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Whitbread

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Industry Travel Lodging
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FY2024 Annual Report · Whitbread
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Annual Report and Accounts 2023/24
Premier Inn Swindon Town Centre, our first all-renewable energy hotel
Building
Building
advantage
on our

Our year at a glance
Statutory revenue
£2,960m
2022/23 £2,625m
Adjusted profit before tax†
£561m
2022/23 £413m
Statutory basic earnings 
per share†
161.0p
2022/23 138.4p
Adjusted operating cash flow†
£787m
2022/23 £719m
Total shareholder returns*
£756m
2022/23 £119m
Statutory profit before tax
£452m
2022/23 £375m
Adjusted basic earnings 
per share†
206.9p
2022/23 162.9p
Dividend per share
97.0p
2022/23 74.2p
Lease-adjusted net debt to 
adjusted EBITDAR†
2.9x
2022/23 2.6x
Whitbread owns Premier Inn, the UK’s biggest 
hotel brand, operating over 85,000 rooms in over 
850 hotels. We also have a significant and growing 
presence in Germany, where we have 59 hotels 
open and where we are determined to replicate our 
UK success to become the number one hotel brand.
Our scale and passion for excellence mean 
we can deliver a great guest experience at an 
attractive price whilst also continuing to invest 
in our operations. 
*	Total shareholder dividends and share 
buy-backs paid in 2023/24.
†	See pages 231 to 237 for definitions of 
alternative performance measures. This 
footnote is referenced throughout the report.
	 Throughout this report and unless stated 
otherwise, all percentage growth 
comparisons are made comparing the 
latest year (2023/24) performance with 
that of the prior year (2022/23).

Whitbread PLC Annual Report and Accounts 2023/24
1
STRATEGIC REPORT
G
F
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Guest proposition
Contents
Strategic report
2	
Purpose roadmap
3	
Brands and locations
4	
Why invest?
6	
Chairman’s statement
8	
Chief Executive’s review
12	
Strategy in action: 
Guest proposition
14	
Business model
16	
Strategy and KPIs
18	
Stakeholder engagement
24	
Strategy in action: Estate 
growth and optimisation
26	
UK market drivers
28	
UK strategy
30	
UK performance
32	
German market drivers
34	
German strategy
36	
German performance
38	
Strategy in action: Technology
40	
Long-term growth strategy 
and performance
42	
Chief Financial 
Officer’s review
46	
Strategy in action: Teams 
48	
Chief People Officer’s review
56	
Strategy in action: Force 
for Good
58	
Force for Good: Strategy
60	
Force for Good: Materiality
61	
Force for Good: Opportunity
62	
Force for Good: Community
63	
Force for Good: Responsibility
64	
Risk management
66	
Principal risks and uncertainties
72	
Viability statement
73	
Non-financial and sustainability 
information statement
74 	
Climate-related financial 
disclosures
Governance
98	
Corporate governance 
at a glance
100	
Chairman’s statement
102	
Corporate governance 
statement
104	
Board leadership and 
company purpose
106	
Division of responsibilities
107	
Board of Directors
111	
Executive Committee
112	
Composition, succession 
and evaluation
114	
Nomination Committee report
116	
Audit Committee report
122	
Remuneration Committee 
report
126	
Remuneration at a glance
128	
Directors’ remuneration policy
129	
Annual report on remuneration
142	
Directors’ report
148	
Directors’ responsibility 
statement
149	
Independent limited 
assurance report
Consolidated accounts 
2023/24
153	
Independent auditor’s report
162	
Consolidated income 
statement
162	
Earnings per share
163	
Consolidated statement of 
comprehensive income
164 	
Consolidated statement of 
changes in equity
165 	
Consolidated balance sheet
166 	
Consolidated cash flow 
statement
167	
Notes to the consolidated 
financial statements
Whitbread PLC Company 
accounts 2023/24
217	
Company balance sheet
218	
Company statement
of changes in equity
219	
Notes to the Company 
financial statements
Other information
230	
Glossary
231	
Alternative performance 
measures
238	
Shareholder services
Our sustained programme of investment across all areas 
of our operations is driving our differentiated and proven 
business model to deliver attractive levels of return.
Teams
Technology
A Force for Good
Governance
Find out more online
www.whitbread.co.uk/
 See page 56
 See page 98
Find out more about 
Force for Good in our 
ESG Report 2023/24
 See page 46
 See page 12
Estate growth 
and optimisation
 See page 24
 See page 38
Building
Building
advantage
on our

Whitbread PLC Annual Report and Accounts 2023/24
2
STRATEGIC REPORT
“Our ambition is to 
be the world’s best 
budget hotel brand.”
Dominic Paul
Chief Executive
Strategic framework
Force for Good is our long-established 
sustainability programme. Within 
each aspect of our business strategy 
are stretching targets that are fully 
embedded across our business. 
Opportunity
Supporting our team members so they 
can reach their potential with no barriers 
to entry and no limits to ambition
Community
Making a meaningful contribution to the 
customers and communities we serve
Responsibility
Always operating in a way that respects 
people and the planet
	Find out more online
www.whitbread.co.uk
	See page 58
Force for Good
To provide quality, affordable hotel 
rooms to our guests, to help them to 
live and work well and to positively 
impact the world around us. 
With no barriers to entry or limits to 
ambition, we will provide meaningful 
work, skills and career development 
opportunities for our teams.
	See page 52
What 
sets usapart?
apart?
Our purpose
PURPOSE ROADMAP
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Force for 
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Whitbread PLC Annual Report and Accounts 2023/24
STRATEGIC REPORT
G
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3
BRANDS AND LOCATIONS
United Kingdom
Our largest and most profitable market is 
driven by high volumes of domestic travel 
with additional inbound travel from 
international markets. With a significant 
decline in the independent sector and 
limited new room growth from other 
branded operators, a favourable supply 
backdrop is expected to continue for a 
number of years. 
Germany
The German hotel market is 40% larger 
than the UK and shares a number of 
attractive structural characteristics that 
helped drive Premier Inn’s success in the 
UK. Having grown rapidly in recent years, 
we are on course to become Germany’s 
number one hotel brand, delivering 
profitable growth and attractive 
long‑term returns on capital.
Long-term ambition to become
No.1
Where we operate1
Hotels
Food and beverage
Food and beverage, especially a hot breakfast, is a key part of the overall guest 
experience at Premier Inn. Our guests have access to either an unbranded integrated 
restaurant within the hotel or a branded restaurant just next door. 
	Read more on pages 26 to 29
‘hub by Premier Inn’ offers a more compact, digitally 
advanced in-room experience at a great price in prime 
locations. With 17 hub hotels already open across 
London and Edinburgh, we have a committed 
pipeline to open more sites over the next few years. 
Premier Inn is the largest hotel brand in the UK and has a growing 
presence in Germany. Our consistent guest proposition is synonymous 
with providing high-quality and great value hotel rooms. We have a 
long runway for growth; with our committed and future pipeline, as 
well as our extensions programme, we will reach at least 97,000+ open 
rooms in the UK by 2028/29.
Open rooms3
10,500
Our brands
UK long-term room potential
125,000
Open rooms2
85,000
1	 As at 29 February 2024.
2	 Includes six sites in Ireland, one site in each of 
Guernsey and the Isle of Man and two sites in Jersey. 
3	 Includes one site in Austria.
4	 Sites where the Group has a legal interest in a 
property with the intention of opening a hotel 
in the future.
Committed pipeline4
7,000
Committed pipeline4 
6,000
	Read more on pages 32 to 35

Whitbread PLC Annual Report and Accounts 2023/24
4
STRATEGIC REPORT
With over 85,000 rooms open and a further 7,000 rooms 
in our pipeline, we have significant growth potential of up 
to 125,000 rooms across the UK and Ireland. The structural 
shift in UK hotel supply following the pandemic and a 
subdued pipeline of new build hotels means we do not 
expect UK supply to recover to 2019 levels until at least 
2028. Our in-house acquisition team, large freehold 
portfolio and flexible approach to property ownership 
means that we are well-placed to take advantage of 
this significant market opportunity and can add rooms 
through new sites and extensions.
WHY INVEST?
Whitbread owns Premier Inn, the UK’s largest 
hotel brand, and is also on course to become 
the number one hotel brand in Germany. The 
Group employs over 38,000 people and is a 
long-term constituent of the FTSE 100 index.
Investment case
1 | Long-term UK growth opportunity
Open and 
committed 
rooms
Mid-term 
rooms 
target
92,000
97,000+
125,000
The opportunity to create substantial value in Germany 
is significant. With similar characteristics to the UK market, 
Germany has a large and declining independent sector 
but, unlike the UK, has no clear leader in the branded 
budget segment. Following the opening of our first hotel 
in 2016, we have grown rapidly through a combination of 
both organic growth and acquisitions. At the end of 
2023/24, we had a total of 93 hotels in our open and 
committed pipeline, making us one of the largest 
operators in the market. We have committed £1.1bn 
of capital and have a clear strategy in place to become 
the number one hotel brand in Germany and reach 
long‑term returns on capital of between 10–14%.
Our operating model gives us a significant competitive 
edge. Ownership of all aspects of our operations ensures 
the delivery of a consistent, high-quality product, 
whilst our scale and financial discipline mean we can 
continue to offer great value for our guests. Our in-house, 
centralised approach to revenue management integrates 
digital marketing into our trading strategy, helping us 
to maximise revenue. Almost all of our bookings are 
made direct, significantly lowering our acquisition and 
retention costs.
We are evolving our offer to ensure that we uphold our 
brand promise and continue to delight our guests. Our 
food and beverage offer drives incremental RevPAR 
and our planned changes to optimise our offer will 
further enhance the guest experience. Our Force for 
Good sustainability programme ensures we are contributing 
positively to the communities where we operate. 
YouGov BrandIndex1
Open hotels*
59
Pipeline hotels
34
2 | Unlocking value in Germany
3 | Differentiated operating model delivers a market-leading customer proposition
Long-term 
potential rooms
Quality
Hilton
Marriott
Premier Inn
Crowne
Plaza
Best
Western
Holiday Inn
Airbnb
Holiday Inn Express
Ibis
Travelodge
30
40
20
10
0
10
20
30
40
50
Value
1	 YouGov BrandIndex Quality & Value scores as at 29 February 2024 based on a nationally representative 52-week moving average.
*	 Includes one hotel in Austria.

Premier Inn UK Return on capital
Whitbread PLC Annual Report and Accounts 2023/24
STRATEGIC REPORT
G
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5
Our vertically integrated business model, continued 
capital discipline and diligent execution of our business 
strategy have combined to deliver strong growth and 
attractive rates of return. This year, our UK business 
reached record levels of returns whilst we continued 
to grow our estate.
Since 2019/20, we have added almost 7,000 rooms 
across the UK and Ireland and increased our return on 
capital employed† (ROCE). 
In 2023/24, our UK estate stood at over 85,000 rooms 
and we achieved ROCE† of 15.5%. We aim to drive this 
higher through optimisation of our estate, as well as a 
series of commercial initiatives and operating efficiencies. 
Whilst still in its early stages of development, we believe 
that our German business, once mature, will deliver 
strong growth and attractive long-term returns.
COVID-19 pandemic
85k
65k
68k
72k
76k
79k
79k
82k
84k
59k
 Number of UK rooms	
 Premier Inn UK ROCE†
13.5%
12.9%
13.0%
13.4%
13.3%
11.2%
2.3%
12.9%
15.5%
(14.4)%
With an upgraded investment grade2 rating of BBB, 
at the year-end we had net debt† of £298m. We have 
a strong balance sheet that underpins our confidence 
in being able to continue to invest, even through 
periods of macroeconomic uncertainty. Our balance 
sheet is backed by a substantial freehold property 
portfolio that provides operational flexibility and is a 
potential source of future funding through selective 
sale and leaseback transactions. It also enables us to 
maximise the commercial opportunity in any location 
and optimise our portfolio by extending existing sites, 
closing sub-scale hotels and opening bigger, more 
efficient hotels, thereby maximising returns.
2	 Fitch Ratings, 17 August 2023.
Freehold : Leasehold mix 
4 | Increased returns on a growing capital base
5 | Asset-backed balance sheet 
provides stability and enables growth
FY15 
FY16 
FY17 
FY18
FY19
FY20
FY21
FY22
FY23
FY24
Open
 Freehold
 Leasehold 	
52%
48%
 Freehold
 Leasehold
52%
48%
Open and 
committed
Premier Inn UK returns

Whitbread PLC Annual Report and Accounts 2023/24
6
STRATEGIC REPORT
CHAIRMAN’S STATEMENT
The past year has seen us 
deliver another outstanding 
financial performance. The 
execution of our business 
strategy, supported by our 
strong market position and 
differentiated business model, 
is extending our leadership 
position in the UK and we are 
making encouraging progress 
towards replicating that success 
in Germany. 
Our strong performance ensures we can 
continue to invest in our existing business, as 
well as in new opportunities to drive long-term 
returns for the benefit of our stakeholders. 
Our results are underpinned by the continued 
dedication and hard work of our teams. Their 
passion and focus on operational excellence 
ensures that, even at high levels of hotel 
occupancy, we are continuing to deliver a 
high-quality and great-value experience for 
our guests. Sustaining our market-leading 
customer proposition requires that we continue 
to evolve our business, balancing the needs 
of each of our key stakeholders, backed up 
by a process of rigorous oversight, performance 
management and our Force for Good 
sustainability programme. Tailoring the way 
we provide food and beverage in a number 
of our UK locations is a further example of 
this process in action. As set out in the Chief 
Executive’s review, our planned changes to 
our branded restaurant portfolio will improve 
the service to our hotel guests, unlock the 
addition of new high-returning hotel rooms 
and increase efficiencies. Whilst there will 
be an impact on some of our team members, 
we will seek to offer alternative opportunities 
across the Group wherever possible.
The nature of our business requires that 
we take a long-term view when it comes 
to capital allocation. This approach has 
served us well over the past 280 years and 
is building on our advantage, opening up 
new opportunities for future growth and 
increasing financial returns.
Full-year results and 
final dividend
Premier Inn UK remained the engine of 
growth in 2023/24, supported by further 
progress in Germany and increased interest 
receivable on our cash balances. Group 
statutory profit before tax was £452m, an 
increase of £77m versus the prior year after 
£109m of adjusting items (including £107m 
of impairments). 
Our vertically integrated business model 
ensures we have control over the guest 
experience and provides us with significant 
operating leverage, generating strong 
cashflow of £787m over the past year. 
As a result, we were able to continue to 
self-fund our programme of investment, 
with expansionary and non-expansionary 
capex totalling £509m in 2023/24. Our 
balance sheet remains strong, as reflected 
by the improvement in our investment 
grade rating to BBB in August 20231.
Given our strong performance and confidence 
in the outlook, the Board is recommending 
a final dividend of 62.9 pence per share, 
a 26% increase from last year and a further 
£150m share buy-back. The final dividend 
will be paid on 5 July 2024 to shareholders 
on the register on 24 May 2024. As in previous 
years, the Dividend Reinvestment Plan (DRIP) 
will enable eligible shareholders to receive 
their dividend entitlement in the form of 
additional Whitbread shares. 
	Find out more online
www.whitbread.co.uk
1	 Fitch ratings, 17 August 2023.
on our
opportunity
Building
Building
Adam Crozier
Chairman

Whitbread PLC Annual Report and Accounts 2023/24
STRATEGIC REPORT
G
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7
With our continued commitment to the 
environment as part of our Force for Good 
agenda, and in response to a rise in the 
number of uncashed dividend cheques, 
we have decided that in future cash dividend 
payments will only be made by electronic 
means. This will start with the interim dividend, 
which we expect to pay in December 2024. 
From that point on we will no longer be 
issuing payments by cheque. Further details 
on how you can register your bank account 
details, so you can have dividends paid 
directly to your account, can be found in 
the shareholder services section of the 
report on page 238.
Strategy
Our strategy is unchanged and we are 
continuing to seek ways in which we can 
refine and improve our business. Examples 
include the further optimisation of our UK 
estate, continued progress in Germany, our 
upgraded technology platform and our new 
£150m efficiency programme. Further detail 
on these and our other commercial initiatives 
is set out in the Chief Executive’s review on 
pages 8 to 11, explaining how they are 
helping to ensure we continue to deliver a 
quality experience for our guests, provide 
rewarding employment for our teams and 
attractive long-term returns for our shareholders. 
Capital allocation 
Retaining a strong balance sheet with 
investment grade metrics remains a key 
pillar of our capital allocation framework. 
Having considered carefully the Group’s 
financial performance and overall business 
outlook, the Board is pleased to be able to 
announce a further £150m share buy-back, 
which is in addition to the £600m that was 
returned over the past year. 
 Further details regarding the latest 
share buy‑back can be found in the 
Chief Executive’s review on pages 8 to 11
Force for Good
An integral part of our strategy is our 
sustainability programme, Force for Good. 
We remain focused on delivering against 
the three pillars of our programme: opportunity, 
community and responsibility.
During the year we continued to invest in 
our teams, not just through increased levels 
of pay but also through initiatives such as 
our apprenticeship programme that is helping 
to provide those at the start of their careers 
with an opportunity to acquire new skills and 
build a career with us at Whitbread.
We have made good progress with our 
operational carbon and water reduction 
and continue to trial solutions that will 
further decarbonise our estate. In addition, 
we have started preparing for the Corporate 
Sustainability Reporting Directive, including 
our double materiality assessment. 
Our partnership with Great Ormond Street 
Hospital Children’s Charity has now raised a 
total of over £24m in the UK and during the 
past year we donated over 50,000 pieces 
of bedding and 2,000 mattresses to those 
impacted by the conflict in Ukraine. 
 You can read more about our Force for Good 
commitments and progress during the past 
year on pages 61 to 63
The Board
I am pleased to report that Dominic Paul’s 
arrival as Chief Executive last year has been 
hugely positive. Dominic’s understanding of 
our business approach has allowed us to 
progress at pace on a number of key initiatives, 
whilst continuing to deliver outstanding 
financial results. Dominic summarises our 
progress over the past year as well as some 
of our future plans in his review. 
During the year we appointed Shelley Roberts 
as a non-executive director. Shelley brings 
a wealth of experience from her current role 
as Chief Commercial Officer at Compass 
Group PLC, as well as from her previous 
roles in the international airline industry 
and she is already proving to be a valuable 
addition to the Board.
Both David Atkins and Fumbi Chima have 
confirmed that they will not seek re-election 
at this year’s forthcoming AGM. I would like 
to take this opportunity to thank them on 
behalf of the Board for the significant 
contribution that they have both made to 
our progress and to wish them well for the 
future. Their decision to step down presents 
an opportunity to review the size and shape 
of the Board whilst continuing to make sure 
that we progress towards our 40% target of 
female Board members, as recommended 
by the FTSE Women Leader’s review. 
Although we do not yet have a female 
appointee in one of the top four senior 
positions, we are committed to achieving 
this goal and will provide further updates 
in future reports.
Governance
Whilst satisfied that our governance 
approach is robust and effective, we are 
not complacent and I have welcomed input 
from a number of our investors with whom 
I have met during the past year. Hearing 
first-hand their views on a range of topics 
including business strategy and culture, 
remuneration, environmental, social and 
governance matters as well as financial and 
operational performance has been most 
useful in helping to inform how we think 
about and oversee all areas of our business.
Executive remuneration remains a key 
area of focus both for the Board and the 
Remuneration Committee. As explained by 
the Chair of the Remuneration Committee 
on pages 122 to 124, our executives and 
wider teams are incentivised to achieve 
what the Board believes are stretching 
targets so that their interests and those 
of our shareholders and other stakeholders 
are aligned.
Annual general meeting
The AGM will take place at 2.30pm on Tuesday 
18 June 2024 at our head office in Dunstable 
and full details of the meeting are set out in 
the Notice of Meeting. For those able to 
attend, my colleagues and I look forward to 
welcoming you then.
In the last couple of years we have provided 
a live video stream of our AGM, together with 
the opportunity to both vote and ask questions 
remotely during the course of the meeting. 
The number of shareholders using this service 
has been very low and does not justify the cost. 
We have therefore taken the decision to scale 
back the online element of the meeting this 
year, which will be available remotely via an 
audio-only webcast. 
Shareholders who are unable to attend 
the meeting in person are welcome to 
submit questions by email in advance of the 
meeting to agmquestions@whitbread.com. 
Any questions should be submitted by 
5pm on Monday 17 June 2024. Votes can 
be submitted in person at the meeting or 
in advance via a proxy card or the online 
proxy voting system, but it will not be possible 
to vote online during the meeting.
Outlook
With expectations of further reductions in 
inflation and a more benign interest rate 
environment on the horizon, there are reasons 
to believe that the macroeconomic outlook 
may be turning more favourable. Although this 
would be welcome, we are not relying on this 
to drive our business forward. We have a clear 
strategy, a strong balance sheet and a number 
of strategic and commercial opportunities that 
underpin our confidence in being able to 
deliver long‑term profitable growth. 
Adam Crozier
Chairman
29 April 2024

CHIEF EXECUTIVE’S REVIEW
Whitbread PLC Annual Report and Accounts 2023/24
8
STRATEGIC REPORT
We have delivered an 
outstanding set of results in 
2023/24, led by the strength 
of our UK hotels business. Our 
increased levels of profitability, 
operating cashflow and return 
on capital reflect the power of 
our unique operating model. 
Our freehold-backed balance 
sheet, together with our strategy 
of continuing to invest, is 
allowing us to take advantage 
of the significant structural 
growth opportunity that exists 
following the decline in UK 
hotel supply, as well as expand 
our network in Germany.
Against this backdrop, we are increasing 
our momentum to deliver long-term profitable 
growth. In addition to our strong commercial 
programme, we have announced our 
Accelerating Growth Plan (AGP) to optimise 
our F&B offer at a number of our sites to 
unlock up to 3,500 room extensions that 
will enhance the service for our hotel guests 
and deliver increased operational efficiencies. 
In Germany, we are encouraged by our progress 
to date and the opportunities we now have 
to both build our brand awareness and 
refine our trading strategies further. We are 
on track to break-even on a run-rate basis 
during calendar year 2024 and with 10,500 
rooms now open and a further 6,000 in 
the pipeline, we are on course to fulfil our 
ambition of becoming the number one 
hotel brand in Germany, based on number 
of open hotel rooms.
Our scale and vertically integrated model 
mean we have the commercial and operational 
levers to underpin our long-term profitable 
growth, strong cashflow and increasing 
returns on capital. We are on course to 
deliver a step change in our performance 
and look forward with confidence. 
2023/24 Financial performance
The Group has once again delivered an 
excellent financial performance. Whilst 
Premier Inn UK remains the driving force 
behind our latest results, our growing 
German business also made encouraging 
progress throughout the year. Total statutory 
revenue increased by 13% to £2,960m while 
adjusted operating profit increased by 24% 
to £674m, reflecting the inherent operating 
leverage of our model. We have continued 
to build on our advantage across all areas 
of our operations, with a determined focus 
on growing our revenues, managing our 
costs and ensuring a high-quality service for 
our guests. As a result the Group delivered 
a 36% increase in adjusted profit before tax 
to £561m (2022/23: £413m). Adjusting items 
in the year resulted in a charge of £109m, 
including a non-cash, net impairment 
charge of £107m, most of which relates 
to UK branded restaurants held for sale in 
connection with our AGP, the impairment 
of seven properties in Germany and £27m 
of costs relating to the Group’s strategic IT 
programmes. The result was a 21% increase 
in statutory profit before tax to £452m 
(2022/23: £375m). A tax charge of £140m 
led to a statutory profit after tax of £312m 
(2022/23: £279m).
Our financial strength means we can 
continue to deliver attractive returns to 
shareholders, through a combination of 
dividends as well as share buy-backs. The 
Board is therefore recommending a 26% 
increase in the final dividend to 62.9p 
per share that will be paid to eligible 
shareholders on 5 July 2024 and further 
details can be found on page 184.
Dominic Paul
Chief Executive
Delivering
Delivering
a step-change
in performance

Whitbread PLC Annual Report and Accounts 2023/24
STRATEGIC REPORT
G
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9
UK – Extending our 
market leadership
Our UK business delivered an excellent 
operational and financial performance. 
With a favourable supply backdrop and 
strong demand, total UK accommodation 
sales increased by 12%, with strong growth 
across London (+17%) and the Regions 
(+10%), driven by continued high levels of 
occupancy and increased average room 
rates (ARR). We maintained a well-balanced 
customer mix between business and leisure 
and whilst leisure demand remained strong 
during the peak summer months, we did 
see some softening at short-lead during the 
fourth quarter, reflecting the normal seasonal 
pattern. The result was that Premier Inn 
UK again outperformed the wider midscale 
and economy (M&E) market and total 
accommodation sales grew 3.1pp ahead 
of the market with an increased RevPAR 
premium of £5.95 in 2023/24 (2022/23: £4.96). 
This outperformance was thanks to a 
number of external and internal factors 
including: a favourable supply backdrop; 
our market-leading position; our proprietary 
trading engine; the quality of our guest 
experience; our focus on business customers 
and operational excellence.
Food and beverage (F&B), especially a hot 
breakfast, is an important part of our hotel 
offer and helps drive incremental RevPAR. 
F&B sales were up 7% versus 2022/23, with 
high levels of occupancy in our UK hotels 
driving strong breakfast sales that were up 
14% year-on-year and a series of commercial 
initiatives supporting the performance of 
our branded restaurants. 
As expected, with the addition of over 
2,000 new hotel rooms and 8% cost 
inflation, total operating costs increased 
by 8% versus the prior year. However, the 
power of our operating model meant that 
with positive like-for-like sales growth, 
and £50m of efficiency savings, adjusted 
pre-tax profits increased by 19% to £588m 
(2022/23: £492m) and margins increased 
to 21.2%, 1.6pp ahead of the prior year 
(2022/23: 19.6%). The strength of this 
performance meant that we delivered 
record levels of UK ROCE that increased 
to 15.5% (2022/23: 12.9%).
Gross impairment of £84m (2022/23: £nil) 
has been recognised in respect of sites 
impacted by changes to facilitate our AGP. 
Included within this amount is £81m where 
the carrying value exceeds the expected 
sale proceeds less costs to sell and a further 
impairment of £4m to reflect the impact of 
the reduced cashflows as a result of the 
announcement of the plan. This was offset 
by the reversal of previous impairments 
relating to these disposal sites of £7m. In 
addition, gross impairment charges of £8m 
(2022/23: £54m) have been driven by 
changes to forecast cashflows at a small 
number of sites and an amount of £10m 
(2022/23: £55m) was recognised as reversals 
of previous impairment driven by a strong 
performance across other sites, particularly 
those in London. This amount includes £1m 
relating to the Premier Inn hotel remaining 
following the expected disposal of the 
neighbouring branded restaurant.
Germany – On course to 
become the No. 1 hotel brand
In Germany, we made encouraging progress 
in 2023/24, building our momentum with 
further network expansion and improved 
trading performance. Whilst we did 
experience a dip in performance during the 
second quarter, this was short-lived. Our 
cohort of more established hotels in 
aggregate performed well during the year 
and, despite not yet at our long-term target 
level of return, it is achieving RevPAR ahead 
of the rest of the German M&E market.
We added 1,464 rooms during the year and 
now have over 10,500 rooms open with a 
further 6,000 rooms in our committed pipeline. 
As our brand is not yet well known and with 
only a limited trading history since the end 
of the pandemic, our hotels are not yet at their 
full potential. However, we continue to be 
encouraged by our improving performance, 
led by our cohort of 17 more established 
hotels1 which achieved a profit2 of £9m in 
2023/24 (2022/23: profit of £3m). The net 
result was that Germany as a whole delivered 
a reduced adjusted loss before tax of £36m 
(2022/23: loss of £50m) which was in line 
with our 2023/24 guidance. 
In order to reach scale at pace and gain 
access to a number of key markets, we 
have invested in freehold and leasehold 
sites through organic opportunities as well 
as through acquisitions. Now having a recent 
period of trading history, we have updated 
our cashflow assumptions which has resulted 
in an impairment charge of £32m, relating 
to seven of our German hotels. 
With an encouraging forward booked 
position and a clear plan in place, we remain 
on track to reach break-even on a run-rate 
basis during calendar year 2024 and are 
making good progress towards our long-term 
target of generating 10%–14% returns on the 
£1.1bn of invested and committed capital.
1	 Cohort of 17 more established German hotels that 
were open and trading under the Premier Inn brand 
for 12 consecutive months as at 4 March 2022.
2	 In aggregate, adjusted profit before tax excluding 
non-site related administration and overhead costs.
Our teams
Our teams are at the heart of our guest 
experience, and thanks to their continued 
hard work and dedication we are continuing 
to deliver the great quality, service and value 
that our guests expect from us. Operating 
at high levels of occupancy requires that 
our team members have to go the extra 
mile to deliver for our guests and the fact 
that we have been able to improve our 
high guest scores over the past year sets 
us apart from many of our competitors. 
We recognise that the changes we are 
making to our F&B offer will be unsettling 
for our teams and are committed to working 
hard to support all of those affected. 
Financial strength
Having a strong balance sheet with 
investment grade metrics remains a key 
pillar of our capital allocation framework. 
The cash generated meant that, even 
after gross capital expenditure of £509m 
(2022/23: £546m), £591m of share buy‑backs 
and £165m of dividend payments during 
the year, our balance sheet remained strong 
and we were pleased to receive an upgrade 
to our credit rating to BBB (previously BBB-)3. 
3	 Fitch Ratings, 17 August 2023.
Premier Inn Hamburg City Zentrum

CHIEF EXECUTIVE’S REVIEW CONTINUED
Whitbread PLC Annual Report and Accounts 2023/24
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STRATEGIC REPORT
Clear strategy
Our strategy is focused on driving 
long‑term, sustainable returns for our 
shareholders whilst working with our 
stakeholders to ensure we are driving 
positive change through our Force for 
Good sustainability programme. 
Our vertically integrated model and strong 
balance sheet underpin the three pillars of 
our business strategy: 
•	 continuing to grow and innovate in the UK; 
•	 focusing on our strengths to grow in 
Germany; and 
•	 enhancing our capabilities to support 
long-term growth.
The following sections highlight our future 
plans that remain central to our long-term 
success and will underpin our future 
financial performance.
1) Continuing to grow and 
innovate in the UK
We are determined to extend our leadership 
position as the UK’s number one hotel chain, 
driving strong revenue growth and maximising 
returns. To achieve these objectives, we 
have developed a series of strategic and 
commercial initiatives; some of which are 
summarised below.
Accelerating Growth Plan (AGP)
Food and beverage (F&B) is a core part of 
our guest experience. Over half of our hotel 
guests are served by an unbranded integrated 
restaurant, which is located inside the hotel 
and tailored to the needs of our hotel guests. 
We also have a number of hotels where F&B 
is provided through a neighbouring branded 
restaurant, owned by the Group or a third 
party, that sits next to the hotel and is also 
open to non-hotel guests.
Whilst our UK hotel performance has gone 
from strength-to-strength, the performance 
of some of our branded restaurants has 
been impacted by a reduction in footfall 
from non-hotel guests with the result that 
they have struggled to meet their targeted 
levels of return. At the same time, a marked 
reduction in hotel supply and a shortage 
of development funding has created an 
opportunity to grow our UK rooms pipeline 
at a time when many competitors cannot. 
As 56% of our UK sites are freeholds, we 
are in a position to commence a significant 
hotel extensions programme that will grow 
our rooms pipeline and generate a high 
return on capital.
We have announced our Accelerating 
Growth Plan to optimise our F&B offer and 
unlock 3,500 new room extensions. This will 
enhance the offer for our hotel guests through 
the construction of a new integrated 
restaurant, increase efficiency and at the 
same time, increase our rooms pipeline. 
With this plan, together with our existing 
committed and future pipeline, we expect 
our total open estate to reach at least 
97,000 rooms by the end of 2028/29. 
The details of our plan are as follows: 
1)	 Over the next 24 months we plan to add 
3,500 new rooms to our pipeline through 
a new extensions programme. This includes 
transforming 112 branded restaurants 
into new hotel rooms having first transferred 
the delivery of F&B for our hotel guests 
at these sites to a more tailored, integrated 
restaurant, that will be built inside the 
neighbouring hotel, mirroring the 
popular format already available at 387 
of our hotels. In 2023/24, these branded 
restaurants generated revenue of £121m 
and a PBT loss1 of £19m.
2)	 Over the next 24 months we are 
planning to exit 126 branded restaurants; 
they will continue to operate as they do 
now so that they can be sold as going 
concerns. Of these restaurants, we have 
agreed to sell 21 for £28m. In 2023/24, 
these 126 restaurants in aggregate 
generated revenue of £147m and a PBT 
loss1 of £9m. The proceeds from these 
disposals will be used to help fund our 
investment in building a more tailored, 
integrated restaurant at our affected 
hotels as well as the construction of new 
hotel rooms across the estate.
The majority of our sites, including our 
existing 387 integrated restaurants and our 
remaining portfolio of 196 higher returning 
branded restaurants, will continue to operate 
as normal and are not affected in any way.
Our AGP will result in the reduction of 
around 1,500 roles out of a total workforce 
of 37,000. While these plans are still subject 
to consultation, we will seek to find alternative 
opportunities wherever possible through 
the roles created by this plan and our 
existing recruitment process that makes 
c.15,000 hires each year. We will be 
providing dedicated support to our teams.
Alongside the above plan, we are also 
continuing to deploy a series of other 
commercial initiatives to help drive our UK 
business during 2024/25 including: improving 
our trading strategies, broadening our guest 
choice and experience, continuing to enhance 
our business proposition, making further 
improvements in F&B and by investing in 
operational excellence.
1	 In aggregate adjusted profit before tax 
excluding non-site related administration 
and overhead costs.
2) Focus on our strengths 
to grow in Germany
We have a clear objective: to become the 
number one hotel brand in Germany, replicating 
our success in the UK and creating significant 
value for our shareholders. With over 10,500 
open rooms and a further 6,000 rooms in 
our committed pipeline, we are on course 
to fulfil this ambition. With our new local 
senior leadership team now in place, we are 
building strong momentum with several 
levers that will have a positive impact on 
our performance:
•	 continued network expansion;
•	 refining our commercial strategy;
•	 tailoring our model for our guests; and
•	 enhancing our business proposition.
3) Enhancing our capabilities 
to support long-term growth
By continuing to invest in our supporting 
infrastructure, we seek to ensure the 
smooth execution of our plans, both in 
the UK and Germany. Maintaining a strong 
balance sheet gives us the confidence to 
invest and make long-term decisions that 
will enhance our returns.
Asset-backed balance sheet
Our freehold property estate was last 
valued at £4.9–£5.8bn in 2018 and it is a 
key point of difference versus other more 
‘asset-light’ business models. Having access 
to both freehold and leasehold opportunities 
means that we maximise our chances of 
securing the assets and locations we want. 
We are also able to optimise the size and 
format of our estate in order to increase 
returns as evidenced by our AGP.
Upgraded technology
Having now completed the multi-year 
upgrade to our reservation system and 
technology stack across over 900 hotels 
across the UK and Germany, we are 
continuing to drive further improvements to 
our digital networks and systems that will 
improve the quality of service to our guests 
and drive further efficiency savings. 
Lean and agile cost model
As a vertically integrated operator, we are 
able to exercise considerable control over 
our cost base. Whilst there are signs that 
inflationary pressures may be easing, they 
remain above average and we have therefore 
launched a new cost efficiency programme 
to deliver £150m of cost efficiencies over 
the next three years. This new programme 
will see us extract more savings on a smaller 
cost base following the impact of our AGP, 
and will be delivered throughout the business.

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Operating responsibly and sustainably 
Being a Force for Good is fundamental to 
the sustainable and long-term growth of 
our business. Our programme comprises 
three core pillars: opportunity, responsibility 
and community, and responsible business 
practices are integrated into our operations. 
 Full details of all aspects are set out on pages 
56 to 63.
Capital allocation and share 
buy-backs
Having now completed £600m of share 
buy-backs, the Board has reapplied the 
Group’s capital allocation framework. Given 
the strength of our financial performance, 
our balance sheet and our confidence in the 
medium-term outlook, the Board believes 
that the Group has sufficient headroom to 
recommend an increased final dividend 
totalling £115m and intends to conduct an 
additional £150m share buy-back, to be 
completed during the first half of 2024/25.
Asset-backed balance sheet 
and investment-grade status, 
BBB rating2
Maintain 
investment‑grade metrics
Continue to invest 
in profitable growth
Clear dividend policy
Capital return
Capital allocation
£550m–£600m gross capex and 
expected proceeds from property 
transactions of £175m–£225m
Recommended final dividend 
of 62.9p, resulting in a payment 
of £115m
£150m additional buy-back, taking 
total shareholder cash returns to 
£1bn since April 2023
2024/25 guidance and outlook
In the UK, as evidenced by the market data, 
whilst midweek demand has been robust, 
the phasing of public holidays impacted 
weekend demand in certain leisure locations 
in the first seven weeks. However, the strength 
of our brand and commercial programme 
meant that we increased our outperformance 
versus the market. We are expecting a 
positive step-up in demand across business 
and leisure over the next few weeks supported 
by our strong forward booked revenue 
position which is ahead of last year. 
We expect net UK inflation on our £1.72bn 
cost base of between 3%–4% in 2024/25, 
after £40m–£50m of efficiency savings.
In Germany, our current trading has been 
positive with our hotels outperforming the 
wider M&E market and we remain on course 
to break even on a run-rate basis during 
calendar year 2024. 
We expect a £20m–£25m reduction in net 
finance income versus 2023/24 reflecting 
lower cash balances and based on the 
outlook for Bank of England rates.
We plan to add 750–1,250 rooms in the UK and 
c.400 rooms in Germany as we seek to grow 
our coverage and scale in both markets.
We expect gross capital expenditure in 
2024/25, including our AGP, to be between 
£550m–£600m partially offset by proceeds 
from property transactions of £175m–£225m 
including sale and leasebacks and disposals.
Our AGP plan will require c.£500m of 
investment over the next four years which 
will be funded through our existing annual 
capital expenditure programme. 
The changes we have outlined are expected 
to result in a one-off reduction to UK adjusted 
PBT in 2024/25 of between £20m–£25m, as 
we transition the selected sites to the new 
integrated format. Thereafter, with the removal 
of these restaurants, the one-off adjusted 
PBT impact in 2024/25 will be fully 
recovered in 2025/26 and by 2026/27, as 
further restaurants are sold and the addition 
of new high-returning hotel rooms starts to 
come through, we expect the plan to deliver 
a net incremental adjusted PBT benefit of 
between £30m–£40m. As the new 
extensions mature, we expect further 
improvement in subsequent years will 
deliver an uplift to adjusted PBT of between 
£80m–£90m per annum, driving increased 
margins and returns. 
At this time the Group expects to incur further 
net impairment charges and write-downs 
within adjusting items totalling between 
£80m and £100m over the next three 
financial years. The Group also expects to 
incur future cash costs presented within this 
adjusting item across the next three financial 
years totalling between £20m and £25m.
Delivering a step-change 
in margins and returns
We remain confident about the Group’s 
medium-term prospects. We are the clear 
market leader in the UK and have a number 
of strategic and commercial initiatives, that 
will strengthen our position further. In Germany, 
we are building a business of real scale and 
remain on course to become the number 
one hotel brand achieving our long-term 
target of 10%–14% return on capital. Together, 
with our new efficiency programme, these 
initiatives will deliver a step change in our 
profitability, margins and returns.
Dominic Paul
Chief Executive
29 April 2024
2	 Fitch Ratings, 17 August 2023.

Whitbread PLC Annual Report and Accounts 2023/24
12
STRATEGIC REPORT
Building
Building
on our 
guest proposition
STRATEGY IN ACTION: GUEST PROPOSITION

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New ground 
floor format
Our hotels offer more than just a place 
to sleep and we know how important a 
great communal space is to our guests, 
either as a place to work or to relax. 
Our all-new integrated ground floor concept, ‘The Social’, 
offers an enhanced modern and vibrant environment 
where guests can check in, choose to order food and 
drinks throughout the day at one of our new ‘hero bars’, 
or relax in a comfortable lounge area. The improved 
layout also allows our teams to multi-task, improving 
our operational efficiency and helping to reduce costs. 
Currently available in four of our UK hotels, we are 
planning to extend the trial to further sites over the 
coming year.
Increase in F&B spend per sleeper
+£2.60
Source: Company data
Enhanced 
standard rooms
We believe that choosing a budget hotel 
brand shouldn’t mean our guests have 
to compromise on comfort and quality. 
Our latest room format (ID5) offers a ‘home away from 
home’ experience for our guests at an attractive price. 
Whilst ensuring a great night’s sleep remains our main 
focus, we have complemented this with modern artwork, 
a walk-in shower and in-room technology. Following 
positive customer feedback and higher guest scores, we 
are now rolling out the new ID5 format in the UK and 
Germany. The improved design and layout will also help 
to reduce cleaning time, creating operational efficiencies. 
Increase in overall guest scores
+15%pts
Source: Company data

BUSINESS MODEL
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Whitbread PLC Annual Report and Accounts 2023/24
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STRATEGIC REPORTintegrated
integrated
Whitbread owns Premier Inn, the UK’s 
leading hotel brand that also has an 
expanding presence in Germany. Our 
purpose is to provide our guests with 
high-quality, affordable hotel rooms 
whilst ensuring we offer meaningful 
skills and career development 
opportunities to our teams. 
Our vertically integrated model 
differentiates us from our peers and 
means that we have full control over 
the delivery of our product, driving 
growth and long-term value for 
our stakeholders.
Vertically 
integrated 
model
Culture and 
values
Trusted 
brand
Leading Guest 
Proposition
Engaged
Teams
Profitable 
Growth
Shareholder 
Returns
Our
approach

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STRATEGIC REPORT
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More about our model
Guest focused
We are passionate about 
delivering for our guests and are 
continuously evolving our product, 
ensuring we can continue to 
meet their needs at an affordable 
price. Our annual maintenance 
programme ensures every hotel 
room meets the high brand 
standards that our guests expect. 
National network
With over 850 hotels open in 
the UK we are well placed to 
meet the needs of our guests, 
wherever they might need to 
stay. In Germany, we now have 
hotels in most major towns and 
cities and remain one of the 
country’s fastest-growing 
hotel chains.
Consistent value and quality
Premier Inn continues to be the 
UK’s leading hotel brand and is 
delivering high guest scores in 
Germany. The investment in 
both our product and our 
teams, whilst driving material 
cost efficiencies, allows us to 
continue to offer a consistent, 
high-quality and great-value 
proposition. 

Tailored F&B
F&B is a key pillar of the Premier 
Inn guest experience, particularly 
breakfast, increasing occupancy 
and driving incremental RevPAR. 
Our F&B formats vary by location 
to ensure we have the optimal 
offering to meet our guests’ needs.
Trusted brand
Genuine
Really caring about 
our customers 
and teams
Confident 
Striving to be the 
best at what we do
Committed 
Working hard for 
each other
Flexible property model
Our significant freehold 
estate and flexible approach 
to property ownership means 
we can both secure hotels in 
the right locations and optimise 
our network through M&A and 
extensions, helping us to generate 
attractive long-term returns.


Low-cost distribution 
The majority of our bookings 
are made direct, providing 
us with complete ownership 
of the customer relationship 
and minimising our customer 
acquisition costs. It also 
enables our automated trading 
engine to optimise our pricing 
strategies to maximise revenue.
End-to-end control 
By owning and operating all of 
our hotels, we control all elements 
of the value chain, ensuring the 
consistent delivery of a high‑quality 
product. This also means we 
can invest in developing our 
proposition to better meet the 
needs of our guests.
Cost efficiency
The breadth and ownership of our 
operations mean we benefit from 
significant economies of scale. 
We have an embedded culture of 
driving material cost efficiencies, 
helping to mitigate inflationary 
pressures whilst delivering 
attractive operating margins. 
Culture and values
Vertically integrated model

Opportunity
Supporting all of our people to reach their potential 
with no barriers to entry and no limits to ambition

Community
Making a meaningful contribution to the customers 
and communities we serve

Responsibility
Always operating in a way that respects people 
and the planet
Force for Good
	See page 61
	See page 62
	See page 63

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16
STRATEGIC REPORT
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STRATEGY AND KPIs
How we are 
building on 
our advantage
“We made excellent progress against our strategic 
objectives in 2023/24 across all three pillars 
of our strategy. We are continuing to move 
forwards at pace and will execute our plans to 
deliver long-term growth and attractive levels 
of return.”
Dominic Paul
Chief Executive
Grow and innovate in the UK
Market share gains
2023/24: Remained ahead of the UK M&E sector, 
with accommodation sales 3.1pp ahead and a RevPAR 
premium of £5.95 (2022/23: £4.96)
2024/25: Extend our market-leading position as the 
UK’s number one hotel brand and reach at least 
97,000 open rooms by 2028/29 
Strong growth in profits and returns
2023/24: Outstanding trading performance, with 
record levels of profit and returns
2024/25: Execute our Accelerating Growth Plan and 
deliver cost efficiencies to increase long-term returns
Expand consumer choice
2023/24: Introduced our latest room concept (ID5), 
as well as new bar formats in our hotels including 
our latest integrated ground floor (IGF) concept
2024/25: Continue to increase the number of Premier 
Plus and twin rooms across our estate
Maintain excellent guest scores
2023/24: Retained our ‘Best Value Hotel Chain’ ranking 
from YouGov reflecting our focus on quality and value
2024/25: Continued roll-out of our latest standard 
room format, ID5, with a further 5,000 rooms planned
KPI
Key
FY24 
Result
FY24 
Target
Revenue growth
 
10.4%
8.5%
New rooms
2,253
1,750
Pipeline room additions
1,957
1,000
Community
We partnered with Hope and 
Aid Direct – a humanitarian aid 
charity – delivering up to 2,000 
mattresses in support of those 
affected by ongoing 
humanitarian crises
Opportunity
In Germany, we launched 
our bespoke leadership 
development programme to 
foster our in-house talent and 
prepare junior hotel managers 
for success
Responsibility
In October 2023, we opened 
our first all-electric hotel in 
Swindon, the first of a new 
generation of Premier Inn 
hotels that will operate with 
100% renewable energy
Aligning with our 
strategic priorities
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Force for 
Good
These KPI tables have been 
designed so as to provide greater 
transparency for shareholders. 
 Find out more about Force for 
Good on pages 61 to 63
Alignment with remuneration:
	 Strategic objective
	 Incentivised measure
	 Profit measure

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Principal risks
Our success in delivering against our strategic objectives is 
underpinned by our ability to identify, manage and mitigate 
risk within our business. Our principal risks are:
1
	 Uncertain economic outlook leads to changeable 
hotel demand and inflationary cost pressures.
2
	 Cyber attacks and data breaches resulting in 
operational disruption and loss of income.
3
	 Failure to deliver strategic business and 
technology‑led change projects.
4
	 Inability to execute our strategy in Germany 
impacting profitability growth.
5
	 Increased and extended focus on food and 
beverage proposition. 
6
	 Extended stagnation of the UK property market 
slowing UK growth.
7
	 Changes in the macro labour market and organisational 
structure impacting talent, attraction, and retention.
8
	 Business interruption within our supply chain and 
third-party arrangements.
9
	 Change in brand-led customer demand and threat 
from disruptors impacting brand strength.
10 	 Adverse publicity and brand damage due to death 
or serious injury.
11 	 Uncertainty associated with the collective environmental, 
social and governance risks including climate change. 
 Find out more on pages 66 to 71
Focus on our strengths to grow 
in Germany
Continue to build a national network 
2023/24: 59 open hotels across most major locations, 
with eight new sites opened during the year
2024/25: Increase our density of coverage in new and 
existing catchments 
Build brand awareness
2023/24: Maintained our brand awareness score of 14%
2024/25: Continue to assess commercial viability of 
using online travel agents as an additional distribution 
channel and launch our first online brand campaign 
Use our property expertise to maximise returns
2023/24: Opened three freeholds and five leaseholds 
during the year, with 34 hotels in our committed pipeline 
2024/25: Continue to take a flexible approach to 
property, looking for attractive opportunities to grow 
our pipeline
Refine our proposition for the German guest
2023/24: Introduced new payment methodologies, flexible 
pricing and recently appointed local leadership team
2024/25: Continue to roll-out additional payment 
methods and Premier Plus rooms 
Enhance our capabilities to support 
long-term growth
Use our strong balance sheet to fund growth 
and returns 
2023/24: Significant operating cash flow funded 
our ongoing investment programme and £756m 
shareholder cash returns
2024/25: Continue to apply our rigorous capital 
appraisal framework; execute a further £150m 
share buy-back
Retention and engagement of teams
2023/24: Fully embedded our People plan across all 
of our teams, with four key areas: find, keep, grow 
and reward
2024/25: Launch our refreshed values to teams 
across the business to drive retention and engagement
Improve technology capability
2023/24: Completed the roll-out of our new 
reservation system to all of our UK and German hotels 
2024/25: Utilise our new reservation system to 
improve the digital guest journey and unlock 
additional revenue streams
Build on our efficiency programme
2023/24: Delivered £50m of cost efficiencies in 2023/24 
2024/25: Begin to deliver our new cost efficiency 
programme of £150m savings over the next three years 
KPI
Key
FY24 
Result
FY24 
Target
Germany adjusted loss 
before tax
£(36)m
£(35)m
New and converted rooms
1,923
1,850
Pipeline room additions
1,311
575
KPI
Key
FY24 
Result
FY24 
Target
Whitbread adjusted profit 
before tax 
£561m
£462m
Everyday efficiency
£50m
£40m
Water reduction
3.6%
2.6%
Alignment with remuneration:
 	 Strategic objective
 	 Incentivised measure
 	 Profit measure

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STRATEGIC REPORT
STAKEHOLDER ENGAGEMENTBuilding
Building
long-term 
sustainable success 
for everyone
“Maintaining and developing positive 
relations with all the stakeholders 
who may be impacted by the 
decisions we make is a critical factor 
in ensuring long-term sustainable 
success for our business.”
Clare Thomas
General Counsel and Company Secretary

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Section 172 statement
Stakeholder engagement is 
central to the formulation 
and delivery of our strategy. 
As the strategy for the Group 
is developed, the views and 
interests of various stakeholders 
are factored into the strategic 
priorities, including the views 
of customers, employees, 
shareholders and suppliers. 
Equally, the impact of strategy 
on the communities in which we 
operate, and on the environment, 
is considered. That way, the 
strategy is developed directly 
with those interests in mind.
The interests of all relevant stakeholders are 
carefully considered by the Board and the 
Executive Committee as and when specific 
decisions are made throughout the year. In 
its decision-making, the Board considers 
what is most likely to promote the success 
of the Company for its stakeholders in the 
long-term in a sustainable manner.
Our directors understand the importance of 
their section 172 duty to act in good faith to 
promote the success of the Company.
As part of the monthly KPI pack, the Board 
considers data relating to customer feedback 
and team retention, as well as data on 
shareholders and themes from investor 
relations meetings.
The Chief Financial Officer’s report includes 
details on recent engagement with shareholders 
and pension trustees discussions and 
qualitative feedback on specific concerns.
The Chief People Officer’s report provides 
details of all relevant employee‑related 
matters, including recruitment, retention, 
diversity and inclusion, listening, wellbeing, 
training and reward.
The General Counsel’s report contains an 
update on key developments on the Force 
for Good agenda, including work in the 
community, charitable fundraising, the 
environment, plastics and food waste. 
It also includes best-practice guidance 
on governance.
The Chief Executive’s report gives details 
of any relevant interaction with Government 
or regulators, and key issues with suppliers 
and landlords.
Board debate on possible mergers 
and acquisitions includes wider impact 
assessments, considering issues such 
as integration with the current business, 
management capabilities, the impact 
on team members and our supply chain.
The Board also takes into consideration 
the long-term consequences for both the 
Company and its stakeholders when making 
these decisions, making sure the Company 
conducts its business in a fair way, protecting 
its reputation and external relationships.
•	 The Board is supported by the 
Company Secretary who is 
present at every Board meeting. 
The Board also has access to the 
advice of the Company Secretary 
on governance matters all 
year round.
•	 The Board also has access to 
external advisers should it need 
their advice on specific matters. 
•	 Forward agendas available for 
the Board to plan ahead of time 
which matters are coming up 
throughout the year.
•	 Detailed Board papers are 
circulated a week in advance of 
the meeting giving directors time 
to consider. 
•	 Annual Board Strategy Day to lay 
down the key strategic priorities 
for the year. 
Board information 
Resources available
•	 The composition of the Board is 
constantly monitored to ensure 
the right balance of skills and 
experience is maintained. 
•	 The performance of the Board 
is evaluated through annual 
Board evaluations carried out 
in line with the UK Corporate 
Governance Code 2018. 
•	 Decisions and outcomes are 
reviewed to ensure intended 
outcomes are achieved. 
Review 
•	 The Board culture fosters 
open discussion and 
constructive challenge from 
the non‑executive directors. 
•	 The Board benefits from the 
diverse skills, knowledge and 
experience of directors when 
making key strategic decisions 
and performing its duties under 
section 172. 
Board decisions
Insightful and well-considered strategic decision making

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STRATEGIC REPORT
Employees
Our people are the key to our success. A talented, 
engaged and diverse workforce is critical to support 
our growth ambitions in the UK and Germany.
STAKEHOLDER ENGAGEMENT CONTINUED
Outcomes of engagement
•	 Over £40m in pay awards across our 
hourly and salaried teams in the UK and 
Germany, an investment of over £2m 
in recognition and trading incentives 
for our teams in the UK, and the award 
of over £46m in annual incentive 
scheme payments.
•	 Material reduction of 5pp in team turnover 
rates in the UK and high engagement 
scores from our employees across both 
UK and Germany.
•	 Achievement of our 2023 diversity 
target for 8% ethnic representation in 
our leadership community; longer‑term 
improvement in our female representation 
in leadership to currently stand at 39.8%.
What matters to employees
•	 A healthy and safe working environment.
•	 Industry-leading training 
and development.
•	 Career development opportunities.
•	 Market-leading reward and 
incentive structures.
•	 Focus on team member wellbeing.
•	 A diverse and inclusive culture in 
which everyone is welcome and 
can be themselves.
•	 Open, honest and transparent 
management processes. 
Board considerations
•	 Over the year the Board has focused 
discussions on team member pay, taking 
into consideration the current cost of 
living and the impact on our entry level 
workers in particular.
•	 The Board reviews monthly KPI data 
regarding team retention. 
•	 The Chief Executive, in his report, outlines 
and makes proposals in relation to team 
retention and reward strategies.
•	 ‘Our Voice’, a body made up of 
elected representatives across the 
business, represents the views of 
employee constituencies to senior 
management. The Board receives 
reports of these meetings.
•	 The Board reviews the Speaking Out 
process to ensure we have the right 
platform for employees to raise concerns.
•	 The Board has set eight diversity and 
inclusion commitments to ensure that 
the Group is representative of the 
communities in which we operate. Good 
progress has been made in relation to 
these targets. Read more on page 49.
•	 Diversity and inclusion is considered as 
part of all Board appointments. This is 
guided by the Board Diversity Policy, 
which was updated in March 2024 and 
the Gender and Ethnicity Pay Gap Report 
2023. More detail on this can be found 
on our website, www.whitbread.co.uk.  
•	 The Board reviewed diversity and 
inclusion as part of the succession 
planning and people strategy. This also 
included focus on creating a diverse 
pipeline at the senior management level. 
The Board discussed the various diversity 
and inclusion networks: GLOW, RRCH, 
eNable and GEN.
•	 In the monthly Chief People Officer’s 
report the Board receives detail on all 
areas of the people strategy.
•	 The Board receives reports on health and 
safety management bi-annually; statistics 
are included in the monthly KPI pack 
and any serious incidents are reported 
immediately to the Board.

STAKEHOLDER ENGAGEMENT CONTINUED
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Customers
Customers are at the heart of our business and Board 
decisions are driven by a desire to provide our guests with a 
consistent, high-quality experience at a great price to ensure 
they keep coming back.
What matters to customers
•	 Consistent, high-quality hotels to stay in 
with a quality food and beverage offering, 
for a great price.
•	 Brilliant service from our teams. 
•	 Excellent standards in our hotels 
and restaurants, which are clean, 
safe and welcoming. 
•	 Healthy and responsibly sourced menu 
choices including vegan and fish items 
on the menu.
Board considerations
•	 The Board receives data on customer 
satisfaction scores.
•	 The Board receives a monthly 
report on commercial, pricing and 
operational performance.
•	 Quarterly deep dives are provided into 
pricing and commercial strategies in the 
UK and Germany.
•	 The Board approves the refurbishment 
schedule and repairs and maintenance 
programmes. The Board also reviews a 
programme of investment through the 
cycle, to ensure the portfolio retains the 
high quality our guests expect.
•	 The Board considers room innovations 
periodically, e.g. Premier Plus rooms, 
twin rooms.
•	 The Board considers marketing 
campaigns and digital strategies.
•	 The Remuneration Committee includes 
customer measures in the remuneration 
structures for key team members.
Investors
The Investor Relations team conducts a broad programme 
of investor engagement, focused on a range of topics 
including the Group’s financial and operating performance, 
business strategy and governance as well as our Force For 
Good sustainability programme.
•	 The Board receives a presentation at least 
once every year from its brokers on the 
current views of investors and on issues 
which need to be addressed.
•	 The Board considers very carefully the 
Company share price, and whether the 
Company is fairly valued, as well as the 
matters which could be addressed to 
generate incremental value. 
Outcomes of engagement
•	 Improved customer satisfaction scores, 
read more on page 125. 
•	 Market outperformance and YouGov 
scores demonstrate the quality and 
value of the brand proposition and 
its popularity.
Outcomes of engagement
•	 Through our Investor Relations 
programme, we met with over 500 
investors over the course of the year 
both in the UK and internationally, whilst 
engaging regularly with the sell-side.
•	 Further enhancements in ESG reporting, 
for example increasing disclosure 
regarding the Group’s employee 
wellbeing strategy. 
What matters to investors
•	 Clear and well-communicated strategy.
•	 Financial performance, particularly by 
reference to the competitor set.
•	 Capital allocation.
•	 A proactive programme of engagement 
on key topics.
•	 Leadership, governance and remuneration.
•	 A progressive ESG programme.
•	 Identification and management of key risks.
Board considerations
•	 The Board receives monthly data on 
changes to the share register and updates 
on engagement with shareholders, other 
investors and market expectations.
•	 The Chairman and General Counsel 
consulted with a number of shareholders 
in October and November; key themes 
included strategy, performance and ESG.
•	 The Chief Executive, Chief Financial Officer 
and the Investor Relations team have held 
numerous meetings with shareholders, 
prospective investors, banks and 
bondholders throughout the year.

STAKEHOLDER ENGAGEMENT CONTINUED
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STRATEGIC REPORT
STAKEHOLDER ENGAGEMENT CONTINUED
Suppliers
The Board values its relationships with suppliers and fosters 
these carefully to support the long-term sustainable success 
of the Company.
Communities and the environment
Whitbread is committed to doing right by the communities 
in which we operate and the environment. This is embedded 
in our Force for Good programme spearheaded by Clare 
Thomas, Company Secretary, and brought to life in our 
ambitious sustainability targets.
What matters to suppliers
•	 Payment on time and in full.
•	 Good communication: strong and 
consistent levels of demand and 
transparent feedback on performance. 
•	 Tackling modern slavery. 
•	 A plan to reduce carbon through the 
supply chain. 
Board considerations
•	 The Board has discussed inflation in the 
supply chain as part of the Chief Financial 
Officer’s report. 
•	 The Board considers and approves a 
Modern Slavery Act Statement each year. 
•	 The Board approves material 
contracts with suppliers. This year, 
the Board has reviewed and approved 
contracts with Oracle, laundry providers 
and energy suppliers. 
•	 The Board has discussed tackling modern 
slavery and ensuring human rights are 
respected throughout our business and 
supply chain. 
•	 The Board has received presentations 
regarding our sustainability programme, 
Force for Good, which includes 
responsible sourcing.
What matters to communities 
and the environment
•	 A robust health and safety programme for 
team members and guests. 
•	 An ambitious environmental programme 
which includes a Scope 1 and 2 net zero 
carbon target by 2040, Scope 3 carbon 
targets in line with 1.5 degrees of global 
warming, and targets to eliminate waste, 
particularly food waste, and reduce water. 
•	 Ensuring that our critical commodities 
are sourced sustainably and responsibly. 
•	 Supporting local communities with 
economic opportunities and raising funds 
for our chosen charities, national and local.
Board considerations
•	 The Board has received presentations 
regarding our sustainability programme, 
Force for Good.
•	 The Board receives regular updates on 
key developments in the Force for Good 
programme and provides comment and 
view on material issues. 
Outcomes of engagement
•	 Increased levels of engagement with 
the supply chain to ensure continuity 
of supply. 
•	 Agreed measures to ensure suppliers 
are paid on time. 
•	 Training and development for certain 
suppliers regarding modern slavery 
and ethical sourcing.
Outcomes of engagement
•	 £2.4m has now been raised for Great 
Ormond Street Hospital Children’s Charity.
•	 Scope 1 and 2 carbon emission intensity 
has reduced by 54.9% since our base 
year of 2016/17.
•	 Since setting a new water reduction 
target at the end of 2022/23 we have 
reduced our water consumption by 
10.1% per sleeper since our base year 
of 2019/20. 
•	 The Board approved the delivery of 
over 259,000 meals to charities, such 
as FareShare, which delivers food which 
would otherwise be wasted, to food banks.

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Lenders
The Board has identified our key lenders as our syndicate 
of banks that participate within our revolving credit 
facility, and our bondholders, who hold our 2015 and 
2021 issued bonds.
Pension trustee
Whitbread is committed to maintaining its positive 
and constructive relationship with the pension scheme 
trustee and to ensuring security of members’ benefits in 
the pension scheme.
•	 Each quarter, the UK Finance Director 
meets with the funding & investment 
sub-Committee to give an update on 
Company performance and answer 
any questions.
•	 The Board receives presentations in 
relation to pension issues, including 
regarding the funding position, triennial 
valuation and investment performance.
•	 During the year, the Company and trustee 
have been discussing the 31 March 2023 
funding valuation. The assumptions 
have not yet been finalised, however, it 
is anticipated they will be agreed in the 
early part of the 2024/25 financial year.
Outcomes of engagement
•	 Debt capital structure that is optimum 
for the Group.
•	 A base of lenders that can support the 
Group’s financing and operational needs.
•	 Robust relationships with lenders that 
are continually monitored, and facilitate 
refinancing and access to sources of 
finance when needed.
•	 The support and access to product 
offerings that the lenders provide.
Outcomes of engagement
•	 Strong and open relationship with 
the pension scheme trustee.
•	 Well-funded pension scheme and 
security of defined benefits.
What matters to pension trustee
•	 Pension scheme funding and investment 
strategy, supported by a strong Whitbread 
covenant, that ensures the long-term 
security of members’ defined benefits. 
•	 Value for money defined contribution 
arrangements and engaging 
communications that support 
members in saving for retirement.
Board considerations
•	 The Chief Financial Officer attends a 
trustee meeting annually to present, 
and answer questions on, the Company’s 
annual results and its ability to meet its 
obligations to the pension scheme.
•	 A Company representative attends the 
trustee’s benefits sub-Committee and 
the funding & investment sub‑Committee 
meetings. Attendance at the latter 
enables an understanding of any 
investment changes that are planned 
and can provide a Company view 
where appropriate.
What matters to lenders
•	 Our current performance and 
financing strategy.
•	 The nature and quantum of debt and 
level of liquidity of the Group.
•	 Our ability to service the debt interest 
payments and repayment at maturity.
•	 Our credit rating and commitment to 
investment-grade metrics.
•	 Our covenant and compliance certification.
•	 The Green Bond framework.
Board considerations
•	 Once a year the Chief Executive and 
Chief Financial Officer meet the key 
lenders within the revolving credit 
facility to discuss the annual results 
and business performance.
•	 The Group holds a fixed income call 
with our bondholders after the annual 
results presentation.
•	 The Group Financial Controller is 
in regular contact with our banks’ 
relationship teams, discussing operational 
and strategic financing requirements, and 
our Treasury team engages to manage 
the Group’s operational requirements.
•	 We continue to monitor and discuss with 
the banks their strategy and ability to 
lend to the Group in the future and any 
changes that may impact this.

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STRATEGIC REPORT
Building
Building
and 
optimising 
our estate
STRATEGY IN ACTION: ESTATE GROWTH AND OPTIMISATION

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Premier Plus
Following a successful trial of Premier 
Plus rooms in our flagship hotel in Berlin 
Alexanderplatz, we are extending the 
trial to a further eight hotels across our 
German estate. 
Our Premier Plus rooms offer additional amenities, an 
upgraded desk and an even faster Wi-Fi connection for 
a modest price premium to our standard room format. 
By offering Premier Plus rooms we are offering our 
guests even more choice. 
The 5,000 Premier Plus rooms that we now have across 
the UK and Germany are popular with both business and 
leisure guests and achieve higher levels of RevPAR than 
a standard room in the same hotel. 
Ireland expansion
In January 2024, we opened the doors 
to Cork City Centre Premier Inn, our 
sixth hotel in Ireland and our first hotel 
outside Dublin. 
Working with local communities is vital when building 
new hotels, and being located in a heritage location on 
Morrison’s Quay, the 187-room hotel has been sensitively 
designed and employs 40 team members from in and 
around the local area. 
The opening of Cork City Centre means that we now 
have 1,000 rooms open across Ireland and are making 
good progress towards our network potential in 
the country.
Premier Plus rooms in UK and Germany
5,000+
UK and Ireland room openings in 2024/25
750–1,250

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STRATEGIC REPORT
UK MARKET DRIVERS
Grow and 
innovate in 
the UK
The UK is our largest market and our 
strategy is to protect and strengthen 
our position as the UK’s leading 
branded budget hotel chain, driving 
revenues and maximising returns 
through a number of key initiatives.
UK market1
The UK is a large and mature 
hotel market with close to 
162 million rooms booked each 
year and a total room supply of 
approximately 686,000 rooms.
The market has continued to 
evolve following the pandemic. 
Given the strength of our brand 
and operating model, coupled 
with a favourable supply 
backdrop, we are confident 
in our ability to continue to 
grow market share. We see 
a compelling opportunity to 
invest in new capacity and 
drive long-term sustainable 
returns for our shareholders.
Highly fragmented market with 
continued independent decline
Following the pandemic, we believe that 
total UK hotel supply contracted by 
approximately 4% between 2019 and 2022, 
led by a decline in the independent sector 
that reduced by over 10%. The decline of 
the independent sector accelerated as 
customers migrated from independent to 
branded budget hotels. Premier Inn has 
grown significantly over the past decade, 
supported by a major investment in new 
rooms, increasing its market share of rooms 
from 6% in 2010 to 12% in 2022.
Premier Inn Porthmadog
Market overview
68m
population
162m
room nights booked in the UK market
686,000
total market hotel rooms
12%
Premier Inn market share of UK rooms
2028
Supply not back to 2019 levels until at least 2028
>10%
Independent decline since 2019
Structural advantages of the 
budget hotel market 
The UK branded budget hotel sector 
is a highly attractive market, with large 
volumes of domestic short-stay travel for 
both business and leisure. While the sector, 
including Premier Inn, has continued to 
grow, the supply of branded budget hotel 
rooms is now growing at a slower rate than 
prior to the pandemic. This is due to a 
material slowdown in construction and 
higher interest rates that have reduced 
developer-led opportunities. We estimate 
that Premier Inn accounted for over half of 
branded budget room growth over the past 
few years and with our strong balance sheet 
and significant property expertise, we are 
confident that we can continue to grow our 
pipeline at a time when many others cannot. 
1	 Company data 2022.

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9%
12%
24%
24%
52%
45%
15%
19%
2015
2019
2022
 UK branded non-budget
 Branded budget excluding 
Premier Inn
 Independent
 Premier Inn
700k
11%
24%
48%
17%
715k
686k
Total hotel supply rooms
Proven resilience during 
periods of macro uncertainty
Historic hotel room demand is strongly 
correlated with economic growth and 
RevPAR typically grows in line with GDP. 
Whilst current macroeconomic forecasts 
predict relatively low GDP growth in 
2024/25, this needs to be viewed in the 
context of a marked decline in total hotel 
supply. The branded budget hotel sector 
has a proven resilience during consumer 
and economic downturns, as guests tend 
to trade down to lower-cost alternatives. 
Outlook for UK hotel supply 
Based on our detailed proprietary analysis, 
we believe the independent sector is likely 
to continue to contract as a result of sustained 
high inflationary pressures and an uncertain 
macroeconomic environment. We believe 
therefore that it is unlikely that the total 
market will return to 2019 levels of supply 
until at least 2028, creating further opportunities 
for Premier Inn. Thereafter, we expect total 
supply to grow broadly in line with previous 
trends and we remain confident that we can 
continue to take market share from smaller 
and less well‑capitalised competitors.
Premier Inn London Hampstead

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STRATEGIC REPORT
No.1
YouGov ‘Best Value Hotel 
Chain’ ranking1
3,000+
ID5 rooms already open 
across our UK & Ireland estate 
20%
Accommodation sales via 
Business Booker and TMCs
125,000 
Long-term room potential 
in the UK and Ireland
Premier Inn Swindon Town Centre
UK STRATEGY
Expand and optimise our estate
We remain confident in reaching our 
long-term target of 125,000 rooms as we 
continue to benefit from the favourable 
supply backdrop in the UK and Ireland. 
By 2028/29, our UK estate will increase 
to at least 97,000 rooms, including 3,500 
extensions. We have significant growth 
opportunity, having identified a number 
of catchments where we do not currently 
have a presence or where we can add more 
rooms without cannibalising our existing 
estate. The pace and extent of expansion 
will be driven by the levels of potential 
financial return, drawing upon our suite 
of development options, including new 
builds, conversions, extensions and 
single‑site acquisitions.
Tailored F&B offering 
Food and beverage is a vital part of our 
customer proposition; a hot breakfast is 
particularly important to our hotel guests 
and contributes to increased levels of 
occupancy and incremental RevPAR. We 
have introduced new bar formats into our 
hotels, with our integrated ground floor 
concept proving popular with guests 
resulting in higher guest scores and 
increased F&B sales. Through our 
Accelerating Growth Plan, we will further 
enhance the experience for our guests as 
we move to a more tailored offering at some 
of our hotels that were previously served by 
a branded restaurant. We remain focused 
on continuing to improve our F&B performance, 
rolling out various commercial initiatives to 
improve our guest experience.
Maximise revenue
Our proprietary automated trading engine 
is a significant source of competitive advantage 
and helps us to maximise revenue through 
our commercial and digital marketing levers. 
As we accumulate more trading data and 
assimilate our learnings, we are improving 
our trading techniques, capabilities and pricing. 
In 2023/24, we further enhanced our demand-
based event triggers, enabling us to quickly 
respond to spikes in demand and maximise 
revenue. Continuing to build on these trading 
improvements will create opportunities to 
increase revenues as well as lower customer 
acquisition costs.
Further enhance our 
business proposition 
Business customers tend to drive higher 
RevPAR and travel more frequently than 
leisure guests. Our business programmes, 
Business Booker and Business Account, 
have grown substantially over the past 
few years and we plan to integrate both 
programmes into a single offering named 
‘InnBusiness’ for the benefit of users which 
will in turn drive further revenue growth. 
We have strong relationships with a number 
of Travel Management Companies (TMCs) 
and remain focused on driving incremental 
booking volumes and revenues.
Building on our 
advantage in the UK
1	 YouGov BrandIndex Quality & Value scores as at 29 February 2024.

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Highly effective marketing 
We have adopted an ‘always-on’ approach 
to our ‘Rest Easy’ brand marketing campaign 
for Premier Inn which has further strengthened 
our brand positioning and increased website 
visits; our latest campaign will launch later in 
2024. Our campaigns are a powerful tool: 
keeping us front-of-mind with consumers, 
driving bookings, reducing customer acquisition 
costs and strengthening our leading brand 
awareness scores. 
Operational focus 
Ownership of the customer experience 
ensures that through our motivated teams, 
we are delivering a consistent, high-quality 
product and service at an attractive price. 
Our significant refurbishment plan, alongside 
our repair and maintenance programme 
ensures the consistency of our offer, something 
that is valued highly by our guests. Operational 
focus is vital to our success, with process 
and product improvements driving cost 
efficiencies and enhancing the guest 
experience.
Broadening guest choice
The latest iteration of our standard Premier 
Inn room (ID5) is achieving higher guest 
scores than previous versions, driving 
operational efficiencies, and has now been 
rolled out to over 3,000 rooms across our 
estate. We have also continued with our 
‘Bed of the Future’ replacement programme, 
replacing over 60,000 beds, in partnership 
with our new supplier, Silentnight. By adding 
more twin and Premier Plus rooms to our 
estate, we are broadening our appeal and 
attracting a premium to our standard room 
rate. We are also providing more flexibility 
to our guests, with early check-in and late 
check-out available at all of our hotels, as 
well as a variety of rate classes. As we look 
forward, we believe that each of these additions 
will help us to maintain our high-quality 
customer proposition and stay ahead of 
the wider market. 
UK unprompted brand awareness2
95%
Premier Inn Cardiff North
Premier Inn London Hampstead
“Our relentless focus on delivering operational excellence is 
pivotal to our success. The roll-out of our new ID5 standard 
room format, together with our ‘Bed of the Future’ initiative 
and new integrated ground floor concept, has resulted in 
an even better proposition for our guests whilst delivering 
increased efficiencies.”
Simon Ewins
Managing Director, UK Hotels & Restaurants
2	 YouGov Brand Awareness: 3 March 2023 to 29 February 2024.

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STRATEGIC REPORT
UK PERFORMANCE
Premier Inn UK
£m
FY24
FY23
vs FY23
Statutory revenue
2,770
2,508
10%
Other income (excluding rental income)
—
5
(100)%
Operating costs before depreciation, amortisation 
and rent
(1,722)
(1,595)
(8)%
Adjusted EBITDAR†
1,048
918
14%
Net turnover rent and rental income
—
1
(100)%
Depreciation: Right-of-use asset
(144)
(134)
(8)%
Depreciation and amortisation: Other
(183)
(169)
(8)%
Adjusted operating profit†
722
617
17%
Interest: Lease liability
(134)
(125)
(7)%
Adjusted profit before tax†
588
492
19%
PBT margins†
21.2%
19.6%
160bps
ROCE†
15.5%
12.9%
260bps
Premier Inn UK1 KPIs
£m
FY24
FY23
vs FY23
Number of hotels
853
847
1%
Number of rooms
85,443
83,576
2%
Committed pipeline (rooms)
6,795
7,425
(8)%
Occupancy
82.2%
82.7%
(50)bps
Average room rate†
£79.76
£71.84
11%
Revenue per available room†
£65.56
£59.45
10%
Sales growth2:
 Accommodation
12%
 Food and beverage
7%
Total
10%
Like-for-like sales† growth2:
 Accommodation
10%
 Food and beverage
7%
Total
9%
1	 Includes one site in each of: Guernsey and the Isle of Man, two sites in Jersey and six sites in Ireland.
2	 Total and like-for-like versus 2022/23.
hub by Premier Inn London Marylebone

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Premier Inn Keswick
Premier Inn UK’s total statutory revenue was 10% ahead of 2022/23, led by the performance 
of our UK hotels that delivered another outstanding performance. Total accommodation 
sales were up 12%; occupancy remained high at 82.2% and ARR increased by 11% to £79.76, 
which resulted in RevPAR up 10% to £65.56. This performance was underpinned by the 
favourable supply environment in the UK hotel market and our strong commercial plan. 
Premier Inn continued to outperform the wider M&E market; total accommodation 
sales grew 3.1pp ahead of the market with a RevPAR premium of £5.95 (2022/23: £4.96), 
demonstrating the strengths of our scale, brand, direct distribution, proprietary 
automated trading engine and vertically integrated operating model.
UK performance vs M&E market
£m
FY24
H1
FY24
H2
FY24
PI accommodation sales performance (vs FY23)3
+3.1pp
+2.3pp
+3.8pp
PI occupancy performance (vs FY23)3
(0.9)pp
(1.0)pp
(0.9)pp
PI ARR performance (vs FY23)3
2.1pp
1.7pp
2.5pp
PI RevPAR performance (absolute)3
+£5.95
+£6.69
+£5.25
PI market share4
8.6%
8.8%
8.5%
PI market share gains pp (vs FY23)4
0.1pp
0.1pp
0.2pp
3	 STR data, standard basis, Premier Inn accommodation revenue, occupancy, ARR and RevPAR, 
3 March 2023 to 29 February 2024, M&E market excludes Premier Inn. 
4	 STR data, revenue share of total UK market, 3 March 2023 to 29 February 2024.
Total F&B sales were 7% ahead of 2022/23 as a result of high levels of hotel occupancy, 
driving increased breakfast sales. A number of commercial initiatives including menu 
optimisation and promotions helped to support the performance of some of our branded 
restaurants that have seen a reduction in footfall from non-hotel guests over the past 
few years. 
In line with our previous guidance, operating costs of £1,722m were up 8% (2022/23: £1,595m), 
reflecting cost inflation across a number of cost lines and estate growth, partially offset by 
savings from our ongoing cost efficiency programme. Adjusted EBITDAR grew by £130m 
and was above £1bn for the first time with margins at 38% (2022/23: 37%). Right-of-use 
asset depreciation was £144m and lease liability interest was £134m reflecting the 
continued growth in our estate. We opened eleven new hotels during the year, totalling 
2,253 rooms and we also closed 386 rooms; at the end of the year, the total estate stood 
at 853 hotels with 85,443 rooms open.
Adjusted profit before tax in the UK increased by 19% to £588m (2022/23: £492m), driven 
by the strength of our UK hotel performance and the high operating leverage inherent 
within our business model. As a result, UK adjusted pre-tax profit margins increased to 
21.2%, 160bps ahead of 2022/23.

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STRATEGIC REPORT
GERMAN MARKET DRIVERS
Focus on our 
strengths to grow 
in Germany
Market overview
83m
population
966,000
total market hotel rooms
234m
room nights booked in the German market
40%
larger than the UK hotel market
67%
of the German market held by independents
5pp
decline in supply since 2019
Germany is a large and exciting 
market for the Group. Our strategy 
is clear – to replicate the success 
of our UK model and become the 
number one hotel brand in the market.
German market1
We believe the opportunity 
to create substantial value in 
Germany is significant. The 
German hotel market today is 
very similar to where the UK 
was 15 to 20 years ago, with 
significant volumes of business 
and leisure travel. It is also 
highly fragmented, with a large 
independent hotel sector and a 
relatively small branded budget 
hotel segment.
Market structure 
The market is 40% larger than the UK 
in terms of room nights. Having reopened 
successfully in 2022 following the pandemic, 
led by strong levels of both business and 
leisure demand, the M&E market is broadly 
back to pre‑pandemic levels. With a large 
independent sector, the market is more 
fragmented than the UK. Based upon our 
market analysis, we believe that the share 
held by independent hotels has fallen to 
approximately 67% of the total in 2022, 
having declined by approximately 5pp 
since 2019. This has been partially offset 
by growth in the branded budget sector, 
particularly Premier Inn.
Regional dispersion drives 
short-stay domestic travel 
As well as being much larger than the UK, 
Germany is more regionally dispersed, with 
a federalised political and industrial structure. 
This greater geographic spread, together 
with a larger population, drives high demand 
for short-stay domestic travel. Germany 
has large domestic leisure and business 
travel markets with a number of sizeable 
trade fairs and conferences which continue 
to drive volumes and attract millions of 
visitors each year.
Structural advantage 
for owner-operators 
The branded budget sector has grown over 
the past few years, driven by owner‑operators 
such as Premier Inn, that are better placed 
to acquire, lease, convert or build new 
hotels and so have been able to expand 
at a faster rate than the rest of the market. 
Asset-light operators have struggled to 
add capacity in the budget sector in recent 
years, perhaps due to the structure of the 
German property market, that has fewer 
property financing structures such as Real 
Estate Investment Trusts.
Premier Inn Dresden City 
Prager Straße
1	 Company data 2022.

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No clear leader in the 
budget sector
Unlike in the UK, where Premier Inn has a 
12% market share, there is no clear market 
leader in Germany and no brand commands 
more than a 2% share of the market. 
However, the branded budget sector has 
continued to grow and now occupies 12% 
of the German hotel market. This is led by 
owner-operators such as Premier Inn and 
we have opened over 9,000 rooms since 
February 2020, growing at almost twice 
the rate of the next fastest-growing brand.
Attractive RevPAR outlook 
M&E market RevPAR in Germany is broadly 
similar to that achieved in the UK, albeit 
there can be some intra-period volatility 
depending upon the phasing of business 
and leisure events. Prior to the pandemic, 
branded budget RevPAR in Germany grew 
at a compound annual growth rate of 2.3% 
between 2015 and 2019 compared with 1.3% in 
the UK. M&E RevPAR in Germany has now 
recovered to above pre‑pandemic levels.
Further opportunities 
The rise in interest rates and construction 
costs over the last two years has led to a 
reduction in hotel pipelines. We have, however, 
started to see more opportunities to both 
acquire individual assets and complete 
bolt-on M&A transactions at good long‑term 
returns. We can also use our balance sheet 
to augment our pipeline growth at a time 
when others are struggling to get funding. 
These market dynamics present Premier Inn 
with a significant opportunity to continue 
to grow ahead of the competition.
12%
24%
21%
45%
67%
19%
11%
686k
966k
Number of hotel rooms
UK
Germany
1%
Premier Inn Manheim City Centre
 Premier Inn
 Branded budget excluding 
Premier Inn
 Branded non-budget
 Independent

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STRATEGIC REPORT
GERMAN STRATEGY
Continue network expansion
With over 10,500 open rooms and a further 
6,000 in our pipeline, we are building a 
business of national scale. Our local acquisitions 
team in Germany is active in the property 
market, securing sites in the locations 
identified by our network plan. Now that we 
have a presence in most major towns and 
cities, our focus for the upcoming year is to 
continue to expand and develop our network, 
both organically and through bolt-on 
acquisitions, taking us closer towards our 
target of becoming the country’s number 
one hotel brand.
Refine our commercial strategy
Having entered the pandemic with six hotels, 
we now have 59 open and trading. Drawing 
upon the strengths of our UK commercial 
teams, we are applying the learnings from 
trading many of these hotels for the first 
time and are continuing to adapt our trading 
engine, particularly around events that are a 
key feature of the German market. As we 
look to increase our brand awareness, we 
are trialling the use of OTAs to understand 
whether they can drive incremental revenue 
and profit. We are also finalising plans for 
our first online brand campaign in Germany.
Further enhance our 
business proposition
Maintaining a balanced mix of business and 
leisure guests helps to maximise occupancy 
across the cycle. Business guests tend to 
have higher frequency of travel than leisure 
guests and drive higher ARRs. With high 
levels of domestic travel in Germany driven 
by the large trade fair market, ensuring 
16,500
rooms open and committed
10–14%
long-term returns target
14%
unprompted brand awareness1
Ambition to be
No. 1
hotel brand
Kiel
Lübeck 
Rostock
Hamburg
Berlin
Potsdam
Wolfsburg
Hanover
Osnabrück 
Bochum
Dortmund
Essen
Duisburg
Düsseldorf 
Cologne
Aachen
Frankfurt
Weisbaden
Mannheim
Darmstadt
Bamburg
Nuremberg
Regensburg
Passau
Ingolstadt
Rosenheim
Munich
Freiburg
Stuttgart
Heilbronn
Heidelberg
Ludwigshafen
Karlsruhe
Saarbrücken 
Wuppertal
Kassel
Erfurt
Leipzig
Dresden
Braunschweig
Lindau
Key:
 Open hotels2	
59
 Committed pipeline hotels	
34
Creating our advantage 
in Germany
Premier Inn Darmstadt City Centre
1	 Germany YouGov Brand Awareness: 3 March 2023 to 29 February 2024.
2	 Includes one hotel in Austria.

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our platform is easy to use with all the key 
attributes our guests need, will increase the 
appeal of our offer. We are in the process 
of combining our current business channels 
into a single platform named ‘InnBusiness’, 
making it even easier for businesses of all 
sizes to book directly with us. We are also 
strengthening our existing TMC relationships 
to help drive incremental revenue. 
Tailor our model for our guests
Having exported our successful UK operating 
model, we recognise the need to continue to 
tailor our proposition for the German market. 
This year we will be adding new payment 
options to make it even easier for our guests 
to book a room in one of our hotels. After 
a successful trial, we are now introducing 
Premier Plus rooms at a number of hotels 
across our estate and are rolling out the latest 
iteration of our standard room format. In 
January 2024 we appointed a new Chief 
Executive for our German business who sits 
on the Executive Committee and is responsible 
for ensuring we remain on course to meet our 
long-term targets.
Pathway to long-term, 
sustainable returns
Whilst our German estate made a loss 
in 2023/24, we were encouraged by the 
performance of our cohort of more established 
hotels3 that continued to perform ahead of 
the market and was profitable in aggregate4. 
We remain on course for our total estate to 
break-even on a run-rate basis during 2024. 
As our sites and brand mature, our strategic 
plans for the next few years are focused on 
building a business of scale and reaching 
our long-term returns target of between 
10 and 14%.
1,085
5,875
4,880
9,042
10,506
16,500
18,000
19,500
22,000
FY19
FY20
FY21
FY22
FY23
FY24
FY24 
Open and 
Pipeline
Motel 
One
B+B 
Hotels
IBIS
Premier Inn Germany room growth
Key:
 Premier Inn
 Key competitors
425
3	 Cohort of 17 more established German hotels that 
were open and trading under the Premier Inn brand 
for 12 consecutive months as at 4 March 2022. 
4	 In aggregate, adjusted profit before tax excluding 
non-site related administration and overhead costs.
+10,000 rooms over the last five years

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STRATEGIC REPORT
GERMAN PERFORMANCE
Premier Inn Germany
£m
FY24
FY23
vs FY23
Statutory revenue
190
118
62%
Other income (excluding rental income)
3
—
>1,000%
Operating costs before depreciation, amortisation 
and rent
(151)
(110)
(37)%
Adjusted EBITDAR†
42
7
462%
Depreciation: Right-of-use asset
(39)
(32)
(22)%
Depreciation and amortisation: Other
(17)
(11)
(55)%
Adjusted operating loss†
(15)
(36)
58%
Interest: Lease liability
(21)
(14)
(51)%
Adjusted loss before tax†
(36)
(50)
28%
Premier Inn Germany1 KPIs
£m
FY24
FY23
vs FY23
Number of hotels
59
51
16%
Number of rooms
10,506
9,042
16%
Committed pipeline (rooms)
6,286
6,907
(9)%
Occupancy
61.8%
59.4%
240bps
Average room rate†
£71.88
£62.36
15%
Revenue per available room†
£44.44
£37.04
20%
Sales growth2:
 Accommodation
63%
 Food and beverage
58%
Total
62%
Like-for-like sales† growth2:
 Accommodation
24%
 Food and beverage
23%
Total
24%
1	 Includes one site in Austria.
2	 Total and like-for-like versus 2022/23.
Premier Inn Dresden City Prager Straße

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Germany performance vs M&E market
€m
FY24
H1
FY24
H2
FY24
Germany M&E RevPAR performance3
€54
€56
€52
PI more established hotels RevPAR performance4
€58
€60
€55
PI total RevPAR performance4
€51
€53
€50
3	 STR data, standard methodology basis, 3 March 2023 to 29 February 2024, M&E excludes Premier Inn.
4	 Premier Inn more established hotels: open and trading under the Premier Inn brand for 12 consecutive months as at 
4 March 2022: 17 hotels and Premier Inn total: 59 hotels.
Total statutory revenue in Germany was 62% ahead of 2022/23, reflecting the increased size of our estate 
and the increasing maturity of our like-for-like hotels. During the year we opened eight new hotels, taking 
our open estate to 59 hotels with a total of 10,506 rooms and a further 6,286 rooms in our committed 
pipeline. Our cohort of more established hotels4 delivered a RevPAR of €58 (2022/23: €51), while total 
estate RevPAR increased by 20% to €51 (2022/23: €48), driven by further growth in both occupancy 
and ARR.
Other income includes the release of a £3m provision relating to a prior period claim for Government 
support which has now been finalised (2022/23: £nil).
Operating costs in the period increased by £41m to £151m reflecting the continued growth in our estate as 
well as high levels of cost inflation. As we continue to tailor our proposition and refine our operating model, 
we remain focused on delivering a quality guest experience whilst continuing to look at ways that we can 
reduce costs. 
Right-of-use asset depreciation costs increased by £7m to £39m as we opened five new leasehold hotels in 
the period. Other depreciation and amortisation costs increased to £17m and lease liability interest costs 
were £21m, reflecting the material estate growth over the last year.
Adjusted operating losses before tax reduced to £36m (2022/2323: loss of £50m), reflecting the expansion 
of our estate, an improved trading performance, the progressive maturity of our existing hotels and a 
continued focus on cost efficiency.
“Having joined Whitbread in January 2024, I’m really 
excited about the opportunity we have in Germany. 
We have a clear commercial plan that will see us 
break-even on a run-rate basis in calendar year 
2024 and thereafter achieve our long-term target 
of 10-14% return on capital.”
Erik Friemuth
Chief Executive, Premier Inn Germany
Premier Inn Berlin Alexanderplatz
Premier Inn Dresden City Zentrum

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STRATEGIC REPORT
STRATEGY IN ACTION: TECHNOLOGY
on our 
technology 
stack
Building
Building

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Roll-out of 
electronic 
door keys
We aim to ensure that our technology 
supports the delivery of a great 
experience for our guests and that it 
is robust, adaptable and scalable to 
support future growth. 
We have started a programme to introduce new 
Bluetooth, low energy-enabled, door locks. The new door 
locks will allow us to test the use of mobile room keys, 
which will improve the guest experience and increase 
hotel labour efficiency. 
Upgraded 
reservation 
system
We have completed the multi-year 
upgrade to our new reservation system 
and all of our hotels in the UK and 
Germany are now operating successfully 
on the new platform. 
Once fully embedded during the second half of 2024, 
we expect the new system will allow us to start to realise 
both commercial and operational benefits, improving 
the digital experience for our guests and driving 
incremental revenue and cost efficiencies.
Roll-out to commence
2024/25
Hotels on new reservation system
900+

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STRATEGIC REPORT
LONG-TERM GROWTH STRATEGY AND PERFORMANCE
Enhance our 
capabilities to support 
long-term growth
KPIs
Cost efficiencies by 2026/27
£150m
Total new rooms to open in 2024/25
1,150–1,650
UK return on capital employed†
15.5%
Group freehold mix
52%
Fitch rating1
BBB
Gross capital expenditure in 2024/25
£550–600m
1	 Fitch Ratings, 17 August 2023.
Our vertically integrated model is 
supported by our strong, asset‑backed 
balance sheet. This gives us the 
confidence to invest in all areas 
of our business and underpins our 
growth strategy.
Funding
Investment grade status ensures access to debt markets 
Cost of funding remains competitive
Selective sale and leasebacks can raise additional low-cost funding, if required
Strength of covenant
Helps us to secure more favourable lease terms
Makes us a highly attractive and trusted partner
Strong advantage in competitive transactions
Strategic and financial flexibility
Proven resilience during periods of macroeconomic uncertainty
Ability to execute quickly whilst maximising the commercial opportunity by location
Ability to invest in our efficiency programme
Use property expertise to deploy value-enhancing solutions
Control over network planning and customer proposition
Our capital structure is a key source 
of competitive advantage

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Building on our advantage 
Our ongoing investments in our estate, 
guest proposition, technology, teams and 
the Force for Good sustainability programme 
means we can continue to strengthen our 
market-leading position and drive attractive 
returns for our shareholders. Each of these is 
described in more detail below.
Estate growth and optimisation
We see significant growth potential in both 
the UK and Germany. Drawing upon our 
in-house property expertise and strong 
balance sheet, we are able to commission 
new build projects, complete single site 
acquisitions and take advantage of selective 
bolt-on M&A opportunities. With a large 
freehold portfolio, we can also recycle capital 
and optimise our estate. This includes the 
disposal of smaller, less profitable sites and 
investment into more efficient, larger sites 
as well as in extensions as part of our AGP.
 Read more on page 10 
Guest proposition
Maintaining our market-leading reputation 
for quality and service requires us to keep 
looking for ways to improve our guest offer. 
Ensuring a consistency of product across 
our estate is key and in 2023/24, we invested 
over £250m in non-expansionary capex so 
that we continue to meet the high standards 
expected by our guests. We augment this 
through the development of new products 
and services that will further enhance their 
experience and encourage them to choose 
Premier Inn, whenever they are staying 
away from home.
 Read more on page 13
Technology
With digital channels representing the vast 
majority of our revenues, our technology 
infrastructure and capability is central to 
our long-term success. Having now completed 
the multi-year upgrade to our reservation 
system and technology stack, we are continuing 
to drive further improvements to our digital 
networks and systems that will enhance the 
quality of service to our guests and drive 
further efficiencies.
Teams
Our teams are at the heart of our operations, 
and as a customer-led business, investing in 
our teams is key to our success. We are 
determined to ensure that they are engaged 
and focused on delivering a great customer 
experience for our guests. Being competitive 
on pay and rewards, while important, is only 
part of our investment. We also offer extensive 
training and development opportunities 
and ensure that we continue to nurture a 
positive business culture, one that enables 
all of our team members to build a career 
with us, doing a job they enjoy and sharing 
in our collective success. Whilst some of 
our team members will be impacted by 
our AGP, we will seek to mitigate this by 
offering alternative opportunities across the 
Group wherever possible and by providing 
dedicated support to our teams.
 Read more on page 48
Force for Good
Our sustainability programme drives our 
ESG agenda. Our stretching targets are 
embedded across all areas of our business, 
holding us accountable for the change 
we seek to implement. It is increasingly 
important for many of our key stakeholders 
and our investment in the programme not 
only ensures that we are having a positive 
impact on our communities, but also delivers 
operational efficiencies over the longer term. 
 Read more on pages 58 to 63
Lean and agile cost model
As a vertically integrated operator, we are 
able to exercise considerable control over 
our cost base. This does however require a 
consistent approach across all areas of our 
business and all of our teams continue to 
find improvements and new ways of working. 
Whilst there are signs that inflationary 
pressures may be easing, they remain above 
average and therefore these initiatives are 
more important than ever. We have launched 
a new programme to deliver £150m of cost 
efficiencies over the next three years including 
£40m to £50m of savings in 2024/25. 
Increasing returns
Our focus on delivering for our guests, 
our differentiated and vertically integrated 
business model, scale, direct distribution, 
strong balance sheet and strict capital 
discipline have combined to deliver highly 
attractive and consistent returns for our 
shareholders. As we look forward, by 
executing our strategic and commercial 
plans, our goal is to not only sustain these 
levels of return, but to increase them further.
Premier Inn London Hampstead

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STRATEGIC REPORT
Hemant Patel
Chief Financial Officer
Delivering
Delivering
long-term
sustainable
returns
CHIEF FINANCIAL OFFICER’S REVIEW
Financial highlights
£m
FY24
FY23
vs FY23
Statutory revenue
2,960 
2,625 
13%
Other income (excluding rental income)
3 
5 
(45)%
Operating costs before depreciation, 
amortisation and rent
(1,906)
(1,742)
(9)%
Adjusted EBITDAR
1,057 
888 
19%
Net turnover rent and rental income
1 
1 
(50)%
Depreciation: Right-of-use asset
(183)
(166)
(11)%
Depreciation and amortisation: Other
(200)
(180)
(11)%
Adjusted operating profit
674 
544 
24%
Net finance costs (excluding lease 
liability interest)
42 
9 
390%
Interest: lease liability
(155)
(139)
(12)%
Adjusted profit/(loss) before tax
561 
413 
36%
Adjusting items
(109)
(39)
(184)%
Statutory profit before tax
452 
375 
21%
Tax expense
(140) 
(96)
(45)%
Statutory profit after tax
312 
279 
12%
Statutory revenue
Statutory revenues were up 13% versus last year, driven by the combination of a continued 
strong demand environment coupled with a reduced level of supply in the UK hotel market, 
an improved performance from F&B and continued growth of our hotel estate in Germany.
Adjusted EBITDAR
Other income includes a £3m provision release relating to a prior year claim for Government 
support which has now been finalised (2022/23: £5m). Operating costs of £1,906m were 9% 
higher than 2022/23, driven by cost inflation and estate growth in both the UK and Germany, 
partially offset by further savings from our cost efficiency programme. This resulted in a 19% 
increase in adjusted EBITDAR to £1,057m, demonstrating the operational leverage of our 
business model.
Adjusted operating profit
The leasehold estate in the UK grew by net eight hotels and by five hotels in Germany with 
the result that right-of-use depreciation increased by £17m to £183m. With the addition of 
new hotels and our continued programme of investment, other depreciation and amortisation 
charges increased by £20m to £200m. Given the strong growth in adjusted EBITDAR, 
adjusted operating profit increased by 24% to £674m (2022/23: £544m). 

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Central and other costs
£m
FY24
£m
FY23
£m
vs FY23
£m
Operating costs before depreciation, amortisation 
and rent
(36)
(40)
8%
Share of profit from joint ventures
4
2
78%
Adjusted operating loss†
(32)
(37)
13%
Net finance income
42
9
386%
Adjusted profit/(loss) before tax†
10
(29)
134%
Central operating costs of £36m were £4m lower than 2022/23, primarily driven by foreign 
exchange movements and lower consultancy-related costs. Net finance income was £42m 
(2022/23: £9m) reflecting increased interest receivable on the Group’s cash balances and 
increased IAS 19 pension finance income. 
Net finance costs
Strong cashflow and sustained high interest rates resulted in higher interest receivable on the 
Group’s cash balances of £50m (2022/23: £23m). An interest credit from the pension fund of 
£16m (2022/23: £14m), partially offset by debt interest of £24m (2022/23: £24m), resulted in 
a net finance credit (excluding lease liability interest) for the year of £42m (2022/23: £9m credit). 
Lease liability interest of £155m was £16m higher than last year, primarily driven by the 
opening of net eight leasehold hotels in the UK and five leaseholds in Germany.
Adjusting items
Total adjusting items before tax were a charge of £109m for the year compared to a £39m 
charge in 2022/23.
The Group incurred a net impairment charge of £107m for the year compared to a £33m 
charge in 2022/23. In the UK, gross impairment of £84m (2022/23: £nil) has been recognised 
in respect of sites impacted by changes to facilitate our AGP. Included within this amount is 
£81m where the carrying value exceeds the expected sale proceeds less costs to sell and a 
further impairment of £4m to reflect the impact of the reduced cashflows as a result of the 
announcement of the plan. This was offset by the reversal of previous impairments relating 
to these disposal sites of £7m. In addition, gross impairment charges in the UK of £8m 
(2022/23: £54m) have been driven by changes to forecast cashflows at a small number of 
sites and an amount of £10m (2022/23: £55m) was recognised as reversals of previous 
impairment driven by a strong performance across other sites, particularly those in London. 
This amount includes £1m relating to the Premier Inn hotel remaining following the expected 
disposal of the neighbouring branded restaurant. At this time the Group expects to incur 
further net impairment charges and write-downs including accelerated depreciation within 
adjusting items totalling between £80m and £100m over the next three financial years.
In Germany, in order to reach scale at pace and gain access to a number of key markets, 
we have invested in freehold and leasehold sites through organic opportunities as well as 
by acquisition. Now having a recent period of trading history, we have updated our cashflow 
assumptions which has resulted in an impairment charge of £32m, relating to seven of our 
German hotels. 
The Group has incurred costs regarding the announced changes to facilitate our AGP in 
relation to legal and advisory fees. This plan represents a significant business change for 
the Group and is expected to incur costs over the next few financial years. Cash costs 
incurred on the plan and presented within adjusting items in the year were £6m. At this 
time the Group expects to incur future cash costs presented within this adjusting item 
across the next three financial years totalling between £20m and £25m.
During the year, the Group received a settlement of £7m in relation to a legal claim made 
against a payment card scheme provider.
The Group also made a profit on property disposals totalling £18m (2022/23: £4m) 
including a gain of £9m relating to the sale of a property by one of the Group’s joint venture 
partners (2022/23: £nil). The Group also released net provisions of £4m (2022/23: £0.4m) 
relating to historic tax matters and received reimbursements for the costs of remedial works 
on cladding material from property developers totalling £2m (2022/23: £nil).
The Group has assessed the presentation of costs incurred in relation to the current and 
future strategic IT programme implementations. Cash costs incurred on the programmes 
and presented within adjusting items in the period were £27m with cumulative cash costs 
to date being £41m (2022/23: £14m). At this time the Group expects to incur future costs 
presented within adjusting items across future financial periods as follows: during the 
financial year ended 2025 between £20m and £30m and during the financial year ended 
2026 between £5m and £15m.
Taxation
The tax charge of £160m on the profit before adjusting items (2022/23: £85m) represents 
an effective tax rate on the profit before adjusting items of 28.5% (2022/23: 20.6%). This 
is higher than the UK blended corporate tax rate of 24.5%, primarily due to the impact of 
overseas tax losses for which no deferred tax has been recognised. A full breakdown is 
shown on pages 181 to 183. The statutory tax charge for the period of £140m (2022/23: £96m) 
represents an effective tax rate of 30.9% (2022/23: 25.6%). This is higher than the effective 
tax rate on the profit before adjusting items of 28.5%, primarily due to impact of the 
impairment of Germany property in the year.
Statutory profit after tax
Statutory profit after tax for the year was £312m in 2023/24, compared to a profit of £279m 
in 2022/23.
Earnings per share
£m
FY24
£m
FY23
£m
vs FY23
£m
Adjusted basic earnings per share†
206.9p
162.9p
27%
Statutory basic earnings per share
161.0p
138.4p
16%
Adjusted basic profit per share of 206.9p and statutory basic profit per share of 161.0p 
reflect the adjusted and statutory profits reported in the year and are based on a weighted 
average number of shares of 194m (2022/23: 202m). The reduction in the weighted average 
number of shares reflects shares purchased and cancelled as part of the Group’s previously 
announced share buy-back programme. 

Whitbread PLC Annual Report and Accounts 2023/24
44
STRATEGIC REPORT
Dividend
The Board has recommended a 26% increase in the final dividend of 62.9 pence per share 
(2022/23: 49.8 pence). This reflects the Group’s performance over the past year, its strong 
balance sheet and confidence in the outlook. If approved by shareholders at the AGM to be 
held on 18 June 2024, this would result in a total dividend payment for the year of 97.0 pence 
per share (2022/23: 74.2 pence) or £181m (2022/23: £149m). The final dividend, if approved, 
will be paid on 5 July 2024 to all shareholders on the register at the close of business on 
24 May 2024. Shareholders will be offered the option to participate in a dividend re-investment 
plan. The Group’s dividend policy is to grow the dividend broadly in line with earnings 
across the cycle. Full details are set out on page 184.
Events after the balance sheet date 
The Board of directors approved a share buy-back on 29 April 2024 for £150m and is in the 
process of appointing the relevant brokers to undertake the programme in accordance with 
that approval.
The results include the announcement of our AGP. Details of the plan include the 
conversion of 112 branded restaurants into new rooms and disposal of a further 126 branded 
restaurants over the next 24 months. We have agreed to sell 21 of these sites for £28m.
Pension 
The Group’s defined benefit pension scheme, the Whitbread Group Pension Fund (the ’Pension 
Fund’), had an IAS19 Employee Benefits surplus of £165m at the end of the year (2022/23: £325m). 
The change in surplus was primarily driven by increases in the Fund’s assets being lower 
than the discount rate and both inflation experience and membership experience being less 
favourable than expected. This was partially offset by changes to the mortality assumptions 
and a decrease in the assumed rates of future inflation, both of which reduced the value of 
the pension obligations.
There are currently no deficit reduction contributions being paid to the Pension Fund, 
however annual contributions continue to be paid to the Fund through the Scottish Partnership 
arrangements which amount to approximately £11m. The Trustee holds security over £532m 
of Whitbread’s freehold property which will remain at this level until no further obligations 
are due under the Scottish Partnership arrangements, which is expected to be in 2025. 
Following that, the security held by the Trustee will be the lower of: £500m; and 120% of 
the buy-out deficit and will remain in place until there is no longer a buy-out deficit. The 
Pension Fund is currently in the process of conducting the triennial actuarial valuation of 
the Fund as at 31 March 2023.
Cashflow
The Group’s strong trading performance coupled with a focus on cost efficiencies delivered 
a 19% increase in adjusted EBITDAR to £1,057m. Lease liability interest and lease repayments 
increased by £36m to £305m reflecting the increased leasehold estate in the UK and 
Germany. A reduction in other debtors reflected a number of property transactions and 
timing of project spend together with an increase in creditors resulted in a £34m working 
capital inflow in the year (2022/23: £99m inflow). This contributed to an adjusted operating 
cashflow of £787m, £68m higher than 2022/23. 
£m
FY24
£m
FY23
£m
Adjusted EDITDAR†
1,057
888
Change in working capital
34
99
Net turnover rent and rental income
1
1
Lease viability and principal lease payments
(305)
(269)
Adjusted operating cash flow†
787
719
Interest (excluding IFRS 16)
22
(9)
Corporate taxes
(53)
(30)
Pension
(18)
(16)
Capital expenditure: non-expansionary
(253)
(184)
Capital expenditure: expansionary1
(256)
(362)
Disposal proceeds
57
60
Other
0
4
Cash flow before shareholder returns and debt repayments
286
182
Dividend
(165)
(119)
Shares purchased for Employee Share Ownership Trust (ESOT)
—
(32)
Share buy-back
(591)
—
Net cashflow
(470)
31
Opening net cash†
171
141
Closing net (debt)/cash†
(298)
171
1	 2023/24 includes £nil payment of contingent consideration (2022/23: £25m payment of 
contingent consideration). 
The corporation tax net outflow in the year was £53m which relates mainly to payments on 
account for the UK corporation tax liability.
Non-expansionary capital expenditure was £253m and reflected our accelerated refurbishment 
and bed replacement programme as well as our systems replacement projects. Expansionary 
capital expenditure was £256m, £106m lower than last year which included the purchase of 
freehold properties in London and Dublin. 
Disposal proceeds of £57m (2022/23: £60m) include the disposal of ten properties, including 
the sale of an office building that we built as part of a hotel development in Clerkenwell for 
£39m, as the Group continues to optimise its estate when suitable opportunities arise. 
The increase in operating cashflow funded the capital expenditure in the year and therefore 
resulted in a cash inflow before shareholder returns of £286m (2022/23: £182m).
Following the strong financial and operating performance in 2022/23, the Board recommended 
a final dividend of 49.8p per share on 25 April 2023. This resulted in a payment of £99m which 
was paid on 7 July 2023. At the interim results in October 2023, the Board declared an interim 
dividend of 34.1 pence per share, resulting in a £65m total interim dividend payment. On 24 April 
2023 the Board approved a £300m share buy-back which was completed on 3 October 2023. 
CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

Whitbread PLC Annual Report and Accounts 2023/24
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At the interim results in October 2023, the Board approved a further £300m share buy-back 
which was completed on 4 March 2024. 
Following these payments, net debt at the end of the year was £298m.
Debt funding facilities and liquidity 
£m
Facility
Utilised
Maturity
Revolving credit facility
(775)
—
2028
Bond
(450)
(450)
2025
Green Bond
(300)
(300)
2027
Green Bond
(250)
(250)
2031
(1,000)
Cash and cash equivalents
697
Total facilities utilised, net of cash2
(303)
Net debt†
(298)
Net debt and lease liabilities†
(4,397)
The Group’s objective is to manage to investment grade metrics and specifically to a 
lease-adjusted net debt : adjusted EBITDAR† ratio of less than 3.5x over the medium term3. 
We received confirmation of an upgrade to our investment grade status on 17 August 2023 
from BBB- to BBB. The Group’s lease-adjusted net debt was £3,047m (2022/23: £2,298m) 
and the lease-adjusted net debt : adjusted EBITDAR ratio was 2.9x (2022/23: 2.6x).
2	 Excludes unamortised fees associated with the debt instrument.
3	 This measure has been changed to align to Fitch methodology on an adjusted EBITDAR basis 
and as a result has reset the leverage threshold to 3.5x lease-adjusted net debt : adjusted EBITDAR 
(previously 3.7x).
Capital investment
£m
FY24
£m
FY23
£m
UK maintenance and product improvement
206
182 
New/extended UK hotels4
165
265 
Germany and Middle East5
138
 99
Total
509
 546 
4	 FY24 includes £nil capital contributions to joint ventures (2022/23: £2m).
5	 FY24 includes £nil payment of contingent consideration (2022/23: £25m).
Total capital expenditure in 2023/24 was £509m, which was £37m lower than the previous 
year. UK maintenance and product improvement spend was £206m, £24m higher than 
2022/23, reflecting our accelerated refurbishment and ongoing bed replacement programmes 
and systems-related projects. UK expansionary expenditure included £165m on developing 
new sites; this was £100m lower than in 2022/23 which included the purchase of freehold 
properties in London and Dublin. In Germany, capital spend was driven by the purchase of 
freehold properties in Lindau and Heilbronn, refurbishment of those sites acquired at the 
end of 2022/23 and the continued development of our committed pipeline. 
Property, plant and equipment of £4.6bn was higher than 2022/23 (£4.5bn), with an 
increase in capital expenditure partially offset by depreciation and impairment charges.
Property backed balance sheet
Freehold/leasehold mix
Open estate 
Total estate6
Premier Inn UK
56%:44%
56%:44%
Premier Inn Germany
24%:76%
27%:73%
Group
52%:48%
52%:48%
6	 Open plus committed pipeline.
The current open UK estate is 56% freehold and 44% leasehold, a mix that is not expected 
to change as the existing committed pipeline is brought onstream. The higher leasehold 
mix in our open estate in Germany reflects the greater proportion of city centre locations.
The new site openings in Germany and continued expansion in the UK resulted in right-of-use 
assets increasing to £3.6bn (2022/23: £3.5bn) and lease liabilities increasing to £4.1bn 
(2022/23: £4.0bn).
Return on capital
Returns7
FY24
FY23
Group ROCE
13.1%
10.5%
UK ROCE
15.5%
12.9%
7	 Germany ROCE not included as losses were incurred in the year.
The strong revenue and profit performance meant that Group ROCE increased to 13.1% 
and UK ROCE increased to 15.5%. We believe that our vertically integrated business model 
means we are particularly well-placed to capitalise on the significant structural opportunities 
in both the UK and Germany. Despite ongoing inflationary pressures, we believe that this 
can be mitigated through a combination of: continued estate growth, our strategic and 
commercial plans including our AGP and our new £150m efficiency programme.
Going concern
The directors have concluded that it is appropriate for the consolidated financial statements 
to be prepared on the going concern basis. Full details are set out on page 167 of the 
attached financial statements.
Hemant Patel
Chief Financial Officer 
29 April 2024

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STRATEGIC REPORT
STRATEGY IN ACTION: TEAMS
great teams
Building
Building

Whitbread PLC Annual Report and Accounts 2023/24
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No barriers 
to entry
Our teams are at the heart of Whitbread 
and we believe they set us apart in the 
market, delivering operational excellence 
that delights our guests. 
At Whitbread, we are able to offer a range of exciting 
and fulfilling career opportunities irrespective of 
people’s background, experience or identity. We run 
best-in-class recruitment and onboarding processes 
that ensure that we bring the right people into our 
organisation quickly, they are set up to deliver in their 
role and are welcomed with the Whitbread warmth that 
characterises our culture. 
No limits 
to ambition
We believe in giving everyone the 
opportunity to grow, develop and 
be their best. 
Over the past year we have supported the career 
ambitions across our teams by providing a structured 
approach to understanding talent in the organisation. 
This opens up development pathways for apprentices, 
team members aspiring to management and continued 
development of our leadership capability. Career 
progression at Whitbread is underpinned by a holistic 
approach to our team’s wellbeing, competitive pay and, 
following our successful year in 2023/24, significant 
investment in incentives at all levels.

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48
STRATEGIC REPORT
CHIEF PEOPLE OFFICER’S REVIEW
Rachel Howarth
Chief People Officer
opportunities
opportunities
Providing
for growth
Our teams are critical 
to Whitbread’s success, 
consistently delivering 
memorable guest experiences 
that we see reflected in 
our market-leading guest 
satisfaction scores. Our 
guests tell us that our people 
are one of the key reasons 
they choose to stay with us 
and the exceptionally strong 
set of trading figures for 
2023/24 would not have been 
possible without the efforts 
and collaboration of our 
38,000-strong team.
We were recognised as a ‘Top Employer’ 
from the Top Employers Institute for the 
14th consecutive year and, as importantly, 
over three-quarters of our people tell us 
that they are proud to work for Whitbread, 
which is testament to the culture we 
collectively cultivate in the organisation.
I am extremely proud of our people and 
the work we continue to do to enable the 
organisational capabilities that support our 
growth ambitions in the UK and Germany. 
The economic climate remains challenging, 
with high rates of inflation driving up the 
cost of living for our teams. It has therefore 
been extremely important that we continue 
to make substantial investments in pay, 
incentives and recognition to support 
our teams financially. Additionally, our 
investments in talent, training and development 
mean that Whitbread is a place where people 
can make meaningful career progression. 
Whitbread is welcoming to all and we have 
strong momentum on inclusivity and diversity 
which was reflected in the last year through 
several external accreditations, the continued 
development and impact of our inclusion 
networks, and long-term improvement in 
our gender and ethnic leadership representation 
levels. We always strive to improve and have 
now set out new, more ambitious, targets 
for future leadership representation. The 
wellbeing of our teams is also critical and 
we delivered initiatives to promote physical, 
mental and financial wellbeing, underpinned 
by our continued specialist support in 
occupational health and via Hospitality Action.
We have made great strides in further 
stabilising our teams by reducing turnover. 
Stable teams are better able to deliver great 
guest experience and also unlock efficiency 
in our operating model, reducing recruitment 
and training volumes and subsequently, 
cost. More stable teams also serve as a 
great platform for us to support individuals 
in realising their career ambitions and we 
have delivered significant investment in our 
talent pipeline in 2023/24, across a range 
of programmes touching all areas of 
the organisation.
Our Accelerating Growth Plan, for the year 
ahead, includes a reduction of around 1,500 
roles in our branded restaurants, with plans 
still subject to consultation. We recognise 
that this will be an unsettling period of change 
for our teams and we will be making every 
effort to work with impacted employees to 
support them through upskilling and finding 
alternative roles. I feel confident that we will 
be able to offer roles to many of those who 
wish to stay with Whitbread; new roles 
serving food and beverages to our hotel 
guests will open up in Premier Inn and we 
also hire c.15,000 people each year in our 
usual running of the business.

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Investing in our teams’ pay, 
reward and benefits
Following our multi-million pound investments 
in 2022/23 in pay and incentives, we have 
continued to invest in our teams in 2023/24 
through competitive pay interventions, 
investing over £40m in pay awards across 
our hourly and salaried teams in the UK and 
Germany and awarding over £46m in annual 
incentive scheme payments based on 
2022/23 performance.
In the UK, we have maintained our pay 
position for our hotel and restaurant team 
members ahead of the National Minimum 
Wage/National Living Wage and invested 
in our pay rates in Central London with an 
upper quartile pay strategy reflecting the 
importance of this market. Whilst we have 
continued our use of temporary pay ‘hotspot’ 
rates where we have seen evidence of 
heightened local competition for staff, we 
have spent less on this in 2023/24 compared 
to the previous two years, suggesting the 
UK labour market is stabilising.
We have continued to focus on recognition 
activities for our 34,000 team members. 
Each department in our hotels and restaurants 
celebrates a special ‘Appreciation Week’ 
throughout the year and we continue to 
use our ‘My Rewards’ recognition scheme, 
delivering points to convert to tangible 
rewards through an app. We have also run 
trading incentive schemes aligned to key 
trading periods throughout the year, supporting 
our commercial delivery. Our investment in 
recognition and trading incentives for our 
UK teams in 2023/24 is over £2m.
For our hotel team members in Germany, 
we offer a package in line with the local tariff 
agreements in each federal state, which offers 
a competitive base salary, increased through 
tenure and skills development, and a set of 
additional benefits. We awarded over €2m in 
November and December 2023 via a special 
annual payment for our teams, with the 
majority of our teams receiving a payment 
above the local tariff.
Continuing our momentum 
around diversity & inclusion
Over this last year, we have continued to make 
good progress against our eight diversity 
and inclusion commitments, which were set 
in 2020, to accelerate our momentum on 
this important topic. Further detail of our 
eight commitments is set out in our dedicated 
2024 Diversity & Inclusion Report. 
We are committed to increasing diversity 
in our leadership population and this year 
saw us check our progress against our first, 
previously published, representation targets. 
I am delighted that we achieved 9% ethnic 
representation versus a target of 8%. Our 
progress was further underlined by our 
outstanding achievement of ‘Investing in 
Ethnicity: Exemplary Employer status’ in 
February 2024, backed by the All Party 
Parliamentary Group, demonstrating the 
progress we are continuing to make for 
our ethnic communities across Whitbread. 
We have now set ourselves a new target of 
10% leadership representation for 2026.
In terms of gender diversity, we have made 
excellent progress across the last three years, 
increasing our female representation in 
leadership from 32% in 2020 to 39.8% in 
2024. However, we narrowly missed our 
2023 target of 40% representation and 
recognise there is more to do. Our focus is 
now on achieving our new 2026 target of 
45%. This year our GEN network has led 
our work on menopause, delivering training, 
running support groups and ensuring our 
menopause guide is known across our teams. 
I am confident that working on areas around 
gender-related health will directly link to 
improving female representation in 
leadership in future years.
 Ethnic 
minorities
 White
 Women
 Men
 Ethnic 
minorities
 White
 Women
 Men
 Black
 Asian 
 Mixed 
ethnic
 White
 Women
 Men
1
11.1%
8
88.9%
2
22.2%
7
77.8%
8
9.1%
79
77.8%
35
39.8%
53
60.2%
1,587
4.3%
3,054
8.3%
1,688
4.6%
27,048
73.7%
23,581
64.3%
13,119
35.7%
Executive Committee
Executive Committee
Leadership community
Leadership community
All employees
All employees3
Gender1
Ethnicity2
1	 As an inclusive organisation, we recognise all gender identities and understand that not all our team 
members will identify as male or female. 
2	 The information provided is discretionary and not all members of the leadership community have 
chosen to share their ethnicity with us.
3	 90.9% of our employees have chosen to share their ethnicity with us.

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STRATEGIC REPORT
Supporting the wellbeing 
of our teams
We believe a great guest experience starts 
with a great team experience, so supporting 
our employees’ overall wellbeing is another 
key underpin for us in creating stable, engaged 
teams. Wellbeing trends in the workplace 
such as work–life balance, human connection, 
belonging, learning, and financial education 
are all highly relevant to our teams and are 
reflected in our wellbeing investments and 
working practices during 2023/24.
Where team members require additional, 
specialist support, it is available to them via 
our trusted partners in occupational health 
and our Employee Assistance Programme 
provided by Hospitality Action. 
We recognise that wellbeing is multi‑faceted 
and have activity that spans three core areas:
CHIEF PEOPLE OFFICER’S REVIEW CONTINUED
Physical
Many roles in hospitality are physically 
demanding and supporting our teams in 
caring for their physical health is important. 
Regular features in our Wellbeing Wednesday 
monthly communication, provided by our 
occupational health provider, focus on physical 
health and ways to support understanding 
and preventative assistance as well as 
awareness on more specific medical 
conditions. We believe that good physical 
health is also an important component in 
strong mental health.
Mental and emotional
We want to help our teams in maintaining 
their mental health and support their 
emotional wellbeing. To that end we have 
continued to invest in both Mental Health 
First Aiders and Mental Health Champions 
during the last 12 months with 162 people 
trained across our Operations and Support 
Centre teams.
In August 2023, with the support of Hospitality 
Action, we launched a new digital app allowing 
our teams greater access to self-care articles, 
videos, podcasts and guided resources to 
support our teams’ holistic health but with 
specific content on anxiety and stress as 
topics; areas highlighted by our teams as 
important and relevant to them.
This year we have also refreshed our ways 
of working in our Support Centres with an 
aim to promote togetherness and human 
connection. Our approach to hybrid and 
flexible working supports the creation of 
an environment where people can learn, 
collaborate and strengthen their relationships. 
We believe truly effective teams are together 
frequently and collaboration is a core 
touchstone of our culture. To further support 
this, we are investing in a significant refresh 
of our UK Support Centre office space to 
provide a workspace that is conducive 
to collaboration, belonging, interaction 
and engagement.
Financial
We know that financial worries can be a 
source of stress for many people and our 
teams have faced continued cost of living 
pressures over the last year. We have worked 
hard to invest in pay and incentives for all 
our team members and we also want our 
team members to have the ability to understand 
and manage their finances, as well as 
supporting them to feel confident in their 
financial decisions, both now and in the future. 
We evolved our financial education support 
during 2023/24, offering several financial 
education sessions across our support 
centre and operations teams. We also 
delivered quarterly communications and a 
pension awareness week which resulted in 
many of our team members increasing their 
contribution rate, driving an increased matching 
contribution from Whitbread.
In Action:
Practical wellbeing support for our teams
•	 Accessibility and availability are critical 
for our team needing support with 
their wellbeing. The introduction of 
our digital platform app results in 
our team having access to a range of 
physical, mental and financial support 
and resources from their smartphone 
or computer at any time of day.
•	 We have continued regular communications 
through our ‘Wellbeing Wednesday’ 
initiative, a drumbeat of wellbeing 
information throughout the year. Our 
online Wellbeing Hub is available to 
all our teams and hosts all wellbeing 
resources – including all our training 
materials, books, videos and links to 
other external support. This supports 
our team to be at their best in both work 
and at home through raising awareness 
and inspiring healthier lifestyle choices.
•	 Supported by our colleague networks 
there have been campaigns focusing 
on specific areas of wellbeing such as 
menopause, nutrition, and sleep.
•	 We have continued our collaborative 
partnership with Hospitality Action. 
Our in-year donation of £150,000 
has been instrumental in supporting 
hardship grant requests from our 
Whitbread employees, as well as 
providing access to additional support 
with counselling and advice, if required.

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Deputy Hotel 
Manager 
development
“The six Deputy Hotel Manager (DHM)
development modules have had a 
significant impact on my growth 
within the business. 
Particular standouts for me are 
the ‘resilience’ and ‘mindset’ modules, 
which have given me insight and 
understanding of my own personal 
resilience in the work place. 
Overall, the modules have really 
supported me in understanding the 
areas I can develop and expand on my 
personal development for the upcoming 
year. It has also impacted how I deliver 
coaching and training within my team 
and how I engage with them. 
Both my peers and I agree that we all 
have taken away learnings from the 
modules and I recommend any DHMs, 
who are new to the role to get involved.” 
James Turner
DHM, Premier Inn Stratford Upon 
Avon Waterway
Creating stable and engaged 
teams that work together 
to serve our guests
The labour market in the UK remains highly 
competitive and we implemented several 
initiatives in 2023/24 to ensure that our 
operational teams remained stable; this 
unlocks benefits in delivering a better guest 
experience and a reduction in turnover also 
enables greater efficiency in our recruitment 
and training. We identified three key areas 
of focus to proactively improve turnover 
and have consequently seen rates improve 
by upwards of 5%pts. This improvement in 
workforce stability resulted in vacancy 
levels in our peak summer period dropping 
from 5,000 last year to 1,500 this year and 
the enhancements we made to our centralised 
resourcing model in 2022/23 meant that we 
hired more quickly against those vacancies.
There were three main areas of focus that 
drove further stabilisation of teams:
New starter experience
•	 We simplified the induction whilst 
improving associated content and 
materials for all hourly paid team 
member roles.
•	 Our turnover rates amongst new hires are 
typically higher than rates for any other 
tenure band but due to the induction 
improvements this has improved significantly. 
69% of our employees now have more 
than one years’ service, up from 59% 
in 2022/23.
Investing in manager capability
•	 Our teams told us that their manager 
relationship was critically important to 
their experience of working for Whitbread 
and so we have created a programme 
of activity to invest in the capability of 
our shift leaders, beginning with deputy 
hotel managers in Premier Inn. Since the 
programme start in August 2023, 875 
managers have completed the first two 
development sessions and all deputy 
hotel managers will have accessed 
a variety of leadership development 
interventions by the end of the current 
financial year.
•	 We are also piloting a similar programme 
of leadership development with our 
Premier Inn duty managers and we will 
roll out this development activity to all 
shift leaders in operations in 2024/25. 
Focus on London
•	 Labour market challenges are 
exacerbated in London, particularly 
amongst housekeepers, where we 
have historically utilised labour pools 
from within the EU that have shrunk 
post-Brexit. Therefore, we introduced 
enhanced communication activity, 
provided our housekeeping managers 
with targeted leadership development, 
including D&I training reflecting the 
diversity of their teams, invested in 
additional equipment, and trialled 
extended contract hours to better suit 
team members’ lives and circumstances.
•	 This resulted in housekeeper turnover 
in London decreasing by more than 
30%pts year-on-year and in our latest 
engagement survey 92% of housekeepers 
said that they are proud to work for 
Whitbread and would recommend us 
as a place to work.

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STRATEGIC REPORT
CHIEF PEOPLE OFFICER’S REVIEW CONTINUED
High Potential Leadership Programmes in partnership with HULT Ashridge
Senior Leaders Programme (SLP)
12-month programme for experienced senior leaders with potential for broader roles. 
The first cohort of 13 senior leaders completed their training in 2023/24.
Senior Managers Programme (SMP)
12-month programme for leaders with potential for broader roles. The first cohort of 17 
leaders completed their training in January 2024.
Future Senior Leaders Programme 
Nine-month programme for senior managers with potential for senior leader roles. 
The first cohort of 20 (identified via the talent cycle) started in February 2024.
Operational Leadership Development Programmes
‘Leading for Tomorrow’ Programme
12-month programme designed to equip our operational managers with the skills to 
lead a modern workforce into the future.
This was first completed by our operations directors and our regional operations 
managers in March 2023, with 550 hotel managers and general managers completing 
the programme in February 2024.
Internal Management Development Programme 
‘Progressing Into’ is our new suite of internal management development programmes, 
providing clear training paths to develop people for their next management role.
In 2023, we ran 14 pilot programmes for 252 delegates. 
Fast Track Chef 
programme
Our fast track chef programme takes 
people from no experience to chef in 
20 days. Over that time our kitchen 
academy trainers upskill candidates 
across a variety of kitchen skills, 
including cooking to a specification, 
brand standards, shift management 
and breakfast service. Gifty is now 
excelling in her role as chef at 
Honourable Pilot Cookhouse + Pub in 
Gillingham and loves serving up great 
experiences to all our guests.
“I became more confident and efficient 
in the kitchen. We have a great 
management team that provides us 
with a good and supportive working 
environment. I have been able to apply 
the skills I learnt during the training.”
Gifty Mensah 
Kitchen team member, Honourable 
Pilot Cookhouse & Pub
Level 6 Data 
Science 
apprenticeship
“After completing my A-levels, I joined 
Whitbread’s 2023 summer internship 
programme and I was thrilled to discover 
that Whitbread had an apprenticeship 
opportunity in Data Science, which 
was exactly what I was looking for. 
The opportunity to learn and work 
simultaneously has always appealed 
to me. As a young person, it allows 
me to gain work experience, which is 
key in career progression, without 
missing out on my education. 
I’m really happy to see how 
supportive Whitbread is with my 
learning and the independence I’m 
given. I also discovered I would be 
rotating in different functions within 
my role. This stood out to me the 
most, it’s a great opportunity to test 
out different areas and find exactly 
what I enjoy doing the most.”
Aeysha Hasham
Data Science Apprentice, 
Support Centre
Investing in our talent to grow and develop careers 
Following the launch of our annual talent cycle to our leadership population in 2022, we 
have extended our structured approach to talent to our top 800 in 2023, which includes 
individual career conversations, talent calibration and talent action plans. 
Embedding this cycle for the second year for our leadership population has given us a more 
accurate view of our succession and capability; extending it to a broader population has 
enabled us to have a clearer picture of whom to focus on and where to invest in development. 
As a result, we have continued to invest in focused areas of development within our senior 
leadership and operational leadership teams over the last 12 months:

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Early 
careers
Removing 
barriers 
to entry
Fast 
track 
careers
Support Centre 
summer interns
We piloted a ten-week summer internship scheme, welcoming ten interns 
from local schools and the 10,000 Black Interns programme.
We piloted a Support Centre apprenticeship programme aimed at local 
diverse talent who study for a degree-level qualification whilst working in 
different placements within specific functions.
We continued to recruit graduates for our finance graduate scheme. 
Participants study for a financial qualification during the three-year 
programme. The programme develops a pipeline for key finance roles.
We ran 500 work experience placements for secondary school students in 
operations, with an additional 300 work placements for university students. 
We have over 1,900 people in operations completing an apprenticeship, 
ranging from Level 2 through to foundation degree level apprenticeships.
Our partnerships with Derwen and Hereward colleges provide work experience 
and pathways to employment for young people with special educational 
needs. This year we hosted ten supported work experience placements.
Fast track chefs is a unique recruitment programme that offers people 
without any previous kitchen experience, the opportunity to be trained to 
the full standard of a Grill Chef in 20 days and work in one of our restaurants. 
We recruited 90 people onto this programme last year across the UK from a 
diverse range of people across age, ethnicity and background.
Support Centre 
apprenticeships
Support Centre 
graduate schemes
Operations work 
experience
Operations 
apprenticeships
Special educational 
needs
Fast track chefs
Hospitality Team 
Member Level 2 
apprenticeship
“I see a future with Premier Inn. I love 
how this business works and the 
support they give you. They make 
you feel like nothing’s too much 
bother. The incentives help, there’s 
perks at work too which gives you 
money off your shopping – and we 
get a bonus. I’ve got an ambition to 
be Head Housekeeper and I want to 
do it here.
Applying for the Head Housekeeper 
role was what led me to my 
apprenticeship. I didn’t get the 
job because I didn’t have enough 
experience. So, to get the job I want, 
I needed to advance my skills. The 
apprenticeship was mentioned as a 
way to do that so I said to my hotel 
manager – sign me up!
We’re an amazing team, we’ve got 
each others’ backs and the work 
we’re doing here keeps Premier Inn 
on top with our guests.”
Kay Jackson
Reception Team Member, 
Premier Inn Plymouth City Centre
Further, we have also developed a youth strategy for Whitbread to enable us to become the employer of choice for young people in the 
UK. The strategy is built around three key pillars: early careers, fast-track careers and removing barriers to entry. Many initiatives are 
already live, with further opportunities to deliver in 2024/25.

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Listening to our teams
Our people are 
at the heart of 
Whitbread and we 
are strong believers 
that engaged 
teams deliver great 
guest experiences. 
Consequently, we are 
passionate advocates 
for listening to our 
teams, understanding 
how they are feeling, 
and seeking their 
views to help shape 
business decisions.
Our Voice
Your Say
L
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m
 
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m
a
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We’re listening
CHIEF PEOPLE OFFICER’S REVIEW CONTINUED

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Our listening programme
We have a structured calendar for listening 
through the year that encompasses surveys, 
our employee forum (Our Voice), and a 
programme to engage with specific groups 
of employees (All Ears). 
Our survey programme (Your Say) is 
questionnaire-based listening giving all 
employees the opportunity to tell us, 
anonymously, how they feel against a set 
of pre-defined questions and supporting 
open-ended opportunities to capture comments. 
We also ask all leavers a set of questions to 
understand why they are leaving us to 
support future retention actions.
Engaging with our workforce 
Our Voice is our formal workforce advisory 
panel and is arranged in a framework that 
allows views to be raised, listened to, and 
incorporated into the decision-making 
process through two-way communication 
between senior leaders and our teams. 
Representatives are elected by our 
workforce. In operations it deliberately 
ladders through a divisional meeting – so 
that representatives from a geographical 
area can surface issues pertinent to them 
with their leadership – up to a national 
forum where a summary of issues from 
across the whole country can be discussed 
with the Operations Director.
Our Voice is our formal collective consultation 
partner as required and is also our vehicle 
for consultation on health & safety legislation. 
It fulfils our obligations under the UK 
Corporate Governance Code.
Listening & Engagement Manager
“My background at Whitbread was as a 
Regional Operations Manager for Premier 
Inn, leading a region to deliver fantastic 
stays for our guests. I have a real passion 
for supporting our front-line teams and 
always appreciated that some of our best 
ideas for how we could improve our ways 
of working came from the people that 
were delivering great service, day in, 
day out. 
I was elected as a National Our 
Voice representative in addition to my 
leadership role, which meant that I was 
able to play a part in bringing all of that 
feedback and all of those suggestions from 
our teams into a bi-annual meeting chaired 
by the Managing Director, UK Hotels & 
Restaurants and Chief People Officer. It 
was always a brilliant day with the chance 
to bounce ideas around between team 
members and the senior leadership 
in the business.
When the opportunity arose to apply 
for the role to run all of Whitbread’s 
employee listening programmes I jumped 
at the chance. I was really keen to bring 
all of my operational experience to bear 
across the whole organisation. I now 
run all of our survey and forum-based 
listening, translating what we hear from 
all of our colleagues into actionable 
insight designed to improve employee 
experience and, ultimately, the service 
that we’re able to provide for our guests.”
Laura Tait
Listening and Engagement Manager
Listening to our team members
All Ears is another forum-based listening 
programme utilising specified role groups 
within operations to work on known 
business issues; it is unelected but akin 
to a bespoke research channel with our 
operations employees.
Overall, we continue have an engaged 
workforce: our Your Say results across the 
Company are positive, with the majority 
of scores reported above 80% in our 
regularly repeated questions. We had a 
record number of responses to our latest 
employee survey in autumn 2023, hearing 
from 28,013 employees. 
In operations overall scores are very 
positive. Our operations teams feel engaged 
by their managers, valued as individuals, 
well-trained, properly equipped and 
enthusiastic about coming to work. In 
Support Centre results are also positive, 
with strengths across our line manager 
metrics, a sense of working on behalf of 
our guests and fair treatment regardless 
of personal background.
Across both operations and Support Centre 
we have seen encouraging signs of a more 
consistently reported employee experience 
when looking at results through the lens of 
diversity and inclusion and we continue to 
be committed to understanding the 
employee experience of everyone at 
Whitbread regardless of their identity 
or personal characteristics. 
Rachel Howarth
Chief People Officer
29 April 2024

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Good
Good
Force for
	
STRATEGY IN ACTION: FORCE FOR GOOD

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“It is a pleasure 
to lead a company 
with such a strong 
focus on, and 
passion for, doing 
the right thing. 
Force for Good is 
embedded across 
the business and 
it’s great to see an 
ESG programme 
with such breadth 
and ambition.”
Dominic Paul
Chief Executive
What is Force 
for Good?
Force for Good brings together our 
approach to environmental, social and 
governance issues and is at the heart of 
our business. 
We focus on our three pillars, Opportunity, Community 
and Responsibility, which helps us to drive meaningful 
change across a broad spectrum of topics. At its heart, 
Force for Good is about enabling people to live and 
work well as we strive to have a positive impact on the 
many people and communities our business touches 
and reduce any negative impact on the environment. 
Opportunity
79%
of our team members say they are 
proud to work at Whitbread
Community
£2.4m
raised for Great Ormond Street 
Hospital Children’s Charity
Responsibility
54.9%
reduction in Scope 1 & 2 carbon 
emission intensity from our 2016/17 
base year 

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FORCE FOR GOOD: STRATEGY
An introduction 
to Force for Good
Having joined Whitbread 
just under a year ago, 
it has been a pleasure 
and a privilege to lead 
the Force for Good 
programme. It is an 
agenda that is close 
to my heart and it is 
exciting to see the 
breadth and depth of 
the programme, and the 
impact that it has had, 
and will continue to have 
over the coming years. 
This impact is one that 
is felt by team members, 
our guests, their families 
across the country as 
well as by our suppliers 
and our communities. 
Whitbread is committed to being a Force 
for Good in terms of our environmental and 
social impact. Employing over 38,000 
people and operating in over 900 hotels 
across the UK and Germany means we can 
have a large impact when positive action is 
applied at scale. This is what I find so exciting 
about the programme, the ability to make 
tangible and meaningful change for so many 
people. The Force for Good programme is 
a vital tool in driving this impact and has 
been part of the fabric of Whitbread for 
over ten years. 
As the economic, social, regulatory and 
technological landscape around us evolves 
we must continue to adapt the programme 
and sense check that the work we are doing 
is right. This year has been one of taking 
stock and ensuring we have the right priorities 
in place, including beginning our first ever 
double materiality assessment. This means 
that we are looking at both how environmental, 
social and governance issues could affect 
Whitbread as well as how our business 
operations impact the environment and society.
What is clear is that there are still many 
challenges to overcome and large-scale change 
will be required, for example to remove the 
gas from our estate or work with our suppliers 
to decarbonise our supply chain. We also 
recognise the importance and the urgency 
of the work we are doing. The EU’s climate 
service announced in February this year that 
global warming has exceeded 1.5°C over a 
12-month period for the first time. Every 
day we see the impact of extreme weather 
impacting biodiversity, lives, livelihoods and 
food availability.
Clare Thomas
General Counsel

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Year in review
This year has been a busy one in the Force 
for Good team, seeing us starting work on 
our first double materiality assessment to 
ensure we remain focused on our most 
material issues, refreshing our climate 
scenario analysis through the Task Force on 
Climate-related Financial Disclosure process 
and, of course, continuing to deliver against 
our core targets. We have also seen a myriad 
of new reporting requirements coming 
through, from the German Supply Chain 
Due Diligence Act to the Corporate 
Sustainability Reporting Directive and the 
Taskforce on Nature-related Financial 
Disclosure. It vital that as a business we are 
prepared for these changes and work is 
ongoing to ensure we are.
Across all pillars of the Force for Good 
programme there have been some amazing 
achievements; once again we have been 
recognised externally for our work as a Top 
Employer, and for our work on Diversity and 
Inclusion. For example we have been awarded 
a Stonewall Gold Award in the Stonewall 
Workplace Equality Index 2023, Investing in 
Ethnicity ‘Exemplary Employer’ status and 
Disability Confident ‘Employer’ status. This 
year we also continued our work on being a 
menopause-friendly employer. We are 
committed to consistently communicating our 
Workplace Guide to Menopause to teams 
across the Support Centre and Operations. 
The guide is now available in six languages 
to reach as many teams as possible. 
We continue to deliver an outstanding 
apprenticeship programme and are also 
determined to do more; following on from 
our work with Derwen and Hereward 
colleges, this year we announced an 
ambition to get 100 supported interns 
into paid employment from special needs 
educational establishments every year.
We raised nearly £2.4m for Great Ormond 
Street Hospital Children’s Charity as part of 
our commitment to fundraise for the new 
Children’s Cancer Centre at GOSH and we 
continue to donate hours to local charities 
whenever we open a new site. 
Our charity work continues to have impact 
beyond local communities and even borders; 
this year we have partnered with humanitarian 
aid charity Hope and Aid Direct to donate 
and convoy up to 2,000 mattresses to 
support people impacted by the war in 
Ukraine. This follows the 50,000 duvet 
and pillow sets donated last year. And after 
successful trials of local bed donations we 
are now trialling donations to the Multibank 
charity which helps donate furniture and 
materials which are no longer needed to 
those experiencing furniture poverty in 
the UK.
Highlights from Responsibility, our 
environmental pillar, include gaining Science 
Based Targets initiative (SBTi) accreditation 
for our net zero targets, opening our first 
hotel designed with no connection to 
natural gas which runs entirely on 
renewable energy, continuing the trial of 
retrofitting older properties to be wholly 
renewable and progressing well on the roll 
out of water and gas-saving technology 
across the estate. You can find out more 
about all these initiatives and projects in our 
ESG report. 
We have also faced some challenges. 
For example, our food waste target has 
required renewed focus and we have 
created a cross-functional working group 
to drive this forward over the coming year. 
And while we had planned to set biodiversity 
targets this year, we have decided to spend 
more time on detailed groundwork to ensure 
our targets are fit for upcoming reporting 
frameworks, as well as practical for our 
estate and teams. As part of this we have 
completed biodiversity mapping of over a 
third of our estate.
The work happening under Force for Good 
is the right thing to do, for our people, the 
environment and the communities we work 
in. We also know that it can bring commercial 
benefits, bringing value to the business 
though engagement and retention, making 
our guests feel good about their choice, and 
delivering cost savings through efficiencies. 
It is a brand differentiator and an advantage 
that I believe we can build upon. Force for 
Good ensures we are resilient and fit for 
the future, recognising the importance of 
responsible and ethical business practices 
and operating in a way that respects people 
and planet. 
As we look forward to another year, I am 
excited about the impact and possibilities 
Force for Good will bring. Continuing to 
refine and prioritise among a widening set 
of ESG demands and collaborating with 
industry partners and expert organisations, 
will be vital as we look to deliver our targets 
and efficiencies of scale. Continuing to 
empower our team members and colleagues 
to be a ‘force for good’ in their daily role 
will also be a key area of focus. Force for 
Good really is a team effort, and so I want 
to take the opportunity to thank every one 
of our colleagues, team members, suppliers 
and industry partners who work so hard to 
bring this to life. 
Clare Thomas
General Counsel
29 April 2024
Premier Inn London Hampstead

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FORCE FOR GOOD: MATERIALITY
Our approach to 
double materiality
To support our Force for 
Good strategy, and in line with 
emerging requirements such 
as the Corporate Sustainability 
Reporting Directive (CSRD), 
this year we have started work 
on our first double materiality 
assessment. 
Double materiality broadens the threshold for corporate 
sustainability reporting beyond issues that are ‘material’ 
to the business from a financial standpoint to give equal 
weighting to those issues that are material from an impact 
perspective. This impact materiality refers to the effect 
that the business operations have on the environment 
and society. This includes direct impacts as well as 
indirect impacts associated with its upstream or 
downstream value chain.
This assessment will not only prepare us for future reporting 
requirements but is key to informing our programme and 
supporting us in prioritising future activity in an ever‑widening 
ESG landscape. It should ensure that we are focusing our 
efforts on the most material areas, to the business, society 
and to the environment.
Double
materiality
Outward 
impacts
ESG-related 
topics for which 
Whitbread 
can have the 
greatest impact 
externally
Inward 
impacts
ESG-related 
risks and 
opportunities 
that could have 
an impact on 
corporate value
Considered across...
Upstream
Whitbread operations
Downstream
OUT
Our business
IN
Our planet and 
community

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Opportunity commitment
Related target(s)
Performance in 2023/24
We will be for everyone, 
championing inclusivity 
and driving diversity
To have greater 
diversity in our UK 
leadership population1, 
with a target of 40% 
female representation 
and 8% ethnic minority 
representation by the 
end of 2024
39.8%
female representation
9.1%
ethnic minority (Asian, 
black & mixed ethnicity)
Through our apprenticeship 
programmes, we will support 
our people to find and develop 
their hospitality careers
Number of completed 
apprenticeships in 
2023/24 in the UK
340
apprenticeships 
completed this year
We aim to promote internal 
succession above external 
recruitment and will support 
our teams in this endeavour
% of salaried 
operations 
management 
promoted into role 
this year in the UK
60%
We will listen genuinely to 
our teams, ensuring that 
their views help inform 
decision-making
Shows % positive 
response to 
“Recommend this as 
a place to work”
77.5%
UK Operations
71.3%
UK Support Centre
72.0%
Germany
We will support the physical, 
mental and financial wellbeing 
of our teams
Number of Mental 
Health First Aiders 
and Champions in 
the UK
162
1	 Leadership population is defined by all roles at grades C20+ that are UK based.
FORCE FOR GOOD: OPPORTUNITY
 Opportunity
A team where everyone can reach their potential 
with no barriers to entry and no limits to ambition.
We have continued to make good progress 
against our eight diversity and inclusion 
commitments which were set in 2020 and 
remain focused on improving gender and 
ethnic representation in our leadership 
group. External recognition for our D&I 
efforts continues to demonstrate that we 
lead the way across the hospitality sector. 
Alongside our continued Top 100 placing 
in the Stonewall 2023 Workplace Equality 
Index, we have also worked extensively on 
the Disability Confident scheme and were 
awarded Level 2 ‘Employer’ status in 
January 2024. Removing barriers to entry 
and progression for those with disabilities 
has required a diligent review across our 
entire employee lifecycle and we take great 
pride in our level 2 accreditation. 
 More detail on 
our work around 
diversity and 
inclusion can 
be found in the 
dedicated Diversity 
and Inclusion report
opportunity for team members looking to 
build their career in hospitality and 60% of 
our salaried management roles in Operations 
were internal appointments in the last year.
We continue to take a holistic approach 
to the wellbeing of our teams, focusing 
on physical, mental, and financial wellbeing. 
Highlights in 2023/24 include a new digital 
app in conjunction with Hospitality Action, 
providing resources across a range of wellbeing 
topics to our teams, and the consolidation 
of our previous work on mental health with 
162 colleagues now trained as Mental Health 
First Aiders or Champions.
It is vital at Whitbread that all our teams 
feel they can be themselves at work, regardless 
of how they identify. Our inclusive culture is 
a real area of strength and enables us to 
continue driving actions against our 
commitments into 2024/25 and beyond, 
rising to the ever-changing societal 
challenges and opportunities in 
representation and belonging.
Our four inclusion networks are now well 
established, supporting our communities 
and working closely with our D&I Centre of 
Excellence to drive policy change, ongoing 
education and training, and celebrations of 
events throughout the year. 
As detailed in the Teams section of this 
report on pages 52 and 53 we offer a range 
of entry routes and paths to progression for 
our employees; apprenticeships continue 
to be a core part of our offer, available 
across all roles in our sites, and 340 people 
completed an apprenticeship with us in 
2023/24. Our broad range of development 
programmes have enabled us to unlock 

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FORCE FOR GOOD: COMMUNITY
Community
The community pillar is all about making a 
meaningful contribution to the customers and 
communities we serve. 
Our partnership achieved Highly Commended 
recognition at the Corporate Engagement 
Awards for Most Effective Long Term 
Commitment and won the Best Partnership 
with a Children’s Charity at the Better Society 
Awards. We are proud to have been in 
partnership with GOSH Charity for 12 years 
and have raised a total of £24.4m in 
that time.
In Germany this year, we raised over €907k 
for the national charity Children for a Better 
World e.V (CHILDREN). This brings our 
total fundraising to date to over €1.3m. 
The charity is dedicated to combating 
child poverty in Germany. CHILDREN uses 
donations from Premier Inn to provide 
disadvantaged children with warm, balanced 
meals every day. The funds raised also support 
projects that aim to promote everyday skills 
and participation, for example the ‘Youth 
Helps’ programme supports social projects 
set up by young people, thereby enabling 
and promoting their social commitment.
We continue to donate hours to community 
projects each time we open a new site and 
are always looking at other ways that we 
can support people in need. For example, 
we partnered with humanitarian aid charity 
Hope and Aid Direct to donate and transport 
2,000 mattresses to support people impacted 
by the war in Ukraine. This follows the 
50,000 duvet and pillow sets sent last year. 
We also started a trial with the Multibank 
charity to donate furniture that is no longer 
needed from our hotels to those experiencing 
furniture poverty. 
Since 2015, we have continued to work to 
reduce the sugar, calories and salt in our 
meals while still serving delicious food. 
In recent years, we have integrated the 
independent children’s nutrition assessments, 
Soil Association’s ‘Out to Lunch’ rating and 
the Food Foundation’s ‘Peas Please’ pledge 
into our Whitbread’s Children’s Food Standards 
policy as well as using the investor-focused 
Plating Up Progress benchmark as a 
framework for our strategy development.
Community Commitments
Performance in 2023/24
We will raise £3m each year 
for Great Ormond Street 
Hospital Children’s Charity 
£2.4m
raised
For every new site, we will donate 
our time to actively supporting 
local community activity
1,384
hours donated to local community charities
We will strive to be a leader in our 
sector for delicious, appealing 
and healthier children’s food
We continue to be a signatory of Peas Please 
and have been externally recognised for our 
children’s menus
We will improve the nutritional 
value of our menu by continuing 
to reduce sugar, salt and calories
20% by 2024 salt reduction 
programme (Baseline 2017)
20% by 2020 sugar reduction 
programme (Food) 20% by 2021 sugar 
reduction (Drink) (Baseline 2015)
20% by 2025 calorie reduction 
programme (Baseline 2017)
19.8%
salt reduction
24.1%
sugar reduction
4.3%
calorie reduction
We have continued our partnership with Great Ormond Street Hospital Children’s Charity 
(GOSH Charity). We have committed to raise £20m, as a founding partner, to help build a 
world-leading Children’s Cancer Centre at the hospital. This year we raised nearly £2.4m, 
bringing our running total to £6.8m of our £20m pledge. Team members from across both 
operations and support centre have been involved in a range of fundraising activities from 
skydives to skateboarding to marathons. A highlight in May was the Million Minutes 
campaign, an opportunity for team members to make personal pledges to improve their 
health and wellbeing. Team members across the UK took part in individual challenges or 
team activities equating to a million minutes benefiting their wellness and raising £100k. 

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Responsibility Commitments
Performance in 2023/24
Whitbread’s critical commodities will be 
accredited against robust standards (UK 
and Ireland)
100% cage-free status on all whole shell and ingredient 
egg by 2025
100% raw beef produced to a recognised farm 
assurance scheme
100% of whole fish served will be MSC or 
equivalent certified
100% of palm oil in own recipe product1 will be RSPO 
certified by the end of 2025
90% of our cotton sourced as Better Cotton by 20253 
100%
of whole shell eggs served are 
cage-free
75.2%
of ingredient eggs in our own 
recipe products1 have cage-
free status
100%
whole fish served is MSC 
or equivalent certified
100%
of our raw beef range is 
produced to a recognised farm 
assurance scheme in its country 
of origin
7O.9%
of palm oil in our own recipe 
products is RSPO certified 
(mass balance/seg)
We continue to work with 
Better Cotton to source our 
cotton more sustainably2 
100% of our suppliers will be risk assessed for 
inherent human rights risk
100% 
of suppliers’ risk assessed for human rights risks4
We will eliminate unnecessary single use plastic in 
the UK by 2025
We are now signatories of the UK Plastic Pact and are working to 
eliminate their identified ‘problematic plastics’ (read more in our 
ESG report)
We will not send any UK operational waste 
to landfill
100%
of operational waste diverted from landfill
We will cut our food waste in the UK by 50% 
by 2030
10.0%
reduction in food waste from our 2018/2019 baseline year
We will reduce Scope 1 and 2 emissions 
by 99.6% by 2040 
54.9%
Scope 1 and 2 intensity reduction from our 2016/2017 baseline year
We will reduce Scope 3 emissions by 90% 
by 2050
34.7%
Scope 3 intensity reduction from our 2018/19 baseline year
We will reduce water use in the UK by 20% 
per guest by 2030
10.1% 
reduction in water use per sleeper from our 2019/2020 baseline year 
FORCE FOR GOOD: RESPONSIBILITY
 Responsibility
Always operating in a way that respects people and the planet.
Having published our Transition Plan at the end of last year, 
we gained validation on our Scope 1, 2 and 3 targets from 
the SBTi in May 2023. We are now pushing ahead with the 
priority projects outlined within this as we work to reduce 
our emissions. 
As part of this programme we opened our first all-electric 
hotel in Swindon in October 2023. This is our first hotel 
designed with no connection to natural gas and which runs 
entirely on renewable energy. This will be a blueprint for our 
new developments going forward and was recognised at 
the edie awards, winning the Built Environment Project of 
the Year Award. Alongside this we began work on retrofits 
to net zero on six sites, removing gas to enable them to run 
entirely on renewable electricity. We will take the learnings 
from these sites to inform our continued retrofit programme. 
Another highlight from the year includes delivering a 10% 
reduction in water per sleeper against our base year. This 
has been achieved through the installation of more water‑efficient 
shower heads and tap connectors, continued water stewardship 
programmes and a continued emphasis on leak detection 
and repair.
 Read more on our approach to Climate-Related Financial 
Disclosures on pages 74 to 97
 You can read more about all our 
targets and work to help protect 
the environment in our ESG report
1	 Own recipe is where Whitbread owns the recipe of the product or dish.
2	 Current year reporting not available, we will report on progress in 2024/25.
3	 Relates to cotton in rented linen, ‘guest buys the bed’ and duvet and pillow 
purchases annually. Better Cotton is sourced via a chain of custody system of 
mass balance and is not physically traceable to end products.
4	 Assessments are based on both the supplier’s country of operation and 
associated sector risk. 100% of suppliers receive a country risk assessment 
but only suppliers over £10,000 in annual spend receive both assessments.

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STRATEGIC REPORT
RISK MANAGEMENT
Understanding and 
responding to risk
Risk management framework
An effective and robust risk 
management process is integral 
to achieving our strategic 
priorities. Our success is 
underpinned by our ability to 
identify, manage and mitigate 
risk within our business.
We can never fully avoid or eliminate risk, which arises 
naturally from operational and strategic decisions taken. 
Instead, we must actively manage and harness risk as far 
as is practical, whilst pursuing our business objectives. 
The Board has ultimate responsibility for risk management 
throughout the business and determines the nature and 
extent of the risks we are willing to take. Certain responsibilities, 
including overseeing the systems of risk management and 
internal control, have been delegated by the Board to the 
Audit Committee, which completes an annual review of 
the effectiveness of these processes. Our functional areas 
review both operational and strategic risks relevant to the 
achievement of their respective goals, reporting these to 
the Executive Committee and allowing effective risk 
management throughout the business.
A robust, top-down risk assessment is completed bi‑annually 
to capture Board and Executive Committee views on the 
principal risks facing the business and our related risk 
appetite. This enables us to keep up to date with changes 
in our risk profile and adapt as necessary. Actions required 
to manage these risks are monitored and reviewed on a 
regular basis. 
Risk management reporting and escalation
Board
Accountable for strategic risk management, including the 
assessment of risk appetite, and ensuring a sound system of 
internal control and risk management is in place.
 Read more on pages 106 to 110
Executive 
Committee
Review, challenge and 
approval of Group risks.
 Read more on page 111
Risk Working 
Group
Identify and evaluate new 
risks, monitor risk 
interdependencies and 
report key risks to the 
Executive Committee.
Audit 
Committee
Oversight and challenge of 
the effectiveness of risk 
management and 
mitigating controls.
 Read more on pages 116 
to 121
Internal
Audit 
Co-ordination
and analysis.
 Read more on page 118
Governance, strategy, oversight and communications

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Risk identification
Our risk management process is maturing, 
with efficient and effective processes 
embedded across the business. This ensures 
that we are able to proactively identify and 
evaluate risks which may affect our ability 
to achieve our strategic objectives and 
strategy and implement practical and 
pragmatic mitigations to reduce these 
to an acceptable level.
Risks are often highly interdependent, 
meaning changes to one risk can affect 
multiple existing risks or result in new risks 
being created. Our Risk Working Group 
(RWG) is a collaborative forum, which 
includes organisation-wide representation 
across functions, allowing us to utilise insights 
from senior leaders to effectively monitor these 
interdependencies effectively and identify 
associated new risks. The RWG reports 
directly to the Executive and Audit Committees 
on risk management across Whitbread.
All principal risks are assigned to a member 
of the Executive Committee and this, combined 
with our robust three lines of defence model, 
helps to reinforce a tone of accountability 
throughout the business. Internal Audit 
constructs a risk-based audit plan, aligned 
to the principal risk register, to provide 
independent assurance over our 
highest‑risk activities.
Risk appetite
Risk appetite is defined as the level of risk 
we are willing to accept in pursuit of our 
strategic priorities. The level of risk acceptable 
for principal and emerging risks is assessed 
on an annual basis by the Executive Committee 
and Board members, who define their risk 
appetite against key indicators including 
potential impact of risk, likelihood of risk, 
and ability to reduce risk through mitigation. 
This ensures alignment between our view of 
acceptable risk exposure and the strategic 
priorities of the business. 
The Executive Committee communicates 
the appetite for risk, to embed this within 
our ways of working. Risk appetite is 
considered when making strategic or 
operational decisions regarding new 
opportunities for the business.
Emerging risks
Emerging risks are ‘known unknowns’. Risk 
themes that we are aware of but do not yet 
have a clear view as to if or how the risk will 
materialise, with any impact to the business 
difficult to quantify. 
“Our risk management process ensures that we are able to 
proactively identify and evaluate risks, and implement practical 
and pragmatic mitigations to reduce these to an acceptable level.”
Hemant Patel
Chief Financial Officer
The current pace of change and uncertainty 
driven by areas such as technology and 
geopolitics mean that effective identification 
and monitoring of emerging risks has never 
been more important in enabling proactive 
risk management. In order to identify 
emerging risks at the earliest opportunity, 
risk themes and trends from industry, 
professional bodies and peer networks are 
collated and reviewed at least annually by 
the Executive Committee and managed 
through the risk management framework 
as appropriate. 
Uncertainty driven by global conflicts 
persists, with the most recent Israel-
Palestine escalation and wider unrest in the 
Middle East, the continuation of the war in 
Ukraine and tensions between China and 
Taiwan remaining. Any number of these has 
the potential to disrupt the availability of 
key goods and services for our business, 
directly or indirectly. Despite increasing 
pressures, our international supply chain has 
proven resilient, with contingencies built 
into our processes to ensure we can 
continue delivering for our guests and team 
members. We regularly review continuity 
plans, especially around critical suppliers, 
whilst ensuring consideration of our ethical 
and sustainability targets.
The wider geopolitical landscape is also set 
for significant change in the year ahead, as 
almost half the world’s population participate 
in a series of key elections. Whilst the results 
of the UK General Election may have the 
most obvious implications for Whitbread, 
the results of elections in many global powers 
such as the US, the EU, and those across 
our wider international supply chain could 
result in regulatory and policy change or 
stagnation. Changes are possible in a range 
of areas including wage rates, personal tax 
and allowances, governance and controls, 
external disclosure requirements, and 
sustainability targets. This level of uncertainty 
means the quantum and pace of change 
that could soon impact our operations is 
difficult to define.
Whilst we are currently managing the 
immediate need to staff our business 
effectively, younger generations are 
driving change in the workforce with 
new requirements and expectations. This 
includes the importance of a diverse and 
inclusive culture. Structurally, the labour 
base across the UK is shrinking, therefore 
competition for talent remains key. Our 
resourcing model has a specific focus on 
youth to ensure that we can remain an 
attractive employer to the future workforce, 
with investment in ongoing development, 
well-being and our diversity and 
inclusion strategy.
Updated risks
Internal and external factors, as well as 
continued uncertainty of key drivers, mean 
the nuances in the detail or our risks are 
constantly changing. Risk descriptions are 
periodically reviewed and updated to ensure 
they remain an accurate reflection of the 
risks faced by the business. 

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STRATEGIC REPORT
PRINCIPAL RISKS AND UNCERTAINTIES
Principal risks
Movement vs prior year
 Lower
 Higher
 Level
Risk
Key mitigations
Uncertain economic outlook
Uncertain UK & Germany economic outlook and the 
resulting impact on hotel market demand, recognising 
potential local political changes and the impact from 
wider macroeconomic trends and increasing volatility 
from geopolitical conflicts. This may result in softening 
and changeable demand, continued weak public and 
consumer confidence; reduced international travel; 
structural inflation widely impacting our cost base across 
wages, utilities, food costs and construction materials; 
leading to an inability to meet customer demand. 
Overall, this may result in declining cashflows, significant 
supply chain disruption, impact on property valuations, 
increasing quantum and cost of borrowing, and place 
undue strain on the Group’s balance sheet.
•	 We currently have a strong balance sheet, with substantial liquidity and a large 
freehold property base, giving us the option to raise additional funds by entering into 
sale and leaseback agreements, if required.
•	 We continue to make good progress with our efficiency programme and rolling utilities 
hedging, to offset inflationary and demand-led pressures, and maintain rigorous 
discipline over our capital spend and costs.
•	 We continue to execute our strong commercial strategy, designed to increase market 
share and financial returns through execution of several commercial initiatives.
•	 Our rigorous business planning process considers many scenarios and appropriate 
responses, always seeking to drive increased returns and create value for shareholders.
Link to strategic priorities
Risk appetite
N/A 
Movement vs prior year
Cyber and data security
Businesses continue to be subject to continuously 
evolving methods of cyber-attack. Data breaches or 
operational disruption caused by malware such as 
ransomware, can result in a loss of revenue, brand trust, 
regulatory fines and have an adverse impact on the 
Company’s share price.
•	 	We have a specialist team and mature information security management in place with 
a wide range of proactive and reactive security controls including up-to-date antivirus 
software across the estate, network/system monitoring, and regular penetration testing 
to identify vulnerabilities.
•	 All IT change and engineering has information security built in by design.
•	 A continuous security improvement programme is in place, with regular internal 
and external independent review of the control effectiveness and maturity.
•	 Our mature risk process and proactive threat modelling and monitoring allow us to 
identify and address threats at the earliest opportunity.
•	 We have solid compliance foundations across all countries for data protection, and 
effective collaboration between the Information Security and Data Protection teams 
exists to minimise risks and ensure compliance with GDPR.
Link to strategic priorities
Risk appetite
Low
Movement vs prior year
	See pages 16 and 17
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth

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Risk
Key mitigations
Strategic business change and interdependencies
Unable to successfully deliver major transformational 
programmes particularly under time bound pressures 
and realise benefits due to the high volume of change. 
This particularly refers to estate optimisation and the 
execution of our Accelerating Growth Plan at a 
significant pace, people related technology, upgrading 
and securing our systems networks across the estate 
and other commercial optimisation projects whilst 
embedding new ways of working having successfully 
delivered new CRM technology. This risk is elevated for 
the next six to 12 months due to the dependencies 
across programmes; the extent of the impending 
changes across a significant part of the estate; the 
speed of change and operational impact and recognises 
the significant investment in technology over the next 
five years.
•	 To help ensure successful delivery of the change projects, we have enhanced internal 
project delivery expertise and capability with a robust assurance management framework.
•	 This framework is coupled with regular reporting, cross-functional forums such as 
technical committees and the Risk Working Group, and clear escalation channels to 
the Executive Committee.
•	 Our mature and independent programme assurance plan ensures aligned assurance 
provided with subject matter experts used to provide external insight.
•	 We engage with a range of specialist change and technology third parties to gain 
expertise and insights.
Link to strategic priorities
Risk appetite
Medium
Movement vs prior year
 
Increase in likelihood due to critical 
dependencies and the volume and 
pace of programmes
Germany profitable growth
Uncertain German economic outlook or failure to achieve 
a flexible operating model, impacting our ability to build 
the Premier Inn brand, deliver market growth assumptions 
and drive out targeted level of return in a timeframe that 
satisfies shareholder and analyst expectations whilst 
recognising the significant amount of capital now invested. 
Some counterbalance with increased opportunity to 
acquire sites due to competitor weakness.
•	 We are able to use the deep level of skills and experience used to build the UK 
business, coupled with our strong development team and new leadership in country, 
which is able to perform detailed and ongoing assessment of the German market and 
economic fundamentals at both a micro and macro level.
•	 Focus continues to be on the development of our strong organic and small M&A 
growth pipelines, to become the number one hotel brand in Germany.
•	 We reduce capital costs through better buying power and harness efficiencies 
and synergies with the UK business.
Link to strategic priorities
Risk appetite
High
Movement vs prior year
Movement vs prior year
 Lower
 Higher
 Level
	See pages 16 and 17
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth

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PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED
Risk
Key mitigations
Increased and extended focus on food and 
beverage proposition in restaurants
There is a risk that the divergence in performance of 
accommodation and food and beverage drives an 
increased focus on restaurants by the business to 
adequately provide a solution that satisfies any 
investment required in a short timeframe. 
The branded restaurant market continues to be highly 
competitive with headwinds from inflation and cost-of-
living impact on demand yet to be fully understood. 
Therefore, any strategic options could be highly complex 
and sensitive to resolve requiring key input from senior 
management. Disruption for the Premier Inn customer 
across the change and final proposition could negatively 
impact RevPAR.
This also highlights an opportunity to focus on the 
value-led consumer and continue to benefit from the 
Premier Inn customers to drive incremental RevPAR.
•	 We have developed a detailed change programme to implement our Accelerating 
Growth Plan that aligns to our strategic objectives whilst continuing to maintain and 
develop positive relations with all stakeholders.
•	 New menus and propositions have been launched, including revenue opportunities from 
focusing on daypart trading, premiumisation and improvement of guest experience by 
integrating ground floor spaces.
•	 We harness better buying with supply chain and procurement targets.
•	 We are always considering how best to serve our customers with extensive market 
research and customer feedback.
•	 Our periodic rejuvenation of our brands and their associated marketing ensure we 
optimise spend. This includes specific brand-led initiatives and focus on key events 
throughout the year.
Link to strategic priorities
Risk appetite
High
Movement vs prior year
 
Increase as we recognise the 
potential impact to the Premier Inn 
customer
Extended stagnation of the UK property market 
slows UK growth
The stagnation in the UK market continues for longer 
than expected and impacts our ability to maintain the 
UK pipeline, putting pressure on our returns and UK 
growth in subsequent years.
This is driven by the slowdown in developer-led 
opportunities due to weak sentiment and possible fall 
in value of land; construction inflation; increased cost of 
debt; and investment yields. 
Whitbread could potentially take on a risk premium to 
acquire sites by assuming a future value from sale and 
leaseback arrangements.
Opportunities may become available as less competition 
to buy land and to build out or developers may look to 
release properties in the short term.
•	 We have a strong balance sheet that we can use to access a wide variety of different 
property-related opportunities.
•	 Our strong financial covenants make us more attractive to investment funds as a 
preferred hotel tenant.
•	 We have a robust capital investment framework with updated analysis including yield 
ranges (+/-50bps), coupled with an experienced and well-networked property team 
to support decisions.
•	 	We perform continual monitoring of the market with sale and leaseback yields 
tested regularly.
•	 Our committed pipeline remains solid with 6,795 rooms and 38 hotels over the 
next 3 years.
Link to strategic priorities
Risk appetite
Medium
Movement vs prior year
 
Increase reflecting current forecasts 
and uncertain timeframes for any 
property market recovery
Movement vs prior year
 Lower
 Higher
 Level
	See pages 16 and 17
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth

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Risk
Key mitigations
Talent attraction and retention
Structural changes to the macro labour market remain 
challenging but stable for recruitment and retention, 
with hot spots in specific roles and geographies such as 
chefs and housekeeping along with real cost-of-living 
pressures that impact hospitality disproportionally. 
Significant organisational changes drive uncertainty and 
job security which impacts Support Centre engagement 
whilst there is a focus on delivering strategic priorities. 
This may also impact external public sentiment and 
attraction to Whitbread, meaning we have access to a 
smaller talent pool and low levels of diversity in the 
senior leadership team, putting pressure on cost inflation 
and potential disruption. In addition, following a long 
period of senior leadership stability more recent changes 
are felt more acutely especially during high levels of 
business change.
•	 The success of our business would not be possible without the passion and 
commitment of our teams. Team engagement is fundamental. We monitor this closely 
through our annual engagement survey and invest in ongoing development, wellbeing 
and engagement, along with driving our diversity and inclusion strategy.
•	 We have invested significantly in our Direct Hire Resourcing team, as well as optimising 
the model and we continue to drive employer brand presence with a specific focus 
on youth.
•	 Team retention is a key component of our WINcard and Annual Incentive Scheme, 
with long-term incentive schemes in place for senior team members.
•	 We have focused reviews of remuneration in key areas each year and regularly 
benchmark our reward packages against the market to ensure these remain attractive.
Link to strategic priorities
Risk appetite
Medium
Movement vs prior year
Reduction due to gradual 
stabilisation of labour 
market and materialisation 
of benefits from recruitment 
and retention strategies
Third-party arrangements and supply 
chain rigour
Whitbread has several key supplier relationships that 
help ensure the efficient delivery of our multi-site and 
Support Centre operations, including IT, food and 
beverage, distribution, and laundry services. Withdrawal 
of services for one or more of these suppliers, provision 
of services below acceptable standards, or reputational 
damage as a result of unethical supplier practices could 
cause significant business interruption.
•	 We continually review our preferred supplier partnerships and business continuity 
arrangements. Business continuity plans are in place for critical suppliers, whilst 
enhanced supplier performance monitoring allows proactive action when required.
•	 We expect our suppliers’ practices to be in line with our values and standards. 
Suppliers are thoroughly vetted before we enter into any arrangements to ensure they 
are reputable and then monitored through our supplier management arrangements.
•	 We have evolved our international sourcing strategy, exploring additional capacity in 
China, whilst also focusing on local suppliers and utilising the Germany warehouse.
Link to strategic priorities
Risk appetite
Medium
Movement vs prior year
Movement vs prior year
 Lower
 Higher
 Level
	See pages 16 and 17
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth

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PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED
Risk
Key mitigations
Brand strength and customer demand
Brand oversupply, new budget competitor brands and 
threat of disruptors in particular focused on consumer 
demand and Premier Inn brand strength which exploit 
current consumer price sensitivity due to the cost-of-
living crisis resulting in a loss of market share. The 
combined impact of these factors presents a risk to 
returns and cash flow. This is somewhat tempered by 
the slowdown in the property market which reduces 
the opportunities for competitors to increase capacity.
•	 We perform extensive top-line scenario modelling, fed by regular competitor and 
market analysis, allowing us to assess the impact of various structural shifts on the 
business and enabling us to make informed decisions going forward.
•	 Our customer and trading committees track metrics, including BrandIndex, NPS and 
customer satisfaction, and feedback to supplement all decision-making.
•	 We continue to focus on market share trading initiatives and perform deep dive 
reviews into the impacts of key competitors to our business.
•	 There is an established commercial and customer plan to address the brand oversupply 
risk and we continuously monitor site specific performance trends.
Link to strategic priorities
Risk appetite
Low
Movement vs prior year
New
Health and safety
Death or serious injury arising from company negligence 
or a significant failure resulting from food, in particular 
the risk from allergens, fire, terrorism or another significant 
safety failure. This could be due to a failure in safety 
standards, supply chain provenance, responsible sourcing 
or poor hygiene standards, or a direct targeted terrorism 
attack, all of which could lead to adverse publicity, loss 
of revenue, brand damage and a sudden or prolonged 
downturn in demand in key markets and locations. 
•	 The safety of our guests and employees is of paramount importance. NSF, an 
independent company, undertakes unannounced health and safety audits on sites that 
cover food, fire, and general health and safety requirements. Compliance with these 
requirements is incentivised as part of site WINcard measures.
•	 We have robust fire safety policies, procedures and training for our team members, and 
work closely with independent fire safety consultants regarding fire safety in our hotels.
•	 	We have stringent food safety and sourcing policies with robust traceability and testing 
requirements, including the independent audit of key suppliers in our supply chain. We 
invest considerable resources into employee training along with allergen information, 
which is made easily accessible both online and at sites.
•	 Regular health and safety updates are provided to the Risk Working Group, Executive 
Committee and Board.
•	 We invest in ongoing site level training to help identify hostile reconnaissance activities 
and to ensure we have an appropriate response should such events take place. The 
executive team also holds crisis management exercises to ensure we are prepared for 
such events.
Link to strategic priorities
Risk appetite
Low
Movement vs prior year
Movement vs prior year
 Lower
 Higher
 Level
	See pages 16 and 17
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth

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Risk
Key mitigations
Environmental social and governance 
As a business we have an impact on and can be 
impacted by environmental issues such as inability to 
meet carbon targets and potentially increasing taxes, 
potential long-term water shortage or natural resource 
scarcity, diverse local communities and changing social 
trends such as veganism; significant volume of 
regulatory change and compliance requirements. 
Uncertainty as to how these collective risks will evolve 
and the expectations of our wide stakeholder group to 
deliver on our commitments and embed them within 
our business model, could impact our reputation and 
performance. Within our supply chain the risk of an 
issue materialising which is unethical or lacks 
traceability could impact our sustainability credentials, 
whilst extreme climate changes resulting in failed crops 
and disruption may translate in to increased costs for 
our business.
•	 Our TCFD (Task Force on Climate-related Financial Disclosures) response helps 
us to identify and assess key risks, opportunities and impacts of climate change 
to the business.
•	 Our Force for Good programme drives large aspects of our ESG agenda, with targets 
around emissions, food waste and single-use plastics, ensuring our accountability for 
positive change.
•	 We continue to manage and monitor the use of proceeds against the projects outlined 
in our Green Bond framework with an independent review performed of our Green 
Bond credentials. Proceeds have been allocated against our green energy, sustainable 
procurement, and green building projects.
•	 We champion inclusivity and improving diversity across the organisation and have set 
eight diversity and inclusion targets to ensure our teams feel supported and engaged 
as part of this process.
•	 Regular ethical supplier audits combined with our responsible sourcing policies and 
initiatives ensure ethical end-to-end buying.
Link to strategic priorities
Risk appetite
Medium
Movement vs prior year
 
Slight increase due to uncertainty 
and approaching regulatory 
deadlines
Movement vs prior year
 Lower
 Higher
 Level
	See pages 16 and 17
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth

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STRATEGIC REPORT
VIABILITY STATEMENT
The UK Corporate 
Governance Code 
2018 requires that 
the directors have 
considered the viability 
of the Group over an 
appropriate period 
of time selected by 
them. The business 
planning process, which 
is reviewed by the Board, 
as part of the strategic 
planning process, 
is over a three‑year 
timeline. The Board 
acknowledges that, 
despite the improved 
performance of the 
business, in the current 
environment, the certainty 
of those plans, taking 
account of the potential 
fluctuations in the global 
economy and the impact 
on competitor and 
customer behaviour, 
is not certain.
The directors, in making the assessment 
that three years was appropriate, considered 
the current financial and operational position 
of the Group and carried out a robust 
assessment of the principal risks and 
uncertainties facing the Group as outlined 
on pages 66 to 71 of the Annual Report. 
This review includes consideration of the 
potential impact of climate change and 
associated regulation across the viability 
statement period as well as other principal 
risks, specifically: uncertain economic impact, 
cyber and data security, strategic business 
change and interdependencies, and an 
extended stagnation of the property 
market that slows the Group’s growth.
For the purposes of the viability assessment, 
the directors considered a downside scenario 
in which the UK is impacted by the uncertain 
economic outlook. In this scenario, the 
Group has sufficient liquidity to operate 
within its existing facilities.
Should the downside scenario on economic 
uncertainty be combined with other principal 
risks, the impact on the Group’s financial 
position and the viability statement would 
be dependent on the Group’s ability to access 
additional liquidity. Detailed consideration 
was given to the financing and other mitigating 
actions that could be taken, noting the potential 
to raise finance and access funds through 
the Group’s valuable freehold estate. The 
directors believe it is reasonable to expect 
that the Group would have access to further 
financing and/or the ability to agree further 
covenant amendments.
The business’s long-term strategy for 
value creation in the UK and internationally 
remains unchanged. The combination of 
compelling structural opportunities and the 
advantages of our unique operating model 
should enable the business to outperform 
in the UK, and take market share and 
capitalise on the material growth opportunity 
in Germany. These strong fundamentals, 
combined with an appropriate capital 
structure, should drive long-term value. 
Based upon this assessment, the directors 
confirm that they have reasonable expectation 
that the Group will be able to continue in 
operation and meet its liabilities as they fall 
due over the three-year assessment period.
Longer-term prospects
The sections Strategy in Action and Business 
Model in the strategic report describe how 
the Board has positioned the Group to take 
advantage of the growth opportunities in 
the markets in which the business operates 
and how the Company is positioned to create 
value for shareholders, over the longer 
term, taking account of the risks described 
in this section of the Annual Report. 

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NON-FINANCIAL AND SUSTAINABILITY INFORMATION STATEMENT
As the UK’s largest hotel company, we have a responsibility to focus 
and lead on our most important people, social and environmental 
issues, which is why one of our Force for Good commitments is to 
ensure we always do business in the right way. 
We aim to comply with the new non-financial reporting requirements contained in sections 
414CA and 414CB of the Companies Act 2006. The below table, and the information it refers 
to, is intended to help stakeholders understand our position on these key non-financial 
matters. Our due diligence process is that each policy and standard is reviewed annually by 
the responsible party and updated accordingly to ensure it reflects up to date and accurate 
information. Further information on the various policies mentioned below and throughout the 
report can be found on our website at www.whitbread.co.uk/governance/reports-policies.
Reporting requirement
Policies and standards which govern our approach
See for additional information
Anti-corruption 
and anti-bribery
•	 Anti-Bribery Policy 
•	 Code of Conduct
•	 Corporate Governance, page 105
Employees
•	 Gender and Ethnicity Pay Gap Report
•	 Health and Safety Policy – Statement 
of Intent
•	 Speaking Out Policy
•	 Diversity and Inclusion Report
•	 Board Leadership and Company Purpose on 
page 104
•	 Force for Good, pages 58 to 63
•	 Section 172 statement on page 19
Corporate 
social 
responsibility
Sustainability reporting
•	 2023/24 Environmental, Social and 
Governance Report
•	 TCFD reporting
•	 Climate-related Financial Disclosure (CFD)
•	 SASB reporting
•	 CDP reporting
Environmental policies
•	 Premier Inn Environment Policy
•	 Restaurants Environment Policy
•	 Responsible Sourcing – Timber Policy
•	 Whitbread Responsible Sourcing – 
Packing Policy
•	 Whitbread Responsible Sourcing 
Policy 2024
Responsible Sourcing Policy
•	 Responsible Sourcing – Soy Policy
•	 Responsible Sourcing – Cotton Policy
•	 Responsible Sourcing – Cocoa Policy
•	 Responsible Sourcing – Sugar Policy
•	 Responsible Sourcing – Meat Policy
•	 Responsible Sourcing – Palm Oil Policy
Animal Welfare
•	 Egg Track Report 2020
•	 Dairy Policy 2020
•	 Laying Hen Policy 2020
•	 Lamb Welfare Policy 2020
•	 Poultry Welfare Policy
•	 Animal Welfare Policy
•	 Beef Welfare Policy
•	 Pig Meat Welfare Policy
•	 Fish Policy
•	 Force for Good, pages 58 to 63,
•	 Read the full reports on our website, 
www.whitbread.co.uk
Human rights
•	 Human Rights Policy
•	 Disability Awareness
•	 Equal Opportunities
•	 Human Trafficking Positioning 
Statement
•	 Modern Slavery Statement
•	 Whitbread PLC Board 
Diversity Policy 2024
•	 Force for Good, pages 58 to 63, and sections 
highlighted with Force for Good logos
Privacy
•	 Customer Privacy Policy
•	 Data Protection Policy
•	 Employee Privacy Policy
Social matters
•	 Gender Pay Gap Report
•	 Responsible Sourcing Policy
•	 Diversity and Inclusion statement
•	 Force for Good, pages 58 to 63, and sections 
highlighted with Force for Good logos
•	 Diversity and Inclusion targets and 
commitments, page 61
Description of principal risks and impact on business activity
•	 Principal risks and uncertainties, pages 66 to 71
Description of the business model
•	 Business model, pages 14 and 15
Non-financial performance indicators
•	 Our strategic framework, pages 16 and 17
Diversity and 
inclusion
As part of our Diversity and Inclusion commitments, we are undertaking regular reviews of our policies across Whitbread to ensure they are inclusive, particularly 
of under-represented groups. For further information, see page 61.

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CLIMATE-RELATED FINANCIAL DISCLOSURES
Disclosure
Where we cover this disclosure
Pages
Alignment with 
CFD or Companies 
Act requirements
Governance: Disclose the organisation’s governance around climate-related risks and opportunities.
Describe the Board’s oversight 
of climate-related risks and 
opportunities.
The Governance section describes the Board’s oversight of 
climate-related issues, including the frequency by which the 
Board and other forums meet to discuss these issues and how 
it considers, implements and monitors progress against goals 
and targets.
 See pages 
88 and 89
(a)
Describe management’s 
role in assessing and managing 
climate‑related risks and 
opportunities.
The Governance and Risk Management sections describe 
management’s role in the assessment and management of 
climate-related issues, including: assignment of climate-related 
responsibilities; the associated organisational structure(s); 
processes by which management is informed about climate-related 
issues; and how management monitors climate-related issues.
 See pages 
88–94
Strategy: Disclose the actual and potential impacts of climate-related risks and opportunities on the organisation’s 
businesses, strategy, and financial planning where such information is material.
Describe the climate-related 
risks and opportunities the 
organisation has identified 
over the short, medium, 
and long‑term.
The Strategy section sets out what we consider to be the 
relevant short, medium and long-term time horizons, together 
with a description of the specific climate-related issues 
potentially arising and their associated potential financial 
impacts on our business. A description of the principal risks 
and opportunities is also set out in the Strategy section. The 
processes used to determine which risks and opportunities 
could have a material financial impact on our business are set 
out in the Risk Management section.
 See pages 
77–86 and 
92–94
(d), (e), (f)
Describe the impact of climate-
related risks and opportunities 
on the organisation’s businesses, 
strategy, and financial planning.
Within the Strategy section, we describe how climate-related 
issues serve as an input to our financial planning process, the 
time period(s) used and how these risks and opportunities are 
prioritised. Climate-related scenarios were used to inform the 
strategy and financial planning and such scenarios have been 
described in the Risk Management section.
 See pages 
77, 78 and 
92–93
Describe the resilience of the 
organisation’s strategy, taking 
into consideration different 
climate-related scenarios, 
including a 2°C or lower scenario.
Within the Strategy section, we describe how climate-related 
issues serve as an input to our financial planning process, the 
time period(s) used and how these risks and opportunities 
are prioritised.
 See pages 
77 and 78
In another year where 
countless climate 
records have been 
broken, it is more 
important than ever 
that we minimise the 
impact of our business 
on the climate while 
preparing the business 
for the uncertain future 
climate change presents, 
considering both risks 
and opportunities for 
our business. 
The following pages provide an overview of 
our climate-related risks and opportunities, 
and contain our responses to the 11 TCFD 
disclosures, as well as the Companies Act 
2006 requirements (s414CA and CB).
Minimising the impact of climate change

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Disclosure
Where we cover this disclosure
Pages
Alignment with 
CFD or Companies 
Act requirements
Risk Management: Disclose how the organisation identifies, assesses, and manages climate-related risks.
Describe the organisation’s 
processes for identifying and 
assessing climate-related risks.
In the Risk Management section, we describe our processes 
for identifying and assessing climate-related risks, including 
how we determine the relative significance of climate-related risks.
 See pages 
92–94
(d), (c)
Describe the organisation’s 
process for managing 
climate‑related risks.
In the Risk Management section, we describe our processes 
for managing climate-related risks, including how we make 
decisions to mitigate, transfer, accept or control those risks.
 See pages 
92–94
Describe how processes for 
identifying, assessing, and 
managing climate-related 
risks are integrated into 
the organisation’s overall 
risk management.
In the Risk Management section, we set out how our processes 
for identifying, assessing and managing climate-related risks 
are integrated into our overall risk management.
 See pages 
92–94
Metrics and Targets: Disclose the metrics and targets used to assess and manage relevant 
climate-related risks and opportunities where such information is material.
Disclose the metrics used 
by the organisation to assess 
climate‑related risks and 
opportunities in line with 
its strategy and risk 
management process.
Within the Metrics and Targets section, we disclose the key 
metrics we use to measure and manage climate-related risks 
and opportunities.
 See pages 
95–97
(g), (h)
Disclose Scope 1, Scope 2, and, 
if appropriate, Scope 3 
greenhouse gas (GHG) 
emissions, and the related risks.
Within the Metrics and Targets section, we provide our Scope 
1, Scope 2 and Scope 3 GHG emissions and the related risks.
 See pages 
95–97
Describe the targets used by 
the organisation to manage 
climate‑related risks and 
opportunities, and performance 
against targets.
Within the Metrics and Targets section, we describe our key 
climate-related targets, in line with anticipated regulatory 
requirements, market constraints and/or other goals.
 See pages 
95–97
Whitbread PLC has complied with the 
requirements of LR 9.8.6(8)R by including 
climate-related financial disclosures 
consistent with the TCFD recommendations 
and recommended disclosures save for 
Strategy Recommendation disclosure 
b) relating to quantitative climate-related 
scenario analysis. We disclose the work 
we have undertaken to analyse the relevant 
climate scenarios against each risk with the 
data available to us. We have found that 
much of the data we rely on for scenario 
analysis and quantification contains a wide 
range of assumptions and consequent 
uncertainties. While we continue to evolve 
our approach to the quantification of these 
risks, we look forward to the development 
of market regulatory frameworks that will 
establish more comprehensive datasets 
that, alongside improvements in our own 
data and understanding, will help improve 
our assessment of the resilience of our 
business under each climate scenario.
The climate-related financial disclosures 
made by Whitbread PLC comply with the 
requirements of the Companies Act 2006 
as amended by the Companies (Strategic 
Report) (Climate-related Financial 
Disclosure) Regulations 2022.
Important notice – basis 
of preparation
The reader should be aware that this report, 
and the information contained within it, are 
prepared on the following basis: 
This Annual Report contains, in addition to 
financial information, non-financial 
information (NFI), including environmental, 
social and governance-related metrics, 
statements, goals, commitments and 
opinions. The NFI can be found throughout 
the report but mostly in the Force for Good 
section. NFI is prepared following various 
external and internal frameworks, reporting 
guidelines and measurement, collection and 
verification methods and practices, which 
are materially different from those applicable 
to financial information and are in many cases 
emerging and evolving.. NFI is based on 
various materiality thresholds, estimates, 
assumptions, judgements, and underlying 
data derived internally and from third 
parties. NFI is thus subject to significant 
measurement uncertainties, may not be 
comparable to NFI of other companies or 
over time or across periods and its inclusion is 
not meant to imply that the information is 
for any particular purpose or that it is material 
to us under mandatory reporting standards. 
NFI is for informational purposes only, 
without any liability being accepted in 
connection with it except where such 
liability cannot be limited under overriding 
provisions of applicable law.

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In line with good 
practice, we are 
approaching our climate 
risk identification, 
scenario analysis and 
quantification on a 
two-yearly cycle. This 
infographic outlines 
the process we follow 
in relation to initial 
risk and opportunity 
identification each year.
This year we conducted an in-depth risk 
identification process, with detailed stakeholder 
consultations to refresh our list of risks and 
opportunities. Next year, we will take a 
lighter-touch approach to climate risk and 
opportunity identification, sense‑checking 
our list from this year and confirming 
the continued relevance of the risks 
and opportunities.
Our approach to climate risk
In-depth risk 
identification
Key stakeholder 
one-to-one 
meetings and 
group workshops 
to identify and 
score risks and 
opportunities.
In-depth risk 
identification
Results reviewed 
by the internal 
calibration group 
with participant 
input where 
needed to finalise 
materiality 
scoring. 
TCFD Steering 
Committee 
sign-off on TCFD 
risk and 
opportunity 
register.
Light-touch risk 
identification
Desk-based review 
by Sustainability 
team.
Internal Audit 
review and 
provide 
independent 
challenge.
Light-touch risk 
identification
Functional owners 
to review, provide 
formal confirmation 
of validity of risk, 
and update the 
TCFD risk and 
opportunity 
register for current 
position.
Integration of TCFD results into strategy and decision-making
External consultant to complete scenario analysis with input 
from internal experts across relevant functions
TCFD Steering Committee to review scenario analysis results; further analysis may be requested
Audit Committee to review TCFD Steering Committee conclusions
CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED

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While changes associated with the transition 
to a lower carbon economy present risks, 
they also create opportunities for those 
organisations that focus on climate 
change mitigation and adaptation solutions. 
Whitbread’s approach to responsible business, 
integrating sustainability throughout our 
business strategy and ensuring that this is 
embedded across all functions and teams, 
not only helps to minimise our impacts on 
the world’s climate but also reduces our 
vulnerability to climate-related risks. For 
example, we are in the process of updating 
a number of our key responsible sourcing 
policies, working closely with teams across 
the business to ensure they are aligned with 
the most recent knowledge and understanding. 
This year, our near-term and net zero carbon 
emissions reduction targets received SBTi 
validation, confirming they are in line with 
a warming scenario of 1.5oC. Our Net Zero 
Transition Plan, published in May 2023, sets 
out how we will achieve these ambitious 
targets, including through our retrofit 
programme. We have so far begun work to 
retrofit six existing sites with air source heat 
pumps, gaining valuable learning and 
experience as we roll this out more widely. 
We are also very clear on the areas where 
we need to do more. Where beneficial, we 
have developed external partnerships and 
worked with subject matter experts to help 
us improve our processes and ensure that 
we are optimising both our supply chain 
and our operations. 
“Our near-term and net 
zero emissions reduction 
targets received SBTi 
validation, confirming they 
are in line with a warming 
scenario limited to 1.5oC.”
This section sets out the actual and potential impact 
of the principal climate-related risks and opportunities 
on our business, strategy and financial planning.
 Transition risk
Policy, regulatory and legal changes
Technology shifts
Changing market demand
 Physical risk
Acute: event driven, e.g. extreme 
weather, flood risk
Chronic: longer-term shifts in climate 
patterns, e.g. sustained higher 
temperatures
Timeframes
Whitbread’s standard risk management framework does not apply a strict timeframe; 
however, the guidance is to consider risks in the context of the five-year business 
plan. Given that, in most cases, climate-related risks are likely to materialise over a 
longer period, a different approach was necessary to provide meaningful results.
When considering climate-related risks, Whitbread has considered risk review 
timelines alongside strategy review timelines and has categorised short, medium 
and long term to mean the following timeframes:
Strategy
We categorise climate risks into 
two types:
Short-term:
0–2
years
Medium-term:
2–5
years
Long-term:
5+
years
For example, we are currently carrying out 
an assessment of the embodied carbon within 
our construction and redevelopment of hotels, 
with a view to developing a strategy for 
reducing the lifecycle carbon in our buildings 
– something that is increasingly required as 
part of planning permission processes. For 
this highly technical and fast-moving area, 
we have commissioned external experts to 
help us understand current status and likely 
evolutions to establish a baseline and set targets 
that will challenge us to do business better.
How we assess future implications 
of potential climate change 
Scenario analysis is a critical tool to 
understand how climate change will affect our 
business and is key to ensuring our disclosures 
are as comprehensive as possible. This year, 
we have used the REMIND-MAgPIE model, 
developed by the University of Potsdam, as 
the basis for our climate scenario analysis. 
The model is focused on energy economics 
and the impact on agricultural supply chains, 
which are particularly relevant for Whitbread 
due to the reliance of major parts of the 
business (food and beverage, cotton, timber) 
on agriculture. This was therefore considered 
more appropriate for use than the Network for 
Greening the Financial System (NGFS) model 
which was used previously, which was 
primarily developed for financial institutions. 
Details as to how we identify, assess and 
manage climate-related risks are set out in 
the Risk Management section of the report.

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Climate scenario parameters
Early, smooth transition <2OC
Late, disruptive transition 
<2OC
Business as usual, no additional action >3OC
Overview
Transition to a carbon-
neutral economy starts 
early and the increase in 
global temperatures stays 
well below 2°C, in line 
with the Paris Agreement.
Global climate goal of keeping 
temperatures well below 2°C is met, 
but the transition is delayed and must 
be more severe to compensate for the 
late start.
Where no policy action beyond that 
which has already been announced 
is delivered, resulting in above 3°C 
of warming. Therefore, the transition 
is insufficient for the world to meet 
its climate goal.
Assumptions
There is early and decisive 
action to reduce global 
emissions in a gradual 
way, with clearly 
signposted government 
policies implemented 
relatively smoothly. 
To compensate for the delayed start, 
a deeper adjustment is required, as 
evidenced by a steeper increase in 
global carbon prices in a late attempt 
to meet the climate target. Under this 
scenario, physical risks increase more 
quickly than in the early policy action 
scenario and transition risks are severe.
This scenario tests the organisation’s 
resilience to both chronic changes in 
weather (e.g. rising sea levels) and 
more frequent and extreme weather 
events (e.g. flash floods). Therefore, 
under this scenario, there are limited 
transition risks, but physical risks are 
significant.
Global and regional 
temperature trends 
and frequency and 
severity of 
climate‑related 
physical impacts
Global temperatures 
increase to between 
1.5–2°C above 
pre‑industrial levels. 
Increase in physical 
climate-related impact.
Global temperatures increase to 
between 1.5–2°C above pre-industrial 
levels. Increase in physical 
climate‑related impact.
Global temperatures increase to 
over 3°C above pre-industrial levels. 
Significant increase in physical 
climate-related impacts resulting in 
damages, displacement and 
economic instability.
How we assess future 
implications of potential 
climate change continued
We analysed each identified risk using 
three reference scenarios: early, smooth 
transition; late, disruptive transition; and 
business as usual. These are described in 
the table to the right. These scenarios were 
selected in line with the TCFD guidance to 
include a range of scenarios, including at 
least one that results in 2oC or less of 
warming. The timeframe of 2050 aligns to 
the Paris Agreement and UK Government 
targets. The different scenarios present a 
variety of exposure levels to physical and 
transition risks over different timescales 
with sufficient granularity to effectively 
stress test strategy. They are also aligned to 
the reference scenarios used by the Bank of 
England in their analysis of the resilience of 
the financial system and are applicable in a 
business context, presenting a plausible 
range of possible trajectories.
We have used each scenario to understand 
how our principal risks and opportunities 
present under the different parameters. 
As part of this process, we have assessed 
strategies which may be affected by 
climate-related risks and opportunities, 
how those strategies may change as a 
result and associated impacts on 
financial performance. 
On an annual basis, the Executive 
Committee sets out its five-year financial 
business plan for approval by the Board. 
This was completed in December 2023. The 
Audit Committee approves Whitbread’s risk 
management framework, which ensures 
that the material risks and opportunities to 
the business, including those related to 
climate change, are captured and updated 
appropriately. This holistic picture of risk is 
therefore incorporated into the financial 
planning process. The TCFD Steering Group 
forms part of the annual financial planning 
and budget process, ensuring the principal 
climate-related risks opportunities are 
taken into account. 
A formal review of all functional risks 
occurs on a half-yearly basis, completed 
by business risk owners and facilitated 
by Internal Audit, with changes to 
environmental-related risks feeding into 
Whitbread’s principal risk around ESG. 
Key movements and themes from this 
review are highlighted and reported to the 
Executive Committee and Board as part of 
the biannual presentation of Whitbread’s 
principal risks.
Whitbread has hotel operations within 
the UK, Ireland and Germany, and the 
three countries are considered to have 
similar risk profiles regarding the relevant 
(environmental) legislative and geographical 
make-up of these markets. Therefore, the 
differences are neither material nor relevant 
when assessing climate-related risks and 
opportunities at an overall business level 
and, equally, we do not believe that 
climate-related risks and opportunities can 
or should be broken down by regions within 
each country. Whitbread also has franchised 
operations in the Middle East, but due to 
the very small size of the business in the 
region, and as Whitbread holds a <50% 
stake, we have deemed it not relevant to 
include what would be very different risk 
profiles within this report and focused on 
our wholly-owned operations only. The 
Group only operates branded restaurants 
in the UK. Noting the nature of our hotel 
and our restaurant operations, similar risks 
exist across both and where there are 
specific significant risks faced by one of 
those sectors compared to the other, these 
are limited and identified in the following 
risk assessment.
CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Strategy continued

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The principal climate‑related 
risks are the most material 
climate-related risks 
identified over a short 
(0 to 2 years), medium 
(2 to 5 years) and long- 
term (over 5 years); as 
explained above, this is 
due to the longer term 
nature of many climate 
risks, beyond the five-year 
business planning cycle. 
Overall, we do not believe the impact of 
climate change will be material for our 
business over the short or medium term. 
Over the longer term, impacts are harder 
to identify due to the timeframes and 
nature of risks, but at this point, we do not 
believe the impact of climate change will be 
material, at least over the initial years of this 
period. We have, however, identified the 
principal climate-related risks which could 
have a potential and material impact on the 
business. The risks and opportunities described 
on pages 80 to 86 were identified as most 
material to our business, through our 
process outlined on page 76. These risks 
were considered most material once current 
mitigating activity was taken into account; 
potential further activities to mitigate the 
residual risk were also identified. Each risk 
was analysed against the three climate 
scenarios and the potential financial impact 
of each risk went through a quantification 
exercise. However, as highlighted above, 
overall, we do not expect the results of 
climate change to be material for the 
Group in the short to medium term. The 
risk assessment and mitigating activity 
already in place has enabled us to review 
the resilience of our strategies and 
demonstrated that there is no immediate 
concern. Nonetheless, we recognise that as 
knowledge and understanding evolve and 
the climate situation changes, our exposure 
may change and as such we will continue to 
review, measure and update our assessment 
of these risks. 
The business’s structure, with direct, centralised 
control of its operations, makes Whitbread 
well placed to react rapidly to any emerging 
risks or opportunities.
Per our approach to risk and opportunity 
identification (see page 76), we undertake 
an in-depth assessment process every other 
year, with a lighter-touch desk-based review 
on the alternate years. This year, we conducted 
an in-depth risk and opportunity assessment, 
with internal cross-functional workshops 
and extensive discussions. To determine 
whether a risk or opportunity is material, it 
was assessed with a score between 1 (low) 
and 5 (high) for both likelihood and impact, 
in line with our risk management 
framework. A quantitative threshold was 
determined based on those two factors to 
determine which of the risks should be 
considered material. This materiality is not 
the same as financial statement materiality 
as set out on page 156. We considered 
these scores in two scenarios: firstly, the 
scenario where we do nothing to address 
the risks, and secondly, the ‘net risk’ once 
current mitigation programmes, plans and 
Principal climate-related risks and opportunities
processes we have in place are taken 
into consideration. We scored these risks 
without reference to specific time periods, 
given that the three climate scenarios 
considered will lead to varying conditions 
under which the risks present differently. 
By taking a threshold of materiality based 
on likelihood and impact and applying this 
to the risk once current mitigating activities 
are taken into account, this produced a list 
of the principal risks and opportunities that 
then went through scenario analysis and 
quantification as outlined on the next page.
The list includes just those risks for which 
the residual risk – the risk that remains once 
the existing mitigating activity, as listed in 
the table, is taken into account – meets an 
internal threshold for materiality. Lower‑scoring 
risks have been included within Whitbread’s 
risk register and continue to be monitored 
in case of changes but are not considered 
significant enough to warrant disclosure. 
There are a number of changes to the list 
of principal climate-related risks presented 
in Whitbread’s 2021/22 and 2022/23 TCFD 
reports. These are due to a combination of 
changing geopolitical context and evolving 
understanding both of the risks that climate 
change presents and the impact on our 
business – particularly through increasing 
precedents (not necessarily climate-driven): 
for example, the supply chain issue driven 
by the war in Ukraine helped stakeholders 
to fully understand what future climate‑driven 
supply chain issues could mean for the business. 
Each risk from previous years that had not 
been independently put forward during the 
workshops was discussed to confirm whether 
it had been omitted in error, and therefore 
should be included, or because it was no 
longer material to the business. 
As mentioned above, these risks relate only 
to the operations that are wholly-owned by 
the Group (in the UK, Ireland, Channel Islands, 
Isle of Man and Germany), which are 
considered to have similar risk profiles 
regarding the relevant (environmental) 
legislative and geographical make-up of 
these markets. Therefore, the differences 
are neither material nor relevant when 
assessing climate-related risks and 
opportunities at an overall business level. 
Operations in the Middle East are Joint 
Ventures for which Whitbread holds less 
than a 50% stake and will therefore not 
be included in this disclosure. 

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Risk type and description
Risk sub-category 
(acute/chronic)
Existing and future potential mitigants
Notes on scenario analysis modelling
Physical risks
Supply risk: Climate change leading 
to non-availability of goods (food and 
non-food)
The Whitbread supply chain comes from a 
diverse, global network of suppliers, which 
experience varying impacts of climate change. 
The vulnerability and resilience of each country 
of origin differ. As such, climate change may lead 
to non-availability of both food and non‑food, 
which may lead to increased costs to source 
alternatives and/or decreased quality.
Chronic
Existing mitigant: 
•	 Contract management framework for 
Tier 1 suppliers. 
•	 Business continuity plans. 
•	 Disaster recovery plans. 
•	 Responsible sourcing programme.
Future opportunities:
•	 Broadening out responsible sourcing/
procurement policies to also understand 
raw material suppliers’ adaptive capacity 
alongside contingency plans in supply base.
•	 Developing relationships and partnerships 
with suppliers.
An assessment has been made of the underlying resilience and 
vulnerability to interruption of supply (due to lack of availability) 
based on country of origin of suppliers using the Notre Dame 
Global Adaptation Initiative (ND-GAIN) dataset. 
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment, we believe that this risk is 
most relevant in the business as usual scenario and its impact will 
be higher in the long term. 
Logistics risk within the supply chain
The Whitbread supply chain comes from a 
diverse, global network of suppliers, which 
experience varying impacts of climate change. 
The vulnerability and resilience of each country 
of origin differ. Climate change, particularly 
extreme weather events, may disrupt the 
transport of goods throughout the supply chain, 
while localised extreme weather events may 
prevent deliveries to sites. 
Chronic
Future opportunities:
•	 Change logistics set up: satellite depots, 
infrastructure.
•	 Following industry trends/guidance/
technology.
•	 City centre consolidation options.
•	 Align supplier geographical locations to 
consolidate site deliveries.
•	 Reduce delivery days for products 
(e.g. laundry).
An assessment has been made of the underlying vulnerability to 
interruption to logistics (due to both acute and chronic events 
causing damage/interruption to infrastructure) using an assessment 
of the resilience and vulnerability of the logistics, based on country 
of origin of suppliers using the ND-GAIN dataset.
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment, we believe that this risk is 
most relevant in the business as usual scenario and its impact will 
be higher in the long term.
CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Principal climate-related risks and opportunities continued
Risks table

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Risk type and description
Risk sub-category 
(acute/chronic)
Existing and future potential mitigants
Notes on scenario analysis modelling
Customer dissatisfaction due to hot rooms 
As climate change leads to increased 
temperatures and more periods of prolonged 
heat, there will be greater demand for air 
conditioning. Air con is installed in the majority of 
our estate; ageing systems – and systems not 
designed to cool such great temperature ranges 
– may mean that where it is installed, it is 
inefficient in future warming scenarios. This may 
lead to customer dissatisfaction.
Chronic
Existing mitigant: 
•	 Air con R&M programme.
•	 Providing alternatives to air con.
Future opportunities:
•	 Install air con in sites without air con.
•	 Replace ageing systems at end of life 
with more efficient systems designed for 
higher temperatures.
•	 Improved ventilation in properties.
A statistically representative sample of the portfolio of sites has 
been assessed for the physical impacts of climate change. From 
this assessment, we have made a probability-based assessment 
of the impact of this issue within our estate based on projected 
climate models. We have used existing/comparative events in our 
trading history to inform the likely impacts of such events.
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment, we believe that this risk is 
most relevant in the business as usual scenario and its impact will 
be higher in the long term.
Sea-level rises
Sea-level rises may lead to coastal flooding and 
coastal erosion and cause damage to our 
properties or put long-term viability of sites into 
question. This could result in increased repair or 
refurbishment costs to maintain the estate. It 
could also ultimately lead to sites becoming 
untenable and prompting the need to dispose of 
the sites for less than market value, negatively 
impacting our financial results and market 
confidence.
Chronic
Future opportunities:
•	 Location selection of new properties.
A statistically representative sample of the portfolio of sites has 
been assessed for the physical impacts of climate change. From 
this assessment, we have made a probability-based assessment 
of the impact of this issue within our estate based on projected 
climate models. We have used existing/comparative events in our 
trading history to inform the likely impacts of such events.
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment, we believe that this risk is 
most relevant in the business as usual scenario and its impact will 
be higher in the long term across all three scenarios.
Rising temperatures causing health and 
safety issues
Increases in temperature make physical jobs 
such as housekeeping or kitchen roles more 
demanding and therefore less attractive. There 
may also be health and safety issues caused by 
heat stress. This could impact our recruitment 
and retention, which will ultimately lead to a 
lower-quality service for the customer.
There are also potential impacts on construction 
– from extreme heat and other extreme weather 
conditions – which may delay construction of our 
buildings and therefore increase costs. 
Chronic
Existing mitigant: 
•	 Air con in rooms.
•	 High thermal insulation on new builds.
Future opportunities:
•	 Provide portable air conditioning machines.
•	 Relax uniform policy.
•	 Increased breaks.
A statistically representative sample of the portfolio of sites has 
been assessed for the physical impacts of climate change. From 
this assessment, we have made a probability-based assessment 
of the impact of this issue within our estate based on projected 
climate models. We have used existing/comparative events in our 
trading history to inform the likely impacts of such events.
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment, we believe that this risk is 
most relevant in the business as usual scenario and its impact will 
be higher in the medium to long term.

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CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Principal climate-related risks and opportunities continued
Risks table continued
Risk type and description
Risk sub-category 
(acute/chronic)
Existing and future potential mitigants
Notes on scenario analysis modelling
Physical risks continued
Water supply
Water is essential for both hotel guests and 
kitchens. If prolonged droughts threaten water 
supply, restrictions may be imposed or supply cut 
off altogether.
Chronic
Existing mitigant: 
•	 Water-saving devices on toilets, taps and 
shower heads currently being rolled out, 
with over 30,000 water-saving taps and 
shower heads installed to date.
•	 Water stewardship works in a further 4,370 
sites in partnership with wholesalers in 
areas of high water stress; and an increased 
emphasis on leak detection and repair 
across the estate.
A statistically representative sample of the portfolio of sites has 
been assessed for the physical impacts of climate change. From 
this assessment, we have made a probability-based assessment 
of the impact of this issue within our estate based on projected 
climate models. We have used existing/comparative events in our 
trading history to inform the likely impacts of such events.
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment we believe that this risk is 
most relevant in the business as usual scenario and its impact will 
be higher in the medium to long term.
Wild fire risk 
Prolonged heat and more frequent droughts will 
lead to greater incidence of wild fire. This may 
put our sites – particularly those adjacent to 
agricultural, forest or scrubland – at risk.
Chronic
Future opportunities:
•	 Creating fire breaks around properties.
•	 Location selection. 
A statistically representative sample of the portfolio of sites has 
been assessed for the physical impacts of climate change. From 
this assessment, we have made a probability-based assessment 
of the impact of this issue within our estate based on projected 
climate models. We have used existing/comparative events in our 
trading history to inform the likely impacts of such events.
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment, we believe that this risk is 
most relevant in the business as usual scenario and its impact will 
be higher in the medium to long term.
Customer behaviour risk: Bad weather 
leading to cancellations 
As extreme weather (wind, rain, snow or heat) 
can disrupt transport networks, customers 
can’t or don’t want to travel, leading to 
cancellations. As this becomes more frequent, 
there may be a market trend to provide refunds 
for non‑refundable bookings (such as what 
happened during a weather system that 
impacted the UK), reducing our revenues 
and profits.
Chronic
Existing mitigant: 
•	 Offering parking to guests unable to use 
public transport.
Future opportunities:
•	 Network Planning to select sites with a 
preference for multiple transport options.
A statistically representative sample of the portfolio of sites has 
been assessed for the physical impacts of climate change. From 
this assessment, we have made a probability-based assessment 
of the impact of this issue within our estate based on projected 
climate models. We have used existing/comparative events in our 
trading history to inform the likely impacts of such events.
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment, we believe that this risk is 
relevant across all three scenarios and its impact will be higher in 
the medium to long term.

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Risk type and description
Risk sub-category 
(acute/chronic)
Existing and future potential mitigants
Notes on scenario analysis modelling
Operational risk: Increased electricity costs 
due to running air con/heating for longer
Our response to changes in the climate will 
impact our energy use, through increased use 
of heating/air conditioning. In addition, energy 
markets will respond to the changes. This drives 
a direct operational cost increase, which reduces 
our profits. 
Chronic
Existing mitigant: 
•	 Try to reduce costs by not pre-cooling the 
rooms, and by restricting the temperature 
they can cool too.
•	 Closing blackout curtains.
•	 Building to a higher specification, including 
high levels of thermal insulation.
•	 Limiting thermostat temperatures in room – 
Building Management System (BMS) usage. 
Future opportunities:
•	 Install PV Panels.
•	 Site-level view of energy usage to permit 
better/more responsive management and 
interventions.
An assessment has been made of our forecast future energy usage 
under the building specification set out in our Net Zero Transition 
Plan, utilising publicly available forecasts of future energy price rises.
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment, we believe that this risk is 
most relevant across all three scenarios and its impact will be 
higher in the medium to long term.
Linked to: Improving the fabric and operational efficiency of 
our buildings.
Transition risks
Improving the fabric and operational 
efficiency of our buildings 
We may be required to improve the 
performance of our buildings in relation 
to operational carbon emissions to meet 
national and other net zero targets.
Chronic
Existing mitigant: 
•	 We published our Net Zero Transition Plan 
in May 2023. This sets out how we intend to 
retrofit our buildings to remove fossil fuels 
and includes other key initiatives required 
to meet our net zero target.
•	 We have so far completed six sites, 
enabling us to build knowledge and 
experience both of the retrofitting process 
and the performance of the technology. 
Through this, we will implement our 
transition plan in the most cost effective 
and strategic way possible.
Future opportunities:
•	 Monitoring technological progress 
and innovations closely to identify 
new opportunities.
We have modelled the economics of implementing our Net Zero 
Transition Plan.
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment, we believe that this risk is 
most relevant in the early, smooth transition scenario and its impact 
will be higher in the short to medium term.

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Risk type and description
Risk sub-category 
(acute/chronic)
Existing and future potential mitigants
Notes on scenario analysis modelling
Transition risks continued
Customer risk: Changing dietary trends 
As awareness of environmental issues grows, 
consumer preferences for sustainable and 
eco-friendly food offerings may affect demand 
for traditional offerings. Customer diets may 
change, for example reducing meat or increased 
customers following vegetarian/vegan diets. 
Several of our brands are built around meat 
and may not align with what is perceived to be 
sustainable and may not appeal to customers 
wanting more vegetarian options. 
Chronic
Existing mitigant: 
•	 Incorporate sustainability practices to align 
with changing consumer preferences.
•	 Engage with supply chain partners to 
ensure they are also addressing climate risks. 
Future opportunities:
•	 Further weaving the message through the 
brand – raising awareness of efforts. 
•	 Offering more plant-based and/or 
sustainable alternatives on our menu.
An assessment of the economic impact of serving expected 
changes in diets (based on IPSOS research) has been made. 
Short, medium and long-term impacts: 
Whilst further work is still required to more accurately quantify the 
risk impact, from our current assessment, we believe that this risk is 
most relevant in the early, smooth transition scenario and its impact 
will be higher in the long term.
CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Principal climate-related risks and opportunities continued
Risks table continued

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Our Force for Good 
programme ensures 
sustainability is fully 
embedded throughout 
the business and climate-
related initiatives are 
part of all teams’ roles. 
We recognise that being a sustainable business 
– part of which is recognising and addressing 
our climate impacts and dependencies – 
presents clear opportunities for us. We classify 
opportunities into three main categories: 
(i) market-related; (ii) operations-related; 
and (iii) reputation‑related. We also 
recognise that many opportunities are 
closely linked to associated risks; this is 
highlighted in the table where relevant. 
As with the principal climate-related 
risks, there are some changes in the list of 
opportunities presented, which is largely 
due to a better understanding of these 
opportunities and their potential financial 
materiality, therefore downgrading their 
assessment; we have only presented 
opportunities scoring above the agreed 
threshold for significance. However, a large 
number of identified opportunities will 
remain part of our ongoing climate risk and 
opportunity monitoring processes and will 
be considered next year during the TCFD 
process. In several cases, further granular 
detail of plans is required to assess the 
opportunities under different climate 
scenarios; these will be revisited next year 
once the necessary detail is available.
Climate-related opportunities
Opportunity table
Opportunity type and description
Context
Notes on 
scenario analysis
Current initiatives and future enablers
Reputation-related
Being a leader 
in sustainability 
Using and communicating 
our leading Force for Good 
programme to attract business, 
particularly from B2B customers 
who may have preferential 
policies for those tackling key 
sustainability issues, in 
particular climate change. 
B2B customers are setting net zero 
targets and within that ambitious supply 
chain (Scope 3) standards are being 
set. Organisations setting those targets 
will have a preference for purchasing 
from an organisation that has aligned 
targets/ambitions. Whitbread is well 
placed to take advantage of that market, 
as the owner‑operator model ensures 
consistent and verifiable data is available 
for all sites and improvements can be 
implemented directly.
Whilst further work is 
still required to more 
accurately quantify 
the potential 
opportunity, from our 
current assessment we 
believe that this risk is 
most relevant in the 
business-as-usual 
scenario and its 
impact will be higher 
in the long term.
•	 Investing time in responding to 
the complex and varied scorings 
across the different B2B platforms 
to increase our share of the B2B 
market. 
•	 Better communication of our 
existing sustainability programme 
(in sites, through adverts, etc.) 
can enhance our reputation 
and make our business more 
attractive to all types of guests/
customers, as well as potential staff.
Market-related
Innovation and 
technological 
advancements 
Collaborating to develop 
solutions to our climate 
challenges.
Collaborating with local communities, 
environmental organisations, technology 
providers and industry peers can lead to 
shared best practices, innovative solutions 
tailored to our challenges and increased 
awareness of sustainable practices, with 
potential benefits for being an ‘early adopter’.
Due to the wide 
variety of potential 
outcomes around this 
opportunity, it was not 
possible to confidently 
assess short, medium 
and long-term impacts.
Whilst this 
opportunity was not 
able to be quantified, 
we believe that this 
opportunity is most 
relevant in all three 
scenarios and its 
impact will be higher 
in the long term.
•	 Investing in sustainable 
technologies, such as energy 
storage systems, can position 
hospitality businesses at the 
forefront of innovation and attract 
tech-savvy customers.
•	 There may be financial 
opportunities and reputational 
benefits by being an ‘early 
adopter’ or supporting the 
development of tailored solutions 
to our challenges.

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Opportunity type and description
Context
Notes on 
scenario analysis
Current initiatives and future enablers
Market-related continued
EV chargers 
Increasing availability of EV 
chargers for guests.
The main opportunity for revenue 
generation from EV charging lies in fast 
charging. However, this option is not viable 
for Whitbread as the customer is less likely 
to use the location; instead, Whitbread 
sites are more suited to lower kW capacity 
and longer-stay chargers because of the 
overnight stay creating an extended dwell 
time. While this typically creates a less 
attractive commercial opportunity, there 
is potential for increased RevPAR due to 
availability of chargers, which will be 
further explored. Installation of EV 
chargers is facilitated by Whitbread’s 
owner‑operator model.
Whilst this 
opportunity was not 
able to be quantified, 
we believe that this 
opportunity is most 
relevant in the early, 
smooth transition 
scenario and its 
impact will be higher 
in the medium to 
long term.
•	 Currently developing a strategy 
for EV charging; once available, 
this will enable this opportunity to 
be better understood.
Increase in domestic 
holidays
Increase in leisure customers 
who are choosing to holiday 
locally, either because of 
climate concerns or because 
of increased costs associated 
with overseas travel.
Continued increase in consumer ‘staycation’ 
trend, with 78% of UK adults intending to 
take an overnight domestic trip in the next 
12 months, up from 69% a year earlier. The 
proportion of UK adults who stated a 
preference for taking a domestic holiday 
over traveling overseas increased from 31% 
last year to 34% this year, giving reasons 
such as ease of planning, cost and simpler 
travel arrangements1.
Whilst this 
opportunity was not 
able to be quantified, 
we believe that this 
opportunity is most 
relevant in all three 
scenarios and its 
impact will be higher 
in the long term.
•	 Dynamic marketing strategy in 
place and will continue to be 
in place in order to respond to 
changes in customer demand 
(Rest Easy campaign).
1	 Travel Weekly Insight Report 2024 (produced in association with Deloitte) https://cdn-travelweekly.azureedge.net/asset/wtpf191.
CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Climate-related opportunities continued
Opportunity table continued

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The TCFD disclosure 
process continues to 
provide us with further 
opportunities to test 
the resilience of our 
strategies to climate 
change with extensive 
cross-functional input. 
It also means we can 
continue to evolve and 
identify the potential 
impact of climate-
related issues on our 
financial performance 
and position. We will 
continue to monitor 
this as part of our 
governance structure 
to ensure the strategies 
remain resilient. Please 
see the Governance 
section for further details. 
Testing the resilience of our strategies
Through this process, we believe we are well placed to 
manage the risks associated with the transition to a low 
carbon economy and to take advantage of the significant 
opportunities it creates. 
Whitbread’s in-depth scenario analysis, using available data 
as well as the growing number of precedents from other 
companies, permits a good understanding of the climate 
risks and opportunities and how they will present under 
the different climate scenarios. As we have seen, the list of 
principal risks has evolved since 2022/23 to reflect our own 
understanding, changes in scientific knowledge on climate 
change and changing geopolitical context. This demonstrates 
the responsiveness of our processes to change and the value 
in conducting this exercise annually. Extensive discussions 
around current and future mitigating actions have also 
improved our understanding of where we could potentially 
build further resilience into our strategies – even over the 
course of just two years, innovation and technological 
advancements mean new options are available to us – and 
it is important to ensure we stay abreast of these. Nonetheless, 
the results of the scenario analysis have demonstrated that 
each of our strategies is resilient and can therefore be delivered. 
Several mitigants have already been identified, some of 
which will require a change in how we execute our strategy 
as and when those mitigants need to come into effect. 
Where required, strategies have already been adapted to 
ensure resilience is maintained. 
We conduct an annual materiality assessment and trends 
review which gives us confidence that we are addressing 
the most material sustainability issues for our business. 
This year, as our sustainability journey evolves, we have 
started conducting our first double materiality assessment, 
which creates a framework for us to recognise both how 
climate change could affect our business and how Whitbread’s 
operations could impact the environment. Double materiality 
is also an important step in our preparation for reporting 
against the International Sustainability Standards Board 
(ISSB) and Corporate Sustainability Reporting Directive 
(CSRD) over the coming years. 

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How we identify, 
assess and manage 
climate-related risks 
and opportunities
Effective corporate 
governance is critical to 
executing our strategy 
and delivering for all of our 
stakeholders. Our governance 
of climate and sustainability-
related matters reflects our 
commitment to strong 
leadership and oversight 
by senior management 
and the Board, ensuring 
that there are strategies in 
place which are resilient to 
climate-related risks.
Governance 
structure
Governance of climate 
and sustainability‑related 
matters is overseen by the 
Whitbread PLC Board (the 
‘Board’) and is embedded 
throughout the organisation 
at multiple levels, helping to 
ensure that responsibility 
for delivery sits where it 
makes the most difference.
Whitbread PLC Board
Ultimate decision-making body sets strategy and approves targets. 
Audit Committee aids Board in overseeing risks, including ESG risks, with a focus on the risk process and the control environment.
Nomination Committee ensures the Board composition has the necessary balance of skills, knowledge and experience, including those related to ESG issues.
Remuneration Committee aids the Board in ensuring that ESG is appropriately reflected in our reward structure.
Executive Committee
Whitbread’s day-to-day leadership team oversees sustainability delivery.
General Counsel is the Executive Committee member primarily accountable for sustainability.
Sustainability Working Group
Day-to-day management of sustainability issues, including climate.
Sustainability team
Sets the strategy and oversees the incorporation of sustainability into Whitbread’s business practices.
Ensures that, through the business lines, climate change risk is tracked and tested to ensure strategies remain resilient to climate change.
Collects and reports on ESG and climate-related disclosures, working closely with relevant departments across the business.
TCFD Steering Group
Cross-functional representation provides oversight and drives implementation of the TCFD recommendations and wider climate strategy.
Development of climate risk governance, stress testing methodologies and carbon modelling.
Delivery throughout all business lines – making the most difference
HR and Reward
Oversight of people 
strategy assessment for 
reward and remuneration 
(including core ESG metrics).
Property and 
Construction, 
Repairs and 
Maintenance
Green buildings, embodied 
carbon, energy efficiency.
Internal Audit
Monitors and reports to 
Audit Committee on risks, 
including climate risk.
Procurement
Renewable energy and 
gas supplier, innovation, 
Scope 3.
Finance
Sustainable Finance 
Committee sets financial 
targets.
Supply Chain 
Logistics
Climate and sustainability 
considerations, Scope 3.
Sustainability
ESG direction and 
support delivery, 
reporting and assurance 
of targets.
Network Planning
Location, climate and 
sustainability 
considerations.
Operations
Operational delivery of 
our ESG targets.
Embedding climate change 
into our governance structure
CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED

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Board oversight of climate-related issues
Whitbread PLC Board
The primary objective of the Board is to 
create and maintain the long-term prosperity 
of the Group for the benefit of all its 
stakeholders. The Board sets the strategic 
direction and risk appetite of the Group and 
is the ultimate decision-making body for 
matters of strategic, financial, regulatory 
and/or reputational significance. This 
includes oversight of ESG matters and 
ensuring that strategies are resilient to 
climate-related risk. Sustainability, including 
climate-related issues, is an important 
consideration for the Board when reviewing 
and guiding strategy, major plans of action, 
risk management policies, annual budgets 
and business plans, as well as setting the 
organisation’s performance objectives. 
Sustainability is included in the objectives 
of senior management, as outlined in the 
directors’ remuneration report. This includes 
KPIs linked to year-on-year carbon and 
water reduction targets. 
The Board holds eight scheduled meetings 
per year during which the Board’s Committees 
also meet. At two of these meetings each 
year, the Board is taken through the strategy 
behind the sustainability programme, the 
associated targets, achievements and key 
priorities, for discussion and approval. In 
addition, at each meeting, the General Counsel 
delivers an update to the Board, including, 
where relevant, progress against goals and 
targets for addressing climate‑related issues. 
Key developments are also highlighted for 
discussion at upcoming Board meetings 
and presented in reports as required. 
The Audit Committee monitors and recommends Whitbread’s controls and financial, 
operational and legal risk appetite. It also oversees conduct and compliance. 
Sustainability, including climate-related issues, is an important part of this process. In 
2023/24, the Audit Committee received presentations on and discussed regulatory risk 
relating to sustainability and the integration of ESG factors into the Company’s risk 
management processes. ESG was included in the Group risk management process and 
was formally reviewed twice each year by the Audit Committee as part of its half-year 
and full-year reviews. The Audit Committee is also responsible for reviewing and 
approving this TCFD disclosure and for reviewing the process of assurance over the 
financial and non-financial information disclosures in respect of ESG. 
The Audit Committee
The Nomination Committee ensures that the composition of the Board reflects the 
necessary balance of skills, knowledge and experience, including those relevant for 
ESG matters. Six out of ten directors have ESG experience. Experience of managing 
ESG issues is one of our Board member considerations. 
The Nomination Committee
The Remuneration Committee ensures that ESG is adequately reflected within our reward 
structures and monitors performance of senior management against these key performance 
indicators (KPIs). ESG has been part of our incentive programme for some time and, in 
2023/24, ESG measures account for 10% of the maximum achievable under the Chief 
Executive’s Annual Incentive Scheme. These measures include progress against our carbon 
and water reduction target. In the same way, ESG measures also form part of the Annual 
Incentive Scheme for other senior Whitbread employees, e.g. Executive Committee 
members. ESG measures are also incentivised both through individual objectives and 
through the WINcard (Whitbread In Numbers – a balanced scorecard to measure progress 
against key performance targets). The WINcard applies to all Whitbread employees, thereby 
ensuring a focus on specified ESG matters throughout the Company, and has historically 
focused on energy reduction targets. The WINcard for 2024/25 includes KPIs related to the 
Group’s carbon reduction target from both an operational level and support centre level.
The Remuneration Committee

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Management oversight and functional groups
The Executive Committee
The Executive Committee is Whitbread’s 
day-to-day leadership body and is accountable 
to the Board. Its meetings are attended by 
the Whitbread Chief Executive Officer (CEO), 
Chief Financial Officer, General Counsel, 
Managing director UK Hotels and Restaurants, 
Group Operations director, Chief People 
Officer, Managing director Property, Chief 
Executive Officer Germany and Chief 
Commercial Officer. It meets fortnightly 
and is chaired by the CEO. It has authority 
to manage the day-to-day operations of 
the Group’s businesses, with the exception 
of those matters reserved for the Board, 
within the financial limits set by the Board. 
The Committee’s responsibilities include: 
formulation of strategy for recommendation 
to the Board; ensuring those strategies 
remain resilient to climate‑related risks; 
monitoring operational and financial 
performance; risk management; and 
sustainability. Managing our sustainability, 
including climate-related issues, is an important 
role performed by the Executive Committee 
and includes formulating, implementing and 
monitoring strategy (including resilience to 
climate-related risks), major plans of action, 
risk management policies, annual budgets 
and business plans, as well as setting the 
organisation’s performance objectives, 
monitoring implementation and performance 
and overseeing major capital expenditures, 
acquisitions and divestitures. During the 
past financial year, the Head of Sustainability 
presented five sustainability updates to the 
Executive Committee. Sustainability is included 
in the objectives of senior management, 
over which the Board has oversight: for 
example, relevant sponsorship or 
accountabilities relating to our net zero 
carbon target. Clare Thomas, General 
Counsel, is a member of the Executive 
Committee and has responsibility for the 
Group’s sustainability programme, Force 
for Good. Clare joined Whitbread in June 
2023, bringing extensive ESG experience 
and passion from previous roles. The Executive 
Committee meetings include a review of 
climate strategy and progress against stated 
targets. This review forms part of the General 
Counsel’s report to the Board on sustainability 
matters. Each year, a materiality assessment 
is completed across our businesses when 
key external trends affecting those businesses 
(including climate-related risks) are identified. 
The climate strategy is then revised and 
proposed to the Executive Committee, 
together with goals and targets. Such 
revisions are designed to deliver progress 
against the strategy and are accompanied 
by the action plans to deliver on these 
strategies. This is then reflected in financial 
planning. Outside of this annual materiality 
cycle, periodic updates are provided to the 
Executive Committee and specific issues 
discussed, as required, including ensuring 
strategies are resilient to climate-related 
risks. In 2023/24, updates have included 
subjects such as biodiversity, carbon emissions 
reduction and SBTi target validation, water 
reduction, responsible sourcing and how 
we are progressing with our community 
and colleague‑focused initiatives.
Sustainability Steering Committee 
The Sustainability Steering Committee 
(SSC) is a multidisciplinary group responsible 
for overseeing the Company’s response 
to sustainability risk, opportunity and 
communication and providing oversight, 
coordination and for delivery of key 
programmes and initiatives against key 
FFG targets, as approved by the Executive 
Committee. Meeting at least quarterly, the 
Committee develops recommendations for 
our response to emerging risks, opportunities 
and legislation and provides quarterly 
consolidation of decisions and actions to be 
updated and reported internally. The SSC is 
chaired by the General Counsel and includes 
representation from Investor Relations, HR, 
Operations, Brand, Property and Procurement, 
as well as including three representatives of 
the Executive Committee.
Sustainability team
The Sustainability team is led by the Head 
of Sustainability, Will Silverwood, and is 
responsible for setting the overarching 
sustainability strategy, designing the 
framework to deliver our ESG programme, 
embedding processes across the business 
where it can make the most difference and 
supporting internal stakeholders to deliver 
against these targets. Our sustainability 
strategy covers a wide range of issues 
and delivers against stretching targets. 
Responsibility for delivery against those 
targets is managed day to day by the 
departments most aligned with the core 
impact measures. The team oversees efforts 
across the business to incorporate sustainability 
into the Group’s business practices and 
recommends environmental sustainability 
objectives and strategy to the Executive 
Committee. The team also oversees the 
development of our corporate sustainability 
disclosures, including this TCFD disclosure, 
and monitors climate‑related issues. The 
Head of Sustainability reports directly to 
the General Counsel, forming part of the 
our governance structure, ensuring consistency 
with how we apply our climate programme 
across the individual brands and ensuring 
accurate and timely monitoring of 
climate‑related issues. The Head of 
Sustainability presents directly to the 
Board on the Force for Good programme 
biannually, including climate targets and 
plans, and meets regularly with the CEO 
and other business leaders. The Head of 
Sustainability also advises on the development 
of climate risk governance, stress testing 
methodologies and carbon modelling 
and leads the Sustainability Steering 
Committee, which meets at least quarterly 
to oversee and provide support for key 
sustainability targets. 
 See our ESG report for more details
www.whitbread.co.uk/ESG-2023/24
TCFD Steering Group
This group is chaired by the Chief Financial 
Officer with representation across various 
functions in the business and meets biannually. 
It provides oversight and drives implementation 
of the TCFD recommendations and wider 
climate strategy. The Steering Group works 
with subject matter experts across the 
organisation to oversee the development 
and implementation of mitigating activities 
and planning against key risks and 
opportunities.
CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED

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Risk Working Group
The Risk Working Group supports the 
Executive Committee by reviewing the 
methodology for identifying and assessing 
both emerging as well as principal risks, 
including climate-related risks, and reporting 
on the approved position. The General 
Counsel and Head of Sustainability are 
members of this group. 
Sustainable Finance Committee
The Sustainable Finance Committee, chaired 
by the Chief Financial Officer, meets not 
less than every six months and is responsible 
for overseeing the management and 
allocation of funds associated with the 
Group’s Green Bond.
Functional delivery of our 
sustainability programmes
Responsibility for delivering our 
sustainability strategy, which is closely 
integrated into wider business strategy, 
is embedded across functions within the 
Group. Our sustainability targets and 
requirements are managed and shared 
through clear and timely communications 
across relevant business functions as outlined 
in the opposite table and also through the 
continuous involvement of the Sustainability 
team. This ensures that responsibility for 
delivering our sustainability strategy rests 
in those parts of the organisation which can 
make the most difference. All team members 
are encouraged to take part in charity 
fundraising as a core part of the ‘community’ 
pillar of our Force for Good programme. 
Whitbread has a ‘Raise and Match’ scheme 
to bolster and support site-level fundraising, 
and customers are also encouraged to donate 
through booking platforms and at sites.
HR and Rewards
Is responsible for the Opportunity pillar of our Force for Good programme, which includes training and 
development, wellbeing and diversity and inclusion. Sustainability and climate-related issues form part of reward 
and assessment within Whitbread. The HR and Rewards functions work with the Sustainability team to ensure that 
the Board’s strategy in this area is translated into clear and measurable targets together with appropriate and 
aligned incentives. 
Finance 
department
Sets financial targets which reflect the implementation of climate-related initiatives, including energy efficiency 
measures, and approves and sponsors capital expenditure to help reduce energy consumption. Our sustainable 
finance strategy is governed by the Sustainable Finance Committee, which is chaired by the Chief Financial Officer. 
Other members of this Committee include the General Counsel, the Group Commercial director and MD Premier 
Inn and Restaurants UK, the Head of Sustainability and the Group Operations director. The Committee is 
supported by members of the Sustainability team, the Finance team, the Property and Construction team 
and the Procurement team, as appropriate. 
Procurement team Has responsibility for procuring gas and renewable energy, and oversees the day-to-day management and 
implementation of all responsible sourcing policies and strategies. The team engages with suppliers on innovation 
to address efficiencies and climate change issues: e.g. more efficient grills in our restaurants driving down both 
emissions and cost. It works closely with the Sustainability team to ensure climate and broader sustainability 
requirements in tendering and purchasing are set, monitored and addressed and that material commodities (including 
cotton, meat, palm oil and timber) are sourced to internationally recognised sustainable certification standards.
Supply Chain 
team
Is responsible for procuring and managing logistics, engaging with suppliers on innovation to address efficiencies 
and climate change issues. It works closely with the Procurement team and Sustainability team to address Scope 3 
targets and ensure sustainability requirements in tendering and purchasing are set, monitored and addressed.
Operations team
While we have central control of our energy at site level through our automation first approach, the delivery of our 
sustainability initiatives and achievement of our targets will always depend largely on those operating our sites on 
the ground. Our Operations team is supported and incentivised to ensure they are implementing responsible 
energy management behaviours across our hotels and restaurants. Our Operations team also bears primary 
responsibility for sites’ waste generation and therefore for achieving our food waste reduction target.
Construction team Manages a broad range of construction issues, including sustainability, compliance and opportunities, both in new 
builds and refurbishments, including ‘green builds’, designed to increase energy efficiency.
Repairs and 
Maintenance team
Is responsible for keeping our estate in good condition. Sustainability compliance and opportunities are key 
elements to ensuring maximum energy efficiency and the team sponsors the capital expenditure for energy 
efficiency and water-saving projects.
Internal Audit
Monitors risk, including climate-related risks, reporting into the Audit Committee.
Network Planning
Looks at the hotel network plan to ensure we have hotels in the right locations in consideration of a number of 
factors, including climate change impacts, such as flood risks.
Food Safety and 
Integrity Steering 
Board
Looks at sustainable menu strategy, which includes climate-related considerations, as well as other core elements 
of food safety and integrity. This also includes our food waste reduction programme.

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Climate risk management framework
We recognise the importance of effective identification, assessment and 
management of climate-related risks and opportunities. We deal with risk on a daily 
basis. The ability to identify, understand and manage risk has always been critical to 
our long-term strength and stability.
Our risk management framework sets out: (i) the processes we have in place to 
identify and assess climate-related risks; (ii) how we monitor and manage those 
climate-related risks; and (iii) how these processes are integrated into our overall risk 
management framework. As mentioned above, risks and opportunities are identified 
at a Group level and refer to wholly owned operations in UK, Ireland, Channel Islands, 
Isle of Man and Germany due to their similar risk profiles.
The processes we have in 
place to identify and assess 
climate‑related risks
Climate-related risks, along with other risks 
associated with our core sustainability strategy, 
are monitored and managed through the 
sustainability risk register. The risk register 
identifies both inherent risk and residual risk 
levels whilst considering any mitigating 
activity across the business. 
Each climate-related risk is allocated a 
clear business owner who, together with 
the Head of Sustainability, works to ensure 
effective mitigating activity is maintained. 
Progress is monitored and reported to the 
Internal Audit team on a regular basis. 
The potential for further mitigation and 
responses to opportunities emerging from 
each risk are also identified by both the risk 
owner and Head of Sustainability. These are 
then built into annual objectives and strategy. 
The Sustainability team considers existing 
and emerging climate change regulatory 
requirements, using both the team’s and 
external advisers’ expertise, through both 
internal and external horizon scanning 
workshops and regular meetings. Information 
on emerging requirements is cascaded 
directly to relevant teams through cross-
functional meetings as part of our standard 
risk management process to assess impacts 
on the Group. If impacts have potential to 
be material, they are put forwards for 
inclusion as an emerging risk (see risk 
identification section on page 76).
Climate scenario analysis is a useful tool for 
informing strategy and planning in response 
to potential impacts from climate-related 
risks, as well as supporting financial planning 
under different climate futures. Scenario 
analysis relies on pre-defining a range of 
plausible future pathways that are driven by 
climate-related physical and socioeconomic 
impacts. As the range of potential future 
scenarios is almost infinite, it is important 
to align scenario development with industry 
standards and best practice. To support 
our decision making in the context of a 
changing-climate, we undertook a climate 
scenario analysis exercise aligned to the TCFD 
recommendations, using a model developed 
by the University of Potsdam, called MAgPIE, 
which is used by a wide range of businesses 
due to its focus on energy economics and 
the impacts on agricultural supply chains. 
These are particularly relevant for the 
Group due to the reliance of major parts of 
the business (food and beverage, cotton, 
timber) on agricultural supply chains. 
Details of the climate scenario analysis 
process are provided below. 
The approach applied to this assessment is 
to derive a probability-based projection of 
the position that Whitbread would be in at 
or around 2050, or, where related to 
transition risks, along the way to 2050 
where costs are incurred.
CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Risk management
Whitbread’s risk management framework sets out:
(i)
the processes we have in place to identify and assess climate-related risks;
(ii)
how we monitor and manage those climate-related risks; and
(iii)

how these processes are integrated into Whitbread’s 
overall risk management framework.

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The process followed overall 
can be summarised as:
1.	 Risk/opportunity identification
	
(completed by Whitbread)
2.	Exposure mapping/	
	
measurement
 	 a. 	Conceptual considerations
 	
	
i. 	 Is the risk better to assess
	
	
	
‘top down’ or ‘bottom up’?
 	
	
ii. 	What risk mitigation is
	already present?
 	
	
iii.	How much is the risk unique
	
	
	
in its impacts; do we need to
	
	
	
factor the results of another
	
	
	
risk into the quantification?
 	 b. 	Data needs
 	
	
i. 	 What are the risk drivers?
 	
	
ii. 	How is vulnerability assessed?
 	
	
iii.	How is exposure assessed?
 	 c. Modelling
 	
	
i.	 A model for each risk is built.
3. 	Economic modelling
 	 a. Where relevant, presentation 
of the risks in the format of an 
impact over time is summarised.
4. 	Risk management
 	 a. An assessment from Whitbread 
is required to determine if the 
assessments are representative 
of their operations and whether 
they are considered financially 
material (and therefore 
require disclosure).
Results of the scenario analysis 
The results of the analysis indicate that the 
highest short-term price and cost changes 
can be expected under the early, smooth 
transition climate scenario in association 
with a near-term transition to a low carbon 
global economy. Conversely, highest damage 
costs are expected under the business as 
usual climate scenario as global warming 
increases the frequency of physical climate 
risks occurring which in turn will have 
significant societal, environmental and 
economic impacts across the globe. 
Although the scenario tracker tool indicates 
that at the global scale, a high-end warming 
scenario is currently most probable, increasing 
climate policy action is being undertaken at 
national and regional scales, which will 
increase the potential for transition risk 
occurrence. Climate scenario analysis has 
become a valuable component of the TCFD 
recommendations and has been used to 
better understand the financial implications 
of key climate-related physical and transition 
risks under a range of climate scenarios. 
However, there are several limitations 
to scenario analyses. It is impossible to 
encapsulate all potential future pathways 
with a limited suite of defined scenarios, 
and the true pathway may unfold outside 
the ranges considered. In addition, at the 
time of analysis, not all value drivers 
identified for individual risks could be 
modelled robustly using existing datasets. 
We remain committed to reviewing and 
improving our TCFD-aligned climate 
scenario analysis work over time. To ensure 
that we are able to robustly quantify the 
impacts of climate-related risks and 
opportunities as part of our next TCFD 
report, we have identified key gaps and 
challenges from the process this year and 
are using these to develop a clear action 
plan and timeline.
How we categorise, monitor and manage climate risks
We categorise climate risks into two types and identify a number of factors arising from 
climate change which we monitor over the short, medium and long term. Details as to how 
we manage these through our governance framework are set out in the Governance section.
 
Transition risk
 
Physical risk
Typically managed by:
•	 Sustainability team monitors 
legislative landscape and emerging 
trends and advises the Executive 
Committee and Board.
•	 Proposition, Brand and Property 
teams manage our response.
•	 Supply Chain, Operations and 
other departments implement 
requisite changes.
Typically managed by:
•	 Safety and Security team and Repairs 
and Maintenance team manage this 
with support from Operations.
•	 Network Planning and Property 
and Construction team for future-
proofing our estate and also Supply 
Chain and Procurement for managing 
the impact on global supply chains.
When considering climate-related risks, we have has 
categorised short, medium and long term to mean the 
following timeframes:
Short term: 0–2 years
Medium term: 2–5 years
Long term: 5+ years

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How these processes are 
integrated into Whitbread’s 
overall risk management 
Climate-related matters are considered 
as part of the Group’s risk management 
process and included in the sustainability 
risk matrix. Climate-related risks are 
prioritised through this process, which 
determines how to mitigate, transfer, 
accept or control such risks. The processes 
for prioritising climate-related risks are 
also determined, including how materiality 
determinations are made across the Group. 
The Board has ultimate responsibility for 
risk management and the risks that we are 
willing to accept to achieve our objectives, 
including risks related to climate change.
The risk management framework and the 
processes in place to manage risks are 
overseen by the Audit Committee. In 
assessing the Group’s risk appetite, the 
Board reviews the five-year business plan 
and the associated strategic risks. Risk 
appetite for specific risks, mainly of a 
financial nature and related to capital risks, 
is determined within specific Board‑approved 
policies, including the delegation of 
authority. Climate‑related risks are 
discussed in these forums. 
The Board reviews the risk profile of the 
Group and discusses risk appetite twice 
each year. This is reported and disclosed in 
the Annual Report and in the half-year 
Interim Statement, mapping the Group’s 
principal risks to the relevant mitigating 
actions in order to generate a matrix that 
summarises the Group’s overall risk profile. 
TCFD reports are reviewed by the Audit 
Committee. Specific risks are then 
discussed with either the Board or the 
Audit Committee. 
 Further details are set out on pages 66–71 
of this report
Our Risk Management team forms part of 
the internal TCFD Steering Group and, as 
such, is closely involved in the work undertaken 
to identify and assess exposure to physical 
and transition risks over the short, medium 
and long term. 
Since 2021, the process includes the above 
climate scenario analysis, supported by 
external climate change experts. Key risks 
and mitigations, highlighted through 
functional risk registers, are reviewed and 
categorised as either risks to the successful 
delivery of strategic goals or key operational 
risks at least biannually and the Executive 
Committee completes more detailed 
investigations into specific risks. 
The Group’s principal risks are disclosed 
within our Annual Report. As part of this 
risk assessment process, the potential 
financial impact on the business income 
statement and balance sheet is evaluated. 
We also consider the potential for brand or 
reputational damage, legal repercussions 
and operational disruption or loss of service. 
Evolving our approach 
We continue to evolve our approach to 
climate-related issues, ensuring that our 
strategy is robust and resilient in 
ever‑changing environments, and that 
sustainability is integrated throughout. 
Our risk management processes continue to 
identify new and emerging risks, and these 
are included as they arise within our risk 
management framework, further details can 
be found on pages 66–71. We believe we are 
well-placed to manage the risks associated 
with the transition to a low carbon economy 
and to take advantage of the significant 
opportunities such a transition creates. We 
will continue to monitor scientific developments 
around climate change to help us adapt 
our response.
CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Risk management continued

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We have been 
measuring and reporting 
performance against our 
ambitious sustainability 
targets for many years.
We have a number of publicly stated 
targets which are directly relevant to our 
management of climate risk, including our 
SBTi-validated emissions reduction targets, 
food waste target and water reduction 
target (see pages 57–63 and see our ESG 
report for more information). These targets 
have been developed through materiality 
assessments and stakeholder engagement 
to ensure they are addressing our most 
material issues, risks and opportunities. 
As well as publicly stated, long-term 
targets, we set annual internal targets in 
order to build a delivery plan and ensure 
that progress against longer-term goals is 
tracked. These annual targets are then 
incorporated into both individual and 
Company-wide annual objectives, 
which, in turn, are captured within the 
Group’s remuneration policies.
We use a number of climate-related metrics 
for measuring performance against these 
targets, which have been reviewed against 
the metrics and targets section in the TCFD 
all-sector guidance. This year, carbon 
reduction metrics, in line with our net zero 
target, and water reduction metrics were 
included in our executive remuneration 
package as part of the ESG performance 
measures, which represent 10% of the 
Annual Incentive Scheme, and also our 
Operational Incentive Scheme through our 
WINcard system. Progress against targets 
and goals is reported annually to the Board 
and through the Annual Report. Annual 
disclosures made in our ESG report and 
Annual Report and Accounts regarding our 
carbon emissions enable performance 
against our emissions reduction target to 
be monitored and reported.
Our metrics and targets
Read our ESG report online
www.whitbread.co.uk
All of our targets, programmes of 
implementation and progress against 
them, including assurance statements, are 
outlined in our ESG report. Our reporting is 
aligned with the requirements of the 
Sustainability Accounting Standards Board 
(SASB). Key metrics are independently 
assured to ISAE 3000 standard, in 
compliance with ISQM1 as the new 
quality assurance standard.
 Our full assurance statement can be found 
on page 149–152
To achieve our SBTi-validated 
net zero and near-term 
targets, we published our first 
Net Zero Transition Plan in 
May 2023. This sets out our 
journey to net zero through 
three key steps: reducing our 
energy demand, moving to 
renewable sources of energy 
and removing or offsetting 
any residual emissions.

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CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Our metrics and targets continued
Risk/opportunity
Relevant targets/metrics
Supply risk: 
•	 Climate change leading 
to non‑availability of goods (food 
and non‑food).
•	 Logistics risk within the supply chain.
Scope 3: We will reduce our Scope 3 carbon 
emissions by 58.1% per m2 by 2030 and 90% per 
m2 by 2050 from a 2018/19 baseline year.
Increased costs or changing customer 
behaviour as a result of extreme 
weather events including: 
•	 Customer dissatisfaction due to 
hot rooms;
•	 Sea-level rises; 
•	 Rising temperatures causing health and 
safety issues; 
•	 Water supply; and
•	 Wildfire risk.
Water: We will reduce our water use per sleeper by 
20% by 2030.
Cotton sourcing: We will source 90% of laundered 
cotton to Better Cotton standards by 2025.
Other metrics are under development.
Customer risk: 
Changing dietary trends.
Metrics not yet available.
Operational risk:
Increased electricity costs due to running 
air con/heating for longer.
Metrics not yet available.
Improving the fabric and operational 
efficiency of our buildings
Scopes 1 and 2: We will reduce Scopes 1 and 2 
emissions by 84.1% per m2 by 2030; reduce Scopes 
1 and 2 emissions by 99.6% per m2.
Being a leader in sustainability
Scopes 1 and 2: We will reduce Scopes 1 and 2 
emissions by 84.1% per m2 by 2030; reduce Scopes 
1 and 2 emissions by 99.6% per m2.
Scope 3: We will reduce our Scope 3 carbon 
emissions by 58.1% per m2 by 2030 and 90% per 
m2 by 2050 from a 2018/19 baseline year.
Food waste: We will reduce food waste by 50% by 
2030, from 2018 baseline.
Innovation and technological 
advancements
Metrics not yet available.
1	 Subsequent to the publication of our 2022/23 footprint a discrepancy in Scope 1 data was identified 
and we have amended our 2022/23 Scope 1 and 2 footprint.
2	 Subsequent to the publication of our 2022/23 footprint a discrepancy in Scope 3 was identified and 
we have amended our 2022/23 Scope 3 absolute emissions number from 468,025 to 406,775.
Metrics, targets and methodology to 
calculate/estimate:
FY22/23 
position
Progress this 
year
Future plans
Scope 1 and Scope 2: We will reduce 
Scopes 1 and 2 emissions by 84.1% per 
m2 by 2030; reduce Scopes 1 and 2 
emissions by 99.6% per m2 by 2040 
from a 2016 baseline year (cross-
industry, climate-related metric 
category: GHG emissions).
We report on emissions from all categories 
in Scope 1 and 2, including:
•	 carbon emissions from direct gas, 
electricity, district heating and 
LPG usage; 
•	 carbon emissions from owned transport; 
and
•	 fugitive emissions from refrigerant gas 
(A/C and commercial refrigeration).
We use the greenhouse gas protocol 
methodology to calculate the 
emissions footprint.
Conversion factors are taken from the 
latest DEFRA/DECC guidance on company 
reporting, as this is in line with all previous 
voluntary reporting conducted by the 
Company. 
51.3%/m2 
reduction

Absolute: 
73,181 tCO2e
54.9%/m2 
reduction

Absolute: 
71,372 tCO2e
Continued roll out 
of net zero retrofit 
programme; 
exploration of 
decarbonisation 
options with GXO 
(e.g low emission 
fuels / vehicle 
electrification); 
continued roll out 
of water-saving 
measures; continued 
conversion of 
company car 
fleet to electric.
Scope 3: We will reduce our Scope 3 
carbon emissions intensity by 58.1% per 
m2 by 2030 and 90% per m2 by 2050 
from a 2018/19 baseline year.
Categories included: 
1a, 1b, 2, 3, 4, 5, 6, 7, 15.
We uses the greenhouse gas 
protocol methodology to calculate 
the emissions footprint.
37.5%/m2 
reduction

Absolute: 
406,775 
tCO2e
34.7%/m2 
reduction

Absolute: 
447,510 
tCO2e
Full strategy 
development and 
supplier engagement 
programme.

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Metrics, targets and methodology to calculate/estimate:
FY22/23 
position
Progress this 
year
Future plans
Food waste: We will cut food waste by 50% by 2030. 
This target is from a 2018 baseline year and calculated by weight in tonnes.
This target is for the UK only, as Whitbread does not operate branded restaurants in Premier Inn Germany and the food offering in German sites 
is limited. 
Food waste originates, and will be measured, from GXO depot sites and all Premier Inn hotels and branded restaurants in the UK (Premier Inn, 
hub by Premier Inn, Thyme, Zip, Beefeater, Table Table, Brewers Fayre, Bar + Block, Whitbread Inns and Cookhouse and Pub brands). This 
includes owned and operated and landlord sites.
Food waste is defined as food which cannot be used and therefore ends up in our waste channels. Food waste in our operations can be found in 
two locations:
•	 restaurants, including back of house food waste and customer plate scrapings from restaurant sites; and 
•	 GXO depots, including food which never reaches the hotels or restaurants due to being damaged, nearing sell-by dates, or not needed. 
Exclusions:
•	 No drinks from site waste are included in the measurement.
•	 Food which is donated to our charity partners is not included as that is not considered wasted food.
•	 Non-consumables such as cleaning products are not included.
Our waste provider takes actual weights wherever possible at the point of collection from the site. 
If food bins cannot be weighed then the following data hierarchy is followed:
•	 actual weights;
•	 site average; 
•	 estate average; and
•	 contracted weight.
20% of general waste at sites is assumed to be food waste, so as well as the total tonnes of food waste, the restaurant totals also include 20% of 
all general waste.
11.88% food 
waste 
reduction from 
our base year.
10.02% food 
waste 
reduction from 
our base year.
Continuation of 
cross-functional 
working group. 
Trials with key 
partners to be 
implemented. 
Detailed analysis 
of drivers of food 
waste; strategy 
developed 
and being 
implemented to 
address these.
Water: We will reduce our water use per sleeper by 20% by 2030.
This is calculated through analysing water consumption at each site against sleepers.
Consumption data will be obtained from the following hierarchy:
•	 automated meter readings;
•	 smart meters;
•	 visual reads; and
•	 estimations where no meter reads available based on historic data (depending how recent data is available); interventions in place to 
reduce consumption.
N/A, new 
target just set.
10.1% water 
reduction per 
sleeper from 
our base year.
Continuation of 
programme.
Cotton sourcing: We will source 90% of laundered cotton to Better Cotton standards by 2025.
Calculated on a calendar year and relates to cotton in rented linen, as well as guest duvet and pillow purchases annually. Better Cotton is 
sourced via a chain of custody system of mass balance and is not physically traceable to end products.
52.4% of our 
cotton sourced 
as Better 
Cotton.
Not available, 
will report on 
progress in 
2024/25. 
Continuation of 
programme.
The strategic report on pages 2 to 97 was approved by the Board and signed on its 
behalf by Clare Thomas, General Counsel on 29 April 2024.

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GOVERNANCE
Corporate governance 
at a glance
During the year, we were fully compliant with the 
provisions of the 2018 UK Corporate Governance 
Code (the ‘Code’). 
Highlights 2023/24
•	 Introduction of new Whistleblowing 
service provider for UK, overseas and 
third parties. 
•	 Appointment and induction of new 
General Counsel and Company Secretary, 
Clare Thomas, and non-executive director, 
Shelley Roberts. Read more on page 114. 
•	 Updated the Whitbread Code of Conduct. 
•	 Reviewed and updated the Whitbread 
Dealing Code, along with the introduction 
of a new permission to deal mobile app. 
•	 Conducted a comprehensive internal 
Board evaluation. Read more on page 112. 
•	 Updated the Company’s articles of 
association, which were approved 
by shareholders at the 2023 annual 
general meeting. 
Priorities for 2024/25
•	 Continue full compliance with the Code 
provisions and work to ensure compliance 
with the new UK Corporate Governance 
Code 2024. 
•	 Support and oversight of the growth of the 
business in both the UK and internationally. 
•	 Review and act on the recommendations 
from the internal Board evaluation. Read 
more on page 113.
•	 Progress towards meeting the FCA 
diversity targets. 
Contents
100	
Letter from Adam Crozier, Chairman
104	
Board Leadership and Company purpose 
106	
Division of responsibilities 
112	
Composition, succession 
and evaluation 
116	
Audit, risk and internal control 
122	
Remuneration 

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GOVERNANCE
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F
O
Board attendance 
Name of director
Meetings
Attendance %
David Atkins
8
100%
Kal Atwal
8
100%
Horst Baier
8
100%
Fumbi Chima
8
100%
Adam Crozier
8
100%
Frank Fiskers
8
100%
Richard Gillingwater
8
100%
Karen Jones1
7
88%
Chris Kennedy
8
100%
Hemant Patel
8
100%
Dominic Paul
8
100%
Shelley Roberts2
2
100%
Cilla Snowball
8
100%
1	 The one meeting Karen Jones was unable to attend was due to a prior commitment before joining 
the Board. 
2	 Shelley Roberts was appointed to the Board on 1 November 2023.
Board experience
The Board comprises directors with 
a broad range of skills and experience. 
The chart below provides an overview 
of the experience around the 
Board table.
Board focus areas
The chart below demonstrates the 
proportion of the Board’s time spent 
in each area. 
Gender diversity
The chart below shows the gender 
split of the Board. 
Ethnic diversity
The chart below shows the ethnic 
diversity of the Board. 
Board tenure
The length of time each of the directors has served on the Board at the date of the report, 
is shown below. 
 Financial	
 Consumer/retail	
 Travel and hospitality	
 Digital	
 Corporate transformation	
 International	
 Commercial property	
 HR	
 ESG	
9
9
7
7
6
7
5
10
7
 Men
 Women
8	
61.5%
5	
38.5%
 White
 Asian
 Black
76.9%
15.4%
7.7%
10
2
1
 Strategy and growth	
 Performance and operations
 Financial performance
 Risk management
 People
 Corporate governance
26%
24%
21%
12%
9%
8%
0
1 
2
3
4
5
6
7
8
9
Years
David Atkins
Kal Atwal
Horst Baier
Fumbi Chima
Adam Crozier
Frank Fiskers
Richard Gillingwater
Karen Jones
Chris Kennedy
Shelley Roberts
Cilla Snowball
Hemant Patel
Dominic Paul

100
Whitbread PLC Annual Report and Accounts 2023/24
GOVERNANCERobust
Robust
governance 
framework
CHAIRMAN’S STATEMENT
Adam Crozier
Chairman
I am pleased to present this 
year’s Board report on the 
Company’s compliance with the 
UK Corporate Governance Code. 
As you will see in the following pages 
in this report, we have made changes 
to the way this section is reported this 
year. While the Corporate Governance 
Code 2024 (the ‘New Code’) released 
in January this year does not apply to 
Whitbread until our 2025/26 reporting 
year, we have endeavoured to align our 
disclosure, wherever possible, with an 
outcomes‑based approach in line with 
the spirit of the new Code. We feel this 
provides for more tangible reporting. 
We have also strived to lower duplication 
by cross-referencing to appropriate 
sections in the report. 
Quality decision-making is facilitated 
by the quality of Board papers and the 
diverse knowledge, skills and experience 
of the directors, supported by an open and 
transparent culture. Decisions are taken 
to deliver the key strategic priorities whilst 
always remaining cognisant of the impact 
on stakeholders.
Our

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F
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At Whitbread we are committed to ensuring 
the Company’s actions are in keeping with 
our culture, values and strategic goals. This 
is achieved by understanding the critical 
role that strong corporate governance plays. 
Every year, we carry out an internal review 
of our compliance with the Code and I am 
pleased to report that we have been fully 
compliant with the provisions of the Code 
this year. In the pages that follow, we have 
set out how we have applied the principles 
set out in the Code. 
On 1 November 2023, we welcomed Shelley 
Roberts as an independent non-executive 
director. More information on Shelley’s 
experience can be found in her biography 
on page 110. We have also provided an 
insight into Shelley’s induction process on 
page 114. 
During the year, we also welcomed Clare 
Thomas as General Counsel and Company 
Secretary in place of Chris Vaughan who 
retired after the annual general meeting in 
June 2023. You can find more information 
on Clare’s experience in her biography on 
page 110. 
Last year, we undertook a review of the 
articles of association of the Company. The 
articles existing at the time were adopted in 
June 2010. 
Changes made were largely to modernise 
the articles and to bring them into line with 
best practice. In addition we needed to 
make some changes to the way in which 
dividends for our B and C preference shares 
were calculated following the discontinuation 
of LIBOR. The updated articles were 
approved by the shareholders at the 2023 
annual general meeting. 
An internal Board evaluation was carried 
out during the year. As was the case in the 
previous year, Independent Audit’s online 
platform called ‘Thinking Board’ was used 
to facilitate the Board evaluation. 
Further details of the findings and the 
progress against actions from the previous 
Board evaluation are provided on page 112. 
As required by the Code, the next Board 
evaluation will be an externally-facilitated one. 
During the year we updated internal 
policies and documents such as the Code of 
Conduct and the Board Diversity Policy to 
ensure they reflect the most up to date 
market practice. 
The Board as a whole accepts its 
responsibility for engaging with various 
stakeholders and keeping them in mind 
when making decisions for the Company. 
You can find information on our stakeholder 
engagement on pages 18 to 23. 
Looking ahead
The focus for the Board is now on building 
on the progress made so far and generating 
long-term value for all stakeholders. I look 
forward to seeing those of you attending 
the annual general meeting in person at 
our head office in Dunstable. 
David Atkins and Fumbi Chima have 
expressed that they will not be putting 
themselves forward for re-election at the 
annual general meeting in June 2024. On 
behalf of the Board, I wish to express our 
immense gratitude for both of them for their 
valuable contribution to the Company and 
wish them the best in their future endeavours. 
Adam Crozier
Chairman
29 April 2024
“The Board’s 
objective is 
to create and 
maintain a robust 
governance 
framework in 
order to support 
the long-term 
success of the 
business and also 
generate lasting 
value for all our 
stakeholders.”

102
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Whitbread PLC Annual Report and Accounts 2023/24
CORPORATE GOVERNANCE STATEMENT
The UK Corporate Governance Code 2018
The UK Corporate 
Governance Code 
2018 is the standard 
against which we 
measure ourselves. 
It is issued by the 
Financial Reporting 
Council (FRC) and is 
available to view on 
its website, 
www.frc.org.uk. 
Further information on our 
compliance with the Code can be 
found in the table on the right:
Section 1 – Board Leadership and 
Company Purpose
On page 99, we have reported on the experience of the 
members of the Board and how the discussions at the Board 
meetings this year were focused on improving shareholder 
value and contributing to wider society. There is detail on the 
Board’s engagement with all its stakeholders, including the 
Company’s major shareholders. You will also find information 
on how the Board lays out its strategy and sets the Company 
up for long-term sustainable success. 
Section 1: Board leadership and 
Company purpose
See page
A
Effective and entrepreneurial board to 
promote the long-term sustainable 
success of the company, generating 
value for shareholders and contributing 
to wider society
104 to 105
B
Purpose, values and strategy with 
alignment to culture
C
Resources for the company to meet its 
objectives and measure performance. 
Controls framework for management 
and assessment of risks
D
Effective engagement with shareholders 
and stakeholders
E
Consistency of workforce policies and 
practices to support long-term 
sustainable success
Section 2 – Division of Responsibilities
On page 106, we outline the responsibilities of the Chair, these 
are different from the role of the Chief Executive. We also 
provide details on the matters reserved for the Board and the 
matters that are delegated to the Executive Committee. On 
pages 107 to 110, we have introduced the Board to you and 
provide details on the skills and experience they bring to the 
table. This year, we welcomed Clare Thomas as General 
Counsel and Company Secretary to the team. Clare’s role 
in supporting the Board is outlined.
Section 2: Division of responsibilities
See page
F
Leadership of board by chair
106 to 111
G
Board composition and responsibilities
H
Role of non-executive directors
I
Company secretary, policies, processes, 
information, time and resources

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Section 4 – Audit, Risk and 
Internal Control
Section 5 – Remuneration
Pages 116 to 121 contain a letter from Chris Kennedy, 
Chair of the Audit Committee, and provide an 
introduction to the composition, roles and 
responsibilities of the Committee, together with 
information on the key topics discussed during the 
year. It also covers the audit tender process that was 
carried out this year and provides details on decision-
making in line with the recommendations provided by 
the Financial Reporting Council (FRC). 
Section 4: Audit, risk and 
internal control
See page
M
Independence and effectiveness 
of internal and external audit 
functions and integrity of financial 
and narrative statements
116 to 121
N
Fair, balanced and understandable 
assessment of the company’s 
position and prospects
O
Risk management and internal 
control framework and principal 
risks company is willing to take to 
achieve its long-term objectives
On pages 122 to 141, Frank Fiskers, Chair of the 
Remuneration Committee, presents the remuneration 
report that sets out in detail the key decisions made 
by the Committee during the year and how the 
remuneration policy was implemented. The report 
provides comprehensive and in-depth disclosures 
on executive pay and the linkage to Company’s 
strategic goals. 
Section 5: Remuneration
See page
P
Remuneration policies and 
practices to support strategy 
and promote long-term 
sustainable success, with 
executive remuneration aligned 
to company purpose and value
122 to 141
Q
Procedure for executive 
remuneration, director and senior 
management remuneration
R
Authorisation of 
remuneration outcomes
Section 3 – Composition, 
Succession and Evaluation 
You will find details of the composition, roles and 
responsibilities and the work of the Nomination 
Committee together with a summary of its activities 
during the year on pages 114 and 115. This includes the 
recruitment process followed to appoint Shelley 
Roberts as an independent non-executive director. 
We have provided a summary of the Board evaluation 
carried out this year. We carried out an internal 
evaluation this year and will undertake an external 
evaluation next year as required by the Code. 
Section 3: Composition, succession 
and evaluation
See page
J
Board appointments and 
succession plans for board and 
senior management and 
promotion of diversity
112 to 115
K
Skills, experience and knowledge 
of board and length of service of 
board as a whole
L
Annual evaluation of board and 
directors and demonstration of 
whether each director continues 
to contribute effectively

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Whitbread PLC Annual Report and Accounts 2023/24
GOVERNANCE
Board leadership and Company purpose
Over the last couple 
of years, Whitbread 
has achieved 
fantastic results. 
The Board and the leadership of Whitbread 
maintained focus on the strategic objectives 
of the Company while also balancing the 
needs of stakeholders and promoting 
shareholder value. You can read more about 
how stakeholders are considered in the 
decision-making process on pages 18 to 23. 
The Chairman and the General Counsel met 
with key shareholders during the year to 
update them about environmental, social 
and governance issues and about business 
performance in the UK and Germany. 
Culture
The Board appreciates the rich culture of 
Whitbread and its commitment to maintaining 
the highest standards of honesty, openness 
and accountability. 
The Speaking Out (whistleblowing) service is 
available to all team members, employees, 
suppliers and third parties allowing them to 
raise concerns if Whitbread’s standards fall 
short of that commitment. We engaged with 
the Our Voice representatives for feedback 
on the Speaking Out service. 
The key outputs from this exercise were: 
•	 there was a lack of clarity on when to use 
the Speaking Out service;
•	 there was a preference for alternative 
modes of reporting outside of the 
telephone service; and
•	 there was a need to offer options for 
reporting in multiple languages.
Taking into account this feedback, a new 
provider was chosen to deliver Speaking 
Out services in both the UK and overseas. 
Through this refreshed service, reports can 
be raised online, using the web reporting 
functionality or through the telephone 
hotline in multiple languages and can also 
be accessed on phones by scanning the 
QR code displayed on the Company’s 
intranet or on the posters across all of 
Whitbread’s locations.
Board Diversity
The Board diversity policy was updated in 
March 2024 to align with the latest FCA 
targets and also business best practice.
As an organisation we recognise and are 
working towards these targets. We are 
pleased to have 23% ethnic representation 
on our Board, meeting the FCA target. From 
a gender perspective, 38% of our Board are 
female, narrowly short of the 40% target. 
All of our top four senior Board positions are 
held by men, with three of these being white 
and one being Asian. Although we do not 
yet have a female appointee in one of the 
top Senior Board positions, we are committed 
to addressing this goal and will provide 
further updates in future reports.
Gender and ethnicity data collection
The below table sets out the range of 
gender and ethnicity as they relate to our 
Board, executive management and senior 
Board positions (CEO, CFO, SID and Chair) 
as at 29 February 2024. In line with the 
Listing Rule definition, ‘executive management’ 
consists of Whitbread’s Executive Committee 
members. For full details of the Executive 
Committee please see page 111.
The Board diversity data is collected using 
a questionnaire and given on a self-identify 
basis at the point of their on-boarding to 
the Company. The diversity data collated 
for the Executive Committee is collected 
on an anonymous basis directly from each 
member using a questionnaire and given 
on a self-identify basis.
Gender identity/sex of members of the Board and executive management
Board members
Percentage of
the Board
Senior Board 
Positions (CEO, 
CFO, SID
and Chair)
Executive
management
Percentage of 
executive 
management
Women
5
38.5%
0
2
22.2%
Men
8
61.5%
4
7
77.8%
Not specified/prefer not to say
—
—
—
—
—
Ethnic background of members of the Board executive management
Board members
Percentage of
the Board
Senior Board 
Positions (CEO, 
CFO, SID
and Chair)
Executive
management
Percentage of 
executive 
management
White British or other White (including minority White groups) 
10
76.9%
3
8
88.9%
Mixed/multiple ethnic groups
—
—
—
—
—
Asian/Asian British
2
15.4%
1
1
11.1%
Black/African/Caribbean/Black British
1
7.7%
—
—
—
Other ethnic groups including Arab
—
—
—
—
—
Not specified/prefer not to say
—
—
—
—
—

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Controls and risk management 
The Board is responsible for the 
Company’s systems of internal control and 
risk management, and for reviewing their 
effectiveness. These systems are designed 
to manage rather than eliminate risk of 
failure to achieve business objectives. 
They can only provide reasonable, and 
not absolute, assurance against material 
misstatement or loss.
The Board has established an ongoing 
process for identifying, evaluating and 
managing the Company’s principal risks. 
This process was in place throughout the 
financial year and up to the date of this 
report. The process is reviewed by the 
Board and accords with the internal control 
guidance for directors in the Code. A report 
of the principal risks, together with the viability 
statement, can be found on pages 64 to 72.
Code of Conduct
In line with our commitment to uphold the 
highest standards of integrity and ethical 
conduct, we have recently updated our Code 
of Conduct. Key enhancements include an 
update to our whistleblowing reporting 
processes designed to streamline the process 
for raising concerns and to enable users to very 
clearly identify when to use the system over 
other available reporting tools, whilst always 
ensuring absolute confidentiality and 
protection for whistleblowers. We have 
reinforced our zero-tolerance stance against all 
forms of abuse and discrimination, whether 
towards our people, our guests or those that 
we work with. These updates reflect our 
commitment to ensuring a safe, transparent, 
and accountable workplace, aligning with our 
core values and commitment to doing business 
the right way. Through updated mandatory 
training for all employees, we seek to ensure 
our teams not only understands these changes 
but model our values in their daily operations. 
Board agenda 2023/24
Standing agenda items
•	 Chief Executive’s report 
•	 Chief Financial Officer’s report 
•	 Chief People Officer’s report
•	 General Counsel’s report 
•	 Property and International 
Managing Director’s report 
•	 Approval of capital projects 
•	 KPI pack 
•	 Approval of year-
end documentation 
including results 
announcement, 
Annual Report and 
Notice of AGM
•	 Risk management 
•	 Health and safety 
report
•	 Force for Good 
•	 Property strategy
•	 F&B strategy 
•	 Board evaluation
Q1
•	 Q1 trading update
•	 Refurbishment 
programme 
•	 UK Growth strategy 
•	 Talent and 
succession
•	 Investor relations
•	 Annual general 
meeting
Q2
•	 Interim results
•	 Update of the Group’s 
reservation and customer 
management system
•	 Risk management 
•	 Health and safety report
•	 Cyber security update 
Q3
•	 Budget review 
•	 People strategy
•	 F&B strategy 
•	 Update of the Group’s 
reservation and customer 
management system
•	 Q3 trading update
Q4
Board strategy day
The Board and the Executive Committee 
met in London in November 2023 for a 
Board strategy day. 
The purpose of the Board strategy day is 
to present, discuss, evolve and crystallise 
the key strategic priorities for the Group. 
Information on the strategic priorities can 
be found on pages 16 to 17. 
Each Executive Committee member 
presented their part of the plan and all 
participants were able to ask questions 
and provide feedback. 
The presentations broadly covered the 
following themes:
•	 The latest view of the five-year plan
•	 Proposals for optimising our branded 
food and beverage offering
•	 Customer plan
•	 Commercial plan
•	 Property plan
•	 Germany plan
•	 Enterprise transformation plan
•	 Technology plan
•	 Efficiency plan
•	 People strategy
This was interspersed with presentations 
from Morgan Stanley and Goldman Sachs to 
provide a broader industry perspective, 
including a view of the general macro 
environment, future prospects and key 
sector themes in hospitality. 

106
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BOARD RESPONSIBILITIES
Division of responsibilities
The Chairman and 
Chief Executive have 
clearly defined roles 
which are separate and 
distinct. The specific 
duties and division 
of responsibilities 
between the Chairman 
and Chief Executive 
have been agreed by 
the Board and are set 
out below, together 
with information on 
the roles of the Senior 
Independent director, 
the executive directors, 
the non-executive 
directors and the 
Company Secretary.
Chairman
•	 Leadership of the Board and setting its 
agenda, including approval of the Group’s 
strategy, business plans, annual budget 
and key areas of business importance
•	 Maintaining appropriate contact with 
major shareholders and ensuring that 
Board members understand their views 
concerning the Company, especially 
on governance
•	 Ensuring a culture of openness and debate 
around the Board table
•	 Leading the annual evaluation of the Board, 
the Committees and individual directors
•	 Ensuring, through the Company 
Secretary, that the members of the 
Board receive accurate, timely and 
clear information
Chief Executive
•	 Optimising the performance of the business
•	 Day-to-day operation of the business
•	 Reviewing and proposing strategy
•	 Ensuring effective communication 
with shareholders and employees
•	 The creation of shareholder value by 
delivering profitable growth and a good 
return on capital
•	 Ensuring the Company has a strong team 
of high-calibre executives, and putting 
in place appropriate management 
succession and development plans
•	 Leading and motivating a large workforce 
of people
Senior Independent director
•	 The Senior Independent director provides 
a sounding board for the Chairman 
and supports him in the delivery of his 
objectives. The Senior Independent 
director is available to shareholders if 
they have concerns which the normal 
channels have failed to resolve, or which 
would be inappropriate to raise with 
the Chairman or the executive team. He 
also leads the annual evaluation of the 
Chairman on behalf of the other directors
Executive directors
•	 The executive directors are responsible 
for the day-to-day running of the business 
and for implementing the operational and 
strategic plans of the Company
Non-executive directors
•	 The non-executive directors play a 
key role in constructively challenging 
and scrutinising the performance of 
the management of the Company and 
helping to develop proposals on strategy
Company Secretary
At Whitbread the General Counsel acts 
as the Company Secretary. The duties 
performed in the capacity of Company 
Secretary include the following:
•	 advising the Board on legal matters, 
corporate governance and Board procedures;
•	 arranging and minuting the Board and 
Committee meetings;
•	 providing support to the Chairman, the 
Chief Executive and the Board Committee 
chairs; and
•	 enabling and supporting communication 
between directors and senior management 
to the Board and Committees.
	The Matters Reserved to the Board 
can be found on our website
www.whitbread.co.uk

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BOARD OF DIRECTORS
Adam Crozier
Chairman
Dominic Paul
Chief Executive
Date of appointment to the Board:
April 2017
Date of appointment as Chairman:
March 2018
Experience:
Adam was Chief Executive of ITV plc 
from 2010 to 2017. During his time as 
Chief Executive, ITV was transformed 
into a global media player of scale, 
delivering consistently good growth 
and with increasing emphasis on 
international content creation 
and distribution.
Prior to ITV, Adam was Chief Executive 
of Royal Mail. He has also been CEO 
of The Football Association and joint 
CEO of Saatchi & Saatchi. 
Adam has served as Chairman 
of Vue International, ASOS and 
Stage Entertainment. 
External appointments:
•	 BT Group plc (Chairman)
•	 Great Ormond Street Hospital 
Discovery Appeal (Trustee)
•	 Kantar Group (Chairman)
Date of appointment to the Board:
January 2023
Experience:
Dominic is an experienced senior 
executive, with a very strong operational 
and commercial record in the travel, 
leisure, and hospitality sector and with a 
We believe that it is vital 
for the Board to include 
a diverse range of 
skills, backgrounds and 
experience, to enable 
a broad evaluation of 
all matters considered 
and to contribute to 
a positive culture of 
mutual respect and 
constructive challenge.
The mix of skills and experience 
represented on the Board is outlined 
on page 99.
Key:
A 	Audit Committee
N 	Nomination Committee
R 	Remuneration Committee
	Committee Chair
	Committee member
N
R
track record of growing and transforming 
brands both in the UK and internationally.
Dominic was previously a member of the 
Whitbread Executive Committee and 
Managing Director of Costa Coffee for 
three years, before serving as CEO of 
Domino’s Pizza Group Plc where he led 
the business through the COVID-19 
pandemic, during which he delivered a 
strong period of sales growth and value 
creation and aligned all stakeholders 
behind a growth strategy for the future.
Previously Dominic was Senior Vice 
President of International with Royal 
Caribbean Cruise Line where he led the 
business through a period of strong 
growth. His extensive experience in the 
travel and leisure industry also includes 
senior roles at easyJet, British Midland 
and British Airways.
Hemant Patel MBE
Chief Financial Officer
Date of appointment to the Board:
March 2022
Experience:
Hemant joined Whitbread in 2018 as UK 
Finance Director, having previously been 
Finance Director of Greene King Pub 
Company. He worked at Asda-Walmart 
for 11 years, carrying out various 
management roles including Commercial 
Finance Director, director of Own Label 
and director of Strategy. He also had 
several finance roles over six years at 
Mars, Inc.
He was Chair of the Royal Armouries 
Museum and was awarded an MBE for 
services to museums and heritage in the 
2020 birthday honours list. Hemant also 
received the Arts and Business Individual 
of the Year award in 2007 for his work 
with Interplay Theatre. He was non-
executive Director and Audit Chair at the 
Department of Digital, Culture, Media and 
Sport from 2020 to 2023 as well as being 
on the board of the Cultural Recovery 
Fund.

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R
BOARD OF DIRECTORS CONTINUED
A
N
R
Experience:
David was Chief Executive of 
Hammerson plc, a British property 
development and investment company, 
and one of the UK’s largest listed 
property companies. He stepped down 
from the position in November 2020.
He is also the former Chairman and 
executive board member of the European 
Public Real Estate Association (EPRA) 
and past President and a former Committee 
member of Revo (formerly BCSC).
External appointments:
•	 Reading Real Estate Foundation 
(director and Trustee)
•	 Landmark Group Holdings Limited (Chair) 
•	 Britannia Parking Limited 
(board adviser) 
David Atkins
Independent non-executive director
Date of appointment to the Board:
January 2017
N
R
Kal Atwal
Independent non-executive director
Date of appointment to the Board:
March 2021
Experience:
Kal has over 13 years’ executive Committee 
experience at BGL Group Limited in 
various roles, including Founding 
Managing director of comparethemarket.
com. Kal was also Chair of SimplyCook, 
a tech‑enabled meal kit subscription 
service prior to its sale to Nestlé.
Kal began her career at EY in Madrid, after 
which she held a number of operational 
and strategic roles with Southern Derbyshire 
Chamber and Northcliffe Media Ltd.
Kal is an experienced strategic leader 
with international experience in start-up, 
scale-up, fintech and digital businesses.
External appointments:
•	 OSB Group PLC (non-executive director)
•	 Royal London Group 
(non-executive director)
•	 Funky Pigeon Ltd (Chair) 
Richard Gillingwater
Senior Independent Director
Date of appointment to the Board:
June 2018
Experience:
Richard was Chairman of Janus 
Henderson Group plc from 2017 
to the end of 2022, served as a 
non‑executive director of Helical PLC 
and was former Pro-Chancellor of the 
Open University. Richard also served 
as Chairman on SSE PLC from 2015 
to 2021.
Richard is a highly experienced 
executive and has spent much of 
his career in corporate finance and 
investment banking with Kleinwort 
Benson, BZW and Credit Suisse First 
Boston, before he moved out of banking 
and became Chief Executive of the 
Shareholder Executive and then Dean 
of Bayes Business School.
External appointments:
•	 Spirax-Sarco Engineering plc 
(Independent non-executive 
director and Senior Independent 
Director)
•	 Wellcome Trust (Chair of the 
Investment Committee)
N
R
Dame Karen Jones
Independent non-executive director
Date of appointment to the Board:
January 2023
Experience:
Karen is Senior Independent director 
at Deliveroo plc, Chair at Hawksmoor 
and a non-executive director at Mowgli 
Street Food, having previously served 
as Executive Chair at Prezzo and Senior 
Independent Director at Booker plc.
Karen has a wealth of experience in 
the restaurant, food and hospitality 
sectors, having founded Café Rouge 
and led the formation of Spirit Group 
as CEO. Karen also has strong experience 
in executive remuneration, having 
previously chaired the remuneration 
committees at ASOS plc and Booker plc.
External appointments:
•	 Deliveroo plc (senior independent 
non-executive director)
•	 The Crown Estate 
(non-executive director)
•	 Hawksmoor (Chair)
•	 Mowgli Street Food 
(non-executive director)

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Fumbi Chima
Independent non-executive director
Date of appointment to the Board:
March 2021
Experience:
Fumbi was Chief Information Officer 
at BECU from 2020 to 2023. Prior to 
this, Fumbi held similar roles at Adidas, 
Fox Network Group, Burberry, Walmart 
Asia’s business operations and American 
Express global corporate technologies.
Fumbi has more than 25 years of 
leadership and technology experience 
in both the retail and financial sectors. 
In addition to technology, Fumbi’s 
background showcases a dedication 
to diversity, women’s empowerment 
and inclusion. 
External appointments:
•	 Women at Risk International 
Foundation (director)
•	 The Azek Company (board member)
•	 WTW (non-executive director) 
N
A
A
R
N
Date of appointment to the Board:
January 2023
Experience:
Cilla has a wealth of advertising, 
marketing and digital experience, 
being made a Dame in 2017 for her 
services to advertising, diversity 
and equality.
Cilla started her career in advertising 
and served as Group Chief Executive 
at Abbott Mead Vickers BDDO Ltd 
from 2006 to 2018, also sitting on the 
BBDO Worldwide Board, and Chair of 
both the Advertising Association and 
the Women’s Business Council.
External appointments:
•	 University of Birmingham 
(council member) 
•	 Derwent London plc 
(non-executive director)
•	 Genome Research Ltd 
(non-executive director)
•	 Wellcome Trust (Governor)
Dame Cilla Snowball
Independent non-executive director
Frank Fiskers
Independent non-executive director
Date of appointment to the Board:
February 2019
Experience:
Frank spent ten years from 2007 as 
President & CEO of Scandic Hotels 
Group and took the company public 
in 2015. He has experience in a number 
of countries in Europe and Africa.
Frank has served as Chairman of 
Norstedt and Akademibokhandln. 
He has also served as a board member 
of the Swedish Hospitality Employers 
Association, Dame Thomas Foundation 
for Young People and the British 
Hospitality Association.
External appointments:
•	 Shurgard Self Storage SA 
(non-executive director)
N
A
Horst Baier
Independent non-executive director
Experience:
Horst was Chief Financial Officer of TUI 
AG, until September 2018. During his 
time at TUI, Horst played an important 
role in their transformation from a tour 
operator to a global provider of holidays.
External appointments:
•	 Bayer AG 
(member of the supervisory board)
•	 DIAKOVERE GmbH (member of 
the supervisory board)
•	 Ecclesia Holding GmbH (member of 
the supervisory board)
N
A
Date of appointment to the Board:
November 2019

110
GOVERNANCE
Whitbread PLC Annual Report and Accounts 2023/24
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N
A
N
BOARD OF DIRECTORS CONTINUED
Clare Thomas
General Counsel & Company Secretary 
Date of appointment:
June 2023
Experience:
Clare joined Whitbread as General 
Counsel and Company Secretary in 
June 2023, having previously held a 
similar position at Britvic from 2013 
to 2023. Prior to this, she was a 
corporate/M&A partner at law firm 
Addleshaw Goddard LLP, where she 
had a particular focus on working with 
consumer-facing businesses in retail, 
consumer brands, leisure and hospitality. 
As well as being General Counsel & 
Company Secretary, Clare is also the 
Executive Committee member 
responsible for Whitbread’s 
sustainability programme, 
Force for Good. 
Chris Kennedy
Independent non-executive director
Date of appointment to the Board:
March 2016
Experience:
Chris is Chief Financial Officer and Chief 
Operating Officer of ITV plc, which he 
joined in February 2019.
Prior to this, Chris held CFO roles with 
Micro Focus International plc, ARM 
Holdings plc and easyJet plc, having 
previously spent 17 years in a variety 
of senior roles at EMI.
Chris was voted FTSE 100 CFO in 2015.
External appointments:
•	 ITV plc (Chief Financial Officer)
•	 The EMI Group Archive Trust (Trustee)
•	 Great Ormond Street Hospital 
Trust (Trustee) 
Shelley Roberts
Independent non-executive director
Date of appointment to the Board:
November 2023
Experience:
Shelley is currently the Group Chief 
Commercial Officer at Compass Group 
PLC, where she is responsible for leading 
the Group’s Global Clients, Strategy, 
M&A, Health & Safety, Sustainability, 
Digital and Procurement functions.
Shelley has vast experience in the travel 
and hospitality sector, having served as 
Managing Director of Compass Group’s 
Australian business and previous to this 
holding leadership roles at EasyJet, Tiger 
Airways and Sydney Airport. Shelley 
previously served as a non-executive 
director on the board of Webjet, a global 
online travel business.
External appointments:
•	 Compass Group 
(Chief Commercial Officer)
Key:
A 	Audit Committee
N 	Nomination Committee
R 	Remuneration Committee
	Committee Chair
	Committee member

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EXECUTIVE COMMITTEE
The Executive 
Committee has authority 
to manage the day-
to‑day operations of the 
Group’s businesses, with 
the exception of those 
matters reserved for the 
Board, and within the 
financial limits set by 
the Board.
Dominic Paul
Chief Executive
Rachel Howarth
Chief People Officer
Nigel Jones
Group Operating Officer
Joe Garrood
Chief Commercial Officer
Mark Anderson
Managing Director, 
Property & International
Simon Ewins
Managing Director, 
UK Hotels & Restaurants
Erik Friemuth
Chief Executive Officer, 
Premier Inn Germany
Hemant Patel MBE
Chief Financial Officer
Clare Thomas
General Counsel & 
Company Secretary
The Committee’s 
responsibilities include:
•	 formulation of strategy for 
recommendation to the Board;
•	 management of performance in 
accordance with strategy and budgets;
•	 talent and succession;
•	 risk management;
•	 capital investment decisions (where 
Board approval is not required);
•	 cost efficiency, procurement and 
organisational design;
•	 reputation and stakeholder management;
•	 culture and values;
•	 the Force for Good sustainability 
programme;
•	 health and safety; and
•	 customer engagement and 
product development.
Changes during the year 
•	 Clare Thomas was appointed as General 
Counsel and Company Secretary in 
June 2023
•	 Simon Jones who held the position of 
Managing Director for Premier Inn and 
Restaurants, UK, and Chief Commercial 
Officer left Whitbread in November 2023
•	 Joe Garrood took over as Chief 
Commercial Officer in December 2023
•	 Erik Friemuth joined Whitbread 
in January 2024 and took over as 
Chief Executive Officer for Premier Inn 
Germany in March 2024 
Biographical details for the Executive Committee can be found on the Company’s website:
www.whitbread.co.uk

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Composition, succession and evaluation
Board composition
The Nomination Committee aims to ensure 
the Board and its Committees have the 
appropriate balance of skills, experience, 
diversity, independence and knowledge of 
the Company to enable them to discharge 
their responsibilities effectively. After assessing 
independence against the Code, the Board 
considers all non-executive directors to be 
independent in judgement and character 
and also considered the Chairman to be 
independent on appointment.
The Board is currently composed of the 
Chairman, the Chief Executive, the Chief 
Financial Officer and ten independent 
non-executive directors. This includes 
Shelley Roberts, who was appointed to 
the Board on 1 November 2023. More 
information on Shelley Roberts’ experience 
can be found in her biography on page 110. 
Shelley is a member of the Audit Committee 
and the Nomination Committee. 
As required by the Code, all directors will 
be subject to election or re-election at the 
next AGM. During the year, the Chairman 
completed the individual performance 
review of each non-executive director in 
respect of their contribution and time 
commitment to the Company. 
Details setting out why each director is 
deemed to be suitable for reappointment, 
and how their contribution continues to 
be important to the Company’s long-term 
success, will be included in the AGM papers 
circulated to the shareholders. 
David Atkins and Fumbi Chima will step 
down from the Board at the conclusion of 
the upcoming AGM and will therefore not 
stand for re-election. 
Board succession 
The Chairman leads the Nomination 
Committee in annually evaluating the 
balance of skills, experience, independence 
and knowledge on the Board. A matrix of 
the skills and competencies of the current 
Board is mapped against the skills and 
competencies the Committee believes will 
be required in the future. This process helps 
the Committee ensure a robust succession 
plan and the development of a diverse 
pipeline in line with the Board’s policies 
and diversity and inclusion commitments. 
As part of the annual talent cycle, the 
Nomination Committee reviews the 
long-term succession plan for the members 
of the Executive Committee and their direct 
reports. The Committee recognises the 
importance of reviewing internal succession 
strength and ensuring robust emergency 
succession plans are in place. Deep dive 
talent reviews into the critical capabilities 
of the Executive Committee and senior 
leadership team for both UK and Germany 
are also carried out annually. More information 
on the work carried out in developing an 
internal succession pipeline can be found 
on page 52 in the Chief People Officer’s 
report. 
Board evaluation
During the year, an evaluation of the 
Board and of the Nomination, Audit and 
Remuneration Committees was carried out 
using Thinking Board, an online evaluation 
tool provided by Independent Audit Limited 
(IAL), an independent company which has 
no other links to Whitbread or its directors. 
Each director and the General Counsel 
completed a questionnaire in respect of 
the Board and the respective Committees 
of which they were a member. The General 
Counsel collated the responses of the 
evaluation, along with benchmarking data 
provided by IAL, and the Chairman received 
an executive summary, highlighting the key 
outcomes, as did each of the Committee 
Chairs. Copies of the reports were then 
presented to the Board and each 
Committee for discussion.
Overall, the feedback received was very 
positive and reflected a strong approach 
to strategy, effective leadership, a positive 
dynamic around the Board table and a 
well-chaired Board. While there was progress 
made in some areas identified last year, 
most notably on employee engagement, 
the themes that emerged this year broadly 
mirrored those of last year, especially around:
•	 big trends and their impact on 
the business;
•	 technology and how it is driving 
our strategy;
•	 direct engagement with employees; and
•	 incorporating ESG considerations into 
strategic decision-making.
Year 1
2021/22
External review 
Year 2
2022/23
Internal review
Year 3
2023/24
Internal review
Board and Committee 
review cycle
Year 4
2024/25
External review

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Summary of the 2024 
Board evaluation
Overall, the results were very positive. 
A summary of the key points is as follows:
Strategy, risk, finance
Overall, the feedback was good in this area. 
There was consensus that the Board has a 
good understanding of the strategy and 
key priorities. The responses were positive 
around goal-setting, adequately balancing 
short‑term performance with long‑term 
thinking and assessing the underlying 
financial health of the organisation. There 
were two areas which were identified as 
areas for improvement and they were:
•	 impact of technology and how it is 
driving the strategy; and 
•	 consideration of big trends and their 
impact on the business. 
People, culture, stakeholders
The feedback was positive around effective 
leadership, with consensus that more could 
be done around engagement with 
employees, incorporating ESG into strategic 
decision-making and overseeing culture. 
Employee engagement was an area that 
was highlighted last year. A site visit to 
Birmingham to see six Premier Inn hotels 
and restaurants in November 2023 was 
well-received by the Board. These visits 
provided an opportunity for the Board to 
directly engage with team members at each 
site and offer a better understanding of 
how the business operates at the ground 
level. There was agreement that more 
similar activities would be welcome. 
Board composition, information, 
development
The feedback under this section was 
positive overall, especially in relation to 
enabling Board members to contribute to 
strategy, handling management transitions 
and staying relevant and effective. All 
responses indicate that these areas work well. 
Feedback suggests that while the Board 
has an appropriate mix of people, this 
needs to be monitored going forward as the 
Board composition changes. All responses 
suggest the Board is receiving the support 
it needs from the Company Secretary. 
Meetings, dynamics, committees
The overall feedback was very good 
around how meetings work and the level 
of engagement in the meetings as well as 
trust and openness in Board discussions. 
The meetings are considered to be well‑chaired, 
and the level of support provided is good. 
Time is being set aside in the agenda for 
non-executive directors to meet without the 
executive directors present further promoting 
transparent communication and feedback. 
External benchmarking
As the questionnaire used for the 
internal evaluation reflects the wording 
of Independent Audit’s recommended 
questionnaire, this allowed us to be 
benchmarked against over 180 other 
companies across different industries. 
The data showed that Whitbread’s results 
are very positive across all areas compared 
to the benchmarking information provided. 
It also showed that the issues raised by 
Whitbread’s Board were broadly similar to 
the other companies who had completed 
the questionnaire. 
Next steps:
Below are some actions that were agreed 
by the Board for the coming year:
•	 Planning more site visits and factoring in 
time to directly engage with employees 
during this time. While there were site 
visits carried out during the year, there 
was consensus that a more structured 
Board engagement plan should be 
developed. 
•	 On the Board’s engagement with employees, 
a number of different opportunities were 
identified for the Board to engage with 
the wider workforce, including giving the 
non‑executive directors the opportunity 
to attend some of the listening forums 
that take place through the year.
•	 The Company Secretary to organise 
optional training sessions for the Board 
on themes such as ESG reporting 
requirements, technology updates, 
Cyber and AI impacts and opportunities.  
•	 The Company Secretary is already putting 
together a Forward Agenda that will be 
refreshed at every Board meeting and 
included in Board papers. This is intended 
to provide the Board with visibility of 
upcoming matters and the opportunity 
to provide input into the agendas. The 
Forward Agenda will cover a year, will 
be updated regularly and will encompass 
topics covering a range of stakeholders. 
Progress against actions 
from 2022/23
Last year, there were a number of actions 
arising from the evaluation and we have 
listed below the actions and progress made 
against each:
•	 More channels for formal and informal 
engagement directly with employees:
The Board visited a number of sites in 
Birmingham and the general consensus 
was the Board would like more of these in 
the future. 
•	 More focus around the benefits which 
technology can bring, how it could drive 
strategy, what risks and opportunities 
it poses:
This received special focus this year in 
light of the roll out of the Opera system 
across the business. A separate Board 
sub‑Committee was set up for Opera, 
chaired by Kal Atwal, who has experience 
in digital businesses. 
•	 Management of the agendas for 
each meeting:
The General Counsel has carried out 
extensive work on this, beginning with 
analysing the delegation of powers, 
segregation of duties among people 
and Committees, and reviewing the 
existing financial thresholds for approvals 
of various matters. There is more work 
planned in the following year on the 
content and style of Board papers to 
ensure efficiency of what is presented 
to the Board. 

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Composition, succession and evaluation
NOMINATION COMMITTEE REPORT
Membership of the 
Nomination Committee
and meeting attendance 
Name of director
Meetings 
attended and
eligible to attend
Adam Crozier (Chair)
3/3
David Atkins
3/3
Kal Atwal
3/3
Horst Baier
3/3
Fumbi Chima
3/3
Frank Fiskers
3/3
Richard Gillingwater
3/3
Chris Kennedy
3/3
Karen Jones1
2/3
Shelley Roberts2
0/0
Cilla Snowball
3/3
1	 The one meeting Karen Jones was unable to 
attend was due to a prior commitment before 
joining the Board. 
2	 There were no Nomination Committee 
meetings held during the year after 
Shelley Roberts’ appointment. 
Role of the Committee
The role of the Nomination Committee is to 
review the composition of the Board and 
Executive Committee. The Committee is 
also responsible for evaluating the directors 
on an annual basis, striving for a balance of 
skills, knowledge, independence, experience 
and diverse representation to allow it to 
operate effectively. The Committee also 
carries out annual succession planning for 
senior management.
Responsibilities of the Committee
The Committee has specific responsibilities 
on behalf of the Board and these are 
detailed below:
•	 to regularly review the structure, size 
and composition of the Board (including 
the balance of skills, independence and 
diversity, including gender), and to make 
recommendations to the Board;
•	 to consider succession planning for the 
Board and senior management, oversee 
the development of a diverse pipeline 
for succession and to determine the 
skills and experience required for future 
Board appointments;
•	 to identify and nominate, for the approval 
of the Board, candidates to fill Board 
vacancies as and when they arise;
•	 to evaluate the balance of skills, knowledge, 
experience and diversity required prior 
to making an appointment to the Board 
and, on the basis of this evaluation, to 
prepare a role description outlining the 
capabilities required for a particular 
appointment;
•	 to keep the leadership needs of the 
Company under review, both for executive 
and non‑executive directors;
Adam Crozier
Chair, Nomination Committee

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•	 to ensure that, on appointment to the 
Board, non‑executive directors receive a 
formal letter of appointment;
•	 to annually review the time commitment 
required from non‑executive directors 
and to ensure that a performance 
evaluation is undertaken to determine 
if non‑executive directors are spending 
sufficient time to fulfil their duties; and
•	 to review the results of the annual Board 
evaluation that relate to the composition 
of the Board.
Recruitment process 
for new independent 
non‑executive director
The recruitment process was conducted 
through an external agency with oversight 
from the Nomination Committee in line with 
the Committee’s plan to recruit a serving 
executive with general management 
experience and knowledge of the food 
and beverage industry. At the end of the 
process, Shelley Roberts joined the Board 
as an independent non-executive director. 
Korn Ferry Board Practice, an external 
search agency and signatory to the 
Voluntary Code of Conduct for Executive 
Search Firms, was engaged to assist with 
the recruitment. Korn Ferry does not 
provide any services to the Whitbread 
Group other than Board-level recruitment.
Once the specifications of the proposed 
director were agreed with Korn Ferry, the 
candidates were interviewed by myself, as 
the Chairman of the Board and other Board 
members including the Chief Executive. 
They also met with the Chief People Officer. 
The Nomination Committee considered the 
preferred list of candidates and made a 
recommendation to the Board to appoint 
Shelley Roberts. The Board considered 
the recommendation and the appointment 
was made. 
Induction programme for 
Shelley Roberts, independent 
non-executive director
On appointment, all directors receive a full 
and formal induction that is tailored to their 
specific needs. The induction programme is 
intended to provide the director with the 
information required to become as effective 
as possible in their new role within the 
shortest practicable time. Completion of 
this initial induction is estimated to take a 
few months. 
Shelley Roberts joined the Board in 
November 2023. As part of her induction, 
Shelley received copies of all governance 
documents of the Company, including an 
overview of the business of the Company, 
including its business model, strategic aims, 
priorities and performance. Shelley met 
with the myself, as the Chairman of the 
Board, the Chief Executive, the Chair of the 
Audit Committee, the General Counsel and 
a number senior executives. Shelley also 
met with the Company’s corporate legal 
advisers and statutory audit partner. 
To gain a better understanding of the 
business at ground level, Shelley visited a 
number of hotels and restaurants in the UK 
and Germany. 
Board training during the year 
Throughout the year, various members of 
the Board attended training sessions across 
a wide range of topics to hone their skills 
and expertise and keep abreast of changing 
market conditions. Key themes of these 
sessions were:
•	 Diversity and inclusion 
•	 Information security and digital 
transformation 
•	 Investors’ perspective for Board members 
•	 Sustainability regulatory outlook
•	 Generative AI 
Board Diversity
The Board diversity policy was updated in 
March 2024 to align with the latest FCA 
targets and also business best practice. 
More information can be found on page 104.
Time commitment of 
non-executive directors
On behalf of the Board, the Nomination 
Committee has reviewed the extent of other 
interests of the non-executive directors. 
As a result, the Board is satisfied that the 
Chairman and each of the non-executive 
directors continue to commit sufficient time 
to their duties and fulfil their obligations to 
the Company. No executive director has 
taken on more than one other non‑executive 
directorship in a FTSE-100 company. 
Results of Nomination 
Committee evaluation 
In general, the feedback on the Committee’s 
activities was very positive. The results 
around specifying the skills needed on the 
Board, maintaining focus on the right areas 
and making sound assessments were good. 
All responses indicate the meetings are 
well-chaired, well supported with quality 
papers and there is sufficient discussion 
and debate. 
Adam Crozier
Chair, Nomination Committee
29 April 2024

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GOVERNANCE
Role and responsibilities 
of the Committee
The Board has delegated specific 
responsibilities to the Committee in 
accordance with the Code. The key 
responsibilities of the Audit Committee are to:
•	 monitor and review the integrity of the 
Group’s half‑year and full‑year financial 
results, and the financial reporting 
process including consideration of 
these reports being fair, balanced 
and understandable;
•	 monitor the statutory audit of the 
parent company and consolidated 
financial statements;
Audit, risk and internal control
AUDIT COMMITTEE REPORT
Membership of the 
Audit Committee
and meeting attendance 
Name of director
Meetings 
attended and
eligible to attend
Chris Kennedy (Chair)
5/5
David Atkins
5/5
Horst Baier
5/5
Fumbi Chima
5/5
Frank Fiskers
5/5
Cilla Snowball 
5/5
Shelley Roberts1
1/1
1	 Shelley Roberts was appointed to the Board on 
1 November 2023.
•	 review the Group’s internal controls and 
risk management systems;
•	 review and monitor the independence and 
effectiveness of the external auditor, in 
particular, the provision of additional services;
•	 monitor and review the effectiveness of 
the Group’s internal audit function; and
•	 have primary responsibility for the 
recommendations to the Board in 
relation to the external auditor.
To aid its review, the Committee considers 
reports from the Group Financial Controller; 
the Head of Internal Audit, as well as 
reports from the external auditor on the 
outcomes of its half‑year review and annual 
audit. The Committee looks for constructive 
challenge from Deloitte as external auditor.
The Committee met five times in 2023/24. 
Meetings were attended by members of the 
Committee and, by invitation, the Chairman 
of the Board, the Chief Executive, the Chief 
Financial Officer, the Head of Internal Audit, 
the Group Financial Controller, the General 
Counsel and other relevant people from the 
business when appropriate.
The external auditor, Deloitte, is also invited 
to meetings except where discussion includes 
matters relating to its own independence, 
performance, reappointment, fees or 
audit tendering.
“The Audit Committee monitors the systems of risk management 
and internal control. In addition, the Committee completes an 
annual review of the effectiveness of these systems, assessing 
the risk management framework and policy, management’s 
risk assessment and review process, and the monitoring and 
reporting of risk.”
Chris Kennedy
Chair, Audit Committee

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Adjusting items
The Committee challenged the 
appropriateness of the presentation of 
adjusting items, giving consideration to 
the nature and significance of each item 
classified as adjusting. The Committee 
concluded that the items met the criteria 
as defined by the accounting policy and 
that the policy had been applied 
consistently across years.
Assets held for sale
The Committee reviewed, considered and 
exercised judgement on the assumptions 
used by management to assess whether 
(on a site-by-site basis) the sales of those 
sites being marketed as part of the Group’s 
Accelerating Growth Plan will complete within 
one year. The Committee has concluded that 
the available information including external 
market expert advice has been applied 
appropriately.
Defined benefit pension
The Committee reviewed, considered and 
exercised judgement on the assumptions 
used to calculate the fair value of pension 
scheme assets and present value of defined 
benefit obligations under IAS 19, to satisfy 
itself that appropriate consideration and 
balance had been given to all macroeconomic 
factors. The principal assumptions used and 
the sensitivities around them were considered 
and the consistency in approach from 
2022/23 to 2023/24 was assessed.
Impairment testing – property, 
plant and equipment, goodwill 
and right‑of‑use assets
The Group’s impairment reviews require 
significant judgement in estimating the 
recoverable amount of its cash generating 
units. At the half-year, there were no 
indicators of impairment or impairment 
reversals and as such, no impairment 
assessment was deemed necessary. 
An impairment review was undertaken at 
year-end which resulted in the recognition 
of a net impairment charge of £107.5m 
(impairment charge £125.1m and impairment 
reversal of £17.6m), with the UK having a 
net impairment charge of £77.0m in relation 
to the Accelerating Growth Plan and a charge 
of £32.2m being recognised in Germany. 
The Committee reviewed the approach 
taken to the impairment review. The 
Committee challenged management’s 
approach, in particular the methodology 
used to estimate both value in use and fair 
value less costs of disposal for site level 
impairment reviews. The Committee also 
challenged the inputs used in management’s 
model, specifically challenging the valuations 
utilised, advice provided by local market 
experts and the application of growth rates. 
The Committee was satisfied that the Group 
has appropriately performed the impairment 
reviews, accounted for the impairment and 
impairment reversals identified and that the 
related disclosures were appropriate.
Impact of Accelerating 
Growth Plan
The Accelerating Growth Plan is not by 
itself a significant matter, it does however 
have an impact across the significant 
matters of adjusting items, assets held for 
sale and impairment testing for this 
financial year and future financial years. 
Other non-significant areas where this 
change’s impact has been considered are 
segmental reporting. The Audit Committee 
has considered and approved the approach 
taken by management across these areas.
Composition of the Committee
In accordance with the UK Corporate 
Governance Code 2018, the Board has 
confirmed that all members of the Committee 
are independent non‑executive directors 
and have been appointed to the Committee 
based on their individual financial and 
commercial experience.
The Board has also confirmed that I, as 
Chair of the Committee, have recent and 
relevant financial experience through my 
current appointment as Chief Financial 
Officer of ITV plc and my previous 
appointments as Chief Financial Officer 
of Micro Focus International plc and ARM 
Holdings plc, together with my past role 
as Group Finance Director of easyJet plc.
As part of the Company’s governance 
processes, an internal evaluation of the 
Committee was undertaken this year. 
The results of the evaluation were very 
positive. The evaluation concluded that the 
Committee is effective at managing the 
reporting environment and risk processes. 
The level of expertise on the Committee is 
good, with good discussion and debate. It 
was recognised that areas of focus for the 
Committee were to continue to review the 
operation of the control and risk management 
framework, including the operational IT risks, 
consider the process for assessing the 
effectiveness of both internal and external 
audit, and ensure Committee papers include 
executive summaries which set out focus areas.
Significant matters in the 
financial statements
The key areas of judgement and estimates 
considered by the Committee, in relation to 
the 2023/24 accounts and disclosed in Note 
2 to the consolidated financial statements 
on pages 167 and 176, were:
Fair, balanced and understandable
In order to confirm to the Board that the 
Annual Report and Accounts, taken as 
whole is fair, balanced and understandable, 
there has been a thorough verification and 
approval process using the Committee’s 
knowledge of the Company, as outlined below:
•	 The Annual Report and Accounts is drafted 
by the appropriate senior management 
with overall coordination by the 
Secretariat team to ensure consistency.
•	 Comprehensive reviews of the drafts 
of the Annual Report and Accounts are 
undertaken by management, members of 
the Executive Committee and the Audit 
Committee Chairman.
•	 A final draft is reviewed by the Audit 
Committee prior to consideration by a 
Committee of the Board.
•	 Formal approval of the Annual 
Report and Accounts is given by 
the Disclosure Committee.
Going concern and viability
The assessment of the Group to continue as 
a going concern is supported by the following:
•	 Cash and cash equivalents of £0.7bn at 
the balance sheet date.
•	 The Group maintains headroom to its 
current financial covenants in excess 
of £2.0bn throughout the going 
concern period.
•	 £1.0bn of sterling bonds maturing 
outside of the going concern period, 
between October 2025 and May 2031, 
with no covenants.

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AUDIT, RISK AND INTERNAL CONTROL CONTINUED
Going concern and viability 
continued
The Committee has reviewed the Group’s 
assessment of viability over a period 
greater than 12 months. In assessing 
viability, the Committee has considered 
the Group’s position as listed above and 
the three‑year plan recently approved by 
the Board. The Committee considered the 
potential financial impact of the Group’s 
principal risks and uncertainties, including 
the impact of climate change and related 
legislation on the Group’s operations as 
well as all aspects of the Group’s capital 
allocation framework. 
 The viability statement can be found on 
page 72
Internal control and 
risk management
The Audit Committee monitors the systems 
of risk management and internal control. 
In addition, the Committee completes an 
annual review of the effectiveness of these 
systems, assessing the risk management 
framework and policy, management’s risk 
assessment and review process, and the 
monitoring and reporting of risk. This review 
is completed in conjunction with an internal 
control effectiveness review from Internal 
Audit and Group Finance, and considers all 
material controls, including financial, operational 
and compliance controls. Overall, the systems 
and processes were considered to be robust 
in the UK and maturing in our overseas 
businesses. It was noted that during the 
implementation of the Group’s new 
reservation and customer management 
system (Opera) some processes have been 
impacted, requiring additional manual 
oversight with increased focus given to the 
workarounds ensuring the controls remain 
effective.
During the year, the Committee dedicated 
time to the following matters:
•	 UK corporate reforms, the FRC issued 
a consultation on changes to corporate 
governance and issued a new minimum 
standard for audit committees;
•	 TCFD progress on risks and 
opportunities assessment;
•	 tax strategy which was published in 
December 2023;
•	 a full review of the Fraud Framework, 
performed by third party Grant Thornton, 
including suggested actions to further 
strengthen the business against fraud;
•	 overview of internal audit, risk and 
assurance progress for the German 
business; and
•	 information security supplier assurance 
capability and what lessons can be learned 
from other businesses’ cyber‑attacks 
whilst highlighting the national cyber 
security centre’s toolkit for boards. 
The Board (rather than Audit Committee) 
carries out a robust assessment of the 
principal and emerging risks facing the 
Company, considering risk appetite; each 
risk was assessed and the level of assurance 
required was determined. 
 Further details of the principal risks identified 
and agreed by the Company can be found on 
pages 66 to 71
Internal Audit
The Internal Audit function provides 
independent assurance through reviewing 
the risk management processes and internal 
controls established by management.
The Audit Committee discusses and 
approves the internal audit annual plan, 
which aims to provide objective and 
insightful assurance that appropriate 
controls are in place to support our strategy 
and growth ambitions. The Head of Internal 
Audit provides regular updates on progress 
against the plan, key findings, as well as 
progress of audit action completion, at 
each meeting. To help the Committee gain 
assurance that the Internal Audit function 
is independent, the Committee meets with 
the Head of Internal Audit at least once a 
year without the presence of management. 
Over the last 12 months, the business audits 
primarily focused on key financial processes 
as well as commercial and operational areas. 
Following the high-level, discovery‑focused 
reviews in Germany in 2022/23, a number 
of full internal audits were completed, 
focusing on operational areas of the business. 
Group‑wide audits were delivered across the 
technology functions focusing on cyber risk 
and transition of programme activities into 
IT services, as well as a series of programme 
assurance reviews which have been conducted 
across our three technology-led programmes, 
being the replacement of our hotel management 
system, HR & payroll system and upgrading 
the strategic network. 
Following the completion of an independent 
external quality assessment (EQA) in 
January 2022, all actions have been 
successfully implemented and embedded 
with output from KPI metrics now being 
used to drive continuous improvement.
A rolling 24-month audit plan is created 
each year, with the first 12 months of activity 
agreed by the Committee in March 2024. 
Creating the 24-month audit plan provides 
greater flexibility and agility for internal 
audit to respond and re-prioritise audits as 
business priorities change. The internal audit 
plan is developed on the following basis: 
•	 It is risk based, aligned to Whitbread’s 
principal risks, and determined by 
the Audit Universe, which sets out 
all auditable areas of the business 
and assigns each area a risk level and 
recommended audit frequency.
•	 It considers areas of major change within 
the business, recurring themes from 
previous audit results and the views of 
management and external risk trends.
•	 Follow‑up audits are also planned in 
areas where past audits highlighted 
significant risks to ensure remedial 
actions have been implemented and are 
working effectively to reduce Whitbread’s 
risk exposure.

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External auditor
On behalf of the Board, the Committee 
oversees the relationship with the external 
auditor. Deloitte was appointed as the 
auditor of the Company in 2015 following a 
formal tender process, and reappointed at 
the 2023 annual general meeting. The current 
lead audit partner is Kate Houldsworth, who 
was appointed in 2020. 
The Committee confirms that the Company 
has complied with regard to the requirement 
of the provisions of the Statutory Audit 
Services for Large Companies Market 
Investigation (Mandatory Use of Competitive 
Tender Processes and Audit Committee 
Responsibilities) Order 2014.
2023/24 tender process
As Deloitte was first appointed by 
shareholders as the Group’s statutory 
auditor for the 2015/16 financial year, the 
Group is required to undertake an external 
auditor competitive tender process ready 
for the 2025/26 financial year. 
Tender Process Timeline
July
2023
Sept
2023
Oct
2023
Nov
2023
Dec
2023
Jan
2024
•	 Proposed tender process and scoring matrix presented 
to the Audit Committee
•	 Engagement with shareholders on the tender process 
•	 Requests for Proposal (RFP) sent to selection of Tier 1 and Tier 2 
audit firms
•	 Meetings held between audit firms and the Audit Committee Chair, 
Executive Committee members and wider management
•	 Tender proposal documents received from audit firms
•	 Presentations are completed to the Audit Committee’s appointed 
tender sub-Committee
•	 Audit firms scored based on matrix with results collated for 
sub-Committee
•	 Audit Committee approves the recommendation from the 
sub‑Committee and in turn prepares its recommendation to the Board
•	 Full Board approve recommendation from the Audit Committee
•	 Proposals returned by audit firms, commencing a competitive tender
•	 Tender process update presented to the Audit Committee
•	 Tender sub-Committee appointed
•	 Audit firms granted access to data room
A tender sub-Committee was appointed that 
included the Audit Committee Chair, one 
further Audit Committee member, the Chief 
Financial Officer and Group Financial 
Controller, to create a balance between 
executive directors/management and 
non-executive directors.
The key criteria used to assess the audit firms 
that participated in the tender process were:
•	 Suitably experienced lead partner
•	 Depth of understanding of the Group’s 
business including the property sector
•	 Demonstration of a challenging and 
sceptical mindset
•	 Clarity in approach to transition
•	 Market presence in both Germany and UK
•	 Independence requirements expected 
to be met
•	 Approach to ESG
•	 Technology-focused audit
•	 Required specialisms available to audit team 
•	 Evidence of audit quality - FRC Audit 
Quality Review (AQR) reports on 
audit firms
•	 Details of audit approach on focus areas
A timeline of key events from the tender 
process can be seen in the graphic on 
the right.
After a robust tender process with strong 
representation from the involved audit firms, 
Deloitte were successful in the tender process, 
allowing for their future recommendation 
by the Audit Committee, subject to 
shareholder approval, for a further maximum 
of ten years, up to the 2035/36 financial year.

120
GOVERNANCE
Whitbread PLC Annual Report and Accounts 2023/24
AUDIT, RISK AND INTERNAL CONTROL CONTINUED
Audit effectiveness
The effectiveness of the external audit process 
is dependent on appropriate audit risk 
identification at the start of the audit cycle. 
We receive a detailed audit plan from Deloitte, 
identifying its assessment of these key risks.
These risks were reviewed and they, together 
with the work done by the auditor, were 
used to challenge management’s assumptions 
and estimates around these areas, as well as 
other areas reported upon. The effectiveness 
of the audit process was assessed in addressing 
these matters through the reporting we 
received from Deloitte at both the half year 
and year‑end. In addition, feedback was 
sought from the Committee, the Board and 
management on the effectiveness of the 
audit process and targeted and tailored 
questionnaires were completed.
An assessment of the effectiveness of 
Deloitte in respect of the previous financial 
year was undertaken in July 2023. Overall, 
the audit was effective and executed to a 
high standard with relevant and robust 
challenge together with partnering on 
significant judgemental areas and best 
practice governance. However, it was noted 
that there was still room for improvement in 
respect of enhancing systems audit reliance 
and aligning component audit work with 
the Group audit.
As part of our review process for the 
financial year, the Committee will be 
assessing the work of the year‑end audit 
after it is finalised, incorporating an external 
audit effectiveness review for this financial 
year which will be completed and reported 
to the Audit Committee.
Audit quality
The Committee monitors engagements 
with external stakeholders relevant to 
the Committee’s areas of oversight, 
including the FRC. During the year the 
FRC’s Audit Quality Review (AQR) 
team reviewed Deloitte’s audit of the 
Group’s 2022/23 financial statements 
as part of its annual inspection of 
audit firms. The Committee has received 
and reviewed the summarised output 
from the AQR team which identified 
no key findings and one area for 
improvement of limited significance.
Auditor independence
To safeguard the objectivity and 
independence of the external auditor, the 
Committee’s terms of reference set out the 
policy in respect of provision of services by 
the external auditor. The Committee regularly 
reviews this policy for necessary changes in 
response to changes in related standards 
and regulatory requirements. This policy 
was updated in March 2020 to incorporate 
the Revised Ethical Standards issued by the 
FRC in December 2019.
The policy defines permitted services that 
can be provided by the auditor, because of 
the knowledge and experience of the external 
auditor and/or for reasons of confidentiality, 
meaning it can be more efficient or prudent 
to engage the external auditor rather than 
another party. This is particularly the case 
with audit-related assurance services that 
are closely connected to the audit function 
where the external auditor has the benefit 
of knowledge gained from work already 
performed as part of the audit.
For certain specified audit and audit‑related 
services, the Group can employ the external 
auditor without reference to the Audit 
Committee, subject to a specified fee limit 
of up to £250,000. For the services permitted 
in certain circumstances, agreement must 
be sought from me, as Chair of the Committee, 
where fees are less than the limit specified, 
or with full Audit Committee approval 
where fees are anticipated to be greater 
than £250,000. A tender process would be 
held where appropriate.
Total non‑audit fees amounted to £0.1m 
consisting of the interim review assurance. 
Although this is considered to be a non‑audit 
service, the objectives of the review are 
aligned with the audit.
Chris Kennedy
Chair, Audit Committee
29 April 2024
Statutory auditor’s fees
£1.4m
£1.2m
£1.0m
£0.8m
£0.6m
£0.4m
£0.2m
£0
2021/22
2022/23
2023/24
1.0
0.1
0.6
1.2
0.1
0.6
1.3
0.1
0.6
 Statutory audit 
– Group and Company
 Statutory audit 
– subsidiaries
 Audit-related 
assurance
 Other non-audit fees
0.0
0.0
0.0

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Main activities post 
financial year
March 2024
•	 Review of year-end financial 
statements and report template 
– including accounting judgements 
and estimates methodology, 
approval of going concern 
assessment on behalf of the Board
•	 External audit – audit update 
report, AQR output review, approval 
of remuneration, non-audit fees and 
UK Corporate Code update
•	 Internal audit – approval of plan and 
update on recent internal audits
•	 Risk and controls – approval of risk 
management policy and management 
framework, update on financial 
control framework and cyber risks
•	 Audit Committee evaluation
•	 Compliance report (including 
subsidiary audit status) and TCFD
April 2024
•	 2023/2024 Annual Report and 
Accounts including strategic report, 
governance and consolidated accounts
•	 Approval of the impact of updated 
judgements and estimates
•	 External audit – year-end audit 
report and non-audit fees
•	 Internal audit – internal audit report 
and terms of reference
•	 Risk and controls – review of 
statements on risk management 
and tax controls and litigation report
•	 Compliance report – whistleblowing 
and TCFD update
Main activities during the year
In 2023/24, the Audit Committee’s work covered internal controls, risk management, internal audit, external audit 
and financial reporting. The details of the matters discussed at Committee meetings are shown below.
March 2023
•	 Review of year-end financial 
statements and report 
template – including 
accounting judgements 
and estimates methodology, 
approval of going concern 
assessment on behalf of 
the Board
•	 External audit approval 
of remuneration, terms of 
engagement, non-audit 
fees and controls update
•	 Approval of internal audit plan
•	 Risk and controls – review of 
risk management process, 
approval of policy, update 
on financial control 
framework, Speaking Out 
reports and litigation review
•	 Audit Committee evaluation
•	 Green Bond allocation report
•	 Audit Committee 
rolling agendas and 
terms of reference
April 2023
•	 2022/2023 Annual Report 
and Accounts including 
strategic report, governance 
and consolidated accounts
•	 Approval of the impact of 
updated judgements and 
estimates
•	 External audit – year-end audit 
report and non-audit fees
•	 Internal audit – internal audit 
report and terms of reference
•	 Risk and controls – review 
of statements on risk 
management and controls, 
financial control framework, 
fraud risks and litigation report
•	 Compliance report 
(including subsidiary audit 
status) – Whistleblowing 
update, TCFD and Net Zero 
Transition Plan
July 2023
•	 Risk and controls – 
information security 
strategy and assessment 
of audit process
•	 Compliance – treasury 
policy approval, update 
on financial control 
framework and fraud 
risks and TCFD review
•	 Internal audit – internal audit 
report and update on 
Germany internal audit 
and risk and assurance
•	 Progress update on audit 
plan, update on EQA action 
plan and Committee 
effectiveness review
•	 External audit – auditor 
effectiveness review
•	 Financial statements - 
UK tax strategy and 
project discussions
October 2023
•	 Review of 2023/24 Interim 
Results – including 
management papers in 
relation to judgements and 
estimates, impairment and 
going concern
•	 External audit – half-year 
report, interim letter of 
representation and 
preliminary audit plan
•	 Risk and controls – Financial 
Controls update
•	 Internal audit – interim 
update including retail audit
•	 Compliance – litigation 
review, compliance report, 
whistleblowing, audit tender 
and TCFD update 
January 2024
•	 Approval of Group 
audit tender results, for 
recommendation to the Board

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REMUNERATION COMMITTEE REPORT
On behalf of the 
Remuneration Committee, 
I am pleased to present 
our remuneration report 
for 2023/24. The report 
sets out the key decisions 
of the Committee during 
the financial year and how 
the remuneration policy 
was implemented.
Our challenge to management this year was 
to build on the exceptional performance 
delivered in the prior year and to drive 
Whitbread to even higher levels of achievement 
on behalf of our stakeholders. As shown 
below and elsewhere in this report, the 
Committee is confident that the business 
has fully delivered on this challenging brief, 
which is reflected both in the incentive 
outcomes for management and in a special 
payment to our UK hourly‑paid team members.
The Committee appreciated the high level 
of shareholder support for the 2022/23 
remuneration report. This year we have 
enhanced the format of the report to 
provide even greater clarity on how the 
implementation of our Policy is aligned to 
both our strategy and stakeholder outcomes, 
which we hope readers will find beneficial.
Membership of the 
Remuneration Committee 
and meeting attendance
Name of director
Meetings 
attended and
eligible to attend
Frank Fiskers (Chair)
4/4
David Atkins
4/4
Kal Atwal
4/4
Adam Crozier
4/4
Richard Gillingwater
4/4
Karen Jones1
3/4
1	 The one meeting Karen Jones was unable to 
attend was due to a prior commitment before 
joining the Board.
Remuneration
“By outperforming the market once again, the business has 
delivered another year of outstanding performance, financially 
and for all its stakeholders.”
Frank Fiskers
Chair, Remuneration Committee

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Business performance
The business has delivered another year of strong financial results through the successful 
execution of our three-pillar strategy with our highest ever profit of £561m and a further 
year of market outperformance. Some of the key performance highlights under each 
strategic pillar are set out below.
•	 Total Premier Inn accommodation sales 12% ahead 
of 2022/23
•	 Continued outperformance versus the M&E market
•	 RevPAR up 10% versus 2022/23 representing a 
premium of £5.95 versus the M&E market
•	 UK adjusted pre-tax margins increased to 21.2%
•	 Increased guest/customer satisfaction scores in 
both hotels and restaurants
1. Grow and innovate 
in the UK
•	 Total sales up 62%
•	 Cohort of 17 more established hotels performed 
ahead of the M&E market
•	 Opened a further 1,464 rooms extending the 
network to 10,506 rooms (59 hotels) 
•	 Increased guest satisfaction scores
2. Focus on our 
strengths to 
grow in Germany
•	 Strong balance sheet: 
•	 lease adjusted leverage of 2.9x
•	 net debt £298m
•	 Efficiency savings of £50m
•	 Roll-out of new reservation system
3. Enhance our 
capabilities to 
support long-term 
growth
2023/24 annual incentives
The 2023/24 Annual Incentive Scheme 
(AIS) was based on a combination of profit, 
efficiency savings, strategic objectives and 
ESG targets.
The strong business performance is reflected 
in strong incentive outcomes, with the financial 
elements delivering above their respective 
stretch targets, and personal and ESG elements 
between target and stretch. Payouts under 
the AIS for 2023/24 on a formulaic basis are 
94.96% of maximum for Dominic Paul and 
95.92% for Hemant Patel.
As ever, the Committee was keen to ensure 
these outcomes were reasonable in the 
context of the manner in which the business 
has delivered for all of its stakeholders and 
on page 125 we have set out full details of 
why we consider the incentive outcomes 
are fully aligned to the experience of our 
stakeholders. Having confirmed the AIS 
outcomes fully reflect both the performance 
of the business and the stakeholder experience, 
no discretion has been applied and the 
Committee is satisfied that the policy has 
operated as intended.
2021 Restricted Share Plan award
The two underpins for the 2021 RSP were 
a three-year cumulative cost efficiency 
measure, and a balanced overall assessment 
of performance and delivery against strategic 
priorities. These underpins were chosen to 
reflect critical indicators of Whitbread’s 
recovery through the pandemic. Shareholders 
were consulted at the time and those that 
responded were supportive of the action taken. 
The cumulative cost efficiency underpin has 
been fully met, with £132m of cost savings 
delivered across the three-year period to 
the end of 2023/24.
For the second underpin, the Committee 
assessed the performance of the business 
against key financial metrics and strategic 
priorities over the three-year performance 
period. Further details of the assessment 
are set out on page 132. The purpose of the 
underpin was to guard against vesting in 
the case of management failure or 
significant underperformance; we judged 
that, to the contrary, the business has 
performed exceptionally well over the 
period. This award applies to Hemant Patel, 
however it does not apply to Dominic Paul 
who joined the business after the award 
was made.
Reward and recognition across 
Whitbread and beyond
As the largest hospitality employer in the 
UK, investing in the pay of our hourly paid 
team members is very important, especially 
in light of the continued pressures on the 
cost of living. During 2023/24, the Committee 
was pleased to note the continued significant 
investment in the pay for hourly paid team 
members. We also welcomed the £5m 
investment in a special one-off payment in 
April 2024 as a thank you for their ongoing 
commitment and contribution to 
Whitbread’s strong performance.
We have also made further progress in listening 
to our workforce on reward matters, including 
discussions around executive pay. As part 
of the Our Voice forum held in June 2023, 
the Our Voice representatives were invited 
to discuss executive reward, including the 
purpose of the Remuneration Committee, 
the requirements for transparency and the 
long-term focus of incentives.

Whitbread PLC Annual Report and Accounts 2023/24
124
GOVERNANCE
Implementation for 2024/25
Both Dominic Paul and Hemant Patel will 
receive salary increases of 4% effective 
from 1 May 2024. These increases are below 
the increases that have been implemented 
for both our hourly paid team members and 
our salaried employees in the UK.
In respect of the AIS, we intend to retain 
the same framework, with a 70% allocation 
for financial metrics, split between 50% 
profit, and 20% efficiency. The remaining 
30% will continue to be split between 
strategic objectives and ESG.
2024 RSP awards will be made at 125% for 
Dominic Paul and 110% for Hemant Patel. As 
for the 2023 RSP, the underpins are leverage 
and returns based. The Committee considers 
these underpins to continue to be the most 
appropriate to protect shareholders against 
any payments for potential failure. More 
details on the underpins are provided on 
page 140.
Looking forwards 
Our Policy is due for renewal at the 2025 
AGM. We look forward to engaging with our 
shareholders over the course of next year to 
ensure that our Policy continues to align 
executive pay and incentives to both our 
evolving strategic priorities, as well as 
reflecting the interests of our stakeholders.
After another year of exceptional performance, 
we look forward with confidence to the growth 
opportunities for the business in both 
2024/25 and the long term. The Committee 
will continue to ensure that management 
remains suitably challenged and incentivised 
to deliver our strategic priorities at pace.
I hope to meet some of you at our AGM in 
June, where I will be happy to answer any 
questions you might have.
Frank Fiskers
Chair, Remuneration Committee
29 April 2024
REMUNERATION CONTINUED
“The Committee was pleased that the business continued 
to make a significant investment in the pay for hourly 
paid Team Members.”
Premier Inn Manchester City (Piccadilly)

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STAKEHOLDER EXPERIENCE IN 2023/24
 Employees
•	 An increase in our UK lowest 
entry pay rates of 5.2% in 
April 2023 and 9.2% in April 
2024, continuing to be above 
the National Living Wage
•	 A mid-year investment 
in Central London team 
member pay rates, making 
them upper quartile
•	 A special one-off payment 
in April 2024 to UK hourly 
paid team members and 
Guest Support teams 
as a thank you for their 
ongoing commitment and 
contribution to Whitbread’s 
strong performance
•	 A special annual payment to 
hourly paid team members 
in Germany 
•	 Investment in developing 
careers, through external 
leadership programmes 
for senior leaders and 
Operational leaders (with 
551 Hotel Managers and 
Restaurant General managers 
completing the programme)
•	 All senior leaders completed 
annual D&I training and we 
had external recognition for 
our D&I programme including 
an Exemplary Award and 
Top 25 status in Investing 
in Ethnicity matrix, and a 
move to Disability Confident 
‘Employer’ status this year
•	 We have over 1,600 team 
members on apprenticeship 
programmes and an 
increasing number in our 
Support Centres, enabling 
our people to increase 
their technical knowledge 
and gain a qualification to 
recognise their skills
•	 Continued investment 
in wellbeing through 
mental health first aiders 
and champions, financial 
education and financial 
assistance through grants 
via Hospitality Action
 Customers
•	 Customer satisfaction scores 
in Premier Inn up a further 
1.1%pts year-on-year in the UK 
and up 0.1%pts in Germany
•	 Branded restaurant customer 
satisfaction scores have 
increased year-on-year 
by 3.6%pts
•	 Continued our bed 
replacement programme, 
replacing over 58,000 beds 
across the estate to further 
reinforce quality of sleep 
for customers
•	 Refurbished a further 4,470 
rooms to ensure a consistent, 
quality experience to customers
•	 Introduced early check-in 
and late check-out options for 
our guests
•	 Developed a further 918 
Premier Plus rooms across 42 
hotels to provide an upgrade 
option for customers, including 
316 Premier Plus rooms in 
Germany across 11 hotels
•	 Opened and converted 22 
new hotels and one new 
restaurant to provide a great-
value accommodation and 
eating out option in even 
more locations for customers, 
including 11 new and 
converted hotels in Germany
•	 Expanded payment options 
for German guests with the 
launch of PayPal
•	 Launched My Premier Inn, 
our account offering, to 
German guests, improving 
their booking and booking 
management experience
•	 Improved customer service for 
our German customers through 
digital chat function on our 
Business Booker website
•	 Continued the check-out of 
our new ‘Social’ restaurant 
platform, introducing two 
brand new sites, giving our 
hotel guests a fantastic 
F&B experience
 Investors
•	 PBT of £561m
•	 Resumed dividend 
payments and interim paid
•	 	Share price growth of 14.3% 
and TSR of 17.3%
•	 £300m share buy-back 
completed in H1 with 
further £300m completed 
in March 2024
•	 A further year of market 
outperformance in the 
UK, with Premier Inn total 
accommodation sales 3.1pp 
ahead of the midscale and 
economy market (excl 
Premier Inn)
•	 Expansion continuing 
at pace in Germany, 
establishing a broad national 
network with 59 open hotels 
(10,506 rooms) and 34 in the 
pipeline (6,286 rooms)
•	 Significant interaction 
through Chairman, Chief 
Executive, CFO, GC and IR 
team over the year 
 Communities
•	 Raised £2.4m for Great 
Ormond Street Hospital 
Children’s Charity (GOSH 
Charity), resulting in a total of 
over £24.4m since the start of 
our 12-year partnership 
•	 This included ‘A Million 
Minutes’, an opportunity 
for team members to make 
personal pledges to improve 
their health and wellbeing. 
922 team members took part 
in individual challenges or 
team activities equating to 
a million minutes benefiting 
their wellness as well as raising 
£100,000 for GOSH Charity
•	 Raised €0.9m for our German 
charity partner Children for a 
better World e.V. (CHILDREN), 
a national charity fighting 
child poverty
•	 We have continued our 
partnership with Project Art 
Works, a Sussex-based charity, 
providing art as a form of 
therapy for those living in 
the community with complex 
needs. Project Art Works 
artworks are now displayed 
in every Premier Plus room 
across the UK and Germany 
with artwork in display in over 
5,400 rooms
•	 1,384 hours donated to a 
variety of local community 
projects through our New Site 
Opening volunteering initiative
•	 We have committed to 
donating up to 2,000 beds 
through our partnership with 
Hope and Aid to support 
humanitarian causes, this is 
on top of c50,000 duvets and 
pillow sets already donated
 Environment
•	 First Double Materiality 
assessment is being worked 
through which will take into 
account not just how ESG 
issues impact our financial 
position or operating 
performance but also the 
impact that we can have on 
the environment and society
•	 	Scope 1, 2 and 3 targets 
accredited by SBTi (both 
long and short term). This 
commits us to reduce Scope 1 
and 2 emissions by 99.6% by 
2040 and to reduce Scope 3 
emissions by 90% by 2050
•	 Scope 1 and 2 carbon intensity 
reduction at 54.9% vs 2016/17 
base year
•	 14 hotels open to BREEAM 
excellent or higher standards
•	 First net zero hotel designed 
and built in Swindon, receiving 
the edie ‘Built Environment 
Project of the Year Award’. 
This will form the blueprint for 
our new builds from 2027 
•	 This year we have completed 
retrofits to operational net 
zero at six hotels, we will use 
the learnings to inform our 
continued roll-out over the 
coming years
•	 3.6% reduction in water use 
per person, meaning we are 
on track to reach our target of 
a 20% reduction per person 
by 2030 
•	 We continue to source 
our critical commodities 
responsibly, with 100% of 
whole beef farm assured, 
100% of whole fish MSC 
certified and 100% of our 
whole shell eggs are cage free 
as well as targets on cotton 
and palm oil
•	 AA rating with MSCI and B in 
CDP Climate and Water retained 
•	 Completed the full allocation 
of our £550 million Green 
Bond on ‘green projects’
 Suppliers
•	 Introduced option for 
discounted early payment 
to support supplier cashflow 
management
•	 Continued the committed 
buy process, giving additional 
contractual security on high 
value food products
•	 Continued additional due 
diligence on human rights

REMUNERATION AT A GLANCE
Whitbread PLC Annual Report and Accounts 2023/24
126
GOVERNANCE
Business performance
Total Shareholder Return (TSR)
 FTSE 100	
 Whitbread
Source: Datastream from Refinitiv.
The chart looks at the value over ten years of £100 invested in Whitbread PLC on 
27 February 2014 compared, on a consistent basis, with that of £100 invested in the FTSE 
100 index based on 30 trading day average values. The FTSE 100 has been selected by 
the Committee as an appropriate comparator group due to Whitbread’s position within 
the FTSE.
The ten years demonstrates the material impact of the COVID-19 pandemic. As we operate 
in the sector which felt the greatest impact of the pandemic, this caused a material fall in 
TSR vs the FTSE100. However, our recovery over the last three years, outperforming the 
travel and leisure sector, has delivered strong shareholder value.
Incentive outcomes in 2023/24
2023/24 Annual Incentive Scheme outcomes
Outcome 
(% of maximum)
Measure
Weighting 
(% of max)
Threshold
Target
Max
Dominic 
Paul
Hemant 
Patel 
Profit 
performance
50%
Actual: £561m
100.0%
100.0%
£415.8m
(10% 
payout)
£462.0m
(60% 
payout)
£508.2m
(100% 
payout)
Efficiency 
savings
20%
Actual: £50m
100.0%
100.0%
£35.0m
(10% 
payout)
£40.0m
(60% 
payout)
£46.0m
(100% 
payout)
Strategic 
objectives
20%
Details of performance are set out 
on pages 130 and 131
84.8%
89.6%
ESG measures
10%
Details of performance are set out 
on page 132
80.0%
80.0%
Total outcome (% of maximum)
94.96%
95.92%
Actual annual incentive
£1,453k
£865k
Value of which deferred into shares (50% of total)
£727k
£433k
2021 RSP underpin assessment
Underpin
Assessment
Vesting level 
(% of maximum)
Cumulative cost efficiency of £60m over the 
three-year period to the end of 2023/24
Met: £132m 
delivered
100%
Balanced assessment of underlying performance 
and delivery against its strategic priorities 
over the performance period
Met: full 
assessment set 
out on page 132
The incumbent Chief Executive did not participate in the 2021 RSP.
180
160
140
120
100
80
60
40
20
0
27 Feb
2014
28 Feb
2015
03 Mar
2016
02 Mar
2017
01 Mar
2018
28 Feb
2019
27 Feb
2020
25 Feb
2021
03 Mar
2022
02 Mar
2023
29 Feb
2024
Total Shareholder Return (rebased)

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2023/24 single total figure of remuneration
The diagram below provides a summary total single figure of remuneration for 2023/24. 
Further details are set out on page 129 in the Annual Report on Remuneration.
Dominic Paul
Chief Executive
Hemant Patel
Chief Financial Officer
 Base salary
 Benefits
 Annual incentive scheme 
 Restricted share plan 
 Pension 
 Base salary
 Benefits
 Annual incentive scheme 
 Restricted share plan 
 Pension 
36.5%
0.9%
58.9%
0.0%
3.7%
32.7%
1.4%
53.6%
9.0%
3.3%
£2.47m
£1.61m
The table below sets out the assumptions used in the above scenario charts:
Below threshold
On target
Maximum
•	 Base salary, benefits and 
pension only
•	 Salary reflects what will 
be paid in 2024/25 (i.e 
pro-rated to reflect the 
increase from 1 May 2024)
•	 Benefits are included at 
the value in the 2023/24 
single figure table
•	 Fixed pay elements 
plus target annual 
incentive and RSP
•	 On-target incentive 
included at 57% of the 
maximum award (170% 
salary)
•	 On-target RSP is 125% 
of salary for the Chief 
Executive and 110% of 
salary for the CFO
•	 Fixed pay elements 
plus maximum annual 
incentive award and RSP, 
with values as set out to 
the left
•	 An additional scenario 
sets out the value of 
the RSP assuming a 
50% increase in share 
price between grant 
and vesting
Illustration of application of remuneration policy
The graphs below show how the Policy will be applied in 2024/25, with details of expected 
remuneration levels for each director for below threshold performance, for on-target 
performance and for maximum performance.
Executive directors – potential value of 2024/25 package
Dominic Paul
Hemant Patel 
On target
On target
Maximum
Maximum
Maximum, with 
50% share 
price growth
Maximum, with 
50% share 
price growth
31%
33%
27%
23%
25%
22%
15%
15%
21%
22%
18%
19%
15%
15%
21%
22%
18%
19%
37%
33%
30%
27%
39%
36%
£3,121,984
£1,743,006
£3,761,200
£2,146,275
£4,323,700
£2,438,023
 Base salary and benefits   Pension   Cash incentive   Deferred shares   RSP
Below threshold
Below threshold
91%
91%
£1,045,000
£624,945
9%
9%
3%
3%
3%
2%
2%
2%

Whitbread PLC Annual Report and Accounts 2023/24
128
GOVERNANCE
DIRECTORS’ REMUNERATION POLICY
Summary of our remuneration policy and implementation for 2024/25
The Company’s directors’ remuneration policy (the ‘Policy’) was approved by shareholders at the annual general meeting on 15 June 2022. A summary of the Policy and how we intend 
to implement it for 2024/25 is set out below. The full Policy can be found at whitbread.co.uk/governance.
 Key elements
24/25
25/26
26/27
27/28
28/29
Overview of remuneration policy
Implementation for 2024/25
Base salary, 
pension 
and benefits 
Salary
Salaries are reviewed annually. 
CEO: £936,000 (4% increase).
CFO: £551,668 (4% increase).
Benefits 
Car or car allowance and healthcare or personal insurance.
Additional benefits may be provided in exceptional 
circumstances (e.g. relocation).
In line with Policy.
Pension
Maximum of 10% of salary.
CEO: 10% of salary. 
CFO: 10% of salary. 
Annual incentive 
scheme
Maximum 
opportunity
Up to 200% of base salary.
Any increase beyond 170% of salary will only be applied in 
exceptional circumstances.
CEO: 170% of salary.
CFO: 170% of salary.
Operation 
and metrics
Up to 50% of maximum paid in cash and the remainder is paid 
in deferred share awards.
Deferred share awards normally vest after three years, subject 
to continued employment.
Malus and clawback provisions apply.
Profit: 50%.
Accelerated Efficiency: 20%.
Strategic Objectives: 20%.
ESG: 10%.
Restricted share 
plan
Maximum 
opportunity
CEO: 125% of salary.
CFO: 110% of salary.
CEO: 125% of salary. 
CFO: 110% of salary. 
Operation 
and metrics
Three-year vesting period.
Subject to two or more performance underpins and 
continued employment. 
Additional two-year holding period.
Malus and clawback provisions apply. 
Average lease-adjusted net debt to 
EBITDAR leverage ratio being less 
than 4.5x.
Average ROCE for the UK business 
to be 9% or higher.
Shareholding 
requirement
Shareholding 
requirements
CEO: 300% of salary.
CFO: 200% of salary.
Actual shareholding as at 
29 February 2024:
Dominic Paul 355%.
Hemant Patel: 163%.
Post-employment 
shareholding 
requirements
First-year post-cessation of employment: 100% of the normal shareholding requirement.
Second year: 50% of the normal shareholding requirement.
Third year: 25% of the normal shareholding requirement.
Malus and 
clawback
Circumstances 
i)	 Material misstatement of results.
ii)	 Misconduct.
iii)	 Material loss as a result of participant actions or behaviour.
iv)	 Material reputational damage.
v)	 An error in assessing the performance conditions or underpin.
vi)	 Insolvency or corporate failure.

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Single total figure of remuneration – executive directors (audited information)
Base salary
Benefits
Pension
Fixed pay
Annual Incentive
Scheme
Long-term
incentive
Variable pay
Total
Director
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
Dominic Paul
 900 
 108 
 22 
 3 
 90 
 7 
 1,012 
 118 
1,453
179
—
2,119
1,453
 2,298 
2,465
 2,416 
Hemant Patel
 528 
 488 
 22 
 20 
 53 
 49 
 603 
 557 
865
783
146
—
1,011
 783 
1,614
 1,340 
Base salary
Annual salary increases across the Group are usually effective from 1 May each year. The base salary numbers shown in the table therefore include two months’ pay based on the director’s 
salary from 1 May 2022 and ten months’ pay based on the director’s salary from 1 May 2023.
Benefits
The benefits received by each executive director include family private healthcare and a cash allowance in lieu of a company car.
Pension
The executive directors receive a monthly amount in cash in lieu of pension contributions. This is at the rate of 10% of base salary and is aligned with the rate available to the majority of 
the wider workforce. No executive director participates in a Group defined benefit or final salary pension scheme.
2023/24 Annual Incentive Scheme
The incentive for 2023/24 was assessed against a combination of profit, efficiency savings, strategic objectives and ESG metrics.
As stated in the Committee Chair’s letter on page 123, the Committee believe the formulaic outcome was appropriate and consistent with the wider stakeholder experience and as such 
no discretion was exercised. As such the outcome of the Annual Incentive Scheme is as follows:
Director
Profit outcome 
(% maximum)
Efficiency target 
outcome (% maximum)
Strategic
objectives outcome 
(% maximum)
ESG
measures outcome 
(% maximum)
Total % of maximum
Total % of salary
Total
£’000
Weighting
50%
20%
20%
10%
Dominic Paul
100%
100%
84.8%
80%
94.96%
161.43%
1,453
Hemant Patel
100%
100%
89.6%
80%
95.92%
163.06%
865
Half of these awards will be paid in cash in May 2024, with the remaining half being settled in deferred shares, which are expected to vest in 2027.
Details on the financial measures outturns (70% of total award) and the overall outcomes are provided in the At a Glance section on page 126.
ANNUAL REPORT ON REMUNERATION

Whitbread PLC Annual Report and Accounts 2023/24
130
GOVERNANCE
Single total figure of remuneration – executive directors (audited information) continued
2023/24 Annual Incentive Scheme continued
Awards based on strategic objectives (20% of total award)
Dominic Paul and Hemant Patel each had a number of business objectives and 20% of the maximum incentive opportunity was linked to performance against these objectives. 
A summary of each of the executive directors’ objectives, together with the incentive outcomes, is shown in the tables below.
Chief Executive, Dominic Paul
Measure
Actual outcome vs Targets
Rating
Objective 1: Grow and innovate in the UK – 6.40% out of 7%
Deliver the UK growth plan
•	 2,253 new rooms opened in UK&I (vs stretch: 2,000) and added 1,957 rooms to committed pipeline (vs stretch: 1,250) Delivered UK revenue 
growth of 10% (vs stretch: 8.5%).
Review strategic F&B options, develop 
implementation plan and execute agreed 
in-year activity
•	 Whole joint site portfolio reviewed with value optimising solution selected for each. Identified sites for disposal and extension 
opportunities, with 112 sites progressed for extension likely to result in 3,500 additional rooms. Re-started hotel extension programme with 
initial 400 bedrooms evaluated. All on track to deliver targets, programme and budget.
Develop commercial and marketing 
programme of work to leverage Opera 
capability for 2024/25
•	 Clear plan of activity developed to drive commercial growth and leverage Opera in 2024/25. Developed programme with estimated 
annualised profit benefit in excess of £15m for 2024/25 (stretch: £15m of benefits).
Achieve customer/guest 
satisfaction targets
•	 Achieved Premier Inn guest satisfaction of 53.5% (outcome between target and stretch of 52.4%/54.4%).
•	 Achieved restaurants customer satisfaction of 54.9% (vs stretch target: 54.6%).
Objective 2: Focus on our strengths to grow in Germany – 3.66% out of 6%
Deliver network growth plan including 
organic pipeline additions in Germany
•	 1,923 new and converted rooms (11 hotels) opened in Germany (outcome between target and stretch of 1,850/2,000).
•	 Added 1,311 rooms (8 hotels) to committed pipeline (vs stretch: 700).
Successfully define and launch the PI 
brand and proposition in Germany – 
and agree the distribution strategy
•	 Optimal end-state distribution strategy determined with a more diverse channel mix including indirect channels. German team now 
responsible for brand campaign and developing the headline brand claim with new marketing campaign to launch in H1 2024/25. 
Booking.com trial positive and fully rolled out.
Deliver budgeted progress against the 
target returns and profitability plan
•	 Full-year loss of £(36)m (outcome between threshold and target of £(40)m and £(35)m respectively).
Objective 3: Enhance our capabilities to support long-term growth – 6.90% out of 7%
Opera delivery on time and on budget
•	 Training completed for all c13,000 Opera-facing employees and 98% of sites in the UK and Germany live (vs 95% target). All sites stable 
and have no outstanding critical performance fixes. Critical issues have all been resolved within 7 days. Converted sites performed in line 
with previous levels of revenue, and programme cost within budget envelope.
Networks & People system projects 
tracking to agreed timetable and 
on budget
•	 Networks: 14 pilot sites live at half year (on target), with 60 sites deployed by end of 2023/24 (vs target: 40 sites).
•	 People System: 90% design completion. Build and test 90% and 60% complete respectively. Cutover preparation and business readiness 
on-track in both UK and Germany. Both programmes’ costs within budget envelope.
Create plan for future (2024/25 onwards) 
accelerated efficiency programme
•	 Cost base analysed, benchmarked against best practice and detailed cost savings plan developed across technology, operations, 
procurement and support services. Determined implementation plan against preferred option.
Ensure we have the organisational 
capabilities to support our growth 
ambitions in UK and Germany
•	 ExCo reshaped to deliver strategy, with recruitment of Group CCO and CTO and CEO for Germany. Germany CFO also recruited. Continued 
work on Board succession with new female NED appointed and Board succession plan agreed. New Talent cycle tools and resources 
developed, trained and rolled out to top 800.
Total outcome (% of maximum incentive opportunity) 	 	
	
	
	
	
	
	
	
	
	
16.96% out of 20%
ANNUAL REPORT ON REMUNERATION CONTINUED

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Chief Financial Officer, Hemant Patel
Measure
Actual outcome vs Targets
Rating
Objective 1: Grow and innovate in the UK – 6.60% out of 7%
Deliver the UK growth plan
•	 2,253 new rooms opened in UK&I (vs stretch: 2,000) and added 1,957 rooms to committed pipeline (vs stretch: 1,250).
Review strategic F&B options, develop 
implementation plan and execute agreed 
in-year activity
•	 Whole joint site portfolio reviewed with value optimising solution selected for each. Identified sites for disposal and extension 
opportunities, with 112 sites progressed for extension likely to result in 3,500 additional rooms. Re-started hotel extension programme with 
initial 400 bedrooms evaluated. All on track to deliver targets, programme and budget.
Delivery of UK revenue target and 
budgeted margin
•	 Revenue growth of 10% (vs stretch: 8.5%).
•	 Adjusted PBT margin of 21.2% (vs stretch: 19.2%).
Optimisation of UK estate portfolio
•	 Completed review of joint site portfolio and c.160 variable schemes progressed, and re-assessed Premier Inn network.
•	 Proceeds of £56.8m received from disposal of surplus assets (vs stretch: £20m).
Achieve customer/guest 
satisfaction targets
•	 Achieved Premier Inn guest satisfaction of 53.5% (outcome between target and stretch of 52.4%/54.4%).
•	 Achieved restaurants customer satisfaction of 54.9% (vs stretch target: 54.6%).
Objective 2: Focus on our strengths to grow in Germany – 2.42% out of 4%
Deliver network growth plan including 
organic pipeline additions in Germany
•	 1,923 new and converted rooms (11 hotels) opened in Germany (outcome between target and stretch of 1,850/2,000).
•	 Added 1,311 rooms (8 hotels) to committed pipeline (vs stretch: 700).
Deliver budgeted progress against the 
target returns and profitability plan
•	 Full-year loss of £(36)m (outcome between threshold and target of £(40)m and £(35)m respectively).
Objective 3: Enhance our capabilities to support long-term growth – 8.90% out of 9%
Deliver Investor Relations plan including 
broadening of shareholder base and 
communications of German value
•	 Executed plan to target UK underweight holders and US/ European investors, multiple roadshows/conferences held in US, Canada and 
Europe. Delivered first cohort analysis for Germany business underpinning our trajectory towards profitability.
Deliver full-year 23 financial audit 
clearance with no material misstatements 
and half-year 24 interim review
•	 Delivered the 2022/23 audit clearance and HY24 interim review with no material misstatements and in line with results timetable.
Application (and recommunication) of 
the capital allocation framework at FY 
and HY results
•	 Capital Allocation framework re-briefed at full-year results and again at H1 results. £300m share buy-back announced and substantially 
executed in H1, with a further £300m buy-back announced at interims and completed.
•	 Feedback from shareholders highly supportive of both quantum and mechanism.
Create plan for future (2024/25 onwards) 
accelerated efficiency programme
•	 Cost base analysed, benchmarked against best practice and detailed cost savings plan developed across technology, operations, 
procurement and support services. Determined implementation plan against preferred option.
Opera delivery on time and on budget
•	 Training completed for all c.13,000 Opera-facing employees and 98% of sites in the UK and Germany live (vs 95% target). All sites stable 
and have no outstanding critical performance fixes. Critical issues have all been resolved within 7 days. Converted sites performed in line 
with previous levels of revenue, and programme cost within budget envelope.
Networks & People system projects 
tracking to agreed timetable and 
on budget
•	 Networks: 14 pilot sites live at half year (on target), with 60 sites deployed by end of 2023/24 (vs target: 40 sites).
•	 People System: 90% design completion. Build and test 90% and 60% complete respectively. Cutover preparation and business readiness 
on-track in both UK and Germany. Both programmes’ costs within budget envelope.
Total outcome (% of maximum incentive opportunity) 	 	
	
	
	
	
	
	
	
	
	
	
17.92% out of 20%
Below threshold
Between threshold and target
Between target and stretch
Stretch or above stretch

Whitbread PLC Annual Report and Accounts 2023/24
132
GOVERNANCE
Single total figure of remuneration – executive directors (audited information) continued
2023/24 Annual Incentive Scheme continued
Awards based on ESG objectives (10% of total award)
The ESG targets for 2023/24, together with the results, are shown below. Only half of the maximum reward was payable based on a green result, with higher rewards available for stretch 
or excel performance above target.
ESG measure
Amber target
Green target
Stretch target
Excel target
Allocation
Result
(% of maximum)
Scope 1 and 2 
intensity reduction 
vs 2016/17 base
>= 52% reduction, 
<53.2% reduction
>= 53.2% reduction, 
<53.7% reduction
>= 53.7% reduction, 
<54.7% reduction
>= 54.7% reduction
3%
Excel: 
54.9% 
reduction
100%
Water reduction vs 
2022/23 usage
>= 1.5% reduction, 
<2% reduction
>= 2% reduction, 
<2.5% reduction
>= 2.5% reduction, 
<3% reduction
>= 3% reduction
3%
Excel: 
3.6% 
reduction
100%
Leadership diversity1
Senior leadership population to be made up of:
•	 42% female representation
•	 8% ethnic minority representation
4%
Achieved1: 
39.8% 
female and 
9.1% 
ethnic minority representation
50%
TOTAL
80%
1	 This measure was assessed in a binary manner, unlike the other measures with an amber to excel range as outlined above.
Long-term incentive
Assessment of performance underpins for the 2021 RSP
The 2021 RSP was awarded subject to two underpins and, for each underpin that is not met, the Committee may reduce the vesting outcome by up to 50%. Given the difficulty in setting 
financial metrics during the pandemic, following consultation with major shareholders in 2020/21, the Committee determined to set one financial underpin together with an underpin that 
was a balanced overall assessment of performance and delivery against strategic priorities.
•	 Cumulative cost efficiency of £60m over the three-year performance period: Over the period, there were efficiency savings of £132m, therefore, this underpin was met.
•	 Balanced overall assessment of performance and delivery against its strategic priorities over the performance period with the default that the underpin would be met in the 
absence of clear evidence of management failure or significant underperformance: The Committee assessed the performance of management and the business, taking into 
account the Group’s financial performance, balance sheet strength, market share, response to the COVID-19 pandemic and recovery of shareholder value and performance against 
environmental, social and corporate governance priorities. The Committee concluded that there was no evidence of management failure and that management had delivered 
exceptional performance, therefore this underpin was met. 
Therefore, the Committee determined that the 2021 RSP should vest in full.
ANNUAL REPORT ON REMUNERATION CONTINUED

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Windfall gains
When assessing the vesting of the 2020 RSP award at this time last year, the Committee decided to reduce the vesting level to reflect windfall gains. In determining the vesting level of 
the 2021 award, the Committee has again considered whether any windfall gain has arisen and concluded that it has not. In particular, the share price at which the award was granted was 
significantly higher (c.48%) than the grant price of the previous award.
The number and value of shares vesting for Hemant Patel under the RSP is as follows:
Director
Number of shares granted
Number of shares vesting
Estimated value at vesting date
(£’000)
Hemant Patel
4,158
4,158
146
The share price used to calculate the value at vesting was 3,511.65 pence, which was the average closing price of a Whitbread share in the final quarter of the 2023/24 financial year. 
The estimated value attributable to share price movement since grant was £667.
Single total figure of remuneration – Chairman and non-executive directors (audited information)
Base fee
Senior Independent
director fee
Fee as Chairman of a 
Board Committee
Fee as a member of
a Board Committee
Total
Director
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
23/24
£’000
22/23
£’000
Adam Crozier
 433 
 420 
 — 
—
 — 
—
 — 
—
 433 
 420 
David Atkins
 66 
 64 
 — 
—
 — 
—
 11 
 10 
 77 
 75 
Kal Atwal
 66 
 64 
 — 
—
—
—
 5 
 5 
 72 
 69 
Horst Baier
 66 
 64 
— 
—
—
—
 5 
 5 
 72 
 69 
Fumbi Chima
 66 
 64 
 — 
—
—
—
 5 
 5 
 72 
 69 
Frank Fiskers
 66 
 64 
 — 
—
21
21
 5 
 5 
 93 
 90 
Richard Gillingwater
 66 
 64 
 16 
15
—
—
 5 
 5 
 87 
 85 
Karen Jones1
 66 
 9 
— 
—
—
—
 5 
 1 
 72 
 10 
Chris Kennedy
 66 
 64 
—
—
21
21
—
—
 87 
 85 
Shelley Roberts1
22
 — 
—
 —
—
— 
2
—
24 
—
Cilla Snowball1
 66 
 7 
 — 
 — 
—
—
 5 
 1 
 72 
7
1	 Karen Jones, Cilla Snowball and Shelley Roberts joined the Board on 9 January 2023, 24 January 2023 and 1 November 2023 respectively.
Neither the Chairman nor the non-executive directors are entitled to any additional benefits.

Whitbread PLC Annual Report and Accounts 2023/24
134
GOVERNANCE
Statement of directors’ shareholding and share interests (audited information) 
The Committee believes that the shareholding requirements for executives play an important role in the alignment of the interests of executives and shareholders and help to incentivise 
executives to deliver sustainable long-term performance.
The Chief Executive’s shareholding requirement is 300% of salary and the Chief Financial Officer’s is 200% of salary. All shares vesting from incentive plans cannot be sold until the 
shareholding requirement has been met. The Chairman and the non-executive directors are each required to build a holding to the value of 100% of their annual fee over a three-year period.
The table below shows the holdings of directors as at 29 February 2024:
Director
Ordinary
shares
Share
awards1
Value based on 
input price
£’000
Value based on 
market price
£’000
Requirement % 
of salary/base
fee
% of salary 
based on 
input price
% of salary 
based on 
market price
Share awards 
not counting 
towards 
requirements
CHAIRMAN
Adam Crozier
13,930
—
455
 489 
 100 
 105 
113
—
EXECUTIVE DIRECTORS
Dominic Paul
 25,051 
 124,395 
 2,500 
 3,195 
 300 
 278 
 355 
 36,346 
Hemant Patel
 10,942 
 25,908 
 745 
 866 
 200 
 140 
 163 
 42,523 
NON-EXECUTIVE DIRECTORS
David Atkins
 3,137 
—
 99 
 110 
 100 
 150 
 166 
—
Kal Atwal
 2,063 
—
 60 
 72 
 100 
 91 
 109 
—
Horst Baier
2,456 
—
 86 
 86 
 100 
 130
 130
—
Fumbi Chima
 2,061 
—
 60 
 72 
 100 
 91 
 109 
—
Frank Fiskers
 3,865 
—
 110 
 136 
 100 
 166 
 205 
—
Richard Gillingwater
 2,000 
—
 70 
 70 
 100 
 106 
 106 
—
Karen Jones
 1,175 
—
 40 
 41 
 100 
 60 
 62 
—
Chris Kennedy
 3,270 
—
 98 
 115 
 100 
 147 
 173 
—
Shelley Roberts
 417 
—
 15 
 15 
 100 
 23 
 22 
—
Cilla Snowball
 2,258 
—
 70 
 79 
 100 
 105 
 120 
—
1	 The market price used was the average for the last quarter of the financial year (3,511.65 pence). The number of share awards shown is the full number, but the valuation of those awards has been reduced to 
reflect deductions to be made at the point of exercise in respect of income tax and national insurance contributions. The awards counting towards the requirement include deferred shares awarded under the 
Annual Incentive Scheme and unexercised awards under the Restricted Share Plan and the Recruitment and Retention Scheme, where no further performance conditions apply. All share awards are structured as 
nil-cost options on vesting. The awards not counting towards requirements are unvested awards under the Restricted Share Plan, where the performance underpins have not yet been tested.
There has been no change to the interests in the tables shown on this page between the end of the financial year and the date of this report.
Awards granted in 2023/24
The tables below outline the share awards granted during 2023/24. Awards were granted using the average closing price of a Whitbread share for the five trading days immediately prior 
to the grant, excluding any days on which dealing in Whitbread shares by management was prohibited.
ANNUAL REPORT ON REMUNERATION CONTINUED

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Deferred share awards under the Annual Incentive Scheme
50% of the total annual incentive earned in respect of performance during 2022/23 was 
deferred into shares, as detailed below. Deferred share awards are subject to continued 
employment, but are not subject to further performance conditions.
Director
Date of award
Number of
shares
Market price
(p)
Total value
(£’000)
Vesting
date
Dominic Paul
25 April 2023
3,332
3,095.2
103
01 March 2026
Hemant Patel
25 April 2023
12,904
3,095.2
399
01 March 2026
2023 Restricted Share Plan
Director
% of base
salary
awarded
Date of award
Number of
shares 
granted
Share price
used (p)
Face value 
of
award at 
grant
(£’000)
Vesting
date
Dominic Paul
125
25 April 2023
36,346
3,095.2
1,125
25 April 2026
Hemant Patel
110
25 April 2023
18,302
3,095.2
566
25 April 2026
The awards made under the Restricted Share Plan are subject to the following two 
underpins being met, which are assessed over the three-year performance period to the 
end of 2025/26:
•	 	the Company’s average lease-adjusted net debt to FFO leverage ratio being less than 
4.7x; and 
•	 	the Company’s average ROCE for the UK business to be 9% or higher.
Awards vesting will then be subject to a two-year holding period.
Options exercised (audited information)
Director
Scheme
Number
of shares
Exercise price
Exercise date
Market price
on exercise (p)
Dominic Paul
RSP
 6,545 
N/A
25-May-23
 3,271.0 
Hemant Patel
AIS
 2,902 
N/A
25-May-23
 3,271.0 
R&R
 8,471 
N/A
25-May-23
 3,271.0 
Key
AIS: Awards made under the Annual Incentive Scheme
RSP: Awards made under the Restricted Share Plan
R&R: Shares awarded under the Recruitment & Retention Scheme prior to Hemant’s appointment as 
a director
Payments to past directors (audited information)
Alison Brittain
As disclosed in last year’s remuneration report, Alison Brittain was treated as a ‘good 
leaver’ on her retirement from the Company.
Alison Brittain’s 2021 RSP award was eligible for vesting subject to assessment of the 
performance underpins and time pro-rating. Based on the assessment versus the 
performance underpins as set out on page 132, the 2021 RSP vested in full for eligible 
participants. The estimated value of the award that will vest to Alison Brittain is follows:
Award
Number of
shares granted
Vesting outcome
(% of maximum)
Number of
shares vesting
(before pro-ration)
Number of
shares vesting
(after pro-ration)
Estimated value
at vesting date
(£’000)
2021 RSP
31,363
100%
31,363
20,910
734
The share price used to calculate the value at vesting was 3,511.65 pence, which was the 
average closing price of a Whitbread share in the final quarter of the 2023/24 financial year.
Chief Executive’s remuneration
Whitbread is in the hospitality business and has a large workforce of around 38,000 team 
members who are employed directly by the business, with the majority being in hourly 
paid customer-facing roles in our hotels and restaurants. We have an aligned set of reward 
principles for all employees which includes a core principle to offer competitive pay rates 
at all levels, reflecting our position as a leading organisation in the hospitality sector. This 
enables us to attract and retain the right talented people for our winning teams. 
For our hourly paid team members, we benchmark against other hospitality companies to 
ensure we are competitive when comparing pay with similar organisations and we operate 
an approach to pay which increases pay for skills progression with clear and transparent 
pay rates for each role that increase as new skills are developed. For our Chief Executive, 
we benchmark against the FTSE 31-100 (removing any non-comparative industries such 
as Financial Services, Oil & Gas and Natural Resources, which include significantly higher 
levels of remuneration) and this allows us to have an appropriate comparison for this role 
in our sector. 
As noted in previous years, the Chief Executive has a high level of variable pay, and 
therefore the CEO median pay ratio fluctuates in line with Chief Executive incentive 
outcomes each year.
For 2023/24 the median pay ratio has reduced from 141:1 in 2022/23 to 105:1. The primary 
driver of the reduction is the absence of any vesting under the RSP as a result of Dominic 
Paul commencing employment in January 2023 and his first RSP award not being due to 
vest until April 2025. A further factor is that Dominic Paul’s salary is lower than that of his 
predecessor, Alison Brittain. It should be noted that the 2022/23 figure was based on the 
combined payments made to Alison Brittain and Dominic Paul.
All three of the UK employee reference points compare our Chief Executive’s remuneration 
with that of hourly paid team members in customer-facing roles in the operational sites and 
again there is relatively limited difference in the 25th, median and 75th percentile ratios as 
shown below. Given this, we believe the median pay ratio is consistent with the reward 
policies for our UK employees. Whitbread has continued to use Option A to calculate its 
ratio, as the data required is readily available and this option provides the most accurate 
comparison as the figures are calculated on a like-for-like basis.

Whitbread PLC Annual Report and Accounts 2023/24
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Chief Executive’s remuneration continued
The table below shows how the total pay of the Chief Executive compares with our UK employees at the 25th, median and 75th percentile: 
Year
Method
25th percentile
ratio
Median pay
ratio
75th percentile
pay ratio
2023/24
Total wages/salary (FTE):
£22,225
£22,953
£24,804
Total remuneration (FTE):
£22,450
£23,421
£25,350
Pay ratio (Option A):
110:1
105:1
97:1
2022/23
Pay ratio (Option A):
147:1
141:1
131:1
2021/22
Pay ratio (Option A):
110:1
105:1
98:1
2020/21
Pay ratio (Option A):
55:1
53:1
50:1
2019/20
Pay ratio (Option A):
150:1
143:1
134:1
The figures were calculated on 29 February 2024 (the ‘snapshot date’) and use the single figure methodology (salary, benefits, annual incentive, LTIP, pension) and for the Chief Executive 
this is taken from the total single figure remuneration for 2023/24 on page 129 of £2.465m.
Annual percentage change in remuneration
We are required to publish the annual percentage change in remuneration (salary or fees, benefits and annual bonus) for each Director compared to the annual average percentage 
change in remuneration for the employees (excluding Directors) of the parent company. As Whitbread PLC has no employees, this statutory disclosure is not possible. For information 
purposes, the remuneration of the Group’s employees as a whole increased by 6.0% versus the previous year.
2023/24
2022/23
2021/22
2020/21
2019/20
% change 2023/24 - 2022/23
% change 2022/23 - 2021/22
% change 2021/22 - 2020/21
% change 2020/21 - 2019/20
% change 2019/20 - 2018/19
Director
Base salary/
fees
Benefits
Annual
bonus
Base salary/
fees
Benefits
Annual
bonus
Base salary/
fees
Benefits
Annual
bonus
Base salary/
fees
Benefits
Annual
bonus
Base salary/
fees
Benefits
Annual
bonus
EXECUTIVE 
DIRECTORS
Dominic Paul1
0%
0%
1%
—
—
—
—
—
—
—
—
—
—
—
—
Hemant Patel1
3%
0%
5%
—
—
—
—
—
—
—
—
—
—
—
—
NON-EXECUTIVE 
DIRECTORS
Adam Crozier
3%
—
—
3%
—
—
7%
—
—
(5%)
—
—
0%
—
—
David Atkins
3%
—
—
3%
—
—
6%
—
—
(4%)
—
—
1%
—
—
Kal Atwal
3%
—
—
3%
—
—
—
—
—
—
—
—
—
—
—
Horst Baier
3%
—
—
3%
—
—
7%
—
—
(6%)
—
—
—
—
—
Fumbi Chima
3%
—
—
3%
—
—
—
—
—
—
—
—
—
—
—
Frank Fiskers
3%
—
—
3%
—
—
5%
—
—
15%
—
—
11%
—
—
Richard Gillingwater
3%
—
—
3%
—
—
5%
—
—
(4%)
—
—
8%
—
—
Karen Jones2
3%
—
—
—
—
—
—
—
—
—
—
—
—
—
—
Chris Kennedy
3%
—
—
3%
—
—
5%
—
—
(4%)
—
—
1%
—
—
Shelley Roberts
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
Cilla Snowball2
3%
—
—
—
—
—
—
—
—
—
—
—
—
—
—
ANNUAL REPORT ON REMUNERATION CONTINUED

Whitbread PLC Annual Report and Accounts 2023/24
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1	 Dominic Paul joined the Board and became Chief Executive with effect from 17 January 2023. Hemant 
Patel joined the Board on 21 March 2022. To enable a meaningful year-on-year comparison their 
remuneration reflects pro-rated full-year earnings in 2022/23 and 2023/24 respectively. See page 129 
for details of executive director remuneration which support the percentage changes above.
2	 Karen Jones and Cilla Snowball joined the Board on 9 January 2023 and 24 January 2023 respectively. 
To enable a meaningful year-on-year comparison their remuneration reflects pro-rated full-year fees in 
2022/23 and 2023/24 respectively. Shelley Roberts joined the Board on 1 November 2023, and 
therefore no year-on-year comparison is possible. Neither the Chairman nor the non-executive 
directors are entitled to any additional benefits. See page 134 for details of the Non-Executive 
Director remuneration which support the percentage changes for 2023/24 above, and previous 
remuneration reports for other years.
Ten-year history of Chief Executive remuneration
The following table shows the Chief Executive’s pay over the last ten years, with details of 
the percentage of maximum paid out under the Annual Incentive Scheme and the LTIP/RSP 
vesting percentage for each year.
Year
Chief Executive
Single total figure
of remuneration
(£’000)
% of maximum
annual incentive
achieved
% of LTIP/RSP
award vesting
2023/24
Dominic Paul
2,465
95.0
N/A
2022/23
Alison Brittain
3,1991
94.4
45.0
Dominic Paul
2,4162
94.4
N/A
2021/22
Alison Brittain
2,164
71.4
N/A
2020/21
Alison Brittain
1,032
0.0
N/A
2019/20
Alison Brittain
2,636
56.7
36.0
2018/19
Alison Brittain
5,588
54.8
0.0
2017/18
Alison Brittain
2,336
64.1
38.3
2016/17
Alison Brittain
2,509
49.8
76.5
2015/16
Alison Brittain
634
38.8
N/A
Andy Harrison
2,423
38.8
97.2
2014/15
Andy Harrison
4,554
86.8
100.0
1	 In determining the combined CEO remuneration for 2022/23 for the purposes of the CEO pay ratio, 
Alison Brittain’s remuneration in respect of the period to 17 January 2023 only was used (£2,845m), 
reflecting that Dominic Paul became CEO with effect from the close of the Board meeting held on 
that day.
2	 Includes a value of £2.12m that Dominic Paul received as replacement share awards to compensate 
him for the awards that he forfeited at his previous employer. This was not taken into account when 
determining the CEO pay ratio (£0.297m used in the CEO pay ratio).
Relative importance of spend on pay 
The table below compares the change in total expenditure on employee pay during the 
year with the change in dividend payments and share buybacks.
2022/23
2023/24
% change
Employee costs
£784.3m
£837.8m
6.8%
Dividends and share buybacks
£119.1m
£755.8m
534.6%
Implementation of remuneration policy in 2024/25 
Base salary
Dominic Paul and Hemant Patel will each receive a 4% salary increase in May 2024. This is 
lower than the increases in pay for salaried employees across the organisation. The base 
salaries of the executive directors with effect from 1 May 2024 will be as follows:
Director
Base salary at
1 May 2024
(£’000)
Base salary at
1 May 2023
(£’000)
Dominic Paul
936
900
Hemant Patel
552
530
Benefits and pension
The benefits received by each executive director will continue to include family private 
healthcare, a cash allowance in lieu of a company car and cash allowances at 10% of salary 
in lieu of pension.
Annual Incentive Scheme
To be eligible to receive incentive payments, there are ‘gateway’ requirements relating to 
leadership behaviour. Any incentive payments will be at the discretion of the Remuneration 
Committee in the event that the health and safety score is red on the WINcard. The expectation 
is that our leaders’ actions reflect Whitbread’s values and Code of Conduct, including our 
approach to health and safety. Keeping our team and customers safe is not an incentive 
lever but a core responsibility that earns the right to achieve incentivised rewards. 
The Committee has the discretion to amend formulaic outcomes.
The measures and weightings for the 2024/25 annual incentive are therefore as follows:
Measure
Weighting
Profit performance
50%
Efficiency
20%
Strategic objectives
20%
ESG measures
10%

Whitbread PLC Annual Report and Accounts 2023/24
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GOVERNANCE
Implementation of remuneration policy in 2024/25 continued
Annual Incentive Scheme continued
Financial measures
The targets of the two financial metrics, which make up 70% of the annual incentive, 
are considered by the Board to be commercially sensitive and, for that reason, are not 
disclosed in advance. The Committee intends to disclose the targets retrospectively in 
the 2024/25 report. 
Targets have been set with reference to external consensus and budget, assuming a 
mid-range scenario of impacts which might result from the Accelerating Growth Plan. Given 
that the plans are still subject to consultation, the Committee will keep these targets under 
review to ensure no material benefit or penalty arises if the reality of any change is different 
from that assumed when setting targets.
Strategic objectives
Each executive director also has business objectives aligned with the Group’s strategic 
priorities. They will be eligible to receive up to 20% of the maximum incentive opportunity 
based on the delivery of these objectives. Some of the objectives have measures with clear 
threshold, on-target and stretch targets, whereas others will be objectively assessed against 
a stretch level of performance. All measures are quantifiable and linked to the business plan 
and future financial performance. For both executives, objectives have been set under the 
following areas:
•	 grow and innovate in the UK;
•	 focus on our strengths to grow in Germany; and
•	 enhance our capabilities to support long-term growth.
ESG measures
The 10% allocation to ESG measures will be split between:
•	 reduction in carbon emissions;
•	 diversity in our senior leadership population; and
•	 reduction in water use.
Cash awards will be made in May 2025, with deferred share awards granted in April or 
May 2025 and due to vest in 2028, with no further performance conditions applying.
Restricted Share Plan
Awards will be granted at 125% of salary for Dominic Paul and 110% of salary for Hemant 
Patel. The awards will be subject to two underpins and, subject to these underpins being 
met, are expected to vest in 2027, after which they will be subject to a two-year holding period.
The underpins are the same as used for last year’s award, other than a minor change to the 
leverage underpin to reflect that Fitch has changed its leverage metric to be based on 
EBITDAR rather than FFO. Therefore, the underpins will be:
•	 the Company’s average lease-adjusted net debt to EBITDAR leverage ratio being less 
than 4.5x; and
•	 the Company’s average ROCE for the UK business to be 9% or higher.
This is an equivalent measure to the lease adjusted net-debt leverage ratio underpin used 
for the 2023 RSP award which was 4.7x FFO.
Chairman’s fee
The Chairman received a 4% increase in his fee with effect from 1 March 2024, taking his 
annual fee to £450,180.
Non-executive director fees
The base annual fee for non-executive directors increased on 1 March 2024 by 4% to 
£68,880. The fees for the chairmanship of the Audit Committee and the Remuneration 
Committee were increased to £22,070. The fee for the Senior Independent Director 
increased to £16,560 and the fees for membership of the Audit and Remuneration 
Committees increased to £5,530.
Statement of shareholder voting
The advisory resolution to approve the 2022/23 annual report on remuneration was put to 
shareholders for approval at the 2023 AGM and the resolution was passed. The resolution 
to approve the directors’ remuneration policy was put to shareholders for approval at the 
2022 AGM and that resolution was also passed.
The voting results were as follows:
Resolution
For
Against
Total
Withheld
Annual report on 
remuneration
126,239,328
(94.0%)
8,099,223
(6.0%)
134,338,551
75,949
Directors’ remuneration 
policy
109,378,984
(85.7%)
f118,280,422
(14.3%)
f127,659,406
145,506
ANNUAL REPORT ON REMUNERATION CONTINUED

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Directors’ service contracts
The key terms of the executive directors’ service contracts are as follows:
•	 notice period – nine months by the director and 12 months by the Company;
•	 termination payment – details of the termination policy are set out in our remuneration 
policy, which can be found on the Company’s website at whitbread.co.uk/governance;
•	 sickness – full salary for a maximum of 12 months in any three-year period or for a 
maximum of nine consecutive months; and
•	 non-compete – for six months after leaving or being put on garden leave.
The dates of the executive directors’ service contracts are as follows:
Dominic Paul	
28 June 2022
Hemant Patel	
26 January 2022
Executive directors’ service contracts are available for inspection by any person at the 
Company’s registered office during normal office hours and on the Company’s website 
at www.whitbread.co.uk. The executive directors are entitled to retain fees from 
external directorships.
The effective dates of the letters of appointment of the Chairman and the non-executive 
directors are as follows:
Adam Crozier	
1 March 2018
David Atkins	
1 January 2017
Kal Atwal	
1 March 2021
Horst Baier	
1 November 2019
Fumbi Chima	
1 March 2021
Frank Fiskers	
1 February 2019
Richard Gillingwater	
27 June 2018
Karen Jones	
9 January 2023
Chris Kennedy	
1 March 2016
Shelley Roberts	
1 November 2023
Cilla Snowball	
24 January 2023
The Chairman and non-executive directors were each appointed for an initial three-year 
term and are subject to annual re-election at the AGM.

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GOVERNANCE
Comparison of executive 
remuneration policy with wider 
employee population
When reviewing the executive directors’ 
remuneration policy, the Remuneration 
Committee takes into consideration the pay 
and employment conditions of all employees 
across the Group. Remuneration was discussed 
at the Our Voice forum and during the year 
the Remuneration Committee considered 
wider workforce remuneration and its 
alignment with executive remuneration 
together with the key themes from 
employee engagement.
This section describes each element 
of the executive remuneration package 
and explains the extent to which those 
elements are made available to the wider 
employee population.
Base salary
The base salaries of all employees, including 
the executive directors, are subject to 
annual review. Under normal circumstances, 
the annual increase in salary for an executive 
director will be in the same range as the 
increase for employees across the Group.
Benefits
Approximately 450 employees across the 
Group are entitled to a company car or 
cash in lieu of a company car. The scheme 
is structured so that the level of the 
allowance is on a sliding scale, with 
employees on higher grades receiving a 
larger allowance. The executive directors 
are no longer entitled to a company car 
under this scheme but are entitled to 
receive cash in lieu of a car.
Approximately 2,300 employees are entitled 
to participate in the Group’s private healthcare 
scheme, with 700 of these, including the 
executive directors, entitled to family cover. 
In addition, a small number of senior executives, 
including the executive directors, are 
entitled to annual health screening.
All employees receive discounts on Company 
products, but the executive directors have 
waived their right to this benefit.
Whitbread’s Sharesave scheme is a 
standard HMRC-approved SAYE scheme. 
It is offered to all employees in the UK and 
Germany, including the executive directors, 
on equal terms.
Annual Incentive Scheme
Approximately 4,400 employees are 
eligible to take part in an annual incentive 
scheme linked to the achievement of 
financial and other business targets. The 
maximum opportunity is dependent on role. 
Approximately 60 employees, including the 
executive directors, are entitled to participate 
in the Annual Incentive Scheme, with maximum 
payouts split between cash and deferred 
share awards, ranging from 60% to 170% 
of base salary.
Approximately 100 employees, including 
the executive directors, are given individual 
strategic objectives in addition to the 
financial and other business targets 
mentioned above.
How pay links to the wider Whitbread workforce 
ANNUAL REPORT ON REMUNERATION CONTINUED
Restricted Share Plan
Approximately 55 employees, including the 
executive directors, participate in the RSP. 
This plan is not available to the wider 
employee population, although the 
Sharesave scheme provides employees 
with a form of long-term incentive.
Pension
Like all employees, the executive directors 
are entitled to participate in the Company’s 
pension scheme. The scheme is a defined 
contribution scheme. Employees below 
the executive level are able to choose a 
contribution rate of between 5% and 10% 
and have this matched by the Company. 
Employees who do not choose to participate 
may be automatically enrolled, with 
contributions in line with the automatic 
enrolment regulations.
Since 31 December 2022, the executive 
directors have received Company contributions 
of 10% of base salary which, in accordance 
with provision 38 of the Code, aligns with 
the contribution rate offered to the majority 
of the wider workforce. The upper limit for 
new joiners continues to be 10% of base 
salary as agreed in the previous policy. 
Contributions can be allocated to the 
individual’s pension or taken as cash.

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Remuneration Committee – responsibilities
•	 Set the broad policy for the remuneration of the Chairman and 
members of the Executive Committee, including the executive directors.
•	 Within the terms of the agreed policy, determine the total individual 
remuneration package (including incentive payments, share awards 
and other benefits) of the Chairman and each executive director.
•	 Monitor the structure and level of remuneration of Executive 
Committee members.
•	 Approve the design of, and determine the targets for, executive 
incentive schemes.
•	 Approve awards to be made to executive directors and other senior 
executives under incentive schemes.
•	 Ensure that contractual terms on termination, and any payments 
made, are fair to the individual and the Company, that failure is not 
rewarded and that the duty to mitigate loss is fully recognised.
•	 Review the alignment of incentives with the Company’s wider culture.
•	 Obtain ideas and concerns from the wider workforce about 
reward and take into account workforce remuneration across the 
Company and externally when setting remuneration policy for the 
executive directors.
In carrying out its duties, the Committee has taken into account 
the principles outlined in the UK Corporate Governance Code 2018, 
including provisions 40 and 41. The Committee believes that the 
Company’s remuneration structures are aligned to the Company’s 
culture and values. Furthermore, the Company’s remuneration 
structures are simple and clear, with executive directors receiving 
base salary, an annual incentive and a long-term incentive under 
the RSP.
Risk is managed, with both the Annual Incentive Scheme and the RSP 
being subject to malus and clawback provisions. In addition, a poor 
health and safety performance would lead to a reduced payout under 
the Annual Incentive Scheme and the underpins under the RSP provide 
protection against any payment for failure.
Outcomes are predictable to the extent that the Company achieves 
its targets over any given performance period.
A significant proportion of an executive’s total reward is linked to 
performance, with much of the reward achieved being deferred. 
This helps to align the interests of executives to investors.
Remuneration 
Committee – advisers
Internal advisers
Clare Thomas	
General Counsel 
and Secretary to 
the Committee
Rachel Howarth	
Chief People Officer
Steve Jones	
Reward, Pensions 
and Insight director
External advisers
PwC, one of the founding members 
of the Remuneration Consultants 
Group Code of Conduct, was 
appointed remuneration consultant 
by the Committee with effect from 
September 2017 following a rigorous 
tender process and adheres to this 
code in its dealings with the Committee. 
Fees paid to PwC in respect of advice 
received by the Committee amounted 
to £157,000. These fees were charged 
on a time and material basis.
The Committee is satisfied that the 
advice received is independent and 
objective. The Committee is comfortable 
that the PwC engagement partner 
and team that provide remuneration 
advice to the Committee do not have 
connections with the Company that 
may impair their independence or 
objectivity. PwC also provided Whitbread 
with internal audit and other 
consulting advice.
Remuneration Committee 
agenda – 2023/24
•	 Approval of Annual Incentive Scheme and targets 
for 2023/24.
•	 Approval of awards of cash and deferred shares to 
executive directors and senior executives under the 
2022/23 Annual Incentive Scheme.
•	 Executive directors’ and senior executives’ salary review.
•	 Consideration of shareholder feedback on the 
underpins for the 2023 RSP award.
•	 Approval of the 2023 awards made under the RSP.
•	 Approval of the 2023 remuneration report.
•	 Confirmation of the vesting percentage for the RSP 
awards made in 2020 and due to vest in 2023.
•	 The approach to underpins for the 2024 RSP award.
•	 Review of wider remuneration strategy across 
the organisation.
•	 Chris Vaughan’s remuneration treatment on retiring 
as General Counsel and Company Secretary.
•	 Feedback from shareholder meetings.
•	 An update on performance of the 2023/24 Annual 
Incentive Scheme.
•	 An update on performance against the underpins for 
the 2021 RSP award.
•	 Committee effectiveness evaluation.
•	 Review of the terms of reference.
Frank Fiskers
Chair, Remuneration Committee
29 April 2024

Whitbread PLC Annual Report and Accounts 2023/24
142
GOVERNANCE
DIRECTORS’ REPORT
Certain information 
required for disclosure 
in this report is 
provided in other 
appropriate sections 
of the Annual Report 
and Accounts. These 
include the corporate 
governance and 
remuneration reports 
and the Group financial 
statements and notes 
to those financial 
statements, and 
accordingly these are 
incorporated into the 
report by reference.
The directors present their report and 
accounts for the year ended 29 February 2024.
Results and dividends
Group adjusted profit 
before tax
£561m
Group profit before tax
£452m
Interim dividend paid on 
8 December 2023
34.1p per share
Recommended final dividend 62.9p per share
Total dividend for the year 97.0p per share
Details on the Group’s dividend policy can 
be found on page 44 in the Chief Financial 
Officer’s review.
Subject to approval at the AGM, the final 
dividend will be payable on 5 July 2024 to 
the shareholders on the register at the close 
of business on 24 May 2024.
The Board
Board of directors
The directors at the date of this report are 
listed on pages 107 to 110. Shelley Roberts 
was appointed to the Board as an 
independent non-executive director on 
1 November 2023.
 Details of directors’ training are given in the 
Nomination Committee report on page 115
Both David Atkins and Fumbi Chima have 
confirmed they will not seek re-election at 
this year’s forthcoming AGM.
Directors’ service contracts
The key terms of the executive directors’ 
service contracts, together with the dates 
of those contracts, can be found in the 
remuneration report on page 139, along 
with the effective dates of the letters of 
appointment of the Chairman and the 
non-executive directors.
The executive directors’ service contracts 
are available for inspection at our 
head office.
Powers of directors
The business of the Company is managed 
by the directors who may exercise all the 
powers of the Company, subject to the 
Company’s articles of association, any 
relevant legislation and any directions given 
by the Company by passing a special 
resolution at a general meeting. In 
particular, the directors may exercise all the 
powers of the Company to borrow money, 
issue shares, appoint and remove directors 
and recommend and declare dividends.
Appointment and replacement 
of directors
Directors shall be no fewer than two and no 
more than 20 in number. Directors may be 
appointed by the Company, by ordinary 
resolution or by the Board of directors.
In accordance with the UK Corporate 
Governance Code 2018, all directors will 
stand for annual re-election at each AGM.
The Company may, by special resolution, 
remove any director before the expiration 
of his/her term of office.
Directors automatically stop being 
directors if:
•	 they give the Company a written notice of 
resignation (at the date such notice expires);
•	 they give the Company a written notice in 
which they offer to resign and the other 
directors decide to accept the offer;
•	 all of the other directors (who must 
comprise at least three people) pass 
a resolution or sign a written notice 
requiring the director to resign;
•	 they are or have been suffering from 
mental or physical ill health and the 
directors pass a resolution removing 
the director from office;
•	 they have missed directors’ meetings 
(whether or not an alternate director 
appointed attends those meetings) for a 
continuous period of six months without 
permission from the directors and the 
directors pass a resolution removing the 
director from office;
•	 a bankruptcy order is made against 
them or they make any arrangement or 
composition with their creditors generally;
•	 they are prohibited from being a director 
under any applicable legislation; or
•	 they cease to be a director under any 
applicable legislation or are removed 
from office under the Company’s articles 
of association.
Directors’ indemnity
A qualifying third-party indemnity provision 
was in force for the benefit of the directors 
during the financial year. In addition, a 
qualifying pension scheme indemnity 
provision was in force for the benefit of 
Whitbread Pension Trustees during the 
financial year.
Compensation for loss of office
There are no agreements between the 
Company and its directors or employees 
providing for compensation for loss of 
office or employment that occurs as a 
result of a takeover bid.
Directors’ share interests
Details regarding the share interests of 
the directors in the share capital of the 
Company, including with respect to options 
to acquire ordinary shares, are set out in the 
remuneration report on page 134. 

Whitbread PLC Annual Report and Accounts 2023/24
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Shares
Share capital
Details of the issued share capital can be 
found in Note 27 to the accounts.
Holders of ordinary shares are entitled to 
attend and speak at general meetings of 
the Company, to appoint one or more 
proxies and, if they are corporations, 
corporate representatives to attend general 
meetings and to exercise voting rights. 
Holders of ordinary shares may receive a 
dividend and, on a liquidation, may share 
in the assets of the Company. Holders of 
ordinary shares are entitled to receive the 
Company’s Annual Report and Accounts. 
Subject to meeting certain thresholds, 
holders of ordinary shares may requisition 
a general meeting of the Company or the 
proposal of resolutions at AGMs.
Voting rights
On a show of hands at a general meeting 
of the Company, every holder of ordinary 
shares present, in person or by proxy, and 
entitled to vote, has one vote (unless the 
proxy is appointed by more than one 
member in which case the proxy has one 
vote for and one vote against if the proxy 
has been instructed by one or more 
members to vote for the resolution and by 
one or more members to vote against the 
resolution) and on a poll every member 
present in person or by proxy and entitled 
to vote has one vote for every ordinary 
share held. Voting rights for any ordinary 
shares held in treasury are suspended. 
None of the ordinary shares carry any 
special rights with regard to control of 
the Company. Electronic and paper proxy 
appointments and voting instructions must 
be received by the Company’s registrars not 
later than (i) 48 hours before a meeting or 
adjourned meeting (excluding non-working 
days), or (ii) 24 hours before a poll is taken, 
if the poll is not taken on the same day as 
the meeting or adjourned meeting.
Unless the directors decide otherwise, a 
shareholder cannot attend or vote at any 
general meeting of the Company or at any 
separate general meeting of the holders of 
any class of shares in the Company or upon 
a poll or exercise any other right conferred 
by membership in relation to general 
meetings or polls if he or she has not paid 
all amounts relating to those shares which 
are due at the time of the meeting.
Where a shareholder with at least a 0.25% 
interest in a class of shares has been served 
with a disclosure notice in relation to a 
particular holding of shares and has failed 
to provide the Company with information 
concerning those shares, those shares will 
no longer give that shareholder any right to 
vote at a shareholders’ meeting.
Restrictions on transfer of shares
There are the following restrictions on the 
transfer of shares in the Company:
•	 Certain restrictions which may from time to 
time be imposed by laws and regulations 
(for example, insider trading laws).
•	 Pursuant to the Company’s share dealing 
code, the directors and senior executives 
of the Company require approval to deal 
in the Company’s shares.
•	 Where a person with at least a 0.25% 
interest in a class of shares has been 
served with a disclosure notice and has 
failed to provide the Company with 
information concerning interests in 
those shares.
•	 The subscriber ordinary shares may not 
be transferred without the prior written 
consent of the directors.
•	 The directors can, without giving any 
reason, refuse to register the transfer of 
any shares which are not fully paid.
•	 Transfers cannot be in favour of more 
than four joint holders.
•	 The directors can refuse to register 
the transfer of an uncertificated share 
in the circumstances set out in the 
uncertificated securities rules (as defined 
in the Company’s articles of association).
The Company is not aware of any 
agreements between shareholders that 
may result in restrictions on the transfer of 
shares or on voting rights.
B shares and C shares
Holders of B shares and C shares are 
entitled to receive an annual non-cumulative 
preferential dividend calculated the Bank of 
England rate on a value of 155p per B share 
and 159p per C share respectively, but are 
not entitled to any further right of participation 
in the profits of the Company. They are also 
entitled to payment of 155p per B share 
and 159p per C share respectively on a 
return of capital on winding-up (excluding 
any intra-Group reorganisation on a solvent 
basis). Except in limited circumstances, the 
holders of the B shares and C shares are not 
entitled, in their capacity as holders of such 
shares, to receive notice of any general 
meeting of the Company nor to attend, 
speak or vote at any such general meeting.
Both B and C shares represent significantly 
less than 0.01% of the total share capital.
Purchase of own shares
The Company is authorised to purchase its 
own shares in the market. Approval to renew 
this authority will be sought from the 
shareholders at the 2024 AGM. The Company 
purchased 17.3m of its own shares during 
the year and cancelled them. At 29 February 
2024, 12.5 million shares were held as 
treasury shares (2 March 2023: 12.5 million).
Employee share schemes
Whitbread does not have any employee 
share schemes with shares which have 
rights with regard to the control of the 
Company that are not exercisable directly 
by the employees.
Major interests
As at the end of the financial year, the Company had received formal notification, under the 
Disclosure and Transparency Rules, of the following material holdings in its shares (the 
percentages shown are the percentages at the time of the disclosure and have not been 
re-calculated based on the issued share capital at the year-end):
Number of shares
% of issue share capital 1
BlackRock, inc
9,105,321
6.76%
MFS Investment Management
9,757,865
4.83%
Longview Partners
9,046,346
4.48%
Aberdeen Asset Management
9,155,869
4.99%
1	 The % of issued share capital is taken from the date of the relevant notification and changes to the 
voting rights since that date can cause higher numbers of shares to have lower percentages and vice versa.

Whitbread PLC Annual Report and Accounts 2023/24
144
GOVERNANCE
Mandatory greenhouse 
gas reporting
In order to comply with the requirements of 
the Companies (Directors’ Report) and 
Limited Liability Partnerships (Energy 
and Carbon Report) Regulations 2018, 
we have amended our environmental 
reporting accordingly.
We have considered the six main greenhouse 
gases (GHGs) and report in CO2e for our 
Scope 1 (direct) and Scope 2 (indirect) CO2 
emissions. We have used the GHG Protocol 
Corporate Accounting and Reporting Standard 
methodology to calculate our emissions as 
well as DEFRA and International Energy 
Standards GHG Conversion Factors for 
Company Reporting.
Scope 1 includes emissions from the fuels 
we use in our hotels, restaurants and offices 
such as natural gas and liquid petroleum 
gas. It also includes CO2e from business 
owned vehicles which includes company 
cars and food logistics vehicles as we own 
the lease arrangements. CO2e from company 
cars is calculated using the manufacturers 
stated performance multiplied by an uplift 
stated in the DEFRA standards 
methodology paper.
Scope 2 relates to the indirect emissions 
associated with the generation of the 
electricity consumed in our sites including 
district heating.
When defining the scope of our data we 
do not report on operations under Joint 
Venture agreements, or are fully franchised, 
where we do not have operational control 
such as Premier Inn (UAE). For reasons 
of materiality, small, one man, offices in the 
Far East have been excluded. All other sites 
throughout the world are included.
Where possible we have reported billed or 
AMR (Automated Meter Reading) data. For 
those operations which are currently beyond 
our reporting capabilities, we have used an 
estimation model based on historic budgeted 
or billed usage.
In 2023/24 we continued our track record 
of energy efficiency across the estate by 
undertaking projects such as refrigeration 
optimisation, installing improved controls 
for HVAC (heating, ventilation, and air 
conditioning) and utilising voltage optimisation 
technology. We have continued to install 
solar PV at new sites where possible and 
retrofitted into six further sites. We have 
also rolled out LED lighting upgrades and 
utilised our remote BMS controls and 
energy management software to monitor 
and target sites. This year we have also 
been working with our landlord sites to 
start to understand which of them are using 
REGO backed electricity, where they are 
using REGO backed electricity, this has 
been taken into account in our reporting.
We have continued the electrification of 
our kitchens in 2023/24, replacing gas 
equipment with electric equivalents. This 
year we have also begun work on retrofits 
to operational net zero at six hotels. Of 
these six, four were powered by gas and 
two by LPG. All hotels will be fully powered 
by renewable electricity for both heating 
and hot water. To meet the new water 
target set at the end of 2023/24 we have 
been installing water efficient technology 
across the estate.
Subsequent to the publication of our 2022/23 
footprint a minor discrepancy in Scope 1 
data was identified and we have amended 
our 2022/23 Scope 1 and 2 footprint by 
+2.4% to rectify this. The controls around 
this data have been revised accordingly for 
the 2023/24 footprint.
Scope 3
Our 2023/24 annual Scope 3 emissions now 
stand at 447,510 Tonnes CO2e.
This is a reduction in intensity of 34.7% 
since our baseline year of 2018/19 and an 
absolute reduction of 17.5%. Versus last year, 
this demonstrates a 4% increase, on an 
intensity basis.
The majority of the increase was driven by a 
general increase in the volumes of products 
and services procured in the business, in 
line with increased business activity, impacting 
categories 1a, 2 and category 3 most materially.
We have corrected our 2022/23 Scope 3 
figures. This has resulted in a 13% reduction 
(from 468k Tonnes CO2e to 406k Tonnes 
CO2e) from our 2022/23 stated absolute 
emissions. This correction was driven by 
the following actions:
•	 A correction being made for accounting 
for warehousing emissions.
•	 A correction made for product for resale 
packaging assumptions.
•	 A number of downstream leased assets 
now included.
We identified a number of downstream 
leased assets from our 2022/23 Scope 3 
footprint. We have included as many of 
these for which we can accurately estimate 
emissions. However, we are aware that there 
are some assets which are unaccounted for. 
We will work in 2024/25 to ensure these 
assets are measured and added into the 
Scope 3 footprint.
DIRECTORS’ REPORT CONTINUED

Whitbread PLC Annual Report and Accounts 2023/24
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2023/24
2022/23
Source of emissions
Scope
UK
Rest of
the world
Total
UK
Rest of
the world
Total
Total %
change
Gas (T CO2e)
Scope 1
45,561
1,360
46,921
48,094
1,234
49,328
-4.9%
LPG (T CO2e)
Scope 1
2,306
0
2,306
2,590
0
2,590
-10.9%
F-gas (T CO2e)
Scope 1
6,845
258
7,104
6,222
0
6,222
14.2%
Business travel (T CO2e)
Scope 1
7,376
128
7,504
6,875
129
7,004
7.1%
Total Scope 1 emissions (T CO2e)
Scope 1
62,088
1,747
63,835
63,781
1,363
65,143
Electricity, district heating and EV Charging (Total Scope 2 
location based) (T CO2e)
Scope 2
76,179
12,952
89,130
66,152
9,415
75,567
14.2%
Electricity, district heating and EV Charging
(Total Scope 2 market based) (T CO2e)
Scope 2
2,612
4,924
7,537
4,604
3,433
8,037
-6.2%
Gross emissions (location based)
—
138,267
14,698
152,965
129,933
10,778
140,711
8.7%
Gross emissions (market based)
—
64,700
6,671
71,372
68,385
4,796
73,181
-2.5%
Floor area (m2)
—
2,683,524
426,530
3,110,054
2,650,020
301,043
2,951,063
5.4%
Tonnes carbon per m2 floor area (location based)
—
—
—
0.0492
—
—
0.0477
3.2%
Tonnes carbon per m2 floor area (market based)
—
—
—
0.0229
—
—
0.0248
-7.5%
Gas (kWh)
—
249,065,184
7,434,531
256,499,715
263,472,467
6,755,772
270,228,239
-5.1%
LPG (kWh)
—
10,013,931
0
10,013,931
11,243,545
0
11,243,545
-10.9%
Business travel (kWh)
—
27,807,558
846,610
28,654,168
27,774,973
614,025
28,388,999
0.9%
Electricity, district heating and EV charging (kWh)
— 
368,074,128
47,243,369
415,317,497
342,307,377
35,040,568
377,347,945
10.1%
Self-generated electricity via solar PV (kWh)
—
3,943,108
0
3,943,107
4,416,103
0
4,416,103
-10.7%
Total (kWh)
—
658,903,908
55,524,510
714,428,418
649,214,466
42,410,366
691,624,831
3.3%
Subsequent to the publication of our 2022/23 footprint a minor discrepancy in Scope 1 data was identified and we have amended our 2022/23 Scope 1 and 2 footprint by +2.4% to rectify 
this. The amended data for 2022/23 has been inserted here. The controls around this data have been revised accordingly for the 2023/24 footprint.

Whitbread PLC Annual Report and Accounts 2023/24
146
GOVERNANCE
Additional Disclosures
Share capital
The table below sets out the location of information required to be disclosed in the 
directors’ report (in accordance with Listing Rule 9.8.4R, and otherwise) which can be 
found in other sections of this Annual Report and Accounts and is incorporated by reference:
Item
Section
An indication of likely future 
developments in the business
Strategic report, pages 2 to 97
Financial risk management objectives 
and policies
Financial statements, Note 24 pages 197 to 199
Research and development
N/A
Existence of branches
N/A
Post-balance sheet events
Financial statements, Note 34, page 216
Stakeholder and employee engagement
Stakeholder engagement, pages 18 to 23
Conflicts of interest
Corporate governance report, pages 100 to 141
Statement of capitalised interest
Financial statements, Note 8, page 181
Long-term incentive schemes
Remuneration report, pages 122 to 141
Details on Whitbread’s compliance with Disclosure Guidance and Transparency Rules 7.2 
can be found on this page.
Additional information
Stakeholder engagement
Information on how the directors engage 
with Whitbread’s different stakeholders, 
including shareholders, employees and 
customers, and on how directors have 
regard to stakeholders’ interests and the 
need to foster stakeholder relationships 
when making decisions, can be found in the 
stakeholder engagement section on pages 
18 to 23.
Employment policies
Whitbread has a range of employment 
policies covering such issues as diversity, 
employee wellbeing and equal opportunities.
 Read more on our website
www.whitbread.co.uk
Environmental policies
Whitbread businesses depend upon the 
environment to operate hotels and restaurants 
through the energy we use and the services 
and products we provide to our customers. 
Our main environmental impacts are from 
the use of natural resources, water consumption 
and generation of residual waste and from 
GHG emissions associated with energy and 
fuel use.
Whitbread’s strategic drive is provided by 
the corporate responsibility Force for Good 
programme which includes energy, water 
and waste reduction activities. We are 
committed to minimising our impact on 
the environment, preventing pollution and 
promoting good environmental practices. 
 Further details can be found on pages 58 to 63
Employee involvement
The importance of good relations with our 
teams is fundamental to our culture and the 
success of our business. Across the UK and 
Germany, across our sites and Support 
Centres, we regularly ask all our employees 
for their views, through regular pulse 
surveys. Every employee has an opportunity 
to participate in these surveys, and action 
plans are created by site/business area.
Our Employee Forum, which we call 
Our Voice, is made up of formally elected 
representatives from across our hotels, 
restaurants and Support Centres. Our Voice 
is designed to connect our senior leaders 
with our front-line teams for two-way 
conversations about the business, ensuring 
employee views are properly represented. 
More detail can be found on pages 54 
and 55.
Our employees are actively encouraged to 
take part in our Sharesave scheme, which is 
available to all employees and offers an 
option price discounted by 20%.
Regular internal communications are made 
to all employees to ensure that they are 
kept well informed about the performance 
of Whitbread, and of financial and 
economic factors that may affect the 
Company’s performance.
Amendment of the Company’s articles 
of association
Any amendments to the articles of association 
of the Company may be made in accordance 
with the provisions of the Companies Act 
2006 by way of special resolution.
Contractual arrangements
The Group has contractual arrangements 
with numerous third parties in support of 
its business activities, none of which are 
considered individually to be essential to its 
business and, accordingly, it has not been 
considered necessary for an understanding 
of the development, performance or position 
of the Group’s business to disclose information 
about any of those third parties.
DIRECTORS’ REPORT CONTINUED

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Post-balance sheet events
Information on post-balance sheet events is 
provided in Note 34 to the accounts.
Political donations
The Company has not made any political 
donations during the year and intends to 
continue its policy of not doing so for the 
foreseeable future.
Auditor
Deloitte has expressed its willingness 
to continue in office as auditor of the Company 
and a resolution proposing its reappointment 
will be put to shareholders at the 2024 
AGM. After proper consideration, the Audit 
Committee is satisfied that Deloitte 
continues to be objective and independent 
of the Company. In coming to this conclusion, 
the Audit Committee gave full consideration 
to any non-audit work carried out by Deloitte, 
and has concluded that certain services will 
not be carried out by Deloitte, as outlined in 
the Committee’s terms of reference.
Disclosure of information to auditor
The directors have taken all reasonable 
steps to make themselves aware of relevant 
audit information and to ensure that the 
auditor is aware of that information. The 
directors are not aware of any relevant 
audit information which has not been 
disclosed to the auditor.
Going concern
The Group’s business activities, together 
with the factors likely to affect its future 
development, performance and position, 
are set out in the strategic report on pages 
2 to 97. The financial position of the 
Company, its cash flows, net debt and 
borrowing facilities and the maturity of 
those facilities are set out in the Chief 
Financial Officer’s review on pages 42 
to 45.
In addition, there are further details in the 
financial statements on the Group’s financial 
risk management, objectives and policies 
(Note 24) and on financial instruments 
(Note 25).
The directors have outlined the assessment 
approach for going concern in the accounting 
policy disclosure in Note 2 of the consolidated 
financial statements. Following that review, 
the directors have concluded that the going 
concern basis remains appropriate.
 The viability statement can be found on 
page 72
Annual general meeting
The AGM will be held at 2.30pm on 
18 June 2024 at Whitbread Court, Houghton 
Hall Business Park, Porz Avenue, Dunstable 
LU5 5XE. The Notice of Meeting is enclosed 
with this report for shareholders receiving 
hard copy documents and is available at 
www.whitbread.co.uk for those who have 
elected to receive documents electronically.
Approved by the Board on 29 April 2024 
and signed.
Clare Thomas
General Counsel and Company Secretary
Registered Office:
Whitbread Court
Houghton Hall Business Park
Porz Avenue
Dunstable
Bedfordshire LU5 5XE
Registered company number: 4120344

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GOVERNANCE
DIRECTORS’ RESPONSIBILITY STATEMENT
The directors are responsible 
for preparing the Annual 
Report and Accounts in 
accordance with applicable 
law and regulations.
Company law requires the directors to 
prepare financial statements for each 
financial year. Under that law the directors 
are required to prepare the Group financial 
statements in accordance with International 
Accounting Standards in conformity with the 
requirements of the Companies Act 2006.
The directors have also chosen to prepare 
the parent company financial statements in 
accordance with Financial Reporting Standard 
101 Reduced Disclosure Framework. Under 
company law the directors must not approve 
the financial statements unless they are 
satisfied that they give a true and fair view 
of the state of affairs of the Company and 
of the profit or loss of the Company for 
that period.
In preparing the parent company financial 
statements, the directors are required to 
select suitable accounting policies and then 
apply them consistently:
•	 make judgements and accounting estimates 
that are reasonable and prudent;
•	 state whether applicable UK Accounting 
Standards have been followed, subject 
to any material departures disclosed and 
explained in the financial statements; and
•	 prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.
In preparing the Group financial statements, 
International Accounting Standard 1 
requires that directors:
•	 properly select and apply accounting policies;
•	 present information, including accounting 
policies, in a manner that provides 
relevant, reliable, comparable and 
understandable information;
•	 provide additional disclosures 
when compliance with the specific 
requirements in IFRS Standards are 
insufficient to enable users to understand 
the impact of particular transactions, 
other events and conditions on the 
entity’s financial position and financial 
performance; and
•	 make an assessment of the Group’s ability 
to continue as a going concern.
The directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Company’s 
transactions and disclose with reasonable 
accuracy at any time the financial position 
of the Company and enable them to ensure 
that the financial statements comply with 
the Companies Act 2006. They are also 
responsible for safeguarding the assets of 
the Company and hence for taking reasonable 
steps for the prevention and detection of 
fraud and other irregularities.
The directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the 
United Kingdom governing the preparation 
and dissemination of financial statements 
may differ from legislation in other jurisdictions.
Responsibility statement
We confirm that to the best of our knowledge:
•	 the financial statements, prepared in 
accordance with the relevant financial 
reporting framework, give a true and fair 
view of the assets, liabilities, financial 
position and profit or loss of the Company 
and the undertakings included in the 
consolidation taken as a whole;
•	 the strategic report includes a fair review 
of the development and performance 
of the business and the position of 
the Company and the undertakings 
included in the consolidation taken as 
a whole, together with a description of 
the principal risks and uncertainties that 
they face; and
•	 The Annual Report and Accounts, 
taken as a whole, are fair, balanced 
and understandable and provide the 
information necessary for shareholders 
to assess the Company’s position and 
performance, business model and strategy.
This responsibility statement was approved 
by the Board of directors on 29 April 2024 
and is signed on its behalf by:
By order of the Board
Dominic Paul
Chief Executive
Hemant Patel
Chief Financial Officer

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INDEPENDENT LIMITED ASSURANCE REPORT 
to the Directors of Whitbread Group PLC
The Directors of Whitbread 
Plc (‘Entity’) engaged us to 
provide limited assurance on 
the Subject Matter Information 
defined below.
Our assurance conclusion does not extend 
to information in respect of earlier periods, 
or to any other information included in, or 
linked from, the Report.
Our limited assurance 
conclusion
Based on the work we have performed, as 
outlined in the ‘Summary of work performed’ 
section of our report, and the evidence we 
have obtained, nothing has come to our 
attention that causes us to believe that the 
Subject Matter Information, as defined below, 
has not been prepared, in all material respects, 
in accordance with the Applicable Criteria, 
as defined below.
This conclusion is to be read in the context 
of what we say in the remainder of our report, 
in particular the ‘inherent limitations’ and ‘use 
and distribution of our report’ explained below.
Subject Matter Information
The Subject Matter Information comprises 
of the Force for Good metrics for the financial 
year ending the 29 February 2024 in the 
Annual Report and the Force for Good 
report (‘Report’). The Force for Good 
metrics in scope of our assurance are 
detailed in Appendix A.
The scope of our work was limited to the 
provision of limited assurance over the 
Subject Matter Information.
Applicable Criteria
The criteria used to measure or evaluate the 
underlying subject matter (‘Underlying 
Subject Matter’) are in the 2024 Basis of 
Preparation (‘Applicable Criteria’). The 
Subject Matter Information needs to be 
read and understood together with the 
Applicable Criteria, which the Entity is 
solely responsible for selecting 
and applying.
Inherent limitations
The absence of a significant body of 
established practice on which to draw to 
evaluate and measure non-financial 
information allows for different, but 
acceptable evaluation and measurement 
techniques and can affect comparability 
between entities and over time. The 
precision of different measurement 
techniques may also vary.
Non-financial information is subject to more 
inherent limitation than financial 
information, given the characteristics of the 
underlying subject matter and the methods 
used for determining such information.
Directors’ responsibilities
The Directors of Whitbread are responsible for:
•	 designing, implementing and maintaining 
internal controls to enable the preparation 
and presentation of Subject Matter 
Information that is free from material 
misstatement, whether due to fraud or error;
•	 selecting and/or establishing suitable 
Applicable Criteria for preparing the Subject 
Matter Information;
•	 preparing, measuring and presenting the 
Subject Matter Information in accordance 
with the Applicable Criteria;
•	 referring to or describing in the Subject 
Matter Information the Applicable Criteria 
used and, when it is not readily apparent 
from the engagement circumstances, the 
person(s) responsible for developing the 
Applicable Criteria; and
•	 the content and preparation of the 
Subject Matter Information, including 
adjustments to comparative year 
greenhouse gas emissions footprint, 
and the associated intensity metric and 
reduction percentage, as compared to 
the FY16/17 base year.
Our responsibilities
Our responsibility is to independently 
express a limited assurance conclusion on 
the Subject Matter Information based on 
the procedures we have performed and the 
evidence we have obtained.
We are also responsible for:
•	 planning and performing the engagement 
to obtain limited assurance about 
whether anything has come to our 
attention that causes us to believe that the 
Subject Matter Information is not prepared, 
in all material respects, in accordance 
with the Applicable Criteria;
•	 assessing the suitability of the 
Applicable Criteria and whether they 
exhibit the characteristics of relevance, 
completeness, reliability, neutrality 
and understandability;
•	 forming an independent conclusion, 
based on the work we have performed 
and the evidence we have obtained; and
•	 reporting our conclusion to the Directors 
of Whitbread.
Professional standards applied 
and level of assurance
We performed a limited assurance engagement 
in accordance with International Standard 
on Assurance Engagements (‘ISAE’) 3000 
(Revised) ‘Assurance Engagements Other 
Than Audits or Reviews of Historic Financial 
Information’ issued by the International 
Auditing and Assurance Standards Board 
(‘IAASB’) and, in respect of the GHG Statement, 
in accordance with International Standard 
on Assurance Engagements (‘ISAE’) 3410 
‘Assurance Engagements on Greenhouse 
Gas Statements’, issued by the IAASB 
(‘ISAE 3410’). These standards require that 
we plan and perform our engagement to 
obtain limited assurance about whether 
anything has come to our attention that 
causes us to believe the Subject Matter 
Information has not been prepared, in all 
material respects, in accordance with the 
Appliable Criteria.
A limited assurance engagement undertaken 
in accordance with ISAE 3410 involves 
assessing the suitability in the circumstances 
of the Entity’s use of the Applicable Criteria 
as the basis for the preparation of the 
Greenhouse Gas Statement, assessing 
the risks of material misstatement of the 
Greenhouse Gas Statement whether due to 
fraud or error, responding to the assessed 
risks as necessary in the circumstances, 
and evaluating the overall presentation of 
the Greenhouse Gas Statement.

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Professional standards applied 
and level of assurance continued
A ‘limited assurance’ engagement is 
substantially less in scope than a reasonable 
assurance engagement in relation to both the 
risk assessment procedures, including an 
understanding of internal control, and the 
procedures performed in response to the 
assessed risks. The procedures performed 
in a limited assurance engagement vary in 
nature and timing from, and are less in 
extent than for, a reasonable assurance 
engagement. As a result, the level of 
assurance obtained in a limited assurance 
engagement is substantially lower than the 
assurance that would have been obtained 
had a reasonable assurance engagement 
been performed. Accordingly, we do not 
express a reasonable assurance opinion 
about whether the Subject Matter Information 
has been prepared, in all material respects, 
in accordance with the Applicable Criteria.
Our independence and 
quality control
We have complied with the independence 
and other ethical requirements of the ethical 
pronouncements in the Institute of Chartered 
Accountants in England and Wales (‘ICAEW’) 
Code of Ethics which are founded on the 
fundamental principles of integrity, objectivity, 
professional competence and due care, 
confidentiality and professional behaviour 
that are at least as demanding as the applicable 
provisions of the IESBA International Code 
of Ethics for Professional Accountants.
RSM applies the International Standard 
on Quality Management (UK) 1 ‘Quality 
Management for Firms that Perform Audits 
or Reviews of Financial Statements, or other 
Assurance or Related Services Engagements’ 
(‘ISQM (UK) 1’), which requires RSM to 
design, implement and operate a system of 
quality management including policies 
or procedures regarding compliance 
with ethical requirements, professional 
standards and applicable legal and 
regulatory requirements.
Summary of work performed
The work we perform depends on our 
professional judgment and included 
inquiries, observation of processes 
performed, inspection of documents, 
analytical procedures, recalculation, 
reperformance and confirmations.
We are required to obtain an understanding 
of the Underlying Subject Matter, the Entity, 
its environment and the internal controls 
relevant to the Underlying Subject Matter, 
sufficient to identify the risk of material 
misstatement of the Subject Matter 
Information and to design and perform 
procedures to address the assessed risks of 
material misstatement in order to obtain 
sufficient appropriate evidence to support 
our limited assurance conclusion.
In doing so, we:
•	 made inquiries of Whitbread’s management 
about the control environment, information 
systems and results of Whitbread’s risk 
assessment process;
•	 considered the suitability for the engagement 
circumstances of Whitbread’s use of 
the Applicable Criteria as the basis for 
preparing the Subject Matter Information;
•	 assessed the appropriateness of the 
Subject Matter which is measured or 
evaluated against the Applicable Criteria;
•	 performed limited substantive testing 
on a selective basis of the Underlying 
Subject Matter to check that the 
information had been appropriately 
measured, recorded, collated, and 
reported, including:
•	 undertook site visits at a selection of 
Whitbread’s Hotels;
•	 agreed or reconciled the Subject Matter 
to underlying records;
•	 reviewed the data collection and 
consolidation processes used to 
compile the Subject Matter, including 
the data scope and reporting boundaries;
•	 agreed a selection of the Subject 
Matter to corresponding source 
documents, including third party data;
•	 reperformed calculation of the 
Subject Matter;
•	 vouched emission factors used to 
independent external sources;
•	 performed analytical procedures by 
comparing year on year movements and 
making inquiries of management to obtain 
explanations for significant differences 
from our developed expectations;
•	 evaluated whether the Subject Matter 
Information adequately refers to the 
Applicable Criteria; and
•	 considered the disclosure and presentation 
of the Subject Matter Information.
In addition to the work performed over 
the Subject Matter Information for 2024, 
whilst not forming part of our opinion, 
we have assessed the appropriateness of 
the adjustments made to the prior year 
comparative greenhouse gas emissions 
footprint, and the associated intensity 
metric and reduction percentage as compared 
to the FY16/17 base year, including 
reperformance of selected calculations.
Other information
The other information comprises the 
information included in the Report, other 
than the Subject Matter Information and our 
limited assurance report thereon. The Directors 
are responsible for the other information 
contained within the Report. Our limited 
assurance conclusion does not cover the 
other information and we do not express 
any form of assurance conclusion thereon.
Our responsibility is to read the other 
information to identify material inconsistencies, 
if any, with the Subject Matter Information 
or our limited assurance report. If, on reading 
the other information, we identify such material 
inconsistencies or become aware of a material 
misstatement of fact in that other information 
that is unrelated to matters appearing in the 
Subject Matter Information or our limited 
assurance report, we discuss the matter 
with the Directors and take further action 
as appropriate.
Use and distribution of our report
This report, including our conclusion, has 
been prepared solely for the confidential 
use of the Directors of Whitbread in accordance 
with our engagement letter dated 13 September 
and for no other purpose. To the fullest 
extent permitted by law, we do not accept 
or assume responsibility to anyone other 
than the Directors of Whitbread as a body 
and Whitbread for our work, for this limited 
assurance report or for the conclusions we 
have formed.
INDEPENDENT LIMITED ASSURANCE REPORT CONTINUED
to the Directors of Whitbread Group PLC

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Appendix A: Subject Matter Information
The Subject Matter Information subject to limited assurance procedures is set out below. The Subject Matter Information are the reported 
results for selected Force for Good performance measures for the 2024 reporting period. Whitbread’s Basis of Preparation 2024 lists out 
the Force for Good performance measures, and reported results, as well as the Reporting Criteria used to prepare and report on the 
Subject Matter Information.
Pillar
Force for Good performance measure
2024 reported performance measure 
(Subject Matter Information)
Opportunity
In our leadership population*:
39.8% of female representation
9.1% of ethnic minority representation
*	 Leadership community is defined by all roles at grades C20+ 
that are UK based.
In our leadership population*:
39.8% of female representation
9.1% of ethnic minority representation
*	 Leadership community is defined by all roles at grades C20+ 
that are UK based.
Opportunity
340 employees completing apprenticeship scheme in the year
340 employees completing apprenticeship scheme in the year
Opportunity
60% of promotions within Operations Management teams 
were internal
60% of promotions within Operations Management teams 
were internal
Opportunity
In our workforce population:
% of female representation:
Female	
	
	
64.3%
Male	
	
	
35.7%
% of ethnic minority representation:
Asian/Asian British		
8.3%
Black/African	
	
4.3%
Mixed Ethnic	
	
4.6%
White	
	
	
73.7%
No Record	
	
7.7%
Prefer not to say	
	
1.4%
In our workforce population:
% of female representation:
Female	
	
	
64.3%
Male	
	
	
35.7%
% of ethnic minority representation:
Asian/Asian British		
8.3%
Black/African	
	
4.3%
Mixed Ethnic	
	
4.6%
White	
	
	
73.7%
No Record	
	
7.7%
Prefer not to say	
	
1.4%
Opportunity
% of positive response to the question from our internal 
survey – ‘Would you recommend Whitbread as a place 
to work’ 
UK Operations:	
	
77.5%
UK Support Centre:	
71.3%
% of positive response to the question from our internal 
survey – ‘Would you recommend Whitbread as a place 
to work’ 
UK Operations:	
	
77.5%
UK Support Centre:	
71.3%
Community
£2,388,767 raised for the charity partner Great Ormond Street 
in the financial year
£2,388,767 raised for the charity partner Great Ormond Street 
in the financial year
Community
19.85% salt reduction based on 2017 baseline
19.85% salt reduction based on 2017 baseline
Community
24.1% sugar reduction based on 2021 baseline
24.1% sugar reduction based on 2021 baseline
Community
4.3% calorie reduction based on 2017 baseline
4.3% calorie reduction based on 2017 baseline
Responsibility
100% of whole shell eggs sourced from cage free sources
100% of whole shell eggs sourced from cage free sources
Responsibility
75% of eggs used as ingredients sourced from cage free hens* 
*	 Relates to Whitbread own recipes only.
75.2% of eggs used as ingredients sourced from cage free hens* 
*	 Relates to Whitbread own recipes only.
This report is released to the Directors on 
the basis that it shall not be copied, referred 
to or disclosed (in whole or in part) or used, 
distributed or made available (in whole or in 
part) to any other party (save as otherwise 
permitted by agreed written terms), without 
our express prior written consent. Without 
assuming or accepting any responsibility or 
liability in respect of this report to any party 
other than the Directors of Whitbread as a 
body and Whitbread Plc, we acknowledge 
that the Directors may choose to make this 
report publicly available. Any other party 
that chooses to rely on this report (or any 
part of it) will do so at their own risk and 
RSM UK neither owes nor accepts any 
responsibility or duty to those parties, and 
shall not be liable for any loss, damage or 
expense of whatever nature caused by their 
reliance on this report for any purpose or in 
any context.
Signed
RSM UK Risk Assurance Services LLP
25 Farringdon Street, London,
EC4A 4AB
29 April 2024

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GOVERNANCE
Pillar
Force for Good performance measure
2024 reported performance measure 
(Subject Matter Information)
Responsibility
100% of our raw beef range in the UK is produced to a 
recognised farm assurance scheme in its country of origin
100% of our raw beef range in the UK is produced to a 
recognised farm assurance scheme in its country of origin
Responsibility
100% of suppliers’* risk assessed for human rights risks**
*	 100% of suppliers receive a country risk assessment but 
only suppliers over £10,000 in annual spend receive both 
assessments.
**	Assessments are based on both the supplier’s country of 
operation and associated sector risk.
100% of suppliers’* risk assessed for human rights risks**
*	 100% of suppliers receive a country risk assessment but only 
suppliers over £10,000 in annual spend receive both 
assessments.
**	Assessments are based on both the supplier’s country of 
operation and associated sector risk.
Responsibility
10% food waste reduction based on 2018/2019 baseline 
year data
10.02% food waste reduction based on 2018/2019 baseline 
year data
Responsibility
Scope 1 and 2 greenhouse gas (GHG) footprint – 71,372 tonnes
Scope 1 and 2 greenhouse gas (GHG) footprint – 71,372 tonnes
Responsibility
Scope 1 and 2 GHG reductions based on intensity metrics 
based on 2016/2017 baseline year data – 54.9%
Scope 1 and 2 GHG reductions based on intensity metrics 
based on 2016/2017 baseline year data – 54.96%
Responsibility
10.1% reduction in water use per person since 2019/2020
10.10% reduction in water use per person since 2019/2020
RSM UK Risk Assurance Services LLP
Two Humber Quays
Wellington Street West
Hull
HU1 2BN
United Kingdom
T +44 (0)1482 607 200
rsmuk.com
INDEPENDENT LIMITED ASSURANCE REPORT CONTINUED
to the Directors of Whitbread Group PLC
Appendix A: Subject Matter Information continued

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INDEPENDENT AUDITOR’S REPORT
To the members of Whitbread PLC
Report on the audit of the financial statements
1. Opinion
In our opinion:
•	 the financial statements of Whitbread plc (the ‘parent company’) and its subsidiaries (the 
‘Group’) give a true and fair view of the state of the Group’s and of the parent company’s 
affairs as at 29 February 2024 and of the Group’s profit for the year then ended;
•	 the Group financial statements have been properly prepared in accordance with United 
Kingdom adopted international accounting standards;
•	 the parent company financial statements have been properly prepared in accordance 
with United Kingdom Generally Accepted Accounting Practice, including Financial 
Reporting Standard 101 “Reduced Disclosure Framework”; and
•	 the financial statements have been prepared in accordance with the requirements of the 
Companies Act 2006.
We have audited the financial statements which comprise:
•	 the consolidated income statement;
•	 the consolidated statement of comprehensive income;
•	 the consolidated and parent company statements of changes in equity;
•	 the consolidated and parent company balance sheets;
•	 the consolidated cash flow statement;
•	 the notes to the consolidated financial statements 1 to 35; and
•	 the notes to the parent company financial statements 1 to 9.
The financial reporting framework that has been applied in the preparation of the Group 
financial statements is applicable law and United Kingdom adopted international accounting 
standards. The financial reporting framework that has been applied in the preparation of 
the parent company financial statements is applicable law and United Kingdom Accounting 
Standards, including FRS 101 “Reduced Disclosure Framework” (United Kingdom Generally 
Accepted Accounting Practice).
2. Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs 
(UK)) and applicable law. Our responsibilities under those standards are further described 
in the auditor’s responsibilities for the audit of the financial statements section of our report. 
We are independent of the Group and the parent company in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including 
the Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard as applied to listed public 
interest entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements. The non-audit services provided to the Group and parent company for 
the year are disclosed in note 5 to the financial statements. We confirm that we have not 
provided any non-audit services prohibited by the FRC’s Ethical Standard to the Group or 
the parent company.
We believe that the audit evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion.
3. Summary of our audit approach
Key audit matters
The key audit matter that we identified in the current year was:
•	 Impairment and impairment reversals of property, plant and 
equipment and right-of-use assets:
•	 Sites impacted by the plan to optimise the Food and 
Beverage (“F&B”) offering, referred to as Accelerating 
Growth Programme (“AGP”); and
•	 Sites in Germany 
Materiality
We have determined materiality for the Group financial statements 
to be £28.0 million (2023: £20.0 million), which represents 5.0% of 
adjusted profit before tax and 6.2% of statutory profit before tax.
Scoping
We focused our Group audit scoping primarily on all significant 
trading entities at Premier Inn in the UK and Group head office, 
with specified audit procedures performed on certain financial 
statement line items for the Germany business. These locations 
account for 93.0% of the Group’s revenues.
Significant changes in 
our approach
There were no significant changes in our overall approach in 
the current year. We continued to identify a key audit matter in 
relation to impairment and impairment reversals of property, 
plant and equipment and right-of-use assets, however the focus 
in the current year has been adjusted to reflect key changes in 
the business (being sites impacted by the AGP and performance 
of the German business). 

Whitbread PLC Annual Report and Accounts 2023/24
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FINANCIAL STATEMENTS
INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of Whitbread PLC
Report on the audit of the financial statements continued
4. Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going 
concern basis of accounting in the preparation of the financial statements is appropriate.
Our evaluation of the directors’ assessment of the Group’s and parent company’s ability to 
continue to adopt the going concern basis of accounting included:
•	 Obtained an understanding of the processes and controls underpinning directors 
forecasting of financial performance and cashflow;
•	 Obtained confirmation of the financing facilities including nature of facilities, repayment 
terms and covenants;
•	 Assessed the reasonableness of the assumptions used in business plan and considered 
the impact of the cost of living crisis and macroeconomic environment;
•	 Tested the clerical accuracy and assessed the models used to the prepare the business 
plans; this work included obtaining an understanding of the relevant controls over 
directors model;
•	 Considered the amount of headroom in the business plans with regards to liquidity 
and covenants;
•	 Assessed the sensitivity of the headroom in directors business plans; and 
•	 Assessed the appropriateness of the Group’s disclosure concerning the going concern 
basis of preparation.
Based on the work we have performed, we have not identified any material uncertainties 
relating to events or conditions that, individually or collectively, may cast significant doubt 
on the Group’s and parent company’s ability to continue as a going concern for a period of 
at least twelve months from when the financial statements are authorised for issue.
In relation to the reporting on how the Group has applied the UK Corporate Governance 
Code, we have nothing material to add or draw attention to in relation to the directors’ 
statement in the financial statements about whether the directors considered it appropriate 
to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the directors with respect to going concern 
are described in the relevant sections of this report.
5. Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most 
significance in our audit of the financial statements of the current period and include the 
most significant assessed risks of material misstatement (whether or not due to fraud) that 
we identified. These matters included those which had the greatest effect on: the overall 
audit strategy; the allocation of resources in the audit; and directing the efforts of the 
engagement team.
These matters were addressed in the context of our audit of the financial statements as a 
whole, and in forming our opinion thereon, and we do not provide a separate opinion on 
these matters.
5.1. Impairment and impairment reversals of property, plant and equipment and 
right-of-use assets
Key audit 
matter 
description
As described in Note 14 (Impairment), Note 13 (Property, plant and equipment), 
and Note 22 (Lease Agreements), the Group held £4,627.9 million 
(2023: £4,554.2 million) of Property, plant and equipment and £3,597.0 million 
(2023: £3,504.6) of Right-of-use assets at 29 February 2024. 
Under IAS 36 Impairment of Assets (IAS 36), the Group is required to 
complete an impairment review of its site portfolio where there are 
indicators of impairment.
Sites impacted by the plan to optimise the Food and Beverage (“F&B”) 
offering, referred to as Accelerating Growth Programme (“AGP”)
In the current year, as part of the AGP, a number of F&B sites will be 
disposed of (through agreed transactions or future sales) with further 
sites being converted into new hotel rooms. The impact of these strategy 
changes has led to an increase in the judgement and complexity in the 
impairment assessment relating to these sites. The Group has recognised 
a total impairment charge of £84.3m and reversal of impairment of £7.3m 
relating to the sites impacted by the AGP.    
Sites in Germany
In Germany, the business has updated its cash flow assumptions in the 
current period to reflect its position in the market as it looks to increase its 
brand presence and the expected performance of the business going forward. 
Impairment losses of £32.2 million (2023: £30.8 million) have been recognised 
across these specific sites.   

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Key audit 
matter 
description 
continued
Overall
The net impairment charge for the year of £107.5 million (£75.3 million from 
the UK impairment assessment and £32.2 million from the Germany 
impairment assessment) has been recognised through the consolidated 
income statement, within Adjusting items (Note 6).
Estimation and judgements are required in determining the recoverable 
amount of the Group’s portfolio of sites. There is a risk that the carrying 
value of sites (including the Property, Plant and Equipment and Right-of-use 
assets) may be higher than the recoverable amount, which would indicate 
an impairment is required. There is also a risk that the recoverable value of 
previously impaired sites is higher than the carrying value, which would 
indicate an impairment reversal is required. Where an impairment review is 
performed, the recoverable amount is determined based on the higher of 
‘value-in-use’ or ‘fair value less costs of disposal’ (which is determined 
through the use of either a discounted cash flow method using a market 
based discount rate or an industry valuation methodology).
For sites which are planned for disposal as part of the AGP, Management 
has determined that a portion of these sites meet the classification criteria 
as held for sale per IFRS 5 Non-current Assets Held for Sale and 
Discontinued Operations (“IFRS 5”). When sites are held for sale, they must 
be held at the lower of carrying amount and fair value less costs to sell, with 
any impairment or impairment reversal recognised. The fair value has been 
determined based on current prices in an active market for similar 
properties.
Report on the audit of the financial statements continued
5. Key audit matters continued
5.1. Impairment and impairment reversals of property, plant and equipment and 
right-of-use assets
Estimates and judgements are required in assessing the appropriate 
treatment under IAS 36, IFRS 5 and IFRS 13 Fair Measurement (“IFRS 13”), 
which are set out below:
•	 Determining the cash-generating units (“CGUs”) that show indicators 
of impairment or impairment reversal. A CGU is determined to be each 
individual trading outlet; 
•	 Calculation of the appropriate discount and long-term growth rates; 
•	 Estimates of future trading earnings and cash flow projections, including 
the impact of changes caused by the committed actions of the AGP;
•	 Assessing whether sites to be disposed of as part of AGP meet the criteria 
of held for sale as per IFRS 5;
•	 Estimating the fair value of property assets to be disposed of;
•	 Assessing the future growth profile of sites which have not yet 
reached maturity;
•	 Considering the appropriateness of the valuation methodology, as well as 
inputs to these; and
•	 Estimating a reasonable possible change in assumptions for the purpose 
of sensitivity analysis. 
The Group’s accounting policy on impairment, the critical judgements and 
key sources of estimation uncertainty in relation to impairment testing are 
disclosed in the financial statements. In addition, Impairment testing – 
property, plant and equipment and right‑of‑use assets is also a significant 
matter considered by the Audit Committee, as discussed on page 117.

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FINANCIAL STATEMENTS
INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of Whitbread PLC
How the 
scope of our 
audit 
responded to 
the key audit 
matter
In response to the identified key audit matter, the following audit 
procedures have been performed:
•	 Obtained an understanding of the key controls relating to the 
impairment review process and determination of cash flow forecasts; 
•	 Challenged the valuation methodologies adopted to identify impairment 
indicators, including the consistency of these with the requirements of 
IAS 36, IFRS 5 and IFRS 13;
•	 Tested the mechanical accuracy of the impairment models, with input 
from our analytics and modelling specialists; 
•	 Assessed the completeness of CGUs displaying impairment indicators 
or impairment reversal indicators by challenging a sample of CGUs for 
which no indicators had been identified; 
•	 Assessed the appropriateness of the discount rates applied in 
conjunction with our internal valuation specialists and compared the 
rates applied with our internal benchmarking data;
•	 Performed testing on a sample of sites where impairment had been 
recognised, sites where impairment had been indicators identified, 
but no impairment recognised and sites which indicated an impairment 
reversal was required; we challenged the individual circumstances of 
these sites and whether the rationale for conclusion was appropriate. 
In order to perform this assessment, we reviewed the trading history 
of the site, understood its current performance with reference to 
market data and challenged the appropriateness of UK‑wide forecasts 
being applied, where appropriate; 
•	 Assessed the sensitivity analysis performed by management; and 
•	 Assessed the completeness and accuracy of disclosures within the 
financial statements with reference to relevant IFRS requirements. 
In addition to the above, we have performed the following procedures in 
response to sites impacted by the AGP: 
•	 Assessed the appropriateness of forecast cash flows (including the 
impact of AGP) through comparison to board approved plans with 
reference to historical forecasting accuracy and external market data 
(such as industry forecasts); 
Report on the audit of the financial statements continued
5. Key audit matters continued
5.1. Impairment and impairment reversals of property, plant and equipment and 
right-of-use assets
•	 Assessed the appropriateness of the fair value of property assets to 
be disposed of in conjunction with our internal real estate specialists 
and compared valuations to external comparable transactions or offers 
received; and
•	 Assessed whether sites to be disposed of under the AGP meet the 
criteria of held for sale as per IFRS 5.
Key 
observations
Based on the audit procedures performed, we are satisfied that the 
impairment and impairment reversals recognised in the year are 
appropriate. We consider the disclosures, including the sensitivities in 
Note 14, to be appropriate.
6. Our application of materiality
6.1. Materiality
We define materiality as the magnitude of misstatement in the financial statements that 
makes it probable that the economic decisions of a reasonably knowledgeable person 
would be changed or influenced. We use materiality both in planning the scope of our audit 
work and in evaluating the results of our work.
Based on our professional judgement, we determined materiality for the financial 
statements as a whole as follows:
Group financial statements
Parent company financial statements
Materiality
£28.0 million (2023: £20.0 million)
£23.8 million (2023: £16.6 million)
Basis for 
determining 
materiality
We have determined materiality to be 
£28.0 million, which represents 5.0% 
of adjusted profit before tax and 
6.2% of statutory profit before tax. 
Determined materiality in the prior 
year represented 4.8% of adjusted 
profit before tax and 5.3% of statutory 
profit before tax 
Materiality was determined on 
the basis of the parent 
company’s net assets. This was 
then capped at 85% of Group 
materiality. In the prior year, this 
was then capped at 85% of 
Group materiality.
Rationale for the 
benchmark 
applied
In determining the benchmark for the 
current year, we have considered the 
focus of the users of the financial 
statements on the Group’s trading 
performance and determined that 
adjusted profit before tax is the most 
appropriate benchmark. The use of 
adjusted profit before tax is consistent 
with our approach in prior year.
The entity is non-trading and 
contains an investment in all of 
the Group’s trading components 
and as a result, in line with prior 
year, we have determined 
materiality using net assets our 
benchmark for the current year.

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Report on the audit of the financial statements continued
6. Our application of materiality continued
6.1. Materiality continued
 Adjusted PBT   Group Materiality
Adjusted PBT
£561m
Group materiality £28m
Component materiality 
range £11m to £24m
Audit Committee reporting 
threshold £1.40m
6.2. Performance materiality
We set performance materiality at a level lower than materiality to reduce the probability 
that, in aggregate, uncorrected and undetected misstatements exceed the materiality for 
the financial statements as a whole.
Group financial statements
Parent company financial statements
Performance 
materiality
70% (2023: 70%) of 
Group materiality
70% (2023: 70%) of parent 
company materiality 
Basis and rationale 
for determining 
performance 
materiality
In determining performance materiality, we considered the 
following factors:
•	 Our risk assessment, including our assessment of the Group’s overall 
control environment;
•	 Our cumulative knowledge of the Group, including the nature, 
quantum and volume of corrected and uncorrected misstatements 
in prior periods.
6.3. Error reporting threshold
We agreed with the Audit Committee that we would report to the Committee all audit 
differences in excess of £1.4 million (2023: £1.0 million), as well as differences below that 
threshold that, in our view, warranted reporting on qualitative grounds. We also report to 
the Audit Committee on disclosure matters that we identified when assessing the overall 
presentation of the financial statements.
7. An overview of the scope of our audit
7.1. Identification and scoping of components
Our Group audit was scoped by obtaining an understanding of the Group and its 
environment, including Group-wide controls and assessing the risks of material 
misstatement at the Group level. 
Components were selected to provide an appropriate basis for undertaking audit work to 
address the risks of material misstatement.
Based on our assessment, we have focused our audit on the UK business, which was 
subject to full audit procedures, and performed specified audit procedures on certain 
financial statement line items in the German business. This work was performed by the 
Group audit team, with the assistance of component auditors in Germany. In terms of 
coverage, we have performed full audit scope procedures covering 93.0% of the Group’s 
revenues and 99.8% of total assets within the Group. For the UK business, component 
materiality was assessed at £26.6m and for Germany this was assessed at £11.2m.
At the Group level, we also tested the consolidation process and carried out analytical 
review procedures to confirm our conclusion that there were no significant risks of material 
misstatement of the aggregated financial information of the remaining components not 
subject to audit or specified audit procedures. We have also performed analytical review 
procedures on other wholly owned and joint venture businesses.
 Review at group level	
	7%
 Full audit scope	
	93%
 Review at group level	
	0%
 Full audit scope	
	100%
Revenue
Total assets

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FINANCIAL STATEMENTS
INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of Whitbread PLC
Report on the audit of the financial statements continued
7. An overview of the scope of our audit continued
7.2. Our consideration of the control environment
The Whitbread IT landscape contains a number of IT systems, applications and tools used 
to support business processes and for reporting. In line with our scoping of components 
(refer to section 7.1) our work in relation to IT controls focuses on the UK component. We 
perform an independent risk assessment of the systems, applications and tools to determine 
those which are of greatest relevance to the Group’s financial reporting, including those 
that contain system configured automated controls that host financially relevant data and 
associated reports. In addition, we tested the relevant manual business controls alongside 
the automated controls. 
With involvement from our IT specialists, we performed testing of General IT Controls 
(“GITCs”) of these systems, typically covering controls over user access management, 
change management and interfaces with other systems relating to in scope IT systems 
(including Oracle Fusion) as well as controls over key reports generated from the IT systems 
and their supporting infrastructure (database and operating system). We also performed 
certain procedures over the new hotel management system implemented this year.
In order to evaluate IT controls, we performed walkthrough procedures of relevant controls 
in key business cycles, including revenue, property, plant and equipment, intangible assets 
and expenditure (processed through Oracle Fusion) to understand whether the purpose of 
the control was effectively designed to address the IT related risk. We then performed 
testing of the relevant controls across the audit period, to determine whether the control 
had been consistently applied as designed. 
Our procedures enabled us to place reliance on IT controls, as planned, in the audit 
approach across a number of business cycles, where audit quality and effectiveness are 
enhanced by doing so. Based on the testing performed, we adopted a controls reliance 
approach over the processes supporting revenue, expenditure (processed through Oracle 
Fusion), additions to property plant and equipment and intangible assets.
7.3. Our consideration of climate-related risks
As described on pages 74 and 97, the Group has assessed the risks and opportunities 
associated with various future climate-related scenarios. The Group’s full Task Force on 
Climate-Related disclosures report outlines the process they have taken to identify the 
principal climate-related issues which have affected and will potentially affect the business. 
We have considered the Group’s assessment of the impact of these risks and the opportunities 
on the financial statements and their conclusion that there is no material impact on the 
financial performance and position of the Group (as described in Note 2 to the 
financial statements). 
As part of our risk assessment procedures, we have performed the following: 
•	 Obtained an understanding of the Group’s process and controls in considering the 
impact of climate risks;
•	 Performed enquiries of management and those charged with governance to understand 
the impact of climate-related risks;
•	 Assessed whether the risks identified by the entity are complete and consistent with our 
understanding of the entity;
•	 Performed a review of the climate change risk assessment and related documentation 
prepared by management and read the Task Force on Climate-related financial disclosures 
report on page 74 to consider whether they are materially consistent with the financial 
statements and our knowledge obtained in the audit; and
•	 Evaluated whether appropriate disclosures have been made in relation to climate-related 
risks in the financial statements.
7.4. Working with other auditors
The Group audit team is responsible for the scope and direction of the audit process and 
provides direct oversight, review and coordination of our component audit teams. During 
the current year we engaged component auditors from the Deloitte member firm in Germany 
to perform specific procedures on the German entities. This approach allowed us to engage 
local auditors who have appropriate knowledge of local regulations to perform this audit 
work. We issued detailed instructions to the component auditor and directed and 
supervised their work.
We interacted regularly with the component Deloitte team during each stage of the audit 
and reviewed key working papers. We maintained continuous and open dialogue with our 
component teams in addition to holding formal meetings so that we were fully aware of 
their progress and results of their procedures.
8. Other information
The other information comprises the information included in the annual report, strategic 
report on pages 2 to 74 and the governance reports on pages 98 to 149, other than the 
financial statements and our auditor’s report thereon. The directors are responsible for the 
other information contained within the annual report.
Our opinion on the financial statements does not cover the other information and, except 
to the extent otherwise explicitly stated in our report, we do not express any form of 
assurance conclusion thereon.
Our responsibility is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the financial statements or our knowledge 
obtained in the course of the audit, or otherwise appears to be materially misstated.

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Report on the audit of the financial statements continued
8. Other information continued
If we identify such material inconsistencies or apparent material misstatements, we are 
required to determine whether this gives rise to a material misstatement in the financial 
statements themselves. If, based on the work we have performed, we conclude that there 
is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
9. Responsibilities of directors
As explained more fully in the directors’ responsibilities statement, the directors are responsible 
for the preparation of the financial statements and for being satisfied that they give a true 
and fair view, and for such internal control as the directors determine is necessary to enable 
the preparation of financial statements that are free from material misstatement, whether 
due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the 
Group’s and the parent company’s ability to continue as a going concern, disclosing as 
applicable, matters related to going concern and using the going concern basis of 
accounting unless the directors either intend to liquidate the Group or the parent company 
or to cease operations, or have no realistic alternative but to do so.
10. Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements 
as a whole are free from material misstatement, whether due to fraud or error, and to issue 
an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always 
detect a material misstatement when it exists. Misstatements can arise from fraud or error 
and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these 
financial statements.
A further description of our responsibilities for the audit of the financial statements is 
located on the FRC’s website at: www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditor’s report.
11. Extent to which the audit was considered capable of detecting irregularities, 
including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. 
We design procedures in line with our responsibilities, outlined above, to detect material 
misstatements in respect of irregularities, including fraud. The extent to which our 
procedures are capable of detecting irregularities, including fraud is detailed below. 
11.1. Identifying and assessing potential risks related to irregularities
In identifying and assessing risks of material misstatement in respect of irregularities, 
including fraud and non-compliance with laws and regulations, we considered the following:
•	 the nature of the industry and sector, control environment and business performance 
including the design of the Group’s remuneration policies, key drivers for directors’ 
remuneration, bonus levels and performance targets;
•	 results of our enquiries of management, internal audit, the directors and the audit 
committee about their own identification and assessment of the risks of irregularities, 
including those that are specific to the Group’s sector; 
•	 any matters we identified having obtained and reviewed the Group’s documentation of 
their policies and procedures relating to:
•	 identifying, evaluating and complying with laws and regulations and whether they were 
aware of any instances of non-compliance;
•	 detecting and responding to the risks of fraud and whether they have knowledge of 
any actual, suspected or alleged fraud; and
•	 the internal controls established to mitigate risks of fraud or non-compliance with laws 
and regulations;
•	 the matters discussed among the audit engagement team including the component audit 
team in Germany, and relevant internal specialists, including tax, valuations, pensions, IT, 
real estate, and industry specialists regarding how and where fraud might occur in the 
financial statements and any potential indicators of fraud.
As a result of these procedures, we considered the opportunities and incentives that may 
exist within the organisation for fraud and identified the greatest potential for fraud in the 
following areas: Impairment and impairment reversals of property, plant and equipment 
and right-of-use assets. In common with all audits under ISAs (UK), we are also required to 
perform specific procedures to respond to the risk of management override.
We also obtained an understanding of the legal and regulatory framework that the Group 
operates in, focusing on provisions of those laws and regulations that had a direct effect on 
the determination of material amounts and disclosures in the financial statements. The key 
laws and regulations we considered in this context included the UK Companies Act, Listing 
Rules, pensions legislation, UK corporate governance legislation and tax legislation.
In addition, we considered provisions of other laws and regulations that do not have a 
direct effect on the financial statements but compliance with which may be fundamental to 
the Group’s ability to operate or to avoid a material penalty.

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FINANCIAL STATEMENTS
INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of Whitbread PLC
Report on the audit of the financial statements continued
11. Extent to which the audit was considered capable of detecting irregularities, 
including fraud continued
11.2. Audit response to risks identified
As a result of performing the above, we identified Impairment and impairment reversals of 
property, plant and equipment and right-of-use assets as a key audit matter related to the 
potential risk of fraud. The key audit matters section of our report explains the matter in 
more detail and also describes the specific procedures we performed in response to that 
key audit matter.
In addition to the above, our procedures to respond to risks identified included the following:
•	 reviewing the financial statement disclosures and testing to supporting documentation to 
assess compliance with provisions of relevant laws and regulations described as having a 
direct effect on the financial statements;
•	 enquiring of management, the audit committee and General Counsel concerning actual 
and potential litigation and claims;
•	 performing analytical procedures to identify any unusual or unexpected relationships that 
may indicate risks of material misstatement due to fraud;
•	 reading minutes of meetings of those charged with governance, reviewing internal audit 
reports and reviewing correspondence with relevant tax authorities; and
•	 in addressing the risk of fraud through management override of controls, testing 
the appropriateness of journal entries and other adjustments; assessing whether the 
judgements made in making accounting estimates are indicative of a potential bias; 
and evaluating the business rationale of any significant transactions that are unusual or 
outside the normal course of business.
We also communicated relevant identified laws and regulations and potential fraud risks to 
all engagement team members including internal specialists and significant component 
audit teams, and remained alert to any indications of fraud or non-compliance with laws 
and regulations throughout the audit.
Report on other legal and regulatory requirements
12. Opinions on other matters prescribed by the Companies Act 2006
In our opinion the part of the directors’ remuneration report to be audited has been 
properly prepared in accordance with the Companies Act 2006.
In our opinion, based on the work undertaken in the course of the audit:
•	 the information given in the strategic report and the directors’ report for the financial 
year for which the financial statements are prepared is consistent with the financial 
statements; and
•	 the strategic report and the directors’ report have been prepared in accordance with 
applicable legal requirements.
In the light of the knowledge and understanding of the Group and the parent company and 
their environment obtained in the course of the audit, we have not identified any material 
misstatements in the strategic report or the directors’ report.
13. Corporate Governance Statement
The Listing Rules require us to review the directors’ statement in relation to going concern, 
longer-term viability and that part of the Corporate Governance Statement relating to the 
Group’s compliance with the provisions of the UK Corporate Governance Code specified for 
our review.
Based on the work undertaken as part of our audit, we have concluded that each of the 
following elements of the Corporate Governance Statement is materially consistent with 
the financial statements and our knowledge obtained during the audit: 
•	 the directors’ statement with regards to the appropriateness of adopting the going concern 
basis of accounting and any material uncertainties identified set out on page 154;
•	 the directors’ explanation as to its assessment of the Group’s prospects, the period this 
assessment covers and why the period is appropriate set out on page 72;
•	 the directors’ statement on fair, balanced and understandable set out on page 64;
•	 the board’s confirmation that it has carried out a robust assessment of the emerging and 
principal risks set out on page 64;
•	 the section of the annual report that describes the review of effectiveness of risk 
management and internal control systems set out on page 64; and
•	 the section describing the work of the Audit Committee set out on page 116.
14. Matters on which we are required to report by exception
14.1. Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•	 we have not received all the information and explanations we require for our audit; or
•	 adequate accounting records have not been kept by the parent company, or returns 
adequate for our audit have not been received from branches not visited by us; or
•	 the parent company financial statements are not in agreement with the accounting 
records and returns.
We have nothing to report in respect of these matters.
14.2. Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain 
disclosures of directors’ remuneration have not been made or the part of the directors’ 
remuneration report to be audited is not in agreement with the accounting records and returns.
We have nothing to report in respect of these matters.

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FINANCIAL STATEMENTS
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Report on other legal and regulatory requirements continued
15. Other matters which we are required to address
15.1. Auditor tenure
Following the recommendation of the audit committee, we were appointed by members 
on 21 June 2015 to audit the financial statements for the year ending 3 March 2016 and 
subsequent financial periods. The period of total uninterrupted engagement including 
previous renewals and reappointments of the firm is 9 years, covering the years ending 3 
March 2016 to 29 February 2024.
15.2. Consistency of the audit report with the additional report to the 
Audit Committee
Our audit opinion is consistent with the additional report to the audit committee we are 
required to provide in accordance with ISAs (UK).
16. Use of our report
This report is made solely to the parent company’s members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so 
that we might state to the parent company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to anyone other than the 
parent company and the parent company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.
As required by the Financial Conduct Authority (FCA) Disclosure Guidance and 
Transparency Rule (DTR) 4.1.15R – DTR 4.1.18R, these financial statements form part of the 
Electronic Format Annual Financial Report filed on the National Storage Mechanism of the 
FCA in accordance with DTR 4.1.15R – DTR 4.1.18R. This auditor’s report provides no 
assurance over whether the Electronic Format Annual Financial Report has been prepared 
in compliance with DTR 4.1.15R – DTR 4.1.18R. 
Kate J Houldsworth FCA
(Senior statutory auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
London, UK
29 April 2024

Whitbread PLC Annual Report and Accounts 2023/24
162
FINANCIAL STATEMENTS
CONSOLIDATED INCOME STATEMENT
Year ended 29 February 2024
 
Notes
52 weeks to 29 February 2024
52 weeks to 2 March 2023
 Before
 adjusting 
items
£m
Adjusting 
items
(Note 6)
£m
Statutory
£m
Before
 adjusting
 items
£m
Adjusting
 items
(Note 6)
£m
Statutory
£m
Continuing operations
Revenue
3
2,959.9
—
2,959.9
 2,625.2 
—
 2,625.2 
Other income
4
6.7
6.9
13.6
 8.0 
 4.7 
 12.7 
Operating costs
5
(2,296.5)
(125.2)
(2,421.7)
 (2,090.5)
 (43.2)
 (2,133.7)
Impairment of loans to joint ventures
16
—
—
—
 (1.5)
—
 (1.5)
Operating profit before joint ventures
3
670.1
(118.3)
551.8
 541.2
 (38.5)
 502.7 
Share of profit from joint ventures
16
4.1
8.9
13.0
 2.3 
—
 2.3 
Operating profit
3
674.2
(109.4)
564.8
 543.5 
 (38.5)
 505.0 
Finance costs
8
(179.3)
—
(179.3)
 (166.9)
—
 (166.9)
Finance income
8
66.2
—
66.2
 36.8 
—
 36.8 
Profit before tax
3
561.1
(109.4)
451.7
 413.4 
 (38.5)
 374.9 
Tax expense
9
(159.9)
20.3
(139.6)
 (85.2)
 (10.9)
 (96.1)
Profit for the year
 
401.2
(89.1)
312.1
 328.2
 (49.4)
 278.8 
Earnings per share
(Note 10)
52 weeks to 29 February 2024
52 weeks to 2 March 2023
pence
pence
pence
pence
pence
pence
Basic 
206.9
(45.9)
161.0
 162.9 
 (24.5)
 138.4 
Diluted 
205.5
(45.6)
159.9
 161.8 
 (24.3)
 137.5 

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CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
Year ended 29 February 2024
Notes
52 weeks to
 29 February
 2024
£m
52 weeks to 
2 March
2023
£m
Profit for the year
 
312.1
278.8
Items that will not be reclassified to the income statement:
Remeasurement loss on defined benefit pension scheme
32
(188.2)
 (223.6)
Current tax on defined benefit pension scheme
9
(10.0)
 0.7 
Deferred tax on defined benefit pension scheme
9
59.5
 54.7 
 
(138.7)
 (168.2)
Items that may be reclassified subsequently to the income statement:
Net loss on cash flow hedges
25
(14.6)
 (1.3)
Deferred tax on cash flow hedges
9
4.3
—
Net gain/(loss) on hedge of a net investment
25
10.4
 (22.2)
Current tax on hedge of a net investment
9
(1.2)
 — 
Deferred tax on hedge of a net investment 
9
—
 2.1 
Cost of hedging
25
1.1
 1.1 
 
—
 (20.3)
Exchange differences on translation of foreign operations
 
(21.7)
 37.3
Current tax on exchange differences on translation of foreign operations
9
2.7
—
Deferred tax on exchange differences on translation of foreign operations
9
—
 (4.0)
 
(19.0)
 33.3 
Other comprehensive loss for the year, net of tax
 
(157.7)
 (155.2) 
Total comprehensive income for the year, net of tax
 
154.4
 123.6

Whitbread PLC Annual Report and Accounts 2023/24
164
FINANCIAL STATEMENTS
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
Year ended 29 February 2024
 
Share capital
(Note 27)
£m
Share premium
(Note 28)
£m
Capital 
redemption 
reserve
(Note 28)
£m
Retained 
earnings
(Note 28)
£m
Currency 
translation 
reserve
(Note 28)
£m
Other reserves
(Note 28)
£m
Total 
equity
£m
At 2 March 2023
 164.9 
 1,026.6 
 50.2 
 5,230.1 
 35.0 
 (2,395.4)
 4,111.4 
Profit for the year
—
—
—
312.1
—
—
312.1
Other comprehensive loss
—
—
—
(138.7)
(9.1)
(9.9)
(157.7)
Total comprehensive income
—
—
—
173.4
(9.1)
(9.9)
154.4
Ordinary shares issued on exercise of employee share options (Note 27)
0.2
5.2
—
—
—
—
5.4
Loss on ESOT shares issued
—
—
—
(6.4)
—
6.4
—
Accrued share-based payments (Note 31)
—
—
—
15.8
—
—
15.8
Tax on share-based payments
—
—
—
0.5
—
—
0.5
Equity dividends paid (Note 11)
—
—
—
(164.7)
—
—
(164.7)
Share buyback, commitment and cancellation
(13.3)
—
13.3
(603.4)
—
—
(603.4)
At 29 February 2024
151.8
1,031.8
63.5
4,645.3
25.9
(2,398.9)
3,519.4
 
Share capital
(Note 27)
£m
Share premium
(Note 28)
£m
Capital 
redemption 
reserve
(Note 28)
£m
Retained 
earnings
(Note 28)
£m
Currency 
translation 
reserve
(Note 28)
£m
Other reserves
(Note 28)
£m
Total 
equity
£m
At 3 March 2022
 164.8 
 1,024.7 
 50.2 
 5,225.3 
 24.3 
 (2,370.3)
 4,119.0 
Profit for the year
 — 
 — 
 — 
 278.8 
 — 
 — 
 278.8 
Other comprehensive (loss)/income
 — 
 — 
 — 
 (168.2)
 10.7 
 2.3 
 (155.2)
Total comprehensive income
 — 
 — 
 — 
 110.6 
 10.7 
 2.3 
 123.6 
Ordinary shares issued on exercise of employee share options (Note 27)
 0.1 
 1.9 
 — 
 — 
 — 
 — 
 2.0 
Loss on ESOT shares issued
 — 
 — 
 — 
 (4.3)
 — 
 4.3 
 — 
Accrued share-based payments (Note 31)
 — 
 — 
 — 
 17.7 
 — 
 — 
 17.7 
Tax on share-based payments
 — 
 — 
 — 
 (0.1)
 — 
 — 
 (0.1)
Equity dividends paid
 — 
 — 
 — 
 (119.1)
 — 
 — 
 (119.1)
Purchase of ESOT shares
 — 
 — 
 — 
 — 
 — 
 (31.7)
 (31.7)
At 2 March 2023
 164.9 
 1,026.6 
 50.2 
 5,230.1 
 35.0 
 (2,395.4)
 4,111.4 

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CONSOLIDATED BALANCE SHEET
At 29 February 2024
Notes
29 February 
2024
£m
2 March 
2023
£m
Assets
Intangible assets
12
185.0
 179.6 
Right-of-use assets
22
3,597.0
 3,504.6 
Property, plant and equipment
13
4,627.9
 4,554.2 
Investment in joint ventures
16
50.8
 48.2 
Derivative financial instruments
25
3.8
 — 
Defined benefit pension surplus
32
165.2
 324.7 
Total non-current assets
8,629.7
 8,611.3
Inventories
17
21.2
 21.7 
Trade and other receivables
18
119.3
 141.8 
Cash and cash equivalents
19
696.7
 1,164.8 
Total current assets
837.2
 1,328.3
Assets classified as held for sale
15
54.4
 3.2 
Total assets
 
9,521.3
 9,942.8 
Liabilities
Lease liabilities
22
155.6
 144.1 
Provisions
23
10.3
 20.2 
Derivative financial instruments
25
11.5
 — 
Current tax liabilities
10.2
 4.6 
Trade and other payables
26
670.5
 676.7 
Other financial liabilities
27
12.3
 —
Total current liabilities
870.4
 845.6
Borrowings
20
994.9
 993.4 
Lease liabilities
22
3,942.8
 3,814.3 
Provisions
23
8.3
 8.3 
Derivative financial instruments
25
4.4
 7.8 
Deferred tax liabilities
9
181.1
 158.2 
Trade and other payables
26
—
 3.8 
Total non-current liabilities
 
5,131.5
 4,985.8 
Total liabilities
6,001.9
 5,831.4 
Net assets
3,519.4
 4,111.4 
Notes
29 February 
2024
£m
2 March 
2023
£m
Equity
Share capital
27
151.8
 164.9 
Share premium
28
1,031.8
 1,026.6 
Capital redemption reserve
28
63.5
 50.2 
Retained earnings
28
4,645.3
 5,230.1 
Currency translation reserve
28
25.9
 35.0 
Other reserves
28
(2,398.9)
 (2,395.4)
Total equity
 
3,519.4
 4,111.4 
Dominic Paul	
	
	
Hemant Patel	
Chief Executive	
	
	
Chief Financial Officer	
29 April 2024	

Whitbread PLC Annual Report and Accounts 2023/24
166
FINANCIAL STATEMENTS
CONSOLIDATED CASH FLOW STATEMENT
Year ended 29 February 2024
 
Notes
52 weeks to 
29 February
 2024
£m
52 weeks to
 2 March 
2023
£m
Cash generated from operations
29
1,086.7
 996.3
Payments against provisions
(5.0)
 (2.7)
Defined benefit pension payments
32
(17.5)
 (15.7)
Interest paid – lease liabilities 
22
(154.9)
 (138.7)
Interest paid – other 
(26.3)
 (32.0)
Interest received
48.2
 22.6 
Corporation taxes paid
 
(53.3)
 (29.9)
Net cash flows from operating activities
 
877.9
 799.9
Cash flows used in investing activities
Purchase of property, plant and equipment
3
(479.9)
 (482.0)
Proceeds from disposal of property, plant and equipment
 
56.9
59.6
Investment in intangible assets
3
(28.6)
 (36.8)
Payment of deferred and contingent consideration
26
—
 (25.3)
Loans advanced to joint ventures 
16
—
 (1.5)
Distributions received from joint ventures
16
7.7
 — 
Net cash flows used in investing activities
(443.9)
 (486.0)
Cash flows used in financing activities
Proceeds from issue of shares on exercise of employee share options 
27
5.4
 2.0 
Payment of facility fees
(0.8)
 (4.2)
Net lease incentives (paid)/received
(2.7)
 3.5 
Payment of principal of lease liabilities
(147.1)
 (133.9)
Purchase of own shares for ESOT
28
—
 (31.7)
Purchase of own shares, including transaction costs
27
(591.1)
 — 
Dividends paid
11
(164.7)
 (119.1)
Net cash flows used in financing activities
 
(901.0)
 (283.4)
Net (decrease)/increase in cash and cash equivalents
21
(467.0)
 30.5 
Opening cash and cash equivalents
21
1,164.8
 1,132.4 
Foreign exchange differences
21
(1.1)
 1.9 
Closing cash and cash equivalents
19
696.7
 1,164.8 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
At 29 February 2024
1. General information and authorisation of consolidated 
financial statements
The consolidated financial statements of Whitbread PLC for the year ended 29 February 2024 
were authorised for issue by the Board of directors on 29 April 2024. Whitbread PLC is a 
public company limited by shares incorporated in the United Kingdom under the Companies 
Act and is registered in England and Wales. The Company’s ordinary shares are traded on 
the London Stock Exchange. The address of the registered office is shown on page 147.
Whitbread PLC, its subsidiaries and joint ventures, operate hotels and restaurants, located 
in the UK and internationally.
2. Accounting policies
Basis of accounting and preparation
The consolidated financial statements of Whitbread PLC and all its subsidiaries have 
been prepared in accordance with international accounting standards in conformity 
with the requirements of the Companies Act 2006 and UK-adopted international 
accounting standards.
The consolidated financial statements have been prepared on the historical cost basis, 
except for certain financial instruments that are measured at fair value at the end of each 
reporting period, assets classified as held for sale and the defined benefit pension scheme 
as explained in the accounting policies below.
The consolidated financial statements are presented in pounds sterling and all values are 
rounded to the nearest hundred thousand except when otherwise indicated. The financial year 
represents the 52 weeks to 29 February 2024 (prior financial year: 52 weeks to 2 March 2023).
Going concern 
A combination of the strong cash flows generated by the business and the significant 
available headroom on its credit facilities, support the directors’ view that the Group has 
sufficient funds available for it to meet its foreseeable working capital requirements. In 
reaching this conclusion, the directors have considered all elements of the capital allocation 
framework. The directors have also determined that, over the period of the going concern 
assessment, there is not expected to be a significant impact as a result of climate change.
The directors have therefore concluded that the going concern basis of preparation 
remains appropriate.
Changes in accounting policies
The accounting policies adopted in the preparation of these consolidated financial 
statements are consistent with those followed in the preparation of the consolidated 
financial statements for the year ended 2 March 2023, except for the adoption of the new 
standards and policies applicable for the year ended 29 February 2024. The significant 
accounting policies adopted during the year are set out below. They have been assessed 
as having minimal or no financial impact.

The Group has applied the following standards and amendments for the first time for the 
annual reporting period commencing 3 March 2023:
•	 IFRS 17 Insurance Contracts and amendments to IFRS 17 (effective for periods beginning 
on or after 1 January 2023)
•	 Amendments to IAS 12 – Deferred Tax Related to Assets and Liabilities Arising from 
a Single Transaction (effective for periods beginning on or after 1 January 2023)
•	 Amendments to IAS 8 – Definition of Accounting Estimate (effective for periods 
beginning on or after 1 January 2023)
•	 Amendments to IAS 1 – Disclosure of Accounting Policies (effective for periods beginning 
on or after 1 January 2023)
•	 Amendments to IAS 12 – International Tax Reform – Pillar Two Model Rules 
(effective immediately)
Standards issued by the IASB not effective for the current year and not early 
adopted by the Group
Whilst the following standards and amendments are relevant to the Group, they have been 
assessed as having minimal or no financial impact or additional disclosure requirements at 
this time:
•	 Amendments to IAS 1 – Classification of Liabilities as Current or Non-Current (effective 
for periods beginning on or after 1 January 2024)
•	 Amendments to IAS 1 – Non-current Liabilities with Covenants (effective for periods 
beginning on or after 1 January 2024)
•	 Amendments to IFRS 16 – Lease Liability in a Sale and Leaseback (effective for periods 
beginning on or after 1 January 2024)
•	 Amendments to IAS 7 and IFRS 7 – Supplier Finance Arrangements (effective for periods 
beginning on or after 1 January 2024)
The Group does not intend to early adopt any of these new standards or amendments.
Basis of consolidation 
The consolidated financial statements incorporate the accounts of Whitbread PLC and all its 
subsidiaries, together with the Group’s share of the net assets and results of joint ventures 
incorporated using the equity method of accounting. These are adjusted, where appropriate, 
to conform to Group accounting policies. The financial statements of significant trading 
subsidiaries are prepared for the same reporting year as the parent company.
A subsidiary is an entity controlled by the Group. Control is achieved when the Company:
•	 has power over the investee;
•	 is exposed, or has rights, to variable returns from its involvement with the investee; and
•	 has the ability to use its power to affect its returns.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
168
FINANCIAL STATEMENTS
2. Accounting policies continued
Basis of consolidation continued
The Company reassesses whether or not it controls an investee if facts and circumstances 
indicate that there are changes to one or more of the three elements of control listed above.
Apart from the acquisition of Whitbread Group PLC by Whitbread PLC in 2000/01, which 
was accounted for using merger accounting, acquisitions by the Group are accounted for 
under the acquisition method and any goodwill arising is capitalised as an intangible asset. 
The results of subsidiaries acquired or disposed of during the year are included in the 
consolidated financial statements from, or up to, the date that control passes respectively. 
All intra-Group transactions, balances, income and expenses are eliminated on consolidation. 
Unrealised losses are also eliminated, unless the transaction provides evidence of an 
impairment of the asset transferred.
Business combinations 
Acquisitions of businesses are accounted for using the acquisition method. The 
consideration transferred in a business combination is measured at fair value, which is 
calculated as the sum of the acquisition-date fair values of assets transferred by the Group, 
liabilities incurred by the Group to the former owners of the acquiree and any equity 
interest issued by the Group in exchange for control of the acquiree. Acquisition-related 
costs are recognised in the consolidated income statement as incurred.
When the consideration transferred by the Group in a business combination includes 
contingent consideration, the contingent consideration is measured at its acquisition-date 
fair value and included as part of the consideration transferred in a business combination. 
Changes in fair value of the contingent consideration that qualify as measurement period 
adjustments are adjusted retrospectively, with corresponding adjustments against goodwill. 
Measurement period adjustments are adjustments that arise from additional information 
obtained during the ‘measurement period’ (which cannot exceed one year from the 
acquisition date) about facts and circumstances that existed at the acquisition date.
Changes in the fair value of the contingent consideration at subsequent reporting dates 
that do not qualify as measurement period adjustments are recognised within finance costs 
in the consolidated income statement, unless the contingent consideration is classified 
as equity.
If the initial accounting for a business combination is incomplete by the end of the reporting 
period in which the combination occurs, the Group reports provisional amounts for the 
items for which the accounting is incomplete. Those provisional amounts are adjusted 
during the measurement period (see above), or additional assets or liabilities are recognised, 
to reflect new information obtained about facts and circumstances that existed as of the 
acquisition date that, if known, would have affected the amounts recognised as of that date.
Goodwill
Goodwill arising on acquisition is capitalised and represents the excess of the fair value of 
consideration over the value of the Group’s interest in the identifiable assets and liabilities 
of a subsidiary, at the date of acquisition. Goodwill is not amortised but reviewed for 
impairment annually, or more frequently if events or changes in circumstances indicate 
that the carrying value may be impaired. On disposal of a subsidiary, the attributable 
amount of goodwill is included in the determination of the profit or loss on disposal.
Intangible assets
Intangible assets are carried at cost less accumulated amortisation and accumulated 
impairment losses.
Intangible assets acquired separately from a business are carried initially at cost. An intangible 
asset acquired as part of a business combination is recognised at fair value, separately from 
goodwill if the asset is separable, or arises from contractual or other legal rights, and its fair 
value can be measured reliably.
Amortisation of IT software and technology is calculated on a straight-line basis over 
the estimated life which varies between three and ten years.
The carrying values are reviewed for impairment if events or changes in circumstances 
indicate that they may not be recoverable.
Software as a Service (SaaS) arrangements
SaaS arrangements are service contracts providing the Company with the right to access 
the cloud provider’s application software over the contract period. Costs incurred to configure 
or customise, and the ongoing fees to obtain access to the cloud provider’s application 
software, are recognised as operating expenses when the services are received.
Some of these costs incurred are for the development of software code that enhances 
or modifies, or creates additional capability to, existing on-premise systems and meets the 
definition of and recognition criteria for an intangible asset. These costs are recognised as 
intangible software assets and amortised over the useful life of the software on a straight‑line 
basis. The useful lives of these assets are reviewed at least at the end of each financial year, 
and any change accounted for prospectively as a change in accounting estimate.

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2. Accounting policies continued
Property, plant and equipment
Property, plant and equipment acquired separately from a business are stated at cost or 
deemed cost at transition to IFRS, less accumulated depreciation and any impairment in 
value. Gross interest costs incurred on the financing of qualifying assets are capitalised 
until the time that the assets are available for use. Property, plant and equipment acquired 
as part of a business combination are recognised at fair value. Depreciation is calculated on 
a straight-line basis over the estimated useful life of the asset as follows:
•	 freehold land is not depreciated;
•	 freehold and long leasehold buildings are depreciated to their estimated residual values 
over periods up to 50 years; and
•	 plant and equipment is depreciated over three to 25 years.
The residual values and estimated useful lives are reviewed annually.
Profits or losses on disposal of property, plant and equipment reflect the difference 
between net selling price and carrying amount at the date of disposal and are recognised 
in the consolidated income statement.
Leases
Right-of-use assets
The Group recognises right-of-use assets for hotel and restaurant properties along with 
other equipment at the commencement date of the lease (i.e. the date the underlying asset 
is available for use). Right-of-use assets are measured at cost, less any accumulated 
depreciation and impairment losses, and adjusted for any remeasurement of lease liabilities. 
The cost of right-of-use assets includes the amount of lease liabilities recognised, initial 
direct costs incurred, and lease payments made at or before the commencement date, less 
any lease incentives received. Unless the Group is reasonably certain to obtain ownership of 
the leased asset at the end of the lease term, the recognised right-of-use asset is 
depreciated over the shorter of its estimated useful life and lease term.
Lease liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured 
at the present value of lease payments to be made over the lease term. The lease payments 
include fixed payments and variable lease payments that depend on an index or a rate less 
any lease incentives receivable. Variable lease payments that do not depend on an index or 
a rate (e.g. turnover rent) are recognised as an expense in the period over which the event 
or condition that triggers the payment occurs. The Group incurs service charges on 
property leases which are non-lease components of the contract under IFRS 16 and 
therefore these charges are recorded separately within operating costs.
In calculating the present value of lease payments, the Group uses the incremental 
borrowing rate at the lease commencement date if the interest rate implicit in the lease 
is not readily determinable. Incremental borrowing rates are determined quarterly and 
depend on the country, currency and start date of the lease. The incremental borrowing 
rate is determined based on a series of inputs including: the risk-free rate based on 
Government bond rates; a country-specific risk adjustment; and a credit risk adjustment 
based on the Group’s credit rating.
After the commencement date, the amount of lease liabilities is increased to reflect 
the accretion of interest and reduced for lease payments made. In addition, the carrying 
amount of lease liabilities is remeasured if there is a modification or a change in the lease 
term. Cash outflows relating to lease interest are recorded within net cash flows from 
operating activities and cash outflows relating to principal repayments are included 
within net cash flows from financing activities in the consolidated cash flow statement.
Sale and leaseback
A sale and leaseback transaction occurs when the Group sells an asset and immediately 
reacquires the use of the same asset in the same state as sold by entering into a lease with 
the buyer. A sale occurs when control of the underlying asset passes to the buyer. A lease 
liability is recognised, the associated property, plant and equipment asset is derecognised, 
and a right-of-use asset is recognised at the proportion of the carrying value relating to 
the right retained. Any gain or loss arising therefore relates to the rights transferred to the 
buyer and development of the underlying asset. 
Impairment of non-current assets
Property, plant and equipment and right-of-use assets
The carrying values of property, plant and equipment and right-of-use assets are reviewed 
for impairment whenever events or changes in circumstances indicate that their carrying 
values may not be recoverable. Individual assets are grouped into cash-generating units 
(CGUs), for impairment purposes, at the lowest level at which there are identifiable cash 
flows that are largely independent of the cash flows of other assets.
The recoverable amount of an asset or CGU is the greater of its fair value less costs of 
disposal and value in use. For an asset that does not generate largely independent cash 
inflows, the recoverable amount is determined with reference to the CGU to which the asset 
belongs. In estimating value in use, the estimated future cash flows are discounted to their 
present value, using a pre-tax discount rate that reflects current market assessments of the 
time value of money and the risks specific to the asset. To estimate fair value less costs of 
disposal, the Group uses a number of techniques including third party valuations, market 
multiple approaches and discounted cash flows.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
170
FINANCIAL STATEMENTS
2. Accounting policies continued
Impairment of non-current assets continued
Property, plant and equipment and right-of-use assets continued
Impairment charges 
An impairment loss is recognised if the carrying amount of an asset or CGU exceeds 
its estimated recoverable amount. Impairment losses recognised in respect of CGUs are 
allocated first to reduce the carrying amount of any goodwill allocated to the units and 
then to reduce the carrying amounts of other assets in the CGU, on a pro rata basis. 
Any impairment in the values of property, plant and equipment and right-of-use assets 
is charged to the consolidated income statement within operating costs.
Impairment reversals
An assessment is made at each reporting date as to whether there is any indication that 
previously recognised impairment losses may no longer exist or may have decreased. 
If such an indication exists, the CGU’s recoverable amount is estimated. A previously 
recognised impairment loss is reversed only if there has been a change in the estimated 
future cash flows used to determine the asset’s recoverable amount since the last 
impairment loss was recognised. If that is the case, the carrying amount of the asset is 
increased to its recoverable amount. That increased amount cannot exceed the carrying 
amount that would have been determined, net of depreciation, had no impairment loss 
been recognised for the asset in prior years.
Such a reversal is recognised in the consolidated income statement. After such a reversal, 
the depreciation charge is adjusted in future periods to allocate the asset’s carrying 
amount, less any residual value, on a straight-line basis over its remaining useful life.
Central assets
For the purposes of impairment testing, all centrally held assets are allocated in line 
with IAS 36 to CGUs based on management’s view of the consumption of the asset. 
Any resulting impairment is recorded against the centrally held asset.
Goodwill
Goodwill acquired through business combinations is allocated to groups of CGUs at the 
level management monitors goodwill, which is at an operating segment level. The Group 
performs an annual review of its goodwill to ensure that its carrying amount is not greater 
than its recoverable amount. The recoverable amount is determined as the greater of fair 
value, less costs of disposal and value in use. An impairment is then made to reduce the 
carrying amount to the recoverable amount.
Investments in joint ventures
The Group assesses investments for impairment whenever events or changes in 
circumstances indicate that the carrying value may not be recoverable. If any such 
indication of impairment exists, the carrying amount of the investment is compared 
with its recoverable amount. Where the carrying amount exceeds the recoverable 
amount, the investment is written down to its recoverable amount.
Assets held for sale
Non-current assets and disposal groups are classified as held for sale only if available 
for immediate sale in their present condition and a sale is highly probable and expected 
to be completed within one year from the date of classification.
Such assets are measured at the lower of carrying amount and fair value, less the cost 
of disposal, and are not depreciated or amortised.
In accordance with IFRS 5 Non-current Assets Held for Sale and Discontinued Operations, 
the net results of discontinued operations are presented separately in the consolidated 
income statement.
Inventories 
Inventories are stated at the lower of cost and net realisable value. Cost is calculated on the 
basis of first in, first out and net realisable value is the estimated selling price less any costs 
to sell.
Provisions
Provisions are recognised when the Group has a present legal or constructive obligation as 
a result of a past event, it is probable that an outflow of resources will be required to settle 
the obligation and a reliable estimate can be made of the amount of the obligation.
Provisions are discounted to present value, using a pre-tax discount rate that reflects 
current market assessments of the time value of money and the risks specific to the liability. 
The amortisation of the discount is recognised as a finance cost.
Onerous contracts
Present obligations arising under onerous contracts are recognised and measured as 
provisions. An onerous contract is considered to exist where the Group has a contract 
under which the unavoidable costs of meeting the obligations under the contract exceed 
the economic benefits expected to be received under it.

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2. Accounting policies continued
Provisions continued
Restructuring costs
A restructuring provision is recognised when the Group has developed a detailed formal 
plan and has raised a valid expectation, in those affected, that it will carry out the restructuring 
by starting to implement the plan or announcing its main features to those affected by it. 
The measurement of a restructuring provision includes only the direct expenditures arising 
from the restructuring which are those amounts that are both necessarily entailed by the 
restructuring and not associated with the ongoing activities of the entity.
Adjusting items and use of alternative performance measures
We use a range of measures to monitor the financial performance of the Group. 
These measures include both statutory measures in accordance with IFRS and alternative 
performance measures (APMs) which are consistent with the way the business performance 
is measured internally by the Board and Executive Committee. A glossary of APMs and 
reconciliations to statutory measures is given on pages 231 to 237.
The term adjusted profit is not defined under IFRS and may not be directly comparable 
with adjusted profit measures used by other companies. It is not intended to be a substitute 
for, or superior to, statutory measures of profit. Adjusted measures of profitability are 
non-IFRS because they exclude amounts that are included in, or include amounts that 
are excluded from, the most directly comparable measure calculated and presented in 
accordance with IFRS.
The Group makes certain adjustments to the statutory profit measures in order to derive 
many of its APMs. The Group’s policy is to exclude items that are considered to be 
significant in nature and quantum, not in the normal course of business or are consistent 
with items that were treated as adjusting in prior periods or that span multiple financial 
periods. Treatment as an adjusting item provides users of the accounts with additional 
useful information to assess the year-on-year trading performance of the Group.
On this basis, the following are examples of items that may be classified as adjusting items:
•	 net charges associated with the strategic review of the Group’s hotel and restaurant 
property estate;
•	 significant restructuring costs and other associated costs arising from strategy changes 
that are not considered by the Group to be part of the normal operating costs of the business;
•	 significant pension charges arising as a result of the changes to UK defined benefit 
scheme practices;
•	 net impairment and related charges for sites which are/were underperforming that are 
considered to be significant in nature and/or value to the trading performance of the business;
•	 costs in relation to non-trading legacy sites which are deemed to be significant and not 
reflective of the Group’s ongoing trading results;
•	 transformation and change costs associated with the implementation of the Group’s 
strategic IT programmes;
•	 profit or loss on the sale of a business or investment, and the associated cost impact on 
the continuing business from the sale of the business or investment;
•	 acquisition costs incurred as part of a business combination or other strategic asset acquisitions;
•	 amortisation of intangible assets recognised as part of a business combination or other 
transaction outside of the ordinary course of business; and
•	 tax settlements in respect of prior years, including the related interest and the impact 
of changes in the statutory tax rate, the inclusion of which would distort year-on-year 
comparability, as well as the tax impact of the adjusting items identified above.
The Group income statement is presented in a columnar format to enable users of the 
accounts to see the Group’s performance before adjusting items, the adjusting items, and 
the statutory total on a line-by-line basis. The directors believe that the adjusted profit and 
earnings per share measures provide additional useful information to shareholders on the 
performance of the business. These measures are consistent with how business 
performance is measured internally by the Board and Executive Committee.
Foreign currency translation 
Monetary assets and liabilities denominated in foreign currencies are translated 
into functional currency at the rates of exchange quoted at the balance sheet date. 
Non‑monetary items that are measured in terms of historical cost in a foreign currency 
are translated using the exchange rates as at the dates of the initial transactions.
Day-to-day transactions in a foreign currency are recorded in the functional currency at 
an average rate for the month in which those transactions take place, which is used as a 
reasonable approximation to the actual transaction rate. Translation differences on 
monetary items are taken to the consolidated income statement.
A number of subsidiaries within the Group have a non-sterling functional currency. 
The financial performance and end position of these entities are translated into sterling 
in the consolidated financial statements. Balance sheet items are translated at the rate 
applicable at the balance sheet date. Transactions reported in the consolidated income 
statement are translated using an average rate for the month in which they occur.
The differences that arise from translating the results of foreign entities at average rates 
of exchange, and their assets and liabilities at closing rates, are dealt with in a separate 
component of equity. On disposal of a foreign entity, the deferred cumulative amount 
recognised in equity relating to that particular foreign operation is recognised in the 
consolidated income statement. All other currency gains and losses are dealt with in 
the income statement.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
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172
FINANCIAL STATEMENTS
2. Accounting policies continued
Revenue recognition
Revenue is recognised at an amount that reflects the consideration to which the Group 
expects to be entitled in exchange for transferring goods or services to a customer. 
Consideration is net of discounts, allowances for customer loyalty and other promotional 
activities and amounts collected on behalf of other parties, such as value added tax. 
Revenue includes duties which the Group pays as principal.
The Group has analysed its business activities and applied the five-step model prescribed 
by IFRS 15 Revenue from Contracts with Customers to each material line of business, as 
outlined below:
Sale of accommodation
The contract to provide accommodation is established when the customer books 
accommodation. The performance obligation is to provide the right to use accommodation 
for a given number of nights, and the transaction price is the room rate for each night 
determined at the time of booking. The performance obligation is met when the customer 
is given the right to use the accommodation, and so revenue is recognised for each night 
as it takes place, at the room rate for that night.
Sale of food and beverage
The contract is established when the customer orders the food or beverage item and the 
performance obligation is the provision of food and beverage by the outlet. The performance 
obligation is satisfied when the food and beverage is delivered to the customer, and revenue 
is recognised at this point at the price for the items purchased. Payment is made on the 
same day and consequently there are no contract assets or liabilities.
Payment terms
Customers may pay in advance for accommodation, food and beverage. In this case the 
Group has received consideration for services not yet provided. This is treated as a contract 
liability, net of VAT, until the performance obligation is met. The Group has taken advantage 
of the practical expedient in IFRS 15 to not adjust the consideration for the effects of a 
financing component as the period between payment and the performance obligation is 
less than one year. 
Payment terms for corporate customers are generally 30 days with amounts recorded 
in trade and other receivables once the performance obligations have been met.
Contract costs 
The Group applies the practical expedient in paragraph 94 of IFRS 15 and consequently 
contract costs incurred related to contracts with an amortisation period of less than one 
year have been expensed as incurred. 
Variable consideration
The Group makes an estimate, based on historical information, of amounts that will be 
refunded to customers. The refund liability represents variable consideration under IFRS 15 
with revenue recognised reduced by this amount and a corresponding liability recognised 
in other payables in the consolidated balance sheet.
Certain restaurants within the Group offer customer loyalty programmes where the 
customer can earn vouchers for historic purchases which are redeemable as discounts 
on future purchases. The loyalty points issued by the Group are a separate performance 
obligation providing a material right to a future discount. The sales price of goods is 
allocated to the loyalty points and the goods sold based on their relative standalone selling 
prices, with the loyalty points standalone price based on the value of the points to the 
customer, adjusted for expected redemption rates. The amount allocated to loyalty points 
is deferred as a contract liability within trade and other payables. Revenue is recognised 
as the points are redeemed by the customer.
Finance income
Interest income is recognised as the interest accrues, using the effective interest method.
Finance costs 
Borrowing costs are recognised as an expense in the period in which they are incurred, 
except for gross interest costs incurred on the financing of major projects, which are 
capitalised until the time that the projects are available for use.
Retirement benefits
In respect of the defined benefit pension scheme, the surplus recognised in the 
consolidated balance sheet represents the fair value of scheme assets, reduced by the 
present value of the defined benefit obligation. Where the calculation results in a surplus 
to the Group, the recognised asset is limited to the present value of any future available 
refunds from the plan.
The cost of providing benefits is determined using the projected unit credit actuarial 
valuation method. Remeasurements are recognised in full in the period in which they occur 
in the statement of comprehensive income and are not reclassified to the consolidated 
income statement in subsequent periods.
For defined benefit plans, the employer’s portion of the past and current service cost 
is charged to operating profit, with net interest costs reported within finance costs. In 
addition, all administration costs, other than those relating to the management of plan 
assets or taxes payable by the plan itself, are charged as incurred to operating costs in the 
consolidated income statement. Net interest is calculated by applying the opening discount 
rate to the opening net defined benefit obligation, taking into account the expected 
contributions and benefits paid.

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2. Accounting policies continued
Retirement benefits continued
Curtailments and settlements relating to the Group’s defined benefit plan are recognised 
in the period in which the curtailment or settlement occurs.
Payments to defined contribution pension schemes are charged as an expense as they 
fall due.
Share-based payment transactions
Equity-settled transactions
Certain employees and directors of the Group receive equity-settled remuneration in 
the form of share-based payment transactions, whereby employees render services in 
exchange for shares or rights over shares. The cost of these equity-settled transactions is 
measured by reference to the fair value, determined using a stochastic model, at the date 
at which they are granted. The cost of equity-settled transactions is recognised, together 
with a corresponding increase in equity, over the period in which the performance 
conditions or non-vesting conditions are fulfilled, ending on the relevant vesting date. 
Except for awards subject to market-related conditions for vesting, the cumulative expense 
recognised for equity-settled transactions, at each reporting date until the vesting date, 
reflects the extent to which the vesting period has expired, and is adjusted to reflect the 
directors’ best available estimate of the number of equity instruments that will ultimately 
vest. The income statement charge or credit for a period represents the movement in 
cumulative expense recognised as at the beginning and end of that period. If options 
are subject to market-related conditions, awards are not cumulatively adjusted for the 
likelihood of these targets being met. Instead, these conditions are included in the fair 
value of the awards.
Where an equity-settled award is cancelled, it is treated as if it had vested on the date of 
cancellation, and any expense not yet recognised for the award is recognised immediately. 
Where an equity-settled award is forfeited, the related expense recognised to date is reversed.
Where an equity-settled award is replaced by newly granted instruments, these are 
accounted for as a modification of the existing award. When the terms of an equity-settled 
award are modified, the minimum expense recognised is the grant date fair value of the 
unmodified award, provided the original vesting terms of the award are met. An additional 
expense, measured as at the date of modification, is recognised for any modification that 
increases the total fair value of the share-based payment transaction, or is otherwise 
beneficial to the employee.
Tax
The income tax charge represents both the income tax payable, based on profit for the 
year, and deferred income tax.
Deferred income tax is recognised in full, using the liability method, in respect of temporary 
differences between the tax base of the Group’s assets and liabilities and their carrying 
amounts that have originated but have not been reversed by the balance sheet date. 
No deferred tax is recognised if the temporary difference arises from the initial recognition 
of goodwill, or the initial recognition of an asset or liability, in a transaction that is not a 
business combination and, at the time of the transaction, affects neither the accounting 
profit nor taxable profit or loss. Deferred income tax is recognised in respect of taxable 
temporary differences associated with investments in joint ventures, except where the 
timing of the reversal of the temporary differences can be controlled and it is probable 
that the temporary differences will not reverse in the foreseeable future.
Deferred income tax assets are recognised to the extent that it is probable that taxable 
profit will be available against which the deductible temporary differences or unused tax 
losses can be utilised. The carrying amount of deferred income tax assets is reviewed at 
each balance sheet date and reduced to the extent that it is no longer probable that 
sufficient taxable profit will be available to allow all, or part of, the deferred income tax 
asset to be utilised.
Deferred income tax assets and liabilities are measured at the tax rates that are expected 
to apply in the year when the asset is realised or the liability is settled, based on tax rates 
that have been enacted or substantively enacted at the balance sheet date.
Income tax is charged or credited to other comprehensive income if it relates to items that 
are charged or credited to other comprehensive income. Similarly, income tax is charged 
or credited directly to equity if it relates to items that are charged or credited directly 
to equity. Otherwise, income tax is recognised in the consolidated income statement.
Investments in joint ventures
Investments in joint arrangements are classified as either joint operations or joint ventures 
depending on the contractual rights and obligations of each investor. The Group has 
assessed the nature of its joint arrangements and determined them to be joint ventures.
The Group’s investments in joint ventures are accounted for using the equity method. 
Under the equity method, the investment in a joint venture is initially recognised at cost. 
The carrying amount of the investment is adjusted to recognise changes in the Group’s 
share of net assets of the joint venture since the acquisition date. Goodwill relating to joint 
ventures is included in the carrying amount of the investment.
The consolidated income statement reflects the Group’s share of the results of operations 
of the joint ventures. Any change in other comprehensive income of those investees is 
presented as part of the Group’s consolidated statement of comprehensive income. 
Unrealised gains and losses resulting from transactions between the Group and the joint 
ventures are eliminated to the extent of the interest in the joint venture. When necessary, 
adjustments are made to bring the accounting policies in line with those of the Group.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
174
FINANCIAL STATEMENTS
2. Accounting policies continued
Financial assets
Trade receivables and contract assets 
Trade receivables and contract assets are initially measured at fair value. Subsequently they 
are measured at amortised cost as the objective of the business model is to hold the assets 
to collect contractual cash flows and the contractual terms of the asset give rise to cash 
flows on specified dates which are solely payments of principal and interest.
In line with the IFRS 9 Financial Instruments ‘simplified approach’, the Group segments its 
trade receivables and contract assets based on shared characteristics, and recognises a 
loss allowance for the lifetime expected credit loss for each segment. The expected credit 
loss is based on the Group’s historical credit loss experience, adjusted for factors that are 
specific to the debtors, general economic conditions and an assessment of the current and 
forecast conditions at the reporting date.
Credit impaired financial assets
A financial asset is credit impaired when one or more events that have a detrimental impact 
on the estimated future cash flows of that financial asset have occurred, such as significant 
financial difficulty of the debtor or default by the debtor. The Group writes off a financial 
asset where there is no realistic prospect of recovery. Credit losses are recorded within 
operating costs in the consolidated income statement.
Cash and cash equivalents
Cash and cash equivalents comprise cash at bank, cash in hand and deposits (including 
Money Market Funds) which are short term, highly liquid and which are not at significant 
risk of changes in value.
Recognition and derecognition
The recognition of financial assets occurs when the Group becomes party to the 
contractual provisions of the instrument. The Group derecognises a financial asset only 
when the contractual rights to the cash flows from the asset expire, or when it transfers 
the financial asset and substantially all the risks and rewards of ownership of the asset to 
another entity.
Derivatives and hedging
The Group enters into derivative transactions to manage its exposure to interest rate, 
foreign exchange rate and power commodity price risks.
Derivatives are recognised initially at fair value on the date the contract is entered into and 
subsequently remeasured to their fair value at each reporting date. The resulting gain or 
loss is recognised in profit or loss immediately unless the derivative is designated and 
effective as a hedging instrument, in which event the timing of the recognition in profit 
or loss depends on the nature of the hedge relationship.
A derivative with a positive fair value is recognised as a financial asset, whereas a derivative 
with a negative fair value is recognised as a financial liability. Derivatives are not offset in 
the financial statements unless the Group has both the legal right and intention to offset.
A derivative is presented as a non-current asset or a non-current liability if the remaining 
maturity of the instrument is more than 12 months and is not expected to be realised or settled 
within 12 months. Other derivatives are presented as current assets or current liabilities.
The Group designates certain derivatives as hedging instruments in respect of interest rate, 
foreign currency and power commodity price risks as either fair value hedges or cash flow 
hedges. Hedges of foreign exchange risk on firm commitments are accounted for as cash 
flow hedges.
At the inception of the hedge relationship, the Group documents the relationship between 
the hedging instrument and the hedged item, along with its risk management objectives 
and its strategy for undertaking various hedge transactions. The Group documents whether 
the hedging instrument is effective in offsetting the hedged risk, by confirming that:
•	 there is an economic relationship between hedged items and the hedging instrument;
•	 the effect of credit risk does not dominate the value changes that result from that 
economic relationship; and
•	 the planned ratio of hedge: hedge item is the same as the actual ratio of hedge: hedge item.
The fair value change on qualifying fair value hedges is recognised in profit or loss.
Cash flow hedges
The effective portion of changes in the fair value of derivatives that are designated as 
cash flow hedges is recognised in other comprehensive income and accumulated under 
the cash flow hedging reserve. Any gain or loss relating to the ineffective portion of the 
hedge is recognised immediately in profit or loss. Amounts previously recognised in other 
comprehensive income and accumulated in equity are reclassified to profit or loss in the 
periods when the hedged item affects profit or loss, in the same line as the recognised 
hedged item.
The Group discontinues hedge accounting when the hedge relationship ceases to meet the 
qualifying criteria, or when the hedging instrument expires, is sold, terminated or exercised.

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2. Accounting policies continued
Derivatives and hedging continued
Hedges of a net investment
Hedges of a net investment in a foreign operation, including a hedge of a monetary item 
that is accounted for as part of the net investment, are accounted for in a way similar 
to cash flow hedges. Gains or losses on the hedging instrument relating to the effective 
portion of the hedge are recognised in other comprehensive income while any gains or 
losses relating to the ineffective portion are recognised in the statement of profit or loss. 
On disposal of the foreign operation, the cumulative value of any such gains or losses 
recorded in equity is transferred to the statement of profit or loss.
The Group uses a cross-currency swap as a hedge of its exposure to foreign exchange risk 
on its investments in foreign subsidiaries. Refer to Note 25 for more details.
Financial liabilities
Debt and equity instruments are classified as financial liabilities or equity in accordance 
with the substance of the contractual arrangements.
Financial liabilities are measured at amortised cost using the effective interest rate method 
unless they are required to be measured at fair value through profit or loss or the Group 
has opted to measure them at fair value through the profit or loss. The effective interest 
rate method calculates the amortised cost of a financial liability and allocates interest 
expense to the relevant period.
Borrowings
Borrowings are initially recognised at the fair value of the consideration received, net of any 
directly associated issue costs. Borrowings are subsequently recorded at amortised cost, 
with any difference between the amount initially recorded and the redemption value 
recognised in the consolidated income statement using the effective interest method.
Recognition and derecognition
The recognition of liabilities occurs when the Group becomes party to the contractual 
provisions of the instrument.
The derecognition of financial liabilities occurs when the obligation under the liability 
is discharged, cancelled or expires. When the Group exchanges with the existing lender 
one debt instrument into another one with the substantially different terms, such exchange 
is accounted for as an extinguishment of the original financial liability and the recognition 
of a new financial liability.
Critical accounting judgements and key sources of estimation uncertainty
The preparation of financial statements requires management to make judgements, 
estimates and assumptions that affect the amounts reported as assets and liabilities at the 
balance sheet date and the amounts reported as revenues and expenses during the year. 
Although these amounts are based on management’s best estimates, events or actions may 
mean that actual results ultimately differ from those estimates, and these differences may 
be material. These judgements and estimates and the underlying assumptions are 
reviewed regularly.
The Group has considered the impact of climate-related risks on its financial performance 
and position, and although the impact represents an uncertainty, it is not considered to 
be material.
Critical accounting judgements
The following are the critical accounting judgements, apart from those involving estimations 
(dealt with separately below) that management has made in the process of applying the 
Group’s accounting policies and which have the most significant effect on the amounts 
recognised in the financial statements.
Adjusting items
During the year certain items are identified and separately disclosed as adjusting items. 
Judgement is applied as to whether the item meets the necessary criteria as per the 
accounting policy disclosed earlier in this Note. This assessment covers the nature of the 
item, cause of occurrence and the scale of impact of that item on reported performance. 
Reversals of previous adjusting items are assessed based on the same criteria. Note 6 
provides information on all of the items disclosed as adjusting in the current year and 
comparative financial statements. 
Assets held for sale
As per the accounting policy above assets are classified as held for sale only if the asset 
is available for immediate sale in their present condition and a sale is highly probable 
and expected to be completed within one year from the date of classification.
As a result of the Group’s Accelerating Growth Plan (‘AGP’) the Group is actively marketing 
a significant number of sites. Judgement exists on a site-by-site basis as to whether the 
sale will complete within one year. In exercising its judgement management has taken 
into consideration all available information including external market expert advice.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
176
FINANCIAL STATEMENTS
2. Accounting policies continued
Critical accounting judgements and key sources of estimation uncertainty continued
Key sources of estimation uncertainty
The following are the key areas of estimation uncertainty that may have a significant risk 
of causing a material adjustment to the carrying amounts of assets and liabilities within the 
next financial year.
Defined benefit pension
Defined benefit pension plans are accounted for in accordance with actuarial advice using 
the projected unit credit method. The Group makes significant estimates in relation to the 
discount rates, mortality rates and inflation rates used to calculate the present value of the 
defined benefit obligation. Note 32 describes the assumptions used together with an 
analysis of the sensitivity to changes in key assumptions.
Impairment testing – Property, plant and equipment and right-of-use assets
The performance of the Group’s impairment review requires management to make a 
number of judgements and estimates which are presented together below for ease of 
understanding but identified separately:
Estimates within impairment testing:
Inputs used to estimate value in use
The estimate of value in use is most sensitive to the following inputs: 
•	 Forecast period cashflows – the initial five-year period’s cashflows are drawn from 
the five-year business plan.
•	 Discount rate – judgement is required in estimating the weighted average cost of 
capital (WACC) of a typical market participant and in assessing the specific country 
and currency risks associated with the Group. The rate used is adjusted for the Group’s 
gearing, including equity, borrowings and lease liabilities.
•	 Maturity profile of individual sites – judgement is required to estimate the time taken 
for sites to reach maturity and the sites’ trading level once they are mature.
Methodology used to estimate fair value
Fair value is determined using a range of methods, including present value techniques 
using assumptions consistent with the value in use calculations and market multiple 
techniques using externally available data. For the purpose of assessing fair value for sites 
the Group has sought expert valuations based on insight into local market specific factors.
Judgements within impairment testing:
Strategic impact on composition of CGUs
The Group has judged that where there is a commitment and expectation that part of a 
trading site’s value will be realised through sale an impairment review should be completed 
on the trading site as separate CGUs. This is due to the change in how the Group now 
expects to receive cashflows from the trading site’s assets which are largely independent. 
Identification of indicators of impairment and reversal
The Group assesses each of its CGUs for indicators of impairment or reversal at the end of 
each reporting period and, where there are indicators of impairment or reversal, 
management performs an impairment assessment.
Key estimates and sensitivities for impairment of assets are disclosed in Note 14.

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3. Segment information
The Group provides services in relation to accommodation, food and beverage both in the UK and internationally. Management monitors the operating results of its operating segments 
separately for the purpose of making decisions about allocating resources and assessing performance. Segment performance is measured based on adjusted operating profit before joint 
ventures. Included within central and other in the following tables are the costs of running the public company, other central overhead costs and share of profit from joint ventures.
The following tables present revenue and profit information regarding business operating segments for the years ended 29 February 2024 and 2 March 2023.
52 weeks to 29 February 2024
52 weeks to 2 March 2023
Revenue
UK & Ireland 
£m
Germany1
£m
Central and 
other 
£m
Total
£m
UK & Ireland 
£m
Germany1
£m
Central and 
other 
£m
Total
£m
Accommodation
2,007.7
162.7
—
2,170.4
 1,795.0 
 100.1 
 — 
 1,895.1 
Food, beverage and other items
762.0
27.5
—
789.5
 712.7 
 17.4 
 — 
 730.1 
Revenue 
2,769.7
190.2
—
2,959.9
 2,507.7 
 117.5 
 — 
 2,625.2 
Profit/(loss)
52 weeks to 29 February 2024
52 weeks to 2 March 2023
UK & Ireland 
£m
Germany1
£m
Central and 
other 
£m
Total
£m
UK & Ireland 
£m
Germany1
£m
Central and
 other 
£m
Total
£m
Adjusted operating profit/(loss) before joint ventures
721.5
(15.1)
(36.3)
670.1
 616.6 
 (35.9)
 (39.5)
 541.2 
Adjusted share of profit from joint ventures
—
—
4.1
4.1
 — 
 — 
 2.3 
 2.3 
Adjusted operating profit/(loss)
721.5
(15.1)
(32.2)
674.2
 616.6 
 (35.9)
 (37.2)
 543.5 
Net finance (costs)/income
(134.0)
(20.9)
41.8
(113.1)
 (124.9)
 (13.8)
 8.6 
 (130.1)
Adjusted profit/(loss) before tax 
587.5
(36.0)
9.6
561.1
 491.7 
 (49.7)
 (28.6)
 413.4 
Adjusting items before tax (Note 6)
(109.4)
 (38.5)
Profit before tax
451.7
 374.9
1	 The Germany segment includes operations of the Group within Austria.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
178
FINANCIAL STATEMENTS
3. Segment information continued
Other segment information
52 weeks to 29 February 2024
52 weeks to 2 March 2023
UK & Ireland 
£m
Germany1
£m
Central and 
other 
£m
Total
£m
UK & Ireland 
£m
Germany1
£m
Central and
 other 
£m
Total
£m
Capital expenditure:
 
 
 
 
Property, plant and equipment – cash basis
391.8
88.1
—
479.9
 405.9 
 76.1 
 — 
 482.0 
Property, plant and equipment – accruals basis (Note 13)
373.5
92.5
—
466.0
 430.4 
 73.7 
 — 
 504.1 
Intangible assets (Note 12)
28.5
0.1
—
28.6
 36.7 
 0.1 
 — 
 36.8 
Cash outflows from lease interest and payment of principal 
of lease liabilities
247.7
54.3
—
302.0
 234.0 
 38.6 
 — 
 272.6 
Depreciation – property, plant and equipment (Note 13)
159.6
17.3
—
176.9
 152.2 
 11.0 
 — 
 163.2 
Depreciation – right-of-use assets (Note 22)
143.9
39.4
—
183.3
 133.6 
 32.2 
 — 
 165.8 
Amortisation (Note 12)
23.1
0.1
—
23.2
 16.3 
 0.2 
 — 
 16.5 
Segment assets and liabilities are not disclosed because they are not reported to, or reviewed by, the Chief Operating Decision Maker.
The Group’s revenue and non-current assets2, split by country in which the legal entity resides, are as follows:
Group revenue
Group non-current assets2
2023/24
£m
2022/23
£m
2024
£m
2023
£m
United Kingdom
2,740.8
 2,487.7 
6,946.3
 6,869.2 
Germany
185.9
 117.5 
1,227.3
 1,216.2 
Ireland
16.0
 10.3 
182.4
 93.3 
Other 
17.2
 9.7 
104.7
 107.9 
2,959.9
 2,625.2 
8,460.7
 8,286.6 
1	 The Germany segment includes operations of the Group within Austria.
2	 Non-current assets exclude derivative financial instruments and the surplus on the Group’s defined benefit pension scheme.

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4. Other income
An analysis of the Group’s other income is as follows:	
 
2023/24
£m
2022/23
£m
Rental income 
4.0
 3.1 
Government payments1
2.5
 4.7 
Other
0.2
 0.2 
Other income before adjusting items 
6.7
 8.0 
Legal claim settlements (Note 6)
6.9
 4.7
Other income
13.6
 12.7 
1	 £2.5m has been released as other income from a previously held provision relating to Government 
payments (2022/23: £4.7m).	
5. Operating costs	
 
2023/24
£m
2022/23
£m
Cost of inventories recognised as an expense1
255.1
 229.0 
Employee benefits expense2 (Note 7)
837.8
 784.3 
Amortisation of intangible assets (Note 12)
23.2
 16.5 
Depreciation – property, plant and equipment (Note 13) 
176.9
 163.2 
Depreciation – right-of-use assets (Note 22)
183.3
 165.8 
Utilities
143.8
 117.2 
Rates
100.1
 125.0 
Other site property costs
455.2
 384.3 
Variable lease payment expense (Note 22)
3.5
 2.1 
Net foreign exchange differences 
0.4
 (2.1)
Other operating charges2
117.2
 105.2 
Adjusting operating costs2 (Note 6)
125.2
 43.2 
2,421.7
 2,133.7 
1	 Cost of inventories recognised as an expense includes £6.5m (2022/23: £6.7m) of inventory write 
downs recorded during the year.
2	 Adjusting operating costs includes a charge for net impairments and write offs of £107.5m 
(2022/23: charge of £33.4m), a charge of £4.7m (2022/23: charge of £0.5m) relating to employee 
benefit expenses and a charge of £13.0m (2022/23: charge of £9.8m) relating to other operating 
charges.
Fees paid to the Group’s auditor during the year consisted of: 
2023/24
£m
2022/23
£m
Audit of the Group’s financial statements
1.3
 1.2
Audit of the Group’s subsidiaries
0.6
 0.6 
Total audit fees
1.9
 1.8 
Audit-related assurance
0.1
 0.1 
Other non-audit fees
 — 
 — 
Total non-audit fees
0.1
 0.1 
Included in other operating charges
2.0
 1.9 
6. Adjusting items
As set out in the policy in Note 2, we use a range of measures to monitor the financial 
performance of the Group. These measures include both statutory measures in accordance 
with IFRS and APMs which are consistent with the way that the business performance is 
measured internally. We report adjusted measures because we believe they provide both 
management and investors with useful additional information about the financial performance 
of the Group’s businesses. Adjusted measures of profitability represent the equivalent IFRS 
measures adjusted for specific items that we consider hinder the comparison of the financial 
performance of the Group’s businesses either from one period to another or with other 
similar businesses.
2023/24
£m
2022/23
£m
Other income:
Legal claim settlements1
6.9
 4.7 
Adjusting other income
6.9
 4.7 
Operating costs:
Net impairment charges – property, plant and equipment, 
right-of-use assets and assets held for sale2
(30.5)
 (33.4)
Strategic F&B net impairment charges and write-offs3
(77.0)
—
Gains on disposals, property and other provisions4
15.3
 4.0 
Strategic IT programme costs5
(27.1)
 (13.8)
Strategic F&B programme costs6
(5.9)
—
Adjusting operating costs before joint ventures
(125.2)
 (43.2)
Share of profit from joint ventures:
Gains on disposals, property and other provisions4
8.9
—
Adjusting items before tax
(109.4)
 (38.5)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
180
FINANCIAL STATEMENTS
6. Adjusting items continued
Tax adjustments included in reported profit after tax, but excluded in arriving at adjusted 
profit after tax:
2023/24
£m
2022/23
£m
Tax on adjusting items
19.8
 (1.1)
Impact of change in tax rates 
0.5
 (9.8)
Adjusting tax credit/(expense)
20.3
 (10.9)
1	 During the year, the Group received settlements of £6.9m (2022/23: £4.7m) in relation to legal claims 
made against a payment card scheme provider, lease agreement dispute and other legal matters.
2	 The Group identified impairment indicators and indicators of impairment reversals relating to assets 
held by the Group at the year-end date. An impairment review of those assets was undertaken, 
resulting in adjusting net impairment charges of £107.3m. Amounts have been reported separately 
in the table above where they relate to the Group’s UK F&B strategy (Accelerating Growth Plan).
	
Impairments arising outside of this strategic programme are comprised of impairment charges on 
sites of £40.6m (£30.8m relating to property, plant and equipment and £9.8m relating to right-of-use 
assets) offset by impairment reversals of £10.3m (£7.2m relating to property, plant and equipment 
and £3.1m relating to right-of-use assets), netting to an impairment charge of £30.3m. In addition, 
impairment charges of £0.2m have been recorded in relation to assets held for sale during the year. 
This brings the total adjusting net impairment charges outside of the Group’s UK F&B strategy to 
£30.5m within operating costs. Further information including a country split is provided in Note 14. 
 	 During the comparative year, an impairment review of those assets was undertaken, resulting in 
adjusting net impairment charges of £30.1m. This was made up of an impairment loss on sites of 
£85.0m (£76.1m relating to property, plant and equipment and £8.9m relating to right-of-use assets) 
offset by impairment reversals of £54.9m (£35.5m relating to property, plant and equipment and 
£19.4m relating to right-of-use assets). In addition, impairment charges of £3.3m had been recorded 
in relation to assets held for sale. That brought the total adjusting net impairment charges for 2022/23 
to £33.4m within operating costs.
3	 Included in the amounts recorded for impairment this year are impairments driven by the impact of 
the project to optimise the Group’s UK F&B strategy (Accelerating Growth Plan). These impairments 
are made up of impairment charges on sites of £84.3m (£83.7m relating to property, plant and 
equipment and £0.6m relating to right-of-use assets) offset by impairment reversals of £7.3m 
(£7.3m relating to property, plant and equipment).
	
At this time the Group expects to incur further net impairment charges and write downs or accelerated 
deprecation within adjusting items totalling between £80.0m and £100.0m in relation to the Accelerating 
Growth Plan to transform and exit a number of the Group’s branded restaurants.  
4	 During the year, one of the Group’s joint ventures made a gain on a property sale with the Group’s 
share being £8.9m (2022/23: £nil), the Group made gains on other property disposals of £8.7m 
(2022/23: gain of £3.0m) and released net provisions of £4.2m (2022/23: net charge of £0.4m) 
relating to historic indirect tax matters. 
	
The Group established a property-related provision for the performance of remedial works at a small 
number of sites. During the year, the Group has received reimbursements of costs of remedial works on 
cladding material from property developers totalling £2.4m (2022/23: £nil).
	
During the comparative year, the Group entered into a sale and lease transaction of land and a hotel 
currently under construction. As a result of this transaction, the Group received proceeds of £46.4m 
and recognised a net gain of £1.4m, the completed hotel and land are now leased back following 
practical completion.
5	 The Group has assessed the presentation of costs incurred in relation to the current and future 
strategic IT programme implementations. The programmes previously scheduled were the Group’s 
Hotel Management System and HR & Payroll System, whilst the Group has now also scheduled an 
upgrade to its F&B Management System. These represent significant business change costs for the 
Group rather than replacements of IT systems with the System products being Software as a Service 
(SaaS). The start date of these projects varies and as such we expect costs to be incurred within this 
category over the next few financial years, with their commercial and strategic benefit seen as lasting 
multiple years. Cash costs incurred on the programmes and presented within adjusting items in the 
period were £27.1m, with cumulative cash costs to date being £40.9m (2023: £13.8m). At this time the 
Group expects to incur future costs presented within adjusting items across future financial periods as 
follows: during the financial year ended 2025 between £20.0m and £30.0m and during the financial 
year ended 2026 between £5.0m and £15.0m.
6	 The Group has incurred legal and advisory costs regarding the announced changes to facilitate the 
Accelerating Growth Plan (‘AGP’). This programme represents a significant business change for the 
Group’s strategic focus. The programme is expected to incur costs over the next few financial years. 
Cash costs incurred on the programmes and presented within adjusting items in the period were £5.9m. 
At this time the Group expects to incur future cash costs presented within this adjusting item across 
the next three financial years totalling between £20.0m and £25.0m.
7. Employee benefits expense
 
2023/24
£m
2022/23
£m
Wages and salaries 
758.9
 716.1 
Social security costs 
64.2
 55.4 
Defined contribution pension costs
14.7
 12.8 
837.8
 784.3 
The amounts above exclude adjusting items. Wages and salaries excludes a charge of £4.7m 
this year relating to the Strategic IT programme costs (2022/23: charge of £0.5m). Included 
in wages and salaries is a share-based payments expense of £15.8m (2022/23: £17.7m), which 
arises from transactions accounted for as equity-settled share-based payments.
Employee costs are split between hourly paid and salaried employees as below:
 
2023/24
£m
2022/23
£m
Employee costs – hourly paid
549.7
 520.1 
Employee costs – salaried
288.1
 264.2 
837.8
 784.3 

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7. Employee benefits expense continued
Average number of employees directly employed 
2023/24
Number
2022/23
Number
UK & Ireland 
38,106
 37,865 
Germany
1,505
 1,139 
39,611
 39,004 
Employees of joint ventures are excluded from the numbers above. 
Directors’ remuneration is disclosed below:
 
2023/24
£m
2022/23
£m
Directors’ remuneration
3.9
 4.8 
Aggregate contributions to the defined contribution pension scheme
—
 — 
Aggregate gains on the exercise of share options
0.6
 1.0 
The number of directors accruing benefits under the defined benefit pension scheme was 
nil (2022/23: nil).
8. Finance (costs)/income
Finance costs
2023/24
£m
2022/23
£m
Interest on bank loans and overdrafts 
(4.6)
 (5.1)
Interest on other loans
(24.2)
 (24.3)
Interest on lease liabilities (Note 22)
(154.9)
 (138.7)
Interest capitalised (Note 13)
5.5
 2.5 
Unwinding of discount on contingent consideration (Note 26)
— 
 (0.2)
Cost of hedging (Note 25)
(1.1)
 (1.1)
(179.3)
(166.9)
Finance income 
2023/24
£m
2022/23
£m
Bank interest receivable 
50.0
 23.2 
IAS 19 pension net finance income (Note 32)
16.2
 13.6 
66.2
 36.8 
Total net finance costs 
(113.1)
(130.1)
Net finance costs includes £178.2m (2022/23: £165.6m) finance costs and £50.0m 
(2022/23: £23.2m) finance income in respect of financial assets and liabilities that are 
measured at amortised cost using the effective interest rate method.
9. Taxation
Consolidated income statement
2023/24
 £m
2022/23
£m
Current tax:
Current tax expense
59.3
 35.3
Adjustments in respect of previous periods 
(6.7)
 0.7 
52.6
 36.0 
Deferred tax:
Origination and reversal of temporary differences 
76.8
 51.5 
Effect of in-year rate differential/change in tax rates
(0.5)
 9.8 
Adjustments in respect of previous periods
10.7
 (1.2)
87.0
 60.1 
Tax reported in the consolidated income statement
139.6
 96.1
Consolidated statement of other comprehensive income
2023/24
£m
2022/23
£m
Current tax:
Defined benefit pension scheme
10.0
 (0.7)
Tax on net (loss)/gain on hedge of a net investment
1.2
— 
Tax on exchange differences on translation of foreign operations
(2.7)
—
8.5
(0.7)
Deferred tax:
Cash flow hedges
(4.3)
 — 
Tax on net (loss)/gain on hedge of a net investment
—
 (2.1)
Tax on exchange differences on translation of foreign operations
—
 4.0 
Defined benefit pension scheme
(59.5)
 (54.7)
(63.8)
 (52.8)
Tax reported in other comprehensive income
(55.3)
 (53.5)
A reconciliation of the tax expense applicable to adjusted profit before tax and profit 
before tax at the statutory tax rate, to the actual tax expense at the Group’s effective tax 
rate, for the years ended 29 February 2024 and 2 March 2023 respectively is set out below. 
All current year items have been tax effected at the UK statutory rate of 24.5% (2022/23: 19%) 
with the exception of the effect of unrecognised losses in overseas companies, which has 
been tax effected at the statutory rate in the relevant jurisdictions with an adjustment to 
account for the differential tax rates included in the effect of different tax rates.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
182
FINANCIAL STATEMENTS
9. Taxation continued
 
2023/24
2022/23
Tax on adjusted 
profit
£m
Tax on profit
£m
Tax on adjusted 
profit
£m
Tax on profit
£m
Profit before tax as reported in the consolidated income statement 
561.1
451.7
 413.4 
 374.9 
Tax at current UK tax rate of 24.5% (2022/23: 19.0%) 
137.5
110.7
 78.5 
 71.2 
Effect of different tax rates 
(5.9)
(8.3)
 (7.5)
 (11.5)
Unrecognised losses in overseas companies
15.5
25.8
 19.5 
 29.4 
Effect of super deduction in respect of tax relief for fixed assets
(0.5)
(0.5)
 (4.5)
 (4.5)
Expenditure not allowable
6.5
5.7
 2.4 
 1.4 
Adjustments to current tax expense in respect of previous years 
(6.7)
(6.7)
 0.7 
 0.7 
Adjustments to deferred tax expense in respect of previous years 
10.7
10.7
 (1.2)
 (1.2)
Impact of deferred tax in respect of sale and lease transaction (Note 6)
—
—
—
 3.4 
Impact of deferred tax being at a different rate from current tax rate
—
(0.5)
—
 9.8 
Impact of deferred tax related to indexation allowance
4.4
4.4
—
—
Other movements 
(1.6)
(1.7)
 (2.7)
 (2.6)
Tax expense reported in the consolidated income statement 
159.9
139.6
 85.2 
 96.1 
Adjustments to current and deferred tax expenses in respect of previous years include adjustments relating to the reassessment of tax on the asset-backed pension scheme (Pension 
Funding Partnership) which has been agreed with HMRC during the financial year. 
Factors affecting the tax charge for future years
The UK Budget 2021 announcement on 3 March 2021 included an increase to the UK’s main corporation tax rate to 25%, effective from 1 April 2023, as a result of this all UK deferred tax 
balances are recognised at the rate of 25%.
Pillar Two Legislation
In December 2021, the OECD released model rules for a new global minimum corporate tax framework applicable to multinational enterprise groups with global revenues of over €750m 
(‘Pillar Two’). The BEPS Pillar Two Minimum Tax legislation was substantively enacted in June 2023 in the UK and will be effective for the Group’s financial year beginning 1 March 2024. 
The Group has applied the mandatory temporary exception under IAS 12 in relation to the accounting for deferred taxes arising from the implementation of the Pillar Two rules. The Group 
has performed an assessment of its potential exposure to Pillar Two income taxes and the new rules are not expected to have a material impact on the tax charge for the Group.

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
183
G
O
9. Taxation continued
Deferred tax
The major deferred tax assets/(liabilities) recognised by the Group and movement during the current and prior financial years are as follows:
Accelerated 
capital 
allowances
£m
Rolled over gains 
and property 
revaluations
£m
Pensions
£m
Leases
£m
Losses
£m
Other3
£m
Total 
£m
At 3 March 2022
 (72.5)
 (92.5)
 (165.9)
 48.7 
 139.3 
 (7.7)
 (150.6)
Credit to consolidated income statement1
 (14.7)
 (2.1)
 (5.2)
 (3.3)
 (39.9)
 5.1 
 (60.1)
Credit/(expense) to statement of comprehensive income2
 — 
 — 
 54.7 
 — 
 (1.9)
 — 
 52.8 
Expense to statement of changes in equity
 — 
 — 
 — 
 — 
 — 
 0.1 
 0.1 
Foreign exchange and other movements
 — 
 0.8 
 — 
 (1.1)
 — 
 (0.1)
 (0.4)
At 2 March 2023
(87.2)
 (93.8)
 (116.4)
 44.3 
 97.5 
 (2.6)
 (158.2)
(Expense)/credit to consolidated income statement1
(22.5)
7.7
(5.3)
(0.4)
(62.7)
(3.8)
(87.0)
Credit to statement of comprehensive income2
—
—
59.5
—
—
4.3
63.8
Credit/(expense) to statement of changes in equity
—
—
—
0.4
(0.1)
0.2
0.5
Foreign exchange and other movements
—
—
—
(0.5)
0.5
(0.2)
(0.2)
At 29 February 2024
(109.7)
(86.1)
(62.2)
43.8
35.2
(2.1)
(181.1)
1	 The total charge to the consolidated income statement of £87.0m (2022/23: £60.1m) relates largely to the utilisation of tax losses carried forward in the period of £57.2m (2022/23: £33.0m) and accelerated 
capital allowances arising from full expensing/super deduction reliefs of £25.3m (2022/23: £15.0m), these being the largest components of the net charge.
2	 The total credit to other comprehensive income of £63.8m (2022/23: credit of £52.8m) relates predominantly to a net deferred tax credit on defined benefit pension scheme movements through other 
comprehensive income of £59.5m (2022/23: credit of £54.7m).	
3	 The Other category includes a deferred tax liability of £13.6m (2023: £12.5m) in respect of capitalised interest and a deferred tax asset of £7.3m (2023: £7.1m) in respect of share-based payments.	
The Group recognises UK deferred tax assets to the extent that taxable profits will be available to utilise deductible temporary differences or unused tax losses. At 29 February 2024, 
no net UK deferred asset is unrecognised (2023: £nil).	
The Group has unrecognised German tax losses of £226.6m (2023: £199.9m) which can be carried forward indefinitely and offset against future taxable profits in the same tax group. 
The Group carries out an assessment of the recoverability of these losses at the reporting period and, to the extent that they exceed tax liabilities within the same tax group, does not 
deem it appropriate at this stage to recognise any net German deferred tax asset. Recognition of German deferred tax assets in their entirety would result in an increase in the reported 
deferred tax asset of £72.4m (2023: £63.8m). The impact on the effective tax rate from the non-recognition of these assets in the current year is 1.9% (2022/23: 6.1%).
At 29 February 2024, no deferred asset is recognised (2023: £nil) on gross temporary differences of £2.4m (2023: £11.1m) relating to the accumulated losses of other international 
subsidiaries as the Group is able to control the timings of the reversal of these temporary differences and it is probable that they will not reverse in the foreseeable future.
Tax relief on total interest capitalised amounts to £1.2m (2022/23: £0.5m).

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
184
FINANCIAL STATEMENTS
10. Earnings per share
The basic earnings per share (EPS) figures are calculated by dividing the net profit/(loss) 
for the period attributable to ordinary shareholders of the parent by the weighted average 
number of ordinary shares in issue during the period after deducting treasury shares and 
shares held by an independently managed employee share ownership trust (ESOT).
The diluted earnings per share figures allow for the dilutive effect of the conversion into 
ordinary shares of the weighted average number of options outstanding during the period. 
Where the average share price for the period is lower than the option price, the options 
become anti-dilutive and are excluded from the calculation. 
The number of shares used for the earnings per share calculations are as follows: 	
 
2023/24
million
2022/23
million
Basic weighted average number of ordinary shares 
193.9
201.5
Effect of dilution – share options 
1.3
1.3
Diluted weighted average number of ordinary shares
195.2 
 202.8 
The total number of shares in issue at the year-end, as used in the calculation of the basic 
weighted average number of ordinary shares, was 197.4m, less 12.5m treasury shares held 
by Whitbread PLC and 0.9m held by the ESOT (2023: 214.6m, less 12.5m treasury shares 
held by Whitbread PLC and 1.2m held by the ESOT).
The profits used for the earnings per share calculations are as follows:
2023/24
£m
2022/23
£m
Profit for the year attributable to parent shareholders
312.1
 278.8 
Adjusting items before tax (Note 6)
109.4
 38.5 
Adjusting tax (credit)/expense (Note 6)
(20.3)
 10.9 
Adjusted profit for the year attributable to parent shareholders
401.2
 328.2 
2023/24
pence
2022/23
pence
Basic EPS on profit for the year
161.0
 138.4 
Adjusting items before tax 
56.4
 19.1 
Adjusting tax (credit)/expense 
(10.5)
 5.4 
Basic EPS on adjusted profit for the year
206.9
 162.9 
Diluted EPS on profit for the year
159.9
 137.5 
Diluted EPS on adjusted profit for the year
205.5
 161.8
11. Dividends paid and proposed
2023/24
2022/23
pence per 
share
£m
pence per 
share
£m
Final dividend, proposed and paid, 
relating to the prior year 
 49.80 
 99.2 
 34.70 
 70.1 
Interim dividend proposed, and paid, 
for the current year
 34.10 
 65.3 
 24.40 
 49.0 
Total equity dividends paid in 
the year
 164.5 
 119.1
Dividends on other shares:
B share dividend
 2.60 
 0.1 
 — 
 — 
C share dividend
5.50
0.1
 1.00 
 — 
Total dividends paid 
 164.7 
 119.1
Proposed for approval at annual 
general meeting:
Final equity dividend for the 
current year
62.90
115.0
 49.80 
 100.0 
A final dividend of 62.90p per share amounting to a dividend of £115.0m was recommended 
by the directors at their meeting on 29 April 2024. A dividend reinvestment plan (DRIP) 
alternative will be offered. The proposed final dividend is subject to approval by shareholders 
at the annual general meeting and has not been included as a liability in these consolidated 
financial statements. 

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
185
G
O
12. Intangible assets
 
Goodwill
£m
IT software and
 technology
 £m
Total
£m
Cost
At 3 March 2022
 350.1 
 120.2 
 470.3 
Additions 
 — 
 36.8 
 36.8 
Assets written off
 — 
 (10.5)
 (10.5)
Foreign currency translation
 — 
 0.2 
 0.2 
At 2 March 2023
 350.1 
 146.7 
 496.8 
Additions 
— 
28.6
28.6
Assets written off
— 
(15.2)
(15.2)
Foreign currency translation
— 
(0.1)
(0.1)
At 29 February 2024
350.1
160.0
510.1
Amortisation and impairment
At 3 March 2022
 (239.6)
 (71.4)
 (311.0)
Amortisation during the year
 — 
 (16.5)
 (16.5)
Amortisation on assets written off
 — 
 10.5 
 10.5 
Foreign currency translation
 — 
 (0.2)
 (0.2)
At 2 March 2023
 (239.6)
(77.6)
 (317.2)
Amortisation during the year
— 
(23.2)
(23.2)
Amortisation on assets written off
— 
15.2
15.2
Foreign currency translation
— 
0.1
0.1
At 29 February 2024
(239.6)
(85.5)
(325.1)
Net book value at 29 February 2024
110.5
74.5
185.0
Net book value at 2 March 2023
 110.5 
 69.1 
 179.6 
Other than goodwill, there are no intangible assets with indefinite lives. IT software and 
technology assets, which are made up entirely of internally generated assets, have been 
assessed as having finite lives and are amortised under the straight-line method over 
periods ranging from three to ten years from the date the asset became fully operational.
Note 14 contains details of the impairment review conducted on Goodwill as at the 
year-end date.
Capital expenditure commitments
Capital expenditure commitments in relation to intangible assets at the year-end amounted 
to £6.5m (2023: £7.7m).
13. Property, plant and equipment
 
Land and
 buildings
£m 
Plant and 
equipment
£m 
Total
£m
Cost
At 3 March 2022
 3,662.0 
 1,580.7 
 5,242.7 
Additions 
 295.7 
 208.4 
 504.1 
Interest capitalised 
 2.5 
 — 
 2.5 
Net movements from/to held for sale in the year
 6.1 
 3.8 
 9.9 
Disposals
 (7.0)
 (2.0)
 (9.0)
Assets written off
 (3.9)
 (73.7)
 (77.6)
Asset reclassified from right-of-use asset
 (3.3)
 — 
 (3.3)
Foreign currency translation
 30.4 
 4.5 
 34.9 
At 2 March 2023
 3,982.5 
 1,721.7 
 5,704.2 
Additions 
242.3
223.7
466.0
Interest capitalised 
5.5
— 
5.5
Net movements from/to held for sale in the year
(58.2)
(53.8)
(112.0)
Disposals
(39.8)
(9.7)
(49.5)
Assets written off
(2.8)
(91.7)
(94.5)
Foreign currency translation
(18.7)
(2.8)
(21.5)
At 29 February 2024
4,110.8
1,787.4
5,898.2

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
186
FINANCIAL STATEMENTS
13. Property, plant and equipment continued
Land and
 buildings
£m 
Plant and 
equipment
£m 
Total
£m
Depreciation and impairment
At 3 March 2022
 (281.4)
 (734.2)
 (1,015.6)
Depreciation charge for the year 
 (23.5)
 (139.7)
 (163.2)
Net impairment charge (Note 14)
 (26.4)
 (15.5)
 (41.9)
Net movements from/to assets held for sale in the year
 (6.1)
 (1.8)
 (7.9)
Disposals
 2.2 
 2.0 
 4.2 
Depreciation on assets written off
 3.9 
 72.1 
 76.0 
Foreign currency translation
 (0.4)
 (1.2)
 (1.6)
At 2 March 2023
 (331.7)
 (818.3)
 (1,150.0)
Depreciation charge for the year 
(23.8)
(153.1)
(176.9)
Net impairment (charge)/reversal (Note 14)
(111.2) 
11.2
(100.0)
Net movements from/to assets held for sale in the year
16.5
33.1
49.6
Disposals
4.7
5.9
10.6
Depreciation on assets written off
2.8
91.7
94.5
Foreign currency translation
0.8
1.1
1.9
At 29 February 2024
(441.9)
(828.4)
(1,270.3)
Net book value at 29 February 2024
3,668.9
959.0
4,627.9
Net book value at 2 March 2023
 3,650.8 
 903.4 
 4,554.2 
Included above are assets under construction of £492.7m (2023: £426.9m).
There is a charge in favour of the pension scheme over properties with a market value 
of £531.5m (2023: £531.5m). See Note 32 for further information.
Amounts relating to right-of-use assets under IFRS 16 are detailed in Note 22. 
Capital expenditure commitments
2024
£m
2023
£m
Capital expenditure commitments for property, plant and 
equipment for which no provision has been made 
56.5
 125.4
Capitalised interest
Interest capitalised during the year amounted to £5.5m, using an average rate of 2.4% 
(2022/23: £2.5m, using an average rate of 2.5%).
14. Impairment
During the year, net impairment charges of £107.5m (2022/23: net impairment charges 
of £33.4m) were recognised within operating costs. 
Accelerating Growth Plan:
Impairment of £84.3m has been recognised in respect of sites impacted by the announced 
changes to facilitate the Accelerating Growth Plan (see section below). Included within this 
amount is £80.6m where the carrying value exceeds the expected sale proceeds less costs 
to sell. In addition, a further impairment of £3.7m has been recorded, to reflect the impact 
of the reduced cashflows as a result of the announcement of the Extensions programme. 
This was offset by the reversal of previous impairments relating to disposal sites of £7.3m. 
UK:
Gross impairment charges in the UK of £8.4m (2022/23: £54.2m) have been driven 
by changes to forecast cashflows at a small number of sites and an amount of £10.3m 
(2022/23: £54.9m) was recognised as reversals of previous impairment driven by a strong 
performance across other sites, particularly those in London. This amount includes £0.9m 
relating to the Premier Inn hotel remaining following the expected disposal of the neighbouring 
branded restaurant.
Germany:
In order to reach scale at pace and gain access to a number of key markets, the Group 
has invested in freehold and leasehold sites through organic opportunities as well as 
utilising acquisitions. Now having a recent history of trading, the Group has updated the 
relevant cash flow assumptions which has resulted in an impairment charge of £32.2m 
(2022/23: impairment charge of £30.8m), relating to seven of our hotels. The impairment 
charge is included within adjusting items.
Assets held for sale 
In addition, impairment charges of £0.2m (2022/23: £3.3m) have been recorded in relation 
to other assets held for sale during the year.

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
187
G
O
14. Impairment continued
The charges/(reversals) were recognised on the following classes of assets:
 
2023/24
£m
2022/23
£m
Impairment charges/(reversals) included in operating costs
Property, plant and equipment – impairment charges
30.8
 76.1 
Property, plant and equipment – impairment reversals
(7.2)
 (35.5)
Property, plant and equipment – impact of accelerating growth 
programme
76.4
—
Property, plant and equipment – transfer to assets held for sale
—
1.3
Right-of-use assets – impairment charges
9.8
 8.9 
Right-of-use assets – impairment reversals
(3.1)
 (19.4)
Right-of-use assets – impact of accelerating growth programme
0.6
—
Assets held for sale 
0.2
 2.0 
Total charges for impairment included in operating costs
 107.5 
 33.4 
Property, plant and equipment and right-of-use assets – impairment review
The carrying value of property, plant and equipment and right-of-use assets are reviewed 
for impairment whenever events or changes in circumstances indicate that their carrying 
values may not be recoverable.
The majority of the Group’s trading sites offer a combination of accommodation and food 
and beverage services, either through a hotel and branded restaurant at the same location 
or a hotel which offers food and beverage. Due to the high dependency of cashflows across 
accommodation and food and beverage services at these locations, the Group considers 
each such trading site to be a separate Cash Generating Unit (CGU). Exceptions to this exist 
in the form of a small number of trading sites that provide food and beverage only, or sites 
where a third party provides food and beverage services. In addition, in circumstances 
where the Group is committed to disposal of a proportion of a site, the related proportion 
is not included in the trading CGU as the economic benefits are expected to be received 
principally through sale. 
In assessing whether an asset has been impaired, the carrying amount of the CGU is 
compared to its recoverable amount. The recoverable amount is the higher of its value 
in use and its fair value less costs of disposal.
Valuation methodology:
The Group calculates a value in use (VIU) for each CGU. The key assumptions used in 
calculating VIU are set out below. 
Where the VIU is lower than the carrying value of the CGU, the Group additionally 
estimates a fair value less costs of disposal (FVLCD) for each site:
For leasehold sites, FVLCD is estimated based on present value techniques using a 
discounted cash flow method.
For freehold sites, FVLCD is estimated based on applying a market multiple to the 
CGU’s EBITDAR. Where the Group deem it appropriate for the purpose of assessing fair 
value for sites the Group has sought expert valuations based on insight into local market 
specific factors.
The assumptions applied in estimating fair value for each of the above are set out below. 
Both estimates of FVLCD rely on inputs not normally observable by market participants 
and are therefore level 3 measurements in the fair value hierarchy.
All of the impairment assessments take account of expected market conditions which 
include future risks including climate change and related legislation.
Key assumptions:
VIU for freehold and leasehold sites:
The key assumptions used by management in estimating VIU were:
Discount rates
The discount rate is based on the Weighted Average Cost of Capital (WACC) of a typical 
market participant, taking into account specific country and currency risks associated with 
the Group. The UK discount rate has increased reflecting market volatility in the spot 
risk-free rate and gearing ratios used in the WACC calculation, while the German discount 
rate has remained consistent year on year due to offsetting movements.
2023/24
2022/23
UK
Germany
UK
Germany
Pre-tax discount rate
11.6%
9.9%
11.1%
9.9%
Post-tax discount rate
9.3%
7.5%
8.9%
7.5%

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
188
FINANCIAL STATEMENTS
14. Impairment continued
Property, plant and equipment and right-of-use assets – impairment review continued
Key assumptions: continued
VIU for freehold and leasehold sites: continued
Approved budget period
Forecast cash flow for the initial five-year period are based on actual cash flows and 
considered after applying management’s assumptions of the performance of the Group 
over the next five years.
The key assumptions used by management in setting the Board-approved financial budgets 
for the initial five-year period were as follows:
•	 Forecast period cash flows: The initial five-year period’s cash flows are drawn from the 
five-year business plan.
•	 Forecast growth rates: Forecast growth rates are based on the Group business plan, which 
includes assumptions around the UK and German economies over the next five years.
•	 Operating profits are forecast based on historical experience of operating margins, 
adjusted for the impact of inflation and cost saving initiatives.
•	 Local factors impacting the site in the current year or expected to impact the site in 
future years. Key assumptions include the maturity profile of individual sites, the future 
potential of immature sites and the impact of increasing or reducing market supply in 
the local area.
Long-term growth rates
A long-term growth rate of 2.0% (2023: 2.0%) was used for cash flows subsequent to the 
five-year approved budget/plan period. This long-term growth rate is a conservative rate 
and is considered to be lower than the long-term historical growth rates of the underlying 
territories in which the CGUs operate and the long-term growth rate prospects of the 
sectors in which the CGUs operate.
FVLCD for leasehold sites:
The key assumptions used by management in estimating the FVLCD on a discounted cash 
flow method were similar to those used in the VIU assessment, modified to reflect 
estimated cost of disposal and lease payments. 
Discount rates
The inclusion of lease payments is reflected in the discount rate applied to FVLCD for 
leaseholds, increasing WACC for the specific asset class versus that in the VIU assessment 
as below:
2023/24
2022/23
UK
Germany
UK
Germany
Pre-tax discount rate for FVLCD for 
leaseholds
12.4%
10.7%
12.3%
11.0%
FVLCD for freehold sites:
The key assumption used by management in estimating the FVLCD for freehold sites is an 
EBITDAR multiple.
EBITDAR multiple
An EBITDAR multiple is estimated based on a normalised trading basis and market data 
obtained from external sources. This resulted in a multiple in the range of 7 to 11 times.
Announced changes in relation to Group’s Accelerating Growth Plan (‘AGP’) 
As set out in detail on page 10 of the strategic report the Group has announced changes to 
facilitate its optimisation of UK F&B. This has had the following impact on the Group’s 
impairment review:
Extensions programme:
As part of the Group’s Extensions programme, some of the Group’s branded restaurants 
will be repurposed with smaller space devoted to providing integrated F&B services and 
remaining space being converted to additional hotel rooms. The composition of the CGU 
remains unchanged, however the forecast cashflows have been updated to include the 
committed elements of this plan. 
The useful economic life of relevant buildings and FF&E will be reassessed as more 
certainty is obtained over site-level plans.

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
189
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14. Impairment continued
Announced changes in relation to Group’s Accelerating Growth Plan (‘AGP’) continued
Disposal sites:
The Group has a committed plan to dispose of a further group of sites to third parties. 
At the year-end, sites that are being actively marketed with a valid expectation that they 
will be disposed of within 12 months from the balance sheet date have been moved to 
assets held for sale (AHFS). As the economic benefit of these sites is expected to be 
recovered through sale rather than by continuing to trade, these sites have been measured 
at the lower of cost and expected proceeds less costs of disposal resulting in an impairment 
of £44.2m. The remaining NBV of £46.2m relating to these sites has been moved to assets 
held for sale.
Those sites that do not meet the criteria as AHFS have been measured at the lower of cost 
and their net realisable value (NRV). NRV in these instances is represented by their FVLCD 
which is higher than their VIU. An impairment charge of £29.1m has been recognised for 
these sites resulting in a remaining NBV of £10.0m.
Sensitivity to changes in assumptions
The level of impairment is predominantly dependent upon estimates used in arriving at 
future growth rates and the discount rates applied to cash flow projections. The 
incremental impact on the net impairment charge of applying a reasonably possible change 
in assumptions to the growth rates used in the five-year business plans, long-term growth 
rates, pre-tax discount rates, EBITDAR multiple and FV of disposal is as follows:
 
Total
£m
Incremental increase/(decrease) to the net impairment charge
Increase to net impairment charge if year one’s cashflows reduced by 10%
2.9
Decrease to net impairment charge if year one’s cashflows increased by 10%
(1.2)
Increase to net impairment charge if discount rates increased by 2%
20.5
Decrease to net impairment charge if discount rates reduced by 2%
(23.2)
Increase to net impairment charge if the FV of disposal sites is reduced by 20%
9.8
Decrease to net impairment charge if the FV of disposal sites is increased by 20%
(10.3)
Increase to net impairment charge if long-term growth rates reduced by 1%
10.1
Increase to net impairment charge if EBITDAR multiple reduced by 10%
12.8
The above sensitivity analyses are based on a reasonably possible change in an assumption 
(in line with disclosure requirements) whilst holding all other assumptions constant. In 
practice, this is unlikely to occur and changes in some of the assumptions may be correlated.
Goodwill
Following the impairment assessment over property, plant and equipment and right-of-use 
assets, the Group completed an impairment review of goodwill. Goodwill acquired through 
business combinations is allocated to groups of CGUs at an operating segment level, being 
the level at which management monitors goodwill. As a result of the German goodwill 
being impaired in previous years, all of the Group’s goodwill is allocated to the UK and 
Ireland segment.
The recoverable amount is the higher of FVLCD and VIU using the same assumptions 
as those used in the site level impairment reviews. The recoverable amount has been 
determined from VIU calculations. The future cash flows are based on assumptions from 
the approved budget and cover a five-year period. These forecasts include management’s 
most recent view of medium-term trading prospects. Cash flows beyond this period are 
extrapolated using a 2.0% (2023: 2.0%) growth rate. The pre-tax discount rate applied to 
cash flow projections is 11.6% (2023: 11.1%).
Given the level of headroom within the UK segment, there is no reasonably possible change 
that could result in a further material impairment of goodwill.
Investments in joint ventures
During the period, the Group’s interest in Healthy Retail Limited was sold (refer to Note 16 
for details). 
Assets held for sale
In addition to impairments on assets transferred to held for sale in the year, an impairment 
charge of £0.2m (2022/23: £2.0m) was recorded in relation to assets which had previously 
been classified as held for sale as a result of a reduction in expected sales proceeds.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
190
FINANCIAL STATEMENTS
15. Assets classified as held for sale
The following table presents the major classes of assets and liabilities classified as held for sale:
 
2024
£m 
2023
£m 
Property, plant and equipment
56.0
3.2
Right-of-use assets
5.2
—
Lease liabilities
(6.8)
—
Assets classified as held for sale
54.4
3.2
At the year end, there were 73 sites with a combined net book value of £54.4m 
(2023: five at £3.2m) classified as assets held for sale (AHFS). There are no gains 
or losses recognised in other comprehensive income with respect to these assets.
As described in Note 14, sites have been transferred to assets held for sale during the 
period following the Group’s commitment to the Accelerating Growth Plan. As a result, 
£46.2m relating to 65 sites has been transferred to assets held for sale. Further sites will be 
added as they meet the AHFS criteria outlined below.
As with previous years, the Group disposes of sites as part of its programme to optimise its 
property estate. During the year, as part of this plan, ten property assets with a combined 
net book value of £14.6m (2022/23: eight at £5.2m) were transferred to assets held for sale. 
No properties were transferred back to property, plant and equipment (2022/23: seven at £7.9m). 
Seven property assets were sold during the year having a net book value of £9.4m 
(2022/23: seven at £57.5m). An impairment loss of £0.2m (2022/23: £1.4m) was 
recognised relating to assets classified as held for sale. 
Sites are classified as held for sale only if they are available for immediate sale in their 
present condition and a sale is highly probable and expected to be completed within one 
year from the date of classification. If a site no longer meets this criteria at future reporting 
dates it is transferred back to property, plant and equipment.
Included within assets held for sale are assets which were written down to fair value less 
costs to sell of £34.4m (2023: £1.5m). The fair value of property assets was determined 
based on current prices in an active market for similar properties. Where such information 
is not available management consider information from a variety of sources including 
current prices for properties of a different nature or recent prices of similar properties, 
adjusted to reflect those differences. This is a level 3 measurement as per the fair value 
hierarchy set out in Note 25. The key inputs under this approach are the property size 
and location. 
16. Investment in joint ventures
Premier Inn Hotels LLC	
The Group holds a 49% interest in Premier Inn Hotels LLC, a joint venture which operates 
Premier Inn branded hotels in the United Arab Emirates. The investment forms part of the 
Group’s international growth strategy. Premier Inn Hotels LLC holds a 49% investment in 
Premier Inn Qatar Limited.
During the year, Premier Inn Hotels LLC repatriated £7.7m (2022/23: £nil) to the Group, 
which has been treated as a return of capital. The Group still exercises significant influence 
over the entity.
Healthy Retail Limited 
The Group previously held a 49% interest in Healthy Retail Limited, a joint venture which 
operated a chain of stores in London trading as ‘Pure’. On 22 December 2023 the Group 
sold its interest in the entity for £1, therefore no longer holding significant influence over 
the entity. 
Premier Inn Kier Limited 
The Group holds a 50% investment in this dormant UK entity.
Movement in investment in joint ventures
2024
£m 
2023
£m 
Opening investment in joint ventures
48.2
 41.1 
Share of profit/loss for the year 
13.0
 2.3 
Foreign exchange movements
(2.7)
 4.8 
Distributions received from joint ventures
(7.7)
—
Loans advanced 
—
 1.5 
Impairment1
—
 (1.5)
Closing investment in joint ventures
50.8
 48.2 
1	 Includes an impairment of loans advanced to joint ventures of £nil (2022/23: £1.5m) determined under 
IFRS 9.

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
191
G
O
16. Investment in joint ventures continued
Summary of joint ventures’ balance sheets
2024
2023
Premier Inn 
Hotels LLC
£m
Premier Inn 
Hotels LLC
£m 
Healthy 
Retail 
Limited 
£m 
Total
£m 
Current assets 
18.6
 15.6 
 1.9 
 17.5 
Non-current assets 
132.3
 154.1 
 16.1 
 170.2 
Current liabilities 
(13.6)
 (16.0)
 (18.3)
 (34.3)
Non-current liabilities 
(33.8)
 (55.2)
 (13.2)
 (68.4)
Net assets
103.5
 98.5 
 (13.5)
 85.0 
Group’s share of interest in joint ventures’ 
net assets
50.7
 48.2 
 (6.6)
 41.6 
Premium paid on acquisition
—
 — 
 4.5 
 4.5 
Loans to joint ventures
—
 — 
 9.0 
 9.0 
Accumulated impairment
—
 — 
 (6.9)
 (6.9)
Group’s carrying amount of the investment
50.7
 48.2 
 — 
 48.2
Within gross balance sheets
Cash and cash equivalents 
15.7
 12.5 
 0.9 
 13.4 
Current financial liabilities 
(4.7)
 (7.5)
 (14.9)
 (22.4)
Non-current financial liabilities 
(33.8)
 (55.2)
 (13.2)
 (68.4)
Summary of joint ventures’ income statement
2024
2023
Premier Inn 
Hotels LLC
£m
Premier Inn 
Hotels LLC
£m 
Healthy 
Retail 
Limited 
£m 
Total
£m 
Revenue
34.5
 28.6 
 20.9 
 49.5 
Other income 
—
 — 
 — 
 — 
Depreciation and amortisation
(3.9)
 (4.8)
 (4.8)
 (9.6)
Other operating costs 
(19.0)
 (16.2)
 (19.0)
 (35.2)
Gain on disposal
18.2
—
—
—
Finance costs 
(3.3)
 (2.9)
 (1.5)
 (4.4)
Profit/(loss) before tax 
26.5
 4.7 
(4.4)
0.3
Income tax 
 — 
 — 
 — 
 — 
Profit/(loss) after tax 
26.5
 4.7 
(4.4)
 0.3
Group share
Profit after tax1
13.0
 2.3 
 — 
2.3
1	 The Group’s share of loss after tax of Healthy Retail Limited has been recognised only to the extent 
that its share of losses equals its interest in the joint venture, following the impairment recorded 
during the prior year.
At 29 February 2024, the Group’s share of the capital commitments of its joint ventures 
amounted to £0.2m (2023: £0.1m).
17. Inventories
2024
£m
2023
£m
Finished goods held for resale 
17.4
 15.5 
Consumables 
3.8
 6.2 
21.2
 21.7 
The carrying value of inventories is stated net of a provision of £1.5m (2023: £3.2m).

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
192
FINANCIAL STATEMENTS
18. Trade and other receivables
 
2024
£m 
2023
£m 
Trade receivables 
54.4
 46.0 
Prepayments and accrued income
34.4
 49.8 
Other receivables 
30.5
 46.0 
119.3
 141.8 
Analysed as:
Current
119.3
 141.8 
Non-current
—
—
119.3
 141.8 
Trade and other receivables are non-interest bearing and are generally on 30-day terms. 
Trade receivables includes £52.0m (2023: £45.1m) relating to contracts with customers.
The allowance for expected credit loss relating to trade and other receivables at 29 February 2024 
was £0.9m (2023: £1.7m). During the year, credit losses of £0.8m (2022/23: £1.2m) were 
recognised within operating costs in the consolidated income statement.
19. Cash and cash equivalents
 
2024
£m 
2023
£m 
Cash at bank and in hand 
97.8
 60.2 
Money market funds 
193.9
 769.6 
Short-term deposits
405.0
 335.0 
696.7
 1,164.8
Short-term deposits are made for varying periods of between one day and three months 
depending on the immediate cash requirements of the Group. They earn interest at the 
respective short-term deposit rates. 
The Group does not have material cash balances which are subject to contractual or 
regulatory restrictions.
For the purposes of the consolidated cash flow statement, cash and cash equivalents 
comprise the amounts as disclosed above.
20. Borrowings
Amounts drawn down on the Group’s borrowing facilities are as follows:
 
Current
Non-current
2024
£m
2023
£m
2024
£m
2023
£m
Senior unsecured bonds
—
— 
994.9
 993.4
—
 — 
994.9
 993.4 
Revolving credit facility and covenant
In May 2023 the Group signed an extension to the existing five-year £775.0m multicurrency 
Revolving Credit Facility Agreement, extending the final maturity date by one year to now 
expire on 25 May 2028. The facility’s other terms remain consistent, being a Multicurrency 
Revolving Facility Agreement and having variable interest rates with GBP being linked to 
SONIA and EUR being linked to EURIBOR. The revolving credit facility agreement contains 
one financial covenant ratio, being:
Net Debt/Adjusted EBITDA <3.5x.
As at 29 February 2024, £35.0m of the £775.0m Revolving Credit Facility is carved-out as 
an ancillary guarantee facility for the Group’s use in Germany. Guarantees totalling €22.8m 
were in issue at 29 February 2024 (March 2023: €21.6m).
Senior unsecured bonds
The Group has issued senior unsecured bonds with coupons and maturities as shown in the 
following table:
Title
Year 
issued Principal value
Maturity
Coupon
2025 senior unsecured bonds
2015
£450.0m
16 October 2025
3.375%
2027 senior unsecured – green use of 
proceeds bonds
2021
£300.0m
31 May 2027
2.375%
2031 senior unsecured – green use of 
proceeds bonds
2021
£250.0m
31 May 2031
3.000%
Amortised arrangement fees of £2.1m (2023: £2.6m) incurred in relation to the bonds 
are included in the carrying value and are being amortised over the term of the bonds. 
The bonds contain an early prepayment option which meets the definition of an 
embedded derivative.

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
193
G
O
21. Movements in cash and net debt
Year ended 29 February 2024
2 March 
2023
£m 
Share buyback 
commitments 
including 
transaction 
costs
£m 
Cash flow
£m 
Net new 
lease 
liabilities
£m 
Foreign
 exchange
£m 
Transfers to 
assets held for 
sale
£m
Amortisation of 
premiums and 
discounts
£m
29 February 
2024
£m
Cash and cash equivalents 
 1,164.8 
— 
(467.0)
— 
(1.1)
—
— 
696.7
Liabilities from financing activities
 
 
 
 
 
 
Borrowings
 (993.4)
— 
— 
— 
— 
—
(1.5)
(994.9)
Lease liabilities
 (3,958.4)
— 
147.1
(322.9)
29.0
6.8
— 
(4,098.4)
Committed share buyback
 — 
603.4
(591.1)
— 
— 
— 
— 
12.3
Total liabilities from financing activities
 (4,951.8)
603.4
(444.0)
(322.9)
29.0
6.8
(1.5)
(5,081.0)
Less: lease liabilities 
 3,958.4 
— 
(147.1)
322.9
(29.0)
(6.8)
—
4,098.4
Less: committed share buyback
 — 
(603.4)
591.1
—
—
—
—
(12.3)
Net cash/(debt)
 171.4 
—
(467.0)
—
(1.1)
—
(1.5)
(298.2)
Year ended 2 March 2023
3 March 
2022
£m 
Share buyback 
commitments 
including 
transaction 
costs
£m 
Cash flow 
£m 
Net new 
lease 
liabilities
£m
Foreign 
exchange
£m 
Transfers to 
assets held for 
sale
£m 
Amortisation 
of premiums 
and discounts
£m
2 March 
2023
£m
Cash and cash equivalents 
 1,132.4 
 — 
 30.5 
 — 
 1.9 
 — 
 — 
 1,164.8 
Liabilities from financing activities
Borrowings
 (991.9)
 — 
 — 
 — 
 — 
 — 
 (1.5)
 (993.4)
Lease liabilities
 (3,701.8)
 — 
 133.9 
 (346.1)
 (44.4)
 — 
 — 
 (3,958.4)
Total liabilities from financing activities
 (4,693.7)
 — 
 133.9 
 (346.1)
 (44.4)
 — 
 (1.5)
 (4,951.8)
Less: lease liabilities 
 3,701.8 
 — 
 (133.9)
 346.1 
 44.4 
 — 
 — 
 3,958.4 
Net cash/(debt)
 140.5 
 — 
 30.5 
 — 
 1.9 
 — 
 (1.5)
 171.4 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
194
FINANCIAL STATEMENTS
22. Lease arrangements
The Group leases various buildings which are used as hotels and restaurants. The leases 
are non-cancellable leases with varying terms, rent review clauses and renewal rights 
and include variable payments that are not fixed in amount but based upon a percentage 
of sales. The Group also leases various plant and equipment under non-cancellable 
lease agreements. 
An analysis of the Group’s right-of-use assets and lease liabilities is as follows:
Right-of-use assets
Property
£m
Other
£m
Total
£m
At 3 March 2022
 3,266.2 
 1.4 
 3,267.6 
Additions 
 368.8 
 1.2 
 370.0 
Net impairment reversal (Note 14)
 10.5 
 — 
 10.5 
Foreign currency translation
 45.4 
 — 
 45.4 
Depreciation 
 (164.8)
 (1.0)
 (165.8)
Terminations 
 (1.2)
 — 
 (1.2)
Reclassification to PPE1
 (21.9)
 — 
 (21.9)
At 2 March 2023
 3,503.0 
 1.6 
 3,504.6 
Additions
316.3
1.9
318.2
Net impairment charge (Note 14)
(7.3)
— 
(7.3)
Foreign currency translation
(29.0)
— 
(29.0)
Depreciation 
(182.2)
(1.1)
(183.3)
Terminations 
(1.0)
— 
(1.0)
Net movements from/to assets held for sale in 
the year
(5.2)
— 
(5.2)
At 29 February 2024
3,594.6
2.4
3,597.0
During the year, the Group had non-cash additions to right-of-use assets and lease liabilities 
of £212.3m (2022/23: £292.0m) relating to new leases and £105.9m (2022/23: £80.8m) relating 
to amendments to existing leases. The Group recognised net lease payments of £5.8m 
(2022/23: net lease incentive of £2.8m) on entering new and amended leases, within this 
amount is £3.6m relating to a released prepayment of sale and lease back property 
transaction (2022/23: £nil).
Lease liabilities
Property
£m
Other
£m
Total
£m
At 3 March 2022
 3,700.3 
 1.5 
 3,701.8 
Additions 
 371.6 
 1.2 
 372.8 
Interest
 138.7 
 — 
 138.7 
Foreign currency translation
 44.4 
 — 
 44.4 
Payments
 (271.3)
 (1.3)
 (272.6)
Terminations
 (1.5)
 — 
 (1.5)
Reclassification to PPE1
 (25.2)
 — 
 (25.2)
At 2 March 2023
 3,957.0 
 1.4 
 3,958.4 
Additions 
322.2
1.8
324.0
Interest
154.9
 — 
154.9
Foreign currency translation
(29.0)
 — 
(29.0)
Payments
(300.6)
(1.4)
(302.0)
Terminations
(1.1)
 — 
(1.1)
Net movements from/to assets held for sale in 
the year
(6.8)
 —
(6.8)
At 29 February 2024
4,096.6
1.8
4,098.4
1	 During the previous year, the Group acquired one property over which it had previously held a 
leasehold interest.
A maturity analysis of gross lease liability payments is included within Note 24.

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
195
G
O
22. Lease arrangements continued
Amounts recognised in the Group income statement 
 
2023/24
 £m 
2022/23
 £m 
Depreciation expense of right-of-use assets
183.3
 165.8 
Interest expense on lease liabilities 
154.9
 138.7 
Expense relating to low-value assets and short-term leases
 —
 — 
Variable lease payment expenses
3.5
 2.1 
Net impairment charge/(reversal) of right-of-use assets (Note 14)
7.3 
 (10.5)
Rental income
(4.0)
 (3.1)
Net lease expense recognised in the consolidated 
income statement
345.0
 293.0 
The Group’s total cash outflow in relation to leases was £305.4m including variable lease 
payments of £3.5m (2022/23: £277.4m including variable lease payments of £2.1m).
Future possible cash outflows not included in the lease liability
The Group has several lease contracts that include extension and termination options. Set 
out below are the undiscounted future rental payments relating to periods following the 
exercise date of extension and termination options that are not included in the lease liability.
2024
 £m 
2023
 £m 
Extension options expected not to be exercised 
1,361.1
 1,246.4 
Termination options expected to be exercised
—
 — 
1,361.1
 1,246.4 
The Group uses judgement in determining whether termination and extension option 
periods will be included within the lease term. The Group assumes that, unless a decision 
has been made to exit a lease, termination options will not be exercised as a result of historic 
practices within the Group. At the outset of a lease, the Group assumes that it will not 
exercise extension options. Due to the length of the Group’s leases, there is generally 
insufficient evidence that exercising an extension option is certain.
Future increases or decreases in rentals linked to an index or rate are not included in the 
lease liability until the change in cash flows takes effect. Approximately 77% of the Group’s 
lease liabilities are subject to inflation-linked rentals (with 93% of these leases containing 
caps) and a further 13% which are subject to open-market rent review clauses. Rental changes 
linked to inflation or rent reviews typically occur on an annual or five-yearly basis.	
As at 29 February 2024, the Group was committed to leases with future cash outflows 
totalling £1,368.8m (2023: £1,799.7m) which had not yet commenced and as such are not 
accounted for as a liability. A liability and corresponding right-of-use asset will be 
recognised for these leases at the lease commencement date.
The Group as a lessor 
The Group acts as a lessor in relation to a number of non-trading legacy sites and in subletting 
space within trading sites. Rental income recognised by the Group during the year is £4.0m 
(2022/23: £3.1m). Future minimum rentals receivable under non-cancellable operating leases 
at the year-end are as follows:
2024
 £m 
2023
 £m 
Within one year 
3.3
2.4
After one year but not more than five years
6.7
 6.0 
More than five years 
13.5
 8.3 
23.5
 16.7 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
196
FINANCIAL STATEMENTS
23. Provisions
 
Restructuring
£m 
Onerous 
contracts
 £m
Property 
costs
£m
Insurance 
claims
£m 
Government 
payments
£m 
Other
£m 
Total
£m 
At 3 March 2022
 0.4 
 5.0 
 6.6 
 8.2 
 9.3 
 1.8 
 31.3 
Created
 — 
 2.0 
 — 
 2.8 
 — 
 0.8 
 5.6 
Transferred
 — 
 — 
 — 
 — 
 2.3 
 — 
 2.3 
Utilised 
 — 
 (1.4)
 (1.0)
 (2.3)
 (0.1)
 (0.1)
 (4.9)
Released
 (0.4)
 (0.9)
 — 
 — 
 (4.7)
 — 
 (6.0)
Foreign exchange
 — 
 — 
 — 
 — 
 0.2 
 — 
 0.2 
At 2 March 2023
 — 
 4.7 
 5.6 
 8.7 
 7.0 
 2.5 
 28.5 
Created
—
0.4
4.0
2.0
—
0.4
6.8
Utilised 
—
(0.9)
(4.0)
(1.0)
—
(0.3)
(6.2)
Released
—
(1.3)
—
(1.4)
(6.9)
(0.8)
(10.4)
Foreign exchange
—
—
—
—
(0.1)
—
(0.1)
At 29 February 2024
 — 
2.9
5.6
8.3
 —
1.8
18.6
Analysed as:
Current 
—
2.9
5.6
—
—
1.8
10.3
Non-current 
—
—
—
8.3
—
—
8.3
At 29 February 2024
—
2.9
5.6
8.3
—
1.8
18.6
Analysed as:
 
Current 
 — 
 4.7 
 5.6 
 0.4 
 7.0 
 2.5 
 20.2 
Non-current 
 — 
 — 
 — 
 8.3 
 — 
 — 
 8.3 
At 2 March 2023
 — 
 4.7 
 5.6 
 8.7 
 7.0 
 2.5 
 28.5 
Onerous contracts
Onerous contract provisions relate primarily to property, software licences and supplier 
contracts where the contracts have become onerous. Provision is made for property‑related 
costs for the period that a sublet or assignment of the lease is not possible. Onerous 
contract provisions are discounted using a discount rate of 2.0% (2023: 2.0%) based on 
an approximation for the time value of money.
Property-related
The amount and timing of the cash outflows are subject to variation. The Group utilises 
the skills and expertise of both internal and external property experts to determine the 
provision held. Provisions are expected to be utilised over a period of up to ten years. 
During the year, the Group created £0.5m, utilised £0.5m and released £1.3m of 
property‑related onerous provisions.
Software
Certain software licence agreements were deemed to be onerous when following the 
disposal of Costa and as a result of the cancellation of a contract relating to the supply 
of IT equipment, it was no longer beneficial to the Group to use certain software or 
IT equipment. A provision of £0.5m was brought forward in relation to these contracts. 
During the year, the Group utilised £0.3m of this provision, with the provision carried 
forward to be utilised over the next year. 

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23. Provisions continued
Onerous contracts continued
Supplier contracts
Certain supplier contract arrangements are deemed to be onerous where minimum order 
commitments are not expected to be met. A provision of £0.4m was brought forward in 
relation to these contracts. During the year, the Group utilised £0.1m of the provision.
Property costs
The Group has established a property-related provision for the performance of remedial 
works at a small number of the Group’s sites. A provision of £5.6m is brought forward in 
relation to these costs. During the year £4.0m of the provision has been utilised and £4.0m 
was created. The provision is expected to be utilised over the next three years.
Insurance
A provision of £8.7m was brought forward in relation to the estimate of the cost of future 
claims against the Group from employees and the public. The claims covered typically 
relate to accidents and injuries sustained within Whitbread’s trading sites. During the year 
£1.0m of the provision was utilised, £1.4m was released, and £2.0m was created.
Government payments
The Group had made various claims for government support in previous years which were 
subject to review by relevant agencies. During the year a provision being held in relation 
to Whitbread’s claims within Germany was released as management is satisfied that no 
repayments are required following final submission. Also during the year a provision being 
held in relation to Whitbread’s claims in respect of historical indirect tax payments was 
released as the claim was paid out and settled, not requiring utilisation of this provision.
Other
The Group has previously announced its intention to exit hotel operations in South East 
Asia. This resulted in the recognition of a provision of £3.7m for risks arising from tax affairs 
and indemnity agreements. During the year, £0.3m of the provision had been utilised in the 
year, with £1.3m of the provision carried forward for risks arising from indemnity 
agreements. The remaining costs are expected to be utilised within one year.
The Group operates leases where it neither anticipates nor intends exiting a lease, therefore 
the Group has determined that the circumstances in which these leases would end mean 
that an outflow of resources is not considered probable and therefore it does not hold a 
material dilapidations provision.
24. Financial risk management objectives and policies
The Group’s principal financial instruments, other than derivatives, comprise bank loans, 
senior unsecured bonds, cash, short-term deposits, trade receivables and trade payables. 
The Group’s financial instrument policies can be found in the accounting policies in Note 2. 
The Board agrees policies for managing the financial risks summarised below:
Interest rate risk 
The Group’s exposure to market risk for changes in interest rates relates primarily to the 
Group’s long-term debt obligations. Interest rate swaps are used where necessary to 
maintain a mix of fixed and floating rate borrowings to manage this risk, in line with the 
Group treasury policy. At the year-end, 100% of Group debt was fixed for an average of 
3.5 years at an average interest rate of 3.0% (2023: 100% for 4.5 years at 3.0%). 
In accordance with IFRS 7 Financial Instruments: Disclosures, the Group has undertaken 
sensitivity analysis on its financial instruments which are affected by changes in interest 
rates. This analysis has been prepared on the basis of a constant amount of net debt, 
a constant ratio of fixed to floating interest rates, and on the basis of the hedging instruments 
in place at 29 February 2024 and 2 March 2023 respectively. Consequently, the analysis 
relates to the situation at those dates and is not representative of the years then ended. 
The following assumptions were made:
•	 balance sheet sensitivity to interest rates applies only to derivative financial instruments, 
as the carrying value of debt and deposits does not change as interest rates move; and	
•	 gains or losses are recognised in equity or the consolidated income statement in line with 
the accounting policies set out in Note 2.
Based on the Group’s net cash position at the year-end, a 1%pt increase in interest rates 
would increase the Group’s profit before tax by £7.0m (2023: £11.6m).
Liquidity risk
In its funding strategy, the Group’s objective is to maintain a balance between the 
continuity of funding and flexibility through the use of overdrafts and bank loans. 
This strategy includes monitoring the maturity of financial liabilities to avoid the risk 
of a shortage of funds. 
Excess cash used in managing liquidity is placed on interest-bearing deposit where 
maturity is fixed at no more than three months. Short-term flexibility is achieved through 
the use of short-term borrowing on the money markets.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
198
FINANCIAL STATEMENTS
24. Financial risk management objectives and policies continued
Liquidity risk continued
The Group has re-presented the time bands to better reflect the maturity profile that it monitors in its liquidity management activities and has amended the comparative total lease 
liability amount. The tables below summarise the Group’s financial liabilities at 29 February 2024 and 2 March 2023 based on contractual undiscounted payments, including interest: 
29 February 2024
Less than 
12 months
£m
Between 1 
and 3 years
£m
Between 3 
and 10 years
£m
Between 10 and 
20 years
£m
More than 
20 years
£m
Total
£m
Carrying 
value
£m
Non-derivative financial assets/liabilities:
Interest-bearing loans and borrowings
29.8
494.4
594.6
—
—
1,118.8
994.9
Lease liabilities
318.7
640.2
2,172.0
2,277.3
1,551.9
6,960.1
4,098.4
Other financial liabilities
12.3
 —
—
—
—
12.3
12.3
Trade and other payables
181.3
—
—
—
—
181.3
181.3
542.1
 1,134.6
2,766.6
2,277.3
1,551.9
8,272.5
5,286.9
Derivative financial assets/liabilities:
 
 
 
 
 
 
Cross-currency swaps
 
 
 
 
 
 
Derivative contracts – receipts
(15.2)
(465.2)
—
—
—
(480.4)
Derivative contracts – payments
9.4
455.6
—
—
—
465.0
(5.8)
(9.6)
—
—
—
(15.4)
Total
536.3
1,125.0
2,766.6
2,277.3
1,551.9
8,257.1
2 March 2023
Less than 
12 months
£m
Between 1 
and 3 years
£m
Between 3 
and 10 years
£m
Between 10 and 
20 years
£m
More than 
20 years
£m
Total
£m
Carrying 
value
£m
Non-derivative financial assets/liabilities:
Interest-bearing loans and borrowings
 29.8 
 509.6 
 609.3 
 — 
 — 
 1,148.7 
 993.4 
Lease liabilities
 301.6 
 604.6 
 2,044.0 
 2,232.3 
 1,578.0 
 6,760.5 
 3,958.4 
Trade and other payables
 198.9 
 3.8 
 — 
 — 
 — 
 202.7 
 202.7 
 530.3 
 1,118.0 
 2,653.3 
 2,232.3 
 1,578.0 
 8,111.9 
 5,154.5 
Derivative financial assets/liabilities:
Cross-currency swaps
Derivative contracts – receipts
 (15.2)
 (480.4)
 — 
 — 
 — 
 (495.6)
Derivative contracts – payments
 9.8 
 481.7 
 — 
 — 
 — 
 491.5 
 (5.4)
 1.3 
 — 
 — 
 — 
 (4.1)
Total
 524.9 
 1,119.3 
 2,653.3 
 2,232.3 
 1,578.0 
 8,107.8 

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24. Financial risk management objectives and policies continued
Credit risk
Due to the high level of cash held at the year-end, the most significant credit risk faced by 
the Group is that arising on cash and cash equivalents. The Group’s exposure arises from 
default of the counterparty, with a maximum exposure equal to the carrying value of these 
instruments. The Group seeks to minimise the risk of default in relation to cash and cash 
equivalents by spreading investments across a number of counterparties and dealing in 
accordance with Group Treasury Policy which specifies acceptable credit ratings and 
maximum investments for any counterparty.
In the event that any of the Group’s banks get into financial difficulty, the Group is exposed 
to the risk of withdrawal of currently undrawn committed facilities. This risk is mitigated by 
the Group having a range of counterparties to its facilities.
The Group is exposed to a small amount of credit risk attributable to its trade and other 
receivables. This is minimised by dealing with counterparties with good credit ratings. 
The amounts included in the balance sheet are net of expected credit losses, which have 
been estimated by management based on prior experience and any known factors at the 
balance sheet date.
The Group’s maximum exposure to credit risk arising from trade and other receivables, 
loans to joint ventures, derivatives and cash and cash equivalents is £785.4m (2023: £1,256.7m).
Foreign currency risk
The Group monitors the growth and risks associated with its overseas operations and 
will undertake hedging activities as and when they are required. In October 2019, the 
Group entered into a net investment hedge to manage the impact of movements in the 
GBP:EUR exchange rate on the value of the Group’s investment in its business in Germany. 
See Note 25 for more details.
Capital management
The Group’s primary objective in regard to capital management is to ensure that it 
continues to operate as a going concern and has sufficient funds at its disposal to grow 
the business for the benefit of shareholders. The Group seeks to maintain a ratio of debt 
to equity that balances risks and returns and also complies with the Group’s net debt to 
EBITDA covenant. See page 11 of this report for the policies and objectives of the Board 
regarding capital management, analysis of the Group’s credit facilities and financing plans 
for the coming years.
The Group aims to maintain sufficient funds for working capital and future investment in 
order to meet growth targets. The management of equity through share buybacks and new 
issues is considered as part of the overall leverage framework balanced against the funding 
requirements of future growth. In addition, the Group may carry out a number of sale and 
leaseback transactions to provide further funding for growth. 
The Group has access to a £775.0m multicurrency revolving credit facility with a final 
maturity date on 25 May 2028. There is one financial covenant ratio, being: Net Debt/
Adjusted EBITDA <3.5x.
The above matters are considered at regular intervals and form part of the business 
planning and budgeting processes. In addition, the Board regularly reviews the Group’s 
dividend policy and funding strategy.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
200
FINANCIAL STATEMENTS
25. Financial instruments
The carrying value of financial assets and liabilities at each reporting date are as follows:
At 29 February 2024
Amortised cost
Fair value
Financial 
assets
£m
Financial
 liabilities
£m
Hedging
 instruments
£m
Other 
£m
Carrying value
£m
Trade and other receivables
84.9
 —
—
—
84.9
Cash and cash equivalents
502.8
 —
—
193.9
696.7
Interest-bearing loans and borrowings
 —
(994.9)
—
—
(994.9)
Lease liabilities
 —
(4,098.4)
—
—
(4,098.4)
Derivative financial instruments
 —
 —
(12.1)
—
(12.1)
Other financial liabilities
—
(12.3)
—
—
(12.3)
Trade and other payables
 —
(178.1)
—
—
(178.1)
Deferred and contingent consideration 
 —
 —
—
(3.2)
(3.2)
At 2 March 2023
Amortised cost
Fair value
Carrying value
£m
Financial 
assets
£m
Financial
 liabilities
£m
Hedging
 instruments
£m
Other 
£m
Trade and other receivables
 92.0 
 — 
 — 
 — 
 92.0 
Cash and cash equivalents
 395.1 
 — 
 — 
 769.6 
 1,164.7 
Interest-bearing loans and borrowings
 — 
 (993.4)
 — 
 — 
 (993.4)
Lease liabilities
 — 
 (3,958.4)
 — 
 — 
 (3,958.4)
Derivative financial instruments
 — 
 — 
 (7.8)
 — 
 (7.8)
Trade and other payables
 — 
 (198.9)
 — 
 — 
 (198.9)
Deferred and contingent consideration 
 — 
 — 
 — 
 (3.8)
 (3.8)
Fair values
IFRS 13 Fair Value Measurement requires that the classification of financial instruments at fair value be determined by reference to the source of inputs used to derive the fair value. 
The classification uses the following three-level hierarchy:
Level 1 – quoted prices (unadjusted) in active markets for identical assets or liabilities;
Level 2 – other techniques for which all inputs, which have a significant effect on the recorded fair value, are observable, either directly or indirectly; and
Level 3 – techniques which use inputs, which have a significant effect on the recorded fair value, that are not based on observable market data.
For assets and liabilities that are recognised in the financial statements at fair value on a recurring basis, the Group determines whether transfers have occurred between levels 
in the hierarchy by reassessing categorisation (based on the lowest-level input that is significant to the fair value measurement as a whole) at the end of each reporting period. 

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25. Financial instruments continued
Financial assets and liabilities measured at amortised cost
The carrying value of trade and other receivables, cash and cash equivalents and trade and 
other payables are considered to be reasonable approximations of their fair values largely 
due to the short-term maturities of these instruments.	
The fair value of the Group’s borrowings is estimated at £920.1m (2023: £879.4m). The fair 
value of the Group’s borrowings is based on level 1 valuation techniques where there is an 
active market for the instrument and on level 2 valuation techniques otherwise. 
Financial assets and liabilities measured at fair value
2024
£m 
2023
£m 
Financial assets
Derivative financial instruments – level 2
3.8
 — 
Financial liabilities
Derivative financial instruments – level 2
15.9
 7.8
Deferred and contingent consideration – level 3
3.2
 3.8 
During the year ended 29 February 2024, there were no transfers between fair value 
measurement levels. Derivative financial instruments include £3.8m assets (2023: £nil) 
due after one year, £11.5m (2023: £nil) liabilities due within one year and £4.4m liabilities 
(2023: £7.8m) due after one year. Deferred and contingent consideration includes £3.2m 
due within one year (2023: £3.8m due after one year).
The fair value of derivative instruments classified as level 2 is calculated by discounting all 
future cash flows by the relevant market discount rate at the balance sheet date. The fair 
value of money market funds within cash and cash equivalents classified as level 1 are 
calculated by reference to their active market value at 29 February 2024. 
The fair value of deferred and contingent consideration relating to acquisitions is classified 
as level 3. Details of the valuation are included in Note 26.
Derivative financial instruments
Hedge of net investment in foreign operations
In October 2019, the Group entered into cross-currency swaps, whereby it pays an average 
fixed rate of 2.12% on a notional amount of €521.0m and receives a fixed rate of 3.375% 
on a notional amount of £450.0m. These swaps are being used as a net investment hedge 
to manage the impact of movements in the GBP:EUR exchange rate on the value of the 
Group’s investment in its business in Germany. The swaps mature in October 2025 in line 
with the bonds.
There is an economic relationship between the hedged item and the hedging instrument 
as the net investment creates a translation risk that will match the foreign exchange 
risk on the cross-currency swaps. The Group has established a hedge ratio of 1:1 as the 
underlying risk of the hedging instrument is identical to the hedged risk component. 
The hedge ineffectiveness will arise if the amount of the investment in the foreign 
subsidiary were to become lower than the nominal amount of the swaps.
The net investment hedges were assessed to be highly effective at 29 February 2024 and 
a net unrealised loss of £11.1m (2023: gain of £24.7m) has been recorded in the translation 
reserve. The Group has recorded costs of hedging of £1.1m (2023: £1.1m) within finance 
costs in the consolidated income statement as a result of the foreign currency basis spread 
within the hedging instrument. 
Cash flow hedges
Commodity price risk 
The Group is exposed to the impact of changes in gas and power prices. In the UK, the 
Group manages this risk by entering into physical supply agreements with an energy 
supplier or by hedging with financial counterparties. 
As at 29 February 2024, the Group had fixed prices in respect to approximately 80% of 
its gas and power requirements for 2024/25. The Group forecasts its UK gas and power 
requirements for future years. Group policy specifies that prices are fixed on a proportion 
of the projected future requirement. 
Given its knowledge of its estate, and its intention to continue operations, the Group is able 
to forecast UK energy requirements with a high degree of probability. The Group hedges 
its exposure by either entering into physical supply agreements with suppliers or into 
derivative trades with financial counterparties (‘financial hedge’).
The maximum hedge period is 3 years. The proportion required to be at a fixed price 
increases the closer the period in question is. The policy is operated on a rolling basis. 
The specified proportion is never more than 100% of the forecasted requirement. 
Moreover, by increasing the proportion of hedging over time, the Group is able to 
allow for any changes in the forecasted requirements.
When entering into a financial hedge, the Group undertakes to pay a fixed price for a 
specified amount of energy. Settlement is on a monthly basis for the life of the hedge. 
In return, the counterparty undertakes to pay an amount equal to the quantity of energy 
at the average benchmark price for the month. This benchmark price should be the same 
as the benchmark price paid by the Group to its supplier for the same period.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
202
FINANCIAL STATEMENTS
25. Financial instruments continued
Derivative financial instruments continued
Cash flow hedges continued
Commodity price risk continued
The impact of the hedging instruments and hedged items on the statement of financial position is as follows:	
At 29 February 2024
Notional 
amount
£m
Carrying 
amount
£m
Line item in statement of financial position 
Change in fair
value used for
measuring
ineffectiveness
for the year 
Hedged item
Change in fair value
of hedged item
Net investment in foreign operations
Cross-currency swaps 
450.0
3.8
Derivative financial instruments
10.4
Net investment in foreign subsidiaries
(10.4)
Cash flow hedges
Power commodity swap
38.9
(15.9)
Derivative financial instruments
(14.6) Highly probable forecast future power usage
 N/A – future usage
At 2 March 2023 
Notional 
amount
£m
Carrying 
amount
£m
Line item in statement of financial position 
Change in fair
value used for
measuring
ineffectiveness
for the year 
Hedged item
Change in fair value
of hedged item
Net investment in foreign operations
Cross-currency swaps 
 450.0
(6.6)
Derivative financial instruments
 (22.2)
Net investment in foreign subsidiaries
 22.2
Cash flow hedges
Power commodity swap
10.2
(1.3)
Derivative financial instruments
(1.3) Highly probable forecast future power usage
 N/A – future usage
The impact of the hedging instruments in the consolidated income statement and consolidated statement of comprehensive income is as follows:
2023/24
Total hedging 
gain/(loss) 
recognised in 
OCI
£m
Amount 
reclassified 
from OCI to 
profit or loss 
£m
Line item in the consolidated income statement
Accumulated value 
recognised in cash flow 
hedge reserve
£m
Power commodity swap
(14.6)
 — 
N/A – future usage
(15.9)
2022/23
Total hedging 
gain/(loss) 
recognised in 
OCI
£m
Amount 
reclassified 
from OCI to 
profit or loss 
£m
Line item in the consolidated income statement
Accumulated value 
recognised in cash flow 
hedge reserve
£m
Power commodity swap
 (1.3)
 — 
N/A – future usage
 (1.3)

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25. Financial instruments continued
Derivative financial instruments continued
Impact of hedging on equity 
Set out below is the reconciliation of each component of equity and the analysis of other 
comprehensive income:
Cash flow
 hedge reserve
£m
Foreign
 currency
 translation 
reserve
£m
At 3 March 2022
 — 
 24.3 
Change in fair value recognised in other comprehensive income 
– Power commodity swap
 (1.3)
 — 
Foreign exchange arising on consolidation
 — 
 37.3 
Fair value movement on derivatives designated 
as net investment hedges
 — 
 (24.7)
Deferred tax credit
 — 
 (1.9)
At 2 March 2023
 (1.3)
 35.0 
Change in fair value recognised in other comprehensive income 
– Power commodity swap
(14.6)
 — 
Foreign exchange arising on consolidation
 — 
(21.7)
Fair value movement on derivatives designated 
as net investment hedges
 — 
11.1
Net current tax credit
 —
1.5
Deferred tax expense
 4.3
 — 
At 29 February 2024
(11.6)
25.9
There have been no amounts reclassified to profit or loss during the year. The foreign 
currency translation reserve includes an accumulated gain of £0.6m (2023: loss of £10.5m) 
relating to derivatives designated as net investment hedges. 
26. Trade and other payables
Re-presented1
2024
£m
2023
£m
Trade payables 
91.9
 95.2 
Other taxes and social security 
61.9
 70.7 
Contract liabilities
177.1
 167.3 
Accruals
250.2
 239.8 
Other payables 
86.2
 103.7 
Deferred and contingent consideration 
3.2
 3.8 
670.5
 680.5 
Analysed as:
Current 
670.5
 676.7 
Non-current 
—
 3.8 
670.5
 680.5 
1	 Following a change in the hotel management system, the analysis of trade and other payables as 
at 2 March 2023 has been re-presented to reclassify VAT of £30.5m from contract liabilities to other 
taxes and social security to achieve consistent year-on-year presentation of contract liabilities, net 
of VAT.
Included within contract liabilities is £171.9m (2023: £165.3m re-presented) relating to 
payments received for accommodation where the stay will take place after the year-end 
and £5.2m (2023: £4.0m) revenue deferred relating to the Group’s customer loyalty 
programmes. During the year, £167.3m presented as a contract liability in 2023 has been 
recognised in revenue (2023: £146.2m). 
Trade payables typically have maturities up to 60 days depending on the nature of the 
purchase transaction and the agreed terms.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
204
FINANCIAL STATEMENTS
26. Trade and other payables continued
Deferred and contingent consideration	
2024
£m 
2023
£m 
Opening deferred and contingent consideration
3.8
 25.1 
Recognised on acquisition of assets
—
 2.5 
Amounts released during the period
(0.5)
—
Unwinding of discount rate (Note 8)
—
 0.2 
Paid during the period 
—
 (25.3)
Foreign exchange movements
(0.1)
 1.3 
Closing deferred and contingent consideration
3.2
 3.8 
The Group has contingent consideration in relation to nine sites from acquisitions in the 
current and previous years which is held at fair value. Amounts payable relate to various 
acquisitions and as a result payment terms vary, with the last payment due within one year. 
The fair value is calculated by discounting the future payments from their expected 
handover date using a risk adjusted discount rate. A 1% decrease/increase in the discount 
rate would increase/decrease the value of contingent consideration by £0.1m.
Foreign exchange movements on deferred and contingent consideration are recognised 
within exchange differences on translation of foreign operations in the consolidated 
statement of comprehensive income.
27. Share capital
Ordinary share capital
Allotted, called up and fully paid ordinary shares of 76.80 pence each 
(2023: 76.80 pence each)
million 
£m
At 3 March 2022
 214.5 
 164.8 
Issued on exercise of employee share options
 0.1 
 0.1 
At 2 March 2023
 214.6 
 164.9 
Issued on exercise of employee share options
0.2
0.2
Cancellations following share buyback
(17.3)
(13.3)
At 29 February 2024
197.5
151.8
The holders of ordinary shares are entitled to receive dividends as declared from time to 
time and are entitled to one vote per share at general meetings of the Company.
Employee share options
During the year, options over 0.2m (2022/23: 0.1m) ordinary shares, fully paid, were 
exercised by employees under the terms of various share option schemes. The Company 
received proceeds of £5.4m (2022/23: £2.0m) on exercise of these options.
Share buyback, commitment and cancellation
The Company purchased and cancelled 17.3m shares with a nominal value of £13.3m 
under the share buyback programmes running through the financial year. Consideration 
of £591.1m, including associated fees and stamp duty of £3.4m, was paid during the period. 
The buyback represents an irrevocable commitment and therefore the liability to purchase 
the remaining shares of £12.3m is recorded as a liability on the consolidated balance sheet. 
The final payment to shareholders under the October 2023 announced share buyback 
programme was made on 4 March 2024.
Preference share capital
Allotted, called up and fully paid shares of 1 pence each (2023: 1 pence each)
 
B shares
C shares
million
£m 
million
£m 
At 3 March 2022, 2 March 2023, 
29 February 2024
 2.0 
 — 
 1.9 
 — 
B shareholders are entitled to an annual non-cumulative preference dividend paid in arrears 
on or around 2 July each year on a notional amount of 155 pence per share.
C shareholders are entitled to an annual non-cumulative preference dividend paid in arrears 
on or around 14 January each year on a value of 159 pence per share.
In addition to shares issued in the normal course of business as part of the share-based 
payments schemes, there have been transactions involving the buyback of ordinary shares 
or potential ordinary shares since the reporting date and before the completion of these 
consolidated financial statements.
28. Reserves
Share premium
The share premium reserve is the premium paid on the Company’s 76.80 pence 
ordinary shares.
Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Group’s B and C 
preference shares and also includes the nominal value of cancelled ordinary shares.

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FINANCIAL STATEMENTS
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28. Reserves continued 
Retained earnings
In accordance with IFRS practice, retained earnings include revaluation reserves which arose on transition to IFRS. 
Currency translation reserve
The foreign currency translation reserve is used to record exchange differences arising from the translation of the financial statements of foreign subsidiaries, other foreign currency 
investments and exchange differences on derivative instruments that provide a hedge against net investments in foreign operations.
Other reserves
The movement in other reserves during the year is set out in the table below:
 
Treasury 
reserve
£m
Merger 
reserve
£m
Hedging 
reserve
£m
Excluded 
component of 
hedge reserve
£m
Total other 
reserves
£m
At 3 March 2022
 517.1 
 1,855.0 
 — 
 (1.8)
 2,370.3 
Other comprehensive income – net loss on cash flow hedges (Note 25)
 — 
 — 
 1.3 
 — 
 1.3 
Other comprehensive income – deferred tax on cash flow hedges (Note 25)
 — 
 — 
 — 
 — 
 — 
Other comprehensive income – gain on net investment hedge 
 — 
 — 
 — 
 (2.5)
 (2.5)
Cost of hedging
 — 
 — 
 — 
 (1.1)
 (1.1)
Purchase of ESOT shares
 31.7 
 — 
 — 
 — 
 31.7 
Loss on ESOT shares issued
 (4.3)
 — 
 — 
 — 
 (4.3)
At 2 March 2023
 544.5 
 1,855.0 
 1.3 
 (5.4)
 2,395.4 
Other comprehensive income – net loss on cash flow hedges (Note 25)
 — 
 — 
14.6
 — 
14.6
Other comprehensive income – deferred tax on cash flow hedges (Note 25)
 — 
 — 
 (4.3) 
 — 
(4.3)
Other comprehensive income – loss on net investment hedge 
 — 
 — 
 — 
0.7
0.7
Cost of hedging
 — 
 — 
 — 
(1.1)
(1.1)
Loss on ESOT shares issued
(6.4)
 — 
 — 
 — 
(6.4)
At 29 February 2024
538.1
1,855.0
11.6
(5.8)
2,398.9

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
206
FINANCIAL STATEMENTS
28. Reserves continued
Other reserves continued
Treasury reserve
This reserve relates to shares held by an independently managed employee share ownership 
trust (ESOT) and treasury shares held by Whitbread PLC. The shares held by the ESOT 
were purchased in order to satisfy outstanding employee share options and potential 
awards under the Long Term Incentive Plan (LTIP) and other incentive schemes.
The movement in treasury reserves during the year is set out in the table below:
 
Treasury shares held by 
Whitbread PLC
ESOT shares held
million 
£m
million 
£m
At 3 March 2022
 12.5 
 514.5 
 0.2 
 2.6 
Purchase of ESOT shares
 — 
 — 
 1.2 
 31.7 
Exercised during the year 
 — 
 — 
 (0.2)
 (4.3)
At 2 March 2023
 12.5 
 514.5 
 1.2 
 30.0 
Exercised during the year 
— 
— 
(0.3)
(6.4)
At 29 February 2024
12.5
514.5
0.9
23.6
Merger reserve
The merger reserve arose as a consequence of the merger in 2000/01 of Whitbread Group PLC 
and Whitbread PLC.
Hedging reserve
The hedging reserve records movements for effective cash flow hedges measured at fair value.
Excluded component of hedge reserve
The excluded component of hedge reserve records movements in the elements of 
derivatives used in hedging arrangements that are excluded from the hedge relationship.
29. Analysis of cash flows given in the cash flow statement
2023/24
£m
2022/23
£m
Profit for the year
312.1
 278.8 
Adjustments for:
Tax expense
139.6
 96.1 
Net finance costs (Note 8)
113.1
 130.1 
Share of profit from joint ventures
(13.0)
 (2.3)
Depreciation and amortisation
383.4
 345.5 
Share-based payments
15.8
 17.7 
Net impairment reversal/(charge) (Note 14)
107.5
 34.9 
Gains on disposals, property and other provisions
(15.3)
 (4.0)
Other non-cash items 
9.2
 0.6 
Cash generated from operations before working capital changes
1,052.4
 897.4 
Decrease/(increase) in inventories
0.4
 (2.3)
Decrease/(increase) in trade and other receivables
26.1
 (10.9)
Increase in trade and other payables
7.8
 112.1 
Cash generated from operations
1,086.7
 996.3 
Other non-cash items include an outflow of £0.6m representing bad debt charges 
(2022/23: £0.3m outflow), an inflow of £3.2m (2022/23: £0.7m outflow) as a result of net 
provision movements, an inflow of £5.0m (2022/23: £3.6m inflow) representing non-cash 
pension scheme administration costs and an inflow of £1.6m (2022/23: £2.1m outflow) from 
foreign exchange gains.
30. Contingent liabilities 	
There are no contingent liabilities to be disclosed in the year ended 29 February 2024 
(2023: none).

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
207
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O
31. Share-based payment plans
Long Term Incentive Plan (LTIP)
LTIP awards were made to directors and senior executives of the Group prior to the 
adoption of the Restricted Share Plan. Vesting of share awards under the scheme were 
dependent on continued employment and meeting performance targets over a three-year 
vesting period. The awards are settled in equity once exercised. 
Deferred equity awards	
Share awards are made under the Whitbread Directors Incentive Scheme implemented 
during 2004/05. The awards are not subject to performance conditions and will vest in full 
on the release date subject to continued employment at that date. If the director or senior 
executive of the Group ceases to be an employee of Whitbread prior to the release date, 
normally three years after the award, by reason of redundancy, death, injury, ill health, 
disability or some other reason considered to be a permitted reason by the Remuneration 
Committee, the awards may be released in full. If employment ceases for any other reason, 
the proportion of awards which vest depends upon the year in which the award was made 
and the date that employment ceased. If employment ceases in the first year after an 
award is made, none of the award vests, between the first and second anniversary, 25% 
vests and between the second and third anniversary, 50% vests. The awards are settled in 
equity once exercised.
R&R Scheme
The R&R Scheme enables Whitbread to make share awards periodically on a flexible basis. 
There are typically no performance conditions but these can be imposed by Whitbread at 
time of grant. Vesting of awards under this scheme is dependent on being in employment 
at date of vesting. If employment at Whitbread ceases prior to the vesting date by reason 
of resignation or is terminated for cause, all unvested awards will lapse. If employment 
ceases for any other reason, any vesting will be at the discretion of the Remuneration 
Committee and if granted will be on a prorated basis to the leaving date. The awards are 
settled in equity once exercised.
Restricted Share Plan (RSP)
At the general meeting held on 6 December 2019, it was agreed that the Restricted Share 
Plan would replace the Long Term Incentive Plan. Vesting of all shares under the scheme 
will depend on continued employment and meeting underpin targets over a period of at 
least three years. Details of the underpin target that apply to RSP awards are included in 
the remuneration report on pages 122 to 141. After vesting there is an additional holding 
period applicable to directors and senior executives such that the underpin measurement 
period and holding period is at least five years. If employment at Whitbread ceases prior to 
the vesting date by reason of resignation or terminated for cause, all unvested shares will 
lapse. If employment ceases for any other reason, any vesting will be at the discretion of 
the Remuneration Committee and if granted will be on a prorated basis to the leaving date. 
The awards are settled in equity once exercised.
Movements in the number of share awards are as follows:
52 weeks to 29 February 2024
Outstanding at 
the beginning 
of the year 
Granted 
during 
the year
Exercised 
during 
the year 
Expired 
during 
the year 
Outstanding at 
the end of 
the year 
Exercisable at 
the end of 
the year
Long Term Incentive Plan
 68,977 
—
(68,408)
—
569
569
Deferred equity awards
 263,860 
157,199
(90,595)
(20,452)
310,012
6,168
R&R Scheme
 539,159 
54,161
(169,498)
(39,917)
383,905
145,602
Restricted Share Plan
 477,080 
205,391
(7,147)
(60,188)
615,136
173,517
 1,349,076 
416,751
(335,648)
(120,557)
1,309,622
325,856
52 weeks to 2 March 2023
Outstanding at 
the beginning 
of the year 
Granted 
during 
the year
Exercised 
during 
the year 
Expired 
during 
the year 
Outstanding at 
the end of 
the year 
Exercisable at 
the end of 
the year
Long Term Incentive Plan
 130,499 
 — 
 (57,065)
 (4,457)
 68,977 
 68,977 
Deferred equity awards
 154,341 
 176,272 
 (64,917)
 (1,836)
 263,860 
 — 
R&R Scheme
 523,455 
 84,249 
 (39,020)
 (29,525)
 539,159 
 — 
Restricted Share Plan
 254,875 
 283,603 
 (3,186)
 (58,212)
 477,080 
 — 
 1,063,170 
 544,124 
 (164,188)
 (94,030)
 1,349,076 
 68,977 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
208
FINANCIAL STATEMENTS
31. Share-based payment plans continued
Employee Sharesave scheme
The employee Sharesave scheme is open to all employees and provides for a purchase price equal to the market price on the day preceding the date of invitation, with a 20% discount. 
The shares can be purchased over the six-month period following the third or fifth anniversary of the commencement date, depending on the length chosen by the employee.
The weighted average exercise price (WAEP) of movements in the number of share awards are as follows: 
2023/24
2022/23
Options
WAEP £ per 
share
Options
WAEP £ per 
share
Outstanding at the beginning of the year 
 1,259,804 
23.01
 1,173,108 
 26.01 
Granted during the year
383,890
27.11
 649,795 
 20.51 
Exercised during the year 
(207,689)
26.06
 (65,199)
 27.18 
Expired during the year 
(222,594)
22.99
 (497,900)
 26.19 
Outstanding at the end of the year 
1,213,411
23.79
 1,259,804 
 23.01 
Exercisable at the year-end
74,973
25.42
 60,647 
 27.64 
Outstanding options to purchase ordinary shares of 76.80 pence between 2024 and 2029 are exercisable at prices between £20.51 and £31.62 per share (2023: between 2023 and 2028 
at prices between £24.86 and £31.62). The weighted average share price at the date of exercise for options exercised during the year was £34.48 (2023: £30.10).
The weighted average contractual life of the share options outstanding as at 29 February 2024 is between two and three years. 

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
209
G
O
31. Share-based payment plans continued
The following tables list the inputs to the models used for the financial years:
29 February 2024
Grant date 
Exercise price
£
Price at 
grant date
£
Expected
term
Years 
Expected
dividend yield
%
Expected 
volatility
%
Risk-free 
rate
%
 Vesting
conditions
Fair value per 
share
£
Deferred equity awards
25.04.2023
 — 
32.59 
3.00 
2.00 
N/A
N/A
Service3
30.70
Deferred equity awards
11.01.2024
—
36.32
2.29
2.00
N/A
N/A
Service3
34.69
Restricted share plan
25.04.2023
 — 
32.59 
3.00 
2.00
N/A
N/A
Non-market1,2,3,4
30.70
Restricted share plan
11.01.2024
 — 
36.32 
2.29 
2.00
N/A
N/A
Non-market1,2,3,4
34.69
R&R awards 
11.01.2024
 — 
 36.32
1.65 
2.00
N/A
N/A
Service3
35.97
SAYE – 3 years
12.12.2023
27.11
33.69
3.22
2.00
38.8
4.25
Service3
12.08
SAYE – 5 years
12.12.2023
27.11
33.69
5.22
2.00
38.8
3.95
Service3
13.63
2 March 2023 
Grant date 
Exercise price
£
Price at 
grant date
£
Expected
term
Years 
Expected
dividend yield
%
Expected 
volatility
%
Risk-free 
rate
%
 Vesting
conditions
Fair value per 
share
£
Deferred equity awards
28.04.2022
 — 
 28.75 
3.00
2.00
N/A
N/A
Service3
28.18
R&R awards – 2 years
28.04.2022
 — 
 28.75 
2.00
2.00
N/A
N/A
Service3
27.89
R&R awards – 3 years
28.04.2022
 — 
 28.75 
3.00
2.00
N/A
N/A
Service3
27.08
Restricted share plan 
17.01.2023
 — 
 30.28 
0.16
—
N/A
N/A
Service3
30.28
Restricted share plan 
17.01.2023
 — 
 30.28 
2.66
2.00
N/A
N/A
Service3
29.28
Restricted share plan 
17.01.2023
 — 
 30.28 
3.66
2.00
N/A
N/A
Service3
29.28
Restricted share plan 
17.01.2023
 — 
 30.28 
2.16
2.00
N/A
N/A
Service3
29.01
Restricted share plan 
17.01.2023
 — 
 30.28 
3.24
2.00
N/A
N/A
Service3
28.37
SAYE – 3 years
02.12.2022
20.51
26.09
3.25
2.00
40.0
 3.38 
Service3
9.50
SAYE – 5 years
02.12.2022
20.51
26.09
5.25
2.00
40.0
 3.29 
Service3
10.68
1	 Return on capital employed.	
2	 Other performance conditions.
3	 Employment service.
4	 Lease-adjusted net debt.
The fair value of share options granted is estimated as at the date of grant using a stochastic model, taking into account the terms and conditions upon which the options were granted.
Expected volatility reflects the assumption that historical volatility is indicative of future trends, which may not necessarily be the actual outcome. The risk-free rate is the rate of interest 
obtainable from Government securities over the expected life of the equity incentive. The expected dividend yield is calculated on the basis of publicly available information at the time 
of the grant date which, in most cases, is the historic dividend yield. No other features relating to the granting of options were incorporated into the measurement of fair value.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
210
FINANCIAL STATEMENTS
31. Share-based payment plans continued
Employee share ownership trust (ESOT)
The Company funds an ESOT to enable it to acquire and hold shares for the share-based 
payment plans noted above. The ESOT held 0.9m shares at 29 February 2024 (2023: 1.2m). 
All dividends on the shares in the ESOT are waived by the Trustee.
Total charged to the consolidated income statement for all schemes
 
2023/24
£m
2022/23
£m
Deferred equity 
3.5
 2.6 
R&R Scheme
2.1
 5.8 
Restricted Share Plan
5.6
 3.7 
Employee Sharesave scheme 
4.6
 5.6 
Equity settled
15.8
 17.7
32. Retirement benefits
Defined contribution schemes
The Group operates a contracted-in defined contribution scheme under the Whitbread 
Group Pension Fund. Contributions by both employees and Group companies are held 
in externally invested, trustee-administered funds.
The Group contributes a specified percentage of earnings for members of the above 
defined contribution scheme, and thereafter has no further obligations in relation to the 
scheme. The total cost charged to the consolidated income statement in relation to the 
defined contribution scheme in the year was £14.7m (2022/23: £12.8m). At the year-end, 
the Group owed outstanding contributions of £2.8m (2023: £nil) in respect of the defined 
contribution scheme.
Defined benefit scheme
The defined benefit (final salary) section of the principal Group pension scheme, the 
Whitbread Group Pension Fund, was closed to new members on 31 December 2001 and 
to future accrual on 31 December 2009. The Whitbread Group Pension Fund is set up under 
UK trust law, registered with His Majesty’s Revenue and Customs and regulated by the 
Pensions Regulator. The Whitbread Group Pension Fund is governed by a corporate trustee 
which operates the scheme in accordance with the requirements of UK pensions legislation.
The surplus recognised in the consolidated balance sheet in respect of the defined benefit 
pension scheme is the fair value of the plan assets less the present value of the defined 
benefit obligation at the end of the reporting period. The IAS 19 pension cost relating to the 
defined benefit section of the Whitbread Group Pension Fund is assessed in accordance 
with actuarial advice from, and calculations provided by Lane Clark & Peacock, using the 
projected unit credit method. The present value of the defined benefit obligation is determined 
by discounting the estimated future cash outflows using interest rates of high quality 
corporate bonds that have terms to maturity approximating to the terms of the related 
pension obligation. Actuarial gains and losses arising from experience adjustments and 
changes in actuarial assumptions are charged or credited to equity in other comprehensive 
income in the period in which they arise. As the scheme is closed to future accrual, there is 
no future service cost.
The surplus has been recognised as, under the governing documentation of the Whitbread 
Group Pension Fund, the Group has an unconditional right to receive a refund, assuming 
the gradual settlement of the scheme liabilities over time until all members and their 
dependants have either died or left the scheme, in accordance with the provisions of 
IFRIC 14 IAS 19 – The Limit on a Defined Benefit Asset, Minimum Funding Requirements 
and their Interaction.
With the pensioner buy-in policy purchased in June 2022, the defined benefit scheme 
has now insured around 50% of pensioners, under which the benefits payable to defined 
benefit members covered under the policy became fully insured, thus reducing the Group’s 
exposure to changes in longevity, interest rates inflation and other relevant factors.
The weighted average duration of the defined benefit plan obligation at the end of the 
reporting period is 13.0 years (2023: 13.0 years).
The Group is aware of the High Court ruling in the case of Virgin Media Ltd vs NTL Pension 
Trustees II Ltd & Ors, and is waiting for the outcome of the appeal, scheduled for June 2024, 
and any additional hearings, as well as confirmation from the Government as to whether it 
will issue new regulations in response to the issue.

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
211
G
O
32. Retirement benefits continued
Funding
Expected contributions to be made in the next reporting period total £17.7m (2022/23: £16.4m). 
In 2023/24, contributions were £16.7m with £5.1m from the employer, £11.4m from Moorgate 
Scottish Limited Partnership (SLP) and £0.2m of benefits settled by the Group in relation 
to an unfunded scheme (2022/23: £14.5m, with £3.6m from the employer, £10.8m from 
Moorgate SLP and £0.1m of benefits settled by the Group in relation to an unfunded scheme). 
In addition, Whitbread paid £0.8m (2022/23: £1.2m) of investment manager expenses.
A scheme-specific actuarial valuation for the purpose of determining the level of cash 
contributions to be paid into the Whitbread Group Pension Fund was undertaken as at 
31 March 2020 by Towers Watson Ltd using the projected unit credit method. The valuation 
showed a surplus of assets relative to technical provisions of £55.0m (31 March 2017: deficit 
of £450.0m). As a result, no deficit reduction contributions are due.
A scheme-specific actuarial valuation of the scheme as at 31 March 2023 is currently being 
carried out and is expected to be completed by June 2024.
The Trustee holds as security £531.5m of Whitbread’s freehold property and this is 
expected to remain at this level until no further obligations are due under the Scottish 
Partnership arrangements which is expected to be in 2025. Following that, the security 
held by the Trustee will be the lower of: £500.0m; and 120% of the buy-out deficit and 
will remain in place until there is no longer a buy-out deficit.
Investment in Moorgate SLP
The Pension Scheme will receive a share of the income, profits and a variable capital 
payment from its investment in Moorgate SLP, which was established by the Group in the 
year ended 4 March 2010 (the share in profits is accounted for by the Group as contributions 
when paid). The partnership interests in Moorgate SLP are held by the Group, the general 
partner and by the Pension Scheme. 
Moorgate SLP holds an investment in a further partnership, Farringdon Scottish Partnership 
(SP), established in the same year. Property assets were transferred from other Group 
companies to Farringdon SP and are leased back to Whitbread Group PLC and Premier Inn 
Hotels Limited. The Group retains control over these properties, including the flexibility to 
substitute alternative properties. However, the Trustee has first charge over the property 
portfolio and certain other assets with an aggregate value of £228.0m which is included 
in the charge of £531.5m above. The Group retains control over both partnerships and, as 
such, they are fully consolidated in these consolidated financial statements.
The Pension Scheme is a partner in Moorgate SLP and, as such, is entitled to an annual 
share of the profits of the partnership with the underlying agreement terminating after 
FY25. At the end of this agreement, the partnership capital allocated to the Pension Scheme 
partner will, depending on the funding position of the Pension Scheme at that time, be 
transferred in cash to the Pension Scheme up to a value of £150.0m. The Group does not 
currently expect to need to pay out a material value under this clause as the funding position 
as at year-end is in a technical funding asset position, noting this is subject to change up to 
the point of the partnership agreement being terminated after FY25.
Under IAS 19, the investment held by the Pension Scheme in Moorgate SLP, a consolidated 
entity, does not represent a plan asset for the purposes of the consolidated financial statements. 
Accordingly, the pension surplus position in these consolidated financial statements does 
not reflect the £11.4m (2023: £21.9m) investment in Moorgate SLP held by the Pension Scheme.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
212
FINANCIAL STATEMENTS
32. Retirement benefits continued
Risks
Through its defined benefit scheme, the Group is exposed to a number of risks in relation to the IAS 19 surplus, the most significant of which are detailed below:
Risk
Description
Principal impact on assets and obligation reconciliations
Market volatility
The value of the defined benefit obligation is linked to AA-rated corporate bonds whilst the 
Scheme invests some of its assets in alternative asset classes (including those denominated in 
foreign currencies). These assets include private equities, secure income assets, gilts, swaps and 
cash. This exposes the Group to risks including those relating to interest rates, equity markets, 
foreign exchange and climate change. As a result, any change in market conditions which impacts 
the value of the Scheme’s assets or the interest rate on AA-rated corporate bonds will lead to 
volatility in the Group’s net pension liability on the balance sheet, pension expense in the income 
statement and remeasurement of movements in other comprehensive income. There is the 
potential for heightened market volatility through a number of different sources, including the 
economic impact of geopolitical events (e.g. the Russia-Ukraine conflict), the policy response 
of central banks to changing economic conditions (e.g. growth and inflation) which could have 
consequential implications on interest rates, in addition to wider economic impacts. There are 
also longer-term macroeconomic risks, such as the possible risk of recession and constraints 
on market liquidity, which could all adversely affect the Scheme’s assets.
•	 Return on plan assets
•	 Actuarial movements in financial assumptions
Inflationary risk
Due to the link between the scheme obligation and inflation, an increase in the expected future 
rate of inflation will lead to higher scheme liabilities, although this is mitigated by the Scheme 
holding inflation-linked assets which aim to match the increase in liabilities. 
•	 Actuarial movements in financial assumptions
Accounting 
assumptions
The defined benefit obligation is calculated by projecting the future cash flows of the scheme for 
many years into the future. Consequently, the assumptions used can have a significant impact on 
the balance sheet position and income statement charge. In practice, future scheme experience 
may not be in line with the assumptions adopted. For example, an increase in the life expectancy 
of members would increase scheme liabilities.
•	 Discount rate: interest income on scheme assets and cost 
on liabilities
•	 Mortality: actuarial movements in demographic assumptions
•	 Actuarial movements in financial assumptions

Whitbread PLC Annual Report and Accounts 2023/24
S
FINANCIAL STATEMENTS
213
G
O
32. Retirement benefits continued
Risks continued
The principal assumptions used by the independent qualified actuaries in updating the 
most recent valuation carried out as at 31 March 2020 of the UK scheme to 29 February 2024 
for IAS 19 Employee benefits purposes were:
At
29 February
 2024
%
At
2 March 2023
%
Pre-April 2006 rate of increase in pensions in payment
3.10
3.20
Post-April 2006 rate of increase in pensions in payment
2.10
2.20
Pension increases in deferment
3.10
3.20
Discount rate 
5.00
5.00
Inflation assumption 
3.20
3.30
The mortality assumptions are based on standard mortality tables which allow for future 
mortality improvements. The mortality improvements assumption has been updated to 
use the CMI 2022 model (2023: CMI 2021). The CMI 2022 model parameters include some 
weighting for 2022 mortality experience. The assumptions are that a member currently 
aged 65 will live on average for a further 19.5 years (2023: 19.7 years) if they are male and 
for a further 22.1 years (2023: 22.4 years) if they are female. For a member who retires in 
2043 at age 65, the assumptions are that they will live on average for a further 20.4 years 
(2023: 20.7 years) after retirement if they are male and for a further 23.3 years (2023: 23.6 years) 
after retirement if they are female.
The Group’s methodology for determining the discount rate is set based on single-AA rated 
corporate bonds. 	
The amounts recognised in the consolidated income statement in respect of the defined 
benefit scheme are as follows:
 
2023/24
£m
2022/23
£m
Net interest on net defined benefit surplus
(16.2)
 (13.6)
Administrative expense
5.0
 3.6 
Total income recognised in the consolidated income statement 
(gross of deferred tax)
(11.2)
 (10.0)
The amounts taken to the consolidated statement of comprehensive income are as follows:
2023/24
£m
2022/23
£m
Actuarial losses/(gains)
4.6
 (761.5)
Return on plan assets lower than discount rate
183.6
 985.1 
Remeasurement effects recognised in other 
comprehensive income
188.2
 223.6 
The amounts recognised in the consolidated balance sheet are as follows:
 
2024
£m
2023
£m
Present value of defined benefit obligation
(1,719.6)
 (1,723.0)
Fair value of scheme assets 
1,884.8
 2,047.7 
Surplus recognised in the consolidated balance sheet 
165.2
 324.7
Changes in the present value of the defined benefit obligation are as follows:
 
2023/24
£m
2022/23
£m
Opening defined benefit obligation 
 1,723.0 
 2,521.2 
Interest cost 
83.7
 64.0 
Remeasurement due to:
Changes in financial assumptions
(17.5)
 (735.3)
Changes in demographic assumptions
(17.9)
 (26.2)
Experience adjustments
40.0
 — 
Benefits paid 
(91.5)
 (100.6)
Benefits settled by the Group in relation to an unfunded 
pension scheme1
(0.2)
 (0.1)
Closing defined benefit obligation 
1,719.6
 1,723.0
1	 The total of these items equals the cash paid by the Group as per the consolidated cash flow 
statement. ‘Contributions from employer’ include contributions to cover administration expenses.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
214
FINANCIAL STATEMENTS
32. Retirement benefits continued
Risks continued
Changes in the fair value of the scheme assets are as follows:
2023/24
£m
2022/23
£m
Opening fair value of scheme assets 
 2,047.7 
 3,043.8 
Interest income on scheme assets
99.9
 77.6 
Return on plan assets greater/(lower) than discount rate2
(183.6)
 (985.1)
Contributions from employer1
5.1
 3.6 
Additional contributions from Moorgate SLP1
11.4
 10.8 
Investment manager expenses paid by the employer1
0.8
 1.2 
Benefits paid 
(91.5)
 (100.6)
Administrative expenses 
(5.0)
 (3.6)
Closing fair value of scheme assets 
1,884.8
 2,047.7
The major categories of plan assets are as follows:
2024
2023
Quoted and 
pooled
£m
Unquoted
£m
Total
£m
Quoted and 
pooled
£m
Unquoted
£m
Total
£m
Alternative assets
 — 
 — 
 — 
 1.1 
 — 
 1.1 
Bonds
 — 
1.3
1.3
 — 
 1.3 
 1.3 
Private markets
 — 
356.4
356.4
 — 
 508.4 
 508.4 
Liability-driven investments3 
1,022.9
 — 
1,022.9
 990.5 
 — 
 990.5 
Cash and other4
24.2
6.1
30.3
 33.6 
 0.2 
 33.8 
Buy-in insurance
 — 
473.9
473.9
 — 
 512.6 
 512.6 
1,047.1
837.7
1,884.8
 1,025.2 
 1,022.5 
 2,047.7 
1	 The total of these items equals the cash paid by the Group as per the consolidated cash flow statement. ‘Contributions from employer’ include contributions to cover administration expenses.
2	 Includes cost of managing fund assets.	
3	 Liability-driven investments include UK fixed and index-linked gilts, repurchase agreements and reverse repurchase agreements, interest rate and inflation (RPI) swaps, gilt futures and cash.
4	 Other primarily relates to assets held in respect of cash and net current assets.

Whitbread PLC Annual Report and Accounts 2023/24
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FINANCIAL STATEMENTS
215
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O
32. Retirement benefits continued
Risks continued
The assumptions in relation to discount rate, mortality and inflation have a significant effect 
on the measurement of scheme liabilities. The following table shows the sensitivity of the 
valuation to changes in these assumptions:
(Increase)/decrease in gross 
defined benefit liability
2024
£m
2023
£m
Discount rate
2.00% increase to discount rate
344.0
 357.0 
2.00% decrease to discount rate
(518.0)
 (548.0)
Inflation
0.25% increase to inflation rate
(38.0)
 (39.0)
0.25% decrease to inflation rate
37.0
 38.0 
Life expectancy
Additional one-year increase to life expectancy
(64.4)
 (71.3)
The above sensitivity analyses are based on a change in an assumption whilst holding all 
other assumptions constant. In practice, this is unlikely to occur and changes in some of 
the assumptions may be correlated. Where the discount rate is changed this will have an 
impact on the valuation of scheme assets in the opposing direction. The above sensitivities 
table shows only the expected changes to the gross defined benefit obligation (liability). 
When calculating the sensitivity of the defined benefit obligation to significant actuarial 
assumptions, the same method (projected unit credit method) has been applied as when 
calculating the pension surplus recognised within the consolidated balance sheet. 
The methods and types of assumptions did not change.
33. Related party disclosure
The Group consists of a parent company, Whitbread PLC, incorporated in the UK, and a 
number of subsidiaries and joint ventures held directly and indirectly by Whitbread PLC, 
which operate and are incorporated around the world. Note 9 to the Company’s separate 
financial statements lists details of the interests in subsidiaries and related undertakings.
The Group holds 6% as a general partnership interest in Moorgate Scottish Limited 
Partnership (SLP) with Whitbread Pension Trustees holding the balance as a limited 
partner. Moorgate SLP holds a 67.8% investment in a further partnership, Farringdon 
Scottish Partnership (SP), which was established by the Group to hold property assets. 
The remaining 32.2% interest in Farringdon SP is owned by the Group. The partnerships 
were set up in 2009/10 as part of a transaction with Whitbread Pension Trustees and the 
Group retains control over both partnerships and, as such, they are fully consolidated in 
these consolidated financial statements. Further details can be found in Note 32.
Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other 
subsidiaries are held directly and indirectly by Whitbread Group PLC.
Related party transactions
2023/24
Joint
 ventures
£m
2022/23
Joint 
ventures
£m
Sales to a related party
— 
 — 
Purchases from a related party
0.1
 — 
Amounts owed by related party
— 
 — 
Amounts owed to related party
— 
 — 
Other transactions with joint ventures
For details of the Group’s investments in and loans to joint ventures, see Note 16, those 
details are excluded from the table above.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Whitbread PLC Annual Report and Accounts 2023/24
216
FINANCIAL STATEMENTS
33. Related party disclosure continued
Key management personnel
The key management personnel of the Group are defined as the members of the 
Whitbread PLC Executive Committee. Compensation of key management personnel 
(including directors) is set out below. 
2023/24
£m 
2022/23
£m 
Short-term employee benefits 
8.0
 9.5 
Post-employment benefits 
— 
 — 
Share-based payments 
6.3
6.1
14.3
 15.6
Terms and conditions of transactions with related parties
Sales to, and purchases from, related parties are made at normal market prices. 
Outstanding balances at year-end are unsecured and settlement occurs in cash. 
There have been no guarantees provided, or received, for any related party receivables. 
No adjustment for expected credit loss relating to amounts owed by related parties has 
been made (2023: £nil). An assessment is undertaken, each financial year, through examining 
the financial position of the related parties and the market in which the related parties operate.
Transactions with other related parties	
Details of transactions with directors are detailed in Note 7.
34. Events after the balance sheet date
Share buy-back
The Board of Directors approved a share buy-back on 29 April 2024 for £150.0m and is in 
the process of appointing the relevant brokers to undertake the programme in accordance 
with that approval.
Accelerating Growth Plan
The results include the announcement of the Accelerating Growth Plan (‘AGP’) to optimise 
UK F&B. Details of the plan include the conversion of 112 branded restaurants into new 
rooms and disposal of a further 126 branded restaurants over the next 24 months. We have 
agreed to sell 21 of these sites for £28m.
35. Asset acquisitions
During this and the previous year, the Group have purchased a number of properties, the 
legal form of the transactions varies between acquisition of the property or acquisition of 
the company holding title of the property, as well as noting that a number of properties are 
purchased in a state that means they do not meet the definition of a business on acquisition. 
For the remaining properties which do meet the definition of being a business on acquisition, 
these transactions have been accounted for as asset acquisitions under IFRS 3 Business 
Combinations as the fair value of the assets is concentrated in a single group of similar 
assets in each deal analysed. The transactions form part of the Group’s strategic priorities 
over both international growth and continued UK market share gains.

S
FINANCIAL STATEMENTS
217
Whitbread PLC Annual Report and Accounts 2023/24
G
O
COMPANY BALANCE SHEET
Company number: 04120344
At 29 February 2024
Notes
29 February 
2024
£m
2 March 
2023
£m
Non-current assets 
Investment in subsidiaries 
3
2,472.8
 2,457.0
Other receivables
4
598.1
 731.8 
Total non-current assets 
 
3,070.9
 3,188.8
Current assets
 
Other receivables
4
350.0
 450.0 
Total assets
 
3,420.9
 3,638.8
Current liabilities
Other payables
5
(12.4)
 (13.2)
Other financial liabilities
(12.3)
—
Total liabilities
 
(24.7)
 (13.2)
Net assets
 
3,396.2
 3,625.6 
Equity
Share capital 
6
151.8
 164.9 
Share premium
7
1,031.8
 1,026.6 
Capital redemption reserve
7
63.5
 50.2 
Retained earnings
7
2,687.2
 2,928.4 
Treasury reserve
7
(538.1)
 (544.5)
Total equity
 
3,396.2
 3,625.6
The profit and loss account of the parent company is omitted from the Company’s accounts by virtue of the exemption granted by section 408 of the Companies Act 2006. 
The profit generated in the year for ordinary shareholders, and included in the financial statements of the parent company, amounted to £517.5m (2022/23: £29.6m).
Dominic Paul	
	
	
Hemant Patel	
Chief Executive	
	
	
Chief Financial Officer	
29 April 2024	

Whitbread PLC Annual Report and Accounts 2023/24
218
FINANCIAL STATEMENTS
COMPANY STATEMENT OF CHANGES IN EQUITY	
Year ended 29 February 2024	
 
Share
 capital
(Note 6)
£m
Share 
premium
(Note 7)
£m
Capital 
redemption 
reserve
(Note 7)
£m
Retained 
earnings
(Note 7)
£m
Treasury
 reserve
(Note 7)
£m
Total
£m
At 3 March 2022
 164.8 
 1,024.7 
 50.2 
 3,004.5 
 (517.1)
 3,727.1 
Profit for the year
 — 
 — 
 — 
 29.6 
 — 
 29.6 
Total comprehensive income
 — 
 — 
 — 
 29.6 
 — 
 29.6 
Ordinary shares issued on exercise of employee share options
 0.1 
 1.9 
 — 
 — 
 — 
 2.0 
Loss on ESOT shares issued
 — 
 — 
 — 
 (4.3)
 4.3 
 — 
Accrued share-based payments
 — 
 — 
 — 
 17.7 
 — 
 17.7 
Dividends paid
 — 
 — 
 — 
 (119.1)
 — 
 (119.1)
Purchase of ESOT shares
 — 
 — 
 — 
 — 
 (31.7)
 (31.7)
At 2 March 2023
 164.9 
 1,026.6 
 50.2 
 2,928.4 
 (544.5)
 3,625.6 
Profit for the year
 — 
 — 
 — 
517.5
 — 
517.5
Total comprehensive income
 — 
 — 
 — 
517.5
 — 
517.5
Ordinary shares issued on exercise of employee share options
0.2
5.2
 — 
 — 
 — 
5.4
Loss on ESOT shares issued
 — 
 — 
 — 
(6.4)
6.4
 — 
Accrued share-based payments
 — 
 — 
 — 
15.8
 — 
15.8
Dividends paid
 — 
 — 
 — 
(164.7)
 — 
(164.7)
Share buyback, commitment and cancellation
(13.3)
 — 
13.3
(603.4)
 — 
(603.4)
At 29 February 2024
151.8
1,031.8
63.5
2,687.2
(538.1)
3,396.2

S
FINANCIAL STATEMENTS
219
Whitbread PLC Annual Report and Accounts 2023/24
G
O
NOTES TO THE COMPANY FINANCIAL STATEMENTS
At 29 February 2024
1. Basis of accounting
The financial statements of Whitbread PLC for the year ended 29 February 2024 were 
authorised for issue by the Board of directors on 29 April 2024. The financial year represents 
the 52 weeks to 29 February 2024 (prior financial year: 52 weeks to 2 March 2023).
The financial statements are prepared under the historical cost convention and in accordance 
with applicable UK Accounting Standards. The Company meets the definition of a qualifying 
entity under FRS 100 ‘Application of Financial Reporting Requirements’ as issued by the 
Financial Reporting Council (FRC). Accordingly, in the year ended 3 March 2016, the Company 
underwent transition from reporting under UK GAAP to FRS 101 ‘Reduced Disclosure 
Framework’. The financial statements are therefore prepared in accordance with FRS 101.
As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions 
available under that standard in relation to share-based payments, non-current assets held 
for sale, financial instruments, capital management, presentation of comparative information 
in respect of certain assets, presentation of a cash flow statement, standards not yet 
effective, impairment of non-current assets and related-party transactions.
Where required, equivalent disclosures are given in the consolidated financial statements 
of the Group.
Going concern
The directors have concluded that it is appropriate for the financial statements to be 
prepared on the going concern basis (see Note 2 to the consolidated financial statements).
2. Summary of significant accounting policies
Investments
Investments held as non-current assets are stated at cost less provision for any impairment. 
The carrying values of investments are reviewed for impairment when events or changes in 
circumstances indicate that the carrying amounts may not be recoverable.
Critical accounting judgements and key sources of estimation uncertainty
In the opinion of the directors, there are no critical accounting judgements or key sources 
of estimation uncertainty in relation to the parent company financial statements.
3. Investment in subsidiary undertakings
Investments at cost
2024
 £m 
2023
£m 
Opening investments 
 2,457.0 
 2,439.3 
Contributions to subsidiaries in respect of share-based payments
15.8
 17.7 
Closing investments 
2,472.8
 2,457.0 
Significant trading subsidiary undertakings
Principal activity
Country of 
incorporation
Country of 
principal 
operations
% of equity 
and votes 
held 
Whitbread Group PLC 
Hotels & Restaurants
England 
England 
100.0
Premier Inn Hotels Limited 
Hotels 
England 
England 
100.0
During the year a dividend was received from Whitbread Group plc of £500.0m (2022/23: £nil).
Whitbread Group PLC, in which the Company has an investment, holds 6% as a general 
partnership interest in Moorgate Scottish Limited Partnership (SLP) with Whitbread 
Pension Trustees holding the balance as a limited partner. Moorgate SLP holds a 67.8% 
investment in a further partnership, Farringdon Scottish Partnership (SP), which was 
established by the Group to hold property assets. The remaining 32.2% interest in 
Farringdon SP is owned by Whitbread Group PLC. The partnerships were set up in 
2009/10 as part of a transaction with Whitbread Pension Trustees. Further details can 
be found in Note 32 of the Whitbread PLC consolidated financial statements.
Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other 
subsidiaries are held directly or indirectly by Whitbread Group PLC or its subsidiaries. 
A full list of subsidiaries and related undertakings is provided in Note 9.
4. Other receivables
 
2024
£m 
2023
£m 
Amounts due from subsidiary undertakings
948.1
 1,181.8 
948.1
 1,181.8 
Analysed as:
Current
350.0
 450.0 
Non-current
598.1
 731.8 
948.1
 1,181.8 

Whitbread PLC Annual Report and Accounts 2023/24
220
FINANCIAL STATEMENTS
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
5. Other payables
2024
£m 
2023
£m 
Unclaimed dividends
6.7
 6.3 
Corporation tax payable 
5.7
 6.9 
12.4
 13.2 
6. Share capital
Ordinary share capital
Allotted, called up and fully paid ordinary shares of 76.80 pence each 
(2023: 76.80 pence each) 
 
million 
£m
At 3 March 2022
 214.5 
 164.8 
Issued on exercise of employee share options
 0.1 
 0.1 
At 2 March 2023
 214.6 
 164.9 
Issued on exercise of employee share options
0.2
0.2
Share buyback, commitment and cancellation
(17.3)
(13.3)
At 29 February 2024
197.5
151.8
Employee share options
During the year, options over 0.2m (2022/23: 0.1m) ordinary shares, fully paid, were 
exercised by employees under the terms of various share option schemes. The Company 
received proceeds of £5.4m (2022/23: £2.0m) on exercise of these options.
Share buyback, commitment and cancellation
The Company purchased and cancelled 17.3m shares with a nominal value of £13.3m 
under the share buyback programmes running through the financial year. Consideration 
of £591.1m, including associated fees and stamp duty of £3.4m, was paid during the period. 
The buyback represents an irrevocable commitment and therefore the liability to purchase 
the remaining shares of £12.3m is recorded as a liability on the consolidated balance sheet. 
The final payment to shareholders under the October 2023 announced share buyback 
programme was made on 4 March 2024.
Preference share capital
Allotted, called up and fully paid shares of 1 pence each (2023: 1 pence each)
B shares
 C shares
million
£m 
million
£m 
At 3 March 2022, 2 March 2023, 
29 February 2024
 2.0 
 — 
 1.9 
 — 
7. Reserves
Share premium	
The share premium reserve is the premium paid on the Company’s 76.80 pence 
ordinary shares.	
Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Company’s B and C 
preference shares and also includes the nominal value of cancelled ordinary shares.
Retained earnings
Retained earnings are the net earnings not paid out as dividends, but retained to be reinvested.
Treasury reserve
This reserve relates to shares held by an independently managed employee share ownership 
trust (ESOT) and treasury shares held by Whitbread PLC. The shares held by the ESOT 
were purchased in order to satisfy outstanding employee share options and potential 
awards under the Long Term Incentive Plan (LTIP) and other incentive schemes.
The movement in treasury reserves during the year is set out in the table below:
 
Treasury shares held by 
Whitbread PLC
ESOT shares held
million 
£m
million 
£m
At 3 March 2022
 12.5 
 514.5 
 0.2 
 2.6 
Purchase of own shares for ESOT
 — 
 — 
 1.2 
 31.7 
Exercised during the year 
 — 
 — 
 (0.2)
 (4.3)
At 2 March 2023
 12.5 
 514.5 
 1.2 
 30.0 
Exercised during the year 
—
—
(0.3)
(6.4)
At 29 February 2024
12.5
514.5
0.9
23.6
Distributable reserves
As at 29 February 2024, Whitbread PLC had distributable reserves of £1,932.6m 
(2023: £2,183.0m).

S
FINANCIAL STATEMENTS
221
Whitbread PLC Annual Report and Accounts 2023/24
G
O
8. Contingent liabilities
Whitbread PLC is a member of the Whitbread Group PLC VAT group. All members are 
jointly and severally liable for the VAT liability. At the balance sheet date that VAT Group’s 
liability amounted to £42.7m (2023: £25.3m).
9. Related parties
Details of related undertakings are shown below:
Active related undertakings
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
AIRE HIEX Stuttgart 
Verwaltungs GmbH
Germany
Ordinary EUR 
50,000
—
100.0
100.0
Brickwoods Limited
England1
Ordinary £0.25
—
100.0
100.0
Duttons Brewery Limited
England1
Ordinary £1.00
—
100.0
100.0
Elm Hotel Holdings 
Limited
England1
Ordinary £0.10
—
100.0
100.0
Farringdon Scottish 
Partnership
Scotland2
N/A
N/A
N/A
N/A
London Hotel Holdings 
Limited
England1
Ordinary 
£100.00
—
100.0
100.0
London Hotel Holdings 2 
Limited
England1
Ordinary 
£100.00
—
100.0
100.0
Manchester Hotel 
Holdings Limited
England1
Ordinary 
£10.00
—
100.0
100.0
Milton (SC) 2 Limited
Scotland2
Ordinary £1.00
—
100.0
100.0
Milton (SC) Limited
Scotland2
Ordinary £1.00
—
100.0
100.0
Milton 1 Limited
England1
Ordinary £1.00
—
100.0
100.0
Moorgate Scottish 
Limited Partnership
Scotland2
N/A
N/A
N/A
N/A
PI Hotels and 
Restaurants Ireland 
Limited
Ireland3
Ordinary EUR 1
—
100.0
100.0
Premier Inn (Bath Street) 
Limited
Jersey5
Ordinary £1.00
—
100.0
100.0
Premier Inn (Guernsey) 
Limited
Guernsey16 Ordinary £1.00
—
100.0
100.0
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Premier Inn (Isle of Man) 
Limited
Isle of 
Man4
Ordinary £1.00
—
100.0
100.0
Premier Inn (Jersey) 
Limited
Jersey5
Ordinary £1.00
—
100.0
100.0
Premier Inn (UK) Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn AT Holding 
GmbH
Austria18
Ordinary EUR 
35,000
—
100.0
100.0
Premier Inn AT 
Hotelbetriebsgesellschaft 
GmbH
Austria18
Ordinary EUR 
35,000
—
100.0
100.0
Premier Inn AT 
Immobilienbesitz GmbH
Austria18
Ordinary EUR 
35,000
—
100.0
100.0
Premier Inn Dortmund 
Königswall GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Essen City 
Hauptbahnhof GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Flensburg City 
GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Frankfurt 
City Ostbahnhof GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Frankfurt 
Eschborn GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Glasgow 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Hamburg 
Nordanalstrasse GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Holding 
GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0

Whitbread PLC Annual Report and Accounts 2023/24
222
FINANCIAL STATEMENTS
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Premier Inn Hotel GmbH
Germany8
There are no 
classes of 
shares. The 
total nominal 
share capital 
amounts to 
EUR 300,000 
and is divided 
into two 
shares, one in 
the nominal 
amount of EUR 
275,000 and 
one in the 
nominal 
amount of EUR 
25,000
—
100.0
100.0
Premier Inn Hotels Limited England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Hotels LLC
United 
Arab 
Emirates6
Ordinary AED 
1,000
—
49.0
49.0
Premier Inn Hotels Qatar
Qatar7
Ordinary QAR 
100.00
—
24.0
24.0
Premier Inn Immo 
19 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
20 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
21 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
22 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
23 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
9. Related parties continued
Active related undertakings continued
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Premier Inn Immo 
24 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
25 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn International 
Development Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Manchester 
Airport Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Manchester 
Trafford Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Mannheim 
Quadrate T1 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn München 
Frankfurter Ring GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Ochre Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Rostock City 
Hafen GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn 
Verwaltungsgesellschaft 
Süd GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn 
Westminster Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Travel Inn 
India Limited
England1
Ordinary £1.00
—
100.0
100.0
PT. Whitbread Indonesia
Indonesia10 Ordinary USD 
1.00
—
100.0
100.0
PTI Middle East Limited
United 
Arab 
Emirates11
Ordinary AED 
1,000
—
100.0
100.0
Quay House Admirals 
Way Land Ltd
England1
Ordinary £1.00
—
100.0
100.0
Silk Street Hotels Limited
England1
Deferred £1.00
—
100.0
99.1
Ordinary USD 
0.01
100.0
100.0
St Andrews Homes Limited England1
Ordinary £1.00
—
100.0
99.9

S
FINANCIAL STATEMENTS
223
Whitbread PLC Annual Report and Accounts 2023/24
G
O
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Swift Hotels Limited
England1
Ordinary £1.00
—
100.0
0.1
Preference 
£5.00
100.0
99.9
T.F. Ashe & 
Nephew Limited
England1
Deferred £1.00
—
100.0
0.1
Ordinary £0.01
100.0
100.0
UNA 312. Equity 
Management GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
UNA 352. Equity 
Management GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Whitbread Asia Pacific 
Private Limited
Singapore12 Ordinary SGD 
1.00
—
100.0
100.0
Whitbread East 
Pennines Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Group PLC
England1
Ordinary £0.23
100
—
50.0
A Ordinary 
£0.25
100
—
50.0
Whitbread Hotel 
Company Limited
England1
Ordinary £0.10
—
100.0
100.0
Whitbread International 
Sourcing Business Services 
(Shanghai) Co., Ltd
China9
Ordinary RMB 
1.00
—
100.0
100.0
Whitbread Properties 
Limited
England1
5% non-
cumulative 
preference 
£0.50
—
100.0
24.9
7% non-
cumulative
preference 
£0.25
100.0
24.9
Ordinary £0.175
100.0
58.7
Whitbread West 
Pennines Limited
England1
Ordinary £1.00
—
100.0
24.9
9. Related parties continued
Active related undertakings continued
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
WHRI Development DMCC United 
Arab 
Emirates13
Ordinary AED 
1,000
—
100.0
24.9
WHRI Holding 
Company Limited
England1
Ordinary £1.00
—
100.0
24.9
Dormant related undertakings
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Advisebegin Limited
England1
Ordinary £1.00
—
100.0
100.0
Alastair Campbell & 
Company Limited
Scotland15
Ordinary £1.00
—
100.0
100.0
Archibald Campbell 
Hope & King Limited
Scotland15
Ordinary £1.00
—
100.0
100.0
Autumn Days Limited
England1
Ordinary £1.00
—
100.0
100.0
Belgrave Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Belstead Brook Manor 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Brewers Fayre Limited
England1
Ordinary £1.00
—
100.0
100.0
Britannia Inns Limited
England1
Ordinary £1.00
—
100.0
100.0
Broughton Park 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Carpenters of 
Widnes Limited
England1
Ordinary £1.00
—
100.0
100.0
Deferred 
ordinary £1.00
—
100.0
100.0
Cherwell Inns Limited
England1
A Ordinary 
non-voting 
£1.00
—
100.0
66.7
Ordinary £1.00
—
100.0
33.3
Chiswell Overseas Limited England1
Ordinary £1.00
—
100.0
100.0
Chiswell Properties Limited England1
Ordinary £1.00
—
100.0
100.0

Whitbread PLC Annual Report and Accounts 2023/24
224
FINANCIAL STATEMENTS
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Churchgate Manor 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Country Club 
Hotels Limited
England1
Ordinary £1.00
—
100.0
100.0
Cromwell Hotel 
(Stevenage)
England1
Ordinary £1.00
—
100.0
100.0
Cymric Hotel 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Danesk Limited
Scotland14
Ordinary £1.00
—
100.0
100.0
David Williams 
(Builth) Limited
England1
Ordinary £1.00
—
100.0
100.0
Dealend Limited
England1
Ordinary £1.00
—
100.0
100.0
Delamont Freres Limited
England1
Ordinary £1.00
—
100.0
100.0
Delaunay Freres Limited
England1
Ordinary £1.00
—
100.0
100.0
Dome Restaurants Limited England1
Ordinary £1.00
—
100.0
100.0
Dragon Inns and 
Restaurants Limited
England1
Ordinary £1.00
—
100.0
100.0
Dukes Head 1988 Limited
England1
B Ordinary 
£1.00
—
100.0
100.0
W Ordinary 
£1.00
—
100.0
100.0
E. Lacon & Co., Limited
England1
Ordinary £1.00
—
100.0
100.0
E.B. Holdings Limited
England1
Ordinary £1.00
—
100.0
100.0
Evan Evans Bevan Limited
England1
Ordinary £1.00
—
100.0
100.0
Finite Hotel 
Systems Limited
England1
A Ordinary 
£1.00
—
100.0
50.0
B Ordinary 
£1.00
—
100.0
50.0
Fleet Wines & 
Spirits Limited
England1
Ordinary £1.00
—
100.0
100.0
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Forest of Arden Golf and 
Country Club Limited
England1
Ordinary £1.00
—
100.0
100.0
Gable Care Limited
England1
Ordinary £1.00
—
100.0
100.0
Goodhews (Castle)
England1
A Ordinary 
£1.00
—
100.0
51.0
Ordinary £1.00
—
100.0
49.0
Goodhews (Holdings) 
Limited
England1
A ordinary 
£1.00
—
100.0
42.2
B ordinary 
£1.00
—
100.0
42.2
C ordinary 
£1.00
—
100.0
15.6
Goodhews (Inns)
England1
Ordinary £1.00
—
100.0
100.0
Goodhews (Restaurants)
England1
Ordinary £1.00
—
100.0
100.0
Goodhews B. & S. Limited England1
Ordinary £1.00
—
100.0
100.0
Goodhews Enterprises
England1
Ordinary £1.00
—
100.0
100.0
Goodhews Limited
England1
Ordinary £1.00
—
100.0
100.0
Gough Brothers Limited
England1
Deferred 
ordinary £0.20
—
100.0
97.6
Ordinary £1.00
—
100.0
2.4
Grosvenor Leisure Limited England1
Ordinary £1.00
—
100.0
100.0
Hammock Limited
England1
Ordinary £1.00
—
100.0
100.0
Hart & Co., (Boats) Limited England1
1% non-
cumulative 
preference 
£1.00
—
100.0
99.0
Ordinary £1.00
—
100.0
1.0
1% non-
cumulative 
preference 
£0.01
—
100.0
—
9. Related parties continued
Dormant related undertakings continued

S
FINANCIAL STATEMENTS
225
Whitbread PLC Annual Report and Accounts 2023/24
G
O
9. Related parties continued
Dormant related undertakings continued
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Harveys Leisure 
Promotions Limited
England1
A ordinary 
£1.00
—
100.0
100.0
B ordinary 
£1.00
—
100.0
100.0
Hunter & Oliver Limited
England1
Ordinary £1.00
—
100.0
100.0
J. Burton 
(Warwick) Limited
England1
Ordinary £1.00
—
100.0
100.0
J. J. Norman and 
Ellery Limited
England1
Ordinary £1.00
—
100.0
100.0
James Bell and 
Company Limited
England1
Deferred 
ordinary £0.25
—
100.0
96.2
Ordinary 0.01
—
100.0
3.8
Jestbread Limited
England1
Ordinary £1.00
—
100.0
100.0
Kingsmills Hotel 
Company Limited
Scotland17
Ordinary £1.00
—
100.0
100.0
Lambtons Ale Limited
England1
Ordinary £1.00
—
100.0
100.0
Latewise Limited
England1
Ordinary £1.00
—
53.4
53.4
Lawnpark Limited
England1
Ordinary £1.00
—
100.0
100.0
Leisure and Retail 
Resources Limited
England1
Ordinary £1.00
—
99.6
99.6
Lloyds Avenue 
Catering Limited
England1
3% non-
cumulative 
preference 
£1.00
—
100.0
50.0
Ordinary £1.00
—
100.0
50.0
London International 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Lorimer & Clark, Limited
Scotland15
Ordinary £1.00
—
100.0
100.0
Mackeson & 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Mackies Wine 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Maredrove Limited
England1
Ordinary £1.00
—
100.0
100.0
Marine Hotel 
Porthcawl Limited
England1
Ordinary £1.00
—
100.0
100.0
Marlow Catering Limited
England1
Ordinary £1.00
—
100.0
100.0
Meon Valley Golf and 
Country Club Limited
England1
Ordinary £1.00
—
100.0
100.0
Milton 2 Limited
England1
Ordinary £1.00
—
100.0
100.0
Morans of Bristol Limited England1
Ordinary £1.00
—
100.0
100.0
Morris’s Wine 
Stores Limited
England1
Ordinary £1.00
—
100.0
5.4
5.6% non-
cumulative 
preference 
£1.00
—
100.0
New Clapton Stadium 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Norseman Lager Limited
England1
Ordinary £1.00
—
100.0
100.0
Pacific Caledonian 
Properties Limited
Scotland14
Ordinary £1.00
—
100.0
100.0
Percheron Properties 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Peter Dominic Limited
England1
Ordinary £1.00
—
100.0
100.0
PI Hotels York Limited
England1
Ordinary £1.00
—
100.0
100.0
Piquant Caterers Limited
England1
Ordinary £1.00
—
100.0
100.0
Pizzaland Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Kier Limited
England
A ordinary 
£1.00
—
—
—
B ordinary 
£1.00
—
100.0
100.0
Premier Inn Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Troon Limited
England1
Ordinary £1.00
—
100.0
100.0
Priory Leisure Limited
England1
Ordinary £1.00
—
100.0
100.0

Whitbread PLC Annual Report and Accounts 2023/24
226
FINANCIAL STATEMENTS
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
R.C. Gough and Co. Limited England1
Ordinary £1.00
—
100.0
100.0
Raybain (Northern) 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Raybain (Wine Bars) 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Respotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Rhymney Breweries 
Limited
England1
Ordinary £1.00
—
100.0
100.0
S & S Property Limited
England1
Ordinary £1.00
—
100.0
100.0
S.H. Ward & 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Salford Automatics Limited England1
Ordinary £1.00
—
100.0
100.0
Scorechance 1 Limited
England1
Ordinary £1.00
—
100.0
100.0
Scorechance 12 Limited
England1
Ordinary £1.00
—
100.0
100.0
Scorechance 17 Limited
England1
Ordinary £1.00
—
100.0
100.0
Scorechance 25 Limited
England1
Ordinary £1.00
—
100.0
100.0
Scorechance 8 Limited
England1
Ordinary £1.00
—
100.0
100.0
Sheffield Automatics 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Shewell Limited
England1
Ordinary £1.00
—
100.0
100.0
Silk Street Hotel 
Liverpool Limited
England1
Ordinary £1.00
—
100.0
100.0
Small & Co. 
(Engineering) Limited
England1
Ordinary £1.00
—
100.0
100.0
Small & Co. Limited
England1
7% cumulative 
preference 
£1.00
—
100.0
0.7
Ordinary £1.00
—
100.0
99.3
Spring Soft Drinks Limited
England1
Ordinary £1.00
—
100.0
100.0
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Sprowston Manor 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Square October 1 Limited
England1
Ordinary £1.00
—
100.0
100.0
Square October 2 Limited
England1
Ordinary £1.00
—
100.0
100.0
Square October 3 Limited
England1
Ordinary £1.00
—
100.0
100.0
St Andrews Homes 
(1995) Limited
England1
Ordinary £1.00
—
100.0
100.0
St Martins Care Homes 
Investments Limited
England1
Ordinary £1.00
—
100.0
100.0
Stoneshell Limited
England1
Ordinary £1.00
—
100.0
100.0
Stripe Travel Inn Limited
England1
Ordinary £1.00
—
100.0
100.0
Strong and Co. of 
Romsey Limited
England1
Ordinary £1.00
—
100.0
100.0
Summerfields Care Limited England1
Ordinary £1.00
—
100.0
100.0
Sun Taverns Limited
England1
Ordinary £1.00
—
100.0
100.0
Sweetings (Chop 
House) Limited
England1
Ordinary £1.00
—
100.0
100.0
Swift (Lurchrise) Limited
England1
Ordinary £1.00
—
100.0
100.0
Swift Hotels (1995) Limited England
Ordinary £1.00
—
100.0
100.0
Swift Hotels 
(Management) Limited
England1
Ordinary £1.00
—
100.0
100.0
Swift Inns and 
Restaurants Limited
England1
Ordinary £1.00
—
100.0
100.0
Swift Profit Sharing 
Scheme Trustees Limited
England1
Ordinary £1.00
—
100.0
100.0
Swift Quest Limited
England1
Ordinary £1.00
—
100.0
100.0
Swingbridge Hotel Limited England1
Ordinary £1.00
—
100.0
100.0
Tewkesbury Park Golf 
and Country Club Limited
England1
Ordinary £1.00
—
100.0
100.0
9. Related parties continued
Dormant related undertakings continued

S
FINANCIAL STATEMENTS
227
Whitbread PLC Annual Report and Accounts 2023/24
G
O
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
The Barcave Group Limited England1
7% cumulative 
preference 
£1.00
—
100.0
90.9
Ordinary £1.00
—
100.0
9.1
The Dominic Group Limited England1
Ordinary £1.00
—
100.0
100.0
The Four Seasons Hotel 
Investments Limited
England1
8% cumulative 
preference A 
£1.00
—
100.0
33.0
8% cumulative 
preference B 
£1.00
—
100.0
28.1
Ordinary £1.00
—
100.0
30.2
Preferred 
ordinary £1.00
—
100.0
8.8
The Four Seasons 
Hotel Investments 
Management Limited
England1
Ordinary £1.00
—
100.0
100.0
The Four Seasons 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
The Oyster Spa 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
The Portsmouth and 
Brighton United
Breweries, Limited
England1
Ordinary 
£0.25
—
100.0
100.0
Thomas Wethered 
& Sons Limited
England1
Ordinary £1.00
—
100.0
100.0
Threlfalls (Liverpool & 
Birkenhead) Limited
England1
Ordinary £1.00
—
100.0
100.0
Threlfalls (Salford) Limited
England1
Ordinary £1.00
—
100.0
100.0
Trentrise Limited
England1
Ordinary £1.00
—
100.0
100.0
Uncle Sam’s Limited
England1
Ordinary £1.00
—
100.0
100.0
Virlat Limited
England1
Ordinary £1.00
—
100.0
100.0
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
W. M. Darley, Limited
England1
Ordinary £1.00
—
100.0
49.8
Preference 
£1.00
—
100.0
49.8
Preferred 
ordinary £0.01
—
100.0
0.4
W. R. Wines Limited
England1
Deferred £1.00
—
100.0
99.0
Ordinary £0.01
—
100.0
1.0
West Country 
Breweries Limited
England1
Ordinary £1.00
—
100.0
100.0
Wentworth Guarantee 
Company Limited
England1
N/A
N/A
N/A
N/A
Wheeler Gate Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread (Condor) 
Holdings Limited
England1
Ordinary 
£0.0001
—
100.0
100.0
Whitbread (G.C.) Limited England1
Ordinary £1.00
—
100.0
100.0
Whitbread Company 
Two Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread 
Developments Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Devon Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Directors 
1 Limited
England1
Ordinary 
£0.05
—
100.0
100.0
Whitbread Directors 
2 Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread 
Dunstable Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Enterprise 
Centre Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Finance PLC
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Fremlins Limited England1
Ordinary £1.00
—
100.0
100.0
9. Related parties continued
Dormant related undertakings continued

Whitbread PLC Annual Report and Accounts 2023/24
228
FINANCIAL STATEMENTS
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
At 29 February 2024
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Whitbread Golf and 
Country Club Limited
England1
5% non-
cumulative 
preference 
£1.00
—
100.0
45.0
A ordinary 
£1.00
—
100.0
55.0
Whitbread Golf 
Club Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Guarantee 
Company Two Limited
England1
N/A
N/A
N/A
N/A
Whitbread Healthcare 
Trustees Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Hotel 
(Bournemouth) Limited
England1
Ordinary 
£0.05
—
100.0
100.0
Whitbread Hotels 
(Management) Limited
England1
Deferred £1.00
—
100.0
100.0
USD 0.01
—
100.0
—
Whitbread International 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread International 
Trading Limited
England1
Ordinary 
£0.25
—
100.0
100.0
Whitbread Investment 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Investment 
Company Securities 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread London Limited England1
Ordinary £1.00
—
100.0
100.0
Whitbread Nominees 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Pension 
Trustee Directors 
Company Limited
England1
N/A
N/A
N/A
N/A
9. Related parties continued
Dormant related undertakings continued
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Whitbread Pension 
Trustees
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Pub and 
Bars Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Pub 
Partnership Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Pub 
Restaurants 
Business Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Quest 
Trustee Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Restaurants 
(Australia) Limited
Australia
Ordinary £1.00
—
100.0
—
Ordinary £0.56
—
100.0
100.0
Whitbread Restaurants 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Scotland 
Limited
Scotland14
Ordinary £1.00
—
100.0
100.0
Whitbread Secretaries 
Limited
England1
Ordinary 
£0.05
—
100.0
50.0
4% preference 
£0.05
—
100.0
50.0
Whitbread Share 
Ownership 
Trustees Limited
England1
N/A
N/A
N/A
N/A
Whitbread Spa 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Sunderland 
(1995) Limited
England1
Ordinary £1.00
—
100.0
100.0

S
FINANCIAL STATEMENTS
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O
9. Related parties continued
Dormant related undertakings continued
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Whitbread Sunderland 
2 Limited
England1
Ordinary £1.00
—
100.0
57.0
5.6% non-
cumulative
preference 
£1.00
—
100.0
43.0
Whitbread Sunderland 
Limited
England1
Ordinary 
£5.00
—
100.0
50.0
Preference 
£5.00
—
100.0
50.0
Whitbread Trafalgar 
Properties Limited
England1
A ordinary 
£1.00
—
100.0
50.0
B ordinary 
£1.00
—
100.0
50.0
Whitbread UK Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Wales Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Wessex Limited England1
Ordinary £1.00
—
100.0
100.0
White Cross Films Limited England1
Ordinary £1.00
—
100.0
100.0
Wiggin Tree Limited
England1
Ordinary £1.00
—
100.0
100.0
Willhouse Limited
England1
Deferred £1.00
—
100.0
50.0
Q ordinary 
£1.00
—
100.0
25.0
W ordinary 
£1.00
—
100.0
25.0
William Overy Crane 
Hire Limited
England1
Ordinary £1.00
—
100.0
100.0
The registered office of the above companies is as follows:
1	 Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable, Beds, LU5 5XE.
2	 4th Floor, Saltire Court, 20 Castle Terrace, Edinburgh, EH1 2EN.
3	 Ground Floor, Two Dockland Central, Guild St, North Dock, Dublin, Ireland D01 K2C5.
4	 2nd Floor, St Mary’s Court, 20 Hill Street, Douglas, IM1 1EU, Isle of Man.
5	 4th Floor, St Paul’s Gate, 22-24 New Street, St Helier, JE1 4TR, Jersey.
6	 Ground Floor, Premier Inn Dubai Investment Park, P.O. Box 35118, Dubai, United Arab Emirates.
7	 3rd Floor, Tornado Towers, PO Box 34040, Doha, Qatar.
8	 Europa-Allee 22, 60327 Frankfurt am Main, Germany.
9	 Room 742, 968 West Beijing Road, Jing’an District, Shanghai, China.
10	Gandaria 8 Office Tower, 19th Floor Unit A1, Jalan Sultan Iskandarmuda, Kebayoran Lama, 12240, Indonesia.
11	 TMF Services B.V., Nassima Tower, Office 1401, Sheikh Zayed Road, PO Box 213975, Dubai, 
United Arab Emirates.
12	c/o EY Corporate Advisers Pte Ltd, One Raffles Quay, North Tower, 48583, Singapore.
13	Almas 6C, Almas Tower, Jumeirah Lake Towers, Dubai, United Arab Emirates.
14	4th Floor, 115 George Street, Edinburgh, EH2 4JN, Scotland.
15	The Royal Scot Hotel, 111 Glasgow Road, Edinburgh, EH12 8NF, Scotland.
16	11 New St, Guernsey GY1 3EG, Guernsey.
17	Swallow Royal Scot Hotel, Glasgow Road, Edinburgh, EN12 8NF, Scotland.
18	Hegelgasse 13, 1010 Wien, Austria.

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OTHER INFORMATION
GLOSSARY
Adjusted property rent
Property rent less a proportion of contingent rent. Property rent is defined as IFRS 16 
property lease interest and depreciation plus variable lease payments, adjusted for deferred 
rental amounts. This is used as a proxy for rent expense as recorded under IAS 17.
Basic earnings per share (basic EPS)
Profit attributable to the parent shareholders divided by the basic weighted average 
number of ordinary shares in issue during the year after deducting treasury shares and 
shares held by an independently managed share ownership trust (ESOT).
Committed pipeline
Sites where the Group has a legal interest in a property (that may be subject to 
planning/other conditions) with the intention of opening a hotel in the future.
Direct bookings/distribution
Based on stayed bookings in the financial year made direct to the Premier Inn website, 
Premier Inn app, Premier Inn customer contact centre or hotel front desks.
Food and beverage (F&B) sales
Food and beverage revenue from all Whitbread owned restaurants and integrated 
hotel restaurants.
GOSH Charity
Great Ormond Street Hospital Children’s Charity.
IFRS
International Financial Reporting Standards.
Lease debt
Eight times adjusted property rent.
Occupancy
Number of hotel bedrooms occupied by guests expressed as a percentage of the number 
of bedrooms available in the period.
Operating profit
Profit before net finance costs and tax.
OTAs
Online travel agents.
Rent expense
Rental costs recognised in the income statement prior to the adoption of IFRS 16.
Team retention
The number of permanent new starters that we retain for the first 90 days/three months.
Trading site
A joint hotel and restaurant or a standalone hotel or a standalone restaurant.
WINcard
Whitbread In Numbers – balanced scorecard to measure progress against key 
performance targets.
YourSay
Whitbread’s annual employee opinion survey to provide insight into the views of employees.

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OTHER INFORMATION
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ALTERNATIVE PERFORMANCE MEASURES
We use a range of measures to monitor the financial performance of the Group. These measures include both statutory measures in accordance with IFRS and alternative performance 
measures (APMs) which are consistent with the way that the business performance is measured internally.
APMs are not defined by IFRS and therefore may not be directly comparable with similarly titled measures reported by other companies. APMs should be considered in addition to, and 
are not intended to be a substitute for, or superior to, IFRS measures.
The APM titled cohort of established German hotels adjusted profit before tax is no longer reported as the Group does not see this as a useful APM going forwards. The nature of a 
maturity profile is such that the cohorts will evolve over time in comparison to the fixed nature of an APM meaning that there is not a consistent basis on which to report. The APM titled 
funds from operations is no longer reported as the Group’s credit rating agency no longer utilises this measure in calculating leverage. The APM titled three-year UK like-for-like revenue 
growth is no longer reported as the Group’s comparative period no longer contains the impact of the COVID-19 pandemic.
APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
REVENUE MEASURES
 
 
 
Accommodation sales
Revenue
Exclude non-room revenue such 
as food and beverage
Premier Inn accommodation revenue excluding non-room income such as food and 
beverage. The growth in accommodation sales on a year-on-year basis is a good 
indicator of the performance of the business.
Reconciliation: Note 3
Average room rate (ARR)
No direct equivalent
Refer to definition
Accommodation sales divided by the number of rooms occupied by guests. The 
directors consider this to be a useful measure as this is a commonly used industry 
metric which facilitates comparison between companies.
RECONCILIATION
2023/24
2022/23
UK accommodation sales (£m)
2,007.7
 1,795.0 
Number of rooms occupied by guests (‘000)
25,173
 24,984 
UK AVERAGE ROOM RATE (£)
79.76
 71.84 
Germany accommodation sales (£m)
162.7
 100.1 
Number of rooms occupied by guests (‘000)
2,263
 1,606 
GERMANY AVERAGE ROOM RATE (£)
71.88
 62.36 
UK like-for-like revenue growth
Movement in 
accommodation 
sales per the segment 
information (Note 3)
Accommodation sales from 
non like-for-like
Year-over-year change in revenue for outlets open for at least one year. The directors 
consider this to be a useful measure as it is a commonly used performance metric and 
provides an indication of underlying revenue trends.
RECONCILIATION
2023/24
2022/23
UK like-for-like revenue growth
10.0%
50.0%
Contribution from net new hotels
1.9%
5.0%
UK ACCOMMODATION SALES GROWTH
11.9%
55.0%

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OTHER INFORMATION
ALTERNATIVE PERFORMANCE MEASURES CONTINUED
APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
REVENUE MEASURES CONTINUED 
 
 
Revenue per available room 
(RevPAR)
No direct equivalent
Refer to definition
Revenue per available room is also known as ‘yield’. This hotel measure is achieved 
by dividing accommodation sales by the number of rooms available. The directors 
consider this to be a useful measure as it is a commonly used performance measure 
in the hotel industry.
RECONCILIATION
2023/24
2022/23 
UK accommodation sales (£m)
2,007
 1,795.0 
Available rooms (‘000)
30,624
 30,193 
UK REVPAR (£)
65.56
 59.45 
Germany accommodation sales (£m)
162.7
 100.1 
Available rooms (‘000)
3,660
 2,703 
GERMANY REVPAR (£)
44.44
 37.04 
INCOME STATEMENT MEASURES 
 
 
Adjusted1 operating profit/loss
Profit/loss before tax
Adjusting items (Note 6), finance 
income/costs (Note 8)
Profit/loss before tax, finance costs/income and adjusting items.
Reconciliation: Consolidated income statement.
Adjusted1 tax
Tax charge/credit
Adjusting items (Note 6)
Tax charge/credit before adjusting items.
Reconciliation: Consolidated income statement.
Adjusted1 profit/loss before tax
Profit/loss before tax
Adjusting items (Note 6)
Profit/loss before tax and adjusting items.
Reconciliation: Consolidated income statement.
Adjusted1 basic EPS
Basic EPS
Adjusting items (Note 6)
Adjusted profit attributable to the parent shareholders divided by the basic weighted 
average number of ordinary shares in issue during the year after deducting treasury 
shares and shares held by an independently managed share ownership trust (ESOT). 
Reconciliation: Note 10.
Profit/PBT margin
No direct equivalent
Refer to definition
Segmental adjusted profit before tax divided by segmental adjusted revenue, 
to demonstrate profitability margins of the segmental operations.
Reconciliation: Strategic Report.

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APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
BALANCE SHEET MEASURES
Net cash/debt
Total liabilities from 
financing activities
Exclude lease liabilities, other 
financial liabilities and derivatives 
held to hedge financing activities
Cash and cash equivalents after deducting total borrowings. The directors consider 
this to be a useful measure of the financing position of the Group. 
Reconciliation: Note 21.
Adjusted net cash/debt
Total liabilities from 
financing activities
Exclude lease liabilities, other 
financial liabilities and derivatives 
held to hedge financing activities, 
adjusted for cash assumed by 
ratings agencies to not be 
readily available
Net cash/debt adjusted for cash, assumed by ratings agencies to not be readily 
available, and excluding unamortised debt related fees. The measure has been 
amended in the year to exclude unamortised debt related fees. The directors consider 
this to be a useful measure as it is aligned with the method used by ratings agencies 
to assess the financing position of the Group. 
RECONCILIATION
2023/24
£m
2022/23 
 £m
Net debt/(cash)
298.2
 (171.4)
Less: unamortised debt costs
5.1
 6.6 
Restricted cash adjustment
10.0
 10.0 
ADJUSTED NET DEBT/(CASH)
313.3
 (154.8)
Unamortised debt costs of £5.1m (including arrangement fees of £2.1m) are included within the carrying value of borrowings.
Lease-adjusted net debt/cash
Cash and cash 
equivalents less total 
liabilities from 
financing activities
Exclude lease liabilities and 
derivatives held to hedge 
financing activities. Includes an 
adjustment for cash assumed 
by ratings agencies to not 
be readily available
In line with methodology used by credit rating agencies, lease-adjusted net debt includes 
lease debt which is calculated as 8x adjusted property rent. The directors consider this to 
be a useful measure as it forms the basis of the Group’s leverage targets.
RECONCILIATION
2023/24
£m
2022/23 
 £m
Adjusted net debt/(cash)
313.3
 (154.8)
Lease debt
2,733.6
 2,452.8 
LEASE-ADJUSTED NET DEBT
3,046.9
 2,298.0 
Net debt/cash and 
lease liabilities
Cash and cash 
equivalents less total 
liabilities from 
financing activities
Refer to definition
Net debt/cash plus lease liabilities. The directors consider this to be a useful measure 
of the financing position of the Group.
RECONCILIATION
2023/24
£m
2022/23 
 £m
Net debt/(cash)
298.2
 (171.4)
Lease liabilities
4,098.4
 3,958.4 
NET DEBT/(CASH) AND LEASE LIABILITIES
4,396.6
 3,787.0 

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OTHER INFORMATION
ALTERNATIVE PERFORMANCE MEASURES CONTINUED
APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
CASH FLOW MEASURES
Lease-adjusted net debt to 
adjusted EBITDAR for leverage
No direct equivalent
Refer to definition
This measure is a ratio of lease-adjusted net debt compared against the Group’s 
adjusted EBITDAR. The directors use this to monitor the leverage position of the 
Group. This measure may not be directly comparable with similarly titled measures 
utilised by credit rating agencies, however on a normalised basis these measures would 
be expected to move proportionally in the same direction.
RECONCILIATION
2023/24
£m
2022/23 
 £m
Lease-adjusted net debt
3,046.9
 2,298.0 
Adjusted EBITDAR
1,057.1
 888.0 
LEASE-ADJUSTED NET DEBT TO ADJUSTED EBITDAR 
FOR LEVERAGE
2.9x
 2.6x 
Adjusted1 operating cash flow
Cash generated 
from operations
Refer to definition
Adjusted operating profit/loss adding back depreciation and amortisation and after 
IFRS 16 interest and lease repayments and working capital movement.
The directors consider this a useful measure as it is a good indicator of the cash 
generated which is used to fund future growth and shareholder returns, tax, pension 
and interest payments.
RECONCILIATION
2023/24
£m
2022/23 
 £m
Adjusted operating profit
674.2
 543.5 
Depreciation – right-of-use assets
183.3
 165.8 
Depreciation – property, plant and equipment
176.9
 163.2 
Amortisation
23.2
 16.5 
ADJUSTED EBITDA (POST-IFRS 16)
1,057.6
 889.0 
Interest paid – lease liabilities
(154.9)
 (138.7)
Payment of principal of lease liabilities
(147.1)
 (133.9)
Net lease incentives received
(2.7)
 3.5 
Movement in working capital
34.3
 98.9 
ADJUSTED OPERATING CASH FLOW
787.2
 718.8 
Cash capital expenditure
(cash capex)
No direct equivalent
Refer to definition
Cash flows on property, plant and equipment and investment property and investment 
in intangible assets, payments of deferred and contingent consideration, and capital 
contributions or loans to joint ventures.

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APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
OTHER MEASURES
Adjusted1 EBITDA
(post-IFRS 16),
Adjusted1 EBITDA
(pre-IFRS 16)
and Adjusted1 EBITDAR
Operating profit
Refer to definition
Adjusted EBITDA (post-IFRS 16) is profit before tax, adjusting items, interest, 
depreciation and amortisation.
Adjusted EBITDA (pre-IFRS 16) is further adjusted to remove rent expense.
Adjusted EBITDAR is profit before tax, adjusting items, interest, depreciation, 
amortisation, variable lease payments and rental income.
The directors consider this measure to be useful as it is a commonly used industry metric 
which facilitate comparison between companies. The Group’s RCF covenants include 
measures based on Adjusted EBITDA (pre-IFRS 16).
RECONCILIATION
2023/24
£m
2022/23 
 £m
Adjusted operating profit
674.2
 543.5 
Depreciation – right-of-use assets
183.3
 165.8 
Depreciation – property, plant and equipment
176.9
 163.2 
Amortisation
23.2
 16.5 
ADJUSTED EBITDA (POST-IFRS 16)
1,057.6
 889.0 
Variable lease payments
3.5
 2.1 
Rental income
(4.0)
 (3.1)
ADJUSTED EBITDAR
1,057.1
 888.0 
Rent expense, variable lease payments 
and rental income
(293.6)
 (269.9)
ADJUSTED EBITDA (PRE-IFRS 16)
763.5
 618.1 

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OTHER INFORMATION
ALTERNATIVE PERFORMANCE MEASURES CONTINUED
APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
OTHER MEASURES CONTINUED
Return on Capital Employed 
(ROCE)
No direct equivalent
Refer to definition
Adjusted operating profit/loss (pre-IFRS 16) for the year divided by net assets at the 
balance sheet date, adding back net debt/(cash), right-of-use assets, lease liabilities, 
taxation assets/liabilities, the pension surplus/deficit and derivative financial assets/
liabilities, other financial liabilities and IFRS 16 working capital adjustments.
The directors consider this to be a useful measure as it expresses the underlying 
operating efficiency of the Group and is used as the basis for remuneration targets. 
RECONCILIATION
2023/24
Total
£m
 UK & 
Ireland
£m
Adjusted operating profit 
674.2
Depreciation – right-of-use assets
183.3
Rent expense
(294.1)
ADJUSTED OPERATING PROFIT PRE-IFRS 16
563.4
583.8
Net assets
3,519.4
Net debt
298.2
Current tax liabilities
10.2
Deferred tax liabilities
181.1
Pension surplus
(165.2)
Derivative financial assets
(3.8)
Derivative financial liabilities
15.9
Lease liabilities 
4,098.4
Right-of-use assets 
(3,597.0)
Other financial liabilities
12.3
IAS 17 rent adjustments
(65.0)
ADJUSTED NET ASSETS
4,304.5
3,755.9
RETURN ON CAPITAL EMPLOYED
13.1%
15.5%

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APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
OTHER MEASURES CONTINUED
Return on Capital Employed 
(ROCE) continued
RECONCILIATION
2022/23
Total
£m
 UK & 
Ireland
£m
Adjusted operating profit 
 543.5 
Depreciation – right-of-use assets
 165.8 
Rent expense
 (270.9)
ADJUSTED OPERATING PROFIT PRE-IFRS 16
 438.4 
 477.6 
Net assets
 4,111.4 
Net cash
 (171.4)
Current tax liabilities
 4.6 
Deferred tax liabilities
 158.2 
Pension surplus
 (324.7)
Derivative financial liabilities
 7.8 
Lease liabilities 
 3,958.4 
Right-of-use assets 
 (3,504.6)
IAS 17 rent adjustments
 (65.0)
ADJUSTED NET ASSETS
 4,174.7 
 3,694.8 
RETURN ON CAPITAL EMPLOYED
10.5%
12.9%
1 	 Adjusted measures of profitability represent the equivalent IFRS measures adjusted for specific items that we consider relevant for comparison of the Group’s business either from one period to another or with 
similar businesses. We report adjusted measures because we believe they provide both management and investors with useful additional information about the financial performance of the Group’s businesses.

238
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OTHER INFORMATION
SHAREHOLDER SERVICES
Useful contacts
Registrars
Link Group
Central Square
29 Wellington Street
Leeds LS1 4DL
The website address is www.linkgroup.eu
For enquiries regarding your shareholding 
please telephone +44 (0)344 855 2327. 
Alternatively, you can email: 
whitbread@linkgroup.co.uk
Registered office
Whitbread PLC
Whitbread Court
Houghton Hall Business Park, Porz Avenue
Dunstable
Bedfordshire LU5 5XE
General Counsel and Company 
Secretary
Clare Thomas
Managing your shareholdings
You can manage your shareholdings by 
visiting www.whitbread-shares.com. This is 
a secure online site where you can:
•	 sign up to receive shareholder 
information by email;
•	 buy and sell shares via the Link Share 
Dealing Service;
•	 view your holding and get an indicative 
valuation; and
•	 change your personal details.
You will need to have your Investor Code to 
hand. This can be found on the following 
documentation:
•	 share certificate;
•	 dividend voucher; or
•	 proxy card.
Please ensure that you advise Link promptly 
of any change of address.
Share dealing service1
For Link Share Dealing Services you can 
telephone +44 (0)371 664 0445. Calls are 
charged at the standard geographic rate 
and will vary by provider. Calls from outside 
the United Kingdom will be charged at the 
applicable international rate. Lines are open 
between 8.00am and 4.30pm, Monday to 
Friday excluding public holidays in England 
and Wales.
Private shareholder
Private shareholders are shareholders 
who hold their shares in their own name 
on the Company’s Register of Members. 
They have full voting rights and have the 
right to stipulate their communication 
preferences and bank account preferences 
on their own holding.
Nominee shareholder
Nominee shareholders are underlying 
beneficial shareholders who hold their 
shares through a nominee company. 
The name of the nominee company will 
appear on the Company’s Register of 
Members. It will depend on the terms and 
conditions of the nominee provider as to 
whether underlying shareholders receive 
copies of the annual general meeting 
(AGM) documents and any other Company 
documents that are mailed. Dividend 
options may also be restricted by the 
nominee. If underlying shareholders wish 
to receive Company mailings then they 
have the right to request to be put on 
the beneficial holders’ information rights 
register, which can be arranged via their 
nominee provider.
Corporate Sponsored Nominee
We worked with Link to establish the 
Whitbread Corporate Sponsored Nominee 
(CSN). We did this because we know that a 
number of shareholders prefer not to hold 
their shares in certificated form, but still wish 
to receive documents and benefits from the 
Company. This has been raised by shareholders 
at previous AGMs. The CSN allows shareholders 
to hold their Whitbread shares via a nominee, 
but also allows Whitbread to have direct 
access to the underlying register, such that 
we can ensure that participants receive the 
documents and benefits that they request.
If you would like to hold your shares in 
the new Whitbread CSN, please log on to 
www.whitbread-shares.com. If you have not 
registered before then you will need your 
Investor Code. Your Investor Code is 
located on your share certificate.
On the portal you will find further information 
in relation to the Whitbread CSN. The terms 
and conditions and various transfer forms 
that you will need to review and complete 
are located there. If you need any assistance 
with the forms or want any additional support, 
please e-mail custodymgt@linkgroup.co.uk 
outlining what you would like to do and 
they will email you back with the 
relevant instructions.
Annual General Meeting 2024
The AGM will take place at 2.30pm on 
Tuesday 18 June 2024 at Whitbread Court, 
Porz Avenue, Dunstable LU5 5XE.
Dividend diary 2024/25 (subject to confirmation)
Ex-dividend for final dividend
23 May 2024
Record date for final dividend
24 May 2024
DRIP election
14 June 2024
Payment date for final dividend
5 July 2024
Ex-dividend for interim dividend
31 October 2024
Record date for interim dividend
1 November 2024
DRIP election
15 November 2024
Payment date for interim dividend
6 December 2024
1	 These details have been provided for information only and any action you take is at your own risk. If 
you are in any doubt about what action to take, please consult your own financial adviser. Should you 
not wish to use these services you could find a broker in your local area, on the internet, or enquire 
about share dealing at any high street bank or building society. The availability of this service should 
not be taken as a recommendation to deal.

F
OTHER INFORMATION
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Analysis of ordinary shares at 29 February 2024
Band
Number of
holders
% of
holders
Number of
shares
% of
share capital
1–100
18,396
55.98
630,702
0.32
101–200
4,924
14.98
715,941
0.36
201–500
4,940
15.03
1,589,192
0.80
501–1,000
2,248
6.84
1,571,595
0.80
1,001–2,000
1,052
3.20
1,446,685
0.73
2,001–5,000
521
1.59
1,627,311
0.82
5,001–10,000
180
0.55
1,244,805
0.63
10,001–50,000
287
0.87
6,861,247
3.47
50,001–100,000
95
0.29
6,848,123
3.47
100,001–500,000
143
0.44
32,238,269
16.33
500,001–1,000,000
35
0.11
25,114,260
12.72
1,000,001–5,000,000
35
0.11
56,407,260
28.56
5,000,001–10,000,000
4
0.01
26,862,532
13.60
10,000,001–50,000,000
3
0.01
34,313,640
17.38
TOTAL
32,863
197,471,562
Capital gains tax
For further information on:
•	 the market value of shares in the 
Company as at 31 March 1982;
•	 the reduction of capital on 10 May 2001; and
•	 the special dividend and share 
consolidation in May 2005,
or if you require any further information on 
capital gains tax allocations, please refer to 
the investors’ section of the Company’s 
website: www.whitbread.co.uk.
Dividend Reinvestment Plan
To reinvest your dividend, you will need to 
sign up for the Dividend Reinvestment Plan 
(the DRIP). Terms and Conditions of the 
DRIP can be found at www.whitbread-
shares.com or can be requested from Link 
Group. For enquiries regarding the DRIP 
please telephone +44 (0) 344 855 2327.
Dividend payments by BACS
We can pay your dividends directly to your 
bank or building society account using the 
Bankers’ Automated Clearing Service 
(BACS). This means that your dividend will 
be in your account on the same day we 
make the payment. Your tax voucher will be 
posted to your home address. If you would 
like to use this method please ring the 
registrars on +44 (0)344 855 2327. 
As mentioned in the Chairman’s statement 
on page 6, we would like to provide you 
with advance notice that future cash dividend 
payments made by the Company, starting 
with the interim dividend, which is expected 
to be paid in December 2024 will only be 
made by electronic means. We will no 
longer be issuing payments by cheque. 
You will need to register your bank account 
details to enable payment of cash dividends 
into your bank account. You can do this 
using one of the following methods: 
•	 Via the Share Portal: www.signalshares.com. 
If you have not previously registered 
with the Share Portal, you will need your 
Investor Code (a unique number that can 
be found on shareholder correspondence, 
such as share certificates or dividend tax 
confirmations). Once registered, you will 
be able to register your bank account 
details and obtain dividend confirmations 
via the Share Portal. You can also register 
a preference to receive a notification by 
email that your cash dividend has been 
paid into your bank account. 
•	 By calling Link Group on 0371 664 0300. 
If you are outside the United Kingdom 
please call +44 371 664 0300. Opening 
hours and call charges are as stated 
earlier in this letter. 
Shareholder FAQs
Where can I find information about 
B and C shares?
As outlined in the original circulars, the 
Company made two separate purchase 
offers for the B and C shares. There will be 
no further purchase offers. The Company 
does have the right to convert the B and C 
shares to ordinary shares and this is something 
currently under active consideration. The B 
and C shares will continue to attract an 
annual dividend payment.
How can I find the current share price? 
You can keep up to date with the current 
share price on the Company’s website: 
www.whitbread.co.uk.
I have lost my share certificate, 
how can I get a replacement?
If you have lost your certificate please 
contact the Company’s registrars, Link 
Group, on the shareholder helpline 
+44 (0) 344 855 2327. They will be able 
to assist you in arranging a replacement.
Am I entitled to shareholder benefits? 
Shareholders with a holding of 64 shares 
or more are eligible to receive a shareholder 
benefits card. Those shareholders who 
have previously registered to receive 
the shareholder benefits card should 
automatically have received the card with 
the Annual Report and Accounts mailing.
Shareholders who wish to register for a 
card can do so by contacting Link, whose 
contact details are shown on page 238. 

240
Whitbread PLC Annual Report and Accounts 2023/24
OTHER INFORMATION
Unsolicited mail
We are aware that some shareholders 
have had occasion to complain of the use, 
by outside organisations, of information 
obtained from Whitbread’s share register. 
Whitbread, like other companies, cannot 
by law refuse to supply such information 
provided that the organisation concerned 
pays the appropriate statutory fee. If you 
are a resident in the UK and wish to stop 
receiving unsolicited mail then you should 
register with the Mailing Preference Service; 
you can register online: www.mpsonline.org.uk.
Shareholder warning
Share and bond scams are often run from 
‘boiler rooms’ where fraudsters cold-call 
investors offering them worthless, overpriced 
or even non-existent shares or bonds. Boiler 
rooms use increasingly sophisticated tactics 
to approach investors, offering to buy or 
sell shares in a way that will bring a huge 
return. But victims are often left out of 
pocket – sometimes losing all of their 
savings or even their family home. Even 
seasoned investors have been caught out, 
with the biggest individual loss recorded 
by the police being £6m.
Shareholders are advised to be wary of 
unsolicited advice, offers to buy shares 
at a discount or offers of free company 
reports. If you receive any unsolicited 
investment advice:
•	 make sure you get the correct name 
of the person or organisation;
•	 check that they are properly authorised 
by the FCA before getting involved by 
visiting www.fca.org.uk and contact the 
firm using the details on the register;
•	 report the matter to the FCA 
either by calling 0800 111 6768 or 
visit www.fca.org.uk/scams;
•	 if the calls persist, hang up; and
•	 REMEMBER if it sounds too good to be 
true, it probably is!
If you deal with an unauthorised firm, 
you will not be eligible to receive payment 
under the Financial Services Compensation 
Scheme (FSCS) if things go wrong.
The FCA can be contacted by completing 
an online form at www.fca.org.uk/scams or 
you can call the FCA Consumer Helpline 
on 0800 111 6768 or Action Fraud 0300 123 
2040 (www.actionfraud.police.uk).
Details of any share dealing facilities that 
the Company endorses will be included in 
Company mailings.
More detailed information on this or similar 
activity can be found on the FCA website, 
www.fca.org.uk/consumers.
SHAREHOLDER SERVICES CONTINUED

Whitbread PLC’s commitment to environmental stewardship is 
reflected in this Annual Report, which has been printed on Revive 100 
Silk, which is 100% post-consumer recycled, FSC® certified and totally 
chlorine free (TCF) paper. Printed in the UK by Park Communications 
using vegetable-based inks, with 99% of dry waste being diverted from 
landfill. The printer is a CarbonNeutral® company. Both the mill and the 
printer are certified to ISO 14001 (Environmental Management System) 
and ISO 9001 (Quality Management System).
CBP024627

Whitbread Court
Houghton Hall Business Park
Porz Avenue
Dunstable
Bedfordshire
LU5 5XE
www.whitbread.co.uk/investors