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WH Smith

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FY2023 Annual Report · WH Smith
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The global travel retailer

Annual Report and Accounts 2023

In this report

About us

Strategic report
Group at a glance
2
Business model
6
Chair’s statement
8
Group Chief Executive’s Q&A
10
Key market drivers
13
Our strategy
14
Key performance indicators
16
Review of operations – Travel
19
Review of operations – High Street 24
Outlook
24
Financial review
25
Section 172(1) statement
29
Sustainability
36
– Climate-related disclosures
41
Non-financial and sustainable 
54
information statement
Principal risks and uncertainties
– Viability statement

55
60

Corporate governance
Directors’ biographies
Corporate governance report
– Audit Committee
– Nominations Committee
– ESG Committee
Directors’ remuneration report
Directors’ report
Statement of directors’ 
responsibilities

Financial statements
Independent auditors’ report to 
the members of WH Smith PLC
Group income statement
Group statement of 
comprehensive income
Group balance sheet
Group cash flow statement
Group statement of changes 
in equity
Notes to the financial statements
Company balance sheet
Company statement of 
changes in equity
Notes to the Company 
financial statements

Additional information
Glossary
Information for shareholders

62
64
72
77
79
81
103
106

107

114
115

116
117
118

119
164
164

165

168
177

WH Smith PLC is a leading global travel 
retailer for travel essentials with a smaller 
business on the UK high street. At the  
heart of our business are our people, 
customers and partners. We aim to deliver  
our vision through our strategic priorities 
and our forensic approach to retailing and 
by constantly innovating, expanding globally, 
improving our profitability and delivering 
sustainable returns.

• WHSmith is a global travel retailer with a presence in 32 countries, 

mainly in airports

• We are present in a wide range of locations including airports, 

hospitals, railway stations and motorway service areas

• Our smaller UK High Street business is present on most major 
high streets and shopping centres, mainly in prime locations

• As WHSmith continues on its journey to be a better business, 

we have a strong commitment to the principles of ESG

• WHSmith employs over 14,000 colleagues

• WH Smith PLC is listed on the London Stock Exchange 

(“SMWH”) and is included in the FTSE 250 Index

• WHSmith reaches customers online via its digital channels: 

whsmith.co.uk, funkypigeon.com, cultpens.com 
and dottyaboutpaper.co.uk

Financial and operational highlights

Revenue

Group profit before tax

£1.8bn

£110m

Headline Group profit before 
tax and non-underlying items1

Headline diluted earnings per share 
before non-underlying items1

£143m
1,767

Total number of stores

80.3p
28.9p

Dividend per share2

1  Alternative performance measure described and explained in the Glossary on page 168

2  Includes proposed final dividend of 20.8p. Subject to shareholder approval 

Strategic report

Corporate governance

Financial statements

Additional information

Our purpose

Here at WHSmith our purpose  
is simple: to make every one of 
life’s journeys better

Supporting the many journeys of our colleagues, 
customers and shareholders is our top priority. 

We’re a diverse team of over 14,000 colleagues across 
32 countries and we’re committed to promoting an open 
and honest culture where everyone can come to work and 
be their best self. During the year, we have established five 
new colleague networks to ensure everyone has a voice and, 
as a result, we are accelerating positive change driven by our 
people. We firmly believe in championing the career journeys 
of our people too, and we know that by providing the right 
support along each of our colleagues’ journeys, we’ll create 
a better business. 

Supporting our customers’ journeys has been key since 
the Company was founded in 1792. Whether a visit to one 
of our stores while travelling through an airport in the UK 
or overseas, to a hospital, or through a railway station. 
Or supporting the many communities we serve on the UK 
high street. We’re there for every journey, and with more 
than 1,700 stores across the globe, we’re proud to have 
evolved into the global travel retailer we are today.

For our stakeholders, value creation remains central to our 
journey and we will continue to invest for the longer term 
where we see attractive opportunities for profitable growth. 

Carl Cowling
Group Chief Executive

Find out more about WHSmith  
at: whsmithplc.co.uk

@WHSmith

youtube.com/WHSmith

@whsmithofficial

linkedin.com/company/whsmith

Disclaimer

This Annual report has been prepared for, and only for, the members of the Company, 
as a body, and no other persons. The Company, its directors, employees, agents or 
advisers do not accept or assume responsibility to any other person to whom this 
document is shown or into whose hands it may come and any such responsibility or 
liability is expressly disclaimed. By their nature, the statements concerning the risks 
and uncertainties facing the Group in this Annual report involve uncertainty since 
future events and circumstances can cause results and developments to differ 
materially from those anticipated. The forward-looking statements reflect knowledge 
and information available at the date of preparation of this Annual report and the 
Company undertakes no obligation to update these forward-looking statements. 
Nothing in this Annual report should be construed as a profit forecast.

WH Smith PLC Annual Report and Accounts 2023

1

Strategic report

Group at a glance – Travel

Scan here for an overview  
of our Travel UK business.

2

WH Smith PLC Annual Report and Accounts 2023

Travel UK

Travel UK is the largest division in the 
Group and has a presence in a wide range 
of locations, including airports, hospitals, 
railway stations and motorway service 
areas across the UK.

Making our customers’ journeys easier is our passion, 
whether they’re travelling by air, on foot, by road or by 
train. As one of the world’s leading travel retailers, we are 
the trusted home for travel essentials in the UK and it’s 
how we support the millions of journeys made each year 
by our customers.

Our customers need convenience and have less time to 
browse, so we have tailored our ranges to provide a fast and 
convenient one-stop-shop solution, including food and drink, 
books, magazines, tech accessories, health and beauty 
products and souvenirs.

With WHSmith for travel essentials, and InMotion – 
our globally recognised tech brand – at UK airports, 
we’re continuing to grow our presence around the UK, 
providing our customers with the essentials that we know 
make their journey just that little bit better. We also partner 
with some of the UK’s most popular retailers, such as Marks 
and Spencer Simply Food (M&S), Costa Coffee, Well 
Pharmacy and the Post Office. This allows us to tailor the 
product and service proposition to meet the needs of our 
customers and landlord partners in all the locations we 
operate in throughout the UK.

In the UK, we operate 588 stores in travel locations and 
hospitals, with stores ranging in size from 90 square feet to 
more than 6,000 square feet, and we’re constantly evolving 
the way we do things; opening new world-leading stores, 
transforming our customers’ experience, increasing our 
category ranges and continuing to grow our network of 
third-party partnerships. Explore our current UK Travel 
channels on pages 20 and 22 to see how we aim to 
make every one of life’s journeys better.

Stores

588
£709m

Revenue

Strategic report

Corporate governance

Financial statements

Additional information

North America 
and Rest of 
the World

As a global travel retailer with a 
presence in over 30 countries and 
more than 125 airports around the 
world, our brand and tailored customer 
proposition is synonymous with the 
travelling experience, having exposure 
to millions of travellers every year.

From the United States to Australia, the Middle East, 
Asia and Europe, we’ve welcomed many new customers 
since our journey began in London in 1792, and we 
continue to grow at pace.

We have 665 stores outside of the UK and we’re growing 
quickly. We are continually looking for new store locations, 
while working hard to ensure our existing stores are providing 
outstanding customer service, operating successfully and 
delivering strong returns.

We are constantly innovating and adapting to ensure our 
customers receive the best experience possible. Whether it 
is through sourcing the latest tech accessories and 
bestselling books or food to go in each location, or through 
the expansion and distinct style of our US retail business, 
WHSmith North America, or the first-class customer 
experience we provide under our technology brand, InMotion. 

With a small market share across the globe, the opportunities 
to grow are substantial and we’re committed to our future as 
a global travel retailer.

Stores

665
£615m

Revenue

Scan here for an overview  
of our North American and  
Rest of the World businesses.

WH Smith PLC Annual Report and Accounts 2023

3

Strategic report

Our journey 
to a better 
business

We recognise we have an obligation to grow our business sustainably, 
providing financial returns for our shareholders whilst maintaining high 
standards of environmental stewardship and social equity to create 
value for all stakeholders. Working with our business partners, 
suppliers and customers, we are pleased with the progress we 
are making to deliver the step-changes that are needed for 
sustainable retailing. 

Read more about our sustainability on pages 36 to 54.

4

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Group at a glance – High Street

High Street

For generations, WHSmith has supported 
the UK high street with a presence on 
nearly every major high street and 
shopping centre.

Across our diverse estate of 514 stores on UK high streets, 
with our wide-ranging store sizes and formats, we sell a range 
of products in the following categories: Stationery (including 
greeting cards, art and craft, and gifting), News and Impulse 
(including newspapers, magazines, confectionery and drinks) 
and Books. Our High Street stores are also home to c.200 
Post Offices, further cementing our position on the high street 
and at the heart of the communities we serve.

We are also a multichannel retailer with our online 
personalised greeting cards and gifting site, funkypigeon.com, 
whsmith.co.uk, cultpens.com, our leading online specialist 
pen retailer, and personalised wedding stationery site 
dottyaboutpaper.co.uk.

Stores

514
£469m

Revenue

Scan here for an overview  
of our High Street business

WH Smith PLC Annual Report and Accounts 2023

5

Strategic report

Business model

Creating value  
for our stakeholders

Our unique combination  
of strengths:

  How we create value:

Understanding customers
We understand and meet the needs of the 
travelling customer better than anyone else.

Landlord partners
Our market leading store design, range breadth 
and forensic approach to retailing allows us to 
deliver superior economics and innovative 
formats for landlord partners.

Our people
We have over 14,000 dedicated colleagues 
across our stores, distribution centres and 
support centres.

Store locations
We have a network of 1,253 Travel stores 
in premium, high footfall locations in 32 
countries, and 514 stores in mainly prime 
locations on UK high streets.

Product range
We work closely with a number of strategic 
partners (e.g. M&S Simply Food, Costa Coffee, 
Well Pharmacy and the Post Office) to provide 
relevant products and services to our 
customers and landlords.

Service offering
We work closely with our strategic partners to 
service the needs of the travelling customer.

Operational efficiency
We maintain an ongoing focus on efficiency, 
productivity and cash generation in each 
channel and territory.

Format and store design
Through our suite of market 
leading, innovative retail store 
formats, we are able to secure 
premium, high footfall locations 
for our stores

For life’s

Reinvest in  
growing our business
Our disciplined approach to 
operational efficiency and cash 
generation allows us to reinvest 
capital in our stores and  
product offering

Underpinned by:

A commitment to operating responsibly
You can read more about our approach to Environmental, 
Social and Corporate Governance throughout the report.

Read more on page 36.

6

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Product range
We work with our suppliers and 
partners to bring together a broad 
range of products and services to 
meet the needs of our customers

journeys

Forensic approach  
to retailing
We continuously evaluate our 
store space and the performance 
of our categories to ensure that 
we are maximising returns

Our culture and values
You can read more about our colleagues,  
values and diversity throughout the report.

Read more on page 49.

Creating value for:

Our customers
We bring our customers the best products 
and services for whichever of life’s journeys 
they’re on.

Our people
We provide an inclusive and rewarding place 
for our colleagues to build a career.

Our investors
We focus on providing consistent, profitable 
and sustainable growth, returning surplus cash 
to shareholders through a clear dividend policy 
and share buybacks.

Our landlord partners
We are proud of our strong landlord 
partnerships and we work collaboratively 
with them to ensure flexibility and that we 
meet customer needs.

Our suppliers and  
business partners
We work collaboratively with our suppliers 
and business partners to provide customers 
with a wide range of products and to grow 
our business and theirs.

Our community groups
We operate a responsible business that 
contributes to the communities in which 
we operate.

Read about how we engage with our stakeholders 
on page 29.

WH Smith PLC Annual Report and Accounts 2023

7

We’re 
committed  
to our journey  
as a global  
travel retailer

I am honoured to write to you as your 
new Chair. The last year has been one of 
significant progress and growth and it is 
an exciting time for the Group. I very much 
look forward to being part of the journey 
to realise the substantial growth 
opportunities that exist for us across  
the globe.

The last year has been one of 
significant progress and growth and 
it is an exciting time for the Group.”

Annette Court
Chair

Strategic report

Chair’s statement

8

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

During the year, we have continued to invest in our new store 
opening programme, opening a number of world-class travel 
stores across the globe, with 43 new stores opened in North 
America. We have also won some important tenders in new 
and existing markets. We now have a store opening pipeline 
of over 110 stores¹ won and scheduled to open over the next 
three years, with the majority of these new business wins in 
North America. In addition, we also continue to see good 
opportunities in our UK and Rest of the World divisions.

In our UK High Street business, we have a successful strategy 
that has served the Group well for many years, focusing on 
costs, increasing margins and generating cash. Our aim is to 
ensure that the profits and cash flow of this business remain 
robust and sustainable. 

The proposed final dividend announced today reflects the 
strength of current trading and a high level of confidence 
in the future prospects of the Group. As we enter 2024, 
the Group is in its strongest ever position as a global 
travel retailer and I look forward to updating you on 
further progress in due course. 

The Board has continued to ensure that it has the right 
skills to lead the Company, particularly given its continued 
expansion in North America. Accordingly, the Board 
appointed Colette Burke as a non-executive director on 
1 July 2023 given her significant US and retail experience. 
Maurice Thompson stepped down from the Board at the 
Company’s AGM in January 2023 and Kal Atwal stepped 
down from the Board in September 2023 to take up the role 
of Chair of Funky Pigeon. I succeeded Henry Staunton as 
Chair on 1 December 2022, and I would like to take this 
opportunity to thank Henry, Maurice and Kal for their 
significant contribution and welcome Colette to the Board.

Revenue

£1.8bn
28.9p

Dividend per share2

I would like to acknowledge what 
an exceptional team we have here 
at WHSmith.”

Corporate governance
Corporate governance remains an important area of focus 
for the Board and underpins the sustainability of our business 
and the achievement of our strategy. A more detailed 
explanation of our approach to corporate governance can be 
found in our Corporate governance report on pages 64 to 71.

Sustainability
WHSmith has a long-standing commitment to operating 
responsibly and to making a positive impact on the planet, 
the lives of our people and the communities in which we 
operate. Our sustainability strategy captures how we will 
ensure that we grow our business in a responsible, inclusive 
and sustainable way. We are proud of our work this year on 
carbon reduction activities, on diversity, equity and inclusion 
initiatives and our continuing partnership with the National 
Literacy Trust to help more children develop their literacy 
skills. Further information on all aspects of our sustainability 
programmes can be found on pages 36 to 54.

People
I would first like to acknowledge what an exceptional team 
we have here at WHSmith. Over the past year, I have taken 
great pleasure in meeting many colleagues across each of 
our divisions, from our support centres to our colleagues in 
our stores and distribution centres, and further afield in our 
international markets. I have been made to feel 
extremely welcome. 

It has, without a doubt, been an exceptionally busy year, and 
our colleagues have shown an unwavering determination to 
drive the Group forward, support each other, and continue to 
focus on our customers and partners, and I would like to take 
this opportunity to thank them. 

Outlook
The Group is in its strongest ever position as a global travel 
retailer and we are very well positioned for another year of 
significant progress and growth in 2024. We will continue  
to invest for the longer term while remaining committed to 
creating value for our shareholders. 

Annette Court
Chair

9 November 2023

1  As at 31 August 2023

2  Includes proposed final dividend of 20.8p. Subject to shareholder approval

WH Smith PLC Annual Report and Accounts 2023

9

Strategic report

Q&A

with  
Group Chief 
Executive 
Carl Cowling

The Group has made excellent 
progress in the year. For me, 
there are a variety of factors 
driving the Group’s success, 
not least the global scalability 
of our business model and our 
forensic and innovative 
approach to retail.”

10

WH Smith PLC Annual Report and Accounts 2023

Q What has been the highlight 
of the 2023 financial year? 

A We have delivered another year of strong 

progress with Group revenue of £1.8bn and 
Headline profit before tax and non-underlying 
items1 of £143m. Our Travel divisions have all 
seen strong growth. While our most exciting 
opportunity remains in North America, I am really 
encouraged by the continued progress in the UK 
and the momentum we are seeing in our Rest of 
the World division.

We are a highly cash generative business and 
this has enabled us to invest c.£200m over the 
past two years in exciting and value creating 
opportunities. Our store opening programme is on 
track with 118 stores opened in the year, including a 
number of world-class stores in locations such as 
Melbourne, Kansas, Oslo and Brussels. The growth 
opportunities, particularly in North America, 
are substantial and we are extremely well 
positioned as a global travel retailer. 

The Board’s decision to propose a final dividend 
of 20.8p per share reflects good trading, the 
Group’s cash generation, and confidence in the 
future given the multiple growth opportunities 
that exist for the Group.

There is no doubt that these results would not 
be possible without the outstanding efforts of 
our entire team, and I would like to offer my 
sincere thanks for their support.

Q What is driving the 
Group’s success?

A The Group has made excellent progress in the 

year. For me, there are a variety of factors driving 
the Group’s success, not least the global 
scalability of our business model and our forensic 
and innovative approach to retail. We now 
operate in over 30 countries, opening our first 
stores in Norway and Belgium in the year and 
winning further new stores in new markets. 

We are also seeing great results from sharing our 
retail expertise and innovation across our different 
geographies. Our North American business is 
benefitting from our forensic approach to space 
management which has always been a key feature 
of our UK Travel operations. In the same way, 
the ability of our North American business to offer 
bespoke retail formats to landlords is now being 
harnessed across all our markets outside of 
the US.

1  Alternative performance measure described and explained in the 

Glossary on page 168

Strategic report

Corporate governance

Financial statements

Additional information

In addition, we continue to focus on space 
growth opportunities. During the year, 
we opened 118 new stores and we now have 
a new store pipeline of over 110 stores¹ to open 
across the globe over the next three years. 

ATV growth also remains a key driver of our 
success and we have continued to focus on 
re-engineering our ranges and I’m pleased to 
report that this is delivering good results.

Category development and identifying further 
opportunities where we can reposition our 
traditional news, books and convenience format 
to a one-stop-shop travel essentials format is key 
for us and we have made good progress across 
our channels, particularly in the UK in the year.

Finally, and importantly, we remain very focused 
on cost efficiency and productivity.

Q As the growth engine of the  

Group, to what extent have you 
seen a rebound in revenue and 
profitability in Travel?

A We have had another very successful year,  

with Total Travel generating Headline trading 
profit² of £164m (2022: £89m). The pace of 
winning new business in Travel remains strong 
and it is well positioned to continue to create 
value through the structurally advantaged 
markets in which it operates.

We saw a strong performance across all our 
markets with Total Travel revenue up 43 per cent 
to £1,324m and up 27 per cent on a like-for-like² 
(LFL) basis. This was driven by strong 
performances in all three Travel divisions, with 
Travel UK up 36 per cent, North America up 32 
per cent, and ROW up 99 per cent.

Total Travel is now approximately 75 per cent of 
Group revenue and 85 per cent of Headline 
Group profit from trading operations². Both of 
these measures will increase as we continue to 
grow Travel which reinforces that we are now a 
global travel retailer.

Q What progress have you made  
on your journey to a more 
sustainable business?

A Sustainability remains a key focus for the business 

and we have continued to make good progress 
this year.

I am delighted that our near term carbon 
reduction targets have been validated by the 
Science Based Targets initiative. It defines the 
next step on our journey to net zero by 2050 
and we remain on track to meet our Scope 1 
and 2 reduction target.

We have engaged with our suppliers on a range 
of environmental and social issues this year and 
have made good progress towards our Scope 3 
goal, with 15 per cent of supply chain emissions 
now covered by science based targets. 

Finally, our Long-Term Incentive Plan for senior 
managers and our new revolving credit facility 
agreed in the year include targets aligned to 
the Group’s sustainability strategy. 

1  As at 31 August 2023

2  Alternative performance measure described and explained in the 

Glossary on page 168

WH Smith PLC Annual Report and Accounts 2023

11

Strategic report

Expanding our 
global reach

As a global travel retailer, our brand is already familiar to 
millions of international passengers, and as we continue to 
grow our North America and Rest of the World businesses, 
we’re delighted to welcome even more customers across 
new countries and cities by opening world-class stores. 
We know that when journeying through an airport, it’s the 
destination that matters to our customers and their journey 
that matters to us.

For more information on our North America and Rest of 
the World businesses, please refer to pages 22 and 23.

1,767

stores across 

32 

countries

12

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Key market drivers

Travel
The key market driver for Travel is the number of 
passengers travelling through the locations in which we 
operate. Passenger numbers in most of our markets remain 
below 2019 levels although the gap is narrowing significantly. 
Analysis from the International Air Transport Association 
(IATA) suggests that passenger numbers will return to 2019 
levels during calendar year 2024 and then will continue to 
grow in low single digits each year thereafter in the medium 
term, particularly in countries with a population of growing 
affluency and where physical distances support air travel, 
such as the United States.

Our Travel stores around the world experience high levels 
of seasonal footfall, driven by leisure travel over the 
summer months. 

Footfall in airports is driven by the global demand for 
flights and, during the year, we have seen an ongoing 
recovery in passenger numbers across our markets, 
primarily driven by pent up demand for leisure travel. 
However, recovery continues to be uneven especially 
where travel restrictions were in place for a longer period. 
Where we have reliable data on passenger trends, we see 
a correlation between changes in passenger numbers 
and our sales. 

Travel faces competition in its product categories primarily 
from other retailers in air, rail, hospitals and motorway 
service areas. Our markets are impacted by macro 
economic conditions. Interest rates, inflation and costs 
could impact passenger numbers, as could the threat 
of conflict.

Global passenger demand

How we respond:
•  Our market leading store formats and breadth of product 
range ensure we maximise the number of passengers 
shopping in our stores

•  We are growing our average transaction value by offering 
customers a breadth of travel essentials products at a 
variety of price points

•  Our operational expertise and agility allow us to rapidly 
adapt to changing market conditions and volatility in 
passenger numbers 

•  We remain extremely disciplined in focusing on 

controlling costs 

•  We plan to offset inflation through productivity savings, 
simplifying our operating model and price increases, 
where appropriate

•  We continue to ensure that we offer consumers great 
quality products and value for money through our 
promotional offering.

High Street
High Street’s performance is dependent upon overall growth 
in consumer spending and the levels of footfall on the UK 
high street. There is a wide disparity in store performance 
depending on location, with smaller market towns and more 
affluent catchments tending to perform better than city 
centre locations. Like Travel, High Street is impacted by 
macroeconomic trends including factors such as levels 
of employment, interest rates and consumer spending.

How we respond:
•  We continue to ensure we have profitable stores in the 

right locations through regular review of our store estate 
and keeping leases short and flexible

•  We maintain a forensic approach to store space in order  

to maximise returns from our core categories 

•  We maintain a forensic approach to productivity and 

efficiency in our operations, aiming to keep the cost base 
variable with sales.

160

140

120

100

80

60

40

20

0

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t
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e
r
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9
1
0
2

2019

2020

2021

2022

2023F

2024F

2025F

2026F

2027F

2028F

2029F

Source:  IATA view on 2024 and 2025 (published July 2023) followed by blend into long-term rate.

WH Smith PLC Annual Report and Accounts 2023

13

 
 
 
Strategic report

Our strategy

A strong and focused strategy

We measure our performance against our strategy using our KPIs on pages 16 and 17.

Our purpose
To make every one of 
life’s journeys better

Our vision
To be the world’s  
number one travel 
essentials retailer

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Space growth
•  Opening new stores 

ATV growth
•  Space management

•  Winning new business

•  Refitting stores

•  New, better quality space

•  Range development

•  Extending contracts

•  Developing formats and brands

118

new stores opened  
during the year 

110+

new store pipeline1  

Increasing

ATV across 
our channels

Forensic approach to retail
•  Space management

Innovative store formats
•  Format development

•  In-store execution

•  Tight cost control

•  Industry leading returns

•  Portfolio of world class brands

•  Forensic approach to maximising 

sales density

Profit growth. Strong cash generation.

1  As at 31 August 2023

14

WH Smith PLC Annual Report and Accounts 2023

 
 
Strategic report

Corporate governance

Financial statements

Additional information

WHSmith Group

Travel

Category 
development
•  One-stop-shop travel 

essentials format

•  Internationalising the 

InMotion brand 

•  Improving ranges

Expanding

food to go, tech accessories,  
health and beauty

High Street

Maintain  
profitability and  
cash generation

Cost and cash  
management
•  Flexible rent model

•  Investing for growth

•  Productivity and efficiencies

Investing

for future growth and  
sustainable returns

£200m+

capex investment over 
the last two years

£32m

Headline trading profit2

£15m

of cost savings delivered 
across the business

Low cost operations
•  Efficient, nimble supply chain

High performing teams
•  Attract, retain and develop the 

Driving sustainability
•  Minimising our impact on the planet

•  Simplification

•  Focus on cost control

best talent

•  Diverse and inclusive workplace

•  Engaging our people

•  Contributing to communities

Disciplined capital allocation. Shareholder returns.

2  Alternative performance measure described and explained in the Glossary on page 168

WH Smith PLC Annual Report and Accounts 2023

15

Strategic report

Key performance indicators

Our key performance indicators (“KPIs”) comprise a number of financial and non-financial metrics that enable us to evaluate 
our performance against our strategic goals. Certain KPIs are Alternative performance measures, which are defined and 
explained on page 168. These measures are used by the Board as they provide additional useful information on the underlying 
performance of the Group. Statutory equivalents are provided where relevant.

Financial

Revenue (£m)

Group

 £1,793m

Profit/(loss) (£m) 
The below profit/(loss) measures are stated  
on a pre-IFRS 16 basis

Headline Group profit/(loss) before tax 
and non-underlying items1

 £143m

1,793

1,400

2023

2022

143

73

2023

2022

2021

2020

2019

886

1,021

2021

(55)

1,397

2020

(69)

1,397

2019

Total Travel

Total Travel Headline trading profit/(loss)1

 £1,324m

 £164m

2023

2022

2021

2020

2019

927

1,324

2023

2022

401

553

817

2021

(39)

2020

(33)

2019

89

117

155

164

High Street

 £469m

2023

2022

2021

2020

2019

High Street Headline trading profit/(loss)1

 £32m

2023

2022

2021

2020

(10)

32

33

19

469

473

485

468

580

2019

60

1  Alternative performance measure defined and explained in the Glossary on page 168

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Corporate governance

Financial statements

Additional information

Non-financial

Free cash flow1 (£m)
Free cash flow is defined as net cash inflow from 
operating activities before the cash flow effect of IFRS 16, 
non-underlying items, pension funding and other 
non-cash items, less capital expenditure (see page 27).

Group total number of stores

1,767

2023

2022

2021

2020

2019

1,595

1,767

1,723

1,710

1,742

CO2 emissions (tonnes of CO2e)
Global Scope 1 and 2 emissions

11,102

11,102

10,367

9,215

2023

2022

2021

2020

2019

33,072

28,098

£20m

20

14

41

2023

2022

2021

2020

(41)

2019

Dividend per share (p)
Total dividend per share

 28.9p

28.9

9.1

2023

2022

2021

Nil

2020

Nil

2019

Earnings per share (p)
Headlines diluted earnings/(loss)
per share before non-underlying items1 

 80.3p

80.3

41.7

2023

2022

2021

2020

(44.2)

2019

(23.7)

109

58.2

114.7

1  Alternative performance measure defined and explained in the Glossary on page 168

WH Smith PLC Annual Report and Accounts 2023

17

Strategic report

588Travel stores across the UK

Growing our 
UK presence

As the trusted one-stop-shop for travel essentials 
across UK transport hubs, we’re here to support the 
millions of customer journeys made each year. And as 
we continue to grow our presence, we’re committed 
to making each customer journey that little bit better. 
So, whether you’re travelling by air, on foot, by road 
or by train, we’re here to provide the best possible 
customer experience to make your journey better.

For more information on our Travel UK business, 
please refer to pages 20 and 22.

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Corporate governance

Financial statements

Additional information

Review of operations

I am pleased to report that 
our Travel business has had 
a strong year and made 
significant progress.”

Carl Cowling
Group Chief Executive

Performance review
I am pleased to report that our Travel business has had a 
strong year and made significant progress. 

Total revenue was £1,324m (2022: £927m), up 43 per cent 
compared to last year, generating a Total Travel Headline 
trading profit1 in the year of £164m (2022: £89m).

£m
Travel UK
North America
Rest of the World

Total Travel

Trading profit1
(IFRS 16)

Headline trading 
profit1 
(pre-IFRS 16)

Revenue

2023

101
52
13

166

2022
2023
60 102
33
49
3
13

96

164

2022

2022
2023
521
54 709
31 380 288
118
4 235
89 1,324 927

1  Alternative performance measure defined and explained in the Glossary on page 168

2  As at 31 August 2023

Total Travel revenue

Travel
£1,324m

(2022: £927m)

Total Travel Headline trading profit1

£164m

(2022: £89m)

Total Travel revenue (year on year)

+43%

(2022: +131%)

In Travel, our initiatives position us well for future growth: 

Space growth – Business development 
and winning new business
Through building and managing relationships with all our 
landlord partners, we look to win new space, improve the 
quality and amount of space, develop new formats and extend 
contracts. During the year, we opened 118 stores (see table of 
store numbers on page 23) and we now have a store pipeline 
of over 110 stores². Going forward, we expect to win, 
on average, around 50 to 60 stores a year. There are 
significant space growth opportunities across all our 
Travel markets.

ATV growth 
We aim to grow ATV through our forensic analysis of the return 
on our space, cross-category promotions, merchandising, 
store layouts and store refits. During the year, we have 
continued to focus on re-engineering our ranges and we 
continue to see good ATV growth across all our channels.

Category development
We do this by developing adjacent product categories relevant 
for our customers, such as health and beauty and tech ranges, 
and expanding existing categories such as premium food 
ranges. Throughout the year, we have continued to focus on 
identifying further opportunities where we can reposition our 
traditional news, books and convenience (‘NBC’) format to a 
one-stop-shop travel essentials format. The results from our 
one-stop-shop stores have been positive.

Cost and cash management
We remain focused on cost efficiency and productivity,  
for example, by investing in more energy efficient chillers 
in-store and increasing the number of self scan tills, 
particularly in North America. 

WH Smith PLC Annual Report and Accounts 2023

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Review of operations continued

Travel UK
Travel UK, our largest division, has delivered a year 
of significant growth and we continue to have good 
opportunities to grow this division further.

Air passenger numbers still remain below pre-pandemic 
levels and we are confident that, as passenger numbers 
continue to recover, this division will see an ongoing 
improvement in profitability as we leverage our fixed cost 
base. All our channels in Travel UK have performed strongly 
during the year with total revenue growth of 36 per cent 
versus last year. We have started the new financial year 
strongly with all three channels delivering good growth.

Air

Hospitals
Rail

Total Travel UK

Revenue (% change)
Year to 31 August 2023

Total vs 
2022

LFL1 vs 
2022

48%

32%
15%

36%

37%

26%
19%

30%

Total revenue in the year was £709m (2022: £521m) which, 
together with improved margins, resulted in a Headline 
trading profit¹ of £102m (2022: £54m).

Across all our channels, we continue to focus on our key 
growth drivers: space growth, increasing ATV and spend per 
passenger, driving EBIT margins and benefitting from the 
growth in passenger numbers. Momentum is strong and we 
are seeing good results, with revenue growing ahead of 
passenger numbers.

We are investing in our UK store portfolio while also 
identifying new and better quality space opportunities 
across each of our channels. During the year, we have made 
excellent progress opening 20 new stores, including six at 
airports, eight in hospitals and three in rail. We see this 
annual space growth of around 15 new stores in Travel UK 
extending into the medium term. We closed 19 small and less 
well located stores in the year. This year, we expect to open 
over 15 new stores in the UK, of which 12 are already 
contracted, and close four stores.

Air
Air, which is the biggest channel in Travel UK, delivered a 
strong performance with total revenue up 48 per cent and 
LFL revenue up 37 per cent on the prior year.

We continually develop our retail formats to better address 
the changing requirements of airport landlords 
and customers.

Our one-stop-shop for travel essentials format continues 
to generate significant opportunities across all channels 
and improve profitability. We have a very strong customer 
proposition which is tailored to each location and channel. 
We have also opened our largest UK Travel store. This is a 
6,000 square feet flagship one-stop-shop for travel essentials 
store at Birmingham International airport, further developing 
this format. This new store is tailored to the requirements of 
the landlord and provides passengers with a bespoke, 
localised customer experience by drawing on our experience 
from North America. The store offers everything you would 
expect from a WHSmith, as well as a broader product range, 
large health and beauty and tech zones, and coffee. 

By extending our categories such as health and beauty, 
tech and food to go, we are able to provide time-pressed 
customers with all their travel essentials under one roof with 
a fast and convenient shopping experience. This enables us 
to expose both new and existing customers to a broader 
range of categories, which has resulted in an increase in sales 
per square foot, a higher ATV and spend per passenger. 
This delivers superior returns with improved margins and 
attractive economics for our landlords. 

Hospitals
The hospital channel, our second largest channel in Travel 
UK by revenue, continued its very strong growth with total 
revenue up 32 per cent and LFL revenue up 26 per cent in 
the year.

This is a growing channel for us with significant opportunities 
to continue to grow our space and improve the retail 
proposition using our broad suite of brands. During the year, 
we opened eight new stores, including Royal Liverpool and 
Royal Sussex hospitals. Looking ahead, we have a good 
pipeline of opportunities in this channel, where we see scope 
for at least one of our four formats (WHSmith, Marks & 
Spencer Simply Food, Costa Coffee and our proprietary 
coffee brands) in up to 200 further hospitals.

We are excited by the opportunity to grow our coffee offer. 
By using our expertise in localisation from our North 
American business, we have also recently won two new 
stores in Sheffield hospitals under a new coffee concept. 
Working with local artists and roasteries, we have designed 
a bespoke store with a local coffee offer. 

1  Alternative performance measure defined and explained in the Glossary on page 168

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Financial statements

Additional information

Going big 
in the US

Being the largest travel retail market in the world, the 
opportunities in the US are substantial. Through our distinct, 
localised design formats together with a first-class customer 
experience, we’re committed to our future as the largest tech 
retailer in airports, globally, under our InMotion brand, and a 
leading player in the travel specialty market under WHSmith 
North America. 

Read more about our North America business on page 22.

327stores across North America

WH Smith PLC Annual Report and Accounts 2023

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Strategic report

Review of operations continued

Rail
Our Rail channel is our smallest channel in Travel UK 
representing around 15 per cent of revenue. It is an attractive 
market and has proven to be resilient, delivering a good 
performance in the year despite the ongoing impact of 
industrial action.

We have seen a very encouraging return of passengers with 
leisure and weekend passengers recovering the fastest. 
We know from our segmentation and return on space 
analysis that leisure is the most valuable customer segment.

We continue to invest in Rail in new formats and in new 
opportunities to meet landlord and customer needs. 
During the year, we successfully completed the refit of our 
London Paddington store to a one-stop-shop format, 
extending our health and beauty ranges from one metre of 
space to eight metres of space and allocating more space to 
tech. This has been very well received by customers and 
driven strong sales.

curi.o.city 

In line with our strategy to develop our retail formats, we have 
recently launched a new premium souvenir and gifting brand, 
curi.o.city. This new concept demonstrates how we are able to 
adapt, innovate and create a bespoke, localised brand and 
product offer. In addition to providing a new shopping 
experience for travellers, this format also offers an incremental 
sales opportunity in locations where we already have a 
WHSmith store by selling high margin categories such as 
souvenirs and fashion stationery, freeing up space in our 
traditional news, books and convenience stores. We now 
have six stores open at London Gatwick airport, 
Bristol airport, St Pancras station and Selfridges in 
Birmingham and Manchester.

It is still early days, but we also see opportunities outside 
the UK with two curi.o.city stores due to open in Dubai later 
this year.

North America
In North America we also saw a good performance as 
passenger numbers continued to recover. We opened a 
further 43 stores and closed 14 stores increasing market 
share and improving the quality of our space. Total revenue 
was up 32 per cent for the year and up 17 per cent in the 
second half. 

This performance was driven by our core MRG airport 
business (which is now approximately 50 per cent of the 
revenue of our North American division) which performed 
strongly across the year and continues to do so. We are 
seeing passenger number growth and strong demand for 
our travel essentials categories. 

In our smaller businesses, we saw a lack of new launches in 
the electricals market in the second half which impacted 
InMotion (and this has continued into this financial year) 
and in our Las Vegas resorts business we were up against 
a strong 2022 summer performance when there was an 
exceptional number of vacationing visitors. 

Overall, our North American business is trading well with 
total revenue in the first nine weeks of the financial year up 
15 per cent and is as such well placed for growth this year 
and beyond.

Headline trading profit1 was £49m (2022: £31m), reflecting the 
strong recovery in passenger numbers, improved margins and 
a small beneficial impact of currency. The Group is exposed to 
movements in the GBP:USD exchange rate. A 5 cent move 
in this rate results in a c.£2m to £3m movement in annual 
Headline trading profit¹. Current consensus suggests an 
average exchange rate of GBP:USD of 1.25.

Our North America business has become an increasingly 
significant part of the Group and is now our second largest 
division in profit terms, after Travel UK. The growth prospects 
are substantial and we are excited by the significant 
opportunities to grow this business further. Over the last two 
years, we have won an additional 62 new stores.

The US is the largest travel retail market in the world with 
annual sales of c.$3.8bn². Our analysis of the North American 
market shows that there were a total of approximately 2,000 
news and gift and specialty retail stores across the top 70 
airports, giving our North America business a market share 
of c.13 per cent³. During the year, we have improved our rate 
of winning new tenders and anticipate a large amount of 
space to come onto the market over the medium term. 
As a consequence, we are in a strong position to significantly 
grow our North America market share to around 20 per cent 
over the next five years.

1  Alternative performance measure defined and explained in the Glossary on page 168

2  2019 ACI Factbook, increased by CPI

3  Based on store numbers; including stores won and yet to open

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Corporate governance

Financial statements

Additional information

We have applied our forensic approach to retailing from 
the UK to the North American market and are seeing good 
results. This includes, space management, category 
development to change the mix to higher margin products 
such as food to go, enhanced promotional activity and 
increased operational efficiencies, for example, self-scan tills 
which we are rolling out across the estate.

We continue to grow our North American business at pace, 
opening 43 stores in the year at Newark, Phoenix, Orlando, 
Nashville, Washington Ronald Reagan, Jacksonville, Kansas 
City, Salt Lake City and Los Angeles airports. In Kansas 
City airport, we have won 85 per cent of the retail space 
comprising eight stores, all of which are open. We are seeing 
strong returns. 

We still have a very strong pipeline of new store openings. 
In the year ending 31 August 2023, we won an additional 40 
stores, including at Salt Lake City, Boston, San Diego, Portland, 
Oakland and Las Vegas airports, as well as 11 stores in Canada, 
across Calgary and Edmonton airports. We expect to open 
over 50 stores in this financial year and close six.

Including the 43 store openings in the year, we now have 231 
stores in Air (including 123 InMotion stores), 95 stores in 
Resorts, and one in Rail. 

Rest of the World
We saw a good recovery in the year from the ROW division 
with total revenue up 99 per cent and LFL revenue up 53 per 
cent on the prior year.

Our strategy for this division is clear: to enter new countries, 
better understand the market, build our presence from a 
small base, build global supplier relationships and drive 
operational leverage to deliver higher returns. The scalability 
of the Group’s retail formats is now evident having entered 
28 new countries since we opened our first international 
stores in 2008 and we see significant market share 
opportunities for the division. 

Utilising our expertise from our North America division to 
localise our retail offer, combined with our current low 
market share, means there is significant opportunity to grow 
this business in new and existing territories through our 
traditional news, books and convenience retail proposition 
and with technology tenders under the InMotion brand. 

We will continue to use our three operating models of 
directly run, joint venture and franchise, in order to 
maximise value and win new business.

We have also had another very successful year in winning 
new stores with 30 new stores won across the division.

During the year, we opened 55 new stores, including stores 
in Belgium, Italy, Malaysia, Norway, Spain and Sweden. 
We closed 28 mainly small, franchised stores.

Outside of the news books and convenience market, 
we continue to see good opportunities to win new business 
in the tech accessories market under our InMotion brand. 
InMotion is now a globally recognised brand with interest 
coming from all over the world. During the year, we have 
won three InMotion stores in Italy. We have won a total of 
13 InMotion stores outside of the UK and North America, 
of which ten are open. We remain well positioned to benefit 
from further opportunities as more space becomes available.

We now have 338 stores of which 50 per cent are directly-
run, nine per cent are joint venture and 41 per cent are 
franchise. During the current financial year, we expect to 
open 40 stores and close 12 stores.

Total Travel stores
As at 31 August 2023, our global Travel business operated 
from 1,253 stores1 (2022: 1,196 stores). As at 31 August 2023, 
we are present in over 125 airports and 32 countries with 327 
stores in North America, 125 in Europe, 91 in the Middle East 
and India and 122 in Asia Pacific. As part of our strategy to 
improve the quality of our space, we closed 61 stores in the 
year, largely smaller, less well located stores.

Excluding franchise units, Travel occupies 1.1m square feet.

Region
UK

North America

– Air
– Resorts / Rail

Total North America

Rest of the World

– Europe

– Middle East and India

– Asia Pacific

Total Rest of the World

Total Travel

At 31 August 

2022 Opened

Closed

587

20

(19)

198
100

298

109

84

118

311

1,196

41
2

43

31

8

16

55

118

(8)
(6)

(14)

(15)

(1)

(12)

(28)

(61)

At 31 August 
2023

588

231
96

327

125

91

122

338

1,253

1 

Including motorway service area and international joint ventures and franchise units

WH Smith PLC Annual Report and Accounts 2023

23

Strategic report

Review of operations continued

High Street

Outlook

Performance review 
During the year, High Street delivered a good performance 
with Headline trading profit¹ of £32m in line with expectations 
(2022: £33m), and revenue of £469m (2022: £473m). 
We managed the business tightly, keeping focused on costs 
and cash generation. 

The strategy we have in place in our High Street business 
is as relevant today as it has ever been with a focus on 
delivering robust and sustainable cashflows and profits.

We utilise our space to maximise returns in ways that are 
sustainable over the longer term. We have extensive and 
detailed space and range elasticity data for every store 
which we use to allocate space to categories. 

Driving efficiencies remains a core part of that strategy and we 
continue to focus on all areas of cost in the business. During the 
year, we have delivered savings of £15m and we are on track to 
deliver savings of £21m over the next three years, of which 
£10m are planned in the current financial year. These savings 
come from right across the business, including rent savings at 
lease renewal (on average 50 per cent over the last 12 months) 
which continue to be a significant proportion, marketing 
efficiencies and productivity gains from our supply chain. 

Over the years, we have actively looked to put as much 
flexibility into our store leases as we can, and this leaves us 
well positioned in the current environment where rents are 
falling. The average lease length in our High Street business, 
including where we are currently holding over at lease end, 
is under two years. We only renew a lease where we are 
confident of delivering economic value over the life of that 
lease. We have c.480 leases due for renewal over the next 
three years, including over 100 where we are holding over 
and in negotiation with the landlord. The store closure 
process is cash neutral.

This has been another year of strong progress, and we enter 
the new financial year in our strongest ever position as a 
global travel retailer. 

Our Travel divisions have all seen strong growth with Travel 
UK total revenue up 36 per cent, North America up 32 per 
cent and ROW up 99 per cent, and I am very pleased with 
the start to the new financial year.

We are a highly cash generative business and this has enabled 
us to invest over £200m over the past two years in exciting 
and value creating opportunities. 

We have opened 118 new stores in the year and we now 
have a pipeline of over 110 new stores³ yet to open across 
nine countries and in airports as varied as Salt Lake City, 
Boston and Gold Coast. 

Our InMotion technology stores have had another very good 
year with our stores in the UK trading ahead of our initial 
expectations. We continue to see significant scope to grow 
the brand globally. 

Our High Street division delivered a good, profitable 
performance and continues to generate strong cash flow 
allowing us to invest across the Group. 

The proposed final dividend reflects the good performance, 
the Group’s cash generation and our confidence in the future 
given the multiple growth opportunities that exist 
for WHSmith. 

We have started the new financial year well with total 
revenue in Travel UK up 13 per cent, North America up 15 per 
cent4, and ROW up 27 per cent4. With good trading and very 
positive prospects, despite the uncertainty in the economic 
environment, we are confident in the Group’s outlook for the 
new financial year.

As at 31 August 2023, the High Street business operated 
from 514 stores² (2022: 527) which occupy 2.5m square feet 
(2022: 2.5m square feet). 13 stores were closed in the year 
(2022: 17).

Carl Cowling
Group Chief Executive

9 November 2023

Funkypigeon.com delivered, as expected, total revenue 
of £32m (2022: £35m) and Headline EBITDA¹ of £5m 
(2022: £8m). We continue to see opportunities to grow 
the platform further, growing revenue and profits over the 
medium term.

Total revenue (year on year)

Headline trading profit1

(1)%

(2022: (2)%)

£32m

(2022: £33m)

1  Alternative performance measure defined and explained in the Glossary on page 168

2  Including branches in Guernsey and the Isle of Man

3  As at 31 August 2023

4  On a constant currency basis

24

WH Smith PLC Annual Report and Accounts 2023

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Corporate governance

Financial statements

Additional information

Financial review

The Board is recommending a 
final dividend of 20.8p per share 
in respect of the financial year 
ended 31 August 2023.”

Robert Moorhead
Chief Financial Officer and Chief Operating Officer

Group
Total Group revenue at £1,793m (2022: £1,400m) was up 28 
per cent compared to the prior year.

Travel UK

North America
Rest of the World

Total Travel
High Street2

Group

Revenue (% change)
Year to 31 August 2023

Total
vs 2022

LFL1
vs 2022

36%

32%
99%

43%
(1)%

28%

30%

11%
53%

27%
1%

18%

In Travel, we saw a strong performance across all our markets 
with Total Travel revenue up 43 per cent and up 27 per cent 
on a LFL1 basis. This was driven by strong performances in all 
three Travel divisions, with Travel UK up 36 per cent on a 
total basis, North America up 32 per cent, and ROW up 99 
per cent. 

1  Alternative performance measure defined and explained in the Glossary on page 168

2  Includes internet businesses

3  On a constant currency basis

4  Excluding non-underlying Finance costs

We saw a consistently good performance in High Street 
throughout the period, with the Christmas trading period flat 
year on year on a LFL basis. 

Passenger numbers have recovered strongly during the year 
and momentum has continued into the new financial year.

We have had a strong start to the new financial year with 
continued momentum across our Travel markets. Total Travel 
revenue in the first nine weeks to 4 November 2023 was up 
16 per cent³ on a total basis, with Travel UK up 13 per cent, 
North America up 15 per cent³ and ROW up 27 per cent³.

IFRS

Headline
(pre-IFRS 16)1

£m
Travel UK trading profit1
North America trading profit1

Rest of the World trading profit1
Total Travel trading profit1
High Street trading profit1

Group profit from 
trading operations1
Unallocated central costs

Group operating profit before 
non-underlying items1
Net finance costs4

Group profit before tax and 
non-underlying items1
Non-underlying items1, 4
Non-underlying items – 
Finance costs1

2023

101

52

13

166

43

209

(27)

182

(45)

137

2022

60

33

3

96

45

141

(24)

117

(34)

83

(26)

(20)

(1)

–

2023

102

49

13

164

32

196

(27)

169

(26)

143

(13)

(2)

Group profit before tax

110

63

128

2022

54

31

4

89

33

122

(24)

98

(25)

73

(12)

–

61

Total Travel delivered a Headline trading profit1 in the year 
of £164m (2022: £89m) with all three divisions growing 
significantly: Travel UK increased by £48m to £102m; 
North America increased by £18m to £49m; and ROW 
increased by £9m to £13m.

High Street delivered a Headline trading profit1 of £32m 
(2022: £33m), in line with expectations. 

Headline Group profit from trading operations1 for the year 
was £196m (2022: £122m) with Headline Group profit before 
tax and non-underlying items1 at £143m (2022: £73m). 

The Group profit before tax, including non-underlying items 
and on an IFRS 16 basis, was £110m (2022: £63m) in the year. 

Unallocated central costs increased in the year due to higher 
share-based payment charges and investing as the 
business recovers.

WH Smith PLC Annual Report and Accounts 2023

25

Strategic report

Financial review continued

Financing and capital allocation
The Group has a strong balance sheet, is highly cash generative 
and has substantial liquidity. 

The Group has the following cash and committed facilities as 
at 31 August 2023:

£m

31 August 2023

Maturity

Cash and cash equivalents1
Revolving Credit Facility2
Convertible bonds

£56m

£400m June 2028
£327m May 2026

In June 2023, we completed the refinancing of the Group’s 
borrowing facilities with a new five year sustainability-linked 
revolving credit facility (‘RCF’). The Group also has a £327m 
convertible bond with a maturity of 7 May 2026 which has a 
fixed coupon of 1.625 per cent.

As at 31 August 2023, Headline net debt3 was £330m 
(2022: £296m) and the Group has access to c.£350m of 
liquidity. Leverage at the year end was 1.4x Headline EBITDA3. 
We expect to be within our leverage envelope of between 
0.75x and 1.25x Headline EBITDA3 by the end of this 
financial year. 

The cash generative nature of the Group is complemented 
by our disciplined approach to capital allocation. This has 
been in place for many years and continues to drive our 
decision making for utilising our cash:

•  investing in our existing business and in new opportunities 

where rates of return are ahead of the cost of capital; 
this year, we expect to have capex of c.£140m;

•  paying a dividend. We have a progressive dividend policy 

with a target dividend cover of 2.5x; the Board has 
proposed a full year dividend of 28.9p per share;

•  undertaking attractive value-creating acquisitions in strong 

and growing markets; and 

•  returning surplus cash to shareholders via share buy backs.

The Board has proposed a final dividend of 20.8p per share 
in respect of the financial year ended 31 August 2023, 
which together with the interim dividend, gives a full year 
dividend of 28.9p per share. This reflects the cash generative 
nature of the business and our confidence in the future 
prospects of the Group. Subject to shareholder approval, 
the dividend will be paid on 1 February 2024 to shareholders 
registered at the close of business on 12 January 2024.

1  Cash and cash equivalents comprises cash on deposit of £34m and cash in transit 

of £22m

2  Draw down of £84m as at 31 August 2023

3  Alternative performance measure defined and explained in the Glossary on page 168

4  Before non-underlying items

26

WH Smith PLC Annual Report and Accounts 2023

Net finance costs

£m
Interest payable on bank loans 
and overdrafts
Interest on convertible bonds

Unwind of discount on onerous 
contract provisions 
Interest on lease liabilities

Net finance costs before 
non-underlying items

IFRS

2023

2022

Headline
(pre-IFRS 16)³
2023

2022

12

14

–

19

45

9

14

–

11

34

12

14

–

–

26

9

14

2

–

25

Headline net finance costs3 (pre-IFRS 16) for the year were 
£26m (2022: £25m). Cash spend in relation to financing 
costs were £10m lower at £16m.

The interest on the convertible bonds includes the accrued 
coupon (a fixed coupon of 1.625 per cent) and c.£8m of the 
non-cash debt accretion charge. 

Lease interest of £19m arises on lease liabilities recognised 
under IFRS 16, bringing the total net finance costs before 
non-underlying items under IFRS 16 to £45m (2022: £34m).

Tax
The effective tax rate3 was 19 per cent (2022: 17 per cent) on 
the profit for the year. Net corporation tax payments in the 
year were £13m (2022: £6m). Based on current legislation, 
we expect the tax rate in the current year to be 25 per cent.

Earnings per share
Calculation of Headline earnings per share

Headline profit before tax4 (£m)
Headline income tax expense4 (£m)

Headline profit for the year4 (£m)
Attributable to non-controlling interests4 (£m)

Headline profit for the year attributable to 
equity holders of WH Smith PLC4 (£m)
Weighted average shares in issue (diluted) 
(no. of shares, millions)
Headline diluted EPS4 (p)

2023

143

(28)

115

(9)

106

2022

73

(12)

61

(6)

55

132

132

80.3p 41.7p

The above measures are calculated on a pre-IFRS 16 basis. 

EPS calculated on an IFRS 16 basis is provided in Note 9 to 
the financial statements, and a reconciliation between the 
IFRS 16 and pre-IFRS 16 earnings per share is provided in 
Note A4 to the Glossary on page 173.

The diluted weighted average number of shares in issue used 
in the calculation of Headline diluted EPS³ assumes that the 
convertible bond is not dilutive. 

Profit attributable to non-controlling interests primarily 
represents the joint venture partner share of profit in relation 
to airport contracts in the US. As at 31 August 2023 the 
profit attributable to non-controlling interests of £9m 
(2022: £6m), is c.18 per cent (2022: 19 per cent) of North 
America Headline trading profit³. 

Strategic report

Corporate governance

Financial statements

Additional information

Non-underlying items1
Items which are not considered part of the normal operating 
costs of the business, are non-recurring and are exceptional 
because of their size, nature or incidence, are treated as 
non-underlying items and disclosed separately. Non-
underlying items in the year are detailed in the table below. 
Most do not impact cash.

The cash spend relating to non-underlying items in the 2023 
financial year was £9m and mainly related to activity 
announced in 2020 and 2021.

£m
Impairment of Property, 
plant and equipment and 
Right-of-use assets
Provisions for onerous 
contracts
Finance costs – discount 
unwind on provisions for 
onerous contracts
Other

IFRS

Headline
(pre-IFRS 16)1

2023

2022

2023

2022

19

3

–
5

13

–

–
7

27

20

4

5

1
5

15

5

–

–
7

12

Impairment of Property, plant and equipment and Right-of-
use (‘ROU’) assets
The Group has carried out an assessment for indicators of 
impairment across the store portfolio. 

The impairment review compared the value-in-use of 
cash-generating units, based on managements’ assumptions 
regarding likely future trading performance, to the carrying 
values at 31 August 2023. As a result of this exercise, a non-
cash charge of £4m (2022: £5m) was recorded for impairment 
of retail store assets on a pre-IFRS 16 basis, and £19m 
(2022: £13m) on an IFRS 16 basis which includes an 
impairment of ROU assets of £15m (2022: £8m). This non-
cash impairment to the ROU asset primarily results from the 
difference between the Incremental Borrowing Rate (‘IBR’) 
used to establish the ROU asset and the weighted average 
cost of capital (‘WACC’) rate used to discount the future cash 
flows of certain stores in Spain.

Provisions for onerous contracts
A charge of £3m (on an IFRS 16 basis) has been recognised 
in the income statement in non-underlying items to provide 
for the unavoidable costs of continuing to service a non-
cancellable contract, in certain locations where revenue 
recovery to pre-Covid-19 levels has not been observed. 
On a pre-IFRS 16 basis this charge is £5m.

Finance costs relating to the discount unwind on previously 
recognised provisions for onerous contracts has also been 
recognised in non-underlying items. 

Other non-underlying items

Other non-underlying items include: non-cash amortisation 
of acquired intangible assets of £3m (2022: £3m) primarily 
related to the MRG and InMotion brands; costs associated 
with pensions £1m related to the pension scheme’s purchase 
of a bulk annuity insurance policy as described in Note 26; 
and finance costs associated with refinancing £1m to 
derecognise the carrying value of unamortised fees in 
respect of the extinguished term loan and revolving 
credit facility. 

Other non-underlying items in the prior year also included 
costs of £4m incurred due to a cyber security incident in 
relation to one of the Group’s websites. This included 
impairment of software assets of £1m, third party 
consultancy support and legal and other costs.

A tax credit of £5m (2022: £4m) has been recognised in 
relation to the above items (£2m pre-IFRS 16 (2022: £3m)).

Cash flow
Free cash flow1 reconciliation

£m
Headline Group operating profit before 
non-underlying items1
Depreciation, amortisation and 
impairment (pre-IFRS 16)2
Non-cash items

Operating cash flow1, 2
Capital expenditure
Working capital (pre-IFRS 16)2
Net tax paid

Net finance costs paid (pre-IFRS 16)

Free cash flow1

pre-IFRS 161

2023

169

52

14

235

(122)

(64)

(13)

(16)

20

2022

98

49

8

155

(83)

(10)

(6)

(15)

41

The Group generated an operating cash flow¹ of £235m in 
the year (2022: £155m) demonstrating the cash generative 
nature of the business. Capex was £122m (2022: £83m) as 
we continued to invest in new stores, IT and energy efficient 
chillers and other store equipment. As expected we had a 
working capital outflow of £64m in the year (2022: £10m). 
This mainly relates to investment in new stores, the recovering 
Travel business following the Covid-19 pandemic and some 
timing. Most of the outflow was in the first half. This year we 
expect a much smaller outflow mainly relating to opening 
new stores. In total, there was a free cash inflow in the year 
of £20m (2022: £41m). This year we would expect, subject 
to investment opportunities, an increase in free cash 
generation, and Headline net debt1 to be around £310m.

Net corporation tax payments in the period were £13m 
(2022: £6m).

1  Alternative performance measure defined and explained in the Glossary on page 168

2  Excludes cash flow impact of non-underlying items

WH Smith PLC Annual Report and Accounts 2023

27

Strategic report

Financial review continued

Capex was £122m (2022: £83m) which includes the additional 
spend from opening 118 stores around the world.

Fixed charges cover1

£m
Headline net finance costs1
Net operating lease charges 
(pre-IFRS 16)1

Total fixed charges
Headline profit before tax and non-
underlying items¹

Headline profit before tax, non-
underlying items and fixed charges
Fixed charges cover – times

pre-IFRS 161

2023

26

326

352

143

495

1.4x

2022

25

241

266

73

339

1.3x

Fixed charges, comprising property operating lease charges 
and net finance costs, were covered 1.4 times (2022: 1.3 times) 
by Headline profit before tax, non-underlying items and 
fixed charges.

Balance sheet
The Group had Headline net assets of £449m, £45m higher 
than last year end reflecting the investment in store openings 
and exchange differences on translation of goodwill. 
Under IFRS the Group had net assets of £340m.

£m
Goodwill and other 
intangible assets
Property, plant and equipment

Right-of-use assets

Investments in joint ventures

Inventories

IFRS

Headline
(pre-IFRS 16)1

2023

505

270

444

2

1,221

205

2022

543

219

446

2

1,210

198

2023

506

263

–

2

771

205

2022

544

211

–

2

757

198

Payables less receivables

(219)

(269)

(216)

(284)

Working capital

Net derivative financial asset

Net current and deferred 
tax assets
Provisions

Operating assets employed
Net debt

Total net assets

(14)

–

45

(71)

1

54

(11)

–

45

(17)

(14)

(26)

1,235

(895)

340

1,180
779
(869) (330)
449

311

(86)

1

54

(26)

700

(296)

404

Robert Moorhead 
Chief Financial Officer and Chief Operating Officer 

9 November 2023

£m

New stores and store development

Refurbished stores

Systems
Other

Total capital expenditure

2023

58

20

19
25

122

2022

37

22

13
11

83

Reconciliation of Headline net debt1
Headline net debt1 is presented on a pre-IFRS 16 basis. 
See Note 18 of the Financial statements for the impact of 
IFRS 16 on net debt.

As at 31 August 2023, the Group had Headline net debt1 of 
£330m comprising convertible bonds of £301m, £1m of 
finance lease liabilities and net overdrafts of £28m 
(2022: £296m, convertible bonds of £292m, term loans of 
£132m (net of fees), £4m of finance lease liabilities and net 
cash of £132m).

£m
Opening Headline net debt1
Free cash flow1
Dividends paid

Pension contributions
Non-underlying items1
Net purchase of own shares for 
employee share schemes 
Other

Closing Headline net debt1

Net (overdraft)/cash

Term loans (net of fees)

Convertible bond
Finance leases (pre-IFRS 16)

Headline net debt¹

Headline
(pre-IFRS 16)1

2023

(296)

20

(22)

–

(9)

(8)

(15)

(330)

(28)

–

(301)
(1)

(330)

2022

(291)

41

–

(2)

(16)

(7)

(21)

(296)

132

(132)

(292)
(4)

(296)

In addition to the free cash flow, the Group paid £9m of 
non-underlying items, which mainly relate to restructuring 
following the review of store and head office operations, 
as previously reported and charged to the income statement 
in prior years. The other outflows related to the dividend 
£22m (2022: £nil) being the final dividend from 2022 and 
the interim dividend from 2023. In addition we spent £8m 
(2022: £7m) on own shares for the Group’s share schemes. 
Other includes non-cash accretion on the convertible bond, 
and payments to non-controlling interests.

On an IFRS 16 basis, net debt was £895m (2022: £869m), 
which includes an additional £565m (2022: £573m) of 
lease liabilities. 

1  Alternative performance measure defined and explained in the Glossary on page 168

28

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Section 172(1) statement

Moving forward 
with our stakeholders

Stakeholders can be impacted in different ways by decisions which are taken by the 
Board. Regular stakeholder engagement enables us to operate in a balanced and 
responsible way and ensures that the Board is aware of stakeholder views and interests. 
These stakeholder views and concerns are integral to ensuring a considered and 
balanced approach to the Board’s decision-making processes.

The Board accesses information from stakeholders through a 
number of methods including direct engagement, such as 
in-person meetings, participation in listening groups and 
store visits; and indirectly through the review of reports and 
updates from senior executives who meet regularly with 
stakeholder groups.

WHSmith is required to provide information on how the 
directors have performed their duty under section 172 of  
the Companies Act 2006 to promote the success of the 
Company and in doing so to have regard to the interests of 
its stakeholders. Our interactions with key stakeholders and 
the ways in which their interests have been taken into 
account by the directors in their decision-making are 
summarised on the following pages.

Our people

Suppliers  
and business  
partners

Customers

Our purpose:
To make every  
one of life’s 
journeys better

Community  
groups

Investors

Landlord partners

WH Smith PLC Annual Report and Accounts 2023

29

Strategic report

Section 172(1) statement continued

Our people 

The success of WHSmith depends on 
the 14,000 colleagues who work for 
the Group. It is essential that they feel 
engaged, motivated and appreciated.

What they care about
•  To feel valued 

•  To be rewarded fairly

What were the key topics raised?
•  Development and growth for all of our colleagues 

•  Communications on our strategic growth 

•  To be treated with respect and dignity 

•  Work life balance and wellbeing 

•  To have opportunities for personal growth  

•  Diversity and inclusion across our business

and career development

How did we respond?
•  The Board approved an action plan to address actions 

from the employee survey and monitored implementation 
throughout the year

•  We continued to leverage our e-learning platform, giving all 

colleagues access to career development modules

•  We increased our communication and engagement, 
including more webinars and business line specific 
meetings, chaired by our senior executives

•  Created a new Head of Wellbeing position to support 
our global wellbeing strategy and have enhanced our 
wellbeing offering

•  Strengthened our Diversity, Equity and Inclusion 

Committee, chaired by our Group Chief Executive to include 
members from across our stores and distribution centres

•  Launched five employee networks, chaired by sponsors 
from our Executive Committee, giving all colleagues the 
opportunity to participate and influence our broader 
DEI strategy

How did we engage?
•  Our designated non-executive director for workforce 
engagement, Simon Emeny, provided oversight for 
the Board

•  Simon Emeny and Marion Sears, Remuneration Committee 
Chair, attended employee forums to discuss, amongst other 
topics, the Group’s approach to remuneration, including 
executive remuneration and how this aligns to wider Group 
pay policy

•  The Chief People Officer updated the Board on employee-
related matters, including employee engagement, staff 
retention rates, learning and development, gender pay 
gap, diversity and inclusion, and workforce remuneration

•  The Group Chief Executive and other senior executives 

hosted fortnightly webinars with Head Office colleagues  
to provide strategy and performance updates and answer 
any questions

•  Board members and senior executives attended business 

meetings throughout the year, including leadership meetings, 
trading updates and risk committee meetings

•  Our annual employee engagement survey was followed 
up with insight meetings to gain further understanding

•  Employees raised issues, questions and concerns through 

direct mailboxes for senior executives

30

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Customers 

Customer loyalty and enthusiasm for 
our brands are critical to our success. 
Understanding the needs of our 
customers ensures that we provide 
the products and service levels that 
they need.

What they care about
•  Availability and range of products

What were the key topics raised?
•  Convenience of our offering

•  Convenience

•  Customer service

•  Value for money

•  Nature of store environments

•  Customer service levels

•  Product availability

•  Safe and responsibly sourced products

•  Pricing

How did we engage?
•  Board members visited stores in the UK, US and Europe 

How did we respond?
•  The Board received strategy updates from the Managing 

to assess and review the customer experience and 
service standards

Directors of each business unit and approved the 
customer-facing commercial strategies

•  The Managing Directors of each business unit updated 

•  We continued to invest in existing and new stores

the Board on customer engagement, market trends and 
commercial responses

•  We continue to use quantitative and qualitative analysis 

of customer feedback through point of sale, online surveys 
and focus groups, which have provided additional 
customer insights this year

•  Store teams and customer service teams are in constant 

dialogue with customers

•  The Board received regular updates on customer feedback 
and service standards and ensured systems were in place 
to comply with all relevant product safety legislation

•  We extended choice of product for customers across 
different categories including food, health and beauty 
and technology products

•  Explored ways to continue to improve our service model 

to make the customer experience as effortless and 
efficient as possible

•  Customer feedback was communicated to the relevant 
parts of the business for actioning where appropriate

WH Smith PLC Annual Report and Accounts 2023

31

Strategic report

Section 172(1) statement continued

Investors

Our investors include individual and 
institutional shareholders, and providers 
of debt and financial capital, such as 
banks and bondholders. We maintain 
an active dialogue with our investors 
through an extensive investor 
relations programme.

What they care about
•  Long term value creation and growth opportunities

What were the key topics raised?
•  Strategy for growth 

•  High-performing board and senior executives

•  Operational delivery

•  High standards of business conduct and good 

•  Corporate governance practices

environmental, social and corporate governance

•  Transparency

•  Succession planning

•  ESG strategy, targets and reporting

How did we respond?
•  Annette Court met with shareholders as part of her 

induction programme as Chair of the Board

•  We conducted investor interactions through meetings 

with major institutional shareholders, individual 
shareholder groups and financial analysts

•  Meetings were attended by Directors and senior 

management including our Chair, Group Chief Executive, 
CFO/COO

•  The ESG Committee incorporated investor feedback into 

the ESG strategy. We also delivered an online ESG briefing 
for shareholders

How did we engage?
•  Individual meetings, virtual presentations and investor 

roadshows with members of the Board

•  The Board receives reports and updates on shareholder 

relations at each meeting to ensure that the Board and its 
Committees are kept informed of investors’ and advisers’ 
views on strategy and corporate governance

•  Direct engagement for investors via our investor 

relations team

•  Annual report and interim trading updates with investor 

presentations by the Group Chief Executive and CFO/COO

•  Investor website providing information to all shareholders

•  Announcements and presentations on our interim and 

preliminary end-of-year financial results, interspersed by 
more regular trading updates

•  Stock Exchange Regulatory News Service announcements 

•  An online portal, operated by our registrar, Computershare, 
which provides shareholders with the ability to manage 
their shareholdings

•  At our annual general meeting at which the Group Chief 

Executive gives an update on how the Group is performing 
and the Board answer questions from shareholders

32

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Landlord partners

Our landlord partners own the buildings 
where our retail units are located. 
They include airport operators, 
rail infrastructure partners, hospital 
trusts and other retail estate landlords. 
Our business success is dependent 
on retaining and winning new space 
and in order to do so, we must 
understand what considerations are 
important for them.

What they care about
•  Store formats and product ranges that are appealing 

What were the key topics raised?
•  Board approval for tenders in Australia, Hungary, Italy, 

to their customers

Norway, Sweden and USA

•  Customer service and satisfaction

•  Commercial recovery post Covid-19 and the associated 

•  Value of sales per square metre of retail space

•  Effective operational implementation

•  Compliance with their sustainability requirements

How did we engage?
•  Board, executive and senior management level meetings 

with landlords

•  Regular dialogue with landlord representatives on 

performance levels in existing stores and 
future opportunities

•  Meetings, webinars and written engagement as part of 

tender submissions for new contracts

•  Participation in various landlord-hosted working groups 

to collaborate on different issues

upturn in passenger numbers

•  Operational impacts of staffing levels and the impact on 

stock availability in European airports

•  Emerging trends in retailing and implications for 

store formats 

•  Commercial terms for lease agreements for High 

Street stores

•  Sustainability requirements as part of tender submissions 

and subsequent landlord partner dialogue

How did we respond?
•  55 new stores opened

•  A heightened focus on product ranges, stock volumes and 
staffing levels to match an upturn in airport footfall and 
meet demand

•  Further investment in store design, shop fit outs and 

product ranging

•  Variety of format options including extension of a one stop 
shop for journey essentials, greater localisation of designs 
and a providing a platform for a variety of brands

•  On-going dialogue with airport operators on ways to work 

together to ensure that we meet customer needs

•  Joint working initiatives with landlords to develop green 

lease agreements

WH Smith PLC Annual Report and Accounts 2023

33

Strategic report

Section 172(1) statement continued

Community groups

The relationship we have with the 
communities where our stores and 
distribution centres are located is key 
to the sustainability of our business. 
We want to serve our local communities, 
be that in a town, hospital or travel hub. 
We also want to provide jobs and help 
local economies where we are based.

What they care about
•  A retail presence that may attract other retailers to 

What were the key topics raised?
•  The need to maintain a vibrant retail offering providing 

the locality

core services for local communities

•  Availability of core products and services such as 

•  Support for community groups and charities local to 

convenience offerings in hospitals and Post Office services 
in High Street stores

•  Support for local and national charities

•  High standards of corporate responsibility for environmental 

and social issues

How did we engage?
•  The Board’s ESG Committee met three times during the 

financial year and received briefings from the Sustainability 
Director on environmental and social issues, including 
interactions with stakeholders

•  Participation in sustainability-focused working groups for 
trade organisations such as the British Retail Consortium 
and Ethical Trading Initiative

•  Regular meetings with key charity partners

•  Participation in ESG surveys run by organisations such as 

the not-for-profit disclosure organisation, CDP

•  Stakeholders can raise questions, views and concerns 

through the sustainability@whsmith.co.uk inbox

our stores

•  The importance of support for pre-school children in 
disadvantaged areas to address disparities in levels 
of literacy

How did we respond?
•  The ESG Committee reviewed and approved the 

Sustainability Strategy, action plans and targets for the year 
under the three pillars of Planet, People and Community

•  We continued our long-term partnerships with the 

National Literacy Trust in the UK and Miracle Flights in 
North America, and provided financial and in-kind support 
to a number of other charities and community causes

•  We discussed possible partnerships with landlord partners 

to look at ways to help local communities

•  Participation in industry working groups on 

key environmental and social issues

34

WH Smith PLC Annual Report and Accounts 2023

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Financial statements

Additional information

Suppliers and 
business partners

We rely upon over 3,000 suppliers to provide 
products, goods not for resale and services 
which are critical for the smooth running of our 
business. They range from large multi-national 
companies to small and medium sized 
enterprises. We also have agreements with a 
number of partners to run franchised stores 
on our behalf.

What they care about
•  Fair trading and prompt payment in line with agreed terms

What were the key topics raised?
•  Supplier and product innovation

•  Opportunities for growth in their business

•  Supply chain operations to ensure right products at the 

•  A business partner that treats them fairly

right time

•  Responsible sourcing and high ethical standards in the 

supply chain

How did we engage?
•  Board overview of information on key suppliers where 

material, for example when approval of major supplier or 
franchise contracts is required

•  Overview by the Audit and ESG Committees of labour and 
environmental standards in the supply chain via quarterly 
and annual updates

•  Direct engagement with suppliers and franchise partners 

via individual meetings

•  Strategies for science based carbon targets and net zero 

emission strategies

•  Compliance requirements for emerging legislation

•  Border entry trade controls

How did we respond?
•  The Board, through the Audit Committee, received updates 

on the risk and resilience of our supply chains

•  We worked with business partners to provide suppliers 

with customer insight data specific to our stores

•  Provided an option for suppliers to access information 

through a dedicated data portal

•  Supplier conferences for major groups of suppliers such 

as trade suppliers for individual businesses or geographies, 
or suppliers of goods not for resale

•  We engaged with suppliers on human rights due diligence 

in their supply chains and carbon reduction targets 
and plans

•  Supplier feedback surveys

•  Programme of audit and supplier engagement on 

labour standards

•  Anonymised survey of workers in our own-brand 

supply chain

WH Smith PLC Annual Report and Accounts 2023

35

Strategic report

Sustainability

Continuing our journey 
to a more sustainable business

WHSmith has a long-standing commitment to operate in a responsible and sustainable 
way. As a major international retailer, our operations can have far-reaching consequences 
and we are increasingly sensitive to the environmental and social challenges facing the 
world today. Our customers, colleagues and business partners all want us to act in a 
responsible way and we know that operating sustainably enables better 
business performance. 

Our sustainability strategy is a key part of how we operate. 
It concentrates on those areas which are important for the 
success of our business and where we can bring positive 
change. It was developed taking into account the views of 
our stakeholders on the issues that they felt were important 
for our business and where we have the greatest potential 
impacts on society and the environment.

The three main pillars of our strategy, focus on Planet, 
People and our Communities and provide the framework 
for our activities. They are underpinned by a strong 
foundation of responsible business principles and practices 
to ensure we operate in the right way.

Our Journey to a Sustainable Business
Creating value for all stakeholders

Minimising our  
impact on the planet
Net zero by 2050 

Reduce impacts from 
packaging and waste

Net zero deforestation

Engaging  
our people
Support wellbeing

Increase diversity of 
senior management

Protect worker rights in the 
supply chain

Contributing to 
communities
Help children  
develop a love of reading 

Make a positive impact through 
fundraising, donations 
and volunteering

Responsible business policies and processes

36

WH Smith PLC Annual Report and Accounts 2023

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Corporate governance

Financial statements

Additional information

Governance
Good environmental and social governance (ESG) is central 
to successful risk management, business development and 
delivery of the expectations of shareholders. A robust 
framework of clear governance structures, risk management 
processes and internal controls are embedded across 
WHSmith and are key for the delivery of our 
sustainability commitments.

Our board-level ESG Committee, leads and oversees delivery 
of our sustainability strategy, setting our ambition and 
monitoring progress. The Committee is responsible for 
understanding the potential impact and related risks of ESG 
considerations on the business. It approves the Company’s 
sustainability strategy, including policies, objectives and a 
roadmap for delivery and monitors progress against agreed 
targets. The work of the Committee is detailed on pages 79 
and 80. 

The ESG Committee receives input from the ESG Steering 
Group, which is chaired by the Group Chief Executive and 
has responsibility for leading the delivery of our sustainability 
commitments. The ESG Steering Group meets monthly to 
review progress against our objectives. Each of the key 
components of our strategy has a series of targets and 
an action plan for implementation. 

Our governance framework

Individual issues are managed by the most appropriate 
owners across the business. They work with WHSmith’s 
Sustainability Director whose role is to advance the various 
initiatives, co-ordinate implementation of the sustainability 
programme and provide updates to the key 
governance bodies.

Quarterly updates are also provided to the Group Audit 
Committee on key ESG risk areas. As part of WHSmith’s risk 
management processes (see pages 55 to 60), detailed risk 
registers are maintained by each business and used to 
identify, manage and monitor risks at quarterly Business 
Risk Committees. The Business Risk Committees review the 
progress made towards achieving our long-term 
sustainability targets once a quarter, together with any 
emerging issues which need to be considered.

We include ESG metrics in our incentive plans for senior 
management. Further details are provided on pages 86 to 
96. This year we agreed a new revolving credit facility with 
a syndicate of banks for a five-year term with extension 
options. The facility includes specific annual targets aligned 
to the Group’s sustainability strategy with lower interest 
rates if the targets are met.

Board
Ultimate responsibility for all aspects of ESG, including strategy,  
risk management and prioritisation of key issues

Audit Committee
Provides oversight of risk 
management of ESG, including 
internal controls and external 
reporting requirements

ESG Committee
Provides oversight of the ESG strategy 
and monitors progress against 
objectives and targets 

Remuneration Committee
Ensures remuneration policies 
and plans support ESG targets 

Group Executive Committee
Defines and monitors business strategy and financial plans,  
including those related to ESG

Business Risk Committees
Responsible for implementing risk management  
processes including those relating to ESG

ESG Steering Group
Responsible for developing ESG action plans and  
delivering progress against objectives and targets

WH Smith PLC Annual Report and Accounts 2023

37

Strategic report

Sustainability continued

Materiality and our approach to reporting 
We undertake an annual materiality assessment to determine 
the most important sustainability issues for our business. 
This assessment is based on the extent to which our 
activities could impact society and the environment, and the 
extent to which a socio-economic, environmental or ethical 
issue could impact our business financially. 

Our materiality assessment incorporates the views of internal 
and external stakeholders who provide input in a number of 
different ways, which are set out in more detail on pages 29 
to 35. We use feedback from stakeholders to identify the 
issues that are most important to them, the areas where 
they believe our activities could have the biggest impact 
on society and the environment and the extent to which 
different issues could generate significant risks or 
commercial opportunities for our business.

Our ESG Committee and other relevant governance bodies 
regularly discuss new and existing themes and issues that 
matter to our stakeholders. Priority issues are addressed by 
programmes and action plans with clear and measurable 
targets and committed resources. Our ESG Steering 
Committee reviews our materiality assessment annually and 
chooses what we measure and include within our reporting 
based on priority issues for our investors, customers, 
colleagues and other stakeholders. Our reporting is 
informed by stock exchange listing and disclosure rules.

We remain committed to transparent and balanced 
sustainability reporting and commissioned SLR Consulting 
to conduct a limited assurance engagement over selected 
Information which is marked with a * in this report. 
Further details are provided in our Sustainability Addendum.

This year we have streamlined our sustainability reporting to 
reduce duplication and help stakeholders find the information 
they need more easily. All of our reporting is available on 
our website:

•  This Annual Report has a summary of the progress against 
our sustainability strategy and targets for the year and 
meets our statutory obligations

•  The Sustainability Addendum is updated annually and 

includes our most recent materiality matrix, sustainability 
performance data, third party assurance statement and 
content tables for key reporting standards

•  Policies and position statements describe our 

expectations and management approach for key topics

Benchmarks and external ratings 
We engage with a number of external proxy agencies, benchmarking schemes and other membership organisations. 
This year we became signatories of the UN Global Compact and we continue to rank highly in external benchmarks and 
indices, including the following (as at 31 August 2023):

For the third year 
WHSmith has 
been included in 
the Dow Jones 
Sustainability 
World Index, 
one of only eleven 
speciality retailers 
to be included.

WHSmith received 
an ESG Risk Rating 
of 10.1 and was 
assessed by 
Sustainalytics to 
be at low risk of 
experiencing material 
financial impacts 
from ESG factors. 

WHSmith achieved a 
‘C+’ rating. This is 
supported by our 
‘Prime’ status, which 
is given to companies 
that are perceived to 
be sustainability 
leaders in 
their industry.

WHSmith has a 
rating of AA in 
the MSCI ESG 
Ratings assessment.

DISCLOSURE  INSIGHT ACTION

WHSmith achieved 
a climate disclosure 
score of ‘A’, one of 
just 283 companies to 
achieve this 
score globally. 

38

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Minimising our impact on the planet

Aim

Target

Progress

Climate 
action

Net zero emissions 
by 2050

By 2030: reduce absolute Scope 1 
and 2 emissions by 80 per cent 
from 2020 base year.

2023 emissions are 66* per cent lower 
than 2020.

By 2027: 75 per cent of suppliers by 
emissions covering purchased goods 
and services and up-stream transport 
and distribution will have science 
based targets.

15* per cent of GHG emissions from 
purchased goods and services and 
up-stream transport and distribution 
are from suppliers with science 
based targets.

Reducing 
waste

Reduce environmental 
impact from packaging 
and materials

By 2025: reduce waste material and 
minimise own-brand plastic packaging.

In 2020 we sent 400 tonnes (12 per 
cent) of waste to landfill. In 2023 we 
sent 24* tonnes (one* per cent) 
of waste to landfill.

Protecting 
natural 
resources

Net zero deforestation By 2025: ensure forestry materials in 

own-brand products and core non-
trade goods come from recycled or 
certified sources.

In 2023, 100* per cent of pulp, paper 
and timber products purchased for 
resale were from certified sources or 
recycled material. Further work is 
planned to assess certification in 
relation to non-trade goods.

*  We engaged SLR Consulting to provide independent limited assurance of the data marked with * in accordance with assurance standard ISAE 3000. Full details of 

the methodology and SLR Consulting’s assurance statement are available at whsmithplc.co.uk/sustainability

Climate action
The impacts of climate change are being felt across our 
operations and our supply chains and by many of those who 
form part of our wider value chain. We are committed to 
playing our part in helping to reduce emissions to avoid the 
most severe consequences of climate change. 

WHSmith has a long history of reducing carbon emissions 
through greater energy efficiency, investment in technology 
and equipment and switching to lower carbon sources of 
energy and fuel.

We have set a target to be net zero across our full value 
chain by 2050, aligned to a 1.5˚C trajectory. Our carbon 
transition plan includes a number of initiatives to reduce 
energy and fuel use, switch more of our power to renewable 
sources and take action to adapt to the changing climate. 
We know that we will not be able to reach net zero in 
isolation, and therefore are encouraging customers, 
suppliers, business partners and policy makers to join us 
on our journey.

More information on our climate strategy, including our 
commitments, climate risks and opportunities and action 
plans for transitioning to net zero are included in our TFCD 
disclosures on pages 41 to 48.

Reducing waste
Waste is not only damaging to the environment but adds 
additional cost to our business. We are focused on reducing 
excess materials and maximising recycling wherever we can. 

In our High Street stores, we operate a recycling system 
which enables us to recycle most forms of waste, including 
cardboard, paper, plastics and metals. Separate facilities for 
waste segregation are available in our distribution centres 
and offices. We use reusable skips to transport goods 
between our distribution centres and stores, rather than less 
robust cardboard boxes which would need to be recycled 
more frequently and add to the waste we generate.

More widely across the Group, we are working with our 
suppliers to minimise the quantities of secondary packaging 
used to protect products being transported to our stores, 
which helps to reduce the waste being generated from our 
operational activity.

Packaging materials are designed to protect items, to maintain 
quality and to enhance product shelf life. However, the 
manufacturing of packaging uses resources, and the 
inappropriate disposal of packaging can impact air, 
land and marine environments when no longer needed. 

WH Smith PLC Annual Report and Accounts 2023

39

Protecting natural resources
Paper-based products are a core part of WHSmith’s  
product offering and we are committed to minimising the 
environmental impacts from the sourcing of any paper, 
card or wood components for our products. 

Our Sustainable Forests Policy sets out our standards and 
requirements for our supply chain, and includes a zero 
deforestation policy for any WHSmith-branded products. 
Our standards require that all paper, card and wood for our 
own-brand products are sourced from legal and well 
managed forests that have been certified to credible 
certification standards such as FSC® or PEFC™ or from 
verified recycled sources.

Suppliers must provide proof of Chain of Custody 
certification and in line with the requirements of national and 
international timber regulations, we carry out an in-depth 
and rigorous assessment of supplier timber-sourcing 
systems. We can now demonstrate through certification that 
100* per cent (2022: 99.7* per cent) of WHSmith-branded 
products containing paper-based materials originate from 
certified or recycled material.

We are currently updating our procedures and supplier 
guidance to ensure we are ready for the introduction of 
the EU Deforestation Regulation in 2024.

Strategic report

Sustainability continued

We regularly review the type and quantities of packaging 
we use, including primary packaging for our own-brand 
products and the secondary packaging used to protect 
goods during transit and distribution. We seek to identify 
opportunities to minimise packaging where possible and use 
solutions such as cardboard and forms of plastic that can be 
recycled where these provide a better environmental option. 

We track the types and volumes of different types of 
packaging associated with our own-brand products and 
have removed loose plastic glitter from all WHSmith-
branded products, including stationery items and seasonal 
items such as cards and gift wrap.

The number of food lines that we sell continues to grow, and so 
we are working hard to eliminate food waste. One of the main 
sources of this type of waste is from unsold sandwiches which 
have reached their use-by date. 

We have implemented better stock control systems to 
improve forecasting and ordering of chilled food, so that we 
only stock food that we expect to sell. We also operate a 
discounting strategy in all of our stores, with processes in 
place to reduce the price of any sandwiches that are 
approaching, but have not yet exceeded, their use-by date. 

We partner with the food redistribution organisation Too 
Good to Go, who provide an online application to connect 
customers to any of our stores that have surplus unsold 
food. This application allows customers to reserve a bag of 
food which is approaching its use by date to purchase later 
in the day from a WHSmith store at a reduced price. This is 
working well at our hospital locations and we are expanding 
its use to other stores in other locations. 

These actions all help to minimise the amount and proportion 
of waste which is sent for treatment and disposal. This year 
99* per cent (2022: 99* per cent) of our waste was sent for 
recycling or to energy from waste facilities rather than for 
disposal to landfill.

Operational waste

Total waste (tonnes)
Percentage diverted 
from landfill

2023

3,105*
99*

2022

3,247*
99*

2021

3,623*
93*

*  We engaged SLR Consulting to provide independent limited assurance of the data 
marked with * in accordance with assurance standard ISAE 3000. Full details of 
the methodology and SLR Consulting’s assurance statement are available at 
whsmithplc.co.uk/sustainability

40

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

TCFD Reporting 
Introduction
The Financial Stability Board’s Task Force on Climate-related 
Financial Disclosures (“TCFD”) established a framework for 
understanding and analysing climate-related risks and 
opportunities. WHSmith recognises that climate change 
presents a number of potential risks and opportunities for 
our business. Our target is to be net zero across our value 
chain by 2050.

We have considered our TCFD-related reporting obligations 
under the UK’s Financial Conduct Authority Listing Rules 
and in line with the requirements of Listing Rule 9.8.6R, 
our disclosure of climate-related financial information is 
consistent with the Recommendations of the TCFD and 
the recommended disclosures and all-sector guidance. 
Our approach to materiality for TCFD reporting is the same 
as for other components of ESG and is set out on page 38. 

Board oversight of climate risks 
and opportunities 
The Board has ultimate responsibility for ensuring climate 
change is embedded into the Group’s strategy, risk 
management, financial and business planning processes. 
Climate considerations are taken into account for 
performance monitoring and any decisions regarding major 
financial approvals and acquisitions. The ESG, Audit and 
Remuneration Committees of the Board provide oversight 
of certain climate-related activities and any issues of material 
significance are discussed as they occur. The work of the 
committees is detailed on pages 72 to 80.

The Audit Committee has responsibility for ensuring that 
the Group has identified climate risks and opportunities, 
that those risks and opportunities have been adequately 
assessed and that appropriate risk management, monitoring 
and mitigation plans are in place. The Committee also 
oversees the Group’s wider obligations in relation to non-
financial reporting. Climate-related matters are included in 
quarterly updates from the Group Audit and Risk Director 
as part of the Group’s wider risk management processes. 

The ESG Committee has responsibility for ensuring the 
Group has appropriate climate policies, action plans and 
targets that are part of a wider sustainability strategy. 
This includes the development of short, medium and 
long-term goals and targets in relation to climate change, 
development of a carbon transition plan and monitoring 
progress. This year, the ESG Committee discussed climate 
change in three meetings. The Committee received 
dedicated briefings from the Sustainability Director on 
current legislation and emerging developments in relation 
to carbon and nature, and reviewed progress against the 
Group’s carbon targets. Climate-related skills and experience 
of individual Committee members are set out on pages 62 
to 63. 

TCFD recommendations and 
recommended disclosures

Disclosure  
location (page)

Governance
(a)  Describe the board’s oversight of climate-

Page 41

related risks and opportunities

(b)  Describe management’s role in assessing 

Page 42

and managing climate-related risks 
and opportunities

Strategy
(a)  Describe the climate-related risks and 
opportunities the organisation has 
identified over the short, medium and 
long term

Pages 43 to 44

(b)  Describe the impact of climate-related 

Page 44

risks and opportunities on the 
organisation’s businesses, strategy and 
financial planning

(c)  Describe the resilience of the 

Page 44

organisation’s strategy, taking into 
consideration different climate-related 
scenarios, including a 2°C or 
lower scenario

Risk management
(a)  Describe the organisation’s processes 

for identifying and assessing climate-
related risks

(b)  Describe the organisation’s processes 
for managing climate-related risks

(c)   Describe how processes for identifying, 
assessing and managing climate-related 
risks are integrated into the organisation’s 
overall risk management

Page 42

Pages 43 to 45

Pages 43 to 45

Metrics and targets
(a)  Disclose the metrics used by the 

organisation to assess climate-related 
risks and opportunities in line with its 
strategy and risk management process

Page 46

(b)  Disclose Scope 1, Scope 2, and, 

Pages 47 to 48

if appropriate, Scope 3 greenhouse gas 
(GHG) emissions, and the related risks

(c)   Describe the targets used by the 

Page 48

organisation to manage climate-related 
risks and opportunities and performance 
against targets

The Remuneration Committee ensures that the Group’s 
incentive plans are aligned with targets relating to climate-
change. Climate-related performance indicators formed part 
of the Annual Bonus scorecard for the Group Chief Executive 
and CFO/COO and carbon reduction targets were included 
in the Long-Term Incentive Plan awards as set out on page 
96. Incentives associated with decarbonisation targets were 
discussed in two of the Committee meetings this year.

WH Smith PLC Annual Report and Accounts 2023

41

Strategic report

Sustainability continued

Management’s role 
The Group Chief Executive has the delegated authority from 
the Board to manage WHSmith’s actions in relation to the 
Group’s strategy and climate change. He is assisted by a 
number of senior managers in the assessment and 
management of climate-related matters:

•  The Group Sustainability Director supports the Group 
Chief Executive in progressing WHSmith’s net zero 
transition strategy, including developing climate scenarios, 
identifying climate risks and opportunities, developing 
transition plans and embedding them into business 
activities, and ensuring progress is appropriately 
monitored. She is responsible for updating the Board and 
the ESG Committee on climate-related matters at least 
three times a year.

•  The Managing Directors of each business identify, monitor, 

manage and mitigate climate risks and opportunities 
associated with their activities. They are also responsible 
for ensuring the delivery of plans to reduce emissions and 
capitalise on carbon-related opportunities within 
their businesses.

•  The CFO/COO is responsible for monitoring the effective 

application of the Group’s processes for managing climate 
risks. He is also responsible for providing assurance over 
financial information and climate-related disclosures.

There are a number of governance bodies and reporting 
processes to ensure management is informed about climate-
related issues. The ESG Steering Group chaired by the Group 
Chief Executive has responsibility for leading the delivery of 
sustainability commitments including those relating to 
climate change. It meets once per month to review progress 
against targets, and this provides the basis for a report to the 
ESG Committee three times per year. The Business Risk 
Committees are responsible for identifying and assessing 
climate risks and opportunities and ensuring appropriate due 
diligence and mitigation. They meet once per quarter and 
provide input to the Group risk report to the Audit 
Committee four times per year.

Identifying and assessing risks 
and opportunities
Our framework for identifying and assessing climate-related 
risks is integrated into company-wide processes for risk 
identification and prioritisation (see pages 55 to 60). 
We use the following processes to identify and assess 
transition and physical risks and opportunities:

•  Monitoring of changes in the external policy environment, 

including existing and emerging legislation, and 
government announcements;

•  Observing market developments, such as technological 

advances that may reduce our operating costs, or changes 
in consumer behaviour that may impact sales of particular 
products or customer footfall in certain locations; and

•  Evaluating changes in our cost base related to properties, 
logistics or supply of goods that may be linked to climate-
related impacts.

42

WH Smith PLC Annual Report and Accounts 2023

We maintain a register of climate risks and opportunities, 
across short, medium and long-term time horizons. 
These time horizons are defined as follows:

•  Short-term – up to three years: we develop financial plans 
and use them to manage expectations and performance 
on a three-year cycle. We assess the Group’s viability 
under the requirements of the UK Corporate Governance 
Code over a three-year period and our financial plans 
incorporate decarbonisation measures required to meet 
our near-term targets and address short-term risks.

•  Medium-term – three to ten years: many of our financial 
commitments, such as some store leases, contractual 
agreements with landlord partners, and the useful 
economic life of our assets often exceed three years. 
Medium-term climate risks are considered in all investment 
decisions involving longer-term commitments and many 
of our climate-related opportunities are often materialised 
within this time.

•  Long term (beyond ten years): it is expected that the 

product mix in our stores could look very different to the 
current offering, addressing the societal changes that will 
come to transitioning to a net zero world. This timescale 
is beyond our financial planning and investment period 
horizons, but we recognise that longer-term risks may 
need to be incorporated into our future business strategy 
and planning.

Risks are assessed in relation to the severity of potential 
business impact (on a scale from one to six) and the likelihood 
of the business being impacted (low, medium or high). 
This scoring is in line with all other risks included in the Group’s 
risk register. Determination of the severity of impact includes 
both financial and reputational components, and other factors 
such as our ability to respond to a particular risk. In assessing 
the likelihood, we consider factors such as whether similar risks 
have materialised in the past and our ability to mitigate the risk. 
This allows us to identify the more significant potential risks, 
for more detailed financial assessment and incorporation into 
the risk registers and summary risk maps prepared by all 
business functions. 

We consider Environment and Social Sustainability, which 
includes climate-related issues, to be a principal risk based on 
stakeholder expectations that we will conduct our business 
in a responsible and sustainable way. Failing to deliver our 
sustainability agenda could damage our reputation, 
introduce higher costs and impact our ability to meet 
our strategic objectives.

Strategic report

Corporate governance

Financial statements

Additional information

The financial implications of the risks and opportunities 
identified are considered within the Group’s financial 
planning processes. The modelling undertaken to date has 
determined that the financial impacts are not expected to be 
significant within our short-term forecast period. Over the 
medium and longer-term the results of the scenario analysis 
have been considered in the assessment of viability and 
goodwill impairment where appropriate but are not 
considered to be material. We will continue to keep this 
assessment under review.

The results of our scenario analysis do not currently identify 
any significant impact on our business model over the time 
horizon assessed, and therefore no further changes in 
strategy are required, beyond our current activities to 
decarbonise our business in line with limiting global 
temperature rises to 1.5°C.

Managing climate risks and opportunities 
Climate risks are managed in line with our overall risk 
appetite to ensure appropriate responses are in place for 
those risks. These responses may include accepting a risk 
without any further action, mitigating or reducing the risk 
with appropriate controls, transferring the risk (for example 
to insurance providers) or stopping or modifying the activity 
that gives rise to the risk. The decision as to which response 
is appropriate depends on a number of factors, including the 
size of the risk (in terms of impact and likelihood), the level 
of resource that would be required for different responses, 
the time frame over which a risk is likely to materialise and 
the extent to which the risk level could be reduced by a 
response. An integrated approach ensures we manage 
climate risks within our overall risk appetite over different 
time horizons. 

Scenario analysis
In order to further assess and evaluate climate risk and 
opportunities, in 2022 we commissioned external consultants 
to help us understand how our business could be affected 
under two climate scenarios over short, medium and 
long-term horizons.

Current policies scenario
This scenario assumes only currently implemented 
government policies are preserved. There is no reduction 
in emissions and climate change accelerates to 2.5°C of 
warming by 2050 and >4°C by 2100 bringing irreversible 
change. This scenario provides an indication of potential 
outcomes under business as usual. It involves little to no 
transition risks in the early stages (as no additional action 
is being taken), but results in irreversible and disruptive 
physical risks.

Net zero 2050 scenario
This is an ambitious scenario that limits global warming to 
1.5°C by 2100 through stringent and immediate climate 
policies and innovation, reaching net zero emissions around 
2050. It offers an indication of potential outcomes where 
global warming is limited to current internationally agreed 
levels. It involves more transition risks in the early stages and 
physical risks are less extreme than under the Current 
Policies scenario. It is only relevant to medium and long-term 
time horizons because of the timescales needed 
to implement.

Climate risks and opportunities and their 
impact on our business
This analysis helped us to estimate indicative financial 
impacts from different climate risks under the two scenarios. 
The table on page 44 sets out the most significant climate 
risks and opportunities for WHSmith, the potential impacts 
they may have on our business and our resilience to respond. 
We have assessed transition risks associated with societal 
changes in policies, technologies, markets and stakeholder 
expectations and physical risks arising from acute climate-
related weather events, or longer-term chronic changes to 
the climate. Opportunities from mitigation and adaptation to 
climate change are also included. 

The impacts detailed in the table on page 44 are stated prior 
to mitigation or controls being in place and are subject to 
uncertainties attributed to the underlying scenario models, 
impact pathways and assumptions made. They assume that 
our business activities remain largely unchanged throughout 
and any increases in costs are fully absorbed by WHSmith. 
The financial impacts quoted are not forecasts but are based 
on the outputs from the 2022 modelling derived from 
different data inputs and plausible modelled scenarios and 
are subject to a wide range of uncertainties.

WH Smith PLC Annual Report and Accounts 2023

43

Strategic report

Sustainability continued

Summary of climate-related risk and opportunities
Potential financial impact¹

Short 
term

Medium  
term

Long 
term

Current policies

Net zero 2050

NA

Current policies

Net zero 2050

Current policies

Net zero 2050

Current policies

Net zero 2050

Current policies

Net zero 2050

Climate risk and business impact
Increased energy and fuel prices from changes in 
carbon taxes, geopolitical energy policies and 
industry decarbonisation could result in higher costs 
for operating buildings, transport and purchase of 
goods. (Policy and legal, and market risk).
Geographies affected: global retail, purchasing and 
distribution operations.

Switching to lower carbon sources of power and 
fuel could result in increased costs. In the UK, our 
Swindon distribution centre and some of High 
Street stores are heated by natural gas. To meet net 
zero targets and new building standards, we will 
need to invest in gas replacement systems and 
electric vehicles which could incur additional costs. 
(Technology and Reputation risk).
Geographies affected: global operations, but 
particularly UK.

Climate change is likely to result in chronic changes 
in precipitation patterns with some regions 
experiencing droughts and others greater rainfall. 
These changes could affect the supply and 
availability of raw materials for some product 
categories such as stationery and food and drink, 
with a resulting increase in the cost of supply. 
(Chronic physical risk).
Geographies affected: global purchasing operations.

Extreme weather events, including storms and 
flooding are becoming more frequent and could 
cause disruption to transport routes affecting our 
distribution network and our ability to transport 
stock to where it is needed. More frequent periods 
of heavy rainfall could lead to flooding at one or 
more of our stores or distribution centres. 
(Acute physical risk).
Geographies affected: global retail and 
distribution operations.

There may be opportunities for increased revenues 
as a result of changing consumer trends relating to a 
switch to public transport and increased sales from 
new and existing product categories. A switch to 
lower-carbon intensity forms of transport could 
result in an increase in revenues in some of our 
channels. As the climate changes, there is also likely 
to be an increase in customer demand for some of 
our existing lines and new products. These include 
those that have the potential to mitigate the impacts 
of climate change, because they have a lower 
environmental footprint, or products that help 
customers to adapt to a changing climate, 
particularly for those who are travelling. 
(Physical opportunity). Geographies affected: 
global retail operations.

Business resilience and strategic response
We closely monitor any changes in legislation, taxation 
policies and market dynamics. Our procurement team 
seek to minimise the price we pay for electricity and 
gas. We have a balanced energy purchasing strategy 
to mitigate price volatility. We continue to reduce 
energy consumption and switch to low carbon 
alternatives wherever feasible. Future cost projections 
for energy and fuel are included in our financial plans.
Metrics used: Electricity, gas and fuel consumption 
(page 47); Energy and fuel pricing (not disclosed).

Capital expenditure on gas control systems has 
reduced our reliance on natural gas. We continue to 
invest in lower-carbon alternatives for heating and air 
conditioning during store refits and building upgrades. 
Both capital and operating expenditure projections for 
energy and fuel are included in our financial plans.
Metrics used: Scope 1, 2 and 3 emissions (pages 47 to 
48); Electricity, gas and fuel consumption (page 47); 
Renewable electricity pricing (not disclosed); Landlord 
partner commercial terms (not disclosed).

We sell a broad range of products which means that 
even if certain categories are impacted by supply chain 
challenges, revenues can be maintained through sales 
of other product categories. We will continue to 
evaluate our product offering in the context of 
medium- and long-term climate change and the 
impacts that this could have on different raw materials 
in our supply chain and if necessary, adapt our ranges 
as appropriate.
Metrics used: Cost of Sales (page 133); Scope 3 
emissions (page 48).

Our stock is held across a number of WHSmith-
operated distribution centres, by suppliers at their sites 
and over 1,750 stores in 32 different countries. The 
impact of a flood event would therefore be limited. We 
have a diverse product range with a limited number of 
fast-moving goods, and therefore the majority of our 
logistics operations are resilient to any short-term 
impacts from major weather events.
Metrics used: Insurance costs (not disclosed).

WHSmith is collaborating with our landlord partners on 
net zero strategies to play our part in demonstrating 
industry’s intent for greener forms of travel. We have a 
diverse portfolio of stores across air, rail, hospitals, 
shopping centres and high street locations which 
would maximise the opportunities for growth in any of 
these formats. Our commercial teams are constantly 
assessing consumer trends and the potential for new 
products and can quickly adapt to any developments 
in the marketplace to capitalise on new opportunities. 
For example, in response to a warmer climate, we are 
ensuring ranges of travel products are meeting the 
needs of travellers.
Metrics used: Commercial sales from products 
designed for a lower-carbon economy (not disclosed).

1  Potential financial impact determined by impact on annual margin prior to any mitigation activity. Ranges have 

been chosen to align with our other accounting processes. There have been no identified impacts on investment 
in research and development, acquisitions or divestments or access to capital.

<£10m

£10–30m

>£30m

44

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

In addition to the strategic responses in the table, 
other processes for managing climate risks and 
opportunities are undertaken at Group, business 
function and individual property level and include:

•  A Group-wide policy framework which includes our 
Environment Policy, Code of Business Conduct and 
Responsible Sourcing Requirements for Suppliers;

•  Monitoring of key metrics including energy and fuel 

consumption and pricing, cost of sales, consumer trend 
data and sales information;

•  Operational procedures covering, for example, 

processes relating to energy and fuel management;

•  Emergency response plans, for example, for flood 
management or for disruption to supply networks;

•  Internal audit and investigation; and

•  Annual attestation processes by senior managers of 

business functions, joint ventures and franchise partners.

Senior management and the Board undertake regular 
reviews of risk and opportunities relating to climate change 
to ensure that any emerging issues that might impact our 
strategy are appropriately identified and evaluated. 
Significant climate-related issues form part of risk reports 
to the Audit Committee. The ESG Committee evaluates the 
annual update of the climate risk and opportunity register 
and ensures appropriate responses are in place. At an 
operational level, each business division reviews its risk 
profile and risk responses throughout the year to ensure 
climate risks and opportunities are managed effectively.

Our internal audit team provides independent assurance of 
the controls in place for significant risks across the business, 
and this includes advice to senior management and the 
Board on the adequacy and effectiveness of climate risk 
management. For example, this year climate risk was 
included in the internal audit of supply chain operations.

Our climate risk management processes follow the overall 
approach for Group-wide risk management. Climate risks and 
opportunities are considered from a strategic and operational 
perspective to ensure we maintain a comprehensive view of 
potential climate-related impacts over different time horizons. 
Senior management and the Board regularly review climate 
risks and opportunities in line with other risks, to ensure a 
holistic view and that risk mitigation responses are 
appropriate to risk materiality and properly integrated 
into relevant business activities.

Climate strategy
The Group’s strategy incorporates the delivery of our 
sustainability plans as a key enabler, including minimising our 
impact on the planet and decarbonising our activities 
(pages 14 to 15). We recognise that transitioning to a net 
zero business is the best way of mitigating our climate risks 
and capitalising on any climate-related opportunities. 
Our target is to become a net zero emissions business by 
2050. Our intention is to reduce Scope 1, 2 and 3 emissions 
by at least 90 per cent by 2050 (from a 2020 baseline) 
before neutralising any residual emissions. 

As a first step to this long-term goal, we have set near term 
targets to help track our performance against our overall 
climate target over time. The following targets were 
developed using SBTI’s Criteria and Recommendations for 
Near-Term Targets, Version 5.0 and have been validated 
by SBTi. 

•  We will reduce absolute Scope 1 and 2 GHG emissions by 

80 per cent by 2030 from a 2020 base year; and

•  75 per cent of our suppliers (by emissions) covering 

purchased goods and services and upstream transport 
and distribution services will have science-based targets in 
place by 2027.

Our carbon transition strategy focuses on a number of 
key actions:

•  Continuing to reduce our electricity and gas consumption 
through increased energy efficiency and investment in 
more efficient heating, lighting and cooling;

•  Continuing to invest in renewable electricity for direct  

and indirect power purchases;

•  Reducing our dependence on fossil fuels for transport 

and logistics;

•  Enhancing supplier engagement across all Business 
Divisions to ensure our supply chain is adequately 
disclosing carbon emissions and setting targets to  
reduce them;

•  Working with landlord and franchise partners to look at 

opportunities to collaborate to reduce emissions;

•  Reducing carbon emissions from packaging;

•  Working with others in the retail sector to encourage other 
stakeholders such as governments and policy makers to 
make more rapid and larger scale interventions towards 
net zero. We were a founding member of the British Retail 
Consortium’s Climate Action Roadmap which was 
established to bring together retailers, suppliers, policy 
makers and other stakeholders, and to support customers 
to deliver the UK retail industry’s ambition to be net zero 
by 2040.

WH Smith PLC Annual Report and Accounts 2023

45

Strategic report

Sustainability continued

Metrics and performance against targets
We use a number of different metrics to measure our 
climate-related impacts, evaluate progress against our 
targets and monitor risks and opportunities. They have been 
developed with consideration of the cross-industry metrics 

described in the TCFD implementation guidance table A2.1, 
where we consider these to be material to our business. 
Key metrics used to measure and manage climate risk and 
opportunities are listed below and included in the table on 
page 44.

Metrics for managing climate risk
Metric

Link to risk

Electricity and gas 
consumption 
Fuel consumption 

Electricity from 
renewable sources

Absolute Scope 1 
emissions
Absolute Scope 2 
emissions
Absolute Scope 3 
emissions

Increased costs for energy 
and fuel
Increased costs for energy 
and fuel
Increased costs for energy 
and fuel 

Increased costs for meeting 
net zero targets
Increased costs for meeting 
net zero targets
Increased costs of raw 
materials

Other climate-related metrics 

Units

MWh

2023

2022

2021

83,908*

82,581*

78,449*

millions of litres

1.73*

1.54*

1.08*

MWh

52,101*

53,231*

50,064*

tonnes CO2e

1,765*

1,609*

2,687*

9,337*

8,758*

6,528*

404,420*

291,730*

234,940*

Metric

Suppliers with science 
based targets in place
Percentage of Category 1 
and 4 Scope 3 emissions 
covered by science 
based targets
Own brand wood and 
paper-based products 
from sustainable sources

Waste diverted 
from landfill
GHG emissions intensity

Significance
Linked to Scope 3 target

Units
Number

Linked to Scope 3 target

Per cent

2023

54*

15*

2022

20*

NA

2021

NA*

NA

Linked to Deforestation target

Per cent

100*

>99*

99*

Component of Scope 3 
emissions
Industry benchmark

Per cent

tonnes 
CO2e/£revenue
tonnes CO2e/sq ft

99*

6.2*

99

7.4*

93

10.4*

2,437*

2,352*

2,014*

*  We engaged SLR Consulting to provide independent limited assurance of the data marked with * in accordance with assurance standard ISAE 3000. Full details of the 

methodology and SLR Consulting’s assurance statement are available at whsmithplc.co.uk/sustainability

Other metrics used to monitor climate-related 
impacts include:

Executive remuneration: Climate-related performance 
indicators formed part of last year’s Annual Bonus scorecard 
for the Group Chief Executive and CFO/COO and the 
Long-Term Incentive Plan (see Directors’ remuneration report 
on pages 81 to 102).

Revolving credit facility: This year we agreed a new revolving 
credit facility for a five-year term with two uncommitted 
extension options of one year each with a syndicate of banks. 
The facility includes specific annual targets aligned to the 
Group’s Sustainability strategy and we will benefit from lower 
interest rates on any drawdown if we meet these targets. 
These targets include on-going delivery of Scope 1 and 2 
reductions and agreement with suppliers to set science-based 
carbon reduction targets to cover Scope 3.

46

WH Smith PLC Annual Report and Accounts 2023

Carbon pricing: The main carbon taxes affecting our 
business are the UK Climate Change Levy which is included 
in the cost of gas and electricity used to power our buildings 
and the UK Fuel Duty which is included in the cost of diesel 
and petrol used for the distribution of our goods. 
These carbon taxes are part of energy and fuel costs which 
we monitor on an ongoing basis. We have also included 
carbon pricing in our scenario analysis, using projections 
from models by the International Energy Authority and the 
Network for Greening the Financial System. 

External benchmarks: We monitor performance on climate 
change in external benchmarks, including the CDP Climate 
Change disclosure initiative and this year we were included 
in the leadership group of companies with an ‘A’ rating.

Strategic report

Corporate governance

Financial statements

Additional information

Energy and fuel consumption
We use energy to light and heat our stores, distribution 
centres and head offices. We have been working for many 
years to reduce the amount of energy we use, recognising 
opportunities to reduce our overall GHG emissions and 
operating costs for the business.

Our energy consumption in 2023 was 83,908* MWh 
(2022: 82,581*) an increase of two per cent. The main reason 
for this increased consumption was an expansion in the 
number of stores that we operate from 1,723 in 2022 to 
1,767 in 2023. We are continuing with a range of energy 
reduction measures to minimise the amount of electricity 
and gas that we use. These include:

•  Further development of our building management system 

to monitor energy consumption across stores and 
adjustment of energy settings for lighting, heating and air 
conditioning to minimise energy;

•  Replacement of LED lights coming to the end of their life, 

with new more energy-efficient ones; 

•  Installation of boiler controls for gas heating systems to 

further reduce consumption; and

•  The introduction of new fridges into our Travel stores with 

doors which prevent cold air losses, increasing 
energy efficiency.

Our fuel consumption in 2023 was 1.73 million* litres 
(2022: 1.54 million*) an increase of 12 per cent due to 
expansion of our Travel business requiring more transport 
of stock from our distribution centres to stores.

Energy and fuel use

Energy use (buildings) MWh
UK
Non-UK

Total

Energy use (buildings) MWh
Gas
Grid electric (renewable)
Grid electric (non-renewable)
Total

Fuel use (litres)

2023

2022

2021

61,750*
22,158*

83,908*

62,048*
20,533*

64,737*
13,712*

82,581*

78,449*

9,649*
52,101*
22,158*
83,908*
1.73 million*

8,817*
53,231*
20,533*
82,581*

14,673*
50,064*
13,712*
78,449*
1.54 million*  1.08 million*

Scope 1, Scope 2, and Scope 3 greenhouse gas (ghg) emissions, and the related risks

Global Scope 1 and 2 emissions (tonnes CO2e)

Scope 1 emissions
From natural gas to heat stores, offices and distribution centres.
Percentage of emissions from UK-based operations.

Scope 2 emissions (market based)
From electricity purchased to power stores, offices and distribution centres.
Percentage of emissions from UK-based operations.

Total Scope 1 and 2 emissions (market based)
Percentage of emissions from UK-based operations.

Market based carbon intensity metric (revenue)
(tonnes CO2e per £m revenue)

Market based carbon intensity metric (floorspace)
(tonnes CO2e per sq foot)

Scope 2 emissions (location based)
From electricity purchased to power stores, offices and distribution centres.

2023

2022

2021

1,765*
100%*

9,337*
0%*
11,102*
16%*

1,609*
100%*

8,758*
0%*
10,367*
16%*

2,687*
100%*

6,528*
0%*
9,215*
29%*

6.2*

7.4*

10.4*

2,437*

2,352*

2,014*

19,361*

18,625*

17,013*

Energy consumed from activities for which the company is responsible, including combustion of fuel, comprises only gas which is calculated from metered billing data. Energy 
consumed from purchased electricity is calculated from metered billing data.

Emissions have been calculated using the methodology defined in the GHG Protocol Corporate Standard. We use the market based method for Scope 2 for our total emissions 
to account for purchasing of low-carbon electricity. Our reporting boundary includes our operations in the UK and our directly run international businesses where we have 
operational control, consistent with those included in our consolidated financial statements. Our reported Scope 1 and 2 emissions include all UK and international properties, 
both owned and leased, over which we have operational control. 

*We engaged SLR Consulting to provide independent limited assurance of the energy and emissions data in the tables above in accordance with assurance standards ISAE 
3000 and 3410. Further data and full details of the scope and methodology for reporting energy, fuel use and carbon emissions and SLR Consulting’s full assurance statement is 
available at whsmithplc.co.uk/sustainability

WH Smith PLC Annual Report and Accounts 2023

47

Strategic report

Sustainability continued

Our total Scope 1 and 2 market based emissions increased 
slightly this year to 11,102* tonnes CO2e (2022: 10,367*), as a 
result of an expansion in our Travel Rest of World business. 
Emissions reductions were made through investments in 
more efficient lighting, better gas and electricity control 
systems and changes to refrigeration units, including the 
deployment of new ranges of chillers with closing doors. 

One hundred per cent of the electricity for buildings in the 
UK is renewably sourced, as a result of certificates purchased 
under the Renewable Guarantees of Origin scheme. 

All certificates are retired on our behalf to avoid 
double-counting.

Emissions from our UK operations were 1,765* tonnes CO2e 
(2022: 1,609*). These residual emissions arise from the 
combustion of natural gas and to date, we have been unable 
to remove them completely as alternative technologies 
appropriate for our buildings do not yet exist. As the 
technology and nature of our operations evolve, we expect 
to be able to reduce emissions from these activities.

Global Scope 3 emissions (tonnes CO2e)
Scope 3 category

1.  Purchased goods and services and capital goods and services
2.  Capital goods and services

3.  Fuel and energy-related activities

4.  Upstream transport and distribution
5.  Waste generated in operations
6.  Business travel
7.  Employee commuting
8.  Upstream leased assets
9.  Downstream transport and distribution
10.  Processing of sold products
11.  Use of sold products
12.  End of life treatment of sold product
13.  Downstream leased assets
14.  Franchises
15.  Investments

Total Scope 3 emissions

2023

2022

2021

210,000

332,000
Emissions from capital goods and services have 
been included in our purchased goods and services 
category.
6,400*

178,000

3,300*

3,700*

23,000
90*
1,440*
16,900

19,000
80*
1,940*
17,600
Included in Scope 1 and 2 emissions.
Not relevant for our business.
Not relevant for our business.
Not calculated
22,000
Not relevant for our business.
5,400
Not relevant for our business.

1,700
30,600

4,300

14,500
200*
640*
14,500

1,000
19,300

3,500

404,420

291,730

234,940

Scope 3 emissions have been calculated in accordance with the Corporate Value Chain (Scope 3) Accounting and Reporting Standard. Our reporting boundary includes our 
operations in the UK and our directly run international businesses where we have operational control, consistent with those included in our consolidated financial statements. 
* We engaged SLR Consulting to provide independent limited assurance of the emissions data in the table above as marked with * in accordance with assurance standards 
ISAE 3000 and 3410. Further data and full details of the scope and methodology for reporting emissions and SLR Consulting’s full assurance statement are available at  
whsmithplc.co.uk/sustainability

The majority of our Scope 3 emissions are from Category 1: 
Purchased Goods and Services, and emissions increased this 
year as our sales continued to grow. As a first step towards 
our target for 75 per cent of suppliers to have science-based 
targets in place, we have started to engage with our largest 
suppliers. 54 of them now have science based targets in place, 
representing 15 per cent of Category 1, 2 and 4 emissions. 

We are working with our transport and logistics operators to 
reduce Category 4 emissions, and have reduced emissions 
per pallet moved by approximately 30* per cent since 2007, 
through better route planning and optimisation of delivery 
schedules, driver training and working with suppliers to 
reduce fuel consumption and emissions.

Progress against targets

Reduce Scope 1 and 2 GHG emissions 
by 80% by 2030

75% of suppliers by emissions to have 
science-based targets in place by 2027
All forestry materials will be from 
recycled or certified sources in 
WHSmith-branded products

On track to meet target

2020 baseline

2023

Progress

33,072* tonnes CO2e

Unknown

99%*

11,102* tonnes CO2e
66%* reduction
15%* of emissions are covered by 
science-based targets
100%*

48

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Engaging our people

Aim

Target

Progress

Health and 
wellbeing

Create an environment 
that supports 
physical, mental and 
financial wellbeing

By 2025: improve our employee 
engagement score from a 2021 
base year.

Our second global engagement survey took 
place in October 2022, with a 24 per cent 
improvement in engagement scores. In 2023, 
our third global engagement survey delivered 
a consistent engagement score.

On-going: ensure all 
managers receive mental 
wellbeing training.

Improved data collection has highlighted a gap 
in line manager training which is currently 
being addressed.

On-going: maintain at least as 
many mental health first aiders 
as physical first aiders.

We have at least as many mental health first 
aiders as physical first aiders.

Increase diversity of 
senior management

Diversity, 
equity 
and 
inclusion

By 2025: increase gender 
and ethnic diversity of the 
Board, Group Executive 
Committee and Senior 
Manager populations.

Supply 
chain 
human 
rights

Protect worker rights 
in our supply chains

On-going: ensure we audit our 
own-brand suppliers at least 
every two years.

At 31 August, 2023, the proportion of women 
at Board level had increased to 63* per cent. 
There was a slight decrease in the proportion 
of women on the Group Executive Committee. 
The proportion of female Senior Managers 
increased from 32* per cent in 2021 to 40* per 
cent in 2023. four per cent of Senior Managers 
were from ethnic minorities.

As at 31 August 2023 86 per cent of supplier sites 
had been audited through site visits and 14 per 
cent had been assessed through desktop audit 
within the previous two year period.

By 2023: develop an audit and 
engagement programme for 
our tier two suppliers.

As at 31 August 2023, 173 tier two suppliers to 
our direct tier one suppliers have been identified 
for additional due diligence. To date we have 
visited 21 per cent of these suppliers. 

By 2025: 15 per cent of  
own-brand suppliers will have 
worker representation 
committees in place.

As at 31 August, 2023 five* per cent of own 
brand suppliers have worker representation 
committees in place.

*  We engaged SLR Consulting to provide independent limited assurance of the data marked with * in accordance with assurance standard ISAE 3000. Full details of 

the methodology and SLR Consulting’s assurance statement are available at whsmithplc.co.uk/sustainability 

Employee engagement
Effective colleague engagement and an open, inclusive 
culture are essential to creating an environment for our 
teams to deliver for our customers. Our Group Chief 
Executive, CFO/COO and the Managing Directors of each 
business brief our head office teams on a monthly basis to 
provide updates on the Company’s strategy and the latest 
operational developments and answer any questions.

We have a number of other communication channels that 
are used for engaging colleagues across the business, 
including feedback forums with senior management and 
various network committees with executive sponsors.

To help us to understand more about how our colleagues feel 
about working for WHSmith, we use a third-party research 
organisation to carry out our annual engagement survey.

The results of the survey are used each year to create an 
action plan to improve the working environment in head 
offices and stores; improve dialogue and engagement; and 
build collaboration across our teams. Continuing to improve 
the culture of the business is important to the long-term 
success of the Group and our target to improve employee 
engagement by 2025 has now been included as a 
performance measure in senior management incentive plans. 

WH Smith PLC Annual Report and Accounts 2023

49

Strategic report

Sustainability continued

Learning and development
Our learning and development programmes are designed to 
provide our employees with the knowledge and skills they 
need to deliver their role and to support them as they 
develop their careers. We provide a range of learning 
opportunities and initiatives that are designed to help our 
employees develop their aptitude and experience. 

These include online courses, workshops, mentoring and 
coaching and we continue to review and develop these 
activities, to ensure that they meet the requirements of our 
business and the learning and development needs for our 
employees. Individuals also have regular career 
conversations with their managers during the year, with 
more formal performance reviews taking place twice yearly. 

Mentoring plays a critical role in the development of our 
talent pipeline at all levels, providing targeted one-to-one 
support for individuals from someone in a more senior role. 
Managers and senior executives act as mentors supporting 
employees with their development requirements to ensure 
they are ready to take on more challenging roles.

Reward and benefits
We believe in rewarding all employees with fair and 
competitive reward packages. All employees are entitled to 
a base salary and benefits, including pension and staff 
discount. Participation in a pension plan is offered to all 
employees in accordance with local legislation.

In the UK, WHSmith operates an HMRC approved Save-As-
You-Earn share option scheme (Sharesave Scheme), 
which provides employees with the opportunity to acquire 
shares in the Company on favourable terms. At the end of 
the savings period, the participant has the opportunity to 
buy the shares at a special option price that is fixed at the 
start of the scheme at a discount to the share price at that 
time. As at the 31 August 2023, 835 employees were 
participating in our Sharesave scheme.

Health, safety and wellbeing
We are committed to maintaining high standards of health, 
safety and wellbeing and the Board monitors the Company 
policies, processes and practices on an annual basis. The Group 
has a Health and Safety Committee that comprises employee 
representatives and professional health and safety advisers.

Colleagues receive health, safety and wellbeing training 
appropriate to their role, including in relation to fire safety, 
manual handling, how to prevent slips, trips and falls and how to 
recognise and help colleagues who may be affected by poor 
mental health. The Group Health and Safety at Work Policy 
is the basis for our health and safety management system which 
sets out responsibilities, processes and procedures.

This year, there were 48* reportable accidents across the 
group involving employees, contractors and members of the 
public and no fatalities. This increase is regrettable and we 
continue to look at the root causes of safety incidents to try 
to eradicate them at source.

Reportable accidents

UK
USA
Australia
Rest of the World

Total

2023

33*
0*
1*
14*
48*

2022

27*
0*
0*
7*

34*

*  We engaged SLR Consulting to provide independent limited assurance of the data 
marked with * in accordance with assurance standard ISAE 3000. Full details of 
the methodology and SLR Consulting’s assurance statement are available at 
whsmithplc.co.uk/sustainability

We are committed to creating a workplace where our 
colleagues feel valued, that they have a sense of belonging 
and are supported at every stage of their career with 
WHSmith. Our aim is to ensure that all line managers are 
trained in mental health awareness and that they have 
access to the right tools to be able to support colleagues 
who may be experiencing stressful life events. We continue 
to have at least as many trained mental health first aiders as 
physical first aiders to ensure colleagues can access support 
when they need it.

WHSmith has partnered with several organisations to ensure 
our mental wellbeing provision is robust and meaningful. 
In the UK, the Retail Trust provides our Employee Assistance 
Programme (EAP), offering support for employees and 
immediate family members, and in store counselling when 
incidents occur which could impact the wellbeing of the 
whole team. Localised EAP offerings are also available for 
employees in other countries.

Research shows that financial wellbeing can have a strong 
impact on our mental health. Current and retired employees 
and their families who are in financial difficulty or hardship 
can apply to the WHSmith Benevolent Fund, a registered 
charity established in 1925. 

This year, we have also continued our partnership with Salary 
Finance, enabling UK colleagues to access free financial 
education and loans at lower rates than those typically 
offered by traditional lenders. To enhance this offer, financial 
support and many useful budgeting and educational 
resources are also available for our employees to access 
through our EAP. 

Diversity, equity and inclusion
At WHSmith, our people are fundamental to the success of 
our business whatever their age, race, religion, gender, sexual 
orientation or disability. We continue to focus on developing 
a culture of diversity, equity and inclusion (DEI), backed up 
by a framework of policies, procedures and ways of working. 

We hope that our people genuinely feel that they can bring 
their whole selves to work. We want to ensure that all our 
employees receive equal and fair treatment, and this applies 
to recruitment and selection, terms and conditions of 
employment, promotion, training, development opportunities 
and employment benefits. We believe in creating a working 
environment that is free from discrimination and harassment 
and we will not permit or tolerate this in any form.

50

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Our DEI action plans set out how we are working towards 
our goal of creating an environment where everybody is 
welcome and feels they belong. Our DEI Committee enables 
colleagues from across our business to engage directly with 
leadership and work collaboratively on improvements. 

We have continued to improve the quality of data and 
information that we hold in relation to our people, with data 
collection identified as an ongoing priority for our business.

We recognise the value that employee networks can bring. 
The founding of employee networks, including those for 
Pride, Gender Equity, Race and Culture, Disability and 
Parents and Carers has provided a vehicle for employee-led 
engagement and input to our DEI strategy. 

The networks are each sponsored by a member of the Group 
Executive, providing visible senior leadership and a way for 
employee views to be relayed to the senior management team.

We run regular internal engagement campaigns linked with 
key events during the year, including International Women’s 
Day, Pride, Black History Month, International Day of Persons 
with Disabilities and a variety of religious celebrations.

As part of our ongoing DEI strategy, we have several external 
partnerships that have evolved over the years. These not 
only allow us to build our external profile as both a retailer 
and employer of choice, but they also allow us to benchmark 
our work against peer organisations. 

Inclusion Charter, have joined the industry organisation, 
Diversity in Retail and are partnering with Black Young 
Professionals to help us to attract, engage, recruit and retain 
black talent. This year we also joined the Stonewall Diversity 
Champions programme, developed to unlock the potential 
of our LGBTQ+ workforce. 

We benchmark our diversity profile versus national averages to 
ensure that our employee profile and that of our management 
team reflect our commitment to diversity. 

In terms of equal opportunities, the Company gives full and fair 
consideration to applications for employment when these are 
received from disabled people. Should an employee become 
disabled when working for the Company, we will endeavour 
to adapt the work environment and provide retraining if 
appropriate so that they may continue their employment. 
Training, career development and promotion opportunities are 
equally applied for all our employees, regardless of disability. 

We remain committed to improving diversity at senior levels 
and the proportion of women at Senior manager level has 
increased this year. We continue to work with Everywoman 
who provide a host of personal development tools aimed 
mainly at women, including monthly webinars, workbooks 
and relevant career development articles. The partnership also 
provides our employees with links to an external network of 
professional women in other organisations so that contacts, 
connections and relationships can be made easily. 

We have signed several industry charters, committing to 
making progress on improving DEI in our business. We are 
signatories to the British Retail Consortium’s Diversity and 

Our latest Gender Pay Report can be found on our website. 
It shows a reduction in the pay gap due to a greater 
proportion of females moving into senior roles.

Male and female representation across the Group (as at 31 August 2023)

2023

2022

2021

Male

Female

Male

Female

Male

Female

Number

Per cent

Number

Per cent

Number

Per cent

Number

Per cent

Number

Per cent

Number

Per cent

Board1
Group Executive 
Committee Members2
Senior managers3
Managers4
All employees

3*

9*

49*

349*

5710*

37*

82*

60*

49*

5*

2*

32*

369*

38* 9,225*

63*

18*

40*

51*

62*

5*

7*

49*

349*

5,143*

63*

70*

65*

48*

3*

3*

26*

371*

37*

30*

35*

52*

5*

7*

46*

315*

63*

78*

68*

48*

3*

2*

22*

345*

37* 8,876*

63* 4,052*

35* 7,688*

37*

22*

32*

52*

65*

1  Board includes all statutory directors*.

2  Group Executive Committee Members are those who have responsibility for planning, directing or controlling the activities of the Company.

3  Includes Group Executive Committee Members and colleagues graded at levels one and two below. 2022 figures previously included Board Members so have been restated.

4  Includes head office colleagues graded at the level below 3 plus Store Managers, Cluster Managers and Post Office Managers.

*  We engaged SLR Consulting to provide independent limited assurance of the data marked with * in accordance with assurance standard ISAE 3000. Full details of the 

methodology and SLR Consulting’s assurance statement are available at whsmithplc.co.uk/sustainability

Ethnicity data for UK employees (as at 31 August 2023)

Asian

Black

Mixed

Other

White

20231

17%*

3%*

1%*

2%*

77%*

20221

15%*

4%*

1%*

1%*

79%*

2021 Census2

9%

4%

3%

2%

82%

1  The data covers 91 per cent of UK based employees in 2023 and 89 per cent in 2022.

2  Census data covers England and Wales.

*  We engaged SLR Consulting to provide independent limited assurance of the data marked with * in accordance with assurance standard ISAE 3000. Full details of the 

methodology and SLR Consulting’s assurance statement are available at whsmithplc.co.uk/sustainability

WH Smith PLC Annual Report and Accounts 2023

51

Strategic report

Sustainability continued

Human rights and our supply chain
As an international retailer, we have a responsibility to 
respect and support the dignity, wellbeing and human 
rights of those in our own business, our supply chain and 
the communities that we serve. 

We must act in a way that avoids infringing the rights of 
others and prevents adverse human rights impacts from our 
activities. We manage human rights risks through our due 
diligence processes in line with the United Nations Guiding 
Principles for Business and Human Rights.

Our Human Rights Policy provides further details on our 
approach and sets out the minimum requirements that 
everyone working for and with WHSmith must meet. We are 
committed to ensuring full respect for the human rights of 
anyone working for us in any capacity and to fair and safe 
work for all workers throughout our supply chain.

We have mapped out our salient labour issues and identified 
six priority areas for protecting human rights in our supply 
chain: health and safety; freedom of association and 
collective bargaining; access to grievance mechanisms; 
working hours and overtime; preventing modern slavery; and 
gender equality. We use a number of sources of information 
and data including generic information published by 
governments, international agencies, trade unions, non-
governmental organisations (NGOs) and other third-party 
experts; and information specific to our supply chain 
gathered from workers during site visits, worker surveys and 
worker representation committee meetings. We prioritise 
those risks where the impact on workers is likely to be 
greatest and where we are likely to be able to have the 
greatest impact through our actions.

We work with suppliers and other third parties to develop 
and progress targets and action plans for improvements 
across these areas. We take a zero-tolerance approach to 
modern slavery and our latest Modern Slavery Statement 
sets out the steps we have taken to prevent modern slavery 
in our own operations and supply chain.

WHSmith is a member of the Ethical Trading Initiative (ETI), 
an alliance of companies, trade unions and non-governmental 
organisations that promotes respect for workers’ rights 
around the globe. Our Responsible Sourcing Standards are 
based on the ETI Base Code and underpin our strategy and 
sustainable sourcing activities. We will only place orders with 
suppliers who are committed to working towards compliance 
with these standards, and we endeavour to bring about 
continual improvement through a programme of factory 
audits and ongoing engagement.

To ensure we are identifying and assessing any risks from 
workers’ rights or environmental issues through our sourcing 
activities, we have developed a due diligence process to 
provide appropriate risk control, mitigation and remedy 
where needed. 

Our in-house audit and engagement team conducts audits 
of our own-brand suppliers at least every two years, 
assessing compliance with our standards and grading 
suppliers as gold, silver, bronze and unacceptable.

This year, we commenced an audit programme of key tier two 
suppliers who manufacture major components that are then 
used by our direct tier one suppliers of finished products. 
These audits are identifying similar levels of compliance and 
issues as for our tier one suppliers, and we are now working 
with them to build capacity to improve standards for workers 
further down our supply chains.

We use a mix of announced and unannounced audits and a 
factory must be graded bronze or above if we are to work 
with them. Our ESG Committee reviews progress against our 
responsible sourcing strategy annually, looking at our audit 
and engagement programmes, emerging trends and risks, 
targets and performance. 

The most frequent issues identified in our audits include 
health and safety non-conformances, compliance with 
conditions relating to working hours and missing paperwork.
We also frequently identify non-conformance with social 
insurance requirements, a common problem in China where 
most of our suppliers are based.

This year, we identified three suppliers who were unable to 
provide the necessary levels of documentation and assurance, 
even after on-going dialogue and engagement. As a result, 
orders have been suspended until such time as we can reach 
the necessary level of assurance that suppliers are meeting 
our standards. 

To supplement the information we gain from supplier audits, 
our team also spends a significant part of its time engaging 
with suppliers on an ongoing basis to build stronger and 
more transparent relationships. The team’s engagement 
focuses on resolving specific issues identified during audits 
and on delivering wider projects to help suppliers deliver on 
key areas such as worker representation or health and safety. 

We have an independent hotline for workers to report issues 
they are concerned about, which we then investigate and 
follow up with supplier management to ensure any complaints 
or suggestions are dealt with in the appropriate way. Calls to 
the hotline typically involve queries about topics such as pay, 
accommodation and relations with other workers.

This year, we set a target to increase the number of suppliers 
covered by our worker representation initiative. The aim of this 
programme is to help suppliers to develop fully functioning 
worker committees to represent workers on any matter 
affecting their rights, employment conditions or working 
environment to resolve problems as they arise. 11* suppliers 
(five per cent of the total supplier base) have now joined this 
programme and have established committees that have been 
operating for a year or more.

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Corporate governance

Financial statements

Additional information

Contributing to communities

Aim

Target

Progress

Literacy

Help all children to 
develop a love 
of reading

By 2025: work with the National 
Literacy Trust to provide a book to 
every child in the UK who does not 
own one of their own.

Supporting 
charities 
and local 
causes

Make a positive impact 
through fundraising, 
donations and 
volunteering

By 2025: increase the number of 
employees involved in supporting 
charities through fundraising 
and volunteering.

Since 2021, we have donated over 
420,000 books (or cash equivalent).

Applications for support to the 
WHSmith Trust from employees 
supporting charities through fundraising 
and volunteering increased by 50 per 
cent this year.

Literacy
Research by the National Literacy Trust shows that 
approximately 410,000 children in the United Kingdom do 
not own a book of their own. Covid-19 has widened the gap 
in children’s literacy between affluent cities and towns and 
areas of greater socio-economic deprivation. 

Supporting charities and local causes 
To support and encourage employee involvement with 
charities, the WHSmith Trust matches funds raised by 
employees for charities of their choosing and recognises 
employees who volunteer through a financial donation to  
the charity equivalent to the value of the time spent.

This year, through our charity partnerships, colleague and 
customer fundraising and in-kind donations we have donated 
£996,000* to charities and other good causes. The full extent 
of our community investment activity is outlined in our 
Sustainability Addendum 2023 and details of how we 
engage with charities and other good causes are set out 
in our Code of Business Conduct.

Our North American business has a longstanding partnership 
with a charity called Miracle Flights which is a non profit 
organisation providing commercial flights for children in 
need of life-saving medical care, not found in their local 
communities. WHSmith North America sells their toy bear 
mascot in stores and this year raised over £100,000 for the 
work of the charity.

Our International team have also raised money and provided 
product donations for local charities and causes in the 
vicinity of our airport stores.

We have a long-term partnership with the National Literacy 
Trust, and this year we continued our support for their Young 
Readers’ Programme, providing books and other materials 
for schools in socio-economically disadvantaged areas. 
This was augmented by the WHSmith Group Charitable 
Trust (the WHSmith Trust) which provided a financial 
contribution towards the programme, supported by 
donations from WHSmith customers and employees.

We are working with the National Literacy Trust to ensure 
every child in the country can own a book of their own. 
To date we have donated the equivalent of over 420,000 
books, through book donations and financial contributions 
to provide the support that is needed. 

WHSmith continues to take a leading role in the delivery of 
the World Book Day initiative, which is the biggest annual 
celebration of books and reading in the UK. Many of our 
High Street stores participated, redeeming book vouchers 
enabling children to choose one of the special World Book 
Day books or offset the cost against any of our children’s 
ranges of books. 

We also partnered with the WHSmith Trust to donate 
WHSmith vouchers to schools across the UK for them to 
choose books to increase their school library resources. 
Over 325,000 World Book Day vouchers were redeemed 
and WHSmith vouchers totalling £20,000 were donated to 
over 200 schools. 

*  We engaged SLR Consulting to provide independent limited assurance of the data 
marked with * in accordance with assurance standard ISAE 3000. Full details of 
the methodology and SLR Consulting’s assurance statement are available at 
whsmithplc.co.uk/sustainability

WH Smith PLC Annual Report and Accounts 2023

53

Non-financial and sustainable 
information statement
The sustainability section of the Annual Report on pages 36 
to 54, the 2023 Sustainability Addendum and the Policies 
and Position Statements section of our website contain 
a wide range of information about the environment, 
employees and social matters. The table below sets out where 
information on non-financial and sustainability matters can 
be found within our Annual Report and Accounts. The due 
diligence arrangements for each topic are included in the 
respective policy documentation on our website.

Disclosure
Business model
Environmental 
matters

Policies and standards which  
govern our approach

Section 172(1) statement
Sustainability – planet
Principal risks and 
uncertainties

Climate-related matters TCFD reporting
Colleagues

Social matters

Respect for  
human rights

Anti-corruption and 
anti-bribery matters

Non-financial KPIs

Section 172(1) statement
Sustainability – people
Directors’ remuneration 
report
Section 172(1) statement
Sustainability – 
communities
Principal risks and 
uncertainties
Section 172(1) statement
Sustainability – people
Principal risks and 
uncertainties
Sustainability – 
Responsible business
Principal risks and 
uncertainties
Key Performance 
Indicators – Non-financial
Sustainability

Principal risks and 
uncertainties

TCFD reporting
Principal risks and 
uncertainties

Pages
6 and 7
29 to 35
39 to 48
55 to 60 

41 to 48
29 to 35
49 to 52
81 to 102

29 to 35
53 

55 to 60

29 to 35
49 to 52
55 to 60

54

55 to 60

17

36 to 54
41 to 48
55 to 60

Strategic report

Sustainability continued

Responsible business practices
We aim to always act with integrity, making the right 
decisions and demonstrating the appropriate behaviours to 
earn the respect of our customers and all those with whom 
we do business. Everyone who works for or on behalf of 
WHSmith has a responsibility to report anything that they 
are aware of that may be unlawful or criminal or could 
amount to an abuse of our policies, systems or processes.

Our Code of Business Conduct sets out how our business 
operates, and what is expected of every person who works 
for and on behalf of WHSmith. It includes policies relating 
to individual conduct, such as for anti-bribery and anti-
corruption measures, conflicts of interest, and data 
protection, as well as those relating to how we work 
together, such as for diversity and inclusion, anti-harassment 
and bullying, and health and safety. It also sets out our 
business standards in relation to fair trading practices, 
such as pricing and marketing, quality and product safety, 
trade controls, competition and supply chain practices. 

All employees are required to confirm that they have read 
and are working in accordance with our Code of Business 
Conduct on an annual basis and are encouraged to report 
any suspected breaches. Reports can be made internally or 
using our independently operated and confidential Whistle 
blowing helpline at safecall.co.uk/report.

Safecall operates under a non-retaliation policy, so that 
anyone who raises a concern in good faith is treated fairly, 
with no negative consequences for their employment. 
Each report is formally and robustly investigated and 
monitored to ensure that any corrective action or 
remediation has been undertaken. 

Safecall is available to our suppliers and business partners 
and is communicated through our Responsible Sourcing 
Standards. These standards set out in more detail the 
behaviours and conduct we expect from all suppliers.

We require all employees and anyone working for us in any 
capacity to comply with the UK Bribery Act, in addition to 
any local anti-bribery and anti-corruption laws. Our Code of 
Business Conduct states that employees or others working 
on our behalf must never offer or accept any kind of bribe, 
and that our subcontractors, consultants, agents and others 
we work with must have similar anti-bribery and anti-
corruption measures in place.

54

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Corporate governance

Financial statements

Additional information

Principal risks and uncertainties

Risk management framework 
Our risk management framework is designed so that material 
business risks throughout the Group can be identified, 
assessed and effectively managed. This framework 
incorporates the following core elements: 

n i t o r

o

M

I

d

e

n

t

i

f

y

M

i

t

i

g

a

t

e

e s s

s

A s

Identify –  Risk registers compiled by each business function/
Risk mapping to identify emerging issues 

Assess

–  Determining the likelihood of risk occurrence/

Evaluating the potential impact

Mitigate –  Agreeing actions to manage the identified risks/
Ensuring control measures are in place 

Monitor –  Reviewing the effectiveness of controls/ 

Maintaining continued oversight and tracking

Risk monitoring responsibilities 
Board and Audit Committee 
Overall responsibility for risk management oversight rests 
with the Board, exercised through the delegated monitoring 
by the Audit Committee. Day to day management of risk is 
embedded within the business through a layered approach, 
as summarised below. 

Business Risk Committees and 
Executive Management 
Formal Risk Committees are held on a quarterly basis within 
each Business Operating Division, comprising members of 
each Divisional Executive team and Senior Management,  
the CFO/COO and Group Risk and Audit Director. 
These Business Risk Committees act as a forum to review the 
updated risk registers and reports on ongoing risk monitoring 
activity undertaken by Internal Audit and other corporate 
oversight functions. All principal business functions compile 
risk registers to identify key risks, assess them in terms of their 
likelihood and potential impact, and determine appropriate 
control strategies to mitigate the impact of these risks, 
taking account of risk appetite. 

Operational Audit, Loss Prevention and Second 
Line Oversight Functions 
These functions help to monitor compliance with internal 
control procedures across stores, distribution centres and other 
areas of the business, encompassing our ongoing programme 
of store audits and stocktaking results, and help to identify 
and monitor further areas of emerging risks. 

Internal Audit 
The Audit function facilitates the ongoing update of 
corporate and business function risk registers, and conducts 
an independent programme of activity in order to evaluate 
and test the working of internal controls in relation to the 
Group’s systems and processes. The results of this ongoing 
programme are shared with the Business Risk Committees 
and the Group Audit Committee. 

Annual review of the effectiveness 
of internal control 
During the year, the Board reviewed the effectiveness of the 
Group’s risk management and internal controls systems. 
This review included the discussion and review of the risk 
registers and the internal controls across all business 
functions, as part of an annual exercise facilitated by the 
Internal Audit team. During the year, the Board also received 
presentations from management on specific risk areas such 
as cyber risk, international expansion, and the ongoing risk 
monitoring processes and appropriate mitigating controls. 

WH Smith PLC Annual Report and Accounts 2023

55

Strategic report

Principal risks and uncertainties continued

Board review of principal and emerging 
risks and uncertainties 
The Board has undertaken a robust assessment of the 
principal and emerging risks and uncertainties facing the 
Group, including those that would threaten its business 
model, future performance, solvency or liquidity. 
Those principal risks are described on the following pages, 
along with explanations of how they are managed and 
mitigated. The Group recognises that the profile of risks 
constantly changes and additional risks not presently known, 
or that may be currently deemed immaterial, may also 
impact the Group’s business objectives and performance. 
Our risk management framework is therefore designed to 
manage rather than eliminate the risk of failure to achieve 
business objectives, and, as such, can only provide 
reasonable and not absolute assurance against these 
principal uncertainties impacting on business performance. 

Changes in principal risks compared 
to last year 
The table on pages 56 to 59 summarises the principal risks 
and uncertainties agreed by the Board. The table incorporates 
further information relating to the movement in the level of 
these risk exposures during the year, to highlight whether, 
in our view, exposure to each of the principal risks is 
increasing, decreasing or remains broadly the same.

Continuing pandemic risks
While we are well prepared for the re-introduction of any 
possible trading and travel restrictions, there remains a risk 
that the Group could be negatively impacted by the 
emergence of new variants of Covid or of other future 
pandemics. We continue to reflect this potential impact 
within our various Principal Risk headings, to the extent that 
these may generate further risks of business interruption, 
disruption to our supply chain, or result in wider economic 
and market uncertainty. 

Ongoing global conflicts 
WHSmith has no direct operations in countries impacted by 
current ongoing global conflicts. The business could however 
be significantly impacted by any further potential escalation 
of these conflicts or wider geopolitical threats.

Emerging risks 
Our risks will continue to evolve in response to future events 
and new challenges, where further emerging risks may 
develop that could materially impact the business in the 
future. Our Risk Forums and Monitoring Framework seek 
to identify such potential changes in our risk landscape. 

The table below summarises our other continuing principal risks and uncertainties. 

Key: Change in risk level   higher   no change   lower

Risk/description

Mitigation

Change in risk level

Economic, political, competitive and market risks

The Group’s performance is dependent upon the levels 
of consumer confidence and upon effectively predicting 
and quickly responding to changing consumer 
demands, both in the UK and Internationally. The Group 
conducts customer research to understand current 
demands and preferences in order to help translate 
market trends into saleable merchandise and 
store formats. 

Uncertainties relating 
to the impacts of 
geopolitical threats/ 
any escalation of 
global conflict, or from 
the cost of living crisis 
on consumer 
spending, or a 
reintroduction of 
constraints due 
to new pandemic 
activity.

The Group operates in highly competitive 
markets and in the event of failing to compete 
effectively with travel, convenience and other 
similar product category retailers, this may 
affect revenues obtained through our stores. 
Failure to keep abreast of market 
developments, including the use of new 
technology, could threaten our 
competitive position. 

Factors such as the economic climate, levels 
of household disposable income, seasonality 
of revenue, changing demographics and 
customer shopping patterns, and raw material 
costs could impact on profit performance.

The Group may also be impacted by 
political developments both in the UK and 
Internationally, such as regulatory and tax 
changes, increasing scrutiny by competition 
authorities and other changes in the general 
condition of retail and travel markets or 
impacts from further geopolitical threats or 
escalation in global conflict.

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Corporate governance

Financial statements

Additional information

Risk/description

Mitigation

Change in risk level

Brand and reputation

The WHSmith brand is an important asset 
and failure to protect it from unfavourable 
publicity could materially damage its standing 
and the wider reputation of the business, 
adversely affecting revenues.

As the Group continues to expand its 
convenience offer in travel locations 
introducing a wider range of products, 
associated risks include compliance with food 
hygiene and health and safety procedures, 
product and service quality, environmental or 
ethical sourcing, and associated legislative 
and regulatory requirements.

Key suppliers and supply chain management

The Group has agreements with key suppliers 
in the UK, Europe and the Asia and other 
countries in which it operates. The interruption 
or loss of supply of core category products 
from these suppliers to our stores may affect 
our ability to trade. 

Quality of supply issues may also impact the 
Group’s reputation and impact our ability 
to trade.

Store portfolio

The quality and location of the Group’s store 
portfolio are key contributors to the Group’s 
strategy. Retailing from a portfolio of good 
quality real estate in prime retail areas and key 
travel hubs at commercially reasonable rates 
remains critical to the performance of 
the Group. 

Most Travel stores are held under concession 
agreements, on average for five to ten years, 
although there is no guarantee that 
concessions will be renewed or that Travel will 
be able to bid successfully for new contracts. 
All of High Street’s stores are held under 
operating leases, and consequently the Group 
is exposed, to the extent that any store 
becomes unviable as a result of rental costs.

The Group monitors the Company’s reputation, brand 
standards and key service and compliance measures to 
ensure the maintenance of operating standards and 
regulatory compliance across all our operations. 
We undertake regular customer engagement to 
understand and adapt our product, offer and 
store environment.

We operate a framework for monitoring compliance 
with all regulatory, hygiene and safety standards, 
encompassing supplier and store audits and clearly 
defined sourcing policies and procedures. Our ESG 
related policies and processes encompass risk 
identification and mitigation in respect of all 
environmental, ethical sourcing and other 
reputational risks.

The Group conducts risk assessments of all its key 
suppliers to identify alternatives and develop 
contingency plans in the event that any of these key 
suppliers fail. 

Suppliers are required to comply with the conditions 
laid out in our Supplier Code of Conduct that covers 
areas such as production methods, employee working 
conditions and quality control. 

The Group has contractual and other arrangements 
with numerous third parties in support of its business 
activities. None of these arrangements alone are 
individually considered to be essential to the business 
of the Group.

Uncertainties from 
any geopolitical 
threats/ escalation in 
global conflict; 
increasing energy 
prices; or further 
pandemic constraints 
impacting 
our Asian supply 
chain.

The Group undertakes research of key markets and 
demographics to ensure that we continue to occupy 
prime sites and identify appropriate locations to acquire 
new space. 

We maintain regular dialogue and good relationships 
with all our key landlords. The Group also conducts 
customer research and analysis to gather feedback on 
changing consumer requirements, which is shared with 
landlords as part of this ongoing relationship 
management programme.

WH Smith PLC Annual Report and Accounts 2023

57

Strategic report

Principal risks and uncertainties continued

Risk/description

Mitigation

Change in risk level

Business interruption

An act of terrorism or war, or an outbreak of a 
pandemic disease, could reduce the number 
of customers visiting WHSmith outlets, 
causing a decline in revenue and profit. In the 
past, our Travel business has been particularly 
impacted by geopolitical events such as major 
terrorist attacks, which have led to reductions 
in customer traffic. Closure of travel routes 
both planned and unplanned, such as the 
disruption caused by natural disasters or 
weather-related events, may also have a 
material effect on business. The Group 
operates from three distribution centres and 
the closure of any one of them may cause 
disruption to the business. 

In common with most retail businesses, 
the Group also relies on a number of 
important IT systems, where any system 
performance problems, cyber risks or other 
breaches in data security could affect our 
ability to trade.

Reliance on key personnel

The Group has a framework of operational procedures 
and business continuity plans that are regularly 
reviewed, updated and tested. The Group also has a 
comprehensive insurance programme covering our 
global assets, providing cover ranging from property 
damage and product and public liability, to business 
interruption and terrorism. Back up facilities and 
contingency plans are in place and are reviewed and 
tested regularly to ensure that business interruptions 
are minimised.

The Group’s IT systems receive ongoing investment to 
ensure that they are able to respond to the needs of the 
business. Back-up facilities and contingency plans are in 
place and are tested regularly to ensure that data is 
protected from corruption or unauthorised use.

Uncertainties relating 
to the impacts of 
geopolitical threats/ 
any escalation in 
global conflict, or a 
reintroduction of 
constraints due to 
new pandemic activity 
generating further 
possible business 
interruption.

The performance of the Group depends on 
its ability to continue to attract, motivate and 
retain key head office and store staff. The retail 
sector is very competitive and the Group’s 
personnel are frequently targeted by other 
companies for recruitment.

The Group reviews key roles and succession plans. 
The Remuneration Committee monitors the levels 
and structure of remuneration for directors and senior 
management and seeks to ensure that they are 
designed to attract, retain and motivate the key 
personnel to run the Group successfully.

International expansion

The Group continues to expand 
internationally. In each country in which the 
Group operates, the Group may be impacted 
by political or regulatory developments, or 
changes in the economic climate or the 
general condition of the travel market.

The Group utilises three business models to manage 
risk in our overseas locations: directly run, joint venture 
and franchise. 

The Group uses external consultants to advise on 
compliance with international legislative and regulatory 
requirements, to monitor developments that may 
impact our operations in overseas territories and to 
conduct reputational due diligence on potential new 
business partners. Our geographical spread of activity 
mitigates against the material concentration of risk in 
any one area.

Continued growth of 
International 
operations and 
uncertainties relating 
to the impact of 
geopolitical threats /
any escalation of 
global conflict.

Cyber risk, data security and GDPR compliance

The Group is subject to the risk of systems 
breach or data loss from various sources 
including external hackers or the infiltration of 
computer viruses. Theft or loss of Company 
or customer data or potential damage to any 
systems from viruses , ransomware or other 
malware, or non-compliance with data 
protection legislation, could result in fines and 
reputational damage to the business that 
could negatively impact our revenue. 

The Group employs a framework of IT controls to 
protect against unauthorised access to our systems and 
data, including monitoring developments in cyber 
security. This control framework encompasses the 
maintenance of firewalls and intruder detection, 
encryption of data, regular penetration testing 
conducted by our appointed external quality assurance 
providers and engagement with third party specialists, 
where appropriate.

We have a Steering Group overseeing our approach 
and response to cyber risk, and monitoring our 
programme of ongoing compliance with the Payment 
Card Industry Data Security Standard and the GDPR.

Continuing increase 
in no. of externally 
reported cyber 
threats and 
recent ransomware 
attack.

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Corporate governance

Financial statements

Additional information

Risk/description

Mitigation

Change in risk level

Treasury, financial and credit risk management

The Group’s Treasury function seeks to reduce 
exposures to interest rates, foreign exchange and other 
financial risks, to ensure sufficient liquidity is available to 
meet foreseeable needs and to invest cash assets safely 
and profitably.

The Group does not engage in speculative trading in 
financial instruments and transacts only in relation to 
underlying business requirements. The value of any 
deposit that can be placed with any approved 
counterparty is based on short-term and long-term 
credit ratings and, in accordance with the Group’s 
treasury policy, it is limited to a maximum of £75m for 
each approved counterparty.

The Group’s Treasury policies and procedures are 
periodically reviewed and approved by the Audit 
Committee and are subject to Group Internal 
Audit review.

In June we announced completion of our refinancing, 
with a new £400m revolving credit facility. The new 
facility is provided by a syndicate of banks and is 
sustainability linked. It consists of a five year term with 
two uncommitted extension options of one year each, 
which would, subject to lender approval, extend the 
tenor of the new revolving credit facility to six or seven 
years if exercised.

Our sustainability strategy, Our Journey to a Better 
Business, sets out policies, objectives and action plans 
to address our key issues. It is overseen by Board and 
Executive level committees. We have set a target to be 
net zero by 2050 and are taking action across the 
business to increase our climate resilience.

We continue to focus on more environmentally 
responsible sourcing practices, reducing and 
redesigning packaging where possible and ensuring 
traceability for forestry products. We also have business 
continuity plans in place for our most significant 
product lines to protect supply chain disruption.

The Group’s exposure to and management 
of capital, liquidity, credit, interest rate and 
foreign currency risk are analysed further in 
Note 21 on page 149 of the 
financial statements.

The Group also has credit risk in relation to 
its trade, other receivables and sale or return 
contracts with suppliers.

Environment and Social Sustainability

Our investors, customers and colleagues 
expect us to conduct our business in a 
responsible and sustainable way. Climate 
change is now recognised as a global 
emergency. Failure to effectively respond 
and influence our value chain and wider 
stakeholders to decarbonise could damage 
our reputation and introduce higher costs. 
Delivery against our sustainability targets and 
meeting regulatory obligations is vital.

We have identified several climate related 
risks, including:

•  increases in the cost of energy and fuel 

from carbon pricing and changing market 
dynamics; and

•  disruption to supply of goods and 

increases in supply chain costs caused by 
acute and chronic changes in 
weather patterns.

Although the impact is limited over our 
outlook period, these risks are potentially 
significant over the longer term.

WH Smith PLC Annual Report and Accounts 2023

59

Strategic report

Principal risks and uncertainties continued

Assessing the impact of our principal risks on our strategic priorities 
The table below maps our strategic priorities with our principal risks, to demonstrate which of these risks could have an 
impact on the ongoing achievement of these strategic priorities.

Economic, 
political, 
competitive 
and market 
risks

Key 
suppliers and 
supply chain 
management

Brand and 
reputation

Store 
portfolio

Business 
interruption

Reliance  
on key 
personnel

International 
expansion

Treasury, 
financial and 
credit risk 
management

Cyber 
risk, data 
security 
and GDPR 
compliance

Environment 
and social 
sustainability


















































































Strategic Priorities

Travel
Space growth

ATV growth

Category  
development

Cost and 
cash management

High Street
Maintain profitability 
and cash generation 
of our High Street 
and digital businesses

Disciplined capital 
allocation

Assessment period
In determining the appropriate timeframe for assessing 
the Group’s viability the Board has considered the ongoing 
challenges in the macroeconomic environment including  
the cost of living impact and historically high inflation rates. 

A three year period is considered the most appropriate 
timeframe for the Group’s viability assessment for 
several reasons:

•  It is consistent with the Group’s financial planning cycle, 

management incentive schemes and medium term 
financing considerations. 

•  The Group updates its three year plan annually, taking into 
consideration the identified principal and emerging risks 
over this timeframe. The three year plan and 2023 Budget 
was approved by the Board in September 2023.

Viability statement
In accordance with the UK Corporate Governance Code 
2018, the directors are required to issue a ‘viability statement’ 
declaring whether the directors believe the Company will be 
able to continue to operate and meet its liabilities over a 
period greater than 12 months.

In assessing the Group’s viability, the Board has considered 
current and historical performance, the Group’s current 
financial position, the business model and strategy, our 
approach to risk management and our principal risks and 
uncertainties and mitigating factors (see pages 55 to 60).

The Group’s business model and strategy is presented on 
pages 2 to 28. The Strategic report describes the Group’s 
plans at both Group and operating division level. These plans 
consider the Group’s cash flows, committed funding liquidity 
positions, forecast future funding and key financial metrics.

Current financing 
The Group’s financing arrangements comprise a £400m 
multi-currency revolving credit facility (‘RCF’) maturing in 
June 2028. As at 31 August 2023 the Group had drawn down 
£84m on the RCF, and had £34m cash on deposit. The Group 
also has £327m convertible bonds in issue with a maturity of 
May 2026.

The covenants on the above facilities are tested half-yearly 
and are based on fixed charges cover and net borrowings. 

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Strategic report

Corporate governance

Financial statements

Additional information

Assessment of viability
In making the viability assessment, the directors have 
modelled a number of scenarios for the three year period 
31 August 2026. As disclosed in the Strategic report on 
pages 55 to 60, the Board has undertaken a robust 
assessment of the emerging and principal risks facing the 
Group, including those that would threaten its business 
model, future performance, solvency or liquidity. The process 
of mitigating and managing these risks is described on 
pages 55 to 60 of the Strategic report.

Within the viability scenario modelling we have applied an 
assumption that we will be able to refinance existing lending 
facilities as they become due.

The base case scenario is consistent with the Board 
approved 2024 Budget and the three year plan, which takes 
into consideration uncertainties regarding the ongoing 
challenges in the macroeconomic environment. Under this 
scenario the Group has significant liquidity and comfortably 
complies with all covenant tests during the three year 
assessment period.

The base case forecasts have been subject to stress-testing, 
which models the impact of several ‘severe but plausible’ 
downside scenarios, based on the identified principal risks 
covering a range of operational and financial impacts. The aim 
of this modelling is to understand the circumstances that 
could lead to the viability of the Group being threatened, 
with particular focus given to those risks which would have 
the most material and pervasive impacts.

•  Economic downturn 

Representing a fall in demand and substantial cost inflation, 
in the context of ongoing challenges in the macro- 
economic environment. 

We have applied the same assumptions modelled as part  
of the going concern assessment (refer to page 119) 
extrapolated across the remainder of the three year viability 
assessment period. This scenario assumes reductions to 
revenue assumptions of between five and ten per cent versus 
base case as appropriate by division; additional inflation in 
labour costs beyond that included in the base case; and 
margin pressures. Apart from an equal reduction in turnover 
rents in our Travel businesses, we have not assumed any 
decrease in other variable costs. 

Further scenarios have been modelled taking into 
consideration other key principal risks to the 
Group, including: 

•  Loss of a key contract in Travel

•  Supply chain disruption

•  Impact of a data breach and potential fines

•  Increases in interest rates

•  Impact of increased carbon pricing

We consider likelihood of these scenarios occurring 
concurrently to be improbable and are confident in the 
Group’s ability to apply mitigating actions in such a scenario.

Mitigating actions that would be available to the Group in 
the above scenarios include reduction or deferral of non-
committed capital expenditure, reductions in discretionary 
operating spend, reduction or suspension of dividends, 
restructuring of operations and renegotiation of facilities. 
The scenario analysis has not taken such mitigating actions 
into account.

The anticipated costs of our net zero climate change 
commitments have been incorporated within the base case 
model within the next three years. As set out in our climate-
related disclosures on pages 41 to 48, the impact on the 
Group’s financial performance and position is not expected 
to be material in the short term, however we have modelled 
a scenario related to the potential impact of increased 
carbon pricing within the assessment period.

Conclusion
Taking account of all the above matters, the Group’s current 
financial performance and position, and the principal risks, 
the directors have a reasonable expectation that the Group 
will be able to continue in operation and meet its liabilities as 
they fall due over the viability assessment period.

This Strategic report was approved by the Board on 
9 November 2023.

On behalf of the Board

Carl Cowling
Group Chief Executive

9 November 2023

WH Smith PLC Annual Report and Accounts 2023

61

Corporate governance

Directors’ biographies

1

2

3

4

1. Annette Court
Chair

2. Carl Cowling
Group Chief Executive

Date of appointment: 1 September 2022. Annette was 
appointed as Chair on 1 December 2022. 

Committee membership: Chair of the 
Nominations Committee.

Skills and experience: Annette has a proven track record 
as a Chair of a publicly quoted company and brings a 
wealth of experience from her Board appointments and 
has a strong background in financial services and 
technology. She is a non-executive director of Sage 
Group plc. She was previously the chair of Admiral Group 
plc, CEO of Europe General Insurance for Zurich Financial 
Services and the CEO of Direct Line Group (formerly 
RBS Insurance). She has also been a member of the 
Board of the Association of British Insurers (ABI).

Date of appointment: 26 February 2019. Carl was 
appointed as Group Chief Executive on 1 November 2019.

Committee membership: Member of the 
ESG Committee.

Skills and experience: Carl has considerable retail 
experience and has been instrumental in the development 
and execution of the Company’s strategy. His strong 
leadership and strategic expertise enable him to lead the 
Group and create shareholder value. He joined WHSmith 
as Managing Director, Travel in November 2014. In 2017, 
he was appointed Managing Director, High Street. Prior to 
joining WHSmith, Carl was Managing Director of Global 
partnerships at Carphone Warehouse and previously 
spent over a decade at Dixons where he held the roles of 
Ecommerce Director, Commercial Director and Managing 
Director of the airport retailing business, Dixons Travel.

3. Robert Moorhead
Chief Financial Officer and Chief Operating Officer

4. Colette Burke 
Non-executive director

Date of appointment: 1 December 2008.

Date of appointment: 1 July 2023.

Skills and experience: Robert has over 25 years of retail 
and financial management experience, which has proved 
invaluable in his role as Chief Financial Officer and Chief 
Operating Officer. He has a deep understanding of the 
Group’s businesses and strategy and has a strong track 
record of creating shareholder value. He is a Chartered 
Accountant and joined WHSmith in 2004 as Retail 
Finance Director. He is a non-executive director and Chair 
of the Audit Committee of The Watches of Switzerland 
Group PLC. Previously, he was Group Finance Director at 
Specsavers Optical Group and Finance and IT Director of 
World Duty Free Europe. He also held a number of roles 
at B&Q and Kingfisher Group. He started his career at 
Price Waterhouse.

Committee membership: Member of the Audit 
Committee, ESG Committee, Nominations Committee 
and Remuneration Committee.

Skills and experience: Colette has significant US and retail 
experience. She is the Executive Vice President and Chief 
Commercial Officer of the LEGO Group, responsible for 
the Group’s global commercial strategy. Prior to joining 
the LEGO Group, she had a 25-year career at consumer 
electronics company, Bose Corporation as Global Head 
of Sales and Marketing and across a wide range of 
commercial, general management and marketing 
leadership roles at a global, regional and national 
level, including 19 years working in the United States. 

62

WH Smith PLC Annual Report and Accounts 2023
WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

5

6

7

5. Nicky Dulieu
Non-executive director

6. Simon Emeny
Non-executive director

Date of appointment: 9 September 2020.

Date of appointment: 26 February 2019.

Committee membership: Chair of the Audit Committee 
and a member of the ESG Committee, Nominations 
Committee and Remuneration Committee. 

Skills and experience: Nicky has substantial financial and 
retail expertise. She trained as an accountant and held 
various strategic and financial roles within Marks & 
Spencer Group plc over a 23-year period. In 2006, 
Nicky joined the Board of Hobbs Limited as Chief 
Operating Officer and Finance Director and was Chief 
Executive from 2008 until 2014. With her finance and 
retail expertise, she is a valuable member of the Board 
and Chair of the Audit Committee. She is the Senior 
Independent Director at Redrow Plc and The Unite 
Group PLC and a non-executive director of the John 
Lewis Partnership plc.

Committee membership: Senior Independent Director 
and a member of the Audit Committee, ESG Committee, 
Nominations Committee and Remuneration Committee. 

Skills and experience: Simon has a wealth of consumer-
facing experience, including transport hub sites, 
and brings this broad range of skills and commercial 
expertise to the Board and its Committees. He is Group 
Chief Executive of Fuller, Smith & Turner PLC, a role he 
has held since 2013. Simon is also a non-executive 
director of National Gallery Global Limited. He was 
previously the Senior Independent Director of Dunelm 
Group PLC.

7. Marion Sears
Non-executive director

Ian Houghton
is Company Secretary and Legal Director and was 
appointed in September 1998.

Date of appointment: 1 February 2022.

Committee membership: Chair of the ESG Committee 
and Remuneration Committee and a member of the 
Audit Committee and Nominations Committee.

Skills and experience: Marion has considerable financial 
and retail expertise. Marion had a career in the City as 
an analyst and subsequently in investment banking and 
international M&A. Marion has extensive board and 
remuneration committee experience as she has served 
on a number of private and public company boards as a 
non-executive director. Marion is a non-executive director 
at Dunelm Group PLC and Keywords Studios PLC. 
Marion is also a Member of Chapter Zero, the Directors’ 
Climate Forum, and a regular attendee of its events.

Previous directors who served during the financial year 
ended 31 August 2023:

Henry Staunton stepped down as Chairman of the 
Company on 30 November 2022.

Maurice Thompson stepped down as a director of the 
Company on 18 January 2023.

Kal Atwal stepped down as a director of the Company 
on 12 September 2023.

WH Smith PLC Annual Report and Accounts 2023

63

Corporate governance

Corporate governance report

The Board of the Company 
is committed to achieving 
the highest standards of 
corporate governance.”

Annette Court
Chair

Board role and effectiveness 
The Board of the Company is committed to achieving 
the highest standards of corporate governance. 

As Chair, my role is to run the Board to ensure that the 
Company operates effectively and ensure that the Board 
works collaboratively and has the right balance of skills, 
knowledge, independence and experience to assess, 
manage and mitigate risks.

This report, which forms part of the Directors’ report, 
provides details of how the Company has applied the 
principles of, and complied with the provisions of, the UK 
Corporate Governance Code 2018 (the “Code”). A copy of 
the Code is available publicly from frc.org.uk.

Purpose, values and culture
Our purpose is to make every one of life’s journeys better.

We have been serving customers through our presence in 
town centres, travel hubs and hospitals for over 230 years, 
providing a retail destination of choice and a sense of 
community for thousands of customers every day. We have 
a presence in 32 countries, employ over 14,000 employees, 
source products from thousands of suppliers and play an 
important part in creating vibrant and sustainable 
local economies.

64

WH Smith PLC Annual Report and Accounts 2023

We recognise we have an obligation to grow our business 
sustainably, providing financial returns for our shareholders, 
whilst maintaining high standards of environmental 
stewardship and social equity. In delivering these obligations, 
it is important that our colleagues, business partners and 
suppliers are able to make the right decisions. We support 
them with a strong values-based culture, ongoing training 
and development, and a solid foundation of responsible 
business governance, policies and programmes. You can 
read more about our purpose, values and culture on pages 
29 to 54.

Stakeholder engagement
As a Company, we have a long-standing commitment to 
high standards of corporate responsibility, which includes 
considering the interests of a broad stakeholder group in 
making business decisions. The Board remains focused on 
all our stakeholders, including our colleagues, customers, 
shareholders and the communities we are part of. You can 
read about our engagement with investors on page 32, 
with our customers on page 31, with our employees on 
page 30 and community involvement on page 34 and 
our approach to rewarding our workforce in the 
Remuneration report on pages 86 and 87.

There are a number of effective employee engagement 
processes in place across the Group, including the employee 
engagement survey and employee forums. Simon Emeny is 
the designated non-executive director with responsibility for 
workforce engagement. Board members attended employee 
forums and engaged with employees throughout the year on 
a wide range of subjects, including the Company’s approach 
to executive pay. 

Section 172 of the Companies Act 2006 (the “Act”) requires 
a director to have regard to stakeholder interests when 
discharging their duty to promote the success of the 
Company for the benefit of the shareholders as a whole. 
You can read how the Board has had regard to the interests 
of the Company’s stakeholders in accordance with Section 
172 of the Act on pages 29 to 35.

Board changes
The Board has continued to give thought to ensuring that 
it has the right skills to lead the Company, particularly given 
its continued expansion in North America. Accordingly, 
the Board appointed Colette Burke as a non-executive 
director on 1 July 2023 given that she has significant US and 
retail experience. Maurice Thompson stepped down from the 
Board at the Company’s AGM in January 2023 and Kal Atwal 
stepped down from the Board in September 2023 to take up 
the role of Chair of Funky Pigeon. As previously announced, 
I succeeded Henry Staunton as Chair on 1 December 2022.

Strategic report

Corporate governance

Financial statements

Additional information

Thanks
I would like to thank our shareholders and stakeholders for 
their support in my appointment as Chair of the Company. 
I would also like to thank the Board and my colleagues 
across the Group for their tremendous efforts and ongoing 
commitment to its continued success.

Annette Court
Chair

9 November 2023

Corporate governance statement
This report, which forms part of the Directors’ report, 
together with the Strategic report and Directors’ 
remuneration report provides details of how the Company 
has applied the principles of the Code.

Throughout the financial year ended 31 August 2023 and up 
to the date of this report, the Board considers that it has 
complied with the provisions of the Code except as follows:

1. 

 Chair’s tenure (Provision 19): Henry Staunton’s tenure 
as Chairman of the Company. Henry Staunton was 
appointed to the Board in September 2010 and became 
Chairman in September 2013. Henry Staunton retired 
from the Board on 30 November 2022 and was replaced 
by Annette Court on 1 December 2022. As previously 
explained, the Board believed that it was important to 
the ongoing success of the Company that Henry 
Staunton remained as Chairman as the Company 
recovered from the impact of the Covid-19 pandemic.

2.   Pension Alignment (Provision 38): The pension 

contribution rates for executive directors. Carl Cowling 
and Robert Moorhead’s pension contribution rates 
previously reflected the historical retirement benefits 
available to employees that joined the Company at 
similar times. The pension contributions for Carl Cowling 
and Robert Moorhead were aligned with the wider 
workforce rate from 1 January 2023.

The Company’s disclosures on its application of the 
principles of the Code can be found on the following pages:

Board leadership  
and Company purpose
Chair’s letter
ESG Committee report
Purpose, values and culture
Strategy
Shareholder and stakeholder 
engagement

Division of responsibilities
Leadership, commitment  
and Board support

Composition, succession  
and evaluation
Board evaluation
Nominations Committee report

Audit, risk and internal control
Risks, viability and going concern

Audit Committee report

Remuneration
Directors’ remuneration report

See pages 64 and 65
See pages 79 and 80
See page 64
See pages 1 to 61
See pages 29 to 35

See pages 65 and 66

See pages 68 and 69
See pages 77 and 78

See pages 73 to 76

See pages 72 to 76

See pages 81 to 102

The information that is required by Disclosure Guidance 
and Transparency Rule 7.2 to be contained in the Company’s 
Corporate governance statement is included in this 
Corporate governance report, in the Directors’ remuneration 
report on pages 81 to 102 and in the Directors’ report on 
pages 103 to 105.

Composition and operation of the Board
As at the date of this report, the Board comprised the Chair, 
two executive directors and four independent non-executive 
directors. Short biographies of each of these directors, which 
illustrate their range of experience, are set out on pages 62 
and 63. There is a clear division of responsibility at the head 
of the Company: Annette Court (Chair) being responsible for 
running the Board and Carl Cowling (Group Chief Executive) 
being responsible for implementing strategy, leadership of 
the Company and managing it within the authorities 
delegated by the Board. Simon Emeny is the Senior 
Independent Director. The Board structure ensures that no 
individual or group dominates the decision-making process.

WH Smith PLC Annual Report and Accounts 2023

65

Corporate governance

Corporate governance report continued

All the directors, whose biographies are on pages 62 and 63, 
served throughout the financial year ended 31 August 2023 
and up to the date of this report with the exception of Colette 
Burke who was appointed as a non-executive director on 
1 July 2023.

All of the non-executive directors who served during the 
year and up to the date of this report are considered by 
the Board to be independent.

All directors have access to the advice and services of the 
Company Secretary and may take independent professional 
advice at the Company’s expense in the furtherance of their 
duties. The Board receives appropriate and timely information, 
with Board and Committee papers normally being sent out a 
week before meetings take place. The need for director 
training is regularly assessed by the Board.

The interests of the directors and their immediate families 
in the share capital of the Company, along with details of 
directors’ share awards, are contained in the Directors’ 
remuneration report on pages 91 to 102.

At no time during the year did any of the directors have 
a material interest in any significant contract with the 
Company or any of its subsidiaries.

Directors and role
Annette Court(a)
Chair

Kal Atwal(c)
Non-executive director
Colette Burke(d)
Non-executive director
Carl Cowling(e)
Group Chief Executive

Nicky Dulieu
Non-executive director
Simon Emeny
Non-executive director
Robert Moorhead(g)
Chief Financial Officer/
Chief Operating Officer 
(“CFO/COO”)
Marion Sears
Non-executive director

Board skills and competencies
Finance and retail expertise; strong 
board leadership and considerable 
governance experience.
Marketing and digital expertise; 
entrepreneurial approach to business.

US and retail expertise; strong commercial 
and marketing experience on a global level.

Strategic and retail expertise; strong 
leadership of the Group and creation of 
shareholder value.
Finance and retail expertise; extensive 
knowledge of retail and customer service.

Commercial expertise and a wealth of 
consumer facing experience.

Retail and financial expertise; deep 
understanding of the Group and strategy, 
and creation of shareholder value.

Financial and retail expertise with  
extensive board and remuneration 
committee experience.

Attendance at Board meetings
The Board met 13 times during the year. It is expected that 
all directors attend Board meetings and Committee 
meetings unless they are prevented from doing so by prior 
commitments. The minimum time commitment expected 
from the non-executive directors is one day per month 
attendance at meetings, together with attendance at the 
AGM, Board away-days and site visits, plus adequate 
preparation time. Where directors are unable to attend 
meetings, they receive the papers for that meeting giving 
them the opportunity to raise any issues and give any 
comments to the Chair in advance of the meeting. 
Following the meeting, the Chair briefs any director not 
present on the discussions and any decisions taken at 
the meeting.

The following table shows the number of Board and 
Committee meetings held during the financial year 
ended 31 August 2023 and the attendance record of 
individual directors:

Number of meetings attended

Board 
Tenure – 
Years
1

Board
13
12 of 13(b)

Audit
5
–

ESG
3
–

Nominations
3
3 of 3

Remuneration
5
2 of 2

3

1

4

3

4

13 of 13

5 of 5

3 of 3

3 of 3

5 of 5

2 of 2

2 of 2

1 of 1

–

12 of 13(f)

–

3 of 3

3 of 3

–

–

13 of 13

5 of 5

3 of 3

3 of 3

5 of 5

13 of 13

5 of 5

3 of 3

3 of 3

5 of 5

15

13 of 13

–

–

–

–

2

13 of 13

5 of 5

3 of 3

3 of 3

5 of 5

a)  Annette Court attended the Remuneration Committee meetings following her appointment as a non-executive director of the Company on 1 September 2022 but ceased 

to be a member of this committee following her appointment as Chair on 1 December 2022. Annette Court was invited to and attended 4 meetings of the Audit Committee, 
2 meetings of the ESG Committee and 3 meetings of the Remuneration Committee.

b) Annette Court was unable to attend the November 2022 Audit, ESG and Board meetings due to a prior commitment which had been arranged before the meetings were 

convened. She received the papers in advance of the meetings and gave her comments to the Chairman.

c)  Kal Atwal stepped down from the Board on 12 September 2023.

d) Colette Burke was appointed as a director of the Company on 1 July 2023.

e)  Carl Cowling ceased to be a member of the Nominations Committee on 31 August 2023. Carl Cowling was invited to and attended 5 meetings of the Audit Committee and 

5 meetings of the Remuneration Committee.

f)  Carl Cowling was unable to attend the July 2023 Board meeting due to a prior commitment which had been arranged before the meeting was convened. He received the 

papers in advance of the meeting and gave his comments to the Chair.

g) Robert Moorhead was invited to and attended 5 meetings of the Audit Committee, 3 meetings of the ESG Committee and 2 meetings of the Nominations Committee.

h) Henry Staunton stepped down from the Board on 30 November 2022. Prior to leaving the Company he attended one meeting of the Board.

i)  Maurice Thompson stepped down from the Board on 18 January 2023. Prior to leaving the Company he attended 3 meetings of the Board.

j)  The Board and the Remuneration Committee have met twice since 31 August 2023. The Audit Committee and the ESG Committee have met once since 31 August 2023. 

66

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Strategic report

Corporate governance

Financial statements

Additional information

Board and executive management diversity
The table below shows a breakdown of the composition of the Board and executive management as at 31 August 2023 in 
accordance with the new Listing Rules disclosure requirements. As at 31 August 2023, one of the four senior positions on the 
Board was held by a woman and the representation of women on the Board was 63 per cent, and the Board composition 
included one director from an ethnic minority background. As at the date of this report, the representation of women on the 
Board was 57 per cent following Kal Atwal’s departure from the Board on 12 September 2023. The Board recognises that it 
does not currently meet the Listing Rules ethnic diversity target of at least one director from an ethnic minority background, 
however the Board is committed to continued enhancement of its diversity, as set out further in the Nominations Committee 
report on pages 77 and 78. At the year end, the Board and members of executive management were asked to complete a 
diversity disclosure questionnaire to confirm which of the categories set out in the table below they identify with: 

Gender identity
Women
Men
Non-binary
Not specified/prefer not to say

Number of Board 
members
5
3
–
–

% of the Board
63
37
–
–

Number of senior positions 
on the Board (CEO, CFO, 
Chair and SID)
1
3
–
–

Number in executive 
management
2
9
–
–

% of executive
management¹
18
82
–
–

Ethnic background
White British or other White 
(including minority-White Groups)
Mixed/Multiple Ethnic Groups
Asian/Asian British
Black/African/Caribbean/
Black British
Other ethnic group, including Arab
Not specified/prefer not to say

Number of Board 
members
7

% of the Board
88

Number of senior positions 
on the Board (CEO, CFO, 
Chair and SID)
4

Number in executive 
management
11

% of executive 
management¹
100

–
1
–

–
–

–
12
–

–
–

–
–
–

–
–

–
–
–

–
–

–
–
–

–
–

1  Executive management includes the Group Executive Committee (most senior executive body below the Board) and the Company Secretary, excluding administrative and 

support staff, as defined by the Listing Rules.

The Board set itself a number of objectives, including People 
and future talent planning, Culture, Group operations, 
growing the Company’s North American businesses and 
sustainability at the beginning of the year to help it manage 
the Company and support its strategy. The Board reviewed 
how it had met its objectives at each meeting during the 
year and as part of the Board evaluation. The Board has set 
new objectives for the financial year ending 31 August 2024.

During the year, the Board assessed the basis on which the 
Company generates and preserves value over the long-term 
and considered the opportunities and risks to the ongoing 
future success of the business, the sustainability of the 
Company’s business model and how its governance 
contributes to the delivery of its strategy. Further information 
on the risks and opportunities to the future success of the 
Company can be found in the Strategic report on pages 
1 to 61. 

Matters reserved for the Board
The Board manages the Company through a formal 
schedule of matters reserved for its decision, with its key 
focus being on creating long-term sustainable shareholder 
value. The significant matters reserved for its decision 
include: the overall management of the Company; approval 
of the business model and strategic plans including 
acquisitions and disposals; approval of the Company’s 
commercial strategy and operating and capital expenditure 
budgets; approval of the Annual report and financial 
statements, material agreements and non-recurring projects; 
treasury and dividend policy; control, audit and risk 
management; executive remuneration; and environmental, 
social and corporate governance matters.

The Board has a forward timetable to ensure that it allocates 
sufficient time to key areas of the business. The timetable is 
flexible enough for items to be added to any agenda as 
necessary. The Board’s annual business includes Chief 
Executive’s reports, including business reports; financial 
results; strategy and strategy updates, including in-depth 
sessions on specific areas of the business and strategic 
initiatives; consideration of potential acquisitions; risk 
management; dividend policy; investor relations; health and 
safety; whistleblowing; sustainability strategy; Board 
evaluation; governance and compliance; communications 
and the Annual report.

WH Smith PLC Annual Report and Accounts 2023

67

Corporate governance

Corporate governance report continued

Board activities in the financial year ended 31 August 2023

Strategy

•  Approval of Company purpose and values

•  Reviewing the strategic plans for each  

•  Approval of the Group’s long term objectives and 

commercial strategy of the Group

of the businesses

•  Three-Year Plan

•  Oversight of Group performance against strategy 

•  Project approvals

and budget

•  Corporate strategy updates

•  Approval of the sustainability strategy and report

Financial and operational performance

•  The Company’s preliminary and interim results, 

•  Dividend, treasury and tax strategies

trading statements and the Annual report

•  Going concern and viability statements

•  Approval of the budget

•  Approval of capital expenditure

•  Fair, balanced and understandable assessment

•  Audit tender – approval of re-appointment 

•  Climate related disclosures

•  Approval of new Bank facility

of PwC

Other stakeholder engagement

Customers

•  Customer initiatives and experience updates

•  Reviewing customer feedback and approving 

•  Extending our categories and ranges, including a 
greater focus on food, health and beauty and 
technology products

•  Global sourcing strategy

Shareholders

•  Annual General Meeting

•  Investor relations updates

customer-facing strategies

•  Investing in existing and new stores

•  Continuing to reduce environmental footprints 

where possible and improving product 
environmental labelling

•  Consultation on Board composition and 

executive remuneration

•  Chair met significant shareholders

Employees

•  Annual health, safety and wellbeing reviews to 

•  Modern slavery update and statement

ensure employee safety

•  Company culture

•  Focus on Diversity, Equity and Inclusion

•  People strategy

•  Consideration of workforce pay including the 

annual pay review

•  Talent, succession planning and leadership

•  Employee engagement insights

•  Gender pay gap reporting

•  Colleague leadership and development

Governance and risk

•  Risk framework and internal control review

•  Principal risks and uncertainties review

•  Regulatory compliance updates

•  Cyber security

•  Group delegation of authority review

•  Conflicts of Interest and new appointments

•  Succession planning 

•  Committee Terms of Reference review

•  Board evaluation process

Climate-related financial disclosures
The Board received presentations and updates on the 
progress of the Company to comply with the Listing Rules 
requirement to make disclosures which are consistent with 
the Task Force on Climate-related Financial Disclosures 
(“TCFD”) recommendations and recommended disclosures, 
and the new Companies Act 2006 requirements in relation 
to climate-related financial disclosures. You can read more 
on our climate-related financial disclosures on pages 39 to 48.

Board evaluation
The performance of the Board, its Committees and its 
individual directors is a fundamental component of the 
Company’s success. The Board regularly reviews its own 
performance. An internally facilitated evaluation was carried 
out in October 2023. The evaluation was co-ordinated and 
directed by the Chair with the support of the Company 
Secretary. A questionnaire was prepared by the Chair and 
the Company Secretary. 

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Additional information

The main areas considered during the evaluation were 
strategy, operations and risk; succession planning; Board 
composition; Company purpose, values and culture; 
ESG and sustainability; and Board Committees. 

The results of the assessment confirmed the strength of the 
management of the Company, a shared focus and deep 
understanding of the business, a sound governance 
framework and practices compliant with the Code. 
Additionally, the culture of the Board remains very good, 
being open and frank, with the appropriate level of challenge, 
discussion and debate. As a result of the review, the Board 
agreed an action plan that will be implemented in the 
financial year ending 31 August 2024 and will include 
continued focus on executive and non-executive succession 
planning and the overall composition of the Board; 
increasing focus on people issues and retention of key senior 
executives; and steps to improve the Board’s effectiveness, 
including more time with members of the senior leadership 
team and continual improvement of the strategy process. 
The results of the review were also fed into the Board’s 
agreed objectives for 2024. The Board reviewed the actions 
agreed following the internally facilitated evaluation carried 
out in 2022 and agreed that good progress had been made 
in respect of these actions, including in respect of the 
Company’s Board succession plan (most notably, 
the appointment of a new non-executive director with 
considerable US experience) and a greater focus on talent 
management and succession plans at Senior Leadership 
level to strengthen the diversity of the senior management 
pipeline. In addition to the Board and Committee evaluation 
process, the Group Chief Executive reviews the performance 
of the CFO/COO and other senior executives. 

The Chair reviews the performance of the Group 
Chief Executive.

The Chair also undertook a review with each of the non-
executive directors to assess their effectiveness and 
commitment to the role. During the year, the Chair had 
regular meetings with the non-executive directors, without 
the executive directors present, to discuss Board issues and 
how to maintain the best possible team. The Board is 
satisfied that each of the non-executive directors dedicates 
sufficient time to the business of the Company and 
contributes to its governance and operations. The Senior 
Independent Director met the other non-executive directors 
to undertake an assessment of Annette Court’s performance. 
The non-executive directors confirmed that there are no 
relationships or circumstances which are likely to affect, 
or could appear to affect, her judgement or independence. 
The non-executive directors, taking into account the views of 
the executive directors, concluded that Annette Court is an 
effective Chair and clearly demonstrates her commitment to 
the role.

Succession planning 
Under the Company’s Articles of Association, directors are 
required to retire and submit themselves for re-election 
every three years and new directors appointed by the Board 
offer themselves for election at the next AGM following their 
appointment. However, in accordance with the Code, the 
Board has agreed that all directors wishing to be appointed 
will stand for election or re-election at the forthcoming AGM. 
At the last AGM on 18 January 2023, all the directors at that 
time (aside from Maurice Thompson) stood for election or 
re-election and were duly elected by shareholders. 
The Board is proposing to update the Company’s Articles of 
Association at the AGM on 26 January 2024 to include a 
provision that all directors will retire and offer themselves for 
reappointment at each AGM. Carl Cowling’s service contract 
provides for notice of 12 months from either party and 
Robert Moorhead’s service contract provides for notice 
of 12 months from the Company and nine months from 
Robert Moorhead. The Chair, who has a letter of appointment, 
is appointed for an initial term of three years. Her appointment 
may be terminated at any time by either the Company or the 
Chair on three months notice. The non-executive directors, 
who have letters of appointment, are appointed for an initial 
term of three years. These appointments can be terminated at 
any time by either the Company or the non-executive director 
without notice.

The Company’s Articles of Association give a power to the 
Board to appoint directors and, where notice is given and 
signed by all the other directors, to remove a director 
from office.

During the year ahead, the Board will continue to focus on 
executive succession planning to ensure the readiness of 
internal candidates for all key roles across the business. 
The Board is committed to good governance, culture and 
leadership, recognising that these are key considerations for 
a strong, sustainable business and that the tone comes from 
the top. The Company’s purpose, values and culture will 
continue to form an important part of the Board’s discussions. 
The Nominations Committee will continue to support the 
Board by ensuring that culture is built into recruitment and 
succession considerations.

Culture
The Board assesses and monitors the culture of the business 
in a number of ways, including through: interaction with 
executives, members of the senior management team, 
and other employees in Board meetings and on visits to 
stores, offices and other Company locations; regular Board 
agenda items and supporting papers, covering risk 
management, internal audit reports and follow-up actions, 
customer engagement, health and safety, employee 
engagement and retention, whistleblowing and regulatory 
breaches; assessing the results of staff surveys, reviewing 
a range of employee indicators, including engagement, 
retention, absence, learning and development, gender pay, 
DE&I, workforce composition and demographics; and 

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Corporate governance

Corporate governance report continued

engaging with other stakeholders, as described in the 
Section 172 Statement on pages 29 to 35 and the Corporate 
governance report. During the year, the Board was satisfied 
that the practices and behaviour of the Board and 
employees were aligned with the Company’s purpose, 
values and strategy.

The Board recognises the importance of being visible and 
accessible to customers and employees. During the year the 
non-executive directors attended business risk committee 
meetings, employee forums and accompanied management 
on site visits to the High Street and Travel stores. The Board 
also visited Brussels Airport and Gatwick Airport to gain a 
better understanding of the operation and culture of the 
International and UK Travel businesses. The Board believes 
that site visits provide directors with valuable insights into 
the business, helping to deepen their knowledge and 
understanding of the Company. When joining the Board, 
a new non-executive director typically meets individually 
with each Board member and with senior management to 
give them insight into all aspects of the business, including 
our strategy, culture, values, sustainability, governance, and 
the opportunities and challenges facing the business. 
The Company Secretary briefs them on policies, Board and 
Committee procedures, and core governance practice. 
They visit a number of business locations and meet key 
advisers. They also receive induction materials including 
recent Board and Committee papers and minutes, strategy 
papers, investor presentations, Matters Reserved for the 
Board and the Board Committees’ Terms of Reference.

During the year, Annette Court participated in an induction 
programme which included:

•  review of previous Board papers and minutes, a briefing 
paper on the duties of directors, Terms of Reference for 
the Board and Committees, and Group policies and 
procedures including the Code of Dealing; 

•  meetings with senior management, including the 

Managing Directors of the Group’s businesses, Chief 
People Officer, Group Risk Director, Investor Relations 
Director and Legal Director/Company Secretary;

•  meetings with key shareholders;

•  attended trading and risk committees;

•  meetings with advisers; and 

•  store visits.

A similar induction programme has been designed for 
Colette Burke who joined the Board as a non-executive 
director on 1 July 2023.

The Board considered and approved that Nicky Dulieu could 
be appointed as a non-executive director of The John Lewis 
Partnership plc, with effect from 27 April 2023. The Board 
concluded that there was no conflict in Nicky Dulieu being 
appointed to the board of The John Lewis Partnership plc 
and that the demands associated with a non-executive 
director role would not affect her commitment to 
the Company. 

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WH Smith PLC Annual Report and Accounts 2023

Diversity policy
The Board values diversity in all its forms, both within its own 
membership and at all levels of the Group. The Board is highly 
supportive of the initiatives the Company has in place to 
promote diversity throughout the business. The Board 
believes that diversity in its widest sense is a key component 
to the success of the Company and receives reports on the 
Company’s diversity profile to ensure that the workforce 
reflects our commitment to diversity. The Board aims to 
ensure its membership, and that of the wider Group, reflects 
diversity in its broadest sense so that it has a combination of 
demographics, skills, experience, race, age, gender, sexual 
orientation, education and professional background thereby 
providing a wide range of perspectives, insights and challenge 
needed to support good decision-making. The Board’s 
diversity policy sets out the Company’s approach to diversity 
applicable to the Board, its Committees and senior 
management and aims to ensure that the Board nominations 
and appointments process and the hiring and promotions 
process for senior management is based on fairness, respect 
and inclusion, and that the search for candidates will be 
conducted with due regard to the benefits of diversity. 

Further information on the Company’s commitment to 
diversity can be found in the Nominations Committee report 
on pages 77 and 78 and in the Employees section of the 
Strategic report on pages 49 to 51.

Risk management
The Board has overall responsibility for the Group’s system 
of risk management and internal control (including financial 
controls, controls in respect of the financial reporting 
process and operational and compliance controls) and has 
conducted a detailed review of its effectiveness during the 
year to ensure that management has implemented its 
policies on risk and control. This review included receiving 
reports from management, discussion, challenge, and 
assessment of the principal risks.

No significant failings or weaknesses were identified from 
this review. In addition, the Board received presentations 
from management on higher risk areas, for example, 
cyber security and international expansion. The Board has 
established an organisational structure with clearly defined 
lines of responsibility which identify matters requiring 
approval by the Board. Steps continue to be taken to embed 
internal control and risk management further into the 
operations of the business and to deal with areas that 
require improvement which come to the attention of 
management and the Board. Such a system is, however, 
designed to manage rather than eliminate the risk of failure 
to achieve business objectives, and can only provide 
reasonable and not absolute assurance against material 
misstatement or loss. During the year, the Company was the 
target of a cyber security incident in the UK which resulted 
in illegal access to some company data. Upon becoming 
aware of the incident, the Company immediately launched 
an investigation, engaged specialist support services and 
implemented its incident response plans, which included 
notifying the relevant authorities. There was no impact on 

Strategic report

Corporate governance

Financial statements

Additional information

the trading activities of the Group. The Board takes the issue 
of cyber security extremely seriously and has implemented 
the recommendations that were made following the 
investigation into the causes of the incident.

The Board confirms that there is an ongoing process for 
identifying, evaluating and managing emerging and principal 
risks faced by the Group, including those risks relating to 
social, environmental and ethical matters. The Board 
undertakes a robust assessment of the Group’s emerging 
and principal risks. The Board confirms that the processes 
have been in place for the year under review and up to the 
date of this report and that they accord with the Financial 
Reporting Council (“FRC”) Guidance on Risk Management, 
Internal Control and Related Financial and Business 
Reporting (the “Risk Management and Internal Control 
Guidance”). The processes are regularly reviewed by the 
Board. The principal risks and uncertainties facing the Group 
together with the procedures and processes for identifying, 
managing and the steps taken to mitigate principal and 
emerging risks can be found in the Strategic report on 
pages 55 to 61.

Further information on internal controls and risk 
management can be found in the Audit Committee report 
on pages 75 and 76.

Engagement with shareholders
The Board’s primary role is to promote the success of the 
Company and the interests of shareholders. The Board is 
accountable to shareholders for the performance and 
activities of the Group. The Company recognises the 
importance of communicating with its shareholders to 
ensure that its strategy and performance are understood. 
This is achieved principally through the Annual report and 
accounts and the AGM. In addition, a range of corporate 
information, including all Company announcements and 
presentations, is available to investors on the Company’s 
website whsmithplc.co.uk. For more information on 
shareholder engagement see page 32.

Formal presentations are made to institutional shareholders 
following the announcement of the Company’s full year and 
interim results. The Board recognises that the AGM is normally 
the principal forum for dialogue with private shareholders. 
All directors normally attend the AGM and are available to 
answer questions that shareholders may wish to raise. 

The Board as a whole is kept fully informed of the views and 
concerns of major shareholders. The Group Chief Executive 
and CFO/COO update the Board following meetings with 
major shareholders and analysts’ briefings are circulated to 
the Board. The Head of Investor Relations also carries out a 
regular programme of work and reports to the Board the 
views and information needs of institutional and major 
investors. This is part of the regular contact that the Group 
maintains with its institutional shareholders. When requested 
to do so, the Chair and non-executive directors attend 
meetings with major shareholders. 

The Chair, following her appointment, met and spoke to 
some of the Company’s largest shareholders to gain their 
views on the Company and the composition of the Board. 
The Chair and Chair of the Remuneration Committee also 
engaged with the Company’s largest shareholders and 
representatives prior to the Company’s AGM in 
January 2023.

Anti-corruption
The Company has continued to enhance its policies and 
procedures in order to meet the requirements of the Bribery 
Act 2010. These policies and procedures include training 
for individuals to ensure awareness of acts that might be 
construed as contravening the Bribery Act. The Group’s policy 
on anti-bribery and corruption is included in the Company’s 
Code of Business Conduct at whsmithplc.co.uk/sustainability.

Fair, balanced and understandable
The Board confirms that it considers the 2023 Annual report 
and accounts, taken as a whole, is fair, balanced and 
understandable and provides the information necessary 
for shareholders to assess the Company’s position and 
performance, business model and strategy. 

Discussion of the Board’s assessment of the Annual report 
and accounts is described in the Audit Committee report on 
page 75. 

Board Committees
The Board delegates specific responsibilities to the Board 
Committees, being the Audit, ESG, Nominations and 
Remuneration Committees. Details of the role, composition, 
responsibilities and activities of the Audit Committee can be 
found on pages 72 to 76, the ESG Committee on pages 79 
and 80, the Nominations Committee on pages 77 and 78 
and the Remuneration Committee in the Directors’ 
remuneration report on pages 81 to 102. The role and 
responsibilities of each Committee are set out in formal 
Terms of Reference which are available on the Company’s 
website whsmithplc.co.uk.

In addition, the following Committees support the Board in 
fulfilling its responsibilities:

Approvals Committee
The Approvals Committee facilitates the internal approvals 
process by approving matters as delegated by the Board. 
The Approvals Committee comprises the Group Chief 
Executive and the CFO/COO.

Disclosure Committee
The Disclosure Committee is responsible for ensuring 
compliance with the Company’s obligations under the UK 
Market Abuse Regulation and the maintenance of disclosure 
controls and procedures. The Disclosure Committee 
comprises all of the directors of the Company and the 
Company Secretary.

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Corporate governance report continued
Audit Committee report

During the financial year ended 31 August 2023, the 
Committee held a competitive tender for external audit 
services and recommended to the Board that 
PricewaterhouseCoopers LLP (“PwC”) be re-appointed as 
the Company’s external auditor. You can read more about 
this process on page 76.

A summary of other activities undertaken by the Committee 
during the year is as follows:

•  reviewing the Company’s approach to cyber security 

including the actions taken following the cyber-incident;

•  considering the Company’s re-financing arrangements 
including a new long term sustainability linked facility;

•  considering papers from management on the significant 

financial reporting judgements made in the preparation of 
the Interim report and the Annual report and accounts;

•  considering the Company’s going concern statement and 

papers from management which consider the liquidity and 
covenant compliance of the Group;

•  considering the Company’s viability statement and papers 
from management which consider the long-term viability 
of the Group;

•  considering presentations and updates on the Company’s 

climate-related financial disclosures;

•  considering the accounting implications of the Company’s 

Defined Benefit Pension Scheme Buy-in;

•  reviewing the effectiveness of the Group’s financial 

reporting, internal control policies and procedures for 
the identification, assessment and reporting of risk, 
including cyber security and tax;

•  monitoring the integrity of the Group’s financial 

statements and trading statements;

•  assessing and recommending to the Board that the Annual 

report is fair, balanced and understandable;

•  reviewing the Interim report and the Annual report and 

accounts, including, where relevant, compliance with the 
Listing Rules, Disclosure Guidance and Transparency Rules, 
Corporate Governance Code and statutory reporting 
requirements and recommending those documents for 
Board approval;

•  receiving updates and recommendations on the reforms to 

Corporate Governance Code and internal controls 
proposed by the UK Government;

•  considering the Company’s emerging and principal risks 

and uncertainties and reviewing the mitigating actions that 
management has taken to ensure that these risks are 
appropriately monitored and controlled;

•  considering the Company’s systems and framework 
of controls designed to detect and report fraud and 
money laundering;

•  receiving reports from Internal Audit in respect of calls to 
the Company’s confidential Speak Up helpline (which is 
operated by an external company, Safecall, who were 
appointed in 2022);

I am pleased to present 
my report on the activities 
of the Audit Committee for 
the financial year ended 
31 August 2023.”

Nicky Dulieu
Chair of the Audit Committee

Audit Committee report
Dear Shareholder
As Chair of the Audit Committee, I am pleased to present 
my report on the activities of the Audit Committee for the 
financial year ended 31 August 2023. Our principal objectives 
are to oversee and assist the Board in its responsibility to 
produce a set of Annual report and accounts which are fair, 
balanced and understandable and to provide effective 
financial governance in respect of the Group’s financial 
results, the performance of both the internal audit function 
and the external auditor, and the management of the Group’s 
systems of internal control, business risks and related 
compliance activities.

The other members of the Committee are Colette Burke, 
Simon Emeny and Marion Sears, who are all independent 
non-executive directors. The Board considers that I have 
recent and relevant financial experience, as required by the 
Code, and that the Committee, as a whole, has competence 
relevant to the sector in which the Company operates. 
The Committee met five times during the year. At the 
invitation of the Committee, the Chair of the Board, the 
Group Chief Executive, the CFO/COO, the Director of Audit 
and Risk, representatives of the Group’s senior management 
team and of the external auditor attend meetings. 
The Committee has regular private meetings with the 
external and internal auditors during the year.

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Additional information

•  receiving reports and presentations from members of the 

Company’s senior management and its business risk 
committees on areas of the Company’s control and risk 
management processes;

•  receiving and reviewing reports from the Internal Audit 

and Risk teams and reviewing and agreeing their 
annual plans;

•  holding private meetings with the external and 

internal auditors;

•  agreeing the scope of PwC’s annual audit plans, 

assessing the effectiveness of the external audit process 
and considering the accounting, financial control and audit 
issues reported by PwC that flowed from their work;

•  reviewing external auditor’s independence and approving 

the policy on the engagement of PwC to supply non-
audit services;

•  negotiating and agreeing the audit fee;

•  undertaking a performance review of Internal Audit and 

the external auditor;

•  reviewing the Company’s treasury policy;

•  approval of the Group Tax Strategy;

•  receiving updates on the policies and procedures for the 

UK General Data Protection Regulation (“GDPR”);

•  considering and approving the report on the Company’s 

payment practices;

•  assessing the impact of new accounting standards and 

guidance; and

•  reviewing the Committee’s Terms of Reference.

Audit Committees and the External Audit: 
Minimum Standard
In May 2023, the Financial Reporting Council published the 
Audit Committees and the External Audit: Minimum 
Standard (the “Standard”). The Standard took effect 
immediately for FTSE 350 companies on a comply or explain 
basis. Given that the Standard was published in the latter half 
of the Company’s financial year and both the tender process 
and the evaluation of the effectiveness of PwC’s 2022 
financial year audit had been largely completed by the time 
the Standard was published, those processes did not comply, 
or comply in full, with the provisions of the Standard. 
This Audit Committee report describes how and the extent 
to which the Company has complied with the provisions of 
the Standard (in particular the External Auditor section of 
this report). The Committee is working to embed the 
requirements of the Standard into its policies, practices and 
procedures and this will be a focus for the Committee in the 
coming year.

There were no shareholder requests for certain matters to be 
covered in the audit during the year and there were no 
regulatory inspections of the quality of the Company’s audit. 

An explanation of the application of the Group’s accounting 
policies is provided on pages 119 to 130. 

FRC Corporate Reporting Review
The Company received a letter on 22 February 2023 from 
the Financial Reporting Council (FRC) noting that it had 
carried out a limited review of the Annual report and 
accounts for the year ended 31 August 2022. The letter 
indicated that the FRC had not identified any matters on 
which it wished to raise specific questions but made some 
observations relating to certain disclosures included in the 
Annual report. As a result, the Company has sought to 
improve its disclosures in the Annual report this year.

The FRC’s letter points out that its review was solely based 
on a review of the Company’s Annual report and accounts 
for the year ended 31 August 2022. It states that the review 
did not benefit from a detailed knowledge of the Company’s 
business or an understanding of the underlying transactions 
entered into and that the FRC’s role is not to verify the 
information provided but to consider compliance with 
reporting requirements and, as a result, the review provides 
no assurance that the Company’s 2022 Annual report and 
accounts are correct in all material respects.

Significant financial reporting issues and 
areas of judgement 
In preparing the financial statements, there are a number of 
areas requiring the exercise by management of particular 
judgement. The Committee’s role is to assess whether the 
judgements made by management are reasonable and 
appropriate. In order to assist in this evaluation, the CFO/
COO presents an accounting paper to the Committee twice 
a year, setting out the key financial reporting judgements, 
and other papers as required. The main areas of judgement 
that have been considered by the Committee in the 
preparation of the financial statements are as follows:

Going concern and viability statement
The Committee reviewed management’s assessment of 
viability and going concern. 

The Committee considered the Group’s performance and 
financial position and the forecast assumptions applied in 
the approved budget and three-year plan. The Committee 
also considered the Group’s financing facilities and future 
funding plans. In making the going concern and viability 
assessments, the Committee gave consideration to the 
downside scenarios modelled given the uncertainties 
surrounding the current challenging macroeconomic 
environment. Based on this, the Committee concluded that 
the assumptions applied are appropriate in both the viability 
and going concern assessments, and confirmed that the 
application of the going concern basis for the preparation of 
the financial statements continued to be appropriate, with 
no material uncertainties. 

WH Smith PLC Annual Report and Accounts 2023

73

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Corporate governance report continued

Inventory valuation
The Committee received a paper from management on 
accounting for and valuation of inventory. It discussed the 
judgements made by management, with specific consideration 
given to inventory provisioning, including provision for out-of-
date, slow moving or obsolete stock and the classification and 
disclosure of related charges in the income statement and 
financial statements. The Committee also received a paper 
from PwC regarding the audit work they performed over the 
valuation of inventory. The Committee is satisfied that the 
process and judgement adopted by management for the 
valuation of inventory is sufficiently robust to establish the value 
of inventory held and is satisfied as to the appropriateness of 
the Company’s provisioning policy.

Non-underlying items
The Committee considered the presentation of the financial 
statements and, in particular, the presentation of non-
underlying items in accordance with the Group accounting 
policy. This policy states that adjustments are only made to 
reported profit before tax in determining an alternative 
performance measure where charges are not considered 
part of the normal operating costs of the business, are 
non-recurring or are considered exceptional because of their 
size, nature or incidence. The Committee received detailed 
reports from management outlining the judgements applied 
in relation to the non-underlying costs incurred during  
the year.

These costs were attributable to the impairment charges and 
provisions for onerous contracts recognised in relation to 
stores where carrying value of assets is not expected to be 
recovered by the store’s value-in-use; costs associated with 
pensions; costs associated with refinancing; and amortisation 
of acquired intangible assets.

This was a key area of focus for the Committee which was 
cognisant of the need to ensure that costs were appropriately 
classified and that the disclosure of the non-underlying items 
was sufficient for users of the financial statements to 
understand the nature and reason for the costs. 
The Committee challenged management on the 
nature of costs classified as non-underlying.

The Committee reviewed the process and assessment of the 
Company’s prospects made by management in support of 
its longer-term viability statement, including:

•  the review period and alignment with the Company’s 

internal plans and forecasts and with its work to support 
the going concern basis of presentation for the 
financial statements;

•  the assessment of the capacity of the Company to remain 
viable after consideration of future cash flows, borrowings 
and mitigating factors; and

•  the modelling of the potential financial impact of certain of 
the Company’s principal risks materialising using severe 
but plausible scenarios on the Company’s 
financial performance.

The Committee received a report from PwC on the work 
undertaken to assess going concern and viability and 
specifically discussed the content of the disclosures made 
in the Strategic report on pages 60 and 61 and the basis of 
preparation within Note 1 of the financial statements on 
page 119.

The viability statement is set out in the Strategic report on 
page 60.

Impairment review of store assets
The Committee received and considered a paper from 
management covering the judgements made in respect of 
the impairment testing of the Group’s property, plant and 
equipment and right-of-use store assets. This paper detailed 
managements’ judgements regarding the identification of 
indicators of impairment, and where impairment indicators 
were identified, the valuation methodology, basis of key 
assumptions and the key drivers of the cash flow forecasts.

The Committee challenged management on the assumptions 
used within the impairment models, the rationale for the 
impairment charge, and its disclosure as a non-underlying 
item. The Committee also received and discussed a paper 
from PwC on their work in this area, which specifically 
considered and reported on their challenge and assessment 
of the key assumptions used and the disclosures made. 
The Committee was satisfied that the approach adopted by 
management was sufficiently robust to identify when an 
impairment charge of store assets needs to be recognised 
and how it should be assessed and reported.

Given that management has continued to report on the 
performance of the business on a pre-IFRS 16 basis within its 
Alternative Performance Measures alongside the statutory 
measures derived under IFRS 16, the paper and discussions 
considered impairment assessment of store assets on 
both bases. 

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Financial statements

Additional information

Fair, balanced and 
understandable assessment
At the request of the Board, the Committee has considered 
whether, in its opinion, the 2023 Annual report and accounts, 
taken as a whole, is fair, balanced and understandable, 
and provides the information necessary for shareholders to 
assess the Company’s position and performance, business 
model and strategy. The Committee was assisted in its 
review by a number of processes, including the following:

•  the Annual report and accounts is drafted by senior 

management with overall co-ordination by a member of 
the Group Finance team to ensure consistency across the 
relevant sections;

•  an internal verification process is undertaken to ensure 

factual accuracy;

•  an independent review is undertaken by the Director of 
Audit and Risk to assess whether the Annual report and 
accounts is fair, balanced and understandable using a set 
of pre-defined indicators (such as consistency with 
internally reported information and 
investor communications); 

•  comprehensive reviews of drafts of the Annual report and 
accounts are undertaken by the executive directors and 
other senior management;

•  an advanced draft is reviewed by the Board and the 
Company’s Legal Director and, in relation to certain 
sections, by external legal advisers; and

•  the final draft of the Annual report and accounts is 
reviewed by the Committee prior to consideration  
by the Board.

Following its review, the Committee advised the Board that the 
Annual report and accounts, taken as a whole, was considered 
to be fair, balanced and understandable and that it provided 
the information necessary for shareholders to assess the 
Company’s position and performance, business model 
and strategy.

Risk management and internal controls
The Committee monitors and regularly reviews the 
effectiveness of the Group’s risk management processes and 
internal financial and non-financial controls. The key features 
of the risk management process that were in place during 
the year are as follows:

•  each business conducts risk assessments based on 

identified business objectives, which are reviewed and 
agreed annually by the management of each business. 
Risks are considered in respect of strategy, reputation, 
operations, financial and compliance and are evaluated in 
respect of their potential impact and likelihood. These risk 
assessments are updated and reviewed quarterly and are 
reported to the Committee;

•  a Group risk assessment is also undertaken by the Internal 

Audit team, which considers all areas of potential risk 
across all systems, functions and key business processes. 
This risk assessment, together with the business risk 
assessments, forms the basis for determining the Internal 

Audit Plan. Audit reports in relation to areas reviewed 
are discussed and agreed with the Committee;

•  the Internal Audit team meets annually with all senior 

executives, to undertake a formal review and certification 
process in assessing the effectiveness of the internal 
controls across the Group. The results of this review are 
reported to the Committee;

•  the Committee confirms to the Board that it has reviewed 

the effectiveness of the systems of internal control, 
including financial, operational, and compliance controls 
and risk management for the period of this report, 
in accordance with the Code and the Risk Management 
and Internal Control Guidance;

•  the Board is responsible for approving the annual budget 
and the three-year plan, for approving major acquisitions 
and disposals and for determining the financial structure 
of the Company, including treasury and dividend policy;

•  the Committee assists the Board in the discharge of its 

duties regarding the Group’s financial statements, 
accounting policies and the maintenance of internal 
business, operational and financial controls. The Committee 
invites input and attendance from members of the senior 
management team of the Group at its meetings to discuss 
the design and operation of key business and internal 
controls and the assessment of risks that affect the Group. 
The Committee provides a link between the Board and PwC 
through regular meetings;

•  the Company has in place internal control and risk 
management systems in relation to the process for 
preparing consolidated financial statements. The key 
features of these systems are that management regularly 
monitors and considers developments in accounting 
regulations and best practice in financial reporting and, 
where appropriate, reflects developments in the 
consolidated financial statements. PwC also keeps the 
Committee appraised of these developments; the 
Committee and the Board review the draft consolidated 
financial statements. The Committee receives reports from 
management and PwC on significant judgements, 
changes in accounting policies, changes in accounting 
estimates and other pertinent matters relating to the 
consolidated financial statements, and provides robust and 
independent challenge to management where appropriate; 
and the full year financial statements are subject to 
external audit and the half-year financial statements are 
reviewed by PwC;

•  the Internal Audit team advises and assists management in 
the establishment and maintenance of adequate internal 
controls and reports to the Committee on the effectiveness 
of those controls;

•  there is a comprehensive system for budgeting and 

planning and for monitoring and reporting the performance 
of the Company’s business to the Board. Monthly results are 
reported against budget and prior year, and forecasts for 
the current financial year are regularly revised in light of 
actual performance. These results and forecasts cover 
profits, cash flows, capital expenditure and balance 
sheets; and

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Corporate governance report continued

•  routine reports are prepared to cover treasury activities 
and risks, for review by senior executives, and annual 
reports are prepared for the Board and Committee 
covering tax, treasury policies, insurance and pensions.

The Director of Audit and Risk attends the meetings of 
the Committee to discuss the above matters.

External auditor
During the year PwC reported to the Committee on their 
independence from the Company. The Committee and the 
Board are satisfied that PwC has adequate policies and 
safeguards in place to ensure that auditor objectivity and 
independence are maintained. PwC were first appointed as 
external auditor at the 2015 AGM, following a competitive 
tender process completed in 2014. Jonathan Lambert was 
appointed as the PwC audit partner and Senior Statutory 
Auditor at the conclusion of the 2019 financial year.

External Audit tender
In accordance with the Competition and Markets Authority 
(“CMA”) Statutory Audit Services Order 2014, the Company 
undertook a competitive audit tender during the financial year 
ended 31 August 2023. The tender was led by me as Chair of 
the Committee supported by the CFO/COO and the Group 
Finance Team (the “Selection Panel”) and overseen by the 
Committee. The Selection Panel invited a number of firms, 
including PwC the incumbent auditor, to participate in the 
audit tender. The Company ensured that all tendering firms 
had the necessary access to information and individuals 
during the tendering process. The Company received formal 
tenders from those firms who were in a position to tender. 
The Selection Panel developed a scoring matrix for the tender 
to assess the quality of each candidate firm and the 
deliverability of its proposals, with a clear emphasis placed on 
the quality, independence, experience and capacity of the 
audit team and partner; global geographic presence and 
experience of overseas audits; the use of data analytics and 
digital techniques to improve audit quality and efficiency; 
experience and understanding of the challenges, risks and 
constraints within the Retail sector and how this will translate 
into value added insight and advice; and the ability to provide 
the full range of services required, including financial audit, 
specialist technical support and audit of tax.

The Selection Panel received formal presentations and held a 
number of meetings with each candidate firm to ensure that 
every candidate firm received sufficient information about 
the Group. The Committee after deliberation, agreed to 
recommend two candidate firms to the Board for 
consideration and, after discussion, the Board agreed that 
PwC should be re-appointed as the Company’s Statutory 
Auditor for the 2025 financial year. The directors will be 
proposing the re-appointment of PwC at the forthcoming 
AGM. The Committee will continue to monitor the objectivity, 
effectiveness and independence of PwC as external auditor.

External Auditor effectiveness
In line with the Committee’s Terms of Reference, the 
Committee undertook a thorough assessment of the quality, 
effectiveness, value and independence of the 2022 financial 
year audit provided by PwC. The Director of Audit and Risk 
prepared a questionnaire seeking the views and feedback 
of the Board, together with those of Group and divisional 
management, and it formed the basis of further discussion 
with respondents. Input was sought from Committee 
members and from members of the management team on 
areas including the auditor’s expertise, professionalism, 
independence and challenge; their planning and audit 
approach and whether the agreed audit plan had been met; 
the quality and content of reporting and the outputs from the 
audit; and governance of the audit including assessment of 
team members’ performance and independence. The findings 
of the survey were considered by the Committee and 
concluded that PwC continued to perform effectively and 
remains independent and that the audit was of a sufficiently 
high standard. As a result, PwC’s re-appointment as external 
auditor at the forthcoming AGM is recommended 
to shareholders.

External Auditor independence
The Committee has a formal policy on the Company’s 
relationship with its external auditor in respect of non-audit 
work to ensure that auditor objectivity and independence are 
maintained. The policy is reviewed annually by the Committee. 
The only significant non-audit work undertaken by PwC in the 
financial year ended 31 August 2023 related to the interim 
review. The auditor may only provide such services if such 
advice does not conflict with their statutory responsibilities 
and ethical guidance. The Committee made enquiries of PwC 
and management and were satisfied that no such 
conflict existed.

On behalf of the Committee, my approval is required before 
the Company uses PwC for non-audit services as specifically 
set out in the policy, or if the fees exceed £25,000 per 
matter. The Committee is satisfied that it was compliant 
during the year with its policy in respect of the scope and 
maximum level of permitted fees incurred for non-audit 
services provided by PwC. For the financial year ended 
31 August 2023 the non-audit fees paid to PwC were 
£123,000, of which £122,000 related to the interim review, 
and the audit fees payable to PwC were £1,398,000.

The Company has complied during the financial year under 
review, and up to the date of this report, with the provisions 
of the CMA Statutory Audit Services Order 2014.

Nicky Dulieu
Chair of the Audit Committee

9 November 2023

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Corporate governance

Financial statements

Additional information

Nominations Committee report

The Committee will continue to 
focus on succession planning 
and talent management for key 
roles in the business.”

Annette Court
Chair of the Nominations Committee

Nominations Committee report
Dear Shareholder
As Chair of the Nominations Committee, I am pleased to 
present my report on the activities of the Nominations 
Committee for the financial year ended 31 August 2023. 
The Committee’s principal responsibility is to ensure that 
the Board comprises individuals with the requisite skills, 
knowledge, independence and experience to ensure that it 
is effective in discharging its responsibilities and ensure that 
appropriate procedures are in place for the nomination, 
selection and succession of directors and senior executives.

The Committee comprises a majority of independent 
non-executive directors. The other members of the 
Committee are Colette Burke, Nicky Dulieu, Simon Emeny 
and Marion Sears. In the event of any matters arising 
concerning my membership of the Board, I would absent 
myself from the meeting as required by the Code and the 
Senior Independent Director would take the Chair.

The Committee met three times during the year. 
The principal matters discussed at the meetings were 
succession planning for Board and senior executives, career 
planning, identifying talent across the businesses and 
reviewing the work that has been undertaken in respect of 
improving diversity in the Company’s senior leadership 
group and the appointment of Colette Burke as a non-
executive director. The Committee appointed an external 
recruitment consultant, Lygon Group, to assist in the 
appointment of Colette Burke. Lygon Group have signed up 
to the voluntary code of conduct for executive search firms 
and had no other connection to the Company or 
its Directors.

As part of the Board’s succession plan, the Committee has 
appointed an external recruitment consultant, Russell Reynolds 
Associates, to assist in the identification of potential candidates 
to join the Board following the departure of Maurice Thompson 
and Kal Atwal from the Board. Russell Reynolds Associates 
have signed up to the voluntary code of conduct for executive 
search firms and have no other connection to the Company or 
its Directors. Following Kal Atwal’s departure from the Board, 
the Committee recognises that the Board does not currently 
meet the Listing Rules ethnic diversity target of at least one 
director from an ethnic minority background, however the 
Board is committed to continued enhancement of its diversity.

The Committee keeps itself updated on key developments 
relevant to the Company, including on the subject of 
diversity and inclusion. The Board believes in creating 
throughout the Company a culture free from discrimination 
in any form and is proud of its long history of being regarded 
as a responsible and respected employer. The Board believes 
that the benefits of a diverse workforce will help the 
Company achieve its strategic objectives.

The Committee is fully committed to supporting diversity 
and inclusion at Boardroom and senior executive level in 
compliance with the Code and recognises the importance of 
diversity in effective decision-making. The long-term aim is 
to increase the diversity of our Board. The importance of 
diversity extends beyond the Board to senior management 
and throughout the Company. The Committee monitors the 
progress made to increase diversity at Board and senior 
management levels and compliance with the new Listing 
Rules targets for gender and ethnic diversity.

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Corporate governance report continued

During the year under review, the Company had 63 per cent 
women on the Board and 40 per cent in the senior leadership 
team. The Board is committed to strengthening the pipeline 
of women in senior roles across the business and an action 
plan has been agreed to take further steps to improve 
workplace diversity. 

The Company requires gender balanced shortlists for all 
internal and external recruitment at a senior executive level 
to ensure that we attract more women at senior level. 
Further information on the gender balance of those in 
senior management and their direct reports is set out in the 
Strategic report on page 51. The Company continues to 
work with “Everywoman” who provide a host of personal 
development tools aimed at women and also provide our 
employees with links to an external network of professional 
women in other organisations. 

The Board recognises that diversity is not limited to gender, 
but includes skills, experience, ethnicity, disability and sexual 
orientation. The Board is committed to having a diverse and 
inclusive leadership team and will monitor ethnic diversity 
across the Group. During the year, the Company complied 
with the recommendations of the Parker Review. 
Actions include the provision of mentoring, as well as 
focused initiatives to better understand the challenges faced 
by under-represented groups employed within the Company. 
The Company’s recruitment policy requires that for all senior 
management roles there must be a shortlist which includes 
at least one candidate from an ethnic minority background. 
We will continue to appoint on merit, whilst aiming to 
broaden the diversity of the talent pipeline.

The Company has a Diversity and Inclusion committee 
consisting of employees from across the Group together 
with the Group Chief Executive and the Chief People Officer. 
The committee met three times during the financial year 
ended 31 August 2023 and made recommendations on 
recruitment and engaged with our customers and 
employees to mark cultural and diversity related events 
during the year. The work of the Diversity and Inclusion 
committee is reported to the ESG Committee.

Further information on diversity is set out in the Employees 
section of the Strategic report on pages 49 to 51.

The Committee will continue to focus on succession planning 
and talent management for key roles across the Group, to 
ensure the Company develops a pipeline of high-quality 
internal candidates for senior management roles. Work is 
being undertaken to ensure succession arrangements are in 
place for Board members and key management.

The latest Board evaluation report confirmed that the culture 
of the Board is excellent, being very open and collaborative 
with the appropriate level of challenge, discussion and 
debate. The Board continues to have a broad mix of skills, 
diversity, experience and talent, which enables the Board 
and the Committees to work effectively. Details of the Board 
evaluation which took place in October 2023 are set out on 
pages 68 and 69. 

Annette Court
Chair of the Nominations Committee

9 November 2023

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Financial statements

Additional information

ESG Committee report

Sustainability is key to the long-
term success of our business and 
maintaining trust in our brand.”

Marion Sears
Chair of the ESG Committee

ESG Committee report
Dear Shareholder
As previously announced, I was appointed as Chair of the ESG 
Committee on 12 September 2023 as a result of Kal Atwal 
stepping down from the Board to take up an executive role 
within the Group. I would like to thank Kal for her contribution 
to the Committee and wish her every success in her new role.

As Chair, I am pleased to present my report on the activities 
of the ESG Committee for the financial year ended 31 August 
2023. Sustainability is an integral part of the Company’s 
purpose and is embedded in our values and the way in 
which we operate. The Committee has been established to 
oversee the Company’s approach to ESG and it has an 
important role to play in contributing to the long-term 
success of the business.

The Committee is responsible for reviewing and approving 
the Company’s strategy, policies and performance in relation 
to ESG matters and ensuring they are integrated into the 
core business strategy of the Group. The Committee is also 
responsible for approving key performance indicators; short, 
medium and long-term ESG targets and monitoring progress 
towards targets on a regular basis. The Committee’s Terms 
of Reference are available on the Company’s website at 
whsmithplc.co.uk.

The Committee comprises a majority of independent 
non-executive directors. The members of the Committee are 
Colette Burke, Carl Cowling, Nicky Dulieu and Simon Emeny.

The Committee met three times during the year, receiving 
inputs from senior managers across the business and regular 
updates from the ESG Steering Committee which is chaired 
by the Group Chief Executive.

One of the key considerations of the Committee is ensuring 
the interests of stakeholders are included in any review of 
the Company’s approach to ESG and sustainability. 
These include:

•  Investors: strong, Board-level ESG governance is a key 
requirement of an effective sustainability programme.

•  Governments and policy makers: local and international 
legal and regulatory obligations on ESG topics continue 
to increase.

•  Landlords and suppliers: upholding high ethical standards 

throughout our value chain is critical for landlords, 
business partners and suppliers when deciding whether 
they should do business with WHSmith.

•  Local communities and NGOs: ESG topics affect the lives 
of the people in the communities that we serve and the 
non-governmental organisations that we work with.

•  Employees: employees take pride in working for a 

purpose-driven organisation with high ESG standards.

In reviewing the Company’s overall approach to ESG and 
sustainability, the Committee receives an annual update from 
the Group Sustainability Director on emerging developments 
for key external drivers and the views of different stakeholder 
groups. This year, this included consideration of the work of 
the Taskforce on Nature-Related Financial Disclosures 
(TNFD), developments in standards for carbon transition 
plans, policy making in relation to human rights due diligence 
and emerging standards and legislation for sustainability 
reporting. The Committee discussed how these 
developments should be incorporated into the Company’s 
sustainability strategy.

The Committee assessed the material ESG risks and the 
mitigation measures in place to ensure they are being 
appropriately managed and reported. This work then 
informed the Committee’s review of the Company’s 
sustainability strategy, assessing recent progress under the 
three strategic pillars of Planet, People and Communities. 
The Committee approved objectives, targets and action 
plans for the financial year and beyond. 

Under the Planet pillar of the strategy, the Committee 
considered the impact of the Company’s activities on climate 
change. The Company has a target to be net zero across its 
value chain by 2050. 

The Group Sustainability Director provided an update on 
climate change and the Committee reviewed and approved 
the Company’s action plans to become a net zero emissions 
business by 2050. A series of short to medium-term targets 
to reduce Scope 1, 2 and 3 emissions have been approved 
by the Committee and were validated during the year 
by the SBTi. 

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Corporate governance report continued

As in 2022, ESG performance metrics will form part of the 
Long Term Incentive Plan for awards in 2023. In reviewing 
the ESG strategy and ensuring that objectives and targets 
are appropriate for driving improvement, the ESG 
Committee provided support to the Remuneration 
Committee in choosing appropriate measures which are set 
out on page 96. The ESG Committee also approved the 
targets included in the Company’s new sustainability linked 
loan finance facility. 

All ESG-related policies, covering Company activity in 
relation to issues such as the environment, health and safety, 
human rights, anti bribery and corruption and employee and 
supplier codes of conduct are reviewed and updated 
annually. The ESG Committee reviewed and approved 
finalised policies for publication.

Over the next year, I look forward to the Committee’s 
continued oversight and scrutiny of the Group’s ESG agenda, 
including further presentations from senior executives and 
experts from across the Company. During 2024, in addition 
to regular reviews covering emerging issues and materiality, 
and sustainability strategy, action plans and targets, the 
Committee will receive updates and review the following:

•  Progress on net zero, carbon transition plans and targets 

for Scope 1 and 2 emission reductions and supplier targets 
for Scope 3 emissions;

•  Further evolution of due diligence for worker rights in 

WHSmith’s supply chain;

•  Any potential implications of the recommendations for 
nature-related risk management and disclosure from 
the TNFD;

•  Progress against employee engagement and DEI targets 

and the Company’s work to continue to evolve its offering, 
including consideration of the recommendation from the 
latest Parker Review report to set a target for the 
percentage of senior management who identify as 
being in an ethnic minority; and

•  Sustainability strategy and action plans for WHSmith 

North America.

Marion Sears
Chair of the ESG Committee

9 November 2023

The Committee received a presentation and provided 
feedback on the work the Company is undertaking to 
engage its suppliers and encourage them to adopt their 
own science-based targets and develop carbon 
reduction plans.

In respect of waste reduction and minimisation, the 
Committee reviewed the plans to reduce the amount of 
waste material that is sent to landfill, to minimise plastic 
packaging and to remove loose plastic glitter from the 
Company’s own brand products. 

The Committee continued to monitor the Company’s 
progress on complying with the Listing Rules requirement to 
make disclosures consistent with the Task Force on Climate-
related Financial Disclosures (TCFD) recommendations and 
recommended disclosures, and the Companies Act 2006 
requirements in relation to climate-related 
financial disclosures. 

In relation to the People pillar of the strategy, the Committee 
reviewed the results of the Employee Engagement survey 
and approved the action plan to increase engagement 
across the Company. Following the appointment of a new 
Head of Wellbeing, the Committee received an update on 
the Company’s evolving work on colleague wellbeing, mental 
health first aid and financial support.

The Committee received updates on the Company’s 
Diversity, Equity and Inclusion programme, including the 
work of the DEI networks, executive sponsorship and work 
with external organisations such as Diversity in Retail, 
Stonewall and Everywoman.

The Committee received an update on the Company’s work 
on responsible sourcing practices and the work that is being 
undertaken in respect of improving the human rights of 
workers in its supply chain. The update included audit and 
engagement activity with both tier 1 and tier 2 suppliers, a 
review of the typical issues that were encountered and how 
the Company’s engagement activities are designed to build 
capacity with its supply chain to identify and remedy 
common challenges. 

The Committee also reviewed proposals for the Company to 
extend its due diligence activity beyond own-brand products 
to consider policies, processes and engagement with 
suppliers for third party branded goods.

The Committee reviewed the Company’s approach to 
Modern Slavery due diligence and recommended to the 
Board approval of the Group Modern Slavery statement. 

During the year, the Committee also discussed the 
Company’s approach to community engagement in the 
UK and the work that is being undertaken with the National 
Literacy Trust in respect of the Young Readers Programme. 
Committee members heard of the work of the Trust to 
empower children and young people to develop the literacy 
skills they need to succeed in life, and how WHSmith is 
supporting the work of the Trust with early years and 
primary school children.

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Financial statements

Additional information

Directors’ remuneration report

The Directors’ Remuneration 
Policy has worked well, 
delivering pay for performance.”

Marion Sears
Chair of the Remuneration Committee

Annual statement from the Remuneration 
Committee Chair 
Dear Shareholder
On behalf of the Remuneration Committee (the 
“Committee”), I am pleased to present the Directors’ 
remuneration report for the financial year ended 31 August 
2023 which is in line with the Company’s approved Directors’ 
remuneration policy. The Directors’ remuneration policy was 
supported by 88 per cent of our shareholders at our AGM in 
2022 and the Directors’ remuneration report was supported 
by 99 per cent of our shareholders at our AGM in 2023.

The Company’s Directors’ remuneration policy can be 
summarised as providing at or below the median of market 
levels of fixed pay but with the opportunity to earn upper 
quartile levels of remuneration if the executives deliver 
superior performance.

Executive remuneration packages are structured so that they:

•  are aligned to the Company’s strategy to deliver 

shareholder returns and promote its long-term success;

•  are aligned with the interests of shareholders;

•  are competitive and provide a very clear bias to variable 
pay with stretching and rigorous performance measures 
and conditions;

•  do not promote unacceptable behaviours or encourage 

unacceptable risk taking; 

•  include robust malus/clawback provisions; and

•  take into account Company-wide pay and  

employment conditions.

1  Alternative performance measure defined and explained in the Glossary on page 168

The Company’s Directors’ remuneration policy has worked 
well supporting the Company’s long-term strategy to create 
shareholder value. You can see how the Company has, over 
the past ten years, generated shareholder value in the TSR 
graph on page 91.

Executive pay outcome for the financial 
year ended 31 August 2023
The Group performed strongly during the year with Headline 
profit before tax and non-underlying items¹ almost doubling 
to £143m (2022: £73m). This strong performance was 
achieved by management continuing to capitalise on 
multiple growth opportunities including the significant 
recovery in passenger numbers, growing average transaction 
values, expanding ranges and categories and winning new 
stores across the globe utilising the Group’s broad suite of 
brands. We have achieved a significant comeback from the 
issues caused by the pandemic and have a clear vision to 
move from convenience stores to one-stop shops for travel 
essentials around the world. As a result, the Group is in its 
strongest ever position as a global travel retailer. 
Further information regarding the Company’s performance 
during the year can be found in the Strategic report on 
pages 1 to 61.

We believe that this strong performance is fairly reflected in 
a full bonus pay-out for the executive directors. The 2020 
LTIP vesting percentage is determined by the growth in the 
Company’s relative TSR over the three-year performance 
period which ended on 31 August 2023. The Company 
substantially met the performance targets for the 2020 LTIP 
as the Company’s TSR ranked between 6 and 7 out of 17 
companies in the comparator group and this delivered 65 
per cent LTIP vesting. Accordingly, the total remuneration 
earned by Carl Cowling was £2,914,000 and the total 
remuneration earned by Robert Moorhead was £2,204,000.

Salary
Following the annual salary review in March 2023, the 
majority of the Company’s employees (who are based in 
stores and distribution centres) received a 6.5 per cent pay 
increase, head office employees received a 6 per cent pay 
increase and senior executives received a 4 per cent pay 
increase with effect from 1 April 2023.

Carl Cowling and Robert Moorhead, in line with other senior 
executives, received a pay increase of 4 per cent with effect 
from 1 April 2023.

Annual bonus
For the financial year ended 31 August 2023, the financial 
bonus target was Headline profit before tax and non-
underlying items¹. The Group’s Headline profit before tax and 
non-underlying items¹ for the financial year ended 31 August 
2023 was £143m compared to £73m for the financial year 
ended 31 August 2022. This excellent performance resulted in 
approximately 2,420 employees across the Group receiving a 
bonus under the annual bonus plan for the financial year ended 
31 August 2023.

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Directors’ remuneration report continued

Pay for the financial year ending  
31 August 2024
The Company will continue to apply the Directors’ 
remuneration policy during the financial year ending 
31 August 2024. Salaries for the executive directors are 
reviewed with effect from April each year and no decision 
has been taken regarding any potential increase from  
April 2024.

Stakeholder alignment
After considering the experience of each of our stakeholder 
groups during the financial year ended 31 August 2023, 
the Committee believes that the remuneration of the 
executive directors is proportionate and appropriate. 
In making this determination, the Committee considered 
the following factors:

•  The financial performance of the Group has been 

strong. As a result of management actions undertaken 
during the financial year, the Company made a Headline 
profit before tax and non-underlying items1 of £143m.

•  We have continued to make significant progress on the 

Group’s strategic objectives and are well placed to 
generate growth as the global travel market continues 
to recover and we deliver new stores and formats.

•  We supported our workforce. The majority of the 

Company’s employees (who are based in stores and 
distribution centres) received a 6.5 per cent pay increase, 
head office employees received a 6 per cent pay increase 
and senior executives received a 4 per cent pay increase 
with effect from 1 April 2023.

•  Positive feedback was received following employee 

engagement on remuneration.

•  Continued support was given to local communities and 

charitable activity. You can read more about the 
Company’s work on page 34.

•  The directors have proposed a final dividend of 20.8 pence 
per share which together with the interim dividend of 8.1 
pence per share paid in August 2023 makes a total 
dividend of 28.9 pence per share for the financial 
year ended 31 August 2023.

Shareholder engagement
During the year, the Committee consulted with our largest 
shareholders and their representative bodies on the Company’s 
approach to remuneration. The feedback was supportive of the 
approach adopted by the Committee and the Company 
received 99 per cent support for the Remuneration Report at 
the AGM in January 2023. We will begin engaging with our 
largest shareholders in respect of our new Directors’ 
remuneration policy in early 2024. The new policy will be 
submitted to shareholders for approval at our AGM in 2025.

The Company’s long-standing approach to determining 
bonus out-turns is to consider the Headline profit before 
tax against a pre-set range. No adjustments were made to 
the target originally set with the maximum of that range 
exceeded. Once the financial element has been assessed, 
this essentially becomes the maximum bonus which may 
be awarded in normal circumstances with each executive’s 
personal performance then considered using the standard 
grading system applied on a company-wide basis. Each of 
the two executive directors were assessed as “Role Models” 
which led to the formulaic financial out-turn being applied 
without any reduction on the basis of their 
personal performance.

As a result of this performance, each of the executive 
directors were awarded 100 per cent of their potential 
resulting in Carl Cowling receiving a bonus payment of 
£998,400 of which £519,168 will be deferred into shares and 
Robert Moorhead receiving a bonus payment of £754,125 of 
which £392,145 will be deferred into shares. The deferred 
shares must be held for up to three years and then retained 
if the director has not met the Company’s share ownership 
guidelines. The bonus out-turn also takes account of the 
executive directors’ performance against personal objectives 
and this is set out on pages 94 and 95. The Committee 
determined that the formulaic out-turn under the annual 
bonus plan was appropriate and should be applied without 
discretionary adjustment.

LTIP
The 2020 LTIP vesting percentage was determined solely by 
the growth in the Company’s TSR relative to the constituents 
of the FTSE All Share General Retailers sector over the 
three-year performance period which ended on 31 August 
2023. This was because the performance condition was set 
in November 2020 when the Company was significantly 
impacted by the effects of Covid-19. The Company 
substantially met the performance target for the 2020 LTIP 
with 65 per cent of the award vesting. The Committee 
considered the formulaic outcome carefully as to whether 
the award vesting should be adjusted for windfall gains and 
concluded that it should not because the share price at grant 
did not reflect a one-off low point. The purpose of 
companies adjusting for windfall gains is to remove the 
benefit of artificially low share prices at grant. The Company 
out-performed the wider retail sector over the performance 
period but the absolute share price has not risen above the 
level at grant (although it has risen significantly from the 
Covid low point) so there is not considered to be any 
windfall. The effects of the Covid-19 pandemic on the 
Company resulted in structural changes in share capital and 
debt which remain. There has not been any significant share 
price rebound to indicate a windfall gain and the sole use of 
relative TSR as the performance metric means that vesting 
is truly aligned to shareholder experience. Accordingly, 
the Committee determined that the formulaic out-turn under 
the LTIP was appropriate and should be applied without 
discretionary adjustment.

1  Alternative performance measure defined and explained in the Glossary on page 168

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Conclusion
During the year the leadership team focused on the strategic 
decisions needed to develop the Group’s position further as 
an important global travel retailer. As a result of the improving 
performance of the Global Travel business, securing new 
Travel outlets, maintaining High Street performance, 
introducing further pay and benefit support for workforce 
colleagues and supporting local communities, management 
has delivered a strong financial result for shareholders, 
significantly increasing profitability and recommending the 
payment of a final dividend of 20.8p per share. Accordingly, 
and taking into account shareholder experience, we consider 
the total remuneration earned by the CEO and CFO/COO of a 
full bonus payment and 65 per cent vesting of the 2020 LTIP 
award to be appropriate and well deserved.

In the current year we will continue to support workforce 
colleagues with competitive pay and listen carefully to 
feedback through continued engagement. We will work 
hard to ensure that we deliver continued business growth 
for the benefit of all stakeholders.

I hope that shareholders will support the Directors’ 
remuneration report and I look forward to meeting 
you at the AGM.

Marion Sears
Chair of the Remuneration Committee

9 November 2023

This Directors’ remuneration report has been prepared in 
accordance with the Large and medium-sized Companies 
and Groups (Accounts and Reports) Regulations 2008, as 
amended in 2013, 2018 and 2019 (the “Regulations”), LR 9.8 
of the UKLA Listing Rules and the UK Corporate Governance 
Code 2018 (the “Code”).

1.  Information subject to audit
The following information has been audited by PwC:

•  Section 2.10 – Summary of non-executive directors’ 

remuneration 2023;

•  Section 2.11 – Summary of executive directors’  

remuneration 2023;

•  Section 2.12 – Payments made to former directors;

•  Section 2.13 – Payments for loss of office;

•  Section 2.18 – Annual bonus targets;

•  Section 2.19 – Share plans; and

•  Section 2.22 – Directors’ interests in shares.

2. Annual Directors’ remuneration report
The Committee presents the annual report on remuneration 
which, together with the introductory letter by the Chair of the 
Committee on pages 81 to 83, will be put to shareholders as an 
advisory vote at the forthcoming Annual General Meeting.

2.1 Remuneration Committee
Marion Sears is Chair of the Committee. The other members 
of the Committee are Colette Burke, Nicky Dulieu and Simon 
Emeny. Henry Staunton stepped down as a director and 
member of the Committee on 30 November 2022, Annette 
Court stepped down as a member of the Committee on 
30 November 2022, Maurice Thompson stepped down as a 
director and member of the Committee at the AGM on 
18 January 2023 and Kal Atwal stepped down as a director 
and member of the Committee on 12 September 2023. 
At the invitation of the Committee, the Chair, Group Chief 
Executive, Chief People Officer and representatives of the 
Committee’s external independent remuneration adviser 
regularly attend meetings.

The Committee met five times during the year. All Committee 
members are expected to attend meetings. The table on page 
66 in the Corporate governance report shows the number of 
meetings held during the year ended 31 August 2023 and the 
attendance record of individual directors.

In order to avoid any conflict of interest, remuneration is 
managed through well-defined processes ensuring no 
individual is involved in the decision-making process related 
to their own remuneration. In particular, the remuneration of 
all executive directors is set and approved by the Committee; 
none of the executive directors are involved in the 
determination of their own remuneration arrangements. 
The Committee also receives support from external advisers 
and evaluates the support provided by those advisers 
annually to ensure that advice is independent, 
appropriate and cost-effective. 

During the year, the Committee continued to receive advice 
from FIT Remuneration Consultants LLP (FIT), which is a 
member of the Remuneration Consultants Group (the 
professional body) and adheres to its code of conduct. 
FIT was appointed by the Committee following a formal 
review and has no other relationship with the Company or 
any individual director. The Committee is satisfied that FIT 
continues to provide objective and independent advice. 
FIT’s fees in respect of the year under review were £51,831 
(excluding VAT) and were charged on the basis of FIT’s 
standard terms of business.

Helen Webb, Chief People Officer, and Ian Houghton, 
Company Secretary, also materially assisted the Committee 
in carrying out its duties, except in relation to their own 
remuneration. The Chair and Group Chief Executive also 
attend Committee meetings but exclude themselves in 
relation to discussions in respect of their own remuneration.

The Committee maintains an ongoing dialogue with our 
major shareholders and proxy agencies to understand their 
views. Any major changes to the Directors’ remuneration 
policy or its operation would be subject to prior consultation 
as necessary.

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Key Committee activities during the year

Alignment to strategy 
and wider workforce

Assessed the ongoing alignment of remuneration structures, measures and targets to 
strategy. This included the introduction of ESG measures into the LTIP awards which align with 
our business objectives for carbon reduction, leadership diversity and workforce engagement.

Reviewed wider workforce remuneration.

Reviewed the gender pay gap report and recommended to the Board that the gender pay 
gap report be published.

Engaged with the workforce about executive remuneration. The Committee Chair 
attended employee forums to discuss, amongst other topics, the Company’s approach 
to remuneration and, more specifically, executive remuneration and how this aligns to the 
wider Company pay policy. Representatives confirmed that they were reassured by the 
uniform structure of remuneration throughout the Group, the governance surrounding 
executive pay and the fact that high pay out-turns are only made on the basis of 
strong performance. 

Shareholder engagement

The Committee Chair and Company Secretary met with major shareholders and discussed 
the Directors’ remuneration Policy, FY22 outcomes and FY23 implementation. 

Pay for performance

Considered investor feedback on remuneration.

Assessed performance against bonus targets set for the financial year ended 31 August 
2022 and LTIP awards granted in the financial year ended 31 August 2020 and considered 
whether any discretion should be used to adjust formulaic outcomes.

Reviewed the performance of the executive directors and senior leadership team against 
personal objectives.

Reviewed and approved targets for annual bonus and LTIP awards made in 
November 2022.

Governance

Reviewed progress of the executive directors against shareholding requirements.

Approved the 2022 Directors’ remuneration report.

Reviewed proxy agent commentary.

Pay/fees

Approved pay rises for Carl Cowling, Robert Moorhead and the senior leadership team.

Agreed that the Chair would not receive an increase in her fee.

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The Committee also considered the factors set out in Provision 40 of the Code. The Committee believes that the Company’s 
current Directors’ remuneration policy addresses those factors as set out below:

Simplicity

Predictability

•  The Directors’ remuneration policy and our approach to its implementation are simple, 
appropriately designed and well understood, reinforcing the Group’s culture as well 
as strategy.

•  The Committee reviews performance metrics and targets each year to ensure that they 

continue to be clear and aligned to delivery of the strategy.

•  Policy and remuneration structure have been broadly consistent over many years and 
the performance measures used in the incentive plans are well aligned to the Group’s 
strategy and goals, with stretching and achievable targets: the maximum outcomes 
under any award are clearly stated and, therefore, predictable.

Proportionality

•  The balanced approach is proportionate and drives behaviours that promote high 

Risk

Clarity

performance and sustainable growth to deliver the long-term success of the 
Company for the benefit of all stakeholders, without encouraging or rewarding 
excessive risk-taking.

•  The Committee retains sufficient discretion to adjust formulaic incentive outcomes or 

require the repayment of previous awards to ensure that poor performance is 
not rewarded.

•  The Committee reviews and sets performance targets each year to ensure that they 
drive the right behaviours and are appropriately stretching without encouraging 
unnecessary risks.

•  Risk management is operated through annual bonus deferral, LTIP holding periods and 

required shareholding and post-employment shareholding.

•  Malus and clawback provisions apply to the annual bonus, DBP and LTIP.

•  The Committee maintains a continual dialogue with shareholders and proxy agencies to 
understand their views. We consulted with shareholders on remuneration arrangements, 
listening to and taking into account the feedback we received when developing the 
remuneration policy. 

•  Our approach to disclosure is transparent with clear rationale provided on its 

maintenance and any changes to policy.

•  When considering remuneration for executive directors and senior management, the 

Committee takes into account the pay and conditions of employees across the Group 
and, where appropriate, exercises oversight of remuneration throughout the Company.

Alignment to culture

•  The Committee assesses performance under the annual bonus plan against a range of 

objectives, including those related to our values and strategy.

•  The inclusion of ESG targets in the LTIP further helps to ensure incentive schemes drive 

behaviours consistent with Company purpose, values and strategy.

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2.2 How our Directors’ remuneration policy is linked to our strategy
Our Directors’ remuneration policy focuses on an approach to pay which we believe is in our shareholders’ best interests and 
promotes the long-term success of the Company. Whilst it provides executive remuneration packages which are competitive, 
there is a very clear bias to variable pay with stretching and rigorous performance measures and conditions designed to 
deliver superior returns for shareholders. Our Directors’ remuneration policy has worked well supporting the Company’s 
long-term strategy to create shareholder value and recruit high calibre executives. The table below shows how the 
performance measures that we use in our variable pay align to our strategy.

Annual Bonus

Headline PBT1

LTIP

EPS

Alignment to Strategy

•  Headline PBT1 is one of our main KPIs assessing the profitability of the 
Group and provides stakeholders with information on the performance 
of the Group before the effect of non-underlying items. The indicative 
financial out-turn is subject to both potential reduction under the 
assessment of personal performance which includes behaviour and 
ESG based factors and through the broad power to apply malus.

•  EPS indicates how we are creating long term value for our shareholders.

Relative TSR

•  Aligns management with the wider shareholder experience and reinforces 

our focus on creating superior returns for shareholders.

ESG

•  The Company has an ambitious ESG strategy.  

We have set stretching targets in respect of our impact on the 
environment, senior executive team diversity and supplier engagement.

Alignment to our  
Stakeholders’ Interests

Shareholders  
and Investors

Shareholders  
and Investors

Shareholders  
and Investors

Customers and 
communities, Workforce, 
Suppliers, Shareholders 
and Investors

2.3 Engaging with our employees on pay
Employee engagement is supported through clear 
communication of the Group’s performance and objectives. 
This information is cascaded via team briefings, employee 
events, intranet sites and e-newsletters and there is always 
provision for questions, and to hear feedback. 

The Committee receives regular reports from the Chief 
People Officer and senior managers on Group remuneration. 
The reports cover changes to pay, benefits, pensions and 
share schemes. Additionally, Simon Emeny, non-executive 
director with responsibility for workforce engagement, and 
Marion Sears, Chair of the Committee, attended employee 
forums to discuss, amongst other topics, the Company’s 
approach to remuneration and, more specifically, executive 
remuneration and how this aligns to the wider Company pay 
policy. Representatives told us they were reassured by the 
uniform structure of remuneration throughout the Group, 
the governance surrounding executive pay and the fact that 
high pay out-turns are only made on the basis of strong 
performance. The introduction of ESG targets for our leaders 
was considered to be good for the Company. The Committee 
considers the feedback from these sessions when making 
decisions on executive remuneration and any questions about 
pay and working environment are discussed by the 
Committee and the Board.

The Company is proud of its long history of being regarded 
as a responsible and respected employer and regularly 
reviews the overall structure of pay practices across the 
Group and the wider retail sector to ensure it remains 
competitive and is able to retain and attract employees.

2.4 Statement of consideration of employment 
conditions elsewhere in the Company and 
differences to executive director policy
Our employees are a key component of the Company’s 
performance and our overall reward strategy aims to support 
this. When considering remuneration arrangements for 
executive directors and senior management, the Committee 
takes into account the pay and conditions of employees 
across the Group. The Committee receives in-depth data 
from the Chief People Officer on wider workforce pay and 
conditions and, where appropriate, exercises oversight of 
remuneration throughout the Group.

Our approach to reward for our employees is based on the 
following principles:

•  competitive: setting pay with reference to internal relativity 

and external market practices;

•  simple: helping all employees to understand how they 

are rewarded;

•  fair: achieving consistent outcomes through flexible and 

transparent policies; and

•  sustainable: aligning reward to business strategy 

and performance.

All employees are entitled to base salary and benefits, including 
pension and staff discount. The Company operates an HMRC 
Save-As-You-Earn share option scheme (“Sharesave Scheme”) 
which provides employees with the opportunity to acquire 
shares in the Company. 

1  Alternative performance measure defined and explained in the Glossary on page 168

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Approximately 835 employees participate in the Sharesave 
Scheme. Our Employee Assistance Programme offers all 
employees access to free, 24/7 confidential telephone, online 
and face-to-face advice for problems they may be 
experiencing at home or work. Employees also have access 
to the Company’s Benevolent Fund charity, which can provide 
financial assistance in cases of significant hardship and provide 
recuperative holidays and care breaks. The Company’s senior 
executives also participate in the Company’s long term 
incentive plan designed to support the Company’s long-term 
strategy to create shareholder value.

Participation in a pension plan is offered to all employees 
on a contributory basis and we have approximately 6,730 
employees in our pension plans.

2.5 Gender pay disclosures
The Committee reviewed the gender pay gap report and 
recommended to the Board that the gender pay gap report 
be published. You can find more information on the 
Company’s gender pay gap and the actions that are being 
implemented to reduce it on pages 50 and 51.

2.6 Senior executive remuneration
The Committee approved the remuneration of the 
Company’s senior executives during the financial year ended 
31 August 2023.

2.7 Performance measure selection and 
approach to target setting

Annual bonus plan
The performance targets used under the annual bonus plan 
are set annually to support the Company’s strategic priorities 
and reinforce financial performance. The performance 
targets are typically set by the Committee based on a range 
of factors, principally the Company’s budget as approved by 
the Board. The Committee agreed that the performance 
targets for the annual bonus plan for the financial year ended 
31 August 2023 should be based on Headline profit before 
tax and non-underlying items¹. The Committee, in setting the 
bonus targets for the financial year ended 31 August 2023, 
was mindful of the enduring impact of Covid-19 on the 
Company and the markets in which we operate and took 
into consideration market consensus for the financial year 
ended 31 August 2023. The Committee agreed that the 
target range used to determine the level of pay-out under 
the annual bonus plan should be narrower than that applied 
in the financial year ended 31 August 2022.

Participants can earn a bonus based on the achievement of a 
financial target, for example, Headline profit before tax and 
non-underlying items¹ and a personal rating measured against 
one or more specific financial and/or non-financial objectives, 
including ESG targets. The maximum level of bonus paid to a 
participant in the plan is dependent on the achievement of 
both the maximum target for the financial target and the 
highest personal performance rating. The Committee sets a 
threshold pay-out target and a maximum pay-out target with 
straight-line vesting between the targets.

1  Alternative performance measure defined and explained in the Glossary on page 168

In exceptional circumstances, up to 20 per cent of the 
maximum bonus opportunity may be payable independent 
of the financial out-turn. For on-target achievement of the 
financial target and a good personal rating, an executive 
would earn approximately 48 per cent of the maximum 
bonus available under the annual bonus plan. Any bonus in 
excess of the on-target level is deferred into shares under the 
Deferred Bonus Plan (“DBP”). One third of the shares are 
released on each anniversary of the date of grant.

Different bonus measures and targets may apply in 
subsequent years within the overall constraints of the plan.

Long-term incentives
The Committee regularly reviews the performance measures 
applicable to the LTIP to ensure that they align with the 
Company’s strategy and reinforce financial performance. 
The performance targets are typically set by the Committee 
based on a range of factors, including the Company’s 
three-year plan, sustainability strategy and the market 
sectors in which it operates. The Committee may change the 
measures and/or targets in respect of subsequent awards. 
The Committee believes that a combination of financial, 
market-based conditions and corporate responsibility as the 
basis for the performance targets for the LTIP is best suited 
to the needs of the Company and its shareholders in order to 
reward sustained long-term performance and the creation of 
shareholder value. The performance measures for awards 
made under the LTIP in the financial year ended 31 August 
2023 were 40 per cent growth in Headline pre-tax earnings 
per share, 40 per cent based on relative TSR over three 
financial years ending 31 August 2025 compared with the 
FTSE All Share Retailers Index and 20 per cent based on 
ESG measures.

The Committee is proposing that any awards made in the 
financial year ending 31 August 2024 will have the same 
structure and be based on the following targets each 
measured over the three financial years ending 
31 August 2026:

•  40 per cent based on Headline pre-tax earnings per share 

(calculated on a pre-IFRS 16 basis). EPS has been defined as 
fully diluted (including an assumption that the convertible 
bonds issued in 2020 fully convert into shares) before 
non-underlying items (in particular, including significant 
non-recurring expenditure which was not included within 
the Group’s plans at the time the targets were set) and 
excluding IAS 19 pension charges together with other 
adjustments as considered appropriate by the Committee 
although practice has been to make limited adjustments);

•  40 per cent based on relative TSR over three financial 

years compared with the FTSE All Share Retailers Index. 
Threshold vesting will occur for TSR in line with median 
and maximum vesting will occur for TSR in line with the 
upper quartile of the comparator group; and

•  20 per cent based on the ESG measures as set out in the 

table on page 96.

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2.8 Implementation of Directors’ remuneration policy in the financial year ended 31 August 2023
This section sets out how the Directors’ remuneration policy has been implemented in the financial year ended 
31 August 2023.

Element of pay

Implementation of policy

Executive directors

Base salary

Benefits

Pension

Annual bonus

Long-term incentives

Shareholding guidelines

Carl Cowling and Robert Moorhead, in line with other senior executives, received a pay increase 
of four per cent with effect from 1 April 2023.
The current salaries are: Carl Cowling – £624,000; and Robert Moorhead – £471,328.

No changes were made to these elements of remuneration within the financial year ended 
31 August 2023 (although the cost of providing benefits may change without any action by 
the Company).
Executive directors received a car allowance, private medical insurance and life assurance, 
in addition to other benefits, during the financial year ended 31 August 2023.

The pension contributions for Carl Cowling and Robert Moorhead were reduced to align with the 
wider workforce rate of three per cent from 1 January 2023.
During the financial year ended 31 August 2023 Carl Cowling received a total benefit equivalent to 
six per cent of base salary and Robert Moorhead received a total benefit equivalent to ten per cent 
of base salary. Carl Cowling and Robert Moorhead received all of their pension contribution as a 
salary supplement after applying for fixed protection. Part of the amount otherwise paid to the 
Company’s defined contribution scheme was reduced to reflect the requirement to pay employers’ 
National Insurance.

The bonus payable for the financial year ended 31 August 2023 in respect of Carl Cowling and 
Robert Moorhead was £998,400 and £754,125 respectively.
The bonus was assessed against a sliding scale target of Headline profit before tax and non-
underlying items¹ and is then moderated (on a downwards only basis) by reference to the 
achievement of personal objectives.
The target range for the year ended 31 August 2023 and achievement of personal objectives is set 
out on pages 93 to 95.

Annual LTIP awards were again set at 335 per cent for Carl Cowling and 310 per cent for Robert 
Moorhead.
The terms of and the performance measures applicable to the LTIP awards made in the financial 
year ended 31 August 2023 are described on page 96.
Vesting of LTIP awards is determined based on the following measures: 40 per cent is based on 
EPS growth, 40 per cent is based on relative TSR and 20 per cent is based on ESG metrics. 
The performance period is three years. There is a subsequent two-year holding period.
The Committee approved these performance measures as they are directly linked to the objectives 
set out in the Group’s strategy; there is a direct link with shareholder value and there is a clear line of 
sight for participants between performance and reward.
The Committee retains a broad discretion to reduce vesting levels, including if it considers that there 
would otherwise be a windfall gain or if management fail to deliver on the Company’s overall ESG 
expectations.
The award granted in November 2020 substantially met the performance condition and 65 per cent 
of the 2020 LTIP award vested.

Carl Cowling is required to hold 300 per cent of salary in shares. Robert Moorhead is required to 
hold 250 per cent of salary in shares. In accordance with the Company’s Directors’ remuneration 
policy, Carl Cowling is expected to achieve compliance with the shareholding requirement within six 
years of him joining the Board on 26 February 2019.
As at 31 August 2023 Carl Cowling held 37,965 shares with a value of £556,947 (approximately 
89 per cent of salary) and Robert Moorhead held 203,847 shares with a value of £2,669,091 
(approximately 565 per cent of salary).
Carl Cowling is required to retain shares worth 300 per cent of salary (or his actual holding if lower) 
and Robert Moorhead (or any other executive directors) to retain shares worth 250 per cent of 
salary (or his actual holding if lower) for two years post-cessation of employment. This requirement 
applies to new awards and all unvested awards from the adoption of the Directors’ remuneration 
policy in January 2022.

1  Alternative performance measure defined and explained in the Glossary on page 168

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Element of pay

Implementation of policy

Malus/clawback

Non-executive directors

Annual fees

The annual bonus plan, DBP and LTIP rules include a provision for clawback (before or within a 
period of three years following payment or vesting or earlier change of control) of a bonus or award 
if (a) the Company materially misstated its financial results and as a result the bonus or award was 
made, paid or vested to a greater extent than it should have been (b) the extent to which any 
performance target or other condition was met was based on an error or inaccurate or misleading 
information or assumptions and as a result the bonus or award was made, paid or vested to a 
greater extent than it should have been (c) the Committee concludes that circumstances arose 
during the bonus year or vesting period which would have warranted summary dismissal of the 
individual concerned or (d) there is an event of insolvency having regard to the involvement of the 
individual executive in the circumstances which led to such insolvency.

The current fee of the Chair of the Board is £320,000 and this did not increase with other annual 
increases in April 2023 in view of the Chair’s recent appointment. In assessing Chair fees as part of 
the Chair succession process, the Committee noted the increased fee levels for this role generally 
and took into account the increasing complexity of the Group’s international operations and global 
strategic positioning together with reviewing relevant benchmarking from FIT.
The fees of the non-executive directors were increased with effect from 1 April 2023. The current 
fees are £62,400 for the role of non-executive director with additional fees of:
(i) £15,600 payable for the role of Senior Independent Director (“SID”); and 
(ii) £15,600 payable for being the Chair of the Audit, ESG or Remuneration Committee.

2.9 Implementation of Directors’ remuneration policy in the financial year ending 31 August 2024
This section sets out how the Directors’ remuneration policy will be implemented in the financial year ending 31 August 2024.

Element of pay

Implementation of policy

Executive directors

Base salary

Benefits

Pension

Annual bonus

Long-term incentives

Shareholding guidelines

Carl Cowling and Robert Moorhead will be eligible, in line with other head office staff, for any 
increase in salary from 1 April 2024 following the March 2024 review.

No changes are expected to be made to these elements of remuneration within the financial year 
ending 31 August 2024.

The pension contributions for Carl Cowling and Robert Moorhead are three per cent in line with the 
wider workforce.

The bonus opportunity for Carl Cowling and Robert Moorhead will remain at 160 per cent of annual 
salary. It is envisaged that the bonus metrics will be based on a matrix of financial and personal 
performance. The Committee will publish the Group targets for that financial year in next year’s 
report and, consistent with market practice, has elected not to pre-disclose them (or give numerical 
personal objectives) on the basis of commercial sensitivity. Any bonus in excess of the on-target 
level will be deferred into shares.

Annual LTIP awards will remain at 335 per cent of salary for Carl Cowling and 310 per cent for 
Robert Moorhead. Vesting of LTIP awards is determined based on the following measures: 40 per 
cent is based on EPS growth as described on page 96, 40 per cent is based on relative TSR and 
20 per cent on ESG measures. The level of award vesting for threshold performance is 25 per cent. 
The EPS performance targets will be based on the growth in Headline pre-tax earnings per share. 
The TSR condition remains a median to upper quartile scale relative to the FTSE All Share Retailers 
Index constituents. The ESG measures are a reduction in Scope 1 and 2 carbon emissions; 
engagement with suppliers in respect of reducing Scope 3 carbon emissions; meeting senior 
leadership team gender and ethnic diversity targets.

Carl Cowling is required to hold 300 per cent of salary in shares and Robert Moorhead is required to 
hold 250 per cent of salary in shares. The post-cessation share ownership guidelines require Carl 
Cowling to retain shares worth 300 per cent of salary (or his actual holding if lower) and Robert 
Moorhead (or any other executive directors appointed) to retain shares worth 250 per cent of salary 
(or actual holding if lower) for two years post-cessation of employment. This requirement applies to 
new awards and all unvested awards from the adoption of the Directors’ remuneration policy in 
January 2022.

Malus/clawback

No changes are expected to be made to the malus and clawback provisions set out in the annual 
bonus plan, DBP and LTIP rules.

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The Directors’ remuneration policy in respect of the non-executive directors will be applied as follows:

Element of pay

Implementation of policy

Non-executive directors

Annual fees

The fees of the Chair and non-executive directors will be subject to a review in March 2024.

2.10 Summary of non-executive directors’ remuneration 2023 (audited)
The table below summarises the total remuneration for non-executive directors as a single figure for the financial year ended 
31 August 2023. Non-executive directors are not paid a pension and do not participate in any of the Company’s variable 
incentive schemes:

Base fee
£’000

Committee/SID fee
£’000

Benefits(a)
£’000

Total
£’000

Annette Court(b)
Kal Atwal(c)
Colette Burke(d)
Nicky Dulieu
Simon Emeny
Marion Sears
Directors who resigned during the year
Henry Staunton(e)
Maurice Thompson(f)
Directors who resigned in 2022
Annemarie Durbin(g)
Total £’000s

2023

255
61
10
61
61
61

64
23

–
596

2022

2023

2022

2023

2022

–
57
–
57
57
34

244
57

23
529

–
15
–
15
15
15

–
–

–
60

–
13
–
13
13
8

–
–

5
52

–
1
–
–
–
–

–
–

–
1

–
–
–
1
–
–

–
2

–
3

2023

255
77
10
76
76
76

64
23

–
657

2022

–
70
–
71
70
42

244
59

28
584

a)   Benefits primarily consist of travel and subsistence costs incurred in the normal course of business, in relation to meetings on Board and Committee matters and other 

Company events which are considered taxable.

b) Annette Court was appointed as a non-executive director on 1 September 2022 and was appointed Chair with effect from 1 December 2022.

c)  Kal Atwal stepped down as a director of the Company on 12 September 2023.

d) Colette Burke was appointed as a non-executive director on 1 July 2023.

e)  Henry Staunton stepped down as a director of the Company on 30 November 2022.

f)  Maurice Thompson stepped down as a director of the Company on 18 January 2023.

g) Annemarie Durbin stepped down as a director of the Company on 19 January 2022.

2.11 Summary of executive directors’ remuneration 2023 (audited)
The table below summarises the total remuneration for executive directors as a single figure for the financial year ended 
31 August 2023:

Salary
£’000

Benefits(a)
£’000

Pension(b)
£’000

Total fixed  
remuneration
£’000

Annual bonus(c)
£’000

LTI(d)
£’000

Total variable  
remuneration
£’000

Total  
remuneration
£’000

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

2023

2022

Carl Cowling
Robert  
Moorhead
Total £’000s

610 585
461 445

15
14

14
14

37
46

73 662
109
521

672 998 960 1,254
568
929

754

725

1,071 1,030

29

28

83

182 1,183 1,240 1,752 1,685 2,183

–
–

–

2,252 960
1,683

2,914 1,632
725 2,204 1,293

3,935 1,685

5,118 2,925

a)  Benefits relate to the provision of a car allowance, private medical insurance and life assurance.

b) The pension figures in the table above are the salary supplement received in lieu of any pension contribution into the Company’s defined contribution pension scheme.

c)  The performance measures for the annual bonus, and achievement against them, together with details of the level of deferral are set out on pages 93 to 95.

d) The performance measures for the LTIP, and achievement against them, are set out on page 97. The performance conditions for the awards granted in November 2020 were 
substantially met and 65 per cent of the award vested and the remaining 35 per cent lapsed. The share price used to calculate the LTI figure in the table is 1511.7p, being the 
average share price for the Company over the last quarter of the financial year ended 31 August 2023. The LTI figures in the table for 2023 include share price appreciation of 
£43,000 for Carl Cowling and £32,000 for Robert Moorhead as the share price as at the date of grant on 19 November 2020 was 1459.33p.

The total aggregate emoluments (excluding LTI) paid to the Board in the financial year ended 31 August 2023 was 
£3,592,000 and in the financial year ended 31 August 2022 was £3,509,000.

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Additional information

2.12 Payments made to former directors (audited)
Stephen Clarke stepped down as Group Chief Executive on 31 October 2019. Under the rules of the LTIP, Stephen Clarke was 
treated as a good leaver and retained a reduced number of unvested awards. During the year, Stephen Clarke exercised the 
balance of his 2017 LTIP award which vested in 2020 but was subject to a two year holding period. 

Stephen Clarke also retained awards under the DBP. These awards vested in respect of 2,360 shares in the financial year 
ended 31 August 2023.

No other payments were made in the financial year ended 31 August 2023 to former directors of the Company.

2.13 Payments for loss of office (audited)
No payments were made in respect of any director’s loss of office in the financial year ended 31 August 2023.

2.14 Assessing pay and performance
You can see how the Company has generated shareholder value since 2013 in the TSR graph below. As can be seen from the 
graph, the Company generated a return of 109 per cent over the financial year ended 31 August 2023 compared to the FTSE 
All Share Retailers Index which generated a return of 17 per cent over the same period.

Total shareholder return performance since 31 August 2013

300

250

200

150

100

50

0

2013

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

Accounting year end

WH Smith PLC

FTSE All Share Retailers Index

a)  The graph illustrates the TSR performance on a cumulative basis (with dividends reinvested) as at the end of each of the last ten financial years compared with the FTSE All 

Share Retailers Index (the “Index”) over the same period.

b) The Company is a member of the Index and, as such, this sector was considered to be the most appropriate comparator group upon which a broad equity market index 

is calculated.

The table below summarises the Group Chief Executive’s remuneration and how the Company’s variable pay plans have paid 
out over the past ten years.

Financial year ended 31 August
2023
2022
2021
2020 – from 1 November 2019
2020 – until 31 October 2019
2019
2018
2017
2016
2015
2014

CEO
Carl Cowling
Carl Cowling
Carl Cowling
Carl Cowling
Stephen Clarke
Stephen Clarke
Stephen Clarke
Stephen Clarke
Stephen Clarke
Stephen Clarke
Stephen Clarke

Single figure of total 
remuneration
£’000
2,914
1,632
1,183
531
221
3,416
2,879
4,112
5,179
4,148
2,546

Annual bonus (vesting versus 
maximum opportunity)
%
100
100
63
–
–
100
93
98
100
100
100

Long-term incentive (vesting 
versus maximum opportunity) 
%
65
–
–
13
13
69
58
81
98
100
100

WH Smith PLC Annual Report and Accounts 2023

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Directors’ remuneration report continued

2.15 Annual change in remuneration of each director compared to employees
The table below shows the percentage changes in the remuneration of each director (salary/fees, annual bonus and taxable 
benefits) from financial year to subsequent financial year over the four financial years to 31 August 2023 compared with the 
percentage changes in the average of those components of pay for UK employees employed by WH Smith Retail Holdings 
Limited over that period. The Company has chosen to voluntarily disclose this information, given that WH Smith PLC is not 
an employing company.

Financial year ended 31 August
Carl Cowling
Robert Moorhead
Annette Court(a)
Kal Atwal(b)
Colette Burke (c)
Nicky Dulieu
Simon Emeny
Marion Sears
UK employees

Salary/fee increase/(decrease)  

Annual bonus increase/(decrease)  

Taxable benefits increase/(decrease)  

2023

2022

2021

2020

2023

2022

%

4
4
–
9
–
9
9
81
11

6
1
–
119
–
15
4
–
8

14
5
–
–
–
–
14
–
5

140
5
–
–
–
–
111
–
7

4
4
n/a
n/a
n/a
n/a
n/a
n/a
(4)

75
103
n/a
n/a
n/a
n/a
n/a
n/a
47

2021

100
100
n/a
n/a
n/a
n/a
n/a
n/a
100

%

2020

(100)
(100)
n/a
n/a
n/a
n/a
n/a
n/a
(100)

2023

7
–
–
100
–
(100)
–
–
15

2022

10
–
–
–
–
100
–
–
(16)

%

2021

2020

–
–
–
–
–
–
–
–
3

100
–
–
–
–
–
–
–
18

a)  Annette Court was appointed as a non-executive director on 1 September 2022 and was appointed Chair with effect from 1 December 2022.

b) Kal Atwal stepped down as a director of the Company on 12 September 2023.

c)  Colette Burke was appointed as a non-executive director on 1 July 2023.

2.16 Group Chief Executive pay compared to pay of UK employees
The ratios comparing the total remuneration of the Group Chief Executive (as included in the single total figure of remuneration 
table on page 90) to the remuneration of the 25th, 50th and 75th percentile of our UK employees are set out below. 
The disclosure will build up over time to cover a rolling ten-year period.

We expect the pay ratio to vary from year to year, driven largely by the variable pay outcome for the Group Chief Executive, 
which will significantly outweigh any other changes in pay at WH Smith.

Group Chief Executive pay ratios
Financial year ended 31 August

2023

2022

2021

2020

2019

Method

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

Option A

Option A

Option A

Option A

Option A

135:1

87:1

70:1

43:1

239:1

135:1

86:1

70:1

41:1

207:1

107:1

65:1

52:1

33:1

201:1

WH Smith has chosen to use Option A to calculate its Group Chief Executive pay ratio as it believes that it is the most robust 
way for it to calculate the three ratios from the options available in the Regulations.

Total remuneration for all UK full-time equivalent employees of the Company on 31 August 2023 has been calculated in line 
with the single figure methodology and reflects their actual earnings received in the financial year ended 31 August 2023 
(excluding business expenses). Set out in the table below is the base salary and total pay and benefits for each of 
the percentiles.

£

Salary

Total pay and benefits

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

21,598

21,598

21,598

21,598

27,030

27,340

The Company believes the median pay ratio for the year ended 31 August 2023 is consistent with the pay, reward and 
progression policies for the Company’s UK full-time equivalent employees. This group is the most appropriate comparator 
for the Group Chief Executive as he is a full-time employee based in the UK and approximately 71 per cent of all WH Smith 
employees are based in the UK. The increase in the pay ratios in 2023 as compared to 2022 is attributable to the increase in 
base pay and the amount of variable remuneration received by the Group Chief Executive.

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Additional information

2.17 Relative importance of spend on pay
The table below shows the total cost of remuneration paid to or receivable by all employees in the Group as well as dividends 
paid during the financial year ended 31 August 2023. There were not considered to be any other significant distributions and 
payments or other uses of profit or cash flow deemed by the directors to assist in understanding the relative importance of 
spend on pay for the purposes of the table below.

Total cost of remuneration

Distribution to shareholders

2022
£m

293

2023
£m 

367

% change

25

2022
£m

–

2023
£m 

22

% change

N/A

2.18 Annual bonus targets (audited)
The performance targets used under the annual bonus plan are normally set annually to support the Company’s strategic 
priorities and reinforce financial performance. The performance targets are set by the Committee based on a range of factors, 
principally the Company’s budget as approved by the Board. The Committee agreed that the performance targets for the 
annual bonus plan for the financial year ended 31 August 2023 should be based on Headline profit before tax and non-
underlying items¹.

Under the annual bonus plan, participants can earn a bonus based on the achievement of a financial target and a personal 
rating measured against one or more specific (financial and/or non-financial) objectives. The maximum level of bonus paid 
to a participant in the plan is dependent on the achievement of both the maximum financial target and the highest personal 
performance rating. The Committee sets a threshold pay-out target and a maximum pay-out target with straight-line vesting 
between the targets.

For the financial year ended 31 August 2023, no bonus was payable unless both the threshold financial target and at least 
an acceptable personal rating (i.e. “Developing”) were achieved. For on-target achievement of the profit target and a good 
personal rating (i.e. “Strong”), an executive would earn approximately 48 per cent of the maximum bonus available under 
the plan. Any bonus payable will be paid in cash and shares.

Bonuses for the financial year ended 31 August 2023 could be earned according to the following scale (as a percentage 
of each executive’s respective maximum):

Financial performance against Headline  
Group profit before tax1 target
Max: £141.75m

Target: £135m

Threshold: £114.75m

Interpolation between points in the matrix is permitted.

Role model
100%

80%

40%

Outstanding
80%

64%

32%

Strong
60%

48%

24%

Developing
40%

32%

16%

Underachiever
0%

0%

0%

1  Alternative performance measure defined and explained in the Glossary on page 168

WH Smith PLC Annual Report and Accounts 2023

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Directors’ remuneration report continued

The executive directors’ personal ratings are based on a range of objectives. Carl Cowling’s personal objectives included:

Objective

Achievement

Deliver strategy review •  Carl Cowling undertook and presented the strategy review and set out clear actions for approval 

by the Board

Supply Chain and 
Systems transformation

Develop the talent 
and succession 
pipeline of the senior 
leadership team

•  Successfully delivered against those objectives over the remainder of the year with Headline PBT 

up 96 per cent compared to 2022

•  Development of the Supply Chain and Systems transformation road map for Board approval

•  Reviewed risks, opportunities and valuations for proposed plans

•  Senior Leadership Team performed strongly throughout the year

•  Retained the current highly experienced and regarded team despite significant pressure in the 

external recruitment market

•  The Board approved the succession plan for the senior leadership team

Global Food Offer

•  Carl Cowling successfully oversaw the creation and development of both a premium food offer 

and meal deal range for the Group’s key global markets

•  Successful roll-out of the plan across all businesses. New food offer well received by landlords 

and customers

North American 
operating model

•  Carl Cowling launched various initiatives following a review of the North American 

operating model

•  Creation of a plan for upgrading the IT infrastructure and supply chain to allow accelerated 

expansion of the North American business

ESG – Net Zero

•  Setting ambitious targets on climate action which are SBTi approved, reducing waste and 

protecting natural resources. By 2030 reduce absolute Scope 1 and 2 GHG emissions by 80 per 
cent; by 2025 reducing waste, minimising plastic; and by 2025 ensure forestry materials in own-
brand products and core non-trade products come from recycled or certified sources

•  Launched initiative of encouraging suppliers to sign up to Scope 3 science based targets

•  The Board approved the Group’s carbon transition plan for the business to be Net Zero by 2050

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Financial statements

Additional information

Robert Moorhead’s personal objectives included:

Objective

Achievement

Deliver strategy review •  Robert Moorhead undertook and presented the strategy review and set out clear actions for 

approval by the Board

•  Successfully delivered against those objectives over the remainder of the year with Headline PBT 

up 96 per cent compared to 2022

Deliver ESG 
commitments – TCFD 

•  Robert Moorhead undertook and presented the plan for the Company to meet all of the 11 TCFD 

requirements as set out in the Sustainability section of the Annual Report on pages 39 to 48

•  Robert Moorhead successfully delivered the actions over the remainder of the year so that the 

Company now fully meets the TCFD reporting requirements

Develop Finance Team •  Developing a highly experienced finance team

•  The Board approved the succession plan for the finance team

To commence 
refinancing of facilities 

•  Robert Moorhead undertook and presented the strategy for the refinancing of the Group’s facilities 

and set out clear actions for approval by the Board

•  Robert Moorhead successfully delivered against those objectives and the Company completed the 

refinancing of the Group’s facilities in June 2023

Work with the Trustees 
of the DB pension 
scheme

•  Robert Moorhead successfully worked with the Trustees of the Group’s Defined Benefit 

Pension Scheme

ESG – Net Zero

•  Setting ambitious targets on climate action which are SBTi approved, reducing waste and 

protecting natural resources. By 2030 reduce absolute Scope 1 and 2 GHG emissions by 80 per 
cent; by 2025 reducing waste, minimising plastic; and by 2025 ensure forestry materials in own-
brand products and core non-trade products come from recycled or certified sources

•  Launched initiative of encouraging suppliers to sign up to Scope 3 science based targets

•  The Board approved the Group’s carbon transition plan for the business to be Net Zero by 2050

The Company’s Headline profit before tax and non-underlying items¹ for the financial year ended 31 August 2023 was £143m. 
This performance resulted in approximately 2,420 employees across the Group also receiving a bonus under the annual 
bonus plan for the financial year ended 31 August 2023. Both Carl Cowling and Robert Moorhead were awarded a Personal 
Rating of Role Model and following the successful achievement of all of his key personal objectives, Carl Cowling will receive 
a bonus payment of £998,400 of which £519,168 will be deferred into shares for a period of up to three years. Following the 
successful achievement of all of his key personal objectives, Robert Moorhead will receive a bonus payment of £754,125 of 
which £392,145 will be deferred into shares for a period of up to three years.

For the annual bonus plan for the financial year ending 31 August 2024, the bonus metrics will also be based on a similar 
matrix of financial and personal performance with the financial performance measure being Headline profit before tax and 
non-underlying items¹. The financial bonus metrics will apply across the Group’s bonus plans, so that the whole organisation is 
focused on delivering financial performance via the metrics that are applicable to each business. The Committee will publish 
the Group targets for that financial year in next year’s report and, consistent with market practice, has elected not to pre-
disclose them (or give numerical personal objectives) on the basis of commercial sensitivity. Any bonus payable in respect of 
the financial year ending 31 August 2024 will be paid in cash and shares. Any bonus payable over target will be deferred into 
shares for a period of up to three years under the DBP. The shares will be released one third on each anniversary of the date 
of grant irrespective of whether the recipient is an employee of the Company (other than in a case of termination 
for misconduct).

1  Alternative performance measure defined and explained in the Glossary on page 168

WH Smith PLC Annual Report and Accounts 2023

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Directors’ remuneration report continued

2.19 Share plans (audited)
The Committee regularly reviews the performance conditions applicable to the LTIP to ensure that they align with the 
Company’s strategy and reinforce financial performance. The Committee may change the conditions and/or targets in respect 
of subsequent awards. The Committee retains a broad discretion to reduce vesting levels, including if it considers that there 
would otherwise be a windfall gain or if management fail to deliver on the Company’s ESG expectations.

The performance condition for awards granted under the LTIP in the financial year ending 31 August 2023 were based on the 
following conditions each measured at the end of the three financial years to 31 August 2025:

•  40 per cent based on Headline pre-tax earnings per share¹ (calculated on a pre-IFRS 16 basis) of 100p to 125p with 25 per cent 
of this component vesting at threshold increasing on a straight-line basis to 100 per cent at maximum. EPS is defined as fully 
diluted (including an assumption that the convertible bonds issued in 2020 fully convert into shares) before exceptional items 
and excluding IAS 19 pension charges together with other adjustments as considered appropriate by the Committee 
(although practice has been to make limited adjustments);

•  40 per cent based on relative TSR over three financial years compared with the FTSE All Share Retailers Index. 

Threshold vesting will occur for TSR in line with median and maximum vesting will occur for TSR in line with the upper 
quartile of the comparator group consistent with prior awards. FIT independently carries out the relevant TSR growth 
calculation for the Company; and

•  20 per cent based on the Company’s ESG strategy as set out in the table below:

Target
Minimum – 25% vesting

Maximum – 100% vesting

Reduction in Scope  
1 and 2 emissions intensity 
(tonnes CO₂e per m2)
5%

Scope 3 emissions: 
Target engagement of 
suppliers by emissions 
who will have approved 
science-based targets 
by 2025
35%

Gender Diversity 
Increase in %  
of women in Senior 
Leadership team
5%

Employee 
Engagement Score 
% improvement
Maintain

15%

45%

10%

5%

The performance condition for awards granted under the LTIP in the financial year ending 31 August 2024 will be based on 
the following conditions each measured at the end of the three financial years to 31 August 2026: 

•  40 per cent based on Headline pre-tax earnings per share¹ (calculated on a pre-IFRS 16 basis) of 121p to 146p with 25 per 

cent of this component vesting at threshold increasing on a straight-line basis to 100 per cent at maximum. As in previous 
years, EPS has been defined as fully diluted (assuming that the convertible bonds issued in 2020 fully convert into shares) 
and before non-underlying items and excluding IAS 19 pension charges. This year the Committee has also reserved the 
flexibility to exclude specific non-recurring investment expenditure that was not included in the Group’s plans at the time 
the targets were set. The purpose of this flexibility is to ensure a fair measurement of performance and to avoid the EPS 
targets acting as a disincentive to any investments or major projects which the Board may approve to underpin the 
long-term growth strategy. A full explanation of any excluded costs would be provided at the time of vesting;

•  40 per cent based on relative TSR over three financial years compared with the FTSE All Share Retailers Index. 

Threshold vesting will occur for TSR in line with median and maximum vesting will occur for TSR in line with the upper 
quartile of the comparator group consistent with prior awards. FIT independently carries out the relevant TSR growth 
calculation for the Company; and

•  20 per cent based on the Company’s ESG strategy as set out in the table below:

Target
Minimum – 25% vesting

Maximum – 100% vesting

Reduction in Scope 1 
and 2 emissions target 
(tonnes CO₂e)
8,960

Scope 3 emissions:
Target engagement of 
suppliers by emissions 
who will have approved 
science-based targets
by 2026
45%

Gender Diversity: 
% of women in Senior 
Leadership team 
40%

Ethnic Diversity:
% of employees of ethnic 
background in Senior
Leadership team
6%

8,491

60%

42%

10%

Outstanding awards
The performance conditions for the awards granted in November 2020 were substantially met and 65 per cent of the award 
vested and the remaining 35 per cent lapsed. The Committee determined that the formulaic out-turn under the LTIP was 
appropriate and should be applied without discretionary adjustment as it was satisfied that the Company’s TSR was reflective 
of the Company’s underlying financial performance and that nothing occurred to negatively impact the performance 
achieved during the performance period. 

1  Alternative performance measure defined and explained in the Glossary on page 168

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Financial statements

Additional information

Details of the conditional awards (in the form of nil-cost options) to acquire ordinary shares of the Company granted to 
executive directors are as follows:

Number of
shares subject
to awards at
31 August 
2022(a)

Number of 
shares  
subject 
to awards 
granted 
during  

Number of 
dividend  
accrual 
shares  
awarded  
during  

Number of 
shares  
subject to 
awards  
exercised 
during  

Number of 
shares  
subject 
to awards 
lapsed  
during  

the year

the year

the year

the year(b)

Number 
of shares 
subject to 
awards at  
31 August 
2023(c)

Share price  
at date  
of grant 
(pence)(d)

Face value of 
award at date 
of grant 
£’000

Exercise period

Carl Cowling
LTIP 2017(e)
LTIP 2019
DBP 2019(f)
LTIP 2020(g)
LTIP 2021(h)
DBP 2021(f)
LTIP 2022(i)
DBP 2022(f)

Total

Robert Moorhead
LTIP 2017(e)
LTIP 2019
DBP 2019(f)
LTIP 2020(g)
LTIP 2021(h)
DBP 2021(f)
LTIP 2022(i)
DBP 2022(f)

5,104

79,557

1352

126,257

122,769

8,132

–

–

–

–

–

–

–

–

146,430

36,367

343,171

182,797

7,982
61,701

1,343

93,468

86,934

5,286

–
–

–

–

–

–

–

–

102,349

27,736

Total

256,714 130,085

–

–

–

–

–

–

–

–

–

–
–

–

–

–

–

–

–

–

5,104

–

–

79,557

1,352

–

–

2,710

–

–

–

–

–

–

–

–

–

–

–

126,257

122,769

5,422

146,430

36,367

9,166

79,557 437,245

7,982
–

1,343

–

–

1,762

–

–

–
61,701

–

–

–

–

–

–

–
–

–

93,468

86,934

3,524

102,349

27,736

11,087

61,701

314,011

2036.67

2210.67

2258.67

1459.33

1569.00

1569.00

1372.67

1372.67

2036.67
2210.67

2258.67

1459.33

1569.00

1569.00

1372.67

1372.67

743 26.10.20 – 26.10.27

1,759 05.11.24 – 05.11.29

90 24.10.20 – 24.10.29

1,843

1,926

128

2,010

499

19.11.25 – 19.11.30

19.11.26 – 19.11.31

19.11.22 – 19.11.31

21.11.27 – 21.11.32

21.11.23 – 21.11.32

1,161 26.10.20 – 26.10.27
1,364 05.11.24 – 05.11.29

90 24.10.20 – 24.10.29

1,364

1,364

83

1,405

381

19.11.25 – 19.11.30

19.11.26 – 19.11.31

19.11.22 – 19.11.31

21.11.27 – 21.11 32

21.11.23 – 21.11 32

a)  The number of shares subject to awards is the maximum (100 per cent) number of shares that could be received by the executive if the performance targets are fully met 

except that, consistent with market practice, any part of the awards which vest will benefit from the accrual of dividend roll-up.

b) The performance conditions for the 2019 LTIP awards were not met and the awards lapsed.

c)  No awards have been granted to directors between 1 September 2023 and 9 November 2023.

d) The share price used for calculating the awards at the date of grant is the average of the middle market quotations for the Company’s Ordinary Shares as derived from the 

London Stock Exchange Daily Official List for the three business days prior to the date of grant.

e)  In respect of the award granted on 26 October 2017 under the LTIP held by Carl Cowling, the vested shares became exercisable on the fifth anniversary of the date of grant. 
The value of the 5,104 shares on the exercise date was £69,689.64 (13.6539p per ordinary share). In respect of the award granted on 26 October 2017 under the LTIP held by 
Robert Moorhead, the vested shares became exercisable on the fifth anniversary of the date of grant. The value of the 7,982 shares on the exercise date was £108,985.63 
(13.6539p per ordinary share).

f)  The awards granted in the financial years ended 31 August 2022 and 31 August 2023 under the DBP will be released one third on each anniversary of the date of grant. 

Details of the awards are set out on page 97. The awards accrue the benefit of any dividends paid by the Company and are not subject to performance conditions. In respect 
of the award granted on 24 October 2019 held by Carl Cowling, 1,352 shares vested with a total exercise value of £18,460.11 (13.6539p per ordinary share). In respect of the 
award granted on 24 October 2019 held by Robert Moorhead, 1,343 shares vested with a total exercise value of £18,337.22 (13.6539p per ordinary share). In respect of the 
award granted on 19 November 2021 held by Carl Cowling, 2,710 shares vested with a total exercise value of £37,002.14 (13.6539p per ordinary share). In respect of the award 
granted on 19 November 2021 held by Robert Moorhead, 1,762 shares vested with a total exercise value of £24,058.22 (13.6539p per ordinary share).

g) The performance condition for awards granted in the financial year ended 31 August 2021 under the LTIP was based on the Company’s TSR performance against the FTSE All 

Share General Retailers Index constituents. Vesting will occur on the following basis: Below median – Nil; Median – 25 per cent; Upper quartile – 100 per cent; and on a 
straight-line basis between 25 per cent and 100 per cent. The performance conditions were substantially met with 65 per cent of the shares subject to the awards vesting. As 
a result, the total number of shares vesting for Carl Cowling will be 82,985 shares including 918 dividend accrual shares and for Robert Moorhead 61,434 shares including 680 
dividend accrual shares. The Committee confirmed it was satisfied that the Company’s TSR was reflective of its underlying financial performance and that nothing occurred 
to negatively impact the performance achieved during the performance period. The award is subject to a two year holding period.

h) The performance conditions for awards granted on 19 November 2021 under the LTIP were:

(i)   50 per cent based on the Company’s TSR performance against the FTSE All Share Retailers Index constituents. Vesting will occur on the following basis: below median 

– Nil; median – 25 per cent; upper quartile – 100 per cent; and on a straight-line basis between 25 per cent and 100 per cent; and 

(ii)   50 per cent based on growth in the adjusted diluted EPS of the Company. Vesting will occur on the following basis: below 75p – Nil; 75p – 25 per cent; 110p or more – 100 per 
cent; and on a straight-line basis between 25 per cent and 100 per cent. For these purposes, EPS will be determined by reference to fully diluted EPS before exceptional 
items and will exclude IAS 19 pension charges from the calculation, adjusted as considered appropriate by the Committee to ensure consistency. The awards are subject to a 
two-year holding period and will become exercisable on the fifth anniversary of the date of grant.

i)  The awards granted in the financial year ended 31 August 2023 under the LTIP will only vest to the extent that the performance targets as set out on page 96 are satisfied.

j)  None of the Board participate or hold shares in the Company’s Sharesave Scheme.

WH Smith PLC Annual Report and Accounts 2023

97

 
 
 
Corporate governance

Directors’ remuneration report continued

2.20 WH Smith Employee Benefit Trust
The WH Smith Employee Benefit Trust (the “Trust”) is used to facilitate the acquisition of ordinary shares in the Company 
to satisfy awards granted under the Company’s share plans. The Trust is a discretionary trust, the sole beneficiaries being 
employees (including executive directors) and former employees of the Group and their close relations. The Trustee is 
Computershare Trustees (C.I.) Limited, an independent professional trustee company based in Jersey. The Company intends 
that the ordinary shares in the Trust will be used to satisfy all outstanding awards and options made under the Company’s 
share plans. The Trustee may exercise all rights attached to the shares held in the Trust in accordance with their fiduciary 
duties and the relevant plan rules or other governing documents. The Trustee has agreed to waive its rights to all dividends 
payable on the ordinary shares held in the Trust. 

Following purchases of 522,508 shares in the financial year ended 31 August 2023, the number of WH Smith PLC shares held 
in the Trust at 31 August 2023 was 1,031,943. The Group’s accounting policy with respect to the Trust is detailed within Note 1 
to the financial statements (see page 119) and movements are detailed in the Group statement of changes in equity on 
page 118.

2.21 Dilution limits
Awards under the LTIP are currently satisfied using market purchase shares which may be acquired by the Trust as described 
in the paragraph above. WH Smith’s share plans comply with recommended guidelines on dilution limits, and the Company 
has always operated within these limits.

2.22 Directors’ interests in shares (audited)
The beneficial interests of the directors and their immediate families in the ordinary shares of the Company are set out below:

Number of shares subject to holding periods

Number of shares subject  
to performance conditions

Number of ordinary shares

DBP

LTIP

LTIP

31 August 2023 
(or date of 
leaving)

31 August 2022  
(or date of 
appointment)

31 August 
2023 

31 August
2022

31 August 
2023 

31 August
2022

31 August 
2023 

31 August
2022

Kal Atwal

Colette Burke

Annette Court

Carl Cowling

Nicky Dulieu

Simon Emeny

Robert Moorhead

Marion Sears

3,608

–

6,000

37,965

2,500

4,427

203,847

7,600

Directors who resigned during the year

Henry Staunton

Maurice Thompson

39,523

3,452

3,608

–

3,000

33,108

2,500

4,427

197,973

5,000

39,523

3,452

–

–

–

–

–

–

41,789

9,484

–

–

–

–

31,260

6,629

–

–

–

–

–

–

a)  Kal Atwal stepped down as a director of the Company on 12 September 2023.

b) Colette Burke was appointed as a non-executive director on 1 July 2023.

c)  Annette Court was appointed as a non-executive director on 1 September 2022.

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

5,104

395,456

328,583

–

–

–

–

–

–

7,982

282,751

242,103

–

–

–

–

–

–

–

–

–

d) The LTIP amount above is the maximum potential award that may vest subject to the performance conditions described on pages 96 and 97.

e)  The performance conditions for the awards granted in November 2020 were substantially met and 65 per cent of the award vested and the remaining 35 per cent lapsed.

f)  There has been no further change in the directors’ interests shown above between 1 September 2023 and 9 November 2023.

g) The middle market price of an ordinary share at the close of business on 31 August 2023 was 1467p (31 August 2022: 1429.50p).

h) See Table of Outstanding awards on page 97 for details of awards exercised during the financial year ended 31 August 2023.

i)  Henry Staunton stepped down as a director of the Company on 30 November 2022.

j)  Maurice Thompson stepped down as a director of the Company on 18 January 2023.

98

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

2.23 Voting at the Annual General Meeting
Statement of voting at 2022 AGM
The table below shows the voting outcome at the Annual General Meeting on 19 January 2022 for approval of the Directors’ 
remuneration policy:

Resolution
Approval of Directors’ remuneration policy

Votes for
99,470,149

% for
88.36%

Votes
against
13,100,796

Total 
% against
votes cast
11.64% 112,570,945

Votes
withheld
169,032

Statement of voting at 2023 AGM
The table below shows the voting outcome at the Annual General Meeting on 18 January 2023 for approval of the annual 
Directors’ remuneration report:

Resolution
Approval of Directors’ remuneration report

Votes for
111,077,545

% for
99%

Votes
against
1,119,902

% against
1%

Total 
votes cast
112,197,447

Votes
withheld
52,097

A vote withheld is not a vote in law and is not counted in the calculation of the proportion of votes ‘for’ and ‘against’ 
a resolution.

3. The Directors’ remuneration policy: extract
The Directors’ remuneration policy was approved by shareholders at the Annual General Meeting held on 19 January 2022 
and applies from that date. The Directors’ remuneration policy table is set out below for information only. The full Directors’ 
remuneration policy is set out on pages 61 to 72 of the 2021 Annual report and accounts which is available in the investor 
relations section of the Company’s website at whsmithplc.co.uk/investors.

The following table explains the different elements of remuneration we pay to our executive directors:

Element and purpose

Policy and opportunity

Operation and performance measures

•  Base salary is paid monthly in cash.

•  Base salaries are reviewed typically annually 
with any changes normally taking effect 
from 1 April.

Base salary

This is the basic element 
of pay and reflects the 
individual’s role and 
position within the Group, 
with some adjustment to 
reflect their capability and 
contribution. Base salary is 
used to attract and retain 
executive directors who 
can deliver our strategic 
objectives and create 
shareholder value.

•  While base salaries are reviewed each year, 
the Company’s policy is not automatically 
to award an inflationary increase. 
When reviewing salaries, the Committee 
takes into account a range of factors 
including the Group’s performance, market 
conditions, the prevailing market rates for 
similar positions in comparable companies, 
the responsibilities, individual performance 
and experience of each executive director 
and the level of salary increases awarded to 
employees throughout the Group.

•  Base salaries are benchmarked against 
both FTSE 250 companies and other 
leading retailers. While the Committee 
applies judgement rather than setting 
salaries by reference to a fixed percentile 
position, its general approach is to 
constrain base salaries to a median or 
lower level.

•  While the Committee’s general approach is 
to keep salaries at or below median, and, in 
the normal course, would not expect salary 
increases to be higher than the average for 
other head office staff, given the need for a 
formal cap, the Committee had limited the 
maximum salary in the previous policy 
which it may award to £680,000 (as 
increased by RPI from January 2019, 
approximately £739,000 at the year-end). 
No changes to this cap are proposed.

WH Smith PLC Annual Report and Accounts 2023

99

Corporate governance

Directors’ remuneration report continued

Element and purpose

Policy and opportunity

Operation and performance measures

Benefits

To provide other benefits 
valued by the recipient 
which assist them in 
carrying out their duties 
effectively. Competitive 
benefits assist in 
attracting and retaining 
executive directors.

Pension

To aid retention and remain 
competitive within the 
marketplace. The pension 
provides an income 
following retirement.

•  Benefits received by executive directors 
comprise a car allowance, staff discount, 
private medical insurance and life assurance.

•  While the Committee does not consider it to 
form part of benefits in the normal usage of 
that term, it has been advised that corporate 
hospitality (whether paid for by the 
Company or another) and business travel for 
directors may technically come within the 
applicable rules and so the Committee 
expressly reserves the right to authorise such 
activities within its agreed policies.

•  Provide market competitive benefits 

in kind.

•  The Company may periodically amend the 
benefits available to staff. The executive 
directors would normally be eligible to 
receive such amended benefits on 
similar terms to all senior staff.

•  The value of benefits (other than relocation 
costs) paid to an executive director in any 
year will not exceed £80,000. In addition, 
the Committee reserves the right to pay 
relocation costs in any year or any ongoing 
costs incurred as a result of such relocation 
to an executive director if considered 
appropriate to secure the better 
performance by an executive director of 
their duties. In the normal course, such 
benefits would be limited to two years 
following a relocation.

•  Provide an employer-sponsored pension 

plan or equivalent cash allowance. 
Pension contributions (or cash in lieu) for 
new executive directors will be aligned with 
the average rate available to UK-based 
colleagues more generally, approximately 
three per cent of salary but subject to 
periodic review. The pension contribution 
for Carl Cowling is 12.5 per cent and Robert 
Moorhead is 25 per cent of base salary until 
31 December 2022. It will reduce to align 
with the wider workforce rate, 
approximately three per cent of salary, from 
1 January 2023.

•  All executive directors are eligible to 
participate in the Company’s defined 
contribution pension plan and/or receive a 
salary supplement in lieu (which is not taken 
into account as salary for calculation of 
bonus, LTIP or other benefits).

•  Although the mix may change, currently up 

to five per cent of salary is paid into a 
registered pension and up to 20 per cent by 
way of a salary supplement. If the individual 
elects to receive the five per cent direct (e.g. 
to avoid breaching HMRC limits), employers’ 
NICs are deducted from that element.

100

WH Smith PLC Annual Report and Accounts 2023

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Corporate governance

Financial statements

Additional information

Element and purpose

Policy and opportunity

Operation and performance measures

•  During the policy period the bonus 

•  The performance measures applied may 

Annual bonus

To motivate employees 
and incentivise delivery 
of annual performance 
targets.

potential is 160 per cent of base salary with 
target levels at 48 per cent of maximum 
and threshold bonus levels at 16 per cent 
of maximum.

•  Clawback provisions apply to the annual 

bonus plan.

•  Bonuses are paid in cash and shares. 

Any bonus payable over target is deferred 
into shares for a period of up to three years 
under the DBP. The shares are released one 
third on each anniversary of assessment.

be financial or non-financial and corporate, 
divisional or individual and in such 
proportions as the Committee considers 
appropriate. As set out on page 79, currently, 
under the annual bonus plan, participants 
can earn a bonus based on the achievement 
of a financial target and a personal rating 
measured against one or more specific 
(financial and/or non-financial) objectives. 
The maximum level of bonus paid to a 
participant in the plan is dependent on the 
achievement of both the maximum target 
for the financial target and the highest 
personal performance rating.

•  In exceptional circumstances, up to 20 per 
cent of the maximum bonus opportunity 
may be payable independent of the financial 
out-turn.

•  The appropriateness of performance 

measures is reviewed annually to ensure they 
continue to support the Company’s strategy.

•  Once set, performance measures and targets 
will generally remain unaltered unless events 
occur which, in the Committee’s opinion, 
make it appropriate to make adjustments to 
ensure they operate as originally intended 
and to take account of events which were 
not foreseen when the performance targets 
were originally set.

•  The Committee may set such performance 

conditions as it considers appropriate 
(whether financial or non-financial and 
whether corporate, divisional or individual) 
over a period of at least three financial years.

•  Once set, performance conditions and 

targets will generally remain unaltered unless 
events occur which, in the Committee’s 
opinion, make it appropriate to make 
adjustments to the performance conditions, 
provided that any adjusted performance 
condition is, in its opinion, neither materially 
more nor less difficult to satisfy than the 
original condition.

•  Executive directors can earn up to 25 per 

cent of the award for threshold performance. 

•  The Company will honour the vesting of all 
outstanding awards granted prior to this 
remuneration policy coming into force in 
accordance with the terms of such awards.

WH Smith PLC Annual Report and Accounts 2023

101

Long-term incentives

To motivate and incentivise 
delivery of sustained 
performance over the 
long-term, the Group will 
operate the Long-Term 
Incentive Plan (“LTIP”). 
Awards delivered in shares 
to provide further 
alignment with 
shareholders.

•  The normal policy is to award executive 
directors with shares with an initial face 
value of up to 350 per cent of base salary 
each year under the LTIP. In practice, 
awards of 335 per cent for the Group Chief 
Executive and 310 per cent for any other 
executive director are made annually.

•  The LTIP will credit participants with the 
benefit of accrual for dividends paid over 
the performance and any holding period.

•  Malus and clawback provisions (in respect 
of both unvested and vested paid awards) 
apply to the LTIP.

•  Awards are subject to a combined vesting 
and holding period of at least five years 
preventing the delivery and sale of shares 
until the end of the holding period.

Corporate governance

Directors’ remuneration report continued

Element and purpose

Policy and opportunity

Operation and performance measures

All-employee share plans

To encourage share 
ownership by employees, 
thereby allowing them to 
share in the long-term 
success of the Group and 
align their interests with 
those of the shareholders.

•  Executive directors are able to participate in 
all-employee share plans on the same terms 
as other Group employees.

•  Sharesave – individuals may save up to such 
limit as permitted by the relevant legislation 
(currently £500 each month) for a fixed period 
of three years. At the end of the savings 
period, individuals may use their savings to 
buy ordinary shares in the Company at a 
discount of up to 20 per cent of the market 
price set at the launch of each scheme.

•  In line with the governing legislation, no 
performance conditions are attached to 
options granted under the Sharesave Scheme. 
In addition, executive directors may participate 
in other comparable all-employee incentives 
on the same basis as other employees.

On behalf of the Board

Marion Sears
Chair of the Remuneration Committee

9 November 2023

102

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Directors’ report

Directors’ report
The directors present their report and the audited 
consolidated financial statements for the financial year ended 
31 August 2023. The Company is the ultimate parent company 
of the WHSmith group of companies (the “Group”). WH Smith 
PLC is registered in England and Wales (Number 5202036) 
and domiciled in the United Kingdom.

The Company has chosen, in accordance with Section 
414C(11) of the Companies Act 2006, to include certain 
information in the Strategic report that would otherwise be 
required to be disclosed in this Directors’ report, as follows:

Information
Likely future developments in the business
Branches outside the UK
Disclosures concerning greenhouse gas 
emissions and energy consumption
Employment of disabled persons
Employee engagement
Engagement with external stakeholders

Page number
19 to 28
24
39 to 48

51
49 to 51
29 to 35

Other information, which forms part of this Directors’ report, 
can be found in the following sections of the Annual report:

Section
Corporate governance report
Directors’ biographies
Statement of directors’ responsibilities
Information on use of financial instruments

Page number
64 to 80
62 and 63
106
149 to 152

This Directors’ report (including information specified above 
as forming part of this report) fulfils the requirements of the 
Corporate governance statement for the purposes of DTR 7.2.

The information required by Listing Rule 9.8.4R is disclosed 
on the following pages of this Annual report:

Subject matter
Allotment of shares for 
cash pursuant to the WH 
Smith employee share 
incentive plans
Arrangement under which 
the WH Smith Employee 
Benefit Trust has waived or 
agreed to waive dividends/
future dividends

Page number
102 Directors’ remuneration 
report/Note 22 on page 153 of 
the financial statements

98 Directors’ 
remuneration report

Dividends
The Headline Group profit before tax and non-underlying 
items¹ for the financial year ended 31 August 2023 was 
£143m (2022: £73m). The directors recommend the payment 
of a final dividend for the financial year ended 31 August 
2023 of 20.8p per ordinary share on 1 February 2024 to 
members on the Register at the close of business on 

1  Alternative performance measure defined and explained in the Glossary on page 168

12 January 2024. The final dividend and the interim dividend 
of 8.1p per ordinary share paid on 3 August 2023 make a 
total dividend of 28.9p per ordinary share for the financial 
year ended 31 August 2023 (2022: 9.1p).

Share capital
WH Smith PLC is a public company limited by shares. 
The issued share capital of the Company, together with 
details of shares issued during the year, is shown in Note 22 
to the financial statements on page 153.

The issued share capital of the Company as at 31 August 
2023 was 130,912,453 ordinary shares of 226⁄67p each. 
These shares are listed on the London Stock Exchange and 
can be held in certificated or uncertificated form.

The Company is not aware of any agreements between 
shareholders that may result in restrictions on the transfer 
of securities and voting rights.

There are no restrictions on the transfer of ordinary shares in 
the Company other than certain restrictions imposed by laws 
and regulations (such as insider trading laws and market 
requirements relating to closed periods), including the 
requirements of the UK Market Abuse Regulation and the 
Listing Rules, and also the Company’s Share Dealing Code 
whereby directors and certain employees of the Company 
require Board approval to deal in the Company’s securities.

The rights and obligations attaching to the Company’s 
ordinary shares, in addition to those conferred on their 
holders by law, are set out in the Company’s Articles of 
Association, a copy of which can be obtained from the 
Company’s website whsmithplc.co.uk. The holders of 
ordinary shares are entitled to receive the Company’s report 
and accounts, to attend and speak at general meetings of 
the Company, to appoint proxies and to exercise voting 
rights, and to receive a dividend, if declared, subject to the 
deduction of any sums due from the holder of ordinary 
shares to the Company on account of calls or otherwise. 
Changes to the Company’s Articles of Association must be 
approved by special resolution of the Company.

The Trustee of the WH Smith Employee Benefit Trust holds 
ordinary shares in the Company on behalf of the beneficiaries 
of the Trust, who are the employees and former employees of 
the Group. If any offer is made to the holders of ordinary 
shares to acquire their shares, the Trustee will not be obliged 
to accept or reject the offer in respect of any shares which are 
at that time subject to subsisting options, but will have regard 
to the interests of the option holders and can consult them to 
obtain their views on the offer, and subject to the foregoing, 
the Trustee will take the action with respect to the offer it 
thinks fair.

WH Smith PLC Annual Report and Accounts 2023

103

Corporate governance

Directors’ report continued

Purchase of own shares
At the 2023 AGM, authority was given for the Company to 
purchase, in the market, up to 13,091,043 ordinary shares 
of 226⁄67p each, renewing the authority granted at the 2022 
AGM. The Company did not purchase any of its own shares 
during the financial year. The Company intends to renew 
the authority to purchase its own shares at the forthcoming 
AGM as the directors believe that having the flexibility to 
buy back shares is in the best interests of the Company. 
The directors do not currently envisage utilising this 
authority in the financial year ending 31 August 2024.

Issue of new ordinary shares 
During the financial year ended 31 August 2023, 2,019 
ordinary shares of the Company were issued under the 
Sharesave Scheme at 1609.60p. The Articles of Association 
of the Company provide that the Board may, subject to the 
prior approval of the members of the Company, be granted 
authority to exercise all the powers of the Company to allot 
shares or grant rights to subscribe for or convert any 
security into shares, including new ordinary shares.

Significant agreements/financing 
agreements – change of control
A change of control of the Company following a takeover bid 
may cause a number of agreements to which the Company or 
its trading subsidiaries is party, such as commercial trading 
contracts, banking arrangements, property leases, licence and 
concession agreements, to take effect, alter or terminate. 
In addition, the service agreements of some senior executives 
and employee share plans would be similarly affected on a 
change of control, including, in the case of some employees, 
in relation to compensation for loss of office.

New financing arrangements
On 14 June 2023, the Company completed the refinancing of 
the Group’s existing £363m lending facilities. The Group’s 
previous £363m lending facilities, which consisted of a 
£250m revolving credit facility (‘RCF’) and a £113m term loan 
were cancelled and repaid. This repayment was funded by 
drawings under new facility consisting of a £400m RCF 
(the ‘New RCF’). The New RCF is a sustainability linked loan 
finance facility.

The New RCF is for a five-year term with two uncommitted 
extension options of one year each, which would, subject to 
lender approval, extend the tenor of the New RCF to six or 
seven years, if exercised. The New RCF is provided by a 
syndicate of banks: Barclays, BNP Paribas, Citi Commercial 
Bank, Fifth Third, HSBC, JP Morgan, PNC, Santander 
and SEB.

The Company has a £327m convertible bond. The Bond 
holders have the right to early redemption in the event of a 
change of control of the Company.

104

WH Smith PLC Annual Report and Accounts 2023

Directors’ conflicts
The Company’s Articles of Association permit the Board to 
consider and, if it sees fit, to authorise situations where a 
director has an interest that conflicts, or may possibly conflict, 
with the interests of the Company (“Situational Conflicts”). 
The Board has a formal system in place for directors to 
declare Situational Conflicts to be considered for authorisation 
by those directors who have no interest in the matter being 
considered. In deciding whether to authorise a Situational 
Conflict, the non-conflicted directors must act in the way they 
consider, in good faith, would be most likely to promote the 
success of the Company, and they may impose limits or 
conditions when giving the authorisation, or subsequently, 
if they think this is appropriate. Any Situational Conflicts 
considered by the Board, and any authorisations given, 
are recorded in the Board minutes and in a register of 
conflicts which is reviewed regularly by the Board.

Directors’ indemnities
The Company maintained directors’ and officers’ liability 
insurance in the financial year ended 31 August 2023 and up 
to the date of this report which gives appropriate cover for 
any legal action brought against its directors. The Company 
has provided and continues to provide an indemnity for its 
directors, which is a qualifying third party indemnity provision 
for the purposes of Section 234 of the Companies Act 2006.

Company’s shareholders
Information provided to the Company pursuant to the 
Financial Conduct Authority’s (FCA) Disclosure Guidance 
and Transparency Rules (DTRs) is published on a Regulatory 
Information Service and on the Company’s website. As at 
31 August 2023, the following information had been received, 
in accordance with DTR5, from holders of notifiable interests 
in the Company’s issued share capital. It should be noted 
that these holdings may have changed since notified to 
the Company.

Holder
Causeway Capital 
Management LLC
BlackRock Inc.
FMR LLC
The Capital Group 
Companies Inc.
Marathon Asset 
Management LLP
Royal London Asset 
Management Ltd

Number
9,124,792

9,046,160
6,570,219
6,564,720

% as at date
of notification
6.97

6.90
5.02
5.01

Nature
of holding
Direct

Indirect
Indirect
Indirect

6,539,399

4.99

Indirect

6,539,691

4.99

Direct

a)  On 8 September 2023 Causeway Capital Management LLC notified the Company 

of a holding of 9,173,890 shares (7.01 per cent Direct holding).

b) On 12 September 2023 M&G Plc notified the Company of a holding of 6,575,480 

shares (5.02 per cent Indirect holding).

c)  On 14 September 2023 FMR LLC notified the Company of a holding of 6,511,725 

shares (4.97 per cent Indirect holding).

d)  On 5 October 2023 FMR LLC notified the Company of a holding of 6,982,997 

shares (5.33 per cent Indirect holding).

The Company received no other notifications in the period 
between 31 August 2023 and the date of this report.

Strategic report

Corporate governance

Financial statements

Additional information

Political donations
It is the Company’s policy not to make political donations 
and no political donations, contributions or political 
expenditure were made in the year (2022: £nil).

Going concern
The Group’s business activities, together with the factors 
that are likely to affect its future developments, performance 
and position, are set out in the Strategic report on pages 
1 to 61. The Financial review on pages 25 to 28 of the 
Strategic report also describes the Group’s financial position, 
cash flows and borrowing facilities, further information on 
which is detailed in Notes 18 to 21 of the financial statements 
on pages 147 to 152. As at 31 August 2023, the Group is in a 
net current liability position. In addition, Note 21 of the 
financial statements on pages 149 to 152 includes the Group’s 
objectives, policies and processes for managing its capital; 
its financial risk management objectives; details of its 
financial instruments and hedging activities; and its 
exposures to credit risk and liquidity risk. The Strategic 
report on pages 55 to 60 also highlights the principal 
risks and uncertainties facing the Group.

The directors are required to assess whether the Group can 
continue to operate for a minimum of 12 months from the 
date of approval of these financial statements, and to 
prepare the financial statements on a going concern basis. 
The directors consider that the Group has adequate 
resources to remain in operation for the foreseeable future 
and have therefore continued to adopt the going concern 
basis in preparing the financial statements. The basis of 
preparation of the financial statements and a more detailed 
explanation of the work undertaken in respect of going 
concern are set out in Note 1 of the financial statements 
on page 119.

The longer-term viability statement is in the Strategic report 
on page 60.

Independent auditors
During the year the Company conducted a tender of the 
Statutory Auditor contract. More information on the tender 
process can be found in the Audit Committee report on 
pages 72 to 76. Following the tender process, the Audit 
Committee recommended to the Board that PwC should be 
re-appointed as the Company’s Statutory Auditor to take 
effect from 1 September 2024. Accordingly, the Board has 
taken the decision to recommend the re-appointment of 
PwC as the Company’s Statutory Auditor and resolutions 
to re-appoint PwC and to authorise the Audit Committee to 
determine their remuneration will be proposed at the AGM.

Disclosure of information to the auditors
Having made the requisite enquiries, as far as each of the 
directors is aware, there is no relevant audit information 
(as defined in Section 418 of the Companies Act 2006) of 
which the Company’s auditors are unaware, and each of the 
directors has taken all steps he or she should have taken as 
a director in order to make himself or herself aware of any 
relevant audit information and to establish that the 
Company’s auditors are aware of that information.

Annual General Meeting
The AGM of the Company will be held at the offices of 
Herbert Smith Freehills LLP, Exchange House, Primrose Street, 
London EC2A 2EG on 26 January 2024 at 11.30am. The Notice 
of Annual General Meeting is given, together with explanatory 
notes, in the booklet which accompanies this report.

This report was approved by the Board on 
9 November 2023.

By order of the Board

Ian Houghton
Company Secretary

9 November 2023

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Corporate governance

Statement of directors’ responsibilities  
in respect of the financial statements

Directors’ confirmations
Each of the directors, whose names and functions are listed 
in the Directors’ biographies confirms that, to the best of 
their knowledge:

•  the Group financial statements, which have been prepared 
in accordance with UK-adopted international accounting 
standards give a true and fair view of the assets, liabilities, 
financial position and profit of the Group;

•  the Company financial statements, which have been 

prepared in accordance with United Kingdom Accounting 
Standards comprising FRS 101, give a true and fair view of 
the assets, liabilities, and financial position of the 
Company; and

•  the Strategic report includes a fair review of the development 
and performance of the business and the position of the 
Group and Company, together with a description of the 
principal risks and uncertainties that it faces. 

Carl Cowling
Group Chief Executive

Robert Moorhead
Chief Financial Officer and Chief Operating Officer

9 November 2023

The directors are responsible for preparing the Annual report 
and accounts and the financial statements in accordance 
with applicable law and regulation.

Company law requires the directors to prepare financial 
statements for each financial year. Under that law the 
directors have prepared the Group financial statements 
in accordance with UK-adopted international accounting 
standards and the Company financial statements in 
accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting 
Standards, comprising FRS 101 “Reduced Disclosure 
Framework”, and applicable law).

Under company law, directors must not approve the financial 
statements unless they are satisfied that they give a true and 
fair view of the state of affairs of the Group and Company 
and of the profit or loss of the Group for that period. 
In preparing the financial statements, the directors are 
required to:

•  select suitable accounting policies and then apply  

them consistently;

•  state whether applicable UK-adopted international 

accounting standards have been followed for the Group 
financial statements and United Kingdom Accounting 
Standards, comprising FRS 101 have been followed for 
the Company financial statements, subject to any 
materialdepartures disclosed and explained in the 
financial statements;

•  make judgements and accounting estimates that are 

reasonable and prudent; and

•  prepare the financial statements on the going concern 

basis unless it is inappropriate to presume that the Group 
and Company will continue in business.

The directors are responsible for safeguarding the assets of 
the Group and Company and hence for taking reasonable 
steps for the prevention and detection of fraud and 
other irregularities.

The directors are also responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Group’s and Company’s transactions and disclose with 
reasonable accuracy at any time the financial position of the 
Group and Company and enable them to ensure that the 
financial statements and the Directors’ remuneration report 
comply with the Companies Act 2006. 

The directors are responsible for the maintenance and integrity 
of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

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Financial statements

Additional information

Independent auditors’ report to the members  
of WH Smith PLC

Report on the audit of the 
financial statements
Opinion
In our opinion:

•  WH Smith PLC’s Group financial statements and Company 
financial statements (the “financial statements”) give a 
true and fair view of the state of the Group’s and of the 
Company’s affairs as at 31 August 2023 and of the Group’s 
profit and the Group’s cash flows for the year then ended;

•  the Group financial statements have been properly 

prepared in accordance with UK-adopted international 
accounting standards as applied in accordance with the 
provisions of the Companies Act 2006;

•  the Company financial statements have been properly 

prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom 
Accounting Standards, including FRS 101 “Reduced 
Disclosure Framework”, and applicable law); and

•  the financial statements have been prepared in accordance 

To the best of our knowledge and belief, we declare that 
non-audit services prohibited by the FRC’s Ethical Standard 
were not provided.

Other than those disclosed in Note 3, we have provided no 
non-audit services to the Company in the period under audit.

Our audit approach
Overview
Audit scope
•  For the purposes of scoping the Group audit, we have 

identified three financially significant components 
which required a full scope audit; High Street, Travel UK, 
and North America.

•  We also performed a full scope audit on Jersey, 

funkypigeon.com, and Hospitals and audited specific 
financial statement line items within Travel Rest of World, 
Retail Holdings, and the Company based on their value 
relative to the rest of the Group.

•  The audit of the North America component (comprising 
InMotion and MRG) was performed by PwC Las Vegas.

with the requirements of the Companies Act 2006.

•  Our audit scoping gave us coverage of approximately 

We have audited the financial statements, included within 
the Annual Report and Accounts 2023 (the “Annual 
Report”), which comprise: the Group and Company balance 
sheets as at 31 August 2023; the Group income statement 
and Group statement of comprehensive income; the 
Group cash flow statement, and the Group and Company 
statements of changes in equity for the year then ended; 
and the notes to the financial statements, which include a 
description of the significant accounting policies.

Our opinion is consistent with our reporting to the 
Audit Committee.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable 
law. Our responsibilities under ISAs (UK) are further 
described in the Auditors’ responsibilities for the audit of 
the financial statements section of our report. We believe 
that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance 
with the ethical requirements that are relevant to our audit 
of the financial statements in the UK, which includes the 
FRC’s Ethical Standard, as applicable to listed public interest 
entities, and we have fulfilled our other ethical responsibilities 
in accordance with these requirements.

86 per cent of Group revenue.

•  We performed a full statutory audit of the Company 

(WH Smith PLC).

Key audit matters
•  Impairment of store property, plant & equipment and 

right-of-use assets (Group) and impairment of investments 
in subsidiaries (Company) (Group and Company)

•  Inventory valuation (Group)

Materiality
•  Overall Group materiality: £8,000,000 (2022: £7,000,000) 
based on professional judgement of considering a number 
of potential benchmarks (specifically revenue and profit 
based benchmarks), given that some aspects of the 
business are still in recovery following the pandemic.

•  Overall Company materiality: £9,200,000 

(2022: £8,400,000) based on one per cent of total assets.

•  Performance materiality: £6,000,000 (2022: £5,250,000) 
(Group) and £6,900,000 (2022: £6,300,000) (Company).

The scope of our audit
As part of designing our audit, we determined materiality 
and assessed the risks of material misstatement in the 
financial statements.

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Financial statements

Independent auditors’ report to the members  
of WH Smith PLC continued

Key audit matters
Key audit matters are those matters that, in the auditors’ 
professional judgement, were of most significance in the 
audit of the financial statements of the current period 
and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) identified by 
the auditors, including those which had the greatest effect 
on: the overall audit strategy; the allocation of resources 
in the audit; and directing the efforts of the engagement 
team. These matters, and any comments we make on the 

results of our procedures thereon, were addressed in the 
context of our audit of the financial statements as a whole, 
and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters.

This is not a complete list of all risks identified by our audit.

The pension buy-in accounting, which was a key audit 
matter last year, is no longer included because it was a one-
off transaction in the prior year. Otherwise, the key audit 
matters below are consistent with last year.

Key audit matter

Impairment of store property, plant & equipment and right-
of-use assets (Group) and impairment of investments in 
subsidiaries (Company) (Group and Company)
Refer to Note 1(a), Basis of preparation, Non-underlying items 
and 1(p) Critical accounting judgements and key sources 
of estimation uncertainty and Notes 11 and 12 (Property, 
plant & equipment and Right-of-use assets) and Note 3 in 
the Company Financial statements. The Group has a material 
operational retail asset base which may be vulnerable to 
impairment in the event of trading performance being below 
expectations. In the majority of cases, for the purposes of 
impairment testing, each retail store is considered to be a 
separate Cash Generating Unit (CGU). Management performed 
an impairment trigger assessment. No triggers were identified 
at the Group and Operating Segment level, however, 
specific impairment indicators were identified for certain 
CGUs within the Travel Rest of World and North America 
businesses. The subsequent value-in-use-models resulted in 
the recognition of a material impairment charge in Travel Rest 
of World. No impairment triggers were identified within Travel 
UK or High Street. We focused on this area because of the 
inherent judgement and estimation uncertainty involved in 
determining key assumptions such as the future sales profile 
and discount rates, and the magnitude of the assets under 
consideration. The Company had £835m of investments in 
subsidiary undertakings. There is a risk that the performance 
of the subsidiary undertakings is not sufficient to support their 
carrying value and the assets may be impaired.

How our audit addressed the key audit matter
We obtained management’s impairment trigger assessment 
and assessed its methodology for reasonableness. 
We considered the underlying data points and found 
these to be consistent with other audit work performed. 
We challenged the definition of CGUs and verified that this 
is appropriate based on evidence available. We obtained 
an understanding of how management had developed its 
forecast for the future trading for those CGUs where an 
impairment trigger had been identified, including obtaining 
a detailed understanding of the key assumptions made 
in developing these forecasts. We satisfied ourselves that 
the forecasts were reasonable and had been prepared 
with appropriate Board involvement. In forming this 
conclusion, we benchmarked projections to credible third 
party evidence where available. With the assistance of 
our valuation experts we tested the impairment models 
for the Travel Rest of World CGUs, including challenging 
management forecasts at a store level, as well considering 
other assumptions such as the sales profile and discount 
rate, and found that these assumptions were reasonable. 
We assessed the mathematical accuracy and integrity of 
the models and determined that the impairment charge 
had been appropriately calculated. Given the estimation 
uncertainty inherent in the impairment process, we re-
performed management’s sensitivity analyses. We satisfied 
ourselves that any reasonable possible change that results 
in a material adjustment to the impairment charge has 
been disclosed. For the Company investments in subsidiary 
undertakings, we evaluated whether there were any 
indicators of an impairment, with specific consideration 
given to the following: 

•  the market capitalisation of the Group, which is 

significantly in excess of the investments balance; and

•  the trading results of the Group, which are in line with 

expectations. We consider management’s conclusion that 
there are no indicators of impairment to be appropriate. 
We considered the disclosure of the impairment charge as 
a non-underlying item and satisfied ourselves that this is in 
line with management’s policy.

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Additional information

Key audit matter

Inventory valuation (Group)
Refer to Note 1 (h) Inventories and Note 1 (p) Critical 
accounting judgements and key sources of estimate uncertainty. 
Inventory consists of a number of product categories including 
books, news and magazines, impulse, stationery, travel essentials 
and consumer electronics. A large proportion of inventory is 
supplied through sale or return arrangements, including the 
majority of books, newspapers and magazines and therefore 
the valuation of these items are considered to be lower risk. 
However, a number of inventory lines are perishable, and items 
such as ‘firm sale’ books, fashion, and stationery are at a greater 
risk of obsolescence. The Group’s inventory provision is primarily 
based on ageing profile, obsolescence risk and forecast sales 
performance. The assumptions inherent in the provision 
calculation are consistent with the prior year. Judgement is 
required to estimate future sales to clear this inventory and 
with respect to alternative exit routes for inventory which 
attract different provisioning rates. We focused on the 
valuation of the inventory provisions in High Street due to the 
size of the balance and the estimates involved in determining 
the future sales forecasts and the complexity of the calculation.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we 
performed enough work to be able to give an opinion on 
the financial statements as a whole, taking into account the 
structure of the Group and the Company, the accounting 
processes and controls, and the industry in which 
they operate.

For the purposes of scoping the Group audit we have 
performed a full scope audit on three financially significant 
components (High Street, Travel UK, and North America) 
and three other components (Jersey, funkypigeon.com, 
and Hospitals). All full scope audits were performed by 
the UK Group team with the exception of North America, 
which was audited by PwC Las Vegas as component 
auditors operating under our instruction. Audit work 
was performed over the consolidation process, tax, 
impairment, leases and going concern at a UK Group level. 
Where the work was performed by the component auditor, 
we determined the level of involvement we needed to have 
in their audit work to be able to conclude whether sufficient 
audit evidence had been obtained as a basis for our opinion 
on the Group financial statements as a whole. We held 
detailed discussions with the North America component audit 
team, including performing a pre-year end site visit, remote 
review of the work performed, update calls on the progress 
of their fieldwork and by attending the clearance meetings 
with management via video call. The components where we 
performed audit work accounted for approximately 86 per 
cent of revenue. We performed audit procedures over specific 
financial statement line items within Travel Rest of World, 
Retail Holdings, and the Company components based on 
their value relative to the rest of the Group using an allocation 
of Group materiality. We have also performed a statutory 
audit over the Company financial statements using a stand-
alone materiality.

How our audit addressed the key audit matter
We gained an understanding of each provision category 
and analysed the movement between current year and prior 
year. We developed an independent expectation of the 
provision required using a combination of ageing analysis 
and historic inventory data, including stock turn and write-
offs. We performed testing over the ageing data to ensure 
its accuracy. The provisions are consistent with the Group’s 
accounting policy and also reflect changes in the ageing 
profile. We satisfied ourselves that the inventory provisions 
were materially accurate. 

The impact of climate risk on our audit
As part of our audit we made enquiries of management to 
understand the process management adopted to assess the 
extent of the potential impact of climate risk on the Group’s 
financial statements and support the disclosures made 
within the Strategic Report.

We challenged the completeness of management’s 
climate risk assessment by reviewing the consistency of 
management’s climate impact assessment with internal 
climate plans and board minutes, including whether the time 
horizons management has used take account of all relevant 
aspects of climate change.

Management considers that the impact of climate change 
does not give rise to a material financial statement impact. 
We considered the impairment of store assets and going 
concern to potentially be materially impacted by climate 
change and consequently we focused our audit work in 
these areas. In particular, we challenged management 
on how the impact of their climate commitments would 
impact the assumptions within the cash flows used for the 
impairment analysis. In addition we ensured that the going 
concern and viability assessments were also consistent with 
management’s view of the impact of climate change.

We also considered the consistency of the disclosures in 
relation to climate change (including the disclosures in the 
Task Force on Climate-related Financial Disclosures (TCFD) 
section) within the Annual Report and our knowledge 
obtained from our audit.

Our procedures did not identify any material impact to the 
financial statements.

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109

Financial statements

Independent auditors’ report to the members  
of WH Smith PLC continued

Materiality
The scope of our audit was influenced by our application 
of materiality. We set certain quantitative thresholds for 
materiality. These, together with qualitative considerations, 
helped us to determine the scope of our audit and the 
nature, timing and extent of our audit procedures on the 
individual financial statement line items and disclosures and 
in evaluating the effect of misstatements, both individually 
and in aggregate on the financial statements as a whole.

Based on our professional judgement, we determined 
materiality for the financial statements as a whole is shown 
in the table below:

Overall  
materiality
How we  
determined it

Rationale for 
benchmark 
applied

Financial statements – Group

Financial statements – Company

£8,000,000 (2022: £7,000,000).

£9,200,000 (2022: £8,400,000).

Professional judgement of considering a number of 
potential benchmarks (specifically revenue and profit 
based benchmarks), given that some aspects of the 
business are still in recovery following the pandemic
As noted above, we considered a range of benchmarks 
for determining materiality. We selected a level of 
materiality that was within the range of outcomes 
suggested by these benchmarks and reflected an 
appropriate increase on the prior year materiality level 
given the improved performance of the Group in the 
current year. The materiality selected is equivalent to 
approximately six per cent of current year profit before 
tax and 0.4 per cent of current year revenue.

One per cent of total assets

WH Smith PLC is a holding company for the Group 
and therefore the materiality benchmark has been 
determined based on total assets, which is a generally 
accepted auditing benchmark.

Conclusions relating to going concern
Our evaluation of the directors’ assessment of the Group’s 
and the Company’s ability to continue to adopt the going 
concern basis of accounting included:

•  critically assessed the assumptions within the 

models including: assessing the historical accuracy of 
management’s forecasts and performing a sensitivity 
on the revenue growth assumption to erode the 
covenant headroom;

•  obtained and reviewed the Group’s financing agreements, 

including the new revolving credit facility the Group 
entered into during the year;

•  considered the assumptions made regarding the extent 
of an economic downturn in the severe but plausible 
downside case to historical actuals and external sources;

•  performed independent sensitivity analyses to the severe 
but plausible case to assess the impact on liquidity and 
covenant headroom; and

•  confirmed that consistent approaches to going concern, 
viability, impairment and other key areas of estimation 
assumptions have been used.

For each component in the scope of our Group audit, 
we allocated a materiality that is less than our overall 
Group materiality. The range of materiality allocated across 
components was £0.1m to £7.2m.

We use performance materiality to reduce to an 
appropriately low level the probability that the aggregate of 
uncorrected and undetected misstatements exceeds overall 
materiality. Specifically, we use performance materiality 
in determining the scope of our audit and the nature 
and extent of our testing of account balances, classes of 
transactions and disclosures, for example in determining 
sample sizes. Our performance materiality was 75 per cent 
(2022: 75 per cent) of overall materiality, amounting to 
£6,000,000 (2022: £5,250,000) for the Group financial 
statements and £6,900,000 (2022: £6,300,000) for the 
Company financial statements.

In determining the performance materiality, we considered 
a number of factors – the history of misstatements, 
risk assessment and aggregation risk and the effectiveness 
of controls – and concluded that an amount at the upper 
end of our normal range was appropriate.

We agreed with the Audit Committee that we would report 
to them misstatements identified during our audit above 
£400,000 (Group audit) (2022: £350,000) and £460,000 
(Company audit) (2022: £420,000) as well as misstatements 
below those amounts that, in our view, warranted reporting 
for qualitative reasons.

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Financial statements

Additional information

Based on the work we have performed, we have not 
identified any material uncertainties relating to events 
or conditions that, individually or collectively, may cast 
significant doubt on the Group’s and the Company’s ability 
to continue as a going concern for a period of at least twelve 
months from when the financial statements are authorised 
for issue.

In auditing the financial statements, we have concluded that 
the directors’ use of the going concern basis of accounting in 
the preparation of the financial statements is appropriate.

However, because not all future events or conditions can 
be predicted, this conclusion is not a guarantee as to 
the Group’s and the Company’s ability to continue as a 
going concern.

In relation to the directors’ reporting on how they have 
applied the UK Corporate Governance Code, we have 
nothing material to add or draw attention to in relation to 
the directors’ statement in the financial statements about 
whether the directors considered it appropriate to adopt 
the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors 
with respect to going concern are described in the relevant 
sections of this report.

Reporting on other information
The other information comprises all of the information in the 
Annual Report other than the financial statements and our 
auditors’ report thereon. The directors are responsible for 
the other information, which includes reporting based on the 
Task Force on Climate-related Financial Disclosures (TCFD) 
recommendations. Our opinion on the financial statements 
does not cover the other information and, accordingly, we do 
not express an audit opinion or, except to the extent otherwise 
explicitly stated in this report, any form of assurance thereon.

In connection with our audit of the financial statements, 
our responsibility is to read the other information and, 
in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our 
knowledge obtained in the audit, or otherwise appears to 
be materially misstated. If we identify an apparent material 
inconsistency or material misstatement, we are required to 
perform procedures to conclude whether there is a material 
misstatement of the financial statements or a material 
misstatement of the other information. If, based on the work 
we have performed, we conclude that there is a material 
misstatement of this other information, we are required 
to report that fact. We have nothing to report based on 
these responsibilities.

With respect to the Strategic report and Directors’ report, 
we also considered whether the disclosures required by the 
UK Companies Act 2006 have been included.

Based on our work undertaken in the course of the audit, 
the Companies Act 2006 requires us also to report certain 
opinions and matters as described below.

Strategic report and Directors’ report
In our opinion, based on the work undertaken in the course 
of the audit, the information given in the Strategic report 
and Directors’ report for the year ended 31 August 2023 
is consistent with the financial statements and has been 
prepared in accordance with applicable legal requirements.

In light of the knowledge and understanding of the Group 
and Company and their environment obtained in the course 
of the audit, we did not identify any material misstatements 
in the Strategic report and Directors’ report.

Directors’ Remuneration
In our opinion, the part of the Directors’ remuneration report 
to be audited has been properly prepared in accordance 
with the Companies Act 2006.

Corporate governance statement
The Listing Rules require us to review the directors’ 
statements in relation to going concern, longer-term viability 
and that part of the corporate governance statement 
relating to the company’s compliance with the provisions of 
the UK Corporate Governance Code specified for our review. 
Our additional responsibilities with respect to the corporate 
governance statement as other information are described in 
the Reporting on other information section of this report.

Based on the work undertaken as part of our audit, we 
have concluded that each of the following elements of the 
corporate governance statement is materially consistent with 
the financial statements and our knowledge obtained during 
the audit, and we have nothing material to add or draw 
attention to in relation to:

•  The directors’ confirmation that they have carried out a 
robust assessment of the emerging and principal risks;

•  The disclosures in the Annual Report that describe those 
principal risks, what procedures are in place to identify 
emerging risks and an explanation of how these are being 
managed or mitigated;

•  The directors’ statement in the financial statements about 
whether they considered it appropriate to adopt the going 
concern basis of accounting in preparing them, and their 
identification of any material uncertainties to the Group’s 
and Company’s ability to continue to do so over a period 
of at least twelve months from the date of approval of the 
financial statements;

•  The directors’ explanation as to their assessment of 

the Group’s and Company’s prospects, the period this 
assessment covers and why the period is appropriate; and

•  The directors’ statement as to whether they have a 

reasonable expectation that the company will be able 
to continue in operation and meet its liabilities as they 
fall due over the period of its assessment, including any 
related disclosures drawing attention to any necessary 
qualifications or assumptions.

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Financial statements

Independent auditors’ report to the members  
of WH Smith PLC continued

Our review of the directors’ statement regarding the longer-
term viability of the Group and Company was substantially 
less in scope than an audit and only consisted of making 
inquiries and considering the directors’ process supporting 
their statement; checking that the statement is in alignment 
with the relevant provisions of the UK Corporate Governance 
Code; and considering whether the statement is consistent 
with the financial statements and our knowledge and 
understanding of the Group and Company and their 
environment obtained in the course of the audit.

In addition, based on the work undertaken as part of 
our audit, we have concluded that each of the following 
elements of the corporate governance statement is 
materially consistent with the financial statements and our 
knowledge obtained during the audit:

The directors’ statement that they consider the Annual 
Report, taken as a whole, is fair, balanced and understandable, 
and provides the information necessary for the members to 
assess the Group’s and Company’s position, performance, 
business model and strategy;

•  The section of the Annual Report that describes the review 
of effectiveness of risk management and internal control 
systems; and

•  The section of the Annual Report describing the work of 

the Audit Committee.

We have nothing to report in respect of our responsibility 
to report when the directors’ statement relating to the 
company’s compliance with the Code does not properly 
disclose a departure from a relevant provision of the Code 
specified under the Listing Rules for review by the auditors.

Responsibilities for the financial statements 
and the audit
Responsibilities of the directors for the 
financial statements
As explained more fully in the Statement of directors’ 
responsibilities, the directors are responsible for the 
preparation of the financial statements in accordance with 
the applicable framework and for being satisfied that they 
give a true and fair view. The directors are also responsible 
for such internal control as they determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the Group’s and the Company’s 
ability to continue as a going concern, disclosing, as 
applicable, matters related to going concern and using the 
going concern basis of accounting unless the directors either 
intend to liquidate the Group or the Company or to cease 
operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, 
and to issue an auditors’ report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance 
with ISAs (UK) will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or 
error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements.

Irregularities, including fraud, are instances of non-
compliance with laws and regulations. We design procedures 
in line with our responsibilities, outlined above, to detect 
material misstatements in respect of irregularities, including 
fraud. The extent to which our procedures are capable of 
detecting irregularities, including fraud, is detailed below.

Based on our understanding of the Group and industry, 
we identified that the principal risks of non-compliance with 
laws and regulations related to GDPR, employment law and 
the UK Listing Rules, and we considered the extent to which 
non-compliance might have a material effect on the financial 
statements. We also considered those laws and regulations 
that have a direct impact on the financial statements such as 
the Companies Act 2006 and tax regulations. We evaluated 
management’s incentives and opportunities for fraudulent 
manipulation of the financial statements (including the risk of 
override of controls), and determined that the principal risks 
were related to manipulation of revenue and management 
bias in accounting estimates. The Group engagement team 
shared this risk assessment with the component auditors 
so that they could include appropriate audit procedures 
in response to such risks in their work. Audit procedures 
performed by the Group engagement team and/or 
component auditors included:

•  Reviewing legal confirmations from external lawyers;

•  Reviewing the financial statement disclosures and 

agreement to underlying supporting documentation;

•  Enquiring of management, those charged with 

governance, internal audit, and internal legal counsel 
regarding instances of non-compliance with laws and 
regulations and fraud;

•  Scanning external sources for evidence of instances 
of non-compliance with laws and regulations in the 
public domain;

•  Reviewing internal audit reports and minutes of meetings 

of those charged with governance;

•  Identifying and testing unusual journals posted to 

revenue; and

•  Challenging assumptions made by management 
in determining their significant judgements and 
accounting estimates.

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Financial statements

Additional information

Appointment
Following the recommendation of the Audit Committee, 
we were appointed by the members on 21 January 2015 to 
audit the financial statements for the year ended 31 August 
2015 and subsequent financial periods. The period of total 
uninterrupted engagement is 9 years, covering the years 
ended 31 August 2015 to 31 August 2023.

Other matter
As required by the Financial Conduct Authority Disclosure 
Guidance and Transparency Rule 4.1.14R, these financial 
statements form part of the ESEF-prepared annual financial 
report filed on the National Storage Mechanism of the 
Financial Conduct Authority in accordance with the ESEF 
Regulatory Technical Standard (‘ESEF RTS’). This auditors’ 
report provides no assurance over whether the annual 
financial report has been prepared using the single electronic 
format specified in the ESEF RTS.

Jonathan Lambert (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
London

9 November 2023

There are inherent limitations in the audit procedures 
described above. We are less likely to become aware of 
instances of non-compliance with laws and regulations that 
are not closely related to events and transactions reflected 
in the financial statements. Also, the risk of not detecting 
a material misstatement due to fraud is higher than the 
risk of not detecting one resulting from error, as fraud may 
involve deliberate concealment by, for example, forgery or 
intentional misrepresentations, or through collusion.

Our audit testing might include testing complete populations 
of certain transactions and balances, possibly using data 
auditing techniques. However, it typically involves selecting 
a limited number of items for testing, rather than testing 
complete populations. We will often seek to target particular 
items for testing based on their size or risk characteristics. 
In other cases, we will use audit sampling to enable us to 
draw a conclusion about the population from which the 
sample is selected.

A further description of our responsibilities for the audit 
of the financial statements is located on the FRC’s website 
at: www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared 
for and only for the company’s members as a body in 
accordance with Chapter 3 of Part 16 of the Companies 
Act 2006 and for no other purpose. We do not, in giving 
these opinions, accept or assume responsibility for any 
other purpose or to any other person to whom this report 
is shown or into whose hands it may come save where 
expressly agreed by our prior consent in writing.

Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to 
you if, in our opinion:

•  we have not obtained all the information and explanations 

we require for our audit; or

•  adequate accounting records have not been kept by the 

company, or returns adequate for our audit have not been 
received from branches not visited by us; or

•  certain disclosures of directors’ remuneration specified by 

law are not made; or

•  the company financial statements and the part of the 

Directors’ remuneration report to be audited are not in 
agreement with the accounting records and returns.

We have no exceptions to report arising from 
this responsibility.

WH Smith PLC Annual Report and Accounts 2023

113

Financial statements

Group income statement 
For the year ended 31 August 2023

£m

Revenue

Group operating profit/(loss)
Finance costs

Profit/(loss) before tax
Income tax (expense)/credit

Profit/(loss) for the year 

Attributable to equity holders of the parent

Attributable to non-controlling interests

Earnings per share
Basic

Diluted 

Before non-
underlying 
items1

2023

Non- 
underlying 
items2

1,793
182

(45)

137

(27)

110

101

9

110

–
(26)

(1)

(27)

5

(22)

(22)

–

(22)

Note

2
2, 3

6

7

9

9

Total

1,793
156

(46)

110

(22)

88

79

9

88

60.8p

59.8p

Before non-
underlying 
items1

2022

Non- 
underlying 
items2

1,400
117

(34)

83

(14)

69

63

6

69

–
(20)

–

(20)

4

(16)

(16)

–

(16)

Total

1,400
97

(34)

63

(10)

53

47

6

53

36.2p

35.6p

All results relate to continuing operations of the Group.

1  Alternative performance measure. The Group has defined and explained the purpose of its alternative performance measures in the Glossary on page 168.

2  See Note 4 for an analysis of non-underlying items. See Glossary on page 168 for a definition of Alternative performance measures.

114

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Financial statements

Additional information

Group statement of comprehensive income 
For the year ended 31 August 2023

£m

Profit for the year 

Other comprehensive (loss)/income:

Items that will not be reclassified subsequently to the income statement:
Actuarial gains on defined benefit pension schemes

Items that may be reclassified subsequently to the income statement:
(Losses)/gains on cash flow hedges

 – Net fair value (losses)/gains

Exchange differences on translation of foreign operations

21

Other comprehensive (loss)/income for the year, net of tax

Total comprehensive income for the year

Attributable to equity holders of the parent

Attributable to non-controlling interests

Note

2023

88

2022

53

1

1

(3)

(40)

(43)

(42)

46

39

7

46

–

–

3

71

74

74

127

120

7

127

WH Smith PLC Annual Report and Accounts 2023

115

Financial statements

Group balance sheet 
As at 31 August 2023

£m

Non-current assets
Goodwill 

Other intangible assets

Property, plant and equipment

Right-of-use assets

Investments in joint ventures

Deferred tax assets

Trade and other receivables

Current assets
Inventories

Trade and other receivables

Derivative financial assets

Current tax receivable

Cash and cash equivalents 

Total assets

Current liabilities
Trade and other payables

Bank overdrafts and other borrowings

Lease liabilities

Derivative financial liabilities

Current tax liability

Short-term provisions

Non-current liabilities
Bank loans and other borrowings

Long-term provisions

Lease liabilities

Total liabilities

Total net assets

Shareholders’ equity
Called up share capital

Share premium

Capital redemption reserve

Translation reserve

Other reserves

Retained earnings

Total equity attributable to the equity holders of the parent
Non-controlling interests

Total equity

Note

2023

2022

10

10

11

12

17

13

13

21

18

14

18

15

21

16

18

16

15

22

25

25

436

69

270

444

2

43

9

471

72

219

446

2

55

9

1,273

1,274

205

112

1

3

56

377

1,650

(340)

(84)

(116)

(1)

(1)

(1)

198

87

1

–

132

418

1,692

(365)

(20)

(131)

–

(1)

–

(543)

(517)

(301)

(16)

(450)

(767)

(1,310)

340

29

316

13

5

(255)
209

317

23

340

(404)

(14)

(446)

(864)

(1,381)

311

29

316

13

43

(244)
138

295

16

311

The consolidated financial statements of WH Smith PLC, registered number 5202036, on pages 114 to 163 were approved by 
the Board of Directors and authorised for issue on 9 November 2023 and were signed on its behalf by:

Carl Cowling 
Group Chief Executive 

Robert Moorhead 
Chief Financial Officer and Chief Operating Officer

116

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Strategic report

Corporate governance

Financial statements

Additional information

Group cash flow statement
For the year ended 31 August 2023

£m

Operating activities 
Cash generated from operating activities

Interest paid1
Financing arrangement fees

Income taxes paid

Income taxes refunded

Net cash inflow from operating activities

Investing activities
Purchase of property, plant and equipment

Purchase of intangible assets

Net cash outflow from investing activities

Financing activities
Dividends paid

Purchase of own shares for employee share schemes

Distributions to non-controlling interests

Repayments of term loans

Net drawdown on short term borrowings

Capital repayments of obligations under leases

Net cash outflow from financing activities 

Net decrease in cash and cash equivalents in the year

Opening cash and cash equivalents

Effect of movements in foreign exchange rates

Closing cash and cash equivalents

1 

Includes interest payments of £19m on lease liabilities (2022: £11m)

Note

2023

2022

20

8

18

18

18

18

302

(35)
(3)

(15)

2

251

(106)

(16)

(122)

(22)

(8)

(6)

(133)

84

(118)

(203)

(74)

132

(2)

56

219

(26)
–

(6)

–

187

(70)

(13)

(83)

–

(7)

(1)

–

–

(96)

(104)

–

130

2

132

WH Smith PLC Annual Report and Accounts 2023

117

Financial statements

Group statement of changes in equity
For the year ended 31 August 2023

Total equity 
attributable 
to the equity 
holders of 
the parent

Non-
controlling 
interests

295

79

(3)

1

16

9

–

–

Total 
equity

311

88

(3)

1

(38)

(2)

(40)

Retained 
earnings

138

79

–

1

–

80

39

12

(22)

1

–

–

4

(22)

1

–

–

Other 
reserves1

(244)

–

(3)

–

–

(3)

(8)

–

–

–

–

7

–

–

–

(6)

6

23

10
6

–

1

7
–

(1)

16

46

4

(22)

1

(6)

6

340

Total 
equity

183
53

3

71

127
2

(1)

311

(255)

209

317

Total equity 
attributable 
to the equity 
holders of 
the parent

Retained 
earnings

Non-
controlling 
interests

Translation 
reserve

(27)
–

Other 
reserves1

(240)
–

82
47

–

–

47
9

–

173
47

3

70

120
2

–

3

–

3
(7)

–

(244)

138

295

Capital 
redemption 
reserve1

Translation 
reserve

£m

Balance at 1 September 2022

Profit for the year

Other comprehensive (loss)/income:
Cash flow hedges

Actuarial gains on defined benefit  
pension schemes (Note 26)
Exchange differences on translation 
of foreign operations

Total comprehensive (loss)/income for 
the year
Employee share schemes

Dividends paid (Note 8)

Deferred tax on share-based payments

Distributions to non-controlling interest

Non-cash movement on 
non-controlling interests

Balance at 31 August 2023

£m

Balance at 1 September 2021

Profit for the year

Other comprehensive income:
Cash flow hedges

Exchange differences on translation 
of foreign operations

Total comprehensive income for the year
Employee share schemes

Non-cash movement on 
non-controlling interests

Balance at 31 August 2022

Called up 
share capital 
and share 
premium

345

–

–

–

–

–

–

–

–

–

–

13

–

–

–

–

–

–

–

–

–

–

345

13

Called up 
share capital 
and share 
premium

Capital 
redemption 
reserve1

345
–

–

–

–
–

–

13
–

–

–

–
–

–

345

13

43

–

–

–

(38)

(38)

–

–

–

–

–

5

–

70

70
–

–

43

1  For further explanation and analysis of Capital redemption reserve and Other reserves, see Note 25.

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Financial statements

Additional information

Notes to the financial statements

1.  Accounting policies
a)  Basis of preparation
The consolidated financial statements of the Group have been prepared in accordance with UK-adopted International 
Accounting Standards and with the requirements of the Companies Act 2006 as applicable to companies reporting under 
those standards.

Going concern
The consolidated financial statements have been prepared on a going concern basis.

The directors are required to assess whether the Group can continue to operate for at least 12 months from the date of 
approval of these financial statements. 

The Strategic report describes the Group’s financial position, cash flows and borrowing facilities and also highlights the 
principal risks and uncertainties facing the Group. The Strategic report also sets out the Group’s business activities together 
with the factors that are likely to affect its future developments, performance and position. Note 21 outlines the Group’s 
objectives, policies and processes for managing its capital; its financial risk management objectives; details of its financial 
instruments and hedging activities; and its exposures.

In making the going concern assessment, the directors have undertaken a rigorous assessment of current performance and 
forecasts for the 12-month period to November 2024, including expenditure commitments, capital expenditure and available 
borrowing facilities. The Group’s borrowing facilities are described in the Strategic report on page 26. The covenants on these 
facilities are tested half-yearly and are based on fixed charges cover and net borrowings. The directors have also considered 
the existence of factors beyond the going concern period that could indicate that the going concern basis is not appropriate.

The directors have modelled a base case scenario consistent with the latest Board approved forecasts, which include 
management’s best estimates of market conditions and include a number of assumptions including passenger numbers, 
sales growth and cost inflation. Under this scenario the Group has significant liquidity and complies with all covenant tests 
throughout the assessment period. 

As a result of uncertainty and challenges in the macroeconomic environment, this base case scenario has been stress-tested by 
applying severe, but plausible, downside assumptions of a magnitude and profile in line with previous experience of economic 
downturns. These assumptions include reductions to revenue assumptions of between five and ten per cent versus the base 
case as appropriate by division; additional inflation in labour costs beyond that included in the base case; and margin 
pressures. Apart from an equal reduction in turnover-based rents in our Travel businesses, this scenario does not assume 
a decrease in other variable costs, and is therefore considered severe. Under this downside scenario the Group would 
continue to have significant liquidity headroom on its existing facilities and complies with all covenant tests throughout the 
assessment period. 

Based on the above analysis, the directors have concluded that the Group is able to adequately manage its financing and 
principal risks, and that the Group will be able to continue to meet its obligations as they fall due and operate within the 
level of its facilities for at least 12 months from the date of approval of these financial statements.

New standards
The Group has adopted the following standards and interpretations which became mandatory for the year ended 
31 August 2023: 

Amendments to IFRS 3
Amendment to IAS 16
Amendment to IAS 37
Annual Improvements 2018–2020

Business combinations
Property, plant and equipment
Provisions, contingent liabilities and contingent assets
Amendments to IFRS 1, IFRS 9 and IFRS 16

The Group has considered the above new standards and amendments and has concluded that they are either not relevant 
to the Group or they do not have a significant impact on the Group’s consolidated financial statements.

At the date of authorisation of these consolidated Group financial statements, the following standards and interpretations, 
which have not been applied in these financial statements, were in issue but not yet effective:

IFRS 17
Amendment to IAS 12
Amendment to IAS 8

Amendments to IAS 1
Amendments to IFRS 16
Narrow scope amendments to IFRS 3, IAS 16 and IAS 37

Insurance contracts
Taxation
Accounting policies, Changes in Accounting Estimates 
and Errors
Presentation of financial statements
Leases

WH Smith PLC Annual Report and Accounts 2023

119

Financial statements

Notes to the financial statements continued

1.  Accounting policies (continued) 
a)  Basis of preparation (continued) 
The directors anticipate that the adoption of these standards and interpretations in future years will have no material impact 
on the Group’s financial statements. 

Alternative Performance Measures (‘APMs’)
The Group has identified certain measures that it believes will assist the understanding of the performance of the business. 
These APMs are not defined or specified under the requirements of IFRS.

The Group believes that these APMs, which are not considered to be a substitute for, or superior to, IFRS measures, 
provide stakeholders with additional useful information on the underlying trends, performance and position of the Group and 
are consistent with how business performance is measured internally. The APMs are not defined by IFRS and therefore may 
not be directly comparable with other companies’ APMs.

The key APMs that the Group uses include: measures before non-underlying items, Headline profit before tax, Headline 
earnings per share, trading profit, Headline trading profit, Headline Group profit from trading operations, like-for-like revenue, 
gross margin, fixed charges cover, Headline EBITDA, Net debt and Headline net debt and free cash flow. These APMs are set 
out in the Glossary on page 168 including explanations of how they are calculated and how they are reconciled to a statutory 
measure where relevant. 

Non-underlying items
The Group has chosen to present a measure of profit and earnings per share which excludes certain items, that are 
considered non-underlying and exceptional due to their size, nature or incidence, and are not considered to be part 
of the normal operations of the Group. These measures exclude the financial effect of non-underlying items which are 
considered exceptional or occur infrequently such as, inter alia, restructuring and transformation costs linked to a Board 
agreed programme, costs relating to business combinations, impairment charges and other property costs, significant 
items relating to pension schemes, and impairment charges and items meeting the definition of non-underlying specifically 
related to the Covid-19 pandemic, and the related tax effect of these items. In addition, these measures exclude the income 
statement impact of amortisation of intangible assets acquired in business combinations, which are recognised separately 
from goodwill. This amortisation is not considered to be part of the underlying operating costs of the business and has no 
associated cash flows.

The Group believes that the separate disclosure of these items provides additional useful information to users of the financial 
statements to enable a better understanding of the Group’s underlying financial performance.

Further details of non-underlying items are provided in Note 4.

Accounting convention
The financial statements are drawn up on the historical cost basis of accounting, except for certain financial instruments and 
share-based payments that have been measured at fair value. The financial information is rounded to the nearest million, 
except where otherwise indicated. The principal accounting policies, which have been applied consistently throughout both 
years except as noted above, are set out on the following pages.

Basis of consolidation
The consolidated Group financial statements incorporate the financial statements of WH Smith PLC and all its subsidiaries.

Subsidiary undertakings are all entities over which the Group has control. The Group controls an entity when the Group is 
exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns 
through its power over the entity. Subsidiaries are fully consolidated from the date on which control is transferred to 
the Group.

Goodwill arising on acquisition is recognised as an asset and initially measured at cost, being the excess of the fair value of 
consideration transferred over the Group’s interest in the net fair value of the identifiable assets, liabilities and contingent 
liabilities recognised. If, after reassessment, the Group’s interest in the net fair value of the acquiree’s identifiable assets, 
liabilities and contingent liabilities exceeds the fair value of consideration transferred, the excess is immediately recognised in 
the income statement. The separable net assets, both tangible and intangible, of the newly acquired subsidiary undertakings 
are incorporated into the financial statements on the basis of the fair value as at the effective date of control, if appropriate. 
Non-controlling interests are stated at the non-controlling interests’ proportion of the fair values of the assets and 
liabilities recognised.

Results of subsidiary undertakings disposed of during the financial year are included in the financial statements up to 
the effective date of disposal. Where a business component representing a separate major line of business is disposed 
of, or classified as held for sale, it is classified as a discontinued operation. The post-tax profit or loss of the discontinued 
operations is shown as a single amount on the face of the income statement, separate from the other results of the Group. 

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Additional information

1.  Accounting policies (continued)
a)  Basis of preparation (continued)
Basis of consolidation (continued) 
A joint venture is an entity in which the Group holds an interest on a long-term basis and which is jointly controlled by 
the Group and one or more other venturers under a contractual agreement. Management has assessed whether it has joint 
control of the arrangement. Joint control exists only when decisions about the relevant activities require the unanimous 
consent of the parties that collectively control the arrangement. In assessing this joint control no significant judgements 
have been necessary. 

The Group’s share of results of joint ventures is included in the Group consolidated income statement using the equity 
method of accounting. The results of joint ventures in the current and prior year are not material to disclose. Investments in 
joint ventures are carried in the Group consolidated balance sheet at cost plus post-acquisition changes in the Group’s share 
of net assets of the entity less any impairment in value. 

If the Group’s share of losses in the joint venture equals or exceeds its investment in the joint venture, the Group does not 
recognise further losses, unless it has incurred obligations to do so, or made payments on behalf of the joint venture.

All intercompany transactions, balances and unrealised gains on transactions between Group companies are eliminated.

b)  Revenue
Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable for 
the sale of goods and services to customers (which is the most significant revenue stream), sale of wholesale goods to 
franchisees, and commission and fee income on concession and franchise arrangements. Revenue excludes discounts, 
estimated returns, VAT and other sales-related taxes.

Revenue is recognised when performance obligations have been met and control of the goods has transferred to the 
customer. The majority of the Group’s sales are for standalone products made direct to customers at standard prices either 
in-store, online or through franchisees, where there is a single performance obligation. Revenue generated from different 
store formats are considered to be a single revenue stream and are subject to the same underlying economic risks.

Revenue on in-store transactions is recognised at the point of sale when control of the goods is deemed to have transferred 
to the customer. Revenue in respect of online and wholesale (including sales directly to franchisees) transactions is recognised 
on the transfer of control, which is on delivery of the goods to the customers. Revenue in respect of gift cards sold by the 
Group is recognised on the redemption of the gift card either in-store at the point of sale or on delivery for online redemptions. 
Franchise and concession fees and commission are recognised on the accruals basis in accordance with the substance of the 
contracts in place, which is typically on the basis of fixed fees spread evenly over the contract period, and/or variable amounts 
earned based on revenue.

c)  Supplier arrangements
The Group receives income from its suppliers in the form of supplier incentives and discounts (collectively “Supplier 
arrangements”). These incomes are recognised as a deduction from cost of sales on an accruals basis as they are earned 
for each supplier contract. The level of complexity and judgement is low in relation to establishing the accounting entries 
and estimates, and the timing of recognition.

Supplier incomes that have been invoiced but not received at the year end are recognised in Trade Receivables, or in Trade 
Payables where we have the right of offset. Incomes that have been earned but not yet invoiced are accrued and are 
recorded in Accrued income.

The types of supplier arrangements recognised by the Group, and the recognition policies are detailed below.

Retrospective discounts
Income earned based on sales or purchase volume triggers set by the supplier for specific products over specific periods. 

Income is calculated and invoiced based upon actual sales or purchases over the period set out in the supplier agreement, 
and is recognised in the income statement as it is earned. Where the period of an agreement spans accounting periods, 
income is recognised based on forecasts for expected sales or purchase volumes, informed by current performance, 
trends, and the terms of the supplier agreement. Income is invoiced throughout the year in accordance with the specific 
supplier terms. The carrying value of inventories is adjusted to reflect unearned elements of supplier income as the 
product has not yet been sold. This income is subsequently recognised in cost of sales when the product has been sold.

WH Smith PLC Annual Report and Accounts 2023

121

Financial statements

Notes to the financial statements continued

1.  Accounting policies (continued)
c)  Supplier arrangements (continued)
Promotional and marketing activity
Supplier income from promotional and marketing activity includes income in respect of in-store marketing and point of sale, 
supplying dedicated promotional space or receiving margin support for products on promotion. 

Income for promotional and marketing activity is agreed with suppliers for specific periods and products. Income is recognised 
over the period of the agreement. Income is invoiced when the performance conditions in the supplier agreement have 
been achieved.

d)  Retirement benefit costs 
Payments to the WH Smith Group defined contribution pension schemes are recognised as an expense in the income 
statement as they fall due. 

The cost of providing benefits for the United News Shops Retirement Benefits Scheme is determined by the Projected Unit 
Credit Method, with actuarial calculations being carried out at the balance sheet date.

Actuarial gains and losses are recognised in full in the year in which they occur. They are recognised outside the income 
statement in the Group statement of comprehensive income.

The retirement benefit obligation recognised in the balance sheet represents the present value of the defined benefit 
obligation, as reduced by the fair value of scheme assets. Any asset resulting from the calculation is limited to the present 
value of available refunds and reductions in future contributions to the plan. Where the Group is considered to have a 
contractual obligation to fund the pension scheme above the accounting value of the liabilities, an onerous obligation 
is recognised. 

Intangible assets

e) 
Business combinations
The acquisition of subsidiaries is accounted for using the acquisition method. The consideration transferred is measured at the 
aggregate of the fair values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity instruments 
issued by the Group in exchange for control, of the acquiree. Costs directly attributable to the business combination are 
recognised in the income statement in the year they are incurred. The cost of a business combination is allocated at the 
acquisition date by recognising the acquiree’s identifiable assets, liabilities and contingent liabilities that satisfy the recognition 
criteria at their fair values at that date.

The acquisition date is the date on which the acquirer effectively obtains control of the acquiree. Intangible assets are 
recognised if they meet the definition of an intangible asset contained in IAS 38 and their fair value can be measured reliably. 
The excess of the cost of acquisition over the fair value of the Group’s share of identifiable net assets acquired is recognised 
as goodwill.

Where less than the entire equity interest of a subsidiary is acquired, the non-controlling interest is recognised at the non-
controlling interest’s share of the net assets of the subsidiary. Changes in the Group’s ownership percentage of subsidiaries 
are accounted for within equity. 

Goodwill
Goodwill represents the excess of the fair value of purchase consideration over the net fair value of identifiable assets and 
liabilities acquired. 

Goodwill is recognised as an asset at cost and subsequently measured at cost less accumulated impairment. For the 
purposes of impairment testing, goodwill is allocated to the cash-generating units (CGUs) that have benefited from the 
acquisition. Each store is considered to be a CGU, or in some cases a group of stores is considered to be a CGU where the 
stores do not generate largely independent cash inflows. Goodwill is allocated to the group of CGUs making up the Group’s 
operating segments, as this is the lowest level at which management monitor goodwill.

The carrying value of goodwill is reviewed for impairment at least annually or where there is an indication that goodwill 
may be impaired. If the recoverable amount of the group of cash-generating units is less than its carrying amount, then the 
impairment loss is allocated first to reduce the carrying amount of the goodwill allocated to the units and then to the other 
assets of the units on a pro-rata basis. Any impairment is recognised immediately in the income statement and is not 
subsequently reversed. 

On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit and loss 
on disposal.

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Financial statements

Additional information

Intangible assets (continued)

1.  Accounting policies (continued) 
e) 
Other intangible assets
The costs of acquiring and developing software that is not integral to the related hardware is capitalised separately as an 
intangible asset. These intangibles are stated at cost less accumulated amortisation and impairment losses. Amortisation is 
charged so as to write off the costs of assets over their estimated useful lives, using the straight-line method, and is recorded 
in Distribution costs. The amortisation period for capitalised software costs is over a maximum period of five years.

Cloud-based software arrangements are treated as service contracts and expensed in the Group income statement as the 
service is received, except where the arrangement meets the requirements for recognition as an intangible asset of the 
Group under IAS 38. These criteria are met when the Group has both a contractual right to take possession of the software 
without significant penalty, and the ability to run the software independently of the software host. Configuration and 
customisation costs in relation to a cloud-based software arrangements are expensed alongside the related service contract 
in the consolidated income statement, unless they create a separately identifiable resource controlled by the Group, in which 
case they are capitalised.

Other intangible assets are valued at cost and amortised over their useful life, and the amortisation is recorded in administrative 
expenses, unless the asset can be demonstrated to have an indefinite life. Other intangible assets, such as brands, arising on 
business combinations are amortised on a straight line basis over their useful lives. Amortisation of other intangible assets 
arising on business combinations is included in non-underlying costs. The useful life and residual value of all intangible assets 
are determined at the time of acquisition and reviewed annually for appropriateness.

The useful economic lives of other intangible assets are as follows:

Software 

– up to five years

Brands 

– ten to twenty years

All intangible assets are reviewed for impairment in accordance with IAS 36 Impairment of Assets, when there are indications 
that the carrying value may not be recoverable. Assets with indefinite useful lives are tested for impairment annually.

f)  Property, plant and equipment
Property, plant and equipment assets are carried at cost less accumulated depreciation and any recognised impairment 
in value. The carrying values of tangible fixed assets previously revalued have been retained at their book amount. 
Depreciation is charged so as to write off the costs of assets, other than land, over their estimated useful lives, using the 
straight-line method, with the annual rates applicable to the principal categories being:

Freehold properties
Leasehold improvements

– over 20 years
–  shorter of the lease period 

Fixtures and fittings
Equipment and vehicles

and the estimated remaining 
economic life
– up to ten years
– up to ten years

The residual values of property, plant and equipment are reassessed on an annual basis.

At each balance sheet date, property, plant and equipment is reviewed for impairment if events or changes in circumstances 
indicate that the carrying amount may not be recoverable. When a review for impairment is conducted, the recoverable amount 
is assessed by reference to the net present value of expected future pre-tax cash flows of the relevant cash-generating unit, or 
fair value less costs to sell, if higher. Any impairment in value is charged to the income statement in the year in which it occurs.

g)  Leasing
The Group as a lessee 
The Group assesses whether a contract is or contains a lease, at inception of the contract. The Group recognises a right-of-
use asset and a corresponding lease liability with respect to all lease arrangements in which it is the lessee, except for short-
term leases (defined as leases with a lease term of 12 months or less) and leases of low-value assets. For these leases, the 
Group recognises the lease payments as distribution costs on a straight-line basis over the term of the lease unless another 
systematic basis is more representative of the time pattern in which economic benefits from the leased assets are consumed. 

The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement 
date, discounted by using the rate implicit in the lease. If this rate cannot be readily determined, the lessee uses its 
incremental borrowing rate.

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Financial statements

Notes to the financial statements continued

1.  Accounting policies (continued) 
g)  Leasing (continued) 
The Group as a lessee (continued)
Lease payments included in the measurement of the lease liability comprise: 

•  fixed lease payments, less any lease incentives receivable; 

•  variable lease payments that depend on an index or rate, initially measured using the index or rate at the commencement date; 

•  the amount expected to be payable by the lessee under residual value guarantees; 

•  the exercise price of purchase options, if the lessee is reasonably certain to exercise the options; and 

•  payments of penalties for terminating the lease, if the lease term reflects the exercise of an option to terminate the lease. 

The lease liability is presented as a separate line in the consolidated balance sheet. 

The lease liability is subsequently measured by increasing the carrying amount to reflect interest on the lease liability 
(using the effective interest method) and by reducing the carrying amount to reflect the lease payments made.

The Group remeasures the lease liability (and makes a corresponding adjustment to the related right-of-use asset) whenever: 

•  The lease payments change due to changes in an index, rent review or rate, in which cases the lease liability is remeasured 

by discounting the revised lease payments using an unchanged discount rate. 

•  A lease contract is modified, and the lease modification is not accounted for as a separate lease, in which case the lease 
liability is remeasured based on the lease term of the modified lease by discounting the revised lease payments using a 
revised discount rate at the effective date of the modification. 

The right-of-use assets comprise the initial measurement of the corresponding lease liability, lease payments made at 
or before the commencement date, less any lease incentives received and any initial direct costs. They are subsequently 
measured at cost less accumulated depreciation and impairment losses. 

Whenever the Group incurs an obligation for costs to dismantle and remove a leased asset, restore the site on which it is 
located or restore the underlying asset to the condition required by the terms and conditions of the lease, a provision is 
recognised and measured under IAS 37. To the extent that the costs relate to a right-of-use asset, the costs are included in 
the related right-of-use asset. 

Right-of-use assets are depreciated over the lease term. The depreciation starts at the commencement date of the lease. 

The right-of-use assets are presented as a separate line in the consolidated balance sheet. 

The Group applies IAS 36 to determine whether a right-of-use asset is impaired and accounts for any identified impairment 
loss as described in the accounting policies in Note 1 (f) Property, plant and equipment.

The lease contracts that include variable rents based on sales, which is the case with many of our retail concession contracts, 
are not included in the measurement of the lease liability and the right-of-use asset. The related rents payable are recognised 
as an expense in the year in which the event or condition that triggers those payables occurs and are included in profit or loss 
(see Note 3).

The Group has applied the Amendment to IFRS 16 issued in June 2020 and further extension granted in March 2021. 
This practical expedient allows the impact on the lease liability of temporary rent reductions/waivers affecting rent payments 
due on or before June 2022, to be recognised in the income statement in the year they are received, rather than as lease 
modifications, which would require the remeasurement of the lease liability using a revised discount rate with a corresponding 
adjustment to the right-of-use asset.

For leases acquired as part of a business combination, the lease liability is measured at the present value of the remaining 
lease payments. The right-of-use asset is measured at the same amount as the lease liability adjusted to reflect favourable 
or unfavourable terms of the lease when compared to market terms.

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Corporate governance

Financial statements

Additional information

1.  Accounting policies (continued) 
h) 
Inventories comprise goods held for resale and are stated at the lower of cost or net realisable value. Consignment stocks 
are not included within stocks held by the Group. Inventories are valued using a weighted average cost method.

Inventories 

Cost is calculated to include, where applicable, duties, handling, transport and directly attributable costs (including a deduction 
for applicable supplier income) in bringing the inventories to their present location and condition. Net realisable value is based 
on estimated normal selling prices less further costs expected to be incurred in selling and distribution. Cost of inventories 
includes the transfer from equity of any gains or losses on qualifying cash flow hedges relating to purchases.

Provisions are made for obsolescence, markdown below cost and shrinkage.

i)  Provisions 
Provisions are recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of 
a past event and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are 
measured at the directors’ best estimate of the expenditure required to settle the obligation at the balance sheet date. 
Where the effect is material, the provision is determined by discounting the expected future cash flows at a pre-tax rate 
which reflects current market assessments of the time value of money and, where appropriate, the risks specific to the liability. 

j)  Foreign currencies 
The consolidated financial statements are presented in pounds sterling (GBP), which is WH Smith PLC’s functional and 
presentation currency. Items included in the financial statements of each of the Group’s subsidiaries are measured using the 
currency of the primary economic environment in which the entity operates (“the functional currency”).

On consolidation, the assets and liabilities of the Group’s overseas operations are translated into sterling at exchange rates 
prevailing on the balance sheet date. Income and expense items are translated into sterling at the average exchange rates for 
the year. Exchange differences arising, if any, are classified as equity and transferred to the Group’s translation reserve. 

Transactions denominated in foreign currencies are recorded at the rates of exchange prevailing on the dates of 
the transactions. 

At each balance sheet date, monetary items denominated in foreign currencies are retranslated at the rates prevailing on the 
balance sheet date. Exchange differences arising on the settlement of monetary items, and on the retranslation of monetary 
items, are included in the income statement for the year.

In order to hedge its exposure to certain foreign exchange risks, the Group enters into forward contracts (see below for 
details of the Group’s accounting policies in respect of such derivative financial instruments). 

k)  Taxation
The tax expense included in the income statement comprises current and deferred tax.

Current tax is the expected tax payable or receivable based on the taxable profit or loss for the year, using tax rates that have 
been enacted or substantively enacted by the balance sheet date. 

Deferred tax is recognised on differences between the carrying amounts of assets and liabilities in the financial statements 
and the corresponding tax bases used in the computation of taxable profit, and is accounted for using the balance sheet 
liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets 
are recognised to the extent that it is probable that taxable profits will be available against which deductible temporary 
differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from goodwill or 
from the initial recognition (other than in business combination) of other assets and liabilities in a transaction that affects 
neither the tax profit nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no 
longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax 
is calculated at the tax rates that are expected to apply in the year when the liability is settled or the asset is realised. 

Current and deferred tax is charged or credited in the income statement, except when it relates to items charged or credited 
directly to equity, in which case the current or deferred tax is also recognised directly in equity. Deferred tax assets and 
liabilities are offset where there is considered to be a legally enforceable right to do so.

WH Smith PLC Annual Report and Accounts 2023

125

Financial statements

Notes to the financial statements continued

1.  Accounting policies (continued)
l)  Financial instruments 
Financial assets and liabilities are recognised in the Group’s balance sheet when the Group becomes party to the contractual 
provisions of the instrument.

 Initial recognition and subsequent measurement

i) 
a)  Financial assets
Trade and other receivables
Trade receivables are measured at fair value at initial recognition, do not carry any interest and are subsequently measured 
at amortised cost using the effective interest rate method. Appropriate allowances for estimated irrecoverable amounts are 
recognised in the income statement.

Allowances for doubtful debts are recognised based on management’s expectation of losses, without regard to whether an 
impairment trigger has occurred or not (an “expected credit loss” model under IFRS 9).

Cash and cash equivalents
Cash and cash equivalents in the balance sheet comprise cash at bank and in hand and short-term deposits with an original 
maturity of three months or less. Credit card receivables are included in cash and cash equivalents. 

b) Financial liabilities and equity
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered 
into. An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all 
of its liabilities.

Borrowings
Borrowings comprise interest-bearing bank loans and overdrafts and compound financial instruments (convertible bonds).

Bank loans are initially measured at fair value (being proceeds received, net of direct issue costs), and are subsequently 
measured at amortised cost, using the effective interest rate method. Transaction fees such as arrangement fees associated 
with the securing of financing are capitalised and amortised through the income statement over the term of the relevant 
facility. Finance charges, including premiums payable on settlement or redemptions and direct issue costs are accounted 
for on an accruals basis and taken to the income statement using the effective interest rate method and are added to the 
carrying value of the instrument to the extent that they are not settled in the year in which they arise.

Compound financial instruments issued by the Group comprise convertible bonds. The convertible bonds are bifurcated into 
a liability component and an equity component on initial recognition. The carrying value of the liability at initial recognition 
is measured using a market interest rate for an equivalent non-convertible bond at the issue date. The remainder of the 
proceeds is allocated to the conversion option and recognised in equity (Other reserves), and not subsequently remeasured. 
Any directly attributable transaction costs are allocated to each component in proportion to their initial carrying amounts. 

Subsequent to initial recognition, the liability component of a compound financial instrument is measured at amortised cost 
using the effective interest method. Any transaction costs apportioned to the liability is included in the carrying amount and 
recognised over the contractual life of the liability using the effective interest rate method.

Trade and other payables
Trade and other payables are initially measured at fair value and are subsequently measured at amortised cost, using the 
effective interest rate method. 

Equity instruments
Equity instruments issued are recorded at the proceeds received, net of direct issue costs.

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Financial statements

Additional information

1.  Accounting policies (continued)
l)  Financial instruments (continued)
ii)  Derecognition of financial assets and liabilities
a) Financial assets
The Group derecognises a financial asset when the contractual rights to the cash flows from the financial asset expire, or it 
transfers the rights to receive the contractual cash flows in a transaction in which substantially all of the risks and rewards of 
ownership of the financial asset are transferred or in which the Group neither transfers nor retains substantially all of the risks 
and rewards of ownership and it does not retain control of the financial asset.

b) Financial liabilities
The Group derecognises a financial liability when its contractual obligations are discharged or cancelled, or expire. The Group 
also derecognises a financial liability when a qualitative review of its contractual terms shows that the terms have been 
significantly changed or where the cash flows of the modified liability are substantially different, in which case a new financial 
liability based on the modified terms is recognised at fair value.

On derecognition of a financial liability, the difference between the carrying amount extinguished and the consideration paid 
(including any non-cash assets transferred or liabilities assumed) is recognised in profit or loss.

iii)  Offsetting
Financial assets and financial liabilities are offset and the net position presented in the balance sheet when, and only when, 
the Group has a legally enforceable right to set off the amounts and it intends either to settle them on a net basis or to realise 
the asset and settle the liability simultaneously.

iv)  Impairment
The Group recognises loss allowances for expected credit losses (“ECLs”) on financial assets measured at amortised cost. 
These are always measured at an amount equal to lifetime ECL. The maximum period considered when estimating ECLs is 
the maximum contractual period over which the Group is exposed to credit risk.

When determining whether the credit risk of a financial asset has increased significantly since initial recognition and when 
estimating ECL, the Group considers reasonable and supportable information that is relevant and available without undue 
cost or effort. 

This includes both qualitative and quantitative information and analysis, based on the Group’s historical experience and 
informed credit assessment and forward-looking information.

Loss allowances for financial assets measured at amortised cost are deducted from the gross carrying amount of the assets. 
The gross carrying amount of a financial asset is written off (either partially or in full) to the extent that there is no realistic 
prospect of recovery. This is generally the case when the Group determines that the debtor does not have the assets or sources 
of income that could generate sufficient cash flows to repay the amounts subject to the write-off. However, financial assets that 
are written off could still be subject to enforcement activities in order to comply with the Group’s procedures for recovery of 
amounts due.

 Derivative financial instruments and hedge accounting

v) 
The Group uses certain derivative financial instruments to reduce its exposure to foreign exchange movements in accordance 
with its risk management policies. The Group primarily uses forward foreign currency contracts to manage its exposure to 
changes in foreign exchange rates. The Group does not hold or use derivative financial instruments for speculative purposes. 
Further details of the Group’s risk management policies are provided in Note 21.

These instruments are initially recognised at fair value on the trade date and are subsequently measured at their fair value at 
the end of the financial year. The method of recognising the resulting gain or loss is dependent on whether the derivative is 
designated as a hedging instrument and the nature of the items being hedged.

Changes in the fair value of derivative financial instruments that are designated and effective as hedges of future cash flows 
are recognised directly in equity and any ineffective portion is recognised immediately in the income statement. 

If the cash flow hedge of a highly probable forecasted transaction results in the recognition of an asset or liability, then, at the 
time the asset or liability is recognised, the associated gains or losses on the derivative that had previously been recognised 
in equity are included in the initial measurement of the asset or liability. For hedges that do not result in the recognition of an 
asset or a liability, amounts deferred in equity are recognised in the income statement in the same period as the hedged item.

For an effective hedge of an exposure to changes in the fair value of a recognised asset or liability, changes in fair value of the 
hedging instrument are recognised in profit or loss at the same time that the recognised asset or liability that is being hedged 
is adjusted for movements in the hedged risk and that adjustment is also recognised in profit or loss in the same period.

Changes in the fair value of derivative financial instruments that do not qualify for hedge accounting are recognised in the 
income statement as they arise. 

WH Smith PLC Annual Report and Accounts 2023

127

Financial statements

Notes to the financial statements continued

 Derivative financial instruments and hedge accounting (continued)

1.  Accounting policies (continued)
l)  Financial instruments (continued)
v) 
Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, or exercised, or no longer 
qualifies for hedge accounting. At that time, any cumulative gain or loss on the hedging instrument recognised in equity is 
retained in equity until the forecasted transaction occurs. If a hedged transaction is no longer expected to occur, the net 
cumulative gain or loss recognised in equity is transferred to profit or loss.

Derivatives embedded in other financial instruments or other host contracts are treated as separate derivatives when their 
risks and characteristics are not closely related to those of host contracts and the host contracts are not carried at fair value 
with unrealised gains or losses reported in the income statement.

m)  Share schemes 
WHSmith Employee Benefit Trust
The shares held by the WHSmith Employee Benefit Trust are valued at the historical cost of the shares acquired. They are 
deducted in arriving at shareholders’ funds and are presented as an Other reserve.

Share-based payments
Employees of the Group receive part of their remuneration in the form of share-based payment transactions, whereby employees 
render services in exchange for shares or rights over shares (equity settled transactions).

Equity settled share-based payments are measured at fair value at the date of grant. The fair value is calculated using an 
appropriate option pricing model. The fair value is expensed to the income statement on a straight-line basis over the vesting 
period, based on the Group’s estimate of the number of shares that will eventually vest.

For cash-settled share-based payments, a liability is recognised at the current fair value determined at each balance sheet 
date, taking into account performance conditions and the extent to which employees have rendered service to date, 
with any changes in fair value recognised in the profit or loss for the year.

n)  Dividends
Final dividends are recorded in the financial statements in the year in which they are approved by the Company’s 
shareholders. Interim dividends are recorded in the year in which they are approved and paid.

 Share capital, Share premium and Other reserves

o) 
Ordinary shares are classified as equity. Share premium arises on the excess between the fair value of the shares issued and 
the par value of the shares issued. Incremental costs directly attributable to the issue of new shares or options are shown 
in equity as a deduction, net of tax, against share premium. The par value of shares repurchased and cancelled under the 
Group’s share buyback programme is reclassified from Share capital to the Capital redemption reserve.

For a description of Other reserves, see Note 25.

 Critical accounting judgements and key sources of estimation uncertainty

p) 
The preparation of financial statements in conformity with generally accepted accounting principles requires management to 
make judgements, estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of 
contingent assets and liabilities. Actual results could differ from these estimates and any subsequent changes are accounted 
for with an effect on income at the time such updated information becomes available.

The most critical accounting judgements and sources of estimation uncertainty in determining the financial condition and results 
of the Group are those requiring the greatest degree of subjective or complex judgement. These relate to the classification of 
items as non-underlying, assessment of lease substitution rights, determination of the lease term, impairment reviews of non-
current assets and inventory valuation.

Consideration of climate-related matters
In preparing the Financial statements, management has considered the potential impacts of climate change, in the context of 
the Principal risks and TCFD disclosures included in the Strategic report on pages 41 to 48 in the following areas:

•  going concern assessment and viability of the Group over the next three years; 

•  cash flow forecasts used in the impairment assessments of non-current assets including goodwill; 

•  carrying value and useful economic lives of property, plant and equipment, right-of-use assets and intangible assets; and

•  carrying value of inventories and valuation of other current assets.

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Financial statements

Additional information

1.  Accounting policies (continued)

 Critical accounting judgements and key sources of estimation uncertainty (continued)

p) 
Consideration of climate-related matters (continued)
Current assets, including inventories, are expected to be utilised within a short timeframe, and therefore no risks relating to 
climate change have been identified. 

The costs expected to be incurred in connection with our net zero commitments (as described on pages 41 to 48) are 
included within the Group’s budget and three year plan, which have been used to support the impairment reviews of non-
current assets, including goodwill, and the going concern and viability assessments. Further disclosures in relation to the 
impact of climate change on the impairment assessment of right-of-use assets and property, plant and equipment are 
included in Note 11, and on goodwill in Note 10.

The Group’s initial quantitative scenario analysis (as described on pages 41 to 48) has determined that operational impacts 
are not expected to be significant within the short-term forecast period. Beyond the forecast periods, the results of the 
quantitative scenario analysis have been incorporated into the sensitivity analyses of viability and goodwill impairment where 
appropriate, however climate change is not considered to be a key driver in determining the outcomes of these exercises and 
is therefore not currently classified as a key source of estimation uncertainty within our financial statements. This assessment 
will be kept under review going forward.

Critical accounting judgements
Non-underlying items
The Group has chosen to present a measure of profit and earnings per share which excludes certain items that are considered 
non-underlying and exceptional due to their size, nature or incidence, and are not considered to be part of the normal 
operations of the Group. These measures exclude the financial effect of non-underlying items which are considered exceptional 
and occur infrequently such as, inter alia, restructuring and transformation costs linked to a Board agreed programme, 
amortisation of acquired intangibles assets, costs relating to business combinations, impairment charges and other property 
costs, significant items relating to pension schemes, and impairment charges and items meeting the definition of non-underlying 
specifically related to the Covid-19 pandemic, and the related tax effect of these items. The Group believes that they provide 
additional useful information to users of the financial statements to enable a better understanding of the Group’s underlying 
financial performance. 

The classification of items as non-underlying requires management judgement. The definition of non-underlying items has 
been applied consistently year on year. Further details of non-underlying items are provided in Note 4.

IFRS 16 Lease accounting 
Substantive substitution rights
Judgement is required in determining whether a contract meets the definition of a lease under IFRS 16. Management has 
determined that certain retail concession contracts give the landlord substantive substitution rights because the contract 
gives the landlord rights to relocate the retail space occupied by the Group. In such cases, management has concluded 
that there is not an identified asset and therefore such contracts are outside the scope of IFRS 16. For these contracts, 
the Group recognises the payments as an operating expense on a straight-line basis over the term of the contract unless 
another systematic basis is more representative of the time pattern in which economic benefits from the underlying contract 
are consumed. 

Determination of lease term
In determining the lease term for contracts that have options to extend or terminate early at the Group’s discretion, 
management has applied judgement in determining the likelihood of whether such options will be exercised. This is based 
on the length of time remaining before the option is exercisable, performance of the individual store and the trading forecasts.

WH Smith PLC Annual Report and Accounts 2023

129

Financial statements

Notes to the financial statements continued

 Critical accounting judgements and key sources of estimation uncertainty (continued) 

1.  Accounting policies (continued)
p) 
Sources of estimation uncertainty
Intangible assets, property, plant and equipment and right-of-use asset impairment reviews
Property, plant and equipment, right-of-use assets and intangible assets are reviewed for impairment if events or changes 
in circumstances indicate that the carrying amount may not be recoverable. When a review for impairment is conducted, 
the recoverable amount of an asset or a cash-generating unit is determined based on value-in-use calculations prepared 
on the basis of management’s assumptions and estimates. 

The key assumptions in the value-in-use calculations include growth rates of revenue and the pre-tax discount rate. 
Further information in respect of the Group’s intangible assets, property, plant and equipment and right-of-use assets is 
included in Notes 10, 11 and 12 respectively. 

Inventory valuation
Inventory is carried at the lower of cost and net realisable value which requires the estimation of sell through rates, and the 
eventual sales price of goods to customers in the future. Any difference between the expected and the actual sales price 
achieved will be accounted for in the year in which the sale is made. A description of the Group’s accounting policy in 
respect of inventories is included in Note 1(h). A sensitivity analysis has been carried out on the calculation of inventory 
provisions. The key assumption driving the stock provision calculation is forecast revenue. A ten per cent change in the 
revenue assumptions applied in the provision calculation, representing a reasonably possible outcome, would reduce the 
carrying value of inventories by £2m (2022: £2m). 

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Financial statements

Additional information

2.  Segmental analysis of results
IFRS 8 requires segment information to be presented on the same basis as that used by the Chief Operating Decision Maker 
for assessing performance and allocating resources. The Group’s operating segments are based on the reports reviewed by 
the Board of Directors who are collectively considered to be the chief operating decision maker. 

For management and financial reporting purposes, the Group is organised into two operating divisions which comprise four 
reportable segments – Travel UK, North America, Rest of the World within the Travel division, and High Street.

The information presented to the Board is prepared in accordance with the Group’s IFRS accounting policies, with the exception 
of IFRS 16, and is shown below as Headline information in Section b). A reconciliation to statutory measures is provided below in 
accordance with IFRS 8, and in the Glossary on page 168 (Note A2). 

a)  Revenue

£m
Travel UK

North America

Rest of the World

Total Travel

High Street

Revenue

2023

709

380

235

1,324

469

1,793

2022

521

288

118

927

473

1,400

Rest of the World revenue includes revenue from Australia of £82m (2022: £40m), Ireland £47m (2022: £30m) and Spain 
£46m (2022: £21m). No other country has individually material revenue. 

b)  Group results

£m
Travel UK trading profit/(loss)

North America trading profit

Rest of the World trading  
profit/(loss)
Total Travel trading profit

High Street trading profit

Group profit from trading 
operations
Unallocated central costs

Group operating profit before 
non-underlying items
Non-underlying items (Note 4)

Group operating profit/(loss)
Finance costs

Non-underlying finance costs  
(Note 4)

Profit/(loss) before tax
Income tax (expense)/credit

Profit/(loss) for the year

2023

2022

Headline 
before non-
underlying 
items1
(pre-IFRS 16)

Headline non-
underlying 
items1 
(pre-IFRS 16)

IFRS 16

102

49

13

164

32

196

(27)

169

–

169

(26)

–

143

(28)

115

–

–

–

–

–

–

–

–

(13)

(13)

–

(2)

(15)

2

(13)

(1)

3

–

2

11

13

–

13

(13)

–

(19)

1

(18)

4

(14)

Headline 
before non-
underlying 
items1
(pre-IFRS 16)

Headline 
non-underlying 
items1 
(pre-IFRS 16)

IFRS 16

54

31

4

89

33

122

(24)

98

–

98

(25)

–

73

(12)

61

–

–

–

–

–

–

–

–

(12)

(12)

–

–

(12)

3

(9)

6

2

(1)

7

12

19

–

19

(8)

11

(9)

–

2

(1)

1

Total

101

52

13

166

43

209

(27)

182

(26)

156

(45)

(1)

110

(22)

88

Total

60

33

3

96

45

141

(24)

117

(20)

97

(34)

–

63

(10)

53

1  Presented on a pre-IFRS 16 basis. Alternative performance measures are defined and explained in the Glossary on page 168.

WH Smith PLC Annual Report and Accounts 2023

131

Financial statements

Notes to the financial statements continued

2.  Segmental analysis of results (continued)
c)  Other segmental items

£m

Travel UK

North America
Rest of the World

Total Travel

High Street

Unallocated

Headline, before non-underlying items (pre-IFRS 16)
Headline non-underlying items (pre-IFRS 16)

Headline, after non-underlying items (pre-IFRS 16)
Impact of IFRS 16

Non-underlying items (IFRS 16)²

Group

£m

Travel UK

North America
Rest of the World

Total Travel

High Street

Unallocated

Headline, before non-underlying items (pre-IFRS 16)
Headline non-underlying items (pre-IFRS 16)

Headline, after non-underlying items (pre-IFRS 16)
Impact of IFRS 16

Non-underlying items (IFRS 16)

Group

Non-current assets1

Depreciation and 
amortisation 

Capital additions

2023

Right of use assets

Impairment

Depreciation 

Impairment

30

47
17

94

28

–

122

–

122

–

–

122

(17)

(13)
(6)

(36)

(15)

(2)

(53)

(3)

(56)

–

–

(56)

–

–
–

–

–

–

–

(4)

(4)

–

–

(4)

–

–
–

–

–
–

–

–

–

(104)

–

(104)

–

–
–

–

–
–

–

–

–

–

(15)

(15)

Non-current assets1

Depreciation and 
amortisation 

Capital additions

2022

Right of use assets

Impairment

Depreciation 

Impairment

30

22
13

65

25

–

90

–

90

–

–

90

(16)

(11)
(2)

(29)

(15)

(3)

(47)

(3)

(50)

–

–

(50)

–

–
–

–

(2)

–

(2)

(6)

(8)

–

–

(8)

1  Non-current assets including property, plant and equipment and intangible assets, but excluding right-of-use assets.

2  The impairment under IFRS 16 mostly relates to the Rest of the World segment.

d)  Non-current assets by geographical location

Non-current assets include property, plant and equipment, intangible assets and right-of-use assets.

£m
UK

USA

Spain

Australia

Other international

Total

132

WH Smith PLC Annual Report and Accounts 2023

–

–
–

–

–
–

–

–

–

(81)

–

(81)

–

–
–

–

–
–

–

–

–

–

(8)

(8)

2023

396

704

84

18

17

2022

383

689

104

19

13

1,219

1,208

Strategic report

Corporate governance

Financial statements

Additional information

3.  Group operating profit

£m

Revenue
Cost of sales

Gross profit
Distribution costs1
Administrative expenses
Other income2
Non-underlying items (Note 4)

Group operating profit

Before non-
underlying 
items

2023

Non-
underlying 
items

1,793
(682)

1,111

(746)

(197)

14

–

182

–
–

–

–

–

–

(26)

(26)

Before non-
underlying 
items

2022

Non-
underlying 
items

1,400
(538)

862

(588)

(161)

4

–

117

–
–

–

–

–

–

(20)

(20)

Total

1,793
(682)

1,111

(746)

(197)

14

(26)

156

Total

1,400
(538)

862

(588)

(161)

4

(20)

97

1  During the year there was an underlying impairment charge of £nil (2022: £2m) for property, plant and equipment and other intangible assets included in distribution costs. 

Other impairment charges are included in non-underlying items. See Note 4.

2  Other income includes remeasurement of right-of-use assets, insurance recoveries and other property related income.

£m
Cost of inventories recognised as an expense
Write-down of inventories in the year3 
Depreciation of property, plant and equipment

Depreciation of right-of-use assets

– land and buildings

– other

Amortisation of intangible assets

Impairment of property, plant and equipment

Impairment of right-of-use assets

Impairment of intangibles

(Income)/expenses relating to leasing:

– expense relating to short-term leases

– expense relating to variable lease payments not included in the measurement of the lease liability

– income relating to Covid-19 rent reductions

Other occupancy costs

Staff costs (Note 5)

Auditors’ remuneration (see below)

Audit services
Fees payable to the Group’s auditors, included in the income statement, relate to:

Fees payable to the Group’s auditors for the audit of the Group’s financial statements

Fees payable to the Group’s auditors for other services to the Group including the audit of the 
Company’s subsidiaries

Total audit and audit-related services

Non-audit services
Fees payable to the Group’s auditors for other services:

All other non-audit services

Non-audit fees including taxation and other services

Total auditors’ remuneration

2023

682

3

42

101

3

14

4

15

–

22

29

–

49

367

1.1

0.3

1.4

0.1

0.1

1.5

2022

538

2

37

78

3

13

7

8

1

17

29

(5)

59

293

0.9

0.2

1.1

0.1

0.1

1.2

Included in Administrative expenses is the auditors’ remuneration, including expenses, for audit and non-audit services, 
payable to the Group’s auditors PricewaterhouseCoopers LLP and its associates as set out above. A description of the work 
performed by the Audit Committee is set out in the Corporate governance section of the Directors’ report and includes an 
explanation of how auditor objectivity and independence are safeguarded when non-audit services are provided by auditors.

3  Write-down of inventories in the year are included within the amounts disclosed as Cost of inventories recognised as an expense, and recognised in Cost of sales.

WH Smith PLC Annual Report and Accounts 2023

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Financial statements

Notes to the financial statements continued

4.  Non-underlying items
Items which are not considered part of the normal operations of the business, are non-recurring or are considered exceptional 
because of their size, nature or incidence, are treated as non-underlying items and disclosed separately. Further details of 
non-underlying items are included in Note 1, Accounting policies and in the Strategic report on page 27.

£m

Amortisation of acquired intangible assets

Impairment of assets

– property, plant and equipment

– right-of-use assets

Provisions for onerous contracts

Costs associated with pensions

Costs related to cyber incident

Non-underlying items, included in operating profit
Finance costs associated with refinancing

Non-underlying items, before tax
Tax credit on non-underlying items

Non-underlying items, after tax

Non-underlying items recognised in the year are as follows:

2023

3

4

15

3

1

–

26
1

27

(5)

22

2022

3

5

8

–

–

4

20
–

20

(4)

16

Amortisation of acquired intangible assets
Amortisation of acquired intangible assets primarily relates to the MRG and InMotion brands (see Note 10).

Impairment of property, plant and equipment and right-of-use assets and provisions for onerous contracts
The Group has carried out an assessment for indicators of impairment across the store portfolio. Where an indicator of 
impairment has been identified, an impairment review has been performed to compare the value-in-use of store cash 
generating units, based on management’s assumptions regarding likely future trading performance, to the carrying value 
of the cash-generating unit as at 31 August 2023. As a result of this exercise, a charge of £19m (2022: £13m) was recorded 
within non-underlying items for impairment of retail store assets, of which £4m (2022: £5m) relates to property, plant and 
equipment and £15m (2022: £8m) relates to right-of-use assets. The majority of the impairment of right-of-use assets relates 
to the difference between the incremental borrowing rate used to establish the right-of-use assets and the WACC rate used 
to discount the future cash flows of certain stores in Spain. Refer to Note 11 for details of impairment of cash-generating units. 

The impairment recognised on a pre-IFRS 16 basis is provided in the Glossary on page 174.

A charge of £3m has been recognised in the income statement to provide for the unavoidable costs of continuing to service a 
non-cancellable contract. This provision will be utilised over the next three financial years.

Costs associated with pensions
Professional fees of £1m (2022: £nil) have been incurred related to the pension scheme’s purchase of a bulk annuity insurance 
policy as described in Note 26.

Costs associated with refinancing
A charge of £1m (2022: £nil) has been included in non-underlying items to derecognise the carrying value of unamortised 
fees in respect of the extinguished term loan and revolving credit facility. See Note 18.

Other prior year non-underlying items
Other non-underlying items in the prior year included costs of £4m incurred due to a cyber security incident in relation to one 
of the Group’s websites. This includes impairment of software assets of £1m, third party consultancy support and legal and 
other costs.

A tax credit of £5m (2022: £4m) has been recognised in relation to non-underlying items.

134

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Financial statements

Additional information

5.  Staff costs and employees
a)  Staff costs
The aggregate remuneration of employees was:

£m
Wages and salaries

Social security costs

Other pension costs

Share-based payments

Total Group

b)  Employee numbers
The monthly average total number of employees (including executive directors) was:

No. of employees
Total retailing

Support functions

Total Group

6.  Finance costs

£m
Interest payable on bank loans and overdrafts

Interest on convertible bonds

Interest on lease liabilities
Costs associated with refinancing

Costs associated with refinancing are included in non-underlying items (see Note 4).

2023

322

27

6

12

367

2022

261

17

5

10

293

2023

14,124

53

14,177

2022

12,459

43

12,502

2023

2022

12

14

19
1

46

9

14

11
–

34

WH Smith PLC Annual Report and Accounts 2023

135

Financial statements

Notes to the financial statements continued

7.  Income tax expense

£m
Tax on profit

Blended standard rate of UK corporation tax 21.5% (2022: 19.0%)

Adjustment in respect of prior years

Total current tax expense
Deferred tax – current year (Note 17)

Deferred tax – prior year (Note 17)

Tax on profit before non-underlying items
Tax on non-underlying items – deferred tax (Note 17)

Total tax on profit

Reconciliation of the taxation charge

£m
Tax on profit at blended standard rate of UK corporation tax 21.5% (2022: 19.0%)

Tax effect of items that are not deductible or not taxable in determining taxable profit

Derecognition / (recognition) of deferred tax balances

Differences in overseas tax rates

Adjustment in respect of prior years – current tax 
Adjustment in respect of prior years – deferred tax

Total income tax charge

2023

13

(2)

11

19

(3)

27

(5)

22

2022

6

–

6

8

–

14

(4)

10

2023

2022

24

(3)

7

(1)

(2)
(3)

22

12

–

(1)

(1)

–
–

10

The effective tax rate, before non-underlying items, is 19 per cent (2022: 17 per cent). 

The UK corporation tax rate is 25 per cent. Up to the 1 April 2023 the corporation tax rate was 19 per cent. 

On 20 June 2023, Finance (No.2) Act 2023 was substantively enacted in the UK, introducing a global minimum effective tax 
rate of 15 per cent. The legislation implements a domestic top-up tax and a multinational top-up tax, effective for accounting 
years starting on or after 31 December 2023. The Group has applied the exemption under IAS 12 to recognising and disclosing 
information about deferred tax assets and liabilities related to top-up income taxes. This will be applicable for the year ending 
31 August 2025.

8.  Dividends
Amounts paid and recognised as distributions to shareholders in the year are as follows:

£m
Final dividend for the year ended 31 August 2022 of 9.1p per ordinary share (2022: nil)

Interim dividend for the year ended 31 August 2023 of 8.1p per ordinary share (2022: nil)

2023

2022

12

10

22

–

–

–

The Board has proposed a final dividend of 20.8p per share, amounting to a final dividend of £27m, which is not included as 
a liability in these financial statements and, subject to shareholder approval, will be paid on 1 February 2024 to shareholders 
registered at the close of business on 12 January 2024.

136

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Corporate governance

Financial statements

Additional information

9.  Earnings per share
a)  Earnings

£m

Profit for the year, attributable to equity holders of the parent
Non-underlying items, after tax (Note 4)

Profit for the year before non-underlying items, attributable to equity holders of the parent

b)  Weighted average share capital

Millions
Weighted average ordinary shares in issue

Less weighted average ordinary shares held in ESOP Trust

Weighted average shares in issue for earnings per share
Add weighted average number of ordinary shares under option

Weighted average ordinary shares for diluted earnings per share

c)  Basic and diluted earnings per share

Pence

Basic earnings per share
Adjustment for non-underlying items

Basic earnings per share before non-underlying items

Pence

Diluted earnings per share
Adjustment for non-underlying items

Diluted earnings per share before non-underlying items

2023

79

22

101

2023

130

–

130

2

132

2023

60.8

16.9

77.7

2023

59.8

16.7

76.5

2022

47

16

63

2022

130

–

130

2

132

2022

36.2

12.3

48.5

2022

35.6

12.1

47.7

Diluted earnings per share takes into account various share awards and share options including SAYE schemes, which are 
expected to vest, and for which a sum below fair value will be paid. 

As at 31 August 2023 the convertible bond has no dilutive effect as the inclusion of these potentially dilutive shares would 
improve earnings per share (2022: improve earnings per share).

The calculation of earnings per share on a pre-IFRS 16 basis is provided in the Glossary on page 173.

WH Smith PLC Annual Report and Accounts 2023

137

Financial statements

Notes to the financial statements continued

10. Intangible assets

£m

Cost
At 1 September 2022

Additions
Foreign exchange 

At 31 August 2023

Accumulated amortisation
At 1 September 2022

Amortisation charge

Foreign exchange

At 31 August 2023

Net book value at 31 August 2023

Cost
At 1 September 2021

Additions

Disposals

Foreign exchange 

At 31 August 2022

Accumulated amortisation
At 1 September 2021

Amortisation charge

Impairment charge

Disposals

Foreign exchange

At 31 August 2022

Net book value at 31 August 2022

Brands and 
franchise 
contracts Tenancy rights

Goodwill

Software

Total

471

–
(35)

436

–

–

–

–

436

406

–

–

65

471

–

–

–

–

–

–

471

50

–
(4)

46

12

3

(1)

14

32

42

–

–

8

50

7

3

–

–

2

12

38

13

–
–

13

8

–

–

8

5

13

–

–

–

13

8

–

–

–

–

8

5

114

16
(2)

128

85

11

–

96

32

102

13

(2)

1

114

75

10

1

(2)

1

85

29

648

16
(41)

623

105

14

(1)

118

505

563

13

(2)

74

648

90

13

1

(2)

3

105

543

Goodwill of US$64m (£50m) (2022: US$70m / £60m) relating to the acquisition of the InMotion Entertainment Group of 
companies in 2018 is expected to be deductible for tax purposes in the future.

The carrying value of goodwill is allocated to the segmental businesses as follows:

£m
Travel UK

North America

Rest of the World

Total Travel

High Street

2023

272

122

27

421

15

436

2022

295

132

29

456

15

471

138

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

10. Intangible assets (continued)
Included within Tenancy rights are certain assets that are considered to have an indefinite life of £4m (2022: £4m), 
representing certain rights under tenancy agreements, which include the right to renew leases, therefore no amortisation has 
been charged. Management has determined that the useful economic life of these assets is indefinite because the Group can 
continue to occupy and trade from certain premises for an indefinite period. These assets are reviewed annually for indicators 
of impairment. 

Impairment of goodwill and intangible assets
The Group tests goodwill for impairment annually or where there is an indication that goodwill might be impaired. 
For impairment testing purposes, goodwill is allocated to groups of CGUs in a manner that is consistent with our operating 
segments, as this reflects the lowest level at which goodwill is monitored. All goodwill has arisen on acquisitions of groups of 
retail stores. These acquisitions are then integrated into the Group’s operating segments as appropriate. Acquired brands are 
considered together with goodwill for impairment testing purposes, and are therefore considered annually for impairment.

Goodwill and acquired brands have been tested for impairment by comparing the carrying amount of each group of 
CGUs, including goodwill and acquired brands, with the recoverable amount determined from value-in-use calculations. 
The value-in-use of each group of CGUs has been calculated using cash flows derived from the Group’s latest Board-
approved budget and three year plan, initially extrapolated to five years. The forecasts reflect knowledge of the current 
market, together with the Group’s expectations on the future achievable growth and committed store openings. Cash flows 
beyond the initial forecast period are extrapolated using estimated long-term growth rates. 

For certain groups of CGUs, additional adjustments to cash flows have been made during the extrapolation process for an 
extended period of up to 15 years before calculating a terminal value. This extended period of time is required to establish a 
normalised cash flow base on which a terminal value calculation can be appropriately calculated. The main reasons for cash 
flow adjustments include the need to forecast lease renewals under IFRS 16, and the unwinding of certain cash flow benefits 
arising from acquisitions in North America. 

The key assumptions on which the forecast three-year cash flows of the CGUs are based include revenue and the pre-tax 
discount rate. Other assumptions in the model relate to gross margin, cost inflation and longer-term growth rates: 

•  The values assigned to each of the revenue, product mix and operating cost assumptions were determined based on the 

extrapolation of historical trends within the Group and external information on expected future trends in the travel and high 
street retail sectors.

•  The pre-tax discount rates are derived from the Group’s weighted average cost of capital, which has been calculated using 
the capital asset pricing model, the inputs of which include a risk-free rate, equity risk premium, Group size premium and 
a risk adjustment (beta). Country-specific discount rates were not considered to be materially different to the Group rate. 
The pre-tax discount rate used in the calculations was 13.2 per cent (2022: 11.9 per cent). 

•  The long-term growth rate assumptions are between zero per cent and two per cent (2022: zero per cent and two per cent).

The immediately quantifiable impacts of climate change and costs expected to be incurred in connection with our net zero 
commitments, are included within the Group’s budget and three year plan which have been used to support the impairment 
reviews, with no material impact on cash flows.

The value-in-use estimates indicated that the recoverable amount of goodwill exceeded the carrying value for each group 
of CGUs. As a result, no impairment has been recognised in respect of the carrying value of goodwill in the year (2022: £nil).

As disclosed in Note 1, Accounting policies, the forecast cash flows used within the impairment model are based on assumptions 
which are sources of estimation uncertainty and it is possible that significant changes to these assumptions could lead to 
an impairment of goodwill and acquired brands. Given the inherent uncertainties due to challenges in the macroeconomic 
environment, management have considered a range of sensitivities on each of the key assumptions, with other variables held 
constant. The sensitivities include applying increases in the discount rate by two per cent and reductions in the long-term 
growth rates to zero per cent. Under these scenarios, the estimated recoverable amount of goodwill and acquired brands still 
exceeded the carrying value. 

Furthermore, outputs of the quantitative climate change scenario analysis as described on pages 41 and 48 have also been 
taken into consideration in the sensitivity analysis, and has shown that climate change is not considered to be a key driver in 
determining the outcome.

The sensitivity analysis showed that no reasonably possible change in assumptions would lead to an impairment.

WH Smith PLC Annual Report and Accounts 2023

139

Financial statements

Notes to the financial statements continued

11.  Property, plant and equipment

£m

Cost or valuation:
At 1 September 2022

Additions

Reclassifications 

Foreign exchange 

At 31 August 2023
Accumulated depreciation:
At 1 September 2022

Depreciation charge

Impairment charge 

Reclassifications 

Foreign exchange

At 31 August 2023

Net book value at 31 August 2023

Cost or valuation:
At 1 September 2021

Additions

Disposals 

Foreign exchange 

At 31 August 2022

Accumulated depreciation:
At 1 September 2021

Depreciation charge

Impairment charge 

Disposals

Foreign exchange

At 31 August 2022

Net book value at 31 August 2022

Land and buildings

Freehold 
properties

Leasehold 
improvements

Fixtures 
and fittings

Equipment 
and vehicles

18

–

–

–

18

10

–

–

–

–

10

8

18

–

–

–

18

10

–

–

–

–

10

8

329

63

–

(7)

385

230

20

3

1

(2)

252

133

290

32

(3)

10

329

206

19

4

(3)

4

230

99

232

24

5

(7)

254

155

15

–

(1)

(3)

166

88

196

29

(1)

8

232

127

19

(5)

(1)

140

92

7

1

–

(1)

99

41

110

16

(1)

2

127

Total

706

106

–

(15)

797

487

42

4

–

(6)

527

270

614

77

(5)

20

706

140

84

440

11

2

(1)

3

155

77

7

1

(1)

1

92

35

37

7

(5)

8

487

219

Impairment of property, plant and equipment
For impairment testing purposes, the Group has determined that each store is a separate CGU or in some cases a group of 
stores is considered to be a CGU where the stores do not generate largely independent cash inflows. CGUs are tested for 
impairment at the balance sheet date if any indicators of impairment have been identified. The identified indicators include 
loss-making stores, stores earmarked for closure and under-performance of individual stores versus forecast.

140

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Financial statements

Additional information

11.  Property, plant and equipment (continued)
Impairment of property, plant and equipment (continued)
For those CGUs where an indicator of impairment has been identified, property, plant and equipment and right-of-use assets 
have been tested for impairment by comparing the carrying amount of the CGU with its recoverable amount determined 
from value-in-use calculations. It was determined that value-in-use was higher than fair value less costs to sell.

The value-in-use of CGUs is calculated using discounted cash flows derived from the Group’s latest Board-approved budget 
and three-year plan, and reflects historic performance and knowledge of the current market, together with the Group’s 
views on the future achievable growth for these specific stores. Cash flows beyond the forecast period are extrapolated 
using growth rates and inflation rates appropriate to each store’s location. Cash flows have been included for the remaining 
lease life for the specific store. These growth rates do not exceed the long-term growth rate for the Group’s retail businesses 
in the relevant territory. Where stores have a short remaining lease life, an extension to the lease has been assumed where 
management consider it likely that an extension will be granted. The immediately quantifiable impacts of climate change and 
costs expected to be incurred in connection with our net zero commitments, are included within the Group’s budget and 
three year plan which have been used to support the impairment reviews, with no material impact on cash flows. The useful 
economic lives of store assets are short in the context of climate change scenario models therefore no medium to long-term 
effects have been considered.

The key assumptions on which the forecast three-year cash flows of the CGUs are based include revenue and the pre-
tax discount rate. Other assumptions in the model relate to gross margin, cost inflation and longer-term growth rates. 
In developing these forecasts, management have used available information, including historical knowledge of the store 
level cash flows.

The pre-tax discount rates are derived from the Group’s weighted average cost of capital, which has been calculated using 
the capital asset pricing model, the inputs of which include the risk-free rate, equity risk premium, Group size premium and 
a risk adjustment (beta). Country-specific discount rates were not considered to be materially different to the Group rate. 
The pre-tax discount rate used in the calculations was 13.2 per cent (2022: 11.9 per cent). 

Where the value-in-use was less than the carrying value of the CGU, an impairment of property, plant and equipment and 
right-of-use assets was recorded. These stores were impaired to their recoverable amount of £34m, which is their carrying 
value at year end. The Group has recognised an impairment charge of £4m (2022: £7m) to property, plant and equipment, 
no impairment to software (2022: £1m) and £15m (2022: £8m) to right-of-use assets. The majority of the impairment of right-
of-use assets relates to the difference between the incremental borrowing rate used to establish the right-of-use assets and 
the WACC rate used to discount the future cash flows of certain stores in Spain. Impairments of £19m (2022: £14m) have been 
presented as non-underlying items in the current year (see Note 4).

As disclosed in Note 1, Accounting policies, the forecast cash flows used within the impairment model are based on 
assumptions which are sources of estimation uncertainty and changes to these assumptions could lead to further 
impairments to assets. As a result, the Group has applied certain sensitivities in isolation to demonstrate the impact on the 
impairment charge of changes in key assumptions. An increase of one per cent in the discount rate has been modelled and 
would have resulted in an increase in the impairment charge of £1m across intangible assets, property, plant and equipment 
and right of use assets. 

The impairment assessment has also been performed on a pre-IFRS 16 basis. See Glossary on page 174.

WH Smith PLC Annual Report and Accounts 2023

141

Financial statements

Notes to the financial statements continued

12.  Right-of-use assets

£m
At 1 September 2022

Additions

Modifications and remeasurements

Depreciation charge 

Impairment charge

Effect of movements in foreign exchange rates

Net book value at 31 August 2023

£m
At 1 September 2021

Additions

Modifications and remeasurements

Disposals

Depreciation charge 

Impairment charge

Effect of movements in foreign exchange rates

Net book value at 31 August 2022

Land and 
buildings

Equipment

440

93

41

(101)

(15)

(18)

440

6

–

1

(3)

–

–

4

Land and 
buildings

Equipment

319

160

25

(2)

(78)

(8)

24

440

9

–

–

–

(3)

–

–

6

Total

446

93

42

(104)

(15)

(18)

444

Total

328

160

25

(2)

(81)

(8)

24

446

Information on the Group’s leasing activities is included in Note 15, Lease liabilities.

Impairment of right-of-use assets
Right-of-use assets of £15m (2022: £8m) have been impaired in the year. This impairment charge has been presented in non-
underlying items (see Note 4). The approach to impairment testing is described in detail in Note 11, Property, plant and equipment. 

13.  Trade and other receivables

£m

Current receivables
Trade receivables

Other receivables

Prepayments

Accrued income

Non-current receivables
Other receivables

Prepayments

Total trade and other receivables

2023

2022

68

3

15

26

112

5

4

121

57

2

12

16

87

3

6

96

Included in accrued income is £12m (2022: £10m) of accrued supplier income relating to retrospective discounts and other 
promotional and marketing income that has been earned but not yet invoiced. Supplier income that has been invoiced 
but not yet settled against trade payables balances is included in trade payables where the Group has a right to offset.

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13.  Trade and other receivables (continued)
The ageing of the Group’s trade and other receivables is as follows:

£m

Trade and other receivables gross
Expected credit losses

Trade and other receivables net
Of which:

Amounts neither impaired nor past due on the reporting date

Amounts past due but not impaired: 

 Less than one month old

 Between one and three months old

 Between three and six months old

 Between six months and one year old

Trade and other receivables net carrying amount

2023

2022

80

(4)

76

54

15

5

2

–

76

68

(6)

62

46

8

4

3

1

62

The Group has limited exposure to expected credit losses due to the business model. An allowance has been made for lifetime 
expected credit losses from receivables at 31 August 2023 of £4m (2022: £6m). The ageing analysis of these receivables is 
given in the table below. This expected credit loss allowance reflects the application of the Group’s provisioning policy in respect 
of bad and doubtful debts and is based upon the difference between the receivable value and the estimated net collectible 
amount. The Group establishes its provision for bad and doubtful debts by reference to past default experience.

Ageing analysis of bad and doubtful debt provisions:

£m
Less than one month old
Between one and three months old

Between three and six months old

Between six months and one year old

2023

2022

–
–

1

3

4

–
2

2

2

6

No trade and other receivables that would have been past due or impaired were renegotiated during the year. No interest 
is charged on the receivables balance. The other classes within trade and other receivables do not include impaired assets. 
The Group does not hold collateral over these balances. The directors consider that the carrying amount of trade and other 
receivables approximates their fair value.

14. Trade and other payables

£m
Trade payables

Other tax and social security

Other payables

Accruals

Deferred income

2023

130

30

95

68

17

340

2022

130

30

96

95

14

365

Trade and other payables principally comprise amounts outstanding for trade purchases and ongoing costs. The average 
credit period taken for trade purchases is 58 days (2022: 65 days). The directors consider that the carrying amount of trade 
and other payables approximates their fair value.

Trade payables is stated net of £8m (2022: £7m) amounts receivable from suppliers in relation to supplier income, that has 
been invoiced, for which the Group has the right to set off against amounts payable at the balance sheet date.

WH Smith PLC Annual Report and Accounts 2023

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Financial statements

Notes to the financial statements continued

15.  Lease liabilities

£m
At 1 September 2022

Additions

Modifications and remeasurements

Disposals

Interest

Payments

Effect of movements in foreign exchange rates

At 31 August 2023

£m
At 1 September 2021

Additions

Modifications and remeasurements

Disposals

Interest

Payments

Effect of movements in foreign exchange rates

At 31 August 2022

£m
Analysis of total lease liabilities:

Non-current

Current

Total

Land and 
buildings

574

91

39

(2)

19

(135)

(22)

564

Equipment

3

–

1

–

–

(2)

–

2

Land and 
buildings

Equipment

463

159

18

(4)

11

(103)

30

574

7

–

–

–

–

(4)

–

3

Total

577

91

40

(2)

19

(137)

(22)

566

Total

470

159

18

(4)

11

(107)

30

577

2023

2022

450

116

566

446

131

577

The Group leases land and buildings for its retail stores, distribution centres, storage locations and office property. These leases 
have an average remaining lease term of four years. Some leases include an option to break before the end of the contract term 
or an option to renew the lease for an additional term after the end of the term. Management assess the lease term at inception 
based on the facts and circumstances applicable to each property. 

Other leases are mainly forklift trucks for the retail stores and distribution centres, office equipment and vehicles. These leases 
have an average remaining lease term of three years. 

The Group reviews the retail lease portfolio on an ongoing basis, taking into account retail performance and future trading 
expectations. The Group may exercise extension options, negotiate lease extensions or modifications. In other instances, 
the Group may exercise break options, negotiate lease reductions or decide not to negotiate a lease extension at the end of 
the lease term. Certain property leases contain rent review terms that require rent to be adjusted on a periodic basis which 
may be subject to market rent or increases in inflation measurements.

Many of the Group’s property leases, particularly in Travel locations, also incur payments based on a percentage of revenue 
(variable lease payments) achieved at the location. In line with IFRS 16, variable lease payments which are not based on an 
index or rate are not included in the lease liability. See Note 3 for the expense charged to the Income statement relating to 
variable lease payments not included in the measurement of the lease liability.

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15.  Lease liabilities (continued)
In response to the Covid-19 pandemic, an amendment was issued to IFRS 16 in June 2020 and further extended in March 
2021. This amendment (practical expedient) allows the impact on the lease liability of temporary rent reductions/waivers 
affecting rent payments due on or before June 2022, to be recognised in the Income statement in the year they are received, 
rather than as lease modifications, which would require the remeasurement of the lease liability using a revised discount rate 
with a corresponding adjustment to the right-of-use asset. The Group has applied this practical expedient to all Covid-19 rent 
reductions/waivers that meet the requirements of the amendment. This resulted in a credit to the Income statement of £5m 
for the year ended 31 August 2022.

The Group’s accounting policy for leases is set out in Note 1. Details of Income statement charges for leases are set out in 
Note 3. The right-of-use asset categories on which depreciation is incurred are presented in Note 12. Interest expense incurred 
on lease liabilities is presented in Note 6. The maturity of undiscounted future lease liabilities are set out in Note 21.

The total cash outflow for leases in the financial year was £181m (2022: £150m). This includes cash outflow for short-term 
leases of £19m (2022: £16m) and variable lease payments (not included in the measurement of lease liability) of £25m 
(2022: £28m).

16.  Provisions

£m
At 1 September 2022

Charge in the year

Utilised in year

Reclassifications from creditors

At 31 August 2023

£m
At 1 September 2021

Utilised in year

Reclassifications from creditors

At 31 August 2022

Total provisions are split between current and non-current liabilities as follows:

£m
Included in current liabilities

Included in non-current liabilities

Property 
provision

Contingent 
consideration 
provision

14

3

(1)

1

17

–

–

–

–

–

Property 
provision

Contingent 
consideration 
provision

13

–

1

14

1

(1)

–

–

Total

14

3

(1)

1

17

Total

14

(1)

1

14

2023

2022

1

16

17

–

14

14

A charge of £3m has been recognised in the income statement in the current year to provide for the unavoidable costs of 
continuing to service a non-cancellable contract. This provision will be utilised over the next three financial years. 

Property provisions principally relate to reinstatement liabilities for stores where the long-term viability has been impacted 
primarily by Covid-19. These expected costs of store closures are reviewed frequently and are based on information available 
as at the reporting date as well as management’s historical experience of similar transactions. Utilisations of the property 
provisions are expected to be incurred in line with the profile of the leases to which they relate, which range from one year 
up to ten years.

WH Smith PLC Annual Report and Accounts 2023

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Financial statements

Notes to the financial statements continued

17.  Deferred tax
The following are the deferred tax liabilities and assets recognised by the Group and movements thereon during the current 
and prior years.

£m
Accelerated tax depreciation

Leases

Share-based payments

Intangible assets

Losses carried forward

Unutilised interest expense

Provisions

Year ended 31 August 2023

Accelerated tax depreciation

Leases

Share-based payments

Retirement benefit obligation

Intangible assets

Losses carried forward

Unutilised interest expense

Provisions

Year ended 31 August 2022

Opening 
balance

Rate change

(Credited) / 
charged to 
income

(Credited) / 
charged to 
equity

Foreign 
exchange

3

5

4

(14)

45

7

5

55

8

5

2

1

(11)

45

5

2

57

(1)

(14)

–

–

–

1

–

–

–

–

–

–

–

–

–

–

–

–

–

2

–

(15)

2

14

(11)

(4)

–

2

(1)

(1)

(3)

–

3

(4)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Closing 
balance

(11)

5

6

(14)

30

8

19

43

3

5

4

–

(14)

45

7

5

55

2022

84

15

99

1

–

–

–

(1)

(1)

–

(1)

(1)

–

–

–

(2)

3

2

–

2

2023

83

28

111

Deferred tax assets have not been recognised in respect of the following tax losses:

£m
Capital losses

Trading losses

Substantially all of the deferred income tax assets are expected to be recovered after more than one year.

The UK corporation tax rate is 25 per cent. 

At 31 August 2023, deferred tax assets have been recognised in respect of tax losses and US unutilised interest expense. 
The deferred tax assets of £119m (2022: £188m) relate to carried forward tax losses which have been recognised to 
the extent that they will be recoverable using the estimated future taxable income based on the approved budgets for 
the Group. The Group has not recognised deferred tax assets on losses (including capital losses) amounting to £111m 
(2022: £99m) and US unutilised interest expense amounting to £33m (2022: £13m) due to uncertainty over the timing 
and extent of their utilisation. These losses can be carried forward indefinitely and have no expiry date. 

All deferred tax assets and liabilities are offset where there is considered to be a legally enforceable right to do so. 
The following is an analysis of the deferred tax balances (after offset) for financial reporting purposes: 

£m
Deferred tax liabilities (non-current liabilities)

Deferred tax assets

2023

–

43

43

2022

–

55

55

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Additional information

18.  Analysis of net debt
Movements in net debt can be analysed as follows:

£m
At 1 September 2022

Other non-cash movements

Other cash movements

Currency translation

At 31 August 2023

£m

At 1 September 2021

Other non-cash movements

Other cash movements

Currency translation

At 31 August 2022

Term loans

Convertible 
bonds

Revolving 
credit facility

(132)

(1)

133

–

–

(292)

(9)

–

–

(301)

–

–

(84)

–

(84)

Convertible 
bonds

Revolving 
credit facility

Term loans

(132)

–

–

–

(283)

(9)

–

–

(132)

(292)

–

–

–

–

–

Sub-total
Liabilities 
from financing 
activities

Cash and cash 
equivalents

Leases

(577)

(148)

137

22

(1,001)

(158)

186

22

(566)

(951)

132

–

(74)

(2)

56

Sub-total
Liabilities from 
financing 
activities

Cash and cash 
equivalents

(885)

(193)

107

(30)

(1,001)

130

–

–

2

132

Leases

(470)

(184)

107

(30)

(577)

Net debt

(869)

(158)

112

20

(895)

Net debt

(755)

(193)

107

(28)

(869)

An explanation of Alternative Performance Measures, including Net debt on a pre-IFRS 16 basis, is provided in the Glossary on 
page 168.

Cash and cash equivalents
Cash and cash equivalents comprise cash held by the Group and short-term bank deposits with an original maturity of three 
months or less. The carrying amount of these assets approximates to their fair value.

Lease liabilities
Non-cash movements in lease liabilities mainly relate to new leases, modifications and remeasurements in the year.

Term loans and revolving credit facilities
On 14 June 2023 the Group announced new financing arrangements. The Group’s existing lending facilities, comprising a 
£250m revolving credit facility (‘RCF’) and a term loan were cancelled and repaid. The Group’s four-year committed £133m 
term loan with Santander UK PLC, Barclays Bank PLC, BNP Paribas, J.P. Morgan Securities PLC and HSBC UK Bank PLC, 
was repaid as part of the above refinancing. Instalments of £20m were paid prior to the repayment.

This repayment was funded by drawings under new facilities consisting of a £400m RCF (the ‘New RCF’). The New RCF is 
for a five-year term due to mature on 13 June 2028, with two uncommitted extension options of one year each, which would, 
subject to lender approval, extend the tenor to six or seven years if exercised. The New RCF is provided by a syndicate of 
banks: Barclays Bank PLC, BNP Paribas, Citibank N.A. London Branch, Fifth Third Bank National Association, HSBC UK Bank 
PLC, JP Morgan Securities PLC, PNC Capital Markets LLC, Banco Santander SA London Branch and Skandinaviska Enskilda 
Banken AB (PUBL). Utilisation is interest bearing at a margin over SONIA. As at 31 August 2023, the Group has drawn down 
£84m on the New RCF (2022: £nil, on the RCF).

Transaction costs of £4m relating to the New RCF have been capitalised and are amortised to the Income statement on a 
straight-line basis.

WH Smith PLC Annual Report and Accounts 2023

147

Financial statements

Notes to the financial statements continued

18.  Analysis of net debt (continued)
Convertible bonds
The Group has issued £327m (2022: £327m) guaranteed senior unsecured convertible bonds due in 2026. The bond covers 
a five-year term beginning on 7 May 2021 with a 1.625 per cent per annum coupon payable semi-annually in arrears in equal 
instalments. The bonds are convertible into new and/or existing ordinary shares of WH Smith PLC. The initial conversion 
price was set at £24.99 representing a premium of 40 per cent above the reference share price on 28 April 2021 (£17.85). 
The conversion price at 31 August 2023 was £24.7032. If not previously converted, redeemed or purchased and cancelled, 
the bonds will be redeemed at par on 7 May 2026.

The convertible bond is a compound financial instrument, consisting of a financial liability component and an equity 
component, representing the value of the conversion rights. The initial fair value of the liability portion of the convertible 
bond was determined using a market interest rate for an equivalent non-convertible bond at the issue date. The liability is 
subsequently recognised on an amortised cost basis using the effective interest rate method until extinguished on conversion 
or maturity of the bonds. The remainder of the proceeds was allocated to the conversion option and recognised in equity 
(Other reserves), and not subsequently remeasured. As a result, £286m was initially recognised as a liability in the balance 
sheet on issue and the remainder of the proceeds of £41m, which represents the option component, was recognised in equity. 

Transaction costs of £6m were allocated between the two components and the element relating to the debt component of 
£5m is amortised through the effective interest rate method. The issue costs apportioned to the equity component of £1m 
have been deducted from equity. 

Further information regarding the Group’s borrowings and revolving credit facilities is provided in Note 21.

19.  Contingent liabilities and capital commitments

£m
Bank guarantees and guarantees in respect of lease agreements

2023

61

2022

51

Bank guarantees are principally in favour of landlords and could be drawn down on by landlords in the event that the Group does 
not settle its contractual obligations under lease or other agreements.
Contracts placed for future capital expenditure approved by the directors but not provided for in these financial statements 
amount to £27m (2022: £30m). 

£m
Commitments in respect of property, plant and equipment

Commitments in respect of other intangible assets

2023

25

2

27

2022

28

2

30

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Additional information

20. Cash generated from operating activities

£m

Group operating profit
Depreciation of property, plant and equipment

Impairment of property, plant and equipment 

Amortisation of intangible assets

Impairment of intangible assets

Depreciation of right-of-use assets

Impairment of right-of-use assets

Non-cash change in lease liabilities

Share-based payments

Gain on remeasurement of leases

Other non-cash items (incl. foreign exchange)

Increase in inventories

Increase in receivables

(Decrease)/increase in payables

Pension funding 

Movement on provisions (through utilisation or income statement)

Cash generated from operating activities

21.  Financial instruments
Categories of financial instruments

£m

Financial assets
Derivative instruments not in designated hedge accounting relationships1
Derivative instruments in designated hedge accounting relationships1
Receivables at amortised cost2
Cash and cash equivalents

Financial liabilities
Derivative instruments in designated hedge accounting relationships1
Amortised cost3

2023

156

42

4

14

–

104

15

–

12

(5)

7

(12)

(22)

(15)

–

2

302

2022

97

37

7

13

1

81

8

(5)

9

(4)

(12)

(56)

(42)

88

(2)

(1)

219

Carrying value

2023

2022

1

–

102

56

(1)

–

1

78

132

–

(1,244)

(1,322)

1  All derivatives are categorised as Level 2 within the fair value hierarchy. The fair value measurements relating to the instruments are derived from inputs other than quoted 

prices that are observable for the asset or liability, either directly or indirectly.

2  Included within receivables held at amortised cost are trade and other receivables (excluding prepayments) and cash and cash equivalents.

3  Included within amortised cost are trade payables, other payables, accruals, borrowings, lease obligations and other non-current liabilities. Prior year number restated to 

remove £30m of payables related to other taxes and social security.

Comparison of carrying values and fair values
The carrying value of the convertible bond on the Group’s balance sheet is £301m. The fair value of the convertible bond has 
been estimated at £287m using a discounted cash flow approach based on market interest rates. This represents Level 2 fair 
value measurements as defined by IFRS 13.

Risk management
The Group’s treasury function seeks to reduce exposures to interest rate, foreign exchange and other financial risks, and to 
ensure liquidity is available to meet the foreseeable needs of the Group and to invest cash assets safely and profitably. The Group 
does not engage in speculative trading in financial instruments and transacts only in relation to underlying business requirements. 
The Group’s treasury policies and procedures are periodically reviewed and approved by the Group’s Audit Committee and are 
subject to regular Group Internal Audit review.

WH Smith PLC Annual Report and Accounts 2023

149

Financial statements

Notes to the financial statements continued

21.  Financial instruments (continued)
Capital risk 
The Group’s objectives with respect to managing capital (defined as net debt plus equity) are to safeguard the Group’s ability 
to continue as a going concern, in order to optimise returns to shareholders and benefits for other stakeholders, through an 
appropriate balance of debt and equity funding. Refer to Note 18 for the value of the Group’s net debt and refer to the Group 
statement of changes in equity for the value of the Group’s equity.

In managing the Group’s capital levels, the Board regularly monitors the level of debt in the business, the working capital 
requirements, forecast financing and investing cash flows. Based on this analysis, the Board determines the appropriate 
return to investors while ensuring sufficient capital is retained in the business to meet its strategic objectives. The Board 
has a progressive dividend policy and expects that, over time, dividends would be broadly covered two and a half times by 
earnings calculated on a normalised tax basis. 

The Group has in place a £400m committed multi-currency revolving credit facility. The covenants, tested half-yearly, 
are based on fixed charges cover and leverage (defined as total borrowings excluding lease liabilities that would have 
been treated as an operating lease prior to the adoption of IFRS 16, less cash and cash equivalents/consolidated pre-IFRS 
16 EBITDA).

The Group has issued £327m of guaranteed senior unsecured convertible bonds due in 2026. Settlement and delivery of the 
convertible bonds took place on 7 May 2021. The total bond offering of £327m covers a five-year term beginning on 7 May 
2021 with a 1.625 per cent per annum coupon payable semi-annually in arrears in equal instalments. The bonds are convertible 
into new and/or existing ordinary shares of the WH Smith PLC. The initial conversion price was set at £24.99 representing a 
premium of 40 per cent above the reference share price on 28 April 2021 (£17.85). The conversion price at 31 August 2023 is 
£24.7032 (2022: £24.99). If not previously converted, redeemed or purchased and cancelled, the Bonds will be redeemed at 
par on 7 May 2026.

Liquidity risk 
The Group manages its exposure to liquidity risk by reviewing the cash resources required to meet its business objectives 
through both short- and long-term cash flow forecasts. The Group has a committed multi-currency revolving credit facility 
with a number of financial institutions which is available to be drawn for general corporate purposes including working 
capital. The facility is due to mature on 13 June 2028. 

The Group has a policy of pooling cash flows in order to optimise the return on surplus cash and also to utilise cash within 
the Group to reduce the costs of external short-term funding. 

The table below shows the maturity analysis of the undiscounted remaining contractual cash flows of the Group’s 
financial liabilities:

2023 (£m)

Non-derivative financial liabilities
Bank loans and overdrafts

Trade and other payables

Lease liabilities

Total cash flows

2022 (£m)

Non-derivative financial liabilities
Bank loans and overdrafts

Trade and other payables

Lease liabilities

Total cash flows

Due within 
1 year

Due between 
1 and 2 years

Due between 
2 and 5 years

Due over 
5 years

89

293

136

518

5

–

110

115

331

–

253

584

–

–

164

164

Due within 
1 year

Due between 
1 and 2 years

Due between 
2 and 5 years

Due over 
5 years

29

321

146

496

37

–

100

137

424

–

235

659

–

–

177

177

Total

425

293

663

1,381

Total

490

321

658

1,469

Non-derivative financial liabilities related to Trade and other payables for the year ended 31 August 2022 have been restated 
to remove balances related to other taxes and social security. This has resulted in a £30m reduction in the balance disclosed.

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Financial statements

Additional information

21.  Financial instruments (continued)
Credit risk
Credit risk is the risk that a counterparty may default on their obligation to the Group in relation to lending, hedging, 
settlement and other financial activities. The Group’s principal financial assets are trade and other receivables, and bank 
balances and cash which are considered to have low credit risk on initial recognition.

The Group has credit risk attributable to its trade and other receivables, including a number of sale or return contracts with 
suppliers. The amounts included in the balance sheet are net of allowances for expected credit losses. The Group has adopted the 
simplified approach to calculating expected credit losses allowed by IFRS 9. Historical credit loss rates are applied consistently to 
groups of financial assets with similar risk characteristics. These are then adjusted for known changes in, or any forward-looking 
impacts on, creditworthiness. 

Trade receivables are written off when there is no reasonable expectation of recovery. Indicators that credit risk might have 
increased significantly include the failure of the debtor to engage in a payment plan and failure to make contractual payments 
within 180 days past due, which is in line with historical experience of increased credit risk. Indicators that an asset is credit-
impaired would include observable data in relation to the financial health of the debtor or if the debtor breaches contract.

The Group has low retail credit risk due to the transactions being principally high volume, low-value and of short maturity. 
The Group has no significant concentration of credit risk, with the exposure spread over a large number of counterparties 
and customers.

The credit risk on liquid funds and derivative financial instruments is considered to be low, as the Board approved Group 
treasury policy limits the value that can be placed with each approved counterparty to minimise the risk of loss. These limits 
are based on a short-term credit rating of P–1.

The carrying amount of financial assets recorded in the financial statements represents the Group’s maximum exposure to 
credit risk. The Group does not hold collateral over any of these financial assets. 

Interest rate risk
The Group is exposed to cash flow interest rate risk on floating rate deposits and overdrafts. 

At 31 August 2023, the Group had drawn down £84m from its £400m committed revolving credit facility. In the prior year, 
the Group had drawn down £nil from its £250m committed revolving credit facility. If the Group draws down on this facility, 
it does not view any draw down as long-term in nature and therefore does not enter into interest rate derivatives to mitigate 
this risk. 

Foreign currency risk
Foreign exchange rate risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate because 
of the changes in foreign exchange rates. The Group’s foreign currency exposures are principally to the US dollar, Euro and 
Australian dollar. The Group’s treasury function uses financial instruments to mitigate foreign exchange risk, in line with 
treasury policies approved by the Board. Financial instruments include foreign exchange contracts, deposits and bank loans.

The Group uses forward foreign exchange contracts to hedge significant future transactions and cash flows denominated 
in currencies other than pounds sterling. The hedging instruments have been used to hedge purchases in US dollars and to 
minimise foreign exchange risk in movements of the USD/GBP exchange rates. These are designated as cash flow hedges. 
At 31 August 2023 the Group had no material unhedged currency exposures.

The Group’s US dollar, Euro and Australian dollar exposure is principally operational and arises mainly through the operation 
of retail stores in North America, France, Ireland, Spain, Germany, Netherlands, Italy and Australia. The Group does not use 
derivatives to hedge balance sheet and profit and loss translation exposure.

The fair value of cash flow hedges recognised within derivative assets/liabilities is shown below:

£m
Fair value of derivative (liabilities) / assets

2023

(1)

2022

1

At 31 August 2023, the total notional amount of outstanding forward foreign exchange contracts to which the Group has 
committed is US$30m (2022: US$30m). These instruments will be used to hedge cash flows occurring up to one year from 
the balance sheet date. 

WH Smith PLC Annual Report and Accounts 2023

151

Financial statements

Notes to the financial statements continued

21.  Financial instruments (continued)
Foreign currency risk (continued) 
Gains of £nil (2022: £nil) have been transferred to the income statement and gains of £nil (2022: gains of £3m) have been 
transferred to inventories in respect of contracts that matured during the year ended 31 August 2023. In the year to 31 August 
2023, the fair value loss on the Group’s currency derivatives that are designated and effective as cash flow hedges amounted 
to £2m (2022: gain of £3m). 

All the derivatives held by the Group at fair value are considered to have fair values determined by Level 2 inputs as defined 
by the fair value hierarchy. There are no non-recurring fair value measurements nor have there been any transfers of assets or 
liabilities between levels of the fair value hierarchy.

Sensitivity analysis as at 31 August 2023
Financial instruments affected by market risks include borrowings, deposits and derivative financial instruments. The following 
analysis, required by IFRS 7 “Financial Instruments”: Disclosures, is intended to illustrate the sensitivity to changes in market 
variables, being UK interest rates, and USD/GBP, EUR/GBP and AUD/GBP exchange rates.

The following assumptions were made in calculating the sensitivity analysis:

•  Exchange rate fluctuations on currency derivatives that form part of an effective cash flow hedge relationship affect the 

hedging reserve in equity and the fair value of the hedging derivatives. 

•  Year end exchange rates applied in the analysis are USD/GBP 1.2689/1 (2022: 1.1640/1), EUR/GBP 1.1666/1 (2022: 1.1607/1) 

and AUD/GBP 1.9583/1 (2022: 1.6967/1).

•  Group debt and hedging activities reflect the positions at 31 August 2023 and 31 August 2022 respectively. As a consequence, 

the analysis relates to the position at those dates and is not necessarily representative of the years then ended.

The above assumptions are made when illustrating the effect on the Group’s income statement and equity given reasonable 
movements in foreign exchange and interest rates before the effect of tax. The Group considers a reasonable interest rate 
movement in GBP SONIA/base rate to be one per cent. Similarly, sensitivity to movements in USD/GBP, EUR/GBP and AUD/
GBP exchange rates of ten per cent are shown, reflecting changes of reasonable proportion in the context of movement in 
those currency pairs over time.

Using these assumptions, the following table shows the illustrative effect on the Group income statement and equity.

£m
GBP SONIA/base rate interest rates 1% increase

USD/GBP exchange rates 10% increase

EUR/GBP exchange rates 10% increase

AUD/GBP exchange rates 10% increase

GBP SONIA/base rate interest rates 1% decrease

USD/GBP exchange rates 10% decrease

EUR/GBP exchange rates 10% decrease

AUD/GBP exchange rates 10% decrease

2023

2022

Income 
gain/(loss)

Equity 
gain/(loss)

Income 
(loss)/gain

Equity 
(loss)/gain

(1)

(3)

1

–

1

3

(2)

1

–

(36)

(4)

(1)

–

47

(2)

1

–

(1)

–

–

–

2

1

–

–

(56)

–

2

–

63

–

(2)

152

WH Smith PLC Annual Report and Accounts 2023

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Corporate governance

Financial statements

Additional information

22. Called up share capital
Allotted and fully paid

Equity:
Ordinary shares of 226⁄67p

Total

2023

Number 
of shares 
(millions)

2022

Nominal  
value 
£m

Number 
of shares 
(millions)

Nominal  
value 
£m

131

131

29

29

131

131

29

29

During the year, 2,019 ordinary shares were allotted under the terms of the Company’s Sharesave Scheme (2022: 1,633). 
There was no effect from this allotment on share premium (2022: £nil).

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per 
share at the meetings of the Company.

The ESOP reserve of £15m (2022: £9m) represents the cost of shares in WH Smith PLC purchased in the market and held by 
the WH Smith Employee Benefit Trust to satisfy awards and options under the Group’s executive share schemes. The total 
shareholding is 1,031,943 (2022: 622,989).

23. Share-based payments
Summary of movements in awards and options

Number of shares
Outstanding at 1 September 2022

Options and awards granted

Options and awards exercised

Options and awards lapsed / cancelled

Outstanding at 31 August 2023

Exercisable at 31 August 2023
Outstanding at 1 September 2021

Options and awards granted

Options and awards exercised

Options and awards lapsed / cancelled

Outstanding at 31 August 2022

Exercisable at 31 August 2022

Pence
Weighted average exercise price of awards:

– Outstanding at the beginning of the year

– Granted in the year

– Exercised in the year

– Lapsed in the year

– Outstanding at the end of the year

– Exercisable at the end of the year

Sharesave 
Schemes

LTIPs

PSP

Cash-settled 
awards

Total

318,615

2,512,407

461,277

111,934 3,404,233

246,718 1,403,432

278,982

(2,019)

(69,916)

(34,111)

(130,165)

(514,693)

(219,049)

–

–

–

1,929,132

(106,046)

(863,907)

433,149

3,331,230

487,099

111,934 4,363,412

245
388,479

10,764
1,982,314

–

1,150,443

41,726
532,974

180,368

–
52,032

52,735
2,955,799

62,213

1,393,024

(1,633)

(124,721)

(32,164)

–

(158,518)

(68,231)

(495,629)

(219,901)

(2,311)

(786,072)

318,615

2,512,407

461,277

111,934 3,404,233

95,906

39,251

27,561

–

162,718

2023

2022

136.94

16.46

30.65

233.18

134.87

7.48

192.20

–

15.71

126.54

136.94

947.30

WH Smith PLC Annual Report and Accounts 2023

153

Financial statements

Notes to the financial statements continued

23. Share-based payments (continued)
Detail of movements in options and awards
LTIPs
Under the terms of the LTIP, executive directors and key senior executives may be granted conditional awards to acquire 
ordinary shares in the Company (in the form of nil cost options) which will only vest and become exercisable to the extent 
that the related performance targets are met. 

Outstanding awards granted under the LTIPs are as follows:

Number of shares

Date of grant
20 October 2016

26 October 2017

5 November 2019

19 November 2020

19 November 2021

21 November 2022

2023

8,404

2,360

11,892

38,315

–

365,640

1,015,635
1,004,807
1,004,940 1,080,925
–
1,310,719
3,331,230 2,512,407

Exercise  

2022

price (pence)

Exercise period

Nil

Nil

Nil

Nil

Nil

Nil

Oct 2019 – 20.10.26

Oct 2020 – 26.10.27

Nov 2024 – 05.11.29

Nov 2025 – 19.11.30

Nov 2026 – 19.11.31

Nov 2027 – 21.11.32

Awards will first become exercisable on the vesting date, which is the third anniversary of the date of grant. Awards made 
on or after October 2016 are subject to holding periods preventing the delivery and sale of shares until the fifth anniversary 
of the date of grant. For awards made in October 2016 and October 2017, the holding period applies to 50 per cent of any 
shares which vest. For awards made in November 2018, and all subsequent awards, the holding period applies to 100 per cent 
of any shares that vest. The awards will accrue dividends paid over the performance and any holding period. LTIP awards are 
equity-settled.

Sharesave Scheme
Under the terms of the Sharesave Scheme, the Board grants options to purchase ordinary shares in the Company to 
employees with at least three months service who enter into an HM Revenue & Customs approved Save-As-You-Earn (SAYE) 
savings contract for a term of three years. Options are granted at up to a 20 per cent discount to the market price of the 
shares on the date of offer and are normally exercisable for a period of six months after completion of the SAYE contract. 
SAYE options are equity-settled.

Outstanding options granted under the Sharesave Scheme at 31 August 2023 and 31 August 2022 are as follows:

Date of grant
5 June 2019 (3 year)

9 June 2021 (3 year) 

14 June 2023 (3 year)

Number of shares

2023

245

191,679

241,225

433,149

Exercise  

2022

price (pence)

Exercise period

95,906

1,609.60

01.08.22 – 31.01.23

222,709

1,400.00

01.08.24 – 31.01.25

–

1,325.60

01.08.26 – 31.01.27

318,615

154

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

23. Share-based payments (continued)
Performance Share Plan (PSP)
Under the terms of the Performance Share Plan, the Board may grant conditional awards to executives. The exercise of 
awards is conditional on the achievement of a performance target, which is determined by the Board at the time of grant. 
The executive directors do not participate in this plan. PSP awards are equity-settled.

Outstanding awards granted under the PSP are as follows:

Date of grant
23 October 2014

20 October 2016

5 November 2019

19 November 2020

19 November 2021
21 November 2022

Number of shares

2023

870

3,287

–

83,774

145,123
254,045

487,099

Exercise  

2022

price (pence)

Exercise period

870

3,561

178,398

121,289

157,159
–

461,277

Nil

Nil

Nil

Nil

Nil
Nil

Oct 2017 – 23.10.24

Oct 2019 – 20.10.26

Nov 2022 – 05.11.29

Nov 2021 – 19.11.30

Nov 2024 – 19.11.31
Nov 2025 – 21.11.32

Deferred Bonus Plan (DBP)
The Deferred Bonus Plan is applicable to executive directors only. Under the terms of the DBP, any bonus payable over target 
is deferred into shares for a period of up to three years. One third of the deferred shares are released on each anniversary of 
the bonus. 

At 31 August 2023, 73,049 (2022: 18,473) shares remain deferred in accordance with this plan. 

Cash-settled schemes
Under the terms of the LTIP and PSP, the Board may grant cash-settled awards to executives. The exercise of options is 
conditional on the achievement of a performance target, which is determined by the Board at the time of grant. These awards 
will be settled in cash based on the share price at the date of exercise. As at 31 August 2023 there were 111,934 outstanding 
nil-cost cash-settled awards (2022: 111,934), which will be settled at various dates up to November 2031. The carrying amount 
of liabilities arising from share-based payment transactions is less than £1m (2022: less than £1m).

Fair value information

Weighted average share price at date of exercise of share options exercised during year – pence

Weighted average remaining contractual life at end of year – years

2023

2022

1,429.62

1,573.69

8

8

WH Smith PLC Annual Report and Accounts 2023

155

Financial statements

Notes to the financial statements continued

23. Share-based payments (continued)
Share options and awards granted
The aggregate of the estimated fair value of the options and awards granted in the year is:

£m

2023

20

2022

15

The fair values of the LTIP and PSP awards granted were measured using a Monte Carlo simulation model. The input range 
into the Monte Carlo models was as follows:

Share price – pence

Exercise price – pence

Expected volatility – per cent

Expected life – years

Risk-free rate – per cent

Dividend yield – per cent

Weighted average fair value of options – pence

2023

2022

1,364.50

1,514.00

Nil

47

3.0

3.17

0%–2%

1,042.45

Nil

41

3.0

0.44

0%–2%

1,068.26

Expected volatility was determined by calculating the historical volatility of the Group’s share price over the expected life of 
the option.

The fair values of the Sharesave options granted in the year ended 31 August 2023 were measured using a Black Scholes 
model. None were granted in the year ended 31 August 2022. The input range into the Black Scholes models was as follows 
in the year ended 31 August 2023:

Share price – pence

Exercise price – pence

Expected volatility – per cent

Expected life – years

Risk-free rate – per cent

Dividend yield – per cent

Weighted average fair value of options – pence

2023

1,638.00

1,325.60

76

3.5

4.14

1.05

946

Expected volatility was determined by calculating the historical volatility of the Group’s share price over the expected life of 
the option.

24. Related party transactions
Transactions between businesses within this Group which are related parties have been eliminated on consolidation and are 
not disclosed in this Note. 

Remuneration of key management personnel
The remuneration of the executive and non-executive directors, who are the key management personnel of the Group, is set 
out below in aggregate for each of the categories specified in IAS 24 Related Party Disclosures. 

Further information about the remuneration of individual directors is provided in the Directors’ remuneration report on pages 
81 to 102. 

£’000
Short-term employee benefits

Post-employment benefits

Share-based payments

There are no other transactions with directors.

156

WH Smith PLC Annual Report and Accounts 2023

2023

3,509

83

2,076

5,668

2022

3,327

182

1,577

5,086

Strategic report

Corporate governance

Financial statements

Additional information

25. Other reserves and Capital redemption reserve

£m
Balance as at 1 September 2022

Cash flow hedges

Employee share schemes

Balance at 31 August 2023

£m
Balance as at 1 September 2021

Cash flow hedges

Employee share schemes

Balance at 31 August 2022

Other reserves
(280)

Revaluation 
reserve
2

–

(2)

(282)

–

–

2

ESOP  

reserve
(9)

–

(6)

(15)

Hedging 
reserve
3

Convertible 
bond reserve
40

(3)

–

–

–

–

40

Other reserves

Revaluation 
reserve

ESOP  

reserve

Hedging  
reserve

Convertible
bond reserve

(277)

–

(3)

(280)

2

–

–

2

(5)

–

(4)

(9)

–

3

–

3

40

–

–

40

Total
(244)

(3)

(8)

(255)

Total

(240)

3

(7)

(244)

The Other reserves include reserves created in relation to historical capital reorganisation and proforma restatement of  
£(238)m (2022: £(238)m), demerger from Smiths News PLC in 2006 of £69m (2022: £69m), and cumulative amounts relating 
to employee share schemes of £(113)m (2022: £(111)m).

The convertible bond reserve is a reserve created to recognise the equity component of the convertible bond issued in 
April 2021 (see Note 18) and represents the value of the conversion rights at initial recognition of £41m, net of transaction 
costs of £1m. 

The Capital redemption reserve of £13m (2022: £13m) represents the par value of shares repurchased and cancelled under the 
Group’s share buyback programme and is reclassified from Share capital to the Capital redemption reserve.

26. Retirement benefit obligations 
WH Smith PLC has operated a number of defined benefit and defined contribution pension plans. The main pension 
arrangements for employees are operated through a defined benefit scheme, WHSmith Pension Trust, and a defined contribution 
scheme, WHSmith Retirement Savings Plan. 

a)  Defined benefit pension schemes
i)  The WHSmith Pension Trust
The WHSmith Pension Trust Final Salary Section is a funded final salary defined benefit scheme; it was closed to defined 
benefit service accrual on 2 April 2007 and has been closed to new members since 1996. Benefits are based on service and 
salary at the date of closure or leaving service, with increases currently based on CPI inflation in deferment and RPI inflation 
in payment. 

The WHSmith Pension Trust is independent of the Group and is administered by a Trustee. The Trustee is responsible for the 
administration and management of the scheme on behalf of the members in accordance with the Trust Deed and relevant 
legislation. An Investment Committee of the Trustees to the scheme meets regularly to review the performance of the 
investment managers and the scheme as a whole. The Group is represented on this Committee. 

In August 2022 the WHSmith Pension Trust purchased a bulk annuity insurance policy from Standard Life, part of Phoenix 
Group, insuring all liabilities to pay all future defined benefit pensions to the Trust’s 12,950 members and any eligible dependants. 
The insurance policy was purchased using most of the existing assets held within the Trust, without the need for the Group 
to make any additional cash contributions. The bulk annuity policy matches the Trust’s cash flow benefit obligations to its 
members, removing longevity and other demographic risks as well as investment, interest rate and inflation risks. 

As a result of this comprehensive risk-removal, WH Smith PLC is no longer required to make any future cash contributions 
into the Trust regarding defined benefit liabilities. During the prior year ended 31 August 2022, prior to the completion of the 
buy-in transaction, the Group made a contribution of £2m to the scheme in accordance with the agreed funding schedule.

The Group does not have an unconditional right to derive economic benefit from any surplus in the scheme, as the Trustees 
retain the right to enhance benefits under the Trust deed, and therefore the present value of the economic benefits of any IAS 
19 surplus in the pension scheme available on a reduction of future contributions is £nil (2022: £nil). Accordingly, no balance 
sheet asset or liability exists in relation to this scheme. The income statement impact of this scheme is limited to administrative 
costs only.

WH Smith PLC Annual Report and Accounts 2023

157

Financial statements

Notes to the financial statements continued

26. Retirement benefit obligations (continued)
a)  Defined benefit pension schemes (continued)
ii) United News Shops Retirement Benefit Scheme
The Group also operates a smaller scheme, the United News Shops Retirement Benefits Scheme (“UNSRBS”), which is closed 
to new entrants and further service accrual. The scheme provides pension benefits for pensioners and deferred members 
based on salary at the date of closure, with increases based on inflation.

A full actuarial valuation of the scheme is carried out every three years with interim reviews in the intervening years. The latest 
full actuarial valuation of the scheme was carried out at 5 April 2021 by independent actuaries. Following this valuation, the deficit 
was less than £1m.

The present value of obligations and fair value of assets are stated below.

£m
Present value of the obligations

Fair value of plan assets

Retirement benefit obligation recognised in the balance sheet

All of the assets of the UNSRBS scheme have a quoted market price in an active market. 

2023

(5)

5

–

2022

(6)

6

–

b)  Defined contribution pension scheme
The pension cost charged to income for the Group’s defined contribution schemes amounted to £6m for the year ended 
31 August 2023 (2022: £5m).

158

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

27. Subsidiary companies 
The subsidiary companies included within the financial statements are disclosed below.

UK subsidiaries 

Country of 
incorporation/
registration

Registered 
address

Class of shares

Proportion of 
shares held 
by Group 
companies %

Principal activity

Ordinary

100

Holding company

Name
Held directly by WH Smith PLC:
WH Smith Retail Holdings Limited

Held indirectly:
Books & Stationers Limited

Card Market Limited

Dotty About Paper Limited

funkypigeon.com Limited

Modelzone Limited

Sussex Stationers Limited 

The Card Gallery (UK) Limited

The SQL Workshop Limited

The Websters Group Limited

Tree of Hearts Limited

WH Smith (Qatar) Limited

WH Smith 1955 Limited

WH Smith High Street Holdings Limited

WH Smith High Street Limited

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

WH Smith Hospitals Holdings Limited

England & Wales

WH Smith Hospitals Limited

WH Smith Promotions Limited

WH Smith Retirement Savings Plan Limited

WH Smith Travel 2008 Limited

WH Smith Travel Holdings Limited

WH Smith Travel Limited

WH Smith US Group Holdings Limited 

WH Smith US Retail Holdings Limited 

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

England & Wales

1

1

1

1

1

1

1

1

1

1

1

1

1

1

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

1 Ordinary & 
Preference
1 Ordinary & 
Preference
Ordinary

1

1

1

1

1

Ordinary

Ordinary

Ordinary

Ordinary

1 Ordinary & 
Preference
Ordinary

1

1

Ordinary

100

100

100

100

100

100

100

100

100

100

100

100

100

100

Retailing

Retailing

Dormant

Retailing

Dormant

Dormant

Retailing

Retailing

Dormant

Dormant

Dormant

Holding Company

Holding Company

Retailing

100

Holding Company

100

100

100

100

100

100

100

100

Retailing

Retailing

Dormant

Holding Company

Holding Company

Retailing

Holding Company

Holding Company

WH Smith PLC Annual Report and Accounts 2023

159

Financial statements

Notes to the financial statements continued

27. Subsidiary companies (continued)
The following UK subsidiaries will take advantage of the audit exemption set out within section 479A of the Companies Act 
2006 for the year ended 31 August 2023.

The Company will guarantee the debts and liabilities of the below UK subsidiary undertakings at the balance sheet date in 
accordance with section 479C of the Companies Act 2006. The Company has assessed the probability of loss under the 
guarantee as remote.

Name
Held indirectly:
Books & Stationers Limited

Card Market Limited

WH Smith 1955 Limited

WH Smith High Street Holdings Limited

WH Smith Hospitals Holdings Limited

WH Smith Promotions Limited

The Card Gallery (UK) Limited

The SQL Workshop Limited

WH Smith Travel 2008 Limited

International joint ventures

Company number

07515820

8956574

549069

6560371

03896896

2339902

05157486

02676287

6560390

The below entities are joint ventures and per the Group’s accounting policies on page 120, the Group’s share of results of 
these joint ventures is included in the Group consolidated income statement using the equity method of accounting.

Name
Held indirectly:
WH Smith – DFA Brasil Cafeteria, Livraria E 
Conveniencia Eireli
WH Smith Malaysia SDN BHD

WH Smith LLC

MSP Innovations, LLC

Nash Nails MRG, LLC

International subsidiaries

Country of 
incorporation/
registration

Registered 
address

Proportion of 
shares held by 
Group companies %

Class of shares

Principal activity

Brazil

Malaysia

Oman

USA

USA

15

11

10

16

16

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

50

50

50

33

39

Retailing

Retailing

Retailing

Retailing

Retailing

The below list of interests in overseas entities includes certain entities, particularly in the United States of America, in which  
WH Smith PLC holds less than 100 per cent ownership. These entities primarily relate to airport operations in which the 
Group is required to engage with a local partner in order to operate the stores. Per the accounting policy set out on 
page 120, the Group has determined that it has control of these entities and has therefore consolidated their results.

Name
Held indirectly:
WH Smith Asia Limited

WH Smith Australia Pty Limited
WH Smith Calais S.A.S
WH Smith Germany GmbH
WH Smith Hungary
WH Smith Ireland Limited
WH Smith Italia S.R.L
WH Smith Jersey Limited
WH Smith LLC 
WH Smith Nederland B.V.
WH Smith Belgium

160

WH Smith PLC Annual Report and Accounts 2023

Country of 
incorporation/
registration

Registered 
address

Class of shares

Proportion of 
shares held 
by Group 
companies %

Principal activity

Hong Kong

Australia
France
Germany
Hungary
Ireland
Italy
Jersey
Qatar
Netherlands
Belgium

2

3
4
5
21
6
7
8
9
12
18

Ordinary

Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary

100 Product sourcing for 
Group companies
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Dormant
Retailing

100
100
100
100
100
100
100
49
100
100

Strategic report

Corporate governance

Financial statements

Additional information

27. Subsidiary companies (continued)

Name
WH Smith Norway
WH Smith Singapore Pte. Limited
WH Smith Spain S.L. 
WH Smith Sweden AB
WH Smith USA Holdings Inc 
InMotion Entertainment Holdings LLC
InMotion Entertainment Personnel Leasing Corp
WH Smith USA Retail Inc 
InMotion SFO, LLC
Wild Retail Group Pty Limited
InMotion Entertainment Group, LLC
BTS – InMotion Atlanta, LLC
InMotion AUS, LLC 
InMotion BNA-C,LLC
InMotion BOS-BCE, LLC
InMotion BWI, LLC
InMotion CLE, LLC
Soundbalance CLT, LLC
InMotion – SB DC, LLC
InMotion DCA, LLC
InMotion DEN-B, LLC
DFW-A Retail Partners, LLC
DFW-E Retail Partners, LLC
DFW-D/E Retail Partners, LLC
Soundbalance DTW, LLC
InMotion DTW, LLC
InMotion EWR, LLC
InMotion EWR-B, LLC
InMotion FLL, LLC
InMotion FLL-T4, LLC
InMotion IAD, LLC
BR InMotion IAH, LLC
InMotion LAX, LLC
InMotion LAX-IT,LLC
Soundbalance IAH, LLC

Soundbalance MCO, LLC

InMotion MCO, LLC

Soundbalance Miami, LLC

InMotion Bright, LLC

InMotion MSY, LLC

InMotion ORD, LLC

InMotion ORD T2, LLC

Soundbalance PDX, LLC

Soundbalance PHL, LLC

InMotion PHL, LLC

Soundbalance ATL-E, LLC

InMotion ATL, LLC

InMotion ATL-A, LLC

Country of 
incorporation/
registration
Norway
Singapore
Spain
Sweden
USA
USA
USA
USA
USA
Australia
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA
USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

Registered 
address
19
13
14
20
16
16
16
16
16
3
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16
16

16

16

16

16

16

16

16

16

16

16

16

16

16

Proportion of 
shares held 
by Group 
companies %
100
100
100
100
100
100
100
100
88
100
100
100
88
80
80
60
67
67
75
75
75
60
65
70
67
75
80
85
62
62
75
65
75
80
67

67

73

67

75

64

70

70

67

67

70

67

80

64

Class of shares
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Principal activity
Retailing
Retailing
Retailing
Retailing
Holding Company
Holding Company
Holding Company
Holding Company
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing
Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Dormant

Retailing

Retailing

Retailing

WH Smith PLC Annual Report and Accounts 2023

161

Financial statements

Notes to the financial statements continued

27. Subsidiary companies (continued)

Name
InMotion PHX, LLC

InMotion PHX T3, LLC

Soundbalance SAN, LLC

InMotion SAT, LLC

InMotion SEA, LLC

InMotion SFO-T3, LLC

InMotion SFO-IT, LLC

InMotion SLC,LLC

InMotion SLC-A,LLC

InMotion SLC-B,LLC

InMotion SMF,LLC

InMotion CLT, LLC
SBIP, LLC

InMotion BNA, LLC

InMotion BOS-A, LLC

InMotion BOS, LLC

InMotion MKE, LLC

Soundbalance SJC, LLC

InMotion IAH, LLC

Soundbalance BOS, LLC

InMotion LGA, LLC

Marshall Retail Group Holding Co Inc

MRG Holdings Corp

Marshall Retail Group LLC

The Marshall Retail Group Canada Inc

MRG Baltimore Concourse A, LLC

MRG Baltimore (BWI), LLC

MRG Chicago, LLC

MRG Denver, LLC

MRG Dallas II, LLC

MRG Kansas City, LLC

MRG LaGuardia, LLC

MRG LaGuardia Terminal A, LLC

MRG Los Angeles, LLC

MRG Los Angeles T3

MRG Jacksonville, LLC

MRG Las Vegas, LLC

MRG Oakland, LLC

MRG Palm Springs, LLC

MRG Portland, LLC

MRG Phoenix 1, LLC

MRG Phoenix 2, LLC

MRG Newark, LLC

MRG Newark 2, LLC

MRG Nashville, LLC

MRG Orlando, LLC 

MRG Raleigh Terminal 1, LLC

MRG RDU T2, LLC 

162

WH Smith PLC Annual Report and Accounts 2023

Country of 
incorporation/
registration
USA

Registered 
address
16

Class of shares
Ordinary

Proportion of 
shares held 
by Group 
companies %
80

Principal activity
Retailing

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA
USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

Canada

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

16

16

16

16

16

16

16

16

16

16

16
16

16

16

16

16

16

16

16

16

16

16

16

17

16

16

16

16

16

16

16

16

16

16

16

16

16

16

16

16

16

16

16

16

16

16

16

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary
Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

90

55

75

88

85

90

80

85

90

90

74
50

84

80

70

79

67

65

67

75

100

100

100

100

70

70

65

75

65

80

80

75

70

70

70

90

80

75

75

65

65

74

74

80

70

55

80

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing
Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Holding company

Holding company

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Strategic report

Corporate governance

Financial statements

Additional information

27. Subsidiary companies (continued)

Name
MRG Sacramento, LLC

MRG Salt Lake City, LLC

MRG San Francisco, LLC 

MRG San Francisco Terminal 1, LLC

MRG San Francisco Terminal 2, LLC

MRG San Francisco Terminal 3, LLC

MRG Savannah, LLC

MRG Seattle, LLC

MRG Washington (DCA), LLC 

MRG Washington (DCA) II, LLC 

MRG Washington (DCA) III, LLC 

MRG Washington (DCA) IV, LLC 

MRG Washington (IAD), LLC

Midway Fresh MRG, LLC

WH Smith DEN, LLC

WH Smith DCA, LLC

Registered addresses  

Country of 
incorporation/
registration
USA

Registered 
address
16

Class of shares
Ordinary

Proportion of 
shares held 
by Group 
companies %
90

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

USA

16

16

16

16

16

16

16

16

16

16

16

16

16

16

16

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

80

80

80

85

80

55

80

75

75

75

75

75

20

70

75

Principal activity
Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

Retailing

1

2

3

4

5

6

7

8

9

10

11

Greenbridge Road, Swindon, Wiltshire SN3 3RX

Suites 13A01–04, 13 Floor, South Tower, World Finance Centre, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong

Suite 401, 80 William Street, Woolloomooloo NSW 2011, Australia

38 Rue des Mathurins, 75008 Paris 8, France

Terminal Ring 1, Zentralgebaude Ost, Zi. 5. 035, 40474 Dusseldorf, Germany

6th Floor, Grand Canal Square, Dublin 2, Ireland

Via Porlezza 12, Cap 20123, Milano, Italy

72/74 King Street, St Helier, Jersey, JE2 4WE

27 Um Ghwalinah Road, 230 C-ring Road, Doha, Qatar

PO Box 3275, PC112, Ruwi, Oman

C2–6–1, Solaris Dutamas, 1, Jalan Dutamas 1, 50480, Kuala Lumpur, Malaysia

12 Weteringschans 94, 1017 XS, Amsterdam, Netherlands

13

14

15

16

17

18

19

11 Keng Cheow Street #3–10 The Riverside Piazza, Singapore 059608 

Paseo de Recoletos, 27, 7ª, 28004, Madrid, Spain

Avenida das Americas, No. 3434, Barra da Tijuca, CEP 22640–102, Rio de Janeiro, RJ, Brazil

3755 W Sunset Road, Las Vegas, Nevada, NV 89118, USA

2200 HSBC Building, 885 West Georgia Street, Vancouver, BC V6C 3E8, Canada

Posthofbrug 10 boîte 4, 2600 Anvers, Belgium

Bryggegata 6, 0250 Oslo, Norway

20 Norrlandsgatan 16, 111 43 Stockholm

21

1139 Budapest, Vaci ut 99-105, Hungary

WH Smith PLC Annual Report and Accounts 2023

163

Financial statements

Company balance sheet
As at 31 August 2023

£m

Non-current assets
Investments 

Current assets
Receivables: amounts falling due within one year

Current liabilities
Payables: amounts falling due within one year

Borrowings

Net current assets

Non-current liabilities
Borrowings

Total net assets

Shareholders’ equity
Called up share capital

Share premium account

Other reserves

Capital redemption reserve
Profit and loss account1

Total equity 

Note

2023

2022

3

4

5

6

6

9

10

10

835

835

87

87

(130)

–

(130)

(43)

835

835

287

287

(166)

(20)

(186)

101

(301)

(301)

(404)

(404)

491

532

29

316

40

13
93

491

29

316

40

13
134

532

1  The loss for the year attributable to shareholders was £19m (2022: loss of £18m). See Note 2.

The financial statements of WH Smith PLC, registered number 5202036, on pages 164 to 167 were approved by the Board of 
Directors and authorised for issue on 9 November 2023 and were signed on its behalf by:

Carl Cowling 
Group Chief Executive 

Robert Moorhead 
Chief Financial Officer and Chief Operating Officer

Company statement of changes in equity
For the year ended 31 August 2023

£m
Balance at 1 September 2022

Loss for the financial year

Total comprehensive loss for the year

Equity dividends paid during the year

Balance at 31 August 2023

Balance at 1 September 2021

Loss for the financial year

Total comprehensive loss for the year

Balance at 31 August 2022

164

WH Smith PLC Annual Report and Accounts 2023

Share 
capital

Share 
premium

29

316

–

–

–

29

29

–

–

29

–

–

–

316

316

–

–

316

Capital 
redemption 
reserve

13

–

–

–

13

13

–

–

13

Other 
reserves

40

–

–

–

40

40

–

–

40

Profit 
and loss 
account

134

(19)

(19)

(22)

93

152

(18)

(18)

134

Total

532

(19)

(19)

(22)

491

550

(18)

(18)

532

 
 
 
Strategic report

Corporate governance

Financial statements

Additional information

Notes to the Company financial statements

1.  Accounting policies
a)  Basis of preparation
The Company’s financial statements have been prepared on a going concern basis, as detailed in the Directors’ report on page 105.

The financial statements are prepared in accordance with the Companies Act 2006 as applicable to companies using FRS 101. 
The Company meets the definition of a qualifying entity under FRS 100 (Application of Financial Reporting Requirements) 
issued by the Financial Reporting Council. Accordingly, the financial statements have been prepared in accordance with FRS 
101 ‘Reduced Disclosure Framework’ as issued by the Financial Reporting Council.

As permitted by FRS 101, the Company has taken advantage of the disclosure exemption available under the standard in 
relation to share–based payments, financial instruments, capital management, presentation of comparative information in 
respect of certain assets, presentation of a cash flow statement, standards not yet effective, impairment of assets and related 
party transactions. Where required, equivalent disclosures are given in the consolidated financial statements of the Group.

The financial statements are prepared under the historical cost convention.

The principal accounting policies adopted are the same as those set out in Note 1 to the consolidated financial statements 
except as noted below. No new accounting standards, or amendments to accounting standards, or IFRIC interpretations that 
are effective for the year ended 31 August 2023, have had a material impact on the Company.

In the application of the Company’s accounting policies, the Directors do not consider that there are any further critical accounting 
judgements or sources of estimation uncertainty that could lead to a material change in the carrying amounts of assets and liabilities.

b)  Investments in subsidiary undertakings
Investments in subsidiaries are valued at historical cost less provision for impairment in value. Investments in subsidiaries are 
tested annually for impairment. An impairment loss is recognised for the amount by which the carrying value exceeds its 
recoverable amount. The recoverable amount is the higher of an asset’s net realisable value and value-in-use.

c)  Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts expected to be paid (or recovered) using 
the tax rates and laws that have been enacted or substantively enacted at the balance sheet date.

d)  Receivables
Receivables represent amounts due from other Group companies. Receivables are initially measured at fair value and 
subsequently measured at amortised cost using the effective interest rate method, less provision for impairment. A provision 
for the expected credit loss on receivables is established at inception. This is modified when there is a change in the credit 
risk and hence evidence that the Company will not be able to collect all amounts due according to the original terms 
of receivables.

2.  Loss for the year
The Company has not presented its own profit and loss account as permitted by Section 408 of the Companies Act 2006. 

The loss for the year attributable to shareholders, which is stated on an historical cost basis, was £19m (2022: loss of £18m) 
comprising finance costs of £23m (2022: £22m), non-underlying items of £1m (2022: £nil), offset by a tax credit of £5m 
(2022: £4m). There were no other recognised gains or losses. 

The Company did not have any employees during the year ended 31 August 2023 (2022: nil). All directors were remunerated 
by other Group companies. Disclosure of audit fees payable in respect of the Company is included in Note 3 to the Group’s 
consolidated financial statements.

3.  Investments 
A full list of the Company’s subsidiary undertakings is included in Note 27 of the Notes to the consolidated financial 
statements. The registered office of WH Smith Retail Holdings Limited is Greenbridge Road, Swindon, Wiltshire SN3 3RX.

The investment in subsidiaries balance has been tested for impairment at the balance sheet date. The recoverable amount of 
the investment is assumed to approximate the Group’s market capitalisation on the London Stock Exchange, adjusted for any 
assets or liabilities on the Company’s balance sheet. There was substantial headroom between the recoverable amount of the 
investment and its carrying value. Consequently, no impairment has been recognised in respect of the investment.

4.  Receivables: amounts falling due within one year

£m
Amounts owed by subsidiary undertakings

Prepayments

Current tax receivable

2023

82

–

5

87

2022

282

1

4

287

WH Smith PLC Annual Report and Accounts 2023

165

Financial statements

Notes to the Company financial statements continued

4.  Receivables: amounts falling due within one year (continued)
Amounts receivable from subsidiary undertakings are non-interest bearing and repayable on demand. The Company has 
undertaken a review of the liquidity position of the counterparty subsidiaries and noted that the subsidiaries continue to have 
sufficient immediately available funds to settle the receivables at the balance sheet date. As a result, no expected credit losses 
have been included in the profit and loss account in the current year in respect of these receivables.

5.  Payables: amounts falling due within one year

£m
Amounts owed to subsidiary undertakings

Bank overdrafts

Accruals and deferred income

Amounts owed to subsidiary undertakings are unsecured, non-interest bearing and repayable on demand.

6.  Borrowings

£m
Current Term loans

Non-current Term loans

Convertible bonds

2023

129

–

1

130

2023

–

–

301

301

2022

162

2

2

166

2022

20

112

292

424

Term loans and revolving credit facilities
On 14 June 2023 the Group announced new financing arrangements. The Group’s existing lending facilities, comprising a 
£250m revolving credit facility (‘RCF’) and a £113m term loan were cancelled and repaid. 

This repayment was funded by drawings under new facilities consisting of a £400m RCF (the ‘New RCF’). Alongside other 
Group companies, the Company is a guarantor on this facility.

The New RCF is for a five-year term due to mature on 13 June 2028, with two uncommitted extension options of one 
year each, which would, subject to lender approval, extend the tenor to six or seven years if exercised. The New RCF is 
provided by a syndicate of banks: Barclays Bank PLC, BNP Paribas, Citibank N.A. London Branch, Fifth Third Bank National 
Association, HSBC UK Bank PLC, JP Morgan Securities PLC, PNC Capital Markets LLC, Banco Santander SA London Branch 
and Skandinaviska Enskilda Banken AB (PUBL). Utilisation is interest bearing at a margin over SONIA. As at 31 August 2023, 
the Group has drawn down £84m on the New RCF (2022: £nil, on the RCF). The Company has not drawn on the facility.

The Company’s four-year committed £133m term loan with Santander UK PLC, Barclays Bank PLC, BNP Paribas, 
J.P. Morgan Securities PLC and HSBC UK Bank PLC, was repaid as part of the above refinancing. Instalments of £20m were paid 
prior to the repayment.

Convertible bonds
The Company has issued £327m of guaranteed senior unsecured convertible bonds due in 2026. Settlement and delivery of 
convertible bonds took place on 7 May 2021. The total bond offering of £327m covers a five-year term beginning on 7 May 
2021 with a 1.625 per cent per annum coupon payable semi-annually in arrears in equal instalments. The bonds are convertible 
into new and/or existing ordinary shares of WH Smith PLC. The initial conversion price was set at £24.99 representing a 
premium of 40 per cent above the reference share price on 28 April 2021 (£17.85). The conversion price at 31 August 2023 
was £24.7032 (2022: £24.99). If not previously converted, redeemed or purchased and cancelled, the Bonds will be redeemed 
at par on 7 May 2026.

The convertible bond is a compound financial instrument, consisting of a financial liability component and an equity component, 
representing the value of the conversion rights. The initial fair value of the liability portion of the convertible bond is determined 
using a market interest rate for an equivalent non-convertible bond at the issue date. The liability is subsequently recognised 
on an amortised cost basis using the effective interest rate method until extinguished on conversion or maturity of the bonds. 
The remainder of the proceeds is allocated to the conversion option and recognised in equity (Other reserves), and not 
subsequently remeasured. As a result, £286m was initially recognised as a liability in the balance sheet on issue and the 
remainder of the proceeds of £41m, which represents the option component, was recognised in equity. 

Transaction costs of £6m were allocated between the two components and the element relating to the debt component of 
£5m is amortised through the effective interest rate method. The issue costs apportioned to the equity component of £1m 
have been deducted from equity.

166

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

7.  Dividends
Amounts paid and recognised as distributions to shareholders in the year are as follows:

£m
Final dividend for the year ended 31 August 2022 of 9.1p per ordinary share (2022: nil)

Interim dividend for the year ended 31 August 2023 of 8.1p per ordinary share (2022: nil)

2023

2022

12

10

22

–

–

–

The Board has proposed a final dividend of 20.8p per share, amounting to a final dividend of £27m, is not included as a 
liability in these financial statements and, subject to shareholder approval, will be paid on 1 February 2024 to shareholders 
registered at the close of business on 12 January 2024.

8.  Contingent liabilities
Contingent liabilities of £1m (2022: £1m) are in relation to insurance standby letters of credit.

The Company will guarantee the debts and liabiliti.es of the below UK subsidiary undertakings at the balance sheet date in 
accordance with section 479C of the Companies Act 2006. The Company has assessed the probability of loss under the 
guarantee as remote.

Name
Held indirectly:
Books & Stationers Limited

Card Market Limited

WH Smith 1955 Limited

WH Smith High Street Holdings Limited

WH Smith Hospitals Holdings Limited

WH Smith Promotions Limited

The Card Gallery (UK) Limited

The SQL Workshop Limited

WH Smith Travel 2008 Limited

9.  Called up share capital
Allotted and fully paid

Equity:
Ordinary shares of 226⁄67p

Total

Company number

07515820

8956574

549069

6560371

03896896

2339902

05157486

02676287

6560390

2023

2022

Number of 
shares 
(millions)

Nominal 
value 
£m

Number of 
shares 
(millions)

Nominal 
value 
£m

131

131

29

29

131

131

29

29

During the year, 2,019 (2022: 1,633) ordinary shares were allotted under the terms of the Company’s Sharesave Scheme. 
There was no effect from this allotment on share premium (2022: £nil).

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per 
share at the meetings of the Company.

10. Other reserves and Capital redemption reserve
Other reserves are reserves created to recognise the equity component of the convertible bond issued in April 2021 (see Note 
6) and represents the value of the conversion rights at initial recognition of £41m, net of transaction costs of £1m.

The Capital redemption reserve of £13m (2022: £13m) represents the par value of shares repurchased and cancelled under the 
Company’s share buyback programme and is reclassified from Share capital to the Capital redemption reserve. 

WH Smith PLC Annual Report and Accounts 2023

167

Additional information

Glossary (unaudited) 

Alternative performance measures
In reporting financial information, the Group presents alternative performance measures, “APMs”, which are not defined or 
specified under the requirements of IFRS.

The Group believes that these APMs, which are not considered to be a substitute for or superior to IFRS measures, 
provide stakeholders with additional useful information on the underlying trends, performance and position of the Group 
and are consistent with how business performance is measured internally. The alternative performance measures are not 
defined by IFRS and therefore may not be directly comparable with other companies’ alternative performance measures.

Non-underlying items
The Group has chosen to present a measure of profit and earnings per share which excludes certain items, that are 
considered non-underlying and exceptional due to their size, nature or incidence, and are not considered to be part 
of the normal operations of the Group. These measures exclude the financial effect of non-underlying items which are 
considered exceptional or occur infrequently such as, inter alia, restructuring and transformation costs linked to a Board 
agreed programme, costs relating to business combinations, impairment charges and other property costs, significant 
items relating to pension schemes, and impairment charges and items meeting the definition of non-underlying specifically 
related to the Covid-19 pandemic, and the related tax effect of these items. In addition, these measures exclude the income 
statement impact of amortisation of intangible assets acquired in business combinations, which are recognised separately 
from goodwill. This amortisation is not considered to be part of the underlying operating costs of the business and has no 
associated cash flows.

The Group believes that the separate disclosure of these items provides additional useful information to users of the financial 
statements to enable a better understanding of the Group’s underlying financial performance.

IFRS 16
The Group adopted IFRS 16 in the year ended 31 August 2020. IFRS 16 superseded the lease guidance under IAS 17 and the 
related interpretations. IFRS 16 sets out the principles for the recognition, measurement, presentation and disclosure of leases 
and requires lessees to account for all leases under a single on-balance sheet model as the distinction between operating and 
finance leases is removed. The only exceptions are short-term and low-value leases. At the commencement date of a lease, 
a lessee will recognise a lease liability for the future lease payments and an asset (right-of-use asset) representing the right to 
use the underlying asset during the lease term. Lessees are required to separately recognise the interest expense on the lease 
liability and the depreciation expense on the right-of-use asset.

Management have chosen to exclude the effects of IFRS 16 for the purposes of narrative commentary on the Group’s 
performance and financial position in the Strategic report. The effect of IFRS 16 on the Group income statement is to front-
load total lease expenses, being higher at the beginning of a lease contract, and lower towards the end of a contract, and 
this is further influenced by timing of renewals and contract wins, and lengths of contracts. As a result of these complexities, 
IFRS 16 measures of profit and EBITDA (used as a proxy for cash generation) do not provide meaningful KPIs or measures for 
the purposes of assessing performance, concession quality or for trend analysis, therefore management continue to use pre-
IFRS 16 measures internally. 

The impact of the implementation of IFRS 16 on the Income statement and Segmental information is provided in Notes A1 
and A2 below. There is no impact on cash flows, although the classification of cash flows has changed, with an increase in 
net cash flows from operating activities being offset by a decrease in net cash flows from financing activities, as set out 
in Note A9 below. The balance sheet as at 31 August 2023 both including and excluding the impact of IFRS 16 is shown in 
Note A10 below.

Leases policies applicable prior to 1 September 2019
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of 
ownership to the lessee. All other leases are classified as operating leases.

Assets held under finance leases are recognised as assets of the Group at their fair value determined at the inception of the 
lease or, if lower, at the present value of the minimum lease payments. The corresponding liability to the lessor is included 
in the balance sheet as a finance lease obligation. These assets are depreciated over their expected useful lives on the same 
basis as owned assets or, where shorter, over the term of the relevant lease. Lease payments are apportioned between 
finance charges and a reduction of the lease obligations so as to achieve a constant rate of interest on the remaining balance 
of the liability. Finance charges are recognised directly in the income statement. 

Rentals payable and receivable under operating leases are charged to the income statement on a straight-line basis over the 
term of the relevant lease. Benefits received and receivable as an incentive to enter into an operating lease are also spread 
on a straight-line basis over the lease term. The Group has a number of lease arrangements in which the rent payable is 
contingent on revenue. Contingent rentals payable, based on store revenues, are accrued in line with revenues generated. 

168

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Definitions and reconciliations
In line with the Guidelines on Alternative Performance Measures issued by the European Securities and Markets Authority 
(“ESMA”), we have provided additional information on the APMs used by the Group below, including full reconciliations back 
to the closest equivalent statutory measure.

APM

Closest 
equivalent 
IFRS measure

Reconciling items to 
IFRS measure

Definition and purpose

Income statement measures

Headline measures Various

See Notes A1–A12 Headline measures exclude the impact of IFRS 16 (applying the 

Group profit 
before tax and 
non-underlying  
items

Group profit 
before tax

See Group 
income 
statement and 
Note A1

Group  
profit from trading 
operations 
and segment 
trading profit

Group 
operating  
profit

See Note 2 
and Note A2

Non-underlying  
items

None

Refer to 
definition and 
see Note 4 
and Note A6

Earnings per 
share before non-
underlying items

Earnings 
per share

Non-underlying 
items, see Note 9 
and Note A4

principles of IAS 17). Reconciliations of all Headline measures are 
provided in Notes A1 to A12. 

Group profit before tax and non-underlying items excludes the 
impact of non-underlying items as described below. A reconciliation 
from Group profit before tax and non-underlying items to Group 
profit before tax is provided on the Group income statement on 
page 114, and on a Headline (pre-IFRS 16) basis in Note A1.

Group profit from trading operations and segment trading profit are 
stated after directly attributable share-based payment and pension 
service charges and before non-underlying items, unallocated costs, 
finance costs and income tax expense.

A reconciliation from the above measures to Group operating profit 
and Group profit before tax on an IFRS 16 basis is provided in Note 
2 to the financial statements and on a Headline (pre-IFRS 16) basis 
in Note A2. 

Items which are not considered part of the normal operating costs 
of the business, are non-recurring and considered exceptional 
because of their size, nature or incidence, are treated as non-
underlying items and disclosed separately. The Group believes that 
the separate disclosure of these items provides additional useful 
information to users of the financial statements to enable a better 
understanding of the Group’s underlying financial performance. 
An explanation of the nature of the items identified as non-
underlying on an IFRS 16 basis is provided in Note 4 to the financial 
statements, and on a Headline (pre-IFRS 16) basis in Note A6.

Profit for the year attributable to the equity holders of the parent 
before non-underlying items divided by the weighted average 
number of ordinary shares in issue during the financial year. 
A reconciliation is provided on an IFRS 16 basis in Note 9 and on a 
Headline (pre-IFRS 16) basis in Note A4.

Headline diluted 
earnings per share

Earnings 
per share

Non-underlying 
items, see Note 9 
and Note A4

Earnings per share before non-underlying items (defined above) 
on a pre-IFRS 16 basis and assuming no dilutive impact of the 
convertible bond. In the year ended 31 August 2023, on a statutory 
basis, the bond is also not dilutive.

Headline EBITDA

Group 
operating  
profit

Refer 
to definition 

Headline EBITDA is Headline Group operating profit before non-
underlying items adjusted for pre-IFRS 16 depreciation, amortisation 
and impairment.

Effective tax rate

None

Non-underlying  
items

Total income tax charge excluding the tax impact of non-underlying 
items divided by Group Headline profit before tax and non-
underlying items. See Note 7 on an IFRS 16 basis, and Notes A3 and 
A6 on a Headline pre-IFRS 16 basis.

WH Smith PLC Annual Report and Accounts 2023

169

Additional information

Glossary (unaudited) continued

Definitions and reconciliations (continued)

APM

Closest 
equivalent 
IFRS measure

Reconciling items to 
IFRS measure

Definition and purpose

Income statement measures (continued)

Fixed 
charges cover

None

Refer 
to definition 

This performance measure calculates the number of times Profit 
before tax covers the total fixed charges included in calculating 
profit or loss. Fixed charges included in this measure are net finance 
charges (excluding finance charges from IFRS 16 leases) and net 
operating lease rentals stated on a pre-IFRS 16 basis. 

The calculation of this measure is outlined in Note A5.

Gross margin

Like-for-
like revenue

Gross 
profit margin

Not applicable Where referred to throughout the Annual report, gross margin is 
calculated as gross profit divided by revenue.

Movement in 
revenue per 
the income 
statement

–  Revenue 

change from 
non-like-for-
like stores

Like-for-like revenue is the change in revenue from stores that have 
been open for at least a year, with a similar selling space at a constant 
foreign exchange rate. See Note A11.

Balance sheet measures

Headline net debt Net debt

–  Foreign  

exchange  
impact

Reconciliation of 
net debt

Headline net debt is defined as cash and cash equivalents, less bank 
overdrafts and other borrowings and both current and non-current 
obligations under finance leases as defined on a pre-IFRS 16 basis. 
Lease liabilities recognised as a result of IFRS 16 are excluded from 
this measure. A reconciliation to net debt on an IFRS 16 basis is 
provided in Note A8.

Other measures

Free cash flow

Operating 
cash flow

Net cash 
inflow from  
operating  
activities

Net cash 
inflow from  
operating  
activities

See Note A7 and 
Strategic report 
page 27

Free cash flow is defined as the net cash inflow from operating 
activities before the cash flow effect of IFRS 16, non-underlying 
items and pension funding, and less net capital expenditure. 
The components of free cash flow are shown in Note A7 and on 
page 27, as part of the Strategic report. 

See Strategic 
report page 27

Operating cash flow is defined as Headline profit before tax and 
non-underlying items, excluding Headline depreciation, amortisation, 
impairment and other non-cash items. The components of Operating 
cash flow are shown on page 27, as part of the Strategic report.

170

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

A1.    Reconciliation of Headline to Statutory Group operating profit  

and Group profit before tax

£m
Revenue

Cost of sales

Gross profit
Distribution costs

Administrative expenses

Other income

Non-underlying items

Group operating profit/(loss)
Finance costs

Profit/(loss) before tax
Income tax (charge)/credit

Profit/(loss) for the year
Attributable to:

Equity holders of the parent

Non-controlling interests

£m

Revenue

Cost of sales

Gross profit
Distribution costs

Administrative expenses

Other income

Non-underlying items

Group operating profit/(loss)
Finance costs

Profit/(loss) before tax
Income tax (charge)/credit

Profit/(loss) for the year
Attributable to:

Equity holders of the parent

Non-controlling interests

pre-IFRS 16 basis

Headline, before 
non-underlying 
items (pre-IFRS 16)

Headline 
non-underlying 
items (pre-IFRS 16)

Headline
(pre-IFRS 16)

IFRS 16
adjustments

IFRS 16 basis

IFRS 16
adjustments 
non-underlying items

2023

1,793

(682)

1,111

(756)

(196)

10

–

169

(26)

143

(28)

115

106

9

115

–

–

–

–

–

–

(13)

(13)

(2)

(15)

2

(13)

(13)

–

(13)

1,793

(682)

1,111

(756)

(196)

10

(13)

156

(28)

128

(26)

102

93

9

102

2022

–

–

–

10

(1)

4

–

13

(19)

(6)

1

(5)

(5)

–

(5)

–

–

–

–

–

–

(13)

(13)

1

(12)

3

(9)

(9)

–

(9)

pre-IFRS 16 basis

Headline, before 
non-underlying 
items (pre-IFRS 16)

Headline 
non-underlying 
items (pre-IFRS 16)

Headline
(pre-IFRS 16)

IFRS 16
adjustments

IFRS 16 basis

IFRS 16
adjustments 
non-underlying items

1,400

(538) 

862

(604)

(160)

–

–

98

(25)

73

(12)

61

55

6

61

–

–

–

–

–

–

(12)

(12)

–

(12)

3

(9)

(9)

–

(9)

1,400

(538)

862

(604)

(160)

–

(12)

86

(25)

61

(9)

52

46

6

52

–

–

–

16

(1)

4

–

19

(9)

10

(2)

8

8

–

8

 –

–

–

–

–

–

(8)

(8)

–

(8)

1

(7)

(7)

–

(7)

Total

1,793

(682)

1,111

(746)

(197)

14

(26)

156

(46)

110

(22)

88

79

9

88

Total

1,400

(538)

862

(588)

(161)

4

(20)

97

(34)

63

(10)

53

47

6

53

WH Smith PLC Annual Report and Accounts 2023

171

Additional information

Glossary (unaudited) continued

A2.    Reconciliation of Headline to Statutory segmental trading profit/(loss)  

and Group profit from trading operations

£m
Travel UK trading profit/(loss)

North America trading profit

Rest of the World trading profit

Total Travel trading profit

High Street trading profit

Group profit from trading operations

Unallocated central costs

Group operating profit before 
non-underlying items
Non-underlying items

Group operating profit/(loss)

£m

Travel UK trading profit

North America trading profit

Rest of the World trading profit/(loss)

Total Travel trading profit

High Street trading profit

Group profit from  
trading operations
Unallocated central costs

Group operating profit before non-
underlying items
Non-underlying items

Group operating profit/(loss)

pre-IFRS 16 basis

IFRS 16 basis

Headline, before 
non-underlying 
items (pre-IFRS 16)

Headline 
non-underlying 
items (pre-IFRS 16)

Headline
(pre-IFRS 16)

IFRS 16 
adjustments

2023

102

49

13

164

32

196
(27)

169
–

169

–

–

–

–

–

–
–

–
(13)

(13)

102

49

13

164

32

196
(27)

169
(13)

156

(1)

3

–

2

11

13
–

13
(13)

–

2022

pre-IFRS 16 basis

IFRS 16 basis

Headline, before 
non-underlying 
items (pre-IFRS 16)

Headline 
non-underlying 
items (pre-IFRS 16)

Headline
(pre-IFRS 16)

IFRS 16 
adjustments

54

31

4

89

33

122
(24)

98
–

98

–

–

–

–

–

–
–

–
(12)

(12)

54

31

4

89

33

122
(24)

98
(12)

86

6

2

(1)

7

12

19
–

19
(8)

11

Total

101

52

13

166

43

209
(27)

182
(26)

156

Total

60

33

3

96

45

141
(24)

117
(20)

97

172

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

A3.   Reconciliation of Headline to Statutory tax expense

£m
Profit before tax and non-underlying items

Tax on profit – Blended standard rate of UK corporation tax 
(21.5%; 2022: 19.0%)
Adjustment in respect of prior years

Total current tax charge/(credit)
Deferred tax – current year

Deferred tax – prior year

Deferred tax – adjustment in respect of change in tax rates

Tax charge/(credit) on Headline profit
Tax on non-underlying items – current tax

Tax on non-underlying items – deferred tax

Total tax charge/(credit) on profit

2023

Headline 
(pre-IFRS 16)

IFRS 16 
adjustments

143

14

(2)

12

19

(3)

–

28

–

(2)

26

(6)

(1)

–

(1)

–

–

–

(1)

–

(3)

(4)

IFRS 16

137

13

(2)

11

19

(3)

–

27

–

(5)

22

2022

Headline 
(pre-IFRS 16)

IFRS 16 
adjustments

73

5

–

5

7

–

–

12

–

(3)

9

10

1

–

1

1

–

–

2

–

(1)

1

IFRS 16

83

6

–

6

8

–

–

14

–

(4)

10

A4.   Calculation of Headline and Statutory earnings per share

Millions
Weighted average shares in issue (Note 9)

Headline (pre-IFRS 16 basis)

 – Before non-underlying items

 – Non-underlying items

 – Total

IFRS 16 adjustments

 – Before non-underlying items

 – Non-underlying items

 – Total

IFRS 16 basis

 – Before non-underlying items

 – Non-underlying items

 – Total

2023

Basic EPS

Diluted EPS

130

132

2022

Basic EPS

Diluted EPS

130

132

2023

2022

Profit for 
the year 
attributable to 
equity holders 
of the parent

Profit for 
the year 
attributable to 
equity holders 
of the parent

Basic EPS

Diluted EPS

Basic EPS

Diluted EPS

£m

pence

pence

£m

pence

pence

106

(13)

93

(5)

(9)

(14)

101

(22)

79

81.5

(10.0)

71.5

(3.8)

(6.9)

(10.7)

77.7

(16.9)

60.8

80.3

(9.8)

70.5

(3.8)

(6.9)

(10.7)

76.5

(16.7)

59.8

55

(9)

46

8

(7)

1

63

(16)

47

42.3

(6.9)

35.4

6.2

(5.4)

0.8

48.5

(12.3)

36.2

41.7

(6.9)

34.8

6.0

(5.2)

0.8

47.7

(12.1)

35.6

WH Smith PLC Annual Report and Accounts 2023

173

Additional information

Glossary (unaudited) continued

A5.   Fixed charges cover

£m
Headline net finance costs (pre-IFRS 16)

Net operating lease charges (pre-IFRS 16)

Total fixed charges

Headline profit before tax and non-underlying items

Headline profit before tax, non-underlying items and fixed charges

Fixed charges cover – times

A6.   Non-underlying items on pre-IFRS 16 and IFRS 16 bases

2023

26

326

352

143

495

1.4x

2022

25

241

266

73

339

1.3x

£m
Amortisation of acquired intangible assets

Impairment of assets

– property, plant and equipment

– right-of-use assets

Provisions for onerous contracts

Costs associated with pensions

Costs related to cyber incident

Non-underlying items, included in operating profit
Finance costs associated with refinancing

Finance costs associated with onerous contracts

Non-underlying items, before tax
Tax credit on non-underlying items

Non-underlying items, after tax

  2023

  2022

Headline
(pre-IFRS 16)

IFRS 16

Headline 
(pre-IFRS 16)

IFRS 16

3

4

–

5

1

–
13

1

1

15

(2)

13

3

4

15

3

1

–
26

1

–

27

(5)

22

3

5

–

–

–

4
12

–

–

12

(3)

9

3

5

8

–

–

4
20

–

–

20

(4)

16

Non-underlying items on a pre-IFRS 16 basis are calculated on a consistent basis with IFRS 16, with the exception of the 
below items.

A tax credit of £5m (2022: £4m) has been recognised in relation to the above items (£2m pre-IFRS 16 (2022: £3m)).

Impairment of property, plant and equipment and right-of-use assets and provisions for onerous contracts
The impairment charge recognised on a pre-IFRS 16 basis differs from that recognised under IFRS 16. This is mainly due to 
a lower asset base pre-IFRS 16, coupled with lower expected store cash flows, with rental expenses being included in the 
forecast cash flows (treated as financing costs under IFRS 16), and a higher discount rate. The calculation of the Group’s 
weighted average cost of capital differs under IFRS 16 versus pre-IFRS 16. The pre-tax discount rate used in the IFRS 16 
calculation was 13.2 per cent (2022: 11.9) and the pre-tax discount rate used in the pre-IFRS 16 calculation was 13.2 per 
cent (2022: 14.4).

Right-of-use assets are not recognised on a pre-IFRS 16 basis.

A charge of £5m has been recognised on a pre-IFRS 16 basis to provide for the unavoidable costs of continuing to service a 
non-cancellable contract. This provision will be utilised over the next three financial years.

174

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

A6.   Non-underlying items on pre-IFRS 16 and IFRS 16 bases (continued)
The Group’s pre-IFRS 16 property provisions represent the present value of unavoidable future net lease obligations and 
related costs of leasehold property (net of estimated sublease income and adjusted for certain risk factors) where the 
space is vacant, loss-making or currently not planned to be used for ongoing operations. The unwinding of the discount is 
treated as an imputed interest charge. These provisions represent the best estimate of the liability at the time of the balance 
sheet date, the actual liability being dependent on future events such as economic environment and marketplace demand. 
Expectations will be revised each period until the actual liability arises, with any difference accounted for in the period in 
which the revision is made.

A7.   Free cash flow

£m
Net cash inflow from operating activities

Cash flow impact of IFRS 16 (Note A9)

Add back:

– Cash impact of non-underlying items

– Pension funding

– Financing arrangement fees

– Other non cash items

Deduct:

– Purchase of property, plant and equipment

– Purchase of intangible assets

Free cash flow

2023

251

(116)

9

–

3

(5)

(106)

(16)

20

2022

187

(93)

16

2

–

12

(70)

(13)

41

A8.   Headline net debt
The table below shows Headline net debt (pre-IFRS 16). This includes lease liabilities that were previously presented as finance 
leases (applying the principles of IAS 17), and Group accounting policies as applicable prior to 1 September 2019, described in 
the Glossary on page 168), but excludes additional lease liabilities recognised on application of IFRS 16.

£m
Borrowings

– Revolving credit facility

– Convertible bonds

– Bank loans

– Lease liabilities (Note 15)

Liabilities from financing activities
Cash and cash equivalents

Net debt (IFRS 16) (Note 18)
Add back lease liabilities recognised under IFRS 161

Headline net debt (pre-IFRS 16)

2023

2022

(84)

(301)

–

(566)

(951)

56

(895)
565

(330)

–

(292)

(132)

(577)

(1,001)

132

(869)
573

(296)

1  Excludes lease liabilities previously recognised as finance leases on a pre-IFRS 16 basis.

A9.   Cash flow disclosure impact of IFRS 16
There is no impact of IFRS 16 on cash flows, although the classification of cash flows has changed, with an increase in net 
cash flows from operating activities being offset by a decrease in net cash flows from financing activities.

£m
Net cash inflows from operating activities

Net cash outflows from investing activities

Net cash outflows from financing activities

Net decrease in cash in the period

2023

Headline 
(pre-IFRS 16)

IFRS 16 
adjustment

135

(122)

(87)

(74)

116

–

(116)

–

2022

Headline 
(pre-IFRS 16)

IFRS 16 
adjustment

94

(83)

(11)

–

93

–

(93)

–

IFRS 16

251

(122)

(203)

(74)

IFRS 16

187

(83)

(104)

–

WH Smith PLC Annual Report and Accounts 2023

175

Additional information

Glossary (unaudited) continued

A10. Balance sheet impact of IFRS 16
The balance sheet including and excluding the impact of IFRS 16 is shown below:

£m
Goodwill and other intangible assets

Property, plant and equipment

Right-of-use assets

Investments in joint ventures

Inventories

Payables less receivables

Working capital

Net derivative financial asset

Net current and deferred tax assets

Provisions

Operating assets employed

Net debt

Total net assets

  2023

Headline 
(pre-IFRS 16)

IFRS 16 
adjustment

506

263

–

2

771

205

(216)

(11)

–

45

(26)

779

(330)

449

(1)

7

444

–

450

–

(3)

(3)

–

–

9

456

(565)

(109)

  2022

Headline 
(pre-IFRS 16)

IFRS 16 
adjustment

544

211

–

2

757

198

(284)

(86)

1

54

(26)

700

(296)

404

(1)

8

446

–

453

–

15

15

–

–

12

480

(573)

(93)

IFRS 16

505

270

444

2

1,221

205

(219)

(14)

–

45

(17)

1,235

(895)

340

A11.  Like-for-like revenue reconciliation
The reconciling items between like-for-like revenue change and total revenue change are shown below:

Per cent
Like-for-like revenue change

Net space impact

Foreign exchange

Total revenue change

Travel UK

30%

6%

–%

36%

North America
11%

14%

7%

32%

Rest of the 
World
53%

42%

4%

99%

Travel Total

27%

14%

2%

43%

High Street
1%

(2)%

–%

(1)%

IFRS 16

543

219

446

2

1,210

198

(269)

(71)

1

54

(14)

1,180

(869)

311

Group

18%

8%

2%

28%

A12.  Operating lease expense
Amounts recognised in Headline Group operating profit on a pre-IFRS 16 basis are as follows:

£m

Net operating lease charges

2023

326

2022

241

In the year ended 31 August 2020, the Group adopted IFRS 16. IFRS 16 requires lessees to account for all leases under a single 
on-balance sheet model as the distinction between operating and finance leases is removed. In order to provide comparable 
information the Group has chosen to present Headline measures of operating profit and profit before tax, as explained in 
Note 2 Segmental analysis of results.

The table above presents the pre-IFRS 16 net operating lease charges, applying the principles of IAS 17, and Group accounting 
policies as applicable prior to 1 September 2019, as described in the Glossary on page 168.

The Group leases various properties under non-cancellable operating lease agreements. The leases have varying terms, 
escalation clauses and renewal rights. The Group has a number of lease arrangements in which the rent payable is contingent 
on revenue. Contingent rentals payable, based on store revenues, are accrued in line with revenues generated. The average 
remaining lease length across the Group is four years.

Rentals payable and receivable under operating leases are charged to the income statement on a straight-line basis over the 
term of the relevant lease. Benefits received and receivable as an incentive to enter into an operating lease are also spread on 
a straight-line basis over the lease term.

Temporary rent reductions due to Covid-19, affecting rent payments due on or before June 2022, have been recognised in the 
Income statement in the period they are received.

176

WH Smith PLC Annual Report and Accounts 2023

Strategic report

Corporate governance

Financial statements

Additional information

Information for shareholders

Company Secretary and registered office
Ian Houghton, WH Smith PLC, Greenbridge Road, Swindon, Wiltshire SN3 3RX. Telephone 01793 616161.

WH Smith PLC is registered in England and Wales (number 5202036).

Company website
This Annual report and accounts together with other information, including the price of the Company’s shares, Stock 
Exchange announcements and frequently asked questions, can be found on the WH Smith PLC website at whsmithplc.co.uk.

Annual General Meeting
The Annual General Meeting will be held at the offices of Herbert Smith Freehills LLP, Exchange House, Primrose Street, 
London EC2A 2EG on Friday 26 January 2024 at 11.30am. A separate notice convening the meeting is being sent to 
shareholders and includes explanatory notes on each of the resolutions being proposed. 

Shareholder enquiries – the registrars
All enquiries relating to shareholdings should be addressed to the registrars, Computershare Investor Services PLC, The 
Pavilions, Bridgwater Road, Bristol BS99 6ZZ. You can call the registrars on the shareholder helpline 0371 495 0100 or visit 
their website at www.investorcentre.co.uk. A textphone facility for shareholders with hearing difficulties is available  
by telephoning 0370 702 0005.

Sharedealing services
This can be done through a stockbroker, bank or building society.

Computershare, our registrars, also offer share dealing services for shareholders (in certain jurisdictions). For internet 
dealing, log on to computershare.com/dealing/uk and for telephone dealing call 0370 703 0084. You will need to have your 
Shareholder Reference Number (SRN) to hand when making this call. This can be found on your Form of Proxy or email 
notification of availability of AGM documents.

Please note that dealing fees will apply and will vary between providers.

Dividend mandates
If you wish dividends to be paid directly into your bank account through the BACSTEL-IP (Bankers’ Automated 
Clearing Services) system, you should contact Computershare for a Dividend Mandate Form or apply online at 
www.investorcentre.co.uk. Shareholders who receive their dividend payments in this way receive an annual dividend 
confirmation once a year, with the final dividend, detailing all payments made throughout the UK tax year.

Financial calendar
The following dates are given for information purposes only. Please check the WH Smith PLC website at whsmithplc.co.uk 
nearer the relevant time for full details, and to ensure that no changes have been made.

Financial year end
Preliminary results announced
Annual report posted
Final dividend ex-dividend date
Final dividend record date
AGM
AGM trading update
Final dividend payment date
Half-year end
Interim results announced
Trading statement
Interim dividend ex-dividend date
Interim dividend record date
Interim dividend payment date
Financial year end

31 August 2023
9 November 2023
December 2023
11 January 2024
12 January 2024
26 January 2024
26 January 2024
1 February 2024
29 February 2024
April 2024
June 2024
July 2024
July 2024
August 2024
31 August 2024

ShareGIFT
If you only have a small number of shares which are uneconomic to sell, you may wish to consider donating them to charity under 
ShareGIFT, a charity share donation scheme administered by the Orr Mackintosh Foundation. A ShareGIFT transfer form may be 
obtained from our registrar. Further information about the scheme can be found on the ShareGIFT website at sharegift.org.

WH Smith PLC Annual Report and Accounts 2023

177

Additional information

Information for shareholders continued

Warning to shareholders – boiler room scams
In recent years, many companies have become aware that their shareholders have received unsolicited phone calls  
or correspondence concerning investment matters. These are typically from overseas-based “brokers” who target  
UK shareholders, offering to sell them what often turn out to be worthless or high risk shares in US or UK investments. 
These operations are commonly known as “boiler rooms”. Information on how to avoid share fraud or report a scam  
can be found on our website at whsmithplc.co.uk. You can also call the Financial Conduct Authority Consumer Helpline  
on 0800 111 6768 or go to fca.org.uk/scamsmart.

UK Capital Gains Tax
Demerger 31 August 2006
Following the demerger of the Company on 31 August 2006, in order to calculate any chargeable gains or losses arising on 
the disposal of shares after 31 August 2006, the original tax base cost of your ordinary shares of 213⁄81p (adjusted if you held 
your shares on 24 September 2004 and 22 May 1998 to take into account the capital reorganisations of 27 September 2004 
and 26 May 1998 respectively (see below)) will have to be apportioned between the shareholdings of ordinary shares of 20p 
in the Company and ordinary shares of 5p in Smiths News PLC.

The cost of your shareholding of ordinary shares of 20p in the Company is calculated by multiplying the original base cost 
of your ordinary shares of 213⁄81p (adjusted where necessary to take into account the capital reorganisations of 27 September 
2004 and 26 May 1998 (see below)) by 0.69585.

The cost of your shareholding of ordinary shares of 5p is calculated by multiplying the original base cost of your ordinary 
shares of 213⁄81p (adjusted where necessary to take into account the capital reorganisations of 27 September 2004 and  
26 May 1998 (see below)) by 0.30415.

As a result of the share consolidation on 22 February 2008, the nominal value of the Company’s ordinary shares increased 
from 20p per ordinary share to 226⁄67p per ordinary share.

Capital reorganisation 27 September 2004
If you acquired your shareholding on or before 24 September 2004, in order to calculate any chargeable gains or losses 
arising on the disposal of shares after 24 September, the original tax base cost of your ordinary shares of 555⁄9p (adjusted if 
you held your shares on 22 May 1998 to take into account the capital reorganisation of 26 May 1998 (see below)) will have to 
be apportioned between the shareholdings of ordinary shares of 213⁄81p and ‘C’ shares resulting from the capital reorganisation.

The cost of your shareholding of ordinary shares of 213⁄81p is calculated by multiplying the original base cost of your ordinary shares 
of 555⁄9p (adjusted where necessary to take into account the capital reorganisation of 26 May 1998 (see below)) by 0.73979.

Capital reorganisation 26 May 1998
If you acquired your shareholding on or before 22 May 1998, in order to calculate any chargeable gains or losses arising on 
the disposal of shares after 22 May 1998, the original tax base cost of your ordinary shares of 50p will have to be apportioned 
between the shareholdings of ordinary shares of 555⁄9p and redeemable ‘ B’ shares resulting from the capital reorganisation.

The cost of your shareholding of ordinary shares of 555⁄9p is calculated by multiplying the original cost of your ordinary shares 
of 50p by 0.90714.

March 1982 values
If you acquired your shareholding on or before 31 March 1982, in order to calculate any chargeable gains or losses arising on 
disposal of shares, the tax base cost of your ordinary shares used the 31 March 1982 base values per share as follows:

Ordinary shares of 20p
Smiths News PLC ordinary shares of 5p

‘A’ ordinary
shares
61.62p
26.93p

Arising from an
original shareholding
of ‘B’ ordinary shares
50.92p
22.25p

If you have a complicated tax position, or are otherwise in doubt about your tax circumstances, or if you are subject to tax in 
a jurisdiction other than the UK, you should consult your professional adviser.

“Company” means WH Smith PLC, a public limited company incorporated in England and Wales with registered number 
5202036; and “Group” means the Company and its subsidiaries and subsidiary undertakings.

178

WH Smith PLC Annual Report and Accounts 2023

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Contact details

WH Smith PLC 
Greenbridge Road 
Swindon, Wiltshire SN3 3RX 
United Kingdom 
T  01793 616161 
W  whsmithplc.co.uk

WHSmith Travel 
133 Houndsditch  
London EC3A 7BX 
United Kingdom 
T  0203 981 1286 
W  whsmithplc.co.uk

WHSmith High Street 
Greenbridge Road 
Swindon, Wiltshire SN3 3LD 
United Kingdom 
T  01793 616161 
W  whsmith.co.uk

Investor Relations 
W  whsmithplc.co.uk/investors

Media Relations 
W  whsmithplc.co.uk/media

Sustainability 
W  whsmithplc.co.uk/sustainability

Recruitment 
W  whsmithcareers.co.uk

Customer Service 
Freepost SCE4410 
Swindon, Wiltshire SN3 3XS 
United Kingdom 
E  customer.relations@whsmith.co.uk