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Thomas Cook Group plc

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FY2014 Annual Report · Thomas Cook Group plc
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2

Transformation
Year 2

Annual Report & Accounts 2014

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Transformation: Year 2

Thomas Cook is the oldest and best 
loved name in travel and, over the last 
two years, we have been on a journey 
of Transformation.

At the end of Year 2, we are making 
progress against our targets and KPIs 
for our Transformation and profitable 
growth strategy, and becoming a 
more efficient, more resilient business. 

We are already delivering greater 
value with exciting new products, 
a strong digital offering and improved 
financial results.

www.thomascookgroup.com
The Thomas Cook Group website provides news  
and details of the Group’s activities, plus links to our 
customer sites and up-to-date information, including:
 > corporate news
 > presentations
 > share price data
 > historic Annual and sustainability reports
 > half-year results and interim management statements
 > news alerts
 > career opportunities

Our year in brief

Financial highlights

Delivering improved financial results
Underlying EBIT up by £60 million year‑on‑year

Delivering a stronger balance sheet
Net debt reduced from £421 million in 2013

£326m

Delivering more operational cash flow
Cash conversion ratio at 62%,  
on a last 12 months basis

62%

£323m

Delivering stronger margins
Underlying gross margin 22.3%  
(up 20 basis points year‑on‑year)

22.3%

Delivering more cost-out and 
profit improvement benefits
Cumulative total £400 million  
(FY14 target of £360 million)

£400m

Financial summary

£m (unless otherwise stated)

Underlying

Statutory

Underlying

Statutory

Year ended  
30 September 2014

Year ended  
30 September 2013

Revenue

EBIT

EBIT margin (%)

Free cash flow

Earnings (loss) per share (p)

Net debt

Full financial statements
From page 114

8,588

8,588

323

3.8%

116

11.3p

(326)

54

0.6%

116

(8.2)p

(326)

9,315

263

2.8%

57

5.0p

(421)

9,315

13

0.1%

57

(16.7)p

(421)

1

Overview
Our business at a glance
Our business by region
Our investment case
Chairman’s statement

04
06
08
10

Strategic report
Chief Executive  
14
Officer’s Q&A
23
Market overview
26
Value creation
Review of strategy
33
Our people and key relationships 43
48
Risk management
52
Financial review
60
Segmental review
67
Sustainability

Governance
Chairman’s letter
Board of Directors
Corporate governance report
Annual statement by Chair of 
Remuneration Committee
Directors’ remuneration policy
Annual remuneration report
Other disclosures 

74
76
78

94
96
102
111

115
121

122
123
124

Financial statements
Independent auditors’ report
Group income statement
Group statement of other 
comprehensive income
Group cash flow statement
Group balance sheet
Group statement  
of changes in equity
Notes to the financial 
127
statements
168
Company balance sheet
Company cash flow statement 169
Company statement  
of changes in equity
Notes to the Company  
financial statements
Shareholder information

171
178

170

126

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The term “underlying” refers to trading results that are adjusted for separately disclosed items that are significant in understanding the ongoing results of the Group. 
Separately disclosed items are included on the face of the income statement and are detailed in Note 7 to the Group financial statements.
Free cash flow and cash conversion ratio are defined on page 57.

Thomas Cook Group plc  Annual Report & Accounts 2014 
 
2

Transformation 
Our people making 
it happen

A Transformation of the scale we 
are undertaking at Thomas Cook 
impacts and involves every person 
in the business. 

Our talented teams across the Group have 
embraced the challenges and opportunities, 
as we all work to further professionalise the 
business, become more efficient and effective 
and focus on exceeding our customers’ 
expectations every time they connect with us.
The team at Thomas Cook breathe life into 
our strategy every day and are delivering the 
Transformation with passion and energy.
Throughout this Annual Report Thomas 
Cook employees share their thoughts on our 
Transformation and what it means to them.

Harriet

Chief Executive Officer’s Q&A  
> Go to p14

Brian

Anna

Frank

Chairman’s 
statement
> Go to p10

To see more on 
our Governance 
> Go to p78

James

Dan

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 23

Our people and 
key relationships
> Go to p43

Mark

Kudzi

Sonja

To see more on our strategy 
> Go to p33

Peter

Chief Executive Officer 
with effect from 
26 November 2014  

Nikki

Sharon

Michael

Financial review  
> Go to p52

Ha

Dan

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report14

Overview: Our business at a glance

Our brand architecture

Creating memorable  
holiday experiences

Corporate brand

Thomas Cook is becoming a truly omni‑
channel partner for our customers, offering 
them the very best support whenever, 
wherever and however they choose to 
connect with us – from our leading edge 
websites, to our talented and well trained 
contact centre teams. 

From our excellent retail network, to our dedicated and 
committed airline and in‑destination teams – our focus is 
on the customer.
With a streamlined portfolio of brands, we are focused again 
on our core products and on delivering memorable holiday 
experiences for our customers – through our unique and 
specialised products to the widest range of exciting holiday 
destinations for our traditional sun and beach holidays, 
as well as our rapidly expanding Winter Sun and City Break 
product portfolio.
These are exciting times for Thomas Cook as we enter the 
next phase of our Transformation.

Master brand

Aligned brands

Endorsed brands

Standalone brands

Our brand strength
Page 28

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Our in-house resources

Where our revenue comes from

Thomas Cook Group plc  Annual Report & Accounts 2014 5

1. UK and Ireland 
2. Continental Europe 
3. Northern Europe 
4. Airlines Germany 

£2,585m
£3,958m
£1,153m
£1,299m

Revenue by segment  (cid:2)

(cid:3)£m

4

1

3

2

Underlying EBIT by segment  (cid:2)

(cid:3)£m

1. UK and Ireland 
2. Continental Europe 
3. Northern Europe 
4. Airlines Germany 

£89m
£102m
£101m
£50m

4

1

3

2

Financial review
From page 52

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Retail outlets 

3,084

Employees 

22,672

Aircraft

88

Departed customers*

22.3m

* Includes 2.6 million in-house customers. 

 
 
 
 
 
 
 
 
 
 
6

Thomas Cook Group plc  Annual Report & Accounts 2014

Transformation Year 2

Overview: Our business by region

Developing our  
regional businesses

Thomas Cook Group plc is one of the world’s leading leisure travel groups 
with sales of over £8.5 billion in the year ended 30 September 2014. 
Thomas Cook is supported by approximately 22,672 employees and 
operates from 15 source markets; it is number one or two (by revenue) 
in all its core markets. Thomas Cook Group plc’s shares are listed on 
the London Stock Exchange (TCG).

Employees by segment(cid:2)

3

4

2

1. UK and Ireland† 
2. Continental Europe 
3. Northern Europe 
4. Airlines Germany 

9,987
6,568
3,120
2,997

1

Key facts:
Customers: 6,170,000
Retail outlets: 847
Aircraft: 31

Employees

9,987†

UK and Ireland
A relentless focus on cost combined with improving revenue quality 
has delivered the UK’s target underlying EBIT margin of 3.5% in FY14, 
up from close to 0% two years ago.

Continental Europe
Improved customer volumes from Germany to key destinations 
combined with strategic risk capacity reduction in France and Russia 
have helped grow EBIT to £102 million.

Revenue
Gross margin %
Underlying EBIT
Underlying EBIT %

† Includes 267 Corporate employees. 

2014
£2,585m
26.1%
£89m
3.5%

2013
£2,977m
25.9%
£66m
2.2%

Revenue
Gross margin %
Underlying EBIT
Underlying EBIT %

2014
£3,958m
14.2%
£102m
2.6%

2013
£4,195m
13.8%
£78m
1.8%

(cid:3)
7

Northern Europe

Key facts:
Customers: 1,511,000
Retail outlets: 10
Aircraft: 11

Employees

3,120

Key facts:
Customers: 7,196,000*
Aircraft: 40

Employees

2,997

Airlines Germany

Continental Europe

UK and Ireland

Key facts:
Customers: 7,458,000
Retail outlets: 2,227
Aircraft: 6

Employees

6,568

Airlines Germany
Airlines Germany performed well in a difficult market broadly 
maintaining revenues while increasing profit, helped by yield benefits 
from recent fleet refurbishments.

Northern Europe
Northern Europe’s robust, defensive model focused heavily 
on differentiated product and web sales, has again delivered 
an industry‑leading EBIT margin.

Revenue
Gross margin %
Underlying EBIT
Underlying EBIT %

* Includes 2.6 million in‑house customers.

2014
£1,299m
27.8%
£50m
3.8%

2013
£1,312m
28.6%
£48m
3.7%

Revenue
Gross margin %
Underlying EBIT
Underlying EBIT %

2014
£1,153m
27.4%
£101m
8.7%

2013
£1,239m
27.4%
£109m
8.8%

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report18

Overview: Our investment case

Why invest?  
Our value proposition

We create value by offering a wide range of travel products and services to suit 
all customer needs, reaching our customers seamlessly through omni‑channel 
distribution. Our value proposition is underpinned by the strength of our brand and 
our high tech, high touch approach, enabling customers to search for and book their 
travel arrangements through the channel of their choice, while providing a quality 
assured travel experience backed up by strong customer service.

The key aspects of our value proposition are as follows:

Brand strength: Thomas Cook is one of the leading brands in the leisure travel market. 
Building on a 173‑year history in the travel business, the Thomas Cook brand serves as a strong 
master brand for the Group and is complemented by a range of well‑known regional brands, 
including Neckermann, Condor, JetTours, Ving, Spies and Tjäreborg, which are joined by our new 
unifying mark, the Sunny Heart.

Product breadth: We offer a wide product range and choice of destinations enabling us to meet 
customer demands and preferences. We have a history of successful product development 
and launch, including developing exclusive and differentiated products such as the Sunwing, 
Sunprime, Smartline and Sentido concept hotels, which aim to deliver a consistent, high‑quality, 
branded hotel experience to our customers, as well as partnership hotels which also offer a 
high‑quality and exclusive hotel experience under local brands.

Distribution reach: We benefit from an omni‑channel distribution system for our products, 
which include retail stores, websites and call centres, as well as third‑party travel agents. Access to 
a range of distribution channels enables us to maximise customer reach and provides choice to 
our customers. We aim to build on this strength through the development of a single customer 
gateway which will enable the delivery of a consistent, personalised customer experience with 
access to a full range of products, services and personal recommendations across all distribution 
channels.

Service and quality: Our customer service representatives are present at many customer 
touchpoints, including in stores, on our aircraft and in destination, providing reassurance and 
ensuring a high‑quality travel experience. We have a health and safety assurance process 
for our products. Our product inventory is quality assured, taking into account reviews and 
recommendations of our own customers and third‑party reviewers. For our high volume 
destinations and accommodation, we carry out our own professional checks to ensure our 
product is fully quality controlled.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 21234Three key drivers

Measured through specific targets

9

The delivery of our investment case  
is based on three key drivers:

–  Profitable growth supported  

by new product

–  Digital growth supported  

by innovation

–  Cost-out and profit improvement

Our targets and Key Performance Indicators (KPIs) for our 
Transformation and profitable growth strategy

Targets

KPIs

New product revenue

Web penetration1

Cost‑out/profit 
improvement 
(cumulative run‑rate)

Sales CAGR2

Underlying gross margin 
improvement3

Underlying UK EBIT margin

Cash conversion4

FY12 
actual

N/A

34%

£60m

N/A

N/A

0.1%

11%

FY13 
actual

£94m

36%

FY14 
actual

FY14 
target

FY15 
target

£280m >£300m >£700m
>50%
>40%

38%

£194m £400m >£360m >£500m
>3.5%

>2.5%

(2.1%)

N/A

0.8%

2.2%

48%

1.5%

3.5%

62%

>1.2%

>3.5%

>55%

>1.5%

>5%

>70%

Notes:
1  Measured on a last 12 months departed basis.
2  Compound annual growth rate from FY13 to FY15 including new product revenue.
3  Underlying gross margins, adjusted for disposals and shop closures on a like‑for‑like basis.
4   Cash conversion defined as net cash from operating activities less interest paid as a percentage of underlying EBITDA.

Strong financial planning

Supported by our great people...

We have developed a strong financial  
plan for profitable growth from a solid base,  
underpinned by:

1.  An improved financial position following  

the recent recapitalisation.

2.  Detailed “bottom up” plans owned  

by each of our businesses.

3.  Embedded targets and KPIs aligned  
with our external commitments.

 > The Group has a medium‑term planning horizon 

supported by detailed financial projections 
prepared and owned by each business.

 >  The plan for each business is rigorously reviewed 
by Group and segment management through 
a series of meetings to produce a robust result.

 > The Group financial plan is reviewed and 

approved by the Board on an annual basis 
and updated regularly to reflect changes to 
projections as they arise.

 >  The approved plan is fully aligned with 

externally communicated targets and KPIs 
and with management’s objectives and 
remuneration schemes.

Our people are key to the ongoing delivery and sustainability of our 
Transformation and profitable growth strategy. We have created a single 
culture across the organisation, supported by our Code of Conduct; and 
our 2014 group‑wide employee engagement survey results increased 
globally over 4% on the prior year and there is a clear sign that many 
more of our employees support the Transformation and understand 
their part in it.

Our brand approach and our values

Brand approach

High tech, high touch

70% of travellers want a relationship with their holiday 
provider that goes beyond just booking and paying for 
a trip. 93% of travellers either search for content online 
or express a preference for booking online if possible

Brand values
Trusted

Trust, consistency and a strong brand are the most 
important drivers of customer choice

Innovative

Personal

We continue to enrich our online offer with leading digital 
innovations to improve conversion rates

50% of travellers feel overwhelmed by the amount of 
information and choice when booking 66% of travellers 
want help in choosing the right product for them

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report110

Strong progress is 
clearly visible and solid 
foundations for the 
future have been laid. 
However, we recognise 
that there is much 
more to do.

Frank Meysman  
Chairman

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 211

Overview: Chairman’s statement

More resilient in a 
tough and competitive 
environment

Dear Shareholder

I am pleased to report the continued success of our ongoing 
Transformation with progress being made against our 
important strategic targets and KPIs. We have delivered 
a significant improvement to underlying EBIT for the 
second consecutive year of our Transformation and have 
further reduced our net debt, whilst investing significantly 
in the business in the form of capital expenditure and 
Transformation costs. Importantly, all our businesses have 
delivered increased profitability on a like‑for‑like basis and, 
at the Group level, we report our ninth consecutive quarter 
of profit growth. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report112

Overview: Chairman’s statement continued

Our people across the organisation are central 
to the ongoing delivery and sustainability 
of our Transformation.
There are great examples of our people working 
together and bringing about improvements 
in many areas of our organisation.

During the first phase of the Transformation 
over the last two years, the Company has 
evolved rapidly and remarkable progress has 
been made; Thomas Cook is in much better 
shape than before and we have a clear path 
for our Transformation and profitable growth 
strategy. I would like to thank Harriet for her 
tireless contribution during this critical period. 
Overall, the Company has become more 
resilient in a tough and competitive macro‑
economic environment; demonstrated, for 
example, by our ability and speed to offer new 
and alternative winter sun destinations to 
offset events such as the unrest in Egypt.

As the Company enters into the next phase 
of its Transformation and the execution of 
our profitable growth strategy, we believe it 
is time to hand over to a new CEO. The Board 
is delighted that Peter Fankhauser, our Chief 
Operating Officer with a long and successful 
career in the travel industry, will become our 
CEO and will join the Board with effect from 
26 November 2014. Peter has a strong and 
committed Management Team in place to 
fully support delivery in the future.

Our employees
The Board firmly believes that our people 
across the organisation are central to the 
ongoing delivery and sustainability of our 
Transformation and we are pleased to see 
a significant overall improvement to our 
Group‑wide employee engagement score. 
Our progress, now and in the future, is due to 
the continued efforts and successful delivery 
by all our management and employees, 
working together collaboratively. Once again, 

I and the Board would like to thank them for 
their huge contribution towards delivering a 
sustainable future for all our stakeholders. 

Transformation is not a linear process. 
We have delivered some aspects of it faster 
than originally expected, like our cost‑out 
programme. Other aspects take more 
time to achieve our targets, even though 
continuous progress is made, like with user‑
generated content. We are well on track to 
meet the longer‑term targets and strategic 
KPIs. Our Executive Team have shown the 
necessary and exemplary leadership during 
a difficult chapter of this great Company’s 
history and they remain fully committed to 
delivering our strategy, working together as 
one Group, across nations and functions. 

Strong progress is clearly visible and solid 
foundations for the future have been 
laid. However, we recognise that there is 
much more to do and we have the right 
Management Team in place to fully deliver 
against our stretch KPIs in the future.

Corporate culture
We fully recognise the importance of 
building and maintaining a single culture 
amongst our employees across the whole 
organisation. There are great examples of 
our people working together and bringing 
about improvements in many areas of our 
organisation. The excellent and profitable 
CRM from Scandinavia is being rolled 
out across the Group and they in turn 
are expanding their dynamic packaging 
business, following success in the UK and 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 213

Launch of international 
web platform
Frank Meysman, Chairman, visits 
our Bluewater store to experience 
our new OneWeb platform and our 
omni‑channel approach. 

Enabling customers to access our 
services through multiple channels 
in a seamless manner is a key part 
of our strategy. At the heart of this 
omni‑channel approach is the 
integration of our online and offline 
customer proposition. 

With the launch of our new 
international web platform, 
OneWeb, to the UK market in May, 
customers are now able to browse 
and book on desktop, tablet and 
mobile devices, and directly connect 
their online searches with in‑store 
bookings (and vice versa) through 
new features such as MyAccount 
and Wishlist.

Continental Europe. We have created a single 
hotel purchasing unit for the whole Group 
and our segments are sharing allocations 
within our concept hotels. The One Airline 
says it all. The heart really unites our people 
and businesses.

I reported last year that, as a major feature 
of the Transformation, we had made huge 
progress in the development and roll‑out 
of Group‑wide values, ways of working 
and standards combined within a Code of 
Conduct. Every employee has been given 
training on the Code and this is a feature for 
all new employees as part of their induction. 
Given its importance in the sustainability of 
our Transformation, this important area is 
monitored on a regular basis and the Board is 
pleased with the improvement to our culture 
that implementation of the Code has brought. 

The Board and diversity
When I was appointed as Chairman in 
December 2011, I set out to strengthen 
the Board with the right mix of high‑calibre 
individuals who possessed a complementary 
range of skills and experience to meet the 
challenges ahead. Building a world‑class 
Board was completed with the appointment 
of Carl Symon and Warren Tucker in October 
2013 and Annet Aris in July 2014. 

We strongly believe that diversity adds 
significant value at Board, Executive and all 
other levels throughout the organisation. 
At the Board level, our new Directors bring, 
along with the other Directors, strong 
diversity across a range of measures, 

including skills, experience, gender and 
nationality. Our Executive Committee also 
has an exemplary range of diversity reflecting 
that of our customers and employees.

Our new Directors have been fully supported 
by a comprehensive induction programme, 
which has been complemented through 
a series of training and strategy support 
presentations for the whole Board 
throughout the year. This enhanced the 
overall effectiveness of the Board in a 
relatively short period and ensured that 
each of our Directors was able to participate 
fully in the Board’s review of strategy at its 
meeting in September 2014.

Roger Burnell and Peter Marks retired at our 
AGM on 20 February 2014 having served 
for over 10 years and two years respectively. 
I would like to thank them both for their 
contributions to the Board and specifically, 
Roger as Senior Independent Director and 
Chair of the Remuneration Committee, and 
Peter as Chair of the Health, Safety and 
Environmental Committee. Roger chaired 
the Remuneration Committee during 
a period when significant change and 
improvements were introduced to our 
executive remuneration arrangements. 
These improvements and our ongoing 
policy were fully supported by Shareholders 
at our AGM in February 2014. I am pleased 
that Warren Tucker has taken on the role 
of Chair of the Remuneration Committee; 
Emre Berkin is our Chair of the Health, Safety 
and Environmental Committee; and Carl 
Symon is our Senior Independent Director. 

Our stakeholders
We recognise that all our stakeholders play 
an important role in the sustainable future 
of our Group and we have benefited from 
their loyalty in recent years. In addition to 
our Shareholders, we thank the banks, 
bondholders and regulators for their ongoing 
support. We will continue to engage with 
them as we progress our Transformation 
and strategy for profitable growth.

Sustainable future
The Group is much stronger and more 
efficient as a result of the sound progress 
made in the many areas of our Transformation, 
as detailed within this Annual Report. 
Our ambitions are high and the targets we 
have set ourselves are tough as we aspire 
to be an industry and market leader in 
everything we do. “High tech, high touch” 
is and will be a unique positioning and a 
road to market leadership.

Having laid firm foundations, our 
Management Team, under Peter’s leadership, 
are totally committed and well positioned 
to deliver our strategy of sustainable, 
profitable growth. Whilst recognising there 
is much more to do, the Board is confident 
of a sustainable future with the potential to 
generate superior Shareholder returns.

Frank Meysman  
Chairman  
25 November 2014

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report114

At the end of Year 2 
of the Transformation, 
Thomas Cook is leaner, 
fitter and more agile, 
with a solid foundation 
on which to build.

Harriet Green  
Chief Executive Officer
Harriet Green was the CEO up to and  
including the date of this report

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 215

Chief Executive Officer’s Q&A

Focused on game-
changing new products, 
digital innovation and 
robust execution

The leisure travel sector is changing at pace as higher incomes, 
more leisure time, better transport links and technology-enabled 
marketing excite imaginations and inspire more people to take 
more personal journeys, more often. It’s one of the largest 
global industries where the disruption of technology has had a 
massive impact, opening endless possibilities for providers and 
customers alike. It’s against this fast-changing backdrop that the 
Transformation of Thomas Cook continues – arguably the oldest 
and best-known name in travel with a 173-year heritage. 

Thomas Cook’s Transformation journey began in 2012 and has 
made huge progress. The momentum of the first 365 days 
has continued into the second year and here Harriet Green, 
Chief Executive Officer answers some of the questions she’s 
most frequently asked. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report116

Chief Executive Officer’s Q&A continued

Rebuilding belief internally is vital and taking 
our team with us on the Transformation 
is also critical to the long-term success of 
the business.

We have just completed our second ever 
global, all-employee engagement survey and 
pleasingly engagement was up globally over 
4% on the prior year, a strong indication of the 
success we are having in changing attitudes 
and approach. The strong feedback from our 
teams was their belief that we’re changing 
Thomas Cook for the better. 

We asked a selection of employees from 
all parts of the business, representing 
different segments and functions to share 
what the Transformation means for them 
and you will see their thoughts featured 
throughout this report. Our people own 
the Transformation and are committed to 
delivering our promises. They are at the very 
heart of delivering the changes we need. It is 
our teams that ensure every customer has the 
best possible experience – one that exceeds 
their expectations – and builds loyalty, 
ensuring they will want to travel with us again. 
A passion for customer service lies at the 
heart of all we do – a powerful component 
when combined with new products designed 
to meet customer need and a strong omni-
channel approach – ensuring we remain 
relevant to our customers’ changing needs, 
and available to them however, whenever 
and wherever they want to connect with us. 
In the year ahead every leader at Thomas 
Cook will have a single measure of customer 
satisfaction at the heart of their individual 
performance measurement – exceeding 
customer expectations and building loyalty 
are an important differentiator for us as we 
grow our business.

Since we began this journey – just 24 months 
ago – we’ve improved underlying EBIT 
by £200 million and delivered nine 
consecutive quarters of profit growth, as we 
continue to strengthen our balance sheet. 
Gross margin has improved and this year net 
debt reduced by over £90 million, despite 
significant capital expenditure and ongoing 
Transformation costs.

We have focused closely on de-risking our 
business and significantly improving the 
quality of our revenue through a number of 
measures, including a disciplined focus on 
our core business portfolio. By taking some 
tough decisions we have radically improved 
the quality of our revenue and earnings –
disposing of £590 million of revenue from 
loss-making and non-core businesses that 
together delivered a combined underlying 
EBIT of just £3 million. We’ve also cut risk 
capacity in our more challenging markets 
of France and Russia and discontinued 
unprofitable lines elsewhere in the Group, 
giving us a stronger base on which to now 
build further. Our UK business, so vital in 
the Transformation of Thomas Cook, has 
benefited from the changes we are making 
demonstrated by the 1.3% year-on-year 
improvement in EBIT margin to 3.5%, in line 
with our FY15 UK EBIT target of 5%. 

It’s been hugely rewarding to see some 
of the work we’ve begun start to come to 
fruition and deliver results – whether our new 
OneWeb website delivered for the UK and 
now being rolled out into other markets, or 
our significantly improved and differentiated 
product portfolio increased by 165 new 
partnership and concept hotels this year, 
with more new concepts in development. 

Q: How has the second year of the 
Thomas Cook Transformation 
differed from the first?
A: Transformations take time, a great 
team, a high level of resilience and total 
24/7 commitment – Thomas Cook’s is at 
least a six-year journey and each phase of 
the journey will be different as we evolve 
and grow. 

In our first year we had some immediate 
and critical actions to take to stabilise and 
refinance the business, which we did with 
our successful £1.6 billion recapitalisation in 
June 2013, and our extensive work to remove 
cost, de-risk the business and improve the 
quality of our revenues. During the first 
year of our Transformation journey we also 
unveiled our new strategy for sustainable, 
profitable growth and reduced complexity as 
we started to build a more agile, responsive 
business capable of responding at pace to 
customer need and the world in which we 
live. We built the critical foundations of the 
business – creating a new Leadership Team 
which combined the strength and experience 
of a third of those already in senior leadership 
roles, saw approximately a third promoted 
from within the organisation and a third 
were brought in from outside, bringing much 
needed expertise. At the end of our first year 
we rebranded, uniting our global teams more 
closely than ever before behind our Sunny 
Heart brand, sending a clear message to 
customers, partners and employees alike 
that Thomas Cook was back, stronger than 
before. This was particularly important for 
our employees as we develop and evolve 
our culture and create a renewed sense of 
identity, as a high-performance organisation.

If our first year was about bold decisions 
and building the foundations, then our 
second year has been about rigorous 
delivery, resilience in the face of tougher 
trading conditions, de-risking our business, 
significantly improving the quality 
of our revenues and embedding the 
changes we began to make in the first 
year. All of this whilst focusing on game-
changing product development, digital 
innovation, profit improvement and building 
a high-performance team and culture, 
capable of consistent, long-term delivery. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 217

deliver results. Our products are targeted 
at giving our existing customers what they 
told us they wanted through their extensive 
feedback, whilst attracting new customers 
to our increasingly differentiated and 
unique approach. 

The right products, underpinned by our 
assurance of quality and the trust that 
comes from being the oldest and best-loved 
name in travel brands offers customers a 
compelling proposition.

Our omni-channel approach and significant 
investment in the web is also changing 
our operating model as we focus on being 
relevant to our customers – ensuring our 
technology enables us to be there and 
connect with them however, whenever 
and wherever they need us.

The Management Team will continue to focus 
on what we can control as we strengthen 
the business to deliver results and build on 
the strong momentum we have created, 
whatever the market conditions.

Q: How is Thomas Cook’s 
product strategy progressing? 
What further changes can 
we expect to see? 
A: Our product portfolio wasn’t strong 
enough in some of our key markets and 
we had candidly failed to keep pace with 
customer needs. We were missing huge 
opportunities by not offering our customers 
the products they needed and wanted and 
our extensive traveller survey in 2012 gave us 
real insight into our customers. This research, 
still some of the most comprehensive in the 
industry, has helped to guide and shape our 
approach to new product development as we 
have driven hard to become more relevant 
and really differentiate our product portfolio.

The quality assured, trusted holiday 
experience that customers associate 
with our brand is a major factor in why 
customers choose to travel with Thomas 
Cook – a guarantee of support, quality and 
commitment – a trusted partner in their 
travel experience. The survey told us again 
and again that this trusted reputation was the 
biggest single factor why customers entrust 
their holiday experiences to Thomas Cook. 

The significant improvements we have made 
in our product offering is another important 
step in de-risking our business and these 
changes further strengthen our offering. 

The success of our cost-out programme 
is already evident and Wave 1 has now 
delivered cumulative benefits of £400 million, 
and we have raised our FY15 target from 
£460 million to over £500 million. The plans 
for Wave 2 – our profit improvement plan 
– which will fundamentally change how 
we do business are also becoming firmer 
and we are increasing our Wave 2 target by 
another £30 million to £180 million. We are 
reshaping to become a more efficient and 
effective operating model – as befits a 
digital enterprise. 

We have made good progress against our 
publicly stated KPIs, and although we are of 
course disappointed that we narrowly missed 
a couple of the more stretching targets we will 
continue to focus on those areas and remain 
confident that we can deliver. There is no 
complacency amongst the Leadership Team 
and our commitment to deliver is stronger 
than ever. 

Thomas Cook at the end of Year 2 is leaner, 
fitter and more agile, with a solid foundation 
on which to build – evidenced by our ability 
to withstand significant headwinds this year, 
particularly the effects of the unrest in Egypt, 
airline over-capacity, fears around Ebola 
and the economy in Germany – all factors 
that could have been enough to irrevocably 
damage Thomas Cook of old, but now we’re 
more resilient and building on the solid 
foundations laid down over the last two years.

My personal belief is that “getting better 
never stops” and in a high-performance 
business this means consistent execution, 
being the leaders the environment demands 
and keeping our customer at the heart of all 
we do.

Q: You’ve been very good 
at taking cost out, when will 
the Company start to deliver 
top‑line growth? 
A: In major Transformations like this one, 
you have to start with financial turnaround 
– generating cash and reducing cost. 
We absolutely know we can’t shrink our way 
to greatness and the Management Team 
remain focused on driving top-line profitable 
growth through the rigorous execution of 
our strategy.

Our strategy is creating a platform for top-line 
growth which, as we breathed life into it, is set 
to deliver.

From the start of our Transformation we 
identified publicly that we needed to develop 
a strategy for profitable growth and that’s 
what we’ve done. The core of our strategy is 
built around:

We are making significant progress in all of 
these elements, and the signs are good. We’re 
well positioned for future growth, with an 
improved balance sheet, a de-risked business 
and better quality revenues. Less cost and 
a much improved product portfolio has 
already delivered incremental new product 
revenues of £280 million since 2012 with 
much more to come as new products and 
concepts come to market and begin to 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report1Growing profitably through our trusted product portfolioDelivering our omni-channel vision, there for customers however, whenever and wherever they want to reach usOptimising costs and cash through the Thomas Cook Business SystemOwning and taking risk in the right assets and capacityTransforming our organisation, culture and capabilities18

Chief Executive Officer’s Q&A continued

Our focus on quality is now even more 
rigorous than before with all properties 
subject to regular and rigorous review. We’ve 
strengthened our Quality Team and they now 
work across markets to consistent standards 
and measures –with stringent improvement 
plans put in place, and monitored, for 
any hotel which fails to meet the required 
standards. These measures, and more, are 
designed to give our customers the peace 
of mind they have come to expect and rely 
on from the oldest name in leisure travel.

Profitable growth through personalised 
and trusted products is one of the essential 
pillars of the Thomas Cook Business System 
– our operating methodology to further 
professionalise not only our business but 
also our industry.

Customers are used to personalisation in all 
that they do and their travel experience is 
no different. Customers want flexibility and 
unique experiences. Through our wide range 
of regional airports and airline partners we 
are able to dynamically package our hotels 
and flight options to give each customer the 
personal choices they want.

Our concept hotels are central to our strategy, 
and offer something different to match every 
budget – whether for families or adult-only 
travellers – they continue to drive growth and 
profitability. Customers love them and they 
result in repeat early bookings. 

Our latest concept – SunConnect – is for 
those who want to stay connected on their 
holidays – as we embrace the future, with a 
combination of fantastic digital features to 
complement the more traditional features. 
Full Wi-Fi throughout, teen lounges, docking 
bars to recharge your devices as well as 
yourself, all sorts of fun activities for all ages, 
such as geocaching and GPS treasure hunts 
supported by a Connect Scout – our web-
savvy holiday rep ready to meet your needs.

We have other exciting new concepts in 
development which we look forward to 
sharing in the year ahead and with the 
power of the web we are now able to launch 
new products outside of the traditional 
brochure cycle.

As well as exciting our customers, our new 
products are delivering results. Revenue from 
new products was up cumulatively to 
£280 million – fantastic progress towards 
our FY15 target of £700 million. Bringing on 
new properties, destinations and concepts 
takes time but the results we are seeing from 
those new products as they are launched 
is worthwhile. 

Expanding our Winter Sun and City Break 
offerings also remains a focus for us – and we 
have added new destinations in Cape Verde, 
the Caribbean and the USA – including many 
new flight routes.

More information 
See page 36

By removing unprofitable, high-risk properties 
we are further improving the quality of our 
business and fully expect our cumulative 
new product growth to reach £700 million 
by 2015 and £1.2 billion by the end of 2017, 
with increased margins. 

Q: How are you making your 
business more resilient and able 
to withstand external pressures 
on travel? 
A: Over the last two years we’ve continued 
to remove unprofitable, higher-risk business 
and lay the foundations for further profitable 
growth by significant investment in new 
products and our strategy. This, combined 
with the reshaping of our portfolio, saw a 
gross margin improvement of 60 basis points 
across the Group on a like-for-like basis.

Strengthening our product portfolio and 
removing poor performing hotels from our 
inventory has been a major factor in the 
improved performance of our UK business 
– such a key aspect of the turnaround of 
the Group.

In addition, our significantly strengthened 
balance sheet and debt profile has de-risked 
our business and is already delivering higher-
quality revenue. This is vital for the long-term 
strength and success of the business, giving 
us the ability and strength to withstand the 
kind of challenges posed by recent world 
events and airline over-capacity.

We have delivered growth despite these 
challenges assisted by an ongoing focus on 
reducing cost and maximising efficiency – 
building a more agile business, capable of 
responding quickly to change.

Our focus on structural change will continue 
to be key as we operate a leaner business – for 
example, bringing together our four separate 
airlines to operate as one airline segment 
has driven huge efficiency, reduced cost and 
strengthened our operations. This is the very 
essence of our Wave 2 Profit Improvement 
drive – reshaping our business for the future.

Strengthening our product portfolio and 
removing poor performing hotels from our 
inventory has been a major factor in the 
improved performance of our UK business.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 219

The Thomas Cook Business System 
operating methodology, which we 
introduced last year, is central to driving a 
culture of continuous improvement and is 
the approach that underpins all we do as 
we further professionalise and differentiate 
our operations. At the core of the Thomas 
Cook Business System is a lean management 
philosophy of continuous improvement.

We have also introduced better governance 
and a robust approach to risk management, 
all part of becoming a more nimble, agile 
and responsive business – more resilient 
and better able than before to anticipate 
and cope with change.

Q: When will Thomas Cook 
reach the “tipping point” 
on its digital evolution? 
A: Enabling customers to access our services 
through multiple channels in an integrated 
and seamless manner, and transforming our 
business to become a truly digital enterprise 
is central to our future and with the “heavy 
lifting” that has already taken place in the 
last two years we are now poised to take 
advantage of the firm foundation for digital 
growth that we’ve established. 

Digital progress is never in a straight line in my 
experience. We need to invest in the changes 
required, drive digital innovation, be bold and 
prepared to disrupt the old ways of working. 
Once this is done, the elusive tipping point 
will come.

We have made huge strides in this area – 
with the biggest changes well underway 
and poised to deliver the change we are 
committed to as we move ever closer to 
the tipping point. Where we focus we make 
a difference. 

Our omni-channel strategy is exciting and 
delivering change right across the business. 

Our research continues to show that 
customers appreciate the wide range of 
channels we offer for them to connect with 
us. In today’s connected world we need to 
be there for them however, whenever and 
wherever they need to reach us – technology 
offers more tools and more opportunity for 
this than ever before – through as part of our 
“high tech, high touch” commitment, access 

to our expert advisers – whether by phone 
or in person – is also very important for many 
of our customers.

As part of this omni-channel approach we 
now have seven concept stores in the UK 
– offering a truly differentiated customer 
experience as seen on pages 30 and 31. 
Whilst our online Transformation enables 
seamless connection across channels 
through innovations like wish-list, which 
enables customers to shortlist in-store and 
then peruse their personal shortlist from the 
comfort of home to make a final decision, 
before booking through whichever channel 
works best for them…connecting e-tail 
and retail. 

We’ve created some exciting apps to support 
our customers in their travels, providing 
information to our customers in the way they 
want to receive it – we already offer our Digital 
Companion app in Northern Europe and very 
popular Travelguide in Germany, and there is 
more innovation to come.

We’ve seen growth in our mobile bookings on 
thomascook.com of 74%, as the expansion 
of our mobile services has become a key 
element of our online and omni-channel 
strategy. 29% of airline bookings are now 
made via mobile or tablet, and we’ve 
established a dedicated mobile hub in 
Stockholm with more exciting innovations 
to come.

Every online customer now has access to 
“my account” – their personalised repository, 
accessible through every channel and device, 
providing a full summary of all the Thomas 
Cook news and tools – bringing our high tech, 
high touch vision to life for our customers 
and employees alike.

We now offer 360 degree videos of our 
destinations, easy-to-access Trip Advisor 
ratings, and connect our customers through 
the power of social media to share their 
experiences, truly harnessing the knowledge 
and power of our employee experts and 
others who have visited the destination 
previously to bring the vacation experience 
to life for our customers.

We continue to attract great talent to 
strengthen our digital and innovation 
expertise and ensure there is no let-up in the 
speed and breadth of innovation. In addition 
to a number of significant appointments 
and promotions, including a promotion 
internally to the newly created role of Chief 
Innovation Officer. In addition, we have 
added real digital expertise to our main plc 
Board, and our unique Digital Advisory Board, 
comprising external experts in their fields 
and some of our very best internal digital 
talent, continues to keep us at the forefront 
of digital innovation. 

Learn more about the Digital Advisory Board 
See page 37

An exciting new global marketing initiative 
called the “One Campaign” is being 
launched. This will work through all channels, 
in all markets and really harnesses our 
digital capabilities to excite and delight 
our customers.

In this area, as with many others, Thomas 
Cook is winning awards and recognition – best 
airline, best use of social media and many 
more as evidenced on page 22.

We are bringing the holiday experience 
ever closer, breathing life into it for our 
customers through the exciting introduction 
of augmented reality into our brochures. 
Virtual reality headsets are launching in our 
primary retail outlets in the coming weeks 
adding a new dimension, allowing customers 
to experience and “feel” their next adventure 
and see for themselves the innovative 
changes we’re making.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report120

Chief Executive Officer’s Q&A continued

Q: How are you sustaining 
the pace? 
A: Transformations of this kind are a 24/7 
challenge and we have invested time 
and energy in starting the process of 
change internally, creating a culture of 
high performance and belief and bringing 
our people along with us. To affect a 
Transformation of this scale in just two years 
has required real pace and commitment 
and our people told us in the survey that 
they felt the rapid pace of change was right 
for what we need to do, whilst 50% of our 
leaders think we should go even faster!

Our people are ultimately the ones driving the 
change – their passion for our customers, love 
of the brand and belief in the Transformation 
is ultimately our greatest differentiator and 
vital to delivering the change we need to see. 

Sustaining energy is vital and we are investing 
heavily in our people and leaders through 
active development, engagement and 
mentoring programmes. We’re rebuilding 
pride, and the power of the external 
recognition we’re receiving across the Group 
is hugely powerful to our teams. We’ve 
listed some of the awards we’ve received 
on page 22 –usually won in the face of stiff 
competition from other major global players.

embrace the skills they need to better support 
our customers in the fast-changing world 
of travel.

Much needs to be done and with a mantra 
that “getting better never stops” the 
Management Team are ready to embrace 
and drive forward into year three of our 
Transformation. Our employees told us in our 
latest survey that they really feel we are back 
and are better and the overwhelming majority 
feel that we are changing the business for the 
better, and this progress will continue at pace.

The Transformation of Thomas Cook into 
a company with a market capitalisation of 
just under £2 billion and a share price of over 
136 pence* is one I have been proud to lead. 
I always said that I would move on to another 
company with fresh challenges once my work 
was complete. I’ve been working closely with 
Peter Fankhauser during the last two years 
and I wish Peter Fankhauser and all of the 
team at this re-energised company continued 
success, as they move to the next phase of the 
Company’s development.

Thomas Cook’s business is about delighting 
our customers every day and delivering the 
best weeks of their year. Travel is an exciting 
business, as Thomas Cook himself said 
in 1854.

We are changing the culture of our business 
and exciting internal programmes like “let’s 
go digital” are helping our own teams to 

Harriet Green  
Chief Executive Officer  
25 November 2014

[Travel] provides food for the mind; it contributes 
to the strength and enjoyment of the intellect; 
it helps to pull men out of the mire and pollution 
of old corrupt customs; it promotes a feeling of 
universal brotherhood; it accelerates the march 
of peace, and virtue, and love – it also contributes 
to the health of the body, by a relaxation from the 
toil and the invigoration of the physical powers.
Thomas Cook (Cook’s Excursionist, June 1854)

* As at 24 November 2014.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 221

Peter Fankhauser
Chief Executive Officer
with effect from  
26 November 2014

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report122

External recognition of our Transformation achievements

In the second year of our Transformation the 
Thomas Cook Group received significant, high-
profile recognition for our strong leadership, the 
actions we have taken to stabilise the business and 
the strategic direction we have taken to achieve 
sustainable, profitable growth in the longer term. 

have been recognised in many of the areas in 
which the Thomas Cook Business System guides 
us, most notably our strong leadership, digital 
advances, innovation and our significant product 
improvements – all underpinned by our obsession 
with keeping customers at our heart. 

We received more than 70 accolades from financial 
institutions, the travel industry in our segments and 
internationally, consumer organisations and, most 
importantly, a large number being voted for by our 
customers. All strong endorsements that we are 
moving in the right direction and giving confidence 
to all our key stakeholders. We are delighted to 

Below are just a few of the Group’s highlights – 
a full list of the awards and accolades bestowed 
upon us since we began our Transformation 
journey in 2012, including local awards, can be 
found on www.thomascookgroup.com under 
the “About” menu.

42nd Annual Veuve Cliquot Business Woman Award –  
May 2014 
Winner – CEO, Harriet Green, Thomas Cook Group plc

Travelmole Web Awards UK – 8 October 
Best Airline Website and Best use of Social Media for  
@thomascookcares. Shortlisted in Best Tour Operator website

NED Awards (Non-Executive Director) – April 2014
Quoted Company – Official List – Chairman, Frank Meysman, 
Thomas Cook Group plc

Twentieth Annual Danish Travel Awards – 8 October 
Northern Europe 
Won Best Danish Charter Airline and Spies won Best Danish 
Tour Operator

PLC Awards – March 2014
Achievement in Sustainability Award – Thomas Cook Group
Turnaround of the Year – Thomas Cook Group plc

Congress of the Belgian Data Quality Association – 
9 October, Belgium 
Data Quality Award

Business Finance Awards – March 2014
FD of the Year – CFO, Michael Healy, Thomas Cook Group plc

Acquisition International and DealFeed  
Thomas Cook Group awarded Support Services Deal of the Year 
for the UK for sale of our Corporate Travel business

UK Stock Market Awards – March 2014
FD of the Year – CFO, Michael Healy, Thomas Cook Group plc

Sector Success Awards operated by DealFeed  
Voted Best in Sector – UK Package Holidays and Sector 
Innovator Award for International Leisure Travel

Institute For Turnaround Awards 2013 (Group) 
“Turnaround & Transform Listed Company” Award 2013 
“Leader of the Year 2013” – Thomas Cook Group plc

Corporate Comms Awards – 26 November UK  
Thomas Cook Group plc –Highly Commended for Best Rebrand

National Business Awards (UK) – November 2013
“Leader of the Year 2013” – CEO, Harriet Green

Women in Business Award (Travel and Leisure)  
Moira Lumsden, Dundee store – Nominated by RSM

World Branding Awards – ceremony 26 October, London  
Thomas Cook Group awarded Brand of the Year in the National 
Travel and Leisure category

ICSA Excellence in Governance Awards – 12 November 2014 
Shortlisted for Best remuneration report and  
Best Board Disclosure in the FTSE 250

Eye For Travel Award – 1 October, Germany  
TC/Neckermann won an award for Travelguide App 

British Legal Week Awards – 27 November 2014
Craig Stoehr – Winner, General Counsel of the Year 

German Fairness Awards – 7 October  
Presented to both Thomas Cook and Neckermann –  
survey by customers

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 223

Market overview

Increasing demand for 
international travel 
and leisure

The global travel and tourism market has grown over the past decade and is 
expected to continue growing at a 4-5% CAGR over the next five years to reach 
almost $1.3 trillion. Average income per capita is forecast to grow by more than 
50% worldwide by 2020, thus driving increased demand for international travel 
and leisure. As a result, by 2030, international tourist arrivals are expected to reach 
1.8 billion per year, having exceeded 1 billion for the first time in 2012 worldwide. 

The majority of this absolute growth is 
expected to come from emerging markets, 
with Europe forecast to experience low single-
digit growth over the next five years. In these 
mature markets, there continue to remain 
substantial opportunities within specific 
customer segments that can be captured by 
agile operators who can deploy innovative 
services through multiple distribution 
channels to meet changing customer needs. 
The lines between traditionally distinct 
intermediary players continue to become 
increasingly blurred as online intermediaries 
capture greater value across the value chain. 

Thomas Cook’s strategy reflects these 
industry dynamics. We are capturing 
growth in our existing markets by offering a 
differentiated, quality-controlled and trusted 
portfolio of hotels and increased flexibility in 

allowing customers to build their own trips. 
Our omni-channel approach allows us to 
leverage our customer insights, deepen our 
relationships seamlessly with them across 
multiple touchpoints, and serve and delight 
them in their holiday experiences.

Economic environment

The travel industry is inherently cyclical, driven 
by GDP, capacity availability and volatility 
shocks such as political and local weather 
events. GDP growth in our three largest 
markets, the UK, Germany and Sweden, 
met or exceeded expectations in 2013, 
realising growth of 1.7%, 0.5% and 1.6% 
respectively. In addition, despite a modest 
downward revision of expected growth, the 
Eurozone is expected to grow by a further 
1.3% in 2015, creating a stable platform for 
continued growth in the leisure travel industry 
(Source: IMF). Emerging economies continue 
to be the main driver for overall global growth, 
although signs of a slowdown for some of 
these economies have caused a downward 
revision of GDP forecasts by leading 
credit agencies. 

1   Spending by outbound tourists abroad, including their payments to foreign carriers for international 

and local transport that are purchased when abroad. (Source: Euromonitor; UNWTO)

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report1Tourist expenditure1 $ billion (2013 prices)200520042003200820072006+3% p.a.+4% p.a.20132010200920122011846,501875,970894,261953,938779,634834,107854,941868,279902,148899,172990,00724

Market overview continued

The internet continues to strongly influence 
the world in which we live; in 2013, online 
retailing in Europe grew by 21.1%. 

Regulatory and political environment

Consumer protection is a constant and 
increasing area of focus at the EU level. 
Within the framework of regulations and 
standards in each of our source markets, we 
offer our customers the assurance of financial 
protection including the reimbursement 
of travel costs in the event of insolvency or 
bankruptcy of a tour operator. The European 
Package Travel Directive (PTD) places 
various disclosure and liability obligations 
upon us as marketers of travel packages. 
The reconsideration of this directive started 
at the EU level in July 2013 and is expected 
to conclude in spring 2015. The proposed 
revision is anticipated to enhance consumer 
protection rights and to create a more level 
playing field among operators. The UK 
Government has announced that it will, 
once the PTD is agreed, reconsider the 
industry’s ATOL consumer protection regime. 
We continue to engage with all key European 
institutions to seek the best outcome for 
consumers and for the industry.

The airline industry is heavily regulated 
principally for safety reasons. It also faces 
increasing levels of taxation and the 
enhanced protection of consumer rights. 
European airlines, including our own, are 
subject to air passenger rights legislation 
whereby airlines may be required to pay 
compensation to passengers whose flights 
are delayed by more than three hours. 
This legislation is also in the process of 
revision within the EU, but progress has been 
interrupted by a sovereignty dispute between 
Spain and the UK regarding the applicability 

of this legislation in Gibraltar. During this 
period, the original EU law has continued to 
be modified by various EU countries such that 
its original scope and application has been 
much increased. 

In this respect, two recent UK examples are 
of note. One is where the Supreme Court 
in the UK has established that claims for 
compensation are permissible in instances 
of technical fault, even though the original 
drafting of the EU legislation recognised that 
technical faults were an area for which no 
compensation would be payable. In another 
UK case it was established that compensation 
claims for delayed flights are valid even if the 
flight took place up to six years ago, and again, 
this finding is inconsistent with the application 
elsewhere in the EU. 

Since its introduction, this legislation has 
impacted the airlines industry significantly. 
We continue to engage in lobbying 
governments in the interests both of our 
industry and of our customers, and to remind 
them of the importance of travel and tourism 
as a source of employment and driver 
of growth.

Our holiday programmes are also influenced 
by national and political events, and the 
responses of governments to them. We follow 
such governmental travel advice closely and 
are able to shift our flying programme and 
hotel capacity to alternative destinations at 
short notice in order to continue to meet our 
customers’ expectations.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 225

Desktop 

Tablet 

Phone

52% 

2014

66% 

2013

28% 
2014

21%
2013

20% 
2014

13%
2013

Key industry trends
A number of mega-trends continue to 
influence and steer the leisure travel market. 
These include:

The growth of digital and online 
business models

The internet continues to strongly 
influence the world in which we live; in 
2013, online retailing in Europe grew by 
21.1%. The accessibility of choice, both 
through online travel agents and third-party 
comparison sites, and also online reviews 
sites, means that the rise of digital is expected 
to continue indefinitely. This presents a huge 
opportunity for Thomas Cook to combine our 
173-year experience and depth of knowledge 
of the leisure travel industry with the rising 
web presence and increasing use of mobile 
technology to drive sales further.

In FY14, there has been a shift in our 
customers’ channel habits. A higher 
proportion of customers are accessing 
our website via a tablet or a mobile device, 
whereas the desktop computer is becoming 
less popular as the device for browsing 
our website. 

Online intermediaries have traditionally 
operated with one of four business models: 
content, metasearch, agency model, 
or merchant model. These disruptive 
technological innovations, fuelled by the 
proliferation of start-ups in the sector, offer 
greater choice and flexibility to the end 
consumer than ever before. 

Against this backdrop, Thomas Cook’s trusted 
product portfolio, high-quality customer 
experience and deep relationships during all 
touchpoints of the customer journey provide 
us with an exciting opportunity to leverage 
the web’s capabilities. During the past year, 
with further improvements and functionality 
of our Group websites, we have generated 
more than £3 billion through the web, of 
which £0.5 billion came from mobile devices.

Low-cost air travel

Low-cost airlines have grown dramatically 
in Europe and are now moving up the 
value chain and becoming integrated tour 
operators, thereby offering more choice 
and flexibility to the consumer than ever 
before. Excess capacity in 2014 resulted 
in increasing pressure on the industry as a 
whole. Combined with the growing threat of 
online disruptors, consumer power to drive 
competitive prices remains at an all-time high.

Despite these industry dynamics, Thomas 
Cook, which operates its own Group 
Airlines but also purchases approximately 
45% of its air capacity from third parties, 
is able to leverage our strong position 
in the marketplace to differentiate our 
services. Our dynamic packaging engine 
allows customers to customise individual 
components of their travel, backed 
by our quality assurance guarantee. 
The optimised thomascookairlines.com 
website has increased visitors and made 
booking easier during 2013–14, resulting 
in improved conversion. We continue to 
introduce new long haul flights to popular 
destinations. In addition, our focus on on-
time performance has driven improvements 
during 2013–14, from our targeted 82% 
to 82.6%, and rising from 78% during 
2012–13. Moreover, we are continuing to 
make improvements in the airline fleet: by 
2016, 95% of the fleet will be either new 
or refurbished with new cabin design and 
interiors to create greater customer comfort.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report1% of traffic by device, 2013–201426

Value creation

How is 
value created?

We create value by offering compelling tour products and services, supply 
of airline and seat capacity, digital innovation and multi-channel reach.

Q: How does Thomas Cook create 

value through its business model?
 > We offer our customers an 

A:

integrated, end-to-end travel 
experience, underpinned 
by the strength of the 
Thomas Cook brands

 > We help make sense of the 

overwhelming choice of travel 
products available to customers
 > We differentiate ourselves from 
competitors by offering high 
levels of service throughout 
the customer journey

 > We offer the assurance of a 
quality-controlled product 
portfolio and financial security

Service and assurance

Purchasing 
and supply of 
airline seats 
and hotel beds

 3

Third‑
party

In‑house

Production and 
marketing of travel 
packages, 
components and 
ancillaries

 Sales via 
omni‑channel 
distribution system 
– web, phone and 
face‑to‑face

Brands, services 
and product/
package 
portfolio

Third‑
party

In‑house

Shareholder 
value

Innovation

Customer 
value

Q: What makes hotel 
partners and other 
suppliers want to work 
with Thomas Cook? 
 > Our distribution strength
 > Our industry expertise 
and market intelligence

A:

 > Our deep supplier 

relationships, dedicated 
service agents and field 
support

A:

Q: How does Thomas Cook 
develop and sustain its 
competitive advantage?
 > We respond to customer 
needs and preferences, 
and to industry trends
 > We invest in our core 
brands, and in our 
processes and technology 
infrastructure

 > We are proud innovators 

in our industry

Service and assurance

Q: Why do customers buy 
from Thomas Cook and 
why do they continue 
to do so? 
Where does Thomas 
Cook’s competitive 
advantage come from?
 > Product range and choice
 > Value for money
 > Service and assurance
 > Brand strength

A:

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 227

Compelling branded travel packages, components and ancillaries

We have a presence in 14 source markets across Europe and 
our trusted product portfolio allows us to capitalise on the 
leisure travel industry’s 4% year-on-year growth worldwide. 

Our tour products, ranging from our differentiated concept 
and partnership hotels to fast-growing “flexible trips”, 
meet the needs of a wide array of customer segments. 
We mitigate the inherent seasonality in the business through 
our Winter Sun offering and are on-track to reshape our 
business portfolio and realise £1.2 billion of new product 
revenue growth by 2017.

Airshoppen, our successful duty-free sales service in 
Northern Europe, provided another area of growth in 2014 
and we are currently expanding this to Condor, with future 
expansions planned to other Thomas Cook airlines.

Grow our  
differentiated, 
controlled hotels

Satisfy more  
customer needs with 
flexible trips

Mitigate  
seasonality through 
Winter Sun sales

Underpin our  
portfolio by quality

Grow our concept hotels, 
offering a controlled, value-
added holiday experience and 
sold exclusively through us

Expand our partnership 
hotels delivered by leading 
hoteliers with a track record 
of quality

Attract new customers and 
meet existing customers’ 
increasing demand for 
flexible trips through 
dynamic packaging and 
component sales

Support flexible trips plan 
with a competitive, low-
cost operating model for 
our Long Tail portfolio and 
Hotels4U.com platform

Push more Sun & Beach 
holidays during the winter 
season to deliver working 
capital improvement

Implement Quality 
Control standards and 
improvement plans to 
provide a consistent holiday 
experience in our Concept 
and Partnership hotels

Curate our Long Tail portfolio 
through a rigorous Quality 
Assurance approach

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report1Our product strategy aims to satisfy a wide array of customer needs through differentiated hotels and flexible trips…Quality and assurance
We have a high level of trust with our customers. Our product 
inventory is quality assured, taking into account customer 
and third-party reviews. For our high-volume destinations, 
we carry out our own professional checks to ensure that 
a high standard is maintained. An active health and 
safety assurance process is also in place across our entire 
product range.

Brand strength
Thomas Cook is one of the leading leisure travel brands 
in the industry, given our 173-year heritage. 

This Thomas Cook master brand is supported by a number 
of well-known local brands across our source markets, 
including Condor, Neckermann, JetTours, Ving and Spies, 
which are integrated with the Thomas Cook Group through 
the Sunny Heart logo.

We recognise that trust and consistency are two of the most 
important drivers of conversion across our source markets: 
66% of travellers want help in choosing the right experience 
and more than 80% of travellers read numerous reviews 
before making a decision on a hotel. 

28

Value creation continued

Customer value

Industry-leading customer service
We create value by focusing on our customers and building 
relationships with them. Our customer service is present 
at many different touchpoints including in-store, online, 
on the aircraft and in-destination, and we aim to provide 
high-quality seamless advice and support from the time 
of booking through to the holiday and return home. 

Our experience, flexibility across platforms and destinations, 
and deep sector expertise means that the level of service 
our customers receive via the internet, face-to-face, in-resort, 
phone or on mobile devices cannot be matched by other 
tour operators or online travel websites.

In addition, our customer service is tailored to each 
individual, meaning the content, timing and structure of 
our interactions are personalised to meet the needs of each 
individual customer.

Our Voyager  
Android vision

Reinventing travel for the  
digital age across every  
customer touchpoint empowered by 
leading technology

Web
“Deliver agnostic, 
slick user 
experience as 
your first port 
of call.”

Stores
“Trusted advice to 
bring the holiday 
to life well before 
you set foot on 
holiday.”

Contact centres
“Help to smooth 
the holiday 
experience when 
you need it.”

Destination 
services
“The face 
of the ‘only 
Thomas Cook 
could do this’ 
experience.”

Digital infrastructure

Support with
Technology

Digital spiritualisation

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2What differentiates Thomas Cookvs. tour operatorsvs. bothvs. OTAsCustomer >Larger array of exclusive concept and partnership hotels >Relationships that extend to shorter trips, pre-booking and post-travel >Customer trust from consistent high-quality experience >Deeper insight into who our customers are and how they are evolving >True omni-channel approach enabling customers to research and book when and where it suits themCost and capacity >Established culture of continuous cost-out and improvement and Thomas Cook Business System >More asset-light approach to hotel and airline capacity >Lower cost of air travel >Access to concept hotels and to exclusive partnership hotelsSupply of airline seats and hotel beds

Our core business model as a tour operator allows customers 
to select either fully packaged holidays or individual 
components of holidays, in line with their preferences. 
Given our position in the market, we are able to leverage 
our Group buying power to take measured risks in inventory 
and balance such risks against customer demands. Our 
“classic” packaging remains popular for Sun & Beach breaks, 
which remains one of the largest and most popular market 
segments within Western Europe. There has also been a 
growth in the amount of dynamically packaged holidays 
over the last year, and this will remain a key strategic focus 
for the Company. 

Classic packages
Classic or pre-packaged holidays combine two or more 
components of a holiday (for example, a charter flight and 
hotel) and are sold as a single product to the end consumer 
directly through our omni-channel distribution routes and 
to third-party travel agents via partnerships.

Dynamic packages
Dynamic packages allow customers to tailor their holidays 
in line with their individual requirements – destination, 
duration, quality and price are all customisable. We source 
these holiday components from a range of third-party 
providers, package them with other services, and resell them 
to the end consumer directly or to a third-party travel agent 
with a mark-up or commission.

Local adaptations of our business model exist across 
our source markets, depending on the level of vertical 
integration among our airlines, tour operators and 
distribution channels. In the UK, Northern Europe and 
Belgium, as an example, we operate as a vertically integrated 
tour operator, providing holidays to customers through our 
integrated distribution of retail stores, websites and call 
centres. In Germany, however, we originate a significant 
proportion of passenger volumes through our German 
airline Condor, and the majority of travel products and 
services are distributed through third parties.

29

Airlines and seat only
Our in-house airlines support our tour operator business, 
which provides services to the Thomas Cook Group as well 
as third parties. 

Airlines has also maintained focus on the development of 
the Transformation programme “One Airline”, where the 
Group’s horizontal integration has continued apace, bringing 
several high tech, high touch changes to create value.

What Transformation  
means to…

Sarah &

Christina

Condor flight attendants

…assessing what you do and why 
you do it, then making positive 
changes for the better. We live 
in a dynamic world, customers’ 
needs change and we have to 
change. We cannot do the same 
things and expect different 
results. We needed to transform.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report130

Value creation continued

Digital innovation and distribution 

Innovation has always been a core part of what makes 
us Thomas Cook, and currently our entire organisation is 
re-orienting around digital.

To date we have launched successful omni-channel 
initiatives such as WishList, which enables customers to 
move easily between store and web channels – and recent 
winner of the TTG’s Leading Edge Award for Innovation – 
and MyAccount, which enables web customers to conduct 
research, planning and booking activities seamlessly 
across devices.

We are undertaking initiatives to bring iPads to more of our 
stores, allowing staff to showcase the best of our products 
more easily than is possible through paper brochures – 
and to our in-destination representatives, enabling them 
to unlock inefficiencies and take in-resort customer service 
to a new level. 

These innovations will provide us with a deeper insight into 
our customers’ needs and behaviours, thereby allowing us 
to leverage our customer analytics and CRM to cater more 
closely to an individual. 

Web
Our fully responsive website continues to be at the forefront 
of our digital agenda, with our new technology stack 
providing a faster and more reliable experience. More than 
£3 billion of web sales and £0.5 billion of mobile sales in 
FY14 demonstrates our commitment to innovation and 
achievements to date. 

Since launching in May 2014, the new UK website has 
delivered year-on-year online package booking increases 
of 11% for desktops, 61% for tablets and 212% for mobile. 
The continuing channel shift towards the web is not only 
more cost effective but also enables us to attract a new 
generation of customers. Our Digital Product Development 
Team is dedicated to making a constant flow of innovative 
iterative improvements to our websites, based on a test 
and learn process, and centred around our overall digital 
customer vision.

In addition, the launch of the new airline seat-only website 
“flythomascook.com” has delivered an increase in visits 
and conversion for seat only, which aids the Group Airline 
performance in the face of strong competition. The website 
is built using responsive design, which provides an optimal 
viewing experience across a wide range of devices such as 
desktop, tablet and mobile devices.

2013/14
Building  
the foundations

2015/16
A truly digital  
Thomas Cook

2017/18
A leading  
tech innovator

Deliver leapfrog performance 
on Mobility

Lead the industry in digital 
innovation, both online and in retail

Act as an incubator for start-ups 
in the travel industry

Improve and embed our capabilities 
across the Group

Ensure digital is “lived and 
breathed” by our people

Stabilise current platform and launch  
new ways of working

Ensure stores deliver as our 
“digital frontline” for customers 

Deliver Group-wide  
IT integration architecture

Our digital progressionThomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Stores
Our Retail Transformation is continuing. We have further 
developed OneWeb retail, our new point of sale system that 
uses engaging content from OneWeb along with Trip Advisor 
scores, priority badging of our key properties and red routes.

Our latest Concept store at Bluewater has opened; including 
a trial of Oculus Rift – Virtual Reality headset – we can walk 
customers through our Sentido Resort with soundscape 
and Sentido fragrance and also our aircraft. We have a proof 
of concept app developed by Microsoft partner Infusion 
in response to customer research from our other Concept 
stores. This has two elements: Inspiration and Inspire Me. 
We have introduced a kids’ zone in partnership with Disney 
with tablets for children to play on.

We have reduced the administrative tasks for stores to allow 
them to spend more time with our customers and improved 
ways of working, focusing on performance briefs at the start 
of each shift and management observation and coaching. 
Tablets and Wi-Fi have also now been rolled out to all stores.

Contact centres
Our contact centres sell directly to customers, as well as 
providing sales and customer support at any customer 
touchpoint in the customer experience. A holiday is one 
of the most important items of discretionary spend for 
our customers, and we recognise this importance by 
ensuring that all support is tailored to each individual caller 
and delivered through personal contact rather than an 
automated computer system. 

The service is available out of hours, and complements our 
web and retail offering, ensuring the customer is provided 
with a comprehensive shopping experience. This offering will 
continue to support the growth of our digital organisation 
and our omni-channel strategy.

31

Shareholder value

How we generate returns from our 
products and services
We defined seven strategic KPIs in March 2013 to generate 
returns from our products and services around two main areas:

Sustainable and profitable growth

Several of our targets are articulated around revenue growth 
and profit improvement. Our new and enhanced product 
offering is expected to deliver the largest part of our future 
revenue growth, with a compound annual growth rate of 
at least 3.5% over the period FY13-15. This growth rate 
is underpinned by our “new product” expansion strategy 
where we have targets to grow exclusive and flexible revenue 
streams by £700 million by FY15 and £1.2 billion by FY17. 

In addition, our cost-out and profit improvement plans focus 
on the delivery of efficiency in initiatives totalling in excess of 
£500 million by FY15 under the current Wave 1 programme 
and by a further £400 million by FY18 under Wave 2.

Cash generation and strengthening of balance sheet

Following the successful recapitalisation of the business in 
FY13, a key element of our corporate strategy remains cash 
flow generation and the retention of a greater proportion 
of our earnings for reinvestment in the business, debt 
reduction or distribution to Shareholders. In that context, 
we have a specific cash conversion target of >70% by FY15 
as a measure of our effectiveness in translating profitability 
to cash. Improving the operating cash flow profile of the 
business, together with the proceeds from our disposal/
de-risking programme, will allow the Group to repay its 
debt to levels consistent with the reinstatement of dividend 
payments in due course.

How we distribute those returns
As our first phase of our Transformation reaches its 
conclusion, our focus remains on ensuring a sustainable, 
profitable outlook for the Group, our employees and 
many stakeholders.

Our strategy of profitable growth and cash generation will 
position the business to deliver value to Shareholders in 
three main areas:

 > share price appreciation
 > debt reduction 
 > dividend payments

Our short-term priority remains debt reduction to improve 
the strength of our balance sheet and reduce the Company’s 
debt-servicing burden. The repayment of the €400 million 
Eurobond, which matures in June 2015, represents the first 
milestone in deleveraging our balance sheet, putting the 
Group in a better position to articulate a dividend policy 
at the end of FY15.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report1 
32

…working closely with all of 
the segments and measuring 
performance and targets. 
Everything is ultimately about 
harnessing People, Products 
and Profits to deliver a growth 
vision for the Company.

What  
Transformation  
means to…

 Lara

Senior Finance Business Partner 
– Functional Reporting

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 233

Review of strategy

Our strategy  
in action

Our strategy, announced in March 2013, is to deliver sustainable profitable growth 
by providing trusted, personalised holiday experiences through a “high tech, high 
touch” approach. We are already delivering on the targets and KPIs we outlined 
as part of the current phase of our Transformation, and we expect further phases 
of Transformation as we balance speed of change against the lead times and 
investment required for successful implementation. 

The five key elements of our Transformation strategy that will reposition us for 
success in the modern travel industry are:

Growing profitably through our  
trusted product portfolio

Offer the very best exclusive and differentiated portfolio 
in industry and a low-cost delivery model for undifferentiated 
but quality-assured products

Delivering Voyager Android  
and omni-channel vision

A leading tech innovator with a seamless omni-channel 
approach and an ability to incubate new and innovative ideas

Optimising costs and cash through  
Thomas Cook Business System

Renowned across industries for our ability to deliver consistently 
against margin and cash targets with professional systems 
and processes

Owning and taking risk in the  
right assets and capacity

The industry leader for capacity risk management rewarded 
by markets with industry-leading multiples

Transforming our organisation,  
culture and capabilities

A performance-driven organisation and culture which attracts 
and develops distinctive leaders, is focused on customers, 
and stimulates innovation

Our aspiration is to be an industry and market leader in every element of our strategy.

What  

Transformation  

means to…

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report134

Review of strategy continued

Before addressing our strategy in more detail, we highlight a few 
key factors that differentiate us from our competitors.

Firstly, we seek to provide our customers with a true omni-channel 
experience. Customers can research and book their holidays and 
ancillary products when and where it suits them, whether on the 
web or mobile devices, in-store, contact centres or in-destination. 
This allows us to build relationships with our customers beyond their 
holiday, across a number of touchpoints, in a way that sets us apart 
from online travel agencies (OTAs). 

As customers are travelling more frequently than before, we are able 
to extend our relationship with the customer beyond their annual 
summer vacation to winter sun and shorter city breaks, pre-booking 
and post-travel, giving us deeper insights into who our customers 
are and how their needs are evolving and allowing us to offer the 
most suitable holidays and ancillary products to fulfil their needs. 
The strength of our 173-year-old brand and our holistic approach 
towards our customers has earned Thomas Cook a reputation 
for providing a trusted, consistent and high-quality experience. 
Combined with our large array of exclusive concept and partnership 
hotels, this approach sets us apart from other operators in the leisure 
travel market, including many traditional Tour Operators. 

Secondly, whilst keeping the customer at the heart of everything we 
do, we manage our business cost efficiently and seek to ensure that 
we are rewarded for taking capacity risk in airlines and hotels. We have 
a significant advantage over other Tour Operators through our asset-light 
approach to hotel and airline capacity, re-balancing our hotel portfolio 
to take capacity risk only in higher-margin differentiated hotels. 
Relative to OTAs, our established relationships and scale of organisation, 
with over 20 million customers, give us a significant advantage by 
enabling us to gain exclusive access to top-quality hotels. 

Our established culture of continuous cost-out and profit 
improvement sets us apart from other operators in the leisure travel 
market. This culture is encapsulated in a disciplined operating model 
that we call the Thomas Cook Business System, illustrated below.

We built our unique Thomas Cook Business System by studying 
best practices across many industries including consumer, high tech 
and industrial industries. The system is reflected throughout our 
strategy and forms the basis of our second wave of cost-out and 
profit improvement. It will professionalise our business, helping us 
drive profitable growth through four major pillars (as illustrated) 
while keeping the customer at the heart of our business. It is central 
to our whole Transformation, supporting our ongoing journey and 
helping us shape the future of the Group and successfully drive 
continuous improvement.

The Thomas Cook Business System

Profitable growth through trusted, 
personalised products
 > Customer-centred design of trusted, 

personalised products

 > Quality assurance of products 

and service

 > Controlled concepts delivering 

enhanced value

 > Future growth through operational 

strengths, new partnerships 
and internationalisation

Top-to-bottom leadership and 
relentless performance management
 > Systematic performance management 

against aligned strategic and 
operational targets

 > Integrated risk processes
 > Leaders throughout who inspire and 

support people to deliver

This system is underpinned by:

High Tech, High Touch:  
a digital business
 > Business system shifted 

increasingly online

 > Digitising activities to bring Voyager 

Android alive

 > Structurally lower costs: increased spans 

and fewer layers

 > Accelerated new product development

Efficient structures, systems and 
processes through lean & innovation
 > Group-wide horizontal processes 

supporting vertical businesses, driven 
through a Wave 2 of cost-out and profit 
improvement initiatives

 > Lean operating system driving 

continuous innovation and improvement

 > Consolidated shared services enabling 

local delivery

Customer
at the heart

 > Listening to and acting on the voice and insights of customers
 >  Employees who live for delivering our brand, promise and 

 > Lean with ourselves, lavish with our customers
 > Our customer at the heart of all goals for all employees

products consistent with core values

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Growing profitably through  
our trusted product portfolio
Our product strategy aims to satisfy a wide array of customer needs 
while generating significant revenue and margin growth. We are 
expanding our high-margin, differentiated hotels (including concept 
and partnership hotels) and shifting high-cost commodity products 
to a trading hotels operating model with low-cost automatic sourcing 
and no capacity risk. We are also meeting the increasing customer 
demand for flexible products through dynamic packaging, enabling 
us to attract new customers who would not typically consider booking 
a “package” holiday. In addition, we offer a wide range of component 
travel products whether this is a hotel or flight only. Throughout, our 
product portfolio is underpinned by rigorous quality control and 
assurance to ensure that we meet customers’ expectations.

Within concept hotels, we are expanding our five concept chains, 
SunConnect, Sunwing, Sentido, Sunprime and Smartline across 
the Group. We are also sharpening these concept definitions and 
looking to develop new ones to drive further growth. These hotels 
have a central concept design and have a successful track record in 
Northern Europe and Continental Europe. Concept hotels now span 
13 destination markets including Turkey and Tunisia, where we are 
the biggest leisure chain, as well as Spain and Greece. Over the last 
year the number of guests at our concept hotels increased by 42% 
– an impressive result so early in our new product strategy. 

We aim to cover the investment costs of our concept hotel expansion 
both by removing underperforming hotels from the Group’s hotel 
portfolio and leveraging our scale to secure better rates. The Group 
utilises a number of operating models, including franchises, to deliver 
this concept hotel offering. 

Concept hotels offer a controlled, value-added and consistent 
holiday experience, based on a defined list of features tailored to 
meet customer demands. These hotels generate, relative to other 
products in the Group, higher margins as a result of earlier booking 
rates and greater customer loyalty, and are mostly marketed and 
sold through Thomas Cook.

35

Sunwing Family Resorts are 
our prime family hotels, with 
spacious, family-friendly 
apartments loaded with smart 
details. All hotels have excellent 
locations. With a kids’ club, spa 
and gym, there is something 
for the whole family

SENTIDO Hotels & Resorts 
are aimed toward discerning 
travellers, who value health-
conscious cuisine and 
wellness facilities, along with 
wide-ranging sports and 
entertainment programmes

Sunprime Hotels are our 
adult-only resorts, for those 
that appreciate the “good 
things in life”, with prime 
locations, peaceful pools 
and modern restaurants

Smartline hotels are a great 
value option for young travellers. 
The eye-catching, colourful 
interior design is chic and inviting

SunConnect is the first digitally 
enabled hotel brand, making the 
holiday experience even more 
relaxed through technology. 
Extra features at these family-
friendly resorts include the 
ability to browse and book daily 
activities through phone or tablet

A range of high-quality holiday experiences that appeal to a variety of customersThomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report136

Review of strategy continued

We are also expanding the number of hotels we partner with. 
These are leading global hoteliers, such as H10, Iberostar, Meliã, 
Paloma and Sunrise. These hotels are selected for their track record 
of quality and customer-valued features such as family-friendly or 
over 60, or specific themes such as “wellness”. Selected hotels from 
our partners are exclusively available to Thomas Cook. Over time, 
all partnership hotels will be exclusively available to our customers. 

Since the end of FY 2013, we have increased the number of concept 
and partnership hotels to 475, and we are confident that we will 
achieve our previously announced roll-out plans. We aim to have 
640 and 800 concept and partnership hotels by FY15 and FY18 
respectively, as we focus on maximising occupancy levels at our 
concept hotels through advanced inventory management.

In addition to driving differentiated product growth, we are meeting 
the increasing demand for more flexible trips with dynamic packaging. 
We have achieved early success in the Nordics with a 55% increase 
in bookings since launching in January 2014 and no corresponding 
reduction in demand for other products. We believe that dynamic 
packaging will also boost our Group-wide profitability as we offer it in 
a cost-efficient way, partly through our high-quality Long Tail portfolio 
and Hotels4U platforms. It will also help drive component sales. 

We are also growing our portfolio of City Breaks. This, together with 
Sun & Beach holidays offered during the winter, helps smooth the 
seasonality of our cash flow. Specifically, we have added a number of 
new winter hotels in Winter 14/15 and introduced new destinations, 
such as Cape Verde. We have already seen positive early signs with 
improved bookings for Winter 14/15, and are currently evaluating 
growth opportunities in destinations such as Turkey and the Canaries. 
To strengthen the long haul city business and the winter sun business, 
Thomas Cook has launched new routes to Windhoek, Grenada and 
increased capacity to Bangkok in Winter 14/15. For Summer, we 
continue to expand our profitable long haul business with the new 
routes from Manchester to New York and Miami, as well as from 
Frankfurt to Providence and Portland.

What  
Transformation  
means to…

Malin

HR Services Adviser

…being truly inspired. It’s certainly 
an ambitious Transformation 
journey with some challenging 
times ahead. What I like about 
Thomas Cook is that it doesn’t 
matter where you work in the 
organisation, the vision is so clear, 
and this makes people work even 
harder to achieve great things 
and to be part of something big.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 237

Delivering the Voyager Android  
and omni-channel vision 
Our “Voyager Android” vision responds to changing customer needs 
and aspires to reinvent travel in the digital age across every customer 
touchpoint or channel (web or mobile devices, in-store, contact 
centres or in-destination). We are repositioning Thomas Cook from a 
retail-based travel company to a truly omni-channel digital company, 
offering a seamless customer experience through all available 
channels, spiritualising a digital approach across our organisation 
from the inside out. In time, we plan to be a true technology innovator, 
leading the industry in both online and in retail. This Transformation 
will be supported throughout by leading technology infrastructure, 
building on the substantial consolidation and simplification of our IT 
infrastructure that we have already achieved. 

Together with our eCommerce Centre of Excellence, our Digital 
Advisory Board (DAB) has been instrumental in vastly improving and 
substantially embedding our digital capabilities across the Group and 
helping restructure our business to focus on the web. The DAB is an 
important conduit to identify and attract the brightest and best digital 
talent into the Group. It also advises the Group’s Board on leading-
edge trends for online businesses and digital Transformation. 

One significant current trend is a major shift in customers’ channel 
preferences, specifically the move within the online environment 
from desktop to mobile devices. In the past year, an increasing 
number of our own customers have booked their holidays on a tablet 
or on their mobile phones whereas the percentage of online bookings 
via desktops, albeit still high, has declined. Since launching our new 
UK website in May 2014, bookings on tablets have increased by 54% 
and bookings on mobile phones have jumped by 179%. 

Digital Advisory Board

A Group of external experts, specialists in 
their different fields, who work with our 
own leaders and talented performers to 
drive a culture of leading-edge innovation 
at Thomas Cook, and ensure the continued 
momentum of our digital strategy.

External advisors

Kate Smaje, McKinsey Partner

Laurence John, CEO and founder 
of CTRLio

Simon Darling, Partner at 
Jack & Anna Ltd

Internal advisors
Harriet Green 
Group CEO (until 
25 November 2014)

John Straw 
Entrepreneur 
in Residence 
and Chairman of 
the DAB for 2014

Jenny Peters 
Group Head of 
Communications

Peter Fankhauser 
Formerly COO, now 
Group CEO from 
26 November 2014

Marco Ryan 
Chief Innovation 
Officer (from 
January 2015)

Tim Van Genechten 
Group Head of Brand 
& Strategic Marketing

Nick Suckley, founder of agenda21 
and DataShaka

Sandra Campopiano 
Chief People Officer

Magnus Wikner 
Managing Director 
Northern Europe

Jo Hickson, Head of Innovation 
at Home Retail Group

Salman Syed 
Managing Director UK

Christoph Debus 
Chief Air Travel Officer

Tom Woods, Partner at Foolproof

Tomasz Smaczny 
Chief Technology 
Officer

Michael Tenzer 
Managing Director 
Central Europe

Kathryn Parsons, co-founder 
of Decoded

Remo Masala 
Chief Marketing Officer

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report138

Review of strategy continued

Annual web booked revenues now represent approximately 
£3 billion, including mobile and tablet bookings of almost £0.5 billion. 
This demonstrates our ability to respond rapidly to changing customer 
preferences and aim to leapfrog our competitors through superior 
mobile delivery of our products. Through innovation, we have clearly 
become more relevant to a new generation of customers in the 
travel market. 

£3bn 

2014

£500m 

2014

These dramatic changes are also reflected in our web penetration 
results, from 34% two years ago to 38% today as we progress 
towards our future target of 50%. Our revamped UK website and 
our investment in OneWeb and MyAccount (a feature that enables 
customers to transact and interact with us seamlessly across multiple 
channels) are contributing to this, as are substantial improvements to 
the content we provide on the web, including adding videos of resorts 
and additional information about the hotels and surrounding areas. 
We expect web penetration to improve further as we roll-out our new 
website to other markets beyond the UK, with benefits expected 
from FY15. 

This digital Transformation not only benefits customers through an 
enhanced online experience, but it also improves the profitability of 
our business. We estimate that the cost to serve our customers via the 
web is approximately £50 lower than doing so in-store. As we steadily 
migrate our customers online, we also expect to reduce the number of 
contact centres and stores we have, with associated cost benefits. 

We have not only consolidated the number of stores. We are also 
adapting many stores to deliver as our “digital frontline”, which 
includes developments such as the award-winning Wish List, 
where customers enter a store, research holidays with the help of a 
consultant who then emails a selection of hotels to the customers 
so they can discuss it at home and book it online whenever they 
wish. We have also introduced iPads in our concept stores, thereby 
reducing the need for brochures. 

For the first time in the travel industry, on a trial basis we have also 
offered customers a full sensory virtual reality experience in our 
Bluewater concept store in the UK. This “try before you buy” facility, 
using Oculus Rift, a head mounted virtual reality 3D display, allows 
customers to “enter” a virtual world where they experience a 360 
degree, stereoscopic tour of one of our concept hotels, as well as the 
in-flight experience from our airlines. This recent trial in Bluewater 
demonstrates our ambition to leverage digital advancements to 
further improve the customer experience – in this instance to enhance 
what our customers experience in retail today and in the years 
to come.

We have launched a new programme to address the culture shift 
toward digitisation in our organisation which focuses on increasing 
awareness and engagement in digital as well as improving the digital 
knowledge of all people in the business. Our business segments are 
running “Let’s go Digital” awareness weeks, which involve a range of 
activities to excite and engage people in all things digital, including 
presentations from leading digital companies, such as Facebook and 
Twitter, as well as those currently undergoing digital Transformation, 
such as Waitrose and Vodafone. Practical sessions are offered to help 
people get hands on with digital ways of working. 

To support further engagement in our new digital products, we 
launched the “Eagle Eyes” initiative which encourages our people 
to log onto our websites and identify improvements we can make 
to the online customer experience. This has been met with a 
fantastic response. 

We continue to offer iclinics, our bitesize digital knowledge sessions 
which gives our people insight into the fast changing world of digital, 
inspiring them to improve their own learning. Following the success of 
the iclinics we plan to introduce a TC Digital Academy in 2015. We also 
offer a reverse mentoring initiative, which pairs up our leadership 
with digital experts across the business to create an additional digital 
learning opportunity for our leaders.

Finally, in-destination, we are enhancing and differentiating our 
customer service and customer satisfaction to set ourselves apart 
from other travel companies, especially OTAs. We look after our 
customers in-destination and our customers feel secure in the 
knowledge that, no matter the situation that may arise whilst they 
are abroad, we are there to help them. We are embedding new ways 
of working through our Group Destination Management (GDM) 
Academy and drawing on pockets of excellence that exist today, 
for example in the Nordics. All our GDM and Quality colleagues will 
have access to tablets, linked to our CRM system, to allow for rapid 
response to customers and also improve the sales process. We are 
already applying the “Lean” principles in some destinations and 
improving all our processes including those critical moments of truth 
at the airport, the transfer process, the customer communication and 
engagement processes and how we bring the holiday to life through 
our Welcome meetings.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Web and mobile/tablet booking revenue39

Optimising costs and cash through  
the Thomas Cook Business System
Our approach to cost-out and improving our cash flow and working 
capital is underpinned by the Thomas Cook Business System, 
as illustrated on page 34. By adopting these best practices and 
becoming a more professional organisation, we have been able to 
significantly accelerate and increase our delivery of cost-out and profit 
improvement benefits, with higher Wave 1 cost-out targets at each 
market announcement. Ultimately, we will operate as one, integrated 
business, simplifying our systems and processes and focusing on our 
core product.

The Thomas Cook Business System is also a key enabler of the 
successful implementation of our Wave 2 cost-out and profit 
improvement programme. We expect that Wave 2 will deliver benefits 
of around £400 million (for more details, see below). Key drivers 
include improving our hotel and airline yield management, integrating 
our IT, HR and finance functions, digitising our business and optimising 
the delivery channels through which we operate.

£400m 

Annual benefits 
delivered by 
FY18

Hotel and airline  
yield management
Yield management
Common product processes & systems
Optimised yield management
Group airlines synergies

Enablers 
IT transformation 
Synergies from coordination of  
support functions
Fit for purpose HR organisation
Group-wide IT function
Culture of continuous  
improvement & efficiency

Wave 2 initiatives

Channels and digitisation
Group-wide CRM
Omni-channel approach
Channel shift through  
web presence

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report140

Review of strategy continued

Owning and taking risk in the right  
assets and capacity 
Our aspiration is to move from taking capacity risk in undifferentiated 
airline and hotel capacity to focusing risk on differentiated products 
with higher margins. Since 2012, we have “de-risked” our portfolio 
and improved revenue and earnings quality by exiting unprofitable 
and high-risk business, including disposing of loss-making and 
non-core operations, implementing strategic reductions in risk 
capacity in France and Russia, and discontinuing low-quality, 
unprofitable commodity products. At the same time, we have been 
investing in and expanding our higher return exclusive, core product 
offering (concept and partnership hotels) where we are rewarded 
for taking capacity risk.

Target number exclusive hotels

Revenue contribution from concept 
and other core product

FY13

309

c.80%

FY15

640

On track 
to deliver

FY17

800

>95%

We are focused on managing our airline as efficiently as possible. 
With 88 aircraft, we are the eleventh largest combined airline in 
Europe by fleet size. We are renewing our fleet by replacing older 
aircraft with 25 brand new A321 aircraft between summer 2013 
and summer 2016 and we are also investing around £100 million in 
refurbishing and reconfiguring our fleet. This gives us a very efficient 
and modern high-quality airline which supports our own tour operator 
business with fully competitive market-based seat rates. We also have 
a successful, standalone and profitable seat only business. We are 
driving ancillary sales, such as meal concepts on short/medium 
haul flights, upgrade offers and pre-order duty free shopping, which 
substantially enhances and diversifies our airline revenues. 

In recent years, there has been a significant increase in airline capacity, 
specifically in low-cost carriers, which has led to very competitive 
pricing. We are able to benefit from this as we already procure more 
than 45% of our air travel capacity from third-party airlines. Our four 
airlines have combined various operations, allowing us to better 
manage our capacity throughout the season and we continue to 
drive operational improvements and synergy benefits which will 
total £110 million by 2015.

Our upgraded fleet
We are making significant investments to improve the quality of our airline 
customer experience, including cabin refurbishments and the introduction 
of 25 brand new aircraft, resulting in a jump in customer satisfaction scores 
while also delivering operating efficiencies.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Group Product Progression (cid:16)(cid:15)£mFY13FY15FY17  Exclusive productFlexible product>700100300>1,200c.90600200Total new product41

Transforming our organisation,  
culture and capabilities 
Our vision is to have a high-performance culture focused on successful 
delivery of our strategy. We have continued to build a more effective 
organisation by strengthening our Management Team, both through 
external recruitment as well as internal promotion, realigning the 
Executive Committee and breaking down regional silos. We have 
improved staff engagement and we are building a culture and 
organisation that firmly places the customer at the heart of everything 
they do. 

From where we started in 2012, faced with huge organisational, 
cultural and capability changes, and not necessarily able to attract 
top talent, we have substantially transformed our Leadership Team 
by promoting existing talent and also attracting new talent from 
outside. For example, in 2014 we strengthened our Quality Assurance 
function with the addition of 50 people from within the Group. 
Of our 40 person Senior Digital Team, over half are new hires, many 
joining from leading digital companies. We have also strengthened 
our Marketing Team by appointing a new Group Head of Marketing 
who is overseeing the development of the Group’s online and offline 
marketing programmes and brings a wide range of experience to help 
enhance Thomas Cook’s strong market position and brand.

For more information on our people and our culture, please refer to 
the section on “Our People” from page 43. Here we provide more 
detail on communicating and engaging with our employees, our most 
recent employee engagement survey and our recognition schemes 
and our talent development programmes.

Notwithstanding these achievements, we are fully committed to 
achieving even more so that Thomas Cook’s full potential is realised. 
We are accelerating the development of our new products, improving 
the risk/reward profile of our portfolio, driving further efficiencies, 
enhancing our IT systems and digitising the business, while continuing 
to ensure we attract and retain the very best people. Our relentless 
focus on delivering sustainable profitable growth remains, as does 
our commitment to transform Thomas Cook into a beacon of best 
practice for the whole travel industry.

Our people section
From page 43

What  
Transformation  
means to…

Brett

Desktop Support Engineer

…is a bit like the theatre. 
A person, when in character, 
is able to transform from the 
ordinary to the extraordinary. 
Transformation means going 
beyond your form and the 
process begins with imagination.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report142

For me, the 
Transformation means 
opportunity; for change, 
for growth and for 
learning; for the Group, 
for the finance team and 
for me as an individual. 

What  
Transformation  
means to…

RosieDeputy Group Financial Controller

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 243

Our people and key relationships

Our culture and people 
are central to delivering 
our Transformation

Background

The Board and Executive Committee strongly believe that our 
culture and people are central to the ongoing delivery and 
sustainability of our Transformation. It is understood that the 
success of our Transformation is equally dependent on both 
the seamless execution of our strategy for profitable growth 
and the creation of a culture which supports this delivery. 
The “tone from the top” drives the considerable support and 
focus from leaders at all levels Group-wide as described in 
the Thomas Cook HR Vision “to attract, develop, engage and 
reward diverse talent, who deliver results in a fit for purpose 
organisation reflecting our culture and values”. Outlined in this 
section are some of the key activities which are driving this 
cultural shift to successfully execute our Transformation.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report144

Our people and key relationships continued

Our values

Our Ways of Working

 > Succeed as one team
 > Deliver for our customers
 > Engage each other
 > Drive for results
 > Act with integrity

 > Kill politics
 > Make data-based decisions
 > Stick to the decisions we make
 > Engage, empathise and 

involve employees deep down

 > Take personal responsibility
 > Present a united front
 > Give and take feedback 
in front of people, not 
behind them

 > Be cost-conscious-lean 

with ourselves, lavish with 
our customers 

 > Have fun

Values, Ways of Working and Code of Conduct

Thomas Cook developed and maintains Values, Ways of Working 
and a Code of Conduct, which expresses all that we value and believe 
– what we do and who we are. These principles provide a solid and 
unified framework across the Group that guide our behaviours 
and how we conduct our work. All employees were trained face-
to-face with the original launch of the Code in 2013. To ensure the 
Code remains embedded on a sustainable basis, all employees are 
requested to confirm each year that they have read, understood and 
will abide by the Code of Conduct. All new employees also undergo 
training as part of their induction. This is tracked and the status is 
reviewed by the CEO, the Senior Leadership Team and the Board. 
We will look to refresh our Code of Conduct during 2015 to ensure it 
remains relevant for our employees and continues to positively impact 
the Thomas Cook culture. Employees will be refreshed and engaged 
through face-to-face training for the re-launch and this will be tracked 
using online technology.

We monitor our Ways of Working through interviews and through 
our Group-wide Employee Engagement Survey. Feedback from 
employees on our Code of Conduct has been overwhelmingly positive 
throughout the organisation. 

Communicating and engaging with our employees

We continue to share information and collaborate more effectively 
together as a Group and there are a number of regular forums and 
channels to ensure effective communication and governance for 
our organisation.

The Thomas Cook Leadership Council (TCLC) meets every quarter 
and each one is connected to our Transformation, to communicate, 
inspire, share progress and ownership. Feedback suggests these 
meetings have been instrumental in engaging the Top 140 leaders 
and providing a platform for “Groupness” and collaboration. 
TCLCs have been held both virtually and face-to-face, the former 
providing the opportunity for leaders to role-model digitisation 
in action. In addition, the CEO regularly meets with the Executive 
Committee and also chairs a monthly strategy review meeting with 
senior leaders across the Group to discuss progress and plans to deliver 
all elements of the Transformation. The CEO also carries out monthly 
one-to-ones with all direct reports to review progress on objectives, 
ensure alignment on key decisions and offer support.

In addition to regular forums to engage our Leadership Teams, we 
also have a range of channels to communicate with our employees. 
Significantly in March 2014, we launched a new social collaborative 
intranet – “HeartBeat”. This one system replaces 17 diverse Thomas 
Cook Intranets – it does not represent just a system change but is a 
symbol of a cultural shift, which marks a new era of collaboration, 
enabling cross functional working as all parts of the Group come 
together on one system for the first time. On “Heartbeat” there 
is a range of blogs, videos and cascade materials available and it 
also provides the opportunity for employees to interact together 
to share, participate and collaborate together. In addition to digital 
communications such as Transformation eNews, there are also regular 
programmes of face-to-face interactive “Town Halls” held locally in 
each segment. 

Engagement Survey – Every Voice 2014

In September 2014, Thomas Cook conducted its second Group-
wide Employee Engagement Survey, across 39 countries and in 16 
languages. 75% of employees responded, a 2% increase on last year. 
Of those who participated, 27% chose to share comments, all of 
which were read by the CEO. 

The engagement score this year increased by 4%, an improvement 
regarded as significant by the provider TNS, particularly for an 
organisation experiencing Transformation. In all categories and 
indices of the core index, which measures organisational performance 
and the ability to generate sustainable, profitable growth and value 
for customers, there has been a positive improvement since last 
year, with the most notable being in the categories of Learning 
and Development, Innovation and Alignment to our strategy. 
This significant improvement in our engagement score is important 
to the sustainable future of our Group as many more employees 
are clear about the Transformation, own and understand their part 
in it and are driving our future success. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 245

Performance management 

Alignment of objectives and goals to our Strategy and Transformation 
is key to our successful execution. To deliver this, all employees 
must understand what is expected of them and how success will be 
measured, both in terms of what they deliver and the behaviours 
they demonstrate. All employees have objectives set and agreed 
at the beginning of the financial year and these are formally 
reviewed twice a year and informally during monthly one-to-ones. 
During 2014, we implemented a high tech, high touch system 
–“MyPAD” (Performance, Aspirations and Development) to capture 
employees’ objectives and development plans, with an aim to give 
individuals more ownership and accountability for their careers and 
development. MyPAD provides a critical link for all employees to our 
strategic plan, targets and KPIs shared at our Capital markets day in 
March 2013. We have implemented MyPAD successfully across the 
Group providing the appropriate training and tools for our leaders to 
ensure effective review meetings. This is another example of digitising 
and professionalising our culture. The system will allow us to track 
performance against objectives and rate potential across the Group 
allowing the development of robust succession plans. 

Thomas Cook talent and succession development

Led by our CEO, we continue to invest and strengthen our leadership 
capability, by both attracting and hiring world-class talent into key 
appointments (with virtually 100% success rate), and driving a 
renewed focus on development and succession. Our philosophy is to 
achieve optimum balance in our organisation, by promoting a third 
from within, keeping a third in current roles and attracting a third from 
outside, bringing rich and valuable experience with them to further 
increase our leadership bench strength. Developing and maintaining 
strong leadership and succession will be significantly enhanced with 
our online performance and talent system. The next phase of our 
Talent Strategy will be to systematically review our functional and 
segment talent and ensure robust succession plans are in place across 
the Group. There are plans in place for this beginning in early 2015, 
following the first online year-end review process.

Throughout the organisation, our values are better understood and 
our people feel more able to speak up. Our leadership scores have 
improved significantly, with an increase of 4% of managers who are 
judged as strong by our teams and a decrease of 5% in those who 
are seen as needing development. 

The results will be cascaded throughout the organisation and plans 
are already in place to address the feedback, including a range of 
activities that will embed important actions from last year, evolve work 
that we have started and invest in some new projects that will make a 
difference to our people. 

The Million Hearts programme was created in response to key 
themes that emerged from the survey and is aligned to the Thomas 
Cook Business System. This programme is designed to respond to 
employee feedback and aims to increase levels of engagement 
by connecting employees more closely with our customers, our 
Transformation and increasing pride in our products and services. 
The programme has four key components (customer, leadership, 
innovation and digital culture) and introduced CEO Awards for 
outstanding customer service awarded on a bi-annual basis. 
Sharing success stories across the Group ensures the right behaviours 
support our values and are embedded and replicated. All the work 
streams have delivered against the success criteria set and are 
of strategic significance. However, to further highlight using two 
examples: the purpose of the Great leadership programme was 
to develop leadership capacity so leaders can actively engage and 
develop employees effectively. A bespoke leadership programme 
was designed and delivered by trained internal coaching champions 
and an external provider specialising in coaching to over 500 leaders 
since March 2014. These one-day sessions enable our leaders to learn 
how to engage in powerful development discussions to unlock the 
potential of our people with our commitment that every employee will 
have a credible development discussion by the end of 2014; secondly, 
Digitising Our Culture is critical if we are to change mind-sets and 
engage our leaders and employees. Improvements have been made 
through a number of activities to ensure that employees have the 
opportunity to think digital. For example, employees can now book 
their holidays online and receive staff concessions. Launch weeks have 
been held for “Let’s Go Digital” in every segment to raise awareness 
and we are looking to drive digital know-how through the Thomas 
Cook Digital Academy. A reverse mentoring programme has also been 
created which allows our digital natives to guide our less digital-aware 
leaders to gain insight and embrace digital. Segment programmes and 
education activities have been delivered using an external company 
that specialises in digitising cultures and organisations. 

Engagement action plans are tracked and reviewed monthly in a 
meeting chaired by the CEO and Every Voice sponsors, who deliver the 
programme. We will continue with an Every Voice 2014 survey to track 
our progress and make the relevant adjustments to the Million Hearts 
programme in response to the feedback received.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report146

Our people and key relationships continued

Talent development programmes

We launched the first Executive development programme in 2013 
and following successful evaluation will launch a further programme 
for our next 50 leaders in the autumn of 2014. Evaluation of the 
2013 programme evidenced behavioural change and increased job 
performance from the majority of participants, including many role 
changes and promotions. In addition participants really valued the 
opportunity to gain insight on their leadership style and found the 
process professional and helpful. 

To further support our succession planning, the Navigator programme 
was designed for and targeted at our Emerging Talent population. 
This has been successfully piloted during 2013 in the Airlines 
segment. We will launch a second stage later this year targeted at 
our Emerging Talent Group-wide. This programme will identify and 
develop a fast track for our high potential talent to form a leadership 
pipeline for leadership roles Group-wide to further sustain and deliver 
our Transformation.

Pay for performance

We were pleased with the overwhelming support by Shareholders for 
our Remuneration policy and remuneration report at the February 
2014 AGM. The performance measures communicated within our 
report continue to be fully aligned with our strategic business goals. 
These performance measures are reflected in the annual bonus and 
share incentive award programmes that our leaders participate in, 
which ensures management are incentivised to deliver against our 
stretching strategic goals and that they will be rewarded for their 
success. We attach a great deal of importance to communicating 
reward opportunity and performance achievement and provide 
regular performance updates to enable people to monitor progress 
against the targets. 

Details of our Remuneration Policy and practice can be found on 
pages 94 to 110.

Recognition

Throughout the year, our peer-to-peer recognition scheme “From 
The Heart” has been rolling out to the Group and is now accessible 
to colleagues in over 14 countries and throughout resorts. FY14 has 
seen over 35,000 awards made and continues to be at the forefront 
of recognising those who demonstrate our core values. The online 
platform has evolved during the year and colleagues can use mobile 
and video technology to make awards – achieving a truly high tech, 
high touch and personal approach. The scheme has been used to 
recognise those who have made a significant contribution to our 
Transformation and helps to share and communicate those successes 
amongst colleagues throughout the Group. 

Navigator programme
The proposed Emerging Talent programme aims to deliver a ready group 
of talented managers in order to feed the senior leadership pipeline. 
This high potential group will receive targeted leadership development 
to support the delivery of sustainable Transformation, embed a culture 
of high performance and close identified skills gaps across the business.

The programme comprises three core areas of learning:
–  Authentic Leadership – role of the leader, leading others, coaching 

and mentoring and career planning and development 

–  Business Skills – A bespoke experiential learning solution “business 

simulation” to run Sunny Co over a three-year financial

–  Business Specific – Airline Management: Winning the Customer, 

commercial and product and Serving the Customer, operational and 
customer delivery

How inspired, open and honest I felt. 
Cannot wait for the next module.

Thanks for this outstanding 
opportunity to grow personally 
and professionally.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 247

CEO
Harriet Green

Chief 
Financial Officer
Michael Healy

Chief 
Operating Officer
Peter Fankhauser

Chief Head  
of Air Travel
Christopher Debus

Chief Technology  
Officer
Tomasz Smaczny

General Counsel 
and MA
Craig Stoehr

Chief 
People Officer
Sandra Campopiano

The above reflects the position as of the date of this report (25 November 2014). On 26 November 2014, Harriet Green stepped down from the 
business and was replaced as CEO by Peter Fankhauser.

Diversity and inclusion

We believe diversity is an essential part of how we do business and 
meet the needs of our equally diverse customer base. We operate 
in 41 countries employing people and working with customers and 
suppliers from a broad range of backgrounds and cultures.

Led by the CEO, our leaders have a new focus on diversity in its 
broadest sense and this begins with our attraction and selection 
processes. We are training all our managers through a bespoke 
programme designed for Thomas Cook to help our managers to 
understand best practice guidelines for the recruitment and selection 
of diverse talent and to avoid unconscious bias.

We continue to make a number of senior appointments to strengthen 
diversity across a range of measures including skills, experience, 
gender and nationality. We do not tolerate any form of discrimination 
and aim to reflect the diversity of the communities in which we 
operate. We are committed to treating people fairly and ensuring that 
our employment practices are free from any lawful discrimination 
against any employee on the grounds of sex, gender reassignment, 
sexual orientation, pregnancy, race, colour, nationality, ethnic or 
national origin, religion or belief and age disability. 

The table below shows the split at different levels within the 
organisation as at 30 September 2014.

Male

Female

Total

%  
Male

% 
 Female

Plc Board

Executive Committee

Senior Management 
(TCLC and Subsidiaries)

TCLC

Subsidiaries

5

5

275

134

141

4

2

75

47

28

9

7

350

181

169

Whole company

8,028

18,507

26,535

56

71

79

74

83

30

44

29

21

26

17

70

We are also launching a Group-wide Diversity and Inclusion policy 
and through this and other forums we are educating all our leaders 
on the importance of diversity and inclusion to business growth 
and sustainability. As part of this work, we will look to extend our 
already very successful Apprenticeship Scheme. We have recognised 
the value of Apprenticeship schemes for over 20 years in the 
UK and over 35 years in Germany. In the UK, we already recruit 
200–250 apprenticeships every year for a two-year programme. 
The programme results in intermediate and advanced qualifications 
in Travel Services and on completion the apprentices are offered a 
Sales Consultant position. Our success rate on the latest programme 
was 92%. In addition to this Scheme, we will also launch a work 
placement programme in 2015 to enhance our sustainability, which 
will ensure we offer much needed business contact to our schools 
and colleges for short-term work experience. Finally, we are exploring 
how to best support the orientation and development of our most 
important front line staff in destination with a Group Destination 
Management Academy. 

Conclusion

During the last year, we have continued to strengthen our foundations 
and build a culture which will deliver in a sustainable way the 
Transformation and profitable growth strategy. This requires having 
the right people in the right roles focused on the right priorities. 
Getting the best people to do their best work requires structure 
and discipline as described in the Thomas Cook Business System 
on page 34. We are making great progress and, with our HR 
Transformation, we will continue to improve the value and service 
proposition for our employees and our customers. This work will 
not only deliver the Transformation but a sustainable and profitable 
Thomas Cook. 

Executive CommitteeThomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report148

Risk management

Embedding a culture of 
risk management

Our risk management strategy
The Board is responsible for maintaining the Group’s risk management 
and internal control systems, with a mandate that includes defining 
risk appetite and monitoring risk exposures to ensure that the 
nature and extent of risks taken by the Group are aligned with its 
strategic objectives. 

Risk appetite
The Board has undertaken a detailed exercise to consider the risk 
appetite in a number of key areas for the business. The results of 
this review indicate the relative appetite of the Board across the risk 
factors and behaviours. It is evident that this represents a view at a 
point in time and changes in the economic environment, strategy 
and performance of the business will impact this evaluation. 

The Board is aligned on the relative risks and has agreed the appetite 
for risk taking for Transformation initiatives and operational delivery 
is entrepreneurial. This position aligns with the strategic aims of the 
Transformation programme and targets set for the business. 

The Board seeks to minimise all Health and Safety and Reputational 
risks. In all other aspects, the Board takes a balanced view on 
risk taking. 

It is the intent of the Board to use the risk appetite to support its 
ongoing decision making and to review annually in the light of the 
changes to the economic environment, strategic progress and 
performance of the business.

Our approach to risk management
Operating in a dynamic and rapidly evolving environment requires 
a flexible and responsive risk management process that can match 
the pace of change and provide management with a concise view 
of the Group’s risk profile at any point in time. We continue to focus 
on further embedding a culture of risk management that will 
contribute towards effective strategy execution, ensuring both risk and 
opportunities are identified and managed to deliver long-term value 

creation. During 2014, we have formalised our dual track approach 
to risk management consisting of top down oversight form the Board 
and senior management and bottom up detailed risk assessments. 

Top down oversight

The Risk Matters Group (“RMG”) and the broader risk management 
framework has been designed to ensure the scope of coverage 
includes transformational/strategic, operational, financial and legal 
risks within a single framework. The purpose of the RMG is to provide 
leadership, direction and oversight with regard to the Group’s overall 
risk framework, appetite, and relevant risk policies, processes and 
controls. The RMG meets on a bi-monthly basis, attended by senior 
executives from across the Group and our external advisers, in order 
to provide a further dimension of insight and validation. The chair of 
the Audit Committee also regularly attends the meetings of the RMG. 
The RMG reports to the Audit Committee and Risks and Disclosures 
Committee and the CEO of the Group. 

The Risks and Disclosures Committee receives inputs from the 
RMG and maintains executive oversight of the Group’s key risks and 
mitigation strategies.

The Audit Committee considers risk exposure against risk appetite by 
profiling key risks in respect of their potential impact and likelihood 
of occurrence, after consideration of mitigating and controlling 
actions that are in place. During the year, the Audit Committee has 
reviewed both top down and bottom up risk analyses and the Board 
has undertaken a detailed exercise to consider its risk appetite, both 
in relation to the Transformation activity and the business-as-usual 
environment. The aim of these activities has resulted in a Combined 
Assurance Plan, which will enable a risk-based approach to the 
ongoing internal audit and assurance programme. On an annual basis, 
the Board reviews risk appetite to ensure it is calibrated to the Group’s 
strategic objectives.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 249

Top down 
Oversight and assessment  
of risk exposures at the  
corporate level

Overall responsibilities 
for the risk management 
system

The Board
Sets strategic objectives and 
defines risk appetite

Receives and reviews Audit 
Committee reports on risk 
governance

 > Set tone at the top

 > Drive a culture of governance, 
controls and risk management

 > Ensure capability and capacity 
of the Risk and Audit Team

CEO and CFO

Audit Committee

 > Supports the Board in 

monitoring risk exposure 
against risk appetite

Executive Committee
 > Maintains executive oversight 
of the Group’s key risks and 
mitigation

Risk & Disclosure 
Committee

 > Monitors the risk 

management process

 > Sets the risk management 

process

 > Considers emerging risks

 > Provides oversight and challenge 

for risk management plans

Bottom up 
Identification and assessment  
of risk exposures at segment  
and function level

 > Group-wide risk identification, 
assessment and monitoring

 > Maintenance of risk registers

Operational level
 > Risk awareness and culture 
embedded across the Group

 > Implementation of risk mitigation 

plans and controls

Bottom up assessments

Our priorities for 2015 

Risk registers are continually updated through an ongoing programme 
of risk workshops, with operational and financial management. Risk is 
formally assessed as a standing agenda item at all monthly segment 
level board meetings. Additionally, each segment now has a quarterly 
Segment Risk Committee attended by the risk owners of all strategic 
initiatives as well as the Group Enterprise Risk and Audit Team, with 
key risks being escalated and discussed within the Risk Matters Group 
(“RMG”). The Segment Risk Committees analyse key segment risks 
and ensure implementation of risk mitigation plans. 

The Thomas Cook Business System (see page 34) outlines our 
commitment to defining excellence in governance and adopting 
principles of risk management across the organisation and our 
processes. Our vision for the Thomas Cook Business System extends 
beyond the parameters of conventional risk management; we are 
now implementing our plans to ensure principles of risk management 
influence our approach to leadership, organisational structure, 
business policies, performance monitoring, decision making and 
day-to-day processes are aligned to our Profitable Growth Strategy. 
We do not see this is as a one-time transformational activity, but an 
opportunity for governance and risk management to influence the 
culture and ethos of our operations and people.

We will continue to develop our existing risk management framework, 
enhancing risk governance and improving the risk culture of our 
organisation. Our priorities for next year consist of improving our 
reporting capabilities and the underlying risk data by utilising our risk 
software. Our ongoing work with key risk indicators enables effective 
and efficient risk monitoring and control.

The Risk Matters GroupThomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report150

Risk management continued

Principal risks and uncertainties
The table below lists the principal risks and uncertainties that may affect the Group and highlights 
the mitigating actions that are being taken. The content of the table, however, is not intended to be 
an exhaustive list of all the risks and uncertainties that may arise.

Principal risks

Failure to turnaround our UK business will 
have a significant impact on the success of 
the overall Thomas Cook Transformation 
and may be viewed negatively by our 
Shareholders, impacting our share price. 

Mitigation
UK profitability has improved significantly in FY14 reflecting the effectiveness 
of the Wave 1 cost-out and profit improvement measures. Significant progress 
has been achieved in the profitable growth strategy through new product 
development and by strengthening web performance. 

Failure to transform Thomas Cook into a 
digital business may have an impact on our 
market share, as more and more customers 
use the web to research and purchase 
their holidays. 

Our strategy of digital growth is supported by the design and delivery of the new 
One Web platform. Additionally, our plans to roll-out Concept stores will enable 
the digitisation of the in-store experience and closer integration between on and 
off-line. Best practice and innovation support for our digital growth strategy is also 
provided by the Digital Advisory Board, led by the CEO and top external experts.

Our Transformation initiatives fail to deliver 
our strategic and operational targets.

Failure to expand our products and 
services may have an adverse impact 
on customer demand.

Failure to recruit or to retain the right 
people at the right time will lead to a lack 
of capability or capacity to enable the 
implementation of our business strategy.

The CEO reviews all aspects of strategy every two weeks with the Executive 
Team and with the Board of Directors at every Board meeting. The CEO’s 
Transformation Office (CTmO) holds monthly strategy review meetings during 
which progress and issues are discussed and addressed. Furthermore, our 
project management framework enables project governance, transparency 
and reporting. As part of this framework, regular updates are provided to project 
sponsors and any other key decision makers on the progress of projects against 
the agreed baseline in terms of cost, time and quality/specifications. 

Our current strategy of profitable growth is underpinned by the continued 
expansion of concept and partnership hotel programmes. Our centralised 
Group Hotel Procurement Team, which has recently been strengthened by 
several quality hires, enables process efficiency gains and synergies and will 
seek to minimise the lead time to the market to ensure the expansion of our 
hotel programmes is on track. 

We continue to make significant investment in our people attracting “world-
class” talent to strengthen our leadership across the Group. Our career site now 
reflects the Company’s high tech, high touch strategy and is designed to engage 
applicants. Our new performance management system was implemented in 
2014 to track the performance and potential of all our employees. Our high 
potential talent is identified and nurtured through an Executive development 
programme and our Emerging Talent programme is currently being developed. 
Finally, our reward schemes are constantly evaluated to drive and reward 
performance and to ensure retention of key talent. 

Our IT operating model fails to support 
the business through the Transformation 
and our business as usual activities.

Our IT transformation is proceeding as planned, but some aspects require more 
work to be done. This project will ensure delivery of IT services and technology 
will be fit to meet the needs of rapidly changing technologies, whilst maintaining 
integrity and performance of existing systems and operations. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 251

Principal risks

Failure to build an accurate understanding 
of the customer means that we are unable 
to adequately tailor and target customer 
demand leading to reduced sales.

Mitigation
Our customer-centric vision aims at improving the customer experience along 
the customer journey and developing a trusted product that can be seen as 
a key differentiator in the medium and long-term strategy of Thomas Cook. 

A decision or a course of action is perceived 
negatively by the media, investors and/or 
general public, which in turn impacts the 
corporate reputation of the Group and its 
share price.

We have a clear plan in place to respond to the potential reputational 
consequences of an event which includes close cooperation between investor 
relations, public relations, HR and legal teams to identify and prepare responses 
to incidents and potential issues. We also monitor stakeholder and political 
reactions to ensure we react to emerging political and regulatory developments. 

Cash generation does not enable debt 
repayment using the most commercially-
favourable terms.

A major health and safety incident 
impacting our customers or colleagues.

Socio/political uncertainties in particular 
the increasing incidents of political 
and terrorist activity in the Middle East 
region impacting our key markets, as 
well as macro-economic conditions and 
environmental factors reduce the demand 
for travel related products.

Management information required for 
the Company to deliver its strategic targets 
and objectives is not clearly defined and 
readily available.

Failure to comply with legislative 
requirements in the legal jurisdictions 
where Thomas Cook operates.

We proactively monitor our short, medium and long-term cash requirements 
and liquidity headroom. Our cost-out and profit improvement initiatives 
are successfully contributing to cash availability. We continue to monitor all 
opportunities to manage liquidity requirements and maintain an adequate 
level of contingency as well as lowering the average cost of debt over the 
medium term.

The assessment of health and safety risks is inbuilt into daily management 
routines and is monitored by a comprehensive structure of health and 
safety committees that are in turn overseen by a corporate Health, Safety & 
Environmental Committee with Board level oversight. Our Health and Safety 
programme measures standards, audits hotels and includes a clear escalation 
and decision process.

Our flexible business model allows us to align our committed capacity to 
fluctuating demand. We continue to add new destinations to our portfolio 
thereby mitigating the effect of factors which may negatively impact demand 
for travel to certain regions. Our active coordination of Group-wide risk activity 
ensures teams have early indication of emerging risk and by working with risk 
specialists deliver robust and effective mitigations.

The Group Finance Transformation has standardised structures, processes 
and systems and provide data driven support for decision makers.

We have a dedicated Legal Team to ensure full compliance with formal regulatory 
requirements which monitors all current and emerging regulatory developments. 
The team receives regular training to provide awareness of critical changes in 
relevant legislation or case law.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report1The past financial year 
has seen a continuation 
in the Group’s progress, 
building upon the 
foundations laid in 2013.

52

I’m proud to work in  
Thomas Cook brand 
hotels. We offer 
consistent quality 
throughout the world 
which helps us deliver 
a great experience to 
our customers. If the 
customers are happy  
it helps me to do a 
great job!

Michael Healy
Chief Financial Officer

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 253

Financial review

Creating strong 
momentum for future 
profitable growth

Financial results and performance review
Group

£m (unless otherwise stated) 

Revenue

Underlying gross margin

Underlying profit from operations (EBIT)

Underlying EBIT %

EBIT separately disclosed items

EBIT

Loss after tax*

Basic EPS*

Underlying EPS

Free cash flow

Net debt

Year ended  
30 September 
2014

Year ended  
30 September 
2013

Change  
£m

Like-for-like 
change  
£m

(180)

0.6%

98

1.2%

8,588

22.3%

323

3.8%

(269)

54

(115)

(8.2)p

11.3p

116

(326)

9,315

22.1%

263

2.8%

(250)

13

(213)

(17.1)p

5.0p

53

(421)

(727)

0.2%

60

1.0%

(19)

41

98

8.9p

6.3p

63

95

*  FY13 separately disclosed interest income restated by £5 million as a result of new pension standard.

1   “Like-for-like change” is quoted to improve the comparability of prior year data, by adjusting the prior year comparative for the impact of disposals, 

foreign exchange translation and any other factor that distorts the true performance of the business. The detailed like-for-like adjustments are shown 
on page 54.

2   The term “Underlying” refers to trading results that are adjusted for separately disclosed items that are significant in understanding the ongoing results 

of the Group. Separately disclosed items are included on the face of the income statement and are detailed on page 140. 

Overview
The past financial year has seen a continuation in the Group’s progress, building 
upon the foundations laid in 2013 and creating strong momentum for future 
profitable growth, underpinned by enhanced financial reporting and controls.

In FY13, we set out our medium-term strategy for the three years ending 
30 September 2015 and concluded a £1.6 billion recapitalisation exercise to 
raise additional equity, extend debt maturities and strengthen the Group’s 
capital base. During FY14, we completed the first phase of delivering against 
the detailed measures of our plan to position the Group for long-term 
profitable growth.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report154

Financial review continued

At the same time, the Group has increased like-for-like EBIT by 
£98 million to £323 million, which has been achieved, while like-
for-like Group revenue has reduced to £8.6 billion. The reduction in 
revenue is due to the disposal of non-core businesses in the UK and 
the discontinuation of less profitable activities. At the same time, 
we have increased our portfolio of more profitable higher-quality 
products. This has de-risked the Group’s operations. 

The main drivers of improved profitability in FY14 are the benefits 
from the expansion of our new product offering together with 
the continued delivery of Wave 1 of our cost-out and profit 
improvement programme. 

Our asset divestiture programme has now been concluded, having 
generated gross proceeds of £138 million from 15 disposals in 
15 months, meeting our target of £100 million to £150 million more 
than 15 months ahead of schedule.

Free cash flow of £116 million (FY13: £53 million) was generated in 
FY14 as our improved underlying EBIT performance was partially 
reinvested in the business through higher capital expenditure and 
exceptional costs related to the Transformation. The remaining 
improvement in underlying EBIT, together with the net proceeds 
from asset disposals, has been used to reduce net debt.

As a consequence of our progress over the past year, Group net 
debt has been reduced from £421 million at the end of FY13 to 
£326 million, strengthening the balance sheet and better positioning 
the Group for profitable growth. We expect to continue to improve 
the Group’s finances, through further deleveraging and through 
pursuit of refinancing opportunities in order to improve the efficiency 
of our capital structure.

Like-for-like analysis
In implementing the Transformation, the Group has undertaken 
activities which, combined with the normal translational effect of 
foreign exchange movements, impact upon the comparability of 
underlying performance for FY13 and FY14. To assist in understanding 
the impact of those factors and to better present year-on-year trading 
progression, we consider “like-for-like” growth during FY14 in our 
analysis below. 

The “like-for-like” adjustments and resultant year-on-year movements 
are as follows:

FY13 reported (continuing)
Disposals/store closures

Accounting changes*

Impact of currency movements

Revenue 
£m

Gross 
margin 
%

Operating 
expenses 
£m

9,315
(207)

22.1% (1,796)
33
(0.3)%

(40)

(0.1)%

(300)

0.0%

23

40

Year ended September 2013 “like-for-like”

8,768

21.7% (1,700)

Year ended September 2014 reported

8,588

22.3% (1,593)

Like-for-like growth (£’m)

Like-for-like growth (%)

(180)

(2.1)%

(9)

0.6%

107

6.3% 43.6%

*Accounting changes adjust prior year comparative to ensure consistent presentation with FY14.

EBIT 
£m

263
(15)

(0)

(23)

225

323

98

Revenue
Revenue of £8,588 million was £727 million lower than last 
year, mainly as a result of business disposals in the UK (impact of 
circa £207 million), and foreign exchange translation (impact of 
circa £300 million), excluding those factors, revenue decreased 
by £180 million (2.1%) on a like-for-like basis, reflecting lower demand 
to Egypt which impacted FY14 revenues by circa £177 million, and 
strategic reductions in risk capacity in certain markets. The latter is 
consistent with our focus on higher margin business as part of our 
strategy for sustainable profitable growth.

Throughout FY14, the Group has continued to closely manage 
committed capacity in order to optimise pricing and yield. In FY14, 
the Group reduced overall committed capacity by approximately 
£179 million mainly in the UK, France and Russia.

The negative impacts on revenue due to discontinued business and 
the downturn in demand to Egypt were offset by the benefit of our 
new product expansion strategy, which contributed £186 million of 
additional revenue in FY14.

The main components of like-for-like revenue movement are:

Gross margin
Gross margin of 22.3% represents an increase of 20 basis points on 
FY13. On a like-for-like basis, FY14 gross margin has increased by 
60 basis points, resulting in a cumulative improvement of 150 basis 
points since FY12, achieving our target for FY15 one year early.

Like-for-like gross margin improved in all of our geographical segments 
compared to last year. A major factor in this improvement has been 
the continued delivery of our cost-out and profit improvement 
programme which has had a positive impact of 70 basis points on 
gross margin. Key initiatives include the continuing benefits of our 
Group Airline strategy, with further investment in the fleet, together 
with Lean and standardised processes, reducing maintenance costs.

Pricing and Yield improvements have contributed a further 50 basis 
point increase in gross margin as we increase our range of new 
products, which carry a higher average selling price, and sell more 
high margin ancillary products.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Revenue £mEgyptNewproductgrowthFY13like-for-likerevenueCapacityreductionsFY14revenueCoreportfolio186(179)(10)8,768(177)8,58855

Cost inflation of 60 basis points has partially offset the underlying 
growth in gross margin. The impact of the redirection of demand 
from Egypt during the winter season led to a short-term increase 
in hotel costs in the Canary Islands. In addition, trading conditions 
became increasingly competitive in the second half of the year 
with overcapacity in the short/medium haul airline sector creating 
downward pressure on prices and margins. 

The major drivers of this like-for-like movement in gross margin of 
60 basis points are outlined below:

Operating expenses/overheads
Operating expenses for FY14 of £1,593 million represent a year-on-year 
reduction of £203 million (11.3%), broken down as follows:

Personnel costs

Net operating expenses

Subtotal
Depreciation

Total

Year ended 
September 
2014 
£m

Year ended 
September 
2013 
£m

(913)

(507)

(1,420)

(173)

(1,593)

(1,036)

(598)

(1,634)

(162)

(1,796)

Change 
£m

Like-for-like 
change

123

91

214

(11)

203

80

44

124

(17)

107

Like-for-like operating expenses reduced by £107 million (6%), driven 
by Wave 1 of the Group’s cost-out initiatives, which delivered a further 
£141 million of savings, partially offset by the £34 million impact of 
strategic operating investments and an increase in depreciation. 

The largest contribution to cost reduction came from our UK business, 
including the full year benefit of our store closure programme and 
further measures to streamline the tour operator business which were 
implemented in FY13, alongside new measures initiated in FY14. 

There were also savings elsewhere in the Group, most significantly 
from restructuring activities in France and Russia and through further 
operational efficiency initiatives in the Group Airline. These benefits 
were partially offset by further investment in strategic operating 
expenditure investments as set out below.

Strategic operating investments 
We continued to make investment in strategic operating costs to 
support the Transformation and our cost-out and profit improvement 
initiatives. These totalled £28 million in FY14, primarily for senior 
management appointments, investment in IT and strategic 
marketing expenditure focused on web transition to support 
our omni-channel strategy.

The structural cost-out that has been delivered over the first two years 
of the Transformation has directly benefited Group EBIT. This has been 
partly offset by strategic operating investment of £53 million over the 
same period. Strategic operating investment totalled £28 million in 
FY14, below our previous guidance of £40 million, and we expect to 
incur further costs of £40 million in FY15. 

Underlying EBIT
In FY14, the Group generated underlying EBIT of £323 million, an 
increase of £60 million (23%) on FY13 EBIT of £263 million. On a 
like-for-like basis, Group EBIT increased by £98 million (44%), with 
every geographical source market reporting EBIT growth.

The improvement in EBIT during the year is primarily due to the 
continuing delivery of Wave 1 of our cost-out and profit improvement 
measures of £206 million; including a positive impact of £65 million 
on our Gross Margin.

However, £61 million of this improvement has been offset by 
underlying trading pressures, which impacted profitability particularly 
in the first half of the year in our UK business. Included in underlying 
trading are the initial benefits amounting to £21 million from the 
expansion of our New Products and £10 million of additional costs 
for customer compensation payments relating to EC Regulation 
261/2004. In addition, unrest in Egypt impacted EBIT by £20 million. 

We have also reduced our overhead cost base through our ongoing 
cost-out measures by a further £141 million (of the £206 million 
total Cost-out and Profit Improvement). Some of those savings have 
been re-invested in the business either through strategic operating 
investments and increased depreciation from our airline fleet, 
an impact of £46 million. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report1Gross margin (cid:21)(cid:20)%Yield/productmixFY13like-for-likegross marginGrossmargincost-outFY14grossmarginCostinflation(0.6%)21.7%0.5%0.7%22.3%Operating expenses (cid:19)(cid:18)£mFY13like-for-likeoperating expensesCost-outand profitimprovementFY14operatingexpensesInflation/depreciationStrategicopexinvestment2861,700(141)1,59356

Financial review continued

We have also benefited this year from lower Corporate overhead costs, 
primarily as a result of the incidence of foreign exchange differences, 
together with revised provisions for employee incentive plans and 
other remuneration schemes, which have an impact of £19 million.

Operating lease charges

Included within net operating expenses:
Aircraft operating lease charges

Retail operating lease charges

Hotel operating lease charges

Total

FY14  
£m

106

49

30

185

FY13  
£m

101

59

34

194

Retail operating lease charges have reduced by 17% primarily due to 
the full year impact of the reduction in the UK retail footprint following 
the closure of stores in FY13. 

Separately disclosed items
The table below summarises separately disclosed items charged to 
the income statement for FY14 of £296 million, which are £15 million 
higher than the prior year (FY13: £281 million). They have a cash 
impact of £119 million, broadly in line with last year (FY13: £120 million).

Taxation

Current tax:
UK

Overseas

Total current tax
Deferred tax

Total tax charge

Cash tax:
UK

Overseas

Total cash tax

FY14  
£m

FY13  
£m

0

(17)

(17)

16

(1)

0

(32)

(32)

(5)

(39)

(44)

(6)

(50)

5

(36)

(31)

Restructuring costs

EU261 related costs

Provisions and 
impairments

EBIT related items

Finance costs

Cash  
£m

Non-cash  
£m

(114)

(5)

–

(119)

–

(10)

(36)

(104)

(150)

(27)

FY14

Total 
£m

(124)

(41)

(104)

(269)

(27)

Total

(119)

(177)

(296)

Cash  
£m

Non-cash  
£m

FY13

Total  
£m

(107)

(20)

(127)

–

–

–

(13)

(120)

–

(120)

(110)

(130)

(31)

(161)

(123)

(250)

(31)

(281)

The overall tax charge in the year reduced from £50 million to 
£1 million. A major contributor to the reduction in charge is the 
increase in deferred tax assets recognised in the year, mainly in 
respect of our UK business tax losses. The Group continues to pay 
corporation tax in its profitable markets, in particular in Northern 
Europe and Belgium. Excluding deferred tax movements and other 
specific adjustments, the Group’s annual tax charge should be broadly 
consistent with the cash tax cost, which is expected to remain in the 
range of £30–40 million per year.

1   Non-cash items encompasses both non-cash entries and cash effects, which have not been 

realised before the end of the period.

A full description of these items is disclosed on page 140.

Basic loss per share
The basic loss per share for the year was 8.2 pence, delivering a 
year-on-year improvement of 8.9 pence (FY13: loss 17.1 pence).

Net finance costs 
Net interest charges before aircraft financing for FY14 totalled 
£113 million (FY13: £114 million). Aircraft financing charges and fee 
amortisation totalled £21 million and £9 million respectively, bringing 
the total net interest cost for FY14 to £143 million (FY13: £146 million).

Loss after tax (£m)

Attributable to minority interest (£m)

Adjusted loss after tax (£m)

Weighted average number of shares (m)

Loss per share (pence)

FY14 

(115)

(3)

(118)

1,440

(8.2)

FY13* 

(213)

8

(205)

1,196

(17.1)

*FY13 separately disclosed interest income restated by £5 million as a result of the new 
pension standard.

Net interest and finance costs
Total bank and bond interest

Commitment fees

Letters of credit and bonding

Other interest costs

Underlying net interest and finance costs before  
aircraft financing
Aircraft financing

Fee amortisation

Underlying net interest expense

FY14  
£m

(82)

(6)

(17)

(8)

(113)

(21)

(9)

(143)

FY13  
£m

(83)

(7)

(16)

(8)

(114)

(25)

(7)

(146)

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Underlying EBIT (cid:17)(cid:16)£mFY13like-for-likeEBITOverheadcost-outUnderlyingtradingEgyptFY14EBITStrategicopex/depreciationGross marginprofitimprovement65(20)(61)(46)141225323Corporate1957

Underlying earnings per share
The underlying earnings per share, after taking into account 
separately disclosed items, was 11.3 pence, delivering a year-on-year 
improvement of 6.3 pence (FY13: 5.0 pence).

Cash conversion
The Group uses a measure of cash conversion reflecting the amount of 
cash flow retained by the business which can be used for investment in 
capital expenditure, debt repayment or payment of dividends.

Loss after tax (£m)

Exceptionals (£m)

Attributable to minority interest (£m)

Exceptional tax

Adjusted loss after tax (£m)

Weighted average number of shares (m)

Earnings per share (pence)

Summary cash flow statement1

Underlying EBIT

Depreciation

EBITDA
Working capital

Tax

Pensions and other

Operating cash flow
Exceptional items2

Capital expenditure

Aircraft related costs3

Net interest paid

Free cash flow
New equity

Other4

Net cash flow

Opening net debt
Net cash flow

Other movements in net debt5

Closing net debt

FY14 

(115)

296

(3)

(15)

163

1,440

11.3

FY13 

(213)

281

8

(16)

60

1,196

5.0

FY13  
reported 
£m

FY14  
£m

323

173

496

38

(32)

(22)

480

(43)

(156)

(35)

(130)

116

0

(9)

107

263

162

425

77

(31)

(18)

453

(120)

(150)

0

(130)

53

431

(65)

419

107

(12)

(326)

419

(52)

(421)

1   The Group uses three non-statutory cash flow measures to manage the business. Operating cash flow 
is net cash from operating activities excluding interest income, aircraft related costs and the cash 
effect of separately disclosed items impacting EBIT. Free cash flow is cash from operating activities 
less capital expenditure and interest paid. In FY14, free cash flow also includes the net cash received 
on disposals. Net cash flow is the net (decrease)/increase in cash and cash equivalents excluding the 
net movement in borrowings, finance lease repayments and facility set-up fees.

2  Exceptional items include net cash from disposals of £78 million in FY14.

3   Aircraft related costs reflect maintenance cash flow relating to aircraft financed under operating 
leases which would otherwise be treated as capital expenditure if financed under finance leases.

4   This figure includes a £38 million cash outflow relating to restricted cash within the Thomas Cook 
North America business, which was disclosed as a Discontinued Operation in the FY13 statements.

5   Represents retranslation of foreign currency debt items and amortisation of capitalised fees.

Net cash flow of £107 million (FY13: £419 million) was generated 
in FY14. Improved underlying EBIT was reinvested in the business 
through higher capital expenditure and exceptional costs related to 
the Transformation. The remaining improvement in underlying EBIT 
in addition to disposal proceeds has been used to reduce net debt to 
£326 million (FY13: £421 million).

Cash conversion has improved from 48% to 62% in the year reflecting 
improved trading and the benefit of disposal proceeds.

Operating cash flow1

Interest

Cash exceptionals

Converted cash

EBITDA

Cash conversion2

FY14  
£m

480

(130)

(43)

307

496

62%

FY13  
£m

453

(130)

(120)

203

425

48%

1   Operating cash flow defined as net cash from operating activities, excluding interest income, 

aircraft-related costs and cash exceptionals. 

2   Cash conversion defined as net cash from operating activities, for 2014 this also includes disposal 

proceeds, less interest paid as a percentage of underlying EBITDA.

Balance sheet
The summarised Group balance sheet is as follows:

(421)

(788)

Current borrowings1

Total intangible assets

Total tangible fixed assets

Other

Non-current assets
Current trade and other receivables

Cash and cash equivalents1

Other

Current assets
Current trade and other payables

Short-term obligations under finance leases1

Revenue received in advance

Other

Current liabilities
Long-term borrowings1

Long-term obligations under finance leases1

Other

Non-current liabilities

Net assets
Net debt1

30 Sept 
2014  
£m

30 Sept 
2013  
£m

2,873

3,155

755

337

801

326

3,965

4,282

705

785

1,019

1,089

105

129

1,829

2,003

(2,083)

(1,995)

(449)

(34)

(999)

(329)

(177)

(43)

(1,120)

(370)

(3,894)

(3,705)

(715)

(147)

(753)

(1,114)

(182)

(736)

(1,615)

(2,032)

285

(326)

548

(421)

1   At 30 September 2013 cash of £5 million was included in assets held for resale on the Group’s 

balance sheet. 

The Group’s net asset value fell by £263 million, from £548 million 
to £285 million during FY14. This was mainly due to a reduction in 
intangible assets, as a result of the write off of goodwill associated with 
the disposal of businesses in the UK (circa £41 million), together with 
the impact of foreign exchange translation due to an 8% fall in the 
value of the Euro against GBP. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report158

Financial review continued

What  
Transformation  
means to…

Amy

Apprentice Sales Consultant

…being part of something very 
special, working with great 
leaders and watching our product 
portfolio expand and grow to 
offer some of the best holiday 
experiences in the market.

Net debt
The Group sources debt and finance facilities from a combination of 
the international capital markets and its relationship banking group. 
During the year, the Group reduced net debt from £421 million to 
£326 million.

The principal components of this reduction are as follows:

The composition and maturity of the Group’s debt is 
summarised below:

£m 

2015 Euro Bond

2017 GBP Bond

2020 Euro Bond

Commercial Paper

Revolving Credit Facility

Term Loan

Finance Leases

Other external debt

Arrangement fees

Total debt
Cash

Net debt1

30 September 
2014

30 September 

2013 Movement 

Maturity

(310)

(297)

(408)

(82)

0

0

(181)

(92)

25

(1,345)

1,019

(326)

(335)

(300)

(440)

(134)

0

0

(224)

(122)

40

(1,515)

1,094

(421)

Jun-15

Jun-17

Jun-20

Oct/Nov-14

n/a

n/a

Various

Various

n/a

25

3

32

52

0

0

43

30

(15)

170

(75)

95

1   At 30 September 2013, cash of £5 million was included in assets held for resale on the Group’s 

balance sheet.

The Group’s £500 million Committed Facility comprises a Revolving 
Credit Facility of £300 million which was undrawn at 30 September 
2014 and a £200 million bonding and guarantee facility of which 
£126 million was drawn at 30 September 2014. This Facility matures 
partly in May 2015 (£30 million) and partly in May 2017 (£470 million). 
The Group also has access to an Additional Facility of €164 million 
(originally €224 million) which is available from 2015 to partially repay 
the 2015 Bonds. The Additional Facility must be further reduced by 
€57 million by May 2016 with the remainder maturing in May 2017.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Net debt £mClient cashdisposed withdivestmentsGross proceedson disposals30 September 2013closing net debtAdditionalcapex and airlineinvestmentEquity andpensionpaymentsExchangeratemovements30 September 2014closing net debtUnderlyingchange134(41)10(421)(56)(22)70(326)59

Treasury management
The Group’s funding, liquidity and exposure to foreign currency, 
interest rates, commodity prices and financial credit risk are managed 
by the centralised Treasury function and are conducted within a 
framework of Board-approved policies and guidelines.

The principal aim of Treasury activities is to reduce volatility by 
hedging, providing a degree of certainty to operating segments 
and ensure a sufficient level of liquidity headroom at all times.

Hedging of fuel and foreign exchange
The Group operates a rolling programme of hedging to smooth 
fluctuations in the price of fuel and currency. 

Hedging allows the business to plan with certainty for the forthcoming 
holiday seasons in the knowledge that input costs for fuel will be 
circa £60–80 million lower in FY15 than FY14. The net gain to profit 
will be influenced by competitive pressures at the time of booking 
but we expect to retain at least 20% of the total fuel cost reduction 
through improved margins.

The successful execution of policy is intended to support a sustainable 
low-risk growth strategy, enable the Group to meet its financial 
commitments as they fall due and will enhance the Group’s credit 
rating over the medium term.

In addition to being substantially hedged for FY15, as the table below 
shows, hedging for FY16 has already commenced and will progress in 
line with the policy. 

Credit rating
In April 2014, Standard & Poor’s upgraded the outlook on the Group to 
“Positive” from “Stable”. Also in July 2014, Fitch Ratings affirmed their 
“Positive” outlook for the Group. Both ratings agencies referenced the 
significant progress made in the Transformation of the Group under 
the new Management Team and the outlook reflects expected future 
debt reduction, leading to a more efficient capital structure.

Corporate rating

Standard & Poor’s

Fitch

2014

2013

Rating

Outlook

Rating

Outlook

B

B

Positive

Positive

B

B

Stable

Positive

Cash management
Due to the seasonality of the Group’s business cycle and cash flows, a 
substantial amount of surplus cash accumulates during the summer 
months. Efficient use and tight control of cash throughout the Group 
is facilitated by the use of cash pooling arrangements and the net 
surplus cash is invested by Treasury in high-quality, short-term liquid 
instruments consistent with Board-approved policy, which is designed 
to mitigate counterparty credit risk. Yield is maximised within the 
constraints of the policy but returns in general remain low given the 
low interest rate environment in the UK, the US and Europe.

Cash culture has been further strengthened within the Group with 
clear tone from the top, re-enforcing the importance of the 26-week 
rolling cash forecasting process, driven and embedded by Treasury 
and supported by business segments, providing confidence in the 
Group’s ability to manage cash effectively and predict accurately the 
liquidity headroom requirements during the seasonal low point.

Euro

US Dollar

Jet fuel

As at 31 October 2014.

Winter 
2014/15

Summer 
2015

91%

94%

93%

75%

71%

72%

Exchange rates
The average and year-end exchange rates relevant to the Group were: 

GBP/Euro

GBP/US Dollar

GBP/SEK

Average rate

Year-end rate

FY14

1.22

1.66

FY13

1.19

1.56

FY14

1.29

1.62

FY13

1.19

1.62

10.98

10.23

11.72

10.37

Currency movements impact the Group’s cost base for purchasing 
product and fuel, and also impact the translation into Sterling of 
profits made outside the UK. The Group does not hedge against the 
translation into Sterling of overseas profits and so consolidated Group 
profits remain subject to fluctuations in foreign exchange rates. 

Business disposals
As part of the Group’s divestiture programme, we concluded the 
disposal of certain non-core UK businesses during the year. We made 
disposals to focus on our core businesses and have applied net 
disposal proceeds of £78 million to reduce our indebtedness. 
This divestment strategy has improved our business mix and enabled 
us to focus more on our core assets that we believe will deliver 
sustained profitable growth.

A small portion of the Group’s cash is restricted in overseas jurisdictions 
primarily due to legal or regulatory requirements. Such cash does not 
form part of the liquidity headroom calculation.

Our formal divestiture programme has now come to an end, having 
generated gross proceeds of £138.5 million from 15 disposals in 
15 months, thus meeting the Board’s target of £100 million to 
£150 million.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report1 
60

Segmental review

The adjustments to reflect year-on-year 
growth in like-for-like EBIT, on a segmental 
basis are summarised as:

FY13 like-for-like reconciliation

The improvements in Gross Margin and 
Overheads are driven primarily by the 
cost-out and profit improvement programme 
as noted below: 

United 
Kingdom

Continental 
Europe

Northern 
Europe

Airlines 

Germany Corporate Group

£m

United 
Kingdom

Continental 
Europe

Northern 
Europe

Airlines 

Germany Corporate Group

Delivered in FY14:
Gross margin

Operating expenses

Total
As reported in FY13

Cumulative to FY14:
Gross margin

Operating expenses

Total

1

98

99

162

73

188

261

14

31

45

14

19

40

59

13

6

19

3

15

7

22

37

4

41

12

46

7

53

0

2

2

3

0

5

5

65

141

206

194

153

247

400

The financial performance of each segment is considered on the 
following pages. 

£m

FY13 reported

Disposals/store closures

Impact of currency 
movements

FY13 like-for-like

FY14 reported

66

(15)

0

51

89

78

0

(9)

69

102

109

0

(11)

98

101

48

0

(3)

45

50

(38)

0

0

(38)

(19)

263

(15)

(23)

225

323

In FY14, the Group reported an improvement 
in underlying EBIT of £98 million on a like-
for-like basis with all segments reporting 
improved results: 

£m

Revenue

Gross margin (%)

EBIT

EBIT growth

Like-for-like  
EBIT growth

United 
Kingdom

Continental 
Europe

Northern 
Europe

Airlines 

Germany Corporate Group

2,585

26.1%

3,958

1,153

1,299

14.2% 27.4% 27.8%

89

23

38

102

24

33

101

(8)

3

50

2

5

(407)* 8,588
n.a. 22.3%
(19)

323

19

19

60

98

*As a result of inter-company eliminations.

Across the Group the drivers of EBIT growth were:

£m

FY13 like-for-like EBIT
Volume

Gross margin change

Overhead reduction

FY14 EBIT

United 
Kingdom

Continental 
Europe

Northern 
Europe

Airlines 

Germany Corporate Group

51

(83)

35

86

89

69

1

3

29

102

98

6

(1)

(2)

101

45

14

9

(18)

50

(38)

0

7

12

(19)

225

(62)

53

107

323

Sources of growth in underlying EBITCost-out and Profit ImprovementThomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 261

FY14

FY13

Change

FY13  
LFL

Like-for-like 
change

2,978

2,585
26.1% 25.9%
66

89

3.5%

6,170

2.2%

7,289

(393)

2,756

0.2% 25.4%

23

1.3%

(1,119)

51

1.9%

6,979

(171)

0.7%

38

1.6%

(809)

£m

Revenue

Gross margin (%)

EBIT

EBIT margin (%)

Departed customers (000s)

What  
Transformation  
means to…

Judith

Director of Group Tax

It is about letting go of old 
ways, trusting the process, 
of personal growth, new 
experience and sharing your 
view. It’s becoming the best 
we can be, working together.

The UK business continued on its path of Transformation with growth in 
new products, significant progress in the development of omni-channel 
and digitisation of the business, accompanied by continued delivery of 
cost-out and profit improvement measures. 

Our new web site, OneWeb, was launched in May 2014, consistent 
with the development of our omni-channel strategy. Customers are 
now able to use a browser designed specifically for use with tablet and 
mobile devices, and directly connect their online searches with in-store 
bookings (and vice versa) through new features such as MyAccount and 
Wishlist. Since the launch of OneWeb, bookings made on thomascook.
com have increased by 12% compared to the same period last year, 
with particularly strong performances on mobile and tablet. 

These operational actions, together with the further delivery of cost-out, 
have underpinned an improved EBIT result of £89 million in FY14, which 
represents growth of £38 million on a like-for-like basis. This brings the 
UK’s EBIT margin to 3.5%, in line with our target, despite the UK airline 
incurring charges of £6 million relating to the EU261 legislation, which 
has been offset by changes in UK airline maintenance provisions as part 
of the Group-wide airline integration (impact of £10 million). 

The UK successfully concluded its divestiture programme in FY14. 
In addition to the disposal of non-core businesses, the UK also took the 
opportunity to trim capacity further, better matching customer demand 
and focusing on improved quality product. This led to a like-for-like 
reduction in revenue of £171 million (£392 million on a headline basis).

FY14 gross margin was maintained at around 26%, despite the pressure 
on margins in the first half of the year. As a consequence of the switch in 
customer demand from Egypt to the Canary Islands, margins in the UK 
business came under pressure during the winter season but recovered 
in the second half of the year. Improved margin performance in the 
second half of the year reflects the early benefits from improvement 
in product quality, with a higher proportion of customers staying 
in our exclusive hotels, and the continuing delivery of our profit 
improvement programme.

Further cost reductions were achieved through the simplification of the 
corporate structure with the removal of duplicated back office functions 
and rebalancing of the retail store network, which were implemented 
in FY13 and had a full year effect in FY14. As a result, UK overheads 
reduced by £86 million in FY14 to £587 million.

In FY15, our UK business is expected to continue to deliver the 
remainder of the first wave of our profit improvement initiatives, 
supplemented by an increasing proportion of new products, such 
as Concept hotels, which is expected to drive margin improvement.

United Kingdom and IrelandThomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report162

Segmental review continued

Our German business performed strongly during the year, improving 
EBIT by £9 million on a like-for-like basis, mainly through improved 
passenger volumes to Turkey and Greece. However, as we noted in our 
Pre-Close Statement, competitive market conditions combined with 
weaker consumer confidence impacted trading during the later part 
of the summer season, which impacted margins and profitability.

As noted above, our businesses in France and Russia continued 
to reduce losses through execution of turnaround plans, 
strategic reductions in capacity and right-sizing their cost bases. 
France reported a loss for FY14 of £9 million, £7 million better than 
last year on a like-for-like basis and Russia reduced losses by £6 million 
to £3 million. These improvements represent a strong performance 
in challenging trading conditions, which have been impacted by 
economic and geopolitical factors. The French tourism market 
continues to be depressed by reduced demand to North Africa 
and weak economy, while the political situation in the Ukraine and 
the consequent depreciation of the Rouble has adversely impacted 
our Russian business. 

Our other businesses in West/East Europe performed well in 
competitive market conditions with Belgium reporting a £7 million 
improvement in like-for-like EBIT, assisted by the release of excess 
aircraft maintenance provisions, and the Netherlands improved EBIT 
by £3 million. 

Trading conditions in most of our source markets within Continental 
Europe remain challenging, particularly in Germany, where consumer 
confidence has fallen in recent months and in Russia as demand to 
Eurozone destinations has been inhibited by a significant depreciation 
of the Rouble as a result of the Ukraine situation. In addition, 
macro-economic conditions remain weak in certain other markets, 
such as France. However, we are confident that our actions in 
expanding new products and in reducing risk and costs will deliver 
further benefits in FY15.

£m

Revenue

Gross margin (%)

EBIT

EBIT margin (%)

Departed customers (000s)

FY14

FY13

Change

FY13  
LFL

Like-for-like 
change

4,195

3,958
14.2% 13.8%
78

102

2.6%

7,458

1.8%

7,429

(237)

4,013

0.4% 13.8%

24

0.8%

29

69

1.7%

7,429

(55)

0.4%

33

0.9%

29

Revenue and EBIT performance by key market within Continental 
Europe is set out below:

Revenue by market 

Revenue £m

Germany

France

Russia

Other continental markets

FY14

2,449

329

181

999

Continental Europe

3,958

EBIT by market

FY13

Change

FY13 
LFL

Like-for-like 
change

2,462

413

228

1,092

4,195

(13)

(84)

(47)

(93)

(237)

2,366

399

219

1,029

4,013

83

(70)

(38)

(30)

(55)

EBIT £m

Germany

France

Russia

Other continental markets

Continental Europe

FY14

FY13

Change

FY13 
LFL

Like-for-like 
change

77

(9)

(3)

37

102

71

(15)

(9)

31

78

6

6

6

6

24

68

(16)

(9)

26

69

9

7

6

11

33

Continental Europe performed strongly in FY14 with EBIT of 
£102 million, £33 million higher than last year on a like-for-like basis 
after adjusting for the negative impact of currency translation. 
All of our markets continued to benefit from our cost-out and profit 
improvement programme, with gross margin improving by 40 basis 
points and a £29 million reduction in overheads on a like-for-like basis.

Overall revenue was £55 million lower than last year on a like-for-like 
basis, mainly due to a strategic reduction in risk capacity in France 
and Russia as part of the restructuring plans for those businesses. 
Although these reductions in capacity impacted revenue, as a result 
of focusing on more profitable business, losses were significantly 
reduced in both of those source markets. 

Continental EuropeThomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 263

What  
Transformation  
means to…

Dinara

Group Treasury Risk Manager

…streamlining the core 
financial processes across the 
Group and fully utilising the 
advanced technical solutions. 
It reduces the number of daily 
manual operations, increases 
effectiveness and adds real 
value to the Company’s growth, 
and realises the full potential 
of our Team’s talents.

£m

Revenue

Gross margin (%)

EBIT

EBIT margin (%)

Departed customers (000’s)

FY14

FY13

Change

FY13  
LFL

Like-for-like 
change

1,153

27.4%

101

8.7%

1,511

1,239

27.4%

109

8.8%

1,486

(86)

1,149

0.0% 27.2%

(8)

(0.1)%

25

98

8.6%

1,486

4

0.2%

3

0.1%

25

Northern Europe reported an EBIT result of £101 million in FY14, 
slightly ahead of last year on a like-for-like basis as it maintained its 
industry leading EBIT margin of almost 9%. 

The operating environment in the Nordics has been challenging with 
increased margin pressure from low cost carriers and overcapacity 
in the flight market. As well as competitive conditions in the summer 
lates market, which led to increasing margin pressures, the winter 
season was disrupted by the impact of the political situation in Egypt 
and consequent flight over capacity to the Canaries. Accordingly, in 
such circumstances, our Nordic business has performed well to deliver 
like-for-like EBIT result ahead of last year.

Revenue of £1,153 million is in line with last year on a like-for-like 
basis and demonstrates the resilient nature of our business model 
and its strong differentiating factors, including a high proportion 
of exclusive product, strong online penetration, focus on customer 
relationship management and the ability to successfully yield manage 
its inventory. In FY14, we continued to develop our range of Concept 
Hotels which helped to improve average selling price and increased 
the volume of departed customers, especially by growing the scale 
and profitability of our dynamic packaging business.

Further benefits to both revenue and gross margin were delivered 
through higher margins from the ancillary sales, such as the continued 
growth of the insourced duty free business, and growth in revenues 
and gross margin in our Concept Hotel operations.

Our Nordic business continues to innovate and to find ways of further 
streamlining its cost base, for example, by taking advantage of 
economies of scale in our business model. In FY15, we will continue to 
expand our successful dynamic packaging business while investment 
in the airline fleet and improved maintenance processes are expected 
to deliver cost savings in the airline. These measures should help 
maintain our industry leading margins and mitigate the competitive 
pressures that have been evident in the market during summer 14 
and the early part of the winter 14/15 season.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report1Northern Europe64

Segmental review continued

£m

Revenue

Gross margin (%)

EBIT

EBIT margin (%)

Departed customers

FY14

FY13

Change

FY13  
LFL

Like-for-like 
change

1,312

1,299
27.8% 28.6%
48

50

3.8%

7,196

3.7%

6,931

(13)

1,258

(0.8%)

26.9%

2

0.1%

265

46

3.6%

6,931

41

0.9%

4

0.2%

265

Condor, our German airline, performed well in a competitive market 
characterised by overcapacity in the short/medium haul sector to 
report EBIT of £50 million in FY14, £4 million higher than last year 
on a like-for-like basis. As a consequence, Condor delivered an EBIT 
margin of 3.8% in FY14, a like-for-like improvement of 20 basis points 
compared to last year.

Revenues increased by £41 million on a like-for-like basis despite 
substantial competitive pressure in the European airline market. 
Despite a yield reduction of 3% and a slight decrease of 0.7% in load 
factor for short/medium haul flights, revenues in this market increased 
by 1.6%, driven due to higher earning capacity. The increased seat 
capacity resulted from the replacement of A320 aircraft by larger 
A321 aircraft and the benefits of a newly refurbished A320 fleet with 
higher seat capacity per aircraft.

In the long haul market, Condor increased revenues by 1% with a 
constant seat capacity and a yield increase of 2%. Yields benefited 
from the refurbishment of the entire 767 fleet with the introduction 
of a competitive “lie-flat” business class option. 

The like-for-like improvement in gross margin of 90 basis points 
reflects the successful implementation of the Group’s cost-out and 
profit improvement programme which delivered profit improvements 
of £37 million and compensated for price increases in landing and 
overflight costs, maintenance costs and irregularity costs (especially 
EU261 customer compensation). In addition, ancillary revenues 
increased by more than 10% due to a focus on class upgrades and 
the introduction of pre-flight sales concepts. 

Aircraft ownership cost increased by 8% due to the higher cost of 
the new A321 aircraft and increased depreciation following the 
cabin refurbishment programme. However, the benefits of those 
operational actions are expected to be reported in future periods 
through improved margins and greater fuel efficiency.

We will continue to deliver cost efficiencies through our One Airline 
strategy and will seek to improve margins further by offering our 
customers a wider variety of ancillary services. The recent reduction in 
fuel prices should provide us with greater flexibility to manage yields 
during FY15, although the proportion of the savings that are retained 
in improved profitability will depend on market conditions and 
competitor behaviour.

What  
Transformation  
means to…

Michelle

Group Head of Talent and Organisation Development

...creating a sustainable 
Thomas Cook. Ensuring the 
attraction, development 
and retention of talent to 
execute our strategy is key. 
Our robust talent process, 
strong leadership and values 
will ensure we have ‘the right 
people in the right roles focused 
on the right priorities’.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Airlines Germany£m

Operating expenses

Foreign exchange

EBIT

FY14

(20)

1

(19)

FY13

Change

FY13  
LFL

Like-for-like 
change

(32)

(6)

(38)

12

7

19

(32)

(6)

(38)

12

7

19

Corporate overhead is £19 million lower than last year on a like-for-like 
basis at £19 million (FY13: £38 million).

The Corporate centre continues to provide Group-wide support 
with several key senior management appointments during the 
year, reflecting the additional skill-sets required to deliver the 
Group Transformation. 

In addition, the Corporate result for FY14 has been impacted by the 
incidence of foreign exchange losses in FY13 which were not repeated 
in FY14 (year-on-year impact £7 million), together with revised 
provisions for employee share incentive plans and other remuneration 
schemes (impact £12 million).

65

What  
Transformation  
means to…

Ancizar

Software Engineer

We know that if customers 
are delivered a service that 
is merely ‘acceptable’, their 
heads will be easily turned if a 
better service provider comes 
along. It is very pleasing to see 
more and more interactions 
throughout the Company, 
encouraging transformation 
from the ground up, to deliver 
for our customers and to 
engrain it as part of our goals 
and Company culture to deliver 
customer excellence. I am very 
enthusiastic about the future 
to come.

CorporateThomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report166

…opportunity to change, 
to evolve into something 
bigger, better! It gives us the 
chance to look ahead and 
move closer to our goal. 
I’m a transformer.

What  
Transformation  
means to…

Jesús

Technical Development  
Manager for CRM

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 267

Sustainability

A sustainable Transformation 
for a better future 

We are committed to ensuring that the Thomas Cook Transformation is 
sustainable, in support of the long-term success of the Group. Sustainability is 
critical in every element of the Transformation and at the heart of our customer 
-focused profitable growth strategy. Our vision for sustainability is to meet our 
current needs and to contribute to the future of our business, the environment 
and the people and communities with whom we work. In this way we will create 
a strong and robust business that will operate responsibly and ethically, and 
create value for our people and customers over the long term. Our vision is 
underpinned by the Thomas Cook Business System.

By working with suppliers 
to develop a sustainable 
supply chain and 
developing new products 
we are enabling profitable 
growth through trusted 
personalised products.

By engaging and energising 
our employees through 
talent development, we are 
enabling top to bottom 
leadership and effective 
performance management. 

By digitising our business, 
and for example, reducing 
paper consumption, we are 
delivering our high tech, 
high touch approach.

Customer
at the heart

By increasing efficiencies and 
minimising wasteful practices 
we are becoming a leaner and 
more innovative business. 

Jesús

Sustainable Transformation and the Thomas Cook Business SystemTo ensure the sustainability of our Transformation the Group has developed the Thomas Cook Business System (TCBS) and during the year we have used the TCBS framework to also structure our approach to sustainability. The balance of this section will use the structure of the TCBS to explain the key activities and progress during the financial year ending 2014. Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report168

Sustainability continued

The cornerstone of sustainability is the Code of Conduct. It defines our 
values, our ways of working and how each and every one of us should 
act responsibly. We are embedding sustainable practices in all parts of 
our business and engaging our colleagues, customers, suppliers and 
stakeholders in our endeavours. Sustainability is at the heart of how 
we behave and being incorporated into every stage of our customers’ 
experience with us. During the year, sustainability has therefore 
become a greater part of every employee’s role, and every memorable 
experience we create for our customers.

We recognise the UN Guiding Principles on Business and Human 
Rights and are aligned with the UN Global Compact. Our Code of 
Conduct provides practical guidance for all employees on living our 
values and we have integrated human-rights related clauses into our 
supplier contracts. We make it very clear that this is an area of zero 
tolerance for us. We are also participating in a joint industry initiative 
to understand how we can work collaboratively towards a human 
rights approach tailored to our value chain and have initiated internal 
stakeholder consultations in this area. 

Throughout the Annual Report we set out our significant progress 
to build a sustainable future in line with our vision. In 2010, we 
first shared the sustainability targets that would take us to 2020. 
Since then, thousands of colleagues around the world have worked 
together to deliver some fantastic achievements. Examples include:

 > Engaging all employees in sustainability in the roll-out of our Code 

of Conduct.

 > Bringing sustainability to life for more than 65 million customers 
through consumer campaigns including the Travel Foundation’s 
Make Holidays Greener. 

 > Supporting charitable activities and community programmes 

by raising more than £7 million.

 > Running one of the most efficient airlines in the industry with 

71.5 gCO2 per passenger kilometre, compared with an average for the 
five largest European airlines of 93.11 gCO2 per passenger kilometre.

In recognition of the scale and pace of our industry and how 
intrinsically linked it is to all key socio and geopolitical trends, we are 
now reviewing our sustainability targets that we developed in 2010. 
Over the next financial year, the Group will launch a programme to 
ensure we continue to focus on our material issues, and the outcomes 
will be communicated in our 2015 Sustainability Report. 

Governance in our sustainability approaches 
We see sustainability as the responsibility for every employee and 
an activity that requires strong leadership that starts with the Chief 
Executive and her direct reports. The Board retains responsibility 
for the long-term success of the Group and the Health, Safety and 
Environmental Committee has oversight of the consistent policy 
for managing health, safety and environmental risks to the Group’s 
businesses. Further information about this Committee is disclosed 
on page 89. 

Mindful of the value of strong governance, we established a 
Sustainability Steering Group (SSG) in 2014. The SSG meets quarterly 
and comprises senior leaders from across the business. It provides 
leadership, direction and oversight to the overall approach to 
sustainability and, to the activities of the Sustainability Working Group 
(SWG) and close stakeholder group links. 

Sustainability is managed using robust policies and procedures 
that monitor performance and seek continuous improvement. 
Related risks are governed through our risk management process and 
include the potential impacts of supply chain management, climate 
change and greenhouse gas emissions, energy costs and security, 
recruitment and retention of talent and sustainability of destinations 
and communities. 

What  
Transformation  
means to…

Felicity

Communications Executive

…making sure Thomas Cook’s 
strategy, priorities and successes 
are shared across the Group 
clearly and consistently; using 
innovative technology and digital 
tools to engage and inspire.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 269

Profitable growth through trusted, 
personalised products
Throughout the year we have continued to work with suppliers 
to develop a sustainable supply chain and products as part of our 
ongoing Transformation. 

benefits for their local communities. For example, during 2014 a 
team of eight employees, including the CEO Harriet Green, cycled in 
Prudential’s Ride London – Surrey 100 event. The team raised over 
£100,000 and this sum was equally split between the Thomas Cook 
Children’s Charity and Whizz Kids, a charity that works to transform 
the lives of disabled children in the UK. 

We know from research that customers look to the tourism industry 
to take the lead in sustainability so we continue to develop and 
communicate a range of activities to both meet their expectations and 
make it as easy as possible for them to play their part. Our approach 
therefore includes sustainable choices that range from our unique 
Local Label sustainable excursion programme through to our 
highlighting of responsible hotels. 

Customers are at the heart of what we do and in order to create the 
most memorable experience for them we have a diverse value chain 
that is comprised of individuals as well as small and large businesses. 
We operate a robust quality assurance programme to develop the 
services and standards our customers expect and have strengthened 
this further with the establishment of a unified Group Quality 
Assurance Team. We continue to build sustainability into our quality 
assurance approach through the use of the Travelife and EU Eco Label 
certification schemes. Both schemes are internationally recognised 
and each provides an independent certification system which helps 
hotels understand their sustainability performance as the basis for 
implementing change and ongoing evaluation and improvement. 

Thomas Cook has a long tradition of social commitment and 
charitable activity. We strive to create thriving communities where 
our employees live and work, as well as where our customers travel. 
By collaborating with industry partners, supporting destinations and 
investing in communities, we are ensuring a high-quality service 
for residents and visitors alike. We do this in a number of ways, for 
example during the 2014 Make Holidays Greener annual consumer 
awareness campaign we reached over 20,000 customers with 
engaging messages and joined them together with employees, 
suppliers and local residents, to collect more than three tonnes 
of waste from beach cleans in 17 destinations, including Kenya 
and Cyprus. 

We collaborate with a variety of industry specialists to keep 
destinations special, for example, the Futouris project in Cambodia 
which protects irreplaceable cultural assets such as the templates 
in Angkor Park. 

Similarly, child safety and protection is central to our business and 
the Thomas Cook Group is fully committed to the UN Convention on 
the Rights of the Child. We believe it is our responsibility to promote 
and safeguard children’s welfare and are committed to “The Code” 
(an industry-driven international code of conduct). The Thomas Cook 
Group corporate charity aims to improve children’s lives by working 
with partner organisations. Its remit gives particular emphasis to the 
provision of safe clean drinking water, improving education, well-being 
and healthcare facilities. The Charity has raised over £5 million in the 
last five years through a mixture of sources, ranging from customer 
donations to payroll giving and staff fundraising initiatives. It engages 
staff at all levels as all activities, no matter how small or big, create 

Key highlights
 > Increased the number of Local Label sustainable excursions 

by 80% in one year

 > Highlighted 296 hotels with sustainable certifications 

to our customers

 > Raised £1.9 million for communities and charitable activities
 > A team of eight employees, including the CEO Harriet Green, 

cycled in Prudential’s Ride London – Surrey 100 event 
raising over £100,000

What  
Transformation  
means to…

Eva

Group Head of Financial Planning

The progress is tangible – 
the journey continues to be 
interesting, and it’s a fantastic 
career opportunity.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report170

Sustainability continued

Local Labels
Last summer we launched an exciting range of excursions so that 
customers could immerse themselves in the culture of a destination 
and create lasting memories of their holiday. We call these Local 
Label excursions as they are designed to bring a place, its people 
and their traditions to life: celebrating authentic food and drink, 
sharing personal stories with local people, and contributing to 
the protection of ancient sites or natural habitats. The Local Label 
excursions generate direct benefits for local communities by 
helping to preserve traditional cultures and positively impacting 
local economies. 

The Sicily Cooking excursion in Italy 
brings local traditions to life and 
supports the economy there by 
visiting the local market to purchase 
ingredients, which will then be used in 
a cooking class with a Sicilian chef.

The Gran Canaria Premium excursion, 
Spain, helps support the local 
economy and food production with  
a food and wine tasting event in  
a village. A trip to a museum that 
showcases local handmade artisan 
products is also included, along  
with an opportunity to purchase 
these products.

The 100% Mayan excursion in Mexico 
brings local traditions to life and 
supports local food production with  
a visit to a Mayan family home.  
There is also the opportunity to 
experience nature and conservation 
with a trip to the Sian Kaan biosphere.

The Turtle Time Excursion in Turkey 
helps to support nature conservation 
and provides an educational 
experience. At the Turtle Rescue 
and Rehabilitation Centre you can 
see how the turtles are nursed 
back to health before being 
released into the wild.

This year we have significantly increased the 
number of Local Label excursions from 40 across 
23 destinations to 72 across 42 destinations, 
as well as awarded our first roundtrip “Highlights 
Nicaragua” with a Local Label. This tour offers the 
opportunity to learn about Nicaraguan culture 
and nature by visiting a local farm and finding 
out about sustainable farming methods.

A great example of a Local Label excursion is 
our 100% Mayan excursion in Mexico. This gives 
customers an opportunity to spend time with 
a real Mayan community whose village is 
situated near the Sian Ka’an Biosphere Reserve, 
a protected area rich in biodiversity. A local guide 
brings the stories of the village to life and 

customers can experience the natural wonders 
on a boat trip through the reserve as well as taste 
the locally grown food. Funds from this excursion 
contribute to the purchase of food for the villagers 
and provide access to an organic gardener who 
teaches them how best to cultivate the land to 
make the most from the natural produce grown 
there. Funds are also being put towards developing 
more robust housing capable of withstanding 
hurricane damage. 

Our customers value the new excursions, with 76% 
of them happy to recommend Local Label to 
friends and family and 78% rating their overall 
experience as good or excellent.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 271

Top to bottom leadership and relentless 
performance management 
Engaging our employees in sustainability is a big part of what we 
do. People who are passionate about ensuring the longevity of our 
business and the destinations on which we depend, become our 
greatest advocates and will encourage similar behaviours in others, 
while sharing best practice across the Group. This in turn creates top 
to bottom leadership and effective performance management and is 
consistent with the comprehensive people approach in Thomas Cook 
which embraces diversity, development, performance, recognition 
and reward. 

Looking after the health, welfare and well-being of our employees is 
a key priority and we have forums in all our markets to monitor and 
implement programmes of work. Our Code of Conduct continues to 
support our Values and Ways of Working and, provides a framework 
across the Group to guide behaviours and enable employees to 
conduct their work to the highest standards.

We facilitate and support employees who wish to undertake voluntary 
work within the community or for charitable institutions. In 2014, 
we have enabled 101 volunteers to spend 123 hours of volunteering 
time. Our employees have a wide range of skills and knowledge which 
when shared, can have a big impact on the organisations they wish 
to support, while also increasing personal individual engagement 
and motivation. 

This year our people supported the annual Flight of Dreams which 
offers children from disadvantaged backgrounds, or those with 
special educational needs, the chance to experience a magical and 
festive flight over the UK. Within our Condor business, employees 
have chosen to be involved through the ConTribute Team. This team 
focuses its activities primarily on initiatives for children that also 
involve cultural exchange, sustainable travel and support during 
natural disasters. ConTribute in partnership with Help Alliance, an 
independent aid organisation, supports the Guarabira children’s 
village in Brazil. The village fosters 70 young people who are in need 
of a home and education. A Condor employee regularly volunteers 
with the village and has used donations from the ConTribute and 
Help Alliance programme to help build a new playground.

Key highlights
 > 123 hours of employee volunteering
 > Achieved the Gold seal award in the 2014 Mit gutem 

Gewissen survey by Focus and Focus Money

Communicating sustainability
With the launch of HeartBeat, we now have a dedicated forum for all 
employees to be actively involved in sustainability. From regular news 
articles to collaboration groups celebrating the United Nations World 
Tourism Day, to interactive lunch and learn sessions. Communications 
on sustainability have increased and “green teams” within the different 
business segments are successfully driving a variety of sustainability 
initiatives. These initiatives cover implementation of the globally recognised 
environmental management standard ISO14001 in the Northern European 
and UK Airlines, and also include Condor’s charitable and community-led 
ConTribute programme, which won a gold seal award in the 2014 Mit gutem 
Gewissen survey by Focus and Focus Money.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report1 
72

Sustainability continued

High tech, high touch: a digital business
The very essence of the strategy for our ongoing Transformation 
is that we are present for our customers wherever, whenever and 
however they want to connect with us. By becoming more high 
tech and high touch, we are harnessing the power of technology 
to improve the customer experience, making it easier for them to 
select their destination, book and engage with us at every point in 
their journey. 

A high tech, high touch approach allows us to run our business more 
efficiently throughout the customers’ interaction with us. For example, 
we can use technology to provide information to our customers in 
more effective and innovative ways than allowed by the traditional 
holiday brochure by using MyAccount, the personalised, web-based 
functionality that supports our omni-channel strategy. MyAccount has 
helped over 10,000 customers access and share personalised content 
such as Wish Lists, potential holiday options and self-service tools to 
take advantage of tailor-made offers and promotions. By developing 
our digital approach we reduce reliance on paper-based brochures. 
In resort, two of our concept hotels have piloted innovative heat 
pumps this year. The pumps produce cool air for air conditioning 
and residual heat for heating swimming pools. We are one of the 
first companies in Europe to use this technology in hotels and are 
benefiting with a 25% average saving in energy consumption. 
While in flight, electronic flight bags, rather than the paper manual 
equivalent, have helped us to reduce aircraft weight and so reduce fuel 
consumption; and on land, the introduction of e-tickets has also saved 
on paper usage. 

The investment in a web-based tool has allowed us to modernise 
our sustainability data collection processes, improving accuracy 
and allowing more frequent collection. The chief advantage of this 
modernisation is that it creates a better data quality and speeds up the 
cycle in which improvements can be made and enjoyed. For example, 
the Group’s UK head office monitored its energy consumption and 
was prompted to conduct a full site audit that in turn identified 81 
quick, energy-saving wins. 

Key highlights
 > By digitalising the business, we have reduced paper 

consumption by 53% against our baseline year

Digitising our communications
Concept hotels are a strategically important part of the Thomas Cook 
product portfolio and within this Sunwing, Sunprime and SunConnect 
have a long standing commitment to sustainability, with all of our Sunwing 
properties having achieved the EU Eco-Label and Travelife Gold awards. 

With innovation at their core our concept hotels continue to pioneer new 
ideas. In May 2014, a hot spot area was introduced in each hotel reception, 
replacing paper-based information with a new, responsive website. At the 
touch of a button hotel guests now have access to extensive and current 
resort information and have helped to save paper and replace the former 
two tonnes of paper used for this purpose.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 273

Efficient structures, systems and processes 
through lean and innovation
Climate change remains a global challenge and we recognise the 
part we play in addressing this. According to the United Nations 
World Tourism Organisation Network (UNWTO), travel and tourism 
is responsible for around 5% of global CO2 emissions, with air travel 
contributing 40% towards this. 

We are focused on becoming a leaner business and doing more with 
less to reduce our reliance on valuable natural resources and increase 
cost efficiencies. This means reducing fossil fuel consumption from 
our airlines, and energy consumption at our corporate and retail 
sites to reduce our carbon footprint; managing waste and reducing 
waste to landfill and so enabling the reuse of valuable resources; 
and managing water consumption across our hotel chains to reduce 
their impact on the local water supply. 

In 2013, we transformed the way our airlines work together and 
brought them into a single Group Airlines segment with greater 
opportunities for sharing resources and best practice. We have also 
invested in a new fleet and over the next three years will have 25 
new A321 aircraft with the latest engine technology and improved 
aerodynamics. The new additions to our fleet will reduce fuel 
consumption and improve noise protection. The aircraft are also fitted 
with “sharklets”, on the wing tips which deliver fuel efficiency that is 
up to 6% better in comparison with the current Airbus aircraft in the 
Group Airlines’ fleet.

For us, resource efficiency brings both environmental and cost 
benefits. For example, the UK business is transforming the retail 
business to bring the high tech, high touch approach to the high street. 
It is pioneering new, concept stores which allow customers to browse 
holiday options independently on in-store tablets, with our agents 
on hand to provide advice and bring their holiday dreams to life. 
Our programme of investing in our retail network has led us to replace 
older lighting systems with new LED lighting technology, saving more 
than 1.5 million kWh electricity, reducing our carbon footprint by 
800 tonnes, saving £170,000 and improving the stores’ look and feel. 

At Thomas Cook, sustainability is an important and integral part of 
what we do and the way we do business. By continued focus, involving 
all employees and supported by the Board, we will strive to meet 
our sustainability vision and will create a strong and robust business 
that will operate responsibly and ethically in the generation of value 
creation over the long term. 

Key highlights
 > Airline fuel efficiency 71.5 gCO2 per passenger kilometre, 

an improvement of 5.6% against 2009

 > 35% reduction in electricity across our office and retail 

estate in one year

 > Winners of the 2014 DRV Award for Environmental 
Protection and Social Responsibility in Tourism

Managing water
Water is essential to our business. It is used for showers, swimming pools, 
cleaning and to grow food for the hotel restaurants. Many of our destinations 
are in areas recognised as being “water scarce”, with insufficient water 
readily available to meet the needs of the communities living there. 

In order to understand how to balance the water expectations of our 
customers with the rights of local people and their environment, we 
initiated a pilot project in Rhodes, Greece in 2014. We partnered with a 
water expert to assess 12 of our differentiated concept hotels to identify 
how much water they consume and what it is needed to help the hotels 
understand how to better manage their water consumption. The ultimate 
goal is to develop a water management handbook that all of our hotels 
can use so that they manage and significantly reduce their water use.

This innovative project was awarded the Ecotrophea in the International 
DRV Awards for Environmental Protection and Social Responsibility in 
Tourism. Highlighting innovations in sustainable tourism since 1987, the 
DRV awards one initiative or project each year. This initiative won because 
water scarcity is an issue in many holiday destinations, so the strengthening 
of responsible conduct with regards to this precious resource, is one of the 
most important future tasks for the tourism industry. The jury highlighted 
the innovative approach of including indirect water consumption in the 
project scope, the development of water footprints and the inclusion of 
hotel staff in the form of water management trainings. 

Greenhouse gas emissions 

Total Scope 1 – Direct Emissions

Total Scope 2 – Indirect Emissions

Total Emissions 

2014

2013

Tonnes of 
CO2 equivalent

Tonnes of 
CO2 equivalent

3,969,957

4,124,919

32,539

38,658

3,969,496

4,163,577

We have reported on all the emission sources required under the 
Companies Act 2006 (Strategic report and Directors’ reports) 
Regulations 2013. These sources fall within our consolidated financial 
statement. We only have responsibility for the emission sources that 
are included in our consolidated statement. 

We have used the GHG Protocol Corporate Accounting and Reporting 
Standard (revised edition), data from EU Emission Trading Scheme 
and emission factors from the UK Government GHG Conversion 
Factors Guidance 2013. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements3Strategic report174

Chairman’s letter

Our commitment to sound 
principles of governance

Dear Shareholder

We have built upon the progress we made last year by further 
strengthening our governance arrangements, particularly in 
the areas of composition of the Board and its Committees, 
risk management, corporate culture and engagement 
with Shareholders.

Our Board is at the forefront 
of gender diversity with an 
almost equal balance of 
four women and five men, 
who together represent 
five different nationalities. 

Frank Meysman 
Chairman

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 275

The Board and Governance
We have completed our task of building a world-class Board with 
the appointment during the year of Carl Symon, Warren Tucker 
and Annet Aris. These appointments further strengthened the 
competencies of our Board across a range of measures, including 
skills, experience, gender and nationality. Our Board is at the forefront 
of gender diversity with an almost equal balance of four women 
and five men, who together represent five different nationalities. 
To ensure we put that diversity to best use, we also reconstituted 
the membership of the Board’s Committees. 

Upon the retirement of Roger Burnell and Peter Marks on 
20 February 2014, Warren took over as Chair of the Remuneration 
Committee, Emre Berkin was appointed Chair of our Health, Safety & 
Environmental Committee and Carl became our Senior Independent 
Director. Martine Verluyten remains as Chair of our Audit Committee.

Our induction and training programme has been a key priority during 
the year. In addition to our well-developed programme tailored to 
the needs of the individual Director, we have also conducted a series 
of training and strategy support presentations for the entire Board 
at each of its meetings. This programme, which is detailed fully in 
our Governance report, and our normal ongoing business reviews 
ensured that all members of the Board had sufficient knowledge 
to be able to contribute fully to the Board’s review and development 
of strategy at its two-day meeting in September 2014.

To reflect the new approach to managing the businesses on a 
Group-wide basis, we have significantly strengthened our internal 
management governance arrangements with the creation of 
Harriet’s Executive Committee, a Tour Operator Council and an 
Air Travel Council. These structural changes were reflected in a 
revised delegation and decision-making matrix.

Risk management and corporate culture
Building on the progress of last year and fully supported by the 
“tone from the top” set by Harriet and the Executive Committee, the 
Group now has a developed risk framework and we are continuing 
to promote and embed a risk-aware culture across the organisation. 
In view of the progress with the Transformation and to take account 
of the views of the new Directors, the Board’s risk appetite, which is 
used to support ongoing decision making across the organisation, 
was reviewed and refreshed during the year. 

The Group’s Code of Conduct, which is the cornerstone of our 
improved culture, was developed and launched to all employees in 
early 2013 and is now fully embedded across the Group. To ensure 
this position is sustainable, robust arrangements are in place for all 
new employees to be trained as part of their induction programme, 
and the Code will be refreshed in 2015 and additional training will 
be given to all employees. More specific training programmes are 
in place in support of our legal and regulatory compliance in areas 
such as data protection, anti-bribery and corruption and competition 
law as we professionalise the organisation under the Thomas Cook 
Business System.

Engagement with our Shareholders
Throughout the year, we have continued to engage with our major 
Shareholders and the governance bodies, mainly in respect of our 
remuneration policy and the performance measures for our incentive 
arrangements, which are fully aligned with our targets and KPIs for 
our Transformation and profitable growth strategy, and within our 
“pay for performance” culture. We were pleased with the support 
and constructive feedback throughout our discussions and the 
overwhelming votes in favour of both our Remuneration Policy 
and report at the 2014 AGM. 

Further details of our governance and remuneration arrangements 
are detailed on pages 78 to 113.

During the year, we have significantly strengthened our governance 
arrangements and applied the highest standards of governance in 
all that we have done. Our strong commitment to applying sound 
principles of governance will continue in the year ahead.

Frank Meysman 
Chairman  
25 November 2014

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report176

Board of Directors

The Board is chaired by Non-Executive Chairman, Frank Meysman. 
In addition to the Chairman, the Board currently includes two 
Executive Directors and six Non-Executive Directors. Each of the 
committees of the Board is chaired by a Non-Executive Director.

3

1

2

8

6

9

11

5

10

7

4

Directors
1. Frank Meysman
Non-Executive Chairman 62
Appointment: October 2011
Committee memberships:  
Chairman of Nominations Committee.
Skills & experience: Frank Meysman was 
appointed Chairman Designate of the Company 
on 1 October 2011 and became Chairman on 
1 December 2011. He enjoyed a successful 
executive career in dynamic global brand 
companies, including Procter & Gamble between 
1977 and 1986, Douwe Egberts between 1986 
and 1990 and the Sara Lee Corporation between 
1990 and 2003 where, from 1997, he was 
Executive Vice President and a member of the 
Board of Directors. Since leaving Sara Lee, Frank 
has been a Non-Executive Director, including 
Chairman, of a number of public and private 
international companies. In April 2014 he won, 
as Chairman, in the “Quoted Company – Official 
List” category at the Non-Executive Director 
Awards 2014. 
Other appointments: Chairman of United 
Biscuits, Betafence and JBC N.V. He is also an 
Independent Representative Director of Picanol 
N.V., Warehouses De Pauw (WDP) and Spadel S.A.

2. Harriet Green obe
Chief Executive Officer 52
Appointment: July 2012
Committee memberships: Member of Health, 
Safety & Environmental Committee and 
Nominations Committee. 
Skills & experience: Harriet Green joined the 
Company as Chief Executive Officer on 30 July 
2012. Prior to this, she was Chief Executive Officer 
of leading high service technology distributor 
Premier Farnell plc. Harriet is a global executive 
with extensive, multi-channel business leadership 
experience of the worldwide technology and 
industrial markets. She has driven innovation and 
strategic transformation through profitable global 
growth strategies and delivered industry-leading 
results. Harriet has a real focus on employee 
engagement, having lived and worked on four 
continents running businesses for Premier Farnell 
and volume distributor, Arrow Electronics, Inc. 
In recognition of the ongoing Transformation 
of Thomas Cook she was named “Leader of the 
Year 2013” in the National Business Awards and 
in May 2014 she was announced as the winner 
of the “Veuve Clicquot Business Woman Award”.

Other appointments: Non-Executive Director 
of BAE Systems plc and Emerson Electric Co. 
She is also a member of the UK Prime Minister’s 
Business Advisory Group, the British Chambers 
of Commerce International Advisory Council 
and a founder member and trustee of the 
PeaceWorks Foundation. 
3. Michael Healy 
Chief Financial Officer 54
Appointment: July 2012 
Skills & experience: Michael Healy joined the 
Company on 14 May 2012 and became Chief 
Financial Officer on 1 July 2012. Prior to this, he 
was Group Finance Director of Kwik-Fit Group, 
where he played a key role in implementing a 
business development plan to reduce risk in a 
highly levered business. Michael has considerable 
international experience, across a broad range 
of industries and was previously Chief Operating 
Officer and Finance Director of the Hong Kong 
listed First Pacific Company Limited and 
subsequently Chief Financial Officer of ebookers 
plc. He is a member of the Institute of Chartered 
Accountants of Scotland. In March 2014, Michael 
won the accolade of “Finance Director of the 
Year” at both the Business Finance Awards and 
the UK Stock Market Awards.

4. Dawn Airey 
Independent Non-Executive Director 54 
Appointment: April 2010 
Committee memberships: Member of Health, 
Safety & Environmental Committee and 
Remuneration Committee. 
Skills & experience: Dawn Airey was appointed 
as an Independent Non-Executive Director on 
12 April 2010. She has over 29 years’ experience 
in the media industry and has held senior positions 
at some of the UK’s leading media companies. 
She is currently Senior Vice President of Yahoo! 
EMEA. Until April 2013, she was President of CLT-
UFA UK Television Limited within the RTL Group 
and prior to this, she was Chair and Chief Executive 
Officer of Five TV, after joining the company from 
her role as Managing Director, Global Content at 
ITV plc. Between 2004 and 2008, she was also 
a Non-Executive Director of easyJet plc. 
Other appointments: Chair of the National 
Youth Theatre.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 277

Board composition  (cid:18)

Board tenure(cid:21)

C

A

B

C

A

B

A. Chairman
B. Independent Non-Executive Directors 
C. Executive Directors

1
6
2

A. < 1 year 
B. 1 – 3 years 
C. > 3 years 

1
5
3

5. Annet Aris 
Independent Non-Executive Director 56 
Appointment: July 2014
Committee memberships: Member of Health, 
Safety & Environmental Committee and 
Remuneration Committee.
Skills & experience: Annet Aris was appointed 
as an Independent Non-Executive Director on 
1 July 2014. She is Adjunct Professor of Strategy 
at INSEAD, France, a position she has held since 
2003, and before that was a partner of McKinsey 
& Company in Germany where, for a number of 
years, she was the only female partner and one 
of the leaders of its Transportation and later its 
Media practice.
Other appointments: Various non-executive 
roles in Germany, the Netherlands and Finland, 
including: Board member and Chair of the Audit 
Committee of Kabel Deutschland AG; Board 
member and Chair of the Nomination and the 
Remuneration Committees of ASR Netherlands 
N.V.; Board member and Vice-Chair of the Human 
Resources Committee of Sanoma Group; Board 
member of Jungheinrich AG; and Board member 
and member of the Audit and the Compensation 
Committees of ProSiebenSat1 AG.

6. Emre Berkin 
Independent Non-Executive Director 53 
Appointment: November 2012 
Committee memberships: Chairman of 
Health, Safety & Environmental Committee, 
and member of Nominations Committee and 
Remuneration Committee.
Skills & experience: Emre Berkin was appointed 
as an Independent Non-Executive Director 
on 1 November 2012 and was appointed as 
Chairman of the Health, Safety & Environmental 
Committee on 20 February 2014. He has 
considerable experience across the technological 
sector and international markets and, being 
based in Turkey, he has vital knowledge of one of 
the key destinations for millions of our customers. 
Between 1993 and 2006, he held a number of 
senior positions at Microsoft, latterly as Chairman, 
Middle East & Africa and Vice-President, Europe, 
Middle East & Africa, where he led all aspects 
of Microsoft business in 79 countries. 
Other appointments: Non-Executive Director 
to a number of companies, including Pegasus 
Airlines, Turkey’s leading low-cost carrier, listed 
on the Istanbul Stock Exchange, and a broad 
range of technology companies.

7. Carl Symon 
Independent Non-Executive Director and 
Senior Independent Director 68
Appointment: October 2013
Committee memberships: Member of Audit 
Committee, Nominations Committee and 
Remuneration Committee.
Skills & experience: Carl Symon was appointed 
as an Independent Non-Executive Director on 
3 October 2013 and became Senior Independent 
Director on 20 February 2014. He has extensive 
global business operations and management 
experience, having retired in 2001 from IBM 
after a long career during which he held various 
senior positions, both globally and as Chairman 
and Chief Executive Officer of IBM UK. His other 
former positions include Non-Executive Director 
of Rolls-Royce Group plc, BT Group plc and 
Rexam plc and Chairman of HMV Group plc. 
Other appointments: Non-Executive Director 
of BAE Systems plc. 

8. Warren Tucker 
Independent Non-Executive Director 52
Appointment: October 2013
Committee memberships: Chairman of 
Remuneration Committee, and member of Audit 
Committee and Nominations Committee.
Skills & experience: Warren Tucker was 
appointed as an Independent Non-Executive 
Director on 3 October 2013 and became 
Chairman of the Remuneration Committee 
on 20 February 2014. He has significant 
experience in international business and strategic 
transformations. He was, from 2003 until 
May 2013, Chief Financial Officer of Cobham plc. 
He is a chartered accountant and has previously 
held senior finance positions at British Airways plc 
and Cable & Wireless plc.
Other appointments: Non-Executive Director 
of Reckitt Benckiser Group plc and Non-Executive 
Chairman of PayPoint plc.

9. Martine Verluyten 
Independent Non-Executive Director 63 
Appointment: May 2011 
Committee memberships: Chairman 
of Audit Committee and member of 
Nominations Committee. 

Skills & experience: Martine Verluyten was 
appointed as an Independent Non-Executive 
Director on 9 May 2011. She has significant 
international financial and IT expertise and 
has held a number of senior finance positions 
across the telecommunications, electronics 
and materials sectors. Between 2006 and 2011, 
she was Chief Financial Officer of Umicore, a 
Brussels-based materials technology group and 
from 2000 to 2006 she was Group Controller 
and subsequently Chief Financial Officer of the 
mobile telephone operator Mobistar. 
Other appointments: Non-Executive 
Director of 3i Group plc, Supervisory Board 
member and chair of the Audit Committee 
of STMicroelectronics N.V. and Independent 
Director of Group Bruxelles Lambert. She also 
chairs the Audit Committee of the Flemish Region 
in Belgium. 

Group General Counsel and 
Group Company Secretary
10. Craig Stoehr 
Group General Counsel 47
Appointment: April 2013 
Skills & experience: Craig Stoehr joined the 
Company in April 2013, as Group General 
Counsel. Prior to joining the Company, Craig 
served as General Counsel and a member of the 
Executive Management Committee of Eastgate 
Capital Group, the private equity arm of The 
National Commercial Bank of Saudi Arabia. 
Prior to joining Eastgate, Craig was a partner at 
Latham & Watkins, a top tier global law firm. 
Craig also has a significant amount of business 
experience, having served as chief executive of 
several small sports, media and entertainment 
businesses in Europe and the United States. 

11. Derek Woodward 
Group Company Secretary 56 
Appointment: April 2008 
Skills & experience: Derek Woodward joined the 
Company as Group Company Secretary in April 
2008. Prior to this, he spent six years as Head of 
Secretariat at Centrica plc. From 1998, he was 
Company Secretary of Allied Zurich plc, the UK 
listed holding company of the Zurich Financial 
Services Group and between 1990 and 1998 he 
was Assistant Secretary of B.A.T Industries p.l.c. 

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report1 
 
 
 
(cid:17)
 
 
 
 
(cid:20)
78

Corporate governance report

Compliance with the UK Corporate 
Governance Code 
This report sets out how the Company applied the principles of the 
UK Corporate Governance Code (“the Code”) and the extent to which 
the Company complied with the provisions of the Code in the year 
to 30 September 2014. Throughout the year, the Company fully 
complied with the provisions of the Code, except for Provision B.3.3, in 
relation to Executive Directors taking on more than one non-executive 
directorship in a FTSE 100 company. An explanation in respect of this 
Provision is given within the Remuneration report on page 100.

The Group’s business model and strategy 
The Group’s business model and strategy are summarised on pages 
26 to 41 of this report. 

The Board of Directors 
The Board is responsible for the long-term success of the Group and 
for ensuring that there is a framework of effective controls, which 
enables risk to be assessed and managed. During the year, the Board, 
its Committees and management have continued to focus in the 
areas of business and financial controls, along with risk identification 
and management. The CEO, CFO and the Executive Committee have 
continued to set the tone from the top to drive a strong culture of 
performance, governance, controls and risk management across 
the Group. The highly experienced and dedicated team of risk and 
audit professionals under the leadership of Lee Bradley, Director 
of Enterprise Risk and Audit, has driven a significant improvement 
agenda to support management in this important area. This is 
complemented by a Group Finance Transformation that is well 
underway to significantly improve financial controls and the support 
given by the Finance function to the businesses. More information is 
given below and in the Risk management section on pages 48 to 51.

In a major initiative to build a more effective organisation at the 
start of the Transformation in 2012, the Thomas Cook Leadership 
Council (see page 84), led by the CEO, redefined the Group’s Values, 
Leadership Behaviours and Ways of Working. This initiative, together 
with the focus on risk and controls and our trust commitments to our 
people and our stakeholders were brought together under a new Code 
of Conduct. The Code of Conduct, which guides the way our people 
work towards a more sustainable future, has been fully embedded 
across the Group. The Board receives regular reports and monitors 
progress in this important area. Further information on the Code of 
Conduct and the action being taken to ensure the positive cultural 
changes brought about by the Code are sustainable is given on pages 
44 and 92. 

The Board’s governance structure and the  
roles and activities of its Committees are described 
on pages 84 to 92

The Board is specifically responsible for:
 > guiding the Group’s strategic aims, leading to its approval of the 

Group’s strategy and its budgetary and business plans; 

 > approval of significant investments and capital expenditure; 
 > approval of annual and half-year results and interim management 

statements, accounting policies and, subject to Shareholder 
approval, the appointment and remuneration of the 
external auditors; 

 > approval of the Group’s dividend policy and the payment 
of interim and the recommendation of final dividends; 
 > changes to the Group’s capital structure and the issue 

of any securities; 

 > establishing and maintaining the Group’s risk appetite, system 

of internal control, governance and approval authorities; 

 > monitoring executive performance and succession planning; and 
 > reviewing standards of ethics and policy in relation to health, 
safety, environment, social and community responsibilities.

We have continued to set the 
tone from the top to drive a 
strong culture of performance, 
governance, controls and risk 
management across the Group. 

Responsibilities of the BoardThomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 279

At each Board meeting, the CEO presents a comprehensive update 
on the Transformation, the strategy and business issues across 
the Group and the CFO presents a detailed analysis of the financial 
performance, both at Group and segment level. Senior executives 
below Board level attend relevant parts of Board and Committee 
meetings in order to make presentations on their areas of 
responsibility. This gives the Board access to a broader group 
of executives and helps the Directors make assessments of the 
Group’s succession plans. The Board held one of its meetings at the 
main offices of the UK business and conducted in-depth reviews 
of that business’ operations and strategy as well as gaining more 
presence and visibility amongst management and staff. The Board 
has plans for the current year to visit the Northern European 
Business Segment and one of the Group’s primary destinations. 

At its meetings during the year, the Board 
discharged its responsibilities and, in 
particular, it reviewed:

The composition 
of the Board on the 
recommendation 
of the Nominations 
Committee

Progress and 
developments 
in respect of the 
Transformation 
and strategy

The Group’s financial 
plan, financial 
performance 
and reporting

Risk and mitigation 
matters, including a 
review of the Board’s 
risk appetite

The revised corporate 
governance framework 
and delegation of 
authority

Key corporate 
governance 
developments

The effectiveness 
of the Board and its 
Committees

The Group’s tax policy

Feedback from 
institutional investors

A number of training and strategy support presentations were 
also presented to the Board as detailed in the relevant section 
on page 81.

Board meetings and attendance 
The Board and its Committees have regular scheduled meetings 
throughout the year and supplementary meetings are held as and 
when necessary. The table below shows the number of scheduled 
Board and Committee meetings attended by each Director out of the 
number convened during the time served by each Director on the 
Board or relevant Committee during the year. 

Warren Tucker missed one Board meeting and one Audit Committee 
meeting (both on the same date). Annet Aris missed one Board 
meeting and one Health, Safety & Environmental Committee 
meeting (both on the same date). Both Warren and Annet missed 
these meetings due to other meetings that they had arranged 
prior to joining the Board. Dawn Airey missed one Board meeting, 
one Remuneration Committee meeting and two Health, Safety & 
Environmental Committee meetings (on two separate days) due to 
unavoidable business commitments with her new employment from 
August 2013. Warren, Annet and Dawn gave input on the agenda 
items to the Chairman prior to those meetings. The Chairman and 
each Non-Executive Director have provided assurance to the Board 
that they remain fully committed to their respective roles and can 
dedicate sufficient time to meet what is expected of them. 

As well as the scheduled meetings, the Directors attended additional 
Board and Committee meetings (please see the notes below), 
mainly in respect of Board appointments and business matters that 
the Chairman and CEO decided should be considered by the Board/
Committee prior to the next scheduled meeting. Despite these 
meetings being held at relatively short notice, attendance levels 
for each of the Directors was high.

Current Directors (in office as at 30 September 2013)

Board 

Nominations 
Committee 

Audit 
Committee 

Remuneration 
Committee 

Health, 
Safety & 
Environmental 
Committee 

6/6 

6/6 

6/6 

5/6

1/2

6/6

6/6 

5/6 

6/6 

4/4 

4/4 

– 

2/2 

1/1

4/4

2/2

2/2 

4/4 

– 

– 

– 

2/2 

–

–

2/2 

1/2 

4/4

– 

– 

– 

4/5 

1/1

5/5

3/3 

 3/3

2/2 

– 

4/4 

– 

2/4 

0/1

4/4

 – 

 – 

–

Name 

Frank Meysman 

Harriet Green

Michael Healy 

Dawn Airey 

Annet Aris

Emre Berkin

Carl Symon

Warren Tucker

Martine Verluyten 

Notes

As well as the meetings detailed above, the Board held a further four meetings and the Nominations 
Committee held a further two meetings during the year, to discuss the issues referred to above.

Changes to the Committee Chairs and membership is detailed in the relevant Committee sections 
on pages 84 to 92. 

Board activity during the yearThomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report180

Corporate governance report continued

Former Directors who served during the year

Nominations 
Committee 

Audit 
Committee 

Remuneration 
Committee 

Health, 
Safety & 
Environmental 
Committee 

2/2 

–

2/2 

–

2/2 

–

2/2 

2/2

Name 

Roger Burnell 

Peter Marks 

Notes: 

Board 

2/2 

2/2

Roger Burnell and Peter Marks retired from the Board on 20 February 2014.

Gender diversity

Nationality mix of 
Board members

B

A

A. Male 
B. Female 

D

C

E

B

A

5
4

A. British 
B. Belgian 
C. Dutch
D. Turkish 
E. Dual Nationality (British/US) 

4
2
1
1
1

Board composition 
As at 25 November 2014, the Board comprised the Chairman, 
two Executive Directors and six Independent Non-Executive 
Directors. Biographical details of all Directors can be found 
on pages 76 and 77 and on the Company’s corporate website 
at www.thomascookgroup.com. 

The Chairman 
Frank Meysman was the Chairman throughout the year. 

The roles of the Chairman and CEO are separate and distinct. There is 
a Board-approved Division of Responsibilities, which clearly sets out in 
writing their respective responsibilities. This document can be found 
on the Company’s corporate website at www.thomascookgroup.com. 

The Senior Independent Director 
Carl Symon was appointed as the Senior Independent Director on 
20 February 2014 in place of Roger Burnell, who retired from the 
Board on that date. The Senior Independent Director is available to 
Shareholders should they have concerns that cannot be resolved 
through the normal channels involving the Executive Directors or 
the Chairman.

Changes to the Board 
The following individuals were appointed to the Board as Independent 
Non-Executive Directors on the dates set alongside their names: 

 > Carl Symon and Warren Tucker – 3 October 2013.
 > Annet Aris – 1 July 2014.

The search, selection and appointment process for Non-Executive 
Directors is fully described in the section on the Nominations 
Committee on pages 87 and 88.

The following individuals retired from the Board on 20 February 2014:

 > Roger Burnell (Independent Non-Executive Director). 
 > Peter Marks (Non-Executive Director).

Changes to the Committees
In view of the changes to the membership of Board as detailed above, 
a number of changes to the Chairs and memberships of the Board’s 
Committees was agreed during the year. These are detailed in the 
relevant Committee sections on pages 84 to 92.

Board induction and training 
An induction programme tailored to meet the needs of individual 
Directors is provided for each new Director. Overall, the aim of 
the induction programme is to introduce new Directors to the 
Group’s business, its operations and its governance arrangements. 
Such inductions typically include meetings with senior management, 
visits to the Company’s business segments where they receive a 
thorough briefing on the business and meet with the Management 
Team, and the receipt of presentations on other key business areas 
and relevant documentation. Individual induction requirements are 
monitored by the Chairman, with the support of the Group Company 
Secretary, to ensure that new and recently appointed Directors gain 
sufficient knowledge about the Group to enable them to contribute 
to the Board’s deliberations as swiftly as possible. As a number of 
new Directors have joined the Board in the past two years, there 
has been a high level of induction activity. New Directors also go on 
a destination visit during which time they meet with in-destination 
staff and are taken through every aspect of the customer experience. 
The induction content and process has evolved significantly as we 
build on the experience of inducting each new Director. We are now 
using that experience for the benefit of our longer-serving Directors, 
by giving them the opportunity to accompany and participate in any 
aspect that they feel would further enhance their knowledge and 
understanding of the Group.

In response to the 2013 Board evaluation in order to fully support 
the new Directors and ensure they gained a high level of knowledge 
about the Group’s businesses, our strategy and the transformational 
initiatives, a series of two-hour training and strategy support 
presentations were given to the Board after each of its meetings. 
This programme, which was in addition to the normal business 
reviews, ensured the new members of the Board had sufficient 
knowledge to be able to contribute fully to the Board’s review and 
development of strategy at its meeting in September 2014.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2 
 
81

Directors’ conflicts of interest 
From 1 October 2008, the Companies Act codified the Directors’ duty 
to avoid a situation in which they have, or can have, an interest that 
conflicts, or possibly may conflict, with the interests of the Company. 
A Director will not be in breach of that duty if the relevant matter has 
been authorised in accordance with the Articles of Association by the 
other Directors. 

The Board has established a set of guiding principles on managing 
conflicts and has agreed a process to identify and authorise conflicts. 
As part of that process, it has also agreed that the Nominations 
Committee should review the authorised conflicts every six months, 
or more frequently if a new potential conflict arises for an existing 
Director. The Nominations Committee reviews the interests of 
candidates prior to making recommendations for the appointment 
of new Directors. The Nominations Committee and Board applied the 
above principles and process throughout the year to 30 September 
2014 and confirm that these have operated effectively. 

Re-appointment of Directors 
In accordance with the Code and the Company’s Articles of Association, 
all Directors are subject to election by Shareholders. At the AGM held in 
February 2014, each of the Directors (other than Roger Burnell and 
Peter Marks who retired from the Board at that meeting) were 
submitted for election/re-election. The Board has agreed that the 
Directors will continue to be subject to annual election in the future. 
Non-Executive Directors are initially appointed for a three-year term, 
subject to annual election by Shareholders and, subject to rigorous 
review by the Nominations Committee and continued annual 
re-election by Shareholders, can serve up to a maximum of three 
such terms. 

Operation of the Board 
Throughout the year, a fully encrypted electronic portal system was 
operated, which enabled Board and Committee papers to be delivered 
securely to the Directors. This enabled a faster and more secure 
distribution of information, accessed using electronic tablets, and 
reduced resource usage. The CEO kept the Board updated on matters 
affecting the business between meetings. 

The Group Company Secretary, who was appointed by the Board, is 
responsible for advising and supporting the Chairman and the Board 
on corporate governance matters as well as ensuring that there is 
a smooth flow of information to enable effective decision making. 
All Directors have access to the advice and services of the Group 
Company Secretary and the Group General Counsel and, through 
them, have access to independent professional advice in respect 
of their duties, at the Company’s expense. The Group Company 
Secretary acts as secretary to the Board and its Committees. 

In accordance with its Articles, the Company has granted a qualifying 
third-party indemnity, to the extent permitted by law, to each Director 
and the Group Company Secretary. The Company also maintains 
Directors’ and Officers’ liability insurance.

Warren Tucker on a site visit to our UK Airline hangar at Manchester Airport. 

Annet Aris on a site visit to our UK Airline hangar at Manchester Airport.

Board training and strategy support presentations, and major business 
updates given during the year:

 > transforming the web;
 > customer-led product strategy;
 > strategy background session covering:

 – market developments;
 – consumer trends;
 – competitive landscape;
 – our strengths and assets;
 > IT vision, strategy and roadmap;
 > comprehensive analysis of the UK Transformation and strategy;
 > strategic update on Wave 2; and
 > strategic update on our customer insights, used for Group-wide 

marketing and commercial actions.

The Board has a programme for holding some of its meetings at the 
business segments, where, in addition to its normal business, the 
Board will focus on the strategy and operations of that segment and 
meet with management and staff. In March 2014, the Board held 
its meeting at the main offices of the UK segment where it received 
presentations on, and met management and staff of, that business. 
The Board has plans to visit the Group’s Northern European Business 
and one of the Group’s key destinations during 2015. At other Board 
meetings and, where appropriate, Committee meetings, the Directors 
receive updates and presentations on developments and changes 
to the business, and to the legislative and regulatory environments. 
In addition to the benefit of the training given, these programmes also 
increase the exposure of senior talent to the Board and gives the Board 
presence across the Group.

Director independence 
At its September 2014 Board meeting, as part of its annual review of 
corporate governance against the Code, the Board considered the 
independence of the Non-Executive Directors against the criteria 
specified in the Code and determined that each was independent. 

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report182

Corporate governance report continued

The Chairman discusses 
and agrees the scope of 
the evaluation with the 
external facilitator.

The external facilitator 
reviews past Board and 
Committee papers and 
minutes then conducts 
individual interviews with 
each of the Directors and 
other senior executives. 
Feedback sessions are 
also held.

The external facilitator 
prepares a report of 
the findings from the 
review identifying 
strengths, challenges 
and priorities. A number 
of recommendations 
are also included for 
discussion by the Board.

The report of the 
findings and the 
recommendations is 
discussed by the Board, 
which agrees an action 
plan for the year ahead.

The action plan 
is continually 
monitored by 
the Chairman 
with regular 
update reports 
to the Board.

Board evaluation 
The Board recognises the benefit of a thorough Board and Committee 
evaluation process, leading to action to improve its effectiveness. 

A thorough evaluation of the Board and its Committees was 
conducted during the year. This was facilitated by Dr Tracy Long of 
Boardroom Review*, under the direction of the Chairman. The process 
involved Dr Long conducting individual interviews with each of the 
current Directors (other than Annet Aris who joined the Board on 
1 July 2014), Roger Burnell and Peter Marks prior to their retirement 
from the Board on 20 February 2014, the Chief Operating Officer, the 
Group General Counsel and the Group Company Secretary; reviewing 
past papers and minutes; and attending the Board and Committee 
meetings in May 2014. The review focused on the Board environment 
and the work of the Board, and in respect of each of these two areas 
identified the strengths, challenges and priorities. The output from the 
evaluation was compiled into a report, which also included a number 
of recommendations by Dr Long. Individual feedback sessions were 
then conducted by Dr Long and the report was then presented to 
the Board at its meeting in July 2014 for consideration and debate. 

The report recognised the Board as high-calibre and, as the 
Transformation progressed, the work of the Board had moved from 
short-term crisis management to more future-looking and strategic.

Significant progress had been made in the past two years and 
that was a reflection of the quality of, and close collaboration with, 
the Senior Management Team.

The report recognised that due to the short tenure of many of 
the Directors there was opportunity and potential to continue to 
develop the Board’s effectiveness, recognising the huge investment 
in induction and training to ensure that the Board were fully abreast 
of the Group’s businesses and challenges that lay ahead. 

The recommendations focused mainly on the further development 
of the Boardroom culture and dynamics and reinforced many of the 
existing practices. The Board has agreed an action plan (see page 83), 
which is being monitored by the Chairman, with the support of the 
Group Company Secretary, and reported regularly to the Board. 
Progress will be disclosed in the 2015 Governance report. 

Separately, the Non-Executive Directors, under the leadership of 
the Senior Independent Director and with input from the Executive 
Directors, conducted an evaluation of the Chairman. The outputs 
from that evaluation were debated by the Board in the absence 
of the Chairman and feedback was given to him by the Senior 
Independent Director. 

The Company’s performance management system applies 
to management at all levels across the Group. The individual 
performance of the Executive Directors is reviewed separately 
by the Chairman and the Remuneration Committee.

*Neither Dr Tracy Long nor Boardroom Review carry out any other work for the Group.

Our Board evaluation processThomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2 83

Outputs from 2013 evaluation
Strengthen the Board with the appointment of additional 
Non-Executive Directors to meet succession requirements.

Agreed action in 2013 and delivered in 2013/14
Three Non-Executive Directors appointed, one of whom was 
appointed as Chair of the Remuneration Committee and another 
who was appointed as the Senior Independent Director following the 
AGM in February 2014, when Roger Burnell retired from the Board.

Continued recruitment of high-calibre management and 
ongoing talent management and development being regularly 
reported to the Board.

Ongoing programme in place with regular reporting to the Board. 
Senior management exposure to the Board as described on pages 
79 to 81.

Requirement for an ongoing comprehensive Board training 
programme to keep pace with the transformational activities.

Request for increased market information and intelligence. 

Continued review and development of strategy.

Outputs from 2014 evaluation

Further develop the induction programme for newly 
appointed Directors to create a common platform of 
understanding of the Company’s challenges, assets and key 
performance indicators.

The Board should continue with its ongoing visits to the 
Business segments to ensure the Board develops and 
maintains a good knowledge of the businesses, is visible to 
the operations and has access to a broad group of executives.

The Board should develop the right balance between challenge 
and support for the Transformation work and clarifying the 
long-term vision and strategy of the Company. The aim should 
be to ensure that all Board members fully understand the 
ongoing Transformation and the importance of the successful 
execution of each element, leading to a sustainable future 
for the Company.

In addition to the new Director induction programme and the regular 
business reviews presented to the Board, a series of additional 
training and strategy support presentations have been delivered 
to the Board after each of its meetings throughout the year.

Increased information has been provided in the additional training 
and strategy support presentations that have been delivered to the 
Board during the year. 

Built into the above training and strategy support presentations 
throughout the year, leading to the review of strategy over the 
Board’s two-day meeting in September 2014.

Agreed action in 2014 
The existing induction programme has been further developed 
and has been complemented significantly by the comprehensive 
programme of additional training and strategy support 
presentations that have been delivered throughout the year, leading 
to the review of strategy at the September 2014 Board meeting.

Continued business and destinations visits planned for 2015.

The Board has agreed the balance, which has been built into the 
Board programme for 2015. 

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report184

Corporate governance report continued

Board 
Chairman, CEO, CFO 
and six Non-Executive 
Directors

The Board has a schedule of matters reserved for its approval and has a formal structure of delegated 
authority, whereby specified aspects of management and control of the Group have been delegated 
to the CEO, the Tour Operator and Air Travel Councils and the Board’s Committees. This was reviewed 
and revised during the year. In addition, the Board has agreed the terms of reference for the Audit, 
Remuneration, Nominations, Risks and Disclosures, and Health, Safety & Environmental Committees 
and the Division of Responsibilities between the Chairman and the CEO.

Nominations Committee
Chairman, CEO, the Senior 
Independent Director and the 
three Independent Non-Executive 
Directors who are the Chairs of 
the Audit, Remuneration and 
HSE Committees.

Remuneration Committee
Six Independent  
Non-Executive Directors.

Health, Safety & Environmental 
Committee
CEO and three Independent 
Non-Executive Directors.

Audit Committee 
Three Independent  
Non-Executive Directors.

Committee report 
on page 87

Committee report 
on page 90

Committee report 
on page 89

Committee report 
on page 85

The schedule of matters reserved, the terms of reference of each of the 
Board’s Committees and the Division of Responsibilities between the 
Chairman and the CEO, are available on request and on the Company’s 
website at www.thomascookgroup.com. The powers of the Directors are 
set out in the Company’s Articles of Association. These are also available 
on the Company’s website. 

The papers in respect of the Audit, Remuneration, Nominations and 
Health Safety & Environmental Committees are circulated to all the 
Non-Executive Directors, regardless of Committee membership. 
Major decisions taken under the Group’s Delegation of Authority 
are reported to the next Board meeting.

Group Executive Committee 
The CEO formed the Group Executive Committee on 1 November 
2013, comprising the most senior business leaders and function 
heads. Like the Thomas Cook Leadership Council, the membership 
of the Executive Committee is both culturally and gender diverse 
reflecting the wide range of diversity amongst employees across the 
Group. The Executive Committee (and prior to its formation the CEO’s 
direct reports) meets regularly to focus on a range of issues in relation 
to the strategic and operational development and performance of 
the businesses. 

To reflect the new approach to managing the business on a Group-
wide basis we significantly strengthened our internal management 
governance arrangements with the creation, in January 2014 of the 
Tour Operator Council and the Air Travel Council. 

Tour Operator Council 
The Tour Operator Council is responsible for providing a streamlined 
Group-wide forum for strategic, financial, operational and trading 
decisions affecting the Tour Operator business within clearly defined 
limits under the Group delegation and decision-making matrix.

Thomas Cook Leadership Council 
The Thomas Cook Leadership Council (“TCLC”), comprises the top 130 
leaders across the Group. The TCLC meets four times a year to review 
performance and help develop the Group’s strategy.

Air Travel Council
The Air Travel Council is responsible for providing a streamlined 
Group-wide forum for strategic, financial and operational decisions 
affecting the Group’s airlines within clearly defined limits under 
the Group delegation and decision-making matrix.

The Board and its primary committeesThomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 285

Role of the Committee 
The Board has delegated to the Committee responsibility for 
overseeing the financial reporting, internal risk management and 
control functions and for making recommendations to the Board 
in relation to the appointment of the Company’s internal and 
external auditors. 

In accordance with its terms of reference, the Committee, which 
reports its findings to the Board, is authorised to: 

 > monitor the integrity of the annual and half-year results and interim 

management statements, including a review of the significant 
financial reporting judgements contained in them; 

 > review the Company’s internal financial controls and internal control 

and risk management systems; 

 > monitor and review the effectiveness of the Company’s internal 

audit function; 

 > establish and oversee the Company’s relationship with its external 
auditors, including the monitoring of their independence; and

 >  monitor matters raised pursuant to the Company’s 

“whistleblowing” arrangements. 

To enable it to carry out its duties and responsibilities effectively, the 
Committee relies on information and support from management 
across the business. The full terms of reference of the Committee are 
available at www.thomascookgroup.com or from the Group Company 
Secretary at the registered office. 

Principal activities during the year 
The main focus of the Audit Committee during the year has been to 
support and oversee the continued improvement, led by executive 
management, to the Group’s risk management and internal control 
arrangements. In that regard, the Committee welcomed the 
strengthening of the Enterprise Risk and Audit function and the 
Finance function with a high-calibre and diverse team of professionals. 
The Committee is supported in its work by the Risk Matters Group, 
which reports into the Audit Committee, the Risks and Disclosures 
Committee and the CEO – see page 48 for details. The Committee 
also welcomed the commencement of the Finance Transformation 
that will improve controls and the support it gives to the Group’s 
businesses. The significantly increased activity in respect of risk 
management, controls and internal audit for both transformational 
and business as usual activities has been summarised in 
comprehensive reports that have been presented to and reviewed by 
the Committee at each of its meetings during the year. This activity, 
together with reports from the external auditors, has supported 
the Audit Committee in providing its advice to the Board in respect 
of the effectiveness of internal control (see section headed “Risk 
management and internal control” on page 91 below). At the end of 
two of its meetings during the year, the Committee (and also those 
Non-Executive Directors who are not on the Committee) met with 
the Director of Enterprise Risk and Audit and the external auditors in 
the absence of management.

The Committee focused on the 
continued improvement to the 
Group’s risk management and 
internal control arrangements. 

Chairman  
Martine Verluyten*

Meetings  
Four

Other members 
Carl Symon  
Warren Tucker*

Directors’ biographies 
on pages 76 and 77

Meetings also regularly attended by: 
The Chairman and the other Non-Executive 
Directors, Harriet Green (CEO), Michael Healy (CFO), 
Craig Stoehr (Group General Counsel), 
Lee Bradley (Director of Enterprise Risk and Audit), 
Derek Woodward (Group Company Secretary), 
Gavin Manson (Group Head of Financial Reporting) 
and PricewaterhouseCoopers LLP (“PwC”). 

Composition of the Committee 
Roger Burnell and Dawn Airey stepped down 
from the Committee on 20 February 2014 and 
17 March 2014 respectively. Carl Symon and 
Warren Tucker were appointed to the Committee 
on 17 March 2014.

*Martine Verluyten and Warren Tucker are considered by the Board  
to have recent and relevant financial experience, as required by the Code.

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report1Audit Committee86

Corporate governance report continued

In addition to its focus on risk management, controls and internal 
audit described opposite, the Committee has discharged its 
responsibilities during the year and has reviewed: 

Financial
 > The full and half-year results 
(including accounting issues 
and judgements) and the 
interim management 
statements issued 
during the year; and the 
processes underpinning 
the preparation of those 
documents
 > Information in support of the 
statements in relation to going 
concern, fair balanced and 
understandable and disclosure 
of information to the auditors
 > The annual work plan for 
each of the internal and 
external auditors

Governance
 > The Committee’s own work 
plan for the year and a review 
of historic activity against 
the Committee’s terms 
of reference
 > The effectiveness of the 
Group Enterprise Risk and 
Audit function
 > The effectiveness of the 
external audit process
 > The Group’s compliance 
programmes

Within its terms of reference, the Committee is authorised to 
monitor the integrity of the annual and half-year results and interim 
management statements, including a review of the significant 
financial reporting judgements contained in them. At its meeting 
in November 2014, the Committee reviewed a comprehensive 
paper prepared by the Group Head of Financial Reporting, which 
set out the Group’s accounting policies and basis of preparation; 
gave consideration to a number of key disclosure considerations, 
including going concern, separately disclosed items and like-for-like 
analysis; matters arising in the preparation of the Group accounts; 
and the impact of new accounting developments. The Audit 
Committee also reviewed a paper prepared by the external auditors, 
which included the significant reporting and accounting matters. 
Both papers were reviewed and discussed by the Audit Committee. 
The Committee pays particular attention to matters that it considers 
to be important by virtue of their impact on the Group results and 
remuneration of senior management, or the level of complexity, 
judgement or estimation in their application in preparation of the 
Group’s financial statements. The significant issues considered 
by the Audit Committee were as follows: 

Significant issue considered  
by the Committee

How the issue was addressed  
by the Committee

Going Concern: The appropriateness of 
preparing the Group financial statements 
for the half-year and full year on a going 
concern basis. 

The Group’s accounting policies and 
application of them: During the year, the 
Group conducted a comprehensive review 
of its accounting policies and their consistent 
application across the Group. This included 
focus on the treatment of aircraft leases and 
associated maintenance provisions.

Impairment and deferred tax: In view 
of the Group’s losses in recent years, the 
Committee considered whether there was a 
need to impair certain asset values, including 
goodwill and the reasonableness of the 
Group’s recognition of deferred tax assets. 

Separately disclosed items: The Group 
has an established policy of separately 
disclosing items that are either exceptional 
or detract from the reader’s understanding 
of the underlying performance of the Group. 

The Committee considered papers prepared 
by management and, taking into account 
the external auditors’ review of these papers 
and their assumptions, concluded that 
management’s recommendation to prepare 
accounts on a going concern basis was 
appropriate.

The Committee reviewed a paper prepared by 
management covering the impact of the review 
on accounting matters across the Group and 
consideration of any required disclosure. 
Having considered the paper the Committee 
agreed with management’s proposals.

The Committee considered a paper presenting 
management’s intended approach and having 
taken input from the auditors, agreed with 
management’s proposals.

The Committee considered management’s 
presentation of separately disclosed items 
and in particular items relating to the Group’s 
Transformation and certain non-cash finance 
allocations. Having considered the matter, the 
Committee agreed to adopt management’s 
proposed presentation.

Hotel prepayments: The Group advances 
payments to certain strategic hotel 
partners both across multiple years and 
within years. The Group is developing 
the control environment around making 
and recovering advances. 

The Committee considered a paper prepared 
by management covering the current 
position in respect of advances to hoteliers 
and proposed development of processes 
and controls. The Committee endorsed 
management’s proposals.

Control environment during 
Transformation: The Group is currently 
engaged in a fundamental Transformation 
encompassing most aspects of its activities. 
The Transformation requires evolution 
of several aspects of the Group’s financial 
reporting and control environment and 
processes. During the year, the Group 
commenced a comprehensive finance 
transformation project. 

The Committee considered the broader risks 
associated with this Transformation as well as 
focusing on the operation of the Group’s control 
environment throughout the Transformation 
period. The Committee considered papers 
prepared by management that highlighted 
the development requirements and plans 
within finance (endorsed) and a report by 
management on the operation of financial 
and non-financial controls throughout the year.

Auditor Rotation: The Group is required 
to comply with developing regulatory 
requirements in respect of Auditor rotation.

The Committee considered a paper prepared 
by management which highlighted the 
developing regulatory and governance 
framework and highlighted the relevant 
impact on the Group.

External auditors 
A policy is in place which requires all material non-audit work proposed 
to be carried out by the external auditors to be pre-authorised by the 
Committee in order to ensure that the provision of non-audit services 
does not impair the external auditors’ independence or objectivity. 
The policy, which is appended as a schedule to the Audit Committee’s 
terms of reference, is published on the Company’s website at 
www.thomascookgroup.com. An analysis of the fees earned by 
the Group’s auditors for audit and non-audit services is disclosed in 
Note 6 to the financial statements. PwC were appointed as the sole 
auditors to the Group in 2008 and since that date have complied with 
the partner rotation requirement set out in the Ethical Standards for 
auditors; Paul Cragg, a Partner of PwC, was appointed Senior Statutory 
Auditor in February 2013. PwC were re-appointed as the Company’s 
auditors by Shareholders at the AGM held on 20 February 2014. 

PwC have confirmed their independence as auditors of the Company 
in a letter addressed to the Directors.

At its meeting in November 2014, the Audit Committee reviewed the 
effectiveness of the external audit process. This included reviewing 
comprehensive papers from both management and the external 
auditors, which set out the planning and execution of the conduct of 
the audit. The Audit Committee then held a meeting with the external 
auditors in the absence of management to discuss further. Upon the 
recommendation of the Audit Committee, PwC will be proposed for 
re-election by Shareholders at the AGM to be held on 23 February 
2015. In reaching its decision to propose PwC for re-election, the Audit 
Committee took into account the effectiveness of the external audit 
process, the length of tenure of PwC as auditors and the objectivity 
and independence of the external auditor.

Committee activitiesThomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 287

Role of the Committee 
The Board has delegated to the Committee responsibility for 
reviewing and proposing appointments to the Board and for 
recommending any other changes to the composition of the Board 
or its Committees. The principal responsibility of the Committee is 
to make recommendations to the Board on all new appointments to 
the Board, as well as Board balance and composition. The Committee 
ensures that there is clarity in respect of the role description and 
capabilities required for such appointments. The Committee is also 
responsible for reviewing, at least every six months, or more frequently 
if required, the Directors’ potential conflicts of interest and for making 
recommendations to the Board in respect of authorising such matters. 

The full terms of reference of the Committee are available at 
www.thomascookgroup.com or from the Group Company Secretary 
at the registered office. 

Principal activities during the year 
At its meetings during the year, the Committee discharged its 
responsibilities as listed above and in particular: 

Governance
 > Considered the re-appointment of the Directors before making a recommendation 
to the Board regarding their re-election at the 2014 AGM;
 > Conducted a thorough process and made recommendations to the Board 
to appoint additional Non-Executive Directors to strengthen the Board;
 > Considered Directors’ potential conflicts of interests

The Board is strengthened 
by the appointment of three 
additional Independent 
Non‑Executive Directors.

Chairman  
Frank Meysman 

Meetings  
Four

Other members 
Emre Berkin, Harriet Green, Carl Symon, 
Warren Tucker and Martine Verluyten

Directors’ biographies 
on pages 76 and 77

Meetings also regularly attended by: 
The other Non-Executive Directors, 
Derek Woodward (Group Company Secretary) 
and Craig Stoehr (Group General Counsel). 

Composition of the Committee 
A majority of the members of the Committee 
are Independent Non-Executive Directors. 
Roger Burnell and Dawn Airey stepped down from 
the Committee on 20 February 2014 and 17 March 
2014 respectively. Carl Symon and Warren Tucker 
joined the Committee on 17 March 2014.

Committee activitiesNominations CommitteeThomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report1One of the key areas of focus in the 
2013 Board effectiveness review was 
to evaluate the breadth of skills and 
experience on the Board. The output 
from that evaluation helped shape 
the candidate profile for the search for 
additional Non‑Executive Directors.

88

Corporate governance report continued

Board appointments policy 
Appointments to the Board are made on merit, against objective 
criteria and with due regard for the benefits of diversity on the 
Board. This process is led by the Committee which, after evaluating 
the balance of skills, knowledge and experience of each Director, 
makes recommendations to the Board. The Board appointments 
policy reinforces the Board’s principle that appointments are made 
on merit, in line with its current and future requirements, and reflect 
the UK listing and international activity of the Group. The policy 
also recognises the benefits of diversity, including gender diversity. 
Appointments during the course of the year have been in line with 
that policy and have reinforced the diverse composition of the Board. 
A table illustrating the diversity of the Board is shown on page 80. 
The Board endorses the aims of the Davies’ report entitled “Women 
on Boards”. The Board’s gender diversity at 44% female is in excess 
of the Davies’ report aim of 25%. The Chairman is a member of 
the 30% Club, which has the aim of promoting the achievement 
of 30% women on FTSE 100 Boards by the end of 2015. A copy of 
the Group’s Board appointments policy can be found on our website 
at www.thomascookgroup.com. 

Non-Executive appointments 
One of the key areas of focus in the 2013 Board effectiveness 
review was to evaluate the breadth of skills and experience on the 
Board. The output from that evaluation (see page 83) helped shape 
the candidate profile for the search for additional Non-Executive 
Directors. Egon Zehnder*, an international search and selection firm, 
was appointed to assist the Chairman to identify a range of suitable 
candidates for review by the Nominations Committee. As a result of 
the ongoing process, Carl Symon and Warren Tucker were appointed 
to the Board on 3 October 2013 and Annet Aris was appointed on 
1 July 2014 . The Chairman and the Committee will continue their work 
in the current year to continue to monitor and develop the Board’s 
succession plans.

*Egon Zehnder does not carry out any other work for the Group.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 289

Role of the Committee 
The Board has delegated to the Committee responsibility to review, 
develop and oversee consistent policy, standards and procedures 
for managing health, safety and environmental risks to the Group’s 
business. It is also responsible for the review and oversight of 
compliance with relevant legislation and regulation relating to health, 
safety and the environment across the Group. 

The full terms of reference of the Committee are available at 
www.thomascookgroup.com or from the Group Company Secretary 
at the registered office. 

Principal activities during the year 
At its meetings during the year, the Committee discharged its 
responsibilities as listed above and in particular reviewed, monitored 
and agreed:

 > The appointment of a new 
Group Head of Health 
and Safety;
 > The Group’s health and 
safety improvement plan, 
including the appointment 
of a new outsourced 
partner to support our 
health and safety audit 
and quality assurance 
programmes
 > The appointment of a 
new Head of Government 
Affairs and Sustainability
 > Transfers and Transport 
audit

 > Customer and employee 
injuries and incidents
 > Group Airline safety 
and reports from the 
Group Aviation Safety 
Management Board
 > The Group aviation drug 
and alcohol policy
 > Government Affairs 
updates
 > Environment updates
 > Approval of the Group’s 
sustainability report

The Group’s sustainability report is available on 
www.thomascookgroup.com/sustainability and contains the Group’s 
health and safety and environmental policies, an explanation of how 
Thomas Cook manages sustainability and progress against targets. 

A summary of the approach and the Group’s performance  
in relation to sustainability is contained 
on pages 67 to 73

The Health, Safety & Environmental 
Committee has overseen a wide 
range of improvements, including 
the appointment of a new Group 
Head of Health, Safety & Security, 
a new outsourced partner to support 
our health and safety audit and 
quality assurance programmes 
and a new Head of Government 
Affairs and Sustainability.

Chairman  
Emre Berkin 

Meetings  
Four

Other members 
Dawn Airey, Annet Aris and Harriet Green

Directors’ biographies 
on pages 76 and 77

Meetings also regularly attended by: 
The other Non-Executive Directors, Lee Bradley 
(Director of Enterprise Risk and Audit), Peter 
Welsh (Group Head of Health, Safety & Security) 
Steve Solomon (Director, Group Aviation Safety, 
Compliance and Security), Anna Campopiano 
(Director of Government and External Affairs), 
Derek Woodward (Group Company Secretary) 
and Craig Stoehr (Group General Counsel). 

Composition of the Committee 
Roger Burnell and Peter Marks stepped down from 
the Committee on 20 February 2014. Annet Aris 
was appointed to the Committee on 1 July 2014. 
Emre Berkin was appointed Chair of the Committee 
in place of Peter Marks on 20 February 2014. 

Committee activitiesHealth, Safety & Environmental CommitteeThomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report190

Corporate governance report continued

The Board was pleased with the 
overwhelming Shareholder support 
given in favour of the resolutions 
at the 2014 AGM in respect of 
the Group’s remuneration policy 
and practice.

Chairman  
Warren Tucker 

Meetings  
Five

Other members 
Dawn Airey, Annet Aris, Emre Berkin 
and Carl Symon

Directors’ biographies 
on pages 76 and 77

Meetings also regularly attended by: 
Frank Meysman (Chairman), Harriet Green (CEO)*, 
Martine Verluyten, Roger Burnell (Independent NED)** 
and Peter Marks (NED)**, Sandra Campopiano (Chief 
People Officer), Judith Mackenzie (Group Head of Reward 
and Performance), Derek Woodward (Group Company 
Secretary) and Craig Stoehr (Group General Counsel). 

*Harriet Green does not attend in respect of matters relating to her remuneration. 

** Until 20 February 2014.

Composition of the Committee 
All members of the Committee are Independent 
Non-Executive Directors. Warren Tucker was 
appointed as a member and Chairman of the 
Committee on 20 February 2014 to replace 
Roger Burnell who retired from the Board 
on that date. Annet Aris was appointed as a 
member of the Committee on 1 July 2014. 

Principal activities during the year 
During the year, the Committee made significant progress 
implementing best practice as it pursues its “Pay for Performance” 
policy. In this connection, the Chairman and the Chairman of 
the Committee conducted extensive consultations with major 
Shareholders and governance bodies. A report detailing 
the composition, responsibilities and work carried out by 
the Remuneration Committee during the year, including an 
explanation of how it applies the Principles of the Code in respect 
of Executive Directors’ remuneration, is included within the 
Remuneration report on pages 102 to 110. 

Finance & Administration Committee 
To facilitate swift and efficient operational management decisions, 
the Board has established the Finance & Administration Committee, 
which has delegated authority within clearly identified parameters 
in relation to day-to-day financing and administrative matters. 

Risks and Disclosures Committee 
The Board has established a Risks and Disclosures Committee, 
which is responsible for implementing and monitoring systems and 
controls in respect of the management of inside information and the 
disclosure of such information to the market in accordance with the 
Company’s obligations under the UK Listing Authority’s Disclosure and 
Transparency Rules. The Committee also receives inputs from the Risk 
Matters Group and maintains executive oversight of the Group’s key 
risks and mitigation strategies. The Committee meets regularly during 
the year to consider the Group’s disclosure obligations and to review 
all results announcements, following certification from individual 
executives from across the businesses. The Committee comprises the 
CEO, who is the Chairman, the CFO, the Director of Enterprise Risk and 
Audit, the Group General Counsel and the Group Company Secretary. 
Other attendees include senior managers from Group Finance and 
Investor Relations.

Shareholder communication and engagement 
The Board promotes open communication with Shareholders. This is 
formalised within the framework of an investor relations programme 
conducted by the CEO, the CFO and the Investor Relations Team. 
The programme included the presentation of preliminary and 
half-year results, which can be accessed on the Thomas Cook Group 
website at www.thomascookgroup.com along with financial reports, 
interim management statements, other market announcements 
and trading updates. During the year, the CEO and CFO have 
conducted a large number of meetings with institutional investors 
and welcome the dialogue that this enables with Shareholders 
and potential Shareholders. 

Additionally, the Board responds to ad-hoc requests for information 
and all Shareholders are entitled to attend the Annual General 
Meeting. Shareholders are given the opportunity to lodge their votes 
by way of proxy and/or to attend such meetings in person where 
they have the opportunity to ask questions of the Board including 
the chairs of the Board Committees, vote by way of a poll and meet 
informally with the Directors to discuss any issues they may wish 
to raise. 

Remuneration CommitteeThomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 291

The Company makes every effort to ascertain investor perceptions 
of the Company and regular reports of investor and analyst feedback 
are provided to the Board.

Such a system is designed to manage rather than eliminate the risk of 
failure to achieve business objectives and can provide only reasonable, 
but not absolute, assurance against material misstatement or loss.

During the year, both the Chairman of the Board and the Chairman 
of the Remuneration Committee had ongoing dialogue with 
Shareholders in respect of Executive remuneration matters. 
Between September and November 2013, they conducted a 
wide-scale engagement with a large number of the Company’s 
major institutional Shareholders (representing over 50% of the 
Company’s shares in issue) and governance bodies to hear their 
views on the Group’s proposed performance targets for both the 
2012 and then forthcoming 2013 awards to the Executive Directors 
under the Performance Share Plan and proposed amendments to 
the Company’s Executive Remuneration Policy, presented in line 
with the new Directors’ Remuneration Regulations. These meetings 
were both supportive and constructive and the Board and the 
Remuneration Committee were briefed on the feedback from the 
above discussions. The views expressed by Shareholders were taken 
into account when finalising executive remuneration arrangements. 
The Board were pleased with the overwhelming Shareholder support 
given in favour of the resolutions at the 2014 AGM in respect of the 
Group’s remuneration policy and practice. 

In line with the authority given at its 2008 AGM, the Company uses 
its website and email as the primary means of communication with 
its Shareholders. This arrangement provides significant benefits for 
Shareholders and the Company in terms of timeliness of information, 
reduced environmental impact and cost. Shareholders may still opt 
to receive their communications in a paper format. The Company’s 
corporate website contains information for Shareholders, including 
share price information and news releases. It can be found at 
www.thomascookgroup.com.

Risk management and internal control 
During the year, there has been continued progress made in the area 
of risk management and internal control. This has been led with a 
distinct “tone from the top” by the CEO and the Executive Committee, 
with the support of the Board and the Audit Committee. A highly 
experienced and dedicated team of risk and audit professionals under 
the leadership of Lee Bradley, the Director of Enterprise Risk and Audit, 
has driven a significant improvement agenda to support management 
in this important area. Furthermore, high-calibre professionals have 
also been recruited into the Group and Segment Finance Teams 
to improve cash management, forecasting and financial controls, 
and to deliver the Finance Transformation. 

The Board recognises its ultimate accountability for maintaining an 
effective system of internal control and risk management that is 
appropriate in relation to both the scope and the nature of the Group’s 
activities and complies with the Turnbull Committee Guidance on the 
UK Corporate Governance Code (the “Turnbull Guidance”) and has 
approved the framework and the standards implemented. 

The Board’s risk appetite and the Group’s approach to risk management 
is more fully described in the Risk management section 
on pages 48 to 51

Review of system of internal control 

During the year, the Board, through the work of the Audit Committee, 
has conducted a review of the effectiveness of the Group’s system 
of internal control. There is an ongoing process for the identification 
and evaluation of risk management and internal control processes, 
which has been in place, and significantly improved, throughout the 
year and remains in place up to the date of the financial statements. 
This includes the process by which management prepares 
consolidated accounts. The work conducted by management is 
complemented, supported and challenged by the controls assurance 
work carried out independently by the external auditors, PwC, and 
the Group Enterprise Risk and Audit function. Regular reports on 
control issues are presented to the Audit Committee by the Director 
of Enterprise Risk and Audit. The Board, in reviewing the effectiveness 
of the system of internal control, can confirm that necessary actions 
have been or are being taken to remedy any significant failings or 
weaknesses identified from that review. 

Going concern 

After making appropriate enquiries and taking into account the 
matters set out in the Risk management section on pages 48 and 
51, the Directors have a reasonable expectation that the Company 
and the Group have adequate resources to continue in operational 
existence for the foreseeable future. For this reason, they continue to 
adopt the going concern basis in preparing the financial statements. 

Internal control and risk management in relation to the 
financial reporting process 

The Group has a thorough assurance process in place in respect of the 
preparation, verification and approval of periodic financial reports. 
This process includes:

 > the involvement of qualified, professional employees with an 
appropriate level of experience (both in Group Finance and 
throughout the business);

 > formal sign-offs from appropriate business segment managing 

directors and finance directors;

 > comprehensive review and, where appropriate, challenge from 

key internal Group functions;

 > a transparent process to ensure full disclosure of information 
to the external auditors. Engagement of a professional and 
experienced firm of external auditors;

 > oversight by the Group’s Audit Committee, involving (amongst 

other duties):
 – a detailed review of key financial reporting judgements which 

have been discussed by management;

 – review and, where appropriate, challenge on matters including:
 – the consistency of, and any changes to, significant accounting 

policies and practices during the year;

 – significant adjustments resulting from an external audit;
 – the going concern assumption; and
 – the Company’s statement on internal control systems, prior to 

endorsement by the Board.

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report192

Corporate governance report continued

The above process, and the review by the Audit Committee of a 
comprehensive note that sets out the details of the preparation, 
internal verification and approval process for the Annual Report 
& Accounts, provides comfort to the Board that the Annual Report 
& Accounts, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for Shareholders to assess 
the Company’s performance, business model and strategy. 

Code of Conduct 

The Group’s Code of Conduct, which was launched in 2013, sets out 
the Group’s Values, Leadership behaviours and Ways of Working 
– how we expect our employees to conduct themselves in their 
everyday working life. It covers areas such as: behaviour towards 
our customers and our people; health and safety; reputation 
management; sustainable operation; supplier relationships; anti-
bribery; conflicts of interest; competition law; risk management and 
controls; fraud, theft and false accounting; IT security; share dealing 
and our prohibition of political donations. The Code also includes 
guidance to employees about their responsibility to report problems 
and issues that come to their attention and the alternative ways 
of raising such issues in escalating order – line management, HR, 
the “ask-Harriet” email facility, which promotes feedback from all 
employees, and the Trustline – see below.

The Code of Conduct was issued to all employees in paper copy and 
is also available on the Group’s intranet and website. In addition, the 
Group Company Secretary is available for advice on any matter which 
may give rise to cause for concern. 

The Code of Conduct is the cornerstone of the Group’s cultural 
Transformation and to ensure it became fully embedded across 
the Group, every employee participated in a thorough training 
programme during 2013. To ensure the progress made is fully 
sustainable and the Code remains embedded across the organisation, 
there is a robust process to ensure that all new employees receive 
training as part of their induction programme; and the Code will be 
refreshed in 2015 and further training will be given to all employees. 
In view of its importance to the Group, training is measured through 
local HR Departments and every employee has to confirm they have 
received their training and understand the Code in their annual and 
half-year performance and development reviews.

The Board receives regular reports and monitors progress in this 
important area.

Whistleblowing 

As mentioned above, the Code includes guidance to employees 
about their responsibility to report problems and issues that come 
to their attention and also the alternative ways of raising such 
issues. This included a thorough re-launch of the independently run 
whistleblowing helpline re-named the Trustline. Details of the Trustline 
are published in the Code of Conduct booklet and also on the Group’s 
intranet site. Also included in the Code of Conduct were details of the 
“ask-Harriet” email facility, which allows every employee across the 
Group to raise issues or make suggestions for improvement directly 
with the CEO. Significant issues brought to management’s attention 
through the Trustline or “ask-Harriet” email facility are reported to the 
Audit Committee.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Code of Conduct processDrafted through engagement with stakeholders: Group-wideThorough training programme for all employeesInclusion in Group-wide survey and performance reviews to confirm awarenessOngoing monitoringFurther training in 201593

Statement of Directors’ responsibilities in 
respect of the Annual Report, the Directors’ 
remuneration report and the financial 
statements 
The Directors are responsible for preparing the Annual Report, 
the Directors’ remuneration report and the financial statements 
in accordance with applicable law and regulations. Company law 
requires the Directors to prepare financial statements for each 
financial year. Under that law, the Directors have prepared the 
Group and the Company financial statements in accordance with 
International Financial Reporting Standards (“IFRSs”) as adopted by 
the European Union. The financial statements are required by law 
to give a true and fair view of the state of affairs of the Company 
and the Group and of the profit or loss of the Group for that period. 

In preparing those financial statements, the Directors are required to: 

 > select suitable accounting policies and then apply them consistently; 
 > make judgements and accounting estimates that are reasonable 

and prudent; and 

 > state that the financial statements comply with IFRSs as adopted by 

the European Union. 

The Directors confirm that they have complied with the above 
requirements in preparing the financial statements. 

The Directors are responsible for keeping proper accounting records 
that show and explain the Company’s transactions and disclose with 
reasonable accuracy at any time the financial position of the Company 
and the Group, and for ensuring that the financial statements and the 
Directors’ remuneration report comply with the Companies Act 2006 
and, as regards the Group financial statements, Article 4 of the IAS 
Regulation. They are also responsible for safeguarding the assets of 
the Company and the Group and hence for taking reasonable steps 
for the prevention and detection of fraud and other irregularities. 

The Directors are responsible for the maintenance and integrity of the 
Company’s website, and legislation in the United Kingdom governing 
the preparation and dissemination of financial statements may differ 
from legislation in other jurisdictions. 

Each of the Directors, who were in office at the date of this report, 
whose names and responsibilities are listed on pages 76 and 77, 
confirm that, to the best of their knowledge: 

 > the Group financial statements, which have been prepared in 

accordance with IFRSs as adopted by the EU, give a true and fair view 
of the assets, liabilities, financial position and profit of the Group; 
and 

 > the Strategic and Directors’ report contained on pages 14 to 73 

includes a fair review of the development and performance of the 
business and the position of the Group, together with a description 
of the principal risks and uncertainties that it faces. 

Fair, balanced and understandable
The Directors confirm that they consider the Annual Report & 
Accounts, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for Shareholders to assess 
the Company’s position and performance, business model and 
strategy. In making this confirmation, the Directors took into account 
their knowledge of the business, which is kept up to date with 
regular reports, updates and business reviews circulated prior to and 
discussed at each Board meeting, and supplemented by a variety 
of written reports, verbal updates and presentations (including the 
training and strategy support presentations detailed on page 81) 
given at Board and Committee meetings as well as a regular flow of 
information about the business between meetings. The Directors 
then took into account the thorough preparation and verification 
process in respect of the Annual Report & Accounts, which included 
sufficient time for the Directors to review the Annual Report & 
Accounts and to feed in their comments to management before 
approving the document.

Disclosure of information to auditors 
Each of the Directors who held office at the date of approval of this 
Directors’ report confirms that: so far as he/she is aware, there is 
no relevant audit information of which the Company’s auditors are 
unaware; and that he/she has taken all steps that he/she ought to 
have taken as a Director to make him/her aware of any relevant audit 
information and to establish that the Company’s auditors are aware 
of that information. 

Share capital and related disclosures 
Disclosures in relation to the share capital of the Company, including 
the Company’s major Shareholders are given in the “Other disclosures” 
section on pages 111 to 113.

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report194

Annual Statement by Chair of Remuneration Committee

Our approach to 
remuneration

Dear Shareholder,

I am pleased to present our report on Directors’ remuneration.

My appointment as Chair of the Remuneration Committee coincided with 
Shareholders giving their support for our Remuneration Policy and report at our 
AGM in February 2014, with votes in favour of 98.9% and 99.56% respectively. 
We are encouraged by this acknowledgement of the significant progress in the 
Company’s performance and our positive, ongoing engagement with Shareholders.

My colleagues and I on the Remuneration Committee intend to continue to 
operate a “best in class” approach to remuneration governance and Shareholder 
engagement. Our overriding objective is for our executives to be remunerated 
within our pay for performance philosophy so as to promote the long-term success 
of the Company.

Our overriding objective 
is for our executives to 
be remunerated within 
our pay for performance 
philosophy so as to promote 
the long-term success 
of the Company.

Warren Tucker 
Chairman of the Remuneration Committee

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 295

Our performance in FY14
We continue to make good progress as we deliver our Transformation 
and profitable growth strategy. Our achievements against our targets 
and key performance indicators are shown on page 9. 

As described on page 43, we have continued to build a people and 
performance centred culture with our customers at the heart of 
everything we do to deliver in a sustainable way the Transformation 
and profitable growth strategy. This required having the right people 
in the right roles focused on the right priorities, with the structure 
and discipline described in the Thomas Cook Business System. 

We have delivered these achievements in the context of challenging 
macro-economic factors and a tough market for travel globally.

Remuneration outcomes in FY14
Despite the achievements outlined above and significant progress 
against our strategic KPIs, we have not met the two financial hurdles 
the Committee required to be met in full before pay-out could be 
made against any Group Bonus Plan measure. Consequently, the 
Committee has determined that no payment will be made under 
the Group Bonus Plan for FY14 for any participant including Executive 
Directors. Although the Group Bonus Plan targets for FY14 are still 
considered to be commercially sensitive, the targets for FY13 are 
disclosed retrospectively on page 104.

Alignment with our Transformation and 
profitable growth strategy
In 2013, we developed and consulted widely on our Remuneration 
Policy and the performance measures for the Performance 
Share Plan, which together with our Group Bonus Plan fully align 
executive reward with the goals of our ongoing Transformation, 
as demonstrated in the chart below. 

We do not propose any changes to our shareholder approved 
Remuneration Policy this year, but have made some refinements to 
our practices in line with developing best practice. In particular, we 
have added a malus provision (clawback of unvested shares) for our 
PSP, consistent with that already in place for the Group Bonus Plan. 

Reflecting the views of our Shareholders
We will consult with our key Shareholders on the performance 
measures and targets for our next award under the Performance 
Share Plan, which we propose to grant in early 2015.

We look forward to your support at the 2015 AGM and throughout 
the year ahead.

Finally, I would like to thank my fellow members of the Committee 
and the people who have assisted us for their contribution over the 
past year.

The performance conditions for the June 2012 PSP and COIP awards 
have been met in full and accordingly the shares will vest in June 2015. 
The 2011 PSP and COIP awards lapsed as performance conditions 
were not met.

Warren Tucker  
Chairman of the Remuneration Committee  
25 November 2014

Our targets and KPIs for our Transformation 
and profitable growth strategy

How our remuneration is aligned with our Transformation and profitable 
growth strategy

FY15 Target

Group Bonus Plan FY15

Performance Share Plan

New product revenue

> £700m1

Reflected as a core measure

Web penetration

> 50%

Reflected as a core measure

–

–

Cost out/profit improvement

> £500m1

Reflected in Group EBIT measure and 
CEO and CFO role-specific objectives

Reflected in our Group EBIT core measure

Sales CAGR (three year)

> 3.5%

Role-specific objectives where appropriate

–

Gross margin improvement

> 1.5%

Reflected in Group EBIT and CEO and CFO 
role-specific objectives

Reflected in our Group EBIT core measure

UK underlying EBIT margin

> 5%

Role-specific objectives where appropriate

–

Cash conversion

> 70%1

Reflected as a core measure

Share price performance

N/A

–

Reflected as a core measure  
for 2012 and 2013 awards

Reflected as a core measure

Notes:
1   As described on page 104, three of the targets set out above have been significantly increased since March 2013, when they were first set and communicated to the market (reflecting the pace and 

extent of progress in respect of the continuing Transformation).

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report196

Directors’ remuneration policy

This Policy report on pages 96 to 101 was approved by Shareholders at the Company’s Annual General Meeting held on 20 February 2014 with 
98.9% of all votes cast in favour. Accordingly, it had binding effect on the Company from that date. As no changes have been made to the policy 
since its approval by Shareholders, it is not proposed to submit it to the Annual General Meeting scheduled to be held on 23 February 2015. 
Although no changes have been made to the policy, certain best practice refinements to how we operate the policy have been made, which are 
fully described in the Annual remuneration report on pages 102 to 110. The Committee is satisfied that the refinements do not provide for any 
additional payments above that permitted by the approved policy, are in line with best practice and are in the interests of Shareholders.

Future policy table

Element

Base salary

Purpose and link to strategic objectives
 > Provides fixed remuneration for the role, 
which reflects the size and scope of the 
Executive Director’s responsibilities.

 > Attracts and retains the high-calibre talent 
necessary to deliver the business strategy.

Operation
 > Salaries are paid monthly and are normally reviewed annually.
 > Consideration is typically given to a range of factors including:
 – size and scope of the Executive Director’s responsibilities;
 – performance and experience; and
 – typical pay levels for comparable roles in companies of a similar size and complexity 

in the relevant market.

Retirement 
benefits

Benefits

 > To provide competitive post-retirement benefits 

or cash allowance equivalent.

 > Attracts and retains the high-calibre talent 
necessary to deliver the business strategy.

 > Ensures the overall package is competitive.
 > Attracts and retains the high-calibre talent 
necessary to deliver the business strategy.

 > Payment may be made either into a pension scheme (for example, a defined contribution plan) 
or delivered as a cash allowance with Company contributions set as a percentage of basic salary.

 > Level of benefit is dependent upon seniority.

 > Provision of a range of benefits by the Company. Such benefits may include those currently provided 
to Executive Directors, as disclosed on page 103. These are reviewed annually by the Committee to 
ensure that they provide a competitive package and facilitate the delivery of the business strategy.

 > The Company reserves the right to deliver benefits to Executive Directors depending on their individual 

circumstances, which may include housing, travel, education, healthcare and other allowances.
 > In the case of non-UK Executives, the Committee may consider additional allowances in line with 

standard practice.

Annual bonus

 > Energises and focuses management on rigorous 

 > Measures and targets are set annually and pay-out levels are determined by the Committee after 

execution of Thomas Cook’s strategy on an 
annual basis.

 > Rewards annual performance against challenging 
annual targets and key performance indicators 
which are critical to the realisation of our business 
strategy. 

 > Compulsory deferral into the Company’s shares 

provides a link to the creation of long-term 
sustainable value, and also a retention element.
 > The claw-back provision enables the Company 

to mitigate risk.

the year end based on performance against those targets.

 > The Committee has full discretion to amend the bonus pay-out (upwards or downwards), if in its 
judgement any formulaic output does not produce a fair result for either the individual Executive 
Director or the Company, taking account of the overall business performance or situation of 
the Company.

 > Executive Directors must defer one-third of their annual bonus into Company shares which then 

vest two years after the cash bonus payment date, subject to continued employment and claw-back 
provisions but no additional performance conditions. Regarding the claw-back provisions, unvested 
share awards lapse in certain scenarios, as described on page 98.

 > Good leaver terms are described in more detail on page 99.
 > At the Committee’s discretion, Executive Directors may receive the value of dividend equivalents 

during the holding period on the vested shares.

Long-term 
share-based 
incentive plan

 > Energises and focuses management on rigorous 
execution of Thomas Cook’s strategy over the 
longer term.

 > The current Performance Share Plan was approved by Shareholders in 2007, and is governed by 

the rules of the plan. A summary of the key features is set out below:
 – awards may be made in the form of conditional shares or options with vesting dependent upon 

 > Rewards sustained performance against 
challenging long-term targets and key 
performance indicators which are critical to 
the realisation of our business strategy. 

 > Long-term performance targets and share-based 
remuneration support the creation of long-term 
Shareholder value. 

the achievement of performance conditions set by the Committee. Vesting of awards will be subject 
to a three-year performance period;

 – the Committee has full discretion to amend the number of shares that vest (upwards or downwards), 

if in its judgement any formulaic output does not produce a fair result for either the individual 
Executive Director or the Company, taking account of the overall business performance or situation 
of the Company;

 – the award will lapse if the participant leaves employment before vesting unless in specific “good 

leaver” circumstances. Good leaver terms are described in more detail on page 99;

 – the Committee may in the event of a variation of the Company’s share capital adjust or amend the 

terms of the awards in accordance with the rules of the plan; and

 – if the Company pays any dividends in respect of record dates falling in the period from the award 

date to the vesting date, the Committee may consider that the Executive should receive a payment 
following delivery of the shares in satisfaction of his award, the value of which is equivalent to the 
cash value of the dividends in respect of any shares that vest.

Chairman and 
Non-Executive 
Director fees

 > To reward individuals for fulfilling the relevant role.
 > Attracts and retains individuals with the skills, 
experience and knowledge to contribute to an 
effective Board.

 > The Committee is responsible for determining the fees for the Chairman of the Company.  

The fees for the other Non-Executive Directors are set by the Board.

 > The fee structure may include:

 – a basic fee;
 – additional fees for chairmanship of Board committees;
 – additional fees for further responsibilities (for example, Senior Independent Directorship); and
 – travel and hotel costs that are deemed to be an employment benefit by the relevant tax authority 

may also be paid.

The Committee reserves the right to make any remuneration or loss of office payments (including the satisfaction of any outstanding awards of variable remuneration made to Executive Directors), 
where the terms of that payment were agreed: (i) prior to the approval of this policy under their original terms – for these purposes, the terms of a share award are “agreed” at the time it is granted; or  
(ii) at a time where the individual was not a Director of the Company, and in the opinion of the Committee, the payment was not in consideration for the individual becoming a Director of the Company.

 > Increases may be made to salary levels in certain circumstances 

in setting and reviewing salary.

Performance metrics

Performance, through our performance management processes, is one of the key considerations 

Maximum opportunity

 > Current salaries are disclosed on page 103.

as required, for example, to reflect:

 – increase in scope of role or responsibility;

 – performance in role; and

 – an Executive Director being moved to market positioning over time.

 > Ordinarily, salary increases will not exceed the average increase 

awarded to other employees in the Group.

 > Current Company contribution rates are disclosed on page 103.

 > Set at a level which the Committee considers is appropriately positioned 

against comparable roles in companies of a similar size and complexity 

None.

in the relevant market.

 > Benefits may include those currently provided to Executive Directors, 

as disclosed on page 103, however the Committee reserves the right 

to provide such level of benefits as it considers appropriate to support 

None.

the ongoing strategy of the Company.

 > For maximum performance:

 – 150% of salary.

 > The Committee will have regard to various performance metrics (which will be determined by 

the Committee) measured over the relevant financial year, when determining bonuses.

 > No less than 70% of the award is based on financial measures and up to 30% of the award may 

be based on the achievement of role-specific objectives, which may be financial or non-financial.

 > For achievement of a “threshold” performance level (the minimum level of performance that results 

in any payment), no more than 20% of the maximum for each element of the bonus pays out.

 > For achievement of a “mid” performance level, no more than 60% of the maximum for each 

performance metric in relation to the bonus pays out.

 > For achievement of a “maximum” performance level 100% of the maximum pays out.

 > Under the plan rules, the aggregate value of all awards made within any 

 > The performance measures for the Performance Share Plan will be a combination of financial 

12-month period must not exceed 200% of base salary (or such other 

measures and share price based measures, measured over at least a three-year performance 

period as the Committee may determine in exceptional circumstances).

period. Normally, the weightings will be as follows:

 > The normal maximum face value of awards is 150% of salary. However, 

 – at least 50% will be based on financial measures;

the Committee has a discretion to award up to the plan rules maximum, 

 – at least 30% will be based on share price based measures ; and

when it believes the situation warrants a higher level of award.

 – the remaining 20% may be based either on financial or share price based measures

 > The Committee will determine more specific performance measures for future awards as the 

Company makes progress with its Transformation during 2014 and will consult with major 

Shareholders ahead of the next award.

 > The performance measures may be adjusted, following grant, by the Committee to ensure a 

consistent basis of calculation and to provide a fair reflection of the Company’s performance.

 > For achievement of a “threshold” performance level (which is the minimum level of performance 

that results in any part of an award vesting), no more than 30% of each respective element of 

 > For achievement of a “maximum” performance level (which is the highest level of performance 

that results in any additional vesting), 100% of each respective element of the award will vest.

 > Normally, there will be straight-line vesting for any performance level between “threshold” 

the award will vest.

and “maximum”.

 > The Committee may substitute, vary or waive the performance targets if an event occurs which 

causes the Committee to consider that the target is no longer appropriate.

 > Set at a level which the Committee (or the Board, as appropriate) 

None.

considers:

 – reflects the time commitment and contribution that is expected 

from the Chairman and Non-Executive Directors; and

 – appropriately positioned against comparable roles in companies 

of a similar size and complexity in the relevant market.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 297

Future policy table

Base salary

Element

Purpose and link to strategic objectives

Operation

 > Provides fixed remuneration for the role, 

which reflects the size and scope of the 

Executive Director’s responsibilities.

 > Attracts and retains the high-calibre talent 

necessary to deliver the business strategy.

 > Salaries are paid monthly and are normally reviewed annually.

 > Consideration is typically given to a range of factors including:

 – size and scope of the Executive Director’s responsibilities;

 – performance and experience; and

 – typical pay levels for comparable roles in companies of a similar size and complexity 

in the relevant market.

 > To provide competitive post-retirement benefits 

 > Payment may be made either into a pension scheme (for example, a defined contribution plan) 

or delivered as a cash allowance with Company contributions set as a percentage of basic salary.

 > Level of benefit is dependent upon seniority.

Retirement 

benefits

Benefits

or cash allowance equivalent.

 > Attracts and retains the high-calibre talent 

necessary to deliver the business strategy.

 > Ensures the overall package is competitive.

 > Attracts and retains the high-calibre talent 

necessary to deliver the business strategy.

 > Provision of a range of benefits by the Company. Such benefits may include those currently provided 

to Executive Directors, as disclosed on page 103. These are reviewed annually by the Committee to 

ensure that they provide a competitive package and facilitate the delivery of the business strategy.

 > The Company reserves the right to deliver benefits to Executive Directors depending on their individual 

circumstances, which may include housing, travel, education, healthcare and other allowances.

 > In the case of non-UK Executives, the Committee may consider additional allowances in line with 

standard practice.

Annual bonus

 > Energises and focuses management on rigorous 

 > Measures and targets are set annually and pay-out levels are determined by the Committee after 

execution of Thomas Cook’s strategy on an 

the year end based on performance against those targets.

annual basis.

 > Rewards annual performance against challenging 

annual targets and key performance indicators 

 > The Committee has full discretion to amend the bonus pay-out (upwards or downwards), if in its 

judgement any formulaic output does not produce a fair result for either the individual Executive 

Director or the Company, taking account of the overall business performance or situation of 

which are critical to the realisation of our business 

the Company.

strategy. 

 > Compulsory deferral into the Company’s shares 

provides a link to the creation of long-term 

 > Executive Directors must defer one-third of their annual bonus into Company shares which then 

vest two years after the cash bonus payment date, subject to continued employment and claw-back 

provisions but no additional performance conditions. Regarding the claw-back provisions, unvested 

sustainable value, and also a retention element.

share awards lapse in certain scenarios, as described on page 98.

 > The claw-back provision enables the Company 

 > Good leaver terms are described in more detail on page 99.

to mitigate risk.

 > At the Committee’s discretion, Executive Directors may receive the value of dividend equivalents 

during the holding period on the vested shares.

 > Energises and focuses management on rigorous 

 > The current Performance Share Plan was approved by Shareholders in 2007, and is governed by 

execution of Thomas Cook’s strategy over the 

the rules of the plan. A summary of the key features is set out below:

Long-term 

share-based 

incentive plan

longer term.

 > Rewards sustained performance against 

challenging long-term targets and key 

performance indicators which are critical to 

the realisation of our business strategy. 

 > Long-term performance targets and share-based 

remuneration support the creation of long-term 

Shareholder value. 

 – awards may be made in the form of conditional shares or options with vesting dependent upon 

the achievement of performance conditions set by the Committee. Vesting of awards will be subject 

to a three-year performance period;

 – the Committee has full discretion to amend the number of shares that vest (upwards or downwards), 

if in its judgement any formulaic output does not produce a fair result for either the individual 

Executive Director or the Company, taking account of the overall business performance or situation 

of the Company;

 – the award will lapse if the participant leaves employment before vesting unless in specific “good 

leaver” circumstances. Good leaver terms are described in more detail on page 99;

 – the Committee may in the event of a variation of the Company’s share capital adjust or amend the 

terms of the awards in accordance with the rules of the plan; and

 – if the Company pays any dividends in respect of record dates falling in the period from the award 

date to the vesting date, the Committee may consider that the Executive should receive a payment 

following delivery of the shares in satisfaction of his award, the value of which is equivalent to the 

cash value of the dividends in respect of any shares that vest.

Chairman and 

Non-Executive 

Director fees

 > To reward individuals for fulfilling the relevant role.

 > The Committee is responsible for determining the fees for the Chairman of the Company.  

 > Attracts and retains individuals with the skills, 

experience and knowledge to contribute to an 

effective Board.

 > The fee structure may include:

 – a basic fee;

The fees for the other Non-Executive Directors are set by the Board.

 – additional fees for chairmanship of Board committees;

 – additional fees for further responsibilities (for example, Senior Independent Directorship); and

 – travel and hotel costs that are deemed to be an employment benefit by the relevant tax authority 

may also be paid.

The Committee reserves the right to make any remuneration or loss of office payments (including the satisfaction of any outstanding awards of variable remuneration made to Executive Directors), 

where the terms of that payment were agreed: (i) prior to the approval of this policy under their original terms – for these purposes, the terms of a share award are “agreed” at the time it is granted; or  

(ii) at a time where the individual was not a Director of the Company, and in the opinion of the Committee, the payment was not in consideration for the individual becoming a Director of the Company.

Maximum opportunity
 > Current salaries are disclosed on page 103.
 > Increases may be made to salary levels in certain circumstances 

as required, for example, to reflect:
 – increase in scope of role or responsibility;
 – performance in role; and
 – an Executive Director being moved to market positioning over time.

 > Ordinarily, salary increases will not exceed the average increase 

awarded to other employees in the Group.

Performance metrics

Performance, through our performance management processes, is one of the key considerations 
in setting and reviewing salary.

 > Current Company contribution rates are disclosed on page 103.
 > Set at a level which the Committee considers is appropriately positioned 
against comparable roles in companies of a similar size and complexity 
in the relevant market.

 > Benefits may include those currently provided to Executive Directors, 
as disclosed on page 103, however the Committee reserves the right 
to provide such level of benefits as it considers appropriate to support 
the ongoing strategy of the Company.

None.

None.

 > For maximum performance:

 – 150% of salary.

 > Under the plan rules, the aggregate value of all awards made within any 
12-month period must not exceed 200% of base salary (or such other 
period as the Committee may determine in exceptional circumstances).
 > The normal maximum face value of awards is 150% of salary. However, 
the Committee has a discretion to award up to the plan rules maximum, 
when it believes the situation warrants a higher level of award.

 > The Committee will have regard to various performance metrics (which will be determined by 

the Committee) measured over the relevant financial year, when determining bonuses.

 > No less than 70% of the award is based on financial measures and up to 30% of the award may 
be based on the achievement of role-specific objectives, which may be financial or non-financial.
 > For achievement of a “threshold” performance level (the minimum level of performance that results 

in any payment), no more than 20% of the maximum for each element of the bonus pays out.
 > For achievement of a “mid” performance level, no more than 60% of the maximum for each 

performance metric in relation to the bonus pays out.

 > For achievement of a “maximum” performance level 100% of the maximum pays out.

 > The performance measures for the Performance Share Plan will be a combination of financial 
measures and share price based measures, measured over at least a three-year performance 
period. Normally, the weightings will be as follows:
 – at least 50% will be based on financial measures;
 – at least 30% will be based on share price based measures ; and
 – the remaining 20% may be based either on financial or share price based measures

 > The Committee will determine more specific performance measures for future awards as the 
Company makes progress with its Transformation during 2014 and will consult with major 
Shareholders ahead of the next award.

 > The performance measures may be adjusted, following grant, by the Committee to ensure a 
consistent basis of calculation and to provide a fair reflection of the Company’s performance.
 > For achievement of a “threshold” performance level (which is the minimum level of performance 
that results in any part of an award vesting), no more than 30% of each respective element of 
the award will vest.

 > For achievement of a “maximum” performance level (which is the highest level of performance 
that results in any additional vesting), 100% of each respective element of the award will vest.

 > Normally, there will be straight-line vesting for any performance level between “threshold” 

and “maximum”.

 > The Committee may substitute, vary or waive the performance targets if an event occurs which 

causes the Committee to consider that the target is no longer appropriate.

 > Set at a level which the Committee (or the Board, as appropriate) 

considers:
 – reflects the time commitment and contribution that is expected 

from the Chairman and Non-Executive Directors; and

 – appropriately positioned against comparable roles in companies 

of a similar size and complexity in the relevant market.

None.

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report198

Directors’ remuneration policy continued

Explanatory detail for future policy table
Changes made in the year

No changes have been made to the policy during the year.

Explanation of chosen performance measures and the 
target setting process

Performance measures have been selected to reflect the targets and 
key performance indicators that are critical to the realisation of our 
business strategy.

Challenging performance targets are set by the Committee each year 
for the annual bonus plan and the PSP. When setting these targets, 
the Committee will take into account a number of different reference 
points, including the Company’s business plan and consensus analyst 
forecasts of the Company’s performance. Full vesting will only occur 
for what the Committee considers to be stretching performance. 

Claw-back

As highlighted in the policy table, a claw-back arrangement is in 
place. Under this arrangement, the unvested deferred annual bonus 
shares may lapse in whole or in part if a claw-back event occurs, 
which includes:

 > a material adverse misstatement of the Company’s 

financial statements;

 > the participant or their team having engaged in gross misconduct 
or in conduct which resulted in significant losses, as determined 
by the Committee; and/or

 > the Company having suffered serious reputational damage, 

as determined by the Committee, as a result of any action taken 
by the participant or his team.

In addition, under the PSP, the Committee has discretion to amend 
the final vesting level should any formulaic output not reflect the 
overall business performance. This discretion allows the Committee 
to decrease or increase the pay-out in the range of 0%–100% of the 
number of shares awarded.

Salary, pension and benefits are not subject to claw-back. 

Policy for the remuneration of employees generally

Remuneration arrangements are determined throughout the Group 
based on the same principle that reward should be achieved for 
delivery of our business strategy and should be sufficient to attract 
and retain high-calibre talent, without paying more than is necessary. 

Thomas Cook has operations based in a number of different 
countries and at different levels of seniority, and though based on 
the overarching principle above, reward policies vary depending 
upon these factors. 

Senior Executives with a significant ability to influence Company 
results may participate in the annual bonus plan and the PSP.

Approach to recruitment remuneration
When agreeing a remuneration package for the appointment of new 
Directors, the Committee will apply the following principles:

 > The package will be sufficient to attract and retain the high-calibre 

talent necessary to develop and deliver the business strategy.
 > The Committee will seek to ensure that no more is paid than 

is necessary.

 > In the next Annual remuneration report, the Committee will explain 
to Shareholders the rationale for the relevant arrangements and 
if and when the transition to the policy described on page 96 
will occur. 

The following elements may be considered by the Committee 
for inclusion in a recruitment package for an Executive Director, 
in addition to the policy elements set out in the table on page 96:

Element

Initial long-term 
incentive award

Initial annual 
bonus opportunity

Compensation for 
forfeited awards

Sign on awards

Notice period

Relocation costs

Approach
An initial long-term incentive award may be made, 
which may be higher than the maximum PSP opportunity, 
as set out on page 96.
The Committee will ensure:
 > The award is linked to the achievement of appropriate 

and challenging performance targets.

 > The award will be forfeited if the performance and 

continued employment conditions are not achieved.

The initial annual bonus opportunity may be set higher than 
the approved policy.
The Committee will ensure the award is linked to 
the achievement of appropriate and challenging 
performance targets.

The terms of any compensation will be determined by 
taking into account the terms of any forfeited awards, 
including:
 > Performance achieved or likely to be achieved.
 > The proportion of performance/vesting period remaining.
 > The form and timing of the original award. 
In certain limited circumstances, for example in order to 
compensate for a loss at a previous employer other than 
for forfeited awards, the Committee may make a one-off 
sign-on award as part of the initial package. 
The Committee retains the discretion to determine, based 
on the circumstances at the time, whether this would be 
in cash or shares, whether or not performance conditions 
or an additional holding period would apply.

The initial notice period may be longer than the Company’s 
six-month policy (up to a maximum of 24 months). 
However, this will reduce by one month for every month 
served, until the Company’s policy position is reached.

Where necessary, the Company will pay appropriate 
relocation costs, in line with standard practice. The 
Committee will seek to ensure that no more is paid than 
is necessary.

An enhanced initial notice period, sign-on awards or increased initial 
annual bonus or long-term incentive award opportunities would only 
be made available in exceptional circumstances.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Under the reporting regulations, Thomas Cook is required to set 
out the maximum amount of variable pay which could be paid to a 
new Director in respect of their recruitment. In order to provide the 
Company with sufficient flexibility in a recruitment scenario, the 
Committee has set this figure as 500% of base salary. This covers 
the maximum annual bonus and the maximum face value of any 
long-term incentive awards.

This level of variable pay would only be available in exceptional 
circumstances, and in order to achieve such a level of variable pay, 
stretching targets would need to be met, over both one year (for 
the annual bonus) and at least three-year (for long-term incentive) 
performance periods.

For individuals becoming Executive Directors as a result of an internal 
promotion from within Thomas Cook or as a result of an acquisition, 
any awards under other arrangements which were made prior to 
joining the Board may be allowed to continue under the original terms, 
or under a revised basis (such as a roll-over into Thomas Cook shares) 
if the Committee determines appropriate.

Fee levels for a new Chairman or new Non-Executive Directors will be 
determined in accordance with the policy set out in the future policy 
table on page 96.

99

Service contracts and loss of office payments
Executive Directors

Executive Directors have Company service contracts. For Harriet Green 
and Michael Healy, the service contracts provide for a six-month notice 
period, from both the Company and the Executive Director. 

If the Company terminates the employment of the Executive Director 
with immediate effect, a payment in lieu of notice may be made. 
This may include base salary, pension and benefits.

Outstanding awards under the performance-linked elements of the 
package will normally lapse if an executive leaves the Company before 
the payment or vesting date. However, in “good leaver” scenarios 
these may vest. 

This may include: 

 > If the participant leaves during the annual bonus performance 
year and before the payment date, a bonus payment in respect 
of the year may be made, pro-rated to reflect the portion 
of the performance year elapsed, and with reference to 
performance achieved. 

 > If the participant leaves before the end of the holding period, 

any unvested deferred bonus shares may vest.

 > Outstanding unvested awards under the PSP vest to the extent 
determined by the Committee taking into account the period of 
time the individual has held the award and performance achieved 
against any relevant performance targets. 

For reference, “good leaver” scenarios include death, disability, injury, 
ill-health, redundancy, retirement, the award holder’s employing 
company or business being sold out of the Group, or any other reason 
that the Committee determines appropriate. 

Other than in the “good leaver” scenarios described, no pay-outs will 
be made under performance-linked elements.

Any “good leaver” awards may vest or be paid out immediately upon 
termination or in line with the original vesting or payment date, at the 
discretion of the Committee. 

Awards granted under the PSP shall lapse at the time of cessation of 
employment unless the Committee has used its discretion to deem 
that an individual is a “good leaver”, when the Committee has the 
discretion to determine when awards vest and, if relevant, when they 
may be exercised. Awards structured as options shall be exercisable 
for a period of six months (or 12 months in the case of death) from 
vesting unless the Committee determines any other period should 
apply. Awards may also vest early if the participant is moved to a 
country where their capacity to hold the award or deal in shares would 
be restricted or they would suffer a tax disadvantage in connection 
with the award. 

In the event of a takeover or winding-up of the Company (other than 
as part of an internal reorganisation of the Thomas Cook Group), 
PSP awards may also vest to the extent determined by the 
Committee, taking into account the period elapsed since grant 
and the performance achieved against any relevant performance 
targets. The awards may also be “rolled over” into new shares of an 
acquiring company.

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report1100

Directors’ remuneration policy continued

Non-Executive Directors

Non-Executive Directors, including the Chairman, are appointed 
pursuant to a letter of appointment. The notice period for the 
Chairman is three months, and one month for the other Non-
Executive Directors. All Non-Executive Directors are subject to 
annual re-election by shareholders at the AGM. The Non-Executive 
Directors’ letters of appointment continue until the date stated in 
their appointment letter unless they are terminated for cause, or 
on the notice period stated, or if they are not re-elected at the AGM. 
The Directors’ service contracts and letters of appointment are kept 
for inspection by Shareholders at the Company’s registered office.

Outside appointments
The Company recognises the benefits to the individual, and to the 
Group, of Executive Directors taking on external appointments as 
Non-Executive Directors. Subject to the approval of the Committee an 
Executive Director may accept such appointments at other companies 
or other similar advisory or consultative roles. The Committee has set 
a limit of one external appointment for each Executive Director, to one 
FTSE 100 or 250 company, or an international company of a similar 
size, unless there is justification for a further appointment. The Board 
will review the time commitment of all outside appointments and 
ensure that it is satisfied that this will not negatively impact upon 
the Executive’s time commitment to the performance of Thomas 
Cook duties.

The Committee may allow Executive Directors to retain any 
fees payable.

Statement of consideration of conditions 
elsewhere in the Company
When setting the policy for Directors’ remuneration, the Committee 
has regard to the pay and employment conditions elsewhere within 
the Group. This includes consideration of: 

 > Salary increases for the general employee population
 > Overall spend on annual bonus
 > Participation levels in the annual bonus and any long-term incentives
 > Company-wide benefit (including pension) offerings
 > Any other relevant factors as determined by the Committee.

In order to take into account the views of the general employee 
population when formulating Director pay policy, the Committee may 
review information provided by the HR function and feedback from 
employee engagement surveys. 

Statement of consideration of Shareholder views
The Company is committed to ongoing engagement and seeks major 
Shareholder views in advance of proposing significant changes to its 
remuneration policies. 

The following describes the 2013 consultation:

 > In response to the advisory Shareholder vote on the Directors’ 

remuneration report at the 2013 AGM, the Chairman of the Board 
met with major Shareholders to discuss the issues raised by them.
 > In addition, after the announcement of the Company’s new strategy 
in March 2013 the Chairman of the Board and the Remuneration 
Committee chairman met with major Shareholders, representing 
cumulatively over 50% of the Company’s share capital in June 
and July 2013 to discuss the approach to performance conditions 
for the September 2012 and September 2013 PSP awards, 
and to present the Remuneration Policy set out under the then 
draft revised Directors’ Remuneration Report Regulations, which 
included the increased annual bonus deferral and the introduction 
of shareholding requirements. At these meetings, soundings 
were taken in respect of Executive Director base pay rises.
 > Subsequent follow-up consultation was carried out during 

September, October and November.

We were pleased with the level of engagement from our Shareholders, 
and the positive, supportive and constructive feedback we received 
on our proposals. Views from all Shareholder meetings were taken 
into consideration when formulating Executive remuneration policy. 
An example of how Shareholders’ views were taken into account was 
that the Committee decided to amend the share-price measurement 
basis to be in line with Shareholder requirements.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2101

Illustrative performance scenarios 
As at 20 February 2014, when this policy was approved by shareholders. 

The charts show the level of remuneration that would be received by the Directors above in accordance with the Directors’ remuneration policy 
in the first financial year it applies (i.e. financial year FY14, as at date of AGM approval). The charts show three scenarios: (a) base salary, benefits 
and pension, (b) mid and (c) maximum.

In developing the scenarios, the following assumptions have been made: 

Base salary, 
benefits 
and pension

Based on what an Executive Director would receive if performance was in line with the following scenario:

Only total fixed pay is received, i.e. base salary, benefits and pension. This is calculated as follows:
 > Base salary as at 20 February 2014, when this policy was approved by shareholders. 
 > Benefits measured at benefits in single figure table in the FY13 report, when this policy was approved by shareholders. 
 > Pension measured by applying cash in lieu rate against base salary as at 20 February 2014.

Mid

CEO

CFO

Base

£680,000

£500,000

Benefits

£186,000

£22,000

Pension

£204,000

£125,000

Total fixed

£1,070,000

£647,000

Based on what an Executive Director would receive if performance was in line the Company’s expectations, 
which would result in the following scenario:
 > Annual bonus pays out at 60% of maximum for mid performance.
 > A PSP award with a face value of 150% (in line with the “normal” grant policy) pays out 30% of maximum, 

being threshold level of vesting.

Maximum

Based on what an Executive Director would receive if performance was in line with the following scenario:
 > Full pay-out of annual bonus, i.e. 150% of salary.
 > A PSP award with a face value of 200% (in line with the “maximum” possible award under the plan rules) pays out 

at 100% of maximum.

Note:
As required by the regulations, Performance Share Plan awards (and amounts included within the bonus which have been deferred into shares) are set out at face value, with no share price 
growth assumptions.

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report1CEO – Harriet Green (cid:18)(cid:17)Total Remuneration (£’000)  Total fixedPSPAnnual bonusMaximumMidBase salary,benefits, pension3,5003,0002,5002,0001,5001,000500039%15%31%100%54%30%31%£1,070£1,988£3,450CFO – Michael Healy (cid:17)(cid:16)Total Remuneration (£’000)3,5003,0002,5002,0001,5001,000500042%17%34%100%49%31%27%£647£1,322£2,397MaximumMidBase salary,benefits, pension  Total fixedPSPAnnual bonus102

Annual remuneration report

The Remuneration Committee presents its Annual Report on 
Directors’ remuneration which is set out below:

Consideration by the Directors of matters 
relating to Directors’ remuneration
The following Directors were members of the Remuneration 
Committee when matters relating to the Directors’ remuneration 
for the year were considered:

 > Warren Tucker (Chair and member since 20 February 2014)
 > Roger Burnell (Chair and member until 20 February 2014)
 > Dawn Airey
 > Annet Aris (from 1 July 2014)
 > Martine Verluyten (until 17 March 2014)
 > Emre Berkin
 > Carl Symon (from 17 March 2014)

The Committee invites individuals to attend meetings, as it deems 
beneficial, to assist it in reviewing matters for consideration. During the 
year, these individuals included Frank Meysman (Chairman), Harriet 
Green (Chief Executive Officer), Peter Marks (Non-Executive Director), 
Craig Stoehr (Group General Counsel), Sandra Campopiano (Chief 
People Officer), Judith Mackenzie (Group Head of Reward and 
Performance) and Derek Woodward (Group Company Secretary). 
Martine Verluyten, Warren Tucker and Carl Symon are also members 
of the Audit Committee and, as such, ensure there is coordination 
in respect of risk and accounting issues.

No Director or senior executive is present at meetings when their 
own remuneration arrangements are discussed. 

External advisers
Deloitte LLP were formally appointed as advisers by the Committee 
following a competitive tender process in June 2012. They were 
appointed specifically to provide the Committee with objective and 
independent advice on executive remuneration matters. Deloitte is 
one of the founding members of the Remuneration Consultants 
Code of Conduct and adheres to this Code in its dealings with the 
Committee. The Committee is satisfied that the advice provided 
by Deloitte is objective and independent. The Committee is also 
comfortable that the Deloitte engagement partner and team, 
that provide remuneration advice to the Committee, do not have 
connections with Thomas Cook that may impair their independence. 
Total fees paid to Deloitte in relation to advice to the Committee 
amounted to £76,050 (charged on a time plus expenses basis). 
Other practices of Deloitte, separate from the executive remuneration 
practice, have provided consulting services in relation to systems and 
organisational design projects and general tax and corporate finance 
advice to the Company during the year. 

During the year, Alithos provided assistance to the Committee 
regarding the calculation of total Shareholder return, for which 
the total fees were £7,200 (based on the number of awards for 
which calculations were performed and the reports produced). 
Alithos was selected by the Company as a service provider, and the 
Committee is satisfied that the advice is independent and objective. 
Alithos provided no other services to the Company.

Single figure of total remuneration 
The following table sets out the single figure of total remuneration for Directors for the financial years ending 30 September 2013 and 2014: 

Executive Directors
Harriet Green

Michael Healy

Non-Executive Directors
Frank Meysman

Dawn Airey

Annet Aris1

Emre Berkin

Carl Symon2

Warren Tucker3

Martine Verluyten

Past Non-Executive Directors
Roger Burnell4

Peter Marks5

Salary/fees

Benefits

Group Bonus Plan

£’000

FY13

680

480

FY14

687

505

FY14

153

24

275

275

41

60

15

66

66

72

80

31

29

60

–

55

–

–

80

80

70

–

–

–

–

–

–

–

–

£’000

FY13

186

22

38

–

–

–

–

–

–

–

–

£’000

FY13

1,785

720

–

–

–

–

–

–

–

–

–

FY14

0

0

–

–

–

–

–

–

–

–

–

PSP

£’000

FY13

FY14

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Pension

£’000

FY13

204

120

FY14

206

126

FY14

1,046

655

Total

£’000

FY13

2,855

1,342

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

316

313

60

15

66

66

72

80

31

29

60

–

55

–

–

80

80

70

Notes:
1  Annet Aris was appointed to the Board with effect from 1 July 2014.
2  Carl Symon was appointed to the Board with effect from 3 October 2013.
3  Warren Tucker was appointed to the Board with effect from 3 October 2013.
4  Roger Burnell retired from the Board on 20 February 2014. 
5  Peter Marks retired from the Board on 20 February 2014. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2103

Additional disclosures
Further information in respect of the salary, benefits, pension, 
annual bonus and PSP amounts included in the previous table are 
given below:

shared the view that it would have been inappropriate to award a 
salary increase in 2013. Instead the Committee decided to recognise 
her performance and continued significant future role with a 
maximum PSP award of 200% in September 2013.

Salary

The table below shows Harriet Green and Michael Healy’s salaries 
during FY14.

Harriet Green

Michael Healy

Salary at  
1 October 2013

£680,000

£500,000

Salary at  
30 September 2014  
(effective 1 April 2014)

£694,280

£510,000

Percentage  
increase

2.1%

2.0%

The Committee’s approach to base pay rises for the CEO and CFO 
was clearly set out in the 2013 remuneration report. 

During the course of 2014, as part of the Group-wide Annual Salary 
Review, the CEO was given a base pay rise of 2.1% with effect from 
1 April 2014. As shown on page 107, this compares with a 2.74% 
average pay rise for UK employees in the same review period.

Michael Healy
As disclosed in the 2013 Annual Report, Michael Healy’s base salary 
was increased from £480,000 to £500,000 (4.2%) with effect from 
1 October 2013. This increase reflected the exceptional performance 
delivered by Michael Healy throughout the year, his continued and 
significant role in the future, and, in his case, internal relativities with 
other senior executives. 

Harriet Green
As disclosed in the 2013 remuneration report, the Committee believed 
the leadership, vision and exceptional achievements delivered by the 
CEO justified a salary increase in 2013, however, both the Committee 
and Harriet Green were mindful of the wider pay context, and they 

In April 2014, as part of the Group-wide Annual Salary Review, 
the Committee increased Michael’s salary by 2% (from £500,000 
to £510,000), providing recognition and retention, in line with 
the average increase awarded to other employees in the Group, 
as shown on table on page 107.

Benefits

The following table sets out the benefits received and the tax paid by the Company in respect of certain benefits:

Name

Harriet Green1

Michael Healy

Frank Meysman2

Car  
allowance

Private  
medical

Life  
assurance

Income 
protection

Accommodation 
costs

Tax on 
accommodation 
costs

Travel  
costs

Tax on  
travel costs

£

15,000

20,000

–

£

1,887

1,887

–

£

1,416

943

–

£

9,906

–

–

£

£

41,894

34,277

–

14,893

–

12,185

£

26,736

812

14,038

FY14  
Total

£

FY13  
Total

£

£

21,875

152,991

185,767

664

–

24,306

41,116

22,489

37,794

1   Harriet Green received provision of accommodation in London and travel costs reimbursed by the Company and includes the income tax assessed by HMRC as payable on accommodation and travel 

elements. Of the benefits disclosed for Harriet Green circa £69,000 net relate to accommodation and travel costs, which are considered necessary due to late and early meetings necessitated by the scale 
and pace of our ambitious Transformation. The overall benefits figure for Harriet Green for FY14 has reduced by 17.6% from FY13, which includes a reduction in hotel costs (31% year-on-year reduction), 
and removal of the £20,000 car allowance for Harriet Green from 1 July 2014 onwards.

2   The figure disclosed for Frank Meysman is in respect of accommodation in London and travel costs reimbursed by the Company and the income tax assessed by HMRC as payable on the London 
accommodation element. Frank Meysman’s travel expenses between Belgium and the UK are not taxable, as he is domiciled in Belgium and is entitled to a specific deduction under HMRC rules.

Other than noted above, income tax and employees NI is not paid by the Company on any other elements of the benefits received by 
Harriet Green, Michael Healy and Frank Meysman.

Pensions

The Company contributes for each of the Executive Directors 
into either a pension scheme or as a cash allowance an amount 
equivalent to 30% and 25% of annual base salary for the CEO and 
CFO, respectively. Currently, both Harriet Green and Michael Healy 
receive their pension contributions as cash allowances. 

Group Bonus Plan

FY14 Group Bonus Plan
For the year, the maximum Group Bonus Plan award opportunity for 
both the CEO and CFO was 150% of salary, one-third of which would 
be deferred into shares for two years, subject to malus (claw-back 
before the vesting date), as described on page 108.

The Group Bonus Plan for FY14 had the following measures, which 
were selected to reflect the strategic and Transformational objectives 
of the Group. 

As described in this Annual Report, Thomas Cook has made good 
progress in FY14. In line with our pay for performance philosophy, 
the Group Bonus Plan performance targets set at the start of the year, 
which are listed in the table above, were stretching and reflected our 
ambition for FY14. Included within those targets, the Committee 
also set two financial hurdles which were both required to be met 
in full before pay-out could be made against any measure. 

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report1MeasuresWeightingHarriet GreenMichael HealyCore measuresGroup EBIT25%Group cash conversion25%Web targets10%New product revenue10%Role specific strategic objectivesGroup cost out10%Group gross margin10%Organisation, people and strategy10%104

Annual remuneration report continued

The financial hurdles for the FY14 Group Bonus Plan were Group 
underlying EBIT and Cash Conversion. In FY14, Group underlying EBIT 
was £323 million and Cash Conversion for incentive purposes was 40%. 
Cash Conversion for incentive purposes excludes the benefit of net 
disposal proceeds of £78 million, with aircraft maintenance cash flows 
of £35 million being deducted. The basis of calculating our reported 
Cash Conversion, which improved from 48% to 62% in FY14, is explained 
in the table on page 57.

be made under the Group Bonus Plan for FY14 for Executive Directors, 
despite their strong performance to deliver good results in a difficult year.

The actual performance targets set at the beginning of the performance 
period are not disclosed as we consider that they remain commercially 
sensitive at this time. We will disclose these targets (including the financial 
hurdles) at such point that the Committee considers they are no longer 
commercially sensitive.

Despite these achievements and significant progress against our 
strategic KPIs, the FY14 outcomes described above were below the 
financial hurdle levels set at the beginning of the period. 

Consequently, the Committee has determined that no payment will 

FY13 Group Bonus Plan
In respect of the payments made under the Group Bonus Plan for FY13, 
we have set out below retrospective disclosure of performance against 
targets, in line with our Commitments to Shareholders, as the Committee 
considers these are no longer commercially sensitive.

Notes: 
1   Group underlying EBIT performance of £263 million for FY13 resulted in 100% achievement of the bonus stretch target. In addition, the Remuneration Committee made an adjustment to the FY13 actual 

performance and bonus targets to include the results of the North American business for the period prior to disposal in FY13. Although this calculation reduced actual performance and increased the bonus 
target, as the North American business made losses prior to disposal while it was budgeted to be profitable, the result showed that 100% of the stretch target would still have been achieved.

Performance Share Plan (“PSP”) awards 

There are no pay-outs in respect of the PSP as no awards made to 
the Executive Directors have yet reached their vesting dates.

Scheme interests awarded during the financial year 

No Performance Share Plan awards were made during the year, 
as the next award date is scheduled for early 2015.

In March 2014, Group Bonus Plan deferred shares were awarded to 
both Harriet Green and Michael Healy in respect of the FY13 Group 
Bonus Plan payment. 

Full details of the scheme interests held by Executive Directors are set out 
on page 109

Payments within the reporting year to past Directors, 
and loss of office payments

There were no payments to past Directors who were not in position 
as a Director at the time a relevant payment was accrued. There were 
also no loss of office payments made within the year. 

Current Executive Director service contracts

The dates of the service contracts for Harriet Green and Michael Healy 
are 23 May 2012 and 8 May 2012. The service contracts are available 
for inspection at the Company’s registered office. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Group CEOMeasuresWeight (as a % of max award) FY13 targets and actual performance achievedResulting level  of award  (% max opportunity)Comparison to FY12 performanceFinancialGroup free cash flow15% >The £53m achieved exceeded the maximum target of £37m100%£(103)mGroup underlying EBIT110% >The £263m achieved exceeded the maximum target of £256m100%68.48% improvementUK underlying EBIT10% >The £65m achieved met the maximum target of £65m100%413% improvementInternal savings10% >Maximum target to identify cost-out of £200m (by end of Q2) and realise £15m by year end >Savings of £250m announced to the market at half year and £70m realised FY13100%n/aExternal funding15% >£1.6bn refinancing plan successfully executed in June 2013100%n/aManagement Information Reporting5% >Significant improvements delivered both in quality of reporting and timing100%n/aStrategic and people35% >Performance judged exceptional against targets set >Highlights include successful approval and launch of the new strategy, critical new leadership appointments and significant improvements in internal and external communication and effective ways of working100%n/aGroup CFOMeasuresWeight (as a % of max award) FY13 targets and actual performance achievedResulting level  of award  (% max opportunity)Comparison to FY12 performanceFinancialGroup free cash flow35% >The £53m achieved exceeded the maximum target of £37m100%£(103)mGroup underlying EBIT135% >The £263m achieved exceeded the maximum target of £256m100%68.48% improvementUK underlying EBIT3% >The £65m achieved met the maximum target of £65m100%413% improvementInternal savings4.5% >Maximum target to identify cost-out of £200m (by end of Q2) and realise £15m by year end >Savings of £250m announced to the market at half year and £70m realised FY13100%n/aExternal funding9% >£1.6bn refinancing plan successfully executed in June 2013100%n/aManagement Information Reporting1.5% >Significant improvements delivered both in quality of reporting and timing100%n/aStrategic, financial and people12% >Performance judged exceptional against targets set >Highlights include leading the successful capital refinancing in May 2013 and continuous improvement of Group Finance processes100%n/a105

Non-Executive Directors
The Chairman is paid a single, consolidated fee of £275,000. 

Performance graphs
Performance of market capitalisation since 31 July 2012:

The Non-Executive Directors are paid a basic fee, plus additional fees 
for chairmanship of Board Committees. 

The annual rates of Non-Executive Director fees are shown in the 
table below: 

The graph set out below shows the increase in the Company’s stock 
market capitalisation during our ongoing Transformation, in the 
period 31 July 2012 to 24 November 2014 (the period between the 
appointment of Harriet Green as CEO and the date of signing this 
Annual Report). 

Annual fees £’000 

TSR performance since 31 July 2012:

The graph set out below shows the Total Shareholder Return 
(“TSR”, described in more detail further below) for holders of 
Thomas Cook Group plc during our ongoing Transformation from 
31 July 2012 to 24 November 2014 (the period between the 
appointment of Harriet Green as CEO and the date of signing the 
Annual Report), based on a starting value of £100 invested, compared 
to the FTSE 250 Index and the FTSE All Share Travel & Leisure Index:

60

20

20

10

10

Position

Non-Executive Director

Additional fee for the Chairman of the Audit 
Committee

Additional fee for the Chairman of the 
Remuneration Committee

Additional fee for the Senior Independent 
Director

Additional fee for the Chairman of 
the Health, Safety and Environmental 
Committee
Note: Fee rates were reviewed during the year and, following a benchmarking exercise, were 
left unchanged. 

Each of the Non-Executive Directors has been appointed pursuant 
to a letter of appointment, which are available for inspection at the 
Company’s registered office. The appointments under these letters 
continue until the expiry dates set out below unless terminated for 
cause or on the period of notice stated below: 

Director

Frank Meysman

Dawn Airey

Annet Aris

Emre Berkin

Carl Symon

Date of latest letter of 
appointment

27 March 2013

27 March 2013

30 April 2014

Expiry date

Notice period

N/A

3 months

11 April 2016

30 June 2017

 27 March 2013

30 October 2015

3 October 2013

2 October 2016

Warren Tucker

3 October 2013

2 October 2016

Martine Verluyten

8 May 2014

7 May 2017

1 month

1 month

1 month

1 month

1 month

1 month

External Appointments
As set out in the Policy report, the Company recognises the benefits of 
Executive Directors taking on external appointments as Non-Executive 
Directors, subject to the limitations set out in the Policy report and to 
Committee approval.

Harriet Green is a non-executive director of BAE Systems plc and 
Emerson Electric Co. Both roles were held prior to her appointment as 
CEO. On her appointment, the Board agreed that she should continue 
to serve on both boards, being satisfied that she will devote sufficient 
time and energy to the Company and that being a non-executive 
director is a mutual benefit to the executive and the Company. For the 
period from 1 October 2013 until 30 September 2014, she received 
fees of £84,000 and $107,000 respectively, which she is allowed to 
retain. She was also granted 1,964 Emerson restricted stock units in 
the year (with a value at the date of the award of $125,000), which 
may not be sold until the restrictions lapse. The restrictions are 
currently expected to lapse in February 2035.

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report1Market capitalisation (cid:17)(cid:16)£m3,0002,5002,0001,5001,000500031 July 12FY14 Q1 IMS– 11 Feb 2014FY13 H1 Results and £1.6bn refinancing – 16 May 2013FY13 Full Year Results– 28 Nov 2013FY14 Q3 IMS– 31 July 201431 May 1430 Nov 1231 Mar 1331 July 1330 Nov 1324 Nov 14FY14 HY Results– 15 May 2014Total Shareholder return £ (31 July 2012 to 24 November 2014)  31 July 1230 Nov 1231 Mar 1331 July 1330 Nov 1331 Mar 1431 July 1424 Nov 141,2001,1001,0009008007006005004003002001000Thomas CookFTSE 250FTSE All Share Travel & Leisure Index106

Annual remuneration report continued

Statutory graph:

The graph below shows the TSR for holders of Thomas Cook Group plc €0.10 Ordinary Shares (€0.01 Ordinary Shares from 3 June 2013) for the 
six-year period since 30 September 2008, measured against the FTSE 250 Index and the FTSE All Share Travel & Leisure Index. These indices 
were chosen as relevant comparators, as the Company is a member of both indices, with one reflecting a broad equity index and the other 
being specific to the travel sector. The calculation of TSR is in accordance with the relevant remuneration regulations and is broadly the change 
in market price together with reinvestment of dividend income. This graph shows the value of £100 invested in Thomas Cook Group plc on 
30 September 2008 compared with the value of £100 invested in the FTSE 250 Index and the FTSE All Share Travel & Leisure Index. 
The intermediate points are the values at the Company’s financial year-ends. 

CEO Single figure 
of remuneration

CEO

Harriet Green1

Sam Weihagen2

FY09

–

–

FY10

–

–

FY11

–

FY 12

FY13

FY14

£717,000

£2,855,000

£1,046,000

£153,000

£1,171,000

Manny Fontenla-Novoa3

£2,996,000

£2,322,000

£2,175,0004

–

Group Bonus Plan pay-out 
(as % maximum opportunity)

Harriet Green

Sam Weihagen

PSP vesting 
(as % of maximum 
opportunity)

Manny Fontenla-Novoa

Harriet Green

Sam Weihagen

Manny Fontenla-Novoa

–

–

96%

–

–

67.5%

–

–

80%

–

–

0%

–

0%

0%

–

0%

0%

–

–

See note 5

100%

23%

–

–

–

–

–

0%

–

–

See note 6

See note 6

See note 6

0%

–

–

–

–

–

The table above shows the prescribed remuneration data (as shown in the left-hand side column) for the Director(s) undertaking the role 
of Chief Executive Officer during each of the last five financial years.

Notes:

1  Harriet Green was appointed CEO on 30 July 2012.

2  Sam Weihagen was appointed CEO on 3 August 2011, and remained in post until the appointment of Harriet Green.

3  Manny Fontenla-Novoa stepped down as CEO on 2 August 2011.

4   The single figure for FY11 for Manny Fontenla-Novoa includes his termination payment, which was a total of £1,166,639 (in respect of contractual entitlements to base salary, pension allowance 

and benefits, in lieu of notice).

5  No Group Bonus Plan targets were set in respect of the two-month period between Harriet Green’s appointment in July 2012 and the September 2012 year end.

6  There was no PSP award vesting in FY12, FY13 and FY14 as none of Harriet Green’s awards had yet reached the end of their performance periods. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Total Shareholder return £ 30 Sept 0830 Sept 0930 Sept 1030 Sept 1130 Sept 1230 Sept 1430 Sept 13250200150100500Thomas CookFTSE 250FTSE All Share Travel & Leisure Index107

Statement of implementation of remuneration 
policy in the following financial year

Group Bonus Plan measures and weightings – FY15

Maximum opportunity for Executive Directors will be 150% of salary. 
In line with our Policy, at least 70% of the Group Bonus Plan will be 
linked to the achievement of financial measures and 30% will be 
linked to role-specific strategic objectives. For FY15, the measures will 
be as follows:

Measures

Group EBIT

Group cash 
conversion

Web targets

New product 
revenue

Group cost out

Weighting % overall 
opportunity

CEO

CFO

25%

25%

10%

10%

10%

10%

10%

Role-specific 
strategic objectives

Group gross margin

Organisation, 
people and strategy

Before any payment can be made under any element of this plan 
Group cash conversion and Group EBIT hurdles must be met. 

The performance measures above were selected to reflect the 
strategic and transformational objectives of the Group. Along with 
the Performance Share Plan targets, these measures create full 
alignment of our reward with our Transformation targets and KPIs, 
as demonstrated on page 95. Our targets will be set on a fixed 
currency basis at the beginning of the performance period.

The Committee considers that the targets are commercially sensitive, 
so these have not been disclosed. We will disclose these targets 
at such point that the Committee considers they are no longer 
commercially sensitive. 

The Committee considers it is important that all senior executives 
share in the same strategic targets and KPIs that will focus Thomas 
Cook on delivery and success. The Group Bonus Plan described above 
(with 70% focus on “core measures” which are consistent for all 
participants and 30% on “role-specific” strategic objectives) is in 
place for the Executive Directors and other senior executives with 
responsibility for delivering our Transformation.

Percentage change in remuneration of 
Chief Executive Officer
The table below sets out the percentage change in the remuneration 
of the CEO. It also sets out the percentage change in the remuneration 
other employees in the Group. A peer group of UK-based employees 
has been selected (excluding any employees whose pay is subject to 
long-term collective agreements). We have selected this peer group as 
the Chief Executive Officer is UK-based and therefore pay movement 
in this peer group is subject to similar external pressures. We have 
excluded employees subject to long-term collective agreements 
for the same reason. In order to ensure that the comparison is on a 
like-for-like basis, we have excluded any new hires or promotions. 

% change in remuneration from FY13 to FY14

% change in  
base salary

2.1%1 

2.74%

% change in  
benefits

 – 17.6%2 

0%3 

% change in  
annual bonus

Core measures

 – 100%

 – 100%4

CEO

UK-based employees

Notes:

1   Details of the increase made in FY14 to Harriet Green’s salary are set out on page 103. 

Harriet Green’s salary remains at a lower level than her predecessors, Sam Weihagen and 
Manny Fontenla-Novoa. Their respective salary rates are shown below:

CEO

Harriet Green 

Sam Weihagen (3 August 2011 to 30 July 2012)

Manny Fontenla-Novoa (to 2 August 2011)

Salary rate per annum (£)

694,280

750,000

850,000

2  The reduction in Harriet Green’s benefits is described on page 103. 

3   The main taxable benefits provided to UK-based employees are private medical insurance 

and car allowance, dependent upon seniority. There has been no change in the Policy level of 
benefits provided. 

4   In order to provide the most direct comparison possible, the Committee considers a focus on all 

employees participating in the Group Bonus Plan is appropriate, as the performance targets have a 
“Group” focus similar to the performance targets in place for Harriet Green. As set out on page 102, 
as the two financial hurdles under the Group Bonus Plan were not met, no pay-out was made under 
this plan.

Relative importance of spend on pay
The chart below displays the relative expenditure of the Company on 
various matters, as required (in the case of Group employees’ pay and 
shareholder distributions) by the relevant Regulations. 

Group underlying EBIT is shown above as this is a key performance 
indicator for the Company. Overall Director pay has also been included, 
to give an indication of its context compared to overall employee pay. 
The figures shown in the table are extracted from the Group’s financial 
statements. The amounts for Group employees’ pay and Directors’ 
pay both include employer social security payments.

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report1Comparative chart (cid:18)(cid:17)£m  20132014Group underlyingEBITOverall expenditureon Directors’ payOverall expenditure onGroup employees’ pay1,2001,00080060040020008901,020Shareholderdistributions003.55.4323263Thomas Cook’sdividend policy is suspended during theTransformation 
108

Annual remuneration report continued

Performance Share Plan

The Committee will grant the next award under the PSP for Executive 
Directors in early 2015. We will consult with our key Shareholders 
on the performance measures and targets (unless commercially 
sensitive), and will disclose these in the RNS announcement at the 
time of grant, as well as in our 2015 annual remuneration report.

Best practice refinements

Certain best practice refinements in how we operate our Policy 
have been agreed during FY14, as set out below:

 > From the awards in early 2015, PSP awards made to Executive 

Directors will be subject to claw-back on unvested shares 
(i.e. a malus provision), in line with the approach taken for 
the Group Bonus Plan deferred shares. This will be enacted 
in the following scenarios:
 –  There has been a material adverse misstatement or 

misrepresentation of the Company’s financial statements or 
of the results of any member of the Group or part thereof;
 – The participant (or his/her team), in the Board’s opinion, 

has engaged in gross misconduct; and/or

 – Any member of the Group or part thereof has suffered serious 
reputational damage or financial downturn, as determined 
by the Board, as a result of any action taken by the Participant 
(or his/her team).

 > Thomas Cook does not have claw-back on shares vested or 

payments made. The Committee will continue to monitor market 
developments on this matter.

Directors’ share and share plan interests
The following tables show the interests of the Directors in the shares 
of the Company as follows:

 > shares held beneficially;
 > shares held as part of the deferred bonus arrangements; and
 > share plan interests (under the Performance Share Plan) held by 

the Executive Directors.

Total beneficial holdings of the Directors:

The beneficial interests of Directors in the shares of the Company are 
listed below: 

Beneficial holdings
(Number of shares as at  
30 September 2014)

Current Directors
Harriet Green

Michael Healy

Frank Meysman

Dawn Airey

Annet Aris

Emre Berkin

Carl Symon

Warren Tucker

Martine Verluyten

Past Non-Executive Directors
Roger Burnell

732,700

43,701

420,000

42,000

–

–

45,000

30,800

165,000

271,169

145,051

 > 2015 PSP awards and, from March 2014, Group Bonus Plan deferred 

Peter Marks

share awards will lapse if an executive gives or receives notice of 
termination of employment with the Company (rather than lapsing 
upon termination of employment, as for previous awards). 

Notes:
All share interests shown above were unchanged as at 25 November 2014.  
The shares shown in the beneficial holdings table above were acquired by the Directors using 
their own funds and not through vested share awards with the exception of 5,753 shares which 
Michael Healy acquired from a vested Group Bonus Plan deferred share award in March 2014.

Shareholding guidelines

Executive Directors are required to hold the Company’s shares to the 
value of 100% of base salary, under the Thomas Cook shareholding 
guidelines operating policy.

Executive Directors are allowed a build-up period which ends after 
sufficient awards under the PSP have vested to provide shares to the 
value of 100% of base salary (after tax has been paid on the shares). 
Until the shareholding guideline is met, after-tax proceeds of vested 
PSP shares cannot be sold. At the year end, Harriet Green had met the 
shareholding guidelines in advance of the end of the build-up period, 
with a holding of 133% of salary. Michael Healy continues to make 
progress towards the one times salary holding. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2109

Group Bonus Plan deferred shares 

The table below sets out the shares held as part of the Deferred Annual Bonus arrangements, as at 30 September 2014:

Harriet Green

Michael Healy

Group Bonus Plan deferred shares

31 March 2014

Group Bonus Plan deferred shares

31 March 2014

251,266

101,351

177.6

177.6

31 March 2015

31 March 2015

Scheme

Date of award

Number of shares awarded

Share price on date of award (pence)

Earliest vesting date

Further details of the Group Bonus Plan deferral process are described on page 96. Group Bonus Plan deferred shares are not subject to any further 
performance conditions, however claw-back may be applied to unvested shares (i.e. a malus provision), as described on pages 98 and 108.

Performance Share Plan (PSP)

The table below sets out the Directors’ PSP interests, as at 30 September 2014:

Harriet Green

Michael Healy

Scheme

Date of award

shares awarded(1,2)

Number of

Share price on date 
of award (pence)

Earliest  
vesting date

Performance measures

PSP 

28/09/2012

7,195,316

17.5

28/09/2015

PSP

30/09/2013

Total:

922,033

8,117,349

153.4

30/09/2016

PSP 

12/06/2012

576,780

16.5

12/06/2015

PSP 

28/09/2012

2, 307,120

17.5

28/09/2015

PSP

30/09/2013

Total:

610,169

3,494,069

153.4

30/09/2016

Subject to share price and financial performance 
measures, further detail available in the 2011/12 
Directors’ remuneration report, and in Note 1 below.

Subject to share price and financial performance 
measures, as set out in Note 2 below.

Subject to share price, further detail available in the 
2011/12 Directors’ remuneration report, and in 
Note 1 below.

Subject to share price and financial performance 
measures, further detail available in the 2011/12 
Directors’ remuneration report, and in Note 1 below.

Subject to share price and financial performance 
measures, as set out in Note 2 below.

Notes:
1   The 2012 PSP awards made to Executive Directors are subject to performance measures set out in the table below.  

The weightings of the performance conditions described in the table below for Michael Healy describe the overall 2012 award (i.e. June 2012 and September 2012),  
though the June 2012 awards will vest subject to share price targets only.

2  The 2013 PSP awards made to Executive Directors are subject to performance measures set out in the table below.

Share price  
(45% of the overall award)

Group EBIT  
(30% of the overall award)

Cash conversion  
(25% of the overall award)

Performance 
level

Applies to 45% of Michael 
Healy’s award and 25% 
of Harriet Green’s award

Applies to 20% of 
Harriet Green’s award 
only

Share price  
(as adjusted 
for the  
Rights Issue)

Vesting  
(% of this 
portion)

Share price  
(as adjusted 
for the  
Rights Issue)

Vesting  
(% of this 
portion)

Performance 
level

Group  
EBIT

Maximum

Threshold

86.69p

26.01p

100%

30%

121.36p

48.55p

100%

0%

Maximum

See below

Threshold

Vesting  
(% of this 
portion)

100%

30%

Performance 
level

Cash  
conversion

Maximum

Threshold

65%

55%

Vesting  
(% of this 
portion)

100%

30%

Share price performance is measured as the highest 60-day average 
share price achieved in the final year of the performance period.

As described in the FY13 Remuneration report, this approach has 
been amended for the 2013 PSP awards.

Group EBIT performance in respect of FY15, 
which is the final year of the three-year 
performance period.

Cash conversion performance measured in 
respect of FY15 cash conversion, which is the 
final year of the three-year performance period.

Group EBIT excludes exceptional items.

Cash conversion is defined as free cash 
flow post exceptional items, before capital 
expenditure/EBITDA.

At the time the performance targets were set, the Committee considered that these were challenging. The Company’s share price when 
Harriet Green joined on 30 July 2012 was 16.25p and in September 2012 when these share price targets were being set it remained around 
the same level. Therefore even the threshold target represented a significant increase. Maximum achievement of the cash conversion target 
would represent achievement of our publicly stated FY15 target of 60% (subsequently increased to 70%).

The Committee also considers the Group underlying EBIT targets to be stretching, however due to our ambitious plans for the business 
transformation we consider that these targets are commercially sensitive at this point. We commit to disclosing the target range on a 
retrospective basis at the end of the performance period. We have discussed this approach with our major shareholders, who are supportive. 

Thomas Cook Group plc  Annual Report & Accounts 2014Financial statements3Governance2Strategic report1110

Annual remuneration report continued

Vesting 
(% of this  
portion)
100%

Share price  
(45% of the overall award)
Performance 
level

Share price

Group EBIT  
(30% of the overall award)
Performance 
level

Group EBIT

Cash conversion  
(25% of the overall award)
Performance 
level

Cash 
conversion

Vesting 
(% of this  
portion)
100%

Vesting 
(% of this  
portion)
100%

Maximum

£3.00

Maximum

See above

Maximum

90%

30%

£2.25

Threshold
Share price performance is measured as the average 
share price performance over the fixed period of 
30 trading days from the release of the preliminary 
FY16 results, with the intention of capturing the 
market’s reaction to the financial results.

Threshold
Group EBIT performance in respect of FY16, which is 
the final year of the three-year performance period.

30%

Group EBIT excludes exceptional items.

70%

Threshold
Cash conversion performance measured in respect 
of FY16 cash conversion, which is the final year of the 
three-year performance period.

30%

Cash conversion is defined as free cash flow post 
exceptional items, before capital expenditure/EBITDA.

The Committee has reviewed where the Company’s performance to date is tracking in relation to the targets and is satisfied that, overall, the 
plan continues to provide sufficient levels of incentivisation to participants.

The scheme interests shown in the tables above (regarding the PSP and Deferred Bonus Plan) were unchanged as at 25 November 2014.

Statement of Shareholder voting 
The table below sets out the results of the vote on the Remuneration report at the 2014 AGM:

Directors’ remuneration policy

Annual remuneration report

Votes for

Number

922,208,978

923,517,925

%

98.90

99.56

Votes against

Number

10,242,471

4,100,757

%

1.10

0.44

Votes cast

Votes withheld

932,451,449

927,618,682

4,297,020

9,122,007

Auditable sections of the Annual Report on remuneration
The auditable sections of the Annual Report are shown on page 102 (single figure of total remuneration section, onwards) to page 105 
(up to and including the section on Non-Executive Directors) and on page 108 (total beneficial holdings section, onwards) to page 109 
(up to and including the Performance Share Plan section).

This Annual Report on remuneration has been approved by the Board of Directors and signed on its behalf by:

Warren Tucker  
Chairman, Remuneration Committee  
25 November 2014

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Thomas Cook Group plc  Annual Report & Accounts 2014 111

Other disclosures

Share capital 
The Company has the following three classes of shares in issue: 

Name

Ordinary Shares of €0.01 each

Deferred Shares of €0.09 each

Deferred Shares of £1 each

Number of shares in issue  
at 30 September 2014 

1,460,776,413

934,981,938

50,000

The Ordinary Shares carry the right to the profits of the Company 
available for distribution and to the return of capital on a winding up of 
the Company. The Ordinary Shares carry the right to attend and speak 
at general meetings of the Company; each share holds the right to 
one vote. The Ordinary Shares are admitted to the premium segment 
of the Official List and to trading on the London Stock Exchange’s 
main market. Both classes of Deferred Shares carry no right to the 
profits of the Company. On a winding up, the holders of the Sterling-
denominated Deferred Shares would be entitled to receive an amount 
equal to the capital paid up on each sterling-denominated Deferred 
Share and the holders of the euro-denominated Deferred Shares 
would be entitled to receive an amount equal to the capital paid up 
on each euro-denominated Deferred Share only after the holders of 
the Ordinary Shares and sterling-denominated Deferred Shares have 
received, in aggregate, the amounts paid up thereon. The holders 
of both classes of Deferred Shares are not entitled to receive notice, 
attend, speak or vote (whether on a show of hands or on a poll) at 
general meetings of the Company. 

As part of the £200 million bank facility announced on 25 November 
2011, the Company issued Warrants to certain of its lenders, giving 
holders the right, at any time until 22 May 2015, to subscribe for 
up to an aggregate of 42,914,639 Ordinary Shares (representing 
approximately 4.9% of the issued share capital of the Company at 
the date of issue) at a subscription price per share of 19.875 pence.

On 10 May 2012, the Company issued Warrants as part of the bank 
facility amendment announced on 5 May 2012 to certain of its 
lenders, giving holders the right, at any time until 22 May 2015, to 
subscribe for up to an aggregate of 43,749,517 Ordinary Shares, 
representing approximately 5.0% of the issued share capital of the 
Company at the date of issue (subsequently increased by 4,440,376 
Ordinary Shares to reflect the Company’s Rights Issue and Placing in 
June 2013) at a subscription price per share of €0.10 (subsequently 
adjusted to €0.0857282 to reflect the Company’s Rights Issue and 
Placing in June 2013). In addition, the Warrants issued as part of the 
bank facility announced in November 2011 were re-priced to the 
same exercise price. As at 24 November 2014, three Warrantholders 
had exercised their Subscription Rights in respect of 7,373,186 
Warrants (exercised into Ordinary Shares on a one-for-one basis). 
As at 24 November 2014, Warrants over 1,939,126 Ordinary Shares 
were outstanding. 

Articles of Association 
The Company’s Articles of Association (the “Articles”) may only 
be amended by a special resolution at a general meeting of 
Shareholders. The Articles are available on the Company’s website 
at www.thomascookgroup.com. 

Authority to purchase shares 
The Company currently does not have authority to purchase its 
own shares. 

Share transfer restrictions 
The Articles are designed to ensure that the number of the Company’s 
shares held by non-EEA nationals does not reach a level which could 
jeopardise the Company’s entitlement to continue to hold or enjoy 
the benefit of any authority, permission, licence or privilege which it, or 
any of its subsidiaries, holds or enjoys and which enables an air service 
to be operated (each an “Operating Right”). In particular, EC Council 
Regulation 1008/2008 on the licensing of air carriers requires that 
an air carrier must be majority-owned and effectively controlled by 
EEA nationals. 

The Articles allow the Directors, from time to time, to set a “Permitted 
Maximum” on the number of the Company’s shares which may 
be owned by non-EEA nationals at such level as they believe is in 
compliance with the Operating Rights, provided that the Permitted 
Maximum shall not be less than 40% of the total number of 
issued shares. 

The Company maintains a separate register (the “Separate Register”) 
of shares in which non-EEA nationals, whether individuals, bodies 
corporate or other entities have an interest (such shares are referred to 
as “Relevant Shares” in the Articles). An interest in this context is widely 
defined (see below). The Directors may require relevant members or 
other persons to provide them with information to enable them to 
determine whether shares are, or are to be treated as, Relevant Shares. 
If such information is not provided, then the Directors will be able, 
at their discretion, to determine that shares to which their enquiries 
relate be treated as Relevant Shares. Registered shareholders will also 
be obliged to notify the Company if they are aware either (a) that 
any share they hold ought to be treated as a Relevant Share for this 
purpose or (b) that any share they hold which is treated as a Relevant 
Share should no longer be so treated. In this case, the Directors shall 
request such information and evidence as they require to satisfy 
themselves that the share should not be treated as a Relevant Share 
and, on receipt of such evidence, shall remove particulars of the share 
from the Separate Register. If the Directors determine that such action 
is necessary to protect any Operating Right due to the fact that an 
Intervening Act (an “Intervening Act” being the refusal, withholding, 
suspension or revocation of any Operating Right or the imposition of 
materially inhibiting conditions or limitations on any Operating Right 
in either case, by any state or regulatory authority) has taken place or 
is contemplated, threatened or intended, or the aggregate number 
of Relevant Shares is such that an Intervening Act may occur or the 
ownership or control of the Company is such that an Intervening Act 
may occur, the Directors may, among other things: 

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112

Other disclosures continued

 > identify those shares that give rise to the need to take action and 

treat such shares as affected shares (“Affected Shares”) (see below); 
or 

 > set a Permitted Maximum on the number of Relevant Shares that 
may subsist at any time (which may not, save in the circumstances 
referred to below, be lower than 40% of the total number of issued 
shares) and treat any Relevant Shares in excess of this Permitted 
Maximum as Affected Shares (see below). The Directors may serve 
a notice (an “Affected Share Notice”) in respect of any Affected 
Share. An Affected Share Notice can, if it so specifies, have the effect 
of depriving the registered holder of the right to attend, vote and 
speak at general meetings which they would otherwise have had 
as a consequence of holding such shares. Such an Affected Share 
Notice can, if it so specifies, also require the recipient to dispose of 
the Affected Shares (so that the Relevant Shares will then cease 
to be Affected Shares) within 21 days or such longer period as the 
Directors may determine. The Directors are also given the power to 
sell such Affected Shares themselves where there is non-compliance 
with an Affected Share Notice at the best price reasonably 
obtainable at the relevant time on behalf of the shareholder. 

In deciding which shares are to be dealt with as Affected Shares, 
the Directors, in their sole opinion, will determine which Relevant 
Shares may give rise to the fact of risk of an Intervening Act occurring 
and, subject to any such determination, will have regard to the 
chronological order in which particulars of Relevant Shares have been, 
or are to be, entered in the Separate Register unless to do so would, in 
the sole opinion of the Directors, be inequitable. If there is a change 
in any applicable law or the Company or any subsidiary receives any 
direction, notice or requirement from any state or regulatory authority, 
which, in either case, necessitates such action to overcome, prevent 
or avoid an Intervening Act, then the Directors may either: 

 > lower the Permitted Maximum to the minimum extent that they 
consider necessary to overcome, prevent or avoid an Intervening 
Act; or 

 > resolve that any Relevant Shares shall be treated as Affected 

Shares. The rights of the Directors referred to above apply until 
such time as the Directors resolve that grounds for the making 
of a determination have ceased to exist, whereupon the Directors 
must withdraw such determination. The Permitted Maximum is set 
at 40%. This Permitted Maximum may be varied by the Directors. 
If the Directors resolve to vary the Permitted Maximum to deal with 
shares as Affected Shares or relax the ownership limitations, they 
shall publish in at least one national newspaper in the UK (and in 
any other country in which the shares are listed) notice of the 
determination and of any Permitted Maximum. 

The Directors shall publish, from time to time: 

 > information as to the number of shares particulars of which 

have been entered on the Separate Register; and 
 > any Permitted Maximum that has been specified. 

As at 24 November 2014, 469,153,032 Ordinary Shares (32.12%) 
were held on the Separate Register. 

The Directors may not register any person as a holder of shares unless 
such person has furnished to the Directors a declaration, together with 
such evidence as the Directors may require, stating (a) the name and 
nationality of any person who has an interest in any such share and, if 
the Directors require, the nature and extent of such interest or (b) such 
other information as the Directors may from time to time determine. 

The Directors may decline to register any person as a Shareholder 
if satisfactory evidence of information is not forthcoming. 
Existing holders of shares will be recorded on the Special Register 
unless and until they have certified, to the satisfaction of the 
Company, that they are EEA nationals. 

A person shall be deemed to have an interest in relation to Thomas 
Cook Group plc shares if: 

 > such person has an interest that would (subject as provided below) 
be taken into account, or which they would be taken as having, in 
determining for the purposes of Part 22 of the Companies Act 2006 
whether a person has a notifiable interest; or 

 > they have any such interest as is referred to in Part 22 of the 

Companies Act 2006, but shall not be deemed to have an interest 
in any shares in which their spouse or any infant, child or stepchild 
(or, in Scotland, pupil or minor) of theirs is interested by virtue of 
that relationship or which they hold as a bare or custodian trustee 
under the laws of England, or as a simple trustee under the laws 
of Scotland, and interest shall be construed accordingly. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Thomas Cook Group plc  Annual Report & Accounts 2014 113

Provisions of change of control 
The Company has a facilities agreement (the “Agreement”) 
in place which consists of £300 million revolving credit facility 
and £200 million bilateral bonding and guarantee facilities and 
€164 million additional facility. The Agreement provides that, on any 
change of control of the Company, the Lenders under the Agreement 
are obligated to negotiate (for a period not exceeding 30 days, unless 
extended by agreement for a further period not exceeding 30 days) 
terms for continuing the facilities but, where agreement on new 
terms cannot be reached, any such Lender is entitled to: (i) receive a 
repayment of amounts owing to such Lender; and/or (ii) cancel all of 
its commitments under the Agreement. 

The Company’s subsidiary, Thomas Cook Finance plc, has outstanding 
€525 million 7.75% guaranteed notes due 2020. On the occurrence of 
certain change of control events relating to the Company, each holder 
has the option to require Thomas Cook Finance plc (the issuer of these 
bonds) to repurchase all or any part of the holders’ notes at a purchase 
price in cash equal to 101% of the principal amount plus accrued and 
unpaid interest.

The Company also has outstanding €400 million 6.75% guaranteed 
notes due 2015 and £300 million 7.75% guaranteed notes due 2017 
(together, the “Notes”). Upon the occurrence of certain change of 
control events relating to the Company (and then only if certain rating 
conditions in respect of the relevant Notes are met), each holder has 
the option to require the Company to redeem or (at the option of 
the Company) to purchase the Notes of such holder at par value plus 
accrued interest. 

Political donations 
The Company did not make any political donations during the 
financial year (2013: nil). 

Major shareholdings 
As at 24 November 2014, the Company had been notified, in 
accordance with rule 5 of the Disclosure Rules and Transparency Rules 
of the UK Listing Authority, of the following major shareholdings in the 
Ordinary Share capital of the Company: 

Name 

Invesco Ltd 

The Capital Group

Standard Life 
Investments Ltd

BlackRock Inc.

Number of  
shares held as at  
24 November 
2014 

156,195,950

106,678,173

89,896,360

72,899,276

Marathon Asset 
Management LLP

69,384,130
Orbis Holdings Limited  43,905,280

Percentage of  
issued capital  
(%) as at  
24 November 
2014 

Number of  
shares held as at  
26 November  
2013 

Percentage of 
issued capital  
(%) as at  
26 November  
2013 

10.70% 156,195,950
N/A

7.30%

6.15%

4.99%

4.75%

3.01%

N/A

72,899,276

69,384,130

N/A

10.74

N/A

N/A

5.02 

4.77

N/A

Independent auditors 
PricewaterhouseCoopers LLP have expressed their willingness to be 
re-appointed as auditors of the Company. Upon the recommendation 
of the Audit Committee, resolutions to re-appoint them as the 
Company’s auditors and to authorise the Directors to determine their 
remuneration will be proposed to the 2015 Annual General Meeting. 

The Strategic report and Directors’ report comprising pages 14 to 113 
have been approved and are signed by order of the Board by: 

Derek Woodward  
Group Company Secretary  
25 November 2014 

Registered office 
3rd Floor, South Building  
200 Aldersgate  
London EC1A 4HD

Registered number 
6091951

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114

Financial statements

Independent auditors’ report

Group income statement

Group statement of other  
comprehensive income

Group cash flow statement

Group balance sheet

Group statement  
of changes in equity

Notes to the financial statements

1 General information

2 Basis of preparation 

3 Significant accounting policies 

4 Segmental information 

5 Personnel expenses

6 Operating expenses

7 Separately disclosed items

8 Finance income and costs

9 Tax

10 Dividends 

11 Earnings per share 

12 Intangible assets

13 Property, plant and equipment

14 Non-current asset investments 

15 Disposals

16 Inventories

17 Trade and other receivables

18 Cash and cash equivalents

19 Trade and other payables

20 Borrowings

21 Obligations under finance leases

22 Financial instruments 

23 Financial risk 

24 Insurance 

25 Deferred tax 

26 Provisions 

27  Discontinued operations and assets  

classified as held for sale 

28 Called-up share capital 

29 Operating lease arrangements 

30 Contingent liabilities

31 Share-based payments 

32 Retirement benefit schemes 

33 Related party transactions

Company financial information

Shareholder information

115

121

122

123

124

126

127

127

127

127

135

138

139

140

141

142

143

143

144

145

146

147

148

148

149

150

150

151

152

155

157

157

158

159

160

161

161

161

163

167

168

178

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2115

Independent auditors’ report to the members of Thomas Cook Group plc

Report on the financial statements
Our opinion 

In our opinion:
 > Thomas Cook Group plc’s Group financial statements and Company 
financial statements (the “financial statements”) give a true and fair 
view of the state of the Group’s and of the Company’s affairs as at 
30 September 2014 and of the Group’s loss and the Group’s and the 
Company’s cash flows for the year then ended;

 > the Group financial statements have been properly prepared 

in accordance with International Financial Reporting Standards 
(“IFRSs”) as adopted by the European Union;

 > the Company financial statements have been properly prepared 
in accordance with International Financial Reporting Standards 
(“IFRSs”) as adopted by the European Union and as applied in 
accordance with the provisions of the Companies Act 2006; and
 > the financial statements have been prepared in accordance with the 
requirements of the Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation.

What we have audited

Thomas Cook Group plc’s financial statements comprise:
 > the Group and Company balance sheets as at 30 September 2014;
 > the Group income statement and statement of other 

comprehensive income for the year then ended;

 > the Group and Company cash flow statements for the year 

then ended;

 > the Group and Company statements of changes in equity for the 

year then ended; and

 > the notes to the financial statements, which include a summary of 
significant accounting policies and other explanatory information.

Certain required disclosures have been presented elsewhere in the 
Annual Report & Accounts (the “Annual Report”), rather than in the 
notes to the financial statements. These are cross-referenced from 
the financial statements and are identified as audited.

The financial reporting framework that has been applied in the 
preparation of the financial statements is applicable law and IFRSs 
as adopted by the European Union and, as regards the Company 
financial statements, as applied in accordance with the provisions 
of the Companies Act 2006.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic reportOur audit approachOverviewAreas offocusAudit scopeMateriality >Overall Group materiality: £15.0m which is based on 5% of the last five years average underlying profit from operations, being profit from operations adjusted for the impact of separately disclosed items. >Full scope audits performed on 32 of 106 units from across the four geographic operating divisions. >Our audit scope provided 77% coverage of the Group’s underlying profit from operations. >Carrying value of goodwill and deferred tax assets. >Aircraft leases and associated maintenance provisions. >Separately disclosed items. >Going concern assessment. >Recoverability of hotel prepayments. >Treasury operations and use of derivative instruments. >Defined benefit pension valuation.116

Independent auditors’ report to the members of Thomas Cook Group plc  
continued

The scope of our audit and our areas of focus

We conducted our audit in accordance with International Standards 
on Auditing (UK and Ireland) (“ISAs (UK & Ireland)”).

We designed our audit by determining materiality and assessing 
the risks of material misstatement in the financial statements. 
In particular, we looked at where the Directors made subjective 
judgements, for example in respect of significant accounting 
estimates that involved making assumptions and considering future 
events that are inherently uncertain. As in all of our audits, we also 
addressed the risk of management override of internal controls, 
including evaluating whether there is evidence of bias by the Directors 
that may represent a risk of material misstatement due to fraud. 

The risks of material misstatement that had the greatest effect on 
our audit, including the allocation of our resources and effort, are 
identified as “areas of focus” in the table below together with an 
explanation of how we tailored our audit to address these specific 
areas. This is not a complete list of all risks identified by our audit. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Area of focusHow our audit addressed the area of focusCarrying value of goodwill and deferred tax assetsRefer to page 129 (Accounting policies) and pages 144 and 157 (notes).The Group holds significant goodwill and deferred tax assets on losses on the balance sheet of £2,469m and £179m respectively. Determining the carrying value of these assets is dependent on complex and subjective judgements by the Directors about the future results of the business.In particular, we focused on the value in use of the UK cash generating unit which makes up 66% of the total goodwill balance and the UK holds a deferred tax asset for losses of £117m. The value of these assets is highly dependent upon the successful implementation of the ongoing UK Transformation programme.If the future forecast results are not achievable, the value of goodwill and recognition of the deferred tax assets may not be appropriate.We challenged management’s future cash flow forecasts by comparing the forecasts to the latest Board approved three-year plan. We performed a critical review of the historical accuracy of budgets and forecasts by, for example, comparing the budgets used in the prior year value in use model against the actual performance of the business in the current year. These procedures enabled us to determine the quality and accuracy of the forecasting process.The key assumptions in the UK forecasts are the successful implementation of the cost-out and profit improvement Transformation programme and resulting growth rates. In assessing the appropriateness of management’s assumptions we considered factors such as independent forecast growth rates for the wider travel industry, progress compared to the plan for the Transformation programme and we benchmarked the external data used in the discount rate calculation against rates used by comparable companies.We applied sensitivity analysis to management’s calculations to ascertain the extent to which reasonable adverse changes would, either individually or in aggregate, require the impairment of goodwill or the deferred tax assets.Aircraft leases and maintenance provisionsRefer to pages 130 and 134 (accounting policies) and pages 158 (notes).Fixed assets for leased aircraft of £578m and provisions of £235m for the maintenance of leased aircraft are held on the balance sheet.This was an area of focus for our audit due to the size of these balances, the inherent level of estimation included in the calculation of the maintenance provisions (based upon forecast aircraft usage and maintenance costs) and the judgement needed to determine whether leases are operating or finance in nature. We examined the appropriateness of the maintenance provision calculations prepared by management by performing an assessment of new obligations, verifying key assumptions such as the quantum and timing of maintenance expenditure to contracts, confirming flying hours to the plane log books maintained by the engineering department and understanding any significant provision releases.We examined the terms included in new or updated aircraft lease contracts to confirm that they have been appropriately accounted for as operating or finance leases.117

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic reportArea of focusHow our audit addressed the area of focusSeparately disclosed itemsRefer to page 133 (accounting policies) and page 140 (notes).The Group continues to have a high level of separately disclosed items which are presented within a separate column on the face of the Income Statement. These items are excluded from management’s reporting of the underlying results of the business.The nature and use of separately disclosed items is explained in the Group’s accounting policy and includes losses on the disposal of subsidiaries, restructuring costs (including redundancy and consultancy costs) and onerous contract provisions which are primarily a result of the aforementioned Group Transformation programme.We focused on this area because separately disclosed items are not defined by IFRSs as adopted by the European Union and it therefore requires judgement by the Directors to identify such items. Consistency in identifying and disclosing items as separately disclosed is important to maintain comparability of the reporting year-on-year.We challenged management’s rationale for the presentation of separately disclosed items, assessing this against the Group’s accounting policy and consistency of treatment with prior periods.We also considered items that were recorded within underlying profit that we considered to be “exceptional” in nature and challenged management as to whether they should be presented within “separately disclosed items”.We assessed the appropriateness of management’s presentation of these items within the financial statements as a whole.Going concern assessmentRefer to page 91 for the going concern statement made by the Directors.This was considered to be an area of audit focus due to the seasonal nature of the Group’s cash flows, which, at certain times, can put pressure on the Group’s headroom under its funding arrangements.We evaluated management’s going concern assessment by challenging the key judgements within the Group’s forecasts including underlying trading, the impact of the Group Transformation cost-out programme and the seasonal nature of the Group’s cash flow.We examined the Group’s funding agreements that are in place and performed a downside sensitivity analysis over the Group’s headroom assessment in respect of its liquidity and compliance with its bank covenants.Consistent with our work performed on the carrying value of goodwill and deferred tax assets, we checked the forecasts to the three-year approved Board plan and assessed the historical accuracy of the Group’s forecasts by comparing prior year budgets to actual results.Our conclusion on the Directors’ Going Concern statement is set out below.Recoverability of hotel prepaymentsRefer to page 134 (key sources of estimation uncertainty) for further information.Significant deposits and prepayments of £290m have been made to hoteliers. This was an area of focus as management exercised judgement in assessing the recoverability of these balances based upon current bookings, historical trend data, forecast future bookings and consideration of the credit-worthiness of the hoteliers.We assessed management’s ability to utilise these hotel prepayments based on actual and forecast bookings at the hotels. We also examined contracts to check that contractual agreements were in place to roll forward prepayments to future seasons. We evaluated management’s contingency plans regarding certain aged prepayments or those deemed to be higher risk, due to the geographic location or credit risk of the hotel, including security over hotel assets to assess whether an appropriate provision had been recorded against those prepayments.118

Independent auditors’ report to the members of Thomas Cook Group plc  
continued

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Area of focusHow our audit addressed the area of focusTreasury operations and use of derivative instrumentsRefer to page 130 (accounting policies) and 152 notes for related disclosures.The Group uses a number of complex hedging structures including options to manage its exposure to adverse movements in fuel prices and foreign exchange rates.The accounting for options and related structures is complex and therefore we focused on this area to check that hedge accounting had been properly applied and the impact of hedging had been properly presented.We used our specialist treasury knowledge to assess the reasonableness of management’s assumptions and the appropriateness of the financial instrument valuations. These assumptions include the methodology used to value the financial instruments and the market data that was used.We evaluated the design of the systems and controls in place within the Group treasury function and tested manual adjustments to the system generated valuation of foreign exchange contracts.For the options used to hedge movements in the fuel prices we examined the structures to check that there were no net written options and that hedge accounting could be applied. Defined benefit pension valuationRefer to pages 131 and 134 (accounting policies) and page 163 (notes) for details of the Group defined benefit schemes.The Group has defined benefit pension plans with net post-retirement liabilities of £447m, which is significant in the context of the overall balance sheet of the Group.The valuation of the pension liabilities requires significant levels of judgement and technical expertise in choosing appropriate assumptions. Unfavourable changes in a number of the key assumptions (including salary increases, inflation, discount rates and mortality) can have a material impact on the calculation of the liability, particularly for the Condor pension schemes which are unfunded. There is also some judgement in the measurement of fair value of pension assets.We used our specialist pension knowledge to evaluate the Directors’ assessment of the assumptions they made in relation to the valuations of the liabilities and assets in the pension plans and the assumptions around salary increases and mortality rates to national and industry averages. We also focused on the valuations of pension plan liabilities and the pension assets as follows: >We agreed the discount and inflation rates used in the valuation of the pension liability to our internally developed benchmarks. >We obtained third-party confirmations on ownership and valuation of pension assets.We checked that there was no impact of specific events, such as changes to schemes and redundancies, arising from the Transformation programme, which should have been incorporated into management’s calculation.We tested underlying inputs, such as employees in the scheme, to the liability valuation used by the scheme actuary. We also evaluated and tested management’s controls and processes over pension data such as leavers to the scheme.119

We agreed with the Audit Committee that we would report to them 
misstatements identified during our audit above £1.0m (2013: £1.0m) 
as well as misstatements below that amount that, in our view, 
warranted reporting for qualitative reasons.

Going concern

Under the Listing Rules we are required to review the Directors’ 
statement, set out on page 91, in relation to going concern. We have 
nothing to report having performed our review.

As noted in the Directors’ statement, the Directors have concluded 
that it is appropriate to prepare the financial statements using the 
going concern basis of accounting. The going concern basis presumes 
that the Group and Company have adequate resources to remain in 
operation, and that the Directors intend them to do so, for at least one 
year from the date the financial statements were signed. As part of our 
audit we have concluded that the Directors’ use of the going concern 
basis is appropriate.

However, because not all future events or conditions can be 
predicted, these statements are not a guarantee as to the Group’s 
and Company’s ability to continue as a going concern.

Other required reporting
Consistency of other information

Companies Act 2006 opinion
In our opinion, the information given in the Strategic report and 
the Directors’ report for the financial year for which the financial 
statements are prepared is consistent with the financial statements.

ISAs (UK & Ireland) reporting
Under ISAs (UK & Ireland) we are required to report to you if, 
in our opinion:
Information in the Annual Report is:
 > materially inconsistent with the information in 

the audited financial statements; or

 > apparently materially incorrect based on, or 

materially inconsistent with, our knowledge of 
the Group and Company acquired in the course 
of performing our audit; or

 > is otherwise misleading.
The statement given by the Directors on page 
93, in accordance with provision C.1.1 of the 
UK Corporate Governance Code (“the Code”), 
that they consider the Annual Report taken as a 
whole to be fair, balanced and understandable 
and provides the information necessary for 
members to assess the Group’s and Company’s 
performance, business model and strategy is 
materially inconsistent with our knowledge of the 
Group and Company acquired in the course of 
performing our audit.
The section of the Annual Report on page 48, 
as required by provision C.3.8 of the Code, 
describing the work of the Audit Committee 
does not appropriately address matters 
communicated by us to the Audit Committee.

We have no 
exceptions to 
report arising from 
this responsibility.

We have no 
exceptions to 
report arising from 
this responsibility.

We have no 
exceptions to 
report arising from 
this responsibility.

How we tailored the audit scope

We tailored the scope of our audit to ensure that we performed 
enough work to be able to give an opinion on the financial statements 
as a whole, taking into account the geographic structure of the Group, 
the accounting processes and controls, and the industry in which the 
Group operates. 

The Group is currently organised into four geographic operating 
divisions: Airlines Germany, Continental Europe, Northern Europe and 
the UK. Each operating division comprises numerous management 
entities which sub-consolidate at a geographic operating division level 
and ultimately at a Group level. The Group financial statements are 
ultimately a consolidation of 106 reporting units representing the 
Group’s operating businesses within these geographic-based divisions 
and the centralised functions.

The reporting units vary in size and we identified 32 reporting units, 
from across the four geographic operating divisions, which required 
an audit of their complete financial information due to their individual 
size or risk characteristics. These reporting units accounted for 77% 
of the Group’s underlying profit from operations and 73% of the 
Group’s revenue.

Specified procedures were performed on certain balances in a further 
12 reporting units comprising the Groups internal IT development 
company (because of the material internally generated intangible 
assets), the Russia operation (because of its size), two Group financing 
companies (because of the material bonds and derivatives held by 
these companies) and the cash and accounts receivable balances in 
certain UK management entities (due to their size).

Our audit work at these reporting units, which included visits by 
the Group Engagement Team to the Sub-Consolidation Teams 
and attendance at their clearance meetings, together with the 
additional procedures performed at Group level, gave us the evidence 
we needed for our opinion on the Group and Company financial 
statements as a whole.

Materiality

The scope of our audit is influenced by our application of materiality. 
We set certain quantitative thresholds for materiality. These, together 
with qualitative considerations, helped us to determine the scope of 
our audit and the nature, timing and extent of our audit procedures 
and to evaluate the effect of misstatements, both individually and 
on the financial statements as a whole. 

Based on our professional judgement, we determined materiality 
for the financial statements as a whole as follows:

Overall Group 
materiality
How we 
determined it

Rationale for 
benchmark  
applied

£15m (2013: £15m).

Based on 5% of the last five years average, 
underlying profit from operations, being profit 
from operations adjusted for the impact of 
separately disclosed items.
We believe that the underlying profit from 
operations provides us with a consistent year-
on-year basis for determining materiality and is 
the metric against which the performance of the 
Group is most commonly measured. We used a 
five-year average because the Group’s results have 
been particularly volatile over the past few years. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report120

Independent auditors’ report to the members of Thomas Cook Group plc  
continued

What an audit of financial statements involves

An audit involves obtaining evidence about the amounts and 
disclosures in the financial statements sufficient to give reasonable 
assurance that the financial statements are free from material 
misstatement, whether caused by fraud or error. This includes an 
assessment of: 
 > whether the accounting policies are appropriate to the Group’s and 
the Company’s circumstances and have been consistently applied 
and adequately disclosed; 

 > the reasonableness of significant accounting estimates made by the 

Directors; and

 > the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the Directors’ 
judgements against available evidence, forming our own judgements, 
and evaluating the disclosures in the financial statements.

We test and examine information, using sampling and other auditing 
techniques, to the extent we consider necessary to provide a 
reasonable basis for us to draw conclusions. We obtain audit evidence 
through testing the effectiveness of controls, substantive procedures 
or a combination of both. 

In addition, we read all the financial and non-financial information 
in the Annual Report to identify material inconsistencies with the 
audited financial statements and to identify any information that is 
apparently materially incorrect based on, or materially inconsistent 
with, the knowledge acquired by us in the course of performing the 
audit. If we become aware of any apparent material misstatements 
or inconsistencies we consider the implications for our report.

Paul Cragg (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors

London

25 November 2014

Adequacy of accounting records and information and 
explanations received

Under the Companies Act 2006 we are required to report to you if, 
in our opinion:
 > we have not received all the information and explanations we 

require for our audit; or

 > adequate accounting records have not been kept by the Company, 
or returns adequate for our audit have not been received from 
branches not visited by us; or

 > the Company financial statements and the part of the Directors’ 
remuneration report to be audited are not in agreement with the 
accounting records and returns.

We have no exceptions to report arising from this responsibility.

Directors’ remuneration

Directors’ remuneration report – Companies Act 2006 opinion
In our opinion, the part of the Directors’ remuneration report to 
be audited has been properly prepared in accordance with the 
Companies Act 2006.

Other Companies Act 2006 reporting
Under the Companies Act 2006 we are required to report to you if, 
in our opinion, certain disclosures of Directors’ remuneration specified 
by law are not made. We have no exceptions to report arising from 
this responsibility. 

Corporate Governance Statement

Under the Listing Rules we are required to review the part of the 
Corporate Governance Statement relating to the Company’s 
compliance with nine provisions of the UK Corporate Governance 
Code. We have nothing to report having performed our review. 

Responsibilities for the financial statements 
and the audit
Our responsibilities and those of the Directors

As explained more fully in the Statement of Directors’ Responsibilities 
set out on page 93, the Directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a true 
and fair view.

Our responsibility is to audit and express an opinion on the financial 
statements in accordance with applicable law and ISAs (UK & Ireland). 
Those standards require us to comply with the Auditing Practices 
Board’s Ethical Standards for Auditors.

This report, including the opinions, has been prepared for and only 
for the Company’s members as a body in accordance with Chapter 
3 of Part 16 of the Companies Act 2006 and for no other purpose. 
We do not, in giving these opinions, accept or assume responsibility 
for any other purpose or to any other person to whom this report is 
shown or into whose hands it may come save where expressly agreed 
by our prior consent in writing.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Group income statement
For the year ended 30 September 2014

Continuing operations
Revenue
Cost of providing tourism services
Gross profit
Personnel expenses
Depreciation and amortisation
Net operating expenses 
Loss on disposal of assets 
Impairment of goodwill and amortisation of 
business combination intangibles 
Profit/(loss) from operations 
Share of results of associates 
Finance income 
Finance costs 
Profit/(loss) before tax
Tax 
Loss for the year from continuing operations

Attributable to:
Owners of the parent
Non-controlling interests 

Basic and diluted loss per share (pence)

11

121

Year ended 30 September 2014

Restated Year ended 30 September 2013

Underlying 
results  
£m

Separately 
disclosed items 
(Note 7)  
£m

8,588
(6,672)
1,916
(913)
(173)
(507)
–

–
323
2
10
(153)
182

–
(48)
(48)
(26)
–
(126)
(19)

(50)
(269)
–
–
(27)
(296)

Notes

4

5
12/13
6

7

14
8
8

9

Total  
£m

8,588
(6,720)
1,868
(939)
(173)
(633)
(19)

(50)
54
2
10
(180)
(114)
(1)
(115)

(118)
3
(115)

(8.2)

Underlying 
results  
£m

Separately 
disclosed items 
(Note 7)  
£m

9,315
(7,256)
2,059
(1,036)
(162)
(598)
–

–
263
1
6
(152)
118

–
(39)
(39)
(40)
(10)
(122)
(8)

(31)
(250)
–
–
(31)
(281)

Total  
£m

9,315
(7,295)
2,020
(1,076)
(172)
(720)
(8)

(31)
13
1
6
(183)
(163)
(50)
(213)

(205)
(8)
(213)

(17.1)

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report122

Group statement of other comprehensive income
For the year ended 30 September 2014

Loss for the year 

Other comprehensive income and expense 
Items that will not be reclassified to profit or loss:
Actuarial losses on defined benefit pension schemes 
Tax on actuarial losses

Items that may be reclassified subsequently to profit or loss:
Foreign exchange translation losses

Fair value gains and losses 
Losses deferred for the year 
Tax on losses deferred for the year 
Losses transferred to the income statement 
Tax on losses transferred to the income statement 
Total net other comprehensive expense for the year
Total comprehensive expense for the year 

Attributable to: 
Owners of the parent 
Non-controlling interests 
Total comprehensive expense for the year 

Year ended  
30 September  
2014  
£m
(115)

Restated 
Year ended  
30 September  
2013  
£m
(213)

Notes

32
25/9

(91)
19

(72)
–

(103)

(20)

22
25/9

–
–
45
(10)
(140)
(255)

(258)
3
(255)

(14)
2
9
(1)
(96)
(309)

(301)
(8)
(309)

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Group cash flow statement
For the year ended 30 September 2014 

Continuing operations 

Loss before tax 
Adjustments for: 
Net finance costs 
Net investment income and share of results of associates
Depreciation, amortisation and impairment 
Loss/(profit) on disposal of assets 
Share-based payments 
Write up of investments 
(Decrease)/Increase in provisions 
Additional pension contributions
Interest received 
Decrease/(increase) in working capital:

Inventories
  Receivables
  Payables
Cash generated from operations 
Income taxes paid 
Net cash used in discontinued operating activities 
Net cash from operating activities 
Dividends received from associates 
Proceeds/(loss) on disposal of subsidiaries (net of cash disposed)
Proceeds on disposal of property, plant and equipment 
Purchase of subsidiaries (net of cash acquired) 
Purchase of tangible assets 
Purchase of intangible assets 
Proceeds from other investments 
Net cash used in investing activities 
Interest paid 
Dividends paid to non-controlling interests 
Draw down of borrowings 
Repayment of borrowings 
Payment of facility set-up fees 
Shares purchased by Employee Benefit Trust
Net proceeds on the issue of Ordinary Shares 
Repayment of finance lease obligations 
Net cash (used in)/from financing activities 
Net (decrease)/increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Effect of foreign exchange rate changes 
Cash, cash equivalents and overdrafts at end of year 

123

Year ended  
30 September  
2014  
£m

Notes

Restated
Year ended  
30 September  
2013  
£m

(114)

(163)

170
(2)
233
19
4
–
(51)
(26)
9

(8)
86
47
367
(32)
–
335
2
78
2
(4)
(118)
(38)
–
(78)
(139)
(4)
125
(208)
–
(9)
1
(44)
(278)
(21)
1,090
(52)
1,017

177
(1)
225
8
8
(29)
4
(26)
6

(1)
112
80
400
(31)
(30)
339
3
(38)
4
(2)
(103)
(48)
2
(182)
(138)
–
1,370
(1,084)
(38)
(16)
414
(32)
476
633
455
2
1,090

27

15

15

28

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report 
124

Group balance sheet
At 30 September 2014

Non-current assets 
Intangible assets 
Property, plant and equipment: 
  – aircraft and aircraft spares
  – other
Investments in associates 
Other investments 
Deferred tax assets 
Tax assets 
Trade and other receivables 
Derivative financial instruments 

Current assets 
Inventories 
Tax assets 
Trade and other receivables 
Derivative financial instruments 
Cash and cash equivalents 

Assets held for sale 
Total assets 
Current liabilities 
Retirement benefit obligations 
Trade and other payables 
Borrowings 
Obligations under finance leases 
Tax liabilities 
Revenue received in advance 

Short-term provisions 
Derivative financial instruments 

Liabilities related to assets held for sale 

30 September  
2014 
£m

30 September  
2013  
£m

Notes

12

13
13
14

25

17
22

16

17
22
18

27

32
19
20
21

26
22

27

2,873

578
177
14
1
195
2
106
19
3,965

34
3
705
68
1,019
1,829
–
5,794

(1)
(2,083)
(449)
(34)
(15)
(999)

(247)
(66)
(3,894)
–

3,155

603
198
14
1
168
–
143
–
4,282

28
6
785
25
1,089
1,933
70
6,285

(1)
(1,995)
(177)
(43)
(41)
(1,120)

(247)
(64)
(3,688)
(17)

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2 
 
 
Non-current liabilities 
Retirement benefit obligations 
Trade and other payables 
Long-term borrowings 
Obligations under finance leases 
Non-current tax liabilities 
Deferred tax liabilities 
Long-term provisions 
Derivative financial instruments 

Total liabilities 
Net assets 
Equity 
Called-up share capital 
Share premium account 
Merger reserve 
Hedging and translation reserves 
Capital redemption reserve 
Retained earnings deficit 
Investment in own shares 
Equity attributable to owners of the parent 
Non-controlling interests 
Total equity 

125

30 September  
2014  
£m

30 September  
2013 
£m

Notes

32
19
20
21

25
26
22

28

(447)
(90)
(715)
(147)
(21)
(49)
(143)
(3)
(1,615)
(5,509)
285

69
435
1,547
133
8
(1,907)
(38)
247
38
285

(403)
(97)
(1,114)
(182)
(8)
(53)
(172)
(3)
(2,032)
(5,737)
548

68
434
1,547
202
9
(1,721)
(30)
509
39
548

The financial statements on pages 121 to 167 were approved by the Board of Directors on 25 November 2014. 

Signed on behalf of the Board

Michael Healy  
Group Chief Financial Officer

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report 
126

Group statement of changes in equity
For the year ended 30 September 2014

Restated

Opening balance at 1 October 2012
Loss for the year 
Other comprehensive expense: 
Foreign exchange translation losses 
Actuarial losses on defined benefit pension 
schemes (net of tax) 
Fair value gains and losses: 
Loss deferred for the year (net of tax) 
Gains transferred to the income statement 
(net of tax) 
Total comprehensive expense for the year 
Equity credit in respect of share-based 
payments 
Issue of shares – exercise of warrants
Issue of shares – rights issue
Issue of shares – rights issue transaction costs
Investment in Employee Benefit Trust
Acquisition of Russia shares 
At 30 September 2013

Loss for the year 
Other comprehensive expense: 
Foreign exchange translation losses 
Actuarial losses on defined benefit pension 
schemes (net of tax) 
Fair value gains and losses: 
Loss deferred for the year (net of tax) 
Gains transferred to the income statement 
(net of tax) 
Total comprehensive income/(expense) 
for the year 
Equity credit in respect of share-based 
payments 
Issue of shares – exercise of warrants
Investment in Employee Benefit Trust
Dividends paid to non-controlling interests
At 30 September 2014

Share capital  
and share 
premium  
£m
89
–

Other  
reserves 
 £m
1,542
–

Hedging  
reserve  
£m
(22)

Translation  
 reserve  
£m
247
–

Accumulated 
losses 
£m
(1,450)
(205)

Attributable to 
equity holders 
of the parent 
£m
406
(205)

Non-controlling 
interests  
£m
51
(8)

–

–

–

–
–

–
5
431
(22)
–
–
503

–

–

–

–

–

–

–

–

–

–
–

–
–
–
–
(16)
–
1,526

–

–

–

–

–

–

–
1
–
–
504

–
–
(9)
–
1,517

–

–

(12)

8
(4)

–
–
–
–
–
–
(26)

–

–

–

–

35

35

–
–
–
–
9

(20)

–

–

–

–
(20)

–
–
–
–
–
–
227

(72)

–

–
(277)

8
–
–
–
–
(2)
(1,721)

(20)

(72)

(12)

8
(301)

8
5
431
(22)
(16)
(2)
509

–

(118)

(118)

(103)

–

(103)

–

–

–

(72)

(72)

–

–

–

35

(103)

(190)

(258)

–
–
–
–
124

4
–
–
–
(1,907)

4
1
(9)
–
247

–

–

–

–
(8)

–
–
–
–
–
(4)
39

3

–

–

–

–

3

–
–
–
(4)
38

Total  
£m
457
(213)

(20)

(72)

(12)

8
(309)

8
5
431
(22)
(16)
(6)
548

(115)

(103)

(72)

–

35

(255)

4
1
(9)
(4)
285

Other reserves consist of the merger reserve, the capital redemption reserve and own shares held. The capital redemption reserve was created 
as a consequence of the Share buy back programme during the year ended 30 September 2009. 

The merger reserve arose on the reverse acquisition of Thomas Cook Group plc and MyTravel Group plc by Thomas Cook AG. In the case of 
Thomas Cook Group plc, the merger reserve represents the difference between the existing share capital and share premium of Thomas Cook 
AG and the share capital of Thomas Cook Group plc issued in exchange, and in the case of MyTravel Group plc, the merger reserve represents 
the difference between the fair value and the nominal value of the share capital issued by Thomas Cook Group plc. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2127

Notes to the financial statements

1 General information 
Thomas Cook Group plc is a limited liability company incorporated and domiciled in England and Wales under the Companies Act 2006 and 
listed on the London Stock Exchange. The address of the registered office is 3rd Floor, South Building, 200 Aldersgate, London EC1A 4HD. 
The principal activities of the Group are discussed in the Directors’ report – business review on pages 4 to 41. 

These consolidated financial statements were approved for issue by the Board of Directors on 25 November 2014. 

2 Basis of preparation 
These financial statements have been prepared in accordance with EU IFRS and IFRIC interpretations and with those parts of the Companies Act 
2006 applicable to groups reporting under IFRS. The financial statements have been prepared in accordance with IFRS adopted for use in the 
European Union and therefore comply with Article 4 of the EU IAS Regulation. 

The financial statements have been prepared on a going concern basis and under the historical cost convention, except for revaluation of 
certain financial assets and financial liabilities (including derivative instruments) at fair value through the profit or loss, share-based payments 
and defined benefit pension obligations. 

The principal accounting policies applied in the preparation of the financial information presented in this document are set out below. 
These policies have been applied consistently to the periods presented unless otherwise stated. 

3 Significant accounting policies 
3a Changes in accounting policy and disclosure 

Adoption of new or amended standards and interpretations in the current year 

In the current year, the following new or amended standards have been adopted. 

IFRS 7 (amendment) “Financial instruments: disclosures” is effective for annual reporting periods beginning on or after 1 January 2013, and 
amends the disclosures required where certain items have been offset. 

IFRS 13 “Fair value measurement” is effective for annual periods beginning on or after 1 January 2013. This standard applies to IFRSs that 
require or permit fair value measurements or disclosures and provides a single IFRS framework for measuring fair value and requires disclosures 
about fair value measurement. 

IAS 19 (revised 2011) “Employee benefits” is effective for annual periods beginning on or after 1 January 2013. The most significant change was 
that both the expected returns on pension plan assets (currently based on expected returns) and the finance charge (currently based on the 
unwinding of the discount rate on scheme liabilities) was replaced with a single net interest expense or income, that was calculated by applying 
the discount rate used in determining the present value of scheme liabilities to the net defined benefit asset or liability. As a result of applying 
this standard retrospectively, the Group’s profit before tax for the previous financial year has been restated by £5m. 

New or amended standard and interpretations in issue but not yet effective or EU endorsed 

The following new standards, amendments to standards and interpretations that are expected to apply to the Group, which have not been 
applied in these financial statements, were in issue, but are not yet effective, or EU endorsed. 

IFRS 9 

 “Financial Instruments” is effective for annual reporting periods commencing on or after 1 January 2018. The standard will eventually 
replace IAS 39.

IFRS 10 

IFRS 11  

IFRS 12  

IFRS 15 

 “Consolidated financial statements” is effective for annual reporting periods beginning on or after 1 January 2014. This standard 
builds on existing principles by identifying the concept of control as the determining factor in whether an entity should be included 
within consolidated financial statements. 

 “Joint arrangements” is effective for annual periods beginning on or after 1 January 2014. This standard provides for a more realistic 
reflection of joint arrangements by focusing on the rights and obligations of the arrangement, rather than its legal form. This is not 
expected to have a material impact. 

 “Disclosure of interests in other entities” is effective for annual periods beginning on or after 1 January 2014. This standard includes 
the disclosure requirements for all forms of interests in other entities, including joint arrangements, associates, special purpose 
vehicles and other off balance sheet vehicles. 

 “Revenue from contracts with customers” is to establish the principles that an entity shall apply to report about the nature, amount, 
timing, and uncertainty of revenue and cash flows arising from a contract with a customer. Application of the standard is mandatory 
for annual reporting periods starting from 1 January 2017 onwards. 

IFRIC 21 

 “Levies”, sets out the accounting for an obligation to pay levy that is not income tax. The interpretation addresses what the obligating 
event is that gives rise to pay a levy. The Group is not currently subject to significant levies so the impact on the Group is not material. 
Effective for annual periods beginning on or after 1 January 2014.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report128

3 Significant accounting policies continued 
3b Significant accounting policies 
IAS 27  

 (revised) “Separate financial statements” is effective for annual periods beginning on or after 1 January 2014. This standard includes 
the provisions on separate financial statements that are left after the control provisions of IAS 27 have been included in the new 
IFRS 10. 

IAS 28  

IAS 32  

 (revised) “Investments in associates and joint ventures” is effective for annual periods beginning on or after 1 January 2014. 
This standard includes the requirements for joint ventures, as well as associates, to be equity accounted following the issue of IFRS 11. 

 “offsetting financial assets and liabilities” is effective for annual periods beginning on or after 1 January 2014 and provides 
clarification on the application of offsetting rules. 

The Group continues to assess the impact of adopting these new or amended standards and interpretations in future accounting periods. 

Basis of consolidation 

The Group’s financial statements consolidate those of the Company and its subsidiary undertakings. Subsidiaries are all entities (including 
structured entities) over which the Group has control. The Group controls an entity when the Group is exposed to, or has rights to, variable 
returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. Subsidiaries are 
fully consolidated from the date on which control is transferred to the Group. They are deconsolidated from the date that control ceases. 
Inter-company transactions, balances and unrealised gains on transactions between Group companies are eliminated.

Interpretation guidance included within SIC Interpretation 12 “Consolidation – special purpose entities”, indicates that certain special purpose 
entities (SPEs), which are involved in aircraft leasing arrangements with the Group, should be interpreted as being controlled by the Group, and 
therefore subject to consolidation, even though the Group has no direct or indirect equity interest in those entities. As a consequence, the Group 
has consolidated six (2013: six) SPEs that own five (2013: five) aircraft operated by the Group on operating leases. 

Business combination
The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group. 

The cost of an acquisition is measured at fair value of the assets given, equity instruments issued, contingent consideration arrangements 
entered into, and liabilities incurred or assumed at the date of exchange. Directly attributable transaction costs are expensed as incurred. 

Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are measured initially at their fair values 
at the acquisition date. These values are finalised within 12 months of the date of acquisition. Amortisation of business combination intangibles 
is a separately disclosed item. 

When the ownership of an acquired company is less than 100%, the non-controlling interest is measured at either the proportion of the 
recognised net assets attributable to the non-controlling interest or at the fair value of the acquired company at date of acquisition. The excess 
of the cost of acquisition over the fair value of the Group’s share of identifiable net assets acquired is recorded as goodwill.

Associates 
Entities, other than subsidiaries, over which the Group exerts significant influence, but not control or joint control, are associates. Entities which 
the Group jointly controls with one or more other party under a contractual arrangement are joint ventures. 

The Group’s investments in its associates are accounted for using the equity method.

Under the equity method, the investment in an associate is initially recognised at cost. The carrying amount of the investment is adjusted to 
recognise changes in the Group’s share of net assets of the associate since the acquisition date. Goodwill relating to the associate is included in 
the carrying amount of the investment and is neither amortised nor individually tested for impairment.

Foreign currency 

The presentation currency of the Group is sterling. 

Average exchange rates are used to translate the results of all subsidiaries and associates that have a functional currency other than sterling. 
The balance sheets of such entities are translated at period-end exchange rates. The resulting exchange differences are recorded through 
a separate component of equity. 

Transactions in currencies other than the functional currency of an entity are translated at the exchange rate at the date of the transaction. 
Foreign currency monetary assets and liabilities held at the year end are translated at period-end exchange rates. The resulting exchange gain 
or loss is recorded in the income statement. When a foreign entity is partially disposed of or sold, exchange differences that were recorded in 
equity are recognised in the income statement as part of the gain or loss on sale.

Non-current assets held for sale 

The Group classifies non-current assets as held for sale if their carrying amount will be recovered principally through a sale transaction rather 
than through continuing use. To be classified as held for sale, the assets must be available for immediate sale in their present condition subject 
only to terms that are usual and customary for the sale of such assets, and their sale must be highly probable. Sale is considered to be highly 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued129

3 Significant accounting policies continued 
3b Significant accounting policies continued
probable when management is committed to a plan to sell the assets and an active programme to locate a buyer and complete the plan has 
been initiated at a price that is reasonable in relation to their current fair value, and there is an expectation that the sale will be completed within 
one year from the date of classification. 

Non-current assets classified as held for sale are carried on the Group’s balance sheet at the lower of their carrying amount and fair value less 
costs to sell.

Intangible assets – goodwill 

Goodwill is recognised as an asset and is reviewed for impairment annually, or more frequently if events or changes in circumstances indicate 
a potential impairment. Any impairment is recognised immediately in the Group’s income statement and is not subsequently reversed. 

For the purpose of impairment testing, goodwill acquired in a business combination is, from the acquisition date, allocated to each of the 
Group’s cash-generating units that are expected to benefit from the combination, irrespective of whether other assets or liabilities of the 
acquiree are assigned to those units. 

On disposal of a subsidiary, joint venture or associate, the attributable amount of goodwill is included in the determination of the profit or loss 
on disposal. 

Intangible assets – other 

Intangible assets, other than goodwill, are carried on the Group’s balance sheet at cost less accumulated amortisation and impairment.

Internally generated intangible assets, excluding capitalised development costs, are not capitalised and expenditure is reflected in the income 
statement in the year in which the expenditure is incurred.

Amortisation is charged on a straight-line basis over the intangible asset’s useful life, when finite, as follows:

Brands  

Customer relationships  

Computer software and concessions 

9 years to indefinite life 

1 to 15 years 

3 to 10 years 

Indefinite-lived intangible assets principally comprise those trademarks for which there is no foreseeable limit to the period over which they are 
expected to generate net cash inflows. These are considered to have an indefinite life, given the strength and durability of our brands and the 
level of marketing support. The nature of the industry we operate in is such that brand obsolescence is not common, if appropriately supported 
by advertising and marketing spend. 

Intangible assets with indefinite useful lives are tested for impairment at least annually at the CGU level by comparing their carrying amount to 
their recoverable amount. All other intangible assets are assessed at each reporting date for indications of impairment. If such indications exist, 
the recoverable amount is estimated and compared to the carrying amount. If the recoverable amount is less than the carrying amount, the 
carrying amount is reduced to the recoverable amount and the impairment loss is recognised immediately in the income statement. 

Property, plant and equipment 

Property, plant and equipment is stated at cost, net of straight-line depreciation and any provision for impairment. Where costs are incurred as 
part of the start-up or commissioning of an item of property, plant or equipment, and that item is available for use but incapable of operating 
in the manner intended by management without such a start-up or commissioning period, then such costs are included within the cost of 
the item. Costs that are not directly attributable to bringing an asset to the location and condition necessary for it to be capable of operating 
in the manner intended by management are charged to the income statement as incurred. 

Depreciation on property, plant and equipment, other than freehold land, upon which no depreciation is provided, is calculated on a straight-line 
basis and aims to write down their cost to their estimated residual value over their expected useful lives as follows: 

Freehold buildings  

Leasehold properties  

Aircraft  

Aircraft spares  

40 to 50 years 

Shorter of remaining lease period and 40 years 

23 years (or remaining lease period if shorter) (2013: 18 years)

5 to 15 years (or remaining lease period if shorter) 

Other plant, property and equipment  

3 to 15 years 

Estimated residual values and useful lives are reviewed annually and adjusted if appropriate at each balance sheet date. The accounting 
estimate for the useful life of aircraft was revised from 18 years to 23 years in 2014. This had an immaterial impact on the financial statements.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report130

3 Significant accounting policies continued 
3b Significant accounting policies continued

Aircraft overhaul and maintenance costs 

Major overhaul expenditure, including replacement spares and labour costs, is capitalised and amortised over the average expected life 
between major overhauls. All other replacement spares and other costs relating to maintenance of fleet assets (including maintenance 
provided under “pay-as-you-go” contracts) are charged to the income statement on consumption or as incurred respectively.

Provision is made for the future costs of major overhauls of operating leased engines, auxiliary power units and airframes by making appropriate 
charges to the income statement, calculated by reference to hours flown and/or the expired lease period, as a consequence of obligations 
placed upon the Group under the terms of certain operating leases.

Inventories 

Inventories are stated at the lower of cost and net realisable value. Cost represents purchase price. Net realisable value represents the estimated 
selling price less all costs to be incurred in marketing, selling and distribution. 

Derivative financial instruments 

The Group uses derivative financial instruments to hedge its exposure to interest rate, foreign exchange and fuel price risks arising from 
operational, financing and investment activities. In accordance with its treasury policy, the Group does not hold or issue derivative financial 
instruments for trading purposes. However, derivatives that do not qualify for hedge accounting are accounted for as trading instruments.

Derivative financial instruments are initially recognised at fair value on the date a derivative contract is entered into and are subsequently 
re-measured at fair value. The method of recognising the resulting gain or loss depends on whether the derivative is designated as a hedging 
instrument and if so the nature of the item being hedged.

The gain or loss on re-measurement to fair value, on derivatives not designated as a hedging instrument is recognised immediately in the 
income statement.

Derivatives are presented on the balance sheet on a gross basis. A derivative with a positive fair value is recognised as a financial asset whereas 
a derivative with a negative fair value is recognised as a financial liability. A derivative is presented as a non-current asset or a non-current liability 
if the remaining maturity of the instrument is more than 12 months and it is not expected to be realised or settled within 12 months. 

Hedge accounting

For fair value hedges, changes in the fair value of derivative financial instruments that are designated as fair value hedges are recognised in the 
income statement as part of finance income or cost line, where they offset the changes in fair value on the hedged item. Where the hedged 
item is designated in a fair value hedge relationship of a financial liability held at amortised cost, the change in fair value in respect to the hedged 
risk is recorded as a fair value adjustment within finance income or cost.

Fair value hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, or no longer qualifies for 
hedge accounting. At that point in time the changes in fair value on the hedging instrument will continue to be recognised immediately into the 
income statement, while the hedged item will no longer be adjusted for fair value changes.

The gain or loss on re-measurement to fair value on derivative financial instruments that are designated and effective as cash flow hedges of 
future cash flows is recognised directly in other comprehensive income and the ineffective portion is recognised immediately in the income 
statement within net operating expenses. 

Forward points on foreign exchange forward contracts and time value of options are not designated as part of the hedging relationship and 
therefore, are recorded in the income statement within finance costs and costs of providing tourism respectively.

Changes in fair value deferred through the hedge reserve, are recognised in the income statement in the same period, or periods, in which the 
hedged highly probable forecast transactions are recognised in the income statement.

Cash flow hedge accounting is discontinued when the hedging instrument expires or is sold, terminated or exercised, or no longer qualifies 
for hedge accounting. At that point in time, any cumulative gains or losses on the hedging instrument recognised in other comprehensive 
income are retained until the forecast transaction occurs. If a hedged transaction is no longer expected to occur, the net cumulative gain or loss 
recognised in other comprehensive income is transferred to the income statement for the period.

Non-derivative financial instruments 

Financial assets and liabilities are recognised when the Group becomes a party to the contractual provisions of the instrument. Financial assets 
are derecognised when the Group transfers the financial asset or when the contractual rights expire. Financial liabilities are derecognised when 
the obligation is discharged, cancelled or expires. The measurement of particular financial assets and liabilities is set out below.

Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and term deposits which are readily convertible to known amounts of cash and which are 
subject to insignificant risk of changes in value and have an original maturity of three months or less. Where the Group operates centrally pooled 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued131

3 Significant accounting policies continued 
3b Significant accounting policies continued
accounts and has the intention and ability to pool account balances, the net cash or overdraft position is disclosed. Where the intention or ability 
to pool balances together is absent, the cash and overdraft are disclosed on a gross basis in the consolidated balance sheet and the overdraft is 
excluded from cash and cash equivalents for the purpose of the consolidated statement of cash flows.

Trade and other receivables 
Trade and other receivables are recognised at their fair value and subsequently recorded at amortised cost using the effective interest method 
as reduced by allowances for estimated irrecoverable amounts. An allowance for irrecoverable amounts is established when there is objective 
evidence that the Group will not be able to collect all amounts due according to the original terms of the receivables.

The amount of allowance is the difference between the asset’s carrying amount and the present value of estimated future cash flows.

Available-for-sale financial assets 
Available-for-sale financial assets are recognised and subsequently recorded at their fair value. Gains or losses (except for impairment losses and 
foreign exchange gains and losses) are recognised directly in equity until the financial asset is derecognised. At this point, the cumulative gain or 
loss previously recognised in equity is recognised in the income statement. Any impairment losses, foreign exchange gains or losses or dividends 
receivable are recognised in the income statement.

Held for trading investments 
Short-term investments and derivatives that are not designated in a hedge relationship such as natural hedges of a balance sheet exposure 
are classified as held for trading and are recognised and subsequently recorded at their fair value. Gains or losses are recognised in the 
income statement.

Other non-current asset investments 
The fair value of investments in equity instruments that do not have a quoted market price in an active market are measured using an 
appropriate valuation technique. Where a fair value cannot be reliably measured, the investment is measured at cost. Loans and receivables 
are initially recognised at fair value plus any directly attributable transaction costs and are subsequently measured at amortised cost using the 
effective interest method. Any impairment losses are recognised in the income statement.

Trade and other payables 
Trade and other payables are initially recognised at their fair value and subsequently recorded at amortised cost using the effective 
interest method.

Borrowings 
Interest bearing borrowings are initially recognised at their fair value net of any directly attributable transaction costs. They are subsequently 
recorded at amortised cost using the effective interest method.

Borrowings that are designated as hedged items in a fair value hedge relationship are adjusted for changes in their fair value in respect of the 
hedged risk. The adjustment will be amortised to the income statement at the time when the hedged item ceases to be adjusted for changes 
in its fair value attributable to the hedged risk.

Provisions 

The Group recognises a provision when there is a present obligation as a result of a past event, it is probable that an outflow of resources will 
be required to settle the obligation, and a reliable estimate of the amount of the obligation can be made.

Provisions are recognised at the Director’s best estimate of the expenditure required to settle the obligation at the balance sheet date. 
Where the effect of the time value of money is material, the provision is discounted to its present value.

This policy is applied to all class of provisions. 

Pensions 

The Group operates a number of defined benefit schemes. The pension liabilities recognised on the balance sheet in respect of these schemes 
represent the difference between the present value of the Group’s obligations under the schemes (calculated using the projected unit credit 
method) and the fair value of those schemes’ assets. Actuarial gains or losses are recognised in the period in which they arise within the 
statement of comprehensive income and expense. The unwinding of the discount rate on the scheme liabilities and the expected return on 
scheme assets are presented as a net finance cost in the income statement. Past service costs are recognised immediately in the income 
statement in personnel expenses.

Pension costs charged against profits in respect of the Group’s defined contribution schemes represent the amount of the contributions 
payable to the schemes in respect of the accounting period. The Group has no further payment obligations once the contributions have 
been paid. 

Share capital 

Ordinary Shares including share premium are classified as equity. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report132

3 Significant accounting policies continued 
3b Significant accounting policies continued 
Leases 

Leases under which substantially all of the risk and rewards of ownership are transferred to the Group are finance leases. All other leases are 
operating leases. 

Assets held under finance leases are recognised at the lower of the fair value of the asset and the present value of the minimum lease payments 
within property, plant and equipment on the balance sheet and depreciated over the shorter of the lease term or their expected useful lives. 
The interest element of finance lease payments represents a constant proportion of the capital balance outstanding and is charged to the 
income statement over the period of the lease. 

Operating lease rentals are charged to the income statement on a straight-line basis over the lease term. 

Income arising from operating leases where the Group acts as lessor is recognised on a straight-line basis over the lease term and included 
in operating income due to its operating nature. 
Share-based payments 

The Group issues equity-settled share options to certain employees as part of their total remuneration. The fair values of the share options are 
calculated at the date of grant, using an appropriate option pricing model. These fair values are charged to the income statement on a straight-
line basis over the expected vesting period of the options, with a corresponding increase in equity.

The grant by the Company of options over its equity instruments to the employees of subsidiary undertakings in the Group is treated as a capital 
contribution. The fair value of employee services received, measured by reference to the grant date fair value, is recognised over the vesting 
period as an increase to investment in subsidiary undertakings, with a corresponding credit to equity. 

The Group measures the cost of equity-settled transactions with employees by reference to the fair value of the equity instruments at the date 
at which they are granted. 

Insurance contracts and reinsurance contracts 

Premiums written relate to business incepted during the year, together with any differences between the booked premiums for prior years 
and those previously accrued, less cancellations. Premiums are recognised as revenue (earned premiums) proportionally over the period 
of coverage. The portion of premium received on in-force contracts that relates to unexpired risks at the balance sheet date is reported as a 
provision for unearned premium. Premiums are shown after the deduction of commission and premium taxes where relevant.

Claims and loss adjustment expenses are charged to the income statement as incurred based on the estimated liability for compensation owed 
to policyholders or third-parties damaged by policyholders. They include best estimate direct and indirect claims settlement costs arising from 
events that have occurred up to the balance sheet date even if they have not yet been reported to the Company. Where applicable, deductions 
are made for salvage and other recoveries. The Company does not discount its liabilities for unpaid claims. 

Liabilities for unpaid claims are estimated using the input of assessments for individual cases reported to the Company and statistical 
analysis for the claims incurred but not reported (IBNR). It is assumed that the development pattern of the current claims will be informed 
by previous experience. 

The expected claims are calculated having regard to events that have occurred prior to the balance sheet date. 

Contracts entered into by the Group with reinsurers, under which the Group is compensated for losses on one or more contracts issued by the 
Group, and that meet the classification requirements for insurance contracts, are classified as reinsurance contracts held. The benefits to which 
the Group is entitled under its reinsurance contracts held are recognised as receivables from reinsurers. The Group assesses its reinsurance 
assets for impairment on an annual basis. 

Receivables and payables are recognised when due. These include amounts due to and from insurance policyholders. 

Revenue recognition

The Group’s revenue is measured as the aggregate amount of gross revenue receivable from inclusive tours, airline travel services, hotel 
services, travel agency commission and other travel services supplied to customers in the ordinary course of business. The Group records 
revenue on a net basis after deducting trade discounts, volume rebates, value added tax and compensation vouchers granted to customers. 
Revenue comprises the fair value of the consideration received or receivable for the sale of goods or services.

Revenue relating to travel services arranged by the Group’s leisure and airline travel providers, including travel agency commission and other 
services, are taken to the income statement on the date of holiday and flight departure. Revenue relating to other services provided by the 
Group is taken to the income statement as earned. Revenue from the sale of goods is recognised when all the significant risks and rewards 
of ownership is transferred to the customer, usually on delivery of the goods. Monies received by the balance sheet date relating to holidays 
commencing and flights departing after the period end are included within current liabilities as revenue received in advance.

Expenses 

Direct expenses relating to inclusive tours arranged by the Group’s leisure travel providers are taken to the income statement on holiday 
departure or over the period to which they relate as appropriate. Indirect expenses are recognised in the income statement over the period 
to which goods and services are received by the Group.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued133

3 Significant accounting policies continued 
3b Significant accounting policies continued
Separately disclosed items 

The Group separately discloses in the income statement: non-recurring items, impairment of goodwill and amortisation of business 
combination intangibles; and IAS 39 fair value re-measurement.

Separately disclosed items, namely items that are material either because of their size or their nature, and which are non-recurring, are 
presented within their relevant income statement category, but highlighted through separate disclosure. The separate reporting helps provide 
a full understanding of the Group’s underlying performance.

Items which are included within the separately disclosed category include:
 > profits/(losses) on disposal of assets or businesses and costs of acquisitions;
 > costs of integration of significant acquisitions and other major restructuring programmes;
 > significant goodwill or other asset impairments;
 > material write-down of assets/reassessment of accruals, reflecting a more cautious evaluation in light of current trading and economic 

conditions (excluding errors or prior year items); and

 > other individually material items that are unusual because of their size, nature or incidence.
Material business combination intangible assets were acquired as a result of the merger between Thomas Cook AG and MyTravel Group plc and 
other business combinations made in subsequent years. The amortisation of these intangible assets is significant and the Group’s management 
consider that it should be disclosed separately to enable a full understanding of the Group’s results.

IAS 39 fair value re-measurement includes movements in forward points related to foreign exchange forward contracts and time value of 
options in cash flow hedging relationships. Both items are subject to market fluctuations and unwind when the options or forward contracts 
mature and therefore are not considered to be part of the Group’s underlying performance. Interest income and charges arising on the Group’s 
defined benefit pension schemes and interest charges arising on the unwind of discount on exceptional provisions and deferred consideration 
are not considered to be part of the Group’s underlying performance.

The Group’s management consider that these items should be disclosed separately to enable a full understanding of the Group’s results.
Finance income and costs 

Finance income comprises interest income on funds invested, changes in the fair value of held for trading interest-related derivatives, and fair 
value adjustments to hedged items in a designated fair value hedge. 

Finance costs comprise interest costs on borrowings and finance leases, unwind of the discount on provisions, net interest cost on pension 
plan obligation, changes in the fair value of held for trading interest-related derivatives, movement in forward points on outstanding 
foreign exchange forward contracts in cash flow hedging relationships and changes in fair value of derivatives designated in a fair value 
hedge relationship.

The movement in forward points on outstanding foreign exchange forward contracts in cash flow hedging relationships is included as a 
separately disclosed item in the income statement under the description “IAS 39 fair value re-measurement”.

The changes in fair value on derivatives designated in a fair value hedge relationship and the fair value adjustment on hedged items in a fair 
value hedge relationship are separately disclosed in Note 8 under the description “IAS 39 fair value re-measurement”.
Tax

Current tax
Current tax is the amount of income taxes payable (recoverable) in respect of the taxable profit (tax loss) for a period.

Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation authorities, based on 
tax rates and laws that are substantively enacted at the balance sheet date. 

Deferred tax
Deferred tax is recognised on all temporary differences arising from differences between the carrying amount of an asset or liability and its 
tax base, with the following exceptions: 
 > Where the temporary difference arises from the initial recognition of goodwill, or the initial recognition of an asset or liability in a 

transaction that is not a business combination and at the time of the transaction affects neither the accounting or taxable profit or loss; 
 > In respect of taxable temporary differences associated with investments in subsidiaries, associates and joint arrangements, where the 

timing of the reversal of the temporary differences can be controlled and it is probable that the temporary differences will not reverse in 
the foreseeable future; and  

 > Deferred tax assets are recognised only to the extent that it is probable that taxable profit will be available against which the deductible 

temporary differences, tax losses or credits carried forward can be utilised. 

Deferred tax assets and liabilities are measured on an undiscounted basis at the tax rates that are expected to apply when the related asset 
is realised or liability is settled, based on tax rates and laws substantively enacted at the balance sheet date. 

Tax is recognised in the income statement unless it relates to an item recognised directly in equity, in which case the associated tax is recognised 
directly in other comprehensive income or equity respectively.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report134

3 Significant accounting policies continued 
3b Significant accounting policies continued 

Earnings per share 

The Group presents basic and diluted earnings per share (EPS) data for its Ordinary Shares. Basic EPS is calculated by dividing the profit or 
loss attributable to Ordinary Shareholders of the Company by the weighted average number of ordinary shares outstanding during the 
period. Diluted EPS is determined by adjusting the weighted average number of Ordinary Shares outstanding for the effects of all dilutive 
potential Ordinary Shares. EPS measures for continuing operations have been presented in accordance with IAS 33. The Group also presents 
a basic and diluted underlying EPS measure based on underlying profit before tax as defined in separately disclosed items section above. 
Further details of the EPS calculation are presented in Note 11.

3c Critical accounting estimates and judgements 
In applying its accounting policies, the Group has made estimates and assumptions concerning the future, which may differ from the related 
actual outcomes. Those estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amounts 
of assets and liabilities within the next financial year are discussed below. 

Revenue recognition 

A key judgement in recognising revenue is to distinguish where the Group’s businesses act in the capacity of principal or agent so as to 
determine the accounting as either gross or net respectively, in line with IAS 18 Revenue Recognition. The Group exercises judgement to assess 
principal or agency by considering if it is the prime obligor in all the revenue arrangements, has pricing discretion and is exposed to inventory 
and credit risk, in which case the Group will be principal to the arrangement. 

Residual values of plant, property and equipment

Judgements have been made in respect of the residual values and useful economic lives of aircraft included in property, plant and equipment 
(see Note 13). Those judgements determine the amount of depreciation charged in the income statement. 

Impairment of goodwill 

Judgements have been made in respect of the amounts of future operating cash flows to be generated by certain of the Group’s businesses 
in order to assess whether there has been any impairment of the amounts included in the balance sheet for goodwill or intangible assets with 
an indefinite life in relation to those businesses. 

Special purpose entities 

The nature of the relationship with certain special purpose entities involved in leasing aircraft to the Group shows that they should be interpreted 
as controlled by the Group, and therefore consolidated, even though the Group has no direct or indirect equity interest in those entities. 

Recoverable amounts of deposits and prepayments 

Estimates have been made in respect of the volumes of future trading with hoteliers and the credit-worthiness of those hoteliers in order to 
assess the recoverable amounts of deposits and prepayments made to those hoteliers. 

Aircraft maintenance provisions 

Provisions for the cost of maintaining leased aircraft and spares are based on forecast aircraft utilisation, estimates of future maintenance costs 
and planned rollover and renewal of the aircraft fleet. 

Tax 

The Group operates in many tax regimes and the tax implications of its operations are complex. It can take several years for tax liabilities to be 
agreed with the relevant authorities. Tax assets and liabilities represent management’s estimates of tax that will be payable or recoverable in the 
future and may be dependent on estimates of future profitability. 

In addition, estimates have been made in respect of the probable future utilisation of tax losses, and deferred tax assets have been recognised 
as a result. The recoverability of these assets is dependent on the agreement of the losses with the relevant authorities and the estimates of 
future profitability. 

Retirement benefits 

The consolidated financial statements include costs in relation to, and provision for, retirement benefit obligations. The costs and the present 
value of any related pension assets and liabilities depend on such factors as life expectancy of the members, the salary progression of current 
employees, the returns that plan assets generate and the discount rate used to calculate the present value of the liabilities. The Group uses 
previous experience and impartial actuarial advice to select the values of critical estimates. The estimates, and the effect of variances in key 
estimates, are disclosed in Note 32. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued135

4 Segmental information 
For management purposes, the Group is organised into four geographic-based operating divisions: UK and Ireland, Continental Europe, 
Northern Europe and Airlines Germany. These divisions are the basis on which the Group reports its primary segment information. 
Certain residual businesses and corporate functions are not allocated to these divisions and are shown separately as Corporate. 

These reportable segments are consistent with how information is presented to the Group Chief Executive (chief operating decision maker) 
for the purpose of resource allocation and assessment of performance. 

The primary business of all of these operating divisions is the provision of leisure travel services and, accordingly, no separate secondary 
segmental information is provided.

Segmental information for these activities is presented below:

Year ended 30 September 2014
Continuing operations
Revenue 
Segment sales 
Inter-segment sales 
Total revenue 

Revenue by product 
Tour operations
Airlines 
Other 
Inter-segment sales 
Total revenue 

Result 
Underlying profit/(loss) from operations 
Separately disclosed operating items 
Impairment of goodwill and amortisation of business 
combination intangibles 
Segment result 
Share of results of associates
Finance income 
Finance costs 
Loss before tax 
Tax 
Loss for the year

Other information 
Capital additions 
Depreciation 
Amortisation of intangible assets 
Amortisation of business combination intangibles 
Impairment of other intangible assets 
Impairment of goodwill

UK  
£m

Continental 
Europe  
£m

Northern  
Europe  
£m

Airlines  
Germany 
 £m

Corporate  
£m

Total  
£m

2,585
(56)
2,529

3,958
(26)
3,932

1,153
(8)
1,145

1,299
(317)
982

–
–
–

8,995
(407)
8,588

7,096
2,912
589
(2,009)
8,588

323
(219)

(50)
54
2
10
(180)
(114)
(1)
(115)

184
146
27
9
2
41

89
(95)

(48)
(54)

102
(41)

(2)
59

101
–

–
101

50
(16)

–
34

(19)
(67)

–
(86)

54
43
11
6
1
41

20
7
11
3
1
–

15
17
1
–
–
–

82
78
–
–
–
–

13
1
4
–
–
–

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report136

4 Segmental information continued

UK  
£m

Continental 
Europe 
 £m

Northern 
Europe 
 £m

Airlines 
Germany  
£m

Corporate 
 £m

Total  
£m

Balance sheet
Assets 
Segment assets 
Inter-segment eliminations 

Investments in associates
Tax and deferred tax assets 
Total assets 
Liabilities 
Segment liabilities 
Inter-segment eliminations 

Tax and deferred tax liabilities 
Borrowings and obligations under finance leases 
Total liabilities 

2,638

3,665

1,523

1,145

7,249

(2,833)

(2,322)

(919)

(776)

(7,487)

16,220
(10,640)
5,580
14
200
5,794

(14,337)
10,258
(4,079)
(85)
(1,345)
(5,509)

Inter-segment sales are charged at prevailing market prices. Segment assets consist primarily of goodwill, other intangible assets, property, 
plant and equipment, trade and other receivables and cash and cash equivalents.

Segment liabilities comprise trade and other payables, revenue received in advance and provisions.

Capital additions comprise additions to other intangible assets (Note 12) and property, plant and equipment (Note 13).

The entity is domiciled in the UK. Revenue from external customers in the UK was £2,539m (2013: £2,879m) which is derived from the “UK” 
segmental revenue shown above but excluding external revenue in Ireland and Spain-domiciled companies, which would otherwise be included 
in the UK segment. Revenue from external customers in Germany was £3,747m (2013: £3,395m).

The total non-current assets, other than financial instruments and deferred tax (there are no employment benefits assets or rights arising under 
insurance contracts), located in the UK was £1,720m (2013: £2,074m).

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued 
 
137

4 Segmental information continued

Year ended 30 September 2013 restated
Continuing operations
Revenue 
Segment sales 
Inter-segment sales 
Total revenue 

UK  
£m

Continental 
Europe  
£m

Northern  
Europe  
£m

Airlines  
Germany 
 £m

Corporate  
£m

Total  
£m

2,978
(46)
2,932

4,195
(29)
4,166

1,239
(7)
1,232

1,312
(327)
985

–
–
–

9,724
(409)
9,315

Revenue by product 
Tour operations
Airlines 
Other 
Inter-segment sales 
Total revenue 
The basis for revenue by product for 2013 has been re-presented to align with how this information is now reported internally in 2014. 

Result 
Underlying profit/(loss) from operations 
Separately disclosed operating items 
Impairment of goodwill and amortisation of business 
combination intangibles 
Segment result 
Share of results of associates
Finance income 
Finance costs 
Loss before tax 
Tax 
Loss for the year from continuing operations

Other information 
Capital additions 
Depreciation 
Amortisation of intangible assets 
Amortisation of business combination intangibles 
Impairment of goodwill 
Impairment of other intangible assets 
Impairment of property, plant and equipment 

66
(126)

(27)
(87)

78
(29)

(4)
45

109
1

–
110

53
40
12
10
17
–
14

23
8
14
4
–
8
–

17
19
1
–
–
–
–

7,759
2,988
620
(2,052)
9,315

263
(219)

(31)
13
1
6
(183)
(163)
(50)
(213)

177
141
31
14
17
8
14

48
(6)

–
42

66
73
–
–
–
–
–

(38)
(59)

–
(97)

18
1
4
–
–
–
–

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report138

4 Segmental information continued

UK  
£m

Continental 
Europe 
 £m

Northern 
Europe 
 £m

Airlines 
Germany  
£m

Corporate 
 £m

Total  
£m

Balance sheet
Assets 
Segment assets 
Inter-segment eliminations 

Investments in associates
Tax and deferred tax assets 
Total assets 
Liabilities 
Segment liabilities 
Inter-segment eliminations 

Tax and deferred tax liabilities 
Borrowings and obligations under finance leases 
Total liabilities 

5 Personnel expenses

Wages and salaries 
Social security costs 
Share-based payments – equity settled (see Note 31) 
Defined benefit pension costs (see Note 32)
Defined contribution pension costs (see Note 32) 

The average number of employees of the Group during the year was: 

UK 
Continental Europe 
Northern Europe 
Airlines Germany 
Corporate 

2,842

3,610

1,687

1,139

8,414

(2,731)

(2,208)

(987)

(693)

(8,739)

2014 
 £m
792
98
4
3
42
939

2014  
Number
9,720
6,568
3,120
2,997
267
22,672

17,692
(11,595)
6,097
14
174
6,285

(15,358)
11,239
(4,119)
(102)
(1,516)
(5,737)

2013  
£m
899
120
8
12
37
1,076

2013  
Number
12,941
7,253
3,090
2,917
247
26,448

Disclosures of Directors’ remuneration, share options, long-term incentive schemes, pension contributions and pension entitlements required 
by the Companies Act 2006 and those specified for audit by the Financial Conduct Authority are on page 102 within the Remuneration report 
and form part of these audited financial statements. 

Disclosures in respect of remuneration of key management personnel are included in Note 33.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued 
 
 
 
6 Operating expenses

Advertising expenses
Rents and expenses for building maintenance
Information technology and telecommunication costs
Travel expenses and ancillary personnel expenses
Legal and consultancy fees
Impairment of current and non-current assets, excluding goodwill
Insurance
Training expenses
Other taxes
Auditor’s remuneration
Other operating expenses

Auditors’ remuneration

Fees payable to Company’s auditors and its associates for the audit 
of the parent company and consolidated financial statements 
Fees payable to Company’s auditor and its associates for other services:
Audit of subsidiaries
Total audit fees
Other assurance services
Other non-audit services not covered above
Total non-audit services
Total fees

139

2014 
£m

144
110
161
54
81
32
12
10
2
5
22
633 

2013 
£m

148 
134 
138 
82 
99 
64 
11
9 
2
7 
26
720 

2014 
£m

2013 
£m

1

3
4 
–
1 
1 
 5 

1 

2
3 
1 
3
4 
7 

Included in the above amount for audit of subsidiaries, £0.1m (2013: £0.1m) has been incurred in respect of the audits of the Group 
pension schemes.

Total non-audit services is inclusive of £0.7m payable in relation to the Group-wide Transformation.

Fees paid to the Company’s auditors and their associates for services other than the statutory audit of the Company are not disclosed in 
subsidiaries’ accounts since the consolidated accounts of the subsidiaries’ parent, Thomas Cook Group plc, are required to disclose non-audit 
fees on a consolidated basis.

A description of the work of the Audit Committee is set out in the Corporate governance report on page 48 and includes an explanation of how 
auditor objectivity and independence is safeguarded when non-audit services are provided by the auditors.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report 
140

7 Separately disclosed items

Affecting profit from operations 
Reorganisation and restructuring costs 
Costs associated with refinancing 
Impairment of goodwill and asset valuation reviews 
Onerous contracts and legal disputes 
Amortisation of business combination intangibles
Provision for tax dispute resolution
Other (including time value of options)

Affecting net finance costs 
Write off of unamortised bank facility set-up and related costs 
Net interest cost on defined benefit obligation
Other separately disclosed finance charges 
Unwind of discount on provisions and other non-current liabilities 
IAS 39 fair value measurement – forward points on foreign exchange cash flow hedging contracts 

Total separately disclosed items 

2014  
£m

(124)
–
(57)
(79)
(9)
2
(2)
(269)

–
(15)
–
(10)
(2)
(27)
(296)

Restated
2013 
 £m

(127)
(18)
(18)
(59)
(14)
(14)
–
(250)

(7)
(14)
(2)
(9)
1
(31)
(281)

Restructuring costs 
Restructuring costs of £124m include £30m in relation to implementation of the first wave of our Cost-out and profit improvement programme, 
and £60m in relation to Group-wide restructuring activity. In addition, £11m has been incurred in relation to IT rationalisation projects and £12m 
following the disposal of non-core UK businesses. 

Refinancing costs 
Refinancing costs in the prior year related to the Group’s refinancing announced in May 2013. 

Goodwill impairment and asset valuation reviews 
Pre-disposal impairments were made in respect of Essential Travel (£11m) and Gold Medal (£28m) and Elegant Resorts (£2m). Asset valuation 
reviews (£16m) relate to the UK and Continental Europe segment. 

Onerous contracts and legal disputes 
In the year, the Group has assessed its position in respect of certain onerous contracts and made appropriate adjustments to assets on the 
balance sheet and made provision for future losses under these contracts. These contracts included £24m in respect of a UK outsourcing 
contract. This amount also comprises a settlement on disposal of £8m and £41m in relation to EU261 claims. As a result of a recent court ruling, 
the airlines are liable to compensate customers for delays caused by normal technical problems. The Group has made a provision of £41m for 
the potential impact of the case on claims relating to historic delays. 

Amortisation of business combination intangibles 
Material business combination intangible assets were acquired as a result of the merger between Thomas Cook AG and MyTravel Group plc and 
other business combinations made in subsequent years. The amortisation of these intangible assets is significant and the Group’s management 
consider that it should be disclosed separately to enable a full understanding of the Group’s results.

Provision for tax dispute resolution 
A provision of £14m was made in FY13 following an adverse third-party sales tax judgement relating to the Tour Operator Margin Scheme. 
In FY14, the courts clarified the law in this area and subsequently £2m was released.

Other 
This relates to the time value on fuel derivatives. 

Finance-related charges
See Note 8 for details of finance income and costs. The Group has provisions for future liabilities arising from separately disclosed 
circumstances, primarily deferred acquisition consideration. A notional interest charge of £10m on the discounted value of such provisions is 
recognised within separately disclosed finance-related charges. The net interest cost arising on the Group’s defined benefit pension schemes  
is £15m. 

IAS 39 fair value re-measurement includes movements in forward points related to foreign exchange forward contracts and time value of 
options in cash flow hedging relationships. Both items are subject to market fluctuations and unwind when the options or forward contracts 
mature and therefore are not considered to be part of the Group’s underlying performance. A £2m charge has been recognised in respect 
of IAS39 allocations of the time value of derivative products. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued 
8 Finance income and costs

Underlying finance income 
Income from loans included in financial assets 
Other interest and similar income 
 Underlying finance income

Underlying finance costs 
Bank and bond interest 
Fee amortisation
Letters of credit
Other interest payable 

Underlying aircraft-related finance costs 
Interest payable 
Finance costs in respect of finance leases 

Underlying finance cost
Net Underlying finance costs 

Separately disclosed finance costs
Write off of unamortised bank facility set-up and related costs
Net interest cost on defined benefit obligation (Note 32)
Discounting of provisions and other non-current liabilities
Other exceptional finance charges
Forward points on foreign exchange cash flow hedging contracts 

Total net interest

141

2014  
£m

1
9
10

(89)
(9)
(17)
(17)
(132)

(4)
(17)
(21)

(153)
(143)

–
(15)
(10)
–
(2)
(27)
(170)

Restated
2013  
£m

–
6
6

(90)
(7)
(16)
(14)
(127)

(7)
(18)
(25)

(152)
(146)

(7)
(14)
(9)
 (2)
1
(31)
(177)

Other interest payable includes fair value gain of £14m (2013: £3m loss) on hedging instruments and fair value loss of £12m (2013: nil) on 
hedged items in fair value hedges.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report 
 
 
142

9 Tax

Analysis of tax charge 
Current tax 
UK 

Overseas 

Total current tax 
Deferred tax 

Total deferred tax 
Total tax charge 

corporation tax charge for the year 
adjustments in respect of prior periods 

corporation tax charge for the year 
adjustments in respect of prior periods 

tax (credit)/charge 

2014  
£m

2013  
£m

–
–
–
23
(6)
17
17

(16)
(16)
1

–
5
5
42
(3)
39
44

6
6
50

The tax on the Group’s loss before tax differs from the theoretical amount that would arise using the UK standard corporation tax rate applicable 
to profits of the Company as follows:

Tax reconciliation 
Loss before tax 
Expected tax charge at the UK corporation tax rate of 22% (2013: 23.5%) 
Income not liable for tax 
Expenses not deductible for tax purposes 
Impairment for which no tax relief is due 
Losses and other timing differences for which tax relief is not available 
Utilisation of tax losses not previously recognised 
Recognition of losses not previously recognised 
Derecognition of deferred tax previously recognised 
Difference in rates of tax suffered on overseas earnings 
Impact of changes in tax rates
Other 
Income tax charge in respect of prior periods 
Tax charge 

2014  
£m

(114)
(25)
(6)
30
9
31
(4)
(56)
18
7
5
1
(9)
1

Restated 
2013  
£m

(163)
(38)
(14)
15
7
133
(11)
(75)
9
(2)
7
1
18
50

In addition to the amount charged to the income statement, deferred tax relating to actuarial losses on pension schemes and the fair value 
of derivative financial instruments of £9m has been credited directly to equity (2013: credit of £1m). UK corporation tax is calculated at 
22% (2013: 23.5%) of the estimated assessable loss for the year. Taxation for other jurisdictions is calculated at the rates prevailing in the 
respective jurisdictions. 

Surplus losses not recognised in deferred tax of £2,340m (2013: £1,941m) are available predominantly in the UK, France and Spain for offset 
against future profits.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
143

10 Dividends 
No dividends were declared during the year ended 30 September 2014 (2013: nil). 

11 Earnings per share 
The calculations for earnings per share, based on the weighted average number of shares, are shown in the table below. The weighted average 
number of shares shown excludes 21 million shares held by the employee share ownership trusts (2013: 8 million).

Basic and diluted loss per share 
Net loss attributable to owners of the parent 

Weighted average number of shares for basic and diluted loss per share 
Effect of dilutive potential Ordinary Shares – share options*
Weighted average number of shares for diluted earnings per share 

Basic and diluted loss per share from continuing operations 

Underlying basic and diluted earnings per share 
Underlying net profit attributable to owners of the parent**

Underlying basic earnings per share 
Underlying diluted earnings per share 

2014  
£m
(118)

millions
1,440
24
1,464

pence
(8.2)

2014  
£m
163

pence
11.3
11.1

Restated
2013  
£m
(205)

millions 
1,196
22
1,218

pence 
(17.1)

2013  
£m
60

pence 
5.0
4.9

* Awards of shares under the Thomas Cook Performance Share Plan, Buy As You Earn Scheme, Restricted Share Scheme and Co-Investment Plan will be satisfied by shares held in 
trust and therefore are potentially dilutive. The remainder of the share schemes will be satisfied by the purchase of existing shares in the market and will therefore not result in any 
dilution of earnings per share. 
**Underlying net profit attributable to equity holders of the parent is derived from the pre exceptional profit before tax for the year ended 30 September 2014 of £182m 
(2013: £118m) and deducting a notional tax charge of £16m (2013: £67m), and taking into account non-controlling interests.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report 
 
 
144

12 Intangible assets

Goodwill

Computer software and concessions 

Purchased 
£m 

Internally 
generated 
£m

Brands and 
customer 
relationships 
£m

Order 
backlog 
£m 

Other 
Purchased 
£m

Cost
At 1 October 2012
Additions
Disposals
Transfer to non-current assets held for sale (Note 27)
Exchange differences
At 30 September 2013
Additions 
Disposals
Exchange differences
At 30 September 2014
Accumulated amortisation and impairment losses
At 1 October 2012
Impairment loss
Charge for the year
Disposals
Transfer to non-current assets held for sale (Note 27)
Exchange differences
At 30 September 2013
Impairment loss
Charge for the year
Disposals
Exchange differences
At 30 September 2014
Carrying amount
At 30 September 2014
At 30 September 2013

3,255
–
(267)
(16)
63
3,035
–
(89)
(158)
2,788

595
17
–
(267)
(16)
15
344
–
–
(12)
(13)
319

2,469
2,691

The carrying value of goodwill is analysed by business segment as follows:

155
5
(30)
–
6
136
5
(4)
(10)
127

122
5
6
(28)
–
6
111
1
5
(3)
(9)
105

22
25

228
48
(27)
–
5
254
34
(9)
(13)
266

137
2
25
(21)
–
4
147
–
22
(8)
(3)
158

108
107

523
–
(45)
(2)
5
481
–
(52)
(19)
410

154
1
14
(12)
(2)
–
155
1
9
(23)
–
142

268
326

43
–
–
–
1
44
–
(2)
(1)
41

43
–
–
–
–
1
44
–
–
(2)
(1)
41

–
–

UK
Continental Europe
Northern Europe
Airlines Germany

Total 
£m

4,225
53
(369)
(18)
80
3,971
40
(170)
(203)
3,638

1,066
25
45
(328)
(18)
26
816
2
36
(62)
(27)
765

21
–
–
–
–
21
1
(14)
(2)
6

15
–
–
–
–
–
15
–
–
(14)
(1)
–

6
6

2,873
3,155

2014 
£m
1,631
159
659
20
2,469

2013 
£m
1,756
169
745
21
2,691

Goodwill impairment testing 
In accordance with accounting standards, the Group tests the carrying value of goodwill for impairment annually and whenever events or 
circumstances change.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued145

12 Intangible assets continued 
Impairment testing is performed by comparing the carrying value of each cash-generating unit (CGU) to the recoverable amount, determined 
on the basis of the CGU’s value in use. The value in use is based on the net present value of future cash flow projections discounted at pre-tax 
rates appropriate for each CGU. The Group’s CGUs are determined by geographical market and consist: UK, Continental Europe, Northern 
Europe and Airlines Germany.

The future cash flow projections used to determine the value in use are based on the most recent annual budgets and three-year plans for 
each of the CGUs. The key assumptions used to determine the business’ budget and three-year plans relate to capacity and the pricing of 
accommodation and fuel inputs. Capacity is based on management’s view of market demand and the constraints to managing capacity such 
as aircraft lease commitments. The accommodation pricing is primarily driven by the underlying bed rate and the foreign exchange hedges 
in place. The former is based on the businesses’ ongoing dialogue with bed suppliers and local cost inflation. The fuel pricing assumption is 
primarily driven by the fuel hedges in place and the forward fuel curve at the time that the budget is set. The key assumptions used to determine 
the Independent business’ budget and three-year plans relate to passenger volumes and commission rates, and are based on the individual 
businesses’ view of the market conditions.

Cash flow forecasts for years beyond the three-year plan are extrapolated at an estimated average long-term nominal growth rate of 2%.

A pre-tax discount rate of between 11.9% – 12.4% reflecting the specific risks of each CGU is used to calculate the value in use for each of the CGUs. 

Sensitivity analysis has not been disclosed as management believe that any reasonable change in assumptions would not cause the carrying 
value of the CGUs to exceed their recoverable amount.

13 Property, plant and equipment

Cost
At 1 October 2012
Additions
Transfer to non-current assets held for sale (Note 27)
Disposals
Exchange differences
At 30 September 2013
Additions
Disposals
Exchange differences and reclassifications
At 30 September 2014
Accumulated depreciation and impairment
At 1 October 2012
Charge for the year
Provision for impairment
Transfer to non-current assets held for sale (Note 27)
Disposals
Exchange differences
At 30 September 2013
Charge for the year
Disposals
Exchange differences and reclassifications
At 30 September 2014
Carrying amount
At 30 September 2014
At 30 September 2013

Other property, plant and equipment

Aircraft and 
aircraft spares 
£m

Freehold land 
and buildings 
£m

Short 
leaseholds 
£m

1,108
95
–
(22)
46
1,227
117
(60)
(156)
1,128

508
109
–
–
(18)
25
624
123
(58)
(139)
550

578
603

145
2
–
(1)
7
153
1
–
(13)
141

46
7
–
–
(1)
3
55
4
–
(6)
53

88
98

176
6
(1)
(39)
3
145
7
(32)
11
131

112
10
–
–
(20)
2
104
8
(23)
–
89

42
41

Other 
£m

202
21
(11)
(32)
17
197
19
(40)
(13)
163

123
15
14
(4)
(26)
16
138
11
(32)
(1)
116

47
59

Other 
Total 
£m

523
29
(12)
(72)
27
495
27
(72)
(15)
435

281
32
14
(4)
(47)
21
297
23
(55)
(7)
258

177
198

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report146

13 Property, plant and equipment continued
Freehold land with a cost of £24m (2013: £25m) has not been depreciated.

The net book value of aircraft and aircraft spares includes £270m (2013: £284m) in respect of assets held under finance leases.

The net book value of other property, plant and equipment includes £10m (2013: £12m) in respect of assets held under finance leases.

The depreciation of the owned assets during the year was £85m (2013: £92m). Depreciation for property, plant and equipment held 
under finance leases was £61m (2013: £49m).

Capital commitments
Capital expenditure contracted but not provided for in the accounts

2014 
£m
28

2013 
£m
57

The Group is contractually committed to the acquisition of four new Airbus A321 aircraft as at 30 September 2014, which had a list price of 
$96m each at the time of commitment, before escalations and discounts. All are intended to be financed by sale and leaseback at delivery 
date in 2016. Leases for two of the aircraft were signed as at 30 September 2014, subject to the purchase taking place, and the operating lease 
commitment included in Note 29.

14 Non-current asset investments
Associates 

Cost 
At 1 October 2013
Disposals
Group’s share of associates’ profit for the year 
Dividend received from associate
Exchange differences 
At 30 September 2014
Amounts written off or provided 
At 1 October 2013
Exchange differences 
At 30 September 2014
Carrying amount 
At 30 September 2014 
At 30 September 2013

2014 
£m

2013 
£m

38
 – 
2
(2)
(2)
36

24
(2)
22

14
14

37
(1)
1
 – 
1
38

23
1
24

14
14

Investments in associates at 30 September 2014 included a 40% interest in Activos Turisticos S.A, an incoming agency and hotel company 
based in Palma de Mallorca, Spain, and a 25% interest in Hotelera Adeje S.L., a hotel company based in Santa Cruz, Tenerife. 

Summarised financial information in respect of associated undertakings is as follows: 

Total assets 
Total liabilities 
Net assets
Group’s share of net assets
Revenue 
Profit for the year 
Group’s share of associates’ profit for the year 

2014 
£m
80
(22)
58
16
43
4 
2

2013 
£m
102
(43)
59
18
52
2
1

The financial statements of the associated undertakings are made up at different times to that of the Group. For the purposes of applying the 
equity method of accounting the most recent financial statements of these undertakings and the management accounts are used to draw up 
the financial position and performance of each associate. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued147

15 Disposals
Disposals of businesses during the year

Thomas Cook 
Egypt &  
Thomas Cook  
Lebanon 
£m
7

UK Corporate 
Foreign  
Exchange 
business 
£m
5

Neilson  
Active  
Holidays Ltd 
£m
9

Essential  
Travel  
Limited 
£m
2

Elegant  
Resorts 
£m
14

Gold Medal 
£m
45

–
 – 
7

 (8)
 (1)

7
 (3)
4

1
 – 
6

 (4)
2

6
 (4)
2

 (8)
 – 
1

 (3)
 (2)

1
 (6)
 (5)

1
 – 
3

 (3)
–

3
 (1)
2

–
 – 
14

 (14)
–

14
 (8)
6

 (8)
 – 
37

 (37)
 –

37
 (9)
28

Gross consideration
Completion adjustments 
and transaction costs
Dividend paid to NCI
Net consideration
Carrying amount of net 
assets disposed
Profit/(loss) on disposals
Cash impact of 
the disposals:
Net consideration
Cash and cash equivalents
Net cash inflow/(outflow) 

Corporate  
Travel  
Business 
£m
14

Intourist  
Egypt
–

 (1)
 (4)
9

 (14)
 (5)

9
 (1)
8

–
–
–

(7)
(7)

–
–
–

NATS 
£m
38

1
 – 
39

 (36)
3

39
 – 
39

Total 
£m
134

 (14)
 (4)
116

 (126)
 (10)

116
 (32)
84

Proceeds on disposal in the Group cash flow statement includes a £9m termination penalty connected to Gold Medal, detailed below. 
The dividend paid to NCI of £4m is included in the table above and is then presented separately in the cash flow statement. None of the 
disposals listed below meet the criteria for a discontinued operation.

Thomas Cook Egypt & Thomas Cook Lebanon
On 9 October 2013, the Group announced that it had sold 100% of the Thomas Cook Egypt and Thomas Cook Lebanon businesses to Yusuf Bin 
Ahmed Kanoo (Holdings) Co WLL of Bahrain.

Thomas Cook CFX Limited
On 18 November 2013, the Group sold its UK Corporate Foreign Exchange business, Thomas Cook CFX Ltd, to Moneycorp. 

Neilson Active Holidays Limited
On 10 December 2013, the Group sold its specialist activity tour operator Neilson Active Holidays Ltd to the private equity firm Risk Capital Partners.

Essential Travel Limited
On 24 January 2014, the Group sold its UK ancillary travel products business Essential Travel Limited to Holiday Extras Group. The Group settled 
deferred consideration of £4m which was agreed at the time of the acquisition of Essential Travel Limited (acquired in March 2010).

Elegant Resorts Limited
On 7 February 2014, the Group sold its UK luxury travel tour operator Elegant Resorts Limited to Al Tayyar, a leading global travel group based in 
Saudi Arabia.

Gold Medal Limited
On 27 February 2014, the Group sold Gold Medal, a UK-based distributor of long haul scheduled flights, hotels and car hire, to dnata, the 
Dubai-based travel company which is part of the Emirates Group. The disposal generated net cash of £28m before payment of a £9m 
termination penalty that crystallised following the sale. This payment is included in proceeds on disposal of subsidiaries in the cash flow. 

NATS Holding Limited
On 19 November 2013, the Group announced that it had agreed to sell 91.5% of its shareholding and loan note interests in The Airline Group 
Limited, which is a 41.9% shareholder in NATS Holding Limited, to Universities Superannuation Scheme Limited. The disposal was completed 
on 18 March 2014, following competition clearance from the European Commission.

Corporate Business Travel 
On 27 May 2014, the Group announced the sale of the UK corporate travel business (Co-operative Travel Management) to Mawasem Travel & 
Tourism Ltd for a consideration of £14m. The net consideration of £9m includes a £4m dividend payable to non-controlling interest which is 
shown separately in the cash flow within investing activities. 

Intourist Egypt
On 10 September 2014, the Group sold 100% of the incoming agency intourist Egypt to Essam Michel.

Thomas Cook Canada Inc. and Thomas Cook USA Holdings Inc. 
On 1 May 2013, the Group sold Thomas Cook Canada Inc. and Thomas Cook USA Holdings Inc. During the year ended 30 September 2014, 
the Group received the final cash payment of £1m in respect of the sale. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report148

16 Inventories

Goods held for resale 
Airline spares and other operating inventories 

The cost of inventories recognised as an expense was £185m (2013: £189m).

17 Trade and other receivables

Non-current assets
Other receivables 
Deposits and prepayments 
Loans 
Securities 

Current assets 
Trade receivables 
Other receivables 
Deposits and prepayments 
Loans 
Amounts owed by associates and participations*
Other taxes 

2014 
£m
10
24
34

2013 
£m
5
23
28

2014 
£m

2013 
£m

13
91
2
–
106

252
44
390
4
1
14
705

24
115
3
1
143

270
43
444
4
2
22
785

* Participations are equity investments where the Group has a significant equity participation but which are not considered to be associates. 

The average credit period taken on invoicing of leisure travel services is 11 days (2013: 12 days). No interest is charged on the receivables. 
The credit risk in respect of direct receivables from customers is limited as payment is required in full before the services are provided. In the 
case of travel services sold by third-party agents, the credit risk depends on the creditworthiness of those third-parties, but this risk is also limited 
because of the relatively short period of credit.

Deposits and prepayments include amounts paid in advance to suppliers of hotel and other services in order to guarantee the provision of those 
supplies. The Group’s current policy is that deposits and prepayments will normally be made for periods of up to two years in advance. There is 
a credit risk in respect of the continued operation of those suppliers during those periods. Deposits and prepayments also include £53m 
(2013: £32m) of deposits on aircraft lease arrangements which are primarily attributable to the UK airline.

The amounts presented in the balance sheet are net of allowances for doubtful receivables. An allowance for impairment is made where there 
is an identified event which, based on previous experience, is evidence of a reduction in the recoverability of the cash flows.

Allowances for doubtful debts in respect of trade receivable balances are managed in the business units where the debts arise and are based 
on local management experience. Factors that are considered include the age of the debt, previous experience with the counterparty and local 
trading conditions. Trade receivables arise from individual customers as well as businesses in the travel sector. The Directors do not consider 
there to be significant concentration of credit risk relating to trade and other receivables.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued17 Trade and other receivables continued
Movement in allowances for doubtful receivables

At beginning of year 
Additional provisions
Exchange differences 
Disposals
Transfer to non-current assets held for sale
Receivables written off 
Unused amounts released 
At the end of year 

At the year end, trade and other receivables of £69m (2013: £110m) were past due but not impaired. 

The analysis of the age of these financial assets is set out below: 

Ageing analysis of overdue trade and other receivables

Less than one month overdue 
Between one and three months overdue 
Between three and twelve months overdue 
More than twelve months overdue 

Trade and other receivables are not subject to restrictions on title and no collateral is held as security. 

The Directors consider that the carrying amounts of trade and other receivables approximate to their fair values. 

18 Cash and cash equivalents

Cash at bank and in hand 
Term deposits 

149

2014 
£m
44
14
–
–
–
(12)
(8)
38

2014 
£m
42
15
10
2 
69

2013 
£m
56
8
2
(1)
(1)
(16)
(4)
44

2013 
£m
56
30
13
11
110

2014 
£m
403
616
1,019

2013 
£m
411
678
1,089

Cash and cash equivalents largely comprise bank balances denominated in Sterling, Euro and other currencies for the purpose of settling 
current liabilities as well as balances arising from agency collection on behalf of the Group’s travel agencies.

Included within the above balance are the following amounts considered to be restricted:
 > £38m (2013: £53m) held within escrow accounts in UK, Switzerland and the Czech Republic in respect of local regulatory requirements;
 > £18m (2013: £14m) of cash held by White Horse Insurance Ireland Limited, and Voyager Android Insurance Services, the Group’s captive 

insurance companies; and

 > £1m (2013: £8m) of cash held in countries where exchange control restrictions are in force (Egypt, Lebanon, Tunisia and Morocco), net of cash 

available to repay local debt in those countries.

The Directors consider that the carrying amounts of these assets approximate to their fair value.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report150

19 Trade and other payables

Current liabilities 
Trade payables 
Amounts owed to associates and participations 
Social security and other taxes 
Accruals and deferred income 
Other payables 

Non-current liabilities 
Accruals and deferred income 
Other payables 

2014 
£m

2013 
£m

1,268
2
56
613
144
2,083

2
88
90

1,296
3
68
514
114
1,995

4
93
97

The average credit period taken for trade purchases is 72 days (2013: 66 days).

Included within other payables (non-current liabilities) of £88m is £82m (2013: £75m) that represents the carrying value of a contingent 
obligation to acquire from The Co-operative Group and Midlands Co-operative (now Central England Co-operative) their shares (representing 
a 33.5% ownership interest) in the UK retail joint venture with the Company, formed by the merger of the three companies’ high street retail 
stores in 2012. The discounted obligation was recognised at the time of the merger and its fair value is subsequently reassessed at each period 
end as the minority shareholders have the right, after 30 September 2016, to require the Company to acquire their shares at 4.0x EBITDA of the 
joint venture.

The Directors consider that the carrying amounts of trade and other payables approximate to their fair value. 

20 Borrowings

Short-term borrowings 
Unsecured bank loans and other borrowings 
Unsecured bank overdrafts 

Current portion of long-term borrowings

Long-term borrowings 
Bank loans and bonds: 
– repayable within one year 
– repayable between one and five years 
– repayable after five years 

Less: amount due for settlement within one year shown under current liabilities 
Amount due for settlement after one year 

Borrowings by class

Group committed credit facility (including transaction costs) 
Aircraft-related bank loans (including transaction costs) 
Bank and other borrowings 
Issued bonds (including transaction costs) 

Current  
£m
82
53
4
310
449

2014

Non-current  
£m
(12)
11
12
704
715

2014  
£m

82
2
84
365
449

365
308
407
1,080
(365)
715

Current  
£m
–
39
138
–
177

2013 
 £m

135
3
138
39
177

39
690
424
1,153
(39)
1,114

2013

Non-current  
£m
(19)
65
15
1,053
1,114

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued151

20 Borrowings continued
The Directors consider that the fair value of the Group’s borrowings with a carrying value of £1,164m is £1,227m (2013: carrying value £1,291m; 
fair value £1,350m). £1,077m (2013: £1,112m) of the fair value which relates to issued bonds has been calculated using quoted market prices. 
For all other borrowings, the Directors consider that the fair value of £150m (2013: £238m) is approximate to the carrying amount. In 2014, 
the Group has £63m as a security to aircraft (2013: £103m) and £14m as a security to property (2013: £16m).

During the year, £9m (2013: £7m) of the capitalised transaction costs relating to banking facilities have been recognised within finance costs 
in the income statement.

On 27 June 2013, the Group completed a major £1.6bn recapitalisation of the business which included:
 > a 2 for 5 rights issue of 409,029,271 new Ordinary Shares at 76 pence per new Ordinary Share raising gross proceeds of £431m;
 > issue of a new €525m Eurobond with a coupon of 7.75% which matures in June 2020; and
 > a new £470m four-year banking facility maturing in May 2017 to replace prior facilities, together with an additional £191m facility available 

from 2015 and a separate £30m bonding facility which matures in May 2015.

Borrowing facilities
As at 30 September 2014, the Group had undrawn committed debt facilities of £297m (2013: £290m) and undrawn committed debt facilities 
plus cash available to repay revolving credit facility of £1,168m (2013:£1,207m). Whilst these facilities have certain financial covenants they are 
not expected to prevent full utilisation of the facilities if required. The Group has complied with its covenants throughout the year.

Covenant measures
The covenant measures are tested on a quarterly rolling 12 month basis and consist of a leverage covenant and a fixed charge covenant. 
The leverage covenant is a measure of pre-exceptional earnings before interest, tax, depreciation, amortisation and aircraft operating 
lease rentals compared to net debt. The fixed charge covenant is a measure of pre-exceptional earnings before interest, tax, depreciation, 
amortisation and operating lease charges compared to net interest and operating lease charges. The leverage and fixed charge covenant 
hurdles vary depending on the period that they relate to and range between 1.54x to 3.59x and 1.84x to 2.45x respectively.

21 Obligations under finance leases

Minimum lease payments

Present value of 
 minimum lease payments

Amounts payable under finance leases: 
Within one year 
Between one and five years 
After five years 

Less: future finance charges 
Present value of lease obligations 

Less: amount due for settlement within 12 months (shown under current liabilities) 
Amount due for settlement after 12 months 

The currency analysis of amounts payable under finance leases is:

Euro 
US dollar 

2014  
£m

47
148
35
230
(49)
181

2013  
£m

59
165
67
291
(66)
225

2014  
£m

34
119
28
181
–
181

(34)
147

2014 
 £m
13
168
181

2013 
£m

43
126
56
225
–
225

(43)
182

2013 
 £m
15
210
225

Finance leases principally relate to aircraft and aircraft spares. 

No arrangements have been entered into for contingent rental payments. 

The Directors consider that the fair value of the Group’s finance lease obligations with a carrying value of £181m was £181m at 30 September 
2014 (2013: carrying value £225m; fair value £239m). The fair values quoted were determined on the basis of the interest rates for the 
corresponding terms to repayment as at the year end. The Group’s obligations under finance leases are secured by the lessors’ rights over 
the leased assets. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report152

22 Financial instruments 
Carrying values of financial assets and liabilities 

The carrying values of the Group’s financial assets and liabilities are as set out below:

30 September 2014

30 September 2013

Derivative 
instruments 
in designated 
hedging 
relationships 
£m

Held  
for trading  
£m

Loans & 
receivables  
£m

Available- 
for-sale  
£m

Financial 
liabilities at 
amortised  
cost  
£m

Derivative 
instruments 
in designated 
hedging 
relationships  
£m

Held  
for trading  
£m

Loans & 
receivables  
£m

Available- 
for-sale  
£m

Non-current asset 
investments 
Trade and other receivables 
Cash and cash equivalents 
Trade and other payables 
Borrowings 
Obligations under finance 
leases
Provisions arising from 
contractual obligations
Derivative financial 
instruments 

–
–
–
–
–

–

–

–
–
–
–
–

–

–

–
397
1,019
–
–

–

–

(5)
(5)

23
23

–
1,416

–
–
–
–
–

–

–

–
–

–
–
–
(1,898)
(1,164)

(181)

(371)

–
(3,614)

Derivative financial instruments 

The fair values of derivative financial instruments as at 30 September 2014 were:

At 1 October 2012 
Movement in fair value during the year 
At 1 October 2013 
Movement in fair value during the year 
At 30 September 2014 

Non-current assets 
Current assets 
Current liabilities 
Non-current liabilities 

Fair value hierarchy 

–
–
–
–
–

–

–

–
–
–
–
–

–

–

–
404
1,089
–
–

–

–

(2)
(2)

(40)
(40)

–
1,493

Interest rate 
swaps  
£m
(4)
(1)
(5)
16
11

Currency 
contracts  
£m
(35)
(3)
(38)
80
42

1
1
–
–
–

–

–

–
2

Fuel  
contracts  
£m
6
(5)
1
(36)
(35)

2014 
£m
19
68
(66)
(3)
18

Financial 
liabilities at 
amortised  
cost  
£m

–
–
–
(1,922)
(1,290)

(225)

(395)

–
(3,832)

Total  
£m
(33)
(9)
(42)
60
18

2013  
£m
–
25
(64)
(3)
(42)

The fair values of the Group’s financial instruments are disclosed in hierarchy levels depending on the valuation method applied. The different 
methods are defined as follows: 

Level 1: 

valued using unadjusted quoted prices in active markets for identical financial instruments 

Level 2: 

valued using techniques based on information that can be obtained from observable market data 

Level 3: 

 valued using techniques incorporating information other than observable market data as at least one input to the valuation cannot 
be based on observable market data. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continuedThomas Cook Group plc  Annual Report & Accounts 2014 153

22 Financial instruments continued
The fair values of the Group’s financial assets and liabilities are set out below:

Financial assets 
Currency contracts 
Fuel contracts 
Interest rate swaps
Financial liabilities 
Currency contracts 
Fuel contracts 
Interest rate swaps 
At 30 September 2014
Financial assets 
Currency contracts 
Fuel contracts 
Securities 
Financial liabilities 
Currency contracts 
Fuel contracts 
Interest rate swaps 
At 30 September 2013 

Level 1  
£m

Level 2  
£m

Level 3  
£m

Total  
£m

–
–
–

–
–
–
–

–
–
1

–
–
–
1

72
4
11

(30)
(39)
–
18

15
10
–

(53)
(9)
(5)
(42)

–
–
–

–
–
–
–

–
–
–

–
–
–
–

72
4
11

(30)
(39)
–
18

15
10
1

(53)
(9)
(5)
(41)

The fair values of financial instruments have been calculated using discounted cash flow analysis.

The Group uses derivative financial instruments to hedge significant future transactions and cash flows denominated in foreign currencies. 
The Group enters into foreign currency forward contracts, swaps and options in the management of its exchange rate exposures. The fair value 
of currency contracts designated in a cash flow hedge as at 30 September 2014, was an asset of £47m (2013: £33m liability).

Currency hedges are entered into up to a maximum of 18 months in advance of the forecasted requirement.

As at 30 September 2014, the Group had in place currency hedging derivative financial instruments with a maximum maturity of February 
2016 (2013: October 2014).

The Group also uses derivative financial instruments to mitigate the risk of adverse changes in the price of fuel. The Group enters into fixed price 
contracts (swaps) and net purchased options in the management of its fuel price exposures. All fuel hedges are designated as cash flow hedges.

Fuel price hedges are entered into up to a maximum of 18 months in advance of forecasted consumption of fuel. Trades with maturities longer 
than 18 months need additional approval in line with treasury policy. As at 30 September 2014, the Group had in place fuel price hedging 
derivative financial instruments with a maximum maturity of April 2016 (2013: December 2014). 

In addition, the Group uses derivative financial instruments to manage its interest rate exposures. The Group enters into interest rate swaps 
to hedge against interest rate movements in connection with the financing of aircraft and other assets and to hedge against interest rate 
exposures on fixed rate debt. The Group also enters into cross currency interest rate swaps to hedge the interest rate and the currency exposure 
on foreign currency external borrowings. 

The fair value of interest rate swaps and cross currency contracts in designated fair value hedge relationships at 30 September 2014, was an 
asset of £11m (2013: £2m liability) and in designated cash flow hedge relationships at 30 September 2014, was a liability of £nil (2013: £3m 
liability).

As at 30 September 2014, the maximum maturity of interest rate derivatives was June 2020 (2013: June 2020).

The fair values of the Group’s derivative financial instruments have been calculated using underlying market prices available on 
30 September 2014.

1

t
r
o
p
e
r
c
g
e
t
a
r
t
S

i

2

e
c
n
a
n
r
e
v
o
G

3

s
t
n
e
m
e
t
a
t
s
l

i

a
c
n
a
n
F

i

 
 
154

22 Financial instruments continued
During the year, a loss of £45m (2013: £9m loss) was transferred from the hedge reserve to the income statement following recognition of the 
hedged transactions. The amount included in each line item in the income statement is shown below. In addition, a loss of £2m was recognised 
in the income statement in respect of the forward points on foreign exchange cash flow hedging contracts (2013: £2m gain) and a loss of £2m 
in respect of the movement in the time value of options in cash flow hedging relationships (2013: £4m loss).

Cost of providing tourism services: 
  – release from hedge reserve 
  – time value on options 
Finance income/(costs): 
  – forward points on foreign exchange cash flow hedging contracts 
  – fair value movements on derivatives in designated fair value hedge 

2014  
£m

(45)
(2)

(2)
11

2013  
£m

(9)
(4)

2
(3)

During the year, a loss of £27m (2013: £2m loss) was taken directly to the income statement in respect of held for trading derivatives that are 
used to hedge Group balance sheet exposure. This has been recorded within net foreign exchange gain for the year of £39m (2013: £12m gain) 
which is included within cost of providing tourism services.

The closing hedging reserve, excluding the impact of tax, was a gain of £13m (2013: £32m loss). The periods in which the cash flows are 
expected to occur and when they are expected to impact the income statement are a gain of £7m (2013: £30m loss) within one year and a gain 
of £6m (2013: £2m loss) between one and five years.

Offsetting financial assets and financial liabilities 

The following financial assets and liabilities are subject to offsetting, enforceable master netting arrangements and similar arrangements:

As at 30 September 2014
Derivatives financial assets
Derivatives financial liabilities
Cash and cash equivalents
Bank overdrafts
Total

As at 30 September 2013
Derivatives financial assets
Derivatives financial liabilities
Cash and cash equivalents
Bank overdrafts
Total

Gross amounts of 
recognised financial 
assets/(liabilities)
£m
87
 (69)
 1,665 
 (648)
 1,035 

Gross amounts of 
recognised financial 
(liabilities)/assets 
set off in the  
balance sheet
£m
–
–
 (646)
646
–

Net amounts 
presented in the 
balance sheet
£m
87
 (69)
1,019
 (2)
 1,035 

Gross amounts of 
recognised financial 
assets/(liabilities)
£m
25
 (67)
 3,345 
 (2,259)
 1,044 

Gross amounts 
of recognised 
financial (liabilities)/
assets set off in the 
balance sheet
£m
–
–
 (2,256)
 2,256 
–

Net amounts 
presented in the 
balance sheet
£m
25
 (67)
1,089
 (3)
 1,044 

Related amounts not set off in the  
balance sheet

Financial 
Instruments
£m
 (47)
47
–
–
–

Cash collateral 
received
£m
–
–
–
–
–

Related amounts not set off in the  
balance sheet

Financial  
Instruments
£m
 (24)
24
–
–
–

Cash collateral 
received
£m
–
–
–
–
–

Net amount
£m
40
 (22)
1,019
 (2)
 1,035 

Net amount
£m
1
 (43)
1,089
 (3)
 1,044 

For the financial assets and liabilities subject to enforceable master netting arrangements or similar arrangements above, each agreement 
between the Group and the counterparty allows for net settlement of the relevant financial assets and liabilities when both elect to settle on 
a net basis. In the absence of such an election, financial assets and liabilities will be settled on a gross basis, however, each party to the master 
netting agreement or similar agreement will have the option to settle all such amounts on a net basis in the event of default of the other party.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued155

23 Financial risk 
The Group is subject to risks related to changes in interest rates, exchange rates, fuel prices, counterparty credit and liquidity within the 
framework of its business operations. 

Interest rate risk 

The Group is subject to risks arising from interest rate movements in connection with the issue of Eurobonds, bank debt, aircraft financing 
and cash investments. Interest rate swaps are used to manage these risks and are designated as both cash flow and fair value hedges.

Foreign exchange rate risk 

The Group has activities in a large number of countries and is therefore subject to the risk of exchange rate fluctuations. These risks arise 
in connection with the procurement of services in destinations outside the source market. For example, US Dollar exposure arises on the 
procurement of fuel and operating supplies for aircraft, as well as investments in aircraft.

The Group requires segments to identify and appropriately hedge all exposures in line with approved treasury policies designed to reflect 
the commercial risk of each underlying business. Each segmental hedging policy includes the hedging build up and permitted instruments. 
The maximum hedge tenor is 18 months and each segment should achieve at least an 80% hedge ratio prior to the start of the season. 

The Group uses currency forwards, currency swaps and currency options to manage currency risks and these are usually designated as cash 
flow hedges.

Fuel price risk 

Exposure to fuel price risk arises due to flying costs incurred by the Group’s aircraft.

The Group requires segments to identify and appropriately hedge all exposures in line with approved treasury policies designed to reflect 
the commercial risk of each underlying business. Each segmental hedging policy includes the hedging build up and permitted instruments. 
The maximum hedge tenor is 18 months and in general each segment should achieve at least an 80% hedge ratio prior to the start of 
the season.

The Group uses commodity derivative contracts, including fixed price contracts (swaps) and net purchased options to manage fuel price risk 
and these are usually designated as cash flow hedges.

The market risks that the Group is subject to have been identified as interest rate risk, foreign exchange rate risk and fuel price risk. The impact 
of reasonably possible changes in these risk variables on the Group, based on the period end holdings of financial instruments have been 
calculated and are set out in the tables below. In each case it has been assumed that all other variables remain constant. As at 30 September 
2014, the sensitivity of these risks to the defined scenario changes are set out below:

Interest rate risk

1% (2013: 1%) increase in interest rates 
0.25% (2013: 0.25%) decrease in interest rates 

Foreign exchange rate risk

5% (2013: 5%) strengthening of Euro 
5% (2013: 5%) weakening of Euro 
5% (2013: 5%) strengthening of US Dollar 
5% (2013: 5%) weakening of US Dollar 

Impact  
on profit  
before tax  
£m

6
(1)

Impact  
on profit  
before tax  
£m
(1)
– 
(5)
4

2014

Impact  
on equity  
£m

–
–

2014

Impact  
on equity  
£m
17
(16)
70
(65)

Impact  
on profit  
before tax  
£m

4
(1)

Impact  
on profit  
before tax  
£m
(57)
45
(6)
3

2013

Impact  
on equity  
£m

–
–

2013

Impact  
on equity  
£m
11
(2)
65
(53)

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report156

23 Financial risk continued
Fuel price risk

10% (2013: 10%) increase in fuel price 
10% (2013: 10%) decrease in fuel price 

Impact  
on profit  
before tax  
£m
3
(3)

2014

Impact  
on equity  
£m
52
(52)

Impact  
on profit  
before tax  
£m
–
(5)

2013

Impact  
on equity  
£m
43
(38)

Given recent historical movements in fuel prices, management believes a 10% shift is a reasonable possibility. 

Liquidity risk 

The liquidity position of the Group is significantly influenced by the booking and payment pattern of customers. As a result, liquidity is at its 
lowest in the winter months and at its highest in the summer months. The Group manages the seasonal nature of its liquidity by making use 
of its bank facility, the terms of which, including the covenant measures, are detailed in the borrowings note (refer to Note 20). The Group also 
uses liquidity swaps to manage short-term currency positions. These liquidity swaps are presented as held-for-trading financial instruments.

The undrawn committed debt facility plus the cash available ranged between £169m and £1,168m during the current financial year 
(2013: £218m–£1,234m).

Surplus short-term liquidity is invested in accordance with approved treasury policy.

Financial liabilities are analysed below based on the time between the period end and their contractual maturity. The amounts shown are 
estimates of the undiscounted future cash flows and will differ from both carrying value and fair value.

Amounts due

 between 
3 and 12  
months 
£m
230
380

between  
 1 and 5 years  
£m
88
365

in more than  
5 years  
£m
4
587

in less than  
 3 months  
 £m
1,576
95

2014

Total  
£m
1,898
1,427

Amounts due

between  
3 and 12 
months  
£m
73
32

between  
 1 and 5 years  
£m
92
825

in more than  
5 years  
£m
4
644

in less than  
 3 months  
 £m
1,753
147

2013

Total  
£m
1,922
1,648

12

34

148

35

229

13

46

165

67

291

681
(686)

1,311
(1,311)

388
(401)

–
–

2,380
(2,398)

1,084
(1,079)

1,234
(1,193)

139
(132)

–
–

2,456
(2,404)

72
1,750

157
801

77
665

65
691

371
3,907

51
1,969

181
372

124
1,213

39
754

395
4,308

Trade and other payables 
Borrowings 
Obligations under 
finance leases 
Derivative financial 
instruments: 
  – payable 
  – receivable 
Provisions arising from 
contractual obligations 

For all gross settled derivative financial instruments, such as foreign currency forward contracts and swaps, the pay and receive leg has been 
disclosed in the table above. For net settled derivative financial instruments, such as fuel swaps and options, the fair value as at the year end 
of those instruments in a liability position has been disclosed in the table above. Trade and other payables include non-financial liabilities of 
£277m (2013: £170m) which have not been analysed above. 

Counterparty credit risk 

The Group is exposed to credit risk in relation to deposits, outstanding derivatives and trade and other receivables. The maximum exposure 
in respect of each of these items at the balance sheet date is their carrying value. The Group assesses its counterparty exposure in relation to 
the investment of surplus cash, fuel contracts, foreign exchange and interest rate hedging contracts and undrawn credit facilities. The Group 
primarily uses published credit ratings to assess counterparty strength and to define the credit limit for each counterparty in accordance with 
approved treasury policies. 

The Group’s approach to credit risk in respect of trade and other receivables is explained in Note 17. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued157

24 Insurance 
Management of insurance risk 

Incidental to its main business, the Group, through its subsidiary White Horse Insurance Ireland Limited, issues contracts that transfer significant 
insurance risk and that are classified as insurance contracts. As a general guideline, the Group defines as significant insurance risk the possibility 
of having to compensate the policyholder if a specified uncertain future event adversely affects the policyholder.

Business written includes standard commercial risks for the Group and travel insurance for both Group and non-Group customers, however the 
commercial risks for the Group were fully commuted prior to the financial year end. 

The principal nature of travel insurance risks is one of short term, low value and high volume. Underwriting performance is monitored on an 
ongoing basis and pricing reviewed annually for each individual contract. Exposure is capped by specific limits within the insurance policy and 
by using reinsurance contracts for any claims in excess of these retention limits. Commercial policies have been fully commuted at the year end.

Insurance risk is spread across several European countries where the Group operates including the UK, Ireland and Continental Europe.

When estimating the cost of claims outstanding at the year end, the principal assumption underlying the estimates is the Group’s past 
development pattern. This includes assumptions in respect of historic claims costs, average claims handling expenses and market 
developments. The Group also uses an independent actuary to review its liabilities to ensure that the carrying values are adequate. Any changes 
to these variables are not expected to have a material effect on the Group financial statements.

The Group operates a reinsurance policy approved by the White Horse Insurance Ireland Ltd Board of Directors which ensures that reinsurers 
have a financial stability rating of A (S&P). The Group has assessed these credit ratings as being satisfactory in diminishing the Group’s exposure 
to the credit risk of its insurance receivables.

25 Deferred tax 
The following are the major deferred tax liabilities and assets recognised by the Group and movements thereon during the current and prior 
reporting year: 

At 30 September 2013
(Charge)/credit to income 
Credit/(charge) to equity 
Reclassifications 
Disposals 
Other
Exchange differences 
At 30 September 2014

Aircraft  
finance  
 leases  
£m 
(63)
(4)
–
–
–
–
5
(62)

Retirement 
benefit 
obligations 
 £m 
43
(3)
19
–
–
–
(3)
56

Fair value 
of financial 
instruments  
£m 
–
2
(10)
–
–
4
–
(4)

Other  
temporary 
differences 
 £m 
(26)
54
–
(55)
3
(4)
5
(23)

Tax losses  
£m 
161
(33)
–
55
–
–
(4)
179

Certain deferred tax assets and liabilities have been offset. The following is the analysis of the deferred tax balances for financial 
reporting purposes: 

Deferred tax liabilities 
Deferred tax assets 

2014  
£m 
(49)
195
146

Total  
£m 
115
16
9
–
3
–
3
146

2013  
£m 
(53)
168
115

At the balance sheet date, the Group had unused tax losses of £3,150m (2013: £2,625m) available for offset against future profits. Deferred tax 
assets have only been recognised where there is sufficient probability that there will be future taxable profits against which the assets may 
be recovered. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report158

25 Deferred tax continued
No deferred tax asset has been recognised in respect of tax losses of £2,340m (2013: £1,941m) due to the unpredictability of future 
profit streams.

Other temporary differences on which deferred tax has been provided primarily relate to the difference in book to tax value on qualifying tax 
assets, provisions for which tax relief was not originally available, and fair value accounting on assets acquired as part of the merger.

In addition, the Group had unused other temporary differences in respect of which no deferred tax asset has been recognised amounting 
to £295m (2013: £385m), also due to the unpredictability of future profit streams.

Deferred tax liabilities were offset against the corresponding deferred tax assets where both items fell within the responsibility of the same 
tax authority.

Reductions in the UK corporation tax rate from 23% to 21% (effective from 1 April 2014) and 20% (effective from 1 April 2015) were 
substantively enacted on 2 July 2013, resulting in a UK current tax rate of 22% applicable to the year ended 30 September 2014.

The UK deferred tax assets at 30 September 2014, have been calculated based on the rate of 20% substantively enacted at the balance 
sheet date.

26 Provisions 

At 1 October 2013
Additional provisions in the year
Unused amounts released in the year
Unwinding of discount
Utilisation of provisions
Exchange differences
At 30 September 2014

Included in current liabilities
Included in non-current liabilities

Aircraft  
maintenance  
provisions  
£m
256 
96
(21)
6
(97)
(6)
234

Off-market  
leases  
£m
30 
1
(9)
3
(9)
(1)
15 

Insurance and  
litigation  
£m
40 
97
(4)
–
(43)
–
90 

Reorganisation 
and restructuring 
plans  
£m
43 
17
(4)
–
(32)
(1)
23 

Deferred and  
contingent  
consideration  
£m
5 
–
–
–
(5)
–
–

Other  
provisions  
£m
45 
7
(7)
3
(19)
(1)
28 

2014  
£m 
247
143
390 

Total  
£m
419 
 218
(45)
 12
(205)
(9)
390 

2013  
£m 
 247 
172 
419 

The aircraft maintenance provisions relate to maintenance on leased aircraft and spares used by the Group’s airlines in respect of leases which 
include contractual return conditions. This expenditure arises at different times over the life of the aircraft with major overhauls typically 
occurring between two and ten years. The aircraft maintenance provisions are re-assessed at least annually in the normal course of business 
with a corresponding adjustment made to either non-current assets (aircraft and aircraft spares) or aircraft costs.

Off-market leases relate to leases acquired in previous years through the Resort Mallorca Hotels International S.L.U. (Hi!Hotels) acquisition, 
The Co-operative Group and Midlands Co-operative, and MyTravel Group plc mergers, which have commitments in excess of the market rate 
at the time of the transaction. 

Insurance and litigation represents costs related to legal disputes, customer compensation claims and estimated costs arising through insurance 
contracts in the Group’s subsidiary, White Horse Insurance Ireland Limited. Reorganisation and restructuring plans predominantly represent 
committed restructuring costs in the UK and Continental Europe segments.

“Other” represents liabilities where there is uncertainty of the timing or amount of the future expenditure required in settlement and includes 
such items as onerous contracts, dilapidations and emissions trading liabilities. This grouping contains no single category larger than £15m. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued159

27 Discontinued operations and assets classified as held for sale 
There are no discontinued operations or assets classified as held for sale in 2014. 

Following the sale on 1 May 2013 of the business previously disclosed within the North America segment, the results of these businesses have 
been included as discontinued operations.

Consolidated income statement – discontinued operations

Year ended 30 September 2013

Revenue 
Cost of providing tourism services 
Gross profit 
Personnel expenses 
Depreciation and amortisation
Net operating expenses
Profit/(loss) on disposal of assets
Impairment of goodwill and amortisation of business combination intangibles
(Loss)/profit from operations
(Loss)/profit before tax
Tax
Profit/(loss) for the year

Cash flows – discontinued operations

Net cash used in operating activities
Net cash (used in)/from investing activities

Assets classified as held-for-sale

Assets 
Property, plant and equipment
Non-current asset investments
Inventories
Trade and other receivables
Cash and cash equivalents

Liabilities 
Trade and other payables 

Underlying 
results  
£m
175
(143)
32
(22)
(3)
(10)
–
–
(3)
(3)

Separately 
disclosed  
items  
£m
–
–
–
–
–
–
4
(1)
3
3

Total  
£m
175
(143)
32
(22)
(3)
(10)
4
(1)
–
–
–
–

2013  
£m 
(30)
(2)

2013  
£m 

8
37
4
16
5
 70

2013  
£m 

17
17

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report 
 
160

28 Called-up share capital 

Allotted, called-up and fully paid

Allotted, called-up and 
partly paid

Deferred Shares 
Ordinary Shares 
of €0.09 each
 of £0.10 each 
–
885,900,334
–
49,081,604
934,981,938
(934,981,938)
–
–
–
–
934,981,938
–
–
–
– 1,460,776,413 934,981,938

Ordinary Shares  
of €0.01 each
–
21,800,777
934,981,938
87,591,241
409,029,271
1,453,403,227
7,373,186 

Ordinary shares 
of 0.10 each 
£m
60
4
(64)
–
–
–
–
–

Ordinary Shares 
of €0.01 each  
£m
–
–
6
1
4
11
–
11

Deferred Shares 
of €0.09 each 
£m
–
–
58
–
–
58
–
58

Deferred shares  
of £1 each,  
25p paid
50,000
–
–
–
–
50,000
–
50,000

At 1 October 2012
Exercise of warrants
Capital reorganisation
Private placement
Rights issue
At 30 September 2013
Exercise of warrants
At 30 September 2014

The Ordinary Shares carry the right to the profits of the Company available for distribution and to the return of capital on a winding up of the 
Company. The Ordinary Shares carry the right to attend and speak at general meetings of the Company; each share holds the right to one vote. 
The Ordinary Shares are admitted to the premium segment of the Official List and to trading on the London Stock Exchange’s main market. 
Both classes of Deferred Shares carry no right to the profits of the Company. On a winding up, the holders of the sterling-denominated Deferred 
Shares would be entitled to receive an amount equal to the capital paid up on each sterling-denominated Deferred Share and the holders of the 
euro-denominated Deferred Shares would be entitled to receive an amount equal to the capital paid up on each euro-denominated Deferred 
Share only after the holders of the Ordinary Shares and sterling-denominated Deferred Shares have received, in aggregate, the amounts paid 
up thereon. The holders of both classes of Deferred Shares are not entitled to receive notice, attend, speak or vote (whether on a show of hands 
or on a poll) at general meetings of the Company. 

Contingent rights to the allotment of shares

As at 30 September 2014, options to subscribe for Ordinary Shares were outstanding with respect to the Thomas Cook Group plc 2007 
Performance Share Plan, the Thomas Cook Group plc 2008 Co-Investment Plan, the Thomas Cook Restricted Share Plan and the Thomas Cook 
Group plc 2008 Save As You Earn Scheme. For further details refer to Note 31. On exercise, the awards of shares under the plan will be satisfied 
by either purchases in the market of existing shares or, subject to institutional guidelines, issuing new shares.

As part of the £200m bank facility announced on 25 November 2011, the Company issued warrants to certain of its lenders, giving holders 
the right, at any time until 22 May 2015, to subscribe for up to an aggregate of 42,914,640 Ordinary Shares (representing approximately 4.9% 
of the issued share capital of the Company at the date of issue) at a subscription price per share of 19.875 pence.

On 10 May 2012, the Company issued warrants as part of the bank facility amendment announced on 5 May 2012 to certain of its lenders, 
giving holders the right, at any time until 22 May 2015, to subscribe for up to an aggregate of 43,749,516 Ordinary Shares, representing 
approximately 5.0% of the issued share capital of the Company at the date of issue (subsequently increased by 4,440,376 Ordinary 
Shares to reflect the Company’s Rights Issue and Placing in June 2013), at a subscription price per share of €0.10 (subsequently adjusted 
to €0.0857282 to reflect the Company’s Rights Issue and Placing in June 2013). In addition, the Warrants issued as part of the bank facility 
announced in November 2011, were re-priced to the same exercise price. As at 25 November 2014, three Warrantholders had exercised 
their Subscription Rights in respect of 7,373,186 Warrants (exercised into Ordinary Shares on a one-for-one basis).

Own shares held in trust

Shares of the Company are held under trust by EES Trustees International Limited in respect of the Thomas Cook Group plc 2007 Performance 
Share Plan, the Thomas Cook Group plc 2008 Co-Investment Plan and the Thomas Cook Restricted Share Plan. Equiniti Share Plan Trustees 
Limited hold shares in connection with the Thomas Cook Group plc Buy As You Earn Scheme. In accordance with IFRS, these are treated as 
Treasury Shares and are included in “other reserves” in the balance sheet. 

The number of shares held at 30 September 2014 by EES Trustees International Limited and Equiniti Share Plan Trustees Limited, was 
20,865,104 (2013:17,245,721) and 381,015 (2013: 438,615) respectively. The cumulative cost of acquisition of these shares was £30m 
(2013: £30m) and the market value at 30 September 2014 was £25m (2013: £27m). Shares held by the Trust have been excluded from 
the weighted average number of shares used in the calculation of earnings per share.

Capital management

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide returns 
for Shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital.

The capital structure of the Group consists of debt, cash and cash equivalents and equity attributable to equity holders of the parent 
(as shown in the Group balance sheet). At the balance sheet date the Group had total capital of £573m (2013: £931m).

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued161

29 Operating lease arrangements 
The Group as lessee 

At the balance sheet date, the Group had outstanding commitments for future minimum lease payments under non-cancellable operating 
leases, which fall due as follows: 

Within one year 
Later than one and less than five years 
After five years 

Property  
and other  
2014  
£m 
72
178
146
396

Aircraft and 
aircraft spares 
2014  
 £m 
96
357
473
926

Total  
2014  
£m 
168
535
619
1,322

Property  
 and other  
2013  
 £m 
60
141
176
377

Aircraft and 
aircraft spares 
2013  
£m 
65
241
477
783

Total  
2013  
£m 
125
382
653
1,160

Operating lease rentals payable charged to the income statement for hire of aircraft and aircraft spares was £106m (2013: £101m) and other 
£102m (2013: £115m). Operating lease payments principally relate to rentals payable for the Group’s retail shop and hotel properties and for 
aircraft and spares used by the Group’s airlines. Shop leases are typically negotiated for an average term of five years. Leases for new aircraft are 
typically negotiated for an average term of 12 years; leases for second-hand aircraft and extensions are typically much shorter. 

30 Contingent liabilities

Contingent liabilities

2014  
£m 
102

2013  
£m
101

Contingent liabilities primarily comprise guarantees, letters of credit and other contingent liabilities, including contingent liabilities related 
to structured aircraft leases, all of which arise in the ordinary course of business. The amounts disclosed above represent the Group’s 
contractual exposure. 

The Group complies with all the standards relevant to consumer protection and formal requirements in respect of package tour contracts and 
has all the necessary licences for the various sales markets. The customers’ right to reimbursement of the return travel costs and amounts 
paid in case of insolvency or bankruptcy on the part of the tour operator or travel agency is guaranteed in all Thomas Cook sales markets in 
line with local legislation and within the various guarantee systems applied. In the United Kingdom, there is a fund mechanism whereby travel 
companies are required to collect and remit a small charge for each protected customer upon booking. Customer rights in relation to Thomas 
Cook Group in Germany, Belgium and Austria are guaranteed via an insolvency insurance system, in Ireland, Scandinavia and France via 
guarantees provided by banks and insurance companies, and in the Netherlands via a guaranteed fund. 

In the ordinary course of its business, the Group is subject to commercial disputes and litigation including customer claims, employee disputes 
and other kinds of lawsuits. These matters are inherently difficult to quantify. In appropriate cases, a provision is recognised based on best 
estimates and management judgement but there can be no guarantee that these provisions will result in an accurate prediction of the actual 
costs and liabilities that may be incurred. There are also contingent liabilities in respect of litigation for which no provisions are made.

31 Share-based payments 
The Company operates five equity-settled share-based payment schemes, as outlined below. The total charge recognised during the year in 
respect of equity-settled share-based payment transactions was £4m (2013: £8m charge). 

The Thomas Cook Group plc 2007 Performance Share Plan (PSP) and the HM Revenue & Customs Approved Company 
Share Option Sub-Plan (CSOSP)

Executive Directors and senior executives of the Company and its subsidiaries are granted options to acquire, or contingent share awards of, 
the Ordinary Shares of the Company. The awards will vest if performance targets including adjusted earnings per share (EPS), total Shareholder 
return (TSR) and the Company’s share price are met during the three years following the date of grant. Subject to vesting conditions, the options 
are exercisable up to 10 years after the date of grant. 

The Thomas Cook Group plc 2008 Co-Investment Plan (COIP) 

Executive Directors and senior executives may be required to purchase the Company’s shares using a proportion of their net bonus 
(Lodged Shares). For each Lodged Share purchased, participants may receive up to 3.5 Matching Shares if performance targets for EPS, 
return on invested capital (ROIC), TSR and the Company’s share price are met during the three years following the date of grant. Subject to 
vesting conditions, the options or contingent share awards are exercisable up to 10 years after the date of grant. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report 
162

31 Share-based payments continued
The Thomas Cook Group plc 2008 Save As You Earn Scheme (SAYE) 

Eligible employees across the Group were offered options to purchase shares in the Company by entering into a three or four-year savings 
contract. The option exercise price was set at a 10% (2010 grant) or 20% (2008 grant) discount to the market price at the offer date. 
Options are exercisable during the six months after the end of the savings contract. 

The Thomas Cook Group plc 2008 HM Revenue & Customs Approved Buy As You Earn Scheme (BAYE) 

Eligible UK tax-paying employees are offered the opportunity to purchase shares in the Company by deduction from their monthly gross pay. 
For every 10 shares an employee buys in this way, the Company will purchase one matching share on their behalf. 

The Thomas Cook Group plc Restricted Share Plan (RSP) 

Senior executives of the Company and its subsidiaries are granted options to acquire, or contingent share awards of, the Ordinary Shares of the 
Company. Executive Directors are excluded from receiving awards under the RSP. The Company will determine at the date of award whether 
the award will be subject to a performance target and the date of vesting. Subject to any vesting conditions, the options or contingent share 
awards are exercisable up to 10 years after the date of grant. 

The movements in options and awards during the year and prior year were:

Outstanding at beginning of year 
Granted 
Exercised 
Lapsed
Cancelled 
Forfeited
Outstanding at end of year 
Exercisable at end of year

Exercise price (£) 
Average remaining contractual life (years)

2014 
PSP 
31,899,162
3,451,942
(807,281)
(2,851,735)
–
(1,204,426)
30,487,662
95,653

Other 
5,440,212
2,267,869
(688,342)
(1,929,368)
(244,642)
(537,976)
4,307,753
58,260

nil
1.3

1.77
2.2

The weighted average share price at the date of exercise for the options exercised during the year ended 30 September 2014 was £1.64.

Outstanding at beginning of year 
Granted 
Exercised 
Forfeited
Lapsed 
Cancelled
Rights issue adjustment 
Outstanding at end of year 
Exercisable at end of year

Exercise price (£) 
Average remaining contractual life (years)

2013 
PSP 
26,561,228
10,791,150
(164,107)
(8,164,900)
–
–
2,875,791
31,899,162
100,682

2013
Other
7,995,734
895,809
(82,642)
(1,675,410)
(115,405)
(2,452,803)
874,929
5,440,212
1,882,104

nil
8.7

1.97
6.2

The weighted average share price at the date of exercise for the options exercised during the year ended 30 September 2013 was £1.45. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued163

31 Share-based payments continued
The fair value of options and awards subject to adjusted EPS and ROIC performance targets was determined by the use of Black-Scholes models 
and the fair value of options subject to TSR performance targets was determined by the use of Monte Carlo simulations. For options and awards 
granted during the year the key inputs to the models were:

Weighted average share price at measurement date 
Weighted average exercise price 
Expected volatility 
Weighted average option life (years) 
Weighted average risk-free rate 
Expected dividend yield 
Weighted average fair value at date of grant

2014  
PSP 
£1.45
nil
40%
3
1.3%
nil
£1.02

2013  
PSP
£1.07
nil
50%
3
0.9%
nil
£0.45

Expected volatility has been based on the historic volatility of the Company’s shares and the shares of other companies in the same or 
related sectors. 

32 Retirement benefit schemes 
Pension schemes for the employees of the Thomas Cook Group consist of defined contribution plans and defined benefit plans, with the 
defined benefit plans being both funded and unfunded. The obligations arising from defined contribution plans are satisfied by contribution 
payments to both private and state-run insurance providers. 

Present value of funded obligations 
Fair value of plan assets 
Deficit of funded plans 
Present value of unfunded obligations 
Total deficit of defined benefit pension plans 

Unfunded defined benefit pension obligations 

2014
1,119 
(1,001)
118 
329 
447 

2013
998 
(890)
108 
296 
404 

Unfunded defined benefit pension obligations primarily relate to the Group’s employees in the German businesses of Thomas Cook AG and the 
Condor Group. Provisions are established on the basis of commitments made to those employees for old-age and transitional pensions based 
on the legal, tax and economic circumstances of the individual countries and on the period of employment and level of remuneration of the 
respective employees.

Provisions for pensions and similar obligations totalling £277m (2013: £252m) were attributable to the pension commitments of the Condor 
Group (Condor Flugdienst GmbH, Condor Berlin GmbH and CF GmbH). For employees who joined a Condor Group company prior to 1995, 
the total pension commitment of the pensions authority of the German federal government and regional states was adjusted and maintained 
in the form of a company pension scheme.

The flight crews were additionally entitled to a transitional provision for the period between the termination of their in-flight employment 
and the time they became eligible for a state-run or company pension. In both cases, the benefit commitment depended on the final salaries 
of the employees concerned prior to the termination of their in-flight employment (final salary plan).

Employees who joined a Condor Group company from 1995 onwards participate in a company pension scheme under which the pension 
entitlements are based on the average salaries of those employees (average salary plan). The Condor Group also has retirement obligations 
arising from individual commitments and transitional provisions. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report164

32 Retirement benefit schemes continued 
In accordance with IAS 19, all these commitments are classified as unfunded defined benefit obligations and classified as such in these financial 
statements. The Condor Group defined benefit plans have been closed to new entrants (with the exception of pilots) since 2004. There are 
additional unfunded defined benefit obligations comprising individual commitments to executive staff at Thomas Cook Group and obligations 
in respect of past service for employees in the Northern Europe and Continental Europe segments. The unfunded pension schemes are 
accounted for as part of liabilities for retirement benefit obligations in the balance sheet. The following weighted average actuarial assumptions 
were made for the purpose of determining the unfunded defined benefit obligations:

Discount rate for scheme liabilities 
Expected rate of salary increases 
Future pension increases

2014  
% 
3.60
2.62
1.92

2013  
%
3.75
2.62
1.42

The mortality tables 2005 G drawn up by Prof. Dr. Klaus Heubeck were used as the basis for the mortality assumptions used in arriving at the 
present value of the pension obligations at 30 September 2014. These assume a life expectancy for members currently aged 65 of 19 years for 
men and 23 years for women.

Changes in the present value of unfunded pension obligations were as follows:

At beginning of year 
Current service cost*
Past service cost*
Interest cost*
Benefits paid 
Settlements*
Curtailments*
Effect of experience adjustments and demographic assumptions
Effect of changes in financial assumptions
Business combinations
Exchange difference 
At end of year

*These amounts have been recognised in the income statement. 

2014  
£m 
296 
10 
(6)
10 
(7)
(5)
–
(2)
62
(5)
(24)
329

Restated
2013  
£m
254
11
1
11
(7)
(2)
(1)
6
14
(3)
12
296

Service costs, gains on settlement and curtailment gains have been included in personnel expenses in the income statement and the 
unwinding of the discount rate of the expected retirement benefit obligations has been included in finance costs. Actuarial gains and losses 
have been reported in the statement of comprehensive income. 

Funded defined benefit pension obligations 

The pension entitlements of employees of Thomas Cook UK and employees in Norway and the Netherlands are provided through funded 
defined benefit schemes, where pension contributions are paid over to the schemes and the assets of the schemes are held separately from 
those of the Group in funds under the control of trustees.

The plans are final salary pension plans, which provide benefits to members in the form of a guaranteed level of pension payable for life. 
The level of benefits provided depends on a member’s length of service and their salary in the final years of active membership. In the UK plans, 
pensions in payment are generally updated in line with retail price index, pensions in deferment are generally updated in line with consumer 
price index.

Pension costs are assessed in accordance with the advice of qualified actuaries in each country. The fair value of the pension assets in each 
scheme at the year end is compared with the present value of the retirement benefit obligations and the net difference reported as a pension 
asset or retirement benefit obligation as appropriate. Pension assets are only recognised to the extent that they will result in reimbursements 
being made or future payments being reduced. The Thomas Cook UK Pension Plan accounts for approximately 92% (2013: 92%) of the total 
funded defined benefit obligations. The mortality assumptions used in arriving at the present value of those obligations at 30 September 
2014 are based on the PMA92/PFA92 tables with medium cohort improvements and a minimum future longevity improvement per year 
of 1%, adjusted for recent mortality experience. The mortality assumptions adopted for the plan liabilities indicate a further life expectancy 
for members currently aged 65 of 23.2 years for men and 25.2 years for women. The Company and Board of trustees are responsible for 
governance of the plans and ensuring it is sufficiently funded to meet current and future benefits. The trustees appoint advisers to carry out 
the administration, actuarial work and investment advice.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued165

32 Retirement benefit schemes continued 
Following the 2011 actuarial valuation of the Thomas Cook UK pension plan, a Recovery Plan was agreed with the pension trustees to fund 
the actuarial deficit. During the year ended 30 September 2014, Thomas Cook UK paid five instalments totalling £26m in line with the 
recovery plan. 

The movement in the defined benefit obligation over the year is as follows: 

Restated
At 1 October 2012
Current service cost 
Interest expense/(income)
Expenses paid 

Remeasurements 
– Return on plan assets, excluding amounts included in interest income
– Experience losses and demographic assumptions

Exchange differences
Employers contributions
Benefit payments from plan
At 30 September 2013

At 1 October 2013
Current service cost 
Past service cost
Interest expense/(income)

Remeasurements 
– Return on plan assets, excluding amounts included in interest income
– Loss from change in financial assumptions
– Experience losses and demographic assumptions

Exchange differences
Expenses paid
Employers contributions
Payments from plans: 
– Settlement payments 
– Benefit payments 
At 30 September 2014

The significant actuarial assumptions were as follows: 

Discount rate for scheme liabilities 
Inflation rate (RPI)
Expected rate of salary increases 
Future pension increases

Present value  
of obligation
888 
3 
39 
(3)
39 

Fair value  
of plan assets
(811)
–
(36)
3 
(33)

–
93 
93 
2 
–
(24)
998 

998 
1 
(2)
45 
44 

–
104 
2 
106
(2)
–
–

(40)
–
(40)
(1)
(28)
24 
(889)

(889)
–
–
(40)
(40)

(75)
–
–
(75)
3 
2 
(29)

(6)
(21)
1,119 

6 
21 
(1,001)

2014 
 % 
3.08
2.47
2.42
2.21

Total 
77 
3 
3
–
6

(40)
93 
53
1 
(28)
–
109 

109 
1 
(2)
5 
4 

(75)
104 
2 
31 
1
2 
(29)

–
–
118 

2013  
%
4.41
3.14
0.02
0.25

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report166

32 Retirement benefit schemes continued 
The mortality assumptions adopted for the plan liabilities indicate a further life expectancy for members currently aged 65 of 21.8 years for 
men and 24.2 years for women. 

The fair value of the plan assets is detailed below: 

Plan assets are comprised as follows: 

Cash and cash equivalents
Equity instruments
Debt instruments
Real estate
Derivatives
Investment funds
Assets held by insurance company
Total 

Quoted

Non-quoted 

Total

 12 
 280
 249 
 86 
 117 
 230 
3
977

–
–
–
–
–
–
24
24

 12 
 280
 249 
 86 
 117 
 230 
 27 
 1,001 

2014

%

1
28
25
9
12
23
2
100

Quoted 

Non-quoted 

Total

9
277
234
81
50
207
3
861

–
–
–
–
–
–
29
29

9
277
234
81
50
207
32
 890 

2013

%

1
31
26
9
6
23
4
100

The scheme assets do not include any of the Group’s own financial instruments, nor any property occupied by, or other assets used by the 
Group. The Scheme currently has part of its assets invested in a liability driven investment portfolio. These assets, in combination with the other 
protection assets in the portfolio, provide interest rate and inflation rate protection relative to 40% of the value of the total scheme assets.

Sensitivities of the defined benefit obligation

The Group is exposed to a number of risks, the most significant of which are detailed below: 

Asset volatility
The plan liabilities are calculated using a discount rate set with reference to corporate bond yields; if plan assets underperform this yield, this will 
create a deficit. However, the Group believes that due to the long-term nature of the plan liabilities and the strength of the supporting group,  
a level of continuing equity investment is an appropriate element of the Group’s long-term strategy to manage the plans efficiently.

Changes in bond yields 
A decrease in corporate bond yields will increase plan liabilities, although this will be partially offset by an increase in the value of the plans’ 
bond holdings.

Inflation risk
Some of the Group pension obligations are linked to inflation, and higher inflation will lead to higher liabilities (although, in most cases, caps 
on the level of inflationary increases are in place to protect the plan against extreme inflation). The majority of the plan’s assets are either 
unaffected by (fixed interest bonds) or loosely correlated with (equities) inflation, meaning that an increase in inflation will also increase 
the deficit.

Life expectancy 
The majority of the plans’ obligations are to provide benefits for the life of the member, so increases in life expectancy will result in an increase 
in the plans’ liabilities. 

The sensitivity of the defined benefit obligation to changes in the weighted principal assumptions is: 

Impact on defined benefit obligation:
Discount rate for scheme liabilities
Inflation rate
Mortality

Change in  
assumption
0.25%
0.25%
1 year

Increase in 
assumption
(6%)
4%
3%

Decrease in 
assumption 
6%
(4%)
–

The above sensitivity analyses are based on a change in an assumption while holding all other assumptions constant. When calculating the 
sensitivity of the defined benefit obligation to significant actuarial assumptions the same method has been applied as when calculating the 
pension liability recognised within the statement of financial position. 

The expected future benefit payments are detailed below: 

At 30 September 2014
Pension benefit payments

Less than a year 
£m

Between 1–2 years 
£m

Between 2–5 years 
£m

29

10

33

Over 5 years
£m 

65

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2Notes to the financial statements continued167

32 Retirement benefit schemes continued 
Defined contribution schemes 

There are a number of defined contribution schemes in the Group, the principal scheme being the Thomas Cook UK DC Pension Scheme, which 
is open to all UK employees. Cash contributions paid into the defined contribution schemes are accounted for as an income statement expense 
as they are incurred. The total charge for the year in respect of this and other defined contribution schemes, including liabilities in respect of 
insured benefits relating to workers’ compensation arrangements, amounted to £42m (2013: £37m). 

The assets of these schemes are held separately from those of the Group in funds under the control of trustees. 

33 Related party transactions
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed 
in this note. Transactions between the Group and its associates are disclosed below. Transactions between the Company and its subsidiaries 
and associates are disclosed in the Company’s separate financial statements. 

Trading transactions 

During the year, Group companies entered into the following transactions with related parties who are not members of the Group:

Sale of goods and services 
Purchases of goods and services 
Other income 
Amounts owed by related parties
Provisions against amounts owed 
Amounts owed to related parties 

Associates 
and participations*

2014 
 £m 
8 
11 
3 
1 
–
(2)

2013  
£m
13
(12)
2
5
(3)
(3)

* Participations are equity investments where the Group has a significant equity participation but which are not considered to be associates. 

All transactions are considered to have been made at market prices. Outstanding amounts will normally be settled by cash payment. 

Remuneration of key management personnel 

The remuneration of the Directors and executive members of the Tour Operator Council and the Air Travel Council, who are the key 
management personnel of the Group, is set out below in aggregate for each of the categories specified in IAS 24 Related Party Disclosures. 
Further information about the remuneration of individual Directors is provided in the audited part of the Remuneration report on pages 96 
to 110.

Short-term employee benefits
Share-based payments

The short-term employee benefits figure includes employer social security payments which are excluded from the Directors’ 
remuneration report. 

2014 
 £m 
4
1
5

2013 
 £m
5
–
5

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report168

Company balance sheet
At 30 September 2014

Non-current assets 
Intangible assets
Property, plant and equipment
Investments in subsidiaries 
Trade and other receivables 

Current assets 
Trade and other receivables 
Cash and cash equivalents 

Total assets 

Current liabilities 
Trade and other payables
Borrowings
Short-term provisions 

Non-current liabilities 
Borrowings 
Total liabilities 
Net assets 

Equity 
Share capital 
Share premium account 
Merger reserve 
Hedging and translation reserves 
Capital redemption reserve 
Retained earnings
Investment in own shares 
Total equity 

The financial statements on pages 168 to 177 were approved by the Board of Directors on 25 November 2014. 

Signed on behalf of the Board 

Michael Healy  
Group Chief Financial Officer 

Notes 1 to 19 form part of these financial statements. 

30 September 
2014  
 £m

30 September 
2013  
£m

Notes

6

7 
8 

8 
9 

10
13
 12 

13 

14 

5
2
1,990
583
2,580

911
35
946
3,526

(154)
(310)
(3)
(467)

(297)
(764)
2,762

69
436
1,429
529
8
329
(38)
2,762

–
3
2,167
629
2,799

1,052
46
1,098
3,897

(173)
–
(1)
(174)

(629)
(803)
3,094

68
434
1,429
769
9
415
(30)
3,094

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2 
 
 
 
 
Company cash flow statement
For the year ended 30 September 2014

Cash flows from operating activities 
Loss before tax 
Adjustments for: 
Net interest paid
Share-based payments
(Decrease)/increase in provisions 
(Increase)/decrease in receivables 
(Decrease)/increase in payables 
Net cash from/(used in) operating activities 
Investing activities 
Addition of intangible assets
Net cash (used in)/from investing activities 
Financing activities 
Inflow from borrowings
Interest paid
Share issue
Net share premium on issue of shares
Investment in own shares
Net cash (used in)/from financing activities 
Net (decrease)/increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Effect of foreign exchange rate changes 
Cash and cash equivalents at end of year 

169

Year ended  
30 September 
2014  
£m

Year ended  
30 September 
2013 
 £m

(88)

(112)

48
2
2 
104
(17)
51

(5)
(5)

–
(48)
1
1
(8)
(54)
(8)
46
(3)
35

48
2
(1)
(56)
(226)
(345)

(2)
(2)

18
(49)
8
405
(16)
366
20
26
–
46

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report 
170

Company statement of changes in equity
For the year ended 30 September 2014

At 1 October 2012 
Loss for the year 
Other comprehensive income
Total comprehensive expense for the year 
Equity debit in respect of share-based payments 
Issue of shares-exercise of warrants 
Share premium 
Purchase of own shares
At 30 September 2013 
Loss for the year 
Other comprehensive expense 
Total comprehensive expense for the year 
Equity credit in respect of share-based payments 
Issue of shares-exercise of warrants 
Share premium 
Purchase of own shares
At 30 September 2014 

Share  
capital  
£m
60
–
–
–
–
8
–
–
68
–
–
–
–
1
–
–
69

Share  
premium  
£m
29
–
–
–
–
–
405
–
434
–
–
–
–
–
2
–
436

Merger  
reserve  
£m
1,429
–
–
–
–
–
–
–
1,429
–
–
–
–
–
–
–
1,429

Capital 
redemption 
reserve  
 £m 
9
–
–
–
–
–
–
–
9
–
(1)
(1)
–
–
–
–
8

Translation 
reserve  
£m 
650
–
119
119
–
–
–
–
769
–
(240)
(240)
–
–
–
–
529

Retained 
earnings  
£m 
521
(112)
–
(112)
6
–
–
–
415
(88)
(2)
(90)
4
–
–
–
329

Own  
shares  
£m
(14)
–
–
–
–
–
–
(16)
(30)
–
–
–
–
–
–
(8)
(38)

Total  
£m 
2,684
(112)
119
7
6
8
405
(16)
3,094
(88)
(243)
(331)
4
1
2
(8)
2,762

 Other comprehensive income and expense relates to translation of the balance sheet. 

The merger reserve arose on the issue of shares of the Company in connection with the acquisition of the entire share capital of Thomas Cook 
AG and MyTravel Group plc on 19 June 2007 and represents the difference between the nominal value and the fair value of the shares acquired. 

The share premium arose in connection with the issue of Ordinary Shares of the Company following the exercise of MyTravel executive 
share options. 

At 30 September 2014, the Company had distributable reserves of £329m (2013: £414m). 

Details of the own shares held are set out in Note 28 to the Group financial statements. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2171

Notes to the Company financial statements

1 Accounting policies 
The accounting policies applied in the preparation of these Company financial statements are the same as those set out in Note 3 to the Group 
financial statements with the addition of the following: 

Investments 

Investments in subsidiaries are stated at cost less provision for impairment. 

These policies have been applied consistently to the periods presented. 

The functional currency of the Company is Euro, however, the Directors have decided to adopt Sterling as the presentation currency to be in line 
with the consolidated accounts. 

2 Loss for the year 
As permitted by section 408(3) of the Companies Act 2006, the Company has elected not to present its own income statement and statement 
of comprehensive income for the year. The loss after tax of the Company amounted to £88m (2013: £112m). 

The auditors’ remuneration for audit services to the Company was £0.2m (2013: £0.2m). 

3 Personnel expenses 

Wages and salaries 
Social security costs 
Share-based payments

Average number of employees of the Company during the year

Employees are based in the United Kingdom and Germany. 

2014  
£m
17
2
–
19

2013  
£m 
23
2
2
27

2014 
 Number
137

2013 
Number
110

Disclosures of individual Directors’ remuneration, share options, long-term incentive schemes, pension contributions and pension entitlements 
required by the Companies Act 2006 and specified for audit by the Financial Conduct Authority are on page 102 within the Remuneration 
report and form part of these audited accounts. 

The employees of the Company are members of the Group pension schemes as detailed in Note 32 of the Group financial statements. 

4 Tax 
At the balance sheet date, the Company had unused tax losses of £281m (2013: £139m) and other deductible short-term temporary 
differences of £4m (2013: £4m) available for offset against future profits. No deferred tax asset has been recognised in respect of unused 
tax losses and other deductible short-term timing differences.

5 Dividends 
The details of the Company’s dividend are disclosed in Note 10 to the Group financial statements. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report172

Notes to the Company financial statements continued

6 Intangible assets
Other intangible assets
Cost 
At 1 October 2012 
Disposals
Exchange differences
At 30 September 2013 
Additions
Transfer of assets
At 30 September 2014 
Accumulated depreciation and impairment 
At 1 October 2012
Charge for the year 
At 30 September 2013 
Charge for the year 
At 30 September 2014 
Carrying amount at 30 September 2014 
Carrying amount at 30 September 2013 

7 Investment in subsidiaries

Cost and net book value 
At 1 October 2012 
Adjustment in respect of share-based payments 
Impairment 
Exchange difference 
At 30 September 2013 
Adjustment in respect of share-based payments 
Additions 
Exchange difference 
At 30 September 2014

A list of the Company’s principal subsidiary undertakings is shown in Note 19 to the financial statements. 

8 Trade and other receivables

Current 
Amounts owed by subsidiary undertakings 
Other receivables 
Deposits and prepayments 

Non-current 
Amounts owed by subsidiary undertakings 
Deposits and prepayments 

£m 

–
–
–
–
4
1
5

–
–
–
–
–
5
–

£m 

2,055
6
6
100
2,167
2
–
(179)
1,990

2014  
£m

2013  
£m 

879
3
29
911

583
–
583

995
1
56
1,052

626
3
629

Amounts owed by subsidiary undertakings are repayable on demand. The average interest on overdue amounts owed by subsidiary 
undertakings is 0.5% (2013: 0.4%). The Directors consider the fair value to be equal to the book value.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2 
 
9 Cash and cash equivalents

Cash at bank and in hand

2014  
£m
35
35

Cash and cash equivalents comprise of balances which are considered to be restricted. £35m (2013: £46m) is held within escrow accounts 
in Denmark and Norway in respect of local regulatory requirements. The Directors consider that the carrying amounts of these assets 
approximate their fair value. 

10 Trade and other payables 

Amounts owed to subsidiary undertakings 
Social security and other taxes 
Other payables 
Accruals 

2014  
£m
106
2
19
27
154

173

2013  
£m 
46
46

2013  
£m 
121
3
21
28
173

The average interest on overdue amounts owed to subsidiary undertakings is 0.8% (2013: 1.1%). 

Amounts owing to subsidiary undertakings are repayable on demand. The Directors consider the fair value to be equal to the book value. 

11 Financial instruments
The Company’s financial instruments comprise investment in subsidiary undertakings, amounts due to/from subsidiary undertakings, 
cash and cash equivalents, and other payables and receivables. The Company’s approach to the management of financial risks is discussed 
on pages 48 to 51. The Company believes the value of its financial assets to be fully recoverable.

The carrying value of the Company’s financial instruments is exposed to movements in foreign currency exchange rates (primarily Sterling). 
The Company estimates that a 5% strengthening in Sterling would increase loss before tax by £5m (2013: increase loss before tax by £20m), 
while a 5% weakening in Sterling would decrease loss before tax by £5m (2013: decrease loss before tax by £20m). 

The carrying value of the Company’s financial instruments is exposed to movements in interest rates. The Company estimates that a 1% 
increase in interest rates would increase loss before tax by £1m (2013: 0.5% increase in interest rates increase loss before tax by £2m), while a 
0.25% decrease in interest rates would decrease loss before tax by £nil (2013: 0.5% decrease in interest rates decrease loss before tax by £1m).

Carrying value of financial assets and liabilities

The carrying values of the Group’s financial assets and liabilities as at 30 September 2014 and 30 September 2013, are set out below:

At 30 September 2014
Trade and other receivables
Cash and cash equivalents
Trade and other payables 
Borrowings 
Provisions arising from contractual obligations

Loans & 
receivables
 £m 
1,494
35
–
–
–
1,529

Other financial 
liabilities 
£m
–
–
(154)
–
(3)
(157)

Financial 
liabilities at 
amortised cost 
£m 
–
–
–
(607)
–
(607)

Total  
£m 
1,494
35
(154)
(607)
(3)
765

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report174

Notes to the Company financial statements continued

11 Financial instruments continued

At 30 September 2013
Trade and other receivables
Cash and cash equivalents
Trade and other payables 
Borrowings 
Provisions arising from contractual obligations

Loans & 
receivables
£m 
1,681
46
–
–
–
1,727

Total other 
financial liabilities 
£m
–
–
(173)
–
(1)
(174)

Financial 
liabilities at 
amortised cost 
£m 
–
–
–
(629)
–
(629)

Total  
£m 
1,681
46
(173)
(629)
(1)
924

Financial liabilities are analysed below based on the time between the year end and their contractual maturity. The amounts shown are 
estimates of the undiscounted future cash flows and will differ from both carrying value and fair value. Any cash flows based on a floating rate 
are calculated using interest rates as set at the date of the last rate reset.

At 30 September 2014
Trade and other payables
Borrowings
Provisions arising from contractual obligations

At 30 September 2013
Trade and other payables
Borrowings
Provisions arising from contractual obligations

In less than  
3 months  
£m
(29)
–
–
(29)

Between 3 and 
12 months 
 £m
(121)
(348)
(3)
(472)

Between 1 and  
5 years  
£m
–
(341)
–
(341)

In less than  
3 months  
£m
(23)
–
–
(23)

Between 3 and 
12 months 
 £m
(128)
(46)
(1)
(175)

Between 1 and  
5 years  
£m
–
(735)
–
(735)

Amount due

£m
(150)
(689)
(3)
(842)

Amount due

£m
(151)
(781)
(1)
(933)

The Company is exposed to credit risk in relation to cash and cash equivalents, trade and other receivables, investments in subsidiary 
undertaking and amounts due from subsidiary undertakings. The maximum exposure in respect of each of these items at the balance sheet 
date is their carrying value. The Company assesses its counterparty exposure in relation to surplus cash using credit limits based on counterparty 
credit ratings. 

For subsidiary investments and receivables, future operating cash flows are assessed for any indication of impairment. In the opinion of the 
Directors, the fair value of the Company’s investments is not less than the carrying value as stated in the balance sheet. As of 30 September 
2014, Company receivables from Group undertakings were not past due and were expected to be recovered in full.

The Company’s approach to credit risk in respect of trade and other receivables is explained in Note 17 of the Group financial statements.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 212 Provisions

At 1 October
Additional provision in the year 
Release of provision
At 30 September

175

2014  
£m
(1)
(3)
1
(3)

2013  
£m 
(2)
(1)
2
(1)

13 Borrowings 
Borrowings comprise a €400m bond issued with an annual coupon of 6.75% maturing in June 2015 and a £300m bond with an annual coupon 
of 7.75% maturing in June 2017.

14 Called-up share capital 
The details of the Company’s share capital are the same as those of the Group, and are disclosed in Note 28 to the Group financial statements 
in this report. 

Details of share options granted by the Company are set out in Note 31 to the Group financial statements. 

15 Operating lease arrangements 
At the balance sheet date, the Company had outstanding commitments for future minimum lease payments related to property, under 
non-cancellable operating leases, which fall due as follows: 

Within one year 
Later than one year and less than five years 
After five years 

2014  
£m
1
3
3
7

2013  
£m 
–
1
2
3

16 Contingent liabilities 
At 30 September 2014, the Company had contingent liabilities in respect of counter-guarantees for bank funding, letters of credit and 
guarantees of amounts owed by subsidiaries amounting to £710m (2013: £894.1m). This predominately relates to a guarantee on the 
drawndown portion of the Group banking facility (detailed in Note 20 to the Group financial statements). 

Also included are guarantees related to aircraft finance lease commitments, estimated based on the current book value of the finance lease 
liabilities of £180m (2013: £210m). 

The Company complies with all the standards relevant to consumer protection and formal requirements in respect of package tour contracts 
and has all the necessary licences. In the UK the customer’s right to reimbursement of the return travel costs and amounts paid in case of 
insolvency or bankruptcy on the part of the tour operator or travel agency is guaranteed in line with legislation in the UK via a fund mechanism, 
whereby travel companies are required to collect and remit a small charge for each protected customer upon booking. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report176

Notes to the Company financial statements continued

17 Related party transactions 
Subsidiaries 

The Company transacts and has outstanding balances with its subsidiaries. The Company enters into loans with its subsidiaries, at both fixed 
and floating rates of interest, on a commercial basis. Hence, the Company incurs interest expense and earns interest income on these loans. 
The Company also received dividend income from its subsidiaries during the year.

Transactions with subsidiaries
Interest receivable
Interest payable
Management fees and other expenses
Dividend income received

Year-end balances arising on transactions with subsidiaries
Loans receivable 
Interest receivable 
Other receivables 
Loans payable 
Other payables 

Remuneration of key management personnel 

2014  
£m

1
(1)
28
45

731
–
147
(59)
(43)

2013  
£m 

1
(1)
16
41

870
–
125
(72)
(50)

The remuneration of the Directors, who are the key management personnel of the Company, is set out in Note 33 of the Group 
financial statements. 

18 Share-based payments 
The employees of the Company, including the Directors, collectively participate in all of the Group’s equity-settled share-based payment 
schemes. The details relating to these schemes in respect of the Company are identical to those disclosed in Note 31 to the Group financial 
statements and have therefore not been re-presented here. 

The share-based payment charge of £2m (2013: £2m) is stated net of amounts recharged to subsidiary undertakings.

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2177

19 Principal subsidiaries

Direct subsidiaries
Thomas Cook Investments (2) Limited
Thomas Cook AG
Thomas Cook Finance plc
Thomas Cook Finance (2) Limited 
Thomas Cook Group Management Services Limited
Thomas Cook Finance (Jersey) Limited
Indirect subsidiaries 
UK
Thomas Cook Airlines Limited 
Thomas Cook Retail Limited 
Thomas Cook Scheduled Tour Operations Limited 
Thomas Cook Tour Operations Limited 
Thomas Cook UK Limited 
TCCT Retail Limited
Continental Europe
Bucher Reisen GmbH
TC Touristik GmbH*
Thomas Cook Airlines Belgium NV
Thomas Cook Belgium NV
Thomas Cook SAS
Thomas Cook Austria AG
Thomas Cook Nederland BV
Neckermann Polska Biuro Podrozy sp z.o.o
Northern Europe
Thomas Cook Airlines Scandinavia A/S
Thomas Cook (CIS) AB
Airlines Germany
Condor Berlin GmbH*
Condor Flugdienst GmbH*
Corporate
Thomas Cook Group Treasury Limited

Country of 
incorporation 
and operation

England
Germany
England
England
England
England

England
England
England
England
England
England

Germany
Germany
Belgium
Belgium
France
Austria
Netherlands
Poland

Denmark
Sweden

Germany
Germany

Nature of the business

Holding Company
Holding Company
Financing Company
Financing Company
Financing Company
Financing Company

Airline
Travel Agent
Tour Operator
Tour Operator
Tour Operator
Tour Operator

Tour Operator
Tour Operator
Airline
Tour Operator
Tour Operator and Travel Agent
Tour Operator
Tour Operator
Tour Operator

Airline
Intermediate Holding Company

Airline
Airline

England

Financing Company

Proportion held 
by Company (%)

Proportion held 
by Group (%)

100 
100 
100
100 
100 
100

100 
100 
100
100 
100 
100

100 
100 
100 
100 
100 
100

100
50.0023
100
100 
100 
100
100
100

100 
100 

50.0023 
50.0023 

100

The Company has taken advantage of the exemption under Section 410 of the Companies Act 2006 by providing information only in relation to 
subsidiary undertakings whose results or financial position, in the opinion of the Directors, principally affected the financial statements. A full list 
of subsidiaries will be sent to Companies House with the next annual return. 

*All risks and rewards continue to be held by the Group and, in accordance with accounting standards, the entity has been treated as being 100% controlled and fully consolidated 
by the Group.

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic report178

Shareholder information

Website 
The Company’s corporate website, www.thomascookgroup.com, 
provides information including:
 > news, updates, press releases and regulatory announcements; 
 > investor information, including the Annual Report, financial results, 

financial calendar and share price information; 
 > details of Shareholder meetings and poll results; 
 > biographies of the Board of Directors; 
 > the Company’s Articles of Association, the terms of reference for the 
Committees of the Board and the Board Appointments Policy; and 

 > sustainability reporting. 

Multiple accounts on the share register 
If a Shareholder receives two or more sets of the documents 
concerning the AGM, this means that there is more than one account 
in their name on the Shareholder register, perhaps because either 
the name or the address appears on each account in a slightly 
different way. For security reasons, Equiniti will not amalgamate the 
accounts without the Shareholder’s written consent. Therefore, if a 
Shareholder would like their multiple accounts to be combined, they 
should write to Equiniti at the address above, detailing the different 
Shareholder reference numbers, and request that they be combined 
into one account. 

Electronic communications 
At the AGM on 10 April 2008, the Company passed a resolution 
allowing the Company’s corporate website to be used as the primary 
means of communication with its Shareholders. A consultation card 
was sent to Shareholders enabling them to choose either to: 
 > receive notification by email when Shareholder documentation 

is available on the website; or 

 > continue to receive Shareholder documentation in hard copy. 

Shareholders who did not respond were deemed, in accordance 
with the Companies Act 2006, to have agreed to receive 
Shareholder documentation via the Company’s corporate website. 
These arrangements for electronic Shareholder communications 
provide Shareholders with the opportunity to access information in a 
timely manner and help the Company to reduce both its costs and its 
environmental impact. 

Annual General Meeting (“AGM”) 
The AGM will be held at 1st Floor, North Building, 200 Aldersgate, 
St Paul’s, London EC1A 4HD on Monday 23 February 2015 at 11 am. 
The last date for AGM proxy votes to be received by the Registrar is 
Thursday 19 February 2015.

All Shareholders can submit their proxy vote for the AGM electronically 
at www.sharevote.co.uk. To register their vote, Shareholders will need 
the numbers detailed on their form of proxy. 

Alternatively, Shareholders who have already registered 
with Shareview can submit their proxy vote by logging on to 
www.shareview.co.uk and clicking on the link to vote underneath 
their Thomas Cook Group plc holding. 

Share register and Shareholder enquiries 
The Company’s share register is maintained by Equiniti. 
Queries relating to Thomas Cook Group plc shares should be 
addressed to:

The Registrar  
Equiniti  
Aspect House  
Spencer Road  
Lancing  
West Sussex BN99 6DA 

Tel: 0871 384 2154*  
(International telephone number: +44 (0)121 415 0182)

* Calls to this number cost 8p per minute plus network extras. Lines are open 8.30am 
to 5.30pm (London time), Monday to Friday (excluding UK public holidays). 

Shareholders should quote the Company reference number 3174 
and their Shareholder reference number (which can be found on 
their share certificates), when contacting the Registrar. 

Shareview 
To be able to access information about their shares and other 
investments online, Shareholders can register with Shareview 
(www.shareview.co.uk). Registration is free; Shareholders will 
need their Shareholder reference number which is shown on their 
form of proxy and share certificate. By registering for this service, 
Shareholders will: 
 > help reduce paper, print and postage costs; 
 > help the environment; 
 > be able to submit their queries by email; and 
 > be able to manage their shareholding easily and securely online. 

Once registered, whenever Shareholder documents are available, 
Shareholders will be sent a link to the appropriate website, 
where the documents will be available to view or download. 
Receiving documents online does not affect Shareholders’ rights 
in any way. 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2 
179

Dividends 
Information on recent dividend payments is detailed below:

Name
Amount per share
Record date

Payment date

Final dividend for the 
financial year ended 
30 September 2009 
7.00p 
19 March 
2010 

Interim dividend for the 
financial year ended 
30 September 2010 
3.75p 
10 September 
2010
8 April 2010  8 October 2010 

Final dividend for the 
financial year ended 
30 September 2010 
7.00p 
18 March  
2011

Interim dividend for the 
financial year ended 
30 September 2011 
3.75p 
9 September 
2011
7 April 2011  7 October 2011 

No further dividends have been paid or declared since the interim dividend for the financial year ended 30 September 2011, paid on 
7 October 2011. 

Thomas Cook AG/MyTravel Group plc merger
Thomas Cook Group plc was formed in June 2007 upon the merger 
of Thomas Cook AG and MyTravel Group plc. 

MyTravel Group plc Shareholders received one Thomas Cook Group 
plc Ordinary Share for every one MyTravel Group plc share previously 
held. MyTravel Group plc share certificates are no longer valid and can 
be destroyed. Replacement Thomas Cook Group plc share certificates 
were sent to Shareholders, who held shares in certificated form, on or 
around 19 June 2007. If you have any queries relating to this, please 
contact the Registrar. 

Warning to Shareholders about share fraud 
Fraudsters use persuasive and high-pressure tactics to lure investors 
into scams.

They may offer to sell shares that turn out to be worthless or 
non-existent, or to buy shares at an inflated price in return for an 
upfront payment.

While high profits are promised, if you buy or sell shares in this way 
you will probably lose your money.

5,000 people contact the Financial Conduct Authority about share 
fraud each year, with victims losing an average of £20,000. 

How to avoid share fraud 

If you are offered unsolicited investment advice, discounted shares, 
a premium price for shares you own, or free company or research 
reports, you should take these steps before handing over any money: 

1. 

2. 

3. 

4. 

5. 

6. 

7. 

8. 

 Keep in mind that firms authorised by the FCA are unlikely to 
contact you out of the blue with an offer to buy or sell shares.

 Do not get into a conversation, note the name of the person and 
firm contacting you and then end the call.

 Check the Financial Services Register from www.fca.org.uk to see 
if the person and firm contacting you is authorised by the FCA. 

 Beware of fraudsters claiming to be from an authorised firm, 
copying its website or giving you false contact details.

 Use the firm’s contact details listed on the Register if you want 
to call it back.

 Call the FCA on 0800 111 6768 if the firm does not have contact 
details on the Register or you are told they are out of date.

 Search the list of unauthorised firms to avoid at  
www.fca.org.uk/scams.

 Consider that if you buy or sell shares from an unauthorised firm 
you will not have access to the Financial Ombudsman Service or 
Financial Services Compensation Scheme.

9. 

 Think about getting independent financial and professional 
advice before you hand over any money.

10.  Remember: if it sounds too good to be true, it probably is!

Report a scam 
If you are approached about a share scam you should tell the FCA 
using the share fraud reporting form at www.fca.gov.uk/scams, where 
you can find out about the latest investment scams. You can also call 
the FCA Consumer Helpline on 0800 111 6768. If you have already 
paid money to share fraudsters you should contact Action Fraud on 
0300 123 2040. 

Thomas Cook Group plc  Annual Report & Accounts 2014Governance2Financial statements31Strategic reportShareholder contacts 
Shareholder Helpline: 0871 384 2154*  
(International telephone number: +44 (0)121 415 0182)  
Website: www.thomascookgroup.com 

Registrar’s website: www.shareview.co.uk

* Calls to this number cost 8p per minute plus network extras. Lines are open 8.30am 
to 5.30pm (London time), Monday to Friday (excluding UK public holidays).

Financial calendar
Date
11 February 2015
23 February 2015
20 May 2015

30 July 2015

Event
Q1 2015 Interim Management Statement
Annual General Meeting
Interim results for 6 months ended 
31 March 2015
Q3 2015 Interim Management Statement

180

Shareholder information continued

ShareGift 
Shareholders with a small number of shares, the value of which 
make it uneconomical to sell, may wish to consider donating them 
to the charity ShareGift (Registered Charity Number 1052686), 
which specialises in using such holdings for charitable benefit. 
Find out more about ShareGift at www.sharegift.org or by 
telephoning +44 (0)20 7930 3737. 

Shareview dealing 
A telephone and internet dealing service has been arranged 
through the Registrar to provide a simple way of buying and selling 
Thomas Cook Group plc shares for existing and prospective UK-
based Shareholders. For telephone dealing call 08456 037 037 
(international telephone number: +44 (0)121 415 7560) between 
8.00am and 4.30pm (London time), Monday to Friday (excluding UK 
public holidays), or visit the website: www.shareview.co.uk/dealing. 
Shareholders will need the Shareholder reference number shown on 
their share certificate(s). 

Analysis of Shareholders as at  
30 September 2014

Distribution of shares by the type of Shareholder
Nominees and institutional investors
Individuals
Total

Size of Shareholding
1–100 
101–500 
501–1,000 
1,001–10,000 
10,001–100,000 
100,001–500,000 
500,001–1,000,000 
1,000,001 and above 
Total

Registered office 

Number of 
Number of  
holdings
shares
1,358 1,443,489,290
15,256
17,287,123
16,614 1,460,776,413

Number of  
Number of 
shares
holdings
296,196
9,194
763,214
3,230
773,473
1,027
8,185,211
2,243
16,007,862
535
42,186,592
173
44,900,363
64
148 1,347,663,502
16,614  1,460,776,413

3rd Floor, South Building, 200 Aldersgate, London EC1A 4HD 

Registered Number: 6091951 

Thomas Cook Group plc  Annual Report & Accounts 2014Transformation Year 2www.thomascookgroup.com

The Thomas Cook Group website provides news  
and details of the Group’s activities, plus links to our customer sites 
and up-to-date information, including:
 > corporate news
 > presentations
 > share price data
 > historic Annual and Sustainability Reports
 > half-year results and interim management statements
 > news alerts
 > career opportunities

This report is printed on Hello Fat Matt, produced at a mill certified to 
the ISO14001 and EMAS environmental management standards.
Manufactured using responsible sources and is FSC certified.
This report is fully recyclable and biodegradable.
Designed and produced by Radley Yeldar.
Printed by Park Communications.

Thomas Cook Group plc  
3rd floor, South Building
200 Aldersgate
London EC1A 4HD
www.thomascookgroup.com

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