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Whitbread

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FY2025 Annual Report · Whitbread
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Annual Report and Accounts 2024/25

We own Premier Inn, the 
UK’s largest hotel brand, 
operating 86,000 rooms 
in over 850 hotels. We 
also have a significant 
and growing presence in 
Germany and, with 62 hotels 
open, we are on course to 
replicate our UK success 
and become the number 
one hotel brand.
Our scale, operating model 
and passion for excellence 
mean we can deliver a 
great guest experience 
whilst continuing to invest 
in our operations and drive 
attractive shareholder returns.
Find out more about Force for Good 
in our ESG Report 2024/25
Find out more online
www.whitbread.co.uk/
Sustainability highlights
Ethnic minority representation 
in our leadership population
9.3%
2023/24: 9.1%
Raised for Great Ormond Street 
Hospital Children’s Charity (GOSH)
£2m
2023/24: £2.4m
Reduction in Scope 1 and 2 emissions 
intensity from a 2016/17 base year
59.7%
2023/24: 54.9%
Our year at a glance
Financial highlights
Statutory revenue
£2,922m
2023/24: £2,960m
Adjusted basic earnings per share†
194.6p
2023/24: 206.9p
Adjusted operating 
cash flow†
£723m
2023/24: £787m
Adjusted profit before tax†
£483m
2023/24: £561m
Statutory basic earnings per share
141.5p
2023/24: 161.0p
Lease-adjusted net debt 
to adjusted EBITDAR†
3.0x
2023/24: 2.6x
Statutory profit before tax
£368m
2023/24: £452m
Dividend per share
97.0p
2023/24: 97.0p
Total shareholder returns*
£442m
2023/24: £756m
*	 Total shareholder dividends paid and share buy-backs completed in 2024/25.
†	 See pages 232 to 238 for definitions of alternative performance measures. This footnote is referenced throughout the report.
	
Throughout this report and unless stated otherwise, all percentage growth comparisons are made comparing the latest year (2024/25) performance 
with that of the prior year (2023/24).
 Read more on pages 58–59
Opportunity
Community 
Responsibility 

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Whitbread PLC Annual Report and Accounts 2024/25
Contents
Strategic report
2	
Purpose and strategy
3	
Brands and locations
4	
Business model
6	
Why invest?
8	
Chairman’s statement
10	
Chief Executive’s review
14	
Strategy in action: Our five year plan
16	
Strategy and KPIs
20	
Strategy in action: Grow and innovate 
in the UK&I
22	
UK market drivers
24	
UK strategy
26	
UK performance
28	
Strategy in action: Focus on our strengths 
to grow in Germany
30	
German market drivers
32	
German strategy
34	
German performance
36	
Strategy in action: Enhance our capabilities 
to deliver long-term growth
38	
Long-term growth strategy 
40	
Chief Financial Officer’s review 
44	
Stakeholder engagement
50	
Our Values
52	
Chief People Officer’s review
58	
Sustainability
62	
Risk management
64	
Principal risks and uncertainties
70	
Viability statement
71	
Non-financial and sustainability 
information statement
72	
Climate-related financial disclosures
Governance
90	
Corporate governance at a glance
92	
Chairman’s governance report
94	
Corporate governance statement
96	
Board leadership and company purpose
98	
Division of responsibilities
99	
Board of directors
103	 Executive Committee
104	 Composition, succession and evaluation
106	 Nomination Committee report
108	 Audit Committee report
114	
Remuneration Committee report
120	 Remuneration at a glance
122	 Directors’ remuneration policy
130	 Annual report on remuneration
142	 Directors’ report
148	 Directors’ responsibility statement
149	 Independent limited assurance report
Consolidated accounts 2024/25
153	 Independent auditor’s report
162	 Consolidated income statement
162	 Earnings per share
163	 Consolidated statement 
of comprehensive income
164	 Consolidated statement of changes in equity
165	 Consolidated balance sheet
166	 Consolidated cash flow statement
167	 Notes to the consolidated financial statements
Whitbread PLC Company 
accounts 2024/25
218	 Company balance sheet
219	 Company statement of changes in equity
220	 Notes to the Company financial statements
Other information
231	 Glossary
232	 Alternative performance measures
239	 Shareholder services
In 2024, we launched our Five-Year Plan to deliver 
a step change in profits, margins and returns. 
Throughout this report, we explain our progress 
in 2024/25 and our plans to 2029/30.
 Find out more on pages 14 to 19
in growth
Investing
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What sets us apart?
PURPOSE AND STRATEGY
Our strategy comprises the following three pillars:
 See page 16
Our long-established and 
industry‑leading sustainability 
programme is fully embedded within 
each pillar of our business strategy. 
We have set ambitious targets across 
all areas of our business. 
	Find out more online
www.whitbread.co.uk
Responsibility
We always seek to operate in a way that respects 
people and the planet.
 See page 59
Community
We are focused on making a meaningful contribution 
to the customers and communities we serve.
 See page 58
Opportunity
We want all of our team members to reach their 
potential with no barriers to entry and no limits 
to ambition.
 See page 58
Underpinned by our Values
Enhance our capabilities to 
support long-term growth
	Read more on page 19
Focus on our strengths 
to grow in Germany
	Read more on page 18
Grow and innovate in the UK
	Read more on page 17
To provide high-quality, affordable hotel rooms 
to our guests, to help them to live and work well 
and to positively impact the world around us. 
With no barriers to entry or limits to ambition, 
we will provide meaningful work, skills and career 
development opportunities for our teams.
	See page 55
“Our ambition is to 
be the world’s best 
budget hotel brand.”
Dominic Paul
Chief Executive
Purpose
Strategic pillars
Force for Good
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Our hotel brands
Food and beverage, especially a hot breakfast, is a key part of the guest experience 
at Premier Inn. The majority of our guests are served by an integrated restaurant within 
the hotel, tailored for the Premier Inn guest. At approximately 200 of our sites, guests are 
served by a neighbouring branded restaurant trading under one of our six brands above.
	Find out more online
www.whitbread.co.uk/about-us/our-brands/
BRANDS AND LOCATIONS
Premier Inn is the largest hotel brand in the 
UK and has a growing presence in Germany. 
Our consistent guest proposition is synonymous 
with providing high-quality and great value 
hotel rooms. We have a long runway for 
growth; our committed and future pipeline, 
together with our UK extensions programme, 
means we will reach at least 98,000 open 
rooms in the UK and Ireland and 20,000 
open rooms in Germany by 2029/30.
‘hub by Premier Inn’ offers a more 
compact, digitally advanced in-room 
experience at a great price in prime 
city locations. With 18 hub hotels 
already open across London and 
Edinburgh, we have a committed 
pipeline to open more sites over 
the next few years.
Where we operate1
1	 As at 27 February 2025, we also operate 11 
Premier Inns across the Middle East as part 
of a joint venture.
2	 Includes six sites in Ireland, one site in each 
of Guernsey and the Isle of Man and two sites 
in Jersey. 
3	 Includes one site in Austria.
4	 Sites where the Group has a legal interest in a 
property with the intention of opening a hotel 
in the future. UK committed pipeline includes 
Accelerating Growth Plan extension rooms with 
planning approval 
United Kingdom and Ireland
Our largest and most profitable market is 
driven by high volumes of domestic travel, 
supplemented by inbound travel. With a 
significant decline in the independent 
sector and limited new room growth from 
other branded operators, a favourable 
supply backdrop is expected to remain 
in place for the next few years.
Germany
The German hotel market is 40% larger 
than that in the UK and shares a number 
of attractive structural characteristics that 
helped drive Premier Inn’s success in the UK. 
Having grown rapidly in recent years, we are 
on course to become Germany’s number 
one hotel brand, delivering profitable growth 
and attractive long-term returns on capital.
Long-term ambition to become
No.1
Open rooms3
11,000
Committed pipeline4 
7,000
 Read more on pages 32 to 33
UK long-term room potential
125,000
Open rooms2
86,000
Committed pipeline4
8,000
 Read more on pages 24 to 25
Our food and beverage brands
High-quality, great 
value proposition
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BUSINESS MODEL
Our differentiated 
approach
With a market-leading position in 
the UK and a growing presence in 
Germany, through our business model 
we are executing at pace to reach our 
ambitions and deliver long-term value 
for key stakeholders.
E
n
su
ri
n
g 
lo
n
g-
te
r
m
 v
al
u
e
Our 
ambitions
Our 
outcomes
Our 
enablers
Our capital 
allocation
Find out more about how we generate and sustain value
www.whitbread.co.uk/
Highly engaged 
teams
Market-leading 
guest proposition
Sustainable 
profitable growth
Our outcomes
Generating benefits for our teams, guests, communities and shareholders: 
Investing in long-term value
Rewarding key stakeholders
Our capital allocation
Striking the appropriate balance through our strict capital discipline and framework, we are:
Extending our 
market-leading 
position in the UK
Becoming No.1 
in Germany
Enabling long-term 
growth
Our ambitions
Our strategy is underpinned by our Five-Year Plan that is set to drive us closer towards the 
achievement of each of the following ambitions that are set out later in this report:
 See more about our Five-Year Plan on page 14
 See more about our outcomes on pages 17–19
Force for 
Good
 Page 58
Culture
and values
 Page 50
Governance
framework
 Page 90
Vertically 
integrated 
model
Our enablers
We have identified a number of key enablers that are fundamental to our long-term success:
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Availability
•	 Over 850 hotels across the UK and Ireland, 
with 43 hotels in the committed pipeline
•	 62 hotels in Germany, with 38 hotels 
in the committed pipeline
•	 Variety of room and booking options 
catering to guests’ needs
Value
•	 High-quality rooms at affordable prices
•	 Offering flexibility and value through 
our different rate types
•	 Tailored food and beverage offering 
enhances the guest experience
Consistency
•	 UK’s leading hotel brand1
•	 High guest satisfaction in Germany2
•	 Investment in our product and teams 
delivers a consistent, high-quality 
experience
Vertically integrated model
Our vertically integrated model differentiates us from our peers and is a significant source of competitive advantage:
Driving long-term, sustainable value for our stakeholders
Operational control
Commercial excellence
Freehold-backed balance sheet
Low-cost distribution
Cost efficiency
Sustainability
We control all elements of the 
value chain...
...and for our guests.
which generates key benefits for us...
We have a flexible 
property model 
We own and operate all 
of our hotels and brands
We own the customer 
relationship
We manage our 
inventory distribution
1	 UK YouGov BrandIndex Quality & Value scores as at 
27 February 2025.
2	 Germany YouGov Satisfaction: 1 March 2024 
to 27 February 2025
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3 | Differentiated model underpins a market-leading proposition
WHY INVEST?
Our market-leading 
reputation for both 
quality and value 
in the UK is also 
underpinning strong 
growth in Germany. 
With c.34,000 people 
employed, the Group 
is a constituent of the 
FTSE 100 index.
Our operating model is a key source of competitive 
advantage. Ownership of all aspects of our operations 
ensures the delivery of a consistent, high-quality product, 
whilst our scale and financial discipline mean we can continue 
to offer great value for our guests. A centralised approach 
to revenue management allows us to maximise revenue 
whilst managing our cost of sales by integrating our digital 
marketing and customer relationship management activity 
into our trading strategy. Our food and beverage offer helps 
us to drive incremental RevPAR and our Accelerating Growth 
Plan will optimise our offer and further enhance the guest 
experience. Our Force for Good sustainability programme 
ensures we are contributing positively to the communities 
where we operate.
1	 UK YouGov BrandIndex Quality & Value scores as at 27 February 
2025 based on a nationally representative 52-week moving average.
Investment 
case
2 | Unlocking value in Germany
Germany is a large and exciting market with significant 
volumes of leisure and business travel. The independent 
sector is larger than that in the UK and has also been 
declining post the pandemic. However, there is no clear 
leader in the branded budget segment, creating opportunity 
for Premier Inn. 
Having grown rapidly through a combination of acquisitions, 
conversions and new builds, we have 100 hotels in our open 
and committed pipeline. Including our pipeline, we are 
already one of the largest operators and are on course 
to become the country’s number one hotel brand.
Open hotels*
62
Pipeline hotels
38
*	 Includes one hotel in Austria.
1 | Long-term growth opportunity in the UK
With 86,000 rooms open and a further 8,000* rooms in our 
pipeline, we have significant growth potential of up to 125,000 
rooms across the UK and Ireland. With a material reduction in 
independent supply following the pandemic and a subdued 
pipeline of new build hotels, we do not expect UK supply to 
recover to 2019 levels until at least 2027. Our flexible approach 
to property ownership means we are well placed to take 
advantage of this significant market opportunity by adding 
rooms through both new sites and extensions as demonstrated 
by our Accelerating Growth Plan (AGP). 
*	 UK and Ireland committed pipeline, including AGP rooms with 
planning approved.
Open and 
committed rooms
2029/30 open 
rooms target 
94,000
98,000
125,000
Long-term 
potential rooms
UK YouGov BrandIndex1
Quality
Hilton
Marriott
Premier Inn
Crowne Plaza
Best 
Western
Holiday Inn
Airbnb
Holiday Inn Express
Ibis
Travelodge
Booking.com
30
40
20
10
0
10
20
30
40
50
Value
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Whitbread PLC Annual Report and Accounts 2024/25
4 | Attractive returns on a growing capital base
5 | Asset-backed balance sheet provides stability and enables growth
Since 2019/20, we have added over 7,000 rooms across 
the UK and Ireland and increased our return on capital 
employed† (ROCE). Whilst benefiting from a small shift 
towards more leasehold properties, lease-adjusted returns 
have also increased over this period and remain well 
above our cost of capital. At the end of 2024/25, our 
UK estate stood at 86,000 rooms and we achieved 
ROCE† of 12.9%. While this is lower than 2023/24 levels, 
this reduction reflected the impact of our Accelerating 
Growth Plan, higher inflation and softer UK demand. 
With the further optimisation of our estate, our ongoing 
commercial initiatives and operating efficiencies, we 
expect to increase UK returns substantially as reflected 
in our Five-Year Plan. Our German business is also making 
excellent progress and is on track to deliver similar rates 
of return to the UK over the medium to long term. As laid 
out in our Five-Year Plan, our current open estate in 
Germany of 11,000 rooms will be mature and deliver 
double-digit returns by 2029/30 with our remaining 
estate maturing thereafter.
COVID-19 pandemic
85k
86k
65k
68k
72k
76k
79k
79k
82k
84k
 Number of UK rooms 	
 Premier Inn UK ROCE†
12.9%
13.0%
13.4%
13.3%
11.3%
2.3%
12.9%
15.5%
12.9%
(14.4)%
Our strong balance sheet1 and property expertise 
underpin our confidence in continuing to invest in 
high-returning hotel projects. These projects can 
sometimes be capital intensive and take years to 
complete and are often out of reach for many of our 
competitors. As well as helping to bolster the strength 
of our financial covenant, our freehold estate provides 
operational flexibility and is also a potential source 
of attractive long-term funding through selective sale 
and leaseback transactions. Owning freehold property 
also means we can both maximise the commercial 
opportunity in any location, as well as optimise our 
estate by recycling lower-returning assets into bigger, 
more efficient hotels in better locations, maximising 
long-term returns.
FY16 
FY17 
FY18
FY19
FY20
FY21
FY22
FY23
FY24
FY25
Open
 Freehold
 Leasehold 	
52%
48%
 Freehold
 Leasehold
52%
48%
Open and 
committed
Premier Inn UK returns
Five-Year Plan
Our investment case is underpinned by the execution 
of our Five-Year Plan to deliver incremental Group 
adjusted PBT† of at least £300m1 by 2029/30 that will 
generate more than £2bn available for share buy-backs 
and dividends. 
1	 Versus 2024/25.
 Read more on pages 14 and 15
1	 Fitch Affirms Whitbread at ‘BBB’; Outlook Stable – 
Fitch Ratings, 29 January 2025.
Freehold:leasehold mix 
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CHAIRMAN’S STATEMENT
Our position as the UK’s number one hotel 
brand has been founded on our ability to 
deliver a consistent and high-quality service. 
By continuing to invest in our estate, our 
supporting infrastructure and our teams, 
we have been able to secure an unrivalled 
market reputation for both quality and 
value. Our leadership position in the UK is 
not something we take for granted and we 
are determined to extend it further through 
a carefully managed programme of long-term 
investment. This will ensure that we can 
continue to deliver for our guests whilst 
generating attractive long-term returns for 
our shareholders. By replicating this approach 
in Germany, we have a growing presence 
in one of Europe’s largest hotel markets, 
where we are on course to become the 
number one hotel brand1.
Five-Year Plan
Against a more challenging macroeconomic 
backdrop during 2024/25, our business 
model and strategy, together with the 
dedication and professionalism of our 
teams, have enabled us to lay the foundations 
for significant value creation. 
Given our strong balance sheet and our 
confidence in the delivery of our Five-Year 
Plan, that includes recycling at least £1bn 
of our most mature property, we expect 
to generate at least £300m of incremental 
profit and more than £2bn for share 
buy-backs and dividends by 2029/30. 
Our plan is covered in more detail in the 
Chief Executive’s review and on pages 10 
to 13.
Full-year results and 
final dividend
Premier Inn UK outperformed the market 
and delivered a robust financial performance 
in the year, with accommodation sales in 
line with last year. UK food and beverage 
revenues reduced as a result of our 
Accelerating Growth Plan, in line with our 
expectations. In Germany, the continued 
and progressive maturity of our hotels 
meant that we outperformed the market 
and delivered a much-improved 
performance. This offset a reduction in 
net finance income (before lease liability 
interest) following the return of £442m 
to shareholders through dividends and 
share buy-backs, as well as total capital 
expenditure totalling £488m. The net result 
was that the Group delivered a statutory 
profit before tax of £368m, after £116m 
of adjusting items (including £76m of 
property-related impairments). 
We successfully completed the issuance 
of a new £400m bond in February 2025 
and our balance sheet remains strong, as 
reflected by our investment grade rating2.
Given the strategic progress made over 
the past year and our confidence in the 
delivery of our Five-Year Plan, the Board 
is recommending a final dividend of 60.6p 
per share, resulting in a total dividend 
per share to 97.0p (2023/24: 97.0p). The 
final dividend will be paid on 4 July 2025 
to shareholders on the register on 23 May 
2025. As in previous years, the Dividend 
Reinvestment Plan (DRIP) will enable 
eligible shareholders to receive their 
dividend entitlement in the form of 
additional Whitbread shares. 
Strategy
The three pillars of our strategy have 
not changed: 
(i)	 grow and innovate in the UK; 
(ii)	focus on our strengths to grow 
in Germany; and 
(iii)	enhance our capabilities to support 
long-term growth.
Embedded within each pillar is our commitment 
to our Force for Good sustainability programme 
that ensures we execute our strategy in 
ways that seek to minimise our impact on 
the environment, maximise opportunities 
for all and deliver benefits for our communities. 
Further details of our progress on each 
pillar are included in the Chief Executive’s 
review on pages 10 to 13, while examples 
of our strategy in action explain how the 
execution of our plans is continuing to 
produce a fantastic experience for our 
guests, quality employment for our teams 
and attractive and sustainable returns for 
our shareholders.
 Read more about each of our strategic pillars 
as well as our Force for Good commitments 
and progress on pages 16 to 19
Capital allocation 
With a large capital base, capital allocation 
is a key area of focus as we look to grow 
our financial returns. Retaining a strong 
balance sheet with investment grade metrics 
means we can take full advantage of our 
vertically integrated model to optimise the 
balance between short-term growth and 
the delivery of attractive, sustainable 
long-term returns. Since April 2023, the 
Group has returned £1.2bn to shareholders. 
Reflecting our confidence in the Group’s 
medium-term prospects and preserving 
Long-term investment
“Our leadership position 
is not something that we 
take for granted and we 
are determined to extend 
it further through a well-
managed programme of 
long-term investment.” 
Adam Crozier
Chairman
	Find out more online 
www.whitbread.co.uk
1	 Based on number of available hotel rooms.
2	 Fitch Ratings, 29 January 2025.
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sufficient capacity to fund our existing 
capital programmes, as well as any suitably 
attractive and high-returning investments, 
the Board has announced plans to complete 
an additional £250m share buy-back to be 
completed during the current financial year. 
 Further details regarding the latest 
share buy‑back can be found in the Chief 
Executive’s review on pages 10–13
The Board
As a few Board members are approaching 
the prescribed maximum tenure of nine 
years on the Whitbread Board, we have 
been considering carefully how best to 
ensure the smooth transition and transfer 
of the considerable collective experience 
of departing Board members. As part of 
this process, we announced in December 
2024 that Chris Kennedy will be stepping 
down from the Board and as Chair of the 
Audit Committee at the Company’s AGM in 
June 2025. Chris joined the Board in March 
2016 and he has been an invaluable source 
of advice and counsel to me as Chair, as 
well as to the rest of the Board. We want to 
thank him formally for his enormous 
contribution over that time and wish 
him the very best in his future endeavours. 
Whilst we are well advanced with the 
recruitment of a new Audit Committee 
Chair, I am pleased that Horst Baier, who 
has significant and relevant experience, 
has agreed to act as interim Chair of the 
Committee whilst this process completes 
and to allow a reasonable period of handover.
We expect to announce at least two new 
non-executive directors over the coming 
year and are focused on appointing 
individuals that can further enhance the 
Board’s already extensive skills matrix, 
whilst also considering the background and 
experience of departing Board members. 
We have been making good progress 
towards the FCA’s target of having at least 
40% of the board being female and our last 
three appointments to the Board have been 
female directors. We will meet this target 
when Chris Kennedy steps down from the 
Board in June. On the FCA’s target of 
having at least one of the top positions 
being held by a woman, we wish to highlight 
that our previous Chief Executive was female. 
As and when further positions open up on 
the Board, we will continue to drive progress 
in this area and will provide further updates 
in future reports.
Governance
Having completed internal reviews for 
the past two years, we were required to 
complete an external review of the Board’s 
effectiveness during 2024/25. Whilst pleased 
to be able to report that the Board remains 
highly effective in all areas, we are never 
complacent and continue to seek ways 
that we can improve in order to drive better 
outcomes for our stakeholders. A fundamental 
part of our process includes meeting with 
key shareholders so that they can raise any 
concerns with me directly. They can also 
discuss our business strategy and culture, 
remuneration, environmental, social and 
governance matters as well as financial and 
operational performance. As ever, these 
discussions are invaluable in helping to 
ensure that we consider all aspects carefully 
as we seek to drive our financial performance 
whilst effectively managing our key risks.
Having conducted a thorough review of our 
existing remuneration policy during the past 
year, we have proposed a revised policy 
that will be put to shareholders for a formal 
vote at the forthcoming 2025 AGM. Whilst 
the core elements of the new policy have 
not changed materially, full details of the 
policy are laid out in the remuneration report 
on pages 122 to 129. As explained in the 
introduction to the report by the Chair of 
the Remuneration Committee, the Committee 
has sought to establish a clear framework 
of appropriate incentives based on the 
achievement of stretching and measurable 
targets designed to align the interests of 
our management and teams with those of 
our shareholders and other key stakeholders.
Share capital
During the year we simplified our share 
capital by converting our outstanding B and 
C Preference Shares into Ordinary Shares, 
which was well received by the holders of 
those shares. We also traced around 5,000 
shareholders that had not cashed dividend 
cheques sent out to them and so were able 
to re-unite them with more than £800,000 
in lost assets.
The interim dividend that we paid in 
December 2024 was our first to be paid 
without an option of being paid by cheque. 
Whilst the majority of our shareholders 
have opted to have their dividends paid 
electronically, not all have yet done so. 
Details of how shareholders can register 
so their dividends can be paid directly 
to their bank account can be found in 
the shareholder services section of the 
Annual Report on page 240.
Annual general meeting
The AGM will take place at 2:30pm on 
19 June 2025 at our head office in Dunstable 
and full details of the meeting are set out 
in the Notice of Meeting. For those able to 
attend, my colleagues and I look forward 
to welcoming you then.
In line with last year and reflecting the low 
numbers of shareholders using the service 
previously, we will not be providing a live 
video stream of our AGM but the meeting 
will be available remotely via an audio-only 
webcast. Shareholders who are unable to 
attend the meeting in person are welcome 
to submit questions by email in advance of 
the meeting to agmquestions@whitbread.com. 
Any questions should be submitted by 5pm 
on 18 June 2025. Votes can be submitted in 
person at the meeting or in advance via a 
proxy card or the online proxy voting system, 
but it will not be possible to vote online 
during the meeting.
Outlook
Investing for the long term is an approach 
that has served us well throughout our 282-year 
history – it has enabled us to continue to 
prosper, even in the face of significant 
macroeconomic, commercial and geopolitical 
headwinds. Our Five-Year Plan will deliver a 
step change in our profits, margins and returns 
and is underpinned by our scale, strong balance 
sheet, the quality of our customer proposition 
and the power of our vertically integrated 
model. We are excited about our future 
prospects and look forward with confidence.
Adam Crozier
Chairman
30 April 2025
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CHIEF EXECUTIVE’S REVIEW
In October 2024, we announced our 
Five-Year Plan that we are confident will 
deliver at least £300m incremental adjusted 
profit before tax† by 2029/30, releasing 
more than £2bn available for share buy‑backs 
and dividends. 
Having laid the foundations for significant 
growth, we are executing at pace and 
making excellent progress on our strategic 
initiatives, against what has been a softer 
market backdrop over the past year. By 
focusing on what we can control, our 
Five-Year Plan is on track to deliver a 
step-change in our profits, margins and 
returns and we remain positive about 
the medium-term outlook.
In the UK and Ireland, our Accelerating 
Growth Plan is progressing well and as we 
open our growing committed pipeline, we 
will reach at least 98,000 open rooms by 
FY30. At the same time, our commercial 
strategy is driving our outperformance 
versus the M&E market and we are 
continuing to realise material cost savings 
across all areas of our business without 
compromising our reputation for both 
quality and value.
This will be a breakthrough year in Germany 
and we are set to deliver our first ever adjusted 
profit in FY26. We are growing quickly, 
driving strong guest satisfaction scores, 
performing well ahead of the market and 
our cohort of more established hotels is on 
track to reach its targeted double-digit level 
of returns. We remain confident in realising 
our long-term ambition of becoming the 
country’s number one hotel brand, delivering 
significant revenue growth, attractive 
long-term returns and providing a platform 
for potential expansion into other 
international markets.
We remain focused on disciplined capital 
allocation and returns. Our vertically integrated 
model is a key source of competitive 
advantage as we continue to drive further 
growth. With a more favourable outlook in 
the property investment market, we will 
look to recycle at least £1bn of our more 
mature property assets to fund future growth 
and drive higher financial returns. Given our 
confidence in our Five-Year Plan, together 
with the strength of our balance sheet, we 
are recommending a final dividend of 60.6p 
per share and are accelerating the planned 
delivery of shareholder returns with a 
£250m share buy-back to be completed 
over the next twelve months. 
2024/25 Financial 
performance
While the expected impact of AGP and 
softer market demand in the UK made for a 
more challenging trading backdrop, Premier 
Inn UK outperformed the midscale and 
economy (‘M&E’) market1 and delivered a 
robust financial performance. The strength 
of our brand and guest proposition meant 
that total accommodation sales were in line 
with last year while total UK F&B revenues 
fell by 11% due to the impact of the transition 
from lower-returning branded restaurants 
to an integrated F&B offering as part of 
AGP, partly mitigated by strong breakfast 
sales in our integrated restaurants. In Germany, 
we made excellent progress and total 
accommodation sales were up by 21% with 
good growth in both occupancy and average 
room rate (ARR). The result was that total 
statutory revenue was slightly lower than 
last year at £2,922m (2023/24: £2,960m). 
The combination of the impact of AGP, cost 
inflation and lower interest income, partially 
offset by increased cost savings and 
excellent progress in Germany, meant that 
adjusted profit before tax† decreased to 
£483m (2023/24: £561m). There was an 
increased charge for adjusting items in the 
year of £116m (2023/24: £109m). The result 
was that statutory profit before tax was 
down 19% to £368m (2023/24: £452m).
UK – Continuing to outperform 
the market
Total accommodation sales were in line 
with last year with occupancy remaining 
high at 81.0% (2023/24: 82.2%), and ARR 
only slightly lower than last year at £79.52 
(2023/24: £79.76). 
The strength of our brand, our scale and 
continued network expansion are important 
drivers for our business and help us to stay 
ahead of the market in terms of accommodation 
sales. As the largest hotel brand in the UK, 
performing ahead of the market on RevPAR 
growth is more challenging as we have more 
rooms to fill than our competitors. However, 
with the benefit of several new commercial 
initiatives deployed during the year, we 
outperformed the M&E market1 on RevPAR 
growth during the second half of the year 
and maintained a significant £5.49 RevPAR 
premium versus the rest of the M&E market. 
Several external and internal factors were 
important drivers for our UK business over 
the past year including: softer UK market 
demand; muted hotel supply growth; the 
optimisation of F&B at a number of our 
sites as part of our AGP; our continued 
network expansion; and the impact of 
several commercial initiatives as part of 
our ongoing commercial programme.
Delivering a step-change in performance
“By focusing on what we 
can control, our Five-Year 
Plan is on track to deliver a 
step-change in our profits, 
margins and returns. We 
remain confident in the 
medium-term outlook.”
Dominic Paul
Chief Executive
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Whitbread PLC Annual Report and Accounts 2024/25
Taken together, these factors meant that 
UK accommodation sales were in line with 
last year, while the impact of AGP meant 
that F&B revenue declined by 11% resulting 
in UK statutory revenue down 3%. 
Despite increasing cost pressures from cost 
inflation and network expansion, our shift to 
a more efficient F&B model as part of AGP, 
plus increased cost efficiencies of £75m, 
meant that adjusted profit before tax† fell 
to £507m (2023/24: £588m). This impacted 
UK pre-tax margins† that reduced to 18.8% 
(2023/24: 21.2%) and UK ROCE† was 12.9% 
(2023/24: 15.5%).
During the year, further sites have been 
identified to be disposed of as part of our 
AGP and we have also updated cashflow 
assumptions for sites originally included 
in the scope of the plan. The result is a net 
impairment charge of £43m being incurred 
in the year in relation to AGP. Further net 
impairment charges of £10m have been 
incurred over the rest of the UK estate.
Germany – On track to 
replicate UK success
Our German business is making excellent 
progress and the Premier Inn brand is 
attracting growing numbers of both 
German and international guests. With the 
increasing maturity of our estate and brand, 
supported by our commercial initiatives, 
we remain on course to deliver a positive 
adjusted profit before tax† in 2025/26 and 
are progressing towards our longer-term 
objective of becoming the country’s number 
one hotel brand and delivering strong profit 
growth and double-digit returns on capital. 
We are particularly pleased with the 
performance of our cohort of 17 more 
established hotels3. Whilst not yet mature, 
the cohort delivered aggregate site-level 
profit4 of £16m in FY25 (2023/24: £9m). 
As well as giving us visibility on the future 
profit potential for our estate as a whole, 
this performance contributed to a 
much‑reduced adjusted loss before tax† 
for all of our German operations of £11m 
(2023/24: £36m), in line with our expectations.
The Group continues to make progress 
through organic growth and portfolio 
acquisitions with current year performance 
reflecting the increased maturity of open 
sites. Having updated site-level cashflow 
forecasts for these sites, we have identified 
impairment indicators at a small number 
of sites which has resulted the impairment 
of five sites totalling £22m in 2024/25.
Our teams
It is thanks to the continued professionalism 
and hard work by our team members that 
we are able to continue to deliver a great 
quality service, at prices that deliver fantastic 
value to our guests. Having made some 
changes to our organisational structure 
during the past year, the commitment from 
our teams, coupled with the strength of our 
model and our continued programme of 
investment, meant that our guest scores 
remained high over the past year, strengthening 
our position as the UK’s leading hotel brand. 
While the slowdown in construction during 
the pandemic reduced the number of new 
room openings to 459 in 2024/25, our strong 
balance sheet meant we were able to add 
nearly 1,500 new rooms to our committed 
pipeline that will drive a marked increase in 
new room openings over the next few years. 
Our current open and committed pipeline 
stands at 18,230 rooms (2023/24: 16,792 rooms) 
with 40% of our committed pipeline being 
freehold sites. 
Drawing upon our growing pool of guest 
data, we have continued to refine and 
improve our commercial strategy that is 
contributing to strong RevPAR momentum. 
Key initiatives included improvements 
to our trading strategies; our first online 
marketing campaign; broadening our 
distribution using third-party platforms; 
and increasing our brand awareness.
As a result of these initiatives and with 
the increasing maturity of our estate 
and brand, RevPAR grew by 18% in local 
currency which was significantly ahead of 
the M&E market2. This strong performance 
was supported by our cohort of 17 more 
established hotels3, that is continuing 
to mature at pace, as evidenced by its 
17% RevPAR growth.
As in the UK, we also made good progress 
on improving our operational efficiency and 
managing our costs. With our increasing 
scale, we are finding new opportunities to 
reduce costs without compromising our 
great guest experience. Examples include 
increased spans of control for some of our 
hotel managers, taking advantage of new 
technologies and through better procurement. 
Financial strength
Having a strong balance sheet means we 
can strike an appropriate balance between 
investing in high-returning, long-term 
growth opportunities and returning excess 
capital to shareholders through dividends 
and earnings-enhancing share buy-backs.
The Group remains highly cash generative 
and after total capital expenditure of £488m 
(2023/24: £509m), £442m of share buy-backs 
and dividends and the recent issuance of 
a new £400m bond5, our ratio of adjusted 
EBITDAR to lease-adjusted net debt† 
using the new Fitch methodology was 
3.0x (2023/24: 2.6x), which is below our 
internal threshold of 3.5x6.
1	 STR data, standard basis, 1 March 2024 to 
27 February 2025, UK M&E market excludes 
Premier Inn.
2	 STR data, standard basis, 1 March 2024 to 
27 February 2025, Germany M&E market 
excludes Premier Inn.
3	 Cohort of 17 more established German hotels 
that were open and trading under the Premier 
Inn brand for 12 consecutive months as at 
4 March 2022.
4	 In aggregate, adjusted profit before tax 
excluding non-site related administration 
and overhead costs. 
5	 The Group issued £400m of 5.50% guaranteed 
notes due in 2032.
6	 This measure aligns to the Fitch methodology, 
with the leverage threshold set at 3.5x 
lease-adjusted net debt: adjusted EBITDAR 
for BBB- and 3.0x for BBB, both of which are 
within investment grade.
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CHIEF EXECUTIVE’S REVIEW CONTINUED
Clear strategy
Our ambition is to become the world’s 
leading budget hotel brand, delivering 
a fantastic experience for our guests, 
rewarding employment for our teams 
and long-term, sustainable returns for our 
shareholders whilst also driving positive 
change through our Force for Good 
sustainability programme. 
To achieve our objective, we are 
executing the following three pillars 
of our business strategy: 
•	 continuing to grow and innovate 
in the UK; 
•	 focusing on our strengths to grow 
in Germany; and 
•	 enhancing our capabilities to support 
long-term growth.
Each pillar is embedded within our 
Five‑Year Plan that we announced in 
October 2024 and is set to deliver a step 
change in our profits, margins and returns. 
Five-Year Plan
With the execution of several strategic 
initiatives and by maintaining a steady 
level of capital intensity and leverage, 
by 2029/30 the Group will:
•	 increase Group adjusted PBT† versus 
2024/25 by at least £300m; and
•	 generate more than £2bn available 
for share buy-backs and dividends.
We have a strong track record of being 
able to more than offset UK cost inflation 
through a combination of cost efficiencies 
and positive UK like-for-like† sales growth. 
Our Five-Year Plan illustrates the position 
assuming we only offset cost inflation over 
the life of the plan. However, we expect that 
our actual UK like-for-like† sales growth, 
together with our cost efficiencies, will be 
in excess of UK cost inflation over the life 
of the plan. The key elements of our plan 
are as follows:
UK: Accelerating Growth Plan (AGP) 
(+£100m adjusted PBT† by 2029/30)
By optimising the delivery of F&B at around 
200 of our sites and converting a number 
of our lower-returning branded restaurants 
into a more efficient, integrated F&B offer, 
we will unlock 3,500 new extension rooms. 
This will deliver incremental adjusted PBT 
of at least £100m by 2029/30. 
UK: Network expansion (+£120m 
adjusted PBT† by 2029/30)
By opening our current committed pipeline1 
of over 7,000 rooms, adding the 3,500 
extensions as a result of our AGP and by 
adding and opening a further 1,500 rooms 
over the next few years, we are on course to 
reach at least 98,000 open rooms by 
2029/30. Before the benefits of our AGP, 
our network expansion will deliver incremental 
PBT of at least £120m by 2029/30.
Germany: network expansion and 
RevPAR uplift (+£80m adjusted PBT† 
by 2029/30)
We are on course to reach profitability in 
2025/26. With the opening of our existing 
pipeline and the addition of a further rooms 
that will be open by 2029/30, our open 
estate will almost double to 20,000 rooms. 
Reflecting the increasing maturity of our 
estate, improved distribution and increased 
brand awareness, by 2029/30 we expect 
to achieve a network RevPAR of c.€80 and 
deliver adjusted PBT† of at least £70m2. 
Thereafter, we expect to make further 
progress as our estate and brand continue 
to mature.
Strong commercial programme 
and cost efficiencies to at least 
offset inflation
We plan to continue to drive like-for-like† 
sales momentum through several initiatives 
that include continuing to evolve our trading 
strategies and enhancing our digital capabilities, 
including greater usage and functionality 
of the Premier Inn app. Whilst difficult to 
measure the individual impact of each 
initiative on our performance, we believe 
that each will deliver a positive contribution 
and help drive like-for-like† sales momentum 
in 2025/26.
Having completed an extensive exercise 
looking at all areas of our P&L, we are on 
track to deliver £60m of cost efficiencies 
in 2025/26, with a further £190m of savings 
in aggregate between 2026/27 and 2029/30, 
totalling £250m of efficiencies across the life 
of the plan. 
Maintaining average net capex 
at £500m per annum 
Our strong balance sheet and prudent 
investment approach means we can 
continue to invest in growing our business 
whilst also increasing our return on capital. 
Having a large portfolio of freehold property 
with significant in-house property expertise 
is a major source of commercial and operational 
advantage, including maximising our chances 
of securing the right assets in our target 
locations and by enabling us to recycle 
capital and release significant development 
profits through sale and leasebacks and 
other property-related transactions.
By segmenting our portfolio into a series 
of categories based on a site’s strategic 
importance, size, location and maturity, we 
can prioritise any potential opportunities to 
create further value. This could be through 
an extension or further development or by 
adopting a different financial structure that 
results in development profits and/or 
additional yield potential. 
The property investment market is 
improving and activity levels in the hotel 
sector are increasing. We completed two 
sale and leasebacks for £56m in the first 
half of 2024/25 at an average yield of just 
over 4% and are progressing the sale and 
leaseback of a further seven hotels across 
a variety of regional UK locations at 
attractive yields.
We have instructed our external property 
valuers to compete a current market 
valuation of our freehold and long‑leasehold 
estate in the UK, Ireland and Germany and 
as part of our Five-Year Plan we will recycle 
at least £1bn of our more mature property. 
By recycling more of our freehold property 
into higher returning assets, we can fund all 
of our plans outlined above and maintain 
average annual net capex at £500m per 
annum to 2029/30. 
 Full details of our Five-Year Plan are set out 
on pages 14 and 15. 
1	 UK and Ireland committed pipeline excluding 
extension rooms from Accelerating Growth Plan.
2	 Using a GBP: EUR exchange rate of 1.18.
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Whitbread PLC Annual Report and Accounts 2024/25
Capital allocation 
and share buy-backs
Having reapplied the Group’s capital 
allocation framework, given the strength 
of our balance sheet, our confidence in 
the delivery of our Five-Year Plan and the 
attractive returns available from repurchasing 
the Group’s shares at current levels, the 
Board is recommending a final dividend 
of 60.6p per share (FY24: 62.9p) and has 
announced its intention to conduct an 
additional £250m share buy-back, to 
be completed over the next twelve months.
2025/26 guidance and outlook
In the UK, after a softer start to the quarter 
that was impacted by the phasing of public 
holidays, our commercial programme has 
delivered an increasing level of outperformance 
versus the M&E market. Our forward booked 
position is ahead of last year, supported by 
strong peak leisure demand. Although the 
UK macroeconomic outlook remains uncertain, 
with the introduction of further commercial 
initiatives, we remain confident in continuing 
to outperform the market.
Asset-backed balance sheet 
and investment grade status2
Maintain 
investment grade metrics
Continue to invest 
in profitable growth
Clear dividend policy
Capital return
Capital allocation in 2024/25
£488m gross capex and 
receipts from property-related 
transactions of £137m
Recommended final dividend of 
60.6p per share (2023/24: 62.9p) 
making 97.0p for the year 
(2023/24: 97.0p) 
£250m of share buy-backs 
completed in 2024/25
In Germany, the increasing maturity of 
our estate and brand, together with our 
commercial initiatives, means we are 
continuing to make excellent progress. 
With a strong events calendar, our forward 
booked position is building well ahead of 
last year, and we remain on track to deliver 
positive pre-tax profit in FY26.
Our guidance for 2025/26 includes:
•	 UK: open 1,000 – 1,200 new rooms, the 
majority of which will open in the second 
half of the year; 500 – 700 of these new 
rooms are AGP extension rooms; 
•	 UK: increased cost efficiencies of £60m 
(versus previous guidance of £50m), 
meaning net inflation is expected to be 
towards the lower end of our previously 
guided range of 2% – 3% on our £1.7bn 
UK cost base;
•	 UK: AGP adjusted PBT† one-off impact of 
£20m – £25m in FY25 will be fully reversed;
•	 Germany: open c.400 new rooms and 
deliver adjusted profit before tax† of 
between £5m and £10m; 
•	 Group: £15m to £20m reduction in net 
finance income (excluding lease liability 
interest) versus 2024/25 reflecting lower 
cash balances, the outlook for Bank 
of England rates and the recent issue 
of a new £400m 5.50% bond; and
•	 Group: net capital expenditure of £400m 
– £500m. with gross capital expenditure 
of between £700m–£750m including 
AGP (£150m - £200m) and network 
expansion; receipts from property-related 
transactions of £250m–£300m.
Delivering a step-change 
in profits, margins and returns
Our operational and strategic progress 
in FY25 mean we are positive about the 
medium-term outlook and the delivery of 
our Five-Year Plan. Whilst we have limited 
visibility of short-term market demand and 
inflation, our vertically integrated model 
means we have significant self-help levers 
that can provide positive like-for-like† sales 
momentum whilst also reducing our costs. 
By focusing on what we can control, 
together with strong growth potential in 
both the UK and in Germany, we remain 
confident in generating at least £300m 
incremental adjusted profit before tax† by 
FY30, releasing more than £2bn available 
for share buy-backs and dividends. 
Dominic Paul
Chief Executive
30 April 2025
2	 Fitch Ratings, 29 January 2025
	Five-Year Plan: Capital allocation
	
Read more on pages 15 and 37
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FIVE-YEAR PLAN
a step change in profits, 
margins and returns
Delivering
Delivering
Objective
Demonstrating our confidence in the 
medium-term outlook for the Group, in 
October 2024 we announced the details of 
our Five-Year Plan that illustrates the scale 
of our ambition and the inherent strengths 
of our business model. Our plan outlines 
how, over the next five years, we plan to 
deliver at least £300m incremental adjusted 
profit before tax†, unlocking more than 
£2bn for share buy-backs and dividends.
Why is this important?
Our Five-Year Plan is focused on the drivers 
that we can control and therefore we are 
confident in being able to deliver a step 
change in our performance. Whilst we cannot 
control external factors such as market 
growth and inflation, our plan assumes that 
over the next five years, we are able to offset 
UK cost inflation with our UK like-for-like 
sales† growth plus cost efficiencies. 
However, our ambition is to do better than 
this and we are confident in growing UK 
margins over the life of the plan.
“Having laid the foundations 
for significant growth, we are 
executing at pace against our 
strategic priorities. Over the next 
five years, we are set to deliver 
a step change in our profits, 
margins and returns which will 
release significant cash flow for 
shareholder returns.”
Dominic Paul
Chief Executive
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Whitbread PLC Annual Report and Accounts 2024/25
Delivery of at least
£300m
incremental Group 
adjusted PBT† 
vs 2024/25
Generating more than
£2bn
available for 
share buy-backs 
and dividends
Pillars of the plan
How we’ll deliver
2029/30 outcomes vs 2024/25
Capital 
allocation
UK: 
Accelerating 
Growth Plan 
(AGP)
UK: Network 
expansion
Germany: 
Continuing 
momentum
Efficiencies 
and 
commercial 
programme
•	 Replacing some of our lower-returning 
branded restaurants with a more efficient, 
integrated F&B offer
•	 Unlocking the addition of new, high-returning 
hotel extension rooms 
•	 Exiting over 100 lower-returning 
branded restaurants
•	 In addition to 3,500 new extension rooms 
from our AGP, we also expect to open 7,000 
new rooms in our committed pipeline as well 
as 1,500 further new rooms that we will add 
and open over the next few years
•	 We expect to open a further 9,000 new rooms
•	 Increase the appeal of our estate 
through improved distribution and 
increased brand awareness
•	 Improvements to our operating model 
and additional scale benefits
•	 We will at least offset the impact of UK 
cost inflation through the delivery of cost 
efficiencies; and 
•	 Positive UK like-for-like sales growth, supported 
by our strong commercial programme
•	 We will fund the plan as well as our 
ongoing programme of investment by 
maintaining net capex after net receipts 
from property‑related transactions, 
including sale and leasebacks
•	 Lease-adjusted leverage† will remain 
below internal threshold of 3.5x
•	 Incremental adjusted PBT† of £100m 
•	 3,500 extension rooms
•	 Incremental adjusted PBT† of £120m 
•	 98,000 open rooms in the UK and 
Ireland, including AGP
•	 Incremental adjusted PBT† of £80m1
•	 20,000 open rooms
•	 Network RevPAR of c.€80
•	 Double-digit returns on our current 
open portfolio
•	 £250m of efficiencies in aggregate
•	 While these efficiencies together with 
like-for-like† sales growth are assumed 
to offset UK cost inflation, we expect that, 
on average, UK like-for-like† sales growth 
and our cost efficiencies will be in excess 
of UK cost inflation over the life of the plan
•	 We expect average net capex will remain 
at £500m each year between 2025/26 
and 2029/30
•	 We will recycle at least £1bn of property
2029/30 outcomes
1	 Versus FY25 Germany adjusted loss before tax†
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Whitbread PLC Annual Report and Accounts 2024/25
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We have made excellent 
progress against our 
strategic objectives in 
2024/25. The execution 
of our Five‑Year Plan will 
deliver a step change in 
our profits, margins and 
returns by 2029/30.
STRATEGY AND KPIS
 Force for Good 
Read more on pages 58 to 61
Well positioned to deliver growth
Grow and innovate 
in the UK
Focus on our 
strengths to grow 
in Germany
Enhance our 
capabilities to 
support long-term 
growth
Our strategic pillars
Force for Good
Our sustainability programme is embedded 
within the three pillars of our strategy. 
The following pages include some case 
studies of our programme in action.
 Strategy in action 
	
Read more on page 17
Find out more about Force for Good 
in our ESG Report 2024/25
www.whitbread.co.uk/
 Strategy in action 
	
Read more on page 18
 Strategy in action 
	
Read more on page 19
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Whitbread PLC Annual Report and Accounts 2024/25
Grow and innovate 
in the UK
2024/25 highlights
Key 2024/25 outcomes
Future plans
Market share gains
Accommodation sales +0.7pp ahead 
of the UK M&E sector, with a RevPAR 
premium of +£5.49
UK and Ireland committed pipeline1
8,222
Extend our market-leading position as the 
UK’s number one hotel brand and reach at 
least 98,000 open rooms by 2029/30
Long-term growth in profits and returns
Executed the first phase of our 
Accelerating Growth Plan and mitigated UK 
cost inflation through increased efficiencies
AGP: planning applications approved
50%
Continue to execute our AGP to deliver 
at least £100m incremental adjusted PBT† 
by 2029/30, increasing margins and returns
Expand guest choice
Completed our ‘Bed of the Future’ 
replacement programme, and launched 
the offer of ‘rooms with a view’ across 
100 hotels
Rooms with a view
1,600
Broaden our distribution channels and 
add more features to our digital journey 
including additional guest options and 
product add-ons
Maintain excellent guest scores
Maintained our ‘Best Value Hotel Chain’ 
ranking from YouGov, reflecting our focus 
on high quality and great value
YouGov ‘Best Value Hotel 
Chain’ ranking2
No.1
Upgrade our digital networks and continue 
the roll-out of ID5, Premier Plus and twin 
rooms to our estate
Community
Monitoring 
nutritional value
Offering safe, tasty, affordable food is 
our responsibility as well as a business 
opportunity. To date, we have made 
average reductions across all our 
menus of 21.2% for salt (baseline 
2017), 24.7% for sugar (baseline 2015) 
and 3.1% for calories (baseline 2017). 
To support the UK Government’s 
approach to reducing foods high in 
fat, salt and sugar (HFSS), we have 
reviewed all our core menus for their 
HFSS status and plan to set internal 
non-HFSS targets in the coming year.
We will also continue to develop 
inclusive menus for guests with a 
range of dietary needs including 
dedicated meat-free and non-gluten 
menus, supported by full nutritional 
and allergen information in restaurants 
and online, to ensure guests can make 
informed choices.
Average sugar reduction across 
our menus since 2015
24.7%
1	 UK and Ireland committed pipeline as at 27 February 2025, including extension rooms approved as part of AGP.
2	 UK YouGov BrandIndex Quality & Value scores as at 27 February 2025 based on a nationally representative 52-week moving average.
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Focus on our strengths 
to grow in Germany
STRATEGY AND KPIS CONTINUED
2024/25 highlights
Key 2024/25 outcomes
Future plans
Continue to build a national network
62 open hotels across key locations, 
with 3 new sites opened during the year
Germany committed pipeline
7,265
Continue to take a flexible approach 
to property, looking for attractive 
opportunities to grow our pipeline
Build brand awareness
Through the use of OTAs and our online 
marketing campaigns, we have increased 
our brand awareness and guest volumes
YouGov brand awareness1
19%
Explore the use of other distribution 
channels to help further broaden our 
reach and accelerate brand awareness 
and RevPAR growth
Refine our proposition for the German guest
Expanded guest choice including new 
payment methods, new room types and 
product add-ons
YouGov guest satisfaction2
61.0
Seek improvements to our operating 
model, unlocking new opportunities to 
drive efficiencies across our estate and 
enhance the guest experience
Pathway to long-term, sustainable returns
Improved financial performance from 
strong RevPAR growth and a clear focus on 
our cost base
Germany RevPAR growth3
18%
On track to deliver profitability in FY26, 
reaching £70m of adjusted PBT† by 2029/30
Responsibility
Raising 
procurement 
standards
Premier Inn Germany’s evolving 
supply chain management approach 
ensures that we remain compliant 
with German and EU regulations. 
Across the Group we buy third-party 
certified goods, where possible. 
For example, from 2024, our bed 
linen in Germany has been certified 
by Grüner Knopf, a government-run 
certification label for sustainable 
textiles. To reduce deforestation risks, 
in addition to compliance with the 
EUDR, we continue to partner with 
the Roundtable on Sustainable Palm 
Oil, FSC, PEFC and the Rainforest Alliance.
Share of suppliers assessed 
for inherent human rights risk4
100%
1	 Germany YouGov Brand Awareness: 1 March 2024 to 27 February 2025.
2	 Germany YouGov Satisfaction Scores: 1 March 2024 to 27 February 2025.
3	 In local currency EUR.
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Enhance our capabilities 
to support long-term growth
2024/25 highlights
Key 2024/25 outcomes
Future plans
Use our strong balance sheet to fund growth and returns
Significant operating cash flow helped 
to fund our investment programme and 
ongoing returns to shareholders
Shareholder cash returns1
£442m
More than £2bn available for share 
buy-backs and dividends
Retention and engagement of teams
Launch of our refreshed Company values 
to teams across the business
UK team members with >1 year’s 
service
75%
Drive retention and engagement 
through our continued investment in pay, 
training, career development and wellbeing
Improve technology capability
Increased digital capabilities and new 
commercial opportunities unlocked by 
our new reservation system
Hotels successfully migrated to new 
reservation system
900+
Explore product and service enhancements 
which will further improve the guest 
experience and generate additional 
revenue streams
Build on our efficiency programme
Increased cost efficiencies versus target 
due to acceleration of existing initiatives 
plus further savings
Delivery of cost efficiencies
£75m
Deliver £250m of cost efficiencies between 
2025/26 and 2029/30
Responsibility
Sustainable 
construction
Since 2022, we target BREEAM 
Excellent for all our UK&I developments, 
both freehold and leasehold. Of the 
last 80 hotels opened, 75 achieved an 
Energy Performance Certificate (EPC) 
rating of A or B. In Germany, all 14 new 
build hotels have either received or are 
pending sustainable building certification. 
Whitbread’s leading development 
strategy is repurposing underused 
buildings into high-quality, 
energy‑efficient hotels. This allows 
us to cut down on embodied carbon, 
maximise the lifespan of existing 
structures and significantly reduce 
construction waste.
All our new self-built hotels in 
UK&I will be powered solely by 
REGO-backed electricity, with 
no gas connection for water and 
space heating or cooking, from
2025
1	 Dividends paid and share buy-backs completed during 2024/25.
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towards our 
long-term room 
potential in the 
UK and Ireland
STRATEGY IN ACTION: GROW AND INNOVATE IN THE UK&I
“By opening 8,000 new rooms, 
together with 3,500 extension rooms 
through our Accelerating Growth Plan, 
we are on track to have 98,000 open 
rooms by 2029/30 and thereafter 
reach our long-term room potential 
of 125,000 rooms.”
Mark Anderson
Managing Director, Property and International
Progressing
Progressing
Five-Year Plan: Accelerating Growth Plan; UK: Network expansion
Watch a video 
of our progress 
by scanning the 
code above
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Whitbread PLC Annual Report and Accounts 2024/25
Accelerating 
Growth Plan 
In April 2024, we announced our plan 
to optimise food and beverage at a 
number of sites whilst unlocking the 
ability to build higher-returning 
extension rooms. 
Through converting over 100 
lower‑returning branded restaurants, 
we will unlock 3,500 extension rooms 
in hotels where we know there is excess 
demand. Over the last 12 months, we 
have submitted the majority of required 
planning applications and have started 
work at several sites to replace the 
branded restaurant with a new, 
more efficient integrated restaurant, 
before then building the approved 
extension rooms.
Our plan also includes exiting over 
100 lower-returning branded restaurants 
and replacing the branded restaurant 
with a new, more efficient integrated 
restaurant. We are making good 
progress, and so far have sold 38 
branded restaurants for £38m and 
are confident in exiting the remaining 
affected sites over the next 12 months. 
By 2029/30, this plan will deliver an 
incremental £100m adjusted profit 
before tax† (versus 2024/25), resulting 
in increasing margins and returns for 
the UK business.
Five-Year Plan
 Accelerating Growth Plan on page 24
Long-term room potential in the UK and Ireland
125,000
London/Regions mix
How we’re growing our potential in the UK and Ireland
Ireland long-term room potential
5,000
Open and 
committed rooms1
2024/25 
open estate
Committed
pipeline2
Open rooms 
by 2029/30
94,000
98,000
125,000
Long-term 
room potential
hub
‘hub by Premier Inn’ resonates 
well with guests, offering a 
modern in-room experience at an 
attractive price. With 18 hotels 
open across London and 
Edinburgh, we see opportunity 
to open more sites across 
prime city centre 
locations.
Ireland
With 1,000 rooms open across 
six hotels in Ireland, we are excited 
by the significant potential for 
further expansion. We are 
confident that we can reach our 
long-term room target of 
5,000 open rooms over 
the next few years.
Open and committed pipeline of hub hotels
4,700
 London	
18%
 Regions	
82%
 London	
42%
 Regions	
58%
1	 UK and Ireland open and committed pipeline including AGP extension 
rooms with planning approval.
2	 Committed pipeline of 8,222 rooms, excluding AGP extension rooms, 
as at 27 February 2025.
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UK MARKET DRIVERS
Grow and innovate 
in the UK
A key pillar of our strategy is to 
protect and extend our position 
as the UK’s leading branded 
budget hotel chain, delivering 
excellent service for our guests, 
rewarding employment for our 
teams and attractive returns 
for our shareholders.
Market overview
68m
population
185m
room nights booked in the 
UK market
720,000
total market hotel rooms
12%
Premier Inn market share 
of UK rooms
2027
Supply not back to 2019 levels 
until at least 2027
10%
independent decline since 2019
UK market1
The UK is a large and mature 
hotel market with 185 million 
rooms booked each year and 
a total supply of approximately 
720,000 rooms. Since the 
pandemic, the hotel industry 
has had to navigate material 
shifts in the shape of both 
domestic and inbound demand, 
as well as significant cost inflation, 
at the same time as political 
instability and economic 
pressures have altered travel 
behaviour and market conditions. 
However, Premier Inn has 
continued to perform well and 
given the strength of our brand 
and operating model, coupled 
with a favourable supply backdrop, 
we are confident in being able 
to continue to grow market 
share. We see a compelling 
opportunity to continue to 
invest in new capacity and 
drive attractive, long-term 
returns for our shareholders. 
1	 Company data 2023.
hub by Premier Inn, 
London Paddington
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Whitbread PLC Annual Report and Accounts 2024/25
Outlook for UK hotel supply 
Having updated our proprietary analysis, 
we still expect UK hotel room supply 
(including Premier Inn) to remain below 
pre-pandemic levels until at least 2027. 
Thereafter, we expect total supply to grow 
broadly in line with previous trends and 
we remain confident that we can continue 
to take market share from smaller and 
less well‑capitalised competitors.
Accelerated decline 
of independents
We believe that total UK hotel supply 
contracted by approximately 4.5% between 
2019 and 2023, led by an accelerated decline 
in the independent sector that reduced by 
10%. This represented a marked increase 
over the steady decline seen over previous 
years as customers migrated from 
independents towards branded budget 
hotels, including Premier Inn. Over half of 
independents that closed during this time 
period had less than 25 hotel rooms. This 
highlights the ongoing challenges facing 
smaller establishments, where competition 
and changing consumer preferences are 
making it increasingly difficult for them 
to match the offer provided by larger, 
branded operators. We believe that the 
independent sector is likely to continue 
to contract as a result of sustained high 
inflationary pressures and an uncertain 
macroeconomic environment.
9%
12%
24%
25%
15%
16%
53%
47%
2015
2019
2023
 Premier Inn
 UK branded budget (excluding Premier Inn)
 UK branded non-budget
 Independent
730k
10%
24%
16%
50%
750k
720k
Total UK hotel supply: number of rooms
Structural advantages of 
the budget hotel market 
The UK branded budget hotel sector is a 
highly attractive market, with large volumes 
of domestic short-stay travel for both business 
and leisure. The sector, including Premier 
Inn, has continued to grow, even during 
the pandemic. However, over the next few 
years, the supply of branded budget hotel 
rooms is expected to grow at a slower rate 
than the long-term average as operators 
gradually rebuild their pipelines that have 
been impacted by a material slowdown 
in construction and higher interest rates.
Premier Inn has grown significantly over 
the past decade, increasing its market share 
of all UK rooms from 6% in 2010 to 12% in 
2023. With our strong balance sheet and 
in-house property expertise, we are confident 
that we can continue to grow our pipeline 
and increase our market share at a time 
when many others cannot. 
Proven resilience during 
periods of macro uncertainty 
Hotel room demand is strongly correlated 
with economic growth and RevPAR typically 
grows in line with GDP. Whilst current 
macroeconomic forecasts predict relatively 
low GDP growth in 2025/26, this needs to 
be viewed in the context of what has been 
a marked decline in total hotel supply. The 
branded budget hotel sector has proven 
resilient during previous consumer and 
economic downturns, as guests tend to 
trade down to lower-cost alternatives 
that provide great value.
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UK STRATEGY
Accelerating Growth Plan (AGP)
Food and beverage (F&B) is a fundamental 
part of our proposition and a hot breakfast 
is particularly important to our hotel guests, 
helping to drive occupancy and RevPAR. 
By optimising the delivery of F&B at around 
200 of our sites and converting a number 
of our lower-returning branded restaurants 
into a more efficient, integrated F&B offer, 
we will unlock 3,500 new extension rooms 
over the next few years that will drive increased 
margins and returns for the UK business.
We are making good progress and are on 
track with our plans. Whilst the exact phasing 
of new rooms coming onstream is difficult 
to predict, the first of our new extension 
rooms are nearing completion and we expect 
to have between 500 to 700 extension 
rooms open by the end of FY26. Despite 
a marked increase in the market supply 
of restaurants for sale across the UK, we 
have sold 38 branded restaurants for a 
total consideration of £38m and remain 
confident of exiting the remaining affected 
sites over the next 12 months as planned.
Extending our market-leading 
position in the UK
“During the past year, we’ve 
made excellent progress 
in enhancing our digital 
capabilities and improving 
our guest offer. In 2025/26, 
we expect to go further and 
deliver positive like-for-like 
sales† momentum.”
Joe Garrood
Chief Commercial Officer 
15
3
Premier Inn
Key:
Five-Year Plan: 
2029/30 outcomes 
98,000+
open rooms
£100m+
incremental adjusted PBT† from 
Accelerating Growth Plan
£120m+
incremental adjusted PBT† from 
network expansion
Dublin
Aberdeen
Edinburgh
Glasgow
Dundee
Inverness
Newcastle 
upon Tyne
Cork
London
Isle of 
Man
Plymouth
Cardiff
Guernsey
Jersey
Norwich
Leeds
Manchester
Birmingham
Belfast
hub by Premier Inn
Watch a video of 
our AGP progress 
by scanning the 
code to the left
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Whitbread PLC Annual Report and Accounts 2024/25
Network expansion 
With over 850 open hotels across the UK 
and Ireland, Premier Inn is the UK’s largest 
hotel chain with an approximately 12% share 
of all hotel rooms. Despite our extensive 
coverage, we still have opportunities to 
increase our market share. Based on our 
latest proprietary analysis, we believe that 
the favourable supply backdrop in the UK 
and Ireland will continue for a number of years, 
with supply not returning to pre‑pandemic 
levels until at least 2027. Having identified 
catchments where we do not currently have 
a presence, or where we can add more 
rooms without cannibalising our existing 
estate, we have significant growth potential. 
By opening our current committed pipeline1 
of over 7,000 rooms, 70% of which is freehold, 
adding the 3,500 extensions as a result of 
our Accelerating Growth Plan and adding 
and opening a further 1,500 rooms over 
the next few years, we are on course to 
reach at least 98,000 open rooms by 
2029/30. Over the longer term, we have 
the potential to reach 125,000 open rooms, 
which is 45% more than we have open today. 
Drawing upon our suite of development 
options including new builds, conversions, 
extensions and single-site acquisitions, the 
pace and extent of our expansion will be 
driven by the availability of appropriate sites 
that can meet our target levels of return.
Commercial programme
As a vertically integrated operator, we are 
able to deploy a broad range of commercial 
initiatives that are focused on driving 
like-for-like† sales momentum to support 
and extend our market-leading position in 
the UK. Our commercial strategy remains 
focused on those drivers that are within 
our control and include:
Maximising revenue
The highly dynamic nature of the 
midscale and economy (M&E) market 
requires that we continuously evolve our 
trading strategies to maximise revenue and 
outperform our competitors. With further 
improvements to our trading engine, we 
plan to drive even more value and improve 
our trading performance further. With our 
new cloud‑based reservation system we are 
continuing to trial and test the introduction 
of new ancillary revenue streams, including 
the use of dynamic pricing to increase revenue. 
Enhancing our digital capabilities
As well as increasing the range of inventory 
we can sell through our digital partners, we 
are also continuing to optimise our website 
and app functionality, further improving 
the digital guest booking experience. Early 
progress has been encouraging, with our 
app generating 9% of total accommodation 
sales in 2024/25.
The opportunities to increase our digital 
capabilities are significant. With increased 
connectivity with our guests through our 
app, we will be able to make better use 
of our data in order to increase revenue 
through more effective engagement, as 
well as reduce costs to drive higher margins. 
Refining marketing strategies
Continuing to attract new guests is essential 
as we seek to extend our leadership and 
grow market share; we are exploring greater 
use of social media marketing channels such 
as YouTube and TikTok, as well as third-party 
digital platforms, to help broaden our reach. 
Broadening our appeal 
to business guests
Business guests are an attractive customer 
segment because they tend to drive higher 
RevPARs and travel more frequently than 
leisure guests. Our Business Booker portal 
has grown substantially over the past few 
years, and at the same time, we have 
1	 Excluding extension rooms from Accelerating 
Growth Plan.
2	 UK YouGov Brand Consideration: 1 March 2024 
to 27 February 2025.
strengthened our relationships with several 
travel management companies (TMCs). 
Together, these channels represented 
approximately 21% of total accommodation 
sales in 2024/25 (2023/24: 20%).
During 2025/26, we plan to integrate our 
Business Booker and Business Account 
programmes into a single offering named 
‘InnBusiness’ for the benefit of users and 
to drive further revenue growth. With the 
addition of Sabre to our distribution 
channels, we will also seek to grow our 
international inbound business volumes.
Further improvements in F&B
In addition to AGP, we are continuing to 
roll out our new integrated ground floor 
concept across our estate that is driving 
positive guest feedback and increased 
F&B revenues. For our remaining branded 
restaurants, we have several initiatives 
in place to help drive positive sales 
momentum and increase profitability.
Operational excellence
Our significant refurbishment plan 
and ongoing repair and maintenance 
programme ensure that we meet the high 
standards expected by our guests. Adding 
more twin and Premier Plus rooms to our 
estate will broaden our appeal and allow 
us to attract a premium to our standard 
room rate. With the introduction of new 
technologies, further process improvements 
and a more efficient organisation structure, 
we plan to drive positive guest scores whilst 
maintaining a tight control over our costs. 
UK YouGov brand awareness2
93%
Room with a view at Premier Inn St Pancras
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Premier Inn UK
£m
FY25
FY24
vs FY24
Statutory revenue
2,691
2,770
(3)%
Other income (excl rental income)
1
—
n/a
Operating costs before depreciation, amortisation 
and rent
(1,696)
(1,722)
(2)%
Adjusted EBITDAR†
997
1,048
(5)%
Net turnover rent and rental income
1
0
200%
Depreciation: right-of-use asset
(153)
(144)
(6)%
Depreciation and amortisation: other
(193)
(183)
(6)%
Adjusted operating profit†
652
722
(10)%
Interest: lease liability
(145)
(134)
(8)%
Adjusted profit before tax†
507
588
(14)%
ROCE†
12.9%
15.5%
(260)bps
PBT margins†
18.8%
21.2%
(240)bps
Premier Inn UK1 KPIs
£m
FY25
FY24
vs FY24
Number of hotels
852
853
0%
Number of rooms
85,984
85,443
1%
Committed pipeline (rooms)2
7,192
6,795
6%
Committed pipeline (AGP extension rooms)3
1,030
—
n/a
Occupancy
81.0%
82.2%
(120)bps
Average room rate†
£79.52
£79.76
0%
Revenue per available room†
£64.42
£65.56
(2)%
Sales growth:
 Accommodation
0%
 Food and beverage
(11)%
Total
(3)%
Like-for-like sales† growth:
 Accommodation
(2)%
 Food and beverage
(2)%
Total
(2)%
1	 Includes one site in each of: Guernsey and the Isle of Man, two sites in Jersey and six sites in Ireland.
2	 UK and Ireland committed pipeline excluding extension rooms from Accelerating Growth Plan.
3	 Planning approval received for Accelerating Growth Plan extension rooms.
UK PERFORMANCE
Room with a view at Premier Inn St Pancras
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Whitbread PLC Annual Report and Accounts 2024/25
Premier Inn UK’s total statutory revenue was down 3%, reflecting an 11% reduction in F&B 
sales driven by the impact of AGP and a softer level of UK hotel market demand than last 
year. Total accommodation sales were in line with last year and +0.7pp ahead of the wider 
M&E market, with a 2% decline in RevPAR offset by net room growth. Despite the softer 
demand environment, Premier Inn maintained a healthy RevPAR premium versus the 
M&E market of £5.49, underpinned by our scale, brand strength, commercial expertise, 
operational excellence and vertically integrated operating model.
UK performance vs M&E market
£m
H1
FY25
H2
FY25
FY25
PI accommodation sales performance (vs FY24)4
+0.5pp
+0.9pp
+0.7pp
PI occupancy performance (vs FY24)4
(1.3)pp
(0.8)pp
(1.0)pp
PI ARR performance (vs FY24)4
+0.7pp
+1.2pp
+1.0pp
PI RevPAR performance (absolute)4
+£5.89
+£5.10
+£5.49
PI market share5
8.4%
8.1%
8.3%
PI market share gains pp (vs FY24)5
(0.3)pp
(0.3)pp
(0.3)pp
4	 STR data, standard basis, Premier Inn accommodation revenue, occupancy, ARR and RevPAR, 
1 March 2024 to 27 February 2025; M&E market excludes Premier Inn. 
5	 STR data, revenue share of total UK market, 1 March 2024 to 27 February 2025.
The impact of transitioning some of our lower-returning branded restaurants to a more 
efficient, integrated format as part of AGP, was in line with our expectations. While mitigated 
in part by strong breakfast sales in our integrated restaurants, total F&B revenues were 11% 
lower than last year.
Operating costs reduced to £1,696m (2023/24: £1,722m). While inflation across a number 
of cost lines and further estate growth increased cost pressures, these were more than offset 
by the removal of F&B costs associated with AGP and an increased level of cost efficiencies. 
As expected, the reduction in F&B revenues from AGP was not fully matched by a reduction 
in costs, prompting a reduction in adjusted EBITDAR† to £997m (2023/24: £1,048m). 
Right-of-use asset depreciation in the period increased by 6% to £153m and lease liability 
interest increased by 8% to £145m reflecting recent growth in our leasehold estate and the 
impact of rent reviews completed during the period. We opened a total of 1,075 hotel 
rooms during the year and closed 534 lower-returning rooms as we seek to optimise the 
portfolio to drive higher returns. As at 27 February 2025, we had 85,984 rooms across 852 
hotels that were open for business with a further 7,192 new rooms committed6, the majority 
of which are freehold, plus an additional 1,030 AGP extension rooms that are also committed7.
UK adjusted profit before tax† fell by 14% to £507m (FY24: £588m) reflecting the impact of 
AGP, softer hotel market demand and cost inflation. As a result, UK adjusted pre-tax margins† 
reduced to 18.8% (2023/24: 21.2%) and UK ROCE† was 12.9% (2023/24: 15.5%).
6	 UK and Ireland committed pipeline excluding extension rooms from Accelerating Growth Plan.
7 	Planning approval received for Accelerating Growth Plan extension rooms.
The Social at Premier Inn Cardiff North
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in Germany 
to become the 
No.1 hotel brand
Expanding
Expanding
STRATEGY IN ACTION: FOCUS ON OUR STRENGTHS TO GROW IN GERMANY
“I’m really pleased with our progress 
in Germany and with 100 hotels in our 
open and committed pipeline, we are 
confident of reaching 20,000 open 
rooms by 2029/30, taking us closer to 
our ambition of becoming the number 
one hotel brand.”
Erik Friemuth
Chief Executive Officer, Premier Inn Germany
Five-Year Plan: Germany: Continuing momentum
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Progress towards 
maturity 
As a new, relatively unknown brand in 
Germany, our view is that it is likely to 
take four to five years for a hotel to 
mature. With some delay due to the 
impact of the pandemic, none of our 
62 open hotels are yet mature, as 
evidenced by the fact that their 
RevPARs are continuing to increase 
ahead of the market.
We therefore expect our estate will 
continue to mature over the next few 
years through further network expansion, 
increasing brand awareness through 
broadening our distribution channels 
and new brand marketing campaigns.
As set out in our Five-Year Plan, 
we expect our current open estate 
of 11,000 rooms will reach maturity 
and be delivering double-digit returns 
on capital by 2029/30. As our remaining 
hotels and brand continue to grow 
and mature beyond this date, we 
expect our German business will 
deliver even higher profits, margins 
and returns.
Five-Year Plan
 Germany: Continuing momentum 
on page 15
Number of open hotel rooms
11,000
Number of open rooms by 2029/30
20,000
How we’re growing our potential in Germany
Ambition to have a 
presence in the
25
top major cities 
We have grown rapidly over the last few 
years and now have 11,000 open rooms. 
These hotels are predominantly in 
prime, city centre locations which 
appeal to both business and leisure 
guests, allowing us to maximise 
occupancy levels.
Open rooms 
in 2018/19
Open rooms 
in 2021/22
400
6,000
11,000
Open rooms 
in 2024/25
Open: 11,000
Open and committed: 18,000
Target: 20,000
Number of 
open and 
committed hotels
100
We are building a business of real 
scale and our focus is to continue 
to expand and develop our 
network, through a combination 
of organic growth and 
bolt-on M&A in our 
target locations.
Key:
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GERMAN MARKET DRIVERS
Focus on our strengths 
to grow in Germany
Germany is a large and exciting 
market for the Group. Having opened 
our first hotel in 2016, we are building 
a business of scale and remain on 
track to replicate our UK success and 
become the number one hotel brand.
Market overview
83m
population
996,000
total market hotel rooms
225m
rooms booked in the
German market
c.40%
larger than the UK hotel market
c.68%
of the German market held 
by independents
c.5pp
decline in independent 
supply since 2019
German market1
With significant volumes of 
business and leisure travel, we 
believe that Germany represents 
a significant opportunity to 
create substantial value. The 
German hotel market today is 
very similar to where the UK 
was 15 to 20 years ago: it is 
highly fragmented, with a large 
independent hotel sector and a 
relatively small branded budget 
hotel segment, and there is no 
clear market leader. 
Market structure
While the German hotel market is 
approximately 40% larger than the UK 
in terms of room supply, it is much more 
fragmented and we believe that the share 
held by independent hotels was approximately 
68% of the total in 2023. As in the UK, 
having declined gradually for several years, 
the share held by the independent hotel 
sector fell by approximately 5pp between 
2019 and 2022 as a result of the pandemic. 
While the share of independents has since 
stabilised, we do expect a return to the 
steady, gradual decline seen previously due 
to continued cost pressures and through 
conversions to branded operators. Having 
reopened later than many other international 
hotel markets after the pandemic, led by a 
strong recovery in both business and leisure 
demand, the M&E market in Germany is still 
recovering back to pre-pandemic levels.
1	 Company data 2023.
Premier Inn Cologne City Centre
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Geography drives short-stay 
domestic travel 
Germany is more regionally dispersed than 
the UK, with a federalised political and 
industrial structure. This greater geographic 
spread, together with a larger population 
and a greater number of large cities and 
towns, drives high demand for short-stay 
domestic travel. The market has high levels 
of both domestic leisure and business 
demand, with a number of sizeable trade 
fairs and conferences which continue to 
drive volumes and attract millions of 
visitors each year. 
Structural advantage 
for owner-operators 
The branded budget sector has grown 
strongly over the past few years, driven by 
owner-operators such as Premier Inn, that 
are well-placed to acquire, lease, convert or 
build new hotels and so have been able to 
expand at a faster rate than the rest of the 
market. The absence of a less well‑developed 
real estate investment trust sector and the 
fragmented nature of the market have meant 
that signing large blocks of hotels by branded 
franchised and managed operators may have 
been more challenging than in other markets.
No clear leader in the 
budget sector
No brand commands more than a 2% share 
of the market in Germany; this compares 
with the UK where Premier Inn has a 12% 
market share. With the gradual decline of 
the independent hotel sector, the branded 
budget sector has continued to grow and 
now occupies approximately 12% of the 
German hotel market. This is led by 
owner-operators such as Premier Inn, and 
we have opened nearly 10,000 rooms since 
February 2020, growing at almost twice the 
rate of the next fastest-growing brand.
Attractive RevPAR outlook 
The M&E market in Germany has attractive 
levels of RevPAR, albeit there is intra-period 
volatility depending upon the phasing of 
business and leisure events that are an 
important driver of overall demand in 
Germany. Prior to the pandemic, branded 
budget RevPAR in Germany grew at a 
compound annual growth rate of 2.9% 
between 2015 and 2019. M&E RevPAR 
in Germany has now recovered to above 
pre-pandemic levels.
Further opportunities 
for network expansion
The rise in interest rates and construction 
costs over the last three years has led to 
a reduction in hotel pipelines. We have, 
however, started to see more opportunities 
to acquire individual assets and complete 
bolt-on M&A transactions at attractive 
long-term returns. By using our balance 
sheet strength and property expertise, 
we see significant opportunity to continue 
to grow ahead of the competition, and we 
remain confident in our ambition to become 
the No.1 hotel brand.
12%
47%
68%
25%
20%
16%
11%
720k
996k
Total Germany hotel supply: number of rooms
UK
Germany
1%
 Premier Inn
 Branded budget (excluding Premier Inn)
 Branded non-budget
 Independents
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GERMAN STRATEGY
Building momentum 
in Germany
Further network expansion 
We have 11,000 rooms open across 62 
hotels and a further 7,000 rooms in our 
committed pipeline. With a presence in 
most major towns and cities, our focus is 
to continue to expand and develop our 
network, through a combination of organic 
growth, conversions and small bolt-on M&A 
in our target locations. By 2029/30, we 
expect to have 20,000 rooms open, taking 
us closer towards our target of becoming 
the country’s number one hotel brand. 
Building the Premier Inn brand
As we become a business of real scale in 
Germany, we are focused on raising our 
profile and, as a result of our initiatives and 
growing customer base, have increased our 
brand awareness to 19%1. Whilst this is behind 
some of our key competitors, given the 
quality of our product and the high guest 
scores we are achieving, we are on course 
to close the gap further and increase our 
market share. As well as using online brand 
campaigns, we will continue to explore how 
we can use other distribution channels such 
as online travel agents (OTAs) and aggregators 
to help accelerate RevPAR growth and 
profitability. As our customer base expands, 
we are exploring how we can increase the 
number of returning guests through a 
combination of CRM and other loyalty tools.
Lübeck 
Wilhelmshaven
OsnabrŸck City
Bremerhaven
Kiel
Rostock
Hamburg
Berlin
Wolfsburg
Hannover
Kassel
Aachen
Essen
Düsseldorf 
Frankfurt
Weisbaden
Mannheim
Darmstadt
Nuremberg
Regensburg
Passau
Rosenheim
Munich
Freiburg
Stuttgart
Heidelberg
Karlsruhe
Saarbrücken 
Wuppertal
Leipzig
Dresden
Braunschweig
Lindau
Key:
	 Open hotels1	
62
	 Committed pipeline hotels	
38
1	 Includes one hotel in Austria.
“We’ve made great progress 
this year against our strategic 
priorities. With our planned 
network expansion, increased 
brand maturity and further 
RevPAR growth, we are on track 
to deliver our Five-Year Plan.”
Erik Friemuth
Chief Executive Officer,
Premier Inn Germany
Five-Year Plan: 
2029/30 outcomes 
20,000
total open rooms
€80
network RevPAR
£70m+
adjusted PBT†
1	 Germany YouGov Brand Awareness: 
1 March 2024 to 27 February 2025.
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Whitbread PLC Annual Report and Accounts 2024/25
1,085
9,042
4,880
5,875
425
10,506
18,230
22,500
FY19
FY20
FY21
FY22
FY23
FY24
FY25
Motel
One
Ibis
B&B
Hotels
Premier Inn Germany room growth1
Key:
 Premier Inn: open rooms
 Premier Inn: open and committed rooms
 Competitors: open rooms
Refining commercial strategy 
Drawing upon an expanding pool of trading 
data, we are improving our performance by 
applying the learnings from trading our 
growing estate. Following the roll-out of 
our new cloud-based reservation system 
in March 2024, we have unlocked several 
commercial opportunities, including new 
CRM tools and the ability to price certain 
product enhancements dynamically, 
increasing yield in response to demand. 
Broadening distribution
Providing room availability through the 
optimum mix of channels ensures we can 
continue to attract high volumes of both 
domestic and international business 
demand. We have seen an increase in guest 
volumes and revenues having expanded our 
distribution to include third-party channels 
such as OTAs. Whilst this is a different 
approach to that in the UK, after an extensive 
trial it was evident that OTAs are an important 
and value accretive channel in the German 
market, driving incremental demand and 
helping us raise brand awareness. 
Enhancing appeal 
to business guests
Maintaining a balanced mix of business and 
leisure guests helps to maximise occupancy 
across the cycle. Business guests tend to 
have higher frequency of travel than leisure 
guests and drive higher ARRs. With high 
levels of domestic travel in Germany driven 
by the large trade fair market, ensuring our 
platform is easy to use with all the key attributes 
our guests need, we are increasing the 
appeal of our offer. Our planned launch 
of ‘InnBusiness’ will make it even easier for 
businesses of all sizes to book with us direct 
and our cluster manager sales team is 
focused on broadening our reach into the 
SME market. We are also strengthening 
our travel management company (TMC) 
relationships to expand our distribution and 
increase our addressable customer base.
Optimising product and offer
Our proposition continues to attract excellent 
guest scores, helping to drive increasing 
guest volumes into our hotels. As well as 
rolling out more Premier Plus rooms, we are 
also testing product add-ons both online 
(e.g. early check-in and late check‑out) and 
on site (e.g. parking and in-hotel self‑service 
shops), each of which drive incremental 
18,500
19,000
revenue. We are also looking to further 
increase our F&B revenues through promotion 
of the Premier Inn breakfast and our evening 
bar offerings. With increased scale, we are 
continuing to refine our operating model 
and unlock new opportunities to drive 
efficiencies across our estate through 
improved labour scheduling and procurement.
Pathway to attractive 
long‑term, sustainable returns
With the initiatives outlined above, we 
remain on track to deliver profitability 
in FY26 and expect Germany to deliver 
significant revenue and profit growth 
by FY30, as set out in our Five-Year Plan.
10,965
1	 Premier Inn: company data, competitors: STR data.
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Premier Inn Germany1
£m
FY25
FY24
vs FY24
vs FY24 CC2 
Statutory revenue
231
190
21%
24%
Other income (excluding rental income)
0 
3
(96)%
(97)%
Operating costs before depreciation, 
amortisation and rent
(165)
(151)
(9)%
(12)%
Adjusted EBITDAR†
66
42
58%
62%
Net turnover rent and rental income
0
0
200%
300%
Depreciation: right-of-use asset
(42)
(39)
(5)%
(8)%
Depreciation and amortisation: other
(15)
(17)
16%
13%
Adjusted operating profit/(loss)†
10
(15)
166%
167%
Interest: lease liability
(21)
(21)
(1)%
(4)%
Adjusted loss before tax†
(11)
(36)
69%
68%
Premier Inn Germany1 KPIs
£m
FY25
FY24
vs FY24
vs FY24 CC2 
Number of hotels
62
59
5%
—
Number of rooms
10,965
10,506
4%
—
Committed pipeline (rooms)
7,265
6,286
16%
—
Occupancy
67.8%
61.8%
600bps
—
Average room rate†
£75.08
£71.88
4%
7%
Revenue per available room†
£50.90
£44.44
15%
18%
Sales growth:
 Accommodation
21%
25%
 Food and beverage
20%
23%
Total
21%
24%
Like-for-like sales† growth:
 Accommodation
18%
21%
 Food and beverage
16%
20%
Total
18%
21%
1	 Includes one site in Austria.
2	 On a constant currency basis, EUR.
GERMAN PERFORMANCE
A Premier Plus room at Premier Inn Hamburg City Centre
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Whitbread PLC Annual Report and Accounts 2024/25
Germany performance vs M&E market
€m
H1
FY25
H2
FY25
FY25
Germany M&E RevPAR performance3
€60
€54
€57
PI more established hotels RevPAR performance4
€67
€67
€67
PI total RevPAR performance4
€61
€60
€61
3	 STR data, standard methodology basis, 1 March 2024 to 27 February 2025; M&E excludes Premier Inn.
4	 Premier Inn more established hotels: open and trading under the Premier Inn brand for 12 consecutive 
months as at 4 March 2022: 17 hotels and Premier Inn total: 60 hotels as at 27 February 2025.
Total statutory revenue in Germany increased by 24% in local currency, reflecting: the increasing 
maturity of our estate and brand; a strong events calendar; improvements made to our trading 
strategies, especially for key events; the broadening of our distribution across new channels, 
including OTAs; and increasing brand awareness through increased distribution and effective 
online marketing campaigns. Total estate RevPAR increased by 18% to €60 and RevPAR for 
our cohort of 17 more established hotels4 increased by 17% to €67, outperforming the wider 
M&E market.
Other income in the period was £nil, while 2023/24 included the release of a £3m provision 
relating to a prior year claim for Government support which has since been finalised.
Operating costs in the period increased by 9% to £165m (2023/24: £151m) reflecting cost inflation 
and the impact of new hotel openings. As a budget hotel operator, we are determined to ensure 
that our operating model is as efficient as possible, delivering a great guest experience whilst 
also keeping tight control over our costs. During the year and reflecting our increased scale and 
density of footprint, we were able to increase our spans of control with a more streamlined 
management structure, increasing our agility and reducing our costs. The full year impact of 
recent additions to our leasehold estate meant that right-of-use asset depreciation increased to 
£42m and lease liability costs were £21m. Other depreciation and amortisation charges of £15m 
reflected the growing size of our hotel network.
As at 27 February 2025, we had 62 hotels open and trading with a total of 10,965 rooms. During 
the year we secured a number of new freehold and leasehold opportunities with the result that 
our committed pipeline increased by 16% to 7,265 rooms and we remain on course to reach 
20,000 open rooms by 2029/30. 
The quality of our hotel product, the progressive maturity of our estate and the success of our 
commercial initiatives are combining to both raise our brand awareness and increase customer 
volumes. By continuing to carefully manage our costs we significantly reduced our adjusted loss 
before tax† to £11m (2023/24: £36m loss).
Room with a view at Premier Inn Berlin Alexanderplatz
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sustainable 
long‑term growth
Enabling
Enabling
STRATEGY IN ACTION: ENHANCE OUR CAPABILITIES TO DELIVER LONG-TERM GROWTH
“Our scale, differentiated business model, strong 
balance sheet and disciplined approach to 
capital allocation are delivering attractive 
returns for our shareholders. Over the next five 
years, we plan to deliver £300m incremental 
adjusted profit before tax†, generating more 
than £2bn for share buy-backs and dividends.”
Hemant Patel
Chief Financial Officer
Five-Year Plan: Efficiencies and commercial programme; Capital allocation
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Whitbread PLC Annual Report and Accounts 2024/25
FY27–30: £190m
Recycling freehold 
property
We have a significant freehold 
property estate which differentiates 
us from our asset-light peers and 
unlocks a number of commercial 
and operational advantages.
It allows us to optimise our estate, 
realise development profits and 
recycle capital into higher-returning 
investments. By exiting smaller, less 
profitable sites and investing in more 
efficient, larger sites as well as new 
extensions as part of our Accelerating 
Growth Plan, we can increase our 
return on capital.
We completed two sale and leasebacks 
for £56m in the first half of FY25 at 
an average yield of just over 4% and 
are progressing the sale and 
leaseback of a further seven hotels 
across a variety of regional UK 
locations at attractive yields.
With an improving property investment 
market, we will recycle at least £1bn 
of property and maintain net capex at 
£500m per annum, after net receipts 
from property-related transactions, 
keeping lease-adjusted leverage 
below our threshold of 3.5x.
Five-Year Plan
 Capital allocation on page 15
Capital allocation
•	 Strong balance sheet 
enables our model to 
maximise revenue
•	 Five-Year Plan: 
Maintain our 
lease‑adjusted 
leverage† ratio below 
our threshold of 3.5x
Maintain 
investment 
grade metrics
Continue to invest 
in profitable 
growth
Clear dividend 
policy
Capital return
•	 New, large hotels 
in great locations 
deliver attractive 
levels of returns 
•	 Five-Year Plan: 
Average annual net 
capex of £500m per 
annum to FY30, after 
net receipts from 
property-related 
transactions
•	 We seek to grow 
dividends in line 
with earnings
•	 Five-Year Plan: More 
than £2bn available 
for shareholder cash 
returns through 
share buy-backs 
and dividends
•	 Where we have 
excess cash, 
we will return it 
to shareholders
•	 Five-Year Plan: More 
than £2bn available 
for shareholder cash 
returns through 
share buy-backs 
and dividends
60
40
40
42
50
75
45
FY20
FY21
FY22
FY23
FY24
FY25 
FY26 
FY27 
FY28
FY29
FY30
Delivered savings and expected Five-Year Plan savings per annum £m
Our capital allocation framework is regularly reviewed by the Board and allows us to strike an appropriate balance between 
investing in high-returning growth opportunities and returning excess capital to shareholders.
Consistent delivery of cost savings, mitigating inflationary pressures
Key:
 Delivered savings
 Five-Year Plan guidance
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LONG-TERM GROWTH STRATEGY
Enhance our 
capabilities to support 
long-term growth
Our vertically integrated model is 
underpinned by our strong, asset-backed 
balance sheet and a multi-year programme 
of investment. This keeps us ahead of our 
competitors and drives long-term growth.
KPIs
2025/26 cost efficiencies 
guidance 
£60m
Total new rooms to open1 
in 2025/26
1,400–1,600
2024/25 UK return on 
capital employed†
12.9%
Group freehold:leasehold mix2
52%:48%
Fitch rating3
BBB
Average net capital expenditure 
per annum to 2029/30 
£500m
Our capital structure is a key source 
of competitive advantage
•	Investment grade status ensures access to debt markets 
at attractive rates
•	Selective sale and leasebacks can raise additional funding 
at competitive rates, if required
Funding
•	We are a highly attractive and trusted partner
•	Strong advantage in competitive transactions
•	Helps us to secure more favourable lease terms
Strength of covenant
•	Proven resilience during periods of macroeconomic uncertainty
•	Ability to execute quickly whilst maximising returns by location
•	Our scale and property expertise can unlock value-enhancing 
opportunities
•	Control over network planning and customer proposition
•	Ability to invest in our efficiency programme
Strategic and financial flexibility
1	 Across the UK, Ireland and Germany.
2	 Group open and committed pipeline.
3	 Fitch Ratings, January 2025.
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Whitbread PLC Annual Report and Accounts 2024/25
Investing for profitable growth
Our ongoing programme of investment 
underpins our market-leading position in 
the UK and our progress towards becoming 
the number one brand in Germany. Extending 
and optimising our hotel network, improving 
our guest proposition and infrastructure, 
as well as continuing to drive our Force for 
Good sustainability programme are all central 
to our long-term success. Each of these 
initiatives is described in more detail below.
Estate growth and optimisation
We see significant growth potential in the 
UK and Ireland and are on course to double 
the size of our network in Germany by 
2029/30. By combining our vertically 
integrated model, our in-house property 
expertise and our strong balance sheet, 
we can commission new build projects, and 
complete bolt-on M&A as well as single-site 
acquisitions. With a large freehold portfolio, 
we are also able to optimise our estate, 
realise development profits and recycle 
capital into higher-returning investments. 
This includes exiting smaller, less profitable 
sites and investing in more efficient, larger 
sites as well as new extensions as part of AGP.
 Read more on page 24
Guest proposition
Continuing to deliver for our guests with a 
consistent, high-quality offer is a key driver 
behind our market-leading position. During 
2024/25, we continued the roll-out of our 
new ‘ID5’ standard room format as well as 
more of our Premier Plus rooms that command 
a healthy RevPAR premium versus a standard 
room in the same hotel. With £247m 
invested in non‑expansionary capex during 
the year, we continue to seek ways to meet 
our high standards whilst also controlling 
our costs. This includes the development 
of new products, services and features that 
will further enhance the guest experience 
and ensure Premier Inn is their first choice 
whenever they are staying away from home.
 Read more on page 25
Technology
Most of our guests’ purchase decisions take 
place online resulting in the majority of our 
revenues being generated via digital channels. 
The performance and reliability of our 
technology infrastructure are therefore 
central to our ongoing success. Having 
upgraded our reservation system and 
associated technology stack in March 2024, 
we are already seeing some benefits from 
new revenue streams and enhanced digital 
capabilities. We are continuing to upgrade 
our digital networks and systems with a view 
to further improving the quality of our service 
and unlocking additional efficiency savings.
Teams
Our teams are at the heart of our long-term 
success. Whilst well-designed training and 
competitive pay and rewards can encourage 
team stability and retention, it is promoting 
a positive business culture and a passion for 
excellence that ensures teams are engaged 
and remain focused on delivering for our guests. 
 Read more on page 53
Force for Good
Our sustainability programme is fully 
embedded into our business strategy 
and across all areas of our business. Our 
vertically integrated model means we are 
able to effect change that many other operators 
cannot and our programme holds us 
accountable for the changes we are seeking 
to make. As referenced throughout this 
report and in our ESG report, driving positive 
change for our people, our communities 
and the wider environment ensures that 
our business is sustainable for the long 
term, and is one that all of our stakeholders 
continue to value and support. 
 Read more on pages 58 to 61
£2bn available for share 
buy-backs and dividends
Our scale, differentiated business 
model, strong balance sheet and 
disciplined approach to capital 
allocation have combined to deliver 
attractive returns for our shareholders. 
Even with conservative assumptions 
about like-for like sales† growth and 
inflation, the execution of our Five-Year 
Plan to 2029/30 is set to deliver a 
step change in our profits, margins 
and returns. This unlocks more than 
£2bn available for shareholder returns 
through share buy-backs and dividends.
Lean and agile cost model
By capturing the vast majority of the value 
chain, we are able to exercise considerable 
control over our cost base. While the breadth 
of our business means that inflationary 
pressures are always present, our strong 
business culture means we are continuously 
seeking ways we can improve and adopt 
new, more efficient ways of working. Whilst 
global events over the past year have meant 
that inflationary pressures have remained 
higher than anticipated, there are signs that 
inflation may come down over the medium 
term. To help mitigate the impact of inflation, 
we are committed to delivering £250m of 
cost efficiencies between 2025/26 and 2029/30. 
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Delivering long-term sustainable returns
CHIEF FINANCIAL OFFICER’S REVIEW
Financial highlights
FY25
£m
FY24
£m
vs FY24
%
Statutory revenue
2,922
2,960 
(1)%
Other income (excluding rental income)
1
3 
(63)%
Operating costs before depreciation, 
amortisation and rent
(1,893)
(1,906)
1%
Adjusted EBITDAR
1,030
1,057 
(3)%
Net turnover rent and rental income
2
1 
200%
Depreciation: right-of-use asset
(194)
(183)
(6)%
Depreciation and amortisation: other
(208)
(200)
(4)%
Adjusted operating profit
630
674 
(7)%
Net finance costs (excluding lease liability interest)
20
42 
(51)%
Interest: lease liability
(167)
(155)
(8)%
Adjusted profit before tax
483
561 
(14)%
Adjusting items
(116)
(109)
(6)%
Statutory profit before tax
368
452 
(19)%
Tax expense
(114)
(140) 
18%
Statutory profit after tax
254
312 
(19)%
Central and other costs
FY25
£m
FY24
£m
vs FY24
%
Operating costs before depreciation, 
amortisation and rent
(37)
(36)
(3)%
Share of profit from joint ventures
5
4
15%
Adjusted operating loss†
(32)
(32)
(1)%
Net finance income
20
42
(51)%
Adjusted profit/(loss) before tax†
(12)
10
(226)%
Statutory revenue
Statutory revenue was slightly lower than 
what was a strong performance last year, 
reflecting a reduction in F&B revenues 
as a result of AGP and softer UK market 
demand, offset by our continued estate 
growth across the UK and excellent 
progress in Germany.
Adjusted EBITDAR
Other income in the period was £1m, while 
2023/24 other income included a £3m 
provision release relating to a prior year 
claim for Government support which has 
since been finalised. Operating costs in the 
period were £1,893m, 1% lower than last 
year (2023/24: £1,906m), with increased 
levels of cost inflation and our continued 
estate growth across the UK and Germany, 
largely mitigated by AGP and good 
progress on cost efficiencies. As a result, 
adjusted EBITDAR† decreased by 3% to 
£1,030m (2023/24: £1,057m).
Adjusted operating profit
The increase in the size of our leasehold 
estate across the UK and Germany 
resulted in a 6% uplift to right-of-use asset 
depreciation to £194m (2023/24: £183m). 
The addition of new hotels in combination 
with our continued focus of investing in our 
core estate meant that other depreciation 
and amortisation charges increased by 4% 
to £208m (2023/24: £200m). As a result, 
adjusted operating profit† decreased by 
7% to £630m (2023/24: £674m).
“We delivered a robust 
financial performance in 
the UK, despite a tougher 
market environment. 
We also made excellent 
progress in Germany and 
as a result, we delivered 
Group adjusted profit 
before tax† of £483m.”
Hemant Patel
Chief Financial Officer
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Net finance costs
Lower cash balances reflected our capital expenditure programme and share buy-backs 
completed during the year, resulting in lower interest receivable of £34m (2023/24: £50m). 
A reduction in IAS 19 pension net finance income to £8m (2023/24: £16m) resulted in a 
reduced net finance credit (excluding lease liability interest) for the period of £20m 
(2023/24: £42m credit). Lease liability interest increased by 8% to £167m, primarily 
driven by the opening of new leasehold hotels across the UK and Germany.
Adjusted profit before tax
Adjusted profit before tax† for the year was £483m, compared to a profit of £561m in 2023/24.
Adjusting items
Total adjusting items before tax were a charge of £116m for the year compared to a £109m 
charge in 2023/24.
The Group has completed a review of site-level 2024/25 performance that identified a 
number of sites for an impairment review. Within the UK, a net impairment charge of £43m 
has been recorded in relation to AGP, with £10m net impairment charge over the rest of the 
UK estate. The Group’s impairment review process of the German estate has resulted in 
adjusting net impairment charges of £22m relating to five sites in Germany. 
During the year, the Group made gains on property disposals (including sale and 
leasebacks) of £40m and created a provision in relation to damaged inventory of £4m.
The Group has assessed the presentation of costs incurred in relation to the implementation 
of the new hotel management system, HR & payroll system, restaurant system and our 
strategic network programme, upgrading the IT networks across our estate. Cash costs 
incurred on the programmes and presented within adjusting items in the year were £25m, 
with cumulative cash costs to date being £66m (2023/24: £41m). At this time the Group 
expects to incur future cash costs presented within adjusting items in the next financial 
year of between £5m and £15m.
The Group incurred legal, advisory and project management costs in connection with AGP 
as well as redundancy costs. This plan represents a significant business change for the 
Group’s strategic focus in relation to F&B. Cash costs incurred by AGP and presented within 
adjusting items in the period were £20m, with cumulative cash costs to date being £26m. 
At this time the Group expects to incur future cash costs presented within this adjusting 
item in FY26 of up to £10m.
The Group incurred contract exit fees in relation to a supplier of £24m. The decision 
to exit allows the Group to make use of a different supply model and it is expected that 
the commercial and strategic benefit will accrue over several years.
During the year, the Group restructured its UK and Germany Support Centres, as well as its 
site operations in Germany resulting in a charge of £9m, with £7m of this within provisions 
at the end of the year.
Taxation
The tax charge of £134m on the profit before adjusting items (2023/24: £160m) represents 
an effective tax rate on the profit before adjusting items of 27.8% (2023/24: 28.5%). This 
is higher than the UK corporate tax rate of 25.0%, primarily due to the impact of overseas 
tax losses for which no deferred tax has been recognised. The statutory tax charge for the 
period of £114m (2023/24: £140m) represents an effective tax rate of 31.0% (2023/24: 30.9%). 
This is higher than the effective tax rate on the profit before adjusting items of 27.8%, 
primarily due to impact of the impairment of Germany property in the year.
Statutory profit after tax
Statutory profit after tax for the year was £254m, compared to a profit of £312m in 2023/24.
Earnings per share
FY25
£m
FY24
£m
vs FY24
%
Adjusted basic earnings per share†
194.6p
206.9p
(6)%
Statutory basic earnings per share
141.5p
161.0p
(12)%
Adjusted basic profit per share† of 194.6p and statutory basic profit per share of 141.5p 
reflect the adjusted and statutory profits reported in the year and are based on a weighted 
average number of shares of 179m (FY24: 194m). The reduction in the weighted average 
number of shares reflects shares purchased and cancelled as part of the Group’s previously 
announced share buy-back programmes. 
Dividend
Given the Board’s confidence in delivering a step change in performance, as outlined by 
our Five-Year Plan and the Group’s strong balance sheet, the Board has recommended a 
final dividend per share of 60.6 pence (2023/24: 62.9 pence), taking the total dividend per 
share for the year to 97.0p (2023/24: 97.0p). The final dividend will be paid on 4 July 2025 
to all shareholders on the register at the close of business on 23 May 2025. Shareholders 
will be offered the option to participate in a dividend re-investment plan. The Group’s 
dividend policy is to grow the dividend broadly in line with earnings across the cycle. 
Full details are set out in note 11 to the financial statements.
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42
Cash flow 
FY25
£m
FY24
£m
Adjusted EBITDAR†
1,030
1,057
Change in working capital
5
34
Net turnover rent and rental income
2
1
Lease viability and principal lease payments
(313)
(305)
Adjusted operating cash flow†
723
787
Interest (excluding IFRS 16)
8
22
Corporate taxes
(50)
(53)
Pension
(18)
(18)
Capital expenditure: non-expansionary
(247)
(253)
Capital expenditure: expansionary1
(241)
(256)
Acquisitions
(12)
0
Disposal proceeds
137
57
Other
(40)
0
Cash flow before shareholder returns and debt repayments
260
286
Dividend
(178)
(165)
Share buy-back
(264)
(591)
Payment of facility fees and costs of long-term borrowings
(2)
(1)
Net cash flow 
(185)
(470)
Opening net cash†
(298)
171
Closing net debt†
(483)
(298)
1	 2024/25 includes £2m payment of contingent consideration (2023/24: £nil payment 
of contingent consideration).
The strength of our vertically integrated model meant that despite the lower UK revenues, 
we made strong progress on cost efficiencies and together with an improved performance 
in Germany, adjusted EBITDAR† was £1,030m (2023/24: £1,057m). Lease liability interest 
and lease repayments increased by £8m to £313m reflecting the addition of new leasehold 
hotels in the UK and Germany. Together with a working capital inflow of £5m (2023/24: £34m), 
this meant that adjusted operating cashflow† was £723m (2023/24: £787m).
The corporation tax net outflow in the period was £50m (2023/24: £53m). This comprises 
payments of £49m in the UK, £1m in Germany.
Non-expansionary capital expenditure in the period of £247m partly reflects activity relating 
to our accelerated refurbishment programme, in addition to spend incurred for the Group’s 
strategic IT projects. Expansionary capital expenditure of £241m was £15m lower than last 
year, reflecting the continued development of our committed pipelines in both the UK and 
Germany and the investment in our AGP.
We continue to optimise our estate and seek to take advantage of value-enhancing opportunities. 
Disposal proceeds of £137m includes £56m of sale and leasebacks together with £15m 
of AGP related disposals and £66m of non-AGP related disposals.
The significant operating cashflow generated in the period helped to fund our continued 
programme of investment, resulting in a cash inflow before shareholder returns of £260m 
(2023/24: £286m). 
As announced with the Group’s preliminary results on 30 April 2024, the Board recommended 
an increased final dividend of 62.9 pence per share reflecting the strength of the Group’s 
2023/24 performance and confidence in the outlook. The resulting payment of £115m was paid 
on 5 July 2024. At the interim results in October 2024, the Board declared an interim dividend 
of 36.4 pence per share, resulting in a £65m total interim dividend payment. 
On 29 April 2024, the Board approved a £150m share buy-back which completed on 
24 July 2024. At the interim results in October 2024, the Board approved a further £100m 
share buy-back which was completed on 13 November 2024.  
As a result, net debt at the end of the period was £483m (2023/24: £298m).
Debt funding facilities and liquidity
Facility
Utilised
Maturity
Revolving credit facility
(775)
—
2029
Bond
(450)
(450)
2025
Green Bond
(300)
(300)
2027
Green Bond
(250)
(250)
2031
Bond
(400)
(400)
2032
(2,175)
(1,400)
Cash and cash equivalents
909
Total facilities utilised, net of cash2
(491)
Net debt†
(483)
Net debt and lease liabilities†
(4,717)
The Group’s objective is to manage to investment grade metrics, maintaining a lease-adjusted 
leverage† ratio of less than 3.5x over the medium term3. In January 2025, we received 
confirmation from Fitch Ratings that we have maintained our investment grade status with a 
rating of BBB. The Group’s lease-adjusted net debt was £3,082m (2023/24: £2,757m) and the 
lease-adjusted leverage† ratio was 3.0x (2023/24: 2.6x). As at 27 February 2025, £35m of the 
£775m Revolving Credit Facility is carved-out as an ancillary guarantee facility for the Group’s 
use in Germany. At 27 February 2025, guarantees issued using the Commerzbank line totalled 
€30m (2023/24: €23m).
The 2032 bonds were issued on 12 February 2025 and interest is payable semi-annually 
on 31 May and 30 November. The bonds pay a fixed coupon of 5.50% of face value and are 
unsecured. On issue of these bonds, the Group received proceeds net of discount and costs 
of hedging of £398.3m and incurred fees of £2.3m. The proceeds of the bonds will be used 
for general corporate purposes, including the refinancing of existing debt.
CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED
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2	 Excludes unamortised fees associated with the debt instrument.
3	 This measure aligns to the Fitch methodology, with the leverage threshold set at 3.5x lease-adjusted 
net debt adjusted EBITDAR for BBB- and 3.0x for BBB, both of which are within investment grade.
Capital investment
FY25
£m
FY24
£m
UK maintenance and product improvement
240
249
New/extended UK hotels
179
172
Germany and Middle East4
69
88
Total
488
509
4	  2024/25 includes £2m payment of contingent consideration (2023/24: £nil).
UK maintenance expenditure in the period was slightly lower than last year at £240m 
(2023/24: £249m) and related to our accelerated refurbishment programme and spend 
relating to the Group’s strategic IT projects. UK expansionary spend of £179m includes the 
development of our committed pipeline as well as spend relating to the first phase of AGP. 
In Germany, capital expenditure of £69m was £19m lower than last year. As a result, total 
capital expenditure was £488m (2023/24: £509m).
The balance sheet value of property, plant and equipment increased to £4.7bn (2023/24: 
£4.6bn) as the increased expenditure in growing and maintaining our estate was offset by 
transfers to assets held for sale, depreciation and impairment charges.
Property backed balance sheet
Freehold/leasehold mix
Open estate 
Total estate5
Premier Inn UK
55%/45%
57%/43%
Premier Inn Germany
23%/77%
30%/70%
Group
52%/48%
52%/48%
5	 Open plus committed pipeline.
The current open UK estate is 55% freehold and 45% leasehold; However, as the existing 
committed pipeline is brought onstream, the mix will be slightly more weighted towards 
freehold. The current estate in Germany is 23% freehold and 77% leasehold reflecting the 
skew towards leasehold properties in city centre locations, however with the opening of our 
committed pipeline, this will shift to 30% freehold and 70% leasehold.
The new site openings in Germany and continued expansion in the UK resulted in right-of-
use assets increasing to £3.7bn (2023/24: £3.6bn) and lease liabilities increasing to £4.2bn 
(2023/24: £4.1bn).
Return on capital
Returns6
FY25
FY24
Group ROCE
11.3%
13.1%
UK ROCE
12.9%
15.5%
6	 Germany ROCE not included as losses were incurred in the year.
Group ROCE† in the period was 11.3% reflecting several factors including lower UK revenues 
and the impact of AGP, partially mitigated by strong progress in Germany. 
Events after the balance sheet date 
The Board of Directors approved a share buy-back on 30 April 2025 for £250m and is in 
the process of appointing the relevant brokers to undertake the programme in accordance 
with that approval.
Pension 
The Group’s defined benefit pension scheme, the Whitbread Group Pension Fund (the 
’Pension Fund’), had an IAS19 Employee Benefits surplus of £135m at the end of the period 
(2023/24: £165m). The change in surplus was primarily driven by: asset performance being 
lower than the discount rate; and changes in demographic assumptions which increased 
the assessed value of the pension obligations. These factors were partially offset by an 
increase in corporate bond yields resulting in an increase in the discount rate used to value 
the liabilities.
There are currently no deficit reduction contributions being paid to the Pension Fund, 
however this year an annual contribution was paid to the Fund through the Scottish 
Partnership arrangements which amount to approximately £12m. The Trustee holds security 
over £532m of Whitbread’s freehold property which will remain at this level until no further 
obligations are due under the Scottish Partnership arrangements, which is expected to be 
in 2026. Following that, the security held by the Trustee will be the lower of: £500m; and 
120% of the buy-out deficit and will remain in place until there is no longer a buy-out 
deficit. The Pension Fund is currently in the process of conducting the triennial actuarial 
valuation of the Fund as at 31 March 2025.
Going concern
The directors have concluded that it is appropriate for the consolidated financial 
statements to be prepared on the going concern basis. Full details are set out on page 167.
Hemant Patel
Chief Financial Officer
30 April 2025
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44
STAKEHOLDER ENGAGEMENT
“In its decision-making, the 
Board considers what is 
most likely to promote the 
success of the Company for its 
stakeholders in the long term 
and in a sustainable manner.”
Clare Thomas 
General Counsel and Company Secretary
Section 172 statement
Stakeholder engagement 
is central to the formulation 
and delivery of our strategy. 
As part of this process, the views and 
interests of various stakeholders including 
the views of customers, employees, 
shareholders and suppliers are taken into 
account. Equally, the impact of our strategy 
on the communities in which we operate, 
and on the environment, is also considered. 
That way, the strategy is developed directly 
with those interests in mind.
The interests of all relevant stakeholders are 
carefully considered by the Board and the 
Executive Committee as and when specific 
decisions are made throughout the year. 
In its decision-making, the Board considers 
what is most likely to promote the success 
of the Company for its stakeholders in the 
long term and in a sustainable manner.
Our directors understand the importance 
of their section 172 duty to act in good faith 
to promote the success of the Company.
Every month, the Executive Committee 
considers a ‘Balanced Scorecard’ that 
measures performance against a range 
of metrics, both financial and non-financial. 
The non-financial metrics include guest 
satisfaction, team and guest safety, team 
retention, internal promotions, gender and 
ethnic diversity at leadership levels, and 
sustainability targets, like carbon and water 
reduction, as well as donations to Great 
Ormond Street Hospital Children’s Charity. 
The ‘Balanced Scorecard’ also goes to the 
Board regularly as part of the Board pack. 
The Chief Executive’s report gives details 
of any relevant interaction with government 
or regulators, and key issues with suppliers 
and landlords. 
The Chief Financial Officer’s report includes 
details on recent engagement with shareholders 
and the pension trustee discussions and 
qualitative feedback on specific concerns. 
The Chief People Officer’s report provides 
details of all relevant employee-related 
matters, including recruitment, retention, 
diversity and inclusion, listening, wellbeing, 
training and reward.
The General Counsel’s report contains an 
update on key developments on the Force 
for Good agenda, including work in the 
community, charitable fundraising, the 
environment, plastics and food waste. 
It also includes best practice guidance 
on governance.
Any Board discussion on possible M&A 
activity includes wider impact assessments, 
considering issues such as integration with 
the current business, management capabilities, 
the impact on team members and our 
supply chain.
The Board also takes into consideration 
the long-term consequences for both the 
Company and its stakeholders when making 
these decisions, making sure the Company 
conducts its business in a fair way, protecting 
its reputation and external relationships.
long-term 
sustainable 
success for 
everyone
Building
Building
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Whitbread PLC Annual Report and Accounts 2024/25
Insightful and well-considered strategic decision-making
•	 Forward agendas are available to allow the Board to plan 
ahead of time and to ensure the appropriate allocation 
of agenda time to each stakeholder group.
•	 Detailed papers are circulated a week in advance of Board 
meetings giving directors due time to consider them.
•	 An annual Board strategy day allows the Board to consider 
and agree key strategic priorities.
Board 
information 
•	 The Board is supported by the Company Secretary who is 
present at every Board meeting. The Board also has access 
to the advice of the Company Secretary on governance 
matters all year round.
•	 The Board has access to external advisers should it need 
advice on specific matters.
Resources 
available
•	 The Board culture fosters open discussion and 
constructive challenge from the non-executive directors.
•	 The Board benefits from the diverse skills, knowledge 
and experience of directors when making key strategic 
decisions and performing its duties under section 172.
Board 
decisions 
•	 The composition of the Board is constantly monitored to 
ensure the right balance of skills and experience is maintained.
•	 The performance of the Board is evaluated in line with the UK 
Corporate Governance Code 2018. 
•	 Decisions and outcomes are reviewed to ensure intended 
outcomes are achieved.
Review
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Employees
Our people are the key to our success. A talented, 
engaged and diverse workforce is critical to support 
our growth ambitions in the UK and Germany.
STAKEHOLDER ENGAGEMENT CONTINUED
Board considerations
•	 ‘Our Voice’, a body made up of elected 
representatives across the business, represents 
the views of employee constituencies to 
senior management, including an annual 
session chaired by the Chief Executive. 
The Board receives reports of these meetings.
•	 Over the year the Board has focused 
discussions on team member pay, taking 
into consideration the cost of living, the 
impact on our hourly paid employees, 
and any changes in legislation likely 
to impact our approach to reward.
•	 The Chief Executive, in his Board report, 
outlines and makes proposals in relation 
to team retention and reward strategies 
and the Board reviews monthly KPI 
data regarding team retention and 
other employee measures as part of 
Whitbread’s balanced scorecard.
•	 The Board reviews the Speaking Out 
process to ensure we have the right 
platform for employees to raise concerns.
•	 The Board discusses Whitbread’s overall 
people strategy on an annual basis, 
receives a bi-annual report on overall 
talent health, and also receives an 
update on employee engagement. People 
strategy encompasses all facets of our 
approach to people and engagement, 
including diversity and inclusion. 
•	 Diversity and inclusion is specifically 
considered as part of all Board appointments. 
This is guided by the Board diversity 
policy, which was updated in March 2024, 
and the Gender and Ethnicity Pay Gap 
Report 2024. 
 More detail on this can be found on our website: 
www.whitbread.co.uk
•	 Diversity and inclusion is also discussed 
as part of the succession planning process 
which includes a focus on creating a 
diverse pipeline at the senior management 
level. The Board discussed the various 
diversity and inclusion networks: GLOW, 
REACH, eNable and GEN. The Board also 
attended diversity and inclusion training in 
October, facilitated by an external partner.
•	 The Chief People Officer’s report regularly 
updates the Board on progress against 
all areas of the people strategy.
•	 The Board receives reports on health and 
safety management bi-annually; statistics 
are included in the monthly KPI pack 
and any serious incidents are reported 
immediately to the Board. 
Outcomes of engagement
•	 Over £40m in pay awards across our hourly and salaried teams in the UK and 
Germany, an investment of £4.5m into a specific ‘thank you’ payment to hourly 
team members, the award of over £40m in Annual Incentive Scheme payments, 
and issuance of more than 10,000 instances of recognition via our Whitbread 
Heroes programme.
•	 Material reduction of 5%pts in team turnover rates in the UK and high engagement 
scores from our employees across both the UK and Germany.
•	 Good progress since 2020 in our female representation in leadership to currently 
stand at 39.8% and strong step-up in ethnic representation in leadership to 9.3%; 
new targets established for both to maintain our progress through to 2026.
What our employees tell us matters to them 
•	 A healthy and safe working environment.
•	 Industry-leading training and development.
•	 Career development opportunities.
•	 Market-leading reward and 
incentive structures.
•	 Focus on team member wellbeing.
•	 A diverse and inclusive culture 
in which everyone is welcome 
and can be themselves.
•	 Open, honest and transparent 
management processes.
Chefs in Bar and Block Kings Cross
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Whitbread PLC Annual Report and Accounts 2024/25
Customers
Customers are at the heart of our business and Board 
decisions are driven by a desire to provide our guests 
with a consistent, high-quality experience at a great 
price to ensure they keep coming back.
Investors
The Group conducts a wide-reaching investor relations 
programme throughout the year and seeks to engage 
on a range of topics including financial and operating 
performance, business strategy and governance, as 
well as our Force For Good sustainability programme.
What our customers tell us matters 
to them 
•	 Consistent, high-quality hotels to stay in 
with a quality food and beverage offering, 
for a great price.
•	 Brilliant service from our teams.
•	 Excellent standards in our hotels 
and restaurants, which are clean, 
safe and welcoming.
•	 Healthy and responsibly sourced menu 
choices including vegan and fish items 
on the menu.
Board considerations
•	 The Board receives regular updates 
on customer satisfaction scores.
•	 The Board receives a monthly 
report on commercial, pricing and 
operational performance.
•	 Quarterly in-depth reviews are provided 
into pricing and commercial strategies 
in the UK and Germany.
•	 The Board approves the refurbishment 
schedule and repairs and maintenance 
programmes. The Board also reviews 
a programme of investment to 
ensure we maintain the high quality 
expected by our guests.
•	 The Board has visibility of and input 
to the investment made in our digital 
product and customer journey.
What our investors tell us matters 
to them 
•	 Clear and well-communicated strategy.
•	 Evidence of strong execution against 
that strategy.
•	 Financial performance, both in absolute 
terms and relative to the competitive set.
•	 Capital structure and capital allocation.
•	 A proactive programme of engagement 
on key topics.
•	 Leadership, governance and remuneration.
•	 A progressive ESG programme.
•	 Identification and management of key risks.
Board considerations
•	 The Board receives monthly updates 
on changes to the share register and 
market expectations as well as recent 
engagement with shareholders and 
other investors.
Outcomes of engagement
•	 Improved customer satisfaction 
scores; read more on page 118.
•	 Market outperformance and 
YouGov scores demonstrate the 
quality and value of the brand 
proposition and its popularity.
Outcomes of engagement
•	 We conducted hundreds of investor meetings over the past year, not just with 
existing shareholders but also large numbers of other investors, both in the UK 
and internationally. We also maintained a regular dialogue with over 20 sell-side 
analysts that produce written equity research on the Company.
•	 We received helpful input regarding non-executive succession planning, 
remuneration policy development and certain other ESG-related topics. 
•	 The Chairman and General Counsel 
consulted with a number of shareholders 
during the year; key themes discussed 
included strategy, financial and operating 
performance, business culture, 
remuneration and ESG.
•	 The Chief Executive, Chief Financial 
Officer and Investor Relations team have 
conducted meetings with shareholders, 
prospective investors, banks and 
bondholders throughout the year.
•	 The Board receives a presentation at least 
once each year from its brokers on the 
current views of investors and on issues 
which may need to be addressed.
•	 The Board considers very carefully 
whether the Company is fairly valued 
and what steps can be taken to enhance 
value further. 
•	 The Board considers room innovations 
periodically, e.g. Premier Plus rooms 
and twin rooms.
•	 The Board considers brand positioning, 
marketing campaigns and digital strategies.
•	 The Remuneration Committee includes 
customer measures in the remuneration 
structures for key team members.
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STAKEHOLDER ENGAGEMENT CONTINUED
Suppliers
The Board values its relationships with suppliers 
and fosters these carefully to support the long-term 
sustainable success of the Company.
Communities and the environment
Whitbread is committed to doing right by 
the communities in which we operate and the 
environment. This is embedded in our Force 
for Good programme and brought to life in 
our ambitious sustainability targets.
What our suppliers tell us matters 
to them 
•	 Payment on time and in full.
•	 Good communication: strong and 
consistent levels of demand and 
transparent feedback on performance.
•	 Tackling modern slavery.
•	 A plan to reduce carbon through 
the supply chain.
What our communities tell us matters 
to them
•	 A robust health and safety programme 
for team members and guests. 
•	 An ambitious environmental programme 
which includes Scope 1, 2 and 3 carbon 
reduction targets in line with 1.5oC of global 
warming, and targets to eliminate waste, 
particularly food waste, and reduce 
water usage.
•	 Ensuring that our critical commodities 
are sourced sustainably and responsibly.
•	 Supporting local communities with 
economic opportunities and raising 
funds for our chosen charities, national 
and local.
Board considerations
•	 The Board has received presentations 
regarding our sustainability programme, 
Force for Good.
•	 The Board receives regular updates on 
key developments in the Force for Good 
programme and provides comments and 
views on material issues.
Outcomes of engagement
•	 Increased levels of engagement with 
the supply chain to ensure continuity 
of supply.
•	 Agreed measures to ensure suppliers 
are paid on time.
•	 Engaged with suppliers regarding 
modern slavery and ethical sourcing.
Outcomes of engagement
•	 Over our 13-year-long partnership 
with Great Ormond Street Hospital 
(GOSH), we have raised £26.4 million.
•	 Scope 1 and 2 emissions intensity 
has been reduced by 59.7%/m2 
from our 2016/17 baseline.
•	 We have reduced our water 
consumption by 14.2% per sleeper 
from our 2019/20 base year.
•	 We have cut our food waste by 
31.3% from our 2018/19 base year.
Board considerations
•	 The Board has discussed inflation in the 
supply chain as part of the Chief Financial 
Officer’s report.
•	 The Board considers and approves a 
Modern Slavery Act Statement each year.
•	 The Board approves material contracts 
with suppliers. This year, the Board has 
reviewed and approved contracts with 
a new logistics supplier.
•	 The Board has received presentations 
regarding our sustainability programme, 
Force for Good, which includes 
responsible sourcing.
Read more in our 
Modern Slavery 
Statement 2024/25
www.whitbread.co.uk/
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Whitbread PLC Annual Report and Accounts 2024/25
Lenders
The Board has identified our key lenders as our 
syndicate of banks that participate within our 
revolving credit facility, and our bondholders, 
who hold our 2015 and 2021 issued bonds, 
and the recently issued February 2025 bonds.
Pension scheme trustee
We are committed to maintaining our positive and 
constructive relationship with the pension scheme 
trustee and to ensuring security of members’ benefits 
in the pension scheme.
What our lenders tell us matters 
to them 
•	 Our current performance and 
financing strategy.
•	 The nature and quantum of debt and level 
of liquidity of the Group.
•	 Our ability to service the debt interest 
payments and repayment at maturity.
•	 Our credit rating and commitment 
to investment grade metrics.
•	 Our covenant and compliance certification.
•	 The Green Bond framework.
What our pension scheme trustee tells 
us matters to it 
•	 Pension scheme funding and investment 
strategy, supported by a strong Whitbread 
covenant, that ensures the long-term 
security of members’ defined benefits.
•	 Value for money defined contribution 
arrangements and engaging 
communications that support 
members in saving for retirement.
Board considerations
•	 The Chief Financial Officer attends a 
trustee meeting annually to present, 
and answer questions on, the Company’s 
annual results and its ability to meet its 
obligations to the pension scheme.
Outcomes of engagement
•	 Debt capital structure that is optimum for the Group.
•	 A base of lenders that can support the Group’s financing and operational needs.
•	 Robust relationships with lenders that are continually monitored, and facilitate 
refinancing and access to sources of finance when needed.
•	 The support and access to product offerings that the lenders provide.
Outcomes of engagement
•	 Strong and open relationship with the pension scheme trustee.
•	 Well-funded pension scheme and security of defined benefits.
Board considerations
•	 Once a year the Chief Executive and 
Chief Financial Officer meet the key 
lenders within the revolving credit 
facility to discuss the annual results 
and business performance.
•	 The Group holds a fixed income call 
with our bondholders after the annual 
results presentation.
•	 The Group Financial Controller is in regular 
contact with our banks’ relationship 
teams, discussing operational and 
strategic financing requirements, and 
our Treasury team engages to manage 
the Group’s operational requirements.
•	 We continue to monitor and discuss 
with the banks their strategy and ability 
to lend to the Group in the future and 
any changes that may impact this.
•	 A Company representative attends the 
trustee’s Benefits Sub-Committee and 
Funding & Investment Sub-Committee 
meetings. Attendance at the latter 
enables an understanding of any 
investment changes that are planned 
and can provide a Company view 
where appropriate.
•	 Twice a year, a senior member of the 
Finance team meets with the Funding 
& Investment Sub-Committee and its 
covenant adviser to give an update 
on Company performance and answer 
any questions.
•	 The Board receives presentations in 
relation to pension issues, including 
regarding the funding position, triennial 
valuation and investment performance.
•	 During the year, the Company and 
trustee agreed the assumptions for, 
and completed, the 31 March 2023 
triennial valuation.
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OUR VALUES
Our refreshed Values 
support the execution 
of our long-term strategy
Creating our new Values
Whitbread has a long and proud heritage and has always been 
led by its Values; how we do things has been a critical enabler 
of the ongoing success of the business. We have created Values 
that codify our culture and really capture what is special about 
working at Whitbread, reflecting changes in our organisation, 
adapting to our operating context and helping support our 
future growth plans.
To shape our Values we sought to engage 
with teams across the business to understand: 
their perspective on how it feels to work 
here when we are at our best; what would 
be memorable and engaging for them; and 
how we could best distil the essence of 
Whitbread. The result of that extensive 
process was a set of Values that are 
distinctly us: aspirational, capture the 
essence of who we are on our best day; 
aligned with our purpose; and focused 
on our ambitions.
warm + welcoming
We are warm and welcoming to our guests 
and each other. We value difference, we are 
team players and we create a culture of 
inclusivity and collaboration within our teams.
passionate + proud
We are passionate and proud about the 
big picture and the little things that matter. 
Our guests and our teams are our world, 
and we bring our best, every day. This 
centres on the individual commitment 
and dedication of our team members to 
delivering excellence, whatever their role; 
we use our initiative, drive action, and take 
ownership for everything we do. 
budget + brilliant
Our guests believe we are both budget 
and brilliant. We want to make every penny 
count for both our business and our guests. 
We are always focused on delivering excellence 
and exceptional value. It means we are creative, 
innovative and bold, continuously seeking 
better ways of doing things. We are budget 
focused and resourceful; we make considered 
decisions and invest in the things that matter.
Sharing our new Values
Support Centre
•	 We held 14 interactive sessions 
engaging over 900 attendees from 
across our Support Centre.
•	 Sessions comprised an Executive 
Committee member-led overview, 
break-out sessions focused on each 
value in turn, and attendees making 
their own personal commitment 
related to the values.
•	 Following positive feedback and 
further affirmation that the Values 
resonate with our teams and align 
with our aspirations, the sessions also 
identified opportunities for us to further 
deepen the Values’ impact through 
fostering stronger knowledge sharing 
and relationships between Operations 
and Support Centre, as well as across 
functions more broadly.
UK and Ireland Operations
•	 In January 2025 we launched the 
values to all Multi-Site Hotel Managers 
and Restaurant General Managers 
at the National Operations Meetings. 
Managers attended a three-hour 
interactive session with Regional 
Operations Managers leading the 
break-out sessions and the structure 
mirroring the format for the Support 
Centre launch.
•	 At our annual recognition event, 
Whitbread Celebrates, we launched 
the values to the 3,000 attendees 
at that event.
•	 Our Managers are now in the process 
of cascading our values through 
Operations via a series of team meetings 
at site level to reach all of our team 
members. The session consists of a fun 
and interactive game to bring the values 
to life with videos for each value.
•	 Feedback to date has been positive; 
the values are landing well and the 
Operations leadership is showing real 
ownership to embrace and bring the 
values to life for our team members.
Germany
•	 We followed the same approach in 
Germany as for the UK, launching 
to our Support Centre and Regional 
Operations Managers across three 
events opened by Erik Friemuth, 
CEO for Premier Inn Germany, in 
October 2024. 
•	 We trained all Hotel Managers and 
Cluster Managers at their Operations 
conference in December and are now 
rolling out the site level training via the 
values game to mirror the UK roll-out.
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Whitbread PLC Annual Report and Accounts 2024/25
to our guests 
and each other
about the big picture and 
the little things that matter
in everything 
that we do
How we show up
We value 
difference
We are team 
players
We bring our 
best everyday
We are guest 
obsessed
We deliver 
great value
We are always 
a step ahead
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52
Whitbread has a rich heritage for service, 
delivering for our people so that they can 
deliver for our guests, underpinned by 
strong values and culture. We are guest 
obsessed and believe our teams are key 
to delivering a market leading guest 
experience that allows us to command a 
higher room rate in comparison to other 
budget competitors. In turn, we believe 
our differentiated talent offer is a key factor 
in helping us in attracting, retaining and 
motivating our teams to deliver that guest 
experience. We have no barriers to entry 
and no limits to ambition for our people. 
There are several achievements worth 
celebrating from the last year: team 
engagement levels remain high, retention 
is at its highest level ever, and our ability to 
recruit in the market is strong. We are team 
players and we believe that the stability of 
our teams is one of the key underpins to 
delivering for our guests; so that we stay 
a step ahead we have also made important 
changes to how we organise our teams to 
bring even clearer accountabilities, speed 
up decision-making, and further sharpen 
that focus on guests. We have supported 
the conversion of several of our restaurants 
into new hotel extensions as part of AGP, 
simplified our hotel operating structures 
to empower managers, and redesigned 
our Support Centre to create a more 
efficient structure that is more connected 
to our operations teams and moves to a 
product‑oriented approach to technology. 
Listening to our teams remains at the heart 
of our approach to building our talent 
proposition and supporting our people. 
I was delighted to see the strong levels of 
advocacy from our teams in our Your Say 
survey and the ongoing pride that people 
have in working for Whitbread. We work 
closely with our elected employee forum, 
Our Voice, throughout the year to ensure 
that all voices from across the business are 
heard, including an annual event where they 
engage directly with the Chief Executive 
and myself. Our employee representatives 
stimulated several business ideas, from 
menu development to uniform design, and 
have helped us shape change and deliver 
what really matters to our teams over the 
past year. Our inclusion networks have also 
been very active and continue to raise 
awareness, provide education, and influence 
policy. We have been externally recognised 
for both our networks and our overall 
diversity and inclusion activity.
There are several enablers for our future 
growth that we delivered in 2024/25. 
We launched our new Values, establishing 
a clear and memorable distillation of our 
culture and how we show up every day, 
and we also successfully deployed our 
new people system, Dayforce, which has 
step-changed team member experience 
and provides us with a common, modern 
technology platform for our people across 
Europe. We have begun simplifying our pay 
structure, already helping to offset cost 
inflation driven by National Living Wage 
and National Insurance increases. In 
Germany we have made the shift to a 
high-quality local leadership team, 
supported by targeted dedicated UK 
resource, that is accelerating the 
performance of the German business. 
We have no barriers to entry at Whitbread 
and have continued to give opportunities to 
everyone, with a particular focus on young 
people that might otherwise face obstacles 
in starting their career. I am very proud of 
the partnership we have developed with 
Barnado’s to deliver a programme to 
Building capability for growth
support care-experienced young people 
into work, our continued relationship 
with the Derwen and Herward special 
educational needs colleges to help their 
students into employment, and our recent 
work with UK Hospitality on the Hospitality 
Skills Passport. We also have no limits to 
ambition and have delivered several 
development initiatives for our people 
over the last year including an extensive 
apprenticeship offer, programmes to enable 
progression into management roles, and a 
senior leadership programme with Ashridge 
Business School.
Our people strategy must also ensure we 
retain our cultural strengths whilst ensuring 
we are set up for future growth. We will 
therefore need to fully embed our recent 
organisational changes in F&B, Operations 
and the Support Centre which have set us 
up to have the right capabilities for the 
future. The ever-evolving external trading 
environment means we will need to be a 
consistently high-performing team. Building 
excitement around our new Values and a 
new cultural manifesto for the business 
will be important enablers. 
Our strategic ambitions for growth will 
have material implications from a people 
perspective, requiring our people strategy 
to expand again – defining the right 
operating model for further European 
growth, ensuring we have the talent, 
capabilities, and culture for our fantastic 
teams to be able to continue delivering 
market-leading guest experiences, 
wherever we operate.
CHIEF PEOPLE OFFICER’S REVIEW
“Whitbread is a special 
place to work, and we will 
continue to bring our best 
every day, retain our warm 
welcome, our passion 
and our pride, whilst 
also ensuring that we 
are agile and responsive 
to meet the challenges 
of growing successfully 
in a changing world.”
Rachel Howarth
Chief People Officer
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package in line with the local tariff 
agreements in each federal state, which 
offers a competitive base salary, increased 
through tenure and skills development, and 
a set of additional benefits. This is aligned 
to most of our competitors and the retail/
hospitality sector. We awarded €2.5m in 
November and December 2024 via a special 
annual payment for our teams, with the 
majority of our teams receiving a payment 
above the local tariff.
We have continued to focus on recognising 
our teams across the business, through a 
calendar of monthly recognition activities 
and awarding over 10,000 recognitions 
under our Whitbread Heroes long service 
scheme, recognising service milestones 
from one year and beyond. As we look 
ahead to 2025/26, the launch of our new 
Values provides an opportunity to 
supercharge our approach to recognition 
and we will be launching a new recognition 
programme and digital platform across the 
UK and Germany this year, connecting our 
entire workforce for the first time.
Enabling future growth 
of the business
We laid some important foundations for our 
future growth in 2024/25, notably with the 
implementation of our new People System, 
Dayforce. We successfully launched our first 
phase of Dayforce in the UK, Ireland, and 
Crown Dependencies, in 2024, and in Germany 
in early 2025, which modernised our provision 
of clocking, payroll, expenses, core employee 
records, and scheduling. This has step‑changed 
our team member experience in visibility of 
their hours, rota, and pay – now all available 
to them on their phone. Centrally the new 
system provides us with richer, accurate data 
to enable more efficient labour scheduling, 
better understanding of absence to guide 
future wellbeing strategy, and improved 
reporting to understand our workforce.
We will implement talent and learning 
modules in the system in 2025 to enhance 
our approach to performance management, 
career planning, succession processes, and 
the delivery of our extensive online learning 
to teams. 
We have also made strong progress in 
the development of our teams and people 
processes in Germany. As we have scaled in 
Germany we have evolved from having a UK 
leadership team and now have a leadership 
team comprising German nationals living in 
Germany that understand local market nuance 
and how these should be reflected in our 
proposition and plan. Where relevant we 
have also moved to dedicated and specific 
UK based resource that support the 
Germany teams, including new roles in our 
Commercial team and a Head of Germany 
in Technology. Within the People function 
we have redesigned the resourcing model, 
halving our time to hire and doubling our 
volume of applicants, as well as successfully 
moving team member pay to align to Tariff, 
unlocking a significant saving.
We have upweighted capability in Digital, 
Commercial, and Technology teams to 
support our growth ambitions. In Technology 
we have moved to a product-led structure, 
better aligned to the business, and more 
agile and efficient in delivery of solutions.
Supporting our teams 
to deliver for our guests
Our teams once again delivered market‑leading 
guest satisfaction scores in 2024/25 that 
we continue to believe is underpinned by 
the stability and engagement of teams at 
our hotels and restaurants. We heard from 
over 27,000 of our employees in our bi-annual 
Your Say engagement survey and saw strong 
levels of advocacy with 72% of people in 
the UK and 68% in Germany recommending 
Whitbread as a place to work; similarly, 73% 
of people in the UK and 70% in Germany 
are proud to work for us.
Strong levels of engagement have been one 
of the drivers of excellent levels of retention. 
Building on the work from 2023/24 we have 
seen a further improvement in turnover rates 
and the benefits of sustained retention mean 
that we now have more experienced, higher 
skilled teams which are better able to provide 
great service for our guests. Turnover has 
improved by c.10%pts over the last two years, 
reducing our costs in training, and reducing 
our hiring requirement significantly.
As a market-leading hospitality business 
we have always prioritised the wellbeing of 
our teams, encompassing mental, physical, 
and financial health, as we believe that it 
directly impacts employee morale, reduces 
absenteeism, and fosters a more engaged 
and productive workforce. In a sector reliant 
on positive customer interactions, happy and 
healthy employees translate into enhanced 
customer experiences, driving repeat 
business and contributing to improved 
profitability. Furthermore, demonstrating 
a commitment to wellbeing strengthens our 
employer branding, helping us attract and 
retain top talent in a competitive market.
We implemented change in the organisation 
in 2024/25 to enable more efficient and 
effective structures, speed up decision-making 
and clarify accountabilities. Change can be 
unsettling and our priority throughout has 
been in supporting affected team members 
during these transitions, ensuring they have 
the support they need, including access 
to our wellbeing resources and partners. 
Through all of our change programmes we 
have consistently seen that people want to 
stay with Whitbread and we have worked 
hard to open up as many redeployment 
opportunities as possible so that we retain 
talent and people can continue to progress 
their careers with us. We have seen significant 
numbers of people move to new roles, 
notably Restaurant team members moving 
into Premier Inn and cross functional moves 
within Support Centre. 
Investing in our teams’ 
pay, reward and benefits 
We have continued to invest in our teams 
across all levels of the organisation in 2024/25, 
with our biggest ever investment in hourly 
pay in April 2024 of £40m. This was alongside 
an investment of £4.5m in a special one-off 
payment for over 30,000 of our UK hourly 
and Contact Centre teams as a ‘thank you’ 
for their ongoing commitment and contribution 
to Whitbread’s strong performance. Our 
Support Centre and Operations Management 
teams in the UK received pay awards of 5% 
and our Germany team received pay awards 
of 3%, reflecting the differences in the reward 
landscape across our markets.
In addition, we have made significant 
progress in simplifying our hourly pay 
model, making it easier for our teams 
to understand their pay and to support 
flexibility and multi-skilling, moving from 
over 150 different pay rates to 30 outside 
of Central London. Entry pay rates increased 
by over 9% and the average pay rate increase 
was 8%. For our Support Centre and Site 
Management teams, we awarded over £40m 
in annual incentive payments in May 2024 
based on our strong 2023/24 performance. 
Nearly 4,000 of our hourly team members 
also received an incentive payment under 
our ‘All Green’ incentive scheme, with total 
payments of £1m.
Despite the significant headwind of the 
increase to employer’s National Insurance 
contributions this year, we delivered another 
multi-million-pound investment in hourly 
pay in April 2025, with average pay increases 
of 6%, continuing to pay ahead of the National 
Minimum Wage and National Living Wage 
for all roles.
Our Support Centre and Operations 
Management teams in Germany were 
awarded incentive payments of over €2.5m 
in May 2024 based on the performance of 
the German business in 2024/25. For our 
hotel team members in Germany, we offer a 
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CHIEF PEOPLE OFFICER’S REVIEW CONTINUED
Supporting our teams to deliver 
for our guests continued
Wellbeing remains a key focus and we 
have a range of mechanisms to support 
employees with their mental, physical and 
financial wellbeing. We utilise our trusted 
experts, Health Partners and Hospitality 
Action, to provide advice and support, 
supplementing the activity that we lead 
internally. In the last year we have delivered 
an ongoing financial education programme, 
continued to invest in mental health first 
aiders, introduced a new whistleblowing 
service (Speaking Out), redesigned our 
Dunstable office to include dedicated 
wellbeing space, and maintained a regular 
provision of advice through our ‘Wellbeing 
Wednesday’ communications. Our teams 
also have access to Spectrum Life, an app 
delivered in partnership with Hospitality 
Action, offering wellbeing tools at their 
fingertips and providing a range of content 
including a digital fitness programme, 
nutrition guides, wellbeing-related 
e-learning, meditation and podcasts.
Continued progress on 
inclusion and diversity
We value difference and are committed 
to increasing diversity in our leadership 
population and were previously holding 
ourselves against a set of published 
representation targets. I am delighted that 
we achieved 9.3% ethnic representation 
versus a target of 8%. We have now set 
ourselves a new target of 10% leadership 
representation for 2026.
In terms of gender diversity, we have made 
excellent progress, increasing our female 
representation in leadership from 32% in 
2020 to 39.8% as we closed out 2024/25. 
However, that means that we narrowly 
missed our target of 40.0% representation 
and recognise there is more to do. Our 
focus is now on achieving our new 2026 
target of 45%. 
Our inclusion networks have had an 
exceptionally busy year and continue to 
be important voices in raising awareness, 
education and influencing policy within the 
business. Our Gender Equality Network (GEN) 
maintains the menopause as a key focus and 
we are on track to gain our Menopause 
Friendly Employer accreditation; we have 
introduced menopause support guides to our 
teams, available in seven languages. Our 
LGBTQIA network, GLOW, was shortlisted in 
the top 15 for the Network Group of the Year 
award at the British LGBT Awards 2025 and 
we were delighted to achieve 10th place in 
the Stonewall Workplace Equality Index and 
be awarded Gold Employer status.
Our Race, Religion and Cultural Heritage 
(REACH) network has worked hard to listen 
to our Muslim colleagues to ensure greater 
inclusivity during Ramadan and we issued 
guidance for Managers to support team 
members fasting during the period. We 
celebrated Black History Month with a range 
of activities showcasing Black culture, including 
an event to promote products from 
Black-owned businesses that are local to 
our Support Centre in Dunstable. We also 
introduced multi-faith rooms as part of our 
office refurbishment at our Support Centre. 
In October we were very proud to be 
announced as a top 10 employer at the 
Investing In Ethnicity Awards and REACH 
was listed in the top 15 network groups, the 
first time it has been included in this category.
 White
 Ethnic 
minorities
 Women
 Men
 White

 Ethnic 
minorities
 Women
 Men
 White
 Black
 Asian 
 Other 	
	 ethnicity
 Women
 Men
8
88.9%
1
11.1%
2
22.2%
7
77.8%
78
90.7%
8
9.3%
39
39.8%
59
60.2%
22,292
70.3%
1,416
4.5%
3,027
9.6%
1,547
4.9%
20,005
63.9%
11,608
36.1%
Executive Committee
Executive Committee
Leadership community
Leadership community
All employees3
All employees
Gender1
Ethnicity2
1	 As an inclusive organisation we recognise all gender identities and understand that not all
of our team members will identify as male or female.
2	 The information provided for ethnicity is discretionary and not all employees, including within 
the leadership population, have chosen to share their ethnicity with us.
3	 89.5% of our employees have chosen to share their ethnicity with us.
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In April we were awarded the Inclusive 
Recruitment award at the Disability Smart 
Awards 2024 for our Thrive programme, 
working with Derwen College in Oswestry 
and Hereward College in Coventry to 
support young people with special 
educational needs into paid employment. 
The programme is now expanding to 
additional areas of the UK including 
Liverpool and Lincoln.
No barriers to entry, 
no limits to ambition
For many people, working in a hotel or 
restaurant is their first introduction to the 
workplace, or a way back into it for those 
who’ve taken time out to have a family 
or study. We therefore have a unique 
opportunity to be a Force for Good in 
the places we operate, focusing on giving 
people the opportunity to grow, develop 
and be their best. No barriers to entry, 
no limits to ambition.
We passionately believe that we can give 
opportunities to everyone and we continue 
to remove barriers to employment for people 
that might otherwise face challenges in 
accessing work, notably with young people. 
As a result, we have several strands to our 
development agenda:
•	 Offering no barriers to entry by creating 
career opportunities for disadvantaged 
young people.
Programmes: Barnardo’s – care-
experienced young people pilot; Thrive – 
supporting those with special educational 
needs; and work experience.
•	 Offering no limits to ambition through 
our Get Set Grow offer in Operations 
and Support Centre. 
Programmes: Progressing Into; Leading 
for Tomorrow; apprenticeships; and Get 
Set Grow.
Barnardo’s 
Warren, Maintenance Team 
Member/Housekeeping, Premier 
Inn Birmingham Exchange
Warren joined us through one of our 
Barnardo’s work placements and was 
subsequently successful in securing a 
permanent role. He is currently working 
across two sites as a Maintenance team 
member and Housekeeper. His Hotel 
Manager, Charlotte, said: “He was so 
good there was no way I could not give 
him a job.”
“I’ve never been closed off to an 
opportunity, and there was a guaranteed 
job opportunity at the end. I got to try 
everything during the work experience 
including the restaurant. At the end of the 
work experience I mentioned that I was 
really interested in the maintenance role 
and they made sure there was something 
for me. It’s been mentioned to me some 
of the qualifications I can get in the role 
and I will try to gain whatever I can.”
and Hereward set up in 2019. These 
partnerships allow students with more 
complex needs to learn skills to help them 
secure employment so they can live 
independent lives, e.g. cleaning and making 
a bed, and support students who are close 
to employability with a first step towards 
this, with the opportunity to then move into 
a supported internship and employment 
with us. There is a small ‘Premier Inn’ at 
both colleges with three bedrooms, 
a reception and a housekeeping room to 
provide a simulated and safe environment 
for students to practice their skills as part 
of their hospitality qualifications.
Across the first 10 years of the partnership, 
we have had 30 students move into employment. 
Last year, we agreed to extend our partnership 
model to reach our aspiration of 100 supported 
internships per year. This is to be done via 
Hereward Training Services, which we have 
established in partnership with Hereward 
College, which will onboard new partners to 
the programme. During 2024, we partnered 
with two additional colleges in Lincoln and 
Liverpool. We will have 25 people complete 
a supported internship via one of our 
college partnerships.
Opportunities for 
disadvantaged young people
In 2023, over 13,000 young people in 
England exited the care system on their 
18th birthday and 39% of care leavers aged 
19–21 are not in education, employment or 
training, compared to 13% of all 19–21 year 
olds. Care leavers make up 25% of the adult 
homeless population, with almost 25% 
of the adult prison population having previously 
been in care. Therefore, we have partnered 
with Barnardo’s to develop a ten-week 
pre-employment programme to support 
care-experienced young people into 
meaningful jobs and careers with Whitbread. 
The programme focuses on building skills 
and confidence, and includes areas such 
as customer service and communications, 
work experience on site and interview practice. 
The goal is to secure permanent employment 
for those participating at one of our local 
Premier Inns, at the end of the employability 
programme. We invest £2,000 per individual 
going through the scheme.
We have run two pilots with Barnardo’s in 
Glasgow and Birmingham, with 30 people 
attending a programme to date. So far, 
eight young people are now in employment 
or part of our Talent pipeline for a future 
role. Our long-term goal is to build internal 
capability and knowledge to attract, hire 
and develop care-experienced young 
people directly and at scale. 
We are also committed to removing barriers 
to entry for young people with special 
education needs. Only 4.8% of people with 
learning difficulties are in paid employment 
in the UK. Over 1.6 million pupils have special 
educational needs. The government has a 
commitment to get 1 million more people 
with disabilities into work by 2027, which 
can be achieved through the joint expertise 
of specialist colleges and employers.
We have two long-standing partnerships 
with special educational needs (SEN) colleges, 
with the Derwen partnership set up in 2013 
Thrive 
Mary, Reception Team Member, 
Greenwich Premier Inn
When Whitbread first contacted Derwen 
about partnering, Mary was the student 
who gave our senior team a tour. 
Working reception at the college she 
asked if she could work on our reception, 
and this led to three months’ work 
experience at a Premier Inn. Once she 
completed her work experience she 
was offered a job as a Reception team 
member. In June 2025, Mary will have 
worked at Whitbread for ten years. She 
said it was a life-changing goal to get 
the job, which has helped her with her 
independence, confidence and 
organisational skills. 
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Work experience 
Maura, Front of House Team 
Member, hub King’s Cross 
Maura completed work experience with 
us 18 months ago when she was at 
college. During her time with us she 
was able to spend a day in each of the 
departments at hub by Premier Inn 
King’s Cross where the team made her 
feel really welcomed and supported. 
Then, whilst at university, furthering her 
studies, she also wanted to continue in 
employment and reached out to Tom, 
her Multi-Site Hotel Manager (MHM), 
and he knew she was the perfect 
person for his team. She’d demonstrated 
great behaviours during her week of 
work experience and she’s now a 
valued part of the team.
“I got to work in a department each day. 
It was very different as I’ve never worked 
before, so it was a great experience. 
I knew even if I didn’t get a job here, 
I had more chance of getting one 
somewhere because I now had experience. 
I was so nervous and thought I would 
do really badly, but it went really well. 
I learnt so much working here, not just 
with the job but skills like communication, 
problem solving and teamwork. I really 
wanted to get a job at hub because 
I was made so comfortable by everyone. 
All the team members and Tom, the 
MHM, were so supportive.”
Progressing into first 
management role
Liv, Duty Manager, 
Premier Inn Birmingham 
Liv was looking for progression in the 
Company, having worked in reception 
whilst they were studying at university. 
After completing their studies they 
decided that they wanted to progress 
in the business. After talking to their 
Manager about it they were eager to 
get onto the ‘Progressing Into’ course 
to be ready for a Duty Manager role in 
future. They completed the course last 
year and a few months later successfully 
applied for their first management role.
“I joined as a receptionist and it was 
originally a job to just get me through 
uni but when I graduated I wanted to 
progress in the Company. I finished 
the ‘Progressing Into First Management’ 
course in May last year and became 
a Duty Manager in September when 
a position in the area came up. I got 
to understand all areas of the business; 
I picked up so much about working 
within the restaurant as well as the 
hotel. The course laid out exactly 
what was expected of you in the Duty 
Manager role. I’d recommend anyone 
who wants to progress to consider 
the course.” 
Opportunities for disadvantaged 
young people continued
UK Hospitality (UKH), in conjunction with 
the Department for Work And Pensions, 
officially launched its skills passport scheme 
in 2025. The Hospitality Skills Passport is 
designed to create a universal entry standard 
for hospitality employees and comprises a 
four-week programme that works in a similar 
way to a sector-based work academy 
programme, aimed at supporting unemployed 
people with or without experience into a 
role in hospitality. It includes an opportunity 
for learners to attend work experience as 
well as training in compliance and customer 
service, and a guaranteed interview at the 
end of the course. We have supported UKH 
with piloting the programme, providing work 
experience opportunities in our Central 
London restaurants, working closely with 
Capital City College through Westminster 
Kingsway College London and The Mayor’s 
Academy Hub for Hospitality. In total we 
have supported 43 students, building on 
our previous offers of work experience 
opportunities, and it underlines our ongoing 
commitment to providing career routes 
for people into the sector.
Progressing careers 
in Operations
Each year, we need to identify and develop 
c.800 operational managers to meet our 
internal resource requirements. To support 
this, we have developed a suite of internal 
management development programmes 
to develop our teams in both the technical 
and behavioural skills required for each 
management level in Operations. Each 
programme follows a blended approach 
to learning which includes face-to-face 
workshops, online learning, on the job 
training on site, periods of holding roles 
and reflective practice. 
We have designed three levels of 
programme, focused on developing 
individuals into:
•	 Duty Managers (and other hourly paid 
management roles);
•	 Salaried Managers (Hotel Managers and 
other salaried management roles); and
•	 Multi-site Hotel Managers
Following successful pilots which resulted 
in 123 delegates completing programmes, 
we have launched ‘Progressing Into First 
Management’ across the Premier Inn estate, 
are about to launch ‘Progressing Into Hotel 
Management’ and will pilot ‘Progressing 
Into Multi-Site Hotel Management’. 
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Apprenticeship levels 
3 and 4 
Charlotte, Hotel Manager, Premier 
Inn Birmingham Exchange Square
Working at Premier Inn for nine years, 
Charlotte has worked in almost every 
role at Premier Inn from breakfast 
team member to Head Housekeeper. 
Now a Hotel Manager, she believes 
her apprenticeships have supported 
her getting the role she’s in today. 
“My hotel manager encouraged me to 
join the apprenticeship. The fact I could 
get my qualification in English and Maths 
was part of the reason I wanted to do it. 
It made a big difference that I was able 
to learn at work. I have ADHD and Dyslexia, 
it doesn’t matter if you have additional 
needs, Whitbread provides you with the 
right level of support. As a Head House 
Keeper I started the apprenticeship 
Level 3 which taught me situational 
leadership and how to adapt my 
learning style. That aspect was really 
helpful and what I took the most from 
the course. I am a Hotel Manager now 
and have done my level 4. I didn’t think 
I was going to pass, but I got a phone 
call to find out I got a distinction and 
I nearly fell off my chair. I encourage all 
my team to do it as long as they have a 
clear end plan and know what they want 
to get from it.”
Career Growth 
(Operations to 
Support Centre) 
Molly, Trainee Solicitor 
General Counsel 
Molly started with us as a Housekeeper 
for some extra money while studying at 
university and then moved to reception. 
Once she completed her Master’s her 
Hotel Manager, Adam, told her that 
there were opportunities at our Whitbread 
Support Centre. She managed to secure 
a role as a Paralegal, where she performed 
so well that the we are now supporting 
her through a training contract as a 
Trainee Solicitor.
“For quite a long time it was just a job 
on the side; I didn’t realise the potential 
I could have here. It’s a really difficult 
profession to get into; it’s really hard 
to land a trainee solicitor role in an 
external law firm. To be able to get this 
with a company I’ve already been with 
for five years is amazing. Getting a part 
time job at a Premier Inn – you don’t 
know where you might end up.”
Apprenticeships
We also offer apprenticeships at every level 
in operations, from level 2 hospitality team 
member through to level 5 operations 
manager. Our apprenticeship programmes 
help us to attract, recruit and develop our 
early careers talent as well as developing 
our managers alongside our internal 
management development programmes. 
We currently have over 750 apprentices in 
learning, with over 300 achieving their 
nationally recognised qualification this year. 
We have been externally recognised for the 
programmes we offer, and are very proud to 
be ranked 24th in the Top 100 Apprenticeship 
Employers, and 9th in Rate My Apprenticeship, 
as well as being highly commended by the 
Multi-Cultural Apprenticeship Awards.
Support Centre development
We have a structured approach to identifying 
and developing talent across our Support 
Centre. We proactively enable individual 
career conversations, talent calibration and 
talent action plans for approximately 1,500 
of our team. The structured talent cycle 
gives us a more accurate view of our 
succession and capability which, in turn, 
helps us identify who to focus on and 
where to invest in development.
All of our Support Centre teams have 
access to a Personal Development Plan 
and our Get Set Grow development offer. 
Our development offer supports our teams 
to develop both their technical skills and 
behaviours, and includes online digital 
resources and regular development 
workshops as well as dedicated Get Set 
Grow weeks so teams can really lead their 
own development. 
We also have formal learning programmes 
for our Support Centre teams. We widened 
our Support Centre apprenticeship offer 
in 2024 to include over 20 different 
apprenticeships including Digital Marketing, 
Data Science and Software Engineering. 
These are focused on developing the technical 
skills of our team, with an apprenticeship or 
equivalent learning offer in place in all of 
our Support Centre functions. 
For individuals in leadership roles or with 
the potential to be a leader in the future, 
we also run both Senior Leader and Future 
Senior Leader development programmes. 
These programmes run over a 9-12 month 
period, in partnership with Ashridge 
Business School, and support us in 
developing our current and future talent.
Apprentices in learning
>750
Number of apprentices that have 
achieved their qualification
300
Rank achieved in the Top 100 
Apprenticeship Employers
24th
Rachel Howarth
Chief People Officer
30 April 2025
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A team where everyone can reach their potential with no barriers 
to entry and no limits to ambition
Key performance 
indicators
Performance in 2024/25
2023/24
Market
Link to material topic
45% female 
representation in our 
leadership population1 
in 2026 
39.5%
female representation
39.8%
UK&I
•	 Equal 
treatment and 
opportunities 
for all
10% ethnic minority 
representation in our 
leadership population1 
in 2026
9.3%
ethnic minority representation
9.1%
UK&I
•	 Equal 
treatment and 
opportunities 
for all
1	 Leadership population is defined by all Head of / Director roles that are UK based.
 Read more about our people on pages 52–57
Our 2024/25 
performance
Opportunity
Target
As our Force for Good strategy 
continues to evolve, it gives me great 
pride to lead a sustainability programme 
that builds value for both our internal and 
external stakeholders. Our environmental, 
social and governance initiatives create 
an engaging and inclusive environment 
for our colleagues and build a resilient 
and trusted organisation for our guests, 
suppliers and shareholders. 
Our teams lead on a broad range of 
projects that drive down the carbon 
emissions from our operations and 
supply chain, reduce waste and minimise 
resource usage, unlock development 
opportunities in our workforce and 
create economic contribution in our 
local communities. 
We are working hard to embed 
sustainability decision-making into 
our governance processes. With 
cross‑functional leadership steering 
our programme and with the longer-term 
view of the ESG risks and opportunities 
identified through the Task Force on 
Climate-related Financial Disclosures 
(TCFD) now built into our organisational 
risk management, we can plan with 
climate and regulatory scenarios in mind. 
To ensure we maintain the momentum 
required to meet our sustainability 
responsibilities, our annual incentive plan 
for all salaried employees and executive 
directors is linked to ESG KPIs, with 
the Board keeping a close eye on the 
suitability of our sustainability targets.
SUSTAINABILITY
“Sustainability is more than 
just a goal – it is a key 
value driver for our future, 
and we are fully committed 
to the success of our Force 
for Good programme.”
Clare Thomas
General Counsel
Find out more about Force for Good 
in our ESG Report 2024/25
www.whitbread.co.uk/
Making a meaningful contribution to the customers 
and communities we serve
Key performance 
indicators
Performance in 2024/25
2023/24 Market
Link to material topic
20% salt reduction by 
the end of 2024 from 
a 2017 baseline
21.2%
salt reduction
19.8%
UK&I
•	 Product safety 
and quality
20% sugar reduction 
programme from a 
2015 baseline
24.7%
sugar reduction
24.1%
UK&I
•	 Product safety 
and quality
20% calorie reduction 
by the end of 2024 
from a 2017 baseline
3.1%
calorie reduction
4.3%
UK&I
•	 Product safety 
and quality
We will raise £3m each 
year for Great Ormond 
Street Hospital 
Children’s Charity
£2m
raised
£2.4m
UK
•	 Corporate culture
•	 Equal treatment 
and opportunities 
for all
Community
2023/24 performance
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Always operating in a way that respects people and the planet
Key performance indicator
Performance in 2024/25
2023/24
Market
Link to 
material topic
99.6% absolute 
reduction in Scope 1 and 
2 emissions by 2040 
from a 2016/17 baseline
44.0%
Scope 1 and 2 absolute 
reduction from base year
38.0%
UK&I and 
Germany
•	 Climate 
change
•	 Energy
84.1% intensity 
reduction in Scope 1 and 
2 emissions by 2030 
from a 2016/17 baseline
59.7%/m2
Scope 1 and 2 intensity 
reduction from base year
54.9%/m2 UK&I and 
Germany
•	 Climate 
change
•	 Energy
90% absolute reduction 
in Scope 3 emissions 
by 2050 from a 
2018/19 baseline
16.7%
Scope 3 absolute reduction 
from base year
8.5%
UK&I and 
Germany
•	 Climate 
change
•	 Energy
58.1% intensity 
reduction in Scope 3 
emissions by 2030 from 
a 2018/19 baseline
34.6%/m2
Scope 3 intensity reduction 
from base year
27.6%/m2
UK&I and 
Germany
•	 Climate 
change
•	 Energy
We will reduce water 
use in the UK by 20% 
per guest by 2030 from 
a 2019/20 baseline
14.2%
 
reduction in water use 
per sleeper from our 2019/20 
baseline year
10%
UK&I
•	 Water
•	 Energy
We will cut our food 
waste by 50% by 2030 
from a 2018/19 baseline
31.3%
reduction in food waste from 
our 2018/19 baseline year1
24.5%2
UK&I
•	 Circular 
economy
•	 Climate 
change
•	 Water
We will not send any 
operational waste 
to landfill
99.3%
of operational waste diverted 
from landfill
100%
UK&I
•	 Circular 
economy
100% of our suppliers 
will be risk assessed 
for inherent human 
rights risk
100%3
 
of suppliers risk assessed 
for human rights risks3
100%
UK&I and 
Germany
•	 Supply 
chains
100% cage-free status 
on all whole shell and 
ingredient eggs by 2025
100%
of whole shell eggs served
85.4%
of ingredient eggs have 
cage-free status in our own 
recipe products4
100%
75.2%
UK&I
•	 Supply 
chains
Key performance indicator
Performance in 2024/25
2023/24
Market
Link to 
material topic
100% of raw beef will 
be produced to a 
recognised farm 
assurance scheme in 
its country of origin
100%
of our raw beef range is 
produced to a recognised farm 
assurance scheme
100%
UK&I
•	 Supply 
chains
100% of wild caught fish 
served will be Marine 
Stewardship Council 
(MSC) or equivalent 
certified
100%
of wild caught fish served is 
MSC or equivalent certified
100%
UK&I
•	 Supply 
chains
100% of palm oil in own 
recipe products4 will be 
Roundtable on 
Sustainable Palm Oil 
(RSPO) certified 
by the end of 2025
73%
of palm oil in our own recipe 
products is RSPO certified
71%
UK&I
•	 Supply 
chains
90% of our cotton 
sourced as Better 
Cotton by the end 
of 20255
At the time of reporting our 
Better Cotton results were not 
yet available and will be 
released by the end of 2025
52.3%6
UK&I
•	 Supply 
chains
SBTi no-deforestation 
commitment across 
beef, our primary 
deforestation-linked 
commodity, with 
a target date 
of 31 December 2025
New target
N/A
UK&I and 
Germany
•	 Supply 
chains
1	 Does not include the waste occurred due to a short-term disruption in one of our partner’s 
warehouses in December 2024.
2	 Restated number for 2023/24 due to an error in the previous years’ methodology compared to how 
our baseline was calculated.
3	 Due to a short-term disruption with one of our key UK suppliers in December 2024, we had to 
temporarily source some food and consumables from UK supermarkets and retailers as a contingency 
measure. The 100% figure does not cover this spend. 
4	 Own recipe is where Whitbread owns the recipe of the product or dish.
5	 Relates to ‘cotton in rented linen’, ‘guest buys the bed’ and ‘duvet and pillow purchases’ annually. 
Better Cotton is sourced via a chain of custody system of mass balance and is not physically traceable 
to end products.
6	 The latest available data is for 2022/23.
Responsibility
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Of the last 80 hotels we have opened in the 
UK, more than half received an EPC rating A, 
including all seven in 2024/25. Since the 
introduction of BREEAM tracking in 2018, 
Whitbread has delivered 127 new hotels, 
with 78% of them achieving a BREEAM 
rating. In Germany, all 14 new hotels built 
so far have achieved or are pending 
sustainable certification.
In 2025/26, we plan to open four new hotels, 
all of which will be low carbon, i.e. powered 
solely by REGO-backed electricity for space 
and water heating. From 2025 onwards all 
new self-built hotels will be low carbon. And 
from 2027, all hotels built on our behalf by 
developers (leases) will also be low carbon. 
Year in review
SUSTAINABILITY CONTINUED
Our Force for Good 
programme is focused 
on four strategic levers: 
decarbonisation, 
resource use, social 
mobility and economic 
contribution. These issues 
are the most material to 
Whitbread and, given 
our operating model, 
we are able to make 
a difference. 
This year has been one of significant 
transformation at Whitbread. As part of 
AGP, we are divesting some of our lower-
performing restaurants while converting 
more than 100 others into higher-returning 
hotel rooms. 
We have also switched to a new national 
waste partner and announced a future 
change to a wholesale food procurement 
and logistics model. 
As we have made these changes, the 
alignment of our Force for Good programme 
with our core business strategy has allowed 
us to integrate sustainability into each initiative.
Scope 1 and 2 intensity reduction, 
tonnes of carbon/m2
2021/22
2022/23
2023/24
2024/25
0.025
0.025
0.023
0.021
Resource use
We are realising environmental and 
commercial benefits from using less water. 
By rolling out more lower-flow showerheads 
and taps, and through active leak detection 
and fix, we heat less water which lowers our 
costs and the carbon emissions from our 
gas boilers, whilst preserving the quality 
of our guest experience. 
Although the operational changes with 
our new waste partner and new wholesale 
provider will not take effect until later 
in 2025, we have been busy laying the 
foundations for sustainable partnerships 
that align with our waste targets and supply 
chain decarbonisation goals. Our new partners 
have strategies that align with our sustainability 
targets and will provide us with more data 
and insight, which are critical to support 
the implementation of effective 
sustainability strategies.
Our focus on reducing waste and using our 
resources more efficiently presents us with 
opportunities to reduce emissions, mitigate 
other environmental impacts and deliver 
cost savings that demonstrate the business 
case for sustainability. 
Our cross-functional working group to 
reduce food waste is driving initiatives 
that will improve the way we buy, distribute, 
store and prepare food. We are trialling an 
AI technology that analyses the food that 
we put in our bins, providing insight for 
our teams to look at changes to menu 
design and portion sizes to minimise waste. 
We have also launched a staff engagement 
campaign on segregation and reduction that 
should reduce our overall waste and increase 
efficiencies across our hotels and restaurants. 
Decarbonisation
In November, the Board approved our 
fully costed operational decarbonisation 
programme, enabling us to continue to 
reduce Scope 1 emissions from our estate in 
the most economically viable manner. With 
more than 1,500 rooms powered entirely by 
electricity backed by Renewable Energy 
Guarantees of Origin (REGO) and no gas 
connections or liquid petroleum gas (LPG), 
we offer the most low-carbon hotel rooms 
in the UK and Ireland. REGO certifies that 
the equivalent number of units of electricity 
purchased have been generated from 
renewable sources such as wind or solar.
This was achieved by replacing old gas 
boilers with air-source heat pumps at our 
hotels, electrifying our kitchens and installing 
water-efficient showerheads and taps. These 
initiatives drive immediate reductions in our 
carbon footprint and operational costs, as 
well as enhancing the value of our assets.
The vast majority of the new extension 
rooms from AGP will also be low carbon. 
This work drives our progress towards our 
zero operational carbon emissions target 
by 2040.
Our Property team has been focusing on 
designing energy-efficient hotels and 
re-using existing structures where possible 
to minimise the emissions associated with 
embodied carbon and construction waste. 
For example, in Cambridge city centre, we 
opened a 125-room hotel that largely 
preserved the exterior structure of the 
unused office space. 
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Whitbread PLC Annual Report and Accounts 2024/25
while the Premier Inn York Layerthorpe team 
spent more than 200 hours restoring and 
maintaining areas of the local nature reserve. 
We are proud to have embarked on our third 
commitment with Great Ormond Street 
Hospital Children’s Charity (GOSH), aiming 
to raise £20m for the Children’s Cancer Centre 
through individual and team sponsored 
activities and guest donations. This 
transformative facility will feature three clinical 
wards and one patient carer lounge, with 
completion planned for spring/summer 2028.
In Germany, we support CHILDREN, which 
provides opportunities for disadvantaged 
young people to engage in activities like 
cooking, eating healthy meals and 
participating in experiences that develop 
important life skills. 
In Ireland, we partner with the Children’s 
Health Foundation which provides essential 
medical equipment and offers rehabilitation 
support to children with chronic pain.
I am looking forward, in the year ahead, 
to realise the enormous potential and 
opportunities that Force for Good will unlock. 
Whitbread’s employees 
skydiving for GOSH
Recent graduates from Hereward College, 
gaining permanent employment at Premier Inn hotels
We remain committed to being an inclusive 
business and continue to strengthen our 
approach to diversity and inclusion through 
an ongoing programme designed to equip 
our teams with knowledge and confidence. 
This includes a mix of mandatory training 
and a dedicated D&I hub, offering accessible 
learning resources for everyone. We celebrate 
key cultural and awareness events throughout 
the year and champion minority voices 
through our support of employee networks 
and forums.
Our training and development opportunities 
begin from day one, with a structured, 
role-specific induction that ensures new 
team members feel welcomed and prepared 
to deliver great service. As their careers 
progress, team members can access further 
training to expand their responsibilities, 
unlock higher pay, or take part in one of 
our formal development pathways into 
management or leadership roles. We also 
offer apprenticeships at every level, with 
over 750 apprentices currently in training.
We’re particularly proud of our partnerships 
that support young people facing barriers to 
employment, helping them into meaningful 
jobs and long-term careers. This includes our 
work with Barnardo’s and specialist colleges 
such as Derwen and Hereward.
 For more on the opportunities we create, 
see pages 55–57. 
Economic contribution
The energy and enthusiasm of our teams 
continue to shine as they raise funds for our 
charity partners and seek innovative ways 
to contribute to the communities we serve. 
With every new hotel open, our teams 
volunteer their time to local initiatives. For 
example, the Premier Inn Torquay Harbour 
team helped to rehouse giraffes in the zoo, 
Our long-term vision will build resilience 
into our organisation, helping us to attract 
and retain great team members, mitigate 
risk, maintain stability and quality across 
our supply chain and drive efficiencies in 
our operating model. 
Sustainability is more than just a goal – 
it is a key value driver for our future. 
It is increasingly important, particularly to 
our business bookers and younger leisure 
customers. Among our employees, 90% in 
the Support Centre and 81% in Operations 
believe it is essential that Whitbread is a 
Force for Good. With stricter regulations 
on building efficiency, nutrition and waste, 
alongside growing stakeholder focus on 
our decarbonisation strategy and employee 
relations, we are fully committed to the 
success of our sustainability programme.
Clare Thomas
General Counsel
30 April 2025
Read more about 
our charity work in 
our ESG Report
www.whitbread.co.uk/
Social mobility
The people-focused aspects of our Force 
for Good programme are fundamental to our 
success, with a strong emphasis on diversity 
and inclusion, training and development and 
employee wellbeing. As one of the most 
socially inclusive industries, hospitality 
provides opportunities for people from all 
walks of life. At Whitbread, we create jobs 
in hundreds of local communities, helping 
individuals build skills and grow careers 
without limits.
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Understanding 
and responding 
to
RISK MANAGEMENT
Risk management reporting and escalation
Board
Accountable for strategic risk management, including the assessment 
of risk appetite, and ensuring a sound system of internal control and 
risk management is in place.
 Read more on pages 98 to 102
Executive 
Committee
Review, challenge and 
approval of Group risks.
 Read more on page 103
Risk Working 
Group
Identify and 
evaluate new risks, 
monitor risk 
interdependencies 
and report key risks 
to the Executive 
Committee.
Audit 
Committee
Oversight and 
challenge of the 
effectiveness of risk 
management and 
mitigating controls.
 Read more on pages 
108 to 113
Internal
Audit 
Co-ordination
and analysis.
 Read more on page 110
Governance, strategy, oversight and communications
Risk management framework
“Our risk management strategy 
enables us to proactively 
pinpoint and assess potential 
risks, and implement effective 
and pragmatic mitigations 
that align with our established 
risk appetite.”
Hemant Patel
Chief Financial Officer 
Risk
Risk
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An effective and robust risk 
management process is integral 
to achieving our strategic 
priorities. Our success is 
underpinned by our ability to 
identify, manage and mitigate 
risk within our business.
We can never fully avoid or eliminate risk, 
which arises naturally from operational and 
strategic decisions taken. Instead, we must 
actively manage and harness risk as far 
as is practical, whilst pursuing our 
business objectives. 
The Board has ultimate responsibility for 
risk management throughout the business 
and determines the nature and extent of 
the risks we are willing to take. Certain 
responsibilities, including overseeing the 
systems of risk management and internal 
control, have been delegated by the Board 
to the Audit Committee, which completes 
an annual review of the effectiveness of 
these processes. Our functional areas 
regularly review both operational and 
strategic risks relevant to the achievement 
of their respective goals, reporting these 
to the Executive Committee and allowing 
effective risk management throughout 
the business.
A robust, top-down risk assessment is 
completed bi-annually to capture Board 
and Executive Committee views on the 
principal risks facing the business and our 
related risk appetite. This enables us to 
keep up to date with changes in our risk 
profile and adapt as necessary. Actions 
required to manage these risks are monitored 
and reviewed on a regular basis. 
Risk identification
Our risk management process continues 
to develop with efficient and effective 
processes embedded across the business. 
Our functional risk owners identify 
functional level risks, which are monitored 
and actively mitigated as required. This 
ensures that we are able to proactively 
identify and evaluate risks, which may 
affect our ability to achieve our strategic 
objectives, and implement practical and 
pragmatic mitigations to reduce these 
to an acceptable level.
Risks are often highly interdependent, 
meaning changes to one risk can affect 
multiple existing risks or result in new risks 
being created. Our Risk Working Group 
(RWG) is a collaborative forum, which 
includes organisation-wide representation 
across functions, allowing us to utilise 
insights from senior leaders to monitor 
these interdependencies effectively and 
identify associated new risks. The RWG 
reports directly to the Executive and 
Audit Committees on risk management 
across Whitbread.
All principal risks are assigned to a member 
of the Executive Committee and this, 
combined with our robust three lines of 
defence model, helps to reinforce a culture 
of accountability throughout the business. 
Internal Audit constructs a risk-based audit 
plan, aligned to the principal risk register, 
to provide independent assurance over 
our highest risk activities.
Risk appetite
Risk appetite is defined as the level of 
risk we are willing to accept in pursuit 
of our strategic priorities. The level of risk 
acceptable for principal and emerging 
risks is assessed on an annual basis by the 
Executive Committee and Board members, 
who define their risk appetite against key 
indicators including potential impact of risk, 
likelihood of risk and ability to reduce risk 
through mitigation. This ensures alignment 
between our view of acceptable risk 
exposure and the strategic priorities 
of the business. 
The Executive Committee communicates 
the appetite for risk, to embed this within 
our ways of working. Risk appetite is 
considered when making strategic or 
operational decisions regarding new 
opportunities for the business.
Emerging risks
Emerging risks, while not immediate, 
have the potential to impact our business 
significantly over time. These risks may be 
new or evolving, making them difficult to 
quantify. The rapid pace of change and 
uncertainty in areas such as technology, 
legislation, and geopolitics, underscores the 
importance of proactive risk management. 
To identify emerging risks early, we review 
industry trends, professional insights and 
peer networks annually, through our risk 
management framework. 
We have identified several emerging 
risks, such as:
•	 the influence of shifting geopolitical 
alignments and how changes in 
the way in which countries work 
together is affecting the balance 
of power around the world which 
is creating a more complex and 
dynamic international landscape; 
•	 the rapid pace of technological and 
digital advancements and our ability to 
respond effectively to seize opportunities; 
•	 the potential importance of recycling 
of assets for new capital opportunities 
within our financial framework during 
uncertain property market conditions 
and changing regulatory requirements 
for property-related structures; and 
•	 challenges or investments required in 
our operating model to ensure long-term 
efficiency savings to create a robust 
platform for growth.
These risks are assessed on an ongoing 
basis to identify both the direct and indirect 
impact to our strategic objectives and 
operations at the earliest possibility.
We recognise that, whilst rare, there is the 
risk of so called ‘black swan’ catastrophic 
events, both natural and man-made, which 
could have a significant adverse impact on 
our business and operations. The unpredictable 
nature of these events emphasises the 
importance of resilience and adaptability 
in our risk management strategies and 
incident management processes to enable 
timely and effective responses.
Updated risks
Internal and external factors, as well as 
continued uncertainty of key drivers, mean 
the nuances in the detail of our risks are 
constantly changing. Risk descriptions 
are periodically reviewed and updated to 
ensure they remain an accurate reflection 
of the risks faced by the business.
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PRINCIPAL RISKS AND UNCERTAINTIES
Principal risks
Movement vs prior year
 Lower
 Higher
 Level
Risk
Key mitigations
Uncertain economic outlook
Uncertain UK and Germany economic outlook due to broader 
macroeconomic trends, geopolitical volatility and local political 
instability. This uncertainty may affect consumer confidence; 
reduce domestic and international travel and ultimately weaken 
hotel market demand. Additionally, persistent structural inflation 
may impact our cost base across wages, utilities, food costs and 
construction materials compounded by supply chain disruption 
and potential increases in duties and tariffs on imports. Whilst 
higher interest rates impact the cost of borrowing, they also 
affect property valuations, our ability to fund growth and are a 
strain on balance sheet strength. Overall resulting in reduced 
cash flows.
•	 We currently have a strong balance sheet, with substantial liquidity and 
a large freehold property base, giving us the option to raise additional funds 
by entering into sale and leaseback agreements, if required.
•	 We continue to make good progress with our efficiency programme and rolling 
utilities hedging, to offset inflationary and demand-led pressures, and maintain 
rigorous discipline over our capital spend and costs.
•	 We continue to execute our strong commercial strategy, designed to increase 
market share and financial returns through execution of several commercial initiatives.
•	 Our rigorous business planning process considers many scenarios and 
appropriate responses, always seeking to drive increased returns and create 
value for shareholders whilst continuing to manage risk.
Strategic priorities
Risk appetite
N/A 
Movement vs prior year
Slight decrease in risk driven 
by lower inflation across some 
key costs
Cyber and data security
Businesses are subject to continuously evolving methods of 
cyber-attack. Data breaches or operational disruption caused 
by malware, such as ransomware, can result in a loss of revenue, 
brand trust, regulatory fines and have an adverse impact on the 
Group’s share price.
•	 We have a specialist team and mature information security management in 
place with a wide range of proactive and reactive security controls including 
up-to-date antivirus software across the estate, network and system 
monitoring, and regular penetration testing to identify vulnerabilities.
•	 All IT change and engineering has information security built in by design.
•	 A continuous security improvement programme is in place, with regular internal 
and external independent reviews of the control effectiveness and maturity.
•	 Our mature risk process and proactive threat modelling and monitoring allow 
us to identify and address threats at the earliest opportunity.
•	 We have solid compliance foundations across all countries for data protection 
and effective collaboration between the Information Security and Data 
Protection teams exists to minimise risks and ensure compliance with GDPR.
Strategic priorities
Risk appetite
Cautious
Movement vs prior year
 See pages 16 to 19
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth
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Movement vs prior year
 Lower
 Higher
 Level
 See pages 16 to 19
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth
Risk
Key mitigations
Strategic business change 
and interdependencies
The risk that we are unable to deliver major transformational 
programmes on time and realise benefits, due to the high volume 
of change. This may disrupt core business processes and 
operational efficiency, potentially affecting guest experiences. 
This risk particularly refers to organisational restructuring, estate 
optimisation, execution of our Accelerating Growth Plan, people-related 
technology, upgrading and securing our systems and networks 
across the estate, supply chain transformation, outsourced guest 
contact points and other commercial optimisation initiatives. 
Additionally, embedding new ways of working, having successfully 
delivered our new reservation technology, presents further challenges. 
This risk remains elevated due to cross-programme dependencies, 
the scale and pace of organisational change, extensive operational 
impacts and the significant associated investment in technology.
•	 To help ensure successful delivery of our change projects, we have enhanced 
internal project delivery expertise with a dedicated strategic project 
management office (PMO) function, supported by a robust assurance 
management framework.
•	 This framework is coupled with regular reporting, cross-functional forums 
and monthly reporting to the Executive Committee.
•	 Our mature and independent programme assurance plan ensures aligned 
assurance utilising subject matter experts to provide external insight. 
•	 We engage with various change experts and strategic partners to gain 
knowledge, challenge and insights.
Strategic priorities
Risk appetite
Balanced 
Movement vs prior year
Prolonged strategic change to the food 
and beverage proposition in restaurants 
There is a risk that continued uncertainty for our guests and 
teams, along with proposition changes may damage brand 
perception, operational excellence and the demand to eat in our 
restaurants, causing us to lose share to other local branded 
restaurants. Whilst some impacted properties continue to be 
marketed for sale, this risk continues to be high. Restaurants are 
also being impacted by current operational challenges in a highly 
competitive market with sector driven inflationary pressures and 
recent people-related legislation costs. 
Overall this risk could drive a prolonged and increased focus on 
restaurants by the business to adequately provide a solution that 
satisfies any investment to remain relevant as a branded offer. 
•	 We have appointed a new Managing Director of the Group’s branded 
restaurant business and continue to implement our Accelerating Growth Plan 
aligning to our strategic objectives.
•	 New menus and propositions have been launched, including revenue opportunities 
focusing on specific trading times throughout the day, premiumisation and 
improvement of the guest experience by integrating ground floor spaces inside 
our hotels.
•	 We harness better buying with supply chain and procurement targets.
•	 We are always considering how best to serve our customers with extensive 
market research and customer feedback.
•	 Our periodic rejuvenation of our brands and their associated marketing 
ensures we optimise spend. This includes specific brand-led initiatives and 
a focus on key events throughout the year.
Strategic priorities
Risk appetite
Open 
Movement vs prior year
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Risk
Key mitigations
Brand strength and customer demand 
Demand for our products and services can be impacted by a 
number of factors including changes in customer behaviour, 
brand perception and competitor activity. The Group’s brands 
need to remain relevant in order to compete effectively with new 
and existing sector operators and also to combat any potential 
threats from digital disruptors such as online travel agents. The 
importance of brand relevance can increase during periods of 
market weakness or if more challenging economic conditions 
prompt consumers to become more focused on price and value, 
at the same time competitor activity can become more 
aggressive and disruptive. Given the prominence of the Premier 
Inn brand, negative media coverage could have an adverse 
reputational impact and influence consumer behaviour and 
booking volumes. The combined impact of these factors may 
present a risk to market share, potential returns and cash flow.
•	 We perform extensive top line scenario modelling, fed by regular competitor 
and market analysis, allowing us to assess the impact of various structural shifts 
on the business and enabling us to make informed decisions going forward.
•	 Our Customer & Trading Committees track metrics including Brand Index, 
net promoter score, and customer satisfaction and feedback to supplement 
all decision-making.
•	 We continue to focus on market share trading initiatives and perform in-depth 
reviews into the impacts of key competitors to our business.
•	 There is an established Commercial and Customer Plan with ongoing 
development and investment in customer proposition to maintain quality 
and reflect demands of different segments.
•	 We perform proactive public relations activities including monitoring of all 
media and prompt responses to any significant negative coverage that might 
have a bearing on our reputation or our commercial activities.
Strategic priorities
 
Risk appetite
Cautious
Movement vs prior year
Increase in risk due to highly 
competitive market and 
softening customer demand
Extended stagnation of the UK and Germany 
property market slows growth
The stagnation in both the UK and German markets continues 
for longer than expected and impacts our ability to maintain our 
rooms pipeline, putting pressure on our returns and growth in 
subsequent years.
This is driven by several factors including the slowdown in 
developer-led opportunities due to weak sentiment and possible 
fall in the value of land, construction inflation, increased cost of 
debt and investment yields. 
Whitbread could potentially take on a risk premium to acquire 
sites by assuming a future value from sale and leaseback 
arrangements, which is not realised thereby impacting returns.
We also note that opportunities may become available whilst 
there is less competition to buy land and to build out, or 
developers may look to release properties in the short term.
•	 We have a strong balance sheet that we can use to access a wide variety 
of different property-related opportunities.
•	 Our strong financial covenants make us attractive to investment funds 
as a preferred hotel tenant.
•	 We have a robust capital investment framework with updated analysis 
including yield ranges (+/-50bps), coupled with an experienced and 
well‑networked Property team to support decisions.
•	 We perform continual monitoring of the market with sale and leaseback 
yields tested regularly.
•	 Our committed pipeline remains solid with 7,192 rooms in the UK, excluding 
AGP extension rooms and 7,265 rooms in Germany. 
Strategic priorities
Risk appetite
Balanced 
Movement vs prior year
Slight decrease in risk 
reflecting the gradual return 
of developers to the UK 
market and a more favourable 
property investment market
PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED
Movement vs prior year
 Lower
 Higher
 Level
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth
 See pages 16 to 19
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Movement vs prior year
 Lower
 Higher
 Level
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth
Risk
Key mitigations
Germany profitable growth
Uncertain German economic outlook, or failure to achieve a 
flexible operating model, may impact our ability to build the 
Premier Inn brand, deliver market growth assumptions and deliver 
our targeted level of return in a timeframe that satisfies shareholder 
and analyst expectations, whilst recognising the significant amount 
of capital now invested. Some counterbalance with increased 
opportunity to acquire sites due to competitor weakness.
•	 We are able to use the deep level of skills and experience used to build the 
UK business, coupled with our strong development team and new leadership 
in country, which is able to perform detailed and ongoing assessments of the 
German market and economic fundamentals at both a micro and macro level.
•	 Focus continues to be on the development of our strong organic and small 
M&A growth pipelines to become the number one hotel brand in Germany.
•	 We reduce capital costs through better buying power and harness efficiencies 
and synergies with the UK business.
•	 A clear commercial plan and operational model driving improved profitability 
along with the continued maturity of the estate and brand.
Strategic priorities
Risk appetite
Open 
Movement vs prior year
Decrease in risk due to 
confidence in profitability 
and returns within expected 
timeframe
Health and safety
Death or serious injury arising from Company negligence or a 
significant failure resulting from food, in particular the risk from 
allergens, fire, terrorism or another significant safety failure. 
This could be due to a failure in safety standards, supply chain 
provenance, responsible sourcing or poor hygiene standards, 
or a direct targeted terrorism attack, all of which could lead to 
adverse publicity, loss of revenue, brand damage and a sudden 
or prolonged downturn in demand in key markets and locations.
•	 The safety of our guests and employees is of paramount importance. NSF, an 
independent company, undertakes unannounced health and safety audits at 
sites covering food, fire, and general health and safety requirements. Compliance 
with these requirements is incentivised as part of site WINcard measures.
•	 We have robust fire safety policies, procedures and training for our team 
members, and work closely with independent fire safety consultants regarding 
fire safety in our hotels.
•	 We have stringent food safety and sourcing policies with robust traceability 
and testing requirements, including the independent audit of key suppliers 
in our supply chain. We invest considerable resources into employee training 
along with allergen information, which is made easily accessible both online 
and at sites.
•	 Regular health and safety updates are provided to the Risk Working Group, 
Executive Committee and Board.
•	 We invest in ongoing site level training to help identify hostile reconnaissance 
activities and to ensure we have an appropriate response should such events 
take place. The executive team also holds crisis management exercises to 
ensure we are prepared for such events.
Strategic priorities
Risk appetite
Cautious 
Movement vs prior year
Increase in risk recognising the 
impact of ongoing operational 
changes
 See pages 16 to 19
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Risk
Key mitigations
Talent attraction and retention
Recruitment and retention remain a challenge due to the 
structural shifts in the labour market, with occasional shortage 
in key roles such as chefs and cost-of-living pressures 
disproportionally affecting the hospitality sector. 
Whilst market conditions are relatively stable, recent planned 
leadership and management changes can create uncertainty, 
knowledge attrition and operational disruption, particularly 
during significant transitions.
Substantial organisational changes driven by strategic business 
programmes could also impact job security perception, affecting 
team engagement, external employer sentiment and Whitbread’s 
ability to attract top diverse talent. These factors may result in 
cost inflation and potential business disruption. 
•	 The success of our business would not be possible without the passion and 
commitment of our teams. Team engagement is fundamental. We monitor 
this closely through our annual engagement survey and invest in ongoing 
development, wellbeing and engagement, along with driving our diversity 
and inclusion strategy.
•	 We have a dedicated Direct Hire Resourcing team, and in addition to 
optimising our model, we continue to enhance our employer brand presence 
with a particular focus on youth.
•	 Team retention is a key component of our WINcard and Annual Incentive 
Scheme, with long-term incentive schemes in place for senior team members.
•	 We have focused reviews of remuneration in key areas each year and 
regularly benchmark our reward packages against the market to ensure 
these remain attractive.
Strategic priorities
Risk appetite
Balanced 
Movement vs prior year
Third-party arrangements and supply chain 
rigour
Whitbread has several key supplier relationships that help ensure 
the efficient delivery of our multi-site and Support Centre 
operations, including IT, food and beverage, distribution, and 
laundry services. Withdrawal of services by one or more of these 
suppliers, provision of services below acceptable standards, lack 
of or failure of information security controls or reputational 
damage as a result of unethical supplier practices could cause 
significant business interruption.
•	 We continually review our preferred supplier partnerships and business 
continuity arrangements. Business continuity plans are in place for critical 
suppliers, whilst enhanced supplier performance monitoring allows proactive 
action when required.
•	 We expect our suppliers’ practices to be in line with our values and standards. 
Suppliers are thoroughly vetted before we enter into any arrangements 
to ensure they are reputable and then monitored through our supplier 
management arrangements.
•	 We have evolved our international sourcing strategy by exploring additional 
capacity in China, while also focusing on local suppliers and utilising stock 
holding capacity in our German warehousing facility.
Strategic priorities
Risk appetite
Balanced 
Movement vs prior year
Increased risk from supplier 
failure due to robustness of 
information security controls 
across third parties and their 
dependencies along with 
continued geopolitical disruptions
PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED
Movement vs prior year
 Lower
 Higher
 Level
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth
 See pages 16 to 19
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Movement vs prior year
 Lower
 Higher
 Level
Strategic priorities
Grow and innovate 
in the UK
Focus on our strengths 
to grow in Germany
Enhance our capabilities to 
support long-term growth
Risk
Key mitigations
Environmental, social and governance (ESG)
As a business we have an impact on and can be impacted by a 
wide variety of environmental issues. A changing regulatory 
landscape and high costs related to decarbonisation may mean 
we are unable to meet our publicly stated carbon targets which 
potentially could result in an increase to our costs through 
carbon taxation and/or reputational damage. 
More regular extreme weather events impacting our hotels, 
causing water shortages, affecting natural resources or 
disrupting our supply chain, may materially affect our ability 
to operate or increase costs. 
Socially unacceptable practices such as unethical sourcing 
issues, e.g. modern slavery or poor working conditions, could 
damage our reputation and reduce customer, supplier and/or 
investor confidence.
In addition, the volume of ESG legislation, including reporting 
requirements to comply with the Corporate Sustainability 
Reporting Directive and the Task Force on Climate-related 
Financial Disclosures, could result in increased cost or complexity 
to deliver or increased potential to incur fines or penalties 
from non-compliance.
•	 Our Force for Good programme and structured sustainability governance 
forums drive our ESG agenda. We set targets and strategies around emissions, 
food procurement and waste, carbon and water reduction, and diversity and 
inclusion ensuring our accountability for positive change.
•	 Our TCFD response helps us to identify and assess key risks, opportunities 
and impacts of climate change to the business.
•	 We champion inclusivity and improving diversity across the organisation with 
our inclusion networks raising awareness, providing education and influencing 
policy within the business, to ensure our teams feel supported and engaged.
•	 We perform regular ethical supplier audits combined with our responsible 
sourcing policies and initiatives ensuring ethical end-to-end buying.
•	 We revise our public Net Zero Transition Plan at least every three years 
as per best practice guidance. Internally, we regularly review progress, 
implementation and our trajectory towards our near-term and long-term 
targets, drawing on our internal expertise, supported by external guidance 
and extensive modelling across all three scope areas.
Strategic priorities
Risk appetite
Balanced 
Movement vs prior year
Increase in risk due to 
increasing volume of 
regulations and timeframes 
to comply or meet targets
 See pages 16 to 19
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VIABILITY STATEMENT
The UK Corporate Governance Code 2018 
requires that the directors have considered 
the viability of the Group over an appropriate 
period of time selected by them. 
The Board acknowledges that, despite the 
performance of the business, there are a 
number of factors that continue to cause 
uncertainty to the Group’s business 
planning, namely; potential fluctuations 
in the global economy and the impact 
on competitor and customer behaviour.
Assessment period: three years
The directors, in making the assessment 
that three years is appropriate, considered 
the current financial and operational 
position of the Group, the Group’s business 
planning cycle and the period over which 
the directors have carried out a robust 
assessment of the principal risks and 
uncertainties facing the Group as outlined 
on pages 64 to 69 of the Annual Report. 
Longer-term prospects
The strategy in action and business model 
sections in the strategic report describe how 
the Board has positioned the Group to take 
advantage of the growth opportunities in the 
markets in which the business operates and 
how the Company is positioned to create 
value for shareholders, over the longer term, 
taking account of the risks described in this 
section of the Annual Report.
Business plan 
(downside assumption)
The Group’s business plan is 
sensitised to include downside 
assumptions to show the expected 
impact of the current uncertain 
economic outlook. The directors 
consider as part of the planning 
cycle process; cash, profit and 
headroom to the Group’s external 
leverage targets.
+ individual principal risks
This stage of the assessment also 
includes consideration of the 
potential impact of climate change 
and associated regulation across 
the viability statement period as well 
as other principal risks occurring 
as individual events, specifically: 
uncertain economic impact, cyber 
and data security, strategic business 
change and interdependencies.
+ combined principal risks
This stage of the assessment considers 
the impact if a combination of the 
principal risks (noted before) were 
to occur together across the viability 
statement period. 
The directors believe it is reasonable to expect that 
the Group would have access to further financing 
and/or the ability to agree covenant amendments, 
assuming debt levels are maintained at an acceptable 	
ratio to the Group’s EBITDA.
Based upon this assessment, the directors confirm that they have reasonable expectation that the Group will 
be able to continue in operation and meet its liabilities as they fall due over the three-year assessment period.
Mitigating actions
As noted within the assessment of 
viability, management would consider 
mitigating actions such as making use 
of its strong balance sheet to raise 
funding, implementing a remeasured 
property expansion plan, and 
establishing a stricter control 
framework for spending. 
The combination of compelling structural 
opportunities and the advantages of our unique 
operating model should enable the business to 
outperform in the UK as well as take market share 
and capitalise on the material growth opportunity 
in Germany. The strong fundamentals outlined above, 
combined with the appropriate capital structure, 
should continue to drive long-term value.
Assessment of viability
Assessment of prospects
Long-term viability statement
Outcome
This shows the Group has sufficient 
headroom within its existing facilities 
and planned activities to continue 
to operate over the period of the 
viability statement, operating within 
its existing facilities.
Outcome
The impact on the Group’s financial 
position and the viability statement 
would not result in a requirement 
for further facilities; however, the 
Group may look to implement 
mitigating actions or make use 
of its revolving credit facility to 
maintain growth plans.
Outcome
The impact on the Group’s financial 
position and the viability statement 
would result in greater use of its 
committed facilities, but does anticipate 
the need to secure additional facilities. 
As above, the Group may look to 
implement mitigating actions or make 
use of its revolving credit facility to 
maintain growth plans.
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NON-FINANCIAL AND SUSTAINABILITY INFORMATION STATEMENT
As the UK’s largest hotel company, we have a responsibility 
to focus and lead on our most important people, social and 
environmental issues, which is why one of our Force for Good 
commitments is to ensure we always do business in the right way. 
We aim to comply with the new non-financial reporting requirements contained in sections 
414CA and 414CB of the Companies Act 2006. The below table, and the information it 
refers to, is intended to help stakeholders understand our position on these key non‑financial 
matters. Our due diligence process is that each policy and standard is reviewed annually by 
the responsible party and updated accordingly to ensure it reflects up-to-date and accurate 
information. Further information on the various policies mentioned below and throughout 
the report can be found on our website at www.whitbread.co.uk/governance/reports-policies. 
More details on our Customer Privacy Policy is available on the Premier Inn website and the 
websites of our restaurant brands.
Reporting requirement
Policies and standards which govern our approach
See for additional information
Anti-corruption 
and anti-bribery
•	 Anti-bribery policy 
•	 Code of conduct
•	 Corporate governance, page 97
Employees
•	 Gender and ethnicity pay gap report
•	 Health and safety policy – statement 
of intent
•	 Speaking out policy
•	 Diversity and inclusion report
•	 Board leadership and Company purpose, 
page 96
•	 Force for Good, pages 58 to 61
•	 Section 172 statement on page 44
Corporate 
social 
responsibility
Sustainability reporting
•	 2023/24 Environmental, social and 
governance report
•	 TCFD reporting
•	 Climate-related Financial Disclosure (CFD)
•	 SASB reporting
Environmental Policies
•	 Premier Inn environment policy
•	 Restaurants environment policy
•	 Responsible sourcing – timber policy
•	 Whitbread responsible sourcing – 
packing policy
•	 Whitbread responsible sourcing 
policy 2024
Responsible Sourcing Policy
•	 Responsible sourcing – soy policy
•	 Responsible sourcing – cotton policy
•	 Responsible sourcing – cocoa policy
•	 Responsible sourcing – sugar policy
•	 Responsible sourcing – palm oil policy
Animal welfare
•	 Animal welfare policy
•	 Animal welfare KPIs
•	 Force for Good, pages 58 to 61
•	 Read the full reports on our website, 
www.whitbread.co.uk
Human rights
•	 Human rights policy
•	 Workplace adjustment policy
•	 Diversity and inclusion policy
•	 Human trafficking positioning 
statement
•	 Modern slavery statement
•	 Whitbread PLC Board 
diversity policy 2024
•	 Force for Good, pages 58 to 61
Privacy
•	 Customer privacy policy
Social matters
•	 Gender pay gap report
•	 Responsible sourcing policy
•	 Diversity and inclusion statement
•	 Force for Good, pages 58 to 61
•	 Diversity and inclusion commitments, 
page 54
Description of principal risks and impact on business activity
•	 Principal risks and uncertainties, pages 64 to 69
Description of the business model
•	 Business model, pages 4 and 5
Non-financial performance indicators
•	 Our strategic framework, pages 17 and 19
Diversity and 
inclusion
As part of our Diversity and inclusion commitments, we are undertaking regular reviews of our policies across Whitbread to ensure they are inclusive, particularly 
of under-represented groups. For further information, see page 54.
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CLIMATE-RELATED FINANCIAL DISCLOSURES
to a changing climate
As climate change becomes 
increasingly evident in our daily 
lives and its effects are visible 
worldwide, our sustainability 
programme is focused on 
reducing our environmental 
impact and in parallel enhancing 
our business resilience by 
identifying and managing key 
risks, issues and opportunities.
The following pages provide an overview of our 
climate‑related risks and opportunities, and contain 
our responses to the 11 TCFD disclosures, as well as the 
Companies Act 2006 requirements (s414CA and CB).
Responding
Responding
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Disclosure
Where we cover this disclosure
Pages
Alignment with 
CFD or Companies 
Act requirements
Governance: Disclose the organisation’s governance around climate-related risks and opportunities.
Describe the Board’s oversight of 
climate-related risks and opportunities. 
The ‘embedding climate change into our governance structure’ section describes the Board’s 
oversight of climate-related issues, including the frequency by which the Board and other 
forums meet to discuss these issues, and how it considers, implements and monitors progress 
against goals and targets. 
 See pages 85
(a)
Describe management’s role in 
assessing and managing climate‑related 
risks and opportunities. 
The ‘embedding climate change into our governance structure’ and ‘risk management’ 
sections describe management’s role in the assessment and management of climate-related 
issues, including: assignment of climate-related responsibilities; the associated organisational 
structure(s); processes by which management is informed about climate-related issues; and 
how management monitors climate-related issues.
 See pages 85 and 88
Strategy: Disclose the actual and potential impacts of climate-related risks and opportunities on the organisation’s businesses, strategy, and financial planning 
where such information is material. 
Describe the climate-related risks 
and opportunities the organisation 
has identified over the short, medium 
and long term.
The ‘principal climate-related risks and opportunities’ section sets out what we consider to be 
the relevant short, medium and long-term risks and opportunities, together with a description 
of the specific climate-related issues potentially arising and their associated potential financial 
impacts on our business. The processes used to determine which risks and opportunities 
could have a material financial impact on our business are set out in the ‘our approach to 
climate risk’ section. 
 See pages 78–83 
and 75–77
(d), (e), (f)
Describe the impact of climate-related 
risks and opportunities on the 
organisation’s businesses, strategy 
and financial planning.
Within the ‘testing the resilience of our strategies’ section, we describe how climate-related 
issues serve as an input to our financial planning process. Within the ‘our approach to climate 
risk’ section, we describe the time period(s) used and how these risks and opportunities are 
prioritised. Climate-related scenarios were used to inform the strategy and financial planning 
which have also been described in this section. 
 See pages 84 
and 75–77
Describe the resilience of the 
organisation’s strategy, taking 
into consideration different 
climate‑related scenarios, 
including a 2°C or lower scenario.
Within the ‘testing the resilience of our strategies’ section, we describe how climate-related 
issues serve as an input to our financial planning process. Within the ‘our approach to climate 
risk’ section, we describe the time period(s) used and how these risks and opportunities 
are prioritised.
 See pages 84 
and 75–77
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CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Disclosure
Where we cover this disclosure
Pages
Alignment with 
CFD or Companies 
Act requirements
Risk management: Disclose how the organisation identifies, assesses and manages 
climate-related risks. 
Describe the organisation’s 
processes for identifying 
and assessing 
climate‑related risks. 
In the section on ‘risk management’, we describe 
our processes for identifying and assessing 
climate-related risks, including how we determine 
the relative significance of climate-related risks. 
 See 
page 
88
(b), (c), (d)
Describe the organisation’s 
process for managing 
climate-related risks. 
In the ‘risk management’ section, we describe 
our processes for managing climate-related 
risks, including how we make decisions to 
mitigate, transfer, accept or control those risks. 
 See 
page 
88
Describe how processes for 
identifying, assessing and 
managing climate-related 
risks are integrated into 
the organisation’s overall 
risk management. 
In the ‘risk management’ section, we set out 
how our processes for identifying, assessing and 
managing climate-related risks are integrated 
into our overall risk management. 
 See 
page 
88
Metrics and targets: Disclose the metrics and targets used to assess and manage relevant 
climate-related risks and opportunities where such information is material. 
Disclose the metrics 
used by the organisation to 
assess climate-related risks 
and opportunities in line 
with its strategy and risk 
management process. 
Within the ‘principal climate-related risks and 
opportunities’ section we disclose the metrics 
relevant to each of the four thematic areas. The 
progress against these metrics can be found in 
the ‘sustainability’ section of this Annual Report. 
 See 
pages 
78–83
(g), (h)
Disclose Scope 1, Scope 2, 
and, if appropriate, Scope 3 
greenhouse gas (GHG) 
emissions, and the 
related risks. 
Within the section on ‘principal climate-related 
risks and opportunities’ we describe how our 
decarbonisation poses both risks and 
opportunities, and disclose the potential impact 
on the business. Within the ‘sustainability’ 
section of this Annual Report, we update on 
progress this year against our Scope 1, Scope 2 
and Scope 3 GHG emissions.
 See 
pages 
78–83 
and 59
Describe the targets used by 
the organisation to manage 
climate-related risks and 
opportunities, and 
performance against targets. 
Within, the ‘principal climate-related risks and 
opportunities’ section, we describe our key 
climate-related targets, in line with anticipated 
regulatory requirements, market constraints 
and/or other goals. 
 See 
pages 
78–83
Whitbread PLC has complied with the requirements of LR 9.8.6(8)R 
by including climate-related financial disclosures consistent with 
the TCFD recommendations and recommended disclosures. We 
disclose the work we have undertaken to analyse the relevant 
climate scenarios against each risk with the data available to us, 
including the financial quantification of the potential impacts of 
climate change under different climate scenarios. This is with the 
exception of one thematic area, relating to customer demand, 
where we have found that much of the data we rely on contains a 
wide range of assumptions and consequent uncertainties. While we 
continue to evolve our approach to the quantification of these risks, 
we look forward to the development of market regulatory frameworks 
that will establish more comprehensive datasets that, alongside 
improvements in our own data and understanding, will help 
improve our assessment of the resilience of our business under 
each climate scenario. 
The climate-related financial disclosures made by Whitbread PLC 
comply with the requirements of the Companies Act 2006 as 
amended by the Companies (Strategic Report) (Climate-related 
Financial Disclosure) Regulations 2022. 
Basis of preparation
This report and the information contained within it are prepared 
on the following basis: 
This Annual Report contains, in addition to financial information, 
non-financial information (NFI), including environmental, social 
and governance-related metrics, statements, goals, commitments 
and opinions. NFI can be found throughout the report but mostly 
in the Force for Good section. NFI is prepared following various 
external and internal frameworks, reporting guidelines and 
measurement, collection and verification methods and practices, 
which are materially different from those applicable to financial 
information and are in many cases emerging and evolving. NFI is 
based on various materiality thresholds, estimates, assumptions, 
judgements, and underlying data derived internally and from third 
parties. NFI is thus subject to significant measurement uncertainties, 
may not be comparable to NFI of other companies or over time 
or across periods and its inclusion is not meant to imply that the 
information is for any particular purpose or that it is material to 
us under mandatory reporting standards. NFI is for informational 
purposes only, without any liability being accepted in connection 
with it except where such liability cannot be limited under 
overriding provisions of applicable law.
Responding to a changing climate continued
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Our approach to climate risk 
Why climate change matters 
to Whitbread
While the transition to a lower-carbon 
economy can present risks, it can also 
create opportunities for those organisations 
that focus on climate change mitigation and 
adaptation solutions. Our approach to 
responsible business, integrating sustainability 
throughout our business strategy and ensuring 
that this is embedded across all functions 
and teams, not only helps to minimise our 
impacts on the world’s climate but also 
reduces our vulnerability to climate-related 
risks. We have stretching SBTi-validated 
targets, including Forest, Land and Agriculture 
(FLAG) emissions targets currently under 
validation. We also have our published Net 
Zero Transition Plan with its ambitious 
commitments to build all future hotels without 
gas connections, and our programme to 
replace gas boilers in existing hotels with 
solutions powered by renewable energy, 
prioritising sites with ageing boilers or 
running on liquid petroleum gas (LPG) due 
to its higher emissions and cost. This puts 
Whitbread in a strong position to minimise 
the impacts of climate change and take 
advantage of the opportunities available.
Timeframes
Whitbread’s standard risk 
management framework requires that 
appropriate timeframes are applied, 
although the overarching guidance is 
to consider risks in the context of the 
Five-Year business plan (see pages 
14–15). Given that climate-related risks 
are likely to materialise over a longer 
period, Whitbread has considered risk 
review timelines alongside strategy 
review timelines and has categorised 
short, medium and long term to mean 
the following timeframes: 
Short:
0–1
years (aligned to our 
budget cycle)
Medium:
1–5
years (aligned to our 
Five-Year Plan)
Long:
5–15
years (aligned to our 2040 
Scope 1 and 2 reduction targets)
Transition risks:
•	 Policy, regulatory and legal changes.
•	 Technology shifts.
•	 Changing market demand.
Typically managed by: 
•	 Sustainability team monitors 
legislative landscape and 
emerging trends and advises the 
Executive Committee and Board. 
•	 Proposition, Brand and Property 
teams manage our response. 
•	 Supply Chain, Operations and 
other departments implement 
requisite changes.
Physical risks:
•	 Acute: event driven, e.g. 
extreme weather or flood risk.
•	 Chronic: longer-term shifts in 
climate patterns, e.g. sustained 
higher temperatures.
Typically managed by: 
•	 Safety and Security team and 
Repairs and Maintenance team 
manage this with support from 
Operations. 
•	 Network Planning and Property 
and Construction team future 
proof our estate.
•	 Supply Chain and Procurement 
manage the impact on global 
supply chains.
We classify climate risks into two types: 
This year, we are delighted that for the first time we are able to publish the results of 
the financial quantification of these risks and opportunities. Given the tight interlinkages 
between many risks and opportunities, associated risks and opportunities have been 
considered together for quantification, allowing us to present a quantified result for 
each climate-related thematic area.
Having followed a specific approach for climate risk over the previous three reporting 
cycles, we feel that our understanding of climate risk is now sufficiently mature and, as 
such, our approach to risk identification and management is fully embedded within our 
Company risk management framework. 
 See page 63 for more details on how we manage risks
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CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
How we assess the future 
potential impacts of 
climate change
Given the uncertain nature of climate 
change and the potential warming 
trajectories, which are highly dependent 
on the global community’s actions over 
the coming years, scenario analysis is a 
critical tool to understand how climate 
change could affect our business. It is 
key to ensuring our disclosures are as 
comprehensive as possible and supports 
financial planning under different climate 
futures. This assessment allows us to derive 
a probability-based projection of the position 
that Whitbread would be in at or around 
2050, or, where related to transition risks, 
along the way to 2050 where costs are incurred.
We analysed each identified risk using 
three reference scenarios: 1.5oC, 2oC and 
4oC increase by 2100. These scenarios were 
selected in line with the TCFD guidance to 
include a range of scenarios, including at 
least one that results in 2oC or less of 
warming. The different scenarios present 
a variety of exposure levels to physical and 
transition risks over different timescales 
with sufficient granularity to effectively 
stress test strategy. They are also aligned 
to the reference scenarios used by the Bank 
of England in its analysis of the resilience 
of the financial system and are applicable 
in a business context, presenting a plausible 
range of possible trajectories. 
Our approach to climate risk continued
Overview
Urgent global policy response 
delivering net zero emissions by 
2050 and in line with Paris 
Agreement ambition.
Assumptions
Rapid shifts in energy generation, 
consumer behaviours and 
technological innovation.
Impact
Physical risk increases are limited 
but transition risks are high.
Overview
Implementation of stated climate 
policies and commitments without 
further action beyond this.
Assumptions
Global and national institutions 
work towards but make slow 
progress in achieving UN 
Sustainable Development Goals.
Impact
Medium levels of physical and 
transition risks in the short term, with 
increasing physical risks over time. 
Overview
No further global policy action is 
taken on climate change, and even 
current obligations are not met.
Assumptions
Emissions continue to grow. Severe 
and frequent extreme weather.

Impact
Physical risks grow significantly 
over time, but transition risks 
are low.
Scenario A: 
1.5°C by 2100
Scenario B: 
2°C by 2100
Scenario C: 
4°C by 2100
Climate scenario parameters
This year, we used outputs from an Integrated 
Assessment Model (IAM) scenario analysis 
tool to underpin our quantification, which 
comprises a Computable General Equilibrium 
(CGE) model, an energy transition model, 
and an earth systems model. The IAM develops 
scenarios based on constraining emissions 
associated with different economic activities 
to align with different temperature pathways, 
which could result in sector and region‑specific 
macroeconomic shifts (e.g. changes in 
output, costs, capital and labour). The IAM 
incorporates a variety of robust, academic 
sources, including the Global Trade Analysis 
Project, and provides global coverage. 
For physical risks, we have applied the 
Representative Concentration Pathway 
(RCP; referring to projected future greenhouse 
gas concentrations) 2.6 for Scenarios A and 
B and RCP 8.5 for Scenario C.
The modelling assumes that transitioning 
to a lower-carbon economy will require 
significant changes to the global economy, 
and economic activity will change over time 
in different sectors and geographies as 
policy and legal developments, technological 
developments, and market and reputational 
developments take place. The analysis 
allows for consideration of the potential 
size, shape and scope of transition risks and 
opportunities that may occur as a result, 
including, for example, changes to market 
performance leading to demand shifts, 
driving revenue change; changing commodity 
costs due to supply and demand shifts; and 
increasing carbon taxation, representing 
government action to disincentivise 
emissions-intensive activities.
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The Group’s modelling is based on the 
current estate size and future growth 
targets taking into account expected 
economic growth. The annual financial 
impact of the risks and opportunities is 
discounted to present value using the 
Group’s weighted average cost of capital 
to arrive at an annualised discounted 
cash flow impact.
We have used each scenario to understand 
how our principal risks and opportunities 
present under the different parameters. 
As part of this process, we have assessed 
strategies which may be affected by 
climate-related risks and opportunities, 
how those strategies may change as a 
result, and associated impacts on 
financial performance. 
The Group has hotel operations within 
the UK, Ireland and Germany, and the 
three countries are considered to have 
similar risk profiles regarding the relevant 
(environmental) legislative and geographical 
make-up of these markets. Therefore, the 
differences are neither material nor relevant 
when assessing climate-related risks and 
opportunities at an overall business level 
and, equally, we do not believe that 
climate-related risks and opportunities 
can or should be broken down by regions 
within each country. 
The Group also has franchised operations 
in the Middle East, but due to the very small 
size of the business in the region, and as 
Whitbread holds a minority stake, we have 
deemed it not relevant to include what 
would be very different risk profiles within 
this report, and have focused on our wholly 
owned operations only. The Group only 
operates branded restaurants in the UK. 
Noting the nature of our hotel and 
restaurant operations, similar risks exist 
across both and where there are specific 
significant risks faced by one of those 
sectors compared to the other, these are 
limited and identified in the following 
risk assessment.
hub by Premier Inn Clerkenwell
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CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Principal climate-related 
risks and opportunities
This section presents the 
principal climate-related 
risks and opportunities 
identified this year, 
grouped by thematic 
area to demonstrate 
the tight interlinkages 
between risks and 
opportunities; a risk 
may pose a potential 
cost to the business, 
but may then be 
reduced by capitalising 
on a corresponding 
opportunity.
The high-level review of risks and 
opportunities this year resulted in five 
risks and two opportunities being removed 
since last year. Those removed include: 
Risks:
•	 customer dissatisfaction due to hot rooms;
•	 sea level rise;
•	 rising temperatures causing health 
and safety issues for workers;
•	 water supply disruption; and
•	 wildfires.
Opportunities:
•	 innovation and technological 
opportunities; and
•	 EV charging.
All the above were removed due to senior 
risk owners not considering these as truly 
material to the business, due to limited 
impact on a limited number of sites at any 
one time, and current mitigants in place. 
We then added two new risks and 
one opportunity:
Risks:
•	 tax on carbon; and
•	 reliance on third parties, local government, 
and broader infrastructure.
Opportunity:
•	 less carbon-intensive sectors may see 
relatively small increases in typical costs 
compared to carbon‑intensive sectors.
All these were identified through peer 
benchmarking as risks that were present in 
many companies’ reports, and risk owners 
considered they each had the potential to 
have a material impact on the business.
hub by Premier Inn Clerkenwell
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Table of climate-related thematic areas
Customer demand
Description and context
Opportunities
Metrics and targets
Description
Climate change impacts consumer preferences 
because it raises environmental awareness, 
prompting individuals to seek products and 
services that minimise their ecological footprint. 
As people become more conscious of their 
climate impact, they prioritise businesses that 
demonstrate sustainability and responsibility, 
influencing their purchasing decisions across 
various industries, including hospitality.
Context
As awareness of environmental issues grows, 
customer demand for sustainable and eco-friendly 
hospitality offerings may affect demand for 
traditional offerings.
•	 The transition to a low-carbon economy is likely 
to benefit the services sector, as sectors that 
are generally less carbon intensive (such as 
the services sector) could see an opportunity 
resulting from the transition. This is due to 
relatively small increases in typical costs 
compared to carbon-intensive sectors. In 
addition, over time, as costs associated with 
emissions-intensive activity increase, this could 
cause a shift in global activity towards the UK 
and other decarbonised economies.
•	 There may also be an increase in non-business 
customers who are choosing to holiday locally, 
either because of climate concerns or because 
of increased costs associated with overseas travel.
•	 As more businesses require more from their 
providers in order to meet their sustainability 
targets, being seen as a leader in sustainability 
will help attract customers.
Metrics under development
We will explore developing new indicators, relating to changing consumer 
preferences for both leisure and business guests, and in both our hotels and 
restaurants, if these prove useful in monitoring our exposure to climate risk 
and the success of our mitigating activity. 
 An update on our activity and decarbonisation 
in these areas can be found in our ESG Report. 
Risks
Mitigation
Quantification
•	 Less consumer business travel/in-person 
conferences due to desire by businesses 
to reduce carbon emissions associated 
with travel.
•	 Climate awareness leads to customers 
choosing more sustainable options for 
food and accommodation. 
•	 Dynamic pricing strategy in place to respond 
to changes in customer demand.
•	 Evolving our F&B product range to remain at 
the forefront of emerging customer behaviours 
and demands.
•	 As our emissions will be accounted for within 
business customers’ Scope 3 footprint, our 
decarbonisation programme will help ensure 
we are a priority choice for customers with 
stretching Scope 3 targets.
•	 Our Force for Good programme and its 
communication to customers.
Whilst initial modelling shows that the sector and regions in which Whitbread 
operates are likely to benefit from the transition to a low-carbon economy, there 
is a high level of assumption and judgement used within these calculations and 
therefore the disclosure of a more precise quantification would not provide 
additional information.
Our initial modelling is demonstrating that the hotel sector in the markets in which 
we operate may see an opportunity resulting from the transition. This is due to 
relatively small increases in typical costs compared to carbon-intensive sectors.
Assumptions
As above, the 1.5°C and 2°C scenarios we have used for our analysis assume that transitioning to a lower-carbon economy will require significant changes to the global economy, and 
economic activity will change over time in different sectors and geographies. The modelling makes evidenced assumptions regarding how emissions may be reduced through different 
sectors in the economy, based on external data sources and assumed policy/technology instruments. The 1.5°C scenario assumes a fast adoption and a significant reduction in demand 
for less sustainable, carbon-intensive products and services. As a result, in the medium and longer-term timeframes, we assume consumers will increasingly move away from 
non‑sustainable products.
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Table of climate-related thematic areas continued
Policy, taxation and compliance 
Description and context
Metrics and targets
Description
Climate change will prompt governments to enact policies aimed at mitigating 
its effects. This can include implementing carbon taxes to reduce greenhouse 
gas emissions. 
Additionally, governments may choose to offer tax incentives for businesses that 
adopt eco-friendly practices or invest in renewable energy. Such policies aim to 
incentivise sustainability and combat climate change on a broader scale. 
This may lead to increased regulatory and compliance burden.
Context
In the transition to net zero, there will be an array of voluntary and mandatory 
regulations, with which the Group may need to comply. The greatest impact is 
expected from carbon pricing mechanisms, which are being introduced across 
jurisdictions to encourage decarbonisation. In addition, there is a possibility that 
suppliers may face increased taxes, which are passed on in the cost of goods supplied. 
Food waste
•	 Reduce food waste by 50% by 2030, from a 2018/19 baseline.
Metric: Tonnes food waste.
GHG emissions
•	 Net zero by 2050.
•	 Reduce Scope 1 and 2 by 84.1%/m2 by 2030 and by 99.6% by 2040, from a 2016/17 baseline.
•	 Reduce Scope 3 by 58.1%/m2 by 2030 and by 90% by 2050 from a 2018/19 baseline.
Metric: Scope 1, 2 and 3 carbon emissions (absolute and intensity).
Energy efficiency standards
Metric: Number of hotels receiving BREEAM Excellent
Metric: Number of hotels receiving EPC A
Risks
Mitigation
Quantification
•	 Tax on carbon or increased carbon pricing throughout the value chain 
increases costs.
•	 There is a chance of increased assurance and compliance costs.
•	 We may see increased supply chain costs due to suppliers passing their 
increased costs from their own net zero transition down to us. 
•	 The introduction of higher energy efficiency standards may require buildings 
to be upgraded in order to be compliant.
•	 There is a potential reputational impact of failure to meet our public climate 
change commitments.
•	 Switching to low-carbon energy 
sources and renewables and 
implementing efficiency measures 
across the Group’s operations.
•	 Considering climate implications 
when making purchasing decisions.
•	 Our ability to vary our pricing in 
response to cost increases.
•	 Targets to reduce our own emissions 
will minimise exposure to taxation 
on carbon.
The quantification represents the modelled cost of carbon 
taxes based on anticipated carbon prices and the Group’s 
Net Zero Transition Plan.
Short
Medium
Long
4°C scenario
2°C scenario
1.5°C scenario
Under all scenarios, there is no impact in the short-term 
horizon as it will take time to introduce policy. We expect a 
low impact in the medium to long term from the introduction 
of a carbon tax, as our Net Zero Transition Plan means that 
Scope 1 emissions will be reduced over this period.
Assumptions
The model assumes the 2023/24 emissions mix and markets remain static over the reporting period with emissions growth rate in line with 24/25 target growth rates. A carbon price has 
been applied to the Group’s Scope 1 emissions. 
The underpinning scenarios make evidenced assumptions regarding how emissions may be reduced through different sectors in the economy, based on external data sources and assumed 
policy/technology instruments. In order to facilitate emissions reductions under 1.5°C and 2°C pathways, we assume the introduction of a carbon price. As a result of this carbon price, 
there could be an increase in costs associated with fossil fuels, leading to the energy system adapting to lower-emission sources such as renewables and away from fossil fuels. 
We assume the cost increases are not passed on to customers through increased prices.
CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Principal climate-related risks and opportunities continued
Quantification results key:
Discounted cash flow impact
 Not relevant
 <£20m 
 £20–40m 
 >£60m 
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Investment in carbon reduction solutions
Description and context
Opportunities
Metrics and targets
Description
Climate change necessitates more stringent 
building standards to enhance energy efficiency 
and resilience. With rising temperatures, 
buildings must withstand heatwaves while 
minimising energy consumption. This entails 
adopting advanced insulation, efficient HVAC 
systems, and renewable energy sources.
Context
To align with global climate goals and to achieve 
environmental targets, the Group will need to 
invest in the identification and implementation 
of efficiency measures, switching to renewable 
sources of energy and decarbonising across 
the estate. 
•	 Improving the fabric and operational efficiency 
of our buildings to mitigate increased 
operating costs.
GHG emissions
•	 Net zero by 2050.
•	 Reduce Scope 1 and 2 by 84.1%/m2 by 2030 and by 99.6% by 2040, from a 
2016/17 baseline.
•	 Reduce Scope 3 by 58.1%/m2 by 2030 and by 90% by 2050 from a 2018/19 baseline.
Metric: Scope 1, 2 and 3 carbon emissions (absolute and intensity).
Metric: Number of low-carbon rooms available.
Metric: Number of hotels with solar panels.
Risks
Mitigation
Quantification
•	 Meeting net zero targets and climate-related 
legislation requires investment in new technology 
and the upgrade of buildings. The replacement 
of assets may require the impairment of 
existing book values. 
•	 We are reliant on third parties, local 
government and broader infrastructure to 
meet our targets, e.g. capacity of the grid 
to supply the additional energy required 
for electrification.
•	 Maintaining both short and long-term 
investment plans with clear connection 
between these plans and our sustainability 
targets and commitments. 
•	 Replacing assets at the end of their 
life, aligning expenditure with ongoing 
maintenance capex cycle. 
•	 Fostering partnerships and relationships 
and supporting our suppliers to help us meet 
our objectives.
The quantification represents the gross discounted capex costs of investing 
in retrofitting the Group’s estate. 
Short
Medium
Long
4°C scenario
2°C scenario
1.5°C scenario
In all scenarios, there is a significant long-term investment in replacing end of life 
assets with more efficient solutions; however, the longer-term impact is offset by 
reduced energy spend as a result of increased building efficiency.
Assumptions
The Group will invest in new solutions as existing assets need replacement at all sites to meet its long-term (2040) Scope 1 and 2 emissions reduction target, replacing all gas equipment 
in hotels and restaurants with technology which can be powered by renewable electricity, including air-source heat pumps and immersion heaters. 
The Group will meet its 2030 SBTi accredited target to reduce emissions.
No further investment, in addition to the Group’s net zero plan, will be required to conform with changes to laws and regulations.
Quantification results key:
Discounted cash flow impact
 Not relevant
 <£20m 
 £20–40m 
 >£60m 
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CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Principal climate-related risks and opportunities continued
Table of climate-related thematic areas continued
Extreme weather events 
Description and context
Opportunities
Metrics and targets
Description
Climate change has increased the frequency of extreme weather events by 
altering atmospheric conditions. 
Prolonged periods of extreme temperatures may strain heating and cooling 
systems, impacting guest comfort and increasing energy costs. Rising sea 
levels can threaten coastal hotels with flooding and erosion. Additionally, 
water stress may lead to reduced water availability.
Context
There is a risk to both revenue and the supply chain of increased severe 
events. Revenue would be impacted through sites being unable to trade or 
customers being unable to travel due to extreme heat, flooding, wildfires or 
snow/rain. There may be additional damage to sites impacted by these 
events. In addition, the availability of products in the supply chain could be 
impacted by severe weather affecting product availability and input prices.
•	 Higher temperatures result in certain 
locations becoming more desirable 
as leisure destinations, leading to 
increased leisure guests from the 
UK and abroad.
Water
Target: 20% reduction in water consumption per sleeper by 2030, 
from a 2019 baseline.
Metric: Water consumption per sleeper.
Metrics in development
We will explore developing new indicators, relating to the impacts 
of extreme weather events (both acute and chronic) on our 
buildings and our operations, if these prove useful in monitoring 
our exposure to climate risk and the success of our mitigating 
activity. An update on our activity and decarbonisation in this 
area can be found in our ESG Report.
Risks
Mitigation
Quantification
•	 Flooding, storms, droughts, etc. lead to sites being unable to trade either 
due to direct disruption or disruption of critical services. The supply 
chain may be impacted by non-availability of goods.
•	 Severe weather may impact guest visits/stays leading to cancellations.
•	 An increased use of energy for heating and cooling leads to greater costs 
to the business.
•	 There may be losses from assets located in high flood risk zones.
•	 Incorporating climate change 
factors into design of new sites, 
refurbishment programmes and 
maintenance capex programmes. 
•	 Adopting resilient building designs 
and sustainable practices can 
mitigate these risks.
•	 Ensuring appropriate insurance can 
also mitigate the risks posed by 
extreme weather.
The quantification represents the expected combined cost of 
asset damage and business interruption as a result of extreme 
weather events. 
Short
Medium
Long
4°C scenario
2°C scenario
1.5°C scenario
In general, the level of risk to sector assets in both the UK and 
Germany is low. Of all hazards considered, only coastal inundation 
in the UK could become moderate towards the end of the 
timeframe provided. The risk is higher in RCP 8.5 than in RCP 2.6. 
Assumptions
Due to the geographic spread of the Group’s assets, the impact of extreme weather events has been modelled using country level assumptions in the UK and Germany. The Group 
intends to further develop these scenarios based on the specific location of the Group’s estate in future years. 
Quantification results key:
Discounted cash flow impact
 Not relevant
 <£20m 
 £20–40m 
 >£60m 
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Results of the scenario analysis 
Overall, we do not believe the impact of 
climate change will be material for our 
business over the short or medium term. 
However, our Net Zero Transition Plan will 
require us to make significant investment in 
our estate over the medium and long term. 
Over the longer term, impacts are harder to 
identify due to the timeframes and nature 
of risks, but at this point, we do not believe 
the impact of climate change will be 
material, at least over the initial years of this 
period. This materiality is not the same as 
financial statement materiality as set out 
on page 153. 
These risks were considered most 
material once current mitigating activity 
was taken into account; potential further 
activities to mitigate the residual risk were 
also identified. Each risk was analysed 
against the three climate scenarios and the 
potential financial impact of each risk went 
through a quantification exercise. These are 
presented in thematic groups, allowing 
us to represent where the severity of a risk 
may be offset by the opportunity offered 
through addressing it. 
The results of the analysis indicate that the 
highest short-term price and cost changes 
can be expected under the early, smooth 
transition climate scenario in association 
with a near-term transition to a low-carbon 
global economy. 
Although the scenario tracker tool indicates 
that, at the global scale, a high-end warming 
scenario is currently most probable, increasing 
climate policy action is being undertaken 
at national and regional scales, which will 
increase the potential for transition risk 
occurrence. Climate scenario analysis has 
become a valuable component of the TCFD 
recommendations and has been used to 
better understand the financial implications 
of key climate-related physical and transition 
risks under a range of climate scenarios. 
However, there are several limitations 
to scenario analyses. It is impossible to 
encapsulate all potential future pathways 
with a limited suite of defined scenarios, 
and the true pathway may unfold outside 
the ranges considered. In addition, at the 
time of analysis, not all value drivers 
identified for individual risks could be 
modelled robustly using existing datasets. 
For this reason, we have not disclosed 
the results of the quantification for the 
customer demand thematic area. We 
remain committed to reviewing and 
improving our TCFD-climate scenario 
analysis work over time, and updating 
it at least every three years, as per the 
CFD requirements. 
Premier Inn Milton Keynes (Willen Lake)
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CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Testing the resilience of our strategies
The TCFD disclosure 
process continues to 
provide us with further 
opportunities to test 
the resilience of our 
strategies to climate 
change with extensive 
cross-functional 
input. It also means 
we can continue to 
evolve and identify 
the potential impact 
of climate‑related 
issues on our financial 
performance and 
position. We will 
continue to monitor 
this as part of our 
governance structure 
to ensure the strategies 
remain resilient. 
The risk assessment and mitigating 
activity already in place has enabled us to 
review the resilience of our strategies and 
demonstrated that there is no immediate 
concern. Nonetheless, we recognise that as 
knowledge and understanding evolve and 
the climate situation changes, our exposure 
may change and as such we will continue to 
review, measure and update our assessment 
of these risks. 
The business’ structure, with direct, centralised 
control of its operations, makes Whitbread 
well placed to react rapidly to any emerging 
risks or opportunities to ensure the best 
possible outcomes.
Whitbread’s in-depth scenario analysis 
provides an understanding of the climate 
risks and opportunities and how they will 
present under the different climate scenarios. 
As we have seen, the list of principal risks 
has evolved since our first report in 2021/22 
to reflect our own improved understanding 
of the risks, opportunities and their 
interlinkages, changes in scientific knowledge 
on climate change and changing geopolitical 
context. This demonstrates the responsiveness 
of our processes to change and the value 
in conducting this exercise annually. 
Extensive discussions around current and 
future mitigating actions have also improved 
our understanding of where we could potentially 
build further resilience into our strategies 
– even over just a few years, innovation and 
technological advancements mean new 
options are available to us – and it is important 
to ensure we stay abreast of these. A key 
example is in our commitment to reduce 
reliance on natural gas for hot water, whereby 
over recent years more technological 
solutions have become available, and more 
manufacturers produce viable options. We 
are exploring and testing different solutions 
as they emerge, and the results will be fed 
into our cost model to allow us to better 
understand our trajectory towards net zero.
Nonetheless, the results of the scenario 
analysis have demonstrated that each of our 
strategies is resilient and can therefore be 
delivered. Several mitigants have already been 
identified, some of which will require a change 
in how we execute our strategy as and when 
those mitigants need to come into effect. 
Where required, strategies have already been 
adapted to ensure resilience is maintained. 
Our materiality assessment gives us 
confidence that we are addressing the 
most material sustainability issues for our 
business and this year we have conducted 
a double materiality assessment for our 
German business. This creates a framework 
for us to recognise both how climate change 
could affect our business and how our 
operations could impact the environment. 
Double materiality is also an important step 
in our preparation for reporting against the 
International Sustainability Standards Board 
(ISSB) and Corporate Sustainability Reporting 
Directive (CSRD) over the coming years.
Low-flow 2 litre per minute tap at Premier Inn Swindon
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Embedding climate change 
into our governance structure
Effective corporate 
governance is critical to 
executing our strategy 
and delivering for all 
of our stakeholders. 
Our governance 
of climate and 
sustainability‑related 
matters reflects our 
commitment to strong 
leadership and oversight 
by senior management 
and the Board, 
ensuring that there 
are strategies in place 
which are resilient to 
climate‑related risks. 
The Whitbread PLC Board
Governance of climate and 
sustainability‑related matters is overseen 
by the Whitbread PLC Board (the Board) 
and is embedded throughout the organisation 
at multiple levels, helping to ensure that 
responsibility for delivery sits where it 
makes the most difference. The Board’s 
role includes oversight of ESG matters 
and ensuring that strategies are resilient 
to climate-related risk. 
Sustainability, including climate-related 
issues, is an important consideration for the 
Board when reviewing and guiding strategy, 
major plans of action, risk management 
policies, annual budgets and business plans, 
as well as setting the organisation’s 
performance objectives. Sustainability 
is included in the objectives of senior 
management, as outlined in the directors’ 
remuneration report. This includes KPIs 
linked to year-on-year carbon and water 
reduction targets. 
The Board held seven meetings during 24/25, 
during which the Board’s Committees also 
met. At three of these meetings the Head of 
Sustainability attended to take the Board 
through key strategic priorities for Whitbread, 
including the strategy behind our transition 
to net zero. In addition, at each meeting, 
the General Counsel delivers an update 
to the Board, including, where relevant, 
progress against goals and targets for 
addressing climate-related issues. 
Key developments are also highlighted for 
discussion at upcoming Board meetings 
and presented in reports as required.
 For more information on the role of the Board 
and its meetings, see pages 90–107
The Audit Committee
Sustainability, including climate-related 
issues, is an important part of the Audit 
Committee’s risk management process. 
In 2024/25, the Audit Committee held 
four meetings, and at three of these the 
Committee discussed sustainability-related 
regulation and compliance, as well as the 
results of the climate risk analysis. ESG 
was included in the Group risk management 
process and was formally reviewed twice 
each year by the Audit Committee as 
part of its half-year and full-year reviews. 
The Audit Committee is also responsible 
for reviewing and approving this TCFD 
disclosure and for reviewing the process 
of assurance over the financial and 
non‑financial information disclosures 
in respect of ESG.
The Nomination Committee
The Nomination Committee ensures that 
the composition of the Board reflects the 
necessary balance of skills, knowledge and 
experience, including those relevant for 
ESG matters. The directors have disclosed 
their ESG skills, with climate change, carbon 
emissions and ESG regulation being the most 
well represented areas of expertise on the 
Board. Experience of managing ESG issues 
is one of our Board member considerations.
 For more information on the role of the Audit 
Committee, see pages 108–113
The Remuneration Committee
The Remuneration Committee ensures that 
ESG is adequately reflected within our 
reward structures and monitors performance 
of senior management against these key 
performance indicators (KPIs). ESG has 
been part of our incentive programme for 
some time and, in 2024/25, ESG measures 
formed part of the Chief Executive’s Annual 
Incentive Scheme. These measures include 
progress against our carbon and water 
reduction target. In the same way, ESG 
measures also form part of the Annual 
Incentive Scheme for other senior Whitbread 
employees, e.g. Executive Committee members. 
ESG measures are also incentivised both 
through individual objectives and through 
the WINcard (Whitbread In Numbers – a 
balanced scorecard to measure progress 
against key performance targets). The WINcard 
applies to all Whitbread employees, thereby 
ensuring a focus on specified ESG matters 
throughout the Company, and has historically 
focused on energy reduction targets. The 
WINcard for 2024/25 includes KPIs related 
to the Group’s carbon reduction target from 
both an operational level and Support 
Centre level. 
 For more information see pages 114–141
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CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Management oversight and functional groups
The Executive Committee
Managing our sustainability, including 
climate-related issues, is an important role 
performed by the Executive Committee and 
includes formulating, implementing and 
monitoring strategy (including resilience to 
climate-related risks), major plans of action, 
risk management policies, annual budgets 
and business plans, as well as setting the 
organisation’s performance objectives, 
monitoring implementation and performance 
and overseeing major capital expenditures, 
acquisitions and divestitures. During the 
past financial year, the Head of Sustainability 
presented five sustainability updates to the 
Executive Committee. Sustainability is included 
in the objectives of senior management, over 
which the Board has oversight: for example, 
relevant sponsorship or accountabilities 
relating to our net zero carbon target. 
Clare Thomas, General Counsel, is a member 
of the Executive Committee and has 
responsibility for the Group’s sustainability 
programme, Force for Good. Clare joined 
Whitbread in June 2023, bringing extensive 
ESG experience from previous roles. 
The Executive Committee meetings include 
a review of climate strategy and progress 
against stated targets. This review forms 
part of the General Counsel’s report to the 
Board on sustainability matters. Each year, 
a materiality assessment is completed 
across our business when key external 
trends affecting our business (including 
climate-related risks) are identified. 
The climate strategy is then revised and 
proposed to the Executive Committee, 
together with goals and targets. Such 
revisions are designed to deliver progress 
against the strategy and are accompanied 
by the action plans to deliver on these 
strategies. This is then reflected in financial 
planning. Outside of this annual materiality 
cycle, periodic updates are provided to the 
Executive Committee and specific issues 
discussed, as required, including ensuring 
strategies are resilient to climate-related 
risks. In 2024/25, updates have included 
subjects such as our carbon emissions reduction 
progress, our retrofit programme to 2030 
and the water use reduction programme. 
Sustainability Steering Committee 
The Sustainability Steering Committee (SSC) 
is a multidisciplinary group responsible for 
overseeing the Company’s response to 
sustainability risk, opportunity and 
communication and providing oversight, 
co‑ordination and delivery of key programmes 
and initiatives against key FFG targets, as 
approved by the Executive Committee. 
Meeting at least quarterly, the Committee 
develops recommendations for our response 
to emerging risks, opportunities and legislation 
and provides quarterly consolidation of 
decisions and actions to be updated and 
reported internally. The SSC is chaired by 
the General Counsel and includes representation 
from Finance, Investor Relations, HR, Operations, 
Brand, Property and Procurement, as well 
as including five representatives of the 
Executive Committee. 
Sustainability team
The Sustainability team is led by the Head 
of Sustainability, Will Silverwood, and is 
responsible for setting the overarching 
sustainability strategy, designing the 
framework to deliver our ESG programme, 
embedding processes across the business 
where it can make the most difference and 
supporting internal stakeholders to deliver 
against these targets. Our sustainability 
strategy covers a wide range of issues 
and delivers against stretching targets. 
Responsibility for delivery against those 
targets is managed day-to-day by the 
departments most aligned with the core 
impact measures. The team oversees 
efforts across the business to incorporate 
sustainability into the Group’s business 
practices and recommends environmental 
sustainability objectives and strategy to 
the Executive Committee. The team also 
oversees the development of our corporate 
sustainability disclosures, including this TCFD 
disclosure, and monitors climate‑related 
issues. The Head of Sustainability reports 
directly to the General Counsel, forming 
part of the governance structure, ensuring 
consistency with how we apply our climate 
programme across the individual brands 
and ensuring accurate and timely monitoring 
of climate-related issues. The Head of 
Sustainability presents to the Board on 
the Force for Good programme bi-annually, 
including climate targets and plans, and 
meets regularly with the CEO and other 
business leaders. The Head of Sustainability 
also advises on the development of climate 
risk governance, stress testing methodologies 
and carbon modelling and leads the 
Sustainability Steering Committee. 
 Find out more in our ESG Report 2024/25
www.whitbread.co.uk/
TCFD Steering Group
This group is chaired by the Chief Financial 
Officer with representation across various 
functions in the business and meets bi-annually. 
It provides oversight and drives implementation 
of the TCFD recommendations and wider 
climate strategy. The Steering Group works 
with subject matter experts across the 
organisation to oversee the development 
and implementation of mitigating activities 
and planning against key risks and opportunities.
Risk Working Group
The Risk Working Group supports the 
Executive Committee by reviewing the 
methodology for identifying and assessing 
both emerging as well as principal risks, 
including climate-related risks, and reporting 
on the approved position. The General 
Counsel and Head of Sustainability are 
members of this group. 
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Functional delivery of our 
sustainability programmes
Responsibility for delivering our sustainability 
strategy, which is closely integrated into 
wider business strategy, is embedded 
across functions within the Group. Our 
sustainability targets and requirements 
are managed and shared through clear 
and timely communications across relevant 
business functions as outlined in the table 
opposite and through the continuous 
involvement of the Sustainability team. 
This ensures that responsibility for delivering 
our sustainability strategy rests in those 
parts of the organisation which can make 
the most impact. All team members are 
encouraged to take part in charity fundraising 
as a core part of the ‘community’ pillar of 
our Force for Good programme. Whitbread 
has a ‘Raise and Match’ scheme to bolster 
and support site level fundraising, and 
customers are also encouraged to donate 
through booking platforms and at sites.
HR and Rewards
•	 Has oversight of the opportunity pillar of the FFG programme including training and 
development, wellbeing, diversity and inclusion.
•	 Ensures sustainability targets are clear and measurable, with appropriate and aligned 
incentives as part of reward.
Finance department
•	 Sets financial targets which reflect the implementation of climate-related initiatives, 
including energy efficiency measures.
•	 Approves and sponsors capital expenditure to help reduce energy consumption. 
Procurement team
•	 Is responsible for energy procurement.
•	 Implements responsible sourcing policies and strategies including ensuring that material 
commodities (including cotton, meat, palm oil and timber) are sourced to internationally 
recognised sustainable certification standards.
•	 Engages with suppliers to address efficiencies and climate change issues (including Scope 
3 targets).
•	 Works closely with the Sustainability team to ensure climate and broader sustainability 
requirements in tendering and purchasing are set, monitored and addressed.
Supply Chain team
•	 Procures and manages logistics.
•	 Engages with suppliers to address efficiencies and climate change issues (including Scope 
3 targets).
•	 Ensures sustainability requirements in tendering and purchasing are set, monitored and addressed. 
Operations team
•	 Operational delivery of our sustainability initiatives and achievement of our targets will 
always depend largely on those operating our sites on the ground, e.g. energy management 
and food wastage. 
Construction team
•	 Manages a broad range of construction issues, including sustainability, compliance and 
opportunities, both in new builds and refurbishments, including initiatives designed to 
increase energy efficiency. 
Repairs and Maintenance team
•	 Keeps our estate in good condition. Sustainability compliance and opportunities are key 
elements to ensuring maximum energy efficiency and the team sponsors the capital 
expenditure for energy efficiency and water-saving projects. 
Internal Audit
•	 Monitors risk, including climate-related risks, reporting into the Audit Committee. 
Network Planning
•	 Looks at the hotel network plan to ensure we have hotels in the right locations in 
consideration of various factors, including climate change impacts such as flood risks. 
Food Safety and Integrity 
Steering Board
•	 Looks at sustainable menu strategy, which includes climate-related considerations, 
as well as other core elements of food safety and integrity. This also includes our food 
waste reduction programme.
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CLIMATE-RELATED FINANCIAL DISCLOSURES CONTINUED
Risk management
The ability to identify, 
understand and manage 
risk has always been 
critical to ensure 
effective management 
of climate‑related 
risks in line with our 
strategic priorities.
Climate-related risks, along with other 
risks associated with our core sustainability 
strategy, are monitored and managed 
through the sustainability risk register 
as part of the wider risk management 
framework. Risks, corresponding mitigations 
and ownership for individual risk management 
are all tracked through this framework with 
regular interaction between the Head of 
Sustainability and Internal Audit. The Board 
has ultimate responsibility for risk management 
and the risks that we are willing to accept 
to achieve our objectives, including risks 
related to climate change. 
 For more about Whitbread’s risk 
management framework, see page 62
The Sustainability team considers existing 
and emerging climate change regulatory 
requirements, using both the team’s and 
external advisers’ expertise, through both 
internal and external horizon scanning 
workshops and regular meetings. Information 
on emerging requirements is cascaded 
directly to relevant teams through 
cross‑functional meetings as part of 
our standard risk management process 
to assess impacts on the Group. 
 For more information on our risk 
identification and management process, 
see page 63
With regards to specific climate-related 
risks and opportunities, TCFD reports are 
reviewed by the Audit Committee. Specific 
risks are then discussed with either the 
Board or the Audit Committee. 
Our Internal Audit team, responsible for 
risk management, forms part of the internal 
TCFD Steering Group and, as such, is closely 
involved in the work undertaken to identify 
and assess exposure to physical and transition 
risks over the short, medium and long term. 
The TCFD Steering Group forms part of the 
annual financial planning and budget process, 
ensuring the principal climate‑related risks 
and opportunities are taken into account. 
 For more information on how risks are 
considered by the Executive Committee and 
how they are captured within our financial 
planning process, please see page 63
We continue to evolve our approach to 
climate-related issues, monitoring scientific 
developments around climate change so 
we can adapt our response to ensure 
that our strategy is robust and resilient 
in ever changing environments, and that 
sustainability is integrated throughout. 
A chef recycling at Premier Inn St Pancras
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Whitbread PLC Annual Report and Accounts 2024/25
Our metrics and targets
Measuring our 
progress towards our 
diverse sustainability 
programme is key to 
ensuring its success.
We have a number of publicly stated 
targets which are directly relevant to our 
management of climate risk, including our 
SBTi-validated emissions reduction targets, 
food waste target and water reduction 
target (see page 59 and see our ESG 
Report) to ensure they are addressing our 
most material issues, risks and opportunities. 
As well as publicly stated, long-term targets, 
we set annual internal targets in order to 
build a delivery plan and ensure that progress 
against longer-term goals is tracked. These 
annual targets are then incorporated into 
both individual and Company-wide annual 
objectives, which, in turn, are captured 
within the Group’s remuneration policies. 
We use several climate-related metrics 
for measuring performance against these 
targets, which have been reviewed against 
 Read our ESG Report online 
www.whitbread.co.uk
 Our full assurance statement 
can be found on pages 149–152
the metrics and targets section in the TCFD 
all-sector guidance. This year, as last year, 
carbon reduction metrics, in line with our net 
zero target, were included in our executive 
remuneration package as part of the ESG 
performance measures, as well as our 
Operational Incentive Scheme through our 
WINcard system. Progress against targets 
and goals is reported annually to the Board 
and through the Annual Report and can be 
found on page 59. Annual disclosures made 
in our ESG Report and Annual Report and 
Accounts regarding our carbon emissions 
enable performance against our emissions 
reduction target to be monitored and reported.
All our targets, programmes of implementation 
and progress against them, including assurance 
statements, are outlined in our ESG Report. 
Our reporting is aligned with the requirements 
of the Sustainability Accounting Standards 
Board (SASB). Key metrics are independently 
assured to the ISAE 3000 standard, in 
compliance with ISQM (UK) 1.
For information on the metrics and 
targets directly linked to the identified 
climate‑related risks and opportunities, 
please see the table of principal climate‑related 
risks and opportunities on pages 78 to 83. 
 For further information on our sustainability 
metrics and targets please see page 59 and 
our ESG Report
The strategic report on pages 2 to 
89 was approved by the Board and 
signed on its behalf by Clare Thomas, 
General Counsel on 30 April 2025.
AI-enabled food waste detection at Premier Inn Kings Cross
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90
governance 
at a glance
Corporate
Corporate
In this section
90	
Corporate governance 
at a glance
92	
Chairman’s governance report
94	
Corporate governance statement
96	
Board leadership and company 
purpose
98	
Division of responsibilities
99	
Board of directors
103	 Executive Committee
104	 Composition, succession 
and evaluation
106	 Nomination Committee report
108	 Audit Committee report
114	
Remuneration Committee report
120	 Remuneration at a glance
122	 Directors’ remuneration policy
130	 Annual report on remuneration
142	 Directors’ report
148	 Directors’ responsibility statement
149	 Independent limited 
assurance report
During the year, we were fully 
compliant with the provisions of 
the 2018 UK Corporate Governance 
Code (the ‘Code’).
Highlights 
2024/25
•	 Developed a new crisis 
management plan
•	 Asset reunification programme
•	 Move to chequeless dividend 
payments
•	 Updated the Whitbread Code 
of Conduct
•	 Conducted a comprehensive 
external Board evaluation. Read 
more on pages 104 and 105
Priorities for 
2025/26
•	 Continue full compliance with 
the Code provisions and work to 
ensure compliance with the new UK 
Corporate Governance Code 2024
•	 Support and oversight of the 
growth of the business both in 
the UK and internationally
•	 Review and act on the 
recommendations from the external 
Board evaluation. Read more on 
page 105
•	 Progress towards meeting the 
board FCA diversity targets
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Board meeting attendance 
Name of director
Number of 
meetings 
attended 
% attendance 
at meetings
Adam Crozier 
7/7
100%
Chris Kennedy
7/7
100%
Cilla Snowball 
7/7
100%
David Atkins (resigned from the Board in June 2024)
3/3
100%
Dominic Paul 
7/7
100%
Frank Fiskers 
7/7
100%
Fumbi Chima (resigned from the Board in June 2024)
3/3
100%
Hemant Patel 
7/7
100%
Horst Baier 
7/7
100%
Kal Atwal 
7/7
100%
Karen Jones1
5/7
71%
Richard Gillingwater
7/7
100%
Shelley Roberts
7/7
100%
1	 The two meetings Karen Jones couldn’t attend were due to prior commitments before joining Whitbread.
Board tenure
The length of time each of the directors has served on the Board at the date of the report 
is shown below.
0
1 
2
3
4
5
6
7
8
9
10
Years
Adam Crozier
Chris Kennedy
Cilla Snowball
Dominic Paul
Frank Fiskers
Hemant Patel
Horst Baier
Kal Atwal
Karen Jones
Richard Gillingwater
Shelley Roberts
Board experience
The Board comprises directors with 
a broad range of skills and experience. 
The chart below provides an overview 
of the experience around the Board table.
Board focus areas
The chart below demonstrates the 
proportion of the Board’s time spent 
in each area. 
Gender diversity
The chart below shows the gender 
split of the Board. 
Ethnic diversity
The chart below shows the ethnic 
diversity of the Board. 
Consumer/retail
7
Travel and hospitality
7
Digital
6
Corporate transformation
7
Financial
6
International
6
Commercial property
2
ESG
8
Women
4
36%
Men
7
64%
White British or other White 
including minority White 
(including minority White groups)
9 82%
Minority Ethnic-Asian
2
18%
Continue to grow and innovate in 
the UK 
23%
Focusing on our strengths to grow 
in Germany 
11%
Enhancing our capabilities to support 
long-term growth 
17%
People and pay 
10%
Financial strategy and reporting
23%
Governance, sustainability and risk 
16%
Please see page 97 for details of key agenda 
items that were covered at the Board 
meetings during the period. 
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Continued focus on 
strong governance 
CHAIRMAN’S GOVERNANCE REPORT
I am pleased to present 
this year’s Board report on 
the Company’s compliance 
with the UK Corporate 
Governance Code.
Quality decision-making is facilitated by 
the quality of Board papers and the diverse 
knowledge, skills and experience of the 
directors, supported by an open and 
transparent culture. Decisions are taken 
to deliver the key strategic priorities whilst 
always remaining cognisant of the impact 
on stakeholders.
At Whitbread we are committed to ensuring 
the Company’s actions are in keeping with 
our culture, values and strategic goals. This 
is achieved by understanding the critical role 
that strong corporate governance plays.
Every year, we carry out an internal review 
of our compliance with the Code and I am 
pleased to report that we have been fully 
compliant with the provisions of the Code 
this year. In the pages that follow, we have 
set out how we have applied the principles 
set out in the Code.
At the last annual general meeting in June 
2024, both David Atkins and Fumbi Chima 
chose not to put themselves up for re-election 
and left the Whitbread Board. 
As announced earlier in the year, Chris 
Kennedy will be stepping down from the 
Board and as Chair of the Audit Committee 
with effect from the conclusion of the 
Company’s 2025 AGM in June. 
An external Board evaluation was carried 
out during the year by Christopher Saul 
Associates; Chris was selected following 
a detailed tender process. Chris met with 
each of the Board and Executive Committee 
members either in person or online to gather 
necessary information for his review. Chris 
also attended the Board and Committee 
meetings in March 2025 as part of his review. 
In his report, Chris has concluded that 
the Board is operating effectively and that 
the Committees work hard and effectively 
and are well integrated into overall 
Board processes.
Further details of the findings and the 
progress against actions from the previous 
Board evaluation are provided on page 104 
and 105. As required by the Code, the next 
Board evaluation will be an internally 
facilitated one.
During the year we updated internal 
policies and documents such as the Code 
of Conduct and the Board diversity and 
inclusion policy to ensure they reflect the 
most up-to-date market practice.
The Board as a whole accepts its 
responsibility for engaging with various 
stakeholders and keeping them in mind 
when making decisions for the Company. 
 You can find information on our stakeholder 
engagement on pages 46 to 49.
Looking ahead
The focus for the Board is now on building 
on the progress made so far and generating 
long-term value for all stakeholders. I look 
forward to seeing those of you attending 
the annual general meeting in person at 
our head office in Dunstable.
Adam Crozier
Chairman
30 April 2025
“The Board’s objective is to generate 
lasting value for stakeholders by 
maintaining the highest standards 
of governance.”
Adam Crozier
Chairman
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Shareholder engagement programme
Whitbread’s shareholder base is a 
mix of large investors as well as retail 
shareholders. During the last year, 
we took steps to re-engage with 
retail shareholders with whom we 
we had lost touch, improving their 
shareholder experience. 
Locating missing shareholders ensures accurate 
representation in decision‑making processes and 
promoting fair practices. Tracing lost shareholders 
enhances corporate governance by fostering transparency 
and accountability. This proactive approach strengthens 
investor trust, mitigates potential fraud, and aligns with 
regulatory compliance. Effective shareholder tracing 
contributes to a robust governance framework, vital 
for sustainable corporate success. 
For Whitbread, this involved tracing over 15,500 
shareholders (49% of the register) with unclaimed 
dividends more than 12 months old. 
As a result of this tracing activity, we received contact 
from 4,951 shareholders. We successfully processed 3,234 
claims and the rest are going through various stages of 
verification checks. 
As part of this initiative, we also offered the option to 
shareholders to donate their unclaimed assets to Great 
Ormond Street Children’s Hospital Charity.
Number of shareholders submitting a claim1
4,951
56 shareholders have donated1
£3,535
to Great Ormond Street Children’s Hospital Charity
Total value claimed by shareholders1
£826,765
Number of shareholders with unclaimed dividends
15,500
1	 As at February 2025
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The UK Corporate Governance Code 2018
The UK Corporate 
Governance Code 2018 
is the standard against 
which we measure 
ourselves. It is issued 
by the Financial 
Reporting Council 
(FRC) and is available 
to view on its website, 
www.frc.org.uk.
Further information on our compliance 
with the Code can be found in the table 
on the right:
CORPORATE GOVERNANCE STATEMENT
Section 1 – Board leadership and 
Company purpose
On page 91, we have reported on the experience of the 
members of the Board and how the discussions at the Board 
meetings this year were focused on improving shareholder 
value and contributing to wider society. There is detail on the 
Board’s engagement with all its stakeholders, including the 
Company’s major shareholders. You will also find information 
on how the Board lays out its strategy and sets the Company 
up for long-term sustainable success.
See page
A
Effective and entrepreneurial board to 
promote the long-term sustainable 
success of the company, generating value 
for shareholders and contributing to 
wider society
92
B
Purpose, values and strategy with 
alignment to culture
92
C
Resources for the company to meet its 
objectives and measure performance. 
Controls framework for management and 
assessment of risks
97
D
Effective engagement with shareholders 
and stakeholders
92
E
Consistency of workforce policies and 
practices to support long-term 
sustainable success
96–97
Section 2 – Division of responsibilities
On page 98 we outline the responsibilities of the Chairman; 
these are different from the role of the Chief Executive. 
We also provide details on the matters reserved for the 
Board and the matters that are delegated to the Executive 
Committee. On pages 99 to 102, we have introduced the 
Board to you and provide details on the skills and experience 
they bring to the table. 
See page
F
Leadership of the board by the chair
98
G
Board composition and responsibilities
98
H
Role of non-executive directors
98
I
Company secretary, policies, processes, 
information, time and resources
98–107
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Section 4 – Audit, risk and 
internal control
Section 5 – Remuneration
Pages 108 to 113 contain a letter from Chris Kennedy, 
Chair of the Audit Committee, which met four times 
during the year, and provide an introduction to the 
composition, roles and responsibilities of the Committee, 
together with information on the key topics discussed 
during the year. It also covers details on decision-
making in line with the recommendations provided 
by the Financial Reporting Council (FRC). 
See page
M
Independence and effectiveness 
of internal and external audit 
functions and integrity of financial 
and narrative statements
110–111
N
Fair, balanced and understandable 
assessment of the company’s 
position and prospects
109
O
Risk management and internal 
control framework and principal 
risks the company is willing to 
take to achieve its long-term 
objectives
110
Section 3 – Composition, 
succession and evaluation 
You will find details of the composition, roles and 
responsibilities and the work of the Nomination 
Committee, which met three times during the year, 
together with a summary of its activities during the 
year on pages 106 and 107. 
We have provided a summary of the Board evaluation 
carried out this year. We carried out an external 
evaluation this year as required by the Code. 
See page
J
Board appointments and 
succession plans for board and 
senior management and 
promotion of diversity
107
K
Skills, experience and knowledge 
of board and length of service of 
board as a whole
91
L
Annual evaluation of board and 
directors and demonstration of 
whether each director continues 
to contribute effectively
104–105
On pages 114 to 141, Frank Fiskers, Chair of the 
Remuneration Committee, which met four times 
during the year, presents the remuneration report 
that sets out in detail the key decisions made by the 
Committee during the year and also lays out the new 
remuneration policy. The report provides comprehensive 
and in-depth disclosures on executive pay and the 
linkage to the Company’s strategic goals.
See page
P
Remuneration policies and 
practices to support strategy and 
promote long-term sustainable 
success, with executive 
remuneration aligned to company 
purpose and value
122
Q
Procedure for executive 
remuneration, director and senior 
management remuneration
122–129
R
Authorisation of remuneration 
outcomes
114–117
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96
BOARD LEADERSHIP AND COMPANY PURPOSE
Purpose, values and strategy
The Board and the Executive team remain 
focused on the strategic objectives of the 
Company while also balancing the needs 
of stakeholders and promoting shareholder 
value. You can read more about how 
stakeholders are considered in the 
decision‑making process on pages 44 to 49.
The Chairman and the General Counsel met 
with key shareholders during the year to 
discuss environmental, social and governance 
issues as well as business strategy and 
performance in the UK and Germany.
Culture
The Board appreciates the rich culture 
of Whitbread and its commitment to 
maintaining the highest standards of 
honesty, openness and accountability. 
The Board recently approved the 
“Values” that are aligned to the strategy 
and purpose of the organisation. 
Speaking Out 
The Speaking Out (whistleblowing) service 
is available to all team members, employees, 
suppliers and third parties allowing them to 
raise concerns.
Through this service, reports can be raised 
online using the web reporting functionality 
or through the telephone hotline in multiple 
languages and can also be accessed on 
phones by scanning the QR code displayed 
on the Company’s intranet or on the posters 
across all of our locations. The Audit 
Committee approved the new Speaking Out 
Policy in April 2025.
Gender of members of the Board and executive management
Board 
members
Percentage 
of
the Board
Senior Board 
positions 
(Chair, CEO, 
CFO and 
SID)
Executive
management
Percentage 
of executive 
management
Women
4
36%
0
2
22%
Men
7
64%
4
7
78%
Ethnic background of members of the Board and executive management
Board 
members
Percentage 
of
the Board
Senior Board 
positions 
(Chair, CEO, 
CFO and 
SID)
Executive
management
Percentage 
of executive 
management
White British or other White 
(including minority White 
groups) 
9
82%
3
8
89%
Mixed/multiple ethnic groups
0
0%
0
0
0%
Asian/Asian British
2
18%
1
1
11%
Black/African/Caribbean/
Black British
0
0%
0
0
0%
Other ethnic groups 
including Arab
0
0%
0
0
0%
Not specified/prefer not to say
0
0%
0
0
0%
Board diversity
The Board diversity policy was updated in 
March 2024 to align with the latest FCA 
targets and also business best practice.
The FCA’s diversity targets for UK listed 
companies, which are implemented on a 
“comply or explain” basis, require that at least 
40% of the board be women, and at least one 
senior board position (Chair, CEO, SID, or CFO) 
be held by a woman. Additionally, at least one 
board member must be from a minority ethnic 
background. As an organisation we recognise 
and are working towards these targets. We are 
pleased to have 18% ethnic representation on 
our Board, meeting the FCA ethnicity target. 
From a gender perspective, 36% of our Board 
are female. We are making good progress 
towards the FCA’s target with the last three 
appointments to the Board being female 
directors. In addition, following the conclusion 
of the 2025 AGM, when Chris Kennedy will 
step down from the Board, 40% of our 
Board will be female, in compliance with the 
FCA diversity target. On the FCA’s target of 
having at least one of the top positions being 
held by a woman, we wish to highlight that 
our previous Chief Executive was female. As 
and when further positions open up on the 
Board, we will continue to drive progress in 
this area and will provide further updates in 
future reports. 
Gender and ethnicity data collection 
The table below sets out the gender and ethnicity of the Board, executive management 
and senior Board positions (CEO, CFO, SID and Chairman) as at 27 February 2025. In line 
with the Listing Rules definition, ‘executive management’ consists of Whitbread’s Executive 
Committee members. 
 For full details of the Executive Committee please see page 103.
The Board diversity data is collected using a questionnaire and given on a self-identification 
basis at the point of their onboarding to the Company. The diversity data collated for the 
Executive Committee is collected on an anonymous basis directly from each member using 
a questionnaire and given on a self-identification basis.
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Whitbread PLC Annual Report and Accounts 2024/25
Board agenda 2024/25
Standing agenda items
•	 Chief Executive’s report
•	 Chief Financial Officer’s report
•	 Chief People Officer’s report
•	 General Counsel’s report
•	 Property and International 
Managing Director’s report
•	 Approval of capital projects
•	 KPI pack
•	 Budget review
Q1
•	 Risk review and appetite
•	 Board evaluation 
•	 Property disposal
•	 Accelerating Growth Plan
•	 Capital projects
•	 Review of annual accounts ended 
29 February 2024
•	 Reports from Remuneration and 
Audit committee
•	 Food and beverage update 
•	 Health and safety 
Q2
•	 Commercial update 
•	 Accelerating Growth Plan 
•	 Germany update 
•	 Investor relations 
•	 Annual general meeting 
Q3
•	 Forecast and Five-Year Plan 
financial update
•	 Refurbishment programme 
•	 Force for Good 
•	 Germany update 
•	 Employee engagement and insight 
•	 Report from Audit Committee
•	 Capital projects 
•	 Board strategy day preparation 
•	 Report from the Remuneration 
Committee 
•	 Review of half year results 
•	 Post-completion review 
•	 Commercial/trading update
•	 Cyber security
•	 Half-year risk review 
•	 Capital projects 
•	 Operational and property strategy
Q4
•	 Bond issue
•	 Operational delivery
•	 People strategy
•	 Health and safety
•	 Capital projects
Controls and risk management
The Board is responsible for the Company’s 
systems of internal control and risk 
management and for reviewing their 
effectiveness. These systems are designed 
to manage rather than eliminate risk of 
failure to achieve business objectives. 
They can only provide reasonable, and 
not absolute, assurance against material 
misstatement or loss.
The Board has established an ongoing 
process for identifying, evaluating and 
managing the Company’s principal risks.
This process was in place throughout the 
financial year and up to the date of this 
report. The process is reviewed by the 
Board and accords with the internal control 
guidance for directors in the Code. 
 A report of the principal risks, together with 
the viability statement, can be found on 
pages 64 to 72.
Code of Conduct
In line with our commitment to uphold the 
highest standards of integrity and ethical 
conduct, we have recently updated our 
Code of Conduct. Key enhancements 
include an update to our whistleblowing 
reporting processes designed to streamline 
the process for raising concerns and to 
enable users to very clearly identify when 
to use the system over other available 
reporting tools, whilst always ensuring 
absolute confidentiality and protection 
for whistleblowers. We have reinforced our 
zero-tolerance stance against all forms of 
abuse and discrimination, whether towards 
our people, our guests or those that we 
work with. These updates reflect our 
commitment to ensuring a safe, transparent 
and accountable workplace, aligning 
with our core values and commitment 
to doing business the right way. 
Through updated mandatory training for all 
employees, we seek to ensure our teams 
not only understand these changes but 
model our values in their daily operations.
Board strategy day
The Board and the Executive Committee 
met in London in November 2024 for a 
Board strategy day.
The purpose of the Board strategy day is to 
present, discuss, evolve and crystallise the 
key strategic priorities for the Group. 
 Information on the Group’s strategic 
priorities can be found on pages 16 to 17.
Each Executive Committee member 
presented their part of the plan and all 
participants were able to ask questions and 
provide feedback.
The presentations broadly covered the 
following themes:
•	 the latest view of the Five-Year Plan;
•	 financial plan;
•	 food and beverage transformation plan;
•	 customer, commercial and operations plan;
•	 property plan;
•	 Germany plan;
•	 enterprise transformation plan;
•	 technology plan;
•	 efficiency plan; and
•	 Force for Good.
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DIVISION OF RESPONSIBILITIES
Board responsibilities
The Chairman and the 
Chief Executive have 
clearly defined roles 
which are separate and 
distinct. The specific 
duties and division of 
responsibilities between 
the Chairman and the 
Chief Executive have 
been agreed by the 
Board and are set out 
below, together with 
information on the 
roles of the Senior 
Independent Director, 
the executive Directors, 
the non-executive 
directors and the 
Company Secretary.
	The matters reserved for the Board 
can be found on our website
www.whitbread.co.uk
Chairman
•	 Leadership of the Board and setting its 
agenda, including approval of the Group’s 
strategy, business plans, annual budget 
and key areas of business importance
•	 Maintaining appropriate contact with 
major shareholders and ensuring that 
Board members understand their views 
concerning the Company, especially 
on governance
•	 Ensuring a culture of openness and 
debate around the Board table
•	 Leading the annual evaluation of the Board, 
the Committees and individual directors
•	 Ensuring, through the Company Secretary, 
that the members of the Board receive 
accurate, timely and clear information
Chief Executive
•	 Optimising the performance of the business
•	 Day-to-day operation of the business
•	 Reviewing and proposing strategy
•	 Ensuring effective communication 
with shareholders and employees
•	 The creation of shareholder value by 
delivering profitable growth and a good 
return on capital
•	 Ensuring the Company has a strong 
team of high-calibre executives, and 
putting in place appropriate management 
succession and development plans
•	 Leading and motivating a large workforce 
of people
Senior Independent Director
•	 The Senior Independent Director provides 
a sounding board for the Chairman 
and supports him in the delivery of his 
objectives. The Senior Independent 
Director is available to shareholders if 
they have concerns which the normal 
channels have failed to resolve, or which 
would be inappropriate to raise with 
the Chairman or the executive team. He 
also leads the annual evaluation of the 
Chairman on behalf of the other directors
Executive directors
•	 The executive directors are responsible 
for the day-to-day running of the business 
and for implementing the operational and 
strategic plans of the Company
Non-executive directors
•	 The non-executive directors play a 
key role in constructively challenging 
and scrutinising the performance of 
the management of the Company and 
helping to develop proposals on strategy
Company Secretary
•	 Advising the Board on legal matters, 
corporate governance and Board procedures
•	 Arranging and minuting the Board and 
Committee meetings
•	 Providing support to the Chairman, 
the Chief Executive and the Board 
Committee Chairs
•	 Enabling and supporting communication 
between directors and senior management 
to the Board and Committees
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Whitbread PLC Annual Report and Accounts 2024/25
BOARD OF DIRECTORS
Adam Crozier
Chairman
Dominic Paul
Chief Executive
Board tenure:
Appointed Chairman March 2018
Adam previously served on Whitbread’s Board as an 
independent non-executive director from April 2017 
Nationality: British
External appointments:
•	 BT Group plc (Chairman) 
•	 Kantar Group (Chairman)
Career:
Adam was Chief Executive of ITV plc from 2010 to 2017. 
During his time as Chief Executive, ITV was transformed 
into a global media player of scale, delivering consistently 
good growth and with increasing emphasis on international 
content creation and distribution.
Prior to ITV, Adam was Chief Executive of Royal Mail, 
where he led its modernisation and transformed it from 
a heavily loss-making position to profitability. 
He has also been CEO of The Football Association and 
joint CEO of Saatchi & Saatchi.
Adam has served as Chairman of Vue International, ASOS, 
and Stage Entertainment.
Board tenure:
Appointed January 2023
Nationality: British
External appointments:
N/A
Career:
Dominic is an experienced senior executive, with a very 
strong operational and commercial record in the travel, 
leisure and hospitality sector and has a track record 
of growing and transforming brands both in the UK 
and internationally.
Dominic was previously a member of the Whitbread Executive 
Committee and Managing Director of Costa Coffee for three 
years, before serving as CEO of Domino’s Pizza Group Plc 
where he led the business through the COVID-19 pandemic, 
delivered a strong period of sales growth and value creation 
and aligned all stakeholders behind a growth strategy for 
the future.
Previously Dominic was Senior Vice President of International 
with Royal Caribbean Cruise Line where he led the business 
through a period of strong growth. His extensive experience 
in the travel and leisure industry also includes senior roles 
at easyJet, British Midland and British Airways.
We believe that it is vital for the Board to include a diverse range of skills, 
backgrounds and experience, to enable a broad evaluation of all matters considered 
and to contribute to a positive culture of mutual respect and constructive challenge.
 The mix of skills and experience represented on the Board is outlined on page 91.
Key:
A  Audit Committee
N  Nomination Committee
R  Remuneration Committee
 Committee Chair
 Committee member
N
R
Hemant Patel MBE
Chief Financial Officer
Board tenure:
Appointed March 2022
Nationality: British
External appointments:
•	 3i Group PLC (non-executive director) 
Career:
Hemant joined Whitbread in 2018 as UK Finance Director, 
having previously been Finance Director of Greene King 
Pub Co. He also worked at ASDA-Walmart for 11 years, 
carrying out various management roles including 
Commercial Finance Director, Director of Own Label 
and Director of Strategy. He also had several finance 
roles over six years at Mars, Inc.
He was Chair of the Royal Armouries Museum and was 
awarded an MBE for services to Museums and Heritage in 
the 2020 Birthday Honours List. He also received the Arts 
and Business Individual of the Year award in 2007 for his 
work with Interplay Theatre. 
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BOARD OF DIRECTORS CONTINUED
N
R
N
R
N
R
Kal Atwal
Independent non-executive director
Board tenure:
Appointed March 2021
Nationality: British
External appointments:
•	 OSB Group PLC (non-executive director)
•	 Royal London Group (non-executive director)
•	 Funky Pigeon Limited (Chair) 
Career:
Kal has over 14 years’ executive experience at BGL Group 
Limited in various roles, including founding Managing 
Director of comparethemarket.com. Kal was also Chair of 
Simply Cook, a tech-enabled meal kit subscription service, 
prior to its sale to Nestlé.
Kal began her career at EY in Madrid, after which she held 
a number of operational and strategic roles with Southern 
Derbyshire Chamber and Northcliffe Media Ltd. 
Kal is an experienced strategic leader with international 
experience in start-up, scale-up, fintech and digital businesses. 
Richard Gillingwater
Senior Independent director
Board tenure:
Appointed June 2018
Nationality: British
External appointments:
•	 Spirax-Sarco Engineering plc (independent non-executive 
director and Senior Independent director)
•	 Wellcome Trust (Chair of the Investment Committee)
Career:
Richard was Chairman of Janus Henderson Group plc from 
2017 to the end of 2022, and served as a non-executive 
director of Helical PLC and was former Pro-Chancellor 
of the Open University. Richard also served as Chairman 
of SSE PLC from 2015 to 2021. 
Richard is a highly experienced executive and has spent 
much of his career in corporate finance and investment 
banking with Kleinwort Benson, BZW and Credit Suisse 
First Boston, before he moved out of banking and became 
Chief Executive of the Shareholder Executive and then 
Dean of Bayes Business School.
Karen Jones DBE
Independent non-executive director
Board tenure:
Appointed January 2023
Nationality: British
External appointments:
•	 Deliveroo plc (Senior Independent non‑executive director) 
•	 The Crown Estate (Senior non‑executive director) 
•	 Underdog Group Limited (Hawksmoor – Chair)
•	 Imbiba Growth LLP (advisory board member)
•	 Bricks and Fuel Limited (director) 
•	 National Theatre Enterprises Ltd (Chair)
•	 Mowgli Street Food (non-executive director) 
Career:
Karen is Senior Independent director at Deliveroo plc and 
The Crown Estate and the Chair at Hawksmoor. Karen 
previously served as Executive Chair at Prezzo and Senior 
Independent director at Booker plc.
Karen has a wealth of experience in the restaurant, food 
and hospitality sectors having founded Café Rouge and led 
the formation of Spirit Group as CEO. Karen also has strong 
experience in executive remuneration, having previously 
chaired the remuneration committees at ASOS plc and 
Booker plc.
Key:
A  Audit Committee
N  Nomination Committee
R  Remuneration Committee
 Committee Chair
 Committee member
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Whitbread PLC Annual Report and Accounts 2024/25
N
A
N
A
N
A
R
Board tenure:
Appointed January 2023
Nationality: British
External appointments:
•	 Derwent London plc (non‑executive director)
•	 University of Birmingham (Deputy Pro Chancellor and 
Chair of the remuneration committee) 
•	 Wellcome Trust (Governor)
Career:
Cilla has a wealth of advertising, marketing and digital 
experience, being made a Dame in 2017 for her services 
to advertising, diversity and equality.
Cilla started her career in advertising and served as Group 
Chief Executive at Abbott Mead Vickers BDDO Ltd from 
2006 to 2018, also sitting on the BBDO Worldwide Board, 
and Chair of both the Advertising Association and the 
Women’s Business Council.
Cilla Snowball DBE
Independent non-executive director
Frank Fiskers
Independent non-executive director
Board tenure:
Appointed February 2019
Nationality: Danish
External appointments:
•	 Shurgard Self Storage SA (non‑executive director)
Career:
Frank spent ten years with Scandic Hotels Group and 
served twice as President & CEO from 2007 to 2010 
and from 2013 to 2018. Between September 2010 and 
September 2012, he was a non-executive director at the 
Group. He has experience in several countries in Europe 
and Africa.
Frank has served as Chairman of Norstedt and 
Akademibokhandln. He has also served as a board 
member of the Swedish Hospitality Employers Association, 
the Dame Thomas Foundation for Young People, and the 
British Hospitality Association.
Horst Baier
Independent non-executive director
Board tenure:
Appointed November 2019
Nationality: German
External appointments:
•	 Bayer AG (member of supervisory board)
•	 Ecclesia Holding GmbH (member of the voluntary 
supervisory board)
•	 DIAKOVERE GmbH, Hannover (member of the voluntary 
supervisory board)
Career:
Horst was Chief Financial Officer of TUI AG, the London‑listed 
Anglo-German leisure travel group, for eight years until the 
end of September 2018. During his time at TUI AG, Horst 
played an important role in TUI’s transformation from a tour 
operator to a global provider of holidays.
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BOARD OF DIRECTORS CONTINUED
Clare Thomas
General Counsel and Company Secretary
Board tenure:
Appointed June 2023
Nationality: British
External appointments:
N/A
Career:
Clare joined Whitbread as General Counsel and Company 
Secretary in June 2023, having previously held a similar 
position at Britvic from 2013 to 2023. Prior to this, she was 
a corporate/M&A partner at law firm Addleshaw Goddard 
LLP, where she had a particular focus on working with 
consumer-facing businesses in retail, consumer brands, 
leisure and hospitality.
As well as being General Counsel and Company Secretary, 
Clare is also the Executive Committee member responsible 
for Whitbread’s sustainability programme, Force for Good.
Shelley Roberts
Independent non-executive director
Board tenure:
Appointed November 2023
Nationality: Austrian 
External appointments:
•	 Compass Group (Chief Commercial Officer)
Career:
Shelley is currently the Group Chief Commercial Officer at 
Compass Group PLC, where she is responsible for leading 
the Group’s Global Clients, Strategy, M&A, Health & Safety, 
Sustainability, Digital and Procurement functions.
Shelley has vast experience in the travel and hospitality 
sector, having served as Managing Director of Compass 
Group’s Australian business and previous to this holding 
leadership roles at easyJet, Tiger Airways and 
Sydney Airport.
Key:
A  Audit Committee
N  Nomination Committee
R  Remuneration Committee
 Committee Chair
 Committee member
Chris Kennedy
Independent non-executive director
Board tenure:
Appointed March 2016
Nationality: British 
External appointments:
•	 ITV PLC (Chief Financial Officer)
•	 The EMI Group Archive Trust (Trustee)
•	 Great Ormond Street Hospital Trust (Trustee)
•	 Tesco PLC (Independent non-executive director) 
Career:
Chris is Chief Financial Officer of ITV PLC which he joined 
in February 2019. 
Prior to this, Chris held roles with Micro Focus International 
plc, ARM Holdings plc and easyJet plc, having previously 
spent 17 years in a variety of senior roles at EMI.
Chris was voted FTSE 100 CFO in 2015. 
A
N
A
N
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EXECUTIVE COMMITTEE
Dominic Paul
Chief Executive
Rachel Howarth
Chief People Officer
Simon Ewins
Managing Director, 
UK Hotels and Restaurants
Mark Smith
Chief Technology Officer
Joe Garrood
Chief Commercial Officer
Hemant Patel MBE
Chief Financial Officer
Clare Thomas
General Counsel 
and Company Secretary
Biographical details for the Executive Committee 
can be found on the Company’s website:
www.whitbread.co.uk
Mark Anderson
Managing Director, 
Property and International
Erik Friemuth
Chief Executive Officer, 
Premier Inn Germany
The Executive Committee 
has authority to manage the 
day-to-day operations of the 
Group’s businesses, with the 
exception of those matters 
reserved for the Board, and 
within the financial limits set 
by the Board.
The Committee’s 
responsibilities include:
•	 formulation of strategy for 
recommendation to the Board;
•	 management of performance in 
accordance with strategy and budgets;
•	 talent and succession as well as team 
member wellbeing;
•	 risk management;
•	 capital investment decisions (where 
Board approval is not required);
•	 cost efficiency, procurement and 
organisational design;
•	 reputation and stakeholder management;
•	 culture and values;
•	 the Force for Good sustainability 
programme;
•	 health and safety; and
•	 customer engagement and 
product development.
Changes during the year 
•	 In June 2024, Nigel Jones left 
Whitbread after eight years. 
Nigel was the Group Operations 
and Transformation Director and 
successfully implemented Opera while 
at Whitbread. 
•	 In the autumn of 2024, Mark Smith 
was appointed as Chief Technology 
Officer. You can read more about Mark’s 
experience on the Company’s website. 
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Composition, succession and evaluation
Board and Committee review cycle
Year 1
2022/23
External review
Year 3
2024/25
External review
Year 2
2023/24
Internal review
Board composition
The Nomination Committee aims to ensure 
the Board and its Committees have the 
appropriate balance of skills, experience, 
diversity, independence and knowledge of 
the Company to enable them to discharge 
their responsibilities effectively. After assessing 
independence against the Code, the Board 
considers all non-executive directors to be 
independent in judgement and character 
and also considered the Chairman to be 
independent on appointment.
The Board is currently composed of the 
Chairman, the Chief Executive, the Chief 
Financial Officer and eight independent 
non-executive directors. 
As required by the Code, all directors will 
be subject to re-election at the next AGM. 
During the year, the Chairman completed 
the individual performance review of each 
non-executive director in respect of their 
contribution and time commitment to 
the Company.
Details setting out why each director is 
deemed to be suitable for reappointment, 
and how their contribution continues to be 
important to the Company’s long-term success, 
will be included in the AGM papers circulated 
to the shareholders.
Board succession
The Chairman leads the Nomination 
Committee in annually evaluating the 
balance of skills, experience, independence 
and knowledge on the Board. A matrix of 
the skills and competencies of the current 
Board is mapped against the skills and 
competencies the Committee believes will 
be required in the future. This process helps 
the Committee ensure a robust succession 
plan and the development of a diverse 
pipeline in line with the Board’s policies and 
diversity and inclusion commitments.
As part of the annual talent cycle, the 
Nomination Committee reviews the long-term 
succession plan for the members of the 
Executive Committee and their direct reports. 
The Committee recognises the importance 
of reviewing internal succession strength 
and ensuring robust emergency succession 
plans are in place. Deep dive talent reviews 
into the critical capabilities of the Executive 
Committee and senior leadership team for 
both the UK and Germany are also carried 
out annually. 
As a few Board members are approaching 
a tenure of nine years on the Whitbread 
Board, we have been considering carefully 
how best to ensure the smooth transition 
and transfer of the considerable collective 
experience of departing Board members. 
As part of this process, we announced in 
December 2024 that Chris Kennedy will be 
stepping down from the Board and as Chair of 
the Audit Committee at the Company’s 
AGM in June 2025. Whilst well advanced 
with the recruitment of a new Audit 
Committee Chair, we are pleased that Horst 
Baier, who has significant and relevant 
experience, has agreed to act as interim 
Chair of the Committee when Chris steps 
down after the AGM until such time that a 
successor is appointed.
As summarised in the governance section 
on page 96, we are also determined to 
reach at least 40% of the Board being female 
with at least one of the main Board 
positions also being held by a female. 
The 40% target will be achieved when 
Chris steps down from the Board in June.
Board evaluation
During the year, a performance review of 
the Board and its Committees was carried 
out by Christopher Saul of Christopher Saul 
Associates (CSA). CSA is an independent 
company which has no other links to 
Whitbread or its directors.
Chris undertook background research and 
interviewed each director and member of 
the Executive Committee on the basis of 
an agenda designed to probe key areas of 
effectiveness. He observed meetings of the 
Board and the Audit and Remuneration 
Committees. He collated the interview 
feedback and impressions gained from 
meeting observation and prepared a report 
which was presented to, and discussed at, 
a meeting of the Board.
Overall the conclusion of the report was 
that the Board is operating effectively. It 
is collegiate and well-led, operates to high 
standards of professionalism and benefits 
from quality support. The Audit and 
Remuneration Committees are effective 
and well-integrated into Board processes.
A number of topics were identified for 
ongoing attention, especially around:
•	 the strategy for developing the business 
in a changing world and assessing the 
most appropriate deployment of digital 
technology and AI;
•	 ongoing attention to the competitor 
landscape and the scope for external stimulus;
•	 	a continued focus on non-executive 
director and Executive Committee 
succession; and
•	 arranging more opportunities for 
directors to spend time in an informal 
setting in order to aid collaboration and 
diversifying the location of Board and 
Committee meetings.
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Summary of the 2025 
Board evaluation
Overall, the results were positive. A summary 
of the key points is as follows:
Strategy and business priorities
The Board has a good understanding of 
strategy and key priorities. The feedback 
in relation to the 2024 strategy day was 
positive and the Board appreciated the 
regular briefing which it received from the 
Chief Executive on his core priorities 
for the business. 
It was also recommended that there should 
be regular analysis and discussion of the 
competitive landscape, including the 
broader competitive set. There was, in 
addition, interest in more external stimulus 
being made available to the Board, for 
example around AI, the future of cities 
and Generation Z.
Culture and stakeholders
Feedback around Board culture was strong. 
It is a collegiate, positive and inclusive 
environment and the executive directors 
and other members of the Executive 
Committee appreciate the mixture of 
constructive challenge and support which 
they receive from the non-executive directors.
Whilst employee engagement was felt to be 
at an appropriate level, and this has been in 
focus following previous reviews, there is 
interest among non-executive directors in 
continuing ‘field trip’ visits to properties 
and in spending more time in the business. 
There is also interest in more customer 
engagement (for example through 
observation of customer focus groups).
Board and Executive Committee 
succession
Non-executive director succession is an 
area of focus for the Board and the 
Nomination Committee with a new Chair of 
the Audit Committee being sought. 
There is thought to be a good mix of skills 
and experience among the non-executive 
directors although the Board and 
Nomination Committee are conscious of the 
need to monitor this regularly.
The Board was pleased with the manner in 
which the Executive Committee had been 
developed over the last year but noted the 
importance of continued focus on internal 
succession planning and market mapping 
for external talent.
Meetings and Committees
Board meetings are well chaired and 
the quality of Board debate and decision-
making is felt to be good. Non-executive 
directors are generally happy with the 
Board papers although there is some 
commentary that they could be shorter, 
with greater clarity around the ‘ask’. There 
is positive feedback for the proactive and 
thoughtful support provided by the 
Company Secretary and her team. 
In terms of meeting arrangements, it was 
suggested that more opportunities are 
arranged for the Board to interact informally. 
It was also recommended that more variety 
in meeting location be considered (for example 
potentially meeting more regularly in 
Dunstable and overseas).
The Audit and Remuneration Committees 
are well chaired and well supported. The review 
suggested ongoing focus on the development 
of emerging risks and the use of more case 
studies in the analysis of potential responses 
if material risks crystallise.
Next steps
Actions agreed by the Board for the coming 
year in response to the review included 
organising:
(i) 	 more regular Board discussions of key 
strategic themes around scaling the 
business whilst embedding recent 
structural changes and addressing the 
AGP programme – with clear ‘action 
points’ being articulated following 
these discussions;
(ii) 	 periodic Board ‘competitor deep dives’ 
and input from external experts on 
topics such as AI, the future of cities 
and Generation Z;
(iii) 	 at least one Board ‘field trip’ to view 
properties and meet team members 
and the facilitation of more customer 
engagement;
(iv) 	 an additional Nomination Committee 
discussion around Executive 
Committee succession;
(v) 	 arranging more opportunities for 
directors to spend time in an informal 
setting in order to aid collaboration 
(one or two of which may be for 
non-executives only); and
(vi) 	 more variety in Board and Committee 
meeting location.
Progress against actions 
from 2023/24
Last year, there were a few actions arising 
from the internal evaluation that was carried 
out and we have listed below the actions 
and progress made against each of them:
•	 More site visits factoring time to engage 
directly with employees: The Board 
visited a number of sites during the year 
and used the opportunity to engage with 
team members at site. 
•	 Company Secretary to organise optional 
training sessions for the Board: The 
Company Secretary organised training 
sessions during the year for the Board 
around diversity and inclusion as well 
as cyber. 
•	 Put in place a forward agenda: Last year 
we reported that the Company Secretary 
was implementing a new forward agenda 
as part of the actions that came out of 
the evaluation. This is now operating 
effectively and was reviewed by the 
Board at its meeting in March 2025. 
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NOMINATION COMMITTEE REPORT
Composition, succession and evaluation
Membership of the 
Nomination Committee 
and meeting attendance 
Name of director
Attendance at 
meetings
Adam Crozier (Chair)
3/3
David Atkins*
1/1
Kal Atwal1
3/3
Horst Baier1
2/3
Fumbi Chima*
1/1
Frank Fiskers
3/3
Richard Gillingwater
3/3
Chris Kennedy1
2/3
Karen Jones1
1/3
Shelley Roberts
3/3
Cilla Snowball
3/3
1	 These Board members missed one 
or more meetings due to scheduling 
conflicts with pre-arranged board meetings.
*	 David Atkins and Fumbi Chima stepped 
down from the Board in June 2024.
Role of the Committee
The role of the Nomination Committee is to 
review the composition of the Board and 
Executive Committee. The Committee is 
also responsible for evaluating the directors 
on an annual basis, striving for a balance of 
skills, knowledge, independence, experience 
and diverse representation to allow it to 
operate effectively. The Committee also 
carries out annual succession planning for 
senior management. 
Responsibilities of 
the Committee
The Committee has specific responsibilities 
on behalf of the Board and these are 
detailed below:
•	 to regularly review the structure, size 
and composition of the Board (including 
the balance of skills, independence and 
diversity, including gender), and to make 
recommendations to the Board;
•	 to consider succession planning for the 
Board and senior management, oversee 
the development of a diverse pipeline 
for succession and determine the skills 
and experience required for future 
Board appointments;
•	 to identify and nominate, for the approval 
of the Board, candidates to fill Board 
vacancies as and when they arise;
•	 to evaluate the balance of skills, 
knowledge, experience and diversity 
required prior to making an appointment 
to the Board and, on the basis of this 
evaluation, to prepare a role description 
outlining the capabilities required for a 
particular appointment;
•	 to keep the leadership needs of 
the Company under review, for both 
executive and non-executive directors;
•	 to ensure that, on appointment to the 
Board, non-executive directors receive 
a formal letter of appointment;
•	 to annually review the time commitment 
required from non-executive directors 
and to ensure that a performance 
evaluation is undertaken to determine 
if non-executive directors are spending 
sufficient time to fulfil their duties; and
•	 to review the results of the annual Board 
evaluation that relate to the composition 
of the Board.
Board training during the year 
Throughout the year, various members of 
the Board attended training sessions across 
a wide range of topics to hone their skills 
and expertise and keep abreast of changing 
market conditions. Key themes of these 
sessions were:
•	 diversity and inclusion;
•	 cyber and information security;
•	 crisis management;
•	 risk management/internal controls 
systems; and
•	 ESG-CSRD reporting.
“The Nomination Committee 
aims to ensure the Board 
and its Committees have 
the appropriate balance 
of skills, experience, 
diversity, independence 
and knowledge of the 
Company to enable 
them to discharge their 
responsibilities effectively.”
Adam Crozier
Chair, Nomination Committee
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Whitbread PLC Annual Report and Accounts 2024/25
Board diversity and 
inclusion policy
The Board diversity and inclusion policy 
was updated in March 2024 to align with 
the latest FCA targets and also business 
best practice. 
This policy is applicable to the PLC Board 
and its committees but sits alongside the 
Whitbread Code of Conduct and our 
Diversity and Inclusion Policy, which set 
out Whitbread’s broader commitment to 
Diversity and Inclusion. The entire policy 
can be found on the Whitbread website. 
Time commitment of 
non-executive directors
On behalf of the Board, the Nomination 
Committee has reviewed the extent of other 
interests of the non-executive directors. 
As a result, the Board is satisfied that the 
Chairman and each of the non-executive 
directors continue to commit sufficient time 
to their duties and fulfil their obligations to 
the Company. No executive director has 
taken on more than one other non‑executive 
directorship in a FTSE 100 company. 
Matters considered by the 
Nomination Committee during 
the year 
Every year, the Committee considers the 
following matters: 
•	 talent review;
•	 Board succession planning;
•	 composition of the Board; and
•	 Board skills matrix.
Talent review
The Nomination Committee reviews talent 
bi-annually. During this time, the Committee 
reviews the long-term succession plan for 
our Executive Committee and its direct 
reports as standard. The Committee 
recognises the importance of reviewing the 
internal succession strength and ensuring 
robust emergency and medium-term 
succession places are in place. We also value 
deep dive talent reviews into the critical 
capabilities of the Executive Committee and 
senior leadership team. This review includes 
both the UK and Germany.
During the year, the Board formally 
reviewed diversity and inclusion twice as 
part of the talent review process. This 
included the following:
•	 details of the representation at 
different levels;
•	 assessing performance against the 
targets set within the organisation;
•	 targets representation levels in identified 
high potentials pools; 
•	 an update on the activities of the various 
D&I networks across the business; and 
•	 any external recognition received. 
On the review of skills matrix, during the 
year, the Nomination Committee focused 
on key themes:
•	 Commercial and digital;
•	 Technology; and 
•	 Germany. 
For each of these topics, the Committee 
have set out how these capabilities relate 
to the delivery of our strategy as well as 
identifying any skill opportunities that can 
be bridged with talent. The Committee also 
reviewed plans for the delivery of these and 
any progress made in the year against 
the plans. 
Audit Committee Chair succession 
We announced in December last year that 
Chris Kennedy will be stepping down from 
the Board at the conclusion of the upcoming 
AGM in June. Chris has served Whitbread 
for nine years both as a member of the 
Board and as Chair of the Audit Committee. 
We are in the process of recruiting a new 
Audit Committee Chair and in the meantime, 
Horst Baier, non-executive director, has 
agreed to act as interim Audit Committee 
Chair from the time Chris steps down until 
such time as the position is filled. We will 
announce the new appointment in accordance 
with regulations at the appropriate time. 
Adam Crozier
Chair, Nomination Committee
30 April 2025
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AUDIT COMMITTEE REPORT
Audit, risk and internal control
Membership of the 
Audit Committee and 
meeting attendance 
Name of director
Attendance at 
meetings 
Chris Kennedy (Chair)
4/4
David Atkins*
2/2
Horst Baier
4/4
Fumbi Chima*
2/2 
Frank Fiskers
4/4 
Cilla Snowball
4/4 
Shelley Roberts
4/4 
*	 David Atkins and Fumbi Chima stepped 
down from the Audit Committee in 
June 2024.
Roles and responsibilities 
of the Committee
The Board has delegated specific 
responsibilities to the Committee in 
accordance with the Code. The key 
responsibilities of the Audit Committee 
are to:
•	 monitor and review the integrity of the 
Group’s half-year and full-year financial 
results, and the financial reporting 
process including consideration of 
these reports being fair, balanced 
and understandable;
•	 monitor the statutory audit of the 
parent company and consolidated 
financial statements;
•	 review the Group’s internal controls 
and risk management systems;
•	 review and monitor the independence 
and effectiveness of the external 
auditor, in particular the provision 
of additional services;
•	 monitor and review the effectiveness of 
the Group’s Internal Audit function; and
•	 have primary responsibility for the 
recommendations to the Board in 
relation to the external auditor.
To aid its review, the Committee considers 
reports from the Group Financial Controller 
and the Head of Internal Audit, as well as 
reports from the external auditor on the 
outcomes of its half-year review and annual 
audit. The Committee looks for constructive 
challenge from Deloitte as external auditor.
The Committee met four times in 2024/25. 
Meetings were attended by members of the 
Committee and, by invitation, the Chairman 
of the Board, the Chief Executive, the Chief 
Financial Officer, the Head of Internal Audit, 
the Group Financial Controller, the General 
Counsel and other relevant people from the 
business when appropriate.
The external auditor, Deloitte, is also invited 
to meetings except where discussion 
includes matters relating to its own 
independence, performance, reappointment, 
fees or audit tendering.
Composition of the Committee
In accordance with the UK Corporate 
Governance Code 2018, the Board has 
confirmed that all members of the 
Committee are independent non-executive 
directors and have been appointed to the 
Committee based on their individual 
financial and commercial experience.
The Board has also confirmed that I, as 
Chair of the Committee, have recent and 
relevant financial experience through my 
current appointment as Chief Financial 
Officer of ITV plc and my previous 
appointments as Chief Financial Officer 
of Micro Focus International plc and ARM 
Holdings plc, together with my past role 
as Group Finance Director of easyJet plc.
As part of the Company’s governance 
processes, an external evaluation of the 
Committee was undertaken this year.
“It has been a pleasure and 
privilege to have served 
as Chair of the Audit 
Committee for the past 
nine years.
Together, we’ve supported 
the Board through pivotal 
moments such as the 
sale of Costa in 2019 and 
navigating the Company 
through the complexities 
of the Covid-19 pandemic.
I want to sincerely thank 
my fellow Committee 
members for their 
support throughout 
my time as Chair.”
Chris Kennedy
Chair, Audit Committee
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Whitbread PLC Annual Report and Accounts 2024/25
Significant matters in 
the financial statements
The key areas of judgement and estimates 
considered by the Committee, in relation 
to the 2024/25 accounts and disclosed 
in Note 2 to the consolidated financial 
statements on pages 167 and 176, were:
Adjusting items
The Committee challenged the 
appropriateness of the presentation of 
adjusting items, giving consideration to the 
nature and significance of each item classified 
as adjusting. The Committee concluded that 
the items met the criteria as defined by the 
accounting policy and that the policy had 
been applied consistently across years.
Assets held for sale
The Committee reviewed, considered and 
exercised judgement on the assumptions 
used by management to assess whether 
(on a site-by-site basis) the sales of those 
sites being marketed as part of the Group’s 
Accelerating Growth Plan will complete 
within one year. The Committee has 
concluded that the available information 
including external market expert advice 
has been applied appropriately.
Recognition of German deferred 
tax asset
The Committee challenged the basis of 
Management’s assessment regarding the 
required criteria to be met for German loss 
generated deferred tax asset recognition. 
The Committee has concluded that the 
assessment conducted supports not 
recognising the asset in this financial 
year but it appropriately classified as 
a Key Judgement for the Group. 
Defined benefit pension
The Committee reviewed, considered and 
exercised judgement on the assumptions 
used to calculate the fair value of pension 
scheme assets and present value of defined 
benefit obligations under IAS 19, to satisfy 
itself that appropriate consideration and 
balance had been given to all macroeconomic 
factors. The principal assumptions used and 
the sensitivities around them were considered 
and the consistency in approach from 
2023/24 to 2024/25 was assessed. 
Impairment testing - property, plant 
and equipment, and right-of-use assets
The Group’s impairment reviews require 
significant judgement in estimating the 
recoverable amount of its cash generating units. 
Impairment reviews conducted during 
the financial year have resulted in the 
recognition of a net impairment charge 
of £76.5m, both on CGUs impacted by the 
Accelerating Growth Plan and the rest of 
the Group’s estate that is not impacted.
The Committee reviewed the approach 
taken to the impairment review. The 
Committee challenged management’s 
approach, in particular the methodology 
used to estimate both value in use and fair 
value less costs of disposal for site level 
impairment reviews. The Committee also 
challenged the inputs used in management’s 
model, specifically challenging the valuations 
utilised, the advice provided by local market 
experts and the application of growth rates.
The Committee was satisfied that the 
Group has appropriately performed the 
impairment reviews, accounted for the 
impairment and impairment reversals 
identified and that the related disclosures 
were appropriate.
Impact of Accelerating 
Growth Plan
The Accelerating Growth Plan is not by 
itself a significant matter; it does, however, 
have an impact across the significant 
matters of adjusting items, assets held 
for sale and impairment testing for this 
financial year and future financial years. 
The Audit Committee has considered 
and approved the approach taken by 
management across these areas.
Environmental, social and 
governance (ESG)
Due to the significant changes proposed 
around sustainability regulations and 
associated reporting requirements, ESG is 
a standing item on the Audit Committee’s 
agenda and during the year the Committee:
•	 	reviewed the approach and proposed 
disclosure around the quantification of 
climate-related risks and opportunities 
under the TCFD requirements; and
•	 	monitored readiness for CSRD and EU 
Taxonomy for the Group’s subsidiaries 
and the impact on timing from the EU 
Omnibus simplification package.
Corporate governance
In response to the revised UK Corporate 
Governance Code, provision 29, the Committee 
is currently reviewing the new Code and 
associated guidance. A project has been 
established to lead the identification and 
implementation of material risk and controls 
(financial and non-financial) in preparation 
for the changes.
‘Speaking Out’ facility
In accordance with the Code, the Committee 
has continued to review the Company’s 
whistleblowing function. A new system 
was introduced in 2024 and is now operated 
by Safecall Ltd. This allows employees and 
third parties to report anonymously and 
in confidence in a variety of different 
ways. The Committee received half-yearly 
reports from the General Counsel on 
the operation of this function and the 
arrangements in place for proportionate 
and independent investigations.
Fair, balanced and 
understandable
In order to confirm to the Board that the 
Annual Report and Accounts, taken as a 
whole, is fair, balanced and understandable, 
there has been a thorough verification and 
approval process using the Committee’s 
knowledge of the Company, as outlined below:
•	 The Annual Report and Accounts is drafted 
by the appropriate senior management 
with overall coordination by the Secretariat 
team to ensure consistency.
•	 Comprehensive reviews of the drafts 
of the Annual Report and Accounts are 
undertaken by management, members 
of the Executive Committee and the 
Audit Committee Chair.
•	 A final draft is reviewed by the Audit 
Committee prior to consideration by 
a Committee of the Board.
•	 Formal approval of the Annual 
Report and Accounts is given 
by the Disclosure Committee.
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110
Going concern and viability
The assessment of the Group to continue as 
a going concern is supported by the following:
•	 cash and cash equivalents of £0.9bn 
at the balance sheet date;
•	 the Group maintains sufficient headroom 
to its current financial covenants 
throughout the going concern period; and
•	 £0.4bn of sterling bonds raised in 
January 2025, with the proceeds to cover 
general corporate purposes, including the 
refinancing of debt maturing inside the 
going concern period in October 2025.
The Committee has reviewed the Group’s 
assessment of viability over a period greater 
than 12 months. In assessing viability, the 
Committee has considered the Group’s 
position as listed above, considered the 
current financial and operational position 
of the Group, the Group’s business planning 
cycle and the period over which the directors 
have carried out a robust assessment of the 
principal risks and uncertainties facing the 
Group as outlined on pages 64 to 69 of the 
Annual Report. Further detail of the 
assessment following this can be found 
within the Viability Statement. 
 The viability statement can be 
found on page 70
Internal control and 
risk management
The Audit Committee monitors the systems 
of risk management and internal control. 
In addition, the Committee completes an 
annual review of the effectiveness of these 
systems, assessing the risk management 
framework and policy, management’s risk 
assessment and review process, and the 
monitoring and reporting of risk. This review 
is completed in conjunction with an internal 
control effectiveness review from Internal 
Audit and Group Finance, and considers 
all material controls, including financial, 
operational and compliance controls. 
Overall, the systems and processes in the 
UK are robust, and our overseas businesses 
are progressively maturing. Due to the 
organisational changes over the past 12 
months and the ongoing need for manual 
oversight in some processes following last 
year’s Opera implementation, there is an 
increased focus on ensuring the effectiveness 
of business‑as-usual controls.
During the year, the Committee dedicated 
time to ESG and sustainability compliance, 
corporate reform readiness, and the 
whistleblowing ‘Speaking Out’ facility 
as already outlined. Additionally, the 
updated treasury policy and tax strategy 
were approved, and a comprehensive 
update was provided on our approach 
to employee relations in the UK operations 
including the key themes and potential risks. 
A robust assessment of the principal and 
emerging risks facing the Company was 
carried out by the Board, considering risk 
appetite; each risk was assessed and the 
level of assurance required was determined. 
 Further details of the principal risks 
identified and agreed by the Company 
can be found on pages 64 to 69
Internal Audit
The Internal Audit function provides 
independent assurance through reviewing 
the risk management processes and internal 
controls established by management. 
The Audit Committee discusses and 
approves the Internal Audit annual plan, 
which aims to provide objective and 
insightful assurance that appropriate 
controls are in place to support our strategy 
and growth ambitions. The Head of Internal 
Audit provides regular updates on progress 
against the plan, key findings, as well as 
progress of audit action completion, at 
each meeting. To help the Committee gain 
assurance that the Internal Audit function 
is independent, the Committee meets with 
the Head of Internal Audit at least once a 
year without the presence of management. 
Over the last 12 months, the business audits 
primarily focused on operational and people 
processes across both the UK and Germany. 
Group-wide audits were delivered across 
the technology functions focusing on cyber 
risk and transition of programme activities 
into IT services. In addition, a series of 
programme assurance reviews has been 
conducted across two of our strategic 
programmes, being the replacement of 
our HR & Payroll system and Accelerated 
Growth Programme (AGP). 
A rolling 24-month audit plan is created 
each year, with the first 12 months of activity 
agreed by the Committee in March 2025. 
Creating the 24-month audit plan provides 
greater flexibility and agility for Internal 
Audit to respond and re-prioritise audits 
as business priorities change. The Internal 
Audit plan is developed on the following basis: 
•	 It is risk-based, aligned to Whitbread’s 
principal risks, and determined by 
the Audit Universe, which sets out 
all auditable areas of the business 
and assigns each area a risk level 
and recommended audit frequency. 
•	 It considers areas of major change 
within the business, recurring themes 
from previous audit results, the views 
of management and external risk trends.
•	 Follow-up audits are also planned in areas 
where past audits highlighted significant 
risks to ensure remedial actions have been 
implemented and are working effectively 
to reduce Whitbread’s risk exposure.
AUDIT COMMITTEE REPORT CONTINUED
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Whitbread PLC Annual Report and Accounts 2024/25
FRC review
The Committee reviewed a letter received 
from the FRC on its review of the Group’s 
H1 FY25 interim results. The FRC’s review 
was based solely on the contents of the 
interim results release. The FRC had no 
questions or queries that they wished to 
raise with the Group.
External auditor
On behalf of the Board, the Committee 
oversees the relationship with the external 
auditor. Deloitte was appointed as the 
auditor of the Company in 2015 following 
a formal tender process, and reappointed 
at the 2023 annual general meeting. 
The current lead audit partner is Kate 
Houldsworth, who was appointed in 
2020. Kate will rotate as the lead partner 
following the 2024/25 financial year audit 
following the completion of Kate’s five-year 
tenure in that role. The Committee worked 
closely with management to ensure that 
a suitable auditor onboarding process 
is in place during the Deloitte tender bid. 
Following this, William Smith has been 
identified as the proposed successor audit 
partner. William has shadowed Kate over 
this financial year’s audit and will become 
the audit lead after this financial year’s audit. 
The Committee confirms that the Company 
has complied with the requirement of the 
provisions of the Statutory Audit Services 
for Large Companies Market Investigation 
(Mandatory Use of Competitive Tender 
Processes and Audit Committee 
Responsibilities) Order 2014.
Audit effectiveness
The effectiveness of the external audit process 
is dependent on appropriate audit risk 
identification at the start of the audit cycle.
We receive a detailed audit plan from Deloitte, 
identifying its assessment of these key risks.
These risks were reviewed and they, together 
with the work done by the auditor, were 
used to challenge management’s assumptions 
and estimates around these areas, as well as 
other areas reported upon. The effectiveness 
of the audit process was assessed in addressing 
these matters through the reporting we 
received from Deloitte at both the half year 
and year-end. In addition, feedback was 
sought from the Committee, the Board and 
management on the effectiveness of the 
audit process and targeted and tailored 
questionnaires were completed. 
An assessment of the effectiveness of 
Deloitte in respect of the previous financial 
year was undertaken in July 2024. Overall, 
the audit was effective and executed to a 
high standard with relevant and robust 
challenge together with working through 
significant judgemental areas and best 
practice governance. It was noted that 
good progress has been made in multiple 
areas across the audit, and the focus for 
the coming year continues in the areas 
of enhancing its systems audit reliance, 
aligning component audit work with the 
Group audit team and planning the use of 
experts to support certain key audit matters 
as well as building on the proactive approach 
to improve the approach to the Group’s 
defined benefit pension, its impairment 
process and evolving sustainability 
reporting requirements.
As part of our review process for the 
financial year, the Committee will be 
assessing the work of the year-end audit 
after it is finalised, incorporating an external 
audit effectiveness review for this financial 
year which will be completed and reported 
to the Audit Committee.
Auditor independence
To safeguard the objectivity and 
independence of the external auditor, the 
Committee’s terms of reference set out the 
policy in respect of provision of services 
by the external auditor. The Committee 
regularly reviews this policy for necessary 
changes in response to changes in related 
standards and regulatory requirements.
The policy defines permitted services that 
can be provided by the auditor, because 
of the knowledge and experience of the 
external auditor and/or for reasons of 
confidentiality, meaning it can be more 
efficient or prudent to engage the external 
auditor rather than another party. This is 
particularly the case with audit-related 
assurance services that are closely connected 
to the audit function where the external 
auditor has the benefit of knowledge 
gained from work already performed 
as part of the audit. 
For certain specified audit and audit-related 
services, the Group can employ the external 
auditor without reference to the Audit 
Committee, subject to a specified fee limit 
of up to £250,000. For the services permitted 
in certain circumstances, agreement must 
be sought from me, as Chair of the Committee, 
where fees are less than the limit specified, 
or with full Audit Committee approval 
where fees are anticipated to be greater 
than £250,000. A tender process would 
be held where appropriate.
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AUDIT COMMITTEE REPORT CONTINUED
Statutory auditor’s fees
£1.4m
£1.2m
£1.0m
£0.8m
£0.6m
£0.4m
£0.2m
£0
2023/24
2022/23
2024/25
1.3
0.1
0.2
0.7
 Statutory audit – Group 
and Company
 Statutory audit – subsidiaries
 Audit-related assurance
 Other non-audit fees
1.3
0.1
0.6
0.0
1.2
0.1
0.6
0.0
Audit quality
The Committee monitors engagements with external stakeholders relevant to the 
Committee’s areas of oversight, including the FRC.
Auditor independence 
continued
Total non-audit fees amounted to £0.3m, 
as broken down below:
£0.1m for audit-related assurance (interim 
review), although this is considered to be 
a non-audit service, the objectives of the 
review are aligned with the audit.
£0.2m for non-audit services in relation to 
the February 2025 Bond issue in the form 
of providing comfort letters. The work 
performed was subject to independent 
review from partners outside of the 
audit team.
Chris Kennedy
Chair, Audit Committee
30 April 2025
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Whitbread PLC Annual Report and Accounts 2024/25
Main activities during the year
In 2024/25, the Audit Committee’s work covered internal controls, risk management, internal audit, external audit and financial reporting. The details of the matters discussed 
at Committee meetings are shown below.
Main activities post-financial year
March 2025
•	 Review of year-end financial 
statements and report template – 
including accounting judgements and 
estimates methodology and approval 
of going concern assessment on 
behalf of the Board
•	 External audit – audit update report, 
AQR output review, approval of 
remuneration, non-audit fees and UK 
Corporate Code update
•	 Internal Audit – approval of plan and 
update on recent internal audits 
•	 Risk and controls – approval of 
risk management policy and 
management framework and update 
on financial control framework and 
cyber risks
•	 Compliance report (including 
subsidiary audit status) and TCFD
April 2025
•	 2024/2025 Annual Report and 
Accounts including strategic report, 
governance and consolidated accounts
•	 Approval of the impact of updated 
judgements and estimates 
•	 External audit – year-end audit report 
and non-audit fees
•	 Internal Audit – internal audit report 
and terms of reference
•	 Risk and controls – review of 
statements on risk management and 
tax controls and litigation report
•	 Compliance report – whistleblowing 
and TCFD update 
•	 External Audit Committee evaluation 
March 2024
•	 Review of the year-end financial 
statements and reports template, 
accounting judgements methodology 
and early view on estimates and 
impairment approach 
•	 External audit – approval of remuneration, 
terms of engagement and non-audit fees
•	 Approval of the Internal Audit plan
•	 Risk and controls – financial controls 
update, approval of risk management 
policy and risk management framework 
and deep dive on cyber risks
•	 Compliance report and TCFD 
•	 Committee evaluation report 
April 2024
•	 2023/24 Annual Report and Accounts 
including strategic report, governance 
and consolidated accounts
•	 Approval of the impact of judgements 
and estimates
•	 External audit – year-end audit report 
and non-audit fees 
•	 Internal Audit – internal audit report 
and terms of reference
•	 Risk and controls – review of 
statements on risk management and 
controls and litigation report
•	 Compliance report (including 
subsidiary audit status) – 
whistleblowing update and 
TCFD report 
July 2024
•	 Compliance – treasury policy, 
UK tax strategy for the year, 
approach to compliance with 
new Governance Code and CSRD
•	 Internal audit report and external 
quality assessment action plan 
update
•	 External audit – auditor 
effectiveness review and 
management update 
•	 Risk and controls – financial 
control framework update 
October 2024
•	 Review of 2024/25 interim results 
– including management papers in 
relation to judgements and estimates, 
impairment and going concern 
•	 External audit – half-year report, 
interim letter of representation and 
preliminary audit plan 
•	 Risk and controls – financial 
controls update and UK Corporate 
Governance Code – key controls plan
•	 Internal Audit – interim update 
including retail audit
•	 Compliance – litigation report, 
compliance report, whistleblowing, 
employee relations in Whitbread UK 
operations, TCFD quantification and 
CSRD update
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REMUNERATION COMMITTEE REPORT
Remuneration
Membership of the 
Remuneration Committee 
and meeting attendance 
Name of director
Attendance at 
meetings 
Frank Fiskers (Chair)
4/4
David Atkins
4/4
Kal Atwal
4/4
Adam Crozier
4/4
Richard Gillingwater
4/4
Karen Jones1
3/4
1	 The meeting Karen Jones couldn’t attend 
was due to a prior commitment before 
joining Whitbread.
On behalf of the Remuneration 
Committee, I am pleased to 
present our remuneration report 
for 2024/25. This report outlines 
the key decisions made by the 
Committee during the financial 
year, including the review of the 
remuneration policy that is due to 
be put to shareholder vote at the 
2025 AGM.
Remuneration Committee 
activities in 2024/25
The Committee’s key area of focus this 
year has been the review of our Directors’ 
remuneration policy – as we approach the 
expiry of our current Policy at the 2025 
AGM. The proposed Policy we are bringing 
for approval at this year’s AGM is a modest 
evolution of our current Policy which we 
believe has remained effective in motivating 
management and aligning with shareholder 
interests. We have engaged widely with 
shareholders in relation to this Policy review, 
and shareholders’ views have shaped our 
final proposals which are set out further in 
this letter. I would like to thank the shareholders 
with whom we have engaged for their time 
and support during the year.
Aside from the Policy renewal, the 
Committee has focused on setting annual 
incentive targets for the coming year and 
assessing prior year outcomes for both the 
annual incentive and the Restricted Share 
Plan. This letter summarises the actions 
we have taken, the reasoning behind our 
decision-making and why we believe these 
outcomes are appropriate.
“The proposed 
remuneration policy we 
are bringing for approval 
at this year’s AGM is a 
modest evolution of our 
current Policy which we 
believe has remained 
effective in motivating 
management and aligning 
with shareholder interests.”
Frank Fiskers
Chair, Remuneration Committee
Business performance
Our challenge to management this year 
was to continue to grow and innovate in the 
UK, to expand and strengthen in Germany, 
and to drive long-term growth in order 
to deliver for our stakeholders.
During the year, we made progress on a 
number of strategic initiatives that underpin 
the Five-Year Plan to generate at least £300m 
per annum adjusted PBT and more than 
£2bn for shareholder returns by 2029/30. 
Although these initiatives will drive benefits 
in years to come, some entailed in-year 
costs. Despite this effect, combined with 
softer UK market demand and cost inflation, 
we have maintained a robust UK trading 
performance throughout 2024/25 and 
made excellent progress in Germany. 
2024/25 annual incentives
The Annual Incentive Scheme (AIS) for 2024/25 
was structured around financial, strategic, 
and ESG-related performance metrics:
•	 financial performance: 70% weighting 
(50% profit, 20% efficiency savings); and
•	 strategic and ESG objectives: 30% weighting.
The incentive outcomes for 2024/25 reflect 
the business’ robust financial performance 
in the year, as well as the continued delivery 
of strategic and ESG objectives.
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2024/25 performance highlights
Grow and innovate in the UK
•	 Achieved UK total accommodation sales 
in line with 2024/25
•	 Outperformed the midscale and 
economy (M&E) market
•	 Delivered a RevPAR premium to the 
M&E market of £5.49
•	 Opened 1,075 new rooms and added 
1,909 to the committed pipeline
Focus on our strengths to grow 
in Germany
•	 Increased Germany’s total year-on‑year 
accommodation sales by 25% in 
local currency 
•	 Grew RevPAR by 18% in local currency, 
which was significantly ahead of the 
M&E market
•	 On track to deliver profitability in 2025/26
•	 Opened 926 new rooms and added 
2,083 to the committed pipeline
Enhance our capabilities to support 
long-term growth
•	 Announced and commenced delivery 
of our Five-Year Plan, targeting 
incremental profit of at least £300m 
by 2029/30
•	 Delivered £75m in cost efficiencies
•	 Started to execute our Accelerating 
Growth Plan, which optimises the 
delivery of F&B at a number of our sites 
by converting and exiting some of our 
poorer performing branded restaurants 
and adding new room extensions
•	 Enhanced operation and commercial 
performance through investment into 
our technology stack 
•	 Maintained a strong balance sheet:
•	 	Lease adjusted leverage of 3.0x
•	 Net debt £483m
•	 Completed a £264m share 
buy‑back programme
•	 Successfully refinanced our 2015 bond
 Five-Year Plan
Read more on pages 14 and 15
As explained in last year’s remuneration 
report, the stretching profit target approved 
at the start of the year took account of the 
Accelerating Growth Plan which, by making 
investments for the long-term benefit of 
the Group, had an impact on profitability 
in 2024/25. This effect, together with softer 
trading conditions (although partly mitigated 
by efficiency savings) resulted in an adjusted 
PBT outturn of £483m, slightly above 
the threshold level of performance we set. 
The Committee believes that this is a fair 
reflection of this element of performance.
The delivery of our efficiency programme 
remains as critical as ever to our financial 
performance and allows us to continue 
to invest in our people and our growth 
opportunities and to enhance the guest 
experience. Efficiency savings delivered 
in the year were £75m, materially above 
our stretch goal of £60.5m. 
Delivery of the executive directors’ strategic 
objectives, which purposefully focused on 
key areas that underpin the Five-Year Plan, 
was excellent, with highlights in the year 
included on pages 131 and 132.
After assessing all elements of the AIS, 
payouts for 2024/25 on a formulaic basis 
are 54.4% of maximum for Dominic Paul 
and 53.3% for Hemant Patel. This is 
c.40%pts lower than AIS outcomes in the 
last two years. The Committee believes 
this is an appropriate reflection of in-year 
performance and has, therefore, not made 
any adjustment to this outcome. As ever, 
the Committee sought to ensure these 
outcomes were reasonable in the context 
of the overall performance of the business 
and the manner in which it has delivered 
for all of its stakeholders, and the way 
we confirmed this is set out on page 130.
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REMUNERATION COMMITTEE REPORT CONTINUED
2022 Restricted Share Plan award
The two underpins for the 2022 RSP were 
a cumulative cost efficiency measure of 
£60m over the three-year period 2022/23 
– 2024/25 and a balanced overall assessment 
of performance and delivery against strategic 
priorities. This 2022 RSP award is the last 
award to use a balanced assessment, before 
moving back to two numerical financial 
underpins for the 2023 award.
Both RSP underpins were met and, therefore, 
the 2022 RSP awards will vest in full; a 
summary of the Committee’s assessment 
of these underpin conditions is set out on 
page 133.
Proposed remuneration policy
As part of our review of the remuneration 
policy, the Committee considered a wide 
range of remuneration structures, assessing 
what is the most appropriate structure to 
incentivise the delivery of our strategy, 
whilst remaining aligned with current 
market practice. Our conclusion was that 
the current structure, consisting of an 
annual incentive and a Restricted Share 
Plan, remains the most appropriate structure 
at this point in time. As such, we are proposing 
to continue with this core structure, with 
only minor changes proposed which are 
intended to improve the effectiveness of 
our Policy.
We conducted an extensive consultation 
exercise with major shareholders, to seek 
their views on the current structure of our 
remuneration schemes and our proposals. 
We were pleased to have the support of 
the overwhelming majority and we modified 
our proposals slightly in light of some 
feedback received.
Retaining our Restricted Share Plan
We are proposing to retain our current 
construct. It has been effective at both the 
executive level and in the cascade to the 
wider management team, being widely 
understood by participants and effective 
as both a retention tool and in driving 
alignment to share price. Successfully 
delivering our Five-Year Plan will result in 
strong shareholder returns and share price 
performance. This will directly increase the 
values vesting from our RSP. We believe 
this simple incentive structure is the most 
effective way to align our executives and 
the wider management team with the 
shareholder experience. 
Changes to deferral policy
Our current Policy is that 50% of any bonus 
earned will be deferred into shares that 
vest after three years. In practice, it can 
be challenging for executive directors to 
dispose of shares when they are in role. 
Consequently, the combination of our 
deferral policy and awarding the RSP fully 
in shares means that executives may build 
up an exposure to Whitbread shares that is 
materially beyond the ownership guidelines 
we set.
We have set these minimum shareholding 
requirements at 300% of salary for the CEO 
and 200% of salary for the CFO and believe 
that this is the appropriate mechanism 
through which to ensure that executives 
are aligned to share price.
As such we are proposing that, once 
directors have met or exceeded their 
shareholding guideline, the AIS deferral 
requirement will reduce to 25% of any 
bonus earned.
For the avoidance of doubt the entire cash 
bonus will remain subject to clawback for 
three years post-payment and the deferred 
bonus will remain subject to malus for three 
years post-award. Further, the events which 
can trigger the application of malus and 
clawback, whether the award is cash or 
equity settled, are identical under our plan 
rules. As such the Committee believes that 
this proposed change does not limit our 
ability to enforce malus and/or clawback 
if required.
Annual Incentive Scheme – 
payout at target
Our current Policy states that ‘around 50% 
is paid for on-target performance’. As disclosed 
in last year’s remuneration report, in practice 
the Committee has set the payout for 
on-target performance at differing levels 
depending on the measure and the 
particular characteristics of the actual 
targets each year. In particular the current 
payout for on-target performance against 
our financial measures is 60% of maximum, 
due to the stretching nature of our budgets 
and our desire to align ‘target’ to ‘budget’.
In order to provide more clarity, we propose 
to amend our Policy to say that the payout 
for on-target performance will be determined 
by the Committee for each measure when 
targets are set and that it will be no more 
than 60% of maximum for any measure.
Changes to post-cessation 
shareholding requirements
Our current post-cessation shareholding 
requirement (PCSR) is a phased requirement, 
from 100% of the in‑role requirement for the 
first year post‑departure, reducing to 50% 
in the second year and 25% for the third 
year post‑departure. 
During our engagement process a small 
number of shareholders asked that we align 
our PCSR with the Investment Association’s 
recommended approach of 100% of the 
in-role requirement for two years after 
cessation of employment. While we were 
comfortable with the current approach, 
which extends the requirement over a 
longer timeframe, we are amending our 
Policy on this basis.
Implementation for 2025/26
Both Dominic Paul and Hemant Patel will 
receive salary increases of 3%. This is in 
line with the increase applied to salaried 
employees in the UK and considerably 
lower than the increase applied to the 
majority of our hourly paid team members 
in the UK where we have continued to make 
a significant investment to ensure our pay 
rates remain competitive.
In respect of the AIS, as the German 
business is on track to deliver profitability in 
2025/26, we believe now is the right time to 
introduce this measure into our incentives 
and we will be introducing a 10% weighting 
to Germany profit. We will retain the 50% 
weighting to Group profit and have a 15% 
weighting to efficiency. The remaining 25% 
will be split between strategic objectives 
and ESG. We communicated the intention 
to include an allocation to Germany profit 
to our shareholders as part of our engagement 
process and were pleased that shareholders 
were supportive of this change. 
 Full details on our measures for 2025/26 
are on page 139
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Whitbread PLC Annual Report and Accounts 2024/25
2025 RSP awards will be made at 125% for 
Dominic Paul and 110% for Hemant Patel. 
The underpins are based on net debt to 
EBITDAR ratio and returns. The Committee 
considers these underpins to continue to be 
the most appropriate to protect shareholders 
against any payments for potential failure. 
 More details on the underpins are provided 
on page 140
Looking forward 
We look forward to our continued engagement 
with shareholders over the course of the 
year and with the aim of ensuring that our 
Policy continues to align executive pay and 
incentives to our strategic priorities, as well 
as the interests of our stakeholders.
With the business well-positioned for 
long-term profitable growth, the Committee 
will continue to set stretching goals and 
appropriate policies that align management 
with this long-term growth, driving the right 
behaviours and performance outcomes.
I hope to meet some of you at our AGM in 
June, where I will be happy to answer any 
questions you might have.
Frank Fiskers
Chair, Remuneration Committee
30 April 2025
Integrated restaurant at Premier Inn St Pancras
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Stakeholder experience in 2024/25
 Employees
•	 An increase in our UK lowest entry pay 
rates of 9.2% in April 2024 and 6.7% in 
April 2025, continuing to be above the 
National Living Wage
•	 A special one-off payment in April 2024 
to UK hourly paid team members and 
Guest Support teams as a thank you 
for their ongoing commitment and 
contribution to Whitbread’s strong 
performance
•	 A special annual payment to hourly 
paid team members in Germany
•	 Investment in developing careers, 
through external leadership programmes 
for senior leaders and our ‘Leading for 
Tomorrow’ programme for operational 
leaders (with 462 Multi-Site Hotel 
Managers and Restaurant General 
Managers completing the programme)
•	 Launched ‘Progressing Into’, our internal 
operation development programmes, with 
over 200 delegates on the programmes
•	 We have over 750 team members on 
apprenticeship programmes, together with 
over 300 achieving their qualification this 
year, and an increasing number in our 
Support Centres, enabling our people to 
increase their technical knowledge and 
gain a qualification to recognise their 
skills. We were recognised as 24th in the 
Top 100 Apprenticeship Employers by 
the DfE, an improvement of eight places 
versus last year
•	 Recognised as a Top Employer for the 
15th consecutive year
•	 Continued investment in wellbeing through 
financial education and financial assistance 
through grants via Hospitality Action
 Customers
•	 Customer satisfaction scores in UK Premier 
Inn sites not impacted by the Accelerating 
Growth Plan, increased by 0.7%pts year on 
year, and Germany Premier Inn sites were 
up by 3.2%pts 
•	 Branded restaurant customer satisfaction 
scores have increased year on year by 
3.7%pts
•	 Maintained our market-leading Quality 
& Value scores in the UK with scores 
in Germany among the highest in the 
midscale and economy market, measured 
by the YouGov BrandIndex 
•	 Continued our bed replacement programme, 
with now over 65,000 beds upgraded to the 
new specification to further reinforce quality 
of sleep for customers
•	 Refurbished a further 5,187 rooms to 
ensure a consistent, quality experience for 
customers – and materially reduced the 
refurbishment cost per room
•	 Rolled out the early check-in option for 
our guests across the UK estate and rolled 
out both early check-in and late check-out 
across the German estate
•	 Introduced ‘rooms with a view’ in c.100 
UK hotels
•	 Developed a further 897 Premier Plus 
rooms across 64 hotels to provide an 
upgrade option for customers, including 
244 Premier Plus rooms in Germany across 
12 hotels – taking the total Premier Plus 
rooms to 6,473 including 630 in Germany
•	 Opened and converted 11 new hotels 
to provide great-value accommodation 
in even more locations for customers, 
including four new and converted hotels 
in Germany. In addition, we also:
•	 completed our first hotel conversion 
as part of our Accelerating Growth 
Programme; and
•	 launched our first Premier Inn in Vienna, 
Austria featuring 180 rooms
•	 Expanded online payment options with the 
introduction of Apple Pay and Google Pay 
for both our UK and German hotels
•	 Went live in Germany with our virtual 
assistant, Tom, enabling our reception 
teams to focus on providing enhanced 
on‑site care
•	 Launched our first online brand campaign 
in Germany, raising brand awareness by 
4%pts
•	 Opened connection to Sabre GDS, one 
of the big three partners, widening access 
to TMCs in Europe and North America
•	 Expanded our distribution in Germany 
by strengthening partnerships with 
OTAs, enhancing visibility and increasing 
booking opportunities
•	 Extended the trial of our ground-floor 
concept, ‘The Social’, to 19 sites, giving our 
hotel guests a fantastic F&B experience
•	 Significant expansion in CRM communication 
and promotional activity, increasing 
revenue contribution year on year by c.80%
REMUNERATION COMMITTEE REPORT CONTINUED
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Whitbread PLC Annual Report and Accounts 2024/25
 Investors
•	 Adjusted PBT of £483m
•	 Dividend of 97.0 pence per share
•	 £264m share buy-back completed 
•	 A further year of market 
outperformance in the UK, with 
Premier Inn total accommodation 
sales 0.7%pts ahead of the midscale 
and economy market (excl. Premier Inn)
•	 Expansion continuing at pace in 
Germany, establishing a broad national 
network with 62 open hotels (10,965 
rooms) and 38 in the pipeline (7,265 
rooms), committed to almost double 
the estate by 2029/30 to 20,000 rooms
•	 Successful issue of seven-year £400m 
bond at a strong price of gilts +133 bps
•	 Significant interaction through 
Chairman, Chief Executive, CFO, 
General Counsel and IR team over 
the year
 Suppliers
•	 Continued option for discounted early 
payment to support supplier cash 
flow management
•	 Continued the committed buy 
process, giving additional contractual 
security on high-value food products
•	 Continued additional due diligence 
on human rights
 Communities
•	 Donated 137,092 meals to FareShare 
and other charities
•	 Raised £2.0m for Great Ormond 
Street Hospital Children’s Charity
•	 For the Children’s Health Foundation 
in Ireland, we’ve committed to raising 
€30,000 in 2024–2027 to fund a 
ground-breaking multi-disciplinary 
rehabilitation programme, which will 
be the first of its kind for children 
in Ireland
•	 Donated 2,000 mattresses and sofa 
beds since 2023 to temporary shelters 
in Ukraine through our partnership 
with Hope & Aid
•	 Raised €500,000 in 2024/25 for our 
German charity partner Children for 
a better World e.V. (CHILDREN), a 
national charity fighting child poverty
•	 660 hours donated to a variety of 
local community projects through 
our New Site Opening volunteering 
initiative. For example, our Premier 
Inn Torquay Harbour team helped to 
rehouse giraffes in the local zoo, while 
the Premier Inn York Layerthorpe 
team spent more than 200 hours 
restoring and maintaining areas 
of the local nature reserve
•	 Donated £200,000 to charitable 
initiatives in Bedfordshire
 Environment
•	 Completed our first double materiality 
assessment for the German operations
•	 Submitted our Forest, Land and 
Agriculture (FLAG) targets to SBTi 
for validation
•	 Scope 1 and 2 carbon intensity reduction 
at 59.7% vs 2016/17 baseline
•	 This year, we decarbonised more rooms 
than expected (759 vs target of 555), 
where old gas boilers were replaced with 
air-source heat pumps. This helped us to 
cut our direct (Scope 1) GHG emissions
•	 The Accelerating Growth Plan will result 
in 3,500 new rooms, 90% of which will 
be operationally low carbon, powered by 
electricity backed by Renewable Energy 
Guarantees of Origin (REGO)
•	 ESG scores received in 2024/25: MSCI 
AA, Sustainalytics 18.9 (Low Risk), ISS 
ESG B-, CDP B for climate and water
•	 14.2% reduction in water use per sleeper 
from a 2019/20 baseline, meaning we 
are on track to reach our target of a 20% 
reduction by 2030
•	 All seven new UK hotels in 2024/25 
achieved EPC A, and three of them 
BREEAM Excellent. Three of the seven 
hotels were opened in repurposed 
office buildings which helped to 
reduce embodied carbon associated 
with construction
•	 15 hotels are now open to BREEAM 
Excellent or higher standards 
•	 In Germany, all 14 new build hotels, 
including two in 2024/25, have either 
received or are pending sustainable 
building certificates (BREEAM, LEED 
or DGNB)
•	 In Germany, all electricity is sourced 
from 100% eco electricity (Ökostrom)
•	 We continue to source our critical 
commodities responsibly, with 100% 
of whole beef farm assured, 100% 
o whole fish MSC certified and 100% 
of whole shell eggs cage free
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REMUNERATION AT A GLANCE
2024/25 single total figure of remuneration
The diagram below provides a summary of the single total figure of remuneration for 
2024/25. Further details are set out on page 130 in the annual report on remuneration.
Dominic Paul
Chief Executive
Hemant Patel
Chief Financial Officer
 Base salary
 Benefits
 Annual Incentive Scheme 
 Restricted Share Plan 
 Pension 
 Base salary
 Benefits
 Annual Incentive Scheme 
 Restricted Share Plan 
 Pension 
30.3%
0.7%
28.2%
37.8%
3.0%
32.3%
1.3%
29.5%
33.7%
3.2%
£3.07m
£1.70m
Incentive outcomes in 2024/25
2024/25 Annual Incentive Scheme outcomes
Outcome 
(% of maximum)
Measure
Weighting 
(% of max)
Threshold
Target
Max
Dominic 
Paul
Hemant 
Patel 
Adjusted PBT 
performance
50%
Actual: £483m
13.6%
13.6%
£477m 
(10%
payout)
£530m
(60% 
payout)
£585m
(100% 
payout)
Efficiency 
savings
20%
Actual: £75m
100%
100%
£49.5m 
(10%
payout)
£55.0m 
(60%
payout)
£60.5m 
(100%
payout)
Strategic 
objectives
20%
Details of performance are set out 
on pages 131 and 132
98.0%
92.4%
ESG measures
10%
Details of performance are set out 
on page 133
80%
80%
Total outcome (% of maximum)
54.4%
53.3%
Actual annual incentive
£865k
£499k
Value of which deferred into shares (50% of total)
£433k
£250k
2022 RSP underpin assessment
Underpin
Assessment
Vesting level 
(% of maximum)
Cumulative cost efficiency of £60m over the 
three-year period to the end of 2024/25
Met: £167m 
delivered
100%
Balanced assessment of underlying 
performance and delivery against strategic 
priorities over the performance period
Met: full 
assessment set 
out on page 133
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Whitbread PLC Annual Report and Accounts 2024/25
The Company’s directors’ remuneration policy (the ‘Policy’) is due to be renewed by shareholder approval at the annual general meeting on 19 June 2025. A summary of the proposed 
Policy and how we intend to implement it for 2025/26 is set out below. We set out the full proposed remuneration policy on pages 122 to 129.
Key elements
2025/26
2026/27
2027/28
2028/29
2029/30
Overview of remuneration policy
Implementation for 2025/26
Base salary, 
pension 
and benefits 
Salary
Salaries are reviewed annually. 
CEO: £964,080 (3% increase). 
CFO: £568,218 (3% increase).
Benefits 
Car or car allowance and healthcare or personal insurance.
Additional benefits may be provided in exceptional circumstances 
(e.g. relocation).
In line with Policy.
Pension
Maximum of 10% of salary.
CEO: 10% of salary. 
CFO: 10% of salary. 
Annual Incentive 
Scheme
Maximum 
opportunity
Up to 200% of base salary.
Any increase beyond 170% of salary will only be applied in 
exceptional circumstances.
CEO: 170% of salary.
CFO: 170% of salary.
Operation 
and metrics
Directors are required to defer 50% of their bonus into shares, if 
they have not met their minimum shareholding requirement, or 
25% of their bonus if they have met their shareholding requirement. 
The remainder is paid in cash.
Shares vest after three years.
Malus and clawback provisions apply.
Profit: 50%.
Germany profit: 10%.
Efficiency: 15%.
Strategic objectives: 20%.
ESG: 5%.
Restricted Share 
Plan
Maximum 
opportunity
CEO: 125% of salary.
CFO: 110% of salary.
CEO: 125% of salary. 
CFO: 110% of salary. 
Operation 
and metrics
Three-year vesting period.
Subject to two or more performance underpins and 
continued employment. 
Additional two-year holding period.
Malus and clawback provisions apply. 
Average lease‑adjusted net debt to 
EBITDAR leverage ratio being less 
than 4.2x.
Average ROCE for the UK business 
to be 9% or higher.
Shareholding 
requirement
Shareholding 
requirements
CEO: 300% of salary.
CFO: 200% of salary.
Requirement is that shares from exercised share awards must be 
retained until these levels have been reached.
Actual shareholding as at 
27 February 2025:
Dominic Paul 235%.
Hemant Patel: 187%.
Post-cessation 
shareholding 
requirements
100% of the in-role requirement for two years post-departure.
Malus and 
clawback
Circumstances 
i)	 Material misstatement of results.
ii)	 Misconduct.
iii)	 Material loss as a result of participant actions or behaviour.
iv)	 Material reputational damage.
v)	 An error in assessing the performance conditions or underpin.
vi)	 Insolvency or corporate failure.
Summary of our proposed remuneration policy and implementation for 2025/26
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DIRECTORS’ REMUNERATION POLICY
Introduction
This report outlines the Company’s directors’ remuneration policy (the ‘Policy’), which shareholders will be asked to approve at the annual general meeting to be held on 19 June 2025. 
Subject to shareholder approval, the Policy will be effective from the date of the 2025 AGM and is intended to apply for three years.
For executive directors, our approach continues to be designed so as to:
•	 align with the business strategy and the achievement of planned business goals;
•	 support the creation of sustainable long-term shareholder value;
•	 provide an appropriate balance between remuneration elements that attract, retain and motivate the highest calibre of executive talent; and 
•	 encourage a high-performance culture by ensuring share–based remuneration constitutes a substantial proportion of the remuneration package and by linking maximum payout 
opportunity to outstanding results.
Whitbread is an international-focused hotel business and our approach is also designed to enable the Company’s long-term objective of expansion and growth in both the UK and Germany.
The Policy table below provides more detail on each key element of remuneration for executive and non-executive directors, including the maximum potential value of each element, 
a brief summary of how it works and details of any performance metrics. It also details the changes from the previous Policy, where applicable.
Future Policy table
Element
Purpose and link to strategy
Operation
Maximum potential value
Performance metrics
Base salary
Changes from 
previous Policy: None.
•	 Base salaries are set 
to be sufficient to 
attract and retain the 
calibre of executive 
talent needed to 
support the long‑term 
interests of the business.
Salaries are reviewed annually taking 
account of:
•	 the salary review across the Group;
•	 trading circumstances;
•	 personal performance, including 
against agreed objectives; and
•	 market data for an appropriate 
comparator group of companies.
•	 Annual salary increases would 
normally be in line with the average 
increases for employees in other 
appropriate parts of the Group.
•	 On occasion, increases may be larger 
where the Committee considers 
this to be necessary. Circumstances 
where this may apply include growth 
into a role, to reflect a change in 
scope of role and responsibilities, 
where market conditions indicate a 
level of under-competitiveness and 
where the Committee judges that 
there is a risk in relation to attracting 
or retaining executive directors.
•	 None.
Benefits
Changes from 
previous Policy: None.
•	 Benefits are intended 
to be competitive in 
the market so as to 
assist the recruitment 
and retention of 
executive directors.
•	 Executive directors are entitled 
to benefits relating to a car or 
car allowance and healthcare or 
personal insurance.
•	 In exceptional circumstances, such 
as the relocation of a director, or 
for a new hire, additional benefits 
may be provided in the form 
of a relocation allowance and 
benefits including tax equalisation, 
reimbursement of expenses for 
temporary accommodation, travel 
and legal and/or financial assistance.
•	 We do not anticipate that the 
maximum payable would exceed 10% 
of salary. However, the Committee 
may provide benefits above this 
level in certain situations where it 
deems it necessary. This may include, 
for example, the appointment 
of a director based overseas or 
a significant increase in the cost 
of the benefits.
•	 None.
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Element
Purpose and link to strategy
Operation
Maximum potential value
Performance metrics
Annual Incentive 
Scheme (AIS)
Changes from 
previous Policy:
Deferral reduced to 25% 
once shareholding 
requirement is met.
At most, 60% of the 
maximum incentive 
will be payable for 
target performance 
respectively for 
each measure.
•	 To provide a direct 
link between annual 
performance 
and reward.
•	 To incentivise the 
achievement of 
outstanding results 
across appropriate 
key stakeholder 
measures.
•	 To align with the 
long-term interests 
of shareholders and 
help participants build 
a significant stake 
in the business over 
time, by awarding a 
material part of the 
annual incentive in 
deferred equity.
•	 Targets for measures are normally set 
at the beginning of the financial year.
•	 Cash awards paid following the end 
of the financial year.
•	 Deferred share awards normally 
vest after three years, subject to 
continued employment.
•	 Malus provisions apply to unvested 
deferred shares and clawback 
provisions apply to cash awards 
as set out below.
•	 Up to 200% of base salary.
•	 The maximum bonus for 2025/26 for 
the current executive directors will 
be 170% of base salary. Any increase 
beyond this level in future years 
will only be applied in exceptional 
circumstances and will be at the 
discretion of the Committee.
•	 50% of any bonus earned is deferred 
into shares if the minimum shareholding 
requirement has not been met. If the 
minimum shareholding requirement 
has been met, 25% of any bonus 
earned is deferred into shares.
•	 Awards are payable based on a mix of financial 
metrics and other business objectives. Financial 
metrics will represent no less than 60% of 
the total award for each year, of which the 
predominant amount is intended to be profit. 
Other measures will be objective and, when 
possible, externally benchmarked leading indicators 
of future financial performance will be used. 
At most, 25% of the maximum incentive is paid 
for threshold performance, with a maximum of 
60% paid for on-target performance and the 
full incentive payment being paid for delivering 
stretch performance for each measure.
•	 These vesting levels may vary from year to year.
•	 The Committee may at its discretion adjust the 
outcome under the formulaic measures where 
it considers it is appropriate to do so to better 
reflect overall Company performance.
Restricted Share Plan 
(RSP)
Changes from 
previous Policy: None.
•	 To enable the growth 
strategy in both the 
UK and Germany, 
which requires 
different strategies 
and approaches.
•	 To promote long‑term 
value creation rather 
than focusing on 
specific targets at 
a time when the 
executive directors 
need to balance 
investment and growth.
•	 To retain executive 
directors throughout 
an important time for 
the business to deliver 
the growth strategy.
•	 Awards normally vest after a period 
of at least three years, subject to 
two or more performance underpins 
and continued employment.
•	 After vesting, there will be an 
additional holding period during 
which vested shares cannot be sold, 
such that the combined underpin 
measurement period and holding 
period is at least five years.
•	 Subject to clawback and malus 
provisions as set out below.
•	 Dividend equivalents may be 
provided on vested awards 
during a holding period.
•	 Annual awards to a maximum 
of 125% of base salary in respect 
of each financial year.
•	 The grant for 2025/26 for the 
current executive directors will 
be 125% of base salary for the 
CEO and 110% of base salary for 
the CFO. Any increase beyond 
this level for the CFO will only be 
applied in exceptional circumstances 
and will be at the discretion of 
the Committee.
•	 Vesting will be subject to two or more 
performance underpins, which will be disclosed 
at or around the time of grant in the DRR.
•	 If one or more of the underpins are not met, 
then a portion of the award up to or equal to 
the weighting of that measure(s) will lapse, 
subject to the overall discretion set out below.
•	 It is anticipated that all performance underpins 
will be equally weighted, although the Committee 
retains the discretion to adjust the weighting of 
any underpins each year.
•	 The Committee will select the underpins each 
year in order to align with the Company’s strategy 
and these will normally be disclosed at or around 
the time of grant, in the DRR. At least one underpin 
will be based on an objective financial metric.
•	 In addition, the Committee will have general 
discretion to determine the most appropriate 
vesting levels if it believes this will better reflect 
the underlying financial performance of the 
Company over the period and such other factors 
as it may determine.
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Element
Purpose and link to strategy
Operation
Maximum potential value
Performance metrics
Sharesave scheme
Changes from 
previous Policy: None.
•	 To encourage 
long‑term shareholding 
in the Company.
•	 Annual invitation to all employees, 
including executive directors.
•	 Option price calculated by reference 
to the market price discounted by 
20% on the invitation date.
•	 Options granted subject to 
participant agreeing to save over 
a three and/or five-year period.
•	 In the event an employee working in 
Germany is made an executive director, 
they will be eligible to participate in 
the International Sharesave scheme 
(which is aligned with the scheme for 
UK-based employees).
•	 Consistent with prevailing HMRC 
limits, currently savings are limited 
to £500 per month.
•	 None.
Pension
Changes from 
previous Policy: Maximum 
potential value simplified 
to remove legacy text 
in relation to phased 
reduction in contribution 
rate from 15% to 10% of 
base salary. 
•	 Pension benefits 
are provided in 
order to offer a 
market competitive 
remuneration package 
that is sufficient to 
attract and retain 
executive talent.
•	 Executive directors are entitled 
to participate in the Company’s 
pension scheme (or other pension 
arrangements relevant to their 
location if based overseas).
•	 Defined contribution scheme.
•	 Can elect for cash in lieu of pension 
contributions.
•	 The maximum pension contribution 
is aligned with the rate available to 
the majority of the wider workforce, 
which is currently 10% of base salary.
•	 None.
Chairman and 
non-executive fees
Changes from 
previous Policy: None.
•	 To attract and retain 
a Chair and non-
executive directors 
of the highest calibre.
•	 The Chairman receives an annual 
fee and the non-executive directors 
receive a base fee, with additional 
fees for acting as the Senior 
Independent Director or for chairing, 
or being a member of, the Audit or 
Remuneration Committee or any 
other Board Committee as may be 
constituted from time to time.
•	 The Chairman and non-executive 
directors are entitled to claim 
all reasonable expenses, and 
the Company may settle any 
tax incurred, but do not receive 
any other fees or remuneration 
in connection with their roles 
at Whitbread.
•	 The fees are reviewed annually 
by the Board (excluding the 
non‑executive directors), taking into 
account a range of factors including 
the time commitment required of 
the directors, the responsibilities of 
the role and the fees paid by other 
similar companies.
•	 Non-executive director fees must 
remain within the aggregate limit 
approved by shareholders from 
time to time. The current aggregate 
limit is £1,000,000 (excluding the 
Chairman’s fee and additional fees, 
such as for Committee membership).
•	 None.
DIRECTORS’ REMUNERATION POLICY CONTINUED
Future Policy table continued
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Share-based awards under the AIS and RSP may:
a)	 be delivered as nil-cost options, forfeitable shares, conditional share awards 
or equivalent cash-settled instruments; and
b)	 be adjusted in the event of any variation of the Company’s share capital or in any 
other circumstances the Committee considers it appropriate.
Illustration of application of remuneration policy
The graphs below show how the Policy will be applied in 2025/26, with details of 
expected remuneration levels for each director for below threshold performance, 
on‑target performance and maximum performance.
Executive directors – potential value of 2025/26 package
Dominic Paul
Hemant Patel 
On target
On target
Maximum
Maximum
Maximum, with 
50% share 
price growth
Maximum, with 
50% share 
price growth
31%
33%
26%
23%
25%
22%
15%
15%
21%
22%
18%
19%
15%
15%
21%
22%
18%
19%
37%
34%
30%
27%
39%
36%
£3,189,563
£1,806,108
£3,886,110
£2,216,646
£4,471,110
£2,520,063
 Base salary and benefits   Pension   Cash incentive   Deferred shares   RSP
Below threshold
Below threshold
91%
91%
£1,077,174
£643,840
9%
3%
2%
2%
9%
3%
3%
2%
The table below sets out the assumptions used in the scenario charts on the left:
Below threshold
On target
Maximum
•	 Only the fixed pay elements 
are received (base salary, 
benefits and pension).
•	 Salary reflects what 
will be paid in 2025/26. 
For the CEO and CFO 
this means the salary 
has been pro-rated to 
reflect the increase from 
1 May 2025.
•	 Benefits are included at 
the value in the 2024/25 
single figure table.
•	 The CEO’s and CFO’s 
pensions are 10% 
of salary.
•	 Fixed pay elements 
plus target annual bonus 
and RSP.
•	 Incentives are based on 
salaries at 1 May 2025.
•	 On-target pay for the 
Annual Incentive Award 
has been included at 57.5% 
of the maximum award 
(170% for each director).
•	 On-target pay for the RSP 
has been included at 100% 
of the 2025/26 maximum 
award (125% of salary 
for the CEO and 110% of 
salary for the CFO).
•	 Fixed pay elements 
plus maximum Annual 
Incentive Award and RSP, 
with values as set out to 
the left.
•	 An additional scenario 
sets out the value of 
the RSP assuming a 
50% increase in share 
price between grant 
and vesting.
Performance measures
With the exception of base salary, benefits, pension and participation in the Sharesave 
scheme, all other elements of the remuneration packages of the executive directors are 
linked to performance.
The RSP is subject to performance underpins, which, if not met, may cause an award to 
be reduced. The RSP is designed to incentivise delivery of the growth strategy in both the 
UK and Germany, to support shareholder alignment through direct exposure to share price 
and to retain executive directors throughout an important time for the business to deliver 
the growth. The underpins each year are set taking into account the business plan and 
the Group’s strategy so as to protect against a payment for failure.
The performance measures and targets for the Annual Incentive Scheme are selected 
annually to align with the business strategy. Targets for measures are normally set at 
the beginning of the financial year.
There are a number of types of measure used to determine the level of awards under 
the scheme. There are financial and other business measures and some strategic growth 
objectives. The growth objectives will be quantitative measures linked to individual 
responsibilities in the context of our strategic objectives and will be reviewed in advance 
by the Committee. Targets are set taking into account the business plan.
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Malus and clawback
Malus and clawback provisions apply to the RSP for the duration of the vesting period and 
for two years following vesting respectively, which can result in a reduction of the award 
(including to zero). Malus and clawback provisions apply to the deferred annual bonus and 
cash portion of the bonus respectively for the duration of three years from the date of the 
award (or, if earlier, in the case of a deferred share award, the date of vesting). The malus 
and clawback periods are purposefully designed to align with respective deferral, vesting 
and holding periods. These are considered appropriate timeframes to review whether any 
trigger events have occurred under the malus and clawback provisions.
Malus and clawback can be triggered where, in the opinion of the Committee, there are 
exceptional circumstances including: (i) a material misstatement of results; (ii) misconduct 
on the part of the participant; (iii) where the participant is deemed to have caused a material 
loss for the Company and/or the Group as a result of (a) reckless, negligent or wilful 
actions or (b) inappropriate values or behaviour; (iv) where there has been an event that 
has caused, or is likely to cause, material reputational damage to the Group; (v) an error in 
assessing the performance conditions or underpin that results in the award vesting/bonus 
being awarded to a greater degree than would have been the case had that error not occurred; 
or (vi) insolvency or corporate failure.
For awards already granted, malus and clawback provisions in place at the time of that 
grant will continue to apply.
Shareholding requirements
The Chief Executive is required to build and hold a shareholding at least equal to the value 
of 300% of salary, and the Chief Financial Officer is expected to reach a holding equal to 
the value of 200% of salary. Until they reach this level, executive directors are expected 
to retain 100% of vested awards (after the deduction of income tax, National Insurance 
contributions and dealing fees). In addition, a newly appointed executive director is 
expected to build a shareholding in the Company during the vesting of any share awards. 
The failure to adhere to these requirements may lead to the executive director being 
excluded from participation in future share plan awards.
Shares held outright (including by a connected person) count towards the shareholding 
requirement. In addition, any vested but unexercised options, deferred bonus shares or any 
vested Long Term Incentive Plan (LTIP) or RSP share awards subject to a holding period 
count towards the shareholding requirement on a notional net of tax basis. Any awards still 
subject to performance conditions, including awards subject to a performance underpin 
under the RSP, cannot count towards a shareholding requirement.
Additionally, executive directors will continue to have shareholding requirements 
post‑cessation. It is a term of grant of all deferred bonus and RSP awards granted since 
December 2019 that the award cannot be exercised if an individual is not, at that point 
in time, meeting their post-cessation shareholding requirement.
The post-cessation shareholding requirements have been set at 100% of the normal 
shareholding requirement for two full years after cessation of employment.
In cases where the individual has not had sufficient time to build up shares to meet the 
above levels, the requirement is set at the individual’s actual level of shareholding at 
cessation of employment. The Committee retains the flexibility to waive the post-cessation 
shareholding requirements in certain exceptional circumstances.
Service contracts and external appointments
The key terms of the executive directors’ service contracts are as follows:
•	 notice period – six months by the director and 12 months by the Company;
•	 termination payment – see policy on payment for loss of office below;
•	 sickness – full salary for a maximum of 12 months in any three-year period or for 
a maximum of nine consecutive months; and
•	 non-compete – for six months after leaving or being put on garden leave.
The dates of the executive directors’ service contracts are as follows:
Dominic Paul	
	
28 June 2022
Hemant Patel	
	
26 January 2022	
Executive directors’ service contracts are available for inspection by any person at the 
Company’s registered office during normal office hours and on the Company’s website 
at www.whitbread.co.uk. The executive directors are entitled to retain fees from external 
directorships.
The effective dates of the letters of appointment of the Chairman and the non-executive 
directors are as follows:
Adam Crozier	
	
1 March 2018
Kal Atwal	
	
1 March 2021
Horst Baier	
	
1 November 2019
Frank Fiskers	
	
1 February 2019
Richard Gillingwater	
27 June 2018
Karen Jones	
	
9 January 2023
Chris Kennedy	
	
1 March 2016
Shelley Roberts	
	
31 October 2023
Cilla Snowball	
	
24 January 2023
The Chairman and non-executive directors were each appointed for an initial three-year 
term and are subject to annual re-election at the AGM.
DIRECTORS’ REMUNERATION POLICY CONTINUED
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Policy on payment for loss of office
Base salary and contractual benefits
All of the executive directors have a rolling service contract with a 12-month notice period 
from the Company. The Company may make a payment in lieu of notice to include up to 
12 monthly payments of base salary and the cash equivalent of pension contributions. 
The Company may also either allow for contractual benefits to continue during this time or, 
at its sole discretion, pay the value of those benefits on a monthly basis. Neither notice nor 
payment in lieu of notice would be given if an executive director is summarily dismissed for 
reason of gross misconduct.
An executive director is under a contractual duty to mitigate his or her position by actively 
seeking an alternative remunerated position and the Company will make a corresponding 
reduction in any payment in lieu of notice. Where a payment in lieu of notice is not applicable, 
the payment of salary and contractual benefits would cease on the individual’s leaving date.
The Committee reserves the right to make any other payments in connection with a 
director’s cessation of office or employment where the payments are made in good faith 
in discharge of an existing legal obligation (or by way of damages for breach of such an 
obligation) or by way of settlement of any claim arising in connection with the cessation 
of a director’s office or employment. Any such payments may include but are not limited 
to paying any fees for outplacement assistance and/or the director’s legal and/or 
professional advice fees in connection with his or her cessation of office or employment.
Annual Incentive Scheme
If an executive director leaves the Company for a ‘permitted reason’ under the rules of the 
scheme (redundancy, death, the sale of his or her employing company or business out of 
the Group, injury, ill health or disability, or if the Committee decides to apply ‘good leaver’ 
status in accordance with the discretion outlined later in the ‘Remuneration Committee 
discretion’ section of this Policy), the default position would be that unvested deferred 
share awards would vest on the date of leaving and a time pro-rated cash award would 
be made for the incentive year in which cessation of employment occurs. No new deferred 
share awards would be granted in respect of any Annual Incentive Scheme award made 
after the executive director leaves the Company, and the executive director would receive 
a time pro-rated cash payment in lieu of the deferred share awards. Notwithstanding the 
above, the Committee has the discretion to make a deferred share award for the incentive 
year in which cessation of employment occurs, with any such award due to vest at the 
same time as the awards made to continuing employees for that year and for unvested 
deferred bonus awards to vest as if the executive director had not left the Company.
If an executive director leaves the Company for any other reason, 25% of an outstanding 
deferred share award would vest if the leaving date was between one and two years from 
the date of grant and 50% of an outstanding deferred share award would vest if the leaving 
date was between two and three years from the date of grant. Any other unvested deferred 
share awards would lapse on the date of leaving. The executive director would receive no 
cash incentive payment for the financial year in which they leave, and no deferred share 
awards would be awarded.
In the event that an executive director was to leave the Company by reason of gross misconduct, 
or in circumstances in which the reputation of the Company is materially damaged, the 
malus provisions may be applied, in which case no deferred shares would vest.
In the event of a change of control of the Company, deferred bonus awards will normally 
vest at that point unless the Committee determines otherwise, e.g. a replacement award 
is granted by the acquiring company. For in-year schemes, no new deferred share awards 
would be granted, and the executive director would normally receive a pro-rated cash 
payment in lieu of the deferred share awards, assuming that the performance metrics 
had been fully satisfied.
Restricted Share Plan
If an executive director leaves the Company for a ‘permitted reason’ under the rules of the 
plan (redundancy, death, the sale of his or her employing company or business out of the 
Group, injury, ill health or disability, or if the Committee decides to apply ‘good leaver’ 
status in accordance with the discretion outlined in the ‘Remuneration Committee discretion’ 
section of this Policy), the default position would be that any unvested RSP awards would 
be pro-rated for time served (over the relevant underpin vesting period) unless the Committee 
determines otherwise. The extent to which unvested RSP awards vest would be determined 
by the Committee taking into account the performance underpins, the underlying financial 
performance of the Company and any other factors the Committee considers appropriate, 
and the awards would normally vest at the original vesting date, unless the Committee 
determines otherwise. If the participant dies, awards will normally be allowed to vest 
(subject to the factors set out above) on the date of death.
If an executive director leaves the Company for any other reason, any unvested RSP awards 
would lapse at the date of leaving.
Vested, but unexercised, RSP awards (including those subject to a holding period) would 
normally be exercisable up to the later of six months from the date of leaving or six months 
from the end of the holding period. However, if the executive director is summarily 
dismissed for gross misconduct, the award would lapse.
In the event that an executive director was summarily dismissed for gross misconduct 
or was to leave the Company in circumstances in which the reputation of the Company is 
materially damaged, the Committee would consider the application of the clawback and/or 
malus provisions to which the awards were subject. In the event of a change of control of 
the Company, unvested RSP awards will typically vest to the extent determined by the 
Committee, taking into account: (i) the Committee’s assessment of the relevant performance 
underpins; (ii) the underlying financial performance of the Company; and (iii) such other 
factors as it considers relevant. RSP awards will (unless the Committee determines otherwise) 
be reduced on a time-apportioned basis, normally by reference to the proportion of the 
underpin measurement period (or if the Committee determines, the vesting period) that 
has elapsed. In determining whether an award should not be time pro-rated, the Committee 
will take into account: (i) the performance of the Company during the vesting period; 
(ii) the Company’s share price performance during the vesting period; (iii) the amount 
of consideration from any buyer; and (iv) such other factors as it considers relevant.
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Approach to remuneration on recruitment
Our approach to recruitment is that remuneration should be set in line with the Policy table 
set out on pages 122 to 124. Whilst we would not seek to vary this approach, there may be 
circumstances in which it is necessary to do so.
On the appointment of a new executive director, base salary levels will be set taking into 
account a range of factors including experience and expertise, internal salaries, market 
levels and cost. If an individual is appointed on a base salary below the market positioning 
contingent on individual performance, the Committee may realign base salary over the one 
to three years following appointment, which may result in a higher than normal rate of 
annualised increase, with any such increase aligned to internal policies. If the Committee 
intends to do so, it will be noted in the first directors’ remuneration report following an 
individual’s appointment.
Other elements of annual remuneration will be set in line with the Policy set out in the 
Policy table. As such, variable remuneration will be capped at 200% of salary under the 
Annual Incentive Scheme. If a new executive director is recruited, they can be granted an 
award under the RSP, the maximum opportunity of which will be 125% of salary. The 
following exceptions will apply:
•	 as deemed necessary and appropriate to secure an appointment, the Committee is able 
to make additional payments linked to relocation; and
•	 the Committee may also make an additional award of cash or shares in connection with 
the appointment of a new director in order to compensate for the forfeiture, or the loss 
of value in respect of all or part of an award from a previous employer. Such awards 
would take account of the value, the performance conditionality of the awards which 
they replace, the proportion of the performance period remaining and the type of award. 
The Committee would take into account the strategy at Whitbread and may also require 
the appointee to purchase shares in Whitbread to a pre-agreed level prior to vesting.
Where an individual is recruited internally to the position of executive director, Whitbread 
will seek to honour any pre-existing contractual commitments, taking into account the 
remuneration of the existing executive directors.
Service contracts will be entered into on terms similar to those for the existing executive 
directors, summarised in the service contracts and external appointments section. However, 
if necessary, the Committee would authorise the payment of a relocation allowance and 
repatriation, as well as other associated international mobility terms, or agree terms 
appropriate to the local market for an executive director based overseas.
With respect to the appointment of a new Chairman or non-executive director, the approach 
will be consistent with that currently adopted. Variable pay will not be considered and as 
such no maximum applies. With respect to non-executive directors, fees will be consistent 
with the Policy at the time of appointment. If necessary, to secure the appointment of a new 
Chair not based in the UK, payments relating to relocation and/or housing could be considered.
A timely announcement with respect to any director appointment will be made to the 
regulatory news services and posted on Whitbread’s website.
Comparison of executive remuneration policy with wider 
employee population
When reviewing the executive directors’ remuneration policy, the Remuneration Committee 
takes into consideration the pay and employment conditions of all employees across the 
Group. Remuneration was discussed at the Our Voice Pan-Whitbread Forum, our formal 
workforce advisory panel, and during the year the Remuneration Committee considered 
wider workforce remuneration, and its alignment with executive remuneration, together 
with the key themes from employee engagement.
This section of the Policy describes each element of the executive remuneration 
package and explains the extent to which those elements are made available to 
the wider employee population.
Base salary
The base salaries of all employees, including the executive directors, are subject to annual 
review. Under normal circumstances, the annual increase in salary for an executive director 
will be in the same range as the increase for employees across the Group.
Benefits
Approximately 430 employees across the Group are entitled to a company car or cash in 
lieu of a company car. The scheme is structured so that the level of the allowance is on a 
sliding scale, with employees on higher grades receiving a larger allowance. The executive 
directors are no longer entitled to a company car under this scheme but are entitled to 
receive cash in lieu of a car.
Approximately 1,600 employees are entitled to participate in the Group’s private healthcare 
scheme, with 700 of these, including the executive directors, entitled to family cover. In 
addition, a small number of senior executives, including the executive directors, are entitled 
to annual health screening.
All employees receive discounts on Company products, but the executive directors have 
waived their right to this benefit.
Whitbread’s Sharesave scheme is a standard HMRC approved SAYE scheme, which is 
offered to all UK employees, including the executive directors, on equal terms. A similar 
Sharesave scheme is also offered to employees in Germany. This runs alongside the UK 
scheme, using the same option price and savings terms. 
Annual Incentive Scheme
Approximately 3,600 employees are eligible to take part in an Annual Incentive Scheme 
linked to the achievement of financial and other business targets. The maximum opportunity 
is dependent on role. Approximately 60 employees, including the executive directors, 
are entitled to participate in the Annual Incentive Scheme, with maximum payouts split 
between cash and deferred share awards, ranging from 60% to 170% of base salary.
Approximately 100 employees, including the executive directors, have individual strategic 
objectives in addition to the financial and other business targets mentioned above.
DIRECTORS’ REMUNERATION POLICY CONTINUED
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Restricted Share Plan
Approximately 55 employees, including the executive directors, participate in the RSP. 
This plan is not available to the wider employee population, although the Sharesave 
scheme provides employees with a form of long-term incentive.
Pension
Like all employees, the executive directors are entitled to participate in the Company’s 
pension scheme. The scheme is a defined contribution scheme. Employees below the 
executive level are able to choose a contribution rate of between 5% and 10% and have 
this matched by the Company.
Consideration of shareholder views and summary of 
decision‑making process
The Committee has consulted with Whitbread’s major investors, along with Glass Lewis, 
ISS and the Investment Association.
These consultations have been very helpful to us as we have updated our Policy for 
the future, and we would like to thank all those who responded to the consultations 
for their time and input. As part of the feedback, a small number of shareholders asked 
that we align our post-cessation shareholding requirement (PCSR) with the Investment 
Association’s recommended approach. While we are comfortable with our current 
approach, which extends the requirement to three years on a phased basis, we would 
be equally comfortable with this suggested amendment. As such, we propose to amend 
our PCSR to apply 100% of the normal shareholding requirement for two full years after 
cessation of employment. This amendment aligns us with typical market practice as well 
as the Investment Association guidelines.
Legacy matters
The Committee reserves the right to make any remuneration payments and/or payments 
for loss of office (including exercising any discretions available to it in connection with such 
payments) notwithstanding that they are not in line with the Policy set out above where 
the terms of the payment were agreed: (i) before the Company’s first shareholder‑approved 
directors’ remuneration policy came into effect; (ii) before this Policy came into effect if the 
terms were in line with the Company’s shareholder-approved directors’ remuneration policy 
in force at the time those terms were agreed; or (iii) at a time when the relevant individual 
was not a director of the Company and, in the opinion of the Committee, the payment was 
not in consideration for the individual becoming a director of the Company. For these 
purposes, ‘payments’ includes the Committee satisfying awards of variable remuneration 
and, in relation to an award over shares, the terms of the payment are ‘agreed’ at the time 
the award is granted.
Remuneration Committee discretion
The Committee retains the discretion to apply ‘good leaver’ terms to leavers in respect of 
both the Annual Incentive Scheme and the RSP. In exercising its discretion, the Committee 
must consider the individual circumstances in the particular case and must not exercise its 
discretion in a way which would be discriminatory on grounds of sex, race, age or any other 
protected characteristic within the meaning of section 4 of the Equality Act 2010.
The Committee must also, so far as it is able to do so, exercise its discretion in a way 
which is consistent as between individuals who are in the same position.
Under the rules of the Annual Incentive Scheme, if ‘good leaver’ terms apply, any deferred 
share awards normally vest in full on the date of leaving and may be exercised within six 
months. Under the rules of the RSP, the award would normally vest subject to the satisfaction 
of performance underpins measured at the end of the period originally set (unless the 
Committee determines otherwise). The number of shares vesting would normally be on a 
pro-rata basis, taking account of the proportion of the relevant period that the individual 
had been employed within the Group (unless the Committee determines otherwise). The 
extent to which RSP awards vest would also be subject to the Committee’s discretion 
(mentioned above) to determine the level of vesting based on the underlying financial 
performance of the Company and such other factors it considers appropriate.
Vested but unexercised awards (including those subject to a holding period (under the RSP) 
are exercisable for six months from the later of the end of any relevant holding period and 
the date of termination.
The Committee sets the performance targets for the Annual Incentive Scheme and the 
underpins for the RSP. The Committee may change a performance target or underpin 
from time to time to take account of legal changes or to obtain or retain favourable tax, 
regulatory or exchange control treatment or in the event that it considers it fair and 
reasonable to do so. Any change to an existing underpin under the RSP must not have 
the effect, in the opinion of the Committee, of making the underpin materially easier or 
materially more difficult to achieve than it was when the award was initially granted.
The Committee has the discretion to override formulaic outcomes under the Annual 
Incentive Scheme and RSP, where it considers it would be appropriate to do so to better 
reflect overall Company performance.
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ANNUAL REPORT ON REMUNERATION
Single total figure of remuneration – executive directors (audited information)
Base salary
Benefits
Pension
Fixed pay
Annual Incentive
Scheme
Long-term
incentive1
Variable pay
Total
Director
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
Dominic Paul
930
900
22
22
93
90
1,045
1,012
865
1,453
1,163
—
2,029
1,453
3,074
2,465
Hemant Patel
548
528
22
22
55
53
625
603
499
865
570
123
1,070
988
1,695
1,591
1	 The value in relation to the 2023/24 long-term incentive has been updated from the estimate provided in last year’s report to reflect the actual share price on the date of exercise (23 May 2024) of 2,956.0 pence.
Base salary
Annual salary increases across the Group are usually effective from 1 May each year. The base salary numbers shown in the table, therefore, include two months’ pay based on the 
director’s salary from 1 May 2023 and ten months’ pay based on the director’s salary from 1 May 2024.
Benefits
The benefits received by each executive director include family private healthcare and a cash allowance in lieu of a company car.
Pension
The executive directors receive a monthly amount in cash in lieu of pension contributions. This is at the rate of 10% of base salary and is aligned with the rate available to the majority 
of the wider workforce. No executive director participates in a Group defined benefit or final salary pension scheme.
2024/25 Annual Incentive Scheme
The incentive for 2024/25 was assessed against a combination of profit, efficiency savings, strategic objectives and ESG metrics.
As stated in the Committee Chair’s letter on page 115, the Committee believes the formulaic outcome was appropriate and consistent with the wider stakeholder experience and as such 
no discretion was exercised. The outcome of the Annual Incentive Scheme is as follows:
Director
Profit outcome 
(% maximum)
Efficiency target 
outcome (% maximum)
Strategic
objectives outcome 
(% maximum)
ESG
measures outcome 
(% maximum)
Total % of maximum
Total % of salary
Total
£’000
Weighting
50%
20%
20%
10%
Dominic Paul
13.6%
100%
98.0%
80%
54.4%
92.5%
865
Hemant Patel
13.6%
100%
92.4%
80%
53.3%
90.5%
499
Half of these awards will be paid in cash in May 2025, with the remaining half being settled in deferred shares, which are expected to vest in 2028. Details on the financial measures 
outturns (70% of total award) and the overall outcomes are provided in the at a glance section on page 120.
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Awards based on strategic objectives (20% of total award) 
Dominic Paul and Hemant Patel each had a number of business objectives and 20% of the maximum incentive opportunity was linked to performance against these objectives. 
A summary of each of the executive directors’ objectives, together with the incentive outcomes, is shown in the tables below.
Chief Executive, Dominic Paul
Measure
Actual outcome vs targets
Objective 1: Grow and innovate in the core UK market – 7.8% out of 8.0%
Deliver the network growth plan for the UK
•	 Opened 1,075 new rooms in UK and added 1,909 rooms to the committed pipeline, both ahead of stretch.
•	 Completed 5,840 refurbished rooms (including 653 upgrades to Premier Plus) ahead of stretch.
Successfully communicate F&B plan
•	 Successfully communicated F&B plan to market, highlighting incremental 3,500 extension rooms and increasing margin/returns through 
replacing loss-making restaurants with high-returning hotel rooms. Received positive feedback from investors on clarity of message and plan.
Deliver strategic F&B implementation plan and 
execute agreed in-year activity
•	 Delivered agreed strategic plan with successful cutover of 128 branded restaurant operations to Premier Inn and implemented transitional 
F&B offerings for hotel guests. Successfully disposed of initial cohort of restaurant sites.
•	 Delivered the agreed breakfast room/integrated restaurant programme and in-year Premier Inn extensions and set up plan for future years’ 
delivery. Overall programme has been delivered within budget.
Build digital acceleration strategy
•	 Digital strategy and roadmap in place with redesigned organisation and successful hiring of leaders and experts to support delivery of 
roadmap. Progress made against the agreed roadmap, with double digit app revenue growth.
Achieve customer/guest satisfaction targets
•	 Achieved Premier Inn guest satisfaction above target.
•	 Achieved restaurant customer satisfaction, materially ahead of stretch.
Objective 2: Focus on our strengths to grow in Germany – 6.8% out of 7.0%
Deliver budgeted progress against the target 
returns and profitability plan
•	 Full-year loss is within budgeted range. 
Deliver network growth plan including organic 
pipeline additions in Germany
•	 926 new and converted rooms opened in Germany (outcome above target).
•	 Added 2,083 rooms to committed pipeline (materially above stretch).
Drive RevPAR growth strategy to enable 
delivery of 2024/25 plan and beyond
•	 Launched Premier Inn brand, with material improvement in brand awareness. Executed distribution strategy, with revenue contribution from 
new channels ahead of plan. Defined and delivered events and business travel strategy, with significant improvement on events pricing.
Achieve guest satisfaction targets
•	 Guest satisfaction ahead of stretch.
Objective 3: Enhance our capabilities to support long-term growth – 5.0% out of 5.0%
Delivery of People System on time and on 
budget and overall IT spend in line with budget
•	 All People System UK sites live by end of August 2024. German sites live by 1 March 2025. Programme costs within budget.
•	 Priority upgrades delivered on time and in budget. 
Deliver efficiency initiatives to enable future 
growth and optimisation
•	 Agreed long-term cost saving target together with delivery plan. Transformation office established and reshaping of the 
organisation implemented.
Drive technology stability
•	 Overall uptime and revenue impact ahead of stretch.
Total outcome (% of maximum incentive opportunity) 	 	
	
	
	
	
	
	
	
	
	
19.6% out of 20.0%
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Single total figure of remuneration – executive directors (audited information) continued
2024/25 Annual Incentive Scheme continued
Awards based on strategic objectives (20% of total award) continued
Chief Financial Officer, Hemant Patel
Measure
Actual outcome vs targets
Objective 1: Grow and innovate in the UK – 5.7% out of 7.0%
Deliver the network growth plan for the UK
•	 Opened 1,075 new rooms in UK and added 1,909 rooms to the committed pipeline, both ahead of stretch.
•	 Completed 5,840 refurbished rooms (including 653 upgrades to Premier Plus) ahead of stretch.
Deliver strategic F&B implementation plan and 
execute agreed in-year activity
•	 Delivered agreed strategic plan with successful cutover of 128 branded restaurant operations to Premier Inn and implementing transitional 
F&B offerings for hotel guests. Successfully disposed of initial cohort of restaurant sites.
•	 Delivered the agreed breakfast room/integrated restaurant programme and in-year Premier Inn extensions and set up plan for future years’ 
delivery. Overall programme has been delivered within budget.
Delivery of UK revenue target and budgeted 
margin
•	 Revenue growth exceeded market but, given a softer trading environment and cost inflation, performance fell short of targets.
Optimisation of UK PI estates portfolio
•	 Sale and leaseback threshold target not met due to execution of one package being deferred to 2025/26 to ensure price optimised.
•	 Cash generated from disposal of surplus assets materially ahead of stretch.
Objective 2: Focus on our strengths to grow in Germany – 4.8% out of 5.0%
Deliver budgeted progress against the target 
returns and profitability plan
•	 Full-year loss is within budgeted range. 
•	 Implemented the agreed TOM for Germany.
Deliver network growth plan including organic 
pipeline additions in Germany
•	 926 new and converted rooms opened in Germany (outcome above target).
•	 Added 2,083 rooms to committed pipeline (materially above stretch).
Objective 3: Enhance our capabilities to support long-term growth – 8.0% out of 8.0%
Deliver Investor Relations plan including 
broadening of shareholder base and 
communications of German value
•	 Successful communication of updated strategy and effective IR engagement throughout the year, including in relation to updated F&B 
plan. Clear engagement process and plans in place for 2025, including German teach-in.
Deliver FY24 financial audit clearance with no 
material misstatements and HY25 interim review
•	 Delivered the 2023/24 audit clearance and 2024/25 interim review with high accuracy and timeliness.
Deliver efficiency initiatives to enable future 
growth and optimisation
•	 Agreed long-term cost saving target together with delivery plan. Transformation office established and reshaping of the 
organisation implemented.
Agree and execute refinancing of maturing 
2025/26 bond
•	 Reviewed funding strategy to decide on level, term and type of refinancing.
•	 Executed refinancing strategy, with bond refinanced in February 2025 with interest rate lower than initial price target.
Delivery of People System on time and on 
budget and overall IT spend in line with budget
•	 All People System UK sites live by end of August 2024. German sites live by 1 March 2025. Programme costs within budget.
•	 Priority upgrades delivered on time and in budget.
Drive technology stability
•	 Overall uptime and revenue impact ahead of stretch.
Total outcome (% of maximum incentive opportunity) 	 	
	
	
	
	
	
	
	
	
	
18.5% out of 20.0%
ANNUAL REPORT ON REMUNERATION CONTINUED
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Awards based on ESG objectives (10% of total award)
The ESG targets for 2024/25, together with the results, are shown below. Only half of the maximum reward was payable based on a green result, with higher rewards available for stretch 
or excel performance above target.
ESG measure
Amber target
Green target
Stretch target
Excel target
Allocation
Result
(% of maximum)
Scope 1 and 2 emissions 
intensity reduction 
vs 2023/24
>= +1.1% reduction
>= +1.4% reduction
>= +1.55% reduction
>= +1.7% reduction
3%
Excel: 
3.7% 
reduction
100%
Water reduction vs 
2023/24 usage
>= +1.4% reduction
>= +1.7% reduction
>= +1.85% reduction
>= +2% reduction
3%
Excel: 
5.6% 
reduction
100%
Leadership diversity1
Senior leadership population to be made up of:
•	 42% female representation
•	 9% ethnic minority representation
4%
Achieved1: 
39.8% 
female and 
9.3% 
ethnic minority representation
50%
TOTAL
80%
1	 This measure was assessed in a binary manner, unlike the other measures with an amber to excel range as outlined above.
Long-term incentive
Assessment of performance underpins for the 2022 RSP
The 2022 RSP was awarded subject to two underpins and, for each underpin that is not met, the Committee may reduce the vesting outcome by up to 50%. Given the difficulty in setting 
financial metrics during the pandemic, following consultation with major shareholders in 2020/21, the Committee determined to set one financial underpin together with an underpin that 
was a balanced overall assessment of performance and delivery against strategic priorities.
•	 Cumulative cost efficiency of £60m over the three-year performance period: Over the period, there were efficiency savings of £167m; therefore, this underpin was met.
•	 Balanced overall assessment of performance and delivery against its strategic priorities over the performance period with the default that the underpin would be met in the 
absence of clear evidence of management failure or significant underperformance: The Committee assessed the performance of management and the business, taking into 
account the Group’s financial performance, balance sheet strength, market share, response to the COVID‑19 pandemic and recovery of shareholder value and performance against 
environmental, social and corporate governance priorities. The Committee concluded that there was no evidence of management failure and that management had delivered strong 
performance; therefore, this underpin was met.
Therefore, the Committee determined that the 2022 RSP should vest in full.
The number and value of shares vesting for the executive directors under the RSP are as follows:
Director
Number of shares granted
Number of shares vesting
Estimated value at vesting date
(£’000)
Dominic Paul
40,920
40,920
1,163
Hemant Patel
20,063
20,063
570
The share price used to calculate the value at vesting was 2,843.24 pence, which was the average closing price of a Whitbread share in the final quarter of the 2024/25 financial year. 
The shares vesting to Hemant Patel will vest in May 2025 and the shares vesting to Dominic Paul will vest in 2026. In both cases the awards are subject to a two-year post-vesting 
holding period.
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Single total figure of remuneration – Chairman and non-executive directors (audited information)
Base fee
Senior Independent
director fee
Fee as Chair of a 
Board Committee
Fee as a member of
a Board Committee
Total
Director
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
2024/25
£’000
2023/24
£’000
Adam Crozier
450
433
 — 
—
 — 
—
 —
—
 450
433
David Atkins1
 21 
66
 — 
—
 — 
—
 4
11
 25
77
Kal Atwal
69
66
 — 
—
—
—
 5
5
 74
72
Horst Baier
69
66
— 
—
—
—
 5
5
 74
72
Fumbi Chima1
21
66
 — 
—
—
—
 2
5
 23
72
Frank Fiskers
69
66
 — 
—
 22
21
 5
5
 96
93
Richard Gillingwater
69
66
 17 
16
—
—
 5
5
 91
87
Karen Jones
69
66
— 
—
—
—
 5
5
 74
72
Chris Kennedy
69
66
—
—
 22
21
 —
—
 91
87
Shelley Roberts1
69
22
—
 —
—
— 
 5
2
 74
24
Cilla Snowball
69
66
 — 
 — 
—
—
 5
5
 74
72
1	 Shelley Roberts joined the Board on 9 November 2023. David Atkins and Fumbi Chima stepped down from the Board on 18 June 2024.
Neither the Chairman nor the non‑executive directors are entitled to any additional benefits.
ANNUAL REPORT ON REMUNERATION CONTINUED
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Statement of directors’ shareholding and share interests (audited information) 
The Committee believes that the shareholding requirements for executives play an important role in the alignment of the interests of executives and shareholders and help to incentivise 
executives to deliver sustainable long‑term performance.
The Chief Executive’s shareholding requirement is 300% of salary and the Chief Financial Officer’s is 200% of salary. All shares vesting from incentive plans cannot be sold until the 
shareholding requirement has been met. The Chairman and the non‑executive directors are each required to build a holding to the value of 100% of their annual fee over a three‑year period.
The table below shows the holdings of directors as at 27 February 2025:
Director
Ordinary
shares
Share
awards1
Value based on 
input price
£’000
Value based on 
market price
£’000
Requirement % 
of salary/base
fee
% of salary 
based on 
input price
% of salary 
based on 
market price
Share awards 
not counting 
towards 
requirements
CHAIRMAN
Adam Crozier
13,930
—
455
 396 
 100 
 101 
88
—
EXECUTIVE DIRECTORS
Dominic Paul
 25,051 
 98,012 
 2,197 
 2,189 
 300 
 235 
 234 
 109,914
Hemant Patel
 17,093 
 30,990 
 1,031
 953 
 200 
 187 
 173 
 55,298 
NON-EXECUTIVE DIRECTORS
Kal Atwal
 2,063 
—
 60 
 59
 100 
 88 
 85 
—
Horst Baier
2,456 
—
 86 
 70 
 100 
 125
 101
—
Frank Fiskers
 3,865 
—
 110 
 110
 100 
 159 
 160 
—
Richard Gillingwater
 2,000 
—
 70 
 57 
 100 
 102 
 83 
—
Karen Jones
 2,075 
—
 67
 59 
 100 
 97 
 86 
—
Chris Kennedy
 3,270 
—
 98 
 93
 100 
 142 
 135 
—
Shelley Roberts
 417 
—
 15 
 12 
 100 
 22 
 17 
—
Cilla Snowball
 2,258 
—
 69
 64 
 100 
 101 
 93 
—
1	 The market price used was the average for the last quarter of the financial year (2,843.24 pence). The number of share awards shown is the full number, but the valuation of those awards has been reduced to 
reflect deductions to be made at the point of exercise in respect of income tax and National Insurance contributions. The awards counting towards the requirement include deferred shares awarded under the 
Annual Incentive Scheme and unexercised awards under the Restricted Share Plan and the Recruitment and Retention Scheme, where no further performance conditions apply. All share awards are structured 
as nil‑cost options on vesting. The awards not counting towards requirements are unvested awards under the Restricted Share Plan, where the performance underpins have not yet been tested.
There has been no change to the interests in the tables shown on this page between the end of the financial year and the date of this report.
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Awards granted in 2024/25
The tables below outline the share awards granted during 2024/25. Awards were granted 
using the average closing price of a Whitbread share for the five trading days immediately 
prior to the grant, excluding any days on which dealing in Whitbread shares by 
management was prohibited.
Deferred share awards under the Annual Incentive Scheme
50% of the total annual incentive earned in respect of performance during 2023/24 was 
deferred into shares, as detailed below. Deferred share awards are subject to continued 
employment, but are not subject to further performance conditions.
Director
Date of award
Number of
shares
Market price
(p)
Total value
(£’000)
Vesting
date
Dominic Paul
30 April 2024
21,082
3,445.8
726
1 March 2027
Hemant Patel
30 April 2024
12,551
3,445.8
432
1 March 2027
2024 Restricted Share Plan
Director
% of base
salary
awarded
Date of award
Number of
shares 
granted
Share price
used (p)
Face value 
of
award at 
grant
(£’000)
Vesting
date
Dominic Paul
125
30 April 2024
32,648
3,445.8
1,125
30 April 2027
Hemant Patel
110
30 April 2024
16,933
3,445.8
583
30 April 2027
The awards made under the Restricted Share Plan are subject to the following two 
underpins being met, which are assessed over the three‑year performance period to the 
end of 2026/27:
•	 the Company’s average lease‑adjusted net debt to EBITDAR ratio being less than 4.5x; and
•	 the Company’s average ROCE for the UK business to be 9% or higher. 
Awards vesting will then be subject to a two-year holding period.
Options exercised (audited information)
Director
Scheme
Number
of shares
Exercise price
Exercise date
Market price
on exercise (p)
Hemant Patel
AIS
1,415
N/A
23 May 2024
2,956.0
R&R
6,054
N/A
23 May 2024
2,956.0
RSP
4,158
N/A
23 May 2024
2,956.0
Key
AIS:	 Awards made under the Annual Incentive Scheme.
RSP:	Awards made under the Restricted Share Plan.
R&R: 	Shares awarded under the Recruitment and Retention Scheme prior to Hemant’s appointment
	
as a director.
Payments to past directors (audited information)
Alison Brittain
As disclosed in the 2022/23 remuneration report, Alison Brittain was treated as a 
‘good leaver’ on her retirement from the Company.
Alison Brittain’s 2022 RSP award was eligible for vesting subject to assessment of the 
performance underpins and time pro‑rating. Based on the assessment versus the 
performance underpins as set out on page 133, the 2022 RSP vested in full for eligible 
participants. The estimated value of the award that will vest to Alison Brittain is follows:
Award
Number of
shares granted
Vesting outcome
(% of maximum)
Number of
shares vesting
(before pro-ration)
Number of
shares vesting
(after pro-ration)
Estimated value
at vesting date
(£’000)
2022 RSP
39,604
100%
39,604
13,200
375
The share price used to calculate the value at vesting was 2,843.24 pence, which was the 
average closing price of a Whitbread share in the final quarter of the 2024/25 financial year.
Chief Executive’s remuneration
Whitbread is in the hospitality business and has a large workforce of around c34,000 team 
members who are employed directly by the business, with the majority being in hourly 
paid customer‑facing roles in our hotels and restaurants. We have an aligned set of reward 
principles for all employees which includes offering competitive pay rates at all levels, 
reflecting our position as a leading organisation in the hospitality sector. This enables 
us to attract and retain the right talented people for our winning teams.
For our hourly paid team members, we benchmark against other hospitality companies to 
ensure we are competitive when comparing pay with similar organisations and we operate 
an approach to pay which increases pay for skills progression with clear and transparent 
pay rates for each role that increase as new skills are developed. For our Chief Executive, 
we benchmark against the FTSE 31–100 (removing any non‑comparative industries such 
as Financial Services, Oil and Gas and Natural Resources, which include significantly higher 
levels of remuneration) and this allows us to have an appropriate comparison for this role 
in our sector.
As noted in previous years, the Chief Executive has a high level of variable pay and, therefore, 
the CEO median pay ratio fluctuates in line with Chief Executive incentive outcomes each year.
For 2024/25, the median pay ratio has increased from 105:1 in 2023/24 to 122:1. The primary 
driver of this increase is the first vesting of an RSP award, following Dominic Paul commencing 
employment in January 2023. This increase has been slightly offset by the lower annual 
incentive outcome in 2024/25, and relatively high average pay increases applied across 
our hourly paid population, who represent our 25th, median, and 75th percentiles.
All three of the UK employee reference points compare our Chief Executive’s remuneration 
with that of hourly paid team members in customer‑facing roles in the operational sites and 
again there is relatively limited difference in the 25th, median and 75th percentile ratios as 
shown below. Given this, we believe the median pay ratio is consistent with the reward 
policies for our UK employees. Whitbread has continued to use Option A to calculate its 
ratio, as the data required is readily available and this option provides the most accurate 
comparison as the figures are calculated on a like‑for‑like basis.
ANNUAL REPORT ON REMUNERATION CONTINUED
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Whitbread PLC Annual Report and Accounts 2024/25
The table below shows how the total pay of the Chief Executive compares with our UK employees at the 25th, median and 75th percentile: 
Year
Method
25th percentile
ratio
Median pay
ratio
75th percentile
pay ratio
2024/25
Total pay (FTE):
£24,034
£24,390
£26,371
Total pay and benefits (FTE):
£24,427
£25,236
£27,068
Pay ratio (Option A):
126:1
122:1
114:1
2023/24
Pay ratio (Option A):
110:1
105:1
97:1
2022/23
Pay ratio (Option A):
147:1
141:1
131:1
2021/22
Pay ratio (Option A):
110:1
105:1
98:1
2020/21
Pay ratio (Option A):
55:1
53:1
50:1
2019/20
Pay ratio (Option A):
150:1
143:1
134:1
The figures were calculated on 27 February 2025 (the ‘snapshot date’) and use the single figure methodology (salary, benefits, annual incentive, LTIP and pension) and for the 
Chief Executive this is taken from the total single figure remuneration for 2024/25 on page 130 of £3.1m.
Annual percentage change in remuneration
We are required to publish the annual percentage change in remuneration (salary or fees, benefits and annual bonus) for each director compared to the annual average percentage 
change in remuneration for the employees (excluding directors) of the parent company. As Whitbread PLC is not an employing entity, it has no employees and as such this statutory 
disclosure is not possible. For information purposes, the average remuneration of the Group’s employees increased by 11.1% versus the previous year.
2024/25
2023/24
2022/23
2021/22
2020/21
% change 2024/25–2023/24
% change 2023/24–2022/23
% change 2022/23–2021/22
% change 2021/22–2020/21
% change 2020/21–2019/20
Director
Base 
salary/
fees
Benefits
Annual
bonus
Base 
salary/
fees
Benefits
Annual
bonus
Base 
salary/
fees
Benefits
Annual
bonus
Base 
salary/
fees
Benefits
Annual
bonus
Base 
salary/
fees
Benefits
Annual
bonus
EXECUTIVE DIRECTORS
Dominic Paul
3%
0%
(40%)
0%
0%
1%
—
—
—
—
—
—
—
—
—
Hemant Patel
4%
0%
(42%)
3%
0%
5%
—
—
—
—
—
—
—
—
—
NON-EXECUTIVE 
DIRECTORS
Adam Crozier
4%
—
—
3%
—
—
3%
—
—
7%
—
—
(5%)
—
—
David Atkins
4%
—
—
3%
—
—
3%
—
—
6%
—
—
(4%)
—
—
Kal Atwal
4%
—
—
3%
—
—
3%
—
—
—
—
—
—
—
—
Horst Baier
4%
—
—
3%
—
—
3%
—
—
7%
—
—
(6%)
—
—
Fumbi Chima
4%
—
—
3%
—
—
3%
—
—
—
—
—
—
—
—
Frank Fiskers
4%
—
—
3%
—
—
3%
—
—
5%
—
—
15%
—
—
Richard Gillingwater
4%
—
—
3%
—
—
3%
—
—
5%
—
—
(4%)
—
—
Karen Jones
4%
—
—
3%
—
—
—
—
—
—
—
—
—
—
—
Chris Kennedy
4%
—
—
3%
—
—
3%
—
—
5%
—
—
(4%)
—
—
Shelley Roberts
4%
—
—
—
—
—
—
—
—
—
—
—
—
—
—
Cilla Snowball
4%
—
—
3%
—
—
—
—
—
—
—
—
—
—
—
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Chief Executive’s remuneration continued
Ten-year history of Chief Executive remuneration
The following table shows the Chief Executive’s pay over the last ten years, with details of 
the percentage of maximum paid out under the Annual Incentive Scheme and the LTIP/RSP 
vesting percentage for each year.
Year
Chief Executive
Single total figure
of remuneration
(£’000)
% of maximum
annual incentive
achieved
% of LTIP/RSP
award vesting
2024/25
Dominic Paul
3,074
54.4
100.0
2023/24
Dominic Paul
2,465
95.0
N/A
2022/23
Dominic Paul
2,416
94.4
N/A
Alison Brittain
3,199
94.4
45.0
2021/22
Alison Brittain
2,164
71.4
N/A
2020/21
Alison Brittain
1,032
0.0
N/A
2019/20
Alison Brittain
2,636
56.7
36.0
2018/19
Alison Brittain
5,588
54.8
0.0
2017/18
Alison Brittain
2,336
64.1
38.3
2016/17
Alison Brittain
2,509
49.8
76.5
2015/16
Alison Brittain
634
38.8
N/A
Andy Harrison
2,423
38.8
97.2
Total shareholder return (TSR)
The chart looks at the value over ten years of £100 invested in Whitbread PLC on 
28 February 2015 compared, on a consistent basis, with that of £100 invested in the FTSE 
100 index based on 30 trading day average values. The FTSE 100 has been selected by the 
Committee as an appropriate comparator group due to Whitbread’s position within the index. 
Relative importance of spend on pay 
The table below compares the change in total expenditure on employee pay during the 
year with the change in dividend payments and share buy-backs.
2023/24
2024/25
% change
Employee costs
£837.8m
£818.7m
(2.3)%
Dividends and share buy-backs
£755.8m
£442.4m
(41.5)%
 FTSE 100	
 Whitbread
Source: Workspace by LSEG.
200
180
160
140
120
100
80
60
40
20
0
28 Feb
2015
3 Mar
2016
2 Mar
2017
1 Mar
2018
28 Feb
2019
27 Feb
2020
25 Feb
2021
3 Mar
2022
2 Mar
2023
29 Feb
2024
27 Feb
2025
Total shareholder return (rebased)
ANNUAL REPORT ON REMUNERATION CONTINUED
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Whitbread PLC Annual Report and Accounts 2024/25
Implementation of remuneration policy in 2025/26
Base salary
Dominic Paul and Hemant Patel will each receive a 3% salary increase in May 2025. This is 
in line with the increases in pay for salaried employees across the organisation. The base 
salaries of the executive directors with effect from 1 May 2025 will be as follows:
Director
Base salary at
1 May 2025
(£’000)
Base salary at
1 May 2024
(£’000)
Dominic Paul
964
936
Hemant Patel
568
552
Benefits and pension
The benefits received by each executive director will continue to include family private 
healthcare, a cash allowance in lieu of a company car and cash allowances at 10% of salary 
in lieu of pension.
Annual Incentive Scheme
The maximum bonus opportunity for Dominic Paul and Hemant Patel will be 170% of base 
salary. Any incentive payments will be at the discretion of the Remuneration Committee in 
the event that the health and safety score is red on the WINcard. Keeping our teams and 
customers safe is not an incentive lever but a core responsibility that earns the right to 
achieve incentivised rewards.
The Committee has the discretion to amend formulaic outcomes.
The measures and weightings for the 2025/26 annual incentive are, therefore, as follows:
Measure
Weighting
Profit performance
50%
Germany profit
10%
Efficiency
15%
Strategic objectives
20%
ESG measures
5%
Financial measures
The targets of the three financial metrics, which make up 75% of the annual incentive, 
are considered by the Board to be commercially sensitive and, for that reason, are not 
disclosed in advance. The Committee intends to disclose the targets retrospectively in 
the 2025/26 report.
Targets have been set with reference to external consensus and budget. 
Strategic objectives
Each executive director also has business objectives aligned with the Group’s strategic 
priorities. They will be eligible to receive up to 20% of the maximum incentive opportunity 
based on the delivery of these objectives. Some of the objectives have measures with 
clear threshold, on‑target and stretch targets, whereas others will be objectively assessed 
against a stretch level of performance. All measures are quantifiable and linked to the 
business plan and future financial performance. For both executives, objectives have 
been set under the following areas:
•	 continuing to grow and innovate in the UK;
•	 focus on our strengths to grow in Germany; and
•	 enhancing our capabilities to support long-term growth.
ESG measures
The 5% allocation to ESG measures will be split between an environmental measure and 
a social measure. 
Cash awards will be made in May 2026, with deferred share awards granted in April 
or May 2026 and due to vest in 2029, with no further performance conditions applying.
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Implementation of remuneration policy in 2025/26 continued
Restricted Share Plan
Awards will be granted at 125% of salary for Dominic Paul and 110% of salary for Hemant Patel. 
The awards will be subject to two underpins and, subject to these underpins being met, are 
expected to vest in 2028, after which they will be subject to a two‑year holding period.
The underpins are the same as used for last year’s award:
•	 the Company’s average lease‑adjusted net debt to EBITDAR leverage ratio being 
less than 4.2x; and
•	 the Company’s average ROCE for the UK business to be 9% or higher.
Chairman’s fee
The Chairman will receive a 3% increase in his fee with effect from 1 May 2025, 
taking his annual fee to £463,690.
Non-executive director fees
The base annual fee for non executive directors will increase on 1 May 2025 by 3% to 
£70,950. The fees for the chairmanship of the Audit Committee and the Remuneration 
Committee will increase to £22,740. The fee for the Senior Independent Director will 
increase to £17,060 and the fees for membership of the Audit and Remuneration 
Committees will increase to £5,700.
Statement of shareholder voting
The advisory resolution to approve the 2023/24 annual report on remuneration was put to 
shareholders for approval at the 2024 AGM and the resolution was passed. The resolution 
to approve the directors’ remuneration policy was put to shareholders for approval at the 
2022 AGM and that resolution was also passed.
The voting results were as follows:
Resolution
For
Against
Total
Withheld
Annual report on 
remuneration
118,704,728
(94.9%)
6,352,081
(5.1%)
125,056,809
49,896
Directors’ remuneration 
policy
109,378,984
(85.7%)
118,280,422
(14.3%)
f127,659,406
145,506
ANNUAL REPORT ON REMUNERATION CONTINUED
Remuneration Committee – responsibilities
•	 Set the broad Policy for the 
remuneration of the Chairman and 
members of the Executive Committee, 
including the executive directors.
•	 Within the terms of the agreed 
Policy, determine the total individual 
remuneration package (including 
incentive payments, share awards and 
other benefits) of the Chairman and 
each executive director.
•	 Monitor the structure and level 
of remuneration of Executive 
Committee members.
•	 Approve the design of, and 
determine the targets for, 
executive incentive schemes.
•	 Approve awards to be made to 
executive directors and other senior 
executives under incentive schemes.
•	 Ensure that contractual terms on 
termination, and any payments made, 
are fair to the individual and the 
Company, that failure is not rewarded 
and that the duty to mitigate loss is 
fully recognised.
•	 Review the alignment of incentives 
with the Company’s wider culture.
•	 Obtain ideas and concerns from 
the wider workforce about reward 
and take into account workforce 
remuneration across the Company and 
externally when setting remuneration 
policy for the executive directors.
In carrying out its duties, the Committee 
has taken into account the principles 
outlined in the UK Corporate Governance 
Code 2018, including provisions 40 and 
41. The Committee believes that the 
Company’s remuneration structures are 
aligned to the Company’s culture and 
values. Furthermore, the Company’s 
remuneration structures are simple and 
clear, with executive directors receiving 
base salary, an annual incentive and a 
long‑term incentive under the RSP.
Risk is managed, with both the Annual 
Incentive Scheme and the RSP being 
subject to malus and clawback provisions. 
In addition, any payout under the Annual 
Incentive Scheme would be at the 
Committee’s discretion if the health and 
safety score was red on the WINcard 
and the underpins under the RSP provide 
protection against any payment for failure.
Outcomes are predictable to the extent 
that the Company achieves its targets 
over any given performance period.
A significant proportion of an executive’s 
total reward is linked to performance, 
with much of the reward achieved being 
deferred. This helps to align the interests 
of executives to investors.
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Remuneration Committee 
– advisers
Internal advisers
Clare Thomas	
General Counsel 
and Secretary to 
the Committee
Rachel Howarth	
Chief People Officer
Steve Jones	
Reward, Pensions 
and Insight Director
External advisers
PwC, one of the founding members of 
the Remuneration Consultants Group 
Code of Conduct, was appointed 
remuneration consultant by the 
Committee with effect from 
September 2017 following a rigorous 
tender process and adheres to this 
code in its dealings with the 
Committee. Fees paid to PwC in 
respect of advice received by the 
Committee amounted to £186,250. 
These fees were charged on a time 
and material basis.
The Committee is satisfied that the 
advice received is independent and 
objective. The Committee is comfortable 
that the PwC engagement partner 
and team that provide remuneration 
advice to the Committee do not have 
connections with the Company that 
may impair their independence or 
objectivity. PwC also provided 
Whitbread with internal audit 
and other consulting advice.
Remuneration Committee agenda – 2024/25
•	 Approval of Annual Incentive Scheme and targets 
for 2024/25.
•	 Approval of awards of cash and deferred shares to 
executive directors and senior executives under the 
2023/24 Annual Incentive Scheme.
•	 Approval of executive directors’ and senior executives’ 
salary review.
•	 Consideration of shareholder feedback on the underpins 
for the 2024 RSP award.
•	 Approval of the 2024 awards made under the RSP.
•	 Approval of the 2024 remuneration report.
•	 Confirmation of the vesting percentage for the RSP awards 
made in 2021 and which vested in 2024.
•	 Review of the directors’ remuneration policy.
•	 Consideration of the approach to underpins for the 2025 
RSP award.
•	 Review of wider remuneration strategy across the organisation.
•	 Consideration of the performance of the 2024/25 Annual 
Incentive Scheme.
•	 Consideration of the performance against the underpins 
for the 2022 RSP award.
•	 Evaluation of Committee effectiveness.
•	 Review of the terms of reference.
•	 Consideration of revisions to the UK Corporate Governance 
Code and the IA letter to Remuneration Committee Chairs.
Frank Fiskers
Chair, Remuneration Committee
30 April 2025
Premier Inn Kings Cross
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DIRECTORS’ REPORT
Certain information 
required for disclosure 
in this report is provided 
in other appropriate 
sections of the Annual 
Report and Accounts. 
These include the 
corporate governance 
and remuneration 
reports and the Group 
financial statements 
and notes to those 
financial statements, 
and accordingly these 
are incorporated into 
the report by reference.
The directors present their report and 
accounts for the year ended 27 February 2025.
Results and dividends
Group adjusted profit 
before tax
£483m
Group profit before tax
£368m
Interim dividend paid on 
6 December 2024
36.4p per
share
Recommended final 
dividend
60.6p per
share
Total dividend for the year
97.0p per
share
Details on the Group’s dividend policy can 
be found on page 41 in the Chief Financial 
Officer’s review.
Subject to approval at the AGM, the final 
dividend will be payable on 4 July 2025 to 
the shareholders on the register at the close 
of business on 23 May 2025.
The Board
Board of directors
The directors at the date of this report are 
listed on pages 99 to 102. 
David Atkins and Fumbi Chima did not seek 
re‑election at the 2024 AGM and stepped 
down from the Board at the conclusion of 
that meeting.
As announced earlier this year, Chris 
Kennedy will step down from the Board 
at the conclusion of this year’s AGM in 
June 2025 and will not, therefore, be 
seeking re-election.
Work to appoint a new independent 
non-executive director to replace Chris, 
both on the Board and as Chair of the 
Audit Committee, is underway. In the 
interim, Horst Baier has agreed to chair 
the Committee from the date that Chris 
steps down until such time as a successor 
is appointed.
Directors’ service contracts
The key terms of the executive directors’ 
service contracts, together with the dates 
of those contracts, can be found in the 
remuneration report on page 126, along 
with the effective dates of the letters of 
appointment of the Chairman and the 
non‑executive directors.
The executive directors’ service contracts 
are available for inspection at our head office.
Powers of directors
The business of the Company is managed 
by the directors who may exercise all the 
powers of the Company, subject to the 
Company’s articles of association, any 
relevant legislation and any directions given 
by the Company by passing a special 
resolution at a general meeting. In particular, 
the directors may exercise all the powers of 
the Company to borrow money, issue shares, 
appoint and remove directors and 
recommend and declare dividends.
Appointment and replacement 
of directors
Directors shall be no fewer than two and no 
more than 20 in number. Directors may be 
appointed by the Company, by ordinary 
resolution or by the Board of directors.
In accordance with the UK Corporate 
Governance Code 2018, all directors will 
stand for annual re‑election at each AGM.
The Company may, by special resolution, 
remove any director before the expiration 
of his/her term of office.
Directors automatically stop being directors if:
•	 they give the Company a written 
notice of resignation (at the date 
such notice expires);
•	 they give the Company a written notice 
in which they offer to resign and the 
other directors decide to accept the offer;
•	 all of the other directors (who must 
comprise at least three people) pass 
a resolution or sign a written notice 
requiring the director to resign;
•	 they are or have been suffering from 
mental or physical ill health and the 
directors pass a resolution removing 
the director from office;
•	 they have missed directors’ meetings 
(whether or not an alternate director 
appointed attends those meetings) for a 
continuous period of six months without 
permission from the directors and the 
directors pass a resolution removing 
the director from office;
•	 a bankruptcy order is made against 
them or they make any arrangement or 
composition with their creditors generally;
•	 they are prohibited from being a director 
under any applicable legislation; or
•	 they cease to be a director under any 
applicable legislation or are removed 
from office under the Company’s articles 
of association.
Directors’ indemnity
A qualifying third‑party indemnity provision 
was in force for the benefit of the directors 
during the financial year. In addition, a 
qualifying pension scheme indemnity 
provision was in force for the benefit of 
Whitbread Pension Trustees during the 
financial year.
Compensation for loss of office
There are no agreements between the 
Company and its directors or employees 
providing for compensation for loss of 
office or employment that occurs as a 
result of a takeover bid.
Directors’ share interests
Details regarding the share interests of 
the directors in the share capital of the 
Company, including with respect to options 
to acquire ordinary shares, are set out in 
the remuneration report on page 135.
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Shares
Share capital
Details of the issued share capital can 
be found in Note 27 to the accounts.
Holders of ordinary shares are entitled to 
attend and speak at general meetings of 
the Company, to appoint one or more 
proxies and, if they are corporations, 
corporate representatives to attend general 
meetings and to exercise voting rights. 
Holders of ordinary shares may receive a 
dividend and, on a liquidation, may share 
in the assets of the Company. Holders of 
ordinary shares are entitled to receive the 
Company’s Annual Report and Accounts. 
Subject to meeting certain thresholds, 
holders of ordinary shares may requisition 
a general meeting of the Company or the 
proposal of resolutions at AGMs.
Voting rights
On a show of hands at a general meeting 
of the Company, every holder of ordinary 
shares present, in person or by proxy, 
and entitled to vote, has one vote (unless 
the proxy is appointed by more than one 
member in which case the proxy has one 
vote for and one vote against if the proxy 
has been instructed by one or more 
members to vote for the resolution and 
by one or more members to vote against 
the resolution) and on a poll every member 
present in person or by proxy and entitled 
to vote has one vote for every ordinary 
share held. Voting rights for any ordinary 
shares held in treasury are suspended.
None of the ordinary shares carry any special 
rights with regard to control of the Company. 
Electronic and paper proxy appointments 
and voting instructions must be received 
by the Company’s registrars not later than: 
(i) 48 hours before a meeting or adjourned 
meeting (excluding non‑working days); or 
(ii) 24 hours before a poll is taken, if the poll 
is not taken on the same day as the meeting 
or adjourned meeting.
Unless the directors decide otherwise, a 
shareholder cannot attend or vote at any 
general meeting of the Company or at any 
separate general meeting of the holders of 
any class of shares in the Company or upon 
a poll or exercise any other right conferred 
by membership in relation to general 
meetings or polls if he or she has not paid 
all amounts relating to those shares which 
are due at the time of the meeting.
Where a shareholder with at least a 0.25% 
interest in a class of shares has been served 
with a disclosure notice in relation to a 
particular holding of shares and has failed 
to provide the Company with information 
concerning those shares, those shares will 
no longer give that shareholder any right 
to vote at a shareholders’ meeting.
Restrictions on transfer of shares
There are the following restrictions on 
the transfer of shares in the Company:
•	 certain restrictions which may from 
time to time be imposed by laws 
and regulations (for example, insider 
trading laws);
•	 pursuant to the Company’s share dealing 
code, the directors and senior executives 
of the Company require approval to deal 
in the Company’s shares;
•	 where a person with at least a 0.25% 
interest in a class of shares has been 
served with a disclosure notice and has 
failed to provide the Company with 
information concerning interests in 
those shares;
•	 the subscriber ordinary shares may not 
be transferred without the prior written 
consent of the directors;
•	 the directors can, without giving any 
reason, refuse to register the transfer 
of any shares which are not fully paid;
•	 transfers cannot be in favour of more 
than four joint holders; and
•	 the directors can refuse to register 
the transfer of an uncertificated share 
in the circumstances set out in the 
uncertificated securities rules (as defined 
in the Company’s articles of association).
The Company is not aware of any 
agreements between shareholders that 
may result in restrictions on the transfer 
of shares or on voting rights.
Conversion of B shares and C shares
During the year, the Company exercised its 
right to convert the B and C preference shares 
into ordinary shares. There are no longer 
any B or C preference shares in existence.
Share forfeiture
After completing a programme to re-unite 
shareholders with lost assets, 150,863 shares 
were forfeited by 4,161 shareholders in 
accordance with the Company’s articles 
of association. Those shares were sold, 
with the net proceeds being returned 
to the Company.
Purchase of own shares
The Company is authorised to purchase 
its own shares in the market. Approval to 
renew this authority will be sought from 
shareholders at the 2025 AGM. The Company 
purchased 8.9 million of its own shares 
during the year and cancelled them. At 
27 February 2025, 12.5 million shares were 
held as treasury shares (29 February 2024: 
12.5 million).
Employee share schemes
Whitbread does not have any employee 
share schemes with shares which have 
rights with regard to the control of the 
Company that are not exercisable directly 
by the employees.
Major interests
As at the end of the financial year, the Company had received formal notification, under 
the Disclosure and Transparency Rules, of the following material holdings in its shares 
(the percentages shown are the percentages at the time of the disclosure and have not 
been re‑calculated based on the issued share capital at the year‑end):
Number of shares
% of issued share capital 1
BlackRock, Inc.2
10,999,381
6.22%
MFS Investment Management
9,757,865
4.83%
Longview Partners
9,046,346
4.48%
Aberdeen Asset Management
9,155,869
4.99%
Aviva PLC
5,408,904
3.09%
1	 The percentage of issued share capital is taken from the date of the relevant notification and changes 
to the voting rights since that date can cause higher numbers of shares to have lower percentages 
and vice versa.
2	 Since the end of the financial year, the company has received two disclosures from BlackRock, Inc 
in accordance with Rule 5 of the Disclosure and Transparency Rules. The latest was received on 
29 April 2025 and disclosed that they held 11,121,133 shares and financial instruments representing 
6.29% of voting rights.
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Mandatory greenhouse 
gas reporting
In order to comply with the 
requirements of the Companies 
(Directors’ Report) and 
Limited Liability Partnerships 
(Energy and Carbon Report) 
Regulations 2018, we have 
amended our environmental 
reporting accordingly. 
Scopes 1 & 2
We considered the six main greenhouse 
gases (GHGs) and report in CO2e for our 
Scope 1 (direct) and Scope 2 (indirect) 
CO2 emissions. We used the GHG Protocol 
Corporate Accounting and Reporting 
Standard methodology to calculate our 
emissions as well as DEFRA and International 
Energy Standards GHG Conversion Factors 
for Company Reporting.
Scope 1 includes emissions from the fuels 
we use in our hotels, restaurants and offices 
such as natural gas and liquid petroleum 
gas (LPG). It also accounts for CO2e from 
business-owned vehicles which includes 
company cars and food logistics vehicles 
as we own the lease arrangements. CO2e 
from company cars are calculated using 
the manufacturer’s stated performance 
multiplied by an uplift stated in the DEFRA 
standards methodology paper.
Scope 2 relates to the indirect emissions 
associated with the generation of the 
electricity consumed in our sites including 
district heating.
When defining the scope of our data, 
we do not report on operations under 
Joint Venture agreements, or that are 
fully franchised, where we do not have 
operational control such as Premier Inn 
UAE. For reasons of materiality, small, one 
person, offices in the Far East have been 
excluded. All other sites throughout the 
world are included.
Where possible we reported billed or AMR 
(Automated Meter Reading) data. For those 
operations which are currently beyond our 
reporting capabilities, we have used an 
estimation model based on historic 
budgeted or billed usage.
In 2024/25, we decarbonised a further 
759 hotel rooms installing air-source 
heat pumps and other electric equipment 
to reduce our reliance on gas for water and 
space heating. We continued our track record 
of energy efficiency across the estate by 
undertaking projects such as refrigeration 
optimisation, installing improved controls for 
HVAC (heating, ventilation, and air 
conditioning) and utilising voltage 
optimisation technology. We continued 
electrification of our kitchens and installed 
solar PV at new sites where possible. 
We improved our understanding of landlord 
sites that used REGO-backed electricity 
over the year; this was been taken into 
account when reporting our Scope 2 
emissions. We also improved our tracking 
of the F-gas data for the Scope 1 reporting. 
Scope 3
Whitbread’s 2024/25 Scope 3 emissions stand 
at 407,242 tCO2e. This is a reduction in 
emissions of 9% compared to FY23/24, and 
a reduction of 17% since the 2018/19 baseline.
Following SBTi Forest Land and Agriculture 
(FLAG) guidance, Whitbread has updated 
and re-baselined the 2018/19 result to 
calculate FLAG and non-FLAG emissions. 
This methodology was followed for 2024/25. 
Whitbread’s total FLAG emissions were 
92,932 tCO2e and reduction of 33% from 
2018/19. Total non-FLAG emissions were 
314,310 tCO2e, a reduction of 11% from the 
2018/19 baseline.
The key sources of Scope 3 emissions are:
•	 Category 1a: Purchased goods and 
services (product) contributing 32% of 
total Scope 3 – this includes embodied 
emissions of food and packaging 
procured by Whitbread.
•	 Category 1b: Purchased goods and 
services (non-product) contributing 23% 
– this includes embodied emissions of 
corporate services, non-capital property 
services and IT.
•	 Category 2: Capital Goods contributing 
27% – this includes capitalised construction, 
repair and maintenance services.
Together, the three categories account 
for 82% of Whitbread reported emissions 
(83% in 2018/19).
Category 1a emissions have decreased 
compared to 2023/24 by 35%. This is 
largely due to a 20% decrease in volumes 
procured. Category 1b emissions have 
increased 25% compared to the previous 
year. Changes in emission factors also 
affected results in both categories.
DIRECTORS’ REPORT CONTINUED
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Whitbread PLC Annual Report and Accounts 2024/25
2024/25
2023/24
2022/23
Source of emissions
Scope
Total % 
Change
2023/24 
to 2024/25
Total
Rest of 
the world
UK
Total
Rest of 
the world
UK
Total
Rest of 
the world
UK
Gas (TCO2e)
Scope 1
-6.2%
44,005
1,486
42,519
46,921
1,360
45,561
49,328
1,234
48,094
LPG (TCO2e)
Scope 1
-8.3%
2,114
—
2,114
2,306
—
2,306
2,590
—
2,590
F-gas (TCO2e)
Scope 1
-20.0%
5,686
54
5,632
7,104
258
6,845
6,222
—
6,222
Business travel (TCO2e)
Scope 1
-11.2%
6,664
137
6,527
7,504
128
7,376
7,004
129
6,875
Total Scope 1 emissions 
(TCO2e)
Scope 1
-8.4%
58,469
1,677
56,792
63,835
1,747
62,088
65,143
1,363
63,781
Electricity, district heating 
and EV Charging 
(Total Scope 2 
location based) (TCO2e)
Scope 2
-8.6%
81,422
13,584
67,838
89,130
12,952
76,179
75,567
9,415
66,152
Electricity, district heating 
and EV Charging
(Total Scope 2 market 
based) (TCO2e)
Scope 2
-21.2%
5,938
4,180
1,758
7,537
4,924
2,612
8,037
3,433
4,604
Gross emissions 
(location based)
—
-8.5%
139,890
15,261
124,629
152,965
14,698
138,267
140,711
10,778
129,933
Gross emissions 
(market based)
—
-9.8%
64,407
5,857
58,550
71,372
6,671
64,700
73,181
4,796
68,385
Floor area (m2)
—
0.7%
3,133,314
438,297
2,695,017
3,110,054
426,530
2,683,524
2,951,063
301,043
2,650,020
Tonnes carbon per m2 floor 
area (location based)
—
-9.3%
0.0446
—
—
0.0492
—
—
0.0477
—
—
Tonnes carbon per m2 floor 
area (market based)
—
-10.2%
0.0206
—
—
0.0229
—
—
0.0248
—
—
Gas (kWh)
—
-6.2%
240,593,338
8,125,335 232,468,003
256,499,715
7,434,531 249,065,184
270,228,239
6,755,772 263,472,467
LPG (kWh)
—
-8.4%
9,176,774
—
9,176,774
10,013,931
—
10,013,931
11,243,545
—
11,243,545
Business travel (kWh)
—
-82.3%
5,065,164
863,992
4,201,172
28,654,168
846,610
27,807,558
28,388,999
614,025
27,774,973
Electricity, district heating 
and EV charging (kWh)
— 
-8.2%
381,429,268
52,928,003 328,501,265
415,317,497
47,243,369 368,074,128
377,347,945
35,040,568 342,307,377
Self-generated electricity 
via solar PV (kWh)
—
-2.4%
3,848,140
—
3,848,140
3,943,107
—
3,943,107
4,416,103
—
4,416,103
Total (kWh)
—
-10.4%
640,112,684
61,917,330 578,195,354
714,428,418
55,524,510 658,903,908
691,624,831
42,410,366 649,214,466
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Additional disclosures
The table below sets out the location of information required to be disclosed in the directors’ 
report (in accordance with Listing Rule 9.8.4R, and otherwise) which can be found in other 
sections of this Annual Report and Accounts and is incorporated by reference:
Item
Section
An indication of likely future 
developments in the business
Strategic report, pages 2 to 89
Financial risk management objectives 
and policies
Financial statements, Note 24, pages 198 to 200
Research and development
N/A
Existence of branches
N/A
Post‑balance sheet events
Financial statements, Note 34, page 217
Stakeholder and employee engagement
Stakeholder engagement, pages 44 to 49
Conflicts of interest
Corporate governance report, pages 90 to 141
Statement of capitalised interest
Financial statements, Note 8 page 182
Long‑term incentive schemes
Remuneration report, pages 114 to 141
Details on Whitbread’s compliance with Disclosure Guidance and Transparency Rules 7.2 
can be found on this page.
Additional information
Stakeholder engagement
Information on how the directors engage 
with Whitbread’s different stakeholders, 
including shareholders, employees and 
customers, and on how directors have 
regard to stakeholders’ interests and the 
need to foster stakeholder relationships 
when making decisions, can be found in 
the stakeholder engagement section on 
pages 44 to 49.
Employment policies
Whitbread has a range of employment 
policies covering such issues as diversity, 
employee wellbeing and equal opportunities.
 Read more on our website
www.whitbread.co.uk
Environmental policies
Whitbread businesses depend upon the 
environment to operate hotels and 
restaurants through the energy we use and 
the services and products we provide to our 
customers. Our main environmental impacts 
are from the use of natural resources, water 
consumption and generation of residual 
waste and GHG emissions associated with 
energy and fuel use.
Whitbread’s strategic drive is provided by 
the corporate responsibility Force for Good 
programme which includes energy, water 
and waste reduction activities. We are 
committed to minimising our impact on the 
environment, preventing pollution and 
promoting good environmental practices.
 Further details can be found on pages 58 
to 61
Employee involvement
The importance of good relations with our 
teams is fundamental to our culture and the 
success of our business. Across the UK and 
Germany, and across our sites and Support 
Centres, we regularly ask all our employees 
for their views, through regular pulse 
surveys. Every employee has an opportunity 
to participate in these surveys, and action 
plans are created by site/business area.
Our Employee Forum, which we call 
Our Voice, is made up of formally elected 
representatives from across our hotels, 
restaurants and Support Centres. Our Voice 
is designed to connect our senior leaders 
with our front‑line teams for two‑way 
conversations about the business, ensuring 
employee views are properly represented. 
More detail can be found on pages 52.
Our employees are actively encouraged to 
take part in our Sharesave scheme, which 
is available to all employees and offers an 
option price discounted by 20%.
Regular internal communications are made 
to all employees to ensure that they are 
kept well informed about the performance 
of Whitbread, and of financial and 
economic factors that may affect the 
Company’s performance.
Amendment of the Company’s articles 
of association
Any amendments to the articles of association 
of the Company may be made in accordance 
with the provisions of the Companies Act 
2006 by way of special resolution.
DIRECTORS’ REPORT CONTINUED
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Whitbread PLC Annual Report and Accounts 2024/25
Contractual arrangements
The Group has contractual arrangements 
with numerous third parties in support of 
its business activities, none of which are 
considered individually to be essential to its 
business and, accordingly, it has not been 
considered necessary for an understanding 
of the development, performance or position 
of the Group’s business to disclose information 
about any of those third parties.
Post-balance sheet events
Information on post‑balance sheet events 
is provided in Note 34 to the accounts.
Political donations
The Company has not made any political 
donations during the year and intends to 
continue its policy of not doing so for the 
foreseeable future.
Auditor
Deloitte has expressed its willingness 
to continue in office as auditor of the 
Company and a resolution proposing its 
reappointment will be put to shareholders 
at the 2025 AGM. After proper consideration, 
the Audit Committee is satisfied that 
Deloitte continues to be objective and 
independent of the Company. In coming to 
this conclusion, the Audit Committee gave 
full consideration to any non‑audit work 
carried out by Deloitte and has concluded 
that certain services will not be carried out 
by Deloitte, as outlined in the Committee’s 
terms of reference.
Disclosure of information to auditor
The directors have taken all reasonable 
steps to make themselves aware of relevant 
audit information and to ensure that the 
auditor is aware of that information. The 
directors are not aware of any relevant 
audit information which has not been 
disclosed to the auditor.
Going concern
The Group’s business activities, together 
with the factors likely to affect its future 
development, performance and position, 
are set out in the strategic report on pages 
2 to 89. The financial position of the 
Company, its cash flows, net debt and 
borrowing facilities and the maturity of 
those facilities are set out in the Chief 
Financial Officer’s review on pages 40 
to 43.
In addition, there are further details in the 
financial statements on the Group’s financial 
risk management, objectives and policies 
(Note 24) and on financial instruments 
(Note 25).
The directors have outlined the assessment 
approach for going concern in the accounting 
policy disclosure in Note 2 of the 
consolidated financial statements. 
Following that review, the directors 
have concluded that the going concern 
basis remains appropriate.
 The viability statement can be found 
on page 70
Annual general meeting
The AGM will be held at 2.30pm on 
19 June 2025 at Whitbread Court, Houghton 
Hall Business Park, Porz Avenue, Dunstable 
LU5 5XE. The Notice of Meeting is enclosed 
with this report for shareholders receiving 
hard copy documents and is available at 
www.whitbread.co.uk for those who have 
elected to receive documents electronically.
Approved by the Board on 30 April 2025 
and signed.
Clare Thomas
General Counsel and Company Secretary
Registered office:
Whitbread Court
Houghton Hall Business Park
Porz Avenue
Dunstable
Bedfordshire LU5 5XE
Registered company number: 4120344 
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148
DIRECTORS’ RESPONSIBILITY STATEMENT
The directors are responsible for preparing 
the Annual Report and Accounts in accordance 
with applicable law and regulations.
Company law requires the directors to 
prepare financial statements for each 
financial year. Under that law the directors 
are required to prepare the Group financial 
statements in accordance with International 
Accounting Standards in conformity with the 
requirements of the Companies Act 2006.
The directors have chosen to prepare the 
parent company financial statements 
in accordance with Financial Reporting 
Standard 101 Reduced Disclosure 
Framework. Under company law the 
directors must not approve the financial 
statements unless they are satisfied that 
they give a true and fair view of the state 
of affairs of the Company and of the profit 
or loss of the Company for that period.
In preparing the parent company financial 
statements, the directors are required to:
•	 select suitable accounting policies 
and then apply them consistently; 
•	 make judgements and accounting estimates 
that are reasonable and prudent;
•	 state whether applicable UK Accounting 
Standards have been followed, subject 
to any material departures disclosed and 
explained in the financial statements; and
•	 prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.
In preparing the Group financial statements, 
International Accounting Standard 1 
requires that directors:
•	 properly select and apply accounting policies;
•	 present information, including accounting 
policies, in a manner that provides 
relevant, reliable, comparable and 
understandable information;
•	 provide additional disclosures when 
compliance with the specific requirements 
in IFRS Standards is insufficient to enable 
users to understand the impact of particular 
transactions, other events and conditions 
on the entity’s financial position and 
financial performance; and
•	 make an assessment of the Group’s ability 
to continue as a going concern.
The directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Company’s 
transactions and disclose with reasonable 
accuracy at any time the financial position 
of the Company and enable them to ensure 
that the financial statements comply with 
the Companies Act 2006. They are also 
responsible for safeguarding the assets 
of the Company and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other irregularities.
The directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website. Legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.
Responsibility statement
We confirm that to the best of our 
knowledge:
•	 the financial statements, prepared in 
accordance with the relevant financial 
reporting framework, give a true and fair 
view of the assets, liabilities, financial 
position and profit or loss of the 
Company and the undertakings included 
in the consolidation taken as a whole;
•	 the strategic report includes a fair review 
of the development and performance 
of the business and the position of the 
Company and the undertakings included 
in the consolidation taken as a whole, 
together with a description of the principal 
risks and uncertainties that they face; and
•	 the Annual Report and Accounts, taken as a 
whole, is fair, balanced and understandable 
and provides the information necessary 
for shareholders to assess the Company’s 
position and performance, business model 
and strategy.
This responsibility statement was approved 
by the Board of directors on 30 April 2025 
and is signed on its behalf by:
By order of the Board
Dominic Paul
Chief Executive
Hemant Patel
Chief Financial Officer
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Whitbread PLC Annual Report and Accounts 2024/25
INDEPENDENT LIMITED ASSURANCE REPORT
to the Directors of Whitbread PLC
The Directors of Whitbread 
PLC (the ‘Entity’) engaged us 
to provide limited assurance on 
the Subject Matter Information 
defined below.
Our assurance conclusion does not extend 
to information in respect of earlier periods, 
or to any other information included in, or 
linked from, the Report.
Our limited assurance conclusion
Based on the work we have performed, 
as outlined in the ‘Summary of work 
performed’ section of our report, and the 
evidence we have obtained, nothing has 
come to our attention that causes us to 
believe that the Subject Matter Information, 
as defined below, has not been prepared, 
in all material respects, in accordance with 
the Applicable Criteria, as defined below. 
This conclusion is to be read in the context 
of what we say in the remainder of our 
report, in particular the ‘inherent limitations’ 
and ‘use and distribution of our report’ 
explained below.
Subject Matter Information
The Subject Matter Information comprises 
the Force for Good metrics for the financial 
year ending 27 February 2025 in the Annual 
Report and the ESG report (the ‘Report’). 
The Force for Good metrics in scope of 
our assurance are detailed in Appendix A. 
The scope of our work was limited to the 
provision of limited assurance over the 
Subject Matter Information. 
Applicable Criteria
The criteria used to measure or evaluate 
the underlying subject matter (‘Underlying 
Subject Matter’) are in the 2025 Basis of 
Preparation. The Subject Matter Information 
needs to be read and understood together 
with the Applicable Criteria, which the 
Entity is solely responsible for selecting 
and applying.
Inherent limitations
The absence of a significant body of 
established practice on which to draw 
to evaluate and measure non-financial 
information allows for different, but 
acceptable evaluation and measurement 
techniques and can affect comparability 
between entities and over time. The 
precision of different measurement 
techniques may also vary.
Non-financial information is subject to 
more inherent limitation than financial 
information, given the characteristics of the 
Underlying Subject Matter and the methods 
used for determining such information. 
GHG quantification is subject to inherent 
uncertainty because of incomplete scientific 
knowledge used to determine emissions 
factors and the values needed to combine 
emissions of different gases.
Directors’ responsibilities
The Directors of Whitbread are 
responsible for: 
•	 Designing, implementing and maintaining 
internal controls to enable the preparation 
and presentation of Subject Matter 
Information that is free from material 
misstatement, whether due to fraud or error; 
•	 Selecting and/or establishing suitable 
Applicable Criteria for preparing the 
Subject Matter Information; 
•	 Preparing, measuring and presenting the 
Subject Matter Information in accordance 
with the Applicable Criteria; 
•	 Referring to or describing in the Subject 
Matter Information the Applicable Criteria 
used and, when it is not readily apparent 
from the engagement circumstances, the 
person(s) responsible for developing the 
Applicable Criteria; and
•	 The content and preparation of the 
Subject Matter Information, including 
adjustments to the comparative year 
greenhouse gas emissions footprint, 
and the associated intensity metric and 
reduction percentage, as compared to 
the FY16/17 base year. 
Our responsibilities
Our responsibility is to independently 
express a limited assurance conclusion 
on the Subject Matter Information based 
on the procedures we have performed 
and the evidence we have obtained. 
We are also responsible for: 
•	 Planning and performing the engagement 
to obtain limited assurance about whether 
anything has come to our attention that 
causes us to believe that the Subject 
Matter Information is not prepared, in all 
material respects, in accordance with the 
Applicable Criteria;
•	 Assessing the suitability of the 
Applicable Criteria and whether they 
exhibit the characteristics of relevance, 
completeness, reliability, neutrality and 
understandability;
•	 Forming an independent conclusion, 
based on the work we have performed 
and the evidence we have obtained; and 
•	 Reporting our conclusion to the Directors 
of Whitbread. 
Professional standards applied 
and level of assurance
We performed a limited assurance engagement 
in accordance with International Standard 
on Assurance Engagements (ISAE) 3000 
(Revised) ‘Assurance Engagements Other 
Than Audits or Reviews of Historical Financial 
Information’ issued by the International 
Auditing and Assurance Standards Board 
(IAASB) and, in respect of the Greenhouse 
Gas Statement, in accordance with 
International Standard on Assurance 
Engagements (ISAE) 3410 ‘Assurance 
Engagements on Greenhouse Gas Statements’, 
issued by the IAASB (ISAE 3410). These 
standards require that we plan and perform 
our engagement to obtain limited assurance 
about whether anything has come to our 
attention that causes us to believe the 
Subject Matter Information has not been 
prepared, in all material respects, in 
accordance with the Applicable Criteria.
A limited assurance engagement undertaken 
in accordance with ISAE 3410 involves 
assessing the suitability in the circumstances 
of the Entity’s use of the Applicable Criteria 
as the basis for the preparation of the 
Greenhouse Gas Statement, assessing 
the risks of material misstatement of the 
Greenhouse Gas Statement whether due 
to fraud or error, responding to the assessed 
risks as necessary in the circumstances, 
and evaluating the overall presentation 
of the Greenhouse Gas Statement.
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Professional standards applied 
and level of assurance continued
A ‘limited assurance’ engagement is 
substantially less in scope than a reasonable 
assurance engagement in relation to both 
the risk assessment procedures, including 
an understanding of internal control, and 
the procedures performed in response to 
the assessed risks. The procedures performed 
in a limited assurance engagement vary 
in nature and timing from, and are less 
in extent than for, a reasonable assurance 
engagement. As a result, the level of 
assurance obtained in a limited assurance 
engagement is substantially lower than the 
assurance that would have been obtained 
had a reasonable assurance engagement 
been performed. Accordingly, we do not 
express a reasonable assurance opinion 
about whether the Subject Matter Information 
has been prepared, in all material respects, 
in accordance with the Applicable Criteria.
Our independence 
and quality control
We have complied with the independence 
and other ethical requirements of the 
ethical pronouncements in the Institute 
of Chartered Accountants in England and 
Wales (ICAEW) Code of Ethics which are 
founded on the fundamental principles of 
integrity, objectivity, professional competence 
and due care, confidentiality and professional 
behaviour that are at least as demanding 
as the applicable provisions of the IESBA 
International Code of Ethics for 
Professional Accountants.
RSM UK Risk Assurance Services LLP 
applies the International Standard on Quality 
Management (UK) 1 ‘Quality Management 
for Firms that Perform Audits or Reviews of 
Financial Statements, or other Assurance or 
Related Services Engagements’ (ISQM (UK) 1), 
which requires RSM UK Risk Assurance 
Services LLP to design, implement and 
operate a system of quality management 
including policies or procedures regarding 
compliance with ethical requirements, 
professional standards and applicable 
legal and regulatory requirements.
Summary of work performed
The work we perform depends on our 
professional judgement and included 
enquiries, observation of processes 
performed, inspection of documents, 
analytical procedures, recalculation, 
reperformance and confirmations. 
We are required to obtain an understanding 
of the Underlying Subject Matter, the Entity, 
its environment and the internal controls 
relevant to the Underlying Subject Matter, 
sufficient to identify the risk of material 
misstatement of the Subject Matter 
Information and to design and perform 
procedures to address the assessed risks 
of material misstatement in order to obtain 
sufficient appropriate evidence to support 
our limited assurance conclusion.
In doing so, we:
•	 Made enquiries of Whitbread’s management 
about the control environment, information 
systems and results of Whitbread’s risk 
assessment process; 
•	 Considered the suitability for the engagement 
circumstances of Whitbread’s use of 
the Applicable Criteria as the basis for 
preparing the Subject Matter Information;
•	 Assessed the appropriateness of the 
Subject Matter which is measured or 
evaluated against the Applicable Criteria;
•	 Performed limited substantive testing 
on a selective basis of the Underlying 
Subject Matter to check that the 
information had been appropriately 
measured, recorded, collated and 
reported, including:
•	 Agreed or reconciled the Subject 
Matter to underlying records;
•	 Reviewed the data collection and 
consolidation processes used to 
compile the Subject Matter, including 
the data scope and reporting boundaries; 
•	 Agreed a selection of the Subject 
Matter to corresponding source 
documents, including third-party data; 
•	 Reperformed calculation of the 
Subject Matter; 
•	 Vouched emission factors used to 
independent external sources; 
•	 Performed analytical procedures by 
comparing year-on-year movements 
and making enquiries of management 
to obtain explanations for significant 
differences from our developed 
expectations; and
•	 Evaluated whether the Subject Matter 
Information adequately refers to the 
Applicable Criteria; and
•	 Considered the disclosure and presentation 
of the Subject Matter Information.
Other information
The other information comprises the 
information included in the Report, other 
than the Subject Matter Information and 
our limited assurance report thereon. 
The Directors are responsible for the 
other information contained within the 
Report. Our limited assurance conclusion 
does not cover the other information and 
we do not express any form of assurance 
conclusion thereon.
Our responsibility is to read the other 
information to identify material inconsistencies, 
if any, with the Subject Matter Information 
or our limited assurance report. If, on reading 
the other information, we identify such 
material inconsistencies or become aware 
of a material misstatement of fact in that 
other information that is unrelated to 
matters appearing in the Subject Matter 
Information or our limited assurance report, 
we discuss the matter with the Directors 
and take further action as appropriate.
Use and distribution 
of our report
This report, including our conclusion, has 
been prepared solely for the confidential 
use of the Directors of Whitbread in 
accordance with our engagement letter 
dated 7 August 2024 and for no other 
purpose. To the fullest extent permitted 
by law, we do not accept or assume 
responsibility to anyone other than the 
Directors of Whitbread as a body and 
Whitbread for our work, for this limited 
assurance report or for the conclusions 
we have formed.
INDEPENDENT LIMITED ASSURANCE REPORT CONTINUED
to the Directors of Whitbread PLC
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This report is released to the Directors on 
the basis that it shall not be copied, referred 
to, disclosed (in whole or in part) used, 
distributed or made available (in whole or in 
part) to any other party (save as otherwise 
permitted by agreed written terms), without 
our express prior written consent. Without 
assuming or accepting any responsibility or 
liability in respect of this report to any party 
other than the Directors of Whitbread as a 
body and Whitbread PLC, we acknowledge 
that the Directors may choose to make this 
report publicly available. Any other party 
that chooses to rely on this report (or any 
part of it) will do so at their own risk and 
RSM UK Risk Assurance Services LLP neither 
owes nor accepts any responsibility or duty 
to those parties, and shall not be liable for 
any loss, damage or expense of whatever 
nature caused by their reliance on this 
report for any purpose or in any context.
Signed
RSM UK Risk Assurance Services LLP
25 Farringdon Street, 
London EC4A 4AB
30 April 2025
Appendix A: Subject Matter Information
The Subject Matter Information subject to limited assurance procedures is set out below. The Subject Matter Information is the reported 
results for selected Force for Good performance measures for the 2024/25 reporting period. Whitbread’s Basis of Preparation 2024/25 
lists out the Force for Good performance measures and reported results, as well as the Reporting Criteria used to prepare and report on 
the Subject Matter Information.
Pillar
Force for Good performance measures provided for testing
2024/25 reported performance measure per FFG report 
(Subject Matter Information)
Opportunity
In our leadership population*:
39.5% of female representation
9.3% of ethnic minority representation
*	 Leadership population is defined by all roles at grades C20+ 
that are UK based.
In our leadership population*:
39.5% of female representation
9.3% of ethnic minority representation
*	 Leadership population is defined by all roles at grades C20+ 
that are UK based.
In our workforce population:
% of female representation:
Female	 	
	
63.9%
Male	
	
	
36.1%
% of ethnic minority representation:
Asian/Asian British	
9.6%
Black/African	
	
4.5%
Other ethnicity	
	
4.9%
White	
	
	
70.3%
In our workforce population:
% of female representation:
Female	 	
	
63.9%
Male	
	
	
36.1%
% of ethnic minority representation:
Asian/Asian British	
9.6%
Black/African	
	
4.5%
Other ethnicity	
	
4.9%
White	
	
	
70.3%
% of positive responses to the question from our internal 
survey – ‘Would you recommend Whitbread as a place 
to work?’ 
UK Operations and Support Centre:	72%
% of positive responses to the question from our internal 
survey – ‘Would you recommend Whitbread as a place 
to work?’ 
UK Operations and Support Centre:	72%
Community
21.2% salt reduction based on 2017 baseline
21.2% salt reduction based on 2017 baseline
24.7% sugar reduction based on 2021 baseline
24.7% sugar reduction based on 2021 baseline
3.1% calorie reduction based on 2017 baseline
3.1% calorie reduction based on 2017 baseline
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152
Pillar
Force for Good performance measures provided for testing
2024/25 reported performance measure per FFG report 
(Subject Matter Information)
Responsibility
100% of whole shell eggs sourced from cage‑free hens
100% of whole shell eggs sourced from cage‑free hens
85.4% of eggs used as ingredients sourced from
cage‑free hens* 
*	 Relates to Whitbread own recipes only.
85.4% of eggs used as ingredients sourced from
cage‑free hens* 
*	 Relates to Whitbread own recipes only.
100% of our raw beef range in the UK is produced to a 
recognised farm assurance scheme in its country of origin
100% of our raw beef range in the UK is produced to a 
recognised farm assurance scheme in its country of origin
31.3% food waste reduction based on 2018/19 baseline 
year data** 
**	Excludes waste which occurred due to a cooling system failure 
in one of partner’s warehouses in December 2024.
31.3% food waste reduction based on 2018/19 baseline 
year data**
**	Excludes waste which occurred due to a cooling system failure 
in one of partner’s warehouses in December 2024.
Scope 1 and 2 greenhouse gas (GHG) footprint – 64,407 tonnes Scope 1 and 2 greenhouse gas (GHG) footprint – 64,407 tonnes 
Scope 1 and 2 GHG reductions based on intensity metrics 
based on 2016/17 baseline year data – 59.7%
Scope 1 and 2 GHG reductions based on intensity metrics 
based on 2016/17 baseline year data – 59.7%
14.2% reduction in water use per sleeper since 2019/20
14.2% reduction in water use per sleeper since 2019/20
The Basis of Preparation for the above Subject Matter Information is held on the Whitbread PLC website within the Sustainability Reports 
and Policies sub-section of the Environmental and Social section. 
INDEPENDENT LIMITED ASSURANCE REPORT CONTINUED
to the Directors of Whitbread PLC
Appendix A: Subject Matter Information continued
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INDEPENDENT AUDITOR’S REPORT
To the members of Whitbread PLC
Report on the audit of the financial statements
1. Opinion
In our opinion:
•	 the financial statements of Whitbread PLC (the ‘parent company’) and its subsidiaries 
(the ‘Group’) give a true and fair view of the state of the Group’s and of the parent 
company’s affairs as at 27 February 2025 and of the Group’s profit for the year then ended;
•	 the Group financial statements have been properly prepared in accordance with 
United Kingdom adopted international accounting standards.
•	 the parent company financial statements have been properly prepared in accordance 
with United Kingdom Generally Accepted Accounting Practice, including Financial 
Reporting Standard 101 “Reduced Disclosure Framework”; and
•	 the financial statements have been prepared in accordance with the requirements 
of the Companies Act 2006.
We have audited the financial statements which comprise:
•	 the consolidated income statement;
•	 the consolidated statement of comprehensive income;
•	 the consolidated and parent company statements of changes in equity;
•	 the consolidated and parent company balance sheets;
•	 the consolidated cash flow statement;
•	 the notes to the consolidated financial statements 1 to 35; and
•	 the notes to the parent company financial statements 1 to 9.
The financial reporting framework that has been applied in the preparation of the 
Group financial statements is applicable law and United Kingdom adopted international 
accounting. The financial reporting framework that has been applied in the preparation of 
the parent company financial statements is applicable law and United Kingdom Accounting 
Standards, including FRS 101 “Reduced Disclosure Framework” (United Kingdom Generally 
Accepted Accounting Practice).
2. Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs 
(UK)) and applicable law. Our responsibilities under those standards are further described 
in the auditor’s responsibilities for the audit of the financial statements section of our report. 
We are independent of the Group and the parent company in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including 
the Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard as applied to listed public 
interest entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements. The non-audit services provided to the Group and parent company for 
the year are disclosed in Note 5 to the financial statements. We confirm that we have not 
provided any non-audit services prohibited by the FRC’s Ethical Standard to the Group 
or the parent company.
We believe that the audit evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion.
3. Summary of our audit approach
Key audit matters
The key audit matter that we identified in the current year was:
Impairment and impairment reversals of property, plant and 
equipment and right-of-use assets 
Within this report, key audit matters are identified as follows:
 Newly identified
 Increased level of risk
 Similar level of risk
 Decreased level of risk
Materiality
The materiality that we used for the Group financial statements 
was £25.0 million (2024: £28.0 million) which represents 4.8% of 
profit before tax including gains or losses on property disposals, 
but excluding other adjusting items as defined in Note 6. Our 
materiality represents 6.8% of statutory profit before tax.
Scoping
We identified account balances in scope primarily for Premier Inn 
trading entities  in the UK & Ireland, and Group head office, with 
specified audit procedures performed on one or more classes of 
transactions, account balances or disclosures for the Germany 
business. These locations account for 91.1% of the Group’s revenues 
and 99.6% of total assets.
Significant changes in 
our approach
There were no significant changes in our overall approach in the 
current year. We continued to identify a key audit matter in relation 
to impairment and impairment reversals of property, plant and 
equipment and right-of-use assets.
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INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of Whitbread PLC
Report on the audit of the financial statements continued
4. Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going 
concern basis of accounting in the preparation of the financial statements is appropriate.
Our evaluation of the directors’ assessment of the Group’s and parent company’s ability 
to continue to adopt the going concern basis of accounting included;
•	 Obtained an understanding of the processes and controls underpinning directors 
forecasting of financial performance and cash flow;
•	 Obtained confirmation of the financing facilities including nature of facilities, repayment 
terms and covenants;
•	 Obtained an understanding of how the directors identify, monitor and manage principal 
risks facing the business;
•	 Assessed the reasonableness of the assumptions used in the business plan, including 
performing a retrospective review of previous assumptions and considering the impact 
of the macroeconomic environment;
•	 Considered the amount of headroom in the business plans with regards to liquidity 
and covenants;
•	 Assessed the sensitivity of the headroom in the five-year plan; and 
•	 Assessed the appropriateness of the Group’s disclosure concerning the going concern 
basis of preparation.
Based on the work we have performed, we have not identified any material uncertainties 
relating to events or conditions that, individually or collectively, may cast significant doubt 
on the Group’s and parent company’s ability to continue as a going concern for a period 
of at least twelve months from when the financial statements are authorised for issue.
In relation to the reporting on how the Group has applied the UK Corporate Governance 
Code, we have nothing material to add or draw attention to in relation to the directors’ 
statement in the financial statements about whether the directors considered it appropriate 
to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the directors with respect to going concern 
are described in the relevant sections of this report.
5. Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most 
significance in our audit of the financial statements of the current period and include the 
most significant assessed risks of material misstatement (whether or not due to fraud) that 
we identified. These matters included those which had the greatest effect on: the overall 
audit strategy; the allocation of resources in the audit; and directing the efforts of the 
engagement team.
These matters were addressed in the context of our audit of the financial statements as 
a whole, and in forming our opinion thereon, and we do not provide a separate opinion 
on these matters.
5.1. Impairment and impairment reversals of property, plant and equipment
 

and right-of-use assets
Key audit 
matter 
description
As described in Note 14 (Impairment), Note 13 (Property, plant and 
equipment), and Note 22 (Lease arrangements), the Group held £4,677.4 
million (2024: £4,627.9 million) of property, plant and equipment and 
£3,662.7 million (2024: £3,597.0 million) of right-of-use assets at 
27 February 2025. 
Overall
Under IAS 36 Impairment of Assets (“IAS 36”), the Group is required to 
complete an impairment review of its site portfolio where there are 
indicators of impairment. The net impairment charge for the year of £76.5 
million is comprised of £22.5 million charge on sites in Germany and £54.0 
million charge on UK sites, of which £43.5 million relates to sites impacted 
by the Accelerating Growth Plan (“AGP”), and has been recognised through 
the consolidated income statement, within Adjusting items (Note 6).
Estimation and judgement is required in determining the recoverable 
amount of the Group’s portfolio of sites. There is a risk that the carrying 
value of sites, including the property, plant and equipment and right-of-use 
assets, may be higher than the recoverable amount, which would indicate 
an impairment is required. There is also a risk that the recoverable value of 
previously impaired sites is higher than the carrying value, which would 
indicate an impairment reversal is required. Where an impairment review is 
performed, the recoverable amount is determined based on the higher of 
value-in-use or fair value less costs of disposal, which is determined through 
the use of either a discounted cash flow method using a market based 
discount rate or an industry valuation methodology.
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Key audit 
matter 
description 
continued
Sites impacted by the AGP
In the current year, as part of the AGP, a number of food and beverage sites 
will be disposed of through agreed transactions or future sales, with further 
sites being converted into new hotel rooms as part of the extension 
programme. The impact of these strategy changes has led to an increase 
in the judgement and complexity in the impairment assessment relating to 
these impacted sites. The Group has recognised a total impairment charge 
of £51.0 million and impairment reversal of £7.5 million relating to sites 
impacted by the AGP.
With regards to the sites covered by the extension programme, judgement 
and estimation is required to assess whether sites whose financial 
performance has been impacted by the AGP should be impaired, as well as 
in determining the point at which the Group is committed to the change in 
use and should therefore, reassess the remaining useful economic life of 
relevant property, plant and equipment in accordance with IAS 16 Property, 
plant and equipment (“IAS 16”).
For sites which are planned for disposal as part of the AGP, the Group has 
determined that a portion of these sites meet the classification criteria as 
held for sale per IFRS 5 Non-current Assets Held for Sale and Discontinued 
Operations (“IFRS 5”). When sites are held for sale, they must be held at the 
lower of carrying amount and fair value less costs to sell, with any impairment 
or impairment reversal recognised. The fair value has been determined 
based on current prices in an active market for similar properties.
Report on the audit of the financial statements continued
5. Key audit matters continued
5.1. Impairment and impairment reversals of property, plant and equipment
 

and right-of-use assets continued
Estimates and judgements
Estimates and judgement is required in assessing the appropriate treatment 
under IAS 36, IFRS 5 and IFRS 13 Fair Value Measurement (“IFRS 13”), which 
are set out below: 
•	 Determining the cash-generating units (“CGUs”) that show indicators 
of impairment or impairment reversal. A CGU is determined to be each 
individual trading outlet; 
•	 Calculation of the appropriate discount and long-term growth rates; 
•	 Estimates of future trading earnings and cash flow projections, including 
the impact of the AGP; 
•	 Assessing whether sites to be disposed of as part of AGP meet the criteria 
of held for sale as per IFRS 5;
•	 Estimating the fair value of property assets to be disposed of; 
•	 Assessing the future growth profile of sites which have not yet reached maturity; 
•	 Considering the appropriateness of the valuation methodology, as well as 
inputs to these; and 
•	 Estimating a reasonable possible change in assumptions for the purpose 
of sensitivity analysis.
The Group’s accounting policy on impairment, the critical judgements and 
key sources of estimation uncertainty in relation to impairment testing are 
disclosed in the financial statements. In addition, Impairment testing – 
property, plant and equipment and right-of-use assets is also a significant 
matter considered by the Audit Committee, as discussed on page 109.
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INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of Whitbread PLC
How the 
scope of 
our audit 
responded to 
the key audit 
matter
We performed the following audit procedures in response to the identified 
key audit matter:
•	 Obtained an understanding of the relevant controls relating to the 
impairment review process and determination of cash flow forecasts;
•	 Challenged the valuation methodologies adopted to identify impairment 
indicators, including the consistency of these with the requirements of 
IAS 36, IFRS 5 and IFRS 13; 
•	 Tested the mechanical accuracy of the impairment models, with input 
from our analytics and modelling specialists;
•	 Assessed the completeness of CGUs displaying impairment indicators 
or impairment reversal indicators by challenging a sample of CGUs for 
which no indicators had been identified;
•	 Assessed the appropriateness of the discount rates applied in 
conjunction with our internal valuation specialists and compared the 
rates applied with our internal benchmarking data;
•	 Performed testing on a sample of sites where impairment had been 
recognised, sites where impairment indicators had been identified, but 
no impairment recognised, and sites which indicated an impairment 
reversal was required; we challenged the individual circumstances of 
these sites and whether the rationale for conclusion was appropriate. In 
order to perform this assessment, we considered the trading history of 
each site, understood its current performance with reference to market 
data and challenged the appropriateness of site-wide forecasts being 
applied, where appropriate;
•	 Assessed the sensitivity analysis performed by management; and 
•	 Assessed the completeness and accuracy of disclosures within the 
financial statements with reference to relevant IFRS requirements.
In addition to the above, we have performed the following procedures 
in response to sites impacted by the AGP:
•	 Performed inquiries with key management personnel to understand 
the latest status of the programme;
•	 Assessed the appropriateness of the impairment assessment of 
extension sites through comparison to board approved plans; this was 
done with reference to historical forecasting accuracy and external 
market data such as industry forecasts;
Report on the audit of the financial statements continued
5. Key audit matters continued
5.1. Impairment and impairment reversals of property, plant and equipment and 
right-of-use assets continued
•	 Assessed the judgement reached as to when the Group is committed to 
the change in use and must reassess the remaining useful economic life 
of relevant property, plant and equipment in accordance with IAS 16;   
•	 Assessed whether the criteria of IFRS 5 are met for sites which are held 
for sale; and
•	 Assessed the appropriateness of the fair value of property assets to 
be disposed of in conjunction with our internal real estate specialists 
and compared valuations to external comparable transactions or offers 
received. 
Key 
observations
Based on the audit procedures performed, we are satisfied that the 
impairment and impairment reversals recognised in the year are 
appropriate. We consider the disclosures, including the sensitivities 
in Note 14, to be appropriate.
6. Our application of materiality
6.1. Materiality
We define materiality as the magnitude of misstatement in the financial statements that 
makes it probable that the economic decisions of a reasonably knowledgeable person 
would be changed or influenced. We use materiality both in planning the scope of our audit 
work and in evaluating the results of our work.
Based on our professional judgement, we determined materiality for the financial 
statements as a whole as follows:
Group financial statements
Parent company financial statements
Materiality
£25.0 million (2024: £28.0 million)
£21.2 million (2024: £23.8 million)
Basis for 
determining 
materiality
We have determined materiality to 
be £25.0 million based on 4.8% 
(2024: 5.0%) of profit before tax, 
before adjusting items normalised for 
gains on property disposals, which 
represents 6.8% (2024: 6.2%) of 
statutory profit before tax. 
Materiality was determined 
on the basis of the parent 
company’s net assets. This was 
then capped at 85% of Group 
materiality. In the prior year, 
this was also capped at 85% 
of Group materiality.
Rationale for 
the benchmark 
applied
In determining the benchmark for the 
current year, we have considered the 
focus of the users of the financial 
statements on the Group’s trading 
performance and determined that 
profit before tax including gains or 
losses on property disposals, but 
excluding other adjusting items is 
the most appropriate benchmark, 
consistent with our approach in the 
prior year.
The entity is non-trading and 
contains investments in all the 
Group’s trading components 
and as a result, in line with prior 
year, we have determined 
materiality using net assets 
as our benchmark for the 
current year.
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Report on the audit of the financial statements continued
6. Our application of materiality continued
6.1. Materiality continued
 Adjusted PBT*   Group Materiality
Adjusted PBT*
£519m
Group materiality £25.0m
Component materiality range 
£7.0m to £16.6m
Audit Committee reporting 
threshold £1.3m
*	 Profit before tax including gains or losses on property disposals, but excluding other adjusted items.
6.2. Performance materiality
We set performance materiality at a level lower than materiality to reduce the probability 
that, in aggregate, uncorrected and undetected misstatements exceed the materiality for 
the financial statements as a whole. 
Group financial statements
Parent company financial statements
Performance 
materiality
70% (2024: 70%) of 
Group materiality
70% (2024: 70%) of parent company 
materiality 
Basis and 
rationale 
for determining 
performance 
materiality
In determining performance materiality, we considered the 
following factors: 
•	 Our understanding of the entity and its environment, including our 
assessment of the Group’s overall control environment;
•	 Our cumulative knowledge of the Group, including the nature, 
quantum and volume of corrected and uncorrected misstatements 
in prior periods; and
•	 Our understanding of accounting issues that require significant judgement.
6.3. Error reporting threshold
We agreed with the Audit Committee that we would report to the Committee all audit 
differences in excess of £1.3 million (2024: £1.4 million), as well as differences below that 
threshold that, in our view, warranted reporting on qualitative grounds. We also report to 
the Audit Committee on disclosure matters that we identified when assessing the overall 
presentation of the financial statements.
7. An overview of the scope of our audit
7.1. Identification and scoping of components
Our Group audit was scoped by obtaining an understanding of the Group and its environment, 
including Group-wide controls and assessing the risks of material misstatement at the Group 
level. The Group has three (2024: three) reporting units and the financial statements reflect 
a consolidation of entities covering centralised functions, operating units, and non-trading 
legal entities. Components were selected to provide an appropriate basis for undertaking 
audit work to address the risks of material misstatement.
Our scoping consisted of performing a risk-based approach considering both quantitative 
and qualitative factors to obtain sufficient appropriate audit evidence to address the risk of 
material misstatement over the Group financial statements. Based on our assessment, we 
have focused our audit on the UK & Ireland business, which was subject to an audit of its 
entire financial information, and performed audit procedures on one or more classes of 
transactions, account balances or disclosures for the German business. The Group audit 
team performed this work with the assistance of component auditors in Germany. The 
scope of our audit procedures covered 91.1% of the Group’s revenues and 99.6% of total 
assets within the Group. For the UK & Ireland business, component performance materiality 
was assessed at £16.6 million and for Germany this was assessed at £7.0 million.
At the Group level, we also tested the consolidation process and have performed analytical 
review procedures on other wholly owned and joint venture businesses.
 Review at group level	
	9%
 Full audit scope	
	91%
 Review at group level	
	<1%
 Full audit scope	
	>99%
Revenue
Total assets
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INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of Whitbread PLC
Report on the audit of the financial statements continued
7. An overview of the scope of our audit continued
7.2. Our consideration of the control environment
The Whitbread IT landscape contains a number of IT systems, applications and tools used 
to support business processes and for reporting. In line with our scoping of components 
(refer to section 7.1) our work in relation to IT controls focused on the UK component. We 
performed an independent risk assessment of the systems, applications and tools to 
determine those which are of greatest relevance to the Group’s financial reporting, 
including those that contain system configured automated controls that host financially 
relevant data and associated reports. In addition, we tested the relevant manual business 
controls alongside the automated controls. 
With involvement from our IT specialists, we performed testing of General IT Controls 
(“GITCs”) of these systems, typically covering controls over user access management, 
change management and interfaces with other systems relating to in scope IT systems 
(including Oracle Fusion) as well as controls over key reports generated from the IT 
systems and their supporting infrastructure (database and operating system). We also 
performed certain procedures over the hotel management system implemented last year.
In order to evaluate IT controls, we performed walkthrough procedures of relevant controls 
in key business cycles, including revenue, property, plant and equipment, right-of-use 
assets, lease liabilities and expenditure (processed through Oracle Fusion) to understand 
whether the purpose of the control was effectively designed to address the IT related risk. 
We then performed testing of the relevant controls across the audit period, to determine 
whether the control had been consistently applied as designed. 
Our procedures enabled us to place reliance on IT controls, as planned, in the audit 
approach across a number of business cycles, where audit quality and effectiveness are 
enhanced by doing so. Based on the testing performed, we adopted a controls reliance 
approach over the processes supporting revenue, expenditure (processed through Oracle 
Fusion), right-of-use assets, lease liabilities, and additions to property, plant and equipment.
The Board’s discussion of the internal controls and risk management framework is set out 
on page 97.
7.3. Our consideration of climate-related risks
As described on pages 72 to 82, the Group has assessed the risks and opportunities 
associated with various future climate-related scenarios. The Group’s full Task Force on 
Climate-Related financial disclosures report outlines the process they have taken to identify 
the principal climate-related issues which have affected and will potentially affect the 
business. We have considered the Group’s assessment of the impact of these risks and 
the opportunities on the financial statements and their conclusion that there is no material 
impact on the financial performance and position of the Group (as described in Note 2 to 
the financial statements). 
As part of our risk assessment procedures, we have performed the following: 
•	 Obtained an understanding of the Group’s process and controls in considering the 
impact of climate risks;
•	 Performed enquiries of management and those charged with governance to understand 
the impact of climate-related risks;
•	 Assessed whether the risks identified by the entity are complete and consistent with 
our understanding of the entity;
•	 Performed a review of the climate change risk assessment and related documentation 
prepared by management including the basis for the quantification of risks and 
opportunities, and read the Task Force on Climate-related financial disclosures report on 
page 73 to consider whether they are materially consistent with the financial statements 
and our knowledge obtained in the audit; and
•	 Evaluated whether appropriate disclosures have been made in relation to climate-related 
risks in the financial statements.
7.4. Working with other auditors
The Group audit team is responsible for the scope and direction of the audit process and 
provides direct oversight, review and coordination of our component audit team. During 
the current year we engaged component auditors from the Deloitte member firm in 
Germany to perform specific procedures on the German entities. This approach allowed us 
to engage local auditors who have appropriate knowledge of local regulations to perform 
this audit work. We issued detailed instructions to the component auditor and directed, 
supervised, and reviewed their work.
We interacted regularly with the component team during each stage of the audit and 
reviewed key working papers. We maintained continuous and open dialogue with our 
component teams in addition to holding formal meetings so that we were fully aware 
of their progress and results of their procedures.
8. Other information
The other information comprises the information included in the annual report, strategic 
report on pages 2 to 89 and the governance reports on pages 90 to 152, other than the 
financial statements and our auditor’s report thereon. The directors are responsible for 
the other information contained within the annual report.
Our opinion on the financial statements does not cover the other information and, except 
to the extent otherwise explicitly stated in our report, we do not express any form of 
assurance conclusion thereon.
Our responsibility is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the financial statements or our knowledge 
obtained in the course of the audit, or otherwise appears to be materially misstated.
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Report on the audit of the financial statements continued
8. Other information continued
If we identify such material inconsistencies or apparent material misstatements, we are 
required to determine whether this gives rise to a material misstatement in the financial 
statements themselves. If, based on the work we have performed, we conclude that there 
is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
9. Responsibilities of directors
As explained more fully in the directors’ responsibilities statement, the directors are 
responsible for the preparation of the financial statements and for being satisfied that 
they give a true and fair view, and for such internal control as the directors determine is 
necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the 
Group’s and the parent company’s ability to continue as a going concern, disclosing as 
applicable, matters related to going concern and using the going concern basis of accounting 
unless the directors either intend to liquidate the Group or the parent company or to cease 
operations, or have no realistic alternative but to do so.
10. Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements 
as a whole are free from material misstatement, whether due to fraud or error, and to issue 
an auditor’s report that includes our opinion. Reasonable assurance is a high level of 
assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or 
error and are considered material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken on the basis of these 
financial statements.
A further description of our responsibilities for the audit of the financial statements is 
located on the FRC’s website at: www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditor’s report.
11. Extent to which the audit was considered capable of detecting irregularities, 
including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. 
We design procedures in line with our responsibilities, outlined above, to detect material 
misstatements in respect of irregularities, including fraud. The extent to which our 
procedures are capable of detecting irregularities, including fraud is detailed below. 
11.1. Identifying and assessing potential risks related to irregularities
In identifying and assessing risks of material misstatement in respect of irregularities, 
including fraud and non-compliance with laws and regulations, we considered the following:
•	 The nature of the industry and sector, control environment and business performance 
including the design of the Group’s remuneration policies, key drivers for directors’ 
remuneration, bonus levels and performance targets;
•	 Results of our enquiries of management, internal audit, the directors and the Audit 
Committee about their own identification and assessment of the risks of irregularities, 
including those that are specific to the Group’s sector; 
•	 Any matters we identified having obtained and reviewed the Group’s documentation 
of their policies and procedures relating to:
•	 Identifying, evaluating and complying with laws and regulations and whether they 
were aware of any instances of non-compliance;
•	 Detecting and responding to the risks of fraud and whether they have knowledge 
of any actual, suspected or alleged fraud; and
•	 The internal controls established to mitigate risks of fraud or non-compliance with laws 
and regulations;
•	 The matters discussed among the audit engagement team including the component 
audit team in Germany, and relevant internal specialists, including tax, valuations, 
pensions, IT, real estate, and industry specialists regarding how and where fraud might 
occur in the financial statements and any potential indicators of fraud.
As a result of these procedures, we considered the opportunities and incentives that may 
exist within the organisation for fraud and identified the greatest potential for fraud in the 
following area: impairment and impairment reversals of property, plant and equipment and 
right-of-use assets. In common with all audits under ISAs (UK), we are also required to 
perform specific procedures to respond to the risk of management override.
We also obtained an understanding of the legal and regulatory framework that the Group 
operates in, focusing on provisions of those laws and regulations that had a direct effect on 
the determination of material amounts and disclosures in the financial statements. The key 
laws and regulations we considered in this context included the UK Companies Act, Listing 
Rules, pensions legislation, UK corporate governance legislation, tax legislation, and health 
and safety legislation.
In addition, we considered provisions of other laws and regulations that do not have a 
direct effect on the financial statements but compliance with which may be fundamental 
to the Group’s ability to operate or to avoid a material penalty. 
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Whitbread PLC Annual Report and Accounts 2024/25
160
INDEPENDENT AUDITOR’S REPORT CONTINUED
To the members of Whitbread PLC
Report on the audit of the financial statements continued
11. Extent to which the audit was considered capable of detecting irregularities, 
including fraud continued
11.2. Audit response to risks identified
As a result of performing the above, we identified impairment and impairment reversals of 
property, plant and equipment and right-of-use assets as a key audit matter related to the 
potential risk of fraud. The key audit matters section of our report explains the matter in 
more detail and also describes the specific procedures we performed in response to that 
key audit matter. 
In addition to the above, our procedures to respond to risks identified included the following:
•	 Reviewing the financial statement disclosures and testing to supporting documentation 
to assess compliance with provisions of relevant laws and regulations described as 
having a direct effect on the financial statements;
•	 Enquiring of management, the Audit Committee and General Counsel concerning actual 
and potential litigation and claims;
•	 Performing analytical procedures to identify any unusual or unexpected relationships that 
may indicate risks of material misstatement due to fraud;
•	 Reading minutes of meetings of those charged with governance, reviewing internal audit 
reports and reviewing correspondence with relevant tax authorities; and
•	 In addressing the risk of fraud through management override of controls, testing 
the appropriateness of journal entries and other adjustments; assessing whether the 
judgements made in making accounting estimates are indicative of a potential bias; 
and evaluating the business rationale of any significant transactions that are unusual or 
outside the normal course of business.
We also communicated relevant identified laws and regulations and potential fraud risks 
to all engagement team members including internal specialists and significant component 
audit teams, and remained alert to any indications of fraud or non-compliance with laws 
and regulations throughout the audit.
Report on other legal and regulatory requirements
12. Opinions on other matters prescribed by the Companies Act 2006
In our opinion the part of the directors’ remuneration report to be audited has been 
properly prepared in accordance with the Companies Act 2006.
In our opinion, based on the work undertaken in the course of the audit:
•	 the information given in the strategic report and the directors’ report for the financial 
year for which the financial statements are prepared is consistent with the financial 
statements; and
•	 the strategic report and the directors’ report have been prepared in accordance with 
applicable legal requirements.
In the light of the knowledge and understanding of the Group and the parent company and 
their environment obtained in the course of the audit, we have not identified any material 
misstatements in the strategic report or the directors’ report.
13. Corporate Governance Statement
The Listing Rules require us to review the directors’ statement in relation to going concern, 
longer-term viability and that part of the Corporate Governance Statement relating to the 
Group’s compliance with the provisions of the UK Corporate Governance Code specified for 
our review.
Based on the work undertaken as part of our audit, we have concluded that each of the 
following elements of the Corporate Governance Statement is materially consistent with 
the financial statements and our knowledge obtained during the audit: 
•	 The directors’ statement with regards to the appropriateness of adopting the going 
concern basis of accounting and any material uncertainties identified set out on page 147;
•	 The directors’ explanation as to its assessment of the Group’s prospects, the period this 
assessment covers and why the period is appropriate set out on page 70;
•	 The directors’ statement on fair, balanced and understandable set out on page 109;
•	 The board’s confirmation that it has carried out a robust assessment of the emerging 
and principal risks set out on page 62;
•	 The section of the annual report that describes the review of effectiveness of risk 
management and internal control systems set out on page 110; and
•	 The section describing the work of the Audit Committee set out on page 108.
14. Matters on which we are required to report by exception
14.1. Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•	 We have not received all the information and explanations we require for our audit; or
•	 Adequate accounting records have not been kept by the parent company, or returns 
adequate for our audit have not been received from branches not visited by us; or
•	 The parent company financial statements are not in agreement with the accounting 
records and returns.
We have nothing to report in respect of these matters.
14.2. Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain 
disclosures of directors’ remuneration have not been made or the part of the directors’ 
remuneration report to be audited is not in agreement with the accounting records 
and returns.
We have nothing to report in respect of these matters.
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161
Whitbread PLC Annual Report and Accounts 2024/25
Report on other legal and regulatory requirements continued
15. Other matters which we are required to address
15.1. Auditor tenure
Following the recommendation of the Audit Committee, we were appointed by members 
on 21 June 2015 to audit the financial statements for the year ending 3 March 2016 and 
subsequent financial periods. The period of total uninterrupted engagement including 
previous renewals and reappointments of the firm is 10 years covering the years ending 
3 March 2016 to 27 February 2025.
15.2. Consistency of the audit report with the additional report to the 
Audit Committee
Our audit opinion is consistent with the additional report to the Audit Committee we are 
required to provide in accordance with ISAs (UK).
16. Use of our report
This report is made solely to the company’s members, as a body, in accordance with 
Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so 
that we might state to the company’s members those matters we are required to state to 
them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, 
we do not accept or assume responsibility to anyone other than the company and the 
company’s members as a body, for our audit work, for this report, or for the opinions we 
have formed. 
As required by the Financial Conduct Authority (FCA) Disclosure Guidance and 
Transparency Rule (DTR) 4.1.15R – DTR 4.1.18R, these financial statements form part of the 
Electronic Format Annual Financial Report filed on the National Storage Mechanism of the 
FCA in accordance with DTR 4.1.15R – DTR 4.1.18R. This auditor’s report provides no 
assurance over whether the Electronic Format Annual Financial Report has been prepared 
in compliance with DTR 4.1.15R – DTR 4.1.18R. 
Kate J Houldsworth FCA
(Senior statutory auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
London, UK
30 April 2025
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FINANCIAL STATEMENTS

Whitbread PLC Annual Report and Accounts 2024/25
162
CONSOLIDATED INCOME STATEMENT
Year ended 27 February 2025
 
Notes
52 weeks to 27 February 2025
52 weeks to 29 February 2024
 Before
 adjusting 
items
£m
Adjusting 
items
(Note 6)
£m
Total
£m
Before
 adjusting
 items
£m
Adjusting
 items
(Note 6)
£m
Total
£m
Continuing operations
Revenue
3
2,921.9
—
2,921.9
2,959.9
—
2,959.9
Other income
4
6.5
0.9
7.4
6.7
6.9
13.6
Operating costs
5
(2,303.5)
(116.5)
(2,420.0)
(2,296.5)
(125.2)
(2,421.7)
Operating profit before joint ventures
624.9
(115.6)
509.3
670.1
(118.3)
551.8
Share of profit from joint ventures
16
4.7
—
4.7
4.1
8.9
13.0
Operating profit
3
629.6
(115.6)
514.0
674.2
(109.4)
564.8
Finance costs
8
(188.5)
—
(188.5)
(179.3)
—
(179.3)
Finance income
8
42.3
—
42.3
66.2
—
66.2
Profit before tax
3
483.4
(115.6)
367.8
561.1
(109.4)
451.7
Tax expense
9
(134.4)
20.3
(114.1)
(159.9)
20.3
(139.6)
Profit for the year
 
349.0
(95.3)
253.7
401.2
(89.1)
312.1
Earnings per share
(Note 10)
52 weeks to 27 February 2025
52 weeks to 29 February 2024
pence
pence
pence
pence
pence
pence
Basic 
194.6
(53.1)
141.5
206.9
(45.9)
161.0
Diluted 
193.4
(52.8)
140.6
205.5
(45.6)
159.9
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163
Whitbread PLC Annual Report and Accounts 2024/25
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
Year ended 27 February 2025
Notes
52 weeks to
 27 February
 2025
£m
52 weeks to 
29 February
2024
£m
Profit for the year 
 
253.7
312.1
Items that will not be reclassified to the income statement:
Remeasurement loss on defined benefit pension scheme
32
(51.7)
(188.2)
Current tax on defined benefit pension scheme
9
(1.8)
(10.0)
Deferred tax on defined benefit pension scheme
9
14.4
59.5
 
(39.1)
(138.7)
Items that may be reclassified subsequently to the income statement:
Net gain/(loss) on cash flow hedges:
 Net fair value movement
25
5.7
 (14.6)
 Reclassified and reported in the consolidated income statement
25
8.8
 — 
Deferred tax on cash flow hedges
9
(3.6)
 4.3 
Net gain on hedge of a net investment
25
16.1
 10.4 
Current tax on hedge of a net investment
9
(2.1)
 (1.2)
Cost of hedging
25
1.1
 1.1 
 
26.0
—
Exchange differences on translation of foreign operations
 
(20.9)
(21.7)
Current tax on exchange differences on translation of foreign operations
9
2.4
2.7
 
(18.5) 
(19.0)
Other comprehensive loss for the year, net of tax
 
(31.6) 
(157.7)
Total comprehensive income for the year, net of tax
 
 222.1
154.4
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164
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
Year ended 27 February 2025
 
Share capital
(Note 27)
£m
Share premium
(Note 28)
£m
Capital 
redemption 
reserve
(Note 28)
£m
Retained 
earnings
(Note 28)
£m
Currency 
translation 
reserve
(Note 28)
£m
Other reserves
(Note 28)
£m
Total 
equity
£m
At 2 March 2023
 164.9 
 1,026.6 
 50.2 
 5,230.1 
 35.0 
 (2,395.4)
 4,111.4 
Profit for the year
 — 
 — 
 — 
 312.1 
 — 
 — 
 312.1 
Other comprehensive loss
 — 
 — 
 — 
 (138.7)
 (9.1)
 (9.9)
 (157.7)
Total comprehensive income/(loss)
 — 
 — 
 — 
 173.4 
 (9.1)
 (9.9)
 154.4 
Ordinary shares issued on exercise of employee share options
 0.2 
 5.2 
 — 
 — 
 — 
 — 
 5.4 
Loss on ESOT shares issued
 — 
 — 
 — 
 (6.4)
 — 
 6.4 
 — 
Accrued share-based payments
 — 
 — 
 — 
 15.8 
 — 
 — 
 15.8 
Tax on share-based payments
 — 
 — 
 — 
 0.5 
 — 
 — 
 0.5 
Equity dividends paid
 — 
 — 
 — 
 (164.7)
 — 
 — 
 (164.7)
Share buy-back, commitment and cancellation
 (13.3)
 — 
 13.3 
 (603.4)
 — 
 — 
 (603.4)
At 29 February 2024
 151.8 
 1,031.8 
 63.5 
 4,645.3 
 25.9 
 (2,398.9)
 3,519.4 
Profit for the year
 — 
 — 
 — 
 253.7
 — 
 — 
 253.7
Other comprehensive (loss)/income
 — 
 — 
 — 
 (39.1)
 (3.9)
 11.4
 (31.6)
Total comprehensive income/(loss)
 — 
 — 
 — 
 214.6 
 (3.9)
 11.4
 222.1
Ordinary shares issued (Note 27)
 0.1 
 7.0
 — 
 — 
 — 
 — 
 7.1
Loss on ESOT shares issued
 — 
 — 
 — 
 (8.1)
 — 
 8.1
 — 
Accrued share-based payments (Note 31)
 — 
 — 
 — 
 16.8 
 — 
 — 
 16.8 
Tax on share-based payments
 — 
 — 
 — 
 (0.8) 
 — 
 — 
 (0.8)
Equity dividends paid
 — 
 — 
 — 
 (178.1)
 — 
 — 
 (178.1)
Share buy-back, commitment and cancellation
 (6.8)
 — 
 6.8
 (252.0)
 — 
 — 
 (252.0)
Conversion of preference share capital
0.1
(0.1)
 —
 —
 —
 —
 —
At 27 February 2025
145.2 
 1,038.7
 70.3 
 4,437.7
 22.0 
 (2,379.4)
 3,334.5 
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165
Whitbread PLC Annual Report and Accounts 2024/25
CONSOLIDATED BALANCE SHEET
At 27 February 2025
Notes
27 February 
2025
£m
29 February 
2024
£m
Assets
Intangible assets
12
 174.3
 185.0 
Right-of-use assets
22
 3,662.7 
 3,597.0 
Property, plant and equipment
13
 4,677.4
 4,627.9 
Investment in joint ventures
16
 54.4
 50.8 
Derivative financial instruments
25
 — 
 3.8 
Defined benefit pension surplus
32
 134.6 
 165.2 
Total non-current assets
 8,703.4 
 8,629.7 
Inventories
17
 17.1
 21.2 
Derivative financial instruments
25
19.9
—
Trade and other receivables
18
 127.1 
 119.3 
Cash and cash equivalents
19
 909.0
 696.7 
Total current assets
 1,073.1 
 837.2 
Assets classified as held for sale
15
128.2
54.4
Total assets
 
 9,904.7 
 9,521.3 
Liabilities
Borrowings
20
 450.0 
 — 
Lease liabilities
22
 167.0 
 155.6 
Provisions
23
 27.6 
 10.3 
Derivative financial instruments
25
 1.4 
 11.5 
Current tax liabilities
 12.2 
 10.2 
Trade and other payables
26
 660.8
 670.5 
Other financial liabilities
25
 —
 12.3 
Total current liabilities
 1,319.0 
 870.4 
Borrowings
20
 942.4 
 994.9 
Lease liabilities
22
 4,066.8
 3,942.8 
Provisions
23
 7.2 
 8.3 
Derivative financial instruments
25
 — 
 4.4 
Deferred tax liabilities
9
 234.8 
 181.1 
Total non-current liabilities
 
 5,251.2 
 5,131.5 
Total liabilities
 6,570.2 
 6,001.9 
Net assets
3,334.5
3,519.4
Notes
27 February 
2025
£m
29 February 
2024
£m
Equity
Share capital
27
145.2
 151.8 
Share premium
28
1,038.7
 1,031.8 
Capital redemption reserve
28
70.3
 63.5 
Retained earnings
28
4,437.7
 4,645.3 
Currency translation reserve
28
22.0
 25.9 
Other reserves
28
 (2,379.4)
 (2,398.9)
Total equity
 
3,334.5
 3,519.4 
Dominic Paul
Chief Executive
30 April 2025
Hemant Patel
Chief Financial Officer
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FINANCIAL STATEMENTS

Whitbread PLC Annual Report and Accounts 2024/25
166
CONSOLIDATED CASH FLOW STATEMENT
Year ended 27 February 2025
 
Notes
52 weeks to 
27 February
 2025
£m
52 weeks to
 29 February 
2024
£m
Cash generated from operations
29
1,004.5
1,086.7
Payments against provisions
(15.5)
 (5.0)
Defined benefit pension payments
32
(17.9)
 (17.5)
Interest paid on lease liabilities 
22
(166.7)
 (154.9)
Interest paid on other items
(26.0)
 (26.3)
Interest received
33.5
 48.2 
Corporation taxes paid
 
(50.2)
 (53.3)
Net cash flows from operating activities
 
761.7
 877.9 
Cash flows used in investing activities
Cash paid in advance for purchase of property
(12.2)
 — 
Purchase of property, plant and equipment
3
(466.4)
 (479.9)
Proceeds from disposal of property, plant and equipment
 
136.5
 56.9 
Investment in intangible assets
3
(19.6)
 (28.6)
Payment of deferred and contingent consideration
(1.9)
 — 
Distributions received from joint ventures
16
1.2
 7.7 
Net cash flows used in investing activities
(362.4)
 (443.9)
Cash flows used in financing activities
Proceeds from issue of ordinary shares 
27
7.1
 5.4 
Proceeds from issuance of debt
398.3
 — 
Payment of facility fees and costs of long-term borrowings
(3.1)
 (0.8)
Net lease incentives received/(paid)
2.7
 (2.7)
Payment of principal of lease liabilities
(148.7)
 (147.1)
Purchase of own shares, including transaction costs
27
(264.3)
 (591.1)
Dividends paid
11
(178.1)
 (164.7)
Net cash flows used in financing activities
 
(186.1)
 (901.0)
Net increase/(decrease) in cash and cash equivalents
21
213.2
 (467.0)
Opening cash and cash equivalents
21
696.7
 1,164.8 
Foreign exchange differences
21
(0.9)
 (1.1)
Closing cash and cash equivalents
19
909.0
 696.7 
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167
Whitbread PLC Annual Report and Accounts 2024/25
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
Year ended 27 February 2025
1. General information and authorisation of consolidated 
financial statements
The consolidated financial statements of Whitbread PLC for the year ended 27 February 2025 
were authorised for issue by the Board of directors on 30 April 2025. Whitbread PLC is a 
public company limited by shares incorporated in the United Kingdom under the Companies 
Act and is registered in England and Wales. The Company’s ordinary shares are traded on 
the London Stock Exchange. The address of the registered office is shown on page 147. 
Whitbread PLC and its subsidiaries and joint ventures operate hotels and restaurants 
located in the UK and internationally.
2. Accounting policies
Basis of accounting and preparation
The consolidated financial statements of Whitbread PLC and all its subsidiaries have 
been prepared in accordance with International Accounting Standards in conformity 
with the requirements of the Companies Act 2006 and UK-adopted International 
Accounting Standards.
The consolidated financial statements have been prepared on the historical cost basis, 
except for certain financial instruments that are measured at fair value at the end of each 
reporting period, assets classified as held for sale and the defined benefit pension scheme 
as explained in the accounting policies below.
The consolidated financial statements are presented in pounds sterling and all values are rounded 
to the nearest hundred thousand except when otherwise indicated. The financial year represents 
the 52 weeks to 27 February 2025 (prior financial year: 52 weeks to 29 February 2024).
Going concern 
A combination of the strong cash flows generated by the business and the sufficient 
available headroom on its credit facilities supports the directors’ view that the Group 
has sufficient funds available to meet its foreseeable working capital requirements. At the 
balance sheet date, these credit facilities include both the newly issued £400m notes and 
the £450m notes maturing in October 2025. In reaching this conclusion, the directors 
have considered all elements of the capital allocation framework. The directors have also 
determined that, over the period of the going concern assessment, there is not expected 
to be a significant impact as a result of climate change.
The directors have therefore concluded that the going concern basis of preparation 
remains appropriate.
Changes in accounting policies
The accounting policies adopted in the preparation of these consolidated financial 
statements are consistent with those followed in the preparation of the consolidated 
financial statements for the year ended 29 February 2024, except for the adoption of the 
new standards and policies applicable for the year ended 27 February 2025. The significant 
accounting policies adopted during the year are set out below. They have been assessed 
as not having a material financial impact.
The Group has applied the following standards and amendments for the first time for 
the annual reporting period commencing 1 March 2024:
•	 Amendments to IAS 1 – Classification of Liabilities as Current or Non-Current 
(effective for periods beginning on or after 1 January 2024)
•	 Amendments to IAS 1 – Non-current Liabilities with Covenants (effective for periods 
beginning on or after 1 January 2024)
•	 Amendments to IFRS 16 – Lease Liability in a Sale and Leaseback (effective for periods 
beginning on or after 1 January 2024)
•	 Amendments to IAS 7 and IFRS 7 – Supplier Finance Arrangements (effective for periods 
beginning on or after 1 January 2024)
Standards issued by the IASB not effective for the current year and not early 
adopted by the Group
Whilst the following standards and amendments are relevant to the Group, they have been 
assessed as not having a material impact nor additional disclosure requirements at this time:
•	 Amendments to IAS 21 – Lack of Exchangeability (effective for periods beginning on 
or after 1 January 2025)
•	 Amendments to IFRS 9 and IFRS 7 – Classification and Measurement of Financial 
Instruments (effective for periods beginning on or after 1 January 2026)
•	 Annual improvements to IFRS – volume 11 (effective for periods beginning on or after 
1 January 2026)
•	 IFRS 19 Subsidiaries without Public Accountability: Disclosures (effective for periods 
beginning on or after 1 January 2027)
The impact of the following is under assessment – IFRS 18 ‘Presentation and disclosures 
in financial statements’, which will become effective in the consolidated Group financial 
statements for the financial year end 26 February 2028, subject to UK endorsement.
The Group does not intend to early adopt any of these new standards or amendment.
Basis of consolidation 
The consolidated financial statements incorporate the accounts of Whitbread PLC and all its 
subsidiaries, together with the Group’s share of the net assets and results of joint ventures 
incorporated using the equity method of accounting. These are adjusted, where appropriate, 
to conform to Group accounting policies. The financial statements of significant trading 
subsidiaries are prepared for the same reporting year as the parent company.
A subsidiary is an entity controlled by the Group. Control is achieved when the Company:
•	 has power over the investee;
•	 is exposed, or has rights, to variable returns from its involvement with the investee; and
•	 has the ability to use its power to affect its returns.
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
168
Whitbread PLC Annual Report and Accounts 2024/25
2. Accounting policies continued
Basis of consolidation continued
The Company reassesses whether or not it controls an investee if facts and circumstances 
indicate that there are changes to one or more of the three elements of control listed above.
Apart from the acquisition of Whitbread Group PLC by Whitbread PLC in 2000/01, which 
was accounted for using merger accounting, acquisitions by the Group are accounted for 
under the acquisition method and any goodwill arising is capitalised as an intangible asset. 
The results of subsidiaries acquired or disposed of during the year are included in the 
consolidated financial statements from, or up to, the date that control passes respectively. 
All intra-Group transactions, balances, income and expenses are eliminated on consolidation. 
Unrealised losses are also eliminated, unless the transaction provides evidence of an 
impairment of the asset transferred.
Business combinations 
Acquisitions of businesses are accounted for using the acquisition method. The consideration 
transferred in a business combination is measured at fair value, which is calculated as the 
sum of the acquisition-date fair values of assets transferred by the Group, liabilities incurred 
by the Group to the former owners of the acquiree and any equity interest issued by the 
Group in exchange for control of the acquiree. Acquisition-related costs are recognised in 
the consolidated income statement as incurred.
When the consideration transferred by the Group in a business combination includes 
contingent consideration, the contingent consideration is measured at its acquisition-date 
fair value and included as part of the consideration transferred in a business combination. 
Changes in fair value of the contingent consideration that qualify as measurement period 
adjustments are adjusted retrospectively, with corresponding adjustments against goodwill. 
Measurement period adjustments are adjustments that arise from additional information 
obtained during the ‘measurement period’ (which cannot exceed one year from the 
acquisition date) about facts and circumstances that existed at the acquisition date.
Changes in the fair value of the contingent consideration at subsequent reporting dates 
that do not qualify as measurement period adjustments are recognised within finance costs 
in the consolidated income statement, unless the contingent consideration is classified 
as equity.
If the initial accounting for a business combination is incomplete by the end of the reporting 
period in which the combination occurs, the Group reports provisional amounts for the 
items for which the accounting is incomplete. Those provisional amounts are adjusted 
during the measurement period (see above), or additional assets or liabilities are recognised, 
to reflect new information obtained about facts and circumstances that existed as of the 
acquisition date that, if known, would have affected the amounts recognised as of that date.
Goodwill
Goodwill arising on acquisition is capitalised and represents the excess of the fair value of 
consideration over the value of the Group’s interest in the identifiable assets and liabilities 
of a subsidiary, at the date of acquisition. Goodwill is not amortised but reviewed for 
impairment annually, or more frequently if events or changes in circumstances indicate 
that the carrying value may be impaired. On disposal of a subsidiary, the attributable 
amount of goodwill is included in the determination of the profit or loss on disposal.
Intangible assets
Intangible assets are carried at cost less accumulated amortisation and accumulated 
impairment losses.
Intangible assets acquired separately from a business are carried initially at cost. 
An intangible asset acquired as part of a business combination is recognised at fair 
value, separately from goodwill if the asset is separable, or arises from contractual 
or other legal rights, and its fair value can be measured reliably.
Amortisation of IT software and technology is calculated on a straight-line basis over 
the estimated life which varies between three and ten years.
The carrying values are reviewed for impairment if events or changes in circumstances 
indicate that they may not be recoverable.
Software as a Service (SaaS) arrangements
SaaS arrangements are service contracts providing the Company with the right to access 
the cloud provider’s application software over the contract period. Costs incurred to 
configure or customise, and the ongoing fees to obtain access to the cloud provider’s 
application software, are recognised as operating expenses when the services are received.
Some of these costs incurred are for the development of software code that enhances 
or modifies, or creates additional capability to, existing on-premise systems and meets 
the definition of and recognition criteria for an intangible asset. These costs are recognised 
as intangible software assets and amortised over the useful life of the software on a 
straight‑line basis. The useful lives of these assets are reviewed at least at the end of 
each financial year, and any change accounted for prospectively as a change in 
accounting estimate.
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2. Accounting policies continued
Property, plant and equipment
Property, plant and equipment acquired separately from a business are stated at cost less 
accumulated depreciation and impairment. Gross interest costs incurred on the financing of 
qualifying assets are capitalised until the time that the assets are available for use. Property, 
plant and equipment acquired as part of a business combination are recognised at fair value. 
Depreciation is calculated on a straight-line basis over the estimated useful life of the asset 
as follows:
•	 freehold land is not depreciated;
•	 freehold and long leasehold buildings are depreciated to their estimated residual values 
over periods up to 50 years; and
•	 plant and equipment is depreciated over 3 to 25 years.
The residual values and estimated useful lives are reviewed annually.
Profits or losses on disposal of property, plant and equipment reflect the difference 
between net selling price and carrying amount at the date of disposal and are recognised 
in the consolidated income statement.
Leases
Right-of-use assets
A contract contains a lease if the contract conveys the right to control the use of an 
identified asset for a period of time in exchange for consideration, these assets are called 
right-of-use assets. The Group recognises right-of-use assets for hotel and restaurant 
properties along with other equipment at the commencement date of the lease (i.e. the 
date the underlying asset is available for use). Right-of-use assets are measured at cost, 
less any accumulated depreciation and impairment losses, and adjusted for any remeasurement 
of lease liabilities. The cost of right-of-use assets includes the amount of lease liabilities 
recognised, initial direct costs incurred, and lease payments made at or before the 
commencement date, less any lease incentives received. Unless the Group is reasonably 
certain to obtain ownership of the leased asset at the end of the lease term, the recognised 
right-of-use asset is depreciated over the shorter of its estimated useful life and lease term.
Lease liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured 
at the present value of lease payments to be made over the lease term. The lease payments 
include fixed payments and variable lease payments that depend on an index or a rate less 
any lease incentives receivable. Variable lease payments that do not depend on an index or 
a rate (e.g. turnover rent) are recognised as an expense in the period over which the event 
or condition that triggers the payment occurs. The Group incurs service charges on property 
leases which are non-lease components of the contract under IFRS 16 and therefore these 
charges are recorded separately within operating costs.
In calculating the present value of lease payments, the Group uses the incremental 
borrowing rate at the lease commencement date if the interest rate implicit in the lease 
is not readily determinable. Incremental borrowing rates are determined quarterly and 
depend on the country, currency and start date of the lease. The incremental borrowing 
rate is determined based on a series of inputs including: the risk-free rate based on 
government bond rates; a country-specific risk adjustment; and a credit risk adjustment 
based on the Group’s credit rating.
After the commencement date, the amount of lease liabilities is increased to reflect lease 
interest charges and reduced for lease payments made. In addition, the carrying amount 
of lease liabilities is remeasured if there is a modification or a change in the lease term. 
Cash outflows relating to lease interest are recorded within net cash flows from operating 
activities and cash outflows relating to principal repayments are included within net cash 
flows from financing activities in the consolidated cash flow statement.
Sale and leaseback
A sale and leaseback transaction occurs when the Group sells an asset and immediately 
reacquires the use of the same asset in the same state as sold by entering into a lease with 
the buyer. A sale occurs when control of the underlying asset passes to the buyer. A lease 
liability is recognised, the associated property, plant and equipment asset is derecognised, 
and a right-of-use asset is recognised at the proportion of the carrying value relating to 
the right retained. Any gain or loss arising therefore relates to the rights transferred to the 
buyer and development of the underlying asset. 
Impairment of non-current assets
Property, plant and equipment and right-of-use assets
The carrying values of property, plant and equipment and right-of-use assets are reviewed 
for impairment whenever events or changes in circumstances indicate that their carrying 
values may not be recoverable. Individual assets are grouped into cash generating units 
(CGUs), for impairment purposes, at the lowest level at which there are identifiable cash 
flows that are largely independent of the cash flows of other assets.
The recoverable amount of an asset or CGU is the greater of its fair value less costs of 
disposal (FVLCD) and value in use (VIU). For an asset that does not generate largely 
independent cash inflows, the recoverable amount is determined with reference to the CGU 
to which the asset belongs. In estimating value in use, the estimated future cash flows are 
discounted to their present value, using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset. To estimate fair 
value less costs of disposal, the Group uses a number of techniques including third-party 
valuations, market multiple approaches and discounted cash flows.
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2. Accounting policies continued
Impairment of non-current assets continued
Property, plant and equipment and right-of-use assets continued
Impairment charges 
An impairment loss is recognised if the carrying amount of an asset or CGU exceeds 
its estimated recoverable amount. Impairment losses recognised in respect of CGUs are 
allocated first to reduce the carrying amount of any goodwill allocated to the units and 
then to reduce the carrying amounts of other assets in the CGU, on a pro rata basis. 
Any impairment in the values of property, plant and equipment and right-of-use assets 
is charged to the consolidated income statement within operating costs.
Impairment reversals
An assessment is made at each reporting date as to whether there is any indication that 
previously recognised impairment losses may no longer exist or may have decreased. 
If such an indication exists, the CGU’s recoverable amount is estimated. A previously 
recognised impairment loss is reversed only if there has been a change in the estimated 
future cash flows used to determine the asset’s recoverable amount since the last impairment 
loss was recognised. If that is the case, the carrying amount of the asset is increased to its 
recoverable amount. That increased amount cannot exceed the carrying amount that would 
have been determined, net of depreciation, had no impairment loss been recognised for the 
asset in prior years.
Such a reversal is recognised in the consolidated income statement. After such a reversal, 
the depreciation charge is adjusted in future periods to allocate the asset’s carrying 
amount, less any residual value, on a straight-line basis over its remaining useful life.
Central assets
For the purposes of impairment testing, all centrally held assets are allocated in line 
with IAS 36 to CGUs based on management’s view of the consumption of the asset. 
Any resulting impairment is recorded against the centrally held asset.
Goodwill
Goodwill acquired through business combinations is allocated to groups of CGUs at the 
level management monitors goodwill, which is at an operating segment level. The Group 
performs an annual review of its goodwill to ensure that its carrying amount is not greater 
than its recoverable amount. The recoverable amount is determined as the greater of fair 
value, less costs of disposal and value in use. An impairment is then made to reduce the 
carrying amount to the recoverable amount.
Investments in joint ventures
The Group assesses investments for impairment whenever events or changes in 
circumstances indicate that the carrying value may not be recoverable. If any such 
indication of impairment exists, the carrying amount of the investment is compared 
with its recoverable amount. Where the carrying amount exceeds the recoverable 
amount, the investment is written down to its recoverable amount.
Assets held for sale
Non-current assets and disposal groups are classified as held for sale only if available 
for immediate sale in their present condition and a sale is highly probable and expected 
to be completed within one year from the date of classification.
Such assets are measured at the lower of carrying amount and fair value, less the cost 
of disposal, and are not depreciated or amortised.
In accordance with IFRS 5 Non-current Assets Held for Sale and Discontinued Operations, 
the net results of discontinued operations are presented separately in the consolidated 
income statement.
Inventories 
Inventories are stated at the lower of cost and net realisable value. Cost is calculated on the 
basis of first in, first out and net realisable value is the estimated selling price less any costs 
to sell.
Provisions
Provisions are recognised when the Group has a present legal or constructive obligation as 
a result of a past event, it is probable that an outflow of resources will be required to settle 
the obligation and a reliable estimate can be made of the amount of the obligation.
Provisions are discounted to present value, using a pre-tax discount rate that reflects 
current market assessments of the time value of money and the risks specific to the liability. 
The amortisation of the discount is recognised as a finance cost.
Onerous contracts
Present obligations arising under onerous contracts are recognised and measured as 
provisions. An onerous contract is considered to exist where the Group has a contract 
under which the unavoidable costs of meeting the obligations under the contract exceed 
the economic benefits expected to be received under it.
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2. Accounting policies continued
Provisions continued
Restructuring costs
A restructuring provision is recognised when the Group has developed a detailed formal 
plan and has raised a valid expectation, in those affected, that it will carry out the restructuring 
by starting to implement the plan or announcing its main features to those affected by it. 
The measurement of a restructuring provision includes only the direct expenditures arising 
from the restructuring which are those amounts that are both necessarily entailed by the 
restructuring and not associated with the ongoing activities of the entity.
Adjusting items and use of alternative performance measures
We use a range of measures to monitor the financial performance of the Group. These 
measures include both statutory measures in accordance with IFRS and alternative performance 
measures (APMs) which are consistent with the way the business performance is measured 
internally by the Board and Executive Committee. A glossary of APMs and reconciliations 
to statutory measures is given on pages 232 to 238.
The term ‘adjusted profit’ is not defined under IFRS and may not be directly comparable 
with adjusted profit measures used by other companies. It is not intended to be a substitute 
for, or superior to, statutory measures of profit. Adjusted measures of profitability are 
non-IFRS because they exclude amounts that are included in, or include amounts that 
are excluded from, the most directly comparable measure calculated and presented in 
accordance with IFRS.
The Group makes certain adjustments to the statutory profit measures in order to derive 
many of its APMs. The Group’s policy is to exclude items that are considered to be 
significant in nature and quantum, not in the normal course of business or are consistent 
with items that were treated as adjusting in prior periods or that span multiple financial 
periods. Treatment as an adjusting item provides users of the accounts with additional 
useful information to assess the year-on-year trading performance of the Group.
On this basis, the following are examples of items that may be classified as adjusting items:
•	 net charges associated with the strategic review of the Group’s hotel and restaurant 
property estate;
•	 significant restructuring costs and other associated costs arising from strategy 
changes that are not considered by the Group to be part of the normal operating 
costs of the business;
•	 significant pension charges arising as a result of the changes to UK defined benefit 
scheme practices;
•	 net impairment and related charges for sites which are/were underperforming that 
are considered to be significant in nature and/or value to the trading performance 
of the business;
•	 costs in relation to non-trading legacy sites which are deemed to be significant and 
not reflective of the Group’s ongoing trading results;
•	 transformation and change costs associated with the implementation of the Group’s IT 
strategic programme;
•	 profit or loss on the sale of a business or investment, and the associated cost impact 
on the continuing business from the sale of the business or investment;
•	 acquisition costs incurred as part of a business combination or other strategic 
asset acquisitions;
•	 amortisation of intangible assets recognised as part of a business combination or other 
transaction outside of the ordinary course of business; and
•	 tax settlements in respect of prior years, including the related interest and the impact 
of changes in the statutory tax rate, the inclusion of which would distort year-on-year 
comparability, as well as the tax impact of the adjusting items identified above.
The Group income statement is presented in a columnar format to enable users of the 
accounts to see the Group’s performance before adjusting items, the adjusting items, 
and the statutory total on a line-by-line basis. The directors believe that the adjusted profit 
and earnings per share measures provide additional useful information to shareholders on 
the performance of the business. These measures are consistent with how business performance 
is measured internally by the Board and Executive Committee.
Foreign currency translation 
Monetary assets and liabilities denominated in foreign currencies are translated 
into functional currency at the rates of exchange quoted at the balance sheet date. 
Non‑monetary items that are measured in terms of historical cost in a foreign currency 
are translated using the exchange rates as at the dates of the initial transactions.
Day-to-day transactions in a foreign currency are recorded in the functional currency 
at an average rate for the month in which those transactions take place, which is used 
as a reasonable approximation to the actual transaction rate. Translation differences 
on monetary items are taken to the consolidated income statement.
A number of subsidiaries within the Group have a non-sterling functional currency. 
The financial performance and end position of these entities are translated into sterling 
in the consolidated financial statements. Balance sheet items are translated at the rate 
applicable at the balance sheet date. Transactions reported in the consolidated income 
statement are translated using an average rate for the month in which they occur.
The differences that arise from translating the results of foreign entities at average rates 
of exchange, and their assets and liabilities at closing rates, are dealt with in a separate 
component of equity. On disposal of a foreign entity, the deferred cumulative amount 
recognised in equity relating to that particular foreign operation is recognised in the 
consolidated income statement. All other currency gains and losses are dealt with in 
the income statement.
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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
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2. Accounting policies continued
Revenue recognition
Revenue is recognised at an amount that reflects the consideration to which the Group 
expects to be entitled in exchange for transferring goods or services to a customer. 
Consideration is net of discounts, allowances for customer loyalty and other promotional 
activities and amounts collected on behalf of other parties, such as value added tax. 
Revenue includes duties which the Group pays as principal.
The Group has analysed its business activities and applied the five-step model prescribed 
by IFRS 15 Revenue from Contracts with Customers to each material line of business, 
as outlined below:
Sale of accommodation
The contract to provide accommodation is established when the customer books accommodation. 
The performance obligation is to provide the right to use accommodation for a given 
number of nights, and the transaction price is the room rate for each night determined at 
the time of booking. The performance obligation is met when the customer is given the 
right to use the accommodation, and so revenue is recognised for each night as it takes 
place, at the room rate for that night.
Sale of food and beverage
The contract is established when the customer orders the food or beverage item 
and the performance obligation is the provision of food and beverage by the outlet. 
The performance obligation is satisfied when the food and beverage are delivered to 
the customer, and revenue is recognised at this point at the price for the items purchased. 
Where payment is made on the same day there are no contract assets or liabilities.
Payment terms
Customers may pay in advance for accommodation, food and beverage. In this case the 
Group has received consideration for services not yet provided. This is treated as a contract 
liability, net of VAT, until the performance obligation is met. The Group has taken advantage 
of the practical expedient in IFRS 15 to not adjust the consideration for the effects of a 
financing component as the period between payment and the performance obligation 
is less than one year. 
Payment terms for corporate customers are generally 30 days with amounts recorded 
in trade and other receivables once the performance obligations have been met.
Contract costs 
The Group applies the practical expedient in paragraph 94 of IFRS 15 and consequently 
contract costs incurred related to contracts with an amortisation period of less than one 
year have been expensed as incurred. 
Variable consideration
The Group makes an estimate, based on historical information, of amounts that will be 
refunded to customers. The refund liability represents variable consideration under IFRS 15 
with revenue recognised reduced by this amount and a corresponding liability recognised 
in other payables in the consolidated balance sheet.
Certain restaurants within the Group offer customer loyalty programmes where the 
customer can earn vouchers for historic purchases which are redeemable as discounts 
on future purchases. The loyalty points issued by the Group are a separate performance 
obligation providing a material right to a future discount. The sales price of goods is 
allocated to the loyalty points and the goods sold based on their relative standalone selling 
prices, with the loyalty points, standalone price based on the value of the points to the 
customer, adjusted for expected redemption rates. The amount allocated to loyalty points 
is deferred as a contract liability within trade and other payables. Revenue is recognised 
as the points are redeemed by the customer.
Finance income
Interest income is recognised as the interest accrues, using the effective interest method.
Finance costs 
Borrowing costs are recognised as an expense in the period in which they are incurred, 
except for gross interest costs incurred on the financing of major projects, which are 
capitalised until the time that the projects are available for use.
Retirement benefits
In respect of the defined benefit pension scheme, the surplus recognised in the 
consolidated balance sheet represents the fair value of scheme assets, reduced by the 
present value of the defined benefit obligation. Where the calculation results in a surplus 
to the Group, the recognised asset is limited to the present value of any future available 
refunds from the plan.
The cost of providing benefits is determined using the projected unit credit actuarial 
valuation method. Remeasurements are recognised in full in the period in which they occur 
in the statement of comprehensive income and are not reclassified to the consolidated 
income statement in subsequent periods.
For defined benefit plans, the employer’s portion of the past and current service cost 
is charged to operating profit, with net interest costs reported within finance costs. In addition, 
all administration costs, other than those relating to the management of plan assets or 
taxes payable by the plan itself, are charged as incurred to operating costs in the consolidated 
income statement. Net interest is calculated by applying the opening discount rate to the 
opening net defined benefit obligation, taking into account the expected contributions 
and benefits paid.
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2. Accounting policies continued
Retirement benefits continued
Curtailments and settlements relating to the Group’s defined benefit plan are recognised 
in the period in which the curtailment or settlement occurs.
Payments to defined contribution pension schemes are charged as an expense as they 
fall due.
Share-based payment transactions
Equity-settled transactions
Certain employees and directors of the Group receive equity-settled remuneration in 
the form of share-based payment transactions, whereby employees render services in 
exchange for shares or rights over shares. The cost of these equity-settled transactions is 
measured by reference to the fair value, determined using a stochastic model, at the date 
at which they are granted. The cost of equity-settled transactions is recognised, together 
with a corresponding increase in equity, over the period in which the performance conditions 
or non-vesting conditions are fulfilled, ending on the relevant vesting date. Except for awards 
subject to market-related conditions for vesting, the cumulative expense recognised for 
equity-settled transactions, at each reporting date until the vesting date, reflects the 
extent to which the vesting period has expired, and is adjusted to reflect the directors’ best 
available estimate of the number of equity instruments that will ultimately vest. The income 
statement charge or credit for a period represents the movement in cumulative expense 
recognised as at the beginning and end of that period. If options are subject to market‑related 
conditions, awards are not cumulatively adjusted for the likelihood of these targets being met. 
Instead, these conditions are included in the fair value of the awards.
Where an equity-settled award is cancelled, it is treated as if it had vested on the date of 
cancellation, and any expense not yet recognised for the award is recognised immediately. 
Where an equity-settled award is forfeited, the related expense recognised to date is reversed.
Where an equity-settled award is replaced by newly granted instruments, these are 
accounted for as a modification of the existing award. When the terms of an equity-settled 
award are modified, the minimum expense recognised is the grant date fair value of the 
unmodified award, provided the original vesting terms of the award are met. An additional 
expense, measured as at the date of modification, is recognised for any modification that 
increases the total fair value of the share-based payment transaction, or is otherwise 
beneficial to the employee.
Tax
The income tax charge represents both the income tax payable, based on profit for the 
year, and deferred income tax.
Deferred income tax is recognised in full, using the liability method, in respect of temporary 
differences between the tax base of the Group’s assets and liabilities and their carrying 
amounts that have originated but have not been reversed by the balance sheet date. 
No deferred tax is recognised if the temporary difference arises from the initial recognition 
of goodwill, or the initial recognition of an asset or liability, in a transaction that is not a 
business combination and, at the time of the transaction, affects neither the accounting 
profit nor taxable profit or loss. Deferred income tax is recognised in respect of taxable 
temporary differences associated with investments in joint ventures, except where the 
timing of the reversal of the temporary differences can be controlled and it is probable 
that the temporary differences will not reverse in the foreseeable future.
Deferred income tax assets are recognised to the extent that it is probable that taxable 
profit will be available against which the deductible temporary differences or unused tax 
losses can be utilised. The carrying amount of deferred income tax assets is reviewed at 
each balance sheet date and reduced to the extent that it is no longer probable that 
sufficient taxable profit will be available to allow all, or part of, the deferred income 
tax asset to be utilised.
Deferred income tax assets and liabilities are measured at the tax rates that are expected 
to apply in the year when the asset is realised or the liability is settled, based on tax rates 
that have been enacted or substantively enacted at the balance sheet date.
Income tax is charged or credited to other comprehensive income if it relates to items that 
are charged or credited to other comprehensive income. Similarly, income tax is charged 
or credited directly to equity if it relates to items that are charged or credited directly 
to equity. Otherwise, income tax is recognised in the consolidated income statement.
Investments in joint ventures
Investments in joint arrangements are classified as either joint operations or joint ventures 
depending on the contractual rights and obligations of each investor. The Group has 
assessed the nature of its joint arrangements and determined them to be joint ventures.
The Group’s investments in joint ventures are accounted for using the equity method. 
Under the equity method, the investment in a joint venture is initially recognised at cost. 
The carrying amount of the investment is adjusted to recognise changes in the Group’s 
share of net assets of the joint venture since the acquisition date. Goodwill relating to joint 
ventures is included in the carrying amount of the investment.
The consolidated income statement reflects the Group’s share of the results of operations 
of the joint ventures. Any change in other comprehensive income of those investees 
is presented as part of the Group’s consolidated statement of comprehensive income. 
Unrealised gains and losses resulting from transactions between the Group and the joint 
ventures are eliminated to the extent of the interest in the joint venture. When necessary, 
adjustments are made to bring the accounting policies in line with those of the Group.
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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
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2. Accounting policies continued
Financial assets
Trade receivables and contract assets 
Trade receivables and contract assets are initially measured at fair value. Subsequently they 
are measured at amortised cost as the objective of the business model is to hold the assets 
to collect contractual cash flows and the contractual terms of the asset give rise to cash 
flows on specified dates which are solely payments of principal and interest.
In line with the IFRS 9 Financial Instruments ‘simplified approach’, the Group segments 
its trade receivables and contract assets based on shared characteristics and recognises a 
loss allowance for the lifetime expected credit loss for each segment. The expected credit 
loss is based on the Group’s historical credit loss experience, adjusted for factors that are 
specific to the debtors, general economic conditions and an assessment of the current 
and forecast conditions at the reporting date.
Credit impaired financial assets
A financial asset is credit impaired when one or more events that have a detrimental impact 
on the estimated future cash flows of that financial asset have occurred, such as significant 
financial difficulty of the debtor or default by the debtor. The Group writes off a financial 
asset where there is no realistic prospect of recovery. Credit losses are recorded within 
operating costs in the consolidated income statement.
Cash and cash equivalents
Cash and cash equivalents comprise cash at bank, cash in hand and deposits (including 
Money Market Funds) which are short term, highly liquid and which are not at significant 
risk of changes in value.
Recognition and derecognition
The recognition of financial assets occurs when the Group becomes party to the 
contractual provisions of the instrument. The Group derecognises a financial asset only 
when the contractual rights to the cash flows from the asset expire, or when it transfers 
the financial asset and substantially all the risks and rewards of ownership of the asset to 
another entity.
Derivatives and hedging
The Group enters into derivative transactions to manage its exposure to interest rate, 
foreign exchange rate and power commodity price risks.
Derivatives are recognised initially at fair value on the date the contract is entered into and 
subsequently remeasured to their fair value at each reporting date. The resulting gain or 
loss is recognised in profit or loss immediately unless the derivative is designated and 
effective as a hedging instrument, in which event the timing of the recognition in profit 
or loss depends on the nature of the hedge relationship.
A derivative with a positive fair value is recognised as a financial asset, whereas a derivative 
with a negative fair value is recognised as a financial liability. Derivatives are not offset in 
the financial statements unless the Group has both the legal right and intention to offset.
A derivative is presented as a non-current asset or a non-current liability if the remaining 
maturity of the instrument is more than 12 months and is not expected to be realised or 
settled within 12 months. Other derivatives are presented as current assets or current liabilities.
The Group designates certain derivatives as hedging instruments in respect of interest rate, 
foreign currency and power commodity price risks as either fair value hedges or cash flow 
hedges. Hedges of foreign exchange risk on firm commitments are accounted for as cash 
flow hedges.
At the inception of the hedge relationship, the Group documents the relationship between 
the hedging instrument and the hedged item, along with its risk management objectives 
and its strategy for undertaking various hedge transactions. The Group documents whether 
the hedging instrument is effective in offsetting the hedged risk, by confirming that:
•	 there is an economic relationship between hedged items and the hedging instrument;
•	 the effect of credit risk does not dominate the value changes that result from that 
economic relationship; and
•	 the planned ratio of hedge: hedge item is the same as the actual ratio of hedge: 
hedge item.
The fair value change on qualifying fair value hedges is recognised in profit or loss.
Cash flow hedges
The effective portion of changes in the fair value of derivatives that are designated as 
cash flow hedges is recognised in other comprehensive income and accumulated under 
the cash flow hedging reserve. Any gain or loss relating to the ineffective portion of the 
hedge is recognised immediately in profit or loss. Amounts previously recognised in other 
comprehensive income and accumulated in equity are reclassified to profit or loss in the 
periods when the hedged item affects profit or loss, in the same line as the recognised 
hedged item.
The Group discontinues hedge accounting when the hedge relationship ceases to meet the 
qualifying criteria, or when the hedging instrument expires, is sold, terminated or exercised.
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2. Accounting policies continued
Derivatives and hedging continued
Hedges of a net investment
Hedges of a net investment in a foreign operation, including a hedge of a monetary item 
that is accounted for as part of the net investment, are accounted for in a way similar 
to cash flow hedges. Gains or losses on the hedging instrument relating to the effective 
portion of the hedge are recognised in other comprehensive income while any gains or 
losses relating to the ineffective portion are recognised in the statement of profit or loss. 
On disposal of the foreign operation, the cumulative value of any such gains or losses 
recorded in equity is transferred to the statement of profit or loss.
The Group uses a cross-currency swap as a hedge of its exposure to foreign exchange risk 
on its investments in foreign subsidiaries. Refer to Note 25 for more details.
Financial liabilities
Debt and equity instruments are classified as financial liabilities or equity in accordance 
with the substance of the contractual arrangements.
Financial liabilities are measured at amortised cost using the effective interest rate method 
unless they are required to be measured at fair value through profit or loss or the Group 
has opted to measure them at fair value through the profit or loss. The effective interest 
rate method calculates the amortised cost of a financial liability and allocates interest 
expense to the relevant period.
Borrowings
Borrowings are initially recognised at the fair value of the consideration received, net of any 
directly associated issue costs. Borrowings are subsequently recorded at amortised cost, 
with any difference between the amount initially recorded and the redemption value 
recognised in the consolidated income statement using the effective interest method.
Recognition and derecognition
The recognition of liabilities occurs when the Group becomes party to the contractual 
provisions of the instrument.
The derecognition of financial liabilities occurs when the obligation under the liability 
is discharged, cancelled or expires. When the Group exchanges with the existing lender 
one debt instrument into another one with the substantially different terms, such exchange 
is accounted for as an extinguishment of the original financial liability and the recognition 
of a new financial liability.
Share buy-back transactions
Shares purchased for cancellation are deducted from retained earnings. The Group uses 
irrevocable closed period buy-back programmes. A liability to purchase shares is recognised 
at inception of the programme with any subsequent reduction in the obligation credited 
back to retained earnings at the end of the programme. Share capital is reduced and 
credited to the capital redemption reserve once shares are cancelled, maintaining 
non‑distributable reserves.
Critical accounting judgements and key sources of estimation uncertainty
The preparation of financial statements requires management to make judgements, 
estimates and assumptions that affect the amounts reported as assets and liabilities at 
the balance sheet date and the amounts reported as revenues and expenses during the 
year. Although these amounts are based on management’s best estimates, events or 
actions may mean that actual results ultimately differ from those estimates, and these 
differences may be material. These judgements and estimates and the underlying 
assumptions are reviewed regularly.
The Group has considered the impact of climate-related risks on its financial performance 
and position, and although the impact represents an uncertainty, it is not considered to 
be material.
Critical accounting judgements
The following are the critical accounting judgements, apart from those involving 
estimations (dealt with separately below) that management has made in the process 
of applying the Group’s accounting policies and which have the most significant effect 
on the amounts recognised in the financial statements.
Adjusting items
During the year certain items are identified and separately disclosed as adjusting items. 
Judgement is applied as to whether the item meets the necessary criteria as per the 
accounting policy disclosed earlier in this Note. This assessment covers the nature of the 
item, cause of occurrence and the scale of impact of that item on reported performance. 
Reversals of previous adjusting items are assessed based on the same criteria. Note 6 
provides information on all of the items disclosed as adjusting in the current year and 
comparative financial statements. 
Assets held for sale
As per the accounting policy above assets are classified as held for sale only if the asset 
is available for immediate sale in its present condition and a sale is highly probable 
and expected to be completed within one year from the date of classification.
As a result of the Group’s Accelerating Growth Plan (AGP) the Group is actively marketing 
a significant number of sites. Judgement exists on a site-by-site basis as to whether the 
sale will complete within one year. In exercising its judgement management has taken 
into consideration all available information including external market expert advice.
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
176
Whitbread PLC Annual Report and Accounts 2024/25
2. Accounting policies continued
Critical accounting judgements and key sources of estimation uncertainty continued
Critical accounting judgements continued
Recognition of German deferred tax asset
The Group, through its market entry in Germany, has generated tax losses that will be 
available for offset against future taxable profits. These losses have resulted in a material 
unrecognised deferred tax asset of £80.9m (unrecognised tax losses carried forward of 
£253.6m) at this balance sheet date. If the Group were to fully recognise the deferred tax 
asset in this financial year it would have the effect of reducing the Group’s effective tax rate 
from 31.0% to 9.0%.
The German reportable segment’s results have continued to improve, with this forecast 
to continue in future reporting periods. However, the forecasts used to support whether 
sufficient positive evidence exists to recognise the deferred tax asset are instead based 
on the German taxable profits profile. Following this assessment, the Group has judged 
that at the balance sheet date there remains to be insufficient convincing other evidence, 
as required under IAS 12, that it will have sufficient taxable profits to realise the above 
deferred tax asset at this time.
Key sources of estimation uncertainty
The following are the key areas of estimation uncertainty that may have a significant risk 
of causing a material adjustment to the carrying amounts of assets and liabilities within 
the next financial year.
Defined benefit pension
Defined benefit pension plans are accounted for in accordance with actuarial advice 
using the projected unit credit method. The Group makes significant estimates in relation 
to the discount rates, mortality rates and inflation rates used to calculate the present value 
of the defined benefit obligation. Note 32 describes the assumptions used together with 
an analysis of the sensitivity to changes in key assumptions.
Impairment testing – Property, plant and equipment and right-of-use assets
The performance of the Group’s impairment review requires management to make a 
number of judgements and estimates which are presented together below for ease of 
understanding but identified separately:
Estimates within impairment testing:
Inputs used to estimate value in use
The estimate of value in use is most sensitive to the following inputs: 
•	 Forecast period cash flows – the initial five-year period’s cash flows are drawn from 
the five-year business plan.
•	 Discount rate – judgement is required in estimating the weighted average cost of 
capital (WACC) of a typical market participant and in assessing the specific country 
and currency risks associated with the Group. The rate used is adjusted for the Group’s 
gearing, including equity, borrowings and lease liabilities.
•	 Maturity profile of individual sites – judgement is required to estimate the time taken 
for sites to reach maturity and the sites’ trading level once they are mature.
Methodology used to estimate fair value
Fair value is determined using a range of methods, including present value techniques 
using assumptions consistent with the value in use calculations and market multiple 
techniques using externally available data. For the purpose of assessing fair value for sites 
the Group has sought expert valuations based on insight into local market specific factors.
Judgements within impairment testing:
Strategic impact on composition of CGUs
The Group has judged that where there is a commitment and expectation that part of a 
trading site’s value will be realised through sale, an impairment review should be completed 
on the trading site as separate CGUs. This is due to the change in how the Group now 
expects to receive cash flows from the trading site’s assets which are largely independent. 
Identification of indicators of impairment and reversal
The Group assesses each of its CGUs for indicators of impairment or reversal at the end 
of each reporting period and, where there are indicators of impairment or reversal, 
management performs an impairment assessment.
Key estimates and sensitivities for impairment of assets are disclosed in Note 14.
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3. Segment information
The Group provides services in relation to accommodation, food and beverage both in the UK and internationally. Management monitors the segment performance separately for 
the purpose of making decisions about allocating resources and assessing performance. Segment performance is measured based on segment adjusted profit/(loss), defined below. 
Included within central and other in the following tables are the costs of running the public company, other central overhead costs and share of profit from joint ventures.
The following tables present revenue and profit information regarding business operating segments for the years ended 27 February 2025 and 29 February 2024.
52 weeks to 27 February 2025
52 weeks to 29 February 2024
Revenue
UK and Ireland 1 
£m
Germany 2
£m
Central and 
other 
£m
Total
£m
UK and Ireland1
£m
Germany2
£m
Central and 
other 
£m
Total
£m
Accommodation
2,010.1
197.6
— 
2,207.7
2,007.7 
162.7
— 
2,170.4 
Food and beverage
646.4
26.7
—
673.1
728.2
22.4
—
750.6
Other items
34.8
6.3
—
41.1
33.8
5.1
—
38.9
Revenue 
2,691.3
230.6
—
2,921.9
2,769.7 
190.2 
—
2,959.9 
Profit/(loss)
52 weeks to 27 February 2025
52 weeks to 29 February 2024
UK and Ireland 1 
£m
Germany 2
£m
Central and 
other 
£m
Total
£m
UK and Ireland1
£m
Germany2
£m
Central and
 other 
£m
Total
£m
Adjusted operating profit/(loss)
653.1
9.9
(33.4)
629.6
 721.5 
 (15.1)
 (32.2)
 674.2 
Segmental royalty fees3
(1.0)
— 
1.0
—
 — 
 — 
 — 
 — 
Segment adjusted operating profit/(loss)
652.1
9.9
(32.4)
629.6
 721.5 
 (15.1)
 (32.2)
 674.2 
Net finance (costs)/income
(145.3)
(21.2)
20.3
(146.2)
 (134.0)
 (20.9)
 41.8 
 (113.1)
Segment adjusted profit/(loss) before tax 
506.8
(11.3)
(12.1)
483.4
 587.5 
 (36.0)
 9.6 
 561.1 
Adjusting items before tax (Note 6)
(115.6)
 (109.4)
Profit before tax
 367.8
 451.7 
1	 The UK and Ireland segment includes operations of the Group within Crown Dependencies. Royalty fees are charged between the geographies but are all contained within this segment.
2	 The Germany segment includes operations of the Group within Austria.
3	 Prior to and including this financial year, inter-segmental royalty fees have been waived for the Germany segment by the UK and Ireland segment. To aid future comparability for when this waiver expires we have 
introduced a new profit measure ‘segment adjusted operating profit/(loss)’ which will exclude the impact of segmental royalty fees charged from UK and Ireland to Germany.
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
178
Whitbread PLC Annual Report and Accounts 2024/25
3. Segment information continued
Other segment information
52 weeks to 27 February 2025
52 weeks to 29 February 2024
UK and Ireland 
£m
Germany
£m
Central and 
other 
£m
Total
£m
UK and Ireland 
£m
Germany
£m
Central and
 other 
£m
Total
£m
Capital expenditure:
 
 
 
 
 Property, plant and equipment – cash basis
399.6
66.8
 — 
466.4
 391.8 
 88.1 
 — 
 479.9 
 Property, plant and equipment – accruals basis (Note 13)
402.0
63.3
 — 
465.3
 373.5 
 92.5 
 — 
 466.0 
 Intangible assets (Note 12)
18.9
0.7
 — 
19.6
 28.5 
 0.1 
 — 
 28.6 
Cash outflows from lease interest and payment of principal 
of lease liabilities
262.4
53.0
—
315.4
247.7
54.3
—
302.0
Depreciation – property, plant and equipment (Note 13)
162.7
14.6
 — 
177.3
 159.6 
 17.3 
 — 
 176.9 
Depreciation – right-of-use assets (Note 22)
152.8
41.5
 — 
194.3
 143.9 
 39.4 
 — 
 183.3 
Amortisation (Note 12)
30.1
0.1
 — 
30.2
 23.1 
 0.1 
 — 
 23.2 
Segment assets and liabilities are not disclosed because they are not reported to, or reviewed by, the Chief Operating Decision Maker.
The Group’s revenue and non-current assets1, split by country in which the legal entity resides, is as follows:
Group revenue
Group non-current assets1
2024/25
£m
2023/24
£m
2025
£m
2024
£m
United Kingdom
2,649.1
 2,740.8 
7,063.3
 6,946.3 
Germany
226.3
 185.9 
1,219.4
 1,227.3 
Ireland
29.6
 16.0 
179.4
 182.4 
Other 
16.9
 17.2 
106.7
 104.7 
2,921.9
 2,959.9 
8,568.8
 8,460.7 
1	 Non-current assets exclude derivative financial instruments and the surplus on the Group’s defined benefit pension scheme.
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179
Whitbread PLC Annual Report and Accounts 2024/25
4. Other income
An analysis of the Group’s other income is as follows:
 
2024/25
£m
2023/24
£m
Rental income 
5.5
4.0 
Government payments1
 —
2.5 
Other
1.0
0.2 
Other income before adjusting items 
6.5
6.7 
Legal claim settlements (Note 6)
0.9
6.9 
Other income
7.4
13.6 
1	 During the comparative year, £2.5m was released as other income from a previously held provision 
relating to government payments.
5. Operating costs	
 
2024/25
£m
2023/24
£m
Cost of inventories recognised as an expense1,2
225.7
 255.1 
Employee benefits expense2 (Note 7)
818.7
 837.8 
Amortisation of intangible assets (Note 12)
30.2
 23.2 
Depreciation – property, plant and equipment (Note 13) 
177.3
 176.9 
Depreciation – right-of-use assets (Note 22)
194.3
 183.3 
Utilities
134.8
143.8
Rates
105.4
100.1
Other site property costs
494.1
455.2
Variable lease payment expense (Note 22)
4.0
 3.5 
Net foreign exchange differences 
0.5
 0.4 
Other operating charges2
118.5
 117.2 
Adjusting operating costs2 (Note 6)
116.5
 125.2 
2,420.0
 2,421.7 
1	 Cost of inventories recognised as an expense includes £6.8m (2023/24: £6.5m) of inventory write 
downs recorded during the year.
2	 Operating costs above are before adjusting items. Adjusting operating costs includes a charge 
of £4.4m relating to cost of inventories recognised as an expense (2023/24: nil), a charge for 
net impairments and write offs of £76.5m (2023/24: charge of £107.5m), a charge of £23.1m 
(2023/24: charge of £4.7m) relating to employee benefit expenses and a charge of £12.5m 
(2023/24: charge of £13.0m) relating to other operating charges (see Note 6).
Fees paid to the Group’s auditor during the year consisted of: 
2024/25
£m
2023/24
£m
Audit of the Group’s financial statements
 1.3 
 1.3 
Audit of the Group’s subsidiaries
 0.7 
 0.6 
Total audit fees
 2.0 
 1.9 
Audit-related assurance
 0.1 
 0.1 
Other non-audit fees
 0.2
 — 
Total non-audit fees
 0.3
 0.1 
Included in other operating charges
 2.3
 2.0 
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
180
Whitbread PLC Annual Report and Accounts 2024/25
6. Adjusting items
As set out in the policy in Note 2, we use a range of measures to monitor the financial 
performance of the Group. These measures include both statutory measures in accordance 
with IFRS and APMs which are consistent with the way that the business performance is 
measured internally. We report adjusted measures because we believe they provide both 
management and investors with useful additional information about the financial performance 
of the Group’s businesses. Adjusted measures of profitability represent the equivalent 
IFRS measures adjusted for specific items that we consider hinder the comparison of the 
financial performance of the Group’s businesses either from one period to another or with 
other similar businesses.
Adjusting items were as follows:
2024/25
£m
2023/24
£m
Other income:
Legal claim settlements and insurance proceeds1
 0.9 
6.9
Adjusting other income
 0.9 
6.9
Operating costs:
Net impairment charges – property, plant and equipment, 
right-of-use assets and assets held for sale2
 (33.0)
 (30.5)
Accelerating Growth Plan-related net impairment charges 
and write offs3
 (43.5)
 (77.0)
Net gains on disposals, property and other provisions4
 35.7 
 15.3 
Strategic IT programme costs5
 (24.8)
 (27.1)
Strategic F&B programme costs6
 (19.9)
 (5.9)
Strategic supply chain programme costs7
 (24.1)
—
Employment tax settlement8
 2.0 
—
Other restructuring costs9
 (8.9)
—
Adjusting operating costs before joint ventures
 (116.5)
 (125.2)
Share of profit from joint ventures
Gains on disposals, property and other provisions4
—
8.9
Adjusting items before tax
 (115.6)
(109.4)
Tax adjustments included in reported profit after tax, but excluded in arriving at adjusted 
profit after tax:
2024/25
£m
2023/24
£m
Tax on adjusting items
 20.3 
 19.8
Impact of change in tax rates 
 — 
 0.5
Adjusting tax credit
 20.3 
 20.3
1	 During the year, the Group received settlements for business interruption insurance claims of £0.9m 
(2023/24: £nil) and did not receive any settlements in relation to other legal matters (2023/24: £6.9m). 
2	 The Group has identified indicators of impairment and impairment reversal relating to assets held by 
the Group at the year-end date, including those sites impacted by the Accelerating Growth Plan (see 
separate footnote below). For those sites not impacted by the Accelerating Growth Plan, an impairment 
review of relevant assets was undertaken, resulting in adjusting net impairment charges of £33.0m. 
The net impairment is comprised of impairment charges on sites of £38.3m (£22.2m relating to 
property, plant and equipment and £16.1m relating to right-of-use assets) offset by impairment 
reversals of £5.3m (£2.0m relating to property, plant and equipment and £3.3m relating to 
right‑of‑use assets), netting to an impairment charge of £33.0m. This brings the total adjusting 
net impairment charge within operating costs, outside of the Accelerating Growth Plan, to £33.0m. 
	
During the comparative year, impairments outside of the Accelerating Growth Plan resulted in 
adjusting net impairment charges of £40.6m (£30.8m relating to property, plant and equipment 
and £9.8m relating to right-of-use assets) offset by impairment reversals of £10.3m (£7.2m relating 
to property, plant and equipment and £3.1m relating to right-of-use assets), netting to an impairment 
charge of £30.3m. In addition, impairment charges of £0.2m had been recorded in relation to assets 
held for sale during the year. This brought the total adjusting net impairment charge within operating 
costs, outside of the Accelerating Growth Plan, to £30.5m.
	
Further information is provided in Note 14.
3	 Included in the amounts recorded for impairment this period are impairments as a result of the 
Group continuing with the optimisation of the UK F&B strategy, the Accelerating Growth Plan. The 
net impairment of £43.5m is comprised of impairment charges on sites of £51.0m (£30.6m relating to 
property, plant and equipment, £13.2m relating to right-of-use assets and £7.2m relating to assets held 
for sale) offset by impairment reversals of £7.5m (£1.5m relating to property, plant and equipment, 
£0.7m relating to right-of-use assets and £5.3m relating to assets held for sale). The net impairment 
charge includes an amount of £1.0m relating to the write-off of assets based on their revised useful 
economic lives for Extensions sites. 
	
During the comparative year, net impairments were made up of impairment charges on sites of 
£84.3m (£83.7m relating to property, plant and equipment and £0.6m relating to right-of-use assets) 
offset by impairment reversals of £7.3m (£7.3m relating to property, plant and equipment), totalling to 
net impairment of £77.0m. 
	
At this time the Group expects to incur further net impairment charges and write downs within 
adjusting items totalling between £60.0m and £80.0m in relation to the net write down of assets as 
part of the Accelerating Growth Plan to transform and exit a number of the Group’s branded restaurants.
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181
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6. Adjusting items continued
4	 During the year, the Group made gains on property disposals (including sale and leasebacks) of 
£40.1m and created a provision in relation to damaged inventory of £4.4m. As a result of the sale 
and leasebacks the Group received proceeds of £55.9m and recognised a net gain of £0.1m.
	
During the comparative year, the Group’s joint venture made a gain on a property sale with the 
Group’s share being £8.9m, the Group made gains on other property disposals of £8.7m, released 
net provisions of £4.2m relating to historic indirect tax matters and had reimbursements of costs 
of remedial works on cladding material from property developers of £2.4m.
5	 The Group has assessed the presentation of costs incurred in relation to the current and future 
implementation of its strategic IT programmes. The programmes scheduled are the Group’s Hotel 
Management System, HR & Payroll System, Restaurant System and Strategic Network. These represent 
significant business change costs for the Group rather than replacements of IT systems with the 
System products being Software as a Service (SaaS). The start date of these projects varies and as 
such we expect costs to be incurred within this category over the next few financial years, with their 
commercial and strategic benefit seen as lasting several years.
	
Cash costs incurred on the programmes and presented within adjusting items in the period were 
£24.8m, with cumulative cash costs to date being £65.7m (2023/24: £40.9m). 
	
At this time the Group expects to incur future cash costs presented within adjusting items in the next 
financial year of between £5.0m and £15.0m.
6	 The Group has incurred legal, advisory and project management costs regarding the announced 
changes to facilitate the Accelerating Growth Plan (‘AGP’) as well as restructuring costs. This programme 
represents a significant business change for the Group’s strategic focus in relation to F&B.
	
Cash costs incurred on the programmes and presented within adjusting items in the period were 
£19.9m, with cumulative cash costs to date being £25.8m. 
	
At this time the Group expects to incur future cash costs presented within this adjusting item across 
the next three financial years of up to £10.0m.
7	 As part of the Group’s strategic supply chain programme the Group has incurred £24.1m contract exit 
fees in relation to a supplier. This decision allows the Group to make use of a different supply model 
and it is expected the commercial and strategic benefit will be seen over several years.
8	 During the year, the Group received confirmation that a previous enquiry from HMRC on historic taxes 
has been closed. £2.0m has been released through adjusting items from accruals held in relation to 
these enquiries.
9	 During the year, the Group has restructured its UK and Germany Support Centres, as well as at its site 
operations in Germany resulting in a charge of £8.9m, with £6.5m of this within provisions (Note 23) 
at the end of the year.
In total across the adjusting item lines that can be forecasted (contained in the footnotes 
above) the Group expects to incur future adjusting item costs in the next financial year of 
between £75.0m and £105.0m.
7. Employee benefits expense
 
2024/25
£m
2023/24
£m
Wages and salaries 
 738.8 
 758.9 
Social security costs 
 63.5 
 64.2 
Defined contribution pension costs
 16.4 
 14.7 
 818.7 
 837.8 
The amounts above exclude adjusting items. Wages and salaries excludes a charge of 
£23.1m (2023/24: charge of £4.7m).
Included in wages and salaries is a share-based payments expense of £16.8m (2023/24: £15.8m), 
which arises from transactions accounted for as equity-settled share-based payments.
Employee costs are split between hourly paid and salaried employees as below:
 
2024/25
£m
2023/24
£m
Employee costs – hourly paid
 548.5 
549.7
Employee costs – salaried
 270.2 
288.1
 818.7 
837.8
Average number of employees directly employed 
2024/25
Number
2023/24
Number
UK and Ireland 
 33,157 
38,106
Germany
 1,543 
1,505
 34,700 
39,611
Employees of joint ventures are excluded from the numbers above. 
Directors’ remuneration is disclosed below:
 
2024/25
£m
2023/24
£m
Directors’ remuneration
3.5
3.9
Aggregate contributions to the defined contribution pension scheme
— 
—
Aggregate gains on the exercise of share options
 0.3 
0.6
The number of directors accruing benefits under the defined benefit pension scheme was 
nil (2023/24: nil).
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
182
Whitbread PLC Annual Report and Accounts 2024/25
8. Finance (costs)/income
Finance costs
2024/25
 £m
2023/24
£m
Interest on bank loans and overdrafts 
 (4.7)
 (4.6)
Interest on other loans
 (24.7)
 (24.2)
Interest on lease liabilities (Note 22)
 (166.7)
 (154.9)
Interest capitalised (Note 13)
 8.7 
 5.5 
Cost of hedging (Note 25)
 (1.1)
 (1.1)
 (188.5)
(179.3)
Finance income 
2024/25
 £m
2023/24
£m
Bank interest receivable 
 33.5 
 50.0 
IAS 19 pension net finance income (Note 32)
 8.3 
 16.2 
Other interest receivable 
 0.5 
— 
 42.3 
 66.2 
Total net finance costs 
 (146.2)
(113.1)
Net finance costs includes £187.4m (2023/24: £178.2m) finance costs and £33.5m 
(2023/24: £50.0m) finance income in respect of financial assets and liabilities that are 
measured at amortised cost using the effective interest rate method.
9. Taxation
Consolidated income statement
2024/25
 £m
2023/24
£m
Current tax:
 Current tax expense
 51.4 
59.3
 Adjustments in respect of previous periods 
 (1.1)
(6.7)
 50.3 
52.6
Deferred tax:
 Origination and reversal of temporary differences 
 63.1 
76.8
 Effect of in-year rate differential/change in tax rates
— 
(0.5)
 Adjustments in respect of previous periods
 0.7 
10.7
 63.8 
87.0
Tax reported in the consolidated income statement
 114.1 
139.6
Consolidated statement of other comprehensive income
2024/25
 £m
2023/24
£m
Current tax:
 Defined benefit pension scheme
 1.8 
10.0
 Tax on net gain on hedge of a net investment
 2.1 
1.2
 Tax on exchange differences on translation of foreign operations
 (2.4)
(2.7)
 1.5 
8.5
Deferred tax:
 Cash flow hedges
 3.6 
(4.3)
 Defined benefit pension scheme
 (14.4)
(59.5)
 (10.8)
(63.8)
Tax reported in other comprehensive income
 (9.3)
(55.3)
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9. Taxation continued
A reconciliation of the tax expense applicable to adjusted profit before tax and profit before tax at the statutory tax rate, to the actual tax expense at the Group’s effective tax rate, for 
the years ended 27 February 2025 and 29 February 2024 respectively is set out here. All current year items have been tax effected at the UK statutory rate of 25.0% (2023/24: 24.5%) 
with the exception of the effect of unrecognised losses in overseas companies, which has been tax effected at the statutory rate in the relevant jurisdictions with an adjustment to account 
for the differential tax rates included in the effect of different tax rates.
 
2024/25
2023/24
Tax on adjusted 
profit
£m
Tax on profit
£m
Tax on adjusted 
profit
£m
Tax on profit
£m
Profit before tax as reported in the consolidated income statement 
 483.4 
 367.8 
561.1
451.7
Tax at current UK tax rate of 25.0% (2023/24: 24.5%)
 120.9 
 92.0 
137.5
110.7
Effect of different tax rates 
 (2.7)
 (4.5)
(5.9)
(8.3)
Unrecognised losses in overseas companies
 9.3 
 17.6 
15.5
25.8
Effect of super deduction in respect of tax relief for fixed assets
— 
— 
(0.5)
(0.5)
Expenditure not allowable
 3.3 
 5.4 
6.5
5.7
Adjustments to current tax expense in respect of previous years 
 (1.0)
 (1.0)
(6.7)
(6.7)
Adjustments to deferred tax expense in respect of previous years 
 0.7 
 0.7 
10.7
10.7
Impact of deferred tax being at a different rate from current tax rate
— 
— 
—
(0.5)
Impact of deferred tax related to indexation allowance
 2.7 
 2.7 
4.4
4.4
Other movements 
 1.2 
 1.2 
(1.6)
(1.7)
Tax expense reported in the consolidated income statement 
 134.4 
 114.1 
159.9
139.6
Pillar Two legislation
On 20 June 2023, the UK substantively enacted the Pillar Two global minimum tax model rules of the OECD’s Inclusive Framework on Base Erosion and Profit Shifting (‘BEPS’).
The legislation took effect for financial years commencing on or after 1 January 2024, making it effective for the Group from 1 March 2024.
Under the Pillar Two rules, a top-up tax will arise in respect of the Group’s operations in any individual jurisdiction in which (i) none of the Transitional Safe Harbour tests are met and 
(ii) the effective tax rate is below 15%. The Group has performed an assessment of the Group’s potential exposure to Pillar Two rules based on financial information for the year ended 
27 February 2025 and simulated the Transitional Safe Harbour tests set out by the OECD. Based on this assessment, Whitbread expects to meet one or more of the Safe Harbour tests 
in the majority of the jurisdictions in which the Group operates, and does not expect the Pillar Two rules to have a material impact on the tax charge for the Group. 
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
184
Whitbread PLC Annual Report and Accounts 2024/25
9. Taxation continued
Deferred tax
The major deferred tax assets/(liabilities) recognised by the Group and movement during the current and prior financial years are as follows: 
Accelerated 
capital 
allowances
£m
Rolled over gains 
and property 
revaluations
£m
Pensions
£m
Leases
£m
Losses
£m
Other3
£m
Total 
£m
At 2 March 2023
(87.2)
 (93.8)
 (116.4)
 44.3 
 97.5 
 (2.6)
 (158.2)
(Expense)/credit to consolidated income statement1
(22.5)
7.7
(5.3)
(0.4)
(62.7)
(3.8)
(87.0)
Credit to statement of comprehensive income2
—
—
59.5
—
—
4.3
63.8
Credit/(expense) to statement of changes in equity
—
—
—
0.4
(0.1)
0.2
0.5
Foreign exchange and other movements
—
—
—
(0.5)
0.5
(0.2)
(0.2)
At 29 February 2024
(109.7)
(86.1)
(62.2)
43.8
35.2
(2.1)
(181.1)
(Expense)/credit to consolidated income statement1
 (20.9)
 (9.0)
 (3.7)
 6.0 
 (33.9)
 (2.3)
 (63.8)
Credit/(expense) to statement of comprehensive income2
— 
— 
 14.4 
— 
— 
 (3.6)
 10.8 
Expense to statement of changes in equity
— 
— 
— 
 — 
— 
 (0.8)
 (0.8)
Foreign exchange and other movements
— 
— 
— 
 0.1 
 (0.3)
 0.3 
 0.1 
At 27 February 2025
 (130.6)
 (95.1)
 (51.5)
 49.9 
 1.0 
 (8.5)
 (234.8)
1	 The total charge to the consolidated income statement of £63.8m (2023/24: £87.0m) relates predominantly to the utilisation of tax losses carried forward in the period of £29.6m (2023/24: £57.2m) 
and accelerated capital allowances arising from full expensing reliefs of £29.8m (2023/24: £25.3m), these being the largest components of the net charge.
2	 The total credit to other comprehensive income of £10.8m (2023/24: credit of £63.8m) relates predominantly to a net deferred tax credit on defined benefit pension scheme movements through other 
comprehensive income of £14.4m (2023/24: credit of £59.5m).
3	 The Other category includes a deferred tax liability of £14.8m (2023/24: £13.6m) in respect of capitalised interest and a deferred tax asset of £5.8m (2023/24: £7.3m) in respect of share-based payments.
The Group recognises UK deferred tax assets to the extent that taxable profits will be available to utilise deductible temporary differences or unused tax losses. At 27 February 2025, 
no net UK deferred asset is unrecognised (2023/24: £nil).
The Group has unrecognised German tax losses of £253.6m (2023/24: £226.6m) which can be carried forward indefinitely and offset against future taxable profits in the same tax group. 
The Group carries out an assessment of the recoverability of these losses at the reporting period and, to the extent that they exceed tax liabilities within the same tax group, does not 
deem it appropriate at this stage to recognise any net German deferred tax asset, refer to the Critical Accounting Judgement within Note 2 for further information. Recognition of German 
deferred tax assets in their entirety would result in an increase in the reported deferred tax asset of £80.9m (2023/24: £72.4m). The impact on the current year effective tax rate from the 
non-recognition of the assets that accrued in this year is 2.3% (2023/24: 1.9%).
At 27 February 2025, no deferred tax asset is recognised (2023/24: £nil) on gross temporary differences of £2.4m (2023/24: £2.4m) relating to the accumulated losses of other 
international subsidiaries as the Group is able to control the timings of the reversal of these temporary differences and it is probable that they will not reverse in the foreseeable future.
Tax relief on total interest capitalised amounts to £2.0m (2023/24: £1.2m).
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FINANCIAL STATEMENTS

185
Whitbread PLC Annual Report and Accounts 2024/25
10. Earnings per share
The basic earnings per share (EPS) figures are calculated by dividing the net profit/(loss) 
for the period attributable to ordinary shareholders of the parent by the weighted average 
number of ordinary shares in issue during the period after deducting treasury shares and 
shares held by an independently managed employee share ownership trust (ESOT).
The diluted earnings per share figures allow for the dilutive effect of the conversion into 
ordinary shares of the weighted average number of options outstanding during the period. 
Where the average share price for the period is lower than the option price, the options 
become anti-dilutive and are excluded from the calculation.
The number of shares used for the earnings per share calculations is as follows: 
 
2024/25
million
2023/24
million
Basic weighted average number of ordinary shares 
 179.3 
193.9
Effect of dilution – share options 
 1.2 
1.3
Diluted weighted average number of ordinary shares
 180.5 
195.2 
The total number of shares in issue at the year-end, as used in the calculation of the basic 
weighted average number of ordinary shares, was 188.8m, less 12.5m treasury shares held 
by Whitbread PLC and 0.8m held by the ESOT (2023/24: 197.4m, less 12.5m treasury shares 
held by Whitbread PLC and 0.9m held by the ESOT).
The profits used for the earnings per share calculations are as follows:
2024/25
£m
2023/24
£m
Profit for the year attributable to parent shareholders
 253.7 
312.1
Adjusting items before tax (Note 6)
 115.6 
109.4
Adjusting tax credit (Note 6)
 (20.3)
(20.3)
Adjusted profit for the year attributable to parent shareholders
 349.0 
401.2
2024/25
pence
2023/24
pence
Basic EPS on profit for the year
 141.5 
161.0
Adjusting items before tax 
 64.4 
56.4
Adjusting tax credit
 (11.3)
(10.5)
Basic EPS on adjusted profit for the year
 194.6 
206.9
Diluted EPS on profit for the year
 140.6 
159.9
Diluted EPS on adjusted profit for the year
 193.4 
205.5
11. Dividends paid and proposed
2024/25
2023/24
pence per 
share
£m
pence per 
share
£m
Final dividend, proposed and paid, 
relating to the prior year 
 62.90 
 114.7 
 49.80 
 99.2 
Interim dividend proposed, and paid, 
for the current year
 36.40 
 65.2 
 34.10 
 65.3 
Unclaimed dividend written back
 n/a 
 (2.1) 
Total equity dividends paid in 
the year
 177.8 
 164.5 
Dividends on other shares:
 B shares
11.40
0.2
 2.60 
 0.1 
 C shares
7.60
0.1
5.50
0.1
Total dividends paid 
 178.1 
 164.7 
Proposed for approval at annual 
general meeting:
Final equity dividend for the 
current year
60.60
106.4
62.90
115.0
A final dividend of 60.60p per share amounting to a dividend of £106.4m was recommended 
by the directors at their meeting on 30 April 2025. A Dividend Reinvestment Plan (DRIP) 
alternative will be offered. The proposed final dividend is subject to approval by shareholders 
at the annual general meeting and has not been included as a liability in these consolidated 
financial statements. 
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
186
Whitbread PLC Annual Report and Accounts 2024/25
12. Intangible assets
 
Goodwill
£m
IT software and
 technology
 £m
Total
£m
Cost
At 2 March 2023
 350.1 
 146.7 
 496.8 
Additions 
— 
28.6
 28.6 
Assets written off
— 
(15.2)
 (15.2)
Foreign currency translation
— 
(0.1)
 (0.1)
At 29 February 2024
350.1
160.0
 510.1 
Additions 
— 
 19.6 
 19.6 
Assets written off
— 
 (12.6)
 (12.6)
Foreign currency translation
— 
 (0.1)
 (0.1)
At 27 February 2025
 350.1 
 166.9 
 517.0 
Amortisation and impairment
At 2 March 2023
 (239.6)
(77.6)
 (317.2)
Amortisation during the year
— 
(23.2)
 (23.2)
Amortisation on assets written off
— 
15.2
 15.2 
Foreign currency translation
— 
0.1
 0.1 
At 29 February 2024
(239.6)
(85.5)
 (325.1)
Amortisation during the year
 — 
 (30.2)
 (30.2)
Amortisation on assets written off
 — 
 12.6 
 12.6 
Foreign currency translation
— 
 — 
 — 
At 27 February 2025
 (239.6)
 (103.1)
 (342.7)
Net book value at 27 February 2025
 110.5 
 63.8 
 174.3 
Net book value at 29 February 2024
110.5
74.5
185.0
Other than goodwill, there are no intangible assets with indefinite lives. IT software and 
technology assets, which are made up entirely of internally generated assets, have been 
assessed as having finite lives and are amortised under the straight-line method over 
periods ranging from three to ten years.
Note 14 contains details of the impairment review conducted on goodwill as at the 
year‑end date.
Capital expenditure commitments
Capital expenditure commitments in relation to intangible assets at the year-end amounted 
to £4.3m (2023/24: £6.5m).
13. Property, plant and equipment
 
Land and
 buildings
£m 
Plant and 
equipment
£m 
Total
£m
Cost
At 2 March 2023
3,982.5
 1,721.7 
5,704.2
Additions 
242.3
223.7
466.0
Interest capitalised 
5.5
— 
5.5
Net movements to assets held for sale in the year
(58.2)
(53.8)
(112.0)
Disposals
(39.8)
(9.7)
(49.5)
Assets written off
(2.8)
(91.7)
(94.5)
Foreign currency translation
(18.7)
(2.8)
(21.5)
At 29 February 2024
4,110.8
1,787.4
5,898.2
Additions 
 228.0 
 237.3 
 465.3 
Interest capitalised 
 8.7 
— 
 8.7 
Net movements to assets held for sale in the year
 (261.8)
 (62.3)
 (324.1)
Disposals
 (0.6)
 (0.1)
 (0.7)
Assets written off
 (2.2)
 (103.7)
 (105.9)
Foreign currency translation
 (22.5)
 (3.8)
 (26.3)
Asset reclassified from right-of-use asset
 (3.8)
— 
 (3.8)
At 27 February 2025
 4,056.6 
 1,854.8 
 5,911.4 
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FINANCIAL STATEMENTS

187
Whitbread PLC Annual Report and Accounts 2024/25
13. Property, plant and equipment continued
Land and
 buildings
£m 
Plant and 
equipment
£m 
Total
£m
Depreciation and impairment
At 2 March 2023
 (331.7)
 (818.3)
 (1,150.0)
Depreciation charge for the year 
(23.8)
(153.1)
(176.9)
Net impairment (charge)/reversal (Note 14)
(111.2) 
11.2
(100.0)
Net movements to assets held for sale in the year
16.5
33.1
49.6
Disposals
4.7
5.9
10.6
Depreciation on assets written off
2.8
91.7
94.5
Foreign currency translation
0.8
1.1
1.9
At 29 February 2024
(441.9)
(828.4)
(1,270.3)
Depreciation charge for the year 
 (21.5)
 (155.8)
 (177.3)
Net impairment charge (Note 14)
 (46.2)
 (2.1)
 (48.3)
Net movements to assets held for sale in the year
 120.8 
 36.3 
 157.1 
Disposals
 0.5 
 0.1 
 0.6 
Depreciation on assets written off
 0.3 
 100.1 
 100.4 
Foreign currency translation
 2.3 
 1.5 
 3.8 
At 27 February 2025
 (385.7)
 (848.3)
 (1,234.0)
Net book value at 27 February 2025
 3,670.9 
 1,006.5 
 4,677.4 
Net book value at 29 February 2024
3,668.9
959.0
4,627.9
Included above are assets under construction of £682.3m (2023/24: £492.7m).
There is a charge in favour of the pension scheme over properties with a market value 
of £531.5m (2023/24: £531.5m). See Note 32 for further information.
Amounts relating to right-of-use assets under IFRS 16 are detailed in Note 22. 
Capital expenditure commitments
2025
£m
2024
£m
Capital expenditure commitments for property, plant and 
equipment for which no provision has been made 
 271.8 
56.5
Capitalised interest
Interest capitalised during the year amounted to £8.7m, using an average rate of 2.4% 
(2023/24: £5.5m, using an average rate of 2.4%).
14. Impairment
Summary of impairment charges and reversals
During this year, net impairment charges of £76.5m (2023/24: £107.5m) were recognised 
within operating costs.
Accelerating Growth Plan:
Net impairment, write-offs and accelerated depreciation of £43.5m (2023/24: £84.3m) 
has been recognised in respect of the Group continuing with the Accelerating Growth Plan 
(the optimisation of the UK F&B strategy).
UK:
Outside of Accelerating Growth Plan-related impairments, gross impairment charges in 
the UK of £15.8m (2023/24: £8.4m) and gross impairment reversals in the UK of £5.3m 
(2023/24: £10.3m) have been recorded across right-of-use assets and property, plant and 
equipment during the year.
Germany:
The Group continues to make progress through organic and portfolio acquisitions in order 
to access German markets, with FY25 performance reflecting the increased maturity of 
open sites. Impairment indicators were identified at a small number of German sites, 
following which the Group has updated relevant cash flow assumptions which has 
resulted in a net impairment charge of £22.5m (2023/24: £32.2m impairment charge). 
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
188
Whitbread PLC Annual Report and Accounts 2024/25
14. Impairment continued
Summary of impairment charges and reversals continued
The charges/(reversals) were recognised on the following classes of assets:
2024/25
Impairment
charge 
£m
Impairment
reversal 
£m
Total 
£m
Impairment charges/(reversals) included 
in operating costs
Property, plant and equipment1
 52.8 
 (3.5)
 49.3 
Accelerating Growth Plan sites
 30.6 
 (1.5)
Rest of estate
 22.2 
 (2.0)
Right-of-use assets
 29.3 
 (4.0)
 25.3 
Accelerating Growth Plan sites
 13.2 
 (0.7)
Rest of estate
 16.1 
 (3.3)
Assets held for sale
 7.2 
 (5.3)
 1.9 
Accelerating Growth Plan sites
 7.2 
 (5.3)
Total charges/(reversals) for impairment included 
in operating costs
 89.3 
 (12.8)
 76.5 
1	 The net impairment charge of £49.3m above includes £1.0m of write-offs in relation to the 
Extensions programme.
2023/24
Impairment
charge 
£m
Impairment
reversal 
£m
Total 
£m
Impairment charges/(reversals) included 
in operating costs
Property, plant and equipment
 114.5 
 (14.5)
 100.0 
Accelerating Growth Plan sites
 83.7 
 (7.3)
Rest of estate
 30.8 
 (7.2)
Right-of-use assets
 10.4 
 (3.1)
 7.3 
Accelerating Growth Plan sites
0.6 
 — 
Rest of estate
 9.8
 (3.1)
Assets held for sale
 0.2 
 — 
 0.2 
In year assessment
 0.2 
 — 
Total charges/(reversals) for impairment included 
in operating costs
 125.1 
 (17.6)
 107.5 
Property, plant and equipment and right-of-use assets – impairment review
The carrying values of property, plant and equipment and right-of-use assets are reviewed 
for impairment whenever events or changes in circumstances indicate that their carrying 
values may not be recoverable. 
The majority of the Group’s trading sites offer a combination of accommodation and food 
and beverage services, either through a hotel and branded restaurant at the same location 
or a hotel which offers food and beverage. Due to the high dependency of cash flows 
across accommodation and food and beverage services at these locations, the Group 
considers each such trading site to be a separate cash generating unit (CGU). Exceptions 
to this exist in the form of a small number of sites where a third party provides food and 
beverage services. In addition, in circumstances where the Group is committed to disposal 
of a proportion of a site, the related proportion is not included in the trading CGU as the 
economic benefits are expected to be received principally through sale.
In assessing whether an asset has been impaired, the carrying amount of the CGU is 
compared to its recoverable amount. The recoverable amount is the higher of its value 
in use and its fair value less costs of disposal.
Valuation methodology:
The Group calculates a value in use (VIU) for each CGU. The key assumptions used 
in calculating VIU are set out below. 
Where the VIU is lower than the carrying value of the CGU, the Group additionally 
estimates a fair value less costs of disposal (FVLCD) for each site.
•	 For leasehold sites, FVLCD is estimated based on present value techniques using 
a discounted cash flow method.
•	 For freehold sites, FVLCD is estimated based on applying a market multiple to the 
CGU EBITDAR.
The assumptions applied in estimating fair value for each of the above are set out below. 
Both estimates of FVLCD rely on inputs not normally observable by market participants 
and are therefore level 3 measurements in the fair value hierarchy.
All of the impairment assessments take account of expected market conditions which 
include future risks including climate change and related legislation.
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FINANCIAL STATEMENTS

189
Whitbread PLC Annual Report and Accounts 2024/25
14. Impairment continued 
Property, plant and equipment and right-of-use assets – impairment review continued
Key assumptions:
VIU for freehold and leasehold sites:
The key assumptions used by management in estimating VIU were:
Discount rates
The discount rate is based on the Weighted Average Cost of Capital (WACC) of a typical 
market participant, taking into account specific country and currency risks associated with 
the Group. The discount rates have decreased year-on-year driven by a reduction in the 
market risk premium partially offset by increased UK risk-free rates, while German risk-free 
rates remained stable.
2024/25
2023/24
UK
Germany
UK
Germany
Average pre-tax discount rate
11.4%
9.2%
11.6%
9.9%
Average post-tax discount rate
9.1%
7.0%
9.3%
7.5%
Approved budget period
Forecast cash flows for the initial five-year period are based on actual cash flows and 
considered after applying management’s assumptions of the performance of the Group 
over the next five years.
The key assumptions used by management in setting the Board approved financial budgets 
for the initial five-year period were as follows:
•	 Forecast period cash flows: The initial five-year period’s cash flows are drawn from the 
five-year business plan.
•	 Forecast growth rates: Forecast growth rates are based on the Group business plan, which 
includes assumptions around the UK and German economies over the next five years.
•	 Operating profits are forecast based on historical experience of operating margins, 
adjusted for the impact of inflation and cost saving initiatives.
•	 Local factors impacting the site in the current year or expected to impact the site in 
future years. Key assumptions include the maturity profile of individual sites, the future 
potential of immature sites and the impact of increasing or reducing market supply in 
the local area.
Long-term growth rates
A long-term growth rate of 2.0% (2023/24: 2.0%) was used for cash flows subsequent to 
the five-year approved budget/plan period. This long-term growth rate is a conservative 
rate and is considered to be lower than the long-term historical growth rates of the underlying 
territories in which the CGUs operate and the long-term growth rate prospects of the 
sectors in which the CGUs operate.
FVLCD for leasehold sites:
The key assumptions used by management in estimating the FVLCD on a discounted cash 
flow method were similar to those used in the VIU assessment, modified to reflect 
estimated cost of disposal and lease payments.
Discount rates
The discount rate is based on the Weighted Average Cost of Capital (WACC) of a typical 
market participant, taking into account specific country and currency risks associated with 
the Group. The discount rates have decreased year-on-year driven by a reduction in the 
market risk premium partially offset by increased UK risk-free rates, while German risk-free 
rates remained stable.
2024/25
2023/24
UK
Germany
UK
Germany
Average pre-tax discount rate for 
FVLCD for leaseholds
12.1%
10.0%
12.4%
10.7%
FVLCD for freehold sites:
The key assumption used by management in estimating the FVLCD for freehold sites is an 
EBITDAR multiple. 
EBITDAR multiple
An EBITDAR multiple is estimated based on a normalised trading basis and market data 
obtained from external sources. This resulted in a multiple in the range of 7 to 11 times.
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
190
Whitbread PLC Annual Report and Accounts 2024/25
14. Impairment continued 
Methodology in relation to the Group’s Accelerating Growth Plan 
As set out in detail on page 10 of the strategic report the Group is continuing to progress 
with the announced changes to facilitate its optimisation of UK F&B through the AGP. 
This has had the following impact on the Group’s impairment review:
Extensions programme:
As part of the Group’s Extensions programme, some of the Group’s branded restaurants 
will be repurposed with smaller space devoted to providing integrated F&B services and 
remaining space being converted to additional hotel rooms. The composition of the CGU 
remains unchanged. In FY25, planning applications have been submitted for a number of 
sites, and permission obtained for some of the sites. The useful economic life of relevant 
buildings and fixtures & fittings has been reassessed based on the current status of relevant 
approvals and work commencement on-site. The carrying amount of such assets are being 
written down at the point that all relevant internal and external approvals are received. 
During the year, an amount of £1.0m has been written off, the Group expects to incur 
further charges of between £60.0m and £80.0m over the next few financial years.
Disposal sites:
The Group has a committed plan to dispose of a further group of sites to third parties. 
At the year end, sites that are being actively marketed with a valid expectation that they 
will be disposed of within 12 months from the balance sheet date have been moved to 
Assets Held for Sale (AHFS). As the economic benefit of these sites is expected to be 
recovered through sale rather than by continuing to trade, these sites have been measured 
at the lower of cost and expected proceeds less costs of disposal, with the remaining NBV 
of £68.0m relating to these sites has been included within assets held for sale.
Those sites that do not meet the criteria as AHFS have been measured at the lower of cost 
and their net realisable value (NRV). NRV in these instances is represented by their FVLCD 
which is higher than their VIU. 
Sensitivity to changes in assumptions
The level of impairment is predominantly dependent upon estimates used in arriving at 
future growth rates and the discount rates applied to cash flow projections. The incremental 
impact on the net impairment charge of applying a reasonably possible change in assumptions 
to the growth rates used in the five-year business plans, long-term growth rates, pre-tax 
discount rates, EBITDAR multiple and FV of disposal is as follows:
 
Total
£m
Incremental increase/(decrease) to the net impairment charge 
Increase to net impairment charge if year one’s cash flows reduced by 10%
 0.5 
Decrease to net impairment charge if year one’s cash flows increased by 10%
 (0.5)
Increase to net impairment charge if discount rates increased by 2%
 13.2 
Decrease to net impairment charge if discount rates reduced by 2%
 (8.5)
Increase to net impairment charge if the fair value of disposal sites reduced 
by 20%
 18.3 
Decrease to net impairment charge if the fair value of disposal sites increased 
by 20%
 (4.7)
Increase to net impairment charge if long-term growth rates reduced by 1% 
 5.9 
Increase to net impairment charge if EBITDAR multiple reduced by 10% 
 9.5 
The above sensitivity analyses are based on a reasonably possible change in an assumption 
(in line with disclosure requirements) whilst holding all other assumptions constant. In 
practice, this is unlikely to occur and changes in some of the assumptions may be correlated.
Goodwill – impairment review
Following the impairment assessment over property, plant and equipment and right-of-use 
assets, the Group completed an impairment review of goodwill. Goodwill acquired through 
business combinations is allocated to groups of CGUs at an operating segment level, being 
the level at which management monitors goodwill. As a result of the German goodwill 
being impaired in previous years, all of the Group’s goodwill is allocated to the UK and 
Ireland segment. 
The recoverable amount is the higher of FVLCD and VIU using the same assumptions 
as those used in the site level impairment reviews. The recoverable amount has been 
determined from VIU calculations. The future cash flows are based on assumptions from 
the approved budget and cover a five-year period. These forecasts include management’s 
most recent view of medium-term trading prospects. Cash flows beyond this period are 
extrapolated using a 2.0% (2023/24: 2.0%) growth rate. The pre-tax discount rate applied 
to cash flow projections is 11.4% (2023/24: 11.6%)
Given the level of headroom within the UK segment, there is no reasonably possible change 
that could result in a further material impairment of goodwill.
Assets held for sale – impairment review
In addition to impairments on assets transferred to held for sale in the year, an impairment 
charge of £1.9m (2023/24: £0.2m) was recorded in relation to assets which had previously 
been classified as held for sale as a result of a reduction in expected sales proceeds.
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FINANCIAL STATEMENTS

191
Whitbread PLC Annual Report and Accounts 2024/25
15. Assets classified as held for sale
The following table presents the major classes of assets and liabilities classified as held 
for sale:
 
2025
£m 
2024
£m 
Property, plant and equipment
 128.8 
 56.0 
Right-of-use assets
 1.1 
 5.2 
Lease liabilities 
 (1.7)
 (6.8)
Assets classified as held for sale
 128.2 
 54.4 
At the year-end, there were 107 sites with a combined net book value of £128.2m 
(2023/24: 73 with net book value of £54.4m) classified as assets held for sale (AHFS). 
There are no gains or losses recognised in other comprehensive income with respect to 
these assets. The value and number of assets held for sale are both heightened by the 
Group’s continued commitment to the Accelerating Growth Plan. 
There are no individually material assets within this group of assets.
Sites are classified as held for sale only if they are available for immediate sale in their 
present condition and a sale is highly probable and expected to be completed within one 
year from the date of classification. Where there has been a delay in disposing of a site, 
the Group remains committed to its plan to sell the asset. If a site no longer meets this 
criteria at future reporting dates it is transferred back to property, plant and equipment.
Included within assets held for sale are assets which were written down to fair value 
less costs to sell of £56.4m (2023/24: £34.4m). The fair value of property assets was 
determined based on current prices in an active market for similar properties or from 
independent market valuations of the assets by management’s experts. Where such 
information is not available management considers information from a variety of sources 
including current prices for properties of a different nature or recent prices of similar 
properties, adjusted to reflect those differences. This is a level 3 measurement as per the 
fair value hierarchy set out in Note 24. The key inputs under this approach are the property 
size and location. 
16. Investment in joint ventures
Movement in investment in joint ventures
2025
£m 
2024
£m 
Opening investment in joint ventures
 50.8 
48.2
Share of profit for the year 
 4.7 
13.0
Foreign exchange movements
 0.1 
(2.7)
Distributions received from joint ventures
 (1.2)
(7.7)
Closing investment in joint ventures
 54.4 
50.8
Premier Inn Hotels LLC	
The Group holds a 49% interest in Premier Inn Hotels LLC, a joint venture which operates 
Premier Inn branded hotels in the United Arab Emirates. The investment forms part of the 
Group’s international growth strategy. Premier Inn Hotels LLC holds a 49% investment in 
Premier Inn Qatar Limited.
During the year, Premier Inn Hotels LLC repatriated £1.2m (2023/24: £7.7m) to the Group 
as a return of capital contributed to the joint venture. The Group continues to exercise 
significant influence over the entity. During the year, the Group also charged a franchise fee 
aggregating to £1.0m which has been repatriated by Premier Inn Hotels LLC and recorded 
in the Group’s Income Statement.
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
192
Whitbread PLC Annual Report and Accounts 2024/25
16. Investment in joint ventures continued
Summary of joint ventures’ balance sheets
2025
2024
Premier Inn 
Hotels LLC
£m
Premier Inn
 Hotels LLC
£m 
Current assets 
 20.8 
18.6
Non-current assets 
 132.8 
132.3
Current liabilities 
 (13.7)
(13.6)
Non-current liabilities 
 (29.0)
(33.8)
Net assets
 110.9 
103.5
Group’s share of interest in joint ventures’ net assets
 54.4 
50.8
Group’s carrying amount of the investment
 54.4 
50.8
Within gross balance sheets
Cash and cash equivalents 
 17.8 
15.7
Current financial liabilities 
 (4.8)
(4.7)
Non-current financial liabilities 
 (29.0)
(33.8)
Summary of joint ventures’ income statement
2024/25
2023/24
Premier Inn
 Hotels LLC
£m
Premier Inn
 Hotels LLC
£m 
Revenue
 35.6 
34.5
Depreciation and amortisation
 (2.9)
(3.9)
Other operating costs 
 (20.6)
(19.0)
Gain on disposal
—
18.2
Finance costs 
 (1.8)
(3.3)
Profit before tax 
 10.3 
26.5
Income tax 
 (0.7)
 — 
Profit after tax 
 9.6 
26.5
Group share
Profit after tax
 4.7 
13.0
At 27 February 2025, the Group’s share of the capital commitments of its joint ventures 
amounted to £1.2m (2023/24: £0.2m).
17. Inventories
2025
£m
2024
£m
Finished goods held for resale 
 13.9 
17.4
Consumables 
 3.2 
3.8
 17.1 
21.2
The carrying value of inventories is stated net of a provision of £0.7m (2023/24: £1.5m).
S
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FINANCIAL STATEMENTS

193
Whitbread PLC Annual Report and Accounts 2024/25
18. Trade and other receivables
 
2025
£m 
2024
£m 
Trade receivables 
 55.3 
54.4
Prepayments and accrued income
 53.7 
34.4
Other receivables 
 18.1 
30.5
 127.1 
119.3
Analysed as:
Current
 127.1 
119.3
Non-current
— 
—
 127.1 
119.3
Trade and other receivables are non-interest bearing and are generally on 30-day terms. 
Trade receivables includes £49.3m (2023/24: £52.0m) relating to contracts with customers.
The allowance for expected credit loss relating to trade and other receivables at 
27 February 2025 was £0.9m (2023/24: £0.9m). During the year, credit write-backs 
of £0.5m (2023/24: credit losses of £0.8m) were recognised within operating costs 
in the consolidated income statement.
19. Cash and cash equivalents
 
2025
£m 
2024
£m 
Cash at bank and in hand 
 1.9 
97.8
Money market funds 
 572.1 
193.9
Short-term deposits
 335.0 
405.0
 909.0 
696.7
Short-term deposits are made for varying periods of between one day and three months 
depending on the immediate cash requirements of the Group. They earn interest at the 
respective short-term deposit rates. 
The Group does not have material cash balances which are subject to contractual 
or regulatory restrictions.
For the purposes of the consolidated cash flow statement, cash and cash equivalents 
comprise the amounts as disclosed above.
20. Borrowings
Amounts drawn down on the Group’s borrowing facilities are as follows:
 
Current
Non-current
2025
£m 
2024
£m 
2025
£m 
2024
£m 
Senior unsecured bonds
 450.0 
— 
 942.4 
994.9
 450.0 
 — 
 942.4 
994.9
Revolving credit facility and covenant
In May 2024 the Group signed an extension to the existing five-year £775.0m multicurrency 
revolving credit facility agreement, which extended the final maturity date by a further 
year to now expire on 25 May 2029. The facility’s other terms remain consistent, being a 
multicurrency revolving credit facility agreement and having variable interest rates with 
GBP being linked to SONIA and EUR being linked to EURIBOR. The revolving credit facility 
agreement contains one financial covenant ratio, being:
Net debt/adjusted EBITDA <3.5x.
Senior unsecured bonds
The Group has issued senior unsecured bonds with coupons and maturities as shown in the 
following table:
Title
Year 
issued
Principal 
value
Maturity
Coupon
2025 senior unsecured bonds
2015
£450.0m
16 October 2025
3.375%
2027 senior unsecured – 
green use of proceeds bonds
2021
£300.0m
31 May 2027
2.375%
2031 senior unsecured – 
green use of proceeds bonds
2021
£250.0m
31 May 2031
3.000%
2032 senior unsecured bonds
2025
£400.0m
31 May 2032
5.500%
The 2032 bonds were issued on 12 February 2025 and interest is payable semi-annually on 
31 May and 30 November. The bonds pay a fixed coupon of 5.500% of face value and are 
unsecured. On issue of these bonds, the Group received proceeds net of discount and costs 
of hedging of £398.3m and incurred fees of £2.3m. The proceeds of the bonds will be used 
for general corporate purposes, including the refinancing of existing debt.
Amortised arrangement fees of £5.0m (2023/24: £2.1m) incurred in relation to the bonds 
are included in the carrying value and are being amortised over the term of the bonds. 
The bonds contain an early prepayment option which meets the definition of an 
embedded derivative.
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
194
Whitbread PLC Annual Report and Accounts 2024/25
21. Movements in cash and net debt
Year ended 27 February 2025
29 February
2024
£m 
Share buy-back 
commitments 
including 
transaction 
costs
£m 
Cash flow
£m 
Net new 
lease 
liabilities
£m 
Foreign
 exchange
£m 
Transfers to 
assets held for 
sale
£m
Cost of 
borrowings and 
amortisation of 
premiums and 
discounts
£m
27 February 
2025
£m
Cash and cash equivalents 
 696.7 
— 
 213.2 
— 
 (0.9)
— 
— 
 909.0 
Liabilities from financing activities
 
Borrowings
 (994.9)
— 
 (398.3)
 — 
— 
— 
 0.8 
 (1,392.4)
Lease liabilities
 (4,098.4)
— 
 148.7 
 (311.1)
 31.6 
 (4.6)
— 
 (4,233.8)
Committed share buy-back
 (12.3)
 (252.0)
 264.3 
— 
— 
— 
— 
—
Total liabilities from financing activities
 (5,105.6)
 (252.0)
 14.7 
 (311.1)
 31.6 
 (4.6)
 0.8 
 (5,626.2)
Less: lease liabilities 
 4,098.4 
— 
 (148.7)
 311.1 
 (31.6)
 4.6 
— 
 4,233.8 
Less: committed share buy-back
12.3 
 252.0 
 (264.3)
— 
— 
— 
— 
 —
Net debt
 (298.2)
— 
 (185.1)
— 
 (0.9)
— 
 0.8 
 (483.4)
Year ended 29 February 2024
2 March
2023
£m 
Share buy-back 
commitments 
including 
transaction 
costs
£m 
Cash flow
£m 
Net new 
lease 
liabilities
£m 
Foreign
 exchange
£m 
Transfers to 
assets held for 
sale
£m
Cost of 
borrowings and 
amortisation of 
premiums and 
discounts
£m
29 February 
2024
£m
Cash and cash equivalents 
 1,164.8 
— 
 (467.0)
— 
 (1.1)
— 
— 
 696.7 
Liabilities from financing activities
 
 
 
 
 
Borrowings
 (993.4)
— 
— 
— 
— 
— 
 (1.5)
 (994.9)
Lease liabilities
 (3,958.4)
— 
 147.1 
 (322.9)
 29.0 
 6.8 
— 
 (4,098.4)
Committed share buy-back
— 
 (603.4)
 591.1 
— 
— 
— 
— 
 (12.3)
Total liabilities from financing activities
 (4,951.8)
 (603.4)
 738.2 
 (322.9)
 29.0 
 6.8 
 (1.5)
 (5,105.6)
Less: lease liabilities 
 3,958.4 
— 
 (147.1)
 322.9 
 (29.0)
 (6.8)
— 
 4,098.4 
Less: committed share buy-back
— 
 603.4 
 (591.1)
— 
 — 
 — 
— 
 12.3 
Net cash/(debt)
 171.4 
— 
 (467.0)
— 
 (1.1)
 — 
 (1.5)
 (298.2)
S
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FINANCIAL STATEMENTS

195
Whitbread PLC Annual Report and Accounts 2024/25
22. Lease arrangements
The Group leases various buildings which are used as hotels and restaurants. The leases are 
non-cancellable leases with varying terms, rent review clauses and renewal rights and include 
variable payments that are not fixed in amount but based upon a percentage of sales. The 
Group also leases various plant and equipment under non-cancellable lease agreements. 
An analysis of the Group’s right-of-use assets and lease liabilities is as follows:
Right-of-use assets
Property
£m
Other
£m
Total
£m
At 2 March 2023
 3,503.0 
 1.6 
 3,504.6 
Additions 
 316.3 
 1.9 
 318.2 
Net impairment charge (Note 14)
 (7.3)
 — 
 (7.3)
Foreign currency translation
 (29.0)
 — 
 (29.0)
Depreciation 
 (182.2)
 (1.1)
 (183.3)
Terminations 
 (1.0)
 — 
 (1.0)
Net movements from assets held for sale in the year
 (5.2)
 — 
 (5.2)
At 29 February 2024
 3,594.6 
 2.4 
 3,597.0 
Additions 
 323.4 
 0.5 
 323.9 
Net impairment charge (Note 14)
 (25.3)
— 
 (25.3)
Foreign currency translation
 (30.4)
— 
 (30.4)
Depreciation 
 (193.1)
 (1.2)
 (194.3)
Terminations 
 (1.6)
— 
 (1.6)
Net movements from assets held for sale in the year
 3.7 
— 
 3.7 
Reclassification to property, plant and equipment1
 (10.3)
— 
 (10.3)
At 27 February 2025
 3,661.0 
 1.7 
 3,662.7 
Lease liabilities
Property
£m
Other
£m
Total
£m
At 2 March 2023
 3,957.0 
 1.4 
 3,958.4 
Additions 
 322.2 
 1.8 
 324.0 
Interest
 154.9 
 — 
 154.9 
Foreign currency translation
 (29.0)
 — 
 (29.0)
Payments
 (300.6)
 (1.4)
 (302.0)
Terminations
 (1.1)
 — 
 (1.1)
Net movements from assets held for sale in the year
 (6.8)
 — 
 (6.8)
At 29 February 2024
 4,096.6 
 1.8 
 4,098.4 
Additions 
 327.6 
 0.4 
 328.0 
Interest
 166.6 
 0.1 
 166.7 
Foreign currency translation
 (31.6)
— 
 (31.6)
Payments
 (313.7)
 (1.7)
 (315.4)
Terminations
 (0.3)
— 
 (0.3)
Net movements from assets held for sale in the year
 4.6 
 — 
 4.6 
Reclassification to property, plant and equipment1
 (16.6)
 — 
 (16.6)
At 27 February 2025
 4,233.2 
 0.6 
 4,233.8 
1	 During the year, the Group acquired two properties over which it had previously held a leasehold 
interest.
During the year, the Group had non-cash additions to right-of-use assets and lease liabilities 
of £205.0m (2023/24: £212.3m) relating to new leases and £118.9m (2023/24: £105.9m) 
relating to amendments to existing leases. The Group recognised net lease payments of 
£4.1m on entering new and amended leases (2023/24: £5.8m, of which included £3.6m 
relating a released prepayment of sale and leaseback property transaction).
A maturity analysis of gross lease liability payments is included within Note 24.
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
196
Whitbread PLC Annual Report and Accounts 2024/25
22. Lease arrangements continued
Amounts recognised in the Group income statement 
 
2024/25
 £m 
2023/24
 £m 
Depreciation expense of right-of-use assets
 194.3 
 183.3 
Interest expense on lease liabilities 
 166.7 
 154.9 
Expense relating to low-value assets and short-term leases
— 
 — 
Variable lease payment expenses
 4.0 
 3.5 
Impairment losses of right-of-use assets (Note 14)
 25.3 
 7.3 
Rental income
 (5.5)
 (4.0)
Net lease expense recognised in the consolidated 
income statement
 384.8 
 345.0 
The Group’s total cash outflow in relation to leases was £319.4m including variable lease 
payments of £4.0m (2023/24: £305.4m including variable lease payments of £3.5m).
Future possible cash outflows not included in the lease liability
The Group has several lease contracts that include extension and termination options. 
Set out below are the undiscounted future rental payments relating to periods following 
the exercise date of extension and termination options that are not included in the 
lease liability.
2024/25
 £m 
2023/24
 £m 
Extension options expected not to be exercised 
 1,600.8
1,361.1
Termination options expected to be exercised
 — 
—
 1,600.8 
1,361.1
The Group uses judgement in determining whether termination and extension option 
periods will be included within the lease term. The Group assumes that, unless a decision 
has been made to exit a lease, termination options will not be exercised as a result of 
historical practices within the Group. At the outset of a lease, the Group assumes that it will 
not exercise extension options. Due to the length of the Group’s leases, there is generally 
insufficient evidence that exercising an extension option is certain.
Future increases or decreases in rentals linked to an index or rate are not included in 
the lease liability until the change in cash flows takes effect. Approximately 77% of the 
Group’s lease liabilities are subject to inflation-linked rentals (with 94% of these leases 
containing caps) and a further 12% which are subject to open market rent or similar review 
clauses. Rental changes linked to inflation or rent reviews typically occur on an annual or 
five-yearly basis.
As at 27 February 2025, the Group was committed to leases with future cash outflows 
totalling £1,182.3m (2023/24: £1,368.8m) which had not yet commenced and as such are 
not accounted for as a liability. A liability and right-of-use asset will be recognised for these 
leases at the lease commencement date.
The Group as a lessor 
The Group acts as a lessor in relation to a number of non-trading legacy sites and in 
subletting space within trading sites. Rental income recognised by the Group during the 
year is £5.5m (2023/24: £4.0m). Future minimum rentals receivable under non-cancellable 
operating leases at the year-end are as follows:
2024/25
 £m 
2023/24
 £m 
Within one year 
 4.1 
 3.3 
After one year but not more than five years
 7.9 
 6.7 
More than five years 
 12.7 
 13.5 
 24.7 
23.5
S
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FINANCIAL STATEMENTS

197
Whitbread PLC Annual Report and Accounts 2024/25
23. Provisions
 
Restructuring
£m 
Onerous 
contracts and 
related costs
 £m
Property 
costs
£m
Insurance 
claims
£m 
Government 
payments
£m 
Other
£m 
Total
£m 
At 2 March 2023
 — 
 4.7 
 5.6 
 8.7 
 7.0 
 2.5 
 28.5 
Created
 — 
 0.4 
 4.0 
 2.0 
 — 
 0.4 
 6.8 
Utilised 
 — 
 (0.9)
 (4.0)
 (1.0)
 — 
 (0.3)
 (6.2)
Released
 — 
 (1.3)
 — 
 (1.4)
 (6.9)
 (0.8)
 (10.4)
Foreign exchange
 — 
 — 
 — 
 — 
 (0.1)
 — 
 (0.1)
At 29 February 2024
 — 
 2.9 
 5.6 
 8.3 
 — 
 1.8 
 18.6 
Created
 8.6 
 24.0 
 0.9 
 2.0 
— 
 — 
 35.5 
Utilised 
 (2.0)
 (10.7)
 (2.7)
 (2.1)
 — 
 (0.2)
 (17.7)
Released
 (0.1)
—
 (0.4)
 (1.0)
 — 
 — 
 (1.5)
Foreign exchange
—
 — 
 (0.1)
—
 — 
 — 
 (0.1)
At 27 February 2025
 6.5 
 16.2 
 3.3 
 7.2 
 — 
 1.6 
 34.8 
Analysed as:
Current 
 6.5 
 16.2 
 3.3 
—
— 
 1.6 
 27.6 
Non-current 
 — 
 — 
 — 
 7.2 
— 
 — 
 7.2 
At 27 February 2025
 6.5 
 16.2 
 3.3 
 7.2 
 — 
 1.6 
 34.8 
Analysed as:
 
Current 
 — 
 2.9 
 5.6 
 — 
 — 
 1.8 
 10.3 
Non-current 
 — 
 — 
 — 
 8.3 
 — 
 — 
 8.3 
At 29 February 2024
 — 
 2.9 
 5.6 
 8.3 
 — 
 1.8 
 18.6 
Restructuring
During the year, the Group has announced restructuring programmes for its UK and 
Germany Support Centres, as well as its site operations in Germany resulting in a provision 
created of £8.6m, with £2.0m utilised and £0.1m released.
Onerous contracts
Onerous contract provisions relate primarily to property, software licences and supplier 
contracts where the contracts have become onerous. Provision is made for property‑related 
costs for the period that a sublet or assignment of the lease is not possible. Onerous contract 
provisions are discounted using a discount rate of 2.0% (2023/24: 2.0%) based on an 
approximation for the time value of money.
Property related
The amount and timing of the expected cash outflows are subject to variation. The Group 
utilises the skills and expertise of both internal and external property experts to determine 
the provision held. Provisions are expected to be utilised over a period of up to ten years. 
During the year, the Group utilised £0.5m of property-related onerous provisions.
Exit fees
The Group has incurred exit fees in relation to the Group’s strategic decision to exit and 
change to a new logistics provider. A provision of £24.0m was created in relation to these 
contracts. During the year, the Group utilised £10.0m of the provision.
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
198
Whitbread PLC Annual Report and Accounts 2024/25
23. Provisions continued
Property costs
The Group has established a provision for the performance of remedial works on cladding 
material at a small number of the Group’s sites. A provision of £5.6m is brought forward 
in relation to these costs. During the year £2.7m of the provision has been utilised, £0.4m 
released and £0.9m was created. The provision is expected to be utilised over the next 
two years.
Insurance
A provision of £8.3m was brought forward in relation to the estimate of the cost of future 
claims against the Group from employees and the public. The claims covered typically 
relate to accidents and injuries sustained within Whitbread’s trading sites. During the year, 
£2.1m of the provision was utilised and £2.0m was created.
Other
The Group has previously announced its intention to exit hotel operations in Southeast 
Asia. During the year, £0.2m of the provision had been utilised, with £1.3m of the provision 
carried forward for risks arising from indemnity agreements. The remaining costs are 
expected to be utilised within one year.
The Group operates leases where it neither anticipates nor intends exiting a lease; 
therefore, the Group has determined that the circumstances in which these leases 
would end mean that an outflow of resources is not considered probable. As a result, 
the Group does not hold a material dilapidations provision.
24. Financial risk management objectives and policies
The Group’s principal financial instruments, other than derivatives, comprise bank loans, 
senior unsecured bonds, cash, short-term deposits, trade receivables and trade payables. 
The Group’s financial instrument policies can be found in the accounting policies in Note 2. 
The Board agrees policies for managing the financial risks summarised below:
Interest rate risk 
The Group’s exposure to market risk for changes in interest rates relates primarily to the 
Group’s long-term debt obligations. Interest rate swaps are used where necessary to 
maintain a mix of fixed and floating rate borrowings to manage this risk, in line with the 
Group treasury policy. At the year-end, 100% of Group debt was fixed for an average of 
3.9 years at an average interest rate of 3.7% (2023/24: 100% for 3.5 years at 3.0%). 
In accordance with IFRS 7 Financial Instruments: Disclosures, the Group has undertaken 
sensitivity analysis on its financial instruments which are affected by changes in interest 
rates. This analysis has been prepared on the basis of a constant amount of net debt, a 
constant ratio of fixed to floating interest rates, and the hedging instruments in place at 
27 February 2025 and 29 February 2024 respectively. Consequently, the analysis relates 
to the situation at those dates and is not representative of the years then ended. 
The following assumptions were made:
•	 balance sheet sensitivity to interest rates applies only to derivative financial instruments, 
as the carrying value of debt and deposits does not change as interest rates move; and
•	 gains or losses are recognised in equity or the consolidated income statement in line 
with the accounting policies set out in Note 2.
Based on the Group’s net debt position at the year-end, a 1%pt increase in interest rates 
would increase the Group’s profit before tax by £9.1m (2023/24: £7.0m).
Liquidity risk
In its funding strategy, the Group’s objective is to maintain a balance between the 
continuity of funding and flexibility through the use of overdrafts and bank loans. 
This strategy includes monitoring the maturity of financial liabilities to avoid the risk 
of a shortage of funds.
Excess cash used in managing liquidity is placed on interest-bearing deposit where 
maturity is fixed at no more than three months. Short-term flexibility is achieved through 
the use of short-term borrowing on the money markets. 
S
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FINANCIAL STATEMENTS

199
Whitbread PLC Annual Report and Accounts 2024/25
24. Financial risk management objectives and policies continued
Liquidity risk continued
The Group presents the time bands below as they reflect the maturity profile that it monitors in its liquidity management activities. The tables below summarise the Group’s financial 
liabilities at 27 February 2025 and 29 February 2024 based on contractual undiscounted payments, including interest: 
27 February 2025
Less than 
12 months
£m
Between 1 
and 3 years
£m
Between 3 
and 10 years
£m
Between 10 and 
20 years
£m
More than 
20 years
£m
Total
£m
Carrying 
value
£m
Non-derivative financial assets/liabilities:
Interest-bearing loans and borrowings
 501.8 
 373.3 
 790.0 
 — 
 — 
 1,665.1 
 1,392.4 
Lease liabilities
 337.8 
 673.2 
 2,282.8 
 2,271.6 
 1,562.1 
 7,127.5 
 4,233.8 
Trade and other payables
 170.4 
—
—
—
—
 170.4 
 170.4 
 1,010.0 
 1,046.5 
 3,072.8 
 2,271.6 
 1,562.1 
 8,963.0 
 5,796.6 
Derivative financial assets/liabilities:
 
 
 
 
 
 
Cross-currency swaps
 
 
 
 
 
 
Derivative contracts – receipts
 (465.2)
—
—
 — 
—
 (465.2)
Derivative contracts – payments
 439.1 
— 
— 
—
 —
 439.1 
 (26.1)
—
— 
 — 
— 
 (26.1)
Total
 983.9 
 1,046.5 
 3,072.8 
 2,271.6 
 1,562.1 
 8,936.9 
29 February 2024
Less than 
12 months
£m
Between 1 
and 3 years
£m
Between 3 
and 10 years
£m
Between 10 and 
20 years
£m
More than 
20 years
£m
Total
£m
Carrying 
value
£m
Non-derivative financial assets/liabilities:
Interest-bearing loans and borrowings
 29.8 
 494.4 
 594.6 
 — 
 — 
 1,118.8 
 994.9 
Lease liabilities
 318.7 
 640.2 
 2,172.0 
 2,277.3 
 1,551.9 
 6,960.1 
 4,098.4 
Other financial liabilities
 12.3 
 — 
 — 
 — 
 — 
 12.3 
 12.3 
Trade and other payables
 181.3 
 — 
 — 
 — 
 — 
 181.3 
 181.3 
 542.1 
 1,134.6 
 2,766.6 
 2,277.3 
 1,551.9 
 8,272.5 
 5,286.9 
Derivative financial assets/liabilities:
 
 
 
 
 
 
Cross-currency swaps
 
 
 
 
 
 
Derivative contracts – receipts
 (15.2)
 (465.2)
 — 
 — 
 — 
 (480.4)
Derivative contracts – payments
 9.4 
 455.6 
 — 
 — 
 — 
 465.0 
 (5.8)
 (9.6)
 — 
 — 
 — 
 (15.4)
Total
 536.3 
 1,125.0 
 2,766.6 
 2,277.3 
 1,551.9 
 8,257.1 
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
200
Whitbread PLC Annual Report and Accounts 2024/25
24. Financial risk management objectives and policies continued
Credit risk
Due to the high level of cash held at the year-end, the most significant credit risk faced by 
the Group is that arising on cash and cash equivalents. The Group’s exposure arises from 
default of the counterparty, with a maximum exposure equal to the carrying value of these 
instruments. The Group seeks to minimise the risk of default in relation to cash and cash 
equivalents by spreading investments across a number of counterparties and dealing in 
accordance with Group treasury policy which specifies acceptable credit ratings and 
maximum investments for any counterparty.
In the event that any of the Group’s banks get into financial difficulty, the Group is exposed 
to the risk of withdrawal of currently undrawn committed facilities. This risk is mitigated by 
the Group having a range of counterparties to its facilities.
The Group is exposed to a small amount of credit risk attributable to its trade and other 
receivables. This is minimised by dealing with counterparties with good credit ratings. 
The amounts included in the balance sheet are net of expected credit losses, which have 
been estimated by management based on prior experience and any known factors at 
the balance sheet date. 
The Group’s maximum exposure to credit risk arising from trade and other receivables, 
derivatives and cash and cash equivalents is £1,002.3m (2023/24: £785.4m).
Foreign currency risk
The Group monitors the growth and risks associated with its overseas operations and 
will undertake hedging activities as and when they are required. In October 2019, the 
Group entered into a net investment hedge to manage the impact of movements in the 
GBP:EUR exchange rate on the value of the Group’s investment in its business in Germany. 
See Note 25 for more details.
Capital management
The Group’s primary objective in regard to capital management is to ensure that it 
continues to operate as a going concern and has sufficient funds at its disposal to grow 
the business for the benefit of shareholders. The Group seeks to maintain a ratio of debt 
to equity that balances risks and returns and also complies with the Group’s net debt to 
EBITDA covenant. See pages 30 to 37 of this report for the policies and objectives of the 
Board regarding capital management, analysis of the Group’s credit facilities and financing 
plans for the coming years.
The Group aims to maintain sufficient funds for working capital and future investment in 
order to meet growth targets. The management of equity through share buy-backs and 
new issues is considered as part of the overall leverage framework balanced against the 
funding requirements of future growth. In addition, the Group may carry out a number 
of sale and leaseback transactions to provide further funding for growth. 
The Group has access to a £775.0m multicurrency revolving credit facility with a 
final maturity date on 25 May 2029. There is one financial covenant ratio, being: net 
debt/adjusted EBITDA <3.5x.
The above matters are considered at regular intervals and form part of the business 
planning and budgeting processes. In addition, the Board regularly reviews the Group’s 
dividend policy and funding strategy.
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FINANCIAL STATEMENTS

201
Whitbread PLC Annual Report and Accounts 2024/25
25. Financial instruments
The carrying values of financial assets and liabilities at each reporting date are as follows:
At 27 February 2025
Amortised cost
Fair value
Financial 
assets
£m
Financial
 liabilities
£m
Hedging
 instruments
£m
Other 
£m
Carrying value
£m
Trade and other receivables
 73.4 
—
—
 — 
 73.4 
Cash and cash equivalents
 336.9 
— 
—
 572.1 
 909.0 
Interest-bearing loans and borrowings
—
 (1,392.4)
— 
— 
 (1,392.4)
Lease liabilities
—
 (4,233.8)
—
—
 (4,233.8)
Derivative financial instruments
—
 —
 18.5 
 — 
 18.5 
Trade and other payables
 — 
 (170.4)
 — 
— 
 (170.4)
At 29 February 2024
Amortised cost
Fair value
Carrying value
£m
Financial 
assets
£m
Financial
 liabilities
£m
Hedging
 instruments
£m
Other 
£m
Trade and other receivables
 84.9 
 — 
 — 
 — 
 84.9 
Cash and cash equivalents
 502.8 
 — 
 — 
 193.9 
 696.7 
Interest-bearing loans and borrowings
 — 
 (994.9)
 — 
 — 
 (994.9)
Lease liabilities
 — 
 (4,098.4)
 — 
 — 
 (4,098.4)
Derivative financial instruments
 — 
 — 
 (12.1)
 — 
 (12.1)
Other financial liabilities
 — 
 (12.3)
 — 
 — 
 (12.3)
Trade and other payables
 — 
 (178.1)
 — 
 — 
 (178.1)
Deferred and contingent consideration 
 — 
 — 
 — 
 (3.2)
 (3.2)
Fair values
IFRS 13 Fair Value Measurement requires that the classification of financial instruments at fair value be determined by reference to the source of inputs used to derive the fair value. 
The classification uses the following three-level hierarchy:
•	 level 1 – quoted prices (unadjusted) in active markets for identical assets or liabilities;
•	 level 2 – other techniques for which all inputs, which have a significant effect on the recorded fair value, are observable, either directly or indirectly; and
•	 level 3 – techniques which use inputs, which have a significant effect on the recorded fair value, that are not based on observable market data.
For assets and liabilities that are recognised in the financial statements at fair value on a recurring basis, the Group determines whether transfers have occurred between levels 
in the hierarchy by reassessing categorisation (based on the lowest-level input that is significant to the fair value measurement as a whole) at the end of each reporting period. 
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
202
Whitbread PLC Annual Report and Accounts 2024/25
25. Financial instruments continued
Fair values continued
Financial assets and liabilities measured at amortised cost
The carrying values of trade and other receivables, cash and cash equivalents and trade 
and other payables are considered to be reasonable approximations of their fair values 
largely due to the short-term maturities of these instruments.
The fair value of the Group’s borrowings is estimated at £1,344.8m (2023/24: £920.1m). The 
fair value of the Group’s borrowings is based on level 1 valuation techniques where there is 
an active market for the instrument and on level 2 valuation techniques otherwise.
Financial assets and liabilities measured at fair value
2025
£m 
2024
£m 
Financial assets
Derivative financial instruments – level 2
 19.9 
 3.8 
Financial liabilities
Derivative financial instruments – level 2
 1.4 
 15.9 
Deferred and contingent consideration – level 3
 — 
 3.2 
During the year ended 27 February 2025, there were no transfers between fair value 
measurement levels. Derivative financial instruments include £nil assets (2023/24: £3.8m) 
due after one year, £19.9m assets (2023/24: £nil) due within one year, and £1.4m liabilities 
(2023/24: £11.5m) due within one year and £nil liabilities (2023/24: £4.4m) due after one 
year. Deferred and contingent consideration includes £nil due within one year 
(2023/24: £3.2m due within one year).
The fair value of derivative instruments classified as level 2 is calculated by discounting all 
future cash flows by the relevant market discount rate at the balance sheet date. The fair 
values of money market funds within cash and cash equivalents classified as level 1 are 
calculated by reference to their active market values at 27 February 2025.
Derivative financial instruments
Hedge of net investment in foreign operations
In October 2019, the Group entered into cross-currency swaps, whereby it pays an average 
fixed rate of 2.12% on a notional amount of €521.0m and receives a fixed rate of 3.375% 
on a notional amount of £450.0m. These swaps are being used as a net investment hedge 
to manage the impact of movements in the GBP:EUR exchange rate on the value of the 
Group’s investment in its business in Germany. The swaps mature in October 2025 in line 
with the associated maturing bond.
There is an economic relationship between the hedged item and the hedging instrument 
as the net investment creates a translation risk that will match the foreign exchange risk on 
the cross-currency swaps. The Group has established a hedge ratio of 1:1 as the underlying 
risk of the hedging instrument is identical to the hedged risk component. The hedge 
ineffectiveness will arise if the amount of the investment in the foreign subsidiary was 
to become lower than the nominal amount of the swaps.
The net investment hedges were assessed to be highly effective at 27 February 2025 
and a net unrealised gain of £16.7m (2023/24: £11.1m) has been recorded in the translation 
reserve. The Group has recorded costs of hedging of £1.1m (2023/24: £1.1m) within finance 
costs in the consolidated income statement as a result of the foreign currency basis spread 
within the hedging instrument. 
Cash flow hedges
Commodity price risk 
The Group is exposed to the impact of changes in gas and power prices. In the UK, the 
Group manages this risk by entering into physical supply agreements with an energy 
supplier or by hedging with financial counterparties. 
As at 27 February 2025, the Group had fixed prices in respect of approximately 80% of its 
gas and power requirements for the next financial year. The Group forecasts its UK gas and 
power requirements for future years. Group policy specifies that prices are fixed on a 
proportion of the projected future requirement. 
Given its knowledge of its estate, and its intention to continue operations, the Group is able 
to forecast UK energy requirements with a high degree of probability. The Group hedges its 
exposure by either entering into physical supply agreements with suppliers or into 
derivative trades with financial counterparties (‘financial hedge’).
The maximum hedge period is three years. The proportion required to be at a fixed price 
increases the closer the period in question is. The policy is operated on a rolling basis. The 
specified proportion is never more than 100% of the forecasted requirement. Moreover, by 
increasing the proportion of hedging over time, the Group is able to allow for any changes 
in the forecasted requirements.
When entering into a financial hedge, the Group undertakes to pay a fixed price for a 
specified amount of energy. Settlement is on a monthly basis for the life of the hedge. 
In return, the counterparty undertakes to pay an amount equal to the quantity of energy 
at the average benchmark price for the month. This benchmark price should be the same 
as the benchmark price paid by the Group to its supplier for the same period.
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FINANCIAL STATEMENTS

203
Whitbread PLC Annual Report and Accounts 2024/25
25. Financial instruments continued
Derivative financial instruments continued
Cash flow hedges continued
Commodity price risk continued
The impact of the hedging instruments and hedged items on the statement of financial position is as follows:
At 27 February 2025
Notional 
amount
£m
Carrying 
amount
£m
Line item in statement of financial position 
Change in fair
value used for
measuring
ineffectiveness
for the year
£m 
Hedged item
Change in fair value
of hedged item
£m
Net investment in foreign operations
Cross-currency swaps 
 450.0 
 19.9 
Derivative financial instruments
 16.1 
Net investment in foreign subsidiaries
 (16.1)
Cash flow hedges
Power commodity swaps
 4.5 
 (1.4)
Derivative financial instruments
 5.7
Highly probable forecast future power usage
 N/A – future usage 
At 29 February 2024 
Notional 
amount
£m
Carrying 
amount
£m
Line item in statement of financial position 
Change in fair
value used for
measuring
ineffectiveness
for the year
£m 
Hedged item
Change in fair value
of hedged item
£m
Net investment in foreign operations
Cross-currency swaps 
450.0
3.8
Derivative financial instruments
10.4
Net investment in foreign subsidiaries
(10.4)
Cash flow hedges
Power commodity swaps
38.9
(15.9)
Derivative financial instruments
(14.6) Highly probable forecast future power usage
 N/A – future usage
The impact of the hedging instruments in the consolidated income statement and consolidated statement of comprehensive income is as follows:
2024/25
Total hedging 
gain/(loss) 
recognised in 
OCI
£m
Amount 
reclassified 
from OCI to 
profit or loss 
£m
Line item in the consolidated income statement
Accumulated value 
recognised in cash flow 
hedge reserve
£m
Power commodity swaps
 5.7 
 8.8 
N/A – future usage
 (1.4)
2023/24
Total hedging 
gain/(loss) 
recognised in 
OCI
£m
Amount 
reclassified 
from OCI to 
profit or loss 
£m
Line item in the consolidated income statement
Accumulated value 
recognised in cash flow 
hedge reserve
£m
Power commodity swaps
(14.6)
 — 
N/A – future usage
(15.9)
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
204
Whitbread PLC Annual Report and Accounts 2024/25
25. Financial instruments continued
Derivative financial instruments continued
Impact of hedging on equity 
Set out below is the reconciliation of each component of equity and the analysis of other 
comprehensive income:
Cash flow
 hedge 
reserve
£m
Foreign
 currency
 translation 
reserve
£m
At 2 March 2023
 (1.3)
 35.0 
Net fair value movement recognised in other 
comprehensive income:
– Power commodity swaps
 (14.6)
 — 
Foreign exchange arising on consolidation
 — 
 (21.7)
Fair value movement on derivatives designated as net 
investment hedges
 — 
 11.1 
Net current tax credit
 — 
 1.5 
Deferred tax credit
 4.3 
 — 
At 29 February 2024
 (11.6)
 25.9 
Net fair value movement recognised in other 
comprehensive income:
– Power commodity swaps
 5.7 
 — 
Reclassified and reported in the consolidated income statement:
– Power commodity swaps
 8.8 
— 
Foreign exchange arising on consolidation
 — 
 (20.9)
Fair value movement on derivatives designated as net 
investment hedges
 — 
 16.7 
Net current tax credit
 — 
 0.3 
Deferred tax charge
 (3.6)
— 
At 27 February 2025
 (0.7)
 22.0 
The foreign currency translation reserve includes an accumulated gain of £17.3m 
(2023/24: gain of £0.6m) relating to derivatives designated as net investment hedges. 
26. Trade and other payables
2025
£m
2024
£m
Trade payables 
 96.1 
91.9
Other taxes and social security 
 73.8 
61.9
Contract liabilities
 183.3 
177.1
Accruals
 233.3 
250.2
Other payables 
 74.3 
86.2
Deferred and contingent consideration 
— 
3.2
 660.8 
670.5
Analysed as:
Current 
 660.8 
670.5
Non-current 
 — 
—
 660.8 
670.5
Included with contract liabilities is £180.0m (2023/24: £171.9m) relating to payments 
received for accommodation where the stay will take place after the year-end and £3.3m 
(2023/24: £5.2m) revenue deferred relating to the Group’s customer loyalty programmes. 
During the year, £177.1m presented as a contract liability at 29 February 2024 has been 
recognised in revenue (2023/24: £167.3m).
Trade payables typically have maturities up to 60 days depending on the nature of the 
purchase transaction and the agreed terms.
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FINANCIAL STATEMENTS

205
Whitbread PLC Annual Report and Accounts 2024/25
27. Share capital
Ordinary share capital
Allotted, called up and fully paid ordinary shares of 76.80 pence each 
(2023/24: 76.80 pence each) 
million 
£m
At 2 March 2023
 214.6 
 164.9 
Issued on exercise of employee share options
0.2
0.2
Cancellations following share buy-back
(17.3)
(13.3)
At 29 February 2024
197.5
151.8
Issued on exercise of employee share options
 0.1 
 0.1 
Conversion of preference share capital
 0.1 
 0.1 
Cancellations following share buy-back
 (8.9)
 (6.8)
At 27 February 2025
 188.8 
 145.2 
Employee share options
During the year, options over 0.1m (2023/24: 0.2m) ordinary shares, fully paid, were 
exercised by employees under the terms of various share option schemes. The Company 
received proceeds of £3.3m (2023/24: £5.4m) on exercise of these options.
Share buy-back, commitment and cancellation
The Company purchased and cancelled 8.9m shares with a nominal value of £6.8m under 
the share buy-back programmes running through this financial year. Consideration of 
£264.3m, including associated fees and stamp duty of £2.0m, was paid during the year. 
The final payment to shareholders in relation to the share buy-back programme, which 
was announced in October 2024, was made on 12 November 2024.
Share forfeiture
The Group has implemented a share forfeiture programme following the completion of 
a tracing and notification exercise to any shareholders who have not had contact with 
the Company over the past 12 years, in accordance with the provisions set out in the 
Company’s articles of association. Under the share forfeiture programme the shares and 
dividends associated with shares of untraced members have been forfeited. During the 
financial year, the Group received £3.8m proceeds from the sale of untraced shares 
reflected in share premium and recorded a £2.1m write back of unclaimed dividends 
reflected as a reduction in dividends paid in the year.
Preference share capital
Allotted, called up and fully paid shares of 1 penny each (2023/24: 1 penny each)
 
B shares
C shares
million
£m 
million
£m 
At 2 March 2023 and 29 February 2024
 2.0 
 — 
 1.9 
 — 
Converted in year
 (2.0)
 — 
 (1.9)
 — 
At 27 February 2025
 — 
 — 
 — 
 — 
During the year, the Company converted its existing B shares and C shares into ordinary 
shares in accordance with the relevant conversion provisions under the articles of association. 
As part of the conversion mechanism, short-term deferred shares of 1/153 pence each, with 
an aggregate nominal value of £0.1m (equal to less than 0.01% of the Company’s called-up 
share capital), were created and promptly indirectly transferred back to the Company in 
order to finalise the conversion process. The deferred shares were transferred to the Company 
by way of gift and accordingly the Company did not pay any consideration in respect of 
such transfer.
As part of the conversion process, a final preference dividend was paid to B shareholders 
and C shareholders in the year, as shown within Note 11.
Other than shares issued in the normal course of business as part of the share-based 
payments schemes, there have been no transactions involving ordinary shares or potential 
ordinary shares since the reporting date and before the completion of these consolidated 
financial statements. 
28. Reserves
Share premium
The share premium reserve is the premium paid on the Company’s 76.80 pence ordinary shares.
Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Group’s B and C 
preference shares and also includes the nominal value of cancelled ordinary shares.
Retained earnings
In accordance with IFRS practice, retained earnings include revaluation reserves which 
arose on transition to IFRS. 
Currency translation reserve
The foreign currency translation reserve is used to record exchange differences arising from 
the translation of the financial statements of foreign subsidiaries, other foreign currency 
investments and exchange differences on derivative instruments that provide a hedge 
against net investments in foreign operations.
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
206
Whitbread PLC Annual Report and Accounts 2024/25
28. Reserves continued
Other reserves
The movement in other reserves during the year is set out in the table below:
 
Treasury 
reserve
£m
Merger 
reserve
£m
Hedging 
reserve
£m
Excluded 
component of 
hedge reserve
£m
Total other 
reserves
£m
At 2 March 2023
 544.5 
 1,855.0 
 1.3 
 (5.4)
 2,395.4 
Other comprehensive income – net gain on cash flow hedges (Note 25)
 — 
 — 
 14.6 
 — 
 14.6 
Other comprehensive income – deferred tax on cash flow hedges (Note 25)
 — 
 — 
 (4.3)
 — 
 (4.3)
Other comprehensive income – loss on net investment hedge 
 — 
 — 
 — 
 0.7 
 0.7 
Cost of hedging
 — 
 — 
 — 
 (1.1)
 (1.1)
Loss on ESOT shares issued
 (6.4)
 — 
 — 
 — 
 (6.4)
At 29 February 2024
 538.1 
 1,855.0 
 11.6 
 (5.8)
 2,398.9 
Other comprehensive income – net gain on cash flow hedges (Note 25)
 — 
—
 (14.5)
—
 (14.5)
Other comprehensive income – deferred tax on cash flow hedges (Note 25)
—
—
 3.6 
—
 3.6 
Other comprehensive income – loss on net investment hedge 
— 
— 
— 
 0.6 
 0.6 
Cost of hedging
— 
— 
—
 (1.1)
 (1.1)
Loss on ESOT shares issued
 (8.1)
— 
—
—
 (8.1)
At 27 February 2025
 530.0 
 1,855.0 
 0.7 
 (6.3)
 2,379.4 
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FINANCIAL STATEMENTS

207
Whitbread PLC Annual Report and Accounts 2024/25
28. Reserves continued
Other reserves continued
Treasury reserve
This reserve relates to shares held by an independently managed employee share 
ownership trust (ESOT) and treasury shares held by Whitbread PLC. The shares held by 
the ESOT were purchased in order to satisfy outstanding employee share options and 
potential awards under the Long Term Incentive Plan (LTIP) and other incentive schemes.
The movement in treasury reserves during the year is set out in the table below:
 
Treasury shares held by 
Whitbread PLC
ESOT shares held
million 
£m
million 
£m
At 2 March 2023
 12.5 
 514.5 
 1.2 
 30.0 
Exercised during the year 
— 
— 
(0.3)
(6.4)
At 29 February 2024
12.5
514.5
0.9
23.6
Exercised during the year 
— 
— 
 (0.3)
 (8.1)
Purchase of ESOT shares
— 
 (5.1)
 0.2 
 5.1 
At 27 February 2025
 12.5 
 509.4
 0.8 
 20.6 
Merger reserve
The merger reserve arose as a consequence of the merger in 2000/01 of Whitbread Group PLC 
and Whitbread PLC.
Hedging reserve
The hedging reserve records movements for effective cash flow hedges measured at 
fair value.
Excluded component of hedge reserve
The excluded component of hedge reserve records movements in the elements of 
derivatives used in hedging arrangements that are excluded from the hedge relationship.
29. Analysis of cash flows given in the cash flow statement
2024/25
£m
2023/24
£m
Profit for the year
 253.7 
312.1
Adjustments for:
 Tax expense
 114.1 
139.6
 Net finance costs (Note 8)
 146.2 
113.1
 Share of profit from joint ventures
 (4.7)
(13.0)
 Depreciation and amortisation
 401.8 
383.4
 Share-based payments
 16.8 
15.8
 Net impairment charge (Note 14)
 76.5 
107.5
 Gains on disposals, property and other provisions
 (40.1)
(15.3)
 Other non-cash items 
 35.6 
9.2
Cash generated from operations before working capital changes
 999.9
1,052.4
Decrease in inventories
 4.1 
0.4
Decrease in trade and other receivables
 4.1 
26.1
(Decrease)/Increase in trade and other payables
 (3.6)
7.8
Cash generated from operations
 1,004.5 
1,086.7
Other non-cash items include a nil outflow representing bad debt charges (2023/24: £0.6m outflow), 
an inflow of £33.9m (2023/24: £3.2m inflow) as a result of net provision-related movements, 
an inflow of £5.1m (2023/24: £5.0m inflow) representing non-cash pension scheme 
administration costs, an outflow of £3.6m (2023/24: nil) in relation to other adjusting item 
write-offs and an inflow of £0.2m (2023/24: £1.6m inflow) from foreign exchange gains.
30. Contingent liabilities 	
The Group has ongoing legal proceedings in relation to a third-party intellectual property 
claim. Based on the legal advice management has received it believes the case to be 
without merit. However, alternative views may exist that could result in an outcome that 
requires an economic settlement. Any settlement would not be material to the Group 
(2023/24: no contingent liabilities).
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
208
Whitbread PLC Annual Report and Accounts 2024/25
31. Share-based payment plans
Long Term Incentive Plan (LTIP)
LTIP awards were made to directors and senior executives of the Group prior to the 
adoption of the Restricted Share Plan. Vesting of share awards under the scheme was 
dependent on continued employment and meeting performance targets over a three-year 
vesting period. The awards are settled in equity once exercised. 
Deferred equity awards	
Share awards are made under the Whitbread Directors’ Incentive Scheme implemented 
during 2004/05. The awards are not subject to performance conditions and will vest in full 
on the release date subject to continued employment at that date. If the director or senior 
executive of the Group ceases to be an employee of Whitbread prior to the release date, 
normally three years after the award, by reason of redundancy, death, injury, ill health, 
disability or some other reason considered to be a permitted reason by the Remuneration 
Committee, the awards may be released in full. If employment ceases for any other reason, 
the proportion of awards which vest depends upon the year in which the award was made 
and the date that employment ceased. If employment ceases in the first year after an 
award is made, none of the award vests, between the first and second anniversary, 25% 
vests, and between the second and third anniversary, 50% vests. The awards are settled 
in equity once exercised.
R&R Scheme
The R&R Scheme enables Whitbread to make share awards periodically on a flexible basis. 
There are typically no performance conditions but these can be imposed by Whitbread at 
time of grant. Vesting of awards under this scheme is dependent on being in employment 
at date of vesting. If employment at Whitbread ceases prior to the vesting date by reason 
of resignation or is terminated for cause, all unvested awards will lapse. If employment 
ceases for any other reason, any vesting will be at the discretion of the Remuneration 
Committee and if granted will be on a pro-rated basis to the leaving date. The awards 
are settled in equity once exercised.
Restricted Share Plan (RSP)
At the general meeting held on 6 December 2019, it was agreed that the Restricted Share 
Plan would replace the Long Term Incentive Plan. Vesting of all shares under the scheme 
will depend on continued employment and meeting underpin targets over a period of at 
least three years. Details of the underpin target that apply to RSP awards are included in 
the remuneration report on page 129. After vesting there is an additional holding period 
applicable to directors and senior executives such that the underpin measurement period 
and holding period are at least five years. If employment at Whitbread ceases prior to the 
vesting date by reason of resignation or terminated for cause, all unvested shares will lapse. 
If employment ceases for any other reason, any vesting will be at the discretion of the 
Remuneration Committee and if granted will be on a pro-rated basis to the leaving date. 
The awards are settled in equity once exercised.
Movements in the number of share awards are as follows:
52 weeks to 27 February 2025
Outstanding at 
the beginning 
of the year 
Granted 
during 
the year
Exercised 
during 
the year 
Expired 
during 
the year 
Outstanding at 
the end of 
the year 
Exercisable at 
the end of 
the year
Long Term Incentive Plan
569
—
—
 (569)
—
— 
Deferred equity awards
310,012
 152,385 
 (62,436)
 (24,093)
 375,868 
 1,019 
R&R Scheme
383,905
 14,996 
 (210,792)
 (11,757)
 176,352 
 123,572 
Restricted Share Plan
615,136
 187,944 
 (46,155)
 (52,164)
 704,761 
 120,000 
1,309,622
 355,325 
 (319,383)
 (88,583)
 1,256,981 
 244,591 
52 weeks to 29 February 2024
Outstanding at 
the beginning 
of the year 
Granted 
during 
the year
Exercised 
during 
the year 
Expired 
during 
the year 
Outstanding at 
the end of 
the year 
Exercisable at 
the end of 
the year
Long Term Incentive Plan
 68,977 
—
(68,408)
—
569
569
Deferred equity awards
 263,860 
157,199
(90,595)
(20,452)
310,012
6,168
R&R Scheme
 539,159 
54,161
(169,498)
(39,917)
383,905
145,602
Restricted Share Plan
 477,080 
205,391
(7,147)
(60,188)
615,136
173,517
 1,349,076 
416,751
(335,648)
(120,557)
1,309,622
325,856
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FINANCIAL STATEMENTS

209
Whitbread PLC Annual Report and Accounts 2024/25
31. Share-based payment plans continued
Employee Sharesave scheme
The employee Sharesave scheme is open to all employees and provides for a purchase price equal to the market price on the day preceding the date of invitation, with a 20% discount. 
The shares can be purchased over the six-month period following the third or fifth anniversary of the commencement date, depending on the length chosen by the employee.
The weighted average exercise price (WAEP) of movements in the number of share awards is as follows: 
2024/25
2023/24
Options
WAEP £ per 
share
Options
WAEP £ per 
share
Outstanding at the beginning of the year 
 1,213,411 
 23.79 
 1,259,804 
23.01
Granted during the year
 405,496 
 23.33 
383,890
27.11
Exercised during the year 
 (140,968)
 24.93 
(207,689)
26.06
Expired during the year 
 (267,736)
 24.76 
(222,594)
22.99
Outstanding at the end of the year 
 1,210,203 
 23.29 
1,213,411
23.79
Exercisable at the year-end
 85,757 
 24.52 
74,973
25.42
Outstanding options to purchase ordinary shares of 76.80 pence between 2025 and 2030 are exercisable at prices between £20.51 and £31.62 per share (2023/24: between 2024 
and 2029 at prices between £20.51 and £31.62). The weighted average share price at the date of exercise for options exercised during the year was £31.17 (2023/24: £34.48).
The weighted average contractual life of the share options outstanding as at 27 February 2025 is between two and three years.
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
210
Whitbread PLC Annual Report and Accounts 2024/25
31. Share-based payment plans continued
Employee Sharesave scheme continued
The following tables list the inputs to the model used for years ended 27 February 2025 and 29 February 2024:
27 February 2025
Grant date 
Exercise price
£
Price at 
grant date
£
Expected
term
Years 
Expected
dividend yield
%
Expected 
volatility
%
Risk-free 
rate
%
 Vesting
conditions
Weighted 
average
fair value 
£ per share
Deferred equity awards
30.04.2024
 — 
 31.67 
2.15
2.00
N/A
N/A
Service3
30.36
Deferred equity awards
30.01.2025
—
 28.72 
2.27
2.00
N/A
N/A
Service3
27.44
Restricted Share Plan
30.04.2024
 — 
 31.67 
3.00
2.00
N/A
N/A
Non-market1,2,3,4
29.83
Restricted Share Plan
30.01.2025
 —
 28.72 
2.27
2.00
N/A
N/A
Non-market1,2,3,4
27.44
R&R awards 
30.04.2024
 —
 31.67 
1.19
2.00
N/A
N/A
Service3
30.92
R&R awards 
30.01.2025
 —
 28.72 
0.44
2.00
N/A
N/A
Service3
28.47
SAYE – three years
16.12.2024
23.33
29.42
3.21
2.00
38.8
 4.20 
Service3
10.68
SAYE – five years
16.12.2024
23.33
29.42
5.21
2.00
38.8
 4.20 
Service3
12.14
29 February 2024
Grant date 
Exercise price
£
Price at 
grant date
£
Expected
term
years 
Expected
dividend yield
%
Expected 
volatility
%
Risk-free 
rate
%
 Vesting
conditions
Weighted 
average
fair value 
£ per share
Deferred equity awards
25.04.2023
 — 
32.59 
3.00 
2.00 
N/A
N/A
Service3
30.70
Deferred equity awards
11.01.2024
—
36.32
2.29
2.00
N/A
N/A
Service3
34.69
Restricted Share Plan
25.04.2023
 — 
32.59 
3.00 
2.00
N/A
N/A
Non-market1,2,3,4
30.70
Restricted Share Plan
11.01.2024
 — 
36.32 
2.29 
2.00
N/A
N/A
Non-market1,2,3,4
34.69
R&R awards 
11.01.2024
 — 
 36.32
1.65 
2.00
N/A
N/A
Service3
35.97
SAYE – three years
12.12.2023
27.11
33.69
3.22
2.00
38.8
4.25
Service3
12.08
SAYE – five years
12.12.2023
27.11
33.69
5.22
2.00
38.8
3.95
Service3
13.63
1	 Return on capital employed.	
2	 Other performance conditions.
3	 Employment service.
4	 Lease-adjusted net debt.
The fair value of share options granted is estimated as at the date of grant using a stochastic model, taking into account the terms and conditions upon which the options were granted.
Expected volatility reflects the assumption that historical volatility is indicative of future trends, which may not necessarily be the actual outcome. The risk-free rate is the rate of interest 
obtainable from government securities over the expected life of the equity incentive. The expected dividend yield is calculated on the basis of publicly available information at the time of 
the grant date which, in most cases, is the historical dividend yield. No other features relating to the granting of options were incorporated into the measurement of fair value.
S
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FINANCIAL STATEMENTS

211
Whitbread PLC Annual Report and Accounts 2024/25
31. Share-based payment plans continued
Employee share ownership trust (ESOT)
The Company funds an ESOT to enable it to acquire and hold shares for the share-based 
payment plans noted above. The ESOT held 0.8m shares at 27 February 2025 (2023/24: 
0.9m). All dividends on the shares in the ESOT are waived by the Trustee.
Total charged to the consolidated income statement for all schemes
 
2024/25
£m
2023/24
£m
Deferred equity 
 3.5 
3.5
R&R Scheme
 2.1 
2.1
Restricted Share Plan
 5.7 
5.6
Employee Sharesave scheme 
 5.5 
4.6
Equity settled
 16.8 
15.8
32. Retirement benefits
Defined contribution schemes
The Group operates a contracted-in defined contribution scheme under the Whitbread 
Group Pension Fund. Contributions by both employees and Group companies are held 
in externally invested, trustee-administered funds.
The Group contributes a specified percentage of earnings for members of the above 
defined contribution scheme, and thereafter has no further obligations in relation to the 
scheme. The total cost charged to the consolidated income statement in relation to the 
defined contribution scheme in the year was £16.4m (2023/24: £14.7m). At the year-end, 
the Group owed outstanding contributions of £3.1m (2023/24: £2.8m) in respect of the 
defined contribution scheme.
Defined benefit scheme
The defined benefit (final salary) section of the principal Group pension scheme, the 
Whitbread Group Pension Fund, was closed to new members on 31 December 2001 and to 
future accrual on 31 December 2009. The Whitbread Group Pension Fund is set up under 
UK trust law, registered with His Majesty’s Revenue and Customs and regulated by the 
Pensions Regulator. The Whitbread Group Pension Fund is governed by a corporate trustee 
which operates the scheme in accordance with the requirements of UK pensions legislation.
The surplus recognised in the consolidated balance sheet in respect of the defined benefit 
pension scheme is the fair value of the plan assets less the present value of the defined 
benefit obligation at the end of the reporting period. The IAS 19 pension cost relating to the 
defined benefit section of the Whitbread Group Pension Fund is assessed in accordance 
with actuarial advice from, and calculations provided by, Lane Clark & Peacock, using the 
projected unit credit method. The present value of the defined benefit obligation is determined 
by discounting the estimated future cash outflows using interest rates of high quality corporate 
bonds that have terms to maturity approximating to the terms of the related pension 
obligation. Actuarial gains and losses arising from experience adjustments and changes in 
actuarial assumptions are charged or credited to equity in other comprehensive income in 
the period in which they arise. As the scheme is closed to future accrual, there is no future 
service cost.
The surplus has been recognised as, under the governing documentation of the Whitbread 
Group Pension Fund, the Group has an unconditional right to receive a refund, assuming 
the gradual settlement of the scheme liabilities over time until all members and their 
dependants have either died or left the scheme, in accordance with the provisions of 
IFRIC 14 IAS 19 – The Limit on a Defined Benefit Asset, Minimum Funding Requirements 
and their Interaction.
With the pensioner buy-in policy purchased in June 2022, the defined benefit scheme 
has now insured around 50% of pensioners, under which the benefits payable to defined 
benefit members covered under the policy became fully insured, thus reducing the Group’s 
exposure to changes in longevity, interest rates, inflation and other relevant factors.
The weighted average duration of the defined benefit plan obligation at the end of the 
reporting period is 12 years (2023/24: 13 years).
The Group continues to monitor the Virgin Media Ltd vs NTL Pension Trustees court case, 
despite the Court of Appeal recently upholding the earlier decision of the High Court 
against Virgin Media, based on the work performed by the Group to date, it remains 
appropriate that no adjustment is made to the Group’s financial statements, and we will 
continue to keep this matter under review. 
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
212
Whitbread PLC Annual Report and Accounts 2024/25
32. Retirement benefits continued
Funding
Expected contributions to be made in the next reporting period total £6.7m (2023/24: £17.7m). 
In 2024/25, contributions were £17.1m with £5.1m from the employer, £11.8m from Moorgate 
Scottish Limited Partnership (SLP) and £0.2m of benefits settled by the Group in relation 
to an unfunded scheme (2023/24: £17.7m, with £5.1m from the employer, £11.4m from 
Moorgate SLP and £0.2m of benefits settled by the Group in relation to an unfunded scheme). 
In addition, Whitbread paid £0.8m (2023/24: £0.8m) of investment manager expenses.
A scheme specific actuarial valuation for the purpose of determining the level of cash 
contributions to be paid into the Whitbread Group Pension Fund was undertaken as at 
31 March 2023 by Towers Watson Ltd using the projected unit credit method. The valuation 
showed a surplus of assets relative to technical provisions of £34.0m (31 March 2020: 
surplus of £55.0m). As a result, no deficit reduction contributions are due.
A scheme specific actuarial valuation of the scheme as at 31 March 2025 is currently being 
carried out.
The Trustee holds as security £531.5m of Whitbread’s freehold property and this is expected 
to remain at this level until no further obligations are due under the Scottish Partnership 
arrangements. Following that, which is expected to be the case during the 2025/26 
financial year, the security held by the Trustee will be the lower of: £500.0m; and 120% 
of the buy-out deficit and will remain in place until there is no longer a buy-out deficit.
Investment in Moorgate SLP
Up until February 2025, the pension scheme received a share of the partnership profits 
from its investment in Moorgate SLP, which was established by the Group in the year ended 
4 March 2010 (the share in profits was accounted for by the Group as pension contributions 
at the time of payment). The partnership interests in Moorgate SLP are held by the Group, 
the general partner and by the pension scheme. 
Moorgate SLP holds an investment in a further partnership, Farringdon Scottish Partnership 
(SP), established in the same year. Property assets were transferred from other Group 
companies to Farringdon SP and are leased back to Whitbread Group PLC and Premier Inn 
Hotels Limited. The Group retains control over these properties, including the flexibility to 
substitute alternative properties. However, the Trustee has first charge over the property 
portfolio and certain other assets with an aggregate value of £228.0m which is included 
in the charge of £531.5m above. The Group retains control over both partnerships and, 
as such, they are fully consolidated in these consolidated financial statements.
The Pension Scheme is a partner in Moorgate SLP and, as such, was entitled to an annual 
share of the profits of the partnership up until February 2025. The underlying agreement 
will most likely terminate during the next financial year. At the end of this agreement, the 
partnership capital allocated to the Pension Scheme partner will, depending on the funding 
position of the Pension Scheme at that time, be transferred in cash to the Pension Scheme 
up to a value of £150.0m. The Group does not currently expect to need to pay out a material 
value under this clause as the funding position as at this year end is in a technical funding 
surplus, noting this is subject to change up to the point of the partnership agreement being 
terminated after this financial year.
Under IAS 19, the investment held by the pension scheme in Moorgate SLP, a consolidated 
entity, does not represent a plan asset for the purposes of the consolidated financial statements.
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FINANCIAL STATEMENTS

213
Whitbread PLC Annual Report and Accounts 2024/25
32. Retirement benefits continued
Risks
Through its defined benefit scheme, the Group is exposed to a number of risks in relation to the IAS 19 surplus, the most significant of which are detailed below:
Risk
Description
Principal impact on assets and obligation reconciliations
Market volatility
The value of the defined benefit obligation is linked to AA-rated corporate bonds whilst the 
scheme invests some of its assets in other asset classes (including those denominated in foreign 
currencies). These assets include private equities, secure income assets, gilts, swaps and cash. This 
exposes the Group to risks including those relating to interest rates, equity markets, foreign 
exchange and climate change. As a result, any change in market conditions which impacts the 
value of the scheme’s assets or the interest rate on AA-rated corporate bonds will lead to volatility 
in the Group’s net pension surplus on the balance sheet, pension expense in the income statement 
and remeasurement of movements in other comprehensive income. There is the potential for 
heightened market volatility through a number of different sources, including the economic impact 
of geopolitical events (e.g. regional conflicts or the potential for trade wars), and the policy 
response of central banks to changing economic conditions (e.g. growth and inflation) which could 
have consequential implications on interest rates, in addition to wider economic impacts. There are 
also longer-term macroeconomic risks, such as the possible risk of recession and constraints on 
market liquidity, which could all adversely affect the scheme’s assets. 	
•	 Return on plan assets
•	 Actuarial movements in financial assumptions
Inflationary risk
Due to the link between the scheme obligation and inflation, an increase in the expected future 
rate of inflation will lead to higher scheme liabilities, although this is mitigated by the scheme 
holding inflation-linked assets which aim to match the increase in liabilities. 
•	 Actuarial movements in financial assumptions
Accounting 
assumptions
The defined benefit obligation is calculated by projecting the future cash flows of the scheme for 
many years into the future. Consequently, the assumptions used can have a significant impact on 
the balance sheet position and income statement charge. In practice, future scheme experience 
may not be in line with the assumptions adopted. For example, an increase in the life expectancy 
of members would increase scheme liabilities.
•	 Discount rate: interest income on scheme assets and cost 
on liabilities
•	 Mortality: actuarial movements in demographic assumptions
•	 Actuarial movements in financial assumptions
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
214
Whitbread PLC Annual Report and Accounts 2024/25
32. Retirement benefits continued
The principal assumptions used by the independent qualified actuaries in updating the most 
recent valuation carried out as at 31 March 2023 of the UK scheme to 27 February 2025 for 
IAS 19 Employee Benefits purposes (2023/24: 31 March 2020 to 29 February 2024) were:
At
27 February
 2025
%
At
29 February
 2024
%
Pre-April 2006 rate of increase in pensions in payment
3.00
3.10
Post-April 2006 rate of increase in pensions in payment
2.10
2.10
Pension increases in deferment
3.00
3.10
Discount rate 
5.50
5.00
Inflation assumption 
3.20
3.20
Life expectancy assumptions
Retiring at the balance sheet date at age 65 – male
19.7 years
19.5 years
Retiring at the balance sheet date at age 65 – female
22.4 years
22.1 years
Retiring at the balance sheet date in 20 years at age 65 – male
20.7 years
20.4 years
Retiring at the balance sheet date in 20 years at age 65 – female
23.5 years
23.3 years
The life expectancies shown above are based on standard mortality tables which allow for 
future mortality improvements. The mortality improvement assumption has been updated 
to use the CMI 2023 model. The CMI 2023 model parameters include some weighting for 
2023 mortality experience.	
The amounts recognised in the consolidated income statement in respect of the defined 
benefit scheme are as follows:
 
2024/25
£m
2023/24
£m
Net interest on net defined benefit surplus
 (8.3)
(16.2)
Administrative expense
 5.1 
5.0
Total income recognised in the consolidated income statement 
(gross of deferred tax)
 (3.2)
(11.2)
The amounts taken to the consolidated statement of comprehensive income are as follows:
2024/25
£m
2023/24
£m
Actuarial (gains)/losses
 (59.8)
4.6
Return on plan assets lower than discount rate
 111.5 
183.6
Remeasurement effects recognised in other comprehensive 
income
 51.7 
188.2
The amounts recognised in the consolidated balance sheet are as follows:
 
2025
£m
2024
£m
Present value of defined benefit obligation
 (1,641.2)
(1,719.6)
Fair value of scheme assets 
 1,775.8 
1,884.8
Surplus recognised in the consolidated balance sheet 
 134.6 
165.2
Changes in the present value of the defined benefit obligation are as follows:
 
2024/25
£m
2023/24
£m
Opening defined benefit obligation 
 1,719.6 
 1,723.0 
Interest cost 
 83.7 
83.7
Remeasurement due to:
 Changes in financial assumptions
 (95.4)
(17.5)
 Changes in demographic assumptions
 26.9 
(17.9)
 Experience adjustments
 8.7 
40.0
Benefits paid 
 (102.1)
(91.5)
Unfunded pension scheme benefits settled by the Group1
 (0.2)
(0.2)
Closing defined benefit obligation 
 1,641.2 
1,719.6
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FINANCIAL STATEMENTS

215
Whitbread PLC Annual Report and Accounts 2024/25
32. Retirement benefits continued
Changes in the fair value of the scheme assets are as follows:
2024/25
£m
2023/24
£m
Opening fair value of scheme assets 
 1,884.8 
 2,047.7 
Interest income on scheme assets
 92.0 
99.9
Return on plan assets lower than discount rate2
 (111.5)
(183.6)
Contributions from employer1
 5.1 
5.1
Additional contributions from Moorgate SLP1
 11.8 
11.4
Investment manager expenses paid by the employer1
 0.8 
0.8
Benefits paid 
 (102.1)
(91.5)
Administrative expenses 
 (5.1)
(5.0)
Closing fair value of scheme assets 
 1,775.8 
1,884.8
The major categories of plan assets are as follows:
2025
2024
Quoted and 
pooled
£m
Unquoted
£m
Total
£m
Quoted and 
pooled
£m
Unquoted
£m
Total
£m
Bonds
 38.3 
 1.2 
 39.5 
 — 
1.3
1.3
Private markets
—
 273.5 
 273.5 
 — 
356.4
356.4
Liability-driven investments (LDI)3 
 981.5 
—
 981.5 
1,022.9
 — 
1,022.9
Cash and other4
 20.0 
4.1
 24.1 
24.2
6.1
30.3
Buy-in insurance
— 
 457.2 
 457.2 
 — 
473.9
473.9
 1,039.8 
 736.0 
 1,775.8 
1,047.1
837.7
1,884.8
1	 The total of these items equals the cash paid by the Group as per the consolidated cash flow statement. ‘Contributions from employer’ include contributions to cover administration expenses.
2	 Includes cost of managing fund assets.
3	 Liability-driven investments include UK fixed and index-linked gilts, repurchase agreements and reverse repurchase agreements, interest rate and inflation (RPI) swaps, gilt futures and cash.
4	 Other primarily relates to assets held in respect of cash and net current assets.
S
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FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
216
Whitbread PLC Annual Report and Accounts 2024/25
32. Retirement benefits continued
The assumptions in relation to discount rate, mortality and inflation have a significant effect 
on the measurement of scheme liabilities. The following table shows the sensitivity of the 
valuation to changes in these assumptions:
(Increase)/decrease in
 net defined benefit surplus
(Increase)/decrease in gross 
defined benefit liability
2025
£m
2024
£m
2025
£m
2024
£m
Discount rate
1.00% increase to discount rate
 (131.0)
 (150.0)
 165.0 
 188.0 
1.00% decrease to discount rate
 159.0 
 187.0 
 (199.0)
 (231.0)
Inflation
0.25% increase to inflation rate
 23.0 
 32.0
 (29.0)
 (38.0)
0.25% decrease to inflation rate
 (23.0)
 (31.0) 
 29.0 
 37.0 
Life expectancy
Additional one-year increase to life 
expectancy
 38.0 
 42.0 
 (60.0)
 (64.4)
The above sensitivity analyses are based on a change in an assumption whilst holding all 
other assumptions constant. In practice, this is unlikely to occur and changes in some of 
the assumptions may be correlated. Where the discount rate is changed this will have an 
impact on the valuation of scheme assets in the opposing direction. 
When calculating the sensitivity of the defined benefit obligation to significant actuarial 
assumptions, the same method (projected unit credit method) has been applied as 
when calculating the pension surplus recognised within the consolidated balance sheet. 
The methods and types of assumptions did not change.
As the Trustees of the Fund have a strategy in place to hedge the Fund’s liabilities against 
movements in interest rates and inflation, it is likely that movements in assets and liabilities 
will offset.
33. Related party disclosure
The Group consists of a parent company, Whitbread PLC, incorporated in the UK, and a 
number of subsidiaries and joint ventures held directly and indirectly by Whitbread PLC, 
which operate and are incorporated around the world. Note 9 to the Company’s separate 
financial statements lists details of the interests in subsidiaries and related undertakings.
The Group holds 6% as a general partnership interest in Moorgate Scottish Limited 
Partnership (SLP) with Whitbread Pension Trustees holding the balance as a limited 
partner. Moorgate SLP holds a 67.8% investment in a further partnership, Farringdon 
Scottish Partnership (SP), which was established by the Group to hold property assets. 
The remaining 32.2% interest in Farringdon SP is owned by the Group. The partnerships 
were set up in 2009/10 as part of a transaction with Whitbread Pension Trustees and the 
Group retains control over both partnerships and, as such, they are fully consolidated in 
these consolidated financial statements. Further details can be found in Note 32.
Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other 
subsidiaries are held directly and indirectly by Whitbread Group PLC.
Related party transactions
2024/25
Joint
 ventures
£m
2023/24
Joint 
ventures
£m
Sales to a related party
 1.1 
— 
Purchases from a related party
 — 
0.1
Amounts owed by a related party
—
— 
Amounts owed to a related party
— 
— 
Other transactions with joint ventures
The sales to a related party majority relates to the £1.1m Franchise Fee charged by 
Whitbread to one of its Joint Ventures.
For details of the Group’s investments in and loans to joint ventures, see Note 16; those 
details are excluded from the table above.
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FINANCIAL STATEMENTS

217
Whitbread PLC Annual Report and Accounts 2024/25
33. Related party disclosure continued
Key management personnel
The key management personnel of the Group are defined as the members of the 
Whitbread PLC Executive Committee. Compensation of key management personnel 
(including directors) is set out below. 
2024/25
£m 
2023/24
£m 
Short-term employee benefits 
 7.5 
8.0
Post-employment benefits 
 — 
— 
Share-based payments 
 6.0 
6.3
 13.5
14.3
Terms and conditions of transactions with related parties
Sales to, and purchases from, related parties are made at normal market prices. Outstanding 
balances at year-end are unsecured and settlement occurs in cash. There have been no 
guarantees provided, or received, for any related party receivables. No adjustment for 
expected credit loss relating to amounts owed by related parties has been made (2023/24: £nil). 
An assessment is undertaken, each financial year, through examining the financial position 
of the related parties and the market in which the related parties operate.
Transactions with other related parties	
Details of transactions with directors are detailed in Note 7.
34. Events after the balance sheet date
Share buy-back
The Board of directors approved a share buy-back on 30 April 2025 for £250.0m and is in 
the process of appointing the relevant brokers to undertake the programme in accordance 
with that approval.
35. Asset acquisitions
During this and the previous year, the Group has purchased a number of properties; the 
legal form of the transactions varies between acquisition of the property or acquisition of 
the company holding title of the property, as well as noting that a number of properties are 
purchased in a state that means they do not meet the definition of a business on acquisition. 
For the remaining properties which do meet the definition of being a business on acquisition, 
these transactions have been accounted for as asset acquisitions under IFRS 3 Business 
Combinations as the fair value of the assets is concentrated in a single group of similar 
assets in each deal analysed. The transactions form part of the Group’s strategic priorities 
over both international growth and continued UK market share gains.
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218
COMPANY BALANCE SHEET
Company number: 04120344
At 27 February 2025
Notes
27 February 
2025
£m
29 February 
2024
£m
Non-current assets 
Investment in subsidiaries 
3
 2,489.6 
 2,472.8 
Other receivables
4
 273.9 
 598.1 
Total non-current assets 
 
 2,763.5 
 3,070.9 
Current assets
 
Other receivables
4
 250.0 
 350.0 
Total assets
 
 3,013.5 
 3,420.9 
Current liabilities
Other payables
5
 (9.7)
 (12.4)
Other financial liabilities
— 
 (12.3)
Total liabilities
 
 (9.7)
 (24.7)
Net assets
 
 3,003.8 
 3,396.2 
Equity
Share capital 
6
 145.2 
 151.8 
Share premium
7
 1,038.7 
 1,031.8 
Capital redemption reserve
7
 70.3 
 63.5 
Retained earnings
7
 2,279.6 
 2,687.2 
Treasury reserve
7
 (530.0)
 (538.1)
Total equity
 
 3,003.8 
 3,396.2 
The profit and loss account of the parent company is omitted from the Company’s accounts by virtue of the exemption granted by section 408 of the Companies Act 2006. The profit 
generated in the year for ordinary shareholders, and included in the financial statements of the parent company, amounted to £13.8m (2023/24: £517.5m).
Dominic Paul
Chief Executive
30 April 2025
Hemant Patel
Chief Financial Officer
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Whitbread PLC Annual Report and Accounts 2024/25
COMPANY STATEMENT OF CHANGES IN EQUITY	
Year ended 27 February 2025	
 
Share
 capital
(Note 6)
£m
Share 
premium
(Note 7)
£m
Capital 
redemption 
reserve
(Note 7)
£m
Retained 
earnings
(Note 7)
£m
Treasury
 reserve
(Note 7)
£m
Total
£m
At 2 March 2023
 164.9 
 1,026.6 
 50.2 
 2,928.4 
 (544.5)
 3,625.6 
Profit for the year
 — 
 — 
 — 
 517.5 
 — 
 517.5 
Total comprehensive income
 — 
 — 
 — 
 517.5 
 — 
 517.5 
Ordinary shares issued on exercise of employee share options
 0.2 
 5.2 
 — 
 — 
 — 
 5.4 
Loss on ESOT shares issued
 — 
 — 
 — 
 (6.4)
 6.4 
 — 
Accrued share-based payments
 — 
 — 
 — 
 15.8 
 — 
 15.8 
Dividends paid
 — 
 — 
 — 
 (164.7)
 — 
 (164.7)
Share buy-back, commitment and cancellation
 (13.3)
 — 
 13.3 
 (603.4)
 — 
 (603.4)
At 29 February 2024
 151.8 
 1,031.8 
 63.5 
 2,687.2 
 (538.1)
 3,396.2 
Profit for the year
 — 
 — 
 — 
 13.8 
 — 
 13.8 
Total comprehensive income
 — 
 — 
 — 
 13.8 
 — 
 13.8 
Ordinary shares issued on exercise of employee share options
 0.1 
 7.0 
 — 
 — 
 — 
 7.1 
Loss on ESOT shares issued
 — 
 — 
 — 
 (8.1)
 8.1 
 — 
Accrued share-based payments
 — 
 — 
 — 
 16.8 
 — 
 16.8 
Dividends paid
 — 
 — 
 — 
 (178.1)
 — 
 (178.1)
Share buy-back, commitment and cancellation
 (6.8)
 — 
 6.8 
 (252.0)
 — 
 (252.0)
Conversion of preference share capital
 0.1 
 (0.1)
 — 
 — 
 — 
 — 
At 27 February 2025
 145.2 
 1,038.7 
 70.3 
 2,279.6 
 (530.0)
 3,003.8 
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Whitbread PLC Annual Report and Accounts 2024/25
220
NOTES TO THE COMPANY FINANCIAL STATEMENTS
Year ended 27 February 2025
1. Basis of accounting
The financial statements of Whitbread PLC for the year ended 27 February 2025 were 
authorised for issue by the Board of directors on 30 April 2025. The financial year represents 
the 52 weeks to 27 February 2025 (prior financial year: 52 weeks to 29 February 2024).
The financial statements are prepared under the historical cost convention and in accordance 
with applicable UK Accounting Standards. The Company meets the definition of a qualifying 
entity under FRS 100 Application of Financial Reporting Requirements as issued by the 
Financial Reporting Council (FRC). Accordingly, in the year ended 3 March 2016, the Company 
underwent transition from reporting under UK GAAP to FRS 101 Reduced Disclosure 
Framework. The financial statements are therefore prepared in accordance with FRS 101.
As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions 
available under that standard in relation to share-based payments, non-current assets held 
for sale, financial instruments, capital management, presentation of comparative information 
in respect of certain assets, presentation of a cash flow statement, standards not yet effective, 
impairment of non-current assets and related party transactions.
Where required, equivalent disclosures are given in the consolidated financial statements of 
the Group.
Going concern
The directors have concluded that it is appropriate for the financial statements to be 
prepared on the going concern basis (see Note 2 to the consolidated financial statements).
2. Summary of significant accounting policies
Investments
Investments held as non-current assets are stated at cost less provision for any impairment. 
The carrying values of investments are reviewed for impairment when events or changes in 
circumstances indicate that the carrying amounts may not be recoverable.
Critical accounting judgements and key sources of estimation uncertainty
In the opinion of the directors, there are no critical accounting judgements or key sources 
of estimation uncertainty in relation to the parent company financial statements.
3. Investment in subsidiary undertakings
Investments at cost
2025
 £m 
2024
£m 
Opening investments 
 2,472.8 
 2,457.0 
Contributions to subsidiaries in respect of share-based payments
 16.8 
 15.8 
Closing investments 
 2,489.6 
 2,472.8 
Significant trading subsidiary undertakings
Principal activity
Country of 
incorporation
Country of 
principal 
operations
% of equity 
and votes 
held 
Whitbread Group PLC 
Hotels and restaurants
England 
England 
100.0
Premier Inn Hotels Limited 
Hotels 
England 
England 
100.0
Whitbread Group PLC, in which the Company has an investment, holds 6% as a general 
partnership interest in Moorgate Scottish Limited Partnership (SLP) with Whitbread Pension 
Trustees holding the balance as a limited partner. Moorgate SLP holds a 67.8% investment in a 
further partnership, Farringdon Scottish Partnership (SP), which was established by the Group 
to hold property assets. The remaining 32.2% interest in Farringdon SP is owned by Whitbread 
Group PLC. The partnerships were set up in 2009/10 as part of a transaction with Whitbread 
Pension Trustees. Further details can be found in Note 32 of the Whitbread PLC consolidated 
financial statements.
Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other 
subsidiaries are held directly or indirectly by Whitbread Group PLC or its subsidiaries. 
A full list of subsidiaries and related undertakings is provided in Note 9.
4. Other receivables
 
2025
£m 
2024
£m 
Amounts due from subsidiary undertakings
 523.9 
948.1
 523.9 
948.1
Analysed as:
Current
 250.0 
350.0
Non-current
 273.9 
598.1
 523.9
948.1
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Whitbread PLC Annual Report and Accounts 2024/25
5. Other payables
2025
£m 
2024
£m 
Unclaimed dividends
 5.1 
6.7
Corporation tax payable 
 4.6 
5.7
 9.7 
12.4
6. Share capital
Ordinary share capital
Allotted, called up and fully paid ordinary shares of 76.80 pence each 
(2023/24: 76.80 pence each) 
 
million 
£m
At 2 March 2023
 214.6 
 164.9 
Issued on exercise of employee share options
0.2
0.2
Share buy-back, commitment and cancellation
(17.3)
(13.3)
At 29 February 2024
197.5
151.8
Issued on exercise of employee share options
 0.1 
 0.1 
Conversion of preference share capital
 0.1 
 0.1 
Share buy-back, commitment and cancellation
 (8.9)
 (6.8)
At 27 February 2025
 188.8 
 145.2 
Employee share options
During the year, options over 0.1m (2023/24: 0.2m) ordinary shares, fully paid, were 
exercised by employees under the terms of various share option schemes. The Company 
received proceeds of £3.3m (2023/24: £5.4m) on exercise of these options.
Share forfeiture
The Group has implemented a share forfeiture programme following the completion 
of a tracing and notification exercise to any shareholders who have not had contact with 
the Company over the past 12 years, in accordance with the provisions set out in the 
Company’s Articles of Association. Under the share forfeiture programme the shares and 
dividends associated with shares of untraced members have been forfeited. During the 
financial year, the Group received £3.8m proceeds from the sale of untraced shares 
reflected in share premium and recorded a £2.1m write-back of unclaimed dividends 
reflected as a reduction in dividends paid in the year.
Share buy-back, commitment and cancellation
The Company purchased and cancelled 8.9m shares with a nominal value of £6.8m under 
the share buy-back programmes running through this financial year. Consideration of 
£264.3m, including associated fees and stamp duty of £2.0m, was paid during the year. 
The final payment to shareholders in relation to the share buy-back programme, which 
was announced in October 2024, was made on 12 November 2024.
Preference share capital
Allotted, called up and fully paid shares of 1 penny each (2023/24: 1 penny each)
B shares
 C shares
million
£m 
million
£m 
At 2 March 2023 and 29 February 2024
 2.0 
 — 
 1.9 
 — 
Converted in year
 (2.0)
 — 
 (1.9)
 — 
At 27 February 2025
 — 
 — 
 — 
 — 
During the year, the Company converted its existing B shares and C shares into ordinary 
shares in accordance with the relevant conversion provisions under the articles of 
association. As part of the conversion mechanism, short-term deferred shares of 1/153 
pence each, with an aggregate nominal value of £0.1m (equal to less than 0.01% of the 
Company’s called-up share capital), were created and promptly indirectly transferred 
back to the Company in order to finalise the conversion process. The deferred shares 
were transferred to the Company by way of gift and accordingly the Company did not 
pay any consideration in respect of such transfer.
As part of the conversion process, a final preference dividend was paid to B shareholders 
and C shareholders in the year, as shown within Note 11.
7. Reserves
Share premium	
The share premium reserve is the premium paid on the Company’s 76.80 pence ordinary shares.
Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Company’s B and C 
preference shares and the nominal value of cancelled ordinary shares.
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NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
7. Reserves continued
Retained earnings
Retained earnings are the net earnings not paid out as dividends, but retained to be reinvested.
Treasury reserve
This reserve relates to shares held by an independently managed employee share ownership 
trust (ESOT) and treasury shares held by Whitbread PLC. The shares held by the ESOT were 
purchased in order to satisfy outstanding employee share options and potential awards 
under the Long Term Incentive Plan (LTIP) and other incentive schemes.
The movement in treasury reserves during the year is set out in the table below:
 
Treasury shares held by 
Whitbread PLC
ESOT shares held
million 
£m
million 
£m
At 2 March 2023
 12.5 
 514.5 
 1.2 
 30.0 
Exercised during the year 
 — 
 — 
 (0.3)
 (6.4)
At 29 February 2024
 12.5 
 514.5 
 0.9 
 23.6 
Exercised during the year 
 — 
 — 
 (0.3)
 (8.1)
Purchase of ESOT shares
 — 
 (5.1)
 0.2 
 5.1 
At 27 February 2025
 12.5 
 509.4 
 0.8 
 20.6 
Distributable reserves
As at 27 February 2025, Whitbread PLC had distributable reserves of £1,516.3m 
(2023/24: £1,932.6m).
8. Contingent liabilities
Whitbread PLC is a member of the Whitbread Group PLC VAT group. All members of this 
group are jointly and severally liable for the VAT liability. At the balance sheet date that 
VAT Group’s liability amounted to £42.1m (2023/24: £42.7m).
9. Related parties
Details of related undertakings are shown below:
Active related undertakings
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% class of
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
AIRE HIEX Stuttgart 
Verwaltungs GmbH
Germany
Ordinary EUR 
50,000
—
100.0
100.0
Brickwoods Limited
England1
Ordinary £0.25
—
100.0
100.0
Duttons Brewery Limited England1
Ordinary £1.00
—
100.0
100.0
Elm Hotel Holdings 
Limited
England1
Ordinary £0.10
—
100.0
100.0
Farringdon Scottish 
Partnership
Scotland2
N/A
N/A
N/A
N/A
Leeds City Hotels Limited
England1
Ordinary 
£100.00
—
100.0
100.0
London Hotel Holdings 
Limited
England1
Ordinary 
£100.00
—
100.0
100.0
London Hotel Holdings 2 
Limited
England1
Ordinary 
£100.00
—
100.0
100.0
Manchester Hotel 
Holdings Limited
England1
Ordinary 
£10.00
—
100.0
100.0
Milton (SC) 2 Limited
Scotland2
Ordinary £1.00
—
100.0
100.0
Milton (SC) Limited
Scotland2
Ordinary £1.00
—
100.0
100.0
Milton 1 Limited
England1
Ordinary £1.00
—
100.0
100.0
Moorgate Scottish 
Limited Partnership
Scotland2
N/A
N/A
N/A
N/A
Newbury Park Hotels 
Limited
England1
Ordinary 
£100.00
—
100.0
100.0
PI Hotels and 
Restaurants Ireland 
Limited
Ireland3
Ordinary EUR 1
—
100.0
100.0
Premier Inn (Bath Street) 
Limited
Jersey5
Ordinary £1.00
—
100.0
100.0
Premier Inn (Guernsey) 
Limited
Guernsey16 Ordinary £1.00
—
100.0
100.0
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Whitbread PLC Annual Report and Accounts 2024/25
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% class of
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Premier Inn (Isle of Man) 
Limited
Isle of 
Man4
Ordinary £1.00
—
100.0
100.0
Premier Inn (Jersey) 
Limited
Jersey5
Ordinary £1.00
—
100.0
100.0
Premier Inn (UK) Limited England1
Ordinary £1.00
—
100.0
100.0
Premier Inn AT Holding 
GmbH
Austria18
Ordinary EUR 
35,000
—
100.0
100.0
Premier Inn AT 
Hotelbetriebsgesellschaft 
GmbH
Austria18
Ordinary EUR 
35,000
—
100.0
100.0
Premier Inn AT 
Immobilienbesitz GmbH
Austria18
Ordinary EUR 
35,000
—
100.0
100.0
Premier Inn Dortmund 
Königswall GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Essen City 
Hauptbahnhof GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Flensburg City 
GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Frankfurt 
City Ostbahnhof GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Frankfurt 
Eschborn GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Glasgow 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Hamburg 
Nordanalstrasse GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Holding 
GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
9. Related parties continued
Active related undertakings continued
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% class of
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Premier Inn Hotel GmbH
Germany8
There are no 
classes of 
shares. The 
total nominal 
share capital 
amounts to 
EUR 300,000 
and is divided 
into two 
shares, one in 
the nominal 
amount of EUR 
275,000 and 
one in the 
nominal 
amount of EUR 
25,000
—
100.0
100.0
Premier Inn Hotels Limited England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Hotels LLC
United 
Arab 
Emirates6
Ordinary AED 
1,000
—
49.0
49.0
Premier Inn Hotels Qatar
Qatar7
Ordinary QAR 
100.00
—
24.0
24.0
Premier Inn Immo 
19 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
20 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
21 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
22 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
23 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
24 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Immo 
25 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
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NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% class of
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Premier Inn International 
Development Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Manchester 
Airport Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Manchester 
Trafford Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Mannheim 
Quadrate T1 GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn München 
Frankfurter Ring GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn Ochre Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Rostock City 
Hafen GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn 
Verwaltungsgesellschaft 
Süd GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Premier Inn 
Westminster Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Travel Inn 
India Limited
England1
Ordinary £1.00
—
100.0
100.0
PT. Whitbread Indonesia
Indonesia10 Ordinary USD 
1.00
—
100.0
100.0
PTI Middle East Limited
United 
Arab 
Emirates11
Ordinary AED 
1,000
—
100.0
100.0
Quay House Admirals 
Way Land Limited
England1
Ordinary £1.00
—
100.0
100.0
Silk Street Hotels Limited
England1
Deferred £1.00
—
100.0
99.1
Ordinary USD 
0.01
100.0
100.0
St Andrews Homes Limited England1
Ordinary £1.00
—
100.0
100.0
9. Related parties continued
Active related undertakings continued
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% class of
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Swift Hotels Limited
England1
Ordinary £1.00
—
100.0
0.1
Preference 
£5.00
100.0
99.9
T.F. Ashe & 
Nephew Limited
England1
Deferred £1.00
—
100.0
0.1
Ordinary £0.01
100.0
100.0
UNA 312. Equity 
Management GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
UNA 352. Equity 
Management GmbH
Germany8
Ordinary EUR 
25,000
—
100.0
100.0
Wembley Park Holdings 
Limited
England1
Ordinary£1.00
—
100.0
100.0
Whitbread Asia Pacific 
Private Limited
Singapore12 Ordinary SGD 
1.00
—
100.0
100.0
Whitbread East 
Pennines Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Group PLC
England1
Ordinary £0.23
100.0
—
50.0
A ordinary 
£0.25
100.0
—
50.0
Whitbread Hotel 
Company Limited
England1
Ordinary £0.10
—
100.0
100.0
Whitbread International 
Sourcing Business Services 
(Shanghai) Co., Ltd
China9
Ordinary RMB 
1.00
—
100.0
100.0
Whitbread Properties 
Limited
England1
5% non-
cumulative 
preference 
£0.50
—
100.0
24.9
7% non-
cumulative
preference 
£0.25
100.0
24.9
Ordinary £0.175
100.0
58.7
Whitbread West 
Pennines Limited
England1
Ordinary £1.00
—
100.0
24.9
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225
Whitbread PLC Annual Report and Accounts 2024/25
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the
 parent
company
% class of
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
WHRI Development 
DMCC
United 
Arab 
Emirates13
Ordinary AED 
1,000
—
100.0
24.9
WHRI Holding 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Dormant related undertakings
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Advisebegin Limited
England1
Ordinary £1.00
—
100.0
100.0
Alastair Campbell & 
Company Limited
Scotland15
Ordinary £1.00
—
100.0
100.0
Archibald Campbell 
Hope & King Limited
Scotland15
Ordinary £1.00
—
100.0
100.0
Autumn Days Limited
England1
Ordinary £1.00
—
100.0
100.0
Belgrave Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Belstead Brook Manor 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Brewers Fayre Limited
England1
Ordinary £1.00
—
100.0
100.0
Britannia Inns Limited
England1
Ordinary £1.00
—
100.0
100.0
Broughton Park 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Carpenters of 
Widnes Limited
England1
Ordinary £1.00
—
100.0
100.0
Deferred 
ordinary £1.00
—
100.0
100.0
Cherwell Inns Limited
England1
A ordinary 
non-voting 
£1.00
—
100.0
66.7
Ordinary £1.00
—
100.0
33.3
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Chiswell Overseas Limited England1
Ordinary £1.00
—
100.0
100.0
Chiswell Properties Limited England1
Ordinary £1.00
—
100.0
100.0
Churchgate Manor 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Country Club 
Hotels Limited
England1
Ordinary £1.00
—
100.0
100.0
Cromwell Hotel 
(Stevenage)
England1
Ordinary £1.00
—
100.0
100.0
Cymric Hotel 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Danesk Limited
Scotland14
Ordinary £1.00
—
100.0
100.0
David Williams 
(Builth) Limited
England1
Ordinary £1.00
—
100.0
100.0
Dealend Limited
England1
Ordinary £1.00
—
100.0
100.0
Delamont Freres Limited
England1
Ordinary £1.00
—
100.0
100.0
Delaunay Freres Limited
England1
Ordinary £1.00
—
100.0
100.0
Dome Restaurants Limited England1
Ordinary £1.00
—
100.0
100.0
Dragon Inns and 
Restaurants Limited
England1
Ordinary £1.00
—
100.0
100.0
Dukes Head 1988 Limited
England1
B ordinary 
£1.00
—
100.0
100.0
W ordinary 
£1.00
—
100.0
100.0
E. Lacon & Co., Limited
England1
Ordinary £1.00
—
100.0
100.0
E.B. Holdings Limited
England1
Ordinary £1.00
—
100.0
100.0
Evan Evans Bevan Limited
England1
Ordinary £1.00
—
100.0
100.0
Finite Hotel 
Systems Limited
England1
A ordinary 
£1.00
—
100.0
50.0
B ordinary 
£1.00
—
100.0
50.0
Fleet Wines & 
Spirits Limited
England1
Ordinary £1.00
—
100.0
100.0
9. Related parties continued
Active related undertakings continued
S
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FINANCIAL STATEMENTS

226
Whitbread PLC Annual Report and Accounts 2024/25
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
9. Related parties continued
Dormant related undertakings continued
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Forest of Arden Golf and 
Country Club Limited
England1
Ordinary £1.00
—
100.0
100.0
Gable Care Limited
England1
Ordinary £1.00
—
100.0
100.0
Goodhews (Castle)
England1
A ordinary 
£1.00
—
100.0
51.0
Ordinary £1.00
—
100.0
49.0
Goodhews (Holdings) 
Limited
England1
A ordinary 
£1.00
—
100.0
42.2
B ordinary 
£1.00
—
100.0
42.2
C ordinary 
£1.00
—
100.0
15.6
Goodhews (Inns)
England1
Ordinary £1.00
—
100.0
100.0
Goodhews (Restaurants)
England1
Ordinary £1.00
—
100.0
100.0
Goodhews B. & S. Limited England1
Ordinary £1.00
—
100.0
100.0
Goodhews Enterprises
England1
Ordinary £1.00
—
100.0
100.0
Goodhews Limited
England1
Ordinary £1.00
—
100.0
100.0
Gough Brothers Limited
England1
Deferred 
ordinary £0.20
—
100.0
97.6
Ordinary £1.00
—
100.0
2.4
Grosvenor Leisure Limited England1
Ordinary £1.00
—
100.0
100.0
Hammock Limited
England1
Ordinary £1.00
—
100.0
100.0
Hart & Co. (Boats) Limited
England1
1% non-
cumulative 
preference 
£1.00
—
100.0
99.0
Ordinary £1.00
—
100.0
1.0
1% non-
cumulative 
preference 
£0.01
—
100.0
—
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Harveys Leisure 
Promotions Limited
England1
A ordinary 
£1.00
—
100.0
100.0
B ordinary 
£1.00
—
100.0
100.0
Hunter & Oliver Limited
England1
Ordinary £1.00
—
100.0
100.0
J. Burton 
(Warwick) Limited
England1
Ordinary £1.00
—
100.0
100.0
J. J. Norman and 
Ellery Limited
England1
Ordinary £1.00
—
100.0
100.0
James Bell and 
Company Limited
England1
Deferred 
ordinary £0.25
—
100.0
96.2
Ordinary 0.01
—
100.0
3.8
Jestbread Limited
England1
Ordinary £1.00
—
100.0
100.0
Kingsmills Hotel 
Company Limited
Scotland17
Ordinary £1.00
—
100.0
100.0
Lambtons Ale Limited
England1
Ordinary £1.00
—
100.0
100.0
Latewise Limited
England1
Ordinary £1.00
—
53.4
53.4
Lawnpark Limited
England1
Ordinary £1.00
—
100.0
100.0
Leisure and Retail 
Resources Limited
England1
Ordinary £1.00
—
99.6
99.6
Lloyds Avenue 
Catering Limited
England1
3% non-
cumulative 
preference 
£1.00
—
100.0
50.0
Ordinary £1.00
—
100.0
50.0
London International 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Lorimer & Clark, Limited
Scotland15
Ordinary £1.00
—
100.0
100.0
Mackeson & 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Mackies Wine 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Maredrove Limited
England1
Ordinary £1.00
—
100.0
100.0
S
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FINANCIAL STATEMENTS

227
Whitbread PLC Annual Report and Accounts 2024/25
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Marine Hotel 
Porthcawl Limited
England1
Ordinary £1.00
—
100.0
100.0
Marlow Catering Limited
England1
Ordinary £1.00
—
100.0
100.0
Meon Valley Golf and 
Country Club Limited
England1
Ordinary £1.00
—
100.0
100.0
Milton 2 Limited
England1
Ordinary £1.00
—
100.0
100.0
Morans of Bristol Limited England1
Ordinary £1.00
—
100.0
100.0
Morris’s Wine 
Stores Limited
England1
Ordinary £1.00
—
100.0
5.4
5.6% non-
cumulative 
preference 
£1.00
—
100.0
New Clapton Stadium 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Norseman Lager Limited
England1
Ordinary £1.00
—
100.0
100.0
Pacific Caledonian 
Properties Limited
Scotland14
Ordinary £1.00
—
100.0
100.0
Percheron Properties 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Peter Dominic Limited
England1
Ordinary £1.00
—
100.0
100.0
PI Hotels York Limited
England1
Ordinary £1.00
—
100.0
100.0
Piquant Caterers Limited
England1
Ordinary £1.00
—
100.0
100.0
Pizzaland Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Limited
England1
Ordinary £1.00
—
100.0
100.0
Premier Inn Troon Limited
England1
Ordinary £1.00
—
100.0
100.0
Priory Leisure Limited
England1
Ordinary £1.00
—
100.0
100.0
R.C. Gough and Co. Limited England1
Ordinary £1.00
—
100.0
100.0
Raybain (Northern) 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Raybain (Wine Bars) 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Respotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Rhymney Breweries 
Limited
England1
Ordinary £1.00
—
100.0
100.0
S & S Property Limited
England1
Ordinary £1.00
—
100.0
100.0
S.H. Ward & 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Salford Automatics Limited England1
Ordinary £1.00
—
100.0
100.0
Scorechance 1 Limited
England1
Ordinary £1.00
—
100.0
100.0
Scorechance 12 Limited
England1
Ordinary £1.00
—
100.0
100.0
Scorechance 17 Limited
England1
Ordinary £1.00
—
100.0
100.0
Scorechance 25 Limited
England1
Ordinary £1.00
—
100.0
100.0
Scorechance 8 Limited
England1
Ordinary £1.00
—
100.0
100.0
Sheffield Automatics 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Shewell Limited
England1
Ordinary £1.00
—
100.0
100.0
Silk Street Hotel 
Liverpool Limited
England1
Ordinary £1.00
—
100.0
100.0
Small & Co. 
(Engineering) Limited
England1
Ordinary £1.00
—
100.0
100.0
Small & Co. Limited
England1
7% cumulative 
preference 
£1.00
—
100.0
0.7
Ordinary £1.00
—
100.0
99.3
Spring Soft Drinks Limited
England1
Ordinary £1.00
—
100.0
100.0
Sprowston Manor 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
Square October 1 Limited
England1
Ordinary £1.00
—
100.0
100.0
Square October 2 Limited
England1
Ordinary £1.00
—
100.0
100.0
Square October 3 Limited
England1
Ordinary £1.00
—
100.0
100.0
9. Related parties continued
Dormant related undertakings continued
S
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G
FINANCIAL STATEMENTS

228
Whitbread PLC Annual Report and Accounts 2024/25
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
St Andrews Homes 
(1995) Limited
England1
Ordinary £1.00
—
100.0
100.0
St Martins Care Homes 
Investments Limited
England1
Ordinary £1.00
—
100.0
100.0
Stoneshell Limited
England1
Ordinary £1.00
—
100.0
100.0
Stripe Travel Inn Limited
England1
Ordinary £1.00
—
100.0
100.0
Strong and Co. of 
Romsey Limited
England1
Ordinary £1.00
—
100.0
100.0
Summerfields Care Limited England1
Ordinary £1.00
—
100.0
100.0
Sun Taverns Limited
England1
Ordinary £1.00
—
100.0
100.0
Sweetings (Chop 
House) Limited
England1
Ordinary £1.00
—
100.0
100.0
Swift (Lurchrise) Limited
England1
Ordinary £1.00
—
100.0
100.0
Swift Hotels (1995) Limited England
Ordinary £1.00
—
100.0
100.0
Swift Hotels 
(Management) Limited
England1
Ordinary £1.00
—
100.0
100.0
Swift Inns and 
Restaurants Limited
England1
Ordinary £1.00
—
100.0
100.0
Swift Profit Sharing 
Scheme Trustees Limited
England1
Ordinary £1.00
—
100.0
100.0
Swift Quest Limited
England1
Ordinary £1.00
—
100.0
100.0
Swingbridge Hotel Limited England1
Ordinary £1.00
—
100.0
100.0
Tewkesbury Park Golf 
and Country Club Limited
England1
Ordinary £1.00
—
100.0
100.0
The Barcave Group Limited England1
7% cumulative 
preference 
£1.00
—
100.0
90.9
Ordinary £1.00
—
100.0
9.1
The Dominic Group Limited England1
Ordinary £1.00
—
100.0
100.0
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
The Four Seasons Hotel 
Investments Limited
England1
8% cumulative 
preference A 
£1.00
—
100.0
33.0
8% cumulative 
preference B 
£1.00
—
100.0
28.1
Ordinary £1.00
—
100.0
30.2
Preferred 
ordinary £1.00
—
100.0
8.8
The Four Seasons 
Hotel Investments 
Management Limited
England1
Ordinary £1.00
—
100.0
100.0
The Four Seasons 
Hotel Limited
England1
Ordinary £1.00
—
100.0
100.0
The Oyster Spa 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
The Portsmouth and 
Brighton United
Breweries, Limited
England1
Ordinary 
£0.25
—
100.0
100.0
Thomas Wethered 
& Sons Limited
England1
Ordinary £1.00
—
100.0
100.0
Threlfalls (Liverpool & 
Birkenhead) Limited
England1
Ordinary £1.00
—
100.0
100.0
Threlfalls (Salford) Limited
England1
Ordinary £1.00
—
100.0
100.0
Trentrise Limited
England1
Ordinary £1.00
—
100.0
100.0
Uncle Sam’s Limited
England1
Ordinary £1.00
—
100.0
100.0
Virlat Limited
England1
Ordinary £1.00
—
100.0
100.0
W. M. Darley, Limited
England1
Ordinary £1.00
—
100.0
49.8
Preference 
£1.00
—
100.0
49.8
Preferred 
ordinary £0.01
—
100.0
0.4
W. R. Wines Limited
England1
Deferred £1.00
—
100.0
99.0
Ordinary £0.01
—
100.0
1.0
9. Related parties continued
Dormant related undertakings continued
S
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G
FINANCIAL STATEMENTS

229
Whitbread PLC Annual Report and Accounts 2024/25
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
West Country 
Breweries Limited
England1
Ordinary £1.00
—
100.0
100.0
Wentworth Guarantee 
Company Limited
England1
N/A
N/A
N/A
N/A
Wheeler Gate Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread (Condor) 
Holdings Limited
England1
Ordinary 
£0.0001
—
100.0
100.0
Whitbread (G.C.) Limited England1
Ordinary £1.00
—
100.0
100.0
Whitbread Company 
Two Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread 
Developments Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Devon Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Directors 
1 Limited
England1
Ordinary 
£0.05
—
100.0
100.0
Whitbread Directors 
2 Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread 
Dunstable Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Enterprise 
Centre Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Finance PLC
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Fremlins Limited England1
Ordinary £1.00
—
100.0
100.0
Whitbread Golf and 
Country Club Limited
England1
5% non-
cumulative 
preference 
£1.00
—
100.0
45.0
A ordinary 
£1.00
—
100.0
55.0
Whitbread Golf 
Club Limited
England1
Ordinary £1.00
—
100.0
100.0
9. Related parties continued
Dormant related undertakings continued
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Whitbread Guarantee 
Company Two Limited
England1
N/A
N/A
N/A
N/A
Whitbread Healthcare 
Trustees Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Hotel 
(Bournemouth) Limited
England1
Ordinary 
£0.05
—
100.0
100.0
Whitbread Hotels 
(Management) Limited
England1
Deferred £1.00
—
100.0
100.0
USD 0.01
—
100.0
—
Whitbread International 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread International 
Trading Limited
England1
Ordinary 
£0.25
—
100.0
100.0
Whitbread Investment 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Investment 
Company Securities 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread London Limited England1
Ordinary £1.00
—
100.0
100.0
Whitbread Nominees 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Pension 
Trustee Directors 
Company Limited
England1
N/A
N/A
N/A
N/A
Whitbread Pension 
Trustees
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Pub and 
Bars Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Pub 
Partnership Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Pub 
Restaurants 
Business Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Quest 
Trustee Limited
England1
Ordinary £1.00
—
100.0
100.0
S
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FINANCIAL STATEMENTS

230
Whitbread PLC Annual Report and Accounts 2024/25
NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUED
Year ended 27 February 2025
9. Related parties continued
Dormant related undertakings continued
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Whitbread Restaurants 
(Australia) Limited
England1
Ordinary £1.00
—
100.0
—
Ordinary £0.56
—
100.0
100.0
Whitbread Restaurants 
Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Scotland 
Limited
Scotland14
Ordinary £1.00
—
100.0
100.0
Whitbread Secretaries 
Limited
England1
Ordinary 
£0.05
—
100.0
50.0
4% preference 
£0.05
—
100.0
50.0
Whitbread Share 
Ownership 
Trustees Limited
England1
N/A
N/A
N/A
N/A
Whitbread Spa 
Company Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Sunderland 
(1995) Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Sunderland 
2 Limited
England1
Ordinary £1.00
—
100.0
57.0
5.6% non-
cumulative
preference 
£1.00
—
100.0
43.0
Whitbread Sunderland 
Limited
England1
Ordinary 
£5.00
—
100.0
50.0
Preference 
£5.00
—
100.0
50.0
Whitbread Trafalgar 
Properties Limited
England1
A ordinary 
£1.00
—
100.0
50.0
B ordinary 
£1.00
—
100.0
50.0
Whitbread UK Limited
England1
Ordinary £1.00
—
100.0
100.0
Whitbread Wales Limited
England1
Ordinary £1.00
—
100.0
100.0
Company name
Country of
incorporation
Class of shares 
held
% of class of
shares held 
by the 
the parent
company
% of class
shares held by
the Group (if
different from
the parent
company)
% of nominal
value (where
applicable)
Whitbread Wessex Limited England1
Ordinary £1.00
—
100.0
100.0
White Cross Films Limited England1
Ordinary £1.00
—
100.0
100.0
Wiggin Tree Limited
England1
Ordinary £1.00
—
100.0
100.0
Willhouse Limited
England1
Deferred £1.00
—
100.0
50.0
Q ordinary 
£1.00
—
100.0
25.0
W ordinary 
£1.00
—
100.0
25.0
William Overy Crane 
Hire Limited
England1
Ordinary £1.00
—
100.0
100.0
The registered office of the above companies is as follows:
1	 Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable, Bedfordshire LU5 5XE.
2	 4th Floor, Saltire Court, 20 Castle Terrace, Edinburgh EH1 2EN, Scotland.
3	 Ground Floor, Two Dockland Central, Guild St, North Dock, Dublin D01 K2C5, Ireland.
4	 2nd Floor, St Mary’s Court, 20 Hill Street, Douglas IM1 1EU, Isle of Man.
5	 4th Floor, St Paul’s Gate, 22-24 New Street, St Helier JE1 4TR, Jersey.
6	 Ground Floor, Premier Inn Dubai Investment Park, P.O. Box 35118, Dubai, United Arab Emirates.
7	 3rd Floor, Tornado Towers, PO Box 34040, Doha, Qatar.
8	 Europa-Allee 22, 60327 Frankfurt am Main, Germany.
9	 Room 742, 968 West Beijing Road, Jing’an District, Shanghai, China.
10 Gandaria 8 Office Tower, 19th Floor Unit A1, Jalan Sultan Iskandarmuda, Kebayoran Lama, 12240, Indonesia.
11	 TMF Services B.V., Nassima Tower, Office 1401, Sheikh Zayed Road, PO Box 213975, Dubai, 
United Arab Emirates.
12 c/o EY Corporate Advisers Pte Ltd, One Raffles Quay, North Tower, 48583, Singapore.
13 Almas 6C, Almas Tower, Jumeirah Lake Towers, Dubai, United Arab Emirates.
14 4th Floor, 115 George Street, Edinburgh EH2 4JN, Scotland.
15 The Royal Scot Hotel, 111 Glasgow Road, Edinburgh EH12 8NF, Scotland.
16 11 New St, Guernsey GY1 3EG, Guernsey.
17 Swallow Royal Scot Hotel, Glasgow Road, Edinburgh EN12 8NF, Scotland.
18 Hegelgasse 13, 1010 Wien, Austria.
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GLOSSARY
Basic earnings per share (basic EPS)
Profit attributable to the parent shareholders divided by the basic weighted average 
number of ordinary shares in issue during the year after deducting treasury shares and 
shares held by an independently managed share ownership trust (ESOT).
Cash rent
The total of interest paid on lease liabilities, payment of principal of lease liabilities 
and variable lease payments, adjusted to reflect one year’s rent.
Committed pipeline
Sites where the Group has a legal interest in a property (that may be subject to planning/ 
other conditions) with the intention of opening a hotel in the future.
Direct bookings/distribution
Based on stayed bookings in the financial year made direct to the Premier Inn website, 
Premier Inn app, Premier Inn customer contact centre or hotel front desks.
Food and beverage (F&B) sales
Food and beverage revenue from all Whitbread owned restaurants and integrated 
hotel restaurants.
GOSH Charity
Great Ormond Street Hospital Children’s Charity.
IFRS
International Financial Reporting Standards.
Lease debt
Eight times Cash Rent.
Occupancy
Number of hotel bedrooms occupied by guests expressed as a percentage of the number 
of bedrooms available in the period.
Operating profit
Profit before net finance costs and tax.
OTAs
Online travel agents.
Rent expense
Rental costs recognised in the income statement prior to the adoption of IFRS 16.
Team retention
The number of permanent new starters that we retain for the first 90 days/three months.
Trading site
A joint hotel and restaurant or a standalone hotel.
WINcard
Whitbread In Numbers – balanced scorecard to measure progress against key 
performance targets.
YourSay
Whitbread’s annual employee opinion survey to provide insight into the views of employees.
OTHER INFORMATION
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ALTERNATIVE PERFORMANCE MEASURES
We use a range of measures to monitor the financial performance of the Group. These measures include both statutory measures in accordance with IFRS and alternative performance 
measures (APMs) which are consistent with the way that the business performance is measured internally.
APMs are not defined by IFRS and therefore may not be directly comparable with similarly titled measures reported by other companies. APMs should be considered in addition to, 
and are not intended to be a substitute for, or superior to, IFRS measures.
In order to maintain alignment with Whitbread’s Credit Rating agency’s leverage calculation methodology, the Glossary definition of Lease Debt has been revised. The change in definition 
and calculation of this amount has an impact upon the APMs titled lease-adjusted net debt/cash and lease-adjusted net debt to adjusted EBITDAR for leverage, as such the figures 
presented below have been restated for 2023/24.
APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
REVENUE MEASURES
 
 
 
Accommodation sales
Revenue
Excludes non-room revenue such 
as food and beverage
Premier Inn accommodation revenue excluding non-room income such as food and 
beverage. The growth in accommodation sales on a year-on-year basis is a good 
indicator of the performance of the business.
Reconciliation: Note 3
Average room rate (ARR)
No direct equivalent
Refer to definition
Accommodation sales divided by the number of rooms occupied by guests. The 
directors consider this to be a useful measure as this is a commonly used industry 
metric which facilitates comparison between companies.
RECONCILIATION
2024/25
2023/24
UK accommodation sales (£m)
 2,010.1 
2,007.7
Number of rooms occupied by guests (’000)
 25,279 
25,173
UK AVERAGE ROOM RATE (£)
 79.52 
79.76
Germany accommodation sales (£m)
 197.6 
162.7
Number of rooms occupied by guests (’000)
 2,631 
2,263
GERMANY AVERAGE ROOM RATE (£)
 75.08 
71.88
UK like-for-like accommodation 
sales growth
Movement in 
accommodation sales 
per the segment 
information
(Note 3)
Accommodation sales from 
non-like-for-like
Year-over-year change in accommodation revenue for outlets open for at least one 
year with no significant changes in room numbers. The directors consider this to be 
a useful measure as it is a commonly used performance metric and provides an 
indication of underlying revenue trends.
RECONCILIATION
2024/25
2023/24
UK like-for-like accommodation sales growth
(2.0%)
9.9%
Impact of extensions >5% of rooms
0.0%
0.1%
Contribution from net new hotels
2.1%
1.9%
UK ACCOMMODATION SALES GROWTH
0.1%
11.9%
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APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
REVENUE MEASURES CONTINUED 
 
 
Revenue per available room 
(RevPAR)
No direct equivalent
Refer to definition
Revenue per available room is also known as ‘yield’. This hotel measure is achieved by 
dividing accommodation sales by the number of rooms available. The directors 
consider this to be a useful measure as it is a commonly used performance measure in 
the hotel industry.
RECONCILIATION
2024/25
2023/24
UK accommodation sales (£m)
 2,010.1 
2,007.7
Available rooms (’000)
 31,206 
30,624
UK REVPAR (£)
 64.42 
65.56
Germany accommodation sales (£m)
 197.6 
162.7
Available rooms (’000)
 3,882 
3,660
GERMANY REVPAR (£)
 50.90 
44.44
INCOME STATEMENT MEASURES 
 
 
Adjusted1 operating profit/loss
Profit/loss before tax
Adjusting items (Note 6), finance 
income/costs (Note 8)
Profit/loss before tax, finance costs/income and adjusting items.
Reconciliation: Consolidated income statement
Adjusted1 tax
Tax charge/credit
Adjusting items (Note 6)
Tax charge/credit before adjusting items.
Reconciliation: Consolidated income statement
Adjusted1 profit/loss before tax
Profit/loss before tax
Adjusting items (Note 6)
Profit/loss before tax and adjusting items.
Reconciliation: Consolidated income statement
Adjusted1 basic EPS
Basic EPS
Adjusting items (Note 6)
Adjusted profit attributable to the parent shareholders divided by the basic weighted 
average number of ordinary shares in issue during the year after deducting treasury 
shares and shares held by an independently managed share ownership trust (ESOT).
Reconciliation: Note 10
Profit/PBT margin
No direct equivalent
Refer to definition
Segmental adjusted profit before tax divided by segmental adjusted revenue, to 
demonstrate profitability margins of the segmental operations.
Reconciliation: Strategic Report
OTHER INFORMATION
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APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
BALANCE SHEET MEASURES
Net cash/debt
Total liabilities from 
financing activities
Excludes lease liabilities, other 
financial liabilities and derivatives 
held to hedge financing activities
Cash and cash equivalents after deducting total borrowings. The directors consider 
this to be a useful measure of the financing position of the Group. 
Reconciliation: Note 21
Adjusted1 net cash/debt
Total liabilities from 
financing activities
Excludes lease liabilities, other 
financial liabilities and derivatives 
held to hedge financing activities, 
adjusted for cash assumed by 
ratings agencies to not be 
readily available
Net cash/debt adjusted for cash, assumed by ratings agencies to not be readily 
available, and excluding unamortised debt-related fees. The measure has been 
amended in the year to exclude unamortised debt-related fees. The directors consider 
this to be a useful measure as it is aligned with the method used by ratings agencies 
to assess the financing position of the Group. 
RECONCILIATION
2024/25
£m
2023/24 
 £m
Net debt
 483.4 
298.2
Less: unamortised debt costs
 7.6 
5.1
Restricted cash adjustment
 10.0 
10.0
ADJUSTED NET DEBT
 501.0 
313.3
Unamortised debt costs of £7.6m (including arrangement fees of £5.0m) are included within the carrying value of borrowings.
Lease-adjusted net debt/cash
Cash and cash 
equivalents less total 
liabilities from 
financing activities
Excludes lease liabilities and 
derivatives held to hedge 
financing activities. Includes an 
adjustment for cash assumed 
by ratings agencies to not be 
readily available
In line with methodology used by credit rating agencies, lease-adjusted net debt includes 
lease debt, which is calculated as 8x cash rent as defined in the Glossary. The directors 
consider this to be a useful measure as it forms the basis of the Group’s leverage targets.
RECONCILIATION
2024/25
£m
2023/24 
 £m
Adjusted net debt
 501.0 
313.3
Lease debt
 2,580.8 
2,444.0
LEASE-ADJUSTED NET DEBT
 3,081.8 
2,757.3
Net debt/cash and 
lease liabilities
Cash and cash 
equivalents less total 
liabilities from financing 
activities
Refer to definition
Net debt/cash plus lease liabilities. The directors consider this to be a useful measure 
of the financing position of the Group.
RECONCILIATION
2024/25
£m
2023/24 
 £m
Net debt
 483.4 
298.2
Lease liabilities
 4,233.8 
4,098.4
NET DEBT AND LEASE LIABILITIES
 4,717.2 
4,396.6
ALTERNATIVE PERFORMANCE MEASURES CONTINUED
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APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
CASH FLOW MEASURES
Lease-adjusted net debt to 
adjusted EBITDAR for leverage
No direct equivalent
Refer to definition
This measure is a ratio of lease-adjusted net debt compared against the Group’s 
adjusted EBITDAR. The directors use this to monitor the leverage position of the 
Group. This measure may not be directly comparable with similarly titled measures 
utilised by credit rating agencies; however, on a normalised basis these measures 
would be expected to move proportionally in the same direction.
RECONCILIATION
2024/25
£m
2023/24 
 £m
Lease-adjusted net debt
 3,081.8 
2,757.3
Adjusted EBITDAR
 1,029.9 
1,057.1
LEASE-ADJUSTED NET DEBT TO ADJUSTED EBITDAR 
FOR LEVERAGE
 3.0x 
2.6x
Adjusted1 operating cash flow
Cash generated 
from operations
Refer to definition
Adjusted operating profit/loss adding back depreciation and amortisation and after 
IFRS 16 interest and lease repayments and working capital movement.
The directors consider this a useful measure as it is a good indicator of the cash 
generated which is used to fund future growth and shareholder returns, tax, pension 
and interest payments.
RECONCILIATION
2024/25
£m
2023/24 
 £m
Adjusted operating profit
 629.6 
674.2
Depreciation – right-of-use assets
 194.3 
183.3
Depreciation – property, plant and equipment
 177.3 
176.9
Amortisation
 30.2 
23.2
ADJUSTED EBITDA (POST-IFRS 16)
 1,031.4 
1,057.6
Interest paid on lease liabilities
 (166.7)
(154.9)
Payment of principal of lease liabilities
 (148.7)
(147.1)
Net lease incentives received/(paid)
 2.7 
(2.7)
Movement in working capital
 4.6 
34.3
ADJUSTED OPERATING CASH FLOW
 723.3 
787.2
Cash capital expenditure
(‘cash capex’)
No direct equivalent
Refer to definition
Cash flows on property, plant and equipment and investment property and investment 
in intangible assets, payments of deferred and contingent consideration, and capital 
contributions or loans to joint ventures.
OTHER INFORMATION
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APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
OTHER MEASURES
Adjusted1 EBITDA
(post-IFRS 16),
adjusted1 EBITDA
(pre-IFRS 16)
and adjusted1 EBITDAR
Operating profit
Refer to definition
Adjusted EBITDA (post-IFRS 16) is profit before tax, adjusting items, interest, 
depreciation and amortisation.
Adjusted EBITDA (pre-IFRS 16) is further adjusted to remove rent expense.
Adjusted EBITDAR is profit before tax, adjusting items, interest, depreciation, 
amortisation, variable lease payments and rental income.
The directors consider this measure to be useful as it is a commonly used industry metric 
which facilitates comparison between companies. The Group’s RCF covenants include 
measures based on adjusted EBITDA (pre-IFRS 16).
RECONCILIATION
2024/25
£m
2023/24 
 £m
Adjusted operating profit
 629.6 
674.2
Depreciation – right-of-use assets
 194.3 
183.3
Depreciation – property, plant and equipment
 177.3 
176.9
Amortisation
 30.2 
23.2
ADJUSTED EBITDA (POST-IFRS 16)
 1,031.4 
1,057.6
Variable lease payments
 4.0 
3.5
Rental income
 (5.5)
(4.0)
ADJUSTED EBITDAR
 1,029.9 
1,057.1
Rent expense, variable lease payments and rental income
 (323.4)
(293.6)
ADJUSTED EBITDA (PRE-IFRS 16)
 706.5 
763.5
ALTERNATIVE PERFORMANCE MEASURES CONTINUED
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APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
OTHER MEASURES CONTINUED
Return on capital employed 
(ROCE)
No direct equivalent
Refer to definition
Adjusted operating profit/loss (pre-IFRS 16) for the year divided by net assets at the 
balance sheet date, adding back net debt, right-of-use assets, lease liabilities, taxation 
liabilities, the pension surplus/deficit and derivative financial assets/liabilities, other 
financial liabilities and IFRS 16 working capital adjustments.
The directors consider this to be a useful measure as it expresses the underlying 
operating efficiency of the Group and is used as the basis for remuneration targets. 
RECONCILIATION
2024/25
Total
£m
 UK and 
Ireland
£m
Adjusted operating profit 
 629.6 
Depreciation – right-of-use assets
 194.3 
Rent expense
 (324.9)
ADJUSTED OPERATING PROFIT PRE-IFRS 16
 499.0 
 497.3 
Net assets
 3,334.5 
Net debt
 483.4 
Current tax liabilities
 12.2 
Deferred tax liabilities
 234.8 
Pension surplus
 (134.6)
Derivative financial assets
 (19.9)
Derivative financial liabilities
 1.4 
Lease liabilities 
 4,233.8 
Right-of-use assets 
 (3,662.7)
IAS 17 rent adjustments
 (65.0)
ADJUSTED NET ASSETS
 4,417.9 
 3,844.2 
RETURN ON CAPITAL EMPLOYED
11.3%
12.9%
OTHER INFORMATION
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APM
Closest equivalent 
IFRS measure
Adjustments to reconcile to IFRS measure
Definition and purpose
OTHER MEASURES CONTINUED
Return on capital employed 
(ROCE) continued
RECONCILIATION
2023/24
Total
£m
 UK and 
Ireland
£m
Adjusted operating profit 
 674.2 
Depreciation – right-of-use assets
 183.3 
Rent expense
 (294.1)
ADJUSTED OPERATING PROFIT PRE-IFRS 16
 563.4 
 583.8 
Net assets
 3,519.4 
Net debt
 298.2 
Current tax liabilities
 10.2 
Deferred tax liabilities
 181.1 
Pension surplus
 (165.2)
Derivative financial assets
 (3.8)
Derivative financial liabilities
 15.9 
Lease liabilities 
 4,098.4 
Right-of-use assets 
 (3,597.0)
Other financial liabilities
 12.3 
IAS 17 rent adjustments
 (65.0)
ADJUSTED NET ASSETS
 4,304.5 
 3,755.9 
RETURN ON CAPITAL EMPLOYED
13.1%
15.5%
1	 Adjusted measures of profitability represent the equivalent IFRS measures adjusted for specific items that we consider relevant for comparison of the Group’s business either from one period to another or with 
similar businesses. We report adjusted measures because we believe they provide both management and investors with useful additional information about the financial performance of the Group’s businesses.
ALTERNATIVE PERFORMANCE MEASURES CONTINUED
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Whitbread PLC Annual Report and Accounts 2024/25
SHAREHOLDER SERVICES
Useful contacts
Registrars
MUFG Corporate Markets Shareholder Services
Central Square
29 Wellington Street
Leeds LS1 4DL
The website address is 
www.mpms.mufg.com. For enquiries 
regarding your shareholding please 
telephone +44 (0)344 855 2327. 
Alternatively, you can email: 
whitbread@cm.mpms.mufg.com.
Registered office
Whitbread PLC
Whitbread Court
Houghton Hall Business Park, Porz Avenue
Dunstable
Bedfordshire LU5 5XE
General Counsel and Company Secretary
Clare Thomas
Managing your shareholdings
You can manage your shareholdings by 
visiting www.whitbread-shares.com. This is 
a secure online site where you can:
•	 sign up to receive shareholder 
information by email;
•	 buy and sell shares via the MUFG 
Corporate Markets Share Dealing Service;
•	 view your holding and get an indicative 
valuation; and
•	 change your personal details.
You will need to have your Investor Code 
to hand. This can be found on the following 
documentation:
•	 share certificate;
•	 dividend voucher; or
•	 proxy card.
Please ensure that you advise MUFG 
Corporate Markets promptly of any change 
of address.
Share dealing service1
For MUFG Corporate Markets Share 
Dealing Services you can telephone 
+44 (0)371 664 0445. Calls are charged at 
the standard geographic rate and will vary 
by provider. Calls from outside the United 
Kingdom will be charged at the applicable 
international rate. Lines are open between 
8.00am and 4.30pm, Monday to Friday 
excluding public holidays in England 
and Wales.
Private shareholders
Private shareholders are shareholders who 
hold their shares in their own name on the 
Company’s Register of Members. They have 
full voting rights and have the right to 
stipulate their communication preferences 
and bank account preferences on their 
own holding.
Nominee shareholders
Nominee shareholders are underlying 
beneficial shareholders who hold their 
shares through a nominee company. The 
name of the nominee company will appear 
on the Company’s Register of Members. 
It will depend on the terms and conditions 
of the nominee provider as to whether 
underlying shareholders receive copies 
of the annual general meeting (AGM) 
documents and any other Company 
documents that are mailed. Dividend 
options may also be restricted by the 
nominee. If underlying shareholders wish 
to receive Company mailings then they 
have the right to request to be put on 
the beneficial holders’ information rights 
register, which can be arranged via their 
nominee provider.
Corporate Sponsored Nominee
We worked with MUFG Corporate Markets to 
establish the Whitbread Corporate Sponsored 
Nominee (CSN). We did this because we 
know that a number of shareholders prefer 
not to hold their shares in certificated form, 
but still wish to receive documents and 
benefits from the Company. This has been 
raised by shareholders at previous AGMs. 
The CSN allows shareholders to hold their 
Whitbread shares via a nominee, but also 
allows Whitbread to have direct access to the 
underlying register, such that we can ensure 
that participants receive the documents 
and benefits that they request.
If you would like to hold your shares in 
the Whitbread CSN, please log on to 
www.whitbread-shares.com. If you have 
not registered before then you will need 
your Investor Code. Your Investor Code is 
located on your share certificate.
On the portal you will find further 
information in relation to the Whitbread 
CSN. The terms and conditions and various 
transfer forms that you will need to review 
and complete are located there. If you need 
any assistance with the forms or want any 
additional support, please email 
CustodyMGT@cm.mpms.mufg.com outlining 
what you would like to do and they will email 
you back with the relevant instructions.
Annual general meeting 2025
The AGM will take place at 2.30pm on 
Thursday 19 June 2025 at Whitbread Court, 
Porz Avenue, Dunstable LU5 5XE.
Dividend diary 2025/26 (subject to confirmation)
Ex-dividend date for final dividend
22 May 2025
Record date for final dividend
23 May 2025
DRIP election
13 June 2025
Payment date for final dividend
4 July 2025
Ex-dividend date for interim dividend
30 October 2025
Record date for interim dividend
31 October 2025
DRIP election
14 November 2025
Payment date for interim dividend
5 December 2025
1	 These details have been provided for information only and any action you take is at your own risk. If 
you are in any doubt about what action to take, please consult your own financial adviser. Should you 
not wish to use these services you could find a broker in your local area, or on the internet, or enquire 
about share dealing at any high street bank or building society. The availability of this service should 
not be taken as a recommendation to deal.
OTHER INFORMATION
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Analysis of ordinary shares at 27 February 2025
Shareholder analysis
Shareholding analysis
Range
Number of 
holders
% holders
Holding
% capital
100
14,552
51.71
525,773
0.28
200
4,578
16.27
665,471
0.35
500
4,672
16.60
1,498,643
0.79
1,000
2,125
7.55
1,488,780
0.79
2,000
1,000
3.55
1,375,161
0.73
5,000
488
1.73
1,516,573
0.80
10,000
157
0.56
1,055,927
0.56
50,000
269
0.96
6,076,174
3.22
100,000
89
0.32
6,488,785
3.43
500,000
144
0.51
31,139,621
16.48
1,000,000
34
0.12
24,128,766
12.77
5,000,000
26
0.09
45,440,601
24.04
10,000,000
3
0.01
20,281,636
10.73
50,000,000
4
0.01
47,265,677
25.02
TOTAL
28,141
188,947,588
Capital gains tax
For further information on:
•	 the market value of shares in the 
Company as at 31 March 1982;
•	 the reduction of capital on 10 May 2001; 
and
•	 the special dividend and share 
consolidation in May 2005,
or if you require any further information on 
capital gains tax allocations, please refer to 
the investors section of the Company’s 
website: www.whitbread.co.uk.
Dividend Reinvestment Plan
To reinvest your dividend, you will need to 
sign up for the Dividend Reinvestment Plan 
(DRIP). Terms and conditions of the DRIP 
can be found at www.whitbread-shares.com 
or can be requested from Link Group. 
For enquiries regarding the DRIP please 
telephone +44 (0)344 855 2327.
Dividend payments by BACS
We can pay your dividends directly to 
your bank or building society account using 
the Bankers’ Automated Clearing Service 
(BACS). This means that your dividend will 
be in your account on the same day we 
make the payment. Your tax voucher will be 
posted to your home address. If you would 
like to use this method please ring the 
registrars on +44 (0)344 855 2327.
As mentioned in the Chairman’s statement 
on page 8, we would like to remind you that 
cash dividend payments made by the 
Company, starting with the interim 
dividend, which was paid in December 
2024, are now only made by electronic 
means. We no longer be issue payments 
by cheque. 
If you haven’t already done so, you will 
need to register your bank account details 
to enable payment of cash dividends into 
your bank account. You can do this using 
one of the following methods: 
•	 Via the Share Portal: www.signalshares.com. 
If you have not previously registered with 
the Share Portal, you will need your Investor 
Code (a unique number that can be found on 
shareholder correspondence, such as share 
certificates or dividend tax confirmations). 
Once registered, you will be able to register 
your bank account details and obtain 
dividend confirmations via the Share Portal. 
You can also register a preference to receive 
a notification by email that your cash 
dividend has been paid into your 
bank account. 
•	 By calling MUFG Corporate Markets on 
0371 664 0300. If you are outside the United  
Kingdom please call +44 371 664 0300. 
Opening hours and call charges are as 
stated earlier in this letter. 
Shareholder FAQs
How can I find the current share price? 
You can keep up to date with the current 
share price on the Company’s website: 
www.whitbread.co.uk.
I have lost my share certificate; 
how can I get a replacement?
If you have lost your certificate please 
contact the Company’s registrars, MUFG 
Corporate Markets, on the shareholder 
helpline +44 (0)344 855 2327. They will be 
able to assist you in arranging a replacement.
Am I entitled to shareholder benefits? 
Shareholders with a holding of 64 shares or 
more are eligible to receive a shareholder 
benefits card. Those shareholders who 
have previously registered to receive 
the shareholder benefits card should 
automatically have received the card with 
the Annual Report and Accounts mailing.
Shareholders who wish to register for a card 
can do so by contacting MUFG Corporate 
Markets, whose contact details are shown 
on page 239. 
SHAREHOLDER SERVICES CONTINUED
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OTHER INFORMATION

Unsolicited mail
We are aware that some shareholders have 
had occasion to complain of the use, by 
outside organisations, of information 
obtained from Whitbread’s share register. 
Whitbread, like other companies, cannot 
by law refuse to supply such information 
provided that the organisation concerned 
pays the appropriate statutory fee. If you 
are a resident in the UK and wish to stop 
receiving unsolicited mail then you should 
register with the Mailing Preference 
Service; you can register online: 
www.mpsonline.org.uk.
Shareholder warning
Share and bond scams are often run from 
‘boiler rooms’ where fraudsters cold-call 
investors offering them worthless, 
overpriced or even non-existent shares 
or bonds. Boiler rooms use increasingly 
sophisticated tactics to approach investors, 
offering to buy or sell shares in a way that 
will bring a huge return. However, victims 
are often left out of pocket – sometimes 
losing all of their savings or even their 
family home. Even seasoned investors have 
been caught out, with the biggest individual 
loss recorded by the police being £6m.
Shareholders are advised to be wary of 
unsolicited advice, offers to buy shares 
at a discount or offers of free Company 
reports. If you receive any unsolicited 
investment advice:
•	 make sure you get the correct name 
of the person or organisation;
•	 check that it is properly authorised by the 
FCA before getting involved by visiting 
www.fca.org.uk and contact the firm 
using the details on the register;
•	 report the matter to the FCA either 
by calling 0800 111 6768 or visiting 
www.fca.org.uk/scams;
•	 if the calls persist, hang up; and
•	 REMEMBER, if it sounds too good 
to be true, it probably is!
If you deal with an unauthorised firm, you 
will not be eligible to receive payment 
under the Financial Services Compensation 
Scheme (FSCS) if things go wrong.
The FCA can be contacted by completing 
an online form at www.fca.org.uk/scams or 
you can call the FCA Consumer Helpline on 
0800 111 6768 or Action Fraud on 0300 123 
2040 (www.actionfraud.police.uk).
Details of any share dealing facilities that 
the Company endorses will be included 
in Company mailings.
More detailed information on this or similar 
activity can be found on the FCA website, 
www.fca.org.uk/consumers.
Whitbread PLC’s commitment to environmental stewardship is reflected 
in this Annual Report, which has been printed on Revive 100 Silk, which 
is 100% post-consumer recycled, FSC® certified and totally chlorine free 
(TCF) paper. Printed in the UK by Park Communications using vegetable-
based inks, with 99% of dry waste being diverted from landfill. The printer 
is a CarbonNeutral® company. Both the mill and the printer are certified to 
ISO 14001 (Environmental Management System) and ISO 9001 (Quality 
Management System).
CBP030553
OTHER INFORMATION
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Whitbread Court
Houghton Hall Business Park
Porz Avenue
Dunstable
Bedfordshire
LU5 5XE
www.whitbread.co.uk/investors