Quarterlytics / Consumer Cyclical / Travel Lodging / Whitbread

Whitbread

wtb · LSE Consumer Cyclical
Claim this profile
Ticker wtb
Exchange LSE
Sector Consumer Cyclical
Industry Travel Lodging
Employees 10,000+
← All annual reports
FY2021 Annual Report · Whitbread
Sign in to download
Loading PDF…
ANNUAL REPORT 
AND ACCOUNTS  
2020/21

INTRODUCTION

A focused hotel group

Our unique, vertically-integrated, approach has 
enabled Premier Inn to grow at a significantly faster 
pace than the market, deliver a consistently superior 
customer experience and generate a strong return 
on capital for shareholders.

As we emerge from the COVID-19 pandemic, 
Whitbread is well positioned in the UK and 
Germany, both of which are structurally 
attractive budget hotel markets with significant 
growth opportunities.

Whilst the pandemic had a significant impact 
on our markets throughout the financial year, 
our robust operating model allowed us to take the 
necessary actions to steer the business through 
the crisis, while staying true to our Force for Good 
beliefs, leaving us in a strong position as we look 
forward to better times ahead.

Our business at a glance
COVID-19
Chairman’s statement
Chief Executive’s review
Our investment case

Strategic report
2 
4 
6 
8 
11 
12  Market review
16  Our business model
18  Our strategy at a glance
20  Strategic update
36  Group Finance Director’s review
42  Group HR Director’s review
48  Force for Good
56  Stakeholder engagement
58  Non-financial information statement
59  Section 172 statement
62  Principal risks and uncertainties
67  Viability statement

Governance
68  Chairman’s introduction to 
corporate governance

72  Board of Directors
74  Executive Committee
75  Corporate governance
80  Audit Committee report
85  Nomination Committee report
88  Remuneration report
90  Remuneration at a glance
92  Remuneration policy
97  Annual report on remuneration
109  Directors’ report
114  Directors’ responsibility statement
Independent auditor’s report
115 

Consolidated accounts 2020/21
130  Consolidated income statement
130  Earnings per share
131  Consolidated statement of 
comprehensive income
132  Consolidated statement of 

changes in equity

133  Consolidated balance sheet
134  Consolidated cash flow statement
135  Notes to the consolidated financial 

statements

Whitbread PLC Company accounts 2020/21
192  Company balance sheet
193  Company statement of changes in equity
194  Notes to the Company financial statements

Other information
205  Glossary
206  Alternative performance measures
210  Shareholder services

Financial performance 

REVENUE

£590m

2019/20: £2,072m

MARKET SHARE1

11%

2019/20: 7%

ADJUSTED OPERATING (LOSS)/PROFIT†

STATUTORY OPERATING (LOSS)/PROFIT

(£487m)

2019/20: £487m

(£839m)

2019/20: £409m

ADJUSTED (LOSS)/PROFIT BEFORE TAX†

STATUTORY (LOSS)/PROFIT BEFORE TAX

(£635m)

2019/20: £358m

(£1,007m)

2019/20: £280m

ADJUSTED BASIC (LOSS)/EARNINGS PER SHARE†

STATUTORY BASIC (LOSS)/EARNINGS PER SHARE

(288p)

2019/20: 166p

NET DEBT†

(£47m)

2019/20: (£323m)

WE HAVE SET NEW 
AMBITIOUS FORCE FOR 
GOOD TARGETS FOR 
THIS YEAR.

We are aware of the material impact, 
both positive and negative, that our 
business activities can have on the 
planet, our communities and the 
customers we serve. We began this 
year with a portfolio of new, ambitious, 
stretching targets that were set to really 
make a difference.

 Read more – pages 48 to 55

(482p)

2019/20: 125p

OPERATING CASH FLOW†

(£489m)

2019/20: £555m

CASH AND CASH EQUIVALENTS

£1,256m

2019/20: £503m

TOTAL CASH CAPEX UK†

£132m

2019/20: £320m

TOTAL CASH CAPEX GERMANY†2

£99m

2019/20: £268m

†  See pages 206 to 209 for definitions of alternative performance measures.

1  STR data, revenue share of total UK market.

2 

Includes Middle East and business combinations.

1

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21 
OUR BUSINESS AT A GLANCE

A unique approach

OUR AMBITION

OUR PURPOSE

To be the world’s  
best budget hotel brand

OVERVIEW

To provide quality, affordable hotels 
for our guests to help them to live 
and work well and to positively impact 
the world around us. With no barriers 
to entry or limits to ambition, we will 
provide meaningful work, skills and 
career development opportunities 
for our teams

UNITED KINGDOM*

 Read more – pages 20 to 25

GERMANY

 Read more – pages 26 to 31

At Premier Inn, we’re here to help the nation rest easy, whether 
it's a choice of rooms across our 800+ hotels, comfy beds that 
guests won’t want to leave or food to fuel the start and end of 
every day. 

Germany provides a significant opportunity for Premier Inn to 
grow long term and replicate its UK success, with the German 
market sharing many of the attractive characteristics we see 
in the UK. 

We’ve got a range of flexible rates to suit everyone, friendly 
team members who genuinely care and a level of consistency 
that ensures everyone knows exactly what they’re going to 
get. It’s comfort that everyone can count on. 

We continue to grow at pace in Germany, with 30 operational 
hotels and a committed pipeline of 42 hotels. This progress 
now gives Premier Inn a national footprint and brings us closer 
to our goal of becoming the number one budget hotel brand 
in Germany. 

NUMBER OF ROOMS1 

78,718 

+0.2%
2019/20: 78,547 

NUMBER OF ROOMS 
IN PIPELINE1

12,256 

(5.8)%
2019/20: 13,011 

NUMBER OF ROOMS1 

NUMBER OF ROOMS 
IN PIPELINE1

4,880 

+349.8%
2019/20: 1,085 

8,420

(3.3)%
2019/20: 8,709 

Includes one site in each of Jersey, Ireland and the Isle of Man.

* 
1  As at year-end 25 February 2021.

1  As at year-end 25 February 2021.

2

Whitbread Annual Report and Accounts 2020/21OUR VALUES

OUR BRANDS

GENUINE

REALLY CARING ABOUT  
OUR CUSTOMERS

CONFIDENT

STRIVING TO BE THE BEST  
AT WHAT WE DO

COMMITTED

WORKING HARD FOR  
EACH OTHER

At Premier Inn we pride ourselves on comfort and quality, 
so whether you’re staying for business or leisure, you’ll always 
enjoy a warm welcome from our friendly teams, as well as 
comfortable king-sized beds, ensuite bathrooms, a TV with 
Freeview and Wi-Fi in every room.

We have innovated to develop two new hotel brands to cater 
for different market segments. Contemporary style combined 
with great connectivity makes hub by Premier Inn the UK’s 
most space-efficient digitally-advanced hotel. Meanwhile, 
at ZIP by Premier Inn, our idea is simple. Do the essentials 
brilliantly, then take away everything else. You get a small 
room, a simple stay and, best of all, a price to match.

All our hotels have a bar and restaurant, either within the hotel 
or just next door, offering a wide selection of meals and hearty 
eat-as-much-as-you-like full English and continental 
breakfasts. Beefeater is one of the UK’s best-loved and most 
well-known restaurant brands and has been welcoming guests 
for over 40 years. Our newest restaurant brand Cookhouse & 
Pub is a great place to get together and offers freshly 
prepared dishes and delicious drinks, with a friendly service 
and great value. Bar + Block Steakhouse is an informal, all-day 
dining restaurant with a focus on high-quality steaks and 
Thyme is Premier Inn’s in-house restaurant with 
a contemporary British menu.

OPPORTUNITY

COMMUNITY

RESPONSIBILITY

A team where everyone 
can reach their potential 
– no barriers to entry and 
no limitations to ambition

We will be for everyone, 
championing inclusivity 
across the organisation and 
improving diversity

 Information on our 
sustainability programme, 
Force for Good, is integrated 
throughout the report and 
can be found by looking 
for the logo above

We will have industry-leading 
training and development 
schemes

Team member wellbeing will  
be considered in everything 
we do

Making a meaningful 
contribution to the customers 
and communities we serve

Always operating in a way 
that respects people and 
the planet

We will make a positive 
contribution to the 
communities we serve

Working collaboratively with 
our teams and supply chain,  
we will support our charity 
partners to meet their mission

We will support the wellbeing  
of our customers

We will source responsibly  
and with integrity

We will reduce our 
environmental impact

We will always do business  
the right way

3

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21COVID-19

Robust response to COVID-19

Our sure-footed response to the 
COVID-19 pandemic has focused on 
looking after the health, safety and 
wellbeing of our teams and customers, 
while taking quick and decisive action 
to protect the business and position 
it for recovery and long-term success.

PROTECTING HEALTH, SAFETY  
AND WELLBEING

The COVID-19 pandemic has hit the hospitality sector 
particularly hard. Our restaurants were closed for large 
periods of the year and our hotels in the UK were in some 
cases closed and in other cases only allowed to open for 
essential business travellers and key workers. Changes to 
the rules have often been announced at short notice and 
our teams have had to be extremely agile in their response 
in order to comply with the latest requirements. The situation 
in Germany has closely mirrored the UK.

During this period, we have prioritised the health, safety 
and wellbeing of our teams and customers. This included the 
introduction of Premier Inn CleanProtect, our enhanced hotel 
hygiene promise to help guests stay with confidence. It further 
enhanced our already stringent hygiene standards* with new 
procedures in line with both the World Health Organisation 
and the European Centre for Disease Control recommendations. 
Throughout this report, there are examples of actions we have 
taken in this regard, from adapting our hotels and restaurants 
to be safer environments and rapidly providing Personal 
Protective Equipment (PPE) for our teams, to looking after 
the wellbeing of our teams by topping up the Government’s 
Coronavirus Job Retention Scheme.

OUR COVID-19 FRAMEWORK

R
E
D
L
O
H
E
K
A
T
S

T
N
E
M
E
G
A
G
N
E

BOARD OVERSIGHT

EXECUTIVE COMMITTEE

COVID-19 WORKING GROUP 
MEMBERSHIP, SENIOR LEADERS

I

N
T
E
R
N
A
L
C
O
N
T
R
O
L

The COVID-19 Working Group was established to identify 
applicable COVID regulations throughout the UK and Ireland, 
and ensure effective operation within those constraints. 
One of its core activities is determining which hotels and 
restaurants will open or close, and when, and also how 
best to manage restrictions. The Working Group has 
representation from all areas of the business and 
meets on a weekly basis or more often as required. 

Where required, key decisions are sought from the 
UK Management Team and Executive Committee. 
Similar arrangements were established in Germany.

At a corporate level, decisions in relation to financing and 
dividends have been taken at Executive Committee and Board 
level, while decisions relating to executive remuneration were 
taken by the Remuneration Committee.

*  Premier Inn hotels have long been recognised for consistently achieving excellent 
cleanliness and hygiene standards – as demonstrated by the scores from over 
a million post-stay guest surveys which were announced as part of Whitbread’s 
FY 19/20 results.

4

Whitbread Annual Report and Accounts 2020/21 
 
TAKING CARE OF OUR COLLEAGUES

SUPPORTING OUR CUSTOMERS

POSITIONING THE COMPANY  
FOR LONG-TERM SUCCESS

The last year has been an incredibly difficult period and we 
recognise that our teams up and down the country, in both the 
UK and Germany, will have been impacted significantly by the 
pandemic. Many will have been concerned about the physical 
and mental health of both themselves and their loved ones. 
Of course, it is imperative that people feel safe when going 
to work and, during this last year, that has never been 
more important.

With this in mind, we took quick and decisive action to 
make our hotels, restaurants and offices safe places to work. 
We rapidly sourced PPE for our teams and adapted our 
operating procedures so that our teams could feel as safe 
as possible.

Unfortunately, we had no option but to close a number 
of our sites at various points throughout the year. This  
action necessitated the use of the UK Government’s Job 
Retention Scheme and, with the wellbeing of our teams at 
the centre of our decision making, chose to top up these 
payments during the first lockdown period so that colleagues 
were receiving their full salaries. Similar arrangements were 
made in Germany. More details can be found in the HR 
Director’s review on pages 42 to 47.

Premier Inn is a trusted brand and behaving responsibly 
towards our customers was extremely important to us as 
we navigated the pandemic. This meant that we needed to 
be flexible in our approach to bookings and understanding 
of our customers’ needs. Many of our loyal customers had 
booked stays with Premier Inn on non-flexible terms, but as 
the pandemic developed they were unable to stay with us. 
In this situation we chose to relax booking terms and allow 
customers to cancel with a full refund. It was the right thing 
to do, both for our customers in the short term and for 
Premier Inn’s long-term reputation.

Many of our hotels have remained open to essential business 
guests during the more recent lockdowns and we were also 
largely open for all guests during the summer. It was vital that 
our customers felt safe staying with us, or indeed eating in our 
restaurants, when they have been able to open. We therefore 
implemented a number of physical changes to our hotels and 
restaurants to allow for social distancing and introduced an 
enhanced housekeeping service to ensure that bedrooms 
were thoroughly sanitised prior to the arrival of new guests. 
We have also introduced new flexible rate classes. 

Throughout the COVID-19 crisis, we have taken quick and 
decisive action to protect the business and to position 
it for long-term success. This included the rapid closure 
of our businesses in March, the immediate postponement 
and cancellation of all non-critical spend and accessing 
Government schemes to secure the liquidity of the business, 
followed by the £1bn rights issue that will help successfully 
position the business in the medium term. In February 2021, 
we announced two Green Bonds and the extension of our 
revolving credit facility. The issuance of Green Bonds was 
made possible by the success of Whitbread’s Force for Good 
programme, which has delivered results we can be proud 
of throughout the pandemic.

The combination of these actions, together with Premier Inn’s 
strong financial performance, leave the Company well 
positioned to succeed as we emerge from the pandemic. 
More information on Whitbread’s positioning for future 
success can be found throughout this report and more details 
on the Green Bonds can be found in the Force for Good 
section on pages 48 to 55.

5

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21CHAIRMAN’S STATEMENT

A clear strategy

The actions we have 
taken to navigate the 
COVID-19 pandemic 
leave us in a strong 
position as we look 
to better times ahead.

When I wrote to you this time last year, we were in the early 
stages of the COVID-19 pandemic and the 12 months that 
followed have been extremely challenging for everyone. 
Whitbread is in one of the worst hit sectors and we are the 
largest operator in it. I explained then that Whitbread was well 
placed to withstand the crisis, with a strong balance sheet and 
access to significant liquidity. I also explained that we were 
determined to come out of the crisis in a competitively-
advantaged position. 

While we are not out of the woods yet, I am confident that the 
actions we have taken over the last year were the right ones; 
our balance sheet is secure and we have gained market share, 
which will put us in a position to succeed over the long term. 
Our management team has done a great job in extremely 
difficult circumstances, and I would like to thank them for all 
their hard work this year.

As I said, the year has been challenging for everyone and 
our team members up and down the country have not 
been immune to that. Sadly, we have lost some Whitbread 
colleagues to the virus and many of our team members will 
have lost loved ones. I am sure that many of our shareholders 
will also have suffered losses, and I would like to offer our 
condolences to the families and friends of those that are 
sadly no longer with us.

From a business perspective, we have been required to 
close a significant proportion of our businesses for large parts 
of the year, while our open hotels have been operating at 
much reduced occupancy. This has meant that we needed to 
furlough many of our team members, both in our hotels and 
restaurants and in our Support Centre. We made sure that we 
did this in a responsible way and, for the first lockdown period, 
we topped up the pay for those furloughed above the amount 
we were able to claim from Government.

Our teams have needed to demonstrate great agility as we 
have closed, reopened and again closed sections of our estate 
as Government guidance has changed. I would like to thank 
them all for their great commitment to Whitbread as well as 
for their adaptability.

Perhaps most pleasing has been our commitment to 
continue to invest in the business through the crisis. This has 
seen us grow market share in the UK and we have been able 
to acquire small portfolios in Germany at attractive prices, 

in order to build an even stronger platform in this structurally 
attractive market.

Lastly, I am convinced that our strategy of focusing on being 
one of the world’s leading economy/midscale hotel brands, 
well positioned in structurally attractive markets, is the right 
one. We have clear strategy, and a strong team to deliver it.

Performance
The Group’s financial performance reflected the closure of 
the vast majority of the business in the first half of the financial 
year. In the second half, after operating throughout August 
and September with occupancy levels of over 50% in the UK, 
we saw market demand fall significantly from November 
onwards, as increasingly severe COVID-19 restrictions were 
implemented. Statutory revenue for the year was down 71.5%, 
resulting in an adjusted loss before tax of £635.1 million and 
a statutory loss before tax of £1,007.4 million. The business 
retains a strong balance sheet and liquidity position, enhanced 
by the successful rights issue completed in June 2020, the 
Green Bond issuance in February 2021. At the end of the 
financial year, the business had access to £1,256.0m of cash 
and cash equivalents.

Force for Good
In such a difficult year, it would have been easy to lose 
focus on our commitment to be a Force for Good. However, 
I’m proud to say that this has remained at the forefront of our 
minds. In fact, enabling people to live and work well, which is 
the core ambition of our Force for Good programme, has been 
at the centre of our response to the pandemic. As well 
as topping up the pay of furloughed workers as I mentioned 
earlier, we kept 39 hotels open during the first lockdown for 
use by key workers, donated over 500,000 meals to charity 
partners and continued to raise significant funds for Great 
Ormond Street Children’s Hospital. In addition, significant 
progress has been made on our diversity and inclusion goals.

We have reconfirmed our ambitious targets, such 
as eliminating all unnecessary single-use plastic from our 
business and halving our food waste, but we have also 
accelerated some, including our drive to net zero carbon 
emissions to 2040 from the previous target of 2050. 
In February 2021 we issued £550m of Green Bonds, 
which was only possible because of the industry-leading work 
we have been doing to become a more sustainable business. 

6

Whitbread Annual Report and Accounts 2020/21£550m

GREEN BONDS 
ISSUE

£1.0bn

RIGHTS ISSUE 

72

OPEN AND 
COMMITTED HOTELS 
IN GERMANY

The proceeds will be used to fund existing and future 
sustainable projects across our business. Further details can 
be found on pages 48 to 55.

Rights issue
This time last year we announced our intention to raise £1.0bn 
via a fully underwritten rights issue. The rights issue, which 
offered existing shareholders the opportunity to purchase one 
new share for every two held at a price of £15 per share, was 
very well supported and successfully delivered. Thank you to 
those of you that took part. As well as protecting the business 
during a period of cash outflow, a key reason for our decision 
to go ahead with the rights issue was that the proceeds raised 
would allow us to invest with confidence. This will enable 
us to take advantage of the long-term structural growth 
opportunities in our sector as we emerge from the pandemic. 
We have already made progress on this objective, with the 
acquisition of 13 hotels in Germany in late 2020, taking our 
open and committed pipeline in Germany to 72 hotels.

Annual general meeting
Last year, we were unable to hold the usual face-to-face AGM in 
London. Instead Alison and I held the meeting in our Boardroom 
in Dunstable and we certainly missed seeing the familiar faces 
of many long-standing shareholders. Shareholders were invited 
to send in questions in advance of the meeting and all voting 
was by proxy. I hope those of you that submitted questions were 
able to listen to the recording of the meeting on our website 
and were happy with the answers we provided.

The rules around public gatherings in June are still uncertain 
and it currently looks like, once again, we will not be able to 
hold the face-to-face meeting that we would like. However, 
we have had more time to prepare this time around and we 
want to provide for a higher level of engagement with our 
shareholders. We therefore intend to hold the AGM via 
webcast, with the opportunity to submit or ask questions 
and vote in real time. The meeting will take place at 2.00pm 
on Thursday 17 June 2021 and details of how to access it will 
be included in the Notice of Meeting.

While we might not be able to meet in person, I hope that you 
will be able to join the meeting and that this more interactive 
format is a good step in the right direction. We will, of 
course,continue to review Government guidance and will 
announce any changes to our plans via the Regulatory News 
Service and on our website.

The Board
Since this time last year, there have been two new additions to 
the Board. Meanwhile two directors have stepped down from the 
Board. We have also announced that Louise Smalley will retire 
from Whitbread and step down from the Board on 31 August 
2021. I will say more about Louise in next year’s report.

Firstly, I would like to welcome both Kal Atwal and Fumbi 
Chima to the Board as independent non-executive directors. 
Both Kal and Fumbi joined us on 1 March 2021 and they bring 
an invaluable mix of skills to the Board, including in the 
technology sector, in digital transformation, in marketing and 
in general management, gained from a range of businesses. 
As Whitbread faces into the next phase of its growth, they 
will add huge value to the Board.

Kal Atwal is an experienced general manager, with over 13 
years' executive committee experience at BGL Group Limited, 
where she played a central role in driving the strategic growth 
and scaling of the brands within the Group, in particular as 
the founding Managing Director of comparethemarket.com. 
Kal is also Board Adviser to SimplyCook Ltd and serves as 
a non-executive director of Royal London Group and WH Smith.

Fumbi Chima is a Global Chief Information Officer, adept at 
digital transformation strategy in high-growth environments 
across a range of industries. She is currently Executive 
Vice-President and Chief Information Officer at BECU, having 
previously served as Chief Information Officer at adidas, Fox 
Network Group, Burberry, Walmart Asia's business operations 
and American Express global corporate technologies. 

Deanna Oppenheimer and Susan Taylor Martin stepped 
down from the Board on 31 December 2020 and 22 April 2021 
respectively. I would like to thank both Deanna and Susan very 
much for their significant contribution to Whitbread.

Executive remuneration
In such a challenging year it has been a complex job for the 
Remuneration Committee to achieve the fine balance between 
fairly rewarding the significant effort and achievement of 
management in steering the Company through this period while 
also considering the interests of a broad range of stakeholders. 
I believe that the Committee has succeeded in this aim and 
I was particularly pleased to see that team members across 
the organisation will receive special recognition payments to 
reward their effort and contribution over this difficult period. 
Details of the remuneration actions taken can be found in the 
remuneration report on pages 88 to 108.

Looking forward
Here in the UK, at the time of writing, there are reasons to 
be more optimistic as we look ahead. So far, the Government’s 
roadmap to reopening is on track and we very much hope 
that will continue to be the case. We hope to have the great 
majority of our UK business open again by 17 May 2021. 
The position isn’t quite so positive elsewhere in Europe at the 
moment, but I hope that things will soon be looking brighter 
for our colleagues in Germany too.

Adam Crozier
Chairman
26 April 2021

7

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21CHIEF EXECUTIVE'S REVIEW

Well placed to drive long-term value

We will continue to 
invest to enhance 
our market-leading 
position, creating 
further significant 
value for all our 
stakeholders.

Throughout the year we have endeavoured to act responsibly 
in this time of crisis. The safety of our colleagues and guests 
has been of paramount importance, and during the first UK 
lockdown, when we operated 39 hotels for key workers, we 
developed and implemented rigorous hygiene protocols to 
minimise the risk of COVID transmission. These measures 
included social distancing signage and protective screens, 
use of PPE, and enhanced cleaning standards. We were able 
to use what we learned from operating in this environment, 
to implement our estate-wide ‘CleanProtect’ and ‘Generous 
Serving of Safety” programmes upon reopening our hotels 
and restaurants at the start of July 2020. During the first 
lockdown we also provided full cash refunds to our customers 
for all cancelled bookings, regardless of the terms and 
conditions. We subsequently launched a new range of booking 
conditions providing guests with greater flexibility to amend 
and cancel bookings, which have proved very popular.

Our hotel and restaurant teams have been fundamental in 
enabling us to navigate this very difficult period, and we are 
extremely mindful of the fact that this has been an incredibly 
challenging year for them. Where possible, we have taken 
action to support our teams and try to make things easier. 
Examples include paying the additional 20% of salaries on top 
of the Government furlough credit during the first lockdown 
and making national minimum wage increases for our hourly 
paid staff. We have also launched a wide-ranging employee 
support programme centred around a clear wellbeing 
communication plan, aimed at continually supporting the 
mental and physical wellbeing of our employees across 
the business.

In addition to making rooms available to NHS staff and other 
key workers, we also supported the community and national 
effort by passing fleet delivery capacity to supermarkets and 
donating over 500,000 meals to charities. Our fundraising 
programme for our charity partner Great Ormond Street 
Hospital has also continued despite the challenges posed 
by COVID restrictions, raising almost £900,000 during 
the year.

The last financial year was one of the most challenging in 
our 279-year history, as we operated under significant COVID 
restrictions which had many implications for our businesses, 
our customers and our people. Our business model enabled us 
to respond rapidly to the changing restrictions and to quickly 
adapt our operations as required, prioritising the health and 
safety of our colleagues and our customers. This response 
was possible due to the efforts of colleagues in our hotels, 
restaurants and support centre, who continue to work 
tirelessly to maintain our very high operating standards, 
customer service and health and safety. I am extremely 
proud of, and grateful for, their incredible hard work and 
commitment in this most difficult year. 

React, Protect and Restore: Taking rapid and decisive action 
The start of the financial year saw the COVID pandemic develop 
rapidly, culminating in the first UK national Iockdown on 
23 March 2020. All our hotels and restaurants were closed, with 
the exception of 39 hotels that were kept open to support the 
national effort by providing accommodation for NHS staff and 
other key workers.

Given the material impact of the lockdown restrictions 
on revenues, we focused on immediate actions to reduce 
cash outflows to help protect our liquidity. These actions 
included the elimination of all discretionary spend and the 
postponement of investments. We placed the majority of 
our employees on temporary furlough, and reduced capital 
expenditure to essential hotel maintenance, core IT spend 
and the rebranding and refurbishing of the recently acquired 
Foremost hotels in Germany. Voluntary pay cuts were taken 
by the Board and senior management team, and dividend 
payments were suspended. We utilised UK Government 
support schemes during the year including the business 
rates holiday and the Job Retention Scheme, and equivalent 
schemes and grants in Germany, with a total benefit to the 
Group of around £270m.

As the year progressed, further action was taken to ensure 
our cost base reflected the significantly lower levels of 
demand, and to give us greater flexibility to adjust to demand 
changes in the future. This included reducing our head office 
and hotel headcount and implementing changes to our hotel 
and restaurant labour model to provide greater flexibility to 
flex hours in line with demand. 

8

Whitbread Annual Report and Accounts 2020/21Growing market share in the UK 
Following the Government advice that hospitality venues 
could reopen, we were able to reopen our UK estate quickly 
and safely. Our unique business model enables us to make a 
contribution to fixed costs at very low levels of occupancy, 
meaning we were in a good position to open up the majority 
of our hotel and restaurant estate in July and into August. 
Occupancy levels recovered to above 50% in September and 
October driven by relatively strong leisure demand in tourist 
locations and demand from tradespeople who need to be 
physically present to work. However, the implementation of 
tiered restrictions in October and the subsequent tougher UK 
wide lockdown that followed from Christmas to beyond the 
end of the financial year, saw occupancy levels reduce to 
below 30% in January and February. 

Despite these very difficult circumstances, Premier Inn 
continues to be consistently rated as the strongest hotel brand 
in the UK. The success of our customer proposition is based 
on the provision of a high-quality customer offer across the 
Premier Inn hotel network, which drives market-leading brand 
and customer scores, and underpins our high levels of direct 
digital distribution.

The advantages of our unique operating model, the strength of 
the Premier Inn brand, and our market-leading direct distribution 
model, has enabled us to continue to deliver strong market share 
gains in the UK. Throughout the period from August 2020 
onwards, Premier Inn has significantly outperformed the 
Midscale and Economy market. Our exposure to the faster 
recovering budget sector, our resilient customer mix, and the 
enhanced structural opportunities that the COVID crisis has 
created, positions us well to continue this outperformance.

The Government restrictions have had a greater impact 
on the operations of our restaurants, with the national 
lockdowns forcing full closures at the start and end of the 
financial year and, restrictions in the highest tiers impacting 
us in the Autumn. Trading in the period from July 2020 to 
December 2020, when on average 70% of our restaurants 
were open, was helped by the national “Eat Out to Help 
Out Scheme” in August, however overall demand remained 
subdued and we had reduced capacity in each restaurant 
due to social distancing restrictions. 

Accelerating growth in Germany 
In Germany, the pattern of COVID restrictions largely mirrored 
the UK, albeit in a more complex framework of national and 
federal restrictions. Customer demand and occupancy levels 
were higher in tourist locations, and lower in locations with 
a greater business mix and COVID restrictions have had a 
material impact on total sales. However, the pandemic has 
provided an opportunity to accelerate the expansion of our 
estate in Germany. 

We entered the financial year with just six hotels, and ended 
it with 30 hotels, with a presence in most major towns and 
cities. Our total open and committed pipeline now stands at 72 
hotels. In addition, we were able to use the time that the hotels 
were closed to refurbish and rebrand 13 of the acquired 
Foremost hotels, reopening them in May 2020. 

In December, the Group completed the acquisition of 13 
hotels from the Centro Group, of which six were operational, 
and seven pipeline, demonstrating the enhanced structural 
opportunities that exist for Whitbread in Germany. Given  
ongoing restrictions and subdued demand, we have temporarily 
closed the six acquired operational hotels, to accelerate their 
refurbishment and rebranding to Premier Inn. 

The scale of our growing network, the accelerated 
refurbishment and rebranding programmes, and the pressure 
on the independent sector, will provide a strong platform for 
growth in Germany as restrictions begin to be lifted and the 
market recovers.

Financial performance and outlook
Overall, full year statutory revenues were down 71.5% year-on-
year reflecting the impact of COVID restrictions on the business. 
The significant decline in revenue resulted in an adjusted loss 
before tax of £635.1m. Statutory loss before tax of £1,007.4m 
includes a non-cash impairment charge of £348.0m relating to 
goodwill on German acquisitions, property, plant and equipment 
and right-of-use assets, as a result of the ongoing COVID 
situation. The cash outflow for the year, before shareholder 
receipts and debt issuance and repayments was £704.6m, 
driven by the significant decline in revenue, despite the 
extensive mitigating actions that have been taken. 

However, our balance sheet and liquidity position, remains 
strong, enhanced by the successful £1bn Rights Issue completed 
in June 2020, and the £550m Green Bond issuance in February 
2021. At the end of the financial year, the business had access 
to over £1.25bn of cash and cash equivalents and an undrawn 
Revolving Credit Facility of £950m. Part of the Green Bond 
proceeds provided liquidity to repay £200m of private 
placement debt early in March 2021. 

Our strong balance sheet, supported by our freehold 
properties, gives Whitbread significant financial flexibility 
and is a real competitive advantage, enabling us to invest 
in our strategy in a market where others will be constrained.

In terms of the outlook for the year ahead, the German market 
is particularly challenging at this point in time with occupancy 
levels below 15%. Tight restrictions, the slow roll-out of the 
vaccine and the current political environment is giving 
greater uncertainty to the pace of recovery. 

The majority of our hotels in the UK are currently open but 
only for guests staying for essential business travel, whilst 
the majority of our restaurants remain closed for indoor 
dining. The expectation is that overnight stays for leisure 
travel will be permitted from 17 May 2021, along with the 
full reopening of restaurants. 

We anticipate strong leisure demand during the summer 
in coastal and other tourist locations, which represent 
around 15% of our hotel estate. Whilst this “leisure bounce” 
is expected to be significant, a full recovery in leisure demand 
will need the return of events, including sporting events, 
weddings, and all other leisure activities. Business demand 
from tradespeople has remained resilient throughout the 
crisis, albeit still some way below pre COVID levels, and we 
expect to see a continued gradual recovery. Our expectation 
is that office-based business demand will not start to recover 
until offices reopen in earnest in the autumn. Our strong 
domestic focus means we expect to benefit from faster 
recovery of domestic, leisure and business demand, compared 
to international demand which is likely to be slower to return.

9

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21Driving long-term value 
Despite the challenges that the pandemic has brought to the 
hospitality industry, Whitbread’s strategy to drive long term 
value remains compelling. As a result of the crisis, we expect 
many of our competitors to face financial constraints. This is 
likely to lead to a slowdown in rooms growth and investment, 
and a potential acceleration in the decline of the large 
fragmented independent sectors, in both our key markets. 
Whitbread’s strong balance sheet, good liquidity and flexible 
financial position means that we have the confidence and 
ability to continue to invest with discipline and focus, to 
capitalise on the enhanced structural growth opportunities 
that will exist, and deliver strong long-term returns.

In the UK, we will continue to grow and optimise our large 
network of hotels and leverage the powerful competitive 
advantages of our brand, our market-leading direct distribution, 
our best-in-class operating model and our broad customer reach. 
In Germany, we have a compelling opportunity to replicate our 
UK success story, and our aim is for Premier Inn to be the number 
one budget hotel operator. We will continue to invest in growing 
our pipeline through both organic and inorganic investment. 

Whitbread is a strong and much-loved business that has 
successfully navigated numerous turbulent periods during its 
long history. The strength of its people, excellent brands, unique 
business model and broad customer reach provides a strong 
platform for future growth and we will continue to take action to 
ensure that we exit the pandemic as a leaner, stronger and more 
resilient business. As a result, we will continue to enhance our 
market leadership position, increase market share, support our 
colleagues, guests, suppliers and communities, whilst creating 
further significant value for shareholders. 

Alison Brittain
Chief Executive
26 April 2021

CHIEF EXECUTIVE'S REVIEW CONTINUED

Investing to win next year
We continue to take actions to ensure that we exit the crisis 
as a leaner, stronger and more resilient business, and the next 
phase of our long-standing efficiency programme will target 
an additional £100m of cost savings over the next three years. 

We will continue to invest in our commercial plan in the 
UK to ensure that we harness the pent-up demand for domestic 
leisure travel during the summer, alongside the ongoing recovery 
of business demand. At the forefront of our response, is a major 
integrated marketing campaign, ‘Rest Easy’ featuring the voice of 
Sir Lenny Henry, who has become synonymous with the Premier 
Inn Brand. This campaign launched in April, and will help deliver 
front-of-mind consideration with existing and new customers. 
A new Premier Inn website is driving higher conversion rates, 
while an improved ‘business booker’ proposition and increased 
use of Travel Management Companies will help drive business 
demand and broaden our reach to business customers. 

We will also continue to invest in our room refurbishments, 
ensuring that our hotels offer a great guest experience, as well 
as recommencing the roll-out of ‘Premier Plus” rooms.

In Germany, we are executing our strategy to drive long-term 
value through the acceleration of our expansion, and investing 
to build a platform of scale, both organically and through the 
acquisition of assets at good prices. The ongoing impact of 
the COVID restrictions, which will delay the sales maturity of 
our operating hotels by 12-18 months, will suppress short-term 
performance, meaning that losses will increase in 2021/22 and 
continue into 2022/23. However, the progress we have made 
to grow the estate in Germany since the start of the pandemic 
will mean that we are strategically very well-placed when 
restrictions are relaxed and market demand recovers.

A Force for Good
Whitbread’s ambitious sustainability programme, Force for 
Good, ensures that being a responsible business is integrated 
throughout the way Whitbread operates and keeping our 
Force for Good commitments and ambition central to our 
response to the global pandemic has been very important 
to us. 

Diversity and Inclusion was an area of focus for our strategy 
this year and we have now published eight commitments to 
drive meaningful progress in this area. We also took this year 
to focus on driving forward our target to cut food waste, and 
having set up a partnership to ensure surplus food does not go 
to waste, we have donated over half a million meals to support 
those in need. 

Despite the challenges of COVID, we did not stand still on our 
carbon related targets, and in fact, took the opportunity to 
stretch and reinforce them. In 2018, Whitbread set a science-
based target to reduce carbon emissions intensity by 50% by 
2025 and 84% by 2040. We have already achieved a reduction 
of nearly 40% and so we are well on our way to achieving the 
first target. However, this year, we wanted to go further and 
have now updated our carbon target to aim for net-zero 
carbon emissions by 2040, which is a full decade earlier than 
the original plan. We know this is a huge task, but it is one 
that is vitally important for our business and the battle against 
global climate change. Our carbon strategy was externally 
recognised this year as we improved our Carbon Disclosure 
Project (CDP) Climate Change score to A-, putting us in the 
Leadership category, granted only to those seen to be 
implementing best practices on sustainability.

10

Whitbread Annual Report and Accounts 2020/21OUR INVESTMENT CASE

Three compelling reasons  
to invest in Whitbread

Best placed to capitalise on the recovery 
opportunity and reinforce our market-leading 
position, using our unique model for sustainable 
value creation

1

3

LONG-TERM STRUCTURAL 
GROWTH OPPORTUNITIES

 › Attractive long-term structural growth 
opportunities in the UK and Germany

 › Highly fragmented markets with 

declining independent hotel share, 
exacerbated by the effects of COVID, 
with the budget hotel sector having 
grown faster than the rest of the 
market over the last ten years

2

BEST-IN-CLASS 
OPERATIONAL 
PERFORMANCE

 › Winning customer proposition and 

broad appeal

 › End-to-end control delivers best-in-

class operational performance

 › Scale ensures we can deliver high 

quality at value for money

 › Number one UK hotel brand with 

direct distribution model

UNIQUE MODEL 
FOR SUSTAINABLE 
VALUE CREATION

 › Vertically integrated model enables 
a superior customer proposition and 
growth at good returns

 › Proven investment model which can 

be replicated over the long term

 › Allows us to respond rapidly, 

particularly as demand recovers 
as we only need to rely on our own 
operations to mobilise

11

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21MARKET REVIEW

Structural growth opportunities

THE UK MARKET1

67m

POPULATION

701k

HOTEL ROOMS

11%

PREMIER INN  
MARKET SHARE 
OF ROOMS

48%

INDEPENDENT HOTELS 
MARKET SHARE 
OF ROOMS

1  Source: Company data and estimates, data is 2019; the impact of COVID-19  
means that 2020 is not a representative year, and is therefore excluded from 
the date range.

Premier Inn has an integrated business 
model that delivers an unrivalled mix 
of quality and value to millions of 
customers and offers a significant 
competitive advantage in the budget, 
domestic, short-stay market. This, 
alongside our strong fundamentals, 
conservative capital structure and 
disciplined capital allocation, provides 
a strong platform for long-term 
growth and will ensure we exit the 
COVID-19 crisis as a leaner, stronger 
and more resilient business.

Despite the significant impact of COVID-19 on our markets 
our review of the market is written for the long term and we 
remain excited about the potential. It is especially important 
in times like this to operate a vertically integrated model like 
we do; by owning all of the value chain, from developing and 
building the hotels right through to managing the brand, the 
operations and the direct distribution, we are best positioned 
to access the structural growth opportunities and continue 
to create value for our shareholders over the longer term. 

In the UK, we are focused on continuing to grow and 
innovate with growth delivered through our existing pipeline. 
With our strong brand and winning customer proposition, 
we are confident that we will be able to continue winning 
market share.

Furthermore, the budget market in which we operate 
experiences higher growth than other hotel sectors and 
tends to outperform those other sectors in downturns. 
During this current COVID-19 crisis budget branded hotels 
have outperformed the market in every year since 2008, 
including a material outperformance during and after the 
financial crisis, and we are seeing evidence of that once again. 

In Germany, we are focused on replicating our UK success, 
with the ambition to be the number one budget hotel operator. 
We have significant headroom to grow, both organically and 
through careful and considered mergers and acquisitions 
(M&A) activity. 

Germany presents an exciting opportunity given it has 
remarkably similar characteristics to the UK. Both markets 
are characterised by long-term migration from independents 
to budget branded hotels, and we have seen clear signs 
of distress and a weak independent segment decline. 
The COVID-19 crisis will likely accelerate the pressures on 
independents through demand weakness and increased 
cost pressures, and we expect this to worsen as Government 
support schemes are reduced. We also expect a decrease in 
new branded hotel supply, leaving an opportunity for Premier 
Inn to grow market share further.

12

Whitbread Annual Report and Accounts 2020/21We remain very excited about the 
potential in our core UK market. 
Although this year has presented 
us with a number of unprecedented 
challenges and obstacles with 
COVID-19, our long-term strategy 
remains unchanged. 

The actions we have taken over the course of the year to 
protect our team, our guests and our business as a whole 
mean we are well placed to exit the COVID-19 crisis in 
a position of strength. The structural characteristics of the 
UK market remain, and we have ensured that Premier Inn 
is able to capitalise on the opportunities as a result of 
structural market changes, particularly the distress felt 
by smaller operations in the market as a result of the 
COVID-19 pandemic. There will inevitably be a constrained 
competitor set where there will be less opportunity for 
others to invest. 

The UK is densely populated, which drives domestic short-stay 
travel, and post COVID-19, we expect the overall market to 
continue growing over the long term. Over the last decade, 
we have seen all consumer indices show an increasing 
expectation for value for money. We are seeing a generational 
impact, as younger people have a greater demand for leisure 
and travel in general. As a result, the UK travel market is 
a great core market for us to be in and Premier Inn is the 
clear market leader on every important measure. 

The UK market remains highly fragmented from both 
a demand and supply standpoint, with around 48% of the 
supply provided by the independent sector. Whilst Premier Inn 
achieves high occupancy levels, we still represent a relatively 
low share of supply. 

The vast majority of our rooms are sold to domestic 
travellers, compared to around 60% for the total market. 
Domestic short-stay travellers have a higher frequency of visit 

and, as a result, a greater likelihood of wanting to stay with us 
again if we meet their needs. This domestic skew also means 
we are better protected from any structural changes and 
effects on international travel that will arise as a result 
of COVID-19.

We also have a good mix of business and leisure travellers. 
This balance ensures, in a non-pandemic world, that we 
achieve consistently high levels of occupancy at around 
76%. Furthermore, our business customers include 
a significant proportion of manual trades workers (those that 
need to be physically present to perform their jobs), while 
our office-based workers are from a wide variety of sectors. 
This means we are less exposed to potential structural shifts 
in working patterns, such as permanent flexible working. 
Premier Inn also under-indexes on group business bookings 
and we have very limited conference facilities so we believe 
we are less exposed to those areas of business travel that may 
see a structural shift to virtual meetings.

Since 2010 we have increased our market share of rooms 
from 6% to 11%, achieved through an ambitious network 
expansion programme.2 The rest of the budget branded 
sector has increased its market share by a similar amount 
to Premier Inn. However, the budget branded sector growth 
has been fragmented, with a long tail of smaller competitors. 

We see an attractive ongoing opportunity to continue 
investing in new capacity and win further market share gains. 
This means that we can continue to grow our total sales 
ahead of the market and our plans are not wholly contingent 
on short-term conditions. 

With our strong network and value for money, only 1% of our 
customers book using online travel agents, reducing the cost 
of customer acquisition vs the rest of the market. We can also 
leverage our scale to find ways to improve our efficiency to 
partially offset the inflationary cost increases, whilst smaller 
operators will, of course, struggle to do that. Post COVID-19, 
the pressure on the independents will only grow, creating an 
ongoing structural opportunity, which we are best placed to 
capture. We expect our additional new, efficient and superior 
hotel capacity to continue to provide domestic short-stay 
guests with a superior mix of quality, service and price, 
therefore allowing Premier Inn to win share in the UK.

2  Source: Company data and estimates, data is 2010-2019; the impact of 

COVID-19 means that 2020 is not a representative year, and is therefore 
excluded from the date range.

13

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21MARKET REVIEW CONTINUED

THE GERMAN MARKET1

83m

POPULATION

993k

HOTEL ROOMS

1%

PREMIER INN 
MARKET SHARE 
OF ROOMS

72%

INDEPENDENT HOTELS 
MARKET SHARE 
OF ROOMS

We remain incredibly excited by the 
opportunities in Germany and strongly 
believe it offers a compelling structural 
long-term growth opportunity. The 
structure of the German market 
is such that, once the COVID-19 
crisis has passed, there is significant 
potential to grow, and our aim remains 
to replicate our UK success and to 
become the number one budget hotel 
operator in Germany. 

1  Source: Company data and estimates, data is 2019; the impact of COVID-19  
means that 2020 is not a representative year, and is therefore excluded from 
the date range.

14

Whitbread Annual Report and Accounts 2020/21We have materially grown our pipeline in Germany over the 
year, with 30 operational hotels and an open and committed 
pipeline of 72 hotels. This network now gives us a national 
footprint, with a presence in many major German cities.

The German market is around 42% larger than the UK, 
at almost one million hotel rooms. Pre COVID-19, RevPAR in 
the budget branded sector in Germany had also been growing 
at a faster rate to the UK, at around 2.3% CAGR between 2015 
and 2019 vs 1.3% in the UK. 

Furthermore, the German market is even more fragmented 
than the UK, with independent hotels making up around 
72% of the supply, and more domestic travel-oriented than 
the UK at around 77% of the total. This high proportion of 
domestic travel is a long-term output of Germany’s geography 
and history. 

Germany is significantly more regionally dispersed than the 
UK due to its history and federalised political and industrial 
structure. This geographic dispersion drives greater demand 
for short-stay travel, particularly business-led. Therefore, there 
is a greater frequency of travel by the type of customer that 
Premier Inn excels at serving. 

Structural barriers to entry exist as a result of the nature 
of the property market. With limited large property financing 
structures, such as Real Estate Investment Trusts (REITs), 
and greater opportunities in the four- and five-star sector for 
asset-light models, there has been limited new capacity added 
in the budget sector, which is considered to be the hardest 

sector in which to earn a return. This has meant that the 
international asset-light operators have struggled to find 
franchisees to operate appropriate new hotel sites. In fact, the 
only hotel businesses that have delivered meaningful growth 
adopt a similar owner-operator model to Premier Inn. In order 
to add sufficient capacity in the budget sector, an operator 
needs to be willing to develop freehold, sign long leases or buy 
out existing operators. 

Post COVID-19, these structural elements make the 
opportunity even more attractive to us over the longer 
term. Even in the depths of the pandemic, we have seen 
opportunities come our way. We announced an acquisition 
in December, where we were able to select 13 hotels in key 
German cities at an attractive price. Our ability to very 
carefully deploy capital, when others will be constrained, 
provides an opportunity for us to continue investing in or 
acquiring assets with attractive long-term returns. We are 
seeing real signs of distress in the German market and expect 
the independents to continue to fall out of the market, 
creating an opportunity for Premier Inn to fill the gap.

MARCH 2020 
GERMAN PORTFOLIO

FEBRUARY 2021 
GERMAN PORTFOLIO

2

2

Hamburg

Hamburg

5

5

Hamburg

Hamburg

Hannover

Hannover

1

1

Frankfurt

Frankfurt

1

1

Freiburg

Freiburg

2
Munich

2
Munich

1

1
1

1
Braunschweig

Braunschweig

1
1
Berlin
Berlin

Essen
Düsseldorf

Düsseldorf

Essen

1

1
Wuppertal
1

1

Wuppertal

3

1

1

3

Cologne

Cologne

2

2

Frankfurt

Frankfurt

Saarbrucken

Saarbrucken

1
Leipzig

Dresden
1
Leipzig

Dresden

1

1

2

2

2
1 Heidelberg

1 Heidelberg

2

Nuremberg

Nuremberg

1

1

Stuttgart

Stuttgart

1

1

Freiburg

Freiburg

1
Passau
4
Munich

4
Munich

1
Passau

6 OPEN/46 PIPELINE HOTELS

30 OPERATIONAL/42 PIPELINE HOTELS

15

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21OUR BUSINESS MODEL

Our business model

OUR RESOURCES 
AND RELATIONSHIPS

HOW WE CREATE VALUE

PURPOSE: 
To provide quality, affordable hotels for our guests 
to help them to live and work well and to positively 
impact the world around us. With no barriers to 
entry or limits to ambition and to provide meaningful 
work, skills and career development opportunities 
for our teams.

1

2

BRAND STRENGTH

We own our brand and provide a consistent 
customer offering of quality and value. We are 
the UK’s strongest hotel brand, and first choice 
for travellers. We have market-leading 
consumer metrics, with stand-out customer 
brand scores that are increasing year-on-year. 

MARKET-LEADING DIRECT 
DIGITAL DISTRIBUTION

We have a market-leading direct 
digital distribution model, with low-cost 
customer acquisition and retention. 

3

PROPERTY FLEXIBILITY

Controlling and funding our property 
development enables us to get the right hotels 
in the right locations. Our flexible approach to 
property ownership improves our ability to 
manage our property and make decisions to 
optimise the estate.

4

SCALE/NETWORK

We have the largest UK network, with an estate 
comprising 857 hotels and 768 restaurants 
across the UK, Germany and the Middle East. 
We have superior network access and access 
to economies of scale as a result. Scale ensures 
we can deliver quality, value for money and 
a good return on capital employed (ROCE).

5

6

BEST-IN-CLASS OPERATIONAL 
PERFORMANCE

We have an end-to-end operation, with 
consistent execution at high standards 
and at low cost, driving a winning customer 
proposition. Our flexible model enables a rapid 
response to returning demand and is a long-
term sustainable competitive advantage.

EVERYDAY EFFICIENCY 

We have efficient operating structures, 
with a standardised model and rooms. 
Our lean, agile and right-sized cost 
base enables a superior value for money 
offering, with an ongoing opportunity 
to drive efficiency further.

7

FORCE FOR GOOD 

We work hard to ensure we are tackling our most material sustainability issues. Reducing our 
environmental impact, sustainably sourcing our products and making a positive contribution to the 
communities we serve, we are setting up the business to benefit from sustainable and responsible growth. 

WINNING TEAMS

Our 29,000 team members make everyday 
experiences special for our customers.

BROAD CUSTOMER BASE

Our flexible model caters to a wide range 
of customer types. Our diversified customer 
mix is resilient and will hold us in good stead. 
We are over-indexed on domestic customers 
in the regions, we expect the regions to recover 
quicker than London, and we expect that 
domestic demand will recover far quicker 
than international.

FINANCIAL STRENGTH

Disciplined capital management and good 
returns. Our strong balance sheet provides 
offensive and defensive flexibility and is 
bolstered by our freehold property.

TECHNOLOGY

Scalable platforms, creating a centre of digital 
excellence and embedding data insight across 
the business.

INSIGHT AND MARKET KNOWLEDGE

Our deep insight and market knowledge allow 
us to stay ahead of market trends.

SUSTAINABLE APPROACH

Our approach to sustainability through our 
Force for Good programme is embedded 
throughout everything we do. 

UNDERPINNED BY: 

OPPORTUNITY

A team where everyone can reach 
their potential – no barriers to entry 
and no limitations to ambition.

COMMUNITY

16

Whitbread Annual Report and Accounts 2020/21HOW WE MAKE MONEY

THE VALUES WE SHARE

REVENUES

OUR CUSTOMERS

With an estate comprising 857 hotels and 
768 restaurants, across the UK, Germany 
and the Middle East, we are one of the 
largest budget branded hotel chains in the 
world. Our unique model and leading market 
position in the UK puts us in a strong 
position to continue to grow and optimise in 
the UK and to grow internationally. We focus 
on maintaining market-leading guest scores, 
and this, alongside our dedication to 
excellent customer service, ensures we rank 
very highly amongst our competitors in 
terms of both the value and quality we 
provide*. Our hotel pricing algorithms enable 
us to optimise our occupancy and rate mix 
across the booking curve, while our food and 
beverage offering is a core part of our 
customer proposition. We are also increasing 
revenue by optimising our revenues in 
individual catchments more effectively. 

*  YouGov BrandIndex Quality & Value scores 
as at 3 March 2021 based on a nationally 
representative 52-week moving average

We welcome millions of customers to our 
hotels and restaurants every year and making 
a meaningful contribution to those we serve 
is key. We constantly respond to the changing 
needs and lifestyles of our customers and 
ensure our offering is inclusive for all. 
We strongly believe in helping our customers 
make informed choices for a healthier life, and 
working closely with Public Health England, 
we continue to monitor our menus to ensure 
we offer an excellent choice of healthy options, 
and great quality, responsibly sourced, 
affordable food and drink. 

We also feel passionately about the health 
and safety of our guests. All our staff are 
fully trained to ensure our hotels are safe 

environments for our guests, and that in 
the case of an emergency, our guests are 
in safe hands. More so than ever, this has been 
incredibly important. We responded incredibly 
quickly at the very start of the pandemic, with 
the health of our team members and guests 
paramount. We purchased PPE, invested 
a considerable amount in social distancing 
signage and protocol, trained our team 
members on health screening and illness 
response procedures, and enhanced our 
cleaning standards across the entire estate. 
Our operating and ownership model ensures 
that these standards and ways of working 
can be rigorously enforced across the estate.

OUR SHAREHOLDERS

Our focus on consistent returns from 
an expanding capital base, combined 
with ambitious growth milestones, create 
substantial shareholder value. We have three 
priorities: to grow and innovate in our core 
UK businesses; to focus on our strengths to 

grow internationally; and to enhance the 
capability and infrastructure to support 
long-term growth. Our long-term growth 
will be delivered through disciplined capital 
spending, and this financial strength and 
flexibility is key to deploying our strategy.

HOW PROFITS CONVERT TO CASH

OUR PEOPLE

Our business is highly scalable, with a large 
proportion of incremental sales converting 
to cash in a normal year. This drives a high 
cash conversion rate meaning we generate 
a good level of discretionary free cash 
flow each year. This allows us to invest 
in attractive opportunities for Premier Inn, 
both in the UK and in Germany.

CAPITAL REINVESTMENT

Capital allocation discipline is one of our 
core pillars. We invest in new hotels for the 
long term, while also deploying capital on 
maintenance and product improvement to 
ensure we continue to provide Premier Inn’s 
consistent quality, and to enhance and 
optimise our hotels. We invest through 
cycles, optimising the timing of our 
investments to ensure we are always 
well positioned to weather any storm. 

Germany remains our core international 
focus, with £376m of capital committed 
for future openings, taking the open and 
committed pipeline network to 72 hotels. 

As one of the UK’s largest employers, 
operating across communities in the 
UK, Germany and the Middle East, we are 
passionate about recruiting, training and 
retaining great people so that they are 
empowered to grow and develop long-term 
careers within our business. We have best-in-
class development programmes, industry-
leading training schemes, and a successful 
apprenticeship programme, ensuring team 
member wellbeing is at the centre of 
everything we do. In light of COVID-19, 
we successfully launched a clear wellbeing 

communication plan to support mental and 
physical wellbeing for our team members.

We are also committed to removing barriers 
to entry and creating an environment where 
everyone feels valued and is supported to grow. 
Whitbread is an inclusive employer, strongly 
believing that everyone is unique and there 
should be no limits to ambition. We champion 
inclusivity and improving diversity across the 
entire organisation and we have set eight 
diversity and inclusion targets to ensure our 
teams feel supported and engaged.

OUR COMMUNITIES
You'll find our hotels and restaurants in 
hundreds of communities the length and 
breadth of the UK. We are often a key part of 
these communities, and therefore have a big 
part to play in making them great places to 
live, work and do business. We put a huge 
amount of energy and passion into fundraising 
for charities, finding new ways to serve the 
communities we operate in, as well as putting 
in hours of community support. 

with Deliveroo to serve them food, we donated 
more than 500,000 surplus meals to charities, 
and we continued to raise almost £882,000 
for Great Ormond Street Hospital despite site 
closures. We also diverted distribution capacity 
to supermarkets to help retailers feed the 
nation, topped-up furlough salaries, and 
launched a wellbeing communication plan 
to support the mental and physical wellbeing 
of our colleagues. 

Moreover, we remained a Force for Good 
throughout the pandemic, for both our 
communities and our teams. We kept 39 hotels 
open for NHS staff and key workers, partnering 

Our Force for Good programme is embedded 
across our business and in everything we do; 
operating responsibly and sustainably 
underpins our strategy.

Making a meaningful contribution  
to the customers and communities 
we serve.

RESPONSIBILITY

Always operating in a way  
that respects people and the planet. 

17

UNDERPINNED BY: 

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21OUR STRATEGY AT A GLANCE

Our strategy is to provide  
sustainable long-term value

We put the customer at the heart of everything we do. 
Our strategy is to provide sustainable long-term value 
for our shareholders by growing our successful Premier Inn 
and restaurant brands in structurally attractive markets, 
whilst delivering a good return on capital.

In the current COVID-19 environment, and following the 
closure of our hotels and restaurants on Government advice, 
we have had to re-prioritise our near-term actions, to focus 
on the health and safety of our guests and teams as well as 
the Company’s cash flow, capital discipline and strong balance 
sheet. This will ensure Whitbread is well placed to exit the 
pandemic in a position of strength, and will be able to 
capitalise on the enhanced structural opportunities in both 
the UK and German markets.

Our three clear strategic priorities

INNOVATE AND GROW  
IN THE CORE UK MARKET

Whitbread has a current UK estate of 78,718 rooms, with 
a committed pipeline of 12,256 rooms and line of sight 
to 110,000 rooms. By increasing the size of our estate, 
but also optimising our existing network and through 
innovation, we will continue to be one of the largest 
branded budget hotel chains in the world.

 Read more – pages 20 to 25

FOCUS ON PREMIER INN’S 
STRENGTH TO GROW 
IN GERMANY

Our aim is to leverage the strengths and capabilities 
of the UK business to create the number one budget 
brand in the structurally attractive German hotel market.

 Read more – pages 26 to 31

ENHANCING WHITBREAD’S 
CAPABILITIES TO SUPPORT 
LONG-TERM GROWTH

Our successful efficiency programme, unique vertically 
integrated model, brand strength, product innovation and 
high-quality direct distribution underpins the consistent 
quality and competitive advantage enjoyed by Premier Inn. 
The next stage of our efficiency programme, targeting an 
additional £100 million of cost savings over the next three 
years, will ensure we retain our lean and agile cost base. 
Our balance sheet strength with freehold backing, and our 
conservatively managed business will ensure we exit the 
crisis in a position of strength. The successful completion 
of the £1 billion rights issue in June 2020 ensured we 
protected ourselves further.

 Read more – pages 32 to 35

18

2020/21 performance

Force for Good

FY22 priorities

Market risks and opportunities*

KPIs

 › Total UK revenue at £577.4m

 › Technological innovation driving reduced 

 › Hotel and restaurant profit recovery

 › Adjusted operating loss 

£415.7m

costs, such as the continued rollout of more 
efficient chargrills 

 › Strong balance sheet and 

significant liquidity headroom, 
backed by a valuable 
freehold estate

 ›

100% renewable electricity powering our 
hotels and restaurants 

 › Menus continuing to deliver a reduction in 

salt, sugar and calories

 › Market outperformance for 

the year +3.7%1 

 › Strong customer scores

 › Supporting our estate, our teams and our 
guests through our COVID-19 response 
having Force for Good at the heart

 › New ambitious target to net zero carbon 

by 2040 

 › Adjusted operating loss 

 › Aligning and implementing our Force for 

 › Build network across key cities in order to increase 

Risks

£38.8m

 › Material acceleration in 

network growth in Germany

 › Open and committed pipeline 

now stands at 72 hotels

 › Leading customer scores

 › Ready to brand-build 

upon reopening

 › Efficiency programme 
continuing to deliver 
material savings

 › Only 1% of customer booking 
are via online travel agents

 ›

Improving customer scores 

Good approach in Germany, ensuring that 
our Force for Good goals are delivered with 
core focus on efficiency, industry-leading 
responsible sourcing, and the training and 
development of our teams

 › Updating and futureproofing our policies 

and business practices on supply chains to 
integrate ethical and environmental risk into 
wider supply chain risk in order to mitigate 
reputational, operational and supply 
chain risk 

 › Support environmental solutions in new 
products and services both in Germany 
and the UK (German warehouse efficiency) 

 › Embedding our sustainability credentials 

into our finances through the issue of Green 
Bonds relating to long-term environmental 
projects in our business 

 › Our industry-leading responsible sourcing 
programme ensures that the products and 
services we source are produced ethically 
to deliver security of supply and strong 
supplier relationships 

 › Supporting our future pipeline of talent 
through team wellbeing, training and 
development, and diversity and inclusion 
to ensure a strong, efficient and diverse 
future workforce 

1  STR data FY21, full inventory basis, M&E excludes Premier Inn.

 › Continued market share gains

 › Optimise UK network

 › Expand the number of Premier Plus rooms

 › Maintain excellent guest scores

 › Focus on pricing algorithms to enable us to optimise 

our occupancy and rate mix across the booking curve, 

and across individual catchments 

 › Sustain a strong balance sheet and liquidity, including 

maximising our cash flow

 › Prepare the business to exit the crisis in a position 

of strength

 › To continue to ensure the safety and health of all our 

customers and guests, in addition to keeping the 

mental health and wellbeing of our team members 

front-of-mind

critical mass

 › Build brand awareness in Germany

 › Continue to explore options to further accelerate 

growth through a mix of freehold property 

development, leasehold sites and acquisitions 

of small to medium existing hotel portfolios

 › Health and safety

 ›

Integration of newly acquired hotels

Risks

 › COVID-19 

 › UK economic recovery and other 

macroeconomic factors 

Total revenue (£m)

2020/21

2019/20

Opportunities

 › Potential decline in competition from 

independent sector, exacerbated by 

the effects of COVID-19

 › Low new hotel supply

Direct booking

2020/21

2019/20

577

2,050

99%

97%

 › COVID-19

 › German economic recovery 

2020/21

30 (4,880)

Number of operating hotels  

(number of rooms in brackets)

2019/20

6 (1,085)

Opportunities

 › Potential decline in competition from 

independent sector, exacerbated by 

the effects of COVID-19

 › Low new hotel supply

 › Scope for mergers and acquisitions (M&A)

 › Hotel and restaurant profit recovery

 › Continued market share gains

Risks

 › COVID-19

 › Continue with our conservative approach to our 

 ›

Inflationary pressures

balance sheet

 › UK economic recovery and other 

 › Build on our everyday efficiency programme

macroeconomic factors

 ›

Improve technology capabilities, including the 

 › Cyber security 

preparatIon for replacement of the CRM system

Efficiency programme/

cost savings

Whitbread has a strong track 

record of delivering material cost 

efficiencies, with over £235m of 

savings delivered between FY17 

and FY20. 

 › Continued investment in health and safety for 

Opportunities

UK customer scores†

hotels and restaurants

 › Cyber security compliance

 › Retention and engagement of teams

 › Technology to enable efficient and 

 › Development of cost effective 

renewable energy

lower cost operations

2020/21

2019/20

2020/21

2019/20

39.6

41.9

26.8

27.6

Whitbread Annual Report and Accounts 2020/21INNOVATE AND GROW  

IN THE CORE UK MARKET

Whitbread has a current UK estate of 78,718 rooms, with 

a committed pipeline of 12,256 rooms and line of sight 

to 110,000 rooms. By increasing the size of our estate, 

but also optimising our existing network and through 

innovation, we will continue to be one of the largest 

branded budget hotel chains in the world.

 Read more – pages 20 to 25

 › Adjusted operating loss 

£415.7m

costs, such as the continued rollout of more 

efficient chargrills 

 › Strong balance sheet and 

significant liquidity headroom, 

 ›

100% renewable electricity powering our 

hotels and restaurants 

backed by a valuable 

 › Menus continuing to deliver a reduction in 

freehold estate

salt, sugar and calories

 › Market outperformance for 

 › Supporting our estate, our teams and our 

the year +3.7%1 

 › Strong customer scores

guests through our COVID-19 response 

having Force for Good at the heart

 › New ambitious target to net zero carbon 

by 2040 

FOCUS ON PREMIER INN’S 

STRENGTH TO GROW 

IN GERMANY

Our aim is to leverage the strengths and capabilities 

of the UK business to create the number one budget 

brand in the structurally attractive German hotel market.

 Read more – pages 26 to 31

£38.8m

 › Material acceleration in 

network growth in Germany

 › Open and committed pipeline 

now stands at 72 hotels

 › Leading customer scores

 › Ready to brand-build 

upon reopening

Good approach in Germany, ensuring that 

our Force for Good goals are delivered with 

core focus on efficiency, industry-leading 

responsible sourcing, and the training and 

development of our teams

 › Updating and futureproofing our policies 

and business practices on supply chains to 

integrate ethical and environmental risk into 

wider supply chain risk in order to mitigate 

reputational, operational and supply 

chain risk 

 › Support environmental solutions in new 

products and services both in Germany 

and the UK (German warehouse efficiency) 

ENHANCING WHITBREAD’S 

CAPABILITIES TO SUPPORT 

LONG-TERM GROWTH

Our successful efficiency programme, unique vertically 

integrated model, brand strength, product innovation and 

high-quality direct distribution underpins the consistent 

quality and competitive advantage enjoyed by Premier Inn. 

The next stage of our efficiency programme, targeting an 

additional £100 million of cost savings over the next three 

years, will ensure we retain our lean and agile cost base. 

Our balance sheet strength with freehold backing, and our 

conservatively managed business will ensure we exit the 

crisis in a position of strength. The successful completion 

of the £1 billion rights issue in June 2020 ensured we 

protected ourselves further.

 Read more – pages 32 to 35

continuing to deliver 

material savings

into our finances through the issue of Green 

Bonds relating to long-term environmental 

 › Only 1% of customer booking 

projects in our business 

are via online travel agents

 › Our industry-leading responsible sourcing 

 ›

Improving customer scores 

programme ensures that the products and 

services we source are produced ethically 

to deliver security of supply and strong 

supplier relationships 

 › Supporting our future pipeline of talent 

through team wellbeing, training and 

development, and diversity and inclusion 

to ensure a strong, efficient and diverse 

future workforce 

Customer Heartbeat
Our business performance is measured by our balanced 
scorecard, illustrated by our Customer Heartbeat model.

Force for Good

2020/21 performance

Force for Good

FY22 priorities

Market risks and opportunities*

KPIs

 › Total UK revenue at £577.4m

 › Technological innovation driving reduced 

 › Hotel and restaurant profit recovery

 › Continued market share gains

 › Optimise UK network

 › Expand the number of Premier Plus rooms

 › Maintain excellent guest scores

 › Focus on pricing algorithms to enable us to optimise 

our occupancy and rate mix across the booking curve, 
and across individual catchments 

 › Sustain a strong balance sheet and liquidity, including 

maximising our cash flow

 › Prepare the business to exit the crisis in a position 

of strength

 › To continue to ensure the safety and health of all our 
customers and guests, in addition to keeping the 
mental health and wellbeing of our team members 
front-of-mind

Risks

 › COVID-19 

 › UK economic recovery and other 

macroeconomic factors 

Total revenue (£m)

2020/21

2019/20

Opportunities

 › Potential decline in competition from 
independent sector, exacerbated by 
the effects of COVID-19

 › Low new hotel supply

Direct booking

2020/21

2019/20

577

2,050

99%

97%

 › Adjusted operating loss 

 › Aligning and implementing our Force for 

 › Build network across key cities in order to increase 

Risks

critical mass

 › Build brand awareness in Germany

 › Continue to explore options to further accelerate 

growth through a mix of freehold property 
development, leasehold sites and acquisitions 
of small to medium existing hotel portfolios

 › Health and safety

 ›

Integration of newly acquired hotels

Number of operating hotels  
(number of rooms in brackets)

 › COVID-19

 › German economic recovery 

2020/21

30 (4,880)

Opportunities

 › Potential decline in competition from 
independent sector, exacerbated by 
the effects of COVID-19

 › Low new hotel supply

 › Scope for mergers and acquisitions (M&A)

2019/20

6 (1,085)

 › Efficiency programme 

 › Embedding our sustainability credentials 

 › Hotel and restaurant profit recovery

 › Continued market share gains

Risks

 › COVID-19

 › Continue with our conservative approach to our 

 ›

Inflationary pressures

balance sheet

 › UK economic recovery and other 

 › Build on our everyday efficiency programme

macroeconomic factors

 ›

Improve technology capabilities, including the 
preparatIon for replacement of the CRM system

 › Cyber security 

Efficiency programme/
cost savings

Whitbread has a strong track 
record of delivering material cost 
efficiencies, with over £235m of 
savings delivered between FY17 
and FY20. 

 › Continued investment in health and safety for 

Opportunities

UK customer scores†

hotels and restaurants

 › Cyber security compliance

 › Development of cost effective 

renewable energy

 › Retention and engagement of teams

 › Technology to enable efficient and 

lower cost operations

2020/21

2019/20

2020/21

2019/20

*  Full disclosures of risks can be found on pages 62 to 66.

†  YouGov BrandIndex overall Index score, an average of Impression, Value, Quality, Reputation, Satisfaction and Recommend, at 3 March 2021 on a nationally 

representative 52-week moving average.

39.6

41.9

26.8

27.6

19

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21STRATEGIC UPDATE

Grow market share in the UK 

PREMIER INN UK

Premier Inn is best placed 
to capitalise on the recovery 
opportunity and reinforce 
its market-leading position.

Compelling structural growth opportunities 
The UK hotel market is characterised by long-term migration 
from independent to budget branded hotels. Between 2010 
and 20192 independent hotels’ market share fell 9 percentage 
points in the UK, while Premier Inn’s market share of total 
rooms in the market grew from 6% to 11%. Despite this decline, 
the independent sector still represents 48% of the UK market. 
The COVID crisis is expected to accelerate the decline in 
independents’ share of the market, as demand significantly 
weakens and structural cost pressures persist. We are already 
seeing clear signs of distress in both the independent sector 
and the budget branded sector, and we expect to see 
competitors begin to exit the market as the impact of the 

Government’s financial support schemes begin to lessen. 
Premier Inn is well-placed to capitalise on the expected 
contraction in competitor supply and to take market share. 

Budget branded sector is structurally advantaged
The budget branded hotel sector is the highest growth 
segment in the hotel market and has proved more resilient 
in previous downturns. Budget branded demand (total rooms 
booked) has grown faster than the rest of the sector in every 
year from 2009 to 20192 including material outperformance 
between 2009 and 2011. The midscale and economy segment 
is also outperforming in the current COVID-19 crisis, with total 
sales change around 13.7pp3 ahead of the rest of the market 
from the start of August 2020 to the end of February 2021.

Premier Inn is the strongest hotel brand in the UK with the largest network. We have consistently outperformed the 
competition on a range of metrics, including value and quality, and with a growing lead year-on-year. In this environment, 
the trust this brings has never been more important.

STANDOUT CUSTOMER BRAND SCORES IN THE MARKET1 

YouGov BrandIndex metric
Satisfaction

Impression

Value

Likelihood-to-recommend

Quality

41.7

40.8

41.5

37.6

27.6

Premier Inn Variance 1st to 2nd
18.7

1st

1st

1st

1st

2nd*

11.1

15.0

19.9

(5.1)

1   Source: YouGov BrandIndex Satisfaction, Impression, Value, Recommended & Quality scores as at 3 March 2021 based on a nationally representative 12 week 

moving average.

*  First place is held by a four-star competitor.

20

Whitbread Annual Report and Accounts 2020/212020

2019

Premier Inn

2018

improvement YOY 
in both metrics

YOUGOV BRANDINDEX – QUALITY SCORE1

Hilton

Marriott

Crowne Plaza

e
r
o
c
s

y
t
i
l
a
u
Q

35

30

25

20

15

10

5

0

0

Holiday Inn

Best Western

Holiday 
Inn Express

Ibis

Airbnb

Travelodge

5

10

15

20

25

30

35

40

45

Value score

Broad customer reach
Premier Inn’s UK customer base is very broad with a roughly 
even split of business and leisure customers. Around half of our 
business customers are manual professions i.e. those workers 
who need to be physically present to perform their jobs, while 
our office-based guests tend to be travelling for business-to-
business reasons. In a post COVID-19 world, it is highly likely that 
the need for these guests to travel will remain. Premier Inn also 
under indexes on Group business bookings (e.g. conferences) 
and is therefore less exposed to those areas of business travel 
that may see a structural shift to virtual meetings.

Our leisure guests travel for a very wide range of reasons, 
from those that are event-driven (e.g. weddings, sporting 
events, theatre breaks) to weekends away with friends, visiting 
friends and family, to short weekend breaks with the family 
and through to those taking longer holidays in our tourist 
destinations. The strong leisure demand evidenced during 
the summer of 2020 demonstrates that people’s propensity 
to travel for domestic leisure, when allowed, remains high.

Our geographic spread, with over 80% of our rooms sold in 
the UK regions, combined with our domestic focus (90% of 
guests are based in the UK) means that we are exposed to 
the areas that are, and will, recover quickest.

Strong brand
Premier Inn is consistently rated as the strongest hotel brand in 
the UK. Unlike the majority of other large-scale hotel operators, 
who operate franchise models, ownership of the Premier Inn 
brand enables the provision of a consistently high-quality 
customer offering across the entire Premier Inn hotel network, 
which drives market-leading brand and customer scores. In the 
most recent YouGov hotel brand index survey4, Premier Inn was 
voted number one for customer satisfaction, impression, value 
and likelihood-to-recommend. The strength of the brand makes 
Premier Inn the first choice for more travellers.

Direct distribution
Premier Inn’s direct digital distribution model, with only 1% 
of bookings delivered through third party online travel agents 
(OTAs), is industry-leading and ensures that Premier Inn’s 
gross RevPAR is similar to net RevPAR achieved after cost 
of sales, unlike independents or most other brands, which pay 
high commission rates to third parties. Direct distribution also 
provides complete ownership of the customer relationship 
driving significantly lower acquisition and retention costs.

Best-in-class operating model 
Premier Inn’s unique operating model provides a clear 
competitive advantage, enabling the delivery of a winning 
customer proposition that will have a strong appeal to customers 
in both the current and post pandemic environments. The key 
components of the model that drive our competitive advantage, 
combined with our leading brand and direct distribution, are:

Scale advantage: Our vertically integrated model provides 
increased control of network planning and property development 
aspects of our hotel operations. This means we can efficiently 
access locations where we see opportunities to expand, which 
has enabled Premier Inn to almost double its number of rooms 
in the UK since 2010 to become the UK’s largest hotel network. 
We therefore have more hotels in locations where our customers 
want to stay, and we are able to drive economies of scale to keep 
unit costs low and by rationalising management overheads.

Operational control: Ownership of all aspects of our 
hotel operations ensures greater control over the customer 
experience, resulting in a high quality offering delivered 
on a relentlessly consistent basis throughout the estate. 
The offering is also continually evolving through innovative 
new products such as hub and Premier Plus. The operating 
model delivers best-in-class operational performance, as 
evidenced by high staff retention levels and the very high 
customer satisfaction scores the business regularly achieves. 

1  YouGov BrandIndex Quality & Value scores as at 3 March 2021 based on a nationally representative 52-week moving average.

2  YouGov BrandIndex Satisfaction, Impression, Value, Recommended & Quality scores as at 3 March 2021 based on a nationally representative 12 week moving average.

21

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21 
GROW MARKET SHARE IN THE UK CONTINUED

All of our hotels have a bar and restaurant, either within the 
hotel or next door. Our restaurant brands include Beefeater, 
Brewers Fayre, Whitbread Inns and Bar+Block, while our 
in-hotel restaurants are branded Thyme. Our restaurant 
offering, including the promise of a good value cooked 
breakfast, form a core part of our overall customer 
proposition, helping drive higher RevPAR in our hotels. 

Property flexibility: A willingness to be flexible with respect 
to freehold or leasehold acquisitions ensures new sites are 
in the best locations and have the optimal size and format. 
Ownership of around 60% of the hotel estate gives Premier 
Inn control over the initial development of the hotel, and 
subsequently how it is maintained, extended, or re-developed. 
Further opportunities remain to optimise the network by 
individual asset, as well as more broadly through catchment 
optimisation creating a more optimal portfolio of assets. 
Whitbread’s asset-backed balance sheet also supports 
a strong financial covenant, which means that in competitive 
bid situations for new leasehold developments, Premier Inn 
is often the preferred tenant and can secure more favourable 
lease and rental terms. Our freehold ownership reduces 
earnings volatility in the current downturn and provides 
Whitbread with a flexible source of funding in the event 
of further cash requirements for investments or to further 
protect our liquidity.

These components combine to deliver a winning 
customer proposition, providing the customer with more 
choice, value for money, outstanding product quality, excellent 
customer service and consistently high hygiene standards. 
Going forward, this offering positions us very well to take 
market share, as customers are likely to seek value, quality, 
and the familiarity of their most trusted brands.

Business review 
Premier Inn UK statutory revenue was down 71.8% year-on-
year reflecting the significant COVID-19 restrictions that were 
in place for the majority of the year. Total accommodation 
sales were down 70.4% and total food and beverage sales 
were down 74.4%.

Our hotel and restaurants were temporarily closed, in-line 
with Government guidance, from the end of March until the 
start of July, with the exception of 39 hotels which were kept 
open to provide accommodation for NHS staff and other key 
workers. During this first lockdown period, total revenue was 
down 99%. From 4 July, hotels in the UK were permitted to 
accept non-key worker guests, and restaurants were allowed to 
reopen. Our operating model, whereby revenues contribute to 
fixed costs at low levels of occupancy, as well as our learnings 
from the 39 hotels kept open during the first lockdown, ensured 
we were able to reopen quickly and ahead of the market.

Post reopening, occupancy levels steadily grew through 
the summer, reaching 51% in August and 58% in September. 
Demand was strong in seaside and tourist areas, with 
occupancy levels of almost 80% during August and September 
in those locations. During this period, restaurant sales were 
boosted by the Government’s Eat Out to Help Out Scheme 
which contributed towards the price of meals on every 
Monday, Tuesday and Wednesday throughout August. 
During October, the UK Government began to reimpose 
restrictions, with the initial introduction of a tiered system 
followed by a second lockdown in England from 5 November 
to 2 December that prohibited all leisure and non-essential 
travel. The impact of these restrictions saw occupancy levels 
fall from 52% in October to 35% in November. December saw 
increased tiered restrictions followed by a third UK lockdown 
that commenced at the beginning of January, resulting in our 
hotels again only being permitted to accommodate essential 
business stays, and all our restaurants being closed. 

UK OUTPERFORMANCE VS MIDSCALE & ECONOMY MARKET 

PI total sales outperformance (YoY)1
PI market share2
PI market share gains pp (YoY)2

Aug
5.2%

10.8%

+3.6pp

Sep
7.9%

10.7%

Oct
8.4%

11.0%

Nov
10.4%

13.6%

Dec
10.5%

11.7%

Jan
4.8%

13.7%

Feb
5.2%

14.7%

+3.6pp

+3.7pp

+6.2pp

+5.3pp

+6.5pp

+6.9pp

1  STR data, full inventory basis, 31 July 2020 to 25 February 2021, M&E excludes Premier Inn

2  STR data, revenue share of total UK market, 31 July 2020 to 25 February 2021

PREMIER INN UK OCCUPANCY LEVELS

First
lockdown
starts

%
0
4

Lockdown
restrictions
eased

National
restrictions
introduced

Second
lockdown

Third
lockdown

%
1
5

%
8
5

%
2
5

%

1

%
2

%
3

%
4
2

%
5
3

%
1
3

%
3
3

%
9
2

%
3
2

Mar 20

Apr 20

May 20

Jun 20

Jul 20

Aug 20

Sep 20

Oct 20

Nov 20

Dec 20

Jan 21

Feb 21

Mar 21

22

Whitbread Annual Report and Accounts 2020/21PREMIER INN UK1 

£m

Statutory revenue
Other income (excl rental income)2

Operating costs before depreciation, amortisation and rent

Adjusted EBITDAR†
Net turnover rent and rental income

Depreciation: IFRS 16

Depreciation and amortisation: Other

Adjusted operating (loss)/profit†
Interest: IFRS 16

Adjusted (loss)/profit before tax†

1 

Includes one site in each of: Jersey, Ireland and the Isle of Man.

2 

Includes Government support – see Note 9 for further details.

†  See pages 206 to 209 for definitions of alternative performance measures.

Despite these restrictions, resilient trades business demand 
resulted in around 80% of our hotel estate remaining open, 
with occupancy levels of 23% in January and 29% in February, 
in what are traditionally lower occupancy months.

Throughout the period from August 2020 to February 2021, 
Premier Inn total UK accommodation sales growth was 
consistently ahead of the Midscale and Economy market, driving 
very strong market share gains, and demonstrating the strengths 
of our brand, direct distribution model and our winning customer 
proposition. Customer scores have also remained very strong 
during the year, despite the operational disruption.

Other income increased to £142.5m from £13.6m, reflecting 
the £138.3m benefit from the UK Job Retention Scheme. 
Operating costs reduced by 32.2% to £861.7m, in-line with 
guidance, and driven by a reduction in revenue related 

PREMIER INN UK1 KEY PERFORMANCE INDICATORS 

FY21
577.4

142.5

(861.7)

(141.8)
4.5

(109.9)

(168.5)

(415.7)
(117.1)

(532.8)

FY20
2,050.3

13.6

(1,270.2)

793.7
2.1

(103.2)

(163.2)

529.4
(115.1)

414.3

Change
(71.8)%

947.8%

32.2%

(117.9)%
114.3%

(6.5)%

(3.2)%

(178.5)%
(1.7)%

(228.6)%

variable costs (primarily food and beverage costs of sales), 
the £117.8m benefit of the Government’s business rates 
holiday, and the impact of cost initiatives including the 
postponement and cancellation of all non-essential costs. 
IFRS 16 depreciation was £109.9m and IFRS 16 interest was 
£117.1m with cash rent paid of £173.0m including the impact 
of a c£25m deferral of 50% of the December quarterly rent. 

During the year, five new hotels were opened and eight hotels 
permanently closed, of which three were sold, bringing the 
estate total to 817. The committed pipeline of 12,256 rooms 
underpins our opportunity to take market share in the UK 
in the medium to long-term as competitor supply contracts.

Adjusted loss before tax in the UK was £532.8m reflecting 
the significant decline in statutory revenues as a result of 
the COVID-19 restrictions that have been in place during the 
financial year.

Number of hotels

Number of rooms

Committed pipeline (rooms)

Direct booking

Occupancy

Average room rate†

Revenue per available room†

Sales growth:

 Accommodation 

 Food and beverage 

 Total
Like-for-like† sales growth:

 Accommodation 

 Food and beverage 

 Total

1 

Includes one site in each of: Jersey, Ireland & the Isle of Man

2 

Includes Government support – see Note 9 for further details

†  See pages 206 to 209 for definitions of alternative performance measures.

FY20
820

78,547

13,011

97%

76.3%

£61.50

£46.91

Change
(0.4)%

0.2%

(5.8)%

200bps

(4,690)bps

(24.9)%

(71.1)%

FY21
817

78,718

12,256

99%

29.4%

£46.16

£13.57

(70.4)%

(74.4)%

(71.8)%

(70.9)%

(74.7)%

(72.3)%

23

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21STRATEGY IN ACTION

GROWING RESPONSIBLY 
IN THE UK

STRATEGY IN ACTION: INNOVATE AND GROW IN THE CORE UK MARKET

We are determined to 
continue to innovate and 
grow in the core UK market 
despite the ever-growing 
challenges presented by 
the COVID-19 pandemic.

NEW SITE OPENINGS

Our commitment has been demonstrated by our continuation 
and completion of projects over the past year, such as the new 
site in Central Milton Keynes due to be opened 11 June 2021 
and our new London flagship hotel in Southwark which opened 
3 December 2020.

Milton Keynes, Avery Boulevard
The new Premier Inn comprises a ten-storey building boasting 
180 newly fitted rooms and features a brand-new Bar + Block 
restaurant. It is the ideal location for guests to explore the city 
centre, being a short distance from leisure activities such as 
Milton Keynes theatre district and sports Stadium MK. It also 
provides affordable accommodation for business guests, with 
a number of large employers being located in the Milton 
Keynes area. 

The impact of COVID-19 resulted in a pause of construction on 
the site in March 2020, but as a result of on-site measures and 
protective working practices the site was completed June 2020. 

The Cut, Southwark 
Our new London flagship is an exciting new development in 
broadening our network growth in strategic locations where 
our brands are underrepresented but there is an opportunity 
for long-term growth. The hotel consists of 274 rooms divided 
between two buildings which are connected by a glass bridge, 
and a brand-new Bar + Block restaurant. The site is a great 
location for leisure and business guests, as it is located just 
100m from Southwark underground station and walking 
distance to theatres, bars and restaurants.

In addition to this, as part of construction a new public park 
and courtyard were created for the local community to enjoy. 

24

BEST VALUE HOTEL BRAND IN UK
Premier Inn has been rated YouGov 
BrandIndex ‘Best Value Hotel Chain’ 
for the 10th year running*. 

BUDGET HOTEL SECTOR  
IS IN HIGHER GROWTH 
The sector has proven more resilient 
in previous downturns, and has grown 
faster than the rest of the hotel market 
in every year from 2009 to 2019.1

100% RENEWABLE ELECTRICITY  
IN ALL OUR OWNED UK SITES
Every hotel and restaurant we own is now 
powered by 100% renewable energy, with 
solar panels on 20% of our hotels.

*  YouGov BrandIndex Value scores as at 3 March 2021 based 

on a nationally representative 52-week moving average.

1  Source: Company data and estimates; the impact of 

COVID-19 means that 2020 is not a representative year, 
and is therefore excluded from the date range.

Whitbread Annual Report and Accounts 2020/21PLUGGED INN

This year we announced that, from 2021, we 
will be introducing the GeniePoint Network 
of high-powered electric vehicle chargers at 
Premier Inn hotels across the UK. This will be 
the biggest rollout of high-powered electric 
charging points in the UK’s hospitality sector. 
Together with ENGIE, we aim to install up to 
a thousand GeniePoint Network rapid charging 
points, with 600 committed over the next three 
years. Our goal is not only to satisfy increasing 
demand for electric charging points, but also to 
aid in reducing our environmental impact in line 
with our net zero goal for 2040. Aligning with 
the Government’s Ten Point Plan towards 
a greener UK, which emphasises the importance 
of accelerating the transition to electric 
vehicles, we hope this exciting rollout will 
be great news to both business and leisure 
travellers alike.

Whitbread Annual Report and Accounts 2020/21

25
25

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21STRATEGIC UPDATE

Grow at scale in Germany

PREMIER INN GERMANY

A compelling opportunity 
to replicate Premier Inn’s 
UK success. 

Premier Inn’s aim is to be the number one budget hotel 
operator in Germany, by leveraging the strengths and 
capabilities of the UK business. We believe all of the six UK 
success factors detailed previously are either already present 
in Germany, or, in the case of “strong brand” and “direct 
distribution model” there is a compelling opportunity for 
Premier Inn to develop those characteristics as the business 
grows in scale. Our current open and committed pipeline of 
13,300 rooms in Germany equates to around 1% share of the 
market in 2019 (compared to c.11% in the UK). We continue to 
grow our German pipeline and believe we have a long-term 
line of sight to over 60,000 rooms, which would equate to 

around 6% market share, still only around half of that achieved 
in the UK. This growth will be achieved through both organic 
and inorganic investment.

The German operating model will replicate that used so 
successfully in the UK, built on operational control and 
a flexible approach to property, driving a winning customer 
proposition that appeals to both business and leisure 
customers. Direct distribution is already well over 90% in our 
German business, and, when open, our organic hotels have 
received very high customer satisfaction scores.

PREMIER INN GERMANY 

£m

Statutory revenue
Other income (excl rental income)1

Operating costs before depreciation, amortisation and rent

Adjusted EBITDAR†
Net turnover rent and rental income

Depreciation: IFRS 16

Depreciation and amortisation: Other

Adjusted operating loss†
Interest: IFRS 16

Adjusted loss before tax†

†  See pages 206 to 209 for definitions of alternative performance measures.

26

FY21
11.5

11.5

(43.9)

(20.9)
3.9

(16.4)

(5.4)

(38.8)
(6.1)

(44.9)

FY20
11.8

0.3

(23.9)

(11.8)
0.8

(0.8)

(1.6)

(13.4)
(0.2)

(13.6)

Change
(2.5)%

3733.3%

(83.7)%

(77.1)%
387.5%

(1950.0)%

(237.5)%

(189.6)%
(2950.0)%

(230.1)%

Whitbread Annual Report and Accounts 2020/21PREMIER INN GERMANY KEY PERFORMANCE INDICATORS 

Number of hotels

Number of rooms

Committed pipeline (rooms)

Direct booking†

Occupancy

Average room rate†

Revenue per available room†

Sales growth:

 Accommodation 

 Food & beverage 
 Total
Like-for-like† sales growth:

 Accommodation 

 Food & beverage 
 Total

FY20
6

1,085

8,709

91%

58.3%

£69.47

£40.53

Change
400.0%

349.8%

(3.3)%

800bps

(3580)bps

(42.2)%

(77.7)%

FY21
30

4,880

8,420

99%

22.5%

£40.17

£9.02

4.8%

(34.4)%

(2.5)%

(71.0)%

(81.2)%

(72.7)%

1 

Includes Government support – see Note 9 for further details.

†  See pages 206 to 209 for definitions of alternative performance measures.

The German hotel market has many attractive characteristics 
that play to the strengths of our business model. The market 
is a third larger than the UK and even more fragmented, with 
almost three-quarters of the market still consisting of small 
independent operators, which are experiencing a structural 
decline to the benefit of branded hotels. Despite this, the 
branded budget hotel sector still only represented 10% of the 
total market in 2019, compared to 29% in the UK, as franchise 
operators have historically struggled to expand with limited 
property financing options available. Consequently, Premier 
Inn’s vertically integrated model and willingness to invest 
capital in expansion provides a clear advantage in the budget 
market, supported by replicating the leading quality and value 
credentials from the UK. 

As in the UK, the impact of COVID-19 is highly likely to 
accelerate the decline of independents and other budget 
branded operators, presenting greater opportunities to invest 
in or acquire assets that will deliver strong returns in the 
long-term. The acquisition of 13 hotels from the Centro Group 
in December 2020 is evidence of the stress in the market, with 
the total investment for the deal amounting to c£40m, mainly 
driven by the investment required to refurbish and rebrand the 
hotels to Premier Inn. The hotels were selected according to 
our Premier Inn property criteria and are a good fit with the 
existing estate, with all occupying prominent locations across 
Tier 1 and Tier 2 cities and towns.

27

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21GROW AT SCALE IN GERMANY CONTINUED

Whilst COVID-19 restrictions have significantly restricted our 
ability to operate our hotels throughout the year, we have used 
this period to materially accelerate the growth of our hotel estate 
in Germany. During the year we grew our operational estate from 
six hotels to 30 hotels by the end of the year. The total open and 
committed pipeline in Germany now stands at 13,300 rooms 
across 72 hotels, including the acquisition of 19 hotels from the 
Foremost Group and 13 hotels from the Centro Group. 

We also took advantage of these restrictions and the resultant 
subdued demand to refurbish and rebrand our acquired hotels, 
a process that was completed in May for the hotels acquired 
from the Foremost Group, and commenced in January for 
those hotels acquired from the Centro Group. 

Our significantly enlarged estate now provides us with a very 
strong platform from which to grow our brand presence when the 
German hotel market reopens and demand returns. We have 
a presence in most major towns and cities, meaning the Premier 
Inn brand can be seen across Germany. As the estate continues 
to grow, we can turn our focus to brand-building, with nationwide 
marketing campaigns and new B2B corporate relationships 
supplementing effective localised brand campaigns. The quality 
of the hotel and room offering, which is driving very high customer 
scores, is also a key component in driving brand awareness.

To date we have committed close to £870m of capital to the 
German market. Given the scale and characteristics of this 
market, and despite the significant impact COVID-19 has had 
on the sector, we remain focused on continuing our expansion 
in Germany and delivering on our ambition to be the number 
one budget hotel operator in that market.

Business review 
Total statutory revenue in Germany was down 2.5%, with the 
impact of COVID-restrictions offsetting the material growth in 
the size of the hotel estate. Germany has been subject to similar 
restrictions as the UK, albeit in a more complex framework of 

national and federal restrictions, with limited business travel 
and no leisure travel permitted for large parts of the year. 

We entered FY21 with six operational hotels, that were trading 
well, ahead of the enforced lockdown at the end of March. 
During the lockdown period, we took the opportunity to 
refurbish and rebrand 13 of the Foremost hotels that were 
acquired in February 2020, meaning that when permitted by the 
German Government in May, we were able to reopen a total of 
19 hotels. Following this reopening, performance in Germany was 
stronger in tourist-led locations such as Hamburg and Freiburg 
and weaker in those locations with a traditionally higher business 
mix. The increased size of the open estate helped drive total sales 
growth in September of 58%. However, as in the UK, increasingly 
onerous restrictions were implemented from October and 
through to the end of the financial year, resulting in very low 
occupancy levels across the market, and occupancy in Premier 
Inn reducing to 9.9% in Q4. In December we completed the 
acquisition of 13 hotels from the Centro Group, and have 
subsequently taken advantage of the low demand environment 
to accelerate their refurbishment and rebranding to Premier Inn.

Operating costs increased by £20.0m to £43.9m due to the 
investment in the business and the increased estate size, and 
IFRS 16 depreciation costs increased by £15.6m to £16.4m, 
reflecting the fact that all new opened properties are leasehold. 
Combined with other depreciation and amortisation costs of 
£5.4m, and IFRS 16 interest costs of £6.1m, the adjusted loss 
before tax for the period increased by £31.3m to £44.9m. 
Cash rent paid for the year was £21.9m.

We materially accelerated our German hotel pipeline during 
the year, and the total open and committed estate now stands 
at 72 hotels, of which 30 are operational, and over 13,000 
rooms. Going forward we will continue to assess both organic 
and inorganic opportunities to exploit the enhanced structural 
opportunities that exist in Germany.

28

Whitbread Annual Report and Accounts 2020/21Whitbread Annual Report and Accounts 2020/21

29

Strategic reportGovernanceFinancial statementsOther informationSTRATEGY IN ACTION

EXPANDING IN THE  
GERMAN MARKET

STRATEGY IN ACTION: FOCUS ON PREMIER INN’S STRENGTHS TO GROW IN GERMANY

“ We are strongly 

committed to this 
market and want to 
achieve a powerful 
presence as quickly 
as possible.”

CHRIS-NORMAN SAUER
ACQUISITIONS DIRECTOR 
GERMANY

CREATING OPPORTUNITY

It is important that Whitbread continues to expand and develop 
in Germany, even through the obstacles and challenges 
presented by the COVID-19 pandemic. The Company decided 
to invest £40 million of the funds raised from the 2020 rights 
issue into the Centro Group acquisition and the conversion 
of the hotels acquired to the Premier Inn brand.

In December 2020, a deal was made for Premier Inn Germany 
to take over 13 hotels from the Centro Group. This includes 
four hotels which are expected to open in spring 2021 in 
Heidelber, Saarbrücken, Wuppertal and Braunschweig and 
a further two hotels in Stuttgart and Passau due to open in 
summer 2021. This was an exciting acquisition, that allowed 
Whitbread to continue to grow Premier Inn's presence in 
Germany and brings us a step closer to becoming Germany's 
most popular hotel brand. 

Force for Good
We are developing an implementation plan for delivering our 
sustainability strategy across our German business this year, 
ensuring the key targets such as net zero by 2040 are 
delivered across our operation.

30

GREAT LOCATIONS 
We have secured 72 locations with 13,000 
rooms in more than 30 German cities. 
But we are still on the lookout for more. 

FUNCTIONAL SPACES FOR 
BUSINESS GUESTS
Our high-quality rooms offer a professional 
workplace with plenty of power sockets, 
and the multi-functional lounge offers 
a relax zone and designated work areas. 

TRAVELLERS' CHOICE AWARD 
Premier Inn Frankfurt Messe and 
Hamburg Hammerbrook both received 
the Tripadvisor Travellers’ Choice Award 
in 2020. 

Whitbread Annual Report and Accounts 2020/21SUSTAINABLE 
BUILDINGS FIT 
FOR THE FUTURE

Premier Inn Hamburg 
Our Premier Inn Hamburg St. Pauli is an 
outstanding site with great architecture and 
interior design. We were delighted to ensure 
that the building meets high sustainable 
property standards which meant it received 
a DGNB Gold Standard certificate. DGNB is the 
German Sustainable Building Council that 
evaluates the overall performance of a building 
and promotes the implementation of holistic 
quality in planning, construction and operation. 

31

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21STRATEGIC UPDATE

Enhance Whitbread’s capabilities  
to support long-term growth

Our evolving efficiency 
programme includes 
a new target to deliver 
around £100m of cost 
efficiencies over the next 
three years.

Lean and agile cost model
Whitbread has a long track record of delivering material 
cost efficiencies, with £235m of savings delivered between 
FY17 and FY20. Since the start of the pandemic, Whitbread’s 
approach to generating efficiencies adapted in response to 
the low demand environment. Our initial priority was to secure 
cash savings through the cancellation or deferral of non-
discretionary spend to help improve the liquidity position of the 
business. We also reduced our head office headcount by c13% 
during the year. As we entered the “Restore” phase of our 
strategy, our focus shifted to ensure that the business model 
has the flexibility to respond to changes in demand, and that 
our overall cost-base reflects the current demand environment. 
As part of this plan, we reduced headcount in our hotels and 
restaurants, achieved through a combination of voluntary 
redundancies and not replacing leavers, combined with 
reductions in contracted hours. 

We also continue to drive efficiencies through developing our 
international sourcing capability, investing in our technology 
platforms to enable both marketing and labour scheduling 
effectiveness, and optimising the UK estate. These actions will 
underpin our evolving efficiency programme, the next phase 
of which is expected to deliver around £100m of cost 
efficiencies over the next three years. 

Around 9% of Premier Inn’s rooms are in hotels smaller than 
60 rooms. The opportunity remains for hotel catchment areas 
to be optimised, by managing existing demand in certain 
locations through a smaller number of extended or new, larger 
hotels, driving a more cost-efficient estate. Three smaller 
hotels were disposed in FY21, however the opportunity for 
a larger programme of optimisation will exist when the 
post-COVID supply and demand environment is clearer. 

Financial flexibility
Whitbread’s balance sheet and liquidity position was further 
enhanced by the £1bn Rights Issue successfully completed 
in June 2020, and the £550m Green Bond issuance in 
February 2021. Our Revolving Credit Facility was extended 
until September 2023 with covenant waivers in place until 
March 2023. Covenant waivers were also agreed with our 
private placement lenders and the Whitbread Pension Fund 
meaning that the existing covenants are next tested in March 
2022 and replaced by temporary covenants until that date. 
These actions, together with the backing of Whitbread’s 
freehold properties, give us the financial flexibility to protect 
our liquidity and pursue our strategy of both organic and 
inorganic growth when the time is right. 

32

Whitbread Annual Report and Accounts 2020/21S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l
s
t
a
t
e
m
e
n
t
s

This financial flexibility also enables the Group to continue 
to invest in the Premier Inn proposition when others will 
be constrained. We continue to invest in our IT platforms, 
helping further enhance our digital capability, including 
a new CRM platform that will be introduced in the coming 
years. Product innovation has been a key part of Premier Inn’s 
success in recent years, and we will be recommencing the 
rollout of our Premier Plus rooms in FY22, after a temporary 
pause in FY21. These upgraded rooms are targeted especially 
at business customers and provide an even more comfortable 
stay at great value for money. The initial roll out of 500 rooms 
in FY20 was successful, delivering good returns in that year, 
and a total of over 2,000 Premier Plus rooms are expected 
by the end of this year. 

O
t
h
e
r

i

n
f
o
r
m
a
t
i
o
n

SUPPORTING  
OUR SUPPLIERS

Griffiths Family Farms Whitbread Egg Supplier:
 “We were one of the first suppliers to go through 

Whitbread’s responsible sourcing and audit 
programme and we approached it with total 
transparency. There were a number of areas 
that needed addressing, but rather than issue 
ultimatums and demand immediate corrections, 
the Whitbread team worked with us, really got 
to understand our business and have provided 
great support across a number of levels over 
the last three years. We have made major 
investment in new personnel and operational 
changes throughout our business, resulting 
in a cultural step change and 
significantly higher levels of staff 
engagement. This process has had 
a very positive impact across our 
business and Whitbread have 
played a major supporting role.”

33

Whitbread Annual Report and Accounts 2020/21 
 
 
 
STRATEGY IN ACTION

PLATFORM FOR 
SUCCESS

STRATEGY IN ACTION:  
ENHANCE WHITBREAD’S CAPABILITIES TO SUPPORT LONG-TERM GROWTH

“ The recent Green 
Bonds issue is 
a testament to our 
industry-leading  
work towards 
becoming a more 
sustainable business.”

CHRIS VAUGHAN 
GENERAL COUNSEL

FINANCIAL STRENGTH

As Whitbread entered the 2020/21 financial year and with 
the COVID-19 pandemic in its early stages, the Company was 
well positioned to withstand the crisis, with a strong balance 
sheet and access to significant liquidity.

The Board and management team were keen to ensure that 
not only would Whitbread be able to withstand perhaps the 
most difficult trading year in living memory, but also that the 
Company would emerge from the crisis in a strong position 
to take advantage of structural growth opportunities in its 
key markets.

With this in mind, in the summer of 2020, the Company 
carried out a fully underwritten rights issue. This gave existing 
shareholders the opportunity to purchase one new Whitbread 
share for every two shares already held at a price of £15 per 
new share and was very well supported by shareholders. 
Gross proceeds of £1.0bn were raised via the rights issue.

The success of the rights issue has enabled us to protect 
our balance sheet, continue to invest with confidence, despite 
the turbulent conditions this year and, in December 2020, we 
completed the acquisition of 13 hotels in Germany. More details 
on this acquisition can be found on pages 26 to 31.

Whitbread remains in a competitively advantaged position 
as the Company emerges from the pandemic and looks 
forward to delivering on its strategic growth ambitions 
in the years ahead.

34

FIRST BATTERY POWERED HOTEL
Our Edinburgh Gyle site was the UK’s first 
battery powered hotel. We continue 
to invest in innovation to tackle climate 
change and hit our target of net zero 
by 2040.

100% RENEWABLE ENERGY 
We continue to buy renewable energy 
for our owned UK estate to ensure we are 
driving down our scope 1 and 2 emissions. 

SOLAR PANELS
We've been investing in solar panels for 
nine years, covering over 20% of our hotels. 

Whitbread Annual Report and Accounts 2020/21 GREEN BOND 

In February we issued £550m in Green Bonds, 
an endorsement of the industry-leading work 
we are already doing to be a more sustainable 
business. Our Green Bonds will enable us to 
use our scale and size to make an increasingly 
positive difference, whilst ensuring our available 
debt remains broadly the same. The proceeds 
from the bonds will be used to fund existing 
and future green projects across our business 
including using 100% renewable energy 
across our estate, building our hotels to high 
environmental standards and continuing 
to ensure our supply chains are certified 
as sustainable by independent, globally 
recognised sustainability standards.

35

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21GROUP FINANCE DIRECTOR’S REVIEW

Financial performance

NICHOLAS CADBURY
GROUP FINANCE DIRECTOR

FINANCIAL REVIEW

 › The Group’s FY21 financial performance reflected the 
closure of the vast majority of the business in the first 
half of the financial year, followed by a second half that, 
after operating throughout August and September with 
occupancy levels of over 50% in the UK, saw market 
demand fall significantly from November onwards, as 
increasingly severe COVID-19 Government restrictions 
were implemented in both the UK and Germany

 › Consequently, total statutory revenue was 71.5% behind 

the prior year

 › The significant decline in revenue resulted in an adjusted 
loss before tax of £635.1m. Statutory loss before tax of 
£1,007.4m includes a non-cash impairment charge of 
£348.0m relating to goodwill on acquisitions in Germany, 
property, plant and equipment and right-of-use assets, as 
a result of impairment reviews triggered by the COVID-19 
situation and its impact on current and future growth rates. 
The financial results benefited from c£270m COVID related 
Government support schemes, including the UK Job 
Retention Scheme and from the UK business rates relief 

36

 › Operating cash outflow was £488.5m

 › The business retains a strong balance sheet and liquidity 
position, enhanced by the successful £1bn Rights Issue 
completed in June 2020, and the £550m issuance of 
Green Bonds in February 2021. At the end of the year, 
the business had access to £1,256.0m cash and cash 
equivalents, and to an undrawn Revolving Credit Facility 
of £950.0m. Net debt of £46.5m compared to net debt of 
£322.9m at the end of the previous year. The Green Bond 
proceeds also provided liquidity to repay £200m of private 
placement debt early in March 2021.

Whitbread Annual Report and Accounts 2020/21FINANCIAL HIGHLIGHTS

£m

Statutory revenue
Transitional service agreement revenue

Adjusted revenue†
Other income (excl rental income)1

Operating costs before depreciation, amortisation and rent

Adjusted EBITDAR†
Net turnover rent and rental income

Depreciation: IFRS 16

Depreciation and amortisation: Other

Adjusted operating (loss)/profit†
Net finance costs (excl IFRS 16)

Interest: IFRS 16

Adjusted (loss)/profit before tax†
Adjusting items

Statutory (loss)/profit before tax
Tax credit/(expense)

Statutory (loss)/profit after tax

1 

Includes UK and German Government support – see Note 9 for further details

†  See pages 206 to 209 for definitions of alternative performance measures.

Statutory Revenue
Statutory revenues were down 71.5% year-on-year reflecting 
the impact on the business of the COVID-19 restrictions that 
resulted in the closure of our hotels and restaurants for 
significant periods during the year, and when reopened, 
resulted in significantly reduced market demand. 

Adjusted EBITDAR
Other income of £154.0m includes £138.3m of benefit 
recognised in respect of the UK Job Retention scheme. 
Operating costs of £937.8m were 29.1% lower than last year 
driven by the reduction in revenue-related variable costs, 
primarily food and beverage costs of sale, combined with the 
postponement or deferral of all non-essential spend, and the 
£117.8m benefit of the UK Government’s business rates holiday 
and other various COVID related government grants in the 
UK and Germany. As a result of the impact of the COVID-19 
restrictions on our business throughout the year, Adjusted 
EBITDAR was a loss of £194.9m.

Adjusted operating loss 
The leasehold estate grew by 4 sites in the UK and by 21 sites 
in Germany. This resulted in a £22.3m or 21.4% increase in IFRS 
16 depreciation charges to £126.3m. Other depreciation and 
amortisation charges increased by £9.1m to £173.9m, driven by 
new hotel openings. The adjusted operating loss of £486.7m 
compared to a profit of £486.8m in the prior year.

Net finance costs
Net finance costs (excluding IFRS 16) were £25.2m 
(FY20: £13.2m). This was £12.0m higher than the prior year 
due to the prior year charge being net of interest received on 
the cash balance held from the proceeds from the sale of the 
Costa business. IFRS 16 lease interest of £123.2m was £7.9m 
above last year primarily driven by the opening of 21 leasehold 
sites in Germany.

FY21 
589.4

0.5

588.9
154.0

(937.8)

(194.9)
8.4

(126.3)

(173.9)

(486.7)
(25.2)

(123.2)

(635.1)
(372.3)

(1,007.4)
100.9

(906.5)

FY20
2,071.5

9.4

2,062.1
13.9

(1,323.3)

752.7
2.9

(104.0)

(164.8)

486.8
(13.2)

(115.3)

358.3
(78.3)

280.0
(62.1)

217.9

Adjusting items

£m

Non-cash items:
Impairment – goodwill

Impairment & write offs – property, plant and 
equipment, right-of-use assets and other 
intangibles

Impairment – investment in joint ventures

Impairment – share of loss of joint ventures

Aborted acquisition costs 

Costa separation

Loss on disposal, property & other provisions

Guaranteed Minimum Pension

Cash items:
Insurance proceeds

Reimbursement of property remedial works

TSA income

TSA costs

UK restructuring costs 

VAT settlement

Finance costs – early debt repayment charge

Total 

Change

(71.5)%
(94.7)%

(71.4)%
1007.9%

29.1%

(125.9)%
189.7%

(21.4)%

(5.5)%

(200.0)%
(90.9)%

(6.9)%

(277.3)%
(375.5)%

(459.8)%
262.5%

(516.0)%

FY21 
(charge)/
credit

(238.8)

(109.2)

(8.2)

(1.7)

(12.4)

6.4

5.0

(1.1)

(360.0)

1.8

13.4

0.5

(0.5)

(12.1)

5.8

(21.2)

(12.3)

(372.3)

37

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21 
GROUP FINANCE DIRECTOR’S REVIEW CONTINUED

Total adjusting items before tax were £372.3m, including 
a non-cash charge, primarily as a result of COVID-19, of 
£348.0m in respect of impairments of goodwill on German 
acquisitions, property, plant & equipment and right-of-use 
assets. In the Group’s FY20 full year annual report and 
accounts, the Group stated in note 34 (Events after the 
balance sheet date) that the assumptions used at the year 
end were no longer appropriate and that the impacts of 
COVID-19 would result in further indicators of impairment 
across the Whitbread business. 

Subsequently, and in respect of the ongoing COVID-19 
situation, impairment reviews were conducted as part of 
the H1 FY21 and full year FY21 reporting process, resulting 
in charges of £238.8m relating to goodwill arising upon 
acquisition of the Foremost Hospitality Hiex GmbH and 
£109.2m relating to property, plant and equipment, right-of-
use assets and other intangibles. The quantum of the 
impairment charges is primarily driven by: 

 ›

 ›

 A reduction in anticipated cashflows in the UK and Germany, 
as the market recovers

 An increase in the discount rate that is based on the 
Weighted Average Cost of Capital (WACC) of a typical 
market participant. The discount rate has increased since 
the end of FY20, reflecting market volatility in the spot 
risk-free rate and equity risk premium inputs used in the 
Group’s WACC calculation

 › Sites where the Group has decided not to proceed with 

the project

Further adjusting item charges driven by the COVID-19 
pandemic include an impairment review on our UK joint 
venture (“Pure”) resulting in a non-cash charge of £8.2m, the 
completion of a colleague restructure programme incurring 
£12.1m of costs to achieve, and the decision not to proceed 
with a call option on a proposed acquisition in Germany, 
resulting in a charge of £12.4m.

Other adjusting items include a £21.2m charge incurred 
in respect of the early repayment of the 2017 US private 
placement notes following the successful issuance of Green 
Bonds in February 2021. A credit of £16.7m was recognised in 
respect of the reimbursement of cladding remedial costs from 
property developers and the release of cladding remedial 
costs that are no longer expected to be incurred.

Taxation
A tax credit of £100.9m was recognised in the year primarily 
due to the losses incurred. The effective tax rate was negative 
10.0% for the year compared to the statutory rate of 19.0%, 
with the difference primarily driven by £241m gross impairment 
charges not being tax deductible, the impact of the previously 
announced UK corporate tax rate change from 19% to 17% 
being annulled, Germany losses not being recognised for tax 
purposes, and a prior year adjustment relating to the true up 
of deferred tax on historic items. The adjusted tax credit for 
the year was £94.1m (FY20: £69.1m charge) representing an 
adjusted effective tax rate of negative 14.8 % (FY20: 19.3%). 
Further detail can be found in note 10.

Statutory loss after tax
Statutory loss for the year was £906.5m, compared to a profit 
of £217.9m last year, due to the significant decline in revenue 
driven by the COVID-19 crisis, and impairment charges 
recognised as a result of COVID-19, partly offset by the tax 
credit recorded in the year.

Earnings per share

Adjusted basic (loss)/
earnings per share†

Statutory basic (loss)/
earnings per share

FY21

FY201

Change

(287.6)p

166.3p

(272.9)%

(481.9)p

125.3p

(484.6)%

1  Restated to include the impact of the Rights Issue completed in June. 

†  See pages 206 to 209 for definitions of alternative performance measures.

Adjusted basic loss per share of 287.6p and statutory basic 
loss per share of 481.9p reflect the adjusted and statutory 
losses reported in the period. 

Earnings per share figures for the comparative period have 
been restated following the Rights Issue completed in June, 
in accordance with IAS 33 Earnings per Share. Full details are 
included in note 11 of the accompanying financial statements.

Dividend
Whitbread’s dividend policy is to grow the dividend broadly 
in-line with earnings across the cycle. However, dividends will not 
be paid during the current Revolving Credit Facility covenant 
waiver period, which lasts until March 2023, as a condition 
agreed with Whitbread’s lenders and pension trustees, or until 
the original covenant tests are passed. The Board hopes to return 
to paying dividends again following the normalisation of the 
Group’s financial position and performance.

38

Whitbread Annual Report and Accounts 2020/21Cash flow

£m

Adjusted EBITDAR†
Change in working capital 

Net turnover rent and rental income

IFRS 16 interest and lease repayments 

Operating cashflow†
Interest (excl IFRS 16)

Corporate taxes

Transaction and separation costs

Pension

Capital expenditure: maintenance 

Capital expenditure: expansionary

Cash flows on acquisitions¹

Disposal proceeds

Other

Cashflow before shareholder returns/receipts and debt repayments†
Dividends

Shares purchased through buyback programme & tender offer

Proceeds from Rights Issue

Repayment of long-term borrowings

Proceeds from green bond

Net cash flow
Opening net (debt)/cash†

Repayment of long-term borrowings

Issuance of debt (green bonds)

Closing net (debt)/cash† 

FY21
(194.9)

(99.8)

8.4

(202.2)

(488.5)

(20.8)

19.1

–

(14.8)

(69.9)

(159.6)

(1.1)

2.6

28.4

(704.6)

–

–

981.0

(75.1)

546.8

748.1

(322.9)

75.1

(546.8)

(46.5)

FY20
752.7

(13.0)

2.9

(187.4)

555.2

(19.9)

(8.5)

(51.0)

(288.4)

(153.5)

(241.9)

(192.3)

11.9

(29.5)

(417.9)

(159.9)

(2,328.4)

–

–

–

(2,906.2)

2,583.3

–

–

(322.9)

1  FY21 includes £1.4m cash receipt on Fox acquisition, £1.3m cash receipt on aborted acquisition and £3.8m payment of deferred and contingent consideration.

†  See pages 206 to 209 for definitions of alternative performance measures.

Total net cash inflow for the year was an increase of £748.1m 
after accounting for the £981.0m net proceeds of the Rights 
Issue that completed in June 2020, the £546.8m Green Bonds 
net proceeds in February 2021, and the repayment of £75.1m of 
US private placement notes in August 2020. Net cash outflow 
before shareholder receipts and debt issuance and repayments 
for the period was £704.6m, reflecting the significant decline 
in revenue as a result of COVID-19 restrictions and subsequent 
subdued market demand, and the continued investment in 
the business.

The £99.8m working capital outflow was primarily due to 
a £71.2m net movement on customer deposits reflecting 
the refunding of deposits at the start of the lockdown period, 
partially offset by the subsequent receipt of customer 
deposits for bookings received by the end the financial year. 
£14.0m of the movement was driven by outstanding amounts 
due from the Government in respect of the Job Retention 
Scheme, and £15.5m representing the reduction in the VAT 
creditor driven by the reduced revenue levels and reduced 
VAT rate.

Operating cash outflow was £488.5m, in-line with previous 
guidance. During FY21, the Group’s operational cashflow 
breakeven, after Government support, was at levels of 
around 55% occupancy and a 20% year-on-year fall in price. 
These levels were surpassed, and the Group had positive 
operational cashflow in the period from late August 2020 
through to October 2020. 

A corporation tax rebate relating to FY20, combined with the 
anticipated lower profits in FY21 driving a reduction in FY21 
corporation tax payments on accounts, resulted in a net tax 
cash inflow of £19.1m.

Maintenance capital expenditure of £69.9m and expansionary 
capital expenditure of £159.6m was in-line with guidance, with 
these reduced levels reflecting the decision to postpone or 
defer all non-essential spend. IFRS 16 interest and lease 
repayments increased by £14.8m to £202.2m driven by the 
higher number of leasehold properties entering the estate, 
particularly in Germany. Rent cash payments were £194.9m 
and reflect the impact of the deferral of c£25m rent payments 
from the December quarter payment in the UK. 

The £28.4m other inflow is driven by £14.0m timing of 
insurance proceeds, the reversal of non-cash charges of 
£12.4m representing the write off of a deposit paid in relation 
to an acquisition, £12.7m share-based payments including the 
employee sharesave scheme and long term incentive plan 
(LTIP) and £7.7m share of loss from joint ventures, offset by 
payments against provisions of £24.4m.

39

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21GROUP FINANCE DIRECTOR’S REVIEW CONTINUED

Debt funding facilities and liquidity

£m 
US private placement notes
US private placement notes1

US private placement notes

Revolving Credit Facility

Revolving Credit Facility

Revolving Credit Facility

Bond

Green Bond

Green Bond

Cash and cash equivalents

Total facilities utilised, net of cash1
Net debt†

Net cash and lease liabilities†

Lease debt†

Facility 
(25.0)

(58.5)

(200.0)

(100.0)

(125.0)

(725.0)

(450.0)

(300.0)

(250.0)

(2,233.5)

Maturity
2021

2022

Repaid in FY22

2021

2022

2023

2025

2027

2031

Utilised
(25.0)

(58.5)

(200.0)

0.0

0.0

0.0

(450.0)

(300.0)

(250.0)

(1,283.5)
1,256.0

(27.5)

(46.5)

(3,278.1)

(1,827.5)

1 

Includes impact of hedging using cross currency swaps and excludes unamortised fees associated with debt instrument.

†  See pages 206 to 209 for definitions of alternative performance measures.

Whitbread entered the financial year with a strong balance 
sheet, low leverage and good liquidity. In response to the 
COVID-19 situation, the Group executed a £1bn Rights Issue 
in June 2020 to help protect its balance sheet, replace the 
expected cash outflow whilst Government restrictions were in 
place, and provide liquidity to invest in the business during the 
recovery. The Group further enhanced its financial position 
through a £550m Green Bond issuance in February 2021, the 
proceeds of which provide funds to invest in Whitbread’s ESG 
programme, with the cash also providing liquidity to repay the 
outstanding US Private Placement notes. 

During the year, the Group was confirmed as an eligible issuer 
under the UK Government’s Covid Corporate Financing Facility 
(CCFF), with an issuer limit of £600.0m. The Group’s strong 
liquidity position meant this facility was not required, and the 
Group’s eligibility has subsequently expired. The business is 
also backed by a valuable freehold property estate.

The Group announced in May 2020 that an 18-month waiver 
for debt and interest related covenants had been accepted by 
lenders for the Revolving Credit Facility and the US private 
placement debt, meaning that existing covenants would next 
be tested in March 2022. Subsequent to this, Whitbread 
reached an agreement with its relationship banks in February 
2021 to extend the final maturity date of its Revolving Credit 
Facility from September 2022 to September 2023, and to 
extend the covenant waiver period by 12 months, meaning the 
financial covenants will not now be tested until March 2023, at 
which point new covenant targets will be introduced, being:

Group demonstrates compliance with the original covenant tests, 
being Net Debt2/EBITDA2 < 3.5x and EBITDA2/Interest2 >3.0x.

During the period, £75.1m of US private placement notes 
that matured in August 2020 were repaid, and the Group 
announced its intention to repay the 2021 and 2022 notes 
(£25m and $93.5m respectively) on their scheduled maturity 
dates of 6 September 2021 and 22 January 2022. Following the 
successful issuance of £550.0m Green Bonds in February 2021, 
the £200m 2027 US private placement notes were repaid early 
on 26 March 2021 incurring £21.2m make-whole costs.

Following the Rights Issue and the debt financing, at the year 
end the Group had £1,256.0m of cash on deposit and was 
undrawn on the £950m Revolving Credit Facility. The Group’s 
strong balance sheet, with access to over £2bn of liquidity, and 
the potential to access funding through our freehold estate 
means the Group has financial flexibility, with good headroom 
to the temporary covenants.

Capital investment

£m 
UK maintenance and 
product improvement

New/extended UK 
hotels

Germany and 
Middle East¹

Total

FY21

FY20 Last 2 years

68.6

63.2

98.8

230.6

144.8

213.4

166.6

229.8

276.3

587.7

375.1

818.3

 › March 2023: Net Debt2/EBITDA2 < 5x, EBITDA2/Interest2 >2.0x

1 

Includes net cash flows on acquisitions of £1.1m in FY21.

 › August 2023: Net Debt2/EBITDA2 < 4.5x EBITDA2/Interest2 

>2.0x

The Revolving Credit Facility facility size, which is currently 
£950.0m, will step down to £850.0m at 29 December 2021 
and to £725.0m at 7 September 2022. 

The additional requirements outlined in the original waivers 
announced on 21 May 2020, including an obligation to retain 
£400m liquidity headroom, no more than £2bn of net debt and 
to not declare or pay dividends, will remain for the duration of 
the extended waiver period to March 2023. However, these 
additional waiver period requirements can be removed if the 

Total capital expenditure in the year was £230.6m, in-line with 
expectations, and reflecting the postponement or deferral of 
all non-essential capital expenditure. Maintenance and product 
improvement spend was limited to only the essential upkeep 
of our estate, health and safety and IT development. Hotel and 
restaurant refurbishments were deferred, alongside spend on 
hotel extensions and new hotels in the UK wherever possible. 
In Germany, the acquisition and refurbishment of 13 hotels 
from the Centro Group, which completed in December 2020, 
is expected to require c.£40m of capital expenditure of which 
£11.4m was incurred in FY21.

2  Pre IFRS 16.

40

Whitbread Annual Report and Accounts 2020/21Property backed balance sheet 

Freehold/leasehold mix
Premier Inn UK

Premier Inn Germany

Group

1  Open + committed pipeline.

Open estate Total estate1
55%:45%

61%:39%

28%:72%

21%:79%

59%:41%

50%:50%

The current UK estate is 61% freehold and 39% leasehold, 
a mix that will change to 55% freehold and 45% leasehold as 
the existing pipeline is delivered. The higher leasehold mix in 
Germany reflects the start-up nature of the business, where 
securing optimal site location, particularly in city centres, to 
help build brand strength, is key. 

Ownership of around 60% of the hotel estate gives Premier 
Inn control over the initial development of the hotel, and 
subsequently how it is maintained, extended, or re-developed. 
Whitbread’s asset-backed balance sheet supports a strong 
financial covenant, which means that in competitive bid 
situations for new leasehold developments, Premier Inn is often 
the preferred tenant and can secure more favourable lease and 
rental terms. Our freehold ownership reduces earnings volatility 
in the current downturn and provides Whitbread with a flexible 
source of funding in the event of further cash requirements for 
investments or to further protect our liquidity.

Return on Capital 
Despite the losses we have incurred this year, we remain 
confident in our ability to deliver long-term sustainable returns 
on incremental investment:

 › We believe our ability to capitalise on the enhanced 

structural opportunities that are likely to exist, combined 
with the competitive advantage of our ownership and 
operating model, and ongoing initiatives including 
segmentation and site optimisation, will help offset the 
adverse impact of a weaker macro-economic environment 
on demand over the long-term

 › Sector-wide cost headwinds can be countered by the 
benefits of both organic and inorganic growth and an 
efficiency programme that will ensure the cost base of 
the business reflects demand.

These factors will enable the business to perform well in the 
UK and take market share, and to capitalise on the material 
growth opportunity in Germany. These strong fundamentals, 
combined with an appropriate capital structure, will enable 
Whitbread to drive long-term value.

Events after the Balance Sheet date
Following the year end there were a number of post balance 
sheet events:

 › The UK Government announced a number of support 

measures in its Budget on 3 March 2021. These included an 
extension of Business Rates Relief in England to 30 June 2021, 
a Restart Grant scheme for the hospitality and accommodation 
sector, an extension of reduced VAT rates, an extension of the 
Job Retention Scheme until September 2021, and an increase 
in the main rate of UK corporation tax to 25% with effect from 
1 April 2023. Further details can be found in note 34

 › The removal of a turnover cap in relation to state aid in 

Germany was announced on 4 March 2021, meaning that 
the Group is now eligible for German Government aid, 
capped at £10.4m, which will be claimed and become 
recognisable in FY22 

 › The Group’s access to the Covid Corporate Financing 

Facility (CCFF) expired on 22 March 2021, the facility having 
remained undrawn

 › The £200m 2027 US private placement notes were repaid 
early on 26 March 2021, incurring £21.2m make-whole costs

Pension
The Group’s defined benefit pension scheme, the Whitbread 
Group Pension Fund (the "Pension Fund"), had an IAS19 surplus 
of £188.0m at the end of the year (FY20: £190.3m), with the 
lower funding position primarily driven by asset performance 
being lower than the discount rate and an increase in the 
assumed rate of future inflation, which was partially offset by 
an increase in corporate bond yields resulting in an increase in 
the discount rate used to value liabilities, changes to mortality 
assumptions and both inflation and membership experience 
being more favourable than expected. Annual contributions of 
approximately £10m are paid to the Pension Fund through the 
Scottish Partnership arrangements. 

The Pension Fund’s triennial actuarial valuation as at 
31 March 2020 is currently being carried out, with the results 
expected later this year. As identified in note 32, the Fund had 
a Technical Provisions deficit at the date of the last valuation 
on 31 March 2017.

In May, Whitbread announced that it had reached an 
agreement with the Pension Fund Trustee for a covenant 
waiver period for the existing EBITDA related covenant 
which will now not be tested until March 2022. On this testing 
date, in the event of a breach of the original EBITDA related 
covenant, a cash payment would be required to improve the 
funding position to the value of the Secondary Funding Target. 
If Whitbread did not settle this contribution, the Trustee could 
realise the equivalent value through the security it holds over 
£450m of Whitbread’s freehold property. New covenants have 
been introduced during the period of the waiver in-line with 
those given to Whitbread’s lenders described above, including 
an obligation to retain £400m liquidity headroom, no more 
than £2bn of net debt and to not declare or pay dividends, 
for the duration of the extended waiver period to March 2022. 
An additional £50.0m of security has also been given to the 
Trustee for the duration of the covenant waiver period. 

Nicholas Cadbury
Group Finance Director
26 April 2021

Notes:
†  The Group uses certain APMs to help evaluate the Group’s financial performance, 
position and cash flows, and believes that such measures provide an enhanced 
understanding of the Group’s results and related trends and allow for comparisons 
of the financial performance of the Group’s businesses either from one period to 
another or with other similar businesses. However, APMs are not defined by IFRS 
and therefore may not be directly comparable with similarly titled measures 
reported by other companies. APMs should be considered in addition to, and 
are not intended to be a substitute for, or superior to, IFRS measures. APMs used 
in this announcement include adjusted revenue, like-for-like sales, revenue per 
available room (RevPAR), average room rate, direct bookings/distribution, 
adjusted operating (loss)/profit, adjusted (loss)/profit before tax, adjusted basic 
earnings per share, net debt, net debt and lease liabilities, operating cashflow, 
adjusted EBITDA (pre IFRS 16) and adjusted EBITDAR. Further information can 
be found in the glossary and reconciliation of APMs at the end of this document.

41

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21GROUP HR DIRECTOR’S REVIEW

Caring for our teams during  
an unprecedented year

2020/21 has been a year where 
worldwide events have had a real 
and profound impact on society; 
our teams, our guests and our 
suppliers. Remaining a Force for 
Good has been at the heart of 
our response. 

LOUISE SMALLEY
GROUP HR DIRECTOR

VOICE OF THE TEAM MEMBER FRAMEWORK

E

M M

A
E
T

S

R

M B E

LIS

T

E

N

I

N

G

C

H

A

N
N
E
L
S

COMMUNICATION 
FLOW

S

H

A

PING DECISIO N   M A K I N

G

TEAM MEMBERS

 › Employee experience is measured

 › We understand our teams; 

as individuals 

 › There is trust and confidence 

in leadership

 › Everyone in Whitbread feels listened 

to on a regular basis

LISTENING CHANNELS

 › Our Voice – Employee Forum

 › Exit surveys

 › Listening groups

 › Project-focused listening

SHAPING DECISION MAKING

 › Business decisions are balanced and 

informed through strong, consolidated, 
people insights

 › Managers use insights to curate 

positive local employment experiences

42

Whitbread Annual Report and Accounts 2020/21 
Remaining a Force for Good has been at the heart of our 
response and we are continuing to engage, support and care 
for our 29,000 strong workforce across the UK, Germany, the 
Middle East and China. Enabling all of them to live and work 
well as we recover from the pandemic will continue to be 
vitally important to us.

Alongside a global pandemic, 2020 will also be known as 
the year that generated a call for businesses like ours to 
take a stronger stance on equality, diversity and inclusion. 
Black Lives Matter has been a profound movement across 
the world during the last year. It has impacted our people 
personally and professionally and made us all think about 
sustaining significant commitments to change across 
our business.

The safety of our teams is always our priority
Ensuring our teams feel safe and equipped to carry out their 
work has been imperative throughout this pandemic, for both 
our site operational teams and those in our Support Offices 
across our international markets. 

With swift and comprehensive support from our expert 
safety & security team, we implemented a combination of risk 
assessments, additional training and rapid procurement of PPE 
to keep our teams safe, adapting to the guidance as it changed 
across the early stages of the pandemic. We also learnt a huge 
amount from our committed managers and teams who kept 
39 hotels open for key workers throughout the first lockdown. 
Their feedback was instrumental in shaping the approach we 
took to reopening all our hotels and restaurants.

Prior to reopening our sites, we set up dedicated COVID-19 
Forums, with a team member appointed from each site, 
to give us feedback on the implementation of COVID-secure 
standards and equipment. This allowed us to understand what 
we were getting right and where we needed to reconsider 
our approach. This demonstrated to our teams that we were 
committed to ensuring that they had a safe workplace within 
which to serve our guests.

Our teams completed enhanced training online before 
returning to work, making sure we were COVID-safe and 
secure, and our team members felt safe. We have also invested 
in additional team member hours across our sites, and for 
those working in our key worker hotels or caretaking duties 
we provided temporary enhanced pay rates.

Everyone cares and feels cared for
I am personally very proud of our COVID-19 response across 
Whitbread, particularly in terms of decisions we made to care 
for our teams and their response to our plans. Throughout the 
complexities of lockdown and furlough, we have continued to 
focus on the wellbeing of our team members, and they have 
demonstrated tremendous care for one another.

In light of the closure of most of our hotels and all of our 
restaurants as a result of the COVID-19 pandemic, we started 
furloughing a significant number of employees from late 
March 2020. As of 30 April 2020, c27,000 of the Group’s 
UK employees were furloughed. In Germany, the Kurzarbeit 
provided similar levels of support, with 53% of teams enrolled 
in June 2020. 

Recognising the importance of financial wellbeing for our UK 
teams, we topped up the Coronavirus Job Retention Scheme 
contribution, to keep all employees on 100% (full) pay through 
to the end of July, and we also followed a top-up principle in 
our German business. Since August 2020 we have continued 
to have an uncapped approach to 80% of salary for all UK 
employees whilst on furlough. We also awarded annual 
incentives that had been achieved for the 2019/20 financial 
year, which concluded before the pandemic impacted our 
business, to all eligible employees in June 2020. 

One of the things that makes our business so special is the 
care our teams show for one another at every level and in 
every market we operate. Our line managers have been 
instrumental in supporting the wellbeing of our teams. 
They have helped us take a personalised approach to support 
those on furlough, those who have worked in our sites, and 
those who have worked flexibly and remotely throughout the 
last year. Recognising that all personal circumstances could 
be unique and challenging in different ways has demonstrated 
great care.

As a business we had a strong suite of support available to 
our teams, particularly through our long-standing relationship 
with Hospitality Action, who we partner with to provide our 
Employee Assistance Programme. We have ensured that our 
teams have known what expertise and support is available 
when they have needed it. A new initiative, ‘Wellbeing 
Wednesdays’, provided a platform to highlight further internal 
support and wider external partnerships, useful resources and 
content, and has now become a trusted place to share peer 
stories. The regularity and visibility of this approach has 
created momentum through the business, with our teams 
regularly posting their own stories through our social channels 
on how they have faced their personal challenges and looked 
after their own wellbeing to inspire and support their colleagues. 

43

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21GROUP HR DIRECTOR’S REVIEW CONTINUED

We will be for everyone, championing inclusivity 
and improving diversity
Creating an inclusive environment for our teams continues to 
be fundamental to how we want to behave at Whitbread. It has 
never been more important for organisations to commit to 
change, and we are incredibly focused on bringing this to life.

Throughout 2020/21, despite the external context of COVID-19 
and the business disruption we have experienced, we have 
taken positive steps towards our aspiration to be the most 
inclusive hospitality business:

 › Despite making many efficiencies across our Support 

Centre, we have created a new, dedicated Diversity and 
Inclusion Centre of Excellence 

 › We have thoughtfully created eight ‘Commitments to 

Change’ which have been a focus for our leadership teams 
across the second half of the year

 › All our 200 most senior leaders, including our Executive 

Committee, have attended two development programmes 
designed to educate and inspire this community to ‘Lead 
in an Inclusive World’, focusing on bias, conscious inclusion 
and being an ally to minority groups. Despite the impact 
of COVID-19 on our financial performance, we have invested 
significantly in this opportunity to grow and develop, 
delivered in partnership with INvolve

 › We have launched our first Race, Religion and Cultural 
Heritage network, allowing our ethnic groups to have 
an amplified voice and drive greater inclusion

 › We have celebrated more cultural events of importance than 

ever, including International Women’s Day, Black History 
Month, Trans Awareness Week, Race Equality Week and 
LGBTQ+ History Month

* 

13% of employees who have chosen to disclose their ethnicity. 

44

SHANNA MILLS 
Multi-Site Hotel Manager
Premier Inn Birmingham & West Bromwich

"Being a part of the Whitbread Race, Religion and Cultural 
Heritage Network Steering Committee means a lot to me, 
because it gives me the perfect opportunity to help shape 
and guide an area which I am extremely passionate about. 
Being a female and of Caribbean heritage I want to be 
a voice and an ally to those that may see me as 
a representative of their culture.

It also gives me the opportunity to learn and educate myself 
about other people's cultures and backgrounds which can 
only be a positive. Having a diverse workforce can only 
mean great things for an organisation and I believe together 
we can make great changes.

I am extremely proud Whitbread have made inclusivity 
such a massive part on their agenda. My daughter is 
mixed heritage and I want her to be proud of me but, most 
importantly, to be proud of who she is and understand 
that her Caribbean heritage is recognised and celebrated 
just the same as her white heritage".

Our commitments to change
Our eight commitments are designed to accelerate our diversity 
through our recruitment and talent practices, whilst creating an 
even more inclusive environment through our continued education, 
celebration of events and championing of all our networks.

Across our workforce, 13% of our employees identify as Black, 
Asian or Mixed Ethnic*, 65% of our employees are female, 
along with women representing 34% of our leadership 
population, and we are led by a female CEO. Our recent 2020 
Gender Pay Gap Report, published in February 2021, shows 
a mean pay gap of 11.65%, reduced from 13.23% in 2019. 

Our gender pay gap is driven by the structure of our 
workforce. We have a significantly higher mix of women 
within our hourly paid population and we have higher male 
representation in our highest paid roles, mainly within our 
senior leadership population. Our commitment to diversity 
will support reducing this pay gap in the next two years.

In addition to our gender pay gap, we will also complete our first 
ethnicity pay gap analysis in 2021. As part of our commitments, 
we will be sharing our findings internally with our colleagues.

Despite tremendous progress this year in challenging conditions, 
we know we have much more to do. Our commitments to 
change will continue to drive progress in both our representation 
levels of minority groups, and our continuing to make 
Whitbread even more inclusive.

Whitbread Annual Report and Accounts 2020/21GENDER SPLIT –  
HAMPTON ALEXANDER METHOD

Directors (PLC Board)

OUR COMMITMENTS  
TO GREATER DIVERSITY

1.  Have greater diversity in our leadership population, 
with targets of 8% ethnic minority and 40% female 
representation in our top 100 by the end of 2023

2.  Have targets for greater ethnic diversity in our middle 

management population through stringent recruitment 
practices that mitigate individual biases

3.  Invest more in our diverse talent pipeline to ensure 

we can promote our diverse talent equitably

58%

42%

Executive Committee

25%

4.  Complete an ethnicity pay gap analysis and share our 
results and findings with all our colleagues in 2021

75%

OUR COMMITMENTS  
TO CHAMPIONING INCLUSIVITY

5

Female

7

Male

2

Female

6

Male

1.  Equip all our leaders to be fluent around diversity and 

inclusion, through mandated development

Direct Reports to ExCo  
(excluding administrative support staff) 

2.  Amplify the voices of all our minorities, through the 

sponsorship of networks and forums

3.  Review our organisational policies to make sure they 

are inclusive of all minority groups

4.  Celebrate key cultural events throughout the year

Prioritising development for our teams through the pandemic
In addition to the dedicated safety training our teams have 
completed to keep our teams and guests safe over the last 
year, we have continued with our commitment to excellent 
learning and development through our apprenticeship 
programmes. Throughout 2020, 95% of our apprentices 
continued their learning during furlough, supported by online 
sessions and tutoring with our partners Lifetime Training. 
This has benefited our apprentices by continuing their learning 
and enhancing their skills prior to returning to work. 

In September 2020, it was very positive to be externally 
recognised for the continued support we have given our 
apprentices and our response to COVID-19 whilst our 
colleagues were on furlough, through winning the prestigious 
Macro Employer East Midlands Apprenticeship award, 
alongside being recognised as a National Finalist. 

55%

45%

22

Female

27

Male

Whitbread all employees 

36.6%

63.4%

17,975

Female

10,360

Male

Data correct as at 1 March 2021

*  Whilst we do not have the data to show this, we recognise that a percentage 

of our employees will not identify as male or female.

45

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21In the UK, we used our 39 key worker sites that were open 
throughout the first wave as an opportunity to learn and adapt 
our approach to being COVID secure. We set up a formal 
listening programme to listen to our team members and 
managers, before rolling out the reopening programme 
more widely. 

Across the summer, when all our UK sites were open, we 
wanted to understand the perspective of team members in 
our sites who had returned after significant periods of furlough, 
who were now operating with new processes and equipment 
to ensure their safety, and who were experiencing significant 
levels of demand as our guests returned to enjoy a seasonal 
break or participated in the Eat Out to Help Out scheme. 

It was pleasing to see that our team members were 
enthusiastic to return to serving our guests and working as 
a team and they were proud of the way that Whitbread had 
responded to the challenging environment.

We continue our commitment to listening to our team 
members through survey-based programmes and will start 
a formal programme of pulse surveys across all parts of the 
business this year. The experience of the last year has shown 
the importance of gathering views regularly as the internal and 
external environment shifts.

We will also continue our ‘All Ears' programme to help 
us unlock operational ideas and efficiencies. All Ears is our 
operationally led listening programme, sponsored by Simon 
Ewins – Managing Director of UK Hotels & Restaurants. 
This programme takes the insights from surveys and takes 
a deeper dive into particular job roles within our hotels or 
restaurants to understand where we can make changes that 
help us to put the customer at the heart of everything we do. 

Hearing the ‘Voice of the Team Member’ through our  
Employee Forums
In the UK, the elected Representatives who participate in our 
Employee Forum, which we call ‘Our Voice’, have helped shape 
our approach to the organisational change programmes that 
were necessary in the autumn, as we adjusted our cost base 
in response to the challenging market conditions in both our 
Support Centre and our sites. 

Through meaningful and effective collective consultation, we 
were able to understand the concerns and questions that our 
teams had about the proposals. We were also able to check 
that we were approaching processes in a fair and considered 
way through the insights shared by the Representatives. 

Outside of formal consultation processes we have regular 
meetings with Our Voice Representatives, connecting senior 
leaders to the views and experiences of our front-line teams 
through a two-way conversation. Across the coming year we 
are committed to ensuring that Our Voice Representatives 
help us understand the effectiveness of our Force for Good 
programme, with a focus on the Opportunity commitment; 
no barriers to entry and no limits to ambition. 

With Representatives right across the UK and within the 
Support Centre, they are well placed to help us ensure 
that we work effectively together as one business; collectively 
focusing on putting the customer at the heart of everything 
we do, despite the remote nature of work at the current time. 
We will start this work at our next Pan-Whitbread Forum 
scheduled for May, chaired by Alison Brittain.

GROUP HR DIRECTOR’S REVIEW CONTINUED

BETH WILSON
Front of House Team Member
Cookhouse & Pub, Skegness

"I grew up in Skegness and while it is a great town it is very 
difficult to find a job. I lived in sheltered accommodation and 
like many others I unfortunately faced additional barriers 
to progression.

I can honestly say my interview with Whitbread changed my 
life. The company took a chance on me and from that day 
forward it’s been onwards and upwards all the way. There’s 
a huge sense of pride every time I put my uniform on and the 
company supports me every step of the way. The opportunity 
to work in a job I love has not only given me stability but has 
also improved me as a person. There’s nothing better than 
working as a team to do a great job for our guests and as you 
can imagine there’s never a dull day working in one of the 
most popular seaside spots in the UK.

I’ve had the chance to come out of my shell and feel confident 
to take on team leadership responsibilities, knowing I will 
have support and training when the time is right. Getting the 
keys to my own house has been the latest stage of my 
journey. I’ve had the chance to come a long way in a short 
period and there’s no looking back".

In Germany, a significant induction training programme took 
place, supporting our 339 new team members who joined 
Premier Inn following the acquisition of Foremost Hospitality. 
Due to the pandemic, this was delivered completely online 
between March and June 2020, delivering all the skills training 
to make sure our new team members were trained in our 
Premier Inn processes, and felt confident in their new roles 
with us. 

We have listened to our teams more than ever
We know that we can learn a huge amount from each other 
at Whitbread, and it is our intention to ensure that everyone 
feels listened to. This has been a vital part of our approach 
to navigating the pandemic as we have needed to close and 
reopen hotels and restaurants at an unprecedented pace and 
scale. Dialling up our listening activities in response to the 
pace of change and level of restrictions has ensured everyone 
remains engaged in our approach.

We have had to adapt some of our engagement plans for the 
year given the impact of the pandemic but we have listened 
to our teams, both in the UK and Germany, throughout the 
pandemic at key moments through pulse surveys. This has 
helped us with the effectiveness of our operational measures 
as well as engagement and wellbeing.

46

Whitbread Annual Report and Accounts 2020/21SHARON MOORE
Team Member
Premier Inn Whitley Bay

SITSKE DE ROO
Hotel Manager
Premier Inn Cologne South

"As an Our Voice Representative, being there for our team 
and guests during tough times is a privilege. Boosting team 
morale, listening to them and being there is all just part 
of my job; it’s just natural for me to care. 

"I started as Sales Manager five years ago in the Germany 
Support Centre when the team was still new and small. 
With Premier Inn I have been given the chance to develop 
myself further and follow my dream to lead a hotel one day. 

Being part of Our Voice has been amazing. While there 
were tough times during the consultation, I felt listened to 
by senior management, which made me realise Whitbread 
do care, we are listened to and our wellbeing matters. 

After some time in Operations, during 2020, I supported 
the integration of the Foremost Hospitality hotels during 
the pandemic. My main priorities were operational, 
supporting the team on the floor, being flexible and agile.

I can only speak for myself when I say what I do isn’t just 
a job, it’s a way of life. Walking through our hotel doors 
each shift I feel proud and I enjoy every moment". 

We continue to adjust, adapt and grow  
The agility demonstrated by our teams across all our locations 
as we have needed to stand sites up and then down again, 
and flex our operations to navigate the various phases of the 
pandemic has been immense. For example, in the UK in April 
2020, all our restaurants and hotels except 39 hotels were 
closed. By contrast, in the summer, restaurants were busy due 
to the Eat Out to Help Out scheme and coastal hotels were 
busy with holiday makers. Our teams adapted and flexed, with 
some of our hotel teams moving from London to the South 
Coast during the summer peak.

In the UK, we have also had to adjust our cost base due to 
the challenging market conditions, and this has involved 
people change projects across both our Operations and 
Support Centre. Through meaningful and effective collective 
consultation in late 2020, we made every effort to reduce 
the number of redundancies, with many Operations team 
members choosing to adapt hours instead of leaving 
the business. 

In navigating a year of complexity and volatility it has been 
important to take the time to recognise our managers and 
leaders, who have led our teams throughout the pandemic. 
This has been demonstrated through our pulse surveys where 
74% of our UK Operations team members, and 85% of our UK 
Support Centre team members felt they were getting the 
support and communication they needed from their manager. 
88% of German colleagues said they felt connected to their team 
(September 2020).

In Germany, whilst navigating similar restrictions and flexing 
operations in similar ways, there have also been opportunities 
to acquire new hotels. Through these acquisitions, our German 
team has continued to grow throughout 2020 and into 2021. 
With the increase in the number of sites, the team size has also 
increased by 190% over the last 12 months. 

In May I became the new Hotel Manager at Premier Inn 
Cologne South, the largest hotel in Germany. Together with 
my team (because without them there is no purple heart) we 
are facing the challenges of the pandemic together – holding 
monthly Zoom sessions, and contacting each other, asking 
“How are you?” I am looking forward to getting back to 
normal very soon and welcoming many, many guests!".

External accreditation – Top Employer 2021
Once again, Whitbread has been recognised as a ‘Top Employer’ 
in the UK by the Top Employers Institute. This marks an incredible 
11 consecutive years of achieving this external accreditation. 

Only organisations considered to have the highest standards 
of excellence qualify as a Top Employer. The accreditation 
involves a detailed review of all our people practices across 
our Operations and Support Centres. These are carefully 
assessed and validated by the Top Employers Institute and 
benchmarked against other organisations. We carefully review 
these findings to understand where we can continue to evolve 
and improve, which is part of the reason we keep evolving the 
promise to our people and retaining this recognition. 

Being a Top Employer also helps us attract Genuine, Confident 
and Committed people to join our winning team. As we focus 
on the future and the opportunity to be operating without 
restrictions, attracting great people to join our Whitbread 
family will be important. We intend to take full advantage of 
opportunities to develop in the UK and Germany as confidence 
returns and we are able to welcome more guests back to enjoy 
our hospitality. These opportunities will come, and as the 
market leader in our sector, we’ll be ready. 

I am immensely proud to be part of an organisation where 
we believe that everyone can reach their potential, with no 
barriers to entry and no limits to ambition. Receiving this 
award at this time is great recognition of everything we 
have achieved together over the last 12 months.

Louise Smalley
Group HR Director
26 April 2021

47

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21FORCE FOR GOOD

Sustainability is at  
the core of what we do

CHRIS VAUGHAN
GENERAL COUNSEL

As the executive sponsor for our 
sustainability programme, Force for 
Good, I am incredibly proud to present 
our approach to environmental, 
social and governance (ESG) 
issues through our Force for Good 
sustainability strategy. 

We have an industry-leading programme, with a range of 
stretching targets, and not only do we have a history of taking 
action to tackle sustainability issues, but we also have a bold plan 
for the coming years to enable all our people to live and work well. 

This year has been an incredibly difficult year for us all. 
Throughout it, remaining a Force for Good has been at the heart 
of our response, keeping a very keen eye on the impact we have 
had on our staff, our customers, the communities we operate in, 
and the world around us. During the March 2020 UK lockdown 
we kept 39 hotels open to provide essential support to NHS staff 
and key front-line workers, throughout 2020 we donated over 
500,000 meals to charity partners, we topped up the pay for all 
of our staff if they were furloughed and our teams responded 
magnificently to the challenges of the pandemic. We continued to 
fundraise for Great Ormond Street Hospital despite site closures, 
hitting a staggering £18m since our partnership began in 2012. 

We have also taken this year as an opportunity to stretch some 
of our sustainability targets, for example on carbon emissions, 
and reinforce others. And we capped off the year with a Green 
Bond, a further endorsement of our industry-leading 
sustainability programme.

Our Force for Good sustainability programme is embedded 
across our business, enabling us to utilise all the skills and 
expertise of our teams to help deliver our objectives in 
everything we do. As further evidence of this commitment, 
we were pleased to further embed our sustainability credentials 
through our financing through the issuance of our Green 

48

Bonds, a first for the sector in the UK and a testament to the 
work we have already done, and will continue to deliver, to be 
a Force for Good, whilst remaining a strong and resilient 
business for the long term. 

  Find out more about our Green Bond on page 35. 

We have already achieved a lot, but we know there is a lot 
more to do. That’s why setting stretching targets is essential 
and gives us something to measure ourselves against. 
Last year, we announced new strategic targets such as: 
eliminating unnecessary single-use plastic by 2025, cutting 
food waste in half by 2030 and raising £20m for Great 
Ormond Street Hospital. This year we took this one step 
further in our carbon emissions target to aim for net zero 
by 2040.

  Find out more on our targets on pages 52 to 55.

Our commitment to deliver industry-leading training and 
development did not cease during the pandemic. Our team 
members undertook over one million online training sessions, 
we were voted the number one provider of apprenticeships 
in hospitality and for the 11th consecutive year we were listed 
as a Top Employer.

We already have a strong track record in reducing our emissions. 
In 2018, Whitbread set a science-based target to reduce carbon 
emissions intensity by 50% by 2025 and 84% by 2050. Last year 
we reported a reduction of 39.8%. This year, we wanted to go 
one step further and have since updated our carbon target to 
aim for net zero carbon emissions by 2040. We know this is 
a huge task, but it is one that is vitally important for our business 
and the battle against global climate change. 

We were really proud to be scored an A- this year for 
our climate change submission to CDP, putting us in the 
leadership category, an accolade awarded to those seen to 
be implementing best practices on sustainability. We also 
managed to achieve a B- for our water submission and were 
placed on the 2020 CDP Supplier Engagement Leaderboard 
as we were assessed to be in the top 7% for supplier 
engagement on climate change.

This year, we have begun working hard on our target to cut 
food waste in half by 2030, having set up a partnership to 
ensure any surplus food at our distribution centres does not 
go to waste. This has enabled us to donate over half a million 
meals to charity partners in 2020 to support those in need. 
Our target to eliminate unnecessary single-use plastics by 
2025 is not going to be easy, as many of our supplies are 
delivered to us in plastic packaging. We have begun this 
journey and will be working closely with all of our suppliers 
to achieve this difficult target.

Diversity and inclusion was a theme that gained much-needed 
global and national attention in 2020 through the Black Lives 
Matter movement. This has translated into our own commitments 
and recognition that to be a Force for Good we need to be 
representative and inclusive. We have now published eight 
commitments to drive meaningful progress in this space that 
can be found on page 45.

Finally, we have also stepped up our game in relation to 
the reporting of our ESG credentials, launching our first dedicated 
ESG document. We are pleased to announce that we have 
published our first report against the Sustainability Accounting 
Standards Board (SASB) standard, aligning our performance 
with internationally recognised sustainability metrics for our 
sector, and look forward to reporting expenditure relating to our 
Green Bond programme against the key categories of eligible 

Whitbread Annual Report and Accounts 2020/21projects which we set out in our Green Bond Framework. 
To access the ESG, Green Bond Framework and SASB 
documents, please go to our website www.whitbread.co.uk

We have also set out a clear plan to report in accordance with 
TCFD requirements, the detail of which can be found on page 51.

We have the business structures, the ethos, the skill and the 
commitment from our team members required to meet our 
Force for Good objectives. These goals are not only good 
for people, our communities and our environment, but they 
enable our business to reduce costs and operate in a more 
agile way moving forward, they differentiate us from much 

FORCE FOR GOOD IN 2020/21

of the competition, and further enhance our ability to deliver 
strong, consistent returns for investors.

We look forward to taking learnings from this unprecedented 
year to remain a Force for Good in all parts of our business.

Chris Vaughan
General Counsel
26 April 2021

Our strategy is split into three pillars…

OPPORTUNITY
A team where everyone can reach 
their potential – no barriers to entry 
and no limitations to ambition.

COMMUNITY

RESPONSIBILITY

Making a meaningful contribution  
to the customers and communities 
we serve.

Always operating in a way  
that respects people and the planet.

Which helps us to do business in the right way supporting our…

Teams

 ›  Championing inclusivity 
and improving diversity

 › Industry-leading 

training and 
development
 › Team member 

wellbeing is considered 
in everything we do

Environment
 › Science-based targets 
to reduce our carbon  
emissions intensity

 › Eliminating 

unnecessary  
single-use plastics
 ›  Reducing food waste

Communities

Suppliers

 › Sourcing responsibly 

and with integrity

 › Respecting the human 
rights of everyone in  
our supply chain

 › Ensuring our suppliers 

are paid on time

 › Supporting our 
communities’ 
economies

 › Supporting our  

charity partners to  
meet their mission

 › Community 

engagement e.g. 
volunteering schemes

Allowing us to…

Guests
 › Improving the 

nutritional value  
of our menus

 ›  Ensuring the highest 

levels of safety
 › Developing an 

environmentally friendly 
customer proposition

Attract more customers

Lower energy consumption

Increase productivity

Benefit local communities

Motivate our workforce

Adapt our business model

Source responsibly

Reduce waste

Enabling us to drive growth at good returns and deliver long-term value

49

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21FORCE FOR GOOD CONTINUED

Supporting our team members: Ashleigh's story 
"My name is Ashleigh. I’ve worked at Premier Inn around a year and a half, because 
I needed a more flexible job around my three-year-old son.

Customer service has always been my biggest passion. I have always wanted to go 
back to college or study to do better for myself and my son. I honestly assumed 
I was too old to study again.

I was offered a hospitality apprenticeship in March 2020 by Whitbread. I was 
definitely nervous at first but then I met my trainer, who put me at ease and has 
supported me in every way possible.

Since starting the apprenticeship it has given me so much more confidence in myself 
as well as my work. It has given me the push I needed to further my career instead 
of thinking it was too late.

I’m not 100% on where I want to be in my future career. However, I do know I want to 
spend it in customer service".

Supporting our charity partner: Great Ormond Street Hospital Children’s Charity
Great Ormond Street Hospital Children’s Charity is as much a part of the Whitbread 
family as our brands. Whitbread has proudly supported Great Ormond Street 
Hospital Children’s Charity since 2012 through repeated team member vote. 
We have now hit over £18m raised since the partnership began with £10m of this 
fundraising dedicated to supporting the development of the brand-new Sight and 
Sound Centre, supported by Premier Inn, a specialist outpatient facility tailored to 
the needs of children with sight and hearing loss which is due to open in 2021.

In 2019, we rallied the team members across our business to take part in the RBC 
Race for the Kids for Great Ormond Street. Over 600 team members and their 
families took part, running, walking, crawling or scooting 5k around London. In 2020, 
we took Race for the Kids virtual, joining forces to run the race from wherever our 
teams were based and we raised a huge £30,000.

Healthier children’s food: We are a Peas Please Pledger  
Whitbread has always supported the five-a-day principle, encouraging adults 
and children alike to eat more fruit and vegetables through our long-standing 
participation in the Soil Association’s Out to Lunch survey. Last year we reported 
we’d hit our target of 20% sugar reduction across all relevant categories and this 
year Brewers Fayre is proud to announce we are a Peas Please Pledger, working hard 
to continue to offer two portions of vegetables with every main meal. Our children’s 
menu not only supports our Peas Please Pledge but also supports sustainable 
sourcing of key ingredients such as Marine Stewardship Council (MSC) certified 
fish and beef from Red Tractor Assured British and Irish farmers.

We’re committing to net zero!  
Carbon emissions continue to be a huge focus for our business and reducing 
emissions is an ethical and economic imperative. Last year we announced 
our targets to reduce carbon emissions intensity across our direct business, aiming 
to reduce our scope 1 and 2 carbon emissions intensity by 50% by 2025, and an 84% 
reduction by 2050. We went one step further this year and are proud to report we 
have updated our target further and are committed to reaching a net zero carbon 
position by 2040.

I

Y
T
N
U
T
R
O
P
P
O

I

Y
T
N
U
M
M
O
C

I

Y
T
N
U
M
M
O
C

Y
T
I
L
I

B

I
S
N
O
P
S
E
R

50

Whitbread Annual Report and Accounts 2020/21  To find a full update on how we’re supporting our teams 

to live and work well, please go to pages 42 to 47.

Y
T
I
L
I

B

I
S
N
O
P
S
E
R

Y
T
I
L
I

B

I
S
N
O
P
S
E
R

Cutting our food waste in half by 2030 
Last year, we announced our target to cut food waste by 50% by 2030. The first step 
towards meeting this was to undertake a forensic analysis of where and why we have 
food waste across our business. We completed this analysis this year, we now have 
clarity on what needs to be done to reduce the 14,000 tonnes we do have and have 
begun work to reduce it immediately where possible. This has involved adapting 
our current menu offerings to maximise the usage of committed stock, both in our 
freezer stores and with our suppliers, and opening our restaurants in July with 
a reduced menu to maximise usage of ingredients within our current store cupboard. 
Not only this, but in 2020, we donated over 500,000 meals to charity partners 
across the UK where we had surplus food.

Sustainable cotton 
In 2020 we became the first UK budget hotel chain to be a Better Cotton Initiative 
(BCI) member. This year, we have worked with our laundry suppliers to create 
an industry-leading mass-balanced model that can support sustainable cotton 
procurement. This is a unique model created in partnership with BCI. We are aiming 
for 100% of the linen procured via laundry services for Premier Inn to be BCI 
accredited by the end of 2021. This is not an easy task, but we know that working 
with our dedicated suppliers we will be able to progress industry-wide change 
for sustainable cotton in the hospitality industry.

THE TASKFORCE FOR CLIMATE-RELATED 
FINANCIAL DISCLOSURES

Whitbread welcomes the introduction of the Taskforce for 
Climate-related Financial Disclosures (TCFD) and recognises 
the impetus this will provide for companies and stakeholders 
to understand relevant climate-related risks and to ensure 
the appropriate management processes are in place to 
mitigate them. 

The introduction of TCFD is an important step in tackling 
global climate change and we look forward to sharing our 
first full disclosure in next year’s Annual Report. As part 
of this process, the Group has spent this year developing 
its understanding of its exposure to climate change risk. 
The initial review highlighted that the Group already fulfils 
many of the TCFD’s recommendations, including: 

 › executive member accountability for climate change;

 › risk assessment process and management structure 

in place for climate change-related issues; and

 › environmental targets that are reported in mainstream 
financial reports, with scope 1 and 2 intensity emissions 
being reported to an approved methodology. 

However, there is more to do to be fully compliant and 
this will be a key focus for the Force for Good programme 
this coming year. After undertaking a Group-wide analysis, 
a number of top-level risks and mitigation activities 
were identified. 

Examples of potential actions include: 

 ›

 ›

investment in efficiency measures and technology (such 
as Building Management Systems and PV installation) used 
as a mitigation measure against increasing costs of utilities 
driven by emerging regulation; 

installation of site flood protection measures and an 
early warning flood evacuation system where flood risk 
is substantial; and

 › alternative contingency supply in place for the supply 

of critical commodities due to disruption, such as changing 
climatic conditions and extreme weather events. 

Next steps include developing our understanding of, and 
quantifying, those risks, introducing specific targets and 
mitigating actions where relevant. This will be achieved 
through the development of a Climate Risk Framework, 
enabling the Group to consider its resilience under different 
climate scenarios, and to embed climate change risk into 
its long-term business strategy and financial planning 
processes. A plan is in place to deliver against each of 
these tasks.

More information on the Group’s TCFD progress can be 
found on our website, www.whitbread.co.uk

51

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21FORCE FOR GOOD CONTINUED

2020/21 ANNUAL REPORT 
SUSTAINABILITY TARGETS 

We at Whitbread are aware of 
the material impact, both positive 
and negative, that our business 
activities can have on the planet, 
our communities and the customers 
we serve. We are also aware of our 
opportunity to shape that impact, 
ensuring we drive positive change 
and create value, while mitigating 
any negative impact our operations 
might have. We must ensure 
that our approach to social and 
environmental issues continues to be 
ambitious, working to resolve global 
challenges if we are to continue to 
be a successful business.

We began this year with a portfolio of ambitious, stretching 
targets that positioned us to really make a difference. 
While we’ve been faced with unprecedented challenges, we’re 
proud to report our progress towards meeting those targets 
has not stood still. While at times having to shift our focus, 
responding to new and immediate obstacles caused by the 
COVID-19 pandemic, we have still managed to move forward 
with meeting our key sustainability targets, at times even 
accelerating our trajectory towards our goals. Our targets 
and our progress against them can be found on the 
following pages. 

52

*  The nature of the restrictions placed on our operations due to COVID-19 

in 2020 has impacted our ability to provide an appropriate measure of our 
progress in these areas this year.

Whitbread Annual Report and Accounts 2020/21 
OPPORTUNITY

A team where everyone can reach 
their potential – no barriers to entry 
and no limitations to ambition.

TARGET

PROGRESS AGAINST  
TARGETS IN 2020/21

FORCE FOR GOOD  
UPDATE 2020/21

Full information on our progress in the Opportunity 
pillar of our Force for Good programme can be 
found in the Group HR Director’s review.

Our people will feel 
represented and 
respected, no matter 
how they identify

We will actively seek 
to break down all 
barriers to entry 
and be an inclusive 
and representative 
prospective employer

Through our 
apprenticeship 
programmes we will 
support people to 
find and develop their 
hospitality careers

We aim to promote 
internal succession 
above external 
recruitment and will 
support our teams 
in this endeavour

We will be bold about 
broadening career 
opportunities, 
supporting cross- 
functional and 
meaningful career 
development

We will listen genuinely 
to our teams, ensuring 
their views help inform 
decision making

We will support the 
physical and mental 
wellbeing of our teams

In progress

Improving diversity and championing inclusivity is a key priority for Whitbread, 
and we have taken steps in 2020 through our commitments to make us more 
diverse and more inclusive, including setting targets that we will start to report 
against from the next financial year. Seeking feedback from our colleagues 
throughout 2021 will form part of our plan.

This has not been 
measured in 2020 
due to COVID-19

We remain committed to providing opportunities with no barriers to entry and 
have taken steps in 2020 to review our recruitment processes in line with our 
Diversity and Inclusion commitments.* 

222

total completed 
through this period

Supporting our teams’ development is core to our Force for Good agenda. 
Continuing this through COVID-19 was vital for us to ensure development was 
not stunted for our staff. We have continued with 95% of our apprenticeships 
throughout COVID-19. 

This has not been 
measured in 2020 
due to COVID-19

We remain committed to providing opportunities throughout Whitbread for our 
internal teams to develop and grow their careers, with no limits to ambition or 
barriers to entry. This year, due to the closure of our estate, we were unable to 
measure internal succession but will look to review this in the coming year.* 

This has not been 
measured in 2020 
due to COVID-19

Cross-functional development is one of the reasons our teams love Whitbread; 
it enabled growth and development within a business they know. We remain 
committed to providing these opportunities throughout Whitbread for our internal 
teams; however, during the previous year we were unable to measure this. We will 
be reviewing this in the coming year.*

In progress

Listening to our colleagues has been fundamental to our COVID-19 response. 
Dialling up our listening activities in response to the pace of change and level 
of restrictions has ensured everyone remains engaged in our approach. 
More detail on how we've engaged our teams this year can be found in the 
Group HR Director’s review.

In progress

Supporting our colleagues’ wellbeing has never been more important than in 
the context of COVID-19. See the Group HR Director’s review for more detail.

53

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21  
FORCE FOR GOOD CONTINUED

COMMUNITY

Making a meaningful contribution  
to the customers and communities 
we serve.

PROGRESS AGAINST  
TARGETS IN 2020/21

FORCE FOR GOOD  
UPDATE 2020/21

TARGET

For every new site 
we will donate our 
time to actively 
supporting local 
community activity

We will raise £20m 
for GOSH

100 
hours

Number of 
approximate hours 
donated across 5 sites

£18.3m+

Total raised to date

Due to the pandemic only limited community activity could take place for the 
five new sites opened, hitting 100 hours for this year. 

Due to restricted movement across the country we paused our physical 
community activities at new site openings. However, we have channelled that 
community spirit into our response to COVID-19 across our estate; donating 
hundreds of tonnes of foods to those in need from our sites and distribution 
centres and supporting essential workers at our hotels.

In 2020/21 we experienced a challenging year, much like everyone else. However, 
through our generous guests and team members we were still able to raise 
a significant amount of money for Great Ormond Street Hospital Charity. 
Team members across the country undertook a number of activities to support 
our charity partner; from running marathons up and down closed hotel and 
restaurant corridors and climbing the equivalent of Everest in hotel stairs to fun 
runs outside.

We are proud to be a Peas Please Pledger and will be working hard to continue to 
offer two portions of vegetables with every main meal, through a number of ways; 
through complete vegetarian dishes, a choice of two vegetable sides and/or 
‘hidden’ or additional portions of veg incorporated into the main meal.

In progress

We will strive to 
be a leader in our 
sector for delicious, 
appealing and healthier 
children’s food

Public Health England 
20% Sugar Reduction 

31.2% and 33.9% 
achieved in applicable 
categories

We are delighted to have achieved an average of 31.2% sugar reduction in 
puddings in Beefeater and a 33.9% reduction in Brewers Fayre against a baseline 
of 2015 as part of Public Health England’s sugar reduction programme. We will 
continue to do more work to make further reductions as part of the holistic 
reformulation programme.

Whitbread’s critical 
commodities 
accredited against 
robust standards

100%

for fish, whole shell 
eggs and beef

We were thrilled to have reached our whole shell egg target (100% cage free 
status on all whole shell eggs by the end of 2020) two years early and are 
working hard to meet our ingredient egg target by 2025 with 22% of our 2020/21 
ingredient egg requirement sourced from cage free hens. 100% of our raw beef 
range is produced to a recognised farm assurance scheme in its country of origin 
such as Red Tractor. 

In addition, we have retained our MSC 100% status for 2021 and our Business 
Benchmark on Farm Animal Welfare (BBFAW) 2020 tier 2 rating. 

We are delighted to have become BCI members this year, creating a unique 
partnership to support our laundered cotton. This year we will be working hard 
to ensure 100% of our cotton is supporting sustainable farming through the 
BCI platform.

Last year, we became Roundtable on Sustainable Palm Oil (RSPO) members 
to support our journey to sustainable palm oil. We require all suppliers of ours 
to support sustainable palm oil and will be continuing this journey this year.

100% of our suppliers 
risk assessed against 
Force for Good criteria

100%

of supplies risk 
assessed

We have a robust responsible sourcing programme that is integrated in how we 
manage our supply chain. This ensures that no suppliers can work with Whitbread 
without completing our risk assessment questions on Force for Good on our 
supplier management system.

54

Whitbread Annual Report and Accounts 2020/21  
RESPONSIBILITY

Always operating in a way  
that respects people and the planet.

TARGET

PROGRESS AGAINST  
TARGETS IN 2020/21

FORCE FOR GOOD  
UPDATE 2020/21

We will eliminate 
unnecessary* single-
use plastic by 2025

In progress

We will cut food waste 
by 50% by 2030

63.4%

reduction 

This year we have had to focus on ensuring the safety of our teams and our guests 
during the pandemic, and this includes preventing the spread wherever possible. 
Like many industries we recognise that this has meant, in some cases, an increase in 
single-use plastic where it is necessary and safer to do so for our teams to prevent 
the spread of COVID-19. However, this has not stopped us in the good work we are 
continuing to do. We completed the mapping of single-use plastics in our business 
and continue to seek out projects that reduce or remove unnecessary single-use 
plastic. We’re unwavering on this ambition and continue to seek innovative ways 
to do this in partnership with our operations team and our suppliers. 

In 2020, we reduced our food waste by 63.4% from a 2018 baseline year. 

Whilst this was not a typical year due to lockdown restrictions, we adapted our 
menu offerings to maximise the usage of committed stock both in our freezer 
stores and with our suppliers, and we opened our restaurants in July 2020 with 
a reduced menu to maximise usage of ingredients within our current store 
cupboard. Not only this, but we avoided over 300 tonnes of food waste generation 
by donating to charity partners across the UK. 

We will become net 
zero† for carbon 
emissions by 2040

61.2%

scope 1 and 2 intensity 
reduction from the 
2016/17 baseline year

During 2020, we focused on using our remote building management system (BMS) 
control to enable energy reductions without the need to visit sites. Through this 
control we reduced the runtime of assets in unoccupied sites, saving energy whilst 
also extending the lifecycle of those assets. In addition, we used our energy 
management software, during both trading and non-trading periods, to monitor 
and target sites to optimise energy consumption. We have seen a reduction in our 
scope 1 and 2 carbon intensity by 35.6% from the previous year due to site closures 
and these efficiency measures. We have also reviewed our target and brought 
forward our net zero commitment to 2040 from our original 2050 target. 

In progress

We will minimise water 
use across our business 
and champion water 
stewardship within 
high-risk areas

During 2020, we have focused our efforts on gathering data to support risk 
evaluation, to pinpoint reduction in high-risk areas in terms of total water 
availability and ensuring equitable water use. This risk evaluation incorporates 
data from rainfall, population change, together with instances of flood and 
drought. In these areas we can then focus our championship of water stewardship. 

We have continued to manage water responsibly by the installation of showers 
instead of baths in new builds, along with low flow shower heads, dual flush toilets, 
customer towel re-use messaging and increased data quality for leak detection 
and fixes. The site closures due to the pandemic presented a great opportunity 
to identify and resolve leaks we may not otherwise have found, which saved the 
equivalent of over 11 Olympic size swimming pools of water.

We will not send 

any waste to landfill 99.96%

of our total 
operational waste 
diverted from landfill

In these current, extraordinary times we unfortunately had no option but to 
send a very small proportion (0.10%) of our non-recyclable waste to landfill. 
This was due to a limited number of disposal points being open during the 
pandemic. We expect this situation to improve once restrictions are gradually 
lifted with sites becoming available once again. 

*  Whitbread defines unnecessary single-use plastic as that which is unnecessary for food safety purposes, which is used instantaneously as a one-off application and 

whose removal would not lead to unintended negative environmental consequences, such as increased waste or CO2 emissions. 

†  Scope 1 and 2 emissions.

55

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21  
STAKEHOLDER ENGAGEMENT

Engaging with our stakeholders

Stakeholder engagement 
is a key focus for Whitbread, 
and it’s something that runs 
throughout the different 
levels of the Group, not just 
at Board level.

We ensure that we have open 
communication with our 
various stakeholder groups, 
creating a mutually beneficial 
relationship, and we use 
information gained through 
these relationships to make 
informed judgements when 
making key decisions. 

This section provides some 
insight into the different 
stakeholder groups that 
the Group engages with 
on a regular basis, how we 
usually engage with them, 
and how that engagement 
ensures that their interests 
are considered in the Group’s 
strategy and decision making. 

EMPLOYEES

CUSTOMERS

Our team members are vital to 
the successful operation of our 
business, so it’s of vital 
importance that the Group 
regularly engages with them to 
ensure we understand their needs 
and to make sure they feel 
confident and cared for. 

We welcome millions of customers 
every year, so it’s vital that we 
constantly respond to their 
changing needs and wants to 
keep a strong relationship 
with them.

INVESTORS/ 
SHAREHOLDERS

The Board is committed to 
ensuring that there is sufficient 
and effective communication 
and engagement between the 
Group and its investors. 

SUPPLIERS

COMMUNITY

PENSION TRUSTEES

LENDERS

Supplier engagement is extremely 

Whitbread has a key Force for Good 

Whitbread is committed to 

Whitbread keeps a regular 

important to Whitbread to build 

commitment to make a meaningful 

maintaining its positive and 

dialogue with our key lenders 

relationships and ensure security 

impact on our communities. 

constructive relationship with the 

on operational and strategic 

of supply. We also undertake 

Engaging communities and local 

pension scheme Trustee and to 

financing requirements. 

significant due diligence on our 

stakeholders when acquiring and 

ensuring security of members’ 

The Board has identified our 

supply chains to ensure suppliers 

planning new sites is an important 

benefits in the pension scheme.

key lenders as our syndicate of 

are working in line with our 

way to introduce the business to 

minimum standards. 

a community that may not know 

our key values. 

Key focuses
 › Health and safety
 › Mental wellbeing
 › Diversity and inclusion
 › Fair opportunities
 › Pay and reward
 › Development and progression

Key focuses
 › Health and safety
 › Healthier choices
 › Cleanliness
 › Competitiveness

Key focuses
 › Long-term sustainability 

of the Company

 › Financial performance 

and growth

Key focuses

Key focuses

Key focuses

Key focuses

 › Compliance with our minimum 

 › For every new site we open, 

 › Pension scheme funding

 › To engage with our lenders 

we give each team member 

 ›

Investment Strategy 

regarding:

three dedicated hours to 

 › Communications to pension 

 – current performance and 

standards, including our 

Responsible Sourcing, 

Animal Welfare and 

environmental policies. 

volunteer to a local community 

scheme members 

project of their choosing. 

 › Building supplier relationships 

 › We aim to raise significant funds 

that nurture an open and honest 

for the Great Ormond Street 

environment to work 

Hospital Charity.

collaboratively to deliver goods 

 › Providing healthier choices for 

and services to our business. 

our customers, with reduced salt, 

 › Security of supply through 

sugar and calories in the dishes 

robust supplier relationships. 

we serve.

banks that participate within our 

revolving credit facility, our Bond 

holders, who hold our 2015 and 

2021 Bonds and our private 

placement note holders. 

financing strategy;

 – the nature and quantum 

of debt and level of 

liquidity and financing the 

Company needs; 

 – the timing of any refinancing; 

 – the support and product 

offerings that the lenders 

and

provide.

 › To align the Group's 

financing activities with its 

Green Framework.

How we engage at Board and 
Executive Committee level
 › Executive Committee members 

How we engage at Board and 
Executive Committee level
 › Members of the Board and 

chair the Employee and 
Workplace/H&S forums which 
allows them to hear the feedback 
first hand. 

 › The Group HR Director provides 

the Board with reports on 
the key focus areas and 
employee engagement.

 › Executive-sponsored diversity 
and inclusion programmes

How we engage across the Group
 › Employee Forum – the forum was 
established as a formal workforce 
advisory panel to the Board. 
It has acted as the formal 
collective consultation partner 
during organisational changes, 
proposing changes and 
alternatives where it thinks 
it necessary. 

 › Workplace forum/COVID-19 H&S 
forum – focuses on improving 
the working environment and 
ensuring it’s a safe place to work.

 › Speaking Out lines – allow 

employees to raise concerns 
confidently and anonymously.
 › Pulse survey – this allowed the 

Company to get a sense of how 
employees are feeling after 
a turbulent year.

56

Executive Committee visit sites 
and stay in our hotels in order to 
gather real life feedback on how 
customers feel about our hotels 
and restaurants. We hope for this 
to resume post COVID-19. 

 › The Board receives presentations 
and monthly data on customer 
feedback.

How we engage across the Group
 › We review key customer and 

How we engage at Board and 
Executive Committee level
 › The CEO and FD hold meetings 

with institutional investors 
following full-year and interim 
results, and report back to 
the Board. 

 › The Chairman, CEO, FD and 

Company Secretary meet with 
investors on request and as part 
of a programme of engagement. 

 › The Board receives updates 

on the views of major 
shareholders from the 
Company’s brokers.

brand performance metrics every 
week to understand how our 
guests are feeling about 
our brands. 

 › We send Guest Satisfaction 

 › Full-year and interim results 

presentations.

 › The annual general meeting 
and other general meetings.
 › Consultations are held with 

Survey emails to guests after 
they have used our hotel brands 
to ask specific questions on their 
experiences. This enables us to 
make changes to delight them 
even more. 

 › The website is regularly reviewed 
and updated, and investment is 
made into strong advertising 
campaigns to ensure our 
guests are up to date with any 
exciting news. 

investors and major shareholders 
when necessary. 

How we engage across the Group
 › The Whitbread website and 

Annual Report and Accounts.
 › Electronic communications with 

shareholders.

 › Online share portal.
 › The Investor Relations team 

holds regular investor meetings 
and is in regular contact with 
investors and shareholders.
 › UK Shareholder Association 

events. 

How we engage at Board and 

How we engage at Board and 

How we engage at Board and 

How we engage at Board and 

Executive Committee level

 › Attendance at the Annual 

Executive Committee level

Executive Committee level

Executive Committee level

 › The Company Secretary is head 

 › The Group FD attends a Trustee 

 › Once a year the CEO and FD 

Whitbread Supplier Conference.

of the Force for Good 

meeting annually to present, and 

meet the key lenders within 

programme, so regularly updates 

answer questions on, the 

the revolving credit facility to 

the Board and Executive 

Company’s annual results and its 

discuss the annual results and 

Committee. 

ability to meet its obligations to 

business performance. 

the pension scheme.

 › Quarterly or biannual meetings 

How we engage across the Group

 › The Group FD regularly interacts 

How we engage across the Group

with key strategic suppliers.

 › When acquiring new sites and 

with the Chair of Trustees. 

 › The Group has introduced 

How we engage across the Group

 › Annual Whitbread Supplier 

Conference.

 › Continuous engagement 

with strategic suppliers on 

our Responsible Sourcing 

programme.

planning permission we work 

closely with the local Council 

planning officers and expert 

 › A Company representative 

How we engage across the Group

dialogue with our Bond 

Holders with a fixed income 

call after the 2021 annual 

consultants. We also engage 

attends the Trustee’s Benefit 

results presentation. 

with established groups, local 

Sub-Committee and the Funding 

 › Our Director of Financial 

residents and businesses, and 

& Investment Sub-Committee 

Reporting & Control is in regular 

keep the neighbours updated 

meetings. Attendance at the 

contact with our banks’ 

on the construction progress.

latter enables an understanding 

relationship teams, discussing 

 › When a new site is close to 

completion we work with 

of any investment changes 

that are planned and can 

Jobcentre Plus to communicate 

provide a Company view 

the new job opportunities to the 

where appropriate.

local community. 

 › Fundraising for GOSH.

operational and strategic 

financing requirements, and 

our Treasury team engages 

to manage the Group's 

operational requirements. 

 › We continue to monitor and 

discuss with the banks their 

strategy and ability to lend 

to the Group in the future and any 

changes that may impact this. 

Whitbread Annual Report and Accounts 2020/21Our team members are vital to 

We welcome millions of customers 

the successful operation of our 

every year, so it’s vital that we 

business, so it’s of vital 

constantly respond to their 

importance that the Group 

changing needs and wants to 

regularly engages with them to 

keep a strong relationship 

ensure we understand their needs 

with them.

The Board is committed to 

ensuring that there is sufficient 

and effective communication 

and engagement between the 

Group and its investors. 

INVESTORS/ 

SHAREHOLDERS

and to make sure they feel 

confident and cared for. 

Key focuses

 › Health and safety

 › Mental wellbeing

 › Diversity and inclusion

 › Fair opportunities

 › Pay and reward

 › Development and progression

Key focuses

 › Health and safety

 › Healthier choices

 › Cleanliness

 › Competitiveness

Key focuses

 › Long-term sustainability 

of the Company

 › Financial performance 

and growth

How we engage at Board and 

How we engage at Board and 

How we engage at Board and 

Executive Committee level

Executive Committee level

Executive Committee level

 › Executive Committee members 

 › Members of the Board and 

 › The CEO and FD hold meetings 

chair the Employee and 

Executive Committee visit sites 

with institutional investors 

Workplace/H&S forums which 

and stay in our hotels in order to 

following full-year and interim 

allows them to hear the feedback 

gather real life feedback on how 

results, and report back to 

first hand. 

customers feel about our hotels 

the Board. 

 › The Group HR Director provides 

and restaurants. We hope for this 

 › The Chairman, CEO, FD and 

the Board with reports on 

the key focus areas and 

employee engagement.

to resume post COVID-19. 

Company Secretary meet with 

 › The Board receives presentations 

investors on request and as part 

and monthly data on customer 

of a programme of engagement. 

 › Executive-sponsored diversity 

feedback.

 › The Board receives updates 

and inclusion programmes

How we engage across the Group

 › We review key customer and 

How we engage across the Group

on the views of major 

shareholders from the 

Company’s brokers.

 › Employee Forum – the forum was 

brand performance metrics every 

 › Full-year and interim results 

established as a formal workforce 

week to understand how our 

presentations.

advisory panel to the Board. 

guests are feeling about 

It has acted as the formal 

our brands. 

 › The annual general meeting 

and other general meetings.

collective consultation partner 

 › We send Guest Satisfaction 

 › Consultations are held with 

during organisational changes, 

Survey emails to guests after 

investors and major shareholders 

proposing changes and 

alternatives where it thinks 

it necessary. 

they have used our hotel brands 

when necessary. 

to ask specific questions on their 

experiences. This enables us to 

How we engage across the Group

 › Workplace forum/COVID-19 H&S 

make changes to delight them 

 › The Whitbread website and 

forum – focuses on improving 

even more. 

Annual Report and Accounts.

the working environment and 

 › The website is regularly reviewed 

 › Electronic communications with 

ensuring it’s a safe place to work.

and updated, and investment is 

shareholders.

 › Speaking Out lines – allow 

made into strong advertising 

 › Online share portal.

employees to raise concerns 

confidently and anonymously.

campaigns to ensure our 

 › The Investor Relations team 

guests are up to date with any 

holds regular investor meetings 

 › Pulse survey – this allowed the 

exciting news. 

Company to get a sense of how 

employees are feeling after 

a turbulent year.

and is in regular contact with 

investors and shareholders.

 › UK Shareholder Association 

events. 

EMPLOYEES

CUSTOMERS

SUPPLIERS

COMMUNITY

PENSION TRUSTEES

LENDERS

Supplier engagement is extremely 
important to Whitbread to build 
relationships and ensure security 
of supply. We also undertake 
significant due diligence on our 
supply chains to ensure suppliers 
are working in line with our 
minimum standards. 

Whitbread has a key Force for Good 
commitment to make a meaningful 
impact on our communities. 
Engaging communities and local 
stakeholders when acquiring and 
planning new sites is an important 
way to introduce the business to 
a community that may not know 
our key values. 

Whitbread is committed to 
maintaining its positive and 
constructive relationship with the 
pension scheme Trustee and to 
ensuring security of members’ 
benefits in the pension scheme.

Key focuses
 › Compliance with our minimum 

standards, including our 
Responsible Sourcing, 
Animal Welfare and 
environmental policies. 

 › Building supplier relationships 

that nurture an open and honest 
environment to work 
collaboratively to deliver goods 
and services to our business. 

 › Security of supply through 

robust supplier relationships. 

Key focuses
 › For every new site we open, 
we give each team member 
three dedicated hours to 
volunteer to a local community 
project of their choosing. 

 › We aim to raise significant funds 
for the Great Ormond Street 
Hospital Charity.

 › Providing healthier choices for 

our customers, with reduced salt, 
sugar and calories in the dishes 
we serve.

Key focuses
 › Pension scheme funding
 ›
Investment Strategy 
 › Communications to pension 

scheme members 

How we engage at Board and 
Executive Committee level
 › Attendance at the Annual 

Whitbread Supplier Conference.

How we engage across the Group
 › Annual Whitbread Supplier 

Conference.

 › Quarterly or biannual meetings 
with key strategic suppliers.

 › Continuous engagement 

with strategic suppliers on 
our Responsible Sourcing 
programme.

How we engage at Board and 
Executive Committee level
 › The Company Secretary is head 

of the Force for Good 
programme, so regularly updates 
the Board and Executive 
Committee. 

How we engage across the Group
 › When acquiring new sites and 
planning permission we work 
closely with the local Council 
planning officers and expert 
consultants. We also engage 
with established groups, local 
residents and businesses, and 
keep the neighbours updated 
on the construction progress.

 › When a new site is close to 
completion we work with 
Jobcentre Plus to communicate 
the new job opportunities to the 
local community. 

 › Fundraising for GOSH.

How we engage at Board and 
Executive Committee level
 › The Group FD attends a Trustee 
meeting annually to present, and 
answer questions on, the 
Company’s annual results and its 
ability to meet its obligations to 
the pension scheme.

 › The Group FD regularly interacts 

with the Chair of Trustees. 

How we engage across the Group
 › A Company representative 

attends the Trustee’s Benefit 
Sub-Committee and the Funding 
& Investment Sub-Committee 
meetings. Attendance at the 
latter enables an understanding 
of any investment changes 
that are planned and can 
provide a Company view 
where appropriate.

Whitbread keeps a regular 
dialogue with our key lenders 
on operational and strategic 
financing requirements. 
The Board has identified our 
key lenders as our syndicate of 
banks that participate within our 
revolving credit facility, our Bond 
holders, who hold our 2015 and 
2021 Bonds and our private 
placement note holders. 

Key focuses
 › To engage with our lenders 

regarding:
 – current performance and 

financing strategy;

 – the nature and quantum 

of debt and level of 
liquidity and financing the 
Company needs; 

 – the timing of any refinancing; 

and

 – the support and product 
offerings that the lenders 
provide.

 › To align the Group's 

financing activities with its 
Green Framework.

How we engage at Board and 
Executive Committee level
 › Once a year the CEO and FD 
meet the key lenders within 
the revolving credit facility to 
discuss the annual results and 
business performance. 

How we engage across the Group
 › The Group has introduced 
dialogue with our Bond 
Holders with a fixed income 
call after the 2021 annual 
results presentation. 
 › Our Director of Financial 

Reporting & Control is in regular 
contact with our banks’ 
relationship teams, discussing 
operational and strategic 
financing requirements, and 
our Treasury team engages 
to manage the Group's 
operational requirements. 
 › We continue to monitor and 
discuss with the banks their 
strategy and ability to lend 
to the Group in the future and any 
changes that may impact this. 

57

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21STAKEHOLDER ENGAGEMENT CONTINUED

Non-financial information statement

As the UK’s largest hotel company, we have a responsibility to focus and lead on our most important people, social and 
environmental issues which is why one of our Force for Good commitments is to ensure we always do business in the right way. 
We aim to comply with the new non-financial reporting requirements contained in sections 414CA and 414CB of the Companies 
Act 2006. The below table, and the information it refers to, is intended to help stakeholders understand our position on these 
key non-financial matters. Further information on the various policies mentioned below and throughout the report can be found 
on our website at www.whitbread.co.uk

Reporting requirement

Anti-corruption and anti-bribery

Policies and standards which  
govern our approach

 › Anti-Bribery Policy
 › Code of conduct

Employees

 › Gender Pay Gap Report
 › Health and Safety Policy – Statement of Intent
 › Speaking Out Policy

Corporate Social Responsibility 

Sustainability reporting 
 › 2020/21 Environmental, Social & Governance 

See for additional information

 › Corporate governance, pages 78 and 79

 › Group HR Director’s review, page 44
 › Force for Good, pages 48 to 55, and sections 

highlighted with Force for Good logos

 › Audit Committee report, page 82

 › Force for Good, pages 48 to 55, and sections 
highlighted with the Force for Good logos, 
in particular our Force for Good targets

 › Group HR Director’s review, pages 42 to 47
 › Force for Good, pages 48 to 55, and sections 

highlighted with Force for Good logos

 › Corporate governance, page 78

Report

 › TCFD reporting 
 › SASB reporting 
 › CDP reporting 

Environmental policies 
 › Premier Inn Environment Policy
 › Restaurants Environment Policy 

Responsible Sourcing Policy 
 › Responsible Sourcing – Soy Policy 
 › Responsible Sourcing – Cotton Policy
 › Responsible Sourcing – Cocoa Policy 
 › Responsible Sourcing – Sugar Policy 
 › Responsible Sourcing – Meat Policy 
 › Responsible Sourcing – Palm Oil Policy 
 › Responsible Sourcing – Timber Policy 
 › Whitbread Responsible Sourcing – Packing Policy 
 › Whitbread Responsible Sourcing Policy 2020 

Animal Welfare
 › Egg Track Report 2020 
 › Dairy Policy 2020 
 › Laying Hen Policy 2020 
 › Lamb Welfare Policy 2020 
 › Poultry Welfare Policy 
 › Animal Welfare Policy 
 › Beef Welfare Policy 
 › Pig Meat Welfare Policy 
 › Fish Policy 

 › Human Rights Policy
 › Disability Awareness 
 › Equal Opportunities 
 › Human Trafficking Positioning Statement 
 › Modern Slavery Statement 2019/2020

 › Customer Privacy Policy
 › Data Protection Policy
 › Employee Privacy Policy

Human rights

Privacy

Social matters

 › Gender Pay Gap Report
 › Responsible Sourcing Policy
 › Diversity and Inclusion statement

 › Group HR Director’s review, pages 42 to 47
 › Force for Good, pages 48 to 55, and sections 

highlighted with Force for Good logos

Description of principal risks and impact of business activity

Description of the business model

Non-financial performance indicators 

 › Principal risks and uncertainties, pages 62 to 66
 › COVID-19, pages 4 and 5

 › Our business model, pages 16 and 17

 › Our strategy at a glance, page 18 and 19

Diversity and Inclusion

As part of our diversity and inclusion commitments, we are undertaking regular reviews of our policies 
across Whitbread to ensure they are inclusive, particularly of under-represented groups.

58

Whitbread Annual Report and Accounts 2020/21Section 172 statement

In accordance with section 172 of 
the UK Companies Act 2006, in its 
decision making the Board considers 
the interests of the Group’s employees 
and other stakeholders. 

The Board understands the importance of taking into account 
the views of all stakeholders and considers the impact of the 
Company’s activities on the communities in which Whitbread 
operates, the environment and the Group’s reputation. In its 
decision making, the Board also considers what is most likely 
to promote the success of the Company for its stakeholders 
in the long term. 

Our directors understand the importance of their section 172 
duty to act in good faith to promote the success of the 
Company. When making decisions, the interests of any key 
relevant stakeholders will always be considered, including 
employees, suppliers, customers, investors, the community 
and the environment. 

Some examples of how the Board considers these groups 
during Board meetings and discussions include the following:

 › As part of the monthly Key Performance Indicators 
(KPI) pack, the Board considers data relating to 
customer feedback and team retention, as well as data 
on shareholders.

 › The Group Finance Director’s report gives details on 
recent shareholder, lenders and Pension Trustees 
discussions, and qualitative feedback on specific concerns.

 › The Group HR Director’s report provides detail of relevant 

employee-related matters.

 › The General Counsel’s report contains an update of key 
developments on the Force for Good agenda, including 
work in the community, charitable fundraising, the 
environment, plastics and food waste.

 › The Chief Executive’s report gives details of any relevant 

Government or supplier interaction.

 › Board debate on possible mergers and acquisitions 

include wider impact assessments, considering issues 
such as integration with the current business, management 
capabilities, and the ability of our supply chain to react 
with the plan. 

The Board also takes into consideration the long-term 
consequences for both the Company and its stakeholders 
when making these decisions, making sure the Company 
conducts its business in a fair way, protecting its reputation 
and external relationships. 

This section provides some examples of decisions taken by 
the Board this year, and how stakeholder views and interests, 
as well as other section 172 considerations, have been taken 
into account in its decision making. 

  Read more about our stakeholder engagement on pages 

56 and 57

59

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21SECTION 172 STATEMENT CONTINUED

COVID-19 

The Group’s response to the COVID-19 pandemic was the 
Board’s biggest focus last year. There were a number of big 
decisions made in relation to this, each affecting different 
key stakeholders.

1

Shareholders
The rights issue
The Board agreed to undertake a fully pre-emptive rights 
issue in order to help keep the Company’s balance sheet 
strong and ensure that the Company emerged from the 
pandemic strongly, in a position to make acquisitions where 
opportunities arose. The long-term success of the Company 
was a big focus of this decision, but so too were the 
shareholders. The fact that it was a fully pre-emptive rights 
issue allowed all shareholders to participate, including 
retail shareholders, and this was an important part of the 
decision to proceed in this way. 

Full-year/half-year results
The Board ensured the full impact of COVID-19 on the 
business and the Company response to the pandemic were 
fully disclosed in the full- and half-year results. 

Dividend payments
Unfortunately it has been necessary to temporarily stop 
making dividend payments under the covenant waiver and 
as the Company navigates the pandemic. 

Long-term success of the Company Remuneration
The Board made a number of remuneration decisions to 
help the Company’s financial position during the pandemic, 
including director and management pay cuts, and agreeing 
not to adjust profits for COVID-19 when reviewing 
performance for the 2020/21 incentive payments. 

Spending cuts
The Board supported significant cash management measures, 
including the cutting of all discretionary spend and the removal 
of the 2020 dividend payment, to keep the Company’s financial 
position as strong as possible during uncertain times. 

60

2

Employees 
Job Retention Scheme payments 
The Board supported the decision to top up payments 
to furloughed employees above what the Company 
could reclaim from the Government, because the Board 
understood the importance of supporting our team members 
through an extremely hard year for the hospitality sector. 
Members of the Board and the Executive Committee agreed 
to a temporary reduction in pay.

Health and safety measures
The Board was fully briefed on and supportive of the 
Company’s increased hygiene and social distancing measures 
during the reopening of the business, both at sites and the 
Support Centre, to ensure the safety of our employees. 

Welfare
The Board regularly discussed the welfare of our teams, 
both the pressures on those working and the circumstances 
of those on furlough, and ensured that support would be 
provided where necessary. The Board also supported the 
Group’s push on mental health wellbeing and awareness, 
which was a big focus last year. 

Restructures
During discussions on the possible restructuring of the 
Support Centre and Operations, the Board carefully 
considered the impact on affected staff.

'Our Voice' network

A network consisting of team members from across the 
business who help to have a two-way conversation with 
senior leaders about shaping business plans and 
influencing decisions. 

 For more information, see pages 42 to 47.

3

Customers 
Health and safety measures 
The Board was fully briefed on and supportive of the Group’s 
increased hygiene, cleaning and social distancing measures 
during the reopening of the business to ensure the safety of 
our customers when they visited our hotels and restaurants. 

Refunds
The Board supported the decision to allow a full refund to 
customers during the pandemic, regardless of which rate 
they had booked, in order to ensure the Group’s good 
relationship with customers continued.

Whitbread Annual Report and Accounts 2020/214

FORCE FOR GOOD

Whitbread’s Force for Good programme is regularly discussed 
by the Board. 

Community 
NHS and key workers 
The Board supported the decision to keep 39 hotels open 
during the initial lockdown for NHS workers, to ensure the 
Group was doing what it could to help with the direct 
COVID-19 response. We have continued to keep hotels 
open for NHS and key workers ensuring we align with UK 
Government guidance, local restrictions and levels of demand.

5

Suppliers 
Payments 
The Board was mindful of the situation the Group’s suppliers 
were in following the pandemic and also Brexit, and continued 
prompt payments where possible to support them.

6

Lenders and Pensions Trustees
The Board was fully updated on the negotiations and the 
support that it received from both the Pension Trustees and 
our syndicate of Banks in reaching agreements around the 
covenant waivers that existed on our Pension Fund and 
revolving credit facility. Later in the year the Board was further 
updated on the support provided by our Banks with the 
refinancing and extension of the revolving credit facility and 
issuance of Green Bond.

7

Government
Lockdown and Job Retention Scheme implications
Members of the Board worked closely with the UK Government 
advisers, policy makers and regulators during the pandemic, and 
actively contributed to decisions and debate on the implications 
of lockdown and furlough on the hospitality industry. 

1

Environment
During the year, the Board approved more ambitious Force for 
Good targets, including a carbon reduction target of net zero 
by 2040, together with targets to eliminate single-use plastics 
and reduce food waste. 

2

Community
The Board approved the donation of 500,000 meals to 
food banks in the UK (via FareShare), and has continued the 
Company’s relationship with GOSH, with significant sums 
being raised year on year. 

3

Opportunity
The Board has approved our eight Diversity and Inclusion 
commitments, including a target to have greater diversity in our 
leadership population, with targets of 8% ethnic minority and 
40% female representation in our top 100 by the end of 2023.

Further information about our stakeholders and how 
the Board has discharged its duties having regard to the 
provisions of the UK Corporate Governance Code is available 
throughout this report and, in particular, in the stakeholder 
engagement section on pages 56 and 57, and the corporate 
governance report on pages 70 to 79.

61

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21PRINCIPAL RISKS AND UNCERTAINTIES

Understanding and responding to risk

In the current environment an effective 
and robust risk management process 
is integral to our ability to achieve 
our strategic priorities. Our success is 
underpinned by our ability to identify, 
manage and mitigate risk within 
our business.

We understand that risk naturally arises from operational 
and strategic decisions taken throughout the Group. It is 
not something that we can avoid but it needs to be actively 
managed and harnessed in pursuit of our business objectives. 
The Board has ultimate responsibility for risk management 
throughout the Group and determines the nature and extent 
of the risks we are willing to take. 

Certain responsibilities, such as overseeing the systems 
of risk management and internal control, have been delegated 
by the Board to the Audit Committee, which completes 
an annual review of the effectiveness of these processes. 
Risk is managed proactively by the Executive Committee. 
Our individual business units complete an annual review of 
the risks relevant to the achievement of their strategic goals, 
while also taking into account key operational risks, which 
are updated regularly. 

A robust top-down risk assessment is completed to capture 
Board and Executive Committee views on the principal 
risks facing the Group and our related risk appetite. 
This enables us to keep up to date with changes in our risk 
profile and adapt as necessary. Actions required to manage 
these risks are monitored and reviewed on a regular basis.

Risk identification
We place high importance on the continual development and 
versatility of our risk management process. This ensures that 
we are able to effectively identify and evaluate risks which 
may affect our ability to achieve our objectives and strategy, 
and then introduce mitigations to reduce these to an 
acceptable level. 

Under revised working practices we have implemented 
a new risk working group which takes feeds from across 
the business, evaluates findings, and reports these directly to the 
Executive and Audit Committees. All principal risks are assigned 
to a member of the Executive Committee and this, combined 
with our robust three lines of defence model, helps to reinforce 
a tone of accountability throughout the business. Internal audit 
construct a risk-based work plan aligned to the principal risk 
register to provide assurance over our highest risk activities. 

Risk appetite
Risk appetite is defined as the level of risk we are willing to 
accept in pursuit of our strategic priorities. The level of risk 
acceptable for principal and emerging risks is assessed 
on an annual basis by the Executive Committee and Board 
members who define their risk appetite against key indicators 
including potential impact of risk, likelihood of risk and ability 
to reduce risk through mitigation. This ensures alignment 
between our view of acceptable risk exposure and the 
strategic priorities of the Group.

62

The Executive Committee communicates the appetite for risk 
to embed this within our ways of working. Risk appetite is 
considered when making strategic or operational decisions 
over new opportunities for the Group.

Emerging risks
Emerging risks are those which, while not immediate, have the 
potential to materialise over a longer period of time causing 
a significant impact on our business. 

Emerging risks may be new risks not previously identified, or 
changes to existing risks that are currently difficult to quantify. 
In order to identify emerging risks at the earliest opportunity, 
risk themes and trends from industry and professional bodies, 
and peer networks, are collated and reviewed at least annually 
by the Executive Committee and managed through the risk 
management framework as appropriate.

The collective area of environmental, social and governance 
(ESG) risk is considered an emerging risk for the Group. 
Key topics include the impacts of climate change, 
environmental management, working conditions, and 
compliance with relevant laws and regulations. Recent years 
have seen growing pressure and scrutiny across all sectors 
from customers, investors and Governments for businesses to 
behave in an increasingly sustainable manner, and to be more 
transparent in doing so. For Whitbread this means increased 
consideration as to how we can effectively and safely reduce 
water and energy usage, including sustainability targets when 
building and refurbishing properties, and maximising our 
reduction of single-use plastics across sites. We are also 
working towards publishing our first TCFD report on schedule 
in 2022 with many of the recommendations already in practice 
across the business see page 51 for details.

The last year has also highlighted the importance of social 
justice both within our immediate reach and on a global 
scale. We have an established diversity and inclusion 
programme with working groups meeting regularly to 
highlight any achievements or areas for improvement and 
providing routine updates to the wider business in order to 
ensure that these issues are at the forefront of our thinking 
and embedded within our working practices. 

COVID-19 response
COVID-19 has caused significant disruption to the operations 
and trading activities of the Group. Through remaining alert 
and responsive to the pandemic situation, both in the UK and 
overseas, we have worked to minimise impact and mitigate 
associated risk while at all times keeping the safety of our 
teams and guests firmly at the forefront of our thinking.

Throughout the year we have had limited trading, having 
temporarily closed and subsequently reopened our hotels 
and restaurants numerous times and are still operation under 
Government trading restrictions in both the UK and Germany. 
Across the business we work tirelessly to make sure that we are 
following up-to-date Government and best practice guidance, 
providing safety and peace of mind to our guests and staff at 
all times. Sites have robust existing hygiene standards that go 
above and beyond Government requirements and we have 
integrated COVID-19 standards into our regular health and 
safety monitoring to ensure continued compliance. We have 
updated our Support Centre sites to provide a COVID secure 
workplace for those needing to work from the office.

When Government restrictions are removed, there is a risk of 
supply chain disruption, especially around key product lines as 
demand exceeds supply. This could result in potential delays 
or inflationary pressures to secure products.

Whitbread Annual Report and Accounts 2020/21From a business perspective we have taken swift and decisive 
action, cutting all discretionary P&L spend, and restructuring 
head office and site level operations to create a lower cost 
base and more flexible operating model. Government support 
has been utilised where applicable, such as the Coronavirus 
Job Retention Scheme (‘furlough’), Eat Out to Help Out and 
business rates holiday in the UK, and Kurzarbeit in Germany. 
We have sought to strengthen our balance sheet. We have 
extended and amended our revolving credit facility to 
September 2023, securing covenant waivers until March 2023 
at which point new flexed targets will be tested for leverage 
and interest cover that taper down across the remaining 
tenure. We have also issued Green Bonds of seven- and 
ten-year duration which have no financial covenants, and have 
repaid our 2017 dated US private placement notes. We have 
similar waivers in place for an existing EBITDA-related 
covenant with the pension scheme to March 2022. At this test 
date if this covenant was breached Whitbread would be 
required to make whole the secondary funding target deficit. 

Despite the measures we have taken, the impact of the 
COVID-19 pandemic on the global economy and the operating 
activities of many businesses have resulted in a climate of 
considerable economic uncertainty. It is therefore unclear as 
to when our market, the business and its financial performance 
will return to its pre-pandemic position.

We are closely following Government announcements 
regarding reopening dates for hospitality in all our markets 
and developing plans to align with these, while being mindful 
that there is no certainty that these dates will not change. 
There is a risk that there may be depressed demand for some 
time and consumers may be reticent initially to return to public 
spaces such as pubs, restaurants and hotels. This may also 
include our team members, some of whom have been on 
furlough for a significant period of time.

We recognise that going forward as COVID-19 mutates and 
new variants emerge it is likely that the virus will become more 
endemic in nature. We are confident in our ability to safely and 
efficiently close and open sites as required, provide enhanced 
communications and safety procedures, and our new flexible 
resilient business model. We will harness the lessons learned 
in the past year as we continue to navigate and evaluate the 
ongoing impact of COVID-19, working to identify and mitigate 
associated risks such as the structural shifts detailed in the 
principal risk table that follows at the earliest opportunity. 
It is this ability that will allow us to remain a resilient business 
best placed to achieve our strategic goals.

Current COVID-19 associated risks and mitigations are 
included within the principal risks table overleaf.

UK withdrawal from the European Union
The UK exited the EU on 31 January 2020 (‘Brexit’). 
The influence of COVID-19 on current trading and operational 
conditions means that the true impact of Brexit is unlikely 
to have been realised at this point, including the impact on 
restricted access to European labour resources, inflation and 
the supply of goods. We anticipate that as sites reopen and 
operational demand returns to normal there is likely to be an 
increase in the Group’s logistical and administrative burden. 
We have been proactive in seeking to address this early by 
setting up a new warehouse in Germany giving us the option 
to route products used for construction and operation of 
hotels directly into the German market rather than via the UK. 
Warehousing and local suppliers of food and drink produce 
and consumables have also been sourced in Ireland and 
Northern Ireland to help minimise delays and administrative 
burden caused by additional requirements when exporting 
from the UK.

RISK MANAGEMENT FRAMEWORK

BOARD

AUDIT COMMITTEE

I

I

N
O
T
A
L
A
C
S
E
D
N
A
G
N
T
R
O
P
E
R
T
N
E
M
E
G
A
N
A
M
K
S
R

I

Accountable for strategic risk management, 
including the assessment of risk appetite, and 
ensuring a sound system of internal control and 
risk management is in place 

Oversight and challenge of the  
effectiveness of risk management and  
mitigating controls

 Read more – pages 72 and 73

 Read more – pages 80 to 84

EXECUTIVE COMMITTEE

INTERNAL AUDIT

Review, challenge and approval of Group risks

Coordination and analysis

 Read more – page 74

 Read more – pages 82 to 83

I

I

S
N
O
T
A
C
N
U
M
M
O
C
D
N
A
T
H
G
S
R
E
V
O
Y
G
E
T
A
R
T
S

I

,

,

E
C
N
A
N
R
E
V
O
G

63

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21 
 
 
 
 
 
 
 
PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

PRINCIPAL RISKS

Strategic 
priorities Risk

Pandemic
Reoccurring waves of COVID-19 
infection with local or national 
lockdowns, a move towards a more 
endemic nature of the COVID-19 virus 
with continued social distancing 
measures and annual vaccinations, 
or any new pandemic such events 
could impact health and safety risks 
to guests and employees. Increased risk 
of greater tax burden following the end 
of Government support packages.

Risk of longer-term decline in returns 
and cash flow, pressures on Whitbread’s 
balance sheet, including the value 
of Whitbread’s property assets, the 
revolving credit facility covenants tests, 
requiring us to extend existing waivers 
or arrange alternative funding, and the 
pension covenant test requiring us to 
extend existing waivers or make whole 
the Pension funds secondary funding 
target deficit.

Movement 
vs prior 
year

Risk 
appetite Key mitigations

N/A

 › Safeguarding our guests and team members is our 
priority, with COVID-secure standards and related 
training programmes implemented across all brands 
along with regular monitoring to ensure compliance 
with Government guidelines.

 › We continue to optimise Government support packages, 
taking advantage of the business rates holiday which has 
saved the business c£120m in the year and will save c£40m 
in the year ahead. We still have employees in the UK on 
temporary furlough and have similar support available 
in Germany under the Kurzarbeit scheme.

 › We perform extensive scenario modelling to assess the 

impact of the pandemic changes on our financial facilities, 
borrowing costs and balance sheet. This allows us to make 
informed decisions ahead of time to maintain headroom.

 › Rigorous capital and cost controls are in place across the 
business to ensure we can react to the level of demand in 
the market. 

 › We have retained good liquidity through a rights issue in 

June 2020, the issuance of a Green Bond in February 2021 
and the extension to our revolving credit facility. Where our 
financing arrangements contain financial covenants we have 
obtained extended waivers, including with our pension fund, 
as detailed above.

 › No dividend has been declared in order to retain cash and 

as a requirement of the financing covenant waivers.

Worsening economic climate
The continued economic decline in the 
UK and Germany, including the impact 
from Brexit, resulting in prolonged 
downturn in demand, public and 
consumer confidence, an increase in 
cost base inflation and supply chain 
disruption. In order to fund the potential 
declining cash flows there would be 
an increasing quantum and cost of 
borrowing resulting in strain on our 
balance sheet strength.

Increased 
due to 
economic 
uncertainty 
and 
disruption 
caused by 
COVID-19.

N/A

 › There is a rigorous business planning process in place which 

considers many scenarios with appropriate responses. 

 › We have updated our supplier base to include more local 
suppliers and opened new warehousing in Germany to 
minimise supply chain disruption.

 › We continue to make good progress with our 

efficiency programme with discretionary spend and maintain 
rigorous discipline over our capital and cost spend in the UK.

 › We currently have a strong balance sheet with substantial 
liquidity and a large freehold property base giving us the 
option to enter into sale and leaseback agreements 
if required.

Cyber and data security
Cyber and data security remains a key 
risk as technology and third-party 
cloud-based services continue to be 
subject to the threat of cyber attacks. 
A data breach or attack resulting in 
operational disruption could reduce the 
effectiveness of our systems. This in 
turn could result in loss of income, loss 
of financial, customer or employee data, 
fines and/or reputational damage. 

Low

 › We have a specialist team and robust Information Security 
Management in place with a wide range of proactive and 
reactive security controls including up-to-date anti-virus 
software across the estate, network/system monitoring and 
regular penetration testing to identify vulnerabilities. 

 › A continuous security improvement programme is in place 
with regular internal and independent external review of 
control effectiveness and Information Security maturity.

 › Our mature risk process and proactive threat modelling and 
monitoring allow us to identify and address threats at the 
earliest opportunity.

 › We have solid compliance foundations across all countries 
for data protection and effective collaboration between 
Information Security and Data Protection teams to minimise 
data risks and ensure compliance with GDPR.

1

2

3

1

2

3

64

Whitbread Annual Report and Accounts 2020/21Strategic priorities

Movement vs prior year

1

2

3

Innovate and grow in our core UK businesses

 Focus on our strengths to grow internationally

Enhance our capability to support long-term growth

Lower

Higher

Level

Strategic 
priorities Risk

Movement 
vs prior 
year

Risk 
appetite Key mitigations

1

2

3

2

1

2

3

New risk

N/A

Structural shifts
Following the lockdowns in the UK 
and Germany and across the rest of the 
world, there is uncertainty as to the 
permanent or long-term structural shift 
in working practices and reduction in 
international travel. The pandemic has 
accelerated the decline of retail with 
a shift to online shopping resulting 
in a change to demand led occasions 
for travel and hotel stays. All of these 
factors will potentially have a combined 
negative impact on returns, cash flow, 
and property asset valuations 
particularly of sites located in 
metropolitan areas.

 › We perform extensive scenario modelling allowing us 
to assess the impact of various structural shifts on the 
business and enabling us to make informed decisions 
going forward.

 › To help offset potential structural shifts we are targeting 
new customers and new distribution partners, such as 
Travel Management Companies, and continually improving 
our digital marketing to both leisure and business to 
business customers.

 › We are continually optimising the customer proposition 

around our estate, upgrading rooms and churning suboptimal 
sites. We are also taking a cautious approach to further 
expansion, beyond our existing pipeline, slowing signing of 
new sites in the UK until the environment is more certain, with 
our focus shifting to lower-risk market share trading initiatives.

Germany growth
The risk is that international expansion 
in Germany is impacted by a prolonged 
downturn in the German economic 
climate or a failure to achieve our 
market growth, or cost assumptions 
making it harder to achieve a level of 
return in a time frame that satisfies 
shareholder and analyst expectations. 
There is some counterbalance identified 
within the risk created by increased 
opportunity to acquire sites due to 
competitor weakness.

Increased 
due to the 
quantum 
of capital 
committed 
and the 
German 
economic 
climate/
COVID-19 

High

 › We are able to use the deep level of skills and experience 
used to build the UK business, coupled with our strong 
development team in country who are able to perform 
detailed and ongoing assessments of the German 
market and economic fundamentals at both a micro 
and macro level.

 › Focus is on developing our strong organic and mergers 

and acquisitions (M&A) pipelines and reducing capital costs 
through better buying power and harnessing efficiencies and 
synergies with the UK business.

 › A monthly Executive Meeting reviews the German business 

in detail, including financial performance, customer feedback, 
marketing and operations, and people, capital and 
property plans.

Change delivery
The risk that we are unable to 
successfully deliver major projects 
particularly under time bound pressures 
and realise benefits due to high volume 
of change. This particularly refers to the 
replacement of the legacy CRM system 
in the next few years, other commercial 
and IT transformation programmes, and 
German expansion while embedding 
new teams and ways of working.

Increased 
due to 
criticality of 
changes for 
this year

High

 › To help ensure the successful delivery of change projects 
we have enhanced our internal project delivery expertise 
and capability, and put in place a robust assurance 
management framework coupled with regular reporting 
to the Executive Committee.

 › We have delivered a series of projects relating to the changes 
required to separate Costa from Whitbread and technical 
infrastructure moving on to new cloud services for our 
financial systems. In addition we have managed agile and 
efficient implementation of all the operational changes 
required during the pandemic.

65

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

Strategic 
priorities Risk

Movement 
vs prior 
year

Risk 
appetite Key mitigations

Leadership, succession and talent 
hot spots
Decline in desirability of careers in the 
hospitality industry due to the impact 
of COVID-19 and transferability of 
functional expertise, especially in 
the IT and digital areas, could lead to 
a potential reduction in our talent pool 
and low levels of diversity in the senior 
leadership team.

Increased 
due to 
internal 
restructures 
and the 
potential 
difficulties 
in attracting 
talent into 
hospitality 
in current 
climate.

Third-party arrangements
Whitbread has several key supplier 
relationships that help ensure the 
efficient delivery of our multi-site and 
Support Centre operations, including IT, 
food and beverage, distribution and 
laundry services. Withdrawal of services 
for one or more of these suppliers or 
provision of services below acceptable 
standards, or reputational damage 
as a result of unethical supplier 
practices could cause significant 
business interruption.

Health and safety
Adverse publicity and brand damage 
due to death or serious injury as a result 
of company negligence or a significant 
incident resulting from food, fire or 
another safety failure. This could be 
due to a failure in safety standards, 
building standards, supply chain 
provenance, responsible sourcing 
or poor hygiene standards.

Terrorism
Actual or threat of death or injury to 
customers, employees or suppliers and 
the consequent impact of a sudden or 
prolonged downturn in demand in key 
markets and locations due to being 
directly targeted.

Medium  › The success of our businesses would not be possible without 

the passion and commitment of our teams. 

 › Team engagement is fundamental. We monitor this closely 

through our annual engagement survey and invest in 
ongoing development, wellbeing and engagement through 
programmes such as ‘Leading in an inclusive world’.

 › Team retention is a key component of our WINcard and 

Annual Incentive Scheme with long-term incentive schemes 
in place for senior team members and ongoing reviews 
of high-risk areas such as IT and digital remuneration.

 › We are working to recruit new resource directly, scaling up 

employer brand proof points, leveraging social media where 
appropriate and ensuring we access all Government schemes 
to bridge displaced or disadvantaged people with 
opportunities across our operations. 

 › We champion inclusivity across the organisation and are 

looking to improve diversity. We have eight commitments 
designed to drive greater diversity through our recruitment 
and talent management, and to promote an even more 
inclusive environment through continuing education and 
sponsorship of relevant networks and forums.

Medium  › We continually review our suppliers and business continuity 

arrangements. We expect our suppliers’ practices to be in 
line with our values and standards. Suppliers are thoroughly 
vetted before we enter into any arrangements to ensure they 
are reputable and then monitored through our supplier 
management arrangements.

Low

 › The safety of our guests and employees is of paramount 
importance. NSF, an independent company, undertakes 
unannounced health and safety audits on sites covering food, 
fire, COVID-19 and general health and safety requirements. 

 › We have robust fire safety policies, procedures, and 

fire safety training for our team members. In addition, 
we work closely with C.S. Todd & Associates Ltd, independent 
fire safety consultants, regarding fire safety in our hotels.

 › We have stringent food safety and sourcing policies with 
robust traceability and testing requirements in place in 
respect of meat and other products. We invest considerable 
resources in employee training along with allergen 
information which is also made easily accessible both online 
and at sites.

 › Health and safety is a measure on the WINcard and acts as 
a hurdle for incentive payments. Regular health and safety 
updates are provided to the Risk Working Group, the 
Executive Committee and the Board.

N/A

 › The safety and security of our customers, employees 

and suppliers is of utmost importance. Failure to 
prevent or respond to a major safety or security incident 
could adversely impact our operations and financial 
performance. We invest in ongoing site level training to help 
identify hostile reconnaissance activities and to ensure we 
have an appropriate response should such events take place. 
The executive team also holds crisis management exercises 
to ensure we are prepared for such events.

1

2

3

1

2

3

1

2

3

66

Whitbread Annual Report and Accounts 2020/21Viability statement

The COVID-19 pandemic has resulted in the worst period 
of trading for the travel and hospitality sector over the last 
50 years. However, the Group’s conservative financial position 
prior to the pandemic left it in a good position to manage 
the challenging times. This position has allowed the Group 
to agree covenant waivers and raise finance through both the 
equity and investment grade credit markets. The impact of 
the pandemic will cause structural changes in the leisure and 
hospitality industry and the actions taken during the year put 
the Group in a strong position. 

The UK Corporate Governance Code 2018 requires that the 
directors have considered the viability of the Group over an 
appropriate period of time selected by them. The business 
planning process reviewed by the Board, as part of the 
strategic planning process, is over a three- and five-year 
timeline, with the Board acknowledging that in a COVID-19 
environment the certainty of those plans, the potential 
fluctuations in the global economy, the impact on competitors 
and customer behaviour in a post-COVID-19 world is far from 
certain. Multiple scenarios were modelled through the process 
and were reviewed by the Board. 

The directors, in making the assessment that three years was 
appropriate, considered the current financial and operational 
position of the Group and carried out a robust assessment 
of the principal risks and uncertainties facing the Group as 
outlined on pages 62 to 66 of the Annual Report, focusing 
specifically on the impact of COVID-19 and the future 
performance, solvency and liquidity of the Group. In particular, 
for the purposes of the viability assessment, the directors 
considered a severe but plausible case scenario in which the 
UK remains in lockdown for longer than the Government’s 
current roadmap, further Government restrictions are placed 
on the hospitality sector in winter 2021/22 and the Group 
trading does not return to 2019/20 levels until 2023/24. 

In the event the other risks and uncertainties identified 
materialise independently of a pandemic, the Group would 
retain sufficient liquidity throughout. Should the impacts of the 
pandemic on trading conditions result in a severe but plausible 
case scenario, or a combination of the severe but plausible 
pandemic scenario and any of the other risks materialise 
together, this viability statement would be dependent on 
the Group’s ability to access additional liquidity.

Detailed consideration was given to the financing actions that 
could be taken, noting the positive outcome of those actions 
taken during the current year and the potential to raise finance 
through the Group’s freehold properties. The directors believe 
it is reasonable to expect that the Group would have access 
to further financing and/or the ability to agree further 
covenant amendments. 

The business’s long-term strategy for value creation in the 
UK and internationally remains unchanged. The combination 
of compelling structural opportunities and the advantages 
of our unique operating model should enable the business to 
outperform in the UK and take market share and to capitalise 
on the material growth opportunity in Germany. These strong 
fundamentals, combined with an appropriate capital structure, 
should drive long-term value.

Based upon this assessment, the directors confirm that they 
have reasonable expectation that the Group will be able to 
continue in operation and meet its liabilities as they fall due 
over the three-year assessment period. 

Longer-term prospects 
The sections Market Review and Our Business Model in the 
strategic report describe how the Board has positioned the 
Group to take advantage of the growth opportunities in the 
markets in which the business operates and how the Company 
is positioned to create value for shareholders, over the longer 
term, taking account of the risks described in this section of 
the Annual Report.

The strategic report on pages 1 to 67 
was approved by the Board and 
signed on its behalf by Chris Vaughan, 
General Counsel on 26 April 2021.

67

Strategic reportGovernanceFinancial statementsOther informationWhitbread Annual Report and Accounts 2020/21CHAIRMAN’S INTRODUCTION TO CORPORATE GOVERNANCE

A strong governance structure

COVID-19 response
Since the World Health Organisation declared the COVID-19 
virus a pandemic back in March 2020, the hospitality industry 
has been presented with a unique set of challenges. During this 
time, we have taken a number of steps to ensure the safety of 
our customers and employees, while also supporting and 
leading management as they seek to make rapid decisions 
in an uncertain and challenging time in the industry. 

It was important to the Board that the decisions made during 
this time aligned with the Company’s purpose and values while 
also supporting our long-term growth strategy and practising 
good governance. In particular the Board closely reviewed 
health and safety arrangements for teams and guests and 
had a close involvement in the rights issue, the Green Bonds 
issuance, changes to Whitbread's revolving credit facilities 
and negotiations with the pension fund Trustee. The Executive 
Committee began meeting daily by video conference and 
twice a month for more formal meetings, also via video 
conference. This ensured we were available to respond rapidly 
to the ever-changing restrictions issued by the UK Government 
at its daily press briefings. The Board was provided with 
regular updates following these meetings.

In addition to this, the Company established the COVID-19 
Working Group to ensure the effective operation of our 
business within the constraints of the restrictions issued in the 
UK and Ireland. The party consists of representatives from all 
functions of the business and meets on a weekly basis. 

The swift response from our Board, Executive Committee and 
management team demonstrate the strength of the Group's 
strategy, risk management and leadership, while also providing 
an insight of our dedication to maintaining strong governance. 

Further information on our overall response to the COVID-19 
pandemic can be found on pages 4 and 5. 

Our strong governance framework 
The Board's primary objective is to create and maintain 
a strong governance structure in order to support the long-
term success of the business and also generate lasting value 
for all our stakeholders. At Whitbread, we are committed to 
ensuring the Company's actions are in keeping with our culture, 
values and strategic goals. This is achieved by understanding 
the critical role that strong corporate governance plays.

In last year’s corporate governance report we provided our first 
full review on our compliance with the 2018 Code. The new code 
provided the Board with an opportunity to reassess what good 
corporate governance meant to us and provides a new standard 
against which we measure ourselves. We continue to focus our 
governance on complying with the new provisions and applying 
the new principles introduced in this code. We hope to 
demonstrate throughout this report the Board’s emphasis on 
issues such as Company purpose, culture, strategy and the 
relationships with shareholders and stakeholders. 

With the exception of one provision, which is explained in more 
detail below, I am pleased to report that we have complied with 
the Code throughout the 2020/21 financial year. In the pages 
that follow we have set out how we have complied with the 
principles set out in the Code.

ADAM CROZIER
CHAIRMAN

I am pleased to present the Board’s 
report on the Company’s compliance 
with the UK Corporate Governance 
Code. This year has been an extremely 
uncertain period as a result of the 
COVID-19 pandemic. The Board 
remains committed and focused on 
driving forward a strong corporate 
governance framework, while 
also taking the necessary steps to 
successfully navigate Whitbread 
through these unprecedented times. 

68

Whitbread Annual Report and Accounts 2020/21The one provision that we cannot report full compliance with 
this year is the new provision requiring that pension contribution 
rates for executive directors should be aligned with those 
available to the workforce. As discussed in last year’s report, 
we are taking steps to bring us closer in line. The remuneration 
policy, approved in December 2019, is phasing the pension 
contribution of current executive directors by 10% from 25% to 
15% over a period of three years. The provision for new executive 
directors was also reduced to 10%, which aligns with the 
workforce. We are committed to aligning contribution rates 
and will further review at the end of the policy period.

On 1 March 2021 the Board was pleased to welcome Fumbi 
Chima and Kal Atwal as new independent non-executive 
directors fulfilling the need recognised in last year’s Board 
evaluation for technology and digital experience. Fumbi is 
skilled in digital transformation strategy in high-growth 
environments, with a great understanding of overall strategic 
planning and technology. Kal has a substantial amount of 
digital and marketing experience; she played a central part 
in driving strategic growth and scaling of the business in her 
previous role. Fumbi and Kal bring an invaluable mix of skills 
and will provide a breadth of knowledge to the Board. 

Further information on our executive pensions can be found in 
the remuneration report on page 89. 

Culture and purpose
Whitbread’s culture is underpinned by ensuring that our 
customers have a great experience, which we call the 
‘Customer Heartbeat’, comprising:

 › Winning Teams;

 › Profitable Growth;

 › Force for Good; and 

 › Everyday Efficiency. 

This aligns with our purpose of providing sustainable long-
term value for our shareholders while delivering a quality and 
value for money hotel experience to our customers. We aim to 
follow Whitbread’s key values of being genuine, confident and 
committed to reach our goal of becoming the best budget 
hotel business in the world. This is accomplished by ensuring 
our teams are happy and engaged through training and 
progression opportunities and by continuing to develop 
our sustainability programme under Force for Good with 
the intention of enabling everyone to live and work well. 

The Board usually assesses and monitors the Company’s 
culture by making regular visits to Whitbread’s hotels and 
restaurants and taking the opportunity to meet and speak to 
team members. Unfortunately, this has not been possible this 
year but the Board is excited to get back into the business 
when it's safe to do so. The Board relies on the regular reports 
from the executive team, particularly the Chief Executive and 
the Group HR Director, both of whom are members of the 
Board. The Group HR Director provides input specifically on 
employee issues, employee satisfaction surveys, which include 
questions on culture, and reports from the Employee Forum. 
Culture is also addressed at the strategy day, and through 
recruitment decisions to senior positions, including for the new 
HR Director, where cultural fit was discussed by the Board. 
The Board has re-committed to the purpose as being fit for 
the current environment. Regular reports are produced for the 
Board by functions across the Group to enable the Board to 
satisfy itself that the purpose its being met.

The Board  
The Board is committed to regularly reviewing the skills, 
experience and knowledge that it has in place as well as those 
that can be added. It is part of the Nomination Committee’s 
role to regularly review the structure, size and composition 
of the Board. This helps ensure there is a balance of skills, 
knowledge, independence and diversity around the table. 

In April 2021, Susan Taylor Martin retired from the Board after 
completing nine years. Deanna Oppenheimer also stepped 
down from the Board in December 2020. 

As a Board, we believe we have put in place a strong non-executive 
team with a wide range of skills, knowledge and experience to 
help assist the Company in pursuing its strategic objectives. 

Board evaluation
It was highlighted in last year's Board evaluation that directors 
wanted to focus on succession planning and diversifying 
Board experience. As mentioned above, there was exciting 
progress in this area with the appointment of two new 
non-executive directors joining the Board in March. However, 
succession planning has become less of a priority during the 
exceptional year we have experienced. 

The Board and its main committees participated in an internal 
evaluation during the current year. The results of the review 
have produced some opportunities for improvement, and 
a refocus of recommendations made in last year's evaluation: 

 › Further focus on succession planning for the CEO, executive 

directors and wider senior leadership teams.

 › Emphasis on training and development. 

 › Evolving the strategy for a post-COVID world and 

exploration of how technology can be used to support this.

Overall, the results were very positive. They were reported to 
the Board by the Company Secretary in March and discussed 
thoroughly to ensure a full understanding. 

Further information on the Board evaluation and areas for 
focus in the year ahead can be found on page 76.

Our stakeholders
The Board has always ensured that it considers the impact of its 
decisions on all our various stakeholders, but even more so now 
following the recent focus on s172. It is important to understand 
the views of our stakeholders in order to build constructive 
relationships. For example, we consider the views of our wider 
workforce through the use of the Whitbread Employee Forum 
and 'Our Voice' representatives which gives our employees 
an opportunity to shape strategic plans and major decisions. 
In addition to this, as Chairman I hold governance meetings 
each year with major shareholders to listen to their views and 
any issues they may have. 

Further information on our stakeholder engagement can be 
found on pages 56 and 57.

Adam Crozier
Chairman
26 April 2021

69

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationCHAIRMAN’S INTRODUCTION TO CORPORATE GOVERNANCE

The UK Corporate  
Governance Code 2018

The UK Corporate Governance Code 
2018 is the standard against which we 
measure ourselves. It is issued by the 
Financial Reporting Council (FRC) and 
is available to view on their website, 
www.frc.org.uk  
Further information on our compliance 
with the Code can be found in the 
table below:

Section 1: Board leadership and company purpose

See page

Section 3: Composition, succession and evaluation

See page

A Effective and entrepreneurial board to promote 

the long-term sustainable success of the 
company, generating value for shareholders 
and contributing to wider society

B Purpose, values and strategy with alignment 

to culture

C Resources for the company to meet its 
objectives and measure performance. 
Controls framework for management and 
assessment of risks

D Effective engagement with shareholders and 

stakeholders

E Consistency of workforce policies and practices 

to support long-term sustainable success

Chairman’s statement

Strategic report

Board engagement with key stakeholders

Shareholder engagement

Audit Committee report

Conflicts of interest

Section 2: Division of responsibilities

F Leadership of board by chair

G Board composition and responsibilities

H Role of non-executive directors

I Company secretary, policies, processes, 

information, time and resources

Board composition

Key roles and responsibilities

Information and training

J Board appointments and succession plans for 
board and senior management and promotion 
of diversity

K Skills, experience and knowledge of board 
and length of service of board as a whole

L Annual evaluation of board and directors 

and demonstration of whether each director 
continues to contribute effectively

Board appointments and succession planning

87

Board composition

Diversity, tenure and experience

Board, Committee and director 
performance evaluation

72 and 73

72 to 77

76

Nomination Committee report

85 to 87

Section 4: Audit, risk and internal control

See page

M Independence and effectiveness of internal 
and external audit functions and integrity 
of financial and narrative statements

N Fair, balanced and understandable assessment 

of the company’s position and prospects

O Risk management and internal control 

framework and principal risks company 
is willing to take to achieve its 
long-term objectives

6 and 7

1 to 67

56 and 
57

56 and 
57

80 to 84

78

See page

Audit Committee report

Strategic report

Fair, balanced and understandable 
annual report

Going concern basis of accounting

72 and 73

Viability statement

80 to 84

1 to 67

81

113

67

71

77

Section 5: Remuneration

See page

P Remuneration policies and practices to support 
strategy and promote long-term sustainable 
success with executive remuneration aligned 
to company purpose and value

Q Procedure for executive remuneration, director 

and senior management remuneration

R Authorisation of remuneration outcomes

Remuneration report

88 to 108

70

Whitbread Annual Report and Accounts 2020/21Board responsibilities

The Board is responsible for the 
long-term success of the Company 
and ensures that there are effective 
controls in place which enable risk to 
be assessed and managed. All Board 
members have responsibility for 
strategy, performance, risk and people. 

The Chairman and Chief Executive have clearly defined roles 
which are separate and distinct. The specific duties and 
division of responsibilities between the Chairman and Chief 
Executive have been agreed by the Board and are set out 
below, together with information on the roles of the Senior 
Independent Director, the executive directors, the non-
executive directors and the Company Secretary.

CHAIRMAN

 › Leadership of the Board and setting its agenda, including 
approval of the Group’s strategy, business plans, annual 
budget and key areas of business importance

 › Maintaining appropriate contact with major shareholders 
and ensuring that Board members understand their views 
concerning the Company, especially on governance

CHIEF EXECUTIVE

 › Optimising the performance of the Group

 › Day-to-day operation of the business

 › Reviewing and proposing strategy

 › Ensuring effective communication with shareholders 

and employees

 › Ensuring a culture of openness and debate around the 

 › The creation of shareholder value by delivering profitable 

Board table

growth and a good return on capital

 › Leading the annual evaluation of the Board, the 

 › Ensuring the Company has a strong team of high-calibre 

committees and individual directors

 › Ensuring, through the General Counsel, that the members 
of the Board receive accurate, timely and clear information

executives, and putting in place appropriate management 
succession and development plans

 › Leading and motivating a large workforce of people

SENIOR INDEPENDENT DIRECTOR

EXECUTIVE DIRECTORS

 › The Senior Independent Director provides a sounding 

 › The executive directors are responsible for the day-to-day 

board for the Chairman and supports him in the delivery 
of his objectives. The Senior Independent Director is 
available to shareholders if they have concerns which the 
normal channels have failed to resolve, or which would be 
inappropriate to raise with the Chairman or the executive 
team. He also leads the annual evaluation of the Chairman 
on behalf of the other directors.

 › The Senior Independent Director can be contacted 

directly or through the General Counsel.

running of the business and for implementing the 
operational and strategic plans of the Company

NON-EXECUTIVE DIRECTORS

 › The non-executive directors play a key role in 

constructively challenging and scrutinising the 
performance of the management of the Company 
and helping to develop proposals on strategy

COMPANY SECRETARY

At Whitbread the General Counsel is also the Company 
Secretary. The duties performed in the Company Secretary 
element of his role include the following: 

 › Advising the Board on legal matters, corporate governance 

and Board procedures

 › Arranging and minuting the Board and committee 

meetings

 › Providing support to the Chairman, the Chief Executive 

and the Board Committee Chairs 

 › Enabling and supporting communication between 
directors and senior management to the Board 
and committees

71

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationBOARD OF DIRECTORS

We believe that it is vital for the Board to include a diverse range of skills, 
backgrounds and experiences, to enable a broad evaluation of all matters considered 
and to contribute to a positive culture of mutual respect and constructive challenge.

The mix of skills and experience represented on the Board is outlined below.

ADAM CROZIER 
CHAIRMAN

N   R

ALISON BRITTAIN 
CHIEF EXECUTIVE

NICHOLAS CADBURY
GROUP FINANCE DIRECTOR

CHRIS KENNEDY 

A   N

KAL ATWAL  

N   R

DAVID ATKINS 

A   N   R

INDEPENDENT NON-EXECUTIVE DIRECTOR

INDEPENDENT NON-EXECUTIVE DIRECTOR

INDEPENDENT NON-EXECUTIVE DIRECTOR

Date of appointment to the Board: April 2017
Date of appointment as Chairman: March 2018

Date of appointment to the Board: September 2015

Date of appointment to the Board: November 2012

Date of appointment to the Board: March 2016

Date of appointment to the Board: March 2021

Date of appointment to the Board: January 2017

Age: 57

Experience:

Age: 56

Experience:

Age: 55

Experience:

Age: 57

Experience:

Age: 49

Experience:

Age: 55

Experience:

Adam was Chief Executive of ITV plc from 
2010 to 2017. Prior to that, Adam was former 
Joint Chief Executive of Saatchi & Saatchi, Chief 
Executive of the Football Association and then 
Royal Mail Group. From 2017 to March 2020, Adam 
was Chairman of Vue International, a multi-national 
cinema company. From 2017 to March 2020, Adam 
was Chairman of Vue International, a multi-national 
cinema company. 

Alison joined Whitbread from Lloyds Banking Group, 
where she was Group Director of the Retail Division, 
with responsibility for the Lloyds, Halifax and Bank of 
Scotland retail branch networks, remote/intermediary 
channels/products and the business banking and 
UK wealth businesses. Prior to joining Lloyds Bank, 
Alison was executive director at Santander UK PLC. 
She previously held senior roles at Barclays Bank, was 
a Member of the Prime Minister's Advisory Group and 
non-executive director of Marks & Spencer Plc. Alison 
was named Business Woman of the Year 2017 in the 
Veuve Cliquot awards and was awarded a CBE in the 
2019 New Year Honours list. 

Nicholas joined Whitbread in November 2012 as 
Group Finance Director. He previously worked at 
Dixons Retail PLC, in a variety of management roles, 
including Chief Financial Officer from 2008 to 2011. 
Nicholas also held the position of Chief Financial 
Officer of Premier Farnell PLC, which he joined in 
2011. Nicholas originally qualified as an accountant 
with Price Waterhouse.

Chris is Chief Financial Officer of ITV plc, which he 

Kal has over 13 years’ executive committee 

David was Chief Executive and executive director 

joined in February 2019. Prior to this, Chris held roles 

experience at BGL Group Limited, where she played 

of Hammerson plc from 2009 to December 2020, 

with Micro Focus International plc, ARM Holdings plc, 

a central role in driving the strategic growth and 

former Chairman and executive board member of 

and easyJet plc, having previously spent 17 years in 

scaling of the business, in particular as the founding 

the European Public Real Estate Association (EPRA) 

a variety of senior roles at EMI.

managing director of comparethemarket.com. Kal 

and past President and a former committee member 

serves as a non-executive director of Royal London 

of Revo (formerly BCSC).

Group, WH Smith plc and Admiral Financial Services 

Ltd and was also Chair of SimplyCook prior to its sale 

to Nestlé, where she remains as a Board Adviser.

External appointments:

External appointments:

External appointments:

External appointments:

External appointments:

External appointments:

 › ASOS (Non-executive Chairman)
 › Great Ormond Street Hospital Discovery 

 › Prince’s Trust Council (Deputy Chair)
 › Experian PLC (non-executive Director) 

 › Land Securities Group PLC (non-executive director)

Appeal (Trustee)

 › Kantar Group (Chairman)
 › Sony Corporation (non-executive Director)

 › ITV plc (Chief Financial Officer)

 › The EMI Group Archive Trust (Trustee)

 › Admiral Financial Services Ltd (non-executive director)

 › British Property Federation (committee member) 

 › Royal London Group (non-executive director) 

 › Reading Real Estate Foundation (director 

 › Great Ormond Street Hospital Trust (Trustee)

 › WH Smith PLC (non-executive director) 

and Trustee)

 › SimplyCook Ltd (Board Adviser)

 › OCS Group Ltd (non-executive director)

LOUISE SMALLEY
GROUP HR DIRECTOR

RICHARD GILLINGWATER  
SENIOR INDEPENDENT DIRECTOR

N   R

FRANK FISKERS 
INDEPENDENT NON-EXECUTIVE DIRECTOR

R   A   N

FUMBI CHIMA 

A   N

HORST BAIER 

A   N

INDEPENDENT NON-EXECUTIVE DIRECTOR

INDEPENDENT NON-EXECUTIVE DIRECTOR

Date of appointment to the Board:  
November 2012

Date of appointment to the Board:  
June 2018

Date of appointment to the Board:  
February 2019

Date of appointment to the Board:  

Date of appointment to the Board:  

Age: 53

Experience:

Age: 64

Experience:

Age: 59

Experience:

Louise joined Whitbread in 1995 and has held the 
position of Group HR Director since 2007. During her 
time at Whitbread, Louise has held a variety of key 
transformation and HR roles across the Whitbread 
businesses, including HR Director of David Lloyd Leisure 
and Whitbread Hotels & Restaurants. She previously 
worked in the oil industry, with BP and Esso Petroleum. 
Louise is an alumna of the Cambridge Institute of 
Sustainability Leadership and has experience of 
leading timely evolutions to sustainability strategies.

Richard is Chairman of both Janus Henderson plc and 
SSE plc and serves as a Governor to the Wellcome 
Trust. Richard is a highly experienced executive and 
has spent much of his career in corporate finance 
and investment banking with Kleinwort Benson, 
BZW and Credit Suisse First Boston, before he 
moved out of banking and became Chief Executive 
of the Shareholder Executive, and then Dean of Cass 
Business School.

Frank is a highly experienced executive with a solid 
background in the global hospitality industry. He has 
held senior roles with The Radisson Hotel Group and 
Hilton Hotels Worldwide, and was CEO of Scandic 
Hotels for eight years, taking the company public 
in 2015.

External appointments:

External appointments:

External appointments:

External appointments:

External appointments:

 › DS Smith Plc (non-executive director)

 › Janus Henderson plc (Chairman)
 › SSE PLC (Chairman)
 › The Wellcome Trust (Chair of the Investment 

 › Shurgard Self Storage SA (non-executive director)
 › EQT (Industrial Adviser)
 › RAK Hospitality Holding LLC (non-executive 

Committee)

director)

March 2021

Age: 46

Experience:

November 2019

Age: 64

Experience:

Fumbi is a Global Chief Information Officer, adept 

Horst is a highly experienced executive with more 

at digital transformation strategy in high-growth 

than 20 years’ background in the leisure industry. 

environments across a range of industries. Fumbi 

He was for eight years the Chief Financial Officer 

is currently Executive Vice-President and Chief 

of TUI AG, the London-listed Anglo-German leisure 

Information Officer at BECU, having previously served 

travel group until the end of September 2018. During 

as Chief Information Officer at adidas, Fox Network 

his time as board member of TUI AG, Horst played 

Group, Burberry, Walmart Asia’s business operations 

an important role in TUI’s transformation from a tour 

and American Express global corporate technologies.

operator to a global provider of holidays operating 

380 leisure hotels and 17 cruise ships.

 › BECU (Chief Information Officer and Executive 

 › Bayer AG (member of the supervisory board)

Vice-President) 

 › DIAKOVERE GmbH (member of the supervisory board)

 › Africa Prudential (Independent Director) 

 › Ecclesia Holding GmbH (member of the 

 › Women at Risk International Foundation (director) 

supervisory board)

 › The Azek Company (board member) 

 › Hotel San Francisco S.A. (Consultant)

 › Riu Family (Consultant) 

72

BOARD EXPERIENCE 

Consumer/retail

Travel and hospitality 

Digital

Corporate transformation

Financial

International

Commercial property

People

Corporate social responsibility

Number of 

directors

6

6

6

7

9

5

4

8

6

Whitbread Annual Report and Accounts 2020/21Key

A  Audit Committee

N   Nomination Committee

R   Remuneration Committee

 Chairman

  Committee member

ADAM CROZIER 

CHAIRMAN

N   R

ALISON BRITTAIN 

CHIEF EXECUTIVE

NICHOLAS CADBURY

GROUP FINANCE DIRECTOR

CHRIS KENNEDY 
INDEPENDENT NON-EXECUTIVE DIRECTOR

A   N

KAL ATWAL  
INDEPENDENT NON-EXECUTIVE DIRECTOR

N   R

DAVID ATKINS 
INDEPENDENT NON-EXECUTIVE DIRECTOR

A   N   R

Date of appointment to the Board: April 2017

Date of appointment as Chairman: March 2018

Date of appointment to the Board: September 2015

Date of appointment to the Board: November 2012

Date of appointment to the Board: March 2016

Date of appointment to the Board: March 2021

Date of appointment to the Board: January 2017

Age: 57

Experience:

Age: 56

Experience:

Age: 55

Experience:

Adam was Chief Executive of ITV plc from 

2010 to 2017. Prior to that, Adam was former 

Joint Chief Executive of Saatchi & Saatchi, Chief 

Executive of the Football Association and then 

Royal Mail Group. From 2017 to March 2020, Adam 

was Chairman of Vue International, a multi-national 

cinema company. From 2017 to March 2020, Adam 

was Chairman of Vue International, a multi-national 

cinema company. 

Alison joined Whitbread from Lloyds Banking Group, 

Nicholas joined Whitbread in November 2012 as 

where she was Group Director of the Retail Division, 

Group Finance Director. He previously worked at 

with responsibility for the Lloyds, Halifax and Bank of 

Dixons Retail PLC, in a variety of management roles, 

Scotland retail branch networks, remote/intermediary 

including Chief Financial Officer from 2008 to 2011. 

channels/products and the business banking and 

Nicholas also held the position of Chief Financial 

UK wealth businesses. Prior to joining Lloyds Bank, 

Officer of Premier Farnell PLC, which he joined in 

Alison was executive director at Santander UK PLC. 

2011. Nicholas originally qualified as an accountant 

She previously held senior roles at Barclays Bank, was 

with Price Waterhouse.

Age: 57

Experience:

Age: 49

Experience:

Age: 55

Experience:

Chris is Chief Financial Officer of ITV plc, which he 
joined in February 2019. Prior to this, Chris held roles 
with Micro Focus International plc, ARM Holdings plc, 
and easyJet plc, having previously spent 17 years in 
a variety of senior roles at EMI.

Kal has over 13 years’ executive committee 
experience at BGL Group Limited, where she played 
a central role in driving the strategic growth and 
scaling of the business, in particular as the founding 
managing director of comparethemarket.com. Kal 
serves as a non-executive director of Royal London 
Group, WH Smith plc and Admiral Financial Services 
Ltd and was also Chair of SimplyCook prior to its sale 
to Nestlé, where she remains as a Board Adviser.

David was Chief Executive and executive director 
of Hammerson plc from 2009 to December 2020, 
former Chairman and executive board member of 
the European Public Real Estate Association (EPRA) 
and past President and a former committee member 
of Revo (formerly BCSC).

a Member of the Prime Minister's Advisory Group and 

non-executive director of Marks & Spencer Plc. Alison 

was named Business Woman of the Year 2017 in the 

Veuve Cliquot awards and was awarded a CBE in the 

2019 New Year Honours list. 

External appointments:

External appointments:

External appointments:

External appointments:

External appointments:

External appointments:

 › ASOS (Non-executive Chairman)

 › Great Ormond Street Hospital Discovery 

 › Prince’s Trust Council (Deputy Chair)

 › Experian PLC (non-executive Director) 

 › Land Securities Group PLC (non-executive director)

Appeal (Trustee)

 › Kantar Group (Chairman)

 › Sony Corporation (non-executive Director)

 › ITV plc (Chief Financial Officer)
 › The EMI Group Archive Trust (Trustee)
 › Great Ormond Street Hospital Trust (Trustee)

 › Admiral Financial Services Ltd (non-executive director)
 › Royal London Group (non-executive director) 
 › WH Smith PLC (non-executive director) 
 › SimplyCook Ltd (Board Adviser)

 › British Property Federation (committee member) 
 › Reading Real Estate Foundation (director 

and Trustee)

 › OCS Group Ltd (non-executive director)

LOUISE SMALLEY

GROUP HR DIRECTOR

RICHARD GILLINGWATER  

N   R

FRANK FISKERS 

R   A   N

SENIOR INDEPENDENT DIRECTOR

INDEPENDENT NON-EXECUTIVE DIRECTOR

FUMBI CHIMA 
INDEPENDENT NON-EXECUTIVE DIRECTOR

A   N

HORST BAIER 
INDEPENDENT NON-EXECUTIVE DIRECTOR

A   N

Date of appointment to the Board:  

Date of appointment to the Board:  

Date of appointment to the Board:  

November 2012

June 2018

February 2019

Date of appointment to the Board:  
March 2021

Date of appointment to the Board:  
November 2019

Age: 53

Experience:

Age: 64

Experience:

Age: 59

Experience:

Louise joined Whitbread in 1995 and has held the 

Richard is Chairman of both Janus Henderson plc and 

Frank is a highly experienced executive with a solid 

position of Group HR Director since 2007. During her 

SSE plc and serves as a Governor to the Wellcome 

background in the global hospitality industry. He has 

time at Whitbread, Louise has held a variety of key 

Trust. Richard is a highly experienced executive and 

held senior roles with The Radisson Hotel Group and 

transformation and HR roles across the Whitbread 

has spent much of his career in corporate finance 

Hilton Hotels Worldwide, and was CEO of Scandic 

businesses, including HR Director of David Lloyd Leisure 

and investment banking with Kleinwort Benson, 

Hotels for eight years, taking the company public 

and Whitbread Hotels & Restaurants. She previously 

BZW and Credit Suisse First Boston, before he 

in 2015.

worked in the oil industry, with BP and Esso Petroleum. 

moved out of banking and became Chief Executive 

Louise is an alumna of the Cambridge Institute of 

of the Shareholder Executive, and then Dean of Cass 

Sustainability Leadership and has experience of 

Business School.

leading timely evolutions to sustainability strategies.

Age: 46

Experience:

Age: 64

Experience:

Fumbi is a Global Chief Information Officer, adept 
at digital transformation strategy in high-growth 
environments across a range of industries. Fumbi 
is currently Executive Vice-President and Chief 
Information Officer at BECU, having previously served 
as Chief Information Officer at adidas, Fox Network 
Group, Burberry, Walmart Asia’s business operations 
and American Express global corporate technologies.

Horst is a highly experienced executive with more 
than 20 years’ background in the leisure industry. 
He was for eight years the Chief Financial Officer 
of TUI AG, the London-listed Anglo-German leisure 
travel group until the end of September 2018. During 
his time as board member of TUI AG, Horst played 
an important role in TUI’s transformation from a tour 
operator to a global provider of holidays operating 
380 leisure hotels and 17 cruise ships.

External appointments:

External appointments:

External appointments:

External appointments:

External appointments:

 › DS Smith Plc (non-executive director)

 › Janus Henderson plc (Chairman)

 › Shurgard Self Storage SA (non-executive director)

 › BECU (Chief Information Officer and Executive 

 › SSE PLC (Chairman)

 › EQT (Industrial Adviser)

 › The Wellcome Trust (Chair of the Investment 

 › RAK Hospitality Holding LLC (non-executive 

Committee)

director)

Vice-President) 

 › Africa Prudential (Independent Director) 
 › Women at Risk International Foundation (director) 
 › The Azek Company (board member) 

 › Bayer AG (member of the supervisory board)
 › DIAKOVERE GmbH (member of the supervisory board)
 › Ecclesia Holding GmbH (member of the 

supervisory board)

 › Hotel San Francisco S.A. (Consultant)
 › Riu Family (Consultant) 

BOARD EXPERIENCE 

Consumer/retail

Travel and hospitality 

Digital

Corporate transformation

Financial

International

Commercial property

People

Corporate social responsibility

Number of 
directors

6

6

6

7

9

5

4

8

6

73

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationEXECUTIVE COMMITTEE

74

ALISON BRITTAIN
CHIEF EXECUTIVE

The Executive Committee meets on a fortnightly basis and 
is chaired by Alison Brittain
It has authority to manage the day-to-day operations of 
the Group’s businesses, with the exception of those matters 
reserved for the Board, within the financial limits set by 
the Board.

The Committee’s responsibilities include:

NICHOLAS CADBURY
GROUP FINANCE DIRECTOR

 ›

formulation of strategy for recommendation to the Board;

 › management of performance in accordance with strategy 

and budgets;

 › talent and succession;

 › risk management;

LOUISE SMALLEY
GROUP HR DIRECTOR

 › capital investment decisions (where Board approval is 

not required);

 › cost efficiency, procurement and organisational design; 

 › reputation and stakeholder management; 

 › culture, values and sustainability;

 › health and safety; and

 › customer engagement and product development.

Nigel Jones is responsible for managing Whitbread’s supply 
chain, leading the overall Whitbread transformation plan and 
the IT department. 

Mark Anderson has led the property function since 2008 and 
is responsible for Premier Inn Germany.

Simon Jones has led on key initiatives such as product 
development, network planning, pricing and marketing. 

Simon Ewins has accountability for Whitbread’s largest UK 
businesses and represents a very large proportion of the 
Whitbread workforce.

Chris Vaughan has been General Counsel since joining 
the Company at the end of 2015. He is also the Company 
Secretary and has responsibility for the Group's sustainability 
programme, Force for Good.

Biographical details for Alison Brittain, Nicholas Cadbury and 
Louise Smalley can be found on page 72.

CHRIS VAUGHAN 
GENERAL COUNSEL

SIMON JONES
MANAGING DIRECTOR FOR 
PREMIER INN AND RESTAURANTS 
UK AND GLOBAL COMMERCIAL 
DIRECTOR

NIGEL JONES
GROUP OPERATIONS DIRECTOR

SIMON EWINS
MANAGING DIRECTOR, UK HOTELS 
& RESTAURANTS 

MARK ANDERSON
MANAGING DIRECTOR, PROPERTY 
AND INTERNATIONAL

Whitbread Annual Report and Accounts 2020/21CORPORATE GOVERNANCE

Board activities during the year

In advance of each Board meeting, 
a set of Board papers, including 
monthly financial and trading reports, 
is circulated so that directors have 
sufficient time to review them and 
arrive at the meeting fully prepared.

The Chairman meets with the non-executive directors 
without the executive directors present after Board meetings.

The Senior Independent Director meets annually with all 
non-executive directors to discuss the performance of the 
Chairman. A review of the Board was carried out during 
the year.

There is a schedule of matters reserved exclusively to the 
Board; all other decisions are delegated to management. 
Those matters reserved exclusively to the Board include:

 › approval of Group financial statements and the preliminary 

announcement of half- and full-year results; 

 › changes relating to the Group’s capital structure, strategy, 

the annual budget and the Group’s business plan; 

 › approving capital projects, acquisitions and disposals valued 
at over the limit set out in the matters reserved to the Board; 

 › approval of interim dividends and recommendation of final 

dividends; and

 › establishment of Board committees.

The Board has a rolling forward agenda which sets matters 
to be considered throughout the year ahead. One full day 
every year is dedicated to strategy. Following these sessions, 
the Board agrees the significant topics to be discussed at 
its meetings during the year. The rolling agenda is then 
updated to ensure that there is a structured approach to the 
consideration of topics and that recurring issues are evenly 
spread across the calendar. The Board gives its attention to 
each area of the business in turn so that a strong understanding 
of the entire Company is maintained. The rolling agenda is 
regularly reviewed and updated and is circulated as part 
of the General Counsel’s report before each meeting.

The agenda for each Board meeting is agreed with the 
Chairman and the Chief Executive so that current events and 
potential future issues can be discussed alongside the regular 
reports. Standard items for each meeting are a review of 
progress on action points, reports from the Chief Executive, 
the Group Finance Director, the Group HR Director, and the 
General Counsel, and a KPI pack. The General Counsel keeps 
minutes of the meetings and produces a list of agreed actions 
for each meeting.

At the meetings during the year, the Board discharged its 
responsibilities and considered a range of matters as shown 
in the table at the bottom of this page. 

Board processes and topics to be discussed are continually 
reviewed to ensure that the correct focus is given to the key 
issues highlighted at the strategy day.

BOARD AGENDA 2020/21

Standing agenda items

 › Chief Executive’s report

 › Group Finance Director’s report

 › Health and safety report (quarterly)

 › General Counsel’s report

 › HR Director’s report

 › Approval of capital projects

 › KPI pack

Q1

Q2

Q3

Q4

 › Rights issue and 

 › Strategy day

 › Operational 

 › Approval of 
year-end 
documentation 

 › Risk management 
and insurance 

 › Succession 
planning

 › Premier Inn 

performance 

 › Group valuation 
and defence 
considerations

year-end investor 
feedback

 › Premier Inn & 
Restaurants 
opening plan

 › Current operating 

environment 

 › Support Centre 
reorganisation 

 › Commercial and 
technology plan

 › COVID-19 update 

 › Risk management 

 › Employee Forum

 › Rights issue 

update

 › Operational 

reorganisation

 › 2020/21 Interim 

results 

 › Premier Inn & 
Restaurants 
opening 

update

 › HR Strategy – 
diversity and 
inclusion

 › Talent succession

 › Green Bond issue 

 › Revolving credit 

 › Sustainability 

facilities

 › US private 
placement 
repayment

 › Pensions 

 › Brexit 

 › Capital structure 
and financing

 › German 

acquisition

75

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationCORPORATE GOVERNANCE CONTINUED

BOARD PERFORMANCE 
EVALUATION

An evaluation of the Board, its 
committees, individual directors 
and the Chairman is carried out each 
year. An externally facilitated Board 
evaluation was carried out by Ffion 
Hague on behalf of Independent 
Board Evaluation in 2019, so the last 
two years have been carried out 
internally. Next year there will 
be an externally facilitated 
Board evaluation. 

2019/20 INTERNAL EVALUATION 

The internal evaluation last year highlighted the following areas:

Areas identified for improvement 
2019/20

Progress made  
in 2020/21

Board agendas – consider reducing the 
number of items to allow for detailed 
discussions on all topics.

There has been some progress on this but, 
in a busy year, there is still more work to 
do and will continue to be a focus this year.

Succession planning and Board experience 
– review succession plans for Chief Executive, 
and consider non-executive directors with 
specific food and beverage and technology 
experience in the future.

There has been positive progress with two 
new NEDs joining the Board in March and 
this will continue to be a focus going 
forward, for both the CEO and the wider 
executive leadership team.

BOARD AND COMMITTEE 
REVIEW CYCLE

External trends and competition – receive 
more updates on what competitors are doing 
and more consideration of external trends.

Progress has been made on this, and 
information on competitors is now included 
in the KPI packs and monthly updates.

Year 1
(Financial year 2018/19)
Externally facilitated review

Link between technology and strategy – 
improve the Board’s knowledge on technology 
and the associated risks, and more alignment 
of technology with the Company’s strategy.

There has been some progress, but it has 
been raised again this year and will therefore 
continue to be a focus for the year ahead.

Year 2
(Financial year 2019/20)
Internal review

Year 3
(Financial year 2020/21)
Internal review

Risk management – integrate risk discussions 
with core decision making more, and improve 
the Board’s understanding of risks in relation 
to major initiatives and how they will 
be managed.

This is an area which will always be a focus, 
and may change slightly this year now 
there is a new head of risk management.

Remuneration – greater monitoring of 
performance against targets through the year, 
and consider further ways to engage with the 
workforce on remuneration matters.

The COVID-19 pandemic has caused this 
to be a challenge this year and made some 
of the targets redundant. The Board will 
continue to monitor this going forward.

2020/21 INTERNAL REVIEW

Method
During the year, the Board conducted 
the annual evaluation of its performance 
and that of its three committees by 
using an online evaluation tool provided 
by Independent Audit Limited, an 
independent company which has no 
other links to Whitbread or its directors. 
Each director completed a questionnaire 
in respect of the Board and the 
respective committees for which they 
were a member. The General Counsel 
collated the responses of the 
evaluation, along with benchmarking 
data from other boards that had used 
the same evaluation questionnaires, 
and the Chairman received an 
executive summary, highlighting the 
key outcomes, as did each of the 
Committee Chairs. Separate reports 
were then presented to the Board 
and each committee for discussion. 
The Chairman and the General Counsel 
discussed the feedback and developed 
an action plan for each area of focus. 
Progress will be reported back to 
the Board. 

Recommendations
Overall, the results of the review were 
positive, with no major concerns raised. 
Although there has been some progress 
on the areas flagged in last year’s 
evaluation, it’s no surprise that given 
the exceptional year we’ve had and 
considering that the Board’s focus has 
mainly been on dealing with the issues 
caused by the ongoing pandemic, some 
of the same issues have been flagged 
again this year. 

The results combined with the 
benchmarking data provided by 
Independent Audit, make it clear that 
the Board has a strong and open 
culture, has developed a clear strategy 
which works for the Company, and 
there is a solid relationship between 
the executive directors and the 
non-executive directors. 

The evaluation found relationships 
and Board culture to be very strong. 
The Board works well as a unit, is 
well chaired, and culturally the non-
executive directors feel able to 
contribute their views in a constructive 
and collaborative environment.

Benchmarking data suggests that 
the Board is highly effective and 
performing ahead of benchmarked 
FTSE companies. 

The review did also identify some 
opportunities for improvement in the 
year ahead, including the following:

 › Succession planning for the CEO, 

EDs and wider senior leadership team

 › A check in on the current strategy 

and how it might need to be evolved 
to address a post-COVID world

 › Technology and how it can be used 

to support strategy

 › Training and development post-COVID

 › Reducing Board agenda items and 

shortening Board papers 

We will report our progress on these 
points in the 2021/22 Annual Report. 

76

Whitbread Annual Report and Accounts 2020/21Length of tenure of directors (years)

Board meetings and attendance
The Board generally holds regular scheduled meetings 
during the year and on an ad hoc basis as and when required. 
During the year, 12 Board meetings were held and four of these 
were additional as a response to the COVID-19 pandemic. 
The attendance at meetings by the directors is set out below. 

Members of the executive team attended Board and 
committee meetings as appropriate.

David Atkins

Kal Atwal 

Horst Baier 

Alison Brittain 

Nicholas Cadbury 

Audit 
Committee
4/4

Nomination 
Committee
2/2

Remuneration 
Committee
6/6

Fumbi Chima 

Adam Crozier 

David Atkins

Horst Baier

Alison Brittain 

Nicholas 
Cadbury

Adam Crozier

Frank Fiskers

Richard 
Gillingwater

Chris Kennedy 

Susan Taylor 
Martin1

Deana 
Oppenheimer

Louise Smalley 

Board
12/12

12/12

12/12

12/12

12/12

12/12

12/12

12/12

12/12

10/10

12/12

Richard Gillingwater 

Frank Fiskers 

Chris Kennedy 

Louise Smalley 

4/4

–

–

–

4/4

–

4/4

4/4

-

–

2/2

–

–

2/2

2/2

2/2

2/2

1/2

1/1

–

–

–

–

6/6

6/6

6/6

–

–

4/4

–

Training and development
Investor relations and market updates are presented to the 
Board, together with regular updates from the business. 
‘Deep dive’ sessions were held on certain issues to improve 
knowledge, including:

 › German mergers and acquisitions (M&A) opportunities;

 › cyber security;

 › diversity and inclusion; 

4.4

5.7

0.1

1.5

0.1

3.3

2.1

2.3

5.2

8.6

8.6

1  The one Nomination Committee meeting Susan Taylor Martin could not attend 

was due to a conflict with a previously arranged meeting.

 › commercial and technology strategies and tactics; and

Insurance cover
The Company has appropriate directors’ and officers’ liability 
insurance in place. In addition to this, the Company provides an 
indemnity for directors against the costs of defending certain 
legal proceedings and generating claims over and above those 
covered by insurance. These are reviewed periodically.

Board and committees
It is believed that the Board and its committees have 
the appropriate balance of skills, experience, diversity, 
independence and knowledge of the Company to enable them 
to discharge their responsibilities effectively. After assessing 
independence against the Code, the Board considers all 
non-executive directors to be independent in judgement 
and character, and also considered the Chairman to be 
independent on appointment.

During the year, there have been a number of changes to the 
Board. Deanna Oppenheimer stepped down from the Board 
on 31 December 2020 to rebalance and spend more time 
in North America, in light of the COVID-19 pandemic. 
Fumbi Chima and Kal Atwal were appointed to the Board 
on 1 March 2021 as independent non-executive directors. 

Commitment
During the year all directors, including the non-executive 
directors, committed significant additional time to the 
Company, beyond that specified in their service contracts and 
letters of appointment, in order to deal with exceptional items 
such as the rights issue and the bond issue. On behalf of the 
Board, the Nomination Committee has reviewed the extent 
of other interests of the non-executive directors. The Board 
is satisfied that the Chairman and each of the non-executive 
directors commit sufficient time to their duties and fulfil 
their obligations to the Company. No executive director 
has taken on more than one non-executive directorship 
in a FTSE 100 company.

 ›

information and security. 

In addition, directors attend external training events to update 
their skills and knowledge. This year directors have undertaken 
training on a number of issues, including: 

 › climate change; 

 › environmental, social and governance; 

 › audit practice;

 › remuneration developments 

 ›

inclusive leadership; and

 › governance. 

All directors have access to independent professional advice 
at the Company’s expense. Directors serving on the Board 
and committees confirmed that they were satisfied that they 
received sufficient resources to enable them to undertake 
their duties effectively. Each director has access to the 
General Counsel for advice on governance.

The General Counsel prepares a monthly report that 
includes updates on secretariat and legal matters, along 
with governance, compliance and insurance. This report 
is presented and discussed at each Board meeting.

Induction process
On appointment, all directors receive a full and formal 
induction that is tailored to their specific needs. 

Fumbi Chima and Kal Atwal joined the Board as non-executive 
directors in March 2021. As part of their induction, they had 
meetings with a number of senior leaders from across the 
business to get a better understanding of how the Company 
is run, including the following: 

 › Chairman;

 › Chief Executive; 

77

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationCORPORATE GOVERNANCE CONTINUED

 › Group Finance Director;

 › Group HR Director; 

 › General Counsel;

 › Group Operations Director;

 › Managing Director, Property and International; 

 › Managing Director, Premier Inn and Restaurants UK; and 

 › Director of Investor Relations and Director of Secretariat 

and Insurance. 

Meetings were also held with Deloitte, the Company's auditor, 
PwC as remuneration consultant and the Company's brokers. 
Once we are post COVID-19, Fumbi and Kal will have an 
introduction into the business by visiting our hotels and 
restaurants around the UK and Germany to get to know the 
different aspects of the Company. 

Conflicts of interest
Directors are required to disclose any conflicts of interest 
immediately as and when they arise throughout the year. 
In addition, a formal process is undertaken in January each year 
when all directors confirm to the Board details of their external 
interests, including any other directorships which they hold.

These are assessed by the Board to determine whether the 
director’s ability to act in the best interests of the Company 
could be compromised. If there are no such potential or actual 
conflicts, the external interests are authorised by the Board. 
All authorisations are for a period of 12 months. No director 
is counted as part of a quorum in respect of the authorisation 
of his or her own conflict. It is recognised that all organisations 
are potential customers of Whitbread and, in view of this, the 
Board authorises all directors’ current external directorships.

The Board also assesses the commitments of all the directors 
to ensure they have sufficient time to dedicate to Whitbread. 

Privacy
Our data protection policies, guidelines and processes set 
a globally applicable privacy and security standard for the 
Company and regulate the sharing of information both 
internally and externally. During the year, various privacy 
enhancements were made to business processes and systems 
to ensure the requirements of the General Data Protection 
Regulation (GDPR) were met. Our data protection steering 
group will continue to drive awareness and monitor GDPR 
compliance through ongoing training and governance. 

Anti-corruption and anti-bribery
Whitbread is strongly opposed to any form of corruption 
and bribery. We recognise that it impacts societies in many 
negative ways. Our reputation is built on trust: the trust of 
our customers, our people, our partners and suppliers, our 
investors and the communities we serve. Our anti-corruption 
and anti-bribery policies apply our strict standards worldwide 
and are reinforced through training and our day-to-day 
conduct. We encourage all with concerns to speak out and 
have facilitated this further through our Speaking Out 
helplines, enabling reporting of concerns on a named 
or anonymous basis. 

Shareholder relations
In accordance with the Code, the Board recognises that it has 
responsibility for ensuring that a satisfactory dialogue with 
shareholders takes place and any major shareholders’ issues 
and concerns are communicated to the Board through 
the Chairman.

The Company communicates with both the institutional and 
private shareholders through a number of different means. 
Further information on shareholder engagement can be 
found on page 56.

The annual general meeting
The AGM provides all shareholders with the opportunity to 
communicate directly with the Board, which under normal 
circumstance encourages their participation at the meeting.

Unfortunately, due to the current COVID-19 pandemic and the 
uncertainty surrounding the rules on public gatherings, it is 
likely that it will be impossible to hold a normal AGM and, 
under the current restrictions, shareholders will be unable to 
attend the meeting. However, the AGM will be a live meeting 
held via webcast this year, which will allow shareholders to 
submit their questions and vote in real time. We will, of course, 
continue to monitor Government guidance and if our plans 
change we will provide an update via the Regulatory News 
Service and our website.

In accordance with the Code, the notice of AGM and related 
papers are usually sent to shareholders at least 20 working 
days before the meeting. The Company proposes a separate 
resolution on each substantially separate issue including 
a specific resolution to approve the Annual Report and 
Accounts. For each resolution, proxy appointment forms 
provide shareholders with the option to vote in advance 
of the AGM. All valid proxy votes received for the AGM are 
properly recorded and counted by Whitbread’s registrars.

Share capital
The information that is required by DTR 7.2.6 relating to the 
share capital of the Company can be found within the 
directors’ report on pages 110 to 111.

Statement of the directors in respect of the Annual Report 
and Accounts
As required by the Code, the directors confirm their 
responsibility for preparing the Annual Report and Accounts 
and consider that the Annual Report, taken as a whole, is fair, 
balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s position 
and performance, business model and strategy. Further detail 
on how this conclusion was reached can be found in the report 
of the Audit Committee on pages 80 to 84.

Going concern
The directors’ going concern statement can be found in the 
directors’ report on page 113.

Viability statement
The viability statement can be found on page 67.

Business model and strategy
Information on the Group’s business model and the strategy 
for delivering the objectives of the Company can be found on 
pages 16 to 19.

Board committees
The Board is supported by three committees; the Audit 
Committee, the Nomination Committee and the Remuneration 
Committee. Their terms of reference are reviewed regularly 
and updated in line with best practice. They are available in full 
on the Company’s website at www.whitbread.co.uk. A detailed 
report from the Chairman of the Remuneration Committee 
is set out on pages 88 to 108. Reports for the Audit and 
Nomination Committees can be found on pages 80 to 87.

78

Whitbread Annual Report and Accounts 2020/21 › Management is responsible for ensuring the appropriate 

maintenance of financial records and processes that ensure 
that financial information is relevant, reliable, in accordance 
with applicable laws and regulations and is distributed both 
internally and externally in a timely manner.

 › A review of the financial statements is completed by 

management to ensure that the financial position and results 
of the Group are appropriately reflected.

 › All financial information published by the Group is subject 
to the approval of the Audit Committee and the Board.

 › An annual review of internal controls is undertaken by the 

Board with the assistance of the Audit Committee. 

Assurance
 › The Audit Committee approves the audit programme which 

ensures that the significant areas of risk identified are 
monitored and reviewed. 

 › The programme and the results of the internal audits are 

regularly assessed during the year.

 › The Audit Committee reviews the major findings from both 

internal and external audits.

 ›

Internal audits are carried out under the control of the Head 
of Internal Audit. The reports are reviewed by the Audit 
Committee and, on a monthly basis, by the Executive 
Committee to ensure that the actions required to address 
issues identified are implemented.

 › The Head of Internal Audit reports annually to the Audit 

Committee on the effectiveness of operational and financial 
controls across the Group.

 › Deloitte LLP, the Company’s external auditor, reviews and 

reports on the significant issues identified in its audit report. 

 › An internal control evaluation process is overseen by the 

management team which assesses the level of compliance 
with the controls, policies and processes and the results are 
reviewed and tested on a sample basis by the internal 
audit team.

 › Post-completion reviews of major projects and investments 

are carried out and reported on to the Board.

ACCOUNTABILITY AND INTERNAL CONTROL 

Internal control and risk management
The Board is responsible for the Group’s systems of internal 
control and risk management, and for reviewing their 
effectiveness. These systems are designed to manage rather 
than eliminate risk of failure to achieve business objectives. 
They can only provide reasonable, and not absolute, assurance 
against material misstatement or loss.

The Board has established an ongoing process for identifying, 
evaluating and managing the Group’s principal risks. This  
process was in place throughout the 2020/21 financial year 
and up to the date of this report. The process is reviewed by 
the Board and accords with the internal control guidance for 
directors in the Code. A report of the principal risks, together 
with the viability statement, can be found on pages 62 to 67.

Risk analysis 
 › The Board identifies the principal risks of the Company 

on a regular basis and throughout the year it reviews the 
actions in place to mitigate the risks together with assurance 
and monitoring activity. The analysis covers business and 
operational risks, health and safety, financial, market, 
operational and reputational risks which the Company may 
face as well as specific areas identified in the business plan 
and budget process.

 › All major capital and revenue projects, together with 

significant change programmes, include the consideration 
of the risks involved and an appropriate action plan.

Controls
 › The Company reviews and confirms its level of compliance 

with the Code on an annual basis.

 › The matters reserved to the Board require that 

major projects and programmes must have specific 
Board approval.

 › Limits of delegation and authority are prescribed to ensure 

that the appropriate approvals are obtained if Board 
authority is not required to ensure appropriate segregation 
of tasks.

 › Group financial policies, controls and procedures are in 

place and are regularly reviewed and updated. 

 › The Whitbread Code of Conduct, setting out required levels 
of ethics and behaviour, is communicated to employees and 
training is provided. An externally hosted whistleblowing 
system is also available.

 › The Code of Conduct makes reference to specific policies 

and procedures which have to be followed.

 › Employees are required to undertake tailored training on 

risk areas including IS security, data protection, anti-bribery 
and anti-trust law.

79

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationCORPORATE GOVERNANCE

Audit Committee report

CHRIS KENNEDY
CHAIRMAN, AUDIT COMMITTEE

MEMBERSHIP OF THE AUDIT COMMITTEE  
AND MEETING ATTENDANCE

Name of director

Chris Kennedy (Chairman)

David Atkins

Frank Fiskers

Susan Taylor Martin

Horst Baier

Meetings attended  
and eligible to attend 

4/4

4/4

4/4

4/4

4/4

The Committee met four times in 
2020/21. Meetings were attended by 
all members of the Committee and, 
by invitation, the Chairman of the 
Board, the Chief Executive, the Finance 
Director, the Head of Internal Audit, 
the Director of Financial Reporting 
& Control and other relevant people 
from the business when appropriate. 

The external auditor, Deloitte LLP, is also invited to meetings 
except where discussion includes matters relating to its 
own independence, performance, reappointment, fees or 
audit tendering. 

The Audit Committee was pleased to welcome Fumbi Chima 
as a new member in March 2021.

Composition of the Committee
In accordance with the UK Corporate Governance Code 2018 
(the ‘Code’), the Board has confirmed that all members of the 
Committee are independent non-executive directors and have 
been appointed to the Committee based on their individual 
financial and commercial experience. 

The Board has also confirmed that I, as Chairman of the 
Committee, have recent and relevant financial experience 
through my current appointment as Chief Financial Officer of 
ITV plc and my previous appointments as Chief Financial 
Officer of Micro Focus International plc and ARM Holdings plc, 
together with my past role as group finance director of easyJet 
plc. 

As part of the Company’s annual compliance with the Code, 
an evaluation was undertaken of the skills and experience of the 
Committee. In accordance with the Code, the Board has agreed 
that the Committee as a whole has the competencies relevant 
to the sector in which the Company operates and the recent 
evaluation report confirmed that the Committee operates 
effectively. Through the external appointments that David 
Atkins, Frank Fiskers, Susan Taylor Martin and Horst Baier have 
held, they bring a depth of financial and commercial experience 
that add to the strengths of the Committee. In addition, I would 
like to thank Susan for her contribution across the years, as she 
stepped down from the Committee on 22 April 2021. 

80

Whitbread Annual Report and Accounts 2020/21 
Role and responsibilities of the Committee  
The Board has delegated specific responsibilities to the 
Committee in accordance with the Code. The key 
responsibilities of the Audit Committee are to:

 › monitor and review the integrity of the Group’s half-year 

and full-year financial results, and the financial 
reporting process;

 › monitor the statutory audit of the parent company and 

consolidated financial statements;

 › review the Group’s internal controls and risk 

management systems;

 › review and monitor the independence and effectiveness 

of the external auditor, in particular, the provision of 
additional services; 

 › monitor and review the effectiveness of the Group’s 

internal audit function; and 

 › have primary responsibility for the recommendations 

to the Board in relation to the external auditor.

To aid its review, the Committee considers reports from the 
Director of Financial Reporting & Control, the Tax Director, 
the Head of Internal Audit and also reports from the external 
auditor on the outcomes of its half-year review and annual 
audit. The Committee looks for constructive challenge from 
Deloitte as external auditor.

Impact of COVID-19
Although the Committee’s roles and responsibilities have not 
changed, a number of areas have required increased levels 
of scrutiny due to the impact of the COVID-19 pandemic and 
the risks that arose as a result. As a priority, a review of the 
Group’s risk management and internal control arrangements 
were completed including the impact of increased levels of 
remote working. 

Significant matters in the financial statements 
The key areas of judgement and estimates considered by the 
Committee, in relation to the 2020/21 accounts and disclosed 
in Note 2 to the consolidated financial statements on pages 
146 and 147, were:

Adjusting items
The Committee challenged the appropriateness of the 
presentation of adjusting items, giving consideration to the 
nature and significance of each item classified as adjusting. 
The Committee concluded that the items met the criteria 
as defined by the accounting policy and that the policy had 
been applied consistently across years. 

Defined benefit pension
The Committee reviewed, considered and exercised 
judgement on the assumptions used to calculate the fair 
value of pension scheme assets and present value of 
defined benefit obligations under IAS 19, to satisfy itself that 
appropriate consideration and balance had been given to 
all macroeconomic factors. The principal assumptions used 
and the sensitivities around them were considered and the 
consistency in approach from 2019/20 to 2020/21 was 
assessed, concluding with the same estimates as reached 
by management.

Impairment testing – property, plant and equipment, goodwill 
and right-of-use assets  
The Group’s impairment reviews require significant judgement 
in estimating the recoverable amount of its cash generating 
units. An impairment review was performed for the purpose 
of the Group’s Interim Report resulting in impairments 
of £238.8m of goodwill, £54.0m of property, plant and 
equipment and £35.9m of right-of-use assets. The Committee 
reviewed the approach taken to the impairment review. 
The Committee challenged management’s approach, in 
particular the methodology used to estimate both value in use 
and fair value less costs of disposal for site level impairment 
reviews and in calculating the impairment of the newly 
acquired goodwill in Germany. The Committee also challenged 
the inputs used in management’s model with a specific focus 
on the impact of the COVID-19 pandemic on discount rates 
and growth rates. The Committee reviewed a further paper 
detailing management’s year-end impairment review which 
resulted in the recording of further impairments of £7.2m of 
property, plant and equipment and £0.8m of right-of-use 
assets with a specific focus on the Group’s forecast recovery 
as lockdown restrictions are eased. The Committee was 
satisfied that the Group has appropriately performed the 
impairment reviews, accounted for the impairments identified 
and that the related disclosures were appropriate.

Coronavirus Job Retention Scheme Governance  
As a result of the complex requirements of the Coronavirus 
Job Retention Scheme and the value of claims made by the 
Group, the Committee has reviewed the overall governance 
arrangements in place. This included reviewing the 
management controls over the data used in the claims 
process and reviewing the results of an internal audit report 
on the accuracy of the claims which was prepared with the 
support of external specialists. 

Fair, balanced and understandable
In order to confirm to the Board that the Annual Report and 
Accounts, taken as whole is fair, balanced and understandable, 
there has been a thorough verification and approval process 
using the Committee’s knowledge of the Company, as 
outlined below:

 › the Annual Report and Accounts is drafted by the 

appropriate senior management with overall coordination 
by the Secretariat team to ensure consistency;

 › comprehensive reviews of the drafts of the Annual Report 

and Accounts are undertaken by management, the 
Executive Committee and the Audit Committee Chairman;

 › a final draft is reviewed by the Audit Committee prior to 

consideration by a committee of the Board; and

 ›

formal approval of the Annual Report and Accounts is given 
by a Committee of the Board. 

81

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationAUDIT COMMITTEE REPORT CONTINUED

Going concern and viability 
The Committee received regular updates on the steps taken 
by management to secure liquidity for the likely duration of 
the crisis and recovery period beyond. These steps include 
the following:

 › The covenant waivers agreed with the Group’s lenders and 
pension fund Trustees in May 2020 covering the period to 
March 2022. 

 › The June 2020 rights issue raising £1bn.

 › The extension, agreed in February 2021, of the Group’s 

revolving credit facility until September 2023 and further 
extension of associated covenant waivers until March 2023. 

 › The Green Bond issue in February 2021 raising £550m 

and subsequent early repayment of £200m of US private 
placement loan notes in March 2021. 

The Committee is satisfied that the increased liquidity risk 
because of the impact of COVID-19 has been reduced by 
these steps.

The Committee has reviewed the Group’s severe but plausible 
scenario and is satisfied that this is appropriate in supporting 
the Group as a going concern. The committee has also 
reviewed the Reverse Stress Test scenario where the business 
remains closed for the following 12 months due to COVID-19 
and concluded that it is considered remote.

In addition, the Committee has reviewed the Group’s 
assessment of viability over a period greater than 12 months. 
In assessing viability, the Committee has considered the 
Group’s position following the steps taken during the year 
as listed above and the three-year plan recently approved by 
the Board. The Committee considered the potential financial 
impact of the Group’s principal risks and uncertainties and 
the specific risks associated with Government restrictions 
in response to the COVID-19 pandemic. The Committee has 
concluded that these assumptions are appropriate.

Internal control and risk management
The Audit Committee monitors the systems of risk 
management and internal control. In addition, the Committee 
completes an annual review of the effectiveness of these 
systems, assessing the risk management framework and 
policy, management’s risk assessment and review process, and 
the monitoring and reporting of risk. This review is completed 
in conjunction with an internal control effectiveness review 
from Internal Audit and Group Finance, and considers all 
material controls, including financial, operational and 
compliance controls. The system and processes were 
considered to be robust and no significant weaknesses 
were noted.

82

A robust assessment of the principal and emerging risks 
facing the Company was carried out by the Board, considering 
risk appetite, and each risk was assessed and the level of 
assurance required was determined. Further details of the 
principal risks identified and agreed by the Company can be 
found on pages 62 to 66.

‘Speaking Out’ facility 
In accordance with the Code, the Committee has continued 
to review the Company’s whistleblowing function, known 
as ‘Speaking Out’. The system is operated by two external 
third-party providers, Hospitality Action in the UK and 
Navex Global internationally, and allows employees to report 
anonymously and in confidence. The Committee receives 
annual reports from the General Counsel and reviews the 
operation of this function and outcomes. The Committee is 
satisfied that there are appropriate arrangements in place for 
proportionate and independent investigations. Any significant 
issues or risks raised through this process are escalated to the 
Board, and the Board receives updates on the number and 
types of reports throughout the year from the General 
Counsel.

Internal audit
The internal audit function provides independent assurance 
through reviewing the risk management processes and internal 
controls established by management.

The Audit Committee monitors and reviews the scope, extent 
and effectiveness of Whitbread’s internal audit function. 
Regular presentations and updates are given to the Committee 
by the Head of Internal Audit and complemented by private 
discussions as and when necessary. The Committee has 
approved the Group internal audit terms of reference, which 
sets out the role, accountability, authority, independence, 
and objectivity of the function. The Committee considers 
matters raised through audit reports and the adequacy of 
management’s response to them, including the time taken 
to resolve any such matters. The main focus areas for internal 
audit during the year included information security strategy 
and programme, key financial controls for Support Centre, 
COVID-19 health and safety across sites, the Coronavirus Job 
Retention Scheme, Germany expansion and capital processes, 
and significant systems and change programme assurance, 
including the replacement of Whitbread's CRM system 
over the next few years 

The scope of activity of internal audit is monitored and 
reviewed at each Audit Committee meeting. An annual plan 
was agreed by the Committee in March 2021 which covers the 
activities to June 2022. The internal audit plan is determined 
based on the Audit Universe which sets out all auditable 
areas of the business and assigns each area a risk level and 
recommended audit frequency. The internal audit plan 
is aligned to the Group’s principal risks which are formally 
reviewed and agreed by the Executive Committee and Board 
on a biannual basis against a standard set of risk assessment 
criteria. The plan also considers areas of major change within 
the business, recurring themes from previous audit results and 
the views of management. Follow-up audits are also planned 
in areas where past audits highlighted significant risks to 
ensure remedial actions have been implemented and are 
working effectively to reduce Whitbread’s risk exposure. 

Whitbread Annual Report and Accounts 2020/21Areas highlighted for audit on the current plan include systems 
and processes to support Whitbread’s operations in Germany, 
and an overall greater focus on centrally managed Premier Inn 
and Restaurants operational and commercial risks including 
repairs and maintenance, payroll, pricing and compliance with 
the requirements of the Coronavirus Job Retention Scheme. 
The in-house IT internal audit team provides assurance over 
Whitbread’s information systems, and delivers integrated IT 
audits, as well as coordinating assurance reviews to de-risk 
Whitbread’s ongoing major change projects, including the 
replacement of the Group’s CRM system. 

Internal audit ways of working have been modified to 
accommodate remote working. The overall approach has 
remained the same and the underlying audit methodology 
and processes are unchanged with audits still fully compliant 
with best practice and internal audit standards.

External auditor
On behalf of the Board, the Committee oversees the 
relationship with the external auditor. Deloitte was appointed 
as the auditor of the Company in 2015 following a formal 
tender process, and reappointed at the 2020 annual general 
meeting. The current audit partner is Katie Houldsworth, who 
was appointed in 2020 after Nicola Mitchell stepped down 
from the role after holding it since Deloitte’s initial 
appointment. 

Audit effectiveness 
The effectiveness of the external audit process is dependent 
on appropriate audit risk identification at the start of the audit 
cycle. We receive from Deloitte a detailed audit plan, 
identifying its assessment of these key risks.

These risks were reviewed and they, together with the work 
done by the auditor, were challenged to test management’s 
assumptions and estimates around these areas, as well as 
other areas reported upon. The effectiveness of the audit 
process was assessed in addressing these matters through 
the reporting we received from Deloitte at both the half-year 
and year-end. In addition, feedback was sought from the 
Committee, the Board and management on the effectiveness 
of the audit process and targeted and tailored questionnaires 
were completed. 

An assessment of the effectiveness of Deloitte in respect 
of the previous financial year was undertaken in July 2020. 
Overall, it was noted that the audit team had adapted well 
to the challenges of remote working and that the audit was 
effective, executed to a high standard and that improvements 
had been made on the prior financial year. However, it was 
noted that there was still room for improvement in respect 
of the planning and timeliness of audit requests. 

As part of our review process for this financial year, the 
Committee will be assessing the work of the year-end audit, 
once finalised, and an effectiveness review for this financial 
year will be undertaken and reported to the Audit Committee. 

The FRC’s Audit Quality Review (AQR) team monitors the 
quality of audit work of certain UK audit firms through annual 
inspections of a sample of audits and related procedures at 
individual audit firms. During the year, the FRC’s Audit Quality 
Review Team (AQRT) reviewed Deloitte’s audit of the Group’s 
financial statements for the year ended 27 February 2020 
as part of its annual inspection of audit firms. The Committee 
Chairman received and reviewed the final report from the 
AQRT which indicated that there were no significant areas 
of concern.

The Committee confirms that the Company has complied with 
regard to the requirement of the provisions of the Statutory 
Audit Services for Large Companies Market Investigation 
(Mandatory Use of Competitive Tender Processes and Audit 
Committee Responsibilities) Order 2014. The Group intends 
to put the external audit out to tender every ten years in the 
future, with the next tender expected to be in 2025.

Auditor independence
To safeguard the objectivity and independence of the external 
auditor, the Committee’s terms of reference set out the policy 
is respect of provision of services by the external auditor. 
The Committee regularly reviews this policy for necessary 
changes in response to changes in related standards and 
regulatory requirements. This policy was updated in March 
2020 to incorporate the Revised Ethical Standards issued by 
the FRC in December 2019. 

The policy defines prohibited services that are not to be 
provided by the auditor because they represent a risk to the 
external auditor’s independence. For certain services that are 
not prohibited, because of the knowledge and experience of 
the external auditor and/or for reasons of confidentiality, it can 
be more efficient or prudent to engage the external auditor 
rather than another party. This is particularly the case with 
audit-related assurance services that are closely connected to 
the audit function where the external auditor has the benefit 
of knowledge gained from work already performed as part 
of the audit.

For certain specified audit and audit-related services, the 
Group can employ the external auditor without reference 
to the Audit Committee, subject to a specified fee limit 
of up to £250,000. For the services permitted in certain 
circumstances, agreement must be sought from me, as 
Chairman of the Committee, where fees are less than the limit 
specified, or with full Audit Committee approval where fees 
are anticipated to be greater than £250,000. A tender process 
would be held where appropriate.

83

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationAUDIT COMMITTEE REPORT CONTINUED

Total non-audit fees amounted to £1.2m consisting of £0.1m 
of audit-related services and £1.1m of other non-audit services. 

Audit-related services are represented by the interim review. 
Although this is considered to be a non-audit service, the 
objectives of the review are aligned with the audit. 
Details of other non-audit fees are as follows: 

Services in relation to the June 2020 rights issue – £1.0m
Provision of reporting accountant services, including working 
capital reports and comfort letters. The work was led by 
a separate engagement team with services performed by 
the audit team limited to routine letters whereby it is both 
allowable and expected that the audit team and audit partner 
are involved. These are subject to independent reviews. 

Services in relation to the February 2021 Green Bond issue  
– £0.1m 
Provision of reporting accountant services including comfort 
letters. The work performed was subject to independent 
review from partners outside the audit team. 

As a result of the level of non-audit fees incurred during the 
year, Deloitte was required to obtain waivers from the FRC. 
The waivers were accepted prior to commencement of the 
non-audit services. 

Following a review of the services provided by our external 
auditor, Deloitte LLP, we can confirm that it continues to be 
independent. 

Chris Kennedy
Chairman, Audit Committee
26 April 2021

84

MAIN ACTIVITIES DURING THE YEAR

In 2020/21, the Audit Committee’s work covered internal 
controls, risk management, internal audit, external audit 
and financial reporting. The details of the matters 
discussed at Committee meetings are shown below. 
Through the year, the Committee has also covered the 
quality and integrity of accounting policies and practices.

MARCH 2020

 › Correspondence with FRC regarding irrevocable 

buyback commitment

 › External auditor – approval of remuneration, terms 
of engagement and other fees, and controls update

 ›

Internal audit – approval of plan

 › Risk and controls – review of risk management process, 

approval of policy, update on financial control framework 
and litigation review

 › Review of Committee’s rolling agenda and terms of reference

 › Review of the previous year’s Speaking Out reports

 › Audit Committee evaluation report

APRIL 2020

 › 2019/20 Annual Report and Accounts

 › 2019/20 Deloitte external audit report

 › Non-audit services and fees

 ›

Internal audit – review of 2019/20 report and terms of reference

 › Compliance report

 › Risk and controls – review of statements on risk management

 › Payment practices reporting – review of full-year report

 › Going concern and viability, including the impact of COVID-19 

and the £1.0bn rights issue

JULY 2020

 › Risk and controls – BART update, IS Strategy update, 

assessment of effectiveness of audit process

 › Compliance – treasury policy, financial control update

 ›

Internal audit – update on plan, procurement review update, 
COVID-19 risk register

 › Update on Coronavirus Job Retention Scheme 

 › Review of effectiveness of external auditor

OCTOBER 2020

 › Review of FY21 Interim Results – judgements and estimates, 

impairment and going concern 

 › External audit – half-year report, letter of representation, 

UK Corporate Governance Code update, approval of terms 
of engagement 

 › Risk and controls – litigation review, compliance report, controls 

update, BART, PCI compliance update, procurement update

 ›

Internal audit – interim update 

 › Payment practices report

Whitbread Annual Report and Accounts 2020/21CORPORATE GOVERNANCE

Nomination Committee report

ADAM CROZIER
CHAIRMAN, NOMINATION COMMITTEE

MEMBERSHIP OF THE NOMINATION COMMITTEE  
AND MEETING ATTENDANCE

Name of director

Adam Crozier (Chairman)

David Atkins

Richard Gillingwater

Frank Fiskers

Chris Kennedy

Deanna Oppenheimer1

Susan Taylor Martin2

Horst Baier

Meetings attended  
and eligible to attend 

2/2

2/2

2/2

2/2

2/2

1/1

1/2

2/2

1  Deanna stepped down from the Board at the end of December and 

therefore was no longer a Committee member for the January meeting. 

2  The one meeting Susan was unable to attend was due to a conflict with 

a previously arranged meeting.

This year we are pleased to welcome 
Fumbi Chima and Kal Atwal to the 
Board as new independent non-
executive directors and members of 
the Nomination Committee. Fumbi will 
also be joining the Audit Committee, 
while Kal will become a member 
of the Remuneration Committee. 

Role of the Committee
The role of the Nomination Committee is to review the Board 
composition and to plan for its refreshment as applicable. 
The Committee is also responsible for evaluating the directors 
on an annual basis, striving for a balance of skills, knowledge, 
independence, experience and diverse representation to allow 
for it to operate effectively, and ensuring there is no undue 
reliance on any one individual.

Responsibilities of the Committee 
The Committee has specific responsibilities on behalf of the 
Board and these are detailed below:

 › to regularly review the structure, size and composition 
of the Board (including balance of skills, independence 
and diversity), and make recommendations to the Board;

 › to consider succession planning for the Board and to 

determine the skills and experience required for future 
Board appointments;

 › to identify and nominate, for the approval of the Board, 

candidates to fill Board vacancies as and when they arise;

 › to evaluate the balance of skills, knowledge, experience 

and diversity required prior to making an appointment to 
the Board and, on the basis of this evaluation, to prepare 
a role description outlining the capabilities required for 
a particular appointment;

 › to keep the leadership needs of the Company under review, 
both for executive and non-executive directors with a view 
to ensuring the continued ability of the Company to 
effectively compete;

 › to keep up to date with strategic issues and commercial 
changes affecting the Company and the market in which 
it operates;

 › to ensure that, on appointment to the Board, non-executive 
directors receive a formal letter of appointment setting out 
the time commitment in respect of the role;

 › to annually review the time required from non-executive 
directors and to ensure that a performance evaluation is 
undertaken to determine if non-executive directors are 
spending sufficient time to fulfil their duties;

 ›

for the appointment of a Chairman, to prepare a job 
description including the time commitment expected. 
A proposed Chairman’s other significant commitments 
should be disclosed to the Board before appointment 
and any changes reported to the Board as they arise; and

 › to review the results of the annual Board evaluation that 

relate to the composition of the Board.

85

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information 
NOMINATION COMMITTEE REPORT CONTINUED

Diversity and inclusion
The Board believes that diversity in many forms is critical 
to the effectiveness of the Board and to the Group’s continued 
success, which is why we have made a commitment to put 
diversity at the core of our business agenda with an aim to 
become the most inclusive hospitality business.

Our Executive Committee is a sponsor of Whitbread’s 
approach to diversity and inclusion across Whitbread. 
There is a Diversity and Inclusion (D&I) strategy now in place, 
which was created in line with industry standards to ensure we 
are focusing on the right areas. Whilst our current diversity 
targets measure our progress relative to data which captures 
gender and race, our actions focused on greater inclusion are 
just as relevant to the inclusion of broader underrepresented 
groups and those individuals who feel they are in a minority 
due to their sexual orientation, gender identity, disability 
or age and experience.

We have now invested in a Diversity and Inclusion Centre 
of Excellence, responsible for leading the implementation 
of the D&I strategy, guided by our new Commitments:

We have four commitments to greater diversity:

1.  Have greater diversity in our leadership population, 
with targets of 8% ethnic minority and 40% female 
representation in our top 100 by the end of 2023 

2.  Have greater ethnic diversity in our middle management 
population through stringent recruitment practices that 
mitigate individual biases

3.  Invest more in a diverse talent pipeline to ensure we can 

promote diverse talent equitably

4.  Complete ethnicity pay gap analysis, and share our results 

and findings with our internal colleagues

We have four commitments to create an environment 
of greater inclusion:

1.  Equip all our leaders to be fluent around diversity and 

inclusion, through mandated development 

Female representation
Our 2020 Gender Pay Gap Report, released in February 2021, 
highlights an 11.65% pay gap, reduced by 1.58 percentage 
points from 2019. We have strong female representation 
across Whitbread, with 66% of our hourly paid roles filled by 
women, along with 34% of our female leadership population. 
We are also proud to be one of currently six FTSE 100 
businesses to have a female CEO.

Our focus continues to be driving female representation in 
senior roles across all functions, remaining committed to the 
recommendations outlined in the Hampton Alexander Review. 
We recognise that senior level representation continues to 
be a theme in our Gender Pay Reports, and are focused on 
accelerating progress through our stretching targets, set out 
in our commitments, in the next 12 months. 

You can read our 2020 Gender Pay Gap Report and our 
actions in more detail on our website, www.whitbread.co.uk 

Ethnic representation
Whilst our D&I commitments focus on all underrepresented 
groups, they also have specific relevance in increasing our 
diversity of colleagues from ethnic minorities.

84% of our Board identify as White, 8% identify as Asian and 
8% identify as Black. We are proud to have met the Parker 
Review '1 by 21' target, but recognise that this by itself is not 
enough, and there is more to do to increase the ethnic 
representation across Whitbread.

Whilst 13%* of our colleagues identify as Asian, Black or Mixed 
Ethnic, our representation of these groups at leadership level 
is lower than we would wish and we recognise we have more 
to do. We have set up a Race, Religion and Cultural Heritage 
colleague network with executive sponsorship to partner 
with our D&I Centre of Excellence and drive change. So far 
they have amplified the voices of many of our minority groups, 
celebrated key cultural events and reviewed and relaunched 
key HR policies. The recent training all our leaders (including 
our Executive Committee) attended included a module on 
Race Allyship.

2.  Amplify the voices of all our minorities, through the 

sponsorship of networks and forums

We are committed to change, and over the next 12 months 
are confident that we will accelerate our progress.

3.  Review our policies to make sure they are inclusive 

of minority groups

4.  Celebrate key cultural events throughout the year

Our progress against these commitments is detailed in 
the Group HR Director’s review on pages 42 to 47.

86

Setting targets
Our diversity commitments give us challenging internal 
targets that reflect our ambition to be more diverse and 
more inclusive. Our Executive Committee has individual 
and collective targets relating to the diversity of its functional 
leadership teams, alongside accountability to deliver the wider 
D&I commitments. 

We continue to be very committed to the recommendations 
outlined by the Parker Review, particularly its target for all UK 
FTSE 100 businesses to meet the ‘1 by 21’ target of at least one 
ethnically diverse member of the board by 2021 and the 
signalling of intent this brings to the wider business with 
regard to leadership representation. 

Our two recent Board appointments, Fumbi Chima and Kal 
Atwal, are both highly talented individuals who bring valuable 
executive experience and expertise to our Board from March 
2021. Following these appointments, the Board now fully 
meets the standards expected by the Hampton Alexander 
Review on gender and the McGregor Smith Review 
on ethnicity.

* 

13% of colleagues who have chosen to enter their ethnicity data.

Whitbread Annual Report and Accounts 2020/21Succession planning 
The Committee annually evaluates the balance of skills, 
experience, independence and knowledge on the Board, 
preparing a description of the role and capabilities required 
for a particular appointment. A matrix of the skills and 
competencies of the current Board is mapped against the 
skills and competencies the Committee believes will be 
required in the future. The process, which is also used when 
the Board is considering new appointments, of either 
executive or non-executive directors, along with the Board’s 
policies and Diversity and Inclusion Commitments, listed 
opposite, help the Committee succession plan and develop 
a diverse pipeline. 

Following the 2020 Board evaluation, one of the Committee’s 
focuses for last year was to consider the Board’s experience 
in relation to consumer marketing and technology. 
The appointment of Fumbi Chima and Kal Atwal brings 
an invaluable mix of skills to the Board, especially in the 
technology sector, digital transformation, marketing and 
general management which has been gained from working in 
a variety of businesses. They will add huge value to the Board.

We use external search consultants to engage and identify 
a number of candidates, ensuring equal representation, 
aligned with the role and capabilities required for the 
appointment. For the appointment of Fumbi and Kal, 
we partnered with Korn Ferry and Audeliss, both independent 
consultancies which have no other links to Whitbread or 
any directors. 

Once a new director has been appointed, they receive 
a tailored induction which helps introduce them to the 
business. Following their appointment in March, Fumbi 
and Kal met with a variety of senior leaders across the 
business and intend to visit sites and meet team members 
post COVID-19. 

Further information on Fumbi and Kal’s induction process 
can be found on page 77.

As part of our annual talent cycle, we review the long term 
succession plan for our Executive Committee as standard. 
In addition to this, we have robust emergency and medium 
term succession plans in place for all our Executive 
Committee. These have been revised this year as part of our 
COVID contingency planning and Senior Leadership 
succession planning.

Our approach to the annual re-election of directors
As required by the Code, all directors will be subject to 
re-election at the next annual general meeting (AGM). 
During the year, I completed the individual performance 
review of each non-executive director in respect of their 
contribution and time commitment to the Company. 
All directors are proposed for reappointment at this 
year’s AGM. 

Details setting out why each director is deemed to be suitable 
for reappointment, and how their contribution continues to 
be important to the Company’s long-term success, will be 
included with the AGM papers circulated to all shareholders.

Adam Crozier
Chairman, Nomination Committee
26 April 2021

MAIN ACTIVITIES DURING THE YEAR

In 2020/21, the Committee’s main activities have included:

 ›

the appointment of Fumbi Chima and Kal Atwal;

 › Board succession planning;

 › HR strategy including diversity and inclusion; 

 ›

the re-election of directors at the 2020 annual general meeting; 
and

 › a review of the Committee’s effectiveness and its terms 

of reference.

87

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationREMUNERATION REPORT

Remuneration report

FRANK FISKERS
CHAIRMAN, REMUNERATION COMMITTEE

When I took over as Chairman of the 
Remuneration Committee in January 
2020, none of us could have foreseen 
the challenges that lay ahead.

However, by the time I wrote my first letter to you in last year’s 
Annual Report, we were firmly in the midst of the COVID-19 
pandemic and already taking a number of remuneration-
related actions in response.

These included steps such as:

 › the directors waiving their May 2020 annual salary and 

fee reviews; 

 › the executive directors taking a temporary three-month 

30% reduction in base salary;

 › the Chairman and non-executive directors taking 

a temporary three-month 20% reduction in their base fees;

 › annual incentive payments being settled wholly in shares; 

and

 › a commitment not to adjust the pre-pandemic profit targets 
relating to the 2020/21 annual incentive and therefore to 
lapse this element of the opportunity.

Subsequently, the Committee has determined that no 
incentive payments will be made in 2021 to the executive 
directors in relation to the 2020/21 financial year. 

The Committee also closely considered how the pay of the wider 
Whitbread workforce was being impacted during the crisis. 
In particular, whilst a number of team members had been placed 
on furlough during the year, the Company had topped up the 
pay of furloughed team members beyond the level that could 
be reclaimed under the UK Government’s Coronavirus Job 
Retention Scheme.

88

A robust response 
Since I last wrote to you, it has been quite a year. In one of the 
hardest hit sectors, the executive directors have played an 
outstanding role in taking decisive action throughout the 
pandemic to protect their teams, their guests and the 
continuity of the business. They have positioned the business 
to emerge strongly in a way that is expected to maximise 
long-term shareholder value. Since the start of the pandemic, 
Premier Inn has consistently grown market share. In addition, 
the team has delivered on its commitment to use rights issue 
proceeds for growth initiatives with the acquisition of 13 hotels 
in Germany and two in the UK. They have also continued to 
deliver on broader stakeholder concerns on the ESG agenda 
through the Force for Good programme. The executive 
directors’ decisive action has been to the benefit of all 
stakeholders and further details of what has been delivered 
during the year can be found throughout the strategic report 
on pages 1 to 67.

Clearly, though, despite this outstanding response to the 
pandemic, much of Whitbread’s business has had no option 
but to be closed for large parts of the year. We recognise 
the context in which our remuneration decisions are made. 
2020/21 has been a challenging year for all our stakeholders 
and the payment of any variable pay must be considered in 
this light. We must also recognise that, in navigating well 
through this period, Whitbread has drawn on financial support 
from Government and our shareholders, and we remain 
intently focused on preserving the business’s cash position. 
Taking this into account, no incentive payments will be made 
to the executive directors in 2021.

As a result of our decisions, the total remuneration received by 
the executive directors has fallen significantly when compared 
to the previous year, with each of the executive directors 
having a reduction in total remuneration of between 51% and 
54% vs the prior year. This can be seen in the single total figure 
of remuneration table on page 98.

2020/21 annual incentives 
As the targets for the 2020 incentive scheme had been 
established prior to the first COVID-19 lockdown coming into 
force, it was clear from early in the year that the 50% of the 
scheme relating to profit performance would not be payable 
in 2021 and I explained this in my report last year.

The remaining 50% of the incentive was assessed against 
an efficiency measure and individual strategic objectives. 
Although the restrictions on the business made the efficiency 
target more challenging, that element was achieved in full.

The Committee recognises the exceptional performance 
shown by the executive directors in leading Whitbread through 
a very challenging year while positioning the Company to 
capture future growth. We therefore consider that the 
formulaic outcome under the 2020/21 annual incentive plan, 
with performance against these objectives resulting in overall 
outcomes of between 48.6% and 48.9% of maximum for the 
three executive directors, is a fair reflection of the personal 
performance delivered over the year. Further details can be 
found on pages 98 to 101.

To that end, and taking account of the context described 
above, the Committee has determined that the fairest 
outcome for all stakeholders is that no incentive payment 
should be made this year, but incentives which have been 
earned should be carried over to next year, at which point they 
may be awarded subject to continued strong performance 
in relation to the objectives for the year 

Whitbread Annual Report and Accounts 2020/21year were selected before the pandemic in November 2019 
and are not considered appropriate for new awards to be 
made this year. One will be a three-year cumulative cost 
efficiency measure, while the other will be a balanced overall 
assessment of performance and delivery against strategic 
priorities. More details can be found on page 108.

We have not made any changes to the underpins for the 2020 
RSP awards or any other in-flight awards but, as I explained in last 
year's report, we are concerned that the impact of the pandemic 
has put the 2020 RSP underpins beyond reach with significant 
consequences for motivation and retention. We therefore intend 
to evaluate performance in its full context at vesting. We will fully 
disclose any decisions that we take in this regard.

We believe that the combination of targets we have set 
appropriately incentivise the executives to deliver on the 
Company’s objectives as we emerge from the pandemic.

Base salary and pensions
As stated above, all executive directors waived their 
entitlement to base salary increases in May 2020. For 2021 
the Committee has awarded a 2% salary increase to each 
executive director, in line with the general increases in pay 
for salaried employees across the organisation.

The current plan for pension provision was well considered 
as part of the policy review in 2019 and in the context of other 
changes to the policy. As explained in last year’s report, the 
Committee will review the executive directors’ pension levels 
further at the end of the three-year policy period in 2022. 
The Committee continues to be committed to aligning the 
executive directors’ pensions with the wider workforce who 
are all currently able to choose to pay a contribution of up 
to 10% matched by the Company.

We recognise that Whitbread regularly reviews the pay and 
benefits for the wider workforce. If, at the end of the policy 
period, the maximum contribution available to the wider 
workforce is no higher than 10%, then executive directors’ pension 
levels will phase down to 10% over the period to May 2024.

Group HR Director
As announced previously, our current Group HR Director, 
Louise Smalley, will retire from the Board on 31 August 2021. 
You will see later in this report that the Committee elected to 
treat Louise as a 'good leaver' for share scheme purposes. 
All of the remuneration treatment agreed in relation to Louise's 
departure were in accordance with the approved policy. 
Her successor has been appointed, but the position will no 
longer be an executive director position.

A brighter future
With the announcement in February of the Government’s 
roadmap to reopening society, I hope that we can all look 
forward to a brighter future. While we won’t be able to meet 
in person at the AGM this June, I will be available to answer 
any questions you have at the interactive online meeting and 
very much hope that, by 2022, we will be meeting in London.

Frank Fiskers
Chairman, Remuneration Committee
26 April 2021

ahead. Making payment contingent on a two-year view of 
performance serves several purposes: it defers the payment 
of the cash portion of the bonus in the context of continued 
cash conservation; it creates a more retentive structure at 
a time when the executives have very little retention arising 
from long-term incentives; and it places a further incentive on 
the coming year as Whitbread seeks to optimise its recovery.

The underpin on this deferred element will require strong 
and sustainable performance against the executive directors’ 
strategic objectives over the course of the coming year. For the 
underpin to be met satisfactory, performance must be delivered 
on at least 50% of each executive's objectives. These objectives 
will include managing the impacts of the COVID-19 pandemic, 
growing our rooms in the UK and Germany, delivering property 
cost savings, progressing technology development and 
maintaining overhead cost efficiency disciplines. These will 
all be clearly itemised with actual outcomes disclosed in the 
2021/22 Annual Report in a similar way to pages 99 to 101 
of this year’s Annual Report. If the underpin is met, 50% of 
the award will be paid in cash at that point, and 50% will 
be deferred in shares vesting in March 2024, i.e. three years 
from when the award would have been paid under normal 
circumstances. If the underpin is not satisfied, the award will 
lapse in full. The entire award will be forfeited in the case of 
an executive director leaving the Company within the 12-month 
underpin period, except in exceptional circumstances and at 
the discretion of the Committee. 

For our most senior leaders, the approach will mirror that for 
the executive directors, with no payments being made in 2021 
and any future payment in relation to the 2020/21 financial 
year being subject to stretching performance criteria.

The Committee is driven by the principle of fairness across the 
organisation and was keen to ensure that team members around 
the country are rewarded for their effort and contribution during 
this difficult year. I am pleased therefore to say that team 
members at all levels, other than the most senior levels, will 
be receiving special recognition payments in May this year.

Rewarding delivery in 2021/22 and beyond
The Committee has also had to carefully consider how best to 
structure the Annual Incentive Scheme for 2021/22, as well as 
how to structure the underpins for the 2021 awards under the 
Restricted Share Plan.

It is vital that there is an incentive in place for 2021/22 that 
appropriately motivates the executives and rewards them for 
delivery of what is in their control, in the context of a unique 
environment and Government restrictions which significantly 
affect our operations. Recognising that there remains 
significant uncertainty because of the unpredictable external 
environment, the Committee has had to take a different 
approach to the setting of the profit target for the 2021/22 
incentive. The profit target is sales adjusted enabling the 
executives to be rewarded for profit conversion and sales 
relative to the market. The strategic growth objectives and 
the efficiency target have been set in the usual way and more 
information can be found on pages 106 and 107.

The Committee believes this appropriately incentivises the 
executives to steer the Company through the present crisis and 
drive its recovery which aligns with the long-term interest of 
shareholders. Whilst it is expected that this will drive an incentive 
outcome that reflects overall Company performance, the 
Committee has the discretion to override the formulaic measure 
should it feel this is not the case. This approach has been taken 
to address the current uncertainty and the Committee would 
expect to revert to the usual approach next year.

We have also reviewed the underpins for the Restricted 
Share Plan for 2021 and discussed our ideas with major 
shareholders, who were supportive of setting underpins to 
reflect Whitbread’s recovery plan. We have therefore elected 
to select two new underpins for the awards to be made in 
2021. This is on the basis that the underpins used in the prior 

89

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationREMUNERATION REPORT CONTINUED

Remuneration at a glance

BUSINESS PERFORMANCE

FINANCIAL MEASURES

TOTAL SHAREHOLDER RETURN

£635.1m

ADJUSTED LOSS 
BEFORE TAX1

£40m

EFFICIENCY SAVINGS

350

300

250

200

150

100

50

0

03 March
2011

  01 March 
2012

28 February 
2013

27 February 
2014

26 February 
2015

03 March 
2016

02 March 
2017

01 March 
2018

28 February 
2019

27 February
2020

25 February
2021

Whitbread PLC

FTSE 100 Index

The chart looks at the value 
over ten years of £100 
invested in Whitbread PLC on 
3 March 2011 compared, on 
a consistent basis, with that of 
£100 invested in the FTSE 100 
index based on 30 trading day 
average values. The FTSE 100 
has been selected by the 
Committee as an appropriate 
comparator group due to 
Whitbread’s position within 
the FTSE.

1  See pages 206 to 209 for definitions of alternative performance measures.

No long-term incentives were due to vest based on performance in 2020/21.

90

Whitbread Annual Report and Accounts 2020/21 
REMUNERATION OUTCOMES 
TOTAL REMUNERATION (£’000)

ALISON BRITTAIN
CHIEF EXECUTIVE

2020/21

2019/20

2018/19

2017/18

1,032

1,110

1,069

1,032

1,032

830

317

2,257

772

869

470

2,371

Fixed pay

Annual incentive

Long-term incentive

3,747

5,588

SHARE OWNERSHIP

126,023

SHARES

57,092

VESTED, BUT UNEXERCISED, 
SHARE AWARDS

593

% OF SALARY

MEETING  
REQUIREMENT1

NICHOLAS CADBURY
GROUP FINANCE DIRECTOR

2020/21

2019/20

2018/19

2017/18

709

756

728

695

709

558

134 1,448

521

578

182

1,455

2,233

3,482

Fixed pay

Annual incentive

Long-term incentive

SHARE OWNERSHIP

55,267

SHARES

33,920

VESTED, BUT UNEXERCISED, 
SHARE AWARDS

400

% OF SALARY

MEETING  
REQUIREMENT1

LOUISE SMALLEY
GROUP HR DIRECTOR

2020/21

2019/20

2018/19

2017/18

472

472

504

486

464

365

89 958

341

1,476

2,303

375

128

967

Fixed pay

Annual incentive

Long-term incentive

SHARE OWNERSHIP

59,344

SHARES

26,962

VESTED, BUT UNEXERCISED, 
SHARE AWARDS

663

% OF SALARY

MEETING  
REQUIREMENT1

1  Details of shareholding requirements can be found on pages 102 and 103.

91

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationREMUNERATION REPORT CONTINUED

Remuneration policy

The remuneration policy was approved by shareholders at a general meeting in December 2019 and can be found 
on the Company’s website at www.whitbread.co.uk. A summary of the directors’ remuneration policy is set out below.

Operation

Maximum potential value

Performance metrics

Policy table

Element

Base 
salary

Purpose and
link to strategy

Base salaries are set to 
be sufficient to attract 
and retain the calibre of 
executive talent needed 
to support the long-term 
interests of the business.

Salaries are reviewed 
annually taking account of:

 › the salary review across 

the Group;

 › trading circumstances;
 › personal performance, 

including against agreed 
objectives; and
 › market data for an 

appropriate comparator 
group of companies.

None.

None.

 › Annual salary increases 
would normally be in 
line with the average 
increases for employees 
in other appropriate 
parts of the Group.
 › On occasion, increases 

may be larger where the 
Committee considers 
this to be necessary. 
Circumstances where 
this may apply include 
growth into a role, 
to reflect a change 
in scope of role and 
responsibilities, where 
market conditions 
indicate a level of 
under-competitiveness 
and where the 
Committee judges that 
there is a risk in relation 
to attracting or retaining 
executive directors.
 › Where the Committee 

awards increases above 
the average for other 
employees, it will do 
so in accordance with 
policies applying across 
the Group and the 
resulting salary will not 
exceed the competitive 
market range.

 › We do not anticipate that 
the maximum payable 
would exceed 10% of 
salary. However, the 
Committee may provide 
benefits above this level 
in certain situations 
where it deems it 
necessary. This may 
include, for example, the 
appointment of a director 
based overseas or 
a significant increase in 
the cost of the benefits.

Benefits

 › Benefits are intended 
to be competitive in 
the market so as to 
assist the recruitment 
and retention of 
executive directors.

 › Executive directors 

 ›

are entitled to benefits 
relating to a car or car 
allowance and healthcare 
or personal insurance.
In exceptional 
circumstances, such 
as the relocation of 
a director, or for a new 
hire, additional benefits 
may be provided in the 
form of a relocation 
allowance and 
benefits including 
tax equalisation, 
reimbursement of 
expenses for temporary 
accommodation, travel 
and legal and/or 
financial assistance.

92

Whitbread Annual Report and Accounts 2020/21Element

Annual 
Incentive 
Scheme 
(AIS)

Purpose and
link to strategy

 › To provide a direct 

link between annual 
performance 
and reward.

 › To incentivise the 
achievement of 
outstanding results 
across appropriate key 
stakeholder measures.

 › To align with the 

long-term interests of 
shareholders and help 
participants build 
a significant stake in the 
business over time, by 
awarding a material part 
of the annual incentive 
in deferred equity.

Operation

Maximum potential value

Performance metrics

 › Targets for measures 
set at the beginning 
of the financial year.

 › Cash awards paid 
following the end 
of the financial year.
 › Deferred share awards 
normally vest after 
three years, subject to 
continued employment.
 › Malus provisions apply 
to unvested deferred 
shares and clawback 
provisions apply to 
cash awards.

 › Up to 200% of base 
salary (up to 50% of 
maximum paid in cash 
and the remainder 
is paid in deferred 
share awards).

 › The maximum bonus for 
2021/22 for the current 
executive directors will 
be 170% of base salary. 
Any increase beyond 
this level in future 
years will only be 
applied in exceptional 
circumstances and will 
be at the discretion 
of the Committee.

 › Awards are payable 
based on a mix of 
adjusted profit 
performance, business 
performance measures 
and growth objectives. 
Performance measures 
under each area are 
determined annually and 
the Committee is able to 
adjust the weighting of 
the areas annually based 
on prevailing business 
needs. However, the 
underlying profit 
performance will 
represent no less than 
50% of the total award at 
any time. Other measures 
will be objective and, 
when possible, externally 
benchmarked leading 
indicators of future 
financial performance will 
be used. Normally around 
25% of the maximum 
incentive is paid for 
threshold performance, 
with around 50% paid for 
on target performance 
and the full incentive 
payment being paid 
for delivering stretch 
performance. These  
vesting levels may 
vary from year to year.

 › The Committee may 

at its discretion adjust 
the outcome under 
the formulaic measures 
where it considers it 
is appropriate to do so 
to better reflect overall 
Company performance.

93

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationREMUNERATION POLICY CONTINUED

Operation

Maximum potential value

Performance metrics

 › Annual awards to 

a maximum of 125% 
of base salary in respect 
of each financial year.
 › The maximum grant for 
2021/22 for the current 
executive directors will 
be 125% of base salary 
for the CEO and 110% 
of base salary for the 
FD. Any increase 
beyond this level for 
the FD will only be 
applied in exceptional 
circumstances and will 
be at the discretion of 
the Committee.

 › The first grant will be 
made in Whitbread’s 
2020/21 financial year.
 › Awards normally vest 
after a period of at 
least three years, 
subject to one or more 
performance underpins 
and continued 
employment.

 › After vesting there will 

be an additional holding 
period during which 
vested shares cannot 
be sold, such that the 
combined underpin 
measurement period 
and holding period is 
at least five years.
 › Subject to clawback 
and malus provisions 
as set out below.

 › Dividend equivalents 
may be provided on 
vested awards during 
a holding period.

 › Vesting will be subject to 
two or more performance 
underpins, which will be 
disclosed at or around 
the time of grant in the 
DRR. Where there are 
two underpins, if one of 
the underpins is not met, 
then up to 50% of the 
award will lapse. If both 
underpins are not met, 
then up to 100% of the 
award will lapse, subject 
to the overall discretion 
set out in the full policy.
 › The Committee may vary 
the underpins in future 
years in order to align 
with the Company’s 
strategy, but will always 
include objective 
financial metrics, 
which will be disclosed 
prospectively at or 
around the time of grant, 
in the DRR.
It is anticipated that all 
performance underpins 
applicable to awards will 
be equally weighted, 
although the Committee 
retains the discretion to 
adjust the weighting of any 
underpins in future years.
In addition, the Committee 
will have general 
discretion to determine 
the most appropriate 
vesting levels if it believes 
this will better reflect the 
underlying financial 
performance of the 
Company over the period 
and such other factors 
as it may determine.

 ›

 ›

Element

Restricted 
Share Plan 
(RSP)

Purpose and
link to strategy

 › To enable the growth 
strategy in both the 
UK and Germany, 
which requires 
different strategies 
and approaches.

 › To promote long-term 
value creation rather 
than focusing on 
specific targets at 
a time when the 
executive directors 
need to balance 
investment and growth.

 › To retain executive 

directors throughout 
an important time for 
the business to deliver 
the growth strategy.

94

Whitbread Annual Report and Accounts 2020/21Element

Sharesave 
scheme

Purpose and
link to strategy

To encourage long-
term shareholding 
in the Company.

Pension

Pension benefits are 
provided in order to offer 
a market competitive 
remuneration package 
that is sufficient to 
attract and retain 
executive talent.

Operation

Maximum potential value

Performance metrics

Consistent with prevailing 
HMRC limits, currently 
savings limited to £500 
per month.

None.

 › Annual invitation to all 
employees, including 
the executive directors.
 › Option price calculated 

by reference to the 
market price 
discounted by 20% 
on the invitation date.
 › Options granted subject 
to participant agreeing 
to save over a three- 
and/or five-year period.

 › Executive directors are 

 › 25% of base salary 

None.

entitled to participate in 
the Company’s pension 
scheme (or other 
pension arrangements 
relevant to their location 
if based overseas).
 › Defined contribution 

scheme.

 › Can elect for cash in lieu 
of pension contributions.

(maximum of 10% for 
new joiners although 
the actual level will be 
determined based on all 
relevant factors at the 
time of appointment, 
including having 
regard to the pension 
contribution rates 
available to the majority 
of the workforce).
 › Contribution rates of 
incumbent executive 
directors will phase 
down to 15% of base 
salary over three 
financial years, with the 
first reduction in May 
2020 to 21.5%. At the 
end of the three-year 
policy period, the 
Committee will 
review the pension 
levels further.

95

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationREMUNERATION POLICY CONTINUED

Purpose and
link to strategy

To attract and retain 
a Chairman and non-
executive directors 
of the highest calibre.

Element

Chairman 
and non- 
executive 
director 
fees

Operation

Maximum potential value

Performance metrics

None.

The fees are reviewed 
annually by the Board 
(excluding the non-
executive directors), 
taking into account 
a range of factors 
including the time 
commitment required 
of the directors, the 
responsibilities of the 
role and the fees paid by 
other similar companies.

 › The Chairman receives 
an annual fee and the 
non-executive directors 
receive a base fee, 
with additional fees for 
acting as the Senior 
Independent Director 
or for chairing, or being 
a member of, the Audit 
or Remuneration 
Committees or any 
other Board committee 
as may be constituted 
from time to time.
 › The Chairman and 

non-executive directors 
are entitled to claim all 
reasonable expenses, 
and the Company may 
settle any tax incurred, 
but do not receive 
any other fees or 
remuneration in 
connection with their 
roles at Whitbread.

96

Whitbread Annual Report and Accounts 2020/21Annual report on remuneration

Remuneration Committee – membership

Name of director
Frank Fiskers (Chairman)

David Atkins 

Adam Crozier

Richard Gillingwater

Deanna Oppenheimer¹ 

Meetings attended 
and eligible 
to attend 
6/6

A significant proportion of an executive’s total reward is 
linked to performance, with much of the reward achieved 
being deferred. This helps to align the interests of executives 
to investors.

6/6

6/6

6/6

4/4

Remuneration Committee – advisers
Internal advisers
Chris Vaughan – General Counsel and Secretary to the 
Committee
Steve Jones – Reward, Pensions and Insight Director

1  Deanna stepped down from the Board at the end of December 2020 and 

therefore was no longer a Committee member for the further three meetings. 

Remuneration Committee – responsibilities
 › Set the broad policy for the remuneration of the Chairman 
and members of the Executive Committee, including the 
executive directors.

 › Within the terms of the agreed policy, determine the total 

individual remuneration package (including incentive 
payments, share awards and other benefits) of the Chairman 
and each executive director.

 › Monitor the structure and level of remuneration of Executive 

Committee members.

 › Approve the design of, and determine the targets for, 

executive incentive schemes.

External advisers
PwC, one of the founding members of the Remuneration 
Consultants Group Code of Conduct, was appointed 
remuneration consultant by the Committee with effect from 
September 2017 following a rigorous tender process and 
adheres to this code in its dealings with the Committee. 
PwC also provides international tax advice to the Group. 
Fees paid to PwC in respect of advice received by the 
Committee amounted to £124,400. These fees were charged 
on a time and material basis. 

The Committee is satisfied that the advice received is 
independent and objective. The Committee is comfortable 
that the PwC engagement partner and team that provide 
remuneration advice to the Committee do not have connections 
with the Company that may impair their independence.

 › Approve awards to be made to executive directors and other 

senior executives under incentive schemes.

Remuneration Committee agenda – 2020/21
 › Approval of Annual Incentive Scheme and targets for 

 › Ensure that contractual terms on termination, and any 

2020/21.

payments made, are fair to the individual and the Company, 
that failure is not rewarded and that the duty to mitigate loss 
is fully recognised.

 › Approval of awards of cash-replacement shares and 

deferred shares to executive directors under the Annual 
Incentive Scheme for 2019/20.

 › Review the alignment of incentives with the Company’s 

 › Executive directors’ salary review – no increases 

wider culture.

were awarded.

 › Obtain ideas and concerns from the wider workforce about 

 › Confirmation of the vesting percentage for the LTIP 

reward and take into account workforce remuneration 
across the Company and externally when setting 
remuneration policy for the executive directors.

In carrying out its duties the Committee has taken into 
account the principles outlined in the UK Corporate 
Governance Code 2018. The Committee believes that the 
Company’s remuneration structures are aligned to the 
Company’s culture and values. Furthermore, the Company’s 
remuneration structures are simple and clear, with executive 
directors receiving base salary, an annual incentive and a 
long-term incentive under the RSP.

Risk is managed, with both the Annual Incentive Scheme 
and the RSP being subject to malus and clawback provisions. 
In addition, a poor health and safety performance would lead 
to a reduced payout under the Annual Incentive Scheme and 
the underpins under the RSP provide protection against any 
payment for failure.

Outcomes are predictable to the extent that the Company 
achieves its targets over any given performance period.

awards made in 2017 and vesting in 2020.

 › Approval of the 2020 awards made under the RSP.

 › Approval of the 2020 remuneration report.

 › Various remuneration-related actions necessary in the 

light of the COVID-19 pandemic.

 › Review of wider remuneration strategy across 

the organisation.

 › Review of RSP underpins.

 › Review of executive director pension arrangements.

 › Committee effectiveness evaluation.

 › Review of the terms of reference.

97

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationANNUAL REPORT ON REMUNERATION CONTINUED

Single total figure of remuneration – executive directors (audited information) 

Base salary

Benefits

Pension

Fixed pay

Director

Alison Brittain

Nicholas Cadbury

Louise Smalley

20/21
£’000

19/20
£’000

20/21
£’000

19/20
£’000

20/21
£’000

816

556

367 

871

592

391

22

22

19

21

21

18

194

131

86

19/20
£’000

19/20
£’000

20/21
£’000
218 1,032
143
756
709
472 504

1,110

95

Annual
Incentive
Scheme

20/21
£’000

19/20
£’000
– 830
558
–

–

365

LTIP1

Variable pay

Total

20/21
£’000

19/20
£’000

–

–

–

317

134

89

20/21
£’000

–

19/20
£’000

20/21
19/20
£’000
£’000
1,147 1,032 2,257
709 1,448
692
–
958
– 454
472

1  The awards vesting under the Long Term Incentive Plan on 21 May 2020 have been re-stated to show their value on the vesting date, based on a price of 2,114.3p per share. 

The value shown includes dividend equivalents. The awards were originally made in 2017 based on a share price of 3,822.2p per share, so none of the value shown for 
2019/20 relates to share price appreciation.

Details of each of the elements included in the table above are as follows:

Base salary
Annual salary increases across the Group are usually effective from 1 May each year. However, the executive directors did not 
receive an increase in base salary in 2020 and agreed to a temporary 30% reduction in their base salaries for a three-month 
period in 2020 as part of our remuneration-related response to the pandemic.

Benefits
The benefits received by each executive director include family private healthcare and a cash allowance in lieu of a company car.

Annual Incentive Scheme
The Remuneration Committee recognises the exceptional performance shown by the executive directors in leading Whitbread 
through a very challenging year while positioning the Company to capture future growth. The Committee considers that the 
formulaic outcome under the 2020/21 annual incentive plan is a fair reflection of the personal performance delivered over 
the year.

At the same time, we recognise the context in which any decision to award a payment is made. 2020/21 has been a challenging 
year for all our stakeholders and the payment of any variable pay must be considered in this light. We must also recognise that 
in navigating well through this period, we have drawn on financial support from Government and our shareholders, and we 
remain intently focused on preserving the business’s cash position.

To that end, the Committee has determined that the fairest outcome for all stakeholders is that no incentive payment should be 
made this year, but the incentives which have been earned should be carried over to next year, at which point it may be released 
subject to continued strong performance. Making payment contingent on a two-year view of performance serves several 
purposes: it defers the payment of the cash portion of the incentive in the context of continued cash conservation; it creates 
a more retentive structure at a time when our executives have very little retention coming from our long-term incentives; and 
it places a further incentive on the coming year as we seek to optimise our recovery.

Strong and sustainable performance against the executive directors’ strategic objectives over the course of the coming year 
will be required for the awards to be made. These objectives will include managing the impacts of the COVID-19 pandemic, 
growing our rooms in the UK and Germany, delivering property cost savings, progressing technology development and 
maintaining overhead cost efficiency disciplines. Further information can be found on pages 88 and 89. These will all be clearly 
itemised with actual outcomes in the 2021/22 Annual Report. For the underpin to be met satisfactory, performance must be 
delivered on at least 50% of each executive's objectives. If the underpin is met, 50% of the award will vest in cash at that point, 
and 50% will be deferred in shares and vest in March 2024, in line with our normal deferral policy (i.e. three years from when the 
award would have been made under normal circumstances). If the underpin is not satisfied, the award will lapse in full. The entire 
award will be forfeited in the case of an executive director leaving the company within the 12-month underpin period, except in 
exceptional circumstances and at the discretion of the Remuneration Committee.

As a result, no incentive payment is shown in the table above for the 2020/21 financial year. 

Team members across the organisation will receive special recognition payments in May 2021 to recognise their effort and 
contribution to Whitbread in such difficult circumstances.

Awards based on profit measure (50% of total award – maximum 85% of salary)
The profit target, which was agreed before the COVID-19 pandemic began, was set at £278.0m, with the threshold set at 
£250.2m and maximum payout due at £305.8m. This target was not met and, as a result, no payment is due under the Annual 
Incentive Scheme in relation to this element of the incentive.

Director

Alison Brittain
2019/20

Nicholas Cadbury
2019/20

Louise Smalley
2019/20

98

Total % of salary 
0.00
18.13

0.00
18.13

0.00
18.13

Whitbread Annual Report and Accounts 2020/21Awards based on efficiency target (25% of total award)
Total efficiency savings of £40m were achieved in the year which was in line with the incentivised efficiency target for 2020/21 
of £40m. This was achieved despite restrictions on the business caused by COVID-19 making the target more challenging. 
The savings achieved do not include any direct variable cost savings as a result of our reduced operations nor any benefit from 
Government support schemes. As a result, the awards to be made based on the efficiency target are as follows (the prior year 
comparison was a combination of WINcard and efficiency targets):

Director

Alison Brittain
2019/20

Nicholas Cadbury
2019/20

Louise Smalley
2019/20

Total % of salary 
42.50
44.59

42.50
44.59

42.50
44.59

As explained on page 98, the payments outlined above are to be carried over until 2022 and are then only payable subject to the 
achievement of a number of strategic objectives during the 2021/22 financial year.

Awards based on business objectives (25% of total award)
Each of the executive directors had a number of business objectives and 25% of the maximum incentive opportunity was linked 
to performance against these objectives. A summary of each of the executive directors’ objectives, together with the incentive 
outcomes, is shown in the table below.

Strategic growth objectives 2020/21 – outcomes

Alison Brittain, Chief Executive

Objectives
Group  
projects

Measures
Evaluate Group options for strategic growth and 
development

Actual outcome
Completed and presented to the Board

Achievement 
per outcome
✓

Develop the property plan and assess strategic options 
to enhance shareholder value

Completed

Produce savings from UK property costs

Complete the separation and delivery of key 
infrastructure for Costa and remove the TSAs

Maintain investor engagement, regular investor 
feedback to the Board across COVID-19 actions 
and strategic and defence themes

Develop and execute a deep cost and capital 
saving plan

Manage the 
COVID-19 
response: 
Financial

Achieved, ahead of target

Completed as scheduled

Completed

Capital reduced by £200m

Prepare sale and leaseback options 

Completed

Prepare cash and capital action plan ready 
for execution

£1bn rights issue completed, £550m 
Green Bonds issued, RCF extended and 
covenants waived

Active management and communication with banking 
partners, pension fund and investors

Completed

Manage the operational impact at sites

Completed through multiple lockdown 
scenarios

Develop and implement new people policies to support 
hours and pay management along with staff welfare

Completed

Manage the 
COVID-19 
response: 
Operational

Manage supply chain to ensure continuity of supply 
for essential goods and services

All essential supply protected and new PPE 
supply chain established

Premier Inn  
UK

Develop commercial plans including new network 
channel

Completed, delivering revenue significantly 
ahead of the market

Develop clear plan for optimising the property network Portfolio analysed

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

99

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationANNUAL REPORT ON REMUNERATION CONTINUED

Objectives

German  
growth

Measures
Integrate the Foremost Hospitality acquisition across 
all operations

Actual outcome
Completed

Complete the rebranding of the Foremost Hospitality 
hotels and reopen

Completed

Manage the acom hotels and increase to three sites

Deliver agreed technology and upgrade and 
remediation plan for Germany

Evaluate priority portfolio acquisition options

Open two organic sites plus one acom and one 
Foremost

Completed and increased to three 
sites with the addition of Stuttgart in 
October 2020

Completed

Evaluation completed with first acquisition, 
from Centro, completed

Three organic sites opened in Essen, 
Hamburg and Leipzig in addition to 
13 Centro Hotels and one Star Inn

Sign four organic sites to the pipeline

Five signed

Refurbish and rebrand acom sites to Premier Inn

Refurbishment delayed to conserve cash 
with Foremost hotels prioritised

Achievement 
per outcome
✓

✓

✓

✓

✓

✓

✓

✗

Total outcome

Achieved 95.45% of maximum = 40.57% of salary

Nicholas Cadbury, Finance Director

Objectives
Group  
projects

Measures
Evaluate Group options for strategic growth 
and development

Actual outcome
Completed and presented to the Board

Achievement 
per outcome
✓

Develop the property plan and assess strategic options 
to enhance shareholder value

Completed

Produce savings from UK property costs

Complete the separation and delivery of key 
infrastructure for Costa and remove the TSAs

Achieved, ahead of target

Completed as scheduled

Triennial pension agreement

In progress

Plans in place for execution of payment strategy in 2021 Completed in readiness for scheduled 

execution

Manage the 
COVID-19 
response: 
Financial

Develop and execute a deep cost and capital saving plan Capital reduced by £200m and £40m 

discretionary costs removed

Prepare sale and leaseback options

Completed

Prepare cash and capital action plan ready for execution £1bn rights issue completed, £550m 

Green Bonds issued, RCF extended and 
covenants waived

Active preparations and communication with banking 
partners, pension fund and investors

Completed

Premier Inn  
UK

Develop commercial plans including new channel 
development

Completed, delivering revenue significantly 
ahead of the market

Optimise the property network

German  
growth

Integrate the Foremost Hospitality acquisition across 
all operations

Complete the rebranding of the Foremost Hospitality 
hotels and reopen

Integrate the acom hotels 

Complete rebranding of acom sites and reopen

Evaluate priority portfolio acquisition options

Open two organic sites plus one acom and 
one Foremost

Portfolio analysed

Completed

Completed

Completed

Refurbishment delayed to conserve cash 
with Foremost hotels prioritised

Evaluation completed with first acquisition, 
from Centro, completed

Three organic sites opened in Essen, 
Hamburg and Leipzig in addition to 
13 Centro Hotels and one Star Inn

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✗

✓

✓

Total outcome

Achieved 94.44% of maximum = 40.14% of salary

100

Whitbread Annual Report and Accounts 2020/21Louise Smalley, Human Resources Director

Objectives
Group  
projects

Measures
Progress the work plan for maintaining labour supply 
post Brexit in the UK

Pay for Progression: Prioritise the most critical of the 
planned spend ahead of Brexit to mitigate the risk of 
talent shortages and apply best practice to Germany 
hotels on opening

Actual outcome
Immediate implications of post-Brexit rules 
managed through but net impact of 
COVID-19 impact on labour supply vs net 
migration still TBD

Pay for Progression priorities accelerated 
through operations reorganisations

Manage the 
COVID-19 
response: 
Strategic

Manage the 
COVID-19 
response: 
Operational

Diversity and Inclusion: Deliver year 1 priorities of the 
3-year plan

Targets, networks, education and visible 
engagement plan

Complete the full separation and delivery of payroll 
admin for Costa, mitigating the cost of retained services

Completed as scheduled, achieving net 
reduction in stranded costs 

Prepare people plan model for network optimisation

Completed

Develop and execute a deep overhead cost savings plan 
considering implications of the decisions in relation to 
team and guest service

Completed with Support Centre restructure 
achieving £17m savings

Plan and execute the operational impacts at sites and 
Support Centre

Completed at significant scale and high 
volume sustained over multiple lockdowns. 
Furlough optimised

Develop and implement new people policies to support 
hours and pay management balancing welfare and 
engagement priorities 

Completed

Plan for immediate ability to flex up as required as 
restrictions are lifted and execution of operations 
restructure to optimise site labour hours

Completed, ensuring minimal risk of repeat 
labour efficiency activity

German  
growth

Deliver HR technology upgrade and mitigate risks 
ahead of that

Establish overhead model, organisation structure and 
capabilities for the business post integration for 2021, 
prioritising key capabilities and cost

Short-term upgrade plan completed. IT 
investment plan rephased to FY22 due 
to COVID-19

Completed restructure with re-prioritised 
future investment to critical roles

Integrate the Foremost Hospitality hotels 

Integrate the acom and Centro hotels

Completed

Completed

Achievement 
per outcome
✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

✓

Total outcome

Achieved 94.23% of maximum = 40.05% of salary

Total awards
The maximum potential award was 170% of salary and the total incentive earned is as follows:

Director

Alison Brittain
2019/20

Nicholas Cadbury
2019/20

Louise Smalley
2019/20

% of salary 
based
on profit
00.00

% of salary 
based
on efficiency 
target
42.50

% of salary 
based
on strategic
objectives
40.57

Total % 
of salary
83.07

00.00

42.50

40.14

82.64

00.00

42.50

40.05

82.55

Total 
£’000
729
830

492
558

325
365

The amounts shown above are not included in the single figure table on page 98. As explained on page 98, any payment 
of these awards has been carried over until 2022 and will then only be made subject to the achievement of strategic growth 
objectives during the 2021/22 financial year.

101

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationANNUAL REPORT ON REMUNERATION CONTINUED

Long Term Incentive Plan
There was no LTIP award in 2018, therefore nothing was due to vest in 2021.

Pension
The percentage of salary or pension allowance received by the executive directors in pension contributions is shown in the 
table below.

Director

Alison Brittain

Nicholas Cadbury

Louise Smalley

% of salary 
21.50

21.50

21.50

The executive directors receive a monthly amount in cash in lieu of pension contributions. This reduced from 25% for 
Alison Brittain and 24.17% for Nicholas Cadbury and Louise Smalley to 21.5% in May 2020. It will further reduce to 18% and 
15% in May 2021 and 2022 respectively. 

The current plan was well considered as part of the policy review in 2019 and in the context of other changes to the policy. 
As explained in last year’s report, the Committee will review the executive directors’ pension levels further at the end of the 
three-year policy period in 2022. The Committee continues to be committed to aligning the executive directors’ pensions 
with the wider workforce who are all currently able to choose to pay a contribution of up to 10% matched by the Company.

The Committee recognises that Whitbread regularly reviews the pay and benefits for the wider workforce. If, at the end of 
the policy period, the maximum contribution available to the wider workforce is no higher than 10%, then executive directors’ 
pension levels will phase down to 10% over the period to May 2024.

Single total figure of remuneration – Chairman and non-executive directors (audited information) 

Director
Adam Crozier

David Atkins

Horst Baier

Frank Fiskers

Richard Gillingwater

Chris Kennedy

Deanna Oppenheimer

Susan Taylor Martin

Base fee

20/21 
£’000

380

19/20 
£’000

400

58

58

58

58

58

48

58

61

20

61

61

61

61

61

Senior Independent 
Director fee

Fee as Chairman of 
a Board Committee

Fee as a member of 
a Board Committee

20/21 
£’000

19/20 
£’000

20/21 
£’000

19/20 
£’000

20/21 
£’000

19/20 
£’000

–

–

–

–

15

–

–

–

–

–

–

 –

15

–

–

–

–

–

–

20

–

20

–

–

–

–

–

3

–

20

16

–

–

10

5

5

5

–

4

5

–

10

2

8

5

–

1

5

Total

20/21 
£’000

380

19/20 
£’000

400

68

63

83

78

78
521
63

71

221

72

81

81

78

66

1  Fees for part year. Deanna Oppenheimer stepped down from the Board on 31 December 2020 and Horst Baier joined the Board in November 2019.

Statement of directors’ shareholding and share interests (audited information)
The Committee believes that the shareholding requirements for executives play an important role in the alignment of the 
interests of executives and shareholders and help to incentivise executives to deliver sustainable long-term performance.

When the new remuneration policy was approved in December 2019, we took the opportunity to bring our shareholding 
requirements for the executive directors in line with market practice. We increased the requirement for the Chief Executive from 
200% of salary to 300% of salary and the requirement for the other executive directors from 125% of salary to 200% of salary. 
In addition, new post-cessation shareholding requirements have been introduced. These are subject to transitional arrangements 
for the current executive directors. We have also made changes to the method of calculation, with unexercised share awards 
no longer subject to performance testing being taken into account (adjusted for any deductions to be made at the point 
of exercise). All of the executive directors are in compliance with the requirement. 

The Chairman and the non-executive directors are each required to build a holding to the value of 100% of their annual fee over 
a three-year period.

102

Whitbread Annual Report and Accounts 2020/21The table below shows the holdings of directors as at 25 February 2021:

Director

Chairman
Adam Crozier2

Executive directors
Alison Brittain

Nicholas Cadbury

Louise Smalley

Non-executive directors
David Atkins

Horst Baier

Frank Fiskers

Richard Gillingwater

Chris Kennedy
Deanna Oppenheimer3

Susan Taylor Martin

Counting towards requirement

Performance vs requirement

Ordinary 
shares

Share
awards1

Value based 
on input 
price 
£’000

Value based 
on market 
price 
£’000

Requirement 
% of salary/ 
base fee

% of salary 
based on 
input price

% of salary 
based on 
market price

Share 
awards not 
counting 
towards 
requirement

 7,500 

–

255

237

100

 64 

59

–

 126,023 

 57,092 

 55,267 

 33,920 

 59,344 

 26,962 

 5,197 

 2,383 

 2,610

4,936 

2,314

2,326 

 300 

 200 

 200 

 2,137 

 1,600 

 2,115 

 2,000 

 2,250 

 1,600 

 2,235 

–

–

–

–

–

–

–

 67 

 72 

63 

 70 

 73 

 66 

 61 

67

76

67

63

71

51

71

100

100

100

100

100

100

100

 593 

 400 

 663 

 109 

 118 

 104 

 114 

 119 

 108 

 100 

563

388

591

110

124

109

103

116

83

115

46,297

27,673

18,295

–

–

–

–

–

–

–

1  The market price used was the average for the last quarter of the financial year (3,158.6p). The number of share awards shown is the full number, but the valuation of those 

awards has been reduced to reflect deductions to be made at the point of exercise in respect of income tax and national insurance contributions. The awards include 
deferred shares awarded under the Annual Incentive Scheme and vested, but unexercised, awards under the Long Term Incentive Plan. All share awards a structured as 
nil-cost options on vesting.

2  Adam Crozier continues to build towards a 100% holding and intends to meet the requirement during the current financial year.
3  Deanna Oppenheimer stepped down from the Board on 31 December 2020, so the number of shares shown above reflect her holding at that date. Deanna actually held 

6,400 ADRs in Whitbread PLC, each of which represent 0.25 of a Whitbread ordinary share.

With the exception of Deanna Oppenheimer, who was not entitled to participate due to her shares being held via ADRs, all of the 
directors fully participated in last year's rights issue. There has been no other change to the interests in the tables shown on this 
page between the end of the financial year and the date of this report.

Options exercised (audited information)
The following options were exercised by executive directors under the Company’s share schemes during the year.

Director

Alison Brittain

Nicholas Cadbury

Louise Smalley

Scheme

Number of 
shares

Exercise 
price

Exercise 
date

Market price 
on exercise 
(p)

LTIP

AIS

PSP

LTIP

AIS

PSP

LTIP

PSP

 14,275 

 10,596 

97,408

N/A 19-Jun-20

 2,435.0 

N/A 19-Jun-20

 2,435.0 

N/A 05-Feb-21

3,238.0

5,275

 7,132 

N/A 19-Jun-20

2,435.0

N/A 22-Jun-20

 2,385.0 

58,063

N/A 05-Feb-21

3,238.0

 3,699

 38,384 

N/A  19-Aug-20

 2,328.0 

N/A 05-Feb-21

 3,238.0 

Key
AIS: Awards of deferred shares under the Annual Incentive Scheme as a result of performance in the 2019/20 financial year.
RSP: Awards made under the Restricted Share Plan.

103

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationANNUAL REPORT ON REMUNERATION CONTINUED

Awards granted
No awards were granted during the year under the LTIP or PSP. During the year, awards were granted under the Annual 
Incentive Scheme and the Restricted Share Plan as follows:

Director

Alison Brittain

Nicholas Cadbury

Louise Smalley

Scheme

Date of 
award

Number of 
shares

Market price
(£)

Total value
(£'000)

AIS 

RSP

17.06.20

17.06.20

17,535

46,297

AIS 

RSP

17.06.20

17.06.20

AIS 

RSP

17.06.20

17.06.20

11,773

27,673

7,704

18,295

23.68

23.68

23.68

23.68

23.68

23.68

415

1,096

279

655

182

433

Key
AIS: Awards of deferred shares under the Annual Incentive Scheme as a result of performance in the 2019/20 financial year. 
RSP: Awards made under the Restricted Share Plan.

Performance metrics
The deferred shares shown above made under the Annual Incentive Scheme have no further performance conditions and are 
due to vest in June 2023. At the point of vesting they will convert to nil-cost options with an 18-month exercise period.

The awards made under the Restricted Share Plan will vest in 2023, subject to two underpins being met. They will then be 
subject to a two-year holding period. The underpins were set as part of the directors' remuneration policy when it was approved 
in December 2019. The first underpin is that the Company's average lease-adjusted net debt to funds from operations leverage 
ration should be less than 4.5x. The second underpin is that Company's average return on capital for the UK business should 
be at least equal to the weighted cost of capital plus 1%. These underpins are based on a three-year measurement period ending 
at the end of the 2022/23 financial year and, if only one of the underpins is met, 50% of the awards will vest. No changes have 
been made to the underpins for these RSP awards but, as explained in last year's report, the Committee is concerned that the 
impact of the pandemic has put the 2020 RSP underpins beyond reach with significant consequences for motivation and 
retention. The Committee therefore intends to evaluate performance in its full context at vesting. We will fully disclose any 
decisions that we take in this regard.

Payments to past directors (audited information)
With the exception of regular pension payments and dividends on Whitbread shares and the exercise of share awards as 
permitted under the rules of the Annual Incentive Scheme, the LTIP and the Savings-related Share Option Scheme, no other 
payments were made during the year to past directors.

Remuneration terms for Louise Smalley's departure
In line with the approved remuneration policy, the Committee elected to apply ‘good leaver’ terms to Louise Smalley on her 
retirement from the Company. In accordance with the policy: unvested deferred share awards earned in respect of annual 
incentive schemes prior to 2020/21 will vest in full on their original vesting dates; the 2020 RSP award will vest on its original 
vesting date and will be pro-rated based on service during the performance period; and Louise will participate in the 2021/22 
Annual Incentive Scheme with the award pro-rated for service in the year. Louise’s award in respect of the 2020/21 Annual 
Incentive Scheme will be made next year, subject to the underpin being achieved, in line with the other executive directors. 
The terms do not include any pay in lieu of notice or eligibility to participate in the 2021 RSP. The post-employment shareholding 
requirements will apply.

Chief Executive’s remuneration 
Whitbread is in the hospitality business and has a large workforce of around 28,000 team members who are employed directly 
by the business and the majority being in hourly paid customer-facing roles in our hotels and restaurants. We have an aligned 
set of reward principles for all employees which includes a core principle to offer competitive pay rates at all levels reflecting 
our position as a leading organisation in the hospitality sector. This enables us to attract and retain the right talented people for 
our winning teams.

For our hourly paid team members, we benchmark other hospitality companies to ensure we are competitive when comparing 
pay with similar organisations and we operate an approach to pay which increases pay for skills progression with clear and 
transparent pay rates for each role that increase as new skills are developed. For our Chief Executive, we benchmark against 
the FTSE 100 (removing any non-comparative industries such as Financial Services, Oil & Gas and Natural Resources which 
include significantly higher levels of remuneration) and this allows us to have an appropriate comparison for this role in 
our sector.

As noted last year, the Chief Executive has a high level of variable pay which impacts the ratio, and for 2020/21 this has led 
to the median pay ratio reducing significantly from 143:1 to 53:1. 

All three of the UK employee reference points compare our Chief Executive’s remuneration with that of hourly paid team 
members in customer-facing roles in the operational outlets and again there is relatively limited difference in the outcomes 
as shown below. Given this, we believe the median pay ratio is consistent with the reward policies for our UK employees.

Whitbread has continued to use Option A to calculate its ratio, as the data required is readily available and this option provides 
the most accurate comparison as the figures are calculated on a like-for-like basis.

104

Whitbread Annual Report and Accounts 2020/21The table below shows how the total pay of the Chief Executive compares to our UK employees at the 25th, median and 
75th percentile:

Year

2020/21

Method

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

Total pay (FTE):

£18,138

Total pay & benefits 
(FTE):

£18,682

Pay ratio (Option A):

55:1

£18,970

£19,539

53:1

£20,218

£20,824

50:1

2019/20

Pay ratio (Option A):

150:1

143:1

134:1

The figures were calculated on 15 February 2021 (the ‘snapshot date’) and use the single figure methodology (salary, benefits, 
annual incentive, LTIP, pension) and for the Chief Executive this is taken from the total single figure remuneration for 2020/21 
on page 98 of £1,032m.

The following table shows the Chief Executive’s pay over the last ten years, with details of the percentage of maximum paid out 
under the Annual Incentive Scheme and the LTIP vesting percentage for each year.

Year

2020/21

2019/20

2018/19

2017/18

2016/17

2015/16

2014/15

2013/14

2012/13

2011/12

Chief Executive

Alison Brittain

Alison Brittain

Alison Brittain

Alison Brittain

Alison Brittain

Alison Brittain

Andy Harrison

Combined CEO remuneration for 
2015/16

Andy Harrison

Andy Harrison

Andy Harrison

Andy Harrison

Single total figure of 
remuneration 
£’000

% of maximum annual 
incentive achieved

% of LTIP award vesting

1,032

2,636

5,588¹

2,336

2,509

634

2,423

3,057

4,554

6,374

3,432

1,444

49.7²

56.7

54.8

64.1

49.8

38.8

38.8

38.8

86.8

82.6

74.9

45.6

N/A

36.0

0.0

38.3

76.5

N/A

97.2

97.2

100.0

100.0

89.8

N/A

Includes £3.7m from the vesting of a one-off award under the PSP in relation to the sale of Costa. This award vested at 97.53% of maximum.

1 
2  The % of maximum annual incentive achieved for the 2020/21 financial year has been deferred until 2022 and will only become payable in the event that Alison achieves 

further strategic objectives during the 2021/22 financial year.

Annual percentage change in remuneration
Whitbread PLC has no employees, but for information purposes, the Chief Executive’s remuneration (including base salary, 
benefits and annual incentive payment) decreased by 51.3% in the year, compared with an increase of 5.1% for the Group’s 
employees as a whole.

Comparison of executive remuneration policy with wider employee population
This section of the report describes each element of the executive remuneration package and explains the extent to which 
those elements are made available to the wider employee population. The Committee consulted with employees in relevant roles 
and took account of feedback from the Employee Forum (see page 46 for more details) when developing the directors’ 
remuneration policy.

Base salary
All employees, including the executive directors, receive an annual review of base salary. Under normal circumstances the annual 
increase in salary for an executive director will be in the same range as the increase for employees across the Group. 

Benefits
Approximately 430 employees across the Group are entitled to a company car or cash in lieu of a company car. The executive 
directors are no longer entitled to a company car under this scheme, but are entitled to receive cash in lieu of a car. 

Approximately 1,600 employees are entitled to participate in the Group’s private healthcare scheme, with 600 of these, 
including the executive directors, entitled to family cover. 

All employees receive discounts on Company products, but the directors have waived their right to this benefit. 

Whitbread’s Sharesave scheme is a standard HMRC approved SAYE scheme. It is offered to all UK employees, including the 
executive directors, on equal terms. 

Annual Incentive Scheme
Approximately 3,600 employees are eligible to take part in an annual incentive scheme linked to the achievement of profit and 
other targets. Approximately 80 senior leaders are given individual strategic objectives in addition to the profit and WINcard 
targets mentioned above. The maximum opportunity is dependent on the role. 

105

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationANNUAL REPORT ON REMUNERATION CONTINUED

Approximately 45 employees, including the executive directors, are entitled to participate in the Annual Incentive Scheme, 
with maximum payouts split between cash and deferred shares, ranging from 60% to 170% of salary. 

Restricted Share Plan
Approximately 45 employees, including the executive directors, participate in the Restricted Share Plan. This scheme is not available 
to the wider employee population, although the Sharesave scheme provides employees with a form of long-term incentive.

Pension
Like all employees, the executive directors are entitled to participate in the Company’s pension scheme. The scheme is 
a defined contribution scheme. Employees below the executive level are able to choose a contribution rate of between 5% 
and 10% and have this matched by the Company. Employees who do not choose to participate may be automatically enrolled 
with contributions in line with the automatic enrolment regulations. Approximately 20 senior leaders, excluding the executive 
directors, receive between 10% and 20% of basic salary from the Company, which can be allocated to pension or taken as cash. 

The policy for newly appointed executive directors is to provide a contribution of 10% of base salary that can be allocated to 
pension or taken as cash. The current executive directors receive a monthly amount in cash in lieu of pension contributions. 
This reduced from 25% for Alison Brittain and 24.17% for Nicholas Cadbury and Louise Smalley to 21.5% in May 2020. It will 
further reduce to 18% and 15% in May 2021 and 2022 respectively. 

Relative importance of spend on pay

The graph below compares the change in total expenditure on employee pay during the year to the change in dividend 
payments and share buybacks.

£m

2,500

2,000

1,500

1,000

500

0

 2020/21

 2019/20

£2,488.3m

£0m

Dividends and
share buybacks1

£612.5m

£581.6m

Employee
costs

1  The dividends and buybacks figure for 2019/20 includes the tender offer, which took place in July 2019.

Implementation of remuneration policy in 2021/22
Base salary
The executive directors waived their right to a salary review in 2020 due to the COVID-19 pandemic. They will each receive 
a 2% salary increase in May 2021 in line with the general increases in pay for salaried employees across the organisation. 
The base salaries of the executive directors with effect from 1 May 2021 will be as follows:

Director
Alison Brittain

Nicholas Cadbury

Louise Smalley

Base salary at 
1 May 2021
£’000
895

608

402

Base salary at 
1 May 2020
£’000
877

596

394

Benefits and pension
The benefits received by each executive director will continue to include family private healthcare, a cash allowance in lieu 
of a company car and cash allowances in lieu of pension. 

Annual Incentive Scheme
To be eligible to receive incentive payments there are ‘gateway’ requirements relating to leadership behaviour. Any incentive 
payments will be at the discretion of the Remuneration Committee in the event that the health and safety score is red on the 
WINcard. The expectation is that our leaders’ actions reflect Whitbread’s values and code of conduct, including our approach 
to health and safety. Keeping our team and customers safe is not an incentive lever but a core responsibility that earns the right 
to achieve incentivised rewards. The Committee has the discretion to amend formulaic outcomes.

In the light of the impact of the COVID-19 pandemic on the business, and in particular the fact that many of the Company’s 
hotels and restaurants are not currently operating, the Committee determined that WINcard team and customer measures will 

106

Whitbread Annual Report and Accounts 2020/21not be included within the incentivised framework for 2021/22. Instead, as it did for 2020/21, the Committee agreed that the 
50% of the incentive not based on profit be allocated between efficiency and business objectives. 

The measures and weightings for the 2021/22 annual incentive are therefore as follows:

Measure

Profit performance

Business objectives

Efficiency

Scope

Group adjusted profit before tax

See below

Efficiency savings

Weighting

50%

30%

20%

Financial measures
The targets of the two financial metrics, which make up 70% of the annual incentive, are considered by the Board to be 
commercially sensitive and, for that reason, are not disclosed in advance. The Committee intends to disclose the targets 
retrospectively in the 2021/22 report. As explained on page 89, recognising that there remains significant uncertainty because 
of the external environment, the profit target will be measured on a basis that adjusts for the level of actual sales. This enables 
the executives to be rewarded for delivery of what is in their control: profit conversion; and sales relative to the market, and 
eliminates the uncontrollable element of overall market demand, which will be driven largely by the lifting of restrictions on 
the hospitality sector. The profit measure will therefore be assessed in two parts. To assess profit conversion the first element 
measures the Whitbread profit against the expected profit given the actual Whitbread sales. Given the restrictions on trade 
during 2021/22 are uncertain this enables the profit target to be sales-adjusted and remain appropriate if restrictions are more/
less onerous than expected.

To assess sales relative to market, the second element will measure Whitbread sales growth vs Market sales growth, using FY20 
as a reference point, as a pre-COVID-19 reference point.

Business objectives
Each executive director also has business objectives linked to the Group’s strategic priorities. They will be eligible to receive up 
to 30% of the maximum incentive opportunity based on the delivery of these objectives. Achievement of the approved objective 
outcomes has been aligned to a payment level that would be recognised as stretch performance. The objectives are quantifiable 
and linked to the business plan and future financial performance.

The table below shows a summary of the individual strategic growth objectives for each of the executive directors, together with 
details on which of the three strategic priorities (see pages 18 and 19) each objective is linked to:

Objectives
Alison Brittain
Manage the impacts of the pandemic, to include financing options, health and safety, reopening plans, cost 
efficiencies and the launch of a new brand marketing campaign

Premier Inn growth and optimisation, to include the opening of new hotels, the refurbishment of existing hotels, 
the addition of new sites to the pipeline and the continuation of new product trials such as Premier Plus rooms

Growth of the German business, integration of acquired hotels and delivery of the commercial strategy

Group projects to include a full technical review of all commercial and data systems and a number of ESG 
matters such as accelerated carbon reduction targets and progress on diversity and inclusion

Nicholas Cadbury
Growth of Premier Inn in the UK and management of the discretionary cost base as the business reopens

Growth of the German business to include a review of the market for appropriate mergers and acquisitions (M&A) 
opportunities and a review of the operational cost model in order to maximise long-term margin opportunities

Capital structure and capital allocation projects, to include the finalisation of the pension triennial review and 
embedding the Green Bond framework into the Company's capital discipline

Property optimisation to include an update to the UK network plan and the delivery of property cost savings

Group projects including the delivery of a secure payments system programme in the UK and Germany

Louise Smalley
Growth and optimisation to include plans for the post-pandemic operation of the Support Centres in the UK 
and Germany, the maintenance of overhead cost efficiency discipline and the development of a training and 
communications programme to reboot sites on reopening to accelerate recovery

Simplification, savings and service through technology, to include a review of the HR core IT platform for the UK 
and Germany.

Creating the conditions to attract and hire diverse talent, to include the production of an ethnicity pay gap 
report and the launch of the Gender Network

Strategic priority 

1,2,3

1

2

1,2,3

1

2

3

1

3

1,2

3

3

The strategic growth objectives have been designed to incentivise the executive directors to steer the Group through the current 
crisis, both operationally and financially, and to put it in a strong position to meet its strategic priorities as we reopen.

Cash awards will be made in May 2022, with deferred equity issued in April or May 2022 and due to vest in 2025, with no further 
performance conditions applying.

107

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationANNUAL REPORT ON REMUNERATION CONTINUED

Restricted Share Plan
It is anticipated that the executive directors will receive awards under the RSP in May 2021. These will be based on 125% of salary 
for Alison Brittain and 110% of salary for Nicholas Cadbury. Louise Smalley will be retiring on 31 August 2021 and, as such, will 
not be eligible to receive an RSP award.

The awards will be subject to two underpins and, subject to these underpins being met, are expected to vest in 2024, after which 
they will be subject to a two-year holding period. 

The first of the underpins will be a balanced overall assessment of performance and delivery against strategic priorities. 
The Committee will determine whether the underpin has been met based on the Group’s underlying performance and delivery 
against its strategic priorities over the performance period that will drive long-term shareholder value. In doing so, the 
Committee will take into account factors it considers to be appropriate in the round. Such factors may include the Group’s 
financial performance, balance sheet strength, market share, response to the COVID-19 pandemic and recovery of shareholder 
value and performance against environmental, social and governance priorities. The default should be that the underpin will 
be met in the absence of clear evidence of management failure or significant underperformance. If there is evidence of clear 
management failure or significant underperformance, the underpin will not be met.

The second underpin will be a cumulative cost efficiency saving of £60m over the three-year performance period.

In setting this underpin, the Committee is conscious that the environment remains highly unpredictable. Under the plan rules 
and approved policy, the Committee may amend an underpin if it is no longer suitable, so long as the new condition is not 
materially easier or more difficult to achieve than when the award was initially granted. It would be our intention to monitor 
changes in the external environment and their effect on this underpin, and to consider adjustment if the Committee judges that 
the underpin is no longer operating as intended.

Chairman’s fee
Adam Crozier’s fee as Chairman was set at £400,000 when he was appointed to the position in March 2018, with the fee to 
be reviewed annually. Adam indicated that he did not wish to receive an increase in 2019 and, due to the COVID-19 pandemic, 
again waived his right to an increase in 2020 as well as agreeing to a temporary 20% reduction in his fee. The Chairman received 
a 2% increase in his fee with effect from 1 March 2021, taking his annual fee to £408,000.

Non-executive director fees
The base annual fee for non-executive directors increased on 1 March 2021 by 2% to £62,425. The fees for the chairmanship of 
the Audit Committee and the Remuneration Committee are unchanged at £20,000. The fee for the Senior Independent Director 
remains at £15,000 and the fees for membership of the Audit and Remuneration Committees are unchanged at £5,000. 

Statement of shareholder voting
The current remuneration policy was put to shareholders for approval at a general meeting in December 2019 and, at the annual 
general meeting in 2020, the advisory resolution to approve the annual report on remuneration was put to shareholders. 
Both resolutions were passed. 

The voting results were as follows:

Resolution

Remuneration policy

For

Against

64,495,817 (70.5%)

27,038,317 (29.5%)

Annual report on remuneration 

107,891,324 (83.2%)

21,786,928 (16.8%)

Total

91,534,134

129,678,252

Withheld

178,635

12,389,877

108

Whitbread Annual Report and Accounts 2020/21Directors’ report

Certain information required for 
disclosure in this report is provided 
in other appropriate sections of the 
Annual Report and Accounts. These 
include the corporate governance 
and remuneration reports and the 
Group financial statements and notes 
to those financial statements, and 
accordingly these are incorporated 
into the report by reference.

The directors present their Report and Accounts for the year 
ended 25 February 2021.

Results and dividends
Group adjusted loss before tax

Group loss before tax

Interim dividend paid on 

Total dividend for the year

£635m

£1,007m

00.00p

00.00p

Details on the Group’s dividend policy can be found on page 
38 in the Group Finance Director’s review.

In light of the covenant waivers and the impact of the 
COVID-19 pandemic, the Board has decided not to declare 
dividends for 2021. 

THE BOARD

Board of Directors
The directors at the date of this report are listed on pages 72 
and 73. Director changes throughout the year are shown on 
page 77 of the corporate governance report. 

Details of directors’ training are given in the corporate 
governance report on page 77.

Directors’ service contracts
The key terms of the executive directors’ service contracts are 
as follows:

 › notice period – six months by the director and 12 months by 

the Company;

 › termination payment – details of the termination policy are 
set out in our remuneration policy, which can be found on 
the Company’s website (www.whitbread.co.uk);

 › sickness – full salary for a maximum of 12 months in any three- 
year period or for a maximum of nine consecutive months; and 

 › non-compete – for six months after leaving.

The dates of the executive directors’ service contracts are 
as follows:

 › Alison Brittain: 21 May 2015

 › Nicholas Cadbury: 3 September 2012

 › Louise Smalley: 25 October 2012

Non-executive directors are appointed by letters 
of appointment and are subject to annual re-election.

Powers of directors
The business of the Company is managed by the directors 
who may exercise all the powers of the Company, subject to 
the Company’s articles of association, any relevant legislation 
and any directions given by the Company by passing a special 
resolution at a general meeting. In particular, the directors 
may exercise all the powers of the Company to borrow money, 
issue shares, appoint and remove directors and recommend 
and declare dividends.

Appointment and replacement of directors
Directors shall be no fewer than two and no more than 
20 in number. Directors may be appointed by the Company, 
by ordinary resolution or by the Board of Directors.

In accordance with the UK Corporate Governance Code 2018 
(the ‘Code’) all directors will stand for annual re-election at 
each AGM.

The Company may, by special resolution, remove any director 
before the expiration of his/her term of office.

Directors automatically stop being directors if:

 › they give the Company a written notice of resignation 

(at the date such notice expires);

 › they give the Company a written notice in which they offer 
to resign and the other directors decide to accept the offer;

 › all of the other directors (who must comprise at least three 
people) pass a resolution or sign a written notice requiring 
the director to resign;

 › they are or have been suffering from mental or physical ill 
health and the directors pass a resolution removing the 
director from office;

109

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationDIRECTORS’ REPORT CONTINUED

 › they have missed directors’ meetings (whether or not an 
alternate director appointed attends those meetings) for 
a continuous period of six months without permission from 
the directors and the directors pass a resolution removing 
the director from office;

 › a bankruptcy order is made against them or they make any 
arrangement or composition with their creditors generally;

 › they are prohibited from being a director under any 

applicable legislation; or

 › they cease to be a director under any applicable legislation 
or are removed from office under the Company’s articles 
of association.

Directors’ indemnity
A qualifying third-party indemnity provision was in force 
for the benefit of the directors during the financial year. 
In addition, a qualifying pension scheme indemnity provision 
was in force for the benefit of Whitbread Pension Trustees 
during the financial year.

Compensation for loss of office
There are no agreements between the Company and its 
directors or employees providing for compensation for loss of 
office or employment that occurs as a result of a takeover bid.

Directors’ share interests
Details regarding the share interests of the directors in the 
share capital of the Company, including with respect to 
options to acquire ordinary shares, are set out in the 
remuneration report on pages 103.

SHARES

Share capital
Details of the issued share capital can be found in Note 27 
to the accounts.

Holders of ordinary shares are entitled to attend and speak 
at general meetings of the Company, to appoint one or more 
proxies and, if they are corporations, corporate representatives 
to attend general meetings and to exercise voting rights. 
Holders of ordinary shares may receive a dividend and, 
on a liquidation, may share in the assets of the Company. 
Holders of ordinary shares are entitled to receive the 
Company’s Annual Report and Accounts. Subject to meeting 
certain thresholds, holders of ordinary shares may requisition 
a general meeting of the Company or the proposal of 
resolutions at AGMs.

Voting rights
On a show of hands at a general meeting of the Company, 
every holder of ordinary shares present, in person or by 
proxy, and entitled to vote, has one vote (unless the proxy is 
appointed by more than one member in which case the proxy 
has one vote for and one vote against if the proxy has been 
instructed by one or more members to vote for the resolution 
and by one or more members to vote against the resolution) 
and on a poll every member present in person or by proxy and 
entitled to vote has one vote for every ordinary share held. 
Voting rights for any ordinary shares held in treasury are 
suspended. None of the ordinary shares carry any special 
rights with regard to control of the Company. Electronic and 
paper proxy appointments and voting instructions must be 
received by the Company’s registrars not later than (i) 48 
hours before a meeting or adjourned meeting (excluding 
non-working days), or (ii) 24 hours before a poll is taken, 
if the poll is not taken on the same day as the meeting or 
adjourned meeting.

110

Unless the directors decide otherwise, a shareholder cannot 
attend or vote at any general meeting of the Company or at 
any separate general meeting of the holders of any class of 
shares in the Company or upon a poll or exercise any other 
right conferred by membership in relation to general meetings 
or polls if he or she has not paid all amounts relating to those 
shares which are due at the time of the meeting.

Where a shareholder with at least a 0.25% interest in a class 
of shares has been served with a disclosure notice in relation 
to a particular holding of shares and has failed to provide the 
Company with information concerning those shares, those 
shares will no longer give that shareholder any right to vote 
at a shareholders’ meeting.

Restrictions on transfer of shares
There are the following restrictions on the transfer of shares 
in the Company:

 › certain restrictions which may from time to time be imposed 
by laws and regulations (for example, insider trading laws);

 › pursuant to the Company’s share dealing code, the directors 
and senior executives of the Company require approval to 
deal in the Company’s shares;

 › where a person with at least a 0.25% interest in a class of 
shares has been served with a disclosure notice and has 
failed to provide the Company with information concerning 
interests in those shares;

 › the subscriber ordinary shares may not be transferred 

without the prior written consent of the directors;

 › the directors can, without giving any reason, refuse to 

register the transfer of any shares which are not fully paid;

 › transfers cannot be in favour of more than four joint 

holders; and

 › the directors can refuse to register the transfer of an 

uncertificated share in the circumstances set out in the 
uncertificated securities rules (as defined in the Company’s 
articles of association).

The Company is not aware of any agreements between 
shareholders that may result in restrictions on the transfer 
of shares or on voting rights.

B shares and C shares
Holders of B shares and C shares are entitled to receive an 
annual non-cumulative preferential dividend calculated at 
a rate of 75% of six month LIBOR on a value of 155 pence per 
B share and 159 pence per C share respectively, but are not 
entitled to any further right of participation in the profits of 
the Company. They are also entitled to payment of 155 pence 
per B share and 159 pence per C share respectively on 
a return of capital on winding-up (excluding any intra-group 
reorganisation on a solvent basis).

Except in limited circumstances, the holders of the B shares 
and C shares are not entitled, in their capacity as holders 
of such shares, to receive notice of any general meeting 
of the Company nor to attend, speak or vote at any such 
general meeting. 

Both B and C shares represent significantly less than 0.01% 
of the total share capital.

Whitbread Annual Report and Accounts 2020/21Purchase of own shares
The Company is authorised to purchase its own shares in the 
market. Approval to renew this authority will be sought from 
the shareholders at the 2021 AGM. The Company did not 
purchase and of its own shares during the year. At 25 February 
2021 12.5 million shares were held as treasury shares 
(27 February 2020: 12.5 million).

Employee share schemes
Whitbread does not have any employee share schemes with 
shares which have rights with regard to the control of the 
Company that are not exercisable directly by the employees.

Major interests
As at the end of the financial year, the Company had received 
formal notification, under the Disclosure and Transparency 
Rules, of the following material holdings in its shares (the 
percentages shown are the percentages at the time of the 
disclosure and have not been re-calculated based on the 
issued share capital at the year-end):

Aberdeen Asset Management

BlackRock, inc

Longview Partners

MFS Investment Management

Vulcan Value Partners LLC

Number of
shares
9,155,869

9,105,321

9,046,346

8,855,756

6,698,606

% of issued
share capital1
4.99%

6.76%

4.48%

4.82%

4.98% 

1  The % of issued share capital is taken from the date of the relevant notification 

and changes to the voting rights since that date can cause higher numbers of 
shares to have lower percentages and vice versa. 

No changes to the above have been disclosed to the Company 
in accordance with Rule 5 of the Disclosure and Transparency 
Rules between the end of the financial year and 26 April 2021. 

ADDITIONAL DISCLOSURES

Share capital
The table below sets out the location of information required 
to be disclosed in the directors’ report (in accordance with 
Listing Rule 9.8.4R, and otherwise) which can be found in 
other sections of this Annual Report and Accounts and is 
incorporated by reference:

Item
An indication of likely future 
developments in the business

Financial risk management 
objectives and policies

Research and development

Existence of branches

Section
Strategic report, pages 1 to 67

Financial statements, Note 24

N/A 

N/A

Post balance sheet events

Financial statements, Note 34

Stakeholder and employee 
engagement

Stakeholder engagement, 
pages 56 and 57

Conflicts of interest

Statement of capitalised 
interest

Corporate governance report, 
page 78 

Financial statements, Note 14

Long-term incentive schemes Remuneration report, pages 

94, 102 and 108

Details on Whitbread's compliance with Disclosure Guidance 

and Transparency Rules 7.2 can be found on this page.

MANDATORY GREENHOUSE GAS REPORTING 

In order to comply with the requirements of the Companies 
(Directors’ Report) and Limited Liability Partnerships (Energy 
and Carbon Report) Regulations 2018, we have amended our 
environmental reporting accordingly. 

We have considered the six main GHGs and report in CO2e 
for our scope 1 (direct) and scope 2 (indirect) CO2 emissions. 
We have used the GHG Protocol Corporate Accounting and 
Reporting Standard methodology to calculate our emissions 
as well as DEFRA and International Energy Standards GHG 
Conversion Factors for Company Reporting. 

Limited independent assurance has been carried out on 
selected environmental and sustainability performance data 
against DEFRA Environmental Reporting Guidelines, the GHG 
Protocol Corporate Accounting and Reporting Standard and 
the GRI Principles for defining report quality. This assurance 
report can be found on the company website.

Scope 1 includes emissions from the fuels we use in our hotels, 
restaurants and offices such as natural gas and liquid 
petroleum gas. It also includes CO2e from business owned 
vehicles which includes company cars and food logistics 
vehicles as we own the lease arrangements. CO2e from 
company cars is calculated using the manufacturers stated 
performance multiplied by an uplift stated in the DEFRA 
standards methodology paper.

Scope 2 relates to the indirect emissions associated with the 
generation of the electricity consumed in our sites including 
district heating. 

111

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationDIRECTORS’ REPORT CONTINUED

Source of emissions
Gas (T CO2e)

LPG (T CO2e)

Fuel oil (T CO2e)

F-gas (T CO2e)

Business travel (T CO2e)

Electricity and district heating 
(location based) (T CO2e)

Electricity and district heating 
(market based) (T CO2e)

Gross emissions (location based)

Gross emissions (market based)
Floor area (m2)
Tonnes carbon per m2 floor area 
(location based)
Tonnes carbon per m2 floor area 
(market based) 

Gas (kWh)

LPG (kWh)

Fuel oil (kWh)

Scope
Scope 1

Scope 1

Scope 1

Scope 1

Scope 1

2020/21

Rest of 
the world
590

0

0

0

85

UK
35,954

2,594

0

3,921

3,110

Total
36,544

2,594

0

3,921

3,195

2019/20

Rest of 
the world
112

0

0

15

38

UK
54,575

2,821

0

5,963

6,647

Total

Total % 
change
54,687 -33.2%

2,821

-8.0%

0

0.0%

5,978 -34.4%

6,685 -52.2%

Scope 2

51,509

3,483

54,992

84,621

1,195

85,816 -35.9%

Scope 2

2,711

97,088

48,290

2,516,989

2,114

4,157

2,789

68,821

4,825

101,245

51,079

5,110

154,627

75,116

1,984

1,360

2,149

7,094 -32.0%

155,986

-35.1%

77,264 -33.9%

2,585,810

2,499,376

19,252

2,518,628 

2.7%

0.0392

0.0198

0.0619 -36.8%

0.0307 -35.6%

195,542,009 3,205,701

11,263,465

0

0

0

198,747,710 296,844,457
13,115,428 
11,263,465

0

0

607,835 297,452,291

-33.2%

0

0

13,115,428

-14.1%

0

0.0%

Business travel (kWh)

12,237,601

333,754

12,571,355

25,547,455

146,149 25,693,604

-51.1%

Electricity, district heating and EV 
charging (kWh)

Self-generated electricity via solar 
PV (kWh)

Total (kWh)

220,932,960 13,272,101 234,205,061

331,067,531 3,847,653

334,915,184 -30.1%

4,406,461

3,652,758
444,382,496 16,811,556 461,194,052 670,227,629 4,601,637 674,829,265

4,406,461

3,652,758

0

0

20.6%

-31.7%

When defining the scope of our data we do not report on 
operations under Joint Venture agreements, or are fully 
franchised, where we do not have operational control such as 
Premier Inn (UAE). For reasons of materiality, small, one man, 
offices in Australasia and the Far East have been excluded. 
All other sites throughout the world are included. 

Where possible we have reported billed or AMR data. 
For those operations which are currently beyond our reporting 
capabilities, we have used an estimation model based on 
historic budgeted or billed usage. 

In 2020/21 we have continued our strong track record on the 
energy efficiency of our estate, with a focus around utilising 
our remote BMS control to allow us to achieve reductions 
without the need to visit sites. Through this control we reduced 
the runtime of assets in unoccupied sites, saving energy whilst 
also extending the lifecycle of the assets. In addition, we 
utilised our energy management software throughout the year 
during both trading and non-trading periods to monitor and 
target sites to optimise energy consumption.

We have continued to trial cutting edge technologies that will 
form the investment programmes of future years. For example, 
we have installed smart controllers to improve the efficiency 
of our space heating and cooling, and air source heat pumps 
for efficient hot water generation to reduce carbon. 
We continue to work with suppliers and technical experts 
across a range of technologies to develop our options for 
investment in sustainability that also have good paybacks 
to support the business.

Environmental policies
Whitbread businesses depend upon the environment to 
operate hotels and restaurants through the energy we use 
and the services and products we provide to our customers. 
Our main environmental impacts are from the use of natural 
resources, water consumption and generation of residual waste 
and from GHG emissions associated with energy and fuel use.

Whitbread’s strategic drive is provided by the corporate 
responsibility Force for Good programme which includes 
energy, water and waste reduction activities. We are 
committed to minimising our impact on the environment, 
preventing pollution and promoting good environmental 
practices. Further details can be found on pages 48 to 55.

ADDITIONAL INFORMATION

Stakeholder engagement
Information on how the directors engage with Whitbread’s 
different stakeholders, including shareholders, employees and 
customers, and on how directors have regard to stakeholders’ 
interests and the need to foster stakeholder relationships 
when making decisions can be found in the stakeholder 
engagement section on pages 56 and 57.

Employment policies
Whitbread has a range of employment policies covering such 
issues as diversity, employee wellbeing and equal opportunities.

112

Whitbread Annual Report and Accounts 2020/21The Company takes its responsibilities to the disabled seriously 
and seeks not to discriminate under any circumstances 
(including in relation to training, career development and 
promotion) against current or prospective employees 
because of any disability or for any other reason. Fair and full 
consideration is given to applications for employment made by 
disabled persons, having regard to their aptitudes and abilities. 
Employees who become disabled during their career at 
Whitbread will be retained in employment wherever possible 
and given help with rehabilitation and training.

Employee involvement
The importance of good relations and communications with 
employees is fundamental to the continued success of our 
business. Each of the Group’s operating businesses maintains 
employee relations and consults employees as appropriate to 
its own particular needs. In addition, our employee opinion 
survey, YourSay, is conducted to provide insight into the views 
of employees.

Our employees are actively encouraged to take part in our 
Sharesave scheme, which is available to all employees and 
offers an option price discounted by 20%.

An Employee Forum has been established to ensure that the 
views of the workforce are properly represented. More details 
can be found on page 46.

Regular internal communications are made to all employees 
to ensure that they are kept well informed of the performance 
of the Group and of financial and economic factors that may 
affect the Company’s performance.

Further information on employee involvement can be found 
on page 46.

Amendment of the Company’s articles of association 
Any amendments to the articles of association of the Company 
may be made in accordance with the provisions of the 
Companies Act 2006 by way of special resolution.

Significant agreements
The Company’s facility, bond and private placement loan notes 
agreements, details of which can be found in Note 20 to the 
accounts, contain provisions entitling the counterparties to 
exercise termination or other rights in the event of a change 
of control of the Company.

Contractual arrangements
The Group has contractual arrangements with numerous third 
parties in support of its business activities, none of which are 
considered individually to be essential to its business and, 
accordingly, it has not been considered necessary for an 
understanding of the development, performance or position 
of the Group’s business to disclose information about any 
of those third parties.

Post balance sheet events
Information on post balance sheet events is provided in Note 
34 to the accounts.

Political donations
The Company has not made any political donations during the 
year and intends to continue its policy of not doing so for the 
foreseeable future.

Auditor
Deloitte LLP has expressed its willingness to continue in office 
as auditor of the Company and a resolution proposing its 
reappointment will be put to shareholders at the 2021 AGM. 

After proper consideration, the Audit Committee is satisfied 
that Deloitte LLP continues to be objective and independent 
of the Company. In coming to this conclusion, the Audit 
Committee gave full consideration to any non-audit work 
carried out by Deloitte LLP, and has concluded that certain 
services will not be carried out by Deloitte LLP, as outlined 
in the Committee’s terms of reference. 

Disclosure of information to auditor
The directors have taken all reasonable steps to make 
themselves aware of relevant audit information and to ensure 
that the auditor is aware of that information. The directors 
are not aware of any relevant audit information which has not 
been disclosed to the auditor.

Going concern
The Group’s business activities, together with the factors likely 
to affect its future development, performance and position are 
set out in the strategic report on pages 1 to 67. The financial 
position of the Company, its cash flows, net debt and 
borrowing facilities and the maturity of those facilities are set 
out in the Group Finance Director’s review on pages 36 to 41. 

In addition, there are further details in the financial statements 
on the Group’s financial risk management, objectives and 
policies (Note 24) and on financial instruments (Note 25).

The directors have outlined the assessment approach for 
going concern in the accounting policy disclosure in Note 2 
of the consolidated financial statements. Following that review 
the directors have concluded that the going concern basis 
remains appropriate.

The viability statement can be found on page 67.

Annual general meeting
The AGM will be held at 2:00pm on 17 June 2021 at Whitbread 
Court, Houghton Hall Business Park, Porz Avenue, Dunstable 
LU5 5XE. The Notice of Meeting is enclosed with this report for 
shareholders receiving hard copy documents and is available 
at www.whitbread.co.uk for those who have elected to receive 
documents electronically. Due to the exceptional circumstances 
of the COVID-19 pandemic, it is currently anticipated that 
shareholders will not be able to attend the meeting. The meeting 
will be held via webcast and shareholders will be able to fully 
participate in the meeting by both asking questions and voting 
remotely in real time. In the event that Government restrictions 
change after the Notice of Meeting is mailed to shareholders, 
we will announce any changes to the arrangements via the 
Regulatory News Service and our website. 

Approved by the Board on 26 April 2021 and signed.

Chris Vaughan
General Counsel and Company Secretary

Registered Office: 
Whitbread Court 
Houghton Hall Business Park 
Porz Avenue 
Dunstable 
Bedfordshire LU5 5XE
Registered company number: 04120344

113

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationCORPORATE GOVERNANCE

Directors’ responsibility statement

The directors are responsible for preparing the Annual 
Report and Accounts in accordance with applicable law 
and regulations.

Company law requires the directors to prepare financial 
statements for each financial year. Under that law the directors 
are required to prepare the group financial statements in 
accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006 
and International Financial Reporting Standards (IFRS 
Standards) adopted pursuant to Regulation (EC) No 
1606/2002 as it applies in the European Union. The directors 
have also chosen to prepare the parent company financial 
statements in accordance with Financial Reporting Standard 
101 Reduced Disclosure Framework. Under company law the 
directors must not approve the accounts unless they are 
satisfied that they give a true and fair view of the state 
of affairs of the Company and of the profit or loss of the 
Company for that period.

Responsibility statement 
We confirm that to the best of our knowledge:

 › the financial statements, prepared in accordance with the 
relevant financial reporting framework, give a true and fair 
view of the assets, liabilities, financial position and profit or 
loss of the Company and the undertakings included in the 
consolidation taken as a whole;

 › the strategic report includes a fair review of the 

development and performance of the business and the 
position of the Company and the undertakings included 
in the consolidation taken as a whole, together with 
a description of the principal risks and uncertainties that 
they face; and

 › the Annual Report and Accounts, taken as a whole, are fair, 
balanced and understandable, and provide the information 
necessary for shareholders to assess the Company’s position 
and performance, business model and strategy.

In preparing the parent company financial statements, the 
directors are required to:

This responsibility statement was approved by the Board 
of Directors on 26 April 2021 and is signed on its behalf by:

 › select suitable accounting policies and then apply them 

consistently;

 › make judgements and accounting estimates that are 

reasonable and prudent;

 › state whether applicable Financial Reporting Standard 101 
Reduced Disclosure Framework has been followed, subject 
to any material departures disclosed and explained in the 
financial statements; and

Alison Brittain
Chief Executive

Nicholas Cadbury
Group Finance Director

 › prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business.

In preparing the Group financial statements, International 
Accounting Standard 1 requires that directors:

 › properly select and apply accounting policies;

 › present information, including accounting policies, in 

a manner that provides relevant, reliable, comparable and 
understandable information; 

 › provide additional disclosures when compliance with the 
specific requirements in IFRS Standards are insufficient 
to enable users to understand the impact of particular 
transactions, other events and conditions on the entity’s 
financial position and financial performance; and

 › make an assessment of the Group’s ability to continue as 

a going concern.

The directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any 
time the financial position of the Company and enable them 
to ensure that the financial statements comply with the 
Companies Act 2006. They are also responsible for 
safeguarding the assets of the Company and hence for taking 
reasonable steps for the prevention and detection of fraud 
and other irregularities.

The directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

114

Whitbread Annual Report and Accounts 2020/21Independent auditor’s report  
to the members of Whitbread plc

2. Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further 
described in the auditor’s responsibilities for the audit of the 
financial statements section of our report. 

We are independent of the Group and the Parent Company in 
accordance with the ethical requirements that are relevant to 
our audit of the financial statements in the UK, including the 
Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard as 
applied to listed public interest entities, and we have fulfilled 
our other ethical responsibilities in accordance with these 
requirements. The non-audit services provided to the Group 
and Parent company for the year are disclosed in Note 5 to the 
financial statements. We confirm that the non-audit services 
prohibited by the FRC’s Ethical Standard were not provided to 
the Group or the Parent Company.

We believe that the audit evidence we have obtained is 
sufficient and appropriate to provide a basis for our opinion.

Report on the audit of the financial statements

1. Opinion
In our opinion:

 › the financial statements of Whitbread plc (the ‘parent 

company’) and its subsidiaries (the ‘Group’) give a true 
and fair view of the state of the Group’s and of the Parent 
Company’s affairs as at 25 February 2021 and of the 
Group’s loss for the 52 weeks then ended;

 › the Group financial statements have been properly 

prepared in accordance with international accounting 
standards in conformity with the requirements of the 
Companies Act 2006 and International Financial 
Reporting Standards (IFRSs) as adopted by the European 
Union; 

 › the Parent Company financial statements have been 

properly prepared in accordance with United Kingdom 
Generally Accepted Accounting Practice, including 
Financial Reporting Standard 101 “Reduced 
Disclosure Framework”; 

 › the financial statements have been prepared in accordance 

with the requirements of the Companies Act 2006.

We have audited the financial statements which comprise:

 › the Consolidated income statement;

 › the Consolidated statement of comprehensive income;

 › the Consolidated and Parent Company statements of 

changes in equity;

 › the Consolidated and Parent Company balance sheets;

 › the Consolidated cash flow statement;

 › the related Notes to the consolidated financial statements 

1 to 35, including the accounting policies; and

 › the related notes to the Parent Company financial 

statements 1 to 9.

The financial reporting framework that has been applied in the 
preparation of the Group financial statements is applicable 
law, international accounting standards in conformity with 
the requirements of the Companies Act 2006 and IFRSs as 
adopted by the European Union. The financial reporting 
framework that has been applied in the preparation of the 
parent company financial statements applicable law and 
United Kingdom Accounting Standards, including FRS 101 
“Reduced Disclosure Framework” (United Kingdom Generally 
Accepted Accounting Practice).

115

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information3. Summary of our audit approach

Key audit matters The key audit matters that we identified in the current year were:

 › Going concern; 
 ›
 ›
 › Presentation and valuation of the UK Coronavirus Job Retention Scheme claims. 

Impairment of property, plant and equipment and right-of-use assets.
Impairment of goodwill relating to the Germany cash generating unit; and

Within this report, key audit matters are identified as follows:

 Newly identified

 Increased level of risk

 Similar level of risk

 Decreased level of risk

Materiality

The materiality that we used for the Group financial statements was £16.0 million (2020: £16.9 million) which 
was determined on the basis of 0.42% of net assets. In the prior year, we determined materiality on the basis 
of 5% of adjusted profit before tax. We changed the basis year on year, and determined a lower materiality 
overall, in order to reflect the impact of COVID-19 on the Group.

Scoping

We focused our Group audit scope primarily on all significant trading entities at Premier Inn in the UK and the 
Group head office. 

Significant 
changes in our 
approach

These locations represent the principal business units and account for 98% of the Group’s revenues, 93% of 
the Group’s loss before tax and 87% of the Group’s net assets. 

As noted above, we changed the basis for determining materiality compared to the prior year.

Our 2020/21 report includes two new key audit matters as set out below: 

 ›

Impairment of goodwill relating to the Germany cash generating unit; and

 › Presentation and valuation of the UK Coronavirus Job Retention Scheme claims. 

We no longer report the following as key audit matters:

 ›

IFRS 16 Leases: Discount rate methodology – this matter was specific to the transition to IFRS 16 in the prior 
period and the material balances that were recognised at that time. 

 › Share buy-back and tender offer – the audit procedures were not required in the current period as no such 

transactions have occurred. 

We have performed specified audit procedures on significant balances in the Germany operating segment 
due to its growth in the period, following the acquisition of Foremost Hospitality Hiex GmbH and the 13 hotels 
from Centro Hotel Group. 

4. Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate.

Our evaluation of the directors’ assessment of the Group’s and Parent Company’s ability to continue to adopt the going concern 
basis of accounting is discussed in section 5.1.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group's and Parent Company’s ability to continue as a going 
concern for a period of at least twelve months from when the financial statements are authorised for issue.

In relation to the reporting on how the Group has applied the UK Corporate Governance Code, we have nothing material to add 
or draw attention to in relation to the directors’ statement in the financial statements about whether the directors considered it 
appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections 
of this report.

5. Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due 
to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, the 
allocation of resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters.

116

Whitbread Annual Report and Accounts 2020/21INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF WHITBREAD PLC CONTINUED5.1. Going concern 

Key audit matter 
description

As stated in Note 2 to the financial statements, the directors’ Report on page 113 and the Audit Committee 
report on page 82, the consolidated financial statements have been prepared on the going concern basis. 
The Board of directors has concluded that there are no material uncertainties which may cast significant 
doubt over the Group’s and Company’s ability to continue as a going concern for at least twelve months 
from the date of approval of the financial statements. 

At 25 February 2021, the Group had cash and cash equivalents of £1,256 million and committed facilities of 
£2,233 million, of which £1,302.5 million had been drawn down. 

The impact of the COVID-19 pandemic has had a significant impact on the revenue, profits and cash flows 
of the business over the last financial year. The future financial performance of the Group is dependent on 
the wider market and its recovery from the pandemic. The current and ongoing restrictions in place to control 
the virus spreading has heightened uncertainty in the Group’s assessment of these factors. 

The Group has taken a number of actions to reduce cash outflows and maintain liquidity including, but not 
limited to: the raising of £981 million through a rights issue; the issuance of £550 million of Green bonds; 
the extension of the Revolving Credit Facility (“RCF”) to September 2023; and a number of cost reduction 
measures (as set out in Note 2). Subsequent to the year end, the Group has repaid £200 million of the 
US Private Placement (“USPP”) Notes due to mature in 2027. 

Following the extension of the RCF, repayment (and planned repayment) of the USPPs, no covenants 
associated with these facilities are required to be measured within the going concern period of assessment. 
These have been replaced with temporary covenants, which require that net debt (excluding lease liabilities) 
must be less than £2 billion and liquidity headroom to available facilities must be greater than £400 million. 
The Group received covenant waivers associated with the defined benefit pension scheme in the prior year. 
These will be tested in March 2022, and so will be tested within the going concern period.

As a result of this uncertainty, the Group has modelled three scenarios:

 › Base case – operations recover in line with the UK Government’s four step road map;

 › Severe but plausible – slower-than-expected easing of restrictions and further national restrictions during 

winter FY22; and 

 › Reverse stress test – assumes near-zero occupancy. 

Under the base case, the Group is not forecast to breach either the relaxed covenants related to the RCF 
(agreed as part of the waivers received in the prior year) or the pension covenant. However, under the severe 
but plausible scenario, the Group is forecast to breach the pension covenant to be tested in March 2022, which 
would require a further payment to the Group’s pension scheme. There is judgement in assessing the valuation 
of this payment which is based upon the prevailing market conditions at the time of calculation. However, the 
Group has sufficient forecast liquidity to meet this additional requirement under the sensitivities modelled. 
Making this payment would remove any impact of a breach in the pension covenant and has no cross-default 
implications. 

The reverse stress test assumes an extension of the current lockdown restrictions, with hotels operating 
at near zero-occupancy. This shows that the Group would continue to have enough liquidity to meet its 
obligations as they become due, for a period well beyond what is considered reasonable when taking into 
account the past closure experience over the last 13 months. 

As at the date of this report, the global outlook as a result of COVID-19 remains uncertain and the range of 
potential outcomes is unknown. In particular, should the impacts of the pandemic on trading conditions be 
more prolonged or severe than currently forecast by the directors, the Group’s going concern assessment 
would be dependent on its ability to access additional liquidity.

As a result of the ongoing impact of COVID-19 on the Group and the uncertainties in the wider market and 
road-map restriction, as well as the judgement surrounding the quantum of the pension payment, we 
identified a key audit matter related to going concern. 

117

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information5.1. Going concern 

 continued

How the scope 
of our audit 
responded to the 
key audit matter

In responding to the identified key audit matter, we completed the following audit procedures:

 › Obtained an understanding of the relevant controls relating to the Group’s budgeting and 

forecasting process; 

 › Reviewed and assessed the RCF extension and Green Bond issuance documentation and terms of the early 
repayment of the US private placements to understand the principal terms, related financial covenants and 
associated waivers; 

 › Verified the mechanical accuracy of the models used to prepare the Group’s forecasts;

 ›

In conjunction with our pension specialists, assessed the procedures performed and assumptions used by 
management’s experts in estimating the pension payment, alongside the related legal documents; 

 › Challenged, with reference to external data, recent performance and historic forecasting accuracy, the key 

assumptions underpinning the Group’s forecasts;

 › Performed further sensitivities to the severe but plausible scenario, with reference to external market data 

and forecasts; 

 › Assessed the likelihood of the assumptions in the reverse stress test; 

 › Considered and challenged the mitigating actions available to the Group; and

 › Assessed the sufficiency of the Group’s disclosure concerning the adoption of the going concern basis 

of accounting. 

Key observations The directors’ forecasts, as well as reasonably possible downside scenarios, indicate that the Group has 

sufficient financial resources over the going concern period, including the ability to make a further payment to 
the Group’s pension scheme to the extent the covenant is breached. We consider that the period over which 
the reverse stress test assumes further closures is beyond what is considered reasonable. 

Based on the information available at the date of this report and the current UK roadmap, we consider the 
forecasts prepared by the directors and their underlying assumptions to be reasonable. 

We have reviewed the disclosures prepared by the directors set out on pages 127 and 128 and consider them 
to be appropriate.

118

Whitbread Annual Report and Accounts 2020/21INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF WHITBREAD PLC CONTINUED5.2. Impairment of property, plant and equipment and right-of-use assets 

Key audit matter 
description

As described in Note 15 (Impairment), Note 14 (Property, plant and equipment) and Note 22 (Lease 
Agreements) of the financial statements, the Group held £4,213.1 million (2020: £4,232.0 million) of Property, 
plant and equipment and £2.738.4 million (2020: £2,273.7 million) of Right-of-use assets at 25 February 2021. 

Under IAS 36 Impairment of Assets, the Group is required to complete an impairment review of its site 
portfolio where there are indicators of impairment. In the prior year, our risk was focused on maturing sites 
where an impairment indicator had been identified, but no impairment recognised. In the current year, 
a pervasive indicator of impairment has been identified, across all sites, as a result of the impact of the 
COVID-19 pandemic on trading. The pandemic is expected to continue to impact the short-term cashflows, 
which are a key assumption in the impairment assessment. The extent of this impact is inherently uncertain 
and has led to an increase in the level of risk of material misstatement compared to the prior year. 

An impairment of £89.9 million was recognised at the half year (27 August 2020) with a further £8.0 million 
at the year end, a total of £97.9 million (2020 full year: £36.6 million). 

Estimation is required in determining the recoverable amount of the Group’s portfolio of sites, particularly in 
relation to sites which are not yet considered to be mature, where there is limited history to use as objective 
evidence to support future plans and the recovery profile post COVID-19. There is a risk that the carrying 
value of sites (including the Property, Plant and Equipment and Right-of-use assets) may be higher than the 
recoverable amount. Where a review for impairment is performed, the recoverable amount is determined 
based on the higher of ‘value-in-use’ or ‘fair value less costs of disposal’ (which is determined through the 
use of either a discounted cash flow method using a market based discount rate or an industry valuation 
methodology). 

There are several judgements in assessing the appropriate valuation, which are set out below:

 › Determining the cash-generating units (CGUs) that show indicators of impairment. A CGU is determined 

to be each individual trading outlet; 

 › Calculation of the appropriate discount and long-term growth rates; 

 › Estimates of future trading and cash flow projections, including the recovery post COVID-19;

 › Assessing the future growth profile of sites which have not yet reached maturity;

 › Appropriateness of other valuation methodologies, as well as inputs to these; and

 › Estimating a reasonable possible change in assumptions for the purpose of sensitivity analysis. 

The Group’s accounting policy on impairment and key sources of estimation uncertainty in relation to 
Impairment testing are set out in Note 2. In addition, Impairment testing – property, plant and equipment and 
right-of-use assets is also a significant issue considered by the Audit Committee, as discussed on page 81. 

119

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information5.2. Impairment of property, plant and equipment and right-of-use assets 

 continued

How the scope 
of our audit 
responded to the 
key audit matter

In responding to the identified key audit matter, we completed the following audit procedures:

 › Obtained an understanding of the key controls relating to the impairment review process and determination 

of cash flow forecasts; 

 › Challenged the valuation methodologies adopted by management to identify impairment indicators, 

including the consistency of these with the requirements of IAS 36 and IFRS 13 Fair Value Measurement;

 › Tested the mechanical accuracy of the impairment models, with input from our analytics and modelling 

specialists; 

 › Assessed the completeness of outlets displaying impairment indicators through challenging locations which 

have been heavily impacted by COVID-19 and considering other risk factors; 

 › Assessed the appropriateness of the discount rates applied in conjunction with our internal valuation 

specialists and compared the rates applied with our internal benchmarking data;

 › Assessed the appropriateness of forecast revenue and EBITDA margin growth rates through comparison 
to board approved plans with reference to historical forecasting accuracy, external market data (such as 
industry forecasts); we worked with our industry specialists to help inform our challenge, particularly 
focusing on the expected recovery for FY22 as COVID-19 restrictions are eased, and longer term 
expectations; 

 › Performed testing on a sample of sites where impairment had been recognised or impairment indicators 
identified, but no impairment recognised; we challenged the individual circumstances of these sites and 
whether the rationale for management’s conclusion was appropriate. In order to perform this assessment, 
we reviewed the trading history of the site, understood its current performance with reference to market 
data and challenged the appropriateness of Group-wide forecasts being applied; 

 › Assessed the sensitivity analysis performed by management and challenged how this correlated with the 

downside scenarios modelled by the Board (consistent with the going concern assessment); and 

 › Assessed the completeness and accuracy of disclosures within the financial statements in accordance with 

IFRS, in particular Note 15. 

Key observations Based on the audit procedures performed, we are satisfied that the impairment recognised throughout the 

year and the carrying value of property, plant and equipment and right-of-use assets is appropriate. We 
consider the disclosures, including the sensitivities in Note 15, to be appropriate.

120

Whitbread Annual Report and Accounts 2020/21INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF WHITBREAD PLC CONTINUED5.3. Impairment of goodwill relating to the Germany cash generating unit 

Key audit matter 
description

On 28 February 2020, the Group acquired 100% of the share capital of Foremost Hospitality Hiex GmbH for 
consideration of £225.8 million. Goodwill of £224.2 million was recognised on acquisition, which was allocated 
to the Germany CGU. 

IAS 36 requires that goodwill be tested for impairment at least annually, but also when there is an indication of 
impairment. As a result of the difficult trading conditions arising from the COVID-19 pandemic, an impairment 
indicator was identified in respect of the Germany CGU. As set out in Note 15, an impairment of £238.8 million 
(representing the total goodwill allocated to the Germany CGU, following foreign exchange movements since 
the original acquisition) was recorded reflecting the impact of the pandemic on current and future growth 
rates. No impairment has been recognised against the property, plant and equipment or right-of-use assets 
in Germany. 

There are inherent challenges in forecasting results due to the COVID-19 pandemic as well as the Group’s 
current positioning in Germany, which is in its early phases. 

The impairment test compares the carrying value of the goodwill to the higher of the value-in-use or the fair 
value less costs of disposal (the ‘recoverable amount’). Developing a recoverable amount requires significant 
management judgement; the key assumptions applied by management in the impairment model are:

 › the sales and EBITDA forecasts for the Germany CGU in the next five years (the budget was prepared on 

an individual site basis in earlier periods); 

 › the discount rate applied; and

 › the long term growth rate.

There is significant judgement in assessing the current and future growth rates in Germany, particular as 
a result of Covid-19 and the Group’s current position in the German market. 

The assumptions used within management’s assessment and further detail on the impairment are set out 
in Note 15.

We consider this to represent a key audit matter reflecting the inherent uncertainty in the forecasts and 
estimation required in setting the assumptions. 

In responding to the identified key audit matter, we completed the following audit procedures:

 › Obtained an understanding of the relevant controls relating to the review and approval of the impairment 

review, as well as the forecasting process for Germany;

 › Understood the context of the acquisition, the Group’s current positioning within the German market and 

wider strategic plans; 

 › Tested the integrity of the model and cash flow forecasts and assessed whether the methodology used was 

consistent with IAS 36;

 › Assessed the mechanical accuracy of the impairment model;

 › With the involvement of our internal valuation specialists, evaluated the discount rate assumptions; 

 › Assessed the long term growth rate applied, with reference to external data sources; 

 › Challenged the cash flow projections through comparison to the German business plan, testing of individual 

hotel assumptions (through an assessment of forecast occupancy and daily rates with reference to 
competitor sites operating in the same region) and engaged our industry specialists to provide a view on 
the overall assumptions used, including the growth trend for the next 3-5 years; this was performed with 
reference to the ongoing COVID-19 restrictions and the forecast recovery thereafter; and

How the scope 
of our audit 
responded to the 
key audit matter

 › Assessed the appropriateness of disclosures within the financial statements in accordance with IFRS. 

Key observations We are satisfied that the assumptions used by management in determining the impairment of the goodwill 

allocated to the Germany CGU and the disclosures made are appropriate. 

121

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information5.4. Presentation and accuracy of the UK Coronavirus Job Retention Scheme claims 

Key audit matter 
description

As described in Note 9 (Government grants and assistance) and the Audit Committee report on page 81, 
during the year, the Group has received government support designed to mitigate the impact of COVID-19. 
In the UK, the Government has provided funding towards the salary costs of employees who have been 
‘furloughed’ through the Coronavirus Job Retention Scheme (“CJRS”). This funding meets the definition 
of a government grant under IAS 20 Government Grants and a total of £138.3 million (2020: £Nil) has been 
recorded within Other Income. 

IAS 20 requires that government grants, including non-monetary grants at fair value, shall not be recognised 
until there is reasonable assurance that: 

(a) the entity will comply with the conditions attaching to them; and 

(b) the grants will be received.

The application of the rules of the CJRS is complex, particularly the application of the rules in relation to 
“CJRS2”, which provides employers with the flexibility to return employees part time under the flexible 
furlough option. Additionally there is a risk that income is not recorded in the correct period (when the IAS 20 
recognition criteria is met). Management has engaged external advisors to review a sample of the submitted 
claims to assess the accuracy of the calculations and the application of the scheme rules. 

Under IAS 20, there is a choice to account for the grant as Other Income or net of costs (offsetting payroll 
expenses). Management has concluded that the clearest presentation is as Other Income. 

Furthermore, as described in the Audit Committee report on page 81 and the Accounting Policies (Note 2), 
the classification and presentation of income and costs as Adjusting items in the Income Statement (to derive 
‘Adjusted profit before tax’ and other adjusted measures) is a judgement and not a requirement of IFRS. 
Judgement is exercised by management in determining the classification of items as adjusting. Management 
has determined that CJRS does not meet the definition as an adjusting item on the basis that the funding is 
compensation for costs that form part of the normal operations of the business (salary costs). Additionally, 
the salary costs have not been classified as adjusting and therefore the related income (CJRS income) has not 
been classified as an adjusting item. 

We consider the presentation and accuracy of the UK Job Retention Scheme to be a key audit matter. 

In responding to the identified key audit matter, we completed the following audit procedures:

 › Obtained an understanding of the relevant controls in place and the process that management followed in 

calculating, accounting for and presenting the CJRS claims; 

 ›

In understanding the process, reviewed the external advisor’s reports and evaluated any observations from 
the reports and management’s responses to them;

 › With input from our CJRS specialists, evaluated a sample of CJRS models and challenged the approach to 

calculating claims and the application of the scheme rules;

 › With input from our CJRS specialists, recalculated a sample of claims to assess whether conditions have 

been met and the calculations are accurate;

 › Traced a sample of claims to underlying payroll records and traced all cash received to support;

 › Checked the mechanical accuracy of the CJRS models, with input from our analytics and 

modelling specialists; 

 › Assessed whether the disclosure of the CJRS income is in line with IAS 20 Government Grants requirements;

 › Challenged management on the judgement exercised in classifying the CJRS income as a non-adjusting 

item; and

How the scope 
of our audit 
responded to the 
key audit matter

 › Evaluated the status of claims spanning the year end and whether these have been accounted for correctly 

as at 25 February 2021. 

Key observations Where management has applied judgement in the interpretation of the scheme rules, we are satisfied that the 

judgments are reasonable. We consider the accounting for balances at the yearend to be reasonable. We are 
satisfied that the valuation and presentation of the CJRS is appropriate.

122

Whitbread Annual Report and Accounts 2020/21INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF WHITBREAD PLC CONTINUED6. Our application of materiality
6.1. Materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope 
of our audit work and in evaluating the results of our work.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Materiality

Basis for 
determining 
materiality

Rationale for 
the benchmark 
applied

Group financial statements
£16.0 million (2020: £16.9 million)

Parent Company financial statements
£6.4 million (2020: £6.7 million)

We have determined materiality to be £16.0 million, 
which represents 0.42% (2020: 0.45%) of net assets. 

In the prior year, we determined materiality based 
on 5% of adjusted profit before tax. 

Materiality was determined on the basis of the Parent 
Company’s net assets. This was then capped at 40% 
of Group materiality.

The approach is consistent with the prior year. 

In determining our benchmark for materiality we 
considered the impact of COVID-19 on the financial 
performance and position of the Group in the 
current year, as well as the focus of the users of the 
financial statements. 

The entity is non-trading and contains an investment 
in all of the Group’s trading components and as 
a result, in line with prior year, we have determined 
materiality on the basis of net assets for the 
current year.

After due consideration, we determined that net 
assets was the most appropriate benchmark to use, 
and determined a lower materiality overall 
compared to the prior year.

Net assets
£3,828m

● Net asset 

● Group materiality 

Group materiality £16m

Component materiality range
£6m to £15m

Audit Committee reporting
threshold £0.8m

123

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information6.2. Performance materiality
We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected and 
undetected misstatements exceed the materiality for the financial statements as a whole. 

Performance 
materiality

Basis and 
rationale for 
determining 
performance 
materiality

Group financial statements
65% (2020: 70%) of Group materiality

Parent Company financial statements
65% (2020: 70%) of Parent Company materiality

In determining performance materiality for both the Group and the Parent Company, we considered the 
following factors:

 › Our risk assessment, including our assessment of the Group’s overall control environment; 

 › Our cumulative knowledge of the Group, including the nature, quantum and volume of corrected and 

uncorrected misstatements in prior periods; and

 › The impact of COVID-19 on the business, including the restructuring at both support centres and 

operations, which has resulted in turnover of staff.

6.3. Error reporting threshold
We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £0.8 million 
(2020: £0.8 million), as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. 
We also report to the Audit Committee on disclosure matters that we identified when assessing the overall presentation of the 
financial statements.

7. An overview of the scope of our audit
7.1. Identification and scoping of components
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including Group-wide controls, 
and assessing the risks of material misstatement at the Group level. 

Components were selected to provide an appropriate basis for undertaking audit work to address the risks of material 
misstatement. Based on our assessment, we have focused our audit on the UK business, which was subject to full audit 
procedures, and performed specified audit procedures in the Germany business. This work was all performed by the Group 
audit team. 

At the Group level, we also tested the consolidation process and carried out analytical procedures to confirm our conclusion that 
there were no significant risks of material misstatement of the aggregated financial information of the remaining components 
not subject to audit or specified audit procedures. We have also performed analytical review procedures on other wholly owned 
and joint venture businesses. 

All audit procedures were completed by the Group audit team in the UK. 

Revenue

2%

Statutory loss before tax

Net assets

7%

1%

12%

98%

Full audit scope

Review at Group level

93%

87%

Full audit scope

Review at Group level

Full audit scope

Specified audit procedures

Review at Group level

124

Whitbread Annual Report and Accounts 2020/21INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF WHITBREAD PLC CONTINUEDOur consideration of the control environment 
The Whitbread IT landscape contains a number of IT systems, 
applications and tools used to support business processes and 
for reporting. In line with our scoping of components (refer to 
section 7.1) our work in relation to IT controls focuses on the 
UK component. We perform an independent risk assessment 
of the systems, applications and tools to determine those 
which are of greatest relevance to the Group’s financial 
reporting, including those that contain system configured 
automated controls that host financially relevant data and 
associated reports. 

We performed testing of General IT Controls (“GITCs”) of 
these systems, typically covering controls surrounding user 
access management, change management and interfaces with 
other systems relating to in scope IT systems (such as Oracle 
Fusion) as well as controls over key reports generated from 
the IT systems and their supporting infrastructure (database 
and operating system). 

In order to evaluate IT controls, we performed walkthrough 
procedures of relevant controls in key business cycles, 
including revenue, property, plant and equipment, intangible 
assets, expenditure (processed through Oracle Fusion) and 
IFRS 16 modifications to understand whether the purpose of 
the control was effectively designed to address the IT related 
risk. We then performed testing of the control across the audit 
period, to determine whether the control had been 
consistently applied as designed. 

Our procedures enabled us to place reliance on IT controls, as 
planned, in the audit approach across a number of business 
cycles, where audit quality and effectiveness are enhanced by 
doing so. Where control deficiencies were identified during 
our testing, we were able to identify and test mitigating 
controls. Based on the testing performed, we adopted a 
controls reliance approach over the revenue, expenditure 
(processed through Oracle Fusion), additions to property 
plant and equipment and intangible assets processes. 

8. Other information
The other information comprises the information included in 
the annual report, being the strategic reports on pages 2 to 67 
and the governance reports on pages 68 to 114, other than the 
financial statements and our auditor’s report thereon. 
The directors are responsible for the other information 
contained within the annual report.

Our opinion on the financial statements does not cover the 
other information and, except to the extent otherwise explicitly 
stated in our report, we do not express any form of assurance 
conclusion thereon.

Our responsibility is to read the other information and, in 
doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the course of the audit, or otherwise appears to 
be materially misstated.

If we identify such material inconsistencies or apparent 
material misstatements, we are required to determine whether 
this gives rise to a material misstatement in the financial 
statements themselves. If, based on the work we have 
performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact.

We have nothing to report in this regard.

9. Responsibilities of directors
As explained more fully in the directors’ responsibilities 
statement, the directors are responsible for the preparation 
of the financial statements and for being satisfied that they 
give a true and fair view, and for such internal control as the 
directors determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the Group’s and the Parent 
Company’s ability to continue as a going concern, disclosing 
as applicable, matters related to going concern and using the 
going concern basis of accounting unless the directors either 
intend to liquidate the group or the parent company or to 
cease operations, or have no realistic alternative but to do so.

10.  Auditor’s responsibilities for the audit of the 

financial statements

Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and 
to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when 
it exists. Misstatements can arise from fraud or error and 
are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these 
financial statements.

A further description of our responsibilities for the audit of 
the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms 
part of our auditor’s report.

125

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information11. Extent to which the audit was considered capable 
of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line with 
our responsibilities, outlined above, to detect material 
misstatements in respect of irregularities, including fraud. 
The extent to which our procedures are capable of detecting 
irregularities, including fraud is detailed below. 

11.2. Audit response to risks identified
As a result of performing the above, we identified Impairment 
of property, plant and equipment and right-of use assets and 
impairment of goodwill relating to the Germany CGU as key 
audit matters related to the potential risk of fraud. The key 
audit matters section of our report explains the matters in 
more detail and also describes the specific procedures we 
performed in response to those key audit matters. 

11.1. Identifying and assessing potential risks related to 
irregularities
In identifying and assessing risks of material misstatement in 
respect of irregularities, including fraud and non-compliance 
with laws and regulations, we considered the following:

 › the nature of the industry and sector, control environment 

and business performance including the design of the 
Group’s remuneration policies, key drivers for directors’ 
remuneration, bonus levels and performance targets;

 › results of our enquiries of management, internal audit, 

General Counsel and the Audit Committee about their own 
identification and assessment of the risks of irregularities; 

 › any matters we identified having obtained and reviewed the 
Group’s documentation of their policies and procedures 
relating to:

In addition to the above, our procedures to respond to risks 
identified included the following:

 › reviewing the financial statement disclosures and testing 
to supporting documentation to assess compliance with 
provisions of relevant laws and regulations described as 
having a direct effect on the financial statements;

 › enquiring of management, the Audit Committee and 

in-house legal counsel concerning actual and potential 
litigation and claims;

 › performing analytical procedures to identify any unusual or 
unexpected relationships that may indicate risks of material 
misstatement due to fraud;

 › reading minutes of meetings of those charged with 
governance, reviewing internal audit reports and 
correspondence with HMRC; and

in addressing the risk of fraud through management 
override of controls, testing the appropriateness of journal 
entries and other adjustments; assessing whether the 
judgements made in making accounting estimates are 
indicative of a potential bias; and evaluating the business 
rationale of any significant transactions that are unusual 
or outside the normal course of business.

We also communicated relevant identified laws and 
regulations and potential fraud risks to all engagement team 
members including internal specialists, and remained alert to 
any indications of fraud or non-compliance with laws and 
regulations throughout the audit.

 ›

identifying, evaluating and complying with laws and 
regulations and whether they were aware of any instances 
of non-compliance;

 ›

 › detecting and responding to the risks of fraud and 

whether they have knowledge of any actual, suspected 
or alleged fraud;

 › the internal controls established to mitigate risks of fraud 

or non-compliance with laws and regulations;

 › the matters discussed among the audit engagement team 
and relevant internal specialists, including tax, valuations, 
pensions, IT, financial instrument specialists and industry 
specialist regarding how and where fraud might occur in the 
financial statements and any potential indicators of fraud.

As a result of these procedures, we considered the 
opportunities and incentives that may exist within the 
organisation for fraud and identified the greatest potential for 
fraud in the following areas: impairment of property, plant and 
equipment and right-of-use assets and impairment of goodwill 
related to the Germany CGU. In common with all audits under 
ISAs (UK), we are also required to perform specific procedures 
to respond to the risk of management override.

We also obtained an understanding of the legal and regulatory 
frameworks that the Group operates in, focusing on provisions 
of those laws and regulations that had a direct effect on the 
determination of material amounts and disclosures in the 
financial statements. The key laws and regulations we 
considered in this context included the UK Companies Act, the 
Listing Rules, UK corporate governance legislation, pension 
legislation and UK and overseas tax legislation, including that 
associated with government support schemes available as 
a result of COVID-19. 

In addition, we considered provisions of other laws and 
regulations that do not have a direct effect on the financial 
statements but compliance with which may be fundamental 
to the Group’s ability to operate or to avoid a material penalty. 

126

Whitbread Annual Report and Accounts 2020/21INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF WHITBREAD PLC CONTINUEDReport on other legal and regulatory requirements

12.  Opinions on other matters prescribed by the  

Companies Act 2006 

14. Matters on which we are required to report by exception
14.1. Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to 
you if, in our opinion:

In our opinion the part of the directors’ remuneration report 
to be audited has been properly prepared in accordance 
with the Companies Act 2006.

In our opinion, based on the work undertaken in the course 
of the audit:

 › we have not received all the information and explanations 

we require for our audit; or

 › adequate accounting records have not been kept by the 

parent company, or returns adequate for our audit have not 
been received from branches not visited by us; or

 › the Parent Company financial statements are not in 
agreement with the accounting records and returns.

We have nothing to report in respect of these matters.

14.2. Directors’ remuneration
Under the Companies Act 2006 we are also required to report 
if in our opinion certain disclosures of directors’ remuneration 
have not been made or the part of the directors’ remuneration 
report to be audited is not in agreement with the accounting 
records and returns.

We have nothing to report in respect of these matters.

15. Other matters which we are required to address
15.1. Auditor tenure
Following the recommendation of the audit committee, we 
were appointed by the members on 21 June 2016 to audit the 
financial statements for the year ended 3 March 2016 and 
subsequent financial periods. The period of total uninterrupted 
engagement including previous renewals and reappointments 
of the firm is six years, covering the years ending 3 March 2016 
to 25 February 2021.

15.2. Consistency of the audit report with the additional report 
to the Audit Committee
Our audit opinion is consistent with the additional report to 
the Audit Committee we are required to provide in accordance 
with ISAs (UK).

 › the information given in the strategic report and the 
directors’ report for the financial year for which the 
financial statements are prepared is consistent with the 
financial statements; and

 › the strategic report and the directors’ report have been 

prepared in accordance with applicable legal 
requirements.

In the light of the knowledge and understanding of the 
Group and the Parent Company and their environment 
obtained in the course of the audit, we have not identified 
any material misstatements in the strategic report or the 
directors’ report.

13. Corporate Governance Statement

The Listing Rules require us to review the directors' statement 
in relation to going concern, longer-term viability and that part 
of the Corporate Governance Statement relating to the 
Group’s compliance with the provisions of the UK Corporate 
Governance Code specified for our review.

Based on the work undertaken as part of our audit, we have 
concluded that each of the following elements of the 
Corporate Governance Statement is materially consistent 
with the financial statements and our knowledge obtained 
during the audit: 

 › the directors’ statement with regards to the 

appropriateness of adopting the going concern basis 
of accounting and any material uncertainties identified 
set out on page 113;

 › the directors’ explanation as to its assessment of the 
Group’s prospects, the period this assessment covers 
and why the period is appropriate set out on page 67;

 › the directors' statement on fair, balanced and 

understandable set out on page 81;

 › the Board’s confirmation that it has carried out a robust 

assessment of the emerging and principal risks set out on 
page 82;

 › the section of the annual report that describes the review 
of effectiveness of risk management and internal control 
systems set out on page 82; and

 › the section describing the work of the Audit Committee 

set out on page 81.

127

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information16. Use of our report
This report is made solely to the company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so 
that we might state to the company’s members those matters 
we are required to state to them in an auditor’s report and for 
no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than 
the company and the company’s members as a body, for our 
audit work, for this report, or for the opinions we have formed.

Kate J Houldsworth FCA (Senior statutory auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
London, UK
26 April 2021

128

Whitbread Annual Report and Accounts 2020/21INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF WHITBREAD PLC CONTINUEDConsolidated accounts 2020/21 

Contents

130
131
132
133
134
135

Consolidated income statement
Consolidated statement of comprehensive income 
Consolidated statement of changes in equity
Consolidated balance sheet
Consolidated cash flow statement
Notes to the consolidated financial statements

129

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationConsolidated income statement

Year ended 25 February 2021

52 weeks to 25 February 2021

52 weeks to 27 February 2020

Before
adjusting
items
£m

Adjusting
items
(Note 6) 
£m

Statutory
£m

Notes

Before
adjusting
items
£m

Adjusting 
items
(Note 6)
£m

Statutory
£m

CONTINUING OPERATIONS
Revenue
Other income
Operating costs
Impairment of loans to joint ventures

OPERATING (LOSS)/PROFIT BEFORE 
JOINT VENTURES

Share of loss from joint ventures

OPERATING (LOSS)/PROFIT

Finance costs
Finance income

(LOSS)/PROFIT BEFORE TAX

Tax credit/(expense)

(LOSS)/PROFIT FOR THE YEAR

3
588.9
4
161.8
5 (1,231.4)
–

16

0.5
6.3

589.4
168.1
(351.7) (1,583.1)
(5.8)

(5.8)

2,062.1
18.8
(1,592.0)
–

9.4
18.3

2,071.5
37.1
(105.6) (1,697.6)
–

–

(480.7)

(350.7)

(831.4)

488.9

(77.9)

411.0

16

8
8
3

10

(6.0)
(486.7)

(1.7)
(352.4)

(7.7)
(839.1)

 (2.1)
 486.8 

 (0.4)
(78.3)

 (2.5)
408.5

(153.8)
5.4
(635.1)

(21.2)
1.3

(175.0)
6.7
(372.3) (1,007.4)

 (144.4)
15.9
 358.3 

 – 
 – 
(78.3)

 (144.4)
 15.9 
280.0

94.1
(541.0)

6.8
(365.5)

100.9
(906.5)

 (69.1)
 289.2 

 7.0 
(71.3)

 (62.1)
217.9

Earnings per share

(Note 11)

Basic 
Diluted 

52 weeks to 25 February 2021

pence

pence

pence

(287.6)
(287.6)

(194.3)
(194.3)

(481.9)
(481.9)

52 weeks to 27 February 2020 
(restated1)

pence

 166.3 
 165.4 

pence

 (41.0)
 (40.7)

pence

 125.3 
 124.7 

1  Earnings per share figures for the comparative period have been restated to reflect the bonus element of the June 2020 rights issue (see Note 11). 

130

Whitbread Annual Report and Accounts 2020/21Consolidated statement of comprehensive income

Year ended 25 February 2021

(LOSS)/PROFIT FOR THE YEAR
ITEMS THAT WILL NOT BE RECLASSIFIED TO THE INCOME STATEMENT:
Re-measurement (loss)/gain on defined benefit pension scheme
Current tax on defined benefit pension scheme
Deferred tax on defined benefit pension scheme
Share of other comprehensive loss of joint ventures

ITEMS THAT MAY BE RECLASSIFIED SUBSEQUENTLY TO THE INCOME STATEMENT:
Net gain on cash flow hedges
Deferred tax on cash flow hedges

Net (loss)/gain on hedge of a net investment 
Deferred tax on net (loss)/gain on hedge of a net investment

Exchange differences on translation of foreign operations
Deferred tax on exchange differences on translation of foreign operations

52 weeks to 
25 February 
2021
£m

52 weeks to 
27 February 
2020 
£m

(906.5)

217.9

Notes

32
10
10
16

25
10

25
10

10

(16.3)
2.7
(2.4)
–
(16.0)

2.3
(0.6)

(8.5)
0.8
(6.0)

19.3
(1.5)
17.8

 19.7
 18.3 
 (19.6)
 (2.8)
15.6

3.5
(0.6)

13.0
– 
 15.9 

 (12.1)
– 
 (12.1)

OTHER COMPREHENSIVE (LOSS)/INCOME FOR THE YEAR, NET OF TAX
TOTAL COMPREHENSIVE (LOSS)/INCOME FOR THE YEAR, NET OF TAX

(4.2)
(910.7)

19.4
237.3

131

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationConsolidated statement of changes in equity

Year ended 25 February 2021

At 1 March 2019

 150.6 

 81.5 

 12.3 

 7,938.3 

 17.7 

 (2,547.7)

 5,652.7

Share 
capital
(Note 27)
£m

Share 
premium
(Note 28)
£m

Capital 
redemption 
reserve 
(Note 28)
£m

Retained 
earnings 
(Note 28)
£m

Currency 
translation 
reserve 
(Note 28)
£m

Other 
reserves 
(Note 28)
£m

Total
£m

217.9
15.6
233.5

 – 
 0.9 
 0.9 

 – 
2.9
2.9

 – 
 3.3 
 – 
 – 
 1.4
 – 

217.9
19.4
237.3

 9.5 
 – 
 11.6 
(4.1)
 – 
 (159.9)

 330.1 
 (315.8)
 – 
 140.2 

 330.1 
 (315.8)
 (2,012.6)
 – 

 – 
 – 
 – 
 – 
 – 
 – 

 – 
 – 
 – 
 – 

–
10.1
10.1

–
–
–
–
–
28.7

–
1.7
1.7

(906.5)
(4.2)
(910.7)

–
–
6.7
–
–
(2,377.2)

2.9
981.0
–
14.0
(1.9)
3,834.1

 90.8 

 50.2 

5,861.9

 18.6 

(2,385.6)

3,748.8

Profit for the year
Other comprehensive income
Total comprehensive income

Ordinary shares issued on exercise of employee 
share options (Note 27)
Loss on ESOT shares issued
Accrued share-based payments (Note 31)
Tax on share-based payments
Reserves transfer
Equity dividends (Note 12)
Release of irrevocable commitment – 
share buyback (Note 28)
Shares purchased in share buyback (Note 28)
Shares purchased under tender offer (Note 27)
Shares cancelled (Note 27)

AT 27 FEBRUARY 2020

Loss for the year
Other comprehensive income

TOTAL COMPREHENSIVE INCOME

 – 
 – 
 – 

 0.2 
 – 
 – 
 – 
 – 
 – 

 – 
 – 
 (31.0)
 (6.9)

112.9

–
–
–

 – 
 – 
 – 

 9.3 
 – 
 – 
 – 
 – 
 – 

 – 
 – 
 – 
 – 

 – 
 – 
 – 

 – 
 – 
 – 
 – 
 – 
 – 

 – 
 (3.3)
 11.6 
(4.1)
 (1.4) 
 (159.9)

 – 
 – 
 31.0 
 6.9 

 – 
 – 
 (2,012.6)
 (140.2)

–
–
–

–
–
–

(906.5)
(16.0)
(922.5)

Ordinary shares issued on exercise of employee 
share options (Note 27)
Ordinary shares issued on rights issue1 (Note 27)
Loss on ESOT shares issued
Accrued share-based payments (Note 31)
Tax on share-based payments

AT 25 FEBRUARY 2021

0.1
51.7
–
–
–
164.7

2.8
929.3
–
–
–
1,022.9

–
–
–
–
–
50.2

–
–
(6.7)
14.0
(1.9)
4,944.8

1  The share premium amount of £929.3m is net of £28.2m in relation to transaction costs associated with the rights issue.

132

Whitbread Annual Report and Accounts 2020/21Consolidated balance sheet 

At 25 February 2021

NON-CURRENT ASSETS
Intangible assets
Right-of-use assets – property, plant and equipment
Right-of-use assets – investment property1
Property, plant and equipment
Investment property
Investment in joint ventures
Derivative financial instruments
Defined benefit pension surplus
Trade and other receivables

CURRENT ASSETS
Inventories
Derivative financial instruments
Current tax asset
Trade and other receivables
Cash and cash equivalents

Assets classified as held for sale
TOTAL ASSETS

CURRENT LIABILITIES
Borrowings
Lease liabilities
Provisions
Derivative financial instruments
Current tax liabilities
Trade and other payables

NON-CURRENT LIABILITIES
Borrowings
Lease liabilities
Provisions
Derivative financial instruments
Deferred tax liabilities
Trade and other payables

TOTAL LIABILITIES
NET ASSETS

EQUITY
Share capital
Share premium
Capital redemption reserve
Retained earnings
Currency translation reserve
Other reserves
TOTAL EQUITY

25 February 
2021
£m

27 February 
2020 
£m

Notes

13
22
22
14
14
16
25
32
18

17
25

18
19

14

20
22
23
25

26

20
22
23
25
10
26

27
28
28
28
28
28

159.1
2,738.4
65.0
4,213.1
21.6
37.3
6.6
188.0
–
7,429.1

12.1
8.2
–
74.2
1,256.0
1,350.5
19.0
8,798.6

312.0
112.1
30.5
2.4
1.8
316.5
775.3

990.5
3,119.5
9.0
–
44.6
25.6
4,189.2
4,964.5
3,834.1

 172.8 
2,273.7
–
4,232.0
20.3
 54.8 
 28.6 
 190.3 
 5.1 
6,977.6

 13.7 
 9.0 
14.9
 292.8 
 502.6 
833.0
 14.9
7,825.5

 84.0 
 79.9 
40.8
 2.2 
 – 
 440.0
646.9

741.5 
 2,540.7
7.6
2.2 
137.8
 – 
3,429.8
4,076.7
3,748.8

164.7
1,022.9
50.2
4,944.8
28.7
(2,377.2)
3,834.1

112.9
90.8
 50.2
5,861.9
18.6 
(2,385.6)
3,748.8

1  Right-of-use assets – investment property represents leasehold sites which the Group acquired on the acquisition of Foremost Hospitality Hiex GmbH which are being 

temporarily subleased to a third party (see Note 22).

ALISON BRITTAIN CHIEF EXECUTIVE

NICHOLAS CADBURY FINANCE DIRECTOR

26 April 2021

133

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information 
 
 
Consolidated cash flow statement 

Year ended 25 February 2021

CASH (USED IN)/GENERATED FROM OPERATIONS

Payments against provisions
Pension payments
Interest paid – lease liabilities
Interest paid – other
Interest received
Corporation taxes received/(paid)
NET CASH FLOWS (USED IN)/FROM OPERATING ACTIVITIES

CASH FLOWS USED IN INVESTING ACTIVITIES
Purchase of property, plant and equipment and investment properties
Proceeds from disposal of property, plant and equipment
Investment in intangible assets
Acquisition of a subsidiary, net of cash acquired1
Cash flows on aborted acquisition2
Payment of deferred and contingent consideration
Capital contributions to joint ventures
Loans advanced to joint ventures
NET CASH FLOWS USED IN INVESTING ACTIVITIES

CASH FLOWS FROM/(USED IN) FINANCING ACTIVITIES
Proceeds from issue of shares on exercise of employee share options
Proceeds from issue of shares on rights issue, net of fees
Shares purchased in tender offer
Shares purchased in share buyback
Drawdowns of long-term borrowings
Repayments of long-term borrowings
Costs of long-term borrowings
Lease incentives (paid)/received
Payment of principal of lease liabilities
Dividends paid
NET CASH FLOWS FROM/(USED IN) FINANCING ACTIVITIES

NET INCREASE/(DECREASE) IN CASH AND CASH EQUIVALENTS
Opening cash and cash equivalents
Foreign exchange differences
CLOSING CASH AND CASH EQUIVALENTS

52 weeks to 
25 February 
2021
£m

52 weeks to 
27 February 
2020 
£m

(227.0)

686.4

(24.4)
(14.8)
(123.2)
(22.0)
1.2
19.1
(391.1)

(217.4)
2.6
(10.8)
1.4
1.3
(3.8)
(1.3)
–
(228.0)

2.9
981.0
–
–
596.8
(125.1)
(5.5)
(7.3)
(71.7)
–
1,371.1

752.0
502.6
1.4
1,256.0

(20.1)
 (288.4)
(115.3)
 (31.9)
 12.0
(8.5) 

234.2

(372.7)
11.9
(20.7)
(179.5)
(12.8)
–
–
(2.0)
(575.8)

9.5
–
(2,012.6)
(315.8)
50.0
(50.0)
–
1.0
(73.1)
(159.9)
(2,550.9)

(2,892.5)
 3,403.2

(8.1) 

502.6

Notes

29

23
32
22

3

13
35

16
16

27

27
28

12

21
21
21
19

1  Cash consideration for the Group’s acquisition of Foremost Hospitality Hiex GmbH of £157.2m (see Note 35) was included in the consolidated cash flow statement for the 

year ended 27 February 2020.

2  During the year ended 27 February 2020, the Group paid a deposit of £12.8m in advance of an acquisition which was subsequently aborted. In the consolidated cash 

flow statement for the year ended 27 February 2020, this was included within cash paid in advance of acquisitions. During the year ended 25 February 2021, the Group 
recovered £1.3m following settlement negotiations.

134

Whitbread Annual Report and Accounts 2020/21 
 
Notes to the consolidated financial statements 

At 25 February 2021

1  GENERAL INFORMATION AND AUTHORISATION OF CONSOLIDATED 

FINANCIAL STATEMENTS

The consolidated financial statements of Whitbread PLC for the year ended 25 February 2021 were authorised for issue by the 
Board of Directors on 26 April 2021. Whitbread PLC is a public company limited by shares incorporated in the United Kingdom 
under the Companies Act and is registered in England and Wales. The Company’s ordinary shares are traded on the London 
Stock Exchange. The address of the registered office is shown on page 113.

Whitbread PLC, its subsidiaries and joint ventures, operate hotels and restaurants, located in the UK and internationally.

2 ACCOUNTING POLICIES

Basis of accounting and preparation
The consolidated financial statements of Whitbread PLC and all its subsidiaries have been prepared in accordance with 
international accounting standards in conformity with the requirements of the Companies Act 2006 and International Financial 
Reporting Standards adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union.

The consolidated financial statements have been prepared on the historical cost basis, except for certain financial instruments 
that are measured at fair value at the end of each reporting period and the defined benefit pension scheme, as explained in the 
accounting policies below.

The consolidated financial statements are presented in pounds sterling and all values are rounded to the nearest hundred 
thousand except when otherwise indicated. The financial year represents the 52 weeks to 25 February 2021 (prior financial 
year: 52 weeks to 27 February 2020).

Going concern 
The Group’s and Company’s (the ‘Group’) business activities, together with the factors likely to affect its future development, 
performance and position are set out in the strategic report on pages 1 to 67. The financial position of the Group, its cash flows, 
liquidity position and borrowing facilities are described in the financial review on pages 36 to 41. The principal risks of the Group 
are set out on pages 62 to 66. In addition, Note 24 includes the Group’s financial risk management objectives, details of its 
financial instruments and hedging activities, its exposure to liquidity risk and details of its capital structure. The directors have 
considered these areas alongside the principal risks and how they may impact going concern.

The future financial performance of the Group is dependent upon the wider market in which it operates. The COVID-19 
pandemic and the temporary measures put in place to control the virus spreading, including social distancing restrictions, 
and both local and national lockdowns, has heightened the inherent uncertainty in the Group’s assessment of these factors.

The Group has implemented a number of mitigating actions to reduce cash outflows and maintain liquidity, as follows:

 › Received covenant test waivers for the period to March 2023 for its revolving credit facility (RCF). Under the terms of the 

waivers, the Group is required to maintain £400.0m cash and/or headroom under undrawn bank facilities and total net debt 
must not exceed £2.0bn. 

 › Raised £550.0m through the issue of Green Bonds and, subsequent to the year-end, used £220.4m of the proceeds to make 

an early repayment of the US private placement loan notes which were due to be settled in 2027. As a result, all of the Group’s 
US private placement loan notes will have matured prior to the end of the covenant waiver period in March 2022. 

 › Received covenant test waivers for its defined benefit pension scheme such that the covenants will not be tested until 

March 2022. 

 › Raised £981.0m net of fees through a rights issue. 

 › Significantly reduced the level of capital expenditure, limiting the outflows to only committed, work in progress compliance 

and health and safety related spend, pausing all non-essential discretionary and variable spending. 

 › Did not declare a final dividend for FY20 and FY21. No dividends will be paid during the covenant waiver period unless the 

Group complies with the waived covenants. 

 › Participated in Government initiatives to protect the viability of the business, including the Coronavirus Job Retention 

Scheme, Eat Out to Help Out Scheme, Business Rates Relief and grants specific to the leisure and hospitality sector in the UK 
and Germany.

 › Completed a major restructuring programme of the Group’s Support Centre and site operations. In addition, the Board and 

management team have taken voluntary reductions in remuneration. 

135

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information2 ACCOUNTING POLICIES CONTINUED
The Group has modelled two financial scenarios that reflect the impact of the COVID-19 pandemic on the rate of recovery 
of the Group’s operations in the UK and Germany: 

 › A ‘base case’ in which the Group’s operations recover in line with the UK Government’s four-step roadmap.

 › A ‘severe but plausible case’ which sensitises these forecasts for a slower than expected easing of restrictions and allows 

for further national restrictions during winter FY22.

Under both the base case and severe but plausible scenarios, the Group can meet its funding needs through available 
funds and is able to meet the relaxed covenants agreed as part of the waivers throughout the 12-month going concern 
assessment period.

In the severe but plausible scenario, the Group would fail to meet the covenant associated with its defined benefit pension 
scheme as at 3 March 2022, and as a result, a further variable payment, based upon the prevailing market conditions at the time 
of calculation, would need to be made into the Group’s pension scheme. Under these variable payment scenarios the Group 
would have sufficient liquidity to meet this additional funding need and continue to be in compliance with other covenants.

The long-term impact of COVID-19 remains uncertain and the impacts of the pandemic on trading conditions could be more 
prolonged or severe than that which the directors have considered in the severe but plausible scenario. 

A reverse stress test was performed to determine the market conditions in which the Group, without additional mitigating 
action, would cease to be able to operate under its current facilities. The significant reduction in sales modelled was well 
beyond what is considered reasonable taking into account the past, near zero occupancy, closure experience and current 
economic forecasts for the Group.

The scenarios modelled do not make any allowance for further mitigations that are within the control of the directors, including 
the sale of parts of the Group’s valuable freehold property estate, which would be subject to the prevailing market conditions.

After due consideration of the matters set out above, the directors are satisfied that there is a reasonable expectation that the 
Group has adequate resources to continue in operational existence for the foreseeable future, being at least 12 months from the 
date of signing these financial statements. For this reason, they continue to adopt the going concern basis in the preparation of 
these financial statements.

Changes in accounting policies
The accounting policies adopted in the preparation of these consolidated financial statements are consistent with those 
followed in the preparation of the consolidated financial statements for the year ended 27 February 2020, except for the 
adoption of the new standards and policies applicable for the year ended 25 February 2021. The significant accounting policies 
adopted are set out below.

The Group has applied the following standards and amendments for the first time for the annual reporting period commencing 
28 February 2020.

Covid-19-Related Rent Concessions (Amendment to IFRS 16) 
Covid-19-Related Rent Concessions (Amendment to IFRS 16) provides practical relief to lessees in accounting for rent 
concessions occurring as a direct consequence of COVID-19, by introducing a practical expedient to IFRS 16. The practical 
expedient permits a lessee to elect not to assess whether a COVID-19-related rent concession is a lease modification. A lessee 
that makes this election shall account for any change in lease payments resulting from the COVID-19-related rent concession 
the same way it would account for the change applying IFRS 16 if the change were not a lease modification.

The practical expedient applies only to rent concessions occurring as a direct consequence of COVID-19 and only if all of the 
following conditions are met:

a)   the change in lease payments results in revised consideration for the lease that is substantially the same as, or less than, 

the consideration for the lease immediately preceding the change;

b)   any reduction in lease payments affects only payments originally due on or before 30 June 2021 (a rent concession meets 
this condition if it results in reduced lease payments on or before 30 June 2021 and increased lease payments that extend 
beyond 30 June 2021); and

c)   there is no substantive change to other terms and conditions of the lease.

In the current financial year, the Group has applied the amendment to IFRS 16 (as issued by the International Accounting 
Standards Board (IASB) in May 2020) in advance of its effective date.

Impact of adoption 
As a result of early adopting these requirements, rent deferrals which would otherwise have been treated as lease modifications 
have been accounted for as if the change was not a lease modification. The adoption of the amendments had no impact on the 
consolidated income statement. 

136

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED2 ACCOUNTING POLICIES CONTINUED

Amendments to IFRS 3 Definition of a Business 
The amendment to IFRS 3 Business Combinations clarifies that to be considered a business, an integrated set of activities and 
assets must include, at a minimum, an input and a substantive process that, together, significantly contribute to the ability to 
create output and clarifies that a business can exist without including all of the inputs and processes needed to create outputs. 
Furthermore, it introduces an optional concentration test that allows a simplified assessment of whether an acquired set of 
activities and assets is not a business. 

Impact of adoption 
As set out in Note 35, the Group has applied the clarifications to the definition of a business in determining that the acquisition 
of Foremost Hospitality Hiex GmbH on 28 February 2020 is a business combination and has applied the concentration test in 
determining that the acquisition of 13 hotels from Centro Hotel Group is an asset acquisition. 

In addition, the Group has also adopted the following standards which have been assessed as having no financial impact or 
disclosure at this time:

 › Amendments to IAS 1 and IAS 8 Definition of Material 

 › Amendments to References to the Conceptual Framework in IFRS Standards 

Standards issued by the IASB not effective for the current year and not early adopted by the Group
Whilst the following standards and amendments are relevant to the Group, they have been assessed as having minimal or 
no financial impact or additional disclosure requirements at this time:

 ›

IFRS 17 Insurance Contracts (effective for periods beginning on or after 1 January 2023)

 ›

Interest Rate Benchmark Reform – Phase 2 (effective for periods beginning on or after 1 January 2021)

 › Amendments to IAS 1 – Classification of Liabilities as Current or Non-Current (effective for periods beginning on or after 

1 January 2023)

 › Amendments to IAS 16 Property, Plant and Equipment – proceeds before intended use (effective for periods beginning on 

or after 1 January 2022)

 › Amendments to IAS 37 – Onerous Contracts – Cost of Fulfilling a Contract (effective for periods beginning on or after 

1 January 2022)

 › Amendments to IFRS 3 – Reference to the Conceptual Framework (effective for periods beginning on or after 

1 January 2022)

 › Amendments to IFRS 10 Consolidated Financial Statements and IAS 28 – Sale or contribution of Assets Between an Investor 

and its Associate or Joint Venture 

 › Annual Improvements to IFRS Standards 2018-2020 Cycle.

The Group does not intend to early adopt any of these new standards or amendments.

Basis of consolidation 
The consolidated financial statements incorporate the accounts of Whitbread PLC and all its subsidiaries, together with the 
Group’s share of the net assets and results of joint ventures incorporated using the equity method of accounting. These are 
adjusted, where appropriate, to conform to Group accounting policies. The financial statements of significant trading 
subsidiaries are prepared for the same reporting year as the parent company.

A subsidiary is an entity controlled by the Group. Control is achieved when the Company:

 › has power over the investee;

 ›

is exposed, or has rights, to variable returns from its involvement with the investee; and

 › has the ability to use its power to affect its returns.

The Company reassesses whether or not it controls an investee if facts and circumstances indicate that there are changes 
to one or more of the three elements of control listed above.

Apart from the acquisition of Whitbread Group PLC by Whitbread PLC in 2000/01, which was accounted for using merger 
accounting, acquisitions by the Group are accounted for under the acquisition method and any goodwill arising is capitalised 
as an intangible asset. The results of subsidiaries acquired or disposed of during the year are included in the consolidated 
financial statements from, or up to, the date that control passes respectively. All intra-group transactions, balances, income and 
expenses are eliminated on consolidation. Unrealised losses are also eliminated, unless the transaction provides evidence of an 
impairment of the asset transferred.

137

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information2 ACCOUNTING POLICIES CONTINUED

Business combinations 
Acquisitions of businesses are accounted for using the acquisition method. The consideration transferred in a business 
combination is measured at fair value, which is calculated as the sum of the acquisition-date fair values of assets transferred 
by the Group, liabilities incurred by the Group to the former owners of the acquiree and any equity interest issued by the 
Group in exchange for control of the acquiree. Acquisition-related costs are recognised in the consolidated income statement 
as incurred.

When the consideration transferred by the Group in a business combination includes contingent consideration, the contingent 
consideration is measured at its acquisition-date fair value and included as part of the consideration transferred in a business 
combination. Changes in fair value of the contingent consideration that qualify as measurement period adjustments are 
adjusted retrospectively, with corresponding adjustments against goodwill. Measurement period adjustments are adjustments 
that arise from additional information obtained during the ‘measurement period’ (which cannot exceed one year from the 
acquisition date) about facts and circumstances that existed at the acquisition date.

Changes in the fair value of the contingent consideration at subsequent reporting dates that do not qualify as measurement 
period adjustments are recognised within finance costs in the consolidated income statement, unless the contingent 
consideration is classified as equity.

If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination 
occurs, the Group reports provisional amounts for the items for which the accounting is incomplete. Those provisional amounts 
are adjusted during the measurement period (see above), or additional assets or liabilities are recognised, to reflect new 
information obtained about facts and circumstances that existed as of the acquisition date that, if known, would have affected 
the amounts recognised as of that date.

Goodwill
Goodwill arising on acquisition is capitalised and represents the excess of the fair value of consideration over the value of the 
Group’s interest in the identifiable assets and liabilities of a subsidiary, at the date of acquisition. Goodwill is not amortised but 
reviewed for impairment annually, or more frequently if events or changes in circumstances indicate that the carrying value 
may be impaired. On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit 
or loss on disposal.

Intangible assets
Intangible assets are carried at cost less accumulated amortisation and accumulated impairment losses.

Intangible assets acquired separately from a business are carried initially at cost. An intangible asset acquired as part of 
a business combination is recognised at fair value, separately from goodwill if the asset is separable, or arises from contractual 
or other legal rights, and its fair value can be measured reliably.

Amortisation of IT software and technology is calculated on a straight-line basis over the estimated life which varies between 
three and ten years. 

The carrying values are reviewed for impairment if events or changes in circumstances indicate that they may not 
be recoverable.

Property, plant and equipment
Property, plant and equipment acquired separately from a business are stated at cost or deemed cost at transition to IFRS, 
less accumulated depreciation and any impairment in value. Gross interest costs incurred on the financing of qualifying assets 
are capitalised until the time that the assets are available for use. Property, plant and equipment acquired as part of a business 
combination are recognised at fair value. Depreciation is calculated on a straight-line basis over the estimated useful life of the 
asset as follows:

 › freehold land is not depreciated;

 › freehold and long leasehold buildings are depreciated to their estimated residual values over periods up to 50 years; and

 › plant and equipment is depreciated over three to 25 years.

The residual values and estimated useful lives are reviewed annually.

Profits or losses on disposal of property, plant and equipment reflect the difference between net selling price and carrying 
amount at the date of disposal and are recognised in the consolidated income statement.

138

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED2 ACCOUNTING POLICIES CONTINUED

Investment property
Investment property assets, including properties which are owned by the Group and properties which are leased by the 
Group, are carried at cost less accumulated depreciation and any recognised impairment in value. The depreciation policies 
for investment property are consistent with those described for property, plant and equipment.

Leases
Right-of-use assets
The Group recognises right-of-use assets for hotel and restaurant properties which are used in the Premier Inn business and 
other equipment at the commencement date of the lease (i.e. the date the underlying asset is available for use). Right-of-use 
assets are measured at cost, less any accumulated depreciation and impairment losses, and adjusted for any re-measurement 
of lease liabilities. The cost of right-of-use assets includes the amount of lease liabilities recognised, initial direct costs incurred, 
and lease payments made at or before the commencement date, less any lease incentives received. Unless the Group is 
reasonably certain to obtain ownership of the leased asset at the end of the lease term, the recognised right-of-use asset is 
depreciated over the shorter of its estimated useful life and lease term.

Lease liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments 
to be made over the lease term. The lease payments include fixed payments and variable lease payments that depend on 
an index or a rate less any lease incentives receivable. Variable lease payments that do not depend on an index or a rate 
(e.g. turnover rent) are recognised as an expense in the period over which the event or condition that triggers the payment 
occurs. The Group incurs service charges on property leases which are non-lease components of the contract under IFRS 16 
and therefore these charges are recorded separately within operating costs.

In calculating the present value of lease payments, the Group uses the incremental borrowing rate at the lease commencement 
date if the interest rate implicit in the lease is not readily determinable. Incremental borrowing rates are determined quarterly 
and depend on the country, currency and start date of the lease. The incremental borrowing rate is determined based on 
a series of inputs including: the risk-free rate based on Government bond rates; a country specific risk adjustment; and a credit 
risk adjustment based on the Group’s credit rating.

After the commencement date, the amount of lease liabilities is increased to reflect the accretion of interest and reduced for 
lease payments made. In addition, the carrying amount of lease liabilities is re-measured if there is a modification or a change 
in the lease term. Cash outflows relating to lease interest are recorded within net cash flows from operating activities and cash 
outflows relating to principal repayments are included within net cash flows from financing activities in the consolidated cash 
flow statement.

Rental income
The Group recognises rental income from leases on a straight-line basis over the lease term within other income in the 
consolidated income statement. 

Impairment of non-current assets
Property, plant and equipment and right-of-use assets
The carrying values of property, plant and equipment and right-of-use assets are reviewed for impairment whenever events 
or changes in circumstances indicate that their carrying values may not be recoverable. For the purposes of the impairment 
review, the Group considers each trading outlet to be a separate cash generating unit (CGU). Consideration is also given, where 
appropriate, to the market value of the asset either from independent sources or, in conjunction with an accepted industry 
valuation methodology. Any impairment in the values of property, plant and equipment and right-of-use assets is charged to 
the consolidated income statement. 

The Group assesses assets or groups of assets for impairment whenever events or changes in circumstances indicate that the 
carrying value of an asset may not be recoverable. Individual assets are grouped, for impairment assessment purposes, at the 
lowest level at which there are identifiable cash flows that are largely independent of the cash flows of other groups of assets 
(cash generating units or CGUs). If such indication of impairment exists or when annual impairment testing for an asset group 
is required, the Group makes an estimate of the recoverable amount.

The recoverable amount of an asset or CGU is the greater of its fair value less costs of disposal and value in use. In assessing 
value in use, the estimated future cash flows are discounted to their present value, using a pre-tax discount rate that reflects 
current market assessments of the time value of money and the risks specific to the asset. For an asset that does not generate 
largely independent cash inflows, the recoverable amount is determined with reference to the CGU to which the asset belongs. 
Impairment losses are recognised in the consolidated income statement within operating costs.

An impairment loss is recognised if the carrying amount of an asset or CGU exceeds its estimated recoverable amount. 
Impairment losses recognised in respect of CGUs are allocated first to reduce the carrying amount of any goodwill allocated 
to the units and then to reduce the carrying amounts of other assets in the CGU, on a pro-rata basis.

139

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information2 ACCOUNTING POLICIES CONTINUED
An assessment is made at each reporting date as to whether there is any indication that previously recognised impairment 
losses may no longer exist or may have decreased. If such an indication exists, the CGU’s recoverable amount is estimated. 
A previously recognised impairment loss is reversed only if there has been a change in the estimated future cash flows used 
to determine the asset’s recoverable amount since the last impairment loss was recognised. If that is the case, the carrying 
amount of the asset is increased to its recoverable amount. That increased amount cannot exceed the carrying amount 
that would have been determined, net of depreciation, had no impairment loss been recognised for the asset in prior years. 
Such a reversal is recognised in the consolidated income statement. After such a reversal, the depreciation charge is adjusted 
in future periods to allocate the asset’s carrying amount, less any residual value, on a straight-line basis over its remaining 
useful life.

For the purposes of impairment testing, all centrally held assets are allocated in line with IAS 36 to CGUs based on 
management’s view of the consumption of the asset. Any resulting impairment is recorded against the centrally held asset.

Goodwill
Goodwill acquired through business combinations is allocated to groups of CGUs at the level management monitors goodwill, 
which is at an operating segment level. The Group performs an annual review of its goodwill to ensure that its carrying amount 
is not greater than its recoverable amount. The recoverable amount is determined as the greater of fair value, less costs of 
disposal and value in use. An impairment is then made to reduce the carrying amount to the recoverable amount.

Investments in joint ventures
The Group assesses investments for impairment whenever events or changes in circumstances indicate that the carrying value 
may not be recoverable. If any such indication of impairment exists, the carrying amount of the investment is compared with 
its recoverable amount. Where the carrying amount exceeds the recoverable amount, the investment is written down to its 
recoverable amount. 

Assets held for sale
Non-current assets and disposal groups are classified as held for sale only if available for immediate sale in their present 
condition and a sale is highly probable and expected to be completed within one year from the date of classification. 
Such assets are measured at the lower of carrying amount and fair value, less the cost of disposal, and are not depreciated 
or amortised.

In accordance with IFRS 5 Non-current Assets Held for Sale and Discontinued Operations, the net results of discontinued 
operations are presented separately in the consolidated income statement.

Inventories 
Inventories are stated at the lower of cost and net realisable value. Cost is calculated on the basis of first in, first out and net 
realisable value is the estimated selling price less any costs to sell.

Provisions
Provisions are recognised when the Group has a present legal or constructive obligation as a result of a past event, it is 
probable that an outflow of resources will be required to settle the obligation and a reliable estimate can be made of the 
amount of the obligation. 

Provisions are discounted to present value, using a pre-tax discount rate that reflects current market assessments of the time 
value of money and the risks specific to the liability. The amortisation of the discount is recognised as a finance cost.

Onerous contracts
Present obligations arising under onerous contracts are recognised and measured as provisions. An onerous contract is 
considered to exist where the Group has a contract under which the unavoidable costs of meeting the obligations under the 
contract exceed the economic benefits expected to be received under it.

Restructuring costs
A restructuring provision is recognised when the Group has developed a detailed formal plan and has raised a valid 
expectation, in those affected, that it will carry out the restructuring by starting to implement the plan or announcing its main 
features to those affected by it. The measurement of a restructuring provision includes only the direct expenditures arising from 
the restructuring which are those amounts that are both necessarily entailed by the restructuring and not associated with the 
ongoing activities of the entity.

140

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED2 ACCOUNTING POLICIES CONTINUED

Adjusting items and use of alternative performance measures
We use a range of measures to monitor the financial performance of the Group. These measures include both statutory 
measures in accordance with IFRS and alternative performance measures (APMs) which are consistent with the way the 
business performance is measured internally by the Board and Executive Committee. A glossary of APMs and reconciliations 
to statutory measures is given on pages 205 to 209.

The term adjusted profit is not defined under IFRS and may not be directly comparable with adjusted profit measures used 
by other companies. It is not intended to be a substitute for, or superior to, statutory measures of profit. Adjusted measures 
of profitability are non-IFRS because they exclude amounts that are included in, or include amounts that are excluded from, 
the most directly comparable measure calculated and presented in accordance with IFRS.

The Group makes certain adjustments to the statutory profit measures in order to derive many of its APMs. The Group’s policy 
is to exclude items that are considered to be significant in nature and quantum, not in the normal course of business or are 
consistent with items that were treated as adjusting in prior periods or that span multiple financial periods. Treatment as 
an adjusting item provides users of the accounts with additional useful information to assess the year-on-year trading 
performance of the Group.

On this basis, the following are examples of items that may be classified as adjusting items:

 › net charges associated with the strategic programme in relation to the review of the hotel estate, excluding those relating 

to financing;

 › significant restructuring costs and other associated costs arising from strategy changes that are not considered by the Group 

to be part of the normal operating costs of the business;

 › significant pension charges arising as a result of the changes to UK defined benefit scheme practices;

 ›

impairment and related charges for sites which are underperforming that are considered to be significant in nature and/or 
value to the trading performance of the business;

 › costs in relation to non-trading legacy sites which are deemed to be significant and not reflective of the Group’s ongoing 

trading results;

 › profit or loss on the sale of a business or investment, and the associated cost impact on the continuing business from the sale 

of the business or investment;

 › acquisition costs incurred as part of a business combination or other strategic asset acquisitions;

 › amortisation of intangible assets recognised as part of a business combination or other transaction outside of the ordinary 

course of business; and

 › tax settlements in respect of prior years, including the related interest and the impact of changes in the statutory tax rate, the 
inclusion of which would distort year-on-year comparability, as well as the tax impact of the adjusting items identified above.

The directors believe that the adjusted profit and earnings per share measures provide additional useful information to 
shareholders on the performance of the business. These measures are consistent with how business performance is measured 
internally by the Board and Executive Committee.

Foreign currency translation 
Monetary assets and liabilities denominated in foreign currencies are translated into functional currency at the rates 
of exchange quoted at the balance sheet date. Non-monetary items that are measured in terms of historical cost in a foreign 
currency are translated using the exchange rates as at the dates of the initial transactions.

Day-to-day transactions in a foreign currency are recorded in the functional currency at an average rate for the month 
in which those transactions take place, which is used as a reasonable approximation to the actual transaction rate. 
Translation differences on monetary items are taken to the consolidated income statement.

A number of subsidiaries within the Group have a non-sterling functional currency. The financial performance and end position 
of these entities are translated into sterling in the consolidated financial statements. Balance sheet items are translated at the 
rate applicable at the balance sheet date. Transactions reported in the consolidated income statement are translated using an 
average rate for the month in which they occur.

The differences that arise from translating the results of foreign entities at average rates of exchange, and their assets and 
liabilities at closing rates, are dealt with in a separate component of equity. On disposal of a foreign entity, the deferred 
cumulative amount recognised in equity relating to that particular foreign operation is recognised in the consolidated income 
statement. All other currency gains and losses are dealt with in the income statement.

141

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information2 ACCOUNTING POLICIES CONTINUED 

Revenue recognition 
Revenue is recognised at an amount that reflects the consideration to which the Group expects to be entitled in exchange 
for transferring goods or services to a customer. Consideration is net of discounts, allowances for customer loyalty and other 
promotional activities and amounts collected on behalf of other parties, such as value added tax. Revenue includes duties 
which the Group pays as principal.

The Group has analysed its business activities and applied the five step model prescribed by IFRS 15 Revenue from Contracts 
with Customers to each material line of business, as outlined below:

Sale of accommodation
The contract to provide accommodation is established when the customer books accommodation. The performance obligation 
is to provide the right to use accommodation for a given number of nights, and the transaction price is the room rate for each 
night determined at the time of booking. The performance obligation is met when the customer is given the right to use the 
accommodation, and so revenue is recognised for each night as it takes place, at the room rate for that night.

Sale of food and beverage
The contract is established when the customer orders the food or beverage item and the performance obligation is the 
provision of food and beverage by the outlet. The performance obligation is satisfied when the food and beverage is delivered 
to the customer, and revenue is recognised at this point at the price for the items purchased. Payment is made on the same day 
and consequently there are no contract assets or liabilities.

Payment terms
Customers may pay in advance for accommodation, food and beverage. In this case the Group has received consideration for 
services not yet provided. This is treated as a contract liability until the performance obligation is met. The Group has taken 
advantage of the practical expedient in IFRS 15 to not adjust the consideration for the effects of a financing component as the 
period between payment and the performance obligation is less than one year.

Payment terms for corporate customers are generally 30 days with amounts recorded in trade and other receivables once the 
performance obligations have been met. 

Consideration receivable from HM Revenue & Customs 
Consideration received from HM Revenue & Customs under the Eat Out to Help Out Scheme is recognised within revenue from 
sales of food and beverage. 

Contract costs 
The Group applies the practical expedient in paragraph 94 of IFRS 15 and consequently contract costs incurred related to 
contracts with an amortisation period of less than one year have been expensed as incurred. 

Variable consideration
The Group makes an estimate, based on historical information, of amounts that will be refunded to customers. The refund 
liability represents variable consideration under IFRS 15 with revenue recognised reduced by this amount and a corresponding 
liability recognised in other payables in the consolidated balance sheet. 

Certain of the Group’s restaurants offer customer loyalty programmes whereby the customer can earn vouchers for historic 
purchases which are redeemable as discounts on future purchases. The loyalty points issued by the Group are a separate 
performance obligation providing a material right to a future discount. The sales price of goods is allocated to the loyalty points 
and the goods sold based on their relative standalone selling prices, with the loyalty points standalone price based on the value 
of the points to the customer, adjusted for expected redemption rates. The amount allocated to loyalty points is deferred as 
a contract liability within trade and other payables. Revenue is recognised as the points are redeemed by the customer.

Finance income
Interest income is recognised as the interest accrues, using the effective interest method.

142

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED2 ACCOUNTING POLICIES CONTINUED 

Borrowing costs 
Borrowing costs are recognised as an expense in the period in which they are incurred, except for gross interest costs incurred 
on the financing of major projects, which are capitalised until the time that the projects are available for use.

Retirement benefits
In respect of the defined benefit pension scheme, the surplus recognised in the consolidated balance sheet represents the 
fair value of scheme assets, reduced by the present value of the defined benefit obligation. Where the calculation results 
in a surplus to the Group, the recognised asset is limited to the present value of any future available refunds from the plan. 
The cost of providing benefits is determined using the projected unit credit actuarial valuation method. Re-measurements are 
recognised in full in the period in which they occur in the statement of comprehensive income and are not reclassified to the 
consolidated income statement in subsequent periods.

For defined benefit plans, the employer’s portion of the past and current service cost is charged to operating profit, with net 
interest costs reported within finance costs. In addition, all administration costs, other than those relating to the management 
of plan assets or taxes payable by the plan itself, are charged as incurred to operating costs in the consolidated income 
statement. Net interest is calculated by applying the opening discount rate to the opening net defined benefit obligation, 
taking into account the expected contributions and benefits paid.

On 20 November 2020, the High Court ruled that pension schemes will need to revisit and equalise guaranteed minimum 
pensions for historic individual transfers. The ruling impacted the Group’s actuarial surplus as it will lead to an increase in 
pension obligations. The Group recognised the increase in its defined benefit liability as a charge to the consolidated income 
statement. See Note 32 for further details.

Curtailments and settlements relating to the Group’s defined benefit plan are recognised in the period in which the curtailment 
or settlement occurs.

Payments to defined contribution pension schemes are charged as an expense as they fall due.

Government grants
During the year, the Group has received Government support. A Government grant is recognised in the consolidated balance 
sheet within other receivables when there is reasonable assurance that it will be received and that the Group will comply with 
the conditions attached to it. Grants are recognised within other income in the consolidated income statement at a point in 
time to match the timing of the recognition of the related expenses they are intended to compensate. Where cash is received 
in advance of the associated conditions being met, the grant is recorded within trade and other payables in the consolidated 
balance sheet.

Share-based payment transactions
Equity-settled transactions
Certain employees and directors of the Group receive equity-settled remuneration in the form of share-based payment 
transactions, whereby employees render services in exchange for shares or rights over shares. The cost of these equity-settled 
transactions is measured by reference to the fair value, determined using a stochastic model, at the date at which they are 
granted. The cost of equity-settled transactions is recognised, together with a corresponding increase in equity, over the period 
in which the performance conditions or non-vesting conditions are fulfilled, ending on the relevant vesting date. Except for 
awards subject to market-related conditions for vesting, the cumulative expense recognised for equity-settled transactions, 
at each reporting date until the vesting date, reflects the extent to which the vesting period has expired, and is adjusted to 
reflect the directors’ best available estimate of the number of equity instruments that will ultimately vest. The income statement 
charge or credit for a period represents the movement in cumulative expense recognised as at the beginning and end of that 
period. If options are subject to market-related conditions, awards are not cumulatively adjusted for the likelihood of these 
targets being met. Instead, these conditions are included in the fair value of the awards.

Where an equity-settled award is cancelled, it is treated as if it had vested on the date of cancellation, and any expense not yet 
recognised for the award is recognised immediately. Where an equity-settled award is forfeited, the related expense recognised 
to date is reversed. 

Where an equity-settled award is replaced by newly granted instruments, these are accounted for as a modification of the 
existing award. When the terms of an equity-settled award are modified, the minimum expense recognised is the grant date 
fair value of the unmodified award, provided the original vesting terms of the award are met. An additional expense, measured 
as at the date of modification, is recognised for any modification that increases the total fair value of the share-based payment 
transaction, or is otherwise beneficial to the employee.

143

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information2 ACCOUNTING POLICIES CONTINUED 

Tax
The income tax charge represents both the income tax payable, based on profit for the year, and deferred income tax.

Deferred income tax is recognised in full, using the liability method, in respect of temporary differences between the tax base 
of the Group’s assets and liabilities and their carrying amounts that have originated but have not been reversed by the balance 
sheet date. No deferred tax is recognised if the temporary difference arises from the initial recognition of goodwill, or the initial 
recognition of an asset or liability, in a transaction that is not a business combination and, at the time of the transaction, affects 
neither the accounting profit nor taxable profit or loss. Deferred income tax is recognised in respect of taxable temporary 
differences associated with investments in joint ventures, except where the timing of the reversal of the temporary differences 
can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.

Deferred income tax assets are recognised to the extent that it is probable that taxable profit will be available against which 
the deductible temporary differences can be utilised. The carrying amount of deferred income tax assets is reviewed at each 
balance sheet date and reduced to the extent that it is no longer probable that sufficient taxable profit will be available to allow 
all, or part of, the deferred income tax asset to be utilised.

Deferred income tax assets and liabilities are measured at the tax rates that are expected to apply in the year when the asset is 
realised or the liability is settled, based on tax rates that have been enacted or substantively enacted at the balance sheet date.

Income tax is charged or credited to other comprehensive income if it relates to items that are charged or credited to other 
comprehensive income. Similarly, income tax is charged or credited directly to equity if it relates to items that are charged or 
credited directly to equity. Otherwise, income tax is recognised in the consolidated income statement.

Share buyback scheme and tender offer
Shares purchased for cancellation are deducted from retained earnings at the total consideration paid or payable. 
Shares purchased and held by the Group (treasury shares) are deducted from the treasury reserve at the total consideration 
paid or payable. On cancellation of treasury shares, the cost is transferred from the treasury reserve to retained earnings. 
When treasury shares are issued at below cost, an amount representing the difference between the cost of those shares and 
issue proceeds is transferred to retained earnings. No gain or loss is recognised in the consolidated income statement on the 
purchase, sale, issue or cancellation of the Group’s own equity instruments. 

Investments in joint ventures
Investments in joint arrangements are classified as either joint operations or joint ventures depending on the contractual rights 
and obligations of each investor. The Group has assessed the nature of its joint arrangements and determined them to be 
joint ventures.

The Group’s investments in joint ventures are accounted for using the equity method. Under the equity method, the investment 
in a joint venture is initially recognised at cost. The carrying amount of the investment is adjusted to recognise changes in the 
Group’s share of net assets of the joint venture since the acquisition date. Goodwill relating to joint ventures is included in the 
carrying amount of the investment.

The consolidated income statement reflects the Group’s share of the results of operations of the joint ventures. Any change in 
other comprehensive income of those investees is presented as part of the Group’s consolidated statement of comprehensive 
income. Unrealised gains and losses resulting from transactions between the Group and the joint ventures are eliminated to the 
extent of the interest in the joint venture. When necessary, adjustments are made to bring the accounting policies in line with 
those of the Group.

144

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED2 ACCOUNTING POLICIES CONTINUED

Financial assets
Trade receivables and contract assets 
Trade receivables and contract assets are initially measured at fair value. Subsequently they are measured at amortised cost as 
the objective of the business model is to hold the assets to collect contractual cash flows and the contractual terms of the asset 
give rise to cash flows on specified dates which are solely payments of principal and interest.

In line with the IFRS 9 Financial Instruments ‘simplified approach’, the Group segments its trade receivables and contract 
assets based on shared characteristics, and recognises a loss allowance for the lifetime expected credit loss for each segment. 
The expected credit loss is based on the Group’s historical credit loss experience, adjusted for factors that are specific to the 
debtors, general economic conditions and an assessment of the current and forecast conditions at the reporting date.

Credit impaired financial assets
A financial asset is credit impaired when one of more events that have a detrimental impact on the estimated future cash flows 
of that financial asset have occurred, such as significant financial difficulty of the debtor or default by the debtor. The Group 
writes off a financial asset where there is no realistic prospect of recovery. Credit losses are recorded within operating costs 
in the consolidated income statement.

Cash and cash equivalents
Cash and cash equivalents comprise cash at bank, cash in hand and deposits (including Money Market Funds) which are short 
term, highly liquid and which are not at significant risk of changes in value. 

Recognition and derecognition
The recognition of financial assets occurs when the Group becomes party to the contractual provisions of the instrument. 
The Group derecognises a financial asset only when the contractual rights to the cash flows from the asset expire, or when 
it transfers the financial asset and substantially all the risks and rewards of ownership of the asset to another entity.

Derivatives and hedging
The Group enters into derivative transactions to manage its exposure to interest rate and foreign exchange rate risks. 

Derivatives are recognised initially at fair value on the date the contract is entered into and subsequently re-measured to their 
fair value at each reporting date. The resulting gain or loss is recognised in profit or loss immediately unless the derivative is 
designated and effective as a hedging instrument, in which event the timing of the recognition in profit or loss depends on the 
nature of the hedge relationship. 

A derivative with a positive fair value is recognised as a financial asset, whereas a derivative with a negative fair value is 
recognised as a financial liability. Derivatives are not offset in the financial statements unless the Group has both the legal right 
and intention to offset.

A derivative is presented as a non-current asset or a non-current liability if the remaining maturity of the instrument is more 
than 12 months and is not expected to be realised or settled within 12 months. Other derivatives are presented as current assets 
or current liabilities.

The Group designates certain derivatives as hedging instruments in respect of foreign currency risk and interest rate risks 
as fair value hedges and cash flow hedges. Hedges of foreign exchange risk on firm commitments are accounted for as cash 
flow hedges.

At the inception of the hedge relationship, the Group documents the relationship between the hedging instrument and the 
hedged item, along with its risk management objectives and its strategy for undertaking various hedge transactions. The Group 
documents whether the hedging instrument is effective in offsetting the hedged risk, by confirming that:

 › there is an economic relationship between hedged items and the hedging instrument; 

 › the effect of credit risk does not dominate the value changes that result from that economic relationship; and 

 › the planned ratio of hedge: hedge item is the same as the actual ratio of hedge: hedge item.

The fair value change on qualifying fair value hedges is recognised in profit or loss.

The effective portion of changes in the fair value of derivatives that are designated as cash flow hedges is recognised in other 
comprehensive income and accumulated under the cash flow hedging reserve. Any gain or loss relating to the ineffective 
portion of the hedge is recognised immediately in profit or loss. Amounts previously recognised in other comprehensive 
income and accumulated in equity are reclassified to profit or loss in the periods when the hedged item affects profit or loss, 
in the same line as the recognised hedged item.

The Group discontinues hedge accounting when the hedge relationship ceases to meet the qualifying criteria, or when the 
hedging instrument expires, is sold, terminated or exercised.

145

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information2 ACCOUNTING POLICIES CONTINUED 

Hedges of a net investment
Hedges of a net investment in a foreign operation, including a hedge of a monetary item that is accounted for as part of the 
net investment, are accounted for in a way similar to cash flow hedges. Gains or losses on the hedging instrument relating 
to the effective portion of the hedge are recognised in other comprehensive income while any gains or losses relating to the 
ineffective portion are recognised in the statement of profit or loss. On disposal of the foreign operation, the cumulative value 
of any such gains or losses recorded in equity is transferred to the statement of profit or loss.

The Group uses a cross currency swap as a hedge of its exposure to foreign exchange risk on its investments in foreign 
subsidiaries. Refer to Note 25 for more details.

Financial liabilities
Debt and equity instruments are classified as financial liabilities or equity in accordance with the substance of the 
contractual arrangements. 

Financial liabilities are measured at amortised cost using the effective interest rate method unless they are required to be 
measured at fair value through profit or loss or the Group has opted to measure them at fair value through the profit or loss. 
The effective interest rate method calculates the amortised cost of a financial liability and allocates interest expense to the 
relevant period. 

Borrowings
Borrowings are initially recognised at the fair value of the consideration received, net of any directly associated issue costs. 
Borrowings are subsequently recorded at amortised cost, with any difference between the amount initially recorded and the 
redemption value recognised in the consolidated income statement using the effective interest method.

Contingent consideration
Contingent consideration, resulting from business combinations and asset acquisitions, is valued at fair value at the acquisition 
date as part of the business combination. When the contingent consideration meets the definition of a financial liability, it is 
subsequently re-measured to fair value at each reporting date. The determination of the fair value is based on discounted 
cash flows.

Where the period between acquisition and payment is not significant, cash outflows for contingent consideration are 
included within cash flows from investing activities. Where the period of deferral is significant, excess payments over the fair 
value recognised at acquisition are recognised within cash flows from financing activities. None of the Group’s contingent 
consideration is deemed to relate to post-acquisition remuneration.

Recognition and derecognition
The recognition of liabilities occurs when the Group becomes party to the contractual provisions of the instrument. 
The derecognition of financial liabilities occurs when the obligation under the liability is discharged, cancelled or expires. 
When the Group exchanges with the existing lender one debt instrument into another one with the substantially different 
terms, such exchange is accounted for as an extinguishment of the original financial liability and the recognition of a new 
financial liability.

Critical accounting judgements and key sources of estimation uncertainty
The preparation of financial statements requires management to make judgements, estimates and assumptions that affect 
the amounts reported as assets and liabilities at the balance sheet date and the amounts reported as revenues and expenses 
during the year. Although these amounts are based on management’s best estimates, events or actions may mean that actual 
results ultimately differ from those estimates, and these differences may be material. These judgements and estimates and the 
underlying assumptions are reviewed regularly.

Critical accounting judgements
The following are the critical accounting judgements, apart from those involving estimations (dealt with separately below) that 
management have made in the process of applying the Group’s accounting policies and which have the most significant effect 
on the amounts recognised in the financial statements.

Adjusting items
During the year certain items are identified and separately disclosed as adjusting items. Judgement is applied as to whether the 
item meets the necessary criteria as per the accounting policy disclosed earlier in this note. This assessment covers the nature 
of the item, cause of occurrence and the scale of impact of that item on reported performance. Reversals of previous adjusting 
items are assessed based on the same criteria. Note 6 provides information on all of the items disclosed as adjusting in the 
current year and comparative financial statements.

146

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED2 ACCOUNTING POLICIES CONTINUED 

Key sources of estimation uncertainty
The following are the key areas of estimation uncertainty that may have a significant risk of causing a material adjustment to the 
carrying amounts of assets and liabilities within the next financial year.

Defined benefit pension
Defined benefit pension plans are accounted for in accordance with actuarial advice using the projected unit credit method. 
The Group makes significant estimates in relation to the discount rates, mortality rates and inflation rates used to calculate 
the present value of the defined benefit obligation. Note 32 describes the assumptions used together with an analysis of the 
sensitivity to changes in key assumptions.

Impairment testing – Goodwill, property, plant and equipment and right-of-use assets
The performance of the Group’s impairment review requires management to make a number of estimates. These are set 
out below: 

Identification of indicators of impairment 
Where there are indicators of impairment, management performs an impairment assessment. The speed at which the Group’s 
sites will recover from the impact of the COVID-19 pandemic is uncertain and, as a result, all of the Group’s sites have been 
tested for impairment.

Inputs used to estimate value in use
The estimate of value in use is most sensitive to the following inputs: 

 › Five-year business plan – Forecast cash flows for the initial five-year period are based on actual cash flows for FY20 being 
the period before the impact of the COVID-19 pandemic and applying management’s assumptions of the impact of the 
pandemic and expected recovery period. 

 › Discount rate – Judgement is required in estimating the Weighted Average Cost of Capital (WACC) of a typical market 

participant and in assessing the specific country and currency risks associated with the Group. The rate used is adjusted for 
the Group’s gearing, including equity, borrowings and lease liabilities. 

 ›

Immature sites – Judgement is required to estimate the time taken for sites to reach maturity and the sites’ trading level once 
they are mature. 

Methodology used to estimate fair value
Fair value is determined using a range of methods, including present value techniques using assumptions consistent with the 
value in use calculations and market multiple techniques using externally available data. 

Key estimates and sensitivities for impairment of assets are disclosed in Note 15.

3 SEGMENT INFORMATION

For management purposes the Group is organised into a single strategic business unit, Premier Inn, which provides services 
in relation to accommodation, food and beverage both in the UK and internationally.

In previous years, the UK & Ireland and Germany Premier Inn segments have been aggregated on the grounds that the 
Germany segment did not meet the thresholds of being a reportable segment. As a result of the increasing size of the German 
operations, the Germany segment will be presented separately going forward. As the Group’s reportable segments have been 
changed, the comparative information for 2019/20 has been re-presented. 

Management monitors the operating results of its operating segments separately for the purpose of making decisions about 
allocating resources and assessing performance. Segment performance is measured based on adjusted operating profit before 
joint ventures. The UK & Ireland segment includes one site in each of Jersey and the Isle of Man. Included within central and 
other in the following tables are the costs of running the public company, other central overhead costs and share of losses from 
joint ventures.

147

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information3 SEGMENT INFORMATION CONTINUED
The following tables present revenue and profit information regarding business operating segments for the years ended 
25 February 2021 and 27 February 2020.

REVENUE
Accommodation
Food, beverage and other items1

REVENUE BEFORE ADJUSTING 
ITEMS
Adjusting revenue (Note 6)

REVENUE

Year to 25 February 2021

UK & 
Ireland
£m

388.5
188.9

Germany
£m

10.2
1.3

577.4

11.5

Central 
and other
£m

–
–

–

Total
£m

398.7
190.2

588.9
0.5
589.4

Year to 27 February 2020

Germany
£m

Central 
and other
£m

UK & 
Ireland
£m

 1,311.6 
 738.7 

 9.8 
 2.0 

 2,050.3 

 11.8 

–
–

–

Total
£m

 1,321.4 
 740.7 

 2,062.1 
 9.4 
 2,071.5 

1  Revenue from food, beverage and other items for the UK & Ireland segment includes £12.0m (2019/20: £nil) of consideration receivable from HM Revenue & Customs 

under the Eat Out to Help Out Scheme.

(LOSS)/PROFIT
ADJUSTED OPERATING 
(LOSS)/PROFIT BEFORE 
JOINT VENTURES
Share of loss from joint ventures

ADJUSTED OPERATING  
(LOSS)/PROFIT
Net finance costs 

ADJUSTED (LOSS)/PROFIT 
BEFORE TAX 
Adjusting items before tax (Note 6)

(LOSS)/PROFIT BEFORE TAX

Year to 25 February 2021

UK & 
Ireland
£m

Germany
£m

Central 
and other
£m

Total
£m

Year to 27 February 2020

UK & 
Ireland
£m

Germany
£m

Central 
and other
£m

Total
£m

(415.7)
–

(415.7)
(117.1)

(38.8)
–

(38.8)
(6.1)

(26.2)
(6.0)

(480.7)
(6.0)

(32.2)
(25.2)

(486.7)
(148.4)

 529.4 
–

 529.4 
 (115.1)

 (13.4)
–

 (13.4)
 (0.2)

 (27.1)
 (2.1)

 488.9 
 (2.1)

 (29.2)
 (13.2)

 486.8 
 (128.5)

(532.8)

(44.9)

(57.4)

(635.1)
(372.3)
(1,007.4)

 414.3 

 (13.6)

 (42.4)

 358.3 
(78.3) 
 280.0 

Adjusted operating (loss)/profit for the UK & Ireland segment includes the impact of Business Rates Relief provided by the 
UK Government of £117.8m (2019/20: £nil) and income from the job retention schemes in the UK of £138.3m (2019/20: £nil). 
Adjusted operating loss for the German segment includes £1.5m (2019/20: £nil) from the Kurzarbeit scheme and other 
Government grants of £10.3m. 

OTHER SEGMENT INFORMATION
Capital expenditure:
Property, plant and equipment and 
investment property – cash basis
Property, plant and equipment and 
investment property – accruals 
basis (Note 14)
Intangible assets (Note 13)
Cash outflows from lease interest 
and payment of principal of lease 
liabilities

Depreciation – property, plant 
and equipment and investment 
property (Note 14)
Depreciation – right-of-use assets 
(Note 22)
Amortisation (Note 13)

Year to 25 February 2021

UK & 
Ireland
£m

Germany
£m

Central 
and other
£m

Total
£m

Year to 27 February 2020

UK & 
Ireland
£m

Germany
£m

Central 
and other
£m

121.0

96.4

105.9
10.8

93.2
–

173.0

21.9

145.2

5.1

109.9
23.3

16.4
0.3

–

–
–

–

–

–
–

217.4

 293.4 

 79.3 

199.1
10.8

 288.4 
 18.0 

 70.6 
 2.7 

194.9

186.6

0.8

150.3

126.3
23.6

143.6

103.2
19.6

1.4

0.8
0.2

–

–
–

–

–

–
–

Total
£m

 372.7 

 359.0 
 20.7 

187.4

145.0

104.0
19.8

148

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED3 SEGMENT INFORMATION CONTINUED
Revenues from external customers are split geographically as follows:

United Kingdom
Germany
Other

Non-current assets1 are split geographically as follows:

United Kingdom
Germany
Other

1  Non-current assets exclude derivative financial instruments and the surplus on the Group’s defined benefit pension scheme.

4 OTHER INCOME

An analysis of the Group’s other income is as follows:

Rental income 
Rates rebates relating to prior financial years 
Government grants (Note 9)
Other

OTHER INCOME BEFORE ADJUSTING ITEMS 
Insurance proceeds (Note 6)
Legal settlement (Note 6)
VAT settlement (Note 6)

OTHER INCOME

5 OPERATING COSTS

Cost of inventories recognised as an expense1 
Employee benefits expense2 (Note 7) 
Amortisation of intangible assets (Note 13)
Depreciation – property, plant and equipment and investment property (Note 14) 
Depreciation – right-of-use assets (Note 22)
Utilities, rates and other site property costs
Variable lease payment (credit)/expense (Note 22)
Net foreign exchange differences 
Other operating charges2
Adjusting operating costs2 (Note 6)

2020/21
£m

575.5
11.5
2.4
589.4

2020/21
£m

6,343.6
809.3
81.6
7,234.5

2019/20 
£m

 2,051.6 
 11.8 
 8.1 
 2,071.5 

2019/20 
£m

 6,326.2 
 343.6 
 88.9 
 6,758.7 

2020/21
£m

2019/20 
£m

7.8
–
153.4
0.6
161.8
1.8
–
4.5
168.1

 4.9 
 13.6 
–
0.3
18.8
 16.0 
 2.3 
–
37.1

2020/21
£m

72.2
581.5
23.6
150.3
126.3
220.8
(0.6)
0.4
56.9
351.7
1,583.1

2019/20 
£m

 208.5 
 612.5 
 19.8 
 145.0 
 104.0 
 431.8 
 2.0 
 (0.2)
 68.6 
105.6
1,697.6

1  Cost of inventories recognised as an expense includes £14.6m (2019/20: £3.6m) of inventory write downs recorded during the year. 

2  Adjusting operating costs includes a charge for impairments and write offs of £350.4m (2019/20: £67.0m), a credit of £9.0m (2019/20: charge of £41.1m) relating to other 

operating charges and a charge of 10.3m (2019/20: credit of £2.5m) relating to employee benefit expenses (see Note 6).

149

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information5 OPERATING COSTS CONTINUED
Fees paid to the Group’s auditor during the year consisted of: 

Audit of the Group’s financial statements

Audit of the Group’s subsidiaries

TOTAL AUDIT FEES
Audit-related assurance
Other non-audit fees1

TOTAL NON-AUDIT FEES
INCLUDED IN OTHER OPERATING CHARGES

2020/21
£m

2019/20 
£m

0.9

0.6
1.5
0.1
1.1
1.2
2.7

 0.6 

 0.3 
 0.9 
 0.1 
 – 
 0.1 
 1.0 

1  During 2020/21 the Group auditor performed permissible non-audit services in relation to the June 2020 rights issue and the issue of Green Bonds. See page 84 of Audit 

Committee Report for further details.

6 ADJUSTING ITEMS

As set out in the policy in Note 2, we use a range of measures to monitor the financial performance of the Group. These  
measures include both statutory measures in accordance with IFRS and APMs which are consistent with the way that the 
business performance is measured internally. We report adjusted measures because we believe they provide both management 
and investors with useful additional information about the financial performance of the Group’s businesses. Adjusted measures 
of profitability represent the equivalent IFRS measures adjusted for specific items that we consider hinder the comparison 
of the financial performance of the Group’s businesses either from one period to another or with other similar businesses.

ADJUSTING ITEMS WERE AS FOLLOWS:
Revenue:
  TSA income1

Other income:

Insurance proceeds2

  Legal settlement3
  VAT settlement4

ADJUSTING OTHER INCOME
Operating costs:
  TSA costs1
  Costa disposal – separation costs and other costs5

Impairment – goodwill6
 Impairment and write offs – property, plant and equipment, right-of-use assets and other 
intangible assets7
Impairment – investment in joint ventures8

  Guaranteed minimum pension9
  Aborted acquisition costs10
  UK restructuring11
  Gains/(losses) on disposals, property and other provisions12
  Employment tax settlement13

ADJUSTING OPERATING COSTS
Share of loss of joint ventures:

Impairment14

Finance (costs)/income:
  Early prepayment charge (Note 20)15
  VAT settlement4

ADJUSTING ITEMS BEFORE TAX

150

2020/21
£m

2019/20
£m

0.5 

 9.4

1.8
–
4.5
6.3

(0.5)
6.4
(238.8)

(109.2)
(8.2)
(1.1)
(12.4)
(12.1)
18.4
–
(357.5)

 16.0 
 2.3 
–
18.3

 (8.9)
 (15.2)
–

 (67.0)
–
–
 (2.4)
 0.2 
 (9.3)
 (3.0)
 (105.6)

(1.7)

 (0.4)

(21.2)
1.3

–
–

(372.3)

(78.3)

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
 
 
 
 
6 ADJUSTING ITEMS CONTINUED
Tax adjustments included in reported profit after tax, but excluded in arriving at adjusted profit after tax:

Tax on adjusting items
Impact of change in tax rates 

ADJUSTING TAX CREDIT

2020/21 
£m

2019/20 
£m

19.3
(12.5)
6.8

 7.0 
– 
 7.0 

1  Following the sale of Costa to The Coca-Cola Company, the Group entered into a Transitional Services Agreement (TSA) to provide certain services to facilitate the 

successful separation of Costa from the rest of the Whitbread Group. This includes HR, IT and facilities services. The revenue has been earned since the completion of the 
sale on 3 January 2019 and has now been concluded. 

2  During the year the Group recognised insurance claim proceeds of £1.8m (2019/20: £16.0m) in other income covering property and loss of trade in relation to a fire at a site 

in the prior year.

3  During the prior year, the Group received a legal settlement of £2.3m in relation to leases entered in prior periods. 

4  In May 2020, HMRC confirmed it would not appeal the ruling of the Upper Tier Tribunal in the cases of Rank Group plc and Done Brothers (Cash Betting) Ltd that VAT 

was incorrectly applied to revenues earned from certain gaming machines prior to 2013. The Group has submitted claims which are substantially similar and has received 
a refund of overpaid VAT of £4.5m plus interest on this amount of £1.3m. 

5  In the prior year the Group recognised a charge of £15.2m which included expected costs of £4.0m relating to the separation of Costa and £2.4m relating to the impact 

of the disposal on the continuing business which the Group no longer expects to incur. 

6  The Group has recorded a goodwill impairment charge of £238.8m in relation to its operations in Germany. The goodwill was recognised on the acquisition of Foremost 

Hospitality Hiex GmbH (see Note 35) which the Group entered into in the year ended 1 March 2018 and has been impaired as a result of the impact of the COVID-19 
pandemic on current and future growth rates. 

7  As a result of the COVID-19 pandemic, the Group identified impairment indicators relating to assets held by the Group. An impairment review of those assets was 

undertaken, resulting in a total impairment charge of £99.6m. This is made up of £61.2m relating to property, plant and equipment, £36.7m relating to right-of-use assets 
and £1.7m relating to IT assets. In addition, following a review of early stage expansion projects, assets with a value of £5.7m were written off relating to sites where the 
Group has decided not to proceed with the project, and an impairment charge of £3.9m was recorded in relation to assets classified as held for sale. Further information 
is provided in Note 15. In the prior year, a total charge of £67.0m was recorded, made up of £36.6m of impairment losses on trading sites, £10.3m following a fire at a site, 
£5.0m relating to assets classified as held for sale and £15.1m relating to the cancellation of significant IT projects. 

8  As a result of the COVID-19 pandemic, the Group identified impairment indicators relating to its investment in its UK joint venture, Healthy Retail Limited. Following an 

impairment review, a charge of £8.2m has been recorded within adjusting items. Further information is available in Note 16.

9  A High Court ruling in November 2020 confirmed that pension schemes should extend the equalisation of guaranteed minimum pension benefits for men and women to 

those who transferred benefits to other plans after 1990. The cost of reflecting this decision in the obligations of the Whitbread Group defined benefit scheme at the year-
end was estimated at £1.1m, which has been recognised as a past service cost in the income statement in the current year. The treatment of this is consistent with the GMP 
equalisation adjustment in FY18/19. Any future revisions to the estimate will be recognised in other comprehensive income. 

10 At 27 February 2020, the Group had purchased a call option for an acquisition as part of the Group’s strategy for international growth. As a result of the COVID-19 

pandemic, the Group decided subsequent to the year-end not to proceed with the acquisition. An amount of £1.3m was recovered following settlement negotiations 
resulting in a charge of £12.4m, including fees, being recorded in the income statement. During the prior year, the Group incurred fees of £2.4m in relation to acquisitions 
which did not proceed to completion. 

11  During the year, the Group restructured its Support Centre and site operations resulting in redundancy and project costs of £12.1m. During the prior year, a provision for 

restructuring of £0.2m was released to the income statement. 

12  From FY18 to FY20, the Group established a provision for the performance of remedial works on cladding material at a small number of sites (see Note 23). During the 
year, the Group has received reimbursements of those costs from property developers totalling £13.4m (2019/20: £nil) and has released costs of £3.3m which are no 
longer expected to be incurred (2019/20: provided for costs of £14.5m). In addition, during the year, the Group made a loss on disposal of £1.1m (2019/20: gain of £5.2m) 
and released other provisions of £2.8m (2019/20: £nil). Further details of the property and other provisions are included in Note 23.

13  During the prior year, the Group received an enquiry from HMRC into its historic PAYE Settlement Agreements and provided for the potential settlement in full. 

The enquiry is ongoing and the provision is unchanged at 25 February 2021.

14 The Group recorded a cost of £1.7m (2019/20: £0.4m) representing its share of a site level impairment in the accounts of its Middle East joint venture, Premier Inn 

Hotels LLC. 

15  On 25 February 2021, the Group exercised an early repayment option associated with the Series A loan notes and Series B loan notes issued in 2017 and originally due for 

repayment on 16 August 2027. As a result, an early repayment charge of £21.2m was incurred.

7 EMPLOYEE BENEFITS EXPENSE

Wages and salaries 
Social security costs 
Pension costs 

2020/21 
£m

2019/20 
£m

531.1
38.9
11.5
581.5

 559.9 
 41.6 
 11.0 
 612.5 

The amounts above exclude adjusting items. Wages and salaries excludes a charge of £12.1m (2019/20: credit of £2.5m) 
relating to the restructuring of the Group’s operations and a credit of £2.9m (2019/20: £nil) relating to costs associated with the 
separation of Costa. Pension costs excludes £1.1m (2019/20: £nil) relating to a past service cost on the Group’s defined benefit 
pension scheme (see Note 6).

Included in wages and salaries is a share-based payments expense of £12.7m (2019/20: £11.6m), which arises from transactions 
accounted for as equity-settled share-based payments.

151

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information7 EMPLOYEE BENEFITS EXPENSE CONTINUED

Average number of employees directly employed

UK & Ireland
Germany

Employees of joint ventures are excluded from the numbers above. 

Directors’ remuneration is disclosed below:

Directors’ remuneration
Aggregate contributions to the defined contribution pension scheme
Aggregate gains on the exercise of share options

Number of directors accruing benefits under defined contribution schemes

8 FINANCE (COSTS)/INCOME

FINANCE COSTS
Interest on bank loans and overdrafts 
Interest on other loans
Interest on lease liabilities (Note 22)
Unwinding of discount on provisions (Note 23)
Unwinding of discount on contingent consideration (Note 26)
Interest capitalised (Note 14)
Impact of ineffective portion of cash flow and fair value hedges (Note 25)

FINANCE INCOME
Bank interest receivable 
Other interest receivable
Impact of ineffective portion of cash flow and fair value hedges (Note 25)
IAS 19 pension finance income (Note 32)

ADJUSTED NET FINANCE COSTS

ADJUSTING NET FINANCE (COSTS)/INCOME
Early prepayment charge (Note 20)
VAT settlement (Note 6)

TOTAL NET FINANCE COSTS

Total finance costs
Total finance income

TOTAL NET FINANCE COSTS

2020/21
Number

32,190
313
32,503

2019/20
Number

35,862
172
36,034

2020/21
£m

2019/20 
£m

3.0
–
7.3

 3.3 
 – 
 1.5 

2020/21 
Number

2019/20 
Number

2

 2 

2020/21
£m

2019/20 
£m

(5.3)
(24.1)
(123.2)
–
(2.1)
0.9
–
(153.8)

1.2
0.8
0.4
3.0
5.4

 (3.7)
 (27.3)
 (115.3)
 (0.1)
 – 
 2.2 
 (0.2)
 (144.4)

 11.6
 0.3
–
 4.0
15.9 

(148.4)

(128.5)

(21.2)
1.3
(168.3)

–
–
 (128.5)

(175.0)
6.7
(168.3)

(144.4)
15.9
(128.5)

Net finance costs includes £172.9m (2019/20: £144.1m) finance costs and £2.0m (2019/20: £11.9m) finance income in respect 
of financial assets and liabilities that are measured at amortised cost using the effective interest rate method.

152

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED9 GOVERNMENT GRANTS AND ASSISTANCE 

During the year, the Group has received Government support designed to mitigate the impact of COVID-19. 

In the UK, the Government has provided funding towards the salary costs of employees who have been ‘furloughed’ through 
the Coronavirus Job Retention Scheme. The scheme rules have evolved during the period and remain complex to interpret 
and apply to the claims. This funding meets the definition of a Government grant under IAS 20 Government Grants and a total 
of £138.3m (2019/20: £nil) has been recorded within other income. The related salary costs which are compensated by the 
scheme are included within operating costs in the consolidated income statement.

In Germany, the Government provides enhanced benefits directly to individual employees with employers partially 
compensated for continued social security payments under Kurzarbeit. Support provided directly to employees reduced the 
Group’s operating costs by £0.9m and a total of £0.6m was recognised in other income relating to compensation for social 
security payments. 

The UK Government introduced a business rates holiday for retail, hospitality and leisure businesses for the 2020/21 tax year. 
The relief has allowed the Group to reduce operating costs by £117.8m in the year. Subsequent to the year-end, an extension 
to this relief of three months in England and one year in Scotland was announced. 

The Group has recognised £10.3m within other income as amounts receivable from the German Government under the 
November Support and December Support schemes. Subsequent to the year-end, the German Government removed 
a restriction in place on the Bridge Aid scheme which will allow the Group to make a grant claim under this scheme. 
This change is a non-adjusting post balance sheet event. As a result, the Group expects to make claims of £10.4m which 
will be recognised in FY22 relating to the period from January 2021 to June 2021.

The Group registered with the Government’s Eat out to Help Out Scheme during August 2020, which provided Government 
funding for 50% of food and non-alcoholic beverage purchases, capped at £10 per head. The Group has claimed £12.0m 
(2019/20: £nil) as part of the scheme which has been recognised as revenue. 

The UK Government provided grants to support businesses in the retail, hospitality and leisure section who had been forced 
to close as a result of lockdown restrictions in January and February 2021. The Group has recognised £3.5m in other income 
relating to these grants. 

The Group was confirmed as an eligible issuer under the UK Government’s Covid Corporate Financing Facility (CCFF) with an 
initial limit of £600.0m. The limit was reduced to £300.0m following the reduction in the Group’s credit rating to BBB-. The Group 
did not draw down on the facility during the year or prior to its expiry on 22 March 2021. See Note 20 for more details. 

The UK Government announced, on 8 July 2020, that a reduced rate of VAT would apply to certain supplies in the hospitality 
and hotel accommodation sector and this was extended by the Budget in 2021. As a result, for the period from 15 July 2020 
to 30 September 2021, the Group’s sales of accommodation, food and beverage (excluding alcohol) are charged at 5% VAT. 
A new reduced rate of 12.5% will then be introduced which will end on 31 March 2022. 

The Group has taken part in the COVID-19 VAT deferral scheme allowing it to defer VAT payments totalling £14.9m which 
would ordinarily have fallen due during FY21 to FY22.

153

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information10 TAXATION

CONSOLIDATED INCOME STATEMENT – CONTINUING OPERATIONS
Current tax:
  Current tax (credit)/expense 
  Adjustments in respect of previous periods 

Deferred tax:
  Origination and reversal of temporary differences 
  Effect of rate change
  Adjustments in respect of previous periods

TAX REPORTED IN THE CONSOLIDATED INCOME STATEMENT

2020/21 
£m

2019/20
£m

(10.7)
11.9
1.2

(109.4)
12.5
(5.2)
(102.1)

(100.9)

24.7
–
 24.7 

34.3
–
3.1
 37.4 

62.1 

The adjustments in respect of prior periods arise primarily as a result of the decision to disclaim an element of prior year capital 
allowances (impacting both current and deferred tax) and a reassessment of deferred tax on historic items.

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME – CONTINUING OPERATIONS
Current tax:
  Defined benefit pension scheme

Deferred tax:
  Cash flow hedges
  Tax on net gain on hedge of a net investment 
  Tax on exchange differences on translation of foreign operations 
  Defined benefit pension scheme

TAX REPORTED IN COMPREHENSIVE INCOME

2020/21 
£m

2019/20 
£m

(2.7)

 (18.3) 

0.6
(0.8)
1.5
2.4
1.0

 0.6
–
–
 19.6
 1.9

A reconciliation of the tax (credit)/charge applicable to adjusted (loss)/profit before tax and (loss)/profit before tax at 
the statutory tax rate, to the actual tax charge at the Group’s effective tax rate, for the years ended 25 February 2021 and 
27 February 2020 respectively is set out below. All items have been tax effected at the UK statutory rate of 19%, with the 
exception of the effect of unrecognised losses in overseas companies, which has been tax effected at the statutory rate in the 
relevant jurisdictions with an adjustment to account for the differential tax rates included in the effect of different tax rates.

2020/21

2019/20

Tax on 
adjusted 
profit
£m

Tax on 
profit
£m

Tax on 
adjusted 
profit
£m

Tax on 
profit
£m

PROFIT BEFORE TAX AS REPORTED IN THE CONSOLIDATED INCOME 
STATEMENT 

(635.1)

(1,007.4)

 358.3 

280.0

Tax at current UK tax rate of 19% (2019/20: 19%) 
Effect of different tax rates
Unrecognised losses in overseas companies
Effect of joint ventures
Tax credit on defined benefit pension scheme contribution
Expenditure not allowable
Adjustments to current tax expense in respect of previous years 
Adjustments to deferred tax expense in respect of previous years 
Impact of deferred tax being at a different rate from current tax rate
Other movements

TAX EXPENSE REPORTED IN THE CONSOLIDATED INCOME STATEMENT 

(120.7)
(6.9)
14.7
0.3
–
10.0
9.0
(1.7)
–
1.2
(94.1)

(191.4)
(6.9)
17.0
0.3
–
59.1
11.9
(5.2)
12.5
1.8
(100.9)

 68.1 
(1.8)
5.4
0.1
(3.8)
2.1
–
–
(1.0)
–
 69.1 

53.2
(1.8)
5.4
0.1
(3.8)
6.9
–
3.1
(1.0)
–
62.1

154

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED10 TAXATION CONTINUED

Deferred tax
The major deferred tax assets/(liabilities) recognised by the Group and movement during the current and prior financial years 
are as follows:

AT 1 MARCH 2019
Charge to consolidated income statement
Charge to statement of comprehensive income
Charge to statement of changes in equity
Arising on acquisitions
Foreign exchange and other movements

AT 27 FEBRUARY 2020
Charge to consolidated income statement
Charge to statement of comprehensive income
Charge to statement of changes in equity
Transfer
Arising on acquisitions
Foreign exchange and other movements

AT 25 FEBRUARY 2021

Accelerated 
capital 
allowances
£m

Rolled over 
gains and 
property 
revaluations 
£m

Pensions 
£m

Leases
£m

Losses
£m

Other
£m

 (53.4)
(0.9)
 – 
 – 
 – 
 – 

 (54.3)
10.0
–
–
–
–
0.1
(44.2)

 (63.0)
(1.4)
 – 
 – 
 – 
 – 

 (64.4)
6.6
–
–
–
–
–
(57.8)

 (4.1)
(32.6)
(19.6)
 – 
 – 
 – 

 (56.3)
(3.8)
(2.4)
–
–
–
–
(62.5)

 45.2 
(1.9)
 – 
 – 
 – 
 – 

 43.3 
0.7
–
–
(4.7)
(3.5)
0.2
36.0

–
–
–
–
–
–
–

84.4
(0.7)
–
–
–
–
83.7

 4.2 
(0.6)
(0.6)
(4.4)
(4.9)
0.2

(6.1)
4.2
(0.6)
(1.9)
4.7
–
(0.1)
0.2

Total 
£m

 (71.1)
 (37.4) 
 (20.2) 
(4.4)
(4.9)
0.2 

(137.8)
102.1
(3.7)
(1.9)
–
(3.5)
0.2
(44.6)

Total deferred tax liabilities relating to disposals during the year were £nil (2020: £nil).

The Group has incurred overseas tax losses of £84.8m (2020: £30.0m) which can be carried forward indefinitely and offset 
against future taxable profits in the same tax group. The Group carries out an annual assessment of the recoverability of these 
losses and does not think it is appropriate at this stage to recognise any deferred tax asset. Recognition of these assets in their 
entirety would result in an increase in the reported deferred tax asset of £26.2m (2020: 10.0m).

At 25 February 2021, no deferred tax liability is recognised (2020: £nil) on gross temporary differences of £3.0m (2020: £3.1m) 
relating to the unremitted earnings of overseas subsidiaries as the Group is able to control the timings of the reversal of these 
temporary differences and it is probable that they will not reverse in the foreseeable future.

Tax relief on total interest capitalised amounts to £0.2m (2019/20: £0.4m).

Factors affecting the tax charge for future years
The Finance (No.2) Act 2015 reduced the main rate of UK corporation tax to 19%, effective from 1 April 2017. A further reduction 
in the UK corporation tax rate to 17% was expected to come into effect from 1 April 2020 (as enacted by the Finance Act 
2016 on 15 September 2016). However, legislation introduced in the Finance Act 2020 (enacted on 22 July 2020) repealed the 
reduction of the corporation tax rate, thereby maintaining the current rate of 19%. Deferred taxes on the balance sheet have 
been measured at 19% (2020: 17%) which represents the future corporation tax rate that was enacted at the balance sheet date.

The UK Budget 2021 announcements on 3 March 2021 included measures to support economic recovery as a result of the 
ongoing COVID-19 pandemic. These included an increase to the UK’s main corporation tax rate to 25%, effective from 1 April 
2023. These changes were not substantively enacted at the balance sheet date and hence have not been reflected in the 
measurement of deferred tax balances at the period end. If the UK deferred tax balances that are expected to unwind at 25% 
were remeasured at the balance sheet date at 25%, the Group estimates that this would result in an increase in the net deferred 
tax liability, which could vary based on a number of factors and judgements, up to £22.0m.

155

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information11 EARNINGS PER SHARE

The basic earnings per share (EPS) figures are calculated by dividing the net (loss)/profit for the year attributable to ordinary 
shareholders of the parent by the weighted average number of ordinary shares in issue during the year after deducting treasury 
shares and shares held by an independently managed employee share ownership trust (ESOT).

The diluted earnings per share figures allow for the dilutive effect of the conversion into ordinary shares of the weighted 
average number of options outstanding during the year. Where the average share price for the year is lower than the option 
price, the options become anti-dilutive and are excluded from the calculation. There are 2.3m (2020: nil) share options excluded 
from the diluted earnings per share calculation because they would be anti-dilutive.

Basic and diluted earnings per share figures for the comparative period have been restated for the bonus factor of 1.1640 to 
reflect the bonus element of the June 2020 rights issue, in accordance with IAS 33 Earnings per Share. Amounts as originally 
stated at 27 February 2020 were 145.9p basic earnings per share (145.0p diluted) and 193.6 basic adjusted earnings per share 
(192.4p diluted).

The numbers of shares used for the earnings per share calculations are as follows:

Basic weighted average number of ordinary shares 
Effect of dilution – share options 

DILUTED WEIGHTED AVERAGE NUMBER OF ORDINARY SHARES

2020/21
million

188.1
–
188.1

2019/20
(restated)
million

 173.9 
 0.9 
 174.8 

The total number of shares in issue at the year-end, as used in the calculation of the basic weighted average number of ordinary 
shares, was 214.4m, less 12.5m treasury shares held by Whitbread PLC and 0.4m held by the ESOT (2020: 147.0m, less 12.5m 
treasury shares held by Whitbread PLC and 1.0m held by the ESOT).

The (losses)/profits used for the earnings per share calculations are as follows:

(LOSS)/PROFIT FOR THE YEAR ATTRIBUTABLE TO PARENT SHAREHOLDERS
Adjusting items before tax (Note 6)
Adjusting tax credit (Note 6)
ADJUSTED (LOSS)/PROFIT FOR THE YEAR ATTRIBUTABLE TO PARENT SHAREHOLDERS

BASIC EPS ON (LOSS)/PROFIT FOR THE YEAR
Adjusting items before tax (Note 6)
Adjusting tax credit (Note 6)
BASIC EPS ON ADJUSTED (LOSS)/PROFIT FOR THE YEAR

DILUTED EPS ON (LOSS)/PROFIT FOR THE YEAR
DILUTED EPS ON ADJUSTED (LOSS)/PROFIT FOR THE YEAR

2020/21 
£m
(906.5)
372.3
(6.8)
(541.0)

2020/21
pence
(481.9)
197.9
(3.6)
(287.6)

2019/20
£m
217.9
78.3
 (7.0)
 289.2

2019/20 
(restated)
pence
 125.3 
 45.0 
 (4.0)
 166.3 

(481.9)
(287.6)

 124.7 
 165.4 

156

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED12 DIVIDENDS PAID 

Final dividend, proposed and paid, relating to the prior year 
Interim dividend proposed, and paid, for the current year
TOTAL EQUITY DIVIDENDS PAID IN THE YEAR
Dividends on other shares:
  B share dividend
  C share dividend

TOTAL DIVIDENDS PAID 

2020/21

2019/20

pence per 
share

£m

–
–

0.90
0.90

–
–
–

–
–

–

pence per 
share

 67.00 
 32.65 

£m

 116.3 
 43.6 
 159.9

 0.90 
 0.60 

 – 
 – 

 159.9

As a condition agreed with Whitbread’s lenders and Pension Trustees, dividends will not be paid during the current covenant 
waiver period which lasts until March 2023 unless the Group demonstrates compliance with agreed metrics, being net debt/
EBITDA < 3.5x and EBITDA/interest > 3.0x.

Dividends per share for the comparative period stated above are as declared and paid to shareholders in issue when dividends 
were paid. Restating these amounts to take account of the bonus element of the June 2020 rights issue would result in final 
dividends declared and paid of 57.56p per share and interim dividend declared and paid of 28.05p per share. 

13 INTANGIBLE ASSETS

COST
At 1 March 2019
Additions 
Assets written off
Foreign currency adjustment

AT 27 FEBRUARY 2020
Additions 
Recognised on acquisition of a subsidiary (Note 35)
Assets written off
Foreign currency adjustment

AT 25 FEBRUARY 2021
AMORTISATION AND IMPAIRMENT
At 1 March 2019
Amortisation during the year
Amortisation on assets written off

AT 27 FEBRUARY 2020
Amortisation during the year
Impairment during the year (Note 35)
Amortisation on assets written off

AT 25 FEBRUARY 2021
NET BOOK VALUE AT 25 FEBRUARY 2021
NET BOOK VALUE AT 27 FEBRUARY 2020

IT software 
and 
technology
£m

Goodwill
£m

 113.5 
 – 
 (2.2)
 – 

 111.3 
–
224.2
–
14.6
350.1

 (3.0)
 – 
 2.2 

 (0.8)
–
(238.8)
–
(239.6)
110.5
 110.5 

 116.1 
20.7
(27.9)
(0.1)

108.8
10.8
–
(9.7)
0.1
110.0

 (51.0)
(19.8)
 24.3 

(46.5)
(23.6)
–
8.7
(61.4)
48.6
62.3

Total
£m

 229.6 
 20.7 
 (30.1)
 (0.1)

 220.1 
10.8
224.2
(9.7)
14.7
460.1

 (54.0)
 (19.8)
 26.5 

 (47.3)
(23.6)
(238.8)
8.7
(301.0)
159.1
 172.8 

An impairment of £238.8m was recorded in relation to goodwill recognised on the acquisition of Foremost Hospitality Hiex 
GmbH (see Note 35) reflecting the impact of the COVID-19 pandemic on current and future growth rates. Further details of the 
impairment are included in Note 15.  

Other than goodwill, there are no intangible assets with indefinite lives. IT software and technology assets, which are made 
up entirely of internally generated assets, have been assessed as having finite lives and are amortised under the straight-line 
method over periods ranging from three to ten years from the date the asset became fully operational.

Capital expenditure commitments
Capital expenditure commitments in relation to intangible assets at the year-end amounted to £0.5m (2020: £0.5m).

157

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information14 PROPERTY, PLANT AND EQUIPMENT AND INVESTMENT PROPERTY

COST
At 1 March 2019
Additions 
Acquisition of a subsidiary (Note 35)
Interest capitalised 
Movements to held for sale in the year
Disposals
Assets written off
Foreign currency adjustment

AT 27 FEBRUARY 2020
Additions
Acquisition of a subsidiary (Note 35)
Interest capitalised
Movements to held for sale in the year
Disposals
Assets written off
Foreign currency adjustment

AT 25 FEBRUARY 2021

DEPRECIATION AND IMPAIRMENT
At 1 March 2019
Depreciation charge for the year 
Impairment (Note 15)
Movements to held for sale in the year
Disposals
Depreciation on assets written off
Foreign currency adjustment

AT 27 FEBRUARY 2020
Depreciation charge for the year
Impairment (Note 15)
Movements to held for sale in the year
Depreciation on assets written off
Foreign currency adjustment

AT 25 FEBRUARY 2021
NET BOOK VALUE AT 25 FEBRUARY 2021
NET BOOK VALUE AT 27 FEBRUARY 2020

Land and
buildings
£m

Plant and
equipment
£m

Total 
property, 
plant and 
equipment 
£m

Investment 
property 
£m

Total
 £m

 3,402.5 
 158.7 
 – 
 2.2 
 (10.1)
 (1.0)
 (10.2)
 (4.0)

3,538.1
116.0
–
0.9
(11.2)
(0.2)
(8.1)
5.1
3,640.6

 (174.6)
(18.0)
(32.3)
 2.5 
 0.9 
 10.2 
 0.1 

(211.2)
(16.1)
(63.8)
3.8
–
–
(287.3)
3,353.3
3,326.9

 1,373.4 
178.3
0.6
 – 
 (3.0)
 – 
 (12.8)
(0.5)

 1,536.0 
82.4
6.0
–
(2.5)
–
(104.1)
(0.2)
1,517.6

 (511.3)
 (126.9)
 (2.6)
 2.2 
 – 
 7.7 
 – 

 (630.9)
(134.1)
(0.6)
1.4
106.2
0.2
(657.8)
859.8
 905.1 

 4,775.9 
337.0
0.6
 2.2 
 (13.1)
 (1.0)
 (23.0)
(4.5)

5,074.1
198.4
6.0
0.9
(13.7)
(0.2)
(112.2)
4.9
5,158.2

 (685.9)
(144.9)
(34.9)
 4.7 
 0.9 
 17.9 
 0.1 

(842.1)
(150.2)
(64.4)
5.2
106.2
0.2
(945.1)
4,213.1
4,232.0

–
22.0
–
–
–
–
–
(1.6)

20.4
0.7
–
–
–
–
–
0.7
21.8

–
(0.1)
–
–
–
–
–

(0.1)
(0.1)
–
–
–
–
(0.2)
21.6
20.3

 4,775.9 
 359.0 
0.6
 2.2 
 (13.1)
 (1.0)
 (23.0)
(6.1)

5,094.5
199.1
6.0
0.9
(13.7)
(0.2)
(112.2)
5.6
5,180.0

 (685.9)
 (145.0)
 (34.9)
 4.7 
 0.9 
 17.9 
 0.1 

(842.2)
(150.3)
(64.4)
5.2
106.2
0.2
(945.3)
4,234.7
4,252.3

Included above are assets under construction of £289.9m (2020: £341.2m).

There is a charge in favour of the pension scheme over properties with a market value of £500.0m (2020: £450.0m). See Note 
32 for further information.

Amounts relating to right-of-use assets under IFRS 16 are detailed in Note 22. 

158

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED14 PROPERTY, PLANT AND EQUIPMENT AND INVESTMENT PROPERTY CONTINUED

Investment property
During the prior year the Group acquired a freehold site which is currently being leased to a third party and is recorded within 
investment property. The Group intends to take over the operations of the hotel in due course at which point the asset will be 
transferred to property, plant and equipment. The Group recognised rental income of £0.4m (2019/20: £0.2m) within other 
income and £0.1m (2019/20: £nil) of direct operating expenses in relation to this property.

The Group has performed an internal appraisal of the value of the investment property and concluded that the fair value 
approximates the carrying value. The fair value of the property was measured using a discounted cash flow approach taking 
into account the forecast performance of the site once the Group has taken over the operations. This is a level 3 measurement 
as per the fair value hierarchy set out in Note 25. 

CAPITAL EXPENDITURE COMMITMENTS
Capital expenditure commitments for property, plant and equipment  
for which no provision has been made 

2021 
£m

2020
£m

82.5

 168.8

Capitalised interest
Interest capitalised during the year amounted to £0.9m, using an average rate of 2.9% (2019/20: £2.2m, using an average rate 
of 3.3%).

Assets held for sale
During the year, seven property assets with a combined net book value of £9.1m (2019/20: four at £8.5m) were transferred 
to assets held for sale. One property was transferred back to property, plant and equipment with a net book value of £0.6m 
(2019/20: one at £0.1m). Three property assets sold during the year had a net book value of £3.9m (2019/20: three at £4.1m). 
An impairment loss of £0.7m (2019/20: £1.6m) was recognised relating to assets classified as held for sale. By the year-end 
there were 14 sites with a combined net book value of £19.0m (2020: 11 at £14.9m) classified as assets held for sale. There are no 
gains or losses recognised in other comprehensive income with respect to these assets. Sites are transferred to assets held for 
sale when there is an expectation that they will be sold within 12 months. If the site is not expected to be sold within 12 months 
it is subsequently transferred back to property, plant and equipment.

Included within assets held for sale are assets which were written down to fair value less costs to sell of £11.4m (2020: £9.9m). 
The fair value of property assets was determined based on current prices in an active market for similar properties. Where such 
information is not available management considers information from a variety of sources including current prices for properties 
of a different nature or recent prices of similar properties, adjusted to reflect those differences. This is a level 3 measurement as 
per the fair value hierarchy set out in Note 25. The key inputs under this approach are the property size and location.

159

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information15 IMPAIRMENT

During the year, impairment losses of £348.8m (2019/20: £51.2m) and asset write offs of £7.4m (2019/20: £8.7m) were 
recognised within operating costs. These impairments are primarily driven by a reduction in anticipated cash flows, particularly 
over the next 12-24 months, and an increase in the discount rate reflecting increased market risk and volatility. The losses were 
recognised on the following classes of assets: 

IMPAIRMENT LOSSES
Property, plant and equipment – impairment review
Property, plant and equipment – site fire 
Property, plant and equipment – transfer to assets held for sale
Intangible assets – goodwill
Right-of-use assets – impairment review
Investments in joint ventures
Assets held for sale 

ASSET WRITE OFFS
Property, plant and equipment – early stage expansion projects
IT Assets
Other

TOTAL CHARGE FOR IMPAIRMENT LOSSES AND ASSET WRITE OFFS

The Group recognised impairment reversals during the year of £nil (2019/20: £nil).

2020/21
£m

2019/20
£m

61.2
–
3.2
238.8
36.7
8.2
0.7

5.7
1.7
–
356.2

 21.9 
 9.6 
 3.4 
–
 14.7 
–
 1.6 

–
 8.4 
 0.3 
 59.9 

Property, plant and equipment and right-of-use assets – impairment review
As a result of the COVID-19 pandemic, the Group identified indicators of impairment and as a result performed an impairment 
assessment of all trading sites. This resulted in an impairment of £61.2m being recorded in relation to property, plant and 
equipment in the UK and £36.7m being recorded in relation to right-of-use assets in the UK.

The Group considers each trading site to be a CGU. Where indicators of impairment are identified, an impairment assessment 
is undertaken. In assessing whether an asset has been impaired, the carrying amount of the site is compared to its recoverable 
amount. The recoverable amount is the higher of its value in use and its fair value less costs of disposal.

The Group calculates a value in use (VIU) for each site. Where the VIU is lower than the carrying value of the CGU, the Group 
uses a range of methods for estimating the fair value less costs of disposal (FVLCD). These include applying a market multiple 
to the CGU EBITDAR and, for leasehold sites, present value techniques using a discounted cash flow method. Both FVLCD 
methods rely on inputs not normally observable by market participants and are therefore level 3 measurements in the fair 
value hierarchy. 

The key assumptions used by management in estimating value in use were:

Discount rates
The discount rate is based on the Weighted Average Cost of Capital (WACC) of a typical market participant, taking into 
account specific country and currency risks associated with the Group. The average pre-tax discount rate used is 9.5% in the 
UK, and 8.9% in Germany (2020: 7.1% UK and 6.2% Germany). The discount rate has increased reflecting market volatility in the 
spot risk-free rate and equity risk premium inputs used in the Group’s WACC calculation.

Approved budget period
Forecast cash flows for the initial five-year period are based on actual cash flows for FY20 being the period before the 
impact of the COVID-19 pandemic and applying management’s assumptions of the impact of the pandemic and expected 
recovery period. 

The key assumptions used by management in setting the board approved financial budgets for the initial five-year period were 
as follows:

 › Normalised trading: Actual results from FY20 have been used as a basis for the budget as they represent normalised trading 

before the impact of COVID-19. 

 › Forecast growth rates: Forecast growth rates are based on the Group business plan which includes assumptions around the 

timing and profile of the UK and German economies’ recovery from the COVID-19 pandemic.

 › Operating profits are forecast based on historical experience of operating margins, adjusted for the impact of inflation and 

cost-saving initiatives.

 › Local factors impacting the site in the current year or expected to impact the site in future years. Key assumptions include 

the maturity profile of individual sites, the future potential of immature sites and the impact of increasing or reducing market 
supply in the local area.

160

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED15 IMPAIRMENT CONTINUED

Long-term growth rates
A long-term growth rate of 2.0% (2020: 2.0%) was used for cash flows subsequent to the five-year approved budget/plan 
period. This long-term growth rate is a conservative rate and is considered to be lower than the long-term historical growth 
rates of the underlying territories in which the CGUs operate and the long-term growth rate prospects of the sectors in which 
the CGUs operate.

The key assumptions used by management in estimating the FVLCD were:

EBITDAR multiple
An EBITDAR multiple is estimated based on a normalised trading basis and market data obtained from external sources. 
This resulted in a multiple in the range of 9 to 11 times.

Discounted cash flows
The key assumptions used by management in estimating the FVLCD on a discounted cash flow method were similar to those 
used in the value in use assessment, modified to reflect estimated cost of disposal and lease payments. The inclusion of lease 
payments is reflected in the discount rate, increasing WACC for the specific asset class from 9.5% to 11.0%.

Sensitivity to changes in assumptions
The level of impairment is predominantly dependent upon judgements used in arriving at future growth rates and the discount 
rates applied to cash flow projections. The impact on the impairment charge of applying a reasonably possible change in 
assumptions to the growth rates used in the five-year business plan, long-term growth rates, pre-tax discount rates and 
EBITDAR multiple would be an incremental impairment charge in the year to 25 February 2021 of:

INCREMENTAL IMPAIRMENT CHARGE
Increase to impairment charge if discount rate increased by 2.0%

Increase to impairment charge if long-term growth rates reduced by 1% 
Increase to impairment charge if EBITDAR multiple reduced by 10%
Increase to impairment charge if year one and year two cash flows were reduced on average by 33%

Total
£m

5.0

5.8
12.9
8.2

The above sensitivity analyses are based on a change in an assumption whilst holding all other assumptions constant. 
In practice, this is unlikely to occur and changes in some of the assumptions may be correlated.

The impairment sensitivities above show the downside risk from a reasonable possible change in the modelled assumptions and 
are in line with disclosure requirements. Given the current uncertainty that remains in relation to the timing and length of the 
recovery from COVID-19 restrictions and the economic recovery, it may result in some of the impairments recognised during 
the year reversing in the next 12 months.

The long-term impact of COVID-19 remains uncertain and the impact of the pandemic could be more prolonged or severe than 
management has considered in the sensitivities presented.

Goodwill
Goodwill acquired through business combinations is allocated to groups of CGUs at an operating segment level, being the level 
at which management monitors goodwill. An analysis of goodwill by operating segment is:

AT 1 MARCH 2019 AND 27 FEBRUARY 2020
Recognised on acquisition of a subsidiary (Note 35)
Foreign exchange
Impairment 

AT 25 FEBRUARY 2021

UK
£m 

Germany
£m 

110.5
–
–
–
110.5

–
224.2
14.6
(238.8)
–

Total
£m 

110.5
224.2
14.6
(238.8)
110.5

An impairment of £238.8m was recorded in relation to goodwill arising on the acquisition of Foremost Hospitality Hiex GmbH 
(see Note 35) reflecting the impact of the COVID-19 pandemic on current and future growth rates. 

The recoverable amount is the higher of fair value less costs of disposal and value in use using the same assumptions as 
those used in the site level impairment reviews. The recoverable amount has been determined from value in use calculations. 
The future cash flows are based on assumptions from the approved budget and cover a five-year period. These forecasts 
include management’s most recent view of medium-term trading prospects. Cash flows beyond this period are extrapolated 
using a 2.0% (2020: 2.0%) growth rate. The pre-tax discount rate applied to cash flow projections is 9.5% for the UK and 8.9% 
for Germany (2020: 7.1% UK and 6.2% Germany).

161

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information15 IMPAIRMENT CONTINUED
As a result of the German goodwill being impaired in the period and the level of headroom within the UK segment, there is no 
reasonably possible change that could result in a further material impairment of goodwill. 

Investments in joint ventures
The COVID-19 pandemic has had a significant impact on trading and future forecasts for trading at the Group’s joint ventures. 
As a result, an impairment review was carried out and an impairment charge of £8.2m has been recorded in the financial 
statements relating to the Group’s investment in Healthy Retail Limited. This included £5.8m impairment relating to loans 
advanced to joint ventures determined under IFRS 9. See Note 16 for details.

Property, plant and equipment – early stage expansionary projects and assets held for sale
As a result of the impact of the COVID-19 pandemic and the focused application of investment cash flows, the Group reviewed 
its early stage expansion projects and decided not to proceed with certain sites resulting in a write off of costs of £5.7m that 
had been incurred and capitalised. 

During the period, seven hotels were transferred to assets held for sale, resulting in an impairment charge of £3.2m. In addition, 
an impairment charge of £0.7m was recorded in relation to assets which had previously been classified as held for sale as 
a result of a reduction in expected sales proceeds. 

IT assets
An impairment review of IT intangible and tangible assets was carried out as a result of the COVID-19 pandemic which 
identified a total of £1.7m of assets which are not expected to generate future economic benefits for the Group.

16 INVESTMENT IN JOINT VENTURES

Premier Inn Hotels LLC
The Group holds a 49% interest in Premier Inn Hotels LLC, a joint venture which operates Premier Inn branded hotels in the 
United Arab Emirates. The investment forms part of the Group’s international growth strategy.

Premier Inn Hotels LLC holds a 49% investment in Premier Inn Qatar Limited. During the year, the Group subscribed for share 
capital of £1.3m. 

Healthy Retail Limited 
The Group holds a 49% interest in Healthy Retail Limited, a joint venture which operates a chain of 20 stores in London trading 
as ‘Pure’, that specialises in fresh, natural healthy meals. The impact of COVID-19 has had a significant impact on the company’s 
trading and on 7 October 2020 Healthy Retail Limited entered into a Creditor’s Voluntary Agreement (CVA). Healthy Retail 
Limited has also obtained a Coronavirus Business Interruption Loan Scheme facility which is in priority to the Group’s security 
over loans advanced to the joint venture. The Group has impaired its investments and loans made to Healthy Retail Limited in 
full, resulting in a charge of £8.2m.

The Group has an option to purchase the remaining 51% interest which expires on 30 June 2021. The Group continues to 
account for the investment as a joint venture on the basis that the majority shareholders have an equal representation on the 
investee’s board of directors who have control over the relevant activities of the business, and the potential voting rights under 
the option to purchase are not considered to be substantive. 

Premier Inn Kier Limited 
The Group holds a 50% investment in this dormant UK entity.

Movement in investment in joint ventures

Opening investment in joint ventures
Share of loss for the year 
Share of other comprehensive loss for the year 
Foreign exchange movements
Impairment1
Interest on loans 
Capital contribution
Loans advanced 

CLOSING INVESTMENT IN JOINT VENTURES

1 

Includes an impairment of loans advanced to joint ventures of £5.8m determined under IFRS 9.

162

2021 
£m

54.8
(7.7)
–
(3.3)
(8.2)
0.4
1.3
–
37.3

2020 
£m

56.6
 (2.5)
 (2.8)
 1.5 
 – 
 – 
 – 
 2.0 
54.8

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED16 INVESTMENT IN JOINT VENTURES CONTINUED

SUMMARY OF JOINT VENTURES’ BALANCE SHEETS
Current assets 
Non-current assets 
Current liabilities 
Non-current liabilities 

NET ASSETS
Group’s share of interest in joint ventures’ net assets
Premium paid on acquisition
Loans to joint ventures
Accumulated impairment

GROUP’S CARRYING AMOUNT OF THE INVESTMENT
WITHIN GROSS BALANCE SHEETS
Cash and cash equivalents 
Current financial liabilities 
Non-current financial liabilities 

SUMMARY OF JOINT VENTURES’ INCOME STATEMENT
Revenue
Other income
Depreciation and amortisation
Impairment
Other operating costs 
Finance costs 

LOSS BEFORE TAX 
Income tax 
Loss after tax 
Other comprehensive income

TOTAL COMPREHENSIVE INCOME
GROUP SHARE
Loss after tax1 
Other comprehensive income

2021

Healthy 
Retail 
Limited 
£m

Premier Inn 
Hotels LLC
£m

6.7
138.1
(11.4)
(57.2)
76.2
37.3
–
–
–
37.3

5.2
(3.6)
(56.8)

11.2
–
(5.9)
(3.5)
(11.2)
(2.6)
(12.0)
–
(12.0)
–
(12.0)

(5.9)
–

0.8
26.3
(14.1)
(19.3)
(6.3)
(3.1)
4.5
5.8
(7.2)
–

–
(10.9)
(19.3)

4.5
2.4
(4.5)
–
(6.1)
(1.2)
(4.9)
–
(4.9)
–
(4.9)

(1.8)
–

2020

Healthy 
Retail 
Limited 
£m

Premier Inn 
Hotels LLC
£m

 6.7 
 159.9 
 (11.4)
 (63.0)
 92.2 
 45.2 
 – 
 – 
–
 45.2 

 3.8 
 (3.7)
 (61.9)

22.5
–
 (5.3)
 (0.8)
 (16.2)
 (3.4)
 (3.2)
 – 
 (3.2)
 (3.8)
 (7.0)

 2.8 
 29.3 
 (14.0)
 (19.5)
 (1.4)
 (0.7)
 4.5 
 5.8 
 – 
 9.6 

 2.5 
 (10.6)
 (19.3)

26.0
–
 (3.9)
–
 (22.8)
 (1.2)
 (1.9)
 – 
 (1.9)
 (1.9)
 (3.8)

Total
£m

 9.5 
 189.2 
 (25.4)
 (82.5)
 90.8 
 44.5 
 4.5 
 5.8 
 – 
 54.8 

 6.3 
 (14.3)
 (81.2)

48.5
–
 (9.2)
 (0.8)
 (39.0)
 (4.6)
 (5.1)
 – 
 (5.1)
 (5.7)
 (10.8)

 (1.6)
 (1.9)

 (0.9)
 (0.9)

 (2.5)
 (2.8)

Total
£m

7.5
164.4
(25.5)
(76.5)
69.9
34.2
4.5
5.8
(7.2)
37.3

5.2
(14.5)
(76.1)

15.7
2.4
(10.4)
(3.5)
(17.3)
(3.8)
(16.9)
–
(16.9)
–
(16.9)

(7.7)
–

1  The group share of loss after tax of Healthy Retail Limited has been recognised only to the extent that its share of losses equals its interest in the joint venture, following 

the impairment recorded during the year.

At 25 February 2021, the Group’s share of the capital commitments of its joint ventures amounted to £0.1m (2020: £0.7m).

17 INVENTORIES

Finished goods held for resale 
Consumables 

2021 
£m

7.5
4.6
12.1

2020 
£m

 12.5 
1.2
 13.7 

The carrying value of inventories is stated net of a provision of £5.5m (2020: £nil).

Included within inventories at the year-end is £2.9m (2020: £nil) of personal protective equipment and other consumables 
which are being used to comply with new COVID-19 protocols. 

163

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information18 TRADE AND OTHER RECEIVABLES

Trade receivables 
Prepayments and accrued income
Other receivables 

Analysed as:
Current
Non-current

2021
£m

22.1
17.6
34.5
74.2

74.2
–
74.2

2020 
£m

 58.6 
 204.8 
 34.5 
297.9

292.8
5.1
297.9

Trade and other receivables are non-interest bearing and are generally on 30-day terms. Trade receivables includes £16.0m 
(2020: £55.2m) relating to contracts with customers. Other receivables include £14.0m (2020: £nil) in relation to grants and 
other support receivable from the UK and German governments (see Note 9).

The allowance for expected credit loss relating to trade and other receivables at 25 February 2021 was £1.3m (2020: £0.7m). 
During the year, credit losses of £0.7m (2019/20: £0.1m) were recognised within operating costs in the consolidated 
income statement.

Prepayments includes an amount of £nil (2020: £169.0m) in relation to consideration paid in advance of the year-end for the 
post-year-end acquisition of Foremost Hospitality Hiex GmbH (see Note 35) and a deposit of £nil (2020: £12.8m) in relation 
to an acquisition which was written off subsequent to the year-end following the decision not to proceed with the acquisition 
(see Note 6).

19 CASH AND CASH EQUIVALENTS

Cash at bank and in hand
Money market funds
Short-term deposits

2021
£m

19.2
1,011.8
225.0
1,256.0

2020 
£m

78.9
253.7
170.0
502.6

Short-term deposits are made for varying periods of between one day and three months depending on the immediate cash 
requirements of the Group. They earn interest at the respective short-term deposit rates. 

The Group does not have material cash balances which are subject to contractual or regulatory restrictions.

For the purposes of the consolidated cash flow statement, cash and cash equivalents comprise the amounts as 
disclosed above.

164

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED20 BORROWINGS

Amounts drawn down on the Group’s borrowing facilities are as follows:

Revolving credit facility
Private placement loan notes
Senior unsecured bonds
UK Government CCFF 

Current

Non-current

2021 
£m

–
312.0
–
–
312.0

2020
£m

 – 
 84.0 
 – 
 – 
 84.0 

2021
£m

–
–
990.5
–
990.5

2020
£m

 – 
 295.6 
 445.9 
 – 
 741.5 

Covenants 
The Group has received covenant test waivers for its revolving credit facility covering the period to 2 March 2023. In addition 
it has received covenant test waivers for its pension scheme and private placement loan notes for the period to 3 March 
2022 meaning that the private placement loan note covenants will not be tested prior to maturity. Under the terms of the 
waivers, the Group is required to maintain £400.0m cash and/or headroom under undrawn committed bank facilities and total 
net debt must not exceed £2.0bn. Dividends will not be paid during the current covenant waiver period which lasts until March 
2023 unless the Group demonstrates compliance with agreed metrics, being net debt/EBITDA < 3.5x and EBITDA/interest > 
3.0x. There are no financial covenants associated with the Group’s senior unsecured bonds.

Revolving credit facility (£950m) 
On 29 January 2021, the Group agreed to amend and extend its revolving credit facility (RCF). The new agreement gives total 
committed credit of £950.0m which is available until 29 December 2021 and subsequently reduces to £850.0m available until 
7 September 2022 and £725.0m available until 7 September 2023. The facility is multi-currency and has a variable interest rate 
linked to GBP LIBOR or EURIBOR which will transition to SONIA following the discontinuation of IBOR.

At 25 February 2021, the Group had available £950.0m (2020: £950.0m) of undrawn committed borrowing facilities in respect 
of revolving credit facilities on which all conditions precedent had been met.

Private placement loan notes
The Group holds loan notes with coupons and maturities as shown in the following table:

Title

Series C loan notes 
Series D loan notes
Series A loan notes1
Series B loan notes1

Year issued

Principal value

Maturity

Coupon

2011
2011
2017
2017

US$93.5m
£25.0m
£100.0m
£100.0m

26 January 2022
6 September 2021
26 March 20211
26 March 20211

4.86%
4.89%
2.54%
2.63%

1  On 25 February 2021, the Group exercised an early repayment option associated with the Series A loan notes and Series B loan notes issued in 2017 and originally due 
for repayment on 16 August 2027. As a result, the total repayment due of £220.4m, which includes a charge of £21.2m due to the noteholders as a result of the early 
repayment is included within current liabilities as at the balance sheet date. This was settled subsequent to the year-end (see Note 34). The early repayment charge of 
£21.2m has been recorded within finance costs in the consolidated income statement (see Note 8). On 25 February 2021, the Group also entered into an interest rate swap 
and cross-currency swap to hedge interest rate risk and foreign currency risk associated with the early repayment charge.

On 13 August 2020, the Group repaid loan notes on maturity with a value of US$75.0m and £25.0m. As a result of fair value 
hedges in place, the total cash outflow recorded by the Group was £75.1m.

The Group entered into a number of cross-currency swap agreements in relation to the loan notes to eliminate any foreign 
exchange risk on interest rates or on the repayment of the principal borrowed. These swaps expire in line with the loan notes 
and are discussed in Note 25.

Senior unsecured bonds
The Group has issued senior unsecured bonds with coupons and maturities as shown in the following table:

Title

Year issued

Principal value

2025 senior unsecured bonds
2027 senior unsecured green use 
of proceeds bonds
2031 senior unsecured green use 
of proceeds bonds

2015
2021

2021

£450.0m
£300.0m

£250.0m

Maturity

16 October 2025
31 May 2027

Coupon

3.375%
2.375%

31 May 2031

3.000%

The 2027 green use of proceeds bonds were issued on 10 February 2021. Interest is payable annually on 31 May. The bonds were 
initially priced at 99.516% of face value and are unsecured.

The 2031 green use of proceeds bonds were issued on 10 February 2021. Interest is payable annually on 31 May. The bonds were 
initially priced at 99.327% of face value and are unsecured.

165

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information20 BORROWINGS CONTINUED
On issue of these bonds, the Group received gross proceeds of £546.8m and incurred arrangements fees of £2.8m. The bonds 
contain an early prepayment option which meets the definition of an embedded derivative. This was assessed to have a value 
of £nil as at the year end.

Arrangement fees of £3.9m (2020: £1.3m) directly incurred in relation to the bond facilities are included in the carrying value 
and are being amortised over the term of the facilities.

UK Government CCFF 
The Group’s eligibility to issue commercial paper under the UK Government Covid Corporate Financing Facility expired 
on 22 March 2021. The facility remained undrawn throughout the year. As at 25 February 2021, the Group’s issuer limit was 
£300.0m, reduced from an initial limit of £600.0m following the reduction in Whitbread’s credit rating to BBB-.

21 MOVEMENTS IN CASH AND NET DEBT

YEAR ENDED  
25 FEBRUARY 2021
Cash and cash equivalents

LIABILITIES FROM 
FINANCING ACTIVITIES
Borrowings
Lease liabilities
Derivatives held to hedge 
financing activities 
Total liabilities from 
financing activities

27 February 
2020
£m

Cost of 
borrowings 
£m

Cash flow 
£m 

Net new 
lease 
liabilities
£m

Foreign 
exchange
£m

Fair value 
adjustments 
to loans
£m

Amortisation 
of premiums 
and 
discounts
£m

25 February 
2021
£m

502.6

–

752.0

–

1.4

–

–

1,256.0

(825.5)
(2,620.6)

17.7

5.5
–

–

(471.7)
79.0

–
(686.9)

5.8
(3.1)

7.5
–

(24.1)
–

(1,302.5)
(3,231.6)

–

–

–

(11.9)

–

5.8

(3,428.4)

5.5

(392.7)

(686.9)

(4.4) 

(24.1) 

(4,528.3)

Less: lease liabilities 
Less: derivatives held to hedge 
financing activities

2,620.6

(17.7)

–

–

(79.0)

686.9

–

–

–

11.9

–

–

3,231.6

(5.8)

NET CASH/(DEBT)

(322.9)

5.5

280.3

7.2

7.5

(24.1) 

(46.5)

Amortisation of fees and discounts includes an early repayment charge of £21.2m associated with the US private placement 
loan notes (see Note 20).

2.7

3.1

–

–

1 March 
2019 
£m

Cost of 
borrowings
£m

Cash flow 
£m

Net new 
lease 
liabilities
£m

Foreign 
exchange
£m

Fair value 
adjustments 
to loans
£m

Amortisation 
of premiums 
and discounts
£m

27 February 
2020
£m

 3,403.2 

 – 

 (2,892.5)

 – 

 (8.1)

 – 

 – 

 502.6 

YEAR ENDED  
27 FEBRUARY 2020
Cash and cash equivalents 

LIABILITIES FROM 
FINANCING ACTIVITIES
Borrowings
Lease liabilities
Derivatives held to hedge 
financing activities 
Total liabilities from 
financing activities

 (819.9)
 (2,471.8)

 10.6 

 (3,281.1)

Less: lease liabilities 
Less: derivatives held to hedge 
financing activities

 2,471.8 

 (10.6)

 – 
 – 

 – 

 – 

 – 

 – 

 – 
 73.1 

 – 
 (222.6)

 (2.2)
 0.7 

 (1.8)

 (1.6)

 (825.5)
 (2,620.6)

 – 

 – 

 5.5 

 1.6 

 17.7 

 73.1 

 (222.6)

 4.0 

 (0.2)

 (1.6)

 (3,428.4)

 (73.1)

 222.6 

 (0.7)

 – 

 – 

 2,620.6 

 – 

 – 

 – 

 (5.5)

 (1.6)

 – 

 (17.7)

 (10.3)

 (1.8)

 (1.6)

 (322.9)

NET CASH/(DEBT)

 2,583.3 

 – 

 (2,892.5)

Net cash/(debt) includes US$ denominated loan notes of US$93.5m (2020: US$168.5m) retranslated to £66.6m 
(2020: £131.3m). These notes have been hedged using cross-currency swaps. At maturity, £58.5m (2020: £108.6m) will be 
repaid taking into account the cross-currency swaps. If the impact of these hedges is taken into account, reported net debt 
would be £38.4m (2020: £300.1m).

166

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED22 LEASE ARRANGEMENTS

The Group leases various buildings which are used within the Premier Inn business. The leases are non-cancellable operating 
leases with varying terms, escalation clauses and renewal rights, and include variable payments that are not fixed in amount 
but based upon a percentage of sales. The Group also leases various plant and equipment under non-cancellable operating 
lease agreements.

An analysis of the Group’s right-of-use asset and lease liability is as follows:

RIGHT-OF-USE ASSET
At 1 March 2019
Additions
Recognised on acquisition of a subsidiary (Note 35)
Impairment
Foreign currency adjustment
Depreciation 

AT 27 FEBRUARY 2020
Additions
Recognised on acquisition of a subsidiary (Note 35)
Impairment
Foreign currency adjustment
Depreciation
Terminations

AT 25 FEBRUARY 2021

LEASE LIABILITY
At 1 March 2019
Additions
Recognised on acquisition of a subsidiary (Note 35)
Interest
Foreign currency adjustment
Payments

AT 27 FEBRUARY 2020
Additions
Recognised on acquisition of a subsidiary (Note 35)
Interest
Foreign currency adjustment
Payments
Terminations

AT 25 FEBRUARY 2021

Property
£m

 2,139.1 
 205.6 
 45.8 
(14.7)
(1.9)
 (102.4)

2,271.5
427.7
193.3
(36.7)
2.9
(122.0)
–
2,736.7

Property
£m

 2,469.6 
 206.6 
 14.8 
115.2
(0.7)
 (186.7)

2,618.8
419.9
193.3
122.0
2.5
(189.9)
(2.4)
3,164.2

Total 
right-of-use 
assets
£m

Investment 
property
£m

 2,141.7 
 206.8 
 45.8 
 (14.7)
 (1.9)
 (104.0)

 2,273.7 
428.7
193.3
(36.7)
2.9
(123.3)
(0.2)
2,738.4

 – 
 – 
 – 
 – 
 – 
– 
 – 
15.4
51.9
–
0.7
(3.0)
–
65.0

Total 
right-of-use 
assets
£m

Investment 
property
£m

 2,471.8 
 207.8 
 14.8 
 115.3 
 (0.7)
 (188.4)

2,620.6
420.9
193.3
122.1
2.5
(191.2)
(2.6)
3,165.6

 – 
 –
 – 
 –
 – 
–

 – 
16.0
51.9
1.1
0.6
(3.6)
–
66.0

Other
£m

 2.6 
 1.2 
 – 
 – 
 – 
 (1.6)

 2.2
1.0
–
–
–
(1.3)
(0.2)
1.7

Other
£m

 2.2 
 1.2 
 – 
 0.1 
 – 
 (1.7)

 1.8 
1.0
–
0.1
–
(1.3)
(0.2)
1.4

Total
£m

 2,141.7 
 206.8 
 45.8 
(14.7)
(1.9)
 (104.0)

2,273.7
444.1
245.2
(36.7)
3.6
(126.3)
(0.2)
2,803.4

Total 
£m

 2,471.8 
 207.8 
 14.8 
 115.3 
(0.7)
 (188.4)

 2,620.6 
436.9
245.2
123.2
3.1
(194.8)
(2.6)
3,231.6

1 

Investment property represents leasehold sites which the Group acquired on the acquisition of Foremost Hospitality Hiex GmbH which are being temporarily subleased to 
a third party (see Note 35).

During the year, the Group had non-cash additions to right-of-use assets and lease liabilities of £399.7m (2019/20: £129.3m) 
relating to new leases and £36.8m (2019/20: £77.6m) relating to amendments to existing leases. The Group received cash 
lease incentives of £2.7m (2019/20: £1.0m) and paid cash lease incentives of £7.6m (2019/20: £nil) on entering new and 
amended leases. 

A maturity analysis of gross lease liability payments is included within Note 24.

Amendments to IFRS 16: Covid-19-Related Rent Concessions
During the final quarter of the financial year, the Group underpaid lease payments with a total value of £22.7m and remains in 
discussion with substantially all of the impacted landlords. As a result, the underpaid amount is included within lease liabilities 
in the consolidated balance sheet. The Group has early adopted the requirements of Amendments to IFRS 16: Covid-19-Related 
Rent Concessions during the year. As a result of early adopting these requirements, rent deferrals which would otherwise have 
been treated as lease modifications have been accounted for as if the change was not a lease modification. The adoption of the 
amendments had no impact on the consolidated income statement. 

167

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information 
 
 
22 LEASE ARRANGEMENTS CONTINUED

Amounts recognised in the Group income statement 

Depreciation expense of right-of-use assets
Interest expense on lease liabilities 
Expense relating to low-value assets and short-term leases
Variable lease payment (credit)/expense 
Impairment of right-of-use assets (Note 15)
Lease income

NET LEASE EXPENSE RECOGNISED IN THE CONSOLIDATED INCOME STATEMENT

Amounts recognised in the Group cash flow statement
The Group’s total cash outflow in relation to leases was £201.8m (2019/20: £190.4m).

2020/21 
£m

2019/20 
 £m 

126.3
123.2
–
(0.6)
36.7
(7.8)
277.8

104.0 
 115.3 
 – 
 2.0 
14.7
 (4.9)
 231.1 

Future possible cash outflows not included in the lease liability
The Group has several lease contracts that include extension and termination options. Set out below are the undiscounted 
future rental payments relating to periods following the exercise date of extension and termination options that are not 
included in the lease liability.

Extension options expected not to be exercised 
Termination options expected to be exercised

2021 
£m

797.6
–
797.6

2020 
£m 

 782.2 
 3.3 
 785.5 

The Group uses judgement in determining whether termination and extension option periods will be included within the lease 
term. The Group assumes that, unless a decision has been made to exit a lease, termination options will not be exercised as 
a result of historic practices within the Group. At the outset of a lease, the Group assumes that it will not exercise extension 
options. Due to the length of the Group’s leases, there is generally insufficient evidence that exercising an extension option 
is certain. 

Future increases or decreases in rentals linked to an index or rate are not included in the lease liability until the change in cash 
flows takes effect. Approximately 73% of the Group’s lease liabilities are subject to inflation-linked rentals and a further 14% are 
subject to rent reviews. Rental changes linked to inflation or rent reviews typically occur on an annual or five-yearly basis.

As at 25 February 2021, the Group was committed to leases with future cash outflows totalling £2,690.0 (2020: £1,774.4m) 
which had not yet commenced and as such are not accounted for as a liability. A liability and corresponding right-of-use asset 
will be recognised for these leases at the lease commencement date.

The Group as a lessor 
The Group acts as a lessor in relation to a number of non-trading legacy sites and in subletting space within trading sites. 
Rental income recognised by the Group during the year is £7.8m (2019/20: £4.9m). Future minimum rentals receivable under 
non-cancellable operating leases at the year-end are as follows:

Within one year
After one year but not more than five years
More than five years 

2021
£m

7.9
10.0
10.7
28.6

2020
£m

4.3
9.9
9.9
24.1

168

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED23 PROVISIONS

At 1 March 2019
Created
Unwinding of discount rate
Utilised 
Released

AT 27 FEBRUARY 2020
Created
Transferred
Utilised 
Released

AT 25 FEBRUARY 2021

Analysed as:
  Current 
  Non-current 

AT 25 FEBRUARY 2021
Analysed as:
  Current 
  Non-current 

AT 27 FEBRUARY 2020

Restructuring
£m

Onerous 
contracts
£m

Property 
costs
£m

 11.6 
 – 
 – 
 (7.3)
 (2.3)

 2.0 
5.8
–
(5.8)
(0.9)
1.1

1.1
–
1.1

 2.0 
 – 

 2.0 

 15.3 
 1.1 
 0.1 
(5.4)
 – 

11.1
4.9
–
(4.3)
(1.6)
10.1

8.3
1.8
10.1

3.5
7.6

11.1

 23.1 
 14.5 
 – 
 (5.7)
 – 

 31.9 
–
–
(12.9)
(3.3)
15.7

15.7
–
15.7

 31.9 
 – 

 31.9 

Other
£m

 5.3 
 – 
 – 
 (1.7)
 (0.2)

 3.4 
5.8
6.8
(2.1)
(1.3)
12.6

5.4
7.2
12.6

3.4
–

 3.4 

Total
 £m

 55.3 
 15.6 
 0.1 
(20.1)
 (2.5)

48.4
16.5
6.8
(25.1)
(7.1)
39.5

30.5
9.0
39.5

40.8
7.6

48.4

Restructuring 
A provision of £2.0m was carried forward in relation to the restructure of the Group announced following the disposal of Costa. 
During the year, the Group utilised £1.1m of the provision and £0.9m was released to the income statement. 

As a result of the COVID-19 pandemic, the Group recognised a provision of £5.8m for the restructure its Support Centre and 
site operations. A total of £4.7m of costs were utilised during the period. The remaining costs are expected to be utilised within 
one year.

Onerous contracts
Onerous contract provisions relate primarily to property and software licences where the contracts have become onerous. 
Provision is made for property-related costs for the period that a sublet or assignment of the lease is not possible.

Onerous contract provisions are discounted using a discount rate of 2.0% (2020: 2.0%) based on an approximation for the time 
value of money.

Property
The amount and timing of the cash outflows are subject to variation. The Group utilises the skills and expertise of both internal 
and external property experts to determine the provision held. Provisions are expected to be utilised over a period of up to 
12 years and £1.1m has been utilised in the period.

During the year, a new onerous property contract was recognised for £0.8m and an amount of £1.6m was released to the 
income statement as the Group agreed to exit a number of leases earlier than expected.

Software
Certain software licence agreements were deemed to be onerous when, following the disposal of Costa, it was no longer 
beneficial to the Group to use the software. At the year-end, a provision of £3.0m (2020: £5.1m) was held for future unavoidable 
costs on such agreements, to be utilised over a period of up to three years. The software intangible assets associated with 
these contracts have been fully impaired in previous financial years. 

A provision of £1.1m was created in FY20 as a result of the cancellation of a contract relating to the supply of IT equipment. 
At the year-end a provision of £0.4m was held in relation to this contract which is expected to be utilised within one year.

169

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information23 PROVISIONS CONTINUED

Property costs
From FY18 to FY20, the Group established a provision for the performance of remedial works on cladding material at a small 
number of the Group’s sites. As a result, a provision of £31.9m was brought forward in relation to these costs. During the year 
£12.9m of the provision has been utilised and £3.3m of costs have been released. The remaining provision is expected to be 
utilised within one year. 

In addition, the Group has received reimbursements of those costs from property developers totalling £13.4m which are 
credited to adjusting operating costs (see Note 6). The Group continues to pursue further reimbursements which are not 
recognised as the recovery is not certain. 

The Group utilises the skills and expertise of both internal and external property experts to determine the provision held.

Other
During the year ended 25 February 2021, an amount of £6.8m, representing an estimate of the cost of future claims against the 
Group from employees and the public was transferred from other payables to other provisions to better reflect the nature of 
the liability. The claims covered typically relate to accidents and injuries sustained in Whitbread’s sites. During the year further 
provisions of £2.1m were created and £1.8m of the provision was utilised.

In July 2016, the Group announced its intention to exit hotel operations in South East Asia. This resulted in the recognition 
of a provision of £3.7m for risks arising from indemnity agreements. At 25 February 2021, £1.8m of the provision was still held 
for risks arising from indemnity agreements. The remaining costs are expected to be utilised within one year.

A provision of £0.3m was carried forward and utilised during the year in relation to certain procurement contracts required 
as a result of the Costa disposal. 

24 FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES

The Group’s principal financial instruments, other than derivatives, comprise bank loans, private placement loans, senior 
unsecured bonds, cash, short-term deposits, trade receivables and trade payables. The Group’s financial instrument policies 
can be found in the accounting policies in Note 2. The Board agrees policies for managing the financial risks summarised below:

Interest rate risk 
The Group’s exposure to market risk for changes in interest rates relates primarily to the Group’s long-term debt obligations. 
Interest rate swaps are used where necessary to maintain a mix of fixed and floating rate borrowings to manage this risk, in line 
with the Group treasury policy. Although the private placement loan notes are US dollar denominated, cross-currency swaps 
mean that the interest rate risk is effectively sterling only. At the year-end, £1,302.5m (100%) of Group debt was fixed for an 
average of 5.3 years at an average interest rate of 3.0% (2020: £817.7m (99%) for 5.3 years at 3.5%).

In accordance with IFRS 7 Financial Instruments: Disclosures, the Group has undertaken sensitivity analysis on its financial 
instruments which are affected by changes in interest rates. This analysis has been prepared on the basis of a constant 
amount of net debt, a constant ratio of fixed to floating interest rates, and on the basis of the hedging instruments in place 
at 25 February 2021 and 27 February 2020 respectively. Consequently, the analysis relates to the situation at those dates and 
is not representative of the years then ended. The following assumptions were made:

 › balance sheet sensitivity to interest rates applies only to derivative financial instruments, as the carrying value of debt and 

deposits does not change as interest rates move;

 › gains or losses are recognised in equity or the consolidated income statement in line with the accounting policies set out in 

Note 2; and

 › cash flow hedges were effective.

Based on the Group’s net debt/cash position at the year-end, a 1% pt change in interest rates would affect the Group’s profit 
before tax by £12.5m (2020: £5.0m), and equity by £0.8m (2020: £2.0m).

Liquidity risk
In its funding strategy, the Group’s objective is to maintain a balance between the continuity of funding and flexibility through 
the use of overdrafts and bank loans. This strategy includes monitoring the maturity of financial liabilities to avoid the risk of 
a shortage of funds.

Excess cash used in managing liquidity is placed on interest-bearing deposit where maturity is fixed at no more than three 
months. Short-term flexibility is achieved through the use of short-term borrowing on the money markets. 

170

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED24 FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES CONTINUED
The tables below summarise the maturity profile of the Group’s financial liabilities at 25 February 2021 and 27 February 2020 
based on contractual undiscounted payments, including interest:

25 FEBRUARY 2021
Interest-bearing loans and borrowings
Lease liabilities1
Derivative financial instruments
Trade and other payables

27 FEBRUARY 2020
Interest-bearing loans and borrowings
Lease liabilities1
Derivative financial instruments
Trade and other payables

On 
demand
£m

Less than 3 
months
£m

3 to 12 
months
£m

1 to 5 
years
£m

More than 
5 years
£m

Total
£m

Carrying 
value

–
–
–
–
–

221.8
54.6
–
71.2
347.6

On 
demand
£m

Less than 3
months
£m

–
–
–
–
–

–
48.9
–
126.3
175.2

102.4
175.1
2.4
37.7
317.6

3 to 12 
months
£m

101.0
147.9
2.2
4.4
255.5

573.7
925.5
–
26.8
1,526.0

609.3
4,513.4
–
–
5,122.7

1 to 5 
years
£m

More than 
5 years
£m

164.9
784.8
2.2
–
951.9

673.1
3,999.1
–
–
4,672.2

1,507.2
5,668.6
2.4
135.7
7,313.9

Total
£m

939.0
4,980.7
4.4
130.7
6,054.8

1,302.5
3,231.6
2.4
134.0
4,670.5

Carrying 
value

825.5
2,620.6
4.4
130.7
3,581.2

1  Contractual undiscounted payments relating to lease liabilities due in more than 5 years includes £1,140.2m (2020: £932.3m) due between 5 and 10 years, £1,859.4m 

(2020: £1,653.8m) due between 10 and 20 years and £1,513.8m (2020: £1,413.0m) due in more than 20 years. 

Credit risk
Due to the high level of cash held at the year-end, the most significant credit risk faced by the Group is that arising on cash 
and cash equivalents. The Group’s exposure arises from default of the counterparty, with a maximum exposure equal to the 
carrying value of these instruments. The Group seeks to minimise the risk of default in relation to cash and cash equivalents 
by spreading investments across a number of counterparties and dealing in accordance with Group Treasury Policy which 
specifies acceptable credit ratings and maximum investments for any counterparty.

In the event that any of the Group’s banks get into financial difficulty, the Group is exposed to the risk of withdrawal of currently 
undrawn committed facilities. This risk is mitigated by the Group having a range of counterparties to its facilities.

The Group is exposed to a small amount of credit risk attributable to its trade and other receivables. This is minimised 
by dealing with counterparties with good credit ratings. The amounts included in the balance sheet are net of expected 
credit losses, which have been estimated by management based on prior experience and any known factors at the balance 
sheet date. 

The Group’s maximum exposure to credit risk arising from trade and other receivables, loans to joint ventures, derivatives and 
cash and cash equivalents is £1,327.4m (2020: £639.1m).

Foreign currency risk
Foreign exchange exposure is currently not significant to the Group. Although the Group has US dollar denominated loan 
notes, these have been swapped into sterling, thereby eliminating foreign currency risk. Sensitivity analysis has therefore not 
been carried out.

The Group monitors the growth and risks associated with its overseas operations and will undertake hedging activities as and 
when they are required. In October 2019, the Group entered into a net investment hedge to manage the impact of movements 
in the GBP:EUR exchange rate on the value of the Group’s investment in its business in Germany. See Note 25 for more details.

171

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information24 FINANCIAL RISK MANAGEMENT OBJECTIVES AND POLICIES CONTINUED

Capital management
The Group’s primary objective in regard to capital management is to ensure that it continues to operate as a going concern and 
has sufficient funds at its disposal to grow the business for the benefit of shareholders. The Group seeks to maintain a ratio of 
debt to equity that balances risks and returns and also complies with lending covenants. See pages 36 to 41 of this report for 
the policies and objectives of the Board regarding capital management, analysis of the Group’s credit facilities and financing 
plans for the coming years.

The Group aims to maintain sufficient funds for working capital and future investment in order to meet growth targets. 
The management of equity through share buybacks and new issues is considered as part of the overall leverage framework 
balanced against the funding requirements of future growth. In addition, the Group may carry out a number of sale and 
leaseback transactions to provide further funding for growth.

The Group has received covenant test waivers for its revolving credit facility covering the period to 2 March 2023. In addition 
it has received covenant test waivers for its pension scheme and private placement loan notes for the period to 3 March 
2022 meaning that the private placement loan note covenants will not be tested prior to maturity. Under the terms of the 
waivers, the Group is required to maintain £400.0m cash and/or headroom under undrawn committed bank facilities and 
total net debt must not exceed £2.0bn. The covenants which have been waived relate to measurement of EBITDA against 
consolidated net finance charges (interest cover) and total net debt (leverage ratio, on a not-adjusted-for pension and property 
lease basis). 

The above matters are considered at regular intervals and form part of the business planning and budgeting processes. 
In addition, the Board regularly reviews the Group’s dividend policy and funding strategy.

Interest rate benchmark reform
The Group has assumed that the interest rate benchmark on which the hedged risk or the cash flows of the hedged item 
or hedging instrument are based is not altered by uncertainties resulting from the proposed interest rate benchmark reform. 

The Group’s £50.0m interest rate swap in a cash flow hedge is an IFRS 9 designated hedge relationships that is impacted by 
IBOR reform. The swap references six-month GBP LIBOR and uncertainty arising from the Group’s exposure to IBOR reform 
will cease when the swaps mature in 2022. The Group has assessed the wider impact of IBOR reform on the business and 
concluded that there are no further material impacts. 

The Group’s RCF documentation contains transitional provisions so that borrowings entered into after the later of 
(a) 31 December 2022 or (b) the relevant LIBOR tenor being replaced are linked to the agreed risk-free rate (SONIA).

172

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED25 FINANCIAL INSTRUMENTS

The carrying value of financial assets and liabilities at each reporting date are as follows:

AS AT 25 FEBRUARY 2021
Trade and other receivables
Cash and cash equivalents
Interest-bearing loans and borrowings
Lease liabilities
Derivative financial instruments
Trade and other payables
Contingent consideration

AS AT 27 FEBRUARY 2020
Trade and other receivables
Cash and cash equivalents
Interest-bearing loans and borrowings
Lease liabilities
Derivative financial instruments
Trade and other payables
Contingent consideration

Amortised cost

Fair value

Financial 
assets
£m

Financial 
liabilities 
£m

Hedging
instruments 
£m

Other 
£m

Carrying 
value 
£m

56.6
244.2
–
–
–
–
–

93.1
248.9
–
–
–
–
–

–
–
(1,302.5)
(3,231.6)
–
(71.2)
–

–
–
(825.5)
(2,620.6)
–
(126.3)
–

–
–
–
–
12.4
–
–

–
–
–
–
33.2
–
–

–
1,011.8
–
–
–
–
(62.8)

56.6
1,256.0
(1,302.5)
(3,231.6)
12.4
(71.2)
(62.8)

–
253.7
–
–
–
–
 (4.4)

93.1
502.6
(825.5)
(2,620.6)
33.2
 (126.3)
 (4.4)

Fair values
IFRS 13 Fair Value Measurement requires that the classification of financial instruments at fair value be determined by reference 
to the source of inputs used to derive the fair value. The classification uses the following three-level hierarchy:

Level 1 –  Quoted prices (unadjusted) in active markets for identical assets or liabilities;

Level 2 –  Other techniques for which all inputs, which have a significant effect on the recorded fair value, are observable, either 

directly or indirectly; and

Level 3 –  Techniques which use inputs, which have a significant effect on the recorded fair value, that are not based on 

observable market data.

For assets and liabilities that are recognised in the financial statements at fair value on a recurring basis, the Group determines 
whether transfers have occurred between levels in the hierarchy by reassessing categorisation (based on the lowest level input 
that is significant to the fair value measurement as a whole) at the end of each reporting period. 

Financial assets and liabilities measured at amortised cost 
The carrying value of trade and other receivables, cash and cash equivalents, and trade and other payables are considered to 
be reasonable approximations of their fair values largely due to the short-term maturities of these instruments.

The fair value of the Group’s borrowings is estimated at £1,327.0m. The fair value of the Group’s borrowings is based on level 1 
valuation techniques where there is an active market for the instrument and on level 2 valuation techniques otherwise

Financial assets and liabilities measured at fair value

FINANCIAL ASSETS
Derivative financial instruments – level 2

FINANCIAL LIABILITIES
Derivative financial instruments – level 2
– level 3
Contingent consideration 

2021
£m

2020
£m

14.8

37.6

2.4
62.8

 4.4
4.4

173

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information25 FINANCIAL INSTRUMENTS CONTINUED
During the year ended 25 February 2021, there were no transfers between fair value measurement levels. Derivative financial 
instruments include £6.6m assets (2020: £28.6m) and £nil liabilities (2020: £2.2m) due after one year. Contingent consideration 
includes £25.6m (2020: £nil) due after one year.

The fair value of derivative instruments classified as level 2 is calculated by discounting all future cash flows by the relevant 
market discount rate at the balance sheet date.

The fair value of contingent consideration relating to acquisitions is classified as level 3. Details of the valuation are included 
in Note 26.

Derivative financial instruments
Cash flow hedges
Interest rate risk
The Group is exposed to interest rate risk associated with drawdowns on the revolving credit facility during the year which incur 
interest at a variable rate. The Group has interest rate swaps in place to swap a notional amount of £50.0m (2020: £50.0m) 
whereby it receives a variable interest rate based on LIBOR and pays fixed rates of between 5.145% and 5.190% (2020: 5.145% 
and 5.190%). 

Foreign currency risk
The Group is exposed to foreign currency risk associated with the private placement bonds denominated in US$. The Group 
has a cross-currency swap in place in relation to the interest and principal repayment whereby it receives a fixed interest rate 
of 4.86% (2020: 4.86%) on a notional amount of US$93.5m (2020: US$93.5m) and pays an average of 5.22% on a notional 
sterling balance of £58.5m (2020: 5.22% on £58.5m).

Fair value hedge
At 27 February 2020, the Group had a cross-currency swap in relation to private placement bonds denominated in US$. 
These bonds were repaid during the year (see Note 20) and therefore the cross-currency swap is no longer held. The swap 
was in place in relation to the interest and principal repayment whereby the Group received a fixed interest rate of 5.23% on 
a notional amount of US$75.0m and paid a spread of between 1.715% and 1.755% over six-month GBP LIBOR on a notional 
sterling balance of £50.1m.

Fair value and cash flow hedge effectiveness
There is an economic relationship between the hedged items and the hedging instruments as the terms of the interest rate and 
cross-currency swaps match the notional amount and expected payment date of the hedged items. The Group has established 
a hedge ratio of 1:1 for the hedging relationships as the underlying risk of the instruments are identical to the hedged risk 
components. To test the hedge effectiveness, the Group compares the changes in the fair value of the hedging instruments 
against the changes in fair value of the hedged items attributable to the hedged risks.

The hedge ineffectiveness relates to foreign currency risk and arises from foreign currency basis spread. There is no hedge 
ineffectiveness relating to interest rate risk. The ineffectiveness recorded within finance income in the consolidated income 
statement for 2020/21 was £0.4m (2019/20: finance costs of £0.2m).

Hedge of net investment in foreign operations
In October 2019, the group entered into cross-currency swaps, whereby it pays an average fixed rate of 2.12% on a notional 
amount of €521.0m and receives a fixed rate of 3.375% on a notional amount of £450.0m. These swaps are being used as a net 
investment hedge to manage the impact of movements in the GBP:EUR exchange rate on the value of the Group’s investment 
in its business in Germany. The swaps mature in October 2025.

There is an economic relationship between the hedged item and the hedging instrument as the net investment creates 
a translation risk that will match the foreign exchange risk on the cross-currency swaps. The Group has established a hedge 
ratio of 1:1 as the underlying risk of the hedging instrument is identical to the hedged risk component. The hedge ineffectiveness 
will arise when the amount of the investment in the foreign subsidiary becomes lower than the nominal amount of the swaps.

The net investment hedges were assessed to be highly effective at 25 February 2021 and a net unrealised gain of £8.5m 
(2020: gain of £13.0m) has been recorded in the translation reserve. The ineffectiveness recorded within finance costs in the 
consolidated income statement for 2020/21 was £nil (2019/20: £nil).

174

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED25 FINANCIAL INSTRUMENTS CONTINUED
The impact of the hedging instruments and hedged items on the statement of financial position is as follows:

AS AT 25 FEBRUARY 2021
CASH FLOW HEDGES 

Interest rate swaps

Notional 
amount
£m

Carrying 
amount
£m

Line item in statement
 of financial position
£m

50.0

(2.4)

Derivative financial
 instruments 

Cross-currency swaps 

58.5

8.2

Derivative financial
 instruments 

NET INVESTMENT IN FOREIGN 
OPERATIONS

Change in fair 
value used 
for measuring 
ineffectiveness 
for the year
£m

(0.4)

(5.4)

Hedged item
£m

 Revolving 
credit facility 
 US$ 
denominated
loans 

Cross-currency swaps 

450.0

6.5

Derivative financial
 instruments

Net investment 
in foreign 
subsidiaries 

(8.5)

Change in 
fair value 
of hedged 
item
£m

0.4

5.8

8.5

AS AT 27 FEBRUARY 2020
CASH FLOW HEDGES 

Interest rate swaps

Cross-currency swaps 

FAIR VALUE HEDGES 

Notional 
amount
£m

Carrying 
amount
£m

Line item in statement 
of financial position
£m

 50.0 

(4.4)

Derivative financial
 instruments 

 58.5 

13.7

Derivative financial
 instruments 

Cross-currency swaps 

 50.1 

8.6

Derivative financial
 instruments 

NET INVESTMENT IN FOREIGN 
OPERATIONS

Change in fair 
value used 
for measuring 
ineffectiveness 
for the year
£m

(0.8)

4.7

1.6

Change in 
fair value 
of hedged 
item
£m

0.8

(4.7)

(1.8)

Hedged item
£m

 Revolving 
credit facility 
 US$ 
denominated
loans 

US$ 
denominated
loans 

Cross-currency swaps 

 450.0

15.3

Derivative financial
 instruments

Net investment 
in foreign 
subsidiaries 

13.0

(13.0)

The impact of the hedging instruments in the consolidated income statement and other comprehensive income (OCI) is 
as follows:

2020/21
Interest rate swaps
Cross-currency swaps 

2019/20
Interest rate swaps
Cross-currency swaps 

Total hedging 
gain/(loss) 
recognised in OCI
£m

Amount 
reclassified from OCI 
to profit or loss 
£m

Line item in 
the consolidated 
income statement
£m

Accumulated value 
recognised in cash 
flow hedge reserve
£m

(0.4)
(5.4)

(0.8)
4.7

2.4
5.7

2.2
(2.6)

 Finance costs
 Finance costs

 Finance costs 
 Finance costs 

(2.4)
0.1

(4.4)
(0.2)

175

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information25 FINANCIAL INSTRUMENTS CONTINUED

Impact of hedging on equity 
Set out below is the reconciliation of each component of equity and the analysis of other comprehensive income:

At 1 March 2019
Change in fair value recognised in other comprehensive income
– Interest rate swaps
– Cross-currency swaps
Reclassified to profit or loss as hedged item effects profit or loss 
– Interest rate swaps
– Cross-currency swaps
Foreign exchange arising on consolidation
Fair value movement on derivatives designated as net investment hedges
Reserves transfer
Deferred tax impact 

AT 27 FEBRUARY 2020
Change in fair value recognised in other comprehensive income
– Interest rate swaps
– Cross-currency swaps
Reclassified to profit or loss as hedged item effects profit or loss 
– Interest rate swaps
– Cross-currency swaps
Foreign exchange arising on consolidation
Fair value movement on derivatives designated as net investment hedges
Deferred tax impact 

AT 25 FEBRUARY 2021

Cash flow 
hedge 
reserve
£m

Foreign 
currency 
translation 
reserve
£m

(7.9)

17.7

(0.8)
4.7

2.2
(2.6)
–
–
1.4
(0.6)

(3.6)

(0.4)
(5.4)

2.4
5.7
–
–
(0.6)
(1.9)

– 
– 

– 
– 
(12.1)
13.0
– 
– 

18.6

–
–

–
–
19.3
(8.5)
(0.7)
28.7

Cash flow and fair value hedges are expected to impact on the consolidated income statement in line with the liquidity risk 
table shown in Note 24. There have been no amounts reclassified to profit or loss as a result of the hedged cash flow no longer 
being expected to occur. The foreign currency translation reserve includes an accumulated amount of £4.5m (2020: £13.0m) 
relating to derivatives designated as net investment hedges.

26 TRADE AND OTHER PAYABLES

Trade payables 
Other taxes and social security 
Contract liabilities
Accruals
Other payables 
Contingent consideration 

ANALYSED AS:
Current 
Non-current 

2021
£m

24.2
26.5
41.3
140.3
47.0
62.8
342.1

316.5
25.6
342.1

2020 
£m

 55.5 
 42.6 
 110.0 
 156.7 
 70.8 
 4.4 
 440.0 

 440.0 
–
 440.0 

Included with contract liabilities is £37.5m (2020: £106.5m) relating to payments received for accommodation where the 
stay will take place after the year-end and £3.8m (2020: £3.5m) revenue deferred relating to the Group’s customer loyalty 
programmes. During the year, £51.0m presented as a contract liability in 2020 has been recognised in revenue (2020: £105.4m). 
The remaining balance was refunded to customers following hotel closures in response to the COVID-19 pandemic.

Trade payables typically have maturities up to 60 days depending on the nature of the purchase transaction and the 
agreed terms. 

176

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED26 TRADE AND OTHER PAYABLES CONTINUED

Contingent consideration

Opening contingent consideration
Recognised on acquisition of a subsidiary (Note 35)
Recognised on acquisition of assets (Note 35)
Unwinding of discount rate (Note 8)
Paid during the period 
Foreign exchange movements

CLOSING CONTINGENT CONSIDERATION

2021
£m

4.4
56.3
1.9
2.1
(3.8)
1.9
62.8

2020 
£m

 – 
 4.4 
–
 – 
 – 
 – 
 4.4 

The Group has contingent consideration in relation to 13 pipeline sites from acquisitions in the current and previous years which 
is held at fair value. The amounts payable are fixed and become payable once development of the site is complete and the site 
has been handed over to the Group, which is expected to occur within three years. The fair value is calculated by discounting 
the future payments from their expected handover date using a risk adjusted discount rate. A 1% decrease/increase in the 
discount rate would increase/decrease the value of contingent consideration by £0.6m.

Foreign exchange movements on contingent consideration are recognised within exchange differences on translation of 
foreign operations in the consolidated statement of comprehensive income. 

27 SHARE CAPITAL

ORDINARY SHARE CAPITAL
ALLOTTED, CALLED UP AND FULLY PAID ORDINARY SHARES OF 76.80P EACH  
(2020: 76.80P EACH) 
At 1 March 2019
Issued on exercise of employee share options
Cancelled
Tender offer

AT 27 FEBRUARY 2020
Issued on exercise of employee share options
Issued in rights issue

AT 25 FEBRUARY 2021

million 

 195.9 
 0.3 
 (9.0)
 (40.2)

 147.0 
0.1
67.3
214.4

£m

 150.6 
 0.2 
 (6.9)
 (31.0)

 112.9 
0.1
51.7
164.7

Rights issue
In June 2020, the Group offered a fully underwritten rights issue to existing shareholders on the basis of one share for every 
two fully paid ordinary shares held. The Company received acceptances in respect of 61,452,547 New Ordinary Shares, 
representing 91.4% of the total New Ordinary Shares to be issued. The remaining 5,824,869 New Ordinary Shares for which 
acceptances were not received were successfully placed at a price of 2,550p per New Ordinary Share.

As a result, a total of 67,277,416 ordinary shares with an aggregate nominal value of £51.7m were issued for cash consideration 
of £1,009.2m. Transaction costs of £28.2m were incurred resulting in £929.3m being recognised in share premium and net cash 
proceeds of £981.0m.

Employee share options
During the year, options over 0.1m (2019/20: 0.3m) ordinary shares, fully paid, were exercised by employees under the terms 
of various share option schemes. The Group received proceeds of £2.9m (2019/20: £9.5m) on exercise of these options.

Tender offer
During the year ended 27 February 2020, the Group announced and completed a tender offer to purchase 40.2m ordinary 
shares at a price of £49.72 per share, and an aggregate cost of £2,012.6m, including transaction costs of £12.6m. The shares 
acquired under the tender offer were immediately cancelled, creating a capital redemption reserve of £31.0m.

Share cancellation
During the year ended 27 February 2020, following the completion of the share buyback programme (see Note 28), the Group 
cancelled 9.0m ordinary shares that were previously held as treasury shares, creating a capital redemption reserve of £6.9m 
and transferring the cost of treasury shares of £140.2m to retained earnings.

177

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information27 SHARE CAPITAL CONTINUED

Preference share capital

ALLOTTED, CALLED UP AND FULLY PAID SHARES OF 1P EACH  
(2020: 1P EACH)
AT 1 MARCH 2019, 27 FEBRUARY 2020 AND 25 FEBRUARY 2021

B shares

C shares

million

 2.0 

£m 

–

million

 1.9 

£m 

–

B shareholders are entitled to an annual non-cumulative preference dividend paid in arrears on or around 2 July each year on 
a notional amount of 155p per share.

C shareholders are entitled to an annual non-cumulative preference dividend paid in arrears on or around 14 January each year 
on a value of 159p per share.

Other than shares issued in the normal course of business as part of the share-based payments schemes, there have been no 
transactions involving ordinary shares or potential ordinary shares since the reporting date and before the completion of these 
consolidated financial statements.

28 RESERVES

Share premium
The share premium reserve is the premium paid on the Company’s 76.80p ordinary shares. 

Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Group’s B and C preference shares and also includes the 
nominal value of cancelled ordinary shares.

Retained earnings
In accordance with IFRS practice, retained earnings include revaluation reserves which arose on transition to IFRS. 

Currency translation reserve
The foreign currency translation reserve is used to record exchange differences arising from the translation of the financial 
statements of foreign subsidiaries, other foreign currency investments and exchange differences on derivative instruments that 
provide a hedge against net investments in foreign operations.

Other reserves
The movement in other reserves during the year is set out in the table below:

At 1 March 2019
Other comprehensive income – net gain on cash flow hedges (Note 25)
Other comprehensive income – deferred tax on cash flow hedges (Note 25)
Loss on ESOT shares issued
Reserves transfer 
Release of irrevocable commitment – share buyback
Shares purchased – share buyback scheme (Note 27)
Shares cancelled (Note 27)

AT 27 FEBRUARY 2020
Other comprehensive income – net gain on cash flow hedges (Note 25)
Other comprehensive income – deferred tax on cash flow hedges (Note 25)
Loss on ESOT shares issued

AT 25 FEBRUARY 2021

Treasury 
reserve 
£m

 684.8 
 – 
–
 (3.3)
 – 
 (330.1)
 315.8 
 (140.2)

 527.0 
–
– 
(6.7)
520.3

Merger 
reserve 
£m

Hedging 
reserve 
£m

Total other 
reserves 
£m

 1,855.0 
 – 
–
 – 
 – 
 – 
 – 
 – 

 1,855.0 
–
–
–
1,855.0

 7.9 
 (3.5)
0.6
 – 
 (1.4) 
 – 
 – 
 – 

3.6
(2.3)
0.6
–
1.9

 2,547.7 
 (3.5)
0.6
 (3.3)
 (1.4) 
 (330.1)
 315.8 
 (140.2)

2,385.6
(2.3)
0.6
(6.7)
2,377.2

178

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED28 RESERVES CONTINUED

Treasury reserve
This reserve relates to shares held by an independently managed employee share ownership trust (ESOT) and treasury shares 
held by Whitbread PLC. The shares held by the ESOT were purchased in order to satisfy outstanding employee share options 
and potential awards under the Long Term Incentive Plan (LTIP) and other incentive schemes.

The movement in treasury reserves during the year is set out in the table below:

At 1 March 2019
Exercised during the year
Release of irrevocable commitment – share buyback
Shares purchased – share buyback scheme (see Note 27)
Shares cancelled (Note 27)
Transferred

AT 27 FEBRUARY 2020
Exercised during the year

AT 25 FEBRUARY 2021

Treasury shares held by 
Whitbread PLC

ESOT shares held

million 

£m

million 

 15.6 
 – 
 – 
 6.5 
 (9.0)
 (0.7)

 12.5 
–
12.5

 677.2 
 – 
 (330.1)
 315.8 
 (140.2)
 (8.2)

 514.5 
–
514.5

0.5 
 (0.2)
 – 
 – 
 – 
 0.7

 1.0 
(0.6)
0.4

£m

 7.6 
 (3.3)
 – 
 – 
 – 
 8.2

 12.5 
(6.7)
5.8

Following the completion of the sale of Costa Limited on 3 January 2019, the Group announced its intention to start a share 
buyback programme to return £500.0m to shareholders. As at 1 March 2019, the Group had purchased shares with an 
aggregate cost of £169.9m and recognised an irrevocable commitment for the remaining £330.1m. During the year ended 
27 February 2020, the Group purchased 6.5m ordinary shares at an average price of £48.00 per share and an aggregate cost 
of £315.8m including transaction costs of £3.1m under the share buyback programme. The remaining £14.3m, representing the 
difference between the announced programme and the value repurchased, was released to other reserves.

Merger reserve
The merger reserve arose as a consequence of the merger in 2000/01 of Whitbread Group PLC and Whitbread PLC.

Hedging reserve
The hedging reserve records movements for effective cash flow hedges measured at fair value.

29 ANALYSIS OF CASH FLOWS GIVEN IN THE CASH FLOW STATEMENT 

(Loss)/profit for the period
Adjustments for:
  Tax (credit)/expense
  Net finance costs (Note 8)
  Share of loss from joint ventures
  Depreciation and amortisation
  Share-based payments
Impairments (Note 15)

  (Gains)/losses on disposals, property and other provisions
  Timing difference on insurance receipts
  Other non-cash items

CASH (USED IN)/GENERATED FROM OPERATIONS BEFORE WORKING CAPITAL C
Decrease in inventories
Decrease/(increase) in trade and other receivables
Decrease in trade and other payables

CASH (USED IN)/GENERATED FROM OPERATIONS

2021
£m

(906.5)

(100.9)
168.3
7.7
300.2
12.7
356.2
(5.0)
14.0
26.1
(127.2)
1.5
27.8
(129.1)
(227.0)

2020 
£m

217.9

62.1
128.5
2.5
268.8
11.6
59.9
9.3
(14.0)
3.8
750.4
0.9
(4.1) 
(60.8) 
 686.4 

Other non-cash items includes an inflow of £12.4m (2020: £nil) representing the write off of a deposit paid in relation to an 
acquisition (see Note 6), an inflow of £9.2m (2020: £0.7m) as a result of net provision movements and an inflow of £3.8m 
(2020: £2.2m) representing non-cash pension scheme administration costs. 

179

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information 
30 CONTINGENT LIABILITIES 

There are no contingent liabilities to be disclosed in the year ended 25 February 2021 (2020: none).

31 SHARE-BASED PAYMENT PLANS

Long Term Incentive Plan (LTIP)
The LTIP awards shares to directors and senior executives of the Group. Vesting of all shares under the scheme will depend on 
continued employment and meeting earnings per share (EPS) and return on capital employed (ROCE) performance targets 
over a three-year period (the vesting period). Details of the performance targets for the LTIP awards can be seen in the 
remuneration report on pages 88 to 108. The awards are settled in equity once exercised.

Deferred equity awards
Awards are made under the Whitbread Leadership Group Incentive Scheme implemented during 2004/05. The awards are 
not subject to performance conditions and will vest in full on the release date subject to continued employment at that date. 
If the director or senior executive of the Group ceases to be an employee of Whitbread prior to the release date, normally 
three years after the award, by reason of redundancy, retirement, death, injury, ill health, disability or some other reason 
considered to be appropriate by the Remuneration Committee, the awards will be released in full. If employment ceases for 
any other reason, the proportion of awards which vest depends upon the year in which the award was made and the date that 
employment ceased. If employment ceases in the first year after an award is made, none of the awards vest, between the first 
and second anniversary, 25% vests and between the second and third anniversary, 50% vests. The awards are settled in equity 
once exercised.

Performance Share Plan
The Performance Share Plan (PSP) is a one-off award incentivising the executive directors on the separation of Costa from 
the Whitbread Group and replaced the 2018 and 2019 LTIP awards for the executive directors. Vesting of the awards under the 
scheme was triggered by completion of the separation of Costa from Whitbread and dependent on continued employment 
and meeting return on capital employed (ROCE), Total Shareholder Return (TSR) and Strategic Objectives performance 
targets. The vested award is subject to a two-year holding period and then settled in equity once exercised.

R&R Scheme
The R&R Scheme enables Whitbread to make share awards periodically on a flexible basis. There are typically no performance 
conditions but these can be imposed by Whitbread at time of grant. In 2018 a one-off award was made to Whitbread’s senior 
leaders (excluding executive directors) vesting in two tranches (March 2020 and March 2021). During the year, 187,781 awards 
previously made to employees under the Restricted Share Plan were replaced by 187,781 awards under the R&R scheme. 
The awards issued are subject to being in employment at date of vesting with no performance conditions. If employment at 
Whitbread ceases prior to the vesting date by reason of resignation or terminated for cause, all unvested shares will lapse. 
If employment ceases for any other reason, any vesting will be at the discretion of the CEO and if granted will be on a pro-rated 
basis to the leaving date. The awards are settled in equity once exercised.

Restricted Share Plan
At the general meeting held on 6 December 2019, it was agreed that the Restricted Share Plan would replace the Long-Term 
Incentive Plan. Vesting of all shares under the scheme will depend on continued employment and meeting earnings per share 
(EPS) and return on capital employed (ROCE) underpin targets over a period of at least three years. After vesting there is an 
additional holding period such that the underpin measurement period and holding period is at least five years. The awards are 
settled in equity once exercised. During the year ended 27 February 2020, 97,939 awards previously made to employees under 
the LTIP were replaced with 69,191 awards under the Restricted Share Plan. 

180

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED31 SHARE-BASED PAYMENT PLANS CONTINUED
Movements in the number of share awards are as follows:

52 WEEKS TO 25 FEBRUARY 2021
Long Term Incentive Plan
Deferred equity awards
Performance Share Plan 
R&R Scheme
Restricted Share Plan

52 WEEKS TO 27 FEBRUARY 2020
Long Term Incentive Plan
Deferred equity awards
Performance Share Plan 
R&R Scheme
Restricted Share Plan

Outstanding 
at the 
beginning 
of the year 

Granted 
during the
year1

Replaced 
during the 
year

Exercised 
during the 
year 

Expired 
during the 
year 

Outstanding 
at the end 
of the year 

Exercisable 
at the end 
of the year

342,422
178,210
162,627
234,035
69,191
986,485

36,848
151,615
31,228
352,824
239,533
812,048

–
–
–
187,781
(187,781)
–

(84,094) (145,488)
(6,248)
(81,417)
–
(193,855)
(13,135)
(108,654)
(14,256)
–
(468,020)

149,688
242,160
–
652,851
106,687
(179,127) 1,151,386

61,472
9,627
–
22,135
–
93,234

Outstanding 
at the 
beginning of 
the year 

 635,923 
 219,977 
 162,627 
 337,533 
 – 
 1,356,060 

Granted 
during the 
year 

 105,736 
 55,857 
 – 
 3,195 
 – 
 164,788 

Replaced 
during the 
year

Exercised 
during the 
year 

Expired 
during the 
year 

Outstanding 
at the end of 
the year 

Exercisable 
at the end of 
the year

 (54,621)  (246,677)
 (97,939)
 (2,693)
 (94,931)
 – 
 – 
 – 
 – 
 (37,635)
 (69,058)
 – 
 – 
 – 
 69,191 
 (28,748)  (218,610)  (287,005)

 342,422 
 178,210 
 162,627 
 234,035 
 69,191 
 986,485 

 54,067 
 54,561 
 162,627 
 86,600 
 – 
 357,855 

1  Awards granted during the year includes an adjustment of 138,563 shares as a result of the bonus factor of the rights issue which completed in June 2020.

Employee Sharesave scheme
The employee Sharesave scheme is open to all employees and provides for a purchase price equal to the market price on the 
day preceding the date of invitation, with a 20% discount. The shares can be purchased over the six-month period following the 
third or fifth anniversary of the commencement date, depending on the length chosen by the employee.

The weighted average exercise price (WAEP) of movements in the number of share awards are as follows: 

Outstanding at the beginning of the year 
Granted during the year1
Exercised during the year 
Expired during the year 
Outstanding at the end of the year 
Exercisable at the year-end

2020/21

2019/20

Options

775,294
783,707
(111,796)
(307,230)
1,139,975
101,400

WAEP £ per 
share

Options

WAEP £ per 
share

32.25
25.68
25.37
27.53
26.59
27.23

 1,059,297 
 305,458 
 (308,211)
(281,250)
775,294
64,335

 31.81 
 32.48 
 30.99 
32.24
32.25
30.33

1  Awards granted during the year includes an adjustment of 115,724 shares as a result of the bonus factor of the rights issue which completed in June 2020.

Outstanding options to purchase ordinary shares of 76.80p between 2021 and 2026 are exercisable at prices between £25.27 
and £33.22 per share (2020: between 2020 and 2025 at prices between £29.42 and £38.66). The weighted average share price 
at the date of exercise for options exercised during the year was £25.94 (2020: £46.20).

The weighted average contractual life of the share options outstanding as at 25 February 2021 is between two and three years.

181

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information31 SHARE-BASED PAYMENT PLANS CONTINUED
The following table lists the inputs to the model used for the years ended 25 February 2021 and 27 February 2020:

Exercise 
price
£

Price at 
grant date 
£

Expected 
term
Years 

Expected 
dividend 
yield
%

Expected 
volatility
% 

Risk-free 
rate % 

–
–
–
–
–
–
25.33
32.49
25.33
32.49

48.54
23.63
48.54
31.60
31.60
23.63
31.38
46.01
31.38
46.01

3.00
3.00
3.00
2.00
3.00
3.00
3.25
3.25
5.25
5.25

2.0
0.25
2.0
–
0.75
0.25
0.75
2.0
1.25
2.0

N/A
N/A
N/A
N/A
N/A
N/A
45.0
25.0
45.0
25.0

N/A
N/A
N/A
N/A
N/A
N/A
0.02
0.49
(0.08)
0.50

Grant date 

01.03.2019
01.03.2020
01.03.2019
17.12.2020
17.12.2020
01.03.2020
23.12.2020
29.11.2019
23.12.2020
29.11.2019

Vesting 
conditions
Non–market1,2,3
Service3
Service3
Service3
Service3
Non–market1,3,4
Service3
Service3
Service3
Service3

LTIP awards
Deferred equity awards

R&R awards – 2 years
R&R awards – 3 years
Restricted share plan 
SAYE – 3 years

SAYE – 5 years

1  Return on capital employed.

2   Earnings per share.

3   Employment service.

4   Lease adjusted net debt.

The fair value of share options granted is estimated as at the date of grant using a stochastic model, taking into account the 
terms and conditions upon which the options were granted.

Expected volatility reflects the assumption that historical volatility is indicative of future trends, which may not necessarily be 
the actual outcome. The risk-free rate is the rate of interest obtainable from Government securities over the expected life of the 
equity incentive. The expected dividend yield is calculated on the basis of publicly available information at the time of the grant 
date which, in most cases, is the historic dividend yield. No other features relating to the granting of options were incorporated 
into the measurement of fair value.

Employee share ownership trust (ESOT)
The Company funds an ESOT to enable it to acquire and hold shares for the LTIP. The ESOT held 0.4m shares at 25 February 
2021 (2020: 1.0m). All dividends on the shares in the ESOT are waived by the Trustee.

TOTAL CHARGED TO THE CONSOLIDATED INCOME STATEMENT FOR ALL SCHEMES
Long Term Incentive Plan
Deferred equity 
Performance Share Plan
R&R Scheme
Restricted Share Plan
Employee Sharesave scheme 

EQUITY-SETTLED

2020/21 
£m

2019/20
£m

0.7
2.7
0.1
4.7
0.1
4.4
12.7

 1.7 
 2.5 
 (0.1)
 3.2
1.0 
3.3 
11.6 

Accrued share-based payments in the consolidated statement of changes in equity includes £1.3m relating to shares issued to 
satisfy the prior year annual incentive scheme. 

32 RETIREMENT BENEFITS

Defined contribution schemes
The Group operates a contracted-in defined contribution scheme under the Whitbread Group Pension Fund. Contributions  
by both employees and Group companies are held in externally invested, trustee-administered funds.

The Group contributes a specified percentage of earnings for members of the above defined contribution scheme, and 
thereafter has no further obligations in relation to the scheme. The total cost charged to the consolidated income statement 
in relation to the defined contribution scheme in the year was £10.8m (2019/20: £11.0m). At the year-end, the Group owed 
outstanding contributions of £1.7m (2020: £2.5m) in respect of the defined contribution scheme.

At the year-end, 20,985 employees (2020: 24,051) were active members of the scheme, which also had 48,152 deferred 
members (2020: 45,485).

182

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED32 RETIREMENT BENEFITS CONTINUED

Defined benefit scheme
The defined benefit (final salary) section of the principal Group pension scheme, the Whitbread Group Pension Fund, was 
closed to new members on 31 December 2001 and to future accrual on 31 December 2009. The Whitbread Group Pension 
Fund is set up under UK trust law, registered with Her Majesty’s Revenue and Customs and regulated by the Pensions 
Regulator. The Whitbread Group Pension Fund is governed by a corporate Trustee which operates the scheme in accordance 
with the requirements of UK pensions legislation.

At the year-end, the scheme had no active members (2020: nil), 19,243 deferred pensioners (2020: 19,853) and 16,145 pensions 
in payment (2020: 16,371).

The surplus recognised in the consolidated balance sheet in respect of the defined benefit pension scheme is the fair value 
of the plan assets less the present value of the defined benefit obligation at the end of the reporting period. The IAS 19 
pension cost relating to the defined benefit section of the Whitbread Group Pension Fund is assessed in accordance with 
actuarial advice from, and calculations provided by, Lane Clark & Peacock, using the projected unit credit method. The present 
value of the defined benefit obligation is determined by discounting the estimated future cash outflows using interest rates 
of high quality corporate bonds that have terms to maturity approximating to the terms of the related pension obligation. 
Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited 
to equity in other comprehensive income in the period in which they arise. As the scheme is closed to future accrual, there is no 
future service cost.

The surplus has been recognised as, under the governing documentation of the Whitbread Group Pension Fund, the Group has 
an unconditional right to receive a refund, assuming the gradual settlement of the scheme liabilities over time until all members 
and their dependants have either died or left the scheme, in accordance with the provisions of IFRIC 14 IAS 19 – The Limit on 
a Defined Benefit Asset, Minimum Funding Requirements and their Interaction.

The weighted average duration of the defined benefit plan obligation at the end of the reporting period is 17.0 years 
(2020: 18.0 years).

Funding
Expected contributions to be made in the next reporting period total £13.7m (2019/20: £13.3m). In 2020/21, contributions were 
£13.0m with £2.7m from the employer, £10.2m from Moorgate Scottish Limited Partnership (SLP) and £0.1m of benefits settled 
by the Group in relation to an unfunded scheme (2019/20: £286.5m, with £276.4m from the employer, £10.0m from Moorgate 
SLP and £0.1m of benefits settled by the Group in relation to an unfunded scheme). In addition, Whitbread paid £1.8m 
(2019/20: £1.9m) of investment manager expenses.

A scheme specific actuarial valuation for the purpose of determining the level of cash contributions to be paid into the 
Whitbread Group Pension Fund was undertaken as at 31 March 2017 by Willis Towers Watson Ltd using the projected unit 
credit method. The valuation showed a deficit of assets relative to technical provisions of £450.0m (31 March 2014: deficit 
of £564.0m). A deficit recovery plan and some protection whilst the scheme remained in deficit had been agreed with the 
Trustee. On completion of the sale of Costa Limited, the Group paid the Pension Scheme a cash contribution of £381.0m 
following which there are no ongoing deficit recovery contributions, Costa Limited was released from its obligations to the 
Pension Scheme and new protections were agreed by the Group and Trustee.

A scheme specific actuarial valuation of the scheme as at 31 March 2020 is currently being carried out and is expected to be 
completed by June 2021.

In 2019, as part of the funding arrangement related to the sale of Costa Limited, two previous charges were released and 
replaced with a consolidated charge in favour of Whitbread Pension Trustees securing properties totalling £450.0m that 
would have reduced to £408.0m following completion of the 2020 actuarial valuation. In May 2020, the Group agreed with 
the Trustee covenant waivers for the defined benefit pension scheme covering the period to March 2022. As a condition 
of receiving these waivers, the charge was increased to £500.0m for the duration of the waiver and two further properties 
were added to the charge. Following the end of the waiver period, the charge will revert to £450.0m and remain at that level. 
The charge secures the obligations of various Group companies to make payments to the scheme.

The Group has received covenant waivers in relation to the defined benefit pension scheme and therefore the covenants 
will next be tested at 3 March 2022. Under the terms of the waiver, the Group is required to maintain £400.0m cash and/or 
headroom under undrawn committed bank facilities and total net debt must not exceed £2.0bn. In the event the Group would 
fail to meet the covenant test as at 3 March 2022 , a further variable payment, based upon the prevailing market conditions 
at the time of calculation, would need to be made into the Group’s pension scheme. The scenario in which this could apply is 
outlined in the Going concern Note 2.

183

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information32 RETIREMENT BENEFITS CONTINUED

Investment in Moorgate SLP
The Pension Scheme will receive a share of the income, profits and a variable capital payment from its investment in Moorgate 
SLP, which was established by the Group in the year ended 4 March 2010 (the share in profits is accounted for by the Group 
as contributions when paid). The partnership interests in Moorgate SLP are held by the Group, the general partner and by the 
Pension Scheme. 

Moorgate SLP holds an investment in a further partnership, Farringdon Scottish Partnership (SP), which was also established 
by the Group during 2009/10. Property assets with a market value of £221.0m were transferred from other Group companies 
to Farringdon SP and leased back to Whitbread Group PLC and Premier Inn Hotels Limited. The Group retains control over 
these properties, including the flexibility to substitute alternative properties. However, the Trustee has first charge over the 
property portfolio and certain other assets with an aggregate value of £228.0m which is included in the charge of £500.0m 
above. The Group retains control over both partnerships and, as such, they are fully consolidated in these consolidated 
financial statements.

The Pension Scheme is a partner in Moorgate SLP and, as such, is entitled to an annual share of the profits of the partnership 
over the next four years. At the end of this period, the partnership capital allocated to the Pension Scheme partner will, 
depending on the funding position of the Pension Scheme at that time, be transferred in cash to the Pension Scheme up to 
a value of £150.0m.

Under IAS 19, the investment held by the Pension Scheme in Moorgate SLP, a consolidated entity, does not represent a plan 
asset for the purposes of the consolidated financial statements. Accordingly, the pension surplus position in these consolidated 
financial statements does not reflect the £162.4m (2020: £162.4m) investment in Moorgate SLP held by the Pension Scheme.

Risks
Through its defined benefit scheme, the Group is exposed to a number of risks in relation to the IAS 19 surplus, the most 
significant of which are detailed below:

Risk

Description

MARKET VOLATILITY

INFLATIONARY RISK

ACCOUNTING 
ASSUMPTIONS

The value of the defined benefit obligation is linked to AA-rated
corporate bonds whilst the Scheme invests in a number of 
different asset classes (including those denominated in foreign 
currencies). These assets include equities, gilts, non-corporate 
credit and cash. This exposes the Group to risks including those 
relating to interest rates, equity markets, foreign exchange and 
climate change. As a result, any change in market conditions 
which impacts the value of the Scheme’s assets or the interest 
rate on AA-rated corporate bonds will lead to volatility in the 
Group’s net pension liability on the balance sheet, pension 
expense in the income statement and re-measurement of 
movements in other comprehensive income. 
There is the potential for a period of heightened market 
volatility due to the economic impact of the COVID-19 
pandemic and Brexit.
Due to the link between the scheme obligation and inflation, 
an increase in the expected future rate of inflation will lead 
to higher scheme liabilities, although this is mitigated by the 
Scheme holding inflation-linked assets which aim to match the 
increase in liabilities. 
The defined benefit obligation is calculated by projecting the 
future cash flows of the scheme for many years into the future. 
Consequently, the assumptions used can have a significant 
impact on the balance sheet position and income statement 
charge. In practice, future scheme experience may not be in line 
with the assumptions adopted. For example, an increase in the 
life expectancy of members would increase scheme liabilities. 

Principal impact on assets and 
obligation reconciliations

Return on plan assets

Actuarial movements in 
financial assumptions

Actuarial movements in 
financial assumptions

Discount rate: interest income 
on scheme assets and cost 
on liabilities

Mortality: actuarial movements 
in demographic assumptions

Actuarial movements in 
financial assumptions

184

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED32 RETIREMENT BENEFITS CONTINUED

The principal assumptions used by the independent qualified actuaries in updating the most recent valuation carried out as at 
31 March 2017 of the UK scheme to 25 February 2021 for IAS 19 Employee Benefits purposes were:

Pre-April 2006 rate of increase in pensions in payment
Post-April 2006 rate of increase in pensions in payment
Pension increases in deferment
Discount rate 
Inflation assumption 

At 
25 February 
2021
%

At 
27 February 
2020
%

3.10
2.20
3.10
1.90
3.20

2.80
2.00
2.80
1.60
2.90

The mortality assumptions are based on standard mortality tables which allow for future mortality improvements. 
The assumptions are that a member currently aged 65 will live on average for a further 20.5 years (2020: 20.8 years) if they 
are male and for a further 23.1 years (2020: 23.3 years) if they are female. For a member who retires in 2041 at age 65, the 
assumptions are that they will live on average for a further 21.5 years (2020: 21.9 years) after retirement if they are male and 
for a further 24.3 years (2020: 24.5 years) after retirement if they are female.

The amounts recognised in the consolidated income statement in respect of the defined benefit scheme are as follows:

Net interest on net defined benefit surplus
Administrative expense
Past service cost (GMP equalisation reserve)

TOTAL EXPENSE/(INCOME) RECOGNISED IN THE CONSOLIDATED INCOME STATEMENT  
(GROSS OF DEFERRED TAX)

Amounts recognised in operating costs for past service costs or curtailment are £1.1m (2020: £nil).

The amounts taken to the consolidated statement of comprehensive income are as follows:

Actuarial (gains)/losses
Return on plan assets lower/(greater) than discount rate

RE-MEASUREMENT EFFECTS RECOGNISED IN OTHER COMPREHENSIVE INCOME

The amounts recognised in the consolidated balance sheet are as follows:

Present value of defined benefit obligation
Fair value of scheme assets 

SURPLUS RECOGNISED IN THE CONSOLIDATED BALANCE SHEET 

Changes in the present value of the defined benefit obligation are as follows:

Opening defined benefit obligation 
Interest cost 
Past service cost to recognise additional liability in respect of guaranteed minimum pensions
Re-measurement due to:
  Changes in financial assumptions
  Changes in demographic assumptions
  Experience adjustments
Benefits paid 
Benefits settled by the Group in relation to an unfunded pension scheme1

CLOSING DEFINED BENEFIT OBLIGATION 

2020/21
£m

2019/20
£m

(3.0)
2.7
1.1

 (4.0)
2.2
 – 

0.8

 (1.8)

2020/21
£m

(130.2)
146.5
16.3

2019/20
£m

 389.6 
 (409.3)
 (19.7)

2021
£m

2020
£m
(2,804.3)  (2,992.7)
 3,183.0 
2,992.3
 190.3 
188.0

2020/21
£m

2,992.7
48.7
1.1

30.5
(70.6)
(90.1)
(107.9)
(0.1)
2,804.3

2019/20
£m

 2,643.2 
 67.4 
 – 

 401.9 
 – 
 (12.3)
 (107.4)
 (0.1)
 2,992.7 

185

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information32 RETIREMENT BENEFITS CONTINUED
Changes in the fair value of the scheme assets are as follows:

Opening fair value of scheme assets 
Interest income on scheme assets
Return on plan assets (lower)/greater than discount rate2
Contributions from employer1
Additional contributions from Moorgate SLP1
Investment manager expenses paid by the employer1
Benefits paid 
Administrative expenses 

CLOSING FAIR VALUE OF SCHEME ASSETS 

The major categories of plan assets are as follows:

2020/21
£m

3,183.0
51.7
(146.5)
2.7
10.2
1.8
(107.9)
(2.7)
2,992.3

2019/20
£m

 2,523.6 
 71.4 
 409.3 
 276.4 
 10.0 
 1.9 
 (107.4)
 (2.2)
 3,183.0 

Equities
Alternative assets
Bonds
Private markets
Liability driven Investments3
Cash and other4

2021

Quoted 
and pooled
£m

Unquoted
£m

75.5
200.7
196.5
–
2,060.5
50.9
2,584.1

–
–
5.1
403.1
–
–
408.2

Total
£m

75.5
200.7
201.6
403.1
2,060.5
50.9
2,992.3

2020

Quoted and 
pooled
£m

Unquoted
£m

 125.4 
 340.0 
 205.3 
 0.1 
 2,122.6 
39.0
 2,832.4 

 – 
 – 
7.2
 343.4 
 – 
 – 
350.6

Total
£m

125.4
 340.0 
212.5
343.5
2,122.6
39.0
3,183.0

1   The total of these items equals the cash paid by the Group as per the consolidated cash flow statement. ‘Contributions from employer’ include:

   – Company deficit contributions;

– Company contributions towards an augmentation; and

– contributions to cover administration expenses.

2   Includes cost of managing fund assets.

3  Liability driven investments includes UK fixed and index-linked gilts, repurchase agreements and reverse repurchase agreements, interest rate and inflation (RPI) swaps, 

gilt futures and cash.

4  Other primarily relates to assets held in respect of cash and net current assets.

The assumptions in relation to discount rate, mortality and inflation have a significant effect on the measurement of scheme 
liabilities. The following table shows the sensitivity of the valuation to changes in these assumptions:

DISCOUNT RATE
1.00% increase to discount rate
1.00% decrease to discount rate

INFLATION
0.25% increase to inflation rate
0.25% decrease to inflation rate

LIFE EXPECTANCY
Additional one-year increase to life expectancy

(Increase)/decrease 
in liability

2021
£m

2020
£m

421.0
(546.0)

 467.0
 (610.0)

(92.0)
90.0

 (101.0)
 98.0 

(130.0)

 (102.0)

The above sensitivity analyses are based on a change in an assumption whilst holding all other assumptions constant. 
In practice, this is unlikely to occur and changes in some of the assumptions may be correlated. When calculating the sensitivity 
of the defined benefit obligation to significant actuarial assumptions, the same method (projected unit credit method) has 
been applied as when calculating the pension liability recognised within the consolidated balance sheet. The methods and 
types of assumptions did not change.

186

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
 
33 RELATED PARTY DISCLOSURE

The Group consists of a parent company, Whitbread PLC, incorporated in the UK, and a number of subsidiaries and joint 
ventures held directly and indirectly by Whitbread PLC, which operate and are incorporated around the world. Note 9 to the 
Company’s separate financial statements lists details of the interests in subsidiaries and related undertakings.

The Group holds 6% as a general partnership interest in Moorgate Scottish Limited Partnership (SLP) with Whitbread Pension 
Trustees holding the balance as a limited partner. Moorgate SLP holds a 67.8% investment in a further partnership, Farringdon 
Scottish Partnership (SP), which was established by the Group to hold property assets. The remaining 32.2% interest in 
Farringdon SP is owned by the Group. The partnerships were set up in 2009/10 as part of a transaction with Whitbread 
Pension Trustees and the Group retains control over both partnerships and, as such, they are fully consolidated in these 
consolidated financial statements. Further details can be found in Note 32.

Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other subsidiaries are held directly and 
indirectly by Whitbread Group PLC.

RELATED PARTY TRANSACTIONS
Sales to a related party
Purchases from a related party
Amounts owed by related party
Amounts owed to related party

Joint ventures
For details of the Group’s investments in and loans to joint ventures, see Note 16.

Compensation of key management personnel (including directors):

Short-term employee benefits 
Post-employment benefits 
Share-based payments 

2020/21 
Joint 
ventures
£m

2019/20 
Joint 
ventures
£m

0.1
–
–
–

 0.1 
0.1
0.1
0.1

2020/21
£m

2019/20
£m

6.2
–
5.1
11.3

7.4
 – 
 4.8 
 12.2 

Terms and conditions of transactions with related parties
Sales to, and purchases from, related parties are made at normal market prices. Outstanding balances at year-end are 
unsecured and settlement occurs in cash. There have been no guarantees provided, or received, for any related party 
receivables. No adjustment for expected credit loss relating to amounts owed by related parties has been made (2020: £nil). 
An assessment is undertaken, each financial year, through examining the financial position of the related parties and the market 
in which the related parties operate.

Transactions with other related parties
Details of transactions with directors are detailed in Note 7.

187

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information34 EVENTS AFTER THE BALANCE SHEET DATE

Lockdown restrictions
As at the year-end, all of the Group’s restaurants were closed and although the majority of the Group’s hotels were open, they 
were restricted to use by business customers only in line with the Government’s roadmap for easing restrictions in the UK and 
similar restrictions in Germany. On 12 April 2021, the Group opened 65 restaurants where there is capacity for outdoor dining. 
The Group expects to continue reopening in line with the roadmap meaning the majority of the Group’s restaurants will be 
opened on 17 May and its UK hotels will open to leisure customers. 

On 13 April 2021, the German parliament announced changes to the Infection Protection Act to further control the COVID-19 
pandemic across the country. The change legally obligates consistent action across all states where infection rates exceed set 
levels and will apply until 30 June 2021. This change is likely to lengthen the closure of the Group’s German sites.

Financing 
As set out in Note 20, the Group provided an early repayment notice to holders of its US private placement loan notes. 
On 26 March 2021, the Group repaid these loan notes and settled the associated hedge relationships resulting in total cash 
outflows of £221.2m. 

As at 22 March 2021, the Group had not drawn down the Covid Corporate Financing Facility (CCFF) and as a result this 
facility expired. 

Government support 
On 4 March 2021, the German Government removed a restriction in place on the Bridge Aid scheme which allowed the Group 
to make a grant claim under this scheme. This change is a non-adjusting post balance sheet event. As a result, the Group 
expects to make claims of £10.4m which will be recognised in FY22 relating to the period from January 2021 to June 2021 
(see Note 9).

The UK Government announced a number of support measures in its Budget of 3 March 2021. These included the following: 

 › An extension of Business Rates Relief in England to 30 June 2021.

 › An extension of the Coronavirus Job Retention Scheme to 30 September 2021.

 › A Restart Grant scheme for the hospitality and accommodation sector allowing the Group to claim up to £18,000 per site 

restricted by State Aid allowances. 

 › An extension of reduced VAT rates. As a result, for the period from 15 July 2020 to 30 September 2021, the Group’s sales of 
accommodation, food and beverage (excluding alcohol) will be charged at 5% VAT. A new reduced rate of 12.5% will then be 
introduced which will end on 31 March 2022.

 › An increase in the main rate of UK corporation tax to 25% with effect from 1 April 2023. 

188

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED35 BUSINESS COMBINATIONS

Acquisition in 2020/21 – Foremost Hospitality Hiex GmbH
On 28 February 2020, the Group acquired 100% of the share capital of Foremost Hospitality Hiex GmbH for consideration of 
£225.8m. The acquisition consists of 13 trading hotels which have been rebranded to Premier Inn as well as the leasehold for 
a further six pipeline sites. The transaction forms part of the Group’s strategic priority of international growth.

Trading hotel leases
The Group has recognised right-of-use assets and lease liabilities in relation to the 13 hotels which have been rebranded.

Lease liabilities are recognised at the present value of future lease payments, using assumptions consistent with those of new 
leases. Right-of-use assets have been valued at an amount equal to the lease liability as the lease arrangements are considered 
to be at market rates.

Pipeline hotel leases
Three of the pipeline sites are open and will continue to be operated by a third party. The Group has acquired the headlease for 
these sites and is subleasing them for a period of up to two years. The Group has recognised investment property and lease 
liabilities in relation to these sites. Upon expiration of the sublease, the Group will take over the operations of these sites and the 
investment property will be transferred to right-of-use assets.

The remaining three pipeline sites are still undergoing development with lease commencement tied to the completion of 
this work. The Group has committed cash outflows in relation to lease payments for the sites in development of £76.3m. 
Once development is complete and the sites are open, the Group will recognise the related lease liability and right-of-use assets.

Contingent consideration 
Contingent consideration has been recognised at the date of acquisition and will be paid in instalments when the Group 
takes control of the operations of the pipeline hotels. The amount payable of £62.6m is fixed and becomes payable once 
development of the site is complete and the site has been handed over to the Group. The fair value is calculated by discounting 
the future payments from their expected handover date using a risk adjusted discount rate.

CONSIDERATION TRANSFERRED
Cash 
Deferred consideration
Contingent consideration 

TOTAL CONSIDERATION

FAIR VALUE OF NET ASSETS ACQUIRED
Property, plant and equipment
Investment property
Right-of-use assets
Trade and other receivables
Cash and cash equivalents

TOTAL ASSETS ACQUIRED 
Trade and other payables
Deferred tax liabilities 
Lease liabilities 

TOTAL LIABILITIES ACQUIRED

NET IDENTIFIABLE ASSETS ACQUIRED AT FAIR VALUE
Goodwill arising on acquisition

PURCHASE CONSIDERATION TRANSFERRED 

£m

 169.5 
 (0.6)
 56.9 
 225.8 

6.0
51.9
193.3
0.5
1.4
253.1
 (2.8)
 (3.5)
 (245.2)
 (251.5)

1.6
224.2
225.8

The goodwill acquired in the above transactions comprises certain intangible assets that cannot be separately identified. 
This includes the skills and experience of the assembled workforce and the future growth opportunities the business 
provides to the Group’s operations. None of the goodwill recognised is expected to be deductible for income tax purposes. 
Subsequent to the acquisition, an impairment of the goodwill arising on acquisition has been recorded (see Note 15).

From the date of acquisition, the acquiree has contributed £6.3m of revenue and £26.8m of loss before tax.

189

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information 
35 BUSINESS COMBINATIONS CONTINUED

Asset acquisition in 2020/21 – 13 hotels from Centro Hotel Group
On 1 December 2020, the Group completed the acquisition of 13 hotels from the Centro Hotel Group. The transaction has been 
accounted for as an asset acquisition under IFRS 3 Business Combinations as the fair value of the assets is concentrated in 
a single group of similar assets. The transaction consists of six open hotels and seven pipeline hotels which are due to open 
between 2021 and 2023. On acquisition, the Group has recognised right-of-use assets of £84.9m and lease liabilities of £77.2m 
in relation to the open hotels. The Group has also committed to lease commitments of £202.4m in relation to the pipeline 
hotels. Contingent consideration of £1.9m will become payable once handover of the pipeline sites is complete. 

Acquisition in 2019/20 – Acom Hotelbetriebs- und Verwaltungs GmbH
On 17 September 2019, the Group acquired 100% of the share capital of Acom Hotelbetriebs- und Verwaltungs GmbH from 
a private individual operating under the brand ‘Acomhotel’ for consideration of £27.4m. The acquisition consisted of two 
leasehold hotels that were open and trading and a further leasehold hotel which has opened during 2020/21. The acquisition 
includes the right to purchase the freehold for two of the sites in six and 12 years respectively. The transaction forms part of the 
Group’s strategic priority of international growth.

CONSIDERATION TRANSFERRED 
Cash 
Deferred consideration
Contingent consideration

TOTAL CONSIDERATION

£m

 22.8 
 0.2 
 4.4 
27.4

The contingent consideration became payable on completion of the construction of the remaining leasehold site and was paid 
during the year.

FAIR VALUE OF NET ASSETS ACQUIRED
Property, plant and equipment
Right-of-use assets
Inventories
Trade and other receivables
Cash and cash equivalents

TOTAL ASSETS ACQUIRED 
Trade and other payables
Lease liabilities 
Deferred tax liabilities

TOTAL LIABILITIES ACQUIRED
NET IDENTIFIABLE ASSETS ACQUIRED AT FAIR VALUE
Goodwill arising on acquisition

PURCHASE CONSIDERATION TRANSFERRED 

£m

 0.6 
 45.8 
 0.1 
 0.7 
 0.5 
47.7
 (0.6)
 (14.8)
 (4.9)
 (20.3)
27.4
–
27.4

190

Whitbread Annual Report and Accounts 2020/21NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED 
Whitbread PLC 
Company accounts 2020/21

Contents

192
193
194

Company balance sheet
Company statement of changes in equity
Notes to the Company financial statements

191

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationCompany balance sheet

At 25 February 2021 
Company number 04120344

FIXED ASSETS
Investment in subsidiaries 

TOTAL NON-CURRENT ASSETS 

CURRENT ASSETS
Debtors: amounts falling due within one year 
Debtors: amounts falling due after more than one year 

CURRENT LIABILITIES
Creditors: amounts falling due within one year

NET CURRENT ASSETS
NET ASSETS

CAPITAL AND RESERVES
Share capital 
Share premium
Capital redemption reserve
Retained earnings
Treasury reserve

SHAREHOLDERS’ FUNDS 

25 February 
2021
£m

27 February 
2020 
£m

Notes

3

4
4

5

6
7
7
7
7

2,426.4
2,426.4

2,412.4
2,412.4

–
1,265.1
1,265.1

253.0
–
253.0

(11.5)
(11.5)
1,253.6
3,680.0

 (6.2)
 (6.2)
246.8
2,659.2

164.7
1,022.9
50.2
2,962.5
(520.3)
3,680.0

 112.9
90.8
50.2 
2,932.3
(527.0)
2,659.2

The profit and loss account of the parent company is omitted from the Company’s accounts by virtue of the exemption granted 
by section 408 of the Companies Act 2006. The profit generated in the year for ordinary shareholders, and included in the 
financial statements of the parent company, amounted to £22.9m (2019/20: £2,742.0m).

ALISON BRITTAIN CHIEF EXECUTIVE

NICHOLAS CADBURY FINANCE DIRECTOR

26 April 2021

192

Whitbread Annual Report and Accounts 2020/21 
Company statement of changes in equity

Year ended 25 February 2021

At 1 March 2019

Profit for the year
Total comprehensive income

Ordinary shares issued on exercise of employee share options
Accrued share–based payments
Loss on ESOT shares issued
Equity dividends
Release of irrevocable commitment – share buyback
Shares purchased in share buyback
Shares purchased under tender offer 
Shares cancelled

AT 27 FEBRUARY 2020

Profit for the year

TOTAL COMPREHENSIVE INCOME

Ordinary shares issued on exercise of employee share options
Ordinary shares issued on rights issue1
Loss on ESOT shares issued
Accrued share–based payments

Share 
capital 
(Note 6)
£m

 150.6 

Share 
premium 
(Note 7)
£m

Capital 
redemption 
reserve 
(Note 7)
£m

Retained 
earnings 
(Note 7)
£m

Treasury 
reserve 
(Note 7)
£m

Total
£m

 81.5 

 12.3 

 2,494.7 

 (684.8)

 2,054.3 

 – 
 – 

 0.2 
 – 
 – 
 – 
 – 
 – 
 (31.0)
 (6.9)

112.9

–

–

0.1
51.7
–
–

 – 
 – 

 9.3 
 – 
 – 
 – 
 – 
 – 
 – 
 – 

 – 
 – 

 2,742.0 
 2,742.0 

 – 
 – 

 2,742.0 
 2,742.0 

 – 
 – 
 – 
 – 
 – 
 – 
 31.0 
 6.9 

 – 
 11.6 
 (3.3)
 (159.9)
 – 
 – 
 (2,012.6)
 (140.2)

 – 
 – 
 3.3 
 – 
 330.1 
 (315.8)
 – 
 140.2 

 9.5 
 11.6 
 – 
 (159.9)
 330.1 
 (315.8)
 (2,012.6)
 – 

 90.8 

 50.2 

 2,932.3 

 (527.0)

 2,659.2 

–

–

2.8
929.3
–
–

–

–

–
–
–
–

22.9

22.9

–
–
(6.7)
14.0

–

–

–
–
6.7
–

22.9

22.9

2.9
981.0
–
14.0

AT 25 FEBRUARY 2021

164.7

1,022.9

50.2

2,962.5

(520.3)

3,680.0

1  The share premium amount of £929.3m is net of £28.2m in relation to transaction costs associated with the rights issue. 

193

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationNotes to the Company financial statements

At 25 February 2021

1 BASIS OF ACCOUNTING

The financial statements of Whitbread PLC for the year ended 25 February 2021 were authorised for issue by the Board of 
Directors on 26 April 2021. The financial year represents the 52 weeks to 25 February 2021 (prior financial year: 52 weeks to 
27 February 2020).

The financial statements are prepared under the historical cost convention and in accordance with applicable UK Accounting 
Standards. The Company meets the definition of a qualifying entity under FRS 100 Application of Financial Reporting 
Requirements as issued by the Financial Reporting Council (FRC). Accordingly, in the year ended 3 March 2016, the Company 
underwent transition from reporting under UK GAAP to FRS 101 Reduced Disclosure Framework. The financial statements are 
therefore prepared in accordance with FRS 101.

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard in 
relation to share-based payments, non-current assets held for sale, financial instruments, capital management, presentation 
of comparative information in respect of certain assets, presentation of a cash flow statement, standards not yet effective, 
impairment of non-current assets and related party transactions.

Where required, equivalent disclosures are given in the consolidated financial statements of the Group.

Going concern
The directors have concluded that it is appropriate for the financial statements to be prepared on the going concern basis 
(see Note 2 to the consolidated financial statements).

2 SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Investments
Investments held as fixed assets are stated at cost less provision for any impairment. The carrying value of investments are 
reviewed for impairment when events or changes in circumstances indicate that the carrying amount may not be recoverable.

Share buyback scheme and tender offer
Shares purchased for cancellation are deducted from retained earnings at the total consideration paid or payable. 
Shares purchased and held by the Group (treasury shares) are deducted from the treasury reserve at the total consideration 
paid or payable. On cancellation of treasury shares, the cost is transferred from the treasury reserve to retained earnings. 
When treasury shares are issued at below cost, an amount representing the difference between the cost of those shares and 
issue proceeds is transferred to retained earnings. No gain or loss is recognised in the income statement on the purchase, sale, 
issue or cancellation of the Company’s own equity instruments. 

Critical accounting judgements and key sources of estimation uncertainty
In the opinion of the directors, there are no critical accounting judgements or key sources of estimation uncertainty in relation 
to the parent company financial statements.

194

Whitbread Annual Report and Accounts 2020/213 INVESTMENT IN SUBSIDIARY UNDERTAKINGS

INVESTMENTS AT COST
Opening investments
Contributions to subsidiaries in respect of share-based payments

CLOSING INVESTMENTS

2021
£m

2,412.4
14.0
2,426.4

2020
£m

2,400.8
11.6
2,412.4

Significant trading subsidiary undertakings

Whitbread Group PLC 
Premier Inn Hotels Limited 

Principal activity

Hotels & Restaurants
Hotels 

Country of 
incorporation

Country of 
principal 
operations

% of equity 
and votes 
held

England 
England 

England 
England 

100.0
100.0

Whitbread Group PLC, in which the Company has an investment, holds 6% as a general partnership interest in Moorgate 
Scottish Limited Partnership (SLP) with Whitbread Pension Trustees holding the balance as a limited partner. Moorgate SLP 
holds a 67.8% investment in a further partnership, Farringdon Scottish Partnership (SP), which was established by the Group 
to hold property assets. The remaining 32.2% interest in Farringdon SP is owned by Whitbread Group PLC. The partnerships 
were set up in 2009/10 as part of a transaction with Whitbread Pension Trustees. Further details can be found in Note 32 to 
the Whitbread PLC consolidated financial statements.

Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other subsidiaries are held directly or 
indirectly by Whitbread Group PLC or its subsidiaries. A full list of subsidiaries and related undertakings is provided in Note 9.

4 DEBTORS

AMOUNTS FALLING DUE WITHIN ONE YEAR
Amounts due from subsidiary undertakings
Corporation tax receivable

AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR
Amounts due from subsidiary undertakings

5 CREDITORS

AMOUNTS FALLING DUE WITHIN ONE YEAR
Unclaimed dividends
Corporation tax payable

2021
£m

–
–
–

2020
£m

251.2
 1.8 
253.0

1,265.1
1,265.1

2021
£m

6.1
5.4
11.5

–
–

2020
£m

6.2
–
6.2

195

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information6 SHARE CAPITAL

ORDINARY SHARE CAPITAL
ALLOTTED, CALLED UP AND FULLY PAID ORDINARY SHARES OF 76.80P EACH (2020: 76.80P EACH) 
At 1 March 2019
Issued on exercise of employee share options
Cancelled
Tender offer

AT 27 FEBRUARY 2020
Issued on exercise of employee share options
Issued in rights issue

AT 25 FEBRUARY 2021

million 

 195.9 
 0.3 
 (9.0)
 (40.2)

 147.0 
0.1
67.3

214.4

£m

 150.6 
 0.2 
 (6.9)
 (31.0)

 112.9 
0.1
51.7

164.7

Rights issue
In June 2020, the Company offered a fully underwritten rights issue to existing shareholders on the basis of one share for 
every two fully paid ordinary shares held. The Company received acceptances in respect of 61,452,547 New Ordinary Shares, 
representing 91.4% of the total New Ordinary Shares to be issued. The remaining 5,824,869 New Ordinary Shares for which 
acceptances were not received were successfully placed at a price of 2,550p per New Ordinary Share.

As a result, a total of 67,277,416 ordinary shares with an aggregate nominal value of £51.7m were issued for cash consideration 
of £1,009.2m. Transaction costs of £28.2m were incurred resulting in £929.3m being recognised in share premium and net cash 
proceeds of £981.0m.

Employee share options
During the year, options over 0.1m (2019/20: 0.3m) ordinary shares, fully paid, were exercised by employees under the terms 
of various share option schemes. The Company received proceeds of £2.9m (2019/20: £9.5m) on exercise of these options.

Tender offer
During the year ended 27 February 2020, the Company announced and completed a tender offer to purchase 40.2m ordinary 
shares at a price of £49.72 per share, and an aggregate cost of £2,012.6m, including transaction costs of £12.6m. The shares 
acquired under the tender offer were immediately cancelled, creating a capital redemption reserve of £31.0m.

Share cancellation
During the year ended 27 February 2020, following the completion of the share buyback programme (see Note 7), the 
Company cancelled 9.0m ordinary shares that were previously held as treasury shares, creating a capital redemption reserve 
of £6.9m and transferring the cost of treasury shares of £140.2m to retained earnings. 

Preference share capital

ALLOTTED, CALLED UP AND FULLY PAID SHARES OF 1P EACH  
(2020: 1P EACH)
At 1 March 2019, 27 February 2020 and 25 February 2021

B shares

C shares

million

 2.0 

£m 

–

million

 1.9 

£m 

–

196

Whitbread Annual Report and Accounts 2020/21NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED7 RESERVES

Share premium
The share premium reserve is the premium paid on the Company’s 76.80p ordinary shares.

Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Company’s B and C preference shares and also includes 
the nominal value of cancelled ordinary shares.

Retained earnings
Retained earnings are the net earnings not paid out as dividends, but retained to be reinvested.

Treasury reserve
This reserve relates to shares held by an independently managed employee share ownership trust (ESOT) and treasury shares 
held by Whitbread PLC. The shares held by the ESOT were purchased in order to satisfy outstanding employee share options 
and potential awards under the Long Term Incentive Plan (LTIP) and other incentive schemes.

The movement in treasury reserves during the year is set out in the table below:

AT 1 MARCH 2019
Exercised during the year
Release of irrevocable commitment – share buyback
Shares purchased – share buyback scheme
Shares cancelled (Note 6)
Transferred

AT 27 FEBRUARY 2020

Exercised during the year

AT 25 FEBRUARY 2021

Treasury shares held by 
Whitbread PLC

ESOT shares held

million 

£m

million 

 15.6 
 – 
 – 
 6.5 
 (9.0)
 (0.7)

677.2 
 – 
 (330.1)
 315.8 
 (140.2)
 (8.2)

 12.5 

 514.5 

–

–

12.5

514.5

 0.5 
 (0.2)
 – 
 – 
 – 
 0.7 

1.0 

(0.6)

0.4

£m

 7.6 
 (3.3)
 – 
 – 
 – 
 8.2 

 12.5 

(6.7)

5.8

Following the completion of the sale of Costa Limited on 3 January 2019, the Company announced its intention to start a share 
buyback programme to return £500.0m to shareholders. As at 1 March 2019, the Company had purchased shares with an 
aggregate cost of £169.9m and recognised an irrevocable commitment for the remaining £330.1m. During the year ended 
27 February 2020, the Company purchased 6.5m ordinary shares at an average price of £48.00 per share and an aggregate 
cost of £315.8m including transaction costs of £3.1m under the share buyback programme. The remaining £14.3m, representing 
the difference between the announced programme and the value repurchased, was released to the treasury reserve.

Distributable reserves 
As at 25 February 2021, Whitbread PLC had distributable reserves of £2,271.9m (2020: £2,249.0m).

8 CONTINGENT LIABILITIES

Whitbread PLC is a member of the Whitbread Group PLC VAT group. All members are jointly and severally liable for the liability. 
At the balance sheet date the Group liability amounted to £11.1m (2020: £24.0m).

197

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information9 RELATED PARTIES

Details of related undertakings are shown below:

Active related undertakings

Company name
AIRE HIEX Stuttgart Verwaltungs GmbH
Brickwoods Limited
Duttons Brewery Limited 
Elm Hotel Holdings Limited
Farringdon Scottish Partnership
Healthy Retail Limited 

Country of 
incorporation
Germany8
England1
England1
England1
Scotland2
England18

Milton (SC) 2 Limited
Milton (SC) Limited
Milton 1 Limited
Moorgate Scottish Limited Partnership
PI Hotels and Restaurants Ireland Limited
Premier Inn (Bath Street) Limited
Premier Inn (Guernsey) Limited
Premier Inn (Isle of Man) Limited
Premier Inn (Jersey) Limited
Premier Inn (UK) Limited
Premier Inn Dortmund Königswall GmbH
Premier Inn Essen City Hauptbahnhof GmbH
Premier Inn Frankfurt City Ostbahnhof GmbH
Premier Inn Frankfurt Eschborn GmbH
Premier Inn Glasgow Limited
Premier Inn GmbH
Premier Inn Hamburg Nordanalstrasse GmbH
Premier Inn Holding GmbH
Premier Inn Hotels Limited
Premier Inn Hotels LLC

Scotland2
Scotland2
England1
Scotland2
Ireland3
Jersey5
Guernsey16
Isle of Man4
Jersey5
England1
Germany8
Germany8
Germany8
Germany8
England1
Germany8
Germany8
Germany8
England1
United Arab 
Emirates6
Qatar7

Premier Inn Hotels Qatar
Premier Inn International Development Limited England1
England1
Premier Inn Manchester Airport Limited
England1
Premier Inn Manchester Trafford Limited
Germany8
Premier Inn Mannheim Quadrate T1 GmbH
Germany8
Premier Inn München Frankfurter Ring GmbH
Germany8
Premier Inn München Messe GmbH 
(formerly Acom Hotel München-Haar GmbH)
Premier Inn Nürnberg City Nordost GmbH 
(formerly Acom Hotel Nürnberg Nordost GmbH)
Premier Inn Ochre Limited
Premier Inn Rostock City Hafen GmbH  
(formerly UNA 344. Equity Management GmbH)
Premier Inn Stuttgart Feuerbach GmbH
Premier Inn Verwaltungsgesellschaft Süd GmbH  
(formerly: Acom Hotelbetriebs- und 
Verwaltungs GmbH)

England1
Germany8

Germany8
Germany8

Germany8

198

% of class of 
shares held 
by the Group 
(if different 
from the 
parent 
company)
100.0
100.0
100.0
100.0
N/A
100.0
–
–
100.0
100.0
100.0
N/A
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
49.0

% of class 
of shares 
held by 
the parent 
company
–
–
–
–
N/A
–
–
–
–
–
–
N/A
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

% of 
nominal 
value 
(where 
applicable)
100.0
100.0
100.0
100.0
N/A
49.0
–
–
100.0
100.0
100.0
N/A
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
49.0

–
–
–
–
–
–
–

–

–
–

–
–

49.0
100.0
100.0
100.0
100.0
100.0
100.0

49.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0

100.0

100.0
100.0

100.0
100.0

100.0
100.0

100.0
100.0

Class of shares held
Ordinary EUR 50,000
Ordinary £0.25
Ordinary £1.00 
Ordinary £0.10
N/A
A ordinary £0.01
B ordinary £0.01
C ordinary £0.01
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
N/A
Ordinary EUR 1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary EUR 25,000
Ordinary EUR 25,000
Ordinary EUR 25,000
Ordinary EUR 25,000
Ordinary £1.00 
Ordinary EUR 25,000
Ordinary EUR 25,000
Ordinary EUR 25,000
Ordinary £1.00 
Ordinary AED 1,000

Ordinary QAR 100.00
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00
Ordinary EUR 25,000
Ordinary EUR 25,000
Ordinary EUR 25,000

Ordinary EUR 25,000

Ordinary £1.00
Ordinary EUR 25,000

Ordinary EUR 25,000
Ordinary EUR 50,000

Whitbread Annual Report and Accounts 2020/21NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED9 RELATED PARTIES CONTINUED
Active related undertakings continued

Company name

Premier Inn Westminster Limited 
Premier Travel Inn India Limited
PT. Whitbread Indonesia
PTI Middle East Limited

Silk Street Hotels Limited

St Andrews Homes Limited 
Swift Hotels Limited

T.F. Ashe & Nephew Limited 

UNA 312. Equity Management GmbH
UNA 352. Equity Management GmbH
Whitbread Asia Pacific Private Limited
Whitbread East Pennines Limited
Whitbread Group PLC 

Country of 
incorporation

England1
England1
Indonesia10
United Arab 
Emirates11
England1

England1
England1

England1

Germany8
Germany8
Singapore12
England1
England1

Whitbread Hotel Company Limited 
Whitbread International Sourcing Business 
Services (Shanghai) Co., Ltd
Whitbread Properties Limited 

England1
China9

England1

Whitbread West Pennines Limited 
WHRI Development DMCC

WHRI Holding Company Limited

England1
United Arab 
Emirates13
England1

Dormant related undertakings

Class of shares held

Ordinary £1.00
Ordinary £1.00
Ordinary USD 1.00
Ordinary AED 1,000

Deferred £1.00
Ordinary USD 0.01
Ordinary £1.00
Ordinary £1.00
Preference £5.00 
Deferred £1.00
Ordinary £0.01
Ordinary EUR 25,000
Ordinary EUR 25,000
Ordinary SGD 1.00
Ordinary £1.00
Ordinary £0.25
A ordinary £0.25
Ordinary £0.10
Ordinary RMB 1.00

5% non-cumulative 
preference £0.50
7% non-cumulative 
preference £0.25
Ordinary £0.175
Ordinary £1.00
Ordinary AED 1,000

Ordinary £1.00

Company name
Advisebegin Limited 
Alastair Campbell & Company Limited 
Archibald Campbell Hope & King Limited
Autumn Days Limited 
Belgrave Hotel Limited
Belstead Brook Manor Hotel Limited 
Brewers Fayre Limited 
Britannia Inns Limited 
Broughton Park Hotel Limited 
Carpenters of Widnes Limited

Country of 
incorporation
England1
Scotland15
Scotland15
England1
England1
England1
England1
England1
England1
England1

Class of shares held
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £0.01
Deferred ordinary £1.00

% of class of 
shares held 
by the Group 
(if different 
from the 
parent 
company)

% of class 
of shares 
held by 
the parent 
company

% of 
nominal 
value 
(where 
applicable)

–
–
–
–

–
–
–
–
–
–
–
–
–
–
–
100
100
–
–

–

–

–
–
–

–

100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
–
–
100.0
100.0

100.0
100.0
100.0
100.0

99.1
0.1
100.0
99.9
0.1
99.9
0.1
100.0
100.0
100.0
100.0
50.0
50.0
100.0
100.0

100.0

24.9

100.0

16.4

100.0
100.0
100.0

58.7
100.0
100.0

100.0

100.0

% of class of 
shares held 
by the Group 
(if different 
from the 
parent 
company)
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

% of class 
of shares 
held by 
the parent 
company
–
–
–
–
–
–
–
–
–
–
–

% of 
nominal 
value 
(where 
applicable)
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

199

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information9 RELATED PARTIES CONTINUED
Dormant related undertakings continued

Company name

Cherwell Inns Limited

Chiswell Overseas Limited 
Chiswell Properties Limited
Churchgate Manor Hotel Limited 
Country Club Hotels Limited
Cromwell Hotel (Stevenage) 
Cymric Hotel Company Limited
Danesk Limited 
David Williams (Builth) Limited 
Dealend Limited 
Delamont Freres Limited 
Delaunay Freres Limited 
Dome Restaurants Limited 
Dragon Inns and Restaurants Limited 
Dukes Head 1988 Limited

E. Lacon & Co., Limited 
E.B. Holdings Limited 
Evan Evans Bevan Limited 
Finite Hotel Systems Limited

Country of 
incorporation

England1

England1
England1
England1
England1
England1
England1
Scotland14
England1
England1
England1
England1
England1
England1
England1

England1
England1
England1
England1

England1
Fleet Wines & Spirits Limited
Forest of Arden Golf and Country Club Limited England1
England1
Gable Care Limited 
England1
Goodhews (Castle)

Goodhews (Holdings) Limited

England1

Goodhews (Inns)
Goodhews (Restaurants)
Goodhews B. & S. Limited
Goodhews Enterprises
Goodhews Limited
Gough Brothers Limited

Grosvenor Leisure Limited
Hammock Limited
Hart & Co., (Boats) Limited

England1
England1
England1
England1
England1
England1

England1
England1
England1

Harveys Leisure Promotions Limited

England1

Hunter & Oliver Limited 
J. Burton (Warwick) Limited 

England1
England1

200

% of class of 
shares held 
by the Group 
(if different 
from the 
parent 
company)

% of class 
of shares 
held by 
the parent 
company

% of 
nominal 
value 
(where 
applicable)

–

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–
–

–
–
–
–

100.0

66.7

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0

100.0
100.0
100.0
100.0

33.3
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
50.0
50.0
100.0
100.0
100.0
51.0
49.0
42.2
42.2
15.6
100.0
100.0
100.0
100.0
100.0
97.6
2.4
100.0
100.0
99.0

1.0
–

70.0
30.0
100.0
100.0

Class of shares held

A ordinary non-voting 
£1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
B ordinary £1.00
W ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
A ordinary £1.00
B ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
A ordinary £1.00 
Ordinary £1.00
A ordinary £1.00
B ordinary £1.00 
C ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00 
Deferred ordinary £.0.20
Ordinary £0.20
Ordinary £1.00 
Ordinary £1.00 
1% non-cumulative 
preference £1.00
Ordinary £1.00
1% non-cumulative 
preference £0.01
A ordinary £1.00
B ordinary £1.00
Ordinary £1.00
Ordinary £1.00

Whitbread Annual Report and Accounts 2020/21NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED9 RELATED PARTIES CONTINUED
Dormant related undertakings continued

Company name

J. J. Norman and Ellery Limited 
James Bell and Company Limited

Jestbread Limited 
Kingsmills Hotel Company Limited 
Lambtons Ale Limited 
Latewise Limited 
Lawnpark Limited 
Leisure and Retail Resources Limited
Lloyds Avenue Catering Limited

London International Hotel Limited 
Lorimer & Clark, Limited 
Mackeson & Company Limited
Mackies Wine Company Limited 
Maredrove Limited 
Marine Hotel Porthcawl Limited 
Marlow Catering Limited 
Meon Valley Golf and Country Club Limited 
Milton 2 Limited
Morans of Bristol Limited 
Morris’s Wine Stores Limited

New Clapton Stadium Company Limited
Norseman Lager Limited 
Pacific Caledonian Properties Limited 
Percheron Properties Limited 
Peter Dominic Limited 
PI Hotels York Limited
Piquant Caterers Limited 
Pizzaland Limited
Premier Inn Kier Limited

Premier Inn Limited
Premier Inn Troon Limited
Priory Leisure Limited
R.C. Gough and Co. Limited 
Raybain (Northern) Limited 
Raybain (Wine Bars) Limited 
Respotel Limited 
Rhymney Breweries Limited 
S & S Property Limited 
S.H. Ward & Company Limited 
Salford Automatics Limited 
Scorechance 1 Limited
Scorechance 12 Limited

Country of 
incorporation

England1
England1

England1
Scotland17
England1
England1
England1
England1
England1

England1
Scotland15
England1
England1
England1
England1
England1
England1
England1
England1
England1

England1
England1
Scotland14
England1
England1
England1
England1
England1
England1

England1
England1
England1
England1
England1
England1
England1
England1
England1
England1
England1
England1
England1

Class of shares held

Ordinary £1.00
Deferred ordinary £0.25 
Ordinary £0.01
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
3% non-cumulative 
preference £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
5.6% non-cumulative 
preference £1.00
Ordinary £0.05
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00 
Ordinary £1.00
Ordinary £1.00 
Ordinary £1.00 
A ordinary £1.00
B ordinary £1.00
Ordinary £1.00 
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00

% of class of 
shares held 
by the Group 
(if different 
from the 
parent 
company)

% of class 
of shares 
held by 
the parent 
company

% of 
nominal 
value 
(where 
applicable)

–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

100.0
100.0
100.0
100.0
100.0
100.0
53.4
100.0
99.6
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
–
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
96.2
3.8
100.0
100.0
100.0
53.4
100.0
99.6
50.0

50.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
5.4
94.6

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
–
50.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

201

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information9 RELATED PARTIES CONTINUED
Dormant related undertakings continued

Company name

Scorechance 17 Limited
Scorechance 25 Limited
Scorechance 8 Limited
Sheffield Automatics Limited 
Shewell Limited 
Silk Street Hotel Liverpool Limited 
Small & Co. (Engineering) Limited
Small & Co. Limited

Country of 
incorporation

England1
England1
England1
England1
England1
England1
England1
England1

England1
Spring Soft Drinks Limited 
England1
Sprowston Manor Hotel Limited 
England1
Square October 1 Limited
England1
Square October 2 Limited
England1
Square October 3 Limited
England1
St Andrews Homes (1995) Limited 
England1
St Martins Care Homes Investments Limited
England1
Stoneshell Limited
England1
Stripe Travel Inn Limited
England1
Strong and Co. of Romsey Limited 
England1
Summerfields Care Limited 
England1
Sun Taverns Limited
England1
Sweetings (Chop House) Limited 
England1
Swift (Lurchrise) Limited 
England1
Swift Hotels (1995) Limited 
England1
Swift Hotels (Management) Limited 
England1
Swift Inns and Restaurants Limited 
England1
Swift Profit Sharing Scheme Trustees Limited 
England1
Swift Quest Limited 
England1
Swingbridge Hotel Limited
Tewkesbury Park Golf and Country Club Limited  England1
England1
The Barcave Group Limited

The Dominic Group Limited 
The Four Seasons Hotel Investments Limited

England1
England1

Class of shares held

Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
7% cumulative preference 
£1.00 
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
7% cumulative preference 
£1.00 
Ordinary £1.00
Ordinary £1.00
8% cumulative preference 
A £1.00
8% cumulative preference 
B £1.00
Ordinary £1.00
Preferred ordinary £1.00
Ordinary £1.00

Ordinary £1.00
Ordinary £1.00
Ordinary £0.25

% of class of 
shares held 
by the Group 
(if different 
from the 
parent 
company)

% of class 
of shares 
held by 
the parent 
company

% of 
nominal 
value 
(where 
applicable)

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–

–
–
–

–

–
–
–

–
–
–

–

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
0.7

99.3
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
90.9

9.1
100.0
33.0

100.0

28.1

100.0
100.0
100.0

100.0
100.0
100.0

30.2
8.8
100.0

100.0
100.0
100.0

100.0

100.0

England1

England1
England1
England1

England1

Ordinary £1.00

The Four Seasons Hotel Investments  
Management Limited
The Four Seasons Hotel Limited 
The Oyster Spa Company Limited 
The Portsmouth and Brighton United  
Breweries, Limited 
Thomas Wethered & Sons Limited

202

Whitbread Annual Report and Accounts 2020/21NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED9 RELATED PARTIES CONTINUED
Dormant related undertakings continued

Company name

Threlfalls (Liverpool & Birkenhead) Limited 
Threlfalls (Salford) Limited
Trentrise Limited 
Uncle Sam’s Limited
Virlat Limited
W. M. Darley, Limited 

Country of 
incorporation

England1
England1
England1
England1
England1
England1

W. R. Wines Limited 

West Country Breweries Limited 
Wentworth Guarantee Company Limited 
Wheeler Gate Limited 
Whitbread (Condor) Holdings Limited
Whitbread (G.C.) Limited 
Whitbread Company Two Limited
Whitbread Developments Limited 
Whitbread Devon Limited 
Whitbread Directors 1 Limited
Whitbread Directors 2 Limited
Whitbread Dunstable Limited
Whitbread Enterprise Centre Limited
Whitbread Finance PLC
Whitbread Fremlins Limited
Whitbread Golf and Country Club Limited

Whitbread Golf Club Limited
Whitbread Guarantee Company Two Limited
Whitbread Healthcare Trustees Limited
Whitbread Hotel (Bournemouth) Limited
Whitbread Hotels (Management) Limited

Whitbread International Limited 
Whitbread International Trading Limited 
Whitbread Investment Company Limited
Whitbread Investment Company Securities 
Limited 
Whitbread London Limited 
Whitbread Nominees Limited 
Whitbread Pension Trustee Directors  
Company Limited
Whitbread Pension Trustees
Whitbread Pub and Bars Limited 
Whitbread Pub Partnership Limited
Whitbread Pub Restaurants Business Limited
Whitbread Quest Trustee Limited 
Whitbread Restaurants (Australia) Limited

England1

England1
England1
England1
England1
England1
England1
England1
England1
England1
England1
England1
England1
England1
England1
England1

England1
England1
England1
England1
England1

England1
England1
England1
England1

England1
England1
England1

England1
England1
England1
England1
England1
England1

Class of shares held

Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Preference £1.00
Preferred ordinary £0.01
Deferred £1.00
Ordinary £0.01
Ordinary £1.00
N/A
Ordinary £1.00
Ordinary £0.0001
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £0.05
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
5% non-cumulative 
preference £1.00 
A ordinary £1.00
Ordinary £1.00
N/A
Ordinary £1.00
Ordinary £0.05
Deferred £1.00 
USD 0.01
Ordinary £1.00
Ordinary £0.25
Ordinary £1.00
Ordinary £1.00

Ordinary £1.00
Ordinary £1.00
N/A

Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £0.56

% of class of 
shares held 
by the Group 
(if different 
from the 
parent 
company)

% of class 
of shares 
held by 
the parent 
company

% of 
nominal 
value 
(where 
applicable)

–
–
–
–
–
–
–
–
–
–
–
N/A
–
-
–
–
–
–
–
–
–
–
–
–
–

–
–
N/A
–
–
–
–
–
–
–
–

–
–
N/A

–
–
–
–
–
–
–

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
N/A
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
N/A
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
N/A

100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
49.8
49.8
0.4
99.0
1.0
100.0
N/A
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
45.0

55.0
100.0
N/A
100.0
100.0
100.0
–
100.0
100.0
100.0
100.0

100.0
100.0
N/A

100.0
100.0
100.0
100.0
100.0
–
100.0

203

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information% of class of 
shares held 
by the Group 
(if different 
from the 
parent 
company)

% of class 
of shares 
held by 
the parent 
company

% of 
nominal 
value 
(where 
applicable)

–
–
–
–
N/A
–
–
–
–

–
–
–
–
–
–
–
–
–
–
–
–
–

100.0
100.0
100.0
100.0
N/A
100.0
100.0
100.0
100.0

100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0

100.0
100.0
50.0
50.0
N/A
100.0
100.0
57.0
43.0

50.0
50.0
50.0
50.0
100.0
100.0
100.0
100.0
100.0
50.0
25.0
25.0
100.0 

9 RELATED PARTIES CONTINUED
Dormant related undertakings continued

Company name

Whitbread Restaurants Limited
Whitbread Scotland Limited
Whitbread Secretaries Limited

Country of 
incorporation

England1
Scotland14
England1

Whitbread Share Ownership Trustees Limited
Whitbread Spa Company Limited
Whitbread Sunderland (1995) Limited
Whitbread Sunderland 2 Limited

England1
England1
England1
England1

Whitbread Sunderland Limited

England1

Whitbread Trafalgar Properties Limited 

England1

Whitbread UK Limited 
Whitbread Wales Limited 
Whitbread Wessex Limited 
White Cross Films Limited 
Wiggin Tree Limited 
Willhouse Limited

England1
England1
England1
England1
England1
England1

William Overy Crane Hire Limited 

England1

Class of shares held

Ordinary £1.00
Ordinary £1.00
Ordinary £0.05
4% preference £0.05
N/A
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00 
5.6% non-cumulative 
preference £1.00
Ordinary £5.00
Preference £5.00 
A ordinary £1.00
B ordinary £1.00 
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Ordinary £1.00
Deferred £1.00
Q ordinary £1.00
W ordinary £1.00
Ordinary £1.00

The registered office of the above companies is as follows:

1  Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable, Beds, LU5 5XE

2  4th Floor, Saltire Court, 20 Castle Terrace, Edinburgh, EH1 2EN

3  3rd Floor, Kilmore House, Park Lane, Spencer Dock, Dublin 1, Ireland

4  2nd Floor, St Mary’s Court, 20 Hill Street, Douglas, IM1 1EU, Isle of Man

5  4th Floor, St Paul’s Gate, 22-24 New Street, St Helier, JE1 4TR, Jersey

6  Ground Floor, Premier Inn Dubai Investment Park, P.O. Box 35118, Dubai, United Arab Emirates

7  3rd Floor, Tornado Towers, PO Box 34040, Doha, Qatar

8  Messeturm (12th Floor), Friedrich-Ebert-Anlage 49, 60308 Frankfurt am Main, Germany

9  Room 742, 968 West Beijing Road, Jing’an District, Shanghai, China

10 Gandaria 8 Office Tower, 19th Floor Unit A1, Jalan Sultan Iskandarmuda, Kebayoran Lama, 12240, Indonesia

11  TMF Services B.V., Nassima Tower, Office 1401, Sheikh Zayed Road, PO Box 213975, Dubai, United Arab Emirates

12  38 Beach Road, 29-11 South Beach Tower, Singapore 189767, Singapore

13  Almas 6C, Almas Tower, Jumeirah Lake Towers, Dubai, United Arab Emirates

14 4th Floor, 115 George Street, Edinburgh, EH2 4JN, Scotland

15  The Royal Scot Hotel, 111 Glasgow Road, Edinburgh, EH12 8NF, Scotland

16 11 New St, Guernsey GY1 3EG, Guernsey

17  Swallow Royal Scot Hotel, Glasgow Road, Edinburgh, EN12 8NF, Scotland

18  100 Moorgate, London, England, EC2M 6AB

204

Whitbread Annual Report and Accounts 2020/21NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUEDGlossary

ADJUSTED PROPERTY RENT

OPERATING PROFIT

Total property rent less a proportion of contingent rent.

Profit before net finance costs and tax.

BASIC EARNINGS PER SHARE (BASIC EPS)

OTAS

Profit attributable to the parent shareholders divided by the 
weighted average number of ordinary shares in issue during 
the year after deducting treasury shares and shares held by 
an independently managed share ownership trust (ESOT).

COMMITTED PIPELINE

Sites where the Group has a legal interest in a property 
(that may be subject to planning/other conditions) with the 
intention of opening a hotel in the future.

DIRECT BOOKINGS/DISTRIBUTION

Based on stayed bookings in the financial year made direct 
to the Premier Inn website, Premier Inn app, Premier Inn 
customer contact centre or hotel front desks.

FOOD AND BEVERAGE (F&B) SALES

Food and beverage revenue from all Whitbread owned pub 
restaurants and integrated hotel restaurants.

IFRS

Online travel agents.

PROPERTY RENT

IFRS 16 property lease liability payments plus variable lease 
payments adjusted for deferred rental amounts. This is used 
as a proxy for rent expense as recorded under IAS 17 in 
arriving at funds from operations.

RENT EXPENSE

Rental costs recognised in the income statement prior to the 
adoption of IFRS 16.

TEAM RETENTION

The number of permanent new starters that we retain for the 
first 90 days/three months.

WINCARD

Whitbread In Numbers – balanced scorecard to measure 
progress against key performance targets.

International Financial Reporting Standards.

YOURSAY

LEASE DEBT

Eight times adjusted property rent.

OCCUPANCY

Number of hotel bedrooms occupied by guests expressed 
as a percentage of the number of bedrooms available in 
the period.

Whitbread’s annual employee opinion survey to provide 
insight into the views of employees.

205

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationAlternative performance measures

We use a range of measures to monitor the financial performance of the Group. These measures include both statutory 
measures in accordance with IFRS and alternative performance measures (APMs) which are consistent with the way that the 
business performance is measured internally.

APMs are not defined by IFRS and therefore may not be directly comparable with similarly titled measures reported by other 
companies. APMs should be considered in addition to, and are not intended to be a substitute for, or superior to, IFRS measures. 

APM

Closest equivalent 
IFRS measure

Adjustments to 
reconcile to IFRS 
measure

Definition and purpose

REVENUE MEASURES

Accommodation 
sales 

Revenue

Exclude non-
room revenue 
such as food 
and beverage

Premier Inn accommodation revenue excluding non-room income such as 
food and beverage. The growth in accommodation sales on a year-on-year 
basis is a good indicator of the performance of the business. 
Reconciliation: Note 3

Adjusted* 
revenue 

Revenue 

Adjusting items  Revenue adjusted to exclude the TSA income. 
Reconciliation: Consolidated income statement

Average room 
rate (ARR) 

No direct 
equivalent 

Refer to 
definition

Accommodation sales divided by the number of rooms occupied 
by guests. The directors consider this to be a useful measure as this 
is a commonly used industry metric which facilitates comparison 
between companies.

RECONCILIATION
UK Accommodation sales (£m)

Number of rooms occupied by guests ('000)

UK AVERAGE ROOM RATE (£)

Germany Accommodation sales (£m)

Number of rooms occupied by guests ('000)

2020/21

2019/20 

388.5

8,415

46.16

10.2

255

1,311.6

21,327

61.50

9.8

141

GERMANY AVERAGE ROOM RATE (£)

40.17

69.47

UK like-for-like 
revenue growth

Movement in 
accommodation 
sales per the 
segment 
information 
(Note 3)

Accommodation 
sales from non 
like-for-like 

Year over year change in revenue for outlets open for at least one year. 
The directors consider this to be a useful measure as it is a commonly 
used performance metric and provides an indication of underlying 
revenue trends.

RECONCILIATION
UK like-for-like revenue growth

Contribution from net new hotels 

2020/21

(70.9%)

0.5%

2019/20 

(2.40%)

2.30%

UK ACCOMMODATION SALES GROWTH

(70.4%)

(0.10%)

Revenue per 
available room 
(RevPAR)

No direct 
equivalent 

Refer to 
definition

Revenue per available room is also known as ‘yield’. This hotel measure 
is achieved by dividing accommodation sales by the number of rooms 
available. The directors consider this to be a useful measure as it is 
a commonly used performance measure in the hotel industry.

RECONCILIATION
UK Accommodation sales (£m) 

Available rooms ('000)

UK REVPAR (£)

Germany Accommodation sales (£m) 

Available rooms ('000)

GERMANY REVPAR (£)

2020/21

2019/20 

388.5

28,620

13.57

10.2

1,135

9.02

1,311.6

27,963

46.91

9.8

241

40.53

206

Whitbread Annual Report and Accounts 2020/21OTHER INFORMATIONAPM

Closest equivalent 
IFRS measure

Adjustments to 
reconcile to IFRS 
measure

Definition and purpose

INCOME STATEMENT MEASURES

Adjusted* 
operating loss/
profit 

Loss/profit before 
tax 

Adjusting items 
(Note 6), finance 
income/costs 
(Note 8)

Loss/profit before tax, finance costs/income and adjusting items
Reconciliation: Consolidated income statement

Adjusted* 
operating loss/
profit (pre-IFRS 
16)

Loss/profit before 
tax 

Refer to 
definition 

Operating loss/profit before adjusting items and after replacing right-of-
use asset depreciation with rent expense. The directors consider this to be 
a useful measure to enable comparison between periods following the 
adoption of IFRS 16.

RECONCILIATION
Adjusted operating (loss)/profit 

Depreciation – right-of-use assets

Rent expense

ADJUSTED OPERATING (LOSS)/PROFIT (PRE-
IFRS 16)

2020/21 
£m

(486.7)

126.3

(224.9)

2019/20 
£m

486.8

104.0

(188.2)

(585.3)

402.6

Adjusted* tax

Tax charge/credit Adjusting items 

(Note 6)

Tax charge/credit before adjusting items.
Reconciliation: Consolidated income statement

Adjusted* (loss)/
profit before tax 

Loss/profit before 
tax 

Adjusting items 
(Note 6)

Loss/profit before tax and adjusting items. 
Reconciliation: Consolidated income statement

Adjusted* (loss)/
profit before tax 
(pre-IFRS 16)

Loss/profit before 
tax 

Refer to 
definition

Loss/profit before tax and adjusting items and after replacing right-of-use 
asset depreciation and lease liability interest with rent expense. The 
directors consider this to be a useful measure to enable comparison 
between periods following the adoption of IFRS 16.

Adjusted* basic 
EPS

Basic EPS 

Adjusting items 
(Note 6)

RECONCILIATION
Adjusted (loss)/profit before tax 

Depreciation – right-of-use assets

Interest on lease liabilities 

Rent expense

ADJUSTED (LOSS)/PROFIT BEFORE TAX (PRE-
IFRS 16)

2020/21 
£m

(635.1)

126.3

123.2

2019/20 
£m

358.3

104.0

115.3

(224.9)

(188.2)

(610.5)

389.4

Adjusted profit attributable to the parent shareholders divided by the 
basic weighted average number of ordinary shares in issue during the year 
after deducting treasury shares and shares held by an independently 
managed share ownership trust (ESOT).
Reconciliation: Note 11 

207

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationALTERNATIVE PERFORMANCE MEASURES CONTINUED

APM

Closest equivalent 
IFRS measure

Adjustments to 
reconcile to IFRS 
measure

Definition and purpose

BALANCE SHEET MEASURES

Net debt

Total liabilities 
from financing 
activities 

Adjusted net 
debt

Total liabilities 
from financing 
activities

Lease adjusted 
net debt

Total liabilities 
from financing 
activities

Cash and cash equivalents after deducting total borrowings. The directors 
consider this to be a useful measure of the financing position of the Group. 
Reconciliation: Note 21 

Net debt adjusted for cash, assumed by ratings agencies to not be readily 
available. The directors consider this to be a useful measure as it is aligned 
with the method used by ratings agencies to assess the financing position 
of the Group.

RECONCILIATION
Net debt

Restricted cash adjustment 

ADJUSTED NET DEBT

2020/21 
£m

2019/20 
£m

46.5

10.0

56.5

322.9

10.0

332.9

Adjusted net debt plus lease debt. The directors consider this to be 
a useful measure as it forms the basis of the Group’s leverage targets. 

RECONCILIATION
Adjusted net debt

Lease debt

LEASE ADJUSTED NET DEBT

2020/21 
£m

56.5

1,771.0

1,827.5

2019/20 
£m

332.9

1,490.0

1,822.9

Exclude lease 
liabilities and 
derivatives held 
to hedge 
financing 
activities 

Exclude lease 
liabilities and 
derivatives 
held to hedge 
financing 
activities. 
Includes an 
adjustment for 
cash assumed 
by ratings 
agencies to 
not be readily 
available 

Exclude lease 
liabilities and 
derivatives 
held to hedge 
financing 
activities. 
Includes an 
adjustment for 
cash assumed 
by ratings 
agencies to 
not be readily 
available 

CASH FLOW MEASURES 

Discretionary 
free cash flow 

Cash generated 
from operations 

Refer to 
definition 

Funds from 
operations 
(FFO)

Net cash flows 
from operating 
activities 

Refer to 
definition 

Lease adjusted 
net debt to FFO

No direct 
equivalent 

Refer to 
definition

Cash generated from operations after payments for interest, tax, payment of 
principal of lease liabilities and maintenance capital expenditure. The directors 
consider this to be a useful measure as it is a good indicator of the cash 
generated which is available to fund future growth or shareholder returns.
Reconciliation: Group Finance Director’s review 

Net cash flows from operating activities after deducting payment of 
principal of lease liabilities and adding back changes in working capital, 
adjusted property rent and cash interest. 
While the Group covenant waivers remain in place, FFO is not considered 
to be a key alternative performance measure. 

Ratio of lease-adjusted net debt/(cash) compared to FFO. 
While the Group covenant waivers remain in place, lease adjusted net debt 
to FFO is not considered to be a key alternative performance measure.

208

Whitbread Annual Report and Accounts 2020/21APM

Closest equivalent 
IFRS measure

Adjustments to 
reconcile to IFRS 
measure

Operating cash 
flow

Cash generated 
from operations

Refer to 
definition

Definition and purpose

Adjusted operating profit/(loss) adding back depreciation and 
amortisation and after IFRS 16 interest and lease repayments and working 
capital movement. 
The directors consider this a useful measure as it is a good indicator of the 
cash generated which is used to fund future growth and shareholder 
returns and before tax, pension and interest payments.

RECONCILIATION
Adjusted operating (loss)/profit

Depreciation – right-of-use assets

Depreciation – property, plant and equipment

Amortisation

Adjusted EBITDA (post IFRS 16)
Interest paid – lease liabilities

Payment of principal of lease liabilities

Lease incentives (paid)/received

Movement in working capital¹

OPERATING CASH FLOW

2020/21 
£m

(486.7)

126.3

150.3

23.6

(186.5)

(123.2)

(71.7)

(7.3)

(99.8)

(488.5)

2019/20 
£m

486.8

104.0

145.0

19.8

755.6
(115.3)

(73.1)

1.0

(13.0)

555.2

Cash capital 
expenditure 
(cash capex)

No direct 
equivalent

Refer to 
definition

Cash flows on property, plant and equipment and investment property 
and investment in intangible assets, adding net cash proceeds on 
acquisitions and capital contributions to joint ventures.

OTHER MEASURES 

Operating profit  Refer to 

definition 

Adjusted* 
EBITDA 
(post-IFRS 16), 
Adjusted* 
EBITDA 
(pre-IFRS 16) 
and Adjusted* 
EBITDAR

Return on 
Capital 
Employed 
(ROCE)

No direct 
equivalent 

Refer to 
definition

Adjusted EBITDA (post-IFRS 16) is profit before tax, adjusting items, 
interest, depreciation and amortisation.
Adjusted EBITDA (pre-IFRS 16) is further adjusted to remove rent expense. 
Adjusted EBITDAR is profit before tax, adjusting items, interest, 
depreciation, amortisation, variable lease payments and rental income. 
The directors consider these measures to be useful as they are commonly 
used industry metrics which facilitate comparison between companies on 
a before and after IFRS 16 basis. 

RECONCILIATION
Adjusted operating (loss)/profit

Depreciation – right-of-use assets

Depreciation – property, plant and equipment 

Amortisation

ADJUSTED EBITDA (POST-IFRS 16)
Variable lease payments 

Rental income 

ADJUSTED EBITDAR 
Rent expense, variable lease payments and rental 
income 

ADJUSTED EBITDA (PRE-IFRS 16)

2020/21 
£m

(486.7)

126.3

150.3

23.6

(186.5)

(0.6)

(7.8)

(194.9)

2019/20 
£m

486.8

104.0

145.0

19.8

755.6

2.0

(4.9)

752.7

(216.5)

(411.4)

(185.3)

567.4

Adjusted operating profit (pre-IFRS 16) for the year divided by net assets 
at the balance sheet date, adding back net debt, right-of-use assets, lease 
liabilities, taxation assets/liabilities, the pension surplus/deficit and 
derivative financial assets/liabilities, other financial liabilities and IFRS 16 
working capital adjustments.
Return on capital is not disclosed and a reconciliation is therefore not included.

1  FY20 excludes £51.0m timing of one-off transaction and separation costs relating to the sale of Costa.

*  Adjusted measures of profitability represent the equivalent IFRS measures adjusted for specific items that we consider relevant for comparison of the Group’s business 
either from one period to another or with similar businesses. We report adjusted measures because we believe they provide both management and investors with useful 
additional information about the financial performance of the Group’s businesses.

209

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther informationShareholder services

USEFUL CONTACTS

Registrars
Link Group
10th Floor
Central Square
29 Wellington Street
Leeds LS1 4DL

The website address is www.linkassetservices.com

For enquiries regarding your shareholding please telephone 
+44 (0)344 855 2327. Alternatively you can email: 
whitbread@linkgroup.co.uk

Registered office 
Whitbread PLC 
Whitbread Court
Houghton Hall Business Park 
Porz Avenue
Dunstable 
Bedfordshire LU5 5XE

General Counsel and Company Secretary
Chris Vaughan

Managing your shareholdings
You can manage your shareholdings by visiting 
www.whitbread-shares.com. This is a secure online site 
where you can:

 › sign up to receive shareholder information by email;

 › buy and sell shares via the Link Share Dealing Service;

 › view your holding and get an indicative valuation; and

 › change your personal details.

You will need to have your investor code to hand. This can be 
found on the following documentation:

 › share certificate;

 › dividend voucher; or

 › proxy card.

Please ensure that you advise Link promptly of any change 
of address.

Share dealing service1
For Link Share Dealing Services you can telephone  
+44 (0)371 664 0445. Calls are charged at the standard 
geographic rate and will vary by provider. Calls from outside 
the United Kingdom will be charged at the applicable 
international rate. Lines are open between 8.00am and 
4.30pm, Monday to Friday excluding public holidays in 
England and Wales.

Private shareholder
Private shareholders are shareholders who hold their shares 
in their own name on the Company’s Register of Members. 
They have full voting rights and have the right to stipulate their 
communication preferences and bank account preferences on 
their own holding.

Nominee shareholder
Nominee shareholders are underlying beneficial shareholders 
who hold their shares through a nominee company. The name 
of the nominee company will appear on the Company’s 
Register of Members. It will depend on the terms and 
conditions of the nominee provider as to whether underlying 
shareholders receive copies of the AGM documents and any 
other Company documents that are mailed. Dividend options 
may also be restricted by the nominee. If underlying 
shareholders wish to receive Company mailings then they 
have the right to request to be put on the beneficial holders’ 
information rights register, which can be arranged via their 
nominee provider.

Corporate Sponsored Nominee
We worked with Link to establish the Whitbread Corporate 
Sponsored Nominee (CSN). We did this because we know 
that a number of shareholders prefer not to hold their 
shares in certificated form, but still wish to receive documents 
and benefits from the Company. This has been raised by 
shareholders at previous AGMs. The new CSN allows 
shareholders to hold their Whitbread shares via a nominee, 
but also allows Whitbread to have direct access to the 
underlying register, such that we can ensure that participants 
receive the documents and benefits that they request.

If you would like to hold your shares in the new Whitbread 
CSN, please log on to www.whitbread-shares.com. If you have 
not registered before then you will need your Investor Code. 
Your Investor Code is located on your share certificate.

On the portal you will find further information in relation to the 
Whitbread CSN. The terms and conditions and various transfer 
forms that you will need to review and complete are located 
there. If you need any assistance with the forms or want any 
additional support, please e-mail custodymgt@linkgroup.co.uk 
outlining what you would like to do and they will email you 
back with the relevant instructions.

Annual general meeting 2021
The 2021 AGM will be held at 2.00pm on 17 June 2021 at 
Whitbread Court, Houghton Hall Business Park, Porz Avenue, 
Dunstable LU5 5XE. Due to the COVID-19 pandemic, it is 
currently anticipated that shareholders will not be able to 
attend the meeting. The meeting will be held via webcast and 
shareholders will be able to fully participate in the meeting by 
both asking questions and voting remotely in real time. In the 
event that Government restrictions change after the Notice 
of Meeting is mailed to shareholders, we will announce any 
changes to the arrangements via the Regulatory News Service 
and our website.

1  These details have been provided for information only and any action you take is at your own risk. If you are in any doubt about what action to take, please consult your 

own financial adviser. Should you not wish to use these services you could find a broker in your local area, on the internet, or enquire about share dealing at any high street 
bank or building society. The availability of this service should not be taken as a recommendation to deal.

210

Whitbread Annual Report and Accounts 2020/21OTHER INFORMATION 
Analysis of ordinary shares at 25 February 2021 

Band
1-100

101-200

201-500

501-1,000

1,001-2,000

2,001-5,000

5,001-10,000

10,001-50,000

50,001-100,000

100,001-500,000

500,001-1,000,000

1,000,001-5,000,000

5,000,001-10,000,000

10,000,001-50,000,000

Total

Number of holders
19,959

% of holders
54.32

Number of shares
691,085

% of share capital
0.32

5,635

5,836

2,615

1,246

582

213

325

100

147

41

38

2

3

36,742

15.34

15.88

7.12

3.39

1.58

0.58

0.88

0.27

0.40

0.11

0.10

0.01

0.01

821,549

1,885,592

1,837,441

1,706,201

1,797,067

1,510,948

7,768,813

7,416,668

33,727,670

28,571,585

74,067,477

14,469,120

38,148,363

214,419,579

0.38

0.88

0.86

0.80

0.84

0.70

3.62

3.46

15.73

13.33

34.54

6.75

17.79

Capital gains tax
For further information on:

 › the market value of shares in the Company as at 

31 March 1982;

 › the reduction of capital on 10 May 2001; and

 › the special dividend and share consolidation in May 2005,

or if you require any further information on capital gains tax 
allocations, please refer to the investors’ section of the 
Company’s website: www.whitbread.co.uk

Dividend payments by BACS
We can pay your dividends directly to your bank or building 
society account using the Bankers’ Automated Clearing 
Service (BACS). This means that your dividend will be in your 
account on the same day we make the payment. Your tax 
voucher will be posted to your home address. If you would 
like to use this method please ring the registrars on  
+44 (0)344 855 2327.

211

Whitbread Annual Report and Accounts 2020/21Strategic reportGovernanceFinancial statementsOther information 
SHAREHOLDER SERVICES CONTINUED

Shareholder FAQs

Where can I find information about B and C shares?
As outlined in the original circulars, the Company made two 
separate purchase offers for the B and C shares. There will be 
no further purchase offers. The Company does have the right 
to convert the B and C shares to ordinary shares, but there is 
no current intention to do so. The B and C shares will continue 
to attract an annual dividend payment.

How can I find the current share prices?
You can keep up to date with the current share price at the 
Company’s website: www.whitbread.co.uk.

I have lost my share certificate, how can I get a replacement?
If you have lost your certificate please contact the Company’s 
registrars, Link Asset Services, on the shareholder helpline 
+44 (0)344 855 2327. They will be able to assist you in 
arranging a replacement.

Am I entitled to shareholder benefits?
Shareholders with a holding of 64 shares or more are eligible 
to receive a shareholder benefits card. Those shareholders 
who have previously registered to receive the shareholder 
benefits card should automatically have received the card 
with the Annual Report and Accounts mailing. Shareholders  
who wish to register for a card can do so by contacting Link, 
whose contact details are shown on page 210.

Unsolicited mail
We are aware that some shareholders have had occasion to 
complain of the use, by outside organisations, of information 
obtained from Whitbread’s share register. Whitbread, like 
other companies, cannot by law refuse to supply such 
information provided that the organisation concerned pays the 
appropriate statutory fee. If you are a resident in the UK and 
wish to stop receiving unsolicited mail then you should register 
with the Mailing Preference Service; you can register online: 
www.mpsonline.org.uk

Shareholder warning
In recent years, many companies have become aware that 
their shareholders have received unsolicited phone calls 
or correspondence concerning investment matters. 
These are typically from overseas-based ‘brokers’ who target 
UK shareholders, offering to sell them what often turn out 
to be worthless or high risk shares in US or UK investments. 
There operations are commonly known as ‘boiler rooms’. These 
‘brokers’ can be very persistent and extremely persuasive, 
and a 2006 survey by the Financial Conduct Authority (FCA) 
reported that the average amount lost by investors is around 
£20,000, with around £200m lost in the UK each year. It is 
not just the novice investor that has been duped in this way; 
many of the victims had been successfully investing for several 
years. Shareholders are advised to be wary of unsolicited 
advice, offers to buy shares at a discount or offers of 
free company reports. If you receive any unsolicited 
investment advice:

 › make sure you get the correct name of the person or 

organisation;

 › check that they are properly authorised by the FCA before 

getting involved by visiting www.fca.org.uk and contact the 
firm using the details on the register;

 › report the matter to the FCA either by calling 0800 111 6768 

or visit www.fca.org.uk/scams;

 ›

if the calls persist, hang up; and

 › REMEMBER if it sounds too good to be true, it probably is!

If you deal with an unauthorised firm, you will not be eligible to 
receive payment under the Financial Services Compensation 
Scheme (FSCS) if things go wrong.

The FCA can be contacted by completing an online form at 
www.fca.org.uk/scams or you can call the FCA Consumer 
Helpline on 0800 111 6768 or Action Fraud 0300 123 2040 
(www.actionfraud.police.uk).

Details of any share dealing facilities that the Company 
endorses will be included in Company mailings.

More detailed information on this or similar activity can be 
found on the FCA website, www.fca.org.uk/consumers.

212

Whitbread Annual Report and Accounts 2020/21Consultancy, design and production
www.luminous.co.uk

Design and production
www.luminous.co.uk

Printed by Park Communications 
on FSC® certified paper.

Park works to the EMAS standard 
and its Environmental Management 
System is certified to ISO 14001.

Whitbread Court 
Houghton Hall Business Park 
Porz Avenue 
Dunstable 
Bedfordshire 
LU5 5XE

www.whitbread.co.uk/investors