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Whitbread

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FY2018 Annual Report · Whitbread
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Annual Report and Accounts 2017/18

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 Delivering on
 our strategy...

Annual Report & Accounts 2017/18

...to bring 
customers  
brands  
they love

Our vision
We will grow brands that customers love by building a 
strong Customer Heartbeat and innovating to stay ahead.  
Our Winning Teams delight customers so they come back 
time and again which, along with our focus on Everyday 
Efficiency, drives Profitable Growth. We are passionate 
about being a Force for Good in our communities, helping 
everyone to live and work well.

In this document

Overview
01  Financial highlights
02  Business overview

Strategic report
04  Chairman’s statement
06  Chief Executive’s review
08  Business Model
10  Key performance indicators
12   Group HR Director’s review
14   Force for Good
20  Winning Teams
28  Customer Heartbeat
36  Profitable Growth
44  Group Finance Director’s review
52  Principal risks and uncertainties

Governance
56  Corporate governance
58  Board of Directors
66  Audit Committee report
70  Nomination Committee report
72  Remuneration report
88  Directors’ report

Consolidated accounts 2017/18
92  Directors’ responsibility statement
93  Independent auditor’s report
101  Consolidated financial statements
107   Notes to the consolidated  

financial statements

Company accounts 2017/18
147  Company accounts
150  Notes to the Company  
financial statements

Shareholder information
164 Shareholder services
167  Glossary

An interactive pdf of our  
Annual Report and Accounts  
is available to download online
www.whitbread.co.uk/investors

Overview

What’s inside?

Financial highlights

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See our Business  
Model
pg 8

Our 
customers

Our 
shareholders

Our  
business

Read about our 
sustainability 
programme,  
Force for Good  
pg 14

Performance measures 
A range of measures are used to 
monitor the financial performance  
of the Group. These measures include 
both statutory measures, such as total 
revenue and profit before tax, and 
alternative performance measures 
(APMs) such as underlying profit before 
tax, like for like sales and return on 
capital, which are consistent with the 
way that the business performance  
is measured internally. APMs are not 
defined within IFRS and therefore may 
not be directly comparable with  
similarly titled measures reported by 
other companies. APMs should be 
considered in addition to, and are not 
intended to be a substitute for, or 
superior to, IFRS measures.

Revenue
£3,295m 
+6.1%

2017/18

2016/17

2015/16

2014/15

Underlying profit before tax†
£591m 
+4.5%

£3,295m

2017/18

£3,106m

£2,922m

£2,608m

2016/17

2015/16

2014/15

£591m

£565m

£546m

£488m

Statutory profit before tax
£548m 
+6.4%

Underlying operating profit†
£622m
+5.0%

2017/18

2016/17

2015/16

2014/15

£548m

2017/18

£515m

£488m

£464m

2016/17

2015/16

2014/15

£622m

£592m

£569m

£504m

Group return on capital†
15.4% 
+20 bps

Dividend per share
101.15p
+5.6%

2017/18

2016/17

2015/16

2014/15

15.4%

2017/18

15.2%

15.3%

2016/17

2015/16

15.7%

2014/15

101.15p

95.80p

90.35p

82.15p

Discretionary free cash flow†
From £532m  
to £585m

Capital expenditure
From £610m  
to £555m

Statutory basic EPS

Underlying basic EPS† 

240p  
+3.6%

2017/18

2016/17

2015/16

2014/15

260p  
+5.6%

240p

2017/18

231p

2016/17

216p

205p

2015/16

2014/15

260p

246p

239p

214p

† 

 Definitions of all APMs are included in the glossary on page 167.

Whitbread Annual Report and Accounts 2017/18  01

Customer HeartbeatOverview

Business overview

How our business works

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Whitbread is the UK’s leading 
hospitality company

We have built two of the UK’s most successful hospitality brands, 
Premier Inn and Costa, through consistent operational excellence 
and providing a great customer experience.

We measure our progress 
through our balanced scorecard 
(or Whitbread In Numbers – 
WINcard) for Winning Teams, 
Profitable Growth, Customer 
Heartbeat, Force for Good and 
Everyday Efficiency. 

Force for Good

Everyday Efficiency

We serve our customers in the UK and beyond through our two businesses:

Premier Inn 
Premier Inn is the UK’s leading 
hotel business. Our unique joint site 
model means that more than half 
of our hotels are located alongside 
our own restaurant brands. 

Costa
Costa is the UK’s favourite coffee 
shop. We have a multi-channel 
strategy, with equity stores, 
franchise stores and stores 
operated by joint ventures, as 
well as a wholesale operation.

785 

UK hotels

72,466 

rooms across the UK

2,422 

coffee shops in the UK

1,399

stores in 31 international 
markets

Whitbread Annual Report and Accounts 2017/18  02

We are focused on three strategic priorities:
1 
Grow and innovate in 
our core UK businesses

2 
Focus on our strengths  
to grow internationally

3 
Build the capability  
and platform to support 
long-term growth

37   for more information

38   for more information

40   for more information

O
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We work hard to deliver great customer 
service and create real job opportunities

Our focus on delivering high standards for  
our customers through strong employee  
engagement is at the heart of our strategy.  
We create job opportunities for people from  
varied and diverse backgrounds and help  
our people to reach their potential through  
training and coaching in a supportive and  
inclusive environment.

20   for more information

We are committed to doing business 
responsibly and sustainably

Our Force for Good programme has three  
pillars: Opportunity; Community; and Responsibility. 
We are delivering tangible improvements in  
each of these areas against our existing targets, 
whilst also setting ambitious new targets.

14   for more information

Supported by a strong risk  
management and governance  
framework and a disciplined  
approach to capital management

Maintaining high standards in corporate governance  
is vital to supporting our financial performance.

By understanding and responding to risks we  
can make informed decisions that strengthen  
our capacity to build value.

Whitbread Annual Report and Accounts 2017/18  03

Chairman’s statement

Premier Inn and Costa are 
both fantastic brands, with 
market-leading positions  
in the UK and long-term 
structural opportunities  
to grow internationally. 

Adam Crozier 
Chairman

Stepping up the pace  
of progress

After a year in which Whitbread has 
celebrated its 275th anniversary I was 
delighted to be asked to Chair the Whitbread 
Board as we enter the next phase of the 
Company’s development.  

6.4%

growth in our statutory profit 
before tax to £548 million

+5.6%

growth in full-year dividend  
to 101.15p

£4.6m

donated to our chosen charities, 
Great Ormond Street Hospital 
Charity and the Costa Foundation

£100m+

savings delivered to date from 
our efficiency programme

I joined the Board in April last year and 
this has given me the opportunity to get 
a good understanding of our Company, 
the businesses we operate, our 50,000+ 
dedicated team members and the 
increasing expectations of our millions  
of loyal customers. Whitbread has  
a strong management team led by 
Alison Brittain, with a clear plan to create 
shareholder value. Over the past year, 
we have performed well financially and 
operationally, together with making 
good progress with our strategic plans. 

Premier Inn and Costa are both fantastic 
brands, with market-leading positions  
in the UK and long-term structural 
opportunities to grow internationally. 
Over the next two years, the focus of the 
Board will be to ensure both businesses 
are structured in the best manner to 
deliver on the exciting opportunities 
available to them.

Financial performance and dividend
Whitbread has continued to perform 
well despite shorter-term challenges in 
our industry. During the year Whitbread 
grew revenues by 6.1% to £3.3 billion and 
operating profit by 6.7% to £590 million. 
In addition, £877 million of operating 
cash flow was generated and, through 
disciplined management of capital, return 
on capital increased to 15.4%, whilst also 
maintaining a strong balance sheet. 

As a result of the good financial 
performance, the Board recommends a 
final dividend of 69.75 pence per share, 
making a total dividend of 101.15 pence 
per share, an increase of 5.6%. The final 

Whitbread Annual Report and Accounts 2017/18  04

Strategic reportStrategic reportThe Board
Richard Baker, my predecessor as 
Chairman, stepped down from the 
Board on 28 February 2018. Richard 
joined the Board as a non-executive 
director in September 2009, before 
becoming Chairman five years later in 
September 2014. I would like to thank 
Richard both for his fantastic service to 
Whitbread and for his support to me 
personally as I have taken on the role  
of Chairman. I wish him success and 
happiness in the future.

Also stepping down from the Board 
during the year were Stephen Williams 
on 21 June 2017, who Richard thanked 
for his contribution in his statement this 
time last year, and Sir Ian Cheshire on  
21 September 2017. Sir Ian joined the 
Whitbread Board in February 2011 and, 
during a period of more than six years, 
served both as Chairman of the 
Remuneration Committee and more 
recently as Senior Independent Director. 
I would like to thank Sir Ian for his 
service to the Company and wish him 
well for the future.

With these recent changes to the  
Board, we have plans in place to further 
strengthen the Board as we prepare for 
the demerger of Costa, with a further 
update in due course.

I am very much looking forward to my 
first year as Whitbread Chairman, as  
we look to step up the pace of progress 
against our strategic priorities and 
structure our businesses in the best  
way to ensure they can thrive and 
continue to deliver value for all of our 
stakeholders. I hope to meet some  
of you at our AGM on Wednesday  
27 June 2018.

Adam Crozier
Chairman
24 April 2018

dividend will be paid on 4 July 2018  
to shareholders on the register at the 
close of business on 25 May 2018.  
The Dividend Reinvestment Plan will 
continue to operate. Details of how to 
participate in this plan can be found on 
the Company’s website. Details of the 
Group’s dividend policy can be found in 
the Group Finance Director’s review on 
page 47.

Strategic progress
Both Premier Inn and Costa are clear 
leaders in their respective markets   
and both have significant structural 
growth opportunities in the UK and 
internationally. We have clear plans to 
capitalise on these opportunities and 
Alison and the team have achieved a 
tremendous amount over the past two 
years. We have also been working hard 
over the past two years to ensure we 
have the right skills and capabilities to 
deliver these plans, with a particular 
focus on technology, property, 
procurement and supply chain. 
Particular highlights of our strategic 
progress include:

•  the announcement of an agreed 

acquisition of 19 hotels in Germany, 
which will accelerate Premier Inn’s 
network in Germany to more than  
30 hotels by 2021;

•  the buy-out of Costa’s joint venture 

partner in South China, which provides 
Whitbread with full control of Costa’s 
Chinese operations outside of Beijing; 
and

•  delivering over £100 million of savings 
from our efficiency programme so far, 
which has helped offset the significant 
inflationary pressure experienced 
recently in our industry.

The pace of strategic delivery over the 
past year has been strong, and the plans 
in place will ensure both businesses can 
continue to create value for all of our 
stakeholders over the long term.

Update on Whitbread’s structure
The Board has conducted regular and 
rigorous reviews of its strategy and 
structure for a number of years. For 
some time, the Board has been of the 
view that at the right time Premier Inn 
and Costa should be independent 
companies. A separation will provide 
enhanced focus for each business and 
give shareholders an investment in two 
high quality businesses. We have made 
significant progress with our strategy 
over the last two years and are now 
committed to a demerger of Costa, 
which will enable long-term value to be 
optimised for our shareholders. We will 
ensure that prior to separation each 

business is sufficiently developed and 
well-positioned to take advantage  
of the structural growth opportunities  
available to them in the UK and 
internationally. Announcing our intention 
now provides clarity on our strategic 
direction to our shareholders, team 
members and other stakeholders. 

The management team have  
continued to deliver strong strategic  
and operational performance, whilst 
building momentum in growth, 
innovation, international expansion  
and development of technology and 
infrastructure. The team will now also be 
focused on ensuring the demerger of 
Costa is conducted as fast as practical 
and appropriate to optimise value for 
Whitbread’s shareholders. The Board 
fundamentally believes this is the best 
course of action to optimise value for 
shareholders over the longer term and 
will ensure both Premier Inn and Costa 
are positioned well to thrive as 
independent companies. This is 
discussed further on page 41.

Force for Good
As you will see on page 14, our wide-
reaching sustainability programme was 
re-launched during the year as Force for 
Good. Although a number of activities 
fall under the Force for Good banner, 
they are very much integrated within our 
everyday business activities, whether 
that’s apprenticeships, charitable 
fundraising, energy efficiency or cup 
recycling for example. 

In January 2018, the new Premier Inn 
Clinical Building at Great Ormond  
Street Hospital was formally opened  
by HRH the Duchess of Cambridge.  
This was made possible by the teams  
in our hotels and restaurants raising  
£7.5 million to fund the facility. We are 
now extending our partnership with 
Great Ormond Street Hospital Charity 
and are targeting to raise a further  
£10 million to build a new facility for 
children with sight and hearing 
impairments.

Another recent highlight has been  
the launch of an innovative and  
industry-leading recycling initiative in 
Costa. By 2020, Costa is committed  
to recycling at least 500 million coffee 
cups a year, representing one-fifth  
of the 2.5 billion cups consumed in  
the UK each year. This will ensure  
we recycle as many cups as we use, 
becoming ‘cup neutral’, and will be 
achieved through a broad spectrum  
of measures, including Costa paying  
for waste collectors to collect coffee  
cups and ensure they are delivered to 
appropriate recycling facilities.

Whitbread Annual Report and Accounts 2017/18  05

Strategic reportChief Executive’s review

Alison Brittain 
Chief Executive

This year we have 
accelerated momentum  
in the delivery of our  
strategic priorities, both  
in the UK and internationally. 
This progress will leave both 
businesses well-placed  
to deliver long-term 
sustainable growth.

Good progress on  
our strategic objectives
6.1%

increase in revenue to  
£3,295 million

5,720 Premier Inn rooms by 2021. In 
China, we completed the buy-out of one 
of our two joint venture partners. This 
acquisition provides Costa with full 
control of stores outside Beijing and 
allows us to increase our ambition to 
target 1,200 stores by 2022. These 
acquisitions provide solid foundations 
from which both businesses can grow 
international operations of increasing 
significance in the years ahead. 

Efficiency
In addition to growing our business at  
a good return on capital, we have also 
worked hard to generate meaningful 
savings from our efficiency programme, 
which have offset the material structural 
inflation that is impacting the hospitality 
sector. Our strong execution to date  
has delivered savings of £105 million, 
which gives us confidence that we can 
increase our target from £150 million  
to £250 million, with £100 million to  
be delivered over the next two years.  
These additional efficiencies will help  
to offset a substantial proportion of 
anticipated inflationary pressures  
in the next few years.

We are committed to the attractive 
longer-term structural opportunities for 
growth in the hotel and coffee markets, 
both in the UK and internationally.  
We are therefore continuing to invest 
throughout our businesses to ensure  
we retain brand leadership in the UK, 
build the foundations for long-term 
international growth and deliver the 
modern and efficient processes and 
technology which the businesses need  
to thrive in the future. 

Whitbread has produced another strong 
financial performance this year, with 
revenue growth of 6.1% to £3,295 million. 
Disciplined cost management has 
enabled us to grow underlying profit 
before tax by 4.5% to £591 million, with 
statutory profit before tax up 6.4% to 
£548 million. We have accelerated 
delivery momentum in all three of our 
strategic priorities during the year. 

UK growth
In the UK, we have increased revenues, 
profits, cash flow, dividends and return 
on capital, notwithstanding challenging 
market conditions. This growth has been 
underpinned by disciplined investment 
in new capacity for both Premier Inn and 
Costa and a relentless focus on improving 
the overall experience for our millions  
of customers. With ongoing growth in 
coffee consumption and our increasing 
ability to win market share from the 
independent hotel sector, we are 
confident of further growth at a good 
return on capital in the years ahead. 

International progress
Internationally, we announced two 
strategically significant transactions for 
Premier Inn in Germany and Costa in 
China. In our first acquisition in Germany, 
we have agreed to acquire 19 hotels, 
comprising 3,100 rooms. In addition to 
our organic pipeline, this will ensure we 
have at least 31 hotels, comprising  

Whitbread Annual Report and Accounts 2017/18  06

4.5%

growth in our underlying 
operating profit† before tax  
to £591 million

15.4%

return on capital,  
up 20 bps

£585m

discretionary free cash flow†,  
up from £532 million

† 

 Definitions of all APMs are included in the 
glossary on page 167.

Strategic reportStrategic reportOutlook
Given recent economic and industry 
data, we do remain cautious on the 
consumer environment, especially on 
the high street, which we expect to 
remain challenging in the near term. The 
combination of our commitment to the 
investment programme and the current 
UK consumer environment naturally 
means our near-term profit growth may 
be lower than in previous years. However, 
I am confident that this strategy will 
deliver long-term sustainable growth in 
earnings and dividends, combined with 
good return on capital for years to come.

Increased dividend
In addition to delivering our ambitious 
longer-term growth plan, we remain 
committed to disciplined allocation of 
capital, maintaining a strong balance 
sheet and generating excellent cash 
flow. As a result, the Board is increasing 
the full-year dividend in line with earnings 
growth to 101.15 pence per share.

Long-term ambition
Whitbread has achieved a significant 
amount in the past two years to improve 
capabilities and ensure a strong platform 
is in place to deliver sustainable growth 
over the medium term in the UK and 
internationally. Progress has been made 
whilst maintaining a strong balance 
sheet, growing revenue and earnings 
and maintaining a strong return  
on capital. 

In the UK, Premier Inn has a secure 
pipeline to 85,000 rooms and a clear 
opportunity to grow beyond 100,000 
rooms. Despite significant capacity 
growth, Premier Inn remains the hotel 
group with the highest value for money 
scores. Costa has made good progress 
in building a pipeline of innovation  
for new drinks, new food ranges, 
improvements in digital technology and 
investment in store standards. These 
improvements enable Costa to continue 
to be the UK’s favourite coffee shop  
and grow to 3,000 UK stores over the 
longer term.

Internationally, Premier Inn’s expansion 
into Germany has accelerated and a 
strong foundation has been established 
to enable longer-term growth and 
replicate the success of Premier Inn  
in the UK. Costa in China is now in a 
stronger position to deliver its plans 
following the buyout of its joint venture 
in South China, combined with its 
existing successful partnership with  
BHG in North China.

Investing in Whitbread’s capabilities  
to achieve these ambitious plans has 
continued, but more remains to be done. 
Supply chain development, procurement 
efficiency and technology advancements 

are now possible following the 
improvements in the team over the past 
two years. The property strategy has 
been refined, with an increase in sale 
and leaseback transactions, whilst 
remaining majority freehold in the 
Premier Inn estate. These improvements 
enable the two businesses to deliver 
long term, sustainable growth in 
earnings, combined with strong return 
on capital.

Group structure
Given the progress Whitbread is making, 
we are confident that both Premier Inn 
and Costa will soon be businesses of 
sufficient strength, scale and capability 
to enable them to thrive as independent 
companies. The Board, therefore, 
believes that it is in the best long-term 
interests of Whitbread’s many 
stakeholders to separate Premier Inn 
and Costa, via a demerger of Costa. 

We have carefully considered the 
optimal timing and concluded that  
it will be pursued as fast as practical  
and appropriate to optimise value  
for Whitbread’s shareholders and  
is expected to be completed within  
24 months. This will allow both  
Premier Inn and Costa to maintain 
momentum, complete critical and 
complex transformation and 
infrastructure objectives, and drive 
international expansion. 

The management team and I are  
excited that the strategy we are 
executing will give us the opportunity  
to create two high-quality independent 
businesses that will create long-term 
value for our stakeholders.

At the point of separation, both 
businesses will be able to take advantage 
of the structural growth opportunities 
available to them in the UK and 
internationally. Costa will become a listed 
entity in its own right and the clear 
market leader in the out-of-home coffee 
market in the UK. Costa will also be well 
positioned to build further on its strong 
international foundations with growth 
expected in China and Costa Express. 

Whitbread will remain the owner and 
operator of the UK’s most successful 
hotel business. A key priority will be 
continuing the development of Premier 
Inn by creating a business of scale in 
Germany to replicate the success we 
have in the UK.

A Force for Good
Our Force for Good programme was 
launched in July 2017 and builds on our 
success to date. It is a forward-looking 
sustainability programme with an 
ambitious vision to ‘enable everyone to 
live and work well’. Further information 

on the programme has been integrated 
throughout the strategic report and  
is introduced in more detail by  
Chris Vaughan on pages 14 to 15.

I am always very proud of, and humbled 
by, the amazing efforts of our teams to 
raise money for Whitbread’s chosen 
charities of Great Ormond Street Hospital 
Charity and the Costa Foundation, and 
this past year has been particularly special 
and memorable. During the year I had the 
pleasure of seeing first hand the impacts 
that the Costa Foundation is having in 
several coffee-growing communities. The 
Foundation is now helping to educate 
more than 30,000 children in ten countries 
and the teams on the ground are doing 
truly inspirational work to improve the 
lives of children and their families. 

Following the successful opening of the 
Premier Inn Clinical Building, we have 
committed to continue to partner with 
the charity and have set a goal of raising 
a further £10 million over the next few 
years, to support the development of  
a sight and sound hospital at Great 
Ormond Street.

Our Winning Teams
I reported last year a number of 
important changes to my executive 
team and I was pleased this year to 
complete the team with the appointment 
of Nigel Jones in the role of Group 
Transformation Director. This is a critical 
role for Whitbread as we continue to 
transform our operations and create a 
more efficient and productive business 
to support our future growth.

This has been a year of significant 
structural change and much progress has 
been made as we deliver on our strategy 
to grow and innovate in our core UK 
businesses, focus on our strengths to 
grow internationally and build the 
infrastructure and capability to support 
our future growth. Our continuing 
success is a result of, and a tribute to,  
the passion and commitment of our 
winning teams. We have over 50,000 
team members giving outstanding 
service to some 29 million customers a 
month across 2,500 sites around the UK 
and hundreds more worldwide. I would 
like to take this opportunity to personally 
thank them for the tremendous work that 
they do every day and their invaluable 
contribution to our business. 

Alison Brittain
Chief Executive 
24 April 2018

Whitbread Annual Report and Accounts 2017/18  07

Strategic reportBusiness Model

How our business operates

Whitbread is the UK’s largest operator of hotels, 
restaurants and coffee shops, with some of the  
UK’s most successful hospitality brands. 

Our assets and resources

Our brand strength and our sharp  
focus on markets where there is great 
opportunity for structural growth 
provide sustainable development 
potential for our business.

Our business operates  
in two divisions:

Premier Inn

Shaping your future and ours.
Connected and always on the pulse,
your passion for interaction will give
our guests a new kind of hotel
experience.

Costa

Financial strength
Disciplined capital management 
and good returns.

Read more on p48

Brand strength
Premier Inn is the UK’s leading 
hotel business and Costa is the 
UK’s favourite coffee shop.

Read more on p29

Winning Teams
Our 50,000+ team members make  
everyday experiences special for  
our customers.

Read more on p20

Property portfolio
Competitively advantaged access 
to the best sites and flexibility.

Read more on p40

Network strength
With 785 UK Premier Inns, 3,821  
Costa stores and 8,237 Costa  
Express machines worldwide,  
we are always close to our customers.

Read more on p37

Our business performance  
is underpinned by:

Strong risk 
management 
and governance

Whitbread Annual Report and Accounts 2017/18  08

+

Strategic reportStrategic reportOur strategy 
for delivery

Enabling us to create and share value for our stakeholders

s

ur stre n g t h
w internatio n a ll y

n o
 o
s
u
c
o
F

o
r
g
o
t

Customer 
Heartbeat

B

u

il

d

 t

h

e capability and p l a t f o r m   f

Our  
customers
No.1

Premier Inn is No.1 for value  
for money according  
to YouGov and Costa  
is the UK’s favourite 
coffee shop

G

Our  
shareholders
5.6%

increase in dividend

o

u

r

r

o

c

w

o

r

a

e

n

d

U

i

K

n

n

b

o

u

v
a
t
e

i

n

s

i

n
e
s
s
e
s

Profitable  
Growth

Our  
business
5.6%

Underlying basic  
EPS† growth

o r  g ro wth

Our  
communities
£4.6m

donated to our 
chosen charities

Our  
people
78%

employee engagement

Our values
• Genuine
• Confident
• Committed

† 

 Definitions of all APMs are included in the 
glossary on page 167.

+

Force for Good and Everyday Efficiency
We are a Force for Good in the communities in which we operate 
and we are committed to doing business responsibly and efficiently.

Read more on p14

Whitbread Annual Report and Accounts 2017/18  09

Strategic report 
 
 
 
 
 
 
 
 
Key performance indicators

Whitbread’s plan is to deliver long-term 
growth in earnings and dividends, combined 
with a strong return on capital. 

This will be achieved through disciplined 
execution of our three strategic priorities:

01 Grow and innovate in our  
core UK businesses 

02 Focus on our strengths to  
grow internationally

03 Build capability to support  
long-term growth 

Whilst we work to deliver on our 
long-term ambitions we must also 

deliver results for our shareholders in  
the short term. To do this we focus on 
retaining a strong Customer Heartbeat, 
which means supporting our Winning 
Teams as they provide an excellent 
experience for our customers.

There are a number of measures that  
we review on a regular basis, both to 
make sure we are on track to meet our 
strategic objectives, but also to check 
that we are meeting the needs of key 
stakeholders in the shorter term. 

Information on our key performance 
indicators can be found on this  
page and details of a wide range of 
other strategic measures can be seen  
on page 11.

Team engagement, like for like sales, 
Premier Inn occupancy and electricity 
consumption are still measured but, as 
they are no longer incentivised WINcard 
measures are not included as key 
performance indicators.

Brand performance
We have a robust way of 
measuring how our customers  
rate our performance in terms of 
recommendations and preference 
over other brands.

Underlying EPS†
Underlying EPS is an important 
measure of the effective delivery of 
profitable growth for our shareholders.

Operational team 
retention
Team retention is important because, 
if team members stay with us longer, 
we can provide a better service to our 
customers and reduce the cost of 
recruitment and training. This 
measures the proportion of employed 
team members retained over a three 
month period taken throughout the 
financial year.

+0.8%pt

2017/18

2016/17

88.8%

88.0%

 Premier Inn
 Restaurants
 Costa

Underlying profit  
before tax†
As with all businesses, we measure 
our financial success by the  
profits we make through growing 
our brands and operating our 
businesses efficiently. 

2017/18

2016/17

2017/18

2016/17

2017/18

2016/17

32.7

31.1

51.6% pts

46.0% pts

49.3% pts

49.6% pts

Brand expansion
Growing, both in the UK and 
overseas, is integral to our strategic 
priorities and it is important that we 
measure our progress.

2017/18

2016/17

2017/18

2016/17

2017/18

2016/17

3,816

4,565

289

255

1,436

1,585

+5.6%

2017/18

2016/17

260p

246p

Group return on capital†
Our investors want to be able to  
judge how well we are investing  
their money in comparison to other 
investments they could make. We also 
want to compare the performance  
of our businesses and assets in order 
to focus our own plans. Measuring 
returns helps us to do this.

+20 bps

+4.5%

2017/18

2016/17

£591m

£565m

 Premier Inn UK rooms opened (gross)
 Costa net stores opened 
 Costa Express net machines installed

2017/18

2016/17

15.4%

15.2%

† 

 Definitions of all APMs are included in the glossary on page 167.

Whitbread Annual Report and Accounts 2017/18 

10

Strategic reportStrategic reportIn March 2017, 
Costa’s state of the 
art new sustainable 
roastery was  
opened in Basildon, 
quadrupling Costa’s 
roasting capability 
and supporting its  
long-term growth.

01 

Grow and innovate in the  
core UK markets for  
Premier Inn and Costa

02 

03 

Focus on the strengths developed 
by Whitbread in the UK to grow 
internationally, in particular in 
Premier Inn in Germany, Costa in 
China, and Costa Express in 
multiple countries

Build and enhance the necessary 
capabilities and infrastructure to 
support long-term growth and 
efficiency

Premier Inn

Premier Inn  
(Germany)

Network
•  4,385 net rooms opened
•  4,600 rooms added to pipeline
•  over 85% rooms in latest format

Network
•  1st acquisition (19 hotels)
•  5,500 rooms in pipeline
•  3 hotels opening in 2018/19

Performance
•  79.3% occupancy
•  97% booking directly
•  4.2 avg. TripAdvisor score

Performance
•  62% occupancy
•  100% booking directly
•  4.6 avg. TripAdvisor score

Costa

Costa 
(International)

Stores
•  243 stores opened, 39 closed
•  c.40% sales with Costa Club
•  c.40% food capture rate

Stores
•  198 stores opened, 113 closed
•  joint venture buy out in  

South China

•  16 Chinese stores in latest format

Express
•  1,187 new machines
•  805 partners

Express
•  249 net new machines
•  6 countries

Winning Teams

•  89% team retention
•  3,000 apprenticeships

Property

•  14,500 rooms in pipeline
•  £56m sale and leaseback proceeds
•  152 Costa global store churn

Digital

•  over 85% Premier Inn direct  

digital booking

•  1.3m active Costa App users
•  30 Costa Express machines  

trialling loyalty

Efficiency

•  £105m cumulative savings
•  £145m committed further savings

Force for Good

•  £4.6m charitable contributions
•  almost 14m coffee cups recovered

Whitbread Annual Report and Accounts 2017/18 

11

Strategic reportGroup HR Director’s review

Our customers continue 
to report that positive 
engagement with our teams 
is critical to the quality of their 
experience with us, on every 
visit. Therefore retaining 
and offering our people the 
opportunities to grow and 
develop their careers, remains 
core to our strategy. 

Louise Smalley
Group HR Director

Delivering exceptional 
service every day

As outlined in previous years we care hugely 
about ensuring our 50,000+ team members 
remain motivated and engaged to deliver 
exceptional service every day for our guests. 

2,500+

new jobs created

800+

apprentices in learning

78%

team engagement

3,000+

apprenticeships started since 
WISE began

2017/18 has been another strong 
year for Whitbread, due to the 
daily efforts of our 50,000+  
team members. 

We have continued to invest in 
developing our team members at all 
levels. Our YourSay survey results 
demonstrate that we have maintained 
high engagement levels across our 
teams. We need to ensure local 
managers are consistently working to 
make Whitbread an even better place  
to work. We remain focused on the 
improvements to our core people 
strategies as follows:

•  engaging our Winning Teams – 

continued, consistent listening with 
more two-way dialogue;

•  fair and transparent reward strategies 

to motivate all team members; 

•  creating a ‘no limits to ambition’ 

environment – building diverse teams; 
and 

•  enabling our people through new 

technology and great places to work. 

Engaging our Winning Teams in 
two-way dialogue 
We have long known that listening  
to our team members who are closest  
to our customers will drive our business 
success. 83% of our people took part in 
our annual YourSay survey this year. We 
have continued to improve the depth and 
range of consultation mechanisms at all 
levels of the Company, for example 

Whitbread Annual Report and Accounts 2017/18 

12

Strategic reportStrategic reportthrough our Restaurants Forum which 
has been operating nationally to improve 
communication between our field 
operations teams and support centre. 
Costa and Premier Inn continued to 
engage teams through regular 
conferences, regional meetings and 
leadership engagement. Our Workplace 
Forum for those team members based at 
our Whitbread Court support centre has 
discussed ways to improve the working 
environment and has proven to be an 
effective two-way conversation on how 
to prioritise investment and improve 
ways of working.

Over 2018/19 we will be extending and 
connecting this work further to establish 
formal consultation forums in all brands 
so that employees’ opinions on strategy 
and transformation plans can be heard 
in more detail by leadership and by  
the Board. 

Fair and transparent reward strategies 
to motivate all team members 
Since the introduction of our ‘Pay for 
Progression’ strategy in 2015 – which 
links team member pay to skills 
development – team members 
perception of fair and transparent pay 
has continued to rise. On the question  
“I believe I am paid fairly for the work  
I do” we continue to outperform the 
high performing norm of benchmark 
companies. Investment here has 
contributed to retention and a better 
guest experience as a result. 

In April 2018 we changed our pensions 
scheme, giving our employees more 
choice and flexibility in the way they 
save for retirement. We engaged our 
teams in consultation about proposed 
regulatory changes, using an online 
forum to reach the largest possible 
audience. We had the biggest response 
we have ever had to any pensions 
consultation with extremely balanced 
and thoughtful contributions. 

Creating a diverse ‘no limits  
to ambition’ environment 
In 2017/18 we have continued to  
make progress against our ambition  
to become the ‘most inclusive  
hospitality business’. 

A major focus this year has been in 
analysing and understanding our gender 
pay gap. Our analysis has demonstrated 
that we have a mean gender pay gap  
of 12.65%, with our senior leadership 
remaining 70% male. If we achieved  
a 50:50 representation of men and 
women across all grades, our gender 
pay gap would reduce to 0.39%. This, of  
course, means that we need to do more 
to ensure that men and women are 
equally balanced in our senior  

leadership team. We have set gender 
targets for each area of the business 
and, over the year ahead, we will 
continue to address any barriers to 
progression with a particular focus  
on recruitment and succession.

We continue to prioritise broader 
representation across our business.  
We have conducted extensive research 
into the changing nature of the labour 
market in the UK. This has identified  
how we can improve our engagement 
with populations not currently well 
represented including women not 
currently in work and those over 55 years 
old. We have conducted fieldwork in  
a number of locations and the initial 
findings demonstrate the scale of the 
opportunity and some actions for us to 
implement, for example making applying 
for a job at Whitbread easier, and better 
communicating our flexible shift patterns. 

Enabling our people through new 
technology and great places to work 
We monitor not only engagement of our 
teams, but also enablement – the extent 
to which our employees feel that their 
working conditions allow them to 
flourish and that there are no major 
barriers to them doing their job well. 
This feedback has allowed us to target 
investment more effectively, having 
heard a degree of frustration with our 
systems and support centre environment.

We are underway with a programme  
to implement a new HR Information 
System – Workday – with tools that will 
be available to all team members. This 
will benefit team members and line 
managers through simpler processes 
and better access and governance of 
personal information. This represents  
a major financial investment in HR 
technology over four years which we 
believe will radically transform our 
team’s experience. 

We have commenced with an extensive 
programme of works at Whitbread 
Court, our support centre, to implement 
a modern working environment, 
encouraging a more flexible workspace 
for our teams so that they can work 
more collaboratively. 

Overall, we are confident that these 
investments in our teams will contribute  
to healthy and sustainable businesses 
for the future. 

Louise Smalley
Group HR Director
24 April 2018

Board Directors

 Male 4
 Female 4

Senior leaders

 Male 36
 Female 11

Whitbread Leadership 
Forum

 Male 143
 Female 71

All Whitbread 
employees
 Male 19,036
 Female 33,680

Whitbread Annual Report and Accounts 2017/18 

13

Strategic reportForce for Good

Chris Vaughan 
General Counsel

Enabling people to live  
and work well

Whitbread has always developed and 
changed with the times, but our core  
values of investing in people and being  
a Force for Good in our communities  
remain as true today as they were in 1742. 

We have committed to reduce 
our carbon emissions intensity by

50%

by 2025

100%

procured renewable energy 
supplying owned sites since 
August 2017

We have a responsibility to  
act as a Force for Good for all our 
stakeholders and we take this 
seriously, which is why I am really 
pleased to have the responsibility 
for sustainability at Whitbread. 

Sustainability is core to what we do and 
is integral to our business strategy and 
long-term commercial success, so it 
makes sense to reflect this in the way 
we report. This year we will not be 
publishing a separate sustainability 
report, we are integrating our 
sustainability reporting into our Annual 
Report and Accounts. Look out for our 
Force for Good updates and case 
studies signposted by our logos shown 
on page 15.

We established our corporate social 
responsibility programme, Good 
Together, in 2009 and we’ve made a lot 
of progress. While it was agreed that the 
programme structure largely worked 
across our brands, we decided to review 
whether it focused on the right trends 
and whether we could set more 
ambitious targets. 

To ensure the new programme was the 
best fit for our brands, we completed 
two related pieces of work during 2017: 

•  a materiality assessment that analysed 

the views of internal and external 
stakeholders about which sustainability 
areas, linked to the UN Sustainable 
Development Goals, are the most 
important to Whitbread and why; and

•   a review of the current and future 
consumer-related sustainability  
trends that are likely to impact our 
brands now and over the next five  
to ten years. 

The overall and consistent theme 
emerging from the work is that if we 
were going to build a sustainability 
programme around anything, and set 
a higher level of ambition, it should be 
around the broad theme of ‘people’. 
People are at the heart of our business 
and our success is anchored in our 
teams. But this is more than simply 
running great training and development; 
it is about providing healthier products 
that our customers can trust and the 
role we play in our communities and 
across our entire supply chain. 

Whitbread Annual Report and Accounts 2017/18 

14

Strategic reportStrategic reportWe launched our new programme, 
Force for Good, in July 2017. Force for 
Good is about helping everyone – our 
customers, team members and suppliers 
– to live and work well. 

We have identified three key pillars: 
Opportunity, Community and 
Responsibility. Each of these pillars  
has its own commitments and  
stretching targets; from raising a huge 
£30 million for our charity partners by 
2021, to becoming the most inclusive 
hospitality brand. 

We are pleased to have made real 
progress since launching our new 
approach in July. Information on how 
we are progressing against our targets 
can be found in the table on pages 16 
and 17. 

Force for Good focuses on improving 
the issues that are most material for our 
brands, team members, society and the 
environment. We recognise emerging 
issues around single-use plastics, 

takeaway cups and health and nutrition. 
We are committed to finding new and 
innovative ways to be a Force for Good 
in these areas. For example, we are 
continuing to take the lead in recycling 
plastic waste through our cup recycling 
commitment, the removal of plastic 
straws in Costa and by offering to refill 
water bottles for free in over 300 
Whitbread sites.

We will continue to communicate our 
performance in an open and honest way 
and report on our performance through 
our Annual Report and Accounts and 
third-party assessments such as the 
Dow Jones Sustainability Index. Our 
Force for Good data has been assured 
by an independent third-party company 
and the full statement can be found on 
our website: www.whitbread.co.uk.

This year has been an excellent year 
for our new programme and I am 
particularly proud of the achievements 
highlighted in the Force for Good table; 

including our ground breaking cup 
recycling programme, our work on 
sugar reduction and the WISE 
apprenticeship programme.

I am excited about how Force for Good 
will continue to make a real difference 
to our teams, customers and suppliers, 
enabling them to live and work well. 
Read on to find out how we have 
continued to make progress on our 
commitments and set more ambitious 
targets for the coming year.

Chris Vaughan 
General Counsel  
24 April 2018

Enabling people to live and work well

Opportunity

Community

Responsibility

A team where everyone can reach their 
potential – no barriers to entry and no 
limits to ambition

Making a meaningful contribution  
to the customers and communities 
we serve 

• Our ground-breaking WISE 

(Whitbread Investing in Skills 
& Employment) programme has 
enabled apprentices to gain over 
1,200 industry qualifications this year.

• Whitbread is a member of the 

30% Club with the aim to improve 
gender diversity in our senior 
leadership teams. 

• We have raised over £4.6 million this 
year for our charity partners Great 
Ormond Street Hospital and the  
Costa Foundation. 

• This year we have committed  

to the out-of-home Code of Practice  
to reduce sugar by 20% by 2020,  
to do this we have been working  
hard to make changes to recipes,  
review portion sizes and introduce 
healthier options. 

Always operating in a way that respects 
people and planet

• This year we have published our 

commitment to reduce our carbon 
emissions intensity by 50% by 2025.

• This year, we have recovered almost 
14 million cups for recycling, but we 
want to continue to take a lead on 
coffee cup recycling. We have 
committed to recycle the same  
volume of takeaway cups that our 
customers use every year – we intend 
to recycle 500 million cups per year  
by 2020, by paying a supplement of 
£70 to waste collectors for every tonne 
of cups collected, which will increase  
their value by 150%.

Whitbread Annual Report and Accounts 2017/18 

15

Strategic reportForce for Good continued

As the UK’s largest hospitality business, we have a 
responsibility and an opportunity to drive change 
within the industry. We have made great progress 
against our ambitious targets.

Focus area

2020 target

Force for 
Good pillar

Progress against  
2020 targets

Target  
status

Update on progress and  

plans for the future

Teams and  
communities

•  5,000 apprenticeships 

•  7,500 work experience placements 

(started since 2014/15)

•  6,500 employment placements 

(started since 2014/15)

3,199

4,082

3,736

•  £10 million raised for Great Ormond 

Street Hospital Charity 

£11.5 million

•  £15 million raised for 100 Costa 
Foundation School projects

£13.8 million 

We are pleased to have raised almost £14 million for the Costa Foundation to date and 

we are on track to exceed our targets. We have completed 78 school projects so far.

Customer  
wellbeing

•  Whitbread’s critical commodities 
100% accredited against robust 
standards

•  Added sugar in all Costa drinks 

reduced by 25% (against 2014/15 
baseline)

•    Added sugar in Costa Ice range 

reduced by 30% (against 2014/15 
baseline)

On track 

15% per portion

16% per portion

•   Salt in Costa sandwich range reduced 

by 5% (against 2014/15 baseline) 

14% per portion

Environment

•  Reduced carbon by 15% relative to 
sales turnover (against 2014/15 
baseline)

•  Reduced water use by 20% relative  

to sales turnover (against a 
2014/15 baseline)

•  Increased direct operations recycling 
rate to 80% across hotels, restaurants 
and coffee shops 

20.91%*

3.4%

67%

* Applies to UK and international business.

Whitbread Annual Report and Accounts 2017/18 

16

The Whitbread Apprenticeship Programme continues to be on track to meet our 

We have a strong presence in offering opportunities for all. We are working with  

our resourcing teams to transition the way we can offer work experience and work 

placements to students from our website to increase opportunities. 

We are continuing to work with our local communities to highlight career 

opportunities and engage future talent through work placements and have 

reviewed our partnerships and reporting system over the last year to continue 

improvement.

We are delighted to have hit our 2020 target early. We have now announced a new 

target to raise a further £10 million to go towards a much-needed sight and sound 

centre at Great Ormond Street Hospital.

We have been working hard to meet our 2020 target to source our cotton, coffee, 

meat, fish, sugar, soy, timber and palm oil to sustainable standards. For example, all 

our coffee is all Rainforest Alliance Certified.

We have been working hard on our Costa range to look at healthier choices, 

reformulation and portion size review. We have now achieved an overall reduction 

for Costa drinks of 15% per portion, and 33% per 100g. For hot drinks, we have seen  

a 23% reduction.

We are now at the halfway point with our Costa Ice range and are on target for  

a 16% reduction per portion. 

We are extremely pleased that we have exceeded the 5% reduction target for  

Costa sandwiches with 14% reduction per portion. We continue to make excellent 

progress to the Public Health England 2017 Salt Guidelines with all Costa categories 

meeting the category average.

In 2016/17 we exceeded our carbon reduction target. We have now set a new 

science-based carbon target. This is a target which aligns Whitbread to the global 

Paris Climate Change agreement made at COP 21 in 2015. 

We continue to install water efficient appliances across our estate. However, due to 

some changes, such as the growth of larger floor space in Costa Drive Thru’s, we 

have been tracking behind our target. To tackle this, we are working with external 

partners to review how we can protect water resources in our operation. 

We are continuing to recycle many of our waste streams across our estate, including 

coffee cups and coffee grounds and intend to extend our backhaul waste solution to 

include additional waste streams to help us reach our recycling target. 

Strategic reportStrategic reportFocus area

2020 target

Force for 

Progress against  

Good pillar

2020 targets

Target  

status

Update on progress and  
plans for the future

The Whitbread Apprenticeship Programme continues to be on track to meet our 
target and is now live across all our brands.

Awards

Key

On track or ahead of target.

Not currently on track, but plan 
in place to achieve target.

At risk of missing target.

We have a strong presence in offering opportunities for all. We are working with  
our resourcing teams to transition the way we can offer work experience and work 
placements to students from our website to increase opportunities. 

We are continuing to work with our local communities to highlight career 
opportunities and engage future talent through work placements and have 
reviewed our partnerships and reporting system over the last year to continue 
improvement.

We are delighted to have hit our 2020 target early. We have now announced a new 
target to raise a further £10 million to go towards a much-needed sight and sound 
centre at Great Ormond Street Hospital.

•  £15 million raised for 100 Costa 

Foundation School projects

£13.8 million 

We are pleased to have raised almost £14 million for the Costa Foundation to date and 
we are on track to exceed our targets. We have completed 78 school projects so far.

We have been working hard to meet our 2020 target to source our cotton, coffee, 
meat, fish, sugar, soy, timber and palm oil to sustainable standards. For example, all 
our coffee is all Rainforest Alliance Certified.

We have been working hard on our Costa range to look at healthier choices, 
reformulation and portion size review. We have now achieved an overall reduction 
for Costa drinks of 15% per portion, and 33% per 100g. For hot drinks, we have seen  
a 23% reduction.

We are now at the halfway point with our Costa Ice range and are on target for  
a 16% reduction per portion. 

We are extremely pleased that we have exceeded the 5% reduction target for  
Costa sandwiches with 14% reduction per portion. We continue to make excellent 
progress to the Public Health England 2017 Salt Guidelines with all Costa categories 
meeting the category average.

In 2016/17 we exceeded our carbon reduction target. We have now set a new 
science-based carbon target. This is a target which aligns Whitbread to the global 
Paris Climate Change agreement made at COP 21 in 2015. 

We continue to install water efficient appliances across our estate. However, due to 
some changes, such as the growth of larger floor space in Costa Drive Thru’s, we 
have been tracking behind our target. To tackle this, we are working with external 
partners to review how we can protect water resources in our operation. 

We are continuing to recycle many of our waste streams across our estate, including 
coffee cups and coffee grounds and intend to extend our backhaul waste solution to 
include additional waste streams to help us reach our recycling target. 

Evening Standard Corporate 
Citizen of the Year
We are tremendously proud that the 
Costa Community Programme and 
achievements of our teams has been 
recognised with Costa being awarded 
the Evening Standard Corporate Citizen 
of the Year for 2017.

MSC Newcomer of the Year
All our wild caught fish is sustainably 
sourced and certified to the Marine 
Stewardship Council (MSC) standard. 
In the 2017 MSC Awards, we were 
delighted to win ‘Newcomer of the Year’.

2018 Sustainability Yearbook
For the second year running, Whitbread 
was named amongst the world’s most 
sustainable companies in RobecoSAM’s 
2018 Sustainability Yearbook.

Whitbread Annual Report and Accounts 2017/18 

17

Teams and  

communities

•  5,000 apprenticeships 

(started since 2014/15) 

•  7,500 work experience placements 

(started since 2014/15)

•  6,500 employment placements 

(started since 2014/15)

3,199

4,082

3,736

•  £10 million raised for Great Ormond 

Street Hospital Charity 

£11.5 million

Customer  

wellbeing

•  Whitbread’s critical commodities 

100% accredited against robust 

standards

•  Added sugar in all Costa drinks 

reduced by 25% (against 2014/15 

baseline)

•    Added sugar in Costa Ice range 

reduced by 30% (against 2014/15 

baseline)

On track 

15% per portion

16% per portion

•   Salt in Costa sandwich range reduced 

by 5% (against 2014/15 baseline) 

14% per portion

Environment

•  Reduced carbon by 15% relative to 

sales turnover (against 2014/15 

20.91%*

baseline)

•  Reduced water use by 20% relative  

to sales turnover (against a 

2014/15 baseline)

•  Increased direct operations recycling 

rate to 80% across hotels, restaurants 

and coffee shops 

3.4%

67%

Strategic reportWorking hard
to give you the best  
night’s sleep

72,000+

rooms the length and  
breadth of the UK

relax...

and recharge

Whitbread Annual Report and Accounts 2017/18 

18

Strategic reportStrategic reportS
t
r
a
t
e
g
i
c
r
e
p
o
r
t

97%

of all guests book with us directly

The UK’s No. 1 hotel 
brand goes from 
strength to strength

With over 70,000 rooms the length and 
breadth of the UK, Premier Inn’s position as 
the No. 1 hotel brand goes from strength to 
strength. Substantial investment in opening 
new hotels, refurbishing existing hotels and 
innovating the brand proposition ensures 
that guests can always enjoy a high quality 
product at great value for money, wherever 
they choose to stay. 

Recent innovations in Premier Inn’s digital 
offer have led to an enhanced online and 
booking experience for guests, with over 
95% of all guests choosing to book with 
us directly, driving guest satisfaction, 
preference and loyalty. For our business 
account customers our new booking tool 
gives them access to a dedicated online 
portal with information tailored to their 
needs, making it even easier and more 
cost-effective to book with Premier Inn. 

Whitbread Annual Report and Accounts 2017/18 

19

Strategic report 
Operating review

Winning Teams

Our approach
•  We recruit, reward, train and develop our team members to  
build highly engaged teams who deliver a great experience  
to our customers.

•  We offer an industry-leading apprenticeship programme to 
grow talented leaders and we provide exciting international 
career prospects.

Costa

16,000+

employees

74%

engagement score

Premier Inn

34,000+

employees

80%

engagement score

Force for Good

We have set a target to raise

£30m

for our chosen charity 
partners by 2021

Read more pg 24

We employ over 50,000 team 
members across all our brands. 
It’s the continued dedication of our 
Winning Teams that makes every 
day experiences special for our 
customers. Ensuring our teams  
are engaged and supported is 
important to us.

Listening to our Winning Teams
Listening to our people continues  
to be a vital activity at the heart  
of our strategy. Our annual engagement 
survey YourSay, carried out by  
Korn Ferry Hay Group, provides our  
teams with an opportunity to tell us  
whether Whitbread is a great place  
to work. In 2017, 83% of our people  
took part in YourSay – over 40,000  
team members.

Overall, Whitbread’s engagement score 
is 78%. Our Winning Teams continue to 
have high levels of engagement in all 
brands – 80% (Premier Inn), and 74% 
(Costa). In Costa China, our team 
had outstanding engagement and 
enablement results at 94% and 96% 
respectively. We also track enablement –  
a measure of whether our teams feel 
equipped and supported to do their  
job – which is at 81%.

Shaping your future and ours.
Connected and always on the pulse,
your passion for interaction will give
our guests a new kind of hotel
experience.

A number of areas across our brands 
have made significant progress year on 
year, for example our exciting restaurant 
brand Bar+Block has increased team 
engagement by 9% and our Premier Inn 
housekeeping teams are some of the 
most highly enabled teams across 
hospitality worldwide. Nevertheless in  
all areas we have robust action plans to 
address any opportunities or issues 
raised by our teams. 

Whitbread Annual Report and Accounts 2017/18  20

Strategic reportStrategic reportWe also combined our Premier Inn 
and restaurants UK learning and 
development teams, bringing greater 
value and mutual learning across our 
joint sites. Our three food and beverage 
skills academies continue to deliver skills 
training for our restaurant kitchen teams 
and our skills academies now include 
training for our Premier Inn team 
members. This has led to a large 
increase in learning delivery and,  
over the course of 2017/18, over  

6,500 team members across Premier 
Inn and our restaurants have attended  
a development workshop at one of our 
skills academies.

Internationally, in our Costa Poland 
business, we are delighted that our 
internal talent development programme 
‘Carrier Path’ has successfully supported 
internal progression and, across the year 
a significant proportion of management 
positions have been filled by internal 

Our 2017 YourSay survey results  
are encouraging and tell us:

84% 87% 89% 88%

feel like a valued 
member of  
their team

of team members 
have received the 
correct training to 
do their job well

are treated  
fairly and with 
respect by their 
line manager

say that their  
team works 
together to 
deliver for 
customers

Premier Inn Clinical Building
Work began on the Premier Inn Clinical 
Building at Great Ormond Street Hospital 
(GOSH) in 2014 and the new facility 
opened its doors to its first patients in 
November 2017. We were delighted to 
announce the Premier Inn Clinical 
Building was officially opened in January 
2018 by HRH The Duchess of Cambridge.

Thanks to the tremendous generosity 
of our team members, customers and 
suppliers, the Premier Inn Clinical 
Building, which sits within The Mittal 
Children’s Medical Centre provides 141 
new beds (97 inpatient, nine ICU and 35 
day-cases), for children being treated at 
GOSH. It has seen children move out of 
old facilities and into brand new, modern 
wards with en-suite bedrooms where 
parents can stay comfortably with their 
child overnight. 

The Premier Inn Clinical Building will make 
an incredible difference to the amazing and 
dedicated teams of medical and nursing 
staff, helping them to provide care for 
thousands more seriously ill children, in 
world class facilities. 

We are delighted to announce that our 
partnership with GOSH will continue to 
grow as we work towards our next big 
project – raising £10 million to build another 
ground-breaking new facility for children 
with sight and hearing impairments.

£7.5m

Our teams have hit our target  
to raise £7.5 million towards the 
Premier Inn Clinical Building

We have a strong track record in 
enabling our teams to deliver a great 
experience for our customers, but we 
recognise that there is still more to do. 
We are planning significant investment 
across our sites and in the support 
centre to address the feedback, with 
particular focus on the following areas:

•  personal development for our teams 
to learn and develop their careers;

•  continuing to modernise our working 

environments; and 

•  improving our technology to enable 
our teams to perform at their best.

Retaining our Winning Teams
We understand and appreciate the 
importance of retaining our teams and  
in 2017/18 we have shifted our focus 
and measurement to the underlying 
drivers of team retention, including pay 
progression and ongoing development. 
We are delighted that in all our brands 
we have seen positives in a challenging 
year with an improved retention rate 
versus the prior year.

Positive momentum from last year 
continues into 2017/18 and we are 
pleased that our Pay for Progression 
proposition continues to ensure our 
team members across all our brands are 
fairly rewarded for the transferable skills 
they attain. We are being proactive in 
developing initiatives to support our 
managers in improving the retention of 
their teams through quality recognition 
and learning and development 
opportunities. 

Developing our Winning Teams
Our team members deliver the brand 
standards and service every day for  
our customers, therefore ensuring our 
people have the opportunity and 
support to reach their full potential and 
the means to develop their careers is 
critical to our success. In Costa UK over 
1,000 store managers have attended 
targeted leadership training across  
the year. In addition to this, we have 
continued to focus on line manager 
capability and almost 50 leaders have 
attended our Leadership Development 
workshop, ‘LEAD’. We have continued to 
run skills workshops and in Costa China 
a number of team members have 
attended a two-day advanced coffee 
training programme. 

Whitbread Annual Report and Accounts 2017/18 

21

Strategic reportOperating review continued

Winning Teams 
continued

team members. Furthermore, our 
Premier Inn Germany team have 
launched specific coaching sessions 
designed to train and develop our internal 
talent for future management positions; 
these coaching sessions are designed to 
strengthen our pipeline of future hotel 
managers. We also continue to support 
‘Joblinge,’ an organisation that assists  
the employment of young people. 

This year, we have continued to run our 
highly successful graduate schemes 
both operationally and functionally; and 
we welcomed over 40 graduates onto 
our schemes in September 2017. Our 
operational scheme within Premier Inn is 
worth highlighting. The scheme provides 
hands-on operational experience and 
develops graduates through a detailed 
training programme designed to give 
them the skills required to lead a winning 
team. Our functional schemes have also 
continued within HR, Finance and IT, all 
of which provide a strong internal talent 
pipeline. The schemes include regular 
rotations, relevant training and 
guarantees development. The 
opportunity to gain detailed knowledge 
of the business and learn a specific 
function or specialism is highly valued. 

Rewarding and recognising our 
Winning Teams 
Personalised recognition is fundamental 
to our engagement strategy and we 
continue to look for ways to celebrate 
and recognise our teams. Throughout 
2017/18 over £400,000 was paid to 
team members via the ‘MyRewards’ 
platform as part of local recognition 
awards in Premier Inn and our 
restaurants. ‘MyRewards’ enables our 
managers to reward teams ‘in the 
moment’ when it is most relevant and 
valued. Similarly, in Costa over £1 million 
is uploaded annually to our ‘Feelgood’ 
portal to award Baristas and Barista 
Maestros for great customer service and 
sales performance. 

We have built on last year’s momentum 
and Premier Inn and our restaurants 
have invested significantly into 
‘MyRewards’ to support fun and 
engaging team member incentives; 
driving focus and energy in areas 
important to our customers. Across our 
restaurants, one key focus has been on 
our Kitchens of Excellence programme 
which awards every single team 
member when their team collectively 
achieves their core kitchen performance 

indicators. Furthermore, across Premier 
Inn and Costa, we continue to celebrate 
those teams that achieve an ‘all green 
WINcard,’ having met every target set 
on the WINcard across the year. 

Creating a ‘no limits to ambition’ 
environment
We have continued to make 
progress against our Force for Good 
commitment to become the ‘most 
inclusive hospitality business’. 
We’re passionate about creating an 
environment where everyone can reach 
their potential, with no barriers to entry 
and no limits to ambition. We recognise 
that diverse teams bring significant 
business benefits and we must cultivate 
the environment for diversity of thought 
to flourish. 

Gender representation continues to  
be a key focus of our diversity and 
inclusion strategy. This year we have 
introduced challenging internal targets 
for gender representation in our senior 
roles and formally joined the 30%  
Club, aiming for a minimum of 30% 
representation at our most senior  

Barista of the Year 
We have again, for the 12th year, 
celebrated our annual Barista of the 
Year competition. Barista of the Year is 
integral to Costa and sees baristas from 
all over the world take to the stage to 
demonstrate their pride, passion and 
personalities whilst competing to secure 
the ultimate title – Champion of 
Champions. The competition commences 
in June with store, area and regional 
heats and culminates in January with a 
two-day final, the second day of which is 
held in London in front of a live audience 
and streamed to colleagues around the 
world. Following this amazing two-day 
final, we were extremely proud to 
announce that our Barista of the Year 
2017/18 Champion of Champions is 
Kinga Sobczynska from the UK.

“I’m still in shock that 
I have won Barista of 
the Year. The whole 
journey has been 
amazing and it was 
such an honour to 
even make the final 
and meet other 
Costa Baristas.”

Kinga Sobczynska 
Barista of the Year 2017/18

Whitbread Annual Report and Accounts 2017/18 

22

Strategic reportStrategic reportDerwen College and Premier Inn
This year marked the one-year 
anniversary of Premier Inn’s fantastic  
new training centre at Derwen College, 
Shropshire. Derwen College is a specialist 
residential education centre for young 
people with learning difficulties and 
disabilities. It equips young people aged 
16-25 with the skills they need to be 
independent and prepares them for  
the workplace. 

To make the training as effective as 
possible, we converted a space in the 
college into a fully functioning Premier 
Inn training centre. The training centre 
consists of a reception area, three 
en-suite bedrooms and a linen room 
creating a real-life work setting for 
students to gain industry standard 
training in hospitality. Students are given 
work experience opportunities in local 
Premier Inn sites during their time at the 
college, which hopefully go on to 
become permanent positions in our 
hotels across the country.

We are continuing to build on the success 
of our partnership with Derwen College 
and we are extremely proud that 102 
students have directly benefitted from 
working in the Premier Inn training centre 
since its opening. Six students are now in 
full time positions and 36 students have 
had external placements with Premier Inn 
since 2013.

levels in all functional areas. This  
year we reached over 30% female 
representation in our top 200 roles 
overall, although we recognise that we 
have much further to go and we will 
continue to work hard to ensure men 
and women are equally balanced  
in all our senior leadership teams. To 
support this we are also collaborating 
with the 30% Club external mentoring 
programme for our female future  
leaders and we continue to invest  
in our ‘WOW’ group – Women of 
Whitbread, which now has chapters all 
over the country aiming to tackle the 
barriers to career progression at team 
level across all functions and brands in 
our business. As we introduce further 
advances to our technology we are able 
to encourage agile working across the 
group to support all of our diversity and 
inclusion initiatives. 

We also continue to encourage the 
activities of ‘GLOW’ – Gay & Lesbian 
Out at Whitbread, to raise awareness 
amongst all employees of the 
importance of inclusion and share 
tangible actions to improve. As members 

of Stonewall, we continue to seek 
guidance and support from them to 
ensure that we create an environment 
where LGBTQ team members can truly 
be themselves at work. 

WISE 
Whitbread launched ‘WISE’ – Whitbread 
Investing in Skills and Employment,  
in 2012. WISE is a key part of our  
Force for Good strategy and is a 
structured and quality assured 
programme that provides opportunities 
and supports people into the world  
of work. WISE addresses attraction, 
retention and progression challenges 
through providing structured work 
experience, two or four-week work 
placements and a suite of intermediate 
and higher-level apprenticeships. Due  
to the success of our operationally-
focused apprenticeship programmes,  
in November 2017 WISE launched  
Level 3 and 4 Business Administration 
Apprenticeships.

We are delighted that, over the year,  
Whitbread has had over 800 apprentices 
in learning with an ambitious target  
of 1,500 apprentices within two years.  
A key focus for our apprenticeship 
programme is to improve employee 
retention, a business-critical challenge 
and one that is at the heart of our 
Winning Teams strategy. Whitbread’s 
apprenticeship programme also strives 
to fill management positions internally 
and to inspire more people to choose  
a career in hospitality. We are proud of 
the fact that a significant proportion  
of our operations managers either are, 
or have been, an apprentice. This is 
fantastic testament to the quality  
of our apprenticeship programme  
and demonstrates the value of our 
apprenticeships in developing  
our talented people and providing 
attractive career opportunities.  
During 2017/18 Whitbread has 
transitioned 12 apprenticeship 
programmes to the new industry 
‘standards’ and is currently setting  
up new processes to deliver  
the new End Point Assessment  
requirements. 

Whitbread Annual Report and Accounts 2017/18 

23

Strategic reportOperating review continued

Winning Teams 
continued

“Each apprenticeship 
has taught me 
different skills and 
leadership abilities, 
helping me to become 
the first person to 
complete all levels,  
and to win the  
Samuel Whitbread 
Apprentice Award.”

Charlotte Maloney 
Whitbread apprentice

Charlotte Maloney 
Charlotte Maloney joined Whitbread 
six years ago as a team member in  
Premier Inn. Charlotte saw opportunities 
to reach her potential with us and build  
a career while working, instead of going 
to university. 

Charlotte started her intermediate 
apprenticeship as a team member and 
worked her way through to advanced 
apprenticeships as a team leader before 
starting on her higher hospitality 
management apprenticeship in 2016. 
Charlotte gained the knowledge, skills 
and confidence to set her career up for 
success and gained promotions following 
each apprenticeship programme. 

In 2017 Charlotte completed her higher 
apprenticeship and was appointed into 
her first operations manager role in 
Manchester. The apprenticeship 
programmes have supported Charlotte 
to be a more confident person  
stretching her knowledge and giving 
her time and space to learn and  
develop into a more rounded person, 
manager and future leader.

Audrey Gillespie, Regional Operations 
Director, Costa in Scotland, said “I’m 
extremely proud to be involved with our 
Modern Apprenticeship Programme. It 
offers all of our team the opportunity 
to achieve qualifications while gaining 
valuable on job experience. Over the last 
few years we’ve had the pleasure 
of seeing many of our team progress 
through the various apprenticeship 
levels while, at the same time, advancing 
their careers. This combination of 
advancing skill and education in parallel 
has seen many progress to supervisory 
and managerial roles. This secures our 
leadership pipeline for our future growth 
with a strong base in our workforce in 
terms of their engagement and 
capability ensuring an eager and 
enabled team moving forward.”

Our charitable partners
Whitbread team members have a long 
history for supporting and giving to 
charity. As a business we recognise that 
some of our team members want to 
support other charities and good 
causes, as well as supporting our 
corporate charity partners. The Raise & 
Match charity scheme was put into place 
to support team members who want to 
fundraise in their own time for causes 
they are personally passionate about, 
and through this scheme our team 
members have raised £120,000 with the 
Company matching £50,000, making  
a total benefit of £170,000. The Give & 
Match (Payroll Giving) Scheme supports 
our team members in donating to 
charities of their choice on a regular 
basis by double matching the team 
member’s first donation and paying  
all the administration charges for 
processing the donation. Through  
this scheme our team members have 
donated a total of £273,500 with 
Whitbread matching £13,500, making a 
total benefit to the charities of £287,000 
and the business also paying £13,000  
in administration.

Great Ormond Street Hospital Charity 
Thanks to the pride, passion and 
support of our team members, along 
with the kindness and generosity of our 
customers and suppliers, we are proud 
that we have the ability to change lives 
here in the UK and around the world 
through our successful partnerships 
with Great Ormond Street Hospital 
Charity (GOSH) and our very own  
Costa Foundation. 

Whitbread Annual Report and Accounts 2017/18  24

Strategic reportStrategic reportWhen we established our partnership 
with GOSH in 2012, we wanted to make 
a significant impact to the hospital 
through fundraising. We are extremely 
proud to be the largest corporate 
fundraiser for GOSH and thanks to the 
combined efforts of our customers, 
teams and suppliers, we are delighted to 
have raised over £2.6 million in 2017/18, 
totalling more than £11 million to date.

Costa Foundation 
We are tremendously proud of the  
work that the Costa Foundation has 
achieved over the past ten years, 
building and funding school projects  
in coffee-growing communities around 
the world. The Foundation’s strategic 
mission is to improve the life chances of 
girls and boys by providing them with 
the opportunity for a safe, quality 
education. Foundation schools deliver 
both academic and extra curricular 
programmes that enhance health, 
gender equality and environmental 
awareness. This year we have raised 
more than £1.96 million and six new 
school projects have been completed.  

Costa Community Programme 
The work we do has an impact beyond 
our doors. Our Costa Community 
Programme continues to make a positive 
difference in the local communities near 
our stores. In 2017 over 1,300 of our store 
teams completed more than 2,400 
different community projects and have 
volunteered over 16,000 hours of 
community support. 

This year was our third year of supporting 
The Great British Spring Clean with over 
400 stores helping to collect ten tonnes 
of rubbish. 2017 was also the second year 
of our Costa Reading Week which saw 
over 500 stores participate in hosting 
reading activities in their stores, 
encouraging parents, carers and teachers 
to spend one-on-one time reading  
with their children. During this week,  
our Costa store teams donated around 
30,000 books and other resources to 
their local schools.

40,000hrs

of community work since the 
beginning of our Costa 
Community Programme  
in 2014

2017 saw the 11th year of the Costa 
Foundation Three Peaks Challenge 
event. This fantastic event raised a huge 
£92,000 by 23 teams and over 180 
participants. This year also marked our 
first mass participant event – ‘The 
Twilight Walk’. More than 800 members 
of our store teams and the wider Costa 
community across the UK took part in 
walking 10km across 20 locations, all in 
aid of the Costa Foundation.

Doing business, the right way 
Continuing our partnership with Stop 
the Traffik (one of the UK’s leading 
modern slavery and human trafficking 
non-governmental organisations), we 
developed a training programme for 
team members working across our hotel 
sites. The training was delivered through 
a series of working groups, supported 
by an e-learning module and focused on 
raising awareness of human trafficking 
and modern slavery, empowering our 
teams to identify potential indicators of 
human trafficking abuse in our sites and 
provide them with the tools to report it 
quickly and effectively.

Within 30 days of joining, every team 
member must undertake an e-learning 
module on Whitbread’s Code of 
Conduct, and then refresh their 
knowledge on an annual basis. The code 
covers a number of topics, including 
Whitbread’s vision and values, and the 
speaking out process and phoneline. It 
also covers areas of compliance, such as 
gifts and hospitality, inside information, 
and bribery and corruption. There is a 
separate anti-bribery e-learning module, 
which is mandatory for all team 
members to complete, and covers 
Whitbread’s policy on bribery and the 
Bribery Act.

“We are proud to 
support many children 
and communities in 
our work in coffee 
growing communities 
around the world, 
communities that are 
often overlooked.”

Piers Blake 
Costa Foundation Director

Jerusalen de Minaro  
Primary School, Peru

Under the Modern Slavery Act we are 
proud to publicly report our progress  
in tackling the risk of modern slavery 
across our business and supply chain. 
Our second Modern Slavery Report  
has been published in line with our 
Annual Report and can be found at
www.whitbread.co.uk/modernslavery.

Whitbread Annual Report and Accounts 2017/18 

25

Strategic reportWorking hard
to delight and innovate

8

stores in the  
new design

Whitbread Annual Report and Accounts 2017/18  26

Strategic reportStrategic reportVoted the Nation’s Favourite  
Coffee Shop Brand

8 years

in a row

Costa innovates with 
new store design

Always looking to stay ahead of hospitality 
trends and delight customers with new 
products and experiences, Costa is 
refreshing the environment and design of its 
stores to make them even more welcoming 
and appealing. Eye-catching features of the 
new store design include a lighting display 
made of Costa cups and bespoke wall art 
that add a bright, contemporary feel where 
customers can relax and chat in colourful 
comfy armchairs or find a quiet spot to 
work. Coffee is absolutely at the heart of the 
experience with coffee imagery decorating 
the walls and a state-of-the-art ‘Brew Bar’ 
serving the latest coffee innovations of Nitro 
Cold Brew and Pour Over filter coffee. 

Whitbread Annual Report and Accounts 2017/18 

27

Strategic report 
Operating review continued

Customer Heartbeat

Our approach
Our 50,000+ team members continue to provide outstanding 
experiences to our millions of customers. We make sure we listen  
to what our customers want and use this insight to enhance our 
customer experience and build brand satisfaction and loyalty. 

•  We offer customers the greatest choice of locations 

•  We invest in our sites to maintain their quality 

•  We design our coffee shops, restaurants and hotels to create  

a warm and welcoming experience for our customers

•  We innovate to meet customer needs and expectations

•  We offer customers a great choice of high quality and nutritionally 

balanced food and drink 

•  We use digital technology to enhance the customer experience

Costa
23.5m

customers per month

8yrs in a row

voted Nation’s Favourite  
Coffee Shop Brand

87%

of customers say they are 
likely to revisit

Premier Inn
5.5m

customers per month

3yrs in a row

voted UK’s top-rated hotel 
chain by Which?

Force for Good

Making a meaningful  
contribution to the customers  
and communities we serve

Another award-winning year
Over the year our leading brands, 
Premier Inn and Costa, have continued 
to cement their positions as the UK’s 
favourite hotel chain and coffee shop 
chain respectively. For the eighth year  
in a row Costa was voted the Nation’s 
Favourite Coffee Shop Brand by Allegra. 

Premier Inn was named the UK’s 
Top-Rated Hotel Chain for a third 
consecutive year in the Which? Hotel 
Chain Survey, and was awarded the 
Which? Recommended Provider for  
a third year in a row. Premier Inn also 
picked up the award for Best UK 
Economy Hotel brand at the British 
Travel Awards 2017. 

Premier Inn also featured heavily in the 
TripAdvisor Travellers’ Choice Awards 
and over 600 of our hotels secured 
Certificates of Excellence, many for the 
fifth consecutive year.

49%

net recommend score

56%

drink quality scores

14m

takeaway cups recovered  
for recycling 

9/10

Premier Inn guests say they will 
definitely consider staying again 

Our individual brand guest satisfaction 
surveys provide us with a valuable tool 
to find out what is important to our 
customers and how we can improve 
upon their experience. These surveys 
show that our teams are already doing  
a great job serving our customers, with 
nine out of ten Premier Inn guests saying 
they will consider staying again and 87% 
of Costa customers saying they are likely 
to revisit a store. 

Whitbread Annual Report and Accounts 2017/18 

28

Strategic reportStrategic reportThe only hotel brand to deliver on quality  
and value
YouGov® BrandIndex

UK’s favourite coffee shop* – 8th year in a row
Brand Preference: Costa is the UK’s favourite

e
r
o
c
s

y
t
i
l

a
u
Q

40

35

30

25

20

15

10

5

0
-5

Hilton

Marriott

Holiday Inn

Holiday Inn Express

Ibis

AirBnb

Travelodge

31%

22%

11%

0

36%

13%
11%

 Costa
 Starbucks
  Caffè Nero

0

5

10

15

20

25

30

35

40

’08

’09

’10

’11

’12

’13

’14

’15

’16

’17

’18

Value score

Premier Inn is the only brand to deliver on both quality 
and value, securing wider market appeal*

* 

 Note: Scores are net (i.e. positive % minus negative %). YouGov 
BrandIndex 52-week moving average as at 22 February 2018

All years based on 12-month averages to the end of the financial year.

*  Source: 2008 – 2014; YouGov Q. If there were a Costa Coffee, Starbucks 
and Caffè Nero next door to each other, which one would be your FIRST 
choice to visit? 2015–2018; TNS One Costa Tracker, Market Monitor, 
2,000 Nat Rep respondents per quarter

We use YouGov BrandIndex and Brand 
Preference trackers to monitor our 
progress against competitors and you 
can see on the above how Premier Inn 
and Costa continue to hold the leading 
position in their respective markets.

A Great Place to Start
Premier Inn has continued to develop 
and evolve its successful ‘Great Place  
to Start’ multi-channel advertising 
campaign, with the launch of three new 
TV advertisements. The campaign 
features different storylines – reflecting 
how and why guests choose Premier Inn 
to start their day, whether that’s two 
colleagues off to deliver some knockout 
pitches in the world of printer sales or 
the ‘Pedal Squad’ starting out on their 
cycling adventure.

The ’Bridesmaid’s Tale’ is the latest  
in Premier Inn’s new series of TV 
advertisements. When a bridesmaid  
and groomsman lock eyes across the 
Premier Inn breakfast buffet, the film 
morphs into an all-singing, all-dancing 
dream sequence.

Whitbread Annual Report and Accounts 2017/18  29

Strategic report 
Operating review continued

Customer Heartbeat 
continued

British summer weather. Costa had a 
record-breaking Christmas with strong 
year on year growth and saw Costa 
Express feature Christmas drinks for  
the first time ever.

Costa continues to expand its food 
range ensuring those customers  
looking for a gluten-free and vegan 
option are catered for. This year Costa 
has expanded its salad range and 
introduced new hot foods – including 
the ever-popular mac and cheese. Those 
looking for gluten-free products have 
been enjoying new wraps and salads, 
whilst our vegan Christmas mince pie 
went on to be one of the biggest selling 
impulse purchases this Christmas.

Future proofing our stores
Building on the success of our 
Wandsworth concept store, Costa 
rolled out eight new ‘stores of the 
future’ this year – delivering light and 
airy spaces for customers to enjoy an 
enhanced selection of fresh food and 
coffee. The store layout also includes  
a newly designed bar to increase the 
store team’s productivity. The coffee 
machines have been moved to the front 
of the bar to allow customers to learn 
and engage more with our teams whilst 
their handcrafted coffee is being made. 
The pace of refurbishment will 
significantly increase this year.

Innovating at Costa
Costa remains at the forefront of 
Britain’s growing love affair with coffee 
and this year introduced Costa Cold 
Brew; a smooth, refreshing drink made 
from a carefully selected single-origin 
Colombian blend designed for a rich 
and balanced flavour profile. Brewed 
in-store for 20 hours to bring out the 
coffee’s natural sweetness, this delicious, 
hand-crafted coffee experience has 
excited coffee lovers looking to try 
something new.

As the nation’s palates mature and 
customers seek milk alternatives for 
their coffee, Costa introduced a 
coconut-based milk alternative across its 
stores nationwide. The dairy alternative 
showcases the perfect partnership of 
Costa’s Mocha-Italia blend and the light, 
fresh taste of coconut.

The past year saw Costa launch its 
biggest and boldest summer selection 
yet. With the return of cool favourites  
as well as fresh new additions, there  
was something on offer for everyone 
throughout the predictably unpredictable 

20hrs

to bring out the natural sweetness 
in our Cold Brew coffee

Best-seller

this Christmas was the  
vegan mince pie 

Whitbread Annual Report and Accounts 2017/18  30

Strategic reportStrategic reportInnovating in Premier Inn and  
our restaurants
‘hub by Premier Inn’ continues to grow, 
with four new hotels opened this year,  
in King’s Cross, Westminster Abbey  
and Goodge Street in London, as  
well as Rose Street in Edinburgh. These 
compact, city centre hotels continue to 
delight guests, providing contemporary 
room design and excellent connectivity 
at good value for money. With an 
ambitious target of over 3,000 rooms 
by 2020, we continue to host guests in 
the heart of cities up and down the 
country at an affordable price.

In October 2017 Whitbread launched 
its brand new pub restaurant concept, 
Cookhouse & Pub, in Oldbury, West 
Midlands. The new pub restaurant aims 
to reinvent the pub dining experience, 
delivering “quality food and service in  
an informal, all-day casual restaurant 
with the relaxed vibe and affordability  
of a pub.” With an additional five sites 
now open, Cookhouse & Pub received 
a Midas award for menu innovation  
in a new pub restaurant concept and  
has received positive guest and team 
feedback. The new concept is a strong 
addition to Whitbread’s restaurant 
portfolio and is expected to continue  
to drive strong covers growth alongside 
Beefeater, Bar+Block, Brewers Fayre, 
Table Table and Whitbread Inns.

Premier Inn continues to lead the way 
digitally, providing our customers with 
technology that allows them to search, 
book and pay online with ease, via a 
website or mobile app. 

Following significant investment in our 
in-house digital teams, this year Premier 
Inn launched Business Booker, an online 
portal designed to save time and money 
for businesses. The platform simplifies 
the process of booking and includes 
Business Flex rates, offering faster 
booking, spending caps, employee 
allowances, and downloadable reports. 

Leading the way in nutrition
Across all its brands, Whitbread continues 
to demonstrate leadership in providing  
its customers with ‘credible choice’ and a 
nutrition programme aimed at supporting 
government goals to improve the nation’s 
health by offering healthier, fresher food 
and drink options. 

As part of our nutrition strategy, this year 
saw Whitbread lead an out-of-home 
industry group to develop a Code of 
Practice, in which a number of leading 
restaurant and coffee shop companies 
have committed to cut sugar in their food 
and drink by 20% by 2020. The Code also 
commits to driving responsible behaviour 
within the industry on reformulation, new 
product development and customer 
communications. 

The ambition is to encourage the  
out-of-home sector to join the alliance  
in their support for the Government’s 
Obesity Plan and Public Health  
England’s sugar reduction programme.  
To ensure progress against these 
commitments, the group will be advised  
by independent expert organisation,  
the British Nutrition Foundation. 

Sugar reduction
Increasing customer demand for an 
enhanced food offer with greater choice 
and healthier options is driving our good 
development. We are doing this through a 
mix of reformulating existing products and 
introducing new products and healthier 
versions of a few of our favourites. 

16%

reduction of sugar per portion  
in our Brewers Fayre core desserts 

14%

sugar reduction in Costa’s hot 
chocolate, coffees with sugar-free syrup, 
Frostino and cooler ranges 

7.8% 

sugar reduction in Costa’s chocolate 
tiffin has resulted in nearly three tonnes 
of total sugar removed from this 
product since July 2017 

Whitbread Annual Report and Accounts 2017/18 

31

Strategic reportOperating review continued

Customer Heartbeat 
continued

A digital revolution 
During the year our in-house digital 
teams launched a range of new and 
exciting digital services to ensure our 
customers get the best possible 
experience at Costa.

A massive piece of work was undertaken 
to migrate all of our loyalty customers to 
a brand new digital platform, giving us a 
stable platform to build and innovate 
upon. In October 2017 Costa Digital took 
a huge step forward by launching a new 
look app with an exciting modern feel, 
improved navigation and an infinitely 
more accurate store locator. The new 
app has been positively received by our 
customers, driving an increased level of 
customer satisfaction and allowing us to 
grow our user base to around 1.3 million.

This strong momentum continued with 
the launch of two exciting new pilots 
later in the year: 

•  Costa Collect – The ability for our 

customers to pre-order and pay for  
a coffee via the mobile app. This is 
being piloted in 16 busy London stores 
before adding enhanced features and 
rolling out to more stores later in the 
year. A great offering to give our 
customers a new way to grab their 
favourite coffee; and

•  Express Loyalty – as an industry first, 
customers can now collect Coffee 
Club loyalty points on purchases at 
our Costa Express machines, currently 
being trialled across 21 sites and 30 
machines. An exciting new way for our 
Express customers to enjoy the 
benefits of the Costa Coffee Club.

1.3m

users of the app

Delivering quality 
Customers know they can rely on us to 
deliver quality and value. But they also 
trust us to make sure the products they 
enjoy are sourced responsibly and with 
integrity and that we take our 
responsibility to both people and planet 
seriously. From coffee cups to cotton, 
we’ll find opportunities to make a 
positive impact for the environment 
across our whole supply chain and we’ll 
make sure that our suppliers and the 
people who work with us are always 
treated fairly and with respect. 

At Whitbread we are committed to 
playing our part to tackle the very 
serious issue of plastic waste and coffee 
cup recycling and being a Force for 
Good in this area. This year Costa has 
been a driver for change setting up the 
first nationwide in-store recycling 
scheme (recycling almost 14 million 
takeaway cups) and committing to 
becoming the first ever coffee chain in 
the UK to recycling the same volume of 

Social media presence 
Across the brands we continue to grow 
our social media presence and enjoy 
high levels of engagement in the 
content we post.

1.7m

Costa Facebook likes

260,000

Premier Inn Facebook likes

237,000

Costa Twitter followers

76,000

Premier Inn Twitter followers 

Whitbread Annual Report and Accounts 2017/18 

32

Strategic reportStrategic reportSustainable cotton
Working in partnership with Cotton 
Connect, we have mapped our cotton 
supply chain down to the farms in 
Pakistan where it is grown. This has 
allowed us to have fully traceable and 
sustainable cotton in our supply chain 
in the past year.

1,600

farmers enrolled via Cotton Connect 
in 2017/18

cups it puts onto the market – 500 
million a year by 2020. We have made it 
commercially and financially attractive 
for waste collectors to put in place the 
infrastructure and processes to collect, 
sort and transport coffee cups to 
recycling plants, meaning fewer cups 
will end up in landfill. 

Costa has played an active role in the 
Government’s Environment Audit 
Committee inquiry, providing both 
written and oral evidence and continues 
to work closely with the Government  
to help increase recycling rates.

This year we also launched two new 
multi-purpose cups, fit for purpose in 
our Costa Express machines and offer 
25p for customers using a reusable cup 
in store.

As we look beyond just coffee cups, this 
year we also committed to replacing all 
plastic straws across all Whitbread 
brands with plastic alternatives and were 
the first UK business to sign up to Refill 
– offering over 3,000 sites across the UK 
where consumers can refill their water 
bottles for free. 

Sourcing with integrity
We are committed to sourcing our 
products responsibly and ethically and 
we work closely with our suppliers to 
that end. Respecting human rights 
across our supply chain is a key priority 
for us and we have made good progress 
this year in measuring, monitoring and 
remediating our suppliers’ performance 
against the standards set out in our 
responsible sourcing policy.

We have now begun to implement 
human rights audits in our supply chain 
programme to ensure people in our 
supply chain are treated fairly and with 
respect. 243 of our critical suppliers 
have now been on-boarded to our 
ethical audit programme and over 80 
independent ethical audits have now 
been completed as part of our wider 
Responsible Sourcing programme. 

MSC Fish 
All the wild-caught fish we serve is 
sourced to the Marine Stewardship 
Council (MSC) standard. We are the 
largest hotel and restaurant chain  
in the UK to be awarded the MSC  
Chain of Custody standard and were 
delighted to win MSC’s ‘Newcomer  
of the Year’ award this year in 
recognition of our achievement.

3,000

places across the country for 
people to refill their water bottles

Whitbread Annual Report and Accounts 2017/18 

33

Strategic reportWorking hard
to create new opportunities

1
2
0
2

0
0
7
5

y
b
y
n
a
m
r
e
G
n

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o
o
r

Whitbread Annual Report and Accounts 2017/18  34

Strategic reportStrategic report 
 
 
 
31 

Premier Inn hotels in  
Germany by 2021

5th 

Frankfurt Premier Inn  
5th in the TripAdvisor 
Travellers Choice Awards 
Top 25 ‘Bargain’ hotels in 
Germany

Expanding our reach  
in Germany

This year we have made significant and exciting  
steps in our ambitious growth plans for the  
Premier Inn brand in Germany, where we already  
have one hotel welcoming guests in Frankfurt.  
In addition to our organic pipeline of 11 hotels  
we have agreed to purchase a hotel portfolio of  
19 hotels, 13 of which are open and trading, with  
the remaining six hotels expected to open within  
the next two years. All of the hotels, which we  
expect to rebrand to Premier Inn in around two  
years’ time, are in prime locations in key German  
cities. They are of high quality providing the perfect 
platform on which to establish our brand as a major 
player in this attractive and important market as we 
develop an international business of scale.

Whitbread Annual Report and Accounts 2017/18 

35

Strategic reportOperating review continued

Profitable Growth

Our approach
•  We invest in high returning, profitable sites

•  We innovate with new formats to provide further growth 

opportunities

•  We are growing in selected international markets

•  Our Premier Inn joint site model provides efficiency and 

creates incremental returns

•  Costa uses a number of ownership models, including equity 

stores, franchise and joint venture

Premier Inn
£498m

underlying operating profit†  
was up 6.5%

6.4%

number of rooms available 
increased by 6.4%, with 4,385 net 
new UK rooms opened in the year

5.2%

Premier Inn grew total sales by 
5.2% and UK hotel like for like 
sales† by 2.2%

79%

total occupancy remained high 

Costa
£159m

underlying operating profit†  
was up 0.5%

289

net new stores worldwide

7.5%

total sales growth

1.2%

UK like for like sales† growth 

Force for Good

Operating with integrity and 
transparency underpins the 
way we work.

† 

 Definitions of all APMs are included in 
the glossary on page 167.

Whitbread has produced another  
strong financial performance with  
Group revenues up 6.1% to £3.3 billion. 
Underlying profits before tax increased 
by 4.5% to £591 million, with statutory 
profit before tax increasing 6.4% to  
£548 million. This performance has  
been built on the strength of 
Whitbread’s two UK market-leading 
businesses which have continued to 
grow this year, with 4,385 rooms added 
to the Premier Inn UK network, 204 
Costa UK stores and 1,187 UK Express 
machines added. Premier Inn increased 
underlying operating profits by 6.5% to 
£498 million and Costa increased 0.5% 
to £159 million. A full analysis of financial 
performance can be found in the Group 
Finance Director’s Review on pages  
44 to 49.

Whitbread has a clear plan to deliver 
long-term growth in earnings and 
dividends, combined with a strong 
return on capital. This is achieved 
through disciplined execution in three 
key areas:

01 Grow and innovate  
in our core UK businesses

02 Focus on our strengths  
to grow internationally

03 Build capacity and  
infrastructure to support  
long-term growth

The Board has for some time been fully 
aligned to the view that separating 
Premier Inn and Costa at the right time 
would enhance focus and enable value 
to be optimised for shareholders over 
the longer-term. Given the significant 
strategic progress that has been made 
and the momentum in the remainder  
of the plan, the Board is confident that 
both Premier Inn and Costa will soon be 
businesses of sufficient strength, scale 
and capability to enable them to thrive 
as independent companies. The Board, 
therefore, believes that it is in the best 
long-term interests of Whitbread’s many 
stakeholders to separate Premier Inn 
and Costa, via a demerger of Costa. 
Announcing the demerger of Costa will 
provide clarity to shareholders, team 

Whitbread Annual Report and Accounts 2017/18  36

Strategic reportStrategic report 
members and other stakeholders on 
Whitbread’s strategic direction. 

The Board has carefully considered the 
optimal timing of the demerger of Costa 
and concluded it will be pursued as fast 
as practical and appropriate to optimise 
value for Whitbread’s shareholders and 
is expected to be completed within 24 
months. This timeframe will allow both 
Premier Inn and Costa to maintain 
momentum, complete critical and 
complex transformation and 
infrastructure objectives, and drive 
international expansion, putting each 
business in a strong position to create 
further value as separate entities.

Superior capacity 
growth over last  
3 years (rooms)

Balanced pipeline 
of new capacity
Committed  
pipeline of 14,500 
rooms to 2020

 Premier Inn 13,842
 Travelodge 3,454
 Holiday Inn Express 1,392
 Ibis 562

  New catchments 40%
  Low capacity  

catchments 30%

  High capacity  

catchments 30%

Attractive unit 
economics

1-3 year 

maturity duration

>13%  

ROC at maturity

Strategic priority

Premier Inn UK estate metrics

01 Grow and 
innovate in 
our core  
UK businesses 

Premier Inn UK
•  Good revenue growth of 5.2% to  

over £2 billion from market leading 
occupancy and room growth

•  Underlying operating profit increased 

to almost £500 million through 
disciplined cost action

•  Continued strong occupancy 

throughout the UK whilst adding 
significant new capacity

•  Industry leading rate of customers 

booking directly at 97%

•  Accelerating the competitive 

advantage as the UK’s best value  
hotel for business and leisure   

Over the past three years Premier Inn 
has added more than 13,700 new rooms 
in the UK, 2.5 times more than the 
combined total added by Travelodge, 
Holiday Inn Express and Ibis. Against 
this material addition of new capacity, 
Premier Inn has held occupancy at 
industry leading levels, increased the 
proportion of customers booking 
directly to 97%, improved guest 
feedback scores and increased return  
on capital to 13.4%.

Premier Inn’s committed pipeline of new 
freehold and leasehold hotels currently 
stands at over 14,700 rooms. Combined 
with the current estate of c.72,500, 
Premier Inn expects to have c.85,000 

# hotels
# rooms
Direct booking
Occupancy
Average room rate†
Revenue per available room†
Total accommodation† and food & beverage† 
(F&B) revenue growth
Like for like† accommodation sales growth
Return on capital
Committed pipeline (rooms)

2017/18

785
72,466
97%
79%
£62.87
£49.85

5.4%
2.2%
13.4%
14,750

2016/17

762
68,081
96%
80%
£62.02
£49.77

4.6%
2.5%
13.0%
14,500

Change

3.0%
6.4%
1ppt
(1)ppt
1.4%
0.2%

80bps
(30)bps
40bps

rooms by 2020 with line of sight beyond 
that to 100,000. Premier Inn’s network 
planning and property expertise have 
been paramount in delivering high 
quality new capacity at good returns. 
The skills and data available to Premier 
Inn enable the ongoing delivery of new 
capacity in attractive locations, without 
diluting return on capital once the  
hotel matures. Of the committed new 
room pipeline:

•  40% will be opened in catchments 
with no existing Premier Inn supply;

•  30% will be opened in catchments 
with limited Premier Inn supply; and

•  30% will be opened in catchments 
with higher Premier Inn supply but 
also higher demand such as London 
and city centres.

Over the previous three years, Premier 
Inn has opened almost 4,000 London 
rooms with total accommodation  
sales growth for 2017/18 of 9.1% whilst 
maintaining an excellent occupancy level 
of 83%. In the regions, over 9,700 rooms 
(including 2,900 from extensions to 
existing properties) have been opened  
in the previous three years with total 
accommodation sales growth in 2017/18 

of 6.6% and occupancy at 79%. This 
significant network growth has been 
delivered whilst maintaining a good 
return on capital. Combined with a  
food and beverage offer integral to the 
Premier Inn experience, total Premier Inn 
revenue (including F&B) grew 5.4% in 
2017/18 to just over £2 billion. 

A consistent and high-quality 
experience is vital to the overall  
Premier Inn customer offer. Many of 
Premier Inn’s customers visit multiple 
hotels every year and value a consistent 
experience across the network of  
785 hotels. Therefore, the ongoing 
refurbishment of rooms is critical to 
ensure consistency. To balance the 
demands of customers for consistent 
high quality and the capital required to 
deliver this, Premier Inn has developed  
a more efficient model to refurbish 
rooms. This has resulted in faster 
refurbishment, which minimises 
disruption and lowers the refurbishment 
cost by more than 30%. This has 
enabled Premier Inn to have 87% of 
its 72,466 rooms in the latest formats.

Core to Premier Inn’s success has been 
its investment in digital capabilities. This 
began with re-platforming Premier Inn’s 
core trading website, introducing a yield 

Whitbread Annual Report and Accounts 2017/18 

37

Strategic report 
 
Operating review continued

Profitable Growth 
continued

management system, investing in 
enhanced digital marketing capabilities 
and introducing a business-focused 
booking tool which took over 500,000 
bookings in the year. As a result, the 
number of visits to Premier Inn’s website 
has increased to seven million visits per 
month, whilst consistently retaining over 
85% of total bookings directly through 
Premier Inn’s digital channels.

Costa UK
•  Strong UK revenue growth of 7.3% 

delivered through disciplined delivery 
of new outlets

•  Consistently strong growth of Costa 

Express with UK total sales increasing 
18% to £210 million

•  Underlying UK operating profit of  
£151 million as cost pressures and a 
challenging consumer environment 
are mitigated by the investment in 
new capacity and efficiency savings

•  Good progress in rebalancing UK 

store network to convenience-based 
channels & locations

•  Food range enhancement gaining 
traction with over 1ppt increase in 
food capture rate

•  New point-of-sale till rollout 

substantially complete in all UK stores

Costa is part-way through a multi-year 
transformation programme designed  
to improve the customer experience 
through innovation in the coffee and 
food offer, investing in the stores and 
broadening the channels in which Costa 
operates. During the year, despite the 
well-publicised level of external 
challenges from decreased footfall in 
traditional shopping locations and 
increased levels of inflation, Costa has 
made significant progress in its 
transformation.

Fundamental to Costa’s ongoing 
success in the UK is ensuring it can 
serve coffee to customers when and 
where they want it. Traditionally, this 
was primarily in high street and 
shopping centre locations. With 
increased adoption of coffee, consumers 
are demanding a more convenient 
purchase. Costa has been fulfilling this 
demand with the majority of new 
capacity being added to retail parks, 
drive-thrus, transport locations and 
Costa Express machines. Costa’s 

Costa metrics

# high street stores
# shopping centres & retail park stores
# drive thru stores
# concessions & transport & office stores
# franchise stores
# Costa Express machines

UK equity stores like for like sales growth
UK Express like for like sales growth
Total UK like for like sales growth

Return on capital 

2017/18

2016/17

Change

455
409
81
427
1,050
7,248

(0.4)%
7.2%
1.2%

46.0%

441
383
54
402
938
6,061

2.0%
n.m.
n.m.

45.4%

3.2%
6.8%
50.0%
6.2%
11.9%
19.6%

(240)bps
n.m.
n.m.

60bps

economic model of high return on 
capital and short, flexible lease 
structures ensures that Costa can 
continue to tailor the store portfolio 
toward these high-growth areas.

With changing consumer preference for 
convenience and shorter-term pressures 
on consumer confidence, many of 
Costa’s stores in traditional shopping 
locations are experiencing declining like 
for like sales. In these destinations Costa 
can limit the impact of declining footfall 
through enhancing the overall customer 
offer and increasing average transaction 
values. Costa expects this trend to 
continue in the medium term. However, 
with a total return on capital in excess of 
45%, less than 2% of the Costa estate 
(just 29 stores) makes a cash loss. With 
short leases Costa has flexibility to churn 
these sites to better locations or 
negotiate lower rent.

Costa has made significant progress in 
delivering new and innovative food and 
coffee ranges, with a good uplift in the 
savoury food capture rate following the 
launch of a new breakfast offering in 
May. This uplift was sustained with an 
improved salad range available in stores 
from June and a new hot lunch range 
launched in September. The overall food 
capture rate for the Costa UK equity 
business increased by 1ppt to 42.6%.

The Costa point-of-sale terminal 
upgrade programme is now also 
substantially complete and has allowed 
us to trial mobile order & collect in 16 
London stores. The new terminals will 
enhance the customer experience 
through faster transaction times and 
greater menu flexibility, enable new 
initiatives to enhance store efficiency, 
and improve customers’ digital 
experience including the trial of mobile 
order & collect. In addition, Costa will 
also begin to trial the use of targeted 
offers to the five million active Costa 
Club loyalty programme members. 

Costa is also trialling the connection  
of the loyalty programme to Express 
machines, which has the potential  
to increase the number of Express 
customers visiting stores to  
redeem points. 

Strategic priority

02 Focus on 
our strengths 
to grow 
internationally 

Premier Inn Germany | Significant 
acquisition of 19 hotels agreed to 
accelerate network growth
The German hotel market is 35% larger 
than the UK and similar to the UK ten 
years ago and it is experiencing a 
structural shift from independent hotels 
to branded hotels. The branded budget 
hotel sector is the fastest beneficiary of 
this shift, but still only represents a 6% 
market share, compared to 24% in the 
UK. With only moderate growth 
expected from other brands, Premier 
Inn’s strong quality and value credentials 
provide a long-term opportunity to 
establish a major hotel brand and 
develop a successful business of scale in 
this attractive market.

Given the scale and attractive nature  
of the opportunity in Germany, 
Whitbread accelerated the development 
of an organic new hotel pipeline and 
announced a significant agreed 
acquisition of a portfolio of hotels. 
Together, the organic pipeline and 
acquisition will deliver 31 hotels, 
comprising 5,720 rooms across 15 key 
cities, by 2021.

Whitbread Annual Report and Accounts 2017/18  38

Strategic reportStrategic reportWork to improve the proposition in 
China has continued alongside the 
ownership changes, to ensure store level 
economics support the strong growth 
planned. Following trials last year, with 
new store formats, products and 
enhanced team training, the 
performance has been pleasing. In line 
with the strategy to focus on core cities, 
39 stores were closed in the year. The 
experience gained from Costa’s trials 
provides confidence in the customer 
offer and the opportunity to extend the 
store network to more than 1,200 stores 
by 2022, with significant opportunity 
beyond this over the longer term. 

Other international activity
Whitbread has now completed the exit 
of all non-core international operations 
for both Premier Inn and Costa. This 
activity has included the closure of the 
equity-owned Costa business in France 
and the disposal and exit of all 11 hotels 
and management agreements in India, 
Thailand, Singapore and Indonesia. 
These exits have been completed 
slightly ahead of previous financial 
guidance and now enable the teams  
to focus international efforts on 
developing Premier Inn in Germany  
and Costa in China.

Costa Poland performed well with  
stores and Express machines in like  
for like sales growth. There are now 
approximately 140 Costa stores across 
22 cities and nearly 300 Express 
machines. During the year, new products 
were successfully launched including 
bacon baguettes and cold brew coffee. 

Costa Express continued its international 
expansion with a further 200 machines 
in Europe, the Middle East and Malaysia. 
The entry into Malaysia has been 
received well following a tailored launch 
with iced coffees, and over 150 machines 
installed to date. There are now around 
1,000 machines in six countries and, 
although the business in Canada will be 
exited, there are a further three 
countries in trial. 

Premier Inn in the Middle East continues 
to perform well against tough market 
conditions, with good occupancy levels 
and strong customer feedback. Premier 
Inn has a productive partnership with 
Emirates, with a hotel recently opened in 
Doha, comprising 219 rooms, and plans 
for one further 389-room hotel in Dubai, 
due to open in 2018/19. Costa in the 
Middle East has also experienced tough 
market conditions, resulting in a decline 
in sales during the year.

German hotel pipeline

Open and trading
Committed pipeline

Total

Organic

To be acquired

Total

Hotels

Rooms

Hotels

Rooms

Hotels

Rooms

1
11

12

 210
 2,400

 2,610

13
6

19

2,140
970

3,110

14
17

31

2,350
 3,370

 5,720

This acquisition represents an important 
step in accelerating Whitbread’s existing 
international strategy and in replicating 
Premier Inn UK’s success and network 
scale in this key strategic market. 
Whitbread will continue to explore 
options to further accelerate growth  
in Germany, through a mix of freehold 
property developments, leasehold  
sites and acquisitions of small existing 
hotel portfolios.

The transaction and consideration are 
conditional upon obtaining consent  
from landlords to rebrand the hotels and 
upon the termination of the franchise 
agreements with the current franchisor. 
This could take up to two years for the 
13 trading hotels. The hotels being 
acquired will continue trading under 
their current brand, in advance of being 
refurbished in to the Premier Inn brand. 
The acquisition is expected to deliver 
returns in excess of Whitbread’s cost of 
capital and be earnings enhancing the 
year after completion.

The pipeline of new capacity in Germany 
is now a mix of hotels to be acquired and 
the accelerated organic pipeline of new 
leasehold and freehold sites.

Costa China | Completed buy-out of 
South China joint venture partner
On 10 October 2017 Whitbread 
announced the buy-out of the 49% 
share in the South China joint venture 
held by Yueda for RMB 310 million 
(£35 million). The South China operation 
comprises approximately 250 stores. 
The partnership with Yueda was 
essential in the first phase of Costa’s 
development in China, but full control 
enables a greater level of focus on 
improving the overall proposition and 
reshaping the store network to have 
broader and deeper representation in 
key cities. Costa’s strong joint venture 
partnership with BHG in North China 
will continue unaffected.

Whitbread Annual Report and Accounts 2017/18  39

Strategic reportOperating review continued

Profitable Growth 
continued

Strategic priority

03 Build 
capability to 
support long 
term growth 

Whitbread is focused on securing  
the cost efficiencies needed to offset 
structural cost pressures in the hotel and 
coffee markets. Whitbread’s property 
expertise underpins the consistent 
quality and competitive advantage 
enjoyed by both Premier Inn and  
Costa over rivals, whilst Whitbread’s 
technology skills have undergone a 
step-change as work is conducted to 
replace legacy systems and become an 
increasingly technologically-enabled 
and effective business.

Winning Teams
The breadth and scale of Whitbread 
facilitates superior attraction and 
retention of talented people. As 
Whitbread entered a new phase of 
growth, a different mix of skills has  
been required. The executive team  
was completed in September with  
the appointment of a new Group 
Transformation Director, responsible  
for improving Whitbread’s supply  
chain, procurement and IT shared 
service capability. 

A lean central Group team provides 
governance and strategic oversight and 
Whitbread’s shared services facilitate 
transformation and efficiency 
programmes across the IT, procurement 
and supply chain functions. For the next 
two years this structure will provide the 
Premier Inn and Costa management 
teams a significant amount of freedom 
to focus on delivering growth and 
innovation in Whitbread’s UK and 
international markets.    

Science-based carbon target
In 2017/18 we set a new science-based 
carbon target for Whitbread. We have 
committed to reduce our carbon 
emissions intensity by 50% by 2025  
and 88% by 2050 (against a 2016/17 
baseline). This target aligns Whitbread  
to the global Paris Climate Change 
agreement made at COP 21 in 2015. This 
commitment ensures we are continuing 
to set high targets to ensure we remain 
dedicated to tackling climate change as 
we grow.

50% 
reduction

in our carbon emissions intensity  
by 2025

combination of procurement benefits 
and shared services. During the year, 
more than £65 million of savings  
were achieved through structural 
reorganisation, store and site efficiency, 
procurement and supply chain savings 
and process re-engineering. The next 
phase of activity will involve further 
shared procurement and evolving the 
supply chains for both Premier Inn and 
Costa. Whitbread’s progress so far and 
confidence in the next phase of activity, 
has enabled an increase in ambition 
from £150 million of savings to  
£250 million, with £100 million to be 
delivered over the next two years.  
This will help to offset a substantial 
proportion of the inflationary pressures 
over the coming years. 

Improving technology capabilities
Over the last two and a half years, 
Whitbread has undergone a significant 
investment programme to improve the 
core infrastructure, internal support 
systems and customer facing systems in 
both Premier Inn and Costa. This 
programme has been delivered by a 
newly created shared support team, 
ensuring Whitbread has the scale and 
capabilities to deliver. So far, the 
Group-wide technology team has:

•  substantially completed the upgrade 
of all Costa point-of-sale terminals; 

Everyday Efficiency
In 2016 Whitbread began a five-year 
programme to generate £150 million  
of efficiency savings and mitigate 
inflationary cost pressures. This 
programme has already delivered  
£105 million of savings from a 

•  upgraded Costa’s loyalty data 

management system;

•  re-platformed Premier Inn’s core 

trading website;

•  implemented a yield management 

system for Premier Inn;

•  delivered new mobile applications for 

both Costa and Premier Inn;

•  replaced Premier Inn’s core finance 

systems; and

•  installed workforce planning systems 
for both Costa and Premier Inn’s F&B 
operations.

Further essential work still needs to be 
done, and for the  next 24 months the 
focus remains on the complex process 
of replacing legacy systems with 
sustainable platforms that meet 
customer demands and enable 
operational efficiencies and innovation. 
This vital work includes:   

•  leveraging the expertise in the shared 

digital team to extend the Costa 
mobile order & collect trial and further 
enhance the offering to its five million 
loyal customers;

•  replacing Costa’s legacy finance 

systems to allow greater efficiency 
and insight, utilising knowledge gained 
from Premier Inn’s recent successful 
finance transformation;

•  replacing legacy HR systems across 
Premier Inn and Costa, supporting 
team retention and efficiencies; and

•  in Premier Inn, replacing its hotel 

booking system by 2020.

Property expertise
Premier Inn’s success in the UK has  
been delivered through its unique 
asset-backed, owner-managed model. 
The balanced property ownership 
model provides Premier Inn significant 
competitive advantages, including:

•  superior market access with flexibility 

to acquire freehold sites without 
additional external finance and 
favourable leasehold access;

•  a proven model of value creation 

through capture of development profit 
and the ability to extend and refurbish 
hotels;

•  low-cost funding, with corporate debt 
costs lower than leasehold finance and 
the ability to recycle capital through 
selective sale and leaseback 
transactions; and

•  ensuring a strong and flexible 

operating model with lower financial 
gearing, avoidance of rent escalation 
and underpins Whitbread’s credit 
rating, covenant strength and pension.

Whitbread Annual Report and Accounts 2017/18  40

Strategic reportStrategic reportUpdate on Group structure | 
Creating two high-quality 
independent companies
The Board regularly reviews the 
strategic direction of Whitbread and 
the structure of the Group. These 
reviews are designed to protect and 
enhance the long-term value of the 
businesses within Whitbread for its 
shareholders and to ensure that the 
businesses continue to effectively and 
responsibly serve their customers  
and communities. This approach has 
delivered considerable long-term 
returns for shareholders, created 
substantial employment and career 
opportunities for Whitbread’s team 
members, and played a part in the 
daily lives of millions of consumers 
throughout the UK and internationally.

The Board has for some time been of 
the view that separating Premier Inn 
and Costa at the right time would 
enhance focus and enable value to be 
optimised for shareholders over the 
longer term. Given the significant 
strategic progress that has been 
made and the momentum in the 
remainder of the plan, the Board is 
confident that both Premier Inn and 

Costa will soon be businesses of 
sufficient strength, scale and 
capability to enable them to thrive as 
independent companies. The Board, 
therefore, believes that it is in the best 
long-term interests of Whitbread’s 
many stakeholders to separate 
Premier Inn and Costa, via a demerger 
of Costa. Announcing the demerger 
of Costa will provide clarity to 
shareholders, team members and 
other stakeholders on Whitbread’s 
strategic direction. 

The Board has carefully considered 
the optimal timing of the demerger 
of Costa and concluded it will be 
pursued as fast as practical and 
appropriate to optimise value for 
Whitbread’s shareholders and is 
expected to be completed within 
24 months. This timeframe will allow 
both Premier Inn and Costa to 
maintain momentum, complete 
critical and complex transformation 
and infrastructure objectives, and 
drive international expansion, putting 
each business in a strong position 
to create further value as separate 
entities. These objectives include:

•  completing the complex and critical 
IT and business system upgrades 
and improvement programmes, 
which are delivered by Whitbread 
shared resources;

•  delivering the recently upgraded 
efficiency programme, which will 
offset a significant proportion of  
the current high level of industry 
inflation and minimising disruption 
to trading and product innovation 
activities, particularly in the UK;

•  further develop the international 

strategies in both Premier Inn and 
Costa, to build the foundations for 
long-term profitable growth; and

•  appropriately managing the 

Whitbread pension fund deficit 
and funding facilities and ensuring 
both Whitbread and Costa have 
appropriate governance structures 
in place to thrive as separate 
entities.

Regular updates on progress will be 
given as part of Whitbread’s standard 
financial reporting cycle.

Reducing our  
environmental Impact 
By encouraging simple but effective 
behaviours to reduce the energy and 
resources we use we can reduce our 
environmental footprint while also 
driving business efficiencies. By 
investing in new technologies and ways 
of working, we are able to test and 
demonstrate higher sustainability 
standards, whilst setting challenging 
targets to build further momentum.

The Roastery 
On 13 March 2017, Costa opened its new 
state-of-the-art roastery in Basildon.  
As well as quadrupling Costa’s roasting 
capacity and being one of the largest 
roasteries in Europe, it is also one of the 
world’s most sustainable manufacturing 
buildings. We are proud that our roastery 
is the first industrial process site to be 
built to BREEAM* Outstanding standard.

*  BREEAM is an assessment based on 

sustainability metrics and indices that 
cover a range of environmental issues 
from energy and water use, health, 
pollution, transport, materials, waste, 
ecology and management processes 
throughout the design, procurement, 
construction and operation of the building. 
It aims to reduce the negative effects of 
construction and development on the 
environment. Outstanding is the highest 
achievement awarded through BREEAM.

Costa’s success in the UK and 
internationally has also been a 
consequence of Whitbread’s successful 
property strategy. Whitbread’s  
asset-backed model, combined with 
prudent leverage and strong operating 
businesses, ensures Whitbread has  
a superior covenant in negotiating  
for leased sites for Costa stores.  
As a result, Costa is supported with  
a material competitive advantage 
through enhanced access to sites at 
attractive rates.

Whitbread is also actively managing its 
property portfolio and has completed 
four sale and leaseback transactions 
over the last two years with total cash 
proceeds to date of £242 million. 
Sale and leaseback transactions are 
appropriate for properties which have 
fulfilled their development potential and 
can secure attractive rental yields. The 
level of sale and leaseback transactions 
will continue to be reviewed subject to 
disposal opportunities in the UK and 
investment opportunities in the UK  
and Germany. In line with Premier 
Inn’s strategy of operating F&B outlets 
which complement the Premier Inn 
proposition, seven standalone 
restaurants have also been sold, with 
16 remaining. 

Whitbread Annual Report and Accounts 2017/18 

41

Strategic reportWorking hard
to grow internationally 

449

stores in China

1,200

stores by 2022

Whitbread Annual Report and Accounts 2017/18  42

Strategic reportStrategic reportNo. 2

coffee shop brand in China

Focus on our strengths  
to grow internationally

China presents an exciting opportunity for the Costa 
brand and our decision this year to buy-out the 49% 
share of our joint venture partner in South China 
marks a significant step towards our goal to establish 
Costa as the undisputed No. 2 coffee shop brand in 
this large and fast-growing market. With over 400 
stores today we are working hard to improve Costa’s 
brand proposition to ensure it meets the demands 
of China’s highly aspirational consumers and our trial 
of a new store concept with innovative store design, 
new coffee and food products and enhanced 
employee training is proving very popular with 
customers. The success of the customer offer 
coupled with our newly acquired strategic and 
funding flexibility provides the opportunity to grow 
our network to around 1,200 stores by 2022, with 
significant scope beyond this over the longer term. 

Whitbread Annual Report and Accounts 2017/18  43

Strategic reportGroup Finance Director’s review

Ongoing disciplined 
allocation of capital  
and focus on executing 
Whitbread’s plans will 
deliver sustainable growth 
in earnings and dividends 
and a strong return  
on capital.

Nicholas Cadbury 
Group Finance Director

Good financial  
performance in line  
with expectations

Profit growth | Good sales growth and disciplined cost control 
underpins profit growth

Revenue
Profit from operations
Central costs

Underlying operating profit
Underlying net finance costs

Underlying profit before tax
Non-underlying items

Profit before tax
Tax

Net profit

2017/18

£3,295m
£657m
£(35)m

£622m
£(31)m

£591m
£(43)m

£548m
£(112)m

£436m

2016/17

Change

£3,106m
£626m
£(34)m

£592m
£(27)m

£565m
£(50)m

£515m
£(99)m

£416m

6.1%
5.0%
4.5%

5.0%
(15.4)%

4.5%
15.1%

6.4%
(12.6)%

4.9%

•  Strong revenue growth of 6.1% and 

market share gains in both Premier Inn 
and Costa

•  Disciplined cost management enabling 
underlying profit growth of 4.5% to 
£591 million, and statutory profit before 
tax growth of 6.4% to £548 million

•  Premier Inn underlying operating profit 
grew to £498 million, Costa increased 
to £159 million

•  Good discretionary free cash flow 
conversion of 94%, delivering  
£585 million to reinvest

•  Strong balance sheet with net debt 

reduced to £833 million

•  Return on capital increased 20bps  
to 15.4%, despite scale of recent 
investment

Whitbread has again delivered good 
results, with underlying profit before tax 
up 4.5% to £591 million and underlying 
basic earnings per share up 5.6% to 
260.16p, driven by a combination of 
revenue growth of 6.1% to £3,295 million 
and disciplined cost control. Statutory 
profit before tax increased 6.4% to  
£548 million and total basic earnings per 
share grew 3.6% to 239.74p. Both Premier 
Inn and Costa have increased market 
share, with underlying operating profit up 
6.5% to £498 million in Premier Inn and 
0.5% to £159 million in Costa. Good 
discretionary free cash flow conversion  
of 94% delivered £585 million to re-invest 
and, despite the scale of re-investment, 
the Group return on capital increased by 
twenty basis points to 15.4%.

Whitbread Annual Report and Accounts 2017/18  44

Strategic reportStrategic reportPremier Inn
•  Good revenue growth of 5.2% to  

over £2 billion from market leading 
occupancy and room growth

•  Underlying operating and statutory 

profits increased to almost  
£500 million through disciplined  
cost action

•  Consistent and disciplined investment 
in fast-maturing new rooms with good 
return on capital

•  Strong 40bps increase in return on 

capital to 13.4%, reflecting good profit 
growth

Premier Inn (including food & beverage 
revenue) performed well during the  
year, with revenue increasing 5.2% to 
£2,007 million (2016/17: £1,908 million) 
and underlying operating profit growing 
6.5% to £498 million (2016/17: £468 
million). This growth in profits led to an 
increase in return on capital to 13.4% 
(2016/17: 13.0%), despite further capital 
investment in Premier Inn of £410 million.

In the UK & Germany, Premier Inn 
(including F&B) increased revenue  
by 5.4% to £2,004 million (2016/17: 
£1,902 million) and grew underlying 
operating profit at a faster rate of 5.7% 
to £498 million (2016/17: £472 million). 
Accommodation revenue growth of  
7.1% was a mix of good like for like sales 
growth and the benefit of new hotels 
opened in the last 12 months. Like for  
like accommodation sales growth of 
2.2% (2016/17: 2.5%) was the result of  
an increase in the average rate charged 
per room of 1.4% to £62.87 (2016/17: 
£62.02) and the benefit of hotel 
extensions, offset by a modest reduction 
in occupancy to 79.3% (2016/17: 80.2%). 
Like for like RevPAR was up 0.3% with 
RevPAR in catchments with no Premier 
Inn capacity growth up c.1.7%, comparable 
with the midscale and economy market 
RevPAR growth of 2.0%.

In London, Premier Inn grew well with 
total accommodation sales up 9.1%, with 
12.5% growth coming from additional 
room capacity. With high occupancy 
and the additional capacity added, like 
for like RevPAR declined by (1.3)% and 
like for like sales by (0.9)%, compared  
to the midscale and economy market 
where RevPAR increased 0.9%.

Outside London, Premier Inn’s total 
accommodation sales growth was again 
strong, increasing 6.6%, with like for like 
RevPAR increasing 0.9% and like for like 
sales growth of 3.0%, supported by 
c.800 extension rooms opened over the 
last 12 months. The midscale and economy 
market RevPAR increased 2.3%. 

Premier Inn financial highlights

Revenue
UK & Germany (inc. F&B)
International

Underlying operating profit
UK & Germany (inc. F&B)
International

2017/18

2016/17

Change

£2,007m £1,908m
£1,902m
£2,004m
£6m
£3m

£498m
£498m
£0m

£468m
£472m
£(4)m

5.2%
5.4%
n.m.

6.5%
5.7%
n.m.

8.8%

Statutory profit before tax

£498m

£457m

Other metrics
UK accommodation total sales growth
UK F&B total sales growth
Premier Inn (inc. F&B) total sales growth

UK accommodation like for like sales growth
UK F&B like for like sales growth

Q4 UK accommodation like for like sales growth
Q4 F&B like for like sales growth

7.1%
2.5%
5.2%

2.2%
0.4%

0.3%
(1.1)%

6.9%
0.7%
4.7%

2.5%
0.3%

2.9%
0.6%

20bps
180bps
50bps

(30)bps
10bps

(260)bps
(170)bps

Return on capital

13.4%

13.0%

40bps

In the second half of the year, the pace 
of like for like accommodation sales 
growth slowed, in line with a general 
softening across the midscale and 
economy hotel market, particularly in 
London. Comparatives were particularly 
challenging following strong growth in 
H2 2016/17 due to a weak pound, 
compounded by an increase in the rate 
of market supply growth in H2. However, 
with total accommodation sales growth 
in the second half of this year at 7.0% for 
London and 5.2% outside London, 
Premier Inn continued to gain market 
share through adding capacity in the 
right locations, and at a strong return 
on capital. 

During the year, the hospitality industry 
experienced significant inflationary 
pressures arising from the increase in 
business rates and a higher National 
Living Wage. In total, this led to a cost 
increase of c.£55 million, impacting 
underlying operating profit margin by 
280 basis points. However, this inflation 
was substantially offset by the efficiency 
programme, which benefitted from  
some acceleration in savings. Increased 
sales and new capacity contributed 
90 basis points, more than offsetting  
the additional investments in IT and 
refurbishment. This resulted in an 
increase in overall underlying operating 
margin from 24.5% in 2016/17 to 24.8% 
in 2017/18.

The food and beverage offer comprising 
Whitbread’s restaurant brands and 
integrated Premier Inn restaurants is 
integral to the overall Premier Inn 
experience. F&B revenue grew 2.5%, 
with like for like sales growth of 0.4% 
(2016/17: 0.3%). Like for like growth was 
a result of all Beefeater restaurants now 
being refurbished to the latest ‘orange 
cow’ format; enhancements to menus 
across Thyme, Beefeater and Brewers 
Fayre restaurants; and increased focus 
on value in all F&B formats, driving an 
increase in covers.

During the year, the exit of all hotels in 
India, Thailand, Singapore and Indonesia 
was completed. As a result of these 
exits, underlying operating losses from 
Premier Inn International reduced to nil 
(2016/17: £(4) million).

After non-underlying items of £(0.9) 
million, statutory profit before tax 
increased 8.8% to £498 million (2016/17: 
£457 million). Non-underlying items in 
Premier Inn consisted of a net cost  
of £6 million relating to the disposal 
of properties and property-related 
provisions, over £1 million of UK 
restructuring costs, offset by a gain 
of more than £6 million recognised 
following the exit of operations in India 
and South East Asia. Further details on 
non-underlying items can be found in 
Note 6 to the financial statements. 

Whitbread Annual Report and Accounts 2017/18  45

Strategic reportGroup Finance Director’s review continued

Costa financial highlights

Revenue
UK Stores
UK Express
Total UK
International 

Underlying operating profit
Total UK
International

2017/18

2016/17

Change

£1,292m
£921m
£210m
£1,131m
£161m

£1,202m
£876m
£178m
£1,054m
£148m

£159m
£151m
£8m

£158m
£154m
£4m

7.5%
5.2%
18.0%
7.3%
8.5%

0.5%
(2.3)%
n.m.

Statutory profit before tax

£123m

£130m

(5.5)%

Other metrics
UK equity like for like sales growth
UK Express like for like sales growth
UK total like for like sales growth

Q4 UK equity stores like for like sales
Q4 UK Express like for like sales growth
Q4 UK like for like sales growth

(0.4)%
7.2%
1.2%

(1.8)%
5.5%
(0.3)%

2.0%
n.m.
n.m.

(240)bps
n.m.
n.m.

(0.8)%
n.m.
n.m.

(100)bps
n.m.
n.m.

Return on capital

46.0%

45.4%

60bps

Costa
•  Strong revenue growth of 7.5% 

delivered through disciplined delivery 
of new outlets

•  Positive like for like sales growth in 
Costa Express offsetting the lower 
high street footfall

•  Consistently strong growth of Costa 

Express with UK total sales increasing 
18% to £210 million

•  Steady underlying operating profit of 

£159 million with cost pressures 
mitigated through efficiencies, and 
continuing investment for the future, 
in a strong coffee market 

•  Costa International profits increased 
to £8 million driven by European 
equity and franchise operations

•  Statutory profit before tax down 5.5% 

to £123 million

•  Excellent return on capital of 46.0%

Costa revenue increased at a strong rate 
of 7.5% to £1,292 million (2016/17:  
£1,202 million). Recent significant 
increases in industry cost structures 
were offset by efficiency savings, whilst 
investment continued in the UK 
customer proposition, IT infrastructure, 
and in establishing international growth 
platforms. Against this backdrop, 
underlying operating profit grew  
by 0.5% to £159 million (2016/17:  
£158 million). Fundamentally strong  
unit economics in both the Costa UK 
stores and Costa Express businesses 
resulted in an excellent return on capital 
of 46.0% (2016/17: 45.4%).

In the UK, Costa increased revenue  
by 7.3% to £1,131 million (2016/17:  
£1,054 million). This strong sales growth 
was principally driven by the addition of 
204 net new stores, and the continued 
strong performance of Costa Express, 
which grew revenues by 18% to  
£210 million (2016/17: £178 million). Like 
for like sales in the UK grew by 1.2%, 
benefitting from a strong performance 
in Express. Like for like sales in UK 
equity stores, whilst declining by (0.4)%, 

performed better than footfall trends 
in traditional shopping locations. This 
relative outperformance was primarily a 
result of increased spend per transaction 
supported by the ongoing improvements 
in the food offer and the introduction of 
new drinks. 

Costa UK underlying operating profit 
declined by (2.3)% to £151 million 
(2016/17: £154 million); in line with 
previous margin guidance which 
signposted both external cost pressures 
and a meaningful period of investment 
in technology platforms, digital 
propositions and product innovation, 
culminating in an incremental  
c.£10 million invested in the year. A mix 
of significant increases in labour costs, 
business rates and the foreign exchange 
impact on coffee imports was fully 
offset by efficiency savings.

Costa’s international contribution to 
underlying operating profit increased 
to £8 million (2016/17: £4 million). This 
followed a good performance in Poland 
and European franchise markets and 
the exit from our loss-making equity 
business in France. This was partially 
offset by a more challenging 
environment in the Middle East and 
increased investment in Costa’s business 
in China following the buy-out of its 
Southern China joint venture partner at 
the beginning of the second half of the 
year. In China, an incremental investment 
of £5 million in operating cost is 
anticipated in FY19 on new stores, 
marketing, product innovation and 
digital capabilities. With the success of 
Express in the UK, and the opportunity 
ahead of us internationally, a similar 
incremental investment in the 
international Express business is also 
anticipated as new international markets 
are established.

After non-underlying items of  
£(36) million, Costa’s statutory profit 
before tax decreased (5.5)% to  
£123 million (2016/17: £130 million).  
Non-underlying items in Costa consisted 
of impairment charges and property 
provisions of £17 million in relation to 
underperforming stores, an impairment 
charge of £9 million for IT projects,  
and £6 million of costs principally  
related to the restructuring of Costa’s 
international businesses in China, France, 
Singapore and Canada (see Note 6 to 
the financial statements).

Whitbread Annual Report and Accounts 2017/18  46

Strategic reportStrategic reportNet finance costs
The underlying net finance cost for the 
year was £4 million higher than last year 
at £31 million (2016/17: £27 million) 
following the successful £200 million  
US private placement and lower interest 
capitalised on construction projects. 

Total net finance costs were £41 million 
(2016/17: £37 million) including the 
non-underlying IAS19 pension finance 
charge of £10 million (2016/17:  
£9 million). 

Taxation
Underlying tax for the year amounted  
to £117 million at an effective tax rate of 
19.8% (2016/17: 21.1%). The decrease in 
effective tax rate is predominantly due 
to a reduction in the statutory rate of UK 
corporation tax from 20% to 19%. The 
statutory tax expense for the year was 
£112 million (2016/17: £99 million). 

Dividend
The Group’s dividend policy is to grow 
the dividend broadly in line with 
earnings across the cycle. A final 
dividend of 69.75 pence per share 
(2016/17: 65.90p), an increase on last year 
of 5.8%, amounting to £127 million, was 
declared by the Board on 24 April 2018. 
Full details are set out in Note 8 to the 
financial statements. The dividend will 
be paid on 4 July 2018 to all shareholders 
on the register at the close of business 
on 25 May 2018. Shareholders will again 
be offered the option to participate in  
a dividend re-investment plan.

Cash generation
Cash generation remained strong  
in the year with cash generated from 
operations increasing to £877 million 
(2016/17: £860 million) whilst converting 
94% of underlying operating profit  
into discretionary free cash. This 
discretionary free cash flow was used to 
fund Whitbread’s pension contributions 
of £101 million, dividend payments of 
£178 million and expansionary capital 
expenditure of £396 million. 

Capital investment
Capital expenditure during the year was 
£555 million (2016/17: £610 million). The 
year-on-year reduction was principally 
due to the timing of new hotels and 
hotel refurbishments. 

Investments in new and extended  
hotels mature over a 1-3 year period  
and deliver return on capital above 13%. 
Maintenance capital expenditure in 
Premier Inn is essential to ensure 
consistent, high quality rooms across  
the estate which is a key driver of repeat 
direct business. In the last two years, 
£530 million has been invested in 
expanding the UK network with a 
further £100 million spent on the 

Earnings per share

Statutory basic earnings per share
Statutory diluted earnings per share

2017/18

239.74p
239.08p

2016/17

Change

231.39p
230.89p

Underlying basic earnings per share
Underlying diluted earnings per share

260.16p
259.44p

246.48p
245.95p

Full details are set out in Note 10 to the financial statements.

Cash generation | Consistent & strong to fund investments

Underlying operating profit
Depreciation and amortisation
Other non-cash items
Change in working capital

Cash generated from operations
Maintenance capital expenditure
Interest
Tax

Discretionary free cash flow
Pensions
Dividends
Expansionary capital expenditure
Proceeds from sale & leaseback transactions
Proceeds from disposal of business
Other 

Net cash flow
Opening net debt

Closing net debt

2017/18

£622m
£230m
£13m
£12m

£877m
£(159)m
£(34)m
£(99)m

£585m
£(101)m
£(178)m
£(396)m
£75m
£57m
£15m

£57m
£890m

£833m

3.6%
3.5%

5.6%
5.5%

2016/17

£592m
£218m
£15m
£35m

£860m
£(206)m
£(35)m
£(87)m

£532m
£(90)m
£(167)m
£(404)m
£193m
£14m
£(58)m

£20m
£910m

£890m

Capital investment | Compelling opportunities to invest at high return on capital

Maintenance and product improvement
Premier Inn
Costa

Growth
New/extended UK hotels
Premier Inn Germany & International
New Costa stores
South China JV buy-out
Express machines

Total

organic pipeline in Germany. Capital 
expenditure for Premier Inn Germany 
does not reflect any amounts for the 
recently announced agreement to 
acquire a portfolio of hotels, which will 
be accounted for on completion of the 
transaction. In the unlikely event the 
transaction does not proceed, a break 
fee would become payable which would 
be accounted for at that time. 

The pace of investment in new Costa 
stores and Costa Express machines 
continued in the year, with a further 
£47 million of capital on new stores and 

2017/18

2016/17

Last 2 years

£118m
£41m

£227m
£65m
£47m
£35m
£22m
£555m

£148m
£58m

£303m
£35m
£41m
–
£25m

£610m

£266m
£99m

£530m
£100m
£88m
£35m
£47m

£1,165m

£22 million on new Express machines. 
New Costa stores take 1-3 years to reach 
maturity and deliver return on capital of 
30-40%.

Capital expenditure for 2018/19 is 
expected to be in the region of  
£600 million to £700 million with a 
relatively higher allocation to Costa as 
the pace of UK store refurbishment 
accelerates and we continue to grow 
Costa Express unit numbers. 

Whitbread Annual Report and Accounts 2017/18  47

Strategic reportGroup Finance Director’s review continued

Capital discipline | Asset-backed balance sheet provides flexibility

2017/18

H1 2017/18

2016/17

Net debt
Pension (net of tax)
Capitalised leases

Adjusted net debt

Freehold/leasehold mix
Adjusted net debt: EBITDAR
Net debt: EBITDA
Fixed charge cover

£833m
£264m

£852m
£335m
£2,227m £2,128m
£3,324m £3,315m £3,325m

£890m
£377m
£2,058m

64:36%
2.9x
1.0x
2.9x

64:36%
3.0x
1.0x
3.0x

64:36%
3.2x
1.1x
3.0x

Return on capital | Consistently delivering above cost of capital

Premier Inn
Costa

Whitbread

2017/18

2016/17

13.4%
46.0%
15.4%

13.0%
45.4%
15.2%

Change

40bps
60bps
20bps

Impact on the Group of capital invested for future openings 

(110)bps

(170)bps

60bps

Capital discipline
In recent years, Whitbread has held  
its ratio of lease-adjusted net debt to 
EBITDAR at between 3.0 and a 
maximum of 3.5. This level ensures that 
Whitbread retains its strong financial 
position and has access to a broad 
source of funds at attractive rates, in 
order to take advantage of freehold 
property and acquisition opportunities 
as they arise, including the recently 
agreed acquisition in Germany. This level 
of leverage also ensures that Whitbread 
retains a strong covenant for further 
leasehold expansion and that the 
pension Trustee is comfortable with 
Whitbread’s ability to adapt to periods 
of volatility or economic slowdown. 

Whitbread’s scale, balance of business 
activities and asset-backed leverage 
provides robust financial capacity and 
minimises the overall weighted cost of 
capital, providing significant value to 
shareholders whilst preserving through-
cycle stability. Sufficient headroom in 
debt funding facilities are also in place  
to finance short and medium-term 
requirements with total committed 
facilities of approximately £1.8 billion, 
compared to net debt as at 1 March 2018 
of £833 million. Committed debt 

facilities include US Private Placement 
loans of £432 million (at the hedged 
rate), a £450 million bond and a 
syndicated bank revolving credit facility 
(“RCF”) of £950 million which has been 
extended to September 2022.

Pension
As at 1 March 2018 there was an IAS19 
pension deficit of £289 million, which 
compares to £425 million at 2 March 
2017. The reduction in deficit of  
£136 million was primarily due to deficit 
contributions of £101 million and a 
change in mortality rate assumptions 
following the triennial review. 

Following the triennial review 
undertaken at 31 March 2017, a recovery 
schedule of cash contributions has  
been agreed at £85 million per annum 
for 2018/19 to 2021/22, with a final 
contribution of £57 million in 2022/23. 
Until the next valuation, to the extent 
that ordinary dividends increase by 
more than 5% per year, contributions will 
be accelerated at a rate in line with 
dividend growth, less 5%. Additional 
contributions to the pension fund of 
c.£10 million per year will continue to be 
made through the Scottish Partnership 
arrangements. 

Return on capital
There is currently £292 million of capital 
invested for future openings. This has an 
impact on Whitbread’s reported return 
on capital of (110)bps.

2018/19 outlook
Whitbread has significant structural 
growth opportunities in the UK and 
internationally with confidence in its 
plans. Investment in the businesses  
will continue in order to maintain their 
competitive advantage and to capitalise 
on these structural opportunities. 
However, given recent economic and 
industry data, along with inflationary 
pressures in the consumer sector, there 
is a degree of caution in the current 
environment especially on the high 
street. It is expected that Whitbread’s 
ongoing Group-wide efficiency 
programme can continue to offset a 
significant proportion of this inflation. 
The combination of our commitment  
to the investment programme and the 
current UK consumer environment 
naturally means our near-term  
profit growth may be lower than in 
previous years.

In 2018/19 Premier Inn is expected to  
open 4,000-4,500 rooms in the UK and 
Germany, including at least three hotels 
in Germany. Costa plans to deliver 
230-250 net new stores globally, 
including the closure of around 60-80 
stores in the UK and China as part of its 
ongoing network optimisation 
programme. In addition, overall growth 
will be supported by over 1,300 new 
Costa Express machines. In order to 
achieve Costa’s growth ambitions in 
China and Express, approximately  
£5 million of incremental operating 
expense is planned in each business.

Ongoing disciplined allocation of capital 
and focus on executing Whitbread’s 
plans will deliver sustainable growth in 
earnings and dividends and a strong 
return on capital.

Whitbread Annual Report and Accounts 2017/18  48

Strategic reportStrategic reportOther information

Going concern
A combination of the strong operating 
cash flows generated by the business 
and the significant headroom on its 
credit facilities supports the Directors’ 
view that the Group has sufficient funds 
available for it to meet its foreseeable 
working capital requirements. The 
Directors have concluded that the going 
concern basis remains appropriate.

Risks and uncertainties
The directors have reconsidered the 
principal risks and uncertainties of  
the Group and these remain largely 
unchanged from those reported in the 
Annual Report and Accounts 2017. The 
risk of a wider macro-economic effect 
as a result of the UK leaving the EU, 
including foreign exchange and interest 
rate fluctuations, is addressed by the 
Group’s existing economic climate risk. 
The risks relating to change have been 
updated to reflect the potential impact 
of the proposed demerger of Costa. 
Going forward any potential areas of risk 
will be closely monitored and evaluated.

American Depositary Receipts
Whitbread has established a sponsored 
Level I American Depositary Receipt 
(ADR) programme for which Deutsche 
Bank perform the role of depositary 
bank. The Level I ADR programme 
trades on the U.S. over-the-counter 
(OTC) markets under the symbol 
WTBDY (it is not listed on a U.S.  
stock exchange).

Nicholas Cadbury
Group Finance Director
24 April 2018

Whitbread Annual Report and Accounts 2017/18  49

Strategic reportWorking hard 
to improve our  
customers’ experience

Whitbread Annual Report and Accounts 2017/18  50

Strategic reportStrategic reportBuilding the capability  
and platform to support 
future growth

To deliver our ambitious growth plans and  
to meet the needs and expectations of our 
customers we are working hard to build our 
capabilities and infrastructure in areas such  
as supply chain, procurement, property,  
digital and technology.

Our in-house digital teams are making important 
inroads in modernising our legacy systems and 
providing market-leading innovative tools such  
as Premier Inn’s automated trading engine and 
Business Booker tool along with improvements  
to the customer’s booking journey through 
enhancements to the premierinn.com website. 
Meanwhile, this year has also seen the launch  
of Costa’s new loyalty system which will be a  
key enabler of future improvements to Costa 
customers’ digital and overall brand experience, 
providing a better mobile app that features  
new products, promotions and Click and  
Collect functionality. 

1.3m

users of the Costa Loyalty app

Whitbread Annual Report and Accounts 2017/18 

51

Strategic reportPrincipal risks and uncertainties

Understanding  
and responding to risks

Understanding and responding to  
risks in our operations means we can  
make informed decisions that enhance  
our capacity to build value. 

Risk management
Risk arises from the operations of,  
and strategic decisions taken by, every 
business. It is not something that can 
be avoided but should be actively 
managed and harnessed in pursuit  
of business objectives.

The Board has ultimate responsibility 
for risk management throughout the 
Group and determines the nature and 
extent of the risks Whitbread is willing 
to take to achieve its objectives to 
determine its risk appetite. Risk is 
managed proactively by the Executive 
Committee. Certain responsibilities, 
such as overseeing the systems of risk 
management and internal control, have 
been delegated by the Board to the 
Audit Committee, which completes an 
annual review of the effectiveness of 
these processes.

Both the Premier Inn and the Costa 
businesses complete an annual review 
of the risks to the achievement of their 
strategic goals, whilst also taking into 
account the key operational risks, which 
are updated regularly. A top-down risk 
assessment is also completed to capture 
the Board’s views on the principal risks 
facing Whitbread and its risk appetite 
for each. Actions required to manage 
these risks are monitored and reviewed 
on a regular basis. The principal risks 
identified, together with a summary of 
key mitigations, can be found on pages 
54 and 55.

Viability statement
The Corporate Governance Code 
requires that the directors have 
considered the viability of the Group 
over an appropriate period of time 
selected by them, in this case a  
three-year period. In making this 
assessment, the directors took into 
account the current financial and 
operational positions of the Group  
and the potential impact of the risks  
and uncertainties as outlined on  
pages 54 and 55.

The business planning process reviewed 
by the Board, as part of the annual 
strategic planning process, considers 
both three and five-year timelines, with 
the Board acknowledging that there is 
more certainty over the first three years 
of the plan in light of fluctuations in  
the global economy, the entry of new 
competitors and customer preferences. 
Therefore the directors have determined 
a three-year period is an appropriate 
period over which to provide its viability 
statement. In making the viability 
statement, the Board carried out a 
robust assessment of the principal risks 
and uncertainties facing the Group, 
which could impact the business model, 
future performance, solvency and 
liquidity, including the proposed 
demerger of Costa which is expected to 
complete within the viability assessment 
period. Scenario modelling and 
sensitivity analysis was applied to 

forecasted cash flows, including a 
downturn in like for like growth rates  
as well as the potential impacts should 
the principal risks, outlined on pages  
54 to 55 actually occur. Consideration 
was also given to the availability and 
likely effectiveness of mitigating actions 
that could be taken to avoid or reduce 
the impact or occurrence of the 
identified risk.

In particular, it should be noted that the 
Group is currently spending a substantial 
part of its cash from operations on 
discretionary growth capital (c.30%  
on average) which allows the Group 
considerable flexibility to manage cash 
flows and would provide significant 
mitigation if required.

Based upon this assessment, the 
directors confirm that they have 
reasonable expectation that the Group 
will be able to continue in operation and 
to meet its liabilities as they fall due over 
the three–year assessment period. 

Whitbread Annual Report and Accounts 2017/18 

52

Strategic reportStrategic reportGroup risk framework

l

n
o
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t
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i
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Board
Accountable for strategic risk  
management, including the assessment  
of risk appetite, and ensuring a sound  
system of internal control and risk  
management is in place

Audit Committee
Oversight and challenge of the  
effectiveness of risk management  
and mitigating controls 

Executive Committee
Review, challenge and  
approval of Group risks

Internal Audit
Coordination and analysis

Group  
functions

Costa

Premier Inn

Accountable for risk management in the respective business  
and risk submissions to the Executive Committee

i

s
n
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a
c
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Whitbread Annual Report and Accounts 2017/18  53

Strategic report 
 
 
 
 
 
 
 
Principal risks and uncertainties continued

Strategic priorities

01
Grow and innovate  
in our core UK businesses

02
Focus on our strengths to 
grow internationally

03
Build capacity and infrastructure  
to support long-term growth

Principal Risks

Strategic 
priorities

Risk

Movement 
vs prior year

Risk 
appetite

Key mitigations

Higher

Level

Lower

03

01|02

01|02|03

Cyber and Data Security
Cyber and data security 
remains a key risk as it 
reduces the effectiveness 
of our systems or results 
in a loss of data. This in 
turn could result in loss 
of income and/or 
reputational damage.

Innovation  
and brand strength
A long-term decline in the 
customer perception of 
our brands would impact 
our ability to grow and 
achieve appropriate levels 
of return. 

Change
Our ability to execute the 
significant volume of 
change, including the 
proposed demerger  
of Costa.

01|02

01

Economic climate
Uncertain/volatile political 
and economic climate 
results in a decline in GDP, 
consumer and business 
spending, a fall in RevPAR 
and inflation pressure 
impacting growth plans.

Retention  
and wage inflation
Failure to maintain staff 
engagement and 
retention in a tightening 
labour market. 

Low

We have a series of IT security controls in place, 
including up-to-date antivirus software across the  
estate, network/system monitoring and regular 
penetration testing to identify vulnerabilities. A 
continuous security improvement programme is in  
place improving security and data controls. Specifically, 
during the year we have enhanced network security and 
we are in the process of implementing a framework of 
industry-recognised security standards.

Medium To ensure we maintain and improve the strength of our 

brands, we continually complete market research and 
monitor opinion with focus groups and net guest scores 
to ensure we maintain the right levels of investment and 
innovation in our customer offerings. We monitor the  
rate and level of investment in the refurbishment of our 
Premier Inn hotels and Costa stores along with our net 
promoter scores.

High

N/A

Low

We have embarked on an extensive programme of 
change to replace our legacy finance, POS, CRM and HR 
systems, whilst also delivering an ongoing efficiency 
programme and upgrading our digital capability and 
customer propositions enabling Whitbread to deliver its 
growth plans over the coming years. To help ensure the 
successful delivery of these change projects, including  
the proposed demerger of Costa, we have significantly 
enhanced our internal project delivery expertise and 
capability and put in place a robust assurance 
management framework coupled with regular reporting 
to the Executive Committee.

There is a rigorous business planning process in place 
which considers many scenarios with appropriate 
responses. We also have strong site selection teams with 
well-established processes in place based on market and 
economic fundamentals, both at a macro and micro level. 
These are supported by sensitivity analysis and a robust 
investment appraisal process to help deliver good levels 
of return and we are making good progress with our 
efficiency programme that aims to deliver £250 million  
of savings over five years.

The success of our businesses would not be possible 
without the passion and commitment of our teams.  
Team engagement is fundamental. We monitor this closely 
through our annual engagement survey YourSay, the results 
of which are reviewed by the Executive Committee and  
the Board, with trends analysed and appropriate actions 
reviewed and agreed. We are also upgrading our HR 
systems to provide greater insight. Team retention is a key 
component of our WINcard and Annual Incentive Scheme.

Whitbread Annual Report and Accounts 2017/18  54

Strategic reportStrategic report 
 
 
 
 
 
 
The strategic report on pages 4 to 55 was approved by the Board and signed on its behalf by  
Chris Vaughan, General Counsel on 24 April 2018. 

Strategic 
priorities

Risk

Movement 
vs prior year

Risk 
appetite

Key mitigations

01|02

Pandemic/Terrorism
The risk of a pandemic or 
terrorism on the safety 
and security of our 
customers or staff and 
the consequent impact 
on trading. 

01|02|03

Food safety and hygiene
The preparation or 
storage of food and/or 
supply chain failure 
results in food poisoning 
and reputational damage. 

01|02|03

Health and safety
Health and safety risk, 
death or serious injury as 
a result of company 
negligence. 

02|03

Third party 
arrangements
Business interruption as a 
result of the withdrawal of 
services/provision of 
services below acceptable 
standards/support or 
reputational damage as 
result of unethical 
supplier practices. 

N/A

Low

Low

Low

The safety and security of our customers, employees and 
suppliers is of utmost importance. Failure to prevent or 
respond to a major safety or security incident could 
adversely impact our operations and financial 
performance. We invest in site level training to help 
identify hostile reconnaissance activities and to ensure 
we have an appropriate response should such events 
take place. The executive team also hold regular crisis 
management exercises to ensure we are prepared for 
such events.

The health and wellbeing of our customers is 
fundamental to our business. We have stringent food 
safety and sourcing policies with traceability and testing 
requirements in place in respect of meat and other 
products. Independent food safety audits are completed 
regularly at our hotels, restaurants and coffee shops and 
the results are closely monitored. We invest considerable 
resources in employee training in the proper storage, 
handling and preparation of food.

The safety of our guests and employees is of paramount 
importance. NSF, an independent company, carries out 
health and safety audits on every site and we have a 
programme of fire safety training for our employees. In 
addition, C.S. Todd & Associates Ltd, independent fire 
safety consultants, have been working with us on the fire 
safety of our hotels. Health and safety is a measure on 
the WINcard and acts as a hurdle for incentive payments. 
Regular health and safety updates are provided to the 
Executive Committees and the Board.

Whitbread has several key supplier relationships that help 
ensure the efficient delivery of our multi-site and support 
centre operations. The failure or withdrawal of services 
from one or more of these suppliers may result in some 
business interruption. To safeguard against this, we 
continually review our suppliers and business continuity 
arrangements. We expect our suppliers’ practices to be 
in line with our values and standards. Suppliers are 
thoroughly vetted before we enter into any arrangements 
to ensure they are reputable and then monitored though 
our supplier management arrangements.

Whitbread Annual Report and Accounts 2017/18  55

Strategic reportCorporate governance

Our robust governance framework plays  
a crucial role in ensuring that Whitbread’s 
culture and values are set from the top.

This included reviewing our compliance 
with the Code with respect to business 
and corporate practices, reviewing the 
matters reserved to the Board, and 
reviewing the terms of reference for 
each of the Board committees.

With the exception of a couple of 
provisions, which are explained later on 
in this report, we were fully compliant 
with the Code. 

We are aware that the Financial 
Reporting Council (the FRC) is currently 
reviewing the Code, with plans to 
publish a revised code later this year.  
At the time of writing we await further 
details of the changes, but we do not 
foresee any significant difficulties in 
complying with the changes anticipated.

Company values
During the year we relaunched our Code 
of Conduct, which focuses on our vision 
and values, the behaviours we expect 
from our employees, and conduct we 
expect from the Company as a whole. 
We are proud to have created a positive 
culture where our employees trust, 
respect and look out for each other, and 
are proud to work for Whitbread.

We encourage our employees to speak 
out if they have concerns or see 
anything which does not meet the 
standards set out in our Code of 
Conduct, and we have an effective 
process in place which enables them to 
do so, details of which can be found in 
the Audit Committee report on pages 
66 to 69.

Board evaluation
The Board and it’s main committees 
participated in an internal evaluation 
during the year. Following last year’s 
evaluation, the Board increased its focus 
on the areas identified for improvement. 
The results from the 2017/18 evaluation 
are provided on page 63. There was a 
broad consensus from the Board that 
progress has been made on the areas 
identified in last year’s evaluation, 
although there is still more to do.

Adam Crozier 
Chairman

I was delighted to be appointed 
Chairman of such a well-respected 
and long standing British company 
earlier this year. Whitbread has 
always been committed to 
ensuring that corporate 
governance is integral to the 
organisation and I intend to ensure 
that this continues. 

A robust governance framework is 
key to how we interact with all of our 
stakeholders, from investors to 
employees, and is essential to support 
management in delivering the 
Company’s strategy. It plays a crucial 
role in ensuring that Whitbread’s culture 
and values are set from the top.

UK Corporate Governance Code
The Board has reviewed the Company’s 
performance against the UK Corporate 
Governance Code 2016 (the Code), 
which was applicable for the first time 
this year. A copy of the Code is available 
from: www.frc.org.uk.

In order to measure our compliance, 
we undertook a thorough review of our 
corporate governance arrangements. 

Stakeholder engagement
In its recent consultation, the FRC  
is keen to ensure board engagement  
with all company’s stakeholders.  
This is something the Board already 
considers as highly beneficial in helping 
us build a greater understanding of  
our stakeholders’ views and concerns. 
We regularly engage with and receive 
updates from all our key stakeholders, 
including shareholders, employees, the 
media, the Government, key suppliers 
and non-governmental organisations.  
As part of the Board agenda the 
directors also receive updates or details 
of any significant changes and events 
relating to these groups. 

We are specifically looking this year 
at how the Board can engage directly 
with the Whitbread workforce, and I 
look forward to providing an update 
on our work in this area in the 2019 
Annual Report and Accounts.

Shareholders play a significant role in 
supporting Whitbread and shaping our 
corporate governance. The Board is 
committed to ensuring there is 
continued sufficient and effective 
communication and engagement 
between the Company and our 
shareholders. 

I would like to thank all those investors 
that have taken the time to engage with 
us throughout the year, whether by 
contacting us with concerns or opinions, 
attending the UKSA meeting or meeting 
with Company representatives. Your 
input is much appreciated. I also very 
much enjoyed meeting a number of our 
shareholders at my first Annual General 
Meeting (AGM) last year and I look 
forward to doing so again at this year’s 
AGM as Chairman on Wednesday 27 
June 2018.

Adam Crozier 
Chairman 
24 April 2018

Whitbread Annual Report and Accounts 2017/18  56

GovernanceGovernance 
 
Compliance with the Code
In September 2017, Sir Ian Cheshire 
stepped down as Senior Independent 
Director and was succeeded in that role 
by Adam Crozier. At around the same 
time, Richard Baker indicated that he 
might wish to step down as Chairman 
and we started the process to identify a 
suitable successor to Richard. Following 
Sir Ian’s departure, the Nomination 
Committee considered that two new 
non-executive directors would need to 
be appointed, but only once the 
Chairman’s succession was clear.

In January 2018 we announced that 
Adam Crozier would succeed Richard 
Baker as Chairman with effect from  
1 March 2018 and we immediately began 
the process of searching for two new 
non-executive directors.

This corporate governance report sets 
out how the Company has complied 
with the Code in 2017/18. With the 
exception of two provisions, resulting 
from the factors outlined above, the 
Company complied with the Code 
throughout the year. 

The first provision with which we did not 
fully comply was A.4.1, which relates to 
the appointment of a Senior 
Independent Director. When Adam 
Crozier became Chairman on 1 March 
2018, which was the penultimate day of 
the financial year, he stood down as 
Senior Independent Director. We chose 
not to appoint another director to the 
position on a temporary basis, electing 
instead to wait until the search for new 
independent non-executive directors 
had been completed. The search for a 
new Senior Independent Director is 
ongoing and this means that, until this 
search has been completed, there is a 
short period of non-compliance across 
the end of 2017/18 and the start of 
2018/19. 

The second area of non-compliance was 
provision D.2.1 which is in relation to the 
membership of the Remuneration 
Committee and states that at least three 
members of the Committee, excluding 
the Chairman, should be independent 
non-executive directors. As outlined 
above, we expect at least one of the new 
non-executive directors to be appointed 
to the Remuneration Committee, at 
which point we will be compliant.

Board responsibilities
The Board is responsible for the long-term success of the Company and 
ensures that there are effective controls in place which enable risk to be 
assessed and managed. All Board members have responsibility for strategy, 
performance, risk and people. 

The Chairman and Chief Executive have clearly defined roles which are 
separate and distinct. The specific duties and division of responsibilities 
between the Chairman and Chief Executive have been agreed by the Board 
and are set out below, together with information on the roles of the Senior 
Independent Director, the executive directors and the non-executive directors.

Chairman

Chief Executive

•  Leadership of the Board and setting 
its agenda including approval of the 
Group’s strategy, business plans, 
annual budget and key areas of 
business importance

•  Optimising the performance of the 

Company

•  Day-to-day operation of the 

business

•  Maintaining appropriate contact 
with major shareholders and 
ensuring that Board members 
understand their views concerning 
the Company

•  Ensuring a culture of openness and 

debate around the Board table

•  Leading the annual evaluation of 
the Board, the committees and 
individual directors

•  Ensuring, through the General 

Counsel, that the members of the 
Board receive accurate, timely and 
clear information

•  Ensuring effective communication 
with shareholders and employees

•  The creation of shareholder value 

by delivering profitable growth and 
a good return on capital

•  Ensuring the Company has a strong 
team of high-calibre executives, and 
putting in place appropriate 
management succession and 
development plans

•  Leading and motivating a large 

workforce of people

Senior Independent Director

Executive directors

The Senior Independent Director 
provides a sounding board for the 
Chairman and supports him in the 
delivery of his objectives. The Senior 
Independent Director is available to 
shareholders if they have concerns 
which the normal channels have 
failed to resolve or which would be 
inappropriate to raise with the 
Chairman or the executive team. 
He also leads the annual evaluation 
of the Chairman on behalf of the 
other directors.

The Senior Independent Director can 
be contacted directly or through the 
General Counsel.

The executive directors are responsible 
for the day-to-day running of the 
business and for implementing the 
operational and strategic plans of  
the Company.

Non-executive directors

The non-executive directors play 
a key role in constructively 
challenging and scrutinising the 
performance of the management  
of the Company and helping to 
develop proposals on strategy.

Whitbread Annual Report and Accounts 2017/18 

57

GovernanceBoard of Directors

A strong 
leadership 
team

The Board of Directors
There are eight members of the Board 
including the Chairman and Chief 
Executive. There are four independent 
non-executive directors on the Board 
and three executive directors.

We believe that it is vital for the Board 
to include a diverse range of skills, 
backgrounds and experiences, to 
enable a broad evaluation of all matters 
considered and to contribute to a 
positive culture of mutual respect and 
constructive challenge. The mix of skills 
and experience represented on the 
Board is outlined below.

Board experience

Number of directors

6

5

4

1

7

7

2

4

4

4

3

Retail sector

Travel and hospitality sector

Marketing

Legal

Financial

International

Commercial property

Technology and digital

Human resources

Corporate social responsibility

Media

Key

N

R

A

Chair of the committee

Nomination Committee

Remuneration Committee

Audit Committee

RN

Adam Crozier 
Chairman

Date of appointment to the Board:
April 2017

Date of appointment as Chairman:
March 2018
Age: 54
Experience:
Adam was Chief Executive of ITV plc from 
2010-2017. Prior to that, Adam was former Joint 
Chief Executive of Saatchi & Saatchi, Chief 
Executive of the Football Association and then 
Royal Mail Group.

External appointments:
• Vue International (Non-executive Chairman)
• Stage Entertainment BV (Non-executive 

Chairman)

Alison Brittain
Chief Executive

Date of appointment to the Board:
September 2015
Age: 53
Experience:
Alison joined Whitbread from Lloyds Banking 
Group, where she was Group Director of the 
Retail Division, with responsibility for the Lloyds, 
Halifax and Bank of Scotland retail branch 
networks, remote and intermediary channels  
and products, along with the Retail Business 
Banking and the wealth businesses. Prior to 
joining Lloyds Bank, Alison was Executive 
Director for Retail Distribution and Board 
Director at Santander UK PLC. She previously 
held senior roles at Barclays Bank.

External appointments:
• Marks and Spencer Group plc  

(Non-executive director)

•  Prince’s Trust Council (Trustee)

Nicholas Cadbury
Group Finance Director

Louise Smalley
Group HR Director

Date of appointment to the Board:
November 2012
Age: 52
Experience:
Nicholas joined Whitbread in November 2012 as 
Group Finance Director. He previously worked at 
Dixons Retail PLC, in a variety of management 
roles, including Chief Financial Officer from 2008 
to 2011. Nicholas also held the position of Chief 
Financial Officer of Premier Farnell PLC, which he 
joined in 2011. Nicholas originally qualified as an 
accountant with Price Waterhouse.

Date of appointment to the Board:
November 2012
Age: 50
Experience:
Louise joined Whitbread in 1995 and has held  
the position of Group HR Director since 2007. 
During her time at Whitbread, Louise has held  
a variety of HR roles across the Whitbread 
businesses, including HR Director of David Lloyd 
Leisure and Whitbread Hotels & Restaurants.  
She previously worked in the oil industry, with  
BP and Esso Petroleum.

External appointments:
• Land Securities Group PLC  
(Non-executive director)

External appointments:
• DS Smith Plc (Non-executive director)

Whitbread Annual Report and Accounts 2017/18  58

GovernanceGovernanceComposition of the Board

 Chairman 1
 Executive directors 3
  Independent non-executive directors 4

Tenure

 0-3 years 5
 3-6 years 2
 6+ years 1

Gender
 Male 4
 Female 4

NA

R

NA

David Atkins
Independent non-executive director

Chris Kennedy
Independent non-executive director

Date of appointment to the Board:
January 2017 
Age: 52
Experience:
David is Chief Executive of Hammerson plc, 
former Chairman and Executive Board member 
of the European Public Real Estate Association 
(EPRA) and past President and committee 
member of Revo (formerly BCSC).

External appointments:
• Hammerson plc (Chief Executive)
• Revo (Member of the advisory panel)
• British Property Federation  

(Committee Member)

Date of appointment to the Board:
March 2016
Age: 54
Experience:
Chris is Chief Financial Officer of Micro Focus 
International plc, which he joined in January 2018. 
Prior to that, Chris was Chief Financial Officer of 
ARM Holdings plc for over two years, Group 
Finance Director of easyJet plc for five years, 
having previously spent 17 years in a variety of 
senior roles at EMI.

External appointments:
• Micro Focus International plc  

(Chief Financial Officer)

• Reading Real Estate Foundation (Director  

and Trustee)

• The EMI Group Archive Trust (Trustee)
• Great Ormond Street Hospital Trust (Trustee)

RN

NA

Deanna Oppenheimer
Independent non-executive director

Susan Taylor Martin
Independent non-executive director

Date of appointment to the Board:
January 2017
Age: 60
Experience:
Deanna spent over 25 years in a number of senior 
roles in banking at both Barclays Bank PLC and 
Washington Mutual Inc., where she ran retail 
banking across leading national branch 
franchises in the UK and US. Since 2012, through 
her family’s hospitality business, she invests in 
boutique hotels in western US.

Date of appointment to the Board:
January 2012
Age: 54
Experience:
Susan has held a number of roles at Thomson 
Reuters, including President,of Thomson Reuters 
Media, President of Global Investment Focus 
Accounts and Managing Director of Legal in the 
UK and Ireland. Prior to this she was Global Head, 
Corporate Strategy for Reuters, which she joined 
in 1993. 

External appointments:
• Hargreaves Lansdown plc  

(Non-Executive Chair)
• CameoWorks (Founder)
• Tesco PLC (Senior Independent Director)
• AXA SA (Non-executive director)

External appointments:
• Thomson Reuters (President, Legal)
• Thomson Reuters Foundation (Trustee)

Whitbread Annual Report and Accounts 2017/18  59

GovernanceExecutive Committee

The Executive 
Committee meets  
on a monthly basis  
and is chaired by 
Alison Brittain.

It has authority to manage the  
day-to-day operations of the Group’s 
businesses, with the exception of those 
matters reserved for the Board, within 
the financial limits set by the Board.

The Committee’s responsibilities include:

•  formulation of strategy for 

recommendation to the Board;

•  management of performance in 
accordance with strategy and 
budgets;

•  talent and succession;

•  risk management;

Alison Brittain
Chief Executive

Mark Anderson
Managing Director, Property and 
Premier Inn International

•  capital investment decisions (where 

Board approval is not required);

Nicholas Cadbury
Group Finance Director

Nigel Jones
Group Operations and  
Transformation Director

•  cost efficiency, procurement and 

organisational design; 

•  reputation and stakeholder 

management; and

•  culture, values and sustainability.

Nigel Jones joined the Executive 
Committee in August 2017, when he 
joined the Company as Group 
Operations and Transformation Director. 
Nigel is responsible for managing 
Whitbread’s supply chain and leading 
the overall Whitbread transformation 
plan. He has recently taken on 
responsibility for our IT transformation.

Mark Anderson has been with the 
Company for ten years and has led the 
property function since 2008. He is 
Managing Director of Property and 
Premier Inn International. Simon Jones 
joined Whitbread in 2011, and has led on 
key initiatives such as network planning, 
pricing and marketing. Simon is 
Managing Director of Premier Inn and 
Restaurants UK.

Dominic Paul joined Whitbread in June 
2016 as Managing Director of Costa 
Coffee and Chris Vaughan has been 
General Counsel since joining the 
Company at the end of 2015.

Biographical details for Alison Brittain, 
Nicholas Cadbury and Louise Smalley 
can be found on page 58.

Simon Jones
Managing Director, Premier Inn  
and Restaurants UK

Dominic Paul 
Managing Director, Costa Coffee

Louise Smalley
Group HR Director

Chris Vaughan
General Counsel

Whitbread Annual Report and Accounts 2017/18  60

GovernanceGovernanceCorporate governance

Board activities during  
the year

In advance of each Board meeting,  
a set of Board papers, including monthly 
financial and trading reports, is 
circulated so that directors have 
sufficient time to review them and  
arrive at the meeting fully prepared.

The Board has a rolling forward agenda 
which sets matters to be considered 
throughout the year ahead. Two 
strategy days are held each year. 
Following these sessions, the Board 
agree the significant topics to be 
discussed at its meetings during the 
year. The rolling agenda is then updated 
to ensure that there is a structured 
approach to the consideration of topics 
and that recurring issues are evenly 
spread across the calendar. The Board 
gives its attention to each area of the 
business in turn so that a strong 
understanding of the entire Company is 
maintained. The rolling agenda is 
regularly reviewed and updated and is 
circulated as part of the General 
Counsel’s report before each meeting.

The agenda for each Board meeting is 
agreed with the Chairman and the Chief 
Executive so that current events and 
potential future issues can be discussed 
alongside the regular reports. Standard 
items for each meeting are a review of 
progress on action points, reports from 
the Chief Executive, the Group Finance 
Director, the Group HR Director, the 
Managing Directors of Premier Inn and 
Restaurants and Costa together with the 
General Counsel’s report. The General 
Counsel keeps minutes of the meetings 
and produces a list of agreed actions for 
each meeting.

At the meetings during the year, the 
Board discharged its responsibilities and 
considered a range of matters as shown 
in the table at the bottom of this page.

Board processes and topics to be 
discussed are continually reviewed to 
ensure that the correct focus is given to 
the key issues highlighted at the strategy 
days.

The Chairman meets with the  
non-executive directors without the 
executive directors present after  
Board meetings.

The Senior Independent Director meets 
annually with all non-executive directors 
to discuss the performance of the 
Chairman.

There is a schedule of matters reserved 
exclusively to the Board; all other 
decisions are delegated to management. 
Those matters reserved exclusively to 
the Board include:

•  approval of Group financial statements 
and the preliminary announcement of 
half and full-year results; 

•  changes relating to the Group’s capital 
structure; the annual budget and the 
Group’s business plan; 

•  approving capital projects, acquisitions 
and disposals valued at over the limit 
set out in the matters reserved to the 
Board; 

•  approval of interim dividends and 

recommendation of final dividends; 
and

•  establishment of Board committees. 

The schedule of matters reserved  
was reviewed in January 2018  
and is available on the Company’s 
website: www.whitbread.co.uk. 

Board agenda 2017/18
Standing agenda items

•  Chief Executive's report

•  Health and safety report (quarterly)

•  HR Director’s Report

•  Group Finance Director's report

•  General Counsel’s report

•  Approval of capital projects

Q1

•  Approval of year-end documentation and final dividend
•  Information technology update
•  Risk Management overview – cyber security
•  Talent, culture and succession
•  Acquisition of Yueda joint venture (Costa China)
•  Approval of international hotel disposals
•  Strategy day (including Group structure)

Q2

•  Everyday Efficiency
•  Sustainability update
•  Germany expansion plan
•  Premier Inn UK
•  Costa UK

Q3

Q4

•  2017/18 Interim results and approval of interim dividend
•  Risk appetite
•  Pure update
•  Review of cladding (Health and Safety)
•  Cyber security
•  Restaurants growth plan
•  Strategy day (including Group structure) at Basildon 

•  Corporate governance review
•  Appointment of Adam Crozier as Chairman
•  Pensions update
•  Group Transformation update
•  Costa Express strategy
•  Premier Inn UK
•  Costa UK

Roastery
•  China visit

Whitbread Annual Report and Accounts 2017/18 

61

GovernanceCorporate governance continued

Board meetings and attendance
The Board generally holds regular 
scheduled meetings during the year  
and on an ad hoc basis as and when 
required. 11 meetings were held during 
the year and attendance at meetings  
by the directors is set out below.

Members of the executive team 
attended Board and committee 
meetings as appropriate. 

Insurance cover
The Company has appropriate 
directors’ and officers’ liability 
insurance in place. In addition to this, 
the Company provides an indemnity 
for directors against the costs of 
defending certain legal proceedings 
and generating claims over and 
above those covered by insurance. 
These are reviewed periodically.

Board meetings and attendance

Number of scheduled meetings

David Atkins1
Richard Baker2
Alison Brittain
Nicholas Cadbury
Sir Ian Cheshire3
Adam Crozier4
Chris Kennedy
Susan Taylor Martin1
Deanna Oppenheimer
Louise Smalley
Stephen Williams5

Board

11

10/11

9/10

11/11

11/11

6/6

8/9

11/11

10/11

11/11

11/11

4/4

Audit
Committee

Nomination
Committee

Remuneration
Committee

4

4/4

–

–

–

–

-

4/4

4/4

–

–

–

5

5/5

3/3

–

–

1/2

1/1

5/5

5/5

5/5

–

2/2

6

–

6/6

–

–

4/4

5/5

–

–

6/6

–

3/3

1  David Atkins and Susan Taylor Martin each missed one meeting due to pre-arranged meetings elsewhere. 
2  Richard Baker stepped down from the Board on 28 February 2018. The one meeting he missed was to 

discuss his own succession. 

3  Sir Ian Cheshire stepped down from the Board on 21 September 2017.
4  Adam Crozier was appointed to the Board on 1 April 2017. The one meeting he missed was to discuss his 

appointment as Chairman.

5  Steve Williams stepped down from the Board on 21 June 2017. 

Board and committees
It is believed that the Board and its 
committees have the appropriate 
balance of skills, experience, diversity, 
independence and knowledge  
of the Company to enable them  
to discharge their responsibilities 
effectively. After assessing 
independence against the Code,  
the Board considers all non-executive 
directors to be independent in 
judgement and character, and also 
considered the Chairman to be 
independent on appointment.

During the year, there have been a 
number of changes to the Board.  
Sir Ian Cheshire stepped down from  
his role as Senior Independent Director 
and resigned from the Board on 21 
September 2017. Adam Crozier, who 
joined the Board on 1 April 2017, became 
the new Senior Independent Director  
on the same day. 

Following the completion of his  
nine-year term, four of those as 
Chairman of the Board, Richard Baker 
announced his retirement on 4 January 
2018, and resigned from the Board on  
28 February 2018. Adam Crozier, who 
was serving as the Senior Independent 

Director, was appointed as Chairman  
of the Board the following day.

The search for a new Senior 
Independent Director is still ongoing at 
the time of publication and there will be 
an announcement once an appointment 
has been made.

Details of the appointment procedures 
can be found in the report of the 
Nomination Committee on pages  
70 to 71.

Commitment
During the year all directors including 
the non-executive directors, committed 
significant time to the Company in 
accordance with the requirements 
specified in their service contracts and 
letters of appointment. On behalf of the 
Board, the Nomination Committee has 
reviewed the extent of other interests of 
the non-executive directors. The Board 
is satisfied the Chairman and each of the 
non-executive directors commit 
sufficient time to their duties and fulfil 
their obligations to the Company. 

No executive director has taken on more 
than one non-executive directorship in a 
FTSE 100 company. 

Training and development
Directors attend external training 
events to update their skills and 
knowledge. Training was undertaken 
by Board members during the year 
on a range of issues including:

•  Governance;

•  GDPR;

•  Market Abuse Regulation; and

•  CSR.

Investor relations and market updates 
were presented to the Board, together 
with regular updates from each of the 
brands. 

‘Deep dive’ sessions were also held on 
certain issues to improve knowledge, 
including:

•  Costa China;

•  Costa Express;

•  Premier Inn Germany;

•  Transformation programme;

•  Technology;

•  Health and Safety; and

•  Talent and Succession.

One of the Board strategy days was held 
at the Basildon Roastery in order to give 
the Board the opportunity to gain a 
deeper understanding of the site and 
how it runs.

All directors have access to independent 
professional advice at the Company’s 
expense. Directors serving on the Board 
and committees confirmed that they 
were satisfied that they received 
sufficient resources to enable them to 
undertake their duties effectively. Each 
director has access to the General 
Counsel for advice on governance.

The General Counsel prepares a monthly 
report that includes updates on 
secretariat and legal matters, along with 
governance, compliance and insurance. 
This report is presented and discussed 
at each Board meeting.

Induction process
On appointment, all directors receive a 
full and formal induction that is tailored 
to their specific needs. Adam Crozier 
joined the Board on 1 April 2017 as a 
non-executive director. As part of his 
induction, Adam met with the Chief 
Executive, Group Finance Director and 
the members of the Executive 
Committee. We ensure that each 
new member of the Board has the 
opportunity to visit Premier Inn and 
Costa sites. 

Whitbread Annual Report and Accounts 2017/18  62

GovernanceGovernance 
Board performance evaluation
An evaluation of the Board, its 
committees, individual directors and 
the Chairman is carried out each year.

An externally facilitated board 
evaluation was carried out in 2015/16. 
The next externally facilitated  
board evaluation will be conducted  
during the financial year ending  
28 February 2019.

Board and committee review cycle

Year 1
(Financial year 2015/16)
Externally facilitated review

Year 2
(Financial year 2016/17)
Internal review 

Year 3
(Financial year 2017/18)
Internal review

2017/18 internal evaluation
In 2017/18, the Board conducted the 
annual evaluation of its performance, 
and that of its three main committees, 
by using an online evaluation tool. 
Each director completed a 
questionnaire and the General 
Counsel collated and presented the 
responses of the evaluation for 
consideration by the Board. The 
outcome of the evaluation was such 
that the directors considered that the 
Board is operating effectively and has 
been able to develop clear objectives 
of its future strategy.

Identified areas
Although no significant concerns 
were raised, the directors 
considered that the opportunities 
identified for improvement in  
the 2016/17 evaluation were still 
relevant areas of focus for the 
forthcoming year. The table on  
the right shows the process that 
has been made against these areas 
and further work that is planned  
for the coming year.

An additional area for improvement 
in 2018/19 will be a greater focus on 
discussion and management of 
succession planning at middle 
management and board level.

Individual directors
The Chairman has one-to-one 
meetings with all directors to 
discuss their performance and to 
identify whether they continue to 
contribute effectively to the Board 
and demonstrate commitment to 
the role.

Chairman
The Senior Independent Director 
meets with the non-executive 
directors, without the Chairman 
present, to discuss the performance 
of the Chairman. The Senior 
Independent Director also speaks 
with the executive directors to gain 
their views before discussing the 
results with the Chairman.

Areas identified for 
improvement in 
2016/17 internal 
evaluation

To provide opportunities 
for the non-executive 
directors to spend more 
time in the business, 
outside of the formal 
board meeting cycle.

Progress made in 
2017/18 

Further work to be 
undertaken during 
2018/19

The Board has agreed 
to retain its focus on 
giving directors 
opportunities to spend 
time in the business. 

During the year, progress 
has been made in this 
area with members of the 
Board visiting China and 
Germany. The 2017/18 
board evaluation also 
highlighted this as  
an opportunity for 
further work. 

To increase the level of 
board awareness of 
customer perceptions 
and developments in the 
markets in which we 
operate, whilst ensuring 
that the Company’s 
performance is 
adequately monitored 
against its peers.

During the year, progress 
has been made in this 
area, with improvements 
to the KPI pack and 
monthly reports, and with 
the periodic deep dives 
into the businesses also 
containing material on 
customers and 
competitors. 

We will continue to 
identify opportunities to 
enhance board papers 
together with KPI packs 
and monthly reports.

To further increase  
focus on key risks and 
mitigation plans.

The Board will continue 
to build on the progress 
made last year, with 
further discussion on 
principal risks and risk 
appetite.

During the year, work  
has been undertaken to 
focus on this area with 
one-to-one meetings  
held with the Board and 
Executive Committee to 
understand their risk 
appetite. The findings 
from these meetings  
were presented back to 
the Board. 

Whitbread Annual Report and Accounts 2017/18  63

GovernanceCorporate governance continued

Conflicts of interest
Directors are required to disclose any 
conflicts of interest immediately as and 
when they arise throughout the year. In 
addition, a formal process is undertaken  
in January each year when all directors 
confirm to the Board details of their 
external interests including any other 
directorships which they hold.

These are assessed by the Board to 
determine whether the director’s ability to 
act in the best interests of the Company 
could be compromised. If there are no 
such potential or actual conflicts, the 
external interests are authorised by the 
Board. All authorisations are for a period 
of 12 months. No director is counted as 
part of a quorum in respect of the 
authorisation of his or her own conflict.

It is recognised that all organisations are 
potential customers of Whitbread and, in 
view of this, the Board authorises all 
directors’ current external directorships.

Shareholder relations
In accordance with the Code, the Board 
recognises that it has responsibility for 
ensuring that a satisfactory dialogue 
with shareholders takes place and any 
major shareholders’ issues and concerns 
are communicated to the Board through 
the Chairman.

The Company communicates with both 
the institutional and private shareholders 
through the following means:

Interaction with all shareholders
•  The Company’s website  

(www.whitbread.co.uk), where 
information and news is regularly 
updated.

•  The Annual Report and Accounts, 

which sets out details of the 
Company’s strategy, business model 
and performance over the past 
financial year and plans for future 
growth.

•  The AGM, where all shareholders can 
vote on the resolutions proposed and 
to put questions to the Board and 
executive team.

•  Presentations of full-year and interim 
results to analysts and shareholders, 
that are also available on the 
Company’s website.

Interaction with institutional 
shareholders
•  The Chief Executive, Group Finance 
Director and Director of Investor 
Relations hold meetings with 
institutional investors following the 
full-year and interim results.

•  The Chairman meets with institutional 

shareholders on request.

•  The Chief Executive and Group 
Finance Director also meet with 
investors on request.

•  The Board receives updates on the 

views of major shareholders from the 
Company’s brokers.

Interaction with private shareholders
•  Live webcast presentations of the 

full-year and interim results.

•  Electronic communications with 
shareholders including use of the 
online share portal.

The Annual General Meeting
The AGM provides all shareholders with 
the opportunity to communicate directly 
with the Board which encourages their 
participation at the meeting. 

In accordance with the Code, the Notice 
of AGM and related papers are sent to 
shareholders at least 20 working days 
before the meeting. The Company 
proposes a separate resolution on each 
substantially separate issue including a 
specific resolution to approve the 
Report and Accounts. For each 
resolution, proxy appointment forms 
provide shareholders with the option to 
vote in advance of the AGM if they are 
unable to attend in person. All valid 
proxy votes received for the AGM are 
properly recorded and counted by 
Whitbread’s registrars.

As in previous years, all voting by 
shareholders at this year’s AGM will be 
by poll using electronic handsets. The 
voting results, including proxy votes 
received, will be displayed on a screen at 
the end of the meeting. In addition, the 
audited poll results will be disclosed on 
the Company’s website following the 
meeting, and announced through the 
regulatory news service.

Share capital
The information that is required by  
DTR 7.2.6 relating to the share capital of 
the Company can be found within the 
directors’ report on page 89.

Statement of the directors in respect 
of the Annual Report and Accounts
As required by the Code, the directors 
confirm their responsibility for preparing 
the Annual Report and Accounts and 
consider that the Annual Report, taken 
as a whole, is fair, balanced and 
understandable and provides the 
information necessary for shareholders 
to assess the Company’s position and 
performance, business model and 
strategy. Further detail on how this 
conclusion was reached can be found  
in the report of the Audit Committee on 
pages 66 to 69.

Going concern
The directors’ going concern statement 
can be found in the Directors’ Report  
on page 91.

Viability statement
The viability statement can be found  
on page 52.

Business model and strategy
Information on the Group’s business 
model and the strategy for delivering 
the objectives of the Company can be 
found on pages 8 to 9.

Board committees
The Board is supported by three 
committees; the Audit Committee, the 
Nomination Committee and the 
Remuneration Committee. Their terms 
of reference are reviewed regularly and 
updated in line with best practice.  
They are available in full on the 
Company’s website.

A detailed report from the Chairman of 
the Remuneration Committee is set out 
on pages 72 to 87. Reports for the Audit 
and Nomination Committees can be 
found on pages 66 to 71.

Whitbread Annual Report and Accounts 2017/18  64

GovernanceGovernanceAccountability and internal control

Internal control and risk management
The Board is responsible for the Group’s systems of internal control and risk management, and for reviewing their 
effectiveness. These systems are designed to manage rather than eliminate risk of failure to achieve business objectives. 
They can only provide reasonable, and not absolute, assurance against material misstatement or loss.

The Board has established an ongoing process for identifying, evaluating and managing the Group’s principal risks.  
This process was in place throughout the 2017/18 financial year and up to the date of this report. The process is reviewed 
by the Board and accords with the internal control guidance for directors in the Code. A report of the principal risks, 
together with the viability statement, can be found on pages 52 to 55.

Risk analysis
•  The Board identifies the principal 
risks of the Company on a regular 
basis and throughout the year it 
reviews the actions in place to 
mitigate the risks together with 
assurance and monitoring activity. 
The analysis covers business and 
operational risks, health and safety, 
financial, market, operational and 
reputational risks which the 
Company may face as well as 
specific areas identified in the 
business plan and budget process.

•  Each of the businesses also carries 
out its own risk analysis together 
with the Director of Internal Audit 
and this is reviewed regularly by the 
Premier Inn and Costa executive 
committees.

•  All major capital and revenue 

projects, together with significant 
change programmes, include the 
consideration of the risks involved 
and an appropriate action plan.

Controls
•  The Company reviews and confirms 

its level of compliance with the 
Code on an annual basis.

•  The matters reserved to the Board 
require that major projects and 
programmes must have specific 
board approval.

•  Limits of delegation and authority 
are prescribed to ensure that the 
appropriate approvals are obtained 
if board authority is not required  
to ensure appropriate segregation 
of tasks.

•  Group financial policies, controls  

and procedures are in place and are 
regularly reviewed and updated. 

•  The Whitbread Code of Conduct, 

setting out required levels of ethics 
and behaviour, is communicated to 
employees and training is provided. 
An externally hosted whistleblowing 
system is also available.

Assurance
•  The Audit Committee approves  

the audit programme which ensures 
that the significant areas of risk 
identified are monitored and 
reviewed. 

•  The programme and the results of 
the audits are regularly assessed 
during the year.

•  The Code of Conduct makes reference 
to specific policies and procedures 
which have to be followed.

•  The Audit Committee reviews the 
major findings from both internal 
and external audits.

•  Employees are required to undertake 

•  Internal audits are carried out  

tailored training on risk areas  
including IS security, data protection, 
anti-bribery and anti-trust law.

•  Management is responsible for 

ensuring the appropriate maintenance 
of financial records and processes that 
ensure that financial information is 
relevant, reliable, in accordance with 
applicable laws and regulations and  
is distributed both internally and 
externally in a timely manner.

•  A review of the financial statements  
is completed by management to 
ensure that the financial position and 
results of the Group are appropriately 
reflected.

•  All financial information published by 

the Group is subject to the approval of 
the Audit Committee and the Board.

•  An annual review of internal controls  
is undertaken by the Board with the 
assistance of the Audit Committee. 

under the control of the Director  
of Internal Audit. The reports are 
reviewed by the Audit Committee 
and, on a monthly basis, by the 
Executive Committee to ensure  
that the actions required to address 
issues identified are implemented.

•  The Director of Internal Audit 
reports annually to the Audit 
Committee on the effectiveness  
of operational and financial controls 
across the Group.

•  Deloitte LLP, the Company’s 
external auditor, reviews and 
reports on the significant issues 
identified in its audit report. 

•  An internal control evaluation 
process is overseen by the 
management team which assesses 
the level of compliance with the 
controls, policies and processes  
and the results are reviewed and 
tested on a sample basis by the 
internal audit team.

•  Post completion reviews of  

major projects and investments  
are carried out and reported on  
to the Board.

Whitbread Annual Report and Accounts 2017/18  65

GovernanceAudit Committee report

The Committee continued to focus its work on the 
Group’s financial reporting, financial control and risk 
management and compliance processes.

Committee evaluation
As part of the annual board evaluation, 
all Audit Committee members together 
with the Company Secretary completed 
a committee evaluation. The results of 
the evaluation concluded that the 
Committee continued to operate 
effectively, with an appropriate structure 
and level of experience. 

Role and Responsibilities  
of the Committee 
The Board has delegated specific 
responsibilities to the Committee in 
accordance with the Code. The key 
responsibilities of the Audit Committee 
are to:

•  monitor and review the integrity  

of the Group’s half-year and full-year 
financial results and the financial 
reporting process;

•  monitor the statutory audit of the 
annual and consolidated accounts;

•  review the Group’s internal controls 

and risk management systems;

•  review and monitor the independence 
of the external auditor, in particular, 
the provision of additional services; 

•  monitor and review the effectiveness 
of the Group’s internal audit function; 
and 

•  have primary responsibility for the 
recommendations to the Board in 
relation to the external auditor.

The Committee meets at least  
four times a year and will hold 
additional meetings as and when 
required. Meetings are attended by 
members of the Committee and, 
by invitation, the Chairman of the 
Board, the Chief Executive, the 
Group Finance Director, the Head 
of Internal Audit, the Group 
Financial Controller and other 
relevant people from the business 
when appropriate. The external 
auditor, Deloitte LLP is also invited 
to meetings. 

Composition of the Committee
In accordance with the UK Corporate 
Governance Code (the Code), the Board 
has confirmed that all members of the 
Committee are independent non-
executive directors and have been 
appointed to the Committee based 
on their individual financial and 
commercial experience. The Board 
has also confirmed that I, as Chairman 
of the Committee, have recent and 
relevant financial experience through 
my current appointment as Chief 
Financial Officer of Micro Focus 
International plc and my previous 
appointments as Chief Financial Officer 
of ARM Holdings plc and Group Finance 
Director of easyjet plc. 

As part of the Company’s annual 
compliance with the Code, an evaluation 
was undertaken of the skills and 
experience of the Committee. In 
accordance with the Code, the Board 
has agreed that the Committee as a 
whole has the competencies relevant 
to the sector in which the Company 
operates. Through the external 
appointments that David Atkins and 
Susan Taylor Martin hold, they bring 
a depth of financial and commercial 
experience that add to the strengths 
of the Committee.

Whitbread Annual Report and Accounts 2017/18  66

Chris Kennedy  
Chairman, Audit Committee

Membership of the Audit Committee 
and meeting attendance

Name of director

David Atkins

Chris Kennedy (Chairman)

Susan Taylor Martin

Meetings 
attended 
and eligible 
to attend 

4/4

4/4

4/4

Further details on the Committee’s 
responsibilities are in the Committee’s 
terms of reference on the Company’s 
website: www.whitbread.co.uk.

GovernanceGovernanceMain activities of the  
Audit Committee: 

In 2017/18, the Audit Committee’s 
work covered internal controls, risk 
management, internal audit, external 
audit and financial reporting. The 
details of the matters discussed at 
Committee meetings are shown on 
the right.

Through the year, the Committee has 
also covered the following matters at 
each meeting:

•  the quality and integrity of 

accounting policies and practices;

•  review of the implementation of the 
new Premier Inn financial systems, 
together with the subsequent 
control environment; and

•  review of the Speaking Out reports 
submitted in accordance with the 
Group’s whistleblowing procedures.

March

•  Review of the 2016/17 Annual report and Accounts 

•  Accounting judgement methodology

•   Deloitte – 2016/17 external audit update, together with the approval of 

the Deloitte terms of engagement

•  Internal audit – approval of plan and fraud update

•   Review of risk management process and risk management framework

•  Review of the Committee’s effectiveness and terms of reference

April

•  Approval of 2016/17 year-end financial statements (including the strategic 

report/governance, consolidated accounts, whether the report is fair, 
balanced and understandable, and provides the information necessary for 
shareholders to assess the Group’s performance, Business Model and 
strategy key judgements and estimates, going concern and viability 
statement together with the letter of representation)

•  2016/17 external audit report

•  The regulatory announcements of the results

•  A longer-term view of the Group’s going concern basis

•  Internal audit annual report and terms of reference

July

•  Financial control framework – risks and controls

•   External audit effectiveness in respect of the 2016/17 Annual Report  

and Accounts

•  Treasury control policy

October

•    Review of the half-year statement and report (including the appropriate 

accounting judgements)

•   External audit – review and approval of the 2017/18 audit plan, presentation  

of the half-year audit report, together with the letter of representation

•   Internal audit review

•  Implementation of IFRS 16 (leasing update)

•   Review of the progress made in respect of the implementation of the new 

EU data protection legislation – General Data Protection Regulation 

Whitbread Annual Report and Accounts 2017/18  67

GovernanceAudit Committee report continued

To aid its review, the Committee 
considers reports from the Group 
Financial Controller, the Group Tax 
Director, the Director of Internal Audit 
and also reports from the external 
auditor on the outcomes of its half-year 
review and annual audit. The Committee 
looks for constructive challenge from 
Deloitte as external auditor.

The key areas of judgement and 
estimates considered by the Committee, 
in relation to the 2017/18 accounts and 
disclosed in Note 2 of the consolidated 
financial statements, were:

Non-underlying items
Consideration was given to the 
appropriateness of disclosure for each  
of the items classified as non-underlying. 
This included the nature of the items and 
whether they met the criteria as defined 
by the accounting policy. 

Defined benefit pension
The Committee reviewed, considered 
and exercised judgement on the 
assumptions used to calculate the 
pension scheme assets and liabilities 
under IAS 19, to satisfy itself that 
appropriate consideration and balance 
had been given to all macroeconomic 
factors. The principal assumptions used 
and the sensitivities around them were 
considered and the consistency in 
approach from 2016/17 to 2017/18 was 
assessed, concluding with the same 
estimates as reached by management.

Residual value and asset lives
The Committee considered the Group 
accounting policy in relation to asset 
lives and residual values in the context of 
the property, plant and equipment and 
intangible assets held by the Group, and 
the annual depreciation and impairment 
charge. The Committee concurred with 
management that the Group accounting 
policy remains appropriate.

Intangible asset capitalisation
Given the level of capital expenditure  
on IT assets, the Committee reviewed 
the Group accounting policy on the 
capitalisation of intangible assets  
and concurred with management’s 
conclusion that the policy remains 
appropriate.

Impairment
A full asset impairment review is 
undertaken every year and the 
Committee is provided with information 
on how the impairment values have 
been derived. Areas of judgement 
around the calculation of the discount 
rate used, the growth rates applied, the 
sensitivities of the judgements and the 
impairments booked are discussed and 
challenged. The impairment values 
presented by management were noted 
and agreed by the Committee.

Fair, balanced and understandable
In order to confirm to the Board that  
the Annual Report and Accounts,  
taken as a whole is fair, balanced and 
understandable, there has been a 
thorough verification and approval 
process using the Committee’s 
knowledge of the Company, as  
outlined below:

•  the Annual Report and Accounts is 
drafted by the appropriate senior 
management with overall coordination 
by the Secretariat team to ensure 
consistency;

•  comprehensive reviews of the drafts 
of the Annual Report and Accounts 
are undertaken by management, the 
Executive Committee and the Audit 
Committee Chairman;

•  a final draft is reviewed by the Audit 
Committee prior to consideration by  
a committee of the Board; and

•  formal approval of the Annual Report 
and Accounts is given by a committee 
of the Board.

Internal control and risk management
The Audit Committee monitors the 
systems of risk management and 
internal control. In addition, the 
Committee completes an annual review 
of the effectiveness of these systems in 
March, assessing the risk management 
framework and policy, management’s 
risk assessment and review process, and 
the monitoring and reporting of risk. 
This review is completed in conjunction 
with an internal control effectiveness 
review from Internal Audit and Group 
Finance, and considers all material 
controls, including financial, operational 
and compliance controls. The system 
and processes were considered to be 
robust and no significant weaknesses 
were noted. A robust assessment of the 
principal risks facing the Company was 
carried out by the Board, considering 
risk appetite, and each risk was assessed 
and the level of assurance required was 
determined. Further details of the 
principal risks identified and agreed by 
the Company can be found on pages 54 
and 55.

‘Speaking Out’ facility
In accordance with the Code, the 
Committee has continued to review the 
Company’s whistleblowing function, 
known as ‘Speaking Out’. The system is 
operated by two external third-party 
providers, Hospitality Action in the UK 
and Navex Global internationally, and 
allows employees to report 
anonymously and in confidence. The 
Committee receives regular reports 
from the General Counsel on the 
operation of this function, and are 
satisfied that there are appropriate 
arrangements in place for proportionate 
and independent investigations.

Whitbread Annual Report and Accounts 2017/18  68

GovernanceGovernanceAuditor independence
To safeguard the objectivity and 
independence of the external auditor, 
the Committee’s Terms of Reference  
set out the non-audit services that are 
permitted in certain circumstances and 
those not permitted at all. This prevents 
the auditor being able to provide certain 
services such as internal audits. For 
certain specified audit and audit-related 
services, the Group can employ the 
external auditor without reference to the 
Audit Committee, subject to a specified 
fee limit of up to £250,000. For the 
services permitted in certain 
circumstances, agreement must be 
sought from me, as Chairman of the 
Committee where fees are less than  
the limit specified, or with full Audit 
Committee approval where fees  
are anticipated to be greater than 
£250,000. A tender process would  
be held where appropriate.

Deloitte are engaged to provide 
independent assurance over the 
systems transformation governance  
and project assurance, as permitted by 
the policy on non-audit services. This 
was approved by the Audit Committee. 
Independence is maintained as they are 
not designing the system or its controls 
but reviewing and reporting to assist  
the wider programme governance 
required for a successful go-live.

Following a review of the services 
provided by our external auditor, 
Deloitte LLP, and taking into 
consideration the ratio of non-audit  
to audit fees of 0.3, we can confirm  
that it continues to be independent.

Chris Kennedy
Chairman, Audit Committee
24 April 2018

Internal audit
The internal audit function provides 
independent assurance through 
reviewing the risk management 
processes and internal controls 
established by management.

The Audit Committee monitors and 
reviews the scope, extent and 
effectiveness of Whitbread’s internal 
audit function. Regular presentations 
and updates are given to the Committee 
by the Director of Internal Audit and 
private discussions are held with the 
Director of Internal Audit as and when 
necessary. The Committee has approved 
the Group Internal Audit Terms of 
Reference which sets out the role, 
accountability, authority, independence, 
and objectivity of the internal audit 
function. The Committee considers 
matters raised through audit reports 
and the adequacy of management’s 
response to them, included the time 
taken to resolve any such matters. The 
main focus areas for internal audit 
during the year including cyber security, 
project assurance covering major 
system implementations and 
international operations.

The scope of activity of internal audit is 
monitored and reviewed at each 
Committee meeting. An annual plan was 
agreed by the Committee in March 2018 
which covers the activities to May 2019. 
The Internal Audit plan is determined 
based on the Group’s key risk areas, as 
well as areas of change within the 
business, recurring themes from 
previous audit results and the views of 
management. Risk areas scheduled for 
future audits include newly established 
financial controls in Premier Inn, systems 
and processes to support the 
accelerated growth plan for Costa 
Express, and operational processes in 
Costa China. The in-house IT Internal 
Audit team provides assurance over 
Whitbread’s Information Systems, and 
delivers integrated IT audits, as well as 
coordinating assurance reviews to 
de-risk Whitbread’s ongoing major 
change projects.

External auditor
On behalf of the Board, the Committee 
oversees the relationship with the 
external auditor. Deloitte was appointed 
as the auditor of the Company in 2015 
and the current audit partner is Nicola 
Mitchell who has held this role since the 
audit engagement began. Deloitte was 
reappointed as auditor of the Company 
at the 2017 Annual General Meeting. 

Auditor effectiveness
The effectiveness of the external audit 
process is dependent on appropriate 
audit risk identification at the start of the 
audit cycle. We receive from Deloitte a 
detailed audit plan, identifying their 
assessment of these key risks.

These risks were reviewed and they, 
together with the work done by the 
auditor, were challenged to test 
management’s assumptions and 
estimates around these areas, as well as 
other areas reported upon. The 
effectiveness of the audit process was 
assessed in addressing these matters 
through the reporting we received from 
Deloitte at both the half-year and 
year-end. In addition feedback was 
sought from the Committee, the Board 
and management on the effectiveness 
of the audit process and targeted and 
tailored questionnaires were completed. 

An assessment of the effectiveness  
of Deloitte in respect of the previous 
financial year was undertaken in  
July 2017. Overall, it was noted  
that the audit was effective and that 
improvements had been made on the 
prior financial year, however, there 
remained opportunities to drive 
increased efficiency.

As part of our review process for this 
financial year the Committee will be 
assessing the work of the year-end audit 
once finalised and an effectiveness 
review for this financial year, will be 
undertaken and reported to the July 
2018 Audit Committee meeting. 

The Committee confirms that the 
Company has complied with regard to 
the requirement of the provisions of the 
Statutory Audit Services for Large 
Companies Market Investigation 
(Mandatory Use of Competitive Tender 
Processes and Audit Committee 
Responsibilities) Order 2014. The Group 
intends to put the external audit out to 
tender every ten years in the future, 
which would expect to be in 2025.

Whitbread Annual Report and Accounts 2017/18  69

Governance 
Nomination Committee report

The Nomination Committee has 
overseen a year of change with further 
work ahead in the next year. 

This is my first Nomination 
Committee report as Chairman of 
the Committee and, on reflection, it 
has been a very busy year for the 
Committee. As stated in last year’s 
Annual Report and Accounts, 
Stephen Williams resigned as a 
director of the Company following 
the conclusion of the 2017 Annual 
General Meeting. Following the 
resignation of Sir Ian Cheshire on  
21 September 2017, the Committee 
nominated myself to be appointed 
as Senior Independent Director. 

It was announced in January 2018  
that following nine years’ service as 
non-executive director with four of 
those years as Chairman of the 
Company, Richard Baker was to  
resign as from the Board with effect 
from 28 February 2018. As part of this 
announcement and following a thorough 
process lead by Chris Kennedy as an 
independent non-executive director, 
with support from Louise Smalley as 
Group HR Director, the Company 
announced that I would be appointed  
as Chairman with effect from 1 March 
2018. Further details on the process  
that the Committee followed for the 
appointment of the new Chairman is 
provided on page 71.

As highlighted in the corporate 
governance report on page 57, the 
Company is actively engaged in the 
recruitment of two new non-executive 
directors of the Board. As part of this 
process, the Committee is also engaged 
in an ongoing search for a new Senior 
Independent Director. We anticipate 
reporting on all changes to the Board as 
part of next year’s Committee report. 

The Committee meets at least twice 
a year and during this year, several 
additional meetings were held to 
support the search and appointment  
of the new Chairman. Meetings are 
attended by members of the Committee 
and, by invitation, the Chief Executive, 
the Group Finance Director and the 
Group HR Director. 

Adam Crozier 
Chairman,  
Nomination Committee

Membership of the Nomination 
Committee and meeting 
attendance

Name of director

David Atkins

Richard Baker1  
(resigned 28 February 2018)

Sir Ian Cheshire2  
(resigned 21 September 2017)

Adam Crozier1 (Chairman)

Chris Kennedy

Deanna Oppenheimer

Susan Taylor Martin

Stephen Williams  
(resigned 21 June 2017)

Meetings 
attended 
and eligible 
to attend 

5/5

3/3

1/2

1/1

5/5

5/5

5/5

2/2

1  Richard Baker and Adam Crozier were 

ineligible to attend the Nomination Committee 
meetings that discussed Chairman and Senior 
Independent Director succession.

2  Sir Ian Cheshire was unable to attend a 

Nomination Committee meeting due to a prior 
business commitment.

Composition of the Committee
All members of the Committee are 
non-executive directors. This is the first 
year that all non-executive directors 
have been members of the Committee. 
The expansion of the Committee has 
further added to experience of the 
Committee in respect of all matters that 
it considers on behalf of the Board. 

Role of the Committee
The role of the Nomination Committee 
is to review the Board composition and 
to plan for its refreshment as applicable. 
The Committee is also responsible for 
evaluating the directors on an annual 
basis and striving for a balance of skills, 
knowledge, independence, experience 
and diverse representation to allow for  
it to operate effectively. 

Responsibilities of the Committee
The Committee has specific 
responsibilities on behalf of the Board 
and these are detailed below:

•  to regularly review the structure, size, 

and composition of the Board to 
include the balance of skills, knowledge, 
independence, experience and diversity 
and to make recommendations to the 
Board in respect of any changes;

•  to consider succession planning for 

the Board and to determine the skills 
and experience required for future 
board appointments;

•  to identify and nominate, for the 

approval of the Board, candidates to 
fill board vacancies as and when they 
arise;

•  to evaluate the balance of skills, 

knowledge, experience and diversity 
required prior to making an 
appointment to the Board and on the 
basis of this evaluation to prepare a role 
description outlining the capabilities 
required for a particular appointment;

•  to keep the leadership needs of the 
Company under review, both for 
executive and non-executive directors 
with a view to ensuring the continued 
ability of the Company to effectively 
compete;

•  keep up to date and fully informed 

about strategic issues and commercial 
changes affecting the Company and 
the market in which it operates;

•  to ensure that on appointment to the 

Board, non-executive directors receive 
a formal letter of appointment setting 
out the time commitment in respect of 
the role;

•  to annually review the time required 
from non-executive directors and  
to ensure that a performance 
evaluation is undertaken to determine 
if non-executive directors are spending 
sufficient time to fulfil their duties;

Whitbread Annual Report and Accounts 2017/18  70

GovernanceGovernanceThe Chairman’s succession 
process – led by Chris Kennedy

In January 2018, we announced that 
Richard Baker was to retire as Chairman 
of the Company after nine years’ 
service. The Nomination Committee led 
by myself with the support of Louise 
Smalley, the Group HR Director, 
undertook a thorough process to 
appoint a new Chairman and we were 
delighted to announce in January 2018, 
that Adam Crozier, who was Senior 
Independent Director of the Company, 
was to be appointed as the Chairman. 
We have outlined the process that we 
followed for the appointment of the 
Chairman below.

Role requirements
The Committee prepared a detailed 
specification for the role of Chairman, 
specifying the skills, knowledge,  
experience and attributes required.

Process
The Committee directed the selection 
process, under the leadership of Chris 
Kennedy, independent non-executive 
director. The Zygos Partnership (Zygos), 
an external search consultant, was 
engaged to facilitate the search and 
selection process. 

Search
The Committee considered potential 
candidates identified by Zygos. It 
examined a list of candidates in 
consultation with Zygos, assessing each 
candidate against the role specification. 
The Committee then identified 
candidates to be invited to interviews. 

Recruitment
Following the interviews, the Committee 
discussed the shortlisted and agreed 
that Adam Crozier should be proposed 
to the Board for appointment as 
Chairman. The Board approved his 
appointment, which was announced on 
4 January 2018 and took effect on  
1 March 2018.

Length of tenure of directors as at 1 March 2018

David Atkins

Alison Brittain

Nicholas Cadbury

Adam Crozier

Chris Kennedy

Deanna Oppenheimer

Louise Smalley

Susan Taylor Martin

2011

2012

2013

2014

2015

2016

2017

2018

•  for the appointment of a Chairman,  

to prepare a job description including 
the time commitment expected.  
A proposed Chairman’s other 
significant commitments should  
be disclosed to the Board before 
appointment and any changes to the 
Chairman’s commitments should be 
reported to the Board as they arise; 
and

policies and practices that support equal 
opportunities and broad-based diversity 
which will inform our future hiring. We 
have participated for the last two years 
in the Hampton Alexander review of 
women in senior roles which examines 
the gender balance on our board, the 
Executive Committee and across our 
direct reports to the Executive 
Committee members. 

•  review the results of the annual  

Board evaluation that relate to the 
composition of the Board.

The full terms of reference are  
available on the Company’s website: 
www.whitbread.co.uk.

Main activities during the year 
In 2017/18, the Committee’s main 
activities have included:

•  the appointment of the Company’s 

new Chairman;

•  the appointment of the Company’s 
new Senior Independent Director;

•  board succession planning;

•  the re-election of directors at the 2017 

Annual General Meeting; and

•  a review of the Committee’s 

effectiveness and its terms of 
reference.

The Committee is responsible for 
ensuring that board and committee 
membership is progressively refreshed 
and that there is no undue reliance on 
any one individual. This was reviewed 
in February 2018.

Board appointments and diversity 
Diversity and equality have always been 
core values at Whitbread. The Board 
believes that diversity in many forms  
is critical to the effectiveness of the 
Board and the Company and its 
continued success. As highlighted earlier 
in this report, the Company is actively 
engaged in the recruitment of two new 
non-executive directors of the Board 
and we remain actively committed to 

The appointment of new directors
The Committee annually evaluates the 
balance of skills, experience, 
independence and knowledge on the 
Board, preparing a description of the role 
and capabilities required for a particular 
appointment. A matrix of the skills and 
competencies of the current Board is 
mapped against the skills and 
competencies the Committee believes 
will be required in the future.

We use external search consultants to 
engage and identify a number of 
candidates, ensuring equal representation, 
aligned with the role and capabilities 
required for the appointment. Selected 
candidates meet with the Committee and 
further interviews take place before an 
appointment is made.

Our approach to the annual  
re-election of directors
As required by the Code, all directors  
will be subject to re-election at the  
next Annual General Meeting (AGM).  
Richard Baker completed the individual 
performance review of each non-
executive director before he stepped 
down as Chairman in respect of their 
contribution and time commitment to 
the Company. All directors are proposed 
for reappointment at this year’s AGM. 
Details setting out why each director is 
deemed to be suitable for reappointment 
will be included with the AGM papers 
circulated to all shareholders. 

Adam Crozier
Chairman, Nomination Committee
24 April 2018

Whitbread Annual Report and Accounts 2017/18 

71

Governance 
Remuneration report

We believe that remuneration should be aligned directly 
with the strategy and plans of the business and that 
executives should be paid fairly, incentivised to achieve 
outstanding results and rewarded for doing so.  
All targets should be appropriately stretching. 

This time last year we submitted an 
updated remuneration policy to 
shareholders for approval at our AGM in 
June and I was delighted that the policy 
received overwhelming support, with 
over 98% of votes cast in favour of the 
resolution. I would like to thank 
shareholders for their support at the 
AGM and also thank those investors and 
stakeholders who engaged with us as 
we developed the policy.

The policy was developed with the 
aim of aligning remuneration with 
Whitbread’s strategy and business 
plans and was designed to underpin the 
Company’s long-term profitability and 
improving our stakeholder return. 
During 2017/18 the Committee’s focus 
has been on ensuring that the policy 
was effectively implemented and that 
it is working to support Whitbread’s 
strategy. 

I would like to welcome Adam Crozier 
and David Atkins to the Committee and 
look forward to working with them.

Rewards linked to performance
The Committee remains aware of 
Whitbread’s responsibility to all of its 
stakeholders and is cognisant of the 
continued, and increasing, focus on 
executive remuneration. These factors 
must be balanced with the need to 
attract and retain high-calibre executives 
with appropriate experience.

This balance is best demonstrated by 
comparing our annual performance to 
rewards under the Annual Incentive 
Scheme. The last year has seen a 
challenging trading environment as well 
as an uncertain political and economic 
climate. Against this backdrop 
Whitbread has still been able to deliver 
good results, with underlying profit 
before tax up by 4.5% and return on 
capital up by 20 basis points to 15.4%. 
This performance, together with some 
very positive progress against the 
Group’s three strategic priorities, has led 
to incentive payments to the executive 

directors being between 61.7% and 
64.1% of maximum. More information  
on rewards under the Annual Incentive 
Scheme can be found on pages 79 to 81.

The Committee believes that the 
executives have received fair and 
proportionate rewards for a good level 
of performance in the year and a good 
level of progress towards Whitbread’s 
longer-term strategic aims. This is one 
example of how the new policy is 
working effectively.

During the year, the Committee has 
considered the awards due to vest 
under the 2015 and 2016 LTIP in the  
light of a strategic decision taken by the 
Board to undertake sale and leaseback 
transactions. The awards made under 
the Long Term Incentive Plan in 2015 
have vested at 38.3% of maximum  
and are subject to a two-year holding 
period. Further details can be found 
on page 82.

Transparent reporting
The transparency of our reporting 
remained a priority for our shareholders 
last year and I am very keen to ensure 
that we report transparently on the 
operation of Whitbread’s remuneration 
policy and to demonstrate that 
payments and awards made to 
executives are fair and reasonable. To 
this end, we made some enhancements 
to last year’s report and have again 
looked to improve our disclosure this 
year. In particular, we have included a 
new ‘At a glance’ section, which can be 
found on pages 71 and 75.

Corporate governance
There has been a lot of activity in terms 
of changes and proposed changes to 
UK governance requirements and  
some of these changes are linked to 
remuneration. Whitbread has recently 
published its gender pay gap and 
further details on this can be found  
on page 13. 

Whitbread Annual Report and Accounts 2017/18 

72

Deanna Oppenheimer 
Chair, Remuneration Committee

Underlying profit before tax†
£591m 
+4.5%

2017/18

2016/17

2015/16

Group return on capital†
2014/15
15.4% 
+20bps

2017/18

2016/17

2015/16

Underlying basic EPS† 
2014/15
260p 
+5.6%

2017/18

2016/17

£591m

£565m

£546m

£488m

15.4%

15.2%

15.3%

15.7%

260p

246p

2015/16

239p
 Definitions of all APMs are included in the 
glossary on page 167.

214p

2014/15

† 

GovernanceGovernanceThe FRC has recently conducted a 
consultation on the UK Corporate 
Governance Code. At the time of 
writing, the results of the consultation 
are not known. Based on the original 
proposals, there are some areas relating 
to remuneration, both in terms of the 
remit of remuneration committees  
and to disclosure. Once the revised 
corporate governance code has been 
published, we will take steps to ensure 
that we comply with it and I anticipate 
that this will be one of the areas of  
focus for the Committee during the  
year ahead.

The year ahead
Further to the announcement about the 
future restructuring of the Group, the 
Committee believes that the current 

approved remuneration policy, and in 
particular the Long Term Incentive Plan, 
will no longer be appropriate. Given the 
complexity of managing the demerger,  
it will be necessary to put in place a 
long-term incentive arrangement which 
will retain and incentivise executives to 
execute the strategy effectively, and to 
protect and create shareholder value 
over this critical period.

We will be consulting with our major 
shareholders over the next few weeks 
on proposals for a new long-term 
incentive plan, and we will be asking 
shareholders to approve a revised 
Directors’ Remuneration Policy as soon 
as practically possible. In the event that 
the revised Policy is approved by 
shareholders the 2018 LTIP awards, 

which will be made under the current 
policy, will be substituted with awards 
under the new arrangements.

I very much welcome engagement with 
Whitbread’s investors and look forward 
to meeting shareholders at the AGM  
in June.

Deanna Oppenheimer 
Chair, Remuneration Committee 
24 April 2018

The statement above, the summary of the remuneration policy and the annual report on remuneration form the directors’ remuneration report, 
which was approved by the Board and signed on its behalf by Deanna Oppenheimer on 24 April 2018.

2017/18 remuneration linkage to strategy

Winning Teams

s

ur stre n g t h
w internatio n a ll y

n o
 o
s
u
c
o
F

o
r
g
o
t

Customer 
Heartbeat

B

u

il

d

 t

h

e capability and p l a t f o r m   f

G

o

u

r

o

r 

c

w

o

r

a

e

n

d

U

i

K

n

n

b

o

u

v
a
t
e

i

n

s

i

n
e
s
s
e
s

o r  g ro wth

Profitable  
Growth

Key
AIS:   Annual Incentive 

Scheme

ISO:    Individual strategic 

objective

IW:  

Incentivised  
WINcard measure

Profit measure

P:  
LTIP:   Long-term  

Incentive Plan

Whitbread Annual Report and Accounts 2017/18 

73

Grow and innovate in  our core UK businessesFocus on  our strengths  to grow internationallyBuild the capability and platform  for growthWinning  TeamsCustomer HeartbeatProfitable Growth• Premier Inn  room growth  (AIS-ISO)• Costa store growth (AIS-ISO)• Costa Express machine installations (AIS-ISO)• Effective  workforce planning (AIS-ISO)• Increase German hotel pipeline (AIS-ISO)• Establish growth platform for  Costa China  (AIS-ISO)• Delivery of cost savings  (AIS-ISO)• Implementation  of more efficient processes and systems (AIS-ISO)• Operational team retention (AIS-IW)• YourSay results (AIS-ISO)• Premier Inn  brand health  (AIS-IW)• Costa net recommend (AIS-IW)• Restaurants net recommend (AIS-IW)• Group profit  (AIS – P)• Like for like sales growth  (AIS-ISO)• EPS growth  (LTIP)• Return on capital (LTIP)Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration at a glance

Business performance

Financial measures

Underlying profit  
before tax†

Underlying  
basic EPS†

Return on  
capital

4.5%

to £591 million

5.6%

to 260p

15.4%

up by 20bps

Total shareholder return

800

700

600

500

400

300

200

100

0

26 February
2009

4 March
2010

3 March
2011

1 March
2012

28 February
2013

27 February
2014

26 February
2015

3 March
2016

2 March
2017

1 March
2018

Whitbread PLC

FTSE 100 Index

  The corresponding chart looks at the value over eight years of £100 invested in Whitbread PLC on 26 February 2009 compared, on a consistent basis, 
with that of £100 invested in the FTSE 100 index based on 30 trading day average values. The FTSE 100 has been selected by the Committee as an 
appropriate comparator group due to Whitbread’s position within the FTSE 100.

  Source: Thomson Reuters Datastream

Team and customer measures

Operational  
team retention

Premier Inn  
Brand health

Restaurants  
net recommend

Costa  
net recommend

Operational team retention measures the proportion of employed team members retained over a three-month period 
taken throughout the financial year. The customer measures for Premier Inn, Costa and Restaurants are all on a net 
basis, with negative scores subtracted from positive scores. For Premier Inn this is based on the YouGov BrandIndex 
and for Costa and Restaurants this is based on our customer surveys. The health and safety measure is based on the 
proportion of sites passing independent audits.

Health and 
safety

In most cases the colours 
represent the following:

A green WINcard score  
is achieved where the 
performance is better 
than both previous 
year and target.

An amber score is for 
performance which is 
better than the prior  
year, but below target.

A red score is for a  
result below the previous 
year and target.

† 

 Definitions of all APMs are included in the glossary on page 167.

Whitbread Annual Report and Accounts 2017/18 

74

GovernanceGovernance 
Performance outcomes

Annual Incentive Scheme 
% of maximum for Chief Executive

Long Term Incentive Plan
% of awards vesting

2017/18

2016/17

2015/16

2014/15

64.1%

49.8%

38.8%

86.8%

2017/18

2016/17

2015/16

2014/15

38.3%

76.5%

97.0%

100.0%

Remuneration outcomes

Alison Brittain
Chief Executive

Total remuneration 
£’000

2017/18

2016/17

2015/161

634

1  Remuneration for part of the year

Nicholas Cadbury
Group Finance Director

Total remuneration 
£’000

2017/18

2016/17

2015/16

2014/15

1,437

1,487

1,717

2,135

Louise Smalley
Group HR Director

Total remuneration 
£’000

2017/18

2016/17

2015/16

2014/15

957

988

1,284

1,493

Share ownership

2,336

2,509

Shares
20,900

Vested, but unexercised, 
share awards
22,8892

Meeting requirement?3
✓

Vested, but unexercised, 
share awards
18,4552

Meeting requirement?3
✓

Vested, but unexercised, 
share awards
12,4292

Meeting requirement?3
✓

% of salary
127

Share ownership

Shares
29,100

% of salary
215

Share ownership

Shares
41,236

% of salary
420

2  These awards do not count towards meeting the shareholding requirement.
3  Details of shareholding requirements can be found on page 83.

Whitbread Annual Report and Accounts 2017/18 

75

GovernanceRemuneration policy

Introduction

The Company’s remuneration policy was approved at  
the 2017 AGM and was implemented over the 2017/18 
financial year. We will be reviewing this policy over  
the coming weeks in light of our recently announced  
plans to restructure the Group, and will be consulting 
shareholders on a revised policy.

For executives, our approach  
is designed to:

•  align with the business strategy and 

the achievement of planned business 
goals;

•  support the creation of sustainable 

long-term shareholder value;

•  provide an appropriate balance 

between remuneration elements that 
attract, retain and motivate the 
highest calibre of executive talent; and

•  encourage a high-performance 

culture by ensuring performance-
related remuneration constitutes a 
substantial proportion of the 
remuneration package and by linking 
maximum payout opportunity to 
outstanding results.

The policy table below is an extract  
from the approved remuneration  
policy and provides detail on each key 
element of remuneration, including  
the maximum potential value of each 
element, a brief summary of how it 
works and details of any performance 
metrics. The full remuneration policy is 
available on the Company’s website:  
www.whitbread.co.uk.

Policy table

Element

Purpose and link to strategy Operation

Maximum potential value

Performance metrics

Base 
salary

• Base salaries are set to 
be sufficient to attract 
and retain the calibre 
of executive talent 
needed to support the 
long-term interests of 
the business.

Salaries are reviewed 
annually taking account of:

• the salary review across 

the Group;

• trading circumstances;
• personal performance, 

including against agreed 
objectives; and

• market data for an 

appropriate comparator 
group of companies.

Benefits

• Benefits are intended 
to be competitive in 
the market so as to 
assist the recruitment 
and retention of 
executives.

• Executive directors are 

entitled to benefits relating 
to car, healthcare and 
personal insurances. 

• In exceptional 

circumstances, such as the 
relocation of a director, or 
for a new hire, additional 
benefits may be provided 
in the form of a relocation 
allowance and benefits 
including tax equalisation, 
re-imbursement of 
expenses for temporary 
accommodation, travel and 
legal financial assistance.

• Annual salary increases would 

• None

normally be in line with the average 
increases for employees in other 
appropriate parts of the Group. 
• On occasion, increases may be 
larger where the Committee 
considers this to be necessary. 
Circumstances where this may 
apply include growth into a role, 
to reflect a change in scope of role 
and responsibilities, where market 
conditions indicate a level of 
under-competitiveness and the 
Committee judges that there is 
a risk in relation to attracting or 
retaining executives. 

• Where the Committee exercises 
its discretion to award increases 
above the average for other 
employees, it will do so in 
accordance with policies applying 
across the Group and the resulting 
salary will not exceed the 
competitive market range.

• In 2017/18 the benefits received by 
the executive directors amounted 
to between 2.7% and 5.2% of 
salary. We do not anticipate that 
the maximum payable would 
exceed 10% of salary. However, the 
Committee may provide benefits 
above this level in certain situations 
where it deems it necessary. This 
may include, for example, the 
appointment of a director based 
overseas or a significant increase 
in the cost of the benefits.

• None

Whitbread Annual Report and Accounts 2017/18 

76

GovernanceGovernanceElement

Purpose and link to strategy Operation

Maximum potential value

Performance metrics

• 167% of base salary (up to 50% of 
maximum paid in cash and up to 
50% of maximum paid in deferred 
shares).

Annual 
Incentive 
Scheme

• To provide a direct link 

• Targets for measures set at 

between annual 
performance and 
reward.

• To incentivise the 
achievement of 
outstanding results 
across appropriate key 
stakeholder measures.

• To align with the 

long-term interests of 
shareholders and help 
participants build a 
significant stake in the 
business over time, by 
awarding a material 
part of the annual 
incentive in deferred 
equity.

the beginning of the 
financial year.

• Cash awards paid following 
the end of the financial year.

• Deferred shares awarded 
following the end of the 
financial year and, under 
normal circumstances, 
released three years after 
the date of award.

• Malus provisions apply to 
unvested deferred shares 
and clawback provisions 
apply to cash awards in the 
event of a material 
misstatement of results.

• Awards are payable based on three 
weighted areas covering underlying 
profit performance, individual 
strategic objectives and performance 
against selected team and customer 
related measures from the WINcard 
(the Group’s balanced scorecard). 
Performance measures under each 
area are determined annually and the 
Committee retains the discretion to 
adjust the weighting of the areas 
annually based on prevailing business 
needs. However, the underlying profit 
performance will represent no less 
than 50% of total award at any time. 
Other measures will be objective 
and, when possible, externally 
benchmarked leading indicators of 
future financial performance. Normally 
around 25% of the maximum incentive 
is paid for threshold performance, 
with around 50% paid for on-target 
performance and the full incentive 
payment being paid for delivering 
stretch performance. These vesting 
levels may vary from year to year.
• For 2018/19, the weighting of the 
annual incentive award will be 
based on 50% underlying profit 
performance, 25% on individual 
strategic objectives and 25% 
Customer Heartbeat/Winning Teams 
measures from the WINcard.

Long Term 
Incentive 
Plan

• To align the interests 
of senior executives 
closely with sustainable 
long-term shareholder 
value creation.

• To focus rewards on 
both the sustained 
delivery of absolute 
long-term earnings 
growth and the 
efficient use of capital 
over the long term.

• To retain and motivate 
executives over the 
performance period of 
the awards and 
beyond.

Sharesave 
Scheme

• To encourage 
long-term 
shareholding in  
the Company.

• Awards made annually 

• Annual awards to a maximum  

• Vesting is based on equally weighted 

in shares.

of 200% of base salary.

• Awards vest after three 

years subject to 
performance conditions.
• Two-year holding period 

post-vesting.

• Dividend equivalents may 
be provided on vested 
shares during a holding 
period.

• Subject to clawback and 

malus provisions.

and independently measured 
three-year EPS and ROCE 
performance. For threshold 
performance, 20% of the award will 
vest; for maximum performance, 100% 
of the award will vest. The Committee 
retains the discretion to introduce 
additional measures or adjust the 
weighting of performance measures in 
the future based on prevailing business 
needs. Any material changes will be 
discussed with shareholders in 
advance.

• Annual invitation to all 

employees, including the 
executive directors.

• Consistent with prevailing HMRC 
limits, currently savings limited to 
£500 per month.

• None

• Option price calculated by 
reference to the market 
price discounted by 20% 
on the invitation date.
• Options granted over a 
three and/or five-year 
period.

Pension

• Pension benefits  

• Executive directors are 

• 27.5% of base salary  

• None

(up to 25% for new joiners).

are provided in order  
to offer a market 
competitive 
remuneration package 
that is sufficient to 
attract and retain 
executive talent.

entitled to participate in  
the Company’s pension 
scheme (or other pension 
arrangements relevant to 
their location if based 
overseas).

• Defined contribution 

scheme.

• Can elect for cash in lieu  
of pension contributions.

• If cash is taken, the amount is 
reduced by the value of the 
employer’s national 
insurance liability.

Whitbread Annual Report and Accounts 2017/18 

77

GovernanceAnnual report on remuneration

Remuneration Committee – membership

Name of director

Deanna Oppenheimer (Chair)

David Atkins1

Richard Baker2

Adam Crozier1

Sir Ian Cheshire2

Stephen Williams2

Meetings attended and 
eligible to attend 

6/6

0/0

6/6

5/5

4/4

3/3

1  Adam Crozier and David Atkins joined the Committee on 1 April 2017 and 1 March 2018 respectively.
2  Stephen Williams, Sir Ian Cheshire and Richard Baker stepped down from the Committee on 21 June 2017, 21 September 2017 and 28 February 2018 respectively.

Key duties
Full terms of reference are available on the Company’s website (www.whitbread.co.uk) and a summary of the key duties is set 
out below.

Remuneration Committee – responsibilities
•  Set the broad policy for the remuneration of the Chairman and the executive directors.
•  Within the terms of the agreed policy, to determine the total individual remuneration package (including incentive payments, 

share awards and other benefits) of the Chairman and each executive director.

•  Monitor the structure and level of remuneration of Executive Committee members.
•  Approve the design of, and determine the targets for, incentive schemes.
•  Approve awards to be made to executive directors and other senior executives under incentive schemes.
•  Ensure that contractual terms on termination, and any payments made, are fair to the individual and the Company, that 

failure is not rewarded and that the duty to mitigate loss is fully recognised.

Remuneration Committee – advisers
Internal advisers
Chris Vaughan – General Counsel and Secretary to the Committee 
Ruth Hutchison – Group Reward Director
External advisers
PwC, one of the founding members of the Remuneration Consultants Code of Conduct, was appointed remuneration 
consultant by the Committee with effect from September 2017 following a rigorous tender process and adheres to this  
code in its dealings with the Committee. PwC also provides international tax advice to the Group. Fees paid to PwC in respect 
of advice received by the Committee amounted to £79,700. These fees were charged on a time and material basis. Prior to the 
appointment of PwC, Willis Towers Watson, also a founding member of the Remuneration Consultants Code of Conduct, acted 
as remuneration consultant to the Committee. A separate part of Willis Towers Watson provided investment advice and 
actuarial services in relation to the pension fund and insurance broking services to the Group. Fees paid to Willis Towers 
Watson in respect of advice received by the Committee amounted to £84,390. These fees were charged on a time and  
material basis.

The Committee is satisfied that the advice received is independent and objective. The Committee is comfortable that the PwC 
engagement partner and team that provides remuneration advice to the Committee do not have connections with the 
Company that may impair their independence.

Remuneration Committee agenda – 2017/18
•  Approval of Annual Incentive Scheme and targets for 

2017/18.

•  Approval of awards of cash and deferred shares to executive 

directors under the Annual Incentive Scheme.

•  Executive directors’ salary review.
•  Approval of 2017 LTIP awards.
•  Confirmation of the performance conditions for the 2017 

LTIP awards. Confirmation of the vesting percentages for the 
LTIP award made in 2014 and vesting in 2017.

•  Approval of the 2017 remuneration report.

•  Remuneration policy review.

•  Committee effectiveness evaluation.

•  Appointment of PwC as new adviser.

•  Assessment of vesting calculations for 2015 and 2016 LTIPs.

•  Review of the terms of reference.

Whitbread Annual Report and Accounts 2017/18 

78

GovernanceGovernanceSingle total figure of remuneration (audited information) – executive directors

Basic salary

Benefits

Annual Incentive 
Scheme

LTIP

Pension

Total

Director

Alison Brittain
Nicholas Cadbury
Louise Smalley

2017/18
£’000

2016/17
£’000

2017/18
£’000

2016/17
£’000

2017/18
£’000

2016/17
£’000

2017/18
£’000

2016/17
£’000

2017/18
£’000

2016/17
£’000

2017/18
£’000

2016/17
£’000

808
549
363

792
532
355

22
22
19

22
22
19

869
578
375

638
422
279

435
168
118

859
394
257

202
120
82

198
117
78

2,336
1,437
957

2,509
1,487
988

Details of each of the elements included in the table above are as follows:

Base salary
Annual salary increases across the Group are effective from 1 May each year. The base salary numbers shown in the table 
therefore include two months’ pay based on the director’s salary from 1 May 2016 and ten months’ pay based on the director’s 
salary from 1 May 2017.

Benefits
The benefits received by each executive director include family private healthcare and a cash allowance in lieu of a company car.

Annual Incentive Scheme
The Annual Incentive Scheme payments shown above include both a cash payment to be made in May 2018 and deferred 
shares to be issued in April 2018. The awards were calculated as described below. 

Awards based on profit measure (50% of total award)

Threshold

Target

£591m (99.43% of target)

£564.3m

£594.0m

Max

£653.4m

Director

Alison Brittain
2016/17

Nicholas Cadbury
2016/17

Louise Smalley
2016/17

Total % 
of salary1

39.60
61.50

39.60
61.50

39.60
61.50

1 

 The year-on-year change is largely driven by a change in the Annual Incentive Scheme structure, as approved by shareholders at the 2017 AGM, with a reduction in 
the maximum percentage of salary linked to profit performance.

Awards based on WINcard (25% of total award)
The incentivised WINcard targets for 2017/18, together with the results, are shown below. Only half of the maximum reward was 
payable based on a green result, with higher rewards available for stretch or excel performance above target. 

WINcard measure

Operational team retention

Total Winning Teams

Premier Inn brand health (YouGov BrandIndex)

Restaurants total guest net promoter score

Costa Listen & Learn

Total Customer Heartbeat
Total 2017/18

Green
Target

Result Performance

88.45%

88.75%

Stretch

32.1

47.0

50.3

32.7

51.6

49.3

Stretch

Excel

Maximum 
opportunity
% of salary

Outcome
% of salary

20.50

20.50

6.83

6.83

6.83

20.50
41.00

15.00

15.00

5.00

6.83

1.67

13.50
28.50

More information on how these measures are calculated can be found on page 74. As a result, the awards to be made based on 
WINcard measures are as follows:

Director

Alison Brittain
2016/17

Nicholas Cadbury
2016/17

Louise Smalley
2016/17

Total %
of salary

28.50
18.80

28.50
16.80

28.50
16.80

Whitbread Annual Report and Accounts 2017/18 

79

GovernanceAnnual report on remuneration continued

Awards based on individual strategic objectives (25% of total award)
Last year we explained that each of the executive directors would have individual strategic objectives and that 25% of the 
maximum incentive opportunity would be linked to performance against these objectives. A summary of each of the executive 
directors’ performance, together with the incentive outcomes is shown in the table below.

✓ indicates that the objective was achieved, ✓ indicates that it was partially achieved and ✗ shows that the objective was  
not achieved.

Objectives

Achievement

Outcome

Alison Brittain
Continue to grow and innovate the core UK businesses,  
within agreed financial framework:
Increase Premier Inn gross UK rooms and like for like sales

Increase Costa net stores and like for like sales

Develop stretch Costa Express plan, with sustainable economic model for 
expansion and increase number of machines
Create international growth platform with progress in Premier Inn Germany  
and Costa China:
Increase German hotel pipeline

Develop investable and scalable growth platform for Costa in China, with return to 
positive like for like sales
Achieve in-year efficiency plan. Improve core infrastructure to allow for future 
customer proposition development:
Deliver in-year cost savings

Launch new finance system with no significant disruption and most financial 
control issues resolved by year end

4,565 additional rooms and like for like sales 
increase of 2.2%
289 additional stores worldwide and like for 
like sales increase of 1.2%
Plan approved by Board, 1,436 new machines 
installed

25 hotels added to the pipeline via organic 
growth and acquisition

Plan for China approved by the Board, buyout 
of JV partner and like for like sales positive

Delivered more than £65 million cost savings  
in year
System delivered successfully. Smooth half 
year with no material audit issues

✓

✓

✓

✓

✓

✓

✓

Overall performance against individual strategic objectives (maximum opportunity: 42.00%):

39.00%

Nicholas Cadbury
Delivering budgeted cost saving across Whitbread and successful negotiation  
of the pension review:
Deliver in-year cost savings

Appropriate negotiation of the triennial pension valuation

Launch of new finance system in Premier Inn. Improved efficiency, controls and 
financial insight:
No significant business disruption and successful, efficient and accurate reporting 
of half and full-year results 
Project delivered on budget

Finance resources aligned to target operating model

Procurement savings tracking to plan

Deliver the IT infrastructure improvements across the Group  
to enable greater productivity, efficiency and security:
New till applications rolled out on time and budget

Data warehouse migrated with no business disruption

Develop clear implementation plan for replacement of Premier Inn reservation 
system
No significant trading time lost or reputational damage from cyber security issues

Delivered more than £65 million cost savings  
in year
Company contribution schedule agreed with 
limited additional funding required in the  
short term

System delivered successfully. Smooth  
half and full-year with no material audit issues
Delivered on time and on budget

Achieved alignment of finance resources  
to operating model
Significantly improved visibility of procurement 
and authorisation controls

Deadline missed, with project extended into  
Q1 2018/19

Completed all planned moves with no 
interruption
Clear plan in place and delivery on track

Achieved – no significant issues and cyber 
security actions completed as planned

✓

✓

✓

✓

✓

✓

✗

✓

✓

✓

Overall performance against individual strategic objectives (maximum opportunity: 42.00%):

36.75%

Whitbread Annual Report and Accounts 2017/18  80

GovernanceGovernanceObjectives

Achievement

Outcome

Louise Smalley
Successful completion of next phase of the transition to an efficient and high 
performing organisation:
In-year overhead cost efficiencies

Improved YourSay scores on key questions relating to  
senior management
Succession cover for senior roles to progress in line with plans

Effective workforce planning for greater macro-uncertainty:
2016 Business Plan translated to robust outlet workforce plans  
for the UK to determine labour demand
Supply scenarios modelled and mitigating actions developed

Pay for Progression investments informed by supply and demand  
linked to benchmarking for critical roles
Delivery of HR technology transformation:
Robust business case from phase 1 project evaluation

Obtain approval for phase 2, carry out functionality benchmarking  
and determine key metrics

International application for equity markets in Poland, Germany  
and China in order to capture the key global HR KPIs

Efficiencies delivered on plan, with an increase 
in the number of shared HR services
Scores stable at Group level and improved in 
Premier Inn
Achieved – succession cover stable post  
re-organisation

Robust outlet workforce plans for UK included 
in September 2017 business plans
Scenarios established for inactive populations, 
weakest regional supply and key skill deficits 
Team retention improved in all brands and Pay 
for Progression investment maintained

Business case approved in May 2017

Phase 2 approved and completed in  
March 2018. Benchmarking undertaken. 
Metrics defined
Phased international deployment agreed

✓

✓

✓

✓

✓

✓

✓

✓

✓

Overall performance against individual strategic objectives (maximum opportunity: 42.00%):

35.00%

Total awards
The split between cash and deferred shares is as follows:

Director

Alison Brittain
2016/17

Nicholas Cadbury
2016/17

Louise Smalley
2016/17

% of salary based 
on profit

% of salary based 
on WINcard

39.61

39.61

39.61

28.50

28.50

28.50

% of salary based 
on individual 
objectives

39.00

Total % 
of salary

107.11

36.75

104.86

35.00

103.11

Cash award 
£’000

Cash value 
of deferred 
shares award 
£’000

434
290

289
188

188
124

434
348

289
234

188
155

Total 
£’000

869
638

578
422

375
279

The deferred shares will, under normal circumstances, vest on 1 March 2021, subject to continued employment within the Group. No 
further performance conditions apply to these awards. Malus provisions apply to the deferred share awards in the event, for example, 
of a material misstatement of results with clawback provisions applying to the cash awards. The share price used to calculate the 
awards was the average closing price of a Whitbread share for the five business days preceding 1 March 2018 (i.e. 3,911.4 pence).

The number of deferred shares awarded to each director will be as follows:

Director

Alison Brittain
Nicholas Cadbury
Louise Smalley

Number of deferred
shares awarded
2018

Number of deferred
shares awarded
2017

11,102
7,383
4,799

9,104
6,128
4,051

Whitbread Annual Report and Accounts 2017/18 

81

GovernanceAnnual report on remuneration continued

Long Term Incentive Plan
The amounts shown in the table on page 79 refer to the value of the LTIP awards made in 2015 and vesting in 2018. 

The value given for the LTIP awards is based on the average market value over the last quarter of the financial year  
(3,886.6 pence), as the awards will not vest until after the date of this report.

The LTIP awards made to executives in 2015 were subject to EPS and ROCE measures on a matrix basis as shown below:

e
v
o
b
a
h
t
w
o
r
g
S
P
E

m
u
n
n
a
r
e
p

I
P
R

Threshold

Sliding scale

Maximum

Threshold

ROCE 2017/18

Sliding scale

12%

0%
0%
0%
0%
0%

13%

0%
19%
37%
56%
75%

14%

0%
19%
37%
56%
75%

15%

0%
20%
40%
61%
82%

16%

0%
22%
44%
66%
89%

Maximum

18%

0%
25%
50%
74%
100%

17%

0%
24%
50%
71%
96%

<4%
4%
6%
8%
10%

The EPS growth achieved was RPI plus 5.45% with the 2017/18 ROCE, which is calculated using an average of the previous  
13 months’ net assets, being 16.13%.

During the 2015 and 2016 LTIP performance periods, a strategic decision was taken by the Board to undertake certain sale  
and leaseback transactions in order to manage the balance sheet effectively to generate the best returns for shareholders. 
On-going rental expense from all sale and leaseback transactions is reflected in reported EPS numbers. For consistency the 
decision was taken to include profit from these transactions alongside the rental expense when determining underlying 
earnings for the EPS and ROCE performance conditions. The Committee felt it was appropriate for these amounts to be 
treated in a consistent way in determining the incentive outcome. This approach will be taken in respect of these material sale 
and leaseback transactions for both the 2015 and 2016 LTIPs. 

As a result of performance, 38.3% of the shares awarded under the 2015 LTIP will vest. The awards vesting to the executive 
directors each of which are subject to a two-year holding period are as follows:

Director

Alison Brittain

Nicholas Cadbury
Louise Smalley

Number of
shares vested 2018

Number of
shares vested 2017

11,182

4,334
3,041

22,334

10,255
6,688

Pension
The percentage of salary or pension allowance received by the executive directors in pension contributions is shown in the 
table below.

Director

Alison Brittain
Nicholas Cadbury
Louise Smalley

% of salary

25.0
27.5
27.5

Executives receive either a pension contribution or a monthly amount in cash in lieu of the pension contribution. Alison Brittain 
received a cash payment, while Nicholas Cadbury and Louise Smalley each elected to receive a cash payment (less an  
amount equal to the employer’s national insurance contribution). The percentage of salary received by Nicholas Cadbury  
and Louise Smalley rose from 25.0% to 27.5% on 1 December 2017 and 1 November 2017 respectively. This was as a result of 
grandfathered terms.

Single total figure of remuneration (audited information) – Chairman and non-executive directors

Director

Richard Baker
Adam Crozier
David Atkins
Sir Ian Cheshire
Chris Kennedy
Deanna Oppenheimer
Susan Taylor Martin
Stephen Williams

1  Fees for part year. 

Base fee

Senior Independent 
Director fee

Fee as Chairman 
of a Board Committee

Fee as a member 
of a Board Committee

Total

2017/18
£’000

2016/17
£’000

2017/18
£’000

2016/17
£’000

2017/18
£’000

2016/17
£’000

2017/18
£’000

2016/17
£’000

2017/18
£’000

2016/17
£’000

350
52
57
33
57
57
57
18

350
–
9 
57
57
9
57
57

–
6
–
9
 – 
 –
 –
–

 – 
–
–
15
 – 
 – 
 – 
–

 –
–
 –
 – 
20
20
 – 
–

 – 
 – 
 – 
 – 
 8 
–
–
20

 – 
5
5
3
 – 
–
5
1

–
–
1
5
 – 
1
5
–

350
631
62
451
77
77
62
191

 350 
–
101
 77 
65
101
 62 
 77 

Whitbread Annual Report and Accounts 2017/18  82

GovernanceGovernance 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statement of directors’ shareholding and share interests (audited information)
The Committee believes that the shareholding requirements for executives play an important role in the alignment of the 
interests of executives and shareholders and help to incentivise executives to deliver sustainable long-term performance.

The Chief Executive is required to build and hold a shareholding at least equal to 200% of salary, whilst the other executive 
directors are expected to reach a holding to the value of 125% of salary and other senior executives 75% of salary. Until they 
reach this level, executives are expected to retain 100% of vested awards (after the deduction of income tax, national insurance 
contributions and dealing fees). In addition, a newly appointed executive director is expected to build a shareholding in the 
Company in advance of any share awards vesting. The failure to adhere to these requirements may lead to the executive being 
excluded from participation in future share scheme awards. It should be noted that any vested LTIP awards subject to a  
holding period will not be counted for the purpose of calculating whether an executive has met his or her requirement. When 
determining whether a director has met the requirement, both the current market price and the price at the point the shares 
were acquired will be taken into consideration. 

All of the executive directors are in compliance with the requirement. Alison Brittain, who was appointed in September 2015, 
and is currently required to build towards a 200% holding, invested in excess of £1 million in the Company’s shares from her 
own resources. Alison’s first share scheme award partially vested in April 2017, but is subject to a two-year holding period.

During 2014/15, shareholding requirements were introduced for the Chairman and the non-executive directors. They are each 
required to build a holding to the value of 100% of their annual fee over a three-year period.

The table below shows the holdings of directors as at 1 March 2018:

Counting towards requirement

Performance versus requirement

Additional awards

Number of
ordinary
shares

Value based on
purchase price
£’000

Value based on
market price
£’000

Shareholding
requirement
% of salary

% of salary
based on
purchase 
price

% of salary
based on
market price

Awards subject 
to performance
conditions1

Awards not 
subject to
performance
conditions2

Chairman
Adam Crozier3
Richard Baker*

Executive directors
Alison Brittain
Nicholas Cadbury
Louise Smalley

Non-executive directors
David Atkins
Sir Ian Cheshire*
Chris Kennedy
Deanna Oppenheimer4
Susan Taylor Martin
Stephen Williams*

1,000
 16,188 

 20,900 
 29,100 
 41,236 

 1,425 
 2,282 
 1,500 
 1,600 
 1,490 
 11,340 

41
N/A 

 1,029 
 1,182 
 1,531 

 56 
 N/A 
 61 
 66 
 50 
N/A 

39
 N/A 

 812 
 1,131 
 1,603 

 55 
 N/A
 58 
 62 
 58 
N/A

100
N/A

200
125
125

100
N/A
100
100
100
N/A

10
N/A

127
215
420

94
N/A
102
110
83
N/A

10
N/A

100
205
440

92
N/A
97
104
97
N/A

–

–

 111,353 
 45,129 
 30,948 

 35,067 
 29,183 
 19,707 

*  As at date of leaving
1 
2  Includes unvested/unexercised deferred shares under the Annual Incentive Scheme and unexercised LTIP awards for which the performance targets have 

Includes outstanding LTIP awards for which performance has not yet been tested.

already been met.

3  Adam Crozier was appointed Chairman on the last day of the financial year and the performance versus requirement shown in the table is based on his new  

fee as Chairman. 

4  Deanna Oppenheimer actually holds 6,400 ADRs in Whitbread PLC, each of which represent 0.25 of a Whitbread ordinary share. 

There has been no change to the interests in the tables shown on this page between the end of the financial year and the date 
of this report. The column showing awards not subject to performance conditions does not include the deferred shares issued 
under the incentive scheme in 2017.

Please see tables on the following pages for details of LTIP awards, deferred shares and Sharesave options.

Options exercised (audited information)
The following options were exercised by executive directors under the Company’s share schemes during the year.

Director

Nicholas Cadbury

Scheme

SAYE

Number
of shares

Exercise price 
pence

Exercise date

 327

2746.4

30/05/2017

Market
price on
exercise 
pence

4229.0

Monetary
value of
gain
(£’000)

5

Awards granted
Details of awards made under the Annual Incentive Scheme in relation to the 2016/17 incentive year and awards made under 
the Long Term Incentive Plan in 2017 were disclosed in the 2016/17 Annual Report. 

Whitbread Annual Report and Accounts 2017/18  83

GovernanceAnnual report on remuneration continued

Payments to past directors (audited information)
With the exception of regular pension payments and dividends on Whitbread shares and the exercise of share awards as 
permitted under the rules of the Annual Incentive Scheme, the LTIP and the Savings-related Share Option Scheme, no other 
payments were made during the year to past directors.

Chief Executive’s remuneration 
The Chief Executive’s remuneration (including base salary, benefits and annual incentive payment) increased by 17.0% in the 
year, compared with an increase of 5.9% for the Group’s employees as a whole.

The following table shows the Chief Executive’s pay over the last nine years, with details of the percentage of maximum paid 
out under the Annual Incentive Scheme and the LTIP vesting percentage for each year.

Year

2017/18
2016/17
2015/16

2014/15
2013/14
2012/13
2011/12
2010/11

2009/10

Chief Executive

Alison Brittain
Alison Brittain
Alison Brittain
Andy Harrison
Combined CEO remuneration for 2015/16
Andy Harrison
Andy Harrison
Andy Harrison
Andy Harrison
Andy Harrison
Alan Parker
Combined CEO remuneration for 2010/11
Alan Parker

Single total 
figure of remuneration 
£’000

% of maximum 
incentive achieved

% of LTIP 
award vesting

2,336
2,509
634
2,423
3,057
4,554
6,374
3,432
1,444
534
2,509
3,043
2,634

64.1
49.8
38.8
38.8
38.8
86.8
82.6
74.9
45.6
94.4
94.4
94.4
100.0

38.3
76.5
n/a
97.2
97.2
100.0
100.0
89.8
n/a
n/a
82.4
82.4
75.9

Comparison of executive remuneration policy with wider employee population
This section of the report describes each element of the executive remuneration package and explains the extent to which 
those elements are made available to the wider employee population. The Committee consulted with employees in relevant 
roles when developing the directors’ remuneration policy.

Base salary
All employees, including the executive directors, receive an annual review of base salary. Under normal circumstances the 
annual increase in salary for an executive director will be in the same range as the increase for employees across the Group. 

Benefits
Approximately 1,100 employees across the Group are entitled to a company car or cash in lieu of a company car. The executive 
directors are no longer entitled to a company car under this scheme, but are entitled to receive cash in lieu of a car. 

Approximately 2,700 employees are entitled to participate in the Group’s private healthcare scheme, with 1,150 of these, 
including the executive directors, entitled to family cover. 

All employees receive discounts on Company products, but the directors have waived their right to this benefit. 

Whitbread’s Sharesave scheme is a standard HMRC approved SAYE scheme. It is offered to all UK employees, including the 
executive directors, on equal terms. 

Annual Incentive Scheme
Approximately 6,400 employees are eligible to receive an annual incentive payment linked to the achievement of profit and 
WINcard targets. The maximum opportunity is dependent on the role. Approximately 90 executives, including the executive 
directors, are entitled to participate in the Annual Incentive Scheme, with maximum payouts split between cash and deferred 
shares, ranging from 60% to 167%. 

Approximately 200 senior leaders, including the executive directors, are given individual strategic objectives in addition  
to the profit and WINcard targets mentioned above.

Long Term Incentive Plan
Approximately 50 executives, including the executive directors, participate in the LTIP. This scheme is not available  
to the wider employee population, although the Sharesave scheme provides employees with a form of long-term incentive.

Whitbread Annual Report and Accounts 2017/18  84

GovernanceGovernance 
Pension
Like all employees, the executive directors are entitled to participate in the Company’s pension scheme. The scheme is a 
defined contribution scheme. Employees below the executive level are able to choose a contribution rate of between 5%  
and 10% and have this matched by the Company. Approximately 45 executives receive between 15% and 20% of basic salary 
from the Company, which can be allocated to pension or taken as cash. Employees who do not choose to participate may  
be automatically enrolled with contributions in line with the automatic enrolment regulations.

The policy on pension contributions for executive directors is that there is an upper limit for Company contributions of  
27.5% of salary. In 2013, the upper limit for new joiners was reduced to 25%. This contribution can be allocated to pension,  
or taken as cash.

Fees from external directorships
The executive directors are entitled to retain fees from external directorships. Louise Smalley is a non-executive director of  
DS Smith Plc and retained a fee of £56,735. Alison Brittain is a non-executive director of Marks and Spencer Plc and retained  
a fee of £70,000. Nicholas Cadbury is a non-executive director of Land Securities Group PLC and retained a fee of £78,333. 

Relative importance of spend on pay
The graph below compares the change in total expenditure on employee pay during the year to the change in dividend payments.

2016/17
2017/18 

£m

1,000

900

800

700

600

500

400

300

200

100

0

+6.3%

Dividends

+5.6% 

+[7.7]%

Employee
costs

Implementation of remuneration policy in 2018/19

Base salary
The executive directors will each receive a salary increase of 4.0%, which is within the same range as the increase being given to 
employees across the Group.

The base salaries of the executive directors with effect from 1 May 2018 will be as follows:

Director

Alison Brittain
Nicholas Cadbury
Louise Smalley

Base salary at 
1 May 2018
£’000

Base salary at 
1 May 2017
£’000

843
573
379

811
551
362

Benefits
The benefits received by each executive director will continue to include family private healthcare and a cash allowance in lieu 
of a company car.

Whitbread Annual Report and Accounts 2017/18  85

GovernanceGovernance

Annual report on remuneration continued

Annual incentive scheme
To be eligible to receive incentive payments there are ‘gateway’ requirements relating to both performance and leadership 
behaviour. Any incentive payments will be at the discretion of the Remuneration Committee in the event that either profit 
performance is below 90% of target or the health and safety score is red on the WINcard. The expectation is that our leaders’ 
actions reflect Whitbread’s values and code of conduct, including our approach to health and safety. Keeping our team and 
customers safe is not an incentive lever but a core responsibility that earns the right to achieve incentivised rewards.

Profit and WINcard performance (% of salary)
In 2018/19, half of the total incentive available will be based on performance against a Group underlying profit before tax target. 
This profit target is considered by the Board to be commercially sensitive and, for that reason, is not disclosed in advance.  
The Committee intends to disclose the target retrospectively in the 2018/19 report. 

Each executive will be able to earn an additional 25% of the maximum based on WINcard measures. One measure will be 
operational team retention and the others will be Customer Heartbeat measures, made up of Premier Inn brand health,  
Costa net recommend and Restaurants net recommend. Only half of the maximum available in respect of these measures will 
be available for a ‘green’ WINcard score, with 75% of maximum payout available for achieving a stretch target beyond green 
and maximum payout requiring an ‘excel’ level, to be achieved.

Profit and WINcard performance (% of salary)

Threshold

On-target

Maximum

Total 31%

21%

10%

42%

20%

Total 62%

% of salary linked to 
profit performance

% of salary linked to 
WINcard measures

84%

41%

Total 125%

Individual strategic objectives
Each executive director also has three individual strategic objectives. They will be eligible to receive up to 25% of the maximum 
incentive opportunity based on the delivery of these objectives. Achievement of the approved objective outcomes has been 
aligned to a payment level that would be recognised as stretch performance. The objectives are quantifiable and linked to the 
business plan and future financial performance. The table below shows a summary of the individual strategic objectives for 
each of the executive directors, together with details on which of the three strategic priorities (see pages 10 to 11) each objective 
is linked to:

Alison Brittain
Growth in UK estate and Premier Inn occupancy and delivery of key UK innovations. 
Increase German hotel pipeline, updated growth plan for Costa China and international progress for Costa Express.
Develop detailed road map to deliver cost savings plan and deliver in-year cost savings. Deliver major infrastructure 
projects.
Nicholas Cadbury
Develop a new financial operating model and improved reporting for property. 
Achievement of in-year international growth targets.
Deliver in-year cost savings and support transformation plan.
Louise Smalley
Deploy the new HR System to plan, budget and key governance parameters in the UK and Germany. 
Establish a representative and sustainable employee forum structure across the Group, initially in the UK.
Increased succession cover for priority roles/pools critical to long-term growth and brand proposition development.

Strategic 
Priority

1
2

3

1/3
2
3

1/2
1
2/3

Cash awards will be made in May 2019, with deferred equity issued in April 2019 and due to vest on 1 March 2022, with no 
further performance conditions applying.

Whitbread Annual Report and Accounts 2017/18  86

GovernanceLong Term Incentive Plan
The awards to be made in 2018 will be based on 200% of base salary for Alison Brittain and 125% of base salary for the other 
executive directors, calculated by reference to the average of the closing price of a Whitbread share for the five business days 
preceding 1 March 2018 (i.e. 3,911.4 pence). They will vest in April 2021, subject to the director’s continued employment within 
the Group and satisfaction of the performance conditions. The awards will be subject to a two-year holding period post vesting. 

The 2018 awards to the executive directors will be made in April 2018 and, in line with the 2017 grant, will be subject to two 
independently operating performance conditions: 50% will be dependent on the Group ROCE in 2020/21, with the threshold 
being 13% and maximum payout at 18%, with a sliding scale operating in between. A further 50% will be dependent on an EPS 
growth target operating on a sliding scale between 4% per annum at threshold and 10% per annum at maximum.

The Committee is mindful that it is crucial that the executive team is awarded fairly for its significant contribution to the 
ongoing success of the Company and that this key talent is retained within the business. During the year the Committee 
considered the LTIP grant levels for the Group Finance Director and Group HR Director, which have remained unchanged at 
125% of salary for a number of years. The maximum LTIP grant under our policy, approved by shareholders in 2017, is 200% of 
salary. The current LTIP grant level is significantly behind market levels, which therefore reduces the competitiveness of the 
package for these two roles. It is the Committee’s intention to review future LTIP award levels for these two roles.

As set out in the Remuneration Committee Chair’s letter, further to the recent announcement, the Committee will be consulting 
with major shareholders on proposals for a new long term incentive plan and revised Policy which will support the future 
strategy of the business and successful execution of the demerger. To this end, in the event that the revised Policy is approved 
by shareholders, the Committee will substitute awards under the new arrangements for the 2018 LTIP awards.

The number of shares awarded under the LTIP to each director will be as follows:

Director

Alison Brittain
Nicholas Cadbury
Louise Smalley

LTIP performance conditions – past awards

Performance metrics

Number of  

shares awarded

41,463
17,602
11,637

Value of  
award 
£’000

1,622
689
455

2014 award Based on underlying basic EPS growth above RPI per annum of 4% to 10% on a sliding scale with a one–third multiplier based on 

ROCE in 2016/17 of 13% to 18%. ROCE also acts as a hurdle and is calculated using an average of the previous 13 months’ net assets.

2015 award Based on underlying basic EPS growth above RPI per annum of 4% to 10% on a sliding scale with a one–third multiplier based on 

ROCE in 2017/18 of 13% to 18%. ROCE also acts as a hurdle and is calculated using an average of the previous 13 months’ net assets.

2016 award Based on underlying basic EPS growth above RPI per annum of 4% to 10% on a sliding scale with a one–third multiplier based on 

ROCE in 2018/19 of 13% to 18%. ROCE also acts as a hurdle and is calculated using an average of the previous 13 months’ net assets.

2017 award Subject to two independently operating performance conditions. 50% of each award is dependent on Group ROCE in 2019/20, with 
the threshold being 13% and the maximum payout at 18%, with a sliding scale operating in between. The other 50% of each award will 
be linked to an EPS growth target on a sliding scale between 4% per annum at threshold and 10% per annum at maximum.

Chairman’s fee
Adam Crozier was appointed Chairman on 1 March 2018 and his fee with effect from that date is £400,000. The Chairman’s fee 
will be reviewed annually.

Non-executive directors fees
The base annual fee for non-executive directors is £60,000, which was increased from £57,000 on 1 March 2018, having 
previously been reviewed in March 2016. The fees for the chairmanship of the Audit Committee and the Remuneration 
Committee are unchanged at £20,000. The fee for the Senior Independent Director remains at £15,000 and the fees for 
membership of the Audit and Remuneration Committees are unchanged at £5,000. Non-executive director fees will be 
reviewed annually in the future.

Statement of shareholder voting
At the Annual General Meeting in 2017, the resolution to approve the updated directors’ remuneration policy and the advisory 
resolution to approve the annual report on remuneration were both passed. 

The voting results were as follows:

Resolution

Updated remuneration policy
Annual report on remuneration

For

Against

Total

129,489,202 (98.4%)
131,146,484 (99.7%)

2,057,323 (1.6%)
370,395 (0.3%)

131,546,525
131,516,879

Withheld

63,482
93,782

Whitbread Annual Report and Accounts 2017/18 

87

GovernanceDirectors’ report

The directors present their  
Report and Accounts for  
the year ended 1 March 2018

•  sickness – full salary for a maximum of 
12 months in any three-year period or 
for a maximum of nine consecutive 
months; and 

3.  all of the other directors (who must 

comprise at least three people) pass  
a resolution or sign a written notice 
requiring the director to resign;

•  non-compete – for six months after 

leaving.

The dates of the executive directors’ 
service contracts are as follows:

Alison Brittain 

21 May 2015

Nicholas Cadbury 

3 September 2012

Louise Smalley 

25 October 2010

Powers of directors
The business of the Company is 
managed by the directors who may 
exercise all the powers of the Company, 
subject to the Company’s Articles of 
Association, any relevant legislation and 
any directions given by the Company by 
passing a special resolution at a general 
meeting. In particular, the directors may 
exercise all the powers of the Company 
to borrow money, issue shares, appoint 
and remove directors and recommend 
and declare dividends.

Appointment and replacement  
of directors
Directors shall be no less than two and 
no more than 20 in number. Directors 
may be appointed by the Company, by 
ordinary resolution or by the Board of 
Directors.

In accordance with the UK Corporate 
Governance Code (the Code) all 
directors will stand for annual re-election 
at each AGM.

The Company may, by special resolution, 
remove any directors before the 
expiration of his/her term of office.

Directors automatically stop being 
directors if:

1.  they give the Company a written 
notice of resignation (at the date  
such notice expires);

2.  they give the Company a written 

notice in which they offer to resign 
and the other directors decide to 
accept the offer;

4.  they are or have been suffering from 
mental or physical ill health and the 
directors pass a resolution removing 
the director from office;

5.  they have missed directors’ meetings 
(whether or not an alternate director 
appointed attends those meetings) 
for a continuous period of six months 
without permission from the directors 
and the directors pass a resolution 
removing the director from office;

6.  a bankruptcy order is made against 

them or they make any arrangement 
or composition with their creditors 
generally;

7.  they are prohibited from being a 
director under any applicable 
legislation; or

8.  they cease to be a director under any 
applicable legislation or are removed 
from office under the Company’s 
Articles of Association.

Directors’ indemnity
A qualifying third-party indemnity 
provision was in force for the benefit of 
the directors during the financial year.  
In addition, a qualifying pension scheme 
indemnity provision was in force for the 
benefit of Whitbread Pension Trustees 
during the financial year.

Compensation for loss of office
There are no agreements between the 
Company and its directors or employees 
providing for compensation for loss of 
office or employment that occurs as a 
result of a takeover bid.

Directors’ share interests
Details regarding the share interests of 
the directors in the share capital of the 
Company, including with respect to 
options to acquire ordinary shares, are 
set out in the remuneration report on 
page 83.

Whitbread Annual Report and Accounts 2017/18  88

Chris Vaughan
General Counsel

Certain information required for 
disclosure in this Report is provided in 
other appropriate sections of the Annual 
Report and Accounts. These include the 
corporate governance and remuneration 
reports and the Group financial 
statements and Notes to those financial 
statements and accordingly these are 
incorporated into the report by reference. 

The Board
Board of Directors
The directors at the date of this report 
are listed on pages 58 and 59. There 
have been a number of director  
changes throughout the year, which  
are shown on page 62 of the corporate 
governance report.

Details of directors’ training are given in 
the corporate governance report on 
page 62.

Directors’ service contracts
The key terms of the executive directors’ 
service contracts are as follows:

•  notice period – six months by the 
director and 12 months by the 
Company;

•  termination payment – details of the 
termination policy are set out in our 
remuneration policy, which can be 
found on the Company’s website 
(www.whitbread.co.uk);

GovernanceGovernanceShares
Share capital
Details of the issued share capital can be 
found in Note 25 to the accounts.

Holders of ordinary shares are entitled to 
attend and speak at general meetings of 
the Company, to appoint one or more 
proxies and, if they are corporations, 
corporate representatives to attend 
general meetings and to exercise voting 
rights. Holders of ordinary shares may 
receive a dividend and on a liquidation, 
may share in the assets of the Company. 
Holders of ordinary shares are entitled to 
receive the Company’s Annual Report 
and Accounts. Subject to meeting 
certain thresholds, holders of ordinary 
shares may requisition a general 
meeting of the Company or the proposal 
of resolutions at AGMs.

Voting rights
On a show of hands at a general 
meeting of the Company, every holder 
of ordinary shares present, in person or 
by proxy and entitled to vote, has one 
vote (unless the proxy is appointed by 
more than one member in which case 
the proxy has one vote for and one vote 
against if the proxy has been instructed 
by one or more members to vote for the 
resolution and by one or more members 
to vote against the resolution) and on a 
poll every member present in person or 
by proxy and entitled to vote has one 
vote for every ordinary share held. 
Voting rights for any ordinary shares 
held in treasury are suspended. None  
of the ordinary shares carry any special 
rights with regard to control of the 
Company. Electronic and paper proxy 
appointments and voting instructions 
must be received by the Company’s 
registrars not later than (i) 48 hours 
before a meeting or adjourned meeting 
(excluding non-working days), or (ii) 24 
hours before a poll is taken, if the poll is 
not taken on the same day as the 
meeting or adjourned meeting.

Unless the directors decide otherwise,  
a shareholder cannot attend or vote at 
any general meeting of the Company or 
at any separate general meeting of the 
holders of any class of shares in the 
Company or upon a poll or exercise any 
other right conferred by membership in 
relation to general meetings or polls if he 
or she has not paid all amounts relating 
to those shares which are due at the 
time of the meeting.

Where a shareholder with at least a 
0.25% interest in a class of shares has 
been served with a disclosure notice in 
relation to a particular holding of shares 
and has failed to provide the Company 
with information concerning those 

shares, those shares will no longer give 
that shareholder any right to vote at a 
shareholders’ meeting.

Both B and C shares represent 
significantly less than 0.01% of the total 
share capital.

Restrictions on transfer of shares
There are the following restrictions on 
the transfer of shares in the Company:

•  certain restrictions which may from 

time to time be imposed by laws and 
regulations (for example, insider 
trading laws);

•  pursuant to the Company’s share 

dealing code, the directors and senior 
executives of the Company require 
approval to deal in the Company’s 
shares;

•  where a person with at least a 0.25% 
interest in a class of shares has been 
served with a disclosure notice and 
has failed to provide the Company 
with information concerning interests 
in those shares;

•  the subscriber ordinary shares may 
not be transferred without the prior 
written consent of the directors;

•  the directors can, without giving any 
reason, refuse to register the transfer 
of any shares which are not fully paid;

•  transfers cannot be in favour of more 

than four joint holders; and

•  the directors can refuse to register the 
transfer of an uncertificated share in 
the circumstances set out in the 
uncertificated securities rules (as 
defined in the Company’s Articles of 
Association).

The Company is not aware of any 
agreements between shareholders that 
may result in restrictions on the transfer 
of shares or on voting rights.

B shares and C shares
Holders of B shares and C shares are 
entitled to receive an annual non-
cumulative preferential dividend 
calculated at a rate of 75% of six month 
LIBOR on a value of 155 pence per B 
share and 159 pence per C share 
respectively, but are not entitled to any 
further right of participation in the 
profits of the Company. They are also 
entitled to payment of 155 pence per B 
share and 159 pence per C share 
respectively on a return of capital on 
winding-up (excluding any intra-group 
reorganisation on a solvent basis).

Except in limited circumstances, the 
holders of the B shares and C shares are 
not entitled in their capacity as holders 
of such shares, to receive notice of any 
general meeting of the Company nor  
to attend, speak or vote at any such 
general meeting. 

Purchase of own shares
The Company is authorised to purchase 
its own shares in the market. Approval to 
renew this authority will be sought from 
the shareholders at the 2018 AGM. The 
Company did not purchase any of its 
own shares during the year. 12.1 million 
shares are held as treasury shares  
(2 March 2017: 12.1 million). 

Employee share schemes
Whitbread does not have any employee 
share schemes with shares which have 
rights with regard to the control of the 
Company that are not exercisable 
directly by the employees.

Major interests
As at the end of the financial year,  
the Company had received formal 
notification, under the Disclosure and 
Transparency Rules, of the following 
material holdings in its shares (the 
percentages shown are the 
percentages at the time of the 
disclosure and have not been 
re-calculated based on the issued 
share capital at the year-end):

Number of 
shares

% of issued 
share 
capital

BlackRock Inc.

9,821,688

5.35

MFS Investment 
Management

Longview 
Partners

Aberdeen Asset 
Management

Sachem 
Head Capital 
Management LP

9,330,908

5.11

9,240,506

5.04

9,155,869

4.99

6,200,000

3.40

Since the year end, the Company 
received four further notifications 
from BlackRock Inc. The latest 
notification was received on 3 April 
2018 where the Company was 
informed BlackRock Inc. had 
increased its holding to 10,127,653 
shares representing 5.51% of the total 
voting rights. The Company also 
received a notification from Elliott 
Capital Advisers L.P on 13 April 2018 
where the Company was informed 
they had increased their holding to 
9,727,854 shares representing 5.30% 
of the total voting rights. No other 
changes to the above have been 
disclosed to the Company in 
accordance with Rule 5 of the 
Disclosure and Transparency  
Rules between the end of the 
financial year and 24 April 2018.

Whitbread Annual Report and Accounts 2017/18  89

GovernanceDirectors’ report continued

Scope 1 includes emissions from the 
fuels we use in our hotels, restaurants, 
offices and coffee shops such as natural 
gas and liquid petroleum gas. It also 
includes CO2e from business owned 
vehicles which includes company cars 
and food logistics vehicles as we own 
the lease arrangements. CO2e from 
company cars is calculated using the 
manufacturers stated performance 
multiplied by an uplift stated in the 
DEFRA standards methodology paper.

Scope 2 relates to the indirect emissions 
associated with the generation of the 
electricity consumed in our sites. 

The increases in emissions between 
2016/17 and 2017/18 are caused by 
estate growth and increased reporting 
scope. New availability of data has 
allowed for the inclusion of F Gas 
emissions from Costa China, Poland  
and Singapore in 2017/18, which was 
previously excluded.

When defining the scope of our data 
we do not report on operations under 
Joint Venture agreements, or are fully 
franchised, where we do not have 
operational control such as Premier Inn 
(UAE). For reasons of materiality, small, 
one man, offices in Australasia and the 
Far East have been excluded. All other 
sites throughout the world are included. 

Where possible we have reported billed 
or AMR data. For those operations 
which are currently beyond our 
reporting capabilities, we have used an 
estimation approach using known sales 
data and local conversion factors. For 
further information about our estimation 
techniques and the number and location 
of Whitbread sites please view the 
corporate responsibility pages on our 
website www.whitbread.co.uk.

Additional disclosures
Other information that is relevant to the 
Directors’ report can be found in the 
following sections of the Annual Report:

Information required

Section 

Conflicts of interest

Corporate 
governance 
report
Financial 
statements,  
Note 22
Strategic report
N/A

Financial risk 
management 
objectives and policies
Future developments
Research and 
development
Existence of branches N/A

Disclosures required pursuant to Listing 
Rule 9.8.4R can be found in the 
following sections:

Listing 
Rule

Information 
required

Section 

9.8.4R  
(1)  

9.8.4R  
(2) (5-14)
9.8.4R 
(4)

Fixed assets 
Note 13

Statement of 
capitalised 
interest
Not applicable Not applicable

Long term 
incentive 
schemes

Remuneration 
report

Additional information
Mandatory Green House Gas Reporting 
In order to comply with the 
requirements of the Companies Act 
2006 (Strategic and Directors’ Report) 
Regulations 2013. We have adopted 
the following environmental report 
methodology. 

We have considered the six main GHGs 
and report in CO2e for our Scope 1 
(direct) and Scope 2 (indirect) CO2 
emissions. We have used the GHG 
Protocol Corporate Accounting and 
Reporting Standard methodology to 
calculate our emissions as well as 
DEFRA and International Energy 
Standards GHG Conversion Factors 
for Company Reporting. 

Source of emissions

2016/17

2017/18

Change %

Gas

LPG

Fuel Oil

F-gas

Business Travel

Electricity

Gross Emissions

Turnover (£ millions)

Tonnes carbon per £1 million turnover

Scope 1

Scope 2

 55,681 
 3,285 
 193 
 2,749 
 12,848 
 200,295 
 266,074 
 3,109.60 
 85.57 

65,052
3,155
230
9,088
19,837
177,090
274,452
 3,295.10 
83.29104

16.83%
-3.96%
19.06%
230.59%
54.40%
-11.59%
3.15%
5.97%
-2.66%

Environment policies
Whitbread businesses depend upon 
the environment to operate hotels, 
restaurants and coffee shops through 
the energy we use and the services and 
products we provide to our customers. 
Our main environmental impacts are 
from the use of natural resources, water 
consumption and generation of residual 
waste and from GHG emissions 
associated with energy and fuel use.

Whitbreads strategic drive is provided 
by the corporate responsibility Force 
for Good programme which includes 
energy, water and waste reduction 
activities. We are committed to 
minimising our impact on the 
environment, preventing pollution 
and promoting good environmental 
practices. Further details can be found 
on pages 14 and 17.

Employment policies
Whitbread has a range of employment 
policies covering such issues as diversity, 
employee wellbeing and equal 
opportunities.

The Company takes its responsibilities  
to the disabled seriously and seeks not 
to discriminate under any circumstances 
(including in relation to training, career 
development and promotion) against 
current or prospective employees 
because of any disability or for any other 
reason. Fair and full consideration is 
given to applications for employment 
made by disabled persons, having 
regard to their aptitudes and abilities. 
Employees who become disabled  
during their career at Whitbread will  
be retained in employment wherever 
possible and given help with 
rehabilitation and training.

Employee involvement
The importance of good relations and 
communications with employees is 
fundamental to the continued success 
of our business. Each of the Group’s 
operating businesses maintains 
employee relations and consults 
employees as appropriate to its own 
particular needs. In addition, our 
employee opinion survey, YourSay, is 
conducted annually to provide insight 
into the views of employees.

Our employees are actively encouraged 
to take part in our Sharesave scheme, 
which is available to all employees and 
offers an option price discounted 
by 20%.

Whitbread Annual Report and Accounts 2017/18  90

GovernanceGovernance 
 
 
 
 
 
 
Annual General Meeting
The AGM will be held at 2.00pm  
on 27 June 2018 at Church House 
Conference Centre, Dean’s Yard, 
Westminster, London SW1P 3NZ. The 
Notice of Meeting is enclosed with this 
report for shareholders receiving hard 
copy documents, and is available at 
www.whitbread.co.uk for those who 
have elected to receive documents 
electronically. At the 2018 AGM, all 
voting will be by poll. Electronic 
handsets will be utilised and results  
will be displayed on the screen at  
the meeting.

Approved by the Board on 24 April 2018 
and signed.

Chris Vaughan 
General Counsel and Company 
Secretary

Registered Office:  
Whitbread Court  
Houghton Hall Business Park  
Porz Avenue  
Dunstable  
Bedfordshire  
LU5 5XE

Registered company number: 04120344

Results and dividends
Group underlying profit 
before tax
Group profit before tax
Interim dividend paid  
on 15 December 2017
Recommended final 
dividend
Total dividend for  
the year

£591m
£548m
31.40p per 
share
69.75p per 
share
101.15p per 
share

Details on the Group’s dividend 
policy can be found on page 47 in 
the Group Finance Director’s review. 

Subject to approval at the AGM,  
the final dividend will be payable on  
4 July 2018 to the shareholders on 
the register at the close of business 
on 25 May 2018.

Regular internal communications are 
made to all employees to ensure that 
they are kept well informed of the 
performance of the Group and of 
financial and economic factors that may 
affect the Company’s performance.

Further information on employee 
involvement can be found in the Winning 
Teams section on pages 20 to 25.

Amendment of the Company’s Articles 
of Association 
Any amendments to the Articles of 
Association of the Company may be 
made in accordance with the provisions 
of the Companies Act 2006 by way of 
special resolution.

Significant agreements
The Company’s facility, bond and private 
placement loan notes agreements, 
details of which can be found in Note 19 
to the accounts, contain provisions 
entitling the counterparties to exercise 
termination or other rights in the event 
of a change of control of the Company.

Contractual arrangements
The Group has contractual 
arrangements with numerous third-
parties in support of its business 
activities, none of which are considered 
individually to be essential to its business 
and, accordingly, it has not been 
considered necessary for an 
understanding of the development, 
performance or position of the Group’s 
business to disclose information about 
any of those third-parties.

Political donations
The Company has not made any political 
donations during the year and intends to 
continue its policy of not doing so for 
the foreseeable future.

Auditor
Deloitte LLP has expressed its 
willingness to continue in office as 
auditor of the Company and a resolution 
proposing its reappointment will be 
put to shareholders at the 2018 AGM. 
After proper consideration, the Audit 
Committee is satisfied that Deloitte LLP 
continues to be objective and independent 
of the Company. In coming to this 
conclusion the Audit Committee gave 
full consideration to any non-audit work 
carried out by Deloitte LLP, and has 
concluded that certain services will 
not be carried out by Deloitte LLP, as 
outlined in the Committee’s terms 
of reference. 

Disclosure of information to auditor
The directors have taken all reasonable 
steps to make themselves aware of 
relevant audit information and to 
establish that the auditor is aware of that 
information. The directors are not aware 
of any relevant audit information which 
has not been disclosed to the auditor.

Going concern
The Group’s business activities, together 
with the factors likely to affect its future 
development, performance and position 
are set out in the strategic report on 
pages 4 to 55. The financial position of 
the Company, its cash flows, net debt 
and borrowing facilities and the maturity 
of those facilities are set out in the 
Group Finance Director’s review on 
pages 44 to 49. 

In addition there are further details in the 
financial statements on the Group’s 
financial risk management, objectives 
and policies (Note 22) and on financial 
instruments (Note 23).

A combination of the strong operating 
cash flows generated by the business 
and the significant headroom on its 
credit facilities supports the directors’ 
view that the Group has sufficient funds 
available for it to meet its foreseeable 
working capital requirements. The 
directors have concluded that the going 
concern basis remains appropriate.

The viability statement can be found on 
page 52.

Whitbread Annual Report and Accounts 2017/18 

91

Governance•  the strategic report includes a fair 
review of the development and 
performance of the business and  
the position of the Company and  
the undertakings included in the 
consolidation taken as a whole, 
together with a description of the 
principal risks and uncertainties  
that they face; and

•  the Annual Report and Accounts, 

taken as a whole, are fair, balanced 
and understandable and provide  
the information necessary for 
shareholders to assess the Company’s 
position and performance, business 
model and strategy.

This responsibility statement was 
approved by the Board of Directors  
on 24 April 2018 and is signed on its 
behalf by:

Alison Brittain
Chief Executive

Nicholas Cadbury
Group Finance Director

Directors’ responsibility statement

The directors are responsible for 
preparing the Annual Report and 
Accounts in accordance with applicable 
law and regulations.

•  present information, including 

accounting policies, in a manner that 
provides relevant, reliable, comparable 
and understandable information; 

Company law requires the directors to 
prepare financial statements for each 
financial year. Under that law the 
directors are required to prepare the 
Group financial statements in 
accordance with International Financial 
Reporting Standards (IFRS) as adopted 
by the European Union and Article 4 of 
the IAS Regulation and have elected to 
prepare the parent company financial 
statements in accordance with United 
Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting 
Standards and applicable law), including 
FRS 101 Reduced Disclosure Framework. 
Under company law the directors must 
not approve the accounts unless they 
are satisfied that they give a true and  
fair view of the state of affairs of the 
Company and of the profit or loss of  
the Company for that period. 

In preparing the parent company 
financial statements, the directors are 
required to:

•  select suitable accounting policies and 

then apply them consistently;

•  make judgements and accounting 
estimates that are reasonable and 
prudent;

•  state whether applicable UK 

Accounting Standards have been 
followed, subject to any material 
departures disclosed and explained in 
the financial statements; and

•  prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.

In preparing the Group financial 
statements, International Accounting 
Standard 1 requires that directors:

•  properly select and apply accounting 

policies;

•  provide additional disclosures when 

compliance with the specific 
requirements in IFRS are insufficient 
to enable users to understand the 
impact of particular transactions, 
other events and conditions on the 
entity’s financial position and financial 
performance; and

•  make an assessment of the Group’s 

ability to continue as a going concern.

The directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the 
Company’s transactions and disclose 
with reasonable accuracy at any time 
the financial position of the Company 
and enable them to ensure that the 
financial statements comply with the 
Companies Act 2006. They are also 
responsible for safeguarding the assets 
of the Company and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other 
irregularities.

The directors are responsible for the 
maintenance and integrity of the 
corporate and financial information 
included on the Company’s website. 
Legislation in the United Kingdom 
governing the preparation and 
dissemination of financial statements 
may differ from legislation in other 
jurisdictions.

Responsibility statement 
We confirm that to the best of our 
knowledge:

•  the financial statements, prepared in 

accordance with the relevant financial 
reporting framework, give a true and 
fair view of the assets, liabilities, 
financial position and profit or loss of 
the Company and the undertakings 
included in the consolidation taken  
as a whole;

Whitbread Annual Report and Accounts 2017/18  92

GovernanceGovernanceIndependent auditor’s report to the members  
of Whitbread PLC

Opinion on financial statements 
of Whitbread PLC
In our opinion:

•  the financial statements give a true 
and fair view of the state of the 
group’s and of the parent company’s 
affairs as at 1 March 2018 and of the 
group’s profit for the year then ended;

•  the group financial statements have 

been properly prepared in accordance 
with International Financial Reporting 
Standards (IFRSs) as adopted by the 
European Union;

•  the parent company financial 

statements have been properly 
prepared in accordance with United 
Kingdom Generally Accepted 
Accounting Practice including 
Financial Reporting Standard 101 
“Reduced Disclosure Framework; and

•  the financial statements have been 
prepared in accordance with the 
requirements of the Companies Act 
2006 and, as regards the group 
financial statements, Article 4 of the 
IAS Regulation.

We have audited the financial 
statements of Whitbread PLC (the 
‘parent company’) and its subsidiaries 
(the ‘Group’) which comprise:

•  the consolidated income statement;

•  the consolidated statement of 

comprehensive income;

•  the consolidated and parent company 

statements of changes in equity;

•  the consolidated and parent company 

balance sheets;

•  the consolidated cash flow statement;

•  the statement of accounting policies; 

and

•  the related notes 1 to 30.

The financial reporting framework that 
has been applied in the preparation  
of the group financial statements is 
applicable law and IFRSs as adopted  
by the European Union. The financial 
reporting framework that has been 
applied in the preparation of the parent 
company financial statements is 
applicable law and United Kingdom 
Accounting Standards, including FRS 101 
“Reduced Disclosure Framework” 
(United Kingdom Generally Accepted 
Accounting Practice).

Summary of our audit approach

Key audit matters

The key audit matters that we identified in the current 
year were:

Materiality

Scoping

Significant 
changes in  
our approach

•  valuation of the pension obligation; 

•  presentation of non-underlying items; and

•  implementation of new finance systems.

Within this report, any new key audit matters are 
identified with      and any key audit matters which are 
the same as the prior year identified with 

 .

The materiality that we used for the group financial 
statements was £27.3m which was determined on the 
basis of 5% of profit before tax.

We focused our Group audit scope primarily on all 
significant trading entities at both Premier Inn and 
Costa, and the Group head office. The locations 
represent the principal business units and account  
for 99% of the Group’s revenue, 99% of the Group’s 
profit before tax and 99% of the Group’s net assets.

Our approach is consistent with the previous year  
with the exception of the key audit matter relating  
to manual adjustments to revenue which has been 
removed in the current period as this had a lower 
effect on the allocation of resources following the 
implementation of the new financial system in Premier 
Inn during the year.

Given the current implementation of, and ongoing 
investment in new finance systems, we have included  
a key audit matter surrounding the implementation  
of new finance systems, due to the complexity and 
allocation of resources to this matter during the year. 

Basis for opinion
We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those 
standards are further described in the 
auditor’s responsibilities for the audit  
of the financial statements section of  
our report. 

We are independent of the group and 
the parent company in accordance with 
the ethical requirements that are 
relevant to our audit of the financial 
statements in the UK, including the 
FRC’s Ethical Standard as applied to 
listed public interest entities, and we 

have fulfilled our other ethical 
responsibilities in accordance with  
these requirements. We confirm  
that the non-audit services prohibited  
by the FRC’s Ethical Standard were  
not provided to the group or the  
parent company.

We believe that the audit evidence  
we have obtained is sufficient and 
appropriate to provide a basis for  
our opinion.

Whitbread Annual Report and Accounts 2017/18  93

GovernanceIndependent auditor’s report to the members  
of Whitbread PLC continued

Conclusions relating to going concern, principal risks and viability statement 

Going concern
We have reviewed the directors’ statement on page 91 about whether they considered it 
appropriate to adopt the going concern basis of accounting in preparing them and their 
identification of any material uncertainties to the group’s and company’s ability to continue to do 
so over a period of at least twelve months from the date of approval of the financial statements.

We are required to state whether we have anything material to add or draw attention to in 
relation to that statement required by Listing Rule 9.8.6R(3) and report if the statement is 
materially inconsistent with our knowledge obtained in the audit.

We confirm that we 
have nothing material 
to report, add or draw 
attention to in respect 
of these matters.

Principal risks and viability statement
Based solely on reading the directors’ statements and considering whether they were consistent 
with the knowledge we obtained in the course of the audit, including the knowledge obtained in 
the evaluation of the directors’ assessment of the group’s and the company’s ability to continue 
as a going concern, we are required to state whether we have anything material to add or draw 
attention to in relation to:

We confirm that we 
have nothing material 
to report, add or draw 
attention to in respect 
of these matters.

•  the disclosures on pages 52-55 that describe the principal risks and explain how they are being 

managed or mitigated;

•  the directors’ confirmation on page 52 that they have carried out a robust assessment  

of the principal risks facing the group, including those that would threaten its business model, 
future performance, solvency or liquidity; or

•  the directors’ explanation on page 52 as to how they have assessed the prospects of  

the group, over what period they have done so and why they consider that period to be 
appropriate, and their statement as to whether they have a reasonable expectation that the 
group will be able to continue in operation and meet its liabilities as they fall due over the 
period of their assessment, including any related disclosures drawing attention to any 
necessary qualifications or assumptions.

We are also required to report whether the directors’ statement relating to the prospects  
of the group required by Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge 
obtained in the audit.

Whitbread Annual Report and Accounts 2017/18  94

GovernanceGovernance 
 
Key audit matters
Key audit matters are those matters 
that, in our professional judgement, 
were of most significance in our audit of 
the financial statements of the current 
period and include the most significant 
assessed risks of material misstatement 

(whether or not due to fraud) that we 
identified. These matters included those 
which had the greatest effect on: the 
overall audit strategy, the allocation of 
resources in the audit; and directing the 
efforts of the engagement team.

These matters were addressed  
in the context of our audit of the 
financial statements as a whole, and  
in forming our opinion thereon, and  
we do not provide a separate opinion  
on these matters.

Valuation of the pension obligation 

Key audit matter 
description

As described in the Audit Committee report on page 68, the Accounting Policies (note 2) and the 
Retirement Benefits note (note 29), the Group has a defined benefit pension scheme, which is 
closed to new members and to future accrual. On page 114 the defined benefit plan is disclosed as a 
key source of estimation uncertainty. 

How the scope  
of our audit 
responded to the 
key audit matter

As at 1 March 2018, the Group recorded a net retirement benefit obligation of £288.6m (2017: 
£425.1m), comprising liabilities of £2,683.9m (2017: £2,808.2m) and scheme assets of £2,395.3m 
(2017: £2,383.1m). The principal reasons for the decrease in the obligation were changes in the 
mortality assumptions and contributions from the employer. 

The pension valuation is dependent on market conditions and key assumptions made, in particular 
relating to the discount rate, inflation expectations and life expectancy assumptions. The setting of 
these assumptions is complex and requires the exercise of significant management judgement with 
the support of third-party actuaries. The defined benefit obligation is highly sensitive to changes in 
the assumptions. As such, it continues to represent a key audit matter.

To address this key audit matter, we have performed the following procedures:

•  obtained the pension report prepared by a qualified actuary which is engaged by the Group  
to value the scheme’s defined benefit pension position under IAS 19 “Employee benefits” and 
assessed the competence and objectivity of that actuary;

•  engaged our internal actuarial specialists to assess the appropriateness of the assumptions used 
to account for the defined benefit scheme. This included comparison of key data with market 
benchmarks and challenge of the methodology used by the scheme actuary;

•  considered whether each of the key assumptions was reasonable in isolation and collectively in 

determining the pension liability at the balance sheet date; and

•  reviewed the sensitivity analysis performed by management on the key assumptions determined  

by the Directors.

Key observations

From the work completed, we are satisfied that the methodology and assumptions applied in 
relation to determining the valuation of the defined benefit obligation are appropriate. 

Whitbread Annual Report and Accounts 2017/18  95

GovernanceIndependent auditor’s report to the members  
of Whitbread PLC continued

Presentation of non-underlying items  

Key audit matter 
description

How the scope  
of our audit 
responded to the 
key audit matter

As described in the Audit Committee report on page 68 and the Accounting Policies (note 2), the 
presentation of income and costs as non-underlying items in the Income Statement (to derive 
“Underlying profit before tax”) is judgmental and not a requirement of IFRS. Judgement is exercised  
by management in determining the classification of items as non-underlying and there is potential for 
manipulation of the underlying profit before tax measure. 

In the current year, adjustments totaling £42.3m (2017: £49.8m) have been made to statutory profit 
before tax to derive underlying profit before tax of £590.7m (2017: £565.2m). The definition of non-
underlying items is described in the Accounting Policies (Note 2) and the reconciliation between 
statutory profit before tax and underlying profit before tax is included in note 6 to the financial 
statements. 

The most significant items classified as non-underlying are as follows:

•  Disposal of property, plant and equipment (“PPE”) and property provisions – net charge of 
£16.3m which includes gains on disposal of assets of £20.3m, impairment of PPE (net of 
reversals) of £22.0m and property provisions £15.2m;

•   IAS 19 pension finance costs of £10.0m;

•   IT asset impairment of £9.1m; and

•  UK and international restructuring costs of £7.2m.

We have performed the following procedures to address this key audit matter:

•  challenged and understood management’s rationale for including certain items outside profit 

before tax, including assessing the consistency of adjustments with the prior year and 
compliance with the Group’s accounting policy. 

•  assessed the completeness of items separately identified as non-underlying through an 

examination of costs and income recorded during the year to determine whether items had been 
omitted from the non-underlying category; and

•  assessed the disclosure of the accounting policy for non-underlying items, description of the 

items classified as non-underlying and the reconciliation between statutory profit before tax and 
underlying profit before tax. This was performed in the context of recent regulatory guidance, 
ensuring the purpose of using alternative performance measures was set out and that they were 
clearly defined, consistent over time and included appropriate reconciliations to statutory 
financial information.

Key observations

From the work performed, we are satisfied that the items included within non-underlying have 
been appropriately presented in line with the definition included within the accounting policies and 
are consistent with the prior year. 

Whitbread Annual Report and Accounts 2017/18  96

GovernanceGovernanceImplementation of new finance systems  

Key audit matter 
description

As noted within the Strategic Report, over the last two and a half years, Whitbread has undergone 
a significant investment programme to improve the core infrastructure, internal and customer 
facing support systems. As part of this programme, the core finance system is being replaced as 
part of the transformation of business processes and controls. The finance system was replaced  
in Premier Inn during 2017/18 and is due to be implemented in Costa during 2018/19. IT systems  
and controls are critical in a high volume, low value transactional business. 

The level and complexity of change in the year, and continued change expected in 2018/19 has 
resulted in, and will continue to require, a significant amount of audit effort to gain assurance over 
the Group’s IT and control environment and financial reporting systems. Due to the transition  
of the finance system within Premier Inn taking place part way through the year, testing has been 
performed in respect of both the legacy and new systems, increasing the level of audit effort 
required.  

How the scope of 
our audit 
responded to the 
key audit matter

We have performed the following procedures, together with our IT specialists, to address this key 
audit matter:

•  assessed the Group’s transformation programme and the planned enhancements to the IT 

environment and business processes, with a particular focus on the replacement of core finance 
systems;

•  assessed and tested the programme governance and management’s change management process 

for each key area of change; 

•  tested the migration of data between the legacy and new system; 

•   understood and tested the changes to business processes and relevant controls implemented  

as part of the new finance system during the year; 

•  assessed the design and implementation of the Group’s controls over the information systems  

that are important to financial reporting in both the legacy and new finance systems; and 

•  tested operating effectiveness of internal controls within business cycles (for example, revenue and 
expenditure) where controls reliance has been sought in both the legacy and new finance systems. 

Key observations

We found management’s procedures to implement the new finance system in Premier Inn to be 
appropriate. 

Whitbread Annual Report and Accounts 2017/18  97

GovernanceIndependent auditor’s report to the members  
of Whitbread PLC continued

Our application of materiality
We define materiality as the magnitude 
of misstatement in the financial 
statements that makes it probable that 
the economic decisions of a reasonably 
knowledgeable person would be 
changed or influenced. We use 
materiality both in planning the scope of 
our audit work and in evaluating the 
results of our work. 

Based on our professional judgement, 
we determined materiality for the 
financial statements as a whole as 
follows:

We agreed with the Audit Committee 
that we would report to the Committee 
all audit differences in excess of £1.3m 
(2017: £1.3m) for the Group , as well as 
differences below that threshold that, in 
our view, warranted reporting on 
qualitative grounds. We also report to 
the Audit Committee on disclosure 
matters that we identified when 
assessing the overall presentation of the 
financial statements.

Group financial statements

Parent company financial 
statements

Materiality

£27.3m (2017: £26.0m)

£10.9m (2017: £1.3m)

Basis for 
determining 
materiality

5% of profit before tax of 
£548.4m (2017: £515.4m) was 
used to determine our 
materiality in the current year. 

Materiality was determined on 
the basis of the Parent 
Company’s net assets. This was 
then capped at 40% of Group 
materiality. This materiality 
equates to 4.6% of net assets.

Rationale 
for the 
benchmark 
applied

Profit before tax is a key metric 
for the users of the financial 
statements and based on our 
professional judgement, we 
considered this to be the most 
appropriate measure for 
business performance. The use 
of profit before tax is 
consistent with the prior year.

In the prior year materiality for 
the Parent Company was 
based on profit before tax. The 
entity is non-trading and 
contains an investment in all of 
the group’s trading 
components and as a result, 
we have determined materiality 
on the basis of net assets for 
the current year. 

£548.3m

Group materiality £27.3m 

Component 
materiality range
£10.9m to £23.2m

Audit Committee 
reporting threshold 
£1.3m

 PBT
 Group materiality

Whitbread Annual Report and Accounts 2017/18  98

GovernanceGovernanceAn overview of the scope of our audit
Our Group audit was scoped by 
obtaining an understanding of the 
Group and its environment, including 
Group-wide controls and assessing the 
risks of material misstatement at the 
Group level. 

Based on that assessment, we focused 
our Group audit scope primarily  
on the audit work at the two primary 
components: Premier Inn UK and Costa 
UK. In the prior year, full scope audits  
for Costa Poland and Costa Shanghai 
were also completed for the purposes  
of the Group audit. Given the relative  
size of these components and our 
understanding of the Group, it has  
not been necessary to perform these 
procedures in the current year. These 
were subject to a full audit where the 
extent of our testing was based on our 
assessment of the risks of material 
misstatement and of the materiality  
of the Group’s operations at those 
locations. These locations represent the 
principal business units and together 
account for 99% (2017: 99%) of the 
Group’s revenue, 99% (2017: 101%)  
of the Group’s profit before tax and 99% 
(2017: 97%) of the Group’s net assets. 
They were also selected to provide an 
appropriate basis for undertaking audit 
work to address the risk of material 
misstatement identified above. Our work 
was executed at levels of materiality 
applicable to each individual entity 
which were lower than Group materiality 
and, excluding the Parent Company 
disclosed previously, ranged from  
£17.7m to £23.2m (2017: £13m to £21m). 

Full scope  
audit

Analytical 
procedures

Total 

Revenue
£m

3,283.8
(2017: 
3,076.6)

11.3
(2017: 
29.4)
3,295.1
(2017: 
3,106.0)

Profit 
before
tax
£m

530.2
(2017: 
522.3)

18.2
(2017: 
(6.9))
548.4
(2017: 
515.4)

Net
assets
£m

2,761.9
(2017: 
2,441.0)

40.6
(2017: 
83.8)
2,802.5
(2017: 
2,524.8)

aggregated financial information  
of the remaining components not 
subject to audit or audit of specified 
account balances. 

The Group audit team followed a 
collaborative approach with the 
component teams. We held planning 
briefings, attended by the component 
auditors from each of the locations 
discussed above, at which we discussed 
developments in the Group relevant to 
our audit, including risk assessment and 
audit procedures to respond to the risks 
identified. The Group audit team were 
included in the component closing 
meetings and reviewed the findings  
of their work. 

Other information
We have nothing to report in respect  
of the following matters:

•  The directors are responsible for  
the other information. The other 
information comprises the information 
included in the annual report, other 
than the financial statements and  
our auditor’s report thereon.

•  Our opinion on the financial 

statements does not cover the other 
information and, except to the extent 
otherwise explicitly stated in our 
report, we do not express any form  
of assurance conclusion thereon.

•  In connection with our audit of the 

financial statements, our responsibility 
is to read the other information and, in 
doing so, consider whether the other 
information is materially inconsistent 
with the financial statements or our 
knowledge obtained in the audit or 
otherwise appears to be materially 
misstated.

•  If we identify such material 

inconsistencies or apparent material 
misstatements, we are required  
to determine whether there is a 
material misstatement in the financial 
statements or a material misstatement 
of the other information. If, based on 
the work we have performed, we 
conclude that there is a material 
misstatement of this other information, 
we are required to report that fact.

At the parent entity level we also tested 
the consolidation process and carried 
out analytical procedures to confirm our 
conclusion that there were no significant 
risks of material misstatement of the 

•  In this context, matters that we  

are specifically required to report  
to you as uncorrected material 
misstatements of the other 
information include where we 
conclude that:

 – Fair, balanced and understandable 

– the statement given by the 
directors that they consider the 
annual report and financial 
statements taken as a whole is fair, 
balanced and understandable and 
provides the information necessary 
for shareholders to assess the 
group’s position and performance, 
business model and strategy, is 
materially inconsistent with our 
knowledge obtained in the audit; or

 – Audit committee reporting – the 
section describing the work  
of the audit committee does not 
appropriately address matters 
communicated by us to the audit 
committee; or

 – Directors’ statement of compliance 
with the UK Corporate Governance 
Code – the parts of the directors’ 
statement required under the Listing 
Rules relating to the company’s 
compliance with the UK Corporate 
Governance Code containing 
provisions specified for review by 
the auditor in accordance with 
Listing Rule 9.8.10R(2) do not 
properly disclose a departure from  
a relevant provision of the UK 
Corporate Governance Code.

Responsibilities of directors
As explained more fully in the directors’ 
responsibilities statement, the directors 
are responsible for the preparation of 
the financial statements and for being 
satisfied that they give a true and fair 
view, and for such internal control as  
the directors determine is necessary  
to enable the preparation of financial 
statements that are free from material 
misstatement, whether due to fraud  
or error.

In preparing the financial statements, 
the directors are responsible for 
assessing the group’s and the parent 
company’s ability to continue as a  
going concern, disclosing as applicable, 
matters related to going concern and 
using the going concern basis of 
accounting unless the directors either 
intend to liquidate the group or the 
parent company or to cease operations, 
or have no realistic alternative but to  
do so.

Whitbread Annual Report and Accounts 2017/18  99

GovernanceGovernance

Independent auditor’s report to the members  
of Whitbread PLC continued

Auditor’s responsibilities for the audit 
of the financial statements
Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from 
material misstatement, whether due to 
fraud or error, and to issue an auditor’s 
report that includes our opinion. 
Reasonable assurance is a high level of 
assurance, but is not a guarantee that an 
audit conducted in accordance with 
ISAs (UK) will always detect a material 
misstatement when it exists. 
Misstatements can arise from fraud or 
error and are considered material if, 
individually or in the aggregate, they 
could reasonably be expected to 
influence the economic decisions of 
users taken on the basis of these 
financial statements.

A further description of our 
responsibilities for the audit of the 
financial statements is located on the 
Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our 
auditor’s report.

Use of our report
This report is made solely to the 
company’s members, as a body, in 
accordance with Chapter 3 of Part 16 of 
the Companies Act 2006. Our audit 
work has been undertaken so that we 
might state to the company’s members 
those matters we are required to state to 
them in an auditor’s report and for no 
other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other 
than the company and the company’s 
members as a body, for our audit work, 
for this report, or for the opinions we 
have formed.

In our opinion, based on the work 
undertaken in the course of the audit:

•  the information given in the strategic 

report and the directors’ report for the 
financial year for which the financial 
statements are prepared is consistent 
with the financial statements; and

•  the strategic report and the directors’ 

report have been prepared in 
accordance with applicable legal 
requirements.

Other matters
Auditor tenure
Following the recommendation of the 
audit committee, we were appointed by 
the Directors on 16 June 2015 to audit 
the financial statements for the year 
ending 3 March 2016 and subsequent 
financial periods. The period of total 
uninterrupted engagement including 
previous renewals and reappointments 
of the firm is 3 years, covering the years 
ending 3 March 2016 to 1 March 2018.

Consistency of the audit report with 
the additional report to the audit 
committee
Our audit opinion is consistent with the 
additional report to the audit committee 
we are required to provide in 
accordance with ISAs (UK).

Nicola Mitchell FCA  
(Senior statutory auditor) 
For and on behalf of Deloitte LLP 
Statutory Auditor 
London, UK 
24 April 2018

In the light of the knowledge and 
understanding of the group and of the 
parent company and their environment 
obtained in the course of the audit, we 
have not identified any material 
misstatements in the strategic report or 
the directors’ report.

Matters on which we are required to 
report by exception
We have nothing to report in respect  
of these matters.

Adequacy of explanations received 
and accounting records
Under the Companies Act 2006  
we are required to report to you if,  
in our opinion:

•  we have not received all the 

information and explanations we 
require for our audit; or

•  adequate accounting records have not 
been kept by the parent company, or 
returns adequate for our audit have 
not been received from branches not 
visited by us; or

•  the parent company financial 

statements are not in agreement with 
the accounting records and returns. 

Report on other legal and regulatory 
requirements
Opinions on other matters prescribed 
by the Companies Act 2006
In our opinion the part of the directors’ 
remuneration report to be audited has 
been properly prepared in accordance 
with the Companies Act 2006.

Directors’ remuneration
Under the Companies Act 2006 we are 
also required to report if in our opinion 
certain disclosures of directors’ 
remuneration have not been made or 
the part of the directors’ remuneration 
report to be audited is not in agreement 
with the accounting records and returns. 

Whitbread Annual Report and Accounts 2017/18  100

GovernanceConsolidated accounts 2017/18

102  Consolidated income statement
103  Consolidated statement of comprehensive income
104  Consolidated statement of changes in equity
105  Consolidated balance sheet
106  Consolidated cash flow statement
107  Notes to the consolidated financial statements

Whitbread Annual Report and Accounts 2017/18 

101

Consolidated accounts 2017/18 
 
Consolidated income statement
Year ended 1 March 2018

Revenue
Operating costs

Operating profit before joint ventures and associate

Share of profit from joint ventures
Share of profit from associate

Operating profit

Finance costs
Finance revenue

Profit before tax

Analysed as:
Underlying profit before tax

Non-underlying items

Profit before tax

Tax expense

Analysed as:

Underlying tax expense
Non-underlying tax credit

Tax expense

Profit for the year

Attributable to:

Parent shareholders
Non-controlling interest

Earnings per share
(Note 10)

Earnings per share
Basic
Diluted

Underlying earnings per share
Basic
Diluted

Notes

3, 4
5

15

8
8

4

4
6

4

9
6

9

52 weeks to  
1 March  
2018  
£m

 3,295.1 
 (2,707.3)

52 weeks to  
2 March  
2017  
£m

3,106.0
(2,557.2)

 587.8 

548.8

 2.0 
 – 

 589.8

 (42.2)
 0.8 

 548.4 

 590.7 
 (42.3)

 548.4 

 (112.0)

 (116.7)
 4.7 

 (112.0)

 436.4

 438.0 
 (1.6)

 436.4

3.2
0.7

552.7

(37.6)
0.3

515.4

565.2
(49.8)

515.4

(99.5)

(119.1)
19.6

(99.5)

415.9

421.6
(5.7)

415.9

52 weeks to  
1 March 
2018 
pence

52 weeks to 
2 March 
2017 
pence

 239.74 
 239.08 

231.39
230.89

 260.16 
 259.44 

246.48
245.95

Whitbread Annual Report and Accounts 2017/18  102

Consolidated accountsConsolidated accounts 2017/18 
 
Consolidated statement of comprehensive income
Year ended 1 March 2018

Profit for the year

Items that will not be reclassified to the income statement:
Re-measurement gain/(loss) on defined benefit pension scheme
Current tax on pensions
Deferred tax on pensions
Deferred tax: change in rate of corporation tax on pensions

Items that may be reclassified subsequently to the income statement:
Net gain/(loss) on cash flow hedges
Current tax on cash flow hedges
Deferred tax on cash flow hedges
Deferred tax: change in rate of corporation tax on cash flow hedges

Exchange differences on translation of foreign operations

Other comprehensive income/(loss) for the year, net of tax

Total comprehensive income for the year, net of tax

Attributable to:

Parent shareholders
Non-controlling interest

Notes

52 weeks to  
1 March  
2018  
£m

52 weeks to  
2 March  
2017  
£m

 436.4

415.9

29
9
9
9

23
9
9
9

 48.9 
 17.2 
 (25.8)
–

 40.3 

 2.4 
 0.4 
 (0.8)
 – 

 2.0

 0.6

 42.9

 479.3

 480.9 
 (1.6)

 479.3

(214.8)
15.6
26.7
(3.1)

(175.6)

(0.2)
0.5
(0.6)
(0.1)

(0.4)

22.9

(153.1)

262.8

268.4
(5.6)

262.8

Whitbread Annual Report and Accounts 2017/18  103

Consolidated accounts 2017/18 
 
Consolidated statement of changes in equity
Year ended 1 March 2018

Share  
capital  
(Note 25)  

£m

Share  
 premium  
(Note 26)  
£m

Capital  
redemption  
reserve  
(Note 26)  
£m

Retained  
earnings  
(Note 26)  

£m

Currency  
translation  
reserve  
(Note 26)  

£m

Other  
reserves  
(Note 26)  

£m

Non- 
controlling  
interest  

£m

Total  
£m

Total  
equity  
£m

At 3 March 2016

150.0

62.6

12.3 4,239.8

5.6 (2,067.7) 2,402.6

2.1 2,404.7

Profit for the year
Other comprehensive loss

Total comprehensive income

Ordinary shares issued
Loss on ESOT shares issued
Accrued share-based payments
Tax on share-based payments
Tax rate change on historical revaluation
Equity dividends

–
–

–

0.2
–
–
–
–
–

–
–

–

5.4
–
–
–
–
–

–
–

–

–
–
–
–
–
–

421.6
(175.8)

245.8

–
(6.4)
17.7
0.4
0.7
(167.1)

–
22.8

22.8

–
(0.2)

421.6
(153.2)

(5.7)
0.1

415.9
(153.1)

(0.2)

268.4 

(5.6)

262.8

–
–
–
–
–
–

–
6.4
–
–
–
–

5.6 
–
17.7 
0.4 
0.7 
(167.1)

–
–
–
–
–
–

5.6
–
17.7 
0.4 
0.7 
(167.1)

At 2 March 2017

150.2

68.0

12.3 4,330.9

28.4 (2,061.5)  2,528.3

(3.5) 2,524.8

Profit for the year
Other comprehensive income

Total comprehensive income

Ordinary shares issued
Loss on ESOT shares issued
Accrued share-based payments
Tax on share-based payments
Tax rate change on historical revaluation
Acquisition of non-controlling interest1
Equity dividends

 – 
 – 

 – 

 0.2 
 – 
 – 
 – 
 – 
 – 
 – 

 – 
 – 

 – 

 5.2 
 – 
 – 
 – 
 – 
 – 
 – 

 – 
 – 

 – 

 – 
 – 
 – 
 – 
 – 
 – 
 – 

 438.0 
 39.9 

 477.9 

 – 
 (2.0)
 4.3 
 1.4 
 (0.1)
 (40.1)
 (177.6)

 – 
 0.6 

 0.6 

 – 
 – 
 – 
 – 
 – 
 – 
 – 

 – 
 2.4 

 438.0 
 42.9 

 (1.6)
–

 436.4 
 42.9 

 2.4 

 480.9 

 (1.6)

 479.3 

 – 
 2.0 
 – 
 – 
 – 
 – 
 – 

 5.4 
 – 
 4.3 
 1.4 
 (0.1)
 (40.1)
 (177.6)

 – 
 – 
 – 
 – 
 – 
 5.1 
 – 

 5.4 
 – 
 4.3 
 1.4 
 (0.1)
 (35.0)
 (177.6)

At 1 March 2018

 150.4 

 73.2 

 12.3   4,594.7 

 29.0 (2,057.1)  2,802.5 

 –   2,802.5 

1  During the year the Group acquired the 49% non-controlling interest in Yueda Costa (Shanghai) Food & Beverage Management Company Limited for £35.0m.

Whitbread Annual Report and Accounts 2017/18  104

Consolidated accountsConsolidated accounts 2017/18 
 
Consolidated balance sheet
At 1 March 2018

ASSETS

Non-current assets
Intangible assets
Property, plant and equipment
Investment in joint ventures
Derivative financial instruments
Trade and other receivables

Current assets
Inventories
Derivative financial instruments
Trade and other receivables
Cash and cash equivalents

Assets held for sale

Total assets

LIABILITIES

Current liabilities
Borrowings
Provisions
Derivative financial instruments
Current tax liabilities
Trade and other payables

Non-current liabilities
Borrowings
Provisions
Derivative financial instruments
Deferred tax liabilities
Pension liability
Trade and other payables

Total liabilities

Net assets

EQUITY

Share capital
Share premium
Capital redemption reserve
Retained earnings
Currency translation reserve
Other reserves

Equity attributable to equity holders of the parent

Non-controlling interest

Total equity

Alison Brittain 
Chief Executive 
24 April 2018

Nicholas Cadbury
Finance Director

Notes

1 March
2018
£m

2 March
2017
£m

12
13
15
23
17

16
23
17
18

13

4

19
21
23
9
24

19
21
23
9
29
24

4

4

25
26
26
26
26
26

 300.7 
 4,176.0 
 50.4 
 9.2 
 5.8 

 4,542.1 

 48.8 
 12.5 
 191.1 
 90.6 

 343.0 

 7.3

275.7
3,972.4
53.0
43.3
6.8

4,351.2

48.2
12.3
163.6
63.0

287.1

50.5

 4,892.4

4,688.8

 108.9 
 26.7 
 2.6 
 44.8 
 668.2 

 851.2 

 814.5 
 21.4 
 5.3 
 82.4 
 288.6 
 26.5 

157.4
36.3
2.3
45.9
596.9

838.8

795.6
12.3
8.3
62.0
425.1
21.9

 1,238.7

 2,089.9

 2,802.5

1,325.2

2,164.0

2,524.8

 150.4 
 73.2 
 12.3 
 4,594.7 
 29.0 
 (2,057.1)

150.2
68.0
12.3
4,330.9
28.4
(2,061.5)

 2,802.5

2,528.3

–

(3.5)

 2,802.5

2,524.8

Whitbread Annual Report and Accounts 2017/18  105

Consolidated accounts 2017/18 
 
Consolidated cash flow statement
Year ended 1 March 2018

Profit for the year

Adjustments for:
Tax expense
Net finance cost
Share of profit from joint ventures
Share of profit from associate
Non-underlying operating costs
Net cash outflow from non-underlying operating costs
Underlying depreciation and amortisation
Share-based payments
Other non-cash items

Cash generated from operations before working capital changes

Increase in inventories
Increase in trade and other receivables
Increase in trade and other payables

Cash generated from operations

Payments against provisions
Pension payments
Interest paid
Interest received
Corporation taxes paid

Net cash flows from operating activities

Cash flows from investing activities
Purchase of property, plant and equipment
Investment in intangible assets
Proceeds from disposal of property, plant and equipment
Proceeds from disposal of investment in associate
Proceeds from disposal of business
Capital contributions and loans to joint ventures
Dividends from associate

Net cash flows from investing activities

Cash flows from financing activities
Proceeds from issue of share capital
(Decrease)/increase in short-term borrowings
Proceeds from long-term borrowings
Repayments of long-term borrowings
Renegotiation costs of long-term borrowings
Acquisition of non-controlling interest
Dividends paid

Net cash flows from financing activities

Net increase in cash and cash equivalents
Opening cash and cash equivalents
Foreign exchange differences

Closing cash and cash equivalents

52 weeks to  
1 March  
2018  
£m

52 weeks to  
2 March  
2017  
£m

 436.4

415.9

 112.0 
 41.4 
 (2.0)
 – 
 32.3 
 (1.7)
 229.9 
 4.3 
 12.9 

 865.5

 (0.6)
 (50.6)
 62.8 

877.1

 (22.5)
 (100.8)
 (34.3)
 0.8 
 (99.3)

 621.0

 (467.0)
 (52.8)
 74.9 
 – 
 56.6
 (0.3)
 – 

 (388.6)

 5.4 
 (109.6)
 200.0 
 (87.0)
 (1.3)
(35.0)
 (177.6)

 (205.1)

 27.3 
 63.0 
 0.3 

 90.6

99.5
37.3
(3.2)
(0.7)
39.7
(7.3)
217.6
17.7
8.6

825.1

(3.1)
(7.1)
45.2

860.1

(22.3)
(90.3)
(34.9)
0.3
(86.8)

626.1

(571.2)
(38.6)
192.9
14.1
–
(7.7)
0.4

(410.1)

5.6
17.6
–
(67.4)
(0.6)
–
(167.1)

(211.9)

4.1
57.1
1.8

63.0

Notes

9
8
15

6

12, 13
28

21
29

4
4

20
20
20
20

11

20
20
20

18

Whitbread Annual Report and Accounts 2017/18  106

Consolidated accountsConsolidated accounts 2017/18 
 
Notes to the consolidated financial statements
At 1 March 2018

1 Authorisation of consolidated financial statements

The consolidated financial statements of Whitbread PLC for the year ended 1 March 2018 were authorised for issue by  
the Board of Directors on 24 April 2018. Whitbread PLC is a public company limited by shares incorporated in the United 
Kingdom under the Companies Act and is registered in England and Wales. The Company’s ordinary shares are traded  
on the London Stock Exchange. The address of the registered office is given on page 165.

The significant activities of the Group are described in Note 4, Segment information, and in the strategic report on pages 
4 to 55.

2 Accounting policies

Basis of accounting and preparation
The consolidated financial statements of Whitbread PLC and all its subsidiaries have been prepared in accordance with 
International Financial Reporting Standards (IFRS) as adopted for use in the European Union and as applied in accordance 
with the provisions of the Companies Act 2006.

The consolidated financial statements have been prepared on the historical cost basis, except for certain financial instruments 
that are measured at fair values at the end of each reporting period and the defined benefit pension scheme, as explained 
in the accounting policies below.

The consolidated financial statements have been prepared on a going concern basis. Further detail is contained in the 
viability statement included in the strategic report on page 52.

The consolidated financial statements are presented in pounds sterling and all values are rounded to the nearest hundred 
thousand except when otherwise indicated. The financial year represents the 52 weeks to 1 March 2018 (prior financial year: 
52 weeks to 2 March 2017).

The accounting policies adopted in the preparation of these consolidated financial statements are consistent with those 
followed in the preparation of the consolidated financial statements for the year ended 2 March 2017, except for the adoption 
of the new standards and interpretations that are applicable for the year ended 1 March 2018. The significant accounting 
policies adopted are set out below.

The Group has adopted the following standards, interpretations and amendments which have been assessed as having no 
financial impact or disclosure requirements at this time:

•  Amendments to IAS 12 Recognition of Deferred Tax Assets for Unrealised Losses;

•  Amendment to IAS 7 Disclosure Initiative; and

•  Amendments to IFRS 12 Disclosure of Interests in Other Entities included in the Annual Improvements to IFRS Standards 

2014-2016 Cycle.

Basis of consolidation
The consolidated financial statements incorporate the accounts of Whitbread PLC and all its subsidiaries, together with 
the Group’s share of the net assets and results of joint ventures and associate incorporated using the equity method of 
accounting. These are adjusted, where appropriate, to conform to Group accounting policies. The financial statements of 
significant trading subsidiaries are prepared for the same reporting year as the parent company except for Costa Coffee 
(Shanghai) Co. Ltd which has a year-end of 31 December as per Chinese legislation.

A subsidiary is an entity controlled by the Group. Control is the power to direct the relevant activities of the subsidiary 
which significantly affect the subsidiary’s return, so as to have rights to the variable return from its activities.

Apart from the acquisition of Whitbread Group PLC by Whitbread PLC in 2000/01, which was accounted for using merger 
accounting, acquisitions by the Group are accounted for under the acquisition method and any goodwill arising is capitalised 
as an intangible asset. The results of subsidiaries acquired or disposed of during the year are included in the consolidated 
financial statements from, or up to, the date that control passes respectively. All intra-Group transactions, balances, income 
and expenses are eliminated on consolidation. Unrealised losses are also eliminated, unless the transaction provides evidence 
of an impairment of the asset transferred.

Significant accounting policies
Goodwill
Goodwill arising on acquisition is capitalised and represents the excess of the fair value of consideration over the Group’s 
interest in the fair value of the identifiable assets and liabilities of a subsidiary, at the date of acquisition. Goodwill is reviewed 
for impairment annually, or more frequently if events or changes in circumstances indicate that the carrying value may be 
impaired. On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit or 
loss on disposal.

Whitbread Annual Report and Accounts 2017/18  107

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

2 Accounting policies continued

Intangible assets
Intangible assets are carried at cost less accumulated amortisation and accumulated impairment losses.

Intangible assets acquired separately from a business are carried initially at cost. An intangible asset acquired as part of 
a business combination is recognised outside of goodwill if the asset is separable, or arises from contractual or other legal 
rights, and its fair value can be measured reliably.

Amortisation is calculated on a straight-line basis over the estimated life of the asset as follows:

•  trading licences have an indefinite life;

•  reacquired franchise rights are amortised over the life of the acquired franchise agreement;

•  IT software and technology is amortised over periods of three to ten years;

•  acquired customer relationships are amortised over 15 years; and

•  operating rights agreements are amortised over the life of the contract.

The carrying values are reviewed for impairment if events or changes in circumstances indicate that they may not  
be recoverable.

Property, plant and equipment
Property, plant and equipment are stated at cost or deemed cost at transition to IFRS, less accumulated depreciation and 
any impairment in value. Gross interest costs incurred on the financing of qualifying assets are capitalised until the time that 
the assets are available for use. Depreciation is calculated on a straight-line basis over the estimated useful life of the asset 
as follows:

•  freehold land is not depreciated;

•  freehold and long leasehold buildings are depreciated to their estimated residual values over periods up to 50 years; and

•  plant and equipment is depreciated over three to 30 years.

The residual values are reviewed annually.

The carrying values of property, plant and equipment are reviewed for impairment whenever events or changes in 
circumstances indicate that their carrying values may not be recoverable. Any impairment in the values of property, plant 
and equipment is charged to the income statement.

Profits and losses on disposal of property, plant and equipment reflect the difference between net selling price and carrying 
amount at the date of disposal and are recognised in the income statement.

Payments made on entering into, or acquiring, leaseholds that are accounted for as operating leases are amortised on  
a straight-line basis over the lease term.

Impairment
The Group assesses assets or groups of assets for impairment whenever events or changes in circumstances indicate that 
the carrying value of an asset may not be recoverable. Individual assets are grouped, for impairment assessment purposes, 
at the lowest level at which there are identifiable cash flows that are largely independent of the cash flows of other groups 
of assets (cash generating units or CGUs). If such indication of impairment exists, or when annual impairment testing for 
an asset group is required, the Group makes an estimate of the recoverable amount.

The recoverable amount of an asset or CGU is the greater of its fair value less costs of disposal and value in use. In assessing 
value in use, the estimated future cash flows are discounted to their present value, using a pre-tax discount rate that reflects 
current market assessments of the time value of money and the risks specific to the asset. For an asset that does not 
generate largely independent cash inflows, the recoverable amount is determined with reference to the CGU to which 
the asset belongs. Impairment losses are recognised in the consolidated income statement within operating costs.

An impairment loss is recognised if the carrying amount of an asset or CGU exceeds its estimated recoverable amount. 
Impairment losses recognised in respect of CGUs are allocated first to reduce the carrying amount of any goodwill allocated 
to the units and then to reduce the carrying amounts of other assets in the CGU, on a pro-rata basis.

An assessment is made at each reporting date as to whether there is any indication that previously recognised impairment 
losses may no longer exist or may have decreased. If such an indication exists, the CGU’s recoverable amount is estimated. 
A previously recognised impairment loss is reversed only if there has been a change in the estimated future cash flows used 
to determine the asset’s recoverable amount since the last impairment loss was recognised. If that is the case, the carrying 
amount of the asset is increased to its recoverable amount. That increased amount cannot exceed the carrying amount 
that would have been determined, net of depreciation, had no impairment loss been recognised for the asset in prior years. 
Such a reversal is recognised in the income statement. After such a reversal, the depreciation charge is adjusted in future 
periods to allocate the asset’s carrying amount, less any residual value, on a straight-line basis over its remaining useful life.

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2 Accounting policies continued

For the purposes of impairment testing, all centrally held assets are allocated in line with IAS 36 to CGUs based on 
management’s view of the consumption of the asset. Any resulting impairment is recorded against the centrally held asset.

Goodwill and intangible assets
Goodwill acquired through business combinations is allocated to groups of CGUs at the level management monitor goodwill, 
which is at strategic business unit level. The Group performs an annual review of its goodwill to ensure that its carrying 
amount is not greater than its recoverable amount. In the absence of a comparable recent market transaction that demonstrates 
that the fair value, less the costs of disposal, of goodwill and intangible assets exceeds their carrying amount, the recoverable 
amount is determined from value in use calculations. An impairment is then made to reduce the carrying amount to the 
recoverable amount.

Property, plant and equipment
For the purposes of the impairment review of property, plant and equipment, the Group considers each trading outlet to be 
a separate CGU.

The carrying values of property, plant and equipment are reviewed for impairment when events or changes in circumstances 
indicate that the carrying value may not be recoverable.

Consideration is also given, where appropriate, to the market value of the asset either from independent sources or, 
in conjunction with, an accepted industry valuation methodology.

Investments in joint ventures
The Group assesses investments for impairment whenever events or changes in circumstances indicate that the carrying 
value may not be recoverable. If any such indication of impairment exists, the carrying amount of the investment is 
compared with its recoverable amount. Where the carrying amount exceeds the recoverable amount, the investment 
is written down to its recoverable amount.

Assets held for sale
Non-current assets and disposal groups are classified as held for sale only if available for immediate sale in their present 
condition and a sale is highly probable and expected to be completed within one year from the date of classification. 
Such assets are measured at the lower of carrying amount and fair value, less the cost to sell, and are not depreciated 
or amortised.

Inventories 
Inventories are stated at the lower of cost and net realisable value. Cost is calculated on the basis of first in, first out 
and net realisable value is the estimated selling price less any costs to sell.

Provisions
Provisions are recognised when the Group has a present legal or constructive obligation as a result of a past event, it is 
probable that an outflow of resources will be required to settle the obligation and a reliable estimate can be made of the 
amount of the obligation. 

Provisions are discounted to present value, using a pre-tax discount rate that reflects current market assessments of the 
time value of money and the risks specific to the liability. The amortisation of the discount is recognised as a finance cost.

Onerous contracts
Present obligations arising under onerous contracts are recognised and measured as provisions. An onerous contract is 
considered to exist where the Group has a contract under which the unavoidable costs of meeting the obligations under 
the contract exceed the economic benefits expected to be received under it.

Warranties
Provisions for the expected costs of warranty obligations arising on the acquisition or disposal of a business are 
recognised at the date of the relevant transaction, at the directors’ best estimate of the expenditure required to settle 
the Group’s obligation.

Restructuring costs
A restructuring provision is recognised when the Group has developed a detailed formal plan and has raised a valid 
expectation, in those affected, that it will carry out the restructuring by starting to implement the plan or announcing its 
main features to those affected by it. The measurement of a restructuring provision includes only the direct expenditures 
arising from the restructuring which are those amounts that are both necessarily entailed by the restructuring and not 
associated with the ongoing activities of the entity.

Whitbread Annual Report and Accounts 2017/18  109

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Notes to the consolidated financial statements continued
At 1 March 2018

2 Accounting policies continued

Non-underlying items and use of underlying performance measures
We use a range of measures to monitor the financial performance of the Group. These measures include both statutory 
measures in accordance with IFRS and alternative performance measures (APMs) which are consistent with the way that 
the business performance is measured internally.

The term underlying profit is not defined under IFRS and may not be comparable with similarly titled profit measures 
reported by other companies. It is not intended to be a substitute for, or superior to, statutory measurements of profit. 
Underlying measures of profitability are non-IFRS because they exclude amounts that are included in, or include amounts 
that are excluded from, the most directly comparable measure calculated and presented in accordance with IFRS.

We report underlying measures because we believe they provide both management and investors with useful additional 
information about the financial performance of the Group’s businesses.

Underlying measures of profitability represent the equivalent IFRS measures adjusted for specific items that we consider 
hinder comparison of the financial performance of the Group’s businesses either from one period to another or with other 
similar businesses.

The face of the income statement presents underlying profit before tax and reconciles this to profit before tax. 
Underlying earnings per share is calculated using underlying profit after tax attributable to parent shareholders.

The adjustments made to reported profit in the consolidated income statement, in order to derive our underlying results, 
may include:

•  profit or loss on disposal of property, plant and equipment, property provisions and onerous leases. On occasion 

we may dispose of properties, either as part of a sale and leaseback transaction or because the property is no longer 
required in our ongoing business. In addition, the Group may recognise liabilities in respect of lease obligations on 
properties which have been previously disposed of but where the lease obligations have reverted to the Group under 
privity. Profits or losses on these items may be significant and are not reflective of the Group’s ongoing trading results;

•  profit or loss on the sale of a business or investment. These disposals are not part of the Group’s ongoing trading 

business and are therefore excluded;

•  restructuring costs, resulting from a strategic review of the Group’s businesses or operations, the inclusion of which  

would distort the year on year comparability of the Group’s trading results;

•  impairment of assets as the result of restructuring or closure of a business and impairment of sites which are 

underperforming or are to be closed, the inclusion of which would distort the year on year comparability of the Group’s 
trading results;

•  acquisition costs incurred as part of a business combination or other strategic asset acquisitions;

•  amortisation of intangible assets recognised as part of a business combination or other transaction outside of the 

ordinary course of business;

•  finance charge/credit for defined benefit pension scheme. These costs are non-cash and do not relate to the Group’s 

ongoing activities as the scheme is closed to future accrual;

•  finance costs resulting from the unwinding of discounts on provisions created in respect of non-underlying items; and

•  tax settlements in respect of prior years including the related interest and the impact of changes in the statutory tax rate, 

the inclusion of which would distort year on year comparability, as well as the tax impact of the non-underlying items 
identified above.

Foreign currency translation
Monetary assets and liabilities denominated in foreign currencies are translated into sterling at the rates of exchange quoted 
at the balance sheet date. Non-monetary items that are measured in terms of historical cost in a foreign currency are 
translated using the exchange rates as at the dates of the initial transactions.

Day-to-day transactions in a foreign currency are recorded in the functional currency at an average rate for the month in 
which those transactions take place, which is used as a reasonable approximation to the actual transaction rate. Translation 
differences on monetary items are taken to the income statement. The differences that arise from translating the results of 
foreign entities at average rates of exchange, and their assets and liabilities at closing rates, are also dealt with in a separate 
component of equity. On disposal of a foreign entity, the deferred cumulative amount recognised in equity relating to that 
particular foreign operation is recognised in the income statement. All other currency gains and losses are dealt with in 
the income statement.

A number of subsidiaries within the Group have a non-sterling functional currency. The financial performance and end 
position of these entities are translated into sterling in the consolidated financial statements. Balance sheet items are 
translated at the rate applicable at the balance sheet date. Transactions reported in the income statement are translated 
using an average rate for the month in which they occur.

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2 Accounting policies continued

Revenue recognition
Revenue is recognised when the significant risks and rewards of the goods or services provided have transferred to the 
buyer, the amount of revenue can be measured reliably and it is probable that the economic benefits associated with 
the transaction will flow to the Group.

Revenue is measured at the fair value of the consideration receivable from the sale of goods and services to third parties 
after deducting discounts, allowances for customer loyalty and other promotional activities. Revenue includes duties 
which the Group pays as principal, but excludes amounts collected on behalf of other parties, such as value added tax. 
All sales between Group businesses are eliminated on consolidation.

Revenue of the Group comprises the following streams:

Sale of goods
Revenue from the sale of food, beverages and merchandise is recognised at the point of sale, with the exception  
of wholesale transactions which are recognised on delivery.

The Group operates some customer loyalty programmes. Where award credits are granted as part of a sale transaction, 
a portion of revenue equal to the fair value of the award points earned is deferred until redemption. The fair value of points 
awarded is determined with reference to the discount received upon redemption and the level of redemption; 

Rendering of services
Revenue from room sales and other guest services is recognised when rooms are occupied and as services are provided; and

Franchise fees
Revenue from fees received in connection with the franchise of the Group’s brand names is recognised when earned.

Leases
Leases where the lessor retains substantially all the risks and benefits of ownership of the asset are classified as operating 
leases. Rental payments in respect of operating leases are charged against operating profit on a straight-line basis over the 
period of the lease. Lease incentives are recognised as a reduction of rental costs over the lease term.

Finance revenue
Interest income is recognised as the interest accrues, using the effective interest method.

Borrowing costs
Borrowing costs are recognised as an expense in the period in which they are incurred, except for gross interest costs 
incurred on the financing of major projects, which are capitalised until the time that the projects are available for use.

Retirement benefits
In respect of the defined benefit pension scheme, the obligation recognised in the balance sheet represents the present 
value of the defined benefit obligation, reduced by the fair value of the scheme assets. The cost of providing benefits is 
determined using the projected unit credit actuarial valuation method. Re-measurements are recognised in full in the period 
in which they occur in the statement of comprehensive income and are not reclassified to the income statement in 
subsequent periods.

For defined benefit plans, the employer’s portion of the past and current service cost is charged to operating profit, 
with net interest costs reported within finance costs. In addition, all administration costs, other than those relating to the 
management of plan assets or taxes payable by the plan itself, are charged as incurred to operating costs in the income 
statement. Net interest is calculated by applying the opening discount rate to the opening net defined benefit obligation 
taking into account the expected contributions and benefits paid.

Curtailments and settlements relating to the Group’s defined benefit plan are recognised in the period in which the 
curtailment or settlement occurs.

Payments to defined contribution pension schemes are charged as an expense as they fall due.

Share-based payment transactions
Equity-settled transactions
Certain employees and directors of the Group receive equity-settled remuneration in the form of share-based payment 
transactions, whereby employees render services in exchange for shares or rights over shares. The cost of these equity-
settled transactions is measured by reference to the fair value, determined using a stochastic model, at the date at which they 
are granted. The cost of equity-settled transactions is recognised, together with a corresponding increase in equity, over 
the period in which the performance conditions or non-vesting conditions are fulfilled, ending on the relevant vesting date. 
Except for awards subject to market-related conditions for vesting, the cumulative expense recognised for equity-settled 
transactions, at each reporting date until the vesting date, reflects the extent to which the vesting period has expired, 
and is adjusted to reflect the directors’ best available estimate of the number of equity instruments that will ultimately vest. 
The income statement charge or credit for a period represents the movement in cumulative expense recognised as at the 
beginning and end of that period. If options are subject to market-related conditions, awards are not cumulatively adjusted 
for the likelihood of these targets being met. Instead, these conditions are included in the fair value of the awards.

Where an equity-settled award is cancelled, it is treated as if it had vested on the date of cancellation, and any expense not 
yet recognised for the award is recognised immediately. Where an equity-settled award is forfeited, the related expense 
recognised to date is reversed.

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Notes to the consolidated financial statements continued
At 1 March 2018

2 Accounting policies continued

Cash-settled transactions
The cost is fair-valued at grant date and expensed over the period until the vesting date, with recognition of a corresponding 
liability. The liability is re-measured to fair value at each reporting date, up to and including the settlement date, with changes 
in fair value recognised in the income statement for the period.

Tax
The income tax charge represents both the income tax payable, based on profit for the year, and deferred income tax.

Deferred income tax is recognised in full, using the liability method, in respect of temporary differences between the tax 
base of the Group’s assets and liabilities and their carrying amounts that have originated but have not been reversed by the 
balance sheet date. No deferred tax is recognised if the temporary difference arises from goodwill, or the initial recognition 
of an asset or liability, in a transaction that is not a business combination and, at the time of the transaction, affects neither 
the accounting profit nor taxable profit or loss. Deferred income tax is recognised in respect of taxable temporary differences 
associated with investments in associates and interests in joint ventures, except where the timing of the reversal of the 
temporary differences can be controlled and it is probable that the temporary differences will not reverse in the 
foreseeable future.

Deferred income tax assets are recognised to the extent that it is probable that taxable profit will be available against which 
the deductible temporary differences can be utilised. The carrying amount of deferred income tax assets is reviewed at each 
balance sheet date and reduced to the extent that it is no longer probable that sufficient taxable profit will be available to 
allow all, or part of, the deferred income tax asset to be utilised.

Deferred income tax assets and liabilities are measured at the tax rates that are expected to apply in the year when the asset 
is realised or the liability is settled, based on tax rates that have been enacted or substantively enacted at the balance sheet date.

Income tax is charged or credited to other comprehensive income if it relates to items that are charged or credited to other 
comprehensive income. Similarly, income tax is charged or credited directly to equity if it relates to items that are charged 
or credited directly to equity. Otherwise, income tax is recognised in the income statement.

Treasury shares
Own equity instruments which are held by the Group (treasury shares) are deducted from equity. No gain or loss is 
recognised in the income statement on the purchase, sale, issue or cancellation of the Group’s own equity instruments.

Investments in joint ventures and associates
Investments in joint arrangements are classified as either joint operations or joint ventures depending on the contractual 
rights and obligations of each investor. The Group has assessed the nature of its joint arrangements and determined them 
to be joint ventures.

Associates are all entities over which the Group has significant influence but not control, generally accompanying  
a shareholding of between 20% and 50% of the voting rights.

Investments in joint ventures and associates are initially recognised at cost, being the fair value of the consideration given, 
including acquisition charges associated with the investment. After initial recognition, investments in joint ventures and 
associates are accounted for using the equity method.

Recognition and derecognition of financial assets and liabilities
The recognition of financial assets and liabilities occurs when the Group becomes party to the contractual provisions of the 
instrument. The derecognition of financial assets takes place when the Group no longer has the right to cash flows, the risks 
and rewards of ownership, or control of the asset. The derecognition of financial liabilities occurs when the obligation under 
the liability is discharged, cancelled or expires.

Financial assets
Loans and receivables
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an 
active market, do not qualify as trading assets and have not been designated as either fair value through profit and loss or 
available-for-sale. Such assets are carried at amortised cost using the effective interest method if the time value of money 
is significant. Gains and losses are recognised in the income statement when the loans and receivables are derecognised 
or impaired, as well as through the amortisation process.

Trade receivables are recognised and carried at original invoice amount less any uncollectable amounts. An estimate for 
doubtful debts is made when collection of the full amount is no longer probable. Bad debts are written off when identified.

Cash and cash equivalents
Cash and short-term deposits in the balance sheet comprise cash at bank, cash in hand and short-term deposits with an 
original maturity of three months or less. For the purpose of the cash flow statement, cash and cash equivalents consist 
of cash and cash equivalents as defined above, net of outstanding bank overdrafts.

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2 Accounting policies continued

Derivative financial instruments 
The Group enters into derivative transactions with a view to managing interest and currency risks associated with underlying 
business activities and the financing of those activities. Derivative financial instruments used by the Group are stated at fair 
value on initial recognition and at subsequent balance sheet dates. The fair value of derivative instruments is calculated by 
discounting all future cash flows by the applicable market yield curves at the balance sheet date. Cash flow hedges mitigate 
exposure to variability in cash flows that are either attributable to a particular risk associated with a recognised asset or 
liability or a forecast transaction. Fair value hedges mitigate exposure to changes in the fair value of a recognised asset  
or liability or an unrecognised firm commitment and include foreign currency swaps.

Hedge accounting is only used where, at the inception of the hedge, there is formal designation and documentation of the 
hedging relationship, it meets the Group’s risk management objective strategy for undertaking the hedge and it is expected 
to be highly effective.

The portion of any gains or losses on cash flow hedges which meet the conditions for hedge accounting and are determined 
to be effective, is recognised directly in the statement of comprehensive income. The gains or losses relating to the 
ineffective portion are recognised immediately in the income statement.

The change in fair value of derivatives designated as part of a fair value hedge, is recognised in the income statement in 
finance costs. The change in the fair value of the hedged asset or liability, that is attributable to the hedged risk, is also 
recognised in the income statement within finance costs.

When a firm commitment that is hedged becomes an asset or a liability recognised on the balance sheet, then, at the time 
the asset or liability is recognised, the associated gains or losses that had previously been recognised in equity are included 
in the initial measurement of the acquisition cost or other carrying amount of the asset or liability. For all other cash flow 
hedges, the gains or losses that are recognised in equity are transferred to the income statement in the same period in 
which the transaction that results from a firm commitment that is hedged affects the income statement.

Hedge accounting is discontinued when the hedging instrument expires or is sold, terminated, exercised or no longer 
qualifies for hedge accounting. At that point in time, for cash flow hedges, any cumulative gain or loss on the hedging 
instrument recognised in equity is kept in equity until the forecast transaction occurs. If a hedged transaction is no longer 
expected to occur, the net cumulative gain or loss recognised in equity is transferred to the income statement. When  
a fair value hedge item is derecognised, the unamortised fair value is recognised immediately in the income statement.

Gains or losses arising from changes in the fair value of derivatives that do not qualify for hedge accounting, are recognised 
immediately in the income statement.

Borrowings
Borrowings are initially recognised at the fair value of the consideration received, net of any directly associated issue costs. 
Borrowings are subsequently recorded at amortised cost, with any difference between the amount initially recorded and 
the redemption value recognised in the income statement using the effective interest method.

Key accounting judgements and estimates
The preparation of financial statements requires management to make judgements, estimates and assumptions that affect 
the amounts reported as assets and liabilities at the balance sheet date and the amounts reported as revenues and expenses 
during the year. Although these amounts are based on management’s best estimates, events or actions may mean that 
actual results ultimately differ from those estimates, and these differences may be material. These judgements and estimates 
and the underlying assumptions are reviewed regularly. 

Key accounting judgements
The following are the key judgements, apart from those involving estimations (dealt with separately below) that 
management have made in the process of applying the Group’s accounting policies and which have the most significant 
effect on the amounts recognised in the financial statements.

Non-underlying items
During the year certain items are identified and separately disclosed as non-underlying. Judgement is applied as to whether 
the item meets the necessary criteria as per the accounting policy disclosed earlier in this note. This assessment covers the 
nature of the item, cause of occurrence and the scale of impact of that item on reported performance. Reversals of previous 
exceptional items are assessed based on the same criteria. Note 6 provides information on all of the items disclosed as 
non-underlying in the current year financial statements.

Intangible asset capitalisation – IT software and technology assets
The amount capitalised includes the total cost of any external products or services as well as any internal costs directly 
attributable to the development of the assets. Management judgement is involved in determining whether projects meet the 
criteria for capitalisation, which has become more critical as the Group’s investment in system improvement and 
development projects has increased. Note 12 provides details of the value of IT software and technology assets capitalised.

Key areas of estimation uncertainty
The following are the key areas of estimation uncertainty that may have a significant risk of causing a material adjustment to 
the carrying amounts of assets and liabilities within the next financial year.

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113

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Notes to the consolidated financial statements continued
At 1 March 2018

2 Accounting policies continued

Defined benefit pension
Defined benefit pension plans are accounted for in accordance with actuarial advice using the projected unit credit method. 
Note 29 describes the assumptions used together with an analysis of the sensitivity to changes in key assumptions.

Residual values and asset lives
The residual value is the net realisable value of an asset at the end of its useful economic life. The Group has taken an 
assessment of the residual values that are appropriate for the business and reviews this assessment annually. Asset lives  
are based upon management’s estimation at the point of capitalisation. Periodically these are reviewed to ensure that the 
estimated lives of the assets remain appropriate and if not the assets are re-lifed prospectively. Significant changes to the 
estimate of residual values or asset lives would impact the depreciation charge in future periods. Notes 12 and 13 provide  
details on the depreciation and amortisation booked.

Standards issued by the International Accounting Standards Board (IASB) not effective for the current year and not 
early adopted by the Group
The following standards and interpretations, which have been issued by the IASB and are relevant for the Group, subject  
to EU ratification, become effective after the current year-end and have not been early adopted by the Group:

IFRS 9 Financial Instruments
Whitbread will adopt IFRS 9 on 2 March 2018 and anticipates applying the standard prospectively with no retrospective 
adjustments required. The new standard is a replacement of IAS 39 Financial Instruments: Recognition and Measurement. 
IFRS 9 covers the classification, measurement and derecognition of financial assets and financial liabilities, together with  
a new hedge accounting model and a new expected credit loss model for calculating impairment of financial assets.  
The Group has completed an impact assessment and determined that the adoption of IFRS 9 will not have a material  
impact on its consolidated result and financial position.

IFRS 15 Revenue from Contracts with Customers
Whitbread will adopt IFRS 15 on 2 March 2018 and anticipates applying the cumulative catch-up (‘modified’) transition 
method. The new standard provides a single, five-step revenue recognition model, applicable to all sales contracts, which  
is based upon the principle that revenue is recognised when control of goods or services is transferred to the customer.  
It replaces all existing revenue recognition guidance under current IFRS. The Group has completed an impact assessment 
and determined that the adoption of IFRS 15 will not have a material impact on its consolidated result and financial position, 
but will result in additional disclosures regarding the disaggregation of revenue.

IFRS 16 Leases
Whitbread will adopt IFRS 16 on 1 March 2019 and anticipates applying the cumulative catch-up (‘modified’) transition 
method. The new standard provides a single lessee accounting model, requiring lessees to recognise assets and liabilities  
for all leases unless the lease term is 12 months or less or the underlying asset has a low value. It replaces the existing leasing 
Standard, IAS 17 Leases, and related Interpretations. The Group has determined that the application of IFRS 16 will have a 
material impact on its consolidated financial result and financial position. This includes recognition of interest and 
amortisation expense in place of fixed rental expense in the income statement and the recognition of right of use assets and 
lease liabilities for its operating lease portfolio on the balance sheet. There is no net cash flow impact on application of IFRS 
16. The Group is currently undertaking a detailed assessment to determine the full impact of IFRS 16 on its consolidated 
result and financial position.

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2 Accounting policies continued

Whilst the following standards, interpretations and amendments are relevant to the Group, they have been assessed  
as having minimal or no financial impact or additional disclosure requirements at this time1:

IFRS Standards and Interpretations

•  IFRS 14 Regulatory Deferral Accounts;

•  IFRS 17 Insurance Contracts;

•  IFRIC 22 Foreign Currency Translations and Advance Consideration; and

•  IFRIC 23 Uncertainty over Income Tax Treatments;

Amendments

•  Amendments to IAS 28: Long-term Interests in Associates and Joint Ventures;

•  Amendments to IAS 40: Transfers of Investment Property;

•  Amendments to IFRS 2: Classification and Measurement of Share-based Payment Transactions;

•  Amendments to IFRS 9: Prepayment Features with Negative Compensation;

•  Amendments to IAS 19: Plan amendment, curtailment or settlement; 

•  Annual Improvements to IFRS Standards 2014-2016 Cycle; and

•  Annual Improvements to IFRS Standards 2015-2017 Cycle.

1  As the consolidated financial statements have been prepared in accordance with IFRS as adopted by the European Union, the adoption date is as per the EU,  

not the IASB.

3 Revenue

An analysis of the Group’s revenue is as follows:

Sale of goods
Rendering of services
Franchise fees

Revenue

4 Segment information

2017/18
£m

 1,813.2 
 1,439.5 
 42.4 

2017/18
£m

 1,717.2 
 1,349.1 
 39.7 

 3,295.1 

 3,106.0 

For management purposes, the Group is organised into two strategic business units; Premier Inn (previously Premier Inn & 
Restaurants) and Costa, based upon their different products and services:

•  Premier Inn provides services in relation to accommodation and food; and

•  Costa generates income from the operation of its branded, owned and franchised coffee outlets.

The UK and International Premier Inn segments have been aggregated on the grounds that the International segment  
is immaterial.

Management monitors the operating results of its strategic business units separately for the purpose of making decisions 
about allocating resources and assessing performance. Segment performance is measured based on underlying operating 
profit. Included within the unallocated and elimination columns in the following tables are the costs of running the public 
company. The unallocated assets and liabilities are cash and debt balances (held and controlled by the central treasury 
function), taxation, pensions, certain property, plant and equipment, centrally held provisions and central working  
capital balances. 

Inter-segment revenue is from Costa to the Premier Inn segment and is eliminated on consolidation. Transactions were 
entered into on an arm’s length basis in a manner similar to transactions with third parties.

The following tables present revenue and profit information and certain asset and liability information regarding business 
operating segments for the years ended 1 March 2018 and 2 March 2017.

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Notes to the consolidated financial statements continued
At 1 March 2018

4 Segment information continued

Year ended 1 March 2018

Revenue
Revenue from external customers
Inter-segment revenue

Total revenue (Note 3)

Underlying operating profit
Underlying net finance cost

Underlying profit before tax
Non-underlying items (Note 6):

Disposal of property, plant and equipment  

and property provisions
PI International business exit
Costa international restructuring
UK restructuring
Historic indirect tax disputes
IT asset impairment
Acquisition costs
Amortisation of acquired intangibles
IAS 19 pension finance cost

Total non-underlying items

Profit before tax
Tax expense (Note 9)

Profit for the year

Assets and liabilities
Segment assets 
Unallocated assets 

Total assets

Segment liabilities
Unallocated liabilities

Total liabilities

Net assets

Other segment information
Share of profit from joint ventures (Note 15)
Investment in joint ventures

Total property rent (Note 5)

Capital expenditure:

Property, plant and equipment – cash basis
Property, plant and equipment – accruals basis (Note 13)
Intangible assets (Note 12)

Depreciation – underlying
Amortisation – underlying

Premier Inn 
£m

Costa
£m

Unallocated  
and 
elimination
£m

Total  

operations
£m

 2,007.4 
 – 

 1,287.7 
 4.0 

 2,007.4 

 1,291.7 

 498.4 
 – 

 498.4 

 158.8 
 – 

 158.8 

 (5.9)
 6.7 
 – 
 (1.7)
 – 
 – 
 – 
 – 
 – 

 (0.9)

 (16.5)
 – 
 (6.1)
 0.6 
 (2.8)
 (9.1)
–
 (2.3)
 – 

 (36.2)

 497.5 

 122.6 

 – 
 (4.0)

 (4.0)

 (35.1)
 (31.4)

 (66.5)

 6.1 
 – 
 – 
 – 
 – 
 – 
 (1.3)
 – 
 (10.0)

 (5.2)

 (71.7)

 3,295.1 
 – 

 3,295.1 

 622.1 
 (31.4)

 590.7 

 (16.3)
 6.7 
 (6.1)
 (1.1)
 (2.8)
 (9.1)
 (1.3)
 (2.3)
 (10.0)

 (42.3)

 548.4 
 (112.0)

 436.4 

 4,218.3 
 – 

 4,218.3 

 (489.2)
 – 

 524.3 
 – 

 524.3 

 – 
 149.8 

 4,742.6 
 149.8 

 149.8 

 4,892.4 

 (179.1)
 – 

 – 
 (1,421.6)

 (668.3)
 (1,421.6)

 (489.2)

 (179.1)

 (1,421.6)

 (2,089.9)

 3,729.1 

 345.2 

 (1,271.8)

 2,802.5 

 2.7 
 39.0 

 (0.7)
 11.4 

 156.4 

 125.7 

 370.4 
 381.1 
 39.9 

 (133.2)
 (17.2)

 96.6 
 90.5 
 12.9 

 (75.5)
 (4.0)

 – 
 – 

 – 

 – 
 – 
 – 

 – 
 – 

 2.0 
 50.4 

 282.1 

 467.0 
 471.6 
 52.8 

 (208.7)
 (21.2)

Whitbread Annual Report and Accounts 2017/18 

116

Consolidated accountsConsolidated accounts 2017/18 
 
4 Segment information continued

Year ended 2 March 2017

Revenue
Revenue from external customers
Inter-segment revenue

Total revenue (Note 3)

Underlying operating profit
Underlying net finance cost

Underlying profit before tax
Non-underlying items (Note 6):

Disposal of property, plant and equipment  

and property provisions
PI International business exit
Costa international restructuring
UK restructuring
Historic indirect tax disputes
Net gain on disposal of investment in associate
Amortisation of acquired intangibles
IAS 19 pension finance cost
Unwinding of discount on provisions

Total non-underlying items

Profit before tax
Tax expense (Note 9)

Profit for the year 

Assets and liabilities
Segment assets
Unallocated assets

Total assets

Segment liabilities
Unallocated liabilities

Total liabilities

Net assets

Other segment information
Share of profit from joint ventures (Note 15)
Share of profit from associate

Investment in joint ventures

Total property rent (Note 5)

Capital expenditure:

Property, plant and equipment – cash basis
Property, plant and equipment – accruals basis (Note 13)
Intangible assets (Note 12)

Depreciation – underlying
Amortisation – underlying

Premier Inn
£m

Costa
£m

Unallocated  
and  

elimination
£m

Total  

operations
£m

1,907.9
–

1,907.9

468.0
–

468.0

1,198.1
3.6

1,201.7

158.0
–

158.0

23.1
(30.0)
–
(15.6)
–
11.8
–
–
–

(10.7)

(10.5)
–
(14.5)
(5.9)
5.3 
–
(2.5)
–
(0.2)

(28.3)

457.3

129.7

–
(3.6)

(3.6)

(33.6)
(27.2)

(60.8)

(0.8)
–
–
(0.1)
–
–
–
(9.4)
(0.5)

(10.8)

(71.6)

3,106.0
–

3,106.0

592.4
(27.2)

565.2

11.8
(30.0)
(14.5)
(21.6)
5.3
11.8 
(2.5)
(9.4)
(0.7)

(49.8)

515.4
(99.5)

415.9

4,020.2
–

4,020.2 

(427.8)
–

(427.8)

511.4
–

511.4

–
157.2

157.2

4,531.6
157.2

4,688.8

(163.3)
–

–
(1,572.9)

(591.1)
(1,572.9)

(163.3)

(1,572.9)

(2,164.0)

3,592.4

348.1

(1,415.7)

2,524.8

2.5
0.7

41.0

139.8

459.7
455.7
25.8

0.7
–

12.0

121.4

111.5
121.5
12.8

(131.0)
(13.3)

(71.5)
(1.8)

–
–

–

–

–
–
–

–
–

3.2
0.7

53.0

261.2

571.2
577.2
38.6

(202.5)
(15.1)

Whitbread Annual Report and Accounts 2017/18 

117

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

4 Segment information continued

Revenues from external customers are split geographically as follows:

United Kingdom1
Non United Kingdom

2017/18
£m

 3,169.6 
 125.5 

 3,295.1 

2016/17
£m

2,985.0
121.0

3,106.0

1  United Kingdom (UK) revenue is revenue where the source of the supply is the UK. This includes Costa franchise income invoiced from the UK.

Non-current assets2 are split geographically as follows:

United Kingdom
Non United Kingdom

2  Non-current assets exclude derivative financial instruments.

5 Operating costs

Cost of inventories recognised as an expense
Employee benefits expense (Note 7)
Operating lease payments net of sublease receipts
Amortisation of intangible assets (Note 12)
Depreciation of property, plant and equipment (Note 13)
Utilities, rates and other site property costs
Net foreign exchange differences
Other operating charges
Non-underlying items (Note 6)1

2018
£m

 4,340.6 
 192.3 

 4,532.9 

2017
£m

4,123.4
184.5

4,307.9

2017/18
£m

 385.1 
 837.9 
 284.4 
 23.5 
 208.7 
 778.2 
 0.2 
 159.3 
 30.0 

2016/17
£m

375.6
793.3
262.7
17.6
202.5
717.6
(0.5)
151.2
37.2

 2,707.3 

2,557.2

1  Non-underlying items excludes amortisation of acquired intangibles of £2.3m (2016/17: £2.5m). These amounts are included in amortisation of intangible assets.

Analysis of operating lease payments:

Minimum lease payments attributable to the current period
IAS 17 – impact of future minimum rental uplifts

Minimum lease payments recognised as an operating expense
Contingent rents

Total property rent
Plant and machinery operating lease payments
Operating lease payments – sublease receipts

Total operating lease payments net of sublease receipts

Fees paid to the Group’s auditor during the period consisted of:

2017/18
£m

 264.7 
 2.5 

 267.2
 14.9 

 282.1 
 3.7 
 (1.4)

 284.4 

2016/17
£m

243.5
1.9

245.4
15.8

261.2
3.5
(2.0)

262.7

2017/18
£m

2016/17
£m

Audit of the Group’s financial statements
Audit of the Group’s subsidiaries

Total audit fees
Audit related assurance
Other non-audit fees

Total non-audit fees

Included in other operating charges

 0.7 
 0.3 

 1.0 
 0.1 
 0.2 

 0.3 

 1.3 

Whitbread Annual Report and Accounts 2017/18 

0.5
0.3

0.8
0.1
0.1

0.2

1.0
118

Consolidated accountsConsolidated accounts 2017/18 
 
6 Non-underlying items

As set out in the policy in Note 2, we use a range of measures to monitor the financial performance of the Group. These 
measures include both statutory measures in accordance with IFRS and APMs which are consistent with the way that  
the business performance is measured internally. We report underlying measures because we believe they provide both 
management and investors with useful additional information about the financial performance of the Group’s businesses. 
Underlying measures of profitability represent the equivalent IFRS measures adjusted for specific items that we consider 
hinder the comparison of the financial performance of the Group’s businesses either from one period to another or with 
other similar businesses.

Non-underlying items were as follows:

Operating costs:

Disposal of property, plant and equipment and property provisions1 
PI International business exit2
Costa international restructuring3
UK restructuring4
Historic indirect tax disputes5
IT asset impairment6
Acquisition costs7
Net gain on disposal of investment in associate8
Amortisation of acquired intangibles (Note 12)

Non-underlying operating costs 

Net finance costs:

IAS 19 pension finance cost (Note 29)
Unwinding of discount on provisions

Non-underlying net finance costs

2017/18
£m

2016/17
£m

 (16.3)
 6.7 
 (6.1)
 (1.1)
 (2.8)
 (9.1)
 (1.3)
 – 
 (2.3)

 (32.3)

 (10.0)
 – 

 (10.0)

 11.8 
 (30.0)
 (14.5)
 (21.6)
 5.3 
–
– 
 11.8 
 (2.5)

(39.7)

(9.4)
(0.7)

(10.1)

Non-underlying items before tax

 (42.3)

(49.8)

Tax adjustments included in reported profit after tax, but excluded in arriving at underlying profit after tax:

Tax on non-underlying items
Non-underlying tax items – tax base cost
Deferred tax relating to UK tax rate change9

Non-underlying tax credit

 3.8
 0.9
 –

 4.7

12.3
2.1
5.2

19.6

1  During the year, the Group made a net gain on asset disposals of £20.3m from disposal and development profit on sale and leaseback transactions, disposal of 

sites previously held for sale and other minor disposals. This was offset by impairment losses of hotel sites transferred to assets held for sale of £14.1m, impairment 
losses on trading sites of £7.9m and provision for other property costs of £15.2m. The balance relates to changes in onerous contract provisions in the UK of 
£3.7m, Poland of £2.7m and release of other provisions of £7.0m.

2  On 13 July 2016, the Group announced its intention to exit hotel operations in South East Asia. In the prior year the Group recognised impairment losses of £14.9m 

and a provision of £15.1m for costs of exiting management agreements and closure of regional offices. During the current year the Group disposed of its 
businesses in Thailand, India and Indonesia, acheiving net sales proceeds in excess of those assumed in the initial impairment calculation resulting in a net credit of 
£6.7m in the year.

3  During the year Costa has continued the strategic review of its international operations. Further to the decisions taken last year to exit its French equity business 
and to restructure its Chinese operations, decisions have been made to exit its Singapore equity business and its Express business in Canada. This has resulted in 
the recognition of store closure and exit costs of £4.4m, offset by a release of onerous lease provisions of £2.2m. In France impairment losses of £1.5m, store 
closure costs of £0.8m and restructuring costs of £6.8m were recognised in the prior year. With the exit from France nearing completion, the exit costs have been 
reviewed resulting in a release of £1.5m in the current year. Continuing our reorganisation in China, we have recognised impairment losses of £3.6m (2016/17: 
£3.2m), store closure costs of £0.8m (2016/17: £1.6m) and onerous lease provisions of £1.0m (2016/17: £0.6m). The share attributable to the parent shareholders is 
£5.1m (2016/17: £2.7m). 

4  During the prior year, the Group undertook significant operational reorganisation of support centre operations. This restructuring resulted in costs of £12.4m, 
including staff redundancy and consultation costs, asset impairments of £2.9m as well as the recognition of a restructuring provision of £6.3m covering staff 
redundancy and consultation costs. The charge relating to this in the year was £1.1m.

5  During the year, the Group recognised a provision in respect of additional indirect tax potentially payable outside the UK. In the prior year, the Group received a 

refund on settlement of a historic VAT claim.

6  During the year, the Group recognised an impairment charge of £4.4m and provided for costs of £4.7m following a review of IT assets.
7  As announced on 28 February 2018, the Group has entered into an agreement to acquire the share capital of Foremost Hospitality Group GmbH. During the year, 

the Group has incurred professional fees in relation to the transaction of £1.3m. 

8  During the prior year the Group disposed of its investment in Morrison Street Hotel Limited resulting in a net gain of £11.8m.   
9  Prior year impact of the reduction in the main rate of UK corporation tax to 17% from 1 April 2020. 

Whitbread Annual Report and Accounts 2017/18 

119

Consolidated accounts 2017/18 
 
 
 
Notes to the consolidated financial statements continued
At 1 March 2018

7 Employee benefits expense

Wages and salaries
Social security costs
Pension costs

2017/18
£m

 778.6 
 50.8 
 8.5 

 837.9 

2016/17
£m

733.2
51.0
9.1

793.3

Included in wages and salaries is a share-based payments expense of £4.3m (2016/17: £17.7m), which arises from transactions 
accounted for as equity-settled and cash-settled share-based payments.

The average number of people directly employed in the business segments was as follows:

Premier Inn 
Costa
Unallocated

Total operations

Excluded from the above are employees of joint ventures and associate undertakings.

Directors’ remuneration is disclosed below:

Directors’ remuneration
Aggregate contributions to the defined contribution pension scheme
Aggregate gains on the exercise of share options

Number of directors accruing benefits under defined contribution schemes

2017/18
Number

34,173
18,412
120

52,705

2016/17
Number

34,317
18,162
101

52,580

2017/18
£m

2016/17
£m

2.9
–
0.5

3.0
–
3.8

2017/18
Number

2

2016/17
Number

2

Whitbread Annual Report and Accounts 2017/18  120

Consolidated accountsConsolidated accounts 2017/18 
 
8 Finance (costs)/revenue

Finance costs
Bank loans and overdrafts
Other loans
Interest capitalised (Note 13)
Impact of ineffective portion of cash flow and fair value hedges (Note 23)

Finance revenue
Bank interest receivable
Other interest receivable

Underlying net finance costs

Non-underlying net finance costs
IAS 19 pension finance cost (Note 29)
Unwinding of discount on provisions

Total net finance costs

Total finance costs
Total finance revenue

Total net finance costs

9 Taxation

Consolidated income statement

Current tax:

Current tax expense
Adjustments in respect of previous periods

Deferred tax:

Origination and reversal of temporary differences
Adjustments in respect of previous periods
Change in UK tax rate to 17% (2016/17: 17%)

Tax reported in the consolidated income statement

Consolidated statement of comprehensive income

Current tax:

Cash flow hedges
Pensions

Deferred tax:

Cash flow hedges
Pensions
Change in UK tax rate to 17% (2016/17: 17%) – pensions
Change in UK tax rate to 17% (2016/17: 17%) – cash flow hedges

Tax reported in other comprehensive income

2017/18
£m

2016/17
£m

 (3.8)
 (32.7)
 4.8 
 (0.5)

 (32.2)

 0.5 
 0.3 

 0.8

(5.3)
(31.0)
8.9
(0.1)

(27.5)

0.1
0.2

0.3

 (31.4)

(27.2)

 (10.0)
 – 

 (10.0)

 (41.4)

 (42.2)
 0.8 

 (41.4)

(9.4)
(0.7)

(10.1)

(37.3)

(37.6)
0.3 

(37.3)

2017/18
£m

2016/17
£m

 116.9 
 (0.2)

 116.7 

 (6.1)
 1.4 
–

 (4.7)

 112.0 

111.6
(1.7)

109.9

(6.0)
0.8
(5.2)

(10.4)

99.5

2017/18
£m

2016/17
£m

 (0.4)
 (17.2)

 0.8 
 25.8 
 –
 – 

 9.0 

(0.5)
(15.6)

0.6
(26.7)
3.1
0.1

(39.0)

Whitbread Annual Report and Accounts 2017/18 

121

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

9 Taxation continued

A reconciliation of the tax charge applicable to underlying profit before tax and profit before tax at the statutory tax rate,  
to the actual tax charge at the Group’s effective tax rate, for the years ended 1 March 2018 and 2 March 2017 respectively  
is as follows:

Profit before tax as reported in the consolidated income statement

Tax at current UK tax rate of 19.08% (2016/17: 20%)
Effect of different tax rates and unrecognised losses in overseas companies
Effect of joint ventures and associate
Expenditure not allowable
Adjustments to current tax expense in respect of previous years
Adjustments to deferred tax expense in respect of previous years
Impact of deferred tax being at a different rate from current tax rate
Impact of change in tax rate on deferred tax balance

Tax expense reported in the consolidated income statement

Current tax liability
The corporation tax balance is a liability of £44.8m (2017: liability of £45.9m).

Deferred tax
Deferred tax relates to the following:

Deferred tax liabilities
Accelerated capital allowances
Rolled over gains and property revaluations

Gross deferred tax liabilities

Deferred tax assets
Pensions
Other

Gross deferred tax assets

Deferred tax expense

Net deferred tax liability

2017/18

2016/17

Tax on  
underlying  

profit
£m

 590.7 

 112.7 
 3.6 
 (0.4)
 1.4 
 (4.1)
 3.5 
–
 – 

 116.7 

Tax on  
profit
£m

 548.4 

 104.6 
 12.4 
 (0.4)
 (5.8)
 (0.2)
 1.4 
 – 
 – 

 112.0 

Tax on  
underlying  

profit
£m

565.2

113.0
4.3
(0.5)
3.1
(2.1)
1.8
(0.5)
–

119.1

Tax on  
profit
£m

515.4

103.1
8.3
(0.5)
(4.9)
(1.6)
0.8
(0.5)
(5.2)

99.5

Consolidated  
balance sheet

Consolidated  
income statement

2018
£m

2017
£m

2017/18
£m

2016/17
£m

 45.3 
 64.3 

 109.6 

 (28.1)
 0.9 

 (27.2)

44.0
68.1

112.1

(53.1)
3.0

(50.1)

 82.4

62.0

 1.4 
 (3.8)

 (0.7)
 (1.6)

(4.7)
(4.5)

(0.7)
(0.5)

 (4.7)

(10.4)

Total deferred tax liabilities relating to disposals during the year were £nil (2017: £nil).

The Group has incurred overseas tax losses which, subject to any local restrictions, can be carried forward and offset against 
future taxable profits in the companies in which they arose. The Group carries out an annual assessment of the recoverability 
of these losses and does not think it is appropriate at this stage to recognise any deferred tax asset. If the Group were to 
recognise these deferred tax assets in their entirety, profits would increase by £17.6m (2017: £16.5m), of which, the share 
attributable to the parent shareholders is £17.6m (2017: £13.9m).

At 1 March 2018, there was no recognised deferred tax liability (2017: £nil) for taxes that would be payable on any unremitted 
earnings, as all such amounts are permanently reinvested or, where they are not, there are no corporation tax consequences 
of such companies paying dividends to parent companies.

Tax relief on total interest capitalised amounts to £0.9m (2017: £1.8m).

Factors affecting the tax charge for future years
The Finance Act 2016 reduced the main rate of UK corporation tax to 17% with effect from 1 April 2020. The effect of the new 
rate was included in the financial statements in 2016/17. The rate change will also impact the amount of the future cash tax 
payments to be made by the Group.

Whitbread Annual Report and Accounts 2017/18 

122

Consolidated accountsConsolidated accounts 2017/18 
 
10 Earnings per share

The basic earnings per share (EPS) figures are calculated by dividing the net profit for the year attributable to ordinary 
shareholders, therefore before non-controlling interests, by the weighted average number of ordinary shares in issue  
during the year after deducting treasury shares and shares held by an independently managed employee share ownership 
trust (ESOT).

The diluted earnings per share figures allow for the dilutive effect of the conversion into ordinary shares of the weighted 
average number of options outstanding during the year. Where the average share price for the year is lower than the option 
price, the options become anti-dilutive and are excluded from the calculation. The number of such options was nil (2017: nil).

The numbers of shares used for the earnings per share calculations are as follows:

Basic weighted average number of ordinary shares 
Effect of dilution – share options 

Diluted weighted average number of ordinary shares

2017/18
million

 182.7 
 0.5 

 183.2 

2016/17
million

182.2
0.4

182.6

The total number of shares in issue at the year-end, as used in the calculation of the basic weighted average number of 
ordinary shares, was 195.6m, less 12.1m treasury shares held by Whitbread PLC and 0.8m held by the ESOT (2017: 195.4m, 
less 12.1m treasury shares held by Whitbread PLC and 1.0m held by the ESOT).

The profits used for the earnings per share calculations are as follows:

Profit for the year attributable to parent shareholders
Non-underlying items – gross
Non-underlying items – taxation
Non-underlying items – non-controlling interest

Underlying profit for the year attributable to parent shareholders

Basic on profit for the year
Non-underlying items – gross
Non-underlying items – taxation
Non-underlying items – non-controlling interest

Basic on underlying profit for the year

Diluted on profit for the year
Diluted on underlying profit for the year

2017/18
£m

 438.0 
 42.3 
 (4.7)
 (0.3)

 475.3 

2017/18
pence

 239.74 
 23.15 
 (2.57)
 (0.16)

 260.16 

 239.08 
 259.44 

2016/17
£m

421.6
49.8
(19.6)
(2.7)

449.1

2016/17
pence

231.39
27.33
(10.76)
(1.48)

246.48

230.89
245.95

Whitbread Annual Report and Accounts 2017/18 

123

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

11 Dividends paid and proposed

Final dividend, proposed and paid, relating to the prior year
Interim dividend, proposed and paid, for the current year

Total equity dividends paid in the year

Dividends on other shares:

B share dividend
C share dividend

Total dividends paid

Proposed for approval at Annual General Meeting:

Final equity dividend for the current year

2017/18

2016/17

pence  

per share

65.90
31.40

0.50
0.60

pence  

per share

61.85
29.90

0.80
0.80

£m

120.3
57.3

177.6

–
–

–

177.6

£m

112.6
54.5

167.1

–
–

–

167.1

69.75

127.4

65.90

120.1

A final dividend of 69.75p per share (2017: 65.90p) amounting to a dividend of £127.4m (2017: £120.1m) was recommended by the 
directors at their meeting on 24 April 2018. A dividend reinvestment plan (DRIP) alternative will be offered. The proposed final 
dividend is subject to approval by shareholders at the Annual General Meeting and has not been included as a liability in these 
consolidated financial statements.

Whitbread Annual Report and Accounts 2017/18  124

Consolidated accountsConsolidated accounts 2017/18 
 
12 Intangible assets

Cost
At 3 March 2016
Additions 
Assets written off
Foreign currency adjustment

At 2 March 2017

Additions 
Assets written off
Reclassified
Foreign currency adjustment

At 1 March 2018

Amortisation and impairment
At 3 March 2016
Amortisation during the year
Amortisation on assets written off
Impairment (Note 14)
Foreign currency adjustment

At 2 March 2017

Amortisation during the year
Amortisation on assets written off
Reclassified
Impairment (Note 14)
Foreign currency adjustment

At 1 March 2018

Net book value at 1 March 2018

Net book value at 2 March 2017

Goodwill
£m

Customer  

IT software  

relationships
£m

and technology
£m

Other
£m

Total
£m

180.0
–
–
0.1

 180.1

 – 
 – 
 – 
 – 

 5.9 
–
–
–

 5.9 

 – 
 – 
 – 
 – 

 180.1 

 5.9 

–
–
–
 (3.0)
–

(3.0)

 – 
 – 
 – 
 – 
 – 

 (3.0)

 177.1 

 177.1 

 (2.2)
 (0.3)
–
–
–

 (2.5)

 (0.4)
 – 
 – 
 – 
 – 

 (2.9)

 3.0 

 3.4 

 117.0 
 38.6 
 (29.9)
 0.3 

 126.0 

 52.7 
 (10.7)
 1.3 
 – 

169.3

 (54.6)
 (14.5)
 29.9 
 (0.8)
 (0.1)

 (40.1)

 (20.6)
10.7
(0.3)
 (4.4)
 0.1 

 (54.6)

 114.7 

 85.9 

 18.6 
–
–
 0.1 

 18.7 

 0.1 
 – 
 (1.3)
 – 

 17.5 

 (6.6)
 (2.8)
–
–
–

 (9.4)

 (2.5)
 – 
0.3
 – 
 – 

 (11.6)

 5.9 

 9.3 

 321.5 
 38.6 
 (29.9)
 0.5 

 330.7 

 52.8 
 (10.7)
 – 
 – 

372.8

 (63.4)
 (17.6)
 29.9 
 (3.8)
 (0.1)

 (55.0)

 (23.5)
10.7
–
 (4.4)
 0.1 

 (72.1)

 300.7 

 275.7 

Included in the amortisation for the year is amortisation relating to acquired intangibles amounting to £2.3m (2016/17: £2.5m).

The carrying amount of goodwill allocated by segment is presented below:

Premier Inn 
Costa

Total

2018
£m

 110.4 
 66.7 

 177.1 

2017
£m

110.4
66.7

177.1

The carrying amount of goodwill at 1 March 2018 comprised £110.4m for Premier Inn and £66.7m for Costa. The Premier Inn  
CGU and the Costa CGU are also operating segments and represent the lowest level within the Group at which goodwill is 
monitored for internal management purposes.

The customer relationships asset arose with the acquisition of Coffee Nation in a previous financial year. It is being 
amortised over a period of 15 years.

IT software and technology assets have been assessed as having finite lives and are amortised under the straight-line 
method over periods ranging from three to ten years from the date the asset became fully operational.

Other intangibles comprise Costa overseas trading licences and territory fees, reacquired franchise rights, Costa Express 
operating rights agreements and development costs.

Whitbread Annual Report and Accounts 2017/18 

125

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

12 Intangible assets continued

The trading licences, which have a carrying value of £1.7m (2017: £1.6m), are deemed to have indefinite lives as there is 
no foreseeable limit to the period over which they are expected to contribute to the Group’s net cash inflow. The operating 
rights agreements are being amortised over ten years and have a carrying value of £0.2m (2017: £0.2m). Development costs 
have a carrying value of £0.6m (2017: £1.9m) and are being amortised over six years. The reacquired franchise right arose 
from the acquisition of Life Coffee Cafes Limited in 2014/15 and is being amortised over five years and has a carrying value of 
£3.1m (2017: £5.2m). The balance of £0.3m (2017: £0.4m) relates to territory fees which are being amortised over 20 years.

Capital expenditure commitments
Capital expenditure commitments in relation to intangible assets at the year-end amounted to £5.5m (2017: £8.2m).

13 Property, plant and equipment

Cost
At 3 March 2016
Additions
Interest capitalised 
Reclassified
Assets written off
Foreign currency adjustment
Movements to held for sale in the year
Disposals

At 2 March 2017

Additions
Interest capitalised 
Reclassified
Assets written off
Foreign currency adjustment
Movements to held for sale in the year
Disposals

At 1 March 2018

Depreciation and impairment
At 3 March 2016
Depreciation charge for the year
Impairment (Note 14)
Depreciation on assets written off
Foreign currency adjustment
Movements to held for sale in the year
Disposals

At 2 March 2017

Depreciation charge for the year
Impairment (Note 14)
Depreciation on assets written off
Foreign currency adjustment
Movements to held for sale in the year
Disposals

At 1 March 2018

Net book value at 1 March 2018

Net book value at 2 March 2017

Land and  
buildings
£m

Plant and  

equipment
£m

Total
£m

3,147.0
277.7
8.9
(1.1)
(7.0)
15.5
(64.7)
(179.3)

1,455.7
299.5
–
1.1
(158.4)
7.6
(8.0)
(11.1)

4,602.7
577.2
8.9
–
(165.4)
23.1
(72.7)
(190.4)

3,197.0

1,586.4

4,783.4

 210.3
 4.8 
 5.7 
 (8.3)
 3.4 
 (27.8)
 (30.2)

 261.3
 – 
 (5.7)
 (113.1)
 0.4 
 (1.7)
 (6.9)

 471.6
 4.8 
 – 
 (121.4)
 3.8 
 (29.5)
 (37.1)

 3,354.9 

 1,720.7 

 5,075.6 

(181.7)
(28.5)
(13.0)
7.0
(1.2)
18.4
0.7

(590.0)
(174.0)
(12.3)
158.4
(5.0)
6.5
3.7

(771.7)
(202.5)
(25.3)
165.4
(6.2)
24.9
4.4

 (198.3)

 (612.7)

 (811.0)

 (28.0)
 (12.0)
 8.3 
 (0.5)
 19.1 
 1.2 

 (180.7)
 (14.0)
 113.1 
 – 
 1.3 
 3.6 

 (208.7)
 (26.0)
 121.4 
 (0.5)
 20.4 
 4.8 

 (210.2)

 (689.4)

 (899.6)

 3,144.7

 1,031.3

 4,176.0

2,998.7

973.7

3,972.4

Included above are assets under construction of £356.4m (2017: £337.2m).

There is a charge in favour of the pension scheme over properties with a market value of £408.0m (2017: £408.0m). 
See Note 29 for further information.

Whitbread Annual Report and Accounts 2017/18  126

Consolidated accountsConsolidated accounts 2017/18 
 
13 Property, plant and equipment continued

Capital expenditure commitments

Capital expenditure commitments for property, plant and equipment  

for which no provision has been made

2018
£m

2017
£m

 130.9

156.4

In addition to the capital expenditure commitments disclosed above, the Group has also signed agreements with certain 
third parties to develop new trading outlets within the Premier Inn strategic business unit as part of its pipeline. These 
developments are dependent upon the outcome of future events, such as the granting of planning permission, and 
consequently, do not represent a binding capital commitment at the year-end. The directors consider that developments 
likely to proceed as planned will result in further capital investment of £573.7m over the next five years (2017: £670.0m).

Capitalised interest
Interest capitalised during the year amounted to £4.8m, using an average rate of 3.6% (2016/17: £8.9m, using an average rate 
of 3.6%).

Assets held for sale
During the year, seven property assets with a combined net book value of £9.1m (2016/17: seven sites with a net book value 
of £5.7m) were transferred to assets held for sale and one property asset with a net book value of £0.3m was transferred 
back to fixed assets. During the year, eight sites with a combined net book value of £7.5m were sold (2017: no sites). Six sites 
with a net book value of £7.3m (2017: eight sites with a net book value of £6.0m) continued to be classified as held for sale at 
the year-end. No impairment loss (2017: £nil) was recognised in the year.

14 Impairment

During the year, impairment losses of £33.5m (2016/17: £31.9m) and impairment reversals of £3.1m (2016/17: £2.8m) 
were recognised.

Impairment losses
Premier Inn
Costa

Total impairment losses

Impairment reversals
Premier Inn
Costa

Total impairment reversals

Total net impairment charge

2017/18  
Intangible 
assets
£m

2016/17  
Intangible 
assets
£m

2017/18  
Property,  
plant and  

equipment
£m

2016/17  
Property,  
plant and  

equipment
£m

 – 
 4.4 

 4.4 

– 
–

 – 

3.8
–

3.8

 – 
 – 

–

 4.4 

 3.8 

14.7
14.4

29.1

 (2.7)
 (0.4)

 (3.1)

 26.0 

18.6
9.5

28.1

 (2.6)
 (0.2)

 (2.8)

 25.3 

Property, plant and equipment
The Group considers each trading site to be a CGU and each CGU is reviewed annually for indicators of impairment. 
Where indicators of impairment are identified an impairment assessment is undertaken.

In assessing whether an asset has been impaired, the carrying amount of the CGU is compared to its recoverable amount. 
The recoverable amount is the higher of its fair value, less costs of disposal and its value in use. In the absence of any 
information about the fair value of a CGU, the recoverable amount is deemed to be its value in use.

The Group estimates value in use using a discounted cash flow model, which applies a pre-tax discount rate of 7.0% in the 
UK (2016/17: 7.0%), 7.2% in China (2016/17: 7.2%) and 7.5% in Poland (2016/17: 7.5%). The future cash flows are based on 
assumptions from the business plans and cover a five-year period. These business plans and forecasts include management’s 
most recent view of medium-term trading prospects. Cash flows beyond this period are extrapolated using long-term 
growth rates for the relevant country, ranging from 2.0% to 3.5% with the UK, the most significant country, being 2.0% 
(2016/17: 2.0%).

The events and circumstances that led to the impairment charge of £29.1m are set out below:

Premier Inn
During the year, seven hotel sites were transferred to assets held for sale resulting in an impairment of £14.1m. The remaining 
£0.6m impairment arose on sites which are to be closed or are underperforming.

Whitbread Annual Report and Accounts 2017/18 

127

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

14 Impairment continued

Costa
The Costa international restructuring has resulted in impairment losses of £0.4m in Canada and £3.6m in China. The remaining 
impairment charge includes £7.6m in the UK and £2.4m in Poland, where stores are to be closed or are underperforming.

Impairment reversals
Following an improvement in trading performance and an increase in amounts of estimated future cash flows of previously 
impaired sites, reversals of £3.1m have been recognised, £2.7m in Premier Inn and £0.4m in Costa.

Sensitivity to changes in assumptions
The level of impairment is predominantly dependent upon judgements used in arriving at future growth rates and the 
discount rates applied to cash flow projections. The impact on the impairment charge of applying a reasonably possible 
change in assumptions to the growth rates used in the five-year business plans and in the pre-tax discount rates would  
be an incremental impairment charge of:

Incremental impairment charge

Impairment if business plan growth rates were reduced by 1% pt

Impairment if discount rates were increased by 1% pt

Premier Inn 
£m

 0.5 

 0.9 

Costa
£m

 – 

 – 

Total
£m

 0.5 

 0.9 

Goodwill
Goodwill acquired through business combinations is allocated to groups of CGUs at strategic business unit level, being the 
level at which management monitor goodwill.

The recoverable amount is the higher of fair value less costs of disposal and value in use. In the absence of a recent market 
transaction, the recoverable amount is determined from value in use calculations. The future cash flows are based on 
assumptions from the business plans and cover a five-year period. These business plans and forecasts include management’s 
most recent view of medium-term trading prospects. Cash flows beyond this period are extrapolated using a 2.0% growth 
rate (2016/17: 2.0%). The pre-tax discount rate applied to cash flow projections is 7.0% (2016/17: 7.0%).

No impairment was required for goodwill in either Premier Inn or Costa CGUs (2016/17: £3.0m in Premier Inn as a result  
of the decision to exit hotel operations in India and South East Asia).

Intangible assets
A review of IT assets resulted in an impairment of intangible assets of £4.4m (2016/17: £0.8m charge as a result of the 
decision to exit hotel operations in India and South East Asia).

Whitbread Annual Report and Accounts 2017/18 

128

Consolidated accountsConsolidated accounts 2017/18 
 
15 Investment in joint ventures

Principal joint ventures

Investment held by

Principal activity

Country of incorporation

Premier Inn Hotels LLC 

PTI Middle East Limited

Hotels

United Arab Emirates

Hualian Costa (Beijing) Food 
& Beverage Management 
Company Limited

PT. Tasland Indonesia

Premier Inn Kier Limited

Costa Beijing Limited

Coffee shops

China

WHRI Holding  
Company Limited

Premier Inn Hotels 
Limited

Hotels

Indonesia

Property

England

Healthy Retail Limited

Whitbread Group PLC

Convenience food

England

% equity interest

2018

 49.0 

 50.0 

–

 50.0 

 49.0 

2017

49.0

50.0

50.0

50.0

49.0

During the year, the Group disposed of its 50% holding in PT. Tasland Indonesia as part of the exit from its hotel operations  
in international markets.

The following table provides summarised information of the Group’s investment in joint ventures:

Share of joint ventures’ balance sheets

Current assets
Non-current assets

Share of gross assets

Current liabilities
Non-current liabilities

Share of gross liabilities

Loans to joint ventures

Share of net assets
Premium paid on acquisition (cost in excess of share of net assets at acquisition)
Impairment losses
Transferred to assets held for sale

Aggregate carrying amount of the Group’s interest in joint ventures

Share of joint ventures’ revenue and expenses

Revenue
Operating costs
Finance costs

Operating profit before tax 

Tax 

Net profit

2018
£m

 12.9 
 73.2 

 86.1 

 (13.7)
 (30.1)

 (43.8)

 3.6 

 45.9 
 4.5 
 – 
 – 

 50.4 

2017/18
£m

 40.9 
 (37.9)
 (0.9)

 2.1

0.1

2.0

2017
£m

12.9
73.0

85.9

(11.9)
(27.2)

(39.1)

3.6

50.4
5.9
(0.9)
(2.4)

53.0

2016/17
£m

38.7
(34.6)
(0.9)

3.2

–

3.2

At 1 March 2018, the Group’s share of the capital commitments of its joint ventures amounted to £4.5m (2017: £9.9m).

Whitbread Annual Report and Accounts 2017/18  129

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

16 Inventories

Raw materials and consumables (at cost)
Finished goods (at cost)

Total inventories at lower of cost and net realisable value

17 Trade and other receivables

Trade receivables
Prepayments and accrued income
Other receivables

Analysed as:
Current
Non-current

Trade and other receivables are non-interest bearing and are generally on 30-day terms.

The provision for impairment of receivables at 1 March 2018 was £3.4m (2017: £1.6m).

The ageing analysis of trade receivables is as follows:

Neither past due nor impaired

Past due but not impaired:

Less than 30 days
Between 30 and 60 days
Greater than 60 days

2018
£m

 7.8 
 41.0 

 48.8 

2018
£m

 105.7 
65.4 
 25.8 

 196.9 

 191.1 
 5.8 

 196.9 

2018
£m

89.8

12.0
3.0
0.9

105.7 

2017
£m

12.8
35.4

48.2

2017
£m

92.6
44.8
33.0

170.4

163.6
6.8

170.4

2017
£m

81.2

9.6
0.5
1.3

92.6

Whitbread Annual Report and Accounts 2017/18  130

Consolidated accountsConsolidated accounts 2017/18 
 
18 Cash and cash equivalents

Cash at bank and in hand
Short-term deposits

2018
£m 

 29.2 
 61.4 

 90.6 

2017
£m 

62.9
0.1

63.0

Short-term deposits are made for varying periods of between one day and one month depending on the immediate 
cash requirements of the Group. They earn interest at the respective short-term deposit rates. The fair value of cash 
and cash equivalents is £90.6m (2017: £63.0m).

For the purposes of the consolidated cash flow statement, cash and cash equivalents comprise the amounts as 
disclosed above.

19 Financial liabilities

Short-term borrowings

Other loans
Revolving credit facility (£950m)
Private placement loan notes
Senior unsecured bonds

Maturity

On demand

2018
2022
2018 to 2027
2025

Current

Non-current

2018
£m

 – 

–

 24.4 
 – 
 84.5 
 – 

2017
£m

109.6

109.6

15.2
–
32.6
–

 108.9 

157.4

2018
£m

–

–

 – 
 – 
 369.8 
 444.7 

 814.5 

2017
£m

–

–

–
66.9
284.6
444.1

795.6

Short-term borrowings
Short-term borrowings are typically overnight borrowings, repayable on demand. Interest rates are variable and linked 
to LIBOR.

Revolving credit facility (£950m)
The committed revolving credit facility (RCF) terms give a total available committed credit of £950m which runs until 
September 2022. Loans have variable interest rates linked to LIBOR. The facility is multi-currency. 

Whitbread Annual Report and Accounts 2017/18 

131

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

19 Financial liabilities continued

Private placement loan notes
The Group holds loan notes with coupons and maturities as shown in the following table:

Title

Series B loan notes 

Series C loan notes 

Series A loan notes

Series B loan notes 

Series C loan notes 

Series D loan notes

Series A loan notes

Series B loan notes

Year issued

Principal value

Maturity

Coupon

2010

2010

2011

2011

2011

2011

2017

2017

US$75.0m

£25.0m

US$60.0m

US$56.5m

US$93.5m

£25.0m

£100.0m

£100.0m

13 August 2020

13 August 2020

26 January 2019

26 January 2019

26 January 2022

6 September 2021

16 August 2027

16 August 2027

5.23%

5.19%

3.92%

4.12%

4.86%

4.89%

2.54%

2.63%

The Group entered into a number of cross-currency swap agreements in relation to the loan notes to eliminate any foreign 
exchange risk on interest rates or on the repayment of the principal borrowed. These swaps expire in line with the loan notes 
and are discussed in Note 23.

Senior unsecured bonds
The Group issued £450.0m 2025 bonds with a coupon of 3.375% on 28 May 2015.

An analysis of the interest rate profile and the maturity of the borrowings, together with related interest rate swaps, is as follows:

Year ended 1 March 2018

Fixed rate
Fixed to floating rate swaps
Floating to fixed interest rate swaps

Floating rate
Fixed to floating rate swaps
Floating to fixed interest rate swaps

Year ended 2 March 2017

Fixed rate
Fixed to floating rate swaps
Floating to fixed interest rate swaps

Floating rate
Fixed to floating rate swaps
Floating to fixed interest rate swaps

Within  
1 year  
£m

 84.5 
 – 
 – 

 84.5 

 24.4 
 – 
 – 

 24.4 

 108.9 

Within  
1 year  
£m

32.6
–
–

32.6

124.8
–
–

124.8

157.4

1 to 2  
years  
£m

 – 
 – 
 – 

 – 

 – 
 – 
 – 

 – 

 – 

1 to 2  
years  
£m

94.8
–
–

94.8

–
–
–

–

94.8

2 to 5  
years  
£m

 169.8 
 (50.1)
 50.0 

 169.7 

–
 50.1 
 (50.0)

 0.1 

Over  
5 years  

£m

 644.7 
 – 
 – 

 644.7 

–
 – 
 – 

 – 

Total
£m

 899.0 
 (50.1)
 50.0 

 898.9 

 24.4 
 50.1 
 (50.0)

 24.5 

 169.8 

 644.7 

 923.4 

2 to 5  
years  
£m

189.8
(50.1)
50.0

189.7

66.9
50.1
(50.0)

67.0

256.7

Over  
5 years  
£m 

444.1
–
–

444.1

–
–
–

–

444.1

Total
£m

761.3
(50.1)
50.0

761.2

191.7
50.1
(50.0)

191.8

953.0

The maturity analysis is grouped by when the debt is contracted to mature rather than by repricing dates, as allowed under IFRS.

The carrying amount of the Group’s borrowings is denominated in sterling and US dollars.

At 1 March 2018, the Group had available £950.0m (2017: £880.0m) of undrawn committed borrowing facilities in respect 
of revolving credit facilities on which all conditions precedent had been met.

Whitbread Annual Report and Accounts 2017/18 

132

Consolidated accountsConsolidated accounts 2017/18 
 
20 Movements in cash and net debt

Year ended 1 March 2018

Cash at bank and in hand
Short-term deposits
Overdrafts

Cash and cash equivalents

Short-term bank borrowings

Loan capital under one year
Loan capital over one year

Total loan capital

Net debt

Year ended 2 March 2017

Cash at bank and in hand
Short-term deposits
Overdrafts

Cash and cash equivalents

Short-term bank borrowings

Loan capital under one year
Loan capital over one year

Total loan capital

Net debt

2 March 2017
£m

Cost of  

borrowings
£m

Cash flow
£m

Foreign  

exchange
£m

Fair value  
adjustments  

to loans
£m

Amortisation  
of premiums  
and discounts 
£m

62.9
0.1
–

63.0

(109.6)

(47.8)
(795.6)

(843.4)

(890.0)

–

–

 27.3 

 109.6

 0.3 

–

–

–

–

–

 1.3 

 1.3 

 (113.0)

23.9

 25.0 

 25.3 

 8.3 

 8.3 

 (1.6)

 (1.6)

3 March 2016
£m

Cost of  

borrowings
£m

Cash flow
£m

Foreign  

exchange
£m

Fair value  
adjustments  

to loans
£m

Amortisation  
of premiums  
and discounts 
£m

57.0
0.1
–

57.1

(92.0)

(2.0)
(872.9)

(874.9)

(909.8)

–

–

0.6

0.6

4.1

(17.6)

1.8

–

–

–

–

–

67.4

53.9

(28.1)

(26.3)

(6.5)

(6.5)

(1.9)

(1.9)

1 March  
2018
£m

 29.2 
 61.4 
 – 

 90.6 

 – 

 (108.9)
 (814.5)

 (923.4)

 (832.8)

2 March  

2017
£m

62.9
0.1
–

63.0

(109.6)

(47.8)
(795.6)

(843.4)

(890.0)

Net debt includes US$ denominated loan notes of US$285.0m (2017: US$325.0m) retranslated to £208.2m (2017: £267.8m).  
These notes have been hedged using cross-currency swaps. At maturity, £181.6m (2017: £208.3m) will be repaid taking into 
account the cross-currency swaps. If the impact of these hedges is taken into account, reported net debt would be £806.0m 
(2017: £830.5m).

Whitbread Annual Report and Accounts 2017/18 

133

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

21 Provisions

At 3 March 2016
Created
Unwinding of discount rate
Utilised
Foreign currency adjustment

At 2 March 2017
Created
Unwinding of discount rate
Utilised
Foreign currency adjustment

At 1 March 2018

Analysed as:
Current
Non-current

At 1 March 2018

Analysed as:
Current
Non-current

At 2 March 2017

Restructuring
£m

Onerous  
contracts
£m

–
28.0
–
(5.0)
(0.1)

22.9
 2.7 
–
 (15.7)
 (0.1)

 9.8 

 6.2 
 3.6 

 9.8 

22.9
–

22.9

30.2
4.6
0.7
(17.3)
0.3

18.5
 11.1 
 0.3 
 (6.0)
 (0.2)

 23.7

 16.2 
 7.5 

 23.7 

6.2
12.3

18.5

Other
£m

7.2
–
–
–
–

7.2
 8.2 
 – 
 (0.8)
 – 

 14.6 

 4.3 
 10.3 

 14.6 

7.2
–

7.2

Total
£m

37.4
32.6
0.7
(22.3)
0.2

48.6
 22.0 
 0.3 
 (22.5)
 (0.3)

 48.1 

 26.7 
 21.4 

 48.1 

36.3
12.3

48.6

Restructuring
Restructuring provisions have been recognised as a result of the Group’s decision to exit certain markets and restructure 
its operations.

On 13 July 2016, the Group announced its intention to exit hotel operations in South East Asia. This resulted in the recognition 
of a restructuring provision of £15.1m for costs of exiting management agreements and closure of regional offices.

The Group has also recognised restructuring provisions of £4.0m resulting from decisions to exit the Costa equity market  
in Singapore and the Costa Express business in Canada (2016/17: £12.9m resulting from decisions to exit the Costa equity 
market in France and the reorganisation of support centre operations). The restructuring provisions are expected to be used 
within one year.

Onerous contracts
Onerous contract provisions relate primarily to property reversions. Provision is made for rent and other property related 
costs for the period that a sublet or assignment of the lease is not possible. Where the property is deemed likely to be 
assigned, provision is made for the best estimate of the reverse lease premium payable on the assignment.

Where the property is deemed likely to be sublet, the rental income and the timing of the cash flows are estimated by 
both internal and external property specialists and a provision is maintained for the estimated cost incurred by the Group.

Onerous lease provisions are discounted using a discount rate of 3.74% (2017: 3.74%) based on an approximation for the 
time value of money.

The amount and timing of the cash outflows are subject to variation. The Group utilises the skills and expertise of both 
internal and external property experts to determine the provision held. Provisions are expected to be utilised over a period 
of up to 18 years.

Other
Other provisions relate to property related costs and warranties given on the disposal of businesses. During the year the 
Group released the provision in relation to the warranty on disposal of businesses and provided for one-off property related 
costs. These are expected to be used within one to two years.

Whitbread Annual Report and Accounts 2017/18  134

Consolidated accountsConsolidated accounts 2017/18 
 
22 Financial risk management objectives and policies

The Group’s principal financial instruments, other than derivatives, comprise bank loans, private placement loans, senior 
unsecured bonds, cash, short-term deposits, trade receivables and trade payables. The Group’s financial instrument policies 
can be found in the accounting policies in Note 2. The Board agrees policies for managing the financial risks summarised below:

Interest rate risk
The Group’s exposure to market risk for changes in interest rates relates primarily to the Group’s long-term debt obligations. 
Interest rate swaps are used where necessary to maintain a mix of fixed and floating rate borrowings to manage this risk, in 
line with the Group treasury policy. Although the private placement loan notes are US dollar denominated, cross-currency 
swaps mean that the interest rate risk is effectively sterling only. At the year-end, £898.9m (97.3%) of Group debt was fixed 
for an average of 6.92 years at an average interest rate of 3.5% (2017: £761.2m (90.3%) for 6.29 years at 4.0%).

In accordance with IFRS 7, the Group has undertaken sensitivity analysis on its financial instruments which are affected by 
changes in interest rates. This analysis has been prepared on the basis of a constant amount of net debt, a constant ratio 
of fixed to floating interest rates, and on the basis of the hedging instruments in place at 1 March 2018 and 2 March 2017 
respectively. Consequently, the analysis relates to the situation at those dates and is not representative of the years then 
ended. The following assumptions were made:

•  balance sheet sensitivity to interest rates applies only to derivative financial instruments, as the carrying value of debt 

and deposits does not change as interest rates move;

•  gains or losses are recognised in equity or the income statement in line with the accounting policies set out in Note 2; and

•  cash flow hedges were effective.

Based on the Group’s net debt position at the year-end, a 1% pt change in interest rates would affect the Group’s profit 
before tax by approximately £0.2m (2016/17: £0.8m), and equity by approximately £4.1m (2017: £7.3m).

Liquidity risk
In its funding strategy, the Group’s objective is to maintain a balance between the continuity of funding and flexibility 
through the use of overdrafts and bank loans. This strategy includes monitoring the maturity of financial liabilities to 
avoid the risk of a shortage of funds.

Excess cash used in managing liquidity is placed on interest-bearing deposit where maturity is fixed at no more than 
three months. Short-term flexibility is achieved through the use of short-term borrowing on the money markets.

The tables below summarise the maturity profile of the Group’s financial liabilities at 1 March 2018 and 2 March 2017 based on 
contractual undiscounted payments, including interest:

1 March 2018

Interest-bearing loans and borrowings
Derivative financial instruments
Trade and other payables
Accrued financial liabilities
Provisions in respect of financial liabilities

2 March 2017

Interest-bearing loans and borrowings
Derivative financial instruments
Trade and other payables
Accrued financial liabilities
Provisions in respect of financial liabilities

On  

demand
£m

Less than  
3 months
£m

–
–
–
–
–

–

12.1
–
226.5
–
4.1

242.7

On  

demand
£m

Less than  
3 months
£m

109.6
–
–
–
–

109.6

7.6
–
230.2
–
7.8

245.6

3 to 12  

months
£m

126.8
2.2
–
299.0
18.3

446.3

3 to 12  

months
£m

66.2
2.3
–
233.1
28.3

329.9

1 to 5  
years
£m

More than  
 5 years
£m

246.8
7.0
26.5
–
9.5

289.8

723.5
–
–
–
3.2

726.7

1 to 5  
years
£m

More than  
5 years
£m

382.0
9.2
21.9
–
10.3

423.4

513.2
–
–
–
5.2

518.4

Total
£m

1,109.2
9.2
253.0
299.0
35.1

1,705.5

Total
£m

1,078.6
11.5
252.1
233.1
51.6

1,626.9

Whitbread Annual Report and Accounts 2017/18 

135

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

22 Financial risk management objectives and policies continued

Credit risk
There are no significant concentrations of credit risk within the Group.

The Group is exposed to a small amount of credit risk that is primarily attributable to its trade and other receivables. This is 
minimised by dealing with counterparties with good credit ratings. The amounts included in the balance sheet are net of 
allowances for doubtful debts, which have been estimated by management based on prior experience and any known 
factors at the balance sheet date which may indicate that a provision is required. The Group’s maximum exposure on its 
trade and other receivables is the carrying amount as disclosed in Note 17.

With respect to credit risk arising from the other financial assets of the Group, which comprise cash and cash equivalents, 
the Group’s exposure arises from default of the counterparty, with a maximum exposure equal to the carrying value of 
these instruments. The Group seeks to minimise the risk of default in relation to cash and cash equivalents by spreading 
investments across a number of counterparties.

In the event that any of the Group’s banks get into financial difficulty, the Group is exposed to the risk of withdrawal of 
currently undrawn committed facilities. This risk is mitigated by the Group having a range of counterparties to its facilities.

Foreign currency risk
Foreign exchange exposure is currently not significant to the Group. Although the Group has US dollar denominated loan 
notes, these have been swapped into sterling thereby eliminating foreign currency risk. Sensitivity analysis has therefore 
not been carried out.

The Group monitors the growth and risks associated with its overseas operations and will undertake hedging activities 
as and when they are required.

Capital management
The Group’s primary objective in regard to capital management is to ensure that it continues to operate as a going concern 
and has sufficient funds at its disposal to grow the business for the benefit of shareholders. The Group seeks to maintain  
a ratio of debt to equity that balances risks and returns and also complies with lending covenants. See pages 44 to 49 of  
this report for the policies and objectives of the Board regarding capital management, analysis of the Group’s credit facilities 
and financing plans for the coming years.

The Group aims to maintain sufficient funds for working capital and future investment in order to meet growth targets. 
The management of equity through share buy-backs and new issues is considered as part of the overall leverage framework 
balanced against the funding requirements of future growth. In addition, the Group may carry out a number of sale and 
leaseback transactions to provide further funding for growth.

The Group’s financing is subject to financial covenants. These covenants relate to measurement of EBITDA against 
consolidated net finance charges (interest cover) and total net debt (leverage ratio, on a not-adjusted-for pension and 
property lease basis). The Group has complied with all of these covenants.

The above matters are considered at regular intervals and form part of the business planning and budgeting processes. 
In addition, the Board regularly reviews the Group’s dividend policy and funding strategy.

23 Financial instruments

Fair values
As in the prior year, the carrying value of financial assets and liabilities disclosed in Notes 17, 18, 19, 20, 21 and 24 are 
considered to be reasonable approximations of their fair values.

The fair value of derivative instruments is calculated by discounting all future cash flows by the market yield curve at the 
balance sheet date using level 2 techniques.

IFRS 13 requires that the classification of financial instruments at fair value be determined by reference to the source 
of inputs used to derive the fair value. The classification uses the following three-level hierarchy:

Level 1
Quoted prices (unadjusted) in active markets for identical assets or liabilities;

Level 2
Other techniques for which all inputs, which have a significant effect on the recorded fair value, are observable, either directly 
or indirectly; and

Level 3
Techniques which use inputs, which have a significant effect on the recorded fair value, that are not based on observable 
market data.

Whitbread Annual Report and Accounts 2017/18  136

Consolidated accountsConsolidated accounts 2017/18 
 
23 Financial instruments continued

Financial assets
Derivative financial instruments – level 2

Financial liabilities
Derivative financial instruments – level 2

2018
£m

 21.7

 7.9

2017
£m

55.6

10.6

During the year ended 1 March 2018, there were no transfers between fair value measurement levels. Derivative financial 
instruments include £9.2m assets (2017: £43.3m) and £5.3m liabilities (2017: £8.3m) due after one year.

Derivative financial instruments

Hedges
Cash flow hedges
At 1 March 2018, the Group has interest rate swaps in place to swap a notional amount of £50.0m (2017: £50.0m) whereby 
it receives a variable interest rate based on LIBOR on the notional amount and pays fixed rates of between 5.145% and 
5.190% (2017: 5.145% and 5.190%). The swaps are being used to hedge the exposure to changes in future cash flows from 
variable rate debt. The Group also has cross-currency swaps in place whereby it receives a fixed interest rate of between 
3.92% and 4.86% (2017: 3.92% and 4.86%) on a notional amount of US$210.0m (2017: US$250.0m) and pays an average  
of 4.72% on a notional sterling balance of £131.4m (2017: 4.72% on £158.2m).

The cash flow hedges were assessed to be highly effective at 1 March 2018 and a net unrealised gain of £2.4m (2016/17: net 
unrealised loss of £0.2m) has been recorded in other comprehensive income. The ineffectiveness recorded within finance 
costs in the income statement for 2017/18 was nil (2016/17: nil).

Fair value hedges
At 1 March 2018, the Group has cross-currency swaps in place whereby it receives a fixed interest rate of 5.23% (2017: 5.23%) 
on a notional amount of US$75.0m (2017: US$75.0m) and pays a spread of between 1.715% and 1.755% (2017: 1.715% and 
1.755%) over 6m GBP LIBOR on a notional sterling balance of £50.1m (2017: £50.1m).

The fair value hedges were also assessed to be highly effective at 1 March 2018. A decrease in the fair value of the interest 
rate swap of £8.8m (2017: an increase of £6.5m) offset by a gain in the fair value of the hedged items of £8.3m (2017: loss 
of £6.6m) led to a debit of £0.5m recorded within finance costs in the income statement (2017: a debit of £0.1m in finance 
costs in the income statement).

Cash flow and fair value hedges are expected to impact on the income statement in line with the liquidity risk table shown 
in Note 22.

24 Trade and other payables

Trade payables
Other taxes and social security
Deferred income
Accruals
Other payables

Analysed as:
Current
Non-current

2018
£m

 150.1 
 37.7 
 105.0 
 299.0 
102.9 

 694.7 

 668.2 
 26.5 

 694.7 

2017
£m

162.1
40.0
93.6
233.1
90.0

618.8

596.9
21.9

618.8

Trade payables typically have maturities up to 60 days depending on the nature of the purchase transaction and the  
agreed terms

Whitbread Annual Report and Accounts 2017/18 

137

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

25 Share capital

Ordinary share capital

Allotted, called up and fully paid ordinary shares of 76.80p each (2017: 76.80p each)

At 3 March 2016
Issued

At 2 March 2017

Issued

At 1 March 2018

million

195.2
0.2

195.4

£m

150.0
0.2

150.2

 0.2 

 0.2 

 195.6 

 150.4 

At the 2017 Annual General Meeting, the Company was authorised to purchase up to 18.3m of its own shares on the open market.

During the year, no ordinary shares were acquired (2016/17: nil). No shares were cancelled in the year (2016/17: nil). During the 
year, options over 0.2m ordinary shares, fully paid, were exercised by employees under the terms of various share option 
schemes (2016/17: 0.2m).

Preference share capital

Allotted, called up and fully paid shares of 1p each (2017: 1p each)

At 3 March 2016, 2 March 2017 and 1 March 2018

B shares

C shares

million

 2.0 

£m

 – 

million

 1.9 

£m

 – 

B shareholders are entitled to an annual non-cumulative preference dividend paid in arrears on or around 2 July each year 
on a notional amount of 155p per share.

C shareholders are entitled to an annual non-cumulative preference dividend paid in arrears on or around 14 January each 
year on a value of 159p per share.

Other than shares issued in the normal course of business as part of the share-based payments schemes, there have been 
no transactions involving ordinary shares or potential ordinary shares since the reporting date and before the completion 
of these consolidated financial statements.

26 Reserves

Share premium
The share premium reserve is the premium paid on the Company’s 76.80p ordinary shares. The issue of shares in lieu 
of cash dividends was treated as a bonus issue, with the nominal value of the shares being charged against the share 
premium account.

Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Group’s B and C preference shares (Note 25) and also 
includes the nominal value of cancelled ordinary shares.

Retained earnings
In accordance with IFRS practice, retained earnings include revaluation reserves which are not distributable under UK law.

Currency translation reserve
The foreign currency translation reserve is used to record exchange differences arising from the translation of the 
consolidated financial statements of foreign subsidiaries and other foreign currency investments.

Other reserves
The movement in other reserves during the year is set out in the table below:

At 3 March 2016
Other comprehensive income – net loss on cash flow hedges
Loss on ESOT shares issued

At 2 March 2017

Other comprehensive loss – net gain on cash flow hedges
Loss on ESOT shares issued

At 1 March 2018

Treasury 
reserve
£m

197.8
–
(6.4)

Merger  
reserve
£m

1,855.0
–
–

Hedging 
reserve
£m

14.9
0.2
–

Total other 
reserves
£m

2,067.7
0.2
(6.4)

 191.4 

 1,855.0 

 15.1 

 2,061.5 

 – 
 (2.0)

 – 
 – 

 (2.4)
 – 

 (2.4)
 (2.0)

 189.4 

 1,855.0 

 12.7 

 2,057.1 

Whitbread Annual Report and Accounts 2017/18 

138

Consolidated accountsConsolidated accounts 2017/18 
 
26 Reserves continued

Treasury reserve
This reserve relates to shares held by an independently managed employee share ownership trust (ESOT) and treasury 
shares held by Whitbread PLC. The shares held by the ESOT were purchased in order to satisfy outstanding employee share 
options and potential awards under the Long Term Incentive Plan (LTIP) and other incentive schemes.

The movement in treasury shares during the year is set out in the table below:

At 3 March 2016
Transferred
Exercised during the year

At 2 March 2017
Exercised during the year

At 1 March 2018

Treasury shares held by  
Whitbread PLC

ESOT shares held

million

£m

million

12.6
(0.5)
–

12.1
 – 

184.4
(7.2)
–

177.2
 – 

 12.1 

 177.2 

0.9
0.5
(0.4)

1.0
 (0.2)

 0.8 

£m

13.4
7.2
(6.4)

14.2
 (2.0)

 12.2 

The treasury shares reduce the amount of reserves available for distribution to shareholders by £189.4m (2017: £191.4m).

Merger reserve
The merger reserve arose as a consequence of the merger in 2000/01 of Whitbread Group PLC and Whitbread PLC.

Hedging reserve
This hedging reserve records movements for effective cash flow hedges measured at fair value.

27 Commitments and contingencies

Operating lease commitments
The Group leases various buildings which are used within the Premier Inn and Costa businesses. The leases are non-
cancellable operating leases with varying terms, escalation clauses and renewal rights. The Group also leases various plant 
and equipment under non-cancellable operating lease agreements.

Contingent rents are the portion of the lease payment that is not fixed in amount but based upon the future amount of a 
factor that changes other than with the passage of time (e.g. percentage of future sales, amount of future use, future price 
indices or future market rates of interest).

Future minimum rentals payable under non-cancellable operating leases, on an undiscounted basis, are as follows:

Due within one year
Due after one year but not more than five years
Due after five years but not more than ten years
Due after ten years

2018
£m

269.2
953.4
856.4
1,500.6

3,579.6

2017
£m

247.0
850.8
742.0
1,298.9

3,138.7

Future minimum rentals payable under non-cancellable operating leases disclosed above includes £10.4m in relation 
to privity contracts (2016/17: £13.7m). Future lease costs in respect of these privity contracts are included within the 
onerous contracts provision (Note 21). Onerous contracts are under constant review and every effort is taken to reduce 
this obligation.

The weighted average lease life of future minimum rentals payable under non-cancellable operating leases is 13.4 years 
(2017: 11.7 years).

Group companies have sublet space in certain properties. The future minimum sublease payments expected to be received 
under non-cancellable sublease agreements as at 1 March 2018 are £27.7m (2017: £25.8m) of which £12.1m (2017: £14.5m) 
relates to privity contracts.

Contingent liabilities
There are no contingent liabilities to be disclosed in the year ended 1 March 2018 (2017: £nil).

Whitbread Annual Report and Accounts 2017/18  139

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

28 Share-based payment plans

Long Term Incentive Plan (LTIP)
The LTIP awards shares to directors and senior executives of the Group. Vesting of all shares under the scheme will depend 
on continued employment and meeting earnings per share (EPS) and return on capital employed (ROCE) performance 
targets over a three-year period (the vesting period). Details of the performance targets for the LTIP awards can be seen 
in the remuneration report on pages 72 to 87. The awards are settled in equity once exercised.

Movements in the number of share awards are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Expired during the year

Outstanding at the end of the year

Exercisable at the end of the year

2018
Awards

2017
Awards

623,643
 245,343 
 (13,332)
 (68,548)

685,426
284,129
(257,797)
(88,115)

 787,106 

623,643

123,487

26,855

Deferred equity awards
Awards are made under the Whitbread Leadership Group Incentive Scheme implemented during 2004/05. The awards are 
not subject to performance conditions and will vest in full on the release date subject to continued employment at that date. 
If the director or senior executive of the Group ceases to be an employee of Whitbread prior to the release date, normally 
three years after the award, by reason of redundancy, retirement, death, injury, ill health, disability or some other reason 
considered to be appropriate by the Remuneration Committee, the awards will be released in full. If employment ceases for 
any other reason, the proportion of awards which vest depends upon the year in which the award was made and the date 
that employment ceased. If employment ceases in the first year after an award is made none of the awards vest, between 
the first and second anniversary, 25% vests and between the second and third anniversary, 50% vests.

Movements in the number of share awards are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Expired during the year

Outstanding at the end of the year

Exercisable at the end of the year

2018
Awards

2017
Awards

273,997
 92,404 
 (82,190)
 (9,134)

412,520
92,415
(217,637)
(13,301)

 275,077 

273,997

10,801

1,602

Whitbread Annual Report and Accounts 2017/18  140

Consolidated accountsConsolidated accounts 2017/18 
 
28 Share-based payment plans continued

Employee sharesave scheme
The employee sharesave scheme is open to all employees and provides for a purchase price equal to the market price on the 
day preceding the date of invitation, with a 20% discount. The shares can be purchased over the six-month period following 
the third or fifth anniversary of the commencement date, depending on the length chosen by the employee.

Movements in the number of share options and the related weighted average exercise price (WAEP) are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Expired during the year

Outstanding at the end of the year

Exercisable at the end of the year

2018

2017

Options

£ per share

Options

£ per share

WAEP  

WAEP  

1,325,531
 519,074 
 (186,546)
 (325,421)

31.87
 29.42 
 29.63 
 30.58 

1,293,149
669,441
(235,267)
(401,792)

 1,332,638 

 31.13 

1,325,531

81,054

33.44

77,410

32.49
29.46
22.42
35.39

31.87

25.07

Outstanding options to purchase ordinary shares of 76.80p between 2017 and 2022 are exercisable at prices between 
£19.14 and £38.66 per share (2017: between 2016 and 2021 at prices between £13.39 and £38.66).

The weighted average contractual life of the share options outstanding as at 1 March 2018 is between two and three years. 
The weighted average share price at the date of exercise for options exercised during the year was £38.03 (2017: £39.09).

The following table lists the inputs to the model used for the years ended 1 March 2018 and 2 March 2017:

Grant  
date

Number of  
shares  

granted

Fair  

value
%

Fair  

Exercise  

value
£ 

price
£

Price at  
grant  
date
£

Expected  

term
Years 

Expected  
dividend 
yield
%

Expected  
volatility
% 

LTIP awards

26.04.2017
26.04.2016

245,343
284,129

94.2
8,925,588
94.2 10,623,009

Deferred equity 
awards

26.04.2017
26.04.2016

SAYE – 3 years 01.12.2017
02.12.2016

SAYE – 5 years 01.12.2017
02.12.2016

92,404
92,415

455,624
558,278

63,450
111,163

94.2
94.2

22.6
20.3

24.9
22.9

3,361,661
3,455,210

3,658,560
3,864,568

561,340
868,061

–
–

–
–

29.42
29.46

29.42
29.46

38.62
39.69

38.62
39.69

35.53
34.10

35.53
34.10

3.00
3.00

3.00
3.00

3.25
3.25

5.25
5.25

2.0
2.0

2.0
2.0

2.0
2.0

2.0
2.0

n/a
n/a

n/a
n/a

25.0
25.0

25.0
25.0

Risk-free  

rate
%

n/a
n/a

n/a
n/a

0.58
0.23

0.80
0.59

Vesting  
conditions

Non-market1,2,3
Non-market1,2,3

Service3
Service3

Service3
Service3

Service3
Service3

1  Return on capital employed.
2  Earnings per share.
3  Employment service.

The fair value of share options granted is estimated as at the date of grant using a stochastic model, taking into account 
the terms and conditions upon which the options were granted.

Expected volatility reflects the assumption that historical volatility is indicative of future trends, which may not necessarily 
be the actual outcome.

The risk-free rate is the rate of interest obtainable from government securities over the expected life of the equity incentive.

The expected dividend yield is calculated on the basis of publicly available information at the time of the grant date which, 
in most cases, is the historic dividend yield.

No other features relating to the granting of options were incorporated into the measurement of fair value.

Employee share ownership trust (ESOT)
The Company funds an ESOT to enable it to acquire and hold shares for the LTIP. The ESOT held 0.8m shares at 1 March 2018 
(2017: 1.0m). All dividends on the shares in the ESOT are waived by the Trustee.

Whitbread Annual Report and Accounts 2017/18 

141

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

28 Share-based payment plans continued

Total charged/(credited) to the income statement for all schemes

Long Term Incentive Plan
Deferred equity
Employee sharesave scheme

Equity-settled

29 Retirement benefits

2017/18
£m

2016/17
£m

 (2.6)
 3.1 
 3.8 

 4.3 

 4.3

7.1
5.7
4.9

17.7

17.7

Defined contribution schemes
The Group operates a contracted-in defined contribution scheme under the Whitbread Group Pension Fund. Contributions 
by both employees and Group companies are held in externally invested, trustee-administered funds.

The Group contributes a specified percentage of earnings for members of the above defined contribution scheme, and 
thereafter has no further obligations in relation to the scheme. The total cost charged to income in relation to the defined 
contribution scheme in the year was £9.1m (2016/17: £8.6m).

At the year-end, 32,209 employees (2017: 30,344) were active members of the scheme, which also had 19,827 deferred 
members (2017: 11,772).

Defined benefit scheme
The defined benefit (final salary) section of the principal Group pension scheme, the Whitbread Group Pension Fund, was 
closed to new members on 31 December 2001 and to future accrual on 31 December 2009. The Whitbread Group Pension 
Fund is set up under UK trust law, registered with Her Majesty’s Revenue and Customs and regulated by the Pensions 
Regulator. The Whitbread Group Pension Fund is governed by a corporate trustee which operates the scheme in accordance 
with the requirements of UK pensions legislation.

At the year-end the scheme had no active members (2017: nil), 21,328 deferred pensioners (2017: 21,942) and 16,433 pensions 
in payment (2017: 16,581).

The liability recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the 
defined benefit obligation at the end of the reporting period less the fair value of plan assets. The IAS 19 pension cost 
relating to the defined benefit section of the Whitbread Group Pension Fund is assessed in accordance with actuarial advice 
from, and calculations provided by, Lane Clark & Peacock, using the projected unit credit method. The present value of the 
defined benefit obligation is determined by discounting the estimated future cash outflows using interest rates of high 
quality corporate bonds that have terms to maturity approximating to the terms of the related pension obligation. Actuarial 
gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to 
equity in other comprehensive income in the period in which they arise. As the scheme is closed to future accrual, there  
is no future service cost.

Under the governing documentation of the Whitbread Group Pension Fund, any future surplus in the Fund would be 
returnable to Whitbread PLC by a reduction in future contributions. As such, there are no adjustments required in respect  
of IFRIC 14 ‘IAS 19 – The Limit on a Defined Benefit Asset, Minimum Funding Requirements and their Interaction’.

The weighted average duration of the defined benefit plan obligation at the end of the reporting period is 18.0 years  
(2017: 18.0 years)

Whitbread Annual Report and Accounts 2017/18  142

Consolidated accountsConsolidated accounts 2017/18 
 
29 Retirement benefits continued

Funding
Expected contributions to be made in the next reporting period total £103.3m (2017: £92.6m). In 2017/18, contributions were 
£98.3m with £88.2m from the employer, £9.4m from Moorgate Scottish Limited Partnership (SLP) and £0.7m of benefits 
settled by the Group in relation to an unfunded scheme (2016/17: £88.1m, with £78.2m from the employer, £9.1m from Moorgate 
SLP and £0.8m of benefits settled by the Group in relation to an unfunded scheme). In addition, Whitbread paid £2.5m 
(2016/17: £2.2m) of investment manager expenses. 

A scheme specific actuarial valuation for the purpose of determining the level of cash contributions to be paid into the 
Whitbread Group Pension Fund was undertaken as at 31 March 2017 by Willis Towers Watson using the projected unit credit 
method. The valuation showed a deficit of assets relative to technical provisions of £450.0m (31 March 2014: deficit of £564.0m). 
A deficit recovery plan and some protection whilst the scheme remains in deficit have been agreed with the Trustee. The Group 
made payments of £85.0m in 2017/18 and will make the following payments to the Fund: £85.0m in 2018/19; £85.0m in 2019/20; 
£85.0m in 2020/21; £85.0m in 2021/22 and £57.0m in 2022/23. For the period of the deficit, the Group has agreed to give 
undertakings to the Trustee similar to some of the covenants provided in respect of its banking agreements, up to the value  
of any outstanding recovery plan payments or the remaining deficit, if lower. Until the next valuation, the Trustee has also been 
given a promise of accelerated payments at a rate aligned with increases in ordinary dividends. If ordinary dividends increase  
by more than 5% a year, contributions will be accelerated at a rate in line with dividend growth minus 5%.

In addition to the scheduled deficit contribution payments described above, the Pension Scheme will receive a share of the 
income, profits and a variable capital payment from its investment in Moorgate SLP, which was established by the Group in  
the year ended 4 March 2010 (the share in profits is accounted for by the Group as contributions when paid). The partnership 
interests in Moorgate SLP are held by the Group, the general partner and by the Pension Scheme.

Moorgate SLP holds an investment in a further partnership, Farringdon Scottish Partnership (SP), which was also established 
by the Group during 2009/10. Property assets with a market value of £221.0m have been transferred from other Group 
companies to Farringdon SP and leased back to Whitbread Group PLC and Premier Inn Hotels Limited. The Group retains 
control over these properties, including the flexibility to substitute alternative properties. However, the Trustee has first charge 
over the property portfolio and certain other assets with an aggregate value of £228.0m. The Group retains control over both 
partnerships and, as such, they are fully consolidated in these consolidated financial statements.

The Pension Scheme is a partner in Moorgate SLP and, as such, is entitled to an annual share of the profits of the partnership 
over the next eight years. At the end of this period, the partnership capital allocated to the Pension Scheme partner will, 
depending on the funding position of the Pension Scheme at that time, be transferred in cash to the Pension Scheme up to  
a value of £150.0m (2017: £150.0m).

Under IAS 19, the investment held by the Pension Scheme in Moorgate SLP, a consolidated entity, does not represent a plan 
asset for the purposes of the consolidated financial statements. Accordingly, the pension deficit position in these consolidated 
financial statements does not reflect the £190.2m (2017: £190.2m) investment in Moorgate SLP held by the Pension Scheme.

During the year ended 28 February 2013, the Group entered into a charge in favour of Whitbread Pension Trustees Limited over 
properties with a market value totalling £180.0m at that date. The charge was to secure the obligations of the Group to make 
payments to the Pension Fund as part of the recovery plan to reduce the deficit. This, together with the properties secured  
as a consequence of the arrangement surrounding the partnerships, secures properties totalling £408.0m in favour of the 
Pension Scheme.

Risks
Through its defined benefit scheme, the Group is exposed to a number of risks in relation to the IAS 19 deficit, the most 
significant of which are detailed below:

Risk

Description

Principal impact on assets  
and obligation reconciliations

Return on plan assets

Market volatility

Inflationary risk

Accounting 
assumptions

The defined benefit obligation is linked to AA-rated corporate bonds 
whilst scheme assets are invested in equities, gilts, bonds, property 
and cash. This exposes the Group to risks including those relating to 
interest rates, equity markets, property markets and foreign 
exchange. Changing market conditions, in conjunction with discount 
rate fluctuations, will lead to volatility in the Group’s net pension 
liability on the balance sheet, pension expense in the income 
statement and re-measurement of movements in other 
comprehensive income.

Due to the link between the scheme obligation and inflation, an 
increased rate of inflation will lead to higher scheme liabilities.

Actuarial movements in  
financial assumptions

The defined benefit obligation is calculated by projecting the  
future cash flows of the scheme for many years into the future. 
Consequently, the assumptions used can have a significant impact 
on the balance sheet position and income statement charge. In 
practice, future scheme experience may not be in line with the 
assumptions adopted. For example, an increase in the life 
expectancy of members would increase scheme liabilities.

Discount rate: interest income on 
scheme assets and cost on liabilities

Mortality: actuarial movements in 
demographic assumptions

Whitbread Annual Report and Accounts 2017/18  143

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

29 Retirement benefits continued

The principal assumptions used by the independent qualified actuaries in updating the most recent valuation carried out as 
at 31 March 2017 of the UK scheme to 1 March 2018 for IAS 19 purposes were:

Pre-April 2006 rate of increase in pensions in payment
Post-April 2006 rate of increase in pensions in payment
Pension increases in deferment
Discount rate
Inflation assumption

At  
1 March  
2018
%

3.00
2.10
3.00
2.60
3.10

At  
2 March  

2017
%

3.10
2.10
3.10
2.60
3.20

The mortality assumptions are based on standard mortality tables which allow for future mortality improvements.  
The assumptions are that a member currently aged 65 will live on average for a further 20.8 years (2017: 21.3 years) if they 
are male and for a further 23.3 years (2017: 24.5 years) if they are female. For a member who retires in 2038 at age 65, the 
assumptions are that they will live on average for a further 22.0 years (2017: 22.8 years) after retirement if they are male  
and for a further 24.5 years (2017: 26.0 years) after retirement if they are female.

The amounts recognised in the income statement in respect of the defined benefit scheme are as follows:

Net interest on net defined benefit liability
Administrative expenses

Total expense recognised in the income statement (gross of deferred tax)

Amounts recognised in operating profit for service costs or curtailment are £nil (2016/17: £nil).

The amounts taken to the consolidated statement of comprehensive income are as follows:

Actuarial (gains)/losses
Return on plan assets less/(greater) than discount rate

Re-measurement effects recognised in other comprehensive income

The amounts recognised in the balance sheet are as follows:

Present value of defined benefit obligation
Fair value of scheme assets

Liability recognised in the balance sheet

2017/18
£m

 10.0 
 3.2 

 13.2 

2016/17
£m

9.4
3.1

12.5

2017/18
£m

 (85.8)
 36.9 

 (48.9)

2016/17
£m

601.7
(386.9)

214.8

2018
£m

2017
£m

 (2,683.9)
 2,395.3 

(2,808.2)
2,383.1

 (288.6)

(425.1)

During the year, the accounting deficit decreased from £425.1m at 2 March 2017 to £288.6m at 1 March 2018.The principal 
reasons for this improvement were the change to mortality assumptions and company contributions.

Changes in the present value of the defined benefit obligation are as follows:

Opening defined benefit obligation
Interest cost
Re-measurement due to:

Changes in financial assumptions
Changes in demographic assumptions
Experience adjustments

Benefits paid
Benefits settled by the Group in relation to an unfunded pension scheme1

Closing defined benefit obligation

1  The total of these four items equals the cash paid by the Group as per the consolidated cash flow statement.

2018
£m

2017
£m

 2,808.2 
 71.6 

 2,220.4 
 80.4 

 (38.3)
 (99.3)
 51.8 
 (109.4)
 (0.7)

 612.9 
 – 
 (11.2)
 (93.5)
 (0.8)

 2,683.9 

 2,808.2 

Whitbread Annual Report and Accounts 2017/18  144

Consolidated accountsConsolidated accounts 2017/18 
 
29 Retirement benefits continued

Changes in the fair value of the scheme assets are as follows:

Opening fair value of scheme assets
Interest income on scheme assets
Return on plan assets (lower)/greater than discount rate2
Contributions from employer1
Additional contributions from Moorgate SLP1
Investment manager expenses paid by the employer1
Benefits paid
Administrative expenses

Closing fair value of scheme assets

The major categories of plan assets are as follows:

2018
£m

 2,383.1 
 61.6 
 (36.9)
 88.2 
 9.4 
 2.5 
 (109.4)
 (3.2)

2017
£m

1,932.3
71.0
386.9
78.2
9.1
2.2
(93.5)
(3.1)

 2,395.3 

2,383.1

Equities
Government bonds
Corporate bonds
Property
Other3

Quoted and  

pooled
£m

 727.8 
 966.1 
 232.4 
 160.1 
 102.3 

2018

Unquoted
£m

 89.3 
 – 
 17.8 
 93.8 
 5.7 

Total
£m

 817.1 
 966.1 
 250.2 
 253.9 
 108.0 

Quoted and  

pooled
£m

865.1
872.7
184.0
149.5
64.3

 2,188.7 

 206.6 

 2,395.3 

2,135.6

2017

Unquoted
£m

124.7
–
34.7
88.1
–

247.5

Total
£m

989.8
872.7
218.7
237.6
64.3

2,383.1

1  The total of these four items equals the cash paid by the Group as per the consolidated cash flow statement.
2 
3  Other primarily relates to assets held in respect of cash and net current assets.

Includes cost of managing fund assets.

The assumptions in relation to discount rate, mortality and inflation have a significant effect on the measurement of scheme 
liabilities. The following table shows the sensitivity of the valuation to changes in these assumptions:

Discount rate
0.25% increase to discount rate
0.25% decrease to discount rate
Inflation
0.25% increase to inflation rate
0.25% decrease to inflation rate
Life expectancy
Additional one-year increase to life expectancy

(Increase)/decrease  
in liability

2018
£m

2017
£m

 116.0 
 (124.0)

 (90.0)
 87.0 

125.0
(134.0)

(97.0)
94.0

 (91.0)

(95.0)

The above sensitivity analyses are based on a change in an assumption whilst holding all other assumptions constant. In 
practice, this is unlikely to occur and changes in some of the assumptions may be correlated. When calculating the sensitivity 
of the defined benefit obligation to significant actuarial assumptions, the same method (projected unit credit method) has 
been applied as when calculating the pension liability recognised within the balance sheet. The methods and types of 
assumptions did not change.

Whitbread Annual Report and Accounts 2017/18  145

Consolidated accounts 2017/18 
 
Notes to the consolidated financial statements continued
At 1 March 2018

30 Related party disclosure

The Group consists of a parent company, Whitbread PLC, incorporated in the UK and a number of subsidiaries and joint 
ventures held directly and indirectly by Whitbread PLC, which operate and are incorporated around the world. Note 10 to  
the Company’s separate financial statements lists details of the interests in subsidiaries and related undertakings.

The Group holds 6% as a general partnership interest in Moorgate Scottish Limited Partnership (SLP) with Whitbread 
Pension Trustees holding the balance as a limited partner. Moorgate SLP holds a 67.8% investment in a further partnership, 
Farringdon Scottish Partnership (SP), which was established by the Group to hold property assets. The remaining 32.2% 
interest in Farringdon SP is owned by the Group. The partnerships were set up in 2009/10 as part of a transaction with 
Whitbread Pension Trustees and the Group retains control over both partnerships and, as such, they are fully consolidated 
in these consolidated financial statements. Further details can be found in Note 29.

Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other subsidiaries are held directly 
and indirectly by Whitbread Group PLC.

Related party transactions

Sales to a related party
Amounts owed by related party
Amounts owed to related party

Joint ventures
For details of the Group’s investments in joint ventures see Note 15.

Compensation of key management personnel (including directors):

Short-term employee benefits 
Post employment benefits 
Share-based payments 

2017/18  

2016/17  

Joint ventures
£m

Joint ventures
£m

5.1
1.9
–

5.2
1.7
–

2017/18
£m

7.3
–
0.6

7.9

2016/17
£m

6.4
–
4.0

10.4

Terms and conditions of transactions with related parties
Sales to, and purchases from, related parties are made at normal market prices. Outstanding balances at year-end are 
unsecured and settlement occurs in cash. There have been no guarantees provided, or received, for any related party 
receivables. No provision for doubtful debts relating to amounts owed by related parties has been made (2017: £nil). 
An assessment is undertaken, each financial year, through examining the financial position of the related parties and 
the market in which the related parties operate.

Transactions with other related parties
Details of transactions with directors are detailed in the remuneration report on pages 72 to 87.

Whitbread Annual Report and Accounts 2017/18  146

Consolidated accountsConsolidated accounts 2017/18 
 
Company accounts 2017/18

148  Company balance sheet
149  Company statement of changes in equity
150  Notes to the Company financial statements

Whitbread Annual Report and Accounts 2017/18 

147

Company accounts 2017/18 
 
Company balance sheet
At 1 March 2018

Fixed assets
Investment in subsidiaries

Total non-current assets

Current assets
Debtors: amounts falling due within one year

Current liabilities
Creditors: amounts falling due within one year

Net current liabilities

Net assets

Capital and reserves
Share capital
Share premium
Capital redemption reserve
Retained earnings1
Treasury reserve

Shareholders’ funds

Notes

1 March  
2018
£m

2 March  

2017
£m

4

5

6

7
8
8
8
8

 2,378.4 

 2,378.4 

2,374.1

2,374.1

 4.2

2.7

 (16.9)

 (12.7)

(425.5)

(422.8)

 2,365.7

1,951.3 

 150.4 
 73.2 
 12.3 
 2,319.2 
 (189.4)

 2,365.7

150.2
68.0
12.3
1,912.2
(191.4)

1,951.3

1  The income statement of the parent company is omitted from the company’s accounts by virtue of the exemption granted by Section 408 of the Companies Act 

2006. The profit generated in the year for ordinary shareholders, and included in the financial statements of the parent company, amounted to £582.3m  
(2016/17: loss of £10.7m).

Alison Brittain 
Chief Executive 
24 April 2018

Nicholas Cadbury
Finance Director

Whitbread Annual Report and Accounts 2017/18  148

Company accountsCompany accounts 2017/18 
 
Company statement of changes in equity
Year ended 1 March 2018

At 3 March 2016

Loss for the year

Total comprehensive loss

Ordinary shares issued
Accrued share-based payments
Loss on ESOT shares issued
Equity dividends

At 2 March 2017

Profit for the year

Total comprehensive income

Ordinary shares issued
Accrued share-based payments
Loss on ESOT shares issued
Equity dividends

Share  
capital  

(Note 7)
£m

150.0

–

–

0.2
–
–
–

Share  
 premium  
(Note 8)
£m

Capital  
redemption  
reserve  
(Note 8)
£m

Retained  
earnings  
(Note 8)
£m

Treasury  
reserve  
(Note 8)
£m

Total
£m

62.6

12.3

2,078.7

(197.8)

2,105.8

–

–

5.4
–
–
–

–

–

–
–
–
–

(10.7)

(10.7)

–
17.7
(6.4)
(167.1)

–

–

–
–
6.4
–

(10.7)

(10.7)

5.6
17.7
–
(167.1)

150.2

68.0

12.3

1,912.2

(191.4)

1,951.3

–

 – 

 0.2 
 – 
 – 
 – 

–

 – 

 5.2 
 – 
 – 
 – 

–

 – 

 – 
 – 
 – 
 – 

582.3

 582.3 

 – 
 4.3 
 (2.0)
 (177.6)

–

 – 

 – 
 – 
 2.0 
 – 

582.3

 582.3 

 5.4 
 4.3 
 – 
 (177.6)

At 1 March 2018

 150.4 

 73.2 

 12.3 

 2,319.2 

 (189.4)

 2,365.7 

Whitbread Annual Report and Accounts 2017/18  149

Company accounts 2017/18 
 
Notes to the Company financial statements
At 1 March 2018

1 Basis of accounting

The financial statements of Whitbread PLC for the year ended 1 March 2018 were authorised for issue by the Board of 
Directors on 24 April 2018. The financial year represents the 52 weeks to 1 March 2018 (prior financial year: 52 weeks  
to 2 March 2017).

The financial statements are prepared under the historical cost convention and in accordance with applicable UK Accounting 
Standards. The Company meets the definition of a qualifying entity under FRS 100 ‘Application of Financial Reporting 
Requirements’ as issued by the Financial Reporting Council (FRC). Accordingly, the financial statements are prepared in 
accordance with FRS 101 ‘Reduced Disclosure Framework’.

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard in 
relation to share-based payments, non-current assets held for sale, financial instruments, capital management, presentation 
of comparative information in respect of certain assets, presentation of a cash flow statement, standards not yet effective, 
impairment of assets and related party transactions.

Where required, equivalent disclosures are given in the consolidated financial statements of the Group.

2 Summary of significant accounting policies

Investments
Investments held as fixed assets are stated at cost less provision for any impairment. The carrying value of investments  
are reviewed for impairment when events or changes in circumstances indicate that the carrying amount may not  
be recoverable.

3 Dividends paid and proposed

Final dividend, proposed and paid, relating to the prior year 
Interim dividend, proposed and paid, for the current year 

Total equity dividends paid in the year

Dividends on other shares:

B share dividend
C share dividend

Total dividends paid 

Proposed for approval at Annual General Meeting:

Final equity dividend for the current year

2017/18

2016/17

pence  

per share

65.90
 31.40 

 0.50 
 0.60 

pence  

per share

 61.85 
29.90

0.80
0.80

£m

120.3
 57.3 

177.6

–
–

–

177.6

£m

 112.6 
54.5

167.1

–
–

–

 167.1 

69.75

127.4

 65.90 

 120.1 

A final dividend of 69.75 per share (2017: 65.90p) amounting to a dividend of £127.4m (2017: £120.1m) was recommended by 
the directors at their meeting on 24 April 2018. A dividend reinvestment plan (DRIP) alternative will be offered. The proposed 
final dividend is subject to approval by shareholders at the Annual General Meeting and has not been included as a liability  
in these financial statements.

Whitbread Annual Report and Accounts 2017/18  150

Company accountsCompany accounts 2017/18 
 
 
4 Investment in subsidiary undertakings

Investments at cost

At 2 March 2017
Contributions to subsidiaries in respect of share-based payments

At 1 March 2018

Significant trading subsidiary undertakings

Principal activity

Whitbread Group PLC

Hotels & Restaurants

Premier Inn Hotels Limited

Hotels

Costa Limited

Operators of coffee shops and roasters 
and wholesalers of coffee beans

Costa Coffee (Shanghai) Co. Ltd

Operators of coffee shops

Coffeeheaven International Limited

Operators of coffee shops  
in Eastern Europe

2018 
£m

2017 
£m

 2,374.1 
 4.3 

 2,356.4 
 17.7 

 2,378.4 

 2,374.1 

Country of  

incorporation

Country of 
principal 
operations

% of  
equity and 
votes held

England

England

England

England

England

England

China

China

England

Poland

100.0

100.0

100.0

100.0

100.0

Costa Express Limited

Operators of customer-facing espresso-
based self-serve coffee bars

England

England

100.0

Whitbread Group PLC, in which the Company has an investment, holds 6% as a general partnership interest in Moorgate 
Scottish Limited Partnership (SLP) with Whitbread Pension Trustees holding the balance as a limited partner. Moorgate SLP 
holds a 67.8% investment in a further partnership, Farringdon Scottish Partnership (SP), which was established by the Group 
to hold property assets. The remaining 32.2% interest in Farringdon SP is owned by Whitbread Group PLC. The partnerships 
were set up in 2009/10 as part of a transaction with Whitbread Pension Trustees. Further details can be found in Note 29 of 
the Whitbread PLC consolidated financial statements.

Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other subsidiaries are held directly  
or indirectly by Whitbread Group PLC or its subsidiaries. A full list of subsidiaries and related undertakings is provided in 
Note 10.

5 Debtors

Amounts falling due within one year

Corporation tax receivable

6 Creditors

Amounts falling due within one year

Amounts owed to subsidiary undertakings
Unclaimed dividends

2018  
£m 

 4.2 

 4.2 

2018  
£m 

 11.2 
 5.7 

 16.9 

2017  
£m 

2.7

2.7

2017  
£m 

420.0
5.5

425.5

Whitbread Annual Report and Accounts 2017/18 

151

Company accounts 2017/18 
 
Notes to the Company financial statements continued
At 1 March 2018

7 Share capital

Ordinary share capital

Allotted, called up and fully paid ordinary shares of 76.80p each (2017: 76.80p each) 

At 3 March 2016
Issued 

At 2 March 2017
Issued 

At 1 March 2018

million 

 195.2 
 0.2 

 195.4 
 0.2 

 195.6 

£m

 150.0 
 0.2 

 150.2 
 0.2 

 150.4 

At the 2017 Annual General Meeting, the Company was authorised to purchase up to 18.3m of its own shares on the  
open market.  

During the year, no ordinary shares were acquired (2017: nil). No shares were cancelled in the year (2017: nil). During the year, 
options over 0.2m ordinary shares, fully paid, were exercised by employees under the terms of various share option schemes 
(2017: 0.2m).

Preference share capital

Allotted, called up and fully paid shares of 1p each (2017: 1p each)

At 3 March 2016, 2 March 2017 and 1 March 2018

B Shares

C Shares

million

2.0

£m

–

million

1.9

£m

–

At 1 March 2018 there were outstanding options for employees to purchase up to 1.3m (2017: 1.3m) ordinary shares of  
76.80 pence each between 2017 and 2022 at prices between £19.14 and £38.66 per share (2017: between 2016 and  
2021 at prices between £13.39 and £38.66 per share).

8 Reserves

Share premium
The share premium reserve is the premium paid on the Company’s 76.80p ordinary shares.

Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Company’s B and C preference shares and also includes 
the nominal value of cancelled ordinary shares.

Retained earnings
Included in retained earnings are distributable reserves of £2,196.7m (2017: £1,794.1m).

Treasury reserve
This reserve relates to shares held by an independently managed employee share ownership trust (ESOT) and treasury 
shares held by Whitbread PLC. The shares held by the ESOT were purchased in order to satisfy outstanding employee share 
options and potential awards under the Long Term Incentive Plan (LTIP) and other incentive schemes.

The movement in treasury shares during the year is set out in the table below: 

Treasury shares held  
by Whitbread PLC

ESOT shares held

At 2 March 2017

Exercised in the year

At 1 March 2018

£m

million

million

 12.1 

– 

 177.2 

– 

 12.1 

 177.2 

 1.0 

 (0.2)

 0.8 

£m

 14.2 

 (2.0)

 12.2 

Whitbread Annual Report and Accounts 2017/18 

152

Company accountsCompany accounts 2017/18 
 
9 Contingent liabilities

Whitbread PLC is a member of the Whitbread Group PLC VAT group. All members are jointly and severally liable for the 
liability. At the balance sheet date the Group liability stood at £24.2m (2017: £24.5m).

10 Related parties

The Company has taken advantage of the exemption under paragraph 8(k) of Financial Reporting Standard 101 not to 
disclose transactions with other Group companies.

Details of related undertakings are shown below:

Active related undertakings

Name of related undertaking

Country of incorporation

Class of shares held

Brickwoods Limited

Coffeeheaven Holdings Limited

Coffeeheaven International Limited

Costa Beijing Limited

Costa Catering Management  
(Shanghai) Co., Ltd

Costa China Holdings Limited

Costa Coffee India Private Limited

Costa Coffee Polska S.A.

Costa Coffee (Shanghai) Co. Ltd (formerly 
Yueda Costa (Shanghai) Food & Beverage 
Management Company Limited) 

Costa Express Canada Limited

Costa Express GmbH

Costa Express Holdings Limited

Costa Express Limited

Costa Express Malaysia Sdn Bhd. 

Costa France S.A.S

Costa International Limited

Costa Limited

Costa M.E.N.A Trading DMCC

Costa Singapore Private Limited

Duttons Brewery Limited

Elm Hotel Holdings Limited

Farringdon Scottish Partnership

England1

England1

England1

England1

China2

England1

India3

Poland4

China 23

Canada5

Germany28

England6

England6

Malaysia7

France8

England1

England1

United Arab  
Emirates9

Singapore10

England1

England1

Scotland11

Ordinary £0.25

Ordinary £0.01

Ordinary £0.01

Ordinary £1.00

Ordinary HKD 1.00

Ordinary £1.00 

Ordinary INR 10.00

Ordinary PLN 10.00

Ordinary CNY 1.00

Ordinary CAD 1.00

Ordinary EUR 25,000

Deferred Ordinary £0.01

Ordinary – A £0.01

Ordinary – B £0.01

Ordinary £0.10

Ordinary RMG 1.00 

Ordinary EUR 1.00

Ordinary £1.00 

Ordinary £1.00

Deferred USD 0.01

Ordinary AED 1,000

Ordinary SGD 1.00

Ordinary £1.00

Ordinary £0.10

n/a

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

–

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0

 100.0

 100.0 

 100.0 

 100.0 

 2.9 

 72.1 

 25.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 n/a 

 n/a 

 n/a 

Whitbread Annual Report and Accounts 2017/18 

153

Company accounts 2017/18 
 
Notes to the Company financial statements continued
At 1 March 2018

10 Related parties continued

Active related undertakings continued

Name of related undertaking

Country of incorporation

Class of shares held

Hualian Costa (Beijing) Food & Beverage 
Management Company Limited

Life Coffee Cafes Limited

Milton (SC) 2 Limited

Milton (SC) Limited

Milton 1 Limited

China12

England1

Scotland11

Scotland11

England1

Ordinary USD 1.00

Ordinary £1.00

Ordinary 1.00

Ordinary £1.00

Ordinary £1.00

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

 – 

 – 

 – 

 – 

 – 

 50.0 

 50.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

Moorgate Scottish Limited Partnership

Scotland11

n/a

 n/a 

 n/a 

 n/a 

PI Hotels & Restaurants Ireland Limited

Ireland13

Ordinary EUR 1.00

Premier Inn (Jersey) Limited

Premier Inn (UK) Limited

Premier Inn Glasgow Limited

Jersey14

England1

England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Premier Inn GmbH

Germany15

Ordinary EUR 25,000

Premier Inn Hamburg Nordkanalstrasse 
GmbH 

Premier Inn München Frankfurter Ring 
GmbH

Germany15

Ordinary EUR 25,000

Germany15

Ordinary EUR 25,000

Premier Inn Dortmund Königswall GmbH Germany15

Ordinary EUR 25,000

Premier Inn Berlin Tiergarten GmbH

Germany15

Ordinary EUR 25,000

Premier Inn Hotels Limited

Premier Inn Hotels LLC

England1

United Arab  
Emirates16

Ordinary £1.00

Ordinary AED 1,000

Premier Inn Hotels Qatar LLC

Qatar17

Ordinary QAR 100.00

Premier Inn International  
Development Limited

Premier Inn Investments GmbH 

Premier Inn Kier Limited

England1

Germany26

England18

Ordinary £1.00

Ordinary EUR 25,000

A Ordinary £1.00

B Ordinary £1.00

Premier Inn Manchester Airport Limited

England1

Ordinary £1.00

Premier Inn Manchester Trafford Limited

England1

A Ordinary £1.00 

Premier Inn Ochre Limited

Premier Inn Westminster Limited

Premier Travel Inn India Limited

PT. Whitbread Indonesia

PTI Middle East Limited

SIA Coffee Nation

Silk Street Hotels Limited

St Andrews Homes Limited

Swift Hotels Limited

England1

England1

England1

Indonesia19

United Arab 
Emirates20

Latvia21

England1

England1

England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary USD 1.00

Ordinary AED 1,000

Ordinary LVL 1.00

Deferred £1.00

Ordinary USD 0.01

Ordinary £1.00

Preference £5.00 

Ordinary £1.00

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 49.0 

 49.0 

 49.0 

 49.0 

 100.0 

 100.0 

 100.0 

 100.0 

 – 

 – 

100.0 

 50.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 99.9 

 0.1 

 100.0 

 100.0 

 100.0 

 100.0 

 0.1 

 99.9 

Whitbread Annual Report and Accounts 2017/18  154

Company accountsCompany accounts 2017/18 
 
10 Related parties continued

Active related undertakings continued

Name of related undertaking

Country of incorporation

Class of shares held

T. F. Ashe & Nephew Limited

England1

Deferred £1.00

Ordinary £0.01

% of class of 
shares held 
by the parent 
company

 – 

 – 

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of nominal 
value (where 
applicable)

 100.0 

 100.0 

 100.0 

 – 

 n/a 

The Costa Foundation

England1

n/a

 n/a 

 n/a 

Whitbread Asia Pacific Private Limited

Singapore10

Ordinary SGD 1.00

Whitbread (Condor) Holdings Ltd

Whitbread East Pennines Limited

Whitbread Group PLC

England1

England1

England1

Ordinary £0.0001

Ordinary £1.00

Ordinary £0.25

A Ordinary £0.25

Whitbread Holdings Germany GmbH

Germany15

Ordinary EUR 25,000

Whitbread Hotel Company Limited

Whitbread Properties Limited

England1

England1

Whitbread West Pennines Limited

England1

WHRI Development DMCC

United Arab 
Emirates22

Ordinary £0.10

5% Non-Cumulative 
Preference £0.50

7% Non-Cumulative 
Preference £0.25

Ordinary £0.175

Ordinary £1.00

Ordinary AED 1,000

WHRI Holding Company Limited

England1

Ordinary £1.00

 – 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 – 

 – 

 91.7 

 8.3 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 99.0 

 99.0 

 100.0 

 24.9 

 100.0 

 100.0 

 16.4 

 58.7 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

Whitbread Annual Report and Accounts 2017/18 

155

Company accounts 2017/18 
 
Notes to the Company financial statements continued
At 1 March 2018

10 Related parties continued

Dormant related undertakings

Name of related undertaking

Country of incorporation

Class of shares held

Advisebegin Limited

England1

Alastair Campbell & Company Limited

Scotland24

Archibald Campbell Hope & King Limited Scotland11

Autumn Days Limited

Belgrave Hotel Limited

Belstead Brook Manor Hotel Limited

Brewers Fayre Limited

Britannia Inns Limited

Broughton Park Hotel Limited

C.H.I Hungary kft

Carpenters of Widnes Limited

England1

England1

England1

England1

England1

England1

Hungary25

England1

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary HUF 1.00

Ordinary £0.01

Deferred Ordinary £1.00

Cherwell Inns Limited

England1

A Ordinary Non-Voting £1.00

Chiswell Overseas Limited

Chiswell Properties Limited

Churchgate Manor Hotel Limited

Coffee Nation Employee Benefit  
Trustee Limited

Coffee Nation UK Limited

Costa Card ELMI Limited

England1

England1

England1

England6

England6

England1

Ordinary £1.00

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00 

Costa Denmark ApS

Denmark27

Ordinary DKK 1,000

Costa Hong Kong Limited

Hong Kong29

Ordinary HKD 1.00

Country Club Hotels Limited

Cromwell Hotel (Stevenage)

Cymric Hotel Company Limited

Danesk Limited

David Williams (Builth) Limited

Dealend Limited

Delamont Freres Limited

Delauney Freres Limited

Dome Restaurants Limited

Dragon Inns and Restaurants Limited

Dukes Head 1988 Limited 

E. Lacon & Co., Limited

E.B. Holdings Limited

Evan Evans Bevan Limited

England1

England1

England1

Scotland11

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

B Ordinary £1.00 

W Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 66.7 

 33.3 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

100.0 

100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

100.0 

 100.0 

 100.0 

 100.0 

 50.0 

 50.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

Whitbread Annual Report and Accounts 2017/18  156

Company accountsCompany accounts 2017/18 
 
10 Related parties continued

Dormant related undertakings continued

Name of related undertaking

Country of incorporation

Class of shares held

Finite Hotel Systems Limited

England1

A Ordinary £1.00 

B Ordinary £1.00 

Fleet Wines & Spirits Limited

England1

Ordinary £1.00

Forest of Arden Golf and Country  
Club Limited

Gable Care Limited

Goodhews (Castle)

England1

England1

England1

Goodhews (Holdings) Limited

England1

Goodhews (Inns)

Goodhews (Restaurants)

Goodhews B. & S. Limited

Goodhews Enterprises

Goodhews Limited

Gough Brothers Limited

Grosvenor Leisure Limited

Hammock Limited

Hart & Co., (Boats) Limited

England1

England1

England1

England1

England1

England1

England1

England1

England1

Harveys Leisure Promotions Limited

England1

Hunter & Oliver Limited

J. Burton (Warwick) Limited

J.J. Norman and Ellery Limited

James Bell and Company Limited

Jestbread Limited

Kingsmill Hotel Company Limited

Lambtons Ale Limited

Latewise Limited

Lawnpark Limited

Leisure and Retail Resources Limited

England1

England1

England1

England1

England1

Scotland24

England1

England1

England1

England1

Ordinary £1.00

Ordinary £1.00

A Ordinary £1.00 

Ordinary £1.00

A Ordinary £1.00

B Ordinary £1.00 

C Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Deferred Ordinary £0.20 

Ordinary £0.20

Ordinary £1.00

Ordinary £1.00

1% Non-Cumulative 
Preference £1.00

Ordinary £1.00

1% Non-Cumulative 
Preference £0.01

A Ordinary £1.00

B Ordinary £1.00 

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Deferred Ordinary £0.25 

Ordinary £0.01

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 50.0 

 50.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 51.0 

 49.0 

 42.2 

 42.2 

 15.6 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 97.6 

 2.4 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 99.0 

 1.0 

 – 

 70.0 

 30.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 96.2 

 3.8 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 53.4 

 53.4 

 100.0 

 100.0 

 99.6 

 99.6 

Whitbread Annual Report and Accounts 2017/18 

157

Company accounts 2017/18 
 
Notes to the Company financial statements continued
At 1 March 2018

10 Related parties continued

Dormant related undertakings continued

Name of related undertaking

Country of incorporation

Class of shares held

Lloyds Avenue Catering Limited

England1

3% Non-Cumulative 
Preference £1.00

London International Hotel Limited

Lorimer & Clark, Limited

Mackeson & Company Limited

Mackies Wine Company Limited

Maredrove Limited

Marine Hotel Porthcawl Limited

Marlow Catering Limited

Meon Valley Golf and Country  
Club Limited

Milton 2 Limited

Morans of Bristol Limited

Morris’s Wine Stores Limited

England1

Scotland24

England1

England1

England1

England1

England1

England1

England1

England1

England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00 

5.6% Non-Cumulative 
Preference £1.00

New Clapton Stadium Company Limited

England1

Ordinary £0.05

Norseman Lager Limited

P I Hotels Limited 

P I Hotels York Limited

England1

England1

England1

Pacific Caledonian Properties Limited

Scotland11

Percheron Properties Limited

Peter Dominic Limited

Piquant Caterers Limited

Pizzaland Limited

Premier Inn Belfast Limited

Premier Inn Bournemouth Limited

Premier Inn Castleford Limited

Premier Inn Chippenham Limited

Premier Inn Doncaster Limited

Premier Inn Gateshead Limited

Premier Inn Hull Limited

Premier Inn Limited

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

Premier Inn Manchester Holdings Limited England1

Premier Inn Manchester Limited

Premier Inn Northampton Limited

Premier Inn Portsmouth Limited

Premier Inn Sheffield Limited

England1

England1

England1

England1

Premier Inn Trentham Gardens Limited

England1

Premier Inn Troon Limited

England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

A Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £0.10

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 50.0 

 50.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 5.4 

 100.0 

 94.6 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

Whitbread Annual Report and Accounts 2017/18  158

Company accountsCompany accounts 2017/18 
 
10 Related parties continued

Dormant related undertakings continued

Name of related undertaking

Country of incorporation

Class of shares held

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

Premier Restaurant Holdings Limited

Priory Leisure Limited

PSU2 kft

R. C. Gough & Co. Limited

Raybain (Northern) Limited

Raybain (Wine Bars) Limited

Respotel Limited

Rhymney Breweries Limited

S & S Property Limited

S. H. Ward & Company Limited

Salford Automatics Limited

Scorechance 1 Limited

Scorechance 12 Limited

Scorechance 17 Limited

Scorechance 25 Limited

Scorechance 8 Limited

Sheffield Automatics Limited

Shewell Limited

Silk Street Hotel Liverpool Limited

Small & Co. (Engineering) Limited

Small & Co. Limited

Spring Soft Drinks Limited

Sprowston Manor Hotel Limited

Square October 1 Limited

Square October 2 Limited

Square October 3 Limited

St Andrews Homes (1995) Limited

St Martins Care Homes  
Investments Limited

Stoneshell Limited

Stripe Travel Inn Limited

Strong and Co. of Romsey Limited

Summerfields Care Limited

Sun Taverns Limited

Sweetings (Chop House) Limited

Swift (Lurchrise) Limited

Swift Hotels (1995) Limited

Swift Hotels (Management) Limited

Ireland13

England1

Hungary25

Ordinary EUR 1.27

Ordinary £1.00

Ordinary HUF 1.00

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £0.25

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

7% Cumulative  
Preference £1.00 

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 99.0 

 99.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 0.7 

 99.3 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

Whitbread Annual Report and Accounts 2017/18  159

Company accounts 2017/18 
 
Notes to the Company financial statements continued
At 1 March 2018

10 Related parties continued

Dormant related undertakings continued

Name of related undertaking

Country of incorporation

Class of shares held

Swift Inns and Restaurants Limited

England1

Ordinary £1.00

Swift Profit Sharing Scheme  
Trustees Limited

Swift Quest Limited

Swingbridge Hotel Limited

Tewkesbury Park Golf and  
Country Club Ltd

The Barcave Group Limited

The Dominic Group Limited

The Four Seasons Hotel  
Investments Limited

England1

England1

England1

England1

England1

England1

England1

The Four Seasons Hotel  
Investments Management Limited

The Four Seasons Hotel Limited

The Oyster Spa Company Limited

The Portsmouth and Brighton United 
Breweries, Limited

Thomas Wethered & Sons Limited

England1

England1

England1

England1

England1

Threlfalls (Liverpool & Birkenhead) Limited England1

Threlfalls (Salford) Limited

Trentrise Limited

Uncle Sam’s Limited

Virlat Limited

W. M. Darley, Limited

England1

England1

England1

England1

England1

W. R. Wines Limited

England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

7% Cumulative  
Preference £1.00 

Ordinary £1.00

Ordinary £1.00

8% Cumulative Preference 
A £1.00

8% Cumulative Preference 
B £1.00

Ordinary £1.00

Preferred Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £0.25

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Preference £1.00

Preferred Ordinary £0.01

Deferred £1.00

Ordinary £0.01

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 99.0 

 90.9 

 9.1 

 99.0 

 100.0 

 33.0 

 100.0 

 100.0 

 100.0 

 28.1 

 30.2 

 8.8 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 49.8 

 49.8 

 0.4 

 99.0 

 1.0 

 n/a 

Wentworth Guarantee Company Limited England1

n/a

 n/a 

 n/a 

West Country Breweries Limited

Wheeler Gate Limited

Whitbread (G.C.) Limited

Whitbread Company Two Limited

Whitbread Developments Limited

Whitbread Devon Limited

Whitbread Directors 1 Limited

England1

England1

England1

England1

England1

England1

England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £0.05

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

Whitbread Annual Report and Accounts 2017/18  160

Company accountsCompany accounts 2017/18 
 
10 Related parties continued

Dormant related undertakings continued

Name of related undertaking

Country of incorporation

Class of shares held

Whitbread Directors 2 Limited

Whitbread Dunstable Limited

Whitbread Enterprise Centre Limited

Whitbread Finance PLC

Whitbread Fremlins Limited

England1

England1

England1

England1

England1

Whitbread Golf and Country Club Limited England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

5% Non-Cumulative 
Preference £1.00 

A Ordinary £1.00

Whitbread Golf Club Limited

England1

Ordinary £1.00

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 45.0 

 55.0 

 100.0 

 100.0 

Whitbread Guarantee Company  
Two Limited

England1

n/a

 n/a 

 n/a 

 n/a 

Whitbread Healthcare Trustees Limited

England1

Whitbread Hotel (Bournemouth) Limited England1

Whitbread Hotels (Management) Limited England1

Whitbread International Limited

England1

Whitbread International Trading Limited

England1

Whitbread Investment Company Limited England1

Whitbread Investment Company 
Securities Limited

Whitbread London Limited

Whitbread Nominees Limited

Whitbread Pension Trustee  
Directors Company Limited

Whitbread Pension Trustees

Whitbread Pub and Bars Limited

Whitbread Pub Partnership Limited

Whitbread Pub Restaurants  
Business Limited

Whitbread Quest Trustee Limited

England1

England1

England1

England1

England1

England1

England1

England1

England1

Whitbread Restaurants (Australia) Limited England1

Whitbread Restaurants Limited

Whitbread Scotland Limited

Whitbread Secretaries Limited

Whitbread Share Ownership  
Trustees Limited

Whitbread Spa Company Limited

England1

Scotland11

England1

England1

England1

Whitbread Sunderland (1995) Limited

England1

Ordinary £1.00

Ordinary £0.05

Deferred £1.00 

USD 0.01

Ordinary £1.00

Ordinary £1.00

Ordinary £0.25

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

n/a

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £0.56

Ordinary £1.00

Ordinary £1.00

Ordinary £0.05

4% Preference £0.05

n/a

Ordinary £1.00

Ordinary £1.00

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

100.0 

100.0 

 100.0 

 100.0 

 n/a 

 n/a 

 n/a 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 50.0 

 50.0 

 n/a 

 n/a 

 n/a 

 – 

 – 

 100.0 

 100.0 

 100.0 

 100.0 

Whitbread Annual Report and Accounts 2017/18 

161

Company accounts 2017/18 
 
Notes to the Company financial statements continued
At 1 March 2018

10 Related parties continued

Dormant related undertakings continued

Name of related undertaking

Country of incorporation

Class of shares held

Whitbread Sunderland 2 Limited

England1

Ordinary £1.00 

Whitbread Sunderland Limited

England1

Ordinary £5.00

5.6% Non-Cumulative 
Preference £1.00

Whitbread Trafalgar Properties Limited

England1

Whitbread UK Limited

Whitbread Wales Limited

Whitbread Wessex Limited

White Cross Films Limited

Wiggin Tree Limited

Willhouse Limited

England1

England1

England1

England1

England1

England1

Preference £5.00 

A Ordinary £1.00

B Ordinary £1.00 

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Deferred £1.00

Q Ordinary £1.00

W Ordinary £1.00

William Overy Crane Hire Limited

England1

Ordinary £1.00

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 100.0 

 57.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 43.0 

 50.0 

 50.0 

 50.0 

 50.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 100.0 

 50.0 

 25.0 

 25.0 

 100.0 

 100.0

Whitbread Annual Report and Accounts 2017/18  162

Company accountsCompany accounts 2017/18 
 
10 Related parties continued

The registered office of the above companies is as follows:

1  Whitbread Court, Houghton Hall Business Park, Porz Avenue Dunstable, Bedfordshire, LU5 5XE
2  Room 3002, ICP, No 1318 North Sichuan Road, Hongkou District, Shanghai, 200080, China
3  Unit No. 216, Second Floor at Square One, C-2 District Centre, Saket, New Delhi,110017, India
4  Chłodna 52, 00-872, Warsaw, Poland
5  C/o Accu-Search Inc, 215, 10205-101 Street, Edmonton AB T5J 2Y9, Canada
6  Knaves Beach, Loudwater, High Wycombe, Buckinghamshire, HP10 9QR
7  TMF Administrative Services Malaysia Sdn. Bhd., 10th Floor, Menara Hap Seng, No.1 & 3 Jalan P. Ramlee 50250 Kuala Lumpur, Malaysia
8  52 rue de la Victorie 75009, Paris, France
9  Unit No. Almas-33-A, Almas Tower, Plot No. LT-2, Jumeirah Lakes Towers, Dubai, United Arab Emirates
10  38 Beach Road, #29-11 South Beach Tower, Singapore 189767, Singapore
11  4th Floor, Saltire Court, 20 Castle Terrance, Edinburgh, EH1 2EN, Scotland
12  Room 520 and 524, 5th Floor, East Tower, Sichuan Building, 1 Fu Wai Avenue, Xicheng District, Beijing, China
13  TMF Group (Ireland) Ltd, 3rd Floor Kilmore House, Park Lane, Spencer Dock, Dublin 1, Ireland
14  TMF Channel Islands Ltd, 28-30 The Parade, St Helier, Jersey JE1 1EQ
15  Messeturm, Friedrich-Ebert-Anlage 49, 60308, Frankfurt, Germany
16  Ground Floor, Premier Inn Dubai Investment Park, PO Box 35118, Dubai, United Arab Emirates
17  3rd Floor, Tornado Towers, PO Box 34040, Doha, Qatar
18  Tempsford Hall, Sandy, Bedfordshire SG19 2BD
19  Gandaria 8 Office Tower, 19th Floor Unit A1, Jalan Sultan Iskandarmuda, Kebayoran Lama, 12240, Indonesia
20  TMF Services B.V., Nassima Tower, Office 1401, Sheikh Zayed Road, PO Box 213975, Dubai, United Arab Emirates
21  Ieriķu iela 3, Riga, LV-1084, Latvia
22  Almas 6C, Almas Tower, Jumeirah Lake Towers, Dubai, United Arab Emirates
23  Science and Technology Center Building, Room B1, Block F, No 666 East Beijing Road, Shanghai, 200080, China
24  The Royal Scot Hotel, 111 Glasgow Road, Edinburgh, EH12 8NF, Scotland
25  Ugocsa utca 4. B. ep., 1226-Budapest, Hungary
26  Eschenheimer Anlage 1, 60316 Frankfurt am main, Germany
27  c/o TMF Denmark A/S, Bredgade 6, 1, 1260 Copenhagen, Copenhagen, Denmark
28  Ecos office centre eschborn, HS Buro und Service GmbH, Mergenthaleralle 10-12, 65760 Eschborn, Germany
29  36/F., Tower Two, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong

Whitbread Annual Report and Accounts 2017/18  163

Company accounts 2017/18 
 
Shareholder services

Useful contacts
Registrars
Link Asset Services
Whitbread Share Register
The Register
34 Beckenham Road
Kent 
BR3 4TU

The website address is  
www.linkassetservices.com

For enquiries regarding your 
shareholding please telephone  
+44 (0)344 855 2327.  
Alternatively you can email:  
whitbread@linkgroup.co.uk

Registered office
Whitbread PLC
Whitbread Court
Houghton Hall Business Park
Porz Avenue
Dunstable
Bedfordshire
LU5 5XE

General Counsel and  
Company Secretary
Chris Vaughan

Managing your shareholding
You can manage your shareholding by 
visiting www.whitbread-shares.com. 
This is a secure online site where  
you can:

•  sign up to receive shareholder 

information by email;

•  buy and sell shares via the Link Share 

Dealing Service1;

•  view your holding and get an 

indicative valuation; and 

•  change your personal details.

You will need to have your investor code 
to hand. This can be found on the 
following documentation:

•  share certificate;

•  dividend voucher; or

•  proxy card.

Please ensure that you advise Link 
promptly of any change of address.

Analysis of ordinary shares at 1 March 2018

Band
1-100
101-500
501-1,000

1,001-5,000

5,001-10,000
10,001-50,000
50,001-100,000
100,001-500,000
500,001-1,000,000
1,000,001-5,000,000
5,000,001+

Total

Number of 
holders
 22,491 
 13,317 
 2,776 

 1,758 

 211 
 280 
 92 
 134 
 28 
 32 
 5 

% of  
holders 
54.70
32.38
6.75

4.27

0.51
0.68
0.22
0.33
0.07
0.08
0.01

Number  
of shares 
 817,864 
 3,148,345 
 1,958,118 

 3,361,654 

 1,487,057 
 6,336,260 
 6,346,355 
 28,880,874 
 20,869,364 
 70,580,154 
 51,891,186 

% of share  
capital 
0.42
1.61
1.00

1.72

0.76
3.24
3.24
14.76
10.67
36.07
26.51

 41,124 

100.00

 195,677,231 

100.00

Financial reporting calendar
Dates subject to confirmation

Half-year end
Announcement of half-year results
End of financial year

Share dealing service1 
For Link Share Dealing Services you can 
telephone +44 (0)371 664 0445. Calls 
are charged at the standard geographic 
rate and will vary by provider. Calls from 
outside the United Kingdom will be 
charged at the applicable international 
rate. Link are open between 8.00am 
– 4.30pm, Monday to Friday excluding 
public holidays in England and Wales.

1     These details have been provided for 

information only and any action you take is  
at your own risk. If you are in any doubt about 
what action to take, please consult your own 
financial advisor. Should you not wish to use 
these services you could find a broker in your 
local area, on the internet, or enquire about 
share dealing at any high street bank or 
building society. The availability of this service 
should not be taken as a recommendation  
to deal.

Private shareholder
Private shareholders are shareholders 
who hold their shares in their own  
name on the Company’s Register  
of Members. They have full voting  
rights and have the right to stipulate 
their communication preferences and 
bank account preferences on their  
own holding. 

30 August 2018
23 October 2018
28 February 2019

Nominee shareholder
Nominee shareholders are underlying 
beneficial shareholders who hold their 
shares through a nominee company. 
The name of the nominee company will 
appear on the Company’s Register of 
Members. It will depend on the terms 
and conditions of the nominee provider 
as to whether underlying shareholders 
receive copies of the AGM documents 
and any other company documents that 
are mailed. Dividend options may also 
be restricted by the nominee. If 
underlying shareholders wish to receive 
Company mailings then they have the 
right to request to be put on the 
beneficial holders’ information rights 
register, which can be arranged via their 
nominee provider.

Annual General Meeting 2018
The 2018 AGM will be held at 2.00pm  
on 27 June 2018 at Church House 
Conference Centre, Dean’s Yard, 
Westminster, London SW1P 3NZ.

Whitbread Annual Report and Accounts 2017/18  164

Shareholder information101.15p

95.80p

90.35p

82.15p

68.80p

24 May 2018
25 May 2018
11 June 2018
4 July 2018
8 November 2018
9 November 2018
23 November 2018
14 December 2018

Dividend Reinvestment Plan
To reinvest your dividend you will  
need to sign up for the Dividend 
Reinvestment Plan (the DRIP). The 
Terms and Conditions of the DRIP  
and a Shareholder Dividend Form are 
available at www.whitbread-shares.com 
or can be requested from Link  
Asset Services. For enquiries  
regarding the DRIP please telephone 
+44 (0)371 664 0381.

Dividend payments by BACS
We can pay your dividends directly to 
your bank or building society account 
using the Bankers’ Automated Clearing 
Service (BACS). This means that your 
dividend will be in your account on the 
same day we make the payment. Your 
tax voucher will be posted to your home 
address. If you would like to use this 
method please ring the registrars on 
+44 (0)344 855 2327.

4,307p

4,356p

3,512p

3,391p

3,649p

3,846p

4,397p

5,440p

5,285p

Dividend history

2017/18

2016/17

2015/16

2014/15

2013/14

Dividend diary 2018/19

Ex-dividend date for final dividend
Record date for final dividend
DRIP election date
Payment of final dividend
Ex-dividend date for interim dividend
Record date for interim dividend
DRIP election date
Payment of interim dividend

Share price history

2017/18

2016/17

2015/16

2014/15

2013/14

2,392p

High

Low

Capital gains tax
For further information on:

•  the market value of shares in the Company as at 31 March 1982;

•  the reduction of Capital on 10 May 2001; and

•  the special dividend and share consolidation in May 2005,

or if you require any further information on capital gains tax allocations, please refer 
to the investors’ section of the Company’s website: www.whitbread.co.uk.

Whitbread Annual Report and Accounts 2017/18 

165

Shareholder information

Shareholder services continued

Shareholder FAQs

Where can I find information about  
B and C shares?
As outlined in the original circulars,  
the Company made two separate 
purchase offers for the B and C shares. 
There will be no further purchase  
offers. The Company does have the 
right to convert the B and C shares to 
ordinary shares, but there is no current 
intention to do so. The B and C shares 
will continue to attract an annual 
dividend payment.

How can I find the current  
share prices?
You can keep up to date with the 
current share price at the Company’s 
website: www.whitbread.co.uk. 

I have lost my share certificate,  
how can I get a replacement?
If you have lost your certificate  
please contact the Company’s 
registrars, Link Asset Services,  
on the shareholder helpline  
+44 (0)344 855 2327. They will  
be able to assist you in arranging  
a replacement.

Am I entitled to shareholder benefits?
Shareholders with a holding of 64 
shares or more are eligible to receive  
a shareholder benefits card. Those 
shareholders who registered to receive 
offers 2017 should automatically have 
received the card with the Annual 
Report and Accounts mailing. 
Shareholders who wish to register  
for a card can do so by contacting Link, 
whose contact details are shown on 
page 164.

Unsolicited mail
We are aware that some shareholders 
have had occasion to complain of  
the use, by outside organisations, of 
information obtained from Whitbread’s 
share register. Whitbread, like other 
companies, cannot by law refuse to 
supply such information provided that 
the organisation concerned pays the 
appropriate statutory fee.

If you are a resident in the UK and  
wish to stop receiving unsolicited  
mail then you should register with the 
Mailing Preference Service, telephone: 
0845 703 4599 or you can register 
online: www.mpsonline.org.uk

Shareholder warning
In recent years, many companies have 
become aware that their shareholders 
have received unsolicited phone calls or 
correspondence concerning investment 
matters. These are typically from 
overseas based ‘brokers’ who target UK 
shareholders, offering to sell them what 
often turn out to be worthless or high 
risk shares in US or UK investments. 
There operations are commonly known 
as ‘boiler rooms’. These ‘brokers’ can  
be very persistent and extremely 
persuasive, and a 2006 survey by the 
Financial Conduct Authority (FCA) 
reported that the average amount lost 
by investors is around £20,000, with 
around £200 million lost in the UK  
each year.

It is not just the novice investor that has 
been duped in this way; many of the 
victims had been successfully investing 
for several years. Shareholders are 
advised to be wary of unsolicited 
advice, offers to buy shares at a 
discount or offers of free company 
reports. If you receive any unsolicited 
investment advice:

•  make sure you get the correct name 

of the person or organisation;

•  check that they are properly 

authorised by the FCA before getting 
involved by visiting www.fca.org.uk 
and contact the firm using the details 
on the register;

•  report the matter to the FCA either 
by calling 0800 111 6768 or visit  
www.fca.org.uk/scams;

•  if the calls persist, hang up; and

•  REMEMBER if it sounds too good  

to be true it probably is!

If you deal with an unauthorised firm, 
you will not be eligible to receive 
payment under the Financial Services 
Compensation Scheme (FSCS) if things 
go wrong. The FCA can be contacted 
by completing an online form at  
www.fca.org.uk/scams or you can  
call the FCA Consumer Helpline on 
0800 111 6768 or Action Fraud 0300 123 
2040 (www.actionfraud.police.uk).

Details of any share dealing facilities 
that the Company endorses will be 
included in Company mailings.

More detailed information on this or 
similar activity can be found on the FCA 
website, www.fca.org.uk/consumers. 

Whitbread Annual Report and Accounts 2017/18  166

Shareholder informationGlossary

Accommodation sales
Premier Inn accommodation revenue 
excluding non-room income such as 
food and beverage.

Average room rate (ARR)†
Hotel revenue divided by the number 
of rooms occupied by guests.
Closest IFRS measure: No direct 
equivalent
Reconciliation: N/A

Capitalised leases
The treatment of leases as an asset for 
the purposes of calculating Whitbread’s 
leverage ratio. Calculated as multiplying 
the annual property rent cost by 8x in 
line with external credit rating agency 
assessments of the lodging industry. 

Detractors
Customers that score zero to six when 
completing a survey with ten score 
choices.

Direct bookings
Bookings made direct to the Premier Inn 
website, Premier Inn app, Premier Inn 
customer contact centre or hotel 
front desks.

Direct digital
Based on stayed bookings made direct 
to the Premier Inn website and Premier 
Inn app based on stayed bookings in  
the financial year.

Directors’ forum
A group of Whitbread’s senior leaders.

Discretionary free cash flow†
Cash generated from operations after 
payments for interest, tax and 
maintenance capital1.
Closest IFRS measure: Cash generated 
from operations
Reconciliation: FD’s report, page 47

Earnings per share (EPS)
Profit attributable to the parent 
shareholders divided by the basic 
weighted average number of ordinary 
shares in issue during the year after 
deducting treasury shares and shares 
held by an independently managed 
share ownership trust (‘ESOT’).

EBITDA†
Underlying earnings before interest, tax, 
depreciation and amortisation, 
excluding income from Joint Ventures 
and Associates.
Closest IFRS measure: No direct 
equivalent
Reconciliation: Refer below

EBITDAR†
Underlying earnings before interest, tax, 
depreciation, amortisation and rent, 
excluding income from Joint Ventures 
and Associates.
Closest IFRS measure: No direct 
equivalent
Reconciliation: Refer below

Engagement score
The engagement score is calculated by 
adding together the positive responses 
to the YourSay questions regarding 
pride in the organisation, advocacy, 
recommending the Company as a place 
of work and intention to stay and 
motivation. These scores are then 
averaged to produce an overall 
engagement score.

Equity stores
Costa stores leased or owned by 
Whitbread, as opposed to those leased 
or operated under franchise agreements.

Fixed charge cover†
Ratio of underlying operating profit 
before total property rent compared 
to interest plus total property rent.2 
Closest IFRS measure: No direct 
equivalent
Reconciliation: Refer below

Food and beverage (F&B) sales
Food and beverage revenue from all 
Whitbread owned pub restaurants 
and integrated hotel restaurants.

IFRS
International Financial Reporting 
Standards.

Joint sites
A site which has both a Premier Inn 
and Whitbread-owned pub restaurant 
in one location.

Like for like sales†
Period over period change in revenue 
for outlets open for at least one year.3
Closest IFRS measure: No direct 
equivalent
Reconciliation: N/A

Net debt†
Total company borrowings after 
deducting cash and cash equivalents.
Closest IFRS measure: Borrowings 
less cash and cash equivalents
Reconciliation: Note 20

Net Recommend
Based on the fundamental perspective 
that every company’s customers can 
be divided into three categories when 
completing a survey with ten score 
choices: Promoters (score nine to ten), 
Passives (score seven to eight), and 
Detractors (score zero to six). The Net 
Guest Score can be calculated by taking 
the percentage of customers who are 
Promoters and subtracting the 
percentage who are Detractors.

Occupancy
Number of hotel bedrooms occupied 
by guests expressed as a percentage 
of the number of bedrooms available 
in the period.

Operating margin/margins
Operating profit expressed as a 
percentage of total revenue.

Operating profit
Profit before interest and tax.

OTAs
Online travel agents 

Promoters
Customers that score nine to ten 
when completing a survey with ten 
score choices.

Profit from operations
Profit before central costs, interest 
and tax

RevPAR†
Revenue per available room is also 
known as ‘yield’. This hotel measure 
is achieved by multiplying the ARR 
by Occupancy.
Closest IFRS measure: No direct 
equivalent
Reconciliation: N/A 

Return on Capital†
Underlying operating profit for the year 
divided by net assets at the balance 
sheet date, adding back debt, taxation 
liabilities, the pension deficit and 
derivative financial assets and liabilities.
Closest IFRS measure: No direct 
equivalent
Reconciliation: Refer below

Team retention
The number of permanent new  
starters that we retain for the first  
90 days/3 months.

Underlying basic EPS†
Underlying profit attributable to the 
parent shareholders divided by the 
basic weighted average number of 
ordinary shares. 
Closest IFRS measure: Basic EPS
Reconciliation: Note 10

Underlying net finance cost†
Finance costs net of finance revenue 
excluding non-underlying finance costs 
or revenue. 
Closest IFRS measure: Net finance costs
Reconciliation: Note 8

Underlying operating profit†
Operating profit before non-underlying 
operating costs.
Closest IFRS measure: Operating profit
Reconciliation: Note 4

Whitbread Annual Report and Accounts 2017/18 

167

Shareholder information

Glossary continued

Underlying profit before tax†
Profit before tax before  
non-underlying items.  
Closest IFRS measure: Profit before tax 
Reconciliation: Note 4

Underlying tax†
Tax expense excluding non-underlying 
tax items.
Closest IFRS measure: Tax Expense
Reconciliation: Note 9

WINcard
Whitbread In Numbers – balanced 
scorecard to measure progress against 
key performance targets.

YourSay
Whitbread’s annual employee opinion 
survey to provide insight into the views 
of employees.

Reconciliations of APMs

EBITDA and EBITDAR
Underlying operating profit
Depreciation
Amortisation

EBITDA
Total property rent

EBITDAR

Return on Capital
Net assets
Net debt
Current tax liabilities
Deferred tax liabilities
Pension deficit
Derivative financial assets
Derivative financial liabilities

Net assets for return on capital

Underlying operating profit

Return on capital

Fixed charge cover
Underlying operating profit
Total property rent

Underlying operating profit before rent

Underlying interest
Total property rent

Underlying interest plus rent

Fixed charge cover

Underlying operating profit
Operating profit
Non-underlying operating costs

Underlying operating profit

1  New measure used to demonstrate the conversion 
of underlying operating profit into cash before 
considering discretionary cash flows.

2  New measure to demonstrate the Group’s ability  

to meet its fixed operating costs.

3  Redefined to reflect wider industry practice. 

Comparatives have been presented using the  
revised definition.

†  Alternative Performance Measures 

We use a range of measures to monitor the 
financial performance of the Group. These 
measures include both statutory measures 
in accordance with IFRS and alternative 
performance measures (APMs) which are 
consistent with the way that the business 
performance is measured internally.

  We report underlying measures because we 
believe they provide both management and 
investors with useful additional information 
about the financial performance of the 
Group’s businesses.

  Underlying measures of profitability represent 
the equivalent IFRS measures adjusted for 
specific items that we consider relevant for 
comparison of the financial performance of 
the Group’s businesses either from one period 
to another or with other similar businesses.

  APMs are not defined by IFRS and therefore may 
not be directly comparable with similarly titled 
measures reported by other companies. APMs 
should be considered in addition to, and are not 
intended to be a substitute for, or superior to, 
IFRS measures.

Notes

2017/18

2016/17

4
4
4

5

4
20
9
9
29
23
23

4

4
5

8
5

Income Statement
6

4

622.1 
208.7 
21.2 

852.0 

282.1 

592.4 
202.5 
15.1 

810.0 

261.2 

1,134.1 

1,071.2 

2,802.5 
832.8 
44.8
82.4
288.6 
(21.7)
7.9 

4,037.3 

622.1 

15.4%

622.1 
282.1 

904.2 

31.4 
282.1 

313.5  

2.9

589.8 
32.3

622.1

2,524.8 
890.0 
45.9
62.0
425.1 
(55.6)
10.6 

3,902.8 

592.4 

15.2%

592.4 
261.2 

853.6 

27.2 
261.2 

288.4

3.0 

552.7
39.7

592.4

Whitbread Annual Report and Accounts 2017/18 

168

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