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WH Smith

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FY2020 Annual Report · WH Smith
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Annual Report  
and Accounts
2020

About us

•  WHSmith High Street is present 

on most of the significant 
high streets and shopping 
centres in the UK, mainly in 
prime locations.

•  WHSmith reaches customers 
online via whsmith.co.uk, 
its specialist personalised 
greetings cards and gifts 
website funkypigeon.com,  
its specialist online pen shop 
cultpens.com and through 
its personalised stationery 
websites treeofhearts.co.uk  
and dottyaboutpaper.co.uk.

•  WH Smith PLC is a global travel 
retailer with a smaller business 
located on the UK high street.

•  WHSmith Travel is a world-
leading travel retailer with a 
presence in over 30 countries 
across the globe, mainly in 
airports. The UK Travel business 
is in a wide range of locations 
including airports, hospitals, 
railway stations and motorway 
service areas. Outside of the 
UK, our biggest market is in 
North America.

•  WHSmith employs approximately 

14,000 colleagues.

•  WH Smith PLC is listed on the 

London Stock Exchange (SMWH) 
and is included in the FTSE 
250 Index.

•  A commitment to the principles 

of sustainability is a key focus for 
WHSmith as it continues on its 
journey to be a better business. 

•  Find out more about WHSmith at 

whsmithplc.co.uk.

Contents

Strategic report

Group at a glance 

Business model and strategy 

Our markets 

Chairman’s statement 

Chief Executive’s review 

– Review of operations: Travel 

– Review of operations: High Street 

– Financial review 

Key performance indicators 

Principal risks and uncertainties 

– Brexit 

– Viability statement 

Non-financial information statement 

– Our journey to a better business 

Section 172(1) statement 

Corporate governance

Corporate governance report 

– Corporate governance statement 

– Remuneration Committee 

– Audit Committee 

– Nominations Committee 

Directors’ biographies 

Directors’ remuneration report 

Directors’ report 

Statement of directors’ responsibilities 

Financial statements

Independent auditors’ report 
to the members of WH Smith PLC

Group income statement 

Group statement of  
comprehensive income 

Group balance sheet 

Group cash flow statement 

Group statement of changes in equity 

Notes to the financial statements 

2

4

5

7

8

11

14

16

20

21

27

28

29

29

35

38

40

45

46

52

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56

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Group at a glance
Page 2

Business model and strategy
Page 4

Chief Executive’s review
Page 8

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Principal risks
Page 21

Employees
Page 32

  @whsmith

   youtube.com/WHSmithDirect

Company balance sheet 

143

  @whsmithofficial

   linkedin.com/company/whsmith

Company statement of changes in equity  143

Notes to the Company 
financial statements 

Additional information

Glossary 

Information for shareholders 

144

146

153

Find out more at whsmithplc.co.uk

Disclaimer

This Annual report has been prepared for, and only for, the members of the Company, as a body, and no other persons. The Company, 
its directors, employees, agents or advisers do not accept or assume responsibility to any other person to whom this document is 
shown or into whose hands it may come and any such responsibility or liability is expressly disclaimed. By their nature, the 
statements concerning the risks and uncertainties facing the Group in this Annual report involve uncertainty since future events and 
circumstances can cause results and developments to differ materially from those anticipated. The forward-looking statements 
reflect knowledge and information available at the date of preparation of this Annual report and the Company undertakes no 
obligation to update these forward-looking statements. Nothing in this Annual report should be construed as a profit forecast.

1

WH Smith PLC Annual Report and Accounts 2020Strategic reportOur goal 
to be the leading retailer  
in news, books and  
convenience for the world’s 
travelling customer.

Highlights

Operating in

1,174 units

(2019: 1,019)

30 countries

Revenue

£553m

(2019: £817m)

Group at a glance

WH Smith PLC is made up of two core  
businesses: Travel and High Street

Travel

WHSmith Travel is a global travel retailer with a strong presence in UK 
travel locations and an increasing portfolio of stores around the world. 
During the year, we acquired Marshall Retail Group (MRG), a leading and 
fast-growing US travel retailer, further accelerating our international 
reach in the world’s largest travel retail market.

WHSmith Travel sells a range of products serving customers in travel 
locations or in need of a convenience offer.

Our goal is to be the leading retailer in news, books and convenience  
for the world’s travelling customer.

As at 31 August 2020, the business operated from 1,174 units 
(2019: 1,019 units), mainly in the UK, in airports, hospitals, railway 
stations and motorway service areas. 584 of these units (2019: 433 units) 
are outside the UK across 30 countries and mainly in airports.

Following a strong performance in the first half of the financial year,  
the business was significantly impacted in the second half by Covid-19 
with a large number of stores temporarily closed across the globe.

2

WH Smith PLC Annual Report and Accounts 2020

Strategic report High Street

High Street sells a wide range of Stationery, Books, Newspapers, 
Magazines and Impulse products.

Our goal is to be Britain’s most popular high street stationer, bookseller 
and newsagent.

As at 31 August 2020, the business operated from 568 WHSmith High 
Street stores1 (2019: 576 stores1), located on most of the UK’s significant 
high streets and shopping centres. We operate over 200 Post Offices 
from within our High Street stores further cementing our position on  
the high street and at the heart of the communities we serve.

Our online digital business operates through five websites:  
whsmith.co.uk, funkypigeon.com, cultpens.com, treeofhearts.co.uk  
and dottyaboutpaper.co.uk.

Like Travel, High Street was impacted by Covid-19 in the second half  
of the financial year after a resilient first half performance.

Our goal 
to be Britain’s most popular 
high street stationer, bookseller 
and newsagent.

Highlights

WHSmith Stores1

568

(2019: 576)

Revenue

£468m

(2019: £580m)

Our online digital business 
operates through five websites: 

•  funkypigeon.com;

•  whsmith.co.uk;

•  cultpens.com;

•  treeofhearts.co.uk; and

•  dottyaboutpaper.co.uk.

1 

 Excludes 3 Cardmarket stores  
(2019: 18 Cardmarket stores). 

3

WH Smith PLC Annual Report and Accounts 2020Strategic report Our business model and strategy to create value

WHSmith is a global travel retailer with a smaller business 
based on UK high streets. Our business model and strategy 
seeks to create value for all stakeholders through improving 
our profitability and cash flow to deliver sustainable returns.

 Our business model

Travel UK

Travel International

High Street

Focused use of cash

To be the leading retailer in news, books and 
convenience for the travelling customer

To be Britain’s most 
popular stationer, 
bookseller and newsagent

Disciplined approach  
to cash generation  
and capital allocation

Driving like-for-like sales 
in existing stores through 
improved execution and 
service;

Investment in store 
environments and layouts;

A forensic store by store 
focus on space and category 
management;

Winning new space and 
retaining existing space; and

Developing new formats

Winning new tenders and 
retaining existing space;

Expanding our North  
American business; 

Building critical mass  
in our emerging hubs;

Driving like-for-like sales  
in existing stores; and

Executing the same retail and 
operational disciplines and 
insights as we do in the UK

Adopting a forensic store 
by store focus on space 
management to optimise 
the returns from our core 
categories, particularly 
Stationery, complemented by 
our online propositions;

Investing in the business 
where returns are greater than 
our cost of capital;

Value accretive acquisitions in 
attractive markets with good 
growth prospects; and

Return surplus cash to 
shareholders through a 
progressive dividend policy  
and share buybacks

Driving margin growth through 
category mix management;

Reducing our cost base to 
reflect our changing sales 
profile and productivity 
initiatives; and

Creating value from our 
assets including third party 
partnerships that enhance our 
customer offer

Operating responsibly
You can read more about our approach 
to Environmental, Social and Corporate 
Governance (ESG) on pages 29 to 34.

Right people and skills
You can read more about our values, 
employees and diversity on pages  
32 and 33.

Our customers
You can read more about our  
markets on pages 5 and 6.

4

WH Smith PLC Annual Report and Accounts 2020

Strategic reportOur markets
Our markets

Travel
Travel sells a range of products serving customers 
in travel locations and in need of a convenience offer. 
Travel’s typical customer has less time to browse 
and is more interested in purchasing convenience 
and impulse products such as food, drink and 
confectionery, travel and digital accessories and 
souvenirs, as well as reading materials for a journey. 

Travel units are typically located in high footfall locations with 
higher operating and occupation costs and rents paid as a 
percentage of sales (subject to minimum guarantees). Travel is 
less affected by the Christmas trading period than high street 
retailers. Increased passenger traffic during the summer holiday 
season, particularly in airports, contributes to a summer peak  
in sales.

Our main markets are in the UK (air, hospitals and rail) and in 
North America (air and resorts in Las Vegas). All our markets 
have been impacted by Covid-19. The rate at which passengers 
return to travel locations will have the biggest impact on 
our markets.

In the UK, air passenger numbers have been significantly 
impacted. According to the Airport Council International (ACI), 
UK passenger numbers were down 80 per cent in October 2020 
compared to 2019. Rail passenger numbers have also been 
significantly impacted by government restrictions and according 
to concourse data from Network Rail, have been down 65 per 
cent to 70 per cent in October 2020 compared to October 2019. 
Hospitals are impacted by the fall in the number of visitors and 
elective surgeries as well as the number of staff.

In North America, airport passenger numbers have slowly 
recovered. Based on TSA data, passenger numbers had 
recovered to c.35 per cent of 2019 by the end of October 2020. 
In Las Vegas, visitor numbers have also slowly recovered with 
occupancy levels 49 per cent of 2019 levels in September 2020.

Long term, Travel will be impacted by the speed by which a 
vaccine or other mitigating medical solutions to Covid-19 are 
widely available, macroeconomic trends (including any impact 
arising from the process of exiting the European Union) and other 
factors which influence the number and nationality of travelling 
customers. These include levels of employment and investment, 
the cost of travelling, as well as specific category trends such 
as the growth of consumable products and digital accessories.

5

WH Smith PLC Annual Report and Accounts 2020Strategic reportOur markets continued

High Street
High Street sells a wide range of products in the 
following categories: Stationery (including greetings 
cards, general stationery, art and craft, and gifting), 
News and Impulse (including newspapers, 
magazines, confectionery and drinks) and Books. 
High Street’s trading is seasonal, peaking at 
Christmas and in August/September for ‘Back 
to School’.

High Street also includes our online businesses:

•  whsmith.co.uk  

which sells a range of Stationery, Books, Magazines and Gifts.

•  funkypigeon.com  

our online personalised greetings card site.

•  cultpens.com our specialist pen site.

•  treeofhearts.co.uk and dottyaboutpaper.co.uk our specialist 

wedding stationery sites.

These websites complement our core in-store and stationery 
offers and have been growing very fast and accelerating during 
the Covid-19 pandemic.

High Street’s performance is dependent upon overall growth in 
consumer spending (including any impact arising from the 
process of exiting the European Union) and the levels of footfall 
on the UK high street. Since Covid-19, we have seen further 
declines in the level of footfall on UK high streets. Going forward, 
national and local lockdowns will impact our High Street stores 
depending on the severity of any lockdown and restrictions 
imposed on retailing in any one lockdown. These restrictions are 
likely to vary depending on the seriousness of infection rates. 
To date, city centres and destination locations have been most 
heavily impacted by Covid-19. The impact in smaller market 
towns and affluent catchments has been less.

6

WH Smith PLC Annual Report and Accounts 2020

Strategic reportChairman’s statement

I am immensely proud 
of how our colleagues 
have responded to  
this pandemic.”

Henry Staunton
Chairman

Our 2019/20 financial year has been a year of two 
halves. The Group traded very well in the first six 
months of the year prior to the outbreak of Covid-19, 
delivering a strong performance. Within Travel, our 
UK and international businesses delivered strong 
like-for-like growth and we completed the acquisition 
of MRG, a leading and fast-growing travel retailer in 
North America, in December 2019. This acquisition 
broadly doubles the size of our international business 
and provides us with a platform to accelerate our 
growth opportunities in North America, the world’s 
largest travel retail market, as the market recovers.

Since March, the Group has been adversely impacted by 
Covid-19. Across our Travel business, passenger numbers have 
been significantly impacted and our High Street business has 
been affected by reduced footfall. Despite these challenges,  
the Group responded quickly and took decisive actions to protect 
our colleagues, our customers and the business, including 
strengthening the financial position of the Group. 

I am immensely proud of how our colleagues have responded 
to this pandemic. Across our Travel and High Street businesses,  
we committed to playing our part in the communities we serve; 
keeping over 200 High Street stores open with Post Offices 
throughout the first lockdown period to ensure those high street 
communities continued to have access to vital postal and banking 
services. Similarly, we kept c.130 stores open in hospitals in order 
to support frontline NHS workers. 

We have an exceptionally strong team at WHSmith and the Group 
has worked hard to implement a robust plan across the entire 
business. This plan places greater focus on initiatives within our 
control that support us in the immediate term and position us 
well to emerge stronger when our markets recover. I am pleased 
to report that we are seeing some encouraging results.

Looking ahead, value creation remains central to our plans  
and we will continue to invest for the longer term where we 
see attractive opportunities for profitable growth. 

Corporate governance
Corporate governance remains an important area of focus for the 
Board and underpins the sustainability of our business and the 
achievement of our strategy. A more detailed explanation of our 
approach to corporate governance can be found in our Corporate 
governance report on pages 38 to 77.

Sustainability
This year we have completed progress against our 2020 goals 
covering environmental stewardship, responsible trade, looking 
after our workforce and our community donation programme. 
We are now launching our new strategy for sustainability: Our 
Journey to a Better Business which sets aims and objectives to 
protect the planet, support our people and those working on our 
behalf and caring for our communities. Our work is underpinned 
by policies, programmes and governance for all areas of 
environmental, social and corporate governance. We will be 
focusing our activities on those areas where we believe we can 
make the biggest difference to people’s lives and will build upon 
our long-standing programme to help improve standards of 
children’s literacy. 

Further information on all aspects of our sustainability 
programmes can be found on pages 29 to 37.

People
It has been an unprecedented year for all our colleagues and 
I am sincerely proud of the way every one of them has responded 
to the challenges we have faced across the Group. From our 
colleagues across our stores to our teams in our distribution 
centres and our head offices, I would like to take this opportunity 
to thank each and every colleague. We have a very strong team 
across the entire business and their contribution and support has 
been remarkable throughout this challenging year. 

Outlook
While we remain cautious in our approach, we are a resilient  
and versatile business and we have positioned the Group well  
to navigate our way through this period of continued uncertainty. 
We are financially strong and we are well placed to benefit in  
due course from further opportunities as our markets recover. 
We remain very disciplined with our capital allocation and  
going forward we remain committed to delivering value for  
our shareholders.

Henry Staunton
Chairman

19 November 2020

7

WH Smith PLC Annual Report and Accounts 2020Strategic reportChief Executive’s review

Prior to the outbreak of 
Covid-19, the Group 
delivered a strong first 
half performance.”

Carl Cowling
Group Chief Executive

Prior to the outbreak of Covid-19, the Group delivered 
a strong first half performance with Headline Group 
profit before tax1 of £80m*. Our Travel business was 
trading very well having delivered its seventh year of 
like-for-like sales growth and delivering Headline 
trading profit1 of £49m*. The second half, however, 
was significantly impacted by Covid-19 across our 
UK and international markets, resulting in a Headline 
Group loss before tax2 of £69m* in the year. 

In December 2019, we completed the acquisition of MRG, 
a leading and fast-growing travel retailer in the US. 
The combination of WHSmith, MRG and InMotion now enables 
the Group to participate in the entire North American airport 
specialty retail market as the market recovers. We were also 
successful in winning a number of significant tenders 
internationally during the year.

As in Travel, we saw our High Street business significantly 
impacted by Covid-19 following a resilient first half where 
we delivered Headline trading profit1 of £44m. 

I have enormous admiration for how all our colleagues across 
WHSmith have responded to these unprecedented times. 
From our colleagues across our stores, particularly those who 
continued to serve their communities throughout the lockdown 
periods, to our teams in our distribution centres and head offices. 
Their support and commitment has been outstanding throughout 
this challenging year, and I would like to thank each and every 
one of them for their contribution.

Group overview
While the first half of the financial year was largely unaffected by 
Covid-19, delivering a strong performance, we saw a significant 
impact in the second half. The vast majority of our stores closed 
across the world and we saw a sharp decline in passenger 
numbers and customer footfall. Despite the many challenges 
faced, the Group acted fast to take a number of actions to support 
our colleagues, customers and our business.

Our number one priority is the health and wellbeing of our 
colleagues and our customers. All stores, distribution centres 
and head offices have effective safety measures in place, 
including social distancing measures, PPE for colleagues’ use, 
protective screens and guidelines to limit the number of 
customers in-store. In addition, all head office staff have worked 
from home throughout the lockdown periods.

We immediately focused on cost and cash management, 
including the following activities:

•  Reduced stock purchases to reflect ongoing demand, returning 
sale or return stock and negotiating extended payment terms

•  Reviewed all capital expenditure to focus on essential and 

strategic projects

•  Stopped all discretionary expenditure and reduced 

corporate overheads 

•  Worked with landlords to significantly reduce or remove rent 

payments and to link as far as possible with revenue

•  Significant reduction in headcount across stores and head 

offices through furlough arrangements; including participating 
in the UK Government Job Retention Scheme, and 
subsequently restructuring to ensure headcount is in line with 
business requirements and reduced sales

•  Deferred tax payments in line with UK Government 

announcements

•  The Board has decided not to recommend the payment of a 

dividend in respect of the financial year ended 31 August 2020

•  Focused on strengthening the balance sheet and the Group’s 

liquidity position including bank covenant waivers for February 
2021 and August 2021

Throughout the first lockdown period, and in line with 
government guidance, we committed to keeping a number of  
our stores open to serve those communities that most needed 
our services. As a result, 203 High Street stores which host  
Post Offices remained open and c.130 Travel stores located  
within hospitals across the UK continued to serve NHS 
frontline workers. 

*  The Group adopted IFRS 16 ‘Leases’ with effect from 1 September 2019 using the modified retrospective approach to transition, and has therefore not restated prior periods. The results for the 
year ended 31 August 2020 are not directly comparable with those reported in prior periods under the previous applicable accounting standard, IAS 17 ‘Leases’. In order to aid comparability,  
the results for the year ended 31 August 2020 have also been presented on a pre-IFRS 16 (IAS 17) basis and commentary throughout this report will refer to these pre-IFRS 16 numbers. 
Measures presented under IAS 17 are identified with a ‘*’. All prior year measures are presented on an IAS 17 basis. Reconciliations from IAS 17 measures to IFRS 16 measures are provided in the 
Glossary on page 146. Group revenue was not affected by the adoption of IFRS 16, and therefore all references to and discussion of revenue, and like-for-like revenue are based on 
statutory measures. 

1 

8

 Headline Group profit before tax, and Travel and High Street trading profit, as reported in the Interim results announcement on 14 May 2020. These are Alternative Performance Measures as defined 
and explained in the Glossary on page 146.

WH Smith PLC Annual Report and Accounts 2020

Strategic reportAs lockdown restrictions were eased, we focused on the  
re-opening of our store estate based on the safety of our 
colleagues and customers, where we were able to make a cash 
contribution from each individual unit and taking into account 
passenger and customer traffic flows, and the opening of 
transport infrastructure. We were able to open 570 High Street 
stores by the end of June 2020, and at the end of August 2020,  
we had 285 Travel stores open in the UK and 365 stores open 
outside of the UK.

Following the announcement of a second lockdown in England, 
we have 558 stores open in High Street and 243 stores open in 
Travel, including 206 Post Offices and 135 hospital stores. 
We were able to apply the learnings from the first lockdown to act 
fast where necessary to return stock, furlough staff and manage 
our supply chain. We also took measures to make sure our stores 
can open swiftly as lockdown eases.

As we have re-opened our stores, we have focused on initiatives 
within our control that support us in the immediate term and 
position us well to emerge stronger as our markets recover. 
These key areas of focus include:

•  Driving average transaction value and sales per passenger 
and we have seen increases across all our businesses 

•  Extending our categories and ranges to reflect the specific 

needs of our customers in each location. For example, health 
and beauty and hygiene and wellbeing products across our 
Travel stores and working from home and electrical 
accessories ranges across our High Street stores

•  Forensic focus on costs; completing the previously announced 

restructures in stores and head office and minimising 
discretionary spend

•  Working with landlords building on our strong relationships 
to create opportunities for business development as the 
recovery continues

•  Investing capex in completing strategically important projects 
which set us up well for the future. These deliver unique and 
creative propositions for landlords and customers, such as our 
new store at London Heathrow Airport Terminal 2 and Bowery 
Bay at La Guardia Airport, New York

•  Integrating our North American businesses into Las Vegas, 

saving c.£5m of costs annually

•  Building our internet proposition by extending our ranges, 
increasing our distribution capacity and building customer 
engagement through social media 

As lockdown restrictions eased throughout the world we saw 
a gradual recovery. Total Group revenue as a percentage of 2019 
total revenue has been:

Percentage of 2019 Revenue

Travel

High Street

April 2020

May 2020

June 2020

July 2020

August 2020

September 2020

October 2020

8%

9%

16%

27%

37%

41%

39%

29%

35%

59%

75%

83%

89%

92%

Group

17%

18%

31%

43%

55%

59%

59%

As a result of the adverse impact from Covid-19, the Headline 
Group loss from trading operations2 for the year was £43m* 
(2019: profit of £177m) with Headline Group loss before tax2 at 
£69m* (2019: profit of £155m). Including non-underlying items, 
the Group loss before tax (on a pre-IFRS 16 basis) was £226m* 
(2019: profit of £135m). The Group loss before tax, after non-
underlying items and including IFRS 16, was £280m.

Total Group revenue was down 27 per cent compared to last year 
at £1,021m (2019: £1,397m) with Group like-for-like revenue3 
down 33 per cent (down 64 per cent in the second half).

Following the significant disruption to the business, the Board 
has announced that it will not be recommending the payment of 
a dividend in respect of the financial year ended 31 August 2020.

As announced on 6 April 2020, we raised net proceeds of c.£160m 
via a share placing and at the same time agreed a £120m  
12-month (plus seven months at the option of the Group) 
committed banking facility from BNP Paribas, HSBC Bank PLC 
and Santander UK PLC. This was in addition to our existing 
facilities. The Group has also agreed waivers for the bank 
covenant tests at August 2020, February 2021 and August 2021.

As at 31 August, net debt2 was £301m* (2019: £180m). Group free 
cash flow2 was an outflow of £41m* (2019: free cash flow 
generated of £109m). At that point, the Group had cash of £108m 
of which £82m was cash on deposit4 giving us access to £402m of 
liquidity (undrawn revolving credit facility (RCF) of £200m, liquidity 
loan of £120m and cash on deposit4 of £82m.)

2   Alternative Performance Measure defined and explained in the Glossary on page 146.

3 

 Like-for-like (‘LFL’) revenue is calculated on stores with a similar selling space that have been open for more than one year (constant currency basis). LFL revenue is an Alternative Performance 
Measure defined and explained in the Glossary on page 146.

4   Cash and cash equivalents of £108m is £82m cash at bank plus £26m cash in transit/held at stores.

9

WH Smith PLC Annual Report and Accounts 2020Strategic reportChief Executive’s review continued

The Group had the following debt facilities as at 
19 November 2020:

Amount drawn at  
31 August 2020 and 
19 November 2020

Maturity 

Available facilities

£120m ’Liquidity’ Facility

£nil

November 20212

£200m Revolving Credit Facility £nil

December 2023

Existing debt

£200m Term Loan

£200m MRG Loan

£200m

£200m

October 2022

October 20222

As at 30 October 2020, the Group had cash on deposit of £83m 
and access to £320m of committed facility through the RCF and 
liquidity loan. At that point, the Group owed approximately £80m 
primarily relating to rent, restructuring charges and outstanding 
creditors as we entered the second lockdown. We anticipate 
these payments will be made during the first half of the financial 
year. Therefore, the Group had £323m of available cash and 
facilities at the end of October 2020. We have worked hard to 
reduce the cash outflow, managing costs, stock intake, capex 
projects and negotiating rent reductions as well as improved 
trading. The Group’s underlying monthly cash burn3 for 
November is expected to be c.£20m including any furlough 
mitigation. The improved trading and good cash management 
resulted in our underlying cash burn in September and October 
being £5m to £10m per month which was better than we had 
originally expected. 

In April, the Group secured eligibility to the Government’s Covid 
Corporate Financing Facility (CCFF) for up to £300m. The Group 
never utilised the facility. The CCFF is currently being reviewed 
and like many companies, the Group is in dialogue with the 
Bank of England concerning its eligibility.

Travel performance
Prior to Covid-19, our Travel business was trading very well 
having delivered its seventh year of like-for-like sales growth. 
The second half however was significantly impacted by Covid-19 
across our UK and international markets resulting in a full year 
trading loss1 of £33m* (2019: profit of £117m), of which £32m* 
(2019: profit of £20m) relates to our international business 
including MRG and InMotion. Total revenue was £553m 
(2019: £817m), down 32 per cent compared to last year and down 
43 per cent on a like-for-like basis. 

We continue to invest in the business where we see attractive 
opportunities for profitable growth. In addition, we completed the 
acquisition of MRG, a leading and fast-growing US travel retailer 
in December 2019. The combination of WH Smith, MRG and 
InMotion now enables the Group to participate in the entire 
North American airport specialty retail market. 

High Street performance
High Street delivered a resilient performance despite a very 
challenging second half with a full year trading loss1 of £10m* 
(2019: profit of £60m). Total revenue was down 19 per cent with 
like-for-like revenue down 19 per cent. Cost savings of £23m 
were delivered in the year. An additional £34m of cost savings 
have been identified over the next three years, of which £21m 
are planned for 2020/21.

1 

 Alternative Performance Measure defined and explained in the Glossary on page 146.

2  The maturity dates include extension options at the Group’s control.

3  Monthly recurring cash burn before any cost deferrals or one-off savings/costs.

10

WH Smith PLC Annual Report and Accounts 2020

Strategic reportReview of operations

Highlights

Revenue

£553m

(2019: £817m)

Trading loss¹

£(33)m*

(2019: profit £117m)

Total revenue

(32)%

Like-for-like revenue (43)%

Retail selling space (sq ft ‘000s)   
and Number of units4

2020

2019

2018

2017

2016

Number
of units

Retail
selling
space

1,174

1,000

1,019

867

744

650

815

613

768

597

Travel

During the year, we completed the 
acquisition of MRG, a leading and 
fast-growing US travel retailer.”

Performance review 2019/20
Prior to Covid-19, our Travel business was trading very well 
having delivered its seventh year of like-for-like sales growth. 
The second half however was significantly impacted by Covid-19 
across our UK and international markets resulting in a full year 
trading loss1 of £33m* (2019: profit of £117m), of which £32m* 
(2019: profit of £20m) relates to our international business 
including MRG and InMotion. Total revenue was £553m 
(2019: £817m), down 32 per cent compared to last year and 
down 43 per cent on a like-for-like basis. 

The table below shows the impact of Covid-19 in the second half 
of our financial year:

Travel

H1

H2

Full Year

YOY movement in Revenue (%)

+19%

(73)%

(32)%

Trading profit/(loss)*1 (£m)

49m

(82)m

(33)m

We have worked hard across all our channels and territories to 
implement a robust plan focusing on key priorities within our 
control that support us in the immediate term and will enable us 
to emerge stronger when our markets recover. Our key areas of 
focus include: cost management, increasing customer 
conversion and average transaction value, category development 
and identifying opportunities for further growth. 

UK Travel
In our UK Travel business, we saw a significant decline in 
passenger numbers as a result of travel restrictions in the 
second half of the financial year. Total revenue in the year was 
£344m, (2019: £565m), down 39 per cent on the previous year. 
In air, total revenue was down 48 per cent with like-for-like 
revenue also down 48 per cent; in our hospital channel, total 
revenue was down 15 per cent with like-for-like revenue down 
20 per cent, and in rail, total revenue was down 42 per cent with 
like-for-like revenue down 40 per cent. This resulted in a trading 
loss¹ of £1m* (2019: profit of £97m).

Recent trading in UK Travel has been impacted by quarantine 
measures and reduced passenger numbers on public transport. 
Revenue in September and October 2020 was 32 per cent of 2019 
sales. Hospital revenue continues to track at around 64 per cent 
of 2019 sales. Following the announcement of the second 
lockdown in England, we expect to be further impacted and for 
the recovery not to begin until the second half of the current 
financial year.

In air, whilst we saw some early signs of recovery from leisure 
passengers in July as lockdown restrictions were eased, 
passenger numbers stalled as quarantine requirements were 
broadened. Despite the reduction in passenger numbers, we 
have continued to build on our strong position in this channel by 
focusing on increasing conversion and our average transaction 
value. This has been achieved by further extending our categories 
and existing ranges into new categories such as health and 
beauty and hygiene and wellbeing products. We have seen some 
positive results with scope to do more.

4 

 Travel units include motorway and international joint ventures and franchise units and exclude kiosks in China and India, and Wild Cards and Gifts franchisees in Australia.

11

WH Smith PLC Annual Report and Accounts 2020Strategic reportReview of operations continued

During the second half, we opened a new flagship store at 
London Heathrow Airport Terminal 2. This new format store 
builds upon the success of our combined WHSmith and 
pharmacy format store that opened at London Gatwick Airport 
in the prior year. Our experience shows that we can deliver higher 
sales per passenger from these large stores, through improved 
layouts, increased capacity and by providing a one-stop-shop for 
time pressed passengers. With over 5,000 square feet of selling 
space, this flagship store features an extensive news, books and 
convenience offer with the addition of a world class health and 
wellbeing department with specialist staff. The health and 
wellbeing department comprises a comprehensive range of over 
3,000 products curated through our partnership with market 
leading, global brands. In addition, the pharmacy counter offers 
healthcare advice along with a wide selection of medicines. 
We have received very positive feedback from both our customers 
and landlords. While this format is not suitable for all locations, 
we expect it to be of interest to landlords as they reconfigure their 
space in the future.

Hospitals are an important channel for us and this is now our 
second largest channel by sales in UK Travel. This channel is 
a great example of how we continue to innovate to meet the 
specific needs of each hospital. We have developed a strong 
customer offer and aligned our ranges to the NHS strategy on 
healthy eating. Our broad suite of brands, which include Costa 
and M&S Simply Food, also ensure that we can tailor and adapt 
our proposition to each hospital’s requirements. We believe there 
are further opportunities to improve the hospital retail offer in 
the UK and we are well positioned to grow this channel further.

Throughout the second half during the height of the pandemic, 
and in the second lockdown, we committed to keeping our  
stores open in c.130 hospitals across the UK in order to support 
frontline NHS staff. We also extended our grocery ranges in these 
stores to further support these staff, ensuring we continued to 
play our part in the communities we serve. 

Rail remains an important channel with significant long-term 
investment in new lines and station redevelopments. During the 
year, our performance was impacted by travel restrictions in  
the second half. We saw some improvement in performance in 
July, however this was stalled by further announcements in early 
September. Similar to air, we have focused on extending our 
ranges and increasing average transaction value. 

We have focused on all areas of cost across our UK Travel 
business. As a result of the significant decline in passenger 
numbers, we took the difficult decision to review our store 
operations in August 2020, reducing headcount across the 
Travel business. 

International Travel
Within our International Travel business, North America now 
represents c.50 per cent of our stores outside of the UK and we 
continue to see further opportunities to grow this business. 
Outside of North America, we still have a relatively small market 
share of the international news, books and convenience (NBC) 
market and we believe there is good long-term potential for us 
to continue to grow our space. During the first half of the financial 
year, our strategy to grow our International Travel business 
progressed well. In line with our UK Travel business, the second 
half was adversely impacted by Covid-19.

Total revenue for the year, including MRG and InMotion, was 
£209m (2019: £252m), down 17 per cent versus the previous year. 
Like-for-like revenue, on a constant currency basis, was down 
43 per cent. The trading loss1 for the year was £32m*  
(2019: profit £20m). 

North America 
We completed the acquisition of MRG, a leading and fast-growing 
US travel retailer in December 2019. The combination of 
WHSmith, MRG and InMotion now enables the Group to 
participate in the entire North American airport specialty retail 
market. Differentiated from its competitors by its strategy of 
developing highly customised retail experiences tailored to local 
customers and landlords, MRG has a highly successful and 
proven business model with a strong track record of concession 
and tender wins. Although impacted by Covid-19 in the second 
half, MRG won a further eight stores, including stores at San 
Francisco, Denver and Newark airports, and, along with InMotion, 
have a further 39 stores won but yet to open. 

During the second half, MRG opened a new walk-through format 
of stores at La Guardia Airport, New York. This format is a first in 
North America. The Bowery Bay showcases around 15,000 
square feet of selling space, curating a number of travel essential 
and specialty international retailers and brands including Kate 
Spade and Kiehl’s. All these stores are operated by MRG with the 
digital accessories range provided by InMotion. This is the first 
InMotion implant within MRG and we believe there is scope for 
further opportunities for InMotion to be part of the MRG 
assortment of products and brands and for InMotion to open 
further stores in resorts.

InMotion has an excellent store portfolio with 116 stores across 
43 airports in North America. During the year, InMotion opened 
eight units, including units at San Francisco, Washington Dulles 
and Salt Lake City international airports.

1 

 Alternative Performance Measure defined and explained in the Glossary on page 146.

12

WH Smith PLC Annual Report and Accounts 2020

Strategic reportWhile Covid-19 has had a significant impact on our North 
American business, approximately 85 per cent of passengers 
in the US are domestic with leisure passengers an important 
segment, and we therefore anticipate a faster recovery in this 
market versus the rest of the world. TSA data continues to show 
a consistent, gradual recovery in passenger numbers week on 
week, with passenger numbers now at 35 per cent of 2019 levels. 
In addition, the Las Vegas resorts business is proving resilient 
with occupancy rates continuing to improve, particularly at the 
weekend. Importantly, a significant number of visitors travel by 
car to Las Vegas. Data from the Las Vegas Conventions and 
Visitors Authority suggests that vehicle movements between 
California and Nevada remain robust with volumes up 10 per cent 
in September compared to 2019. Our sales performance has 
reflected these trends with overall sales in North America at 
44 per cent of 2019 levels. We currently have 224 stores open 
(136 MRG and 88 InMotion). 

During the second half, we accelerated the integration of 
InMotion into the MRG head office in Las Vegas. Given the 
exceptional circumstances, with the majority of stores closed, 
we acted quickly to integrate the businesses much earlier than 
we originally planned at acquisition. The integration is 
progressing well, and we expect it to be complete by the end 
of the calendar year. Going forward, we expect this to deliver 
savings of c.£5m per annum.

Rest of the world 
Outside of the UK and North America, our WHSmith International 
business is seeing broadly similar trends with passenger 
numbers significantly down year on year. Similar to the UK, 
we remain focused on areas within our control, including 
increasing average transaction value, renegotiating rents and 
extending our leases. Of the 307 WHSmith stores outside the UK, 
we have re-opened 159 stores to date. Recovery in these markets 
is likely to take some time and we are planning accordingly. 
We will temporarily close stores if they become uneconomic and 
as airlines adjust volumes and schedules. Revenue in September 
and October 2020 was at 18 per cent of 2019 levels.

Despite the disruption in the second half, outside of North 
America we won 26 new WHSmith units internationally in the 
year and opened 16 units, making a total of 307 WHSmith 
international units as at 31 August 2020. Forty per cent are 
directly run, 52 per cent are franchised with the balance being 
joint ventures. We will continue to use these three economic 
models flexibly in order to create value and win new business.

In total, across our global Travel business outside of the UK, 
we are now present in over 100 airports and 30 countries with 
277 units open in North America, 83 units open in Europe, 
104 in the Middle East and India, and 120 in Asia Pacific.

As at 31 August 2020, our global Travel business including  
MRG and InMotion operated from 1,174 units2 (2019: 1,019 units) 
and, excluding franchises, operates from 1.0m square feet  
(2019: 0.7m square feet).

2  Travel units include motorway and international joint ventures and franchise units and exclude kiosks in China and India, and Wild Cards and Gifts franchisees in Australia.

13

WH Smith PLC Annual Report and Accounts 2020Strategic reportReview of operations continued

Highlights

Revenue

£468m

(2019: £580m)

Trading loss¹

£(10)m*

(2019: profit £60m)

Total revenue

(19)%

Like-for-like revenue (19)%

Retail selling space (sq ft ‘000s)   
and Number of units2

2020

2019

2018

2017

2016

Number
of units

Retail
selling
space

568

2,682

576

2,740

607

2,764

611

2,799

612

2,827

High Street

High Street delivered a resilient 
performance despite a very 
challenging second half.”

Performance review 2019/20
High Street delivered a resilient performance despite a very 
challenging second half with a full year trading loss1 of £10m* 
(2019: profit of £60m). Total revenue was down 19 per cent with 
like-for-like revenue down 19 per cent. 

The table below shows the impact of Covid-19 on the second half 
of our financial year:

Travel

YOY movement in Revenue (%)

Trading loss*1 (£m)

H1

(5)%

44m

H2

Full Year

(39)%

(19)%

(54)m

(10)m

Throughout the first lockdown period we kept 203 stores open to 
ensure that those stores that include a Post Office could continue 
to serve their local communities and provide access to vital postal 
and banking services. Following the announcement of a second 
lockdown in England, we kept open 558 stores on the basis that 
our customers could continue to shop safely with us in a 
Covid-secure environment and we had essential status. 

We consider retail space as a strategic asset and we utilise our 
space to maximise a return in the current year in ways that are 
sustainable for future years. We have extensive and detailed 
space and range elasticity data for every store, built up over many 
years and we utilise our space to maximise the return on every 
metre drop of display space in every store. This approach 
remains as appropriate today as it has ever been.

As with our Travel business, we have focused on initiatives  
within our control with a greater focus on: increasing average 
transaction value, where we have seen some very positive 
results; category development, introducing new ranges such 
as health and hygiene, electrical accessories and working from 
home ranges; and good cost control.

Driving efficiencies remains a core part of our strategy and 
we continue to focus on all areas of cost in the business. 
We achieved cost savings of £23m in the year. These savings 
come from right across the business, including rent savings at 
lease renewal (on average over 45 per cent) which continue to 
be a significant proportion, government property rates holiday, 
marketing efficiencies and productivity gains from our 
distribution centres. An additional £34m of cost savings have 
been identified over the next three years of which £21m are 
planned for 2021. 

1 

2 

 Alternative Performance Measure defined and explained in the Glossary on page 146.

 Excluding 3 Cardmarket stores that have not yet closed (2019: 18 Cardmarket stores) and including branches in Guernsey and Isle of Man.

14

WH Smith PLC Annual Report and Accounts 2020

Strategic reportWe have a resilient hospital channel and we are committed 
to playing our part to support NHS staff on the frontline. 
In air,  we expect a gradual improvement in domestic passenger 
numbers first, particularly in the US where c.85 per cent of 
passengers are domestic, followed by international and  
inter-continental passengers. In rail, as government restrictions 
are lifted, and more people return to work, we expect to see a 
gradual improvement in sales. Outside the UK, we will continue 
to focus on our key initiatives and we expect to see a continued 
improvement in passenger traffic in North America.

We are financially strong and we are an important retail partner 
for our travel landlords. As a result, we are well positioned to 
benefit from further opportunities, including extending our user 
clauses to drive spend per passenger. We will continue to invest 
in new stores and new store formats in the UK and North 
America where we see attractive opportunities for 
profitable growth.

In view of the continuing uncertainty from the impact of Covid-19, 
we continue to plan cautiously for a wide range of outcomes. 
As we have done since March, we will manage the business by 
focusing on the short-term actions that manage cash and costs 
along with ensuring we are well positioned for economic recovery, 
particularly in our Travel business. 

Carl Cowling 
Group Chief Executive

19 November 2020

Over the years, we have actively looked to put as much flexibility 
into our store leases as we can, and this leaves us well positioned 
in the current environment. The average lease length in our  
High Street business, including where we are currently holding 
over at lease end is two and a half years. We only renew a lease 
where we are confident of delivering economic value over the life 
of that lease. We have c.420 leases due for renewal over the next 
three years, including 120 where we are holding over and in 
negotiation with the landlord. Depending on the negotiations with 
our landlords and the government’s future approach to property 
rates, we anticipate closing c.25 stores in the current financial 
year as the leases on these stores expire. While this is not an 
easy decision to make for our colleagues or the communities 
we serve, it is vital we retain a strong and cash generative 
high street portfolio going forward.

Our online businesses have delivered strong growth, particularly 
in the second half. 

i.  Our online personalised greetings card business,  

funkypigeon.com, has delivered high levels of growth with 
record sales over key trading events and good profit growth. 

ii. whsmith.co.uk provides customers with a comprehensive book 
and stationery offer and, during the year we invested in a new 
website. In addition, we have focused on extending our ranges 
and building our customer base. In the second half, 
we delivered growth of over 240 per cent. 

iii. Our specialist pen website, cultpens.com, has continued 

to perform well in the year. During the year, we have focused 
on extending our luxury pen range which now includes a full 
range of Montblanc pens and accessories.

As at 31 August 2020, the High Street business operated from 
568 WHSmith stores2 (2019: 576) which occupy 2.7m square feet 
(2019: 2.7m square feet). Eight WHSmith stores were closed in 
the year.

Outlook 
Despite the challenges and uncertainties faced in the second 
half, the Group responded quickly to protect the business and we 
are in a stronger position than forecast in August 2020. We had 
reduced our cash burn to £5m - £10m per month in September 
and October 2020, managed our cash position well and entered 
November with access to £323m of liquidity. We expect cash burn 
in November 2020 of approximately £20m. We have a robust plan 
in place, and we expect to emerge stronger operationally as our 
markets recover. 

15

WH Smith PLC Annual Report and Accounts 2020Strategic reportFinancial review

Despite a strong first 
half to the financial year, 
the second half has 
been significantly 
impacted by Covid-19.”

Robert Moorhead
Chief Financial Officer and Chief Operating Officer

Group
Despite a strong first half to the financial year, the second half 
has been significantly impacted by Covid-19. Total Group revenue 
was down 27 per cent at £1,021m (2019: £1,397m) reflecting the 
adverse impact in the second half. Total Travel revenue was 
down 32 per cent at £553m of which MRG contributed £48m 
(2019: £817m). Excluding MRG, total revenue in Travel was down 
38 per cent. High Street generated revenue of £468m, 19 per cent 
down on the prior year (2019: £580m).

As lockdown restrictions eased throughout the world, post the 
first national lockdown, we saw some encouraging signs of 
improvement in our sales performance. In October, our High 
Street business had recovered to 92 per cent of 2019 
performance. In Travel, we had also seen some signs 
of improvement.

Throughout the first lockdown, we evaluated whether to open 
an individual store based on cash generation and passenger 
forecasts. Given the ongoing uncertainty and the second 
lockdown in England, we plan to take this same approach. 
We will continue to plan cautiously and throughout the second 
lockdown in England we expect sales in UK Travel to revert to 
similar levels seen in May 2020.

In North America, we are continuing to see encouraging signs 
of improvement and we expect these trends to continue given 
the high domestic passenger mix. In addition, we are also seeing 
encouraging occupancy trends in Las Vegas.

Despite the adverse impact on the Group, and as a result of our 
trading initiatives, we had consistently delivered an improved 
sales performance, since April, prior to the second lockdown, 
ahead of both passenger and footfall data.

The Group generated a Headline loss before tax1 of £69m* 
(2019: Headline profit before tax £155m) and, after non-
underlying items and IFRS 16, a statutory loss before tax of 
£280m (2019: profit before tax £135m). During the second half, 
the Group received a total of £22m from the UK Government’s 
Job Retention Scheme and similar schemes in other countries. 

The Group also benefited from the business rates holiday 
implemented by the UK Government which was worth £20m 
in the year.

£m

Travel trading (loss)/profit¹
High Street trading (loss)/profit1
Group (loss)/profit from trading 
operations1
Unallocated costs
Headline Group operating 
(loss)/profit1
Net finance costs
Headline Group (loss)/profit 
before tax1
Non-underlying items

Group (loss)/profit before tax

2020 
(IFRS)

2020 
(IAS 17)2

2019 
(IAS 17)

(27)
(4)

(31)
(17)

(48)
(20)

(68)
(212)

(280)

(33)
(10)

(43)
(17)

(60)
(9)

(69)
(157)

(226)

117
60

177
(17)

160
(5)

155
(20)

135

Non-underlying items
Items which are not considered part of the normal operating 
costs of the business, are non-recurring and are exceptional 
because of their size, nature and incidence, are treated as 
non-underlying items and disclosed separately. Non-underlying 
items this year include items relating to the acquisition of MRG, 
a pension past service charge and items specifically relating to 
the impact of Covid-19 on the business. The majority of these 
items are non-cash.

Non-underlying items included in the year ended 31 August 2020 
(2019: £20m) are shown in the table below. The expected cash 
impact in the year to 31 August 2021 relating to these items is £27m. 
See reconciliation of net debt on page 18 for the cash spend in the 
year ended 31 August 2020 in relation to non-underlying items.

Income statement

Ref.

£m
Costs directly attributable to Covid-19
Impairment
Onerous leases
Stock
Restructuring
Other property costs
Other

(1)
(2)
(3)
(4)
(5)

Other non-underlying costs
Transaction costs
Integration costs
Amortisation
Pensions past service cost

(6)
(6)
(7)
(8)

2020
IFRS

2020
IAS 172

(135)
n/a
(14)
(25)
n/a
(1)
(175)

(11)
(9)
(3)
(14)
(212)

(55)
(13)
(14)
(25)
(12)
(1)
(120)

(11)
(9)
(3)
(14)
(157)

Cash 
Outflow
2021

–
–
–
24
3
–
27

–
–
–
–
27

*  The Group adopted IFRS 16 ‘Leases’ with effect from 1 September 2019 using the modified retrospective approach to transition, and has therefore not restated prior periods. The results for the 
year ended 31 August 2020 are not directly comparable with those reported in prior periods under the previous applicable accounting standard, IAS 17 ‘Leases’. In order to aid comparability,  
the results for the year ended 31 August 2020 have also been presented on a pre-IFRS 16 (IAS 17) basis and commentary throughout this report will refer to these pre-IFRS 16 numbers. 
Measures presented under IAS 17 are identified with a ‘*’. All prior year measures are presented on an IAS 17 basis. Reconciliations from IAS 17 measures to IFRS 16 measures are provided in 
the Glossary on page 146. Group revenue was not affected by the adoption of IFRS 16, and therefore all references to and discussion of revenue, and like-for-like revenue are based on 
statutory measures.

1  Alternative Performance Measure defined and explained in the Glossary on page 146.

16

WH Smith PLC Annual Report and Accounts 2020

Strategic report(7) Amortisation of acquired intangible assets
Amortisation of acquired intangible assets primarily relates to the 
MRG and InMotion brands.

(8) Pension past service cost
Past service cost of £14m has been recognised in the year ended 
31 August 2020. This relates to equalisation of pension benefits 
between men and women between 1 April 1992 and 29 July 1993 
(‘Barber equalisation’). The WHSmith Pension Trust has 
historically been administered assuming gender equalisation 
was achieved on 1 April 1992, and thus a Barber equalisation 
window of 17 May 1990 to 1 April 1992 applied. A new Trust Deed 
and Rules reflecting the equalisation of normal retirement ages 
at 65 was executed on 29 July 1993. It has since been determined 
that Barber equalisation was not effective until 29 July 1993. 
Accordingly, this past service cost is the expected cost of 
providing these benefits based on a normal retirement age of 60 
rather than 65 for the period between 1 April 1992 and 
29 July 1993.

A tax credit of £25m has been recognised in relation to these 
items (£18m* under IAS 17).

Net finance costs

£m
Interest payable on bank  
loans and overdrafts
Interest on lease liabilities
Net finance costs

2020
(IFRS)

2020
(IAS 17)¹

2019 
(IAS 17)

9
11
20

9
–
9

5
–
5

Net finance costs relating to bank loans were £9m compared with 
£5m last year. The non-cash pension interest charge was £nil 
(2019: £nil). Lease interest of £11m in the current year arises on 
lease liabilities recognised under IFRS 16.

Taxation
The effective tax rate1 was 23 per cent* (2019: 18 per cent),  
with a tax credit being recognised on the loss made in the year. 
The effective tax rate is higher than the prior year rate due to the 
mix of losses in the UK and overseas and the different tax rates 
that apply. The current year effective tax rate will depend on the 
mix of results in the UK and overseas.

In August 2020 the Group received an early UK corporation tax 
refund of £5m due the ability to offset 2020 losses against prior 
year profits made in the UK. The Group does not expect to make 
any corporation tax payments in the current year.

Items 1-5 in the table on page 16 have arisen as a direct 
consequence of Covid-19, and reflect the impact of lost revenues 
as a result of store closures, and downward revisions to  
budgeted revenues following government interventions.

(1)  Impairment of Property, plant and equipment and  

Right-of-use assets

The impact on the Group’s operations of Covid-19 is expected to 
continue during the next year and beyond. As a result, the Group 
has carried out a review for potential impairment across the 
entire store portfolio. The impairment review compared the 
value-in-use of individual store cash-generating units, based 
on management’s assumptions regarding likely future trading 
performance taking into account the effect of Covid-19 to the 
carrying values at 31 August 2020. Following this review, a charge 
of £55m* was recorded for impairment of retail store assets on 
an IAS 17 basis, and £135m on an IFRS 16 basis which includes 
an impairment of the right-of-use assets of £95m. 

(2) Onerous leases
As a result of the impact of Covid-19, the Group has carried out a  
review of leases where the obligations of those leases exceed the 
potential economic benefits expected to be received under them. 
This resulted in a charge for the year of £13m*. This concept 
relates to IAS 17 only and does not exist under IFRS 16.

(3) Stock provisions and write-offs
Provisions of £9m have been recorded against inventory mainly 
relating to dated and perishable stock and stock subject to 
obsolescence such as technology and apparel where the sell 
through rate has significantly reduced due to store closures and 
lower footfall as a consequence of Covid-19. In addition, since the 
outbreak of Covid-19 the Group has incurred stock write-offs of 
£5m mainly relating to perishable and dated product. 

(4) Restructuring costs
As a result of the impact of Covid-19 on passenger numbers 
and lower footfall on the UK high street, in August 2020 the Group 
announced a review of store operations across both our Travel 
and High Street businesses. The charge of £21m is principally 
attributable to redundancies and restructuring costs relating to 
that along with other corporate office restructuring undertaken 
by the Group. In addition, the Group has incurred £4m relating to 
costs of exiting WHSmith France and the Brazil joint venture both 
of which were as a result of Covid-19. 

(5) Other property costs
Property costs relate to reinstatement liabilities for stores  
where the long-term viability has been impacted by Covid-19. 
Under IFRS 16 these costs are included in right-of-use  
assets and are therefore included within the impairment figure  
of £135m.

(6) Costs relating to business combinations
During the year, the Group incurred transaction and integration 
costs of £20m in relation to the acquisition of Marshall Retail 
Group (‘MRG’), which completed on 20 December 2019. 
Integration costs relate to the integration of MRG into the Group 
and the merging of the InMotion and MRG corporate offices in 
Las Vegas.

2 

 Calculated on a pre-IFRS 16 basis. See Glossary on page 146 for an explanation of the Group’s Alternative Performance Measures.

17

Strategic reportWH Smith PLC Annual Report and Accounts 2020Financial review continued

Fixed charges cover1

£m
Net finance charges (IAS 17)
Net operating lease rentals (IAS 17)
Total fixed charges
Headline (loss)/profit before tax1
Headline (loss)/profit before tax and  
fixed charges1
Fixed charges cover – times

2020
9
210
219
(69)
150

2019
5
236
241
155
396

0.7x

1.6x

Fixed charges, comprising property operating lease rentals and 
net finance charges, were covered 0.7 times* (2019: 1.6 times) 
by Headline loss/profit before tax and fixed charges. 

Cash flow

Free cash flow1 reconciliation

£m
Headline Group operating (loss)/profit*2
Depreciation, amortisation and  
impairment*2
Non-cash items

Capital expenditure
Working capital*2
Net tax refunded/(paid)
Net interest paid*
Other
Free cash flow

2020
(60)
60

3
3
(79)
40
5
(7)
(3)
(41)

2019
160
49

5
214
(59)
(13)
(27)
(4)
(2)
109

The Group had a free cash outflow1 of £41m in the year, heavily 
impacted by Covid-19 in the second half. The Group delivered 
a net £3m* EBITDA and non-cash items compared to £214m in 
2019. Capital expenditure was £79m, £20m higher than last year 
reflecting new stores primarily in Travel and additional capex in 
2020 relating to MRG. Following the outbreak of Covid-19 we 
reviewed all our capital commitments and plans and saved  
£24m compared to our expectations at the end of February 2020. 
We continued to invest in strategically important projects such 
as our new flagship store in London Heathrow Airport Terminal 2 
and The Bowery Bay in La Guardia Airport, New York. 

We expect capex spend for the current financial year to be around 
£55m although we retain some discretion over part of this.

We worked hard to manage our working capital as lockdown fell, 
managing our payment profile whilst continuing to pay our small 
suppliers promptly. We utilised government schemes and 
payment initiatives such as the UK Government’s moratorium 
on rent payments for the UK High Street and the deferral of the 
March quarter VAT payment. Overall for the year we saw a 
working capital net inflow of £40m*.

Net corporation tax refunded in the year was £5m, compared 
to a payment of £27m last year, as a result of the refund of 
corporation tax payments on account due to Covid-19.

Reconciliation of net debt*
Net debt is presented on an IAS 17 basis. See Note 19 of the 
financial statements for the impact of IFRS 16 on net debt, 
and refer to the Glossary on page 146 for an explanation of the 
Group’s alternative performance measures.

As at 31 August 2020 the Group had net debt1 of £301m* 
comprising term loans of £400m relating to the acquisitions of 
InMotion and MRG, £9m* of finance lease liabilities and net cash3 
of £108m, of which £82m was on deposit (2019: net debt of 
£180m, comprising term loan of £200m relating to the  
acquisition of InMotion, £14m of finance lease liabilities and net 
cash of £34m).

£m
Opening net debt*
Movement in year
Free cash flow
Dividends
Pensions
Non-underlying items
Net purchase of own shares for employee 
share schemes 
Purchase of own shares for cancellation
Acquisition of businesses, net of cash 
acquired – MRG/InMotion
Proceeds from placings
Other
Closing net debt* 
Cash3
Term loans
Finance leases4

2020
(180)

(41)
(47)
(3)
(20)
(2)

(–)
(316)

312
(4)
(301)
108
(400)
(9)
(301)

2019
(2)

109
(60)
(3)
(16)
(6)

(32)
(161)

–
(9)
(180)
34
(200)
(14)
(180)

£m
New stores and store development
Refurbished stores
Systems
Other
Total capital expenditure

2020
34
17
14
14
79

2019
31
16
11
1
59

The Group had a movement in net debt1 of £121m in the year. 
In addition to the free cash outflow1, the Group paid, in January 
2020, the final dividend relating to the 2019 financial year of 
£47m; pension funding of £3m (see Note 5 on pensions); 
and £20m of non-underlying items which mainly relate to the 
acquisition and integration costs of MRG.

1  Alternative Performance Measure defined and explained in the Glossary on page 146.
2  Stated on an IAS 17 Headline basis, and excludes non-underlying items as described in Note 4 and the Glossary on page 146.
3  Net cash is Cash and cash equivalents (£108m; 2019: £49m) less bank overdrafts and other borrowings (£nil; 2019 £15m). See Group balance sheet on page 90.
4 

 Finance lease liabilities include those leases that were treated as finance leases under IAS 17.

18

WH Smith PLC Annual Report and Accounts 2020

Strategic reportDuring the year, the Group raised £312m through two share 
placings, firstly for the acquisition of MRG raising £152m, and 
secondly raising £160m as part of the refinancing announced 
on 6 April 2020 following the impact of Covid-19. We spent £316m 
on the acquisition of MRG on 20 December 2019 funded through 
the above placing and a £200m term loan. At the same point we 
also extended our RCF from £140m to £200m.

Refinancing
The Group undertook an equity raise on 6 April 2020 which raised 
net proceeds of c.£160m through a 13.7 per cent placing of new 
shares. The Group also secured a new £120m 12-month (plus 
seven months at the option of the Group) committed banking 
facility from BNP Paribas, HSBC Bank PLC and Santander UK 
PLC. In addition, the maturity on the Group’s two £200m term 
loans was extended to October 2022.

£m
Net cash at bank5
Revolving Credit Facility6
Further Liquidity Facility6
InMotion – Term Loan
MRG – Term Loan

Balance sheet

£m
Goodwill and other  
intangible assets
Property, plant and equipment
Right-of-use assets
Investments in joint ventures

Inventories
Payables less receivables
Working capital
Derivative financial asset
Net current and deferred tax 
asset/(liability)
Provisions
Operating assets employed
Net debt
Net assets excluding  
pension liability
Pension liability
Deferred tax asset on  
pension liability
Total net assets

31 Aug 2020
108
200
120
200
200

31 Aug 2019
34
140

200

2020 
(IFRS)

2020 
(IAS 17)1

2019 
(IAS 17)

493
192
413
2
1,100
150
(183)
(33)
–

28
(14)
1,081
(851)

230
(4)

1
227

495
190
–
2
687
150
(226)
(76)
–

17
(27)
601
(301)

300
(4)

1
297

225
201
–
4
430
174
(178)
(4)
2

(3)
(5)
420
(180)

240
(4)

1
237

The Group had net assets of £300m* before pension liabilities 
and associated deferred tax assets, £60m higher than last year 
end, reflecting the acquisition of MRG along with share 
placements in October 2019 and April 2020. Net assets after the 
pension liability and associated deferred tax asset were £297m* 
compared to £237m at 31 August 2019. Under IFRS the Group 
had net assets of £227m.

5  Net cash at bank includes cash at bank and, for 2019, drawdown on the revolving credit facility.
6  Undrawn as at 19 November 2020.

Pensions 
The latest actuarial revaluation of the main defined benefit 
pension scheme, the WHSmith Pension Trust, was at 31 March 
2020 at which point the deficit was £9m (31 March 2017 actuarial 
revaluation deficit of £11m). The Group has agreed a continuation 
of the annual funding schedule with the Trustees from March 
2020 for the next five years, which includes the deficit recovery 
contributions and other running costs just under £3m per 
annum. During the year ended 31 August 2020, the Group made 
a contribution of £3m to the scheme.

The scheme has been closed to new members since 1996 and 
closed to defined benefit service accrual since 2007. The Liability 
Driven Investment (LDI) policy adopted by the scheme continues 
to perform well with around 94 per cent of the inflation and 
interest rate risks hedged.

As at 31 August 2020, the Group has an IFRIC 14 minimum 
funding requirement in respect of the WHSmith Pension Trust 
of £3m (2019: £3m) and an associated deferred tax asset of £1m 
(2019: £1m) based on the latest schedule of contributions agreed 
with the Trustees. As at 31 August 2020, the scheme had an IAS 
19 surplus of £268m (2019: surplus of £354m) which the Group 
has continued not to recognise. There is an actuarial deficit due 
to the different assumptions and calculation methodologies used 
compared to those under IAS 19.

The IAS 19 pension deficit on the relatively small UNS defined 
benefit pension scheme was £1m (2019: £1m).

IFRS 16
The Group has adopted IFRS 16 ‘Leases’ with effect from 
1 September 2019 using the modified retrospective approach to 
transition, and has accordingly not restated prior periods. IFRS 16 
superseded the lease accounting requirements of IAS 17, and 
requires lessees to account for all leases under a single on-
balance sheet model as the distinction between operating and 
finance leases is removed.

The adoption of IFRS 16 resulted in the recognition of right-of-
use assets of £457m, and lease liabilities of £493m as at 
1 September 2019. 

During the year ended 31 August 2020, the Group recognised 
£105m of additional depreciation charges on right-of-use  
assets, £11m of additional interest costs and a gain of £15m  
due to Covid-19 related rent reductions in respect of IFRS 16 
leases compared to recognising the IAS 17 rent expense of 
£102m, resulting in a net impact on profit of £1m (before 
non-underlying items).

The full impact of adoption of IFRS 16 is described in Note 29. 
There is no impact on cash flow.

Robert Moorhead 
Chief Financial Officer and Chief Operating Officer 

19 November 2020

19

Strategic reportWH Smith PLC Annual Report and Accounts 2020Our performance

 Key performance indicators

Revenue (£m)
 Total revenue including retail sales, 
wholesale sales to franchisees,  
and commission and fee income on 
concession and franchise arrangements.

Gross margin¹ (Basis points)
Gross profit divided by revenue.

Year-on-year (decrease)/increase 
expressed in basis points.

Headline (loss)/profit¹ (£m)
The below profit/(loss) measures are 
stated on a pre-IFRS 16 basis.

Travel

£553m

(2019: £817m)

High Street

£468m

(2019: £580m)

Group

£1,021m

(2019: £1,397m)

Travel

(480) bps

(2019: 100 bps)

High Street

(280) bps

(2019: 70 bps)

Group

(370) bps

(2019: 70 bps)

Travel trading (loss)/profit1

£(33)m

(2019: £117m)

High Street trading (loss)/profit1

£(10)m

(2019: £60m)

Headline Group (loss)/profit  
before tax1

£(69)m*(2019: £155m)

Headline (loss)/earnings 
per share1 (p)
Headline earnings per share is the 
Headline diluted earnings per share 
in pence per share, stated on a 
pre-IFRS 16 basis.

Dividend per share  
(p)
Total dividend per share.

Return of cash to 
shareholders (£m)
Total cash returned to shareholders 
through dividends and buybacks.

(44.2)p*

(2019: 114.7p)

Nil

(2019: 58.2p)

£47m

(2019: £91m)

Free cash flow1 (£m)
Free cash flow is defined as net cash 
inflow from operating activities before 
the cash flow effect of non-underlying 
items and pension funding, less 
capital expenditure. See reconciliation 
of free cash flow on page 18.

£(41)m*

(2019: £109m)

1  Alternative Performance Measure defined and explained in the Glossary on page 146.

20

WH Smith PLC Annual Report and Accounts 2020

Strategic reportPrincipal risks and uncertainties

Risk management framework
Our risk management framework is designed so that material 
business risks throughout the Group can be identified, assessed 
and effectively managed. This framework incorporates the 
following core elements: 

r

n it o

o

M

I

d

e

n

t

i

f

y

M

i

t
i

g

a

t

e

e s s

s

A s

Identify   – Risk mapping to identify emerging issues:  

–  Risk registers are compiled by each 

business function;

Assess 

 –  Evaluating the potential impact and determining 

the likelihood of risk occurrence;

Mitigate   –  Agreeing actions to manage the identified risks 
and ensuring appropriate controls are in place;

Monitor   –  Maintaining continued oversight and tracking 
the effectiveness of the controls.

All principal business functions compile risk registers and 
summary risk maps to identify key risks, assess them in terms 
of their likelihood and potential impact, and determine 
appropriate control strategies to mitigate the impact of these 
risks, taking account of risk appetite. The ongoing monitoring 
of this framework is overseen by the respective Business Risk 
Committees and the Group Audit Committee. 

During the year, the Board reviewed the effectiveness of the 
Group’s risk management and internal controls systems. 
This review included the discussion and review of the risk 
registers and the internal controls across all business functions, 
as part of an annual exercise facilitated by the Internal Audit 
team. During the year, the Board also received presentations 
from management on specific risk areas such as the impact and 
actions taken in relation to Covid-19, cyber risk, international 
expansion, the ongoing risk monitoring processes and 
appropriate mitigating controls. 

Board review of principal risks and uncertainties
The Board has undertaken a robust assessment of the emerging 
and principal risks facing the Group, including those that would 
threaten its business model, future performance, solvency or 
liquidity. Those emerging and principal risks are described on 
the following pages, along with explanations of how they are 
managed and mitigated. The Group recognises that the profile 
of risks constantly changes and additional risks not presently 
known, or that may be currently deemed immaterial, may also 
impact the Group’s business objectives and performance. 
Our risk management framework is therefore designed to 
manage rather than eliminate the risk of failure to achieve 
business objectives, and, as such, can only provide reasonable 
and not absolute assurance against these principal uncertainties 
impacting on business performance. 

Changes in principal risks compared to last year
The following section summarises the emerging and principal 
risks and uncertainties agreed by the Board. These incorporate 
further information relating to the movement in the level of these 
risk exposures during the year, to highlight whether, in our view, 
exposure to each of the principal risks is increasing, decreasing 
or remains broadly the same. 

Where the consequences of the Covid-19 pandemic may impact 
the business, we have incorporated these considerations into our 
assessment in relation to each of these principal risk headings, 
in addition to the specific commentary provided on page 22.

21

Strategic reportWH Smith PLC Annual Report and Accounts 2020Principal risks and uncertainties

Overriding risk impact from Covid-19

Impact on Principal risks and uncertainties

How the Group has responded

Covid-19 is the most significant risk currently facing the Group, 
impacting all aspects of the business, our customers, colleagues, 
stores, supply chain and offices, and across all of the markets in 
which we operate. Areas of uncertainty include: the extent and 
timing of lifting of international and local travel restrictions and the 
re-opening of our stores; the speed and extent of recovery in the 
travel industry more widely and the resulting impact on passenger 
numbers and sales; and the speed and confidence of customers 
in restoring previous shopping habits across all of the channels 
in which we operate.
To the extent that the pandemic may have a longer and more 
prolonged impact on global economic conditions, this may have a 
further negative impact on consumer spending, customer footfall 
and sales, and therefore create further potential disruption to all 
of our areas of operation.
During the course of the pandemic, the safety of our customers 
and colleagues has been at the forefront of our response and has 
shaped all of the measures we have taken across the business. 

In order to limit the impact of the pandemic on the Group we have 
pursued a series of mitigating actions to protect our customers, 
colleagues and our financial position. These have included:
• Maintaining regular communications across the Executive team to 

monitor all aspects of our response;

• Operating some of our stores through the lockdown serving those 
communities which most need our services, including stores in 
hospitals supporting NHS key workers, and Post Offices providing 
vital postal and banking services in the communities where 
we operate; 

• We have undertaken a phased re-opening across the rest of our 
global store estate, ensuring the same effective safety measures 
are in place, including social distancing, hand sanitiser stations, 
controlled numbers on site via customer marshalling, providing 
PPE for colleagues, protective screens at till points, and enhanced 
cleaning regimes;

• Working with our suppliers to adjust our sourcing and supply 

chains to reflect the reduced volumes of demand, and process 
increased levels of returns;

• Ensuring our offices and distribution centres are Covid-secure 
with reduced capacity reflecting social distancing, controlled 
access and exit, freely available hand sanitiser and a rigorously 
maintained cleaning regime; 

• Reducing the Group’s cost base, capex and discretionary 
expenditure and managing our cash flow and ongoing 
commitments wherever possible;

• Restructuring our corporate offices and stores to increase 

efficiency, speed of decision-making and reflecting lower levels 
of sales;

• Engaging with landlords to manage rental obligations and property 

costs, and agree amended lease terms where possible;

• Successfully implementing our existing business continuity plans, 
to facilitate a transition to more agile working, with remote access 
to core systems and use of technology to manage ongoing 
communications;

• Entering into new funding arrangements with our relationship 
banks, utilising the various government support schemes 
including the Job Retention Scheme and other similar schemes 
in other countries in which we operate; and

• Continuing to adapt our Covid-19 response measures to comply 

with developing Government and regulatory guidance.

22

WH Smith PLC Annual Report and Accounts 2020

Strategic reportChanges to the risk profile due to Covid-19
The table below explains where the potential risk implications of the pandemic link with, and impact upon, our other emerging and 
principal risks that are further summarised on the pages that follow.

Relevant principal risk

Covid-19 impact

Economic, political, 
competitive and market risks

The Group may fail to effectively respond to the pressures of an increasingly changing retail 
environment, where Covid-19 materially changes consumer spending patterns and habits, such as 
shifting from physical to online shopping, and from any longer-term damage to the travel industry 
and reductions in the level of international travel.

Brand and reputation

The reputation of the brand may be impacted in the event that customers were to perceive that our 
store environments are insufficiently safe and secure in response to the continuing experience of 
the virus.

Key suppliers and supply chain 
management

Given that large elements of our sourcing rely on factories and shipment from the Far East, these 
supply chains and principal product flows could be negatively impacted by any interruptions due to any 
further shutdown of factories and supply routes or growing international outbreaks.

Store portfolio

Business interruption

The Group’s performance is reliant upon trading from our wide portfolio of prime shopping locations, 
where our performance may be negatively impacted in the event of further store closures, constraints 
on trading and travel restrictions, or further extensions in the scale and nature of local lockdowns.

The business could be negatively impacted by any concentration of illness in a particular location such 
as head office, distribution centres or particular stores, should these need to close temporarily and 
large numbers staff were required to self-isolate.

Reliance on key personnel

The business could be negatively impacted in the event that any of the senior leadership team were 
to fall ill or be personally impacted by the virus.

International expansion

The ongoing growth of the business has been generated through continued international expansion. 
Such ongoing growth could therefore be negatively impacted from further enforced store closures, 
constraints on trading and the longer-term continuation of international travel restrictions or 
curtailment in passenger numbers.

Treasury, financial and credit 
risk management

Significantly reduced trading over an extended period from further outbreaks of Covid strains and the 
the lack of an effective vaccine could cause further negative impact on the Group’s financial position 
in the longer term.

Cyber risk, data security and 
GDPR compliance

Further risks from significant increases in industry-wide phishing activity and cyber threats could pose 
further risks of potential systems interruption. 

23

Strategic reportWH Smith PLC Annual Report and Accounts 2020Principal risks and uncertainties continued

The table below summarises our other continuing Principal risks and uncertainties. 

Key: Change in risk level         

 higher         

 no change        

 lower

Risk/description

Mitigation

Change in risk level

Economic, political, competitive and market risks

The Group operates in highly competitive markets and 
in the event of failing to compete effectively with travel, 
convenience and other similar product category 
retailers, this may affect revenues obtained through our 
stores. Failure to keep abreast of market developments, 
including the use of new technology, could threaten our 
competitive position. 
Factors such as the economic climate, levels of 
household disposable income, seasonality of sales, 
changing demographics and customer shopping 
patterns, and raw material costs could impact on profit 
performance. Consumer shopping habits, confidence 
and spending will also continue to be significantly 
impacted by the ongoing impact of the pandemic.
The Group may also be impacted by political 
developments both in the UK and internationally such 
as exiting the European Union (for example the removal 
of Extra Statutory Concession 9.1 which provides export 
VAT relief to airport customers travelling outside the 
EU), regulatory and tax changes, increasing scrutiny by 
competition authorities and other changes in the 
general condition of retail and travel markets. 

Brand and reputation

The WHSmith brand is an important asset and failure to 
protect it from unfavourable publicity could materially 
damage its standing and the wider reputation of the 
business, adversely affecting revenues.
As the Group continues to develop its convenience food 
offer in travel locations, associated risks include 
compliance with food hygiene and health and safety 
procedures, product and service quality, environmental 
or ethical sourcing, and associated legislative and 
regulatory requirements.

Key suppliers and supply chain management

The Group has agreements with key suppliers in the 
UK, Europe and the Far East and other countries in 
which it operates. The interruption or loss of supply of 
core category products from these suppliers to our 
stores may affect our ability to trade. 
Quality of supply issues may also impact the Group’s 
reputation and impact our ability to trade.
The Group may be impacted by: increased cost prices 
arising from a ‘no deal’ Brexit; the application of the 
UK Global Tariff to imports from the EU, as well as the 
need to implement new business procedures in relation 
to new import/export documentation requirements;  
and the potential for inventory supply issues from 
1 January 2021.

24

WH Smith PLC Annual Report and Accounts 2020

The Group’s performance is dependent on the levels of 
consumer confidence and the Group’s performance is 
dependent upon effectively predicting and quickly responding 
to changing consumer demands, both in the UK and 
internationally. The Group conducts customer research to 
understand current demands and preferences in order to 
help translate market trends into saleable merchandise and 
store formats. Significant efforts have been applied to 
implement the necessary Covid-19 protective measures in  
all stores, including social distancing, sanitiser stations,  
and the provision of protective screens and PPE for staff.
The Group continues to monitor the implications arising from 
the process of exiting the European Union and is a member 
of a number of key industry bodies which provide insight and 
updates on this process. The Group works in conjunction  
with trade bodies, other airport retailers and landlords to 
understand the impact and implementation requirements of 
the removal of Extra Statutory Concession 9.1.

Uncertainties 
relating to the 
ongoing 
effects of 
Covid-19, on 
store trading, 
footfall, travel 
restrictions, 
and customer 
confidence 
and shopping 
habits as well 
as the impact 
of the UK’s exit 
from the EU.

The Group monitors the Company’s reputation, brand 
standards and key service and compliance measures to 
ensure the maintenance of operating standards and 
regulatory compliance across all our operations. We 
undertake regular customer engagement to understand and 
adapt our product, offer and store environment.
We operate a framework for monitoring compliance with all 
regulatory, hygiene and safety standards, encompassing 
supplier and store audits and clearly defined sourcing 
policies and procedures. This includes all of the measures 
put in place to remain Covid-secure. 
Our sustainability programme monitors our performance in 
respect of our key themes of the Environment, People and 
our Communities.

The Group conducts risk assessments of all its key suppliers 
to identify alternatives and develop contingency plans in the 
event that any of these key suppliers fail. 
Suppliers are required to comply with the conditions laid out 
in our Supplier Code of Conduct which covers areas such as 
production methods, employee working conditions, and 
quality control. 
The Group has contractual and other arrangements 
with numerous third parties in support of its business 
activities. None of these arrangements alone are individually 
considered to be essential to the business of the Group.
The Group is liaising directly with suppliers to understand and 
mitigate the potential impact of Brexit on product cost and 
supply risks. In addition the Group has implemented new 
systems to facilitate the correct compliance with import/
export documentation requirements.

Strategic reportRisk/description

Store portfolio

The quality and location of the Group’s store portfolio 
are key contributors to the Group’s strategy. Retailing 
from a portfolio of good quality real estate in prime 
retail areas and key travel hubs at commercially 
reasonable rates remains critical to the performance of 
the Group. During the year, a large proportion of our 
global store estate has been subject to temporary 
closure due to the lockdowns and travel restrictions 
from the pandemic, where some stores still remain 
closed at the current time.
All of High Street’s stores are held under operating 
leases, and consequently the Group is exposed, to the 
extent that any store becomes unviable as a result of 
rental costs. Most Travel stores are held under 
concession agreements on average for five to ten years, 
although there is no guarantee that concessions will be 
renewed or that Travel will be able to bid successfully 
for new contracts. 

Business interruption

Acts of terrorism, war, or other global incidents could 
reduce the number of customers visiting WHSmith 
outlets, causing a decline in revenue and profit.  
Our Travel business has previously been impacted by 
geopolitical events such as major terrorist attacks, and 
the closure of travel routes from natural disasters or 
weather-related events. The Group operates from three 
distribution centres and the closure of any one of them 
may cause disruption to the business. 
In common with most retail businesses, the Group  
also relies on a number of important IT systems,  
where any system performance problems, cyber risks 
or other breaches in data security could affect our 
ability to trade.
Our global business has been negatively impacted this 
year from the pandemic causing the temporary closure 
of a large part of our store estate and head offices and 
extended working from home. The longevity of the 
pandemic until effective vaccinations become available 
may continue to impact the business through extended 
travel restrictions and public lockdowns.

Reliance on key personnel

Mitigation

Change in risk level

The Group undertakes research of key markets and 
demographics to ensure that we continue to occupy prime 
sites and identify appropriate locations to acquire new space. 
We maintain regular dialogue and good relationships with  
all our key landlords. The Group also conducts extensive 
customer research and analysis to gather feedback on 
changing consumer requirements, which is shared  
with landlords as part of this ongoing relationship 
management programme.

The Group has a framework of operational procedures and 
business continuity plans that are regularly reviewed, 
updated and tested. The Group also has a comprehensive 
insurance programme covering our global assets, providing 
cover ranging from property damage and product and public 
liability, to business interruption and terrorism. Back-up 
facilities and contingency plans are in place and are reviewed 
and tested regularly to ensure that business interruptions 
are minimised. Various elements of these plans have been 
applied in response to the challenges of the pandemic, such 
as extending the number of head office staff who continue 
remote working from home.
The Group’s IT systems receive ongoing investment to 
ensure that they are able to respond to the needs of the 
business. Back-up facilities and contingency plans are in 
place and are tested regularly to ensure that data is 
protected from corruption or unauthorised use. Effective 
application and testing of these previous plans enabled us 
to respond swiftly and effectively to large numbers of staff 
continuing to work from home.

Interruptions 
occurring this 
year due to the 
effect of 
Covid-19, 
causing 
temporary 
closures of 
offices and 
stores.

The performance of the Group depends on its ability to 
continue to attract, motivate and retain key head office 
and store staff. The retail sector is very competitive and 
the Group’s personnel are frequently targeted by other 
companies for recruitment.

The Group reviews key roles and succession plans. The 
Remuneration Committee monitors the levels and structure 
of remuneration for directors and senior management and 
seeks to ensure that they are designed to attract, retain and 
motivate the key personnel to run the Group successfully.

International expansion

The Group continues to expand internationally. In each 
country in which the Group operates, the Group may be 
impacted by political or regulatory developments, or 
changes in the economic climate or the general 
condition of the travel market.
In December 2019 we acquired Marshall Retail Group,  
a leading and fast-growing US travel retailer, operating 
from 160 stores across 16 states, that together with our 
previous acquisition of InMotion enables us to 
consolidate our presence in the US.

The Group utilises three business models to manage risk  
in our overseas locations: directly run, joint venture  
and franchise. 
The Group uses external consultants to advise on 
compliance with international legislative and regulatory 
requirements, to monitor developments that may impact our 
operations in overseas territories and to conduct 
reputational due diligence on potential new business 
partners. Our geographical spread of activity mitigates 
against the material concentration of risk in any one area.

MRG 
acquisition 
and continued 
growth of 
international 
operations.

25

Strategic reportWH Smith PLC Annual Report and Accounts 2020Principal risks and uncertainties continued

Risk/description

Mitigation

Change in risk level

Treasury, financial and credit risk management

The Group’s exposure to and management of capital, 
liquidity, credit, interest rate and foreign currency risk 
are analysed further in Note 22 on page 124 of the 
financial statements. 
The Group also has credit risk in relation to its  
trade, other receivables and sale or return contracts 
with suppliers.

Change in 
historic 
gearing from 
new loan 
funding to 
finance MRG 
acquisition 
and in 
response to 
the Covid-19 
pandemic.

The Group’s Treasury function seeks to reduce exposures to 
interest rates, foreign exchange and other financial risks,  
to ensure sufficient liquidity is available to meet foreseeable 
needs and to invest cash assets safely and profitably. 
The Group does not engage in speculative trading in financial 
instruments and transacts only in relation to underlying 
business requirements. The value of any deposit that can  
be placed with any approved counterparty is based on 
short-term and long-term credit ratings. 
The Group’s Treasury policies and procedures are 
periodically reviewed and approved by the Audit Committee 
and are subject to Group Internal Audit review. 
The Group has a five-year committed multi-currency 
revolving credit facility of £200m due to mature in December 
2023. In addition, the Group has two loans; a syndicated 
£200m term loan to fund the previous acquisition of InMotion 
and a £200m term loan to fund the acquisition of MRG,  
both bearing interest at LIBOR plus margin. 
In April, in response to Covid-19, we raised net funding of 
£160m via a share placing and we secured a new £120m  
12-month (plus seven months at the option of the Group) 
committed banking facility. In addition, the maturity of the 
two existing term loans has been extended to October 2022. 
A waiver has been secured on the existing bank covenants at 
August 2020, February 2021 and August 2021.

Cyber risk and data security

The Group is subject to the risk of systems breach or 
data loss from various sources including external 
hackers or the infiltration of computer viruses. Theft or 
loss of Company or customer data or potential damage 
to any systems from viruses, ransomware or other 
malware, or non-compliance with data protection 
legislation, could result in fines and reputational 
damage to the business that could negatively impact 
our sales.

The Group employs a framework of IT controls to protect 
against unauthorised access to our systems and data, 
including monitoring developments in cyber security.  
This control framework encompasses the maintenance of 
firewalls and intruder detection, encryption of data, regular 
penetration testing conducted by our appointed external 
quality assurance providers and engagement with third party 
specialists, where appropriate.
We have a Steering Group overseeing our approach and 
response to cyber risk, and monitoring our programme.

Continuing 
increase in 
number of 
externally 
reported  
cyber attacks.

26

WH Smith PLC Annual Report and Accounts 2020

Strategic reportAssessing the impact of our principal risks on our strategic priorities
The table below maps our strategic priorities with our principal risks, to demonstrate where these risks may impact the ongoing 
achievement of these strategic priorities.

Covid-19 
pandemic

Brand and 
reputation

Economic, 
political, 
competitive 
and market 
risks

Key 
suppliers 
and supply 
chain 
management

Store  
portfolio

Business 
interruption

Reliance 
on key 
personnel

International 
expansion

Treasury, 
financial and 
credit risk 
management

Cyber risk 
and data 
security

1. Travel

i.  Winning 

new space/
developing  
new formats 
in UK and 
internationally

ii.  Managing our 
space to meet 
the changing 
needs of our 
customers

iii.  Improved 

execution and 
service

2. High Street
i.  Optimise 

returns on 
space

ii.  Margin growth 

from mix 
management

iii. Cost efficiency

iv.  Utilising our 
assets and 
third party 
partnerships

3.  Focused use  

of cash

Brexit
Following the UK’s withdrawal from the EU, there remains a 
period of further uncertainty until a trading agreement has been 
agreed between the UK and the EU. In these circumstances, the 
extent to which our operations and financial performance are 
affected both in the longer term and at the end of the current 
transition period up to 31 December 2020, will only become clear 
as details of any agreement are clarified. We have continued to 
review the possible consequences that Brexit could have upon 
our business and have concluded that it does not raise any 
principal new risks, although it does have the potential to impact 

a number of our existing risks, for example, regulatory changes 
and economic uncertainty, including impacts from changes in 
foreign exchange rates. We will continue to monitor the risks and 
uncertainties arising from Brexit as part of the Company’s risk 
management and control processes, as set out more fully on page 
21 of the Annual report and accounts. Where the consequences of 
Brexit may impact the business we have incorporated these 
considerations in relation to each of the principal risk headings 
listed on page 27.

27

Strategic reportWH Smith PLC Annual Report and Accounts 2020Principal risks and uncertainties continued

Viability statement
In accordance with the UK Corporate Governance Code 2018, 
the directors are required to issue a ‘viability statement’ declaring 
whether we believe the Company is able to continue to operate 
and meet its liabilities over a period greater than 12 months, 
taking into account its current position and principal risks.

We have included certain additional mitigating actions, mainly 
in the form of deferred capital expenditure. The Group will also 
continue to avail of government support schemes, such as 
furlough, to the extent that such schemes are available and 
required by the Group. The benefit of recently announced 
extension to these schemes has not been included in the 
scenarios modelled.

The Group’s strategy is highlighted on page 4.  
The key factors are:

•  In Travel: driving like-for-like sales, profit growth and cash 
generation; better understanding of space and category 
returns to meet changing consumer needs; winning new 
space; and developing new formats both in the UK 
and internationally.

•  In High Street: optimising returns from a forensic focus on 

space; margin growth from category mix management; and 
a continuous focus on efficiency and hence cost reduction. 

The Strategic report incorporates plans at both the Group and 
operating division level. The plans consider the Group’s cash 
flows, committed funding liquidity positions, forecast future 
funding and key financial metrics.

A three-year period is considered the appropriate timeframe to 
assess the Group’s prospects as it will cover the impact of the 
current Covid-19 pandemic and it is consistent with the Group’s 
strategic planning and review period.

The directors have assessed the prospects of the Group over this 
period, taking into account its recent historical performance, 
forecasts, a robust assessment of the emerging and principal 
risks facing the Group and mitigating factors, all of which 
consider the impact of Covid-19 given its impact on the Group’s 
trading. In assessing viability, the directors considered the 
position presented in the Budget and three year plan recently 
approved by the Board (the ‘Base Case’).

These plans include management’s forecast of the financial 
impact of the current pandemic over the next three years. 
The Base Case has been further adjusted for the lockdown 
across England announced by the UK Government on 31 October 
2020. The Base Case has also been used in the Group’s 
assessment of going concern.

In the context of the current challenging environment, a severe 
but plausible downside scenario was applied to the Base Case 
in a manner consistent with our assessment of going concern. 
A summary of the key assumptions included in the severe but 
plausible scenario is shown on page 93 in the context of going 
concern. The additional period from 1 March 2022 to 31 August 
2023 assumes a return to three year plan results. These results 
are still substantially below pre-Covid levels.

As announced on 6 April 2020, the Group agreed a £120m 
12-month (plus seven months at the option of the Group) 
multi-currency revolving credit facility. This facility is due to expire 
in November 2021. The viability assessment assumes that this 
facility expires and is not renewed. The Group has not drawn 
down on this facility, and no drawdown is assumed during the 
viability assessment under either the Base Case or the Severe 
but Plausible scenario.

The Group’s term loans of £400m mature in October 2022,  
which is within the timeframe under review. The assessment 
assumes that these facilities will be refinanced on similar terms, 
and therefore the repayment of these loans has not been 
included in the viability assessment. 

In both the Base Case and the Severe but Plausible scenarios, 
the Group would continue to have sufficient liquidity headroom on 
its existing facilities.

The covenants on the above facilities, tested half-yearly,  
are based on fixed charges cover and net borrowings. In response 
to the impact of the Covid-19 pandemic on the Group’s 
operations, the Group has secured waivers on the existing bank 
covenants at 31 August 2020, 28 February 2021 and 
31 August 2021.

The Group will next be tested on its covenants at 28 February 
2022, over 15 months from the date of signing these financial 
statements. Under current conditions, it is likely that the Group 
would require a further waiver or amendment to its February 
2022 covenant tests. If this situation prevailed, the Group would 
engage its lending banks in advance of this date to secure a 
further covenant waiver. Throughout the pandemic we have 
received excellent support from our banks who have granted 
covenant waivers for February 2021 and August 2021. 
The Strategic report also sets out the Group’s business activities 
together with the factors that are likely to affect its future 
developments, performance and position.

As disclosed in the Strategic report, the Board has undertaken 
a robust assessment of the emerging and principal risks facing 
the Group, including those that would threaten its business 
model, future performance, solvency or liquidity. The process 
of mitigating and managing these risks is described on pages  
21 to 28 of the Strategic report.

Taking account of the above matters, and the Group’s current 
position and principal risks, the directors have a reasonable 
expectation that the Group will be able to continue in operation 
and meet its liabilities as they fall due over the three-year period 
ending 31 August 2023.

28

WH Smith PLC Annual Report and Accounts 2020

Strategic reportNon-financial information statement – our journey to a  
better business

Our approach
Our customers and wider stakeholders expect us 
to be a responsible, sustainable business and we 
believe we can make a significant contribution to 
a better society and a cleaner environment. We have 
been serving customers for nearly 230 years and to 
maintain their trust, we need to adapt to shifting 
patterns in sustainable production and consumption 
and to changes in the global environment in which 
we operate.

WHSmith has a long-standing commitment to high standards 
of environmental, social and corporate governance. Our approach 
has played an important role in risk management, business 
development and delivering the expectations of our stakeholders. 

Our new strategic plan for sustainability concentrates on those 
areas that our stakeholders have told us are important and 
where we believe we can make a meaningful difference. 
The three areas of planet, people and communities will provide 
a framework for our activities and reporting, underpinned by 
a strong foundation of responsible business principles and 
practices. We have defined a series of objectives for each of these 
areas that will drive our activities for at least the next five years.

Our Journey to a Better Business

People

Planet

Communities

Diversity and 
inclusion

Human rights in 
our supply chain

Safety and  
wellbeing

Climate change

Packaging  
and waste

Forests

Education  
and literacy

Supporting  
local causes

Principles and responsible practice

Our Environmental, Social and Corporate Governance (ESG) 
Committee, chaired by our Group Chief Executive, meets monthly 
to monitor progress of our sustainability activities. More detailed 
information, including governance, performance data and future 
targets, is available on our website and in our full Sustainability 
Report at whsmithplc.co.uk/sustainability/.

Environment
Our main environmental impacts relate to:

•  Our impact on climate change from Scope 1 and 2 greenhouse 

gas (GHG) emissions from the energy used to power our 
offices, stores and distribution centres; and from wider value 
chain Scope 3 emissions including the fuel used for transport 
and distribution of products to store and business travel.

•  The treatment and disposal of waste materials from our 

operations, from the packaging used to protect our products 
and from the products themselves when they come to their  
end of life.

•  Ensuring that any timber-based materials used in our 

own-brand products come from recycled sources or have 
been certified as originating from sustainable forests. 

Our environmental policy commits us to minimising the impact 
on the environment from our operations and the products that 
we sell. We regularly review progress against our objectives and 
targets, aiming for continual improvement year on year. A copy 
of our Environmental Policy is available at whsmithplc.co.uk/
sites/whsmith-corp/files/CompanyPolicies/EnvironmentalPolicy_
Jul20.pdf.

Climate change
Climate change remains one of the most pressing, challenging 
issues facing our world and we acknowledge we need to play our 
part. We have a long-standing commitment to reducing carbon 
emissions from our operations and have been improving energy 
efficiency and minimising fuel use for over a decade. 

We are committed to implementing the recommendations of  
the Task Force on Climate-related Financial Disclosures (TCFD) 
and continue to integrate them into our reporting. The following 
section also fulfils our obligations under The Companies 
(Directors’ Report) and Limited Liability Partnerships (Energy 
and Carbon Report) Regulations 2018 which implement the 
government’s policy on Streamlined Energy and Carbon 
Reporting (SECR).

Strategy and risk management
In line with TCFD’s recommendations, we have assessed the risk 
and opportunities that our business may face in 2030 using two 
climate scenarios: a scenario where the world introduces the 
changes that are needed to limit global warming to two degrees; 
and a scenario where policy and regulatory interventions are 
limited, and global warming exceeds four degrees.

Under the two-degree scenario, there would be widespread 
interventions to limit global warming, including the 
implementation of a global carbon price at a level which results 
in universal change, a rapid shift in energy sector mix from fossil 
fuels to renewables and a reversal of global deforestation. 
Afforestation and a rapid growth in biofuels may lead to pressure 
on land for other uses. In the transport sector, electric vehicles 
would be widely adopted, there would be systemic improvements 
in operations and logistics and international fiscal and regulatory 
support would be increased for the use of alternative fuels for 
road freight and aviation. 

29

Strategic reportWH Smith PLC Annual Report and Accounts 2020Non-financial information statement continued

The main potential risks to WHSmith under a two-degree 
scenario include increased operational costs from higher 
electricity and fuel prices caused by a higher carbon price;  
higher trading costs for certain products because of more 
expensive raw materials caused by land use pressures and policy 
disincentives for carbon-intensive or unsustainable materials 
such as single-use plastics; and changes in consumer behaviour 
such as reductions in business travel leading to lower footfall in 
some of our stores, or a switch to lower-carbon products leading 
to reduced sales of some of our current lines.

Under the four-degree scenario, the world fails to address 
climate change, leading to global temperatures continuing to rise 
to four degrees or more by the end of the century. There would 
be no new policy or regulatory interventions and the physical 
impacts of climate change would be much greater in this 
scenario. Winters would generally be warmer and wetter in the 
Northern Hemisphere and there would be more frequent 
extreme weather events such as heavy rainfall and heatwaves. 
Water scarcity would be exacerbated in many regions and many 
coastal cities would be inundated because of rising sea levels. 

Under a four-degree scenario, incidences of major flooding or 
extreme heat could have a significant impact on our warehouses, 
stores or distribution networks. Changes in precipitation patterns 
could exacerbate water scarcity, leading to shortages in key raw 
materials for products such as bottled drinks or paper, leading to 
supply disruption and the potential for higher costs. There could 
also be higher costs to pay for renewable energy if demand 
outstrips supply. 

Our analysis shows that both scenarios present potential 
financial and operational risks to WHSmith by 2030, 
predominantly due to increased costs. However, while these risks 
would need to be managed, we would not have to materially 
change our business model. We are taking action to manage 
climate-related risk by:

•  Investing in energy efficiency to reduce consumption, and 

switching to renewable sources of electricity;

•  Optimising route planning and logistics operations to minimise 

fuel consumption;

Energy efficiency measures
We have taken a number of measures to improve energy 
efficiency in our buildings. We continue to install building 
management systems across our estate to monitor energy 
consumption and to optimise energy settings for lighting, heating 
and air conditioning to reduce consumption, whilst maintaining 
a welcoming and comfortable environment for all. We are 
replacing our current LED lights which are coming to the end 
of their life with new equipment which provides a wider beam of 
light for wall displays and till points, reducing the need for more 
energy-intensive perimeter lighting in-store. We have also 
introduced aerofoils to the front of our refrigeration units to 
minimise additional energy consumption to deal with cold 
air losses.

Climate change governance
Climate change is an important component of WHSmith’s 
sustainability programme which includes carbon emission 
reduction targets for our own operations and our wider value 
chain. Our ESG Committee is responsible for climate change 
related issues and for monitoring performance against objectives 
and targets. Climate change forms part of a bi-annual update 
report to the Board on our sustainability activities. In addition, 
climate-related risks and opportunities are integrated into the 
management processes and reporting frameworks for the Group 
Risk report to the Audit Committee as described on page 46.

Management of climate-related risks
Identification, assessment and management of the risks from 
climate change follow our established risk management process, 
as described on page 21. Emerging climate change risks are part 
of the Brand and reputation principal risk on page 24 
and the Business interruption principal risk on page 25. 
These principal risks are monitored by the Audit Committee to 
ensure effective management and risk mitigation through 
appropriate policies, processes and performance improvements.

Metrics and targets
As part of our roadmap to 2020, we set two climate-related 
targets for our business:

•  Reviewing our risk management processes to ensure they 
include the climate-risks identified in our scenario analysis;

•  Ensuring business continuity plans include for any disruption 

from major weather events, such as flooding and extreme heat;

•  to reduce carbon emissions from stores and distribution 

centres by 45 per cent per square foot by 2020 (from a 2007 
baseline); and

•  to reduce carbon emissions per pallet by 20 per cent by 2020 

•  Factoring the impact of higher carbon prices into  

(from a 2007 baseline).

decision-making for long-term projects; and

•  Continuing to diversify products and packaging away from 

carbon-intensive single-use and hard to recycle 
plastic materials.

Earlier this year we met both targets, achieving a 66 per cent 
reduction in carbon emissions per square foot and a 24 per cent 
reduction in carbon emissions per pallet. Since the outbreak of 
Covid-19, our logistics operations have been disrupted with a 
greater number of non-routine deliveries and a resulting 
increase in the rate of carbon emissions per pallet. This should 
be a temporary setback and we anticipate that carbon emissions 
per pallet will improve again soon.

30

WH Smith PLC Annual Report and Accounts 2020

Strategic reportWe have set ourselves new carbon-reduction targets for our  
own operations and our supply chain. We are aiming to achieve 
net zero emissions for our own operations (Scope 1 and 2) by 
2025 through greater energy efficiency and use of renewable 
electricity. This target is science-based and aligned with the  
Paris Agreement’s aspiration to limit global warming to  
1.5 degrees centigrade.

In order to lower our supply chain emissions, we will be working 
with key suppliers responsible for 50 per cent of our supply chain 
emissions to ensure that by 2025 they have plans in place to 
reach net zero by 2040.

Further information on climate change metrics and our approach 
is available in our Sustainability Report 2020.

Global greenhouse gas emissions (tonnes of CO2e)

Scope 1 emissions
Combustion of gas to heat and 
cool WHSmith stores, offices  
and distribution centres.
Percentage of emissions from 
UK-based operations.
Scope 2 emissions
Electricity purchased to power 
WHSmith stores, offices and 
distribution centres.
Percentage of emissions from 
UK-based operations.
Total Scope 1 and 2 emissions
Percentage of emissions from 
UK-based operations.
Carbon intensity metric  
(tonnes CO2e per £m revenue)
Scope 3 emissions
Indirect emissions from the 
combustion of fuel for the 
transport of products from 
distribution centres to stores  
and from business travel.
Percentage of emissions from 
UK-based operations.
Total

2020

2019

2018

6,025

2,653

2,659

100%

100%

100%

21,005

22,192

21,724

4,696

6,940

6,430

100%

100%

100%

31,726

31,785

30,813

Carbon emissions are reported for our operations in the UK  
and our directly-run international businesses where we have 
operational control in accordance with GHG Reporting Protocol 
standards. Scope 2 emissions are quoted using the location-
based method. Further data and full details of the scope and 
methodology for reporting carbon emissions are available in our 
Sustainability Report 2020. Assurance for Scope 1 and 2 carbon 
emissions has been provided by Corporate Citizenship.

Energy consumption (MWH)

UK
Non-UK
Total

2020
86,782
17,301
104,083

2019
77,619
12,695
90,314

2018
80,396
6,406
86,802

Waste management
Waste is not only damaging to the environment but adds 
additional cost to our business, so we are focused on reducing 
excess materials and maximising recycling wherever we can. 
In our High Street stores, we operate a recycling system which 
enables us to recycle most forms of waste, including cardboard, 
paper, plastics and metals. Waste is also segregated in our 
distribution centres and offices. Overall, 88 per cent of our waste 
was recycled during 2020.

The number of food lines that we sell is growing, and we are 
working hard to eliminate food waste. One of the main sources of 
food waste is from unsold sandwiches which have reached their 
use-by date. We have implemented a number of initiatives, 
including stock control systems to improve forecasting of chilled 
food sales, so that we only stock food that we expect to sell, 
reducing waste volumes. We operate a discounting strategy in all 
our stores; engaging store colleagues to reduce the price of any 
sandwiches that are approaching but have not yet exceeded their 
use-by date. 

We regularly review the type and quantities of packaging we use, 
including primary packaging of our own-brand products and the 
secondary packaging used to protect goods during transit and 
distribution. We seek to identify opportunities to minimise 
packaging where possible and use more environmentally-
sustainable solutions such as cardboard for products and 
reusable skips for internal transfer of stock. 

This year, we analysed the primary and secondary packaging for 
our 200 best-selling own-brand lines and identified a number of 
opportunities for reducing the amount of packaging used and for 
switching from hard-to-recycle materials to materials that can 
be more easily recycled. We have already redesigned the 
packaging for many of our Christmas lines, removing surplus 
plastic and switching to card where packaging is needed. We are 
continuing discussions with our suppliers to look for further 
opportunities to reduce the materials we use.

We have now switched our best-selling line of bottled water to 
a product contained in 100 per cent recycled plastic and have 
introduced a much wider range of refillable water bottles into our 
stores. Our new London Heathrow Airport Terminal 2 store hosts 
our first water refilling station, where customers can refill their 
reusable water bottles free of charge.

31

60%

73%

86%

27,030
69%

24,845
76%

24,383
87%

26.4

17.8

19.3

Packaging materials are designed to protect items to maintain 
quality and enhance product shelf life. However, excessive 
packaging can negatively impact the environment, because 
energy and raw materials such as forestry products or oil are 
used in the manufacturing process. Inappropriate disposal of 
packaging can also impact the air, land and marine environments 
when it is no longer needed.

Strategic reportWH Smith PLC Annual Report and Accounts 2020Non-financial information statement continued

Sustainable forestry
Paper-based products are a core part of WHSmith’s business 
and we are committed to minimising the environmental impacts 
from paper sourcing for our own-brand products. We will only 
use recycled material or virgin (i.e. non-recycled) material from 
known, legal, well-managed and credibly-certified forests.

As part of our work towards this objective, and in line with the 
requirements of national and international timber regulations,  
we carry out an in-depth and rigorous assessment of supplier 
timber-sourcing systems. We have set recycled or certified 
timber materials as a minimum standard, which gives additional 
assurance that materials originate from low risk sources.  
A copy of our Sustainable Forests Policy is available at  
whsmithplc.co.uk/sites/whsmith-corp/files/CompanyPolicies/
SustainableForestsPolicy_Jul20.pdf.

Our sourcing teams work with our suppliers to help them 
understand our requirements and how the data they provide is 
needed to demonstrate that any paper, card or wood used in a 
WHSmith product is sourced from a certified or recycled source. 
We can now demonstrate through certification that 99 per cent of 
our stationery products contain materials originating from 
certified and recycled material. 

Employees
Our employees and those who work for us in our supply chain 
and for our business partners are vital to our success. They make 
our business and are critical to our customers’ experiences and 
perceptions of WHSmith. We want to attract, motivate and retain 
the best people to deliver great customer service and help our 
business to grow.

The Group employs approximately 14,000 people, primarily in the 
UK, and is proud of its long history of being regarded as a 
responsible and respected employer. We have a full suite of 
employee policies and further information is produced below 
and in our Code of Business Conduct available at  
whsmithplc.co.uk/sites/whsmith-corp/files/CompanyPolicies/
CodeofBusinessConductPolicy_Jul20.pdf.

Diversity and inclusion
WHSmith recognises that talented people are core to the success 
of our business, whatever their age, race, religion, gender, sexual 
orientation or physical ability. We are committed to promoting a 
culture of equality and diversity through our policies, procedures 
and working practices. We want to ensure that all our employees 
receive equal and fair treatment, and this applies to recruitment 
and selection, terms and conditions of employment, promotion, 
training, development opportunities and employment benefits. 
We believe in creating a culture throughout the Company that 
is free from discrimination and harassment and will not permit 
or tolerate discrimination in any form.

We have a range of activities designed to promote more women 
into senior positions, including developing our succession 
pipeline to ensure we have sufficient women ready for promotion. 
Mentoring plays a critical role in the development of our talent 
pipeline at all levels, providing targeted one-to-one support 
from a more senior role model. We continue to work with 
‘Everywoman’ who provide a host of personal development tools 

32

WH Smith PLC Annual Report and Accounts 2020

aimed at women, including monthly webinars, workbooks and 
relevant career development articles. The partnership also 
provides our employees with links to an external network of 
professional women in other organisations so that contact, 
connections and relationships can be made easily.

We are continuing to build our understanding of diversity and 
inclusion and to look at ways to increase ethnic diversity at senior 
levels in our organisation. We have signed the Race at Work 
Charter and have established a Diversity Forum, chaired by our 
Group Chief Executive, where employees are encouraged to 
provide feedback, commentary and suggestions for improving 
diversity and inclusion in WHSmith.

We benchmark our diversity profile versus our peers and the 
national average to ensure that our employee profile and that 
of our management team reflect our commitment to diversity. 
Our latest gender pay gap report can be found on our website.

In terms of equal opportunities, the Company gives full and fair 
consideration to applications for employment when these are 
received from disabled people. Should an employee become 
disabled when working for the Company, we will endeavour to 
adapt the work environment and provide retraining if necessary 
so that they may continue their employment. Training, career 
development and promotion opportunities are equally applied 
for all our employees, regardless of disability.

Learning and development
Our learning and development programmes are designed to 
support our employees as they develop their careers. We provide 
a range of learning opportunities and initiatives that are designed 
to help our employees develop their skills and experience. 
These include online courses, workshops, mentoring and 
coaching. We review and develop these activities to ensure that 
they continue to meet the requirements of our business and the 
learning and development needs for our employees. 

Individuals have regular career conversations with their 
managers during the year, with more formal performance 
reviews taking place annually. In addition to monitoring 
performance, we also use a model of employee potential to help 
us to identify, develop and retain our talent within the business.

To ensure the safety of all employees and customers during the 
Covid-19 outbreak, we rolled out online training for all store 
colleagues to ensure they were fully aware of the operational 
changes and health and safety precautions introduced in 
response to the pandemic. All employees in store-based roles 
were required to complete and pass the training course prior 
to returning to work.

Employee involvement
Employee engagement is supported through clear 
communication of the Group’s performance and objectives. 
This information is cascaded via team briefings, employee events, 
intranet sites and e-newsletters. We rapidly adapted our usual 
methods for employee engagement this year to use channels 
that could be accessed remotely by colleagues working from 
home, and for many of our colleagues, video and tele-
conferencing replaced face-to-face engagement.

Strategic reportWe conduct regular employee engagement surveys. The results 
are shared with all staff and actions are agreed to respond to 
specific points of feedback, with employee focus groups used 
to help understand the staff feedback in more depth.

focus on key issues such as fire safety, manual handling and 
slips, trips and falls. A copy of our Health and Safety at Work 
Policy is available at whsmithplc.co.uk/sites/whsmith-corp/files/
CompanyPolicies/HealthSafetyPolicy_Mar19.pdf.

Employee share ownership
The Company operates an HM Revenue & Customs Approved 
Save-As-You-Earn share option scheme (‘Sharesave Scheme’) 
which provides employees with the opportunity to acquire shares 
in the Company. Approximately 875 employees participate in  
the scheme.

Our employees: key information
The table below shows a breakdown of the composition of the 
Board as at year end.

Tenure
0–1 year
1–3 years
3–6 years
6–9 years
10+ years

0
3
0
3
1

Male/Female
Male
Female

Executive/non-executive

Executive
Non-executive

5
2

2
5

71%
29%

29%
71%

The tables below show the number and percentage of women 
and men in the Group Executive Team and their direct reports, 
the senior management team, the management team and the 
mix of UK-based employees across the Group as at year end.

Group Executive Team and direct reports1
Women
Men

17
32

35%
65%

1 

 This group comprises employees who are members of the Group Executive Committees  
(who are not also members of the Board) and their direct reports.

Senior management team2
Women
Men

8
17

32%
68%

2 

 This group comprises employees who are members of the executive committees (who are not 
also members of the Board).

Management team3 (UK based)
Women
Men

542
500

52%
48%

3 

 This wider group includes store leaders and senior head office staff (who are not also 
members of the senior management team).

All employees (UK)
Women
Men

7,217
4,003

64%
36%

Safety and wellbeing
We are committed to maintaining high standards of health and 
safety. The management team monitors key safety performance 
indicators and an annual report detailing trends, performance 
and recommendations is presented to the Board. The business 
has a Health and Safety Committee that comprises employee 
representatives and professional health and safety advisers. 
We provide an ongoing programme for staff in stores, consisting 
of safety training tailored to specific roles within store and that 

We believe that it is just as important to support our colleagues’ 
mental wellbeing as it is to look after their physical wellbeing. 
Our strategy to promote mental wellbeing has three main 
objectives: to improve awareness and reduce stigma; to raise the 
level of mental health support across the business; and develop  
a culture which promotes good mental health.

We work in partnership with accredited organisations, such as 
Time to Change, and mental health charities including MQ, the 
mental health research charity; Place2Be, the leading national 
children’s mental health charity; and CALM, a movement against 
male suicide.

We worked closely with Mental Health First Aid (MHFA) England 
to create a tailored approach to training and over 1,100 line 
managers have received a half-day MHFA awareness course. 
We have an equal number of mental and physical health 
first aiders. 

Social matters

Sourcing responsibly
One of our key social risks is the need for us to source products 
sustainably, ensuring that workers in our supply chain are treated 
well, and that their human rights are respected. WHSmith is a 
member of the Ethical Trading Initiative, an alliance of 
companies, trade unions and NGOs that promotes respect for 
workers’ rights around the globe. Our Responsible Sourcing 
Standards (whsmithplc.co.uk/sites/whsmith-corp/files/
CompanyPolicies/ResponsibleSourcingPolicy_Jul20.pdf)  
are based on the ETI Base Code and underpin our strategy and 
sustainable sourcing activities. We will only place orders with 
suppliers who are committed to working towards compliance 
with these standards, and we endeavour to bring about continual 
improvement through a programme of factory audits and 
ongoing engagement.

Our in-house audit and engagement team conducts audits of 
our own-brand suppliers at least every two years, assessing 
compliance with our Code of Conduct and grading suppliers 
Gold, Silver, Bronze and Unacceptable. We use a mix of 
announced and unannounced audits and a factory must be 
graded Bronze or above if we are to work with them. The Board 
reviews our responsible sourcing strategy annually, looking in 
detail at our audit and engagement programmes, emerging 
trends and risks, targets and performance. 

To supplement the information we gain from supplier audits,  
our team also spends a significant part of its time engaging with 
suppliers on an ongoing basis to build stronger and more 
transparent relationships. The team’s engagement focuses on 
resolving specific issues identified during audits and on delivering 
wider projects to help suppliers deliver on key areas such as 
worker representation or health and safety. We have an 
independent hotline for workers to report issues they are 
concerned about, which we then investigate and follow-up with 
suppliers to ensure they are addressed.

33

Strategic reportWH Smith PLC Annual Report and Accounts 2020 
Non-financial information statement continued

Anti-bribery and anti-corruption
WHSmith prides itself on its values and commitment to acting 
with integrity throughout the organisation and we will not tolerate 
bribery, corruption or extortion in any form, either within our own 
business or in those working on our behalf. Our Code of Business 
Conduct sets out in detail how those working for us should 
behave and what they should do if they are confronted with 
bribery or corruption. We require all employees and anyone 
working for us in any capacity to comply with the UK Bribery Act, 
in addition to any local anti-bribery and anti-corruption laws. 
Our Code states that employees or others working on our behalf 
must never offer or accept any kind of bribe, and that our 
subcontractors, consultants, agents and others we work with 
must have similar anti-bribery and corruption measures in place. 

All employees are required to confirm that they have read and 
accept our Code of Business Conduct on an annual basis and 
are encouraged to report any suspected breaches using our 
confidential Speak Up helpline. Further details of our policy 
on anti-bribery and anti-corruption are provided at  
whsmithplc.co.uk/sites/whsmith-corp/files/CompanyPolicies/
CodeofBusinessConductPolicy_Jul20.pdf.

Communities
WHSmith is at the heart of communities across the UK and we 
are committed to making a positive impact wherever we operate. 
As a major retailer of books and stationery, we are particularly 
passionate about literacy and life-long learning. We are a 
long-term advocate for the development of literacy skills and we 
have provided help over many years to children and young people 
who need additional support. 

This year marked the 15th anniversary of our partnership with 
the National Literacy Trust, and we supported their Young 
Readers’ Programme with books and other materials for schools 
in socio-economically disadvantaged areas of the country. 
In addition, the WHSmith Charitable Trust provided financial 
support for the programme, supported by donations from 
WHSmith customers and employees. Over the past decade we 
have directly helped over 76,000 children to develop their reading 
and writing skills.

The outbreak of Covid-19 presented an unprecedented challenge 
and we were inundated with requests for donations and support. 
We donated notepads and pens to support frontline NHS workers 
and stationery packs to support disadvantaged children with their 
home-learning. We also donated a large quantity of confectionery, 
Easter eggs and other food items to the charity FareShare and 
community hubs, ambulance stations and hospitals across 
the country.

Over the year we invested nearly £1.2m into local communities, 
including cash donations, staff time and gifts in kind. The full 
extent of our community investment activity, measured according 
to the London Benchmarking Group model, is outlined in our 
Sustainability Report 2020.

Respect for human rights
We are committed to ensuring full respect for the human rights 
of anyone working for us in any capacity and we take a  
zero-tolerance approach to modern slavery. We have developed 
a due diligence process to make sure we are identifying and 
assessing any potential and actual risks, and that we are 
providing appropriate risk control, mitigation and remedy where 
needed. Our approach to human rights is laid out in our Human 
Rights Policy (available at: whsmithplc.co.uk/sites/whsmith-corp/
files/CompanyPolicies/HumanRightsPolicy_Jul20.pdf) which 
provides further information on our due diligence processes 
and the minimum requirements that everyone working for 
and on behalf of WHSmith must meet. 

Our Modern Slavery Statement (available at: whsmithplc.co.uk/
investors/results-reports-and-presentations/modern-slavery-
statement) sets out the steps we have taken to prevent modern 
slavery in our own operations and supply chain.

34

WH Smith PLC Annual Report and Accounts 2020

Strategic reportSection 172(1) statement

This statement describes how the directors have had regard to 
the matters set out in Section 172 of the Companies Act 2006 
(the ‘Act’) in exercising their duty to promote the success of the 
Company for the benefit of its members as a whole.

Section 172 of the Act requires a director of a company to act 
in the way he or she considers, in good faith, would most likely 
promote the success of the company for the benefit of its 
members as a whole. In doing this, Section 172 requires a 
director to have regard amongst other matters to the:

a)  Likely consequences of any decisions in the long-term.

b)  Interests of the company’s employees.

c) 

d) 

e) 

 Need to foster the company’s business relationships with 
suppliers, customers and others.

 Impact of the company’s operations on the community 
and environment.

 Desirability of the company maintaining a reputation for high 
standards on business conduct.

f) 

 Need to act fairly as between members of the company.

Information on how the Board operates can be found in the 
Corporate governance report on pages 38 to 45.

Examples of how the directors have had regard to the matters set 
out in Section 172 when discharging their duties are set out in the 
following pages.

Key stakeholder groups can be impacted in different ways by 
decisions which are taken by the Board. The directors consider 
that the groups listed below are the Company’s key stakeholders. 
They are identified as those most likely to be affected by the 
principal decisions of the Board:

•  Employees: the people at WH Smith are its greatest resource 

and the strength of the business depends on their commitment 
and hard work. They depend on the Company for stable 
employment and expect to be treated with respect and dignity 
and to be given opportunities to reach their potential.

•  Customers: customers are why we exist. They expect that the 
Company offers a wide range of products at an accessible 
price, are responsive to their needs and trades fairly 
and responsibly.

•  Shareholders: the Company relies on its shareholders for 

investment and capital. They rely on the Company to generate 
value for their investments in a responsible and 
sustainable way.

•  Suppliers: mutually trusted partnerships with suppliers and 
landlords are vital in enabling the Company to offer a wide 
range of quality products at affordable prices. They look to the 
Company for a productive business relationship.

•  Communities and the environment: the Company is committed 

to operating responsibly, to helping local communities and 
good causes where it can add the most value and to 
minimising its impact on the environment.

•  Pensioners: the Company is committed to ensuring that it 
meets its obligations to past employees who rely upon it to 
fund their pensions.

The Company engages with these stakeholder groups regularly 
to ensure that the Board is aware of their views and interests. 
These stakeholder views and concerns are integral to ensuring 
a considered and balanced approach to the Board’s decision-
making processes.

The Board accesses information from stakeholders through 
a number of methods including direct engagement by Board 
members, for example, through store visits and meetings with 
employees across the businesses, and the review of reports 
and updates from senior executives who meet regularly with 
stakeholder groups.

Employees
The Board engages with employees through a number of 
different methods:

•  the Group Chief Executive and other senior executives hold 
regular face-to-face updates with employees on matters 
including the Group’s strategy and business performance;

•  senior executives attend regular business meetings during the 
year, including individual business executive meetings, trading 
meetings and risk committee meetings;

•  employee engagement surveys are held regularly to gather 
staff views on working for WH Smith. In the Company’s head 
offices, the businesses run quarterly employee forums where 
team representatives are encouraged to raise any issues or 
concerns. The Company has extensive programmes to 
promote employee wellbeing, for example, through our  
mental health first aider programme and annual  
Wellbeing at Work week. More detailed information on  
how we promote awareness of mental health issues is 
available in our full Sustainability Report, available at  
whsmithplc.co.uk/sustainability;

•  Simon Emeny is the designated non-executive director for 
workforce engagement and leads on ensuring effective 
engagement with the workforce. Simon Emeny has, during 
the year, joined senior executives on calls with their teams; 
for example, he joined Heidi Reynolds, Retail Director,  
High Street, on her regular ‘Ask Heidi’ call with her team;

•  during the Covid-19 pandemic, the Group Chief Executive and 
other senior executives held weekly briefings via webinars for 
all employees. At the briefings, employees were given the 
opportunity to ask questions on any issues relating to the 
operation of the Company; and

•  employees are given regular written updates and reminders 
on operational issues. This year, this included more regular 
communications on the Company’s wide-ranging support 
programmes, such as our Employee Assistance Programme 
to support with counselling services, the WHSmith Benevolent 
Fund to support employees and their families with financial 
hardship and access to trained Mental Health First Aiders.

35

Strategic reportWH Smith PLC Annual Report and Accounts 2020Section 172(1) statement continued

The Group HR Director provides regular updates to the Board 
on employee-related matters, including staff retention rates, 
learning and development, gender pay gap, diversity, staff surveys 
and workforce remuneration. The Group HR Director also 
provided updates to the Board on the redundancies which were 
made during the year as a result of the impact of Covid-19 on the 
Company. The Audit Committee has oversight of the Company’s 
whistleblowing policy on behalf of the Board. The Company’s 
whistleblowing helpline allows employees to raise concerns 
regarding misconduct and breach of the Company’s policies. 
The Audit Committee receives reports on any matters of concern 
raised by employees.

The key topics and feedback that the Board obtained from our 
engagement with our employees included questions on some of 
the principal decisions of the Board made during the year such 
as those relating to furlough and Company restructuring and 
redundancies which regrettably the Board considered to be 
necessary to safeguard the long-term sustainability of the Group. 
In conjunction with HR, employees have been provided with 
information and guidance on these matters in order to help 
provide clarity in an uncertain and worrying time. In addition, 
there were also questions from employees on safety at work, 
working from home arrangements and holiday entitlement.

Employees also raised the importance of diversity in the 
workplace during the weekly briefings. The Board continues to 
be highly supportive of the initiatives the Company has in place 
to promote diversity throughout the business and has set up a 
Diversity and Inclusion committee, comprising employees from 
across the Group together with the Group Chief Executive and 
HR Director. Further information can be found in the 
Nominations Committee report on pages 52 and 53.

The safety and wellbeing of our staff has been a priority 
throughout the pandemic. The Board is very proud of our store 
colleagues who have done an outstanding job in serving 
customers. The Board oversaw the adoption of safety measures 
for employees in line with Government guidelines and advice, 
and include social distancing measures, PPE for colleague use, 
hygiene stations, protective screens at till points, enhanced 
cleaning and encouraged use of self-checkout or contactless 
payment. The Company’s distribution centres remain operational 
with effective social distancing measures in place and head office 
staff working from home, where possible.

As a result of the impact of Covid-19, the Company commenced 
a collective consultation on a restructuring of the Travel and 
High Street businesses which resulted in approximately 1,500 
employees being made redundant. This was a very difficult 
decision and the Board took steps to ensure that all colleagues 
were supported throughout this process and ensured that it was 
conducted fairly. The Board also took the decision to continue the 
Company’s policy of paying enhanced redundancy. The Company 
has also set up an alumni programme to keep in touch with 
those employees that have been made redundant so that they 
can be kept informed of job vacancies when the Company starts 
to recover from the impact of Covid-19.

Customers
The Company regularly listens to its customers and responds 
to their feedback. The Company’s store teams and dedicated 
customer service team are in constant dialogue with customers, 
and ensure that customer feedback is communicated to the 
relevant parts of the business and taken into account as the 
business develops and implements its policies, operational 
activities and product ranges.

The Board receives regular updates on customer feedback and 
service standards across the stores and has put systems in place 
to ensure that it complies with all relevant product safety 
legislation. During the Covid-19 crisis, the Board took all 
necessary steps to help ensure the safety of customers whilst 
visiting the stores by ensuring that the Company complied with 
all relevant social distancing measures. The Board took the 
decision to keep the stores open in the specific communities that 
most needed the Company’s services. These included the stores 
in hospitals, where the Company supported NHS staff by giving 
them a 20 per cent discount on all purchases from hospital 
stores during the Covid-19 crisis and, in collaboration with 
Sainsbury’s, increased the grocery range in these stores enabling 
NHS staff to obtain the items they needed with greater ease. 
In addition, the stores on the high street that host Post Offices 
continue to provide the communities they serve with access to 
vital banking and postal facilities.

Customers who may not be able to visit our stores can shop 
online with us at whsmith.co.uk.

Other key feedback that the Board obtained from engagement 
with customers related to the nature of store environments, the 
availability of products, value for money, online offerings, 
customer service and ethical trading. As a result of this feedback, 
we sought to invest in store environments and layouts and have 
sought to develop new store formats. The Company aims to offer 
customers a choice of products at competitive prices across all 
store formats. The Board took the decision to invest in the 
Company’s online businesses this year, offering a wider range of 
products and an enhanced customer experience. The Board has 
also approved a new package of environmental and ethical trade 
activities and further details are provided in the Non-financial 
information statement on pages 29 to 34.

Shareholders
The Board recognises the importance of communicating with 
its shareholders to ensure that its strategy and performance are 
understood. The Group Chief Executive and CFO/COO update the 
Board following meetings with major shareholders, and when 
requested to do so, the Chairman and non-executive directors 
attend meetings with major shareholders. 

During the Covid-19 pandemic the Company provided updates 
on developments in trading in the form of stock market 
announcements to ensure that all shareholders were informed 
about the impact of the pandemic on the business.

The Company engages with investors in one-to-one meetings to 
discuss specific elements of the business. We communicate with 
shareholders through our results presentation, AGM, investor 
roadshows, and our investor relations department.

36

WH Smith PLC Annual Report and Accounts 2020

Strategic reportThe Board receives reports and updates on shareholder relations 
at each meeting to ensure that the Board and its Committees are 
kept informed of investors’ and advisers’ views on strategy and 
corporate governance.

A key issue for the Board during the year was the approach that it 
took to improve the Company’s liquidity position as a result of the 
impact of Covid-19 on its trading and financial position, and when 
taking decisions, carefully considered the interests of its 
employees, customers, shareholders and suppliers. In April 2020 
the Company consulted with shareholders and banks in order to 
secure new financing arrangements to strengthen its balance 
sheet, working capital and liquidity position. Following this 
consultation, the Board approved a placing of 15,802,768 new 
ordinary shares raising gross proceeds of approximately £165.9m 
and the package of new bank financing arrangements, including 
a new £120m committed banking facility in addition to its existing 
facilities. You can read more about the Company’s finances on 
pages 16 to 19.

More information on how the Board engages with its shareholders 
can be found in the Corporate governance report on page 44.

Suppliers/landlords
The Board is provided with information about key suppliers as 
and when relevant to Board discussions, including when approval 
of material contracts/leases is required. The Company aims to be 
a trusted partner for suppliers and landlords, with established 
policies covering the way in which we transact with them. 
The Company engages with its suppliers and landlords in a 
number of ways including:

•  direct engagement via individual supplier and landlord meetings;

•  supplier conferences for major groups of suppliers such as 
trade suppliers for individual businesses or geographies, or 
suppliers of Goods Not for Resale; and

•  supplier feedback surveys.

The Company has a well-established ethical trade programme 
aimed at improving labour standards for workers in our supply 
chain and to ensure that our products are sourced responsibly. 
The Board receives an annual update from the Company’s Head of 
Sustainability on how the Company is meeting its obligations and 
to ensure the Board is kept informed of developing best practice.

The Board has ensured that, during the Covid-19 pandemic, the 
Company has maintained a dialogue with suppliers and landlords 
to mitigate disruption and understand their concerns. The Board 
will also ensure that the Company will continue to work closely 
with our suppliers to manage any changes in the supply chain 
as a result of Brexit.

Community and environment
The Board places great importance on ensuring that the 
Company helps community groups and good causes that are 
closely aligned with the business, and that it operates in a way 
which minimises the impact on the environment. 
Engagement with community groups and others includes:

•  regular meetings with key charity partners, including the 

National Literacy Trust, mental health charity partners and 
other charities benefiting from the sale of products such as 
Christmas cards;

•  engagement through meetings, correspondence and survey 

responses with non-governmental organisations, trade bodies 
and others with an interest in community and environmental 
activities, including the Ethical Trade Initiative, WWF and CDP; 
and

•  questions, views and concerns through the 

corporate.responsibility@whsmith.co.uk inbox which is 
available for anyone to make contact with the Company on any 
issues relating to community or the environment.

The Board receives an update twice a year on the Company’s 
key community and environment activities from the Head of 
Sustainability. This year, the Board signed off a new set of 
sustainability objectives relating to the most important 
environmental and social issues for the business. These include 
a new target to minimise the impact on climate change by 
reaching net zero emissions for the Company’s UK operations by 
2021 and for the international operations by 2025. The Board also 
decided to continue with the long-term focus on children’s 
literacy and to work in partnership with others to tackle 
inequalities in the ability of children to read and write. 
Further details are provided in our 2020 Sustainability Report 
available at whsmithplc.co.uk/investors/results-reports-and-
presentations/corporate-responsibility-reports.

Feedback from some stakeholders this year indicated that a 
number of the Company’s policies required an update to ensure 
that they were in line with best practice. The Board signed off 
amendments to the Company’s policies this year, including the 
Code of Business Conduct, Responsible Sourcing Requirements, 
and policy statements on Human Rights, Environment and 
Sustainable Forests.

During the initial months of the Covid-19 pandemic the Company 
received an unprecedented number of requests for support from 
charities, community groups and others seeking donations of 
products or money to support their particular cause. The Board 
agreed, in line with the corporate giving strategy, to make a 
number of charitable donations. Further details are provided 
in the Strategic report on pages 29 to 34.

Defined benefit pension fund
During the year the Board engaged with the Trustees of the 
WHSmith Pension Trust, who have a fiduciary duty to the 
members and beneficiaries of the Company’s defined benefit 
pension scheme, to ensure that the scheme is sufficiently 
funded. The CFO/COO and the Finance Director – Group regularly 
meet with the Chair of the Trustees and attend the Trustee 
meetings to report on annual and interim results. The Board 
agreed with the Trustees the latest triennial valuation and 
funding plan to ensure that the Company’s defined benefit 
pension scheme remains well positioned to meet its liabilities.

On behalf of the Board

Carl Cowling
Group Chief Executive

19 November 2020

37

Strategic reportWH Smith PLC Annual Report and Accounts 2020Corporate governance report

The Board is committed 
to achieving the highest 
standards of corporate 
governance.”

Henry Staunton
Chairman

Board role and effectiveness 
The Board is committed to achieving the highest 
standards of corporate governance. This is our first 
report discussing how the revised UK Corporate 
Governance Code (the ‘Code’), which was published 
in 2018, applied to the Company. You can read about 
how we complied with the Code in this report.

As Chairman, my role is to run the Board to ensure that the 
Company operates effectively and ensure that the Board works 
collaboratively and has the right balance of skills, knowledge, 
independence and experience to assess, manage and 
mitigate risks.

Culture
We have been serving customers through our presence in town 
centres, travel hubs and hospitals for 228 years, providing a retail 
destination of choice and a sense of community for thousands  
of customers every day. We have a presence in 30 countries, 
employ 14,000 employees, source products from thousands 
of suppliers and play an important part in creating vibrant and 
sustainable local economies.

We recognise we have an obligation to grow our business 
sustainably, providing financial returns for our shareholders, 
whilst maintaining high standards of environmental stewardship 
and social equity. In delivering these obligations, it is important 
that our colleagues, business partners and suppliers are able 
to make the right decisions. We support them with a strong 
values-based culture, ongoing training and development, and a 
solid foundation of responsible business governance, policies and 
programmes. You can read more about our culture on page 43.

Stakeholder engagement
As a Company, we have a long-standing commitment to high 
standards of corporate responsibility, which includes considering 
the interests of a broad stakeholder group in making business 
decisions. The Board remains focused on all our stakeholders, 
including our workforce, customers, shareholders and the 
communities we are part of. You can read about our engagement 
with shareholders on page 44, our commitments to customers, 
workforce and community matters on pages 29 to 37 and our 
approach to rewarding our workforce in the Remuneration report 
on page 59.

There are already a number of effective employee engagement 
processes in place across the Group, including the employee 
satisfaction survey and employee forums. Simon Emeny is the 
designated non-executive director for workforce engagement 
and leads on ensuring effective engagement with the workforce. 
Feedback relating to workforce engagement has been reported 
to the Board and Committees. The plan is for Simon to have 
regular meetings with employee representatives in order to gain 
a better understanding of their views and concerns. The intention 
was to hold a number of meetings during the first half of 2020, 
however these were put on hold as a result of Covid-19. 
When normal business activity resumes, the meetings will be 
rescheduled and the results of those meetings reported back 
to the Board and Committees. Section 172 of the Companies Act 
2006 (the ‘Act’) sets out that a director should have regard to 
stakeholder interests when discharging their duty to promote 
the success of the Company. You can read how the Board has 
had regard to Section 172 of the Act on pages 35 to 37.

38

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceAcquisition of MRG
As part of the Company’s goal to be the leading retailer in news, 
books and convenience for the world’s travelling customer,  
the Board considered and approved the acquisition of the 
Marshall Retail Group (MRG) in December 2019, a fast-growing 
independent travel retailer operating in high footfall airport,  
hotel resort and tourist locations in the United States, for a 
consideration of $402m. The Board believes that the acquisition 
will accelerate the growth of WH Smith’s International Travel 
business in the $3.2 billion US airport travel retail market. 
The combination of MRG with WH Smith’s existing operations, 
including InMotion, will strengthen the Group’s International 
Travel offering. The Board believes that this acquisition will 
ultimately benefit the Company’s customers, employees and 
shareholders. The Board took care to consider all the risks 
associated with the acquisition. Considerable due diligence  
was carried out, particularly in the area of change of control 
in respect of MRG’s concession agreements.

Henry Staunton 
Chairman

19 November 2020

Board changes
The Board has during the year given extensive thought to the 
rotation of long-serving directors given the ongoing impact of 
Covid-19 on the Company. As part of the succession plan, 
Suzanne Baxter, who is the Chair of the Audit Committee and 
has served on the Board for eight years, agreed to step down 
from the Board at the Company’s forthcoming Annual General 
Meeting (‘AGM’) in order that the Company can take orderly steps 
to continue to refresh itself over the next few years. Accordingly, 
the Board commenced a search for a new non-executive director 
to replace Suzanne Baxter. A number of candidates were 
shortlisted and, following meetings, Nicky Dulieu was appointed 
as a non-executive director and will be appointed as the Chair of 
the Audit Committee with effect from the end of the forthcoming 
AGM. As part of the Company’s ongoing succession plan, 
Annemarie Durbin, Chair of the Remuneration Committee, 
who will have served on the Board for nine years, will step down 
from the Board at the Company’s AGM in 2022 and, at the request 
of the Board, I have agreed to stay on as Chairman until 2022. 
Accordingly, the Company will initiate a search for my 
replacement following the AGM in January 2022. The Board 
believes that this staggered approach to replacing long-standing 
directors is in the best interests of the Company and its 
shareholders as it will allow the Board to refresh itself whilst 
at the same time retaining valuable expertise and knowledge as 
the Company looks to recover from the impact of Covid-19.

I would like to thank Suzanne for her valuable contribution 
and strong commitment to the Company.

Covid-19 response
Unfortunately, as with the wider economy and society more 
generally, the Company has been severely impacted by Covid-19. 
The Board has, throughout this crisis, taken decisive action 
in order to mitigate the impact of Covid-19 on the Company.  
You can read more about the action the Board took as a result 
of Covid-19 on page 42 and the impact that Covid-19 has had 
on the Company in the Strategic report on pages 8 to 37.

39

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Corporate governance report continued

The information that is required by Disclosure Guidance and 
Transparency Rules (‘DTR’) 7.2 to be contained in the Company’s 
Corporate governance statement is included in this Corporate 
governance report, in the Directors’ remuneration report on 
pages 56 to 73 and in the Directors’ report on pages 74 to 76.

Operation of the Board
As at the date of this report, the Board comprised the Chairman, 
two executive directors and five independent non-executive 
directors. Short biographies of each of these directors, which 
illustrate their range of experience, are set out on pages 54 and 
55. There is a clear division of responsibility at the head of the 
Company: Henry Staunton (Chairman) being responsible for 
running the Board and Carl Cowling (Group Chief Executive) 
being responsible for implementing strategy, leadership of the 
Company and managing it within the authorities delegated by  
the Board. Simon Emeny is the Senior Independent Director. 
The Board structure ensures that no individual or group 
dominates the decision-making process.

All the directors, whose biographies are on pages 54 and 55, 
served throughout the financial year ended 31 August 2020  
and up to the date of this report with the exception of Nicky 
Dulieu who was appointed as a non-executive director on 
9 September 2020.

All of the non-executive directors who served during the year  
and up to the date of this report are considered by the Board 
to be independent.

All directors have access to the advice and services of the 
Company Secretary and may take independent professional 
advice at the Company’s expense in the furtherance of their 
duties. The Board receives appropriate and timely information, 
with Board and Committee papers normally being sent out a 
week before meetings take place. The need for director training 
is regularly assessed by the Board.

The interests of the directors and their immediate families in 
the share capital of the Company, along with details of directors’ 
share awards, are contained in the Directors’ remuneration 
report on pages 56 to 73.

At no time during the year did any of the directors have a material 
interest in any significant contract with the Company or any of 
its subsidiaries.

Corporate governance statement
This report, which forms part of the Directors’ report, together 
with the Strategic report and Directors’ remuneration report 
provides details of how the Company has applied the principles  
of the Code. A copy of the Code is available publicly from  
frc.org.uk.

Throughout the year ended 31 August 2020 and up to the date 
of this report, the Board considers that it has complied with the 
provisions of the Code except as follows:

1. Chairman: Henry Staunton’s tenure of appointment as 

Chairman of the Company. The Board has during the year 
given extensive thought to the rotation of long-serving directors 
given the ongoing impact of Covid-19 on the Company. 
Henry Staunton was appointed to the Board in September 2010 
and became Chairman in September 2013. The Board believes 
that it is important to the future success of the Company that 
Henry Staunton remains as Chairman during the next critical 
period as the Company looks to recover from the impact of 
Covid-19. Henry Staunton provides invaluable help and support 
to Carl Cowling, who was appointed as Group Chief Executive 
in November 2019. He will help lead the recovery of the 
Company following the impact of Covid-19 and will also help 
oversee the integration of the Company’s new US businesses 
into the Group. The Board believes that Henry Staunton 
continues to act and perform effectively as Chairman. 
For these reasons, while mindful of the 2018 Code provision 
that requires that the Chairman should not remain in post 
beyond nine years from the date of their first appointment 
to the Board, the Board believes that it is in the best interests 
of the Company and its shareholders that Henry remains as 
Chairman of the Board for an extended period with a view 
that he will step down in 2022. 

2. External Board Evaluation: The Board recognises the 

importance of having a regular externally facilitated Board 
evaluation in accordance with provision 21 of the Code. 
The Company was due to undertake an external evaluation 
in accordance with the Code this year and had appointed Equity 
Communications to carry out this evaluation. However, after 
careful consideration, the Board decided to defer this external 
evaluation given that the impact of Covid-19 would have 
severely limited the value of an external evaluation this year. 
An internal evaluation was carried out instead and the Board 
intends for Equity Communications to carry out a Board 
evaluation in 2021.

3. Pension Alignment: The pension contributions for Carl Cowling 
and Robert Moorhead reflect the historical retirement benefits 
available to employees that joined WH Smith at similar times. 
The Board recognises that the contribution rates under these 
arrangements are higher than the majority of the current 
workforce and, as such, the pension contribution for any new 
executive director is now aligned with the majority of the 
workforce which is approximately 3.5 per cent. The pension 
contributions for Carl Cowling and Robert Moorhead will be 
reduced to align with the wider workforce rate from 
1 January 2023.

40

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceMatters Reserved for the Board
The Board manages the Company through a formal schedule 
of matters reserved for its decision, with its key focus being on 
creating long-term sustainable shareholder value. The significant 
matters reserved for its decision include: the overall 
management of the Company; approval of the business model 
and strategic plans including acquisitions and disposals; approval 
of the Company’s commercial strategy and operating and capital 
expenditure budgets; approval of the Annual report and financial 
statements, material agreements and non-recurring projects; 
treasury and dividend policy; control, audit and risk management; 
executive remuneration; and environmental, social and corporate 
governance matters.

The Board has a forward timetable to ensure that it allocates 
sufficient time to key areas of the business. The timetable is 
flexible enough for items to be added to any agenda as necessary. 
The Board’s annual business includes Chief Executive’s reports, 
including business reports; financial results; strategy and 
strategy updates, including in-depth sessions on specific areas  
of the business and strategic initiatives; consideration of potential 
acquisitions and meeting with new management teams; risk 
management; dividend policy; investor relations; health and 
safety; whistleblowing; Board evaluation; governance and 
compliance; communications and the Annual report.

During the year, the Board assessed the basis on which the 
Company generates and preserves value over the long-term  
and considered the opportunities and risks to the ongoing future 
success of the business, the sustainability of the Company’s 
business model and how its governance contributes to the 
delivery of its strategy. Further information on the risks and 
opportunities to the future success of the Company can be found 
in the Strategic report on pages 21 to 28.

Attendance at Board meetings
The Board met 16 times during the year. The number of Board 
meetings significantly increased this year as a result of the 
impact of Covid-19 on the Company. It is expected that all 
directors attend Board meetings and Committee meetings 
unless they are prevented from doing so by prior commitments. 
The minimum time commitment expected from the  
non-executive directors is one day per month attendance at 
meetings, together with attendance at the AGM, Board away  
days and site visits, plus adequate preparation time. 
Where directors are unable to attend meetings, they receive the 
papers for that meeting giving them the opportunity to raise any 
issues and give any comments to the Chairman in advance of the 
meeting. Following the meeting, the Chairman briefs any director 
not present on the discussions and any decisions taken at 
the meeting. 

The following table shows the number of Board and Committee 
meetings held during the year ended 31 August 2020 and the 
attendance record of individual directors:

Directors and role
Henry Staunton 
Chairman
Suzanne Baxter 
Non-executive director
Carl Cowling 
Group Chief Executive
Annemarie Durbin 
Non-executive director
Simon Emeny 
Non-executive director
Robert Moorhead 
CFO/COO
Maurice Thompson 
Non-executive director

Number of meetings attended

Board 
16
16 of 16

Audit 
5
–

Nominations 
3
3 of 3

Remuneration 
6
6 of 6

16 of 16

5 of 5

3 of 3

6 of 6

16 of 16

–

3 of 3

–

16 of 16

5 of 5

2 of 3

6 of 6

16 of 16

5 of 5

3 of 3

6 of 6

16 of 16

–

– 

–

16 of 16

5 of 5

3 of 3

6 of 6

a)  Nicky Dulieu was appointed as a director of the Company on 9 September 2020.

b)   Annemarie Durbin was unable to attend one meeting of the Nominations Committee due to 

a prior commitment which had been arranged before the meeting was convened. She received 
the papers in advance of the meeting and gave her comments to the Chairman.

c)   Henry Staunton, Carl Cowling and Robert Moorhead were invited to and attended all five 

meetings of the Audit Committee.

d)   Robert Moorhead was invited to and attended all three meetings of the 

Nominations Committee.

e)  Carl Cowling was invited to and attended all six meetings of the Remuneration Committee.

f) 

 Stephen Clarke left the Company on 31 October 2019. Prior to leaving the Company he 
attended three meetings of the Board.

The Board and the Remuneration Committee have met three 
times and the Audit Committee has met twice since 31 August 
2020. All the directors attended the meetings.

41

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Corporate governance report continued

Covid-19
Unfortunately, as with the wider economy and society more 
generally, this year’s results have been severely impacted by 
Covid-19 and, as a result of which, the Company made a  
Headline loss before tax1 of £69m* in the financial year ended 
31 August 2020. The Board has also taken the difficult decision 
to restructure the Company’s businesses around the world which 
resulted in a significant reduction in headcount. You can read 
more about the actions the Company has undertaken on pages  
8 to 19. The Company will also not pay any dividends in respect of 
the financial year ended 31 August 2020.

The Board took the following steps in response to the 
Covid-19 pandemic:

Board actions: During the lockdown period and up until 
31 August 2020, the Board increased the frequency of its 
meetings and met at least weekly during the initial crisis and 
then every two weeks, by phone or online in order to ensure it 
was kept fully informed of the impact of the pandemic upon the 
Company’s operations. The Board was provided with regular 
updates from senior executives on all aspects of the pandemic, 
including the safety of our employees and customers, 
Government advice, lockdowns, financing, supplier and landlord 
impacts, consumer behaviour and scenario planning.

The Board also received regular information on the Company’s 
liquidity position, trading and financial data. In April 2020 the 
Company consulted with shareholders and banks in order to 
secure new financing arrangements to strengthen its balance 
sheet, working capital and liquidity position. A placing of 
15,802,768 new ordinary shares was completed in April, raising 
gross proceeds of approximately £165.9m (net of issue costs 
£160m) at a placing price of 1050 pence per placing share, 
representing approximately 13.7 per cent of the issued ordinary 
share capital. The Company also secured a package of new bank 
financing arrangements, including a new £120m committed 
banking facility in addition to its existing facilities. In addition,  
the maturity on the Group’s two £200m term loans was extended 
to October 2022. The Company also secured eligibility for the 
Government’s Covid Corporate Financing Facility (‘CCFF’).  
You can read more about the Company’s finances on pages  
16 to 19.

Community support: During the Covid-19 pandemic, the Board 
took the decision to keep the Company’s Post Office and hospital 
stores open so that we could continue to serve the communities 
in which we operate. The Board also took all necessary steps 
to help ensure the safety of customers whilst visiting our stores 
by ensuring that we complied with all relevant social 
distancing measures.

NHS support: In addition, the Company took the decision to 
support all NHS staff by giving them a 20 per cent discount on all 
purchases from our hospital stores during lockdown and,  
in collaboration with Sainsbury’s, increased the grocery range in 
these stores enabling NHS staff to obtain the items they needed 
with greater ease. We donated 14,000 notepads and pens to 
support frontline healthcare workers at the NHS Nightingale 
Hospital in London and our hospital stores offered free essentials 
to NHS staff, including bottled water, donated by our suppliers.

Protecting our employees: The safety and wellbeing of our staff 
has been a priority throughout the pandemic. We are very proud 
of our store colleagues who have done an outstanding job in 
serving our customers. Safety measures are in place across our 
stores in line with Government guidelines and advice, and include 
social distancing measures, PPE for colleague use, hygiene 
stations, protective screens at till points, enhanced cleaning and 
encouraged use of self-checkout or contactless payment. 
Our distribution centres remain operational with effective social 
distancing measures in place and head office staff may work 
from home, where possible. Since the start of lockdown,  
Carl Cowling and other senior management held weekly online 
briefings for all employees. At the briefings, employees were 
given the opportunity to ask questions on any issues relating to 
the operation of the Company. Additionally, we have provided 
regular reminders to staff on our wide-ranging support plan, 
which includes access to trained Mental Health First Aiders 
across our business in the UK and our Employee Assistance 
Programme which offers all employees access to free,  
24/7 confidential telephone, online and face-to-face advice for 
problems they may be experiencing at home or work. 
Employees also have access to the Company’s Benevolent Fund 
charity, which can provide financial assistance in cases of 
significant hardship and provide recuperative holidays and 
care breaks.

Board evaluation
The performance of the Board, its Committees and its individual 
directors is a fundamental component of the Company’s success. 
The Board regularly reviews its own performance. The Board had, 
in accordance with the Code, appointed an external evaluator, 
Equity Communications, to carry out the Board evaluation this 
year. However, in the light of the Covid-19 pandemic, the Board 
made the decision to defer the external evaluation until 2021. 
The Board recognises the importance of having a regular 
externally facilitated Board evaluation in accordance with 
provision 21 of the Code but believes the impact of Covid-19 
would have severely limited the value of an external evaluation 
this year. It is the Board’s intention that Equity Communications 
will carry out the external evaluation of the Board in 2021. In the 
circumstances, an internally facilitated evaluation was carried 
out in August 2020. The evaluation was co-ordinated and directed 
by the Chairman with the support of the Company Secretary. 
A questionnaire was prepared by the Chairman and the Company 
Secretary and formed the basis of discussions with each director. 
The main areas considered during the evaluation were strategy, 
operations and risk; succession planning; Board composition; 
culture and Board Committees.

The findings were presented to the Board in October 2020. 
The results of the assessment were considered by the Board and 
confirmed the strength of the management of the Company,  
a shared focus and deep understanding of the business, a sound 
governance framework and practices compliant with the Code. 
Additionally, the culture of the Board remains very good, being 
open and frank, whilst also supportive and collaborative. As a 
result of the review, the Board agreed an action plan that will be 
implemented in the financial year ending 31 August 2021 and will 
include continued focus on executive and non-executive 

1 

 Headline loss before tax is on a pre-IFRS 16 basis, and excludes non-underlying items. This is an Alternative Performance Measure defined and explained in the Glossary on page 146.

42

WH Smith PLC Annual Report and Accounts 2020

Corporate governancesuccession planning and the overall composition of the Board, 
keeping the strategy under review in light of Covid-19 and 
focusing on the priorities of each business to deliver shareholder 
returns and holding detailed discussions on the drivers of trading 
performance and value creation; and steps to improve the 
Board’s procedures and effectiveness. The Board reviewed the 
agreed actions following the evaluation carried out in 2019 and 
agreed that good progress had been made in respect of these 
actions, including in respect of the Company’s Board succession 
plan and improvements in the Board’s procedures. In addition to 
the Board and Committee evaluation process, the Group Chief 
Executive reviews the performance of the Chief Financial Officer/
Chief Operating Officer (‘CFO/COO’) and other senior executives. 
The Chairman reviews the performance of the Group 
Chief Executive.

The Chairman also undertook a rigorous review with each of  
the non-executive directors to assess their effectiveness and 
commitment to the role. During the year, the Chairman had 
regular meetings with the non-executive directors, without the 
executive directors present, to discuss Board issues and how to 
maintain the best possible team. The Board is satisfied that each 
of the non-executive directors dedicates sufficient time to the 
business of the Company and contributes to its governance and 
operations. The Senior Independent Director met the other 
non-executive directors to undertake a rigorous assessment 
of Henry Staunton’s performance given that he has served as 
Chairman for seven years and has been on the Board for  
ten years. The non-executive directors confirmed that there are 
no relationships or circumstances which are likely to affect, or 
could appear to affect, his judgement. The non-executive 
directors, taking into account the views of the executive directors, 
concluded that Henry Staunton continues to act and perform 
effectively as Chairman and demonstrates his commitment 
to the role.

Succession planning and culture
Under the Company’s Articles of Association, directors are 
required to retire and submit themselves for re-election every 
three years and new directors appointed by the Board offer 
themselves for election at the next AGM following their 
appointment. However, in accordance with the Code, the Board 
has agreed that all directors wishing to be appointed will stand 
for election or re-election at the forthcoming AGM. At the last 
AGM on 22 January 2020, all the directors stood for re-election 
and were duly elected with a range of 96.48 per cent to 99.49 per 
cent of votes cast by shareholders.

The Company’s Articles of Association give a power to the Board 
to appoint directors and, where notice is given and signed by all 
the other directors, to remove a director from office.

During the year ahead, the Board will continue to focus on 
succession planning to ensure the readiness of internal 
candidates for all key roles across the business. The Board is 
committed to good governance, culture and leadership, 
recognising that these are key considerations for a strong, 
sustainable business and that the tone comes from the top. 
Our business model on page 4 outlines the importance of having 
the right people and skills; and operating responsibly. 
The Company’s values, behaviours and culture will continue  
to form an important part of the Board’s discussions. 
The Nominations Committee will continue to support the Board 
by ensuring that culture is built into recruitment and 
succession considerations.

The Board monitors the culture of the business in a number of 
ways, including: through interaction with executives, members  
of the senior management team, and other employees in Board 
meetings and on visits to stores and other Company locations; 
through regular Board agenda items and supporting papers, 
covering risk management, internal audit reports and follow-up 
actions, customer engagement, health and safety, employee 
engagement and retention, whistleblowing and regulatory 
breaches; reviewing the results of staff surveys, looking at a 
range of employee indicators, including engagement, retention, 
absence, learning and development, gender pay, diversity, 
workforce composition and demographics; and engaging with 
other stakeholders, as described in the Corporate governance 
report. During the year, the Board was satisfied that the policy, 
practices and behaviour of the Board and employees were 
aligned with the Company’s purpose, values and strategy.

The Board recognises the importance of being visible and 
accessible to customers and employees. During the year the 
non-executive directors accompanied management on site visits 
to the High Street and Travel stores. The Board believes that site 
visits provide directors with valuable insights into the business, 
helping to deepen their knowledge and understanding of the 
Company. When joining the Board, a new non-executive director 
typically meets individually with each Board member and senior 
management to give them insight into all aspects of the 
business, including our strategy, culture, values, sustainability, 
governance, and the opportunities and challenges facing the 
business. The Company Secretary briefs them on policies,  
Board and Committee procedures, and core governance practice. 
They visit a number of business locations and meet key advisers. 
They also receive induction materials including recent Board and 
Committee papers and minutes, strategy papers, investor 
presentations, Matters Reserved for the Board and the Board 
Committees’ Terms of Reference.

The Board considered and approved that Annemarie Durbin 
could be appointed as a non-executive director of Persimmon 
PLC, with effect from 1 July 2020. The Board concluded that there 
was no conflict in Annemarie Durbin being appointed as a 
non-executive director of Persimmon PLC and that it would not 
affect her commitment to the Company.

43

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Corporate governance report continued

Diversity policy
The Board values diversity in all its forms, both within its own 
membership and at all levels of the Group. The Board is highly 
supportive of the initiatives the Company has in place to promote 
diversity throughout the business. The Board believes that 
diversity in its widest sense is a key component to the success of 
the Company and receives reports on the Company’s diversity 
profile to ensure that our workforce reflects our commitment to 
diversity. The Board aims to ensure its membership, and that of 
the wider Group, reflects diversity in its broadest sense so that it 
has a combination of demographics, skills, experience, race, age, 
gender, education and professional background thereby providing 
a wide range of perspectives, insights and challenge needed to 
support good decision-making. The Board’s diversity policy aims 
to ensure that the Board nominations/appointments process is 
based on fairness, respect and inclusion, and that the search for 
candidates will be conducted with due regard to the benefits of 
diversity. It is the Company’s aim to achieve a minimum of 30 per 
cent of women at Board and senior levels. In order to improve the 
diversity of the Company’s senior management team, the 
Company has introduced a new recruitment policy requiring that 
there is a shortlist of a minimum of six candidates for each 
vacancy of which 50 per cent must be female and at least one 
must be from a BAME background.

Further information on diversity can be found in the Nominations 
Committee section on pages 52 and 53 and is set out in the 
Employees section of the Strategic report on pages 32 and 33.

Risk management
The Board has overall responsibility for the Group’s system 
of risk management and internal control (including financial 
controls, controls in respect of the financial reporting process 
and operational and compliance controls) and has conducted a 
detailed review of its effectiveness during the year to ensure that 
management has implemented its policies on risk and control. 
This review included receiving reports from management, 
discussion, challenge, and assessment of the principal risks. 

No significant failings or weaknesses were identified from this 
review. In addition, the Board also received presentations from 
management on higher risk areas, for example, the impact of 
Covid-19, cyber risk, risks arising from the process of exiting the 
European Union and growing international expansion. The Board 
has established an organisational structure with clearly defined 
lines of responsibility which identify matters requiring approval 
by the Board. Steps continue to be taken to embed internal 
control and risk management further into the operations of the 
business and to deal with areas that require improvement which 
come to the attention of management and the Board. Such a 
system is, however, designed to manage rather than eliminate 
the risk of failure to achieve business objectives, and can only 
provide reasonable and not absolute assurance against material 
misstatement or loss.

The Board confirms that there is an ongoing process for 
identifying, evaluating and managing emerging and principal 
risks faced by the Group, including those risks relating to social, 
environmental and ethical matters. The Board undertakes a 
robust assessment of the emerging and principal risks. 
The Board confirms that the processes have been in place for the 
year under review and up to the date of this report and that they 
accord with the Financial Reporting Council (‘FRC’) Guidance on 
Risk Management, Internal Control and Related Financial and 
Business Reporting (the ‘Risk Management and Internal Control 
Guidance’). The processes are regularly reviewed by the Board. 
The principal risks and uncertainties facing the Group together 
with the procedures and processes for identifying, managing and 
the steps taken to mitigate principal and emerging risks can be 
found in the Strategic report on pages 21 to 28.

Further information on internal controls and risk management 
can be found in the Audit Committee report on pages 46 to 51.

Engagement with shareholders
The Board’s primary role is to promote the success of the 
Company and the interests of shareholders. The Board is 
accountable to shareholders for the performance and activities 
of the Group. The Company recognises the importance of 
communicating with its shareholders to ensure that its strategy 
and performance are understood. This is achieved principally 
through the Annual report and accounts and the AGM. In addition, 
a range of corporate information, including all Company 
announcements and presentations, is available to investors on 
the Company’s website whsmithplc.co.uk.

Formal presentations are made to institutional shareholders 
following the announcement of the Company’s full year and 
interim results. The Board recognises that the AGM is the 
principal forum for dialogue with private shareholders. 
All directors normally attend the AGM and are available to 
answer questions that shareholders may wish to raise. 
As explained in the Notice of AGM, in light of the ongoing 
Covid-19 pandemic we strongly encourage shareholders not to 
attend the AGM in person and to appoint the Chair of the meeting 
as their proxy to ensure that their vote is counted.

The Board as a whole is kept fully informed of the views and 
concerns of major shareholders. The Group Chief Executive and  
CFO/COO update the Board following meetings with major 
shareholders and analysts’ briefings are circulated to the Board. 
The Head of Investor Relations also carries out a regular 
programme of work and reports to the Board the views and 
information needs of institutional and major investors. This is 
part of the regular contact that the Group maintains with its 
institutional shareholders. When requested to do so, the 
Chairman and non-executive directors attend meetings with 
major shareholders. The Chair of the Remuneration Committee 
sought the views of the Company’s largest shareholders and 
shareholder representatives in respect of the Company’s 
remuneration policy.

44

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceAnti-corruption
The Company has continued to enhance its policies and 
procedures in order to meet the requirements of the Bribery Act 
2010. These policies and procedures include training for 
individuals to ensure awareness of acts that might be construed 
as contravening the Bribery Act. The Group’s policy on anti-
bribery and corruption is included in the Company’s Code of 
Business Conduct at whsmithplc.co.uk/corporate_responsibility/
our_policies/.

Fair, balanced and understandable
The Board confirms that it considers the 2020 Annual report and 
accounts, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to 
assess the Company’s position and performance, business 
model and strategy. 

Discussion of the Board’s assessment of the Annual report  
and accounts is described in the Audit Committee report on  
page 49. 

Board Committees
The Board delegates specific responsibilities to the Board 
Committees, being the Audit, Nominations and Remuneration 
Committees. Details of the role and responsibilities of the  
Audit Committee can be found on pages 46 to 51, the 
Nominations Committee on pages 52 and 53 and the 
Remuneration Committee on pages 56 to 73. The role and 
responsibilities of each Committee are set out in formal terms  
of reference which are available on the Company’s website 
whsmithplc.co.uk.

Approvals Committee
The Approvals Committee facilitates the internal approvals 
process by approving matters as delegated by the Board. 
The Approvals Committee comprises the Group Chief Executive 
and the CFO/COO.

Disclosure Committee
The Disclosure Committee is responsible for ensuring 
compliance with the Company’s obligations under MAR and  
the maintenance of disclosure controls and procedures. 
The Disclosure Committee comprises all of the directors of the 
Company and the Company Secretary.

Remuneration Committee
Information on the composition and activities of the 
Remuneration Committee can be found in the Directors’ 
remuneration report on pages 56 to 73.

45

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Corporate governance report continued
Audit Committee report

I am pleased to present 
my report on the activities 
of the Audit Committee 
for the financial year 
ended 31 August 2020.”

Suzanne Baxter
Chair of the Audit Committee

Audit Committee report

Dear Shareholder
As Chair of the Audit Committee, I am pleased to present my 
report on the activities of the Audit Committee for the financial 
year ended 31 August 2020. Our principal objectives are to 
oversee and assist the Board in its responsibility to produce a set 
of Annual report and accounts which are fair, balanced and 
understandable and to provide effective financial governance in 
respect of the Group’s financial results, the performance of both 
the internal audit function and the external auditors, and the 
management of the Group’s systems of internal control, business 
risks and related compliance activities.

The other members of the Committee are Nicky Dulieu, 
Annemarie Durbin, Simon Emeny and Maurice Thompson, who 
are all independent non-executive directors. The Board considers 
that I have recent and relevant financial experience, as required 
by the Code and that the Committee, as a whole, has competence 
relevant to the sector in which the Company operates. The Board 
also considers that Nicky Dulieu, who will replace me as the 
Audit Committee Chair at the end of the forthcoming AGM, has 
recent and relevant financial experience. At the invitation of the 
Committee, the Chairman of the Board, the Group Chief 
Executive, the CFO/COO, the Director of Audit and Risk, 
representatives of the Group’s senior management team and of 
the external auditors attend meetings. The Committee has 
regular private meetings with the external and internal auditors 
during the year.

A summary of the activities undertaken by the Committee during 
the year is as follows:

•  reviewing the effectiveness of the Group’s financial reporting, 
internal control policies and procedures for the identification, 
assessment and reporting of risk, including cyber security 
and tax;

•  monitoring the integrity of the Group’s financial statements 

and trading statements;

•  assessing and recommending to the Board that the Annual 

report is fair, balanced and understandable;

•  reviewing the Interim report and the Annual report and 

accounts, including, where relevant, compliance with the 
Listing Rules, Code and statutory reporting requirements 
and recommending those documents for Board approval;

•  considering the Company’s emerging and principal risks 

and uncertainties and reviewing the mitigating actions that 
management has taken to ensure that these risks are 
appropriately monitored and controlled;

•  considering the Company’s systems and framework of controls 

designed to detect and report fraud and money laundering;

•  the Committee received reports from Internal Audit in respect 

of calls to the Company’s confidential Speak Up helpline;

•  receiving reports and presentations from members of the 
Company’s senior management and its business risk 
committees on areas of the Company’s control and risk 
management processes, with detailed presentations including 
a post-acquisition controls and systems assessment in the 
Marshall Retail Group, updates on systems change 
programmes, Post Office operating procedures and the 
development of the operating and control environments in the 
International Travel business;

•  receiving and reviewing reports from the Internal Audit and 
Risk teams and reviewing and agreeing their annual plans;

•  holding private meetings with the external and 

internal auditors;

•  considering the potential impact of Brexit on the Company;

•  agreeing the scope of PricewaterhouseCoopers LLP’s (‘PwC’) 
annual audit plans, assessing the effectiveness of the external 
audit process and considering the accounting, financial control 
and audit issues reported by PwC that flowed from their work;

•  reviewing external Auditor independence and approving the 

policy on the engagement of PwC to supply non-audit services;

•  negotiating and agreeing the audit fee;

•  undertaking a performance review of Internal Audit and the 

external auditors;

•  considering the impact of Covid-19 on the Company and its 

•  reviewing the Company’s treasury policy;

financial results, including the asset impairment charges that 
have been recognised at the year end;

•  considering papers from management on the key financial 

reporting judgements made in the preparation of the Interim 
report and the Annual report and accounts;

•  considering the Company’s going concern statement and 
papers from management which consider the liquidity of 
the Group;

•  considering the Company’s viability statement and papers  
from management, which considers the long-term viability 
of the Group;

46

WH Smith PLC Annual Report and Accounts 2020

•  approval of the Group Tax Strategy;

•  receiving updates on the policies and procedures for the 

General Data Protection Regulations (GDPR);

•  considering and approving the report on the Company’s 

payment practices;

•  assessing new accounting standards, in particular, the impact 

of IFRS16 (Leases) on the Company; and

•  reviewing the Committee’s terms of reference.

Corporate governanceFRC Corporate Reporting Review
The Company received a letter on 1 June 2020 from the Financial 
Reporting Council (FRC) noting that it had carried out a limited 
review of the Annual report and accounts for the year ended 
31 August 2019. The letter indicated that the FRC had not 
identified any matters on which it wished to raise specific 
questions but made some observations relating to certain 
disclosures included in the Annual report. As a result, the 
Company has sought to improve its disclosures in the Annual 
report this year.

The FRC’s letter points out that its review was solely based on 
a review of the Company’s Annual report and accounts for the 
year ended 31 August 2019. It states that the review did not 
benefit from a detailed knowledge of the Company’s business 
or an understanding of the underlying transactions entered into 
and that the FRC’s role is not to verify the information provided 
but to consider compliance with reporting requirements and, 
as a result, the review provides no assurance that the Company’s 
Annual report and accounts are correct in all material respects.

Significant financial reporting issues and areas 
of judgement
In preparing the financial statements, there are a number of 
areas requiring the exercise by management of particular 
judgement. The Committee’s role is to assess whether the 
judgements made by management are reasonable and 
appropriate. In order to assist in this evaluation, the CFO/COO 
presents an accounting paper to the Committee twice a year, 
setting out the key financial reporting judgements, and other 
papers as required. The main areas of judgement that have been 
considered by the Committee in the preparation of the financial 
statements are as follows:

Going concern
The Committee reviewed papers from management on the 
adoption of the going concern basis of preparation of the financial 
statements. The business plan and cash flows that had been 
reviewed and approved by the Board as part of the Group’s 
three-year plan and budget, adjusted for the estimated impact of 
the lockdowns enacted in the UK in November 2020, formed the 
Base Case for the going concern assessment along with 
consideration of the Group’s financing facilities and future 
funding plans.

In reviewing going concern, the Committee considered the 
Group’s plans and related cash flows for the period to 
28 February 2022, a 15-month period from the date of this report, 
along with analyses to illustrate the sensitivity of those plans to 
trading variances, and to the potential impact of uncertainties 
including the Covid-19 pandemic and Brexit.

The Committee also considered the Group’s financing facilities 
and its future funding plans, including the Group’s ability to 
comply with, or if necessary, obtain a waiver or adjustment to its 
financial covenants, recognising that covenants had been waived 
within the forthcoming 12-month period and that the first point at 
which the Company will be subjected to a test of its covenants is 
February 2022.

The Committee challenged management on the assumptions 
made to derive its Base Case cash flow models and those used 
to derive the sensitivity tests applied in a severe but plausible 
stress test, reflecting a heightened risk scenario principally 
caused by further disruption from the Covid-19 pandemic; and 
a reverse stress test that sought to identify the changes in 
assumptions that would be required to result in the full use 
of the Group’s financing facilities.

The Committee received a report from PwC on the work 
undertaken to assess going concern and specifically discussed 
the content of the disclosures made in the going concern 
statement in the Annual report and the basis of preparation 
within Note 1 of the financial statements.

Based on this, and after consideration of the disclosures made 
in the Annual report and accounts, the Committee confirmed that 
the application of the going concern basis for the preparation of 
the financial statements and the related going concern 
disclosures were appropriate.

The going concern statement is set out in the Directors’ report  
on page 76.

Impairment review of store assets
The Committee received and considered a paper from 
management covering the judgements made in respect of the 
impairment testing of the Group’s property, plant and equipment 
and right-of-use store assets. The paper recognised that there 
was an increased risk of asset impairment at 31 August 2020 
given that sales and cost pressures and the resultant forecast 
reduction of future profitability in some stores caused by Covid-19 
or otherwise may adversely impact the recoverable value of 
assets used within the store portfolio. The Committee noted that 
management had considered the trading results of each store for 
the year and noted that where a store is loss making and is not 
expected to return to profitability in the near future, an 
impairment charge is recognised over the assets that cannot be 
recycled and their value recovered through the generation of 
future trading profits within the store portfolio. Given that 
management has continued to report on the performance of the 
business on a pre-IFRS 16 (IAS 17) basis within its Alternative 
Performance Measures alongside the statutory measures 
derived under IFRS 16, the paper and discussions considered 
impairment assessment of store assets on both bases.

47

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Corporate governance report continued

The Committee challenged management on the assumptions 
used within the impairment models and received and discussed  
a paper from PwC on their work in this area, which specifically 
considered and reported on their challenge and assessment of 
the key assumptions used and that the resultant charges were 
allocated appropriately and classified as non-underlying charges 
where they were caused by the Covid-19 pandemic. 
The Committee was satisfied that the approach adopted by 
management was sufficiently robust to identify when an 
impairment charge of store assets needs to be recognised and 
how it should be assessed and reported.

Goodwill
The Committee considered a paper from management on 
goodwill. This set out the determination of the cash-generating 
units (‘CGUs’) to which goodwill has been allocated across the 
Group, the carrying value of goodwill, the results of the value-in-
use calculations and the outcomes from impairment testing. 
The Committee noted the increase in goodwill in the current  
year as the result of the Marshall Retail Group acquisition. 
It discussed the Company’s approach to allocating individual 
store CGUs to two CGU groups of Travel (incorporating UK Travel, 
International Travel and US Travel) and High Street, reflecting the 
operating segments of the Company and the lowest level at 
which goodwill is monitored for internal management purposes. 
The disclosures in respect of goodwill were also reviewed.

The Committee discussed PwC’s paper to the Committee which 
set out their work done in respect of goodwill and considered the 
approach to the accounting, CGU determination, impairment 
testing and disclosure used by the Company.

Inventory valuation
The Committee received a paper from management on 
accounting for and valuation of inventory, noting in particular the 
impact of Covid-19 on trading. It discussed the judgements made 
by management, with specific consideration given to inventory 
provisioning, including provision for out of date, slow moving or 
obsolete stock and the classification and disclosure of related 
charges in the income statement and financial statements. 
The Committee also received a paper from PwC regarding the 
audit work they performed over the valuation of inventory and  
the classification of inventory provision charges in the income 
statement. The Committee is satisfied that the process and 
judgement adopted by management for the valuation of inventory 
is sufficiently robust to establish the value of inventory held and is 
satisfied as to the appropriateness of the Company’s 
provisioning policy.

Recognition of supplier income
The Committee considered, and reviewed in detail, 
management’s paper which set out the nature and value of these 
arrangements and the policy for recognition in the financial 
statements. The Committee is satisfied with management’s 
conclusion that the level of complexity and judgement is low in 
relation to establishing the accounting entries and estimates,  
and the timing of recognition. The Committee also considered  
the disclosure included by management in the Annual report 
and accounts.

IFRS 16 Leases
IFRS 16 Leases is effective for periods beginning on or after 
1 January 2019. The Group has adopted the new financial 
reporting standard from 1 September 2019 and the financial 
statements for the financial year ended 31 August 2020 are 
prepared under the new standard. The Group adopted IFRS 16 
using the modified retrospective approach. As a lessee, IFRS 16 
removes distinctions between operating and finance leases and 
requires the recognition of a right-of-use asset and 
corresponding liability for future lease payables. The Committee 
has received regular updates from management outlining the 
impact of the new accounting standard and the judgements and 
key assumptions used in the estimation of the impact of the new 
standard, including the approach to the transition from IAS 17,  
the previous accounting standard for leases. The Committee has 
reviewed these with management and discussed them with PwC 
and is satisfied that the approach taken in the Group 
is appropriate.

One-off transactions
The Committee considered the presentation of the financial 
statements and, in particular, the use of alternative performance 
measures and the presentation of non-underlying items in 
accordance with the Group accounting policy. This policy states 
that adjustments are only made to reported profit before tax in 
determining an alternative performance measure where charges 
are not considered part of the normal operating costs of the 
business, are non-recurring and considered exceptional because 
of their size, nature or incidence. The Committee received 
detailed reports from management outlining the judgements 
applied in relation to the non-underlying costs incurred during 
the year. These costs were attributable to the costs of acquiring 
and integrating the Marshall Retail Group acquisition, the 
amortisation of acquisition related intangible assets relating 
to Marshall Retail Group, past service costs identified in respect 
of a closed defined benefit pension scheme and costs arising as 
a result of the impact of Covid-19 on the Group including 
restructuring costs, asset impairment charges and the cost of 
writing down slow moving or obsolete inventory. This was an area 
of major focus for the Committee which was cognisant of the 
need to ensure that costs were appropriately classified and that 

48

WH Smith PLC Annual Report and Accounts 2020

Corporate governancethe disclosure of the non-underlying items was sufficient for 
users of the financial statements to understand the nature and 
reason for the costs. The Committee challenged management  
on the nature of costs classified as non-underlying, particularly 
discussing the factors underpinning the Covid-19 related costs 
and seeking specific input from PwC. PwC outlined the details 
and nature of the audit work carried out by them in this area, 
along with their consideration of the disclosures presented by 
management and the appropriateness of the cost 
classifications adopted.

Acquisition accounting for Marshall Retail Group
The Committee received a paper on the accounting treatment 
and related disclosures adopted by management in respect of 
the acquisition of Marshall Retail Group in December 2019. 
The Committee reviewed the outcome from the assessment of 
asset fair values (including consideration of accounting policy 
alignment) at the acquisition date, the determination of the 
carrying value of goodwill for the Marshall Retail Group and the 
establishment of the valuation of acquired intangible assets.

The Committee considered the CGU to which the goodwill arising 
on the acquisition of Marshall Retail Group was allocated, along 
with the assumptions used in, and results of, the sensitivity 
testing undertaken by management in their asset impairment 
assessments. The Committee also considered the assumptions 
used in the acquired intangibles valuation model, primarily the 
budgets and forecasts, discount rates and royalty rates used, 
along with the conclusions of the advice taken by management 
in determining the valuation of the acquired intangible asset. 

PwC provided the Committee with a detailed explanation of their 
review of all aspects of the Marshall Retail Group acquisition 
accounting and related disclosures, including their challenge of 
management’s key assumptions.

Pensions
The Committee assessed the accounting treatment adopted by 
management and the application of IAS 19 in relation to the  
WH Smith defined benefit pension scheme. The Committee 
considered the current guidance and requirements in respect of 
pensions accounting, reviewed the judgements made in respect 
of the assumptions used in the valuation of the Company’s 
obligations under the scheme and the recognition of future 
liabilities in respect of committed scheme contributions on the 
balance sheet. The Committee also considered the nature and 
disclosure of a charge in respect of past service costs relating to 
this scheme which is included within non-underlying items in the 
income statement. A detailed report on pensions accounting and 
related disclosures was provided by the auditor which set out the 
work performed including their challenge and assessment of key 
scheme valuation assumptions compared to their independently 
observed ranges.

Viability statement
The Committee reviewed the process and assessment of the 
Company’s prospects made by management in support of its 
longer-term viability statement, including:

•  the review period and alignment with the Company’s internal 
plans and forecasts and with its work to support the going 
concern basis of presentation for the financial statements;

•  the assessment of the capacity of the Company to remain 
viable after consideration of future cash flows, borrowings  
and mitigating factors; and

•  the modelling of the potential financial impact of certain of  

the Company’s principal risks materialising using severe but 
plausible scenarios, including the impact of Covid-19, on the 
Company’s financial performance.

The Committee considered the viability statement and related 
analyses alongside its work on going concern, as set out in this 
report on page 47. It also discussed the clarity and 
appropriateness of the disclosures made within the viability 
statement and discussed these with PwC.

The viability statement is set out in the Strategic report on  
page 28.

Fair, balanced and understandable assessment
At the request of the Board, the Committee has considered 
whether, in its opinion, the 2020 Annual report and accounts, 
taken as a whole, is fair, balanced and understandable and that it 
provides the information necessary for shareholders to assess 
the Company’s position and performance, business model and 
strategy. The Committee was assisted in its review by a number 
of processes, including the following:

•  the Annual report and accounts is drafted by senior 

management with overall co-ordination by a member of the 
Group Finance team to ensure consistency across the 
relevant sections;

•  an internal verification process is undertaken to ensure 

factual accuracy;

•  an independent review is undertaken by the Director of Audit 

and Risk to assess whether the Annual report and accounts is 
fair, balanced and understandable using a set of pre-defined 
indicators (such as consistency with internally reported 
information and investor communications); 

•  comprehensive reviews of drafts of the Annual report and 

accounts are undertaken by the executive directors and other 
senior management;

•  an advanced draft is reviewed by the Board and the Company’s 
Legal Director and, in relation to certain sections, by external 
legal advisers; and

•  the final draft of the Annual report and accounts was reviewed 

by the Committee prior to consideration by the Board.

49

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Corporate governance report continued

In the current year, the Committee specifically considered the 
disclosures made in respect of the impact on the business of the 
Covid-19 pandemic and the presentation and explanation of the 
statutory and alternative performance measures. This included 
consideration of the use of measures derived consistently with 
IFRS 16 (Leases) and APMs derived on a pre-IFRS 16 basis  
(IAS 17). These pre-IFRS 16 APMs have been adopted to help to 
demonstrate the underlying, year-on-year performance of the 
business following the introduction of IFRS 16 during the 
financial year and its material impact on the Group’s results.

Following its review, the Committee advised the Board that the 
Annual report and accounts, taken as a whole, was considered to 
be fair, balanced and understandable and that it provided the 
information necessary for shareholders to assess the Company’s 
position and performance, business model and strategy.

Risk management and internal controls
The Committee monitors and regularly reviews the effectiveness 
of the Group’s risk management processes and internal financial 
and non-financial controls. The key features of the risk 
management process that were in place during the year are 
as follows:

•  each business conducts risk assessments based on identified 
business objectives, which are reviewed and agreed annually 
by the executive management of each business. Risks are 
considered in respect of strategy, reputation, operations, 
financial and compliance and are evaluated in respect of their 
potential impact and likelihood. These risk assessments are 
updated and reviewed quarterly and are reported to 
the Committee;

•  a Group risk assessment is also undertaken by the Internal 

Audit team, which considers all areas of potential risk across 
all systems, functions and key business processes. This risk 
assessment, together with the business risk assessments, 
forms the basis for determining the Internal Audit Plan. 
Audit reports in relation to areas reviewed are discussed and 
agreed with the Committee;

•  the Internal Audit team meets annually with all senior 

executives, to undertake a formal review and certification 
process in assessing the effectiveness of the internal controls 
across the Group. The results of this review are reported to 
the Committee;

•  the Committee confirmed to the Board that it has reviewed  

the effectiveness of the systems of internal control, including 
financial, operational, and compliance controls and risk 
management for the period of this report, in accordance with 
the Code and the Risk Management and Internal 
Control Guidance;

•  the Board is responsible for approving the annual budget  
and the three-year plan, for approving major acquisitions  
and disposals and for determining the financial structure of  
the Company, including treasury and dividend policy. 
Monthly results, variances from plan and forecasts are 
reported to the Board;

50

WH Smith PLC Annual Report and Accounts 2020

•  the Committee assists the Board in the discharge of its duties 

regarding the Group’s financial statements, accounting policies 
and the maintenance of proper internal business, operational 
and financial controls. The Committee invites input and 
attendance from members of the senior management team of 
the Group at its meetings to discuss the design and operation 
of key business and internal controls and the assessment of 
risks that affect the Group. The Committee provides a link 
between the Board and PwC through regular meetings;

•  the Company has established internal control and risk 

management systems in relation to the process for preparing 
consolidated financial statements. The key features of these 
systems are that management regularly monitors and 
considers developments in accounting regulations and best 
practice in financial reporting and, where appropriate, reflects 
developments in the consolidated financial statements. 
PwC also keeps the Committee appraised of these 
developments; the Committee and the Board review the draft 
consolidated financial statements. The Committee receives 
reports from management and PwC on significant judgements, 
changes in accounting policies, changes in accounting 
estimates and other pertinent matters relating to the 
consolidated financial statements, and provides robust and 
independent challenge to management where appropriate; and 
the full year financial statements are subject to external audit 
and the half year financial statements are reviewed by the 
external auditor.

•  the Internal Audit team advises and assists management in the 
establishment and maintenance of adequate internal controls 
and reports to the Committee on the effectiveness of 
those controls;

•  there is a comprehensive system for budgeting and planning 
and for monitoring and reporting the performance of the 
Company’s business to the Board. Monthly results are reported 
against budget and prior year, and forecasts for the current 
financial year are regularly revised in light of actual 
performance. These results and forecasts cover profits,  
cash flows, capital expenditure and balance sheets;

•  routine reports are prepared to cover treasury activities and 
risks, for review by senior executives, and annual reports are 
prepared for the Board and Committee covering tax, treasury 
policies, insurance and pensions;

•  a new sustainability strategy was approved by the Board, 

including objectives and targets to address the impact that our 
activities have on people, the planet and communities. 
More detailed information is available in our full Sustainability 
Report, available at whsmithplc.co.uk/sustainability; and

•  the Board is committed to maintaining high standards of health 
and safety in all its business activities. These standards are 
set out in the Company’s Health and Safety Policy, which is 
regularly reviewed by the Board. A copy of our Health and Safety 
Policy is available at whsmithplc.co.uk/investors/results-
reports-and-presentations/whsmith-company-policies.  
The Risk Management team works with the business to assess 
health and safety risks and introduce systems to mitigate 
them. All reportable accidents are investigated and targets  
are set to reduce the level of incidence.

The Director of Audit and Risk attends the meetings of the 
Committee to discuss the above matters.

Corporate governanceExternal auditor
During the year PwC reported to the Committee on their 
independence from the Company. The Committee and the Board 
are satisfied that PwC has adequate policies and safeguards in 
place to ensure that auditor objectivity and independence are 
maintained. The Committee has recommended to the Board the 
re-appointment of the external Auditors for the 2021 financial 
year and the directors will be proposing the re-appointment of 
PwC at the forthcoming AGM.

PwC were first appointed as external auditors at the 2015 AGM, 
following a competitive tender process completed in 2014. 
As PwC have audited the WH Smith Group of companies for six 
years, in accordance with their rules on audit partner rotation and 
to maintain auditor independence, Jonathan Lambert replaced 
John Ellis as the PwC audit partner and Senior Statutory Auditor.

In line with the Company’s policy for the external audit contract  
to be put out to tender at least every ten years, and in compliance 
with the rules on mandatory audit rotation, the Committee 
propose that a competitive tender process is likely to be held in 
2024. The Committee will continue to monitor the appointment, 
effectiveness and independence of PwC as external auditors,  
as well as considering whether this proposed timing remains 
appropriate in light of business developments, applicable law  
and regulation. A competitive tender is in the best interests of 
our shareholders.

In line with our terms of reference, the Committee undertook a 
thorough assessment of the quality, effectiveness, value and 
independence of the 2019 year end audit provided by PwC. 
The Director of Audit and Risk prepared a questionnaire seeking 
the views and feedback of the Board, together with those of 
Group and divisional management, and it formed the basis of 
further discussion with respondents. We sought input from 
Committee members and from members of the management 
team on areas including the auditor’s expertise, professionalism, 
independence and challenge; their planning and audit approach; 
the quality and content of reporting and the outputs from the 
audit; and governance of the audit including assessment of  
team members’ performance and independence. The findings  
of the survey were considered by the Committee who specifically 
recognised the importance of the handover of the Senior 
Statutory Auditor responsibility during the year and concluded 
that PwC continued to perform effectively and remains 
independent. As a result, PwC’s re-appointment as external 
auditors at the forthcoming AGM is recommended 
to shareholders.

The Committee has a formal policy on the Company’s 
relationship with its external auditors in respect of non-audit 
work to ensure that auditor objectivity and independence are 
maintained. The policy is reviewed annually by the Committee 
and was updated this year following the introduction of the FRC 
Revised Ethical Standard 2019. The majority of non-audit work 
undertaken by PwC in the financial year ended 31 August 2020 
related to work done in respect of the Class 1 Shareholder 
Circular in relation to the acquisition of MRG and the interim 
review. The Company decided to use PwC in respect of the Class 
1 Shareholder Circular after considering alternative approaches 
and taking into account their understanding of our business and 
the tight timescales for publishing the Shareholder Circular. 
PwC used a specialist team which was separate from the audit 
team for this work. The auditors may only provide such services if 
such advice does not conflict with their statutory responsibilities 
and ethical guidance. The Committee made enquires of PwC and 
management and were satisfied that no such conflict existed.

In future, and in keeping with developing best practice, the 
Committee has approved that the Company will not use the 
external auditors to undertake financial due diligence work. 
On behalf of the Audit Committee, my approval is required before 
the Company uses PwC for non-audit services as specifically set 
out in the policy, or if the fees exceed £25,000 per matter. 
The Committee is satisfied that the Company was compliant 
during the year with both the Code and the FRC’s Ethical and 
Auditing Standards in respect of the scope and maximum level of 
permitted fees incurred for non-audit services provided by PwC. 
For the financial year ended 31 August 2020 the non-audit fees 
paid to PwC were £450,400, of which £366,400 related to 
preparation of the Shareholder Circular in respect of the 
acquisition of MRG, and the audit fees payable to PwC were 
£1,225,000.

The Company has complied during the financial year under 
review, and up to the date of this report, with the provisions of  
the Statutory Audit Services for Large Companies Market 
Investigation (Mandatory Use of Competitive Tender Processes 
and Audit Committee Responsibilities) Order 2014.

Audit Committee Chair succession
This is my last letter to you as Chair of the Audit Committee.  
I will be stepping down as Chair of the Committee at the 
forthcoming AGM in line with our Board succession plan and 
handing over to Nicky Dulieu, who will take up the position from 
January 2021. Nicky has substantial finance and retail expertise 
and will be an excellent Audit Committee Chair.

Suzanne Baxter 
Chair of the Audit Committee

19 November 2020

51

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Corporate governance report continued
Nominations Committee report

The Committee will  
continue to focus on  
succession planning and  
talent management  
for key roles in the  
business.”

Henry Staunton
Chairman

Nominations Committee

Dear Shareholder
As Chair of the Nominations Committee, I am pleased to present 
my report on the activities of the Nominations Committee for the 
financial year ended 31 August 2020. The Committee’s principal 
responsibility is to ensure that the Board comprises individuals 
with the requisite skills, knowledge, independence and 
experience to ensure that it is effective in discharging its 
responsibilities and ensure that appropriate procedures are in 
place for the nomination, selection and succession of directors 
and senior executives.

The Committee comprises a majority of independent non-
executive directors. The other members of the Committee are 
Suzanne Baxter, Carl Cowling, Nicky Dulieu, Annemarie Durbin, 
Simon Emeny and Maurice Thompson. In the event of any 
matters arising concerning my membership of the Board, I would 
absent myself from the meeting as required by the Code and the 
Senior Independent Director would take the Chair.

The Committee met three times during the year. The principal 
matters discussed at the meetings were succession planning for 
Board and senior executives, the appointment of a new  
non-executive director and Audit Committee Chair designate, 
career planning and identifying talent across the businesses and 
reviewing the work that has been undertaken in respect of 
improving diversity in the Company’s senior executive group.

In accordance with the Board’s succession plan which aims to 
broaden the diversity of candidates to join the Board, the 
Committee appointed external recruitment consultants, Lygon 
Group, to assist in the process of identification of potential 
candidates to join the Board as a replacement for Suzanne 
Baxter who will, after eight years, step down from the Board at 
the forthcoming AGM. The Lygon Group initiated a search which 
produced a longlist of candidates, which was then reduced to a 
shortlist of candidates. These shortlisted candidates were 
interviewed by members of the Committee, the Group Chief 
Executive and other members of the Board, and feedback on 
each candidate was compiled. As a result of this search, Nicky 
Dulieu was appointed as a non-executive director on 
9 September 2020. I confirm that Lygon have no other 
relationship with the Company or individual directors and have 
signed up to the voluntary Code of Conduct covering Board 
appointments established following the Davies Review.

The Committee keeps itself updated on key developments 
relevant to the Company, including on the subject of diversity. 
Information on diversity, including gender, in respect of the  
Board and the Company is set out in the Employees section of 
the Strategic report on pages 32 and 33. The Board believes  
in creating throughout the Company a culture free from 
discrimination in any form and is proud of its long history of being 
regarded as a responsible and respected employer. The Board 
believes that the benefits of a diverse workforce will help the 
Company achieve its strategic objectives.

The Board is a member of ‘the 30% Club’, which aims to achieve 
a minimum of 30 per cent of women on FTSE 350 Boards and in 
senior management within FTSE 100 companies by 2020. 
The organisation runs targeted initiatives and campaigns to 
improve diversity and accelerate the pace of change. The Board is 
mindful of the recommendations of the Hampton-Alexander and 
Parker Reviews on gender and ethnic diversity. During the year 
under review, the Company had 29 per cent women on the Board, 
35 per cent in the Group Executive Team and their direct reports 
and 52 per cent in the management team. The Board is 
committed to strengthening the pipeline of women in senior roles 
across the business and continues to take steps to ensure there 
are no barriers to women succeeding at the highest level of the 
Company. An action plan has been agreed to take further steps to 
improve workplace diversity. Actions include the provision of 
mentoring, as well as focused initiatives to better understand the 
challenges faced by under-represented groups employed within 
the Company. During the year the Company set up a Diversity  
and Inclusion committee consisting of employees from across 
the Group together with the Group Chief Executive and the Group 
HR Director. The committee has met three times and has made 
recommendations on recruitment, and connecting with our 
customers and employees on dates of significance. 
These recommendations have been acted upon and adopted 
by the Company.

52

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceTo ensure we attract more women at senior level, we have 
introduced a requirement for gender balanced shortlists for 
internal and external recruitment at a senior executive level. 
Further information on the gender balance of those in senior 
management and their direct reports is set out in the Strategic 
report on page 33. The Company continues to work with 
‘Everywoman’ who provide a host of personal development tools 
aimed at women and also provide our employees with links to an 
external network of professional women in other organisations. 

The Board recognises that diversity is not limited to gender,  
but includes skills, experience, ethnicity, disability and sexual 
orientation. The Board is committed to having a diverse and 
inclusive leadership team and will monitor ethnic diversity across 
the Group. The Company has, during the year, introduced a new 
recruitment policy requiring that there is a shortlist of a 
minimum of six candidates for each vacancy of which 50 per cent 
must be female and at least one must be from a BAME 
background. We will continue to appoint on merit, whilst aiming 
to broaden the diversity of the talent pipeline.

Further information on diversity is set out in the Employees 
section of the Strategic report on pages 32 and 33.

The Committee will continue to focus on succession planning  
and talent management for key roles across the business,  
to ensure the Company develops a pipeline of high-quality 
internal candidates for senior management roles. Work is being 
undertaken to ensure succession arrangements are in place for 
Board members and key management.

The latest Board evaluation confirmed that the culture of the 
Board is excellent, being very open and collaborative. The Board 
continues to have a broad mix of skills, diversity, experience and 
talent, which enables the Board and the Committees to 
work effectively.

Henry Staunton 
Chair of the Nominations Committee

19 November 2020

53

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Directors’ biographies

Henry Staunton
Chairman

Carl Cowling
Group Chief Executive

Date of appointment: 1 September 2010. Henry was appointed as 
Chairman on 1 September 2013.

Date of appointment: 26 February 2019. Carl was appointed as Group 
Chief Executive on 1 November 2019.

Committee membership: Chair of the Nominations Committee and a 
member of the Remuneration Committee.

Skills and experience: Henry brings a breadth of experience and 
leadership in both executive and non-executive roles. He has extensive 
finance, media and retail expertise and is Chairman of Capital and 
Counties Properties plc. He was previously the Finance Director of 
Granada and ITV, Chairman of Ashtead Group, Phoenix Group Holdings 
and Vice Chairman of Legal and General PLC.

Committee membership: Nominations Committee

Skills and experience: Carl has considerable retail experience and has 
been instrumental in the development and execution of the Company’s 
strategy. His strong leadership and strategic expertise enable him to lead 
the Group and create shareholder value. He joined WH Smith as 
Managing Director, Travel in November 2014. In 2017, he was appointed 
Managing Director, High Street. Prior to joining WH Smith,  
Carl was Managing Director of Global partnerships at Carphone 
Warehouse and previously spent over a decade at Dixons where he held 
the roles of Ecommerce Director, Commercial Director and Managing 
Director of the airport retailing business, Dixons Travel.

Robert Moorhead
Chief Financial Officer and Chief Operating Officer

Suzanne Baxter
Non-executive director

Date of appointment: 1 December 2008.

Skills and experience: Robert has over 25 years of retail and financial 
management experience, which has proved invaluable in his role as Chief 
Financial Officer and Chief Operating Officer. He has a deep 
understanding of the Group’s businesses and strategy and has a strong 
track record of creating shareholder value. He is a Chartered Accountant 
and joined WH Smith in 2004 as Retail Finance Director. He is a non-
executive director and Chair of the Audit Committee of The Watches of 
Switzerland Group PLC. Previously, he was Group Finance Director at 
Specsavers Optical Group and Finance and IT Director of World Duty Free 
Europe. He also held a number of roles at B&Q and Kingfisher Group. 
He started his career at Price Waterhouse.

Date of appointment: 4 February 2013. Suzanne will step down as a 
non-executive director following the Company’s forthcoming AGM.

Committee membership: Chair of the Audit Committee and a member of 
the Nominations Committee and Remuneration Committee.

Skills and experience: Suzanne has extensive finance, commercial and 
operational experience gained from working internationally with large 
workforces and complex contracts across multi-site locations. She is a 
Chartered Accountant having trained at Price Waterhouse, and is Chair of 
the Audit Committee. She has extensive executive and non-executive 
Board experience that enables her to provide substantial insight into the 
Company’s reporting and risk management processes. She is a 
non-executive Board member and Nominations Committee Chair for 
Pinsent Masons International LLP, and a Commissioner on the Board of 
the Equality and Human Rights Commission where she is also a member 
of its Audit and Risk Assurance Committee and UN Treaty Monitoring 
Group. She was formerly the Group Finance Director of Mitie Group Plc 
and has 30 years of experience gained in the services industry. She was 
also previously the Chair of the Business in the Community South West 
Strategic Advisory Board, Deputy Chair of Opportunity Now and Chair of 
the Business Services Association.

54

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceAnnemarie Durbin
Non-executive director

Simon Emeny
Non-executive director

Date of appointment: 3 December 2012.

Date of appointment: 26 February 2019.

Committee membership: Chair of the Remuneration Committee and a 
member of the Audit Committee and Nominations Committee.

Skills and experience: Annemarie’s international background and her 
legal experience and knowledge of regulatory and compliance matters 
provides a valuable contribution to the operation of WH Smith. She is a 
non-executive director and Chair of the Remuneration Committee of both 
Santander UK plc and Persimmon PLC, Chair of Cater Allen Limited and 
Chair of Merryck & Co. Limited. Previously, she was a non-executive 
director of Ladbrokes Coral Group plc and was Chair of the Listing 
Authority Advisory Panel. She has 25 years’ international banking 
experience, particularly across Asia, Africa and the Middle East, operating 
at Board and Executive Committee level. In addition to her directorships, 
Annemarie is an executive coach and a conflict mediator.

Committee membership: Audit Committee, Remuneration Committee 
and Nominations Committee. Simon was appointed as the Senior 
Independent Director following the Company’s AGM on 22 January 2020.

Skills and experience: Simon has a wealth of consumer facing 
experience, including transport hub sites, and brings this broad range of 
skills and commercial expertise to the Board and its Committees. He is 
Group Chief Executive of Fuller, Smith & Turner PLC, a role he has held 
since 2013. Simon was previously the Senior Independent Director of 
Dunelm Group PLC.

Maurice Thompson
Non-executive director

Nicky Dulieu
Non-executive director

Date of appointment: 26 February 2019.

Date of appointment: 9 September 2020.

Committee membership: Audit Committee, Remuneration Committee 
and Nominations Committee.

Skills and experience: Maurice has substantial Board and financial 
expertise, with over 30 years of experience in the international banking 
industry. He is able to draw upon his extensive knowledge of financial  
and strategic experience to assist the Board and its Committees. He is 
Chairman of Greensill Capital and previously held the position of Chief 
Executive of Citibank in the UK.

Committee membership: Audit Committee, Remuneration Committee 
and Nominations Committee. Nicky will become Chair of the Audit 
Committee following the Company’s forthcoming AGM.

Skills and experience: Nicky has substantial financial and retail 
expertise. She trained as an accountant and held various strategic and 
financial roles within Marks & Spencer Group plc over a 23-year period. 
In 2006, Nicky joined the Board of Hobbs Limited as Chief Operating 
Officer and Finance Director and was Chief Executive from 2008 until 
2014. With her finance and retail expertise, she will be a valuable member 
of the Board and Chair of the Audit Committee. She is a non-executive 
Director at Redrow Plc, Marshall Motor Holdings Plc and Adnams Plc.

Ian Houghton is Company Secretary and Legal Director and was 
appointed in September 1998.

Previous directors who served during the financial year ended 
31 August 2020:

Stephen Clarke stepped down as Group Chief Executive on  
31 October 2019.

Drummond Hall stepped down as a director of the Company on 
22 January 2020.

55

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Directors’ remuneration report

The Company believes 
that its approach to  
total compensation  
has served the  
Company well.”

Annemarie Durbin
Chair of the Remuneration Committee

Annual statement from the  
Remuneration Committee Chair

Dear Shareholder
On behalf of the Remuneration Committee (the ‘Committee’), 
I am pleased to present the Directors’ remuneration report for 
the financial year ended 31 August 2020 which is in line with the 
Company’s approved remuneration policy. The Directors’ 
remuneration policy was supported by 98.78 per cent of our 
shareholders at our AGM in 2019.

Our remuneration policy focuses on an approach to pay which we 
believe is in our shareholders’ best interests and promotes the 
long-term success of the Company. Whilst it provides executive 
remuneration packages which are competitive, there is a very 
clear bias to variable pay with stretching and rigorous 
performance measures and conditions designed to deliver 
superior returns for shareholders. Our remuneration policy has 
worked well supporting the Company’s long-term strategy to 
create shareholder value over the past ten years. You can see 
how the Company has generated shareholder value over this 
period in the TSR graph on page 63.

The Company’s remuneration policy can be summarised as 
providing at or below the median of market levels of fixed pay but 
with the opportunity to earn upper quartile levels of remuneration 
if the executives deliver superior returns for shareholders.

Executive remuneration packages are structured so that they:

•  are aligned to the Company’s strategy to deliver shareholder 

returns and promote its long-term success;

•  are aligned with the interests of shareholders;

•  are competitive and provide a very clear bias to variable pay 

with stretching and rigorous performance measures 
and conditions;

•  do not promote unacceptable behaviours or encourage 

unacceptable risk taking;

•  include robust malus/clawback provisions and holding periods 
which permit the recoupment of variable pay if the pay-out was 
based on misstated financial results, an error or incorrect 
information, if the Committee concludes that circumstances 
arose during the bonus year or vesting period which would 
have warranted summary dismissal of the individual 
concerned or if there is an insolvency having regard to the 
Committee’s assessment of the involvement of the individual 
to such event; and

•  take into account Company-wide pay and 

employment conditions.

56

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceThe Committee considers it essential that management is clearly 
incentivised to restructure the business to deliver long-term 
shareholder returns both through the current market uncertainty 
and to have the right platform to maximise sustainable and 
significant returns as and when the travel sector returns to some 
form of normality. To this end, the Committee consulted with the 
Company’s largest shareholders and the principal advisory firms 
in respect of redesigning the Company’s long-term incentive 
arrangements to better align with the expected recovery period. 
A clear majority of those shareholders with whom we engaged 
confirmed support for such a change in the Company’s incentive 
arrangements. While the Committee believes that it is in the best 
interests of the Company and its shareholders to develop such a 
plan linked to the Board’s strategy of returning the Company to 
pre-Covid levels of profitability, it decided that it is not appropriate 
to make any change to these arrangements now given the 
current uncertainty around the ongoing impact of Covid-19 on the 
Company and the wider economy. The current policy is due for 
renewal in the normal course at the 2022 AGM and the 
Committee will continue discussing its plans with the Company’s 
largest shareholders and the principal advisory firms during 2021 
and will, if appropriate, submit proposals to shareholders for 
approval at the AGM in 2022. The Committee will only do so if an 
approach can be agreed which ensures that the long-term 
interests of the Company, its shareholders and other 
stakeholders are aligned.

Following the decision to retain the current policy for the financial 
year ending 31 August 2021, the Committee approved the regular 
annual award of LTIPs which will be granted in November 2020 
on their normal terms except that, given the difficulty of setting 
a suitable EPS target range in the current climate, all of the 
award will be granted subject to the relative total shareholder 
return condition. Previously this measure had applied to 40 per 
cent of the award with 60 per cent relating to EPS. 
When considering the quantum of the award, the Committee 
actively considered whether to apply a discount to the award 
levels. Given the current levels of uncertainty the Committee 
decided that it would be in a better position at the end of the 
award period to assess whether and to what extent there had 
been circumstances that would warrant exercising its discretion 
to reduce the vesting levels. Consistent with the Code, the 
Committee retains a broad discretion to reduce vesting levels, 
including if it considers that there would otherwise be a 
windfall gain. 

Covid-19
Unfortunately, as with the wider economy and society more 
generally, this year’s financial results have been impacted by 
Covid-19 with the Company making a Headline loss before tax1  
of £69m* in the financial year ended 31 August 2020. As a result, 
no bonuses were paid to the executive directors in respect of 
the year.

The Company has been significantly affected by the Covid-19 
pandemic. As a result of this the Company has accessed 
Government support since the start of the lockdown. This allowed 
the Company time to reflect on what would be necessary in 
terms of long-term structural changes to support a recovery 
plan. Given the fact that the recovery period will take a number of 
years, the Board took the difficult decision to make a significant 
headcount reduction. Although regretting that this was 
necessary, the situation was handled sensitively, in full 
consultation with the unions and employee representative 
groups, and on enhanced redundancy terms. The Company has 
also maintained a dialogue with suppliers and landlords to 
mitigate disruption and understand their concerns as a result 
of the impact of Covid-19. Given the Company’s loss for the full 
year no dividends have been declared for the financial year 
ended 31 August 2020.

The executive directors, alongside the wider leadership team and 
the Board, took a voluntary 20 per cent reduction in salary/fees 
during the lockdown period in April to June 2020. Following the 
Committee assessing that Carl Cowling had performed well 
against his personal objectives, we agreed to delay payment of 
the salary increase which he was due to receive on 1 April 2020 
to the end of the lockdown period. He subsequently voluntarily 
donated the increased amount to charity until October 2020. 

The Committee took the decision not to adjust the financial 
targets for the Company’s annual bonus plan and, therefore,  
no bonuses under the annual bonus plan were awarded to the 
executive directors and senior management in respect of the 
financial year ended 31 August 2020.

Furthermore, the Committee also took the decision not to adjust 
the performance targets in respect of the Company’s ‘in flight’ 
LTIP awards notwithstanding the fact that the Committee 
believes that management has performed extremely well in 
protecting the Company during the Covid-19 pandemic. This will 
mean that little or no ‘in flight’ LTIP awards are expected to vest 
in 2021 and 2022. There is a 13 per cent vesting of the LTIP award 
maturing in 2020 which management has voluntarily agreed will 
all be subject to a two-year holding period. 

Due to the uncertainty around Covid-19 and its impact on 
domestic and international travel in the coming months, the 
Committee will delay finalising the performance measures and 
targets for the bonus plan for the financial year ending 31 August 
2021 until December 2020. ESG measures will be included in the 
Group Chief Executive’s personal objectives. These personal 
objectives operate as a downward-only modifier to the annual 
bonus out-turn. 

1 

 Headline loss before tax is on a pre-IFRS 16 basis, and excludes non-underlying items. This is an Alternative Performance Measure defined and explained in the Glossary on page 146.

57

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Directors’ remuneration report continued

Outcome 2019/20
As the Company has been significantly affected by the Covid-19 
pandemic, the Group made a Headline loss before tax1 of £69m*  
in the financial year ended 31 August 2020 and no dividends will 
be paid to shareholders in respect of this financial year. 
Further information regarding the Company’s performance 
during the year can be found in the Strategic report on pages  
2 to 37.

No annual bonus payments will be made to the executive 
directors or senior management in respect of the financial year 
ended 31 August 2020.

The 2017 LTIP vesting percentage is determined by the growth in 
the Company’s Headline EPS and TSR over the three-year 
performance period which ended on 31 August 2020. 
The Company partially met the performance targets for the 2017 
LTIP as the Company’s TSR ranked above median when 
compared to the 27 companies in the comparator group resulting 
in 13 per cent of the overall award vesting. The executive 
directors have voluntarily agreed that all the shares that have 
vested in respect of the 2017 LTIP will be subject to a two-year 
holding period.

The Committee determined that the formulaic out-turn under the 
LTIP was appropriate and should be applied without 
discretionary adjustment.

As set out on page 55 and disclosed in the Directors’ 
remuneration report for the financial year ended 31 August 2019, 
Stephen Clarke stepped down as Group Chief Executive and left 
the Company on 31 October 2019 and was treated as a good 
leaver under the LTIP and received payment of the 2019 annual 
bonus, subject to appropriate deferral. 

Annemarie Durbin
Chair of the Remuneration Committee

19 November 2020

Key decisions and changes
The key decisions and changes made by the Committee during 
the year are highlighted as follows:

•  The Committee took the decision not to adjust the financial 

targets for the Company’s annual bonus plan or the 
performance targets in respect of the Company’s outstanding 
LTIP awards. This has meant that no annual bonus will be 
payable under the Company’s annual bonus plan as the 
Company did not meet the minimum financial target.

•  The Committee approved the 2019 Directors’ 

remuneration report.

•  The Committee reviewed Carl Cowling’s performance since his 
appointment as Group Chief Executive and, in accordance with 
the terms of his appointment which were set out in the 2019 
Annual report, agreed that his performance merited him 
receiving the £25,000 increase in his annual salary. 
Carl Cowling agreed to delay receipt of this salary increase 
until 1 July 2020.

•  The Committee approved the performance targets for the 

Long-Term Incentive Plan (‘LTIP’) and annual bonus plan for 
the financial year ended 31 August 2020. The Committee also 
reviewed and approved the personal objectives for the 
executive directors, which are set out in Section 2.14 on  
page 66.

•  The Committee has agreed that the personal objectives of the 

executive directors under the annual bonus plan for the 
financial year ending 31 August 2021 will include ESG targets 
which are relevant to the Company.

•  The Committee approved the vesting under the 2017 LTIP.

•  The Committee considered the Company’s gender pay gap 
report, Workforce Remuneration Report and CEO pay gap 
ratios and recommended to the Board that the gender pay gap 
report be published.

•  During the year, the Committee consulted with our largest 

shareholders and their representative bodies on the 
Company’s remuneration policy.

•  The Committee approved seeking shareholder consent for the 
adoption of the WH Smith Employee Stock Purchase Plan (the 
‘US ESPP’) to provide broadly equivalent benefits to the 
Sharesave Scheme for employees in the United States.

•  The Committee agreed that the pension contributions for Carl 
Cowling and Robert Moorhead will be reduced to align with the 
wider workforce rate of approximately 3.5 per cent from 
1 January 2023.

1  Headline loss before tax is on a pre-IFRS 16 basis, and excludes non-underlying items. This is an Alternative Performance Measure defined and explained in the Glossary on page 146.

58

WH Smith PLC Annual Report and Accounts 2020

Corporate governance1.  Information subject to audit
The following information has been audited by PwC:

•  Section 2.5 – Summary of non-executive directors’ 

remuneration 2020;

•  Section 2.6 – Summary of executive directors’  

remuneration 2020;

•  Section 2.7 – Payments made to former directors;

•  Section 2.8 – Payments for loss of office;

•  Section 2.14 – Annual bonus targets;

•  Section 2.15 – Share plans; and

•  Section 2.19 – Directors’ interests in shares.

2.  Annual remuneration report
The Committee presents the annual report on remuneration 
which, together with the introductory letter by the Chair of the 
Committee on pages 56 to 58, will be put to shareholders as an 
advisory vote at the forthcoming Annual General Meeting.

2.1 Remuneration Committee
The other members of the Committee are Suzanne Baxter, Nicky 
Dulieu, Simon Emeny, Henry Staunton and Maurice Thompson. 
At the invitation of the Committee, the Group Chief Executive and 
representatives of the Committee’s external independent 
remuneration adviser regularly attend meetings.

The Committee met six times during the year. All Committee 
members are expected to attend meetings. The table on page 41 
in the Corporate governance report shows the number of 
meetings held during the year ended 31 August 2020 and the 
attendance record of individual directors.

In order to avoid any conflict of interest, remuneration is 
managed through well-defined processes ensuring no individual 
is involved in the decision-making process related to their own 
remuneration. In particular, the remuneration of all executive 
directors is set and approved by the Committee; none of the 
executive directors are involved in the determination of their own 
remuneration arrangements. The Committee also receives 
support from external advisers and evaluates the support 
provided by those advisers annually to ensure that advice is 
independent, appropriate and cost-effective. 

During the year, the Committee continued to receive advice from 
FIT Remuneration Consultants LLP (FIT), which is a member of 
the Remuneration Consultants Group (the professional body) and 
adheres to its code of conduct. FIT was appointed by the 
Committee and has no other relationship with the Company. 
The Committee is satisfied that FIT continues to provide objective 
and independent advice. FIT’s fees in respect of the year under 
review were £68,560 (excluding VAT) and were charged on the 
basis of FIT’s standard terms of business.

Ian Houghton, Company Secretary, also materially assisted the 
Committee in carrying out its duties, except in relation to his own 
remuneration. No director or manager is involved in any 
decisions as to their own remuneration. The Group Chief 
Executive also attends Committee meetings but excludes himself 
in relation to discussion of his own remuneration, as does 
the Chairman.

The Committee maintains an ongoing dialogue with our major 
shareholders and proxy agencies to understand their views. 
Any major changes to the policy or its operation would be subject 
to prior consultation as necessary. 

2.2 Statement of consideration of employment conditions 
elsewhere in the Company and differences to executive 
director policy
Our employees are a key component of the Company’s 
performance and our overall reward strategy aims to support 
this. When considering remuneration arrangements for executive 
directors and senior management, the Committee takes into 
account the pay and conditions of employees across the Group. 
The Committee receives in-depth data regarding employee 
remuneration from the HR Director on wider workforce pay and 
conditions and does, where appropriate, exercise oversight of 
remuneration throughout the Group.

The Committee does not formally consult with employees on the 
remuneration policy. Each business has an employee forum and 
employees are invited to participate in the annual Engagement 
Survey where their views on all aspects of working conditions can 
be collected and shared with the Committee and the Board. 
The Company is proud of its long history of being regarded as a 
responsible and respected employer and regularly reviews the 
overall structure of pay practices across the Group and the wider 
retail sector to ensure it remains competitive and is able to retain 
and attract employees.

Our approach to reward for our employees is based on the 
following principles:

•  Competitive: setting pay with reference to internal relativity  

and external market practices;

•  Simple: helping all employees to understand how they 

are rewarded;

•  Fair: achieving consistent outcomes through flexible and 

transparent policies; and

•  Sustainable: aligning reward to business strategy 

and performance.

All employees are entitled to base salary and benefits, including 
pension and staff discount. Eligible employees are able to 
participate in the Company’s Sharesave plan and thereby become 
shareholders in the Company. Our Employee Assistance 
Programme offers all employees access to free, 24/7 confidential 
telephone, online and face-to-face advice for problems they may 
be experiencing at home or work. Employees also have access to 
the Company’s Benevolent Fund charity, which can provide 
financial assistance in cases of significant hardship and provide 
recuperative holidays and care breaks.

Participation in a pension plan is offered to all employees on a 
contributory basis and we have approximately 6,475 employees  
in our pension plans.

59

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Directors’ remuneration report continued

2.3 Implementation of remuneration policy in the financial year ended 31 August 2020
This section sets out how the remuneration policy has been implemented in the financial year ended 31 August 2020.

Element of pay

Implementation of policy

Executive directors

Base salary

Benefits

Pension

Carl Cowling was appointed as Group Chief Executive on 1 November 2019 with a salary of £525,000. In accordance 
with the arrangements put in place on his appointment as Group Chief Executive and the Committee’s assessment 
that Carl Cowling had performed well against his personal objectives, his salary increased to £550,000 with effect 
from 1 July 2020. The proposed increase was due to take effect from 1 April 2020 but was deferred following the 
executive directors, alongside the wider leadership team and the Board, taking a 20 per cent reduction in salary/fees 
during the lockdown period, April to June 2020. Carl Cowling donated the monthly amount of the salary increase 
that he received following 1 July 2020 to charity until October 2020.
The current salaries are: Carl Cowling – £550,000; and Robert Moorhead – £440,000.

No changes were made to these elements of remuneration within the financial year ended 31 August 2020 (although 
the cost of providing benefits may change without any action by the Company).
Executive directors received a car allowance, private medical insurance and life assurance, in addition to other 
benefits, during the financial year ended 31 August 2020.

Carl Cowling received a total benefit equivalent to 12.5 per cent of base salary and Robert Moorhead received a total 
benefit equivalent to 25 per cent of base salary. During the financial year ended 31 August 2020, Carl Cowling and 
Robert Moorhead received all of their pension contribution as a salary supplement after applying for fixed 
protection. Part of the amount otherwise paid to the Company’s defined contribution scheme was reduced to reflect 
the requirement to pay employers’ National Insurance. 

Annual bonus No bonuses were payable under the annual bonus plan for the financial year ended 31 August 2020. The Committee 

Long-term 
incentives

took the decision not to adjust the financial targets for the Company’s annual bonus plan as the Company made a 
Headline loss before tax1 of £69m* in the financial year ended 31 August 2020 as a result of the impact of Covid-19 
on the Company.
The bonus is normally assessed against a sliding scale target of Headline profit before tax and is then moderated 
(on a downwards only basis) by reference to the achievement of personal objectives.
The target range for the year ended 31 August 2020 is set out on page 66.

Annual LTIP awards were set at the policy level being 335 per cent for Carl Cowling and 310 per cent for  
Robert Moorhead. 
The terms of and the performance measures applicable to the LTIP awards made in the financial year ended  
31 August 2020 are described on page 67.
Vesting of LTIP awards is determined based on the following measures: 60 per cent is based on EPS growth and  
40 per cent is based on relative TSR. The performance period is three years. There is a subsequent two-year holding 
period.
The Committee approved these performance measures as they are directly linked to the objectives set out in the 
Group’s strategy; there is a direct link with shareholder value and there is a clear line of sight for participants 
between performance and reward.
The Committee took the decision not to adjust the financial targets for the outstanding LTIP awards. It currently 
seems likely that the awards granted in November 2018 and November 2019 will lapse as a result of the impact of 
Covid-19 on the Company.

Shareholding 
guidelines

Carl Cowling is required to hold 300 per cent of salary in shares. Robert Moorhead is required to hold 250 per cent 
of salary in shares. In accordance with the Company’s remuneration policy, Carl Cowling is expected to achieve 
compliance with the shareholding requirement within six years of him joining the Board on 26 February 2019.
As at 31 August 2020 Carl Cowling held 22,335 shares with a value of £262,883 (approximately 48 per cent of salary) 
and Robert Moorhead held 197,263 shares with a value of £2,321,786 (approximately 528 per cent of salary).

Malus/
clawback

The annual bonus plan, DBP and LTIP rules included a provision for clawback (before or within a period of two 
years in the case of the annual bonus or three years in the case of the LTIP and DBP following payment or vesting 
or earlier change of control) of a bonus or award if the Company materially misstated its financial results and as a 
result the bonus or award was made, paid or vested to a greater extent than it should have been, if the extent to 
which any performance target or other condition was met was based on an error or inaccurate or misleading 
information or assumptions and as a result the bonus or award was made, paid or vested to a greater extent than 
it should have been, if the Committee concludes that circumstances arose during the bonus year or vesting period 
which would have warranted summary dismissal of the individual concerned or, in the case of the LTIP and DBP,  
in the event of insolvency having regard to the involvement of the individual executive in the circumstances which 
led to such insolvency.

1  Alternative performance measure defined and explained in the Glossary on page 146.

60

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceElement of pay

Implementation of policy

Non-executive directors

Annual fees

Current fees are £235,000 for the Chairman of the Board and £55,000 for the role of non-executive director with 
additional fees of: 
(i) £12,000 payable for the role of Senior Independent Director (‘SID’); and 
(ii) £12,000 payable for being the Chair of the Audit or Remuneration Committee
The Chairman and non-executive directors took a 20 per cent reduction in fees during the lockdown period 
between April to June 2020.

2.4 Implementation of remuneration policy in the financial year ending 31 August 2021
The Committee envisages that there will be no changes to the implementation of the remuneration policy, beyond the proposed 
changes to the remuneration policy set out on page 58, during the financial year ending 31 August 2021. The policy in respect of the 
executive directors will be applied as follows:

Element of pay

Implementation of policy

Executive directors

Base salary

Carl Cowling’s salary will increase to £575,000, subject to his personal performance, with effect from 1 April 2021. 
Robert Moorhead will be eligible, in line with other head office staff, for any increase in salary following the March 
2021 review.

Benefits

Pension

No changes are expected to be made to these elements of remuneration within the financial year ending  
31 August 2021.

No changes are expected to be made to these elements of remuneration within the financial year ending  
31 August 2021. Any new executive director would have their allowance aligned to that available to the majority of 
UK-based employees. The pension contributions for Carl Cowling and Robert Moorhead will be reduced to align 
with the wider workforce rate from 1 January 2023.

Annual bonus

The bonus opportunity for Carl Cowling will be 160 per cent of annual salary and Robert Moorhead will be 130 per 
cent of annual salary. It is envisaged that the bonus metrics will be based on a matrix of financial and personal 
performance which may be measured partly on a half yearly and partly on a full year basis. The Committee does 
not expect to finalise the performance measures and targets or the measurement period until December 2020.
Any bonus in excess of the on-target level will be deferred into shares.

Long-term 
incentives

Annual LTIP awards will again be set at the policy level (335 per cent of salary for Carl Cowling and 310 per cent for 
Robert Moorhead). Vesting of LTIP awards will be determined using the following performance measure: relative 
TSR. The number of shares vesting for threshold performance is 25 per cent with a median to upper quartile scale 
relative to the FTSE All Share Retailers Index constituents.

Shareholding 
guidelines

Carl Cowling is required to hold 300 per cent of salary in shares and Robert Moorhead is required to hold 250 per 
cent of salary in shares. The Committee will develop a formal policy for post-employment shareholding 
requirements which will be put to shareholders on the policy renewal at the AGM in January 2022.

Malus/
clawback

The malus/clawback provisions under the annual bonus plan will be brought in line with those applicable to the 
LTIP and the DBP (i.e. the rules will include a provision for clawback before or within a period of three years 
following payment of a bonus if the Company materially misstates its financial results and as a result the bonus  
is made or paid to a greater extent than it should have been, if the extent to which any performance target or other 
condition is met is based on an error or inaccurate or misleading information or assumptions and as a result the 
bonus is paid to a greater extent than it should be, if the Committee concludes that circumstances arose during 
the bonus year which would have warranted summary dismissal of the individual concerned or in the event of 
insolvency having regard to the involvement of the individual executive in the circumstances which led to such 
insolvency).

61

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Directors’ remuneration report continued

The policy in respect of the non-executive directors will be applied as follows:

Element of pay

Implementation of policy

Non-executive directors

Annual fees

The fees of the Chairman and non-executive directors will be subject to a review in March 2021.

2.5 Summary of Non-executive directors’ remuneration 2020 (audited)
The table below summarises the total remuneration for non-executive directors as a single figure for the financial year ended 
31 August 2020. Non-executive directors are not paid a pension and do not participate in any of the Company’s variable 
incentive schemes:

Henry Staunton
Suzanne Baxter
Annemarie Durbin
Simon Emeny
Maurice Thompson
Directors who resigned during the year
Drummond Hallc

Base feeb 
£’000

Committee/SID feeb 
£’000

Benefitsa
£’000

Total
£’000

2020
223
52
52
52
52

23

2019
235
55
55
28
28

55

2020
–
11
11
7
–

5

2019
–
12
7
– 
–

17

2020
–
–
–
–
1

–

2019
–
2
–
–
1

–

2020
223
63
63
59
53

28

2019
235
69
62
28
29

72

a)   Benefits primarily consist of travel and subsistence costs incurred in the normal course of business, in relation to meetings on Board and Committee matters and other Company events which are 

considered taxable.

b)  The Chairman and non-executive directors took a 20 per cent reduction in fees during the lockdown period between April to June 2020.

c)  Drummond Hall stepped down as a director of the Company on 22 January 2020.

d)  Nicky Dulieu was appointed as a non-executive director on 9 September 2020.

2.6 Summary of Executive directors’ remuneration 2020 (audited)
The table below summarises the total remuneration for executive directors as a single figure for the financial year ended 
31 August 2020:

Salaryc
£’000

Benefitsa
£’000

Pensiong
£’000

Total fixed 
remuneration 
£’000

Annual bonusd 
£’000

LTIe, f
£’000

2019
28
97

2020
556
534

2019
236
510

2020
–
–

2019
520
516

2020
2019
54
789
85 1,272

Total variable 
remuneration
£’000

2020
2019
54 1,309
85 1,788

Total  
remuneration
£’000

2020
2019
610 1,545
619 2,298

2020
482
418

2019
201
399

Carl Cowling
Robert Moorhead
Directors who resigned during the year
Stephen Clarkeb
Total £’000s

568
997 1,168

97

3
31

2020
14
14

2019
7
14

14
35

2020
60
102

24
186

721
124
139
264 1,214 1,467

908
–
– 1,944

97 2,019
236 4,080

97 2,927

221 3,648
236 6,024 1,450 7,491

a)  Benefits relate mainly to the provision of a car allowance, private medical insurance and life assurance.

b)  Stephen Clarke stepped down as Group Chief Executive on 31 October 2019.

c)   Carl Cowling and Robert Moorhead took a 20 per cent salary reduction during the lockdown period between April to June 2020. Carl Cowling received a £25,000 pay increase with effect from  

1 July 2020 but donated this increase to charity. No bonuses were paid to the executive directors under the annual bonus plan.

d)   The Company did not achieve the threshold profit target for the financial year ended 31 August 2020 and no bonuses were paid to Carl Cowling and Robert Moorhead under the annual bonus plan.  

Stephen Clarke was not eligible to receive a bonus for the financial year ended 31 August 2020. 

e)   The performance measures for the LTIP, and achievement against them, are set out on page 67. The performance conditions for the awards granted in the financial year ended 31 August 2018 were 
partially met with 13 per cent of the shares subject to awards vesting. As a result, the total number of shares vesting for Carl Cowling will be 5,104 shares including 336 dividend accrual shares; for 
Robert Moorhead 7,982 shares including 526 dividend accrual shares; and for Stephen Clarke 9,148 shares including 602 dividend accrual shares. The 2019 figures in the table above have been 
updated to the actual values of the LTIP that vested in respect of the performance period ending in that financial year, using the share price of 2274p, being the closing price on the vesting date, 
21 October 2019.

f) 

 The share price used to calculate the 2020 LTI figures in the table is 1064.89p, being the average share price for the Company over the last quarter of the financial year ended 31 August 2020.  
The LTI figures in the table for 2020 do not include any share price appreciation as the share price as at the date of grant on 26 October 2017 was 2036.67p.

g)  The pension figures in the table above include both the pension contribution into the Company’s defined contribution pension scheme and any salary supplement received in lieu.

The total aggregate emoluments (excluding LTI) paid to the Board in the financial year ended 31 August 2020 was £1,703,000 and in 
the financial year ended 31 August 2019 was £3,906,000.

62

WH Smith PLC Annual Report and Accounts 2020

Corporate governance2.7 Payments made to former directors (audited)
No payments were made in the financial year ended 31 August 2020 to former directors of the Company other than to Stephen Clarke, 
as disclosed in the single total figure table on page 64 and the Directors’ remuneration report for the financial year ended 
31 August 2019.

2.8 Payments for loss of office (audited)
Stephen Clarke stepped down as Group Chief Executive on 31 October 2019. Stephen Clarke received his salary and other benefits 
until 31 October 2019. Under the rules of the LTIP, Stephen Clarke was treated as a good leaver and retained a reduced number of 
unvested awards as set out in the notes to the table of outstanding awards on page 68. These awards will continue to be subject to 
meeting the performance criteria and were reduced on a pro-rata basis to reflect the time elapsed from the commencement of the 
performance period until his ceasing to be an employee of the Company. Stephen Clarke also retained awards under the DBP, as set 
out in the table of outstanding awards on page 68. These awards will continue to vest at the end of the relevant vesting period in 
accordance with the rules of the DBP.

As set out in the single total figure table on page 64, Stephen Clarke received payment of the 2019 annual bonus following cessation of 
employment with the Group.

No payments were made in respect of any other director’s loss of office in the financial year ended 31 August 2020.

2.9 Service contracts
Executive directors are on rolling service contracts with no fixed expiry date. The contract dates and notice periods for each executive 
director are as follows:

Carl Cowling
Robert Moorhead

Date of contract
26 February 2019
8 October 2008

Notice period by Company
12 months
12 months

Notice period by director
12 months
9 months

Carl Cowling’s service contract provides for notice of 12 months from either party, permits summary dismissal with no compensation 
in specified cases, has no special provisions in the event of a change of control and limits the maximum sum due on termination to 
base salary only for the notice period. Robert Moorhead’s service contract provides for notice of 12 months from the Company and 
nine months from Robert Moorhead and has no special provisions in the event of a change of control and limits the maximum sum 
due on termination to base salary only for the notice period. Copies of the service contracts may be inspected at the registered office 
of the Company.

2.10 Assessing pay and performance
You can see how the Company has generated shareholder value since 2010 in the TSR graph below.

Total shareholder return performance since 31 August 2010

700

600

500

400

300

200

100

0
2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Accounting year end

WH Smith PLC 

FTSE All Share General Retailers Index

a)   The graph illustrates the TSR performance on a cumulative basis (with dividends reinvested) as at the end of each of the last ten financial years compared with the FTSE All Share General Retailers 

Index (the ‘Index’) over the same period.

b)  The Company is a member of the Index and, as such, this sector was considered to be the most appropriate comparator group upon which a broad equity market index is calculated.

63

Corporate governanceWH Smith PLC Annual Report and Accounts 2020 
 
Directors’ remuneration report continued

The table below summarises the Group Chief Executive’s remuneration and how the Company’s variable pay plans have paid out over 
the past ten years.

Financial year ended 31 August
2020 – from 1 November 2019
2019 – until 31 October 2019
2019
2018
2017
2016
2015
2014
2013 – from 1 June
2013 – until 31 May
2012
2011
2010

CEO
Carl Cowling
Stephen Clarke
Stephen Clarke
Stephen Clarke
Stephen Clarke
Stephen Clarke
Stephen Clarke
Stephen Clarke
Stephen Clarke
Kate Swann
Kate Swann
Kate Swann
Kate Swann

Single figure of total remuneration 
£’000
533
221
3,416
2,879
4,112
5,179
4,148
2,546
4,067
9,192
3,147
3,313
6,966

Annual bonus (vesting versus 
maximum opportunity) 
%
–
–
100
93
98
100
100
100
100
100
100
100
100

Long-term incentive (vesting versus 
maximum opportunity)  
%
13
13
69
58
81
98
100
100
97
98
90
92
97

The 2019 single figure of total remuneration has been updated to reflect the actual value of the LTIP award that vested in respect of 
the performance period ending in that financial year.

2.11 Annual change in remuneration of each director compared to employees
The table below shows the percentage changes in the remuneration of each director (salary/fees, annual bonus and taxable benefits) 
between the financial year ended 31 August 2019 and the financial year ended 31 August 2020 compared with the percentage changes 
in the average of those components of pay for UK employees employed by WH Smith Retail Holdings Limited. The Company has 
chosen to voluntarily disclose this information, given that WH Smith PLC is not an employing company.

Carl Cowling
Robert Moorhead
Henry Staunton
Suzanne Baxter
Annemarie Durbin
Simon Emeny
Maurice Thompson
UK employees

Salary/fee increase/decrease
%
140
5
(5)
(6)
2
111
86
7

Annual bonus increase/decrease
%
(100)
(100)
n/a
n/a
n/a
n/a
n/a
(100)

Taxable benefits increase/decrease
%
100
–
–
(100)
–
–
–
18

a)  The directors took a 20 per cent voluntary reduction in salary/fees during the lockdown period between April to June 2020.

b)  Carl Cowling was appointed to the Board on 26 February 2019 and became Group Chief Executive on 1 November 2019.

c)  Annemarie Durbin was appointed Chair of the Remuneration Committee on 23 January 2019.

d)  Simon Emeny and Maurice Thompson were appointed as non-executive directors on 26 February 2019.

e)  Simon Emeny was appointed as the Company’s Senior Independent Director on 22 January 2020.

f)  Nicky Dulieu was appointed as a non-executive director on 9 September 2020.

64

WH Smith PLC Annual Report and Accounts 2020

Corporate governance2.12 Group Chief Executive pay compared to pay of UK employees
In line with new reporting requirements, set out below are ratios which compare the total remuneration of the Group Chief Executive 
(as included in the single total figure of remuneration table on page 64) to the remuneration of the 25th, 50th and 75th percentile of 
our UK employees. The total remuneration of the Group Chief Executive used in this comparison is a combination of Stephen Clarke 
and Carl Cowling’s remuneration for their respective periods as Group Chief Executive during the financial year ended 31 August 2020. 
The disclosure will build up over time to cover a rolling ten-year period.

We expect the pay ratio to vary from year to year, driven largely by the variable pay outcome for the Group Chief Executive, which will 
significantly outweigh any other changes in pay at WH Smith.

Group Chief Executive pay ratios

Financial year ended 31 August
2020
2019

Method
Option A
Option A

25th percentile pay ratio
43:1
239:1 

Median pay ratio
41:1
207:1

75th percentile pay ratio
33:1
201:1 

WH Smith has chosen to use Option A to calculate its Group Chief Executive pay ratio as it believes that it is the most robust way for it 
to calculate the three ratios from the options available in the Regulations.

Total remuneration for all UK full-time equivalent employees of the Company on 31 August 2020 has been calculated in line with the 
single figure methodology and reflects their actual earnings received in the financial year ended 31 August 2020 (excluding business 
expenses). Set out in the table below is the base salary and total pay and benefits for each of the percentiles.

£
Salary
Total pay and benefits

25th percentile pay ratio
17,684
17,684

Median pay ratio
17,684
18,203

75th percentile pay ratio
22,500
23,016

The Company believes the median pay ratio for the year ended 31 August 2020 is consistent with the pay, reward and progression 
policies for the Company’s UK employees taken as a whole. This group has been selected as the most appropriate comparator for the 
Group Chief Executive as he is a full-time employee based in the UK and approximately 95 per cent of all WH Smith employees are 
based in the UK. The reduction in the pay ratios in 2020 as compared to 2019 is attributable to the reduction in the amount of variable 
remuneration received by the Group Chief Executive as a result of the impact of Covid-19, as explained in the Chair’s annual statement 
on pages 56 to 58 and the summary of executive remuneration on page 62.

Supplemental ratios
The Company’s Chief Executive pay ratio is likely to vary, potentially significantly, over time since it will be driven largely by variable pay 
outcomes. This means that depending on the Company’s performance the ratio could increase or decrease significantly. 
The Committee believes that the Company’s senior executives should have a significant proportion of their pay directly linked 
to performance. 

In light of this we have provided supplemental ratios, where the long-term incentive remuneration has been excluded. We believe this 
provides additional context as long-term incentives form a substantial proportion of the Chief Executive’s total remuneration. 
The Group Chief Executive’s single figure of remuneration excluding long-term incentives is £556,000.

Financial year ended 31 August
2020
2019

Method
Option A*
Option A*

25th percentile pay ratio
31:1
114:1

Median pay ratio
31:1
99:1

75th percentile pay ratio
25:1
96:1

*Total single figure remuneration less long-term incentive plans.

2.13 Relative importance of spend on pay
The table below shows the total cost of remuneration paid to or receivable by all employees in the Group as well as dividends/share 
buybacks made during the financial year ended 31 August 2020. There were not considered to be any other significant distributions 
and payments or other uses of profit or cash flow deemed by the directors to assist in understanding the relative importance of spend 
on pay for the purposes of the table below.

Total cost of remuneration

Distribution to shareholders

2019
£m
248

2020
£m 
217

% change

(13)%

2019
£m
91

2020
£m 
–

% change

(100)%

65

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Directors’ remuneration report continued

2.14 Annual bonus targets (audited)
The performance targets used under the annual bonus plan are normally set annually to support the Company’s strategic priorities 
and reinforce financial performance. The performance targets are set by the Committee based on a range of factors, principally the 
Company’s budget as approved by the Board either prior to or shortly following the start of the financial year.

Under the annual bonus plan, participants can earn a bonus based on the achievement of a financial target and a personal rating 
measured against one or more specific (financial and/or non-financial) objectives. The maximum level of bonus paid to a participant in 
the plan is dependent on the achievement of both the maximum financial target and the highest personal performance rating. 
The Committee sets a threshold pay-out target and a maximum pay-out target with straight-line vesting between the targets.

No bonus is paid unless both the threshold financial target and at least an acceptable personal rating (i.e. ‘Developing’) are achieved. 
For on-target achievement of the profit target and a good personal rating (i.e. ‘Strong’), an executive would earn approximately  
48 per cent of the maximum bonus available under the plan. Any bonus payable will be paid in cash and shares.

Bonuses for the financial year ended 31 August 2020 could be earned according to the following scale (as a percentage of each 
executive’s respective maximum):

Financial performance against Headline Group profit before tax1 target
Max: £170.3m 
Target: £162.2m
Threshold: £157.3m

Interpolation between points in the matrix is permitted.

Role model
100%
80%
40%

Outstanding
80%
64%
32%

Strong
60%
48%
24%

Developing
40%
32%
16%

Underachiever
0%
0%
0%

The Committee took the decision not to adjust the financial targets for the Company’s annual bonus plan as the Company made a 
Headline loss before tax1 of £69m* in the financial year ended 31 August 2020 as a result of the impact of Covid-19 on the Company. 
Accordingly, the Company did not achieve the threshold profit target for the financial year ended 31 August 2020 and no bonuses were 
paid to employees under the annual bonus plan.

For Carl Cowling, his personal rating was based on a range of objectives including the successful integration of MRG into the Group, 
format evolution in UK Travel, development of the talent and succession pipeline, new format and space development in the High 
Street business and promotion of the Group’s culture. Despite the successful achievement of all of his personal objectives, the 
Committee determined that, in accordance with the rules of the annual bonus plan, Carl Cowling will not receive a bonus for the 
financial year ended 31 August 2020.

For Robert Moorhead, his personal rating was based on a range of objectives including the acquisition and integration of MRG, 
development of a finance succession plan, developing Funky Pigeon, growing International Travel expansion and managing pensions. 
Despite the successful achievement of all of his personal objectives, the Committee determined that, in accordance with the rules of 
the annual bonus plan, Robert Moorhead will not receive a bonus for the financial year ended 31 August 2020.

For the annual bonus plan for the financial year ending 31 August 2021, due to the ongoing uncertainty around Covid-19 and how 
domestic and international travel will recover in the coming months, the Committee does not expect to finalise the performance 
measures and targets which may be measured on a half yearly or full year basis until December 2020. The Committee will publish the 
targets for the financial year ending 31 August 2021 in the 2021 Directors’ remuneration report. In addition, the Committee confirms 
that the personal objectives of the executive directors will include ESG targets which are relevant to the Company. Any bonus payable 
in respect of the financial year ending 31 August 2021 will be paid in cash and shares. Any bonus payable over target will be deferred 
into shares for a period of up to three years under the DBP. The shares will be released one third on each anniversary of assessment 
irrespective of whether the recipient is an employee of the Company.

1  Headline Group profit before tax is on a pre-IFRS 16 basis and excludes non-underlying items. This is an Alternative Performance Measure defined and explained in the Glossary on page 146.

66

WH Smith PLC Annual Report and Accounts 2020

Corporate governance2.15 Share plans (audited)
The Committee regularly reviews the performance targets applicable to the LTIP to ensure that they align with the Company’s  
strategy and reinforce financial performance. The Committee may change the measures and/or targets in respect of subsequent 
awards. For awards granted in the financial year ended 31 August 2020, the Committee determined that a combination of financial 
and market-based conditions as the basis for the performance targets for the LTIP was best suited to the needs of the Company and 
its shareholders in order to reward sustained long-term performance and the creation of shareholder value.

Annual LTIP awards in the financial year ended 31 August 2020 were set at the policy level being 335 per cent of salary for  
Carl Cowling and 310 per cent of salary for Robert Moorhead using the share price calculated over the three days preceding the grant  
date to determine the number of awards granted. The performance targets for awards were: 60 per cent was based on Headline 
earnings per share1 growth and 40 per cent was based on relative TSR. EPS has for some years been defined as fully diluted  
pre-exceptional items and excluding IAS 19 pension charges together with other adjustments as considered appropriate by the 
Committee (although practice has been to make limited adjustments).

The performance conditions for awards granted under the Company’s long-term incentive plans in the financial year ended  
31 August 2020 were as follows:

WH Smith LTIP
As reported last year, the performance conditions, which apply over the three years, commencing with the financial year of grant 
(the ‘Performance Period’), were as follows:

a) 60 per cent based on growth in the adjusted diluted EPS of the Company. Vesting will occur on the following basis:

Annual rate of growth in adjusted diluted EPS of the Company (compounded annually) over the Performance Period
Below 5%
5% 
10% or more 
Between 5% and 10%

Proportion exercisable
Zero
25%
100%
On a straight-line basis between 25% and 100%

For these purposes, EPS will continue to be determined by reference to fully diluted EPS pre-exceptional items and will exclude IAS 19 
pension charges from the calculation, adjusted as considered appropriate by the Committee to ensure consistency. The Company has, 
as an inherent part of its corporate strategy and its rigorous capital allocation discipline, undertaken share buybacks and the 
Committee assumed a level of such buybacks consistent with its established approach in setting the above target range.

b) 40 per cent based on the Company’s TSR performance against the FTSE All Share General Retailers Index constituents. Vesting will 
occur on the following basis:

TSR performance ranking at end of the Performance Period
Below median
Median
Upper quartile
Between median and upper quartile

Proportion exercisable
Zero
25%
100%
On a straight-line basis between 25% and 100%

FIT independently carries out the relevant TSR growth calculation for the Company.

¹  Headline earnings per share is on a pre-IFRS 16 basis, and excludes non-underlying items. This is an Alternative Performance Measure defined and explained in the Glossary on page 146.

67

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Directors’ remuneration report continued

Outstanding awards
Details of the conditional awards (in the form of nil-cost options) to acquire ordinary shares of the Company granted to executive 
directors are as follows: 

Number of 
shares subject 
to awards at 
31 August 2019 (a)

Number of 
shares subject 
to awards 
granted  
during the 
year

Number of 
dividend 
accrual shares 
awarded  
during the 
year

Number of 
shares subject 
to awards 
exercised 
during the 
 year

Number of 
shares subject 
to awards 
lapsed  
during the 
year

Number of 
shares subject 
to awards at  
31 August 
2020(f)
(or date of 
leaving)

Share price  
at date  
of grant 
(pence)

Face value of 
award at date 
of grant 
£’000

Exercise period

Carl Cowling
LTIP 2016(b)
LTIP 2017(e)
LTIP 2018(g)
LTIP 2019(g)
DBP 2019(i)
Total
Robert Moorhead
LTIP 2016(c)
LTIP 2017(e)
LTIP 2018(g)
LTIP 2019(g)
DBP 2019(i)
Total
Stephen Clarke(h)
LTIP 2016(d)
LTIP 2017(e)
LTIP 2018(g)
DBP 2019(i)
Total

46,422
36,457
40,515
–
–
123,394

74,861
57,009
63,354
–
–
195,224

118,794
90,466
100,534
–
309,794

–
–
–
79,557
3,990
83,547

–
–

61,701
3,962
65,663

–
–
–
6,967
6,967

2,660
–
–
–
–
2,660

4,292
–
–
–
–
4,292

6,813
–
–
–
6,813

17,346
–
–
–
–
17,346

27,973
–
–
–
–
27,973

14,391
–
–
–
–
14,391

23,207
–
–
–
–
23,207

–
–
–
–
–

36,827
25,130
61,437
–
123,394

17,345
36,457
40,515
79,557
3,990
177,864

27,973
57,009
63,354
61,701
3,962
213,999

88,780
65,336
39,097
6,967
200,180

1551.00
2036.67
1832.67
2210.67
2258.67

1551.00
2036.67
1832.67
2210.67
2258.67

1551.00
2036.67
1832.67
2258.67

720 20.10.19 – 20.10.26
743 26.10.20 – 26.10.27
743 01.11.23 – 01.11.28
1,759 05.11.24 – 05.11.29
90 24.10.20 – 24.10.29

1,161 20.10.19 – 20.10.26
1,161 26.10.20 – 26.10.27
1,161 01.11.23 – 01.11.28
1,364 05.11.24 – 05.11.29
90 24.10.20 – 24.10.29

1,842 20.10.19 – 20.10.26
1,842 26.10.20 – 26.10.27
1,842 01.11.23 – 01.11.28
157 24.10.20 – 24.10.29

a)   The number of shares subject to awards is the maximum (100 per cent) number of shares that could be received by the executive if the performance targets are fully met except that, in respect of 

awards granted from October 2016 onwards, consistent with market practice, any part of the awards which vest will benefit from the accrual of dividend roll-up.

b)   In respect of the award granted on 20 October 2016 under the LTIP held by Carl Cowling, 34,691 shares vested, including 2,660 dividend shares, and 14,391 shares lapsed. The award is subject to a 
holding period with 50 per cent of any vested shares becoming exercisable on the third anniversary of the date of grant and the remaining 50 per cent of any vested shares becoming exercisable on 
the fifth anniversary of the date of grant.

c)   In respect of the award granted on 20 October 2016 under the LTIP held by Robert Moorhead, 55,946 shares vested, including 4,292 dividend accrual shares, and 23,207 shares lapsed. The award is 
subject to a holding period with 50 per cent of any vested shares becoming exercisable on the third anniversary of the date of grant and the remaining 50 per cent of any vested shares becoming 
exercisable on the fifth anniversary of the date of grant.

d)   In respect of the award granted on 20 October 2016 under the LTIP held by Stephen Clarke, 88,780 shares vested, including 6,813 dividend accrual shares, and 36,827 shares lapsed. The award is 
subject to a holding period with 50 per cent of the vested shares becoming exercisable on the third anniversary of the date of grant and the remaining 50 per cent of the vested shares becoming 
exercisable on the fifth anniversary of the date of grant.

e)  The performance conditions for awards granted in the financial year ended 31 August 2018 under the LTIP are:

(i)   40 per cent based on the Company’s TSR performance against the FTSE All Share General Retailers Index constituents. Vesting will occur on the following basis: Below median – Nil; Median – 

25%; Upper quartile – 100%; and on a straight-line basis between 25% and 100%; and

(ii)   60 per cent based on growth in the adjusted diluted EPS of the Company. Vesting will occur on the following basis: Below 5% – Nil; 5% – 25%; 10% or more – 100%; and on a straight-line basis 
between 25% and 100%. For these purposes, EPS will be determined by reference to fully diluted EPS before exceptional items and will exclude IAS 19 pension charges from the calculation, 
adjusted as considered appropriate by the Committee to ensure consistency.

The performance conditions were partially met with 13 per cent of the shares subject to the awards vesting. As a result, the total number of shares vesting for Carl Cowling will be 5,104 shares 
including 336 dividend accrual shares; for Robert Moorhead 7,982 shares including 526 dividend accrual shares; and for Stephen Clarke 9,148 shares including 602 dividend accrual shares.

The Committee confirmed it was satisfied that the Company’s TSR was reflective of its underlying financial performance and that nothing occurred to negatively impact the performance achieved 
during the performance period. The award is subject to a holding period with 50 per cent of any vested shares becoming exercisable on the third anniversary of the date of grant and the remaining 
50 per cent of any vested shares becoming exercisable on the fifth anniversary of the date of grant. Carl Cowling and Robert Moorhead have agreed that 100 per cent of their vested shares should 
be subject to the two-year holding period and will become exercisable on the fifth anniversary of the date of grant.

f)  No awards have been granted to directors between 1 September 2020 and 12 November 2020.

g)  The awards granted in the financial years ended 31 August 2019 and 31 August 2020 under the LTIP will only vest to the extent that the performance targets as set out on page 67 are satisfied.

h)   Stephen Clarke resigned as a director of the Company on 31 October 2019. He was treated as a good leaver under the rules of the WH Smith LTIP and retained a reduced number of unvested awards 

as follows: 2016 Grant – 88,780 shares, 2017 Grant – 65,336 shares and 2018 Grant – 39,097 shares.

i) 

 The awards granted in the financial year ended 31 August 2020 under the DBP will be released one third on each anniversary of the date of grant. Details of the awards are set out on page 66. 
The awards will accrue the benefit of any dividends paid by the Company and are not subject to performance targets. 

68

WH Smith PLC Annual Report and Accounts 2020

Corporate governance 
 
 
 
 
 
 
 
 
 
 
2.16 WH Smith Employee Benefit Trust
The WH Smith Employee Benefit Trust (the ‘Trust’) is used to facilitate the acquisition of ordinary shares in the Company to satisfy 
awards granted under the Company’s share plans. The Trust is a discretionary trust, the sole beneficiaries being employees (including 
executive directors) and former employees of the Group and their close relations. The Trustee is Computershare Trustees (C.I.) 
Limited, an independent professional trustee company based in Jersey. The Company intends that the ordinary shares in the Trust will 
be used to satisfy all outstanding awards and options made under the Company’s share plans. The Trustee may exercise all rights 
attached to the shares held in the Trust in accordance with their fiduciary duties and the relevant plan rules or other governing 
documents. The Trustee has agreed to waive its rights to all dividends payable on the ordinary shares held in the Trust. 

Following share purchases of 131,924 shares in the financial year ended 31 August 2020, the number of WH Smith shares held in the 
Trust at 31 August 2020 was 203,628. The Group’s accounting policy with respect to the Trust is detailed within Note 1 to the financial 
statements and movements are detailed in the Group statement of changes in equity on page 92.

2.17 Dilution limits
Awards under the LTIP are currently satisfied using market purchase shares which may be acquired by the Trust as described in the 
paragraph above. WH Smith’s share plans comply with recommended guidelines on dilution limits, and the Company has always 
operated within these limits.

2.18 External appointments
Each executive director may accept up to two non-executive directorships provided they are not both appointments to companies in 
the FTSE 100 or include a chairmanship of a FTSE 100 company. Non-executive directorships must not conflict with the interests  
of the Company. Executive directors may retain fees from one of their external directorships. The fee received and retained by  
Robert Moorhead in respect of his non-executive directorship is shown in the table below:

Robert Moorhead

The Watches of Switzerland Group PLC

Received  
£’000s
59

Retained  
£’000s
59

2.19 Directors’ interests in shares (audited)
The beneficial interests of the directors and their immediate families in the ordinary shares of the Company are set out below:

Ordinary shares

DBP

LTIP

LTIP

Number of shares subject to holding periods

Number of shares subject to 
performance conditions

31 August 
2020 
(or date of 
leaving)
1,952
Suzanne Baxter
22,335
Carl Cowling
1,952
Annemarie Durbin
2,952 
Simon Emeny
197,263
Robert Moorhead
39,523
Henry Staunton
3,452
Maurice Thompson
Directors who resigned during the year
187,609
Stephen Clarke
10,000
Drummond Hall

31 August
2019
1,000
6,000 
1,000
– 
177,676
30,000
2,500 

187,609
10,000

31 August 
2020 
(or date of 
leaving)
–
3,990
–
–
3,962
–
–

6,967
–

31 August
2019
–
–
–
–
–
–
–

–
–

31 August 
2020 
(or date of 
leaving)
–
17,345
–
–
27,973
–
–

44,390
–

31 August 
2020 
(or date of 
leaving)
–
156,529
–
–
182,064
–
–

31 August
2019
–
–
–
–
–
–
–

31 August
2019
–
123,394 
–
–
195,224
–
–

–
–

148,823
–

309,794
–

a)  Nicky Dulieu was appointed as a non-executive director on 9 September 2020 and does not own any shares in the Company.

b)  The LTIP amount above is the maximum potential award that may vest subject to the performance conditions described on page 67.

c)   The performance conditions for the October 2017 LTIP were partially met with 13 per cent of the shares subject to awards due to vest on 26 October 2020. See note (e) to the Table of Outstanding 

awards on page 68 for further information.

d)  There has been no further change in the directors’ interests shown above between 1 September 2020 and 12 November 2020.

e)  The middle market price of an ordinary share at the close of business on 28 August 2020 was 1177p (30 August 2019: 1958p).

f)  See Table of Outstanding awards on page 68 for details of awards exercised during the financial year ended 31 August 2020.

g)  Stephen Clarke stepped down as Group Chief Executive on 31 October 2019.

h)  Drummond Hall stepped down as a director on 22 January 2020.

69

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Directors’ remuneration report continued

2.20 Voting at the Annual General Meeting
Statement of voting at 2019 AGM
The table below shows the voting outcome at the Annual General Meeting on 23 January 2019 for approval of the remuneration policy:

Resolution

Approval of remuneration policy

Votes for

72,435,253

% for

96.47

Votes
against

% against

Total votes 
cast

Votes
withheld

2,648,367

3.53

75,083,620

1,549,457

Statement of voting at 2020 AGM
The table below shows the voting outcome at the Annual General Meeting on 22 January 2020 for approval of the annual Directors’ 
remuneration report:

Resolution

Votes for

% for

Votes
against

% against

Total votes 
cast

Votes
withheld

Approval of remuneration report

76,249,101

87.77

10,627,325

12.23

86,876,426

2,327,803

A vote withheld is not a vote in law and is not counted in the calculation of the proportion of votes ‘for’ and ‘against’ a resolution.

3.  The Directors’ remuneration policy: extract
The Directors’ remuneration policy was approved by shareholders at the Annual General Meeting held on 23 January 2019 and applies 
from that date. The Directors’ remuneration policy table is set out below for information only. The full Directors’ remuneration policy is 
set out on pages 42 to 50 of the 2018 Annual report and accounts which is available in the investor relations section of the Company’s 
website whsmithplc.co.uk/investors..

3.1 Executive directors
The following table explains the different elements of remuneration we pay to our executive directors:

Element and purpose

Policy and opportunity

Operation and performance measures

• Base salary is paid monthly in cash.
• Base salaries are reviewed annually 

with any changes normally taking effect 
from 1 April. 

Base salary

This is the basic element  
of pay and reflects the 
individual’s role and 
position within the Group, 
with some adjustment to 
reflect their capability and 
contribution. Base salary is 
used to attract and retain 
executives who can deliver 
our strategic objectives and 
create shareholder value.

• While base salaries are reviewed each year, the 

Company’s policy is not automatically to award an 
inflationary increase. When reviewing salaries,  
the Committee takes into account a range of factors 
including the Group’s performance, market 
conditions, the prevailing market rates for similar 
positions in comparable companies, the 
responsibilities, individual performance and 
experience of each executive director and the level of 
salary increases awarded to employees throughout 
the Group.

• Base salaries are benchmarked against both FTSE 

250 companies and other leading retailers. While the 
Committee applies judgement rather than setting 
salaries by reference to a fixed percentile position,  
its general approach is to constrain base salaries to  
a median or lower level.

• While the Committee’s general approach is to keep 
salaries to a relatively low level, and, in the normal 
course, would not expect salary increases to be 
higher than the average for other head office staff, 
given the need for a formal cap, the Committee had 
limited the maximum salary in the previous policy 
which it may award to 110 per cent of the median of 
salaries of CEO’s in the top half of FTSE 250 
companies even though, in practice, the Committee 
would normally seek to keep it below the median of 
this benchmark. To comply with the latest GC100 
guidance, the formal cap set out in the preceding 
sentence is replaced with a formal monetary amount 
of £680,000 (as increased by RPI) being the current 
110 per cent median level.

70

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceElement and purpose

Policy and opportunity

Operation and performance measures

Benefits

To provide other benefits 
valued by the recipient 
which assist them in 
carrying out their duties 
effectively. Competitive 
benefits assist in attracting 
and retaining executives.

• Provide market competitive benefits in kind.
• The Company may periodically amend the benefits 
available to staff. The executive directors would 
normally be eligible to receive such amended benefits 
on similar terms to all senior staff.

• The value of benefits (other than relocation costs) 
paid to an executive director in any year will not 
exceed £80,000. In addition, the Committee reserves 
the right to pay relocation costs in any year or any 
ongoing costs incurred as a result of such relocation 
to an executive director if considered appropriate to 
secure the better performance by an executive 
director of their duties. In the normal course, such 
benefits would be limited to two years following 
a relocation.

• Benefits received by executive directors 

comprise a car allowance, staff 
discount, private medical insurance and 
life assurance.

• While the Committee does not consider 
it to form part of benefits in the normal 
usage of that term, it has been advised 
that corporate hospitality (whether paid 
for by the Company or another) and 
business travel for directors may 
technically come within the applicable 
rules and so the Committee expressly 
reserves the right to authorise such 
activities within its agreed policies.

Pension

To aid retention and remain 
competitive within the 
marketplace. The pension 
provides an income 
following retirement.

• Provide a competitive employer-sponsored pension 
plan or equivalent cash allowance with a total value 
of up to 25 per cent of base salary. For new joiners to 
the Board, this will not be more than 20 per cent 
of salary.

Annual bonus

To motivate employees and 
incentivise delivery of 
annual performance 
targets.

• During the policy period the bonus potential is 160 
per cent of base salary for Stephen Clarke (or any 
replacement) and 130 per cent of base salary for 
Robert Moorhead (or any other executive director), 
with target levels at 48 per cent of their respective 
maxima and threshold bonus levels at 16 per cent of 
their respective maxima.

• Clawback provisions apply to the annual bonus plan.
• Bonuses are paid in cash and shares. Any bonus 
payable over target is deferred into shares for a 
period of up to three years. The shares are released 
one third on each anniversary of assessment. 
Transitional introduction with one third of bonus 
payable over target in 2019, two thirds of bonus 
payable in 2020 and full implementation in 2021.

• All executive directors are eligible to 
participate in the Company’s defined 
contribution pension plan and/or 
receive a salary supplement in lieu 
(which is not taken into account as 
salary for calculation of bonus, LTIP or 
other benefits).

• Although the mix may change, currently 
up to five per cent of salary is paid into  
a registered pension and 20 per cent  
by way of a salary supplement. If the 
individual elects to receive the five per 
cent direct (e.g. to avoid breaching 
HMRC limits), employers’ NICs are 
deducted from that element.

• The performance measures applied 

may be financial or non-financial and 
corporate, divisional or individual and in 
such proportions as the Committee 
considers appropriate.

• The appropriateness of performance 
measures is reviewed annually to 
ensure they continue to support the 
Company’s strategy.

• Once set, performance measures and 
targets will generally remain unaltered 
unless events occur which, in the 
Committee’s opinion, make it 
appropriate to make adjustments to 
ensure they operate as originally 
intended and to take account of events 
which were not foreseen when the 
performance targets were originally set.

71

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Directors’ remuneration report continued

Element and purpose

Policy and opportunity

Operation and performance measures

Long-term incentives

To motivate and incentivise 
delivery of sustained 
performance over the  
long term, the Group will 
operate the Long-Term 
Incentive Plan (‘LTIP’). 
Awards will be delivered  
in shares to provide  
further alignment with 
shareholders.

• The policy is to award executive directors with shares 
with an initial face value of up to 350 per cent of base 
salary each year under the LTIP.

• In practice, awards of 335 per cent are envisaged for 
the Group Chief Executive and 310 per cent for any 
other executive director.

• The LTIP will credit participants with the benefit of 

accrual for dividends paid over the performance and 
any holding period.

• Malus and clawback provisions (in respect of both 
unvested and vested paid awards) apply to the LTIP.
• Awards are subject to holding periods preventing the 
delivery and sale of shares until the fifth anniversary 
of the date of grant.

Shareholding guidelines

To encourage share 
ownership by the executive 
directors and ensure 
interests are aligned with 
shareholders.

• Executive directors are expected to retain at least  

50 per cent (net of tax) of the shares which vest under 
the LTIP (or any other discretionary long-term 
incentive arrangement that may be introduced in the 
future) until such time as they hold a specified value 
of shares.

• Shares subject to the guidelines (together with any 
unvested share awards) may not be hedged by the 
executive or used as collateral for any loans.

• To the extent that an executive director is not meeting 
the guidelines, he or she will be expected to achieve 
compliance within six years of joining the Board or 
any significant promotion.

• The Committee may set such 

performance conditions as it considers 
appropriate (whether financial or 
non-financial and whether corporate, 
divisional or individual) over a period of 
at least three financial years.

• Once set, performance measures and 
targets will generally remain unaltered 
unless events occur which, in the 
Committee’s opinion, make it 
appropriate to make adjustments to the 
performance conditions, provided that 
any adjusted performance condition is, 
in its opinion, neither materially more 
nor less difficult to satisfy than the 
original condition.

• Executive directors can earn a 

minimum of 25 per cent of the award 
for threshold performance.  
Although not currently envisaged, the 
Committee has the right to lengthen  
the performance period or to make 
similar additional changes, not to the 
benefit of participants.

• The Company will honour the vesting of 
all outstanding awards in accordance 
with the terms of such awards.

• 300 per cent of base salary for Stephen 
Clarke (or any other Chief Executive) 
and 250 per cent of base salary for 
Robert Moorhead (or any other 
executive director).

• Once the shareholding guidelines have 
been met, individuals are expected to 
maintain these levels as a minimum. 
The Committee will review 
shareholdings annually in the context of 
this policy. The Committee will review 
compliance with the policy as awards 
approach maturity.

• The Committee reserves the right to 

alter the shareholding guidelines during 
the period of this policy but any such 
alterations will not make the guidelines 
less onerous.

72

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceElement and purpose

Policy and opportunity

Operation and performance measures

All-employee share plans

To encourage share 
ownership by employees, 
thereby allowing them to 
share in the long-term 
success of the Group and 
align their interests with 
those of the shareholders.

• Executive directors are able to participate in all-

employee share plans on the same terms as other 
Group employees.

• Sharesave – individuals may save up to 
such limit as permitted by the relevant 
legislation (currently £500 each month) 
for a fixed period of three years. At the 
end of the savings period, individuals 
may use their savings to buy ordinary 
shares in the Company at a discount of 
up to 20 per cent of the market price set 
at the launch of each scheme.

• In line with the governing legislation, no 
performance conditions are attached to 
options granted under the Sharesave 
Scheme. In addition, executive directors 
may participate in other comparable all-
employee incentives on the same basis 
as other employees.

On behalf of the Board

Annemarie Durbin
Chair of the Remuneration Committee

19 November 2020

73

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Directors’ report

The directors present their report and the audited consolidated 
financial statements for the financial year ended 31 August 2020. 
The Company is the ultimate parent company of the WH Smith 
group of companies (the ‘Group’). WH Smith PLC is registered in 
England and Wales (Number 5202036) and domiciled in the 
United Kingdom.

The Company has chosen, in accordance with Section 414C(11) of 
the Companies Act 2006, to include certain information in the 
Strategic report that would otherwise be required to be disclosed 
in this Directors’ report, as follows:

Information
Likely future developments in the business
Branches outside the UK
Disclosures concerning greenhouse gas 
emissions and energy consumption
Employment of disabled persons
Employee engagement
Engagement with external stakeholders

Page number
8 to 19
14
29 to 32

32
32, 35, 36
38

Other information, which forms part of this Directors’ report,  
can be found in the following sections of the Annual report:

Section
Corporate governance report
Directors’ biographies
Statement of directors’ responsibilities
Information on use of financial instruments

Page number
38 to 45
54 and 55
77
124 to 127 

This Directors’ report (including information specified above as 
forming part of this report) fulfils the requirements of the 
Corporate governance statement for the purposes of DTR 7.2.

The information required by Listing Rule 9.8.4R is disclosed on 
the following pages of this Annual report:

Subject matter
Allotment of shares for cash 
pursuant to the WH Smith 
employee share incentive plans
Arrangement under which the 
directors waived salary or fees
Arrangement under which the 
WH Smith Employee Benefit 
Trust has waived or agreed to 
waive dividends/future dividends

Page number
73 Directors’ remuneration 
report/ Note 23 on page 127  
of the financial statements
60 and 61 Directors’ 
remuneration report
69 Directors’ 
remuneration report

Dividends
In light of the ongoing uncertainty and the impact of Covid-19  
on the Group which has resulted in the Group making a Headline 
loss before tax1 of £69m*, no interim dividend was declared at the 
half year and the Board will not propose a final dividend in 
relation to the financial year ended 31 August 2020. The Board 
believes that the decision not to pay a dividend is in the best 
long-term interests of shareholders but understands the 
importance of dividends to shareholders and will consider the 
quantum and timing of possible future dividend payments when 
appropriate to do so.

Share capital
WH Smith PLC is a public company limited by shares. The issued 
share capital of the Company, together with details of shares 
issued during the year, is shown in Note 23 to the financial 
statements on page 127.

On 17 October 2019 the Company entered into an agreement to 
purchase the entire share capital of Marshall Retail Group 
Holding Company, Inc., an independent travel retailer operating in 
the United States, for a consideration of $402m. The acquisition 
was part-financed through the net proceeds of a placing of 
7,209,303 new ordinary shares in the Company, at a price of 2150 
pence per placing share (a discount of 4.8 per cent to the 
intra-day price), raising gross proceeds of approximately £155m 
(net of issue costs £152m). The shares were issued and admitted 
to trading on the main market of the London Stock Exchange on 
21 October 2019. At the date of allotment and issue, the placing 
shares issued represented approximately 7 per cent of the issued 
ordinary share capital of the Company. Further information on 
the acquisition can be found in the Strategic report on pages  
8 to 19.

Due to the significant impact of the Covid-19 pandemic on the 
business, the Company consulted with major shareholders and 
banks in April 2020 in order to secure new financing 
arrangements to strengthen its balance sheet, working capital 
and liquidity position. On 9 April 2020, the Company completed a 
placement and subscription of a total of 15,802,768 new ordinary 
shares, raising gross proceeds of approximately £165.9m (net of 
issue costs £160m) at a placing price of 1050 pence per placing 
share (a discount of 4 per cent to the closing share price on 
6 April 2020). The shares were issued and admitted to trading on 
the main market of the London Stock Exchange on 9 April 2020. 
At the date of allotment and issue, the placing shares issued 
represented approximately 13.7 per cent of the issued ordinary 
share capital of the Company. Over the three years preceding the 
issue, there was, including the April 2020 placing, a 17.48 per 
cent increase in share capital due to the non-pre-emptive issue 
of shares for cash by the Company.

The issued share capital of the Company as at 31 August 2020 
was 130,865,456 ordinary shares of 226⁄67p each. These shares are 
listed on the London Stock Exchange and can be held in 
certificated or uncertificated form.

The Company is not aware of any agreements between 
shareholders that may result in restrictions on the transfer of 
securities and voting rights.

There are no restrictions on the transfer of ordinary shares in the 
Company other than certain restrictions imposed by laws and 
regulations (such as insider trading laws and market 
requirements relating to closed periods), including the 
requirements of the Market Abuse Regulation and the Listing 
Rules, and also the Company’s Share Dealing Code whereby 
directors and certain employees of the Company require Board 
approval to deal in the Company’s securities.

1  Headline loss before tax is on a pre-IFRS 16 basis, and excludes non-underlying items. This is an Alternative Performance Measure defined and explained in the Glossary on page 146.

74

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceThe rights and obligations attaching to the Company’s ordinary 
shares, in addition to those conferred on their holders by law, 
are set out in the Company’s Articles of Association, a copy 
of which can be obtained from the Company’s website 
whsmithplc.co.uk. The holders of ordinary shares are entitled to 
receive the Company’s report and accounts, to attend and speak 
at general meetings of the Company, to appoint proxies and to 
exercise voting rights, and to receive a dividend, if declared, 
subject to the deduction of any sums due from the holder of 
ordinary shares to the Company on account of calls or otherwise. 
Changes to the Company’s Articles of Association must be 
approved by special resolution of the Company.

The Trustee of the WH Smith Employee Benefit Trust holds 
ordinary shares in the Company on behalf of the beneficiaries 
of the Trust, who are the employees and former employees of the 
Group. If any offer is made to the holders of ordinary shares to 
acquire their shares, the Trustee will not be obliged to accept or 
reject the offer in respect of any shares which are at that time 
subject to subsisting options, but will have regard to the interests 
of the option holders and can consult them to obtain their views 
on the offer, and subject to the foregoing, the Trustee will take 
the action with respect to the offer it thinks fair.

Purchase of own shares
At the 2020 AGM, authority was given for the Company to 
purchase, in the market, up to 11,505,894 ordinary shares of 
226⁄67p each, renewing the authority granted at the 2019 AGM. 
The Company did not purchase any of its own shares during the 
financial year. The Company intends to renew the authority to 
purchase its own shares at the forthcoming AGM as the directors 
believe that having the flexibility to buy back shares is in the best 
interests of the Company. The directors do not currently envisage 
utilising this authority in the financial year ending 31 August 2021.

Issue of new ordinary shares
During the financial year ended 31 August 2020, 5,024 ordinary 
shares of the Company were issued under the Sharesave 
Scheme at prices between 1434.40p and 1609.60p. The Articles of 
Association of the Company provide that the Board may, subject 
to the prior approval of the members of the Company, be granted 
authority to exercise all the powers of the Company to allot 
shares or grant rights to subscribe for or convert any security 
into shares, including new ordinary shares.

Significant agreements – change of control
A change of control of the Company following a takeover bid may 
cause a number of agreements to which the Company or its 
trading subsidiaries is party, such as commercial trading 
contracts, banking arrangements, property leases, licence and 
concession agreements to take effect, alter or terminate. 
In addition, the service agreements of some senior executives 
and employee share plans would be similarly affected on a 
change of control, including, in the case of some employees, 
in relation to compensation for loss of office.

The Company has an unsecured £200m multi-currency revolving 
credit facility with Barclays Bank PLC, HSBC Bank PLC, 
Santander UK PLC and BNP Paribas for general corporate and 
working capital purposes. If there is a change of control of the 
Company, and agreeable terms cannot be negotiated between 
the parties, any lender may cancel the commitment under the 

facility and all outstanding utilisations for that lender, together 
with accrued interest, shall be immediately payable.

Directors’ conflicts
The Company’s Articles of Association permit the Board to 
consider and, if it sees fit, to authorise situations where a director 
has an interest that conflicts, or may possibly conflict, with the 
interests of the Company (‘Situational Conflicts’). The Board has 
a formal system in place for directors to declare Situational 
Conflicts to be considered for authorisation by those directors 
who have no interest in the matter being considered. In deciding 
whether to authorise a Situational Conflict, the non-conflicted 
directors must act in the way they consider, in good faith, would 
be most likely to promote the success of the Company, and they 
may impose limits or conditions when giving the authorisation,  
or subsequently, if they think this is appropriate. Any Situational 
Conflicts considered by the Board, and any authorisations given, 
are recorded in the Board minutes and in a register of conflicts 
which is reviewed regularly by the Board.

Directors’ indemnities
The Company maintained directors’ and officers’ liability 
insurance in the financial year ended 31 August 2020 and up to 
the date of this report which gives appropriate cover for any legal 
action brought against its directors. The Company has provided 
and continues to provide an indemnity for its directors, which is 
a qualifying third-party indemnity provision for the purposes of 
Section 234 of the Companies Act 2006.

Company’s shareholders
Information provided to the Company pursuant to the Financial 
Conduct Authority’s (FCA) Disclosure Guidance and  
Transparency Rules (DTRs) is published on a Regulatory 
Information Service and on the Company’s website. As at 
31 August 2020, the following information had been received,  
in accordance with DTR5, from holders of notifiable interests in 
the Company’s issued share capital. It should be noted that these 
holdings may have changed since notified to the Company. 
However, notification of any change is not required until the next 
applicable threshold is crossed.

Holder
BlackRock Inc.
Causeway Capital 
Management LLC
M&G PLC
Marathon Asset  
Management LLP
Royal London Asset 
Management Ltd
Standard Life Aberdeen plc

Number
6,553,863
6,559,135

7,971,971
5,968,068

% as at date of 
notification
5.00
5.01

Nature of 
holding
Indirect
Direct

6.92
4.56

Indirect
Indirect

7,565,013

5.78

Direct

9,910,996

7.57

Indirect

a)   On 5 October 2020 Standard Life Aberdeen plc notified the Company of a holding of  

9,330,560 shares (7.13 per cent Indirect holding). Subsequently, on 26 October 2020 Standard 
Life Aberdeen plc notified the Company of an increase in its holding to 9,699,165 shares  
(7.41 per cent Indirect holding).

b)   On 9 October 2020 Causeway Capital Management LLC notified the Company of a holding of 

8,004,093 shares (6.12 per cent Direct holding).

c)   On 6 November 2020 BlackRock Inc. notified the Company that its holding had fallen below 

5 per cent.

The Company received no other notifications in the period 
between 31 August 2020 and the date of this report.

75

Corporate governanceWH Smith PLC Annual Report and Accounts 2020The basis of preparation of the accounts and a more detailed 
explanation of the work undertaken in respect of going concern 
are set out in Note 1 of the financial statements on page 93. 
The longer-term viability statement is in the Strategic report on 
page 28.

Independent auditors
PwC has expressed its willingness to continue in office as 
auditors of the Company. A resolution to re-appoint PwC as 
auditors to the Company and a resolution to authorise the  
Audit Committee to determine its remuneration will be proposed 
at the AGM.

Disclosure of information to the auditors
Having made the requisite enquiries, as far as each of the 
directors is aware, there is no relevant audit information (as 
defined in Section 418 of the Companies Act 2006) of which the 
Company’s auditors are unaware, and each of the directors has 
taken all steps he or she should have taken as a director in order 
to make himself or herself aware of any relevant audit 
information and to establish that the Company’s auditors are 
aware of that information.

Annual General Meeting
The AGM of the Company will be held at the Company’s offices at 
Greenbridge Road, Swindon, Wiltshire SN3 3RX on 20 January 
2021 at 11.30am. The Notice of Annual General Meeting is given, 
together with explanatory notes, in the booklet which 
accompanies this report. As explained in that notice, in light of 
the ongoing Covid-19 pandemic we strongly encourage 
shareholders not to attend the meeting in person and to appoint 
the Chair of the meeting as their proxy to ensure that their vote 
is counted.

This report was approved by the Board on 19 November 2020.

By order of the Board

Ian Houghton
Company Secretary

19 November 2020

Directors’ report continued

Political donations
It is the Company’s policy not to make political donations and no 
political donations, contributions or political expenditure were 
made in the year (2019: £nil).

Going concern
The Group’s business activities, together with the factors that are 
likely to affect its future developments, performance and position, 
are set out in the Strategic report on pages 2 to 37. The Financial 
review on pages 16 to 19 of the Strategic report also describes 
the Group’s financial position, cash flows and borrowing facilities, 
further information on which is detailed in Notes 19 to 22 of the 
financial statements on pages 122 to 127. In addition, Note 22 of 
the financial statements on page 124 includes the Group’s 
objectives, policies and processes for managing its capital;  
its financial risk management objectives; details of its financial 
instruments and hedging activities; and its exposures to credit 
risk and liquidity risk. The Strategic report on pages 21 to 28 also 
highlights the principal risks and uncertainties facing the Group.

The directors are required to assess whether the Group can 
continue to operate for the 12 months from the date of approval 
of these financial statements, and to prepare the financial 
statements on a going concern basis.

The directors report that they have reviewed current performance 
and forecasts, combined with expenditure commitments, 
including capital expenditure and borrowing facilities. 
The potential financial impact of the Covid-19 pandemic has been 
modelled in our cash flow projections for the period to February 
2022 and stress tested by including several severe but plausible 
downside scenarios which are linked to our principal risks. In our 
downside Covid-19 scenario, we have considered the key impacts 
of the pandemic for each business and country in which we 
operate. We have then considered the expected duration of the 
ongoing Covid-19 pandemic, as well as a forecast for the length 
of time to recovery (a return to 2019 sales), based on industry 
projections. As a result of these factors, in our severe but 
plausible scenarios, we do not anticipate that Group sales will 
recover to 2019 levels within the period to February 2022. 
Even with these negative sensitivities for each business taken 
into account, the Group’s cash position is still considered to 
remain strong, as we have strengthened our balance sheet, 
working capital and liquidity position by raising approximately 
£165.9m in April 2020 by a placing of 13.7 per cent of the issued 
ordinary share capital and the maturity on the Group’s two £200m 
term loans was extended to October 2022. The Company also 
secured eligibility for the Government’s Covid Corporate 
Financing Facility (CCFF). Mitigating actions, should they be 
required, are all within management’s control and could include 
reduced dividend cash payments, non-essential overheads and 
non-committed capital expenditure in the period to February 
2022. Having considered the outcome of these assessments, 
it is deemed appropriate to prepare the consolidated financial 
statements on a going concern basis. The directors have also 
assessed the prospects of the Company over a three-year period. 

76

WH Smith PLC Annual Report and Accounts 2020

Corporate governanceStatement of directors’ responsibilities  
in respect of the financial statements

Directors’ confirmations
The directors consider that the Annual report and accounts, 
taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess 
the Group and Company’s position and performance, business 
model and strategy.

Each of the directors, whose names and functions are listed  
in the Directors’ biographies, confirm that, to the best of 
their knowledge:

•  the Company financial statements, which have been prepared 

in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards, 
comprising FRS 101 ‘Reduced Disclosure Framework’,  
and applicable law), give a true and fair view of the assets, 
liabilities, financial position and loss of the Company;

•  the Group financial statements, which have been prepared in 
accordance with IFRSs as adopted by the European Union,  
give a true and fair view of the assets, liabilities, financial 
position and loss of the Group; and

•  the Strategic report includes a fair review of the development 

and performance of the business and the position of the Group 
and Company, together with a description of the principal risks 
and uncertainties that it faces. 

On behalf of the Board

Carl Cowling
Group Chief Executive

Robert Moorhead
Chief Financial Officer and Chief Operating Officer

19 November 2020

The directors are responsible for preparing the Annual report  
and the financial statements in accordance with applicable law 
and regulation.

Company law requires the directors to prepare financial 
statements for each financial year. Under that law the directors 
have prepared the Group financial statements in accordance with 
International Financial Reporting Standards (IFRSs) as adopted 
by the European Union and Company financial statements in 
accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards, comprising FRS 
101 ‘Reduced Disclosure Framework’, and applicable law). 
Under company law the directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and Company and of the 
profit or loss of the Group and Company for that period. 
In preparing the financial statements, the directors are 
required to:

•  select suitable accounting policies and then apply 

them consistently;

•  state whether applicable IFRSs as adopted by the European 
Union have been followed for the Group financial statements 
and United Kingdom Accounting Standards, comprising  
FRS 101, have been followed for the Company financial 
statements, subject to any material departures disclosed and 
explained in the financial statements;

•  make judgements and accounting estimates that are 

reasonable and prudent; and

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Group and 
Company will continue in business.

The directors are also responsible for safeguarding the assets of 
the Group and Company and hence for taking reasonable steps 
for the prevention and detection of fraud and other irregularities.

The directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company and 
enable them to ensure that the financial statements and the 
Directors’ remuneration report comply with the Companies Act 
2006 and, as regards the Group financial statements, Article 4 of 
the IAS Regulation.

The directors are responsible for the maintenance and integrity 
of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

77

Corporate governanceWH Smith PLC Annual Report and Accounts 2020Independent auditors’ report to the members  
of WH Smith PLC

Report on the audit of the financial statements 

Our audit approach

Opinion
In our opinion:

•  WH Smith PLC’s Group financial statements and Company 
financial statements (the 'financial statements') give a true 
and fair view of the state of the Group’s and of the Company’s 
affairs as at 31 August 2020 and of the group’s loss and cash 
flows for the year then ended;

•  the Group financial statements have been properly prepared in 
accordance with International Financial Reporting Standards 
(IFRSs) as adopted by the European Union;

•  the Company financial statements have been properly 

prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards, comprising FRS 101 'Reduced Disclosure 
Framework', and applicable law); and

•  the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006 and, as 
regards the Group financial statements, Article 4 of the 
IAS Regulation.

We have audited the financial statements, included within the 
Annual Report and Accounts (the 'Annual Report'),  
which comprise: the Group and Company balance sheets as 
at 31 August 2020; the Group income statement and Group 
statement of comprehensive income; the Group cash flow 
statement, and the Group and Company statements of changes 
in equity for the year then ended; and the Notes to the financial 
statements, which include a description of the significant 
accounting policies.

Our opinion is consistent with our reporting to the 
Audit Committee.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) ('ISAs (UK)') and applicable law. 
Our responsibilities under ISAs (UK) are further described in the 
Auditors’ responsibilities for the audit of the financial statements 
section of our report. We believe that the audit evidence we 
have obtained is sufficient and appropriate to provide a basis for 
our opinion.

Independence
We remained independent of the Group in accordance with 
the ethical requirements that are relevant to our audit of the 
financial statements in the UK, which includes the FRC’s Ethical 
Standard, as applicable to listed public interest entities, and we 
have fulfilled our other ethical responsibilities in accordance with 
these requirements.

To the best of our knowledge and belief, we declare that non-
audit services prohibited by the FRC’s Ethical Standard were not 
provided to the Group or the Company.

Other than those disclosed in Note 3 to the financial statements, 
we have provided no non-audit services to the Group or the 
Company in the period from 1 September 2019 to 31 August 2020.

78

WH Smith PLC Annual Report and Accounts 2020

Overview
Materiality
•  Overall Group materiality: £6.1 million (2019: £7.6 million), 

based on 5% of the three year average of absolute Headline 
loss/profit before tax.

•  Overall Company materiality: £11.2 million (2019: £6.1 million), 

based on 1% of total assets.

Audit scope
•  For the purposes of scoping the Group audit we have assessed 

the seven areas of the business; High Street, Travel UK, 
InMotion, MRG, Travel International, Company and Central.

•  For the purposes of the Group audit, we performed a full 

scope audit on the High Street, Travel UK, MRG and InMotion 
components, whilst performing specified audit procedures 
over balances within the Central and Company component 
based on their overall size and values of their specific financial 
statement line items. Travel International was not included in 
the scope of our Group work.

•  The audits of the InMotion and MRG components were 

performed by PwC USA.

•  Our audit scoping gave us coverage of 82% of Group loss before 

tax, with 91% coverage of revenue. 

•  We performed a full scope audit over the Company for the 

Company audit.

Key audit matters
•  Covid-19 (Group and Company) 

•  Going concern (Group and Company) 

•  Impairment of store property, plant and equipment and right-

of-use assets

•  Inventory valuation 

•  IFRS 16 Right-of-use asset and lease liability valuation 

•  One off transactions 

•  Acquisition of Marshall Retail Group (‘MRG’) 

•  Pension scheme valuation

The scope of our audit
As part of designing our audit, we determined materiality 
and assessed the risks of material misstatement in the 
financial statements. 

Capability of the audit in detecting irregularities, 
including fraud
Based on our understanding of the Group and industry,  
we identified that the principal risks of non-compliance with 
laws and regulations related to employment law, health and 
safety regulation, GDPR, pensions regulation and general 
food law regulation, and we considered the extent to which 
non-compliance might have a material effect on the financial 
statements. We also considered those laws and regulations 
that have a direct impact on the preparation of the financial 
statements such as the Companies Act 2006, the Listing Rules 
and UK tax legislation. We evaluated management’s incentives 
and opportunities for fraudulent manipulation of the financial 
statements (including the risk of override of controls) and 

Financial statementsdetermined that the principal risks were related to manipulation 
of revenue and or costs, and management bias in accounting 
estimates. The Group engagement team shared this risk 
assessment with the component auditors so that they could 
include appropriate audit procedures in response to such 
risks in their work. Audit procedures performed by the Group 
engagement team and/or component auditors included:

•  Discussions with management and internal audit,  

including consideration of known or suspected instances of 
non-compliance with laws and regulation and fraud;

•  Reviewing legal confirmations from external lawyers;

•  Reviewing the financial statement disclosures and agreement 

to underlying supporting documentation; 

•  Challenging assumptions made by management in 

determining their significant judgements and accounting 
estimates (key audit matters included on Impairment of store 
property, plant & equipment and right-of-use assets, Inventory 
valuation and One off transactions); and

•  Identifying and testing unusual journals posted to revenue, 
journals posted after period close and journals posted by 
senior management.

There are inherent limitations in the audit procedures described 
above and the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the 
financial statements, the less likely we would become aware of 
it. Also, the risk of not detecting a material misstatement due 
to fraud is higher than the risk of not detecting one resulting 
from error, as fraud may involve deliberate concealment by, 
for example, forgery or intentional misrepresentations, or 
through collusion.

Key audit matters
Key audit matters are those matters that, in the auditors’ 
professional judgement, were of most significance in the audit 
of the financial statements of the current period and include 
the most significant assessed risks of material misstatement 
(whether or not due to fraud) identified by the auditors, including 
those which had the greatest effect on: the overall audit strategy; 
the allocation of resources in the audit; and directing the efforts 
of the engagement team. These matters, and any comments we 
make on the results of our procedures thereon, were addressed 
in the context of our audit of the financial statements as a whole, 
and in forming our opinion thereon, and we do not provide a 
separate opinion on these matters. This is not a complete list of 
all risks identified by our audit. 

Key audit matter

How our audit addressed the key audit matter

Covid-19 (Group and Company)
Refer to Note 1 (a), and Note 1 (q) Accounting policies for the 
directors’ disclosure on the impact of Covid-19 on Going concern 
and Non-underlying items, and Note 4 (Non-underlying items).

The pandemic has had a significant impact on the recent trading 
performance of the Group and particularly in the second half of 
the year. The extent of the negative impact of the pandemic on 
future trading performance and measurement of the impacts 
as they relate to the financial statements entails a significant 
degree of estimation uncertainty. 

Management developed a forecast model based on its best 
estimate of the impact of Covid-19 (the ‘base case’). This model 
and related assumptions was used by management in its 
assessment of the carrying value of store assets and goodwill. 

The most significant financial impact to the financial statements 
was in respect of the store asset impairment charge and 
inventory provisioning. These are described in the respective 
key audit matters within this section of our report. Additionally, 
there are a number of non-underlying items in relation to 
restructuring costs which have been recorded as a result of the 
impact of Covid-19 on the business. The classification of these 
has been detailed in the one-off transactions key audit matter. 
Refer to Note 4 in the financial statements. 

The base case, along with a downside scenario, (the ‘severe but 
plausible’ model), was used to underpin the directors’ going 
concern assessment, refer to Note 1 (a) Basis of preparation and 
the separate key audit matter.

We evaluated the base case forecast by comparing 
assumptions to third party forecast data. 

Our audit procedures on the base case and the severe but 
plausible case models are set out in the Going concern key 
audit matter.

We ensured that the base case was consistently applied to 
other accounting judgements including asset carrying value 
assessments and going concern.

We considered the appropriateness of the directors’ disclosures 
in the financial statements of the impact of the current 
environment and the increased uncertainty on the accounting 
estimates and found these to be adequate. We tested the costs 
caused by Covid-19 to supporting evidence and considered 
the disclosures of Covid-19 specific costs to be reasonable as 
detailed within the One off transactions key audit matter.

We considered the carrying value of the Company investments 
in light of the impact of Covid-19, and noted no impairment. 

The directors considered the Government announcement on 
31 October 2020 to be a non-adjusting post balance sheet 
event and therefore did not update the base case forecast 
for the purposes of assessing the carrying value of balance 
sheet assets. We evaluated the disclosures included in the 
financial statements and found them to be appropriate. 
The going concern assessment was updated for the impact of 
this announcement.

We considered whether changes to working practices brought 
about by Covid-19 had an adverse impact on the effectiveness 
of management’s business process and IT controls. Our work 
did not identify any evidence of material deterioration in the 
control environment.

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Financial statementsWH Smith PLC Annual Report and Accounts 2020 
Independent auditors’ report to the members  
of WH Smith PLC continued

Key audit matter

How our audit addressed the key audit matter

Going concern (Group and Company)
Refer to Note 1 (a) Accounting policies for the basis of 
preparation regarding Going concern.

We agree with the Directors’ conclusion to prepare the financial 
statements on a going concern basis. In forming this conclusion 
we have performed the following:

•  ensured the mathematical accuracy of the models

•  confirmed that consistent approaches to going concern, 
viability, impairment and other key areas of estimation 
assumptions have been used

•  assessed the reasonableness of estimates made regarding 
the inclusion of a six-week lockdown in the base case and 
three-month lockdown in the severe but plausible case 

•  compared the assumptions regarding the timing and extent 

of recovery from Covid-19, to historical actuals and third party 
forecast data

•  critically assessed the forecast cost mitigations applied to the 
severe but plausible case and performed sensitivity analysis to 
assess the impact on liquidity headroom

No significant issues were identified from our work.

In addition to the above, we have obtained evidence of the 
covenant waivers for February 2021 and August 2021.

We consider the disclosure within the Basis of Preparation 
to appropriately highlight the process the directors 
have undertaken and the judgements, estimates and 
uncertainty involved.

In undertaking their assessment of going concern for the 
Company and Group, the directors modelled future business 
performance and cashflow forecast, by means of a ‘base case’ 
and a ‘severe but plausible’ discounted cash flow model. In both 
models, the directors considered the financing available to the 
Group and associated debt covenants, including the covenant 
waivers that the Group has obtained in relation to its financing 
facilities in February and August 2021. Anticipated cost savings 
have been included. 

The base case model assumes a six-week lockdown from 
1 November 2020 with a steady recovery thereafter. The severe 
but plausible model sensitises the base case and assumes a 
three-month lockdown ending January 2021. The sales forecast 
thereafter mirrors those that were experienced after the first 
lockdown of 2020, incorporating a further haircut on the base 
case revenue assumptions. In both scenarios, the lockdowns 
assume that WH Smith stores located within hospitals and 
those with Post Offices remain open, consistent with March to 
June 2020.

Taking into account both the base case and severe but plausible 
scenario, the directors concluded that the Group has sufficient 
resources available to meet its liabilities as they fall due and 
is therefore a going concern. Further details of the directors’ 
assessment are included within the Directors’ report on  
page 76.

Due to the on-going Covid-19 pandemic, which has led to the 
mandatory closure of non-essential retail for two separate 
periods in 2020, there is significant judgement in developing 
the cash flow forecasts, in particular, the assumptions relating 
to revenue. We therefore focused audit effort on the going 
concern risk. 

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WH Smith PLC Annual Report and Accounts 2020

Financial statementsKey audit matter

How our audit addressed the key audit matter

Impairment of store property, plant & equipment and 
right-of-use assets
Refer to Note 1 (q), Accounting policies for the directors’ 
disclosure on the critical accounting judgements and key 
sources of estimation uncertainty and Notes 12 and 13 (Property, 
plant & equipment and Right-of-use assets).

In respect of the opening impairment provision recorded 
on transition to IFRS 16, we assessed the methodology for 
determining the value-in-use of the CGUs. We assessed the 
appropriateness of the discount rate and assumptions applied 
and assessed the reasonableness of the impairment charge 
calculated. We satisfied ourselves that it was appropriate.

The Group has a material operational retail asset base which 
may be vulnerable to impairment in the event of trading 
performance being below expectations. For the purposes of 
impairment testing, each retail store is considered to be a 
separate cash generating unit (CGU).

Following implementation of IFRS 16, there has been a material 
increase in this asset base, as right-of-use assets in respect 
of the Group’s leases are now capitalised in accordance with 
that standard. On transition to IFRS 16, the Group re-measured 
its impairment provisions in respect of its retail store leases. 
This resulted in an impairment of £21m.

In the year, an impairment trigger was identified for the entire 
portfolio of stores as a result of the adverse impact of Covid-19 
on trading. 

As explained in the financial statement notes, there is significant 
uncertainty as to the ultimate impact of the Covid-19 pandemic 
on the Group’s operations and the global economy and by 
extension the future trading levels of the Group.

The value-in-use models used to determine the amount of any 
impairment charge are based on store specific assumptions.

Management’s assessment resulted in the recognition of an 
impairment charge of £134m.

We focussed on this area because of the inherent judgement and 
estimation uncertainty involved in determining key assumptions 
such as the future sales profile and discount rates, particularly 
given the uncertainty associated with Covid-19, and the 
magnitude of the assets under consideration.

In respect of the CGU impairment assessment at year end,  
we obtained an understanding of how management had 
developed its forecast for the future trading conditions of the 
Group, following the emergence of Covid-19. We satisfied 
ourselves that the forecasts were reasonable and had been 
prepared with appropriate Board involvement. In forming this 
conclusion, we benchmarked the projections of trading and 
recovery to pre-Covid levels against forecasts of credible third 
parties. With the assistance of our valuation experts we tested 
the value-in-use models, including challenging management 
forecasts at a store level, as well other assumptions such as 
the sales profile, assumptions under-pinning the timing of 
recovery and discount rate, and found that these assumptions 
were reasonable. We assessed the mathematical accuracy and 
integrity of the impairment models and determined that the 
impairment charge had been appropriately calculated. Given the 
estimation uncertainty inherent in the impairment calculations, 
particularly given the impact of Covid-19, the financial 
statements include a sensitivity analysis (refer to Note 12). 
Having re-performed the sensitivity calculations and considered 
whether any other sensitivities might be more appropriate, we 
are satisfied that the financial statements adequately disclose 
the potential risk of future impairment or requirement for 
reversal of impairment if the performance of the stores differs 
from that forecast.

We considered whether the disclosure of the impairment charge 
as ‘directly attributable to Covid-19’ was appropriate and were 
satisfied that there was evidence that supports this statement.

81

Financial statementsWH Smith PLC Annual Report and Accounts 2020Independent auditors’ report to the members  
of WH Smith PLC continued

Key audit matter

How our audit addressed the key audit matter

For both the underlying and non-underlying provisions we 
critically assessed the basis for the inventory provisions, 
the consistency of the provisioning methodology and the 
reasonableness of the overall provisioning in light of the impact 
of Covid-19. We gained an understanding of each provision 
category and analysed the movement between the current year 
and prior year.

In testing the underlying provision, we developed an independent 
expectation of the provision required using a combination of 
ageing analysis and historic inventory turn data. We performed 
testing over the ageing data to ensure its accuracy.

For the portion of the non-underlying provision that relates to 
perishable inventory, we developed an independent expectation 
based on historic and future inventory turn and write-offs and 
verified that the provision was materially accurate. We verified 
the accuracy of the historic write-offs by agreeing them to the 
Income Statement. For book stock we developed an independent 
expectation using the inventory turn pattern throughout the year.

The provisions are consistent with the Group’s accounting policy 
and also reflect changes in the ageing profile and estimated 
future sales forecasts resulting from Covid-19. We satisfied 
ourselves that the inventory provisions were materially accurate.

Given the estimation uncertainty inherent in determining the 
provisions, a sensitivity analysis has been presented in the 
financial statements (refer to Note 1(q). 

Inventory valuation
Refer to Note 1 (h) and Note 1 (q) for the inventory accounting 
policy and the directors’ disclosure of the critical accounting 
judgements and key sources of estimation uncertainty.

Inventory consists of a number of product categories including 
books, news and magazines, impulse, stationery, travel essentials 
and digital. As at 31 August 2020, inventory was £150m.

A large proportion of inventory is supplied through sale or return 
arrangements, including the majority of books, newspapers 
and magazines and therefore the valuation of these items are 
considered to be lower risk, however a number of inventory lines 
are perishable and items such as firm sale books, digital, fashion 
and journey solutions are at greater risk of obsolescence in a 
reduced trading environment.

Historically the Group has recognised an ‘underlying’ inventory 
provision primarily based on ageing profile and obsolescence risk 
based on historic sales performance. This has been calculated in 
the current year using consistent assumptions. 

The impact of Covid-19 has been to introduce significant 
uncertainty with respect to the Group’s future performance and 
has had a material impact on the level of inventory risk within 
the business through a combination of reduced rates of sale, the 
loss of sale clearance events, deteriorating clearance sales, stock 
commitments placed prior to lockdown and the heightened risk of 
dated product reaching its use-by or warranty date. Accordingly, 
the approach to provisioning for short-dated inventory and 
inventory obsolescence was reviewed and an additional,  
‘non-underlying’ provision was recognised (refer to Note 4).

Judgement is required to estimate future sales to clear this 
inventory and intentions with respect to alternative exit routes for 
inventory which attract different provisioning rates.

We focused on the valuation of the inventory provisions due to the 
size of the balance and provision and the estimates involved in 
determining the future sales forecasts and the complexity of the 
calculation due to the number of inventory categories.

82

WH Smith PLC Annual Report and Accounts 2020

Financial statementsKey audit matter

How our audit addressed the key audit matter

IFRS 16 Right-of-use asset and lease liability valuation
Refer to Note 1 (g) of Accounting policies; Leasing and Note 13 
and 16 (Right-of-use assets and Lease liabilities). 

As at 1 September 2019, the Group adopted the new accounting 
standard IFRS 16: Leases; this supersedes the previous lease 
guidance IAS 17. The Group has a significant number of leases 
related to its property portfolio, principally in relation to its retail 
stores. Accordingly, the implementation of IFRS 16 has had a 
material impact on the Group financial statements. 

The scale of the lease portfolio increases the risk that 
incomplete or inaccurate lease data could result in a 
misstatement of lease balances. In addition, implementation of 
IFRS 16 requires management to make certain judgements in 
respect of its leases, namely: 

•  Identification of a lease, whereby those which include 

substantive substitution rights or are short term have been 
excluded; and 

•  Determination of the incremental borrowing rate (‘IBR’) which 

is the discount rate applied to its lease calculations

A lease liability of £559m and right-of-use asset of £413m (net 
of impairment) were recognised at year end. Movements in the 
year relating to these balances are described in Note 13 and 16.

The Group elected to adopt the optional practical expedient for 
Covid-19 rent concessions, resulting in the concession being 
accounted for as a variable lease payment. The value of the 
concessions recognised within the Income Statement is £15m.

One off transactions 
Refer to Note 1 (q) for the directors’ disclosure on the critical 
accounting judgements and key sources of estimation 
uncertainty and Note 4 (Non-underlying items).

The Group has historically included ‘Non-underlying items’ on 
the face of the Group Income Statement and discussed these 
items in the Annual Report. 

Given the quantum and number of non-underlying items in the 
year, we focused on the presentation of these items to ensure 
they were treated consistently with the Group’s accounting policy.

We performed procedures over the completeness of the leases 
included within the transition. In addition, we performed 
inquiries across the business including procurement, property 
and business development teams in order to identify any leases 
that had been excluded from the assessment. No exceptions 
were noted.

We analysed management’s process for identifying a lease and 
substantiated the basis upon which leases were excluded from 
IFRS 16 due to landlord substitution rights.

The IBRs were assessed by our valuation specialists and were 
found to be within an acceptable range.

A substantive procedure was performed to test the accuracy of 
the inputs into the IFRS 16 calculation by verifying a sample of 
original lease contracts. We recalculated the balances based on 
the audited inputs, with no material exceptions noted.

We performed procedures over the reconciliation of the 
operating lease commitment under IAS 17 as at 31 August 2019 
to the opening lease liability under IFRS 16 on 1 September 2019 
and noted no material differences. 

We assessed the subsequent accounting treatment of leases, 
performing substantive procedures over material movements in 
the balances with no material exceptions noted. 

Management’s disclosures within Notes 13 and 16 of the 
financial statements were reviewed and considered appropriate. 

We substantiated a sample of non-underlying items to 
corroborating evidence. We considered whether the designation 
of items as ‘non-underlying’ was consistent with the Group’s 
accounting policy as disclosed in Note 1 and treatment in 
prior years. 

We considered the evidence to support the segregation of 
‘costs attributable to Covid-19’ and did not identify any arbitrary 
splitting of items between Covid-19 and non Covid-19.

Based on our procedures, we are satisfied that the treatment 
and classification of non-underlying items is consistent with the 
Group’s policy.

83

Financial statementsWH Smith PLC Annual Report and Accounts 2020Independent auditors’ report to the members  
of WH Smith PLC continued

Key audit matter

How our audit addressed the key audit matter

Acquisition of Marshall Retail Group (‘MRG’)
Refer to Note 1 (e), Accounting policies: ‘Business combinations’ 
and Note 27 (Acquisitions).

The Group acquired the entire issued share capital of MRG on 
20 December 2019 for a total consideration of £317m.

A fair value exercise was performed over the consolidated MRG 
Group balance sheet as at the acquisition date and an external 
expert was used to complete a purchase price allocation 
exercise. This resulted in the recognition of £29m of intangible 
assets relating to the MRG brand and £258m of goodwill 
which has been allocated to the Travel grouping of CGUs. 
These numbers are provisional subject to the finalisation of fair 
value adjustments.

We focused on risk of valuation of the assets, specifically the 
brand, as this requires significant estimation. 

In order to determine the value of the brand, management 
applied the relief from royalties valuation approach. 
This calculation was based on the forecast revenue stream of 
MRG stores for the next 20 years, being the estimated useful life 
of the brand.

Pension scheme valuation
Refer to Note 1 (q) for the directors’ disclosure on the critical 
accounting judgements and key sources of estimation 
uncertainty and Note 5 (Retirement benefit obligations).

The Group has two defined benefit pension plans which 
comprise total gross plan assets of £1,419m and total pension 
liabilities of £1,152m which are significant in the context of 
the overall balance sheet of the Group. The valuation of the 
schemes’ liabilities requires judgement and technical expertise 
in choosing appropriate assumptions. The Group uses third-
party actuaries to calculate the schemes’ liabilities. Changes to 
a number of the key assumptions can have a material impact on 
the pension balance (refer Note 5).

The most recent triennial valuation was completed in 
November 2020.

We focused on this area because of the financial impact of the 
judgements inherent in the valuation of the schemes’ liabilities 
due to these assumptions.

Pension costs of £14m have been recognised as a non 
underlying item in relation to the equalisation of pension 
benefits relating to a period between 1 April 1992 and 29 July 
1993 ('Barber equalisation'). 

In order to obtain evidence over the opening balance sheet we 
reviewed the predecessor auditor working papers as well as 
performed audit procedures over the rollback from MRG’s year 
end date to the date of acquisition. 

We obtained the sale and purchase agreement and other 
supporting documentation and agreed these to the acquisition 
accounting calculation.

We obtained the provisional schedules and re-calculated the 
goodwill arising on acquisition with no issues noted.

The most judgemental adjustment was the valuation of the 
brand. We engaged our specialists to test the reasonableness  
of the valuation methodology. 

We obtained the actuarial report for the WH Smith Pension Trust 
Retail Section for the scheme as at 31 August 2020.

We reviewed the pension assumptions, including discount rates, 
salary increases, inflation and mortality rates. We considered 
and challenged the reasonableness of the actuarial assumptions 
comparing the discount and inflation rates used to our internally 
developed benchmark ranges, finding them to be within an 
acceptable range. Other assumptions were also assessed and 
considered to be reasonable.

We obtained the latest census data information from both the 
actuary and payroll and agreed a sample of the data used by the 
actuary to the supporting payroll information without exception.

For the Barber equalisation adjustment, we reviewed the 
methodology applied and the information obtained from the 
actuary for computing the past service cost impact and  
re-performed the computation using the same data and criteria 
without exception. There is no impact on the balance sheet 
arising from this adjustment as the pension scheme is in a 
surplus position. We ensured that the classification of the  
£14m charge is appropriate given its nature and size, and 
ensured this was consistent with the Group’s policy on non 
underlying items.

84

WH Smith PLC Annual Report and Accounts 2020

Financial statementsHow we tailored the audit scope
We tailored the scope of our audit to ensure that we performed 
enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the 
Group and the Company, the accounting processes and controls, 
and the industry in which they operate.

For the purposes of scoping the Group audit we have assessed 
the seven areas of the business; High Street, Travel UK, InMotion, 
MRG, Travel International, Central and Company.

There are four significant components. High Street and Travel 
UK were audited by the UK Group team, and InMotion and MRG 
were audited by PwC US as component auditors operating under 
our instruction. Audit work was performed over the consolidation 
process, tax, impairment and going concern at a UK Group 
level. Where the work was performed by the component auditor, 
we determined the level of involvement we needed to have in 
their audit work to be able to conclude whether sufficient audit 
evidence had been obtained as a basis for our opinion on the 
Group financial statements as a whole. As part of our year end 
procedures, due to the restrictions imposed by Covid, the majority 
of our work was performed remotely, however we did attend 
physical stock counts. We held detailed discussions with the 
InMotion and MRG component audit teams, including evaluation 
of and remote review of the work performed, update calls on 
the progress of their fieldwork and by attending the clearance 
meetings with management via video call. We also visited 
the MRG component and relevant PwC US audit team during 
the year. 

The components where we performed audit work accounted for 
82% of Group loss before tax and 91% of revenue. 

We performed specified audit procedures over balances within 
the Central and Company components based on their overall 
size and values of their specific financial statement line items. 
Travel International was not included in the scope of our 
Group work.

For the Company financial statements, we performed a full scope 
audit, providing us with 100% coverage.

Materiality
The scope of our audit was influenced by our application of 
materiality. We set certain quantitative thresholds for materiality. 
These, together with qualitative considerations, helped us 
to determine the scope of our audit and the nature, timing 
and extent of our audit procedures on the individual financial 
statement line items and disclosures and in evaluating the effect 
of misstatements, both individually and in aggregate on the 
financial statements as a whole. 

Based on our professional judgement, we determined materiality 
for the financial statements as a whole as follows:

Overall  
materiality
How we 
determined it

Rationale for 
benchmark applied

Group financial 
statements
£6.1 million  
(2019: £7.6 million).
5% of the three year 
average of absolute 
Headline loss/profit 
before tax.
Based on the 
benchmarks used 
in the annual 
report, Headline 
loss/profit before 
tax is the primary 
measure used by 
the shareholders 
in assessing the 
performance of 
the Group and is a 
generally accepted 
auditing benchmark.

Company financial 
statements
£11.2 million  
(2019: £6.1 million).
1% of total assets.

As the parent 
entity, WH Smith 
PLC is a holding 
company for the 
Group and therefore 
the materiality 
benchmark has 
been determined to 
be based on total 
assets which is a 
generally accepted 
auditing benchmark.

For each component in the scope of our Group audit, we 
allocated a materiality that is less than our overall Group 
materiality. The range of materiality allocated across components 
was between £5.0 million and £5.3 million.

We agreed with the Audit Committee that we would report to 
them misstatements identified during our audit above £305,000 
(Group audit) (2019: £380,000) and £563,000 (Company audit) 
(2019: £300,000) as well as misstatements below those amounts 
that, in our view, warranted reporting for qualitative reasons.

85

Financial statementsWH Smith PLC Annual Report and Accounts 2020Independent auditors’ report to the members  
of WH Smith PLC continued

Going concern
In accordance with ISAs (UK) we report as follows:

We have nothing to report.

and explain how they are being managed or mitigated.

Strategic report and Directors’ report
In our opinion, based on the work undertaken in the course of the 
audit, the information given in the Strategic Report and Directors’ 
Report for the year ended 31 August 2020 is consistent with the 
financial statements and has been prepared in accordance with 
applicable legal requirements. (CA06)

In light of the knowledge and understanding of the Group and 
Company and their environment obtained in the course of the 
audit, we did not identify any material misstatements in the 
Strategic Report and Directors’ Report. (CA06)

The directors’ assessment of the prospects of the Group  
and of  the principal risks that would threaten the solvency  
or liquidity of the Group
We have nothing material to add or draw attention to regarding:

•  The directors’ confirmation on page 21 of the Annual Report 

that they have carried out a robust assessment of the principal 
risks facing the Group, including those that would threaten its 
business model, future performance, solvency or liquidity.

•  The disclosures in the Annual Report that describe those risks 

•  The directors’ explanation on page 28 of the Annual Report as 

to how they have assessed the prospects of the Group,  
over what period they have done so and why they consider that 
period to be appropriate, and their statement as to whether 
they have a reasonable expectation that the Group will be able 
to continue in operation and meet its liabilities as they fall 
due over the period of their assessment, including any related 
disclosures drawing attention to any necessary qualifications 
or assumptions.

We have nothing to report having performed a review of 
the directors’ statement that they have carried out a robust 
assessment of the principal risks facing the Group and statement 
in relation to the longer-term viability of the Group. Our review 
was substantially less in scope than an audit and only consisted 
of making inquiries and considering the directors’ process 
supporting their statements; checking that the statements are 
in alignment with the relevant provisions of the UK Corporate 
Governance Code (the 'Code'); and considering whether the 
statements are consistent with the knowledge and understanding 
of the Group and Company and their environment obtained in the 
course of the audit. (Listing Rules)

Outcome
We have nothing material to 
add or to draw attention to.

However, because not all 
future events or conditions  
can be predicted, this 
statement is not a guarantee 
as to the Group’s and 
Company’s ability to continue 
as a going concern. 

Reporting obligation
We are required to report if we 
have anything material to add 
or draw attention to in respect 
of the directors’ statement in 
the financial statements about 
whether the directors considered 
it appropriate to adopt the going 
concern basis of accounting 
in preparing the financial 
statements and the directors’ 
identification of any material 
uncertainties to the Group’s 
and the Company’s ability to 
continue as a going concern over 
a period of at least twelve months 
from the date of approval of the 
financial statements.

We are required to report if the 
directors’ statement relating to 
Going Concern in accordance with 
Listing Rule 9.8.6R(3) is materially 
inconsistent with our knowledge 
obtained in the audit.

Reporting on other information 
The other information comprises all of the information in the 
Annual Report other than the financial statements and our 
auditors’ report thereon. The directors are responsible for the 
other information. Our opinion on the financial statements 
does not cover the other information and, accordingly, we do 
not express an audit opinion or, except to the extent otherwise 
explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing 
so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the audit, or otherwise appears to be materially 
misstated. If we identify an apparent material inconsistency or 
material misstatement, we are required to perform procedures 
to conclude whether there is a material misstatement of the 
financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing 
to report based on these responsibilities.

With respect to the Strategic Report and Directors’ Report, 
we also considered whether the disclosures required by the 
UK Companies Act 2006 have been included.

Based on the responsibilities described above and our work 
undertaken in the course of the audit, the Companies Act 2006 
(CA06), ISAs (UK) and the Listing Rules of the Financial Conduct 
Authority (FCA) require us also to report certain opinions and 
matters as described below (required by ISAs (UK) unless 
otherwise stated).

86

WH Smith PLC Annual Report and Accounts 2020

Financial statementsA further description of our responsibilities for the audit of the 
financial statements is located on the FRC’s website at:  
frc.org.uk/auditorsresponsibilities. This description forms part  
of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and 
only for the Company’s members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006 and for no other 
purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to 
whom this report is shown or into whose hands it may come 
save where expressly agreed by our prior consent in writing.

Other required reporting

Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, 
in our opinion:

•  we have not received all the information and explanations we 

require for our audit; or

•  adequate accounting records have not been kept by the 

Company, or returns adequate for our audit have not been 
received from branches not visited by us; or

•  certain disclosures of directors’ remuneration specified by law 

are not made; or

•  the Company financial statements and the part of the 

Directors’ Remuneration report to be audited are not in 
agreement with the accounting records and returns. 

We have no exceptions to report arising from this responsibility.

Appointment
Following the recommendation of the audit committee, 
 we were appointed by the members on 21 January 2015 to audit 
the financial statements for the year ended 31 August 2015 and 
subsequent financial periods. The period of total uninterrupted 
engagement is 6 years, covering the years ended 31 August 2015 
to 31 August 2020.

Jonathan Lambert (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
London

19 November 2020

Other Code Provisions
We have nothing to report in respect of our responsibility to 
report when: 

•  The statement given by the directors, on page 45, that they 
consider the Annual Report taken as a whole to be fair, 
balanced and understandable, and provides the information 
necessary for the members to assess the Group’s and 
Company’s position and performance, business model and 
strategy is materially inconsistent with our knowledge of the 
Group and Company obtained in the course of performing 
our audit.

•  The section of the Annual Report on page 46 describing the 
work of the Audit Committee does not appropriately address 
matters communicated by us to the Audit Committee.

•  The directors’ statement relating to the Company’s compliance 

with the Code does not properly disclose a departure from 
a relevant provision of the Code specified, under the Listing 
Rules, for review by the auditors.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report 
to be audited has been properly prepared in accordance with the 
Companies Act 2006. (CA06)

Responsibilities for the financial statements 
and the audit

Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ 
Responsibilities in respect of the financial statements set out 
on page 77, the directors are responsible for the preparation 
of the financial statements in accordance with the applicable 
framework and for being satisfied that they give a true and fair 
view. The directors are also responsible for such internal control 
as they determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the Group’s and the Company’s ability 
to continue as a going concern, disclosing, as applicable,  
matters related to going concern and using the going concern 
basis of accounting unless the directors either intend to liquidate 
the Group or the Company or to cease operations, or have no 
realistic alternative but to do so.

Auditors’ responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditors’ report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements. 

87

Financial statementsWH Smith PLC Annual Report and Accounts 2020Group income statement 
For the year ended 31 August 2020

£m

Continuing operations
Revenue
Group operating (loss)/profit
Finance costs
(Loss)/profit before tax
Income tax credit/(expense)
(Loss)/profit for the year 

Attributable to equity holders of the parent
Attributable to non-controlling interests

(Loss)/earnings per share
Basic
Diluted 

Equity dividends per share4

20201

Non- 
underlying 
items3

Note

Headline2

20191

Non- 
underlying 
items3

Total

Headline2

1,021
(48)
(20)
(68)
16
(52)

(52)
–
(52)

2
2, 3
7

8

10
10

–
(212)
–
(212)
25
(187)

(187)
–
(187)

1,021
(260)
(20)
(280)
41
(239)

(239)
–
(239)

(199.2)p
(199.2)p

1,397
160
(5)
155
(28)
127

125
2
127

–
(20)
–
(20)
1
(19)

(19)
–
(19)

Total

1,397
140
(5)
135
(27)
108

106
2
108

98.1p
97.2p

58.2p

1  The Group has initially applied IFRS 16 at 1 September 2019, using the modified retrospective approach. Under this approach, comparative information is not restated and the cumulative effect of 

applying IFRS 16 is recognised in Retained earnings at the date of initial application (see Note 29).

2 

‘Headline’ denotes an alternative performance measure. The Group has defined and explained the purpose of its alternative performance measures in the Glossary on page 146.

3  See Note 4 for an analysis of Non-underlying items. See Glossary on page 146 for definition of Alternative Performance Measures. 

4  Prior year equity dividends per share is the final dividend of 41.0p and the interim dividend of 17.2p. The Board of Directors do not propose a dividend in respect of the year end 31 August 2020.

88

WH Smith PLC Annual Report and Accounts 2020

Financial statementsGroup statement of comprehensive income 
For the year ended 31 August 2020

£m

(Loss)/profit for the year 
Other comprehensive (loss)/income:

Items that will not be reclassified subsequently to the income statement:
Actuarial gains/(losses) on defined benefit pension schemes

Items that may be reclassified subsequently to the income statement:
(Losses)/gains on cash flow hedges
 – Net fair value (losses)/gains
 – Reclassified and recognised in inventories
 – Reclassified and recognised in goodwill
 – Reclassified and reported in the income statement
Exchange differences on translation of foreign operations

Other comprehensive (loss)/income for the year, net of tax
Total comprehensive (loss)/income for the year

Attributable to equity holders of the parent
Attributable to non-controlling interests

Note

2020¹

(239)

2019¹

108

5

11
11

(8)
(1)
8
(1)
(22)
(24)

(13)
(252)

(252)
–
(252)

(3)
(3)

2
(1)
–
–
10
11

8
116

114
2
116

1  The Group has initially applied IFRS 16 at 1 September 2019, using the modified retrospective approach. Under this approach, comparative information is not restated and the cumulative effect of 

applying IFRS 16 is recognised in Retained earnings at the date of initial application (see Note 29).

89

Financial statementsWH Smith PLC Annual Report and Accounts 2020Group balance sheet 
As at 31 August 2020

£m
Non-current assets
Goodwill 
Other intangible assets
Property, plant and equipment
Right-of-use assets
Investments in joint ventures
Deferred tax assets
Trade and other receivables

Current assets
Inventories
Trade and other receivables
Derivative financial assets
Current tax receivable
Cash and cash equivalents 

Total assets
Current liabilities
Trade and other payables
Bank overdrafts and other borrowings
Retirement benefit obligations
Lease liabilities
Current tax liabilities
Short-term provisions

Non-current liabilities
Retirement benefit obligations
Bank loans and other borrowings
Long-term provisions
Lease liabilities
Deferred tax liabilities
Other non-current liabilities

Total liabilities
Total net assets
Shareholders’ equity
Called up share capital
Share premium
Capital redemption reserve
Translation reserve
Other reserves
Retained earnings
Total equity attributable to the equity holders of the parent
Non-controlling interests
Total equity

Note

2020¹

2019¹

11
11
12
13

18
14

14
22

19

15
19
5
16

17

5
19
17
16
18

23

26

418
75
192
413
2
23
9
1,132

150
49
–
8
108
315
1,447

(241)
–
(1)
(130)
–
(5)
(377)

(3)
(400)
(9)
(429)
(2)
–
(843)
(1,220)
227

29
315
13
(14)
(279)
158
222
5
227

176
49
201
–
4
8
10
448

174
73
2
–
49
298
746

(250)
(15)
(1)
(5)
(7)
(1)
(279)

(3)
(200)
(4)
(9)
(3)
(11)
(230)
(509)
237

24
9
13
8
(274)
455
235
2
237

1  The Group has initially applied IFRS 16 at 1 September 2019, using the modified retrospective approach. Under this approach, comparative information is not restated and the cumulative effect of 

applying IFRS 16 is recognised in Retained earnings at the date of initial application (see Note 29).

The consolidated financial statements of WH Smith PLC, registered number 5202036, on pages 88 to 142 were approved by the  
Board of Directors and authorised for issue on 19 November 2020 and were signed on its behalf by:

Carl Cowling 
Group Chief Executive 

Robert Moorhead 
Chief Financial Officer and Chief Operating Officer

90

WH Smith PLC Annual Report and Accounts 2020

Financial statements 
 
 
Group cash flow statement
For the year ended 31 August 2020

£m
Operating activities 
Cash generated from operating activities
Interest paid2
Net cash inflow from operating activities
Investing activities
Purchase of property, plant and equipment
Purchase of intangible assets
Acquisition of subsidiaries, net of cash acquired
Net cash outflow from investing activities
Financing activities
Dividend paid
Distributions to non-controlling interests
Proceeds from share placings
Issue of new shares for employee share schemes
Purchase of own shares for cancellation
Purchase of own shares for employee share schemes
Proceeds from borrowings
Repayments of borrowings
Financing arrangement fees
Repayments of obligations under leases
Net cash inflow from financing activities 

Net increase in cash and cash equivalents in the year

Opening cash and cash equivalents
Effect of movements in foreign exchange rates
Closing cash and cash equivalents

Reconciliation of net cash flow to movement in net debt3
£m
Net debt at beginning of the year
Net increase in cash and cash equivalents
Impact of adoption of IFRS 16
Lease liability acquired through business combinations
Decrease in debt
Increase in long-term borrowings
Net movement in lease liability
Effect of movements in foreign exchange rates
Net debt at end of the year

Note

2020¹

2019¹

21

27

9

23
23
23

19
19

19

Note

29
27

19

94
(13)
81

(67)
(12)
(316)
(395)

(47)
1
312
–
–
(2)
200
(15)
(3)
(72)
374

60

49
(1)
108

2020¹
(180)
60
(479)
(106)
15
(200)
32
7
(851)

153
(4)
149

(47)
(12)
(161)
(220)

(60)
(2)
–
1
(32)
(7)
200
(18)
(1)
(6)
75

4

45
–
49

2019¹
(2)
4
–
–
18
(200)
–
–
(180)

1  The Group has initially applied IFRS 16 at 1 September 2019, using the modified retrospective approach. Under this approach, comparative information is not restated and the cumulative effect  

of applying IFRS 16 is recognised in Retained earnings at the date of initial application (see Note 29).

2 

Includes interest payments of £6m on lease liabilities.

3  Net debt is an Alternative Performance Measure defined and explained in the Glossary on page 146. Further information on the items in the above reconciliation are provided in Note 19.

91

Financial statementsWH Smith PLC Annual Report and Accounts 2020Group statement of changes in equity
For the year ended 31 August 2020

£m
Balance at 31 August 2019
Impact of adoption of IFRS 16 (Note 29)
Adjusted balance at 1 September 2019
Loss for the year
Other comprehensive loss:
Actuarial gains on defined benefit pension 
schemes (Note 5)
Cash flow hedges
Exchange differences on translation of 
foreign operations
Total comprehensive loss for the year
Issue of new shares (Note 23)
Dividends paid (Note 9)
Net cash flows from non-controlling 
interests
Employee share schemes
Non-controlling interests arising on 
acquisition (Note 27)
Balance at 31 August 2020

£m
Balance at 1 September 2018
Profit for the year
Other comprehensive income/(loss):
Actuarial losses on defined benefit pension 
schemes
Cash flow hedges
Exchange differences on translation of 
foreign operations
Total comprehensive income for the year
Recognition of share-based payments
Premium on issue of shares (Note 23)
Dividends paid (Note 9)
Distributions to non-controlling interests
Employee share schemes
Purchase of own shares for cancellation 
(Note 23)
Non-controlling interests arising on 
acquisition
Balance at 31 August 2019

1  For further analysis of Other reserves, see Note 26.

Called up 
share capital 
and share 
premium
33
–
33
–

Capital 
redemption 
reserve
13
–
13
–

Translation 
reserve
8
–
8
–

Other 
reserves1
(274)
–
(274)
–

Retained 
earnings²
455
(22)
433
(239)

Total equity 
attributable 
to the equity 
holders of 
the parent
235
(22)
213
(239)

Non-
controlling 

interests Total equity
237
(22)
215
(239)

2
–
2
–

–
–

–
–
311
–

–
–

–
344

–
–

–
–
–
–

–
–

–
13

–
–

(22)
(22)
–
–

–
–

–
(14)

–
(2)

–
(2)
–
–

–
(3)

–
(279)

11
–

–
(228)
–
(47)

–
–

–
158

11
(2)

(22)
(252)
311
(47)

–
(3)

–
222

–
–

–
–
–
–

1
–

2
5

11
(2)

(22)
(252)
311
(47)

1
(3)

2
227

Called up 
share capital 
and share 
premium
32
–

Capital 
redemption 
reserve
13
–

Translation 
reserve
(2)
–

Other 
reserves1
(268)
–

Retained 
earnings
437
106

Total equity 
attributable 
to the equity 
holders of 
the parent
212
106

Non-
controlling 
interests
–
2

Total equity
212
108

–
–

–
–
–
1
–
–
–

–

–
–

–
–
–
–
–
–
–

–

–
33

–
13

–
–

10
10
–
–
–
–
–

–

–
8

–
1

–
1
–
–
–
–
(7)

–

(3)
–

–
103
6
–
(60)
–
–

(3)
1

10
114
6
1
(60)
–
(7)

(31)

(31)

–
(274)

–
455

–
235

–
–

–
2
–
–
–
(2)
–

–

2
2

(3)
1

10
116
6
1
(60)
(2)
(7)

(31)

2
237

2  The Group has initially applied IFRS 16 at 1 September 2019, using the modified retrospective approach. Under this approach, comparative information is not restated and the cumulative effect of 

applying IFRS 16 is recognised in Retained earnings at the date of initial application (see Note 29).

92

WH Smith PLC Annual Report and Accounts 2020

Financial statementsNotes to the financial statements

1. Accounting policies

a) Basis of preparation
The consolidated Group financial statements have been 
prepared in accordance with International Financial Reporting 
Standards (‘IFRS’) and IFRS Interpretations Committee (‘IFRS 
IC’) interpretations as adopted by the European Union and with 
those parts of the Companies Act 2006 applicable to companies 
reporting under IFRS. These are the standards, subsequent 
amendments and related interpretations issued and adopted by 
the International Accounting Standards Board (‘IASB’) that have 
been endorsed by the European Union.

Going concern
The consolidated financial statements have been prepared on 
a going concern basis. The directors are required to assess 
whether the Group can continue to operate for the 12 months 
from the date of approval of these financial statements, and 
to prepare the financial statements on a going concern basis. 
The directors report that they have assessed the principal 
risks, reviewed current performance and forecasts, combined 
with expenditure commitments, including capital expenditure, 
and borrowing facilities. The directors have concluded that it 
is appropriate to adopt the going concern basis of accounting 
in preparing these financial statements, having undertaken a 
rigorous assessment of the financial forecasts particularly in the 
context of the ongoing Covid-19 pandemic, for the reasons set 
out below.

The Strategic report describes the Group’s financial position, 
cash flows and borrowing facilities and also highlights the 
principal risks and uncertainties facing the Group. The Group 
acted quickly to mitigate the impact of Covid-19 by taking steps 
to strengthen our balance sheet and to ensure access to further 
funding. As announced on 6 April 2020, we raised c£160m of 
additional funding via a share placing. In addition, we agreed 
a £120m 12-month (plus 7 months at the option of the Group) 
committed banking facility. 

As at 19 November 2020, the Group has in place a five-year 
committed multi-currency revolving credit facility of £200m 
maturing on 8 December 2023. In addition the Group has 
a further £120m multi-currency revolving credit facility as 
described above which is in place until 8 November 2021.  
As at 19 November 2020, the Group is not drawn down on either 
of these facilities.

The Group has a four-year committed £200m term loan, that was 
drawn down at the time of the acquisition of InMotion. This loan 
is due to mature on 29 October 2022. In addition, during the year, 
the Group agreed an additional committed term loan of £200m 
which matures in October 2022.

In making the going concern assessment, the directors have 
modelled a number of scenarios for the period to February 2022. 
The base case scenario is consistent with the Board approved 
2021 Budget, adjusted for the lockdown across England 
announced by the UK Government on 31 October and the three 
year plan. These reflect our expectations of ongoing challenging 
trading conditions, with sales remaining significantly below  
pre-Covid levels for the duration of the going concern period. 

In light of the considerable uncertainty surrounding the ongoing 
impact of Covid-19, a downside scenario has also been modelled, 
applying severe but plausible assumptions to the base case. 
This scenario assumes a further two-month lockdown in  
addition to the November lockdown, with High Street store sales 
down over 80 per cent from November 2020 through to January 
2021 compared to the equivalent 2019 levels and down over  
50 per cent in February 2021. We then assume a gradual 
recovery, reflecting our experience of the post-lockdown 
recovery period from earlier in the year, to a position in February 
2022 where High Street store sales are down over 20 per cent 
compared to February 2019. This scenario assumes that our 
207 Post Office stores and 130 hospital stores continue to trade 
during a second national lockdown reflecting our experience 
from the national lockdown earlier in 2020. In Travel UK we have 
assumed a sales reduction of over 80 per cent from November 
2020 through to January 2021 compared to last year and down 
over 70 per cent in February 2021. We then assume a gradual 
recovery, reflecting our experience of the post-lockdown recovery 
period from earlier in the year, to a position in February 2022 
where Travel store sales are down over 30 per cent compared 
to February 2019. The severe but plausible scenario includes a 
number of mitigating actions including further savings in store 
and head office payrolls, a reduction in inventory purchases, 
a reduction in discretionary spend and reductions in capital 
expenditure across High Street and Travel. 

In both the base case and severe but plausible scenarios the 
Group would continue to have sufficient liquidity headroom on its 
existing facilities, as described above.

The covenants on the above facilities, tested half-yearly, are 
based on fixed charges cover and net borrowings. In response to 
the impact of the Covid-19 pandemic on the Group's operations, 
the Group has secured waivers on the existing bank covenants at 
31 August 2020, 28 February 2021 and 31 August 2021.

The Group will next be tested on its covenants at 28 February 
2022, over 15 months from the date of signing these accounts. 
Under current conditions, it is likely that the Group would require 
a further waiver or amendment to its February 2022 covenant 
tests. If this situation prevailed, the Group would engage its 
lending banks in advance of this date to secure a further 
covenant waiver. Throughout the pandemic we have received 
excellent support from our banks who have granted covenant 
waivers for February 2021 and August 2021. The Strategic 
report also sets out the Group’s business activities together 
with the factors that are likely to affect its future developments, 
performance and position. Note 22 outlines the Group’s 
objectives, policies and processes for managing its capital;  
its financial risk management objectives; details of its financial 
instruments and hedging activities; and its exposures.

As a result of the above analysis, the directors believe that the 
Group has sufficient financial resources to continue in operation 
and meet its obligations as they fall due for the 12 months from 
the date of approval of these financial statements.

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Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

Alternative Performance Measures (‘APMs’)
The Group has identified certain measures that it believes will 
assist the understanding of the performance of the business. 
These APMs are not defined or specified under the requirements 
of IFRS.

The Group believes that these APMs, which are not considered 
to be a substitute for, or superior to, IFRS measures, provide 
stakeholders with additional useful information on the 
underlying trends, performance and position of the Group and 
are consistent with how business performance is measured 
internally. The APMs are not defined by IFRS and therefore may 
not be directly comparable with other companies’ Alternative 
Performance Measures.

The key APMs that the Group uses include: Headline profit 
before tax, Headline earnings per share, High Street and Travel 
trading profit, Group profit from trading operations, like-for-like 
revenue, gross margin, fixed charges cover, Net debt/funds and 
free cash flow. These APMs are set out in the Glossary on page 
146 including explanations of how they are calculated and how 
they are reconciled to a statutory measure where relevant. 

Non-underlying items
The Group has chosen to present a Headline measure of profit 
and earnings per share which excludes certain items, that 
are considered non-underlying and exceptional due to their 
size, nature or incidence, and are not considered to be part 
of the normal operating costs of the Group. These costs may 
include the financial effect of non-underlying items which are 
considered exceptional and occur infrequently such as, inter 
alia, restructuring costs linked to a Board agreed programme, 
amortisation of acquired intangibles assets, costs relating 
to business combinations, impairment charges and onerous 
lease charges, significant items relating to pension schemes, 
and impairment charges and items meeting the definition of 
non-underlying specifically related to the Covid-19 pandemic, 
and the related tax effect of these items. The Group believes 
that the separate disclosure of these costs provides additional 
useful information to users of the financial statements to 
enable a better understanding of the Group’s underlying 
financial performance. 

Further details of the non-underlying items are provided in 
Note 4.

Accounting convention
The financial statements are drawn up on the historical cost 
basis of accounting, except for certain financial instruments, 
share-based payments and pensions that have been measured 
at fair value. The financial information is rounded to the nearest 
million, except where otherwise indicated. The principal 
accounting policies, which have been applied consistently 
throughout both years except as noted above, are set out on the 
following pages.

1. Accounting policies (continued) 

a) Basis of preparation 
New standards
The Group has adopted the following standards and 
interpretations which became mandatory during the current 
financial year. 

IFRS 16 
(including amendments)
IFRIC 23

Amendment to IFRS 9

Amendments to IAS 28

Amendments to IAS 19 

Leases

Uncertainty over Income 
Tax Treatments
Financial Instruments – Prepayment 
features with negative compensation
Investments in associates –  
Long-term interests in associates  
and joint ventures
Employee benefits – Plan 
amendment, curtailment 
or settlement

Annual improvements

2015-2017 cycle

The Group has considered the above new standards and 
amendments and has concluded that, with the exception of 
IFRS 16, they are either not relevant to the Group or they do 
not have a significant impact on the Group’s consolidated 
financial statements.

The impact of the adoption of IFRS 16 is described in Note 29. 
The revised accounting policy in respect of IFRS 16 is described 
in Note 1(g).

At the date of authorisation of these consolidated Group financial 
statements, the following standards and interpretations, which 
have not been applied in these financial statements, were in 
issue but not yet effective (and in some cases had not yet been 
adopted by the EU):

IFRS 17
Amendments to IFRS 3

Amendments to IFRS 9, 
IAS 39 and IFRS 7
Amendments to IFRS 3
Amendments to IAS 1

Amendments to IAS 1  
and IAS 8
Amendments to IAS 16
Amendments to IAS 37

Insurance Contracts
Reference to the 
Conceptual Framework
Interest Rate Benchmark Reform

Definition of a Business
Classification of liabilities as current 
or non-current

Definition of Material
Proceeds before intended use
Onerous contracts – Cost of fulfilling 
a contract

Amendments references to the Conceptual Framework in 
IFRS Standards
Annual Improvements to IFRS Standards 2018–2020

The directors anticipate that the adoption of these standards and 
interpretations in future years will have no material impact on 
the Group’s financial statements. 

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Financial statements 
1. Accounting policies (continued)

Basis of consolidation
The consolidated Group financial statements incorporate the 
financial statements of WH Smith PLC and all its subsidiaries.

Subsidiary undertakings are all entities over which the Group has 
control. The Group controls an entity when the Group is exposed 
to, or has rights to, variable returns from its involvement with the 
entity and has the ability to affect those returns through its power 
over the entity. Subsidiaries are fully consolidated from the date 
on which control is transferred to the Group.

Goodwill arising on acquisition is recognised as an asset and 
initially measured at cost, being the excess of the fair value of 
consideration transferred over the Group’s interest in the net 
fair value of the identifiable assets, liabilities and contingent 
liabilities recognised. If, after reassessment, the Group’s interest 
in the net fair value of the acquiree’s identifiable assets, liabilities 
and contingent liabilities exceeds the fair value of consideration 
transferred, after taking into account recognised goodwill, the 
excess is immediately recognised in the income statement. 
The separable net assets, both tangible and intangible, of the 
newly acquired subsidiary undertakings are incorporated into 
the financial statements on the basis of the fair value as at the 
effective date of control, if appropriate. Non-controlling interests 
are stated at the non-controlling interests’ proportion of the fair 
values of the assets and liabilities recognised.

Results of subsidiary undertakings disposed of during the 
financial year are included in the financial statements up to 
the effective date of disposal. Where a business component 
representing a separate major line of business is disposed of, 
or classified as held for sale, it is classified as a discontinued 
operation. The post-tax profit or loss of the discontinued 
operations is shown as a single amount on the face of the 
income statement, separate from the other results of the Group. 

A joint venture is an entity in which the Group holds an interest 
on a long-term basis and which is jointly controlled by the Group 
and one or more other venturers under a contractual agreement. 
Management has assessed whether it has joint control of the 
arrangement. Joint control exists only when decisions about the 
relevant activities require the unanimous consent of the parties 
that collectively control the arrangement. In assessing this joint 
control no significant judgements have been necessary. 

The Group’s share of results of joint ventures is included in the 
Group consolidated income statement using the equity method 
of accounting. The results of joint ventures in the current and 
prior year are not material to disclose. Investments in joint 
ventures are carried in the Group consolidated balance sheet at 
cost plus post-acquisition changes in the Group’s share of net 
assets of the entity less any impairment in value. 

If the Group’s share of losses in the joint venture equals or 
exceeds its investment in the joint venture, the Group does not 
recognise further losses, unless it has incurred obligations to do 
so, or made payments on behalf of the joint venture.

All intercompany transactions, balances and unrealised gains 
on transactions between Group companies are eliminated.

b) Revenue
Revenue is measured at the fair value of the consideration 
received or receivable and represents amounts receivable 
for the sale of goods and services to customers (which is the 
most significant revenue stream), sale of wholesale goods to 
franchisees, and commission and fee income on concession and 
franchise arrangements. Revenue excludes discounts, estimated 
returns, VAT and other sales-related taxes.

Revenue is recognised when performance obligations have 
been met and control of the goods has transferred to the 
customer. The majority of the Group’s sales are for standalone 
products made direct to customers at standard prices either 
in-store, online or through franchisees, where there is a single 
performance obligation. Revenue generated from different store 
formats are considered to be a single revenue stream and are 
subject to the same underlying economic risks.

For in-store transactions, control of the goods is deemed to 
have transferred to the customer at the point of sale. For online 
transactions and wholesale sale of goods to franchisees, control 
is deemed to have transferred to the customer at the point of 
delivery of the goods. 

Revenue on in-store transactions is recognised at the point of 
sale. Revenue in respect of online and wholesale (including sales 
directly to franchisees) transactions is recognised on the transfer 
of control, which is on delivery of the goods to the customers. 
Revenue in respect of gift cards sold by the Group is recognised 
on the redemption of the gift card either in-store at the point 
of sale or on delivery for online redemptions. Franchise and 
concession fees and commission are recognised on the accruals 
basis in accordance with the substance of the contracts in place, 
which is typically on the basis of fixed fees spread evenly over 
the contract period, and/or variable amounts earned based 
on revenue.

c) Supplier income
The Group receives income from its suppliers in the form 
of supplier incentives and discounts (collectively ‘Supplier 
incomes’). These incomes are recognised as a deduction from 
cost of sales on an accruals basis as they are earned for each 
supplier contract. The level of complexity and judgement is low 
in relation to establishing the accounting entries and estimates, 
and the timing of recognition.

Supplier incomes that have been invoiced but not received at 
the period end are recognised in Trade Receivables, or in Trade 
Payables where we have the right of offset. Incomes that have 
been earned but not yet invoiced are accrued and are recorded in 
Accrued income.

The types of supplier income recognised by the Group, and the 
recognition policies are detailed overleaf.

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Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

acquiree. Costs directly attributable to the business combination 
are recognised in the income statement in the period they are 
incurred. The cost of a business combination is allocated at the 
acquisition date by recognising the acquiree’s identifiable assets, 
liabilities and contingent liabilities that satisfy the recognition 
criteria at their fair values at that date.

The acquisition date is the date on which the acquirer effectively 
obtains control of the acquiree. Intangible assets are recognised 
if they meet the definition of an intangible asset contained in  
IAS 38 and their fair value can be measured reliably. The excess 
of the cost of acquisition over the fair value of the Group’s share 
of identifiable net assets acquired is recognised as goodwill.

Where less than the entire equity interest of a subsidiary is 
acquired, the non-controlling interest is recognised at the  
non-controlling interest’s share of the net assets of the 
subsidiary. Changes in the Group’s ownership percentage of 
subsidiaries are accounted for within equity. 

Goodwill
Goodwill represents the excess of the fair value of purchase 
consideration over the net fair value of identifiable assets and 
liabilities acquired. 

Goodwill is recognised as an asset at cost and subsequently 
measured at cost less accumulated impairment. For the 
purposes of impairment testing, goodwill is allocated to the 
cash-generating units (CGUs) that have benefited from the 
acquisition. Each store is considered to be a CGU. Goodwill is 
allocated to either the group of CGUs making up the Travel or 
High Street operating segments, as this is the lowest level at 
which management monitor goodwill. The carrying value of 
goodwill is reviewed for impairment at least annually or where 
there is an indication that goodwill may be impaired. If the 
recoverable amount of the group of cash-generating units is less 
than its carrying amount, then the impairment loss is allocated 
first to reduce the carrying amount of the goodwill allocated to 
the units and then to the other assets of the units on a pro-rata 
basis. Any impairment is recognised immediately in the income 
statement and is not subsequently reversed. 

On disposal of a subsidiary, the attributable amount of goodwill 
is included in the determination of the profit and loss on disposal.

Other intangible assets
The costs of acquiring and developing software that 
is not integral to the related hardware is capitalised 
separately as an intangible asset. These intangibles 
are stated at cost less accumulated amortisation and 
impairment losses. Amortisation is charged so as to write off 
the costs of assets over their estimated useful lives, using the 
straight-line method, and is recorded in Distribution costs. 
The amortisation period for capitalised software costs is over  
a maximum period of five years. 

1. Accounting policies (continued) 

c) Supplier income (continued)
Retrospective discounts
Income earned based on sales or purchase volume triggers set 
by the supplier for specific products over specific periods. 

Income is calculated and invoiced based upon actual sales or 
purchases over the period set out in the supplier agreement,  
and is recognised in the income statement as it is earned. 
Where the period of an agreement spans accounting periods, 
income is recognised based on forecasts for expected sales or 
purchase volumes, informed by current performance, trends, 
and the terms of the supplier agreement. Income is invoiced 
throughout the year in accordance with the specific supplier 
terms. The carrying value of inventories is adjusted to reflect 
unearned elements of supplier income as the product has not 
yet been sold. This income is subsequently recognised in cost 
of sales when the product has been sold.

Promotional and marketing activity
Supplier income from promotional and marketing activity 
includes income in respect of in-store marketing and point of 
sale, supplying dedicated promotional space or receiving margin 
support for products on promotion. 

Income for promotional and marketing activity is agreed with 
suppliers for specific periods and products. Income is recognised 
over the period of the agreement. Income is invoiced when 
the performance conditions in the supplier agreement have 
been achieved.

d) Retirement benefit costs 
Payments to the WHSmith Group defined contribution pension 
schemes are recognised as an expense in the income statement 
as they fall due. 

The cost of providing benefits for the main defined benefit 
scheme, WHSmith Pension Trust, and the United News Shops 
Retirement Benefits Scheme are determined by the Projected 
Unit Credit Method, with actuarial calculations being carried out 
at the balance sheet date. 

Actuarial gains and losses are recognised in full in the period 
in which they occur. They are recognised outside the income 
statement in the Group statement of comprehensive income.

The retirement benefit obligation recognised in the balance sheet 
represents the present value of the defined benefit obligation,  
as reduced by the fair value of scheme assets. Any asset 
resulting from the calculation is limited to the present value 
of available refunds and reductions in future contributions to 
the plan. Where the Group is considered to have a contractual 
obligation to fund the pension scheme above the accounting 
value of the liabilities, an onerous obligation is recognised. 

e) Intangible assets
Business combinations
The acquisition of subsidiaries is accounted for using the 
acquisition method. The consideration transferred is measured 
at the aggregate of the fair values, at the date of exchange, 
of assets given, liabilities incurred or assumed, and equity 
instruments issued by the Group in exchange for control, of the 

96

WH Smith PLC Annual Report and Accounts 2020

Financial statementsor less) and leases of low-value assets. For these leases, the 
Group recognises the lease payments as an operating expense 
on a straight-line basis over the term of the lease unless another 
systematic basis is more representative of the time pattern in 
which economic benefits from the leased assets are consumed. 

The lease liability is initially measured at the present value of the 
lease payments that are not paid at the commencement date, 
discounted by using the rate implicit in the lease. If this rate 
cannot be readily determined, the lessee uses its incremental 
borrowing rate.

Lease payments included in the measurement of the lease 
liability comprise: 

•  Fixed lease payments, less any lease incentives receivable; 

•  Variable lease payments that depend on an index or 
rate, initially measured using the index or rate at the 
commencement date; 

•  The amount expected to be payable by the lessee under 

residual value guarantees; 

•  The exercise price of purchase options, if the lessee is 

reasonably certain to exercise the options; and 

•  Payments of penalties for terminating the lease, if the lease 

term reflects the exercise of an option to terminate the lease. 

The lease liability is presented as a separate line in the 
consolidated balance sheet. 

The lease liability is subsequently measured by increasing the 
carrying amount to reflect interest on the lease liability (using the 
effective interest method) and by reducing the carrying amount 
to reflect the lease payments made.

The Group remeasures the lease liability (and makes a 
corresponding adjustment to the related right-of-use asset) 
whenever: 

•  The lease payments change due to changes in an index, 
rent review or rate, in which cases the lease liability is 
remeasured by discounting the revised lease payments using 
an unchanged discount rate. 

•  A lease contract is modified, and the lease modification is not 
accounted for as a separate lease, in which case the lease 
liability is remeasured based on the lease term of the modified 
lease by discounting the revised lease payments using a 
revised discount rate at the effective date of the modification. 

The right-of-use assets comprise the initial measurement of the 
corresponding lease liability, lease payments made at or before 
the commencement date, less any lease incentives received and 
any initial direct costs. They are subsequently measured at cost 
less accumulated depreciation and impairment losses. 

1. Accounting policies (continued) 

e) Intangible assets (continued)
Other intangible assets are valued at cost and amortised 
over their useful life, and the amortisation is recorded in 
Administrative expenses, unless the asset can be demonstrated 
to have an indefinite life. Other intangible assets, such as brands, 
arising on business combinations are amortised over their useful 
lives. Amortisation of other intangible assets arising on business 
combinations is included in non-underlying costs. The useful life 
and residual value of all intangible assets are determined at the 
time of acquisition and reviewed annually for appropriateness.

All intangible assets are reviewed for impairment in accordance 
with IAS 36 Impairment of Assets, when there are indications 
that the carrying value may not be recoverable. Assets with 
indefinite useful lives are tested for impairment annually.

f) Property, plant and equipment
Property, plant and equipment assets are carried at cost less 
accumulated depreciation and any recognised impairment 
in value. The carrying values of tangible fixed assets 
previously revalued have been retained at their book amount. 
Depreciation is charged so as to write off the costs of assets, 
other than land, over their estimated useful lives, using the 
straight-line method, with the annual rates applicable to the 
principal categories being:

Freehold properties
Leasehold improvements

Fixtures and fittings
Equipment and vehicles

– over 20 years
–  shorter of the lease period 

and the estimated remaining 
economic life
– up to ten years
– up to ten years

The residual values of property, plant and equipment are  
reassessed on an annual basis.

At each balance sheet date, property, plant and equipment is 
reviewed for impairment if events or changes in circumstances 
indicate that the carrying amount may not be recoverable. 
When a review for impairment is conducted, the recoverable 
amount is assessed by reference to the net present value 
of expected future pre-tax cash flows of the relevant 
cash-generating unit or fair value, less costs to sell, if higher. 
Any impairment in value is charged to the income statement 
in the period in which it occurs.

g) Leasing
The Group has applied IFRS 16 using the modified retrospective 
transition approach and therefore comparative information has 
not been restated and is presented under IAS 17. The details of 
accounting policies under both IAS 17 and IFRS 16 are presented 
separately below and on the following page.

Policies applicable from 1 September 2019
The Group as a lessee 
The Group assesses whether a contract is or contains a lease, 
at inception of the contract. The Group recognises a right-of-
use asset and a corresponding lease liability with respect to all 
lease arrangements in which it is the lessee, except for short-
term leases (defined as leases with a lease term of 12 months 

97

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

1. Accounting policies (continued) 

g) Leasing (continued)
Whenever the Group incurs an obligation for costs to dismantle 
and remove a leased asset, restore the site on which it is located 
or restore the underlying asset to the condition required by the 
terms and conditions of the lease, a provision is recognised and 
measured under IAS 37. To the extent that the costs relate to a 
right-of-use asset, the costs are included in the related right-of-
use asset. 

Right-of-use assets are depreciated over the lease term. 
The depreciation starts at the commencement date of the lease. 

The right-of-use assets are presented as a separate line in the 
consolidated balance sheet. 

The Group applies IAS 36 to determine whether a right-of-use 
asset is impaired and accounts for any identified impairment loss 
as described in the ‘Property, Plant and Equipment’ policy. 

The lease contracts that include variable rents based on sales, 
which is the case with many of our retail concession contracts, 
are not included in the measurement of the lease liability and 
the right-of-use asset. The related rents payable are recognised 
as an expense in the period in which the event or condition that 
triggers those payables occurs and are included in profit or loss 
(see Note 3).

The Group has applied the Amendment to IFRS 16 issued in  
June 2020, and endorsed by the EU in October 2020. 
This practical expedient allows the impact on the lease liability 
of temporary rent reductions/waivers affecting rent payments 
due on or before June 2021, to be recognised in the Income 
statement in the period they are received, rather than as lease 
modifications, which would require the remeasurement of the 
lease liability using a revised discount rate with a corresponding 
adjustment to the right-of-use asset.

For leases acquired as part of a business combination, the 
lease liability is measured at the present value of the remaining 
lease payments. The right-of-use asset is measured at the 
same amount as the lease liability adjusted to reflect favourable 
or unfavourable terms of the lease when compared to 
market terms.

The Group as a lessor
The Group enters into lease agreements as an intermediate 
lessor with respect to some of its property leases. It accounts 
for the head lease and the sublease as two separate contracts. 
The sublease is classified as finance lease or operating lease by 
reference to the right-of-use asset arising from the head lease. 
Whenever the terms of the lease transfer substantially all the 
risks and rewards of ownership to the lessee, the contract is 
classified as a finance lease. All other leases are classified as 
operating leases. 

Rents receivable from operating leases are recognised on a 
straight-line basis over the term of the relevant lease.

Policies applicable prior to 1 September 2019 
Leases are classified as finance leases whenever the terms 
of the lease transfer substantially all the risks and rewards 
of ownership to the lessee. All other leases are classified as 
operating leases.

Assets held under finance leases are recognised as assets of 
the Group at their fair value determined at the inception of the 
lease or, if lower, at the present value of the minimum lease 
payments. The corresponding liability to the lessor is included 
in the balance sheet as a finance lease obligation. These assets 
are depreciated over their expected useful lives on the same 
basis as owned assets or, where shorter, over the term of the 
relevant lease. Lease payments are apportioned between 
finance charges and a reduction of the lease obligations so as 
to achieve a constant rate of interest on the remaining balance 
of the liability. Finance charges are recognised directly in the 
income statement. 

Rentals payable and receivable under operating leases are 
charged to the income statement on a straight-line basis over 
the term of the relevant lease. Benefits received and receivable 
as an incentive to enter into an operating lease are also spread 
on a straight-line basis over the lease term. The Group has a 
number of lease arrangements in which the rent payable is 
contingent on revenue. Contingent rentals payable, based on 
store revenues, are accrued in line with revenues generated.

h) Inventories 
Inventories comprise goods held for resale and are stated at the 
lower of cost or net realisable value. Consignment stocks are not 
included within stocks held by the Group. Inventories are valued 
using a weighted average cost method.

Cost is calculated to include, where applicable, duties, handling, 
transport and directly attributable costs (including a deduction 
for applicable supplier income) in bringing the inventories to 
their present location and condition. Net realisable value is 
based on estimated normal selling prices less further costs 
expected to be incurred in selling and distribution. Cost of 
inventories includes the transfer from equity of any gains or 
losses on qualifying cash flow hedges relating to purchases.

Provisions are made for obsolescence, markdown below cost 
and shrinkage.

i) Government grants
Government grants are not recognised until there is reasonable 
assurance that the grants will be received and that the Group will 
comply with any conditions attached to them.

Government grants are recognised in the income statement 
over the same period as the costs for which the grants are 
intended to compensate. Government grants that are receivable 
as compensation for expenses or losses already incurred or for 
the purpose of giving immediate financial support to the Group 
with no future related costs are recognised in profit or loss in the 
period in which they become receivable.

Government grant income is disclosed in Note 3. In addition, the 
Group has benefited from government assistance in the form of 
business rates relief of £20m in the year (2019: £nil).

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WH Smith PLC Annual Report and Accounts 2020

Financial statements1. Accounting policies (continued) 

j) Provisions 
Provisions are recognised in the balance sheet when the Group 
has a present legal or constructive obligation as a result of a past 
event and it is probable that an outflow of economic benefits will 
be required to settle the obligation. Provisions are measured at 
the directors’ best estimate of the expenditure required to settle 
the obligation at the balance sheet date. Where the effect is 
material, the provision is determined by discounting the expected 
future cash flows at a pre-tax rate which reflects current market 
assessments of the time value of money and, where appropriate, 
the risks specific to the liability. 

k) Foreign currencies 
The consolidated financial statements are presented in pounds 
sterling (GBP), which is WH Smith PLC’s functional and 
presentation currency. Items included in the financial statements 
of each of the Group’s subsidiaries are measured using the 
currency of the primary economic environment in which the 
entity operates (‘the functional currency’).

On consolidation, the assets and liabilities of the Group’s 
overseas operations are translated into sterling at exchange 
rates prevailing on the balance sheet date. Income and expense 
items are translated into sterling at the average exchange rates 
for the period. Exchange differences arising, if any, are classified 
as equity and transferred to the Group’s translation reserve. 

Transactions denominated in foreign currencies are recorded at 
the rates of exchange prevailing on the dates of the transactions. 
At each balance sheet date, monetary items denominated 
in foreign currencies are retranslated at the rates prevailing 
on the balance sheet date. Exchange differences arising on 
the settlement of monetary items, and on the retranslation 
of monetary items, are included in the income statement for 
the period.

In order to hedge its exposure to certain foreign exchange risks, 
the Group enters into forward contracts (see below for details 
of the Group’s accounting policies in respect of such derivative 
financial instruments). 

l) Taxation
The tax expense/credit included in the income statement 
comprises current and deferred tax.

Current tax is the expected tax payable or receivable based on 
the taxable profit or loss for the period, using tax rates that have 
been enacted or substantively enacted by the balance sheet date. 

Deferred tax is recognised on differences between the carrying 
amounts of assets and liabilities in the financial statements and 
the corresponding tax bases used in the computation of taxable 
profit, and is accounted for using the balance sheet liability 
method. Deferred tax liabilities are generally recognised for 
all taxable temporary differences and deferred tax assets are 
recognised to the extent that it is probable that taxable profits 
will be available against which deductible temporary differences 
can be utilised. Such assets and liabilities are not recognised if 
the temporary difference arises from goodwill or from the initial 
recognition (other than in business combination) of other assets 
and liabilities in a transaction that affects neither the tax profit 
nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each 
balance sheet date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow 
all or part of the asset to be recovered. Deferred tax is calculated 
at the tax rates that are expected to apply in the period when the 
liability is settled or the asset is realised. 

Current and deferred tax is charged or credited in the income 
statement, except when it relates to items charged or credited 
directly to equity, in which case the current or deferred tax is also 
recognised directly in equity.

m) Financial instruments 
Financial assets and liabilities are recognised in the Group’s 
balance sheet when the Group becomes party to the contractual 
provisions of the instrument.

i) Initial recognition and subsequent measurement
(a) Financial assets
Trade and other receivables
Trade receivables are measured at fair value at initial recognition, 
do not carry any interest and are subsequently measured 
at amortised cost using the effective interest rate method. 
Appropriate allowances for estimated irrecoverable amounts  
are recognised in the income statement.

Allowances for doubtful debts are recognised based on 
management’s expectation of losses, without regard to whether 
an impairment trigger has occurred or not (an ‘expected credit 
loss’ model under IFRS 9).

Cash and cash equivalents
Cash and cash equivalents in the balance sheet comprise cash 
at bank and in hand and short-term deposits with an original 
maturity of three months or less.

(b) Financial liabilities and equity
Financial liabilities and equity instruments are classified 
according to the substance of the contractual arrangements 
entered into. An equity instrument is any contract that evidences 
a residual interest in the assets of the Group after deducting all 
of its liabilities.

Bank borrowings
Interest-bearing bank loans and overdrafts are initially measured 
at fair value (being proceeds received, net of direct issue costs), 
and are subsequently measured at amortised cost, using 
the effective interest rate method. Transaction fees such as 
arrangement fees associated with the securing of financing 
are capitalised and amortised through the income statement 
over the term of the relevant facility. Finance charges, including 
premiums payable on settlement or redemptions and direct 
issue costs are accounted for on an accruals basis and taken to 
the income statement using the effective interest rate method 
and are added to the carrying value of the instrument to the 
extent that they are not settled in the period in which they arise.

Trade and other payables
Trade and other payables are initially measured at fair value and 
are subsequently measured at amortised cost, using the effective 
interest rate method.

99

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

1. Accounting policies (continued) 

m) Financial instruments (continued)
i) Initial recognition and subsequent measurement (continued)
(b) Financial liabilities and equity (continued)
Equity instruments 
Equity instruments issued are recorded at the proceeds received, 
net of direct issue costs.

ii) Derecognition of financial assets and financial liabilities
Financial assets
The Group derecognises a financial asset when the contractual 
rights to the cash flows from the financial asset expire, or it 
transfers the rights to receive the contractual cash flows in a 
transaction in which substantially all of the risks and rewards of 
ownership of the financial asset are transferred or in which the 
Group neither transfers nor retains substantially all of the risks 
and rewards of ownership and it does not retain control of the 
financial asset.

Financial liabilities
The Group derecognises a financial liability when its contractual 
obligations are discharged or cancelled, or expire. The Group 
also derecognises a financial liability when its terms are modified 
and the cash flows of the modified liability are substantially 
different, in which case a new financial liability based on the 
modified terms is recognised at fair value.

On derecognition of a financial liability, the difference between 
the carrying amount extinguished and the consideration 
paid (including any non-cash assets transferred or liabilities 
assumed) is recognised in profit or loss.

iii) Offsetting
Financial assets and financial liabilities are offset and the net 
position presented in the balance sheet when, and only when,  
the Group has a legally enforceable right to set off the amounts 
and it intends either to settle them on a net basis or to realise 
the asset and settle the liability simultaneously.

iv) Impairment
The Group recognises loss allowances for expected credit 
losses (‘ECLs’) on financial assets measured at amortised cost. 
These are always measured at an amount equal to lifetime ECL. 
The maximum period considered when estimating ECLs is the 
maximum contractual period over which the Group is exposed to 
credit risk.

When determining whether the credit risk of a financial 
asset has increased significantly since initial recognition and 
when estimating ECL, the Group considers reasonable and 
supportable information that is relevant and available without 
undue cost or effort. 

This includes both qualitative and quantitative information 
and analysis, based on the Group’s historical experience and 
informed credit assessment and forward-looking information.

Loss allowances for financial assets measured at amortised 
cost are deducted from the gross carrying amount of the assets. 
The gross carrying amount of a financial asset is written off 
(either partially or in full) to the extent that there is no realistic 

100 WH Smith PLC Annual Report and Accounts 2020

prospect of recovery. This is generally the case when the Group 
determines that the debtor does not have the assets or sources 
of income that could generate sufficient cash flows to repay the 
amounts subject to the write-off. However, financial assets that 
are written off could still be subject to enforcement activities 
in order to comply with the Group’s procedures for recovery of 
amounts due.

v) Derivative financial instruments and hedge accounting
The Group uses certain derivative financial instruments to reduce 
its exposure to foreign exchange movements in accordance 
with its risk management policies. The Group primarily uses 
forward foreign currency contracts to manage its exposure to 
changes in foreign exchange rates. The Group does not hold or 
use derivative financial instruments for speculative purposes. 
Further details of the Group’s risk management policies are 
provided in Note 22.

These instruments are initially recognised at fair value on the 
trade date and are subsequently measured at their fair value at 
the end of the reporting period. The method of recognising the 
resulting gain or loss is dependent on whether the derivative is 
designated as a hedging instrument and the nature of the items 
being hedged.

Changes in the fair value of derivative financial instruments 
that are designated and effective as hedges of future cash flows 
are recognised directly in equity and any ineffective portion is 
recognised immediately in the income statement. 

If the cash flow hedge of a highly probable forecasted transaction 
results in the recognition of an asset or liability, then, at the time 
the asset or liability is recognised, the associated gains or losses 
on the derivative that had previously been recognised in equity 
are included in the initial measurement of the asset or liability. 
For hedges that do not result in the recognition of an asset or a 
liability, amounts deferred in equity are recognised in the income 
statement in the same period as the hedged item.

For an effective hedge of an exposure to changes in the fair value 
of a recognised asset or liability, changes in fair value of the 
hedging instrument are recognised in profit or loss at the same 
time that the recognised asset or liability that is being hedged is 
adjusted for movements in the hedged risk and that adjustment 
is also recognised in profit or loss in the same period.

Changes in the fair value of derivative financial instruments that 
do not qualify for hedge accounting are recognised in the income 
statement as they arise. 

Hedge accounting is discontinued when the hedging instrument 
expires or is sold, terminated, or exercised, or no longer qualifies 
for hedge accounting. At that time, any cumulative gain or loss 
on the hedging instrument recognised in equity is retained 
in equity until the forecasted transaction occurs. If a hedged 
transaction is no longer expected to occur, the net cumulative 
gain or loss recognised in equity is transferred to profit or loss 
for the period.

Derivatives embedded in other financial instruments or other 
host contracts are treated as separate derivatives when their 
risks and characteristics are not closely related to those of host 
contracts and the host contracts are not carried at fair value with 
unrealised gains or losses reported in the income statement.

Financial statements1. Accounting policies (continued) 

n) Share schemes 
WHSmith Employee Benefit Trust
The shares held by the WHSmith Employee Benefit Trust are 
valued at the historical cost of the shares acquired. They are 
deducted in arriving at shareholders’ funds and are presented 
as an Other reserve.

Share-based payments
Employees of the Group receive part of their remuneration in the 
form of share-based payment transactions, whereby employees 
render services in exchange for shares or rights over shares 
(equity settled transactions).

Equity settled share-based payments are measured at fair 
value at the date of grant. The fair value is calculated using an 
appropriate option pricing model. The fair value is expensed to 
the income statement on a straight-line basis over the vesting 
period, based on the Group’s estimate of the number of shares 
that will eventually vest.

For cash-settled share-based payments, a liability is recognised 
at the current fair value determined at each balance sheet date, 
taking into account performance conditions and the extent 
to which employees have rendered service to date, with any 
changes in fair value recognised in the profit or loss for the year.

o) Dividends
Final dividends are recorded in the financial statements 
in the period in which they are approved by the Company’s 
shareholders. Interim dividends are recorded in the period in 
which they are approved and paid.

p) Share capital, Share premium and Other reserves
Ordinary shares are classified as equity. Share premium arises 
on the excess between the fair value of the shares issued and 
the par value of the shares issued. Incremental costs directly 
attributable to the issue of new shares or options are shown in 
equity as a deduction, net of tax, against share premium. The par 
value of shares repurchased and cancelled under the Group’s 
share buyback programme is reclassified from Share capital to 
the Capital redemption reserve.

For a description of Other reserves, see Note 26.

q) Critical accounting judgements and key sources of 
estimation uncertainty
The preparation of financial statements in conformity with 
generally accepted accounting principles requires management 
to make judgements, estimates and assumptions that affect the 
reported amounts of assets and liabilities and the disclosure of 
contingent assets and liabilities. Actual results could differ from 
these estimates and any subsequent changes are accounted for 
with an effect on income at the time such updated information 
becomes available.

The most critical accounting judgements and sources of 
estimation uncertainty in determining the financial condition 
and results of the Group are those requiring the greatest 
degree of subjective or complex judgement. These relate to 
the classification of items as non-underlying, assessment 

of lease substitution rights, determination of the lease term, 
determination of the incremental borrowing rate, valuation of 
retirement benefit obligations, valuation of goodwill and other 
non-current assets and inventory valuation.

Critical accounting judgements
Non-underlying items
The Group has chosen to present a Headline measure of profit 
and earnings per share which excludes certain items that 
are considered non-underlying and exceptional due to their 
size, nature or incidence, and are not considered to be part 
of the normal operating costs of the Group. These costs may 
include the financial effect of non-underlying items which are 
considered exceptional and occur infrequently such as, inter 
alia, restructuring costs linked to a Board agreed programme, 
amortisation of acquired intangible assets, costs relating to 
business combinations, significant items related to pension 
schemes, and impairment charges and items meeting the 
definition of non-underlying specifically related to the Covid-19 
pandemic, and the related tax effect of these items. The Group 
believes that they provide additional useful information to users 
of the financial statements to enable a better understanding of 
the Group’s underlying financial performance. 

The classification of items as non-underlying requires significant 
management judgement. The definition of non-underlying items 
has been applied consistently year on year. Further details of 
non-underlying items are provided in Note 4.

IFRS 16 Lease accounting
Substantive substitution rights
Judgement is required in determining whether a contract 
meets the definition of a lease under IFRS 16. Management has 
determined that certain retail concession contracts give the 
landlord substantive substitution rights because the contract 
gives the landlord rights to relocate the retail space occupied 
by the Group. In such cases, management has concluded that 
there is not an identified asset and therefore such contracts 
are outside the scope of IFRS 16. For these contracts, the 
Group recognises the payments as an operating expense on a 
straight-line basis over the term of the contract unless another 
systematic basis is more representative of the time pattern 
in which economic benefits from the underlying contract are 
consumed. The value of such contracts excluded from the lease 
liability on transition to IFRS 16 is £412m, see Note 29 (i).

Determination of lease term
In determining the lease term for contracts that have options to 
extend or terminate early, management has applied judgement 
in determining the likelihood of whether such options will be 
exercised. This is based on the length of time remaining before 
the option is exercisable, performance of the individual store and 
the trading forecasts.

Determination of Incremental Borrowing Rate ('IBR')
The application of IFRS 16 requires judgement around the 
calculation of the IBR. This is determined on a lease-by-lease 
basis based on the right-of-use asset in a similar economic 
environment and taking into account the risk-free rate, adjusted 
for factors such as credit rating and lease term.

101

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

1. Accounting policies (continued)

q) Critical accounting judgements and key sources of 
estimation uncertainty (continued) 
Sources of estimation uncertainty
Retirement benefit obligation
The Group recognises and discloses its retirement benefit 
obligation in accordance with the measurement and 
presentational requirement of IAS 19 ‘Retirement Benefit 
Obligations’. The calculations include a number of judgements 
and estimations in respect of the discount rate, inflation 
assumptions, the rate of increase in salaries, and life expectancy, 
among others. Changes in these assumptions can have a 
significant effect on the value of the retirement benefit obligation. 
Further information and sensitivity analysis in respect of the 
Group’s retirement benefit obligation is included in Note 5.

Goodwill impairment review
The Group is required to review goodwill annually to determine if 
any impairment has occurred. Value-in-use calculations require 
the use of estimates in relation to future cash flows and suitable 
discount rates. A sensitivity analysis showed that no reasonably 
possible change in assumptions would lead to an impairment of 
goodwill in the next financial year (see Note 11).

Further information in respect of the Group’s goodwill and other 
intangible assets is included in Note 11. 

Intangible assets, property, plant and equipment and  
right-of-use asset impairment reviews
Property, plant and equipment, right-of use assets and intangible 
assets are reviewed for impairment if events or changes in 
circumstances indicate that the carrying amount may not be 
recoverable. When a review for impairment is conducted,  
the recoverable amount of an asset or a cash-generating unit is 
determined based on value-in-use calculations prepared on the 
basis of management’s assumptions and estimates. 

The key assumptions in the value-in-use calculations include 
growth rates of revenue and expenses, discount rates and 
likelihood of lease renewal. Due to the ongoing Covid-19 global 
pandemic, there is an increased level of uncertainty in all of 
the above assumptions such that a reasonably possible change 
in these assumptions could lead to a material change in the 
carrying value of assets.

Further information in respect of the Group’s property, plant and 
equipment and right-of-use assets is included in Notes 12 and 
13 respectively. 

Inventory valuation
Inventory is carried at the lower of cost and net realisable 
value which requires the estimation of sell through rates, and 
the eventual sales price of goods to customers in the future. 
Any difference between the expected and the actual sales 
price achieved will be accounted for in the period in which the 
sale is made. A description of the Group’s accounting policy 
in respect of inventories is included in Note 1(h). A sensitivity 
analysis has been carried out on the calculation of inventory 
provisions, including consideration of the uncertainties arising 
from Covid-19. The key assumption driving the stock provision 
calculation is forecast revenue. A 10 per cent change in the 
revenue assumptions applied in the provision calculation, 
representing a reasonably possible outcome, would reduce the 
net realisable value of inventories by £2m. 

102 WH Smith PLC Annual Report and Accounts 2020

Financial statements2. Segmental analysis of results
For management and financial reporting purposes, the Group is organised into two operating divisions and reportable segments – 
Travel and High Street. The Travel operating segment includes both MRG and InMotion from the dates of acquisition, as the  
MRG and InMotion operations share similar economic characteristics with Travel and are managed within the Travel segment.  
For further information in relation to the acquisition of MRG in the current year, and InMotion in the prior year, see Note 27.

The Group’s operating segments are based on the reports reviewed by the Board of Directors (who are collectively considered to be 
the chief operating decision maker) to make strategic decisions and allocate resources.

IFRS 8 requires segment information to be presented on the same basis as that used by the Board for assessing performance and 
allocating resources. The information presented to the Board is prepared in accordance with the Group's IFRS accounting policies, 
with the exception of IFRS 16, and is shown below as Headline information in Section b). A reconciliation to statutory measures is 
provided below in accordance with IFRS 8, and in the Glossary on page 146 (Note A2). 

a) Group revenue

£m
Travel
High Street
Group revenue

b) Group results

£m

Travel trading (loss)/profit
High Street trading (loss)/profit
Group (loss)/profit from trading operations
Unallocated costs
Group operating (loss)/profit before  
non-underlying items
Non-underlying items (Note 4)
Group operating (loss)/profit
Finance costs
(Loss)/profit before tax
Income tax credit/(expense)
(Loss)/profit for the year

2020
553
468
1,021

2019
817
580
1,397

2020

Non-
underlying 
items (pre-
IFRS 16)
–
–
–
–

–
(157)
(157)
–
(157)
18
(139)

Headline1
(33)
(10)
(43)
(17)

(60)
–
(60)
(9)
(69)
16
(53)

IFRS 16
6
6
12
–

12
(55)
(43)
(11)
(54)
7
(47)

2019

Non-
underlying 
items
–
–
–
–

–
(20)
(20)
–
(20)
1
(19)

Total
(27)
(4)
(31)
(17)

(48)
(212)
(260)
(20)
(280)
41
(239)

Headline
117
60
177
(17)

160
–
160
(5)
155
(28)
127

Total
117
60
177
(17)

160
(20)
140
(5)
135
(27)
108

1 Presented on a pre-IFRS 16 basis. Alternative Performance Measures are defined and explained in the Glossary on page 146. 

Included within Travel revenue and trading (loss)/profit is International revenue of £209m (2019: £252m) and International trading 
loss of £(32)m (2019: profit of £20m). International revenue includes revenue from the USA of £116m (2019: £94m) and revenue from 
Australia of £38m (2019: £57m).

c) Other segmental items

£m
Capital additions1
Depreciation and amortisation of  
non-current assets1
Depreciation of right-of-use assets
Impairment of non-current assets2
Impairment of right-of-use assets3

1 Excludes right-of-use assets under IFRS 16. 

2020

High 

Travel
48

Street  Unallocated
–

24

(32)
(52)
–
–

(23)
(52)
–
–

–
(6)
(40)
(95)

Group
72

(55)
(110)
(40)
(95)

2019

High 
Street 
30

(25)
–
–
–

Travel
35

(25)
–
(1)
–

Group
65

(50)
–
(1)
–

2 Impairment charges relating to non-current assets for the year ended 31 August 2020 as a result of the impact of Covid-19 which have been included in Non-underlying items as described in Note 4. 

3 Impairment charges relating to right-of-use assets for the year ended 31 August 2020 as a result of the impact of Covid-19 which have been included in Non-underlying items as described in Note 4.

103

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

3. Group operating profit
£m

Revenue
Cost of sales
Gross profit
Distribution costs1
Administrative expenses
Other income2
Non-underlying items (Note 4)
Group operating (loss)/profit 

2020

Non-
underlying 
items
–
–
–
–
–
–
(212)
(212)

Headline
1,021
(441)
580
(538)
(92)
2
–
(48)

2019

Non-
underlying 
items
–
–
–
–
–
–
(20)
(20)

Total
1,021
(441)
580
(538)
(92)
2
(212)
(260)

Headline
1,397
(552)
845
(592)
(100)
7
–
160

Total
1,397
(552)
845
(592)
(100)
7
(20)
140

1  During the year there was no impairment charge (2019: £1m) for property, plant and equipment and other intangible assets included in distribution costs. Impairment charges related to Covid-19 

are included in non-underlying items. See Note 4.

2  Other income is profit attributable to property and the sale of property, plant and equipment. The prior year includes the sale of a head office building.

£m
Cost of inventories recognised as an expense
Write-down of inventories in the year 
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
– land and buildings
– other
Amortisation of intangible assets
Impairment of property, plant and equipment
Impairment of right-of-use assets
Impairment of intangibles
(Income)/expenses relating to leasing:
– expense relating to short-term leases
– expense relating to variable lease payments not included in the measurement of the lease liability
– income relating to Covid-19 rent reductions
Net operating lease charges
– land and buildings
– equipment and vehicles
Other occupancy costs
Staff costs (Note 6)
Government grant income
Auditors’ remuneration (see below)

Audit services
Fees payable to the Group’s auditors, included in the income statement, relate to:
Fees payable to the Group’s auditors for the audit of the Group’s financial statements
Fees payable to the Group’s auditors for other services to the Group including the audit of the 
Company’s subsidiaries
Total audit and audit-related services
Non-audit services
Fees payable to the Group’s auditors for other services:
Reporting accountant services
All other non-audit services
Non-audit fees including taxation and other services
Total auditors’ remuneration

2020
441
14
43

105
5
12
39
95
1

22
12
(15)

–
–
49
217
(22)

0.8

0.4
1.2

0.4
0.1
0.5
1.7

2019
552
4
41

–
–
9
1
–
–

–
–
–

236
–
69
248
–

0.5

0.1
0.6

0.3
–
0.3
0.9

Included in Administrative expenses is the auditors’ remuneration, including expenses, for audit and non-audit services, payable to 
the Group’s auditors PricewaterhouseCoopers LLP and its associates as set out above. A description of the work performed by the 
Audit Committee is set out in the corporate governance section of the Directors’ report and includes an explanation of how auditor 
objectivity and independence are safeguarded when non-audit services are provided by auditors.

104 WH Smith PLC Annual Report and Accounts 2020

Financial statements4. Non-underlying items
Items which are not considered part of the normal operating costs of the business are non-recurring and are considered  
exceptional because of their size, nature or incidence, are treated as non-underlying items and disclosed separately. Further details  
of non-underlying items are included in Note 1, Accounting policies and in the Strategic report on page 16.

£m
Costs relating to business combinations
 – Transaction costs
 – Integration costs
Amortisation of acquired intangible assets
High Street business review
Pension past service cost
Costs directly attributable to Covid-19
– Impairment of property, plant and equipment
– Impairment of intangible assets
– Impairment of right-of-use assets
– Write-down of inventories
– Restructuring costs
– Other
Non-underlying items, before tax
Tax credit on non-underlying items
Non-underlying item, after tax

2020

2019

11
9
3
–
14

39
1
95
14
25
1
212
(25)
187

6
5
2
7
–

–
–
–
–
–
–
20
(1)
19

Non-underlying items recognised in the period are as follows:

Costs relating to business combinations
During the year, the Group incurred transaction and integration costs of £20m in relation to the acquisition of Marshall Retail Group 
('MRG'), which completed on 20 December 2019. Further information on the acquisition of MRG is included in Note 27.

Amortisation of acquired intangible assets
Amortisation of acquired intangible assets primarily relates to the MRG and InMotion brands (see Note 11).

Pension past service cost
Past service cost of £14m has been recognised in the year ended 31 August 2020. This relates to equalisation of pension benefits 
between men and women over the period from 1 April 1992 to 29 July 1993 ('Barber equalisation'). The WHSmith Pension Trust has 
historically been administered assuming gender equalisation was achieved on 1 April 1992, and thus a Barber equalisation window 
of 17 May 1990 to 1 April 1992 applied. A new Trust Deed and Rules reflecting the equalisation of normal retirement ages at 65 was 
executed on 29 July 1993. It has since been determined that Barber equalisation was not effective until 29 July 1993. Accordingly, this 
past service cost is the expected cost of providing these benefits based on a normal retirement age of 60 rather than 65 for the period 
between 1 April 1992 and 29 July 1993. See Note 5.

Costs directly attributable to Covid-19
As described in the Strategic report the Covid-19 pandemic has had a substantial impact on the Group's operations. As a result, the 
Group has incurred significant costs which have been separately recognised in non-underlying items, in accordance with the Group’s 
accounting policy. The charges have arisen as a direct consequence of Covid-19, and reflect the impact of lost revenues as a result of 
store closures, and downward revisions to budgeted revenues following government interventions. 

Impairment of property, plant and equipment and right-of-use assets
The impact on the Group's operations of Covid-19 is expected to continue during the next year and beyond. As a result, the Group has 
carried out a review for potential impairment across the entire store portfolio. The impairment review compared the value-in-use of 
individual store cash-generating units, based on management's assumptions regarding likely future trading performance (taking into 
account the effect of Covid-19) to the carrying values at 31 August 2020. Following this review, a charge of £135m was recorded within 
non-underlying items for impairment of retail store assets, of which £39m relates to property, plant and equipment, £1m relates to 
intangible assets and £95m relates to right-of-use assets. Refer to Note 12 for details of impairment of store cash-generating units. 
The impairment recognised on a pre-IFRS 16 basis is provided in the Glossary on page 146.

105

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

4. Non-underlying items (continued)

Write-down of inventories
The Group assesses the recoverability of the carrying value of inventories at every reporting period and, where the expected 
recoverable amount is lower than the carrying value, a provision is recorded. Provisions of £9m have been recorded against inventory, 
which relates to dated and perishable stock and stock subject to obsolescence such as technology and some apparel where the sell 
through rate has significantly reduced due to store closures and lower footfall. In addition, since the outbreak of Covid-19 the Group 
has incurred stock write-offs of £5m mainly relating to perishable and dated product. The Group has recognised these charges as 
non-underlying as they meet the Group's definition of non-underlying. 

Restructuring costs
As a result of the impact of Covid-19 on passenger numbers and lower footfall on the UK high street, in August 2020 the Group 
announced a review of store operations across both our Travel and High Street businesses. The charge of £21m is principally 
attributable to redundancies and restructuring costs relating to that and other corporate office restructuring undertaken by the Group. 
In addition the Group has incurred £4m relating to costs of exiting the Paris bookshop and the Brazil joint venture both of which 
were as a result of Covid-19. These costs are presented as an adjusting item as they are part of a restructuring programme, and are 
considered material and one-off in nature. 

A tax credit of £25m has been recognised in relation to the above items.

Prior year non-underlying items
Non-underlying items in 2019 relate to transaction and integration costs of £11m in relation to the acquisition of InMotion, which 
completed on 30 November 2018, amortisation of acquired intangible assets of £2m (primarily relating to the InMotion brand), and 
costs of £7m relating to the completed High Street business review announced in October 2018.

5. Retirement benefit obligations
WH Smith PLC has operated a number of defined benefit and defined contribution pension plans. The main pension arrangements  
for employees are operated through a defined benefit scheme, WHSmith Pension Trust, and a defined contribution scheme,  
WHSmith Retirement Savings Plan. The most significant scheme is WHSmith Pension Trust, which is described in Note 5 a) i).

The retirement benefit obligations recognised in the balance sheet for the respective schemes at the relevant reporting dates were: 

£m
WHSmith Pension Trust 
United News Shops Retirement Benefits Scheme
Retirement benefit obligation recognised in the balance sheet
Recognised as:
Current liabilities
Non-current liabilities

2020
(3)
(1)
(4)

(1)
(3)

2019
(3)
(1)
(4)

(1)
(3)

a) Defined benefit pension schemes
i) The WHSmith Pension Trust
The WHSmith Pension Trust Final Salary Section is a funded final salary defined benefit scheme; it was closed to defined benefit 
service accrual on 2 April 2007 and has been closed to new members since 1996. Benefits are based on service and salary at the date 
of closure or leaving service, with increases currently based on CPI inflation in deferment and RPI inflation in payment. 

The WHSmith Pension Trust is independent of the Group and is administered by a Trustee. The Trustee is responsible for the 
administration and management of the scheme on behalf of the members in accordance with the Trust Deed and relevant legislation. 
Responsibilities include the investment of funds, the triennial valuation and determining the deficit funding schedule. Under the terms 
of the Trust Deed there are ten Trustee directors of which three are appointed by the Sponsor, four are member-nominated directors, 
and three are independent. Trustee directors are appointed for a term of six years, and are then eligible for re-appointment.

The WHSmith Pension Trust has assets valued at £1,412m, as at 31 August 2020, managed by third party investment managers. 
In September 2005, the Pension Trust Trustee adopted a Liability Driven Investment (LDI) policy where the assets in the investment 
fund were invested such that they are expected to alter in value in line with changes in the pension liability caused by changes in 
interest rates and inflation. The LDI structure that is in place has a number of inflation and interest rate hedges, with collateral 
posted daily to or from the scheme to the relevant counterparty. The risk of failure of counterparties could expose the scheme to loss. 
The scheme’s liabilities are also subject to changes in longevity.

The principal risks associated with the Group’s defined benefit pension arrangements are as follows:

Longevity risk 
Liabilities are sensitive to life expectancy, with increases in life expectancy leading to an increase in the valuation of liabilities.

106 WH Smith PLC Annual Report and Accounts 2020

Financial statements5. Retirement benefit obligations (continued) 

a) Defined benefit pension schemes(continued)
i) The WHSmith Pension Trust (continued) 
Interest rate and inflation risk 
Liabilities are sensitive to movements in interest rates and inflation, with lower interest rates or higher inflation leading to an increase 
in the valuation of liabilities. As a result of the LDI policy outlined above, these risks are largely hedged.

An Investment Committee of the Trustees to the scheme meets regularly to review the performance of the investment managers and 
the scheme as a whole. The Company is represented on this Committee. Although investment decisions are the responsibility of the 
Trustee, the Group is an active participant of the investment sub-committee to ensure that pension plan risks are managed efficiently. 

The risk of failure of counterparties and of the investment manager is monitored regularly by the Committee. The Trustees have the 
right to determine the level of contributions and the Company has agreed with the Trustees a deficit funding schedule.

A full actuarial valuation of the Scheme is carried out every three years with interim reviews in the intervening years. The latest full 
actuarial valuation of the Pension Trust was carried out as at 31 March 2020 by independent actuaries using the projected unit credit 
method and has been completed. At 31 March 2020 the deficit was £9m; at 31 March 2017 the deficit was £11m. The Group has 
agreed a continuation of the annual funding schedule with the Trustees from March 2020 for the following 5 years, which includes 
the deficit recovery contributions and other running costs of just under £3m. During the year ending 31 August 2020, the Group made 
a contribution of £3m to the WHSmith Pension Trust (2019: £3m) in accordance with the agreed pension deficit funding schedule, 
being £1m of deficit funding payable to the Trustee and £2m in relation to investment management costs. The Group expects the cash 
payments for the year ended 31 August 2021 to be £3m. The weighted average duration of the defined benefit obligation is 19 years. 

Amounts recognised in the financial statements
Balance sheet
The amounts recognised in the balance sheet under IAS 19 in relation to this plan are as follows:

£m
Present value of the obligations
Fair value of plan assets
Surplus before consideration of asset ceiling
Amounts not recognised due to effect of asset ceiling
Additional liability recognised due to minimum funding requirements
Retirement benefit obligation recognised in the balance sheet

2020
(1,144)
1,412
268
(268)
(3)
(3)

2019
(1,107)
1,461
354
(354)
(3)
(3)

In accordance with the requirements of IFRIC 14 we have recognised the schedule of contributions as a liability of £3m (2019: £3m). 
The defined benefit pension schemes are closed to further accrual. The Group does not have an unconditional right to derive 
economic benefit from any surplus, as the Trustees retain the right to enhance benefits under the Trust deed, and therefore the 
present value of the economic benefits of the IAS 19 surplus in the pension scheme of £268m (2019: £354m) available on a reduction 
of future contributions is £nil (2019: £nil). As a result, the Group has not recognised this IAS 19 surplus on the balance sheet. There is 
an ongoing actuarial deficit primarily due to the different assumptions and calculation methodologies used compared to those on 
interpretation of IAS 19.

Income statement
The amounts recognised in the income statement were as follows:

£m
Net interest cost on the defined benefit liability
Past service cost

2020
–
(14)
(14)

2019
–
–
–

The net interest cost has been included in finance costs (Note 7). Actuarial gains and losses have been reported in the statement of 
comprehensive income. 

Past service costs of £14m have been recognised in relation to equalisation of pension benefits relating to a period between 1 April 
1992 and 29 July 1993 ('Barber equalisation'). The WHSmith Pension Trust has historically been administered assuming gender 
equalisation was achieved on 1 April 1992, and thus a 'Barber window' of 17 May 1990 to 1 April 1992 applied. A new Trust Deed and 
Rules reflecting the equalisation of normal retirement ages at 65 was executed on 29 July 1993. It has since been determined that 
Barber equalisation was not effective until 29 July 1993. Accordingly, this past service cost is the expected cost of providing these 
benefits based on a normal retirement age of 60 rather than 65 for the period between 1 April 1992 and 29 July 1993.

This past service cost has been disclosed within Non-underlying items, in accordance with the accounting policy in Note 1.

107

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

5. Retirement benefit obligations (continued) 

a) Defined benefit pension schemes(continued)
i) The WHSmith Pension Trust (continued) 
Statement of comprehensive income
Total expense recognised in the statement of comprehensive income (‘SOCI’):

£m
Actuarial gain/(loss) on defined benefit obligations arising from experience
Actuarial (loss)/gain on defined benefit obligations arising from changes in financial assumptions
Actuarial gain on defined benefit obligations arising from changes in demographic assumptions
Total actuarial (loss)/gain before consideration of asset ceiling
Return on plan assets excluding amounts included in net interest cost
Loss resulting from changes in amounts not recognised due to effect of asset ceiling excluding amounts 
recognised in net interest cost
Gain resulting from changes in additional liability due to minimum funding requirements excluding amounts 
recognised in net interest cost
Total actuarial loss recognised in other comprehensive income

2020
(53)
(12)
22
(43)
(38)

92

–
11

2019
2
(165)
22
(141)
190

(52)

–
(3)

A credit of £nil (2019: £nil) was recognised in the statement of comprehensive income in relation to actuarial gains in the year on the 
United News Shops Retirement Benefits Scheme.

Movements in the present value of the WHSmith Pension Trust defined benefit scheme assets, obligations and minimum funding 
requirement in the current year were as follows:

2020

2019

£m

Assets

Liabilities

Effect 
of asset 
ceiling and 
recognition 
of minimum 
funding 
liability

Net 
retirement 
benefit 
obligation 
recognised

At 1 September
Current service cost
Past service cost
Interest income/(expense)
Actuarial gains/(losses)
Contributions from the sponsoring 
companies
Benefits paid
At 31 August

1,461
–
–
26
(38)

3
(40)
1,412

(1,107)
–
(14)
(20)
(43)

–
40
(1,144)

(357)
–
–
(6)
92

–
–
(271)

(3)
–
(14)
–
11

3
–
(3)

Effect 
of asset 
ceiling and 
recognition 
of minimum 
funding 
liability

Net 
retirement 
benefit 
obligation 
recognised

(297)
–
–
(8)
(52)

–
–
(357)

(3)
–
–
–
(3)

3
–
(3)

Assets

1,277
–
–
35
190

3
(44)
1,461

Liabilities

(983)
–
–
(27)
(141)

–
44
(1,107)

The actual return on scheme assets was a loss of £12m (2019: gain of £225m). During the period, asset returns underperformed the 
discount rate, leading to an asset remeasurement loss of £38m. Actuarial losses on scheme liabilities have arisen due to:  
experience losses of £53m, as a result of the triennial valuation at 31 March 2020, which applied membership and other demographic 
movements over the last 3 years; the lower discount rate and RPI assumptions, offset by higher CPI inflation assumptions resulting in 
a loss of £12m; and changes in demographic assumptions that led to a £22m reduction in plan liabilities.

The increase in scheme liabilities combined with a decrease in the scheme assets, resulted in a decrease of £86m in the 
unrecognised IAS 19 surplus, to £268m. 

108 WH Smith PLC Annual Report and Accounts 2020

Financial statements5. Retirement benefit obligations (continued) 

a) Defined benefit pension schemes (continued)
i) The WHSmith Pension Trust (continued) 
An analysis of the defined benefit scheme assets at the balance sheet date is detailed below:

Bonds
– Government bonds
– Corporate bonds
   UK
   Non-UK
Investment funds1
Derivatives
– Interest rate swaps
– Inflation swaps
– Other2
Cash and cash equivalents3
Total

2020

Quoted 
£m

Unquoted
£m

Total
£m

1,157

–

1,157

286
342
324

–
–
–
(240)
1,869

–
–
188

28
(143)
(530)
–
(457)

286
342
512

28
(143)
(530)
(240)
1,412

2019

Quoted 
£m

Unquoted
£m

976

223
211
–

–
–
–
54
1,464

–

–
–
90

(369)
258
18
–
(3)

Total
£m

976

223
211
90

(369)
258
18
54
1,461

%

82

20
24
36

2
(10)
(37)
(17)
100

%

67

15
14
6

(25)
18
1
4
100

1  These actively managed pooled funds seek to provide long-term positive returns through diversified assets and strategies.

2  Other derivatives include asset swap contracts and open repurchase agreements.

2  The negative cash and cash equivalents balance relates to our obligation to return cash collateral.

No amount is included in the market value of assets relating to either financial instruments or property occupied by the Group.

The principal long-term assumptions used in the IAS 19 valuation were:

%
Rate of increase in pension payments
Rate of increase in deferred pensions
Discount rate
RPI inflation assumption
CPI inflation assumption

2020
3.04
2.30
1.75
3.10
2.30

2019
3.13
2.20
1.85
3.20
2.20

The mortality assumptions in years underlying the value of the accrued liabilities for 2020 and 2019 are:

Years

Life expectancy at age 65
Member currently aged 65
Member currently aged 45

2020

2019

Male

Female

Male

Female

22.7
23.3

23.8
25.2

22.6
23.5

24.0
25.6

Sensitivity to changes in assumptions
The valuation of the retirement benefit obligation is considered a significant source of estimation uncertainty, see Note 1(q), 
and therefore changes in assumptions can have a significant effect on the amounts recognised in the financial statements. 
Sensitivity information has been derived using scenario analysis from the actuarial assumptions as at 31 August 2020, while keeping 
all other assumptions consistent; in practice, changes in some of the assumptions may be correlated.

£m
Discount rate +/- 0.1% per annum
Inflation assumptions +/- 0.1% per annum
Life expectancy +/- 1 year

Effect on 
liabilities
at 31 August 
2020
-21/+21
+19/-19
+55/-55

109

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

5. Retirement benefit obligations (continued) 

a) Defined benefit pension schemes (continued)
ii) United News Shops Retirement Benefits Scheme
United News Shops Retirement Benefits Scheme (‘UNSRBS’) is closed to new entrants. The scheme provides pension benefits for 
pensioners and deferred members based on salary at the date of closure, with increases based on inflation. A full actuarial valuation 
of the scheme is carried out every three years with interim reviews in the intervening years. The latest full actuarial valuation of the 
scheme was carried out at 5 April 2018 by independent actuaries. Following this valuation, the deficit was less than £1m.

The valuation of the UNSRBS used for the IAS 19 disclosures is based on consistent assumptions to those used for valuing 
the WHSmith Pension Trust. Scheme assets are stated at their market value at the relevant reporting date. The deficit funding 
contributions are immaterial in the context of these financial statements. 

£m
Present value of the obligations
Fair value of plan assets
Retirement benefit obligation recognised in the balance sheet

The present value of obligations and fair value of assets are stated below.
2019
(8)
7
(1)

2020
(8)
7
(1)

There was a credit of £nil (2019: £nil) recognised in the statement of comprehensive income in relation to actuarial gains in the year on 
the United News Shops Retirement Benefits Scheme.

b) Defined contribution pension scheme
The pension cost charged to income for the Group’s defined contribution schemes amounted to £4m for the year ended 31 August 
2020 (2019: £5m).

6. Staff costs and employees

a) Staff costs
The aggregate remuneration of employees was:

£m
Wages and salaries
Social security costs
Other pension costs
Share-based payments
Total Group

b) Employee numbers
The monthly average total number of employees (including executive directors) was:

Total retailing
Support functions
Total Group

7. Finance costs
£m
Interest payable on bank loans and overdrafts
Interest on lease liabilities
Net interest cost on defined benefit pension liabilities

2020
200
13
4
–
217

2019
222
15
5
6
248

2020
14,475
39
14,514

2019
14,286
35
14,321

2020
9
11
–
20

2019
5
–
–
5

Interest expense on lease liabilities of £11m has been recorded for the current year, as a result of the adoption of IFRS 16 'Leases'. 
Refer to Note 29 for details of adoption of IFRS 16.

110

WH Smith PLC Annual Report and Accounts 2020

Financial statements8. Income tax
£m
Tax on (loss)/profit
Standard rate of UK corporation tax 19.00% (2019: 19.00%)
Adjustment in respect of prior year UK corporation tax
Total current tax (credit)/expense
Deferred tax – current year (Note 18)
Deferred tax – prior year (Note 18)
Tax on Headline (loss)/profit
Tax on non-underlying items – current tax
Tax on non-underlying items – deferred tax (Note 18)
Total tax on (loss)/profit

Reconciliation of the taxation credit/expense

£m
Tax on (loss)/profit at standard rate of UK corporation tax 19.00% (2019: 19.00%)
Tax effect of items that are not deductible or not taxable in determining taxable (loss)/profit
Unrecognised tax losses
Differences in overseas tax rates
Adjustment in respect of prior years 
Total income tax (credit)/expense

The effective tax rate, before non-underlying items, was 23 per cent (2019: 18 per cent). 

2020
(5)

(6)
(11)
(7)
2
(16)
(9)
(16)
(41)

2020
(53)
15
4
(3)
(4)
(41)

2019
32

(4)
28
(1)
1
28
(1)
–
27

2019
26
5
–
–
(4)
27

The UK corporation tax rate is 19 per cent effective from 1 April 2017. In the Spring Budget 2020, the UK Government announced that 
from 1 April 2020 the corporation tax rate would remain at 19 per cent (rather than reducing to 17 per cent, as previously enacted). 
This new law was substantively enacted on 17 March 2020, and the impact of this change is less than £1m. 

9. Dividends
Amounts paid and recognised as distributions to shareholders in the year are as follows:

£m
Dividends

Final dividend for the year ended 31 August 2018 of 38.1p per ordinary share
Interim dividend for the year ended 31 August 2019 of 17.2p per ordinary share
Final dividend for the year ended 31 August 2019 of 41.0p per ordinary share

2020

2019

–
–
47
47

41
19
–
60

The Directors have not declared an interim dividend during the year and do not propose a final dividend in respect of the year ended 
31 August 2020.

111

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

10. (Loss)/earnings per share

a) Loss/earnings

£m
(Loss)/profit for the year, attributable to equity holders of the parent
Non-underlying items (Note 4)
Headline (loss)/profit for the year, attributable to equity holders of the parent

b) Weighted average share capital

Millions
Weighted average ordinary shares in issue
Less weighted average ordinary shares held in ESOP Trust
Weighted average shares in issue for earnings per share
Add weighted average number of ordinary shares under option
Weighted average ordinary shares for diluted earnings per share

c) Basic and diluted (Loss)/earnings per share

Pence
Basic (loss)/earnings per share
Adjustment for non-underlying items
Headline basic (loss)/earnings per share

Pence
Diluted (loss)/earnings per share
Adjustment for non-underlying items
Headline diluted (loss)/earnings per share

2020
(239)
187
(52)

2020
120
–
120
–
120

2020
(199.2)
155.9
(43.3)

2020
(199.2)
155.9
(43.3)

2019
106
19
125

2019
108
–
108
1
109

2019
98.1
17.6
115.7

2019
97.2
17.5
114.7

Diluted earnings per share takes into account various share awards and share options including SAYE schemes, which are expected 
to vest, and for which a sum below fair value will be paid. The calculation of EPS on a pre-IFRS 16 basis is provided in the Glossary on 
page 146.

112

WH Smith PLC Annual Report and Accounts 2020

Financial statements11. Intangible assets

£m
Cost
At 1 September 2019
Additions
Acquisitions (Note 27)
Disposals
Foreign exchange 
At 31 August 2020
Accumulated amortisation
At 1 September 2019
Amortisation charge
Impairment charge
Disposals
Foreign exchange
At 31 August 2020
Net book value at 31 August 2020

Cost
At 1 September 2018
Additions
Acquisitions (Note 27)
Foreign exchange
At 31 August 2019
Accumulated amortisation
At 1 September 2018
Amortisation charge
Impairment charge
Foreign exchange
At 31 August 2019
Net book value at 31 August 2019

Brands and 
franchise 
contracts

Tenancy 
rights

Goodwill

Software

Total

176
–
258
–
(16)
418

–
–
–
–
–
–
418

41
–
128
7
176

–
–
–
–
–
176

16
–
29
–
(2)
43

1
3
–
–
– 
4
39

1
–
15
–
16

–
1
–
–
1
15

13
–
–
–
–
13

8
–
– 
–
–
8
5

13
–
–
–
13

8
–
–
–
8
5

109
11
1
(25)
–
96

80
9
1
(25)
–
65
31

97
11
1
–
109

72
8
–
–
80
29

314
11
288
(25)
(18)
570

89
12
1
(25)
–
77
493

152
11
144
7
314

80
9
–
–
89
225

Additions to goodwill in the year relate to the acquisition of Marshall Retail Group. On 20 December 2019, the Group acquired the 
entire issued share capital of Marshall Retail Group ('MRG'), for a total cash consideration of USD $402m (£317m) resulting in 
the recognition of goodwill of £258m, including an £8m loss on a forward contract used to hedge the exposure on the US dollar 
purchase consideration. The goodwill arising on the acquisition of MRG has been allocated to the Travel segment. See Note 27 for 
further information.

Goodwill of USD $83m (£62m) relating to the acquisition of InMotion in 2018 is expected to be deductible for tax purposes in the future.

The carrying value of goodwill is allocated to the segmental businesses as follows:

£m
Travel
High Street

2020
403
15
418

2019
161
15
176

Included within Tenancy rights are certain assets that are considered to have an indefinite life of £4m (2019: £4m), representing 
certain rights under tenancy agreements, which include the right to renew leases, therefore no amortisation has been charged. 
Management has determined that the useful economic life of these assets is indefinite because the Company can continue to occupy 
and trade from certain premises for an indefinite period. These assets are reviewed annually for indicators of impairment. 

113

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

11. Intangible assets (continued)

Impairment of goodwill and intangible assets
The Group tests goodwill for impairment annually or where there is an indication that goodwill might be impaired. For impairment 
testing purposes, the Group has determined that each store is a separate CGU, and goodwill is allocated to groups of CGUs in a 
manner that is consistent with our operating segments, as this reflects the lowest level at which goodwill is monitored. All goodwill 
has arisen on acquisitions of groups of retail stores. These acquisitions are then integrated into either the High Street or Travel 
operating segments as appropriate. Acquired brands are considered together with goodwill for impairment testing purposes, and are 
therefore considered annually for impairment.

Goodwill has been tested for impairment by comparing the carrying amount of each group of CGUs, including goodwill and acquired 
brands, with the recoverable amount determined from value-in-use calculations. The value-in-use of each group of CGUs has been 
calculated using cash flows derived from the Group's latest Board-approved budget and three year plan, initially extrapolated to five 
years and taking into account the projected impact of Covid-19. The forecasts reflect knowledge of the current market, together with 
the Group’s expectations on the future achievable growth and committed store openings. Cash flows beyond the initial forecast period 
are extrapolated using estimated long-term growth rates. 

For certain groups of CGUs, additional adjustments to cash flows have been made during the extrapolation process for an extended 
period of up to 15 years before calculating a terminal value. This extended period of time is required to establish a normalised cash 
flow base on which a terminal value calculation can be appropriately calculated. The main reasons for cash flow adjustments include 
the need to forecast lease renewals under IFRS 16, and the unwinding of certain cash flow benefits arising from acquisitions in 
North America.

The key assumptions on which forecast three-year cash flows of the CGUs are based include revenue growth, product mix and 
operating costs, long-term growth rates and the pre-tax discount rate: 

•  The values assigned to each of the revenue, product mix and operating cost assumptions were determined based on the 

extrapolation of historical trends within the Group and external information on expected future trends in the travel and high street 
retail sectors.

•  The pre-tax discount rates are derived from the Group’s weighted average cost of capital, which has been calculated using the 
capital asset pricing model, the inputs of which include a risk-free rate, equity risk premium, Group size premium and a risk 
adjustment (beta). The pre-tax discount rate used in the calculation was 8.9 per cent.

•  The long-term growth rate assumptions are between 0 per cent and 2 per cent.

The value-in-use estimates indicated that the recoverable amount of goodwill exceeded the carrying value for the groups of CGUs. 
As a result, no impairment has been recognised in respect of the carrying value of goodwill in the year (2019: £nil).

As disclosed in Note 1, Accounting policies, the forecast cash flows used within the impairment model are based on assumptions 
which are sources of estimation uncertainty and it is possible that significant changes to these assumptions could lead to an 
impairment of goodwill and acquired brands. Given the significant uncertainty surrounding the impact of Covid-19 on the Group’s 
operations and on the global economy, management have considered a range of sensitivities on each of the key assumptions, with 
other variables held constant. The sensitivities include applying a 10 per cent reduction in the revenue assumption in the next financial 
year from the base cash flow projections, representing a slower recovery from the impact of Covid-19; increases in the discount rate 
by 1 per cent and reductions in the long-term growth rates to 0 per cent. Under these severe scenarios, the estimated recoverable 
amount of goodwill and acquired brands still exceeded the carrying value.

The sensitivity analysis showed that no reasonably possible change in assumptions would lead to an impairment.

114

WH Smith PLC Annual Report and Accounts 2020

Financial statements12. Property, plant and equipment

£m
Cost or valuation:
At 1 September 2019
Adjustment on initial application of IFRS 161
At 1 September 2019
Additions
Acquisitions (Note 27)
Disposals 
Foreign exchange 
At 31 August 2020
Accumulated depreciation:

At 31 August 2019
Adjustment on initial application of IFRS 161
At 1 September 2019
Depreciation charge
Impairment charge 
Disposals
At 31 August 2020
Net book value at 31 August 2020

Cost or valuation:
At 1 September 2018
Additions
Acquisitions (Note 27)
Disposals 
Foreign exchange 
At 31 August 2019
Accumulated depreciation:
At 1 September 2018
Depreciation charge
Impairment charge 
Disposals
Foreign exchange 
At 31 August 2019
Net book value at 31 August 2019

Land and buildings

Freehold 
properties

Leasehold 
improvements

Fixtures  
and fittings

 Equipment  
and vehicles

15
–
15
–
–
–
–
15

10
–
10
–
–
–
10
5

22
–
–
(7)
–
15

15
1
–
(6)
–
10
5

236
(3)
233
28
18
(5)
(2)
272

147
1
148
22
20
(5)
185
87

207
26
6
(4)
1
236

134
16
–
(4)
1
147
89

168
(5)
163
23
14
(1)
(1)
198

103
(1)
102
12
14
(1)
127
71

149
18
3
(3)
1
168

93
12
1
(3)
–
103
65

120
(22)
98
10
2
(1)
(1)
108

78
(12)
66
9
5
(1)
79
29

110
10
1
(1)
–
120

67
12
–
(1)
–
78
42

Total

539
(30)
509
61
34
(7)
(4)
593

338
(12)
326
43
39
(7)
401
192

488
54
10
(15)
2
539

309
41
1
(14)
1
338
201

¹    The adjustment is in respect of assets treated as finance leases under the previous standard, IAS 17 'Leases', transferred to right-of-use assets, with a net book value of £15m and impairment 

charge of £3m on the date of initial application of IFRS 16.

Impairment of property, plant and equipment
For impairment testing purposes, the Group has determined that each store is a separate CGU. Each CGU is tested for impairment 
at the balance sheet date if any indicators of impairment have been identified. The significant disruption to trading as a result of the 
Covid-19 pandemic has been identified as an indicator of impairment, and therefore all CGUs have been tested for impairment as at 
the balance sheet date.

115

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

12. Property, plant and equipment (continued)
Property, plant and equipment and right-of-use assets have been tested for impairment by comparing the carrying amount of each 
CGU with its recoverable amount determined from value-in-use calculations. It was determined that value in use was higher than 
fair value less costs to sell as a result of the significant impact on fair values as a result of Covid-19. The value-in-use of each CGU 
has been calculated using discounted cash flows derived from the Group's latest Board-approved budget and three-year plan, taking 
into account the projected impact of Covid-19, and reflects historic performance and knowledge of the current market, together with 
the Group’s views on the future achievable growth. Cash flows beyond this three-year period are extrapolated using growth rates and 
inflation rates appropriate to each store’s location. Cash flows have been included for the remaining lease life for the specific store. 
These growth rates do not exceed the long-term growth rate for the Group’s retail businesses in the relevant territory. Where stores 
have a relatively short remaining lease life, an extension to the lease has been assumed where management consider it likely that an 
extension will be granted.

The key assumptions on which the forecast three-year cash flows of the CGUs are based include sales and the pre-tax discount 
rate. Other assumptions in the model relate to gross margin, cost inflation and longer-term growth rates. The forecasts used in the 
impairment review are based on management's best estimate of revenue reductions versus a 'pre-Covid' base, and the recovery in 
revenue over the forecast period. In developing these forecasts, management have used available information, including historical 
knowledge of the store level cash flows, and knowledge gained during the pandemic up to the year end date.

The forecasts for the year for our High Street business assume that like-for-like sales will be initially lower by around 25 per cent on 
average and recover to around 14 per cent below pre-Covid levels by the end of August 2021. The recovery is non-linear and is affected 
by monthly seasonality.

In Travel UK, revenue is assumed to be down around 65 per cent on average across all formats, recovering to around 40 per cent 
down by the end of the year. Our International locations outside of North America assume similar levels of decline. In North America, 
revenue is assumed to be down around 55 per cent in the early part of the next financial year, improving to down 25 per cent by the end 
of the year.

The second and third years of the three year plan include further gradual recoveries across all locations. Revenue is not assumed to 
recover to pre-Covid levels within the three year plan period.

The pre-tax discount rates are derived from the Group’s weighted average cost of capital, which has been calculated using the capital 
asset pricing model, the inputs of which include the risk-free rate, equity risk premium, Group size premium and a risk adjustment 
(beta). The pre-tax discount rate used in the calculation was 8.9 per cent.

Where the value-in-use was less than the carrying value of the CGU, an impairment of property, plant and equipment and right-of-
use asset was recorded. These stores were impaired to their recoverable amount of £203m, which is their carrying value at year end. 
The Group has recognised an impairment charge of £39m to property, plant and equipment, £1m to intangible assets and £95m to 
right-of-use assets as a result of impairment testing (2019: £1m). These impairments have been presented as non-underlying items 
in the current year (see Note 4).

As disclosed in Note 1, Accounting policies, the forecast cash flows used within the impairment model are based on assumptions 
which are sources of estimation uncertainty and changes to these assumptions could lead to further impairments to assets. Given the 
significant uncertainty regarding the impact of Covid-19 on the Group’s operations and on the global economy, management have 
considered sensitivities to the impairment charge as a result of changes to the estimate of future revenues achieved by the stores. 

The Group has applied certain sensitivities in isolation to demonstrate the impact on the impairment of changes in key assumptions. 
The most significant assumption is the revenue assumption. A further decrease in revenue of 10 per cent versus the pre-Covid base 
for the year ended 31 August 2021 to reflect a potential slower recovery from the pandemic, with no change to subsequent forecast 
revenue growth rate assumptions, would result in a £19m increase in the impairment charge of retail store assets in the year ended 
31 August 2020. An increase or decrease of 1 per cent in the discount rate would result in an increase or decrease in the impairment 
charge of £5m.

On 31 October 2020, the UK Government announced a four-week lockdown across England. We have concluded that this is a  
non-adjusting post balance sheet event. See Note 28 for the estimated financial impact of this announcement.

Other changes in assumptions have been modelled and have shown that any reasonably possible changes would not lead to a 
significant impact on the impairment charge. Other modelled assumption changes include margin reductions, growth rate reductions 
or further cost inflation in High Street. In Travel, we have modelled slower recovery in UK and North American airport traffic and 
reductions in long-term growth rate assumptions. 

The impairment assessment has also been performed on a pre-IFRS 16 basis. See Glossary on page 146.

116

WH Smith PLC Annual Report and Accounts 2020

Financial statements13. Right-of-use assets

£m
At 1 September 2019
Additions
Acquisitions (Note 27)
Modifications and remeasurements
Disposals 
Depreciation charge
Impairment charge 
Foreign exchange 
Net book value at 31 August 2020

Land and 
buildings
439
98
108
(35)
(2)
(105)
(95)
(8)
400

Other
18
–
–
–
–
(5)
–
–
13

Total
457
98
108
(35)
(2)
(110)
(95)
(8)
413

Adoption of IFRS 16 'Leases'
The Group has adopted IFRS 16 'Leases' for the first time in the year ended 31 August 2020. The modified retrospective transition 
methodology has been applied as at the initial date of application, 1 September 2019, and prior period comparative results have not 
been adjusted. Further information regarding the impact of initial adoption of IFRS 16 is provided in Note 29. The information on the 
Group's leasing activities is included in Note 16, Lease liabilities.

On adoption of IFRS 16, the Group has performed an impairment test on the right-of-use assets on a lease-by-lease basis as at the 
transition date, in accordance with IAS 36. Further information regarding this impairment test is provided in Note 29. On transition 
the Group has recorded an impairment of £18m to the opening balance of the right-of-use assets and £3m to property, plant and 
equipment with a corresponding adjustment to the opening reserves. 

Impairment of right-of-use assets
Right-of-use assets of £95m have been impaired in the year, as a result of the impact of Covid-19. This impairment charge has  
been presented in non-underlying items (see Note 4). The approach to impairment testing is described in detail in Note 12, Property, 
plant and equipment. 

117

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

14. Trade and other receivables
£m
Current debtors
Trade debtors
Other debtors
Prepayments
Accrued income

Non-current debtors
Other debtors
Prepayments
Total trade and other receivables

2020

2019

22
8
10
9
49

6
3
58

34
12
10
17
73

2
8
83

Included in accrued income is £3m (2019: £10m) of accrued supplier income relating to retrospective discounts and other promotional 
and marketing income that has been earned but not yet invoiced. Supplier income that has been invoiced but not yet settled against 
trade payables balances is included in trade payables where the Group has a right to offset.

Included within other receivables is £1m of government grants receivable (2019: £nil). 

The ageing of the Group’s current trade and other receivables is as follows:

£m
Trade and other receivables gross
Expected credit losses
Trade and other receivables net
Of which:
Amounts neither impaired nor past due on the reporting date
Amounts past due but not impaired: 
  Less than one month old
  Between one and three months old
  Between three and six months old
  Between six months and one year old
Trade and other receivables net carrying amount

2020
39
(3)
36

26

4
2
2
2
36

2019
50
(2)
48

37

6
3
1
1
48

The Group has limited exposure to ECLs due to the business model. An allowance has been made for lifetime expected credit losses 
from sales at 31 August 2020 of £3m (31 August 2019: £2m). The ageing analysis of these receivables is given in the table below. 
This expected credit loss allowance reflects the application of the Group’s provisioning policy in respect of bad and doubtful debts 
and is based upon the difference between the receivable value and the estimated net collectible amount. The Group establishes its 
provision for bad and doubtful debts by reference to past default experience.

Ageing analysis of bad and doubtful debt provisions:

£m
Less than one month old
Between one and three months old
Between three and six months old
Between six months and one year old

2020
–
–
1
2
3

2019
1
–
–
1
2

No trade and other receivables that would have been past due or impaired were renegotiated during the year. No interest is charged 
on the receivables balance. The other classes within trade and other receivables do not include impaired assets. The Group does not 
hold collateral over these balances. The directors consider that the carrying amount of trade and other receivables approximates their 
fair value.

118

WH Smith PLC Annual Report and Accounts 2020

Financial statements15. Trade and other payables – current
£m
Trade payables
Other tax and social security
Other creditors
Accruals
Deferred income

2020
60
24
67
87
3
241

2019
104
20
72
50
4
250

Trade and other payables principally comprise amounts outstanding for trade purchases and ongoing costs. The average credit period 
taken for trade purchases is 55 days (2019: 57 days). The directors consider that the carrying amount of trade and other payables 
approximates their fair value.

Trade payables is stated net of £2m (2019: £9m) amounts receivable from suppliers in relation to supplier income, that has been 
invoiced, for which the Group has the right to set off against amounts payable at the balance sheet date.

16. Lease liabilities

£m
At 31 August 2019
Adjustment on initial application of IFRS 16
At 1 September 2019

Additions
Acquisitions (see Note 27)
Interest costs
Payments
Modifications and remeasurements
Disposals
Foreign exchange
At 31 August 2020

£m
Analysis of total lease liabilities:
Non-current
Current
Total

Land and 
buildings
–
476
476

87
106
11
(72)
(50)
(2)
(8)
548

2020

Other
14
3 
17

–
–
–
(6)
–
–
–
11

Total
14
479
493

87
106
11
(78)
(50)
(2)
(8)
559

2020

429
130
559

The Group leases land and buildings for its retail stores, distribution centres, storage locations and office property. These leases have 
an average remaining lease term of 4 years. Some leases include an option to break before the end of the contract term or an option 
to renew the lease for an additional term after the end of the term. Management assess the lease term at inception based on the facts 
and circumstances applicable to each property. 

Other leases are mainly forklift trucks for the retail stores and distribution centres, office equipment and vehicles. These leases have 
an average remaining lease term of 3 years. 

The Group reviews the retail lease portfolio on an ongoing basis, taking into account retail performance and future trading 
expectations. The Group may exercise extension options, negotiate lease extensions or modifications. In other instances, the Group 
may exercise break options, negotiate lease reductions or decide not to negotiate a lease extension at the end of the lease term. 
Certain property leases contain rent review terms that require rent to be adjusted on a periodic basis which may be subject to market 
rent or increases in inflation measurements.

Many of the Group's property leases, particularly in Travel locations, also incur payments based on a percentage of revenue (variable 
lease payments) achieved at the location. In line with IFRS 16, variable lease payments which are not based on an index or rate are 
not included in the lease liability. See Note 3 for the expense charged to the Income statement relating to variable lease payments not 
included in the measurement of the lease liability.

119

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

16. Lease liabilities (continued)
In response to the Covid-19 pandemic, an amendment was issued to IFRS 16 in June 2020. This amendment (practical expedient) 
allows the impact on lease liability of temporary rent reductions/waivers affecting rent payments due on or before June 2021,  
to be recognised in the Income statement in the period they are received, rather than as lease modifications, which would require 
the remeasurement of the lease liability using a revised discount rate with a corresponding adjustment to the right-of-use asset. 
The Group has applied this practical expedient to all Covid-19 rent reductions/waivers that meet the requirements of the amendment, 
and this has resulted in a credit to the Income statement of £15m for the year ended 31 August 2020.

The Group’s accounting policy for leases is set out in Note 1. Details of Income statement charges and income for leases are set 
out in Note 3. The right-of-use asset categories on which depreciation is incurred are presented in Note 13. Interest expense 
incurred on lease liabilities is presented in Note 7. The maturity of undiscounted future lease liabilities are set out in Note 22. 
Commitments relating to operating leases for the year ended 31 August 2019 are presented in Note 30.

The total cash outflow for leases in the financial year was £101m. This includes cash outflow for short-term leases of £16m and 
variable lease payments (not included in the measurement of lease liability) of £7m. The total future income from sub-leasing the 
right-of-use assets is £1m.

17. Provisions

£m
At 1 September 2019
Adjustment on initial application of IFRS 16
Charge in the year
Utilised in year
Unwinding of discount
At 31 August 2020

£m
At 1 September 2018
Charge in the year
Utilised in year
Unwinding of discount
At 31 August 2019

Total provisions are split between current and non-current liabilities as follows:

£m
Included in current liabilities
Included in non-current liabilities

Property 
provision
3
(2)
12
–
–
13

Contingent 
consideration 
provision
2
–
–
(1)
–
1

Property 
provision
5
–
(2)
–
3

Contingent 
consideration 
provision
1
1
–
–
2

2020
5
9
14

Total
5
(2)
12
(1)
–
14

Total
6
1
(2)
–
5

2019
1
4
5

At 31 August 2019, £2m of onerous leases were included within property obligations, being the estimated future unavoidable lease 
costs in respect of non-trading properties, stores earmarked for closure and loss-making stores. On adoption of IFRS 16, Leases, 
those onerous lease obligations related to right-of-use assets have been released and impairments have been recognised against the 
related right-of-use asset (refer to Note 29 adoption of IFRS 16 Leases and Note 1).

Property provisions charged in the year relate to reinstatement liabilities for stores where the long-term viability has been 
impacted by Covid-19. This charge has been recorded in right-of-use assets and tested for impairment as described in Note 12. 
Information regarding Property provisions on a pre-IFRS 16 basis is provided in the Glossary on page 146.

120 WH Smith PLC Annual Report and Accounts 2020

Financial statements18. Deferred tax
The following are the major deferred tax liabilities and assets recognised by the Group and movements thereon during the current and 
prior years.

£m
At 1 September 2019 
On acquisition of subsidiaries
Adjustment on initial application of IFRS 16
Charged to equity
Credited/(charged) to income
At 31 August 2020

Accelerated 
tax 
depreciation
5
(1)
–
–
3
7

Leases
–
–
4
–
–
4

Share-based 
payments
2
–
–
–
(2)
–

Retirement 
benefit 
obligations
1
–
–
–
–
1

Losses and 
unutilised 
interest 
expense
–
–
–
–
20
20

Intangible 
assets
(3)
(8)
–
–
–
(11)

At 1 September 2018 
On acquisition of a subsidiaries
Credited/(charged) to income
Charged to equity
At 31 August 2019

4
–
1
–
5

–
–
–
–
–

2
–
–
–
2

1
–
–
–
1

–
(2)
(1)
–
(3)

–
–
–
–
–

Total
5
(9)
4
–
21
21

7
(2)
–
–
5

The UK corporation tax rate is 19 per cent effective from 1 April 2017. In the Spring Budget 2020, the UK Government announced that 
from 1 April 2020 the corporation tax rate would remain at 19 per cent (rather than reducing to 17 per cent, as previously enacted). 
This new law was substantively enacted on 17 March 2020, and the impact of this change is less than £1m.

Deferred tax assets have been recognised in respect of tax losses and US unutilised interest expense. The deferred tax assets include 
an amount of £10m which relates to carried forward tax losses in the UK which have been recognised to the extent that they will be 
recoverable using the estimated future taxable income based on the approved budgets for the Group. These losses can be carried 
forward indefinitely and have no expiry date. The Group has not recognised deferred tax assets on losses amounting to £121m 
(2019: £97m) due to uncertainty over the timing and extent of their utilisation. The losses can be carried forward indefinitely and have 
no expiry date. 

All deferred tax assets and liabilities are offset where there is considered to be a legally enforceable right to do so. The following is an 
analysis of the deferred tax balances (after offset) for financial reporting purposes: 

£m
Deferred tax liabilities (non-current liabilities)
Deferred tax assets

2020
(2)
23
21

2019
(3)
8
5

121

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

19. Analysis of net debt
Movements in net debt can be analysed as follows:

£m
Borrowings
– Borrowings – repayable after one year
– Revolving credit facility
– Lease liabilities
Liabilities from financing activities
Cash and cash equivalents
Net debt

£m
Borrowings
– Borrowings – repayable after one year
– Revolving credit facility
– Obligations under finance leases
Liabilities from financing activities
Cash and cash equivalents
Net debt

2019

(200)
(15)
(14)
(229)
49
(180)

Recognised 
on adoption 
of IFRS 16

On 
acquisition of 
subsidiaries 
(non-cash)

Cash flow

Other

Currency 
translation

–
–
(479)
(479)
–
(479)

2018

–
(33)
(14)
(47)
45
(2)

(115)
–
(106)
(221)
1
(220)

(200)
15
78
(107)
59
(48)

115
–
(46)
69
–
69

–
–
8
8
(1)
7

On 
acquisition of 
subsidiaries 
(non-cash)

Cash flow

Other

Currency 
translation

(40)
–
–
(40)
2
(38)

(200)
18
6
(176)
2
(174)

40
–
(6)
34
–
34

–
–
–
–
–
–

2020

(400)
–
(559)
(959)
108
(851)

2019

(200)
(15)
(14)
(229)
49
(180)

An explanation of Alternative Performance Measures, including Net debt on an pre-IFRS 16 basis, is provided in the Glossary on  
page 146.

Cash and cash equivalents
Cash and cash equivalents comprise cash held by the Group and short-term bank deposits with an original maturity of three months 
or less. The carrying amount of these assets approximates to their fair value.

Lease liabilities
The adoption of IFRS 16 on 1 September 2019 has resulted in the recognition of substantial right-of-use assets and corresponding 
lease liabilities on the Group balance sheet. On the transition date, £479m of lease liabilities have been recognised. In addition, lease 
liabilities of £106m have been recognised as a result of the acquisition of MRG. Other (non-cash) movements in lease liabilities mainly 
relate to new leases, modifications and remeasurements in the period.

Borrowings and revolving credit facilities
The Group has in place a five-year committed multi-currency revolving credit facility of £200m with Barclays Bank PLC, HSBC Bank 
PLC, BNP Paribas and Santander UK PLC. The revolving credit facility is due to mature on 8 December 2023. The utilisation is interest 
bearing at at a margin over LIBOR. As at 31 August 2020, the Group has drawn down £nil (2019: £15m) on this facility.

In April 2020 the Group agreed an additional multi-currency revolving credit facility of £120m with BNP Paribas, HSBC Bank PLC and 
Santander UK PLC, for a period of 12 months (plus 7 months at the option of the Group). This facility will be in place until 8 November 
2021 if the Group opts to use the available extension option. This is in addition to our existing facilities and includes a waiver on the 
existing bank covenants at 31 August 2020, 28 February 2021 and 31 August 2021.

The Group has a four-year committed £200m term loan with Barclays Bank PLC, HSBC Bank PLC, BNP Paribas and Santander UK 
PLC, that was drawn down at the time of the acquisition of InMotion (30 November 2018). This loan is interest bearing at at a margin 
over LIBOR and is due to mature on 29 October 2022.

During the year, the Group agreed an additional syndicated £200m term loan with the above banks to fund the acquisition of MRG. 
This loan is interest bearing at a margin over LIBOR and is due to mature on 17 October 2022.

Transaction fees of £2m (2019: £1m) including arrangement fees associated with the securing of financing have been capitalised and 
are amortised through the income statement over the term of the relevant facility.

Further information regarding the Group's borrowings and revolving credit facilities is provided in Note 22.

Other movements include the repayment of a £115m loan acquired as part of the acquisition of MRG (see Note 27). This payment is 
included within investing activities in the Group cash flow statement. 

122 WH Smith PLC Annual Report and Accounts 2020

Financial statements20. Contingent liabilities and capital commitments
£m
Bank guarantees and guarantees in respect of lease agreements

2020
31

2019
27

Other potential liabilities that could crystallise are in respect of previous assignments of leases where the liability could revert to the 
Group if the lessee defaulted. Pursuant to the terms of the Demerger Agreement with Smiths News PLC, any such contingent liability 
which becomes an actual liability will be apportioned between the Group and Smiths News PLC in the ratio 65:35 (provided that the 
actual liability of Smiths News PLC in any 12-month period does not exceed £5m). The Group’s 65 per cent share of these leases has 
an estimated future rental commitment at 31 August 2020 of £1m (2019: £1m). The movement in the future rental commitment is due 
to the crystallisation of lease liabilities, lease expiries and the effluxion of time.

Contracts placed for future capital expenditure approved by the directors but not provided for in these financial statements amount to 
£18m (2019: £17m). 

£m
Commitments in respect of property, plant and equipment
Commitments in respect of other intangible assets

21. Cash generated from operating activities
£m
Group operating (loss)/profit
Depreciation of property, plant and equipment
Impairment of property, plant and equipment 
Amortisation of intangible assets
Impairment of intangible assets
Depreciation of right-of-use assets
Impairment of right-of-use assets
Non-cash change in lease liabilities
Non-cash movement in pension
Share-based payments
Profit on disposal of property, plant and equipment
Other non-cash items
Decrease/(increase) in inventories
Decrease/(increase) in receivables
Decrease in payables
Pension funding 
Income taxes paid
Income taxes refund
Movement on provisions (through utilisation or income statement)
Cash generated from operating activities

2020
17
1
18

2020
(260)
43
39
12
1
110
95
(15)
14
–
–
2
35
27
(10)
(3)
(32)
37
(1)
94

2019
16
1
17

2019
140
41
1
9
–
–
–
–
–
6
(2)
1
(2)
(6)
(3)
(3)
(27)
–
(2)
153

123

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

22. Financial instruments
Categories of financial instruments

£m
Financial assets
Derivative instruments in designated hedge accounting relationships1
Loans and receivables (including cash and cash equivalents)2
Financial liabilities
Amortised cost3

Carrying value

2020

2019

–
161

2
117

(1,200)

(490)

1  All derivatives are categorised as Level 2 within the fair value hierarchy. The fair value measurements relating to the instruments are derived from inputs other than quoted prices that are 

observable for the asset or liability, either directly or indirectly.

2 

3 

Included within loans and receivables are trade and other receivables (excluding prepayments) and cash and cash equivalents.

Included within amortised cost are trade and other payables, borrowings, lease obligations and other non-current liabilities.

Comparison of carrying values and fair values
There were no material differences between the carrying value of non-derivative financial assets and financial liabilities and their fair 
values as at the balance sheet date.

Risk management
The Group’s treasury function seeks to reduce exposures to interest rate, foreign exchange and other financial risks, and to ensure 
liquidity is available to meet the foreseeable needs of the Group and to invest cash assets safely and profitably. The Group does not 
engage in speculative trading in financial instruments and transacts only in relation to underlying business requirements. The Group’s 
treasury policies and procedures are periodically reviewed and approved by the Group’s Audit Committee and are subject to regular 
Group Internal Audit review.

Capital risk 
The Group’s objectives with respect to managing capital (defined as net debt/funds plus equity) are to safeguard the Group’s ability to 
continue as a going concern, in order to optimise returns to shareholders and benefits for other stakeholders, through an appropriate 
balance of debt and equity funding. Refer to Note 19 for the value of the Group’s net debt/funds and refer to the Group statement of 
changes in equity for the value of the Group’s equity.

In managing the Group’s capital levels, the Board regularly monitors the level of debt in the business, the working capital 
requirements, forecast financing and investing cash flows. Based on this analysis, the Board determines the appropriate return to 
investors while ensuring sufficient capital is retained in the business to meet its strategic objectives. The Board has a progressive 
dividend policy and expects that, over time, dividends would be broadly covered twice by earnings calculated on a normalised tax basis. 

As at 12 November 2020, the Group has in place a £200m committed multi-currency revolving credit facility, a further £120m 
committed multi-currency revolving credit facility, and two syndicated £200m term loans carrying certain financial covenants. 
The covenants, tested half-yearly, are based on fixed charges cover and net borrowings. In response to the impact of the Covid-19 
pandemic on the Group's operations, the Group has secured waivers on the existing bank covenants at 31 August 2020, 28 February 
2021 and 31 August 2021. The covenants, tested half-yearly, are based on fixed charges cover and net borrowings. 

In April, the Group secured eligibility to the Government’s Covid Corporate Financing Facility ('CCFF') for up to £300m. The Group 
never utilised the facility. The CCFF is currently being reviewed and like many companies, the Group is in dialogue with the CCFF 
concerning its eligibility. 

Liquidity risk 
The Group manages its exposure to liquidity risk by reviewing the cash resources required to meet its business objectives through 
both short and long-term cash flow forecasts. The Group has a committed multi-currency revolving credit facility with a number 
of financial institutions which is available to be drawn for general corporate purposes including working capital. The facility is due to 
mature on 8 December 2023. In addition, in April 2020, as part of the Group's actions to mitigate the impact of Covid-19, the Group 
agreed an additional multi-currency revolving credit facility of £120m with BNP Paribas, HSBC Bank PLC and Santander UK PLC, for a 
period of 12 months (plus 7 months at the option of the Group). This facility will be in place until 8 November 2021 if the Group opts to 
use the available extension option. 

The Group has a policy of pooling cash flows in order to optimise the return on surplus cash and also to utilise cash within the Group 
to reduce the costs of external short-term funding. 

124 WH Smith PLC Annual Report and Accounts 2020

Financial statements22. Financial instruments (continued)
The table below shows the maturity analysis of the undiscounted remaining contractual cash flows of the Group’s financial liabilities:

2020 (£m)
Non-derivative financial liabilities
Bank loans and overdrafts
Trade and other payables
Lease liabilities
Total cash flows

2019 (£m)
Non-derivative financial liabilities
Bank loans and overdrafts
Trade and other payables
Finance leases
Total cash flows

Due within 
1 year

Due between 
1 and 2 years

Due between 
2 and 5 years

Due over 
5 years

7
241
139
387

10
–
97
107

402
–
195
597

–
–
180
180

Due within 
1 year

Due between 
1 and 2 years

Due between 
2 and 5 years

Due over 
5 years

15
255
5
275

–
–
3
3

200
–
6
206

–
–
–
–

Total

419
241
611
1,271

Total

215
255
14
484

Credit risk
Credit risk is the risk that a counterparty may default on their obligation to the Group in relation to lending, hedging, settlement and 
other financial activities. The Group’s principal financial assets are trade and other receivables, and bank balances and cash which are 
considered to have low credit risk on initial recognition.

The Group has credit risk attributable to its trade and other receivables, including a number of sale or return contracts with suppliers. 
The amounts included in the balance sheet are net of allowances for expected credit losses. The Group has adopted the simplified 
approach to calculating expected credit losses allowed by IFRS 9. Historical credit loss rates are applied consistently to groups of 
financial assets with similar risk characteristics. These are then adjusted for known changes in, or any forward-looking impacts on, 
creditworthiness. 

Trade receivables are written off when there is no reasonable expectation of recovery. Indicators that credit risk might have increased 
significantly include the failure of the debtor to engage in a payment plan and failure to make contractual payments within 180 days 
past due, which is in line with historical experience of increased credit risk. Indicators that an asset is credit-impaired would include 
observable data in relation to the financial health of the debtor or if the debtor breaches contract.

The Group has low retail credit risk due to the transactions being principally of a high volume, low-value and short maturity. The Group 
has no significant concentration of credit risk, with the exposure spread over a large number of counterparties and customers.

The credit risk on liquid funds and derivative financial instruments is considered to be low, as the Board approved Group treasury 
policy limits the value that can be placed with each approved counterparty to minimise the risk of loss. These limits are based on a 
short-term credit rating of P-1.

The carrying amount of financial assets recorded in the financial statements represents the Group’s maximum exposure to credit risk. 
The Group does not hold collateral over any of these financial assets. 

Interest rate risk
The Group is exposed to cash flow interest rate risk on floating rate bank loans and overdrafts. 

At 31 August 2020, the Group had drawn down £nil (2019: £15m) from its committed revolving credit facility. The Group draws down 
on its facility, but does not view any draw down as long-term in nature and therefore does not enter into interest rate derivatives to 
mitigate this risk. 

The Group has a four-year committed term loan £200m term loan with Barclays Bank PLC, HSBC Bank PLC, BNP Paribas and 
Santander UK PLC, that was drawn down at the time of the acquisition of InMotion (30 November 2018). During the year, the Group 
agreed an additional syndicated £200m term loan with the above banks to fund the acquisition of MRG. These loans are interest 
bearing at a margin over LIBOR. The Group monitors the risk associated with the loans. At present, the Group has not entered into 
interest rate derivatives in respect of the loan.

125

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

22. Financial instruments (continued)

Foreign currency risk
Foreign exchange rate risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate because of the 
changes in foreign exchange rates. The Group’s foreign currency exposures are principally to the US dollar, Euro and Australian dollar. 
The Group’s treasury function uses financial instruments to mitigate foreign exchange risk, in line with treasury policies approved by 
the Board. Financial instruments include foreign exchange contracts, deposits and bank loans.

The Group uses forward foreign exchange contracts to hedge significant future transactions and cash flows denominated in 
currencies other than pounds sterling. The hedging instruments have been used to hedge purchases in US dollars and to minimise 
foreign exchange risk in movements of the USD/GBP exchange rates. These are designated as cash flow hedges. At 31 August 2020 
the Group had no material unhedged currency exposures.

The Group’s US dollar, Euro and Australian dollar exposure is principally operational and arises mainly through the operation of retail 
stores in North America, France, Ireland, Spain, Germany, Italy and Australia. The Group does not use derivatives to hedge balance 
sheet and profit and loss translation exposure.

The fair value of cash flow hedges recognised on the balance sheet within derivative assets/liabilities is shown below:

£m
Fair value of derivative assets

2020
–

2019
2

At 31 August 2019, the total notional amount of outstanding forward foreign exchange contracts to which the Group has committed is 
US$15m (2019: US$30m). These instruments will be used to hedge cash flows occurring up to one year from the balance sheet date. 

Gains of £1m (2019: £nil) have been transferred to the income statement and gains of £1m (2019: £1m) have been transferred 
to inventories in respect of contracts that matured during the year ended 31 August 2020. In the year to 31 August 2020, the fair 
value gain on the Group’s currency derivatives that are designated and effective as cash flow hedges amounted to £nil (2019: £2m). 
In addition, the Group hedged the US dollar exposure on the consideration payable for the acquisition of MRG ($400m) in December 
2019. The forward contract resulted in a fair value loss of £8m that was initially included in equity, and subsequently transferred 
to goodwill.

All the derivatives held by the Group at fair value are considered to have fair values determined by Level 2 inputs as defined by the 
fair value hierarchy. There are no non-recurring fair value measurements nor have there been any transfers of assets or liabilities 
between levels of the fair value hierarchy.

Sensitivity analysis as at 31 August 2020
Financial instruments affected by market risks include borrowings, deposits and derivative financial instruments. The following 
analysis, required by IFRS 7 ‘Financial Instruments’: Disclosures, is intended to illustrate the sensitivity to changes in market 
variables, being UK interest rates, and USD/GBP, EUR/GBP and AUD/GBP exchange rates.

The following assumptions were made in calculating the sensitivity analysis:

•  Exchange rate fluctuations on currency derivatives that form part of an effective cash flow hedge relationship affect the hedging 

reserve in equity and the fair value of the hedging derivatives. 

•  Year end exchange rates applied in the analysis are USD/GBP 1.3347/1 (2019: 1.2164/1), EUR/GBP 1.1193/1 (2019: 1.1066/1) and 

AUD/GBP 1.8115/1 (2019: 1.8056/1).

•  Group debt and hedging activities remain constant, reflecting the positions at 31 August 2020 and 31 August 2019 respectively. 

As a consequence, the analysis relates to the position at those dates and is not necessarily representative of the years then ended.

The above assumptions are made when illustrating the effect on the Group’s income statement and equity given reasonable 
movements in foreign exchange and interest rates before the effect of tax. The Group considers a reasonable interest rate movement 
in GBP LIBOR/base rate to be one per cent, based on interest rate history. Similarly, sensitivity to movements in USD/GBP, EUR/GBP 
and AUD/GBP exchange rates of ten per cent are shown, reflecting changes of reasonable proportion in the context of movement in 
those currency pairs over time.

126 WH Smith PLC Annual Report and Accounts 2020

Financial statements22. Financial instruments (continued)
Using these assumptions, the following table shows the illustrative effect on the Group income statement and equity.

£m
GBP LIBOR/base rate interest rates 1% increase
USD/GBP exchange rates 10% increase
EUR/GBP exchange rates 10% increase
AUD/GBP exchange rates 10% increase
GBP LIBOR/base rate interest rates 1% decrease
USD/GBP exchange rates 10% decrease
EUR/GBP exchange rates 10% decrease
AUD/GBP exchange rates 10% decrease

23. Called up share capital
Allotted and fully paid

£m
Equity:
Ordinary shares of 226⁄67p
Total

2020

2019

Income 
gains/(loss)
(3)
4
1
2
3
(5)
(1)
(2)

Equity 
gains/(loss)
–
(37)
2
1
–
45
(2)
(1)

Income 
gains/(loss)
(2)
(1)
(1)
–
2
1
1
–

Equity 
gains/(loss)
–
(18)
–
–
–
23
–
–

2020

2019

Number 
of shares 
(millions)

Nominal 
value 
£m

Number 
of shares 
(millions)

Nominal 
value 
£m

131
131

29
29

108
108

24
24

As part of the financing of the acquisition of MRG, on 17 October 2019, the Company issued 7,209,303 shares in a share placing at a 
price of £21.50 per share, raising proceeds of £152m net of issue costs.

In addition, as part of the Group's actions to mitigate the impact of Covid-19, on 9 April 2020 the Company issued 15,802,768 shares in 
a share placing at a price of £10.50 per share, raising proceeds of £160m net of issue costs.

During the year, 5,024 ordinary shares were allotted under the terms of the Company’s Sharesave Scheme. 

The effect of the above share issues was to increase share premium by £306m.

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at 
the meetings of the Company.

The ESOP reserve of £4m (2019: £6m) represents the cost of shares in WH Smith PLC purchased in the market and held by the 
WH Smith Employee Benefit Trust to satisfy awards and options under the Group’s executive share schemes. The total shareholding is 
203,628 (2019: 315,306).

127

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

24. Share-based payments

Summary of movements in awards and options

Number of shares
Outstanding at 1 September 2019
Options and awards granted
Options and awards exercised
Options and awards lapsed
Outstanding at 31 August 2020
Exercisable at 31 August 2020
Outstanding at 1 September 2019
Options and awards granted
Options and awards exercised
Options and awards lapsed
Outstanding at 31 August 2019
Exercisable at 31 August 2019

Pence
Weighted average exercise price of awards:
– Outstanding at the beginning of the year
– Granted in the year
– Exercised in the year
– Lapsed in the year
– Outstanding at the end of the year
– Exercisable at the end of the year

Sharesave 
Schemes
379,398
–
(5,024)
(67,297)
307,077
–
240,225
211,900
(48,295)
(24,432)
379,398
–

LTIPs
2012 CIP
1,189,362
–
371,521
–
(161,368)
–
–
(220,451)
– 1,179,064
–
–
1,046,525
276,699
424,032
–
(188,447)
(88,568)
(92,748)
(188,131)
– 1,189,362
–
–

PSP
526,922
251,081
(82,234)
(182,074)
513,695
15,899
433,041
221,630
(53,289)
(74,460)
526,922
12,566

Cash-settled 
Total
awards
2,129,769
34,087
622,602
–
(260,417)
(11,791)
(5,255)
(475,077)
17,041 2,016,877
15,899
–
2,031,164
34,674
874,289
16,727
(392,223)
(13,624)
(3,690)
(383,461)
34,087 2,129,769
12,566

–

2020

2019

272.76
–
27.80
218.88
232.88
–

162.83
390.12
142.87
90.90
272.76
–

Detail of movements in options and awards
2012 Co-Investment Plan (CIP)
Under the terms of the 2012 Co-Investment Plan, executive directors and key senior executives invested their own money to buy 
ordinary shares in WH Smith PLC and were granted matching awards (in the form of nil cost options in WH Smith PLC) to acquire 
further ordinary shares in proportion to the amount they have invested. All award under this scheme were exercised, or had lapsed,  
by 31 August 2019.

LTIPs
Under the terms of the LTIP, executive directors and key senior executives may be granted conditional awards to acquire ordinary 
shares in the Company (in the form of nil cost options) which will only vest and become exercisable to the extent that the related 
performance targets are met. 

Outstanding awards granted under the LTIPs are as follows:

Date of grant

20 October 2016
26 October 2017
1 November 2018
5 November 2019

Number of shares

2020

2019

136,613
338,164
332,766
371,521

431,865
363,294
394,203
–
1,179,064 1,189,362

Exercise  
price (pence)

Nil
Nil
Nil
Nil

Exercise period

Oct 2019 – 20.10.26
Oct 2020 – 26.10.27
Nov 2023 – 01.11.28
Nov 2024 – 05.11.29

128 WH Smith PLC Annual Report and Accounts 2020

Financial statements24. Share-based payments (continued)
Awards will first become exercisable on the vesting date, which is the third anniversary of the date of grant. Awards made on or after 
October 2016 are subject to holding periods preventing the delivery and sale of shares until the fifth anniversary of the date of grant. 
For awards made in October 2016 and October 2017, the holding period will apply to 50 per cent of any shares which vest. For awards 
made in November 2018, and all subsequent awards, the holding period will apply to 100 per cent of any shares that vest. The awards 
will accrue dividends paid over the performance and any holding period.

Sharesave Scheme
Under the terms of the Sharesave Scheme, the Board grants options to purchase ordinary shares in the Company to employees with 
at least six months service who enter into an HM Revenue & Customs approved Save-As-You-Earn (SAYE) savings contract for a 
term of three years. Options are granted at up to a 20 per cent discount to the market price of the shares on the date of offer and are 
normally exercisable for a period of six months after completion of the SAYE contract.

Outstanding options granted under the Sharesave Scheme at 31 August 2020 are as follows:

Date of grant
7 June 2017 (3 year)
5 June 2019 (3 year)

Number of shares

2020
140,310
166,767
307,077

2019
169,905
209,493
379,398

Exercise  
price (pence)
1434.40
1609.60

Exercise period
01.08.20 – 31.01.21
01.08.22 – 31.01.23

Performance Share Plan (PSP)
Under the terms of the Performance Share Plan, the Board may grant conditional awards to executives. The exercise of awards is 
conditional on the achievement of a performance target, which is determined by the Board at the time of grant. The executive directors 
do not participate in this plan.

Outstanding awards granted under the PSP are as follows:

Date of grant
5 November 2012
18 April 2013
17 October 2013
23 October 2014
22 October 2015
20 October 2016
26 October 2017
1 November 2018
7 December 2018
5 November 2019

Number of shares

2020
977
–
1,693
3,111
1,346
8,772
128,867
141,392
10,476
217,061
513,695

Exercise  
price (pence)
Nil
Nil
Nil
Nil
Nil
Nil
Nil
Nil
Nil
Nil

2019
977
996
1,693
3,111
5,789
178,355
138,695
164,043
33,263
33,263
526,922

Exercise period
Nov 2015 – 05.11.22
Apr 2016 – 18.04.23
Oct 2016 – 17.10.23
Oct 2017 – 23.10.24
Oct 2018 – 22.10.25
Oct 2019 – 20.10.26
Oct 2020 – 26.10.27
Nov 2021 – 01.11.28
Dec 2021 – 07.12.28
Nov 2022 – 05.11.29

Deferred Bonus Plan (DBP)
The Deferred Bonus Plan is applicable to executive directors only. Under the terms of the DBP, any bonus payable over target is 
deferred into shares for a period of up to three years. One third of the deferred shares are released on each anniversary of the bonus. 
The DBP is being implemented using transitional provisions. For the year ended 31 August 2019, one third of the bonus payable over 
target was deferred into shares. For the year ended 31 August 2020, two thirds of any bonus payable over target will be deferred into 
shares. In subsequent years, all bonuses payable over target will be deferred into shares. 

At 31 August 2020, 14,919 shares remain deferred in accordance with this plan. 

129

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

24. Share-based payments (continued)

Cash-settled schemes
Under the terms of the LTIP, PSP and CIP, the Board may grant cash-settled awards to executives. The exercise of options is 
conditional on the achievement of a performance target, which is determined by the Board at the time of grant. These awards will 
be settled in cash based on the share price at the date of exercise. As at 31 August 2020 there were 17,041 outstanding nil-cost cash-
settled awards (2019: 34,087), which will be settled between 31 August 2020 and November 2028. The carrying amount of liabilities 
arising from share-based payment transactions is less than £1m (2019: less than £1m).

Fair value information

Weighted average share price at date of exercise of share options exercised during year – pence
Weighted average remaining contractual life at end of year – years

Share options and awards granted
The aggregate of the estimated fair value of the options and awards granted in the year is:

£m

2020
2,223.54
7

2019
1953.67
7

2020
12

2019
11

The fair values of the CIP, LTIP and PSP awards granted were measured using a Monte Carlo simulation model. The input range into 
the Monte Carlo models was as follows:

Share price – pence
Exercise price – pence
Expected volatility – per cent
Expected life – years
Risk-free rate – per cent
Dividend yield – per cent
Weighted average fair value of options – pence

2020
2,224
Nil
22
2.8
0.53
Nil
1,975.56

2019
1,929
Nil
23
2.8
0.81
Nil
1,698.34

Expected volatility was determined by calculating the historical volatility of the Group’s share price over the expected life of the option.

The fair values of the Sharesave options granted in the year ended 31 August 2019 were measured using a Black Scholes model. 
None were granted in the year ended 31 August 2020. The input range into the Black Scholes models was as follows in the year ended 
31 August 2019:

Share price – pence
Exercise price – pence
Expected volatility – per cent
Expected life – years
Risk-free rate – per cent
Dividend yield – per cent
Weighted average fair value of options – pence

2019
2,012
1,610
22
3.5
0.71
2.69
427.00

Expected volatility was determined by calculating the historical volatility of the Group’s share price over the expected life of the option.

130 WH Smith PLC Annual Report and Accounts 2020

Financial statements25. Related party transactions
Transactions between businesses within this Group which are related parties have been eliminated on consolidation and are not 
disclosed in this Note. 

Remuneration of key management personnel
The remuneration of the executive and non-executive directors, who are the key management personnel of the Group, is set out  
below in aggregate for each of the categories specified in IAS 24 Related Party Disclosures. 

Further information about the remuneration of individual directors is provided in the Directors’ remuneration report on pages  
56 to 73.

£’000
Short-term employee benefits
Post-employment benefits
Share-based payments

There are no other transactions with directors.

26. Other reserves

£m
Balance as at 1 September 2019
Employee share schemes
Cash flow hedges
Balance at 31 August 2020

£m
Balance as at 1 September 2018
Employee share schemes
Cash flow hedges
Balance at 31 August 2019

2020
1,517
186
(4)
1,699

2019
3,646
264
2,095
6,005

Other 
reserves
(272)
(5)
–
(277)

Other 
reserves
(267)
(5)
–
(272)

Revaluation 
reserve
2
–
–
2

Revaluation 
reserve
2
–
–
2

ESOP  
reserve
(6)
2
–
(4)

ESOP  
reserve
(4)
(2)
–
(6)

Hedging 
reserve
2
–
(2)
–

Hedging  
reserve
1
–
1
2

Total
(274)
(3)
(2)
(279)

Total
(268)
(7)
1
(274)

The Other reserves include reserves created in relation to the historical capital reorganisation, proforma restatement and the 
demerger from Smiths News PLC in 2006. 

131

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

27. Acquisitions
On 20 December 2019, the Group acquired the entire issued share capital of Marshall Retail Group ('MRG'), for a total cash payment 
of USD $402m (£317m) comprising $243m enterprise value, $146m repayment of loans, $12m working capital, and $1m cash and 
restricted cash.

MRG is an independent travel retailer operating in high footfall airport and tourist locations in the United States. The acquisition  
builds further on the acquisition of InMotion in November 2018 and significantly strengthens the Group’s offering in the United States, 
the world’s largest travel retail market.

Included within the provisional fair value of the net identifiable assets on acquisition is an intangible asset of £29m (US$37m) 
representing the MRG brand. The Board believes that the excess of consideration paid over the net assets on acquisition of £258m is 
best considered as goodwill on acquisition representing future operating synergies. This amount is not tax deductible. The provisional 
goodwill calculation is summarised below:

£m
Acquiree’s net assets/(liabilities) at acquisition date:
Intangible assets
Property, plant and equipment
Right-of-use assets
Inventories 
Cash and cash equivalents
Trade and other receivables 
Deferred tax assets/liabilities 
Trade and other payables – current 
Other non-current liabilities
Lease liabilities
Interest-bearing loans
Net identifiable assets/(liabilities)
Non-controlling interest
Goodwill on acquisition
Total consideration – satisfied in cash

Total

30
34
108
14
1
5
(9)
(15)
(1)
(106)
(115)
(54)
(2)
258
202

The provisional goodwill calculation in the table above includes significant estimates that may be refined for a period of 12 months 
from the acquisition date. Transaction and integration costs totalling £20m have been incurred in the year to 31 August 2020 in respect 
of the acquisition.

Revenue of £48m and loss of £37m is included in the results for the financial year in respect of MRG. If the acquisition had taken place 
on 1 September 2019, total Group revenue would have been £1,073m and Group loss before tax would have been £275m.

Reconciliation of consideration

£m
Cash consideration
Cash acquired
Repayment of interest-bearing loans 
Net outflow of cash – investing activities

Prior year acquisitions

202
(1)
115
316

On 30 November 2018, the Group acquired the entire issued share capital of InMotion Entertainment Group LLC ('InMotion'),  
for a total cash consideration of USD $208m (£162m) comprising $197m enterprise value, $3m working capital, and $8m cash  
and restricted cash.

InMotion is a market leading retailer of digital accessories in US airports, and is a strongly performing business in a category with 
attractive growth prospects. The acquisition provides a platform from which to expand WH Smith’s International Travel business into 
the world’s largest travel retail market, and presents additional opportunities to grow the digital accessories format in key markets 
outside of North America, complementing WH Smith’s recent success internationally.

132 WH Smith PLC Annual Report and Accounts 2020

Financial statements27. Acquisitions (continued)
Included within the fair value of the net identifiable assets on acquisition is an intangible asset of £15m, representing the InMotion 
fascia name. The Board believes that the excess of consideration paid over the net assets on acquisition of £126m is best considered 
as goodwill on acquisition representing future operating synergies. The goodwill calculation is summarised below:

£m
Acquiree’s net assets/(liabilities) at acquisition date:
Intangible assets
Property, plant and equipment
Inventories 
Cash and cash equivalents
Trade and other receivables 
Deferred tax assets/liabilities 
Trade and other payables – current 
Interest-bearing loans
Net identifiable assets/(liabilities)
Non-controlling interest
Goodwill on acquisition
Total consideration – satisfied in cash

Reconciliation of consideration

£m
Cash consideration
Cash acquired
Repayment of interest-bearing loans 
Net outflow of cash – investing activities

Total

16
10
16
2
6
(2)
(10)
(40)
(2)
(2)
126
122

122
(2)
40
160

On 4 July 2019, the Group acquired the entire issued share capital of The Card Gallery (UK) Limited, for cash consideration of £1m  
and contingent consideration of £1m, payable over three years based on certain performance and profit target criteria. The business is 
a leading online supplier of stationery and event invitations, trading as dottyaboutpaper.co.uk and treeofhearts.co.uk. This acquisition 
complements our existing stationery ranges in both our High Street stores and online at whsmith.co.uk. The fair value of assets 
acquired was £nil, resulting in recognition of goodwill of £2m.

28. Events after the balance sheet date
On 31 October 2020, the UK Government announced a four-week lockdown across England. We have performed an assessment of this 
government action on the Group to ascertain if this constitutes an adjusting post balance sheet event under IAS 10 ‘Events after the 
Reporting Date’. Following our review, we have concluded that the November lockdown is a non-adjusting event.

Following the announcement of a second lockdown in England, we have 558 stores open in High Street and 243 stores open in Travel, 
including 206 Post Offices and 135 hospital stores. We are expecting a significant decline in passenger numbers as a result of travel 
bans with the majority of our stores at airports and railway stations temporarily closed. 135 stores located in hospitals across the UK 
remain open to serve key workers. Internationally, the majority of stores remain open. 

We have estimated the impact of this lockdown on the value-in-use calculations used in the impairment assessments of property, 
plant and equipment, intangible assets and right-of-use assets outlined in Notes 11, 12 and 13. The estimated impact on the Group 
income statement is an increase to the impairment charge on non-current assets of around £7m.

133

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

29. Impact of adoption of IFRS 16
The Group has applied IFRS 16 effective from 1 September 2019 which superseded the lease guidance under IAS 17 and the 
related interpretation.

Nature of change
IFRS 16 sets out the principles for the recognition, measurement, presentation and disclosure of leases and requires lessees to 
account for all leases under a single on-balance sheet model as the distinction between operating and finance leases is removed. 
The only exceptions are short-term and low-value leases.

At the commencement date of a lease, a lessee recognises a lease liability for the future lease payments and an asset (right-of-use 
asset) representing the right to use the underlying asset during the lease term. Lessees are required to separately recognise the 
interest expense on the lease liability and the depreciation expense on the right-of-use asset. There is no impact on cash flows, 
although the presentation of the Group cash flow statement has changed, with an increase in net cash inflows from operating 
activities being offset by an increase in net cash outflows from financing activities.

Impact on the Group
The standard has primarily affected the accounting for the Group’s operating leases relating to properties. 

The Group has applied the simplified transition approach (modified retrospective approach) and has recognised the lease liability 
on transition at the present value of the remaining lease payments, discounted using the incremental borrowing rate at the date of 
transition. Right-of-use assets are measured at either:

•  their carrying amount as if IFRS 16 had been applied since the lease commencement date, discounted by the Group's incremental 
borrowing rate at transition date. The Group has applied this methodology to a small number of its property leases where sufficient 
historical information has been available to facilitate this.

•  an amount equal to the lease liability, adjusted by the amount of any prepaid or accrued lease payments. The Group has applied this 

methodology to the majority of its leases as sufficient historical data was not available to enable a retrospective calculation. 

The weighted average discount rate applied on transition date is 1.78 per cent. 

The Group has not restated comparatives and the cumulative effect of initially applying IFRS 16 has been recognised as an adjustment 
to opening reserves at the date of transition.

The Group has elected to apply the following practical expedients as allowed under IFRS 16:

•  exclude short-term leases (leases with a remaining term of less than one year) and low-value assets (defined as less than $5,000  

at initial cost);

•   rely on its assessment of whether leases are onerous immediately before the date of transition as an alternative to performing an 

impairment review. This is applied on a lease-by-lease basis; 

•   exclude initial direct costs from the measurement of the right-of-use assets on transition; and

•  the use of hindsight, such as in determining the lease term if the contract contains options to extend or terminate the lease.

The Group has not applied the practical expedient of placing reliance on the previous identification of a lease under IAS 17 but has 
assessed all its existing lease contracts to determine whether they meet the new definition of a lease and therefore fall within the 
scope of IFRS 16. This has resulted in several contracts, where the landlord is considered to have substantive substitution rights over 
the associated assets, falling outside the scope of IFRS 16.

In addition to this, where the Group has not taken the practical expedient of taking an onerous lease provision under IAS 37 as a proxy 
to the opening impairment charge, the Group has undertaken an impairment review at the date of transition. These are explained 
further below under section 'Key areas of judgement'.

134 WH Smith PLC Annual Report and Accounts 2020

Financial statements29. Impact of adoption of IFRS 16 (continued)

Impact on the financial statements
(i) Balance sheet impact on transition

£m
Non-current assets
Goodwill 
Other intangible assets
Property, plant and equipment1
Right-of-use assets
Investments in joint ventures
Deferred tax assets2
Trade and other receivables

Current assets
Inventories
Trade and other receivables3
Derivative financial assets
Cash and cash equivalents 

Total assets
Current liabilities
Trade and other payables4
Bank overdrafts and other borrowings
Retirement benefit obligations
Obligations under finance leases5
Lease liabilities
Current tax liabilities
Short-term provisions

Non-current liabilities
Retirement benefit obligations
Bank overdrafts and other borrowings
Long-term provisions6
Obligations under finance leases5
Lease liabilities
Deferred tax liabilities
Other non-current liabilities4

Total liabilities
Total net assets

Shareholders’ equity
Called up share capital
Share premium
Capital redemption reserve
Translation reserve
Other reserves
Retained earnings
Total equity attributable to the equity holders of the parent
Non-controlling interests
Total equity

31 August 
2019

IFRS 16 
Adjustment

1 September 
2019

176
49
201
–
4
8
10
448

174
73
2
49
298
746

(250)
(15)
(1)
(5)
–
(7)
(1)
(279)

(3)
(200)
(4)
(9)
–
(3)
(11)
(230)
(509)
237

24
9
13
8
(274)
455
235
2
237

–
–
(18)
457
–
4
–
443

–
(3)
–
–
(3)
440

4
–
–
5
(108)
–
–
(99)

–
–
2
9
(385)
–
11
(363)
(462)
(22)

–
–
–
–
–
(22)
(22)
–
(22)

176
49
183
457
4
12
10
891

174
70
2
49
295
1,186

(246)
(15)
(1)
–
(108)
(7)
(1)
(378)

(3)
(200)
(2)
–
(385)
(3)
–
(593)
(971)
215

24
9
13
8
(274)
433
213
2
215

135

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

29. Impact of adoption of IFRS 16 (continued)

(i) Balance sheet impact on transition (continued)
1 In respect of transfer of former finance leases and impairment on the date of initial application of IFRS 16. 

2 Deferred tax recognised on transition impact on opening retained earnings.

3 Adjustment mainly in respect of prepaid rent.

4 Adjustment in respect of lease incentive and rent accrual.

5 Adjustment in respect of former finance lease liability now reclassified as lease liability.

6 Adjustment in respect of onerous lease provision.

The table below shows a reconciliation from the total operating lease commitment as disclosed at 31 August 2019 to the total lease 
liability recognised in the financial statements on the date of transition:

£m
Operating lease commitment at 31 August 2019 as disclosed in the Group’s consolidated financial statements
Discounted using the incremental borrowing rate at 1 September 2019
Leases where landlords have substantive substitution rights (i.e. leases outside the scope of IFRS 16)1
Leases with variable payments2
Recognition exemption for short-term leases3
Extension options reasonably certain to be exercised4
Termination options reasonably certain to be exercised4
Additional lease liabilities recognised at 1 September 2019
Finance lease liabilities as at 31 August 2019
Total lease liabilities recognised at 1 September 2019

At  
1 September 
2019
986
920
(412)
(12)
(10)
4
(11)
479
14
493

1   Contracts that were considered to be a lease under IAS 17 which do not meet the definition of a lease under IFRS 16, principally because the landlord is considered to have substantive substitution 

rights over the associated assets. This is explained further below under the section 'key areas of judgement'.

2   Contracts where the minimum lease payments are dependent upon a variable factor and therefore the lease payments are in substance variable in nature.

3   The Group has applied the practical expedient to classify leases for which the leases term ends within 12 months of the date of initial application of IFRS 16 as short-term leases. The Group has 

also applied the recognition exemption for short-term leases.

4   Previously, lease commitments only included non-cancellable periods in the lease agreements. Under IFRS 16, the lease term includes period covered by options to extend or terminate the lease 

where the Group is reasonably certain that such options will be exercised.

(ii) Income statement impact
As a result of applying IFRS 16, the Group has recognised depreciation and interest costs in respect of leases that are within the  
scope of IFRS 16 (which were previously classified as operating leases), rather than rental expense. During the year ended  
31 August 2020, the Group recognised £105m of additional depreciation charges and £11m of additional interest costs and a gain of 
£15m due to Covid-19 rent reduction/waiver in respect of these leases instead of recognising the rental expense of £102m, resulting in 
a net £1m impact on profit (before non-underlying items).

(iii) Cash flow impact
As a result of applying IFRS 16, there is an increase in net cash inflows from operating activities by £66m being offset by an increase in 
net cash outflows from financing activities by £66m. There is no impact on the net cash flow.

136 WH Smith PLC Annual Report and Accounts 2020

Financial statements29. Impact of adoption of IFRS 16 (continued)

Key areas of judgement in applying IFRS 16
Substantive substitution rights

Judgement is involved in determining whether a contract meets the definition of a lease under IFRS 16. Management has determined 
that certain retail concession contracts give the landlord substantive substitution rights because the contract gives the landlord rights 
to relocate the retail space occupied by the Group. In such cases, management has concluded that there is not an identified asset and 
therefore such contracts are outside the scope of IFRS 16. For these contracts, the Group recognises the payments as an operating 
expense on a straight-line basis over the term of the contract unless another systematic basis is more representative of the time 
pattern in which economic benefits from the underlying contract are consumed. The value of such contracts excluded from the lease 
liability on transition to IFRS 16 is £412m, see Note 29 (i).

Determination of Incremental Borrowing Rate (IBR)

The application of IFRS 16 required judgement around the calculation of the IBR. This has been determined on a lease-by-lease  
basis based on the right-of-use asset in a similar economic environment and taking into account the risk-free rate, adjusted for 
factors such as the credit rating and the lease term.

Determination of lease term

In determining the lease term for contracts that have options to extend or terminate early, management has applied judgement in 
determining the likelihood of whether such options will be exercised. This is based on the length of time remaining before the option is 
exercisable, performance of the individual store and the trading forecasts. 

Impairment assessment

The right-of-use asset is tested for impairment on a lease-by-lease basis as at the transition date in accordance with IAS 36 where 
the practical expedient has not been taken. Each store is regarded to be a cash-generating unit. In estimating the future net cash 
flow, judgement is made around the lease term and estimated profit growth which is based on the underlying economics of the 
individual stores such as the store contribution and location. As part of estimating the value-in-use, future cash flows for each store 
are discounted based on the Group’s weighted average cost of capital which is determined based on factors such as risk-free rate and 
risk premium.

The Group has recorded an impairment of £21m to the right-of-use assets and property, plant and equipment with a corresponding 
adjustment to the opening reserves. The impairment predominantly resulted from the application of different discount rates in line 
with the applicable accounting standards. IFRS 16 requires the use of an incremental borrowing rate based on which the right-of-use 
assets is recorded whereas the value-in-use calculation under IAS 36 requires the cash flow to be discounted using a pre-tax discount 
rate, for which we have used the pre-tax weighted average cost of capital. The application of these standards caused an impairment 
on numerous right-of-use assets and fixed assets.

30. Operating lease commitments (prior year - IAS 17)
The below disclosure is only in relation to the comparative figure for the year ended 31 August 2019. This disclosure is no longer 
required since the implementation of IFRS 16 ‘Leases’ on the initial date of application, 1 September 2019.

Minimum lease payments under non-cancellable operating leases are payable as follows:

£m
Within one year
Within two to five years
In more than five years

Land and 
buildings
211
551
221
983

2019

Equipment 
and vehicles
1
2
–
3

Total
212
553
221
986

The Group leases various properties under non-cancellable operating lease agreements. The leases have varying terms, escalation 
clauses and renewal rights. Contingent rents are payable on certain store leases based on store revenue. For those leases that are 
turnover-related leases, the annual net lease commitment is calculated using the minimum lease liability. 

137

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

31. Subsidiary companies
The subsidiary companies included within the financial statements are disclosed below.

UK subsidiaries 

Country of 
incorporation/
registration

Registered 

address Class of shares

Proportion 
of shares 
held by 
Group 
companies 
%

Name
Held directly by WH Smith PLC:
WH Smith Retail Holdings Limited
Held indirectly:
Books & Stationers Limited
Card Market Limited
Dotty About Paper Limited
funkypigeon.com Limited
Modelzone Limited
Sussex Stationers Limited 
The Card Gallery (UK) Limited
The SQL Workshop Limited
The Websters Group Limited
Tree of Hearts Limited
WH Smith (Qatar) Limited
WH Smith 1955 Limited
WH Smith High Street Holdings Limited
WH Smith High Street Limited

England & Wales

England & Wales
England & Wales
England & Wales
England & Wales
England & Wales
England & Wales
England & Wales
England & Wales
England & Wales
England & Wales
England & Wales
England & Wales
England & Wales
England & Wales

WH Smith Hospitals Holdings Limited

England & Wales

WH Smith Hospitals Limited
WH Smith Promotions Limited
WH Smith Retirement Savings Plan Limited
WH Smith Travel 2008 Limited
WH Smith Travel Holdings Limited
WH Smith Travel Limited

WH Smith US Group Holdings Limited 
WH Smith US Retail Holdings Limited 

England & Wales
England & Wales
England & Wales
England & Wales
England & Wales
England & Wales

England & Wales
England & Wales

1

1
1
1
1
1
1
1
1
1
1
1
1
1
1

1

1
1
1
1
1
1

1
1

Ordinary

Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary & 
Preference
Ordinary & 
Preference
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary & 
Preference
Ordinary
Ordinary

100

100
100
100
100
100
100
100
100
100
100
100
100
100
100

100

100
100
100
100
100
100

100
100

Principal activity

Holding company

Retailing
Retailing
Dormant
Retailing
Dormant
Dormant
Retailing
Retailing
Dormant
Dormant
Dormant
Holding Company
Holding Company
Retailing

Holding Company

Retailing
Retailing
Dormant
Holding Company
Holding Company
Retailing

Holding Company
Holding Company

The following UK subsidiaries will take advantage of the audit exemption set out within section 479A of the Companies Act 2006 for the 
year ended 31 August 2020.

The Company will guarantee the debts and liabilities of the below UK subsidiary undertakings at the balance sheet date in accordance 
with section 479C of the Companies Act 2006. The Company has assessed the probability of loss under the guarantee as remote.

Name
Held indirectly:
Books & Stationers Limited
Card Market Limited
WH Smith 1955 Limited
WH Smith High Street Holdings Limited
WH Smith Hospitals Holdings Limited
WH Smith Promotions Limited
WH Smith Travel 2008 Limited

Company number

07515820
8956574
549069
6560371
03896896
2339902
6560390

138 WH Smith PLC Annual Report and Accounts 2020

Financial statements31. Subsidiary companies (continued)
International joint ventures

The below entities are joint ventures and per the Group's accounting policies on page 95, the Group’s share of results of these joint 
ventures is included in the Group consolidated income statement using the equity method of accounting.

Name
Held indirectly:

WH Smith – DFA Brasil Cafeteria, Livraria E 
Conveniencia Eireli
WH Smith Malaysia SDN BHD
WH Smith LLC

Country of 
incorporation/
registration

Registered 
address

Class of shares

Proportion of 
shares held by 
Group companies 
%

Brazil

Malaysia
Oman

17

13
12

Ordinary

Ordinary
Ordinary

50

50
50

Principal activity

Retailing

Retailing
Retailing

139

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

31. Subsidiary companies (continued)
International subsidiaries

The below list of interests in overseas entities includes certain entities, particularly in the United States of America, in which  
WH Smith PLC holds less than 100 per cent ownership. These entities primarily relate to airport operations in which the Group is 
required to engage with a local partner in order to operate the stores. Per the accounting policy set out on page 95, the Group has 
determined that it has control of these entities and has therefore consolidated their results.

Country of 
incorporation/
registration

Registered 
address

Class of shares

Proportion 
of shares 
held by 
Group 
companies 
%

Hong Kong

Australia
France
Germany
USA
Ireland
Italy
Jersey
Qatar
Netherlands
Singapore
Spain
USA
USA
USA
USA
USA
Australia
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA

2

3
5
6
7
8
9
10
11
14
15
16
18
18
18
18
18
3
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18

Ordinary

Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary

100

100
100
100
100
100
100
100
49
100
100
100
100
100
100
100
88
100
100
100
88
84
80
67
80
70
80
60
67
67
75
75
75
60
65
70
67

Principal activity

Product sourcing for 
Group companies
Retailing
Retailing
Retailing
Dormant
Retailing
Retailing
Retailing
Retailing
Dormant
Retailing
Retailing
Holding Company
Holding Company
Holding Company
Holding Company
Dormant
Retailing
Retailing
Dormant
Retailing
Retailing
Retailing
Dormant
Dormant
Dormant
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing

Name
Held indirectly:

WH Smith Asia Limited

WH Smith Australia Pty Limited
WH Smith France S.A.S
WH Smith Germany GmbH
WH Smith Group Holdings (USA) Inc.
WH Smith Ireland Limited
WH Smith Italia S.R.L
WH Smith Jersey Limited
WH Smith LLC 
WH Smith Nederland B.V.
WH Smith Singapore Pte. Limited
WH Smith Spain S.L. 
WH Smith USA Holdings Inc 
InMotion Entertainment Holdings LLC
InMotion Entertainment Personnel Leasing Corp
WH Smith USA Retail Inc 
WH Smith SFO, LLC
Wild Retail Group Pty Limited
InMotion Entertainment Group, LLC
BTS – InMotion Atlanta, LLC
InMotion AUS, LLC 
InMotion BNA, LLC
InMotion BNA-C,LLC
Soundbalance BOS, LLC
InMotion BOS-A, LLC
InMotion BOS, LLC
InMotion BOS-BCE, LLC
InMotion BWI, LLC
InMotion CLE, LLC
Soundbalance CLT, LLC
InMotion – SB DC, LLC
InMotion DCA, LLC
InMotion DEN-B, LLC
DFW-A Retail Partners, LLC
DFW-E Retail Partners, LLC
DFW-D/E Retail Partners, LLC
Soundbalance DTW, LLC

140 WH Smith PLC Annual Report and Accounts 2020

Financial statements31. Subsidiary companies (continued)

Name
Held indirectly:
InMotion DTW, LLC
InMotion EWR, LLC
InMotion EWR-B, LLC
InMotion FLL, LLC
InMotion FLL-T4, LLC
InMotion IAD, LLC
Soundbalance IAH, LLC
BR InMotion IAH, LLC
InMotion LAX, LLC
InMotion LAX-IT,LLC
Soundbalance MCO, LLC
InMotion MCO, LLC
Soundbalance Miami, LLC
InMotion Bright, LLC
InMotion MKE, LLC
InMotion MSY, LLC
InMotion ORD, LLC
InMotion ORD T2, LLC
Soundbalance PDX, LLC
Soundbalance PHL, LLC
InMotion PHL, LLC
Soundbalance ATL-E, LLC
InMotion ATL-A, LLC
InMotion ATL, LLC
InMotion PHX, LLC
InMotion PHX T3, LLC
Soundbalance SAN, LLC
InMotion SAT, LLC
InMotion SEA, LLC
InMotion SFO-T3, LLC
InMotion SFO-IT, LLC
Soundbalance SJC, LLC
InMotion SLC,LLC
InMotion IAH, LLC
InMotion SLC-A,LLC
InMotion SLC-B,LLC
InMotion SMF,LLC
InMotion CLT, LLC
SBIP, LLC
MSP Innovations, LLC
InMotion LGA, LLC
Marshall Retail Group Holding Co Inc
MRG Holdings Corp
Marshall Retail Group LLC
The Marshall Retail Group Canada Inc
MRG Baltimore (BWI), LLC
MRG Denver, LLC
MRG Dallas II, LLC

Country of 
incorporation/
registration

Registered 

address Class of shares

Proportion 
of shares 
held by 
Group 
companies 
%

USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
Canada
USA
USA
USA

18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
19
19
19
20
19
19
19

Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary

67
80
85
62
62
75
67
65
75
80
67
73
67
75
79
64
70
70
67
67
65
67
64
80
80
90
55
75
88
85
90
67
80
70
85
90
90
74
50
33
75
100
100
100
100
70
75
65

Principal activity

Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Dormant
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Dormant
Retailing
Retailing
Retailing
Dormant
Retailing
Dormant
Retailing
Retailing
Retailing
Dormant
Dormant
Dormant
Dormant
Holding company
Holding company
Retailing
Retailing
Retailing
Retailing
Retailing

141

Financial statementsWH Smith PLC Annual Report and Accounts 2020Notes to the financial statements continued

31. Subsidiary companies (continued)

Name
Held indirectly:
MRG LaGuardia, LLC
MRG Los Angeles, LLC
MRG Nashville, LLC
MRG Raleigh Terminal 2, LLC
MRG Raleigh Terminal 1, LLC
MRG RDU T2, LLC 
MRG Sacramento, LLC
MRG San Francisco, LLC 
MRG San Francisco Terminal 1, LLC

MRG San Francisco Terminal 3, LLC
MRG Washington (DCA), LLC 
MRG Washington (IAD), LLC
Nash Nails MRG, LLC

Country of 
incorporation/
registration

Registered 
address

Class of shares

Proportion 
of shares 
held by the 
Subsidiary  
%

Principal activity

USA
USA
USA
USA
USA
USA
USA
USA
USA

USA
USA
USA
USA

19
19
19
19
19
19
19
19
19

19
19
19
19

Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary

Ordinary
Ordinary
Ordinary
Ordinary

80
70
80
85
55
80
90
80
80

80
75
75
39

Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing

Retailing
Retailing
Retailing
Retailing

Greenbridge Road, Swindon, Wiltshire SN3 3RX
Suites 13A01-04, 13 Floor, South Tower, World Finance Centre, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong
Suite 401, 80 William Street, Woolloomooloo NSW 2011, Australia
Brucknerstrasse 2/4, 1040 Vienna, Austria
248, Rue de Rivoli, 75001 Paris, France
Terminal Ring 1, Zentralgebaude Ost, Zi. 5. 035, 40474 Dusseldorf, Germany
c/o Greenbridge Road, Swindon, Wiltshire SN3 3RX
6th Floor, Grand Canal Square, Dublin 2, Ireland
Via Borgogna, Cap 20122, Milano, Italy
72/74 King Street, St Helier, Jersey, JE2 4WE
27 Um Ghwalinah Road, 230 C-ring Road, Doha, Qatar
PO Box 3275, PC112, Ruwi, Oman
C2-6-1, Solaris Dutamas, 1, Jalan Dutamas 1, 50480, Kuala Lumpur, Malaysia

Registered addresses  
1
2
3
4
5
6
7
8
9
10
11
12
13
14 Weteringschans 94, 1017 XS, Amsterdam, Netherlands
15
16
17
18
19
20

11 Keng Cheow Street #3-10 The Riverside Piazza, Singapore 059608 
Paseo de Recoletos, 27, 7ª, 28004, Madrid, Spain
Avenida das Americas, No. 3434, Barra da Tijuca, CEP 22640-102, Rio de Janeiro, RJ, Brazil
4801 Executive Park Court, Suite 100, Jacksonville, FL 32216, USA
3755 W Sunset Road, Las Vegas, Nevada, NV 89118, USA
2200 HSBC Building, 885 West Georgia Street, Vancouver, BC V6C 3E8, Canada

142 WH Smith PLC Annual Report and Accounts 2020

Financial statementsCompany balance sheet
As at 31 August 2020

£m
Non-current assets
Investments 

Current assets
Cash and cash equivalents
Debtors: amounts falling due within one year

Current liabilities
Creditors: amounts falling due within one year

Net current assets/(liabilities)

Non-current liabilities
Borrowings

Total net assets

Shareholders’ equity
Called up share capital
Share premium account
Capital redemption reserve
Profit and loss account1
Total equity 

Note

2020

2019

3

4

5

6

9

835
835

–
291
291

(203)
(203)
88

(400)
(400)

520
520

–
88
88

(142)
(142)
(54)

(200)
(200)

523

266

29
315
13
166
523

24
9
13
220
266

1 The loss for the year attributable to shareholders was £7m (2019: profit of £106m). See Note 2.

The financial statements of WH Smith PLC, registered number 5202036, on pages 143 to 145 were approved by the Board of Directors 
and authorised for issue on 19 November 2020 and were signed on its behalf by:

Carl Cowling 
Group Chief Executive 

Robert Moorhead 
Chief Financial Officer and Chief Operating Officer

Company statement of changes in equity
For the year ended 31 August 2020

£m
Balance at 1 September 2019
Loss for the financial year
Total comprehensive loss for the year
Premium on issue of shares
Equity dividends paid during the year (Note 7)
Balance at 31 August 2020
Balance at 1 September 2018
Profit for the financial year
Total comprehensive income for the year
Purchase of own shares for cancellation
Premium on issue of shares
Equity dividends paid during the year (Note 7)
Balance at 31 August 2019

Share 
capital
24
–
–
5
–
29
24
–
–
–
–
–
24

Share 
premium
9
–
–
306
–
315
8
–
–
–
1
–
9

Capital 
redemption 
reserve
13
–
–
–
–
13
13
–
–
–
–
–
13

Profit 
and loss 
account
220
(7)
(7)
–
(47)
166
205
106
106
(31)
–
(60)
220

Total
266
(7)
(7)
311
(47)
523
250
106
106
(31)
1
(60)
266

143

Financial statementsWH Smith PLC Annual Report and Accounts 2020 
 
 
Notes to the Company financial statements

1. Accounting policies

a) Basis of preparation
The Company’s financial statements have been prepared on a going concern basis, as detailed in the Directors’ report on page 74.

The financial statements are prepared in accordance with the Companies Act 2006 as applicable to companies using FRS 101. 
The Company meets the definition of a qualifying entity under FRS 100 (Application of Financial Reporting Requirements) issued 
by the Financial Reporting Council. Accordingly, the financial statements have been prepared in accordance with FRS 101 ‘Reduced 
Disclosure Framework’ as issued by the Financial Reporting Council.

As permitted by FRS 101, the Company has taken advantage of the disclosure exemption available under the standard in relation to 
share–based payment, financial instruments, capital management, presentation of comparative information in respect of certain 
assets, presentation of a cash flow statement, standards not yet effective, impairment of assets and related party transactions. 
Where required, equivalent disclosures are given in the consolidated financial statements of the Group.

The financial statements are prepared under the historical cost convention.

The principal accounting policies adopted are the same as those set out in Note 1 to the consolidated financial statements except as 
noted below. No new accounting standards, or amendments to accounting standards, or IFRIC interpretations that are effective for the 
year ended 31 August 2020, have had a material impact on the Company.

Critical accounting judgements and sources of estimation uncertainty are disclosed in the Notes to the financial statements, Note 1. 

b) Investments in subsidiary undertakings
Investments in subsidiaries are valued at historical cost less provision for impairment in value. Investments in subsidiaries are 
tested annually for impairment. An impairment loss is recognised for the amount by which the carrying value exceeds its recoverable 
amount. The recoverable amount is the higher of an asset’s net realisable value and value-in-use.

c) Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts expected to be paid (or recovered) using the tax rates 
and laws that have been enacted or substantively enacted at the balance sheet date.

d) Debtors
Debtors represent amounts due from other Group companies. Debtors are initially measured at fair value and subsequently measured 
at amortised cost using the effective interest rate method, less provision for impairment. A provision for the expected loss on 
receivables is established at inception. This is modified when there is a change in the credit risk and hence evidence that the Company 
will not be able to collect all amounts due according to the original terms of receivables.

2. (Loss)/profit for the year
The Company has not presented its own profit and loss account as permitted by Section 408 of the Companies Act 2006. 

The loss for the year attributable to shareholders, which is stated on an historical cost basis, was £7m (2019: profit of £106m) 
comprising investment income relating to dividends received from Group companies of £nil (2019: £109m) and finance costs of £7m 
(2019: £3m). There were no other recognised gains or losses. 

The Company did not have any employees during the year ended 31 August 2020 (2019: nil). All directors were remunerated by other 
Group companies.

3. Investments 
During the year, the Company purchased additional shares in WH Smith Retail Holdings Limited for consideration of £315m to fund 
the acquisition of MRG (see Note 27 of the Notes to the consolidated financial statements). A full list of the Company’s subsidiary 
undertakings is included in Note 31 of the Notes to the consolidated financial statements. The registered office of WH Smith Retail 
Holdings Limited is Greenbridge Road, Swindon, Wiltshire SN3 3RX.

The investment in subsidiaries balance has been tested for impairment at the balance sheet date. The recoverable amount of the 
investment is assumed to approximate the Group's market capitalisation on the London Stock Exchange, adjusted for any assets or 
liabilities on the Company's balance sheet. There was substantial headroom between the recoverable amount of the investment and 
its carrying value. Consequently, no impairment has been recognised in respect of the investment.

144 WH Smith PLC Annual Report and Accounts 2020

Financial statements4. Debtors – amounts falling due within one year
£m
Amounts owed by subsidiary undertakings
Prepayments

2020
290
1
291

2019
87
1
88

The Company has undertaken a review of the liquidity position of the counterparty subsidiaries and noted that the subsidiaries have 
sufficient immediately available funds to settle the receivables at the balance sheet date. As a result, no expected credit losses have 
been included in the profit and loss account in respect of these receivables.

5. Creditors – amounts falling due within one year
£m

Amounts owed to subsidiary undertakings
Bank overdrafts
Other creditors

2020

202
–
1
203

2019

141
1
–
142

6. Borrowings
The Company has a four-year committed term loan of £200m with Barclays Bank PLC, HSBC Bank PLC, BNP Paribas and Santander 
UK PLC, that was drawn down at the time of the acquisition of InMotion (30 November 2018). This loan is interest bearing at a margin 
over LIBOR and is due to mature on 29 October 2022.

During the year, the Company agreed an additional syndicated £200m term loan with the above banks to fund the acquisition of MRG. 
This loan is interest bearing at a margin over LIBOR and is due to mature on 17 October 2022.

7. Dividends
Amounts paid and recognised as distributions to shareholders in the year are as follows:

£m
Dividends
Final dividend for the year ended 31 August 2018 of 38.1p per ordinary share
Interim dividend for the year ended 31 August 2019 of 17.2p per ordinary share
Final dividend for the year ended 31 August 2019 of 41.0p per ordinary share

2020

2019

–
–
47
47

41
19
–
60

The Board of Directors have not declared an interim dividend during the year and do not propose a final dividend in respect of the year 
ended 31 August 2020.

8. Contingent liabilities
Contingent liabilities of £1m (2019: £1m) are in relation to insurance standby letters of credit. 

9. Called up share capital

Allotted and fully paid

Equity:
Ordinary shares of 226⁄67p
Total

2020

2019

Number of 
shares 
(millions)

Nominal 
value 
£m

Number of 
shares 
(millions)

Nominal 
value 
£m

131
131

29
29

108
108

24
24

As part of the financing of the acquisition of MRG, on 17 October 2019, the Company issued 7,209,303 shares in a share placing at 
a price of £21.50 per share, raising proceeds of £152m net of issue costs. In addition, as part of the Group's actions to mitigate the 
impact of Covid-19, on 9 April 2020 the Company issued 15,802,768 shares in a share placing at a price of £10.50 per share, raising 
proceeds of £160m net of issue costs.

During the year, 5,024 ordinary shares were allotted under the terms of the Company’s Sharesave Scheme. 

The effect of the above share issues was to increase share premium by £306m.

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share  
at the meetings of the Company.

145

Financial statementsWH Smith PLC Annual Report and Accounts 2020Glossary

Alternative performance measures
In reporting financial information, the Group presents alternative performance measures, ‘APMs’, which are not defined or specified 
under the requirements of IFRS.

The Group believes that these APMs, which are not considered to be a substitute for or superior to IFRS measures, provide 
stakeholders with additional useful information on the underlying trends, performance and position of the Group and are consistent 
with how business performance is measured internally. The alternative performance measures are not defined by IFRS and 
therefore may not be directly comparable with other companies’ alternative performance measures.

Non-underlying items
The Group has chosen to present a Headline measure of profit and earnings per share which excludes certain items that are 
considered non-underlying and exceptional due to their size, nature or incidence, and are not considered to be part of the normal 
operating costs of the Group. These costs may include the financial effect of non-underlying items which are considered exceptional 
and occur infrequently such as, inter alia, restructuring costs linked to a Board-agreed programme, amortisation of acquired 
intangible assets, costs relating to business combinations, significant items related to pension schemes, and impairment charges 
and items meeting the definition of non-underlying specifically related to the Covid-19 pandemic, and the related tax effect of these 
items. The Group believes that they provide additional useful information to users of the financial statements to enable a better 
understanding of the Group’s underlying financial performance.

IFRS 16
The Group has implemented IFRS 16 using the modified retrospective approach, which means that prior year balances have not 
been restated. IFRS 16 superseded the lease guidance under IAS 17 and the related interpretations. IFRS 16 sets out the principles 
for the recognition, measurement, presentation and disclosure of leases and requires lessees to account for all leases under 
a single on-balance sheet model as the distinction between operating and finance leases is removed. The only exceptions are 
short-term and low-value leases. At the commencement date of a lease, a lessee will recognise a lease liability for the future lease 
payments and an asset (right-of-use asset) representing the right to use the underlying asset during the lease term. Lessees are 
required to separately recognise the interest expense on the lease liability and the depreciation expense on the right-of-use asset.

For the purposes of narrative commentary on the Group’s performance and financial position in the Strategic report, the effects 
of IFRS 16 have been excluded, in order to provide meaningful year on year comparisons.

The impact of the implementation of IFRS 16 on the Income statement and Segmental information is provided in Notes A1 and 
A2 below. There is no impact on cash flows, although the classification of cash flows has changed, with an increase in net cash 
inflows from operating activities being offset by a decrease in net cash inflows from financing activities, as set out in Note A9 below. 
The balance sheet as at 31 August 2020 both including and excluding the impact of IFRS 16 is shown in Note A10 below.

Definitions and reconciliations
In line with the Guidelines on Alternative Performance Measures issued by the European Securities and Markets Authority (‘ESMA’), 
we have provided additional information on the APMs used by the Group below, including full reconciliations back to the closest 
equivalent statutory measure.

APM

Closest 
equivalent 
IFRS measure

Reconciling items to 
IFRS measure

Definition and purpose

Income statement measures

Headline Group 
(loss)/profit 
before tax

Group 
(loss)/profit 
before tax

See Note A1

See Note A2

Group 
operating 
(loss)/profit

High Street and 
Travel trading 
(loss)/profit,  
and Group  
(loss)/profit from 
trading operations 

Headline Group (loss)/profit before tax excludes non-underlying items. 
A reconciliation from Headline Group (loss)/profit before tax to Group 
(loss)/profit before tax on an IFRS 16 basis is provided on the Group 
income statement on page 88, and on an IAS 17 basis in Note A1.

Group (loss)/profit from trading operations and High Street and Travel 
trading (loss)/profit are stated after directly attributable share-based 
payment and pension service charges and before non-underlying items, 
unallocated costs, finance costs and income tax expense.

A reconciliation from the above measures to Group operating (loss)/profit 
and Group (loss)/profit before tax on an IFRS 16 basis is provided in  
Note 2 to the financial statements and on an IAS 17 basis in Note A2. 

146 WH Smith PLC Annual Report and Accounts 2020

Additional informationAPM

Non-underlying  
items

Closest 
equivalent 
IFRS measure

None

Reconciling items to 
IFRS measure

Refer to definition 
and see Note A6

Headline  
(loss)/earnings 
per share

(Loss)/
earnings 
per share

Effective tax rate

None

Non-underlying 
items and dilutive 
effect of shares 
under option, see 
Note A4

Non-underlying  
items

Definition and purpose

Items which are not considered part of the normal operating costs of 
the business, are non-recurring and considered exceptional because of 
their size, nature or incidence, are treated as non-underlying items and 
disclosed separately. The Group believes that the separate disclosure 
of these items provides additional useful information to users of the 
financial statements to enable a better understanding of the Group’s 
underlying financial performance. An explanation of the nature of the 
items identified as non-underlying on an IFRS 16 basis is provided in 
Note 4 to the financial statements, and on an IAS 17 basis in Note A6.

(Loss)/profit for the year attributable to the equity holders of the parent 
before non-underlying items divided by the weighted average number of 
ordinary shares in issue during the financial year, adjusted for the effects 
of any potentially dilutive share options. See Note 10 and Note A4.

Total income tax credit/charge excluding the tax impact of non-
underlying items divided by Headline Group (loss)/profit before tax. 
See Note 8 on an IFRS 16 basis, and Notes A3 and A6 on an IAS 17 basis.

None

Refer to definition  This performance measure calculates the number of times Profit 

Fixed 
charges cover

Gross margin

Like-for-
like revenue

Gross 
profit margin

Movement in 
revenue per 
the income 
statement

Balance sheet measures

Net debt

None

before tax covers the total fixed charges included in calculating profit 
or loss. Fixed charges included in this measure are net finance charges 
(excluding finance charges from IFRS 16 leases) and net operating lease 
rentals stated on an IAS 17 basis. 

The calculation of this measure is outlined in Note A5.

Not applicable

Where referred to throughout the Annual report, gross margin is 
calculated as gross profit divided by revenue.

–  Revenue change 
from non-like-
for-like stores

–  Foreign 

exchange impact

Like-for-like revenue is the change in revenue from stores that have 
been open for at least a year, with a similar selling space at a constant 
foreign exchange rate. A reconciliation of these percentages is 
provided below.

LFL revenue change

Net new space impact

Acquisitions

Foreign exchange impact

Travel

High Street

Group

(43)%

(19)%

(33)%

1%

10%

–%

–%

–%

–%

1%

5%

–%

Total revenue change

(32)%

(19)%

(27)%

Reconciliation of 
net debt

Net debt is defined as cash and cash equivalents, less bank overdrafts 
and other borrowings and both current and non-current obligations 
under finance leases as defined on an IAS 17 basis. Lease liabilities 
recognised as a result of IFRS 16 are excluded from this measure. 

A reconciliation of Net debt is provided in Note A8. 

Other measures

Free cash flow

Net cash 
inflow from  
operating  
activities

See Note A7 and 
Strategic report 
page 18

Free cash flow is defined as the net cash inflow from operating activities 
before the cash flow effect of non-underlying items and pension funding, 
and less net capital expenditure. The components of free cash flow are 
shown in Note A7 and on page 18, as part of the Strategic report. 

147

Additional informationWH Smith PLC Annual Report and Accounts 2020Glossary continued

A1. Reconciliation of Headline to Statutory Group operating (loss)/profit and Group (loss)/profit before tax

£m
Revenue
Cost of sales
Gross profit
Distribution costs
Administrative expenses
Other income

Non-underlying items
Group operating (loss)/profit
Finance costs
(Loss)/profit before tax
Income tax credit/(expense)
(Loss)/profit for the period
Attributable to:
Equity holders of the parent
Non-controlling interests

IAS 17 basis

Non-
underlying 
items (IAS 17)
–
–
–
–
–
–

Headline 
(IAS 17)
1,021
(441)
580
(545)
(97)
2

2020

IFRS 16 basis

Total
(IAS 17)
1,021
(441)
580
(545)
(97)
2

IFRS 16 
adjustments
–
–
–
7
5
–

–
(60)
(9)
(69)
16
(53)

(53)
–
(53)

(157)
(157)
–
(157)
18
(139)

(139)
–
(139)

(157)
(217)
(9)
(226)
34
(192)

(192)
–
(192)

(55)
(43)
(11)
(54)
7
(47)

(47)
–
(47)

Total
1,021
(441)
580
(538)
(92)
2

(212)
(260)
(20)
(280)
41
(239)

(239)
–
(239)

Headline
1,397
(552)
845
(592)
(100)
7

–
160
(5)
155
(28)
127

125
2
127

2019

Non-
underlying 
items
–
–
–
–
–
–

(20)
(20)
–
(20)
1
(19)

(19)
–
(19)

A2.  Reconciliation of Headline to Statutory segmental trading (loss)/profit and Group (loss)/profit  

from trading operations

£m
Travel trading (loss)/profit1
High Street trading (loss)/profit
Group (loss)/profit from  
trading operations
Unallocated costs
Headline Group operating  
(loss)/profit
Non-underlying items
Group operating (loss)/profit

IAS 17 basis

Non-
underlying 
items (IAS 17)
–
–

Headline 
(IAS 17)
(33)
(10)

2020

IFRS 16 basis

Total
(IAS 17)
(33)
(10)

IFRS 16 
adjustments
6
6

(43)
(17)

(60)
–
(60)

–
–

–
(157)
(157)

(43)
(17)

(60)
(157)
(217)

12
–

12
(55)
(43)

2019

Non-
underlying 
items
–
–

–
–

–
(20)
(20)

Total
(27)
(4)

(31)
(17)

(48)
(212)
(260)

Headline
117
60

177
(17)

160
–
160

¹ Includes International trading loss of £32m under IAS 17 (2019: profit of £20m) and £26m under IFRS 16.

Total
1,397
(552)
845
(592)
(100)
7

(20)
140
(5)
135
(27)
108

106
2
108

Total
117
60

177
(17)

160
(20)
140

148 WH Smith PLC Annual Report and Accounts 2020

Additional informationA3. Reconciliation of Headline to Statutory tax (credit)/expense

£m
(Loss)/profit before tax
Tax (credit)/expense on (loss)/profit – Standard rate of UK corporation tax  
(19.00%; 2019: 19.00%)
Adjustment in respect of prior year corporation tax
Total current tax (credit)/expense
Deferred tax – current year
Deferred tax – prior year
Tax on Headline (loss)/profit
Tax on non-underlying items
Total tax on (loss)/profit

A4. Calculation of Headline and Statutory (loss)/earnings per share

2020

IAS 17
(69)

IFRS 16 
adjustments
1

2019

IFRS 16
(68)

Headline
155

(5)
(6)
(11)
(7)
2
(16)
(18)
(34)

–
–
–
–
–
–
(7)
(7)

(5)
(6)
(11)
(7)
2
(16)
(25)
(41)

32
(4)
28
(1)
1
28
(1)
27

£m
(Loss)/profit for the year,  
attributable to equity holders of the 
parent (Note A1)
Weighted average shares in issue for 
basic earnings per share (Note 10)
Weighted average shares in issue for 
diluted earnings per share (Note 10)
Basic (loss)/earnings per share
Diluted (loss)/earnings per share

A5. Fixed charges cover

Net finance costs (pre-IFRS 16)
Net operating lease rentals (pre-IFRS 16)
Total fixed charges
Headline (loss)/profit before tax
Headline (loss)/profit before tax and fixed charges
Fixed charges cover – times

IAS 17 basis

Non-
underlying 
items

Headline

2020

IFRS 16 basis

IFRS 16 
adjustments

Total

Total

Headline

2019

Non-
underlying 
items

(53)

(139)

(192)

(47)

(239)

125

(19)

120

120
(160.0)p
(160.0)p

(39.2)p
(39.2)p

(44.2)p
(44.2)p

(115.8)p
(115.8)p

120

120
(199.2)p
(199.2)p

£m

115.7p
114.7p

(17.6)p
(17.5)p

Note
A1
A11

A1

2020
9
210
219
(69)
150
0.7x

Total

106

108

109
98.1p
97.2p

2019
5
236
241
155
396
1.6x

149

Additional informationWH Smith PLC Annual Report and Accounts 2020Glossary continued

A6. Non-underlying items on pre-IFRS 16 and IFRS 16 bases

£m
Costs relating to business combinations
– Transaction costs
– Integration costs
Amortisation of acquired intangible assets
High Street business review
Pension past service cost
Costs directly attributable to Covid-19
– Impairment of property, plant and equipment
– Impairment of intangible assets
– Impairment of right-of-use assets
– Other property costs
– Write-down of inventories
– Restructuring costs
– Other
Non-underlying items, before tax
Tax credit on non-underlying items
Non-underlying items, after tax

  2020

2019

IAS 17

IFRS 16

11
9
3
–
14

54
1
–
25
14
25
1
157
(18)
139

11
9
3
–
14

39
1
95
–
14
25
1
212
(25)
187

6
5
2
7
–

–

–
–
–
–
–
20
(1)
19

Non-underlying items on a pre-IFRS 16 basis are calculated on a consistent basis with IFRS 16, with the exception of the 
below items.

A tax credit of £25m has been recognised in relation to the above items (£18m under IAS 17).

Impairment of property, plant and equipment and right-of-use assets
The impairment charge recognised on an IAS 17 basis differs from that recognised under IFRS 16. This is mainly due to a lower asset 
base under IAS 17, coupled with lower expected store cash flows, with rental expenses being included in the forecast cash flows 
(treated as financing costs under IFRS 16), and a higher discount rate. The calculation of the Group’s weighted average cost of capital 
differs under IFRS 16 versus IAS 17. The pre-tax discount rate used in the IFRS 16 calculation was 8.9% and the pre-tax discount rate 
used in the IAS 17 calculation was 10.9%.

Right-of-use assets are not recognised under IAS 17.

Other property costs
Other property costs on a pre-IFRS 16 basis include provisions for onerous lease contracts; on an IFRS 16 basis, onerous lease 
contracts are recognised as an impairment of the right-of-use asset. As a result of the impact of Covid-19, the Group has carried out 
a review of leases where the obligations of those leases exceed the potential economic benefits expected to be received under them. 
We anticipate that a number of stores will not fully recover to pre-Covid-19 sales levels and have accelerated our internal forecasts 
for the rate of sales decline in those locations. As a result, we have recognised onerous provisions of £13m for stores where we now 
anticipate we will make a cash loss over the remaining term of their leases.

The Group’s IAS 17 property provisions represent the present value of unavoidable future net lease obligations and related costs of 
leasehold property (net of estimated sublease income and adjusted for certain risk factors) where the space is vacant, loss-making 
or currently not planned to be used for ongoing operations. The unwinding of the discount is treated as an imputed interest charge. 
These provisions represent the best estimate of the liability at the time of the balance sheet date, the actual liability being dependent 
on future events such as economic environment and marketplace demand. Expectations will be revised each period until the actual 
liability arises, with any difference accounted for in the period in which the revision is made. 

Other items included in Other property costs include £12m reinstatement liabilities for stores where the long-term viability has been 
impacted by Covid-19, and the Group has crystallised its obligation to restore the site on which it is located or restore the underlying 
asset to the condition required by the terms and conditions of the lease.

150 WH Smith PLC Annual Report and Accounts 2020

Additional information 
A7. Free cash flow
£m
Cash generated from operating activities (Note 21)
Interest paid
Net cash inflow from operating activities
Cash flow impact of IFRS 16 (Note A9)
Add back:
– Cash impact of non-underlying items
– Pension funding
Deduct:
– Purchase of property, plant and equipment
– Purchase of intangible assets
Free cash flow

2020
94
(13)
81
(66)

20
3

(67)
(12)
(41)

2019
153
(4)
149
–

16
3

(47)
(12)
109

A8. Net debt
The table below shows Net debt on a pre-IFRS 16 basis.  This includes lease liabilities that were previously presented as finance 
leases (applying the principles of IAS 17, and Group accounting policies as applicable prior to 1 September 2019, per Note 1 to the 
financial statements), but excludes additional lease liabilities recognised on application of IFRS 16.

£m
Borrowings
– Revolving credit facility
– Bank loans
– Lease liabilities (Note 16)

Liabilities from financing activities
Cash and cash equivalents
Net debt (IFRS 16) (Note 19)
Add back lease liabilities recognised under IFRS 161
Net debt (IAS 17)

1 Excludes lease liabilities previously recognised under IAS 17 as finance leases.

2020

2019

–
(400)
(559)

(959)
108
(851)
550
(301)

(15)
(200)
(14)

(229)
49
(180)
–
(180)

A9. Cash flow disclosure impact of IFRS 16
There is no impact of IFRS 16 on cash flows, although the classification of cash flows has changed, with an increase in net cash 
inflows from operating activities being offset by a decrease in net cash inflows from financing activities.

£m
Net cash inflows from operating activities
Net cash outflows from investing activities
Net cash inflows from financing activities
Net increase in cash in the period

2020

IFRS 16 
adjustment
66
–
(66)
–

IAS 17
15
(395)
440
60

IFRS 16
81
(395)
374
60

151

Additional informationWH Smith PLC Annual Report and Accounts 2020Glossary continued

A10. Balance sheet impact of IFRS 16
The balance sheet as at 31 August 2020 including and excluding the impact of IFRS 16 is shown below:

£m
Goodwill and other intangible assets
Property, plant and equipment
Right-of-use assets
Investments in joint ventures

Inventories
Payables less receivables
Working capital

Derivative financial asset
Net current and deferred tax asset
Provisions
Operating assets employed
Net debt
Net assets excluding pension liability
Pension liability
Deferred tax asset on pension liability
Total net assets

A11. Operating lease expense
Amounts recognised in Headline Group operating profit on a pre-IFRS 16 basis are as follows:

£m
Minimum lease payments
Contingent rent payments
Total rent paid
Sublease rentals received on operating leases
Net operating lease charges

IAS 17
495
190
–
2
687
150
(226)
(76)

–
17
(27)
601
(301)
300
(4)
1
297

  2020

IFRS 16 
adjustment
(2)
2
413
–
413
–
43
43

–
11
13
480
(550)
(70)
–
–
(70)

2020
162
49
211
(1)
210

IFRS 16
493
192
413
2
1,100
150
(183)
(33)

–
28
(14)
1,081
(851)
230
(4)
1
227

2019
216
21
237
(1)
236

The Group has adopted IFRS 16 during the year, which requires lessees to account for all leases under a single on-balance 
sheet model as the distinction between operating and finance leases is removed. In order to provide comparable information 
the Group has chosen to present Headline measures of operating profit/(loss) and profit/(loss) before tax, as explained in Note 2 
Segmental analysis.

The table above presents the pre-IFRS 16 net operating lease charges, applying the principles of IAS 17, and Group accounting 
policies as applicable prior to 1 September 2019, per Note 1 to the financial statements.

The Group leases various properties under non-cancellable operating lease agreements. The leases have varying terms, escalation 
clauses and renewal rights. The Group has a number of lease arrangements in which the rent payable is contingent on revenue. 
Contingent rentals payable, based on store revenues, are accrued in line with revenues generated. 

The average remaining lease length across the Group is four years. 

Rentals payable and receivable under operating leases are charged to the income statement on a straight-line basis over the term of 
the relevant lease. Benefits received and receivable as an incentive to enter into an operating lease are also spread on a straight-line 
basis over the lease term. 

Temporary rent reductions due to Covid-19, affecting rent payments due on or before June 2021, have been recognised in the Income 
statement in the period they are received.

152 WH Smith PLC Annual Report and Accounts 2020

Additional information 
Information for shareholders

Company Secretary and registered office
Ian Houghton, WH Smith PLC, Greenbridge Road, Swindon, Wiltshire SN3 3RX. Telephone 01793 616161.

WH Smith PLC is registered in England and Wales (number 5202036).

Company website
This Annual report and accounts together with other information, including the price of the Company’s shares, Stock Exchange 
announcements and frequently asked questions, can be found on the WH Smith PLC website at whsmithplc.co.uk.

Annual General Meeting
The Annual General Meeting will be held at the Company’s offices at Greenbridge Road, Swindon, Wiltshire SN3 3RX on Wednesday 
20 January 2021 at 11.30am. A separate notice convening the meeting is being sent to shareholders and includes explanatory 
notes on each of the resolutions being proposed. As explained in that notice, in light of the ongoing Covid-19 pandemic, we strongly 
encourage shareholders not to attend the meeting in person this year and to appoint the Chair of the meeting as their proxy to 
ensure that their vote is counted.

Shareholder enquiries – the registrars
All enquiries relating to shareholdings should be addressed to the registrars, Computershare Investor Services PLC, The Pavilions, 
Bridgwater Road, Bristol BS99 6ZZ. You can call the registrars on the shareholder helpline 0371 495 0100 or visit their website 
at investorcentre.co.uk. A textphone facility for shareholders with hearing difficulties is available by telephoning 0370 702 0005.. 
A textphone facility for shareholders with hearing difficulties is available by telephoning 0370 702 0005.

Sharedealing services
This can be done through a stockbroker, bank or building society.

Computershare, our registrars, also offer share dealing services for shareholders (in certain jurisdictions). For internet dealing,  
log on to computershare.com/dealing/uk and for telephone dealing call 0370 703 0084. You will need to have your Shareholder 
Reference Number (SRN) to hand when making this call. This can be found on your Form of Proxy, email notification of availability of 
AGM documents or dividend confirmation.

Please note that dealing fees will apply and will vary between providers.

 and for telephone dealing call 0370 703 0084. You will need to have your Shareholder Reference Number (SRN) 
to hand when making this call. This can be found on your Form of Proxy, email notification of availability of AGM 
documents or dividend confirmation. Please note that dealing fees will apply and will vary between 
providers. Financial calendar
The following dates are given for information purposes only. Please check the WH Smith PLC website at whsmithplc.co.uk  
nearer the relevant time for full details, and to ensure that no changes have been made.

Financial year end
Preliminary results announced
Annual report posted
AGM
Christmas trading statement
Half-year end
Interim results announced
Trading statement
Financial year end

31 August 2020
12 November 2020
December 2020
20 January 2021
20 January 2021
28 February 2021
April 2021
June 2021
31 August 2021

ShareGIFT
If you only have a small number of shares which are uneconomic to sell, you may wish to consider donating them to charity under 
ShareGIFT, a charity share donation scheme administered by the Orr Mackintosh Foundation. A ShareGIFT transfer form may be 
obtained from our registrar. Further information about the scheme can be found on the ShareGIFT website at sharegift.org.

153

Additional informationWH Smith PLC Annual Report and Accounts 2020Information for shareholders continued

Warning to shareholders – boiler room scams
In recent years, many companies have become aware that their shareholders have received unsolicited phone calls or 
correspondence concerning investment matters. These are typically from overseas-based ‘brokers’ who target UK shareholders, 
offering to sell them what often turn out to be worthless or high risk shares in US or UK investments. These operations are 
commonly known as ‘boiler rooms’. Information on how to avoid share fraud or report a scam can be found on our website at 
whsmithplc.co.uk. You can also call the Financial Conduct Authority Consumer Helpline on 0800 111 6768 or go to. You can also call 
the Financial Conduct Authority Consumer Helpline on 0800 111 6768 or go to  
fca.org.uk/scamsmart..

UK Capital Gains Tax

Demerger 31 August 2006
Following the demerger of the Company on 31 August 2006, in order to calculate any chargeable gains or losses arising on the 
disposal of shares after 31 August 2006, the original tax base cost of your ordinary shares of 213⁄81p (adjusted if you held your shares 
on 24 September 2004 and 22 May 1998 to take into account the capital reorganisations of 27 September 2004 and 26 May 1998 
respectively (see below)) will have to be apportioned between the shareholdings of ordinary shares of 20p in the Company and 
ordinary shares of 5p in Smiths News PLC.

The cost of your shareholding of ordinary shares of 20p in the Company is calculated by multiplying the original base cost of your 
ordinary shares of 213⁄81p (adjusted where necessary to take into account the capital reorganisations of 27 September 2004 and 
26 May 1998 (see below)) by 0.69585.

The cost of your shareholding of ordinary shares of 5p is calculated by multiplying the original base cost of your ordinary shares of 
213⁄81p (adjusted where necessary to take into account the capital reorganisations of 27 September 2004 and 26 May 1998 (see below)) 
by 0.30415.

As a result of the share consolidation on 22 February 2008, the nominal value of the Company’s ordinary shares increased from  
20p per ordinary share to 226/67p per ordinary share.

Capital reorganisation 27 September 2004
If you acquired your shareholding on or before 24 September 2004, in order to calculate any chargeable gains or losses arising 
on the disposal of shares after 24 September, the original tax base cost of your ordinary shares of 555/9p (adjusted if you held your 
shares on 22 May 1998 to take into account the capital reorganisation of 26 May 1998 (see below)) will have to be apportioned 
between the shareholdings of ordinary shares of 213⁄81p and ‘C’ shares resulting from the capital reorganisation.

The cost of your shareholding of ordinary shares of 213⁄81p is calculated by multiplying the original base cost of your ordinary shares 
of 555/9p (adjusted where necessary to take into account the capital reorganisation of 26 May 1998 (see below)) by 0.73979.

Capital reorganisation 26 May 1998
If you acquired your shareholding on or before 22 May 1998, in order to calculate any chargeable gains or losses arising on the 
disposal of shares after 22 May 1998, the original tax base cost of your ordinary shares of 50p will have to be apportioned between 
the shareholdings of ordinary shares of 555/9p and redeemable ‘B’ shares resulting from the capital reorganisation.

The cost of your shareholding of ordinary shares of 555/9p is calculated by multiplying the original cost of your ordinary shares of 50p 
by 0.90714.

March 1982 values
If you acquired your shareholding on or before 31 March 1982, in order to calculate any chargeable gains or losses arising on 
disposal of shares, the tax base cost of your ordinary shares used the 31 March 1982 base values per share as follows:

Ordinary shares of 20p
Smiths News PLC ordinary shares of 5p

Arising from an 
original 
shareholding of ‘B’ 
ordinary shares
50.92p
22.25p

‘A’ ordinary shares
61.62p
26.93p

If you have a complicated tax position, or are otherwise in doubt about your tax circumstances, or if you are subject to tax in a 
jurisdiction other than the UK, you should consult your professional adviser.

‘Company’ means WH Smith PLC, a public limited company incorporated in England and Wales with registered number 5202036; 
and ‘Group’ means the Company and its subsidiaries and subsidiary undertakings.

154 WH Smith PLC Annual Report and Accounts 2020

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Contact details

WH Smith PLC
Greenbridge Road 
Swindon, Wiltshire SN3 3RX 
United Kingdom 
T  01793 616161 
W  whsmithplc.co.uk

WHSmith Travel
133 Houndsditch  
London EC3A 7BX 
United Kingdom 
T  020 3981 0900 
W  whsmithplc.co.uk

WHSmith High Street
Greenbridge Road 
Swindon, Wiltshire SN3 3LD 
United Kingdom 
T  01793 616161 
W  whsmith.co.uk 

Investor Relations
T  020 3981 1285 
W  whsmithplc.co.uk/investors

Media Relations
T  01793 563354 
W  whsmithplc.co.uk/media

Sustainability
W   whsmithplc.co.uk/sustainability

Recruitment
W  whsmithcareers.co.uk

Customer Service
Freepost SCE4410 
Swindon, Wiltshire SN3 3XS 
United Kingdom 
T  01793 616161 
E  customer.relations@whsmith.co.uk