of additional benefits. This has 
resulted in the total cumulative target for 
FY15 moving from £240 million at the 
beginning of this financial year to £440 million 
at the end of it; an increase of £200 million.

Building sustainable value at Thomas Cook is 
crucial. We aim to deliver profitable growth, 
not just to FY15 but also over the long term. 
Sustaining success is about ensuring that 
we have the best people, best products and 
best processes, underpinned by the very best 
practices from all industries, not just our own.

With our customer at the heart of 
everything we do, we aim to bring further 
professionalism to the high tech, high touch 
delivery of trusted, personalised products to 
all our customers. This will be supported by a 
lean and innovative operating system that is 
designed specifically to serve their needs.

This is encapsulated by our disciplined 
operating model called “The Thomas Cook 
Business System”. Consistent with these 
values, we plan to deliver further benefits 
from enhanced margin management, 
more efficient use of shared services and a 
leaner organisational design. These will be 
delivered under a Wave 2 Cost Out and Profit 
Improvement Programme, which will be in 
addition to Wave 1.

Our new Wave 2 Cost Out and Profit 
Improvement initiatives will drive benefits in 
gross margin as well as in cost out through 
reduced overheads. Gross margin benefits 
are expected to arise from further yield 
management from adopting one system, 
one inventory and one web across our 
markets, scale benefits from purchasing 
accommodation on a centralised basis and 
reduced commission expense from growing 
online sales of our own branded products.

Cost out benefits are expected to arise 
from the migration of customers to online 
channels with lower associated distribution 
costs, the creation of shared service centres 
to support the businesses more efficiently 
and the adoption of more lean organisational 
structures within the Group as a whole.

We estimate that the total Wave 2 benefits 
will be of a similar scale to Wave 1 and will be 
achieved by FY18. While it is early stages in 
the implementation of the plan, we do expect 
that Wave 2 will have a higher investment 
cost to achieve the benefits than Wave 1. 

This investment cost is estimated to be 
approximately one third of the annual benefit.

into hotel assessment and our ongoing 
product development.

Over the next six months, we will continue to 
develop the plan, applying the risk-weighting 
methodology we use for Wave 1 and expect 
to include further details with our first half 
results announcement. 

While cost out and profit improvement 
are clearly major value drivers and provide 
Thomas Cook with the advantage of a highly 
competitive, lean and innovative operating 
platform, it will not, taken in isolation, drive 
profitable growth on a sustained basis up to 
and beyond FY15.

This will, however, be delivered by the 
successful implementation of our strategy 
for sustainable profitable growth.

Delivering our strategy 
for profitable growth
The central driver of our corporate strategy 
is our customer. 

Our traveller survey was highly informative. 
It told us that trust, consistency and a strong 
brand are the most important drivers of 
customer choice. It also told us that 50% of 
travellers feel overwhelmed by the amount 
of choice when booking and 66% of travellers 
want help in choosing the right product 
for them.

In addition, as we might have expected, 93% 
of travellers either search for content online 
or express a preference for booking online if 
possible. However, it also told us that 70% of 
travellers want a relationship with their holiday 
provider that goes beyond just booking and 
paying for a trip.

With trust in our brand being highlighted 
as one of our most powerful competitive 
advantages, the value of our extensive and 
thorough quality assurance programme to 
customers became even clearer. This involves 
a continuous audit of key quality measures 
including health and safety, customer service 
and overall quality excellence. The health 
and safety programme measures standards, 
audits hotels and includes a clear escalation 
and decision process. The customer service 
includes structured and regular feedback 
that is continually embedded in our 
hotel contracting process. Finally, quality 
excellence includes extensive surveys that 
allow us to determine what really matters 
to customers which we can then reinvest 

Quality assurance is also a key differentiator 
as we increasingly become a digital business. 
Central to our high tech, high touch approach 
is online delivery combined with protection, 
quality assured products and personalised 
support; all of which we know from our 
extensive traveller survey is what customers 
want. Consciously offering a differentiated 
model from the way the online industry has 
evolved, we believe that our high tech, high 
touch offer is more relevant to travellers’ 
needs today, bringing us closer to them and 
therefore better able to meet their needs 
in future.

With customers increasingly wishing to book 
their holiday online, we plan to increase the 
level of business transacted on the web 
to at least 50% by FY15. As at the end of 
September 2013, the number of customers 
booking their holidays online had risen 
to 36%. All markets saw increased web 
penetration, including Scandinavia which is 
over 70%. We expect this to accelerate more 
towards our FY15 target of over 50% in the 
later periods of the plan, as the significant 
organisational change that is currently 
underway to migrate our six key markets to a 
“OneWeb” common platform takes effect. 

At the same time, we continue to enrich our 
online offer with leading digital innovations 
to improve conversion rates. In particular, 
“DreamCapture” is expected to have a 
particularly high impact. This latest innovation 
enables the valuable customer relationship 
discussion in the store to continue digitally 
after the customer returns home, creating 
a crucial link between e-tail and retail and 
helping ensure safe passage between the 
channels. We expect this to drive increased 
conversion rates as customers have easy 
access to previously viewed content and have 
a clear link straight to purchase. 

Another innovation, “RepAdvisor”, allows our 
representatives to upload information, photos 
and videos on the web so that our customers 
can benefit from first-hand information about 
the resort and local area. We also continue to 
innovate with enhancements to content such 
as increased use of accommodation videos 
and improved room descriptions to inspire 
customers to book a holiday that meets their 
specific needs.

In recognition of our innovations, we recently 
won the Global Business Excellence Awards 

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Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Review of strategy continued

for Outstanding Innovation and, in respect 
of RepAdvisor, Outstanding App, the latter 
being described as an outstanding example 
of harnessing modern technology to deliver 
great customer service.

Our third segment consists of our traditional 
brochure hotels, providing customers with a 
quality range of accommodation and style, 
as well as more choice across a wide range 
of destinations.

In light of travellers feeling overwhelmed by 
the amount of choice, it was also clear that 
we needed to unify and simplify our brands. 
Having inherited as many as 85 brand labels, 
we took action to simplify these to just 
30, unifying our remaining brands under 
one common symbol, the Sunny Heart. 
This allows us to focus our considerable 
brand power, proposition and products in the 
fulfilment of our specific customers’ needs.

Building on Thomas Cook’s existing strong 
brand heritage, the Sunny Heart highlights 
the combined strengths of the Group in 
the minds of our customers, symbolising 
personalised and trusted holidays, high tech, 
high touch delivery, backed by Thomas Cook 
Quality Assurance, international scale and 
market leading purchasing power.

Our strategic management of hotel 
product is key to our delivery of sustainable 
profitable growth. 

Having identified from our traveller survey the 
importance of customer attitudes in terms 
of holiday preferences, our hotel portfolio is 
carefully segmented to ensure that we meet 
individual customer needs. Specifically, we 
have segmented our product portfolio into 
four areas: concept hotels, partnership hotels, 
hotels from our brochure and flexible hotels, 
including hotels4u.com that has recently 
broadened its offer to appeal not just to 
business but also to retail customers.

In FY13 over 500,000 customers enjoyed 
our 93 exclusive concept hotels, which are 
operated under our own brands, Sentido, 
Sunwing, Sunprime and Smartline. 
These hotels provide our customers with a 
consistent experience based on a defined list 
of features that meet their needs wherever 
they go on holiday. These are further 
categorised according to whether their 
customer focus is adult or family orientated.

Our other exclusive hotels are partnership 
hotels. In FY13 over 800,000 customers 
enjoyed these hotels, which currently total 
216. Partnership hotels are owned by world 
leading hoteliers and strong local partners, 
with whom we have close relationships and 
who have strong reputations for providing 
consistently high quality service. 

Finally, we also offer a significant range of 
flexible hotels, that are available online. 
Unlike the other segments which are either 
exclusive or involve a level of commitment to 
the hotelier, these hotels are offered on a real 
time basis via the web to allow the greatest 
level of flexibility. Supported by encouraging 
trials in our German market, we see potential 
to attract significantly more new customers 
who like to book these hotels online and 
typically later than our traditional customers.

Overall, our strategy is to shift from 
approximately 20% of hotel revenues in 
exclusive and flexible hotels in FY12, to 
approximately 40% by FY17. Together, they 
will account for incremental new product 
revenue growth of £700 million by FY15. 
By 2017 we expect to have increased this 
incremental new product growth by a further 
£500 million to more than £1.2 billion. 

We will focus our total investment spend into 
exclusive hotels where we have the highest 
returns. Our proven concept hotels already 
deliver a margin premium relative to the other 
hotels in our portfolio of as much as 500 basis 
points. Our partnership hotels also deliver a 
margin premium, currently in excess of 150 
basis points above the other hotels, and it is 
our aim to double this margin premium over 
the next three years as we continue to invest 
further in this area.

Our product growth ambitions also include a 
relentless pursuit to innovate more product. 
In FY13 we have developed and launched a 
new concept hotel type called “SunConnect” 
which offers value based family holidays with 
a focus on making life simpler through the 
use of technology. This product has been 
designed specifically in response to customer 
feedback from our extensive survey. We will 
trial an initial 10 hotels in the coming 2014 
Summer season.

A key driver of our profitable growth, we 
plan to have 800 exclusive partnership and 
concept hotels open by FY17, enjoyed by over 
3.5 million customers.

Another key product priority that we 
identified in March, when we announced 
our strategy for profitable growth, was the 
conclusion that we should be providing more 

holidays to each customer by offering a 
broader product range. 

For example, the analysis of our survey data 
informed us that 77% of our Sun & Beach 
customers who took city breaks last year 
booked with another provider.

With a dedicated team in place we are 
significantly enhancing our portfolio of city 
hotels across our Group and have already 
doubled our inventory in Central Europe. 
We plan to increase the number of city hotels 
that we can offer our customers from a 
current level of 7,000 to 20,000 by FY15. 

Further professionalising 
our Group
Consistent with our internal operating 
methodology, The Thomas Cook Business 
System, we need to ensure that we have the 
right people, doing the right things in the right 
way to deliver our strategy. As part of this, we 
have completed a new Executive Committee. 
This is an important step on our journey to 
further professionalise the Group, breaking 
down regional silos and realigning leadership 
responsibilities to deliver the best product in 
the best way to our customers.

Led by the Chief Executive Officer, who is 
committed to leading the sustained delivery 
of profitable growth, the Committee also 
includes the Group Chief Financial Officer, 
Chief Operating Officer, Group Head of 
Air Travel, Chief Technology Officer, Chief 
Digital Officer, the Group General Counsel 
and the Chief People Officer; all key roles 
as we realign our operating approach to 
deliver performance excellence as one fully 
integrated Group.

This is just the start
An enormous amount has been achieved 
transforming Thomas Cook and the 
deliverables in the first 365 days of the 
Transformation are clear. 

Yet the implementation of our strategy for 
sustained profitable growth has only just 
begun. With our systemised approach to 
business under The Thomas Cook Business 
System, our products, people and processes 
and our powerful unified brand, we are 
confident of delivering significantly more in 
the years to come.

Thomas Cook Group plc  Annual Report & Accounts 2013 25

Our people

Building an  
Effective Organisation

Background

The announcement of our new Profitable Growth Strategy, at the Capital Markets 
Day in March 2013, was a critical part of the Transformation. Central to this is 
“Building an Effective Organisation”. The Thomas Cook Executive Committee are 
fully engaged in driving this work, recognising the significant role it has to play in 
delivering sustainable, longer-term business success.

We have moved at 
great pace to create 
one unified culture 
across the Group, 
now sharing a 
common brand 
and symbol in the 
Sunny Heart.

From the very beginning it was recognised 
that “Building an Effective Organisation” was 
a critical element of the key decisions to be 
made and critical to the Transformation – 
key streams of activity and work identified 
by the top 100 leaders who gathered at 
the first Thomas Cook Leadership Council 
(“TCLC”) in September 2012. Recognising the 
significance and extent of the cultural shift 
required, the CEO set the tone for the 
leadership team, of rigour and pace to put the 
foundational building blocks, in place in order 
to deliver the structural and cultural change 
for the Transformation. 

We have moved at great pace to create one 
unified culture across the Group, now sharing 
a common brand and symbol in the Sunny 
Heart. Our high-performance culture will 
become one where diverse talent is attracted, 
employees are developed to maximise 
their potential and performance and where 
employees are encouraged to collaborate, to 
share and embed best practice. The Thomas 
Cook Values and Leadership Behaviours are 
central to our People Agenda and successful 
execution of our Strategy and Transformation. 
Our Code of Conduct was rolled out effectively 
during the year, guides behaviour and along 
with our new brand brings our values to life.

Key to an effective organisation is having 
the right people in the right roles focused 
on the right priorities. Therefore, this 
year there has been much emphasis on 
strengthening our leadership capability. 
The optimum balance has been achieved 
in the top 130 leaders through keeping a 
third in current roles, promoting a third from 

within, removing unnecessary management 
layers and attracting a third from outside. 
In the last year we have made significant 
investment and attracted “world-class” 
talent to strengthen our leadership across 
the Group. The recruitment of high-calibre 
diverse talent into the organisation has 
significantly contributed to the raising of 
standards and disciplines required to deliver 
the Transformation and our Strategy. 
These changes sometimes require difficult 
decisions. At Thomas Cook we live by our 
values, ensuring that anyone impacted is 
treated fairly, and supported to take the 
next steps. 

During the year, we have focused on the 
following aspects of “Building an Effective 
Organisation”:

Values, Ways of Working and  
Code of Conduct
In September 2012, Thomas Cook developed 
the Group’s new Values and “Ways of 
Working”. These fully support our new Code 
of Conduct, providing a solid and unified 
framework across the Group to guide our 
behaviours and how we conduct our work 
to the highest of standards. To ensure that 
this important work is fully embedded, over 
90% of our employees across the Group have 
received comprehensive face-to-face training 
in interactive sessions led by line managers, 
with plans in place to ensure the remainder 
are trained in the near term. All new 
employees also undergo the training as part 
of their induction. In the past year we have 
seen an improvement in the overall culture 
of the organisation with more openness, 

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26

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Our people continued

Input was taken from 
the top 130 leaders to 
identify and develop 
our leadership 
behaviours, which are 
a critical component 
of our new high-
performance culture.

collaborate and work across the Group as one 
team. These behaviours drive how managers’ 
performance is measured.

Development and succession
As part of the Transformation there is 
renewed focus on development and 
succession. Developing and maintaining 
strong leadership and succession within the 
organisation will be significantly enhanced 
with the introduction of our Performance 
and Talent System. Succession planning 
principles will be designed and agreed as part 
of our talent strategy work and, along with 
segment and functional talent reviews, will be 
introduced next year following our first online 
performance review process. 

Executive development and Emerging 
Talent Programme
During the year, we launched the executive 
development programme for 53 of our 
leaders. The purpose of the programme is to 
provide key leaders with a personal profile of 
strengths, targeted improvement areas and 
development options that will enhance job 
performance. During 2014, we will continue 
with this programme to ensure that we are 
identifying the correct individuals as we build 
our succession pipelines. 

To further support our succession plans we 
are currently designing our first Thomas 
Cook Group Emerging Talent Programme. 
The programme will launch later this year 
with 20 candidates from our Airline and will 
provide accelerated development and growth 
for participants into key leadership roles.

Thomas Cook High Potential Model: 
An integral part of our Talent Strategy is 
to help leaders identify and develop our 
pipeline of talent. We have designed (with 
input from key business leaders and with 
reference to external research) a bespoke 
model to help identify and develop our “high 
potentials” across the Group. It will be used 
by all managers to support the identification 
of talent. 

sharing of best practice and collaborative 
working across the Group. To ensure our 
improved culture remains embedded across 
the organisation we regularly monitor and 
measure how employees embrace our 
Code of Conduct. This includes follow-up 
interviews conducted amongst sample 
groups of employees and relevant questions 
included in the Group-wide employee 
engagement survey and in performance 
reviews. The feedback received by employees 
on the introduction of the Code of Conduct 
has been extremely positive throughout 
the organisation. 

Establishing rigour and governance
The TCLC, which comprises our top 130 
leaders, meets every quarter to share 
progress and best practices, providing 
a platform to engage and inspire in our 
Transformation. In addition, the CEO holds 
frequent meetings with the senior leadership 
team and the Executive Committee, formed 
in November 2013, along with monthly one-
to-ones to ensure all leaders are fully aligned 
in key decisions and have the support they 
need to deliver. Monthly Strategy Steering 
Group meetings chaired by the CEO are a 
forum for key leaders to share progress, 
review and challenge on key Transformation 
initiatives. These meetings also provide 
the opportunity for visibility of our talent 
across the Group bringing to life our new 
culture of sharing best practice, openness 
and transparency. 

Communicating and engaging with 
our employees
In addition to the regular forums for our 
leadership teams we also have a range of 
communication channels to engage and 
inform our employees. Some examples of 
these are: CEO blogs, Transformation eNews 
and cascade briefings and videos. In addition 
to our digital communications, we have a 
regular programme of face-to-face interactive 
local events in each segment. In order to 
streamline our employee communication, 
we will be launching HeartBeat, a new Group-
wide intranet, from December 2013. 

Leadership behaviours
Input was taken from the top 130 leaders 
to identify and develop our leadership 
behaviours, which are a critical component 
of our new high-performance culture. 
These behaviours will be embedded across 
the Group as we build a world-class talent 
system in order to maximise our talent, 
performance and development. A key 
competency for leaders will be the ability to 

Thomas Cook Group plc  Annual Report & Accounts 2013 27

We do not tolerate any form of discrimination 
and aim to reflect the diversity of the 
communities in which we operate. We are 
committed to treating people fairly and 
ensuring that our employment practices are 
free from any form of unlawful discrimination 
against any employee on the grounds of sex, 
gender reassignment, sexual orientation, 
pregnancy, race, colour, nationality, ethnic 
or national origin, religion or belief and age 
and disability. 

The Group CEO has also been asked to be part 
of the Outstanding in Business Judging Panel.

The table below shows the gender split at 
different levels within the organisation, as at 
30 September 2013. At Thomas Cook 70% of 
our workforce is female which is common in 
many service industries. However, as can be 
seen only 20% of our managers are female. 
We have much more to do in encouraging 
and supporting more gender diversity 
throughout Thomas Cook. Our focus next 
year on identifying and developing talent at 
all levels in the organisation will enable us to 
improve on the current situation. Led by the 
CEO, our leaders all have diversity as a focus 
and we will be supporting them to understand 
the importance of this work and improve with 
a new training programme to be launched 
next year on recruitment and selection. 

PLC Board

Executive 
Committee and 
CEO reports

Senior 
Management 
(TCLC and  
subsidiaries)

  TCLC

  Subsidiaries

Male  Female

Total

%  
Male

%  
Female

5

8

3

5

8

62% 38%

13

62% 38%

205

99

106

51

28

23

256

127

129

80% 20%

78% 22%

82% 18%

Whole company 7,827 17,938 25,765

30% 70%

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Engagement survey
In September 2013, for the very first time, 
every employee in the Group, across 41 
countries and in 15 languages, was given 
the opportunity to participate in “Every 
Voice” – the same uniform employee survey. 
There was a positive response rate of 73% 
across the Group. We are engaging with 
all of our employees to share the results 
and these will be used to identify actions 
at a Group, segment and functional level 
to drive engagement for our continued 
Transformation. A further Group-wide survey 
will take place in 2014, enabling us to track 
our progress, compared to the baseline of the 
2013 survey. 

Pay for performance
At our Capital Markets Day in March 2013, 
we announced our strategic targets and 
KPIs for our Transformation. Since this 
announcement, we have reviewed our 
Reward Policy across our entire senior 
leadership team. The aim was to ensure that 
our pay rewards the delivery of our strategy, 
and enables our key leaders and talented 
individuals to share in the success that they 
are creating with our Transformation. 

Details of our Remuneration Policy can be found 
in our Remuneration Report on pages 70 to 87. 

Organisational effectiveness
As part of the Transformation we are 
reviewing our organisational efficiency 
and effectiveness to identify relevant, clear 
principles and metrics. We will focus initially 
on reviewing the structure in our organisation 
and drive organisational change in line with 
best practice metrics. This will ensure the 
Thomas Cook organisation is fit for purpose 
and sustainable into the future, working 
more effectively as a team, driving out cost 
and ensuring that our leaders are closer to 
our customers.

Diversity and inclusion 
We believe that diversity is an essential 
part of how we do business and meet the 
needs of our equally diverse customer base. 
We operate in 41 countries, employing 
people and working with customers and 
suppliers from a broad range of backgrounds 
and cultures. 

Recent senior appointments have 
strengthened diversity across a range of 
measures including skills, experience, gender 
and nationality. We are already making 
progress and have had very positive feedback 
from employees. 

We believe that 
diversity is an 
essential part of 
how we do business 
and meet the 
needs of our 
equally diverse 
customer base.

 
 
 
 
28

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Our people continued

Over the last year, we 
have established and 
continue to secure 
the foundations of a 
culture and structure 
that will be able to 
execute and deliver 
the Transformation 
effectively.

Conclusion 
Over the last year, we have established 
and continue to secure the foundations 
of a culture and structure that will be able 
to execute and deliver the Transformation 
effectively. This means having “the right 
people in the right roles focused on the right 
priorities”. Getting the best people, doing 
their best work, with the best tools requires 
a disciplined and structured approach. 
The cultural change we are bringing about 
allows us to strengthen our succession plans 
for critical roles and pipelines as we accelerate 
our succession and talent work into 2014. 

Creating and embedding our new 
culture is critical to the success of our 
Transformation. We have identified and 
communicated new Values, Ways of 
Working, Code of Conduct and leadership 
behaviours driving clear objectives and 
rigorous performance measurement, 
whilst also taking steps to harmonise our 
performance and development approach 
across the Group. We have begun the 
work to build succession pipelines, create 
a pay for performance culture and identify 
Group engagement actions which will 
drive engagement across Thomas Cook. 
This work will build a culture which will not 
only execute the Transformation but deliver 
a sustainable organisation. 

Creating and sustaining our 
culture – looking ahead 
With the appointment of Sandra 
Campopiano as Chief People Officer in 
September 2013, we will further develop 
the People Agenda and Strategy necessary 
to deliver our Transformation and Profitable 
Growth Strategy.

Recognition
Academic research proves a clear and positive 
correlation between recognition, engagement 
and performance of employees. Therefore, 
in order to further embed our new values 
and culture, we have launched a Group-wide 
online recognition scheme called “From the 
Heart”, which enables peer-to-peer instant 
recognition allowing people to recognise 
colleagues who are living the values. There are 
different levels of awards which employees 
receive as points, redeemable against a wide 
range of local merchandisers in each country 
and online. The system is easy to access 
through computers, mobiles and tablets – 
reinforcing our transition to high tech, high 
touch. Initial feedback shows that employees 
feel empowered and appreciate being able 
to recognise their colleagues in a simple and 
immediate way. 

Performance management
Alignment of objectives and goals to our 
Strategy and Transformation will be key to 
our successful execution. To deliver this it 
is crucial that all employees are clear about 
what is expected of them and how success 
will be measured both in terms of what they 
need to deliver and the behaviours they need 
to demonstrate. All employees have clear 
objectives, which are formally reviewed twice 
yearly. They also need the opportunity to 
discuss and agree their development needs. 
We have introduced new principles to align 
our approach to performance across the 
Group for 2013/14. This will support our 
succession work as we identify and develop 
pipelines of talent, to continue to support 
the Transformation. During 2014, we will 
be introducing an online Performance and 
Talent System to track the performance and 
potential of all our employees. 

Thomas Cook Group plc  Annual Report & Accounts 2013 29

Innovative

Ask & Thomas Cook 
will answer

“Ask & Answer” is an interactive online tool, offering 
potential and existing customers holiday tips and 
advice from the Company’s top travel experts.

Representatives of Thomas Cook’s Product, Overseas and Customer Services teams are sharing their 
accumulated knowledge with customers through the “Ask & Answer” service available exclusively on 
www.thomascook.com. Designed to complement the detailed information pages, comprehensive 
FAQs and direct links to the customer services team available on the website, “Ask & Answer” features 
on each individual package accommodation page. Customers choosing to research their holiday online 
can now tap into the travel expertise of Thomas Cook employees as if they were in a store without the 
need to venture away from their sofas. Since launching in April 2013, we have received approximately 
6,000 questions and posted in excess of 5,500 answers. We have seen an improvement in conversion, 
average booking value and time on the site as a result of implementing “Ask & Answer”.

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30

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Risk management

Aligning risk to our 
strategic objectives

Principal risks and uncertainties
The table below lists the principal risks and 
uncertainties that may affect the Group 
and highlights the mitigating actions that 
are being taken and the opportunities we aim 
to capture. The content of the table, however, 
is not intended to be an exhaustive list of all 
the risks and uncertainties that may arise.

Enhanced risk 
management capability
The Board is responsible for maintaining 
the Group’s risk management and internal 
control systems, with a mandate that includes 
defining risk appetite and monitoring risk 
exposures to ensure that the nature and 
extent of risks taken by the Group are aligned 
with its strategic objectives. During the year, 
the Group has made a significant investment 
in people and technology as it continues to 
enhance and develop its risk management 
capability. We continue to focus on further 
embedding a culture of risk management 
that will contribute towards effective 
strategy execution, ensuring both risk and 
opportunities are identified and managed 
to deliver long-term value creation. 

Our approach to 
risk management
Operating in a dynamic and rapidly evolving 
environment requires a flexible and 
responsive risk management process that 
can match the pace of change and provide 
management with a concise view of the 
Group’s risk profile at any point in time. 

Risk registers are continually updated through 
an ongoing programme of risk workshops, 
with operational and financial management. 
Risk is formally assessed as a standing agenda 
item at all monthly segment level board 
meetings, with key risks being escalated 
and discussed within the Risk Matters Group 
(“RMG”). The RMG and the broader risk 
management framework has been designed 
to ensure the scope of coverage includes 
operational, financial and legal risks within a 
single framework. The purpose of the RMG is 
to provide leadership, direction and oversight 
with regard to the Group’s overall risk 
framework, appetite, tolerance and relevant 
risk policies, processes and controls. 

The RMG meets on a bi-monthly basis, 
attended by senior executives from across 
the Group and our external advisers, in 
order to provide a further dimension of 
insight and validation. The RMG reports 
to the Audit Committee and Risks and 
Disclosures Committee. 

The Audit Committee considers risk exposure 
against risk appetite by profiling key risks in 
respect of their potential impact and likelihood 
of occurrence, after consideration of mitigating 
and controlling actions that are in place. 
During the year, the Audit Committee has 
reviewed both top down and bottom up risk 
analyses and the Board has undertaken a 
detailed exercise to consider its risk appetite, 
both in relation to the Transformation activity 
and the business-as-usual environment. 
The aim of these activities has resulted in a 
Combined Assurance Plan, which will enable 
a risk-based approach to the ongoing internal 
audit and assurance programme. On an 
annual basis, the Board reviews risk appetite 
to ensure it is calibrated to the Group’s 
strategic objectives. 

The communication of the Thomas Cook 
Business System outlines our commitment 
to defining excellence in governance and 
adopting principles of risk management 
across the organisation and our processes. 
Our vision for the Thomas Cook Business 
System extends beyond the parameters of 
conventional risk management and we are 
now finalising our plans to ensure principles of 
risk management influence our approach to 
leadership, organisational structure, business 
policies and performance and operational 
monitoring, decision making and day-to-day 
processes are “risk proofed” and aligned to 
our Profitable Growth Strategy. We do not see 
this is as a one-time transformational activity, 
but an opportunity for governance and risk 
management to influence the culture and 
ethos of our operations and people.

Principal risks

Threat of a continued downturn 
in demand due to adverse global 
economic factors 

Recruitment, development and 
retention of talented people 

A major health and safety incident 
impacting our customers or colleagues 

Geo-political and regulatory 

Commodity, currency and interest rate 

The business Transformation fails 
to deliver against strategic and 
operational targets

Failure to expand products and services 
that meet customer demand

Impact of competition upon price 
and market share

Failure of IT infrastructure 

Internal control failure

Shortfall in pension funding

Thomas Cook Group plc  Annual Report & Accounts 2013 31

Mitigating actions

Opportunity

Our flexible business model allows us to align our committed capacity to fluctuating demand. We 
continue to develop multi-channel distribution and develop strategies to improve product mix, increase 
margins and reduce costs. Active co-ordination of Group-wide risk activity ensures teams have early 
indication of emerging risk and by working with risk specialists deliver robust and effective mitigations.

Our focus on delivery of our Profitable Growth 
Strategy means we are able to respond rapidly to 
economic improvement. 

A CEO led review of leadership structure and personnel has resulted in 68 new leaders being appointed 
across the Group – reflecting a third being recruited externally, a third being retained and a third being 
promoted internally. These changes have enabled new strengths and skills to complement existing 
capabilities. We have made significant investment in our people attracting “world-class” talent to 
strengthen our leadership across the Group. Our high potential talent is identified and nurtured through 
an Executive Development Programme. Our reward schemes are constantly evaluated to drive and 
reward performance and ensure retention of key talent. As we drive change throughout the organisation, 
our competency development and evaluation processes are focused on encouraging change agility. 
Sandra Campopiano, who was appointed as Chief People Officer in September 2013, will drive our 
People Agenda going forward.

The creation of a high-performing actively 
engaged team which will consequently lead to 
delivery of the key objectives of the Group’s 
Transformation, embed the Thomas Cook 
Business System that will ultimately improve 
overall business performance on a 
sustainable basis.

There is a Group-wide structure in place to support management through the provision of staff training, 
auditing and specialist advice. The assessment of health and safety risks is inbuilt into daily management 
routines and is monitored by a comprehensive structure of health and safety committees that are in turn 
overseen by a corporate Health, Safety & Environmental Committee with Board level oversight. 

We are committed to identifying initiatives that 
will enhance the safety culture and contribute 
to the continuous improvement of the safety and 
well-being of all our customers and colleagues. 

Dedicated management teams ensure full compliance with formal regulatory requirements. We monitor 
stakeholder and political reactions to ensure we react to emerging political and regulatory developments. 

Comprehensive strategy and supporting policies to undertake hedging activity in line with the needs of 
the business and prevailing market conditions. 

We have a fully integrated Transformation plan to align the business to our Profitable Growth Strategy. 
Delivery of strategic Transformation is led by a high calibre team with a rigorous framework of review, 
including Executive Committee meetings, one-to-ones between the Group CEO and her Direct Reports 
team, Direct Report meetings and Thomas Cook Leadership Council meetings. 

The business has an extensive programme of market and client feedback, including what we believe to 
be one of the largest consumer surveys ever undertaken within the sector. The business has dedicated 
management teams focused on enhancing its portfolio of product and services, whilst continuously 
monitoring performance.

The Group will continue to contribute to the 
constructive engagement with government 
agencies and other stakeholders to help create 
a sustainable framework for travel and tourism. 

The Group derives certainty over its exposure to 
trends in the commodity or currency markets 
and interest rates. This enables the Group to plan 
and make informed decisions particularly during 
periods of high volatility. 

To deliver sustainable growth in shareholder 
value, balancing the needs of our customers, 
employees and communities in which we 
work with our strategic objectives and corporate 
and social responsibilities. 

Focus on new products and services will be the 
primary driver in delivering our Profitable 
Growth Strategy.

Management focus upon omni-channel distribution, Group-wide cost reduction programme, 
collaborative working with key hoteliers and partners, and targeted effort to expand products and services 
aligned to market demand.

Grow market share in historic markets and further 
penetration of digital and distribution channels.

The Group’s IT strategy, priorities and delivery plans are being reviewed as part of the IT Transformation 
project being led by the Group Chief Technology Officer. This review will ensure delivery of IT services and 
technology will be fit to meet the needs of rapidly changing technologies, whilst maintaining integrity 
and performance of existing systems and operations which are key to the delivery of the Transformation.

To set the tone and drive for change as business 
pursues strategy of high tech, high touch 
Transformation; ultimately providing our 
customers enhanced products, service and 
functionality. Delivering the IT strategy will result 
in a strengthening of the Group’s capabilities 
which is also focused on making internal 
functions more efficient. 

Detailed policy and procedures spanning across key business functions. Established business processes 
with clearly defined transactional controls and independent monitoring activity.

Enhanced control environment, minimising 
operational loss or fraud. 

Ongoing monitoring of pension scheme assets and liabilities, independent assessment and corrective 
action taken by management.

Early alert of pension liability ensures timely action 
whilst promoting robust financial planning.

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32

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Performance: Financial review

Financially stronger: 
positioned for 
profitable growth

The achievements of the 
past year have significantly 
strengthened the financial 
position of the Group 
and positioned it for 
profitable growth.

The past financial year has seen a significant improvement in the financial 
health of Thomas Cook.

In March 2013, we held a Capital Markets Day where we set out the 
medium-term strategy for the Group for the three years ending 
30 September 2015 and published detailed targets against which to 
track our progress. The status of our performance against those targets 
is summarised on page 20. Subsequently, in June, the Group concluded a 
complex, inter-connected £1.6 billion recapitalisation exercise to reduce 
debt, extend maturities and strengthen the capital base. 

At the same time Group underlying EBIT has increased by £86 million to 
£263 million, primarily through the first wave of our Cost Out and Profit 
Improvement programme and the continuing recovery of the UK business. 
In line with the Group’s Profitable Growth strategy, new product lines have 
been expanded, which has enabled revenue to be maintained at above 
£9 billion during a period where capacity commitments have been better 
aligned to customer demand.

Thomas Cook Group plc  Annual Report & Accounts 2013 33

In May 2013, the Group announced the disposal of its loss-making 
North American business. Although the disposal only generated 
£3.4 million of cash proceeds, this transaction significantly de-risked 
our business by exiting an extremely competitive market, which had 
cost over £40 million in cash terms during FY12. After the year end, the 
Group also announced the sale of its outbound business in Egypt and 
Lebanon, the Neilson specialist holiday business in the UK, a corporate 
foreign exchange business and its interest in the Airline Group, which 
holds a stake in NATS, together generating further disposal proceeds 
of over £60 million.

Free cash flow has improved significantly, to £53 million, an 
improvement of £156 million over last year, due to better trading and 
enhanced disciplines in the management of working capital. 

As a consequence of the progress over the past year, Group net debt 
has been reduced from £788 million to £421 million. Whilst further 
deleveraging of the business will continue to be pursued, the 
achievements of the past year have significantly strengthened the 
financial position of the Group and positioned it for profitable growth.

Income statement

£m (unless otherwise stated) 

Revenue

Gross profit

Underlying profit from operations (EBIT)

EBIT separately disclosed items

EBIT

Other income/expenditure

Net finance charges (underlying)

Separately disclosed finance charges

Loss before tax

Tax

Discontinued operations

Loss for the year

Year ended  
30 Sept 
2013

Year ended  
30 Sept 
2012

Change  
£m

Change  
%

9,315

2,059

263

(250)

13

1

(146)

(26)

(158)

(49)

–

(207)

9,195

2,026

177

(347)

(170)

120

33

86

97

183

1.3

1.6

48.6

28.0

–

2

(1)

(50.0)

(123)

(46)

(337)

(104)

(149)

(590)

(23)

(18.7)

20

179

55

149

383

42.2

53.1

52.9

100.0

64.9

Throughout the Finance Review the term “underlying” refers to trading results after adjusting 
statutory results for separately disclosed items that are significant in understanding the ongoing 
results of the Group. Separately disclosed items are detailed on pages 35 and 36. Within the Financial 
Review results are considered on an underlying basis unless otherwise stated. 

Balance sheet recapitalisation
On 27 June 2013, the Group completed a major £1.6 billion 
recapitalisation of the business, which included:
 > Rights Issue and Placement of 496.6 million Ordinary Shares raising 

gross proceeds of £431 million; 

 > Issue of a new €525 million Eurobond with a coupon of 7.75% which 

matures in June 2020; and

 > A new £470 million four-year banking facility maturing in May 2017 
to replace prior facilities, together with an additional £191 million 
facility available from 2015 and a separate £30 million bonding 
facility, which matures in May 2015.

Total costs of £73 million were incurred as part of the recapitalisation, 
of which £19 million has been recognised as a reduction in net 
proceeds from the equity issue, £37 million has been capitalised 
against the carrying value of the new bond and bank facilities and 
£18 million has been included in separately disclosed items within 
operating profit.

In addition, the recapitalisation has resulted in a significantly improved 
financial position of the Group by providing:
 > A strengthened capital base to deliver greater financial headroom 

and flexibility;

 > A stronger financial position to enable the Group to negotiate 

improved terms from its suppliers, credit insurers and other trading 
counterparties; and

 > The financial resources and flexibility to invest in its Profitable 

Growth strategy.

Following the recapitalisation, the Group’s debt levels have been 
reduced and the debt maturity profile has been lengthened to better 
match the expected operational cash flow profile. The impact on 
the Group’s net debt and maturity profile is set out in the Treasury 
Management section below.

In implementing Transformation, the Group has undertaken certain 
activities that, combined with the normal translation effect of foreign 
exchange movements, impact upon the comparability of underlying 
performance for FY12 and FY13. 

To assist in understanding the impact of these factors and their 
influence on year-on-year progression of the Group’s performance, 
a “like-for-like” analysis has been presented in this report. A summary 
of the adjustments made to the reported results to arrive at a “like-for-
like” comparison is set out below:

FY12 reported (continuing)

India disposal1

UK disposals/closures2

CE disposals3

Impact of FY12 provision movements4

Impact of currency movements5

FY12 “like-for-like”

FY13 Reported

FY13 “like-for-like” growth (£m)

Revenue
£m

Gross 
margin
%

Overheads
£m

9,195

22.0

1,849

 ( 43)

 (13)

 (30)

–

 235

9,344

9,315

 (29)

(0.3)

 (0.1)

 (0.1)

 (0.1)

(0.1)

21.3

22.1

 64

 (32)

 (10)

 (15)

 16

 23

1,835

1,796

39

EBIT
£m

177

 (11)

 1

 (2)

 (24)

 19

160

263

103

FY13 “like-for-like” growth (%)

 (0.3)%  0.8%

 2.1% 64.4%

1  Reflects the results of Thomas Cook India prior to its disposal in August 2012.
2 

 Net impact of the disposal/closure of individual businesses comprising Explorers 
Hotel, FX Bureaux and FY12 store closures.
 Net impact of the disposal of individual businesses comprising HCV, Austral Lagoons 
and Secrets.
 Net impact of provision releases in Northern Europe and Airlines Germany in FY12 
where the underlying liability for aircraft related and other costs no longer existed.
 Net impact of movement in exchange rates on the translation of the results of 
non-GBP entities.

3 

4 

5 

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34

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Performance: Financial review continued

Revenue
Revenue for FY13 of £9,315 million represents an increase of 
£120 million (1.3%) on the comparable figure for FY12. Like-for-like 
revenue decreased by £29 million (0.3%) primarily as a result of 
planned capacity management. 

Pricing and yield benefits have been delivered through improved 
capacity management as well as improved capability in dynamic 
pricing across our businesses. These benefits have offset the margin 
impact of Summer 13 weather in UK and Continental Europe being 
unusually warm. We estimate that this impacted our gross margin by 
approximately £20 million (0.2%).

Revenue  £m

,

9
1
9
5

2
3
5

,

9
3
4
4

Like-for-like change (£29m)

2
6
1

,

9
3
1
5

(
4
3
)

(
1
3
)

(
3
0
)

(
2
9
0
)

FY12

India
disposal

Disposals
in UK

Disposals
in CE

FX
impact

FY12
LFL

Volume

Price

FY13

Throughout FY13, the Group has pursued a strategy of closely 
managing committed capacity to market requirements in order to 
allow effective management of pricing and yield to achieve improved 
and sustainable quality of earnings. In FY13 the Group reduced overall 
committed capacity by approximately 5%. 

Summer season revenue was also impacted by social unrest in Egypt 
which reduced revenue by approximately £40 million.

Although year-on-year volume driven revenue reduced by 
£290 million this was offset by the benefits on pricing and yield, 
increasing revenue by £261 million. 

Gross margin
Underlying gross margin of 22.1% represents a 0.1% increase on FY12. 
On a like-for-like basis, FY13 gross margin of 22.1% represents a 0.8% 
increase on FY12.

Gross margin  (cid:5)

(cid:6)%

Like-for-like change +0.8%

.

2
2
%

.

0
6
%

.

0
1
%

.

2
2
0
%

.

(
0
3
%

)

.

(
0
2
%

)

.

(
0
1
%

)

.

(
0
1
%

)

.

2
1
3
%

.

(
2
1
%

)

.

2
2
1
%

FY12

India

Disposals

PY
provisions

FX
impact

FY12
LFL

Price

Cost
inflation

Cost
out

Mix

FY13

The incremental benefits realised in FY13 from the Group’s Cost Out 
and Profit Improvement programme totalled £134 million. Of this, 
£57 million contributes to gross margin improvement with £77 million 
being reflected in operating cost reduction (see below). 

Cost inflation of £196 million represents a net increase across our 
relevant cost of sales of approximately 2.7%. The harmonisation of 
hotel purchasing across the Group has significantly improved our 
ability to optimise purchasing negotiations and provide benefits to 
our strategic hotelier partners through strengthened relationships. 
The benefit of this improved purchasing activity is not yet fully 
reflected in our financial results.

Operating expenses
In the year like-for-like operating expenses were reduced by 
£39 million (2.1%). This reduction represents the net effect of the 
impact of the Group’s Cost Out and Profit Improvement initiatives 
with increases from certain volume-related airline costs and strategic 
operating expenditure investments as well as inflationary and 
performance related cost increases. 

Operating expenses  (cid:5)

(cid:6)£m

,

1
8
4
9

(
1
4
)

,

1
8
3
5

(
7
7
)

Like-for-like change (2.1%)

2
5

2

1
1

,

1
7
9
6

FY12

LFL
adjustments

FY12
LFL

COPI

Volume related
flight costs

Strategic
opex
investment

Other

FY13

The Group’s strategic operating cost investments were made to 
support the Transformation and our Cost Out and Profit Improvement 
initiatives, including:
 > Operating investments to support Transformation: (£17 million).  
In order to facilitate the Group’s structural Transformation it is 
necessary to establish skill bases and infrastructure that facilitate 
future organisational efficiency and cost reduction through our 
Wave 2 initiatives. This results in operating investment in the areas 
of e-commerce development and IT that will be offset by future 
efficiencies across the Group as relevant transformational activity 
progresses. These investments cover improvements to our IT 
infrastructure and functional development in areas such as our 
reservation systems and dynamic packaging capability.
 > Strategic marketing expenditure focused on web transition 

(£4 million). This represents cost required to support the Group’s 
development of its web supported omni-channel strategy. As web 
penetration develops this will facilitate a compensating reduction in 
non-web marketing. 

Thomas Cook Group plc  Annual Report & Accounts 2013 35

 > Operation of leased concept hotels (£2 million). A key element of the 
Group’s strategy for profitable growth is the further development 
of our concept hotel offering. These exclusive hotels are operated 
under a mix of franchise arrangements and lease arrangements. 
Approximately 75% of concept hotels are expected to be franchised 
with the balance leased.

 > Introduction of business activities optimising returns such as in-

house duty free warehouse in Sweden (£2 million).

The Group has introduced strict assessment criteria to identify 
opportunities for integration of incremental activities that add value 
and meet our capital allocation requirements. 

Underlying EBIT
In the full year FY13, the Group earned underlying EBIT of 
£263 million, up £86 million (48.6%) on FY12 EBIT of £177 million. 
On a like-for-like basis Group EBIT increased by £103 million (64.4%). 

In FY13, the Group implemented a number of projects that will 
support the delivery of our strategy for profitable growth. Given the 
nature of our business, there is a lead-time before the financial benefit 
of these initiatives will be reflected in financial results. As such the 
like-for-like FY13 EBIT improvement of £103 million is driven primarily 
by improved capacity management, generating gross margin 
improvement and a net reduction in overheads.

Underlying EBIT  (cid:5)

(cid:6)£m

Like-for-like change £103m

3
9

2
6
3

6
4

1
7
7

(
1
1
)

1

(
2
)

1
9

1
6
0

(
2
4
)

FY12

India
disposal

Disposal
in UK

Disposal
in CE

FY12
provisions

FX
impact

FY12
LFL

Gross
margin
increase

Overhead
reduction

FY13

A review of segmental performance by business is set out on 
pages 42 to 44.

Separately disclosed items
Separately disclosed items represent costs or profits that have 
been recognised in the period which management believes are not 
the result of normal operating activity and performance. They are 
therefore disclosed separately to give a more comparable view of the 
year-on-year underlying trading performance.

The table below summarises separately disclosed items within 
these categories:

Restructuring costs

Refinancing costs

Goodwill impairment and asset valuation reviews

Onerous contracts and legal disputes

Amortisation of business combination intangibles

Provision for tax dispute resolution 

Pension/other

Impacting EBIT

Finance-related charges

Total

Cash1
£m

Non-cash
£m

FY13
£m

(107)

( 20)

(127)

(18)

21

(16)

–

–

–

–

(39)

(43)

(14)

(14)

 –

(18)

(18)

(59)

(14)

(14)

–

FY12
£m

( 55)

( 30)

(206)

(10)

 (28)

 (12)

 (6)

(120)

(130)

(250)

(347)

–

(120)

(26)

(156)

(26)

(276)

 (46)

(393)

1 

 The cash column above represents items that will impact cash in the current period 
or in the future (FY12: £115 million)

Restructuring costs
Restructuring costs include £44 million in relation to the UK, 
£43 million in relation to Group wide Transformation projects, 
£13 million in respect of the France turnaround plan, £8 million in 
respect of the Russia turnaround plan, £8 million in respect of specific 
Transformation activities within Continental Europe, £5 million in 
respect of UK aircraft fleet reductions and £3 million in respect of each 
of Airlines Germany and Head Office. Of these costs, £47 million are 
directly attributable to the Cost Out and Profit Improvement initiatives. 

Refinancing costs
Financial structuring costs from the June 2013 recapitalisation of 
£18 million that cannot be attributed to specific debt or equity 
elements have been charged to the profit and loss account. 
Refinancing costs that are specifically attributable to financing 
elements have either been capitalised and will be amortised over the 
period of the funding (bank facility and bond issuance), or netted off 
against the share premium account (equity issuance).

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36

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Performance: Financial review continued

Net finance charges
Net interest and finance charges for FY13 (excluding separately 
disclosed items of £26 million) were £146 million (2012: £123 million) 
up £23 million mainly as a result of costs arising from the sale and 
leaseback of aircraft in 2012. 

Net interest and finance costs

Bank and bond interest and related charges

Commitment fees

Letters of credit and bonding

Other interest costs

Interest and finance costs before aircraft financing

Interest income

Net interest and finance costs after aircraft financing

Aircraft financing

Fee amortisation

Net interest expense

FY13
£m

 (83)

 (7)

 ( 16)

(14)

FY12
£m

 (81)

 (4)

 (15)

(12)

 (120)

 (112) 

6

7

 (114)

 (105)

 (25)

(7)

 (10)

(8)

(146)

(123)

Following the financing activity undertaken in June 2013, it is 
anticipated that net interest before aircraft financing will remain 
broadly flat until repayment of the Group’s 2015 Bonds.

In September 2013 two aircraft operating leases were extended 
such that under the IAS assessment criteria they are now adjudged 
to be finance leases. As such aircraft financing interest is likely to be 
around 10% higher in FY14 than FY13 without any further changes to 
aircraft financing.

Operating lease charges

Included within net operating expenses:

Aircraft operating lease charges

Retail operating lease charges

Hotel operating lease charges

Total

FY13
£m

101

59

34

194

FY12
£m

103

67

28

198

Retail operating lease charges have reduced by 12% primarily due 
to the reduction in the UK retail footprint following the closure of 
185 stores.

Goodwill impairment and asset valuation reviews
The net charge of £18 million includes a pre-disposal review of 
goodwill in respect of Thomas Cook Egypt and Lebanon (£18 million 
impairment), the review of the value of the Group’s non-current asset 
investment in NATS (£29 million increase), a pre-disposal review of the 
goodwill and other assets of Neilson and its subsidiaries (£13 million 
impairment), a revaluation of specific investments held by the UK 
pension fund with a value guaranteed by the Group (impairment of 
£8 million) and other intangible asset impairments (£8 million). 

In the prior year goodwill in respect of the then West Europe segment 
totalling £94 million was impaired. Also in the prior year an impairment 
of £96 million was made in respect of India prior to its disposal. Due to 
improved business performance, no further goodwill impairments 
have been made in the current year in respect of ongoing 
business activity. 

Onerous contracts and legal disputes
In the year the Group has assessed its position in respect of certain 
onerous contracts and made appropriate adjustments to assets on 
the balance sheet and made provision for future losses under these 
contracts. These contracts included certain UK service outsourcing 
contracts (£10 million), hotel leases (£14 million), sports marketing 
and related travel contracts (£9 million) and foreign exchange and 
other commercial contracts (£26 million).

Amortisation of business combination intangibles
The amortisation of business combination intangibles has reduced 
as a result of impairments made in 2012 as well as the disposal of the 
Group’s North American business.

Provision for tax dispute resolution
A provision of £14 million has been made following an adverse third-
party sales tax judgement in respect of the Tour Operator Margin 
Scheme “TOMS” (under appeal). The Group will continue to monitor 
the progress of the case but takes a prudent view of the outcome and 
has no cash exposure.

Finance related charges
The Group has provisions for future liabilities arising from separately 
disclosed circumstances primarily deferred acquisition consideration. 
A notional interest charge of £9 million on the discounted value of 
such provisions is recognised within separately disclosed finance 
related charges. Accelerated amortisation of £7 million of capitalised 
financing fees from cancelled facilities is also recognised. In FY13 
the Group has adopted industry practice of separately disclosing the 
notional net interest charge arising from its pension scheme assets/
liabilities (£9 million). Prior year comparatives are restated. £1 million 
has also been charged in respect of IAS39 allocations of the time value 
of derivative products.

Thomas Cook Group plc  Annual Report & Accounts 2013 37

FY13
£m

425

77

(31)

(18)

453

(120)

(150)

(130)

53

–

(34)

431

(31)

419

FY12
£m

316

(14)

(29)

(22)

251

(105)

(138)

(111)

(103)

(33)

192

–

–

56

Change
£m

109

91

(2)

4

202

(15)

(12)

(19)

156

33

(226)

431

(31)

363

Taxation
The Group tax charge and tax paid for the year can be analysed 
as follows:

Cash and liquidity

Cash flow statement

FY13
£m

FY12
£m

EBITDA

Working capital

(4)

Tax

5

39

44

5

49

31

30

26

78

104

28

Pensions and other 

Operating cash flow

Exceptional Items

Capital expenditure

Net interest paid

Free cash flow

Dividends

Disposals

New equity 

Other 

Net cash flow

Current tax:

UK

Overseas

Total current tax

Deferred tax

Total tax charge

Cash tax

The overall tax charge in the year reduced from £104 million 
to £49 million. In FY12, due to its trading position the Group 
derecognised significant deferred tax assets. In FY13 the tax position 
has become more normalised with profit and loss account tax charge 
and cash tax being more closely aligned. The Group continues to pay 
corporation tax in its profitable markets, in particular in Northern 
Europe and Germany, where the annual offset of profits against prior 
losses is restricted.

Earnings / Loss per share
Underlying basic earnings per share for the year were 5.0 pence 
(FY12: 0.6 pence). The basic loss per share, after taking into account 
separately disclosed items, was 16.7 pence (FY12: loss 67.2 pence).

Treasury management
The Group’s funding, liquidity and exposure to foreign currency, 
interest rates, commodity prices and financial credit risk are managed 
by the centralised Treasury function and are conducted within a 
framework of Board-approved policies and guidelines. 

The principal aim of treasury activities is to reduce volatility by 
hedging, providing a degree of certainty to operating segments and 
ensure a sufficient level of liquidity headroom at all times. 

The successful execution of policy will support a sustainable low risk 
growth strategy, enable the Group to meet its financial commitments 
as they fall due and will enhance the Group’s credit rating over the 
medium term.

Note: FY12 EBITDA represents £333 million from continuing operations offset by £17 million from 
discontinued operations (TCNA).

Free cash flow totalled £53 million, an improvement of £156 million, 
compared to 2012, due to better trading and working capital 
management which together improved by £200 million. The improved 
operating cash flow has facilitated the delivery of our Transformation 
programme by funding the costs of restructuring and increased 
capital expenditure. Cash interest costs are slightly higher than last 
year due to the sale and leaseback of aircraft in FY12.

Net cash flow was further improved through the equity issue in June 
2013 as part of the recapitalisation process which, together with cash 
divested with our North American business, resulted in net cash flow 
of £419 million, all of which has been applied to debt reduction.

Cash Conversion
The Group uses a measure of cash conversion reflecting the 
amount of cash flow retained by the business which can be used 
for investment in capital expenditure, debt repayment or payment 
of dividends.

£m

Free cash flow

Capital expenditure

FCF before Capex

Underlying EBITDA

Cash Conversion

FY13

53

150

203

425

48%

FY12

(103)

138

35

316

11%

Note: FY12 EBITDA represents £333 million from continuing operations offset by £17 million from 
discontinued operations (TCNA).

Cash conversion has improved from 11% to 48% in the year 
reflecting improved trading and significant improvements in working 
capital management.

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38

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Performance: Financial review continued

Debt and financing
The Group sources debt and finance facilities from a combination of 
the international capital markets and its relationship banking group. 
During the year, the Group completed a £1.6 billion recapitalisation as 
summarised on page 33 which, together with operating cash flows, 
reduced net debt from £788 million to £421 million.

Net debt  £m

(
7
8
8
)

4
3
1

3
7

(
7
3
)

(
1
6
)

(
3
4
)

(
1
3
)

(
2
3
)

(
1
5
)

(
4
9
4
)

7
3

(
4
2
1
)

FY12

Gross
equity
proceeds

Recap
costs

Costs
capitalised

Financing
fees
amortisation

Disposals

FX
impact

Lease
reclass1

Other

LFL
FY12
net debt

Underlying
improvement

FY13

£m

2015 Euro Bond

2017 GBP Bond

2020 Euro Bond

Commercial Paper

Revolving Credit Facility

Term Loan

Finance Leases

Other external debt

Arrangement fees

Total debt

Cash and cash equivalents

Net debt

(335)

(300)

(440)

(134)

–

–

(224)

(122)

40

(1,515)

1,094

(421)

(319)

(300)

–

–

(142)

(150)

(233)

(123)

18

(16)

–

(440)

(134)

142

150

9

1

22

June 2015

June 2017

June 2020

Oct/Nov2013

n/a

n/a

Various

Various

n/a

(1,248)

(267)

460

(788)

634

367

The Group’s £500 million Committed Facility comprises a Revolving Credit Facility of 
£300 million which was undrawn at 30 September 2013 and a £200 million bonding 
and guarantee facility of which £175 million was drawn at 30 September 2013. This 
Facility matures partly in May 2015 (£30 million) and partly in May 2017 (£470 million). 
The Group also has access to an Additional Facility of £191 million which is available from 
2015 to partially repay the 2015 Bonds, £100 million of this facility matures in May 2016 
with the remainder maturing in May 2017.

1 Leases previously treated as operating, now classified as finance leases

The composition and maturity profile of the Group’s net debt at 
30 September 2013 is summarised below: 

Corporate ratings

Standard and Poor’s

Fitch1

30 September 
2013

30 September 
2012

Change

Maturity

1 Fitch rate the 2020 bond 1 notch higher at B+

Debt maturity profile  (cid:5)

(cid:6)£m

365m

335m

134m

770m

470m

300m

440m

2013

2014

2015

2016

2017

2018

2019

2020

Senior notes

New facility

Commercial paper

Note: Excluded finance leases and aircraft related loans. Additional facility of 
£191 million available to part fund 2015 bonds not included above as it is envisaged 
that this facility will not be drawn and will be cancelled in 2015.
The Group’s credit rating was upgraded during the year as a result of 
the recapitalisation.

2013

2012

Rating Outlook

Rating Outlook

B

Stable

B− Negative

B Positive

B−

Stable

A significant proportion of the Group’s debt is held in Euro as a natural 
hedge against its Euro denominated assets and earnings. 

In addition to financing working capital and capital expenditure the 
Group finances its fleet of 86 aircraft. This is achieved through a 
mix of secured debt financing, finance leases and operating leases. 
Following the recapitalisation in June 2013, the Group completed a 
sale and leaseback transaction for six aircraft and has a requirement 
to arrange financing for a further six aircraft due for delivery in 2015 
and 2016.

Cash management
Due to the seasonality of the Group’s business cycle and cash flows, a 
substantial amount of surplus cash accumulates during the summer 
months. Efficient use and tight control of cash throughout the Group 
is facilitated by the use of cash pooling arrangements and the net 
surplus cash is invested by Treasury in high quality, short-term liquid 
instruments consistent with Board-approved policy, which is designed 
to mitigate counterparty credit risk. Yield is maximised within the 
constraints of the policy but returns in general remain low given the 
low interest rate environment in the UK, the US and Europe.

A 26-week rolling cash forecasting process, driven and embedded by 
Treasury and supported by business segments, provides a high degree 
of confidence in the Group’s ability to manage cash effectively and 
predict accurately the liquidity headroom requirements during the 
seasonal low point.

A small portion of the Group’s cash is either trapped or restricted in 
overseas jurisdictions. Such cash does not form part of the liquidity 
headroom calculation. 

  
Thomas Cook Group plc  Annual Report & Accounts 2013 39

Currency and commodity risk
The Group’s companies operate globally and experience variations 
in input costs arising from movements in the exchanges rates and oil 
prices. The main currency exposures include the Euro, relating to hotel 
sourcing, and USD for aircraft fuel costs.

Treasury executes hedging transactions on behalf of all business 
segments in line with policies agreed with local management using 
a mix of forward contracts and options. Hedging for both foreign 
exchange and fuel is built up over a period of up to 18 months on a 
season-by-season basis so that the business has a substantial amount 
of price certainty at the time of publishing holiday brochures. 

Interest rate risk
The majority of the Group’s Eurobonds are at fixed interest rates. 
Treasury continually monitors the sensitivity of the Group’s interest 
charge to movements in rates and periodically use interest rate 
derivatives to alter the fixed – floating mix. Short-term borrowings 
under the bank facilities are typically at floating rates and investment 
of surplus cash also attracts a floating rate return. 

Counterparty credit risk
The Group is exposed to counterparty default when depositing 
surplus cash and when undertaking hedging transactions. The mark-
to-market value of outstanding derivatives is measured frequently 
and added to the principal amount of deposits to determine total 
counterparty risk. Only counterparties with acceptable credit ratings 
are recommended to and approved by the Board.

Hedging of fuel and foreign exchange
The Group hedges its principal transactional market risks – which 
are exposure to fluctuation in the sterling / euro and sterling / US 
dollar exchange rates and fuel price movements. The proportion of 
forthcoming requirements hedged are as noted below:

Euro

US Dollar

Jet fuel

Note: As at 31 October 2013.

Winter 
2013/14

Summer 
2014

90%

92%

89%

65%

63%

62%

Exchange rates
The average and year end exchange rates relevant to the Group were:

GBP/Euro

GBP/US dollar

GBP/SEK

Average rate

Year end rate

FY13

1.19

1.56

FY12

1.21

1.58

FY13

1.19

1.62

FY12

1.25

1.62

10.22

10.68

10.37

10.56

Ordinary shares in issue

Million

Ordinary Shares in issue at 1 October 2012

Ordinary Shares in issue at 30 September 2013

Weighted average number of shares in issue during the period

Number

885.9

1,453.4

1,195.9

The increase in ordinary shares in issue arises from the exercising of 
warrants (70.9 million) and as a result of the placement (87.6 million) 
and rights issue (409.0 million) in June 2013.

Post balance sheet disposals
After the year end the Group announced the disposal of the 
following businesses:
 > 1. Outbound tour operator businesses in Egypt and Lebanon
 > 2. UK corporate foreign exchange business
 > 3. Neilson Active Holidays 
 > 4. 91.5% of its investment in NATS.

The combined gross proceeds of these disposals will be approximately 
£58 million. The value expected to be realised in relation to each of the 
above transactions has been reflected in the respective asset carrying 
values in the Group accounts for the year ended 30 September 2013. 

In the year to 30 September 2013, the assets disposed of, as listed 
above contributed £89 million to Group Revenue and £4 million to 
underlying EBIT.

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40

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Performance continued

High tech, high touch

DreamCapture: 
Bridging retail with eTail 

An example of the Group’s high tech, high touch 
strategy, which combines cutting-edge technology 
with outstanding customer service to build strong 
connections with customers wherever, whenever 
and however they choose to interact, 
“DreamCapture” focuses on connecting the retail 
and online experience.

Match your destination to your interest
www.thomascook.com

This digital innovation replicates Thomascook.com search facets for the retail environm
This digital innovation replicates Thomascook.com search facets for the retail environment, 
linking the customer experience across all channels – from in-store to online – and allowing 
customers to decide how and when they interact with us when booking their holiday. 

Our retail consultants will use this customised service to build a shortlist of personalised 
holiday experiences that meet the specific needs of their customer. The customer can then 
access online giving them the choice of booking online, via the call centre or by going back 
to the store, thus linking the customer experience across all channels – whether it be retail 
or etail.

Thomas Cook Group plc  Annual Report & Accounts 2013 41

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42

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Performance: Operating review

Sources of growth in underlying EBIT

United Kingdom and Ireland

In understanding the delivery of the Group’s 
Transformation it is helpful to view the performance 
of each business segment on a like-for-like basis. 
The adjustments to reported underlying results 
to reflect year on year growth in like-for-like EBIT, on a 
segmental basis are summarised below:

Turnaround continues at pace 
with underlying EBIT growth of 
£64 million. 

At a glance financial highlights

£m

FY12 reported

Disposals/closures

Provision movements

Foreign Exchange

FY12 like-for-like

FY13 Reported

Like-for-Like EBIT Growth

United 
Kingdom

Continental 
Europe

Northern 
Europe

Airlines 

Germany Corporate

Group

13

(10)

–

–

 3

66

63

52

(2)

–

12

62

78

16

101

–

(9)

5

97

109

12

12.4

35

–

(15)

2

22

48

26

(24)

177

–

–

–

(24)

(38)

(14)

(12)

(24)

19

160

263

103

Like-for-Like EBIT Growth % 2,100

25.8

118.2

(58.3)

64.4

* Excludes India.

£m 

Revenue

Gross margin (%)

Operating expenses

EBIT

EBIT margin %

Pax booked (No)

Pax committed capacity

FY13

Growth*

Like-for-like 
Growth

2,977

25.9%

(704)

66 

2.2%

6.2m

3.3m

(132)

1.1%

65 

64

1.9%

(0.6)m

(0.2)m

(119)

1.2%

55 

63

2.1%

(10.0)%

(6.1)%

Across the Group in FY13 the drivers of EBIT 
growth were:

United 
Kingdom

Continental 
Europe

Northern 
Europe

Airlines 

Germany Corporate

Group

Trading turnaround was focused on the improvement in the quality 
of earnings through improved yield management, facilitated by a 
reduction in committed capacity, and a reduction in unprofitable 
business in specialist markets.

£m

FY12 like-for-like EBIT

Volume

Gross margin % 

Overheads

FY13 EBIT

 3

(38)

 46

 55

 66

62

(16)

14

18

78

97

(7)

25

(5)

109

22

8

38

(20) 

48

(24)

 (5)

–

 (9)

(38)

160

(58)

122

39

263

Operationally, focus was on the continued simplification of the 
business with de-duplication of back office functions and a significant 
reduction in the number and scale of management boards. First steps 
were taken in a radical simplification of the UK corporate structure 
which will allow further complexity to be removed from the business.

Cost out and profit improvement 

From a customer perspective this corporate simplification is 
manifested through the launch of the Group’s new brand identity on 
1 October 2013, and a reduction in the number of UK brands from 27 
to 10. 

The cost out and profit improvement programme 
produced the incremental gross margin and 
operating expense benefits in each segment as 
noted below, in the year to 30 September 2013:

On the high street the business continued the overhaul of its retail 
estate with the number of retail outlets being reduced by 195 from 
1,069 to 874. The roll-out of the Group’s high tech concept stores 
commenced, with 5 openings, and this combined with the roll out of 
store rebranding, will deliver a refreshed high street presence.

£m

Gross margin

Operating expenses

Total

United 
Kingdom

Continental 
Europe

Northern 
Europe

Airlines 

Germany Corporate

Group

37

69

106

6

4

10

2

–

2

12

1

13

–

3

3

57

77

134

Financially, the UK turnaround plan delivered year on year cost 
savings of £64 million and further savings of approximately 
£42 million were achieved through Group-wide cost out and profit 
improvement initiatives. 

Improved yield management combined with contribution from the 
cost out and profit improvement initiatives realised a 1.1% increase in 
gross margin percentage.

These trading improvements, significantly improving quality of 
earnings offset the managed volume reduction of non-profitable 
business to deliver underlying EBIT of £66 million, which, in delivering 
an EBIT margin of 2.2% represented a significant step towards 
achievement of the FY15 targeted 5% EBIT margin.

Thomas Cook Group plc  Annual Report & Accounts 2013 43

Thomas Cook cares  

Continental Europe

The UK business identified that there was a great need to help 
reduce negative sentiment across its UK brands in the area of 
social media. @ThomasCookCares was created to help do just 
that, starting on 19 August, they have reduced negative sentiment 
from 22% across the UK to 7%, and have also started pro-active 
outreach. This pro-active outreach is based on people Tweeting 
things like “I need a holiday”, and based on the team’s tools, they 
can identify individuals’ age, gender, location, likes and dislikes 
through their social profile. Based on this information the team 
can Tweet individuals a direct link that would be specific to them, 
for example if someone is 18, perhaps a Club 18-30 holiday or if 
they are 60+ and like big bands, a link to a cruise. Previously this 
level of detail for marketing has not been available.

Lots of “friends” in Belgium  

According to external research Thomas Cook’s brands dominate 
the social media landscape in Belgium’s travel industry with 
Neckermann and Thomas Cook Belgium having nearly three 
times as many Facebook “friends” than their nearest competitor.

Underlying EBIT improved by 
50% with underperforming 
businesses stabilised. 

At a glance financial highlights

£m 

Revenue

Gross margin (%)

Operating expenses

EBIT

EBIT margin %

Pax booked (No)

Pax committed capacity

FY13

4,195

13.8%

(503)

78

1.8%

7.2m

2.5m

Growth

110

(0.3%)

22

26

0.5%

(0.1)m

(0.4)m

Like-for-like 
Growth

(10)

0.0%

18 

16

0.4%

(1.4)%

(13.8)%

The Continental Europe reporting segment combines the previous 
West and Central Europe segments and France. 

Through more integrated management the Group will realise the 
benefits of scale and the implementation of common processes and 
procedures where appropriate, whilst maintaining local knowledge 
and capability.

Across Europe the Group took action to significantly reduce risk and 
improve quality of earnings through reduction in committed capacity. 
These reductions, of close to 30% in the Winter season and 10% in 
the summer (average 13.8%) allowed the businesses to significantly 
improve its flexibility. Through leveraging and strengthening hotelier 
relationships capacity was added during the seasons where demand 
was highest, resulting in the overall reduction in bookings being 12% 
ahead of capacity management. 

Following a review of the French business at the start of the year, it was 
decided to retain the business and integrate it within the Continental 
Europe segment. A detailed turnaround plan was developed and 
implementation is proceeding well towards achieving breakeven 
by FY15.

The stabilisation and integration of our Russia business continues to 
make good progress. Underlying EBIT growth of 23.2% represents 
a significant improvement on the prior year, giving an EBIT margin 
of 1.8%. In addition to the currently dilutive impact of our French 
and Russian businesses EBIT margin was also influenced by pricing 
pressure in some markets, which is being addressed through our hotel 
product strategy.

Controlled distribution of product within Continental Europe is 
significantly lower than in other segments. This is being addressed 
through increasing focus on our multi-channel strategy, with the 
development of improved web capability and marketing throughout 
Continental Europe being a strategic focus area.

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44

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Performance: Operating review continued

Northern Europe

Travelguide  

The Northern European business 
once again performed robustly in 
the year to 30 September 2013 
and achieved a record EBIT result. 

At a glance financial performance 

£m 

Revenue

Gross margin (%)

Operating expenses

EBIT

EBIT margin %

Pax booked (No)

Pax committed capacity

FY13

1,239

27.4%

(230)

109

8.8%

1.5m

1.4m

Growth

66

0.4%

(15)

9 

0.3%

–

–

Like-for-like 
Growth

13

1.1%

(5)

12 

0.9%

(2.2)%

(1.1)%

Revenue growth of 1% on a like-for-like basis and improved gross 
margins resulted in underlying EBIT growth of 3.9% and like-for-like 
EBIT growth of 13.0%. Gross margin improved by 1.1% on a like-for-
like basis.

Reflecting market conditions, Winter 12/13 capacity was reduced 
by 4% with capacity for the full year reduced by 1%. This capacity 
reduction was offset by a combination of higher average sales prices 
and sales mix. Despite challenging summer 2013 trading conditions 
due to the very good summer weather in the Nordics, gross margin 
remained strong with growth driven by yield management, positive 
currency effect, reduced agent sales and a successful launch of 
two new own operated Sunprime concept hotels. These hotels 
form part of the Group strategy to market more concept hotels 
and differentiated products. The increase in operating expenses is 
primarily due to these new leased hotels and insourcing of tax-free 
goods logistics in the airline. 

The Northern European market for traditional package holidays 
continues to be strong however, recognising developing market trends 
and new opportunities in the dynamic packaging market, the Group 
is investing to develop its flexible package capability and offering, 
leveraging strength from the wider Group.

In December 2012, Northern Europe launched the new branding 
platform with the Sunny Heart as the unifying symbol for all brands 
in the business segment. This was a pilot launch for the wider Group, 
leading to the Group-wide launch on 1 October 2013.

This year Thomas Cook Germany launched the award winning 
personalised travel app: “Travelguide” which, from December 
2013, will have increased functionality, including the capability 
for customers to book excursions in destination.

Successful launch of two new 
Sunprime hotels  

The Sunprime hotel concept is exclusively offered by Thomas 
Cook and is especially created for adults holidaying without 
children looking for quality and comfort. In summer 2013, we 
opened the refurbished and rebranded Sunprime Miramare 
Beach Hotel in Rhodes and the Sunprime Waterfront Palma 
Beach Hotel in Majorca. Both hotels have been very popular 
with customers and have received high customer satisfaction 
scores. During summer 2014, we will be launching a two further 
Sunprime hotels in Turkey, both beachfront properties one 
outside Alanya and the other in Marmaris. 

Thomas Cook Group plc  Annual Report & Accounts 2013 45

Airlines Germany

Corporate

Underlying EBIT growth of 37% 
through managed growth and 
yield management. 

Development of Group functions 
to drive the Transformation, also 
impacted by non-recurring costs.

At a glance financial performance 

At a glance financial highlights 

£m 

Operating expenses

Foreign exchange

Total

FY13

Growth

Growth %

32

6

38

9

5

14

39.1%

500%

58.3%

During the year, Group-wide functions necessary to drive the 
Group’s Transformation and continue its future profitable growth 
were developed. These functions include Finance, HR, IT, Legal, 
E-Commerce and Procurement. In order to establish these Group 
functions in the time available there was initially a high utilisation 
of temporary and contract labour. Through the course of the year 
this resource has gradually been brought in-house, reducing future 
run rates. Additionally, due to the relative performance of the Group 
in the financial year 2013 and the prior period, incentive based 
remuneration increased year-on-year.

Prior to the Group’s refinancing, completed on 27 June 2013, the 
Group operated with restricted facilities for the hedging of foreign 
exchange exposures. In the year this resulted in foreign exchange 
losses of £6 million being incurred (2012: £1 million). 

£m 

Revenue

Gross margin (%)

Operating expenses

EBIT

EBIT margin %

Pax booked (No)

Pax committed capacity

FY13

1,312

28.6%

(327)

48

3.7%

6.9m

7.5m

Growth

147

1.1%

(42)

13

0.7%

0.2m

–

Like-for-like 
Growth

116

1.1%

(20)

26

1.8%

2.3%

0.3%

The Airlines Germany business has performed strongly in the year to 
30 September 2013.

Capacity was increased in the long haul business, driven by the re-
allocation of an aircraft from within the Group, and with this capacity 
increase higher yields (+4%) and a higher load factor (+0.9%p.) 
were achieved. Due to reduced capacity in the whole short/medium 
haul market, yields (+7%) and load factors (+1.1%) have improved 
significantly, especially in the Winter season.

These effects, combined with the delivery of the Group-wide 
profit improvement programme, more than offset the increases 
of the hedged Kerosene price in Euro, increased depreciation (as a 
consequence of the Sale & Leaseback transaction in the prior year) 
and the adverse effect of the Egypt crisis in summer, allowing like-for-
like EBIT more than double from the prior period. 

The Sunny Heart takes off  

Starting from 1 October, all aircraft across the Group are going to 
be repainted with our new Sunny Heart logo

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Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Personal

Inspiring our customers 
wherever, whenever

In May 2013 we introduced our 
Destination Discovery online holiday 
search platform, and with it we began 
to offer expert advice to inspire 
customers with personalised holiday 
recommendations using information 
provided by the customer.

Working as an online travel agent, it can be used by customers at home 
or by consultants in store, to help enhance customer service and add to 
their existing knowledge and resources. The technology provides users 
with detailed country research, in-depth travel videos and photos, street 
maps showing hotel locations and surrounding areas, and indicates 
the best time of year to visit countries. The site provides data on more 
than 2,500 destinations using material from 100 travel experts and 
professional travel writers.

Harnessing technology for exciting new applications like Destination 
Discovery helps our customers create their dream holiday wherever 
and whenever.

Thomas Cook Group plc  Annual Report & Accounts 2013 47

Performance: Sustainability

Sustainability
is at our heart 

Our Code of Conduct 

The launch of the new Thomas Cook Code of Conduct in 2013, 
which covers a number of key areas such as operating sustainably, 
community engagement and child protection issues, has meant that over 
90% of our employees across the Group have received training on these 
topics and plans are in place to ensure the remainder are trained in the 
near term. A constant training programme is in place to capture all new 
staff and refresh existing staff, to keep their focus on the importance of 
good behaviours in delivering a sustainable future for our business. 

We launched our Group vision for a sustainable future in 2010 to: “Ensure 
the longevity of our business through sustainable Transformation and 
profitable growth and to integrate sustainability into everything that we 
do and into every element of the customer journey – every product we 
sell, every customer’s holiday experience and every employee’s role.” 

Sustainability is fundamental to the success of our business. Not only is it 
at the heart of how we behave, it is a principle that is deeply embedded 
at each stage of our customers’ experience with us. From planning their 
holiday through to booking, arriving home and sharing their experience 
with friends, sustainability plays a key role in how we operate on a 
daily basis.

Sustainability and business strategy
Our Transformation is geared around sustainable value creation. For us 
this means having the best people, best products and best processes 
in place to create a thriving business. Our approach to sustainability is 
intrinsically linked to this objective. For instance:
 > By working with suppliers to build trust, we are strengthening our 

Delivering our Group vision for a sustainable future 
We work hard to identify the key areas of focus, which will contribute 
to this vision, and have consulted a number of stakeholder groups to 
review these areas. We are also in constant contact with millions of our 
customers, employees, suppliers and many other groups, and continue 
to use their input to ensure that we are focusing on the sustainability 
topics that matter most to them.

As part of our Transformation process, we reviewed all stages of the 
customer journey in 2013, and have mapped our sustainable impacts 
against these. Our approach, areas of focus, key figures and supporting 
case studies are given on pages 48 and 49.

Managing sustainable development
The Board is responsible for the long-term success and sustainability 
of the Group, with the responsibility for overseeing the development 
by management and approval of our sustainability strategy being 
delegated to the Health, Safety and Environmental Committee.

relationships and creating a more sustainable marketplace.

 > By increasing efficiencies and minimising wasteful practices, we are 
generating significant savings while safeguarding the environment. 

 > By engaging and energising our employees through talent 
development, we are bringing out the best in our people. 

 > And by supporting global communities we are increasing our social 

licence to operate across the world.

Our strategy for Profitable Growth, which was presented to investors and 
other stakeholders in March of this year, has created the framework for 
our future success. Implementation of our strategy will continue to drive 
significant change and improvement across our Group as our people 
work together to champion our Transformation. 

Driving a sustainable Transformation 
As well as driving our performance in the areas listed above, the 
Transformation has helped us to improve our performance across a 
number of key areas in 2013. 

The recruitment of high calibre talent into the organisation at executive 
and other levels of management has contributed significantly to the 
raising of standards and disciplines required to deliver our corporate 
strategy. This has been coupled with a significant cultural shift in our 
business. We have implemented a new set of corporate Values in 
2013, as well as embedding a Code of Conduct by way of a thorough 
training programme.

The new strategy has also helped us to minimise many elements of risk. 
These include the potential impacts of instability, water and energy 
shortages and potential human rights issues in destinations, as well as 
the financial impacts of carbon legislation and consumer directives. 

Climate change performance
Global greenhouse gas emissions data  
for period 1 October 2012 to 30 September 2013

Total emissions 

Airline fuel

Gas

Diesel

Petrol

Other fuels

Electricity, heat and steam

Tonnes of  
CO2 equivalent

4,165,701

4,125,328

6,450

2,290

611

153

30,869

Methodology
We have reported on all the emission sources required under the 
Companies Act 2006 (Strategic Report and Directors’ Reports) 
Regulations 2013. These sources fall within our consolidated financial 
statement. We do not have responsibility for any emission sources that 
are not included in our consolidated statement. 
 > Excludes energy use in shared offices where rates are included in the 
rent and data is therefore unavailable. This data is not considered to 
be material.

 > Excludes Thomas Cook Russia as data was unavailable. This is not 

considered to be material.

We have used the GHG Protocol Corporate Accounting and Reporting 
standard (revised edition), data from EU Emission Trading System and 
emission factors from the UK Government’s GHG Conversion Factors 
Guidance 2010. 

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48

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Performance: Sustainability continued

Embedding 
sustainability across 
our customer journey

Our approach

Dream and Plan

Book

Before our customers even leave for their 
destinations, they want to have peace of mind that 
their holiday experience will meet their expectations, 
and will be delivered by a company they trust. That 
is why we offer a diverse range of bespoke holiday 
options to cater for their needs; we provide financial 
protection, to build trust and provide confidence, 
allowing early booking with the assurance that 
customer money will be safe; and we focus on 
implementing high standards of safety to ensure 
a secure journey. 

When it is time to book their holidays, our customers 
want to choose the package that is right for them. We can 
make our customers aware at the time of booking about 
sustainable holiday experiences and we promote local 
cultures. By adopting innovative approaches such as high 
tech,high touch, we are doing all we can to deliver this.

Engaging our employees on sustainability is a critical part 
of our work – people who are passionate about the work 
being done will encourage and initiate cost savings, as well 
as being the best advocates for the business. Looking after 
the health, welfare and well-being of those employees 
is a key priority and we have forums in all our markets to 
monitor and implement any necessary actions.

Maintaining an effective supply chain is also critical to our 
business success – our customers’ holiday experiences 
are made by our suppliers, so we must work with them 
to develop and deliver the services and standards our 
customers expect.

What do we focus on?

 > Financial protection
 > Customer experience
 > Customer safety
 > Community Engagement
 > High touch 

 > Engaging employees on sustainability
 > High tech and innovation (including brochure 

paper reduction)

 > Sustainable supply chain
 > Promoting local cultures

Key figures

Case study

In the UK, our Thomas Cook Children’s Charity has 
raised more than £4 million since 2009, and this 
money is spent on “Making Dreams Come True” 
for sick and disadvantaged children by improving 
education facilities, improving facilities that provide 
well-being and health care, and working with various 
charity partners to improve the lives of children.

In the UK, we produced over 2 million fewer brochures 
to save 1,101 tonnes of paper between 2011 and 2013. 
As part of our high tech, high touch approach, we are 
encouraging our customers to use high tech alternatives. 
Not only does this help to enhance their experience 
with us, it also improves the quality and amount of 
information available to them. 

Making dreams come true
Each Christmas in the past six years, Thomas Cook UK 
has offered children in the communities surrounding 
their airport bases the chance to experience a real flight 
– children who, due to their personal circumstances, 
have not been able to experience a flight before. Flights 
operate from a variety of airports and the children are 
taken up into the air, where Father Christmas joins them 
to hand out presents. Thomas Cook employees join 
these flights as volunteers and help to make Christmas 
dreams come true for all involved.

Teacher Joe Mulhern said it was “one of the highlights 
of his career” Belfast Telegraph

Communicating sustainability 
It is important to engage with our customers on key 
sustainability issues as early in the customer journey 
process as possible. At Thomas Cook Germany, we have 
been focusing on the use of technology to achieve this. 
A newly designed sustainability section was launched 
across all websites in 2013, and a sustainable travel 
guide app has been developed for customers to find out 
more about their destination, as well as how to immerse 
themselves more in the local culture, whilst preserving 
the environments they enjoy. The new blog area has also 
been well used, with information being included about 
sustainability projects in the places they intend to visit.

Thomas Cook Group plc  Annual Report & Accounts 2013 49

Return Home 
and Share

Dream and Plan

Arrive  
and  
Experience

Book

Depart

Depart

Arrive and Experience

Return Home  
and Share

On departure, our customers want an easy and stress-
free journey. Through our focus on first class customer 
service, we are making sure that we deliver this 
consistently. But there is also a lot we are doing behind 
the scenes to reduce our environmental impact and 
improve efficiencies. From reducing carbon emissions 
across our fleet to minimising our operational waste, 
we are working to build a better business.

Climate change and greenhouse gas emissions 
remain a global challenge for all and we recognise the 
part our business plays in addressing this challenge. 
We also recognise the risk that our business faces 
from environmental threats. The majority of our 
emissions come from our airlines and increasing fuel 
efficiency therefore continues to be one of our key 
priorities – we are proud to operate one of the most 
efficient airlines in the world.

 > Climate change/GHG emissions
 > Fuel efficiency
 > Energy efficiency/security
 > Waste (including in-flight waste)
 > Customer service
 > Child protection

As our customers arrive at their holiday destinations, 
we continue to embed sustainability throughout 
our offer.

We strive to create thriving communities where 
our employees live and work, as well as where our 
customers travel. It is an integral part of creating a 
holiday experience. By supporting destinations, we 
are ensuring a high quality service and by investing 
in communities we are helping to grow our business 
and attract a talented workforce. 

Similarly, child safety and protection is central to our 
business and Thomas Cook Group is fully committed 
to the UN Convention on the Rights of the Child. 
We believe it is our responsibility to promote and 
safeguard children’s welfare and our focus on this 
work and commitment to “The Code” (an industry-
driven international code of conduct) has this 
year led to us being nominated for a Responsible 
Tourism award.

 > Health and safety
 > Quality assurance
 > Child protection
 > Local economic 
development
 > Promoting local 

cultures

 > Resource efficiency
 > Water management
 > Engaging customers 
on sustainability
 > Sustainable supply 

chain

We want all of our customers to enjoy their trip and 
experience with Thomas Cook. That is why we closely 
monitor their satisfaction through frequent customer 
feedback surveys. 

For us to continually develop our business and to 
ensure we focus our efforts on the issues which are 
most important, we place significant emphasis on 
wider stakeholder engagement and communication. 
We ensure regular interaction with our key 
stakeholder audiences through various means, 
including face-to-face meetings, communications 
and questionnaires.

In-flight waste is also one of our main waste streams 
and our airlines have been leaders in tackling 
this issue, despite the operational and legislative 
challenges it brings. Improving efficiencies extends 
to waste management and can bring a cost benefit 
as well as customer engagement.

 > Customer satisfaction
 > In flight waste
 > Stakeholder engagement

GHG Emissions Data and 70.9g CO2 per RPK and 
0.45kg CO2 per £1 turnover. See page 47 for 
greenhouse gas emissions data for period 1 October 
2012 to 30 September 2013.

243 Travelife awards, 88% of these Gold.
40 Local Label events in over 20 destinations 
around the world.

Feedback from our customers: 94% of customers in 
Northern Europe expressed overall satisfaction with 
their holidays; 83% of our customers in Germany 
would recommend Thomas Cook to a friend. 

Optimum Flight
Through a partnership with Manchester airport and 
collaborative working between global air navigation 
service providers, Thomas Cook UK Airlines operated 
a test flight programme to achieve the “Optimum 
Flight”. The aims of this were to investigate increased 
efficiencies in all areas of flight operations using a 
variety of techniques and results were measured 
to calculate reductions achieved. Fuel efficiency 
remains a key focus of all our airlines and we continue 
to operate one of the most fuel efficient airlines in 
the world.

Local Label excursions
In the summer of 2013, we introduced “Local Label” 
excursions, to focus on the promotion of local 
products and culture to our customers, while boosting 
local economies and environments. The excursions 
typically enable our customers to experience life and 
the communities away from the beaches, bars and 
other features they normally see during their holiday. 
Examples include the 100% Mayan excursion in 
Mexico, where customers get the chance to spend 
time with a real Mayan community in a village near 
the Sian Ka-an biosphere reserve. The money raised 
from these experiences is being used to help villagers 
improve their cultivation techniques. 

In flight waste
A new recycling initiative introduced this year at 
Oslo airport by Thomas Cook Airlines Scandinavia 
has demonstrated the ability to engage customers, 
reduce environmental cost and raise funds for local 
communities. Several years ago, the airline was the 
first to separate collection of plastic bottles and 
aluminium cans from flights for recycling and now 
these are being sold to recycling centres. Money 
raised from this is then distributed directly to local 
charity, Save the Children Norway (Redd Barna).

More information regarding the Thomas Cook Group approach to sustainability can be 
found in our sustainability report at www.thomascookgroup.com/sustainability

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50

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Board of Directors

The Board is chaired by Non-Executive Chairman, Frank Meysman. 
In addition to the Chairman, the Board currently includes two Executive 
Directors and seven Non-Executive Directors. Each of the committees 
of the Board is chaired by a Non-Executive Director.

Directors
1. Frank Meysman
Non-Executive Chairman 61
Appointment: October 2011
Committee memberships:  
Chairman of Nominations Committee.
Skills & experience: Frank Meysman was 
appointed Chairman Designate of the Company 
on 1 October 2011 and became Chairman on 
1 December 2011. He enjoyed a successful 
executive career in dynamic global brand 
companies, including Procter & Gamble between 
1977 and 1986, Douwe Egberts between 
1986 and 1990 and the Sara Lee Corporation 
between 1990 and 2003 where, from 1997, 
he was Executive Vice President and a member 
of the Board of Directors. Since leaving Sara 
Lee, Frank has been a Non-Executive Director, 
including Chairman, of a number of public and 
private international companies. 
Other appointments: Chairman of Betafence 
and JBC N.V. He is also an Independent 
Representative Director of Picanol N.V., 
Warehouses De Pauw (WDP) and Spadel S.A. 

2. Harriet Green OBE
Group Chief Executive Officer 51
Appointment: July 2012
Committee memberships: Member of Health, 
Safety & Environmental Committee and 
Nominations Committee. 
Skills & experience: Harriet Green joined the 
Company as Group Chief Executive Officer on 
30 July 2012. Prior to this, she was Chief Executive 
Officer of leading high service technology 
distributor Premier Farnell plc. Harriet is a 
global executive with extensive, multi-channel 
business leadership experience of the worldwide 
technology and industrial markets. She has driven 
innovation and strategic transformation through 
profitable global growth strategies and delivered 
industry leading results. Harriet has a real focus on 
employee engagement, having lived and worked 
on four continents running businesses for Premier 
Farnell and volume distributor, Arrow Electronics, 
Inc. In recognition of the ongoing Transformation 
of Thomas Cook she was named “Leader of the 
Year 2013” in the National Business Awards. 
Other appointments: Non-Executive Director 
of BAE Systems plc and Emerson Electric Co. 
She is also a member of the UK Prime Minister’s 
Business Advisory Group and a founder member 
and trustee of the PeaceWorks Foundation. 

3. Michael Healy 
Group Chief Financial Officer 53
Appointment: July 2012 
Skills & experience: Michael Healy joined the 
Company on 14 May 2012 and became Group 
Chief Financial Officer on 1 July 2012. Prior to 
this, he was Group Finance Director of Kwik-Fit 
Group. Michael has considerable international 
experience, across a broad range of industries 
and was previously Chief Operating Officer 
and Finance Director of the Hong Kong listed 
First Pacific Company Limited and subsequently 
Chief Financial Officer of ebookers plc. 

4. Dawn Airey 
Independent Non-Executive Director 53 
Appointment: April 2010 
Committee memberships: Member of Audit 
Committee, Health, Safety & Environmental 
Committee, Nominations Committee and 
Remuneration Committee. 
Skills & experience: Dawn Airey was appointed 
as an Independent Non-Executive Director 
on 12 April 2010. She has over 28 years’ 
experience in the media industry and has held 
senior positions at some of the UK’s leading 
media companies. She is currently Senior Vice 
President of Yahoo! EMEA. Until April 2013 
she was President of CLT-UFA UK Television 
Limited within the RTL Group and prior to this, 
she was Chair and Chief Executive Officer of 
Five TV, after joining the company from her 
role as Managing Director, Global Content at 
ITV plc. Between 2004 and 2008, she was 
also a Non-Executive Director of easyJet plc. 
Other appointments: Chair of the National 
Youth Theatre.

5. Emre Berkin 
Independent Non-Executive Director 52 
Appointment: November 2012 
Committee memberships: Member 
of Health, Safety & Environmental 
Committee, Nominations Committee and 
Remuneration Committee.
Skills & experience: Emre Berkin was appointed 
as an Independent Non-Executive Director 
on 1 November 2012. He has considerable 
experience across the technological sector 
and international markets and, being based 
in Turkey, he has vital knowledge of one of the 
key destinations for millions of our customers. 

3

9

10

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7

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2

6

5

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Thomas Cook Group plc  Annual Report & Accounts 2013 51

Group General Counsel and 
Group Company Secretary
11. Craig Stoehr 
Group General Counsel 46
Appointment: April 2013 
Skills & experience: Craig Stoehr joined the 
Company in April 2013, as Group General 
Counsel. Prior to joining the Company, Craig 
served as General Counsel and a member of the 
Executive Management Committee of Eastgate 
Capital Group, the private equity arm of The 
National Commercial Bank of Saudi Arabia. 
Prior to joining Eastgate, Craig was a partner 
at Latham & Watkins, a top tier global law firm. 
Craig also has a significant amount of business 
experience, having served as chief executive of 
several small sports, media and entertainment 
businesses in Europe and the United States. 

12. Derek Woodward 
Group Company Secretary 55 
Appointment: April 2008 
Skills & experience: Derek Woodward joined 
the Company as Group Company Secretary in 
April 2008. Prior to this, he spent six years as 
Head of Secretariat at Centrica plc. From 1998, 
he was Company Secretary of Allied Zurich 
plc, the UK listed holding company of the 
Zurich Financial Services Group and between 
1990 and 1998 he was Assistant Secretary 
of B.A.T Industries p.l.c. 

9. Warren Tucker 
Independent Non-Executive Director 51
Appointment: October 2013
Skills & experience: Warren Tucker was 
appointed as an Independent Non-Executive 
Director on 3 October 2013 and will become 
Chairman of the Remuneration Committee 
following the Company’s AGM in February 2014. 
Warren has significant experience in international 
business and strategic transformations. He was, 
from 2003 until May 2013, Chief Financial Officer 
of Cobham plc. He is a chartered accountant and 
has previously held senior finance positions at 
British Airways plc and Cable & Wireless plc.
Other appointments: Non-Executive Director 
of Reckitt Benckiser Group plc. 

10. Martine Verluyten 
Independent Non-Executive Director 62 
Appointment: May 2011 
Committee memberships: Chairman of 
Audit Committee, Member of Nominations 
Committee and Remuneration Committee. 
Skills & experience: Martine Verluyten was 
appointed as an Independent Non-Executive 
Director on 9 May 2011. She has significant 
international financial and IT expertise and 
has held a number of senior finance positions 
across the telecommunications, electronics 
and materials sectors. Between 2006 and 2011, 
she was Chief Financial Officer of Umicore, a 
Brussels-based materials technology group and 
from 2000 to 2006 she was Group Controller 
and subsequently Chief Financial Officer of the 
mobile telephone operator Mobistar. 
Other appointments: Non-Executive Director 
of 3i Group plc, Supervisory Board member and 
chair of audit committee of STMicroelectronics 
N.V. and Independent Director of Group 
Bruxelles Lambert. She also chairs the audit 
committee of the Flemish Region in Belgium. 

Board composition  (cid:5)

Board tenure(cid:5)

1

4

3

3

1

2

2

1. Chairman
2. Independent Non-Executive Directors 
3. Non-Executive Director
4. Executive Directors

1.  < 1 year 
2. 1 – 3 years 
3. > 3 years 

1
6
1
2

2
7
1

Between 1993 and 2006, he held a number 
of senior positions at Microsoft, latterly as 
Chairman, Middle East & Africa and Vice-
President, Europe, Middle East & Africa, where 
he led all aspects of Microsoft business in 79 
countries. Since 2006, he has acted as a Non-
Executive Director to a number of companies, 
including Pegasus Airlines, Turkey’s leading low 
cost carrier, and a broad range of technology 
companies including Alcatel Lucent Teletas 
Telekomunikasyon A.S., which are both listed 
on the Istanbul Stock Exchange.
Other appointments: Non-Executive Director 
of Alcatel Lucent Teletas Telekomunikasyon A.S., 
and Pegasus Airlines. 

6. Roger Burnell 
Senior Independent Director 63 
Appointment: March 2007 
Committee memberships: Chairman of 
Remuneration Committee, Member of Audit 
Committee, Health, Safety & Environmental 
Committee and Nominations Committee. 
Skills & experience: Roger Burnell was 
appointed Senior Independent Director of the 
Company on 4 August 2010, after joining the 
Company as a Non-Executive Director in March 
2007. He was also a Non-Executive Director of 
MyTravel Group plc from April 2003 and prior 
to this, he was Chief Operating Officer and a 
Director of Thomson Travel Group plc. 
Other appointments: Non-Executive Director 
and Chairman of the Risk Committee of 
Coventry Building Society. 

7. Peter Marks CBE 
Non-Executive Director 64 
Appointment: October 2011 
Committee memberships: Chairman of 
Health, Safety & Environmental Committee. 
Skills & experience: Peter Marks was appointed 
as a Non-Executive Director on 1 October 2011. 
He has over 45 years’ experience in the retail 
industry and has managed a broad range of 
businesses and functions. He was Group Chief 
Executive of The Co-operative Group from 
2007 until May 2013 and prior to this he held 
a number of senior positions, including Chief 
Executive, United Co-operatives between 
2002 and 2007 and Chief Executive, Yorkshire 
Co-operatives from 2000 to 2002. 

8. Carl Symon 
Independent Non-Executive Director 67
Appointment: October 2013
Skills & experience: Carl Symon was appointed 
as an Independent Non-Executive Director on 
3 October 2013 and will be appointed Senior 
Independent Director following the Company’s 
AGM in February 2014. He has extensive 
global business operations and management 
experience, having retired in 2001 from IBM 
after a long career during which he held various 
senior positions, both globally and as Chairman 
and Chief Executive Officer of IBM UK. His other 
former positions include Non-Executive Director 
of Rolls Royce Group plc, BT Group plc and 
Rexam plc and Chairman of HMV Group plc. 
Other appointments: Non-Executive Director 
of BAE Systems plc. 

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52

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Chairman’s letter

Breathing life into 
good governance

As an integral part of our 
Transformation, Harriet Green 
and her strengthened 
management team have 
led a major improvement 
in governance and culture 
across the organisation.

Chairman
Frank Meysman 

Dear Shareholder 
In my second year as Chairman, we have continued to 
make solid progress as we strengthen our governance 
arrangements. In last year’s report, we set out a 
number of agreed actions following our 2012 Board 
evaluation. I am pleased to report significant progress 
against those commitments as outlined here and 
more fully disclosed on page 58 below.

As an integral part of our Transformation, Harriet Green 
and her strengthened management team have led 
a major improvement in governance and culture 
across the organisation. In particular, they have set 
the “tone from the top” and, with the support of 
the Board and the Audit Committee, have taken 
actions to strengthen risk management and internal 
control. The Group’s new Values and Code of Conduct 
have been thoroughly embedded throughout the 
organisation and it is particularly encouraging to 
see clear evidence of a cultural shift taking place. 
The Board places great emphasis on this area and 
receives regular reports as we monitor progress.

As part of the improvements to our risk and audit 
capabilities, the Board undertook an exercise 
to determine its risk appetite in relation to both 
transformational activities and the business as 
usual environment. The Board’s risk appetite, 
together with the thorough top down and bottom 
up risk analyses reviewed by the Audit Committee, 
has resulted in a Combined Assurance Plan that now 
provides a co-ordinated approach to the Group’s risk 
management and audit activities.

Thomas Cook Group plc  Annual Report & Accounts 2013 53

Last year, I made a commitment to further strengthen 
our Board. Attracting high calibre individuals with the 
skills and experience we require of our Board members 
was made possible by the significant progress made 
in our Transformation by our executive management 
team and, more recently, by the development of a clear 
strategy and the execution of our £1.6 billion capital 
refinancing plan. A key strength of our Board lies in 
its diversity, across a range of measures, including 
skills, experience gender and nationality and I am 
pleased that our diversity has been further reinforced 
by the appointments in the past year of Emre Berkin, 
Carl Symon and Warren Tucker. Carl will become the 
Senior Independent Director and Warren will become 
the Chairman of the Remuneration Committee 
following the Company’s AGM in February 2014, 
when Roger Burnell will retire from the Board.

We have a well-developed induction programme in 
place to ensure that our new Directors develop an 
understanding of our businesses. In view of the fast 
pace of the Transformation, we have also developed 
an ongoing training programme for the Board with 
regular presentations given by senior managers from 
across the organisation. This not only increases the 
exposure of senior talent to the Board, but also gives 
the Board presence across the Group. 

Throughout the year, Roger Burnell and I engaged with 
our major shareholders and governance bodies on a 
number of occasions, mainly in respect of our executive 
remuneration policy and performance metrics, as 
we implement our “pay for performance” culture 
and align remuneration with our Transformation 
objectives and profitable growth strategy. We are 
grateful for the feedback given, which has been 
supportive and constructive, and we will continue to 
engage on key issues in the future. Our remuneration 
policy and full details of performance metrics and 
remuneration payments are fully disclosed in our 
Remuneration Report, which is prepared for the first 
time in accordance with the new regulations recently 
introduced by the UK Government.

We will continue to live and breathe sound principles of 
good governance in everything we do and build upon 
the high standards that we have implemented to date.

Frank Meysman  
Chairman  
27 November 2013 

We will continue to live and 
breathe sound principles of 
good governance in everything 
we do and build upon the high 
standards that we have 
implemented to date.

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54

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Corporate governance report

Compliance with the UK Corporate 
Governance Code 
This report sets out how the Company applied the principles of the 
UK Corporate Governance Code (“the Code”) and the extent to which 
the Company complied with the provisions of the Code in the year 
to 30 September 2013. Throughout the year, the Company fully 
complied with the provisions of the Code, except for Provision B.3.3, in 
relation to Executive Directors taking on more than one non-executive 
directorship in a FTSE 100 company and, for part of the year, Provision 
D.1.5, in relation to Directors’ notice or contract periods being set at 
one year or less. By the end of July 2013, the Company complied with 
Provision D.1.5 of the Code as the notice period for Harriet Green 
had reduced to 12 months (further reducing by one month for every 
month served until our policy position of six months is achieved at the 
end of January 2014). Explanations in respect of these two Provisions 
are given in the relevant sections within the Remuneration Report 
on page 82.

The Group’s business model and strategy 
The Group’s business model and strategy are summarised on 
pages 17 to 24 of this Report. 

The Board of Directors 
The Board is responsible for the long-term success of the Group and 
must ensure that there is a framework of effective controls, which 
enables risk to be assessed and managed. During the year there has 
been a significant focus by the Board and management in the areas 
of business and financial controls, along with risk identification and 
management. The Group CEO, CFO and strengthened management 
team have set the tone from the top and created a strong culture of 
governance, controls and risk management across the Group. A highly 
experienced and dedicated team of risk and audit professionals under 
the leadership of Lee Bradley, Director of Enterprise Risk and Audit, 
has been recruited to drive a significant improvement agenda and 
to support management in this important area. More information is 
given below and in the Risk management section on pages 30 and 31. 

In September 2012, the Thomas Cook Leadership Council (see page 
26), led by the Group CEO, redefined the Group’s Values, Leadership 
Behaviours and Ways of Working in a major initiative to build a more 
effective organisation. This initiative, together with the focus on 
risk and controls and our trust commitments to our people and our 
stakeholders were brought together under a new Code of Conduct, 
drafted by a team of employees at all levels drawn from each of our 
businesses across the Group. During the year, the Code of Conduct 
was launched and embedded, with every employee across the Group 
participating in a thorough training programme to ensure it guides 
the way our people work as we create a more sustainable future. 
The Board receives regular reports and monitors progress in this 
important area.

The Board’s governance structure and the roles and activities of its 
Committees are described on pages 56 to 65. 

Responsibilities of the Board

The Board is specifically responsible for:
 > guiding the Group’s strategic aims, leading to its approval of the 

Group’s strategy and its budgetary and business plans; 

 > approval of significant investments and capital expenditure; 
 > approval of annual and half-year results and interim 

management statements, accounting policies and, subject to 
shareholder approval, the appointment and remuneration of the 
external auditors; 

 > approval of the Group’s dividend policy and the payment of 

interim and the recommendation of final dividends; 
 > changes to the Group’s capital structure and the issue of 

any securities; 

 > establishing and maintaining the Group’s risk appetite, system of 

internal control, governance and approval authorities; 

 > monitoring executive performance and succession planning; and 
 > reviewing standards of ethics and policy in relation to health, 
safety, environment, social and community responsibilities. 

The Thomas Cook Leadership 
Council, led by the Group CEO, 
redefined the Group’s Values, 
Leadership Behaviours and 
Ways of Working in a major 
initiative to build a more 
effective organisation.

Thomas Cook Group plc  Annual Report & Accounts 2013 55

Board activity during the year

At each Board meeting, the Group CEO presents a comprehensive 
update on the Transformation, the strategy and business issues 
across the Group and the Group CFO presents a detailed analysis 
of the financial performance, both at Group and segment level. 
Senior executives below Board level attend relevant parts of 
Board meetings in order to make presentations on their areas 
of responsibility. This gives the Board access to a broader group 
of executives and helps the Directors make assessments of the 
Group’s succession plans. In response to the output from the 
2012 Board evaluation, the Board held some of its meetings in the 
segment locations and conducted in depth reviews of operations 
and strategy as well as gaining more presence and visibility 
amongst management and staff. During the year, the Board visited 
the Northern Europe, Continental Europe and Airlines Germany 
Segments and has plans for the current year to visit the UK Business 
Segment and one of the Group’s primary destinations.

At its meetings during the year, the Board discharged its 
responsibilities and, in particular, it reviewed:

Strategy
 > the Group Transformation;
 > the UK Business Transformation plan;
 > the development of strategy, leading 
to the Profitable Growth Strategy 
that was presented to the market on 
13 March 2013;
> the Group’s brand strategy

Values and standards
 > the development 
of the Group’s Code 
of Conduct and 
regular progress 
reports on the 
training programme 
to embed it across 
the Group

Business performance
 > Transformation progress
 > the operational performance of 
each of the Group’s segments. 
Performance and strategy are 
continually monitored and 
reviewed by the Board and 
periodic updates are presented 
by the segment Managing 
Directors and their senior 
management teams

Shareholder relations
 > investor feedback following 
the presentation of the 
Profitable Growth Strategy 
and the release of full and half 
year results

Financial
 > the Group’s Capital 
Refinancing Plan;
 > the Group’s annual 
budget

Diversity and talent
 > talent management 
and development 
across the Group

Governance
 > the Group’s treasury policy;
 > the Group’s tax policy;
 > Risk appetite;
 > the Group’s pension and 
insurance arrangements;
 > Board evaluation

Board meetings and attendance 
The Board and its Committees have regular scheduled meetings 
throughout the year and supplementary meetings are held as and 
when necessary. The table below shows the number of scheduled 
Board and Committee meetings attended by each Director out of the 
number convened during the time served by each Director on the 
Board or relevant Committee during the year. 

Peter Marks missed one Board meeting and one Nominations 
Committee meeting (both on the same date). Dawn Airey missed 
one Board meeting, one Remuneration Committee meeting and 
one Nominations Committee meeting (all on the same date). 
These missed meetings were due to unavoidable business 
commitments and both Peter and Dawn gave input on the agenda 
items to the Chairman prior to the meetings. The Chairman and 
each Non-Executive Director have provided assurance to the Board 
that they remain fully committed to their respective roles and can 
dedicate sufficient time to meet what is expected of them. 

As well as the scheduled meetings, the Directors attended additional 
Board and Committee meetings (please see the notes below), mainly 
in respect of the review and approval of the Profitable Growth Strategy 
that was presented to the market on 13 March 2013, the Capital 
Refinancing Plan launched on 16 May 2013 and the appointment 
of Non-Executive Directors. Despite these meetings being held at 
relatively short notice, attendance levels for each of the Directors 
was high. 

Current Directors (in office as at 30 September 2013)

Name 

Frank Meysman 

Harriet Green1

Michael Healy 

Dawn Airey 

Emre Berkin1

Roger Burnell 

Peter Marks 

Martine Verluyten 

Board 

Nominations 
Committee 

Audit 
Committee 

Remuneration 
Committee 

Health, 
Safety & 
Environmental 
Committee 

8/8 

8/8 

8/8 

7/8

7/7

8/8 

7/8 

8/8 

4/4 

3/3 

– 

3/4 

3/3

4/4

3/4 

4/4 

– 

– 

– 

4/4 

–

4/4 

– 

4/4

– 

– 

– 

4/5 

3/3

5/5 

– 

5/5 

– 

4/4 

– 

4/4 

2/2

4/4 

4/4 

– 

Notes
As well as the meetings detailed above, the following additional meetings were held 
during the year, to discuss the issues highlighted on the previous page: Board: 8; 
Nominations Committee: 3; Audit Committee: 0; Remuneration Committee: 2.
1 

 Harriet Green joined the Nominations Committee and Emre Berkin joined the 
Board and the Nominations, Remuneration and Health, Safety & Environmental 
committees on 1 November 2012. 

Former Directors who served during the year

Name 

Richard Pennycook1 

Board 

1/1 

Nominations 
Committee 

Audit 
Committee 

Remuneration 
Committee 

Health, 
Safety & 
Environmental 
Committee 

1/1 

– 

– 

– 

Notes:  
1 

 Richard Pennycook was appointed on 1 April 2013 and resigned on 5 June 2013 to 
focus on his executive career. 

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Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Corporate governance report continued

Gender diversity

Nationality mix of 
board members

2

1

4

3

2

1

1. Male 
2. Female 

7
3

1. British 
2. Belgian 
3. Turkish 
4. Dual Nationality (British/US) 

6 
2 
1
1

Board composition 
As at 27 November 2013, the Board comprised the Chairman, two 
Executive Directors, six Independent Non-Executive Directors and 
one Non-Executive Director. Biographical details of all Directors can 
be found on pages 50 and 51 and on the Company’s corporate 
website at www.thomascookgroup.com. 

The Chairman 
Frank Meysman was the Chairman throughout the year. 

The roles of the Chairman and Group CEO are separate and 
distinct. There is a Board-approved Division of Responsibilities, 
which clearly sets out in writing their respective responsibilities. 
This document can be found on the Company’s corporate website 
at www.thomascookgroup.com. 

The Senior Independent Director 
Roger Burnell was the Senior Independent Director throughout 
the year and, as such, is available to shareholders should they have 
concerns that cannot be resolved through the normal channels 
involving the Executive Directors or the Chairman. Carl Symon, who 
was appointed to the Board on 3 October 2013, will become the 
Senior Independent Director following the AGM in February 2014, 
when Roger Burnell will retire from the Board.

Changes to the Board 
The following individuals were appointed to the Board as Independent 
Non-Executive Directors on the dates set alongside their names: 
 > Emre Berkin – 1 November 2012.
 > Carl Symon and Warren Tucker – 3 October 2013.

Richard Pennycook was also appointed to the Board as an 
Independent Non-Executive Director on 1 April 2013, but resigned 
on 5 June 2013 to focus on his executive career.

The search, selection and appointment process for Non-Executive 
Directors is fully described in the section on the Nominations 
Committee on pages 62 and 63.

Board induction and training 
An induction programme tailored to meet the needs of individual 
Directors is provided for each new Director. Overall, the aim of 
the induction programme is to introduce new Directors to the 
Group’s business, its operations and its governance arrangements. 
Such inductions typically include meetings with senior management, 
visits to the Company’s business segments where they receive a 
thorough briefing on the business and meet with the management 
team, and the receipt of presentations on other key business areas 
and relevant documentation. Individual induction requirements are 
monitored by the Chairman, with the support of the Group Company 
Secretary, to ensure that new and recently appointed Directors gain 
sufficient knowledge about the Group to enable them to contribute 
to the Board’s deliberations as swiftly as possible. As a number of 
new Directors have joined the Board in the past two years, there 
has been a high level of induction activity. New Directors also go on 
a destination visit during which time they meet with in-destination 
staff and are taken through every aspect of the customer experience. 
The induction content and process has evolved significantly as we 
build on the experience of inducting each new Director. We are now 
using the benefit of that experience for the benefit of our longer-
serving Directors, by giving them the opportunity to accompany and 
participate in any aspect that they feel would further enhance their 
knowledge and understanding of the Group. 

The Board has a programme for holding some of its meetings at the 
business segments, where, in addition to its normal business, the 
Board will focus on the strategy and operations of that segment and 
meet with management and staff. In October 2012, the Board held its 
meeting at the main offices of the Northern Europe segment and in 
March 2013, the Board held its meeting in Germany where it received 
presentations on, and met management and staff of, the Group’s 
Continental Europe and Airlines Germany businesses. At other Board 
meetings and, where appropriate, Committee meetings, the Directors 
receive updates and presentations on developments and changes 

The induction content and process 
has evolved significantly as we build 
on the experience of inducting each 
new Director. We are now using the 
benefit of that experience for the 
benefit of our longer-serving Directors, 
by giving them the opportunity to 
accompany and participate in any 
aspect that they feel would further 
enhance their knowledge and 
understanding of the Group. 

Thomas Cook Group plc  Annual Report & Accounts 2013 57

to the business, and to the legislative and regulatory environments. 
In addition to the in-depth presentations on the Company’s 
businesses, the Board was also provided during the year with: 
 > a comprehensive update on our web-based distribution 

transformation; and

 > the developments to the end-to-end customer service 

experience in our UK business.

The provision of additional training presentations has been further 
developed. In response to the 2013 Board evaluation, an ongoing 
training programme for the Board with regular presentations 
given by senior managers from across the organisation has been 
established for the balance of 2013 and throughout 2014. In addition 
to the benefit of the training given, this programme also increases 
the exposure of senior talent to the Board and gives the Board 
presence across the Group.

Director independence 
At its September 2013 Board meeting, as part of its annual review 
of corporate governance against the Code, the Board considered 
the independence of the Non-Executive Directors against the 
criteria specified in the Code and determined that Dawn Airey, 
Emre Berkin, Roger Burnell and Martine Verluyten were independent. 
When approving their appointments, the Board also determined 
that each of the Non-Executive Directors who joined the Board 
during the year was independent. 

The Board recognises that Peter Marks, who held the position of 
Group Chief Executive of The Co-operative Group (which is a partner 
in the Group’s UK retail joint venture) until his retirement in May 2013, 
is not independent. 

Directors’ conflicts of interest 
From 1 October 2008, the Companies Act codified the Directors’ duty 
to avoid a situation in which they have, or can have, an interest that 
conflicts, or possibly may conflict, with the interests of the Company. 
A Director will not be in breach of that duty if the relevant matter 
has been authorised in accordance with the Articles of Association 
by the other Directors. 

The Board has established a set of guiding principles on managing 
conflicts and has agreed a process to identify and authorise conflicts. 
As part of that process, it has also agreed that the Nominations 
Committee should review the authorised conflicts every six months, 
or more frequently if a new potential conflict arises for an existing 
Director. The Nominations Committee reviews the interests of 
candidates prior to making recommendations for the appointment 
of new Directors. The Nominations Committee and Board applied the 
above principles and process throughout the year to 30 September 
2013 and confirm that these have operated effectively. When the 
Board authorised the conflict relating to Peter Marks in relation to 
the Company’s UK retail joint venture with The Co-operative Group, 
it did so on the condition that Peter would not receive Board papers in 
respect of, or be involved in, decisions about the Company’s UK retail 
joint venture. 

Re-appointment of Directors 
In accordance with the Code and the Company’s Articles of 
Association, all Directors are subject to election by shareholders. 
At the AGM held in February 2013, all the Directors were submitted for 
election/re-election and the Board has agreed that the Directors will 
continue to be subject to annual election in the future. Non-Executive 
Directors are initially appointed for a three-year term, subject to 
annual election by shareholders and, subject to rigorous review by 
the Nominations Committee and continued annual re-election 
by shareholders, can serve up to a maximum of three such terms. 
At the AGM to be held on 20 February 2014, Roger Burnell will not 
stand for re-election and, accordingly, he will retire from the Board 
at the conclusion of that meeting.

Operation of the Board 
Throughout the year, a fully encrypted electronic portal system 
was operated, which enabled Board and Committee papers to be 
delivered securely to the Directors. This enabled a faster and more 
secure distribution of information, accessed using electronic tablets, 
and reduced resource usage. Directors were provided between 
meetings with relevant information on matters affecting the business. 
Such updates were carried out by a variety of methods, including 
conference calls amongst the full Board or between the Chairman 
and/or the Group CEO and the Non-Executive Directors, and by way 
of the Group Company Secretary circulating papers and updates on 
relevant issues electronically. 

The Group Company Secretary, who was appointed by the Board, is 
responsible for advising and supporting the Chairman and the Board 
on corporate governance matters as well as ensuring that there is 
a smooth flow of information to enable effective decision making. 
All Directors have access to the advice and services of the Group 
Company Secretary and the Group General Counsel and, through 
them, have access to independent professional advice in respect 
of their duties, at the Company’s expense. The Group Company 
Secretary acts as secretary to the Board, the Finance & Administration 
Committee, the Disclosure Committee, the Audit Committee, 
the Nominations Committee and the Remuneration Committee. 
The Deputy Company Secretary acts as secretary to the Health, 
Safety & Environmental Committee. 

In accordance with its Articles, the Company has granted a qualifying 
third party indemnity, to the extent permitted by law, to each Director 
and the Group Company Secretary. The Company also maintains 
Directors’ and Officers’ liability insurance. 

The provision of additional training 
presentations has been further 
developed. In response to the 2013 
Board evaluation, an ongoing training 
programme for the Board with regular 
presentations has been established.

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58

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Corporate governance report continued

Our Board evaluation process
1

2

The Chairman and the Group 
Company Secretary discuss 
and agree the scope of the 
evaluation and develop a 
comprehensive questionnaire.

Directors complete their 
questionnaire and meet 
individually with the 
Chairman to discuss.

3

4

5

A report of the findings from 
the questionnaires and the 
one-to-one discussions is 
prepared by the Chairman and 
the Group Company Secretary 
and includes a number 
of recommendations for 
discussion by the Board.

The report of the findings 
and the recommendations 
is discussed by the Board, 
which agrees an action plan 
for the year ahead.

The action plan is 
continually monitored by 
the Chairman and Group 
Company Secretary with 
regular update reports 
to the Board.

Board evaluation 
The Board recognises the benefit of a thorough Board and Committee 
evaluation process, leading to action to improve its effectiveness, 
future composition and focus. 

A thorough evaluation of the Board and its Committees was 
conducted during the year. This was facilitated by the Group Company 
Secretary, under the direction of the Chairman. The process involved 
each of the Directors completing a high level questionnaire, which 
was structured to provide an introduction for a more in-depth and 
comprehensive discussion between the Chairman and each of the 
Board members. Such meetings allowed each Director to express 
their perspectives of the Board’s effectiveness and performance, as 
well as to highlight areas in which they wished to see improvement. 
The output from the above was compiled by the Group Company 
Secretary and the key themes and issues, together with a range 
of recommendations, were presented in the first instance to the 
Chairman and then to the Board for consideration and debate. 

The evaluation covered a range of areas including the breadth of 
skills and experience on the Board. The output from the evaluation 
reinforced the requirements previously specified in the candidate 
profile in respect of the search for additional Board members. 
In addition, the outputs included the need to maintain an ongoing 
comprehensive Board training programme to keep pace with 
the transformational activities, a request for increased market 
information and intelligence, the continued review and development 

of strategy and increased opportunities to develop relationships 
amongst Board members. The Board has agreed an action plan in 
respect of each of these outputs and progress is being monitored by 
the Chairman, with the support of the Group Company Secretary, 
and reported regularly to the Board. Progress will be disclosed in the 
2014 Governance Report. 

The Board agreed that real progress had been made in respect of 
Board and Committee effectiveness during a challenging year and 
that all the actions arising from the 2012 Board evaluation had 
been dealt with in full to a high standard, but welcomed the actions 
from the 2013 evaluation in a move to higher standards. The tables 
below show the outputs, agreed actions and achievements against 
the 2012 and 2013 Board evaluations. The Board has agreed that 
the effectiveness evaluation will be externally facilitated in 2014.

Separately, the Non-Executive Directors, under the leadership of 
the Senior Independent Director and with input from the Executive 
Directors, conducted an evaluation of the Chairman. The outputs 
from that evaluation were debated by the Board in the absence 
of the Chairman and feedback was given to him by the Senior 
Independent Director. 

The Company’s performance management system applies 
to management at all levels across the Group. The individual 
performance of the Executive Directors is reviewed separately 
by the Chairman and the Remuneration Committee. 

Outputs from 2012 evaluation

Agreed action in 2012 and delivered in 2012/13

A range of skills and experience, including 
travel, international, technology and UK plc, 
required of new Non-Executive Directors. 

Included in the candidate profile for the search for additional Non-Executive Directors. Focus for 
international search and selection firm. Three additional high-calibre Non-Executive Directors appointed 
in the past year.

Board needs to have greater visibility 
and connection with the businesses  
to build a mutual understanding of roles 
and challenges. 

Board agreed a programme for holding some of its meetings at the business segments, where it will 
focus on the strategy and operations of that segment and will meet with management and staff. 
Programme carried out in 2012/13 and will continue throughout 2013/14.

Board induction programme ensures that new appointees visit each of the businesses shortly 
after joining. Existing Directors given the opportunity to undergo induction with new Directors. 
Programme carried out in 2012/13 and will continue throughout 2013/14. 

Need for improved financial information 
to the Group and the Board. 

New Group CFO and strengthened Finance Team have significantly improved financial reporting 
and forecasting in 2012/13.

Board needs to devote more time to the 
development of strategy and succession 
and talent management. 

Time allocated for strategy at each Board meeting. The Group CEO has driven the people agenda, 
focusing on assessment, development, succession, performance management, engagement and 
recognition for high performance. New Chief People Officer appointed in 2013. Succession and talent 
management presented to the Board in 2013. Commitment fully delivered in 2012/13.

Board needs improved understanding of 
risk identification and management. 

A highly experienced new Director of Enterprise Risk and Audit was appointed on 29 October 2012 to 
drive an increased focus on risk and controls across the Group and improved reporting to the Board 
and the Audit Committee. He reports directly to the Group CFO and through to the Audit Committee. 
Significant improvement in risk identification and management delivered in 2012/13.

Thomas Cook Group plc  Annual Report & Accounts 2013 59

Outputs from 2013 evaluation

Action agreed in 2013

Strengthen the Board with the appointment 
of additional Non-Executive Directors to meet 
succession requirements.

Two Non-Executive Directors appointed subsequent to the 2013 Board evaluation, one of whom will be 
appointed Chairman of the Remuneration Committee and the other who will be appointed as the Senior 
Independent Director following the AGM in February 2014, when Roger Burnell will retire from the Board.

Continued recruitment of high calibre 
management and ongoing talent 
management and development being 
regularly reported to the Board.

Requirement for an ongoing comprehensive 
Board training programme to keep pace 
with the transformational activities.

Request for increased market information 
and intelligence. 

Ongoing programme in place with regular reporting to the Board. Senior management exposure to the 
Board as described on pages 55 to 57.

Ongoing programme developed and immediately implemented.

Increased information to be provided over time. 

Continued review and development of strategy.

Built into the Board’s future agenda.

Opportunity to develop relationships 
amongst Board members.

Directors to group together for initial induction and ongoing training, where possible. Informal occasions 
when the Board can be together without management present are being arranged.

The Board and its primary committees 

Board 
Chairman, Group CEO, 
Group CFO and 7 Non-
Executive Directors

The Board has a schedule of matters reserved for its approval and has a formal structure of 
delegated authority, whereby specified aspects of management and control of the Group 
have been delegated to the Group CEO, the Group CFO, business segments and the Board’s 
Committees. The Board has agreed the terms of reference for the Audit, Remuneration, 
Nominations, Risks and Disclosures, and Health, Safety & Environmental Committees 
and the Division of Responsibilities between the Chairman and the Group CEO.

Nominations Committee 
Chairman, Group CEO and  
4 Independent Non-Executive 
Directors

Remuneration Committee 
4 Independent Non-Executive 
Directors

Health, Safety &  
Environmental Committee 
Group CEO and 4 Non-Executive 
Directors

Audit Committee 
3 Independent Non-Executive 
Directors

Committee report 
on page 62

Committee report 
on page 65

Committee report 
on page 64

Committee report 
on page 60

The schedule of matters reserved, the terms of reference of each 
of the Board’s Committees and the Division of Responsibilities 
between the Chairman and the Group CEO, are available on request 
and on the Company’s website at www.thomascookgroup.com. 
The powers of the Directors are set out in the Company’s Articles of 
Association. These are also available on the Company’s website. 

The papers in respect of the Audit, Remuneration, Nominations and 
Health Safety & Environmental Committees are circulated to all the 
Non-Executive Directors, regardless of Committee membership. 
Major decisions taken under the Group’s Delegation of Authority 
are reported to the next Board meeting. 

Group Executive Committee 

Thomas Cook Leadership Council 

The Group CEO has also established the Thomas Cook Leadership 
Council (“TCLC”), comprising the top 130 leaders across the Group. 
The TCLC meets four times a year to review performance and help 
develop the Group’s strategy. 

Throughout the year, the Group CEO regularly held meetings amongst 
her Direct Reports to discuss a range of issues in relation to the strategic 
and operational development and performance of the businesses. 
As disclosed in the People section (on pages 25 to 28 above) external 
recruitment and the development from within the organisation 
of world-class talented leaders has been a priority during the year. 
Building on the success in this area, the CEO formed the Group 
Executive Committee on 1 November 2013. The CEO’s Direct Reports 
team and the Group Executive Committee that succeeded it comprise 
the most senior business leaders and Group function heads and, like 
the Thomas Cook Leadership Council, was both culturally and gender 
diverse reflecting the wide range of diversity amongst employees 
across the Group. 

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Thomas Cook Group plc  Annual Report & Accounts 2013

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Governance: Corporate governance report continued

Audit Committee

The main focus of the Audit 
Committee during the year has 
been to support and oversee the 
significant improvement led by 
executive management to the 
Group’s risk management and 
internal control arrangements.

Chairman
Martine Verluyten*

Meetings
Four 

Other members 
Dawn Airey 

Roger Burnell 

Directors biographies 
on page 50

Meetings also regularly attended by: 
The Chairman and the other Non-Executive 
Directors, Harriet Green (Group CEO), Michael Healy 
(Group CFO), Craig Stoehr (Group General Counsel), 
Lee Bradley (Director of Enterprise Risk and Audit), 
Derek Woodward (Group Company Secretary), 
Gavin Manson (Group Head of Financial Reporting) 
and PricewaterhouseCoopers LLP (“PwC”) 

Composition of the Committee 
During the year, Richard Pennycook was appointed 
a member on 1 April 2013, until his resignation 
from the Board on 5 June 2013.

*Martine Verluyten is considered by the Board to have recent 
and relevant financial experience, as required by the Code. 

Role of the Committee 
The Board has delegated to the Committee responsibility for 
overseeing the financial reporting, internal risk management and 
control functions and for making recommendations to the Board 
in relation to the appointment of the Company’s internal and 
external auditors. 

In accordance with its terms of reference, the Committee, which 
reports its findings to the Board, is authorised to: 
 > monitor the integrity of the annual and half-year results and interim 

management statements, including a review of the significant 
financial reporting judgements contained in them; 

 > review the Company’s internal financial controls and internal control 

and risk management systems; 

 > monitor and review the effectiveness of the Company’s internal 

audit function; 

 > establish and oversee the Company’s relationship with its external 
auditors, including the monitoring of their independence; and 

 > monitor matters raised pursuant to the Company’s “whistleblowing” 

arrangements. 

To enable it to carry out its duties and responsibilities effectively, the 
Committee relies on information and support from management 
across the business. The full terms of reference of the Committee are 
available at www.thomascookgroup.com or from the Group Company 
Secretary at the registered office. 

Principal activities during the year 
The main focus of the Audit Committee during the year has been to 
support and oversee the significant improvement led by executive 
management to the Group’s risk management and internal control 
arrangements. In that regard, the Committee welcomed the 
appointment of the Director of Enterprise Risk and Audit, who in 
turn has recruited a highly experienced and dedicated team of risk 
and audit professionals to support management in this important 
area. The Finance Function has also been strengthened to improve 
financial control. The significantly increased activity in respect of risk 
management, controls and internal audit for both transformational 
and business as usual activities has been summarised in 
comprehensive reports that have been presented to and reviewed by 
the Committee at each of its meetings during the year. This activity 
together with reports from the external auditors has supported 
the Audit Committee in providing its advice to the Board in respect 
of the effectiveness of internal control (see section headed “Risk 
management and internal control” on page 66 below). At the end of 
two of its meetings during the year, the Committee (and also those 
Non-Executive Directors who are not on the Committee) met with 
the Director of Enterprise Risk and Audit and the external auditors 
in the absence of management.

Thomas Cook Group plc  Annual Report & Accounts 2013 61

Committee activities

In addition to focus on risk management, controls and internal audit 
described opposite, the Committee has discharged its responsibilities 
during the year and has reviewed:

Financial
 > the full and half-year 
results (including 
accounting issues and 
judgements) and the 
interim management 
statements issued during 
the year; 
 > information in support of 
the statements in relation 
to going concern and 
disclosure of information 
to the auditors; 
 > the annual work plan 
for each of the internal 
audit team and the 
external auditors

Governance
 > the prevention, detection 
and reporting of fraud 
and the Group’s anti-fraud 
and ethics policies; 
 > proposals for engaging the 
external auditors to carry 
out non-audit related work 
(see below);
 > the Committee’s work plan 
for the year ahead and a 
review of historic activity 
against the Committee’s 
terms of reference;
 > the effectiveness of the 
external audit process and 
a proposal in respect of the 
re-election of the external 
auditors (see external 
auditors section below)

Within its terms of reference, the Committee is authorised to 
monitor the integrity of the annual and half-year results and interim 
management statements, including a review of the significant 
financial reporting judgements contained in them. At its meeting 
in November 2013, the Committee reviewed a comprehensive 
paper prepared by the Group Head of Financial Reporting, which set 
out the Group’s accounting policies and basis of preparation; gave 
consideration to a number of key disclosure considerations, including 
going concern, separately disclosed items and like-for-like analysis; 
matters arising in the preparation of the Group accounts; and the 
impact of new accounting developments. The Audit Committee also 
reviewed a paper prepared by the external auditors, which included 
the significant reporting and accounting matters. Both papers were 
reviewed and discussed by the Audit Committee. The Committee 
pays particular attention to matters that it considers to be important 
by virtue of their impact on the Group results and remuneration 
of senior management, or the level of complexity, judgement 
or estimation in their application in preparation of the Group’s 
Financial Statements. The significant issues considered by the 
Audit Committee were as follows:

Significant issue considered by the Committee How the issue was addressed by the Committee

Going Concern: The appropriateness of 
preparing the Group financial statements 
for the half year and full year on a going 
concern basis. 

The Group’s recapitalisation and 
treatment of costs: The appropriate 
accounting treatment of the costs 
and fees of £73 million in relation to 
the completion of the Group’s Capital 
Refinancing Plan in June 2013.

Impairment and deferred tax: In view 
of the Group’s losses in recent years, 
the Committee considered whether 
there was a need to impair certain 
asset values, including goodwill and the 
reasonableness of the Group’s recognition 
of deferred tax assets. 

Separately disclosed items: The 
Group has an established policy of 
separately disclosing items that are 
either exceptional or detract from the 
reader’s understanding of the underlying 
performance of the Group. 

Aircraft lease accounting and 
provisioning: The Group holds a 
number of its aircraft fleet on lease from 
third parties. The designation of aircraft 
leases as operating leases or finance 
leases impacts on several aspects of 
reported results. 

Control environment during 
Transformation: The Group is 
currently engaged in a fundamental 
Transformation encompassing most 
aspects of its activities. 

Disposal of Thomas Cook North 
America: In the year the Group disposed 
of its businesses in North America. 

The Committee considered papers 
prepared by management and, taking 
into account the external auditors’ review 
of these papers and their assumptions, 
concluded that management’s 
recommendation to prepare accounts on 
a going concern basis was appropriate.

The Committee reviewed a paper prepared 
by management on the proposed 
accounting treatment of costs associated 
with the Group’s recapitalisation. Having 
reviewed the paper, the Committee was 
comfortable with the treatment proposed 
and subsequently adopted.

The Committee considered a paper 
presenting management’s intended 
approach and having taken input 
from the auditors, agreed with 
management’s proposals.

The Committee considered management’s 
presentation of separately disclosed items 
and in particular items relating to the 
Group’s Transformation and certain non-
cash finance allocations. Having considered 
the matter, the Committee agreed to adopt 
management’s proposed presentation.

The Committee considered a paper 
prepared by management dealing 
with the impacts of lease accounting 
and related aircraft maintenance 
provisions and accepted management’s 
proposed treatment. 

The Committee considered the broader 
risks associated with this Transformation 
as well as focusing on the operation of the 
Group’s control environment throughout 
the Transformation period. The Committee 
also considered a report by management 
on the operation of financial and non-
financial controls throughout the year.

The Committee considered a proposal 
by management to account for its North 
America businesses under IFRS5 as a 
“discontinued operation” and agreed 
with the proposed treatment.

External auditors 
A policy is in place which requires all material non-audit work proposed 
to be carried out by the external auditors to be pre-authorised by 
the Committee in order to ensure that the provision of non-audit 
services does not impair the external auditors’ independence or 
objectivity. The policy, which is appended as a schedule to the Audit 
Committee’s terms of reference, is published on the Company’s 
website at www.thomascookgroup.com. An analysis of the fees 
earned by the Group’s auditors for audit and non-audit services is 
disclosed in Note 9 to the financial statements. PwC were appointed 
as the sole auditors to the Group in 2008 and since that date have 
complied with the partner rotation requirement set out in the Ethical 
Standards for auditors; Paul Cragg, a Partner of PwC, was newly 
appointed Senior Statutory Auditor following the re-appointment of 
PwC by shareholders at the AGM held on 7 February 2013. PwC have 

confirmed their independence as auditors of the Company in a letter 
addressed to the Directors.

 At its meeting in November 2013, the Audit Committee reviewed the 
effectiveness of the external audit process. This included reviewing 
comprehensive papers from both management and the external 
auditors, which set out the planning and execution of the conduct of 
the audit. The Audit Committee then held a meeting with the external 
auditors in the absence of management to discuss further. Upon the 
recommendation of the Audit Committee, PwC will be proposed for 
re-election by shareholders at the AGM to be held on 20 February 
2014. In reaching its decision to propose PwC for re-election, the Audit 
Committee took into account the effectiveness of the external audit 
process, the length of tenure of PwC as auditors and the objectivity 
and independence of the external auditor. 

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Thomas Cook Group plc  Annual Report & Accounts 2013

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Governance: Corporate governance report continued

Role of the Committee 
The Board has delegated to the Committee responsibility for 
reviewing and proposing appointments to the Board and for 
recommending any other changes to the composition of the Board 
or its Committees. The principal responsibility of the Committee is 
to make recommendations to the Board on all new appointments to 
the Board, as well as Board balance and composition. The Committee 
ensures that there is clarity in respect of the role description and 
capabilities required for such appointments. The Committee is also 
responsible for reviewing, at least every six months, or more frequently 
if required, the Directors’ potential conflicts of interest and for making 
recommendations to the Board in respect of authorising such matters. 
The full terms of reference of the Committee are available at 
www.thomascookgroup.com or from the Group Company Secretary 
at the registered office. 

Principal activities during the year 
At its meetings during the year, the Committee discharged its 
responsibilities as listed above and in particular: 

Committee activities

Governance
 > considered the re-appointment of the Directors, before making a 
recommendation to the Board regarding their re-election at the 2013 AGM; 
 > conducted a thorough process and made recommendations to the Board to 
appoint additional Non-Executive Directors in order to strengthen the Board; 
 > considered Directors’ potential conflicts of interest (see page 57).

Nominations Committee

The Board is strengthened 
by the appointment of 
three independent 
Non-Executive Directors.

Chairman
Frank Meysman 

Meetings
Four 

Other members 
Dawn Airey, Emre Berkin, Roger 
Burnell, Harriet Green and Martine 
Verluyten

Directors biographies 
on page 50

Meetings also regularly attended by: 
The other Non-Executive Directors, Derek Woodward 
(Group Company Secretary) and Craig Stoehr (Group 
General Counsel) 

Composition of the Committee 
A majority of the members of the Committee are 
Independent Non-Executive Directors. Emre Berkin 
and Harriet Green joined the Committee on 
1 November 2012. 

Thomas Cook Group plc  Annual Report & Accounts 2013 63

Board appointments policy 
Appointments to the Board are made on merit, against objective 
criteria and with due regard for the benefits of diversity on the 
Board. This process is led by the Committee which, after evaluating 
the balance of skills, knowledge and experience of each Director, 
makes recommendations to the Board. The Board appointments 
policy reinforces the Board’s principle that appointments are made 
on merit, in line with its current and future requirements, and reflect 
the UK listing and international activity of the Group. The policy 
also recognises the benefits of diversity, including gender diversity. 
Appointments during the course of the year have been in line with 
that policy and have reinforced the diverse composition of the Board. 
A table illustrating the diversity of the Board is shown on page 56. 
The Board endorses the aims of the Davies’ Report entitled “Women 
on Boards”. A copy of the Group’s Board appointments policy can be 
found on our website at www.thomascookgroup.com. 

One of the key areas of focus in 
the 2012 Board effectiveness 
review (re-affirmed in the 2013 
Board effectiveness review) was 
to evaluate the breadth of skills 
and experience on the Board. 
The output from that evaluation 
helped shape the candidate profile 
for the search for additional 
Non-Executive Directors. 

Non-Executive appointments 
One of the key areas of focus in the 2012 Board effectiveness review 
(re-affirmed in the 2013 Board effectiveness review) was to evaluate 
the breadth of skills and experience on the Board. The output from 
that evaluation (see page 58) helped shape the candidate profile for 
the search for additional Non-Executive Directors. Egon Zehnder*, 
an international search and selection firm, was appointed to assist 
the Chairman to identify a range of suitable candidates for review 
by the Nominations Committee. As a result of the ongoing process, 
Emre Berkin was appointed to the Board on 1 November 2012, 
Richard Pennycook was appointed on 1 April 2013 (although he 
subsequently resigned on 5 June 2013 to focus on his executive 
career) and Carl Symon and Warren Tucker were appointed on 
3 October 2013. The Chairman and the Committee will continue 
their work in the current year to continue to monitor and develop the 
Board’s succession plans. The Committee will also support the Board 
with a review of Committee memberships, once the newly appointed 
Directors have completed their induction programmes.

*Egon Zehnder does not carry out any other work for the Group.

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64

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Corporate governance report continued

Health, Safety & Environmental Committee

The Health, Safety & 
Environmental Committee has 
overseen a wide range of 
improvements, including the steps 
taken to embed our Code of 
Conduct across the Group.

Role of the Committee 
The Board has delegated to the Committee responsibility to review, 
develop and oversee consistent policy, standards and procedures 
for managing health, safety and environmental risks to the Group’s 
business. It is also responsible for the review and oversight of 
compliance with relevant legislation and regulation relating to health, 
safety and the environment across the Group. 

The full terms of reference of the Committee are available at 
www.thomascookgroup.com or from the Group Company Secretary 
at the registered office. 

Principal activities during the year 
At its meetings during the year, the Committee discharged its 
responsibilities as listed above and in particular reviewed, monitored 
and agreed: 

Chairman
Peter Marks 

Meetings
Four 

Other members 
Dawn Airey, Emre Berkin, Roger 
Burnell and Harriet Green 

Directors biographies 
on page 50

Meetings also regularly attended by: 
The other Non-Executive Directors, Lee Bradley 
(Director of Enterprise Risk and Audit), Steve Solomon 
(Director, Group Aviation Safety, Compliance and 
Security), Andy Cooper (Director of Government and 
External Affairs), Derek Woodward (Group Company 
Secretary), Craig Stoehr (Group General Counsel) 
and Beth Horlock (Deputy Company Secretary) 

Composition of the Committee 
Dawn Airey, Roger Burnell and Harriet Green were 
members of the Committee throughout the year. 
Peter Marks was Chairman of the Committee 
throughout the year. Emre Berkin was appointed 
as a member of the Committee on 1 April 2013. 

Committee activities

External affairs
 > the Group-wide child protection policy and 
implementation plan; 
 > progress in relation to the Group’s 
programme of government affairs

Values and standards
 > the roll out of the 
Group’s Code of 
Conduct

Stakeholder relations
 > the Group’s 
Sustainability Reports

Environmental
 > transfers and 
transport;
 > a number of health 
and safety policies, 
including the Group’s 
environmental and 
sustainability policies

Health and safety
 > the Group’s health and safety and sustainability strategies  
(also covering the Group’s hotel quality assurance programme),  
including performance against targets; 
 > future health and safety performance targets; 
 > the proposed outsourcing of customer health and safety data capture, 
risk assessment and data storage functions; 
 > overseas excursion safety policy compliance; 
 > employee safety regulations; 
 > the Group’s airline safety; 
 > key health and safety risks facing the Group and the mitigating actions taken; 
 > reviewed transfers and transport;
 > the Group Aviation drug and alcohol policy;
 > a crisis management test

The Group’s Sustainability Report is available on 
www.thomascookgroup.com/sustainability and contains the Group’s 
health & safety and environmental policies, an explanation of how 
Thomas Cook manages sustainability and progress against targets. 

A summary of the approach and the Group’s performance in relation to 
sustainability is contained on pages 47 to 49. 

Thomas Cook Group plc  Annual Report & Accounts 2013 65

Principal activities during the year 
During the year, the Committee made significant progress 
implementing best practice as it pursues its “Pay for Performance” 
policy. In this connection, the Chairman and the Chairman of 
the Committee have conducted extensive consultations with 
major shareholders and governance bodies. A report detailing 
the composition, responsibilities and work carried out by the 
Remuneration Committee during the year, including an explanation 
of how it applies the Principles of the Code in respect of Executive 
Directors’ remuneration, is included within the Remuneration Report 
on pages 70 to 87. 

Finance & Administration Committee 
To facilitate swift and efficient operational management 
decisions, the Board has established the Finance & Administration 
Committee (comprising any two Directors, one of whom must 
be an Executive Director), which has delegated authority within 
clearly identified parameters in relation to day-to-day financing and 
administrative matters. 

Risks and Disclosures Committee 
The Board has established a Risks and Disclosures Committee, 
which is responsible for implementing and monitoring systems and 
controls in respect of the management of inside information and the 
disclosure of such information to the market in accordance with the 
Company’s obligations under the UK Listing Authority’s Disclosure and 
Transparency Rules. The Committee meets regularly during the year 
to consider the Group’s activities and risks, having received inputs from 
the Risk Matters Group, against its disclosure obligations and to review 
all results announcements, following certification from individual 
executives from across the businesses. The Committee comprises 
the Group CEO, who is the Chairman, the Group CFO, the Director of 
Enterprise Risk and Audit, the Group General Counsel and the Group 
Company Secretary. Other attendees include senior managers from 
Group Finance and Investor Relations. 

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Remuneration Committee

The Remuneration Committee 
has aligned executive pay 
arrangements with our 
Transformation and profitable 
growth strategy.

Chairman
Roger Burnell 

Meetings
Five 

Other members 
Dawn Airey, Emre Berkin and 
Martine Verluyten 

Directors biographies 
on page 50

Meetings also regularly attended by: 
Frank Meysman (Chairman), Harriet Green (Group 
CEO)*, Peter Marks (Non-Executive Director), Sandra 
Campopiano (Chief People Officer), Judith Mackenzie 
(Group Head of Performance and Reward), Derek 
Woodward (Group Company Secretary) and Craig 
Stoehr (Group General Counsel)

 *Harriet Green does not attend in respect of matters relating to 
her remuneration. 

Composition of the Committee 
All members of the Committee are Independent Non-
Executive Directors. Emre Berkin was appointed as a 
member of the Committee on 1 April 2013. 

 
 
 
66

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Corporate governance report continued

Shareholder communication and engagement 
The Board promotes open communication with shareholders. 
This is formalised within the framework of an investor relations 
programme conducted by the Group CEO, the Group CFO and the 
Investor Relations team. The programme included the presentation 
of preliminary and half-year results, which can be accessed on the 
Thomas Cook Group website at www.thomascookgroup.com along 
with financial reports, interim management statements, other market 
announcements and trading updates. The management team 
conducts regular meetings with institutional investors and welcomes 
the dialogue that this enables with shareholders. 

During the year, in addition to their regular ongoing programme of 
investor meetings, the Group CEO and Group CFO had an extensive 
series of meetings with shareholders following the presentation of the 
Company’s new strategy to the market on 13 March 2013 and with 
existing and prospective investors in respect of the Company’s Capital 
Refinancing Plan that was completed in June 2013. The Company 
makes every effort to ascertain investor perceptions of the Company 
and regular reports of investor and analyst feedback are provided 
to the Board. Additionally, the Board responds to ad-hoc requests 
for information and all shareholders are entitled to attend the 
Annual General Meeting. In addition to its AGM in February 2013, the 
Company also held a general meeting in June 2013, to gain approval 
for the share placing and rights issue as part of its Capital Refinancing 
Plan. Shareholders are given the opportunity to lodge their votes 
by way of proxy and/or to attend such meetings in person where 
they have the opportunity to ask questions of the Board including 
the chairs of the Board Committees, vote by way of a poll and meet 
informally with the Directors to discuss any issues they may wish 
to raise.

During the year, both the Chairman of the Board and the Chairman 
of the Remuneration Committee met with a number of major 
institutional shareholders to discuss governance issues in general 
and, with those institutional investors who had voted against the 
Remuneration Report at the 2013 AGM, to listen to their reasons why 
they had exercised their vote in that way. As a result of the feedback 
received at those meetings, the Remuneration Committee agreed to 
change the approach to measuring achievement against the share 
price performance targets in respect of future awards under the 
Performance Share Plan. 

This is explained in more detail in the Remuneration Report  
on pages 70 to 87. 

Frank Meysman and Roger Burnell, the Senior Independent Director 
and Chairman of the Remuneration Committee, had ongoing dialogue 
with shareholders in respect of Executive remuneration matters. 
Between June and September 2013, they conducted a wide-scale 
engagement with a large number of the Company’s major institutional 
shareholders (representing over 50% of the Company’s shares 
in issue) and governance bodies to hear their views on proposed 
performance targets for both the 2012 and then forthcoming 
2013 awards to the Executive Directors under the Performance 
Share Plan and proposed amendments to the Company’s executive 
Remuneration Policy, presented in line with the new Directors' 
Remuneration Regulations. These meetings were both supportive 
and constructive and the Board and the Remuneration Committee 
were briefed on the feedback from the above discussions. The views 
expressed by shareholders were taken into account when finalising 
executive remuneration arrangements. The matters covered by the 
consultation are reported in the Remuneration Report on pages 70 
to 87.

In line with the authority given at its 2008 AGM, the Company uses 
its website and email as the primary means of communication with 
its shareholders. This arrangement provides significant benefits for 
shareholders and the Company in terms of timeliness of information, 
reduced environmental impact and cost. Shareholders may still opt 
to receive their communications in a paper format. The Company’s 
corporate website contains information for shareholders, including 
share price information and news releases. It can be found at 
www.thomascookgroup.com.

Risk management and internal control 
During the year, there has been significant progress made in the area 
of risk management and internal control. This has been led with a 
distinct “tone from the top” by the Group CEO and her strengthened 
management team, with the support of the Board and the Audit 
Committee, to drive a step-change improvement in the overall 
governance framework and culture throughout the organisation. 
A highly experienced and dedicated team of risk and audit 
professionals under the leadership of Lee Bradley, who was appointed 
as Director of Enterprise Risk and Audit in October 2012, has been 
recruited to drive a significant improvement agenda and to support 
management in this important area. Furthermore, high calibre 
professionals have also been recruited into the Group and Segment 
Finance teams to improve cash management and forecasting and 
financial controls.

The Group’s new approach to risk management and internal control is more 
fully described in the Risk management section on pages 30 and 31.

The management team conducts 
regular meetings with institutional 
investors and welcomes the dialogue 
that this enables with shareholders.

Thomas Cook Group plc  Annual Report & Accounts 2013 67

The Board recognises its ultimate accountability for maintaining an 
effective system of internal control and risk management that is 
appropriate in relation to both the scope and the nature of the Group’s 
activities and complies with the Turnbull Committee Guidance on the 
UK Corporate Governance Code (the “Turnbull Guidance”) and has 
approved the framework and the standards implemented. During the 
year, the Board and the Audit Committee have reviewed the reports 
of the Director of Enterprise Risk and Audit, which included the results 
from wholesale top-down and bottom up risk reviews, involving 
management across the Group. The Board has also undertaken a 
detailed exercise to consider its risk appetite. These activities have 
resulted in a Combined Assurance Plan, which will enable a risk based 
approach to the ongoing internal audit and assurance programme.

Risk identification and reporting 
Under the sponsorship of the Group CEO and her strengthened 
management team, a robust risk framework has been established 
though which risk is identified and managed with vigour. 
Management across the Group have responsibility for identifying 
and managing risk. Risk registers are continually updated through 
an ongoing programme of risk workshops with operational and 
financial management. Risk is formally assessed as a standing 
item at all monthly Segment level board meetings, with key risks 
being escalated and discussed by the RMG. The chair of the Audit 
Committee also has a standing invitation to attend the meetings 
of the RMG. The RMG reports to the Audit Committee and the Risks 
and Disclosure Committee. 

This framework will be developed and standards improved as the 
new approach to risk management and internal control is further 
embedded across the Group. 

Such a system is designed to manage rather than eliminate the risk of 
failure to achieve business objectives and can provide only reasonable, 
but not absolute, assurance against material misstatement or loss. 
The Board has delegated responsibility for the implementation 
of the Group risk management policy to the Risk Matters Group 
(“RMG”), which is chaired by the Director of Enterprise Risk and Audit 
and comprises senior executives from across the Group. The Chair 
of the Audit Committee is invited to each of the RMG meetings and 
attends regularly.

Risk appetite 
During the year, the Board undertook a detailed exercise to consider 
its risk appetite in a number of key areas for the business. The results 
of this review indicate the relative appetite of the Board across the risk 
factors and behaviours. 

The Board is aligned on the relative risks and has agreed the appetite 
for risk taking for Transformation initiatives and operational delivery 
is entrepreneurial, this position aligns with the strategic aims of 
the Transformation programme and targets set for the business. 
The Board has a low tolerance for Health and Safety, Reputation and 
Regulatory Compliance risks. In all other aspects, the Board takes a 
balanced view on risk taking. 

It is the intent of the Board to use the results of this review to support 
its ongoing decision making and risk mitigations. The Board will review 
annually or more frequently as required in the light of the changes to 
the economic environment, strategic progress and performance of 
the business.

This exercise is in addition to the evaluation of key risks facing the 
business, which is undertaken, formally, on an annual basis and 
disclosed on pages 30 and 31 and the ongoing management and 
monitoring of risks which is described below.

The RMG reports and the risk register identify the principal risks to 
the business and assess the adequacy of controls and procedures in 
place to mitigate the likelihood and the impact of these risks. There are 
also reports to the RMG by specific risk owners on the effectiveness of 
actions taken to mitigate risks. The regular risk reporting regime has 
created an environment for the development and improvement of 
risk management procedures across the Group. The Audit Committee 
reviews the reports of the RMG and makes recommendations to 
improve risk management and internal control. This process of risk 
identification, measurement and reporting provides a comprehensive 
ongoing assessment of the significant risks facing the Group and the 
mitigating actions taken in respect of those risks. This process ensures 
that the Group complies with relevant corporate governance best 
practice in relation to risk management, including the guidance issued 
under the Turnbull Guidance. The Group’s internal audit function 
reports directly to the Director of Enterprise Risk and Audit who, 
together with the Group Finance function, makes recommendations 
to the Audit Committee in relation to the maintenance of a sound 
control environment throughout the Group. 

A schedule of the Group’s principal risks and uncertainties and mitigating 
actions being taken by management is set out on pages 30 and 31. 

During the year, the Board 
undertook a detailed exercise 
to consider its risk appetite in 
a number of key areas for the 
business. The Board will use 
the results to support its 
ongoing decision making.

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68

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Corporate governance report continued

Code of Conduct 
During the year, a new set of Values and a Code of Conduct was 
drafted by a team of senior managers and employees drawn from 
each of our businesses across the Group. To ensure that this important 
work is fully embedded, over 90% of our employees across the Group 
have received comprehensive face-to-face training in interactive 
sessions led by line managers, with plans in place to ensure the 
remainder are trained in the near term. All new employees also 
undergo the training as part of their induction. Participation in the 
training is monitored by both line management and HR functions 
across the Group. Follow up interviews were also conducted amongst 
sample groups of employees in each of the business segments 
and relevant questions were included in the Group-wide employee 
engagement survey and in performance reviews as a means of 
confirming that employees have participated in the training session 
and are aware of the Code and comfortable with its contents. 
Further training will be given in 2014 to ensure the Code remains 
fully embedded across the organisation. 

Code of Conduct process

Drafted through engagement with stakeholders: Group-wide

Thorough training programme for all employees

Inclusion in Group-wide survey and performance reviews 
to confirm awareness

Ongoing monitoring

Further training in 2014

The Code of Conduct sets out how we expect our employees to 
conduct themselves in their everyday working life. It covers areas 
such as: behaviour towards our customers and our people; health 
and safety; reputation management; sustainable operation; supplier 
relationships; anti-bribery; conflicts of interest; competition law; 
risk management and controls; fraud, theft and false accounting; 
IT security; share dealing and our prohibition of political donations. 
The Code also includes guidance to employees about their 
responsibility to report problems and issues that come to their 
attention and the alternative ways of raising such issues in escalating 
order – line management, HR, the “ask-Harriet” email facility, which 
promotes feedback from all employees, and the Trustline – see below.

The Code of Conduct was issued to all employees in paper copy and 
is also available on the Group’s intranet and website. In addition, the 
Group Company Secretary is available for advice on any matter which 
may give rise to cause for concern. 

Whistleblowing 
As mentioned above, the Code includes guidance to employees 
about their responsibility to report problems and issues that come 
to their attention and also the alternative ways of raising such 
issues. This included a thorough re-launch of the independently run 
whistleblowing helpline re-named the Trustline. Details of the Trustline 
are published in the Code of Conduct booklet and also on the Group’s 
intranet site. Also included in the Code of Conduct were details of the 
“ask-Harriet” email facility, which allows every employee across the 
Group to raise issues or make suggestions for improvement directly 
with the Group CEO. Significant issues brought to management’s 
attention through the Trustline or “ask-Harriet” email facility are 
reported to the Audit Committee.

Review of system of internal control 
During the year, the Board, through the work of the Audit Committee, 
has conducted a review of the effectiveness of the Group’s system 
of internal control. There is an ongoing process for the identification 
and evaluation of risk management and internal control processes, 
which has been in place, and significantly improved, throughout the 
year and remains in place up to the date of the financial statements. 
This includes the process by which management prepares 
consolidated accounts. The work conducted by management and 
described on pages 30 and 31 is complemented, supported and 
challenged by the controls assurance work carried out independently 
by the external auditors, PwC, and the Group Internal Audit function. 
Regular reports on control issues are presented to the Audit 
Committee by the Director of Enterprise Risk and Audit. The Board, 
in reviewing the effectiveness of the system of internal control, 
can confirm that necessary actions have been or are being taken 
to remedy any significant failings or weaknesses identified from 
that review. The appointment of the Director of Enterprise Risk and 
Audit was approved by the Audit Committee at the beginning of the 
financial year in response to findings from the Audit Committee’s 
ongoing review. 

The approach to risk management and control that is being implemented 
in the current financial year is set out in the Risk management section 
on pages 30 and 31. 

Thomas Cook Group plc  Annual Report & Accounts 2013 69

In preparing those financial statements, the Directors are required to: 
 > select suitable accounting policies and then apply them consistently; 
 > make judgements and accounting estimates that are reasonable 

and prudent; and 

 > state that the financial statements comply with IFRSs as adopted by 

the European Union. 

The Directors confirm that they have complied with the above 
requirements in preparing the financial statements. The Directors 
also confirm that they consider the annual report and accounts, 
taken as a whole, is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the Company’s 
performance, business model and strategy.

The Directors are responsible for keeping proper accounting records 
that show and explain the Company’s transactions and disclose with 
reasonable accuracy at any time the financial position of the Company 
and the Group, and for ensuring that the financial statements and 
the Directors’ Remuneration Report comply with the Companies Act 
2006 and, as regards the Group financial statements, Article 4 of the 
IAS Regulation. They are also responsible for safeguarding the assets 
of the Company and the Group and hence for taking reasonable steps 
for the prevention and detection of fraud and other irregularities. 

The Directors are responsible for the maintenance and integrity of the 
Company’s website, and legislation in the United Kingdom governing 
the preparation and dissemination of financial statements may differ 
from legislation in other jurisdictions. 

Each of the Directors, who were in office at the date of this report, 
whose names and responsibilities are listed on pages 50 and 51, 
confirm that, to the best of their knowledge: 
 > the Group financial statements, which have been prepared in 

accordance with IFRSs as adopted by the EU, give a true and fair view 
of the assets, liabilities, financial position and profit of the Group; 
and 

 > the Strategic and Directors’ Report contained on pages 2 to 89 

includes a fair review of the development and performance of the 
business and the position of the Group, together with a description 
of the principal risks and uncertainties that it faces. 

Disclosure of information to auditors 
Each of the Directors who held office at the date of approval of this 
Directors’ Report confirms that: so far as he/she is aware, there is 
no relevant audit information of which the Company’s auditors are 
unaware; and that he/she has taken all steps that he/she ought to 
have taken as a Director to make him/her aware of any relevant audit 
information and to establish that the Company’s auditors are aware of 
that information. 

Share capital and related disclosures 
Disclosures in relation to the share capital of the Company, including 
the Company’s major shareholders are given in the “Other Disclosures” 
section on pages 88 to 89.

Going concern 
After making appropriate enquiries and taking into account the 
matters set out in the Risk management section on pages 30 and 
31, the Directors have a reasonable expectation that the Company 
and the Group have adequate resources to continue in operational 
existence for the foreseeable future. For this reason, they continue to 
adopt the going concern basis in preparing the financial statements. 

Internal control and risk management in relation to the 
financial reporting process 
The Group has a thorough assurance process in place in respect of the 
preparation, verification and approval of periodic financial reports. 
This process includes:
 > the involvement of qualified, professional employees with an 
appropriate level of experience (both in Group Finance and 
throughout the business);

 > formal sign-offs from appropriate business segment managing 

directors and finance directors;

 > comprehensive review and, where appropriate, challenge from key 

internal Group functions;

 > a transparent process to ensure full disclosure of information to the 
external auditors. Engagement of a professional and experienced 
firm of external auditors;

 > oversight by the Group’s Audit Committee, involving (amongst 

other duties):
 –  a detailed review of key financial reporting judgements which 

have been discussed by management;

 –  review and, where appropriate, challenge on matters including:
 (cid:70)  the consistency of, and any changes to, significant accounting 

policies and practices during the year;

 (cid:70) significant adjustments resulting from an external audit;
 (cid:70) the going concern assumption; and
 (cid:70)  the Company’s statement on internal control systems, prior to 

endorsement by the Board.

The above process, and the review by the Audit Committee of a 
comprehensive note that sets out the details of the preparation, 
internal verification and approval process for the Annual Report and 
Accounts, provides comfort to the Board that the Annual Report 
and Accounts, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to assess 
the Company’s performance, business model and strategy. 

Statement of Directors’ Responsibilities in respect 
of the Annual Report, the Directors’ Remuneration 
Report and the Financial Statements 
The Directors are responsible for preparing the Annual Report, the 
Directors’ Remuneration Report and the financial statements in 
accordance with applicable law and regulations. Company law requires 
the Directors to prepare financial statements for each financial 
year. Under that law, the Directors have prepared the Group and 
the Company financial statements in accordance with International 
Financial Reporting Standards (“IFRSs”) as adopted by the European 
Union. The financial statements are required by law to give a true and 
fair view of the state of affairs of the Company and the Group and of 
the profit or loss of the Group for that period. 

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70

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Report on Directors’ Remuneration  
Annual Statement by Chair of Remuneration Committee

Pay for  
performance 

The Committee considers it 
essential to ensure that our 
executive pay arrangements 
are fully aligned with the 
ambition and achievement 
of our Transformation and 
profitable growth strategy.

Chairman
Roger Burnell 

Dear Shareholder, 

I am delighted to present our report on Directors’ remuneration at 
the end of a very successful year. The Group’s improved financial 
performance and rapid progress in respect of the Transformation 
have exceeded our initial expectations. Whilst these significant 
achievements are fully explained on pages 2 to 45 of the Annual 
Report, I would like to summarise the Group’s achievements here 
to give context to the decisions of the Committee during, and in 
respect of, the year.

The Committee believes that the performance of Harriet Green has 
been exceptional throughout the year. Under her strong leadership 
and vision we have effected a rigorous and rapid turnaround of the 
business and moved at pace with our ambitious Transformation; 
delivering more than expected, as demonstrated by our significantly 
improved financial performance across a range of KPIs. We have also 
developed, communicated and started to implement our strategy 
of sustainable profitable growth. The performance of Michael 
Healy is also regarded by the Committee as exceptional with the 
introduction of a successful range of internal disciplines and measures 
to strengthen our balance sheet and the execution, in June of this year, 
of our £1.6 billion Capital Refinancing Plan.

The outstanding performance of our Executive Directors across a 
range of metrics, as disclosed on page 80 of the Annual Remuneration 
Report, should not diminish the stretching nature of the targets when 
set by the Committee at the start of the year. It is against this pleasing 
backdrop, and in line with our ‘pay for performance’ remuneration 
philosophy, that the Committee has taken its decisions in respect of 
our Executive Directors’ remuneration arrangements.

The Committee considers it essential to ensure that our executive pay 
arrangements are fully aligned with the ambition and achievement 
of our Transformation and profitable growth strategy. We also aim to 
operate a “best-in-class” approach to governance and shareholder 
engagement, so that our executives are remunerated in a manner 
that reflects the views of our shareholders and best corporate 
governance practice.

Thomas Cook Group plc  Annual Report & Accounts 2013 71

Alignment with our Transformation 
and profitable growth strategy
The Committee rigorously follows its pay for performance philosophy 
and, during the year, developed senior executive pay arrangements 
to ensure they are both stretching and fully aligned with our ambitious 
Transformation and profitable growth strategy. For the first time, all 
senior executives now share in the same strategic targets and KPIs that 
will focus Thomas Cook on delivery and success. Performance against 
these targets and KPIs is monitored on a regular basis. 

Key changes in line with the above reward philosophy include:
 > new financial performance measures and targets for the 

Performance Share Plan (PSP); and 

 > new financial and strategic performance measures and targets 

for the 2013/14 annual bonus plan. 

The changes outlined impact upon all senior executives with 
responsibility for delivering our Transformation, including 
Executive Directors.

Aligning the long-term interests of 
our senior executives 
The Committee considers it is important that Executive Directors 
and other key senior executives should further demonstrate their 
alignment with the long-term interests of shareholders and, therefore, 
the following changes have been made:
 > the introduction of a shareholding guideline policy of 1x salary; and
 > increased annual bonus deferral, with one-third of the annual bonus 
deferred for two years and the unvested deferred shares subject 
to clawback.

Our targets and KPIs for our Transformation  
and profitable growth strategy

FY15 Target

How our remuneration is aligned with our Transformation  
and profitable growth strategy
Annual bonus 13/14

Performance share plan 2012 and 2013

New product revenue

Web penetration

Cost out/profit improvement

Sales CAGR (3 year)

Gross margin improvement

UK underlying EBIT margin

Cash conversion

> £700m1

Reflected as a core measure

> 50%

> £440m1

> 3.5%

> 1.5%

Reflected as a core measure
Reflected in Group EBIT measure and 
Group CEO and CFO role-specific objectives

Role-specific objectives where appropriate
Reflected in Group EBIT measure and 
Group CEO and CFO role-specific objectives

–

–

Reflected in our Group EBIT core measure

–

Reflected in our Group EBIT core measure

> 5%

Role-specific objectives where appropriate

–

> 70%1

Reflected as a core measure

Reflected as a core measure for 2012 and 2013

1   As described on page 20, three of the targets set out above have been significantly increased since March 2013, when they were first set and communicated to the market (reflecting the pace and extent of progress 
in respect of the Transformation). These increased targets are: “new product revenue” – increased from £500 million to £700 million, “cost out/profit improvement” – increased from £350 million to £440 million, 
and “cash conversion” – increased from 60% to 70%. The targets for the FY 13/14 annual bonus and the September 2013 PSP awards were set with reference to the new targets.

Reflecting the views of our shareholders
In summer 2013, the Committee conducted a comprehensive 
consultation with our major shareholders, representing greater than 50% 
of our share capital, and also key governance bodies to discuss our overall 
remuneration policy and the changes outlined above. 

We are grateful for the level of engagement and the positive, supportive 
and constructive feedback we received on our proposals. We used 
these inputs to finalise our remuneration policy as we strive to operate 
a “best-in-class” approach to remuneration and corporate governance.

Further detail, including key changes that were made as result of this 
consultation, is set out on pages 76 and 87.

We remain committed to ongoing engagement with our shareholders 
and expect to consult with our major shareholders in relation to any 
matters that we consider shareholders should have the opportunity 
to express a prior view on. This includes determining the performance 
measures for the next award under the Performance Share Plan 
(currently expected to be made in January 2015) and the exercise of 
flexibility or significant discretion as provided for in our Policy Report.

Remuneration outcomes for 2012/13
As referenced above, the annual bonus performance targets set at the 
start of the year were stretching and fully reflected the challenging nature 
of the task that then lay ahead. We believe in pay for performance and 
therefore, due to the exceptional performance by our management 
team, 100% of the maximum annual bonus opportunity was paid to 

Harriet Green and Michael Healy. A full discussion of performance against 
targets is set out on page 80.

The 2010 PSP and Co-Investment Plan (COIP) awards lapsed as the 
performance targets were not met.

Remuneration for 2013/14
Base salary, annual bonus and PSP award decisions for 2013/14 are set 
out in the “Statement of implementation of remuneration Policy in the 
following financial year” on pages 84 and 85.

Those decisions also reflect the exceptional performance of both 
Harriet Green and Michael Healy over the last year, as evidenced by 
the achievement of the first stages of our Transformation; and the 
significant contribution that will be required from our Executive Directors 
in the future. 

New style report 
Our Remuneration Report has been prepared in line with the new 
regulations. We are grateful to shareholders for their inputs to our Policy 
Report during our summer 2013 consultation and look forward to your 
support at the 2014 AGM and throughout the year ahead.

Roger Burnell  
Chairman of the Remuneration Committee 
27 November 2013

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72

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Report on Directors’ Remuneration  
Directors’ Remuneration Policy

It is intended that this Policy Report shall take binding effect from the date of its approval at the 2014 AGM. 

Information on how the Company intends to implement the policy for the current financial year is set out in the 
“Statement of implementation of remuneration policy” section in the attached Annual Remuneration Report.

Future policy table

Element

Purpose and link to strategic objectives

Operation

Base salary

–  Provides fixed remuneration for the 

role, which reflects the size and scope of 
the Executive Director’s responsibilities.

–  Attracts and retains the high-calibre 

talent necessary to deliver the 
business strategy.

– Salaries are paid monthly and are normally reviewed annually. 
– Consideration is typically given to a range of factors including:
(cid:4) (cid:70)(cid:4)(cid:23)(cid:39)(cid:56)(cid:35)(cid:4)(cid:31)(cid:44)(cid:34)(cid:4)(cid:49)(cid:33)(cid:45)(cid:46)(cid:35)(cid:4)(cid:45)(cid:36)(cid:4)(cid:50)(cid:38)(cid:35)(cid:4)(cid:9)(cid:54)(cid:35)(cid:33)(cid:51)(cid:50)(cid:39)(cid:52)(cid:35)(cid:4)(cid:8)(cid:39)(cid:48)(cid:35)(cid:33)(cid:50)(cid:45)(cid:48)(cid:96)(cid:49)(cid:4)(cid:48)(cid:35)(cid:49)(cid:46)(cid:45)(cid:44)(cid:49)(cid:39)(cid:32)(cid:39)(cid:42)(cid:39)(cid:50)(cid:39)(cid:35)(cid:49)
(cid:4) (cid:70)(cid:4)(cid:20)(cid:35)(cid:48)(cid:36)(cid:45)(cid:48)(cid:43)(cid:31)(cid:44)(cid:33)(cid:35)(cid:4)(cid:31)(cid:44)(cid:34)(cid:4)(cid:35)(cid:54)(cid:46)(cid:35)(cid:48)(cid:39)(cid:35)(cid:44)(cid:33)(cid:35)
(cid:4) (cid:70)(cid:4)(cid:24)(cid:55)(cid:46)(cid:39)(cid:33)(cid:31)(cid:42)(cid:4)(cid:46)(cid:31)(cid:55)(cid:4)(cid:42)(cid:35)(cid:52)(cid:35)(cid:42)(cid:49)(cid:4)(cid:36)(cid:45)(cid:48)(cid:4)(cid:33)(cid:45)(cid:43)(cid:46)(cid:31)(cid:48)(cid:31)(cid:32)(cid:42)(cid:35)(cid:4)(cid:48)(cid:45)(cid:42)(cid:35)(cid:49)(cid:4)(cid:39)(cid:44)(cid:4)(cid:33)(cid:45)(cid:43)(cid:46)(cid:31)(cid:44)(cid:39)(cid:35)(cid:49)(cid:4)(cid:45)(cid:36)(cid:4)(cid:31)(cid:4)(cid:49)(cid:39)(cid:43)(cid:39)(cid:42)(cid:31)(cid:48)(cid:4)(cid:49)(cid:39)(cid:56)(cid:35)(cid:4)(cid:31)(cid:44)(cid:34)(cid:4)(cid:33)(cid:45)(cid:43)(cid:46)(cid:42)(cid:35)(cid:54)(cid:39)(cid:50)(cid:55)(cid:4)(cid:39)(cid:44)(cid:4)(cid:50)(cid:38)(cid:35)(cid:4)(cid:48)(cid:35)(cid:42)(cid:35)(cid:52)(cid:31)(cid:44)(cid:50)(cid:4)(cid:43)(cid:31)(cid:48)(cid:41)(cid:35)(cid:50)
(cid:4) (cid:70)(cid:4)(cid:20)(cid:31)(cid:55)(cid:4)(cid:36)(cid:45)(cid:48)(cid:4)(cid:45)(cid:50)(cid:38)(cid:35)(cid:48)(cid:4)(cid:35)(cid:43)(cid:46)(cid:42)(cid:45)(cid:55)(cid:35)(cid:35)(cid:49)(cid:4)(cid:39)(cid:44)(cid:4)(cid:50)(cid:38)(cid:35)(cid:4)(cid:11)(cid:48)(cid:45)(cid:51)(cid:46)(cid:64)

Retirement 
benefits

Benefits

Annual bonus

Long-term 
share-based 
incentive plan

–  To provide competitive post-retirement 
benefits or cash allowance equivalent.

–  Payment may be made either into a pension scheme (e.g. a defined contribution plan) or delivered as a  

cash allowance with Company contributions set as a percentage of basic salary. 

–  Attracts and retains the high-calibre 

– Level of benefit is dependent upon seniority.

talent necessary to deliver the 
business strategy.

–  Ensures the overall package 

is competitive.

–  Attracts and retains the high-calibre 

talent necessary to deliver the 
business strategy.

–  Energises and focuses management on 
rigorous execution of Thomas Cook’s 
strategy on an annual basis. 

–  Rewards annual performance against 
challenging annual targets and key 
performance indicators which are 
critical to the realisation of our business 
strategy. 

–  Compulsory deferral into the 

Company’s shares provides a link to the 
creation of long-term sustainable value, 
and also a retention element.

–  The clawback provision enables the 

Company to mitigate risk.

–  Energises and focuses management on 
rigorous execution of Thomas Cook’s 
strategy over the longer term.
–  Rewards sustained performance 

against challenging long-term targets 
and key performance indicators which 
are critical to the realisation of our 
business strategy. 

–  Long-term performance targets and 
share-based remuneration support 
the creation of long-term shareholder 
value. 

–  Provision of a range of benefits by the Company. Such benefits may include those currently provided to Executive 
Directors, as disclosed on page 79. These are reviewed annually by the Committee to ensure that they provide a 
competitive package and facilitate the delivery of the business strategy.

–  The Company reserves the right to deliver benefits to Executive Directors depending on their individual 

circumstances, which may include housing, travel, education, healthcare and other allowances. 

–  In the case of non-UK executives, the Committee may consider additional allowances in line with standard practice.

–  Measures and targets are set annually and pay-out levels are determined by the Committee after the year end 

based on performance against those targets.

–  The Committee has full discretion to amend the bonus pay-out (upwards or downwards), if in its judgement any 

formulaic output does not produce a fair result for either the individual Executive Director or the Company, taking 
account of the overall business performance or situation of the Company.

–  Executive Directors must defer one-third of their annual bonus into Company shares which then vest two years 

after the cash bonus payment date, subject to continued employment and clawback provisions but no additional 
performance conditions. Regarding the clawback provisions, unvested share awards lapse in certain scenarios, 
as described on page 74.

– Good leaver terms are described in more detail on page 75.
–  At the Committee’s discretion, Executive Directors may receive the value of dividend equivalents during 

the holding period on the vested shares.

–  The current Performance Share Plan was approved by shareholders in 2007, and is governed by the rules of the Plan. 

A summary of the key features is set out below:

–  Awards may be made in the form of conditional shares or options with vesting dependent upon the achievement of 
performance conditions set by the Committee. Vesting of awards will be subject to a three-year performance period. 

–  The Committee has full discretion to amend the number of shares that vest (upwards or downwards), if in its 

judgement any formulaic output does not produce a fair result for either the individual Executive Director or the 
Company, taking account of the overall business performance or situation of the Company.

–  The award will lapse if the participant leaves employment before vesting unless in specific “good leaver” 

circumstances. Good leaver terms are described in more detail on page 75.

–  The Committee may in the event of a variation of the Company’s share capital adjust or amend the terms of 

the awards in accordance with the rules of the Plan. 

–  If the Company pays any dividends in respect of record dates falling in the period from the award date to the 
vesting date, the Committee may consider that the Executive should receive a payment following delivery 
of the shares in satisfaction of their award, the value of which is equivalent to the cash value of the dividends 
in respect of any shares that vest.

Chairman and 
Non-Executive 
Director fees

–  To reward individuals for fulfilling the 

–  The Committee is responsible for determining the fees for the Chairman of the Company. The fees for the other 

relevant role.

Non-Executive Directors are set by the Board.

–  Attracts and retains individuals with 

the skills, experience and knowledge to 
contribute to an effective Board.

– The fee structure may include:
(cid:4) (cid:70)(cid:4)(cid:5)(cid:4)(cid:32)(cid:31)(cid:49)(cid:39)(cid:33)(cid:4)(cid:36)(cid:35)(cid:35)
(cid:4) (cid:70)(cid:4)(cid:5)(cid:34)(cid:34)(cid:39)(cid:50)(cid:39)(cid:45)(cid:44)(cid:31)(cid:42)(cid:4)(cid:36)(cid:35)(cid:35)(cid:49)(cid:4)(cid:36)(cid:45)(cid:48)(cid:4)(cid:33)(cid:38)(cid:31)(cid:39)(cid:48)(cid:43)(cid:31)(cid:44)(cid:49)(cid:38)(cid:39)(cid:46)(cid:4)(cid:45)(cid:36)(cid:4)(cid:6)(cid:45)(cid:31)(cid:48)(cid:34)(cid:4)(cid:33)(cid:45)(cid:43)(cid:43)(cid:39)(cid:50)(cid:50)(cid:35)(cid:35)(cid:49)
(cid:4) (cid:70)(cid:4)(cid:5)(cid:34)(cid:34)(cid:39)(cid:50)(cid:39)(cid:45)(cid:44)(cid:31)(cid:42)(cid:4)(cid:36)(cid:35)(cid:35)(cid:49)(cid:4)(cid:36)(cid:45)(cid:48)(cid:4)(cid:36)(cid:51)(cid:48)(cid:50)(cid:38)(cid:35)(cid:48)(cid:4)(cid:48)(cid:35)(cid:49)(cid:46)(cid:45)(cid:44)(cid:49)(cid:39)(cid:32)(cid:39)(cid:42)(cid:39)(cid:50)(cid:39)(cid:35)(cid:49)(cid:4)(cid:72)(cid:36)(cid:45)(cid:48)(cid:4)(cid:35)(cid:54)(cid:31)(cid:43)(cid:46)(cid:42)(cid:35)(cid:65)(cid:4)(cid:23)(cid:35)(cid:44)(cid:39)(cid:45)(cid:48)(cid:4)(cid:13)(cid:44)(cid:34)(cid:35)(cid:46)(cid:35)(cid:44)(cid:34)(cid:35)(cid:44)(cid:50)(cid:4)(cid:8)(cid:39)(cid:48)(cid:35)(cid:33)(cid:50)(cid:45)(cid:48)(cid:49)(cid:38)(cid:39)(cid:46)(cid:74)(cid:64)
– Travel and hotel costs that are deemed to be an employment benefit by the relevant tax authority may also be paid.

The Committee reserves the right to make any remuneration or loss of office payments (including the satisfaction of any outstanding awards of variable remuneration made to Executive Directors), where the 
terms of that payment were agreed: (i) prior to the approval of this Policy under their original terms – for these purposes, the terms of a share award are “agreed” at the time it is granted; or (ii) at a time where 
the individual was not a Director of the Company, and in the opinion of the Committee, the payment was not in consideration for the individual becoming a Director of the Company.

Thomas Cook Group plc  Annual Report & Accounts 2013 73

Maximum opportunity

Performance metrics

– Current salaries are disclosed on page 85.
–  Increases may be made to salary levels in certain circumstances as 

Performance, through our performance management processes is one of the key considerations in setting 
and reviewing salary.

required, for example, to reflect:

(cid:4) (cid:70)(cid:4)(cid:13)(cid:44)(cid:33)(cid:48)(cid:35)(cid:31)(cid:49)(cid:35)(cid:4)(cid:39)(cid:44)(cid:4)(cid:49)(cid:33)(cid:45)(cid:46)(cid:35)(cid:4)(cid:45)(cid:36)(cid:4)(cid:48)(cid:45)(cid:42)(cid:35)(cid:4)(cid:45)(cid:48)(cid:4)(cid:48)(cid:35)(cid:49)(cid:46)(cid:45)(cid:44)(cid:49)(cid:39)(cid:32)(cid:39)(cid:42)(cid:39)(cid:50)(cid:55)
(cid:4) (cid:70)(cid:4)(cid:20)(cid:35)(cid:48)(cid:36)(cid:45)(cid:48)(cid:43)(cid:31)(cid:44)(cid:33)(cid:35)(cid:4)(cid:39)(cid:44)(cid:4)(cid:48)(cid:45)(cid:42)(cid:35)
(cid:4) (cid:70)(cid:4)(cid:5)(cid:44)(cid:4)(cid:9)(cid:54)(cid:35)(cid:33)(cid:51)(cid:50)(cid:39)(cid:52)(cid:35)(cid:4)(cid:8)(cid:39)(cid:48)(cid:35)(cid:33)(cid:50)(cid:45)(cid:48)(cid:4)(cid:32)(cid:35)(cid:39)(cid:44)(cid:37)(cid:4)(cid:43)(cid:45)(cid:52)(cid:35)(cid:34)(cid:4)(cid:50)(cid:45)(cid:4)(cid:43)(cid:31)(cid:48)(cid:41)(cid:35)(cid:50)(cid:4)(cid:46)(cid:45)(cid:49)(cid:39)(cid:50)(cid:39)(cid:45)(cid:44)(cid:39)(cid:44)(cid:37)(cid:4)(cid:45)(cid:52)(cid:35)(cid:48)(cid:4)(cid:50)(cid:39)(cid:43)(cid:35)(cid:64)
–  Ordinarily, salary increases will not exceed the average increase 

awarded to other employees in the Group.

– Current Company contribution rates are disclosed on page 79.
–  Set at a level which the Committee considers is appropriately 

positioned against comparable roles in companies of a similar size 
and complexity in the relevant market.

None.

–  Benefits may include those currently provided to Executive Directors, 
as disclosed on page 79, however the Committee reserves the right 
to provide such level of benefits as it considers appropriate to support 
the ongoing strategy of the Company.

None.

For maximum performance:
– 150% of salary.

–  The Committee will have regard to various performance metrics (which will be determined by 

the Committee) measured over the relevant financial year, when determining bonuses. 

–  No less than 70% of the award is based on financial measures and up to 30% of the award may 

be based on the achievement of role-specific objectives, which may be financial or non-financial. 
–  For achievement of a “threshold” performance level, (the minimum level of performance that results 

in any payment), no more than 20% of the maximum for each element of the bonus pays out.
–  For achievement of a “mid” performance level, no more than 60% of the maximum for each 

performance metric in relation to the bonus pays out.

– For achievement of a “maximum” performance level, 100% of the maximum pays out.

–  Under the plan rules, the aggregate value of all awards made within 

any 12 month period must not exceed 200% of base salary (or 
such other period as the Committee may determine in exceptional 
circumstances). 

–  The normal maximum face value of awards is 150% of salary. 

However the Committee has a discretion to award up to the plan rules 
max, when it believes the situation warrants a higher level of award.

–  The performance measures for the Performance Share Plan will be a combination of financial measures 
and share price based measures, measured over at least a three-year performance period. Normally, the 
weightings will be as follows:

(cid:4) (cid:70)(cid:4)(cid:5)(cid:50)(cid:4)(cid:42)(cid:35)(cid:31)(cid:49)(cid:50)(cid:4)(cid:143)(cid:138)(cid:155)(cid:4)(cid:53)(cid:39)(cid:42)(cid:42)(cid:4)(cid:32)(cid:35)(cid:4)(cid:32)(cid:31)(cid:49)(cid:35)(cid:34)(cid:4)(cid:45)(cid:44)(cid:4)(cid:105)(cid:44)(cid:31)(cid:44)(cid:33)(cid:39)(cid:31)(cid:42)(cid:4)(cid:43)(cid:35)(cid:31)(cid:49)(cid:51)(cid:48)(cid:35)(cid:49)
(cid:4) (cid:70)(cid:4)(cid:5)(cid:50)(cid:4)(cid:42)(cid:35)(cid:31)(cid:49)(cid:50)(cid:4)(cid:141)(cid:138)(cid:155)(cid:4)(cid:53)(cid:39)(cid:42)(cid:42)(cid:4)(cid:32)(cid:35)(cid:4)(cid:32)(cid:31)(cid:49)(cid:35)(cid:34)(cid:4)(cid:45)(cid:44)(cid:4)(cid:49)(cid:38)(cid:31)(cid:48)(cid:35)(cid:4)(cid:46)(cid:48)(cid:39)(cid:33)(cid:35)(cid:4)(cid:32)(cid:31)(cid:49)(cid:35)(cid:34)(cid:4)(cid:43)(cid:35)(cid:31)(cid:49)(cid:51)(cid:48)(cid:35)(cid:49)(cid:4)
(cid:4) (cid:70)(cid:4)(cid:24)(cid:38)(cid:35)(cid:4)(cid:48)(cid:35)(cid:43)(cid:31)(cid:39)(cid:44)(cid:39)(cid:44)(cid:37)(cid:4)(cid:140)(cid:138)(cid:155)(cid:4)(cid:43)(cid:31)(cid:55)(cid:4)(cid:32)(cid:35)(cid:4)(cid:32)(cid:31)(cid:49)(cid:35)(cid:34)(cid:4)(cid:35)(cid:39)(cid:50)(cid:38)(cid:35)(cid:48)(cid:4)(cid:45)(cid:44)(cid:4)(cid:105)(cid:44)(cid:31)(cid:44)(cid:33)(cid:39)(cid:31)(cid:42)(cid:4)(cid:45)(cid:48)(cid:4)(cid:49)(cid:38)(cid:31)(cid:48)(cid:35)(cid:4)(cid:46)(cid:48)(cid:39)(cid:33)(cid:35)(cid:4)(cid:32)(cid:31)(cid:49)(cid:35)(cid:34)(cid:4)(cid:43)(cid:35)(cid:31)(cid:49)(cid:51)(cid:48)(cid:35)(cid:49)(cid:64)
–  The Committee will determine more specific performance measures for future awards as the Company 
makes progress with its Transformation during 2014 and will consult with major shareholders ahead of 
the next award.

–  The performance measures may be adjusted, following grant, by the Committee to ensure a consistent 

basis of calculation and to provide a fair reflection of the Company’s performance. 

–  For achievement of a “threshold” performance level, (which is the minimum level of performance that results 

in any part of an award vesting), no more than 30% of each respective element of the award will vest.

–  For achievement of a “maximum” performance level, (which is the highest level of performance that results 

in any additional vesting), 100% of each respective element of the award will vest.

–  Normally, there will be straight-line vesting for any performance level between “threshold” and “maximum”.
–  The Committee may substitute, vary or waive the performance targets if an event occurs which causes the 

Committee to consider that the target is no longer appropriate. 

–  Set at a level which the Committee (or the Board, as appropriate) 

None.

considers:

(cid:4) (cid:70)(cid:4)(cid:4)(cid:22)(cid:35)(cid:106)(cid:35)(cid:33)(cid:50)(cid:49)(cid:4)(cid:50)(cid:38)(cid:35)(cid:4)(cid:50)(cid:39)(cid:43)(cid:35)(cid:4)(cid:33)(cid:45)(cid:43)(cid:43)(cid:39)(cid:50)(cid:43)(cid:35)(cid:44)(cid:50)(cid:4)(cid:31)(cid:44)(cid:34)(cid:4)(cid:33)(cid:45)(cid:44)(cid:50)(cid:48)(cid:39)(cid:32)(cid:51)(cid:50)(cid:39)(cid:45)(cid:44)(cid:4)(cid:50)(cid:38)(cid:31)(cid:50)(cid:4)(cid:39)(cid:49)(cid:4)(cid:35)(cid:54)(cid:46)(cid:35)(cid:33)(cid:50)(cid:35)(cid:34)(cid:4)

from the Chairman and Non-Executive Directors

(cid:4) (cid:70)(cid:4)(cid:4)(cid:5)(cid:46)(cid:46)(cid:48)(cid:45)(cid:46)(cid:48)(cid:39)(cid:31)(cid:50)(cid:35)(cid:42)(cid:55)(cid:4)(cid:46)(cid:45)(cid:49)(cid:39)(cid:50)(cid:39)(cid:45)(cid:44)(cid:35)(cid:34)(cid:4)(cid:31)(cid:37)(cid:31)(cid:39)(cid:44)(cid:49)(cid:50)(cid:4)(cid:33)(cid:45)(cid:43)(cid:46)(cid:31)(cid:48)(cid:31)(cid:32)(cid:42)(cid:35)(cid:4)(cid:48)(cid:45)(cid:42)(cid:35)(cid:49)(cid:4)(cid:39)(cid:44)(cid:4)(cid:33)(cid:45)(cid:43)(cid:46)(cid:31)(cid:44)(cid:39)(cid:35)(cid:49)(cid:4)

of a similar size and complexity in the relevant market. 

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74

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Report on Directors’ Remuneration  
Directors’ Remuneration Policy continued

Explanatory detail for future policy table
Changes made in the year
In light of the new Thomas Cook strategy for profitable growth which 
was announced in March 2013, the Company undertook a review 
of the executive remuneration policy to ensure that it fits the future 
needs of the business. 

The following changes were made:
 > The performance measures for the annual bonus plan and the 

Performance Share Plan were reviewed and will be agreed each year 
to ensure that they support the Thomas Cook strategy

 > The level of annual bonus deferral was increased to improve the 
alignment of the Thomas Cook executive team with shareholders 
over the longer term

 > For the same reason, a shareholding guideline policy 

was introduced.

As detailed below, shareholder views were sought on these changes.

Explanation of chosen performance measures  
and the target setting process
Performance measures have been selected to reflect the targets and 
key performance indicators which are critical to the realisation of our 
business strategy.

Challenging performance targets are set by the Committee each 
year for the annual bonus and the PSP. When setting these targets, 
the Committee will take into account a number of different reference 
points including the Company’s business plan and consensus analyst 
forecasts of the Company’s performance. Full vesting will only occur 
for what the Committee considers to be stretching performance. 

Clawback
As highlighted in the policy table, a clawback arrangement is in 
place. Under this arrangement, the unvested deferred annual bonus 
shares may lapse in whole or in part if a clawback event occurs, 
which includes:
 > a material adverse misstatement of the Company’s 

financial statements

 > the participant or their team having engaged in gross misconduct 
or in conduct which resulted in significant losses, as determined 
by the Committee and/or

 > the Company having suffered serious reputational damage, 

as determined by the Committee, as a result of any action taken 
by the participant or his team.

In addition, under the PSP, the Committee has discretion to amend 
the final vesting level should any formulaic output not reflect the 
overall business performance. This discretion allows the Committee 
to decrease or increase the pay-out in the range of 0% – 100% of the 
number of shares awarded.

Salary, pension and benefits are not subject to clawback. 

Policy for the remuneration of employees generally
Remuneration arrangements are determined throughout the Group 
based on the same principle that reward should be achieved for 
delivery of our business strategy and should be sufficient to attract 
and retain high calibre talent, without paying more than is necessary. 

Thomas Cook has operations based in a number of different 
countries and at different levels of seniority, and though based on the 
overarching principle above, reward policies vary depending upon 
these factors. 

Senior executives with a significant ability to influence Company 
results may participate in the annual bonus plan and the PSP.

Approach to recruitment remuneration
When agreeing a remuneration package for the appointment of new 
directors, the Committee will apply the following principles:
 > The package will be sufficient to attract and retain the high-calibre 

talent necessary to develop and deliver the business strategy
 > The Committee will seek to ensure that no more is paid than 

is necessary

 > In the next annual remuneration report, the Committee will explain 
to shareholders the rationale for the relevant arrangements and if 
and when the transition to the policy described on pages 72 and 73 
will occur. 

The following elements may be considered by the Committee 
for inclusion in a recruitment package for an Executive Director, in 
addition to the policy elements set out in the table on pages 72 
and 73:

Element

Approach

Initial long-term 
incentive award

An initial long-term incentive award may be made, which may be 
higher than the maximum PSP opportunity, as set out on page 73.
The Committee will ensure:
–  The award is linked to the achievement of appropriate and 

challenging performance targets

–  The award will be forfeited if the performance and continued 

employment conditions are not achieved.

Initial annual bonus 
opportunity

The initial annual bonus opportunity may be set higher than the 
approved policy.
The Committee will ensure the award is linked to the achievement 
of appropriate and challenging performance targets.

Compensation for 
forfeited awards

Sign on awards

Notice period

The terms of any compensation will be determined by taking 
into account the terms of any forfeited awards, including:
– Performance achieved or likely to be achieved
– The proportion of performance/vesting period remaining
– The form and timing of the original award. 

In certain limited circumstances, for example in order to 
compensate for a loss at a previous employer other than for 
forfeited awards, the Committee may make a one-off sign-on 
award as part of the initial package. 
The Committee retains the discretion to determine, based on 
the circumstances at the time, whether this would be in cash or 
shares, whether or not performance conditions or an additional 
holding period would apply.

The initial notice period may be longer than the Company’s 
six month policy (up to a maximum of 24 months). However, 
this will reduce by one month for every month served, until the 
Company’s policy position is reached.

Relocation costs

Where necessary, the Company will pay appropriate relocation 
costs, in line with standard practice. The Committee will seek 
to ensure that no more is paid than is necessary.

Thomas Cook Group plc  Annual Report & Accounts 2013 75

For reference, “good leaver” scenarios include death, disability, injury, 
ill-health, redundancy, retirement, the award holder’s employing 
company or business being sold out of the Group, or any other reason 
that the Committee determines appropriate. 

Other than in the “good leaver” scenarios described, no pay-outs will 
be made under performance-linked elements.

Any “good leaver” awards may vest or be paid out immediately upon 
termination or in line with the original vesting or payment date, at the 
discretion of the Committee. 

Awards granted under the PSP shall lapse at the time of cessation of 
employment unless the Committee has used its discretion to deem 
that an individual is a “good leaver”, when the Committee has the 
discretion to determine when awards vest and, if relevant, when they 
may be exercised. Awards structured as options shall be exercisable 
for a period of six months (or 12 months in the case of death) from 
vesting unless the Committee determines any other period should 
apply. Awards may also vest early if the participant is moved to a 
country where their capacity to hold the award or deal in shares would 
be restricted or they would suffer a tax disadvantage in connection 
with the award. 

In the event of a takeover or winding-up of the Company (other 
than as part of an internal reorganisation of the Thomas Cook 
Group), PSP awards may also vest to the extent determined by 
the Committee taking into account the period elapsed since grant 
and the performance achieved against any relevant performance 
targets. The awards may also be “rolled over” into new shares of an 
acquiring company.

Non-Executive Directors
Non-Executive Directors, including the Chairman, are appointed 
pursuant to a letter of appointment. During the year the notice period 
for all Non-Executive Directors was reduced, from six months to three 
months for the Chairman, and from six months to one month for the 
other Non-Executive Directors. All Non-Executive Directors are subject 
to annual re-election by shareholders at the AGM. The Non-Executive 
Directors’ letters of appointment continue until the date stated in their 
appointment letter, unless they are terminated for cause, or on the 
notice period stated, or if they are not re-elected at the AGM. 

The Directors’ service contracts and letters of appointment are kept 
for inspection by shareholders at the Company’s registered office.

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An enhanced initial notice period, sign-on awards or increased initial 
annual bonus or long-term incentive award opportunities would only 
be made available in exceptional circumstances.

Under the reporting regulations, Thomas Cook is required to set 
out the maximum amount of variable pay which could be paid to a 
new Director in respect of their recruitment. In order to provide the 
Company with sufficient flexibility in a recruitment scenario, the 
Committee has set this figure as 500% of base salary. This covers 
the maximum annual bonus and the maximum face value of any 
long-term incentive awards.

This level of variable pay would only be available in exceptional 
circumstances, and in order to achieve such a level of variable pay, 
stretching targets would need to be met, over both one year (for 
the annual bonus) and at least three-year (for long-term incentive) 
performance periods.

For individuals becoming Executive Directors as a result of an internal 
promotion from within Thomas Cook or as a result of an acquisition, 
any awards under other arrangements which were made prior to 
joining the Board may be allowed to continue under the original terms, 
or under a revised basis (such as a roll-over into Thomas Cook shares) 
if the Committee determines appropriate.

Fee levels for a new Chairman or new Non-Executive Directors will be 
determined in accordance with the policy set out in the future policy 
table above.

Service contracts and loss of office payments
Executive Directors
Executive Directors have Company service contracts. For Harriet Green 
and Michael Healy, the service contracts provide for a six month’s 
notice period, from both the Company and the Executive Director. 

If the Company terminates the employment of the Executive Director 
with immediate effect, a payment in lieu of notice may be made. 
This may include base salary, pension and benefits.

Outstanding awards under the performance-linked elements of the 
package will normally lapse if an executive leaves the Company before 
the payment or vesting date. However, in “good leaver” scenarios 
these may vest. This may include: 
 > If the participant leaves during the annual bonus performance 
year and before the payment date, a bonus payment in respect 
of the year may be made, pro-rated to reflect the portion 
of the performance year elapsed, and with reference to 
performance achieved 

 > If the participant leaves before the end of the holding period, 

any unvested deferred bonus shares may vest

 > Outstanding unvested awards under the PSP vest to the extent 
determined by the Committee taking into account the period of 
time the individual has held the award and performance achieved 
against any relevant performance targets. 

 
 
 
76

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Report on Directors’ Remuneration  
Directors’ Remuneration Policy continued

Statement of consideration of shareholder views
The Company is committed to on-going engagement and seeks major 
shareholder views in advance of proposing significant changes to its 
remuneration policies. The following describes the 2013 consultation 
as a recent example:
 > During the year, the Company consulted with its shareholders in 

respect of remuneration. 

 > In response to the advisory shareholder vote on the Directors’ 

Remuneration Report at the 2013 AGM, both the Chairman of the 
Board and the Chairman of the Remuneration Committee met with 
major shareholders to discuss the issues raised by them.

 > In addition, after the announcement of the Company’s new strategy 
in March 2013 the Chairman of the Board and the Remuneration 
Committee chairman met with major shareholders, representing 
cumulatively over 50% of the Company’s share capital in June 
and July 2013 to discuss the approach to performance conditions 
for the September 2012 and September 2013 PSP awards, and 
to present the Remuneration Policy set out under the then draft 
revised Directors’ Remuneration Report Regulations, which included 
the increased annual bonus deferral and the introduction of 
shareholding requirements. At these meetings, soundings were 
taken in respect of Executive Director base pay rises.

 > Subsequent follow-up consultation was carried out during 

September, October and November.

We were pleased with the level of engagement from our shareholders, 
and the positive, supportive and constructive feedback we received 
on our proposals. Views from all shareholder meetings were taken 
into consideration when formulating executive remuneration policy. 
An example of how shareholders’ views were taken into account was 
that the Committee decided to amend the share-price measurement 
basis to be in line with shareholder requirements, as described on 
pages 81 and 87.

Outside appointments
The Company recognises the benefits to the individual, and to the 
Group, of Executive Directors taking on external appointments as 
Non-Executive Directors. Subject to the approval of the Committee, an 
Executive Director may accept such appointments at other companies 
or other similar advisory or consultative roles. The Committee has set 
a limit of one external appointment for each Executive Director, to one 
FTSE 100 or 250 company, or an international company of a similar 
size, unless there is justification for a further appointment. The Board 
will review the time commitment of all outside appointments and 
ensure that it is satisfied that this will not negatively impact upon 
the executive’s time commitment to the performance of Thomas 
Cook duties.

The Committee may allow Executive Directors to retain any 
fees payable.

Statement of consideration of conditions elsewhere 
in the Company
When setting the policy for Directors’ remuneration, the Committee 
has regard to the pay and employment conditions elsewhere within 
the Group. This includes consideration of: 
 > Salary increases for the general employee population
 > Overall spend on annual bonus
 > Participation levels in the annual bonus and any  

long-term incentives

 > Company-wide benefit (including pension) offerings
 > Any other relevant factors as determined by the Committee.

In order to take into account the views of the general employee 
population when formulating Director pay policy, the Committee 
may review information provided by the HR function and feedback 
from employee engagement surveys. 

We were pleased with the 
level of engagement from 
our shareholders, and the 
positive, supportive and 
constructive feedback we 
received on our proposals.

Thomas Cook Group plc  Annual Report & Accounts 2013 77

Illustrative performance scenarios

Group CEO – Harriet Green  (cid:5)
Total Remuneration (£’000)

Group CFO – Michael Healy  (cid:5)
Total Remuneration (£’000)

3,500

3,000

2,500

2,000

1,500

1,000

500

0

£3,450
39%

30%

31%

£1,988

15%
31%

54%

£1,070

100%

3,500

3,000

2,500

2,000

1,500

1,000

500

0

£1,322
17%
34%

49%

£647

100%

£2,397
42%

31%

27%

Base salary,
benefits, pension

Mid

Maximum

Base salary,
benefits, pension

Mid

Maximum

Total fixed

Annual bonus

PSP

Total fixed

Annual bonus

PSP

The above charts are based on the current package. The charts show the level of remuneration that would be received by the Directors above 
in accordance with the Directors’ remuneration policy in the first financial year it applies (i.e. financial year 2013/2014). The charts show three 
scenarios: (a) base salary, benefits and pension, (b) mid and (c) maximum.

In developing the scenarios, the following assumptions have been made: 

Based on what an Executive Director would receive if performance was in line with the following scenario:

Only total fixed pay is received, i.e. base salary, benefits and pension. This is calculated as follows:
– Base salary is the latest known salary.
– Benefits measured at benefits in single figure table. Further context for this figure is provided on page 79.
– Pension measured by applying cash in lieu rate against latest known salary.

Base salary, benefits 
and pension

Group CEO

Group CFO

Base

£680,000

£500,000

Benefits

£186,000

£22,000 

Pension

£204,000

£125,000

Total fixed

£1,070,000

£647,000

Based on what an Executive Director would receive if performance was in line with the Company’s expectations, which would result 
in the following scenario:
– Annual bonus pays out at 60% of maximum for mid performance.
–  A PSP award with a face value of 150% (in line with the “normal” grant policy) pays out 30% of maximum, being threshold level 

of vesting.

Based on what an Executive Director would receive if performance was in line with the following scenario:
– Full pay-out of annual bonus, i.e. 150% of salary.
–  A PSP award with a face value of 200% (in line with the “maximum” possible award under the plan rules) pays out at 100% 

of maximum.

Mid

Maximum

Notes: As required by the regulations, performance share plan awards (and amounts included within the bonus which have been deferred into shares) are set out at face value, 
with no share price growth assumptions.

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(cid:6)
  
(cid:6)
  
 
 
 
78

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Report on Directors’ Remuneration  
Annual Remuneration Report

The Remuneration Committee presents its Annual Report on 
Directors’ remuneration which is set out below:

Consideration by the Directors of matters  
relating to Directors’ remuneration
The following Directors were members of the Remuneration 
Committee when matters relating to the Directors’ remuneration for 
the year were considered:
 > Roger Burnell (Chair)
 > Dawn Airey
 > Martine Verluyten
 > Emre Berkin (from 1 April 2013)

The Committee invites individuals to attend meetings, as it deems 
beneficial to assist it in reviewing matters for consideration. During the 
year, these individuals included Frank Meysman (Chairman), Harriet 
Green (Group Chief Executive Officer), Peter Marks (Non-Executive 
Director), Craig Stoehr (Group General Counsel), Sandra Campopiano 
(Chief People Officer), Judith Mackenzie (Group Head of Performance 
and Reward) and Derek Woodward (Group Company Secretary). 
Martine Verluyten is also Chairman of the Audit Committee and 
as such ensures that there is coordination in respect of risk and 
accounting issues. 

No Director or Senior Executive is present at meetings when their own 
remuneration arrangements are discussed. 

External advisors
Deloitte LLP were formally appointed as advisors by the Committee 
following a competitive tender process in June 2012. They were 
appointed specifically to provide the Committee with objective and 
independent advice on executive remuneration matters. Deloitte is 
a member of the Remuneration Consultants’ Group and, as such, 
voluntarily operates under the code of conduct in relation to executive 
remuneration consulting in the UK. The Committee is satisfied that 
the advice they have received from Deloitte during the year has been 
objective and independent. Total fees paid to Deloitte in relation to 
advice to the Committee amounted to £65,559 (charged on a time 
plus expenses basis). Other practices of Deloitte, separate from the 
executive remuneration practice, have provided consulting services in 
relation to systems and organisational design projects and general tax 
and corporate finance advice to the Company during the year. 

During the year, Alithos provided assistance to the Committee 
regarding the calculation of total shareholder return, for which the 
total fees were £9,000 (based on the number of awards for which 
calculations were performed and the reports produced). Alithos was 
selected by the Company as a service provider, and the Committee is 
satisfied that the advice is independent and objective. Alithos provided 
no other services to the Company.

Single figure of total remuneration 
The following table sets out the single figure of total remuneration for Directors for the financial years ending 30 September 2012 and 2013:

(a) 
Salary/fees

(b) 
Benefits

(c) 
Annual bonus

£’000

£’000

£’000

(d) 
PSP

£’000

(e) 
Pension

Total (excluding 
buy-out awards)

£’000

£’000

Buy-out  
awards6

£’000

(f) 
Total

£’000

2012/13 2011/12 2012/13 2011/12 2012/13 2011/12 2012/13 2011/12 2012/13 2011/12 2012/13 2011/12 2012/13 2011/12 2012/13 2011/12

Executive Directors

Harriet Green1

Michael Healy3

Non-Executive Directors

680

480

118

105

186

22

Frank Meysman

275

275

38

Dawn Airey

Emre Berkin4

Roger Burnell

Peter Marks

Martine Verluyten

Past-Non Executive Director

Richard Pennycook5

60

55

80

70

80

11

60

–

76

66

73

–

–

–

–

–

–

–

27

6

54

–

–

–

–

–

–

1,7852

720

–

39

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

204

120

36

26

2,855

1,342

181

176

–

–

–

–

–

–

–

–

–

–

–

–

–

–

313

329

60

55

80

70

80

11

60

–

76

66

73

–

–

–

–

–

–

–

–

–

–

536

2,855

1,342

717

176

–

–

–

–

–

–

–

–

313

329

60

55

80

70

80

11

60

–

76

66

73

–

Notes:
1  Harriet Green was appointed Group CEO on 30 July 2012. 
2 

 The bonus amount shown of £1,785,000 relates to a 14-month period from 30 July 2012 to 30 September 2013, however, as the performance conditions ended during the year 
(2012/13), it is necessary to show the bonus amount solely within that year.

3  Michael Healy was appointed Group CFO on 1 July 2012.
4  Emre Berkin was appointed to the Board on 1 November 2012.
5  Richard Pennycook was appointed to the Board on 1 April 2013 and resigned on 5 June 2013.
6 

 As disclosed in the 2011/12 Directors’ Remuneration Report, by resigning from her previous position to join the Company, Harriet Green forfeited deferred bonus and long-term 
incentive awards granted by her former employer. To help in securing her appointment, the Company agreed to provide a measure of compensation for these awards, based 
on an independent external valuation of the projected vesting level. As a result, the Company paid Harriet Green cash payments of £244,000 and £292,000 in April and July 
2013 respectively, such dates being the normal vesting dates for the awards made by her former employer. The value has been noted in the 2011/12 column as the payment 
was in respect of Harriet Green’s appointment during that year. The Committee did not consider it appropriate to apply additional Thomas Cook performance measures to these 
payments, as they are compensation for forfeiture of awards from a former employer and reflect only the projected vesting level of those awards, already taking into account 
performance achieved compared to the original targets set.

Total 4,866 3,012

Thomas Cook Group plc  Annual Report & Accounts 2013 79

Additional disclosures
Further information in respect of the salary, benefits, pension, annual bonus and PSP amounts included in the table above are given below:

Salary
Base salaries for the Executive Directors were unchanged during the year. 

Benefits
The following table sets out the benefits received and the tax paid by the Company in respect of certain benefits:

Name

Car allowance

Private medical

Life assurance

Harriet Green

Michael Healy 

Frank Meysman

£20,000

£20,000

–

£1,693

£1,693

–

£1,405

£796

–

Income 
protection

Accommodation 
costs

Tax on 
grossed-up 
accommodation 
costs

Travel costs

Tax on grossed-
up travel costs

£6,468

£60,937

£54,619

£21,205

£19,440

–

–

–

–

–

£13,174

£12,241

£12,379

–

–

Total

£185,767

£22,489

£37,794

The benefits received by the Executive Directors include private medical benefits, life assurance/death-in-service benefit and car allowance. 
Harriet Green additionally receives income protection and the provision of accommodation in London and travel costs reimbursed by the 
Company and the income tax assessed by HMRC as payable on the accommodation and travel expense elements*. Of the benefits disclosed for 
Harriet Green, circa £82,000 relate to these accommodation and travel costs, which are considered necessary due to late and early meetings 
necessitated by the scale and pace of our ambitious Transformation. The figure disclosed for Frank Meysman is in respect of accommodation 
in London and travel costs reimbursed by the Company and the income tax assessed by HMRC as payable on the London accommodation 
element*. Frank Meysman’s travel expenses between Belgium and the UK are not taxable, as he is domiciled in Belgium and is entitled to a 
specific deduction under HMRC rules.

* The income tax is not paid on any other elements of the benefits received by Harriet Green and Frank Meysman.

Pensions
The Company contributes for each of the Executive Directors into either a pension scheme or as a cash allowance an amount equivalent to 30% 
and 25% of annual base salary or the Group CEO and Group CFO, respectively. Currently, both Harriet Green and Michael Healy receive their 
pension contributions as cash allowances. 

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80

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Report on Directors’ Remuneration  
Annual Remuneration Report continued

Annual bonus
For the year, the maximum annual bonus award opportunity was:
 > Group CEO: 225% of salary per annum (however the Committee agreed at the time of appointment of Harriet Green that the 2012/13 

annual bonus maximum would be adjusted to reflect the 14 month period from date of appointment to the year end). The rationale for this 
maximum bonus opportunity of 225% was, as stated in last year’s report, to incentivise significant stretch targets linked to the Transformation 
plan. The annual bonus opportunity for FY 2013/14 is aligned with policy at 150%.

 > Group CFO: 150% of salary per annum. 

The table below sets out details of performance against the FY 2012/13 bonus targets:

Group CEO

Measures

Weight 
(as a % of 
max award)

Actual performance relative to targets set

Below

Threshold  
(20% of 
maximum 
opportunity) 

Mid  
(60% of 
maximum 
opportunity)

Maximum  
(100% of 
maximum 
opportunity)

Actual performance 
achieved

% 
improvement 
on 2011/12

Resulting level 
of award 
(% maximum 
opportunity)

Group free cash flow

Group underlying EBIT2

UK underlying EBIT3

Financial

Internal savings

External funding

Management 
Information Reporting

Targets were set 
relating to the 
development and 
launch of the new 
strategy, and key talent, 
engagement and 
best practice sharing 
initiatives 

Strategic 
and people

15%

10%

10%

10%

15%

5%

35%

 £53.2m

 £263.0m

 £65.2m

 Savings of £250m announced to the 
market at the half year and £70m realised 
FY13

£1.6bn refinancing plan executed 
in June 2013

 Significant improvements delivered

 Performance judged exceptional against 
all measures. Highlights include successful 
approval and positively received launch 
of the new strategy for profitable growth 
and critical new leadership appointments 
made and significant improvements in 
internal and external communication 
and effective ways of working.

n/a1

68.48%

413.39%

n/a

n/a

n/a

100%

100% 

100% 

100%

100%

100% 

n/a

100% 

Total resulting level of award as % of maximum opportunity

100%

Group CFO

Measures

Weight 
(as a % of 
max award)

Actual performance relative to targets set

Below

Threshold  
(20% of 
maximum 
opportunity) 

Mid  
(60% of 
maximum 
opportunity)

Maximum  
(100% of 
maximum 
opportunity)

Financial

Group free cash flow

Group underlying EBIT2

35%

35%

Strategic 
and people

Targets were set 
relating to external 
funding, development 
of the Group Finance 
function, and relevant 
strategic financial 
targets

30%

Actual performance 
achieved

% 
improvement 
on 2011/12

Resulting level 
of award 
(% maximum 
opportunity)

 £53.2m

 £263.0m

n/a1

68.48%

 100%

 100%

Exceptional performance in leading 
the successful capital refinancing 
in May 2013.
Continuous improvement of 
Group Finance processes.
Savings of £250m announced to the 
market at the half year and £70m 
realised FY13.
Supported the UK management team 
in achieving turnaround objectives and 
delivery of UK underlying EBIT of £65.2m.

n/a

100% 

Total resulting level of award as % of maximum opportunity

100%

Notes:
1 

2 

 The percentage improvement on 2011/12 for Group free cash flow is marked as n/a because last year’s figure of £(103) million was negative which does not permit a 
percentage comparison.
 Group underlying EBIT performance of £263 million for FY 13 resulted in 100% achievement of the bonus stretch target. In addition, the Remuneration Committee made an 
adjustment to the FY 13 actual performance and bonus targets to include the results of the North American business for the period prior to disposal in FY 13. Although this calculation 
reduced actual performance and increased the bonus target, as the North American business made losses prior to disposal while it was budgeted to be profitable, the result showed 
that 100% of the stretch target would still have been achieved.

3  2011/12 figures included India (divested in 2012).

Thomas Cook Group plc  Annual Report & Accounts 2013 81

The actual performance targets set at the beginning of the 
performance period are not disclosed as they are considered to 
remain commercially sensitive at this time. We will disclose these 
targets at such point that the Committee considers they are no longer 
commercially sensitive.

Scheme interests awarded during the financial year
The following table sets out details of awards of conditional shares 
made during the year under the PSP. Thomas Cook consulted with 
major shareholders in respect of these awards – further detail is 
provided on pages 66, 76 and 87.

Annual bonus deferral 
One quarter of the annual bonus was deferred into the Company’s 
shares, which will be released after one year. This policy has been 
amended for the current year and one-third of the bonus declared 
in respect of the 2013/14 year will be held in the form of shares, 
which will vest after two years from the cash bonus date, subject 
to continued employment and the clawback provisions described 
on page 74. The deferred shares may be forfeited if the Executive 
Director leaves before the date the deferred shares are released.

Performance Share Plan (“PSP”) awards
There are no pay-outs in respect of the PSP as no awards made to the 
Executive Directors have yet reached their vesting dates. 

Date of award

Number of shares 
awarded

Face value

Group CEO

30.09.2013

922,033

£1,360,000

Group CFO

30.09.2013

610,169

£900,000

Reflecting the exceptional performance of both Executive Directors 
over the last year, as evidenced by the achievement of the first stages 
of our Transformation, the Committee considered enhanced award 
levels with face values of 200% and 187.5% of salary were appropriate 
for Harriet Green and Michael Healy, respectively. The award levels, 
and the challenging performance targets, reflect the significant 
contribution that will be required from our Executive Directors over the 
next three years. 

In addition, the levels reflect that the Committee does not currently 
envisage making any further awards under the PSP to Executive 
Directors until early 2015 (i.e. it is not intended to make PSP awards 
to Executive Directors during the financial year ending 30 September 
2014). 

Face value has been calculated by multiplying the number of shares 
awarded by a price of £1.475 which was the closing share price for the 
trading day immediately prior to the award date. 

Amount vesting 

Threshold 
performance
(% of face value)

Maximum 
performance
(% of face value)

30%

30%

100%

100%

End of financial 
measures 
performance 
period 

30.09.2016

30.09.2016

End of share price 
performance 
period

Measurement 
approach is 
described below

Awards to both Executive Directors will vest dependent upon the achievement of three-year performance measures, as set out below:

Share price (45% of the overall award)

Group underlying EBIT (30% of the overall award)

Cash conversion (25% of the overall award)

Performance 
level

Share price

Vesting (% of 
this portion )

Performance 
level

Group 
underlying 
EBIT

Vesting (% of 
this portion )

Performance 
level

Cash 
conversion

Vesting (% of 
this portion )

Maximum

Threshold

£3.00

£2.25

100%

30%

Maximum

See below

100%

Threshold

30%

Maximum

Threshold

90%

70%

100%

30%

Share price performance is measured as the 
average share price performance over the fixed 
period of 30 trading days from the release of 
the preliminary FY16 results, with the intention 
of capturing the market’s reaction to the 
financial results.

Group underlying EBIT performance in respect of 
FY16, which is the final year of the three-year 
performance period.
Group underlying EBIT excludes 
exceptional items.

Cash conversion performance measured in 
respect of FY16 cash conversion, which is the 
final year of the three-year performance period.
Cash conversion is defined as free cash flow 
post exceptional items, before capital 
expenditure/EBITDA.

The performance measures above were selected to reflect the 
strategic and transformational objectives of the Group. Along with 
the 2013/14 annual bonus plan targets, these measures create full 
alignment of our reward arrangements with our Transformation 
targets and KPIs, as demonstrated on page 20. The rationale for 
the continued use of share price targets, albeit with an amended 
measurement basis, was agreed with major Shareholders, as set out 
on pages 66, 76 and 87.

The Committee considers the targets to be challenging and the 
auditors maintain oversight of the performance measurement 
process. The Company’s share price when Harriet Green joined on 
30 July 2012 was 16.25 pence and by 30 September 2013 it was 
153.4 pence. The performance targets for the September 2013 PSP 
award were made by reference to the new increased financial targets 
as described on pages 20 and 71.

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82

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Report on Directors’ Remuneration  
Annual Remuneration Report continued

Notice 
period

3 months

1 month

1 month

1 month

1 month

1 month

1 month

The Committee also considers the Group underlying EBIT targets to 
be stretching, however due to our ambitious plans for the business 
Transformation, we consider that these targets are commercially 
sensitive at this point. We commit to disclosing the target range 
on a retrospective basis at the end of the performance period. 
We have discussed this approach with our major Shareholders, 
who are supportive. 

Each of the Non-Executive Directors has been appointed pursuant 
to a letter of appointment, which are available for inspection at the 
Company’s registered office. The appointments under these letters 
continue until the expiry dates set out below unless terminated for 
cause or on the period of notice stated below:

Director

Date of latest letter 
of appointment

Expiry date

Frank Meysman

27 March 2013

N/A

The Committee will have the discretion to amend the final pay-out 
level if it does not consider that it reflects the underlying performance 
of the Company. As discussed on page 71, we would expect to consult 
with our shareholders in the event of any significant adjustment, in 
particular an upwards adjustment.

Dawn Airey

Emre Berkin

Roger Burnell

Peter Marks

Carl Symon

27 March 2013

11 April 2016

27 March 2013

30 October 2015

27 March 2013

2014 AGM

27 March 2013

30 September 2014

1 month

3 October 2013

2 October 2016

The Committee considers that it is important that all senior executives 
share in the same strategic targets and KPIs that will focus Thomas 
Cook on delivery and success. The top 100 senior executives 
participate in the Performance Share Plan, and are therefore also 
focused on delivery of share price, Group underlying EBIT and cash 
conversion targets.

Full details of the scheme interests held by Executive Directors  
are set out on page 86.

Payments within the reporting year to past 
Directors, and loss of office payments
There were no payments to past Directors who were not in position 
as a Director at the time a relevant payment was accrued. There were 
also no loss of office payments made within the year.

Current Executive Director service contracts
The dates of the service contracts for Harriet Green and Michael 
Healy are 23 May 2012 and 8 May 2012. Harriet Green’s initial notice 
period was 24 months, reducing at the rate of one month for every 
month served (from commencement of her service as CEO on 30 July 
2012) until the Policy position of six months is reached. At the date of 
approval of this report, Harriet Green’s notice period is nine months, 
and at the time of our AGM in February 2014, it will be six months, 
in line with our Policy. The service contracts are available for inspection 
at the Company’s registered office.

Non-Executive Directors
The Chairman is paid a single, consolidated fee of £275,000.

Warren Tucker

3 October 2013

2 October 2016

Martine Verluyten

27 March 2013

8 May 2014

Note: The notice period for Non-Executive Directors was reduced from six months to 
one month (three months for the Chairman) during the year, to bring the notice periods 
in line with best practice.

External appointments
As set out in the Policy Report, the Company recognises the benefits of 
Executive Directors taking on external appointments as Non-Executive 
Directors, subject to the limitations set out in the Policy Report and to 
Committee approval.

Harriet Green is a non-executive director of BAE Systems plc and 
Emerson Electric Co. Both roles were held prior to her appointment 
as Group CEO. On her appointment, the Board agreed that she 
should continue to serve on both boards, being satisfied that she will 
devote sufficient time and energy to the Company and that being a 
non-executive director is a mutual benefit to the executive and the 
Company. For the period from 1 October 2012 until 30 September 
2013, she received fees of £84,000 and $115,875.08 respectively, 
which she is allowed to retain.

Performance graphs
Performance of market capitalisation since 31 July 2012:
The graph set out below shows the increase in the Company’s stock 
market capitalisation, in the period 31 July 2012 to 30 September 
2013 (the period between the appointment of Harriet Green as CEO 
and the end of FY13): 

Market capitalisation  (cid:5)

(cid:6)£m

2,500

Q3 IMS 1
– 1 August 2013

Pre closing trading
– 26 Sept 2013

The Non-Executive Directors are paid a basic fee, plus additional fees 
for chairmanship of Board Committees. 

2,000

1,068m

1,036m

The annual rates of Non-Executive Director fees are shown in the 
table below:

Position

Non-Executive Director

Additional fee for the Chairman of the Audit Committee

Additional fee for the Chairman of the Remuneration Committee

Additional fee for the Chairman of the Health, Safety  
and Environmental Committee

Annual fees 
£’000

60

20

20

10

Note: Fee rates were reviewed during the year and, following a benchmarking exercise, 
were left unchanged.

1,500

1,000

500

0

H1 Results and £1.6bn 
refinancing – 16 May 2013

Capital Markets Day
– 31 March 2013

263m

177m

31 July 12

30 Sept 12

30 Nov 12

31 Jan 13

31 Mar 13

31 May 13

31 July 13

30 Sep 13

Relative performance since 31 July 2012:
The graph set out on the right shows the Total Shareholder Return 
(“TSR”, described in more detail further below) for Thomas Cook 
Group plc shareholders from 31 July 2012 to 30 September 2013 (the 
period between the appointment of Harriet Green as CEO and the end 
of FY13), based on a starting value of £100 invested, compared to the 
FTSE 250 Index and the FTSE All Share Travel & Leisure Index.

Note: This graph shows the value of Thomas Cook plc on 31 July 2012 compared with 
the value of £100 invested in the FTSE 250 and FTSE All Share Travel & Leisure Index. 
The intermediate points are the values at the end of each month in the period.

Thomas Cook Group plc  Annual Report & Accounts 2013 83

Total shareholder return  £ 
(31 July 2012 to 30 September 2013)
1,000

Thomas Cook

FTSE 250

FTSE All Share Travel & Leisure Index

900

800

700

600

500

400

300

200

100

0

31 July 12

30 Sept 12 30 Nov 12

31 Jan 13

31 Mar 13

31 May 13

31 July 13

30 Sept 13

Statutory graph:
The graph below shows the TSR for holders of Thomas Cook Group plc €0.10 Ordinary Shares (€0.01 Ordinary Shares from 3 June 2013) for the 
five-year period since 30 September 2008, measured against the FTSE 250 Index and the FTSE All Share Travel & Leisure Index. These indices 
were chosen as relevant comparators, as the Company is a member of both indices, with one reflecting a broad equity index and the other 
being specific to the travel sector. The calculation of TSR is in accordance with the relevant remuneration regulations and is broadly the 
change in market price together with reinvestment of dividend income. This graph shows the value of £100 invested in Thomas Cook Group 
plc on 30 September 2008 compared with the value of £100 invested in the FTSE 250 Index and the FTSE All Share Travel & Leisure Index. 
The intermediate points are the values at the Company’s financial year ends.

Total shareholder return  £
200

Thomas Cook

FTSE 250

FTSE All Share Travel & Leisure Index

175

150

125

100

75

50

25

0

30 Sept 08

30 Sept 09

30 Sept 10

30 Sept 11

30 Sept 12

30 Sept 13

CEO single figure 
of remuneration

Group CEO

Harriet Green1

Sam Weihagen2

FY 2008/09

FY 2009/10

FY 2010/11

–

–

–

–

Manny Fontenla-Novoa3

£2,996,000

£2,322,000

Annual  bonus pay-out  
(as % maximum  
opportunity)

PSP vesting  
(as % of maximum  
opportunity)

Harriet Green

Sam Weihagen

Manny Fontenla-Novoa

Harriet Green

Sam Weihagen

Manny Fontenla-Novoa

–

–

96%

–

–

67.5%

–

–

80%

–

–

0%

–

£153,000

£2,175,0004

–

0%

0%

–

0%

0%

FY 2011/12

£717,000

£1,171,000

–

See note 5

23%

–

FY 2012/13

£2,855,000

–

–

100%

–

–

See note 6

See note 6

0%

–

–

–

The table above shows the prescribed remuneration data (as shown in the left-handside column) for the Director(s) undertaking the role of 
Group Chief Executive Officer during each of the last five financial years.
Notes:
1  Harriet Green was appointed Group CEO on 30 July 2012.
2    Sam Weihagen was appointed Group CEO on 3 August 2011, and remained in post until the appointment of Harriet Green.
3  Manny Fontenla-Novoa stepped down as CEO on 2 August 2011.
4 

 The single figure for FY 2010/11 for Manny Fontenla-Novoa includes his termination payment, which was a total of £1,166,639 (in respect of contractual entitlements to base 
salary, pension allowance and benefits, in lieu of notice).

5    No annual bonus targets were set in respect of the two-month period between Harriet Green’s appointment in July 2012 and the September 2012 year end.
6    There was no PSP award vesting in FY 2011/12 and 2012/13 as none of Harriet Green’s awards had yet reached the end of their performance periods.

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84

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Report on Directors’ Remuneration  
Annual Remuneration Report continued

Percentage change in remuneration 
of Chief Executive Officer
The table below sets out the percentage change in the remuneration 
of the Group CEO compared to that of UK-based employees, 
(including retail and tour-operations but excluding any employees 
whose pay is subject to long-term collective agreements). We have 
selected this comparator group as the Group CEO is UK-based and 
this provides a local market reference point, and is a sizeable and 
fair representation of our employee base. Long-term collective 
agreements have been excluded to ensure that pay movements 
within the comparator group are subject to similar external pressures 
as the Group CEO.

Group CEO

UK-based employees

% change in remuneration from FY11/12 to FY12/13

% change in 
base salary

% change in  
benefits

% change in  
annual bonus

0%1

0%2

See note 3 below

See note 5 below

See note 4 below

See note 6 below

Notes:
1 

 The Group CEO, Harriet Green, was appointed on 30 July 2012. Her salary upon 
appointment was £680,000 and this has not increased during FY11/12 or FY12/13. 
Harriet Green’s salary on appointment was set at a lower level than her predecessors, 
Sam Weihagen and Manny Fontenla-Novoa. Their respective salary rates are 
shown below:

Harriet Green (from 30 July 2012)

Sam Weihagen (3 August 2011 to 30 July 2012)

Manny Fontenla-Novoa (to 2 August 2011)

Salary rate per annum (£)

680,000

750,000

850,000

2 

3 

4 

5 

6 

 UK-based employees have had their base salary frozen since 2010, due to business 
challenges and uncertainties, similar to the majority of Thomas Cook employees 
across all segments. Any exceptional or one-off changes to salaries due for example 
to promotions or role-changes within the year have been excluded.
 The Company has provided the same types and levels of benefits to Harriet Green 
since her appointment. Given the fact that Harriet Green was only CEO for two 
months of the prior financial year it is difficult to provide a direct comparison. 
However, to provide some comparison, Harriet Green’s annualised benefits for FY 
11/12 were £156,000 (based on £27,000 benefits received, in relation to a 63-day 
period from 30 July 2012) and benefits for the year being reported on (as shown in 
the single figure table on page 78) were £186,000. A full breakdown of the benefits 
for the current year is provided on page 79. Harriet Green’s predecessor as CEO, 
Sam Weihagen, received £93,000 in benefits in the prior year, as disclosed in last 
year’s report. 
 The main taxable benefits provided to UK-based employees are private medical 
insurance and car allowance, dependent upon seniority. There has been no change 
in the level of benefits provided.
 Harriet Green’s bonus payment of £1,785,000 shown in the single figure 
remuneration table on page 78 relates to a 14-month period as CEO (from 30 July 
2012 to 30 September 2013) and reflects a period of exceptional performance. 
Harriet Green did not receive a bonus payment in respect of the prior financial 
year (having joined the Company as CEO just two months prior to the year end). 
Therefore a direct comparison against the prior year is not possible. Harriet Green’s 
predecessor as CEO, Sam Weihagen, was in place for approximately 10 months of 
the prior financial year and, as disclosed in last year’s Remuneration Report, received 
a bonus payment of £300,000 for that 10-month period. Sam Weihagen’s bonus 
figure cannot be compared directly to Harriet Green’s figure, in a manner which 
permits comparison, as Sam Weihagen was an Interim CEO, and therefore his 
package was framed on an entirely different basis to Harriet Green’s. As disclosed 
in last year’s Remuneration Report, “the bonus arrangement in respect of Sam 
Weihagen reflected the special circumstances and uncertain tenure of his 
appointment as Group CEO”. As also previously disclosed, Sam Weihagen was 
awarded 23% of his maximum bonus opportunity for the prior year. Harriet Green 
has been awarded 100% of her bonus opportunity for the year being reported on, 
reflecting exceptional performance during that period.
 In order to provide the most direct comparison possible, the Committee considers 
a focus on all employees participating in the Group annual bonus scheme is 
appropriate, as the performance targets have a “Group” focus similar to the 
performance targets in place for Harriet Green. It is difficult to provide a meaningful 
percentage change figure from FY 11/12 to FY 12/13 as the performance of the 
Company has transformed over this period. For FY 11/12, the financial targets for 

the Group annual bonus plan were not met and therefore annual bonus payments 
were only made in limited, exceptional, circumstances in respect of the personal 
targets element of the plan. For FY 2012/13, the Group financial targets have been 
exceeded, and 100% of the maximum opportunity in respect of this element will 
pay out for all participants. Group financial targets account for 70% of the maximum 
opportunity. The remaining 30% is in respect of personal targets, and performance 
against these for the employee population will be determined in early December 
2013 in line with the usual performance management cycle.

Relative importance of spend on pay
The chart below displays the relative expenditure of the Company 
on various matters, as required (in the case of Group employees’ pay 
and shareholder distributions) by the relevant remuneration regulations: 

tive chart
Comparative chart  (cid:5)

(cid:6)£m

−3.0%

68m
1,068m

1 036m
1,036m

1,200

1,000

800

600

400

200

0

+63.6%

3.3m

5.4m

+48.6%

263m
263m

177m

Overall expenditure on
Group employees’ pay

Overall expenditure
on Directors’ pay

Group underlying
EBIT

2012

2013

Thomas Cook’s
dividend policy is
suspended during
the Transformation

No 
change

£0

£0

Shareholder
distributions

Group underlying EBIT is shown above as this is a key performance 
indicator for the Company. Overall Director pay has also been included, 
to give an indication of its context compared to overall employee pay. 
The figures shown in the table are extracted from the Group’s financial 
statements. The amounts for Group employees’ pay and Directors’ 
pay both include employer social security payments.

Statement of implementation of remuneration 
policy in the following financial year
The Committee considers that the Company’s performance has been 
exceptional since the appointment of Harriet Green and Michael 
Healy last year, as evidenced by the excellent delivery of the first 
stages of our Transformation (measured by a range of metrics) and 
the Company’s Capital Refinancing Plan. The following section of the 
report sets out the executive remuneration decisions made to support 
Thomas Cook’s delivery of the next stage of our Transformation. 

2013/14 base salaries
When reviewing Executive Director salaries, in line with our policy 
stated on page 72, the Committee considers a range of factors, 
including the size and scope of the executive’s responsibilities, 
performance and experience, and pay for other employees in 
the Company. The Committee also takes a holistic view of total 
remuneration, including the level of variable pay which will vest 
dependent upon achievement of demanding performance targets 
as we deliver our Transformation. 

The Committee is particularly mindful of the Company’s current 
circumstances, and the broader employee context within the 
organisation, with some parts of the Group subject to recent pay 
freezes and redundancy programmes. The Committee also noted 
the range of views expressed by Shareholders in our meetings 
this summer. 

  
Thomas Cook Group plc  Annual Report & Accounts 2013 85

Performance Share Plan
The Committee granted awards under the PSP to Harriet Green and 
Michael Healy on 30 September 2013. As these awards were made in 
the 2012/13 financial year, these are described in detail on page 81. 

The Committee will consider the next grant under the PSP for 
Executive Directors during the course of this year. This award is 
likely to made in January 2015 (i.e. it is not intended to make PSP 
awards to Executive Directors during the financial year ending 
30 September 2014).

Directors’ share and share plan interests
The following tables show the interests of the Directors in the shares 
of the Company as follows:
 > shares held beneficially;
 > shares held as part of the deferred bonus arrangements; and
 > share plan interests (under the Performance Share Plan) held 

by the Executive Directors.

Shareholding guidelines

Executive Directors are required to hold the Company’s shares to the 
value of 100% of base salary, under the Thomas Cook shareholding 
guidelines operating policy.

Executive Directors are allowed a build-up period which ends after 
sufficient awards under the PSP have vested to provide shares to the 
value of 100% of base salary (after tax has been paid on the shares). 
Until the shareholding guideline is met, after-tax proceeds of vested 
PSP shares cannot be sold. At the year-end Harriet Green had met the 
shareholding guidelines in advance of the end of the build-up period, 
having acquired a total of 700,000 shares, with a value (based on a three-
month average share price of £1.36) of 140% of her salary. Michael Healy 
continues to make progress towards the one times salary holding.

Total beneficial holdings of the Directors:
The beneficial interests of Directors in the shares of the Company 
are listed below:

Beneficial holdings

Current Directors

Harriet Green

Michael Healy

Frank Meysman

Dawn Airey

Emre Berkin

Roger Burnell

Peter Marks

Martine Verluyten

Past Non-Executive Director

Richard Pennycook

No. shares as at 
30 September 2013

700,000

24,001

420,000

42,000

–

271,169

145,051

140,000

–

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Notes:
1 

 The shares shown in the beneficial holdings table above were acquired by the 
Directors using their own funds and not through any share incentive scheme (or 
similar), with the exception of Michael Healy’s shareholding above which includes 
5,753 shares held within the Deferred Bonus Plan (detailed below). Harriet Green 
purchased 700,000 shares during the year, which comprised 500,000 shares 
purchased on 28 November 2012 and 200,000 shares purchased on 20 June 2013.
 All share interests shown above were unchanged as at 26 November 2013.
 Warren Tucker and Carl Symon were appointed as Non-Executive Directors of 
the Company on 3 October 2013. They had no beneficial holdings in the Company’s 
shares as at 26 November 2013.

2 
3 

The Committee believes that the strong leadership, vision and 
exceptional achievements delivered by Harriet Green justify a salary 
increase, however, both the Committee and Harriet Green were 
mindful of the wider pay context, and share the view that it would 
be inappropriate to award a salary increase at this time to the Group 
CEO for 2013/14 (the salary rate therefore remains £680,000 p.a.). 
Instead, the Committee decided that the best way to recognise the 
CEO’s significant performance and achievements throughout the 
last year and her continued and significant role in the future in the 
execution of our strategy was to grant an award under the 2013 PSP 
at the maximum level of 200% of salary in September, as detailed 
on page 81, rather than by way of a small percentage increase in 
base pay. 

The Committee also recognises the exceptional performance 
delivered by Michael Healy throughout the past year. In view of his 
performance, his continued and significant role in the future and, in his 
case, internal relativities with other senior executives, the Committee 
considered it appropriate to increase his base salary by 4.2% (from 
£480,000 to £500,000, with effect from 1 October 2013) and make a 
2013 PSP award of 187.5% of salary (based on the pre-increase salary 
of £480,000) as detailed on page 81.

2013/14 annual bonus measures and weightings 
As detailed on page 80, the maximum annual bonus opportunity for 
both Executive Directors for 2013/14 will be 150% of salary.

In line with our Policy, at least 70% of the annual bonus will be linked 
to the achievement of financial measures and 30% will be linked to 
role-specific strategic objectives. For 2013/14, the measures will be 
as follows:

Measures

Core  
measures

Group underlying EBIT

Group cash conversion

Web targets

New product revenue

Group “cost out”

Group “gross margin”

Organisation and people

Role-specific 
strategic 
objectives

Weighting 
(% overall 
opportunity)

25%

25%

10%

10%

10%

10%

10%

Harriet Green Michael Healy
◊

◊

◊

◊

◊

◊

◊

◊

◊

◊

◊

◊

◊

◊

The performance measures above were selected to reflect the 
strategic and transformational objectives of the Group. Along with 
the 2012 and 2013 Performance Share Plan targets, these measures 
create full alignment of our reward with our Transformation targets 
and KPIs, as demonstrated on page 20.

The Committee considers that the targets are commercially sensitive, 
so these have not been disclosed. We will disclose these targets 
at such point that the Committee considers they are no longer 
commercially sensitive. 

The Committee considers it is important that all senior executives 
share in the same strategic targets and KPIs that will focus Thomas 
Cook on delivery and success. The annual bonus plan described 
above (with 70% focus on “core measures” which are consistent for 
all participants and 30% on “role-specific” strategic objectives) is in 
place for the Executive Directors and other senior executives with 
responsibility for delivering our Transformation.

 
 
 
86

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Report on Directors’ Remuneration  
Annual Remuneration Report continued

Deferred Annual Bonus shares
The table below sets out the shares held as part of the Deferred Annual Bonus arrangements, as at 30 September 2013:

Michael Healy

Date of purchase

Number of shares acquired

20/06/2013

Total:

5,753

5,753

Share price on date of purchase  
(pence)

125.1

Further details of the annual bonus deferral process are described on page 81. No further performance conditions apply. The bonus payment 
date was March 2013 but the relevant shares were not purchased until the Company ceased to be in a prohibited period (at the conclusion of the 
Company’s Placing and Rights Issue in June 2013). Subject to the conditions described on page 81 (with clawback described on page 74), the 
shares will be released in March 2014.

Performance Share Plan (PSP)
The table below sets out the Directors’ PSP interests, as at 30 September 2013:

Scheme Date of award

Number of 
shares awarded(1)

Share price on 
date of award 
(pence)

Earliest 

vesting date Performance measures

Harriet Green

PSP 

28/09/2012

7,195,316

PSP

30/09/2013

Total:

922,033

8,117,349

17.5 28/09/2015 Subject to share price and financial performance measures, further detail available in the 
2011/12 Directors’ Remuneration Report, and in notes 1 and 2 below.

153.4 30/09/2016 Subject to share price and financial performance measures, as set out on page 81.

Michael Healy PSP 

12/06/2012

576,780

16.5 12/06/2015 Subject to share price, further detail available in the 2011/12 Directors’ Remuneration 

Report, and in note 1 below

PSP 

28/09/2012

2, 307,120

17.5 28/09/2015 Subject to share price and financial performance measures, further detail available in the 
2011/12 Directors’ Remuneration Report, and in notes 1 and 2 below.

PSP

30/09/2013

610,169

153.4 30/09/2016 Subject to share price and financial performance measures, as set out on page 81.

Total:

3,494,069

Notes:
1 

 The Company undertook a Rights Issue as part of its Capital Refinancing in June 2013. This impacted upon the Company’s outstanding share awards made before this date. 
In line with usual market practice, the number of shares in the awards have been adjusted to ensure that participants were no better or worse off as a result of the Rights Issue. 
For reference the unadjusted numbers of shares, as provided in last year’s report, were as follows: Harriet Green’s September 2012 PSP award was 6,237,488 shares and Michael 
Healy’s June and September 2012 PSP awards were 500,000 and 2,000,000 shares respectively. (The share price on date of grant in the table above is shown on the same 
basis as last year’s report, i.e. on an unadjusted basis.) In addition, the Committee also considered that it was necessary to adjust the share price targets set in relation to the 
June 2012 and September 2012 PSP awards to ensure that the targets remain equally as challenging as when they were originally set. The adjustments used were calculated 
using the standard formula, taking into account the terms of the Rights Issue. The adjustments were applied to all outstanding awards held by employees. The principles of the 
adjustments were discussed with our major shareholders, who were supportive.
 The September 2012 PSP awards made to Executive Directors were disclosed in the 2011/12 Directors’ Remuneration Report. The share price targets were set at the time 
the award was made, and also disclosed in the report. However, the Committee considered that the financial performance conditions attached to the award needed to 
be relevant to the task ahead, including creating value for shareholders and delivering the Transformation, although at the time of making the award the strategy had 
not yet been developed. Accordingly, it was determined and agreed with major shareholders that the financial targets would be set after the announcement of the new 
strategy. In consultation with major shareholders as discussed on pages 66 and 76 the financial performance measures and targets were set as described in the table below. 
The weightings of the performance conditions described in the table below for Michael Healy describe the overall 2012 award (i.e. June 2012 and September 2012).

2 

Share price  
(45% of the overall award)

Group underlying EBIT  
(30% of the overall award)

Cash conversion  
(25% of the overall award)

Performance 
level

Applies to 45% of 
Michael Healy’s award 
and 25% of Harriet 
Green’s award

Applies to 20% of 
Harriet Green’s 
award only

Performance 
level

Group 
underlying 
EBIT

Vesting 
(% of this  
portion)

Performance 
level

Cash 
conversion

Vesting 
(% of this  
portion)

Share price 
(as adjusted 
for the 
Rights Issue)

Vesting  
(% of this  
portion)

Share price 
(as adjusted 
for the 
Rights Issue)

Vesting  
(% of this  
portion)

Maximum 86.69p

100%

121.36p

100%

Maximum See below

100%

Maximum 65%

Threshold

26.01p

30%

48.55p

0%

Threshold

30%

Threshold

55%

100%

30%

Share price performance is measured as the highest 60-day 
average share price achieved in the final year of the 
performance period.
As described on pages 81 and 87 this approach has been 
amended for the 2013 PSP awards.

Group underlying EBIT performance in 
respect of FY15, which is the final year of the 
three-year performance period.
Group underlying EBIT excludes 
exceptional items.

Cash conversion performance measured in 
respect of FY15 cash conversion, which is 
the final year of the three-year 
performance period.
Cash conversion is defined as free cash flow 
post exceptional items, before capital 
expenditure/EBITDA.

Thomas Cook Group plc  Annual Report & Accounts 2013 87

recovery to continue for some time. This makes measuring 
percentage growth relative to other companies less challenging than 
the absolute “pence” targets. In addition, the continued suspension 
of Thomas Cook’s dividend means that Total Shareholder Return 
(which is share price plus dividends) is a less relevant measure than 
share price. On this basis, major Shareholders were supportive of 
our continued use of an absolute (rather than relative) share price 
measure for our September 2013 awards. The Committee agreed to 
reconsider the appropriateness of relative Total Shareholder Return 
as a performance measure for the next awards under the PSP, which 
are not currently envisaged to be granted until early 2015.
 > A revised approach to share price measurement was taken for 
the September 2013 PSP awards. As described on page 81, this 
will measure the average share price performance over the fixed 
period of 30 trading days from the release of the preliminary FY16 
results, with the intention of capturing the market’s reaction to 
our results announcement. Shareholders were consulted on the 
revised approach. They were appreciative that the Committee had 
addressed their concerns on this matter and were supportive of the 
revised approach. 

Auditable sections of the Annual Report 
on Remuneration
The auditable sections of the Annual Remuneration Report are shown 
on page 78 (Single figure of total remuneration section, onwards) to 
page 82 (up to and including the section on Non-Executive Directors) 
and on page 85 (Total beneficial holdings section, onwards) to page 
87 (up to and including the Performance Share Plan section).

This Annual Remuneration Report has been approved by the Board of 
Directors and signed on its behalf by:

Roger Burnell
Chairman, Remuneration Committee
27 November 2013

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At the time the performance targets were set, the Committee 
considered that these were challenging. The Company’s share price 
when Harriet Green joined on 30 July 2012 was 16.25 pence and in 
September 2012 when these share price targets were being set it 
remained around the same level. Therefore even the threshold target 
represented a significant increase. Maximum achievement of the cash 
conversion target would exceed our then publicly stated FY15 target of 
60% (subsequently increased to 70%, reflecting the pace and extent 
of progress in respect of the Transformation – see pages 20 and 71).

The Committee also considers the Group underlying EBIT targets to 
be stretching, however due to our ambitious plans for the business 
Transformation we consider that these targets are commercially 
sensitive at this point. We commit to disclosing the target range 
on a retrospective basis at the end of the performance period. 
We have discussed this approach with our major Shareholders, 
who are supportive. 

The Committee has reviewed where the Company’s performance to 
date is tracking in relation to the targets and is satisfied that, overall, 
the plan continues to provide sufficient levels of incentivisation 
to participants.

The scheme interests shown in the tables above (the Deferred Annual 
Bonus shares and the PSP) were unchanged as at 26 November 2013.

Statement of Shareholder voting
The table below sets out the results of the vote on the Remuneration 
Report at the 2013 AGM:

Votes for

Number

Votes against

Votes cast

Votes withheld

% Number

%

307,213,359

70.3

129,898,306

29.7

437,111,665

26,050,879

Both the Chairman of the Board and the Chairman of the 
Remuneration Committee contacted key Shareholders to understand 
and address concerns. Specific issues raised by investors included:
 > The approach to share price measurement for the 2012 PSP targets 
was based on the highest 60-day average share price achieved 
in the final year of the performance period. Some Shareholders 
considered that this is retesting.

 > A number of Shareholders were not supportive of absolute share 

price targets in general for performance share plans. 

Actions taken in response to these concerns were:
 > As described on page 66 of the Corporate Governance Report, 
Frank Meysman and Roger Burnell met with a number of major 
Shareholders who had voted against the Remuneration Report 
last year, to listen to their reasons why they exercised their votes 
in this way.

 > As described on page 76, the Chairman of the Board and 

the Chairman of the Remuneration Committee met with key 
Shareholders representing over 50% of our share capital in June 
and July 2013 to consult in respect of the remuneration policy and 
the performance measures in respect of the PSP, amongst other 
matters (described in more detail on page 76).

 > In these meetings, the rationale for the continued use of absolute 
share price targets was explained to Shareholders. This is on the 
basis that we expect the upward trajectory of our share price 

 
 
 
88

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Governance: Other disclosures

Share capital 
The Company has the following three classes of shares in issue: 

Name

Ordinary Shares of €0.01 each

Deferred Shares of €0.09 each

Deferred Shares of £1 each

Number of shares in issue at 
30 September 2013 

1,453,403,227

934,981,938

50,000

The Ordinary Shares carry the right to the profits of the Company 
available for distribution and to the return of capital on a winding up of 
the Company. The Ordinary Shares carry the right to attend and speak at 
general meetings of the Company; each share holds the right to one vote. 
The Ordinary Shares are admitted to trading on the Official List of the 
London Stock Exchange. Both classes of Deferred Shares carry no right to 
the profits of the Company. On a winding up, the holders of the sterling-
denominated Deferred Shares would be entitled to receive an amount 
equal to the capital paid up on each sterling-denominated Deferred 
Share and the holders of the euro-denominated Deferred Shares would 
be entitled to receive an amount equal to the capital paid up on each 
euro-denominated Deferred Share only after the holders of the Ordinary 
Shares and sterling-denominated Deferred Shares have received, in 
aggregate, the amounts paid up thereon. The holders of both classes 
of Deferred Shares are not entitled to receive notice, attend, speak or 
vote (whether on a show of hands or on a poll) at general meetings of 
the Company. 

As part of the £200 million bank facility announced on 25 November 
2011, the Company issued Warrants to certain of its lenders, giving 
holders the right, at any time until 22 May 2015, to subscribe for up to an 
aggregate of 42,914,639 Ordinary Shares (representing approximately 
4.9% of the issued share capital of the Company at the date of issue) at a 
subscription price per share of 19.875 pence.

On 10 May 2012, the Company issued Warrants as part of the bank 
facility amendment announced on 5 May 2012 to certain of its lenders, 
giving holders the right, at any time until 22 May 2015, to subscribe 
for up to an aggregate of 43,749,517 Ordinary Shares, representing 
approximately 5.0% of the issued share capital of the Company at 
the date of issue, (subsequently increased by 4,440,376 Ordinary 
Shares to reflect the Company’s Rights Issue and Placing in June 2013) 
at a subscription price per share of €0.10 (subsequently adjusted to 
€0.0857282 to reflect the Company’s Rights Issue and Placing in June 
2013). In addition, the Warrants issued as part of the bank facility 
announced in November 2011 were re-priced to the same exercise 
price. As at 26 November 2013, 17 Warrantholders had exercised their 
Subscription Rights in respect of 81,974,478 Warrants (exercised into 
Ordinary Shares on a one-for-one basis).

Articles of Association 
The Company’s Articles of Association (the “Articles”) may only be 
amended by a special resolution at a general meeting of Shareholders. 
The Articles are available on the Company’s website at  
www.thomascookgroup.com. 

Authority to purchase shares 
The Company currently does not have authority to purchase its 
own shares. 

benefit of any authority, permission, licence or privilege which it, or any 
of its subsidiaries, holds or enjoys and which enables an air service to be 
operated (each an “Operating Right”). In particular, EC Council Regulation 
1008/2008 on the licensing of air carriers requires that an air carrier must 
be majority-owned and effectively controlled by EEA nationals. 

The Articles allow the Directors, from time to time, to set a 
“Permitted Maximum” on the number of the Company’s shares 
which may be owned by non-EEA nationals at such level as they 
believe is in compliance with the Operating Rights, provided that the 
Permitted Maximum shall not be less than 40% of the total number 
of issued shares. 

The Company maintains a separate register (the “Separate Register”) of 
shares in which non-EEA nationals, whether individuals, bodies corporate 
or other entities have an interest (such shares are referred to as “Relevant 
Shares” in the Articles). An interest in this context is widely defined (see 
below). The Directors may require relevant members or other persons 
to provide them with information to enable them to determine whether 
shares are, or are to be treated as, Relevant Shares. If such information 
is not provided, then the Directors will be able, at their discretion, to 
determine that shares to which their enquiries relate be treated as 
Relevant Shares. Registered shareholders will also be obliged to notify the 
Company if they are aware either (a) that any share they hold ought to 
be treated as a Relevant Share for this purpose or (b) that any share they 
hold which is treated as a Relevant Share should no longer be so treated. 
In this case, the Directors shall request such information and evidence as 
they require to satisfy themselves that the share should not be treated 
as a Relevant Share and, on receipt of such evidence, shall remove 
particulars of the share from the Separate Register. If the Directors 
determine that such action is necessary to protect any Operating Right 
due to the fact that an Intervening Act (an “Intervening Act” being the 
refusal, withholding, suspension or revocation of any Operating Right or 
the imposition of materially inhibiting conditions or limitations on any 
Operating Right in either case, by any state or regulatory authority) has 
taken place or is contemplated, threatened or intended, or the aggregate 
number of Relevant Shares is such that an Intervening Act may occur 
or the ownership or control of the Company is such that an Intervening 
Act may occur, the Directors may, among other things: 
 > identify those shares that give rise to the need to take action and treat 
such shares as affected shares (“Affected Shares”) (see below); or 
 > set a Permitted Maximum on the number of Relevant Shares that may 
subsist at any time (which may not, save in the circumstances referred 
to below, be lower than 40% of the total number of issued shares) 
and treat any Relevant Shares in excess of this Permitted Maximum 
as Affected Shares (see below). The Directors may serve a notice (an 
“Affected Share Notice”) in respect of any Affected Share. An Affected 
Share Notice can, if it so specifies, have the effect of depriving the 
registered holder of the right to attend, vote and speak at general 
meetings which they would otherwise have had as a consequence 
of holding such shares. Such an Affected Share Notice can, if it so 
specifies, also require the recipient to dispose of the Affected Shares 
(so that the Relevant Shares will then cease to be Affected Shares) 
within 21 days or such longer period as the Directors may determine. 
The Directors are also given the power to sell such Affected Shares 
themselves where there is non-compliance with an Affected Share 
Notice at the best price reasonably obtainable at the relevant time on 
behalf of the shareholder. 

Share transfer restrictions 
The Articles are designed to ensure that the number of the Company’s 
shares held by non-EEA nationals does not reach a level which could 
jeopardise the Company’s entitlement to continue to hold or enjoy the 

In deciding which shares are to be dealt with as Affected Shares, the 
Directors, in their sole opinion, will determine which Relevant Shares may 
give rise to the fact of risk of an Intervening Act occurring and, subject 
to any such determination, will have regard to the chronological order 
in which particulars of Relevant Shares have been, or are to be, entered 

Thomas Cook Group plc  Annual Report & Accounts 2013 89

in the Separate Register unless to do so would, in the sole opinion of the 
Directors, be inequitable. If there is a change in any applicable law or the 
Company or any subsidiary receives any direction, notice or requirement 
from any state or regulatory authority, which, in either case, necessitates 
such action to overcome, prevent or avoid an Intervening Act, then the 
Directors may either: 
 > lower the Permitted Maximum to the minimum extent that they 

consider necessary to overcome, prevent or avoid an Intervening Act; 
or 

 > resolve that any Relevant Shares shall be treated as Affected Shares. 
The rights of the Directors referred to above apply until such time as 
the Directors resolve that grounds for the making of a determination 
have ceased to exist, whereupon the Directors must withdraw such 
determination. The Permitted Maximum is set at 40%. This Permitted 
Maximum may be varied by the Directors. If the Directors resolve 
to vary the Permitted Maximum to deal with shares as Affected 
Shares or relax the ownership limitations, they shall publish in at 
least one national newspaper in the UK (and in any other country in 
which the shares are listed) notice of the determination and of any 
Permitted Maximum. 

The Directors shall publish, from time to time: 
 > information as to the number of shares particulars of which have been 

entered on the Separate Register; and 

 > any Permitted Maximum that has been specified. 

As at 25 November 2013, 340,658,793 Ordinary Shares (23.44%) were 
held on the Separate Register. 

The Directors may not register any person as a holder of shares unless 
such person has furnished to the Directors a declaration, together with 
such evidence as the Directors may require, stating (a) the name and 
nationality of any person who has an interest in any such share and, if the 
Directors require, the nature and extent of such interest or (b) such other 
information as the Directors may from time to time determine. 

The Directors may decline to register any person as a Shareholder if 
satisfactory evidence of information is not forthcoming. Existing holders 
of shares will be recorded on the Special Register unless and until 
they have certified, to the satisfaction of the Company, that they are 
EEA nationals. 

A person shall be deemed to have an interest in relation to Thomas Cook 
Group plc shares if: 
 > such person has an interest that would (subject as provided below) 
be taken into account, or which they would be taken as having, in 
determining for the purposes of Part 22 of the Companies Act 2006 
whether a person has a notifiable interest; or 

 > they have any such interest as is referred to in Part 22 of the Companies 
Act 2006, but shall not be deemed to have an interest in any shares in 
which their spouse or any infant, child or stepchild (or, in Scotland, pupil 
or minor) of theirs is interested by virtue of that relationship or which 
they hold as a bare or custodian trustee under the laws of England, or 
as a simple trustee under the laws of Scotland, and interest shall be 
construed accordingly. 

Provisions of change of control 
The Company has a facilities agreement (the “Agreement”) in place 
which consists of £300 million revolving credit facility and £200 million 
bilateral bonding and guarantee facilities and a euro-equivalent of 
£191 million additional facility. The Agreement provides that, on any 
change of control of the Company, the Lenders under the Agreement 
are obligated to negotiate (for a period not exceeding 30 days, unless 
extended by agreement for a further period not exceeding 30 days) 

terms for continuing the facilities but, where agreement on new 
terms cannot be reached, any such Lender is entitled to: (i) receive a 
repayment of amounts owing to such Lender; and/or (ii) cancel all of its 
commitments under the Agreement. 

The Company’s subsidiary, Thomas Cook Finance plc, has outstanding 
€525 million 7.75% guaranteed notes due 2020. On the occurrence of 
certain change of control events relating to the Company, each holder 
has the option to require Thomas Cook Finance plc (the issuer of these 
bonds) to repurchase all or any part of the holders’ notes at a purchase 
price in cash equal to 101% of the principal amount plus accrued and 
unpaid interest.

The Company also has outstanding €400 million 6.75% guaranteed 
notes due 2015 and £300 million 7.75% guaranteed notes due 2017 
(together, the “Notes”). Upon the occurrence of certain change of control 
events relating to the Company (and then only if certain rating conditions 
in respect of the relevant Notes are met), each holder has the option to 
require the Company to redeem or (at the option of the Company) to 
purchase the Notes of such holder at par value plus accrued interest. 

Political donations 
The Company did not make any political donations during the financial 
year (2012: nil). 

Major shareholdings 
As at 26 November 2013, the Company had been notified, in accordance 
with rule 5 of the Disclosure Rules and Transparency Rules of the UK 
Listing Authority, of the following major shareholdings in the Ordinary 
Share capital of the Company: 

Name 

Invesco Ltd 

BlackRock Inc

Marathon Asset 
Management LLP 

Kames Capital

Number of 
shares held  
as at 
26/11/2013 

Percentage of 
issued capital 
(%) as at 
26/11/2013 

Number of 
shares held  
as at 
26/12/2012 

Percentage of 
issued capital 
(%) as at 
26/12/2012 

156,195,950

72,899,276

10.74 149,209,379

5.02

42,946,657

69,384,130

58,370,332

4. 77

4.02

59,283,472

–

16.75

 4.82

6.65

–

Independent auditors 
PricewaterhouseCoopers LLP have expressed their willingness to be 
re-appointed as auditors of the Company. Upon the recommendation 
of the Audit Committee, resolutions to re-appoint them as the 
Company’s auditors and to authorise the Directors to determine their 
remuneration will be proposed to the 2014 Annual General Meeting. 

The Strategic Report and Directors’ Report comprising pages 8 to 89 have 
been approved and are signed by order of the Board by: 

Derek Woodward 
Group Company Secretary 
27 November 2013 

Registered office 
3rd floor, South Building
200 Aldersgate
London
EC1A 4HD

Registered number 
6091951 

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90

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Independent auditors’ report to the members  
of Thomas Cook Group plc 
Report on the financial statements 
Our opinion  
In our opinion: 
>(cid:3)The financial statements, defined below, give a true and fair view 
of the state of the Group’s and of the Parent Company’s affairs as 
at 30 September 2013 and of the Group’s loss and of the Group’s 
and Parent Company’s cash flows for the year then ended; 
>(cid:3)The Group financial statements have been properly prepared 

Overview of our audit approach 
Materiality 
We set certain thresholds for materiality. These helped us to 
determine the nature, timing and extent of our audit procedures 
and to evaluate the effect of misstatements, both individually and 
on the financial statements as a whole.  

Based on our professional judgement, we determined materiality for 
the Group financial statements as a whole to be £15m. In arriving 
at this judgement we have had regard to underlying profit from 
operations because, in our view, this is the metric against which the 
performance of the Group is most commonly measured. 

We agreed with the Audit Committee that we would report to them 
misstatements identified during our audit above £1m as well as 
misstatements below that amount that, in our view, warranted 
reporting for qualitative reasons. 

Overview of the scope of our audit 
The Group is currently organised into four geographic operating 
divisions: UK, Continental Europe, Northern Europe and Airlines 
Germany. The Group financial statements are a consolidation of 
97 reporting units comprising the Group’s operating businesses 
within these divisions and centralised functions.  

In establishing the overall approach to the Group audit, we 
determined the type of work that needed to be performed at the 
reporting units by us, as the Group engagement team, or component 
auditors within PwC UK and from other PwC network firms operating 
under our instruction. Where the work was performed by component 
auditors, we determined the level of involvement we needed to have 
in the audit work at those reporting units to be able to conclude 
whether sufficient appropriate audit evidence had been obtained as 
a basis for our opinion on the Group financial statements as a whole. 

The reporting units vary significantly in size and we identified 21 
reporting units that, in our view, required an audit of their complete 
financial information, due to their size or risk characteristics, providing 
85% coverage of the Group’s underlying profit from operations.  

Specific audit procedures on certain balances and transactions were 
performed at a further two reporting units, comprising the Group’s 
internal IT development company (because of material internally 
generated intangible assets) and Russian operations (because of its size).  

Areas of particular audit focus 
In preparing the financial statements, the directors made a number 
of subjective judgements, for example in respect of significant 
accounting estimates that involved making assumptions and 
considering future events that are inherently uncertain. We primarily 
focused our work in these areas by assessing the directors’ judgements 
against available evidence, forming our own judgements, and 
evaluating the disclosures in the financial statements. 

In our audit, we tested and examined information, using sampling 
and other auditing techniques, to the extent we considered 
necessary to provide a reasonable basis for us to draw conclusions. 
We obtained audit evidence through testing the effectiveness of 
controls, substantive procedures or a combination of both.  

We considered the following areas to be those that required 
particular focus in the current year. This is not a complete list 
of all risks and particular areas of focus identified by our audit. 
We discussed these areas of focus with the Audit Committee. 
Their report on those matters that they considered to be significant 
issues in relation to the financial statements is set out on page 61. 

in accordance with International Financial Reporting Standards 
(IFRSs) as adopted by the European Union; 

>(cid:3)The Parent Company financial statements have been properly 
prepared in accordance with IFRSs as adopted by the European 
Union and as applied in accordance with the provisions of the 
Companies Act 2006; and 

>(cid:3)The financial statements have been prepared in accordance with 
the requirements of the Companies Act 2006 and, as regards the 
Group financial statements, Article 4 of the IAS Regulation. 

This opinion is to be read in the context of what we say below. 

What we have audited 
The Group financial statements and Parent Company financial 
statements (the “financial statements”), which are prepared by 
Thomas Cook Group plc, comprise: 
>(cid:3)the Group and Parent Company balance sheets as at 

30 September 2013; 

>(cid:3)the Group income statement and statement of comprehensive 

income for the year then ended; 

>(cid:3)the Group and Parent Company statements of changes in equity 

and cash flow statements for the year then ended; and 

>(cid:3)the notes to the financial statements, which include a summary of 
significant accounting policies and other explanatory information. 

The financial reporting framework that has been applied in their 
preparation comprises applicable law and IFRSs as adopted by the 
European Union and, as regards the Parent Company, as applied 
in accordance with the provisions of the Companies Act 2006. 

Certain disclosures required by the financial reporting framework 
have been presented elsewhere in the Annual Report and Accounts, 
(the “Annual Report”), rather than in the notes to the financial 
statements. These are cross-referenced from the financial 
statements and are identified as audited. 

What an audit of financial statements involves  
We conducted our audit in accordance with International Standards 
on Auditing (UK and Ireland) (ISAs (UK & Ireland)). An audit 
involves obtaining evidence about the amounts and disclosures in 
the financial statements sufficient to give reasonable assurance 
that the financial statements are free from material misstatement, 
whether caused by fraud or error. This includes an assessment of: 
>(cid:3)whether the accounting policies are appropriate to the Group’s 

and Parent Company’s circumstances and have been consistently 
applied and adequately disclosed; 

>(cid:3)the reasonableness of significant accounting estimates made by 

the Directors; and  

>(cid:3)the overall presentation of the financial statements.  

In addition, we read all the financial and non-financial information 
in the Annual Report to identify material inconsistencies with the 
audited financial statements and to identify any information that is 
apparently materially incorrect based on, or materially inconsistent 
with, the knowledge acquired by us in the course of performing the 
audit. If we become aware of any apparent material misstatements 
or inconsistencies we consider the implications for our report. 

Thomas Cook Group plc  Annual Report & Accounts 2013 91

Carrying(cid:3)value of goodwill and deferred tax assets(cid:3)
The Group holds significant goodwill and deferred tax assets on the 
balance sheet and significant goodwill impairments were recorded 
during the prior year.  

We focused on this area as it involves complex and subjective 
judgements by the Directors about the future results of 
the business. 

How the scope of our audit addressed this area of focus 
In evaluating whether any impairment was necessary to the 
remaining carrying value of goodwill, our audit work involved 
obtaining evidence regarding its recoverable amount and how it 
compared to the amount at which goodwill is currently recorded. 

We evaluated the Directors’ goodwill impairment calculations 
(including the value in use computations and discount rate) 
and tested both the methodology and the assumptions applied, 
including a critical review of the historical accuracy of forecasts 
and budgets. We applied sensitivity analysis to the calculations 
to assess the impact of variations in the key assumptions, which 
included the forecast underlying profit before tax. 

We considered the Directors’ assessment of the recoverability 
of deferred tax assets by evaluating the likelihood of achieving 
expected taxable profits against which such assets are to be utilised. 

Risk of management override of internal controls  
ISAs (UK & Ireland) require that we consider this. 

How the scope of our audit addressed this area of focus 
We assessed the overall control environment of the Group, including 
the arrangements for staff to “whistle-blow” inappropriate actions, 
and interviewed senior management and the Group’s internal 
audit function.  

We examined the significant accounting estimates and judgements 
relevant to the financial statements for evidence of bias by the Directors 
that may represent a risk of material misstatement due to fraud. 

This included testing manual journal entries and evaluating 
significant accounting estimates (for example goodwill value 
in use computations) for evidence of biased judgements. 

Risk of fraud in revenue recognition  
ISAs (UK & Ireland) presume there is a risk of fraud in revenue 
recognition. Because of this, we focused on the timing of revenue 
recognition, given the level of deferred revenue at certain times 
of the year, and its presentation in the income statement. 

How the scope of our audit addressed this area of focus 
We evaluated the relevant IT systems and tested the internal 
controls over the completeness, accuracy and timing of revenue 
recognised in the financial statements.  

We tested journal entries posted to revenue accounts to identify any 
unusual or irregular items. We also tested the reconciliations between 
the revenue systems used by the Group and its financial ledgers. 

We tested the deferral of revenue where cash was received in 
advance of travel services being provided. 

We assessed whether the Group’s revenue recognition policies 
complied with the IFRSs as adopted by the EU, and tested that, 
in accordance with those policies, revenue was recognised based 
on the date of customer departure. We also tested whether the 
Group appropriately recorded revenue based on whether it acted 
as agent or principal. 

Going concern 
This was considered to be an area of audit focus due to the seasonal 
nature of the Group’s cash flow. 

How the scope of our audit addressed this area of focus 
We evaluated whether the Group’s forecast of funding 
requirements had taken appropriate account of the seasonal cash 
flows inherent in the Group’s business. 

We evaluated the key judgements within the Group’s forecast, 
including transformation activities and ‘cost-out’ initiatives. 

We considered the adequacy of the Group’s revised financing 
structure, including forecast compliance with financial covenants, 
and assessed the sensitivity of the Directors’ calculations to changes 
in key inputs, in particular forecast underlying profit before tax. 

Our conclusion on going concern is below. 

Aircraft leases and maintenance provisions 
Material assets and provisions for leased aircraft and their related 
maintenance are held on the balance sheet. This was an area of 
focus based on the size of these balances, which have increased 
following recent sale and leaseback transactions. 

How the scope of our audit addressed this area of focus 
We reviewed the appropriateness of the maintenance provision 
calculations performed by management, including the assessment 
of new obligations and key assumptions such as the quantum and 
timing of maintenance expenditure.  

We reviewed aircraft lease contracts to ensure that they have been 
appropriately accounted for as operating or finance leases. 

Risks associated with the Group’s transformation programme 
The Group’s transformation programme has given rise to significant 
changes to the Group’s control environment and a number of 
accounting estimates involving subjective judgements, including 
store closure and redundancy provisions, and asset disposals. 

How the scope of our audit addressed this area of focus 
We increased our testing of balances materially impacted by the 
transformation programme, evaluating management’s judgements 
used in estimating the related provisions. 

We have performed additional testing where key processes and 
controls have been affected by transformation activities during 
the year. 

Going concern 
Under the Listing Rules we are required to review the Directors’ 
statement, set out on page 69, in relation to going concern. 
We have nothing to report having performed our review. 

As noted in the directors’ statement, the Directors have concluded that 
it is appropriate to prepare the Group’s and Parent Company’s financial 
statements using the going concern basis of accounting. The going 
concern basis presumes that the Group and Parent Company have 
adequate resources to remain in operation, and that the Directors 
intend them to do so, for at least one year from the date the financial 
statements were signed. As part of our audit we have concluded that 
the Directors’ use of the going concern basis is appropriate. 

However, because not all future events or conditions can be 
predicted, these statements are not a guarantee as to the Group’s 
and the Parent Company’s ability to continue as a going concern. 

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92

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Independent auditors’ report to the members  
of Thomas Cook Group plc continued 

Opinions on matters prescribed by the 
Companies Act 2006 
In our opinion: 
>(cid:3)the information given in the Strategic Report and the Directors’ 
Report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; 

>(cid:3)the part of the Directors’ Remuneration Report to be audited has 
been properly prepared in accordance with the Companies Act 
2006; and 

>(cid:3)the information given in the Corporate Governance Statement 
set out on pages 50 to 69 in the Annual Report with respect to 
internal control and risk management systems and about share 
capital structures is consistent with the financial statements.  

Other matters on which we are required to report 
by exception 
Adequacy of accounting records and information and 
explanations received 
Under the Companies Act 2006 we are required to report to you if, 
in our opinion: 
>(cid:3)we have not received all the information and explanations we 

require for our audit; or 

>(cid:3)adequate accounting records have not been kept by the Parent 
Company, or returns adequate for our audit have not been 
received from branches not visited by us; or 

>(cid:3)the Parent Company financial statements and the part of the 

On page 69 of the Annual Report, as required by the Code Provision 
C.1.1, the Directors state that they consider the Annual Report 
taken as a whole to be fair, balanced and understandable and 
provides the information necessary for members to assess the 
Group’s performance, business model and strategy. On page 61, 
as required by C3.8 of the Code, the Audit Committee has set out 
the significant issues that it considered in relation to the financial 
statements, and how they were addressed. Under ISAs (UK & 
Ireland) we are required to report to you if, in our opinion: 
>(cid:3)the statement given by the Directors is materially inconsistent 
with our knowledge of the Group acquired in the course of 
performing our audit; or 

>(cid:3)the section of the Annual Report describing the work of the 
Audit Committee does not appropriately address matters 
communicated by us to the Audit Committee. 

We have no exceptions to report arising from this responsibility. 

Other information in the Annual Report 
Under ISAs (UK & Ireland), we are required to report to you if, 
in our opinion, information in the Annual Report is: 
>(cid:3)materially inconsistent with the information in the audited 

financial statements; or 

>(cid:3)apparently materially incorrect based on, or materially 

inconsistent with, our knowledge of the Group and Parent 
Company acquired in the course of performing our audit; or 

>(cid:3)is otherwise misleading. 

Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

Directors’ remuneration 
Under the Companies Act 2006, we are required to report if, in our 
opinion, certain disclosures of directors’ remuneration specified 
by law have not been made, and under the Listing Rules we are 
required to review certain elements of the report to shareholders 
by the Board on directors’ remuneration. We have no exceptions 
to report arising from these responsibilities. 

Corporate Governance Statement 
Under the Companies Act 2006, we are required to report to you 
if, in our opinion a corporate governance statement has not been 
prepared by the Parent Company. We have no exceptions to report 
arising from this responsibility. 

Under the Listing Rules we are required to review the part of the 
Corporate Governance Statement relating to the Company’s 
compliance with nine provisions of the UK Corporate Governance Code 
(‘the Code’). We have nothing to report having performed our review. 

We have no exceptions to report arising from this responsibility. 

Responsibilities for the financial statements 
and the audit 
Our responsibilities and those of the Directors  
As explained more fully in the Directors’ Responsibilities Statement 
set out on page 69, the Directors are responsible for the 
preparation of the Group and Parent Company financial statements 
and for being satisfied that they give a true and fair view.  

Our responsibility is to audit and express an opinion on the Group and 
Parent Company financial statements in accordance with applicable 
law and ISAs (UK & Ireland). Those standards require us to comply 
with the Auditing Practices Board’s Ethical Standards for Auditors.  

This report, including the opinions, has been prepared for and only 
for the Company’s members as a body in accordance with Chapter 
3 of Part 16 of the Companies Act 2006 and for no other purpose. 
We do not, in giving these opinions, accept or assume responsibility 
for any other purpose or to any other person to whom this report is 
shown or into whose hands it may come save where expressly 
agreed by our prior consent in writing. 

Paul Cragg (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 

London 

27 November 2013

 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 93

Group income statement 
For the year ended 30 September 2013 

Continuing operations 
Revenue 
Cost of providing tourism services 
Gross profit 
Personnel expenses 
Depreciation and amortisation 
Net operating expenses  
(Loss)/profit on disposal of assets  
Impairment of goodwill and amortisation 
of business combination intangibles  
Profit/(loss) from operations  
Share of results of associates and joint venture  
Loss on disposal of associates and joint venture 
Net investment income 
Finance income  
Finance costs  
Profit/(loss) before tax 
Tax  
Loss for the year from 
continuing operations 

Discontinued operations 
Profit/(loss) for the year from  
discontinued operations 
Loss for the year 

Attributable to: 

Owners of the parent 
Non-controlling interests  

Basic and diluted loss per share (pence) 
Continuing operations 
Discontinued operations  
Total 

Year ended 30 September 2013   

Restated Year ended 30 September 2012 

Underlying 
results 
£m 

notes 

Separately 
disclosed 
items 
(note 7) 
£m 

Total 
£m   

Underlying  
results  
£m 

9,195.0 
(7,169.2) 
2,025.8 
(1,067.6) 
(155.6) 
(625.6) 
– 

– 
177.0 
2.1 
– 
0.4 
6.7 
(129.9) 
56.3 

3
9,314.5
4 (7,255.7)
2,058.8
5 (1,035.7)
(161.7)
(598.3)
–

13/14
6

–

9,314.5
(38.5) (7,294.2)
(38.5)
2,020.3
(40.2) (1,075.9)
(171.7)
(10.0)
(720.7)
(122.4)
(8.0)
(8.0)

–
263.1
0.7
–
0.4
6.4
(152.4)
118.2

(31.0)
(250.1)
–
(0.4)
–
41.2
(67.0)
(276.3)

13
3
15
7
15
8
8
9
10

28

12

(31.0)
13.0
0.7
(0.4)
0.4
47.6
(219.4)
(158.1)
(49.5)

(207.6)

0.3
(207.3)

(199.0)
(8.3)
(207.3)

(16.7)
–
(16.7)

Separately 
disclosed 
items 
(note 7) 
£m 

–
5.6
5.6
(39.5)
(12.3)
(101.4)
19.1

(218.6)
(347.1)
–
(0.9)
–
41.4
(86.5)
(393.1)

Total 
£m 

9,195.0
(7,163.6)
2,031.4
(1,107.1)
(167.9)
(727.0)
19.1

(218.6)
(170.1)
2.1
(0.9)
0.4
48.1
(216.4)
(336.8)
(104.1)

(440.9)

(149.2)
(590.1)

(585.7)
(4.4)
(590.1)

(50.1)
(17.1)
(67.2)

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94

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Group statement of other comprehensive income 
For the year ended 30 September 2013 

Loss for the year  

Other comprehensive income and expense  
Items that will not be reclassified to profit or loss: 
Actuarial loss on defined benefit pension schemes  
Tax on actuarial losses 

Items that may be reclassified subsequently to profit or loss: 
Foreign exchange translation losses 

Fair value gains and losses  
Losses deferred for the year  
Tax on losses deferred for the year  
Losses/(gains) transferred to the income statement  
Tax on losses/(gains) transferred to the income statement  
Total comprehensive expense for the year  

Attributable to:  
Equity holders of the parent  
Non-controlling interests  
Total comprehensive expense for the year  

Year ended
30 September
2013
£m 
(207.3)

Year ended
30 September
2012
£m 
(590.1)

notes 

35 
26 

(77.2)
(0.2)

(35.7)
12.3

30 

(19.6)

(30.7)

30 
26 
30 
26 

(13.8)
1.9
8.6
(1.0)
(308.6)

(31.9)
7.7
(48.4)
12.1
(704.7)

(300.3)
(8.3)
(308.6)

(700.5)
(4.2)
(704.7)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Group cash flow statement 
For the year ended 30 September 2013  

Continuing operations  

Loss before tax  
Adjustments for:  
Net finance costs  
Net investment income and share of results of associates and JV  
Loss on disposal of associates and joint venture 
Depreciation, amortisation and impairment  
Loss/(profit) on disposal of assets  
Share-based payments  
Write up of investments  
Increase in provisions  
Income received from other non-current investments  
Additional pension contributions 
Interest received  
Decrease/(increase) in working capital: 

Inventories 
  Receivables 
  Payables 
Cash generated from operations  
Income taxes paid  
Net cash used in discontinued operating activities  
Net cash from operating activities  
Dividends received from associates  
Proceeds on disposal of JV 
Proceeds on disposal of subsidiaries (net of cash disposed) 
Proceeds on disposal of property, plant and equipment  
Purchase of subsidiaries (net of cash acquired)  
Purchase of tangible assets  
Purchase of intangible assets  
Proceeds from other investments  
Net cash (used in)/from investing activities  
Interest paid  
Dividends paid  
Dividends paid to non-controlling interests  
Draw down of borrowings  
Repayment of borrowings  
Payment of facility set-up fees  
Proceeds on sale and finance leaseback  
Shares purchased by Employee Benefit Trust 
Net proceeds on the issue of ordinary shares  
Repayment of finance lease obligations  
Net cash from/(used in) financing activities  
Net increase in cash and cash equivalents  
Cash and cash equivalents at beginning of year  
Effect of foreign exchange rate changes  
Cash, cash equivalents and overdrafts at end of year  

Thomas Cook Group plc  Annual Report & Accounts 2013 95

Year ended
30 September
2013
£m 

Year ended
30 September
2012
£m 

notes 

(158.1)

(336.8)

171.8
(1.1)
0.4
224.6
8.0
7.5
(29.0)
3.7
0.4
(26.0)
6.7

(1.4)
111.8
82.9
402.2
(31.0)
(30.1)
341.1
2.5
0.3
(37.8)
4.0
(2.4)
(102.8)
(47.5)
1.9
(181.8)
(137.5)
–
–
1,369.5
(1,083.6)
(37.9)
–
(16.1)
413.5
(32.3)
475.6
634.9
453.5
2.0
1,090.4

28 

16 

16 

29 

168.3
(2.5)
0.9
408.5
(19.1)
1.9
–
23.2
0.4
(22.6)
5.8

6.7
38.3
(86.2)
186.8
(28.3)
(6.6)
151.9
–
–
122.7
34.0
32.4
(96.9)
(41.4)
1.9
52.7
(116.5)
(32.7)
(0.6)
869.2
(930.5)
(29.3)
189.4
–
0.8
(23.5)
(73.7)
130.9
341.7
(19.1)
453.5

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96

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Group balance sheet 
At 30 September 2013 

Non-current assets  
Intangible assets  
Property, plant and equipment:  
  – aircraft and aircraft spares  
  – other  
Investments in associates and joint venture  
Other investments  
Deferred tax assets  
Tax assets  
Trade and other receivables  
Derivative financial instruments  

Current assets  
Inventories  
Tax assets  
Trade and other receivables  
Derivative financial instruments  
Cash and cash equivalents  

Assets held for sale  
Total assets  
Current liabilities  
Retirement benefit obligations  
Trade and other payables  
Borrowings  
Obligations under finance leases  
Tax liabilities  
Revenue received in advance  
Short-term provisions  
Derivative financial instruments  

Liabilities related to assets held for sale  

30 September
2013
£m 

30 September
2012
£m 

notes 

13 

3,154.5

3,158.9

14 
14 
15 
15 
26 

18 
23 

17 

18 
23 
19 

28 

35 
20 
21 
22 

27 
23 

28 

602.9
198.0
14.4
1.2
168.0
–
142.7
0.1
4,281.8

28.2
5.5
785.4
25.0
1,088.8
1,932.9
70.1
6,284.8

599.6
241.2
14.2
11.4
204.7
5.6
146.8
0.2
4,382.6

30.5
50.1
944.1
39.2
460.3
1,524.2
–
5,906.8

(1.3)
(1,995.2)
(176.5)
(42.7)
(41.0)
(1,120.2)
(246.8)
(63.9)
(3,687.6)
(17.0)

(6.8)
(2,008.5)
(37.8)
(32.6)
(90.4)
(1,094.1)
(201.5)
(68.4)
(3,540.1)
–

 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
Non-current liabilities  
Retirement benefit obligations  
Trade and other payables  
Long-term borrowings  
Obligations under finance leases  
Non-current tax liabilities  
Revenue received in advance  
Deferred tax liabilities  
Long-term provisions  
Derivative financial instruments  

Total liabilities  
Net assets  
Equity  
Called-up share capital  
Share premium account  
Merger reserve  
Hedging and translation reserves  
Capital redemption reserve  
Retained earnings deficit  
Investment in own shares  
Equity attributable to owners of the parent  
Non-controlling interests  
Total equity  

Thomas Cook Group plc  Annual Report & Accounts 2013 97

30 September
2013
£m 

30 September
2012
£m 

notes 

35 
20 
21 
22 

26 
27 
23 

29 

30 

(403.1)
(96.9)
(1,113.8)
(181.8)
(8.2)
–
(52.8)
(172.2)
(3.3)
(2,032.1)
(5,736.7)
548.1

68.4
434.3
1,546.5
201.8
8.5
(1,720.7)
(29.5)
509.3
38.8
548.1

(324.0)
(95.4)
(977.6)
(200.6)
(1.0)
(2.5)
(89.7)
(214.3)
(3.7)
(1,908.8)
(5,448.9)
457.9

60.0
29.2
1,546.5
225.7
8.5
(1,450.0)
(13.4)
406.5
51.4
457.9

The financial statements on pages 93 to 147 were approved by the Board of Directors on 27 November 2013.  

Signed on behalf of the Board 

Michael Healy  
Group Chief Financial Officer 

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98

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Group statement of changes in equity 
For the year ended 30 September 2013 

Opening balance at 1 October 2011 
Loss for the year  
Other comprehensive expense:  
Foreign exchange translation losses  
Actuarial losses on defined benefit pension schemes 
(net of tax)  
Fair value gains and losses:  
Loss deferred for the year (net of tax)  
Gains transferred to the income statement (net of tax)  
Total comprehensive expense for the year  
Equity credit in respect of share-based payments  
Purchase of own shares 
Issue of shares 
Release of merger reserve 
Derecognition of put options to non-controlling 
interests  

Acquisition of Co-op  
Disposal of HCV  
Disposal of Thomas Cook India  
Exchange difference on non-controlling interests  
Dividends  
At 30 September 2012 

Loss for the year  
Other comprehensive expense:  
Foreign exchange translation losses  
Actuarial losses on defined benefit pension schemes 
(net of tax)  
Fair value gains and losses:  
Loss deferred for the year (net of tax)  
Gains transferred to the income statement (net of tax)  
Total comprehensive expense for the year  
Equity credit in respect of share-based payments  
Issue of shares – exercise of warrants 
Issue of shares – rights issue 
Issue of shares – rights issue transaction costs 
Investment in Employee Benefit Trust 
Acquisition of Russia shares  
At 30 September 2013 

Share capital
& share
premium
£m 
88.4
–

Other
reserves
£m 
1,613.0
–

Translation
& hedging
reserve
£m 
316.9
–

Accumulated 
losses
£m 

Attributable 
to equity 
holders of 
the parent 
£m 
(871.4) 1,146.9 
(585.9) 
(585.9)

Non-
controlling
interests
£m 
36.3
(4.2)

Total
£m 
1,183.2
(590.1)

–

–

–
–
–
–
–
0.8
–

–

–
–
–
–
–
89.2

–

–

–

–

–

–
–
–
–
(0.1)
–
(71.3)

(30.7)

–

(30.7) 

–

(23.4)

(23.4) 

(24.2)
(36.3)
(91.2)
–
–
–
–

–
–
(609.3)
2.0
–
–
71.3

(24.2) 
(36.3) 
(700.5) 
2.0 
(0.1) 
0.8 
– 

–

–

18.8

18.8 

–
–
–
–
–
1,541.6

–
–
–
–
–

(61.4)
–
–
–
–
225.7 (1,450.0)

(61.4) 
– 
– 
– 
– 
406.5 

–

–

–
–
(4.2)
–
–
–
–

–

36.7
(2.9)
(11.4)
(2.5)
(0.6)
51.4

(30.7)

(23.4)

(24.2)
(36.3)
(704.7)
2.0
(0.1)
0.8
–

18.8

(24.7)
(2.9)
(11.4)
(2.5)
(0.6)
457.9

–

–

–

–

(199.0)

(199.0) 

(8.3)

(207.3)

(19.6)

–

(19.6) 

–

(77.4)

(77.4) 

(11.9)
7.6
(23.9)
–
–
–
–
–
–

–
–
(276.4)
7.9
–
–
–
–
(2.2)
201.8 (1,720.7)

(11.9) 
7.6 
(300.3) 
7.9 
4.6 
431.0 
(22.1) 
(16.1) 
(2.2) 
509.3 

–

–

(19.6)

(77.4)

–
–
(8.3)
–
–
–
–
–
(4.3)
38.8

(11.9)
7.6
(308.6)
7.9
4.6
431.0
(22.1)
(16.1)
(6.5)
548.1

–
–
–
–
4.6
431.0
(22.1)
–
–
502.7

–
–
–
–
–
–
–
(16.1)
–
1,525.5

Other reserves consist of the merger reserve, the capital redemption reserve and own shares held. The capital redemption reserve was 
created as a consequence of the share buy back programme during the year ended 30 September 2009.  

The merger reserve arose on the reverse acquisition of Thomas Cook Group plc and MyTravel Group plc by Thomas Cook AG. In the case 
of Thomas Cook Group plc, the merger reserve represents the difference between the existing share capital and share premium of 
Thomas Cook AG and the share capital of Thomas Cook Group plc issued in exchange, and in the case of MyTravel Group plc, the merger 
reserve represents the difference between the fair value and the nominal value of the share capital issued by Thomas Cook Group plc.  

Details of changes in hedging and translation reserves are set out in note 30. 

 
 
 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 99

Notes to the financial statements 

1 General information  
Thomas Cook Group plc is a limited liability company incorporated and domiciled in England and Wales under the Companies Act 2006 
and listed on the London Stock Exchange. The address of the registered office is 3rd Floor, South Building, 200 Aldersgate, London 
EC1A 4HD. The principal activities of the Group are discussed in the Directors’ Report – Business Review on pages 17 to 19.  

These consolidated financial statements were approved for issue by the Board of Directors on 27 November 2013.  

2 Accounting policies  
These financial statements have been prepared in accordance with IFRS and IFRIC interpretations and with those parts of the Companies 
Act 2006 applicable to groups reporting under IFRS. The financial statements have also been prepared in accordance with IFRS adopted 
for use in the European Union and therefore comply with Article 4 of the EU IAS Regulation.  

The financial statements have been prepared on a going concern basis and under the historical cost convention, except for revaluation 
of certain financial instruments, investment property, share-based payments and defined benefit pension obligations.  

The principal accounting policies applied in the preparation of the financial information presented in this document are set out below. 
These policies have been applied consistently to the periods presented unless otherwise stated.  

The principal accounting policies applied in the preparation of the financial information presented in this document are set out below. 
These policies have been applied consistently to the periods presented unless otherwise stated.  

Comparative amounts have been restated to include North America within discontinued operations. In addition, following changes 
in management responsibilities, the former West Europe and Central Europe segments have been combined into one segment, 
Continental Europe. The comparative segmental information for the year ended 30 September 2012 has been restated. 

The Group’s policy on separately disclosed items has been expanded to include the interest income and charges arising on the Group’s 
defined benefit pension schemes as well as the interest charges arising on the unwind of discount on exceptional provisions and 
deferred consideration. 

Basis of preparation  
Adoption of new or amended standards and interpretations in the current year  
In the current year, the following new or amended standards have been adopted. Their adoption has not had a significant impact on the 
amounts reported or the disclosure and presentation in these financial statements, but may impact the accounting or the disclosure and 
presentation for the future transactions and arrangements. 

IAS 1 Amendment 

“Presentation of Items of Other Comprehensive Income” is effective for annual reporting periods commencing 
on or after 1 July 2012. The amendment requires disclosure of items that may be reclassified to profit or loss and 
items that will not be reclassified to profit or loss. 

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100

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

2 Accounting policies continued 
New or amended standards and interpretations in issue but not yet effective and not EU endorsed  
The following new standards, amendments to standards and interpretations that are expected to impact the Group, which have not 
been applied in these financial statements, with the exception of IAS 19 R ‘Employee Benefits’ (EU endorsed), were in issue, but are not 
yet effective: 

IFRS 9  

IFRS 10  

IFRS 11  

IFRS 12  

IFRS 13  

IAS 27 (revised)  

IAS 28 (revised)  

IFRS 7 (amendment)  

“Financial Instruments” is effective for annual reporting periods commencing on or after 1 January 2015. 
The standard will eventually replace IAS 39 but currently only details the requirements for recognition and 
measurement of financial assets.  
“Consolidated financial statements” is effective for annual reporting periods beginning on or after 1 January 2013. 
This standard builds on existing principles by identifying the concept of control as the determining factor in 
whether an entity should be included within consolidated financial statements.  
“Joint arrangements” is effective for annual periods beginning on or after 1 January 2013. This standard provides 
for a more realistic reflection of joint arrangements by focusing on the rights and obligations of the arrangement, 
rather than its legal form.  
“Disclosure of interests in other entities” is effective for annual periods beginning on or after 1 January 2013. 
This standard includes the disclosure requirements for all forms of interests in other entities, including joint 
arrangements, associates, special purpose vehicles and other off balance sheet vehicles.  
“Fair value measurement” is effective for annual periods beginning on or after 1 January 2013. This standard 
applies to IFRSs that require or permit fair value measurements or disclosures and provides a single IFRS 
framework for measuring fair value and requires disclosures about fair value measurement.  
“Separate financial statements” is effective for annual periods beginning on or after 1 January 2013. This standard 
includes the provisions on separate financial statements that are left after the control provisions of IAS 27 have 
been included in the new IFRS 10.  
“Investments in associates and joint ventures” is effective for annual periods beginning on or after 1 January 2013. 
This standard includes the requirements for joint ventures, as well as associates, to be equity accounted following 
the issue of IFRS 11.  
“Financial instruments: disclosures” is effective for annual periods beginning on or after 1 January 2013, and 
amends the disclosures required where certain items have been offset.  

IAS 32  

“Offsetting financial assets and liabilities” is effective for annual periods beginning on or after 1 January 2014, 
and provides clarification on the application of offsetting rules. 

The Group continues to assess the impact of adopting the above new or amended standards and interpretations in future accounting 
periods.  

IAS 19 (revised 2011)   “Employee benefits” is effective for annual periods beginning on or after 1 January 2013. The most significant 
change that will impact the Group is that both the expected returns on pension plan assets (currently based on 
expected returns) and the finance charge (currently based on the unwinding of the discount rate on scheme 
liabilities) will be replaced with a single net interest expense or income, calculated by applying the discount rate 
used in determining the present value of scheme liabilities to the net defined benefit asset or liability. 

Had the Standard been applied in the current financial year, the Group’s profit before tax would have been reduced by approximately 
£5m. 

Basis of consolidation  
The Group’s financial statements consolidate those of the Company and its subsidiary undertakings. The results of subsidiaries acquired, 
or disposed of, are consolidated for the periods from, or to, the date on which control passed. Subsidiaries are entities controlled by the 
Company. Control is achieved where the Company has the power to govern the financial and operating policies of an investee entity so as 
to obtain benefits from its activities.  

Acquisitions are accounted for under the purchase method. Where a transaction is a business combination amongst entities under 
common control, the requirements of IFRS 3(R) are applied. The purchase method of accounting is used to account for the acquisition 
of subsidiaries by the Group. The cost of an acquisition is measured at fair value of the assets given, equity instruments issued, 
contingent consideration arrangements entered into, and liabilities incurred or assumed at the date of exchange. Directly attributable 
transaction costs are expensed as incurred. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business 
combination are measured initially at their fair values at the acquisition date. When the ownership of an acquired company is less than 
100%, the non-controlling interest is measured as the proportion of the recognised net assets attributable to the non-controlling interest. 
The excess of the cost of acquisition over the fair value of the Group’s share of identifiable net assets acquired is recorded as goodwill.  

Where audited financial accounts are not coterminous with those of the Group, the financial information is derived from the last audited 
accounts available and unaudited management accounts for the period up to the Company’s balance sheet date.  

 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 101

2 Accounting policies continued 
All intra-group transactions, balances, income and expenses are eliminated on consolidation.  

Interpretation guidance included within SIC Interpretation 12 “Consolidation – special purpose entities”, indicates that certain special 
purpose entities (SPEs), which are involved in aircraft leasing arrangements with the Group, should be interpreted as being controlled 
by the Group, and therefore subject to consolidation, even though the Group has no direct or indirect equity interest in those entities. 
As a consequence, the Group has consolidated three (2012: three) SPEs that own four (2012: four) aircraft operated by the Group on 
operating leases. In addition, during 2009 the operations of the German airline were placed in a holding company in which the Group 
owns a 50.0023% direct interest. All risks and rewards continue to be held by the Group and, in accordance with accounting standards, 
the entity has been treated as being 100% controlled and fully consolidated by the Group.  

Associates and joint ventures  
Entities, other than subsidiaries, over which the Group exerts significant influence, but not control or joint control, are associates. 
Entities which the Group jointly controls with one or more other party under a contractual arrangement are joint ventures.  

The Group’s share of the results of associates and joint ventures is included in the Group income statement using the equity accounting 
method. Investments in associates and joint ventures are included in the Group balance sheet at cost, as adjusted for post-acquisition 
changes in the Group’s share of the net assets of the entity, and including any goodwill identified on acquisition, net of any accumulated 
impairment loss. When the Group’s shares of losses in an associate or joint venture equals or exceeds its interest in the associate or joint 
venture, including any other unsecured receivables, the Group does not recognise further losses, unless it has incurred obligations or 
made payments on behalf of the associate or joint venture. Unrealised gains on transactions between the Group and its associates are 
eliminated to the extent of the Group’s interest in the associates. Unrealised losses are also eliminated unless the transaction provided 
evidence of an impairment of the asset transferred.  

Intangible assets – goodwill  
Goodwill arising on an acquisition represents any excess of the fair value of the consideration given over the fair value of the identifiable 
assets and liabilities acquired. Goodwill is recognised as an asset, and is reviewed for impairment at least annually. Any impairment is 
recognised immediately in the Group’s income statement and is not subsequently reversed. For the purposes of assessing impairment, 
assets are grouped at the lowest levels for which there are separately identifiable cash flows (cash-generating units). The allocation of 
goodwill is made to those cash-generating units that are expected to benefit from the business combination in which the goodwill arose. 
The Group allocates goodwill to each segment in which it operates.  

On disposal of a subsidiary, joint venture or associate, the attributable amount of goodwill is included in the determination of the profit or 
loss on disposal.  

Intangible assets – other  
Intangible assets, other than goodwill, are carried on the Group’s balance sheet at cost less accumulated amortisation. Intangible assets 
with indefinite useful lives are not amortised. For all other intangible assets, amortisation is charged on a straight-line basis over the asset’s 
useful life, as follows: 

Brands  
Customer relationships  
Computer software  

10 years to indefinite life  
1 to 15 years  
3 to 10 years 

Other acquired intangible assets are assessed separately and useful lives established according to the particular circumstances.  

Indefinite-lived intangible assets principally comprise those trademarks for which there is no foreseeable limit to the period over which 
they are expected to generate net cash inflows. These are considered to have an indefinite life, given the strength and durability of our 
brands and the level of marketing support. The nature of the industry we operate in is such that brand obsolescence is not common, 
if appropriately supported by advertising and marketing spend.  

Intangible assets with indefinite useful lives are tested for impairment at least annually at the CGU level by comparing their carrying 
amount to their recoverable amount. All other intangible assets are assessed at each reporting date for indications of impairment. If such 
indications exist, the recoverable amount is estimated and compared to the carrying amount. If the recoverable amount is less than the 
carrying amount, the carrying amount is reduced to the recoverable amount and the impairment loss is recognised immediately in the 
income statement.  

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102

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

2 Accounting policies continued 
Property, plant and equipment  
Property, plant and equipment is stated at cost, net of straight-line depreciation and any provision for impairment. Where costs are 
incurred as part of the start-up or commissioning of an item of property, plant or equipment, and that item is available for use but 
incapable of operating in the manner intended by management without such a start-up or commissioning period, then such costs are 
included within the cost of the item. Costs that are not directly attributable to bringing an asset to the location and condition necessary 
for it to be capable of operating in the manner intended by management are charged to the income statement as incurred.  

Depreciation on property, plant and equipment, other than freehold land, upon which no depreciation is provided, is calculated on 
a straight-line basis and aims to write down their cost to their estimated residual value over their expected useful lives as follows: 

Freehold buildings  
Leasehold properties  
Aircraft  
Aircraft spares  
Other fixed assets  

40 to 50 years  
Shorter of remaining lease period and 40 years  
18 years (or remaining lease period if shorter)  
5 to 15 years (or remaining lease period if shorter)  
3 to 15 years 

Estimated residual values and useful lives are reviewed annually.  

Investment property comprises land and buildings which are held for long-term rental yields and capital growth. It is carried at fair value 
with changes in fair value recognised in the income statement. Investment property is valued annually by external qualified professional 
valuers in the countries concerned. In the event of a material change in market conditions between the valuation date and balance sheet 
date, an internal valuation is performed and adjustments made to reflect any material changes in fair value.  

Non-current assets held for sale  
The Group classifies non-current assets as held for sale if their carrying amount will be recovered principally through a sale transaction 
rather than through continuing use. To be classified as held for sale, the assets must be available for immediate sale in their present 
condition subject only to terms that are usual and customary for the sale of such assets, and their sale must be highly probable. Sale is 
considered to be highly probable when management is committed to a plan to sell the assets and an active programme to locate a buyer 
and complete the plan has been initiated at a price that is reasonable in relation to their current fair value, and there is an expectation that 
the sale will be completed within one year from the date of classification.  

Non-current assets classified as held for sale are carried on the Group’s balance sheet at the lower of their carrying amount and fair value 
less costs to sell. 

Aircraft overhaul and maintenance costs  
The cost of major overhauls of owned and finance leased engines, auxiliary power units and airframes is capitalised and then amortised 
over between two and ten years until the next scheduled major overhaul, except where the maintenance of engines and auxiliary power 
units is carried out under fixed rate contracts, in which case the cost is spread over the period of the contract. Provision is made for the 
future costs of major overhauls of operating leased engines, auxiliary power units and airframes by making appropriate charges to the 
income statement, calculated by reference to hours flown and/or the expired lease period, as a consequence of obligations placed upon 
the Group under the terms of certain operating leases.  

Inventories  
Inventories are stated at the lower of cost and net realisable value. Cost represents purchase price. Net realisable value represents the 
estimated selling price less all costs to be incurred in marketing, selling and distribution.  

Revenue recognition and associated costs  
Revenue represents the aggregate amount of gross revenue receivable from inclusive tours, travel agency commissions receivable and 
other services supplied to customers in the ordinary course of business. Revenue and direct expenses relating to inclusive tours arranged 
by the Group’s leisure travel providers, including travel agency commission, insurance and other incentives, are taken to the income 
statement on holiday departure. Revenue relating to travel agency commission on third-party leisure travel products is also recognised on 
holiday departure. The costs attributable to producing brochures are expensed when the brochures are available to be sent to customers 
or retail outlets. Other revenue and associated expenses are taken to the income statement as earned or incurred. Revenue and expenses 
exclude intra-group transactions.  

 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 103

2 Accounting policies continued 
Income statement presentation and separately disclosed items  
Profit or loss from operations includes the results from operating activities of the Group, before its share of the results of associates and 
joint ventures.  

The Group separately discloses in the income statement: exceptional items; impairment of goodwill and amortisation of business 
combination intangibles; and IAS 39 fair value re-measurement.  

Exceptional items, namely items that are material either because of their size or their nature, and which are non-recurring, are presented 
within their relevant income statement category, but highlighted through separate disclosure. The separate reporting of exceptional items 
helps provide a full understanding of the Group’s underlying performance.  

Items which are included within the exceptional category include:  
>(cid:3)profits/(losses) on disposal of assets or businesses and costs of acquisitions;  
>(cid:3)costs of integration of significant acquisitions and other major restructuring programmes;  
>(cid:3)significant goodwill or other asset impairments;  
>(cid:3)material write-down of assets/reassessment of accruals, reflecting a more cautious evaluation in light of current trading and economic 

conditions (excluding errors or prior year items);  

>(cid:3)other individually material items that are unusual because of their size, nature or incidence.  

Material business combination intangible assets were acquired as a result of the merger between Thomas Cook AG and MyTravel Group 
plc and other business combinations made in subsequent years. The amortisation of these intangible assets is significant and the Group’s 
management consider that it should be disclosed separately to enable a full understanding of the Group’s results.  

IAS 39 fair value re-measurement includes movements in forward points related to foreign exchange forward contracts and time value 
of options in cash flow hedging relationships. Both items are subject to market fluctuations and unwind when the options or forward 
contracts mature and therefore are not considered to be part of the Group’s underlying performance.  

Interest income and charges arising on the Group’s defined benefit pension schemes and interest charges arising on the unwind of 
discount on exceptional provisions and deferred consideration are not considered to be part of the Group’s underlying performance. 
The Group’s management consider that these items should be disclosed separately to enable a full understanding of the Group’s results. 

Finance income and costs  
Finance income comprises interest income on funds invested, expected return on pension plan assets and changes in the fair value of held 
for trading interest-related derivatives, and fair value adjustments to hedged items in a designated fair value hedge.  

Finance costs comprise interest costs on borrowings and finance leases, unwind of the discount on provisions, interest cost on pension 
plan liabilities, changes in the fair value of held for trading interest-related derivatives, movement in forward points on outstanding foreign 
exchange forward contracts in cash flow hedging relationships and changes in fair value of derivatives designated in a fair value hedge 
relationship.  

The movement in forward points on outstanding foreign exchange forward contracts in cash flow hedging relationships is included 
as a separately disclosed item in the income statement under the description “IAS 39 fair value re-measurement”.  

The changes in fair value on derivatives designated in a fair value hedge relationship and the fair value adjustment on hedged items 
in a fair value hedge relationship are separately disclosed in Note 8 under the description “IAS 39 fair value re-measurement”. 

Tax  
Tax represents the sum of tax currently payable and deferred tax. Tax is recognised in the income statement unless it relates to an item 
recognised directly in equity, in which case the associated tax is recognised directly in other comprehensive income or equity respectively.  

Tax currently payable is provided on taxable profits based on the tax rates and laws that have been enacted or substantively enacted 
at the balance sheet date. Provision is made for deferred tax so as to recognise all temporary differences which have originated but 
not reversed at the balance sheet date that result in an obligation to pay more tax, or a right to pay less tax, in the future, except as set 
out below. This is calculated on a non-discounted basis by reference to the average tax rates that are expected to apply in the relevant 
jurisdictions and for the periods in which the temporary differences are expected to reverse. The deferred tax is not accounted for if 
it arises from the initial recognition of an asset or liability in a transaction other than a business combination that at the time of the 
transaction does not affect either accounting or taxable profit or loss. Deferred tax assets are assessed at each balance sheet date and 
are only recognised to the extent that their recovery against future taxable profits is probable. Deferred tax liabilities are recognised for 
the temporary differences of overseas subsidiaries, joint ventures and associates unless the Group is able to control the timing of the 
distribution of those earnings and it is probable that they will not be distributed in the foreseeable future.  

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104

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

2 Accounting policies continued 
Pensions  
Pension costs charged against profits in respect of the Group’s defined contribution schemes represent the amount of the contributions 
payable to the schemes in respect of the accounting period.  

The Group also operates a number of defined benefit schemes. The pension liabilities recognised on the balance sheet in respect of these 
schemes represent the difference between the present value of the Group’s obligations under the schemes (calculated using the 
projected unit credit method) and the fair value of those schemes’ assets. Actuarial gains or losses are recognised in the period in which 
they arise within the statement of comprehensive income and expense. The current service cost, representing benefits accruing over the 
year, is included in the income statement as a personnel expense. The unwinding of the discount rate on the scheme liabilities and the 
expected return on scheme assets are presented as finance costs and finance income respectively. Past service costs are recognised 
immediately in the income statement in personnel expenses.  

Foreign currency  
Average exchange rates are used to translate the results of all subsidiaries, associates and joint ventures that have a functional currency 
other than Sterling. The balance sheets of such entities are translated at period end exchange rates. The resulting exchange differences 
are recorded through a separate component of equity.  

Transactions in currencies other than the functional currency of an entity are translated at the exchange rate at the date of the transaction.  

Foreign currency monetary assets and liabilities held at the period end are translated at period end exchange rates. The resulting exchange 
gain or loss is recorded in the income statement.  

When a foreign entity is partially disposed of or sold, exchange differences that were recorded in equity are recognised in the income 
statement as part of the gain or loss on sale.  

Leases  
Leases under which substantially all of the risk and rewards of ownership are transferred to the Group are finance leases. All other leases 
are operating leases.  

Assets held under finance leases are recognised at the lower of the fair value of the asset and the present value of the minimum lease 
payments within property, plant and equipment on the balance sheet and depreciated over the shorter of the lease term or their expected 
useful lives. The interest element of finance lease payments represents a constant proportion of the capital balance outstanding and is 
charged to the income statement over the period of the lease.  

Operating lease rentals are charged to the income statement on a straight-line basis over the lease term.  

Income arising from operating leases where the Group acts as lessor is recognised on a straight-line basis over the lease term and included 
in operating income due to its operating nature. 

Derivative financial instruments  
The Group uses derivative financial instruments to hedge its exposure to interest rate, foreign exchange and fuel price risks arising from 
operational, financing and investment activities. In accordance with its treasury policy, the Group does not hold or issue derivative financial 
instruments for trading purposes. However, derivatives that do not qualify for hedge accounting are accounted for as trading instruments.  

Derivative financial instruments are initially recognised at fair value on the date a derivative contract is entered into and are subsequently 
re-measured at fair value. The method of recognising the resulting gain or loss depends on whether the derivative is designated as a 
hedging instrument and if so the nature of the item being hedged.  

The gain or loss on re-measurement to fair value, on derivatives not designated as a hedging instrument is recognised immediately in the 
income statement.  

Derivatives are presented on the Balance Sheet on a gross basis. A derivative with a positive fair value is recognized as a financial asset 
whereas a derivative with a negative fair value is recognised as a financial liability. A derivative is presented as a non-current asset or a non-
current liability if the remaining maturity of the instrument is more than 12 months and it is not expected to be realised or settled within 
12 months. The classification of derivatives between current and long-term assets and liabilities is presented in Note 23. 

Hedge Accounting 
The gain or loss on re-measurement to fair value on derivative financial instruments that are designated and effective as cash flow hedges 
of future cash flows is recognised directly in other comprehensive income and the ineffective portion is recognised immediately in the 
income statement within net operating expenses. Forward points on foreign exchange forward contracts and time value of options are not 
designated as part of the hedging relationship and therefore, are recorded in the income statement within finance costs and costs of 
providing tourism respectively. 

 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 105

2 Accounting policies continued 
For cash flow hedges, changes in fair value deferred through the hedge reserve, are recognised in the income statement in the same 
period, or periods, in which the hedged highly probable forecast transactions are recognised in the income statement.  

For fair value hedges, changes in the fair value of derivative financial instruments that are designated as fair value hedges are recognised 
in the income statement as part of finance income or cost line, where they offset the changes in fair value on the hedged item. Where the 
hedged item designated in a fair value hedge relationship is a financial liability held at amortised cost, the change in fair value in respect to 
the hedged risk is recorded as an IAS 39 fair value adjustment within finance income or cost.  

Cash flow hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, or no longer qualifies 
for hedge accounting. At that point in time, any cumulative gains or losses on the hedging instrument recognised in other comprehensive 
income are retained until the forecast transaction occurs. If a hedged transaction is no longer expected to occur, the net cumulative gain 
or loss recognised in other comprehensive income is transferred to the income statement for the period.  

Fair value hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, or no longer qualifies 
for hedge accounting. At that point in time the changes in fair value on the hedging instrument will continue to be recognised immediately 
into the income statement, while the hedged item will no longer be adjusted for fair value changes.  

Note 23 includes further information on the financial instruments designated as hedging instruments.  

Non-derivative financial instruments  
Financial assets and liabilities are recognised when the Group becomes a party to the contractual provisions of the instrument. Financial 
assets are derecognised when the Group transfers the financial asset or when the contractual rights expire. Financial liabilities are 
derecognised when the obligation is discharged, cancelled or expires. The measurement of particular financial assets and liabilities is set 
out below:  

Trade and other receivables  
Trade and other receivables are recognised at their fair value and subsequently recorded at amortised cost using the effective interest 
method as reduced by allowances for estimated irrecoverable amounts. An allowance for irrecoverable amounts is established when 
there is objective evidence that the Group will not be able to collect all amounts due according to the original terms of the receivables. 
The amount of allowance is the difference between the asset’s carrying amount and the present value of estimated future cash flows.  

Available-for-sale financial assets  
Available-for-sale financial assets are recognised and subsequently recorded at their fair value. Gains or losses (except for impairment 
losses and foreign exchange gains and losses) are recognised directly in equity until the financial asset is derecognised. At this point, the 
cumulative gain or loss previously recognised in equity is recognised in the income statement. Any impairment losses, foreign exchange 
gains or losses or dividends receivable are recognised in the income statement.  

Held for trading investments  
Short-term investments and derivatives that are not designated in a hedge relationship such as natural hedges of a balance sheet 
exposures, are classified as held for trading and are recognised and subsequently recorded at their fair value. Gains or losses are 
recognised in the income statement.  

Other non-current asset investments  
The fair value of investments in equity instruments that do not have a quoted market price in an active market are measured using 
an appropriate valuation technique. Where a fair value cannot be reliably measured, the investment is measured at cost. Loans and 
receivables are initially recognised at fair value plus any directly attributable transaction costs and are subsequently measured at 
amortised cost using the effective interest method. Any impairment losses are recognised in the income statement.  

Trade and other payables  
Trade and other payables are initially recognised at their fair value and subsequently recorded at amortised cost using the effective 
interest method.  

Borrowings  
Interest bearing borrowings are initially recognised at their fair value net of any directly attributable transaction costs. They are 
subsequently recorded at amortised cost using the effective interest method.  

Borrowings that are designated as hedged items in a fair value hedge relationship are adjusted for changes in their fair value in respect 
of the hedged risk. The adjustment will be amortised to the income statement at the time when the hedged item ceases to be adjusted 
for changes in its fair value attributable to the hedged risk. 

Provisions  
Provisions are recognised when the Group has a present obligation as a result of a past event, if it is probable that an outflow of resources 
will be required to settle the obligation and a reliable estimate of the amount of the obligation can be made.  

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106

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Transformation the first 365 days

Notes to the financial statements continued 

2 Accounting policies continued 
Provisions are recognised at the Directors’ best estimate of the expenditure required to settle the obligation at the balance sheet date. 
Where the effect of the time value of money is material, the provision is discounted to its present value.  

Termination benefits  
Termination benefits are payable when employment is terminated by the Group before the normal retirement date, or whenever 
an employee accepts voluntary redundancy in exchange for these benefits. The Group recognises termination benefits when it is 
demonstrably committed to: either terminating the employment of current employees according to a detailed formal plan without 
possibility of withdrawal; or providing termination benefits as a result of an offer made to encourage voluntary redundancy.  

Share-based payments  
The Group issues equity-settled share options to certain employees as part of their total remuneration. The fair values of the share options 
are calculated at the date of grant, using an appropriate option pricing model. These fair values are charged to the income statement on 
a straight-line basis over the expected vesting period of the options, with a corresponding increase in equity.  

The grant by the Company of options over its equity instruments to the employees of subsidiary undertakings in the Group is treated as 
a capital contribution. The fair value of employee services received, measured by reference to the grant date fair value, is recognised over 
the vesting period as an increase to investment in subsidiary undertakings, with a corresponding credit to equity.  

Insurance contracts and reinsurance contracts  
Premiums written relate to business incepted during the year, together with any differences between the booked premiums for prior years 
and those previously accrued, less cancellations. Premiums are recognised as revenue (earned premiums) proportionally over the period 
of coverage. Premiums are shown after the deduction of commission and premium taxes where relevant.  

Claims and loss adjustment expenses are charged to the income statement as incurred based on the estimated liability for compensation 
owed to policyholders or third parties damaged by policyholders. The Group does not discount its liabilities for unpaid claims. Liabilities for 
unpaid claims are estimated using the input of assessments for individual cases reported to the Group and statistical analysis for the claims 
incurred but not reported.  

Contracts entered into by the Group with reinsurers, under which the Group is compensated for losses on one or more contracts issued by 
the Group, and that meet the classification requirements for insurance contracts, are classified as reinsurance contracts held. The benefits 
to which the Group is entitled under its reinsurance contracts held are recognised as receivables from reinsurers. The Group assesses its 
reinsurance assets for impairment on an annual basis.  

Receivables and payables are recognised when due. These include amounts due to and from insurance policyholders.  

Critical judgements in applying the Group’s accounting policies  
In the process of applying the Group’s accounting policies, described above, management has made the following judgements that have 
the most significant effect on the amounts recognised in the financial statements for revenue, expenses, assets and liabilities and 
accompanying disclosures. Actual results may differ from estimates:  

a) Judgements 

Residual values of tangible fixed assets  
Judgements have been made in respect of the residual values and useful economic lives of aircraft included in property, plant and 
equipment (see note 14). Those judgements determine the amount of depreciation charged in the income statement.  

Recoverable amounts of goodwill and intangible assets with an indefinite life  
Judgements have been made in respect of the amounts of future operating cash flows to be generated by certain of the Group’s 
businesses in order to assess whether there has been any impairment of the amounts included in the balance sheet for goodwill or 
intangible assets with an indefinite life in relation to those businesses.  

Special purpose entities  
The nature of the relationship with certain special purpose entities involved in leasing aircraft to the Group shows that they should be 
interpreted as controlled by the Group, and therefore consolidated, even though the Group has no direct or indirect equity interest in 
those entities.  

b) Estimates 

Key sources of estimation uncertainty  
The key assumptions concerning the future and other key sources of estimation uncertainty at the balance sheet date that have 
a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year are 
discussed below:  

 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 107

2 Accounting policies continued 
Impairment of goodwill and intangible assets with an indefinite life  
Determining whether goodwill or intangible assets with an indefinite life are impaired requires an estimation of the value in use of the 
cash-generating units to which goodwill has been allocated. The value in use calculation requires the Group to estimate the future cash 
flows expected to arise from the cash-generating unit at a suitable discount rate in order to calculate present value.  

Recoverable amounts of deposits and prepayments  
Estimates have been made in respect of the volumes of future trading with hoteliers and the credit-worthiness of those hoteliers in order 
to assess the recoverable amounts of deposits and prepayments made to those hoteliers.  

Aircraft maintenance provisions  
Provisions for the cost of maintaining leased aircraft and spares are based on forecast aircraft utilisation, estimates of future maintenance 
costs and planned rollover and renewal of the aircraft fleet.  

Tax  
The Group operates in many tax regimes and the tax implications of its operations are complex. It can take several years for tax liabilities 
to be agreed with the relevant authorities. Tax assets and liabilities represent management’s estimates of tax that will be payable or 
recoverable in the future and may be dependent on estimates of future profitability.  

In addition, estimates have been made in respect of the probable future utilisation of tax losses, and deferred tax assets have been 
recognised as a result. The recoverability of these assets is dependent on the agreement of the losses with the relevant authorities and 
the estimates of future profitability.  

Share-based payments 
The Group measures the cost of equity-settled transactions with employees by reference to the fair value of the equity instruments 
at the date at which they are granted. Estimating fair value for share-based payment transactions requires determination of the most 
appropriate valuation model, which is dependent on the terms and conditions of the grant. This estimate also requires determination 
of the most appropriate inputs to the valuation model including the expected life of the share option, volatility and dividend yield and 
making assumptions about them. The assumptions and models used for estimating fair value for share-based payment transactions are 
disclosed in note 34.  

Retirement benefits  
The consolidated financial statements include costs in relation to, and provision for, retirement benefit obligations. The costs and the 
present value of any related pension assets and liabilities depend on such factors as life expectancy of the members, the salary 
progression of current employees, the returns that plan assets generate and the discount rate used to calculate the present value of the 
liabilities. The Group uses previous experience and impartial actuarial advice to select the values of critical estimates. The estimates, and 
the effect of variances in key estimates, are disclosed in note 35.  

3 Segmental information  
For management purposes, the Group is organised into four geographic based operating divisions: UK, Continental Europe, Northern 
Europe and Airlines Germany. These divisions are the basis on which the Group reports its primary segment information. Certain residual 
businesses and corporate functions are not allocated to these divisions and are shown separately as Corporate.  

On 1 May 2013, the Group finalised the sale of its businesses in North America and consequently the results of the North America 
segment are reported as discontinued operations. In addition, following changes in management structure, the Belgian, French and 
the Netherlands businesses have been transferred to from the former West segment to the Central Europe segment which has been 
renamed Continental Europe. The prior year segmental analysis has been restated to reflect the current segmental reporting of 
continuing operations. These reportable segments are consistent with how information is presented to the Group Chief Executive 
(chief operating decision maker) for the purpose of resource allocation and assessment of performance.  

The primary business of all of these operating divisions is the provision of leisure travel services and, accordingly, no separate secondary 
segmental information is provided. 

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108

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

3 Segmental information continued 
Segmental information for these activities is presented below: 

Year ended 30 September 2013 

UK
£m 

Continental
Europe
£m 

Northern
Europe
£m 

Airlines 
Germany 
£m 

Corporate
£m 

Total
£m 

2,977.4
(46.6)
2,930.8

4,195.0
(28.7)
4,166.3

1,239.3
(6.9)
1,232.4

1,311.9 
(326.9) 
985.0 

–
–
–

9,723.6
(409.1)
9,314.5

Continuing operations 
Revenue  
Segment sales  
Inter-segment sales  
Total revenue  

Revenue by product  
Tour operations 
Airlines  
Other  
Inter-segment sales  
Total revenue  

Result  
Underlying profit/(loss) from operations  
Exceptional operating items  
Impairment of goodwill and amortisation of business 
combination intangibles  
Segment result  
Share of results of associates and joint venture  
Loss on disposal of joint venture 
Net investment income  
Finance income  
Finance costs  
Loss before tax  
Tax  
Loss for the year from continuing operations 

Discontinued operations  
Profit for the year from discontinued operations (note 28)  
Total loss for the year 

Other information  
Capital additions  
Depreciation  
Amortisation of intangible assets  
Amortisation of business combination intangibles  
Impairment of goodwill  
Impairment of other intangible assets  
Impairment of property, plant and equipment  

8,039.8
1,683.8
751.6
(1,160.7)
9,314.5

(38.4)
(58.4)

263.1
(219.1)

(31.0)
13.0
0.7
(0.4)
0.4
47.6
(219.4)
(158.1)
(49.5)
(207.6)

0.3
(207.3)

177.3
140.6
31.1
13.8
17.2
6.6
14.4

66.3
(126.3)

77.5
(28.7)

109.5
0.8

(27.2)
(87.2)

(3.7)
45.1

(0.1)
110.2

48.2 
(6.5) 

– 
41.7 

–
(96.8)

52.5
40.3
11.5
10.0
17.2
–
14.4

22.6
8.2
14.0
3.7
–
6.6
–

17.3
19.0
1.3
0.1
–
–
–

66.5 
72.4 
0.3 
– 
– 
– 
– 

18.4
0.7
4.0
–
–
–
–

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 109

3 Segmental information continued 

Balance sheet 
Assets  
Segment assets  
Inter-segment eliminations  

Investments in associates and joint ventures  
Tax and deferred tax assets  
Total assets  
Liabilities  
Segment liabilities  
Inter-segment eliminations  

Tax and deferred tax liabilities  
Borrowings and obligations under finance leases  
Total liabilities  

UK
£m 

Continental
Europe
£m 

Northern
Europe
£m 

Airlines 
Germany 
£m 

Corporate
£m 

Total
£m 

2,842.0

3,609.6

1,687.0

1,139.2 

8,413.8 17,691.6
(11,594.7)
6,096.9
14.4
173.5
6,284.8

(2,730.7) (2,207.6)

(986.6)

(693.4)  (8,739.2) (15,357.5)
11,237.6
(4,119.9)
(102.0)
(1,514.8)
(5,736.7)

Inter-segment sales are charged at prevailing market prices. Segment assets consist primarily of goodwill, other intangible assets, 
property, plant and equipment, trade and other receivables and cash and cash equivalents.  

Segment liabilities comprise trade and other payables, revenue received in advance and provisions.  

Capital additions comprise additions to other intangible assets (note 13) and property, plant and equipment (note 14).  

The entity is domiciled in the UK. Revenue from external customers in the UK was £2,879.0m (2012: £2,955.4m) which is derived from 
the ‘UK’ segmental revenue shown above but excluding external revenue in India, Egypt, Ireland and Spain-domiciled companies, which 
would otherwise be included in the UK segment. Revenue from external customers in Germany was £3,395.2m (2012: £2,884.7m).  

The total non-current assets, other than financial instruments and deferred tax (there are no employment benefits assets or rights arising 
under insurance contracts), located in the UK was £2,073.9m (2012: £2,066.3m). 

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110

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

3 Segmental information continued 

Year ended 30 September 2012 (restated) 

UK
£m 

Continental
Europe
£m 

Northern
Europe
£m 

Airlines 
Germany 
£m 

Corporate
£m 

Total
£m 

3,152.5 
(43.1) 
3,109.4 

4,084.7 
(30.8) 
4,053.9 

1,173.6 
(6.5) 
1,167.1 

1,164.6  
(300.0) 
864.6  

– 
– 
– 

9,575.4 
(380.4) 
9,195.0 

Continuing operations 
Revenue  
Segment sales  
Inter-segment sales  
Total revenue  

Revenue by product  
Tour operations 
Airlines  
Other  
Inter-segment sales  
Total revenue  

Result  
Underlying profit/(loss) from operations  
Exceptional operating items  
Impairment of goodwill and amortisation of business 
combination intangibles  
Segment result  
Share of results of associates and joint venture  
Loss on disposal of associates  
Net investment income  
Finance income  
Finance costs  
Loss before tax  
Tax  
Loss for the year from continuing operations 

Discontinued operations 
Loss for the year from discontinued operations (note 28) 
Total loss for the year 

Other information  
Capital additions  
Depreciation  
Amortisation of intangible assets  
Amortisation of business combination intangibles  
Impairment of goodwill  
Impairment of other intangible assets 

7,924.7 
1,650.7 
789.2 
(1,169.6) 
9,195.0 

(24.4) 
(32.4) 

177.0 
(128.5) 

– 
(56.8) 

(218.6) 
(170.1) 
2.1 
(0.9) 
0.4 
48.1 
(216.4) 
(336.8) 
(104.1) 
(440.9) 

(149.2)
(590.1)

342.6 
124.8 
43.1 
28.2 
190.4 
21.3

12.7 
(86.8) 

(108.3) 
(182.4) 

52.1 
(10.7) 

(97.1) 
(55.7) 

100.9 
(2.7) 

(13.2) 
85.0 

35.7  
4.1  

–  
39.8  

61.3 
40.9 
23.2 
12.3 
96.0 
– 

18.3 
6.0 
14.2 
2.7 
94.4 
16.2 

17.3 
15.6 
1.5 
13.2 
– 
– 

239.3  
61.6  
0.3  
–  
–  
–  

6.4 
0.7 
3.9 
– 
– 
5.1 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 111

UK
£m 

Continental
Europe
£m 

Northern
Europe
£m 

Airlines 
Germany 
£m 

Corporate
£m 

Total
£m 

2,996.2 

3,467.8

1,913.9 

1,044.5  

(2,703.3) 

(2,247.1) 

(986.4) 

(588.6) 

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  (10,546.6) 
5,632.2 
14.2 
260.4 
5,906.8 

(7,695.9)  (14,221.3) 
  10,202.1 
(4,019.2) 
(181.1) 
(1,248.6) 
(5,448.9) 

2013
£m 
2,895.9 
1,390.5 
400.8 
902.8 
459.3 
916.2 
290.2 
7,255.7

2013
£m 
899.0
120.5
7.9
11.8
36.7
1,075.9

2013 
Number 
12,941
7,253
3,090
2,917
247
26,448

Restated
2012
£m 
2,869.5 
1,385.9 
387.6 
849.0 
446.3 
955.6 
275.3 
7,169.2

Restated
2012
£m 
930.7 
134.4 
2.0 
8.5 
31.5 
1,107.1 

Restated
2012 
Number 
18,066 
8,187 
2,983 
2,759 
255 
32,250 

3 Segmental information continued 

Balance sheet 
Assets  
Segment assets  
Inter-segment eliminations  

Investments in associates and joint ventures  
Tax and deferred tax assets  
Total assets  
Liabilities  
Segment liabilities  
Inter-segment eliminations  

Tax and deferred tax liabilities  
Borrowings and obligations under finance leases  
Total liabilities  

4 Cost of providing tourism services 

Tour accommodation 
Transportation costs 
Commissions and sales incentives 
Aircraft fuel 
Aircraft passenger taxes 
Other airline related costs 
Other cost of sales 

5 Personnel expenses 

Wages and salaries  
Social security costs  
Share-based payments – equity settled (see note 34)  
Defined benefit pension costs (see note 35) 
Defined contribution pension costs (see note 35)  

The average number of employees of the Group during the year was:  

UK  
Continental Europe  
Northern Europe  
Airlines Germany  
Corporate  

Disclosures of Directors’ remuneration, share options, long-term incentive schemes, pension contributions and pension entitlements 
required by the Companies Act 2006 and those specified for audit by the Financial Services Authority are on pages 78 to 82 and 85 to 87 
within the Remuneration report and form part of these audited financial statements.  

Disclosures in respect of remuneration of key management personnel are included in note 36. 

 
 
 
 
 
 
  
 
 
 
 
  
  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
  
  
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
  
 
  
 
 
 
 
 
112

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

6 Net operating expenses 

Advertising expenses  
Rents and expenses for building maintenance  
Information technology and telecommunication costs  
Travel expenses and ancillary personnel expenses  
Legal and consultancy fees  
Impairment of current and non-current assets, excluding goodwill  
Insurance  
Training expenses  
Other taxes  
Other operating expenses  

7 Separately disclosed items 

Affecting profit from operations  
Reorganisation and restructuring costs  
Costs associated with refinancing  
Impairment of goodwill and asset valuation reviews  
Onerous contracts and legal disputes  
Amortisation of business combination intangibles 
Provision for tax dispute resolution 
Other (including time value of options) 

Affecting income from associates and JV  
Loss on disposal of associates  

Affecting net finance costs  
Write off of unamortised bank facility set-up and related costs  
Interest cost on pension plan liabilities 
Other separately disclosed finance charges  
Unwind of discount on provisions and other non-current liabilities  
IAS 39 fair value measurement – forward points on foreign exchange cash flow hedging contracts  
Expected return on pension plan assets  

Total separately disclosed items  

2013 
£m 
148.0
134.1
138.1
82.2
106.3
63.9
10.8
9.4
1.5
26.4
720.7

Restated
2012 
£m 
173.7 
154.2 
120.8 
91.4 
76.4 
43.9 
12.9 
11.4 
3.8 
38.5 
727.0 

2013
£m 

Restated
2012
£m 

(127.3)
(17.7)
(18.2)
(58.5)
(13.8)
(14.2)
(0.4)
(250.1)

(55.4) 
(30.1) 
(205.7) 
(9.9) 
(28.2) 
(12.2) 
(5.6) 
(347.1) 

(0.4)
(0.4)

(0.9) 
(0.9) 

(6.8)
(50.2)
(2.4)
(9.2)
1.6
41.2
(25.8)
(276.3)

(23.1) 
(54.6) 
(0.9) 
(9.8) 
1.9 
41.4 
(45.1) 
(393.1) 

Restructuring costs include £44m in relation to the UK turnaround plan, £29m in relation to transformation and restructuring in 
Continental Europe and £43m in relation to Group wide transformation projects. Costs associated with refinancing represent those costs 
that could not be attributed to specific debt or equity elements of the May 2013 refinancing and have therefore not been capitalised or 
netted against share premium. Of these costs £47m are directly attributable to ‘cost out and profit improvement’ initiatives. 

Impairment of goodwill and asset valuation reviews principally relate to the UK segment. The Egyptian and Lebanese businesses have 
been written down to their recoverable amount and classified as held for sale. A review of the carrying value in the Group's investment in 
the UK National Air Traffic Services (NATS) resulted in a write up to the disposal value giving rise to a gain of £29m. A pre-disposal review 
of Neilson and its subsidiaries resulted in an impairment of £13m. A revaluation of specific investments held by the UK pension fund, with 
a value guaranteed by the Group, resulted in an impairment of £8m. 

 
 
  
 
 
 
  
 
  
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 113

7 Separately disclosed items continued 
In the year the Group assessed its position in respect of certain onerous contracts and made adjustments to assets on the balance sheet 
and made provision for future losses under these contracts. These contracts included certain UK service outsourcing contracts (£10m), 
hotel leases (£14m), sports marketing and related travel contracts (£9m) and foreign exchange and other commercial contracts (£26m).  

Provision for tax dispute resolution relates to a £14m provision in respect of an adverse third party sales tax judgement relating to the 
TOMS. The case is under appeal however the Group has taken a prudent view of the outcome and has no cash exposure.  

The Group has recognised a number of separately disclosed items affecting financing income and cost. During the year the Group has 
adopted industry practice of separately disclosing financing charges and income relating to defined benefit pension schemes. Following 
the successful refinancing in May 2013, the unamortised facility fees relating to the previous facility were written off. This resulted 
in a charge of £6.8m. The unwind of discount on provisions, relating primarily to deferred acquisition consideration, have also been 
separately disclosed. 

8 Finance income and costs 

Underlying finance income  
Income from loans included in financial assets  
Other interest and similar income  

Underlying finance costs  
Bank and bond interest  
Fee amortisation 
Letters of credit 
Other interest payable  

Underlying aircraft related finance costs  
Interest payable  
Finance costs in respect of finance leases  

Net underlying interest  

Separately disclosed finance income  
Interest income on pension plan assets  

Separately disclosed finance costs  
Write off of unamortised bank facility set-up and related costs  
Interest cost on pension plan liabilities (note 35) 
Discounting of provisions and other non-current liabilities 
Other exceptional finance charges  

IAS 39 fair value re-measurement  
Forward points on foreign exchange cash flow hedging contracts  

Total net interest 

The fair value adjustment on hedged items designated in a fair value hedge is £51k (2012:nil). 

2013 
£m 

0.4
6.0
6.4

(90.1)
(6.5)
(16.0)
(14.4)
(127.0)

(7.1)
(18.3)
(25.4)

Restated
2012 
£m 

0.4 
6.3 
6.7 

(85.1) 
(7.9) 
(15.3) 
(12.0) 
(120.3) 

(4.2)
(5.4)
(9.6)

(146.0)

(123.2) 

41.2
41.2

41.4 
41.4 

(6.8)
(50.2)
(9.2)
(2.4)
(68.6)

(23.1) 
(54.6) 
(9.8) 
(0.9) 
(88.4) 

1.6

1.9 

(171.8)

(168.3)

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114

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

9 Loss before tax  
Loss before tax for the year has been arrived at after charging/(crediting): 

Separately disclosed items affecting profit from operations (see note 7)  
Including:  
– Impairment of goodwill  
– Impairment of other non-current intangible assets  
– Amortisation of business combination intangibles  
Depreciation of property, plant and equipment:  
– owned assets  
– held under finance leases  
Amortisation of intangible assets  
Cost of inventories recognised as expense  
Loss on disposal of associates and joint venture 
Operating lease rentals payable:  
– hire of aircraft and aircraft spares  
– other  
Net foreign exchange gains  
Personnel expenses (note 5)  
Auditors’ remuneration  

A more detailed analysis of auditors’ remuneration on a worldwide basis is provided below: 

Audit of the Company’s annual accounts  
Audit of subsidiaries  
Total audit fees  
Audit related assurance services  
Other assurance services  
Total assurance services  
Tax compliance services  
Services relating to taxation  
Other non-audit services not covered above  
Total other non-audit services  
Total non-audit services  
Total fees  

2013 
£m 
250.1

17.2
7.4
14.7

92.3
49.2
32.7
43.3
0.4

Restated
2012
£m 
347.1 

190.4 
22.6 
28.2 

98.5 
26.3 
43.1 
40.2 
0.9 

101.3
115.1
(12.1)
1,075.9
6.6

103.1 
115.9 
(19.9) 
1,107.1 
5.8 

2013 
£m 
0.5
2.4
2.9
0.3
1.0
1.3
0.1
0.1
2.3
2.3
3.7
6.6

2012
£m 
0.4 
2.3 
2.7 
0.3 
1.1 
1.4 
0.1 
0.1 
 1.8 
 1.8 
3.3 
6.0 

The prior year numbers have not been restated to exclude discontinued operations in the detailed auditors remuneration analysis above. 

In addition to the above, £72k (2012: £69k) has been incurred in respect of the audits of the Group pension schemes.  

Fees paid to the Company’s auditors and their associates for services other than the statutory audit of the Company are not disclosed 
in subsidiaries’ accounts since the consolidated accounts of the subsidiaries’ parent, Thomas Cook Group plc, are required to disclose 
non-audit fees on a consolidated basis.  

A description of the work of the Audit Committee is set out in the Corporate Governance report on pages 60 to 61 and includes an 
explanation of how auditor objectivity and independence is safeguarded when non-audit services are provided by the auditors.  

 
  
 
 
 
  
 
 
10 Tax 

Analysis of tax charge  
Current tax  
UK  

Overseas  

Total current tax  
Deferred tax  

Total deferred tax  
Total tax charge  

corporation tax charge for the year  
adjustments in respect of prior periods  

corporation tax charge for the year  
adjustments in respect of prior periods  

tax charge for the year  
adjustments in respect of prior periods  

Thomas Cook Group plc  Annual Report & Accounts 2013 115

2013 
£m 

Restated
2012
£m 

–
4.5
4.5
41.8
(2.5)
39.3
43.8

(10.5)
16.2
5.7
49.5

– 
(3.8) 
(3.8) 
32.8 
(3.1) 
29.7 
25.9 

52.2 
26.0 
78.2 
104.1 

The tax on the Group’s loss before tax differs from the theoretical amount that would arise using the weighted average tax rate applicable 
to profits of the Company as follows: 

Tax reconciliation  
Loss before tax  
Expected tax charge at the UK corporation tax rate of 23.5% (2012: 25.0%)  
Income not liable for tax  
Expenses not deductible for tax purposes  
Impairment for which no tax relief is due  
Losses and other timing differences for which tax relief is not available  
Utilisation of tax losses not previously recognised  
Recognition of losses not previously recognised  
Derecognition of deferred tax previously recognised  
Difference in rates of tax suffered on overseas earnings  
Impact of changes in tax rates 
Other  
Income tax charge in respect of prior periods  
Tax charge  

2013 
£m 

Restated
2012
£m 

(158.1)
(37.2)
(14.1)
14.8
6.5
132.5
(10.7)
(75.1)
9.0
(2.5)
7.3
0.8
18.2
49.5

(336.8) 
(84.2) 
(17.2) 
10.3 
48.2 
76.8 
(6.1) 
(12.5) 
67.1 
(6.1) 
8.7 
– 
19.1 
104.1 

In addition to the amount charged to the income statement, deferred tax relating to actuarial losses on pension schemes and the fair 
value of derivative financial instruments of £0.7m has been credited directly to equity (2012: credit of £32.1m). UK corporation tax is 
calculated at 23.5% (2012: 25.0%) of the estimated assessable loss for the year. Taxation for other jurisdictions is calculated at the rates 
prevailing in the respective jurisdictions.  

Surplus losses not recognised in deferred tax of £1,940.5m (2012: £1,933.9m) are available predominantly in the UK, France and 
Germany for offset against future profits.  

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116

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

11 Dividends  
No dividends were declared during the year ended 30 September 2013 (2012: nil).  

12 Earnings per share  
The calculations for earnings per share, based on the weighted average number of shares, are shown in the table below. The weighted 
average number of shares shown excludes 7.5m shares held by the employee share ownership trusts (2012: 3.7m). 

Basic and diluted loss per share  
Continuing operations  
Discontinued operations  
Net loss attributable to owners of the parent  

Weighted average number of shares for basic and diluted loss per share  

Basic and diluted loss per share from continuing operations  
Basic and diluted loss per share from discontinued operations 
Total basic and diluted loss per share  

Underlying basic and diluted earnings per share  
Underlying net profit/(loss) attributable to owners of the parent*  

Weighted average number of shares for basic earnings per share  
Effect of dilutive potential ordinary shares – share options**  
Weighted average number of shares for diluted earnings per share  

Underlying basic earnings per share  
Underlying diluted earnings per share  

2013 
£m 
(199.3)
0.3
(199.0)

2012
£m 
(436.5) 
(149.2) 
(585.7) 

millions 
1,195.9

millions 
871.9 

pence 
(16.7)
–
(16.7)

2013 
£m 
59.8

millions 
1,195.9
21.7
1,217.6

pence 
5.0
4.9

pence 
(50.1) 
(17.1) 
(67.2) 

2012
£m 
5.5

millions 
871.9 
– 
871.9 

pence 
0.6
0.6

* Underlying net profit attributable to owners of the parent is derived from the continuing pre-exceptional profit before tax for the year ended 30 September 2013 of £118.2m 
(2012: £56.3m) and deducting a notional tax charge of £66.7m (2012: £55.2m).  

** Awards of shares under the Thomas Cook Performance Share Plan, Buy As You Earn Scheme, Restricted Share Plan and Co-Investment Plan will be satisfied by shares held in 
trust and therefore are potentially dilutive. The remainder of the share schemes will be satisfied by the purchase of existing shares in the market and will therefore not result in any 
dilution of earnings per share.  

 
 
  
 
  
 
 
  
 
  
 
 
13 Intangible assets 

Goodwill  
Business combination intangible assets  
Other  

Goodwill 
Cost  
At 1 October 2011  
Additions  
Reassessment of goodwill  
Disposals  
Exchange differences  
At 30 September 2012  
Disposals  
Transfer to non-current assets held for sale (note 28)  
Exchange differences  
At 30 September 2013  
Accumulated impairment losses  
At 1 October 2011  
Impairment charge for the year  
Disposals  
Exchange differences  
At 30 September 2012  
Impairment charge for the year  
Disposals  
Transfer to non-current assets held for sale (note 28)  
Exchange differences  
At 30 September 2013  
Carrying amount  
At 30 September 2013  
At 30 September 2012  

The carrying value of goodwill is analysed by business segment as follows: 

UK  
Continental Europe  
Northern Europe  
Airlines Germany  

Thomas Cook Group plc  Annual Report & Accounts 2013 117

2013 
£m 
2,690.9
325.9
137.7
3,154.5

2012
£m 
2,660.2 
369.2 
129.5 
3,158.9 

£m 
3,389.0
83.0 
7.7 
(142.6) 
(81.8) 

3,255.3
(267.0) 
(16.2) 
63.2
3,035.3

407.4
299.6
(99.5) 
(12.4) 
595.1
17.2
(267.0) 
(16.2) 
15.3
344.4

2,690.9
2,660.2

2012
£m 
1,746.0 
162.4 
731.8 
20.0 
2,660.2 

2013 
£m 
1,755.8
168.8
745.3
21.0
2,690.9

In accordance with accounting standards, the Group tests the carrying value of goodwill for impairment annually and whenever events or 
circumstances change.  

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118

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Transformation the first 365 days

Notes to the financial statements continued 

13 Intangible assets continued 
Impairment testing is performed by comparing the carrying value of each cash-generating unit (CGU) to the recoverable amount, 
determined on the basis of the CGU’s value in use. The value in use is based on the net present value of future cash flow projections 
discounted at pre-tax rates appropriate for each CGU. The Group’s CGUs are determined by geographical market and consist of UK, 
Continental Europe, Northern Europe and Airlines Germany. See note 3 for details of changes to the Group’s CGUs during the year.  

The future cash flow projections used to determine the value in use are based on the most recent annual budgets and three-year plans 
for each of the CGU’s. The key assumptions used to determine the business’ budget and three-year plans relate to capacity and the 
pricing of accommodation and fuel inputs. Capacity is based on management’s view of market demand and the constraints to managing 
capacity such as aircraft lease commitments. The accommodation pricing is primarily driven by the underlying bed rate and the foreign 
exchange hedges in place. The former is based on the businesses’ ongoing dialogue with bed suppliers and local cost inflation. The fuel 
pricing assumption is primarily driven by the fuel hedges in place and the forward fuel curve at the time that the budget is set. The key 
assumptions used to determine the Independent business’ budget and three-year plans relate to passenger volumes and commission 
rates, and are based on the individual businesses’ view of the market conditions.  

Cash flow forecasts for years beyond the three-year plan are extrapolated at an estimated average long-term nominal growth rate.  

The other key assumptions used in the value in use calculations are as follows:  
>(cid:3)a pre-tax discount rate of between 13.3% – 14.1% reflecting the specific risks of each CGU  
>(cid:3)a long-term nominal terminal growth rate of 2% for all CGUs  

The decision to sell the businesses in Egypt and Lebanon led to the reassessment of the carrying value of goodwill in the current year and, 
as a result, the goodwill relating to these businesses was impaired. The cost and accumulated impairment of the Egyptian and Lebanese 
businesses has been classified as held for sale as at 30 September 2013.  

In 2012 a total of £299.6m was impaired, which consisted of impairments in North America (£109.2m), the former West Europe CGU, 
which is now included within the Continental Europe segment (£94.4m) and India (£96.0m), which was sold in 2012 and was included 
in the UK segment. 

The value in use calculations performed as at 30 September 2013 indicate that the UK CGU is no longer sensitive to reasonably possible 
changes in the key assumptions.  

Sensitivity analysis for the remaining segments has not been disclosed as management believe that any reasonable change in 
assumptions would not cause the carrying value of the CGUs to exceed their recoverable amount.  

 
 
 
13 Intangible assets continued 
Business combination intangibles 

Cost  
At 1 October 2011 
Additions  
Disposals  
Exchange differences  
At 30 September 2012 
Disposals  
Transfer to non-current assets held for sale (note 28) 
Exchange differences  
At 30 September 2013  
Accumulated amortisation  
At 1 October 2011 
Charge for the year  
Impairment  
Disposals  
Exchange differences  
At 30 September 2012 
Charge for the year  
Impairment  
Disposals  
Transfer to non-current assets held for sale (note 28) 
Exchange differences  
At 30 September 2013  
Carrying amount  
At 30 September 2013  
At 30 September 2012 

Thomas Cook Group plc  Annual Report & Accounts 2013 119

Brands and
customer
relationships
£m 

Order 
backlog
£m 

Computer 
software 
£m 

525.5
27.1
(26.0) 
(4.0) 
522.6
(45.2) 
(1.8) 
5.3
480.9

135.3
27.3
0.6
(9.9) 
0.4
153.7
14.4
0.8
(12.3) 
(1.8) 
0.2
155.0

325.9
368.9

41.5
1.5
–
(0.1) 
42.9
–
–
0.7
43.6

41.5
1.2
–
–
(0.1) 
42.6
0.3
–
–
–
0.7
43.6

–
0.3

15.6 
– 
– 
0.1 
15.7 
– 
– 
– 
15.7 

15.6 
– 
– 
– 
0.1 
15.7 
– 
– 
– 
– 
– 
15.7 

– 
– 

Other
£m 

3.3
–
(2.9) 
(0.4) 
–
–
–
–
–

0.2
–
–
(0.2) 
–
–
–
–
–
–
–
–

Total
£m 

585.9 
28.6
(28.9) 
(4.4) 

581.2
(45.2) 
(1.8) 
6.0
540.2

192.6
28.5
0.6
(10.1) 
0.4
212.0
14.7
0.8
(12.3) 
(1.8) 
0.9
214.3

–
–

325.9
369.2

The initial valuation of business combination intangibles is based on applicable projected future cash flows discounted at an appropriate 
discount rate. Customer relationships are being amortised over periods of 1 to 15 years and computer software over a period of 3 to 10 
years. Order backlog has been amortised over the period from acquisition to departure.  

Indefinite-lived intangible assets principally comprise those trademarks for which there is no foreseeable limit to the period over which 
they are expected to generate net cash inflows. These are considered to have an indefinite life, given the strength and durability of our 
brands and the level of marketing support. The nature of the industry we operate in is such that brand obsolescence is not common if 
appropriately supported by advertising and marketing spend. The Group annually tests the carrying value of indefinite-lived intangibles 
for impairment on a value in use basis consistent with that disclosed for goodwill earlier in this note.  

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120

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

13 Intangible assets continued 
The carrying value of brands with an indefinite life is analysed by business segment as follows: 

UK  
Continental Europe  
Northern Europe  
North America  

Other intangible assets 

Cost  
At 1 October 2011 
Additions  
Reclassification 
Disposals  
Exchange differences  
At 30 September 2012  
Additions  
Disposals  
Transfer to non-current assets held for sale (note 28)  
Exchange differences  
At 30 September 2013  
Accumulated amortisation  
At 1 October 2011 
Charge for the year  
Impairment losses  
Reclassification  
Disposals  
Exchange differences  
At 30 September 2012  
Charge for the year  
Impairment losses  
Disposals  
Transfer to non-current assets held for sale (note 28)  
Exchange differences  
At 30 September 2013 
Carrying amount  
At 30 September 2013  
At 30 September 2012 

2013
£m 
70.6
48.3
137.2
–
256.1

Other 

Purchased 
£m 

21.4 
0.2 
– 
(0.7) 
(0.4) 
20.5 
– 
(0.1) 
(0.1) 
– 
20.3 

8.2 
8.0 
– 
– 
(0.7) 
– 
15.5 
0.2 
– 
(0.1) 
– 
– 
15.6 

2012
£m 
70.6 
47.9 
134.7 
23.9 
277.1 

Total
£m 

512.8
41.4
1.1
(140.5) 
(26.4) 
388.4
53.0
(56.4) 
(0.5) 
10.5
395.0

337.7
45.6
22.6
–
(127.2) 
(19.8) 
258.9
32.7
6.6
(48.4) 
(0.2) 
7.7
257.3

4.7 
5.0 

137.7
129.5

Computer software  
and concessions 

Purchased 
£m 

285.1
6.3
(16.0) 
(115.4) 
(19.8) 
140.2
4.9
(29.4) 
(0.4) 
6.0
121.3

213.0
11.6
14.9
(2.8) 
(113.8) 
(16.8) 
106.1
6.1
5.3
(27.8) 
(0.2) 
4.8
94.3

27.0
34.1

Internally  
generated  
£m 

206.3 
34.9 
17.1 
(24.4)  
(6.2)  

227.7 
48.1 
(26.9)  

– 
4.5 
253.4 

116.5 
26.0 
7.7 
2.8 
(12.7)  
(3.0)  

137.3 
26.4 
1.3 
(20.5)  

– 
2.9 
147.4 

106.0 
90.4 

Concessions include the value of licences granted to the Group, as well as copyrights and trademarks and similar items. Licences are 
amortised over the period of the licence, up to a maximum of ten years. 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 121

14 Property, plant and equipment 

Cost  
At 1 October 2011 
Additions  
Acquisitions  
Reclassification 
Disposals  
Exchange differences  
At 30 September 2012 
Additions  
Disposals  
Transfer to non-current assets held for sale (note 28) 
Exchange differences  
At 30 September 2013  
Accumulated depreciation and impairment  
At 1 October 2011 
Charge for the year  
Provision for impairment  
Disposals  
Exchange differences  
At 30 September 2012 
Charge for the year  
Provision for impairment (note 7)  
Disposals  
Transfer to non-current assets held for sale (note 28)  
Exchange differences  
At 30 September 2013  
Carrying amount  
At 30 September 2013 
At 30 September 2012 

Aircraft and
aircraft spares
£m 

Investment
property
£m 

Freehold land
and buildings
£m 

Short 
leaseholds 
£m 

Other
fixed assets
£m 

Other
Total
£m 

Other property, plant and equipment 

1,772.2
276.9
–
–

(823.4) 
(117.9) 
1,107.8
95.4
(22.2) 

–
45.9
1,226.9

1,133.6
94.9
–

(631.3) 
(89.0) 
508.2
108.7
–

(18.3) 

–
25.4
624.0

602.9
599.6

18.0
–
–
–

(16.6) 
(1.4) 
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–
–

–
–

177.1
3.5
1.1
–

(23.5) 
(13.4) 
144.8
1.8
(0.9) 
–
7.0
152.7

55.6
4.6
–
(8.9) 
(5.0) 
46.3
7.0
–
(0.7) 
–
2.6
55.2

97.5
98.5

195.4 
8.7 
7.3 
– 
(29.6) 
(6.2) 
175.6 
6.2 
(38.8) 
(0.5) 
2.7 
145.2 

128.5 
11.0 
– 
(23.0) 
(4.4) 
112.1 
10.0 
0.1 
(20.3) 
(0.2) 
1.8 
103.5 

232.5
16.4
2.3
(1.1) 
(34.1) 
(14.2) 
201.8
20.9
(32.0) 
(11.1) 
17.6
197.2

140.6
15.8
0.6
(25.0) 
(9.4) 
122.6
15.8
14.3
(25.6) 
(3.5) 
14.8
138.4

605.0
28.6
10.7
(1.1) 
(87.2) 
(33.8) 
522.2
28.9
(71.7) 
(11.6) 
27.3
495.1

324.7
31.4
0.6
(56.9) 
(18.8) 
281.0
32.8
14.4
(46.6) 
(3.7) 
19.2
297.1

41.7 
63.5 

58.8
79.2

198.0
241.2

Freehold land with a cost of £25.1m (2012: £24.3m) has not been depreciated.  

The net book value of aircraft and aircraft spares includes £284.4m (2012: £311.3m) in respect of assets held under finance leases.  

The net book value of other property, plant and equipment includes £11.5m (2012: £10.9m) in respect of assets held under 
finance leases. 

Capital commitments 

Capital expenditure contracted but not provided for in the accounts  

2013
£m 
57.2

2012
£m 
8.1 

In addition, the Group is contractually committed to the acquisition of six new Airbus A321 aircraft which have a list price of $96m each, 
before escalations and discounts. 

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122

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Transformation the first 365 days

Notes to the financial statements continued 

15 Non-current asset investments 

Cost  
At 1 October 2012 
Disposals  
Group’s share of associates’ and joint venture’s profit for the year  
Interest received  
Additional loan investment  
Write up of investment  
Transfer to non-current assets held for sale (note 28) 
Exchange differences  
At 30 September 2013 
Amounts written off or provided  
At 1 October 2012 
Disposals  
Exchange differences  
At 30 September 2013 
Carrying amount  
At 30 September 2013  
At 30 September 2012 

Associates and
joint venture
£m 

Available-for-
sale financial
assets
£m 

Equity 
investments 
£m 

Loans &
receivables
£m 

Total other
 Investments
£m 

Other Investments 

37.0
(0.6) 
0.7
–
0.1
–
–
1.1
38.3

22.8
–
1.1
23.9

14.4
14.2

8.3
(5.3) 
–
–
–
–
–
0.2
3.2

7.1
(5.3) 
0.2
2.0

1.2
1.2

– 
– 
– 
– 
– 
29.0 
(29.0) 
– 
– 

– 
– 
– 
– 

– 
– 

10.2
–
–
(2.8) 
0.2
–
(7.6)
–
–

–
–
–
–

–
10.2

18.5
(5.3) 
–
(2.8) 
0.2
29.0
(36.6) 
0.2
3.2

7.1
(5.3) 
0.2
2.0

1.2
11.4

Associates  
Investments in associates at 30 September 2013 included a 40% interest in Activos Turisticos S.A, an incoming agency and hotel 
company based in Palma de Mallorca, Spain, and a 25% interest in Hotelera Adeje S.L., a hotel company based in Santa Cruz, Tenerife.  

During the year the Group received a dividend payment of £2.5m which had been recognised in the prior year. 

Joint venture  
During the year the group disposed of its share in Thomas Cook Personal Finance Limited for net proceeds of £0.3m. 

Summarised financial information in respect of the associates and joint venture is as follows:  

Total assets  
Total liabilities  
Net assets/(liabilities) 
Group’s share of net assets/(liabilities) 
Revenue  
Profit for the year  
Group’s share of associates’ and joint venture’s profit for the year  

2013
Joint venture
£m 
–
–
–
–
3.0
0.2
0.1

2013 
Associates 
£m 
101.9 
(42.7) 
59.2 
17.7 
51.6 
1.8 
0.6 

2012
Joint venture
£m 
57.0 
(79.6) 
(22.6) 
(11.3) 
8.2 
0.4 
0.2 

2012
Associates
£m 
97.2 
(41.0) 
56.2 
16.4 
51.2 
3.9 
1.9 

The financial statements of the associated undertakings are made up at different times to that of the Group. For the purposes of applying 
the equity method of accounting the most recent financial statements of these undertakings and the management accounts are used to 
draw up the financial position and performance of each associate.  

 
  
 
 
 
 
 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 123

15 Non-current asset investments continued 
Other investments  
During the year ended 30 September 2013, the Group recognised income from available-for-sale financial assets of £0.4m 
(2012: £0.4m). There is no active market for the available-for-sale financial assets, consequently they are recorded at cost. 

During the year, the Group disposed of its remaining 24.9% interest in Aldiana, a specialist hotel operator for nil gain or loss. 

Equity investments and loans and receivables are in respect of the Group’s investment, as a member of The Airline Group, in the UK 
National Air Traffic Services (NATS). The investment comprises ordinary shares and related loan notes accruing interest at 8% in the 
Airline Group. 

During the year the Group wrote up the carrying value of its investment to fair value less costs to sell and classified the investment as held 
for sale. On 19 November 2013 the Group announced it had agreed to sell 91.5% of its shareholding and loan note interests for a cash 
consideration of £38m. 

16 Acquisitions and disposals 
A list of the principal investments in subsidiaries, including the name, country of incorporation, description and proportion of ownership 
interest, is given in note 19 to the Company’s separate financial statements. All of the subsidiary undertakings have been consolidated 
in the Group accounts.  

Acquisitions made in previous periods  
Hotels4U.com 
During the year a final deferred consideration of £5.5m was paid to the former owners of Hotels4U.com. 

ITC Travel Investments SL 
A cash payment of £3.1m ($5.0m) was received during the year in respect of partial settlement of deferred consideration. 

Disposal of businesses 
Thomas Cook Canada Inc. and Thomas Cook USA Holdings Inc. 
On 1 May 2013 the Group sold Thomas Cook Canada Inc. and Thomas Cook USA Holdings Inc. to Red Label Vacations Inc. for a cash 
consideration of 5.3m Canadian dollars. At the balance sheet date, 3.3m Canadian dollars (£2.2m) had been received from the purchaser. 
£38m cash was included within the net assets disposed with the business.  

The results of these businesses have been included as discontinued operations. Further details can be found in note 28 ‘Discontinued 
operations and assets classified as held for sale’. 

Financial information related to the disposal is set out below: 

Consideration received, net of costs 
Less carrying amount of net assets disposed of 
Less share of translation reserve 
Gain on disposal 

£m 
3.4
(41.3)
39.9
2.0

Disposal of Russian subsidiaries 
During the year the Group disposed of a number of small, non-core subsidiaries in Russia. The net cash disposed with these businesses 
was £2.9m.  

Thomas Cook Personal Finance Ltd 
In March 2013, Thomas Cook Personal Finance Limited, a joint venture arrangement with Barclays Bank, was wound up. The net cash 
proceeds received for the Group’s 50% share were £0.3m. The Group recorded a loss of £0.4m. 

Disposal of businesses in previous periods 
During the year the Group received a deferred cash consideration payment of £0.9m in relation to the sale of Oasis Company SAE, 
a business disposed of in the prior year. 

17 Inventories 

Goods held for resale  
Airline spares and other operating inventories  

2013
£m 
5.1
23.1
28.2

2012
£m 
7.2 
23.3 
30.5 

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124

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

18 Trade and other receivables 

Non-current assets 
Trade receivables  
Other receivables  
Deposits and prepayments  
Loans  
Securities  

Current assets  
Trade receivables  
Other receivables  
Deposits and prepayments  
Loans  
Securities  
Amounts owed by associates and participations  
Other taxes  

2013
£m 

2012
£m 

0.4
23.6
114.9
2.5
1.3
142.7

270.5
42.5
443.7
3.9
0.4
2.1
22.3
785.4

0.1 
35.5 
106.6 
2.9 
1.7 
146.8 

317.3 
62.1 
494.9 
2.6 
 0.4 
7.5 
59.3 
944.1 

The average credit period taken on invoicing of leisure travel services is 12 days (2012: 15 days). No interest is charged on the receivables. 
The credit risk in respect of direct receivables from customers is limited as payment is required in full before the services are provided. 
In the case of travel services sold by third-party agents, the credit risk depends on the creditworthiness of those third parties, but this risk 
is also limited because of the relatively short period of credit.  

Deposits and prepayments include amounts paid in advance to suppliers of hotel and other services in order to guarantee the provision 
of those supplies. The Group’s current policy is that deposits and prepayments will normally be made for periods of up to two years in 
advance. There is a credit risk in respect of the continued operation of those suppliers during those periods. Deposits and prepayments 
also include £31.6m (2012: £20.8m) of deposits on aircraft lease arrangements which are primarily attributable to the UK airline.  

Securities include money market securities amounting to £1.3m (2012: £1.7m) purchased as collateral against liabilities arising from 
part-time retirement contracts at Thomas Cook AG, which are classified as available-for-sale financial assets.  

The amounts presented in the balance sheet are net of allowances for doubtful receivables. An allowance for impairment is made where 
there is an identified loss event which, based on previous experience, is evidence of a reduction in the recoverability of the cash flows.  

Allowances for doubtful debts in respect of trade receivable balances are managed in the business units where the debts arise and 
are based on local management experience. Factors that are considered include the age of the debt, previous experience with the 
counterparty and local trading conditions. Trade receivables arise from individual customers as well as businesses in the travel sector. 
The Directors do not consider there to be significant concentration of credit risk relating to trade and other receivables. 

Movement in allowances for doubtful receivables 

At beginning of year  
Additional provisions 
Exchange differences  
Acquisitions  
Disposals 
Transfer to non-current assets held- for-sale 
Receivables written off  
Unused amounts released  
At the end of year  

At the year end, trade and other receivables of £109.9m (2012: £96.9m) were past due but not impaired.  

2013
£m 
56.3
7.8
1.6
–
(0.9)
(0.7)
(16.1)
(3.6)
44.4

2012
£m 
61.4 
9.3 
(3.9) 
7.9 
–
–
(8.3) 
(10.1) 
56.3 

 
 
 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 125

18 Trade and other receivables continued 
The analysis of the age of these financial assets is set out below:  

Ageing analysis of overdue trade and other receivables 

Less than one month overdue  
Between one and three months overdue  
Between three and twelve months overdue  
More than twelve months overdue  

Trade and other receivables are not subject to restrictions on title and no collateral is held as security.  

The Directors consider that the carrying amounts of trade and other receivables approximate to their fair values.  

19 Cash and cash equivalents 

Cash at bank and in hand  
Term deposits  

2013
£m 
56.6
29.7
12.8
10.8
109.9

2012
£m 
45.7 
22.2 
16.8 
12.2 
96.9 

2013
£m 
410.8
678.0
1,088.8

2012
£m 
447.3 
13.0 
460.3 

Cash and cash equivalents largely comprise bank balances denominated in Sterling, Euro and other currencies for the purpose of settling 
current liabilities as well as balances arising from agency collection on behalf of the Group’s travel agencies.  

Included within the above balance are the following amounts considered to be restricted:  
>(cid:3)£52.7m (2012: £80.5m) held within escrow accounts in UK, Switzerland and the Czech Republic in respect of local regulatory 

requirements;  

>(cid:3)£14.4m (2012: £15.7m) of cash held by White Horse Insurance Ireland Limited, the Group’s captive insurance company; and  
>(cid:3)£8.2m (2012: £7.8m) of cash held in countries where exchange control restrictions are in force (Tunisia, Cyprus and Morocco), 

net of cash available to repay local debt in those countries.  

The Directors consider that the carrying amounts of these assets approximate to their fair value.  

20 Trade and other payables 

Current liabilities  
Trade payables  
Amounts owed to associates and participations  
Social security and other taxes  
Accruals and deferred income  
Other payables  

Non-current liabilities  
Accruals and deferred income  
Other payables  

The average credit period taken for trade purchases is 66 days (2012: 63 days).  

The Directors consider that the carrying amounts of trade and other payables approximate to their fair value.  

2013
£m 

2012
£m 

1,296.7 1,221.1 
3.2 
76.5 
537.9 
169.8 
1,995.2 2,008.5 

2.6
67.6
514.5
113.8

4.0
92.9
96.9

5.5 
89.9 
95.4 

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Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

21 Borrowings 

Short-term borrowings  
Unsecured bank loans and other borrowings  
Unsecured bank overdrafts  

Current portion of long-term borrowings 

Long-term borrowings  
Bank loans and bonds:  
– repayable within one year  
– repayable between one and five years  
– repayable after five years  

Less: amount due for settlement within one year shown under current liabilities  
Amount due for settlement after one year  

Borrowings by class 

Group committed credit facility (including transaction costs)  
Aircraft-related bank loans (including transaction costs)  
Bank and other borrowings  
Issued bonds (including transaction costs)  

2013
£m 

2012
£m 

134.0
3.2
137.2
39.3
176.5

0.6 
6.8 
7.4 
30.4 
37.8 

39.3
689.8
424.0

30.4 
977.1 
0.5 
1,153.1 1,008.0 
(30.4) 
977.6 

(39.3)
1,113.8

2013 

Current 
£m 
–
38.6
137.9

Non-current  
£m 
(18.6)  
64.5 
15.1 
– 1,052.8 
176.5 1,113.8 

Current 
£m 
– 
29.8 
8.0 
– 
37.8 

2012 

Non-current 
£m 
280.6 
70.3 
15.1 
611.6 
977.6 

On 27 June 2013 the Group completed a £1.6bn recapitalisation of the business which included:  
>(cid:3)a 2 for 5 rights issue of 409,029,271 new ordinary shares at 76 pence per new ordinary share and a placing of 87,591,241 shares at 

137 pence per share, raising gross proceeds of £431m 

>(cid:3)issue of a new €525m Eurobond with a coupon of 7.75% which matures in June 2020 
>(cid:3)a new £470m four year banking facility maturing in May 2017 to replace prior facilities, together with an additional £191m facility 

available from 2015 and a separate £30m bonding facility which matures in May 2015. 

The Directors consider that the fair value of the Group’s borrowings with a carrying value of £1,290.3m is £1,349.9m (2012: carrying 
value £1,015.4m; fair value £739.4m). The fair values quoted were determined on the basis of the interest rates for the corresponding 
terms to maturity or repayment as at the year end. The fair value of the issued bonds has been derived using the quoted market price as 
at 30 September 2013. For items maturing in less than one year, the Directors consider that the fair value is equal to the carrying amount. 

During the year £6.5m (2012: £7.9m) of capitalised transaction costs relating to banking facilities have been recognised within finance 
costs in the income statement. In addition, following the agreement of the new financing package, £6.8m (2012: £22.3m) of capitalised 
fees associated with the old debt facility have been written off and included within 'Separately disclosed items – finance costs'. 

Borrowing facilities  
As at 30 September 2013, the Group had undrawn committed debt facilities of £290.4m (2012: £793.3m) and undrawn committed 
debt facilities plus cash available to repay revolving credit facility of £1,207m (2012: £980.8m). Whilst these facilities have certain 
financial covenants they are not expected to prevent full utilisation of the facilities if required. The Group has complied with its covenants 
throughout the year.  

Covenant measures  
The covenant measures are tested on a quarterly rolling 12 month basis and consist of a leverage covenant and a fixed charge covenant. 
The leverage covenant is a measure of pre-exceptional earnings before interest, tax, depreciation, amortisation and aircraft operating 
lease rentals compared to net debt. The fixed charge covenant is a measure of pre-exceptional earnings before interest, tax, depreciation, 
amortisation and operating lease charges compared to net interest and aircraft operating lease rental plus retail rental charges. The 
leverage and fixed charge covenant hurdles vary depending on the period that they relate to and range between 1.54x to 4.51x and 
1.62x to 2.45x respectively.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 127

22 Obligations under finance leases 

Amounts payable under finance leases:  
Within one year  
Between one and five years  
After five years  

Less: future finance charges  
Present value of lease obligations  

Less: amount due for settlement within 12 months (shown under current liabilities)  
Amount due for settlement after 12 months  

The currency analysis of amounts payable under finance leases is: 

Euro  
US dollar  

Minimum lease payments 

2013 
£m 

2012  
£m 

Present value of 
minimum lease payments 

2013 
£m 

2012 
£m 

58.7
165.2
66.7
290.6
(66.1)
224.5

48.8    
170.6    
84.8    
304.2    
(71.0)  
233.2    

42.7
126.1
55.7
224.5
–
224.5

32.6 
129.5 
71.1 
233.2 
– 
233.2 

(42.7)
181.8

(32.6) 
200.6 

2013
£m 
14.7
209.8
224.5

2012
£m 
14.1 
219.1 
233.2 

Finance leases principally relate to aircraft and aircraft spares.  

No arrangements have been entered into for contingent rental payments.  

The Directors consider that the fair value of the Group’s finance lease obligations with a carrying value of £224.5m was £239.2m at 
30 September 2013 (2012: carrying value £233.2m; fair value £254.1m). The fair values quoted were determined on the basis of the 
interest rates for the corresponding terms to repayment as at the year end. The Group’s obligations under finance leases are secured 
by the lessors’ rights over the leased assets.  

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128

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

23 Financial instruments  
Carrying values of financial assets and liabilities  
The carrying values of the Group’s financial assets and liabilities as at 30 September 2013 and 30 September 2012 are as set out below: 

At 30 September 2013 
Non-current asset investments  
Trade and other receivables  
Cash and cash equivalents  
Trade and other payables  
Borrowings  
Obligations under finance leases 
Provisions arising from contractual obligations 
Derivative financial instruments  

At 30 September 2012 
Non-current asset investments  
Trade and other receivables  
Cash and cash equivalents  
Trade and other payables  
Borrowings  
Obligations under finance leases  
Provisions arising from contractual obligations  
Derivative financial instruments  

Held 
for trading 
£m 
–
–
–
–
–
–
–
(2.4)
(2.4)

Held 
for trading 
£m 
– 
– 
– 
– 
– 
– 
– 
3.4 
3.4

Derivative financial instruments  
The fair values of derivative financial instruments as at 30 September 2013 were: 

At 1 October 2011  
Movement in fair value during the year  
At 1 October 2012  
Movement in fair value during the year  
At 30 September 2013  

Derivative 
instruments 
in designated 
hedging 
relationships 
£m 
–
–
–
–
–
–
–
(39.7)
(39.7)

Derivative 
instruments 
in designated 
hedging 
relationships 
£m 
– 
– 
– 
– 
– 
– 
– 
(36.1) 
(36.1)

Interest 
rate swaps 
£m 
(3.0) 
(0.6) 
(3.6)
(1.4)
(5.0)

Loans & 
receivables  
£m 
– 
404.2 
1,088.8 
– 
– 
– 
– 
– 
1,493.0 

Loans & 
receivables  
£m 
10.2  
471.2  
460.3  
–  
–  
–  
–  
–  
941.7 

Currency  
contracts  
£m 
39.5  
(74.3) 
(34.8) 
(3.0) 
(37.8) 

Financial 
liabilities at 
amortised 
cost 
£m 
–
–
–
(1,922.3)
(1,290.3)
(224.5)
(394.8)
–
(3,831.9)

Financial 
liabilities at 
amortised 
cost 
£m 
– 
– 
– 
(1,913.2) 
(1,015.4) 
(233.2) 
(371.3) 
– 
(3,533.1)

Total 
£m 
32.2 
(64.9) 
(32.7)
(9.4)
(42.1)

Available-  
for-sale  
£m 
1.2 
1.3 
– 
– 
– 
– 
– 
– 
2.5 

Available-  
for-sale  
£m 
1.2  
1.7  
–  
–  
–  
–  
–  
–  
2.9 

Fuel  
contracts  
£m 
(4.3) 
10.0  
5.7 
(5.0) 
0.7 

 
 
 
 
 
 
 
 
23 Financial instruments continued 

Non-current assets  
Current assets  
Current liabilities  
Non-current liabilities  

Thomas Cook Group plc  Annual Report & Accounts 2013 129

2013
£m 
0.1
25.0
(63.9)
(3.3)
(42.1)

2012
£m 
0.2 
39.2 
(68.4) 
(3.7) 
(32.7) 

Fair value hierarchy  
The fair value of the Group’s financial instruments are disclosed in hierarchy levels depending on the valuation method applied. 
The different methods are defined as follows:  

Level 1:  valued using unadjusted quoted prices in active markets for identical financial instruments  

Level 2:  valued using techniques based on information that can be obtained from observable market data  

Level 3:  valued using techniques incorporating information other than observable market data as at least one input to the valuation 

cannot be based on observable market data.  

The fair value of the Group’s financial assets and liabilities at 30 September 2013 are set out below: 

Financial assets  
Currency contracts  
Fuel contracts  
Securities  
Financial liabilities  
Currency contracts  
Fuel contracts  
Interest rate swaps  
At 30 September 2013  

Level 1
£m 

–
–
1.3

–
–
–
1.3

The fair value of the Group’s financial assets and liabilities at 30 September 2012 are set out below: 

Financial assets  
Currency contracts  
Fuel contracts  
Securities  
Financial liabilities  
Currency contracts  
Fuel contracts  
Interest rate swaps  
At 30 September 2012  

Level 1
£m 

– 
– 
1.7 

– 
– 
– 
1.7 

Level 2 
£m 

15.2 
9.8 
– 

(53.0) 
(9.1) 
(5.0) 
(42.1) 

Level 2 
£m 

25.9  
13.4  
–  

(60.7) 
(7.7) 
(3.6) 
(32.7) 

Level 3 
£m 

– 
– 
– 

– 
– 
– 
– 

Level 3 
£m 

–  
–  
–  

–  
–  
–  
–  

Total
£m 

15.2
9.8
1.3

(53.0)
(9.1)
(5.0)
(40.8)

Total
£m 

25.9 
13.4 
1.7 

(60.7) 
(7.7) 
(3.6) 
(31.0) 

The Group uses derivative financial instruments to hedge significant future transactions and cash flows denominated in foreign currencies. 
The Group enters into foreign currency forward contracts, swaps and options in the management of its exchange rate exposures. The fair 
value of currency contracts designated in a cash flow hedge as at 30 September 2013 was a liability of £33.1m (2012: £38.2m liability).  

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23 Financial instruments continued 
Currency hedges are entered into up to a maximum of 18 months in advance of the forecasted requirement. As at 30 September 2013, 
the Group had in place currency hedging derivative financial instruments with a maximum maturity of October 2014. All foreign exchange 
hedges are designated as cash flow hedges. 

The Group also uses derivative financial instruments to mitigate the risk of adverse changes in the price of fuel. The Group enters into fixed 
price contracts (swaps) and net purchased options in the management of its fuel price exposures. All fuel hedges are designated as cash 
flow hedges.  

Fuel price hedges are entered into up to a maximum of 18 months in advance of forecasted consumption of fuel. As at 30 September 
2013, the Group had in place fuel price hedging derivative financial instruments with a maximum maturity of December 2014.  

In addition, the Group uses derivative financial instruments to manage its interest rate exposures. The Group enters into interest rate 
swaps to hedge against interest rate movements in connection with the financing of aircraft and other assets. The Group also enters into 
cross currency interest rate swaps to hedge the interest rate and the currency exposure on foreign currency external borrowings. The fair 
value of interest rate swaps and cross currency contracts in a designated cash flow hedge relationship at 30 September was a liability of 
£2.5m (2012: £3.6m liability).  

During the year the Group entered into interest rate swaps with a notional value of €300m on the €525m loan notes disclosed in Note 21. 
These interest rate swaps have been designated as hedging instruments in a fair value hedge relationship and their fair value is £2.5m 
(2012: nil). 

As at 30 September 2013, the maximum maturity of interest rate derivatives was June 2020.  

The fair values of the Group’s derivative financial instruments have been calculated using underlying market prices available on 
30 September 2013.  

During the year, a loss of £8.6m (2012: £48.4m gain) was transferred from the hedging reserve to the income statement following 
recognition of the hedged transactions. The amount included in each line item in the income statement is shown below. In addition, 
a gain of £1.6m was recognised in the income statement in respect of the forward points on foreign exchange cash flow hedging 
contracts (2012: £1.9m gain) and a loss of £4.0m in respect of the movement in the time value of options in cash flow hedging 
relationships (2012: £9.1m gain). 

Cost of providing tourism services:  
  – release from hedge reserve  
  – time value on options  
Finance income/(costs):  
  – release from hedge reserve  
  – forward points on foreign exchange cash flow hedging contracts  
  – fair value movements on derivatives in designated fair value hedge  

2013
£m 

2012
£m 

(8.6)
(4.0)

–
1.6
(3.4)

48.4 
9.1 

0.1 
1.9 
– 

The fair value adjustment on hedged items designated in a fair value hedge is £51k (2012: nil). 

During the year a loss of £1.6m (2012: £4.7m loss) was taken directly to the income statement in respect of held for trading derivatives 
that are used to hedge Group balance sheet exposure. This has been recorded within net foreign exchange gain for the year of £12.1m 
(2012: £19.9m gain) which is included within cost of providing tourism services.  

The closing hedging reserve, excluding the impact of tax, was a loss of £31.5m (2012: £26.3m loss). The periods in which the cash flows 
are expected to occur and when they are expected to impact the income statement are a loss of £29.9m (2012: £25.3m loss) within one 
year and a loss of £1.6m (2012: £1.0m gain) between one and five years.  

24 Financial risk  
The Group is subject to risks related to changes in interest rates, exchange rates, fuel prices, counterparty credit and liquidity within the 
framework of its business operations.  

Interest rate risk  
The Group is subject to risks arising from interest rate movements in connection with the issue of Eurobonds, bank debt, aircraft financing 
and cash investments. Interest rate swaps are used to manage these risks and are designated as both cash flow and fair value hedges.  

Foreign exchange rate risk  
The Group has activities in a large number of countries and is therefore subject to the risk of foreign exchange rate fluctuations. These risks 
arise in connection with the procurement of services in destinations outside the source market. For example, US Dollar exposure arises on 
the procurement of fuel and operating supplies for aircraft, as well as investments in aircraft.  

 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 131

24 Financial risk continued 
The Group requires segments to identify and appropriately hedge all exposures in line with approved treasury policies designed to reflect 
the commercial risk of each underlying business. Each segmental hedging policy covers the hedge build up, permitted instruments in use 
and further risk mitigation. The maximum hedge tenor is 18 months and each segment should achieve at least an 80% hedge ratio prior 
to the start of the season.  

The Group uses currency forwards, currency swaps and currency options to manage currency risks and these are usually designated as 
cash flow hedges.  

Fuel price risk  
Exposure to fuel price risk arises due to flying costs incurred by the Group’s aircraft.  

The Group requires segments to identify and appropriately hedge all exposures in line with approved treasury policies designed to reflect 
the commercial risk of each underlying business. Each segmental hedging policy covers the hedge build up, permitted instruments and 
further risk mitigation. The maximum hedge tenor is 18 months and each segment should achieve at least an 80% hedge ratio prior to the 
start of the season.  

The Group uses commodity derivative contracts, including fixed price contracts (swaps) and net purchased options to manage fuel price 
risk and these are usually designated as cash flow hedges.  

The market risks that the Group is subject to have been identified as interest rate risk, exchange rate risk and fuel price risk. The impact 
of reasonably possible changes in these risk variables on the Group, based on the period end holdings of financial instruments, have 
been calculated and are set out in the tables below. In each case it has been assumed that all other variables remain constant. As at 
30 September 2013, the sensitivity of these risks to the defined scenario changes are set out below: 

Interest rate risk 

1% (2012: 1%) increase in interest rates  
0.25% (2012: 0.25%) decrease in interest rates  

Foreign exchange rate risk 

5% (2012: 5%) strengthening of Euro  
5% (2012: 5%) weakening of Euro  
5% (2012: 5%) strengthening of US Dollar  
5% (2012: 5%) weakening of US Dollar  

Fuel price risk 

10% (2012: 10%) increase in fuel price  
10% (2012: 10%) decrease in fuel price  

Impact 
on profit 
before tax 
£m 
4.4
(1.1)

Impact 
on profit 
before tax 
£m 
(57.0)
44.8
(6.0)
2.8

Impact 
on profit 
before tax 
£m 
0.4
(4.9)

2013 

Impact  
on equity  
£m 
– 
– 

2013 

Impact  
on equity  
£m 
11.0   
(2.4)  
65.1   
(52.5)  

2013 

Impact  
on equity  
£m 
42.5 
(38.2)  

Impact 
on profit 
before tax 
£m 
1.2 
(0.3) 

Impact 
on profit 
before tax 
£m 
(12.4) 
10.7 
(18.1) 
16.3 

Impact 
on profit 
before tax 
£m 
0.1 
(3.8) 

2012 

Impact 
on equity 
£m 
– 
– 

2012 

Impact 
on equity 
£m 
19.0 
(15.5) 
56.9 
(52.5) 

2012 

Impact 
on equity 
£m 
32.4 
(27.0) 

Given recent historical movements in fuel prices management believes a 10% shift is a reasonable possibility.  

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Notes to the financial statements continued 

24 Financial risk continued 
Liquidity risk  
The liquidity position of the Group is significantly influenced by the booking and payment pattern of customers. As a result, liquidity is at 
its lowest in the winter months and at its highest in the summer months. The Group manages the seasonal nature of its liquidity by making 
use of its banking facility, the terms of which, including the covenant measures, are detailed in the borrowings note (refer to note 21). 
The Group also uses liquidity swaps to manage short term currency positions. These liquidity swaps are presented as held-for-trading 
financial instruments.  

The undrawn committed debt facility plus cash available to repay revolving credit facility ranged between £217.8m and £1,233.8m 
during the current financial year (2012: £156m-£981m).  

Surplus short-term liquidity is invested in accordance with approved treasury policies.  

Financial liabilities are analysed below based on the time between the year end and their contractual maturity. The amounts shown are 
estimates of the undiscounted future cash flows and will differ from both carrying value and fair value. 

At 30 September 2013 
Trade and other payables  
Borrowings  
Obligations under finance leases  
Derivative financial instruments:  
  – payable  
  – receivable  
Provisions arising from contractual obligations  

At 30 September 2012 
Trade and other payables  
Borrowings  
Obligations under finance leases  
Derivative financial instruments:  
  – payable 
  – receivable 
Provisions arising from contractual obligations  

Amount due 

in less than 
3 months 
£m 
1,752.9
146.9
13.2

between 
3 and 12 months 
£m 
73.3
31.6
45.5

between  
1 and 5 years  
£m 
92.4 
824.9 
165.2 

in more than 
5 years  
£m 
3.7 
644.4 
66.7 

Total 
£m 
1,922.3
1,647.8
290.6

1,083.7
(1,079.1)
51.0
1,968.6

1,233.7
(1,193.0)
181.0
372.1

138.6 
(132.0) 
123.7 
1,212.8 

– 
– 
39.2 
754.0 

2,456.0
(2,404.1)
394.9
4,307.5

Amount due 

in less than 
3 months 
£m 
1,657.0 
11.4 
12.4 

between 
3 and 12 months 
£m 
141.6 
27.0 
36.4 

2,264.3 
(2,246.3) 
31.7 
1,730.5 

1,007.0 
(980.6) 
127.8 
359.2 

between  
1 and 5 years  
£m 
111.6  
1,180.3  
170.6  

10.1  
(9.4) 
183.9  
1,647.1  

in more than 
5 years  
£m 
3.0  
0.7  
84.8  

Total 
£m 
1,913.2 
1,219.4 
304.2 

–  
–  
29.7  
118.2  

3,281.4 
(3,236.3) 
373.1 
3,855.0 

For all gross settled derivative financial instruments, such as foreign currency forward contracts and swaps, the pay and receive leg has 
been disclosed in the table above. For net settled derivative financial instruments, such as fuel swaps and options, the fair value as at the 
year end of those instruments in a liability position has been disclosed in the table above. Trade and other payables include non-financial 
liabilities of £170.1m (2012: £190.7m) which have not been analysed above.  

Counterparty credit risk  
The Group is exposed to credit risk in relation to deposits, outstanding derivatives and trade and other receivables. The maximum exposure 
in respect of each of these items at the balance sheet date is their carrying value. The Group assesses its counterparty exposure in relation 
to the investment of surplus cash, fuel contracts, foreign exchange and interest rate hedging contracts and undrawn credit facilities. The 
Group primarily uses published credit ratings to assess counterparty strength and therefore to define the credit limit for each counterparty 
in accordance with approved treasury policies.  

The Group’s approach to credit risk in respect of trade and other receivables is explained in note 18.  

 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 133

25 Insurance  
Management of insurance risk  
Incidental to its main business, the Group, through its subsidiary White Horse Insurance Ireland Limited, issues contracts that transfer 
significant insurance risk and that are classified as insurance contracts. As a general guideline, the Group defines as significant insurance 
risk the possibility of having to compensate the policyholder if a specified uncertain future event adversely affects the policyholder.  

Business written includes standard commercial risks for the Group and travel insurance for both Group and non-Group customers.  

The principal nature of travel insurance risks is one of short-term, low value and high volume. Underwriting performance is monitored 
on an ongoing basis and pricing reviewed annually for each individual contract. Exposure is capped by specific limits within the insurance 
policy and by using reinsurance contracts for any claims in excess of these retention limits. Commercial policies with the Group are subject 
to policy excesses and single event and aggregate limits.  

Insurance risk is spread across several European countries where the Group operates including the UK, Ireland and Continental Europe.  

When estimating the cost of claims outstanding at the year end, the principal assumption underlying the estimates is the Group’s past 
development pattern. This includes assumptions in respect of historic claims costs, average claims handling expenses and market 
developments. The Group also uses an independent actuary to review its liabilities to ensure that the carrying values are adequate. 
Any changes to these variables are not expected to have a material effect on the Group financial statements.  

The Group operates a reinsurance policy approved by the White Horse Insurance Ireland Ltd Board of Directors which ensures that 
reinsurers have a financial stability rating of B+ (A M Best) or above. The Group has assessed these credit ratings as being satisfactory 
in diminishing the Group’s exposure to the credit risk of its insurance receivables.  

Income and expenses arising directly from insurance contracts 

Revenue  
Net earned premium income  
Deposit interest  

Expenses  
Claims incurred  
Other operating expenses  

Assets and liabilities arising directly from insurance contracts 

Assets  
Receivables arising out of direct insurance operations  
Prepayments  

Liabilities  
Deferred income arising from unearned premiums  
Claims accruals  
Insurance premium tax payable  
Other creditors  
Accruals and deferred income  

2013
£m 

2012
£m 

6.3
–
6.3

5.9
1.1
7.0

2013
£m 

1.5
0.1
1.6

1.3
7.8
1.2
0.1
1.3
11.7

10.0 
0.1 
10.1 

7.7 
0.9 
8.6 

2012
£m 

2.2 
0.1 
2.3 

2.5 
8.0 
1.5 
0.2 
1.6 
13.8 

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134

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

25 Insurance continued 
Reconciliation of movement in insurance liabilities 

At 1 October 2012  
Net earned premium income 
Premiums written  
Claims incurred  
Claims paid  
At 30 September 2013  

Deferred 
income arising 
from 
unearned 
premiums 
£m 
2.5
(6.3)
5.1
–
–
1.3

Claims 
accruals 
£m 
8.0
–
–
5.9
(6.1)
7.8

26 Deferred tax  
The following are the major deferred tax liabilities and assets recognised by the Group and movements thereon during the current and 
prior reporting year:  

At 30 September 2011  
(Charge)/credit to income  
Credit to equity  
Reclassifications  
Acquisitions  
Disposals  
Exchange differences  
At 30 September 2012 
(Charge)/credit to income  
Credit to equity  
Reclassifications  
Disposals  
Transferred to assets held for sale 
Other 
Exchange differences  
At 30 September 2013 

Aircraft 
 finance 
 leases 
£m 
(7.2) 
(47.3) 
– 
– 
– 
– 
– 
(54.5) 
0.5
–
(8.7)
–
–
–
(0.8)
(63.5)

Retirement 
benefit 
obligations 
£m 
38.1 
(5.2) 
12.3 
2.7 
– 
– 
0.8 
48.7 
(5.4)
(0.2)
(0.2)
–
–
(0.1)
0.6
43.4

Fair value 
of financial 
instruments 
£m 
(5.7) 
(7.5) 
19.8 
(4.2) 
– 
– 
(0.3) 
2.1 
(5.8)
0.9
4.2
–
–
–
(0.9)
0.5

Other  
temporary 
differences  
£m  
(47.2) 
28.3  
–  
1.6  
(2.6) 
5.9  
1.2  
(12.8) 
(21.8) 
– 
4.7 
6.3 
(0.2) 
(0.9) 
(1.5) 
(26.2) 

Tax losses 
£m 
182.4 
(46.2) 
– 
(0.1) 
– 
– 
(4.6) 
131.5 
26.8
–
–
–
–
0.3
2.4
161.0

Total 
£m 
160.4 
(77.9) 
32.1 
– 
(2.6) 
5.9 
(2.9) 
115.0 
(5.7)
0.7
–
6.3
(0.2)
(0.7)
(0.2)
115.2

Certain deferred tax assets and liabilities have been offset. The following is the analysis of the deferred tax balances for financial 
reporting purposes:  

Deferred tax liabilities  
Deferred tax assets  

2013 
£m 
(52.8)
168.0
115.2

2012
 £m 
(89.7) 
204.7 
115.0 

At the balance sheet date, the Group had unused tax losses of £2,624.6m (2012: £2,460.2m) available for offset against future profits. 
Deferred tax assets have only been recognised where there is sufficient probability that there will be future taxable profits against which 
the assets may be recovered. No deferred tax asset has been recognised in respect of tax losses of £1,940.5m (2012: £1,933.9m) due 
to the unpredictability of future profit streams.  

Other temporary differences on which deferred tax has been provided primarily relate to the difference in book to tax value on 
qualifying tax assets, provisions for which tax relief was not originally available, and fair value accounting on properties acquired as part 
of the merger.  

 
 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 135

26 Deferred tax continued
In addition, the Group had unused other temporary differences in respect of which no deferred tax asset has been recognised amounting 
to £385.3m (2012: £253.5m), also due to the unpredictability of future profit streams. 

Deferred tax liabilities were offset against the corresponding deferred tax assets where both items fell within the responsibility of the same 
tax authority.  

The deferred tax assets and liabilities at the year end, without taking into consideration the offsetting balances within the same 
jurisdiction, are £252.1m and £136.9m respectively.  

Finance Act 2012 reduced the main rate of UK corporation tax from 24% to 23% with effect from 1 April 2013, resulting in a UK 
current tax rate of 23.5% applicable to the year ended 30 September 2013. Finance Act 2013 was substantively enacted on 2 July 2013 
and included further UK rate reductions, with the main rate of UK corporation tax to reduce to 21% from 1 April 2014 and 20% from 
1 April 2015. The effect of this change on deferred tax balances is included in these financial statements and has resulted in a decrease 
in deferred tax assets of £14.1m. 

27 Provisions  

At 1 October 2012 
Additional provisions in the year  
Unused amounts released in the year  
Unwinding of discount  
Utilisation of provisions  
Exchange differences  
At 30 September 2013 

Included in current liabilities  
Included in non-current liabilities  
At 30 September 2013 

Included in current liabilities  
Included in non-current liabilities  
At 30 September 2012 

Aircraft 
maintenance  
provisions  
£m  
247.4 
66.2 
(6.4) 
– 
(53.6) 
2.1 
255.7 

125.4 
130.3 
255.7 

81.0  
166.4  
247.4  

Other 
provisions 
£m 
168.4
134.3
(34.0)
2.6
(111.5)
3.5
163.3

121.4
41.9
163.3

120.5 
47.9 
168.4 

Total 
£m 
415.8
200.5
(40.4)
2.6
(165.1)
5.6
419.0

246.8
172.2
419.0

201.5 
214.3 
415.8 

The aircraft maintenance provisions relate to maintenance on leased aircraft and spares used by the Group’s airlines in respect of leases 
which include contractual return conditions. This expenditure arises at different times over the life of the aircraft with major overhauls 
typically occurring between two and ten years (see accounting policies for more details).  

Other provisions  

At 1 October 2012 
Additional provisions  
Unused amounts released  
Unwinding of discount  
Utilisation of provisions  
Exchange differences  
At 30 September 2013 

Off-market 
leases 
£m 
33.7
0.3
–
2.2
(7.8)
1.5
29.9

Insurance and 
litigation 
£m 
35.8
38.2
(4.1)
–
(30.0)
0.4
40.3

Reorganisation 
and 
restructuring 
plans 
£m 
35.8
57.1
(5.9)
–
(44.5)
0.8
43.3

Deferred and 
contingent 
consideration 
£m  
26.2 
1.1 
(14.6) 
0.4 
(8.0) 
– 
5.1 

Other 
£m 
36.9
37.6
(9.4)
–
(21.2)
0.8
44.7

Total 
£m 
168.4
134.3
(34.0)
2.6
(111.5)
3.5
163.3

Off-market leases relate to leases acquired through the Hi!Hotels International Limited acquisition and The Co-operative Group and 
Midlands Co-operative, and MyTravel Group plc mergers, which have commitments in excess of the market rate at the time of the 
transaction. Insurance and litigation represents costs related to legal disputes, customer compensation claims and estimated costs arising 
through insurance contracts in the Group’s subsidiary, White Horse Insurance Ireland Limited. Reorganisation and restructuring plans 
predominantly represent committed restructuring costs in the UK and Continental segments. Deferred and contingent consideration 
represents future purchase options on Think W3 Limited acquisitions.  

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136

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Transformation the first 365 days

Notes to the financial statements continued 

27 Provisions continued 
‘Other’ represents liabilities where there is uncertainty of the timing or amount of the future expenditure required in settlement and 
includes such items as onerous contracts, dilapidations and emissions trading liabilities. This grouping contains no single category larger 
than £15m.  

Provisions included in non-current liabilities are principally in respect of off-market lease contracts and are expected to be utilised over 
the term of the contracts which extend up to 10 years from the balance sheet date, and deferred and contingent consideration arising 
on acquisitions. 

28 Discontinued operations and assets classified as held for sale  
Following the sale on 1 May 2013 of the business previously disclosed within the North America segment, the results of these businesses 
have been included as discontinued operations. 

Consolidated Income Statement- discontinued operations 

Year ended 30 September 
2013 

Year ended 30 September 
2012 

Revenue  
Cost of providing tourism services  
Gross profit  
Personnel expenses  
Depreciation and amortisation 
Net operating expenses 
Profit/(loss) on disposal of assets 
Impairment of goodwill and amortisation of business 
combination intangibles 
(Loss)/profit from operations 
Finance income 
Finance costs 
(Loss)/profit before tax 
Tax 
Profit/(loss) for the year 

Cash flows- discontinued operations 

Net cash used in operating activities 
Net cash (used in)/from investing activities 
Net cash used in financing activities 

Assets classified as held-for-sale 

Assets  
Intangible assets 
Property, plant and equipment 
Non-current asset investments 
Inventories 
Tax assets 
Trade and other receivables 
Cash and cash equivalents 

Underlying 
results
£m 
174.8
(142.8)
32.0
(22.0)
(2.5)
(9.5)
–
–

(2.0)
0.4
(0.1)
(1.7)

Separately 
disclosed 
items 
£m 
–
–
–
–
–
–
2.9
(0.9)

2.0
–
0.1
2.1

Total 
£m 
174.8
(142.8)
32.0
(22.0)
(2.5)
(9.5)
2.9
(0.9)

–
0.4
–
0.4
(0.1)
0.3

Underlying 
results 
£m 
296.2 
(252.3) 
43.9 
(41.0) 
(4.0) 
(19.8) 
– 
– 

(20.9) 
0.5 
(0.2) 
(20.6) 

Separately 
disclosed 
items 
£m 
–
–
–
(3.1)
–
(14.5)
(1.2)
(109.5)

(128.3)
–
0.4
(127.9)

2013 
£m 
(30.1)
(1.5)
(0.1)

2013 
£m 

0.3
7.9
36.6
4.4
0.2
16.0
4.7
 70.1

Total 
£m 
296.2
(252.3)
43.9
(44.1)
(4.0)
(34.3)
(1.2)
(109.5)

(149.2)
0.5
0.2
(148.5)
(0.7)
(149.2)

2012 
£m 
(6.6)
6.4 
(0.7)

2012 
£m 

– 
– 
– 
–
– 
– 
– 
– 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 137

28 Discontinued operations and assets classified as held for sale continued 

Liabilities  
Trade and other payables  

2013 
£m 

17.0
17.0

2012 
£m 

– 
– 

In the current year the assets and liabilities of the Egyptian and Lebanese businesses, Neilson Active Holidays and Thomas Cook CFX Ltd, all 
of which were reported within the UK segment, have been classified as held for sale. In addition, the Group has included its investment in 
UK National Air Traffic Services which has been written up by £29m to the expected disposal value. The Group expects to complete the 
sale of these businesses within the next 12 months. 

29 Called-up share capital  

At 1 October 2012 
Exercise of warrants 
Capital reorganisation 
Private placement 
Rights issue 
At 30 September 2013 

Ordinary shares of 
€0.01 each 
–
21,800,777

Deferred shares of 
Ordinary shares of 
€0.09 each 
€0.10 each 
–
885,900,334 
–
49,081,604 
934,981,938 934,981,938
(934,981,938) 
–
– 
– 
–
–  1,453,403,227 934,981,938

87,591,241
409,029,271

Allotted, called-up and fully paid  Allotted, called-up and partly paid 

Ordinary shares 
of €0.10 each
£m 
60.0
4.0
(64.0)
–
–
–

Ordinary shares 
of €0.01 each
£m 
–
0.2
6.4
0.7
3.5
10.8

Deferred shares 
of €0.09 each 
£m 
– 
– 
57.6 
– 
– 
57.6 

Deferred shares 
of £1 each, 
25p paid 
50,000
–
–
–
–
50,000

Deferred shares 
of £1 each, 
25p paid 
£m 
–
–
–
–
–
–

As part of the £200m bank facility announced on 25 November 2011 the Company issued Warrants to certain of its lenders giving 
holders the right, at any time until 22 May 2015, to subscribe for up to an aggregate of approximately 42,914,640 ordinary shares at 
a subscription price per share of 19.875 pence. On 10 May 2012 the Company issued Warrants as part of the bank facility amendment 
announced on 5 May 2012 to certain of its lenders giving holders the right, at any time until 22 May 2015, to subscribe for up to an 
aggregate of 43,749,516 (subsequently increased by 4,440,376 ordinary shares to reflect the Company's Rights Issue in June 2013) 
ordinary shares at a subscription price per share of €0.10 per share (subsequently adjusted to €0.0857282 to reflect the Company’s 
Rights Issue in June 2013). In addition, the Warrants issued as part of the bank facility announced in December 2011 were re-priced to 
the same exercise price. As at 27 November 2013, 17 Warrant holders had exercised their Subscription Rights in respect of 81,974,478 
Warrants (exercised into ordinary shares on a one-for-one basis). 

Contingent rights to the allotment of shares  
As at 30 September 2013, options to subscribe for ordinary shares were outstanding with respect to the Thomas Cook Group plc 2007 
Performance Share Plan, the Thomas Cook Group plc 2008 Co-Investment Plan, the Thomas Cook Restricted Share Plan and the Thomas 
Cook Group plc 2008 Save As You Earn Scheme. For further details refer to note 34. On exercise, the awards of shares under the plan will 
be satisfied by either purchases in the market of existing shares or, subject to institutional guidelines, issuing new shares. 

Own shares held in trust  
Shares of the Company are held under trust by EES Trustees International Limited in respect of the Thomas Cook Group plc 2007 
Performance Share Plan, the Thomas Cook Group plc 2008 Co-Investment Plan and the Thomas Cook Restricted Share Plan and are held 
by Equiniti Share Plan Trustees Limited in connection with the Thomas Cook Group plc Buy As You Earn Scheme. In accordance with IFRS, 
these are treated as Treasury Shares and are included in “other reserves” in the balance sheet.  

The number of shares held at 30 September 2013 by EES Trustees International Limited and Equiniti Share Plan Trustees Limited was 
17,245,721 (2012: 3,551,668) and 438,615 (2012: 432,653) respectively. The cumulative cost of acquisition of these shares was 
£29.5m (2012: £13.4m) and the market value at 30 September 2013 was £27.1m (2012: £1.5m). Shares held by the trust have been 
excluded from the weighted average number of shares used in the calculation of earnings per share.  

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Transformation the first 365 days

Notes to the financial statements continued 

29 Called-up share capital continued 
Issue of company shares  
In order to enable the Company to carry out an issue of ordinary shares without being in breach of its Warrant Instrument requirements, 
the Company undertook a Capital Reorganisation on 3 June 2013. Under the Capital Reorganisation, each existing ordinary share of €0.10 
nominal value was subdivided into one Ordinary Share of €0.01 nominal value and one Deferred Share of €0.09 nominal value. 

During the year the Company raised gross proceeds of approximately £431 million by way of a Placing and a Rights Issue. Under the 
placing 87,591,241 €0.01 Ordinary Shares were issued on 3 June 2013 immediately following the capital reorganisation outlined above. 
409,029,271 €0.01 Ordinary Shares were issued through the Rights Issue on 20 June 2013 on the basis of two new shares for every five 
€0.01 ordinary shares held by shareholders on 3 June 2013 immediately following the Placing.  

Capital management  
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide 
returns for shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital.  

The Group continues to make strengthening its balance sheet a priority and has been taking further steps to achieve this in the current 
year, through the issue of equity capital in its June 2013 Placement and Rights Issue and the announcement of its new Profitable Growth 
Strategy on 13 March 2013, in addition to the sale of non-core assets and suspension of dividends.  

The capital structure of the Group consists of debt, cash and cash equivalents (as shown in note 31) and equity attributable to equity 
holders of the parent (as shown in the Group balance sheet). At the balance sheet date the Group had total capital of £930.7m 
(2012: £1,194.8m).  

30 Hedging and translation reserves  

At 1 October 2011 
Foreign exchange translation losses  
Fair value losses deferred for the year  
Fair value gains transferred to the income statement  
Tax on fair value gains and losses and transfers  
At 30 September 2012 
Foreign exchange translation losses  
Fair value losses deferred for the year  
Fair value losses transferred to the income statement  
Tax on fair value gains and losses and transfers  
At 30 September 2013 

Hedging  
reserve  
£m  
38.9 
–  
(31.9) 
(48.4) 
19.8  
(21.6) 
– 
(13.8) 
8.6 
0.9 
(25.9) 

Translation 
reserve 
£m 
278.0
(30.7) 
– 
– 
– 
247.3 
(19.6)
–
–
–
227.7

Total 
£m 
316.9
(30.7) 
(31.9) 
(48.4) 
19.8 
225.7 
(19.6)
(13.8)
8.6
0.9
201.8

 
 
  
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 139

31 Net debt  

Liquidity  
Cash and cash equivalents  
Cash classified as held-for-sale 

Current debt  
Bank overdrafts  
Short-term borrowings  
Current portion of long-term borrowings  
Obligations under finance leases  

Non-current debt  
Long-term borrowings  
Obligations under finance leases  

Total debt  
Net debt  

At 
1 October
 2012 
£m 

460.3 
–
460.3

(6.8)
(0.6)
(30.4)
(32.6)
(70.4)

(977.6)
(200.6)
(1,178.2)
(1,248.6)
(788.3)

Cash flow 
£m 

Transfer to held 
for sale
£m 

Other  
non-cash 
changes  
£m  

Exchange 
movements
£m 

At 
30 September 
2013
 £m 

630.9
–
630.9

3.9
(132.9)
24.7
9.7
(94.6)

(139.8)
22.6
(117.2)
(211.8)
419.1

(4.7)
4.7
–

–
–
–
–
–

–
–
–
–
–

– 
– 
– 

– 
– 
(32.1) 
(19.2) 
(51.3) 

15.9 
(3.7) 
12.2 
(39.1) 
(39.1) 

2.3
–
2.3

1,088.8
4.7
1,093.5

(0.3)
(0.5)
(1.5)
(0.6)
(2.9)

(3.2)
(134.0)
(39.3)
(42.7)
(219.2)

(0.1)

(12.3) (1,113.8)
(181.8)
(12.4) (1,295.6)
(15.3) (1,514.8)
(421.3)
(13.0)

32 Operating lease arrangements  
The Group as lessee  
At the balance sheet date, the Group had outstanding commitments for future minimum lease payments under non-cancellable 
operating leases, which fall due as follows:  

Within one year  
Later than one and less than five years  
After five years  

Property 
and other 
2013 
£m 
60.2
141.2
175.6
377.0

Aircraft and 
aircraft spares 
2013 
£m 
64.3
241.1
477.3
782.7

Total 
2013 
£m 
124.5
382.3
652.9
1,159.7

Property  
and other  
2012 
 £m  
99.3  
236.2  
160.2  
495.7  

Aircraft and 
aircraft spares 
2012
 £m 
85.0 
178.8 
145.8 
409.6 

Total 
2012 
£m 
184.3 
415.0 
306.0 
905.3 

Operating lease payments principally relate to rentals payable for the Group’s retail shop and hotel properties and for aircraft and spares 
used by the Group’s airlines.  

Shop leases are typically negotiated for an average term of five years.  

Leases for new aircraft are typically negotiated for an average term of 12 years; leases for second hand aircraft and extensions are typically 
much shorter.  

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140

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

32 Operating lease arrangements continued 
The Group as lessor  
At the balance sheet date, the Group had contracted with tenants for future minimum lease payments under non-cancellable operating 
leases, which fall due as follows:  

Within one year  
Later than one and less than five years  
After five years  

Rental income earned during the year was:  

Property 
2013 
£m 
1.7
4.6
0.3
6.6
2.0

Aircraft 
2013 
£m 
5.2
–
–
5.2
5.0

Total 
2013 
£m 
6.9
4.6
0.3
11.8
7.0

Property  
2012  
£m  
1.7  
4.2  
1.2  
7.1  
2.8  

Aircraft 
2012 
£m 
4.7 
– 
– 
4.7 
6.3 

Total 
2012 
£m 
6.4 
4.2 
1.2 
11.8 
9.1 

Certain of the Group’s retail and other properties and aircraft, that are not being used in the Group’s businesses, are sub-let on the best 
terms available in the market for varying periods, with an average future committed period of 2.8 years for property (2012: 2.9 years) and 
6 months for aircraft (2012: 6 months).  

At 30 September 2013, no aircraft held under operating leases (2012: nil) were sub-let by the Group. 

33 Contingent liabilities 

Contingent liabilities 

2013
£m 
100.5

2012 
£m 
126.0

Contingent liabilities primarily comprise guarantees, letters of credit and other contingent liabilities, including contingent liabilities related 
to structured aircraft leases, all of which arise in the ordinary course of business. The amounts disclosed above represent the Group’s 
contractual exposure.  

The Group complies with all the standards relevant to consumer protection and formal requirements in respect of package tour contracts 
and has all the necessary licences for the various sales markets. The customers’ right to reimbursement of the return travel costs and 
amounts paid in case of insolvency or bankruptcy on the part of the tour operator or travel agency is guaranteed in all Thomas Cook sales 
markets in line with local legislation and within the various guarantee systems applied. In the United Kingdom, there is a fund mechanism 
whereby travel companies are required to collect and remit a small charge for each protected customer upon booking. Customer rights 
in relation to Thomas Cook Group in Germany, Belgium and Austria are guaranteed via an insolvency insurance system, in Ireland, 
Scandinavia and France via guarantees provided by banks and insurance companies, and in the Netherlands via a guaranteed fund.  

34 Share-based payments  
The Company operates five equity-settled share-based payment schemes, as outlined below. The total charge recognised during the year 
in respect of equity-settled share-based payment transactions was £7.9m (2012: £2.0m charge).  

The Thomas Cook Group plc 2007 Performance Share Plan (PSP) and the HM Revenue & Customs Approved Company Share 
Option Sub-Plan (CSOSP) 
Executive Directors and senior executives of the Company and its subsidiaries are granted options to acquire, or contingent share awards 
of, the ordinary shares of the Company. The awards will vest if performance targets including adjusted earnings per share (EPS), total 
shareholder return (TSR) and the Company’s share price are met during the 3 years following the date of grant. Subject to vesting 
conditions, the options are exercisable up to 10 years after the date of grant.  

The Thomas Cook Group plc 2008 Co-Investment Plan (COIP)  
Executive Directors and senior executives may be required to purchase the Company’s shares using a proportion of their net bonus 
(Lodged Shares). For each Lodged Share purchased participants may receive up to 3.5 Matching Shares if performance targets for 
EPS, return on invested capital (ROIC), TSR and the Company’s share price are met during the 3 years following the date of grant. 
Subject to vesting conditions, the options or contingent share awards are exercisable up to 10 years after the date of grant.  

 
 
  
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 141

34 Share-based payments continued 
The Thomas Cook Group plc 2008 Save As You Earn Scheme (SAYE)  
Eligible employees across the Group were offered options to purchase shares in the Company by entering into a three or four year savings 
contract. The option exercise price was set at a 10% (2010 grant) or 20% (2008 grant) discount to the market price at the offer date. 
Options are exercisable during the six months after the end of the savings contract.  

The Thomas Cook Group plc 2008 HM Revenue & Customs Approved Buy As You Earn Scheme (BAYE)  
Eligible UK tax-paying employees are offered the opportunity to purchase shares in the Company by deduction from their monthly gross 
pay. For every ten shares an employee buys in this way, the Company will purchase one matching share on their behalf.  

The Thomas Cook Group plc Restricted Share Plan (RSP)  
Senior executives of the Company and its subsidiaries are granted options to acquire, or contingent share awards of, the ordinary shares 
of the Company. Executive Directors are excluded from receiving awards under the RSP. The Company will determine at the date of award 
whether the award will be subject to a performance target and the date of vesting. Subject to any vesting conditions, the options or 
contingent share awards are exercisable up to ten years after the date of grant.  

The movements in options and awards during the year and prior year were: 

Outstanding at beginning of year  
Granted  
Exercised  
Lapsed 
Cancelled  
Forfeited 
Rights issue adjustment  
Outstanding at end of year  
Exercisable at end of year 

PSP 

COIP 

SAYE  

CSOSP  

2013 

RSP 

5,344,824
26,561,228
–
10,791,150
–
(164,107)
–
–
– (1,955,356)
(8,164,900) (1,233,669)
331,033
2,875,791
2,486,832
31,899,162
–
100,682

2,278,404 
– 
(43,441) 
(115,405) 
(497,447) 
(57,864) 
260,268 
1,824,515 
1,799,299 

159,538
212,968 
895,809
– 
(39,201)
– 
–
– 
–
– 
(246,969)
(136,908) 
11,680 
271,948
87,740  1,041,125
82,805

– 

Exercise price (£)  
Average remaining contractual life (years) 

nil
8.7

nil
7.7

1.57-2.15 
0.3 

1.97 
7.3 

nil
9.5

The weighted average share price at the date of exercise for the options exercised during the year ended 30 September 2013 was £1.45.  

Outstanding at beginning of year  
Granted  
Exercised  
Cancelled  
Forfeited  
Outstanding at end of year  
Exercisable at end of year 

PSP 

COIP 

SAYE  

CSOSP  

17,480,878 
18,157,456 
– 
– 

5,991,751 
2,332,514 
– 

5,608,535  
–  
–  
(553,763)  (3,206,060) 
(124,071) 
2,278,404  
–  

774,594  
–  
–  
–  
(561,626) 
212,968  
–  

(9,077,106)  (2,425,678) 
5,344,824 
26,561,228 
– 
174,233 

2012 

RSP 

513,304 
– 
(326,443) 
– 
(27,323) 
159,538 
159,538 

Exercise price (£)  
Average remaining contractual life (years) 

nil 
9.2 

nil 
8.7 

1.81-1.88  
1.3  

1.97  
8.3  

nil 
8.5

The weighted average share price at the date of exercise for the options exercised during the year ended 30 September 2012 was £0.17.  

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142

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Transformation the first 365 days

Notes to the financial statements continued 

34 Share-based payments continued 
The fair value of options and awards subject to adjusted EPS and ROIC performance targets was determined by the use of Black-Scholes 
models and the fair value of options subject to TSR performance targets was determined by the use of Monte Carlo simulations. 
For options and awards granted during the year the key inputs to the models were: 

Weighted average share price at measurement date  
Weighted average exercise price  
Expected volatility  
Weighted average option life (years)  
Weighted average risk-free rate  
Expected dividend yield  
Weighted average fair value at date of grant 

Weighted average share price at measurement date  
Weighted average exercise price  
Expected volatility  
Weighted average option life (years)  
Weighted average risk-free rate  
Expected dividend yield  
Weighted average fair value at date of grant 

PSP 

COIP  

£1.07
nil
50%
3
0.9%
nil
£0.45

PSP 

£0.17 
nil 
50% 
3 
0.3% 
0% 
£0.05 

– 
– 
– 
– 
– 
– 
– 

COIP  

£0.17  
nil  
50% 
3  
0.4% 
0% 
£0.04  

2013 

RSP 

£1.47
nil
50%
3
0.7%
nil
£0.66

2012 

RSP 

– 
– 
– 
– 
– 
– 
–

Expected volatility has been based on the historic volatility of the Company’s shares and the shares of other companies in the same or 
related sectors.  

35 Retirement benefit schemes  
Pension schemes for the employees of the Thomas Cook Group consist of defined contribution plans and defined benefit plans, with 
the  defined benefit plans being both funded and unfunded. The obligations arising from defined contribution plans are satisfied by 
contribution payments to both private and state-run insurance providers.  

Unfunded defined benefit pension obligations  
Unfunded defined benefit pension obligations primarily relate to the Group’s employees in the German businesses of Thomas Cook AG 
and the Condor Group. Provisions are established on the basis of commitments made to those employees for old-age and transitional 
pensions based on the legal, tax and economic circumstances of the individual countries and on the period of employment and level 
of remuneration of the respective employees.  

Provisions for pensions and similar obligations totalling £251.9m (2012: £212.9m) were attributable to the pension commitments of the 
Condor Group (Condor Flugdienst GmbH, Condor Berlin GmbH and CF GmbH). For employees who joined a Condor Group company prior 
to 1995, the total pension commitment of the pensions authority of the German federal government and regional states was adjusted 
and maintained in the form of a company pension scheme. The flight crews were additionally entitled to a transitional provision for the 
period between the termination of their in-flight employment and the time they became eligible for a state-run or company pension. 
In both cases, the benefit commitment depended on the final salaries of the employees concerned prior to the termination of their 
in-flight employment (final salary plan). Employees who joined a Condor Group company from 1995 onwards participate in a company 
pension scheme under which the pension entitlements are based on the average salaries of those employees (average salary plan). 
The Condor Group also has retirement obligations arising from individual commitments and transitional provisions. In accordance with 
IAS 19, all these commitments are classified as unfunded defined benefit obligations and classified as such in these financial statements.  

 
 
 
 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 143

35 Retirement benefit schemes continued 
The Condor Group defined benefit plans have been closed to new entrants (with the exception of pilots) since 2004.  

There are additional unfunded defined benefit obligations comprising individual commitments to executive staff at Thomas Cook Group 
and obligations in respect of past service for employees in the Northern Europe and West Europe segments.  

The unfunded pension schemes are accounted for as part of liabilities for retirement benefit obligations in the balance sheet.  

The following weighted average actuarial assumptions were made for the purpose of determining the unfunded defined benefit 
obligations: 

Discount rate for scheme liabilities  
Expected rate of salary increases  
Future pension increases 

2013
% 

2012 
% 
3.75% 4.14% 
2.62% 2.58% 
1.42% 1.51%

The mortality tables 2005 G drawn up by Prof. Dr. Klaus Heubeck were used as the basis for the mortality assumptions used in arriving at 
the present value of the pension obligations at 30 September 2013. These assume a life expectancy for members currently aged 65 of 
19 years for men and 23 years for women. 

Amounts recognised in the income statement in respect of these defined benefit schemes are as follows: 

Current service cost  
Past service cost  
Gain on settlements  
Curtailment gain  
Interest cost on scheme liabilities  
Total included in the income statement 

2013
£m 
10.6
1.2
(2.3)
(1.0)
11.4
19.9

2012 
£m 
8.5 
– 
(2.0) 
(0.3) 
10.9 
17.1

Service costs, gains on settlement and curtailment gains have been included in personnel expenses in the income statement and the 
unwinding of the discount rate of the expected retirement benefit obligations has been included in finance costs. Actuarial gains and 
losses have been reported in the statement of comprehensive income.  

Changes in the present value of unfunded pension obligations were as follows: 

At beginning of year  
Current service cost  
Past service cost  
Interest cost  
Benefits paid  
Settlements  
Curtailments  
Actuarial losses 
Exchange difference  
At end of year 

2013
£m 
253.5
10.6
1.2
11.4
(6.8)
(4.9)
(1.0)
19.7
12.1
295.8

2012 
£m 
227.8 
8.5 
– 
10.9 
(6.1) 
(7.2) 
(0.3) 
37.1 
(17.2) 
253.5

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Transformation the first 365 days

Notes to the financial statements continued 

35 Retirement benefit schemes continued 
Funded defined benefit pension obligations  
The pension entitlements of employees of Thomas Cook UK and employees in Norway and the Netherlands are provided through funded 
defined benefit schemes, where pension contributions are paid over to the schemes and the assets of the schemes are held separately 
from those of the Group in funds under the control of trustees. Pension costs are assessed in accordance with the advice of qualified 
actuaries in each country. The fair value of the pension assets in each scheme at the year end is compared with the present value of 
the retirement benefit obligations and the net difference reported as a pension asset or retirement benefit obligation as appropriate. 
Pension assets are only recognised to the extent that they will result in reimbursements being made or future payments being reduced.  

Funded defined benefit pension obligations have been determined on the basis of assumptions relevant to each country. The weighted 
averages of these were: 

Discount rate for scheme liabilities  
Inflation rate  
Expected return on scheme assets  
Expected rate of salary increases  
Future pension increases 

2013
% 

2012 
% 
4.41% 4.32% 
3.14% 2.66% 
5.03% 5.49% 
0.02% 0.18% 
0.25% 0.42%

The Thomas Cook UK Pension Plan accounts for approximately 92% (2012: 86%) of the total funded defined benefit obligations. The 
mortality assumptions used in arriving at the present value of those obligations at 30 September 2013 are based on the PMA92/PFA92 
tables with medium cohort improvements and a minimum future longevity improvement per year of 1%, adjusted for recent mortality 
experience. The mortality assumptions adopted for the plan liabilities indicate a further life expectancy for members currently aged 65 
of 23.2 years for men and 25.2 years for women.  

On 31 March 2011, the UK defined benefit schemes closed to all active members who were given the option of joining Thomas Cook’s 
defined contribution scheme. The closure of the schemes resulted in a cessation of future pension benefit accrual and a consequent 
curtailment gain of £25.8m, which was recognised in the income statement for the year ended 30 September 2011. 

Amounts recognised in the income statement in respect of these defined benefit schemes are as follows: 

Current service cost  
Expected return on scheme assets  
Interest cost on scheme liabilities  
Total loss included in the income statement 

2013
£m 
3.3
(41.2)
38.8
0.9

2012 
£m 
2.3 
(41.4) 
43.7 
4.6 

Service costs and curtailment gains have been included in personnel expenses in the income statement and the unwinding of the discount 
rate of the expected retirement benefit obligations has been included in finance costs. The expected return on scheme assets has been 
included in finance income.  

The actual return on scheme assets was £76.3m (2012: £63.9m).  

Actuarial gains and losses have been reported in the statement of comprehensive income.  

 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 145

35 Retirement benefit schemes continued 
Changes in the present value of funded defined benefit obligations were as follows: 

At beginning of year  
Current service cost  
Interest cost  
Benefits paid  
Disposal of businesses  
Expenses paid  
Contributions paid by plan participants  
Actuarial losses  
Exchange difference  
At end of year  

Changes in the fair value of scheme assets were as follows: 

At beginning of year  
Expected return on scheme assets  
Contributions from the sponsoring companies  
Contributions paid by plan participants  
Actuarial gains  
Benefits paid  
Disposal of businesses  
Expenses paid  
Exchange difference  
At end of year  

2013
£m 
888.2
3.3
38.8
(23.5)
–
(2.7)
0.3
92.5
1.3
998.2

2013
£m 
810.9
41.2
28.0
0.3
35.0
(23.5)
–
(2.7)
0.4
889.6

2012 
£m 
846.5 
2.3 
43.7 
(19.8) 
(1.2)
(2.4) 
0.2 
21.1 
(2.2) 
888.2 

2012 
£m 
743.3 
41.4 
28.7 
0.2 
22.5 
(19.8) 
(1.1) 
(2.4) 
(1.9) 
810.9 

Following the 2008 actuarial valuation of the Thomas Cook UK pension plan, a 6 year Recovery Plan was agreed with the pension trustees 
to fund the actuarial deficit. In line with that agreement, Thomas Cook UK committed to make additional quarterly payments totalling 
£105.6m through to June 2014. During the year ended 30 September 2013 Thomas Cook UK paid four instalments totalling £26m in line 
with the recovery plan.  

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146

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the financial statements continued 

35 Retirement benefit schemes continued 
The fair value of scheme assets at the balance sheet date is analysed as follows: 

Equities  
Property  
Fixed interest gilts  
Hedge funds  
Other  
At end of year 

2013 
Long-term rate 
of return
 % 
7.0%
5.4%
3.9%
7.0%
6.8%

2012 
Long-term rate 
of return
 % 
6.6% 
4.9% 
3.1% 
6.6% 
5.6% 

2013 
£m 
293.4 
80.9 
278.3 
190.9 
46.1 
889.6 

2012 
£m 
319.3 
81.0 
225.1 
143.9 
41.6 
810.9

The scheme assets do not include any of the Group’s own financial instruments, nor any property occupied by, or other assets used by, 
the Group.  

The expected rates of return on scheme assets have been calculated as the weighted average rate of return on each asset class. The return 
on each asset class is taken as the market rate of return.  

The amount included in the balance sheet arising from the Group’s obligations in respect of its defined benefit pension schemes is 
as follows: 

Present value of funded defined benefit obligations  
Fair value of scheme assets  
Deficit on funded retirement benefit obligations  
Present value of unfunded defined benefit obligations  
Scheme deficits recognised in the balance sheet  
This amount is presented as follows:  
Current liabilities  
Non-current liabilities  

2013
£m 
998.2
(889.6)
108.6
295.8
404.4

2012 
£m 
888.2 
(810.9) 
77.3 
253.5 
330.8 

1.3
403.1
404.4

6.8 
324.0 
330.8 

The cumulative net actuarial losses recognised in the statement of comprehensive income at 30 September 2013 were £435.8m 
(2012: £358.6m).  

The history of the experience gains and losses of the schemes is as follows: 

Present value of defined benefit obligations  
Fair value of scheme assets  
Scheme deficits  
Experience adjustments on scheme liabilities  
Experience adjustments on scheme assets  

2013
£m 
1,294.0
(889.6)
404.4
(3.1)
(34.9)

2012 
£m 
1,141.7 
(810.9) 
330.8 
19.1 
22.2 

2011  
£m  
1,074.3  
(743.3) 
331.0  
(9.4) 
(24.1) 

2010  
£m 
1,117.9  
(703.4) 
414.5  
(10.1) 
27.6  

2009 
£m 
993.0 
(621.9) 
371.1 
(7.7) 
(13.7)

Defined contribution schemes  
There are a number of defined contribution schemes in the Group, the principal scheme being the Thomas Cook UK DC Pension Scheme, 
which is open to all UK employees. The total charge for the year in respect of this and other defined contribution schemes, including 
liabilities in respect of insured benefits relating to workers’ compensation arrangements, amounted to £36.7m (2012: £29.4m).  

The assets of these schemes are held separately from those of the Group in funds under the control of trustees.  

 
 
 
 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 147

36 Related party transactions 
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are 
not disclosed in this note. Transactions between the Group and its associates and joint venture undertakings are disclosed below. 
Transactions between the Company and its subsidiaries and associates are disclosed in the Company’s separate financial statements.  

Trading transactions  
During the year, Group companies entered into the following transactions with related parties who are not members of the Group: 

Sale of goods and services  
Purchases of goods and services  
Other income  
Interest receivable  
Amounts owed by related parties**  
Provisions against amounts owed  
Amounts owed to related parties  

Associates, joint venture 
and participations*

2013
£m 
13.3
(11.5)
2.2
0.2
4.8
(2.7)
(2.6)

2012 
£m 
42.1 
(22.9) 
1.6 
0.3 
23.2 
(3.9) 
(3.2) 

* Participations are equity investments where the Group has a significant equity participation but which are not considered to be associates or joint ventures.  

** Amounts owed by related parties in 2012 included £11.8m which was reported as part of the investment in Thomas Cook Personal Finance. During the year the group 
disposed of its investment in Thomas Cook Personal Finance.  

All transactions are considered to have been made at market prices. Outstanding amounts will normally be settled by cash payment.  

Remuneration of key management personnel  
The remuneration of the Directors, who are the key management personnel of the Group, is set out below in aggregate for each of the 
categories specified in IAS 24 Related Party Disclosures. Further information about the remuneration of individual Directors is provided 
in the audited part of the Remuneration report on pages 78 to 82 and 85 to 87. 

Short-term employee benefits 
Share-based payments 

2013
£m 
5.3
0.1
5.4

2012 
£m 
3.3 
– 
3.3

The short-term employee benefits figure includes employer social security payments which are excluded from the Directors’ 
Remuneration Report.  

37 Subsequent events  
Subsequent to the balance sheet date and the approval of this financial information a number of events occurred that require disclosure: 

Disposal of Egypt and Lebanon 
On 7 October 2013 the Group announced it had sold 100% of Thomas Cook Egypt and Thomas Cook Lebanon to Yusuf Bin Ahmed Kanoo 
(Holdings) Co WLL of Bahrain for a cash consideration of £6.5m. At the balance sheet date the assets and liabilities have been classified as 
held for sale in accordance with IFRS. 

Disposal of UK Corporate Foreign Exchange  
On 18 November 2013 the Group announced it had sold its UK Foreign Exchange business, Thomas Cook CFX Ltd, to Moneycorp for 
a cash consideration of £4.5m  

Disposal of interest in the Airline Group (NATS) 
On 19 November 2013 the Group announced it had agreed to sell 91.5% of its shareholding and loan note interests in The Airline Group 
Limited. The cash consideration is £38m. 

Disposal of Neilson Active Holidays Ltd 
On 25 November 2013 the Group announced it had agreed to sell Neilson Active Holidays Ltd for a consideration of £9.15m. 
The transactions are expected to complete in December. 

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148

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Company balance sheet 
At 30 September 2013 

Non-current assets  
Property, plant and equipment  
Investments in subsidiaries  
Trade and other receivables  

Current assets  
Trade and other receivables  
Cash and cash equivalents  

Total assets  

Current liabilities  
Trade and other payables  
Short term provisions  

Non-current liabilities  
Borrowings  
Total liabilities  
Net assets  

Equity  
Called-up share capital  
Share premium account  
Merger reserve  
Hedging and translation reserves  
Capital redemption reserve  
Retained earnings surplus  
Investment in own shares  
Total equity  

30 September
2013 
£m 

30 September
2012 
£m 

notes 

6  
3.2
7   2,167.4
627.9
8  
2,798.5

8   1,052.1
46.3
9  
1,098.4
3,896.9

1.6 
2,054.7 
561.9 
2,618.2 

1,060.9 
26.1 
1,087.0 
3,705.2 

10  
 12  

(173.3)
(0.7)
(174.0)

(408.1) 
(2.0)
(410.1) 

13   

(629.0)
(803.0)
3,093.9

(611.5) 
(1,021.6) 
2,683.6 

14  

68.4
434.3
1,429.0
769.0
8.5
414.2
(29.5)
3,093.9

60.0 
29.2 
1,429.0 
649.7 
8.5 
520.6 
(13.4) 
2,683.6 

The financial statements on pages 148 to 157 were approved by the Board of Directors on 27 November 2013.  

Signed on behalf of the Board  

Michael Healy  
Group Chief Financial Officer  

Notes 1 to 19 form part of these financial statements.  

 
  
 
  
 
 
  
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company cash flow statement 
For the year ended 30 September 2013 

Cash flows from operating activities  
Loss before tax  
Adjustments for:  
Interest received 
Interest paid 
Depreciation of property, plant and equipment  
Loss on disposal of assets  
Share-based payments  
(Decrease)/increase in provisions  
(Increase)/decrease in receivables  
(Decrease)/increase in payables  
Net cash used in operating activities  
Investing activities  
Addition of fixed assets 
Net cash from investing activities  
Financing activities  
Inflow from borrowings 
Interest paid 
Dividends paid 
Share issue 
Net share premium on issue of shares 
Investment in own shares 
Net cash from/(used in) financing activities  
Net decrease in cash and cash equivalents  
Cash and cash equivalents at beginning of year  
Effect of foreign exchange rate changes  
Cash and cash equivalents at end of year  
Liquid assets  
Cash and cash equivalents at end of year  

Thomas Cook Group plc  Annual Report & Accounts 2013 149

Year ended
30 September 
2013 
£m 

Year ended
30 September 
2012 
£m 

(112.1)

(87.2) 

(0.5)
49.4
0.3
–
2.2
(1.3)
(55.8)
(226.0)
(343.8)

(1.6)
(1.6)

17.6
(49.4)
–
8.4
405.1
(16.1)
365.6
20.2
26.1
–
46.3
–
46.3

(2.2) 
61.5 
0.2 
0.6 
– 
2.0 
80.4
65.0 
120.3 

–
– 

–
(61.5)
(32.7)
–
–
–
(94.2) 
26.1 
– 
– 
26.1 
– 
26.1 

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150

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Company statement of changes in equity 
For the year ended 30 September 2013 

At 1 October 2011  
Loss for the year  
Other comprehensive expense  
Total comprehensive expense for the year  
Equity debit in respect of share-based payments  
Issue of equity shares net of expenses  
Release of merger reserve  
Purchase of own shares 
At 30 September 2012  
Loss for the year  
Other comprehensive expense  
Total comprehensive expense for the year  
Equity credit in respect of share-based payments  
Issue of shares-exercise of warrants  
Share Premium  
Purchase of own shares 
At 30 September 2013  

Share
capital 
£m 
59.2
–
–
–
–
0.8
–
–
60.0
–
–
–
–
8.4
–
–
68.4

Share 
premium 
£m 
29.2
–
–
–
–
–
–
–
29.2
–
–
–
–
–
405.1
–

Merger 
reserve 
£m 
1,588.0
–
–
–
–
–
(159.0)
–
1,429.0
–
–
–
–
–
–
–
434.3 1,429.0

Capital 
redemption 
reserve 
£m 
8.5
–
–
–
–
–
–
–
8.5
–
–
–
–
–
–
–
8.5

Translation 
reserve 
£m 
888.7
–

(239.0) 
(239.0) 

–
–
–
–
649.7
–
119.3
119.3
–
–
–
–
769.0

Retained  
earnings  
£m  
446.8 
(87.2) 
– 
(87.2) 
2.0 
– 
159.0 
– 
520.6 
(112.1) 
– 
(112.1) 
5.7 
– 
– 
– 
414.2 

Own 
shares 
£m 

–
–
–
–
–
–
(0.1)

Total 
£m 
(13.3) 3,007.1
(87.2)
(239.0)
(326.2)
2.0
0.8
–
(0.1)
(13.4) 2,683.6
(112.1)
–
119.3
–
7.2
–
5.7
–
8.4
–
405.1
–
(16.1)
(16.1)
(29.5) 3,093.9

The statement of changes in equity and Company cash flow statement for the year ended 30 September 2012 have been re-presented to include dividends received and Group 
relief not at the standard rate of UK tax within the loss for the year. This has no effect upon opening or closing retained earnings for the year.  

The merger reserve arose on the issue of shares of the Company in connection with the acquisition of the entire share capital of  
Thomas Cook AG and MyTravel Group plc on 19 June
of the shares acquired. Following the impairment of
accordance with the Companies Act 2006, relieved part of the impairment loss 
earnings of £159.0m.  

 2007 and represents the difference between the nominal value and the fair value   
 the Company’s investment in subsidiaries in the prior year, the Company has, in  

through a transfer from the merger reserve to retained  

The share premium arose in connection with the issue of ordinary shares of the Company following the exercise of MyTravel executive 
share options.  

At 30 September 2013, the Company had distributable reserves of £414.2m (2012: £520.6m).  

Details of the own shares held are set out in note 29 to the Group financial statements.  

 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 151

Notes to the Company financial statements 

1 Accounting policies  
The accounting policies applied in the preparation of these Company financial statements are the same as those set out in note 2 to the 
Group financial statements with the addition of the following:  

Investments  
Investments in subsidiaries are stated at cost less provision for impairment.  

These policies have been applied consistently to the periods presented.  

The functional currency of the Company is Euro, however, the Directors have decided to adopt Sterling as the presentational currency to 
be in line with the consolidated accounts.  

2 Loss for the year  
As permitted by section 408(3) of the Companies Act 2006, the Company has elected not to present its own income statement for the 
year. The loss after tax of the Company amounted to £112.1m (2012: £87.2m loss after tax).  

The auditors’ remuneration for audit services to the Company was £0.5m (2012: £0.4m).  

3 Personnel expenses  

Wages and salaries  
Social security costs  
Share based payments 

Average number of employees of the Company during the year 

Employees are based in the United Kingdom and Germany.  

2013
£m 
22.7
2.3
2.2
27.2

2013 
Number 
110

2012
£m 
21.1 
1.3 
–
22.4

2012
Number 
109

Disclosures of individual Directors’ remuneration, share options, long-term incentive schemes, pension contributions and pension 
entitlements required by the Companies Act 2006 and specified for audit by the Financial Services Authority are on pages 78 to 82 and 
85 to 87 within the Remuneration report and form part of these audited accounts.  

The employees of the Company are members of the Group pension schemes as detailed in note 35 of the Group financial statements.  

4 Tax  
At the balance sheet date the Company had unused tax losses of £139.0m (2012: £37.5m) and other deductible short term temporary 
differences of £4.2m (2012: £9.0m) available for offset against future profits. No deferred tax asset has been recognised in respect of 
unused tax losses and other deductible short- term timing differences. 

5 Dividends  
The details of the Company’s dividend are disclosed in note 11 to the Group financial statements.  

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152

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the Company financial statements continued 

6 Property, plant and equipment 
Other fixed assets 
Cost  
At 1 October 2011  
Disposals 
Exchange differences 
At 30 September 2012  
Additions 
Exchange differences  
At 30 September 2013  
Accumulated depreciation and impairment  
At 1 October 2011  
Charge for the year  
At 30 September 2012  
Charge for the year  
At 30 September 2013  
Carrying amount at 30 September 2013  
Carrying amount at 30 September 2012  

7 Investment in subsidiaries 

Cost and net book value  
At 1 October 2011  
Adjustment in respect of share-based payments  
Impairment  
Exchange difference  
At 30 September 2012  
Adjustment in respect of share-based payments  
Additions  
Exchange difference  
At 30 September 2013  

£m 

3.0
(0.6)
(0.2)
2.2
1.6
0.3
4.1

0.4
0.2
0.6
0.3
0.9
3.2
1.6

£m 

2,619.8
1.8
(367.0)
(199.9)
2,054.7
5.7
6.0
101.0
2,167.4

A list of the Company’s principal subsidiary undertakings is shown in note 19 to the financial statements.  

The additions in the current year relate to the investment in Thomas Cook Finance plc (£6.0m). Adjustment in respect of share-based 
payment charge related to subsidiaries' employees was £5.7m (2012: £1.8m).  

During the year the Company did not recognise any impairment loss in relation to its investments in subsidiaries (2012: £367.0m).  

8 Trade and other receivables 

Current  
Amounts owed by subsidiary undertakings  
Other receivables  
Deposits and prepayments  

Non-current  
Amounts owed by subsidiary undertakings  
Deposits and prepayments  

2013
£m 

2012
£m 

995.2
0.7
56.2
1,052.1

625.1
2.8
627.9

1,013.2 
3.8 
43.9 
1,060.9 

558.9 
3.0 
561.9 

Amounts owed by subsidiary undertakings are repayable on demand. The average interest on overdue amounts owed by subsidiary 
undertakings is 0.4% (2012: 0.4%). The Directors consider the fair value to be equal to the book value. 

 
 
 
 
  
 
  
Thomas Cook Group plc  Annual Report & Accounts 2013 153

9 Cash and cash equivalents 

Cash at bank and in hand 

2013
£m 
46.3
46.3

2012
£m 
26.1 
26.1 

Cash and cash equivalents comprise of balances which are considered to be restricted. £46.2m (2012: £26.1m) is held within escrow 
accounts in Denmark and Norway in respect of local regulatory requirements. The Directors consider that the carrying amounts of these 
assets approximate their fair value.  

10 Trade and other payables  

Amounts owed to subsidiary undertakings  
Social security and other taxes  
Other payables  
Accruals  

2013
£m 
121.3
2.9
21.1
28.0
173.3

2012
£m 
368.9 
1.7 
19.7 
17.8 
408.1 

The average interest on overdue amounts owed to subsidiary undertakings is 1.1% (2012: 0.7%).  

Amounts owing to subsidiary undertakings are repayable on demand. The Directors consider the fair value to be equal to the book value.  

11 Financial instruments 
The Company's financial instruments comprise investment in subsidiary undertakings, amounts due to/from subsidiary undertakings, 
cash and cash equivalents, and other payables and receivables. The Company's approach to the management of financial risks is 
discussed on pages 30 and 31. The Company believes the value of its financial assets to be fully recoverable. 

The carrying value of the Company's financial instruments is exposed to movements in foreign currency exchange rates (primarily Sterling). 
The Company estimates that a 5% strengthening in Sterling would increase loss before tax by £20.2m (2012: increase loss before tax by 
£26.6m), while a 5% weakening in Sterling would decrease loss before tax by £20.2m (2012: decrease loss before tax by £26.6m).  

The carrying value of the Company's financial instruments is exposed to movements in interest rates. The Company estimates that a 
0.5% increase in interest rates would increase loss before tax by £1.1m (2012: 0.5% increase in interest rates increase loss before tax 
by £0.1m), while a 0.5% decrease in interest rates would decrease loss before tax by £1.1m (2012: 0.5% decrease in interest rates 
decrease loss before tax by £0.1m). 

Carrying value of financial assets and liabilities 
The carrying values of the Group's financial assets and liabilities as at 30 September 2013 and 30 September 2012 are set out below: 

At 30 September 2013 
Non-current asset investments 
Trade and other receivables 
Cash and cash equivalents 
Trade and other payables  
Borrowings  
Provisions arising from contractual obligations 

Total other 
financial assets 
£m 
2,167.4
1,680.0
46.3
–
–
–
3,893.7

Total other 
financial 
liabilities 
£m 
–
–
–
(173.3)
–
(0.7)
(174.0)

Loans & 
receivables 
£m 
–
–
–
–
–
–
–

Available for 
sale  
£m  
– 
– 
– 
– 
– 
– 
– 

Financial 
liabilities at 
amortised cost 
£m 
–
–
–
–
(629.0)
–
(629.0)

Total 
£m 
2,167.4
1,680.0
46.3
(173.3)
(629.0)
(0.7)
3,090.7

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154

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Notes to the Company financial statements continued 

11 Financial instruments continued 

At 30 September 2012 
Non-current asset investments 
Trade and other receivables 
Cash and cash equivalents 
Trade and other payables  
Borrowings  
Provisions arising from contractual obligations 

Total other 
financial assets 
£m 
2,054.7
1,622.8
26.1
–
–
–
3,703.6

Total other 
financial 
liabilities 
£m 
–
–
–
(408.1)
–
(2.0)
(410.1)

Loans & 
receivables 
£m 
–
–
–
–
–
–
–

Available for sale  
£m  
– 
– 
– 
– 
– 
– 
– 

Financial 
liabilities at 
amortised cost 
£m 
–
–
–
–
(611.5)
–
(611.5)

Total 
£m 
2,054.7
1,622.8
26.1
(408.1)
(611.5)
(2.0)
2,682.0

Financial liabilities are analysed below based on the time between the year end and their contractual maturity. The amounts shown are 
estimates of the undiscounted future cash flows and will differ from both carrying value and fair value. Any cash flows based on a floating 
rate are calculated using interest rates as set at the date of the last rate reset. 

At 30 September 2013 
Trade and other payables 
Borrowings 
Provisions arising from contractual obligations 

At 30 September 2012 
Trade and other payables 
Borrowings 
Provisions arising from contractual obligations 

In less than 
3 months
£m 
(22.5)
–
–
(22.5)

Between 3 and 
12 months 
£m 
(127.9) 
(45.9) 
(0.7) 
(174.5) 

Between 1 and 
5 years
£m 
–
(735.1)
–
(735.1)

In less than 
3 months
£m 
(15.4)
–
–
(15.4)

between 3 and 
12 months 
£m 
(368.3) 
(44.8) 
(1.3) 
(414.4) 

between 1 and 
5 years
£m 
–
(762.9)
(0.7)
(763.6)

Amount due 

£m 
(150.4)
(781.0)
(0.7)
(932.1)

Amount due 

Total
£m 
(383.7)
(807.7)
(2.0)
(1,193.4)

 
 
 
 
 
12 Provisions 

At 1 October 
Additional provision in the year  
Release of provision 
At 30 September 

Thomas Cook Group plc  Annual Report & Accounts 2013 155

2013 
£m 
(2.0)
(0.7)
2.0
(0.7)

2012
£m 
–
(2.0)
–
(2.0)

Provisions relate to provisions for severance costs. 

13 Borrowings  
Borrowings comprise a €400m bond issued with an annual coupon of 6.75% maturing in June 2015 and a £300m bond with an annual 
coupon of 7.75% maturing in June 2017. 

14 Called-up share capital  
The details of the Company’s share capital are the same as those of the Group, and are disclosed in note 29 to the Group financial 
statements in this report.  

Details of share options granted by the Company are set out in note 34 to the Group financial statements.  

15 Operating lease arrangements  
At the balance sheet date, the Company had outstanding commitments for future minimum lease payments related to property, 
under non-cancellable operating leases, which fall due as follows:  

Within one year  
Later than one year and less than five years  
After five years  

2013
£m 
0.3
1.2
1.5
3.0

2012
£m 
0.6 
2.4 
0.7 
3.7 

16 Contingent liabilities  
At 30 September 2013, the Company had contingent liabilities in respect of counter-guarantees for bank funding, letters of credit and 
guarantees of amounts owed by subsidiaries amounting to £894.1m (2012: £707.5m). This predominately relates to a guarantee on the 
drawndown portion of the Group banking facility (detailed in note 20 to the Group financial statements).  

Also included are guarantees related to aircraft finance lease commitments, estimated based on the current book value of the finance 
lease liabilities of £209.7m (2012: £249.9m).  

The Company complies with all the standards relevant to consumer protection and formal requirements in respect of package tour 
contracts and has all the necessary licences. In the UK the customer’s right to reimbursement of the return travel costs and amounts paid 
in case of insolvency or bankruptcy on the part of the tour operator or travel agency is guaranteed in line with legislation in the UK via a 
fund mechanism, whereby travel companies are required to collect and remit a small charge for each protected customer upon booking.  

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Notes to the Company financial statements continued 

17 Related party transactions  
Subsidiaries  
The Company transacts and has outstanding balances with its subsidiaries. The Company enters into loans with its subsidiaries, at both 
fixed and floating rates of interest, on a commercial basis. Hence, the Company incurs interest expense and earns interest income on 
these loans. The Company also received dividend income from its subsidiaries during the year. 

Transactions with subsidiaries 
Interest receivable 
Interest payable 
Management fees and other expenses 
Dividend income received 

Year-end balances arising on transactions with subsidiaries 
Loans receivable  
Interest receivable  
Other receivables  
Loans payable  
Other payables  

2013 
£m 

2012 
£m 

0.5
(1.4)
15.8
41.2

2.2 
(4.0) 
12.7
292.8

869.9
0.4
124.9
(71.6)
(50.2)

835.3
0.6
177.3
(322.5)
(46.4)

Remuneration of key management personnel  
The remuneration of the Directors, who are the key management personnel of the Company, is set out in note 36 of the Group 
financial statements.  

18 Share-based payments  
The employees of the Company, including the Directors, collectively participate in all of the Group’s equity-settled share-based payment 
schemes. The details relating to these schemes in respect of the Company are identical to those disclosed in note 34 to the Group financial 
statements and have therefore not been re-presented here.  

The share-based payment charge of £2.2m (2012: nil) is stated net of amounts recharged to subsidiary undertakings. 

 
 
 
 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 157

19 Principal subsidiaries 

Direct subsidiaries 
Thomas Cook Investments (2) Limited 
Thomas Cook AG 
Thomas Cook Finance plc 

Indirect subsidiaries 
UK 
Thomas Cook Airlines Limited  
Thomas Cook Retail Limited  
Thomas Cook Scheduled Tour Operations Limited  
Thomas Cook Tour Operations Limited  
Thomas Cook UK Limited  
TCCT Retail Limited 
Neilson Active Holidays Limited* 
Continental Europe 
Bucher Reisen GmbH 
TC Touristik GmbH 
Thomas Cook Airlines Belgium NV 
Thomas Cook Belgium NV 
Thomas Cook SAS 
Thomas Cook Austria AG 
Neckermann Polska Biuro Podrozy sp z.o.o 
Northern Europe 
Thomas Cook Airlines Scandinavia A/S 
Thomas Cook Northern Europe AB 
North America 
Thomas Cook Canada Inc.** 
Airlines Germany 
Condor Berlin GmbH*** 
Condor Flugdienst GmbH*** 
Corporate 
Thomas Cook Group Treasury Limited 

Country of  
incorporation  
and operation 

Nature of the business 

Proportion 
held by 
Company (%) 

Proportion
held by 
Group (%) 

Holding Company 
England 
Germany  Holding Company 
England 

Financing Company 

100 
100 
100 

England 
England 
England 
England 
England 
England 
England 

Airline 
Travel Agent 
Tour Operator 
Tour Operator 
Tour Operator 
Tour Operator 
Tour Operator 

Germany 
Germany 
Belgium 
Belgium 
France 
Austria 
Poland 

Tour Operator 
Tour Operator 
Airline 
Tour Operator 
Tour Operator and Travel Agent 
Tour Operator 
Tour Operator 

Denmark 
Sweden 

Airline 
Intermediate Holding Company 

Canada 

Tour Operator 

Germany 
Germany 

Airline 
Airline 

England 

Financing Company 

100 
100 
100 

100 
100 
100 
100 
100 
100
100 

100
50.0023
100
100 
100 
100
100

100 
100 

100

50.0023 
50.0023 

100

The Company has taken advantage of the exemption under Section 410 of the Companies Act 2006 by providing information only in 
relation to subsidiary undertakings whose results or financial position, in the opinion of the Directors, principally affected the financial 
statements. A full list of subsidiaries will be sent to Companies House with the next annual return.  

* As explained in note 37 to the Group accounts, on 25 November 2013, the Group announced it had agreed to sell Neilson Active Holidays Limited. Its results for the year end 
30 September 2013 have been included within the Group Income Statement and its assets and liabilities have been classified as held for sale in accordance with IFRS 5. 

** As explained in note 16 to the Group accounts, on 1 May 2013, the Group sold Thomas Cook Canada Inc. In accordance with IFRS the results of the North America business 
have been included as discontinued operations. 

*** All risks and rewards continue to be held by the Group and, in accordance with accounting standards, the entity has been treated as being 100% controlled and fully 
consolidated by the Group. 

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158

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Transformation the first 365 days

Shareholder information  

Annual General Meeting (‘AGM’)  
The AGM will be held at 1st Floor, North Building, 200 Aldersgate, 
St Pauls, London EC1A 4HD on Thursday 20 February 2014 at 
10.30am. The last date for AGM proxy votes to be received by the 
Registrar is Tuesday 18 February 2014.  

All shareholders can submit their proxy vote for the AGM 
electronically at www.sharevote.co.uk. To register their vote, 
shareholders will need the numbers detailed on their form of proxy.  

Alternatively, shareholders who have already registered with 
Shareview can submit their proxy vote by logging on to 
www.shareview.co.uk and clicking on the link to vote underneath 
their Thomas Cook Group plc holding.  

Share register and shareholder enquiries  
The Company’s share register is maintained by Equiniti. Queries 
relating to Thomas Cook Group plc shares should be addressed to: 

The Registrar  
Equiniti  
Aspect House  
Spencer Road  
Lancing  
West Sussex BN99 6DA  
Tel: 0871 384 2154 *  
(International telephone number: +44 (0)121 415 0182)  

* Calls to this number cost 8p per minute plus network extras. Lines are open 8.30am 
to 5.30pm (London time), Monday to Friday (excluding UK public holidays).  

Shareholders should quote the Company reference number 3174 
and their shareholder reference number (which can be found on 
their share certificates), when contacting the Registrar.  

Shareview  
To be able to access information about their shares and other 
investments online, shareholders can register with Shareview 
(www.shareview.co.uk). Registration is free; shareholders will 
need their shareholder reference number which is shown on their 
form of proxy and share certificate. By registering for this service, 
shareholders will:  
>(cid:3)help reduce paper, print and postage costs;  
>(cid:3)help the environment;  
>(cid:3)be able to submit their queries by email; and  
>(cid:3)be able to manage their shareholding easily and securely online.  

Once registered, whenever shareholder documents are available, 
shareholders will be sent a link to the appropriate website, where 
the documents will be available to view or download. Receiving 
documents online does not affect shareholders’ rights in any way.  

Website  
The Company’s corporate website, www.thomascookgroup.com, 
provides information including: 
>(cid:3)news, updates, press releases and regulatory announcements;  
>(cid:3)investor information, including the Annual Report, financial 
results, financial calendar and share price information;  

>(cid:3)details of shareholder meetings and poll results;  
>(cid:3)biographies of the Board of Directors;  
>(cid:3)the Company's Articles of Association, the terms of reference for 
the Committees of the Board and the Board Appointments Policy; 
and  

>(cid:3)sustainability reporting.  

Multiple accounts on the share register  
If a shareholder receives two or more sets of the documents 
concerning the AGM, this means that there is more than one 
account in their name on the shareholder register, perhaps 
because either the name or the address appears on each account 
in a slightly different way. For security reasons, Equiniti will not 
amalgamate the accounts without the shareholder’s written 
consent. Therefore, if a shareholder would like their multiple 
accounts to be combined, they should write to Equiniti at the 
address above, detailing the different shareholder reference 
numbers, and request that they be combined into one account.  

Electronic communications  
At the AGM on 10 April 2008, the Company passed a resolution 
allowing the Company’s corporate website to be used as 
the primary means of communication with its shareholders. 
A consultation card was sent to shareholders enabling them 
to choose either to:  
>(cid:3)receive notification by email when shareholder documentation 

is available on the website; or  

>(cid:3)continue to receive shareholder documentation in hard copy.  

Shareholders who did not respond were deemed, in accordance 
with the Companies Act 2006, to have agreed to receive 
shareholder documentation via the Company’s corporate website. 
These arrangements for electronic shareholder communications 
provide shareholders with the opportunity to access information 
in a timely manner and help the Company to reduce both its costs 
and its environmental impact.  

 
 
Thomas Cook Group plc  Annual Report & Accounts 2013 159

Dividends  
Information on recent dividend payments is detailed below: 

Name 
Amount per share 
Record date 

Payment date 

Final dividend for the 
financial year ended 
30 September 2009 
7.00p 
19 March 
2010 
8 April 
2010 

Interim dividend for the 
financial year ended 
30 September 2010 
3.75p 
10 September 
2010 
8 October 
2010 

Final dividend for the 
financial year ended 
30 September 2010  
7.00p  
18 March  
2011  
7 April  
2011  

Interim dividend for the 
financial year ended 
30 September 2011 
3.75p 
9 September 
2011 
7 October 
2011 

No further dividends have been paid or declared since the interim dividend for the financial year ended 30 September 2011, paid on 
7 October 2011.  

Thomas Cook AG/MyTravel Group plc merger 
Thomas Cook Group plc was formed in June 2007 upon the merger 
of Thomas Cook AG and MyTravel Group plc.  

MyTravel Group plc shareholders received one Thomas Cook 
Group plc ordinary share for every one MyTravel Group plc share 
previously held. MyTravel Group plc share certificates are no longer 
valid and can be destroyed. Replacement Thomas Cook Group plc 
share certificates were sent to shareholders, who held shares in 
certificated form, on or around 19 June 2007. If you have any 
queries relating to this, please contact the Registrar.  

Warning to shareholders about share fraud  
Fraudsters use persuasive and high-pressure tactics to lure investors 
into scams. 

They may offer to sell shares that turn out to be worthless or  
non-existent, or to buy shares at an inflated price in return for 
an upfront payment. 

While high profits are promised, if you buy or sell shares in this way 
you will probably lose your money. 

5,000 people contact the Financial Conduct Authority about share 
fraud each year, with victims losing an average of £20,000.  

How to avoid share fraud  
If you are offered unsolicited investment advice, discounted 
shares, a premium price for shares you own, or free company 
or research reports, you should take these steps before handing 
over any money:  
1.(cid:3) Keep in mind that firms authorised by the FCA are unlikely to 
contact you out of the blue with an offer to buy or sell shares. 
2.(cid:3) Do not get into a conversation, note the name of the person 

and firm contacting you and then end the call. 

3.(cid:3) Check the Financial Services Register from www.fca.org.uk 
to see if the person and firm contacting you is authorised 
by the FCA.  

4.(cid:3) Beware of fraudsters claiming to be from an authorised firm, 

copying its website or giving you false contact details. 

5.(cid:3) Use the firm’s contact details listed on the Register if you want 

to call it back. 

6.(cid:3) Call the FCA on 0800 111 6768 if the firm does not have 
contact details on the Register or you are told they are out 
of date. 

7.(cid:3) Search the list of unauthorised firms to avoid at 

www.fca.org.uk/scams. 

8.(cid:3) Consider that if you buy or sell shares from an unauthorised 
firm you will not have access to the Financial Ombudsman 
Service or Financial Services Compensation Scheme. 

9.(cid:3) Think about getting independent financial and professional 

advice before you hand over any money. 

10.(cid:3)Remember: if it sounds too good to be true, it probably is! 

Report a scam  
If you are approached about a share scam you should tell the FCA 
using the share fraud reporting form at www.fca.gov.uk/scams, 
where you can find out about the latest investment scams. You can 
also call the FCA Consumer Helpline on 0800 111 6768. If you have 
already paid money to share fraudsters you should contact Action 
Fraud on 0300 123 2040.  

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Shareholder contacts  
Shareholder Helpline: 0871 384 2154*  
(International telephone number: +44 (0)121 415 0182)  
Website: www.thomascookgroup.com  

Registrar’s website: www.shareview.co.uk 

*Calls to this number cost 8p per minute plus network extras. Lines are open 8.30am to 
5.30pm (London time), Monday to Friday (excluding UK public holidays). 
Financial calendar 
Date 
11 February 2014 
20 February 2014 
15 May 2014 

Event 
Q1 2014 Interim Management Statement 
Annual General Meeting 
Interim results for 6 months ended 
31 March 2014 
Q3 2014 Interim Management Statement 

31 July 2014 

160

Thomas Cook Group plc  Annual Report & Accounts 2013

Transformation the first 365 days

Shareholder information continued 

ShareGift  
Shareholders with a small number of shares, the value of which 
make it uneconomical to sell, may wish to consider donating them 
to the charity ShareGift (Registered Charity Number 1052686), 
which specialises in using such holdings for charitable benefit. 
Find out more about ShareGift at www.sharegift.org or by 
telephoning +44 (0)20 7930 3737.  

Shareview dealing  
A telephone and internet dealing service has been arranged 
through the Registrar to provide a simple way of buying and 
selling Thomas Cook Group plc shares for existing and prospective 
UK-based shareholders. For telephone dealing call 08456 037 037 
(international telephone number: +44 (0)121 415 7560) 
between 8.00am and 4.30pm (London time), Monday to Friday 
(excluding UK public holidays), or visit the website: 
www.shareview.co.uk/dealing. Shareholders will need the 
shareholder reference number shown on their share certificate(s).  

Analysis of shareholders as at  
30 September 2013 

Distribution of shares by the type of shareholder 
Nominees and institutional investors 
Individuals 
Total 

Size of shareholding 
1–100  
101–500  
501–1,000  
1,001–10,000  
10,001–100,000  
100,001–500,000  
500,001–1,000,000  
1,000,001 and above  
Total 

Number of 
holdings 
Number of shares 
1,434  1,433,441,170
19,962,057
15,630 
17,064  1,453,403,227 

Number of 
holdings 
9,282 
3,307  
1,055 
2,426 
619  
162 
52 

Number of shares 
300,159 
782,050 
791,626
8,825,861
18,257,807
39,110,074
35,300,709
161  1,350,034,941
17,064  1,453,403,227

Registered office  
3rd Floor, South Building, 200 Aldersgate, London EC1A 4HD  

Registered Number: 6091951  

 
 
www.thomascookgroup.com
The Thomas Cook Group website provides news
and details of the Group’s activities, plus links to our
customer sites and up-to-date information, including:
> corporate news
> presentations
> share price data
> historic Annual & Sustainability Reports
> half-year results and interim management statements
> news alerts

This report is printed on Hello Fat Matt, produced 
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Manufactured using responsible sources and is 
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Thomas Cook Group plc  
3rd floor, South Building
200 Aldersgate
London EC1A 4HD
www.thomascookgroup.com