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Whitbread

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FY2012 Annual Report · Whitbread
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Annual Report  
and Accounts  
2011/12

Contents

Introduction

Business  
review 

Governance 

Consolidated  
accounts 

1 

 Financial highlights

2  Chairman’s statement 

22  Board of directors 

45   2011/12 

4 

 Chief Executive’s 
review

8  Strategic approach

24  Directors’ report 

28   Corporate  
governance

9  – Team engagement

35  Remuneration report

consolidated  
accounts

Company  
accounts 

93   2011/12 

Company  
accounts

12  –  Customer heartbeat

15  – Profitable growth

17  – Good Together

18   Finance Director’s  

review

20   Risk management

Group at a glance

Premier Inn

 626Hotels

Premier Inn is the UK’s 
largest budget hotel 
chain, with more than 
47,000 rooms across 
the UK and Ireland. Over 
75% of the UK population 
live within five miles of a 
Premier Inn. 

Overseas we have three 
hotels in Dubai, one in 
Abu Dhabi and two in 
India with more on the way.

Premier Inn bedrooms 
have an en-suite bathroom, 
TV with Freeview, and 
WiFi internet access. 
All our hotels have a bar 
and restaurant, either 
inside the building, or 
next to it, offering a wide 
range of dishes.

Premier Inn has been 
named the UK’s ‘best value 
hotel chain’ by YouGov.

Restaurants

Beefeater Grill 

Brewers Fayre 

Table Table 

Taybarns 

Beefeater Grill’s expert 
chefs have been serving 
up our famous steaks 
for nearly 40 years. Our 
warm and welcoming 
restaurants are ideal for 
any occasion: from a 
quick bite to celebrating 
with friends or family.

Brewers Fayre serves 
the nation’s favourite 
pub food, at great value 
prices, in a family friendly 
environment. The majority 
of Brewers Fayres include 
an ‘all you can eat’ Buffet 
Place, which offers 
fantastic variety and value.

Our Table Table restaurants 
offer a range of pub 
classics served by friendly 
staff at great prices. 
There’s a table for every 
occasion, from quiet nooks 
for a chilled out evening 
to dining room tables for 
a traditional Sunday lunch.

Taybarns is the 
ultimate eatery, with 
great choice, value 
and convenience. It 
offers an ‘all you can 
eat’ experience with 
seven restaurants 
under one roof.

135 Restaurants

129 Restaurants

116 Restaurants

7 Restaurants

Costa

Costa is the largest and 
fastest growing coffee 
shop chain in the UK. 
In both 2010 and 2011 it 
was voted the nation’s 
favourite coffee shop. 

Costa is about serving 
great quality coffee in 
convenient locations 
and great surroundings. 

Costa stores can be found 
in 25 countries overseas 
and serve more than 900 
cups of coffee across the 
world every minute.

Costa Express self-serve 
coffee bars now provide 
customers with even more 
opportunities to enjoy a 
cup of Costa coffee. 

2,203

Stores worldwide

 
Financial highlights

Financial highlights

Whitbread performed well in 2011/12. 
Sales grew by 11.2%, driven by our 
strong brands, with an increase in 
underlying pre-tax profits of 11.3%.

Total revenue (£m)

Underlying diluted EPS (p)

2011/12

2010/11

2009/10

2008/09

1,778.0

1,599.6

1,334.6

2011/12

2010/11

2009/10

2008/09

Underlying profit before tax1 (£m)

Full year dividend (p)

2011/12

2010/11

2009/10

2008/09

320.1

287.5

224.4

2011/12

2010/11

2009/10

2008/09

134.1

116.4

51.25

44.50

90.7

36.55

Hotels & Restaurants return on capital2

Cash flow from operations

up from
12.3% to 12.4%

up from
£415.2m to £478.3m

Costa return on capital2

Capital expenditure on new and existing units

up from
28.3% to 32.4%

up from
£202.2m to £307.9m

 1.  Underlying profit excluding amortisation of acquired intangibles, exceptional items 

and the impact of the pension finance cost as accounted for under IAS 19.

2.  Return on capital is the return on invested capital which is calculated by taking 

underlying profit before interest and tax for the year divided by net assets excluding 
debt, taxation liabilities and the pension deficit at the balance sheet date. 

1

96.71,435.0239.138.00Chairman’s statement

Chairman’s 
statement

We are focused on 
putting the customer at 
the heart of everything 
we do. We continually 
develop our products 
and services while 
investing in our brands 
to build ever stronger 
consumer propositions.

2

I am pleased to report another good set of results 
for Whitbread, with double-digit revenue and 
profit growth, as well as 15% growth in both EPS 
and dividends during the year. We are focused on 
putting the customer at the heart of everything we 
do. We continually develop our products and services 
while investing in our brands to build ever stronger 
consumer propositions, all the time keeping a tight 
control on costs. This has enabled us to perform well 
in tough market conditions giving us the confidence 
to expand in line with our ambitious growth plans.

In a challenging hotel market, the increasing strength of 
the Premier Inn brand and our dynamic pricing system 
have ensured we continue to outperform competitors. 
The sharper focus in our restaurants business delivered 
a turnaround in performance in the second half of the 
year. Costa remains one of the success stories of the 
UK high street with like for like sales growth of 5.5%, 
while some 22% of total system sales now come from 
its international businesses.

It has been a record year for expansion in our main 
growth engines of Premier Inn and Costa. We opened 
4,430 new rooms (31 hotels), 12 restaurants, over 330 
Costa stores around the world and now have 1,192 Costa 
Express machines. This puts us well on track to achieve 
the 2016 milestones we laid out last April. Overseas, 
Costa continues to build presence in some 25 countries 
and in the year we celebrated our 100th store in China. 
Premier Inn is developing a ‘capital right’ strategy to 
expand in the emerging budget hotel markets of the 
Middle East, India and Asia Pacific.

As we invest in growing our brands the focus is very 
much on delivering good returns that create substantial 
shareholder value. To further this end, we are proposing 
to introduce a ROCE measure to our senior management 
long-term incentive plan for 2012/13.

whitbread.co.ukDividend 
As we said at this time last year, we have re-balanced 
the interim and final dividend payments to reflect 
the earnings profile during the year more closely. 
The Board recommends a final dividend of 33.75p 
per share, making a total dividend for the year of 
51.25p per share, up by 15.2%. 

The final dividend will be paid on 13 July 2012 to 
shareholders on the register at the close of business 
on 18 May 2012. Once again, a scrip dividend alternative 
will be offered and further information on how 
shareholders can elect to participate in the scrip 
dividend scheme is available from the registrars 
or on the Company’s website. 

Board 
During the year, we appointed two new non-executive 
directors, Susan Hooper and Susan Taylor Martin. 
They are both highly talented multi-lingual executives 
with international experience. Each of them brings a 
different range of skills to the Whitbread Board as we 
continue to grow our market-leading businesses both 
in the UK and selectively around the world. 

Susan Hooper is an experienced international leisure 
sector executive holding the position of Chief Executive 
at Acromas Travel where she has been responsible 
for the Saga, AA and Titan Hi Tours holiday and 
travel businesses since 2009. Her other leisure  
and consumer experience includes Senior VP, EMEA 
at Royal Caribbean Cruises International, where she 
also represented them on the board of First Choice 
Holidays PLC, and senior roles at Avis Europe. Her 
appointment was effective from 1 September 2011. 

Susan Taylor Martin has held executive roles in rapidly 
changing markets. She was appointed President, Media 
at Thomson Reuters in July 2011 and has held a number 
of other roles at Thomson Reuters during a period 
of extensive technological innovation and corporate 
change. These roles included, President, Global 
Investment Focus Accounts and Managing Director, 
UK and Ireland within Thomson Reuters Markets. 
Prior to that she was Global Head, Corporate Strategy 
for Reuters, which she joined in 1993. Her appointment 
was effective from 1 January 2012. 

Earlier this month we announced a change of 
responsibilities for Christopher Rogers, who will 
become Managing Director of Costa with effect from 
1 August 2012 when John Derkach leaves us to 
become Chief Executive of Tragus. Christopher joined 
Whitbread as Finance Director in 2005 and has played 
a key role in the Company’s transformation over the 
last seven years. Prior to joining Whitbread, he had 
developed a wealth of experience in consumer-facing 
businesses such as Kingfisher, where he held product 
marketing, commercial and finance roles. Christopher 
has served on the Costa Management Board since 
it was formed in 2008 and has played an active role 
in Costa’s development. We have started the search 
process for a new Finance Director. 

Governance 
As Chairman of the Company, I believe that corporate 
governance is not simply something for the Board to 
consider as an agenda item at our monthly meetings. 
Corporate governance affects all aspects of our 
operations and I am pleased with the high standards 
we maintain in this regard. On pages 28 to 34, there is 
a comprehensive report which sets out our approach 
to governance. 

People 
The dedication and energy of our employees is a key 
part of our ‘customer heartbeat’ strategy, which is 
described in more detail later in this report. I would like 
to pay tribute to the tremendous contribution of our 
people and the high quality service they provide to 
our customers every single day of the year. On behalf 
of the Board and the executive team, I wish to express 
our thanks to each of them for their hard work this 
year and the contribution they have made to our 
overall performance. 

Anthony Habgood
Chairman

25 April 2012

3

 
Chief Executive’s review

Chief 
Executive’s 
review

Central to creating 
shareholder value 
is combining growth 
with a strong focus 
on improving return 
on capital.

4

Whitbread delivered a good performance in 2011/12, 
in a challenging economic environment. Strong 
organic expansion, combined with like for like sales 
growth, increased Group total sales by 11.2% to 
£1,778.0 million. Premier Inn sales grew by 8.3% to 
£755.9 million, Restaurants by 1.8% to £483.4 million 
and Costa by 27.5% to £541.9 million.

Group underlying profit before tax increased by 11.3% to 
£320.1 million (2010/11: £287.5 million), with underlying 
diluted EPS increasing by 15.2% to 134.1p. Group return 
on capital grew to 13.6% from 12.9%.

Our continuing focus on improving customer 
propositions drove Group like for like sales up by 2.6%. 
Premier Inn’s like for like sales growth of 3.2% was 
impacted by a slowdown in the total hotel market in 
the second half of the year, particularly in the regions. 
Restaurants full year like for like sales fell by 0.2%, with 
an improvement in performance in the second half of 
the year, as management actions drove like for like 
sales growth. Costa continues its success story and 
delivered another strong performance with like for like 
sales up 5.5%.

Central to creating shareholder value is combining 
growth with a strong focus on improving return on 
capital. Our openings in Hotels & Restaurants over the 
last three years have shown good returns as the new 
sites mature and the return on capital for the division 
increased slightly to 12.4%. Return on capital in Costa 
grew to 32.4%, up from 28.3%.

Our strong cashflow from operations of £478.3 million 
funded increased capital investment of £307.9 million, 
as well as the proposed growth in the dividend. We 
maintain our strong balance sheet. Year end debt 
increased by £16.4 million to £504.3 million.

The Board recommends a final dividend payment of 
33.75p per share, making a total dividend for the year 
of 51.25p per share, an increase of 15.2%. The final 
dividend will be paid on 13 July 2012 to shareholders 
on the register at the close of business on 18 May 2012. 
A scrip dividend alternative will be offered again.

Our success depends on the hard work and 
professionalism of our 40,000 team members and I 
would like to thank them for their enormous contribution.

Strong brands getting stronger
As the UK’s largest hotel and restaurant group, with 
over 2,000 outlets, Whitbread’s brands are visited 
by some 19 million customers a month. The Premier 
Inn management and team members are focused 
on delivering a consistently high quality, great value, 
customer experience, in well designed hotels to ensure 
we are the number one choice in every local market. 
We continue to outperform our competitive set and 
were named ‘Best Value Hotel Chain’ by YouGov and 

whitbread.co.ukawarded ‘Most Improved Brand of the Year 2012’ by 
BDRC. We are passionate about improving customer 
experience. Premier Inn has one of the UK’s largest 
customer satisfaction surveys with over 814,000 
responses in 2011/12. Of these, 66% scored their stay 
nine or ten out of ten and a further 23% scored it seven 
or eight out of ten. 

Costa delivered another excellent performance and, 
demonstrating its growing reputation, was voted ‘Best 
Brand’ by Marketing Week and ”Best Branded Coffee 
Shop Chain – Europe” by Allegra Strategies. Costa 
has also increased its lead over Starbucks in YouGov’s 
‘Brand Preference’ measure. 

Whitbread Hotels & Restaurants
Premier Inn
Premier Inn continued to outperform its competitive 
set and delivered a resilient performance in the 
midscale and economy hotel sector, which became 
more challenging as the year progressed. Premier Inn 
like for like revpar grew by 1.8% in the year, with an 
increase of 0.8% in the regions and 7.3% in London. 

Our outperformance is a result of the quality and 
consistency of our product and service, the breadth of 
our network, our continued investment in the Premier 
Inn brand and the evolution of our dynamic pricing 
model. Our online channel, PremierInn.com, has also 
made good progress with visitor numbers increasing 
by 26.9% to 44 million in the year. 77% of bookings 
are now made through automated channels. In the 
year ahead, Premier Inn will maintain its advertising 
expenditure both on TV and online. We will also 
continue to invest in our estate and are spending 
around £70 million refurbishing some 13,000 rooms 
over the two financial years to February 2013. 

Dynamic pricing continues to evolve and enables us 
to optimise room rate whilst working towards our 
occupancy target of 80%. During the year we trialled 
a new dual pricing structure with ‘Premier Saver’ rates 
(which are non-refundable and payable on booking) 
and ‘Premier Flexible’ rates (which are fully refundable 
and payable either on check-in or at booking). The dual 
pricing structure will be rolled out across the remaining 
estate in 2012/13.

We delivered our highest organic room growth to 
date in 2011/12, opening 4,055 new rooms and 29 new 
hotels. This takes our total number of hotels in the UK 
& Ireland to 620 with 47,429 rooms. We plan to open 
4,200 new rooms during 2012/13. Together with the 
remainder of our committed pipeline of 6,300 rooms, 
this will take us to nearly 58,000 rooms putting us 
on track to achieve our milestone of 65,000 rooms 
by 2015/16.

London is an important focus of our expansion and 
from our committed pipeline we expect to increase 

our presence from 7,225 rooms to over 10,500 rooms. 
Our pipeline for London is predominantly leasehold 
which offers attractive returns with the EBITDA of 
a leasehold room significantly higher than that of a 
comparable room in the regions. 

In the year, we implemented a new organisation 
structure within Hotels & Restaurants under WHR 
Managing Director, Patrick Dempsey. This created 
more focused management teams in Premier Inn 
and Restaurants whilst maintaining our joint site 
benefits. As part of this change we introduced cluster 
management to the Premier Inn estate which is now 
divided into 112 clusters. This structure provides 
greater focus at site level, delivering a better customer 
experience and sharing of best practice. 

Last year, we announced a ‘capital right’ approach 
for our international expansion. We appointed a 
new Managing Director, Paul Macpherson, who has 
valuable experience in this field. We now have six 
hotels internationally, four in the Middle East and two 
in India, which performed well in 2011/12 with increasing 
revpar and occupancy. The hotel market remains 
fragmented within these markets and with no dominant 
international players. Combined with strong economic 
growth and changing demographics this underpins 
the opportunity for expansion. We will broaden our 
presence with our pipeline of five hotels and then 
pursue a ‘capital light’ strategy. During 2011/12, we 
invested £4.4 million in Premier Inn International and 
expect to invest a further £10-15 million in 2012/13. 

Restaurants
Restaurants made steady progress with an increase 
in like for like sales of 1.2% and covers up 4.8% in the 
second half of the year, after a disappointing first half. 
We are focused on improving operational performance 
by strengthening our brands and customer 
propositions. To achieve this we have appointed a 
dedicated management team, both centrally and at 
site level, which has helped drive sales, operational 
excellence and cost efficiencies.

Our Restaurants management has pursued a number of 
activities aimed at increasing sales and attracting more 
customers. These included the continued roll out of the 
Buffet Place concept within the Brewers Fayre estate. 
A total of 71 sites were converted in the year taking the 
total to 95 and these achieved an average sales uplift 
of 6% on conversion. In addition we made our Premier 
Inn breakfast fully available to the public and installed 
Costa ‘bean to cup’ coffee machines across the estate. 

To improve operational performance we launched 
three Skills Academies, which were set up to improve 
the training for managers and team members in food 
quality and service. Already 1,700 delegates have 
passed through these Academies and there are 
plans for 9,000 team members to attend in 2012/13.  

5

Chief Executive’s review

To mitigate food, labour and utilities inflation we plan 
to improve cost efficiency through better procurement, 
menu management and labour scheduling. 

We continue to expand our restaurant estate and 
opened 12 new sites in the year, taking our total to 387. 
We plan to open a further six new sites in 2012/13. 

Costa 
Costa produced another excellent performance 
during the year with underlying profits up 38.0% 
to £69.7 million, worldwide system sales up 24.3% 
to £819.3 million and like for like sales in UK equity 
stores up 5.5%.

Last year

This year

In early 2012 we organised Costa into four divisions: 
Costa UK Retail; Costa Enterprises (which includes 
wholesale, corporate franchise and Costa Express); 
Costa EMEI (which covers operations in Europe, 
Middle East and India); and Costa Asia. This reflects 
the increasing breadth and globalisation of the brand 
and supports our growth strategy for the future. 

Premier Inn guest recommend scores

s
t
n
e
d
n
o
p
s
e
r

f
o
%

80

70

60

50

40

30

20

10

0

66%

61%

25%

23%

14%

11%

0-6

7-8
Net recommend score (out of 10)
(based on 814,000 responses in 2011/12)

9-10

Financial performance 

Hotels & 
Restaurants 

2011/12 
(£m)

2010/11 
(£m)

 % 
Change

Premier Inn revenue

Restaurants revenue

Total revenue 
pre exceptional

Restaurants 
exceptional revenue

Total revenue 
post exceptional

Underlying profit

Operating profit, 
post exceptional

Costa

System sales*

Revenue 

Underlying profit

755.9

483.4

1,239.3

697.8

474.9

1,172.7

–

4.6

1,239.3

1,177.3

295.6

310.7

283.4

283.6

8.3

1.8

5.7

5.3

4.3

9.6

2011/12
(£m)

2010/11
(£m)

 % 
Change

819.3

541.9

69.7

659.0

425.0

50.5

46.4

24.3

27.5

38.0

42.2

Operating profit, 
post exceptional
*System sales excludes intersegment. 

66.0

6

Costa UK Retail has delivered consistently good like 
for like sales growth across all channels and regions. 
Key drivers of success include the Ice Cold Costa 
Summer campaign which saw category sales rise by 
44%, further investment in the estate with some 128 
refurbishments and the rollout of new store designs 
including four Metro stores. We also strengthened our 
distribution through new channels such as Drive Thru, 
of which there are now five across the country, with an 
opportunity for a further 70 locations. 

Costa Express had a good year with growth ahead of 
our original expectations. Typically, the number of cups 
sold per machine increases by around 20% once it is 
rebranded to Costa Express from Coffee Nation. There 
are now 1,192 Costa Express machines in the UK which 
includes 622 conversions. We plan to roll out more than 
1,000 Costa Express machines in 2012/13 supported by 
a new contract with Shell for over 500 machines. 

Costa’s EMEI region is growing in significance with 
a total of 647 stores including 95 in India and 93 in 
Poland. In the year 88 net new stores were opened. 

Costa Asia has seen strong growth in China with 69 
net stores opened in 2011/12 taking the total to 164, 
with plans to open a further 100 stores in the year 
ahead. We expect Costa’s Chinese business to break 
even in the second half of 2012/13. 

In 2011/12 we opened 332 net new stores; 175 in the UK 
and 157 overseas taking our total number of stores to 
2,203. We plan to open 350 stores in 2012/13 putting 
us well on track to achieve our growth milestones of 
£1.3 billion system sales, 3,500 stores worldwide and 
around 3,000 Costa Express machines by 2015/16.

whitbread.co.uk 
 
Current trading and outlook
In 2012/13 we shall continue with our progress towards 
our 2016 growth milestones together with a strong 
focus on return on capital. This year we plan to open 
4,200 new Premier Inn UK rooms, six new restaurants 
and 350 new Costa stores worldwide. 

In the new financial year both Premier Inn and 
Restaurants have shown positive like for like sales 
growth and Costa has continued its good momentum, 
both in the UK and internationally. Trading in 2011/12 
was variable month-by-month and we expect this to 
continue with short term comparatives affected by the 
phasing of bank holidays and the Olympics.

Andy Harrison
Chief Executive

25 April 2012

Good Together
We are delighted to have been awarded Platinum 
status in the 2012 BITC Corporate Responsibility index, 
which recognises the results we are achieving through 
our Good Together programme. The programme is 
focused on three main pillars which are Team and 
Community, Customer Well-being and Environment. 

Within the area of Team and Community, our focus 
is on providing industry leading apprenticeship 
schemes and training for our 40,000 team members 
and supporting community programmes around the 
world. We created 2,500 new UK jobs in 2011/12 (a 
significant percentage of which went to the long-
term unemployed) and 3,600 nationally recognised 
qualifications, including apprenticeships, have been 
awarded to our team members. Our teams have raised 
over £1 million for WaterAid and helped build 24 new 
Costa Foundation schools providing an education to 
over 14,500 children in coffee-growing communities.

As part of our Customer Well-being strategy we 
aim to provide trusted products that are sustainably 
sourced as well as ensuring our customers are given an 
informed choice. As signatories to the Government’s 
Responsibility Deal we are working closely with the 
Department of Health to support efforts to reduce 
salt and artificial additives and make customers more 
aware of the nutritional content of food and drink.

Under the Environment workstream we aim to have 
the best in sector energy, waste and water initiatives. 
To date, we have achieved an 11% reduction in energy 
consumption (relative to sales) and the diversion of 
83% of all our waste from our hotels and restaurants 
from landfill. We have set targets for zero waste to 
landfill, 15% reduction in water usage and 25% carbon 
reduction by 2016/17. 

Management team
Earlier this month we announced that John Derkach 
will leave us to become Chief Executive of Tragus on 
1 August 2012. John has done an outstanding job in 
leading Costa’s successful growth over the last six 
years. We wish him every success in his new role.

Following John’s departure, Christopher Rogers will 
take over as Managing Director of Costa and we have 
already started the search for a new Finance Director.

Our values

Genuine 
Really caring about customers

Confident 
Striving to be the best 
at what we do

Committed 
Working hard for each other

7

Strategic 
approach

Team engagement

Customer 
heartbeat

Profitable growth

GOOD TOGETHER

A force for good

The Whitbread Way Forward

•	 We will grow legendary brands 
by building a strong customer 
heartbeat and innovating to 
stay ahead.

•	 Our Genuine, Confident and 

Committed teams make everyday 
experiences special for customers 
so they come back time and 
again, driving profitable growth.

•	 Good Together will make 
us a force for good in our 
communities.

Our strategy is to create substantial sustainable value 
for our shareholders, by building strong brands based 
on consistently delivering a great customer experience. 
Internally we refer to this under the heading of ‘Success 
to Legend’. This is because a successful company 
becomes a legend by delivering outstanding results 
for all its stakeholders decade after decade. 

In the UK we already have strong brands in Premier Inn 
and Costa and we intend to continue to expand those 
brands into selected attractive international markets. 
Strong brands are built on a strong customer heartbeat 
and it is vital that we continue to provide a superior 
experience for every one of the 19 million customers 
a month who visit one of our brands.

We will achieve this by motivating our 40,000 team 
members to provide consistently high levels of 
customer service and maintaining high levels of 
team engagement is key to that aim.

As well as providing our customers with the quality 
of service that will delight them, we must also ensure 
that the environments we provide for them, and for our 
teams, are well-maintained, clean and welcoming. It is 
important therefore that we continue to re-invest in the 
quality of our estate.

We intend to create substantial value for our 
shareholders by delivering on our five-year growth 
milestones and by increasing return on capital. This is 
why ROCE is, subject to shareholder approval, being 
introduced as a central measure in a revised long-term 
incentive scheme for senior management.

An integral part of our approach is the Good Together 
programme. We want Whitbread to be a force for 
good in all the communities in which we operate. 
Good Together encompasses a range of corporate 
responsibility activities including training to enrich the 

8

lives of our team members, improving the nutritional 
content of the food we serve to aid the well-being of 
our customers and a reduction in energy consumption, 
which saves the Company money as well as having a 
positive impact on the environment. More details on 
Good Together can be found on page 17 and details 
of our achievements in this area can be found in the 
sections on team engagement, customer heartbeat 
and profitable growth on pages 11 to 16.

The customer heartbeat schematic
The schematic at the top of the page illustrates our 
strategic approach. The following sections of this 
report describe each of the three key elements of our 
philosophy and explain how we have performed in 
those areas in 2011/12. You will also see the schematic 
in other parts of the report to demonstrate how risk 
management, governance and remuneration are also 
linked to our strategy.

The WINcard
The WINcard is our balanced scorecard and contains 
our key performance indicators. It is used throughout 
the Company and measures our performance in each 
of the key strategic areas. It also reinforces the 
customer heartbeat schematic.

The WINcard results for 2011/12 can be seen in the 
following sections. These results have a direct link to 
remuneration and information about how the executive 
directors are rewarded for WINcard performance can 
be found in the remuneration report on page 39. 

In general, a green WINcard score is achieved where 
performance is better than both target and the prior 
year performance. An amber score is for performance 
better than the prior year but below target and a red 
score is for a result worse than the prior year. Targets 
are set for each measure at the start of the year.

whitbread.co.ukStrategic approachTeam 
engagement

We believe that if we create a great place to work for 
our people, they will provide our customers with special 
experiences so that they come back time and time again.

with a commitment to pilot a Higher Apprenticeship, 
which is new to the hospitality sector and equivalent 
to a Foundation Degree.

We measure our success in creating a great place to 
work through the Your Say survey, with the key metrics 
being the response rate and the engagement score.

Your Say
Your Say, our employee opinion survey, is conducted twice 
a year and provides us with great insight into what matters 
most to our teams. Action plans are developed after each 
survey to focus on improving our team members’ ability to 
provide a great experience for our customers.

The Your Say results for 2011/12 are based on feedback 
from 31,000 employees and demonstrate good 
progress as shown below:

Engagement 
score 2011

Engagement 
score 2010

Response 
rate 2011

Response 
rate 2010

72%

67%

87%

79%

78%

73%

72%

67%

73%

86%

70%

77%

Whitbread 
Hotels & 
Restaurants

Costa

Total Group

Work has recently begun to refresh the survey to 
help deliver greater insights and understanding of 
our teams. This in turn will lead to stronger and more 
effective action planning which we believe will enable 
engagement levels to improve further. 

Leadership 
A critical focus area for the year ahead is to build our 
talent and succession pipeline to meet our ambitious 
growth strategy. We continue to invest in building 
leadership capability and have developed a leadership 
framework which describes the leadership behaviours 
we believe will make us successful. Our two-day 
leadership development programme allows space 
and time for our leaders to understand how they can 
engage with their teams to create an environment 
for success. To date more than 320 leaders have 
experienced this programme and benefited from the 
intensive focus on their personal development. The 
programme is run and facilitated by our own leadership 
team and continues to receive excellent feedback.

Skills development 
An important component of improving team 
engagement is providing Whitbread people with 
the ability to progress through the organisation. We 
operate a number of programmes aimed at giving team 
members the tools to help them develop as individuals. 

In March, a new Advanced Apprenticeship in Hospitality 
Supervision and Leadership, integrated into our 
management development programmes, was launched 

The four key elements of our skills development 
programme continue to be:
•	 English and mathematics; 
•	 Whitbread Apprenticeships;
•	 specialist technical skills training; and
•	 management skills and development. 

This growing range of opportunities is critical to 
attracting and developing great people, who value 
the chance to progress. 

In our Costa stores we serve an unbeatable cup of 
handmade coffee. All Baristas begin their coffee-making 
education in store with us as soon as they join. We 
continue to nurture their skill and development through 
our Barista Maestro programme. With a commitment 
to on-the-job learning and career progression, our 
Baristas and assistant managers need expert coaching 
and leadership from our store managers. To achieve this 
we have stepped up our management training through 
Costa’s leadership development programme. 

3,600

Skills based 
qualifications achieved

650Team members 

currently ‘in learning’

93%Success rate 

for mathematics 
course students

90%Success rate for English 

course students

29%Apprentices progressing 

onto ‘Shooting 
Stars’ management 
development 
programme

500Number of participants 

in ‘Shooting Stars’ 
management 
development 
programme

12,000

Management skills 
modules/courses 
completed in 2011/12

4,000

Number of Costa 
Baristas attending 
a Costa Academy 
in 2011/12

800Number of Costa 

managers attending 
the leadership 
development 
programme

9

Job opportunities
Our growth strategy makes Whitbread an exciting 
place to work with numerous opportunities available 
for talented people to progress. We are proud of our 
ability to develop people throughout our business 
and to build exciting and diverse careers for them. 
As well as the opportunities presented by UK growth, 
our international expansion through Costa and 
Premier Inn offers exciting opportunities for some of 
our talented team members to experience working 
overseas in our international business. 

We are working with our business partners to ensure 
that there are innovative ways of involving people that:
•	 enable the delivery of the brand promise;
•	 support the creation of a high team engagement 

culture; and

•	 drive high performance.

Our aim is to develop a global people framework that 
will enable our leaders to meet future organisational 
challenges and opportunities and to deliver sustainable 
performance.

We focus our energy on developing the skills that 
equip our teams to confidently deliver an unbeatable 
customer experience. We recognise this is pivotal to 
our commitment to maintaining our highly engaged 
teams, who in turn serve our customers with pride 
for the product and pride for their place of work.

WINcard and link to remuneration strategy
As explained on page 8, team engagement is key to the 
Company’s ability to achieve its strategic aims. For this 
reason, leaders throughout the organisation, including 
the executive directors, are incentivised to achieve 
excellent levels of engagement within their teams. 

UK opportunities
Whitbread created 2,500 new jobs during the year, 
with half of these roles being filled by the young or 
long-term unemployed. We are focused on providing 
long-term career opportunities for all of our people 
by creating a great place to work. In total there 
were 10,000 roles filled in the hotels and restaurants 
businesses and from our management appointments 
82% were filled internally.

Within our Costa business we also believe in developing 
our talent internally and this year we have celebrated 
the graduation of over 2,500 of our team members 
from our talent development programmes – Barista 
Maestro and Stars. 

International opportunities 
Our talent management and global mobility strategies 
are developing the international leadership capability 
to support our expansion plans.

In addition, we measure how well we take care of 
our people and our customers via our health and 
safety audits. You will see we have achieved a green 
health and safety audit score for 2011/12, which is a 
fundamental hurdle to achieve bonus payouts across 
other WINcard measures.

The Your Say measure was amber for the Group. 
As shown on page 9 the team engagement score was 
73% which didn’t quite meet the stretching target set  
despite being an improvement on the prior year. Team 
turnover was also amber at the Group level in 2011/12, 
driven by a green score for Costa and a red score 
for Hotels & Restaurants. The Hotels & Restaurants 
team turnover target was very challenging for 2011/12, 
although the trend has improved over a longer period, 
with a 6%pts improvement since 2009. Our team 
turnover remains consistently better than it is for 
our competitors.

“We will create 
the conditions for 
all to flourish in a high 
performance, customer 
focused organisation” 
(Louise Smalley, 
Group HR Director)

The ‘team’ WINcard results for 2011/12

Whitbread Group

Your Say 

Team turnover 

Health and Safety 

Hotels & Restaurants

Your Say 

Team turnover 

Health and Safety 

Costa

Your Say 

Team turnover 

Health and Safety 

10

Please see page 8 for an explanation of how green, amber 
and red scores are calculated.

whitbread.co.ukStrategic approach 
 
 
 
Team members – opportunities to share in Whitbread’s success
Our teams are integral to Whitbread’s ability to deliver its strategy. Providing opportunities for them to earn 
additional rewards for contributing to great results and to share in Whitbread’s success is very important.

New incentive 
schemes

In 2011 we launched ‘Feel Good’ in Costa and ‘Guest Promise’ in WHR which provides an 
incentive for all team members to really care for our customers and be inspired to deliver 
great service. All our front line teams now have an opportunity to earn additional rewards 
above their base pay and we have made over 15,000 team member awards since the launch 
of the two schemes in the second half of 2011.

Sharesave

We actively encourage our teams to connect to the success of the organisation through our 
Sharesave scheme, which is available to all employees and offers an option price discounted 
by 20%. The three and five year schemes which matured in February 2012 delivered a return 
of approximately £4.3 million, shared between more than 1,100 employees. This is an excellent 
way for our teams to share in the success of the Company.

Pay for 
progression

Giving team members the opportunity to develop and progress is very important, but it is 
equally important that we reward them appropriately as they do progress. Offering a clear 
route of pay progression to all team members will drive team engagement and help to create 
a great place to work and learn.

All team members currently have the opportunity to progress their pay through development 
into more skilled roles or into management through ‘Shooting Stars’. Our growth depends on 
attracting bright people with potential and retaining our skilled team members. Our aim is to 
map out a clear route to pay progression for all roles, motivating and inspiring all to achieve 
their potential.

Recognition 
and celebration 

Recognition and the celebration of success help to create an environment in which people 
see that their work is valued and important and are inspired to achieve.

Whether it is our ‘Team Member of the Quarter’ award, our ‘General Manager of the Year’ 
award or one of the many customer compliments recognising the day-to-day service excellence 
of our teams, we want it to be meaningful recognition which is celebrated and shared.

‘Good Together’ people pledges
We have developed a new set of people pledges that 
feed into our ‘Good Together’ corporate responsibility 
programme. Our people pledges are focused on 
improving the lives of the people who work for us 
and the lives within the communities in which we 
operate. Our aim is to positively impact the following 
social issues:
•	 reducing the skills gap;
•	 reducing youth unemployment;
•	 championing healthier lifestyles; and
•	 supporting charities and good causes.

Awards

BITC CR 
Index 2012
Platinum 
standard

Payroll 
Giving
Best overall 
campaign 2012

CRF Institute
One of Britain’s 
top employers 
2012

Good Together
Results 2011/12
•		3,600	skills-based	nationally	recognised	
qualifications awarded to our Hotels & 
Restaurants team members, with a further 
650 people in learning;

•		558	Costa	team	members	have	graduated 
from our development programme and we 
have trained 2,000 Barista Maestros;

•		In	our	restaurants	we	worked	with	the	Prince’s 	

Trust to pilot a two week Work Inclusion scheme 
with 12 disadvantaged young people – four of 
whom now have jobs with us. Following this 
success we will be rolling this programme out 
across our hotels and restaurants;

•		Our	charity	target	of	raising	£1 million	for 	

WaterAid was achieved in late 2011, helping 
more than 66,000 people in India gain access 
to a long-term supply of safe water, improved 
sanitation and hygiene education; 

•		This	year	we	have	raised	£750,000	for	the	Costa 	

Foundation, bringing our total to £2.5 million 
enabling the opening of 24 schools, providing 
education to 14,518 children and jobs to 312 
teachers and support staff;

•		A	further	£421,000	has	been	raised	for	other 	
charities through our Raise and Match and 
Payroll Giving schemes; and

•		74%	of	respondents	to	our	Your	Say	survey 	
believe that the Company is working hard 
to operate according to the principles of 
Good Together.

11

Customer  
heartbeat

We believe that to achieve our vision to become a 
legendary business the customer has to be at the 
heart of everything we do. Building a strong customer 
heartbeat is the key to delivering outperformance 
across all our brands. 

We build a strong customer heartbeat by listening to 
and understanding our customers better; providing 
outstanding value; delighting them with innovative 
new products; and making everyday experiences 
special through great service provided by our 
40,000 team members.

Customer insight
Hotels & Restaurants
Premier Inn is passionate about listening to and 
learning from customers. As well as running regular 
focus groups, Premier Inn has one of the UK’s largest 
and most robust customer satisfaction surveys with 
over 800,000 responses a year, up 20% on last year. 
The survey rates customer satisfaction across 200 
areas of the business from comfort of the bed to 
friendliness of the team. 

Listening to customers in this way has led to some 
significant operational changes designed to improve 
the customer experience:

Action taken

Result

The pillow 
specification 
was changed 
and customers 
were given a 
choice of hard 
or soft pillows.

WiFi access 
is now free for 
30 minutes in 
Premier Inn 
rooms.

Satisfaction 
scores for 
comfort of 
pillows have 
increased by 
15%pts.

2Two-years old

Satisfaction 
scores for WiFi 
increased by 
17%pts.

 6.5m6.5 million 

activated cards

What we learnt 
from customers

Scores for the 
comfort of 
pillows were not 
as high as those 
for the comfort 
of the bed.

Customers, 
particularly 
business 
customers, 
told us that 
they wanted 
an improved 
WiFi facility 
in their rooms.

In September 2011 Restaurants introduced a new 
mystery diner programme whereby each site receives 
a visit twice a month. The mystery diners are real 
customers who are asked to test out a customer 
journey with 25 key touch points and scores are 
running at an industry-leading 85%. We also operate a 
Guest Recommend programme that allows customers 
to give their feedback either via telephone or online. 
We have introduced a new incentive for customers 
to complete the survey. This has led to a doubling of 

12

responses with each site receiving an average of 60 
per month giving the management team a much better 
understanding of the customer experience on a site-by-
site basis.

As with Premier Inn, monthly customer focus groups 
are a valuable means of gaining insight for the 
Restaurants team. A direct learning from one of these 
groups was a better understanding of what customers 
like about the breakfast offer, which led to greater 
focus on the breakfast proposition, helping to drive 
breakfast sales up by 14% in the year.

Restaurants have also increased their Customer 
Relationship Management capabilities growing the 
CRM database to over 770,000 customers, up from 
450,000 in February 2011. This provides a targeted way 
of communicating with customers who are sent three to 
four emails a month that are relevant to them. Brewers 
Fayre, Beefeater Grill and Table Table have all launched 
new websites in the year, where customers can submit 
online booking requests and find out information about 
individual restaurants. The new websites have seen 
traffic increase by over 100% since launch.

Costa
Central to developing Costa’s understanding and insight 
into the customer has been the introduction of the 
‘Listen and Learn’ scheme across the entire UK estate. 
Launched in September 2011 ‘Listen and Learn’ provides 
real time customer feedback by store. The online survey 
consists of just six key questions based on the consumer 
hierarchy of needs. Customers are then able to give 
verbatim feedback on their visit, which is analysed 
and categorised by the system. This allows Costa to 
understand what is important to customers and act on 
their feedback. 97% of all feedback comes from our 
Coffee Club database as customers are sent an email 
on a quarterly basis asking for feedback on their recent 
store visit. 

Costa Coffee Club – Facts and Figures 

 +31%Visit frequency of 

members increased 
by 31% since 2010

 12.9m12.9 million promotional 

emails sent to members 
in 2011/12

£1.9mEmails drove an average 

incremental spend of 
15p each, producing 
£1.9 million of 
additional turnover.

 1.9m1.9 million members 

registered on the 
website

 +5%Members spend 

5% more than non-
members on average

whitbread.co.ukStrategic approachThe impact of this scheme has been tremendous 
in driving team engagement and enabling store 
managers to address any concerns, significantly 
improving the quality of the customer experience. 
In addition the business has used key insights from 
the data, as well as insights gained from research 
and focus groups, to inform business and marketing 
strategies. This measure will become bonusable from 
2012/13 onwards, cementing the customer’s place at 
the heart of the business.

In a highly value sensitive market our Restaurant 
brands have been innovating new value-led menus and 
concepts to attract more covers. Within Brewers Fayre 
the Buffet Place concept is proving hugely popular with 
customers. Converted sites have seen a sales uplift of 
c6%. 71 new Buffet Place sites opened in 2011/12 taking 
the total to 95 and it will be rolled out to the remaining 
34 Brewers Fayre sites in 2012/13. New food nights such 
as ‘Mexican Night’ keep the concept fresh but the most 
popular remain ‘Curry Night’ and ‘Chip Shop Night’. 

Making everyday experiences special 
Hotels & Restaurants
The secret of Premier Inn’s success is our focus on 
delivering a ‘good night guaranteed’ for 12 million 
customers a year. Testament to this is the low level 
of invocations of the guarantee (when a customer 
asks for their money to be refunded) at just 0.64% 
of total rooms sold.

These invocations are used positively to signpost 
where the Company should focus to improve its 
customer experience. For example, the most common 
reason for a customer invoking the guarantee is noise. 
To address this issue the building specifications have 
been enhanced to reduce the amount of noise in 
rooms. At the new Leicester Square hotel, due to 
open in May 2012, we have created a ‘room within 
a room’ for additional soundproofing.

Customers have also been given new rates to 
choose from this year with the introduction of great 
value ‘Premier Savers’ ranging from £19 to £99. Over 
1.8 million of these Premier Savers have been sold 
this year, representing £56 million worth of revenue. 
For customers that value flexibility Premier Inn has 
also introduced the ‘Premier Flex’ product, which is 
available at a higher rate and allows them to cancel 
the room up until the day of arrival with no charge.

Premier Inn awards

Beefeater Grill and Table Table both introduced new 
£4.99 menus this year to meet the increasing demand 
for greater value dishes. These menus still include 
the customers’ favourite dishes such as fish and 
chips. Beefeater Grill has dialled up the brand’s steak 
credentials with new steak seasonings and butters 
to appeal to its core customer. New styles of 
food, presented in creative ways, such as dipping 
breads, bottomless salads and the use of wooden 
boards instead of plates ensure the quality and style 
of food remains enticing.

In October 2011 we implemented a new organisation 
structure in our Hotels & Restaurants business. We put in 
place a dedicated management team for Restaurants to 
focus on delivering a best-in-class customer experience. 
Key drivers include the introduction of a team member 
incentive scheme launched in September, which enables 
team members to earn bonus payments based on their 
guest promise scores. 

New Skills Academies have been set up to train people 
in food quality and service. The first of these opened in 
April in Hockley followed by Swindon and Manchester 
in January 2012. Already 1,700 delegates have passed 
through these Academies and there are plans for 
9,000 team members to attend in 2012/13. Both the 
Academies and incentive scheme are having a direct 
impact on the customer service experience and the 
results can be seen in improved guest scores and like 
for like sales since the half year.

World Travel 
Awards
World’s Leading 
Budget Hotel 
Brand

British Travel 
Awards
Hotel Chain 
of the Year
Best CR 
programme 

Business Travel 
Awards
Best Budget 
Hotel Brand

Alison 
McCaig-White, 
Regional Operations 
Manager for Beefeater, 
saw sites in her region 
improve their guest scores 
by 24% in the three months 
after they had attended 
the Beefeater Perfect 
programme.

13

Costa
Once again Costa has enjoyed external independent 
recognition as the UK’s No. 1 coffee brand. YouGov’s 
U&A study conducted in January 2012 showed that 
Costa still has the highest levels of usage in the UK of 
the key branded coffee shop chains and when it comes 
to ‘preference’ 30% of the UK adult population said 
they would choose Costa, compared to 24% who 
would choose Starbucks and 10% for Caffé Nero. 

“If these three brands were next to each other,
  which would you choose?”
  YouGov

“ If these three brands were next to 
each other, which would you choose?”
  YouGov

30%

24%

10%

Caffé Nero

Starbucks

Costa

Costa’s success comes from giving customers a quality 
coffee experience at their convenience whether it’s from 
a Costa Express self-serve coffee bar, a new Metro store, 
a concession in Tesco or a Beefeater Grill restaurant. Over 
2011/12 Costa invested in 128 store refurbishments and 
opened four of their new Metro design stores, including 
the first outside of London in Leeds.

Over the course of the year Costa has delighted 
customers with a number of new products including 
Costa Light, the ‘Have it Your Way Costamisation’ 
campaign and delicious new flavours in the Ice Cold 
Costa range.

The ‘customer’ WINcard results for 2011/12

Whitbread Group

Brand standards 

Guest heartbeat 

Like for like sales 

Hotels & Restaurants

Brand standards 

Guest heartbeat 

Like for like sales 

Costa

Brand standards 

Guest heartbeat 

Like for like sales 

14

Please see page 8 for an explanation of how green, 
amber and red scores are calculated.

Costa awards

Marketing Week 
Engage Awards 
2011
Brand of the Year 

Data Strategy 
Awards 
2011 
Winners in 
Retail and 
Home Shopping 

European 
Coffee Awards 
2011
Best Branded 
Coffee Shop 
Chain – UK & 
Ireland 
Best Branded 
Coffee Shop 
Chain – Europe 

Last summer’s Ice Cold Costa campaign was the most 
successful ever; with sales up over 40% driven by best 
sellers ‘Mango and Passion Fruit Cooler’ and a new 
‘Coffee Cooler’. Costa Light was launched in July 2011 
and was a direct response to customer insight that 
showed customers wanted lower calorie coffee products. 
This is now around 2% of the coffee drinks sales mix. 

WINcard performance
Although like for like sales were positive, the 
WINcard score was red for both the Group and 
Hotels & Restaurants as performance was impacted 
by challenging economic conditions. All businesses 
achieved green scores for brand standards, whilst 
Costa achieved amber scores for like for like sales 
and ‘guest heartbeat’ as they narrowly failed to meet 
challenging targets.

Good Together
Results 2011/12
•		We	serve	100%	RFA	certified	Costa	coffee	globally	

(in India we will meet this target in June 2012);
•		We	introduced	calorific	values	on	the	Thyme	
menus within Premier Inn and provide full 
nutritional information online for every dish 
we serve in our restaurants, whilst Costa will 
be providing calorie information in-store from 
May 2012 across the UK;

•		We	are	on	track	to	meet	the	Department	of	

Health’s 2012 salt targets which will deliver a 
further 15% reduction on 2010 targets;

•		We	offer	more	choice	of	fruit	and	vegetables	
on our children’s menus in line with the Food 
Standards Agency’s 5–a-day guidelines; 

•			All	pork,	beef	and	poultry	sourced	for	Costa	in	

the UK is from British Farms;

•		All	our	meat,	wherever	it	is	sourced,	is	produced	

to stringent animal welfare standards which meet 
the international Farm Animal Welfare Council’s 
(FAWC) Five Freedoms principles; and
•		We	achieved	several	awards	this	year, 

including: Platinum status on the BITC CR Index, 
inclusion in the FTSE4Good Index and Best 
CR Programme at the Business Travel 
Industry Awards.

whitbread.co.ukStrategic approach 
 
Profitable
growth

Our strategy is designed to deliver outstanding results 
for all our stakeholders decade after decade. We 
intend to create shareholder value by delivering on 
our five-year growth milestones, growing like for like 
sales and driving returns on capital.

Growth
During 2011/12 we continued with our expansion plans in 
Hotels & Restaurants and opened 4,055 new bedrooms 
in 29 hotels as well as 12 new restaurants delivering 
our highest organic growth to date. There are now 619 
hotels (47,274 rooms) in the UK and 387 restaurants, of 
which the great majority are adjacent to a Premier Inn. 
We plan to open a further 4,200 new rooms by the end 
of 2012/13. This, combined with the remainder of the 
committed pipeline of 6,300 rooms, puts us on track 
to achieve our milestone of 65,000 UK rooms by 2016.

Premier Inn UK – number of rooms 

7,226

65,000

6,300

4,200

47,274

43,219

s
m
o
o
r

f
o
r
e
b
m
u
n
–
n
n
I

i

r
e
m
e
r
P

70000

60000

50000

40000

30000

20000

10000

0

2010/11

2011/12

2012/13

Committed
pipeline

Unconfirmed

2015/16

As well as our expansion plans we also continue to 
invest in our existing estate and over the two financial 
years to February 2013 we plan to have invested around 
£70 million refurbishing some 13,000 rooms. This aligns 
with our strategy of delivering quality and consistency 
across our estate. Furthermore we have implemented 
a new cluster management system to enhance the 
efficiency and structure of our business and to 
strengthen our position for future growth. 

Overseas, we now have four hotels in the Middle East 
and two hotels in India. We will continue to expand 
our presence in these markets, with five hotels in 
the pipeline. Beyond the pipeline, we will pursue a 
‘capital right’ strategy to grow Premier Inn’s presence 
in international markets. This means increasingly 
concentrating new developments on management 
contracts once we have established our brand in 
each market with owned hotels.

In Costa, we had a strong store opening programme 
during the period and opened a total of 332 net new 
stores. Our international presence continued to grow 
as we opened 157 net new stores, including 69 in China 
while our UK business further strengthened through the 

addition of 175 net new stores. This increased our 
total number of stores to 2,203: 1,392 in the UK and 
811 overseas.

Following the acquisition of Coffee Nation in March last 
year and subsequent launch of Costa Express, we are 
pleased by the progress made during the year with our 
growth plans ahead of our original expectations. We 
ended the year with 1,192 Costa Express units which 
included 622 conversions.

In early 2012, we organised Costa into four divisions: 
Costa UK Retail; Costa Enterprises (which includes 
our key contract businesses of wholesale, corporate 
franchise and Costa Express); Costa Europe, Middle 
East and India (EMEI); and Costa Asia. This reflects 
the increasing breadth and globalisation of Costa 
and supports our growth strategy for the future.

Return on capital
Our growth plans require a significant investment of 
capital and in 2011/12 we invested £307.9 million in 
new and existing units. It is important therefore that 
we invest this money well and deliver a good return 
for our shareholders. The hotels and restaurants that 
we have opened in the last three years are currently 
on track to deliver a ROCE in excess of 20% at maturity. 
In 2011/12 Costa delivered a ROCE of 32.4%, with Hotels 
& Restaurants delivering a ROCE of 12.4%.

The importance of delivering strong returns is 
demonstrated by the proposed changes to the LTIP 
performance conditions. The Remuneration Committee 
has concluded that, in order to more closely align the 
LTIP to the strategic aims of the Company, it would be 
appropriate to include ROCE both as a hurdle and a 
multiplier to a base award generated by performance 
against an EPS measure. Further details on the 
proposed changes, which are subject to approval 
at the AGM in June, can be found on page 40.

Like for like growth
Whilst it is important that we deliver on our growth 
milestones and re-invest in our estate to maintain 
the quality of our customer proposition, it is equally 
important that we deliver good like for like growth.

In 2011/12, strong initiatives combined with our 
continued focus on customer propositions drove 
Group like for like sales up by 2.6%. Premier Inn 
delivered a like for like sales increase of 3.2% despite 
an overall slowdown in the hotel market in the second 
half of the year, particularly in the regions. Like for 
like revpar grew by 1.8% for the year. Revpar growth 
remains a key focus for Premier Inn and during the 
second half of the year we trialled our new pricing 
system for both Premier Saver and Premier Flexible 
rates. We are pleased with the success of this trial 
and plan to roll it out to the remainder of the estate 
during 2012/13.

15

 
 
 
 
 
Restaurants like for like sales fell by 0.2% for the 
full year with an improvement in the second half as 
management actions drove covers growth of 4.8%. 
Costa delivered another outstanding performance 
with like for like sales up 5.5%. Meanwhile, Costa’s 
international business continued to strengthen with 
positive like for like sales growth across all regions 
except Europe which has been affected by the financial 
crisis in Greece.

2011/12 performance
Whitbread delivered a good performance in 2011/12 
amid a challenging economic backdrop for the UK of 
low consumer confidence and poor economic growth. 
For the full year total Group sales rose by 11.2% to 
£1,778.0 million and Group underlying profit before tax 
increased by 11.3% to £320.1 million. 

Our hotels and restaurants achieved a solid performance 
during the year in an increasingly competitive and 
challenging environment. Total revenues increased by 
5.3% to £1,239.0 million with underlying operating profit 
up 4.3% year on year to £295.6 million. 

In the midscale and economy hotel market which 
became progressively more challenging, particularly 
outside of London, Premier Inn continued to 
outperform its competitive set and delivered a resilient 
performance with total sales up 8.3% to £755.9 million 
(2010/11: £697.8 million).

Overseas, Premier Inn continued to perform well with 
revpar and occupancy increasing across the board as 
the Premier Inn brand established its position within 
the Middle East and India. 

The ‘profitable growth’ WINcard results for 2011/12

Whitbread Group

Brand expansion 

Profit 

Hotels & Restaurants

Brand expansion 

Profit 

Costa

System sales 

Brand expansion 

Profit 

16

Please see page 8 for an explanation of how green, 
amber and red scores are calculated.

Our restaurants made steady progress during the 
second half of the year. A key feature has been a 
more focused management team for our restaurants 
which are predominantly located alongside a Premier 
Inn. In addition we have improved our customer 
offering through better value food and drink. 
Revenues have increased by 1.8% to £483.4 million 
(2010/11: £474.9 million) with covers growth of 1.5%.

Costa has produced another excellent performance 
during the year, with total sales increasing by 27.5% 
driven by good like for like sales growth and a strong 
store opening programme. Following a strong top line 
performance, underlying operating profit increased by 
38.0% to £69.7 million.

Total system sales, which are sales derived from 
Costa owned and franchise stores, were up 24.3% 
to £819.3 million. 

WINcard performance
Hotels & Restaurants achieved its WINcard performance 
target for brand expansion, but missed its WINcard 
profit target for the year. Costa achieved its targets for 
brand expansion, profit and system sales. At a Group 
level, Whitbread achieved its expansion targets, but 
marginally failed to meet a stretching profit target. 

Good Together
Results 2011/12
•		We	lead	our	sector	in	sustainable	construction	

and energy efficiency – opening our tenth ‘green’ 
site in January 2012: The Beefeater restaurant 
and Premier Inn in Camborne, Cornwall includes 
numerous energy and water-saving features 
including solar PV and electric car charging pods;

•		Our	significant	investment	and	innovation	in 

energy reduction initiatives has enabled us to 
achieve an absolute carbon emission reduction of 
0.75% whilst opening 29 new sites (incorporating 
4,055 new bedrooms) and growing revenue 
by 11.2%. Relative to sales, our carbon emission 
efficiency has improved by 11.0%. This puts us 
well on track to meeting our carbon reduction 
target of 25% by 2016/17;

•		These	achievements	helped	to	secure	our	re-

certification by the Carbon Trust and our score 
in the 2011 Carbon Disclosure Project placed us 
ahead of the majority of our competitors;

•		We	achieved	1SO	500001	compliance	for	the	
Energy Management System at our Costa 
Roastery in Lambeth;

•		We	achieved	a	5%	reduction	in	water	use	relative 

to sales; and

•		We	diverted	83%	of	waste	from	our	hotels	and	

restaurants away from landfill.

whitbread.co.ukStrategic approach 
Good 
Together

Targets 2016/17

We have continued to develop our corporate 
responsibility programme, Good Together, this 
year to establish ourselves as sector leaders.

We have more closely aligned the programme to 
our business model and now have three clear pillars 
of activity: team & community, customer well-being 
and environment. Our new five-year targets, which 
we aim to meet by 2016/17, are shown below and 
are firmly embedded in our strategic plans. 

Team engagement

Customer 
heartbeat

Profitable growth

GOOD TOGETHER A force for good

Team & community

Customer well-being

Environment

Charitable activity

•		Accreditation	and	sustainable	

•	25%	carbon	reduction*; 

•		15%	reduction	in	water	

consumption*;	and

•		Zero	waste	to	landfill.*

•		£5 million	to	be	raised	for	charities	

by WHR. Costa Foundation to 
educate 50,000 children and 
build 50+ schools. 

supply of: 
Tea/coffee; 
Timber; 
Palm oil; 
Fish; and 
Meat.

Qualifications and training 

•		6,000	recognised	qualifications	

Rainforest Alliance certified.

•			Costa	hot	drinks	will	be 

for WHR team members (including 
1,100 apprenticeships) and 1,000 
structured school placements 
created (16 to 18 year olds).

•		Enhanced	skills	training	provided 
to 20,000 Costa team members.

Job creation

•		Group	–	10,000	new	UK 

jobs created.

•		We	will	progressively	improve	 
the nutritional content across  
our food and drink portfolio, 
enabling customers to make 
informed choices. As part of 
this, calorific labelling will be 
introduced into outlets.

*From Whitbread direct operations and based on 2009 baseline.

WINcard 
Hotels & Restaurants achieved the Good Together 
WINcard target during the year as significant 
investment and innovation in energy reduction initiatives 
enabled us to achieve an absolute carbon emission 
reduction of 0.75% whilst opening 4,055 new rooms and 
growing revenue by 11.2%. Relative to sales, our carbon 
emission efficiency has improved by 11.0%. 

The Costa WINcard target was to reduce food wastage 
as a percentage of sales. While the WINcard target was 
marginally missed, Costa saw an improvement in food 
wastage as a percentage of sales over the second half 
of the year.

To learn more about our Good Together programme, our 
business specific targets and our achievements please 
visit the corporate responsibility pages on our website: 
www.whitbread.co.uk/whitbread/responsibility.html

The ‘Good Together’ WINcard results for 2011/12

Whitbread Group

Energy consumption 

Hotels & Restaurants

Energy consumption 

Costa

Food wastage 

Please see page 8 for an explanation of how green, amber 
and red scores are calculated.

17

 
Finance Director’s review

Finance 
Director’s 
review

Revenue
Group revenue increased by 11.2% year on year 
to £1,778.0 million.

Revenue by business segment

Hotels & 
Restaurants

Costa

Less: inter-
segment

Revenue

2011/12 
(£m)

1,239.3

2010/11 
(£m)

1,177.3

541.9

(3.2)

425.0

(2.7)

% 
Change

5.3%

27.5%

1,778.0

1,599.6

11.2%

The growth in revenue during the year was driven by 
a combination of new openings and improved sales in 
like for like units. 332 net new Costa Stores, eight net 
new Restaurants and 4,430 net new Premier Inn rooms 
opened and 315 net Costa Express machines were added. 
Like for like sales across the Group grew by 2.6% with 
Costa up 5.5% and Hotels & Restaurants up 1.8%.

The growth in Premier Inn rooms included 375 net 
international rooms split across the Middle East and 
India with one new hotel opened in each region. In 
the UK and Ireland 4,055 new rooms were opened. 
At Costa 175 net stores opened in the UK and 157 net 
internationally. The development of Costa Express 
continues at a pace with 315 net new machines installed 
and 622 rebranded to Costa Express from Coffee 
Nation. The installed base of the business is now 
1,192 machines. 

Like for like sales growth in Premier Inn benefited from 
the further development of dynamic pricing which 
saw the business continue to outperform its midscale 
and economy sector competitors. In Restaurants the 
establishment of a focused team is driving covers 
growth, which was up 3.7% in the year, although a 
reduction in spend per head resulted in like for like sales 
falling marginally in the year by 0.2%. Costa achieved 
5.5% like for like sales growth driven by a strong brand 
preference, further take-up of the loyalty card and 
product innovation both in the food and the drink ranges.

Results
Underlying profit before tax for the year is 
£320.1 million, up 11.3% on last year. The underlying 
profit before tax measure excludes the pension interest 
charge, the amortisation of acquired intangibles and 
exceptional items. Underlying diluted earnings per 
share is 134.1p compared to 116.4p last year, up 15.2%. 

Total profit for the year is £266.0 million which 
compared to £222.1 million last year, up 19.8%.

18

Exceptional items
Exceptional items are set out in detail in note 6. In total 
they amount to a £2.3 million benefit before tax and 
£42.6 million after tax. A net profit on disposal of assets 
of £14.4 million has been offset by the net impairment 
of tangible and intangible assets amounting to 
£11.3 million and an increase in the interest charged on 
provisions of £0.8 million. Taken together these make 
up a total pre tax exceptional credit of £2.3 million. 

The exceptional tax credit of £40.3 million comprises 
four items: a credit of £16.6 million arising from the 
agreement of capital allowance claims by HMRC 
following the review carried out after the abolition of 
Industrial Buildings Allowances; the enactment during 
the year of the reduction in the rate of Corporation 
Tax to 25% from 1 April 2012 giving rise to a deferred 
tax credit of £17.0 million; a reduction in deferred 
tax liabilities of £9.2 million in respect of roll over 
gains; and finally a charge of £2.5 million for tax on 
exceptional items.

Interest
The underlying interest charge for the year is 
£25.3 million compared to £24.3 million in 2010/11. 
Although average net debt during the year fell 
just over £10 million to £441.3 million, the blended 
interest charged on borrowings rose as a result of 
the refinancing that took place during the year. 
Further details are set out below.

The total pre exceptional interest cost amounted to 
£39.3 million. Included within this figure is an IAS 19 
pension charge of £14.0 million (2010/11: £11.5 million). 
This charge represents the difference between the 
expected return on scheme assets and the interest 
cost of the scheme liabilities. 

Tax 
An underlying tax expense of £84.4 million represents 
an effective tax rate of 26.4% on the underlying profits, 
which compares with 29.1% last year. This reduction in 
rate is largely due to the reduction in UK Corporation 
Tax of 2%pts to 26.2% for 2011/12. In 2012/13 the 
effective tax rate is expected to be around 25%.

Earnings per share
Underlying diluted EPS increased by 15.2% to 134.1p. 

EPS

2011/12

2010/11

Underlying (diluted)

Non GAAP adjustments 
(inc. pensions interest)

Exceptional items

Total operations (diluted)

134.1p

(7.0)p

24.0p

151.1p

116.4p

(5.0)p

15.3p

126.7p

Further details can be found in note 11.

Dividend
Following a decision last year end to rebalance the 
dividend between the interim and final payments, 
the interim dividend was increased by 56%. As a 
consequence, the recommended final dividend of 
33.75p represents an increase on last year of 1.5%. The 
proposed final dividend will take the total dividend for 
the year to 51.25p, an increase of 15.2%. The dividend is 
planned to be paid on 13 July 2012 to all shareholders 
on the register at the close of business on 18 May 2012. 
A scrip dividend alternative will again be offered.

whitbread.co.ukNet debt and cashflow
The principal movements in net debt are as follows:

was the final step in the Group’s medium-term financing 
plan. The Group now has total facilities of £908 million, 
of which £535 million was drawn at the year end.

The policy of the Board continues to be to manage 
its financial position and capital structure in a manner 
consistent with Whitbread maintaining its investment 
grade status. 

Capital expenditure 
Total Group cash capital expenditure on property, 
plant and equipment and intangible assets during 
the year was £307.9 million with Hotels & Restaurants 
spend amounting to £244.2 million and Costa 
£63.7 million. Capital expenditure is split between 
development expenditure, which includes the 
acquisition and development of properties, and 
maintenance expenditure. Development expenditure 
has increased by £65.3 million to £196.0 million as 
the Group stepped up its investment in new units and 
maintenance expenditure increased by £40.4 million 
to £111.9 million. A large part of the maintenance 
expenditure was on room refurbishment to maintain 
Premier Inn’s consistent standards. 

Our current plans indicate that total Group capital 
expenditure for the year ahead will be at similar 
levels to 2011/12. In addition a further sale and 
leaseback, similar in size to that in the last financial 
year, is planned.

Pensions
As at 1 March 2012, there was an IAS 19 pension deficit 
of £598.7 million, which compares to £488.0 million 
as at 3 March 2011. The main movement in the deficit 
from year to year is the actuarial loss of £177.2 million 
in the year on the scheme liabilities principally as a 
result of the 95 basis point fall in the discount rate. 
This has been offset by amounts paid into the fund 
of £95.4 million. 

The payments into the scheme of £95.4 million include 
the agreed deficit funding of £60.0 million for 2011/12 
and an advanced payment of £25.0 million in respect 
of the agreed deficit funding for 2012/13. This early 
payment is part of the ongoing triennial valuation 
discussions. These discussions will be finalised in 2012.

Christopher Rogers 
Finance Director

25 April 2012

Cashflow	from	operations*

478.3

415.2

2011/12
(£m)

2010/11
(£m)

Capital expenditure

UK acquisition

Overseas investment and 
acquisition

Disposal proceeds

Interest

Tax

Pensions

Dividends

Other

Net cashflow

(307.9)

(202.2)

-

(59.5)

(1.6)

(3.4)

58.7

(26.8)

(31.3)

(95.4)

(87.0)

(3.4)

(16.4)

3.1

(24.3)

(34.5)

(8.9)

(61.5)

1.5

25.5

Net debt brought forward

(487.9)

(513.4)

Net debt carried forward

(504.3)

(487.9)

* This agrees to cash generated from operations in the 
financial statements excluding the pension payments.

The Group has again generated strong cash flows 
from operations in the year which are up on last 
year by £63.1 million to £478.3 million. The Group, 
as announced, has increased its investment in new 
and existing units by increasing capital expenditure 
to £307.9 million, up 52.3% on the prior year. 

During the year the Group undertook a sale and 
leaseback transaction selling seven properties for 
£53.8 million. 

The low level of cash tax reflects tax relief on recovery 
plan payments to the pension fund plus a £23 million 
cash tax benefit from the re-submission of capital 
allowance claims following the abolition of Industrial 
Buildings Allowances for hotels.

The total payments to the pension scheme were 
£95.4 million, an increase of £86.5 million. Further 
details are set out below. 

Net debt as at 1 March 2012 was £504.3 million, an 
increase in the year of £16.4 million. This compares to 
a weighted average debt in the year of £441.3 million 
which is £10.5 million less than last year. 

During the year, the Group issued further private 
placement loan notes in both US dollars and £ sterling 
in line with the policy to diversify both sources and 
maturity of debt. These loan notes were issued in 
four series with maturities of seven and ten years and 
coupons from 3.9% to 4.9%. The US dollar component 
was swapped to £ sterling with the total transaction 
having a value of £156.4 million and £ sterling interest 
rates were fixed, ranging from 4.3% to 5.2%. The 
proceeds, which were receivable in two tranches 
in September 2011 and January 2012, were used to 
repay drawings under the shorter maturity bank 
debt. In November 2011 the Group completed a new 
£650 million five year revolving credit facility with its 
relationship banks to replace the pre-existing facilities 
amounting to £855 million as at December 2011. This 

19

Risk management

Risk 
management

Risk at Whitbread is measured by reference to 
the strategic goals and reputational interests of 
the Company. The link between the Company’s 
strategy and the six categories of risk used can 
be seen in the schematic below. 

Team engagement

Customer 
heartbeat

Profitable growth

Risks linked to strategy

Health and 
safety risks

Reputational 
risks
Market risks

Financial risks
Third-party risks
Operational 
risks

Structure
The structure of the risk management process at 
Whitbread is shown in the diagram at the bottom of 
the page. Both Whitbread Hotels & Restaurants and 
Costa maintain risk matrices aligned to their respective 
strategic goals. The matrices analyse the risks to the 
achievement of those goals and prioritise those risks 
as low, medium or high based on both the likelihood 
and potential impact of each risk. The matrices are 
accompanied by supporting schedules outlining the 
controls in place to manage each risk. These matrices, 
together with controls and mitigations, are reviewed on 
a quarterly basis by the respective management boards.

The outputs from the process carried out at business 
level form the basis of a Group-level risk matrix. This 
includes the most significant business risks as well as 
other risks specific to the Group. The Group risk matrix 
is reviewed quarterly by the Board and annually by the 
Audit Committee.

The process:
•	 links risks to strategic objectives;
•	 prioritises risks based on likelihood and impact;
•	 articulates the key controls on which the business 

relies in mitigating and/or monitoring the key risks; 
and

•	 drives quarterly updates to the status of risks 

and controls.

The risk and control matrices are used as the 
foundation on which to develop the annual assurance 
map, which ensures risks and controls are reviewed 
and tested either by Ernst & Young, CMi or PwC 
as part of the operational audit. Operational audit 
work provides a level of independent assurance 
on the application of key controls put in place by 
management to mitigate both the likelihood and 
impact of key risks to the Group and its businesses.

The current status
In total, there were 18 risks identified on the Group risk 
matrix considered by the Audit Committee in March 
2012. These risks were categorised into the following 
six categories: health and safety; reputational; market; 
financial; third-party; and operational.

Mitigating controls are in place for all 18 risks, together 
with appropriate assurance processes. After taking 
account of these controls the Audit Committee and the 
Board considered that 13 of the risks either had a low 
likelihood of occurring or would have a low impact in 
the event that they did occur. For this reason, these 13 
risks have not been categorised as principal risks for the 
purposes of this report. The Board considers that for all 
13 of these risks there has been no deterioration of the 
position during the year.

The five principal risks identified, together with details 
of mitigating controls, monitoring and assurance 
processes and an indication of the current trend for 
each are summarised in the table on page 21. The 
Board does not consider any of these risks to have 
a high likelihood of occurring.

Whitbread Group risk matrix
Reviewed quarterly by the Executive Committee and the Whitbread PLC Board and annually by the Audit Committee

Whitbread Hotels & Restaurants risk matrix
Reviewed quarterly by the 
Whitbread Hotels & Restaurants 
Management Board

Costa risk matrix
Reviewed quarterly by the 
Costa Management Board

Operational audit 
Scope agreed by Audit Committee to address key risks identified and carried out by PwC
Reviewed regularly by the Audit Committee

20

whitbread.co.ukPrincipal risks

Risk

Mitigation controls

Monitoring and assurance

Current trend

Health and 
safety risk:  
serious health or 
provenance issue 
relating to food.

The quality of expertise of members of the 
procurement, food development and safety 
and security teams mitigates the risk of 
serious food safety or provenance issues. 
The Company monitors media reports to 
help it to predict future issues and the Board 
emphasises the importance of this area. The 
Company has stringent food safety policies 
and a detailed sourcing policy.

Market risk: 
consumer spending 
being adversely 
affected by the 
macro-economic 
environment.

Commercial action plans have been 
developed by the Group’s businesses in 
order to ensure that, in the challenging 
consumer economy, we continue to offer 
excellent value to our customers so that 
our hotels, restaurants and coffee shops 
are the number one choice in their market. 
Trading results and economic indicators 
are monitored to allow for speedy action 
when required.

Market risk: 
change in the 
market or 
competitor activity 
adversely affecting 
trading in any of 
the Company’s 
businesses.

Actions to outperform the competition are 
developed on a strategic and tactical basis. 
Significant customer research is carried out 
with Premier Inn, for example, receiving 
more than 800,000 responses in 2011/12. 
The customer insight received is used to 
develop action plans. Consumer trends, 
both in the UK and overseas, are analysed 
and competitor activity is monitored. 
Monthly reports are produced by each 
business for the Board.

Stable

CMi, an independent 
company, carries out 
regular audits on all 
outlets to measure their 
performance against a 
range of health and safety 
standards, including food 
safety standards. Health 
and safety is a hurdle 
on the WINcard and 
influences bonus payments 
to employees. Regular 
updates are provided to 
the management boards 
and to the Whitbread  
PLC Board.

The executive teams 
and the Whitbread 
PLC Board review the 
commercial plans and 
monitor performance.

Stable

Relative market share 
information and timely 
trading performance data 
is produced and monitored 
by the executive teams 
and the Board.

Premier Inn
Stable

Restaurants
Stable

Costa
Improving

Deteriorating

Financial risk: 
significant increase 
in the pension 
scheme’s actuarial 
and/or statutory 
deficit resulting 
in higher pension 
contributions or 
the re-rating of the 
Company’s credit. 

The Company’s defined benefit pension 
scheme is closed to new members and, for 
future service, to existing members. The 
Pension Investment Committee and its 
advisers, as well as the internal pensions 
team, have significant expertise in the area 
and provide good quality oversight. The 
investment strategy has been designed 
to reduce volatility and risk and hedging 
opportunities are utilised as appropriate.

Lane Clark & Peacock 
have been appointed as 
pensions advisers to the 
Company. Pension fund 
reports are reviewed by 
the Board.

Third-party risk: 
third-party failing 
and consequently 
breaching the terms 
of a significant 
contract or giving 
rise to a privity of 
contract claim.

Credit control checks are carried out on 
parties to significant contracts, along with 
the continued auditing and monitoring 
of those contracts. Regular reviews are 
carried out on the potential for privity 
of contract claims and, when they are 
received, all efforts are made to lessen the 
financial liability through negotiation with 
the landlord or sale of the lease.

Credit controllers 
monitor risks and there 
is a regular review of the 
debtors registers by the 
management boards.

Stable

21

Board of
directors

22

(Left to right)
Patrick Dempsey, 
Richard Baker, 
Susan Hooper, 
Anthony Habgood.

Andy Harrison, 
Wendy Becker, 
Ian Cheshire, 
Stephen Williams.

Simon Melliss, 
Christopher Rogers, 
Susan Taylor Martin.

Board of directorswhitbread.co.uk “The Board functions well 
and in line with first class 
corporate governance”

Lorna Parker, 
External Board evaluation 

March 2012 

   Board agenda 2011/12
   During the year the Board considered the following matters:

Standing 
agenda 
items

Quarter 3

•	 Chief Executive’s report
•	 Finance Director’s report
•	 Health and safety report 

(quarterly)

•	 Internal controls (quarterly)
•	 Secretariat report (including 

corporate governance updates)

•	 Approval of major capital 

projects 

•	 Costa International
•	 Strategy day
•	 Half-year results announcement
•	 Innovation project
•	 Post completion review
•	 WHR update (Restaurants)
•	 Costa update
•	 Talent review 

Quarter 1

•	 Approval of Annual Report 

Quarter 4

Quarter 2

and Accounts

•	 Approval of year-end 

announcement
•	 Innovation project
•	 Premier Inn International
•	 Bribery Act 

•	 WHR update (Restaurants)
•	 Annual General Meeting
•	 Premier Inn International
•	 Good Together
•	 Approval of code of conduct
•	 Premier Inn revenue 

management

•	 Private placement 

•	 Pensions update
•	 Innovation project
•	 Hotels & Restaurants 

commercial action plans

•	 2012/13 budget
•	 Costa Enterprises update
•	 Annual corporate 
governance review
•	 Insurance renewal
•	 Conflicts of interest 

annual review 

Length of tenure of directors

Anthony Habgood
Andy Harrison
Patrick Dempsey
Christopher Rogers
Richard Baker
Wendy Becker
Ian Cheshire
Susan Hooper
Simon Melliss
Susan Taylor Martin
Stephen Williams

Area of expertise 

Retail sector 

Travel and hospitality sector 

Marketing 

Legal 

Financial 

International 

Commercial property 

’05 ’06 ’07 ’08 ’09 ’10 ’11

’12

Technology 

Date appointed to the Board

Number of 
directors 

6

5

3

1

4

7

2

1

23

   
 
 
 
 
 
 
 
 
 
 
 
 
Anthony Habgood

Andy Harrison

Stephen Williams

Chairman (since August 2005)
Date of appointment to the Board: 
May 2005 
Age: 65
External appointments:
Reed Elsevier plc and NV (Chairman)
Preqin Holding Limited (Chairman)
Committee membership:
Nomination Committee (Chairman)
Remuneration Committee
Experience:
Between 1991 and 2009 Anthony 
served first as Chief Executive and 
then as Chairman of Bunzl plc. 
Prior to that he had served as Chief 
Executive of Tootal Group plc and as 
a director of the Boston Consulting 
Group Inc. In addition, Anthony 
has held the role of Chairman of 
Molnlycke Healthcare (UK) Limited 
and non-executive directorships at 
Geest plc, Marks and Spencer Group 
plc, National Westminster Bank Plc, 
SVG Capital plc and Powergen plc. 

Chief Executive
Date of appointment to the Board: 
September 2010
Age: 54
External appointments:
None
Committee membership:
None
Experience:
Andy served as Chief Executive  
of easyJet plc from 2005 to 2010 
and was Chief Executive of RAC 
plc (previously Lex Services plc) 
from 1996-2005. Prior to this, he 
held the roles of Managing Director 
of Courtaulds International Fabrics 
and Finance Director of Courtaulds 
Textiles plc. In the past, Andy has also 
held a non-executive directorship at 
Emap plc, where he was Chairman 
of the audit committee. 

Senior Independent Director
Date of appointment to the Board: 
April 2008 
Age: 64
External appointments:
Croda International Plc (NED)
Eversheds LLP (NED)
Committee membership:
Remuneration Committee
Nomination Committee
Experience:
Stephen retired as General Counsel 
and Chief Legal Officer of Unilever 
during 2010, having originally 
joined them in 1986. Prior to that, 
Stephen spent 11 years at Imperial 
Chemical Industries plc. He was a 
non-executive director of Bunzl plc 
and Senior Independent Director of 
Arriva plc. 

Patrick Dempsey

Christopher Rogers

Richard Baker

Executive director
Date of appointment to the Board: 
January 2009 
Age: 53
External appointments:
Business in the Community – talent 
and skills leadership team member
British Hospitality Association 
(Council member)
Hospitality Action (Trustee)
Committee membership:
None
Experience:
Patrick joined Whitbread in 2004 as 
Managing Director of Marriott in the 
UK, and has been in the hotel and 
restaurant business for 30 years. He 
was with Forte Hotels for 20 years, 
prior to joining Compass Group 
as Chief Executive of Restaurant 
Associates. In 2005, Patrick became 
Managing Director of Premier Inn. 

Finance Director
Date of appointment to the Board: 
May 2005
Age: 52
External appointments:
HMV Group plc (NED)
Committee membership:
None
Experience:
Christopher joined Whitbread over 
seven years ago from Woolworths 
Group plc where he was Finance 
Director and also held the position 
of Chairman of the Woolworths 
Group Entertainment business. He 
originally qualified as an accountant 
with Price Waterhouse before 
joining Kingfisher plc in 1988. 
Christopher held a number of roles 
in his time at Kingfisher, including 
Group Financial Controller, Finance 
Director and Commercial Director  
of Comet Group plc. 

Independent non-executive director
Date of appointment to the Board: 
September 2009 
Age: 49
External appointments:
Virgin Active Group (Chairman)
European Advisory Board,  
Aimia (Chairman)
Advent International Plc  
(Operating Partner)
DFS Furniture Holdings Plc 
(Chairman)
Committee membership:
Audit Committee
Remuneration Committee
Experience:
Previously Richard served as Chief 
Executive of Alliance Boots Group 
plc and Chief Operating Officer at 
Asda Group plc.

 
 
 
 
 
 
Wendy Becker

Susan Hooper

Susan Taylor Martin

Independent non-executive director
Date of appointment to the Board: 
January 2008
Age: 46
External appointments:
Ocado Group plc (NED) 
Committee membership:
Audit Committee
Remuneration Committee
Experience:
Wendy was Managing Director of 
TalkTalk and Group Chief Marketing 
Officer for Vodafone. Prior to this, 
Wendy held the position of partner 
at McKinsey & Company for 14 
years. In the past, Wendy also held 
the roles of brand manager with 
Procter & Gamble and consultant 
with Boston Consulting Group. 

Independent non-executive director
Date of appointment to the Board: 
September 2011
Age: 52
External appointments:
Acromas Travel (Chief Executive)
Committee membership:
Audit Committee
Experience:
Susan was Senior VP, EMEA at Royal 
Caribbean Cruises International, 
where she also represented them 
on the board of First Choice 
Holidays PLC. Prior to that she 
worked at Pepsico International. 
Susan previously served as a 
member of the SC Johnson 
European Advisory Board and 
as a non-executive director of 
Transcom, Royal & Sun Alliance, 
Courtaulds Textiles and the 
Suzy Lamplugh Trust.

Independent non-executive director
Date of appointment to the Board: 
January 2012
Age: 48
External appointments:
Thomson Reuters (President, Media)
Committee membership:
Audit Committee
Experience:
Susan previously held a number 
of other roles at Thomson Reuters 
including President, Global 
Investment Focus Accounts and 
Managing Director, UK and Ireland 
within Thomson Reuters Markets. 
Prior to this she was Global Head, 
Corporate Strategy for Reuters, 
which she joined in 1993. 

Ian Cheshire

Simon Melliss

Independent non-executive director
Date of appointment to the Board: 
February 2011 
Age: 52
External appointments:
Kingfisher Plc (Group Chief Executive)
Department for Work and Pensions 
(Lead Non-Executive Director)
Cambridge Programme for 
Sustainability Leadership  
(Chairman of Advisory Board)
Committee membership:
Remuneration Committee (Chairman)
Nomination Committee
Experience:
Ian is currently Group Chief  
Executive of Kingfisher plc, having 
previously served as Chief Executive 
of B&Q UK from June 2005. Prior  
to joining Kingfisher in 1998, he 
worked for a number of retail 
businesses including Sear & Guinness.

Independent non-executive director
Date of appointment to the Board: 
April 2007 
Age: 59
External appointments:
Member of the Committee  
of Management of Hermes  
Property Unit Trust
University College London 
(Member of the Council)
Committee membership:
Audit Committee (Chairman)
Nomination Committee
Experience:
Simon, a chartered accountant, 
was Chief Financial Officer of 
Hammerson plc from 1995 to  
2011, having originally joined  
the company in 1991 as Group 
Financial Controller. Prior to  
that, he served as the Group 
Financial Controller of Sketchley 
PLC and held senior finance 
positions with Reed International. 
Simon also previously held a non-
executive directorship at Associated 
British Ports Holdings plc.

 
Directors’ 
report

The directors present their report and accounts 
for the year ended 1 March 2012.

Certain information required for disclosure in this report 
is provided in other appropriate sections of the Annual 
Report and Accounts. These include the business 
review, the corporate governance and remuneration 
reports and the Group financial statements and notes 
to those financial statements and accordingly these are 
incorporated into the report by reference.

Number of Premier Inn rooms, restaurants 
and Costa stores in the UK and overseas

International

UK

International

UK

90,000

90,000

90,000

Premier Inn rooms

Premier Inn rooms

costa stores

Premier Inn

Restaurants

UK & Ireland 
47,429 

UK 
387

Overseas 
1,296

Costa

UK 
1,392

Overseas 
811

Geographical location of operations

Europe

Russia

Latvia

Ireland

UK

Poland

Ukraine

Czech Republic

Portugal

Hungary

Serbia

Montenegro

Bulgaria

Greece

Cyprus

Asia and the Middle East

China

India

Kuwait
Bahrain

Qatar
UAE

Oman

Lebanon

Syria

Jordan

Egypt

Saudi
Arabia

24

Principal activities and review of business
The principal activities of the Group are the operation 
of a hotels and restaurants business and a coffee shop 
business. These operations are largely carried out in the 
UK, although Premier Inn operates one hotel in Ireland, 
two hotels in India, one hotel in Abu Dhabi and three 
hotels in Dubai via a joint venture. Costa operates coffee 
shops in 25 overseas markets through joint ventures or 
on a franchise basis, and wholly owns coffee shops in 
Eastern Europe.

International

UK

Details of the Group’s activities, developments and 
performance for the year, the main trends and factors 
likely to affect its future development and performance 
and information required by the Companies Act 2006 
are set out on pages 2 to 21. Details of the Company’s 
WINcard, containing the key performance indicators 
can be found on pages 8, 10, 14, 16 and 17.

Results and dividends

Group profit before tax and 
exceptional items

Group profit before tax and 
after exceptional items

Interim dividend paid on 
10 January 2012

£303.5 million

£305.8 million

17.50p per share

Recommended final dividend

33.75p per share

Total dividend for the year

51.25p per share

Subject to approval at the Annual General Meeting,  
the final dividend will be payable on 13 July 2012 to the 
shareholders on the register at the close of business on 
18 May 2012.

Board of directors
The directors at the date of this report are listed on 
page 22. All except Susan Hooper and Susan Taylor 
Martin served throughout the year. Susan Hooper joined 
the Board on 1 September 2011 and Susan Taylor Martin 
joined on 1 January 2012.

Details of the executive directors’ service contracts are 
given in the remuneration report on page 41. None of 
the non-executive directors has a service contract.

Details of directors’ training are given in the corporate 
governance report on page 30.

Powers of directors
The business of the Company is managed by the 
directors who may exercise all the powers of the 
Company, subject to the Company’s Articles of 
Association, any relevant legislation and any directions 
given by the Company by passing a special resolution 
at a general meeting. In particular, the directors may 
exercise all the powers of the Company to borrow 
money, issue shares, appoint and remove directors 
and recommend and declare dividends.

Directors’ reportwhitbread.co.ukFurther details regarding the interests of the directors 
in the share capital of the Company, including with 
respect to options to acquire ordinary shares, are set 
out in the remuneration report. There has been no 
change to the interests shown above between the 
end of the financial year and the date of this report.

Share capital
Details of the issued share capital can be found in 
note 28 to the accounts.

Holders of ordinary shares are entitled to attend and 
speak at general meetings of the Company, to appoint 
one or more proxies and, if they are corporations, 
corporate representatives to attend general meetings 
and to exercise voting rights. Holders of ordinary 
shares may receive a dividend and on a liquidation 
may share in the assets of the Company. Holders of 
ordinary shares are entitled to receive the Company’s 
annual report and accounts. Subject to meeting certain 
thresholds, holders of ordinary shares may requisition 
a general meeting of the Company or the proposal of 
resolutions at annual general meetings. 

Voting rights
On a show of hands at a general meeting of the 
Company, every holder of ordinary shares present, 
in person or by proxy, and entitled to vote, has one 
vote (unless the proxy is appointed by more than one 
member in which case the proxy has one vote for and 
one vote against if the proxy has been instructed by 
one or more members to vote for the resolution and by 
one or more members to vote against the resolution) 
and on a poll every member present in person or by 
proxy and entitled to vote has one vote for every 
ordinary share held. Voting rights for any ordinary 
shares held in treasury are suspended. None of the 
ordinary shares carry any special rights with regard to 
control of the Company. Electronic and paper proxy 
appointments and voting instructions must be received 
by the Company’s registrars not later than (i) 48 hours 
before a meeting or adjourned meeting (excluding non-
working days), or (ii) 24 hours before a poll is taken, if 
the poll is not taken on the same day as the meeting or 
adjourned meeting.

Unless the directors decide otherwise, a shareholder 
cannot attend or vote at any general meeting of the 
Company or at any separate general meeting of the 
holders of any class of shares in the Company or 
upon a poll or exercise any other right conferred by 
membership in relation to general meetings or polls 
if he has not paid all amounts relating to those shares 
which are due at the time of the meeting.

Where a shareholder with at least a 0.25% interest in a 
class of shares has been served with a disclosure notice 
in relation to a particular holding of shares and has failed 
to provide the Company with information concerning 
those shares, those shares will no longer give that 
shareholder any right to vote at a shareholders’ meeting.

Appointment and replacement of directors
Directors shall be no less than two and no more than 20 
in number. Directors may be appointed by the Company 
by ordinary resolution or by the Board of directors.

In accordance with the UK Corporate Governance Code 
2010 it has been decided that all directors will stand for 
annual re-election at each AGM.

The Company may by special resolution remove any 
director before the expiration of his or her term of office.
Directors automatically stop being a director if:
•	 they give the Company a written notice of resignation; 
•	 they give the Company a written notice in which they 

offer to resign and the other directors decide to accept 
the offer;

•	 all of the other directors (who must comprise at least 

three people) pass a resolution or sign a written notice 
requiring the director to resign;

•	 they are or have been suffering from mental or physical 
ill health and the directors pass a resolution removing 
the director from office;

•	 they have missed directors’ meetings (whether or 
not an alternate director appointed attends those 
meetings) for a continuous period of six months 
without permission from the directors and the directors 
pass a resolution removing the director from office;

•	 a bankruptcy order is made against them or they 
make any arrangement or composition with their 
creditors generally;

•	 they are prohibited from being a director under any 

applicable legislation; or

•	 they cease to be a director under any applicable 
legislation or are removed from office under the 
Company’s Articles of Association.

Directors’ indemnity
A qualifying third-party indemnity provision (as defined 
in Section 236 (1) of the Companies Act 2006) is in 
force for the benefit of the directors.

Compensation for loss of office
There are no agreements between the Company and its 
directors or employees providing for compensation for 
loss of office or employment that occurs as a result of a 
takeover bid.

Directors’ share interests

Held at 
01/03/2012

Held at 
03/03/2011

Anthony Habgood*

Andy Harrison

Patrick Dempsey

Christopher Rogers

Richard Baker

Wendy Becker

Ian Cheshire

Susan Hooper

Simon Melliss

Susan Taylor Martin

Stephen Williams

50,797

191,106

24,957

50,000

8,198

6,000

300

–

3,000

–

9,440

50,797

161,673

24,957

50,000

4,966

6,000

–

– 1

1,500

– 1

4,258

1. At date of appointment
* The share interests shown above include the non-beneficial 
interests of Anthony Habgood in 522 shares.

25

Restrictions on transfer of shares
There are the following restrictions on the transfer 
of shares in the Company:
•	 certain restrictions which may from time to time 

be imposed by laws and regulations (for example, 
insider trading laws);

•	 pursuant to the Company’s share dealing code, the 
directors and senior executives of the Company 
require approval to deal in the Company’s shares;
•	 where a person with at least a 0.25% interest in a 
class of shares has been served with a disclosure 
notice and has failed to provide the Company with 
information concerning interests in those shares;

•	 the subscriber ordinary shares may not be 

transferred without the prior written consent of the 
directors;

•	 the directors can, without giving any reason, refuse 
to register the transfer of any shares which are not 
fully paid; 

•	 transfers cannot be in favour of more than four joint 

holders; and

•	 the directors can refuse to register the transfer of an 
uncertificated share in the circumstances set out in 
the uncertificated securities rules (as defined in the 
Company’s Articles of Association).

The Company is not aware of any agreements between 
shareholders that may result in restrictions on the 
transfer of shares or on voting rights.

B shares and C shares
Holders of B shares and C shares are entitled to 
receive an annual non-cumulative preferential dividend 
calculated at a rate of 75% of 6 month LIBOR on a value 
of 155p per B share and 159p per C share respectively, 
but are not entitled to any further right of participation 
in the profits of the Company. They are also entitled 
to payment of 155p per B share and 159p per C share 
respectively on a return of capital on winding-up 
(excluding any intra-group reorganisation on a 
solvent basis).

Except in limited circumstances, the holders of the B 
shares and C shares are not entitled in their capacity as 
holders of such shares, to receive notice of any general 
meeting of the Company nor to attend, speak or vote 
at any such general meeting. 

Purchase of own shares
The Company is authorised to purchase its own shares 
in the market. Approval to renew this authority will be 
sought from the shareholders at the 2012 AGM.

The Company did not purchase any of its own shares 
during the year. 14.1 million shares (representing 7.35% 
of the total called up share capital at the beginning of 
the year) are held as treasury shares (3 March 2011: 
14.3 million). During the course of the year, the Company 
transferred 143,000 shares from treasury to the Employee 
Share Ownership Trust for the future satisfaction of 
awards under the Long Term Incentive Plan.

Employee share schemes
Whitbread does not have any employee share scheme 
with shares which have rights with regard to the control 
of the Company that are not exercisable directly by 
the employees.

Major interests
As at the end of the financial year, the Company had 
received formal notification, under the Disclosure and 
Transparency Rules, of the following material holdings 
in its shares:

No. of shares

% of issued 
share capital

BlackRock

Schroders PLC

Legal & General

Standard Life 
Investments

Capital Group 
International, Inc.

17,184,930

10,531,421

6,960,723

7,233,278

5,986,397

9.73%

5.35%

3.97%

4.08%

3.38%

No changes to the above have been disclosed to the 
Company in accordance with rule 5 of the Disclosure 
and Transparency Rules between the end of the 
financial year and 25 April 2012.

Employment policies
Whitbread has a range of employment policies covering 
such issues as diversity, employee well-being and 
equal opportunities.

The Company takes its responsibilities to the disabled 
seriously and seeks not to discriminate against current 
or prospective employees because of any disability. 
Full and fair consideration is given to applications for 
employment made by disabled persons, having regard 
to their aptitudes and abilities. Employees who become 
disabled during their career at Whitbread will be 
retained in employment wherever possible and given 
help with rehabilitation and training.

Employee involvement
The importance of good relations and communications 
with employees is fundamental to the continued 
success of our business. Each of the Group’s operating 
businesses maintains employee relations and consults 
employees as appropriate to its own particular needs. 
In addition, our employee opinion survey Your Say, is 
conducted twice a year to provide insight in to the 
views of employees.

Our employees are actively encouraged to take part 
in our Sharesave scheme, which is available to all 
employees and offers an option price discounted by 20%.

Regular internal communications are made to 
all employees to ensure that they are kept well 
informed of the performance of the Group and of 
financial and economic factors that may affect the 
Company’s performance.

Further information on employee involvement can 
be found in the section ‘Team engagement’ on 
pages 9 to 11.

Amendment of the Company’s Articles of Association
Any amendments to the Articles of Association 
of the Company may be made in accordance with 
the provisions of the Companies Act by way of 
special resolution.

26

Directors’ reportwhitbread.co.uk 
Significant agreements
The Company’s facility agreements and the private 
placement loan notes agreement, details of which 
can be found in note 22 to the accounts, contain 
provisions entitling the counterparties to exercise 
termination or other rights in the event of a change 
of control of the Company. 

Contractual arrangements
The Group has contractual arrangements with 
numerous third parties in support of its business 
activities, none of which are considered individually to 
be essential to its business and accordingly, it has not 
been considered necessary for an understanding of the 
development, performance or position of the Group’s 
business to disclose information about any of those 
third parties. 

Financial instruments
Information on the Company’s use of financial 
instruments, financial risk management objectives 
and policies and exposure is given in note 25 of the 
consolidated financial statements.

Supplier payment policy
The Company has no trade creditors (3 March 2011: nil). 
The Group has a standard term of 60 days in respect 
of payments to suppliers. Where this standard term 
does not apply, operating companies are responsible 
for agreeing terms and conditions for their business 
transactions when orders for goods and services 
are placed, so that suppliers are aware of the terms 
of payment and the relevant terms are included in 
contracts where appropriate. The Group keeps to the 
payment terms which have been agreed with suppliers. 
Where payment terms have not been specifically 
agreed, it is the Group’s policy to settle invoices 
close to the end of the month following the month of 
invoicing. The Group’s ability to keep to these terms 
is dependent upon suppliers sending accurate and 
adequately detailed invoices to the correct address 
on a timely basis. The Group had 47 days’ purchases 
outstanding at 1 March 2012 (3 March 2011: 48 days) 
based on the trade creditors at that date and purchases 
made during the year.

Charitable and political donations
No direct charitable donations have been made by the 
Company. Costa Limited, a subsidiary of the Company, 
made a direct donation of £368,014 to the Costa 
Foundation. Further details about the Costa Foundation 
can be found on pages 11 and 17. In addition, the 
Company organised and supported a number of 
charitable events and a number of its employees 
carried out charitable activities during working hours. 
The value of these activities has not been quantified. 
More information on charitable activities can be found 
on page 17.

The Company has not made any political donations 
during the year and intends to continue its policy of 
not doing so for the foreseeable future. 

Auditor
Ernst & Young LLP have expressed their willingness 
to continue in office as auditor of the Company and a 
resolution proposing their re-appointment will be put to 
shareholders at the 2012 AGM. After proper consideration, 
the Audit Committee is satisfied that the Company’s 
auditor, Ernst & Young LLP, continues to be objective 
and independent of the Company. In coming to this 
conclusion, the Audit Committee gave full consideration 
to the non-audit work carried out by Ernst & Young LLP. 

The Audit Committee has considered what work should 
not be carried out by the external auditor and have 
concluded that certain services will not be carried out 
by Ernst & Young LLP. 

Disclosure of information to auditor
The directors have taken all reasonable steps to make 
themselves aware of relevant audit information and to 
establish that the auditor is aware of that information. 
The directors are not aware of any relevant audit 
information which has not been disclosed to the auditor. 

Going concern
The Group’s business activities, together with the factors 
likely to effect its future development, performance and 
position are set out in the business review on pages 2 
to 21. The financial position of the Company, its cash 
flows, net debt and borrowing facilities and the maturity 
of those facilities are set out in the Finance Director’s 
review on pages 18 and 19. In addition there are further 
details in the financial statements on the Group’s 
financial risk management, objectives and policies (note 
25) and details of the financial instruments (note 26).

A combination of the strong operating cash flows 
generated by the business and the significant 
headroom on its credit facilities support the directors’ 
view that the Group has sufficient funds available for 
it to meet its forseeable working capital requirements. 
The directors have concluded that the going concern 
basis remains appropriate.

Annual General Meeting
The AGM will be held at 2.00pm on 19 June 2012 at 
the Queen Elizabeth II Conference Centre, Broad 
Sanctuary, Westminster, London SW1P 3EE. The 
Notice of Meeting is enclosed with this report for 
shareholders receiving hard copy documents, and 
available at www.whitbread.co.uk for those who 
elected to receive documents electronically. At 
the 2012 AGM, all voting will be by poll. Electronic 
handsets will be utilised and results will be displayed 
on the screen at the meeting.

Approved by the Board on 25 April 2012 and signed.

Simon Barratt
General Counsel and Company Secretary

Registered Office:
Whitbread PLC
Whitbread Court
Houghton Hall Business Park
Porz Avenue
Dunstable
Bedfordshire
LU5 5XE

Registered in England: No. 4120344

The directors’ report that has been drawn up and presented in 
accordance with and in reliance upon applicable English company 
law and any liability of the directors in connection with this report 
shall be subject to the limitations and restrictions provided by such 
law. The directors’ report includes the business review on pages 2 
to 21 and this report on pages 24 to 27.

The Annual Report and Accounts contain certain statements about 
the future outlook for the Group. Although the Company believes 
that the expectations are based on reasonable assumptions, any 
statements about future outlook may be influenced by factors that 
could cause actual outcomes and results to be materially different. 

27

Simon Barratt, General Counsel and Company Secretary
The new UK Corporate Governance Code (‘CG Code’) 
came into effect in 2010 and 2011/12 was the first 
financial year in which it was applicable to Whitbread. 
This is the key source of guidance on corporate 
governance matters. In light of the CG Code, and 
as part of our commitment to high standards of 
governance, we undertook a thorough review of 
Whitbread’s corporate governance arrangements 
including reviewing our: 
•	 overall compliance with the CG Code with 

respect to business and corporate practices; 

•	 matters reserved to the Board; and
•	 terms of reference for each of the three Board 

committees.

The results of this review were presented at the 
January Board meeting and formally adopted by 
the Board. During the year the Company complied 
with all provisions set out in the CG Code.

Details of how Whitbread has applied the main and 
supporting principles of the CG Code with regard to 
remuneration can be found in the remuneration report 
on pages 35 to 44. Details of the membership and 
activities of the Remuneration Committee can be 
found on page 37.

In addition to this, a new global code of conduct 
has been adopted to take into account the 2010 
UK Bribery Act and has been briefed to employees. 

The information below sets out Whitbread’s compliance 
in the following areas: 
•	 The Board; 
•	 Shareholder relations;
•	 Internal control; and 
•	 Board committees. 

Corporate 
governance

Introduction from Anthony Habgood, Chairman 
As I mentioned in my statement on page 3, I believe 
that corporate governance is not simply something 
for the Board to consider as an agenda item at our 
monthly meetings. For me, corporate governance is 
something that touches all aspects of our business 
and affects all of our employees in many different ways.

At an executive level this includes managers ensuring 
that decisions are taken by the right people in the 
Company in accordance with the schedule of matters 
reserved to the Board and other relevant policies. 

For our employees this includes having access to 
our whistleblowing system so that any potential 
problems can be raised in confidence through 
independent channels. 

Although corporate governance flows through all of 
our operations, the Board takes responsibility for 
leading on high standards of accountability and ethical 
behaviours. During this year key governance activities 
have included: 
•	 a review of the Company’s compliance with the 
updated UK Corporate Governance Code which 
came into force for financial years commencing 
on or after 29 June 2010; 

•	 an evaluation of the Board by an independent 

external consultant; 

•	 a talent review and succession plan for key 

executive roles; 

•	 a Nomination Committee review of the Board 
composition and completion of a recruitment 
process resulting in the appointment of two 
new non-executive directors; and 

•	 the Audit Committee’s review of the external 

and operational audits. 

I am proud of our core commitment to high 
standards of governance as this is key to supporting 
our financial performance and protecting your 
Company. Simon Barratt our General Counsel and 
Company Secretary provides further details below 
on how Whitbread complied this year with corporate 
governance requirements.

28

Corporate governancewhitbread.co.ukThe Board
Who is on the Board of directors?
There are eleven members of the Board including the 
Chairman, Chief Executive and Senior Independent 
Director. 

Composition of the Board

Chairman 

Executive directors 

1

3

Independent 
non-executive directors  7

As announced in April 2012, Christopher Rogers will 
become Managing Director of Costa in August 2012. 
He will remain a director when he takes on his new 
role and, as the Board intends to appoint a new Group 
Finance Director, it is anticipated that the number of 
executive directors will increase at that time.

Details of each of the directors can be found by 
folding out page 23. In that section, we have provided 
information on the mix of skills and experience 
represented on the Board. The Board brings together 
individuals with a diverse range of experience and 
expertise, which contributes to a positive culture of 
mutual respect and constructive challenge. 

What were the key activities of the Board this year? 
The Board holds meetings at monthly intervals during 
the year and on an ad hoc basis as and when required. 
During the year, 11 meetings were held. Attendance at 
meetings by directors is set out in the chart on page 34. 
A set of Board papers, including monthly financial and 
trading reports, is circulated in advance of each meeting 
so that directors have sufficient time to review them 
and arrive at the meeting fully prepared. 

At each meeting, the Board starts with a review of the 
minutes from the previous meeting, matters arising and 
progress on action points. This is followed by reports 
from the Chief Executive and the Finance Director 
describing the operational and functional performance. 
Reports from specific parts of the business and new 
business opportunities are presented before a review 
of the secretariat report which sets out any updates on 
best practice and corporate legislation. 

The Board has a rolling agenda which sets out matters 
to be considered throughout the year. This allows all 
directors to contribute to the setting of the agenda. 
Having a rolling agenda ensures that there is a 
structured approach to the consideration of recurring 
issues with such items being evenly spread across 
the calendar. This facilitates good management of 
the agenda providing sufficient time for the Board to 
discuss ad hoc items that arise during the year without 
any loss of focus on standing items. The rolling agenda 
is structured such that the Board gives its attention 
to each area of the business in turn so that a strong 
understanding of the entire Company is maintained. 
This year, the Board has considered a range of matters, 
details of which can be found on page 23. 

There is a schedule of matters reserved exclusively 
to the Board. These matters include:
•	 approval of Group financial statements and the 
preliminary announcement of half and full year 
results;

•	 changes relating to the Group’s capital structure; 
•	 the annual budget and the Group’s business plan;
•	 approving acquisitions and disposals over a certain 

threshold value; 

•	 interim dividends and recommendation of final 

dividends; 

•	 establishment of Board committees, terms of 

reference and membership of Board committees; and

•	 maintaining sound risk management and internal 

control systems.

The schedule of matters reserved was reviewed at 
the January 2012 Board meeting and was updated 
to take account of best practice guidelines. The full 
schedule of matters reserved to the Board is available 
on our website. 

How and why did the Board appoint new 
non-executive directors this year? 
This year, a routine review of Board composition led 
to the conclusion that two new non-executive directors 
could enhance the Board’s performance. The starting 
point for this review was for the Nomination Committee 
to determine the additional skills and experience 
necessary. This was then compared with the range of 
expertise of current Board members to identify any areas 
which required increased representation. The Committee 
then prepared a description of the capabilities required.

The Committee recommended that the Board could 
be strengthened with the appointment of candidates 
with experience of finance, hospitality, consumer-
branding, digital media and international businesses. 
An external search consultancy, Spencer Stuart, was 
engaged and a number of candidates were identified. 
Selected candidates met with the Nomination 
Committee. Further discussion by the Committee 
led to a recommendation to the Board for the 
appointment of Susan Hooper and Susan Taylor Martin.

29

How does the Board keep up to date with 
new developments? 
A monthly report, prepared by the Company Secretary, 
is presented at each Board meeting. This report 
provides updates on corporate legislation and best 
practice on matters including corporate governance. 

Formal training events were attended by Board 
members during the year on a range of issues including:  
workshops on cyber security, managing risk and 
corporate governance. Investor relations and market 
updates were also considered by the Board. 

All directors have access to independent professional 
advice at the Company’s expense. Directors serving on 
Board committees confirmed they are satisfied that they 
receive sufficient resources to enable them to undertake 
their duties effectively. Each director has access to the 
Company Secretary for advice on governance. 

How does the Board identify and consider 
directors’ conflicts of interest? 
A formal process is undertaken each year in February 
when each director discloses to the Board details 
of their external interests including any other 
directorships which they hold.

The list of interests is assessed by the Board to determine 
whether the director’s ability to act in the best interests 
of the Company could be compromised. If there are no 
such potential or actual conflicts, the external interests 
are authorised by the Board. All authorisations are for a 
period of 12 months. No director is counted as part of a 
quorum in respect of the authorisation of his or her own 
conflict situation.

It is recognised that all organisations are potential 
customers of Whitbread and, in view of this, 
the Board has authorised all directors’ current 
external directorships.

 Case study with Susan Taylor Martin 
Induction process 
The induction process was tailored for Susan 
and focused on Whitbread’s businesses. 

Initial meetings were held with the Chairman, 
Chief Executive, the Group HR Director, the 
Finance Director and the Company Secretary, 
followed by time with: 
•	 the Managing Director of Hotels & Restaurants, 

visiting Premier Inn sites; 

•	 the Managing Director of Restaurants, visiting 

sites for each of the restaurant brands;
•	 the Managing Director of Costa, visiting 

Costa outlets; and 

•	 the Group’s lawyers and brokers. 

Training and development goes well beyond the 
induction process and is an ongoing process for 
all Board members. Further training opportunities 
will be offered to Susan depending on her needs. 
The Chairman facilitates training for all Directors 
in this way to ensure that the Board is able to 
perform at an optimum level. 

How is the independence of directors assessed? 
The Board has a majority of independent non-executive 
directors. Independence is assessed annually against 
the CG Code. None of the provisions listed in the CG 
Code which may compromise independence apply to 
any of Whitbread’s non-executive directors. 

Does the Company have appropriate insurance cover 
in respect of legal action against its directors? 
The Company has appropriate directors & officers 
liability insurance in place. In addition to this, the 
Company provides an indemnity for directors against 
the costs of defending certain legal proceedings. 
These are reviewed periodically. 

What are each of the Board members responsible for? 
All Board members have responsibilities in the areas of strategy, performance, risk and people.
Specific duties of the Chairman, Chief Executive and Senior Independent Director are set out below:

Chairman

Chief Executive

Senior Independent Director

•	 leadership of the Board and 
setting its agenda including 
approval of the Group’s strategy, 
business plans, 
annual budget and key areas 
of business importance; 

•	 ensuring, through the General 
Counsel, that the members of 
the Board receive accurate, 
timely and clear information; 
•	 ensuring a culture of openness 
and debate around the Board 
table; 

•	 ensuring that Board members 
understand the views of major 
investors; and 

•	 leading the annual evaluation of 
the Board, the committees and 
individual directors.

•	 optimising the performance 

of the Company; 
•	 ensuring effective 

communication with 
shareholders and employees; 

•	 the creation of shareholder 

value by delivering profitable 
growth and a good return 
on capital; 

•	 ensuring the Company has a 
strong team of high-calibre 
executives, and putting in 
place appropriate management 
succession and development 
plans; and

•	 leading the activities of the 

Whitbread Leadership Forum – 
a group of the Company’s most 
senior executives.

•	 being available to shareholders 
if they have concerns which the 
normal channels have failed 
to resolve or which would be 
inappropriate to raise with the 
Chairman or the executive team; 

•	 supporting the Chairman in the 

delivery of his objectives; 
•	 providing a sounding board 

for the Chairman;

•	 being available to serve as 

an intermediary for the other 
directors if necessary; and
•	 leading the evaluation of the 
Chairman on behalf of the 
other directors.

30

Corporate governancewhitbread.co.ukHow is performance evaluated? 
Board and committees: 
There were three aspects to this year’s evaluation: 
•	 as in previous years, each director completed a 
formal questionnaire on the performance of the 
Board and each of the Board committees;

•	 the Chairman also met or spoke to all directors 

on a one-to-one basis; and

•	 an external evaluation of the Board was facilitated 

this year by Lorna Parker, an independent consultant 
and former Managing Director and Partner of 
Spencer Stuart. As part of this review, Lorna met 
each of the directors, the Company Secretary and 
the Group HR Director to discuss the effectiveness 
of the Board and its processes. 

The outcome of the review was discussed with the 
Chairman and Senior Independent Director and then 
as an agenda item at the Board meeting in March 
2012, which was attended by Lorna Parker. The review 
concluded that there is “an open, supportive, cohesive 
but challenging and disciplined culture within the board 
room.” All the directors expressed a high degree of 
satisfaction with their experience on the Board. 

Shareholder relations 
How does the Company interact with shareholders? 

Suggestions for improvement included: 
•	 the introduction of a formal annual update from 
the Company Secretary and auditors on legal or 
regulatory issues directly affecting the Company;
•	 holding meetings at Company sites when there are 

new concepts/developments; and

•	 holding the planning and review meeting for the 
Nomination Committee in March each year when 
confirming the recommendation for re-election 
of directors.

Individual directors: 
The Chairman has one-to-one meetings with each 
director to discuss their performance.

Chairman: 
Every year the Senior Independent Director meets 
with the non-executive directors without the Chairman 
present to discuss the performance of the Chairman. 
The Senior Independent Director also speaks with the 
executive directors to gain their views before discussing 
the results of the evaluation with the Chairman.

All shareholders

The Company communicates with both institutional and private shareholders through the following means:
•	the	Company’s	website	(www.whitbread.co.uk),	where	information	and	news	is	regularly	updated;
•		the	Annual	Report,	which	sets	out	details	of	the	Company’s	operations	and	performance	over	the	past	

financial year and plans for future growth; 

•		the	Annual	General	Meeting,	where	all	shareholders	have	the	opportunity	to	vote	on	the	resolutions	

proposed and to put questions to the executive team; and

•	presentations	of	full	and	half-year	results	to	analysts	and	shareholders.

In addition, all shareholders are able to contact the Company by email, telephone or post to raise issues. 
The Company also takes opportunities to interact more directly with institutional and private shareholders. 
During 2011/12 this included the following:

Institutional shareholders
•	 the Chief Executive and Group Finance Director 

held meetings with institutional investors 
following the full year and interim results; 

•	 the Board received regular updates on the views 

of major shareholders from the Company’s 
stockbrokers and independent researchers; 
•	 an ‘Investor Day’ was organised by Costa; and
•	 a consultation was held with major shareholders 
on the proposed amendments to the LTIP (Long 
Term Incentive Plan) scheme. 

•	 live webcast presentations of the annual and 

Private shareholders

interim results; 

•	 electronic communications with shareholders 
including use of the online share portal; and
•	 executives presented to members of the UK 

Shareholders’ Association.

How are shareholders able to participate in the AGM?
The Notice of AGM and related papers are sent to 
all shareholders at least 20 working days before the 
meeting. The Company proposes a separate resolution 
on each substantially separate issue including a specific 
resolution to approve the report and accounts. For 
each resolution, proxy appointment forms provide 
shareholders with the option to vote in advance of 
the AGM if they are unable to attend in person. All 
valid proxy votes received for the AGM are properly 
recorded and counted by Whitbread’s registrars. 

As in previous years, all voting by shareholders 
will be by poll using electronic handsets. The voting 
results, including proxy votes received, will be displayed 
on a screen at the meeting. In addition, the audited 
poll results will be disclosed on the Company’s website 
following the meeting, and announced through the 
regulatory news service.

The information that is required by DTR 7.2.6, relating 
to the share capital of the Company can be found 
within the directors’ report on pages 25 and 26.

31

 
The Board assesses the appropriate areas of risk upon 
which assurance should be sought. The Committee 
approves a rolling audit programme, ensuring that all 
significant areas of the business are independently 
reviewed within at least a three-year period. The 
programme and findings of the reviews are continually 
assessed to ensure they take account of the latest 
information and, in particular, the results of the annual 
review of internal controls. The effectiveness of the 
operational audit team is reviewed annually by the 
Audit Committee. The Audit Committee considers 
the principal risks identified by the risk management 
process which are also considered by the Board and 
the management boards throughout the year. 

An annual review of internal controls is undertaken by 
the Board with the assistance of the Audit Committee, 
which reports to the March Board meeting. 

Going concern
The directors’ going concern statement can be found 
in the directors’ report on page 27.

Business model and strategy
Information on the Group’s business model and 
strategy can be found in the business review on pages 
2 to 21.

Board Committees 
The Board is supported by three committees, the 
Audit Committee, the Nomination Committee and the 
Remuneration Committee. The terms of reference for 
each committee are reviewed annually and updated in 
line with best practice. They are available in full on the 
Company’s website. 

A detailed report from the Chairman of the 
Remuneration Committee is set out on pages 
35 to 44. Summary reports for the Audit and 
Nomination Committees can be found on page 33 
and 34 respectively, followed by details of directors’ 
attendance at meetings during this financial year.

Internal Control 
How does the Company maintain adequate systems 
of internal control? 
The Board is responsible for the Group’s systems 
of internal control and risk management, and for 
reviewing their effectiveness. These systems are 
designed to manage rather than eliminate risk of 
failure to achieve business objectives. They can only 
provide reasonable, and not absolute, assurance against 
material misstatement or loss. 

The Board has established an ongoing process for 
identifying, evaluating and managing the Group’s 
significant risks. This process was in place throughout 
the 2011/12 financial year and up to the date of this 
report. The process is regularly reviewed by the Board 
and accords with the internal control guidance for 
directors in the CG Code. A report of the key risks can 
be found on pages 20 and 21. 

Key elements of the Group’s risk management and 
internal control system include:
•	 the formulation, evaluation and annual approval by 
the Board of business plans and budgets. Actual 
results are reported monthly against budget and the 
previous year’s figures. Key risks are identified and 
action plans prepared accordingly; 

•	 the production by each business of a risks and 
controls matrix, covering major risks and plans 
which are considered regularly by the management 
boards and form the basis of the Group risks matrix 
considered by the Audit Committee; 

•	 a regular review by the Board of changes in the 

major risks facing the Group and development of 
appropriate action plans; 

•	 the consideration of risks and appropriate action plans, 
when appraising and approving all major capital and 
revenue projects and change programmes. A post 
completion review of each major project is undertaken; 

•	 financial policies, controls and procedures manuals, 

which are regularly reviewed and updated; 
•	 the limits of authority, which are prescribed for 

employees. Whitbread’s organisational structure 
allows the appropriate segregation of tasks; 
•	 the code of conduct, which is communicated 

to employees; 

•	 the PwC operational audit team activity, which 
reports on the effectiveness of operational and 
financial controls across the Group; and 

•	 the Audit Committee regularly reviews the major 
findings from both operational and external audit. 

Management and specialists within the finance 
department are responsible for ensuring the appropriate 
maintenance of financial records and processes that 
ensure all financial information is relevant, reliable, in 
accordance with the applicable laws and regulations, 
and distributed both internally and externally in a timely 
manner. A review of the consolidation and financial 
statements is completed by management to ensure 
that the financial position and results of the Group 
are appropriately reflected. All financial information 
published by the Group is subject to the approval of 
the Audit Committee. 

32

Corporate governancewhitbread.co.uk 
Audit Committee report 

Members of the 
Audit Committee 

Simon Melliss (Chairman)
Richard Baker
Wendy Becker
Susan Hooper
Susan Taylor Martin 
Simon Barratt (Secretary)

All members of the Committee are independent non-executive directors. 
The Board regards Simon Melliss, with his previous experience as Finance Director 
at Hammerson plc, to have recent and relevant financial experience as required 
by the CG Code. 

Key duties 
(Full terms of reference 
are available on the 
Company’s website) 

Monitor, review and report to the Board on the: 
•	 financial statements, risk management system and internal controls; and
•	 objectivity and effectiveness of the operational auditors and the external auditor.

Manage the engagement and review of performance of the external auditor 
including approval of their remuneration.

Hold meetings with external and operational auditors without management 
being present.

Assist the Board in fulfilling its corporate governance and oversight responsibilities.

Develop policy on the supply of non-audit services by the external auditor.

Review the adequacy and security of the Company’s whistleblowing facilities.

Review the Company’s systems and controls for the prevention of bribery.

Audit Committee agenda – 2011/12 

Quarter 1

Quarter 3

Review of effectiveness of internal controls
Review of risk matrix
Agreed scope of operational audit 
Review of year end items including draft accounts and an update on tax matters
Review of whistleblowing incidents
Approval of Audit Committee terms of reference 
Review of 2010/11 financial statements and auditor’s report
Operational audit report on year-end processes
Meeting of Committee with external auditor without executive directors present

Approval of interim results for 2011/12
Interim review of external auditor including review of audit planning report 
Interim review of operational audit 
Tax update 
Meeting of Committee with auditor without executive directors present

A statement relating to non-audit work carried out by the auditor is included in the directors’ report on page 27.

33

 
 
Nomination Committee report 

Members of the 
Nomination Committee 

Anthony Habgood (Chairman)
Ian Cheshire
Simon Melliss
Stephen Williams
Simon Barratt (Secretary)

Key duties 
(Full terms of reference 
are available on the 
Company’s website) 

Review the size, structure and composition of the Board and its committees

Manage the selection and appointment process for new directors to be 
recommended to the Board

Agree the recommendation for re-election of directors at the AGM

Nomination Committee agenda – 2011/12 

Quarter 1

Commenced appointment process for two new non-executive directors 
Review of committee membership 
Review of terms of reference 
Review of directors for re-election at the AGM

Quarter 2

Final decision on the appointment of two new non-executive directors

How does the Company approach the annual 
re-election of directors?
As required by the CG Code, all directors will be 
subject to re-election at the next AGM. The Nomination 
Committee has reviewed the contribution and 
commitment of each member of the Board and has 
recommended their re-appointment at this year’s AGM. 
Details setting out why each director is deemed to be 
suitable for re-appointment will be included with the 
AGM papers circulated to all shareholders. 

None of the non-executive directors has been a 
director for a term longer than six years. If any non-
executive director was to serve for more than six 
years, the Nomination Committee’s policy would be to 
scrutinise their role more closely before recommending 
re-appointment to ensure that the Board remains fresh 
and dynamic.

In accordance with the CG Code, none of the executive 
directors has more than one non-executive directorship 
in a FTSE-100 company or a chairmanship of a FTSE-
100 company. 

2011/12 attendance record of Board and Committee members

Type of Meeting 

Anthony Habgood 

Andy Harrison 

Patrick Dempsey 

Christopher Rogers 

Richard Baker 

Ian Cheshire 

Wendy Becker 

Simon Melliss 

Stephen Williams 

Susan Taylor Martin 

Susan Hooper

Board 

Attendance 
record*

Audit 
Committee 

Attendance 
record

11/11

11/11

11/11

11/11

10/11

8/11

10/11

10/11

9/11

3/3

4/6

–

–

–

–

3/3

–

3/3

3/3

–

–

–

Nomination 
Committee 

Attendance 
record

4/4

–

–

–

–

–

–

4/4

4/4

–

–

Remuneration 
Committee 

Attendance 
record

6/6

–

–

–

6/6

6/6

6/6

–

5/6

–

–

  Members of the executive team attended committee meetings as appropriate. Anthony Habgood is not formally a member of 
the Audit Committee, but attended all three meetings during the year.

* Includes one meeting of the Board, which was held at short notice, to approve a major capital project. The meeting was attended by the 
Chairman, the three executive directors and Susan Taylor Martin. The other directors were unable to attend due to prior engagements, 
but all confirmed their agreement to the project by email.

34

Corporate governancewhitbread.co.uk 
Remuneration 
report

Introduction from Ian Cheshire
This was my first full year as Chairman of the 
Remuneration Committee. In this report, you will 
see that we have taken the opportunity to re-define 
Whitbread’s remuneration principles. In doing so we 
aimed to ensure that remuneration arrangements are 
aligned with and support the delivery of the Group’s 
business strategy and shareholder value creation.

The Whitbread strategy, which is to invest in growing its 
leading brands, Premier Inn and Costa, has stretching 
targets which if delivered successfully will create 
significant value for our shareholders. The Committee 
believes that the executive team should be rewarded for 
the achievement of the strategy and therefore incentives 
should be clearly aligned to delivering earnings growth 
and returns above our cost of capital. To this end, 
amendments to the Long Term Incentive Plan (LTIP) 
have been proposed and are outlined later in this report.

The WINcard is a key element of our remuneration 
structure. It is designed to ensure that executives 
are incentivised on both non-financial and financial 
measures. The customer heartbeat schematic, which is 
described on page 8 shows how we intend to deliver 
our strategic aims by providing a great place to work 
for our people, so that they care for our customers and 
provide them with an experience that will make them 
come back time and time again. The diagram below 
shows how measures driving remuneration are linked 
to this model:

Contents 

35  Introduction from Ian Cheshire
36  2011/12 highlights
37  Remuneration Committee governance
38  Remuneration principles and 

structure for 2012/13
39  Annual Incentive Scheme
40  Long Term Incentive Plan (LTIP)
41  Other information relating to 

executive directors

41  The Chairman and the non-executive 

directors
42  Appendices

Parts of this report have been audited and these 
are clearly marked as ‘audited information’.

Team engagement

Customer 
heartbeat

Profitable growth

Strategic measures driving remuneration

Long Term Incentive Plan

Annual Incentive Scheme – 
profit element

Annual Incentive Scheme –  
WINcard element 

Your Say score
Health and safety hurdle

Guest net promoter score
Brand standards

EPS growth
ROCE 

Profit

Market performance
Like for like sales
Carbon consumption

35

 
 
 
 
 
 
 
 
2011/12 highlights 
Performance in 2011/12
The Group had another successful year, with sales 
growth of 11.2% and pre-tax profits up 11.3%. This 
profit growth, combined with good return on capital, 
produced an operating cash inflow which funded 
reinvestment of £307.9 million in maintaining our 
estate and the proposed growth in the dividend.

Despite achieving double-digit profit growth, at Group 
level we did not quite reach our profit target for the year. 
On the WINcard measures, which are outlined on page 
39 we achieved four green scores, one amber score 
and one red score. You also will see on page 39 that the 
combination of these results has led to reduced bonus 
awards to the executive directors under the Annual 
Incentive Scheme when compared to the prior year.

The performance conditions for the 2009 Long 
Term Incentive Plan were met in full. There were two 
independently operating conditions each relating to half 
of the total award. Whitbread achieved top quartile TSR 
performance against its comparator group over the last 
three years, which was a very good result. The 2011/12 EPS 
target required for full vesting was set, at a time of great 
economic uncertainty, at 107p. The actual EPS achieved was 
134.35p. This represents growth of RPI +9.6% per annum, 
which is an excellent result in turbulent economic times.

Remuneration principles review
During the course of 2011, the Remuneration Committee 
undertook a review of Whitbread’s approach to senior 
executive remuneration to ensure that the remuneration 
arrangements were aligned with and supported the 
delivery of the Group’s current business strategy and 
shareholder value creation. Updated remuneration 
principles were agreed and details can be found on 
page 38.

As part of the review it was agreed that the LTIP scheme 
should be adapted so that it would be more closely 
aligned to the Group’s strategic aims. After consulting 
with the top 20 shareholders, as well as with the ABI and 
RREV, we intend to seek approval for changes to the LTIP 
at the AGM in June 2012, with awards being made under 
the amended plan soon after the AGM rather than in April 
under the current arrangements.

Clawback
The rules of the Annual Incentive Scheme were 
amended in November 2011 to allow the Committee, 
in the exceptional circumstances of a material 
misstatement of the results on which an award was 
based, to adjust unvested share awards.

2012 salary review
When reviewing the salaries of the executive directors we 
take into account a range of factors including changes to 
salaries across the Group, the personal performance of 
the director measured against agreed objectives, current 
trading circumstances and market data.

The general level of salary increases across Whitbread in 
May 2012 will be 2.25%. In a year when levels of inflation 
are expected to produce budgetary pressure it was 
decided that a lower increase of 1.5% for members of 
the Whitbread Directors’ Forum (the top 40 executives) 
would be appropriate. As members of the Whitbread 
Directors’ Forum, the executive directors are eligible 
for an increase of 1.5%. However, Andy Harrison and 
Christopher Rogers confirmed to the Committee that 
they did not wish to receive a salary increase in 2012, so 
their salaries will be the same as those reported last year.

36

The basic salaries of the executive directors with effect 
from 1 May 2012 will be:

Patrick Dempsey

Andy Harrison

Christopher Rogers

£426,300

£717,500

£504,700

Total remuneration received by executive directors
The following table shows the total amount of 
remuneration received by each of the executive directors 
in 2011/12. This includes their salary and bonus (cash 
bonus applicable to the 2011/12 financial year and to be 
paid in May 2012), any cash paid in lieu of pension or 
other benefits and an amount representing the vesting 
of any share awards during the year. For deferred equity 
awarded under the Annual Incentive Scheme in 2009 this 
is the actual gain made at the point of vesting on 1 March 
2012. For the 2009 LTIP this is based on the share price 
at the close of business on 1 March 2012 as the awards 
will not become exercisable until after the date of this 
report. The table does not include share awards made 
during the year, which are due to vest in 2015.

Patrick Dempsey

Andy Harrison

Christopher Rogers

Total remuneration 
received in 2011/12

£1,981,403

£1,159,212

£2,465,252

Christopher Rogers – new role
As announced earlier this month, Christopher Rogers 
will become Managing Director of Costa with effect from 
1 August 2012. The Committee considered how this change 
would impact his remuneration package and agreed that:
•	 his basic salary will remain unchanged as a result of 

the change of role;

•	 the quantum available to him under the Annual 
Incentive Scheme will be unchanged at 167% of 
salary, but that the WINcard element will be based 
on the Costa WINcard results and the profit element 
will be based on a 50:50 split between Costa PBIT 
and Group underlying profit; and

•	 the level of his LTIP award will remain unchanged 

at 125%.

The changes to the method of calculating awards due 
under the Annual Incentive Scheme will be made at the 
half year, with Group performance still being used as 
the measure in the first half of the year.

Total shareholder return graph
Source: Thomson Reuters

250

200

150

100

50

0

1 Mar 07 

28 Feb 08 

26 Feb 09 

4 Mar 10 

3 Mar 11 

1 Mar 12

The graph looks at the value, by 1 March 2012, of £100 invested in Whitbread PLC 
on 1 March 2007 compared, on a consistent basis, with that of £100 invested in the FTSE 100 
Index based on 30 trading day average values. It is assumed that dividends are re-invested

Whitbread PLC

FTSE 100 Index

Remuneration reportwhitbread.co.ukRemuneration Committee – membership, key duties and advisers

Members of the 
Remuneration 
Committee

Ian Cheshire (Chairman)
Richard Baker
Wendy Becker
Anthony Habgood
Stephen Williams
Simon Barratt (Secretary)

Key duties
(Full terms of reference 
are available on the 
Company’s website)

Set the broad policy for the remuneration of the Chairman and the executive directors;

Within the terms of the agreed policy, to determine the total individual remuneration 
package (including bonuses, incentive payments, share awards and other benefits) of 
the Chairman and each executive director;

Monitor the structure and level of remuneration of executive committee members;

Approve the design of and determine the targets for incentive schemes;

Approve awards to be made to executive directors and other senior executives 
under incentive schemes; and

Ensure that contractual terms on termination, and any payments made, are fair 
to the individual and the Company, that failure is not rewarded and that the duty 
to mitigate loss is fully recognised.

Simon Barratt – General Counsel
Louise Smalley – Group HR Director

Towers Watson – Remuneration Consultants (appointed by the Committee; a separate 
part of Towers Watson provides accounting services in relation to the pension fund.)
Slaughter and May – Legal Advisers (they also provide legal services to the Company.)

Internal advisers

External advisers

Remuneration Committee agenda – 2011/12

Quarter 1

Approval of 2011 LTIP awards and performance conditions.

Approval of matching award, as agreed on his appointment, for Andy Harrison.

Approval of 2011/12 WINcard incentive targets.

Approval of awards of cash and deferred equity to executive directors 
under the Annual Incentive Scheme.

Executive directors’ salary review.

Confirmation of the vesting percentages for the LTIP awards made in 2008 
and vesting in 2011.

Approval of updated terms of reference

Approval of new rules for the Sharesave Scheme, subject to shareholder 
approval at the AGM.

Noting of the salary review and incentive payments to executives below Board level.

Quarter 2

Discussion about the terms of the planned remuneration review.

Review of the Chairman’s fee.

Quarter 3

Approval of senior executive remuneration principles, including the introduction 
of clawback provisions in the Annual Incentive Scheme.

Changes to the performance conditions for future LTIP awards, subject to 
shareholder approval at the AGM.

Adjustments to the 2011/12 incentive targets to reflect changes to the business 
during the year, including the acquisition of Coffee Nation.

Quarter 4

Approval of a letter to the 20 largest shareholders, the ABI and RREV to request 
views on the proposal to amend the LTIP performance conditions.

Consideration of responses to the shareholder consultation on proposed 
amendments to the LTIP performance conditions.

Proposed incentive framework for the 2012/13 Annual Incentive Scheme.

37

 
Remuneration principles and structure for 2012/13
In November 2011, the Committee approved the 
following remuneration principles:

Overall Remuneration Principles
Our approach to senior executive remuneration is 
designed to: 
•	 provide an appropriate balance between 

remuneration elements that attract, retain and 
motivate the right calibre of executive talent;

•	 be aligned to the business strategy and the 
achievement of planned business goals; 

•	 encourage a high-performance culture by ensuring 
performance-related remuneration constitutes a 
substantial proportion of the remuneration package 
and by linking maximum payout opportunity to 
outstanding results; and

•	 support the creation of sustainable long-term 

shareholder value.

The table below outlines the principles behind each 
key element of remuneration, the opportunity for each 
director in the year ahead and a brief summary of how it 
works. A more detailed explanation of how the incentive 
schemes work can be found on pages 39 and 40.

Base 
salary

Principles

How it works

•	 Sufficient to attract and retain the 
highest calibre executive talent 
needed to support the long-term 
interests of the business; and
•	 Periodically reviewed taking into 
account the organisation’s annual 
review process, business performance, 
appropriate market data and an 
individual’s contribution to the Group.

Salaries are reviewed annually 
taking account of:
•	 changes to salaries across 

the Group;

•	 trading circumstances;
•	 personal performance against 

agreed objectives; and

•	 benchmarking data against 

the FTSE 51-150.

2012/13 potential 
remuneration

•	 Patrick Dempsey 

£426,300

•	 Andy Harrison 

£717,500
•	 Christopher 

Rogers 
£504,700

Annual 
Incentive 
Scheme

•	 To provide a direct link between 
annual performance and reward;
•	 To incentivise the achievement of 

outstanding results across appropriate 
key stakeholder measures;

•	 To use a consistent profit incentive 
range which will only be altered for 
a new incentive year in exceptional 
circumstances; and

•	 To align with the long-term interests 

of shareholders and help participants 
build a significant stake in the business 
over time, by awarding a material part 
of the annual bonus in deferred equity.

•	 Targets for both financial 

•	 On-target 

and non-financial measures 
set at the beginning of the 
bonus year;

•	 Cash awards paid in May 
following the end of the 
financial year;

•	 Deferred shares awarded and, 
under normal circumstances, 
released three years after the 
date of award; and

•	 Clawback provisions apply 

to unvested deferred shares 
in the event of a material 
misstatement of results.

performance: 
80% of salary 
(38.5% paid 
in cash, 41.5% 
paid in deferred 
shares)
•	 At stretch 

performance: 
167% of salary 
(79% paid in 
cash, 88% paid 
in deferred 
shares)

Long Term 
Incentive 
Plan

•	 To closely align the interests of senior 
executives with sustainable long-term 
shareholder value creation;
•	 To focus rewards on both the 
sustained delivery of absolute 
long-term earnings growth and 
the efficient use of capital over 
the long-term; and

•	 To retain executives over the 

three-year performance period 
of the awards.

•	 Awards made annually;
•	 Awards vest after three years 

subject to performance 
conditions;

•	 75% of award based on EPS 
growth, subject to a ROCE 
hurdle*;	and

•	 ROCE also acts as a multiplier 
on a straight-line sliding scale 
to increase the EPS element 
by	up	to	a	further	third.*

•	 Patrick Dempsey: 
100% of salary;
•	 Andy Harrison: 
125% of salary; 
and

•	 Christopher 

Rogers: 125% 
of salary.

*Subject to approval at the AGM

Executive directors – potential value of package 2012/13 
Patrick Dempsey

Andy Harrison

Christopher Rogers

LTIP*

3.0

Deferred Shares

2.5

£2.99m

n
o

i
l
l
i

m
£

3.0

2.5

2.0

1.5

1.0

0.5

0

£1.68m

2.0
n
Cash Bonus
o

£1.64m

i
l
l
i

1.5

Pension
m
£
Base Salary
1.0

£0.97m

On-target

Stretch

3.0

LTIP*

2.5
Deferred Shares

n
Cash Bonus
o

2.0

£2.12m

i
l
l
i

1.5

Pension

m
£
Base Salary

1.0

£1.17m

Variable elements

LTIP†

Deferred element
of Annual Incentive
Scheme

Cash Bonus

Fixed elements

Pension and
other benefits

Base Salary

0.5

0

On-target

Stretch

0.5

0

On-target

Stretch

† On-target performance assumes on-target bonus and threshold vesting under the LTIP. Stretch performance assumes maximum 
bonus and maximum LTIP vesting. In both cases, for simplicity, no share price growth is assumed.

38

Remuneration reportwhitbread.co.uk 
 
 
Total

Cash

Deferred Shares

150

140

130

120

110

100

90

80

70

60

50

40
30
20
10
0

90

95

100

105

110

115

Annual Incentive Scheme
The Annual Incentive Scheme is the Company’s 
annual bonus scheme, which applies to around 
76 executives. The scheme has been designed to 
incentivise outstanding performance across a number 
of key stakeholder measures and it rewards executives 
with both a cash payment and an award of deferred 
shares. The scheme operates over a four-year period 
as outlined at the foot of the page.

There are two elements to the scheme. There is a profit 
measure and there are a number of WINcard measures, 
as shown below, which are subject to a health and 
safety hurdle. The scheme is designed to incentivise 
executives to deliver great results by providing an 
excellent environment for our people, in which they in 
turn can make everyday experiences feel special for our 
customers. The team engagement and guest heartbeat 
scores are up-weighted to reflect the importance 
of those elements to Whitbread’s success. Further 
information on the WINcard targets can be found 
earlier in this report on pages 8 to 17. For executive 
directors, awards will be calculated as follows at the 
end of 2012/13:

% of salary 
on target

57.5%

% of salary 
at maximum

137%

% of salary 
for amber 
WINcard score

% of salary 
for green 
WINcard score

1.5% or 4.5% 
for each 
measure

3% or 9% 
for each 
measure

Profit Measure

Underlying PBT

WINcard 
measures

Your Say 
results (team 
engagement)

Brand standards

Guest heartbeat

Brand expansion

Like for like 
sales growth

Energy 
consumption

% of salary 
on target

% of salary 
at maximum

Total*

80%

167%

* On-target WINcard performance is a combination of green 
and amber scores. Maximum performance has been defined 
as all green scores. Targets for green and amber scores are 
set at the beginning of the bonus year for each measure.

The following graph shows the percentage of salary 
received at different levels of profit performance as 
well as the split between cash and deferred equity 
in respect of the profit element.

Total

Deferred
shares

Cash

y
r
a
l
a
s

f
o
%

150
140
130
120
110
100
90
80
70
60
50
40
30
20
10
0

Threshold

On-target

Stretch
(maximum)

Profit performance

For the WINcard element 80% of any awards are made 
in cash with the remaining 20% in deferred equity.

Awards for 2011/12
For 2012, Andy Harrison and Christopher Rogers 
received 76.1% of salary and Patrick Dempsey received 
60.5% of salary under the Annual Incentive Scheme. 
These awards were split between cash and deferred 
shares as follows:

% of salary 
in cash

% of salary 
in deferred 
shares

Total 
% of salary

30.9%

29.6%

60.5%

36.6%

39.5%

36.6%

39.5%

76.1%

76.1%

Patrick 
Dempsey

Andy 
Harrison

Christopher 
Rogers

For Andy Harrison and Christopher Rogers, incentive 
awards were based on Group performance. As the 
profit target was not quite met they each received 
53.6% of salary split between cash and deferred equity 
based on the profit element. They also received 22.5% 
of salary based on the WINcard measures, with four 
green scores, one amber score and one red score.

Patrick Dempsey’s awards were based on a combination 
of Group and Whitbread Hotels & Restaurants targets. 
He received 38% of salary based on the profit element 
and 22.5% based on the WINcard element.

Timeline for the Annual Incentive Scheme

1

2

3

4

Beginning of year 1

End of year 1

Financial and non-financial 
targets set (with the 
target for profit being 
consistent with budgeted 
performance and stretch 
being significantly 
above budget) 

•	 Performance measured 

against targets

•	 Immediate cash award
•	 Award of deferred 

shares

End of year 4

Release of deferred 
shares (subject 
to continued 
employment)

39

 
 
 
Long Term Incentive Plan (LTIP)
While the Annual Incentive Scheme rewards sustainable 
performance in the prior year and a long-term 
commitment to the Company, the LTIP is all about the 
future. Approximately 40 executives are invited to 
participate in the LTIP. 

Executives receive an annual grant of shares under the 
LTIP, based on a percentage of their salary, which will 
then vest three years later in the event that performance 
conditions are met over the three-year period. In 2011, 
the awards made were subject to an EPS performance 
condition for half of the award and a Total Shareholder 
Return (TSR) condition for the other half as described 
on page 44. 

Proposed changes to the LTIP
The Committee has agreed that it would be appropriate 
to make changes to the LTIP for future awards in order 
to align them more closely with the Company’s strategic 
aims (as shown at the foot of this page). The proposed 
changes, which are subject to approval at the AGM are 
as follows:
•	 Independently operating EPS (underlying basic EPS) 
and TSR measures would be replaced by EPS and 
ROCE measures operating on a matrix basis;

•	 the ROCE measure would operate as both a hurdle 

and a multiplier to a base award generated by 
performance against the EPS measure;

•	 up to 75% of the award would be dependent on 

EPS growth over the three-year performance period 
subject to a satisfactory return on capital performance;
•	 ROCE would be used as a multiplier on a straight-line 
sliding scale basis to increase the EPS element by up 
to a further third; 

•	 no element of the award would vest if a minimum 
threshold level of ROCE in 2014/15 (final year of 
the 2012 award) of 12% is not achieved; and

•	 the Committee will have the discretion to reduce the 

vesting of awards if it believes that performance has not 
been sufficiently value-enhancing during the period.

We believe it is the combination of the two measures 
that will incentivise executives to deliver on the stretching 
growth plans and create significant long-term shareholder 
value. No changes to the quantum of awards is proposed. 

Proposed awards for 2012
If the proposals are approved at the AGM, grants to 
senior executives, including the executive directors, 
will be made shortly after the meeting.

ROCE 2014/15

Threshold

Sliding scale

Maximum

11%

0%

0%

0%

0%

0%

12%

13%

14%

15%

16%

16.6%

0%

0%

0%

0%

0%

19%

19%

20%

22%

24%

37%

37%

40%

44%

47%

56%

56%

61%

66%

71%

0%

25%

50%

75%

75%

75%

82%

89%

96%

100%

EPS 
Growth 
above 
RPI per 
annum

<4%

Threshold 4%

Sliding 
Scale

6%

8%

Maximum 10%

It is intended that Patrick Dempsey would receive an 
award to the value of 100% of his salary, with Andy 
Harrison and Christopher Rogers receiving awards to 
the value of 125% of their salaries.

Awards vesting in 2012
The LTIP awards made to executives in 2009 were subject 
to independently operating performance conditions as 
set out in the table, which also outlines the outcome:

Performance 
conditions 
(each applicable 
to half of the 
total award)

TSR growth against 
selected FTSE 51-150 
constituents – median 
(25% vests) to upper 
quartile (100% vests).

2011/12 EPS – less 
than 92p, nil vesting; 
92p, 25% vests; 107p 
or more, 100% vests; 
and between 92p 
and 107p, pro-rating 
applies between 25% 
and 100% vesting.

Outcome 

Whitbread 
was ranked 
14th out of 56 
representing 
upper quartile 
performance.

The 2011/12 
EPS was 
134.35p 
representing 
growth of 
RPI + 9.6% 
per annum. 

Proportion 
of relevant half 
of the award 
vesting

100%

100%

As a result, 100% of the shares awarded under the 
2009 LTIP have vested. The awards vesting to the 
executive directors are as follows:

The matrix at the top of the page shows the potential 
vesting under the proposed 2012 LTIP awards based 
on the new approach:

Patrick Dempsey

Christopher Rogers

Link between strategy and LTIP reward

Number of 
shares vested

54,458

60,612

Strategy

LTIP reward

Whitbread’s strategy is to invest in growing its 
leading brands, Premier Inn and Costa. Last year 
we set milestones for the next five years which 
will take Premier Inn to at least 65,000 rooms 
and double the size of Costa to 3,500 stores. 
This will involve substantial capital commitment 
as we continue to grow in the UK and develop 
in our international markets.  

To reward executives for those elements of 
performance responsible for the achievement of 
the strategy and therefore clearly realign incentives 
towards delivering earnings growth and strong 
returns on capital. There are no proposals to change 
the ongoing award levels of the plan which are 
currently set at a maximum of 125% of salary for 
executive directors. Details of the changes can 
be found above.

40

Remuneration reportwhitbread.co.uk 
 
Other information relating to executive directors
Pension
In addition to the main elements of the remuneration 
package shown on page 38, executive directors are 
entitled to a Company pension contribution of 25% of 
salary, with these contributions increasing by a further 
2.5% of salary after each of five and ten years’ service. 
Alternatively, executives can elect to receive a monthly 
amount in cash (less an amount equal to the employer’s 
national insurance contribution) in lieu of the pension 
contribution. Currently, Andy Harrison and Christopher 
Rogers have elected to receive a cash payment, while 
Patrick Dempsey receives a pension contribution and 
a cash supplement representing the balance over and 
above the £50,000 annual allowance set by HMRC for 
pension contributions.

Other benefits
All executive directors are entitled to life assurance and 
private health cover. Non-core benefits, for which cash 
alternatives are available, are family health cover and a 
fully expensed company car.

Shareholding guidelines
Executive directors are required to build and hold a 
shareholding equal to 100% of salary within five years 
of appointment, whilst other senior executives are 
expected to reach a holding to the value of 50% of 
salary. The table below shows the holdings of executive 
directors as at 1 March 2012: 

Value of 
shareholding at 

1 March 2012 % of salary

£421,025

£3,223,958

£843,500

100%

449%

167%

Patrick Dempsey

Andy Harrison

Christopher Rogers

Terms of executive directors’ service contracts
The key terms of the contracts of the executive 
directors are as follows:
•	 Notice period – six months by the director and 

12 months by the Company;

•	 Termination payment – under none of the contracts 

is any specific compensation payable on termination 
of employment. For Andy Harrison, the Company 
may terminate his contract by paying his salary, 
together with pension contributions (or cash in lieu 
of pension) and benefits for a 12-month period, 
with payments ceasing to the extent he obtains 
another remunerated post. For Patrick Dempsey, 
the Company may, if it chooses, terminate his 
employment by making a payment of 140% of 
basic salary;

•	 Sickness – full salary for a maximum of 12 months 
in any three-year period or for a maximum of nine 
consecutive months; and

•	 Non-compete – for six months after leaving.

The dates of the executive directors’ service contracts 
are as follows:

Patrick Dempsey

Andy Harrison

Christopher Rogers

22 June 2009

3 March 2010

19 May 2005

Executive directors – fees from external directorships
The executive directors are entitled to retain fees from 
any external directorships. Christopher Rogers is a 
non-executive director of HMV Group plc and received 
£45,000 during the year as a result of that directorship. 
Neither Andy Harrison nor Patrick Dempsey received 
any fees from external directorships.

The Chairman and the non-executive directors
Anthony Habgood has been Chairman since August 
2005 and, during his time as Chairman, he has overseen 
a very successful period in Whitbread’s history. The 
fee paid to him had remained unchanged since 2007. 
In July 2011 the Remuneration Committee met without 
Anthony to discuss his fee and determined that it 
would be appropriate to increase his fee to £325,000 
with effect from 1 August 2011. The date of his letter 
of appointment is 14 April 2005.

Also in July 2011, the Board met (excluding the 
non-executive directors) to discuss the ongoing 
appropriateness of the fee structure for non-executive 
directors. This structure had also remained unchanged 
since 2007. It was agreed that, whilst the base fee 
continued to be appropriate, the fee for being the 
Chairman of the Audit or Remuneration Committees 
would increase from £10,000 to £15,000 and a new 
fee would be introduced of £5,000 for being a member 
of those two committees.

As a result, the non-executive director fees were 
changed with effect from 1 August 2011 and the current 
position is shown in the table at the foot of this page.

Neither the Chairman nor any of the non-executive 
directors has a service contract. The dates of their 
letters of appointment, all of which are available for 
inspection at the Company’s registered office, are also 
shown in the table below.

Name

Richard Baker

Wendy Becker

Ian Cheshire

Susan Hooper

Simon Melliss

Susan Taylor Martin

Stephen Williams

Base Fee

Additional Fees

Total Fees

Date of 
appointment letter

£55,000

£55,000

£55,000

£55,000

£55,000

£55,000

£55,000

£10,000

£10,000

£15,000

£5,000

£15,000

£5,000

£15,000

£65,000

4 September 2009

£65,000

£70,000

£60,000

£70,000

£60,000

£70,000

17 January 2008

21 January 2011

3 August 2011

23 March 2007

3 August 2011

25 April 2008

41

Employee Share Ownership Trust (ESOT)
The Company funds an ESOT to enable it to acquire 
and hold shares for the Annual Incentive Scheme, the 
LTIP and the matching share award made to Andy 
Harrison on his appointment in 2010. In addition, the 
Company transferred 143,000 shares from treasury 
to the ESOT during 2011 to be utilised for the future 
satisfaction of vested LTIP awards.

As at 25 April 2012, the ESOT held 942,938 shares. 
The executive directors each have a technical interest 
in these shares as potential beneficiaries of the Trust, 
but no shares in the ESOT have been earmarked to 
any individual. All dividends on shares in the ESOT are 
waived by the trustee. During the period from 2 March 
2012 to 25 April 2012, no director has exercised an 
option to call for the transfer of shares from the ESOT.

Dilution limits
Whitbread’s share plans comply with recommended 
guidelines on dilution limits and the Company has always 
operated within these limits. The current Association 
of British Insurers (‘ABI’) guidance on headroom limits 
provide that overall dilution under all plans should not 
exceed 10% over a ten-year period in relation to the 
Company’s issued share capital, with a further limitation 
of 5% in any ten-year period on executive plans. 
Assuming none of the extant options lapse and will be 
exercised, and having included all exercised options 
as well as shares transferred from treasury in order to 
settle LTIP awards, the Company has utilised 3.24% of 
the 10% in ten years and 1.24% of the 5% in ten years in 
accordance with the ABI guidance on dilution limits. 

Signed and approved on behalf of the Board.

Share price information
The mid-market price of a Whitbread PLC ordinary share 
on 1 March 2012 was 1687p (3 March 2011: 1708p). The 
highest and lowest price paid for ordinary shares during 
the year were 1737p and 1409p respectively.

Changes since 1 March 2012
There have been no changes in the directors’ interests 
in ordinary shares since 1 March 2012.

Ian Cheshire
Chairman, Remuneration Committee

25 April 2012

Directors’ remuneration for the year to 1 March 2012 (audited information)
The table below shows a breakdown of the various elements of pay received by the directors for the period 
from 4 March 2011 to 1 March 2012.

Basic
salary

£

Chairman

Anthony Habgood

314,583

Cash in lieu
of pension

Taxable
benefits

Awards under the 
Annual Incentive Scheme*

Total excluding pension 
contributions

Cash Deferred equity

2011/12

2010/11

£

–

£

–

£

–

£

–

£

£

314,583

300,000

Executive directors

Patrick Dempsey

Andy Harrison

Alan Parker

416,667

714,583

–

52,358

20,549

129,834

124,399

743,807

1,024,908

157,095

26,237

262,454

283,536

1,443,905

1,004,115 (1)

–

–

–

–

–

1,924,482 (1)

Christopher Rogers

502,250

121,456

22,445

184,620

199,438

1,030,209

1,393,571

Non-executive directors

Richard Baker

Wendy Becker

Ian Cheshire

Philip Clarke

Susan Hooper

Simon Melliss

Susan Taylor Martin

Stephen Williams

60,833 (5)(6)

60,833 (5)(6)

67,917 (3)

–

27,500 (1)

67,917 (2)

9,167 (1)

67,917 (4)(6)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

60,833

60,833

67,917

55,000

55,000

5,417 (1)(3)

–

65,000 (3)

27,500

67,917

9,167

67,917

–

65,000 (2)

–

65,000 (4)

Total emoluments for the year were £3,894,588. The total for 2010/11 was £5,957,493. The totals shown in this 
table intentionally differ from those shown for the executive directors on page 36 as they do not include a 
value for vested share awards, but do include deferred shares awarded in 2012, but not due to vest until 2015.

* The performance-related awards include a cash element and a 
deferred shares element as described on page 39. In addition, it is 
anticipated that Andy Harrison, Patrick Dempsey and Christopher 
Rogers will receive awards under the Long Term Incentive 
Plan (LTIP) to the value of £896,875, £426,300 and £630,875 
respectively following the AGM. Subject to shareholder approval 
at the AGM the LTIP awards will be conditional on the achievement 
of a combined EPS/ROCE target described on page 38.

42

 1.  Fees/salary for part-year.
2. 
3. 
4. 
5. 
6. 

Includes fees as Chairman of the Audit Committee.
Includes fees as Chairman of the Remuneration Committee.
Includes fees as Senior Independent Director.
Includes fees as member of the Audit Committee.
Includes fees as member of the Remuneration Committee.

Remuneration reportwhitbread.co.uk 
 
Directors’ pension entitlements (audited information)
None of the executive directors are accruing benefits 
under any other company pension arrangements. 
No elements of the executive directors’ pay packages 
are pensionable other than base salaries.

Neither the Chairman nor any of the non-executive 
directors are entitled to participate in the Company’s 
pension arrangements.

Andy Harrison and Christopher Rogers elected 
to receive a cash supplement in lieu of pension 
contributions. Patrick Dempsey receives employer 
contributions, but following the introduction of 
tax reforms in April 2011 limiting the tax allowable 
contribution to £50,000, he now receives the balance 
of his entitlement as a cash supplement. The executive 
directors received the following cash supplements 
during the year:

Patrick Dempsey

Andy Harrison

Christopher Rogers

Amount of cash 
supplement

£52,358

£157,095

£121,456

Patrick Dempsey received employer contributions of 
£55,000 (2010/11: £110,000) into the defined contribution 
section of the Whitbread Group Pension Fund.

Annual Incentive Scheme (the ‘Scheme’) (audited information)
Deferred share awards held by the executive directors under the Scheme at the beginning and end of the year, 
and details of awards vesting during the year and their value, are as follows: 

Name

Patrick Dempsey

Andy Harrison

Christopher Rogers

Year of 
award

Balance at 

04/03/2011 Awarded Lapsed Vested

Balance at
01/03/2012

Release 
date

Market 
price at 
award

Date award 
vested

Market 
price at 
vesting

Monetary 
value of 
vested 
award

2009

2010

2011

2012

2011

2012

2009

2010

2011

2012

26,353

26,210

19,698

–

–

–

–

 7,291

 72,261 

 7,291

18,281

–

–

 16,618

18,281   16,618

 36,354 

 29,579 

25,316

–

–

–

–

 11,689

91,249

 11,689

–  26,353 

–

–

734.5p 01/03/2012

1686.5p

 £444,446 

–

–

–

–

–

–

–

–

–

–

 26,210  01/03/2013

1414.8p

19,698 01/03/2014

1787.4p

 7,291 01/03/2015

1687.0p

26,353

 53,199

–

–

–

18,281 01/03/2014

1787.4p

  16,618 01/03/2015

1687.0p

 34,899

–

–

–

–

–

–

–

–

–

–

––

–

–

£444,446 

–

–

–

–  36,354 

– 01/03/2012

734.5p 01/03/2012

1686.5p

 £613,114 

–

–

–

–

–

–

–

 29,579  01/03/2013

1414.8p

25,316 01/03/2014

1787.4p

11,689 01/03/2015

1687.0p

–

–

–

–

–

–

–

–

–

36,354

66,584

  £613,114 

The awards are not subject to performance conditions and will vest in full on the release date subject to the 
director remaining an employee of Whitbread at that date. If the director ceases to be an employee of Whitbread 
prior to the release date by reason of redundancy, death, injury, ill health, disability, or some other reason 
considered to be appropriate by the Remuneration Committee, the awards will be released in full. If the director 
ceases to be an employee of Whitbread for any other reason the proportion of award which vests depends upon 
the year in which the award was made and the date the director ceases to be an employee. If the director leaves 
within the first year after an award is made none of the award vests, between the first and second anniversary 
25% vests and between the second and third anniversary 50% vests.

43

 
Long Term Incentive Plan (the ‘Plan’) (audited information)
Potential share awards held by the executive directors under the Plan at the beginning and end of the year, 
and details of awards vesting during the year and their value, are as follows:

04/03/2011 Awarded

Lapsed

Vested 01/03/2012

Conditional
award
granted

Performance
period 
concludes

Market
price at
award

Date
vested
award
exercised

Price at
exercise

Monetary
value of 
exercised
award

Patrick 
Dempsey

Andy 
Harrison*

Christopher 
Rogers

 14,894 

 54,458 

 28,272 

 22,378 

 120,002 

 86,584 

 48,953 

 135,537 

 33,423 

 60,612 

 39,334 

 34,267 

 167,636 

 –   

 –   

 –   

 –   

 –

 –   

 –   

 –

–

–

–

–

–

 2,622 

 12,272 

–

01/03/2008

28/02/2011

1256.6p 12/05/2011 1605.96p

 £197,083 

–

–

–

–

–

–

54,458

01/03/2009

29/02/2012

734.5p

28,272

01/03/2010

28/02/2013

1414.8p

22,378

01/03/2011

28/02/2014

1787.4p

 2,622 

 12,272 

 105,108

 –   

–

–

 –   

 86,584 

01/03/2010

28/02/2013

1414.8p

–

–

 48,953 

01/03/2011

28/02/2014

1787.4p

 135,537 

–

–

–

–

–

–

–

–

–

–

–

–

 – 

£197,083

–

 – 

 – 

 5,883 

 27,540 

–

01/03/2008

28/02/2011

1256.6p 12/05/2011 1605.96p

 £442,281 

–

–

–

–

–

–

 60,612 

01/03/2009

29/02/2012

734.5p

 39,334 

01/03/2010

28/02/2013

1414.8p

34,267

01/03/2011

28/02/2014

1787.4p

 5,883

 27,540

 134,213

–

–

–

–

–

–

–

–

 – 

£442,281

The aggregate value of exercised awards was £639,364 (2010/11: £1,110,362).

* As explained in the 2010/11 Annual Report, under the terms of Andy Harrison’s appointment, he received a matching award over 67,468 
shares on 1 March 2011. The award is subject to the satisfaction of performance conditions and the continued retention of the same 
number of shares previously purchased by Andy. The performance conditions are the same as those for the general 2010 LTIP award, 
except that the performance period runs for three years up to the end of the 2013/14 financial year and that there is no vesting at 
median performance.

LTIP performance conditions – past awards

Performance metrics

TSR condition

EPS condition

2009 award

50% TSR and 50% EPS TSR growth against selected FTSE 51–150 

constituents – median (25% vests) to 
upper quartile (100% vests)

2008, 2010 
and 2011 awards

50% TSR and 50% EPS TSR growth against selected FTSE 51–150 

constituents – median (25% vests) to 
upper quartile (100% vests)

2011/12 EPS – less than 92 pence, nil vesting; 
92 pence, 25% vests; 107 pence or more, 100% vests; 
and between 92 pence and 107 pence, pro-rating 
between 25% and 100% vesting applies

EPS growth must be at least equal to or exceed RPI + 
4% p.a. (25% vests) to RPI + 10% p.a. (100% vests)

LTIP performance conditions – future awards
Details of the performance conditions proposed for the 2012 awards can be found on page 38.

Share options (audited information)
Executive directors may participate in the Company’s Savings-related Share Option Scheme (the ‘Scheme’) which 
is open to all employees on the same terms.

The exercise periods shown below are the normal exercise periods at the date of grant. Actual exercise periods 
are subject to change in accordance with the rules of the Scheme if a director ceases to be employed by 
the Company.

At 1 March 2012 the directors held the following share options under the Scheme, with the latest exercise date 
being July 2016. Savings-related share options have a six-month exercise period.

Number

Date of grant

Exercise price

Exercise date

Last exercise date

 1,076

 1,076

 672  

 672 

 1,076

 1,076

03/12/2010

1414.0p

29/02/2016

31/07/2016

(1,076 at 03/03/2011)

02/12/2011

1339.2p

28/02/2015

31/07/2015

(nil at 03/03/2011)

03/12/2010

1414.0p

29/02/2016

31/07/2016

(1,076 at 03/03/2011)

Patrick Dempsey

Total 

Andy Harrison

Total 

Christopher Rogers

Total 

44

Remuneration reportwhitbread.co.uk2011/12 
Consolidated  
Accounts

Consolidated accounts 2011/12  

46   Directors’ responsibility for  

the consolidated financial  
statements/audit report 

48  Consolidated income statement 

49   Consolidated statement  

of comprehensive income 

50   Consolidated statement  
of changes in equity 

51  Consolidated balance sheet 

52  Consolidated cash flow statement 

53   Notes to the consolidated  
financial statements 

45

Directors’ responsibility for the 
consolidated financial statements/
audit report

The directors are responsible for 
keeping adequate accounting 
records, which disclose with 
reasonable accuracy at any time the 
financial position of the Group and 
enable them to ensure that the Group 
financial statements comply with the 
Companies Act 2006 and Article 4 
of the IAS Regulation. They are also 
responsible for safeguarding the 
assets of the Group and hence, taking 
reasonable steps for the prevention 
and detection of fraud and other 
irregularities.

Responsibility statement
We confirm on behalf of the Board 
that, to the best of our knowledge: 
•  the financial statements, prepared 

in accordance with IFRSs as 
adopted by the European Union, 
give a true and fair view of the 
assets, liabilities, financial position 
and profit of the Group taken as a 
whole; and

•  the Directors' report includes a 
fair review of the development 
and performance of the business 
and the position of the Group 
taken as a whole, together with a 
description of the principal risks 
and uncertainties that they face.

By order of the Board 

Andy Harrison 
Chief Executive  Finance Director 

Christopher Rogers

Statement of directors’ 
responsibilities
The directors are responsible for 
preparing the Annual Report and the 
consolidated financial statements in 
accordance with applicable company 
law and those International Financial 
Reporting Standards (IFRSs) as 
adopted by the European Union.

Under company law the directors 
must not approve the Group financial 
statements unless they are satisfied 
that they present fairly the financial 
position of the Group and the 
results and cash flows of the Group 
for that period. In preparing those 
financial statements, the directors 
are required to:
•  select suitable accounting 

policies in accordance with IAS 8: 
Accounting policies, changes in 
accounting estimates and errors, 
and then apply them consistently;
•  make judgements and estimates 
that are reasonable and prudent;

•  state that the Group financial 

statements comply with IFRSs 
subject to any material departures 
being disclosed and explained in 
the financial statements;
•  prepare the accounts on a 

going concern basis unless it is 
inappropriate to presume that the 
Group will continue in its business;

•  present information, including 

accounting policies, in a manner 
that provides relevant, reliable, 
comparable and understandable 
information; and

•  provide additional disclosures 

when compliance with the specific 
requirements in IFRSs is insufficient 
to enable users to understand the 
impact of particular transactions, 
other events and conditions on 
the Group's financial position and 
financial performance.

46

whitbread.co.ukConsolidated accounts 
Governance Statement on pages 
28 to 34 in the Annual Report and 
Accounts 2011/12 relating to the 
Company’s compliance with the 
nine provisions of the UK Corporate 
Governance Code specified for our 
review; and 

•  certain elements of the report 

to shareholders by the Board on 
directors' remuneration. 

Other matter 
We have reported separately on 
the parent company financial 
statements of Whitbread PLC for 
the year ended 1 March 2012 and 
on the information in the directors’ 
remuneration report that is 
described as having been audited.

Les Clifford 
(Senior statutory auditor) 
for and on behalf of Ernst & Young 
LLP, Statutory Auditor 

London 

25 April 2012

Independent auditor’s report to 
the members of Whitbread PLC 
We have audited the Group financial 
statements of Whitbread PLC 
for the year ended 1 March 2012 
which comprise the Consolidated 
Income Statement, the Consolidated 
Statement of Comprehensive 
Income, the Consolidated 
Statement of Changes in Equity, 
the Consolidated Balance Sheet, 
the Consolidated Cash Flow 
Statement and the related notes 
1 to 34. The financial reporting 
framework that has been applied 
in their preparation is applicable 
law and International Financial 
Reporting Standards (IFRSs) as 
adopted by the European Union.

This report is made solely to the 
Company’s members, as a body, in 
accordance with Chapter 3 of Part 
16 of the Companies Act 2006. Our 
audit work has been undertaken 
so that we might state to the 
Company’s members those matters 
we are required to state to them 
in an auditor’s report and for no 
other purpose. To the fullest extent 
permitted by law, we do not accept 
or assume responsibility to anyone 
other than the Company and the 
Company’s members as a body, for 
our audit work, for this report, or 
for the opinions we have formed.

Respective responsibilities 
of directors and auditors 
As explained more fully in the 
Directors’ Responsibilities Statement 
on page 46, the directors are 
responsible for the preparation of 
the Group financial statements and 
for being satisfied that they give a 
true and fair view. Our responsibility 
is to audit and express an opinion 
on the Group financial statements in 
accordance with applicable law and 
International Standards on Auditing 
(UK and Ireland). Those standards 
require us to comply with the 
Auditing Practices Board’s Ethical 
Standards for Auditors.

Scope of the audit of the 
financial statements 
An audit involves obtaining evidence 
about the amounts and disclosures 
in the financial statements sufficient 
to give reasonable assurance 
that the financial statements are 
free from material misstatement, 
whether caused by fraud or error. 

This includes an assessment of: 
whether the accounting policies 
are appropriate to the Group’s 
circumstances and have been 
consistently applied and adequately 
disclosed; the reasonableness of 
significant accounting estimates 
made by the directors; and the 
overall presentation of the financial 
statements. In addition, we read 
all the financial and non-financial 
information in the Annual Report 
to identify material inconsistencies 
with the audited financial statements. 
If we become aware of any 
apparent material misstatements 
or inconsistencies we consider the 
implications for our report.

Opinion on financial statements
In our opinion the Group financial 
statements:
•  give a true and fair view of the state 
of the Group’s affairs as at 1 March 
2012 and of its profit for the year 
then ended; 

•  have been properly prepared in 

accordance with IFRSs as adopted 
by the European Union; and 

•  have been prepared in accordance 

with the requirements of the 
Companies Act 2006 and Article 4 
of the IAS Regulation.

Opinion on other matter prescribed 
by the Companies Act 2006 
In our opinion the information given 
in the Directors’ report for the 
financial year for which the Group 
financial statements are prepared 
is consistent with the Group 
financial statements. 

Matters on which we are required 
to report by exception 
We have nothing to report in respect 
of the following: 

Under the Companies Act 2006 
we are required to report to you if, 
in our opinion: 
•  certain disclosures of directors’ 
remuneration specified by law 
are not made; or 

•  we have not received all the 

information and explanations 
we require for our audit.

Under the Listing Rules we are 
required to review: 
•  the directors’ statement, set out 
on page 27, in relation to going 
concern; and 

•  the part of the Corporate 

47

Year ended 1 March 2012
Consolidated income 
statement

Revenue 
Cost of sales 
Gross profit 

Distribution costs 
Administrative expenses 
Operating profit 

Share of loss from joint ventures 
Share of profit from associate 

Operating profit of the Group, joint ventures and associate 

Finance costs 
Finance revenue 
Profit before tax 

Analysed as:
Underlying profit before tax 

Amortisation of acquired intangible assets 
IAS 19 Income Statement charge for pension finance cost 

Profit before tax and exceptional items 

Exceptional items 

Profit before tax 

Underlying tax expense 
Exceptional tax and tax on non GAAP adjustment 
Tax expense 

Profit for the year 

Attributable to:

Parent shareholders 
Non-controlling interest 

Earnings per share (note 11)

Earnings per share
Basic for profit for the year 
Diluted for profit for the year 

Earnings per share before exceptional items
Basic for profit for the year 
Diluted for profit for the year 

Underlying earnings per share 
Basic for profit for the year 
Diluted for profit for the year 

48

Notes 

3, 4 

5 

16 
17 

4 

8 
8 

6 
6 

6 

6 
9 

Year to 1 March 
2012 
£m 

Year to 3 March
2011
£m

1,778.0 
(288.4) 
1,489.6 

(969.2) 
(174.7) 
345.7 

(0.7) 
0.9 

345.9 

(43.4) 
3.3 
305.8 

320.1 
(2.6) 
(14.0) 
303.5 
2.3 
305.8 

(84.4) 
44.6 
(39.8) 

266.0 

267.3 
(1.3) 
266.0 

1,599.6
(237.1)
1,362.5 

(886.6)
(166.0)
309.9

(2.8)
0.8

307.9

(38.1)
1.4
271.2

287.5
(0.4)
(11.5)
275.6
(4.4)
271.2

(83.7)
34.6
(49.1)

222.1

223.3
(1.2)
222.1

Year to 1 March 
2012 
p 

Year to 3 March
2011
p

151.53 
151.19 

127.38 
127.09 

134.35 
134.05 

127.16
126.73

111.79
111.41

116.75
116.35

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year ended 1 March 2012
Consolidated statement of 
comprehensive income

Profit for the year 

266.0 

222.1 

Notes 

Year to 1 March 
2012 
£m 

Year to 3 March
2011
£m

Items that will not be reclassified to profit or loss:
Actuarial losses on defined benefit pension schemes 
Current tax 
Deferred tax 
Deferred tax: change in rate of corporation tax 

Items that may be reclassified subsequently to profit or loss:
Net (loss)/gain on cash flow hedges 
Deferred tax 
Deferred tax: change in rate of corporation tax 

Exchange differences on translation of foreign operations 
Other comprehensive loss for the year, net of tax 

Total comprehensive profit for the year, net of tax 

Attributable to: 

Parent shareholders 
Non-controlling interest 

32 
9 
9 
9 

9 
9 

(192.1) 
22.2 
27.9 
(8.2) 
(150.2) 

(1.0) 
0.3 
(0.6) 
(1.3) 

(0.6) 
(152.1) 

113.9 

115.2 
(1.3) 
113.9 

(51.4)
10.9
3.5
(3.4)  
(40.4) 

8.6
(2.4)
(0.3)
5.9  

(0.8)  
(35.3)

186.8

188.0
(1.2)
186.8

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year ended 1 March 2012
Consolidated statement  
of changes in equity

Capital 

  Currency 

Share 
capital premium 
(note 28) (note 29) 
£m 

Share redemption  Retained translation  Treasury 
earnings 
reserve 
reserve 
(note 29)  (note 29)  (note 29) 
£m 

reserve 
(note 29) 
£m 

£m 

£m 

£m 

Merger  Hedging 
reserve  reserve 
(note 29) (note 29) 
£m 

£m 

Non- 
 controlling 
interest 
£m 

Total 
£m 

Total
equity 
£m

At 4 March 2010 

146.4  49.1 

12.3  3,006.8 

5.1 

(222.0) (1,855.0)  (35.7) 1,107.0 

1.0  1,108.0 

223.3 
– 
8.6 
(35.3)
8.6  188.0 

(1.2)  222.1 
(35.3)
(1.2)  186.8 

– 

Profit for the year 
Other comprehensive income 
Total comprehensive income 

Ordinary shares issued 
Cost of ESOT shares  
purchased 
Loss on ESOT shares  
issued to participants 
Accrued share-based 
payments 
Deferred tax on  
share-based payments 
Rate change on historic
revaluation 
Equity dividends 
Scrip dividends 
Additions 
At 3 March 2011 

Profit for the year 
Other comprehensive income 
Total comprehensive income 

Ordinary shares issued 
Cost of ESOT shares 
purchased 
Loss on ESOT shares 
issued to participants 
Accrued share-based 
payments 
Tax on share-based payments 
Rate change on 
historic revaluation 
Equity dividends 
Scrip dividends 
Additions 
At 1 March 2012 

–
–
– 

–
–
– 

0.2 

2.1

–

–

–

–

–

–

–

–

– 
– 
– 

–

– 

– 

– 

– 

223.3
(43.1) 
180.2 

–
(0.8)
(0.8) 

–

–

(6.2)

7.7

1.2

–

– 

– 

–

–

–
–
– 

–

(5.1)

6.2

–

–

–
– 
– 

–

–

–

–

–

– 

  2.3

–

–

– 

– 

(5.1)

–

7.7

1.2

–
–
0.4 
–

–
–
(0.4)
–
147.0  50.8 

– 
– 
– 
–

0.6
(69.4)
7.9
–
12.3  3,128.8 

–
–
–
–

0.6
(69.4)
7.9
– 
4.3  (220.9) (1,855.0)  (27.1) 1,240.2 

– 
– 
– 
–

–
–
–
–

–
–
–
–

–
–
– 

–
–
– 

0.4 

3.0

–

–

–
–

–

–

–
–

–
– 
– 

–

–

–

– 
– 

267.3
(150.5) 
116.8 

–
(0.6)
(0.6) 

–

–

(5.8) 

7.9
1.0

–

– 

–

–
–

–
–
– 

–

(5.2) 

5.8 

–
–

–
– 
– 

–

–

–

–
–

– 

– 

–

– 
– 

3.4

(5.2)

–

7.9
1.0

–
–
0.1 
–

–
–
(0.1)
–
147.5  53.7 

– 
– 
– 
–

1.3
(89.6)
2.6
–
12.3  3,163.0 

–
–
–
–

1.3
(89.6)
2.6
– 
3.7  (220.3) (1,855.0)  (28.1) 1,276.8 

– 
– 
– 
–

–
–
–
–

–
–
–
–

– 

–

–

– 

– 

2.3 

(5.1)

–

7.7 

1.2 

0.6 
– 
(69.4)
– 
7.9 
– 
2.0 
2.0 
1.8 1,242.0 

– 

– 

–

– 
– 

3.4

(5.2)

–

7.9
1.0

1.3
– 
(89.6)
– 
2.6
– 
5.9 
5.9
6.4  1,283.2 

– 

267.3 
(1.0)  (152.1)
(1.0)  115.2 

(1.3)  266.0

– 

(152.1)   

(1.3)  113.9

50

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At 1 March 2012
Consolidated  
balance sheet

Assets 
Non-current assets 
Intangible assets 
Property, plant and equipment 
Investment in joint ventures 
Investment in associate 
Trade and other receivables 
Other financial assets 

Current assets 
Inventories 
Trade and other receivables 
Cash and cash equivalents 

Assets held for sale 
Total assets 

Liabilities 
Current liabilities 
Financial liabilities 
Provisions 
Derivative financial instruments 
Income tax liabilities 
Trade and other payables 

Non-current liabilities 
Financial liabilities 
Provisions 
Derivative financial instruments 
Deferred income tax liabilities 
Pension liability 
Trade and other payables 

Total liabilities 

Net assets 

Equity 
Share capital 
Share premium 
Capital redemption reserve 
Retained earnings 
Currency translation reserve 
Other reserves 
Equity attributable to equity holders of the parent 

Non-controlling interest 
Total equity 

Andy Harrison 
Chief Executive 

Christopher Rogers 
Finance Director 

25 April 2012

Notes 

13 
14 
16 
17 
20 
18 

19 
20
21 

14 

22 
24 
26 
9 
27 

22 
24 
26 
9 
32 
27 

28 
29 
29 
29 
29 
29 

1 March 
2012 
£m 

206.6 
2,580.5 
18.7 
1.6 
3.6 
– 
2,811.0 

23.1 
85.0
40.3 
148.4 
0.6 
2,960.0 

14.2 
10.7 
6.6 
15.4 
321.3 
368.2 

530.4 
37.1 
20.1 
105.9 
598.7 
16.4 
1,308.6 

1,676.8 

1,283.2 

147.5 
53.7 
12.3 
3,163.0 
3.7 
(2,103.4) 
1,276.8 

6.4 
1,283.2 

3 March
2011
£m

204.3
2,415.9
17.4
1.4
2.9
0.9
2,642.8

18.4
84.3
38.2
140.9
4.0
2,787.7

4.2
15.4
16.3
15.4  

280.2
331.5

521.9
29.8
16.6
142.7
488.0
15.2
1,214.2

1,545.7

1,242.0

147.0
50.8
12.3
3,128.8
4.3
(2,103.0)
1,240.2

1.8
1,242.0

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year ended 1 March 2012
Consolidated cash  
flow statement

Profit for the year 

Adjustments for: 

Notes 

Year to 1 March 
2012 
£m 

Year to 3 March
2011
£m

266.0 

222.1 

Taxation charged on total operations 
Net finance cost 
Total loss from joint ventures 
Total income from associate 
(Profit)/loss on disposal of property, plant and equipment  
and property reversions 
Loss on disposal of business 
Depreciation and amortisation 
Impairments of financial assets, property, plant and equipment  
and intangibles 
Share-based payments 
Other non-cash items 

Cash generated from operations before working capital changes 

9 
8 
16 
17 

6 
6 
13, 14 

13, 14, 18 
31 

Increase in inventories 
(Increase)/decrease in trade and other receivables 
Increase/(decrease) in trade and other payables 
Payments against provisions 
Pension payments 
Cash generated from operations 

Interest paid 
Taxes paid 
Net cash flows from operating activities 

Cash flows from investing activities 
Purchase of property, plant and equipment 
Purchase of intangible assets 
Proceeds from disposal of property, plant and equipment 
Business combinations, net of cash acquired 
Capital contributions and loans to joint ventures 
Dividends from associate 
Interest received 
Net cash flows from investing activities 

Cash flows from financing activities 
Proceeds from issue of share capital 
Costs of purchasing ESOT shares 
Capital contributions from non-controlling interests 
Increase/(decrease) in short-term borrowings 
Proceeds from long-term borrowings 
Repayments of long-term borrowings 
Issue costs of long-term borrowings 
Dividends paid 
Net cash flows used in financing activities 

Net increase/(decrease) in cash and cash equivalents 
Opening cash and cash equivalents 
Foreign exchange differences 
Closing cash and cash equivalents 

Reconciliation to cash and cash equivalents in the balance sheet 
Cash and cash equivalents shown above 
Add back overdrafts 
Cash and cash equivalents shown within current assets 
on the balance sheet 

52

24 
32 

13 

10 

12 

23 

39.8 
40.1 
0.7 
(0.9) 

(14.6) 
– 
109.7 

11.3 
7.9 
7.6 
467.6 

(4.7) 
(0.7) 
25.3 
(9.2) 
(95.4) 
382.9 

(29.4) 
(31.3) 
322.2 

(305.7) 
(2.2) 
58.7 
– 
(1.6) 
0.7 
2.6 
(247.5) 

3.4 
(5.2) 
5.5 
13.5 
156.4 
(150.6) 
(5.4) 
(87.0) 
(69.4) 

5.3 
34.2 
0.1 
39.6 

39.6 
0.7 

40.3 

49.1 
36.7 
2.8 
(0.8)

0.4 
2.4 
101.2

4.6 
7.7 
(0.1) 
426.1 

– 
8.8
(10.2) 
(9.5)
(8.9)
406.3 

(25.7)
(34.5) 
346.1 

(199.6)
(2.6)
3.1 
(59.5)
(3.4)
0.6  
1.4 
(260.0)

2.3 
(5.1)   
– 
(25.5) 
101.8   
(104.1)

(1.1)   

(61.5)
(93.2)

(7.1)
41.5
(0.2)
34.2 

34.2 
4.0 

38.2 

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements

1 Authorisation of financial statements
 The consolidated financial statements of Whitbread PLC for the year ended 1 March 2012 were authorised for issue by 
the Board of Directors on 25 April 2012. Whitbread PLC is a public limited company incorporated and fully domiciled 
in England and Wales. The Company’s ordinary shares are traded on the London Stock Exchange.   

The significant activities of the Group are described in note 4, Segment Information. 

2 Accounting policies
Basis of accounting and preparation
The consolidated financial statements of Whitbread PLC and all its subsidiaries have been prepared in accordance 
with International Financial Reporting Standards (IFRSs) as adopted for use in the European Union and as applied 
in accordance with the provisions of the Companies Act 2006. 

The consolidated financial statements are presented in pounds sterling and all values are rounded to the nearest 
hundred thousand except when otherwise indicated. The significant accounting policies adopted are set out below.  

The accounting policies adopted in the preparation of these consolidated financial statements are consistent 
with those followed in the preparation of the Group's annual financial statements for the year ended 3 March 2011, 
except for the definition of underlying profit which is noted in the policy on non GAAP performance measures, the 
presentation of the Consolidated Statement of Comprehensive Income noted below and the adoption of the following 
new Standards and Interpretations that are applicable for the year ended 1 March 2012.

In the current year, the directors have elected to voluntarily change the presentation of the Consolidated Statement 
of Comprehensive Income to present those items of other comprehensive income which could be reclassified to profit 
or loss at a future point separately from those items which will never be reclassified. The directors consider that the 
change provides additional information and allows users to more easily identify the potential impact of items within 
the Consolidated Statement of Comprehensive Income. Comparatives have been restated accordingly. This change 
is presentational only and has no impact on the Group’s reported income in the current or prior period.

IAS 24 Related Party Disclosures (Amendment)
The amended standard clarifies the definition of a related party to simplify the identification of such relationships and 
to eliminate inconsistencies in its application. There is no impact on the Group's financial position or performance.    

IFRIC 14 Prepayments of a Minimum Funding Requirement (Amendment) 
The amendment provides guidance on assessing the recoverable amount of a net pension asset. It permits an entity 
to treat the prepayment of a minimum funding requirement as an asset. The adoption of this interpretation has had  
no effect on the financial statements of the Group. 

Basis of consolidation
The consolidated financial statements incorporate the accounts of Whitbread PLC and all its subsidiaries, together 
with the Group’s share of the net assets and results of joint ventures and associates incorporated using the equity 
method of accounting. These are adjusted, where appropriate, to conform to Group accounting policies. The financial 
statements of material subsidiaries are prepared for the same reporting year as the parent Company. 

Apart from the acquisition of Whitbread Group PLC by Whitbread PLC in 2000/1, which was accounted for using 
merger accounting, acquisitions by the Group are accounted for under the acquisition method and any goodwill 
arising is capitalised as an intangible asset. The results of subsidiaries acquired or disposed of during the year are 
included in the consolidated financial statements from or up to the date that control passes respectively. All intra-
Group transactions, balances, income and expenses are eliminated on consolidation. Unrealised losses are also 
eliminated unless the transaction provides evidence of an impairment of the asset transferred. 

Significant accounting policies
Goodwill
 Goodwill arising on acquisition is capitalised and represents the excess of the fair value of consideration over the 
Group’s interest in the fair value of the identifiable assets and liabilities of a subsidiary at the date of acquisition. 
Goodwill is reviewed for impairment annually, or more frequently, if events or changes in circumstances indicate 
that the carrying value may be impaired. On disposal of a subsidiary, the attributable amount of goodwill is included 
in the determination of the profit or loss on disposal. 

Intangible assets
Intangible assets are carried at cost less accumulated amortisation and accumulated impairment losses. 

53

   
 
   
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
   
   
 
   
 
 
 
   
   
 
 
 
 
   
At 1 March 2012
Notes to the consolidated  
financial statements 

2 Accounting policies (continued)
Intangible assets (continued)
Intangible assets acquired separately from a business are carried initially at cost. An intangible asset acquired as part 
of a business combination is recognised outside of goodwill if the asset is separable or arises from contractual or other 
legal rights, and its fair value can be measured reliably.

Amortisation is calculated on a straight-line basis over the estimated life of the asset as follows: 

• Trading licences have an infinite life
• Brand assets are amortised over periods of two to 15 years
•  IT software and technology are amortised over periods of three to 10 years
 • The asset in relation to acquired customer relationships is amortised over 15 years
•  Franchise fee and brand name agreements are amortised over periods up to 15 years.

Amortisation is reported within administrative expenses in the income statement. The carrying values are reviewed 
for impairment if events or changes in circumstances indicate that they may not be recoverable. 

Property, plant and equipment
Prior to the 1999/2000 financial year, properties were regularly revalued on a cyclical basis. Since this date the Group 
policy has been not to revalue its properties and, while previous valuations have been retained, they have not been 
updated. As permitted by IFRS 1, the Group has elected to use the UK GAAP revaluations before the date of transition 
to IFRS as deemed cost at the date of transition. Property, plant and equipment are stated at cost or deemed cost 
at transition to IFRS, less accumulated depreciation and any impairment in value. Gross interest costs incurred on 
the financing of qualifying assets are capitalised until the time that the projects are available for use. Depreciation 
is calculated on a straight-line basis over the estimated useful life of the asset as follows:

• Freehold land is not depreciated
•  Freehold and long leasehold buildings are depreciated to their estimated residual values over periods  

up to 50 years

• Plant and equipment is depreciated over three to 30 years.

The carrying values of property, plant and equipment are reviewed for impairment whenever events or changes in 
circumstances indicate that their carrying values may not be recoverable. Any impairment in the value of property, 
plant and equipment is charged to the income statement. 

Profits and losses on disposal of property, plant and equipment reflect the difference between net selling price and 
the carrying amount at the date of disposal and are recognised in the income statement. 

Payments made on entering into or acquiring leaseholds that are accounted for as operating leases represent prepaid 
lease payments. These are amortised on a straight-line basis over the lease term. 

Impairment
The Group assesses assets or groups of assets for impairment whenever events or changes in circumstances indicate 
that the carrying value of an asset may not be recoverable. Individual assets are grouped for impairment assessment 
purposes at the lowest level at which there are identifiable cash flows that are largely independent of the cash flows 
of other groups of assets (cash generating units or CGUs). If such indication of impairment exists or when annual 
impairment testing for an asset group is required, the Group makes an estimate of the recoverable amount. 

An assessment is made at each reporting date as to whether there is any indication that previously recognised 
impairment losses may no longer exist or may have decreased. If such indication exists, the CGU’s recoverable amount 
is estimated. A previously recognised impairment loss is reversed only if there has been a change in the estimates 
used to determine the asset’s recoverable amount since the last impairment loss was recognised. If that is the case, 
the carrying amount of the asset is increased to its recoverable amount. That increased amount cannot exceed the 
carrying amount that would have been determined, net of depreciation, had no impairment loss been recognised for 
the asset in prior years. Such reversal is recognised in the income statement. After such a reversal, the depreciation 
charge is adjusted in future periods to allocate the asset’s carrying amount, less any residual value, on a straight-line 
basis over its remaining useful life. 

The recoverable amount of an asset or CGU is the greater of its fair value less costs to sell and value in use. In 
assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount 
rate that reflects current market assessments of the time value of money and the risks specific to the asset. For 
an asset that does not generate largely independent cash inflows, the recoverable amount is determined with 
reference to the CGU to which the asset belongs. Impairment losses are recognised in the income statement in the 
administrative and distribution line items. 

54

whitbread.co.ukConsolidated accounts 
 
 
   
 
 
 
   
 
   
 
   
   
 
 
 
   
 
 
 
2 Accounting policies (continued)
Impairment (continued)
An impairment loss is recognised if the carrying amount of an asset or CGU exceeds its estimated recoverable amount. 
Impairment losses recognised in respect of CGUs are allocated first to reduce the carrying amount of any goodwill 
allocated to the units and then to reduce the carrying amounts of other assets in the CGU on a pro-rata basis. 

For the purposes of impairment testing, all centrally held assets are allocated in line with IAS 36 to CGUs based 
on management’s view of the consumption of the asset. Any resulting impairment is recorded against the centrally 
held asset. 

Goodwill and intangibles
Goodwill acquired through business combinations is allocated to groups of CGUs at the level management monitor 
goodwill, which is at strategic business unit level. The Group performs an annual review of its goodwill to ensure 
that its carrying amount is not greater than its recoverable amount. In the absence of a comparable recent market 
transaction that demonstrates that the fair value less costs to sell of goodwill and intangible assets exceeds their 
carrying amount, the recoverable amount is determined from value in use calculations. An impairment is then made  
to reduce the carrying amount to the higher of the fair value less the cost to sell and the value in use. 

Property, plant and equipment
For the purposes of the impairment review of property, plant and equipment the Group considers CGUs to be each 
trading outlet. 

The carrying values of property, plant and equipment are reviewed for impairment when events or changes in 
circumstances indicate the carrying value may not be recoverable. 

Consideration is also given, where appropriate, to the market value of the asset, either from independent sources  
or in conjunction with an accepted industry valuation methodology. 

Assets held for sale
Non-current assets and disposal groups are classified as held for sale only if available for immediate sale in their 
present condition and a sale is highly probable and expected to be completed within one year from the date of 
classification. Such assets are measured at the lower of carrying amount and fair value less the cost to sell and  
are not depreciated or amortised. 

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is calculated on the basis of first in, first  
out and net realisable value is the estimated selling price less any costs of disposal. 

Provisions
Provisions for warranties, onerous contracts and restructuring costs are recognised when the Group has a present 
legal or constructive obligation as a result of a past event, when it is probable that an outflow of resources will be 
required to settle the obligation, and when a reliable estimate can be made of the amount of the obligation. 

Provisions are discounted to present value, where the effect is material, using a pre-tax discount rate that reflects 
current market assessments of the time value of money and the risks specific to the liability. The amortisation of 
the discount is recognised as a finance cost.

Non GAAP performance measure
In order for this measure to reflect the underlying performance of the Group the measure has been refined to include 
the amortisation on acquired intangibles. 

The face of the income statement presents underlying profit before tax and reconciles this to profit before tax as 
required to be presented under the applicable accounting standards. Underlying earnings per share is calculated 
having adjusted profit after tax on the same basis. The term underlying profit is not defined under IFRSs and may not 
be comparable with similarly titled profit measures reported by other companies. It is not intended to be a substitute 
for, or superior to, GAAP measurements of profit. The adjustments made to reported profit in the income statement  
in order to present an underlying performance measure include:

Exceptional items
The Group includes in non GAAP performance measures those items which are exceptional by virtue of their size or 
incidence so as to allow a better understanding of the underlying trading performance of the Group. The Group also 
includes the profit or loss on disposal of property, plant and equipment, property reversions, profit or loss on the sale 
of a business, impairment and exceptional interest and tax.   

55

   
 
 
 
   
   
 
 
 
 
   
 
 
   
 
 
   
 
 
 
   
 
   
 
 
 
   
At 1 March 2012
Notes to the consolidated  
financial statements 

2 Accounting policies (continued)
IAS 19 Income Statement finance charge/credit for defined benefit pension schemes
Underlying profit excludes the finance cost/revenue element of IAS 19.

Amortisation charge on acquired intangible assets
Underlying profit excludes the amortisation charge on acquired intangible assets. 

Taxation
The tax impact of the above items is also excluded in arriving at underlying earnings.

Foreign currency translation
Monetary assets and liabilities denominated in foreign currencies are translated into sterling at the rates of exchange 
quoted at the balance sheet date. Non-monetary items that are measured in terms of historical cost in a foreign 
currency are translated using the exchange rates as at the dates of initial transactions.

Trading results are translated into the functional currency (generally sterling) at average rates of exchange for the 
year. Day to day transactions in a foreign currency are recorded in the functional currency at an average rate for the 
month in which those transactions take place, which is used as a reasonable approximation to the actual transaction 
rate. Translation differences on monetary items are taken to the income statement except where they are part of a  
net foreign investment hedge, in which case translation differences are reported in other comprehensive income.  
The differences that arise from translating the results of foreign entities at average rates of exchange, and their assets 
and liabilities at closing rates, are also dealt with in a separate component of equity. On disposal of a foreign entity, 
the deferred cumulative amount recognised in equity relating to that particular foreign operation is recognised in the 
income statement. All other currency gains and losses are dealt with in the income statement.

A number of subsidiaries within the Group have a non-sterling functional currency. These are translated into sterling in 
the Group accounts. Balance sheet items are translated at the rate applicable at the balance sheet date. Transactions 
reported in the income statement are translated using an average rate for the month in which they occur. 

Revenue recognition
Generally, revenue is the value of goods and services sold to third parties as part of the Group’s trading activities, after 
deducting discounts and sales-based taxes. The following is a description of the composition of revenues of the Group: 

Rendering of services
Owned hotel revenue, including the rental of rooms and food and beverage sales from a network of hotels, is recognised 
when rooms are occupied and food and beverages are sold. Revenue from franchise fees received in connection with the 
franchise of the Group’s brand names is recognised when earned. Under IFRIC 13, a portion of revenue equal to the fair 
value of the reward earned under the 'Great Night Giveaway' scheme is deferred until the reward is recognised.

Royalties
Royalties are recognised as the income is earned. 

Sale of goods
Revenue from the sale of food and beverages is recognised when they are sold. Under IFRIC 13, a portion of revenue 
equal to the fair value of the reward points earned under Costa loyalty card transactions is deferred until those points 
are redeemed.

Finance revenue
Interest income is recognised as the interest accrues, using the effective interest method.

Leases
Leases where the lessor retains substantially all the risks and benefits of ownership of the asset are classified as 
operating leases. Rental payments in respect of operating leases are charged against operating profit on a straight-line 
basis over the period of the lease. Lease incentives are recognised as a reduction of rental costs over the lease term.     

Borrowing costs
Borrowing costs are recognised as an expense in the period in which they are incurred, except for gross interest costs 
incurred on the financing of major projects, which are capitalised until the time that the projects are available for use.

Retirement benefits
In respect of defined benefit pension schemes, the obligation recognised in the balance sheet represents the present 
value of the defined benefit obligation as adjusted for any unrecognised past service cost, reduced by the fair value  
of the scheme assets. The cost of providing benefits is determined using the projected unit credit actuarial valuation 
method. Actuarial gains and losses are recognised in full in the period in which they occur in the Consolidated 
Statement of Comprehensive Income.

56

whitbread.co.ukConsolidated accounts   
 
 
 
 
 
 
 
 
   
2 Accounting policies (continued)
Retirement benefits (continued)
For defined benefit plans, the employer’s portion of the past and current service cost is charged to operating profit, 
with the interest cost net of expected return on assets in the plans reported within finance costs. The expected return on 
plan assets is based on an assessment made at the beginning of the year of long-term market returns on scheme assets, 
adjusted for the effect on the fair value of plan assets of contributions received and benefits paid during the year.

Curtailments and settlements relating to the Group’s defined benefit plan are recognised in the period in which the 
curtailment or settlement occurs. 

Payments to defined contribution pension schemes are charged as an expense as they fall due.

Share-based payment transactions
Equity-settled transactions
Certain employees and directors of the Group receive equity-settled remuneration in the form of share-based 
payment transactions, whereby employees render services in exchange for shares or rights over shares. The cost of 
equity-settled transactions with employees is measured by reference to the fair value, determined using a stochastic 
model, at the date at which they are granted. The cost of equity-settled transactions is recognised, together with a 
corresponding increase in equity, over the period in which the performance conditions or non-vesting conditions are 
fulfilled, ending on the relevant vesting date. Except for awards subject to market-related conditions for vesting, the 
cumulative expense recognised for equity-settled transactions at each reporting date until the vesting date reflects 
the extent to which the vesting period has expired, and is adjusted to reflect the directors’ best available estimate 
of the number of equity instruments that will ultimately vest. The income statement charge or credit for a period 
represents the movement in cumulative expense recognised as at the beginning and end of that period. If options 
are subject to market-related conditions, awards are not cumulatively adjusted for the likelihood of these targets 
being met. Instead these conditions are included in the fair value of the awards.

Where an equity-settled award is cancelled, it is treated as if it had vested on the date of cancellation, and any 
expense not yet recognised for the award is recognised immediately.

Cash-settled transactions
The cost is fair valued at grant date and expensed over the period until the vesting date with a recognition of 
a corresponding liability. The liability is remeasured to fair value at each reporting date up to and including the 
settlement date, with changes in fair value recognised in profit or loss for the period.

Tax
The income tax charge represents both the income tax payable, based on profits for the year, and deferred  
income tax. 

Deferred income tax is recognised in full, using the liability method, in respect of temporary differences between 
the tax base of the Group’s assets and liabilities, and their carrying amounts, that have originated but have not been 
reversed by the balance sheet date. No deferred tax is recognised if the temporary difference arises from goodwill 
or the initial recognition of an asset or liability in a transaction that is not a business combination and, at the time of 
the transaction, affects neither the accounting profit nor taxable profit or loss. Deferred income tax is recognised in 
respect of taxable temporary differences associated with investments in associates and interests in joint ventures, 
except where the timing of the reversal of the temporary differences can be controlled and it is probable that the 
temporary differences will not reverse in the foreseeable future. 

Deferred income tax assets are recognised to the extent that it is probable that taxable profit will be available against 
which the deductible temporary differences can be utilised. The carrying amount of deferred income tax assets is 
reviewed at each balance sheet date and reduced to the extent that it is no longer probable that sufficient taxable 
profit will be available to allow all or part of the deferred income tax asset to be utilised.

Deferred income tax assets and liabilities are measured at the tax rates that are expected to apply in the year when  
the asset is realised or the liability is settled, based on tax rates that have been enacted or substantively enacted at  
the balance sheet date.

Income tax is charged or credited to other comprehensive income if it relates to items that are charged or credited 
to other comprehensive income. Similarly income tax is charged or credited directly to equity if it relates to items that 
are charged or credited directly to equity. Otherwise income tax is recognised in the income statement.

Treasury shares
Own equity instruments which are held by the Group (treasury shares) are deducted from equity. No gain or loss is 
recognised in the income statement on the purchase, sale, issue or cancellation of the Group’s own equity instruments. 

57

 
 
 
   
 
 
 
 
   
 
 
 
   
At 1 March 2012
Notes to the consolidated  
financial statements 

2 Accounting policies (continued)
Investments in joint ventures and associates
Joint ventures are established through an interest in a company (a jointly controlled entity).

Investments in joint ventures and associates are initially recognised at cost, being the fair value of the consideration 
given and including acquisition charges associated with the investment.

After initial recognition, investments in joint ventures and associates are accounted for using the equity method.

Recognition and derecognition of financial assets and liabilities
The recognition of financial assets and liabilities occurs when the Group becomes party to the contractual provisions 
of the instrument. The derecognition of financial assets takes place when the Group no longer has the right to cash 
flows, the risks and rewards of ownership, or control of the asset. The derecognition of financial liabilities occurs when 
the obligation under the liability is discharged, cancelled or expires.

Financial Assets
Financial assets at fair value through profit or loss
Some assets held by the Group are classified as financial assets at fair value through profit or loss. On initial 
recognition these assets are recognised at fair value. Subsequent measurement is also at fair value with changes 
recognised through finance revenue or costs in the income statement.

Loans and receivables
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in 
an active market, do not qualify as trading assets and have not been designated as either fair value through profit and 
loss or available-for-sale. Such assets are carried at amortised cost using the effective interest method if the time value 
of money is significant. Gains and losses are recognised in the income statement when the loans and receivables are 
derecognised or impaired, as well as through the amortisation process.

Trade receivables are recognised and carried at original invoice amount less any uncollectable amounts. An estimate 
for doubtful debts is made when collection of the full amount is no longer probable. Bad debts are written off 
when identified.

Cash and cash equivalents
Cash and short-term deposits in the balance sheet comprise cash at bank and in hand and short-term deposits with 
an original maturity of three months or less. For the purpose of the Consolidated Cash Flow Statement, cash and cash 
equivalents consist of cash and cash equivalents as defined above, net of outstanding bank overdrafts.

Derivative financial instruments
The Group enters into derivative transactions with a view to managing interest risks associated with underlying 
business activities and the financing of those activities. Derivative financial instruments used by the Group are stated 
at fair value on initial recognition and at subsequent balance sheet dates. Cash flow hedges hedge exposure to 
variability in cash flows that are either attributable to a particular risk associated with a recognised asset or liability or 
a forecast transaction. Fair value hedges hedge exposure to changes in the fair value of a recognised asset or liability 
or an unrecognised firm commitment and include foreign currency swaps.

Hedge accounting is only used where, at the inception of the hedge, there is formal designation and documentation 
of the hedging relationship, it meets the Group’s risk management objective strategy for undertaking the hedge and 
it is expected to be highly effective.

The fair value of interest rate swap contracts is determined by reference to market values for similar instruments. 

The portion of any gains or losses of cash flow hedges, which meet the conditions for hedge accounting and are 
determined to be effective hedges, is recognised directly in the Consolidated Statement of Comprehensive Income. 
The gains or losses relating to the ineffective portion are recognised immediately in the income statement. 
The change in fair value of a fair value hedging derivative is recognised in the income statement in finance costs. 
The change in the fair value of the hedged asset or liability that is attributable to the hedged risk is also recognised 
in the income statement within finance costs.

When a firm commitment that is hedged becomes an asset or a liability recognised on the balance sheet, then, at 
the time the asset or liability is recognised, the associated gains or losses that had previously been recognised in equity 
are included in the initial measurement of the acquisition cost or other carrying amount of the asset or liability. For all 
other cash flow hedges, the gains or losses that are recognised in equity are transferred to the income statement in the 
same period in which the transaction that results from a firm commitment that is hedged affects the income statement.

Gains or losses arising from changes in fair value of derivatives that do not qualify for hedge accounting are 
recognised immediately in the income statement.

58

whitbread.co.ukConsolidated accounts2 Accounting policies (continued)
Derivative financial instruments (continued)
Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, exercised or no 
longer qualifies for hedge accounting. At that point in time, for cash flow hedges, any cumulative gain or loss on the 
hedging instrument recognised in equity is kept in equity until the forecast transaction occurs. If a hedged transaction 
is no longer expected to occur, the net cumulative gain or loss recognised in equity is transferred to the income 
statement. When a fair value hedge item is derecognised, the unamortised fair value is recognised immediately 
in the income statement. 

Borrowings
Borrowings are initially recognised at fair value of the consideration received net of any directly associated issue  
costs. Borrowings are subsequently recorded at amortised cost, with any difference between the amount initially 
recorded and the redemption value recognised in the income statement using the effective interest method. 

Significant accounting judgements and estimates
Key assumptions concerning the future, and other key sources of estimation, at the balance sheet date have a 
significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next 
financial year. 

The main assumptions and sources of estimation uncertainty are outlined below:
An impairment test of tangible and intangible assets is undertaken each year on both an EBITDA multiple approach 
and a discounted cashflow approach. Note 15 describes the assumptions used together with an analysis of the 
sensitivity to changes in key assumptions.

Judgement involving estimates is used in determining the value of provisions carried for onerous contracts. This is 
primarily based around assumptions on rent and property related costs for the period the property is vacant and then 
assumptions over future rental incomes or potential reverse lease premiums paid. Note 24 provides details of the value 
of the provision carried.

Defined benefit pension plans are accounted for in accordance with actuarial advice using the projected unit 
credit method. Note 32 describes the assumptions used together with an analysis of the sensitivity to changes in 
key assumptions.

The calculation of the Group’s total tax charge necessarily involves a degree of estimation and judgement in respect  
of certain items whose tax treatment cannot be finally determined until resolution has been reached with the relevant 
tax authority. The final resolution of certain of these items may give rise to material income statement and/or cash 
flow variances.

Corporation tax is calculated on the basis of income before taxation, taking into account the relevant local tax rates 
and regulations. For each operating entity, the current income tax expense is calculated and differences between the 
accounting and tax base are determined, resulting in deferred tax assets or liabilities.

Assumptions are also made around the assets which qualify for capital allowances and the level of disallowable 
expenses and this affects the income tax calculation. Provisions are also made for uncertain exposures which can  
have an impact on both deferred and current tax.

A deferred tax asset shall be recognised for the carry forward of unused tax losses, pension deficits and unused tax 
credits to the extent that it is probable that future taxable profit will be available against which the unused tax losses 
and unused tax credits can be utilised. 

Detailed amounts of the carrying value of corporation and deferred tax can be found in note 9.

Standards issued by the International Accounting Standards Board (IASB) not effective for the current year and 
not early adopted by the Group
The following standards and interpretations, which have been issued by the IASB and are relevant for the Group, 
become effective after the current year end and have not been early adopted by the Group:

IAS 1 Financial Statement Presentation – Presentation of Items of Other Comprehensive Income
The amendment provides guidance on the requirement for entities to group items presented in the Statement of 
Other Comprehensive Income (OCI) on the basis of whether they can be reclassified to profit and loss subsequently. 
This amendment results in a change in the format of the Statement of Other Comprehensive Income only and 
becomes effective for annual periods beginning on or after 1 July 2012. 

59

 
 
 
   
 
 
 
 
   
 
 
   
 
At 1 March 2012
Notes to the consolidated  
financial statements 

2 Accounting policies (continued)
IAS 19 Employee Benefits (Amendment)
The IASB has issued numerous amendments to IAS 19. These range from fundamental changes such as removing 
the corridor mechanism and the concept of expected returns on plan assets to simple clarifications and rewording. 
The impact on the Group is on disclosure in the financial statements but there will also be an impact on the income 
statement due to the change in interest rate used to calculate the return on assets. The amendment becomes effective 
for annual periods beginning on or after 1 January 2013.

IAS 27 Separate Financial Statements (as revised in 2011)
As a consequence of the new IFRS 10 and IFRS 12, what remains of IAS 27 is limited to accounting for subsidiaries, 
jointly controlled entities, and associates in separate financial statements. The Group does not present separate 
financial statements and so there will be no impact. The amendment becomes effective for annual periods beginning 
on or after 1 January 2013.

IAS 28 Investments in Associates and Joint Ventures (as revised in 2011)
As a consequence of the new IFRS 11 and IFRS 12. IAS 28 has been renamed IAS 28 Investments in Associates and  
Joint Ventures, and describes the application of the equity method to investments in joint ventures in addition 
to associates. As the Group already consolidates using the equity method this will have no impact on the financial 
statements. The amendment becomes effective for annual periods beginning on or after 1 January 2013.

IFRS 7 Financial Instruments: Disclosures – Offsetting Financial Assets and Financial Liabilities
The amendment requires that, if financial assets and liabilities have the right of set off, (and we would account as 
such) then disclosure is required to explain what asset has been derecognised and the reasons for doing so. In addition, 
the amendment requires disclosures about the continuation of set off to enable the user to evaluate the nature of, 
and risks associated with, the entity’s continuing involvement in those derecognised assets. The Group, under IAS 
39, offsets assets and liabilities and therefore will be required to provide disclosure of this in the financial statements 
going forward but there will be no impact on the Group's financial position or performance. The amendment becomes 
effective for annual periods beginning on or after 1 January 2013.

IFRS 9 Financial Instruments: Classification and Measurement
IFRS 9 as issued reflects the first phase of the IASB's work on the replacement of IAS 39 and applies to classification 
and measurement of financial assets and financial liabilities as defined in IAS 39. In subsequent phases, the IASB will 
address hedge accounting and impairment of financial assets. The completion of this project is expected over the 
course of 2012. The adoption of the first phase of IFRS 9 will have an effect on the classification and measurement 
of the Group’s financial assets, but will potentially have no impact on classification and measurements of financial 
liabilities. The Group will quantify the effect in conjunction with the other phases, when issued, to present a 
comprehensive picture. The amendment becomes effective for annual periods beginning on or after 1 January 2013.

IFRS 10 Consolidated Financial Statements
IFRS 10 replaces the portion of IAS 27 Consolidated and Separate Financial Statements that addresses the 
accounting for consolidated financial statements. It also includes the issues raised in SIC-12 Consolidation – Special 
Purpose Entities. IFRS 10 establishes a single control model that applies to all entities including special purpose 
entities. The Group has reviewed the current structure and does not believe that this will have any impact on the financial 
statements. The amendment becomes effective for annual periods beginning on or after 1 January 2013.

IFRS 11 Joint Arrangements
IFRS 11 replaces IAS 31 Interests in Joint Ventures and SIC-13 Jointly-controlled Entities – Non-monetary Contributions 
by Venturers. IFRS 11 removes the option to account for jointly controlled entities (JCEs) using proportionate 
consolidation. Instead, JCEs that meet the definition of a joint venture must be accounted for using the equity method. 
The application of this new standard will not impact the financial position of the Group as our investments are Joint 
Ventures not Joint Arrangements and as such we account for under the equity method already. The amendment 
becomes effective for annual periods beginning on or after 1 January 2013. 

IFRS 12 Disclosure of Involvement with Other Entities
IFRS 12 includes all of the disclosures that were previously in IAS 27 related to consolidated financial statements, as 
well as all of the disclosures that were previously included in IAS 31 and IAS 28. These disclosures relate to an entity’s 
interests, where they are material, in subsidiaries, joint arrangements, associates and structured entities. The impact on 
the Group is on disclosure in the financial statements only where summarised information may need to be provided.  
The amendment becomes effective for annual periods beginning on or after 1 January 2013.

IFRS 13 Fair Value Measurement
IFRS 13 establishes a single source of guidance under IFRS for all fair value measurements. IFRS 13 does not change 
when an entity is required to use fair value, but rather provides guidance on how to measure fair value under IFRS 
when fair value is required or permitted. The Group will need to disclose how the fair value has been reached in the 
financial statements. The amendment becomes effective for annual periods beginning on or after 1 January 2013.

60

whitbread.co.ukConsolidated accounts3 Revenue 
An analysis of the Group’s revenue is as follows: 

Rendering of services 
Royalties 
Sale of goods 
Revenue 

2011/12 
£m 

755.1 
21.0 
1,001.9 
1,778.0 

2010/11
£m

698.6
16.2
884.8
1,599.6 

4 Segment information 
For management purposes, the Group is organised into two strategic business units (Hotels & Restaurants and Costa) 
based upon their different products and services:

• Hotels & Restaurants provide services in relation to accommodation and food
• Costa generates income from the operation of its branded, owned and franchised coffee outlets.

No operating segments have been aggregated to form the above reportable operating segments.

Management monitors the operating results of its strategic business units separately for the purpose of making 
decisions about allocating resources and assessing performance. Segment performance is measured based on 
underlying operating profit before exceptional items. Included within the unallocated and elimination columns in 
the tables below are the costs of running the public company. The unallocated assets and liabilities are cash and 
debt balances (held and controlled by the central treasury function), taxation, pensions, certain property, plant 
and equipment, centrally held provisions and central working capital balances. 

Inter-segment revenue is from Costa to the Hotels & Restaurants segment and is eliminated on consolidation. 
Transactions were entered into on an arm’s length basis in a manner similar to transactions with third parties. 

The following tables present revenue and profit information and certain asset and liability information regarding 
business operating segments for the years ended 1 March 2012 and 3 March 2011.

Year ended 1 March 2012 

Revenue 
Revenue from external customers 
Inter-segment revenue 
Total revenue 

Underlying operating profit before  
exceptional items 
Amortisation of acquired intangibles 
Operating profit before exceptional items 
Exceptional items:

Net gain/(loss) on disposal of property, plant 
and equipment and property reversions 
Net loss on disposal of property, plant and 
equipment on joint ventures 
Impairment of investment
Impairment  
Impairment reversal

Operating profit of the Group, joint
ventures and associates 
Net finance costs 
Profit before tax 
Tax expense 
Profit for the year 

Assets and liabilities
Segment assets 
Unallocated assets
Total assets 

Segment liabilities 
Unallocated liabilities
Total liabilities 
Net assets 

Hotels & 
Restaurants 
£m 

1,239.3 
–  
1,239.3 

295.6 
– 
295.6 

25.1 

– 
  – 
(12.8) 
2.8 

310.7  

2,603.0 
– 
2,603.0  

(213.4)  

– 

(213.4)  
2,389.6  

Costa 
£m 

538.7 
3.2  
541.9 

69.7 
(2.6) 
67.1 

(0.5) 

(0.2) 
– 
(0.9) 
0.5 

66.0  

279.2 
–  
279.2  

(63.9) 
–  
(63.9)  
215.3  

Unallocated 
 and elimination 
£m 

– 
(3.2) 
(3.2) 

(19.9) 
– 
(19.9) 

(10.0) 

– 
(0.9) 
– 
– 

(30.8)  

– 
77.8  
77.8  

–  
(1,399.5)  
(1,399.5)  
(1,321.7)  

Total
operations
£m

1,778.0
–
1,778.0

345.4
(2.6)
342.8

14.6

(0.2)
(0.9)
(13.7)
3.3

345.9
(40.1)
305.8
(39.8)
266.0

2,882.2
77.8
2,960.0

(277.3)
(1,399.5)
(1,676.8)
1,283.2

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

4 Segment information (continued) 

Year ended 1 March 2012 

Other segment information
Income from associate 
Loss from joint ventures 

Capital expenditure:

Property, plant and equipment – cash basis 
Property, plant and equipment – accruals basis 
Intangible assets 

Depreciation 
Amortisation 

Year ended 3 March 2011 

Revenue
Revenue from external customers 
Inter–segment revenue 
Total revenue 

Underyling operating profit before  
exceptional items 
Amortisation of acquired intangibles 
Operating profit before exceptional items 
Exceptional items:

Refund of VAT on gaming machine income 
Net loss on disposal of property, plant and  
equipment and property reversions 
Impairment 
Impairment reversal 
Share of impairment of assets in joint ventures 
Sale of business 

Operating profit of the Group, joint
ventures and associates 
Net finance costs 
Profit before tax  
Tax expense 
Profit for the year 

Assets and liabilities
Segment assets 
Unallocated assets 
Total assets  

Segment liabilities 
Unallocated liabilities 
Total liabilities 
Net assets 

Other segment information
Income from associate 
Loss from joint ventures 

Capital expenditure:

Property, plant and equipment – cash basis 
Property, plant and equipment – accruals basis 
Intangible assets 

Depreciation 
Amortisation 

62

0.9 
–  

243.5 
254.0 
0.7 

(78.0) 
(1.5) 

Hotels & 
Restaurants 
£m 

1,177.3 
– 
1,177.3 

283.4 
– 
283.4 

4.6 

– 
(12.3) 
7.9 
– 
– 

283.6 

2,473.6 
– 
2,473.6 

(175.4) 
– 
(175.4) 
2,298.2 

0.8 
(0.5) 

168.6 
177.4 
0.6 

(77.9) 
(1.8) 

Hotels & 
Restaurants 
£m 

Costa 
£m 

Unallocated 
 and elimination 
£m 

Total
operations
£m

–  
(0.7)  

62.2 
63.2 
1.5 

(27.0) 
(3.2) 

Costa 
£m 

422.3 
2.7 
425.0 

50.5 
(0.4) 
50.1 

– 

(0.4) 
(1.5) 
1.3 
(0.7) 
(2.4) 

46.4 

230.5 
– 
230.5 

(52.2) 
– 
(52.2) 
178.3 

– 
(2.3) 

31.0 
30.2 
2.0 

(20.3) 
(1.1) 

–  
–  

– 
– 
–  

– 
– 

0.9
(0.7)

305.7
317.2
2.2

(105.0)
(4.7)

Unallocated 
 and elimination 
£m 

Total
operations
£m

– 
(2.7) 
(2.7) 

(22.1) 
– 
(22.1) 

– 

– 
– 
– 
–  
– 

(22.1) 

– 
83.6 
83.6 

– 
(1,318.1) 
(1,318.1) 
(1,234.5) 

– 
– 

– 
– 
– 

(0.1) 
– 

1,599.6 
– 
1,599.6 

311.8 
(0.4)
311.4 

4.6 

(0.4)
(13.8)
9.2 
(0.7)
(2.4)

307.9 
(36.7)
271.2 
(49.1)
222.1 

2,704.1 
83.6 
2,787.7 

(227.6)
(1,318.1)
(1,545.7)
1,242.0 

0.8 
(2.8)

199.6 
207.6 
2.6 

(98.3)
(2.9)

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4 Segment information (continued) 
Revenues from external customers are split geographically as follows:

United Kingdom* 
Non United Kingdom 

2011/12 
£m 

1,729.4 
48.6 
1,778.0 

2010/11
£m

1,582.1
17.5
1,599.6

* United Kingdom revenue is revenue where the source of the supply is the United Kingdom. This includes Costa franchise income invoiced 
from the UK.

Non-current assets** are split geographically as follows:

United Kingdom 
Non United Kingdom 

**Non-current assets exclude financial assets.

5 Group operating profit
This is stated after charging/(crediting): 

Property operating lease payments

Minimum lease payments recognised as an operating lease expense:

Minimum lease payments attributable to the current period 
IAS 17 – impact of future minimum rental uplifts 

Contingent rents 
Total property rent 
Plant and machinery operating lease payments 
Operating lease payments 
Operating lease payments – sublease receipts 
Amortisation of intangible assets (note 13) 
Depreciation of property, plant and equipment (note 14) 
Cost of inventories recognised as an expense 
Employee benefits expense (note 7) 
Net foreign exchange differences 

Principal auditor’s fees
Audit of the Group financial statements 
Other fees to auditors:

Auditing the accounts of subsidiaries 
All other services 

6 Exceptional items and other non GAAP adjustments

Exceptional items before tax and interest:
Revenue

Refund of VAT on gaming machine income1 

Distribution costs

Net gain/(loss) on disposal of property, plant and equipment,  
and property reversions2 
Impairment of property, plant and equipment (note 15) 
Impairment reversal (note 15) 

2012 
£m 

2,769.2 
41.8 
2,811.0 

2011
£m

2,610.9
31.0
2,641.9

2011/12 
£m 

2010/11
£m

108.3 
2.8 
8.1 
119.2 
8.6 
127.8 
(1.4) 
4.7 
105.0 
233.4 
475.9 
0.2 

0.3 

0.2 
0.1 
0.6 

95.4
4.8
6.2
106.4
7.8
114.2
(1.2)
2.9 
98.3 
207.5 
437.9 
0.1 

0.3 

0.2 
0.2 
0.7 

2011/12 
£m 

2010/11
£m

– 

4.6

14.6 
(13.5) 
3.3 
4.4 

(0.4)
(13.0)
9.2 
(4.2)

63

 
 
 
 
 
 
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

6 Exceptional items and other non GAAP adjustments (continued)

Administrative expenses

Impairment of financial assets (note 18) 
Impairment of other intangibles (note 15) 
Sale of businesses3 

Net loss on disposal of fixed assets in joint ventures 
Share of impairment of fixed assets in joint ventures4 

Exceptional interest:
Interest on VAT refunded1 
Interest on exceptional tax5 
Movement in discount on provisions6 

Exceptional items before tax 

Other non GAAP adjustments made to underlying profit before tax to arrive at  
reported profit before tax:
Amortisation of acquired intangibles 
IAS 19 Income Statement charge for pension finance cost 

Items included in reported profit before tax, but excluded in arriving at underlying 
profit before tax 

Tax adjustments included in reported profit after tax, but excluded in arriving at  
underlying profit after tax
Tax on continuing exceptional items 
Exceptional tax items – capital allowances claims7 
Exceptional tax items – rolled over gains8 
Deferred tax relating to UK tax rate change 
Tax on non GAAP adjustment 

2011/12 
£m 

2010/11
£m

(0.9)  
(0.2) 
– 
(1.1) 

(0.2) 
– 
3.1 

– 
– 
(0.8) 
(0.8) 

2.3 

(2.6) 
(14.0) 
(16.6) 

(14.3) 

(2.5) 
16.6 
9.2 
17.0 
4.3 
44.6 

–
(0.8) 
(2.4) 
(3.2)

–
(0.7)
(3.5)

0.7 
(0.7)
(0.9)
(0.9)

(4.4)

(0.4)
(11.5)
(11.9)

(16.3)

(1.3) 
7.6 
16.7 
8.4 
3.2 
34.6 

1. 

 The £4.6m of VAT refunded had previously been charged on income from gaming machines operated in the restaurants of the Group. 
HMRC refunded the amount paid, plus accrued interest of £0.7m, on the basis of a ruling that VAT may not be applicable on certain 
types of gaming machine income. HMRC continues to appeal the ruling, but the Group does not consider it probable that an appeal 
will be successful. Accordingly no provision for repayment has been made although a contingent liability is disclosed in note 30. 
2.   During the year a net gain of £25.6m was recognised on disposals of property, plant and equipment, the majority of which relates 
to the sale and leaseback agreement for seven properties. In addition, a provision has been raised in relation to the properties that 
reverted to Whitbread following difficulties with Southern Cross. Furthermore a worsening of the property market has led to a further 
requirement of provision on the onerous contract portfolio. 

3.   Following a strategic review the Bulgarian and Czech businesses acquired as part of the Coffeeheaven acquisition were disposed of  

as going concerns. 

4.   An impairment review of the Costa operating stores in Russia resulted in an impairment of 74.1m Roubles. This is a joint venture 

partnership and hence the Group incurred a joint venture exceptional loss of £0.7m.

5.   The interest arising on late payment of an item claimed in a previous year, which is disputed, is included in exceptional interest charges.
6.   The interest arising from the unwinding of the discount rate within provisions is included in exceptional interest, reflecting the 

exceptional nature of the provisions created. 

7.   Following the abolition of Industrial Buildings Allowances for hotel buildings, the Group reviewed and resubmitted prior year capital 

allowance claims. These claims have now been agreed with HMRC.   

8.   Reduction in deferred tax liability on rolled over gains for differences between the tax deductible cost and accounts residual value of 

the reinvestment assets.

64

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7 Employee benefits expense

Wages and salaries 
Social security costs 
Pension costs 

2011/12 
£m 

441.8 
29.7 
4.4 
475.9 

2010/11
£m

407.1 
26.8 
4.0 
437.9 

Included in wages and salaries is a share-based payments expense of £8.0m (2010/11: £7.8m), which arises from 
transactions accounted for as equity-settled and cash-settled share-based payments.

The average number of persons directly employed in the business segments on a full time equivalent basis was 
as follows:

Hotels & Restaurants 
Costa 
Unallocated 
Total operations 

2011/12 
No. 

22,235 
8,196 
53 
30,484 

2010/11
No.

21,121 
6,747 
55 
27,923 

Excluded from the above are employees of joint ventures and associated undertakings.

Details of directors’ emoluments are disclosed in the Remuneration report on pages 35 to 44.

8 Finance (costs)/revenue

Finance costs
Bank loans and overdrafts 
Other loans 
Interest capitalised 

Net pension finance cost (note 32) 
Finance costs before exceptional items 
Movement in discount on provisions (note 6) 
Total finance costs 

Finance revenue
Bank interest receivable 
Other interest receivable 

Impact of ineffective portion of cash flow and fair value hedges
Total finance revenue 

2011/12 
£m 

2010/11
£m

(31.5) 
(0.2) 
3.1 
(28.6) 

(14.0) 
(42.6) 
(0.8) 
(43.4) 

0.4 
2.2 
2.6 

0.7
3.3 

(28.2)
(0.3)
2.8 
(25.7)

(11.5)
(37.2)
(0.9)
(38.1)

0.2 
1.2 
1.4 

– 
1.4 

65

 
 
 
 
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

9 Taxation

Consolidated income statement 

Current tax:

Current tax expense 
Adjustments in respect of current tax of previous periods 

Deferred tax:

Origination and reversal of temporary differences 
Adjustments in respect of previous periods 
Change in UK tax rate to 25% (2010/11: 27%) 

Tax reported in the consolidated income statement 

Consolidated statement of comprehensive income 

Current tax:
Pensions 
Deferred tax:

Cash flow hedge 
Pensions 
Change in UK tax rate to 25% (2010/11: 27%) – pension 
Change in UK tax rate to 25% (2010/11: 27%) – cash flow hedges 

Tax reported in other comprehensive income 

2011/12 
£m 

79.1 
(22.9) 
56.2 

6.6 
(6.0) 
(17.0) 
(16.4) 
39.8 

2011/12 
£m 

(22.2) 

(0.3) 
(27.9) 
8.2 
0.6 
(41.6) 

2010/11
£m

81.9 
(10.7)
71.2 

1.8 
(15.5)
(8.4)
(22.1)
49.1 

2010/11
£m

(10.9)

2.4 
(3.5)
3.4  
0.3  
(8.3)

A reconciliation of the tax charge applicable to profit from operating activities before tax at the statutory tax rate to 
the actual tax charge at the Group’s effective tax rate for the years ended 1 March 2012 and 3 March 2011 respectively 
is as follows:

Profit before tax as reported in the consolidated income statement 

Tax at current UK tax rate of 26.17% (2011: 28.00%) 
Effect of different tax rates in overseas companies 
Effect of joint ventures and associate 
Expenditure not allowable 
Adjustments to tax expense in respect of previous years 
Adjustments to deferred tax expense in respect of previous years 
Exceptional adjustments to deferred tax expense in respect of previous years 
Impact of change of tax rate on deferred tax balance 
Tax expense reported in the consolidated income statement 

The corporation tax balance is a liability of £15.4m (2011: liability of £15.4m).

2011/12 
£m 

305.8 

80.0 
3.0 
(0.4) 
3.1 
(22.9) 
3.2 
(9.2) 
(17.0) 
39.8 

2010/11
£m

271.2 

76.0 
1.9 
0.6 
5.2 
(10.7)
(2.9) 
(12.6)
(8.4)
49.1 

Deferred tax
Deferred tax relates to the following:

Deferred tax liabilities
Accelerated capital allowances 
Rolled over gains and property revaluations 
Gross deferred tax liabilities 

Deferred tax assets
Pensions 
Other 
Gross deferred tax assets 
Deferred tax expense 
Net deferred tax liability 

66

Consolidated 
balance sheet 

Consolidated
income statement

2012 
£m 

62.8 
163.3 
226.1 

(114.4) 
(5.8) 
(120.2) 

105.9 

2011 
£m 

104.9 
138.2 
243.1 

(93.7) 
(6.7) 
(100.4) 

142.7 

2011/12 
£m 

(41.8) 
26.4 

(1.1) 
0.1 

(16.4) 

2010/11
£m

(0.2) 
(21.5)

(0.7)
0.3 

(22.1)

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
 
 
9 Taxation (continued)
Total deferred tax liabilities released as a result of disposals during the year was £0.6m (2011: £nil).

The Group has incurred overseas tax losses which, subject to any local restrictions, can be carried forward and offset 
against future taxable profits in the companies in which they arose. The Group carries out an annual assessment of the 
recoverability of these losses and does not think it appropriate at this stage to recognise any deferred tax asset. If the 
Group were to recognise these deferred tax assets in their entirety, profits would increase by £5.1m (2011: £4.9m).

Following the enactment of the Finance Act 2009, the Group considers that the receipts of unremitted earnings from 
overseas entities would be exempt from UK tax and therefore the temporary difference in relation to unremitted 
earnings is £nil.

Tax relief on total interest capitalised amounts to £0.8m (2011: £0.8m).

Factors affecting the tax charge for future years 
The Finance Act 2011 reduced the main rate of UK corporation tax to 26% from 1 April 2011 and to 25% from 1 April 
2012. The effect of the new rate is to reduce the deferred tax provision by a net £9.3m, comprising a credit of £17.0m 
to the Income Statement, a charge of £8.8m to the Consolidated Statement of Comprehensive Income, and a reserves 
movement of £1.1m.

In his budget of 21 March 2012, the Chancellor of the Exchequer announced an additional 1% reduction in the rate of 
UK corporation tax, with effect from April 2012. Further changes to corporation tax are also proposed, to reduce the 
main rate by 1% per annum to 22% by 1 April 2014. These changes had not been substantively enacted at the balance 
sheet date and consequently are not included in these financial statements. The effect of these proposed reductions 
would be to reduce the net deferred tax liability by £11.4m. Further tax changes are a reduction from 1 April 2012 in the 
rate of capital allowances applicable to plant and machinery and to integral features from 20% to 18% and from 10% to 
8% respectively.

10 Business combinations
There have been no acquisitions in the year.

Prior year business combinations
In 2010/11, Costa Limited acquired the entire issued share capital of Coffee Nation for a total consideration of 
£59.5m paid in cash. Goodwill of £41.0m was recognised. There have been no adjustments to the provisional fair 
values allocated and disclosed in the financial statements of 2010/11. The fair and book value of assets acquired in 
2010/11 were:

Property, plant and equipment (note 14) 
Inventories 
Trade and other receivables 
Deferred tax asset 
Trade and other payables 
Net assets 
Intangible assets in relation to the acquired brand name 
Intangible assets in relation to the acquired technology 
Intangible assets in relation to the customer relationships 
Deferred tax liability in relation to the above intangibles 
Goodwill arising on acquisition 

Book 
value 
£m 

7.0 
1.7 
1.6 
1.1 
(2.3) 
9.1 

9.1 

Fair value
to Group
£m

6.6 
1.6 
1.5 
1.1
(2.8)
8.0 
0.5 
8.0 
5.9 
(3.9)
41.0
59.5 

67

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

11 Earnings per share
The basic earnings per share figures are calculated by dividing the net profit for the year attributable to ordinary 
shareholders, therefore before non–controlling interests, by the weighted average number of ordinary shares in issue 
during the year after deducting treasury shares and shares held by an independently managed employee share 
ownership trust (ESOT).

The diluted earnings per share figures allow for the dilutive effect of the conversion into ordinary shares of the weighted 
average number of options outstanding during the period. Where the share price at the year end is lower than the 
option price the options become anti–dilutive and are excluded from the calculation. The number of such options was  
nil (2011: nil).

The numbers of shares used for the earnings per share calculations are as follows: 

Basic weighted average number of ordinary shares 
Effect of dilution – share options 
Diluted weighted average number of ordinary shares 

2011/12 
million 

176.4 
0.4 
176.8 

2010/11
million

175.6 
0.6 
176.2 

The total number of shares in issue at the year end, as used in the calculation of the basic weighted average number of 
ordinary shares, was 192.0m less 14.1m treasury shares held by Whitbread PLC and 0.9m held by the ESOT (2011: 191.4m 
less 14.2m treasury shares held by Whitbread PLC and 0.9m held by the ESOT).

The profits used for the earnings per share calculations are as follows:

Profit for the year attributable to parent shareholders 
Exceptional items – gross 
Exceptional items – taxation 
Profit for the year before exceptional items attributable to parent shareholders 
Non GAAP adjustments – gross 
Non GAAP adjustments – taxation 
Underlying profit for the year attributable to parent shareholders 

Basic for profit for the year 
Exceptional items – gross 
Exceptional items – taxation 
Basic for profit before exceptional items for the year 
Non GAAP adjustments – gross 
Non GAAP adjustments – taxation 
Basic for underlying profit for the year1 

Diluted for profit for the year 
Diluted for profit before exceptional items for the year 
Diluted for underlying profit for the year1 

2011/12 
£m 

267.3 
(2.3) 
(40.3) 
224.7 
16.6 
(4.3) 
237.0 

2011/12 
pence 

151.53 
 (1.30) 
(22.85) 
127.38 
9.41 
(2.44) 
134.35 

151.19 
127.09 
134.05 

2010/11
£m

223.3 
4.4 
(31.4)
196.3 
11.9 
(3.2)
205.0 

2010/11
pence

127.16 
2.51 
(17.88)
111.79 
6.78 
(1.82)
116.75 

126.73 
111.41 
116.35 

1The definition for underlying has been amended and therefore the prior year numbers have been recalculated to reflect this.

68

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
12 Dividends paid and proposed

2011/12 

2010/11

Final dividend relating to the prior year 
Settled via scrip issue (note 28) 
Paid in the year 

Interim dividend for the current year 
Settled via scrip issue (note 28) 
Paid in the year 

Total equity dividends paid in the year 

Dividends on other shares:

B share dividend 
C share dividend 

Total dividends paid 

Proposed for approval at Annual General Meeting:

Equity dividends on ordinary shares:
Final dividend for the current year 

13 Intangible assets

pence per 
share 

33.25 

17.50 

1.18 
1.28 

pence per
share 

28.35 

11.25 

1.60 
1.01 

£m 

58.6 
(1.5) 
57.1 

31.0 
(1.1) 
29.9 

87.0 

– 
– 
– 

87.0 

£m

49.7
(1.7)
48.0

19.7
(6.2)
13.5 

61.5 

–
–
–

61.5

33.75 

59.7 

33.25 

58.6

Goodwill 
£m 

Brand 
£m 

Customer 
relationships 
£m 

IT software  
and  
technology 
£m 

Other 
£m 

Total
£m

Cost
At 4 March 2010 
Additions 
Businesses acquired 
At 3 March 2011 
Additions 
Transferred 
At 1 March 2012 

Amortisation and impairment
At 4 March 2010 
Amortisation during the year 
Impairment 
At 3 March 2011 
Amortisation during the year 
Transfers 
Impairment 
At 1 March 2012 

 135.8  
  –   
 41.0  
 176.8  
  –   
–   

176.8 

–   
–    
– 
–    
–   
–   
–   
  –    

Net book value at 1 March 2012 

Net book value at 3 March 2011 

 176.8  

 176.8  

 5.1 
–   
 0.5  
 5.6  
–   
–   

5.6 

–   

 (0.4)
– 
 (0.4)
(0.6)   
–   
(0.2)   
 (1.2) 

 4.4  

 5.2  

–    
–    

 5.9  
 5.9  
–   
–   

5.9 

–    
–    
– 
–    
(0.4)   
–   
–   
 (0.4)    

 5.5  

 5.9  

 41.1  
 2.6 
 8.0 
 51.7  
0.9   
12.3   
64.9 

 (34.0) 
 (2.3) 
– 
 (36.3) 

(3.6)   
(7.3)   
–   
 (47.2) 

 17.7  

 15.4  

 2.9  
–    
–    

 2.9  
1.3   
–   

4.2 

 (0.9) 
 (0.2) 
(0.8) 
 (1.9) 
(0.1)   
–   
–   
 (2.0) 

 184.9  
 2.6  
 55.4 
 242.9 
2.2    
12.3    
257.4 

 (34.9) 
 (2.9) 
(0.8)  
 (38.6)

(4.7)    
(7.3)     
(0.2)     

 (50.8)

 2.2  

 206.6 

 1.0  

 204.3 

Included in the amortisation for the year is the amortisation relating to acquired intangibles amounting to £2.6m 
(2010/11: £0.4m).

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

13 Intangible assets (continued)
The carrying amount of goodwill allocated by segment is presented below:

Hotels & Restaurants 
Costa 
Total 

2012 
£m 

112.6 
64.2 
176.8 

2011
£m

112.6 
64.2 
176.8 

The carrying amount of goodwill at 1 March 2012 is comprised of £112.6m for Hotels & Restaurants and £64.2m for 
Costa. The Hotels & Restaurants CGU and the Costa CGU are also operating segments and represent the lowest level 
within the Group at which goodwill is monitored for internal management purposes. 

The brand intangible asset arose with the acquisitions of Coffeeheaven and of Coffee Nation in previous financial 
years. It is being amortised over a period of two to 15 years.  

The customer relationships asset arose with the acquisition of Coffee Nation in the previous financial year. It is being 
amortised over a period of 15 years.

IT software and technology has been assessed as having finite lives and will be amortised under the straight-line 
method over periods ranging from three to 10 years from the date it became fully operational.

Other intangibles
Other intangibles comprise Costa overseas trading licences and the franchise fee and brand name agreements 
acquired with the Premier Lodge business.  

The trading licences, which have a carrying value of £1.8m (2011: £0.6m), are deemed to have an infinite life as there 
is no time limit associated with them. The franchise fee and brand name agreements are being amortised over their 
estimated useful economic lives of periods up to 15 years.

Capital expenditure commitments
Capital expenditure commitments in relation to intangible assets at the year end amounted to £nil (2011: £0.2m). 

14 Property, plant and equipment

Cost
At 4 March 2010 
Additions 
Businesses acquired 
Interest capitalised 
Reclassified 
Assets written off 
Foreign currency adjustment 
Movements to held for sale in the year 
Disposals 
At 3 March 2011 
Additions 
Interest capitalised 
Reclassified 
Assets written off 
Foreign currency adjustment 
Transfers 
Disposals 
At 1 March 2012 

70

Land and 
buildings 
£m 

Plant and
equipment 
£m 

 1,980.3  
 99.5  

  –    

 2.8  
 0.3  
 (0.8) 
 (0.5) 
 (5.0) 
 (2.4) 
2,074.2 
 135.6 
3.1 
(5.0) 
  (2.2) 

(1.6)   
–   
(27.3)   

2,176.8 

788.0  
 108.1  
 6.6  
  –    
 (0.3) 
 (55.8) 
 (0.4) 
 (1.9) 
 (1.8) 
842.5 
181.6 

–   
5.0 
(45.9) 
(0.1) 
(12.3) 
(8.6) 
962.2 

Total
£m

2,768.3 
 207.6  
 6.6  
2.8  
–     

 (56.6)
 (0.9)
 (6.9)
 (4.2)
2,916.7 
317.2 
3.1

–  
(48.1)
(1.7)
(12.3)
(35.9)
3,139.0 

whitbread.co.ukConsolidated accounts 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
14 Property, plant and equipment (continued)

Land and 
buildings 
£m 

Plant and
equipment 
£m 

Depreciation and impairment 
At 4 March 2010  
Depreciation charge for the year 
Impairment (note 15) 
Depreciation written off 
Foreign currency adjustment 
Movements to held for sale in the year  
Disposals 
At 3 March 2011  
Depreciation charge for the year 
Reclassified
Impairment (note 15)
Depreciation on assets written off
Foreign currency adjustment
Transfers
Disposals
At 1 March 2012 

Net book value at 1 March 2012 

Net book value at 3 March 2011 

Capital expenditure commitments 

 (161.1) 
 (18.6) 
 (1.8) 
 0.3  
 0.1  
 2.5  
 1.1  
 (177.5) 

(11.5)   
2.3   
(7.2)   
2.2   
–   
–   
2.5   
 (189.2) 

 1,987.6  

 1,896.7  

Capital expenditure commitments for property, plant and equipment for which
no provision has been made 

 (296.5) 
 (79.7) 
 (1.6) 
 52.2  
 0.1  
 1.2  
 1.0  
 (323.3) 

(93.5)   
(2.3)   
(3.0)   
41.9   
0.1   
7.3   
3.5   
 (369.3) 

 592.9  

 519.2  

2012 
£m 

62.0 

Total
£m

 (457.6)
 (98.3)
 (3.4)
 52.5 
 0.2 
 3.7 
 2.1 
(500.8)
(105.0)   
–   
(10.2)   
44.1   
0.1   
7.3   
6.0  
(558.5)

 2,580.5 

 2,415.9 

2011
£m

63.9

In addition to the capital expenditure commitments disclosed above, the Group has also signed agreements with 
certain third parties to develop new trading outlets within the Hotels & Restaurants strategic business unit as part of 
its pipeline. These developments are dependent on the outcome of future events such as the granting of planning 
permission, and consequently do not represent a binding capital commitment at the year end. The directors consider 
that developments likely to proceed as planned will result in further capital investment of £179.3m over the next five 
years (2011: £169.1m).

Capitalised interest 
Interest capitalised during the year amounted to £3.1m, using an average rate of 5.4% (2010/11: £2.8m, using an average 
rate of 5.0%).

Assets held for sale 
During the year, no property assets (2010/11: £3.3m) were transferred to assets held for sale. Property assets sold 
during the year had a net book value of £3.4m (2010/11: £1.2m), and two trading sites with a combined net book value 
of £0.6m (2010/11: £4.0m) continued to be classified as assets held for sale at the year end. 

71

 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
At 1 March 2012
Notes to the consolidated  
financial statements 

15 Impairment
During the year impairment losses of £13.5m (2010/11: £13.0m) and impairment reversals of £3.3m (2010/11: £9.2m) 
were recognised.

Impairment losses

Hotels & Restaurants 
Costa 

Impairment reversals

Hotels & Restaurants 
Costa 

Total 

2011/12 

Property, 
plant and 
equipment 
£m 

12.8 
0.7 

(2.8) 
(0.5) 
10.2 

2010/11

Property,
plant and
equipment
£m

12.1 
0.9 

(7.9)
(1.3)
3.8

Property, plant and equipment
The Group considers each trading outlet to be a CGU and each CGU is reviewed annually for indicators of impairment.

In assessing whether an asset has been impaired, the carrying amount of the CGU is compared to its recoverable 
amount. The recoverable amount is the higher of its fair value less costs to sell and its value in use. In the absence  
of any information about the fair value of a CGU, the recoverable amount is deemed to be its value in use.

The Group estimates value in use using a discounted cash flow model, which applies a pre-tax discount rate of 
9.3% in the UK with geographic specific percentages overseas (2010/11: 9.7%). The future cash flows are based 
on assumptions from the business plans and cover a five year period. These business plans and forecasts include 
management’s most recent view of medium-term trading prospects. Cash flows beyond this period are extrapolated 
using a growth rate based upon the relevant country's inflation target. For the UK this is 2.0% (2010/11: 2.0%).

The events and circumstances that led to the impairment charge of £13.5m are set out below:

Hotels & Restaurants
The impairment of £12.8m at 16 sites in this strategic business unit was driven by a number of factors:

• Changes in the local competitive environment in which the hotels are situated 
• Economic climate affecting some key regions
•  High asset prices in the market at the point of acquisition for acquired sites which also anticipated higher growth 

rates at that time than are now expected.

Costa
Six UK Costa sites, two sites in Shanghai and five in the Coffeeheaven business all with an established trend of poor 
performance against the required capital investment have been impaired by £0.7m where their expected future cash 
flows have fallen to such a level that their value in use is below carrying value.

Impairment reversals
Following an improvement in trading performance and an increase in amounts of estimated future cash flows of 
previously impaired sites, reversals of £3.3m have been recognised, £2.8m in Hotels & Restaurants and £0.5m in Costa.

Sensitivity to changes in assumptions 
The level of impairment is predominantly dependent upon judgements used in arriving at future growth rates  
and the discount rate applied to cash flow projections. The impact on the impairment charge of applying  
different assumptions to the growth rates used in the five year business plan and in the pre-tax discount rates  
would be as follows:

Incremental impairment charge 

Impairment if business plan growth rates were reduced by 1ppt 
Impairment if discount rate was increased by 1ppt 

Hotels & 
Restaurants 
£m 

5.0 
4.6 

Costa 
£m 

– 
– 

Total
£m

5.0
4.6

72

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
15 Impairment (continued)
Goodwill
Goodwill acquired through business combinations is allocated to groups of CGUs at strategic business unit level, being 
the level at which management monitor goodwill.

The recoverable amount is the higher of fair value less costs to sell and value in use. In the absence of a recent market 
transaction the recoverable amount is determined from value in use calculations. This is calculated using the five year 
business plans approved by senior management. The key assumptions in these calculations relate to revenue and the 
increase in rooms. The calculation is most sensitive to revenue assumptions, however senior management believe 
that the assumptions used are reasonable. Cash flows beyond this period are extrapolated using a 2.0% growth rate 
(2010/11: 2.0%). The pre-tax discount rate applied to cash flow projections is 9.3% (2010/11: 9.7%).

The resultant impairment review required no impairment of goodwill allocated to either the Hotels & Restaurants CGU  
or the Costa CGU.

Brand
The brand intangible asset comprises Coffeeheaven and Coffee Nation brand names. Costa have reviewed the brand 
intangible asset in relation to Coffee Nation and impaired it down by £0.2m to nil value reflecting the quicker than 
expected rebranding of Coffee Nation machines to Costa Express (2010/11: £nil).

16 Investment in joint ventures

Principal joint ventures 

Investment held by 

Premier Inn Hotels LLC 

PTI Middle East 
Limited 
Costa International 
Limited 

Rosworth Investments  
Limited1 
Hualian Costa (Beijing) Food  Costa Beijing 
& Beverage Management 
Company Limited 

Limited 

% equity interest

Principal 
activity 

Hotels 

Holding 
company 
Coffee 
shops 

Country of 
incorporation 

United Arab 
Emirates 
Cyprus 

China 

2012 

49.0  

50.0 

50.0  

1Rosworth Investments hold an investment in a subsidiary in Russia that operates coffee shops. 

The following table provides summarised information of the Group’s investment in joint ventures:

Share of joint ventures’ balance sheets 

Current assets 
Non-current assets 
Share of gross assets 
Current liabilities 
Non-current liabilities 
Share of gross liabilities 
Loans to joint ventures 
Share of net assets 

Share of joint ventures’ revenue and expenses 

Revenue 
Cost of sales 
Administrative expenses 
Finance costs 
Operating loss before tax and exceptionals 
Disposal of fixed assets 
Impairment of fixed assets 
Loss before tax 
Tax
Net loss 

2012 
£m 

5.4 
40.9 
46.3 
(3.6) 
(28.8) 
(32.4) 
4.8 
18.7 

2011/12 
£m 

14.1 
(2.8) 
(10.8) 
(1.0) 
(0.5) 
(0.2) 
– 
(0.7) 
–
(0.7) 

2011

49.0 

50.0 

50.0 

2011
£m 

4.5 
34.2 
38.7 
(2.5)
(23.6)
(26.1)
4.8 
17.4 

2010/11 
£m 

9.5 
(1.7)
(8.9)
(1.0)
(2.1)
–
(0.7)
(2.8)
–  
(2.8)

At 1 March 2012 the Group’s share of the capital commitments of its joint ventures amounted to £7.3m (2011: £5.9m).

73

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
  
 
 
 
    
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

17 Investment in associate

Principal associate 

Investment held by 

Principal 
activity 

Country of 
incorporation 

Morrison Street Hotel Limited  Whitbread Group PLC  Hotels  

Scotland    

% equity interest

2012 

40.0 

The associate is a private entity which is not listed on any public exchange and therefore there is no published 
quotation price for the fair value of this investment.

The following table provides summarised information of the Group’s investment in the associated undertaking:

Share of associate’s balance sheet 

Current assets 
Non-current assets 
Share of gross assets 
Current liabilities 
Non-current liabilities 
Share of gross liabilities 
Share of net assets 

Share of associate’s revenue and profit 

Revenue 
Profit 

18 Other financial assets – non-current

Opening cost or valuation 
Impairment 
Closing cost or valuation 

2012 
£m 

1.5 
5.2 
6.7 
(0.4) 
(4.7) 
(5.1) 
1.6 

2011/12 
£m 

2.9 
0.9 

2012 
£m 

0.9 
(0.9) 
– 

2011

40.0

2011
£m

1.3 
5.2 
6.5 
(0.5)
(4.6)
(5.1)
1.4 

2010/11 
£m 

2.8 
0.8 

2011
£m 

0.9 
–  
0.9 

The Group’s other financial asset related to an investment in a German hotel which was held at fair value. This asset 
has been assessed and the Group believe that its value is impaired. 

19 Inventories

Raw materials and consumables (at cost) 
Finished goods (at cost) 
Total inventories at lower of cost and net realisable value 

20 Trade and other receivables

Trade receivables 
Prepayments and accrued income 
Other receivables 

Analysed as: 
Current 
Non-current – other receivables 

Trade and other receivables are non-interest bearing and are generally on 30 day terms.

The provision for impairment of receivables at 1 March 2012 was £3.6m (2011: £3.3m).

74

2012 
£m 

3.9 
19.2 
23.1 

2012 
£m 

47.7 
32.9 
8.0 
88.6 

85.0 
3.6 
88.6 

2011
£m

2.1 
16.3 
18.4 

2011
£m 

49.9 
29.7 
7.6 
87.2 

84.3 
2.9 
87.2 

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
20 Trade and other receivables (continued)

The ageing analysis of trade receivables is as follows: 

Neither past due nor impaired 
Less than 30 days 
Between 30 and 60 days 
Greater than 60 days 

21 Cash and cash equivalents

Cash at bank and in hand 
Short-term deposits 

2012 
£m 

39.0 
7.6 
0.7 
0.4 
47.7 

2012 
£m 

40.3 
– 
40.3 

2011
£m 

39.2 
5.9 
1.4 
3.4 
49.9 

2011
£m 

33.9 
4.3 
38.2 

Short-term deposits are made for varying periods of between one day and one month depending on the immediate 
cash requirements of the Group. They earn interest at the respective short-term deposit rates. The fair value of cash 
and cash equivalents is £40.3m (2011: £38.2m).

For the purposes of the Consolidated Cash Flow Statement, cash and cash equivalents comprise the following:

Cash at bank and in hand 
Short-term deposits 
Bank overdrafts (note 23) 

22 Financial liabilities

Bank overdrafts 
Short-term borrowings 

Unsecured
Other loans 
Revolving credit facility (£650m) 
Revolving credit facility (£700m) 
Revolving credit facility (£455m) 
Private placement loan notes 
Total 

2012 
£m 

40.3 
– 
(0.7) 
39.6 

2011
£m 

33.9 
4.3 
(4.0)
34.2 

Maturity 

On demand 
On demand 

2010 to 2014 
2016 
n/a 
n/a 
2017 to 2022 

Current 

Non-current

2012 
£m 

0.7 
13.5 
14.2 

– 
– 
– 
– 
– 
14.2 

2011 
£m 

4.0 
– 
4.0 

0.2 
– 
– 
– 
– 
4.2 

2012 
£m 

– 
– 
– 

– 
272.9 
– 
– 
257.5 
530.4 

2011
£m

– 
– 
– 

0.5 
– 
426.1 
–  
95.3  
521.9 

Short-term borrowings
Short-term borrowings are typically overnight borrowings, repayable on demand. Interest rates are variable and linked 
to LIBOR.

Revolving credit facility (£650m)
The revolving facility was entered into on 4 November 2011 and runs until November 2016. Loans have variable interest 
rates linked to LIBOR. The facility is multi-currency. 

Revolving credit facility (£700m)
With the introduction of the £650m facility, this facility was cancelled.

Revolving credit facility (£455m)
With the introduction of the £650m facility, this facility was cancelled.

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

22 Financial liabilities (continued)
Private placement loan notes
The Group completed a financing transaction in the United States Private Placement market on 6 September 2011 with 
issue notes amounting to $210m and £25m. This is in addition to the transaction entered into in the previous financial 
year. The Group now holds loan notes with coupons and maturities as shown in the following table:

Title 

Series A loan notes 
Series B loan notes  
Series C loan notes  
Series A loan notes  
Series B loan notes  
Series C loan notes 
Series D loan notes 

Year issued 

Principal value 

Maturity 

Coupon

2010 
2010 
2010 
201 1 
201 1 
201 1 
201 1 

$40.0m 
$75.0m 
£25.0m 
$60.0m 
$56.5m 
$93.5m 
£25.0m 

13-Aug-17 
13-Aug-20 
13-Aug-20 
26-Jan-19 
26-Jan-19 
26-Jan-22 
06-Sep-21 

4.55%
5.23%
5.19%
3.92%
4.12%
4.86%
4.89%

Following the issue of loan notes in September 2011, the Group then entered into a number of cross-currency swap 
agreements which swapped USD to GBP at 1.5978 giving a total funding of £156.4m. In addition the Group receives 
interest payments which match the rates payable under the notes of between 4.2% and 5.1% and pays between 4.3% and 
5.2%. These swaps eliminate any foreign exchange risk on interest rates or on the repayment of the principal borrowed.

These swaps have been formally designated as cash flow hedges and expire in line with the loan notes.

An analysis of the interest rate profile and the maturity of the borrowings, together with related interest rate swaps, 
is as follows: 

Year ended 1 March 2012 

Fixed rate  
Fixed to floating rate swaps 
Floating to fixed interest rate swaps 

Floating rate 
Fixed to floating rate swaps 
Floating to fixed interest rate swaps 

Total 

Year ended 3 March 2011 

Fixed rate 
Fixed to floating rate swaps 
Floating to fixed interest rate swaps

Floating rate 
Fixed to floating rate swaps 
Floating to fixed interest rate swaps

Within 
1 year 
£m 

–  
– 
100.0 
100.0 

14.2 
– 
(100.0) 
(85.8) 

14.2 

Within 
1 year 
£m 

0.2 
– 
200.0 
200.2 

4.0
–

(200.0) 
(196.0) 

1–2 
years 
£m 

–  
– 
– 
– 

– 
– 
– 
– 

– 

1–2 
years 
£m 

0.2 
– 
100.0 
100.2 

426.1 
– 
(100.0) 
326.1 

2–5 
years 
£m 

–  
– 
50.0 
50.0 

272.9 
– 
(50.0) 
222.9 

Over
5 years 
£m 

257.5  
(50.1) 
50.0 
257.4 

– 
50.1 
(50.0) 
0.1 

Total
£m

257.5
(50.1)
200.0
407.4

287.1 
50.1 
(200.0) 
137.2 

272.9 

257.5 

544.6

2–5 
years 
£m 

0.3
–
– 
0.3 

–
–
– 
– 

Over
5 years 
£m 

95.3 
(50.1) 
100.0 
145.2 

– 
50.1 
(100.0) 
(49.9) 

Total
£m 

96.0 
(50.1) 
400.0 
445.9 

430.1 
50.1 
(400.0)
80.2 

Total 

4.2 

426.3 

0.3 

95.3 

526.1 

Maturity analysis is grouped by when the debt is contracted to mature rather than by repricing dates, as allowed  
under IFRS.

The swaps with maturities beyond the life of the current revolving credit facilities (2016) are in place to hedge against 
the core level of debt the Group will hold.

The carrying amount of the Group’s borrowings is denominated in sterling and US dollars. 

At 1 March 2012, the Group had available £373.0m (2011: £503.9m) of undrawn committed borrowing facilities in 
respect of revolving credit facilities on which all conditions precedent had been met. 

76

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
23 Movements in cash and net debt

Year ended 1 March 2012 

Cash at bank and in hand 
Overdrafts 
Cash and cash equivalents 

Short-term bank borrowings 
Loan capital under one year 
Loan capital over one year 
Total loan capital 
Net debt 

Year ended 3 March 2011 

Cash at bank and in hand 
Overdrafts 
Cash and cash equivalents 

Short-term bank borrowings 
Loan capital under one year 
Loan capital over one year 
Total loan capital 
Net debt 

24 Provisions

At 4 March 2010 
Unwinding of discount rate 
Utilised 
Transferred 
At 3 March 2011 
Created 
Unwinding of discount rate 
Utilised 
Transferred 
At 1 March 2012 

Analysed as:
Current 
Non-current 

3 March 
2011 
£m 

Cost of 
borrowings 
£m 

Cash flow 
£m 

Foreign 

Fair value  Amortisation 
adjustments  of premiums 
exchange  to loan capital  and discounts 
£m 

£m 

£m 

1 March 2012
£m

38.2 
(4.0) 
34.2 

– 
(0.2) 
(521.9) 
(522.1) 
(487.9) 

–  
–  
– 

– 
–  
–  
5.4 
5.4 

– 
– 
5.3 

(13.5) 
– 
– 
(5.8) 
(14.0) 

– 
– 
0.1 

– 
– 
– 
– 
0.1 

– 
– 
– 

– 
– 
– 
(6.4) 
(6.4) 

– 
– 
– 

– 
– 
– 
(1.5) 
(1.5) 

40.3
(0.7)
39.6 

(13.5)
–
(530.4)
(530.4)
(504.3)

4 March 
2010 
£m 

Cost of 
borrowings 
£m 

Cash flow 
£m 

Foreign 

Fair value  Amortisation 
adjustments  of premiums 
exchange  to loan capital  and discounts  3 March 2011
£m

£m 

£m 

£m 

47.0 
(5.5) 
41.5 

(25.5) 
(0.4) 
(529.0) 
(529.4) 
(513.4) 

– 
– 
– 

– 
– 
– 
1.1 
1.1 

– 
– 
(7.1) 

25.5 
– 
– 
2.3 
20.7 

– 
– 
(0.2) 

– 
– 
– 
– 
(0.2) 

– 
– 
– 

– 
– 
– 
4.7 
4.7 

– 
– 
– 

– 
– 
– 
(0.8) 
(0.8) 

38.2 
(4.0)
34.2 

–
(0.2)
(521.9)
(522.1)
(487.9)

Onerous contracts 
£m 

Reorganisation 
£m 

 44.7  
 0.9  
 (9.4) 
 0.6  
 36.8  
 11.0   
 0.8   
 (8.0)   
  –  
 40.6  

 10.7   
 29.9   
 40.6   

 1.3  
  –   
 (0.1) 

  –    

 1.2  
  –   
  –   
 (1.2) 
  – 
  –   

  –   
  –   
  –   

Other 
£m 

 7.8  
  –   
  –   
 (0.6) 
 7.2  
  –   
  –   
  –   
  –   
 7.2  

  –   
 7.2   
 7.2   

Total
£m

 53.8 
 0.9 
 (9.5)
  –   

 45.2 
11.0   
0.8   
 (9.2)  
  –  
 47.8 

 10.7  
 37.1  
 47.8  

Onerous contracts
Onerous contract provisions relate primarily to property reversions. Provision is made for rent and other property 
related costs for the period that a sub-let or assignment of the lease is not possible.

Where the property is deemed likely to be assigned, provision is made for the best estimate of the reverse lease 
premium payable on the assignment. Where the property is deemed likely to be sub-let, the rental income and the 
timing of the cash flows are estimated by both internal and external property specialists and a provision is maintained 
for the cost incurred by the Group.

Onerous lease provisions are discounted using a discount rate of 3.74% (2011: 3.74%) based on an approximation for 
a risk-free rate. The amount and timing of the cash outflows are subject to variations. The Group utilises the skills and 
expertise of both internal and external property experts to determine the provision held.

Provisions are expected to be utilised over a period of up to 25 years. 

77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
At 1 March 2012
Notes to the consolidated  
financial statements 

24 Provisions (continued)
Reorganisation
The reorganisation provision related to the final redundancy costs of the IT simplification project. The provision has 
now been fully utilised.

Other
Other provisions relate to warranties given on the disposal of businesses. These are expected to be used over periods 
of up to five years.

25 Financial risk management objectives and policies
The Group’s principal financial instruments, other than derivatives, comprise bank loans, private placement loans, cash 
and short-term deposits. The Group’s financial instrument policies can be found in the accounting policies in note 2. The 
Board agrees policies for managing the risks summarised below:

Interest rate risk
The Group’s exposure to market risk for changes in interest rates relates primarily to the Group’s long-term sterling 
debt obligations. Interest rate swaps are used to achieve the desired mix of fixed and floating rate debt. The Group’s 
policy is to fix, on a long-term basis, between 35% and 65% of projected net interest cost over the next 15 years, 
which is beyond the life of the Group’s existing revolving credit facilities. This policy reduces the Group’s exposure 
to the consequences of interest rate fluctuations. Most of the swaps held at the balance sheet date were entered 
into in January 2007 as part of a long-term fixing strategy. At the year end, £407.4m (74.8%) of Group debt was 
fixed for an average of 5.50 years (2011: £445.9m, 84.7%, for 3.75 years), using floating rate borrowings and interest 
rate swaps. The intention is that the fixed rate debt ratio will reduce going forward as £100m of fixed rate debt 
expires within the financial year. The average rate of interest on this fixed rate debt was 5.3% (2010/11: 5.5%).

Although the private placement loan notes are US dollar denominated, cross-currency swaps mean that the interest 
rate risk is effectively sterling only.

In accordance with IFRS 7, the Group has undertaken sensitivity analysis on its financial instruments which are affected 
by changes in interest rates. This analysis has been prepared on the basis of a constant amount of net debt, a constant 
ratio of fixed to floating interest rates, and on the basis of the hedging instruments in place at 1 March 2012 and  
3 March 2011 respectively. Consequently, the analysis relates to the situation at those dates and is not representative  
of the years then ended. The following assumptions were made:

•  Balance sheet sensitivity to interest rates applies only to derivative financial instruments, as the carrying value of 

debt and deposits does not change as interest rates move;

•  Gains or losses are recognised in equity or the income statement in line with the accounting policies set out in 

note 2; and 

• Cash flow hedges were effective.

Based on the Group’s net debt position at the year end a 1ppt change in interest rates would affect the Group’s profit 
before tax by approximately £1.3m (2010/11: £0.7m), and equity by approximately £7.8m (2011: £11.3m).

Liquidity risk
In its funding strategy the Group’s objective is to maintain a balance between the continuity of funding and flexibility 
through the use of overdrafts and bank loans. This strategy includes monitoring the maturity of financial liabilities to 
avoid the risk of a shortage of funds.

Excess cash used in managing liquidity is placed on interest-bearing deposit with maturities fixed at no more than 
three months. Short-term flexibility is achieved through the use of short-term borrowing on the money markets.

78

whitbread.co.ukConsolidated accounts25 Financial risk management objectives and policies (continued)
The tables below summarise the maturity profile of the Group’s financial liabilities at 1 March 2012 and 3 March 2011 
based on contractual undiscounted payments, including interest:

1 March 2012 

  On demand 
£m 

Less than 
3 months 
£m 

Interest-bearing loans and borrowings 
Derivative financial instruments 
Trade and other payables 
Accrued financial liabilities 
Provisions in respect of financial liabilities

14.2 
– 
–  
–  
–  
14.2  

0.7 
3.3 
159.3  
–  
2.7  
166.0  

3 March 2011 

  On demand 
£m 

Less than 
3 months 
£m 

Interest-bearing loans and borrowings 
Derivative financial instruments 
Trade and other payables 
Accrued financial liabilities 
Provisions in respect of financial liabilities 

 4.0  
–  
–  
  – 
–  
 4.0  

 2.9  
 8.2  
 149.1  
–  
 3.1  
 163.3  

3-12 
months 
£m 

12.7 
3.3  
–  
105.5  
8.0  
129.5  

3-12 
months 
£m 

 7.1  
 8.2  
– 
 88.6  
 9.9  
 113.8  

Credit risk
There are no significant concentrations of credit risk within the Group.

1-5 
years 
£m 

More than 
5 years 
£m 

322.6 
13.7  
16.4  
–  
18.5  
371.2  

298.0 
7.6  
–  
–  
18.6  
324.2  

1-5 
years 
£m 

More than 
5 years 
£m 

 447.4  
 16.5  
– 
 15.2  
 15.7  
 494.8  

 117.7  
 10.1  
– 
– 
 12.5  
 140.3  

Total
£m

648.2
27.9
175.7
105.5
47.8 
1,005.1 

Total
£m

 579.1 
 43.0 
 149.1 
 103.8 
 41.2 
 916.2 

The Group is exposed to a small amount of credit risk that is primarily attributable to its trade and other receivables. 
This is minimised by dealing with counterparties with high credit ratings. The amounts included in the balance sheet are 
net of allowances for doubtful debts, which have been estimated by management based on prior experience and known 
factors at the balance sheet date which may indicate that a provision is required. The Group’s maximum exposure on its 
trade and other receivables is the carrying amount as disclosed in note 20.

With respect to credit risk arising from the other financial assets of the Group, which comprise cash and cash 
equivalents, the Group’s exposure arises from default of the counterparty, with a maximum exposure equal to the 
carrying value of these instruments. The Group seeks to minimise the risk of default in relation to cash and cash 
equivalents by spreading investments across a number of counterparties.

In the event that any of the Group’s banks get into financial difficulties the Group is exposed to the risk of withdrawal 
of currently undrawn committed facilities. This risk is mitigated by the Group having a range of counterparties to its 
facilities and by maintaining headroom.

Foreign currency risk
Foreign exchange exposure is currently not significant to the Group. Although the Group has US dollar denominated 
loan notes these have been swapped into sterling thereby eliminating foreign currency risk. Sensitivity analysis has 
therefore not been carried out.

Overseas investments are generally start-up businesses undertaken through joint venture arrangements. The Group 
monitors the growth and risks associated with its overseas operations and will undertake hedging activities as and 
when they are required.

Capital management
The Group’s primary objective in regard to capital management is to ensure that it continues to operate as a going 
concern and has sufficient funds at its disposal to grow the business for the benefit of shareholders. The Group seeks to 
maintain a ratio of debt to equity that balances risks and returns and also complies with lending covenants. See pages 18 
and 19 of this report for the policies and objectives of the Board regarding capital management, analysis of the Group’s 
credit facilities and financing plans for the coming years.

The Group aims to maintain sufficient funds for working capital and future investment in order to meet growth targets. 
The Group has adopted a framework to keep leverage (debt divided by EBITDA) on a pensions lease adjusted basis 
at 3.5 times or below which was achieved for the year ended 1 March 2012. This calculation takes account of net debt, 
pensions deficit and capital value of leases. The management of equity through share buy backs and new issues is 
considered as part of the overall leverage framework balanced against the funding requirements of future growth.

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

25 Financial risk management objectives and policies (continued)
The Group's financing is subject to financial covenants. These covenants relate to measurement of EBITDA against 
consolidated net finance charges (interest cover) and total net debt  (leverage ratio, on a not adjusted for pensions  
and property leases basis). The Group has complied with all covenants. 

The above matters are considered at regular intervals and form part of the business planning and budgeting processes. 
In addition, the Board regularly reviews the Group’s dividend policy and funding strategy.

26 Financial instruments
Fair values 
As in the prior year the fair value of financial assets and liabilities disclosed in notes 18, 20, 21, 22, 23, 24 and 27 are 
considered to be approximately the same as their carrying amounts.

The fair value of loan capital and derivative instruments is calculated by discounting all future cash flows by the market 
yield curve at the balance sheet date.

Hierarchical classification of financial assets and liabilities measured at fair value 
IFRS 7 requires that the classification of financial instruments at fair value be determined by reference to the source  
of inputs used to derive the fair value. The classification uses the following three-level hierarchy:

Level 1
Quoted prices (unadjusted) in active markets for identical assets or liabilities. 

Level 2
Other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either 
directly or indirectly.

Level 3
Techniques which use inputs which have a significant effect on the recorded fair value that are not based on observable 
market data.

1 March 2012 

Financial liabilities
Derivative financial instruments

3 March 2011 

Financial assets
Other financial asset
Financial liabilities
Derivative financial instruments

Level 1 
£m 

Level 2 
£m 

Level 3 
£m 

– 

26.7

– 

Level 1 
£m 

– 

– 

Level 2 
£m 

– 

32.9 

Level 3 
£m 

0.9 

– 

Total
£m

26.7

Total
£m

0.9

32.9

During the year ended 1 March 2012 there were no transfers between levels 1, 2 or 3 fair value measurements. However, 
the other financial asset in the prior year level 3 classification has been impaired as per note 18. Derivative financial 
instruments include £20.1m (2011: £16.6m) due after one year. There are no material differences between the carrying 
values and fair values of derivative financial instruments.

Derivative financial instruments
Hedges
Cash flow hedges
At 1 March 2012 the Group had interest rate swaps in place to swap a notional amount of £200.0m (2011: £400.0m) 
whereby it receives a variable interest rate based on LIBOR on the notional amount and pays fixed rates of between 
5.145% and 5.643% (2011: 5.145% and 5.695%). The swaps are being used to hedge the exposure to changes in future 
cash flows from variable rate debt. The Group also had cross-currency swaps in place whereby it received a fixed 
interest rate of between 3.92% and 4.86% (2011: 4.55%) on a notional amount of $210.0m (2011: $40.0m) and paid  
an average of 4.72% on a notional sterling balance of £158.2m (2011: 4.53% on £26.7m).

Refer to note 22 for details of current year cross-currency swaps entered into, following the issue of Series A, B, C  
and D loan notes in the US Private Placement market.

The swaps with maturities beyond the life of the current revolving credit facilities (2016) are in place to hedge against 
the core level of debt the Group will hold.

80

whitbread.co.ukConsolidated accounts 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
26 Financial instruments (continued)
Fair value hedges
At 1 March 2012, the Group had cross-currency swaps in place whereby it received a fixed interest rate of 5.23% (2011: 
5.23%) on a notional amount of $75.0m (2011: $75.0m) and paid a spread of between 1.715% and 1.755% (2011: 1.715% 
and 1.755%) over 6m GBP LIBOR on a notional sterling balance of £50.1m (2011: £50.1m).

Cash flow and fair value hedges are expected to impact on the income statement in line with the liquidity risk table 
shown in note 25.

The cash flow hedges were assessed to be highly effective at 1 March 2012 and a net unrealised loss of £1.0m (2010/11: 
net unrealised gain of £8.6m) has been recorded in other comprehensive income. The fair value hedges were also 
assessed to be highly effective at 1 March 2012 and a credit of £0.7m was recorded within interest in the income 
statement (2010/11: £nil). During the year, a loss of £16.9m (2010/11: £18.4m) was charged to the income statement  
in respect of hedged items affecting the net finance charge for the year.

27 Trade and other payables

Trade payables 
Other taxes and social security 
Accruals and deferred income 
Other payables 

Analysed as:
Current 
Non-current  

28 Share capital
Ordinary share capital

Allotted, called up and fully paid ordinary shares of 76.80p each (2010: 76.80p each) 

At 4 March 2010 
Issued 
Issued in lieu of dividends:

2009/10 final 
2010/11 interim 

At 3 March 2011 

Issued 
Issued in lieu of dividends:

2010/11 final 
2011/12 interim 

At 1 March 2012 

2012 
£m 

116.1 
36.4 
125.6 
59.6 
337.7 

321.3 
16.4 
337.7 

million 

190.6 
0.3 

0.2 
0.3 
191.4 

0.5 

0.1 
– 
192.0 

2011
£m 

112.9 
41.7 
89.4 
51.4 
295.4 

280.2 
15.2 
295.4 

£m

146.4 
0.2 

0.1 
0.3 
147.0 

0.4 

0.1 
– 
147.5 

At the 2011 Annual General Meeting, the Company was authorised to purchase up to 17.7m of its own shares on the 
open  market.

During the year no ordinary shares were acquired (2010/11: nil). No shares were cancelled in the year (2010/11: nil).  
The remainder are being held in the treasury reserve (note 29).

During the year to 1 March 2012 options over 0.5m ordinary shares, fully paid, were exercised by employees under the 
terms of various share option schemes (2010/11: 0.3m).

Shareholders were offered a scrip alternative to the 2010/11 cash final dividend of 33.25p and to the 2011/12 cash interim 
dividend of 17.50p. Ordinary shares issued in respect of this totalled 157,741. The issue of shares in lieu of cash dividends is 
treated as a bonus issue, with the nominal value of the shares being charged against the share premium account.

The total number of shares in issue at the year end, as used in the calculation of the basic weighted average number of 
ordinary shares, was 192.0m less 14.1m treasury shares held by Whitbread PLC and 0.9m held by the ESOT (2011: 191.4m 
less 14.2m treasury shares held by Whitbread PLC and 0.9m held by the ESOT). 

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

28 Share capital (continued)
Preference share capital 
Allotted, called up and fully paid shares of 
1p each (2011: 1p each) 

At 4 March 2010 
Repurchased and cancelled
At 3 March 2011 
Repurchased and cancelled
At 1 March 2012 

B Shares 

C Shares

million 

£m 

million 

 2.0  
–
2.0
–
2.0 

– 
–
– 
–
– 

 1.9  
–
1.9
–
1.9 

£m

  –
– 
– 
– 
– 

B shareholders are entitled to an annual non-cumulative preference dividend paid in arrears on or around 2 July each 
year on a notional amount of 155 pence per share.

C shareholders are entitled to an annual non-cumulative preference dividend paid in arrears on or around 14 January 
each year on a value of 159 pence per share.

Other than shares issued in the normal course of business as part of the share-based payments schemes and those 
issued in respect of scrip dividends, there have been no transactions involving ordinary shares or potential ordinary 
shares since the reporting date and before the completion of these financial statements.

29 Reserves
Share premium
The share premium reserve is the premium paid on the Company’s 76.80p ordinary shares. The issue of shares in lieu 
of cash dividends is treated as a bonus issue, with the nominal value of the shares being charged against the share 
premium account. During the year, shares with a nominal value of £0.1m were issued in lieu of the 2010/11 final and 
2011/12 interim cash dividends (2010/11: £0.4m).

Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Group’s B and C preference shares (note 28) and 
also includes the nominal value of cancelled ordinary shares.

Retained earnings
In accordance with IFRS practice, retained earnings include revaluation reserves which are not distributable under 
UK law.

Currency translation reserve
The foreign currency translation reserve is used to record exchange differences arising from the translation of the 
financial statements of foreign subsidiaries and other foreign currency investments.

Treasury reserve
This reserve relates to shares held by an independently managed employee share ownership trust (ESOT) and 
treasury shares held by Whitbread PLC. The shares held by the ESOT were purchased in order to satisfy outstanding 
employee share options and potential awards under the Long-Term Incentive Plan (LTIP) and other incentive schemes.

Merger reserve
The merger reserve arose as a consequence of the merger in 2000/1 of Whitbread Group PLC and Whitbread PLC.   

Hedging reserve
This reserve records movements for effective cash flow hedges measured at fair value.

The total of the Treasury, Merger and Hedging reserve equals other reserves in the Consolidated Balance Sheet.

82

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
29 Reserves (continued)
The movement in treasury shares during the year is set out in the table below:

Treasury shares held by Whitbread PLC 

ESOT shares held

At 4 March 2010 
Transferred 
Purchased
Exercised during the year
At 3 March 2011 
Transferred 
Purchased
Exercised during the year
At 1 March 2012 

million 

14.7 
(0.5) 
–
–
14.2 
(0.1) 
–
–
14.1 

£m 

216.0 
(7.3) 
– 
– 
208.7 
(2.1) 
– 
– 
206.6 

million 

0.5 
0.5 
0.4 
(0.5) 
0.9 
0.1 
0.3 
(0.4) 
0.9 

£m

6.0 
7.3 
5.1 
(6.2) 
12.2
2.1 
5.2 
(5.8) 
13.7

The treasury shares reduce the amount of reserves available for distribution to shareholders by £220.3m (2011: £220.9m). 

30 Commitments and contingencies
Operating lease commitments
The Group leases various buildings which are used within the Hotels & Restaurants and Costa businesses. The leases 
are non-cancellable operating leases with varying terms, escalation clauses and renewal rights. The Group also leases 
various plant and equipment under non-cancellable operating lease agreements.

Contingent rents are the portion of the lease payment that is not fixed in amount but based upon the future amount of 
a factor that changes other than with the passage of time, e.g. percentage of future sales, amount of future use, future 
price indices and future market rates of interest.

Future minimum rentals payable under non-cancellable operating leases are as follows:

Due within one year 
Due after one year but not more than five years 
Due after five years but not more than ten years 
Due after ten years 

2012 
£m 

132.1 
465.5 
393.3 
996.3 
1,987.2 

2011
£m

109.5 
385.8 
326.0 
1,025.0 
1,846.3 

Future minimum rentals payable under non-cancellable operating leases disclosed above includes £127.7m in relation 
to privity contracts (2010/11: £94.3m). Future lease costs in respect of these privity contracts are included within 
the onerous contracts provision (note 24). Onerous contracts are under constant review and every effort is taken to 
reduce this obligation.

The weighted average lease life of future minimum rentals payable under non-cancellable operating leases is 13.9 
years (2011: 16.0 years).

Group companies have sub-let space in certain properties. The future minimum sublease payments expected to be 
received under non-cancellable sublease agreements as at 1 March 2012 are £16.6m (2011: £18.8m). 

Contingent liabilities
As disclosed in note 6, in the previous year the Group received £4.6m refund of VAT charged on gaming machine 
income, together with associated interest of £0.7m. The refund was made following a ruling that the application of 
VAT to certain types of gaming machine income contravened the Europeans Union's principle of fiscal neutrality. 
HMRC have appealed against the ruling, and if HMRC's appeal is upheld the refund and associated interest of £5.3m 
would be repayable. 

83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

31 Share-based payment plans
Long-Term Incentive Plan (LTIP)
The LTIP awards shares to directors and senior executives of the Group. Vesting of shares under the scheme will 
depend on continued employment and meeting total shareholder return (TSR) and earnings per share (EPS) 
performance targets over a three year period. Details of the performance targets for the LTIP awards can be seen  
in the Remuneration report on pages 35 to 44. 

The awards are settled in equity once exercised. 

Movements in the number of share awards are as follows:

Outstanding at the beginning of the year  
Granted during the year  
Exercised during the year  
Expired during the year  
Outstanding at the end of the year  

2012 
Awards 

701,386  
336,402   
(115,735)   
(33,168)   
888,885  

2011
Awards

 630,222 
 196,104 
 (95,072)
 (29,868)
 701,386 

Exercisable at the end of the year  

–   

 –  

Deferred equity awards
Awards are made under the Whitbread Leadership Group Incentive Scheme implemented during 2004/5.

The awards are not subject to performance conditions and will vest in full on the release date subject to continued 
employment at that date. If the director or senior executive of the Group ceases to be an employee of Whitbread 
prior to the release date, normally three years after the award, by reason of redundancy, retirement, death, injury, ill 
health, disability or some other reason considered to be appropriate by the Remuneration Committee the awards will 
be released in full. If employment ceases for any other reason, the proportion of awards which vests depends upon 
the year in which the award was made and the date that employment ceased. If employment ceases in the first year 
after an award is made, none of the award vests, between the first and second anniversary 25% vests and between 
the second and third anniversary 50% vests.

Movements in the number of share awards are as follows: 

Outstanding at the beginning of the year 
Granted during the year 
Exercised during the year 
Expired during the year 
Outstanding at the end of the year 

Exercisable at the end of the year 

2012 
Awards 

406,878 
302,014 
(313,861)   
(1,788) 
393,243 

2011
Awards

451,366 
338,233 
(379,869)
(2,852)
406,878 

– 

–

Executive Share Option Scheme (ESOS)
Annual grants of share options have been discontinued and there is no current intention to grant any further options. 
No changes will be made to options already granted.

The only option still outstanding at the beginning of the year was granted in 2001, and the performance conditions 
required the Company's adjusted earnings per share to exceed RPI plus 4% per annum, measured over any three 
consecutive years out of the 10 year performance period starting in March 2001 and ending in March 2011. This option 
was exercised during the year and no further options remain outstanding.

84

whitbread.co.ukConsolidated accounts 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
31 Share-based payment plans (continued)
Executive Share Option Scheme (ESOS) (continued)
Movements in the number of share options and the related weighted average exercise price (WAEP) are as follows:   

Outstanding at the beginning of the year 
Exercised during the year 
Outstanding at the end of the year 

Exercisable at the end of the year 

2012 

WAEP 
(£ per share) 

 5.39  
 5.39   
  –  

 –   

Options 

 897  
 (897)   
  –  

 –   

2011

WAEP
(£ per share)

 5.39 
 5.39 
 5.39

 5.39 

Options 

 1,767  
 (870) 
 897  

 897  

No executive share options remained outstanding as at 1 March 2012.

Employee share scheme
The employee share save scheme is open to employees with the required minimum period of service and provides 
for a purchase price equal to the market price on the date of grant, less a 20% discount. The shares can be purchased 
over the six month period following the third or fifth anniversary of the commencement date, depending on the length 
chosen by the employee.

Movements in the number of share options and the related WAEP are as follows: 

Outstanding at the beginning of the year 
Granted during the year 
Exercised during the year 
Expired during the year 
Outstanding at the end of the year 

Exercisable at the end of the year 

2012 

WAEP 
(£ per share) 

9.74 
13.39 
7.53 
11.55 
11.91 

7.46 

Options 

1,304,032 
514,594 
(455,411) 
(203,076) 
1,160,139 

52,036 

2011

WAEP
(£ per share)

8.76 
14.14 
10.72 
9.37 
9.74 

11.50 

Options 

1,340,142 
313,617 
(142,975) 
(206,752) 
1,304,032 

23,081 

The weighted average contractual life for the share options outstanding as at 1 March 2012 is between two and three 
years and are exercisable at prices between £7.28 and £14.17 (2011: £7.28 and £14.17). The fair value of share options 
granted is estimated as at the date of grant using a stochastic model, taking into account the terms and conditions 
upon which the options were granted.

The weighted average share price at the date of exercise for employee share scheme options exercised during the 
year was £16.68 (2011: £17.22). 

Total charged to the income statement 

2011/12 
£m 

2010/11
£m

Long-Term Incentive Plan 
Deferred equity 
Employee share scheme 

Equity-settled 
Cash-settled 

2.4 
3.7 
1.9 
8.0 

7.9 
0.1 
8.0 

2.2 
4.0 
1.6 
7.8 

7.7
0.1
7.8

85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

31 Share-based payment plans (continued)
The following table lists the inputs to the model used for the years ended 1 March 2012 and 3 March 2011:

   Number 
Grant   of shares 
granted  

date 

Fair   Exercise 

Price at  Expected   Expected  

Fair  
value 

value  
£  

price  grant date 
£ 

£  

term   dividend  Expected  
yield   volatility 

(years)  

Risk-  
free  
rate 

Vesting 
conditions 

LTIP awards 

09.05.2011  168,201 
09.05.2011  168,201 
98,052 
28.04.2010 
98,052 
28.04.2010 

44.1%  1,220,271 
92.2%  2,551,228 
819,563 
54.1% 
1,407,345 
92.9% 

Deferred equity  
awards 

09.05.2011  302,014 
28.04.2010  338,233 

92.2%  4,580,868 
92.9%  4,853,996 

– 
– 
– 
– 

– 
– 

SAYE – 3 years 

02.12.2011  425,494 
01.12.2010  226,344 

27.4%  1,912,000 
1,347,000 
33.4% 

13.39 
14.14 

SAYE – 5 years 

02.12.2011 
01.12.2010 

89,100 
87,273 

33.1% 
35.4% 

483,600 
550,200 

13.39 
14.14 

16.45 
16.45 
15.45 
15.45 

16.45 
15.45 

16.42 
17.82 

16.42 
17.82 

3 
3 
3 
3 

3 
3 

3.25 
3.25 

5.25 
5.25 

2.71% 
2.71% 
2.46% 
2.46% 

37%  1.33% 
Market1,3
37%  1.33%  Non-market2,3
Market1,3
42%  1.73% 
42%  1.73%   Non-market2,3

2.71% 
2.46% 

37%  1.33%  Non-market3,3
42%  1.73%  Non-market3,3

3.10% 
2.22% 

36%  0.50%  Non-market3,3
40%  1.22%  Non-market3,3

3.10% 
2.22% 

35%  1.10%  Non-market3,3
35%  2.14%  Non-market3,3

1.  Total shareholder return (TSR). 
2. Earnings per share. 
3. Employment service.

Expected volatility reflects the assumption that historical volatility is indicative of future trends, which may not 
necessarily be the actual outcome.

The risk-free rate is the rate of interest obtainable from government securities over the expected life of the equity incentive.

The expected dividend yield is calculated on the basis of publicly available information at the time of the grant date 
which, in most cases, is the historic dividend yield.

No other features relating to the granting of options were incorporated into the measurement of fair value.

At 1 March 2012 there were outstanding options for employees to purchase up to 1.2m (2011: 1.3m) ordinary shares of 
76.80 pence each between 2011 and 2016 at prices between £7.28 and £14.17 per share (2011: between 2011 and 2016 
at prices between £5.39 and £14.17 per share).

Employee Share Ownership Trust (ESOT)
The Company funds an ESOT to enable it to acquire and hold shares for the LTIP and executive share option schemes. 
The ESOT held 0.9m shares at 1 March 2012 (2011: 0.9m). All dividends on the shares in the ESOT are waived by the Trustee.

32 Retirement benefits
Defined contribution schemes
The Group operates a contracted-in defined contribution scheme under the Whitbread Group Pension Fund. 
Contributions by both employees and Group companies are held in externally invested trustee-administered funds. 
The Group also has a contracted-out defined contribution pension scheme which closed to new members on 31 
December 2001.

The Group contributes a specified percentage of earnings for members of the above defined contribution schemes, 
and thereafter has no further obligations in relation to the schemes. The total cost charged to income in relation to 
defined contribution schemes in the year was £3.6m (2010/11: £3.3m).

At the year end, 1,812 employees (2011: 1,743) were active members of the schemes, which also had 6,777 deferred 
members (2011: 6,791).

Defined benefit schemes
The defined benefit (final salary) section of the principal Group pension scheme, the Whitbread Group Pension Fund, 
was closed to new members on 31 December 2001 and to future accrual on 31 December 2009. The scheme is funded, 
and contributions by both employees and Group companies are held in externally invested trustee-administered 
funds. Members of the scheme are contracted out of the State Second Pension.

86

whitbread.co.ukConsolidated accounts 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
32 Retirement benefits (continued)
Defined benefit schemes (continued)
At the year end the scheme had no active members (2011: nil), 25,500 deferred pensioners (2011: 26,101) and 16,511 
pensions in payment (2011: 16,258).

A scheme specific actuarial valuation for the purpose of determining the level of cash contributions to be paid into 
the Whitbread Group Pension Fund was undertaken as at 31 March 2008. A deficit recovery plan and some protection 
whilst the scheme remains in deficit have been agreed with the Trustee. The Group made a £85m payment in 2011/12, 
which included an accelerated payment of £25m, and will make the following payments to the Fund: £30m in August 
2012 and £55m in August 2013; £65m in each of August 2014 and August 2015; £70m in August 2016; £80m in each of 
August 2017 and August 2018. For the period of the deficit, the Group has agreed to give undertakings to the Trustee 
similar to some of the covenants provided in respect of its banking agreements, up to the value of any outstanding 
recovery plan payments or the remaining deficit, if lower. Until the next valuation, the Trustee has also been given a 
promise of participation in increases in ordinary dividends where these exceed RPI and the right to consultation before 
any special distribution can be made.  

In addition to the scheduled deficit contribution payments described above, the Pension Scheme will receive a share of 
the income, profits and a variable capital payment from its investment in Moorgate Scottish Limited Partnership, which 
was established by the Group in the year ended 4 March 2010 (the share in profits is accounted for by the Group as 
contributions when paid). The partnership interests in Moorgate SLP are held by the Group, the general partner, and by 
the Pension Scheme.

Moorgate SLP holds an investment in a further partnership, Farringdon Scottish Partnership, which was also established 
by the Group during 2009/10. Property assets, with a market value of £221m, have been transferred from other Group 
companies to Farringdon SP and leased back to Whitbread Group PLC and Premier Inn Hotels Limited. The Group 
retains control over these properties, including the flexibility to substitute alternative properties. However, the Trustee 
has first charge over the property portfolio and certain other assets with an aggregate value of £228m. The Group 
retains control over both partnerships, and as such they are fully consolidated in these Group financial statements. 

The Pension Scheme is a partner in Moorgate SLP and, as such, is entitled to an annual share of the profits of the 
partnership over the next 13 years. At the end of this period, the partnership capital allocated to the Pension Scheme 
partner will be transferred in cash to the Pension Scheme up to a value of £150m (2011: £150m), depending on the 
funding position of the Pension Scheme at that time.

Under IAS 19 the investment held by the Pension Scheme in Moorgate SLP, a consolidated entity, does not represent a 
plan asset for the purposes of the Group’s consolidated financial statements. Accordingly, the pension deficit position 
in these Group financial statements does not reflect the £141m (2011: £141m) investment in Moorgate SLP held by the 
Pension Scheme. 

The total service cost contributions to the Whitbread Group Pension Fund in 2012/13 will be £nil. 

The IAS 19 pension cost, relating to the defined benefit section of the Whitbread Group Pension Fund, is assessed 
in accordance with actuarial advice from Lane Clark & Peacock and Towers Watson, using the projected unit credit 
method. As the scheme is now closed to future accrual, there will be no service cost in the future.

87

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

32 Retirement benefits (continued)
Defined benefit schemes (continued)
The principal assumptions used by the independent qualified actuaries in updating the most recent valuation carried 
out as at 31 March 2008 of the UK schemes to 1 March 2012 for IAS 19 purposes were:

Rate of increase in salaries 
Pre April 2006 rate of increase in pensions in payment and deferred pensions 
Post April 2006 rate of increase in pensions in payment and deferred pensions 
Pension increases in deferment 
Discount rate 
Inflation assumption 

At 
1 March 
2012 

n/a1 
3.00% 
2.20% 
3.00% 
4.65% 
3.15% 

At
3 March
2011

n/a1
3.25%
2.15%
3.45%
5.60%
3.45%

1.  The Whitbread Group Pension Fund was closed to future accrual on 31 December 2009. From this point active members' benefits only 

increase in line with inflation.

The mortality assumptions are based on standard mortality tables which allow for future mortality improvements. 
The assumptions are that a member currently aged 65 will live on average for a further 20.8 years (2011: 20.7) if they 
are male and for a further 23.3 years (2011: 23.2) if they are female. For a member who retires in 2031 at age 65, the 
assumptions are that they will live on average for a further 22.6 years (2011: 22.6) after retirement if they are male and 
for a further 25.1 years (2011: 25.0) after retirement if they are female.

The Group employs a building block approach in determining the long-term rate of return on pension plan assets. 
Historical markets are studied and assets with higher volatility are assumed to generate higher returns consistent with 
widely accepted capital market principles. The assumed long-term rate of return on each asset class is set out within 
this note. The overall expected rate of return on assets is then derived by aggregating the expected return for each 
actual asset allocation for the Fund at 1 March 2012 (rounded to the nearest 0.1% per annum).

The weighted average of the expected rates of return on the asset base is assumed to be 2.45% (2011: 3.25%) per annum 
above inflation.  

The amounts recognised in the income statement in respect of defined benefit schemes are as follows:

Amounts recognised in operating profit for service costs or curtailment are £nil (2010/11: £nil). 

Expected return on scheme assets 
Interest cost on scheme liabilities 
Other finance cost (note 8) 

The amounts taken to the consolidated statement of comprehensive income are as follows:

Actual return on scheme assets 
Less: expected return on scheme assets 
Other actuarial gains and losses 

2011/12 
£m 

(81.6) 
95.6 
14.0 

2011/12 
£m 

66.7 
(81.6) 
(177.2) 
(192.1) 

2010/11
£m

(82.5)
94.0 
11.5 

2010/11
£m

42.9 
(82.5)
(11.8)
(51.4)

Actuarial gains and losses have been recognised in the consolidated statement of comprehensive income.

The amounts recognised in the balance sheet are as follows:

Present value of defined benefit obligations 
Fair value of scheme assets 
Liability recognised in the balance sheet 

88

2011/12 
£m 

(1,939.7) 
1,341.0 
(598.7) 

2010/11
£m

(1,745.0)
1,257.0 
(488.0)

whitbread.co.ukConsolidated accounts 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
32 Retirement benefits (continued)
Defined benefit schemes (continued)
During the year the accounting deficit increased from £488.0m at 3 March 2011 to £598.7m at 1 March 2012. The asset 
performance was worse than expected over the period which has led to a modest loss. However, the principal reason 
for the increase is the reduction in the discount rate.

Changes in the present value of the defined benefit obligation are as follows:

Opening defined benefit obligation 
Net interest cost 
Actuarial losses on scheme liabilities 
Benefits paid 
Benefits settled by the Company in relation to an unfunded pension scheme 
Closing defined benefit obligation 

Changes in the fair value of the scheme assets are as follows:

Opening fair value of scheme assets 
Expected return on scheme assets 
Actuarial losses on scheme assets 
Contributions from employer 
Additional contributions from Moorgate SLP 
Benefits paid 
Closing fair value of scheme assets 

2012 
£m 

1,745.0 
95.6 
177.2 
(77.6) 
(0.5) 
1,939.7 

2012 
£m 

1,257.0 
81.6 
(14.9) 
86.8 
8.1 
(77.6) 
1,341.0 

2011
£m

1,715.0 
94.0 
11.8 
(75.6)
(0.2)
1,745.0 

2011
£m

1,281.0 
82.5 
(39.6)
1.8 
6.9 
(75.6)
1,257.0 

The analysis of the scheme assets and the expected rate of return at the balance sheet date were as follows:

Equities 
Government bonds 
Corporate bonds 
Property 
Cash 

History of experience gains and losses:

Expected return 

Fair value of assets

2012 
% 

7.2 
3.2 
4.6 
5.7 
3.2 

2011 
% 

8.2 
4.5 
5.4 
7.0 
4.5 

2012 
£m 

727.3 
374.8 
131.3 
45.8 
61.8 
1,341.0 

2011
£m

696.2 
124.0 
302.1 
41.6 
93.1 
1,257.0 

2012 
£m 

2011 
£m 

2010 
£m 

2009 
£m 

2008
£m

Present value of defined benefit obligations 
Fair value of scheme assets 
Liability recognised in the balance sheet 
Experience adjustments on scheme liabilities (£m) 
Percentage of scheme liabilities (%) 
Experience adjustments on scheme assets (£m) 
Percentage of scheme assets (%) 

(1,939.7) 
1,341.0 
(598.7) 
12.8 
(0.66)% 
(14.9) 
(1.11)% 

(1,745.0) 
1,257.0 
(488.0) 
(25.8) 
1.48% 
(39.6) 
(3.15)% 

(1,715.0) 
1,281.0 
(434.0) 
(3.0) 
0.17% 

173.0 
13.51% 

(1,340.0) 
1,107.0 
(233.0) 
(7.5) 
0.60% 
(338.0) 
(30.50)% 

(1,405.0)
1,372.0 
(33.0)
(7.5)
0.50%
(66.5) 
 (4.80)%

The cumulative amount of actuarial gains and losses recognised since 4 March 2004 in the Group Consolidated 
Statement of Comprehensive Income is £(629.1)m (2011: £(437.0)m).

89

 
 
 
 
 
 
 
 
 
 
 
 
At 1 March 2012
Notes to the consolidated  
financial statements 

32 Retirement benefits (continued)
Defined benefit schemes (continued)
The assumptions in relation to discount rate and mortality have a significant effect on the measurement of scheme 
liabilities. The following table shows the sensitivity of the valuation to changes in these assumptions:

0.25% increase to discount rate 
Additional one year increase to life expectancy 

33 Related party disclosure
The Group’s principal subsidiaries are listed in the following table:

Principal subsidiaries 

Principal activity 

Whitbread Group PLC  
Premier Inn Hotels Limited  
Whitbread Restaurants Limited  
Premier Inn Limited 
Costa Limited 

Hotels & Restaurants  
Hotels  
Restaurants  
Hotels 
Operators of coffee shops and roasters  
and wholesalers of coffee beans 
Operators of coffee shops 

Yueda Costa (Shanghai)  
Food & Beverage Management
Company Limited 
Coffeeheaven International Limited  Operators of coffee shops in eastern Europe  England 
England 
Coffee Nation Limited 

China 

Operators of customer facing espresso  
based coffee vending machines 

(Increase)/decrease in liability
2011 
2012 
£m 
£m 

80.0 
(70.0) 

70.0 
(55.0)

Country of
incorporation 

England  
England  
England 
England 
England  

% equity interest and
 votes held

2012 

2011

 100.0 
 100.0 
 100.0 
 100.0 
 100.0 

100.0 
100.0 
100.0 
100.0 
100.0 

   51.0 

  51.0 

 100.0 
 100.0 

100.0 
100.0

The Group holds a 6% partnership interest in Moorgate Scottish Limited Partnership with Whitbread Pension 
Trustees. Moorgate SLP holds a 67.8% investment in a further partnership, Farringdon Scottish Partnership which was 
established by the Group to hold property assets. The partnerships were set up in 2009/10 as part of a transaction 
with Whitbread Pension Trustees and the Group retains control over both partnerships and as such they are fully 
consolidated in these Group financial statements. Further details can be found in note 32.

Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other subsidiaries are held by 
Whitbread Group PLC. All principal subsidiary undertakings have the same year end as Whitbread PLC, with the 
exception of Yueda Costa (Shanghai) Food & Beverage Management Company Limited which has a year end of 31 
December as required by Chinese legislation. All the above companies have been included in the Group consolidation. 
The companies listed above are those which materially affect the amount of profit and the assets of the Group.

Sales to related party 
£m 

Amounts owed 
by related party 
£m 

Amounts owed
to related party
£m

2.8 
1.8 

3.1 
3.1 

1.3 
0.3

– 
– 

–
–  

2.5
2.5 

Related party 

Joint ventures
2011/12 
2010/11 
Associate
2011/12 
2010/11 

90

whitbread.co.ukConsolidated accounts 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
33 Related party disclosure (continued)
Compensation of key management personnel (including directors):

Short-term employee benefits 
Post-employment benefits 
Share-based payments 

Associate
For details of the Group’s investment in associate see note 17. 

Joint ventures
For details of the Group’s investments in joint ventures see note 16. 

2011/12 
£m 

5.1 
0.3 
5.5 
10.9 

2010/11 
£m 

6.0 
0.3 
4.8 
11.1 

Terms and conditions of transactions with related parties
Sales to and purchases from related parties are made at normal market prices. Outstanding balances at year end 
are unsecured and settlement occurs in cash. There have been no guarantees provided or received for any related 
party receivables. For the year ended 1 March 2012, the Group has not raised a provision for doubtful debts relating to 
amounts owed by related parties (2011: £0.2m). An assessment is undertaken each financial year through examining 
the financial position of the related party and the market in which the related party operates.

Transactions with other related parties
Details of transactions with directors are detailed in the Remuneration report on pages 35 to 44. 

34 Events after the balance sheet date
A final dividend of 33.75p per share (2011: 33.25p) amounting to a dividend of £59.7m (2011: £58.6m) was 
recommended by the directors at their meeting on 25 April 2012. A scrip alternative will be offered. These financial 
statements do not reflect this dividend payable. 

91

 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
92

whitbread.co.ukConsolidated accounts2011/12 
Company  
Accounts

Company accounts 2011/12  

  94  Directors’ responsibility for  
the Company financial  
statements/audit report 

  95  Balance sheet 

  96  Notes to the accounts 

100  Shareholder services

93

Directors’ responsibility for the 
Company financial statements/ 
audit report

Statement of directors' responsibilities
The directors are responsible for 
preparing the Annual Report and the 
financial statements in accordance 
with applicable law and regulations. 
Company law requires the directors 
to prepare financial statements 
for each financial year. Under that 
law the directors have elected to 
prepare the financial statements in 
accordance with United Kingdom 
Generally Accepted Accounting 
Practice (United Kingdom Accounting 
Standards and applicable law). 

Under company law the directors 
must not approve the financial 
statements unless they are satisfied 
that they give a true and fair 
view of the state of affairs of the 
Company and of the profit or loss 
of the Company for that period. In 
preparing those financial statements, 
the directors are required to:
•  select suitable accounting policies 
and then apply them consistently;
•  make judgements and estimates 
that are reasonable and prudent;

•  state whether applicable UK 

accounting standards have been 
followed, subject to any material 
departures disclosed and explained 
in the financial statements; and

•  prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.

The directors are responsible for 
keeping adequate accounting records 
that are sufficient to show and explain 
the Company's transactions and 
disclose with reasonable accuracy at 
any time the financial position of the 
Company and enable them to ensure 
that the financial statements comply 
with the Companies Act 2006. They 
are also responsible for safeguarding 
the assets of the Company and hence 
for taking reasonable steps for the 
prevention and detection of fraud and 
other irregularities.

Independent auditor’s report to 
the members of Whitbread PLC
We have audited the parent Company 
financial statements of Whitbread 
PLC for the year ended 1 March 2012 
which comprise the Balance Sheet 
and the related notes 1 to 11. The 
financial reporting framework that 
has been applied in their preparation 
is applicable law and United Kingdom 
Accounting Standards (United 
Kingdom Generally Accepted 
Accounting Practice).

94

This report is made solely to the 
company’s members, as a body, in 
accordance with Chapter 3 of Part 
16 of the Companies Act 2006. Our 
audit work has been undertaken 
so that we might state to the 
Company’s members those matters 
we are required to state to them 
in an auditor’s report and for no 
other purpose. To the fullest extent 
permitted by law, we do not accept 
or assume responsibility to anyone 
other than the Company and the 
company’s members as a body, for 
our audit work, for this report, or for 
the opinions we have formed. 

Respective responsibilities 
of directors and auditors
As explained more fully in the 
Directors’ Responsibilities Statement 
set out above, the directors are 
responsible for the preparation of the 
parent Company financial statements 
and for being satisfied that they give 
a true and fair view. Our responsibility 
is to audit the parent Company 
financial statements in accordance 
with applicable law and International 
Standards on Auditing (UK and 
Ireland). Those standards require us 
to comply with the Auditing Practices 
Board’s Ethical Standards for Auditors.

Scope of the audit of the 
financial statements
An audit involves obtaining evidence 
about the amounts and disclosures 
in the financial statements sufficient 
to give reasonable assurance that 
the financial statements are free 
from material misstatement, whether 
caused by fraud or error. This includes 
an assessment of: whether the 
accounting policies are appropriate 
to the Company's circumstances 
and have been consistently applied 
and adequately disclosed; the 
reasonableness of significant 
accounting estimates made by the 
directors; and the overall presentation 
of the financial statements. In 
addition, we read all the financial 
and non-financial information in the 
Annual Report to identify material 
inconsistencies with the audited 
financial statements. If we become 
aware of any apparent material 
misstatements or inconsistencies 
we consider the implications for 
our report.

Opinion on financial statements
In our opinion the parent Company 
financial statements: 
•  give a true and fair view of the 

state of the Company's affairs  
as at 1 March 2012;

•  have been properly prepared in 

accordance with United Kingdom 
Generally Accepted Accounting 
Practice; and

•  have been prepared in accordance 

with the requirements of the 
Companies Act 2006.

Opinion on other matter prescribed 
by the Companies Act 2006
In our opinion:
•  the part of the Directors’ Remuneration 

Report to be audited has been 
properly prepared in accordance 
with the Companies Act 2006; and

•  the information given in the 

Directors’ report for the financial 
year for which the financial 
statements are prepared is 
consistent with the parent 
Company financial statements.

Matters on which we are required 
to report by exception
We have nothing to report in respect 
of the following matters where the 
Companies Act 2006 requires us to 
report to you if, in our opinion:
•  adequate accounting records 

have not been kept by the parent 
Company or returns adequate for 
our audit have not been received 
from branches not visited by us; or

•  the parent Company financial 
statements and the part of the 
Directors’ Remuneration Report to be 
audited are not in agreement with the 
accounting records and returns; or

•  certain disclosures of directors’ 

remuneration specified by law are 
not made; or

•  we have not received all the 

information and explanations we 
require for our audit.

Other matter
We have reported separately on 
the Group financial statements of 
Whitbread PLC for the year ended  
1 March 2012. 

Les Clifford 
(Senior statutory auditor) 
for and on behalf of Ernst & Young 
LLP, Statutory Auditor 

London

25 April 2012

whitbread.co.ukCompany accounts 
At 1 March 2012
Balance sheet   

Fixed assets 
Investment in subsidiaries 
Total non-current assets 

Current assets 
Debtors: amounts falling due within one year 

Current liabilities 
Creditors: amounts falling due within one year 

Net current assets 
Net Assets 

Capital and reserves 
Share capital 
Share premium 
Capital redemption reserve 
Retained earnings 
Other reserves 
Shareholders’ funds 

Andy Harrison 
Chief Executive 

Christopher Rogers 
Finance Director 

25 April 2012

Notes 

2012 
£m 

2011
£m

5 

6 

7 

8 
9 
9 
9 
9 
9 

2,256.1 
2,256.1 

2,256.1
2,256.1

197.6 

266.9

(4.1) 

(1.0)

193.5 
2,449.6 

147.5 
53.7 
12.3 
2,442.7 
(206.6) 
2,449.6 

265.9
2,522.0

147.0
50.8
12.3
2,520.6
(208.7)
2,522.0

95

 
 
 
 
 
 
 
 
 
 
 
At 1 March 2012
Notes to the accounts 

1 Basis of accounting 
The financial statements of Whitbread PLC for the year ended 1 March 2012 were authorised for issue by the Board 
of Directors on 25 April 2012.

The accounts are prepared under the historical cost convention and in accordance with applicable UK Accounting 
Standards.

The Company has taken advantage of the provisions of FRS 1 (revised) which exempts companies which are part of a 
group for which a consolidated cash flow statement is prepared, from preparing a cash flow statement. The required 
consolidated cash flow statement has been included within the consolidated financial statements of the Group. 

2 Summary of significant accounting policies 
Investments 
Investments held as fixed assets are stated at cost less provision for any impairment. The carrying value of 
investments are reviewed for impairment when events or changes in circumstances indicate that the carrying amount 
may not be recoverable.

3 Profit earned for ordinary shareholders 
The profit and loss account of the parent Company is omitted from the Company’s accounts by virtue of the 
exemption granted by Section 408 of the Companies Act 2006. The profit earned for ordinary shareholders and 
included in the accounts of the parent Company amounted to £11.2m (2011: £2.1m).

4 Dividends paid and proposed 

2011/12 

2010/11

Final dividend relating to the prior year 
Settled via scrip issue 
Paid in the year 

Interim dividend for the current year 
Settled via scrip issue 
Paid in the year 

B share dividend 
C share dividend 

Total dividends paid 

pence per 

share   

33.25 

17.50 

1.18 
1.28 

pence per
share 

28.35 

11.25 

1.60 
1.01 

£m 

58.6 
(1.5) 
57.1 

31.0 
(1.1) 
29.9 

– 
– 
0.0 

87.0 

Proposed for approval at Annual General Meeting:

Final dividend for the current year 

33.75 

59.7 

33.25 

£m

49.7
(1.7)
48.0

19.7
(6.2)
13.5 

–
–
0.0

61.5

58.6

A final dividend of 33.75p per share (2011: 33.25p) amounting to a dividend of £59.7m (2011: £58.6m) was recommended 
by the directors at their meeting on 25 April 2012. A scrip alternative will be offered. These financial statements do not 
reflect this dividend payable.

96

whitbread.co.ukCompany accounts   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5 Investment in subsidiary undertakings 

Shares at cost 

At 3 March 2011 and 1 March 2012 

Principal subsidiary undertakings 

Principal activity 

2012 
£m 

2011
£m

2,256.1 

2,256.1

Country of 
incorporation 
or registration 

Country of 
principal  
operations 

% of equity 
and votes held

Whitbread Group PLC  
Premier Inn Hotels Limited  
Whitbread Restaurants Limited  
Premier Inn Limited 
Costa Limited  

Yueda Costa (Shanghai) Food & 
Beverage Management Company Limited 
Coffeeheaven International Limited 

Coffee Nation Limited 

Hotels and restaurants  
Hotels  
Restaurants  
Hotels 
Operators of coffee shops 
and roasters and wholesalers
of coffee beans 
Operators of coffee shops 

Operators of coffee shops 
in eastern Europe 
Operators of customer 
facing espresso based coffee
vending machines 

England  
England  
England  
England 
England 

England  
England  
England  
England 
England 

China 

China 

England 

Poland 

England 

England 

100 
100 
100 
100 
100 

51 

100

100

The Company holds a 6% partnership interest in Moorgate Scottish Limited Partnership with Whitbread Pension 
Trustees. Moorgate SLP holds a 67.8% investment in a further partnership, Farringdon Scottish Partnership 
which was established by the Group to hold property assets. The partnerships were set up in 2009/10 as part 
of a transaction with Whitbread Pension Trustees. Further details can be found in note 32 of the Whitbread PLC 
consolidated accounts.

Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other subsidiaries are held by 
Whitbread Group PLC or its subsidiaries. All principal subsidiary undertakings have the same year end as Whitbread 
PLC, with the exception of Yueda Costa (Shanghai) Food & Beverage Management Company Limited which has a year 
end of 31 December as required by Chinese legislation. The companies listed above are those which materially affect 
the amount of profit and the assets of the Group. 

6 Debtors 

Amounts falling due within one year 

Amounts owed by subsidiary undertakings 

7 Creditors 

Amounts falling due within one year 

Other creditors 
Corporation tax payable 

2012 
£m 

197.6 
197.6 

2012 
£m 

0.2 
3.9 
4.1 

2011
£m

266.9
266.9

2011
£m

0.2
0.8
1.0

97

 
 
   
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
Company accounts

At 1 March 2012
Notes to the accounts 

8 Share capital 
Allotted, called up and fully paid ordinary shares of 76.80p each (2011: 76.80p each) 

At 4 March 2010 
Issued 
Issued in lieu of dividends: 

2009/10 final 
2010/11 interim 

At 3 March 2011 
Issued 
Issued in lieu of dividends: 

2010/11 final 
2011/12 interim 

At 1 March 2012 

million 

190.6 
0.3 

0.2 
0.3 
191.4 
0.5 

0.1 
– 
192.0 

£m

146.4
0.2

0.1
0.3
147.0
0.4

0.1
–
147.5

At the 2011 Annual General Meeting, the Company was authorised to purchase up to 17.7m of its own shares on the 
open market.

During the year no ordinary shares were acquired (2010/11: nil). No shares were cancelled in the year (2010/11: nil). 
The remainder are being held in the treasury reserve (note 9).

During the year to 1 March 2012, options over 0.5m ordinary shares, fully paid, were exercised by employees under 
the terms of various share option schemes (2010/11: 0.3m).

Shareholders were offered a scrip alternative to the 2010/11 cash final dividend of 33.25p and to the 2011/12 cash interim 
dividend of 17.50p. Ordinary shares issued in respect of this totalled 157,741. The issue of shares in lieu of cash dividends 
is treated as a bonus issue, with the nominal value of the shares being charged against the share premium account. 

Preference shares 

Allotted, called up and fully paid 
shares of 1p each  

At 4 March 2010, 3 March 2011 
and 1 March 2012  

B Shares 

C Shares

million 

2.0 

£m 

–  

million 

1.9 

£m

– 

At 1 March 2012 there were outstanding options for employees to purchase up to 1.2m (2011: 1.3m) ordinary shares of 
76.80 pence each between 2011 and 2016 at prices between £7.28 and £14.17 per share (2011: between 2011 and 2016 
at prices between £5.39 and £14.17 per share). 

98

whitbread.co.uk 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
9 Shareholders’ funds

Share 
capital 
£m  

Share 
premium 
£m  

Capital
redemption 
reserve 
£m  

Retained 
earnings 
£m  

Treasury 
shares 
£m 

Total
£m

At 4 March 2010 

 146.4  

 49.1  

 12.3  

 2,587.3  

 (216.0) 

 2,579.1 

Ordinary shares issued 
Transfer of shares 
Scrip dividends 
Profit for the financial year 
Equity dividends 
At 3 March 2011 

Ordinary shares issued 
Transfer of shares 
Scrip dividends 
Profit for the financial year 
Equity dividends 
At 1 March 2012 

 0.2  
  –  
 0.4  
  – 
–  
 147.0  

0.4 
– 
0.1 
– 
– 
147.5 

 2.1  
  –  
 (0.4) 
  – 
  –  
 50.8  

3.0
– 
(0.1) 
– 
– 
53.7 

–  
–   
–  
–  
  –  
 12.3  

–
– 
– 
– 
– 
12.3 

  –  
 (7.3) 
 7.9  
 2.1  
 (69.4) 
 2,520.6  

–
(2.1) 
2.6 
11.2 
(89.6) 
2,442.7 

  –  
 7.3  
–   
–   
–   
 (208.7) 

– 
2.1 
– 
– 
– 
(206.6) 

 2.3 
–  
 7.9 
 2.1 
 (69.4)
 2,522.0 

3.4
–
2.6
11.2
(89.6)
2,449.6

The movement in treasury shares during the year is set out in the table below:

At 3 March 2011 
Transferred during the year 
At 1 March 2012 

Treasury shares held by Whitbread PLC
£m

million 

14.2 
(0.1) 
14.1 

208.7
(2.1)
206.6

10 Related parties
The Company has taken advantage of the exemption given in FRS 8 not to disclose transactions with other Group 
companies that are wholly owned.

11 Contingent liabilities
Whitbread PLC is a member of Whitbread Group PLC VAT group. All members are jointly and severally liable for the 
liability. At the balance sheet date the Group liability stood at £13.7m (2011: £20.5m). 

99

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
  
 
 
 
 
 
 
Shareholder services

Contact details
Registrars:
Capita Registrars
Whitbread Share Register
34 Beckenham Road
Beckenham
Kent
BR3 4TU

The website address is
www.capitaregistrars.com

For enquiries regarding your shareholding 
please telephone 0844 855 2327 from 
the UK and +44 (0)20 8636 3400 from 
outside the UK. Alternatively you can email: 
whitbread@capitaregistrars.com

You can also manage your shareholding 
by visiting www.whitbread-shares.com. 
This is a secure online site where you can:
•	 Sign up to receive shareholder information 

by emails instead of post

•	 Buy and sell shares via the Capita Share 

Dealing Service*

•	 View your holding and get an indicative valuation
•	 Change your personal details

(Please have your investor code to hand which can 
be found on any of the following documentation, 
share certificate, dividend voucher or proxy card.)

Please ensure that you advise Capita promptly of 
any change of address.

Registered office
Whitbread PLC
Whitbread Court
Houghton Hall Business Park
Porz Avenue
Dunstable
Bedfordshire
LU5 5XE

General Counsel and Company Secretary 
Simon Barratt 

Share dealing service*
Capita Share Dealing Services tel: 0871 664 0446 
(calls cost 10p per minute plus network extras, 
lines are open 8am to 4.30pm, Monday to Friday) 
www.capitadeal.com*

* These details have been provided for information only and any 
action you take is at your own risk. If you are in any doubt about 
what action to take, please consult your own financial adviser. 
Should you not wish to use these services you could find a broker 
in your local area, on the internet or enquire about share dealing 
at any high street bank or building society. The availability of this 
service should not be taken as a recommendation to deal.

100

Dividend payments by BACS
We can pay your dividends direct to your bank or 
building society account using the Bankers’ Automated 
Clearing Service (BACS). This means that your dividend 
will be in your account on the same day we make the 
payment. Your tax voucher will be posted to your home 
address. If you would like to use this method please call 
the registrars on 0844 855 2327. 

Five-year dividend history*

)
e
c
n
e
p
(
e
r
a
h
s

r
e
p
d
n
e
d
i
v
i
D

60

50

40

30

20

10

0

2007/08

2008/09

2009/10

2010/11

2011/12

Year

*Excluding special dividend payments and returns of capital.

Dividend diary 2012/13

Ex dividend date for final dividend 

16 May 2012

Record date for final dividend

Payment of final dividend

18 May 2012

13 July 2012

Ex dividend date for interim dividend 7 November 2012

Record date for interim dividend

9 November 2012

Payment of interim dividend

10 January 2013

Scrip dividend scheme
The scheme enables you to increase your shareholding 
in the Company by electing to receive all dividends in 
new shares. Full details are available from the registrars 
at the contact details given above.

Financial reporting calendar
(dates subject to confirmation)

Half year end

30 August 2012

Announcement of half year results

23 October 2012

End of financial year

28 February 2013

whitbread.co.uk 
 
 
Shares price analysis

High

Low

)
e
c
n
e
p
(
e
c
i
r
p
e
r
a
h
S

2000

1500

1000

500

0

2007/08

2008/09

2009/10

2010/11

2011/12

Year

Annual General Meeting 2012
The 2012 AGM will be held at 2.00pm on Tuesday  
19 June 2012 at The Queen Elizabeth Conference Centre, 
Broad Sanctuary, Westminster, London SW1P 3EE.

Sharegift
If you have a small number of Whitbread PLC shares, 
with a value that makes it uneconomical to sell them, 
you may donate the shares to charity through the 
Sharegift scheme operated by the Orr Mackintosh 
Foundation. Further information on Sharegift can be 
obtained from their website www.sharegift.org or by 
calling 020 7930 3737.

Capital gains tax
Please refer to the investor section of the Company’s 
website www.whitbread.co.uk for mor information on:
•  the market value of shares in the Company 

as at 31 March 1982;

•  the reduction of capital on 10 May 2001; 
•  the special dividend and share consolidation 

in May 2005; and

•  allocations relating to the B and C shares.

Unsolicited mail
We are aware that some shareholders have had occasion 
to complain of the use, by outside organisations, of 
information obtained from Whitbread’s share register. 
Whitbread like other companies cannot, by law, refuse to 
supply such information provided that the organisation 
concerned pays the appropriate statutory fee.

If you are a resident in the UK and wish to stop 
receiving unsolicited mail then you should register 
with the Mailing Preference Service, telephone: 
0845 703 4599 or you may prefer to register online: 
www.mpsonline.org.uk

Analysis of shares at 1 March 2012 

Band 

1 – 100 

101 – 500 

501 – 1,000

1,001 – 5,000 

5,001 – 10,000 

10,001 – 50,000 

50,001 – 100,000 

100,001 – 500,000 

500,001 – 1,000,000 

1,000,001 – 5,000,000 

5,000,001+ 

Total 

Number of holders 

% of holders

Number of shares 

% of share capital

25,843

17,771

4,295

2,621

211

312

88

176

32

28

6

51,383

50.29

34.59

8.36

5.10

0.41

0.61

0.17

0.34

0.06

0.05

0.01

951,258

4,307,619

3,031,027

4,796,141

1,457,724

7,647,614

6,321,931

38,409,949

21,468,564

50,761,856

52,862,572

192,016,255

0.50

2.24

1.58

2.50

0.76

3.98

3.29

20.00

11.18

26.44

27.53

101

 
 
Shareholder FAQs
What are my benefits as a shareholder?
Shareholders who have a holding of 64 or more 
ordinary shares are eligible to receive shareholder 
discount vouchers. To obtain these you will need to 
contact the Company registrars by telephone, email 
or letter. (The registrars’ contact details can be found 
on page 100.)

I have lost my share certificate, how can I get 
a replacement?
If you have lost your certificate please contact the 
registrars, Capita Registrars, on the shareholder 
helpline (0844 855 2327) to advise them the certificate 
is missing. They will then be able to assist you in 
arranging a replacement.

Where can I find the current share price?
You can keep up to date with the current share 
price by visiting the Company’s website 
www.whitbread.co.uk

Will I have an opportunity to redeem my 
B and/or C shares?
As outlined in the original circulars, the Company 
made two separate purchase offers for the B and 
C Shares. There will be no further purchase offers. 
The Company does have the right to convert the 
B and C Shares to Ordinary Shares but there is no 
current intention to do so. The B and C Shares will 
continue to attract an annual dividend payment.

Shareholder services

Warning to shareholders – boiler room scams
In recent years, many companies have become aware 
that their shareholders have received unsolicited 
phone calls or correspondence concerning investment 
matters. These are typically from overseas based 
‘brokers’ who target UK shareholders, offering to sell 
them what often turn out to be worthless or high risk 
shares in US or UK investments. These operations are 
commonly know as ‘boiler rooms’. These ‘brokers’ can 
be very persistent and extremely persuasive, and a 
2006 survey by the Financial Services Authority (FSA) 
has reported the average amount lost by investors is 
around £20,000, with around £200m lost in the UK 
each year.

It is not just the novice investor that has been duped 
in this way; many of the victims had been successfully 
investing for several years. Shareholders are advised 
to be wary of unsolicited advice, offers to buy shares 
at a discount or offers of free company reports. 
If you receive any unsolicited investment advice:

•  Check that they are properly authorised by 
the FSA before getting involved by visiting 
www.fsa.gov.uk/fsaregister and contact the 
firm using the details on the register;
•  Report the matter to the FSA either 
by calling 0845 606 1234 or visiting 
www.fsa.gov.uk/pages/consumerinformation;

•  If the calls persist, hang up; and
•  REMEMBER: if it sounds too good to be true, 

it probably is!

If you deal with an unauthorised firm, you will not be 
eligible to receive payment under the Financial Services 
Compensation Scheme (FSCS) if things go wrong. The 
FSA can be contacted by completing an online form at 
http://www.fsa.gov.uk/Pages/Doing/Regulated/Law/
Alerts/form.shtml

Details of any share dealing facilities that the Company 
endorses will be included in Company mailings.

More detailed information on this or similar activity 
can be found on the FSA website 
www.fsa.gov.uk/pages/consumerinformation

102

whitbread.co.uk103

www.whitbread.co.uk

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