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Whitbread

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FY2019 Annual Report · Whitbread
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Annual Report & Accounts 2018/19

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Our vision

We aim to be the 
best budget hotel 
business in the world 
by delighting our 
guests with great 
quality at the best 
value for money 

Our Winning Teams delight customers so they come back time  
and again which, along with our focus on Everyday Efficiency, drives 
long-term Profitable Growth. We are passionate about being a Force  
for Good in our communities, helping everyone to live and work well.

p18

Growing Premier Inn  
in Germany

Contents

Overview
Business overview

Strategic report
Financial highlights
Key performance 
indicators
Chairman's statement
Chief Executive's 
review
Market review
Our business model
Strategic progress
Group Finance 
Director's review 
Stakeholder 
engagement
Non-financial 
information statement
Group HR Director's 
review 
Winning teams
Customers
Force for Good
Principal risks and 
uncertainties

1

2

3
4

6
8
10
12

20

26

27

30
32
40
46

52

66

Governance
Corporate governance 56
58
Board of Directors
Executive Committee
60
Audit Committee 
report
Nomination  
Committee report
Remuneration report 
Remuneration policy
Annual report on 
remuneration
Directors’ report
Directors’ responsibility 
statement
Independent auditor’s 
report

70
72
76

78
90

96

95

Consolidated accounts 
2018/19
Consolidated  
financial statements
Notes to the  
consolidated  
financial statements

105

111

Company accounts 
2018/19
Company accounts
Notes to the Company  
financial statements

155

158

Shareholder information
Shareholder services
Glossary

169
172

p50

Kitchen skills

Business overview

How our  
business works

Customer 
Heartbeat

Force for
Good

A unique business model 
Our unique vertically integrated model 
means we can deliver a best-in-class 
customer experience. See our business 
model on page 10

Our focused strategy 
We are focused on three strategic priorities: 
innovate and grow in our core UK businesses, 
focus on our strengths to grow internationally  
and enhancing our capabilities to support 
long-term growth. Follow our progress from 
page 12

How we measure progress 
We measure our progress through our 
balanced scorecard for Winning Teams, 
Profitable Growth, Customer Heartbeat, 
Force for Good and Everyday Efficiency. 

Empowering our people 
Our focus is on delivering high standards for  
our customers. We create job opportunities 
for people from varied and diverse 
backgrounds and help our people to reach 
their potential through training and coaching 
in a supportive and inclusive environment. 
More details from page 30

A Force for Good 
We are committed to doing business 
responsibly and sustainably. Through  
our Force for Good programme, we are 
delivering tangible improvements across  
our business across our three focus areas – 
Opportunity, Community and Responsibility. 
Find out more on page 46 and wherever  
you see our Force for Good icons. 

Opportunity Community Responsibility

Robust governance 
Maintaining high standards in corporate 
governance is vital to supporting our financial 
performance. By understanding and 
responding to risks we can make informed 
decisions that strengthen our capacity to 
build value. Details from page 56 

Whitbread Annual Report and Accounts 2018/19 1 

p38

Warm reception

p44

Force for Good 
champion

Strategic report

Financial highlights

Revenue1 
£2,049m
(2017/18: £2,007m)

+2.1%

2018/19

2017/18

£2,049m

£2,007m

Underlying operating profit1, 2
£466m
(2017/18: £463m)

2018/19

2017/18

+0.6%

Return on capital from continuing operations1, 2
12.2%
(2017/18: 12.5%)

2018/19

2017/18

(30bps)

£466m

£463m

12.2%

12.5%

Underlying profit before tax1, 2
£438m
(2017/18: £432m)

2018/19

2017/18

£438m

£432m

+1.2%

Statutory profit before tax1
£260m3

2018/19

£260m

(2017/18: £426m)

(39.1%)

2017/18

£426m

Profit from discontinued operations 4  
£3,520m
(2017/18: £93m)

2018/19

2017/18

£93m

£3,520m

249p

260p

Underlying basic EPS from continuing operations1, 2
193p
(2017/18: 191p)

2018/19

2017/18

+1.3%

Underlying basic EPS 2
249p
(2017/18: 260p)

2018/19

2017/18

193p

191p

(4.4%)

Statutory basic EPS4
2,041p
(2017/18: 240p)

2018/19

2017/18

240p

2,041p

Discretionary free cash flow2 Capital expenditure

Dividend per share 

£498m

£557m

99.65p
(2017/18: 101.15p)

1  Continuing business only
2   Definitions of all APMs are  
included in the glossary on 
page 172

3  Includes £108 million of  

non-underlying disposal costs 
relating to the sale of Costa

4  Includes gain on the sale of Costa

2 Whitbread Annual Report and Accounts 2018/19

Key performance indicators

Strategic report

2018/19

2017/18

88.4%

88.8%

Whitbread’s plan is to deliver  
long-term growth in earnings and 
dividends, combined with a strong 
return on capital. 

This will be achieved through disciplined 
execution of our three strategic priorities:

Innovate and grow in our core  
UK businesses 

Focus on our strengths to  
grow internationally

Enhancing our capability to  
support long-term growth 

Whilst we work to deliver on our 
long-term ambitions, we must also 
deliver results for our shareholders in  
the short term. To do this we focus on 
retaining a strong Customer Heartbeat, 
which means supporting our Winning 
Teams as they provide an excellent 
experience for our customers.

There are a number of measures that  
we review on a regular basis, not only to 
make sure we are on track to meet our 
strategic objectives, but also to check 
that we are meeting the needs of key 
stakeholders in the shorter term. 
Information on our key performance 
indicators can be found on this  
page. The Costa brand performance 
figures are disclosed as they are linked 
to incentive outcomes, but no other 
Costa measures are included.

www.whitbread.co.uk/ 
investors/analyst-coverage

Operational team 
retention
Team retention is 
important because,  
if team members stay  
with us longer, we can 
provide a better service  
to our customers and 
reduce the cost of 
recruitment and training. 
This measures the 
proportion of employed 
team members retained 
over a three month period 
taken throughout the 
financial year.

Brand performance
We have a robust way  
of measuring how our 
customers rate our 
performance in terms  
of recommendations  
and preference over  
other brands. For  
Premier Inn we use 
YouGov BrandIndex and 
for Restaurants and Costa 
we use net recommend 
guest surveys to monitor 
brand performance.

Premier Inn

2018/19

2017/18

Restaurants

2018/19

2017/18

Costa

2018/19

2017/18

Brand expansion
Growing, both in the UK 
and overseas, is integral to 
our strategic priorities and 
it is important that we 
measure our progress.

The chart shows the 
growth in the number  
of Premier Inn rooms in 
the UK.

2018/19

2017/18

2017/18

2016/17

2017/18

2016/17

31.4

32.7

55.6% pts

51.6% pts

46.6% pts

49.3% pts

4,008

4,565

289

255

1,436

1,585

Financial statements
Pages 105-168

Whitbread Annual Report and Accounts 2018/19 3 

Strategic report

Chairman’s statement

Creating 
shareholder 
value

  Adam Crozier
  Chairman

This has been a significant year in Whitbread’s 
long history and a very busy one for the Board. 

This time last year, we announced our intention 
to demerge Costa from the Whitbread Group. 
However, a number of discussions regarding  
our willingness to sell Costa took place during 
the summer and we announced at the end  
of August that we had agreed to sell Costa to 
The Coca-Cola Company for £3.9 billion.

When considering the offer, the Board carefully 
considered the wider implications of the deal 
and the impact on all key stakeholders. We 
determined that the deal represented a fantastic 
outcome for Whitbread’s shareholders and 
indeed for the employees of both Whitbread 
and Costa. The price achieved was significantly 
in excess of the value that would have been 
created by demerging and the deal enables  
both Whitbread and Costa to invest in 
expansion at a faster pace than could have  
been achieved otherwise.

The pace at which the transaction was completed 
was exceptional and I would like to recognise 
the efforts of the management team and all 
those involved in successfully enabling 
completion to take place on 3 January 2019, less 
than nine months after the intention to demerge 
was announced. I would also like to wish the 
Costa team well under new ownership and look 
forward to watching their progress.

Use of proceeds
When we announced the Costa sale, we also 
announced that we intended to return a 
significant proportion of the proceeds to 
shareholders, whilst also reducing the pension 
fund deficit and the Group’s indebtedness and 

4 Whitbread Annual Report and Accounts 2018/19

£380m

returned to shareholders  
via an on-market share 
buyback programme

£190m

savings delivered to date 
from our efficiency 
programme

providing headroom for the further expansion 
of Premier Inn in the UK and Germany.

As you would expect, we consulted with 
investors in order to get their views as to  
how best to return cash to shareholders and  
we were also contacted by a number of private 
shareholders, many of whom were concerned 
about the potential for a special dividend  
and the associated tax implications for them. 
We listened to all of these views and the  
Board agreed the best method for the  
return accordingly.

Since January this year, we have been 
undertaking an on-market share buyback 
programme and, to date, we have returned 
around £380 million to shareholders in this  
way. In February we announced our intention  
to run a tender offer, whereby all shareholders 
will be offered the opportunity to sell some  
or all of their shares back to the Company.  
We intend to return up to a further £2 billion  
via this method, subject to any further 
investment opportunities that may arise. Details 
of this offer, which will be subject to shareholder 
approval at a General Meeting to immediately 
follow the Annual General Meeting, are 
expected to be mailed to shareholders towards 
the end of May or early June. In the event that 
the tender offer is undersubscribed, we will 
consider whether to pay a special dividend later 
in the year or whether to commence a further 
buyback programme.

A focused hotel business
The sale of Costa provides a great opportunity 
for Whitbread to flourish as a focused hotel 
business. The Board and the management team 

are now able to focus on growing a successful 
international hotel business and we are 
streamlining our operations to give us the 
platform for scale and success. 

At our Capital Markets Day in February, we 
announced that we see the potential for 110,000 
Premier Inn rooms in the UK and a further 
60,000 in Germany. This means that we can 
more than double the size of Premier Inn. Our 
business in the UK is clearly well established, but 
we are at the start of the journey in Germany. 
We recently opened our second German hotel, 
in Hamburg, but we will have around 20 open 
hotels in Germany by the end of 2020. Our 
strategy of growing and innovating in our core 
UK market, focusing on our strengths to grow 
internationally and building the capacity and 
infrastructure to build long-term growth is as 
relevant now as when it was launched a couple 
of years ago, and the sale of Costa allows us to 
focus our efforts into Premier Inn and delivering 
on those strategic aims at an even greater pace.

A robust performance
As well as being a busy year in terms of the 
Costa sale, it has been a challenging year in 
terms of trading, as we have seen the regional 
hotel market growth slow through the year. 
However, Whitbread has produced a solid 
financial performance. Revenues for the 
continuing business were up by 2.1% to  
£2,049 million and underlying operating profit 
was up by 0.6% to £466 million. Statutory  
profit was down by 39.1% to £260 million.

As a result of this performance, the Board 
recommends a final dividend of 67.00 pence 
per share, making a total dividend of 99.65 pence 
per share. The Group’s dividend policy is to 
grow the dividend broadly in line with earnings 
across the cycle. To reflect the lower cash 
earnings position following the sale of Costa, 
Whitbread has re-based the dividend on a 
pro-forma payout, ensuring a sustainable 
dividend can be paid over the long term and 
throughout the economic cycle. The final 
dividend will be paid on 5 July 2019 to 
shareholders on the register on 31 May 2019. 
The Dividend Reinvestment Plan will continue  
to operate. Details of how to participate in this 
plan can be found on the Company’s website. 
Details of the Group’s dividend policy can be 
found in the Group Finance Director’s review  
on page 22.

Shareholder benefits
Following feedback from shareholders at  
the AGM that they found the Premier Inn 
shareholder offer overly complex and difficult  
to book, we have chosen to simplify it this year. 
The offer now provides shareholders with a free 
breakfast for up to four people when staying  
at a UK Premier Inn. The offer is only available  
if booked via the shareholder section of the 
Premier Inn website or by telephone and stating 
that you wish to book the shareholder offer. 
Shareholders will continue to receive a 10% 
discount on food and drinks in our restaurants. 
As you would expect, following the sale of 
Costa, no offers are now available to Whitbread 
shareholders in Costa stores.

£3.9bn

cash proceeds from the 
sale of Costa

Strategic report

Shareholders holding at least 64 shares who 
received a shareholder benefits card last year 
should automatically receive one again this year. 
If you hold 64 Whitbread shares or more and 
have not previously received a card, you can 
request one from the registrar and their contact 
details can be found on page 169. If you hold 
shares via a nominee you will need to arrange 
for your nominee to contact the registrar to 
request a card on your behalf.

The Board
An external evaluation of the Board was carried 
out this year and I am pleased to say that, 
overall, the results were positive. The review 
noted that Whitbread had been through a 
period of intense activity, for the reasons 
outlined earlier in my statement and concluded 
that, throughout this period, the Board had 
performed well and that relationships had 
remained strong and constructive. 

There have been two new additions to the 
Board since I wrote to you this time last year. 
Firstly, Richard Gillingwater joined us as Senior 
Independent Director on 27 June 2018. Richard 
has played a key role in guiding many boards 
through periods of growth, M&A activity and 
restructuring and his experience has already 
been of great value to Whitbread during a 
period of significant change.

The second appointment was that of Frank 
Fiskers, as an independent non-executive 
director, with effect from 1 February 2019. Frank 
has over 35 years of extensive experience in the 
hospitality industry. He was Chief Executive of 
Scandic and has held senior positions with the 
likes of Radisson SAS and Hilton. This expertise 
will be of great value to Whitbread as we 
continue to expand Premier Inn in the UK and 
internationally.

These appointments have served to strengthen 
the Board as we embark on the next phase  
of Whitbread’s development as a focused 
international hotel business. 

I look forward to meeting those of you that  
are able to attend our AGM on Wednesday 
19 June 2019.

Adam Crozier
Chairman
29 April 2019

Information on why 
Germany is an attractive 
market for Premier Inn 
can be found on page 9 

Whitbread Annual Report and Accounts 2018/19 5 

Strategic report

Chief Executive’s review

A historic  
year for 
Whitbread

  Alison Brittain
  Chief Executive

The last year has been significant for Whitbread, 
with the sale of Costa to The Coca-Cola 
Company for £3.9 billion completing on  
3 January 2019. We intend to return up to  
£2.5 billion of the net cash proceeds to 
shareholders, and we have repositioned 
Whitbread as a focused hotel business by 
delivering our three strategic priorities to grow 
and innovate in the UK; focus on our strengths  
to grow internationally; and to enhance the 
capabilities required to support long-term growth. 

During the year Premier Inn UK delivered total 
accommodation sales growth of 3.5% through 
further capacity addition. We have grown our 
UK network to over 76,000 rooms, with around 
13,000 rooms in our committed UK pipeline. We 
announced a new runway of growth to 110,000 
rooms at the Capital Markets Day in February 
and also see potential to extend the estate 
further with our two format innovations “hub” 
and “ZIP”. Alongside our 4,008 new room 
openings this year, we have maintained our high 
occupancy, with 97% direct bookings, and  
have delivered a strong return on capital.

In Germany, we recently opened our second 
hotel, in Hamburg, and our pipeline is now 
almost 7,000 rooms, which is over 30% of  
our total pipeline for Whitbread. Our hotel in 
Frankfurt continues to perform well and has 
reached a mature level of market occupancy 
and average room rate, in line with expectations, 
whilst outperforming the competitor set on 
customer feedback scores.

We have also made excellent progress on our 
efficiency programme, achieving our initial 
five-year target of £150 million in just three 

6 Whitbread Annual Report and Accounts 2018/19

1.2%

growth in our underlying 
profit before tax to  
£438 million from  
£432 million

£3.7bn

statutory profit, including  
the sale of Costa  
(2017/18: £436 million)

2.1%

increase in revenue 
to £2,049 million 
(£2,007 million in 2017/18)

12.2%

return on capital, down  
from 12.5%

Group Finance 
Director’s review 
Pages 20 to 25

years mitigating significant inflationary pressure. 
We still have more work to do and in February 
we announced a new target of £220 million 
operating and capital efficiencies, to be 
delivered over the next three years. Our focus 
on efficiency remains important as industry cost 
inflation continues and there are ongoing signs 
of market weakness across both business and 
leisure, especially in the UK regions.

In the fourth quarter, we saw a decline in 
business and leisure confidence, leading to 
weaker domestic hotel demand. This weakness 
has increased into March and April particularly 
in the regional business market, coinciding with 
an acute period of political and economic 
uncertainty in the UK. At this stage in the new 
financial year it is too early to know how 
business confidence and its impact on the 
market will evolve. However, it’s important to 
note that our strong balance sheet, ongoing 
efficiency programme and integrated operating 
model means we are likely to be more resilient in 
a weaker market than many of our competitors. 
In addition, our ability and willingness to 
continue to invest through this period will place 
us in an advantaged position in the future.

Therefore, despite the short-term market 
challenges, our strong competitive position, 
ongoing disciplined allocation of capital and 
focus on executing our strategic plan will ensure 
we continue to win market share from the 
declining independent hotel sector in the UK 
and Germany. This will deliver sustainable 
growth in earnings and dividends, combined 
with our strong return on capital over the 
long-term.

Whitbread held a 
Capital Markets Day  
on 13 February 2019. 

Details can be found  
on our website at  
www.whitbread.co.uk/
investors 

At Whitbread we aim  
to create an inclusive 
environment see pages 
30 and 31

Strategic report

A Force for Good
Whitbread’s sustainability programme, Force  
for Good, ensures that being a responsible 
business is integrated throughout the way 
Whitbread operates, by supporting its guests, 
local communities, team members and suppliers 
to live and work well.

The 2018 Dow Jones Sustainability Index  
(DJSI) score ranked Whitbread as second in  
the European Travel & Leisure industry. This 
excellent result highlights the depth and breadth 
of work that is taking place across the Force  
for Good programme and demonstrates 
Whitbread’s commitment to continuously 
improve the work underway to become a more 
sustainable business.

Whitbread’s diversity strategy ensures everyone 
can reach their potential. This includes removing 
barriers to entry and promoting diversity 
throughout the organisation. This year saw the 
launch of a “Diversity and Inclusion Day”, which 
raised awareness of important topics such as 
unconscious bias and flexible working. In 
addition, the WISE (Whitbread Investing in  
Skills and Employment) programme continues 
to grow, with the creation of over 10,000 
employment opportunities, including more than 
3,000 full time apprenticeships and 4,000 work 
experience placements.

More information on our Force for Good 
programme can be found on pages 46 to 49 
and throughout the strategic report.

I would like to thank my colleagues across 
Whitbread for their hard work and commitment 
in a challenging, but productive, year. I look 
forward to the year ahead as we work together 
to create a focused and efficient European 
hotel business.

Alison Brittain
Chief Executive 
29 April 2019

Whitbread’s long-term plans for value 
creation in the UK and internationally
Whitbread is now a focused, vertically-
integrated hotel business with over 78,000 
rooms in the UK, Germany and the Middle East, 
operating under the Premier Inn brand. Premier 
Inn is the world’s best budget hotel business 
with the following highlights:

•   recognised as the world’s strongest hotel 

brand1;

•   consistently ranked and voted as the UK’s 

favourite hotel;

•   delivers best-in-class operational 

performance; and

•   track record of strong financial performance 

over the long-term.

Whitbread’s strategic priorities will remain 
consistent with its proven plan to create 
sustainable shareholder value over the long-
term. Whitbread will achieve long-term growth 
in earnings and dividends, combined with 
strong return on capital through disciplined 
execution in the three key areas:

1.    continuing to grow and innovate Premier Inn 

in its core UK business;

2.  focusing on Premier Inn’s strengths to grow  

at scale internationally; and

3.  enhancing the capabilities of Whitbread to 

support long-term growth.

Solid financial progress during the year
The continuing operations of Whitbread 
delivered a robust financial performance during 
the year. Group revenues were up 2.1% to 
£2,049 million and underlying profit before  
tax increased by 1.2% to £438 million. This  
was driven by the contribution of new hotel 
additions, the ongoing efficiency programme, 
which helped to offset cost inflation, and lower 
underlying net finance costs which benefitted 
from deposit of the Costa sale proceeds. 
Statutory profit before tax declined by 39.1%  
to £260 million driven by £178 million of 
non-underlying items, including disposal costs 
from the Costa sale. Return on capital remained 
strong at 12.2%, maintaining a very good 
premium to Whitbread’s cost of capital.

The UK regional market experienced a 
challenging fourth quarter as domestic 
uncertainty continued to impact business 
planning and leisure spend. Premier Inn was 
impacted more than the market, reflecting  
a higher regional presence and a higher 
proportion of domestic customers than the 
competitor set. The London market was 
stronger than the regions in the fourth quarter 
due to the impact of international travel, from 
which Premier Inn gains limited benefit. 
However, despite the short-term weakness in 
the UK regional market, the long-term structural 
opportunity remains attractive and Whitbread’s 
strong balance sheet ensures resilience.

1  Based on the Brand Finance Hotels 50, 2018

Whitbread Annual Report and Accounts 2018/19 7 

Strategic report

Market review

Structural 
growth 
opportunities

Premier Inn has a truly unique business 
model that delivers an unrivalled mix of 
quality and value to millions of customers 
and offers a significant competitive 
advantage in the budget, domestic, short 
stay market. 

UK

67m

population

710k

hotel rooms

10%

share through  
Premier Inn

1%

market RevPAR growth  
(3-year CAGR)

Excellent

overall attractiveness

Our unique vertically integrated model is best 
positioned to access the structural growth 
opportunities and continue to create value  
for our shareholders over the longer term. 

We are focused on continuing to grow in  
the UK and replicating our UK success in the 
German market.

Our UK success has been built on catering 
to the large segment of domestic, short-stay 
travellers focused on value. Germany presents 
an exciting opportunity given it has remarkably 
similar characteristics to the UK. They are 
both fragmented markets by international 
standards and have seen a weak independent 
segment decline. 

The UK market
We remain very excited about the potential 
in our core UK market. The UK is densely 
populated, which drives domestic short-stay 
travel, and we expect the overall market to 
continue growing over the long term.

Whilst the majority of the spend is domestic 
business and leisure travel, we are also  
seeing growth in inbound travel, particularly  
in London. Over the last decade, we have  
seen all consumer indices show an increasing 
expectation for value for money. With  
Millennials becoming the bulk of consumers  
and Generation Z now reaching adulthood,  
we are seeing a generational impact, as  
younger people have a greater demand for 
leisure and travel in general.

As a result, the UK travel market is a great 
core market for us to be in and Premier Inn is the 
clear market leader on every important measure.

8 Whitbread Annual Report and Accounts 2018/19

The UK market remains highly fragmented  
from both a demand and supply standpoint, 
with around 50% of the supply provided by the 
independent sector. Whilst Premier Inn achieves 
high occupancy levels, we still represent a 
relatively low share of supply. We differ quite 
considerably to the overall market in terms of 
where our customers come from. The vast 
majority of our rooms are sold to domestic 
travellers, compared to around 60% for the total 
market. Domestic short-stay travellers have  
a higher frequency of visit and, as a result, a 
greater likelihood of wanting to stay with us 
again if we meet their needs.

Our UK business is predominantly outside of 
London. This is important, both to meet our 
customers’ need to have hotels in the locations 
they need to visit and for us to achieve scale. 
We also have a good mix of business and leisure 
travellers. This balance ensures we achieve 
consistently high levels of occupancy at around 
80%. Since 2010 we have increased our 
market share from 6% to over 10%. We have 
achieved this through an ambitious network 
expansion programme.

The rest of the budget branded sector has 
increased its market share by a similar amount 
to Premier Inn. However, the budget branded 
sector growth has been fragmented, with a long 
tail of smaller competitors. Premier Inn has  
won market share by opening new hotels that 
provide domestic short-stay guests with 
a superior mix of quality, service and price. 

We see an attractive ongoing opportunity  
to continue investing in new capacity and win 
further market share gains. This means that  
we can continue to grow our total sales ahead 
of the market and our plans are not wholly 
contingent on short-term conditions.

The independent sector continues to face 
significant challenges. The general market has 
seen an increase in usage of online travel agents 
as well as significant levels of inflation over the 
last few years. With our strong network and 
value for money, 97% of our customers book 
direct with us, reducing the cost of customer 
acquisition versus the rest of the market. We 
can also leverage our scale to find ways to 
improve our efficiency to partially offset the 
inflation, whilst smaller operators will, of course, 
struggle to do that. Over the next few years this 
pressure on the independents will only grow, 
creating an ongoing structural opportunity, 
which we are best placed to capture.

We expect our additional new, efficient and 
superior hotel capacity to continue to win share 
in the UK.

Strategic report

The German market
In our review of opportunities, Germany was,  
by a clear margin, the most attractive growth 
opportunity for Premier Inn. 

The German market is around 30% larger than 
the UK, at almost one million hotel rooms. It has 
also been growing at a faster rate than the UK, 
at around 4% per annum. Furthermore, it is even 
more fragmented than the UK, with independent 
hotels making up around 75% of the supply, and 
more domestic travel-oriented than the UK at 
around 80% of the total.

This high proportion of domestic travel is a 
long-term output of Germany’s geography 
and history. In the UK, a vast proportion of the 
economy and population is in the South East 
and Midlands. Germany is significantly more 
regionally dispersed due to its history and 
federalised political and industrial structure.

This geographic dispersion drives greater 
demand for short-stay travel, particularly 
business-led. Therefore, there is a greater 
frequency of travel of the type of customer 
that Premier Inn excels at serving. As a result, 
with only a handful of small localisations we 
believe we have a proposition that is ready-
made for the largest part of a larger, growing 
hotel market. 

The total budget branded sector in Germany  
is only around 8% of the total market. As a 
comparison, this is 27% in the UK and Premier 
Inn alone has 10% of the total UK market.

Germany

82m

population

960k

hotel rooms

4%

RevPAR growth  
(3-year CAGR)

Excellent

overall attractiveness

There are structural barriers to entry because 
of the nature of the property market, which 
is not too dissimilar to the UK. With limited 
property financing structures, such as  
REITs, and greater opportunities in the four  
and five-star sector for asset-light models,  
there has been limited new capacity added  
in the budget sector, which is considered to  
be the hardest sector in which to earn a  
return. This has meant that the international 
asset-light operators have struggled to find 
franchisees able to find and operate appropriate 
new hotel sites. In fact, the only hotel businesses 
that have delivered meaningful growth adopt a 
similar owner-operator model to Premier Inn.

In order to add capacity in the budget sector, 
an operator needs to be willing to develop 
freehold, sign long leases or buy out existing 
operators. These structural elements make  
the opportunity even more attractive to us  
over the longer term.

“We believe our proposition 
of quality and value for 
money is ideal for the 
German customer.”

UK hotel supply
(% of rooms)

6
12

23

59

9

15

24

52

11

18

25

46

12

19

26

43

German hotel supply
(’000 rooms)

136

52
752

150

158

62
738

71

725

172

80

712

2010

2016

Actual

Premier Inn
Budget branded
Other branded
Independents

2020 Beyond 

2020

Estimate

2010

2013

2015

2017

Branded non-budget
Branded budget
Independents

Source: Company data

Whitbread Annual Report and Accounts 2018/19 9 

Strategic report

Our business model 

Whitbread is a focused hotel operator, with over 800 hotels 
in the UK, Germany and the Middle East. Our business model 
enables us to deliver an attractive customer proposition at 
low cost and to access structural growth opportunities in the 
UK and internationally. We achieve this through our scale, 
expertise and end-to-end consistency and control. 

Hotel industry 
value chain

Premier Inn’s 
unique, vertically 
integrated model

Our mission is to be the 
world’s best budget hotel 
business, delivering quality 
and value for money for 
customers whilst creating 
long-term value for 
shareholders

Property 
development

• Site acquisition 
• Construction

•  Property developers

Property 
ownership

• Freehold 
• Leasehold

•  Entrepreneurs
•  REITs
•  Asset Management

Control & fund 
development
Optimal hotel location,  
design and layout

Balanced freehold/
leasehold
Large network, long tenure, 
refurbishment control and 
estate management

What gives us our 
competitive advantage?

Vertical integration 
enables consistent 
priorities in all  
value-creating 
activities:

•  Supports end-to-end  

focus on quality, 
service and  
value for money

•  Provides domestic 
scale to ensure 
customer 
proposition 
delivered at a  
low cost

•  Clear structural  
advantage over  
sub-scale  
competitor set

10 Whitbread Annual Report and Accounts 2018/19

Our hotel brands

Strategic report

Germany

Shaping your future and ours.
Connected and always on the pulse,
your passion for interaction will give
our guests a new kind of hotel
experience.

Brand

• Marketing 
• Format development

Hotel 
operation

• Accommodation 
• Food & Beverage

Inventory 
distribution

•  Customer relationship  
management/Pricing 

•  Digital marketing

•  Brand owners
•  Franchisors

•  Franchisees
•  Management companies
•  Independents

•  Loyalty programme
•  Online travel agents/search
•  Management companies

Our own  
brand
Consistent  
customer offering

End-to-end  
operation
Consistent execution  
of high standards at  
low cost

97% direct 
booking
Low-cost customer 
acquisition and 
retention

Our Customer  
Heartbeat
Our business performance is 
measured by our balanced 
scorecard, illustrated by our 
Customer Heartbeat model.

Our revenue  
model
Our investment model supports 
revenue generation. We invest 
in our property portfolio to 
deliver new capacity and 
strong return on capital. This 
investment enables our hotel 
model to be cash-generative, 
and we use this cash to reinvest 
in the business, the property 
portfolio and to pay dividends.

Force for Good

Everyday Efficiency

Whitbread Annual Report and Accounts 2018/19 11 

Strategic report

Strategic progress

A focused 
hotel business

We invest in high  
returning, profitable sites 
and innovate with new 
formats to provide further 
growth opportunities.  
We are growing in selected 
international markets  
and our Premier Inn joint  
site model provides 
efficiency and creates 
incremental returns.

76,171

number of rooms in the UK

77.9%

total UK occupancy

97%

percentage of direct UK 
bookings

almost

20,000

rooms in the Premier Inn 
pipelines 

Premier Inn is the clear leader in the UK hotel 
market and has significant structural growth 
opportunities in both the UK and overseas, 
particularly in Germany. 

Three years ago, we set out three strategic 
priorities:

Innovate and grow in the core UK market;

Focus on our strengths to grow 
internationally; and

Enhance our capabilities to support 
long-term growth

The sale of Costa does not change these 
priorities, indeed it allows us to focus our 
resources into taking advantage of the 
structural growth opportunities by streamlining 
our operations and further investing in  
our capabilities.

The successful delivery of these priorities will 
create sustainable shareholder value over the 
long term and help us to achieve long-term 
growth in earnings and dividends combined 
with a strong return on capital.

This section of the report provides detail on 
how progress was made against each of these 
three priorities during 2018/19. 

12 Whitbread Annual Report and Accounts 2018/19

Strategic report

Innovate and grow in the 
core UK market
Premier Inn UK delivered good total 
accommodation sales growth of 3.5% in a tough 
market, driven by additional capacity. There has 
been a weakening in both business and leisure 
consumer demand through the year, especially 
in the regions, where total accommodation sales 
increased 2.5% but RevPAR declined 1.9%. In 
London, Premier Inn’s total accommodation 
sales growth was strong at 7.2%, resulting from 
the 1,259 room additions during the year and 
the 4,090 additions over the last three years, 
which are maturing well. Whilst the market 
remains tough, the large share of independent 
hotels which continue to face increasing cost 
pressures, creates a long-term structural 
opportunity for Premier Inn. As such the 
business will continue to use this opportunity to 
invest in new space to grow the future pipeline.

During the year Premier Inn opened 23 hotels in 
the UK, including a hub hotel in Edinburgh and 
the first ZIP concept hotel in Cardiff. The UK 
hotel estate is now more than 76,000 rooms, 
which is over 30,000 more than Whitbread’s 
nearest competitor. This advantage has been 
extended over the last four years with around 
twice as many Premier Inn room openings than 
the combined total added by Travelodge, 
Holiday Inn Express and Ibis. Alongside this 
material addition of new capacity, Premier Inn 
has held direct bookings at an industry-leading 
level of 97%. 

More information  
on our Force for Good 
programme can be 
found on pages 46  
to 49

The UK’s first battery-
powered hotel
This year, Edinburgh Park Premier Inn 
became the UK’s first battery-powered  
hotel in a bid to improve energy efficiency, 
secure power supply and enable energy  
cost savings.

As well as powering the 200-room site, the 
new battery storage system allows the hotel 
to avoid increased peak-time energy costs 
and generate revenue by offering support 
services to the National Grid, getting paid in 
exchange for taking power off the grid.

Premier Inn UK estate metrics

# hotels

# rooms
Direct booking
Occupancy
Average room rate
Revenue per available room
Total accommodation sales growth
Like-for-like accommodation sales growth
Like-for-like food & beverage sales growth
Return on capital (UK & International)*
Committed pipeline (rooms)

*  pre-unallocated central costs 

2018/19

804

76,171
97%
78%
£62.91
£48.99
3.5%
(0.6)%
(2.0)%
12.7%
12,996

2017/18

Change

785

72,466
97%
79%
£62.87
£49.85
7.1%
2.2%
0.4%
13.4%
14,750

2.4%

5.1%
51bps
(140)bps
0.1%
(1.7)%

(70)bps

Our two format 
innovations ‘hub’  
and ‘ZIP’ give us the 
potential to extend  
our estate further

Premier Inn’s detailed catchment analysis in the 
UK has enabled us to extend the committed 
pipeline of new freehold and leasehold hotels. 
This takes the open and committed pipeline to 
89,000 rooms, with a newly announced 
ambition of over 110,000 rooms. The most 
important factor in network planning is securing 
the best sites, in the best possible locations. 
Premier Inn’s capital flexibility and property 
expertise enables growth ahead of the 
competition at a good return on capital. The 
recently updated view of the UK market 
highlights that the biggest growth opportunity 
for Premier Inn is in London and the South East, 
where there is potential to increase market 
share in historically underrepresented areas.

The first “ZIP by Premier Inn” hotel was 
launched in February 2019. ZIP is a significantly 
different offer to the traditional Premier Inn and 
hub formats and is attracting a different 
customer segment. The essence of ZIP is good 
quality, small and very simple rooms targeting a 
large segment of the market, which is currently 
underserved; the extra-value seeking customer. 
Importantly, these target customers do not 
currently stay at Premier Inn and are dissatisfied 
with their current options. By reducing the room 
size to 8.5m2 and carefully engineering the 

Whitbread Annual Report and Accounts 2018/19 13 

Strategic report

Strategic progress continued

Superior UK
capacity growth
over last four years
(new rooms)

Balanced UK pipeline
of new capacity
(% of rooms)

17,033

43

30

27

New catchments
Low capacity 
catchments
High capacity 
catchments

Source: Company data

5,638

2,040

180

Premier Inn
Travelodge
Holiday Inn 
Express
Ibis

Source: company websites 
at end of February 2019

Attractive  
unit economics 

1-4year

maturity duration

12-14%

ROCE at maturity

design and fittings, return on capital is expected 
to be comparable to the rest of the network, 
whilst offering highly compelling prices, starting 
at £19 per night. This initial trial is continuing 
with a second ZIP hotel opening in 
Southampton towards the end of the year.

Premier Inn consistently achieves market 
leading combined customer quality and value 
scores as a result of the focus placed on 
elements of the offer that matter most to 

Our teams focus on 
elements of the Premier 
Inn offer that matter 
most to guests

guests. Many of Premier Inn’s customers visit 
multiple hotels every year and therefore value  
a consistent high quality experience across  
the network of over 800 hotels. Ongoing 
refurbishment of rooms is critical to ensure 
consistency and underpins the success of the 
brand. However, a rigorous approach to cost 
and efficiency is also maintained. This has 
resulted in the development of a lower-cost 
refurbishment model, which will enable Premier 
Inn to accelerate the rate of refurbishments in 
the future to maintain its leading customer 
proposition. Although the near-term market is 
challenging, investment in the existing estate 
will continue given the scale of the longer term 
opportunity to win market share from the 
fragmented independent sector.

Premier Inn’s 97% direct distribution is industry-
leading and crucial to the unique operating 
model, providing customers with superior value 
for money. It also ensures that Premier Inn’s 
gross RevPAR is the same as the net RevPAR 
achieved after cost of sales, unlike independents 
or other brands, which pay high commission 
rates to third parties such as online travel 
agents. The investment made in digital tools, 
including a best-in-class website and digital 
marketing capabilities, results in a higher quality 
of revenues achieved.

14 Whitbread Annual Report and Accounts 2018/19

Focus on Premier Inn’s 
strengths to grow 
internationally 
Premier Inn Germany | Increasing capabilities 
to build a strong hotel network
Premier Inn’s aim in Germany is to leverage the 
strengths and capabilities of the UK business to 
create the number one budget brand in the 
structurally attractive German hotel market. This 
includes the same flexible approach to property 
to gain superior site access, encouraging direct 
distribution and delivering a best-in-class value 
for money proposition.

This strategy has proved successful in Frankfurt, 
with a mature level of rate and occupancy 
achieved in line with expectations, alongside 
market-leading customer satisfaction scores. 
Hotel guests are a good mix of business and 
leisure and a high proportion of guests are 
domestic German travellers. Premier Inn’s 
second hotel in Germany opened in Hamburg  
at the end of February, with another 20 hotels 
expected to be open by the end of 2020.

The German hotel market is a third larger than 
the UK and even more fragmented, with almost 
three-quarters of the market still consisting of 
small independent operators, which are 
experiencing a structural decline to the benefit 
of branded hotels. Despite this, the branded 
budget hotel sector still only represents an 8% 
market share, compared to 27% in the UK, as 

Strategic report

Premier Inn Germany network

Organic

To be acquired

Total

Hotels

Rooms

Hotels

Rooms

Hotels

Rooms

Open and trading
Committed pipeline

Total

2
17

19

 390
 3,600

 3,990

13
6

19

2,120
990

3,110

15
23

38

2,510
 4,590

7,100

“Premier Inn consistently achieves  
a market-leading combination of 
customer quality and value scores.”

Premier Inn’s second 
hotel in Germany 
opened in Hamburg  
at the end of February, 
with another 15 hotels 
due to open by the end 
of the next financial 
year across 12 cities

franchise operators have historically struggled 
to expand with limited property financing 
options available. Consequently, Premier Inn’s 
vertically-integrated model and willingness to 
invest capital in expansion provides a strong 
advantage in the budget market, supported by 
replicating the strong quality and value 
credentials from the UK.

Given the scale and attractive nature of the 
opportunity in Germany, Whitbread has 
increased investment to accelerate the pipeline 
and to prepare the business for a significant 
number of hotel openings over the next few 
years. These investments include marketing 
costs, set-up costs and putting more people on 
the ground, especially in the acquisitions team. 
As a result of these investments, losses in 
Germany will increase from £8 million this 
financial year to approximately £12 million in 
FY20. However, a number of synergies and 
capabilities are being leveraged from the UK, 
including the Premier Inn website platform and 
the dynamic pricing engine.

The property team continues to explore options 
to further accelerate growth in Germany, 
through a mix of freehold property 
developments, leasehold sites and acquisitions 
of small to medium existing hotel portfolios. The 
previously announced acquisition of 19 hotels 
from Foremost Hospitality Group is expected to 
complete in February 2020, with 13 hotels 
opening around the end of FY20, representing 
an important step in growing the German 
network. The acquisition is expected to deliver 
returns in excess of Whitbread’s cost of capital 
and be earnings enhancing the year after 
completion. 

The pipeline of new capacity in Germany is a 
mix of hotels to be acquired and the organic 
pipeline of new leasehold and freehold sites.

Premier Inn Middle East
Premier Inn in the Middle East continues to 
operate in tough market conditions, with a high 
level of new capacity being added in advance of 
the World Expo in Dubai in 2020. Premier Inn 
has a productive partnership with Emirates, with 
a new hotel recently opened in Al Jaddaf, 
bringing the total to eight hotels.

Whitbread Annual Report and Accounts 2018/19 15 

Strategic report

Strategic progress continued

Enhancing Whitbread’s 
capabilities to support  
long-term growth 
Whitbread continues to leverage its scale to 
secure cost efficiencies, largely offsetting the 
structural cost pressures in the hotel market, 
which disproportionately impact the 
independent sector. This focus on cost, along 
with Whitbread’s property expertise, underpins 
the consistent quality and competitive 
advantage enjoyed by Premier Inn.

Good progress has been made on separating 
Costa from Whitbread; a process that is due to 
last for up to two years to ensure an optimal 
outcome for both businesses. Many of the 
shared services teams and supplier contracts 
have been separated, with the main focus now 
on technology and information systems.  
Whilst work is being conducted to minimise 
dis-synergies arising from the separation, these 
are expected to be approximately £10 million  
in FY20.

Vertically-integrated model
Whitbread has conducted a rigorous review of 
its unique, vertically-integrated model, which 
combines the ownership of property, hotel 
operations, the brand and inventory distribution. 
Over the last 15 years, this unique approach has 
enabled Premier Inn to grow at a significantly 
faster pace than competitors, deliver a 
consistently superior customer experience and 
generate a strong return on capital for 
shareholders. Given the scale of the opportunity 
to invest in new hotel capacity in the UK and 
Germany, Whitbread believes its unique 
vertically-integrated model is the optimal 
approach to both access this growth 
opportunity and create sustainable value for 
shareholders over the long-term. Property 
flexibility is an integral part of this unique model. 
Through detailed network planning and 
disciplined investment in attractive freehold  

16 Whitbread Annual Report and Accounts 2018/19

“Whitbread now aims to generate 
a total of £220 million of 
additional savings over the next 
three years.”

172

solar panel systems

and leasehold hotels, Premier Inn has become 
the largest hotel network in the UK. The 
freehold property estate’s current valuation is 
£4.9-5.8 billion. This valuation is based on sale 
and leaseback transactions, with a yield range 
of 4.5-5.0%, a rent cover of 2.25-2.40 times,  
and includes £400 million net assets under 
construction and non-trading.

Winning teams
Owning and operating the UK’s leading hotel 
business enables superior attraction and 
retention of talented people. Following the  
sale of Costa to The Coca-Cola Company, 
Whitbread has already optimised its structure to 
ensure the right people are in place to support  
a single functional model, with each Executive 
Committee member responsible for end-to-end 
delivery of their respective functional areas. This 
will ensure the business is lean and agile going 
into the next phase of growth.

Everyday efficiency
In 2016, Whitbread began a five-year 
programme to generate £150 million of 
efficiency savings and mitigate inflationary  
cost pressures. This ambition was achieved in 
less than three years from a combination of 
procurement benefits and shared services, 
across both Premier Inn and Costa. Whitbread 
now aims to generate a further £220 million  
of savings over the next three years, which 
comprises £120 million of operational savings 
and £100 million of capital expenditure savings. 

Improving technology capabilities
Over the last three years, Whitbread has 
undergone a significant investment programme 
to improve the core technology infrastructure, 
internal support systems and customer facing 
systems in Premier Inn. This year, there has  
been a focus on enabling an improvement in  
the customer booking journey, being more  
agile in adapting the website to changing 
customer demands, and preparing for the 
separation of Costa.

In addition, Whitbread will retain focus on the 
complex process of upgrading legacy customer 
reservation and inventory management systems 
in Premier Inn and integrating the new hotels in 
Germany onto Whitbread’s platform. 

Property expertise
Property expertise remains an important driver 
of success for Premier Inn. A willingness to be 
flexible with respect to freehold or leasehold 
acquisition ensures new sites are in the best 
locations, and have the optimal size and format.

Ownership of around two-thirds of the hotel 
estate also provides a significant competitive 
advantage as it gives Premier Inn control over 
the initial development of the hotel, and 
subsequently how it is maintained, extended,  
or re-developed. This will continue to provide 
further opportunities to optimise the network 
by individual asset, as well as more broadly 
through catchment optimisation and creating  
a more optimal portfolio of assets.

Whitbread’s asset-backed balance sheet also 
supports a strong financial covenant, which 
means that in competitive bid situations for new 
leasehold developments, Premier Inn is often 
the preferred tenant and can secure more 
favourable lease and rental terms. Freehold 
ownership also reduces earnings volatility 
through the cycle and provides a flexible  
source of funding for the future, for example, 
through sale and leaseback transactions.

Reducing environmental impact 
We have an industry-leading approach to 
reducing our impact on the environment and 
work hard to reduce the day-to-day and future 
impact of our operations. This helps us to make 
sure we are playing our part in taking care of the 
planet that we all depend on, as well as helping 
the business to be more efficient.

Renewable electricity supply
In April 2017, Whitbread committed to only  
buy 100% renewable electricity at sites we  
own in the UK. This means that every unit  
of electricity supplied to us is certified to be 
generated by renewable sources (such as wind, 
hydro and solar power). This commitment to 
renewable electricity ensures that all of the 
power used in our hotels, restaurants and 
offices is zero carbon, which helps towards  
our science-based carbon emissions target  
of 50% reduction by 2025. 

We also continue to invest in generating 
renewable energy at our sites. In 2018/19 we 
installed electricity-generating solar panels  
at a further 62 sites, taking the total number of 
Whitbread hotels with solar generation to over 
20% of our hotel estate. With falling prices and  
a growing estate, this totally renewable energy 
technology continues to make great commercial 
sense as well as helping us make our operations 
more sustainable.

Diversion from landfill 
We have substantially improved the amount of 
waste we divert away from landfill over the last 
ten years. In 2018/19, over 99% of all material 
was diverted from landfill compared to just 48% 
a decade ago. We try to maximise the benefits  
of the waste that is generated by our business 
and adopt circular economy principles wherever 
we can; recyclable waste streams (such as 
cardboard, glass, aluminium cans) are separated 
and sent to recycling facilities, food waste is 
treated by anaerobic digestion and our general 
waste is taken to an Energy Recovery Facility. 
The energy generated by this process is fed 
back into either a district heating scheme or the 
national grid to power local homes.

Strategic report

Single-use plastic reduction
We recognise that how we deal with any 
negative environmental impact of plastics is 
important to our employees and guests, so we 
have a strategy in place to reduce the amount 
of unnecessary single-use plastics used in our 
operations and head offices.

We are proud to be part 
of the Refill Scheme, 
allowing anyone to 
come and refill their 
reusable water bottle  
at any of our hotels or 
restaurants

10m

Over 10m plastic straws 
removed from Premier Inn 
and our restaurants 
annually

Over 

99%

of waste diverted  
from landfill 

Whitbread Annual Report and Accounts 2018/19 17 

Strategic report

Growing 
Premier Inn  
in Germany

18 Whitbread Annual Report and Accounts 2018/19

Strategic report

“

l y
t i v e
a
l
e
r
a n d  
o u n g
r m a n   m a
y
a
l
l
s t i
  G e
e
r
t h e
a
 W e
i n  
r
  u s
o
t
a
r
r
o p e
f o
a n t
u n k n o w n  
t
r
i m p o
a n d  
e
r
f o
e
r
t h e
s
r
t n e
s
r
i
  p a
i t
a n d  
f
o
r k
  n e t w o
a
l d   u p  
b u i
y .
o
s t
o u r
e
s
i
c
i
p u b l

Chris-Norman Sauer
Head of Germany Acquisitions

r

”

r k e t
o

t

almost 

7,000

rooms in the German  
hotel pipeline

It is hoped that the Hamburg hotel, a new-
build which is just a stone’s throw from the 
city’s main train station and major attractions 
including shops and museums, will prove as 
popular as our Frankfurt hotel. Expansion into 
Germany, a country which has traditionally 
been dominated by smaller, independent 
hotel operators, is a key part of Whitbread’s 
strategic focus on growing the Premier Inn 
brand internationally.

Chris-Norman Sauer joined Whitbread in 
October 2017 as Head of our Germany 
Acquisitions team. However, he had previous 
knowledge of the Whitbread model through 
the work that he had undertaken developing 
our first Premier Inn in Frankfurt. 

Through his role, Chris and his team of  
six are focused on the expansion of the  
Premier Inn brand in Germany in the 50 cities 
that Whitbread is targeting, replicating  
the UK expansion model. 

“We are still a young and relatively unknown 
operator in the German market and it is 
therefore important for us to build up a 
network of partners and publicise our story.”

Premier Inn – Hamburg
On 28 February, Whitbread opened its  
second German hotel in Hamburg. The new 
182-bed city centre site puts Premier Inn – 
which will have around 20 open hotels in the 
country by the end of 2020 – a step closer to 
becoming one of Germany’s biggest branded 
hotel chains.

Whitbread Annual Report and Accounts 2018/19 19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic report

Group Finance Director’s review

“Investment will continue  
in order to maintain  
Premier Inn’s competitive 
advantages.”

  Nicholas Cadbury
  Group Finance Director

A solid 
financial 
performance

Given the opportunity 
to win market share 
from the fragmented 
independent hotel 
market, Premier Inn  
has continued to focus 
on adding capacity  
to maximise total 
accommodation sales 
growth

20 Whitbread Annual Report and Accounts 2018/19

Operating performance | Robust results 
driven by ongoing network expansion
Premier Inn UK performed well during the year 
in a tough market, increasing revenue by 2.1% to 
£2,042 million and profit from operations up by 
0.8% to £508 million. The UK hospitality 
industry continues to experience high 
inflationary pressure, primarily from rising 
wages, input costs and rent. This led to cost 
increases of around £55 million over the year 
which, along with ongoing investments in hotel 
refurbishments and IT systems, impacted total 
operating margins. This was partially offset by 
the efficiency programme and total sales 
growth from new capacity resulting in a margin 
decline of 40bps.

Given the opportunity to win market share from 
the fragmented independent hotel market, 
Premier Inn has continued to focus on adding 
capacity to maximise total accommodation 
sales growth. This has been achieved whilst 
delivering high occupancy, good operating 
margins and delivering an attractive return on 
capital of 12.7% before unallocated central costs. 

In London, Premier Inn grew total 
accommodation sales by 7.2%, ahead of the 
midscale and economy hotel market, due to the 
contribution of 4,090 new rooms added in 
London over the last three years. Premier Inn 
like-for-like RevPAR and like-for-like sales 
declined by 0.9% and 0.5% respectively, 
compared to the midscale and economy market 
where total sales and RevPAR were up 6% and 
1.8% respectively. This reflects the short-term 
impact that significant capacity addition has on 

Strategic report

the current estate, as well as Premier Inn’s lower 
mix of international customers.

Profit growth | Good revenue growth and disciplined cost control 
underpins profit growth

In the regions, Premier Inn increased total 
accommodation sales by 2.5%, slightly ahead of 
the midscale and economy hotel market which 
grew at 2.3% over the year.

Growth in the midscale and economy hotel 
market has slowed in the second half of the year 
as political uncertainty impacted business and 
leisure consumer confidence. Premier Inn was 
particularly impacted by this in the fourth 
quarter due to the significant capacity added in 
a low volume period. As a result, in the second 
half, Premier Inn total accommodation sales 
increased by 1.9% compared to 4.8% in the first 
half of the year. This was more prevalent in the 
regions where total accommodation sales 
increased 0.5% in the second half, whilst London 
continued to remain robust, with accommodation 
sales growth of 7.3%.

Whitbread’s food and beverage offer is integral 
to the hotel operations, performance and guest 
experience. Total revenue remained broadly flat 
year-on-year, but like-for-like sales decreased  
by 2.0% (FY18: 0.4%) due to a more subdued 
casual dining market.

Premier Inn’s expansion in Germany continues  
in line with plans, with a new hotel in Hamburg 
opened at the end of FY19. Planned investment 
in Germany to extend the pipeline, open new 
hotels, and integrate the Foremost Hospitality 
acquisition will result in a loss of approximately 
£12 million in Germany in FY20. The Premier Inn 
business in the Middle East is operated through 
a joint-venture with Emirates. In a challenging 
market, with significant new supply additions, 
losses in the Middle East were in-line with 
expectations at £1 million, due to the timing of 
new openings.

Statutory profit before tax declined  
39.1% to £260 million due to £178 million 
non-underlying items.

Profit from discontinued operations
On 3 January 2019, Whitbread completed the 
sale of Costa to The Coca-Cola Company. As a 
result, for the period 2 March 2018 to 3 January 
2019 Costa was accounted for as a discontinued 
operation. Profit for the year from discontinued 
operations increased to £3,520 million, including 
the gain on sale of £3,390 million. Despite a 
tough UK retail environment, Costa increased 
revenue and statutory profits for the 
comparable period to 3 January 2019.

The pace of investment in new Costa stores and 
Costa Express machines continued, with capital 
expenditure in discontinued operations, 
excluding those relating to the China JV, similar 
to the prior year at £95 million.

Revenue*
Profit from operations
Unallocated central costs

Underlying operating profit
Underlying net finance costs

Underlying profit before tax
Non-underlying items

Statutory profit before tax
Tax

Profit for the year from continuing operations
Profit for the year from discontinued 
operations**

Profit for the year

2018/19

2017/18

Change

£2,049m £2,007m
£498m
£(35)m

£499m
£(33)m

£466m
£(28)m

£438m
£(178)m

£260m
£(49)m

£211m

£463m
£(31)m

£432m
£(6)m

£426m (39.1)%
40.7%
£(83)m

£343m (38.7)%

2.1%
0.2%
5.4%

0.6%
7.5%

1.2%
n.m.

£3,520m

£93m

£3,731m

£436m

n.m.

n.m.

*  FY19 revenue includes £2 million of TSA revenue charged to Costa post disposal.
**  Statutory profit for the year from Costa including the gain on sale of £3,390 million.

Premier Inn financial highlights

Revenue
UK (inc. F&B)
Germany
Middle East

Profit from operations
UK (inc. F&B)
Germany
Middle East

2018/19

2017/18

Change

£2,047m £2,007m
£2,042m £2,000m
£4m
£3m

£5m
£0m

£499m
£508m
£(8)m
£(1)m

£498m
£503m
£(5)m
£0m

2.0%
2.1%
n.m.
n.m.

0.2%
0.8%
n.m.
n.m.

Return on capital (before unallocated central 
costs)

12.7%

13.4%

(70)bps

Other metrics
UK accommodation total sales growth
UK F&B total sales growth
Total UK sales growth

UK accommodation like-for-like sales growth
UK F&B like-for-like sales growth

Q4 UK accommodation like-for-like  
sales growth
Q4 F&B like-for-like sales growth

3.5%
(0.3)%
2.1%

(0.6)%
(2.0)%

7.1%
2.5%
5.3%

2.2%
0.4%

(3.2)%
(1.7)%

0.3%
(1.1)%

Whitbread Annual Report and Accounts 2018/19 21 

Strategic report

Group Finance Director’s review continued

Non-underlying items
Non-underlying items of £178 million relate to 
disposal costs following the sale of Costa of 
£108 million, including £20 million on Group 
reorganisation costs including separating IT 
infrastructure and contract renegotiation,  
£55 million write off of IT intangible assets  
and related contracts, and £13 million relating  
to head office restructuring. Separation  
activity will continue into FY20 with a further 
expected non-underlying cost of approximately 
£23 million. 

Other non-underlying items include £44 million 
property disposal costs and provisions including 
£11 million of property impairment losses and 
£20 million of impairment losses on IT 
intangibles, £13 million guaranteed minimum 
pension contribution, £7 million on UK hotel 
restructuring and £6 million pension finance 
costs. Full details are in Note 6 to the 
accompanying financial statements.

Net finance costs
Underlying net finance costs for the year  
were £28 million (FY18: £31 million) benefiting 
year-on-year from the Costa proceeds received 
in January 2019. Total net finance costs were 
£34 million (FY18: £41 million) including the 
non-underlying IAS19 pension finance charge  
of £6 million (FY18: £10 million).

Taxation
Underlying tax for the year was £85 million, with 
an effective tax rate of 19.4% (FY18: £84 million: 
19.5%). Statutory tax expense for the year was 
£49 million (FY18: £83 million). There was a 
non-underlying tax credit of £36 million (FY18 
£1 million) relating to the non-underlying 
charges described above.

Earnings per share
Statutory basic earnings per share from the 
continued and discontinued business includes 
the profit from the sale of Costa. Statutory  
basic earnings per share for the continuing 
business includes the £178 million non-underlying 
items including costs that relate to the Costa 
disposal. Full details of earnings per share 
movements are in Note 11 to the accompanying 
financial statements.

Dividend
The Group’s dividend policy is to grow the 
dividend broadly in line with earnings across the 
cycle. To reflect the lower cash earnings position 
following the sale of Costa, Whitbread will 
rebase the dividend on a pro-forma payout. This 
will ensure a sustainable dividend can be paid 
over the long-term and throughout the 
economic cycle. A final dividend of 67.00 pence 
per share (FY18: 69.75p) was declared by the 
Board on 29 April 2019. The full year dividend 
payment of £180 million represents a 2% 
increase year-on-year on a pro-rated basis. Full 
details are set out in Note 12 to the accompanying 
financial statements. The final dividend will be 
paid on 5 July 2019 to all shareholders on the 
register at the close of business on 31 May 2019. 
Shareholders will again be offered the option to 
participate in a dividend re-investment plan.

22 Whitbread Annual Report and Accounts 2018/19

UK total accommodation sales growth comparison

London
Premier Inn
Midscale and economy hotel market

London outperformance

Regions
Premier Inn
Midscale and economy hotel market

Regions outperformance

Total UK
Premier Inn
Midscale and economy hotel market

H1
2018/19

H2
2018/19

FY
2018/19

7.2%
3.0%

7.3%
9.2%

7.2%
6.0%

420bps

(190)bps

120bps

4.3%
3.5%

0.5%
0.9%

2.5%
2.3%

80bps

(40)bps

20bps

4.8%
3.7%

1.9%
3.4%

3.5%
3.6%

Total UK outperformance

110bps

(150)bps

(10)bps

Earnings per share

Continuing operations
Underlying basic earnings per share
Statutory basic earnings per share

2018/19

2017/18

Change

193.2p
115.2p

190.7p
188.0p

1.3%
(38.7)%

Continuing and discontinued operations
Underlying basic earnings per share
Statutory basic earnings per share

248.8p
2,040.8p

260.2p
239.7p

(4.4)%
751.4%

Cash generation 

Underlying operating profit
Depreciation and amortisation
Other non-cash items
Change in working capital

Cash generated from operations
Maintenance capital expenditure
Interest
Tax

Discretionary free cash flow
Pension
Dividends
Expansionary capital expenditure
Proceeds from sale & leaseback transactions
Proceeds from disposal of business and PPE
Proceeds on disposal of subsidiaries
Shares purchased in share buybacks
Other 

Net cash flow
Opening net (cash)/debt

Closing net (cash)/debt

2018/19

£599m
£226m
£(10)m
£(1)m

2017/18

£622m
£230m
£13m
£12m

£814m

£877m
£(192)m £(159)m
£(34)m
£(99)m

£(34)m
£(90)m

£498m

£585m
£(194)m £(101)m
£(187)m £(178)m
£(365)m £(396)m
£75m
£57m
£0m
£0m
£15m

£0m
£9m
£3,809m
£(170)m
£16m

£3,416m
£833m

£(2,583)m

£57m
£890m

£833m

“The Group’s dividend policy is 
to grow the dividend broadly 
in line with earnings across 
the cycle.”

Cash generation | Consistent & strong  
to fund investments
Cash generation remained strong in the year 
with cash generated from continued and 
discontinued operations of £814 million (FY18: 
£877 million), whilst converting 83% of 
underlying operating profit into discretionary 
free cash flow totalling £498 million (FY18: £585 
million; 94%). This discretionary free cash flow 
was used to fund Whitbread’s agreed pension 
deficit recovery contribution of £87 million, 
dividend payments of £187 million and 
expansionary capital expenditure of £365 
million. The discretionary free cash flow was 
down year-on-year due to the disposal of Costa 
in January and an increase in cash maintenance 
capital of £33 million in Premier Inn.

The proceeds from the sale of Costa were also 
received in the year, which were £3.8 billion net 
of transaction costs, separation costs and tax. 
These have been used to fund £170 million of 
the share buyback programme and the first 
phase of the pension settlement of £107 million 
(see Pensions).

Capital investment | Compelling opportunities 
to invest at a strong return on capital
Capital expenditure during the year was £557 
million (FY18: £555 million). Investments in new 
and extended hotels mature over a 1-4 year 
period and deliver mature return on capital 
between 12% and 14%. In the last two years, 
£453 million has been invested in expanding the 
UK network with a further £150 million invested 
in the organic pipeline in Germany and the 
Middle East. Maintenance capital expenditure in 
Premier Inn is essential to ensure consistent, 
high quality rooms across the estate which is a 
key driver of repeat direct business. 
Maintenance capital increased £33 million 
year-on-year due to the timing of cash 
payments, and is expected to be approximately 
£150 million in FY20.

Capital expenditure for Premier Inn Germany 
does not reflect any amounts for the announced 
agreement to acquire a portfolio of hotels, 
which will be paid on completion of the 
transaction, which is expected to be in February 
2020. The total cost of the transaction and 
costs relating to conversion to Premier Inn are 
expected to be around £300 million, with 
around £200 million due in FY20 and the 
remaining payments made on the opening of 
the six pipeline hotels.

Capital discipline | Asset-backed balance 
sheet provides flexibility
Whitbread has retained its strong financial 
position and has access to a broad source of 
funds at attractive rates, in order to take 
advantage of freehold property and acquisition 
opportunities as they arise, such as the agreed 
acquisition in Germany that will complete in 
February 2020. Maintaining a prudent leverage 
position also ensures that Whitbread retains a 
strong covenant for further leasehold expansion 
in the UK and Germany.

Strategic report

Capital investment

Maintenance and product improvement
New / extended UK hotels
Premier Inn Germany & Middle East
Discontinued Operations

Total

2018/19

£151m
£226m
£85m
£95m

£557m

2017/18

Last 2 years

£118m
£227m
£65m
£145m

£269m
£453m
£150m
£240m

£555m £1,112m

Capital discipline

Funds From Operations (FFO)

Adjusted net (cash)/debt

Lease debt (8x rent)

Lease-adjusted net (cash)/debt

Freehold/leasehold mix
Lease-adjusted net debt: FFO
Fixed charge cover

2018/19

H1 2018/19

2017/18

£902m

£953m

£921m

£(2,573)m

£890m

£843m

£2,193m £2,316m £2,227m

£(380)m £3,206m £3,070m

62:38%
(0.4)x
2.9x

63:37%
3.4x
2.8x

64:36%
3.3x
2.9x

“Maintaining a prudent 
leverage position also ensures 
that Whitbread retains a 
strong covenant for further 
leasehold expansion in the 
UK and Germany.”

www.whitbread.co.uk/
investors

Financial statements 
Pages 105 to 168

Whitbread Annual Report and Accounts 2018/19 23 

Strategic report

Group Finance Director’s review continued

Return on capital | consistently delivering above cost of capital

Premier Inn (before unallocated central costs)
Continuing operations

Continuing and discontinued operations

2018/19

12.7%
12.2%

15.6%

2017/18

13.4%
12.5%

15.4%

Change

(70)bps
(30)bps

20bps

Impact on the Group of capital invested  
for future openings

(130)bps

(110)bps

(20)bps

IFRS 16 – Balance sheet impact

Total assets
Total liabilities

Net assets

Pre- 
IFRS 16

Add lease 
liabilities
(+/- 100)*

Add right-of-
use asset
(+/- 100)*

Post-
IFRS 16

£7,904m

–

£(1,702)m £(2,500)m

–
£6,202m £(2,500)m £2,100m

£5,802

£2,100m £10,004m
£(4,202)m

Add
depreciation
& interest
(+/- 100)*

Post-
IFRS 16

–

£795m
£(90)m £(250)m
£(90)m

£545m
£(110)m £(138)m

Remove 
rent

–
£169m
£169m
–

£169m £(200)m

£407m

Pre-
IFRS 16

£795m
£466m
£438m
£260m
193.2p
115.2p

Post-
IFRS 16

Range of
outcomes

£795m
£545m
£407m
£229m
176.2p
98.2p

–
£10m
£10m
£10m
5p
5p

IFRS 16 – Income statement impact

EBITDAR
Rent and depreciation

Underlying operating profit
Net finance costs

Underlying profit before tax

Pre- 
IFRS 16

£795m
£(329)m

£466m
£(28)m

£438m

Key performance measures under IFRS 16

EBITDAR
Underlying operating profit
Underlying profit before tax
Statutory profit before tax
Underlying basic earnings per share
Statutory basic earnings per share

Whitbread agreed to 
make accelerated 
contributions to the 
Whitbread Pension 
scheme of up to  
£380 million

Following the sale of Costa to The Coca-Cola 
Company, Whitbread will use a lease-adjusted 
net debt to funds from operations (FFO) ratio to 
ensure it retains a strong financial position. 
In-line with credit rating agency methodology, 
net debt is adjusted for leases at eight times the 
annual property rent. After returning up to £2.5 
billion of the Costa proceeds to shareholders, 
and retaining around £800 million to fund future 
growth opportunities in the UK and Germany, 
Whitbread will be at around 3.5 times lease-
adjusted net debt to FFO. Whitbread believes 
that equal to or less than 3.5 times FFO is an 
appropriate leverage for the continuing business.

Sufficient headroom in debt funding facilities is 
also in place to finance short and medium-term 
requirements, with total committed facilities of 
approximately £1.8 billion. Committed debt 
facilities include US Private Placement loans of 
£359 million (at the hedged rate), a £450 million 
bond and a syndicated bank revolving credit 
facility (“RCF”) of £950 million.

Pension
Whitbread reached an agreement with the 
Trustee of its defined benefit pension scheme, 
the Whitbread Group Pension Fund (the 
“Pension Fund”) following the sale of Costa. The 
agreement released Costa from its obligations to 
the Pension Fund and involved a one-off 
contribution to the Pension Fund of £380 million 
together with some contingent protection, 
which has enabled the Trustee to significantly 
reduce the Pension Fund’s investment risk. This 
replaced the previous protection and previously 
agreed deficit recovery plan, which would have 
required Whitbread to make total payments of 
£326 million to the Pension Fund over the next 
four years. Additional contributions to the 
Pension Fund of approximately £10 million per 
year will continue to be made through the 
Scottish Partnership arrangements. A 
consolidated charge was put in place securing 
properties totalling £450 million which will 
reduce to £408 million following completion of 
the 2020 actuarial valuation. The charge secures 
the obligations of various Group companies to 
make payments to the Pension Fund and 
replaced two charges that were released.

Return on capital 
There is currently £302 million of capital 
invested for future openings. This has an impact 
on Whitbread’s continuing and discontinued 
reported return on capital of 130bps.

Surplus capital | Returning up to £2.5 billion 
of proceeds from the sale of Costa
Whitbread received gross proceeds from the 
sale of Costa to The Coca-Cola Company of 
£3.9 billion, with total separation and transaction 
costs, including tax, resulting in £3.8 billion net 
cash proceeds. From this, Whitbread agreed to 
make accelerated contributions to the Whitbread 
Pension scheme of £380 million, which reduces 
the deficit. A further £300 million has been 
retained by Whitbread for the purchase and 
brand conversion of 19 hotels in Germany in 
February 2020.

24 Whitbread Annual Report and Accounts 2018/19

Due to the opportunities for future growth, 
Whitbread will retain £500 million to de-
leverage in the short-term, providing sufficient 
future leverage capacity. This enables up to  
£2.5 billion in surplus capital to be returned  
to shareholders, unless more value creating 
alternatives arise. A share buy-back programme 
commenced in January 2019, with the intention 
to repurchase up to £500 million of shares by 
May. By the year-end, 3.5 million ordinary shares 
were purchased and held as Treasury shares,  
of which 3 million have subsequently been 
cancelled in the new financial year.

Whitbread intends to return up to £2 billion 
through a tender offer to be launched in June 
2019, subject to approval by shareholders. A 
tender offer enables shareholders to tender 
their shares for purchase at a specified price (or 
within a price range), over a specified period of 
time. Shareholders can choose how many of 
their shares to tender. At this stage, Whitbread 
intends to pursue a “variable price” tender offer, 
with the price range based on the volume-
weighted average price of Whitbread’s shares in 
a short period up to and including closing of the 
tender offer at the point of completion. Any 
surplus capital following the tender offer will be 
reviewed and the appropriate manner to return 
to shareholders will be considered.

IFRS 16 Leases | Non-cash impacts upon 
application in FY20
The new accounting standard for leases will be 
implemented during FY20, with full adoption for 
the FY20 interim results. Whilst there will be a 
significant impact on the statutory income 
statement and balance sheet, there will be no 
change to Whitbread’s cashflows and its  
growth plans, including the ongoing disciplined 
approach to capital allocation. Furthermore, no 
detrimental impact is expected to Whitbread’s 
covenants or ability to satisfy its liabilities.

IFRS 16 – Summary of changes and impacts
Under IFRS 16, lease liabilities and associated 
‘right of use’ assets are recognised on the 
balance sheet using discounted cash flows. As 
many of Whitbread’s leases are long property 
leases, these changes will significantly increase 
both total assets and total liabilities, and have a 
material impact on key performance metrics, 
including earnings per share.

In the income statement, rental charges for 
operating leases are replaced with depreciation 
of the newly recognised asset and interest on 
the newly recognised lease liability. This in turn 
will impact some of Whitbread’s key reporting 
measures, including underlying operating profit, 
which will increase as a pre-interest measure, 
and profit before tax, which will decrease as a 
disproportionate amount of interest is applied at 
the start of a lease.

Key performance measures under IFRS 16
Under IFRS 16, EBITDAR will not be impacted and 
will therefore provide a good indicator for 
continuing operating performance. In addition, 
certain adjustments will be required to ensure the 
important return on capital measure remains a 
meaningful and consistent metric going forward.

Strategic report

“Whitbread has significant 
structural growth opportunities 
in the UK and Germany with 
confidence in its plans.”

Whitbread intends  
to return up to

£2bn

of the Costa sale 
proceeds through  
a tender offer in the 
summer of 2019

FY20 outlook
Whitbread is confident in its plans given the 
significant structural growth opportunities in the 
UK and internationally. Investment will continue 
in order to maintain Premier Inn’s competitive 
advantages and to capitalise on these structural 
opportunities. The UK environment remains 
subdued and sustained inflation continues to be 
a significant challenge. At this stage in the new 
financial year it is too early to know how business 
confidence and its impact on the market will 
evolve. However, given Whitbread’s strong 
balance sheet, efficiency programme and robust 
business model, it is in a strong position 
compared to its competitors. 

There has been a further weakening in market 
demand since the start of FY20, particularly in 
the regions where most of Premier Inn’s hotels 
are located. Regional midscale and economy 
market total sales were down 1.5% in March and 
RevPAR was down 4.4%; a weaker performance 
than we had expected at the time of our  
FY19 third quarter trading update in January. 
Whitbread is therefore planning on the following 
assumptions for FY20:

•   Weak UK market RevPAR, especially in the 

regions;

•   Greater investment in the UK, including 

capacity addition of 3,000-4,000 rooms;

•   Some operational dis-synergies of around £10 

million following the sale of Costa;

•   Good progress with the efficiency programme 
expected to deliver savings of £40-50 million, 
but £20-30 million lower than higher cost 
increases of approximately £70 million; and

•   German losses expected to be approximately 
£12 million as we invest to support the c.2,500 
rooms that will open during FY20.

Despite the short-term challenges outlined, 
Whitbread’s ongoing disciplined allocation of 
capital and focus on executing the strategic plan 
will ensure Premier Inn continues to win market 
share from the declining independent hotel 
sector in the UK and Germany, delivering 
sustainable growth in earnings and dividends and 
a strong return on capital over the long-term.

Nicholas Cadbury
Group Finance Director
29 April 2019

Whitbread Annual Report and Accounts 2018/19 25 

Strategic report

Stakeholder engagement

Workforce engagement  
During the year we set up the Whitbread 
Employee Forum, which is designed to give 
our teams greater levels of involvement in 
shaping some of our strategic plans and 
major decisions. The forum is made up of 
employees who were elected from different 
functions and parts of the Company, and 
these elections will take place every two 
years. The Chair of the Support Centre 
Employee Forum, currently Mark Anderson, 
Managing Director of Property and 
International, will also be elected every two 

years from the Whitbread Executive 
Committee. The forum will meet once a 
quarter, in line with the Company’s annual 
strategy cycle, and the representatives 
circulate information to their relevant 
functions after each meeting. The main aim 
of the forum is to represent the voice of 
employees across all functions and to 
increase employee involvement. It will deal 
with issues where there is likely to be a 
significant impact to our teams. Members  
of the forum will give a presentation to the 
Board this year aimed at helping the Board 
to stay connected to the workforce.

Working parallel to the Employee Forum is 
the Support Centre Workplace Forum. This 
was set up in October 2017 to help drive 
improvements in the workplace, specifically 
the Whitbread campus in Dunstable. It is 
made up of representatives across the 
different support centre teams and 
buildings, and its main aim is to ensure that 
there is a regular two-way conversation 
about facilities and technology. The forum 
meets once a month. More information on 
workforce engagement can be found on 
pages 30 and 31. In addition, the YourSay 
survey is an important engagement tool. 
Details can be found on page 32.

Investor engagement  
The Board is committed to ensuring there  
is continued sufficient and effective 
communication and engagement between 
the Company and our investors through 
various different means throughout  
the year:

Interaction with all investors
•  The Company’s website  

(www.whitbread.co.uk), where 
information and news is regularly 
updated.

•  The Annual Report and Accounts,  

which sets out details of the Company’s 
strategy, business model and 
performance over the past financial year 
and plans for future growth.

•  Presentations of full-year and interim  

results to analysts and shareholders, that 
are also available to live stream on the 
Company’s website.

Interaction with all shareholders
•  The Annual General Meeting, where  
all shareholders can vote on the 
resolutions proposed and put questions 
to the Board and executive team.

•  Electronic communications with 

shareholders including use of the  
online share portal.

Interaction with institutional shareholders
•  The Chief Executive, Group Finance 
Director and Director of Investor 
Relations hold meetings with institutional 
investors following the full-year and 
interim results.

•  The Chairman meets with institutional 

shareholders on request.

•  The Chief Executive and Group  

Finance Director also meet with investors 
on request.

•  The Board receives updates on the  

views of major shareholders from the 
Company’s brokers.

On top of the usual methods of  
engagement between the Company and  
its investors, there were some additional 
interactions this year:

Consultation with shareholders
•  A formal consultation was held with 
shareholders regarding the new 
Performance Share Plan announced at  
the June AGM.

•  All top 20 shareholders and proxy 

advisory firms were consulted at least 
once over a four-week period.

Investor meetings following  
announcement of the Costa sale
•  Over 600 investor meetings were held 
after the announcement of the Costa 
sale, which included a discussion on  
the different options available for return 
of capital.

•  There was an additional General Meeting 

held in October. 

Capital Markets Day
•  A Capital Markets Day was held in 

February and there was a live webcast  
of the day’s presentation available on  
the website.

Community engagement
Community engagement is an 
important focus for Whitbread, 
and further information on how  
we achieve this can be found 
throughout this Annual Report, 
highlighted with the Force for 
Good ‘Community’ logo.

Customers
We carry out a number of 
guest satisfaction surveys. 
More information can be found 
on page 40.

Supplier engagement
There are a number of ways 
that we engage with suppliers, 
including the annual Whitbread 
Supplier Conference, which 
includes category-specific 
events and talks from 
Whitbread senior leaders.  
We also hold regular meetings 
with key suppliers to monitor 
performance, share information 
and identify mutually beneficial 
opportunities. We undertake 
significant due diligence on our 
suppliers and have an ethical 
audit programme.

Pension Trustee 
engagement
A Company representative 
attends the Pension Trustee’s 
Funding & Investment and 
Benefits Sub-Committee 
meetings. Attendance enables 
an understanding of planned 
investment changes and, where 
appropriate, to provide a 
Company view. In addition, the 
Group Finance Director attends 
a Trustee meeting annually.

26 Whitbread Annual Report and Accounts 2018/19

Non-financial information statement

Strategic report

As the UK’s largest hotel company, we have a responsibility to focus and lead on our most important people, social and 
environmental issues. We aim to comply with the new non-financial reporting requirements contained in sections 414CA and 
414CB of the Companies Act 2006. The below table, and information it refers to, is intended to help stakeholders understand 
our position on these key non-financial matters. 

Policies and standards which govern  
our approach

See for additional information 

Reporting requirement

Anti-corruption and 
anti-bribery

Employees

Environmental matters

Human rights

•  Anti-Bribery Policy
•  Code of Conduct
•  Gifts and Hospitality Policy 
•  Premier Inn and Restaurants Competition 

Compliance Guidance 

•  Speaking Out Policy

•  Code of Conduct
•  Disability Awareness Policy 
•  Equal Opportunities Policy
•  Gender Pay Gap Report 2018
•  Health and Safety Policy – statement of intent
•  Human Trafficking Positioning Statement
•  Speaking Out Policy
•  Modern Slavery Statement 2018/19

•  Commodity Policies: Palm oil, Timber, Meat 

(beef, pork), Fish, Cotton, Coffee

•  Premier Inn Environment Policy
•  Responsible Sourcing Policy
•  Restaurants Environment Policy

•  Code of Conduct
•  Commodity Policies: Palm oil, Timber, Meat 

(beef, pork), Fish, Cotton, Coffee

•  Disability Awareness Policy
•  Equal Opportunities Policy
•  Human Rights Policy
•  Human Trafficking Positioning Statement
•  Modern Slavery Statement 2018/19

Privacy

•  Code of Conduct
•  Customer Privacy Policy
•  Data Protection Policy
•  Employee Privacy Policy

Social matters

•  Gender Pay Gap Report 2018
•  Responsible Sourcing Policy

•  Winning teams, pages 31 to 37
•  Corporate governance, pages 56 to 65
•  Audit Committee report, pages 66 to 69

•  Group HR Director’s review, pages 30 to 31
•  Winning teams, pages 31 to 37
•  Force for Good, pages 46 to 49 and sections 

highlighted with Force for Good logos

•  Strategic progress, pages 12 to 17
•  Force for Good, pages 46 to 49 and sections 

highlighted with Force for Good logos

•  Group HR Director’s review, pages 30 to 31
•  Winning teams, pages 31 to 37
•  Customers, pages 40 to 43
•  Force for Good, pages 46 to 49 and sections 

highlighted with Force for Good logos

•  Winning teams, pages 31 to 37
•  Corporate governance, pages 56 to 65

•  Group HR Director’s review, pages 30 to 31
•  Winning teams, pages 31 to 37
•  Customers, pages 40 to 43
•  Force for Good, pages 46 to 49 and sections 

highlighted with Force for Good logos

Description of principal risks and impact of business activity

•  Principal risks and uncertainties, pages 52 to 55

Description of the business model

•  Our business model, pages 10 to 11

Non-financial performance indicators 

•  Key performance indicators, page 3

Whitbread Annual Report and Accounts 2018/19 27 

Strategic report

Consistent 
standards

‘5’ stars

Dominic Brown joined Whitbread following  
four years’ service in the British Army, before  
an accident resulted in a medical discharge.

Following his discharge, with exemplary conduct, 
he returned to the UK. He held many different 
roles but struggled to settle, with none offering 
the fast-paced progression on merit and sense  
of belonging to something big without being lost 
as a number. Dominic joined Whitbread as a 
member of our housekeeping team and through 
the coaching and development that he has 

28 Whitbread Annual Report and Accounts 2018/19

Strategic report

t

i m  
a
r
o m e
y
r
e v e

t h e
  p u t
r
a
  h e
t h e
  d o .”
  w e

o
t
t
a
t h i n g

Dominic Brown
Deputy Manager
Premier Inn, New Street, Birmingham 

“ W e
c u s t
f
o

Delivering consistency across  
more than 

78,000

Premier Inn rooms

is as tight as possible through our  
rigorous approach to quartile performance 
management. This approach also helps us 
identify any areas that require further 
improvement or investment.

received, he has found the stability and 
progression, through the training and 
development that Whitbread offers, and 
represents Premier Inn with the highest standards.

Housekeeping team
We aim to put the customer at the heart of 
everything we do, and to ensure this is the  
case, we employ very strict, consistent brand 
standards at all of our hotels. These standards 
encompass every part of the guest experience, 
from the welcome when they arrive, to the bed 
and bathroom when they enter the room, 
through to their breakfast the next morning.

Our housekeeping team are an integral part of 
our operations and ensure that every customer 
in every site is greeted with the same consistent 
high standards when entering each room. The 
same site operating procedures are used at all 
of our sites and we have a number of quality 
control mechanisms in place to make sure our 
operational teams are always delivering to the 
standards we expect.

One of the main ingredients of a good night’s 
sleep is a great bed. Our operational teams are 
measured on the delivery of the brand in every 
single business and we have a relentless focus 
on ensuring the experience gap for our guests  

Whitbread Annual Report and Accounts 2018/19 29 

 
 
 
 
 
 
 
 
Strategic report

Group HR Director’s review

A year of 
extensive 
change

10

Hampton-Alexander  
top 10 company for  
women on boards

Top

employer award

600+

apprentices in learning

75%

overall team engagement

Louise Smalley 
Group HR Director

We recognise and value the contribution that 
our 35,000+ team members make to providing 
outstanding service to our millions of guests  
and customers. 

Creating a working environment where our 
team members can provide outstanding  
service to our customers continues to be a core 
strength for Whitbread. We continue to invest  
in building and developing our 35,000+ team 
members, from our customer-facing teams 
through to our most senior leaders. 

This year we have had a huge transformation  
as a business with the sale of Costa. However, 
our fundamental beliefs and values remain the 
same and continue to hold strong throughout 
the organisation. These are reinforced through 
our performance processes. Our Customer 
Heartbeat model continues to be the bedrock 
of our business and we are committed to 
creating teams who put the customer at the 
heart of everything they do, striving for 
customer loyalty. Our teams are driven to be  
a force for good in their communities, and 
consistently demonstrate our aims to enable 
people to live and work well. 

2018/19 has seen positive results for Whitbread 
whilst navigating a year of extensive change, 
and we have continued to work with all our  
line managers to support our teams throughout 
the year. 

30 Whitbread Annual Report and Accounts 2018/19

Whilst our strategy remains the same, the shape 
of our business has adapted following the sale 
of Costa. In order to set ourselves up for success 
as a focused hotel business we have implemented 
a simpler Support Centre structure, so that we 
can effectively and efficiently support our UK 
hotels and restaurants, as well as our exciting 
new pipeline of hotels in Germany. This new 
structure will create a more agile Support 
Centre, focused on delivering critical projects 
efficiently and ensuring that we execute things 
brilliantly to best serve our team members  
and guests.

Whitbread has been recognised as a ‘Top 
Employer’ by the Top Employers Institute for 
the ninth year running. The accreditation 
involves a comprehensive analysis of our people 
practices across all our operational teams and 
Support Centre in areas such as diversity and 
inclusion, talent management and learning and 
development. We are exceptionally proud of 
this achievement, as organisations must have 
the highest standards of excellence across  
a range of employee conditions to qualify. 

However, we are not complacent and to ensure 
we remain focused on our core people 
strategies, we have continued to:

•  retain our Winning Teams;

•    engage and enable our Winning Teams  

in two-way dialogue; and 

•  create a ‘no limits to ambition’ environment.

Retaining our Winning Teams
2018/19 has been a more challenging year 
across our hotels and restaurants, with the team 
retention score declining slightly versus last 
year. This has been driven by a combination of 
both external factors, such as the uncertainty 
surrounding Brexit, as well as internal change 
programmes, including the creation of optimal 
site management structures across both the 
hotel and restaurant operations. We have a 
robust plan for 2019/20 to deliver targeted 
interventions in support of our management 
teams as they work to improve their retention 
scores in the year ahead.

Team retention is a critical priority for the 
business. Our extensive research into the drivers 
of team retention shows us the significant 
benefit of what we call ‘manager stability’ –  
a strong, quality line manager in a site or team 
can be shown to correlate significantly with 
team continuity and guest experience. Therefore, 
at the heart of our people strategy is the 
investment in pay, skills training and talent 
planning to ensure that every single one of our 
hotels and restaurants is run by a high quality 
and confident manager.

Engaging and enabling our  
Winning Teams in two-way dialogue
We understand that giving our teams a 
meaningful voice is critical to ensuring that we 
are giving them the support and development 
they need. Across Whitbread 84% of our team 
members took part in our annual engagement 
survey, YourSay, which included Costa. 

Board Directors

Executive Committee

6.6%

reduction in the Gender 
Bonus Gap from 61.94% in 
2017 to 55.34% in 2018

6 Male
4 Female

7 Male
2 Female

Direct reports to the 
Executive Committee

All Whitbread 
employees

33 Male
22 Female

12,935  Male
22,699 Female

Although our overall ‘engagement’ score has 
decreased by 3%pts to 75%pts, our survey 
partner Korn Ferry has confirmed that 
Whitbread still performs ahead of our sector. 
However, we recognise there is more work to do 
and this will be a key focus over the next year. 
Whitbread maintained its enablement score of 
81%, which is a measure of whether our teams 
feel equipped to do their job.

We announced last year our intention to 
introduce Employee Forums across all our 
business units to ensure that the employee 
voice was heard extensively all the way up to 
the Board, and we have already held our first 
cycle of meetings. Whitbread recognises the 
value that a diverse team perspective can add 
to the development and implementation of 
initiatives. I am proud of the work we have done 
to establish these forums and create a space for 
our teams to have direct involvement in shaping 
some of our strategic plans and major decisions. 
This gives us the opportunity to be informed by 
the views of our teams and to be transparent 
about how decisions are made. 

We also ran our successful executive 
development programme called ‘SPRINT’; 
designed to offer our future senior managers  
an opportunity to collectively influence and 
shape Whitbread’s future direction. The 
programme aimed to deliver high impact and 
immersive learning experiences that rapidly shift 
thinking on both complex business problems 
and leadership. 

We have put diversity at 
the core of our people 
plan and continue to 
focus on becoming the 
most inclusive business 
hospitality

Strategic report

Creating a ‘no limits to ambition’ environment
We have put diversity at the core of our people 
plan and continue to focus on becoming the 
most inclusive hospitality business. We 
recognise that creating a diverse and inclusive 
culture brings significant business benefits and 
ultimately leads to better business performance. 
We are aware that, following the sale of Costa  
to The Coca-Cola Company, our remaining 
Whitbread business is less diverse than it had 
been previously. Whilst our new baseline is in 
line with our benchmark understanding of the 
hotels and property sectors, we are very 
conscious of the need to ensure our diversity 
and inclusion agenda is energising and 
impactful, in order for us to achieve our 
strategic goals. 

Our Executive Committee have each agreed  
to personally take a sponsorship role for 
different representative groups including 
gender, LGBT, BAME and disability. We have 
also established a very strong set of diversity 
champions and steering committees within our 
operational teams. 

The results of our second Gender Pay Gap 
report for 2018 is 12.68% which has risen 
marginally by 0.03% against our pay gap of 
12.65% in 2017. This is driven by the gender mix  
in our employee workforce, where there has 
been an increase in the number of female 
employees in our hourly paid roles from 65%  
last year to 66%. We have started to see some 
encouraging progress in our key underlying 
measures including a reduction in the Gender 
Bonus Gap from 61.94% in 2017 to 55.34% in 
2018. There is still much more to do to ensure 
that men and women are equally balanced 
within the business. For senior vacancies, we  
are working hard across our recruitment activity 
to attract and select a mandated diverse  
range of candidates. We have targeted activity 
which spans reviewing our selection processes 
for gender bias language, to unconscious  
bias training. 

Addressing flexible working practices is a  
critical enabler to attracting and retaining key 
populations, including women. We have seen  
a material uptake in flexible working within our 
Support Centre. 

Using the Hampton-Alexander review method,  
a breakdown of the Directors of Whitbread, 
Executive Committee, direct reports to the 
Executive Committee and all Whitbread 
employees by gender as at 28 February 2019  
is set out on this page. 

Louise Smalley
Group HR Director
29 April 2019

Whitbread Annual Report and Accounts 2018/19 31 

Strategic report

Winning teams

At its heart, 
Whitbread  
is all about 
people

 “ Across all my roles 
I’ve loved the people 
I’ve worked with – 
they are the most 
important element 
of our business.”

We employ over 35,000 
team members across our 
brands. It is our Winning 
Teams that make every day 
experiences special for our 
customers, so they return 
time and time again. That’s 
why ensuring our people feel 
invested in and supported  
is important to us. 

Listening to our Winning Teams –  
some highlights
The YourSay survey uses a tested measure  
of ‘engagement and enablement’ which,  
coupled with the response rate, helps us to 
understand how our people feel about working 
for Whitbread and what we can do to make  
it better. 

Our Premier Inn Germany team received a  
high engagement score of 85%. To maintain 
these great results, our Germany team has 
conducted meetings with every department  
to create action plans, which are now reviewed 
with the teams on a quarterly basis. The team 
has also launched our ‘Beekeeper’ App, an 
internal social media app that makes it easy  

32 Whitbread Annual Report and Accounts 2018/19

Our 2018 YourSay results:

87%

of our team members feel 
they have received the 
correct training to do their 
jobs well

88%

believe their team works 
together to deliver the best 
service for our customer 

86%

are in jobs that suit their 
skills and abilities 

78%

do not experience barriers 
to do their job well 

78%

are satisfied with 
opportunities for learning 
and development 

to quickly exchange information between 
team members, such as important events  
and best practice.

To further our commitment to employee 
engagement, this year has seen us introduce a 
Whitbread Employee Forum to represent the 
voice of all employees across the UK business. 
Employee Forum representatives are  
self-nominated and elected by their peers  
to represent those who do the same or  
similar work within the organisation. Our  
focus this financial year has been to lay strong 
foundations for a consistent process by  
which to engage with our teams and to 
effectively channel employee voice. We held 
elections across the UK over the summer of 
2018, followed by a programme of training for 
the newly elected representatives, with the 
first stage of meetings already having  
taken place.

Recognising and rewarding our  
Winning Teams 
We are focused on local manager 
empowerment to deliver timely, meaningful 
and engaging team member recognition. 
Throughout 2018/19, £630,000 was issued to 
local managers for recognition of exceptional 
performance. A total of £484,000 was also 
awarded, through our ‘My Rewards’ portal  
to our Winning Teams, rewarding great  
guest experiences and outstanding sales 
performance. We have also commenced 
simplifying our reward structures as part of 
our ongoing plans to streamline and reduce 
complexity for our teams in understanding 
their overall reward.

Strategic report

Confidence to succeed 
Georgie Fleming joined Whitbread six years  
ago as a team member. She decided that an 
apprenticeship would be a great route for her, 
so joined our Level 4 Apprenticeship in 
Hospitality Management, whilst working as a 
reception team member. Working in a Premier 
Inn gave her the autonomy to deal with 
problems or guest issues on her own, giving  
her the confidence she needed to succeed.

Georgie heard about opportunities through 
her apprenticeship, by networking with other 
employees of Whitbread and learning about 
the other roles that were available. 

“I wanted to run my own hotel one day, so I 
decided to begin my apprenticeship with 
Premier Inn. I’ve always thought one of the 
brilliant things about Whitbread is that you 
can achieve so much without the need of 
formal qualifications. You also have the 
opportunity to move across brands if you 
want to. Across all my roles I’ve loved the 
people I’ve worked with – they are the most 
important element of our business”. 

Our Food and Beverage Skills Academies have 
continued to play a critical role in the training 
and development our teams, empowering them 
to learn the skills needed to deliver great food 
quality, in kitchens designed for learning.

Premier Inn Germany has continued to invest  
in development programmes for team members 
and managers as our hotel business grows. We 
established our ‘train the trainer’ programme, 
which prepares capable employees to deliver 
on-the-job training. We use this format to 
prepare potential skills trainers for opening 
hotels or hotel coaches who support training 
delivery in the hotel. We have also held 
coaching sessions for future hotel managers, 
covering important leadership themes which 
can be applied directly to their daily operations. 

Whitbread Annual Report and Accounts 2018/19 33 

Developing our Winning Teams 
At Whitbread, we are committed to actively 
seeking opportunities to develop our teams. 
Our structured learning is specific to every 
operational role, so everyone is set up to be 
confident, knowledgeable and capable to 
succeed in their role with the right skills. 

450

team members who 
participated in the 
management development 
programme

This year, we launched our new Management 
Development programmes to support our 
ambition of sourcing 80% of vacancies from  
our internal talent across Premier Inn and our 
restaurants. The programmes are designed to 
offer career pathways from team member roles 
through to General and Hotel Manager roles.  
We are pleased to see that out of 450 team 
members who participated in the programme, 
58% of them have so far secured their  
next professional role as a result. We have  
a further 200 delegates continuing their 
development journey. 

The launch of our Premier Inn Skills Matrix  
has been an exciting addition to Premier Inn’s 
operational learning and development 
curriculum. This breaks down the skills and 
knowledge required for each role within Premier 
Inn, ensuring that every team member can grow 
and contribute from any start point and are set 
up for success. To date we have launched the 
Skills Matrix to over 11,000 of our team 
members, with great success and positive 
feedback, and we are currently working towards 
a full launch alongside a new Premier Inn 
induction in 2019/20.

Our Management  
Skills training team 
supported the 
operational structure 
changes in both  
Premier Inn and our 
restaurants and to focus 
development in new 
roles as they were 
introduced

Strategic report

Winning teams continued

‘Think like a Chef’ 
Our ‘Think like a Chef’ campaign, which 
addresses the imbalance of men and women 
choosing careers in professional kitchens; 
was launched on International Women’s Day 
in March 2018, to attract a greater diversity of 
talent into our kitchen teams. A year on, we 
are thrilled to have attracted 9% more skilled 
female chefs who want to work at Whitbread 
than in previous years, alongside 8% more 
females who will consider starting a new 
career in our kitchens. In total the campaign 
made around three million impressions, with 
a third being through social media. The 
campaign will continue throughout 2019. 

Chef ratio

81%  Male
19%  Female

9%

more skilled female chefs

Creating a ‘no limits to ambition environment’ 
We remain committed to the recommendations 
in the Hampton-Alexander Review and featured 
for the second year in the top ten companies for 
gender balance in senior leadership. We are 
aiming to achieve or exceed a minimum of 30% 
female representation in our senior leadership 
teams. We have continued to build our women’s 
network in WOW, which stands for ‘Women of 
Whitbread’, to identify and address the barriers 
to progression, particularly at our middle 
management levels, and have subsequently 
launched ‘Women of Whitbread IT’. We have 
also sponsored 30 female middle management 
mentees in the ‘30% Club’, an organisation that 
runs a number of initiatives to broaden the 
pipeline of women in senior positions.

This year, we hosted two big and successful 
events at our Support Centre to invite our 
employees to be curious, expand their learning 
and raise awareness. Our first event was the 
‘Learning @ Work Week 2018’, which hosted 
over 100 different learning sessions including 
talks from senior leaders, as well as sessions  
on topics such as mindfulness and personal 
effectiveness. We also hosted, for the second 

34 Whitbread Annual Report and Accounts 2018/19

‘Learning @ Work Week 
2018’, hosted over 100 
different learning 
sessions including talks 
from senior leaders

Our GLOW network 
represents and 
supports our LGBT 
community

Strategic report

year running, the ‘Wellbeing Roadshow’, 
offering advice and support on all types of 
wellbeing initiatives. The whole event created 
just over 600 learning experiences – making it 
our most successful ‘Learning @ Work Week’ 
event yet. 

In September 2018, we hosted a ‘Diversity & 
Inclusion Day’ in our Support Centre, open to all 
employees. The day was a huge success and 
hosted a variety of sessions with over 240 
learners throughout the day, including a panel 
discussion with Trevor Phillips on how to 
understand our unconscious biases, flexible 
working and inclusive leadership. Both events 
received huge engagement from our employees 
and have been key in raising awareness on 
important subjects.

Our GLOW network represents and supports 
our LGBT community. Over the past year,  
over 180 participants represented Whitbread  
in a series of successful Pride parades all over 
the country, including team members, family 
and friends to show our commitment to 
diversity. To improve the awareness of LGBT 
issues in the workplace, Premier Inn has 
introduced reverse mentoring, which involves 
LGBT team members sharing their own 
thoughts and experiences about working  
for Whitbread, with our senior leaders.

Our Premier Inn in Frankfurt has maintained  
a close collaboration with JOBLINGE, an 
incentive that fights against unemployment 
amongst young people, with a focus on 
refugees. Two of our colleagues, who have 
come from JOBLINGE, will be completing their 
apprenticeships this year, while the place for  
this year’s vocational training starting in 
September is confirmed for a JOBLINGE 
candidate once again.

Recruiting our Winning Teams
This year we have continued to focus on 
creating and supporting people’s entry into 
employment through apprenticeships, work 
placements and graduate schemes. Our student 
work experience programme enables students 
to gain an insight into the world of hospitality 
whilst receiving job training, as well as helping 
them to make an informed decision about their 
own personal career paths. This structured 
programme highlights the different roles  
within our business and the possible career 
opportunities within our sector. 

We also offer adult work placements, offering 
those who are unemployed the opportunity to 
gain on-the-job training and an insight into our 
industry, working with our partner Jobcentre 
Plus. The two-week programme allows the 
individuals to experience different roles within 
our operational business, gain practical 
experience and identify positive behaviours in 
the world of work. At the end of the placement 
we complete a mock interview, prepare a 
reference and in some cases offer employment. 

Whitbread Annual Report and Accounts 2018/19 35 

“We are aiming to 
achieve or exceed a 
minimum 30% 
female representation 
in our senior 
leadership teams.” 

Strategic report

Winning teams continued

Our apprenticeship programmes focus on 
educating our team members and supporting 
them in the world of work by developing 
knowledge, skills and behaviours. We have a 
dedicated apprenticeship team who support 
the apprentices, with quality measures in place 
to keep the learner at the heart of everything 
we do. The structure of our programmes 
enables participation from entry level roles  
up to first line management roles, building our 
talent pipeline for future growth. 

set to open in 

2020

the new Great Ormond 
Street Hospital Sight and 
Sound Centre supported 
by Premier Inn, will be the 
first dedicated medical 
facility in the UK for 
children with sight and 
hearing loss

Joey Warden, who has completed his Level 4 
apprenticeship said “Since joining the Level 4 
apprenticeship programme, I have learnt many 
invaluable skills and abilities that apply to my 
role as an Operations Manager. The programme 

takes a large amount of commitment and can 
be extremely challenging at times; however, the 
sense of achievement and opportunities it has 
offered me are incredible.”

Additionally, we have continued our successful 
graduate programmes across our Support 
Centre teams. Our functional schemes remain 
within HR, Finance, IT and Property, all of which 
are aimed at providing a strong internal talent 
pipeline. We have also continued to run our 
Finance 12-week summer internship which has 
supported our talent pipeline for our Finance 
graduate programme, giving us the ability to 
offer an insightful career experience to students 
part way through their degrees.

Great Ormond Street 
Hospital Children’s Charity
Last year, we announced the opening of the 
Premier Inn Clinical Building. This year we 
have set a new, even more ambitious pledge 
to raise £10 million to fund the building of a 
ground-breaking Sight and Sound Centre at 
Great Ormond Street Hospital. The new Sight 
and Sound Centre will be the first dedicated 
medical facility in the UK for children with 
sight and hearing loss.

Nine-year-old Josh has spent his life visiting 
Great Ormond Street Hospital (GOSH) after 
he was diagnosed with a rare condition that 
caused him to be blind from birth. “Josh finds 
the current waiting room areas noisy and 
chaotic,” says Wendy, Josh’s mum.

Patients with conditions that affect their 
ability to see and hear represent the largest 
outpatient group at GOSH – the hospital sees 
more than 8,000 children each year. The new 
centre will transform the hospital experience 
for children like Josh and bring clinical teams 
together in a unique, dedicated environment.

Children with sight and hearing loss  
were involved in designing the centre,  
helping to create a welcoming, comfortable 
environment that is fully accessible and  
easy to navigate. Features include a new 
welcoming arrival zone, artworks with sensory 
elements and a garden with plants that 
children can touch and smell. The centre will 
also house state-of-the-art soundproofed 
booths for hearing tests, an eye imaging  
suite, a dispensing opticians and other  
testing facilities.

36 Whitbread Annual Report and Accounts 2018/19

Untitled by George Smith
This piece of art has been available to see at the  
Hastings Premier Inn

Being impactful in our communities 
Our teams make a meaningful impact in  
the hundreds of communities they work  
in every day. 

Our Force for Good programme recognises the 
importance of community engagement and, as 
well as our teams working in their community 
via brilliant fundraising activities, we also target 
every new site we open to give three hours per 
team member to a community activity of their 
choice. This year we have seen even more teams 
get involved in fantastic community projects – 
everything from litter picks to food bank 
collections and donations to beach cleans. 

As part of the commitment to serving our local 
communities, this year Premier Inn launched a 
collaboration with Project Art Works, a visual 
arts organisation working with people who have 
complex needs. Through this partnership, eight 

Strategic report

“Premier Inn has supported 
Great Ormond Street Hospital 
Children’s Charity as our 
National Charity Partner since 
2012, raising over £14m  
to date.”

We expect every new  
site we open to give

3

hours per team member  
to a community activity  
of their choice.

Our third Modern  
Slavery Report has been 
published in line with  
our Annual Report and can 
be found at  
www.whitbread.co.uk/
modernslavery

original artworks were displayed across our  
East Sussex hotel receptions and at our Support 
Centre. The opening event in July 2018 saw  
the charity, artists and hotel ambassadors  
meet in London to celebrate the launch of the 
project and view the artworks before they were 
placed in our hotels. Through this new project, 
Local Art Stories, we are able to provide a 
national platform for these artists to tell their 
stories, and in doing so, ignite conversations 
between our guests and team members on 
inclusivity and diversity.

Doing business responsibly 
Last year we developed a modern slavery 
awareness training programme in partnership 
with Stop the Traffik (one of the UK’s leading 
modern slavery and human trafficking non-
governmental organisations) for team members 
across our hotels. This year we began the 
process of cascading this training programme 
to our HR and restaurant teams. 

The training was delivered through a series of 
working groups, supported by an e-learning 
module and focused on raising awareness of 
human trafficking and modern slavery, 
empowering our teams to identify potential 
indicators of human trafficking abuse in our 
sites and provide them with the tools to report  
it quickly and effectively. 

Under the Modern Slavery Act we are proud to 
publicly report our progress in tackling the risk 
of modern slavery across our business and 
supply chain.

Within 30 days of joining, every team member 
must undertake an e-learning module on 
Whitbread’s Code of Conduct, and then refresh 
their knowledge on an annual basis. The  
code covers a number of topics, including 
Whitbread’s vision and values, and the Speaking 
Out process and phoneline. It also covers areas 
of compliance, such as gifts and hospitality, 
inside information, and bribery and corruption. 
There is a separate anti-bribery e-learning 
module, which is mandatory for all team 
members to complete, and covers Whitbread’s 
policy on bribery and the Bribery Act.

Whitbread Annual Report and Accounts 2018/19 37 

Strategic report

“

I n n   h a
r
e
e m i
  Pr
t
a
a v o u r
r k i n g
 W o
f
  M y
f e .
l
e d   m y
k i n g
c h a n g
a
s p e
s
i
o b
j
t h e
f
o
t
r
p a
.” Mary Woodhall
s
s t
g u e
t h e

Receptionist

i

s

i t
t

e

o

Warm 
reception

Mary Woodhall is a receptionist at Premier Inn 
Greenwich. Mary joined Premier Inn through our 
existing relationship with Derwen College. 

Through Mary’s course with Derwen College, 
she opted to study Business Administration and 
worked towards a BTEC in this area, together 
with qualifications in Maths and English. The 
college allowed for Mary to gain experience in 
hospitality that included working on reception, 
switchboard, and also on the till in the Derwen 
College restaurant. 

38 Whitbread Annual Report and Accounts 2018/19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic report

14

Derwen College students 
in full-time positions with 
Premier Inn

We are continuing to build on the success of 
our partnership with Derwen College, as well 
as looking at opportunities with other colleges 
across the country to support and champion 
the employment of underrepresented  
groups to ensure we always have diverse, 
Winning Teams.

Derwen College and Premier Inn 
We are delighted that our training centre and 
supporting work placement programme with 
Derwen College is continuing to grow. We now 
have 14 students in full-time positions across 
the country with Premier Inn and 48 students 
have had employment placements in our hotels 
since 2013. Derwen College is a specialist 
residential education centre for young people 
with learning difficulties and disabilities. It 
equips young people aged 16-25 with the skills 
they need to be independent and prepares 
them for the workplace. To make the training as 
effective as possible, we converted a space in 
the college into a fully functioning Premier Inn 
training centre. 

Our Reception team create a guest’s first 
impression of our hotels. Their warm words and 
friendly smile help our guests feel welcome and 
at ease upon their arrival. Once the Reception 
team have efficiently checked guests in and 
answered any questions that they may have, 
they are ready to enjoy their stay with us. 
Working closely with their colleagues, they 
never stop striving to create a brilliant 
experience that encourages guest loyalty. 

Whitbread Annual Report and Accounts 2018/19 39 

Strategic report

Customers

Building 
brand 
satisfaction 
and loyalty

Our 35,000+ team members continue to 
provide outstanding experiences to our 
millions of customers. We listen to what  
our customers want and use this insight  
to enhance our customer experience and 
build brand satisfaction and loyalty. 

Excellent quality and value create 
a strong brand

40

35

30

25

20

15

10

5

0

e
r
o
c
s

y
t
i
l

a
u
Q

Hilton

Marriott

2018

2016

Holiday Inn

Holiday Inn 
Express

AirBnb

Ibis

Travelodge

-5

0

5

10

15

20

25

30

35

40

Value score

  Source: YouGov BrandIndex scores are based on a 52-week 

moving average as at 28 February 2019.

The UK’s favourite hotel chain…. once again
Premier Inn’s position as the UK’s favourite hotel 
chain was affirmed once again this year, as it 
was voted the UK’s Top-Rated Hotel Chain for 
the fourth consecutive year in the Which? Hotel  
Chain Survey. Premier Inn also scored highly on 
TripAdvisor and Premier Inn Aldgate was rated 
as the best hotel in the UK for families. Premier 
Inn was also rated as the fourth most excellent 
large hotel chain the world. 

We conduct our own post-stay internal guest 
satisfaction survey as part of our Customer 
Experience Programme. Guest responses to this 
survey allow us to measure Net Promoter Score 
(NPS) and provide us with an important tool to 
find out what our hotel and restaurant guests 
value the most and how we can improve upon 
their experience. This year our survey showed 
that 90% of Premier Inn guests rate the service 
provided by our teams positively and 89% say 
that they are likely to stay with Premier Inn 
again. These scores showed a very slight decline 
on the prior year and during the year there has 
been significant work to determine the key 
aspects of a guest’s stay that drive satisfaction 
and return rates. This has involved reviewing 
data from over 20 million stays and text 
analytics on over a million online reviews, which 
has enabled us to develop cross-functional 
action plans to address the recent decline in 
NPS and maintain our position as the UK’s most 
loved hotel brand.

40 Whitbread Annual Report and Accounts 2018/19

4

years in a row, Premier Inn 
was voted UK’s top-rated 
hotel chain by Which?

4th

most excellent large  
hotel chain in the world

Premier Inn is the only 
brand to deliver on a 
combination of both 
quality and value 

There was also a decline in the YouGov six-point 
BrandIndex score from 32.7 to 31.4, and whilst 
this was disappointing, it still represented a 
strong score versus our competitors. 

Germany is an exciting new market for Premier 
Inn. Our customers in Frankfurt have once again 
voted the hotel number one on TripAdvisor, out 
of all hotels in the city.

Meeting the needs of our business customers
Our Business Booker platform allows our 
business customers to access exclusive rates 
and personalised spend controls and reporting. 
For our larger corporates we have installed an 
even more sophisticated business account 
service where we can offer a range of deal 
mechanics, tailored discounts and higher 
service levels dependent on the total level 
of spend.

In the year, we simplified the registration 
process so that any business that successfully 
applies for a Business Booker account 
automatically receives our exclusive Business 
Flex rate. Constantly looking to improve the way 
we market to the business audience we were 
delighted to be awarded a ‘Silver’ by the Direct 
Marketing Association for the ‘Best B2B’ 
marketing campaign. These tools have to led to 
strong revenue growth from our most loyal 
customers and reduced our marketing costs.

 
 
 
Strategic report

Animal welfare
Animal welfare is crucially important to us as a 
business which means working with suppliers 
who can demonstrate their management of 
good animal welfare back to farms. 

Whitbread committed to achieving 100% 
cage-free status on all whole shell eggs by the 
end of 2020 and to sourcing 100% cage-free 
eggs for all ingredient egg products by 2025 
across all its brands in the UK and Germany.  
We were delighted to reach our whole shell egg 
target two years early and are working hard to 
meet our ingredient egg target by 2025. 

We recognise our responsibility to ensure  
high welfare standards are met throughout 
our supply chain and the welfare of the animal 
continues to be a priority. Our drive for higher 
standards was demonstrated this year through 
our score in the Business Benchmark on  
Farm Animal Welfare (BBFAW) improving 
significantly, moving us up a tier from three  
to two. 

‘Whitbread has a comprehensive farm animal 
welfare policy and has clear processes in  
place for its implementation internally and 
through its supply chain.’ BBFAW Summary 
Report 2018

Innovative new spaces
At Premier Inn we are continuously looking at 
ways to innovate the guest experience to create 
a place where they can always feel comfortable 
and at home. In our King’s Cross and Blackfriars 
hotels we have redesigned the ground floor 
public areas to reflect how people increasingly 
mix work, rest and play. 

Inspired by this approach, in 2018/19 we  
opened two new hotels at Wembley Arena  
and Spitalfields. In both hotels the lobby and 
restaurant areas have been totally re-imagined 
and redesigned so that they offer a welcoming 
and multi-purpose space where guests can sit 
and relax, hold work meetings, enjoy a meal 
with friends as well as check in to their room. 

In February we opened the first of our new 
no-frills hotel concept, ZIP by Premier Inn, on 
the outskirts of Cardiff. Through extensive 
research we learned that guests were willing to 
forego traditional expectations, such as large 
rooms and super-central locations, in favour of a 
lower price. ZIP rooms are less than half the size 
of a standard Premier Inn room and tremendous 
value for money, with rates as little as £19 per 
night. This new concept provides the Premier 
Inn brand with an exciting new platform for 
growth, giving access to a broader customer 
base, attracting those guests who are on a 
particularly tight budget, but still expect and 
deserve the basics done brilliantly. The second 
ZIP hotel is set to open in Southampton later 
in 2019. 

Whitbread Annual Report and Accounts 2018/19 41 

1st

Premier Inn in Frankfurt 
was voted the number one 
hotel on TripAdvisor, out 
of all the hotels in the city

We were delighted to 
be awarded a ‘Silver’  
by the Direct Marketing 
Association for the 
‘Best B2B’ marketing 
campaign

97%

of our bookings come  
to us direct 

292k

Facebook likes 

77k

Twitter followers 

From the beds in our 
hotel rooms to the fish 
on our plates, we strive 
to responsibly source 
the products enjoyed 
by our customers

To ensure we provide our guests with an 
outstanding breakfast service we have also 
launched ‘The Breakfast Club’, which is a 
training academy in our Birmingham New Street 
hotel where team members undertake training 
to become ‘breakfast champions’. 

Responsible sourcing 
From the beds in our hotel rooms to the fish  
on our plates, we strive to responsibly source 
the products enjoyed by our customers. Where 
this involves animal products, we work with our 
suppliers to ensure good welfare standards.  
We are making good progress towards our 
target to have all critical commodities accredited 
against robust sourcing standards by 2020.  
Our ethical auditing programme continues to 
measure, monitor and remediate our suppliers’ 
performance against the standards set out in 
our Responsible Sourcing policy.

This year we have moved away from using a 
standalone supplier data management system 
for responsible sourcing. Instead, all our 
suppliers are now registered on our internal 
procurement platform and we have 
implemented new requirements that assess a 
supplier’s approach to ethical sourcing and the 
sustainability credentials of the products they 
supply. This now means the ethical performance 
of our suppliers is managed in a fully integrated 
way with all other supplier measurement criteria.

Strategic report

Customers continued

Digital demand 
Being able to book their room easily and quickly 
is important to our guests, which is why we 
invest in superior digital distribution tools so 
they can book with us directly. This gives us 
significant competitive advantage and unlike all 
other major hotel chains 97% of our bookings 
come to us direct. As a result, we avoid 
commission fees which means we can deliver 
the great experience our customers demand 
and keep our prices low.

In the year we have made some critical 
enhancements to our website premierinn.com 
and our app, including enhancing the online 
experience for any customer that wants to  
book a hub room via the website. We 
relaunched our email platform to improve the 
emails that customers receive from us and we 
have made significant upgrades to our app, 
which has resulted in Premier Inn being awarded 
five stars in the app store and receiving 
outstanding customer reviews.

The most important meal of the day
We know that having food and drink available 
on site is fundamental to our customers when 
choosing a hotel and key to delivering a great 
experience. Breakfast is a particularly important 
part of the offer with 25% of customers telling 
us that they would not stay with us if there was 
no hot and cold breakfast option available. We 
also know that our guests would prefer to eat 
their Premier Inn breakfast in one of our own 
restaurant brands rather than in a restaurant 
that is operated by a third party. There are 
currently around 70 hotels where we do not 
manage the restaurant. These hotels typically 
have lower RevPAR (revenue per available 
room) than those hotels where we have our own 
restaurant brands. There are also a number of 
hotels in our estate where there is no breakfast 
offer in place. To address this issue we have 
designed a new concept ‘Breakfast Bar’ which  
is a small format solution which sits within  
our smallest sites and enables us to provide  
a delicious breakfast to our guests without  
them having to leave the hotel.

42 Whitbread Annual Report and Accounts 2018/19

Strategic report

“We are making good progress 
towards our target to have all 
critical commodities accredited 
against robust sourcing standards 
by 2020.” 

28.7%

sugar reduction in the 
Brewers Fayre puddings 
range

5%

reduction in average fat  
in Beefeater

We are a founding 
member of the Out of 
Home Food and Drink 
Alliance 

Customer wellbeing
As a founding member of the Out of Home 
Food and Drink Alliance, Whitbread continues 
to take its responsibility in providing customers 
with credible informed menu choices and 
delivering a nutrition strategy that supports the 
Government’s aims to tackle childhood obesity. 
In the past five years we have made significant 
changes in the levels of salt, added sugar, total 
fat and saturated fat through reformulation  
of our dishes, however, this has become 
increasingly challenging whilst we try to balance 
nutritional needs with those of food safety, 
quality and taste. Where reformulation has not 
been possible, we have also sought to introduce 
new healthier options or reduced portion sizes. 

Beefeater has achieved our company target of 
an average 5% reduction in total fat, saturated 
fat, total sugars and salt by 2020. Now, we are 
continuing to work towards Public Health 
England’s sugar reduction target of 20% by 
2020. To date, Beefeater has achieved 24.6% 
and Brewers Fayre 28.7% sugar reduction in the 
puddings range against a baseline of 2015.

Our efforts on salt reduction has resulted in 82% 
of our products achieving the Government’s 
2017 salt targets and we are working hard with 
our suppliers on the remaining products.

Whitbread Annual Report and Accounts 2018/19 43 

Strategic report

e .

s
s
i n e
b u s
s
t h i
o p l
  p e
t h e
f
o
e
a n d  
e
o p l
  p e
s h i p.
r
a d e
”
e
 l

Ryan Silvera
Premier Inn Hotel Manager

“

l o v e
I
a u s
c
b e
t
a
e
G r
t
a
e
r
g

Force for 
Good 
champion

Ryan started working for Premier Inn  
20 years ago as a linen porter. During  
his time, he has worked through the ranks of 
housekeeping, food and beverage manager, 
general manager and now, 20 years later,  
he is the Hotel Manager of two busy sites  
near Heathrow Airport. 

44 Whitbread Annual Report and Accounts 2018/19

 
 
 
 
 
 
 
 
 
 
Strategic report

£7.5m

was spent on the Premier 
Inn Clinical Building at 
Great Ormond Street 
Hospital

Fayre, regular raffles and a family fun day and, 
by galvanising the local community and their 
regular guests to help raise as much they can, 
they make a true impact towards the new 
Sight and Sound Centre, as well as bringing 
their local community together. 

We ensure that our operations teams  
continue to work closely with our Energy  
and Environment and Sustainability functions 
to ensure we are doing all we can to be a  
Force for Good. 

“I’m an advocate that you can move through 
this business. I still remember my first days 20 
years ago counting out the stock in the kitchen. 
I love this business because of the people. 
Great people and great leadership.” 

Not only has Ryan worked through the business 
as a fantastic operator, he has been praised for 
his excellent work towards being a Force for 
Good. Earlier this year he won the 2019 Premier 
Inn ‘Force for Good’ award. Ryan and his team 
showed a true understanding of enabling their 
team and their guests to live and work well. 
From fundraising efforts for Great Ormond 
Street Hospital Children’s Charity, to sign 
language and English lessons for his team, 
seeing over 30 young people through work 
experience placements in 2018, to recycling 
over 16,000 coffee cups from the Costa Coffee 
on site last year. 

Much like Ryan, our teams continue to find 
solutions to become more efficient and 
sustainable within operations. For example,  
the team at Premier Inn Bath Road have found 
ways to make small changes with large impacts, 
such as trialling the removal of single-use sauce 
sachets and turning lights off in the daytime  
to save energy. Not only this, but our 
operations teams have raised millions of 
pounds for our charity partner Great Ormond 
Street Hospital Children’s Charity since 2012. 
The Brewers Fayre Broadland View 
transformed fundraising at their site over the 
last year. The team organised a Christmas 

Whitbread Annual Report and Accounts 2018/19 45 

Strategic report

Force for Good

Sustainability 
is core to 
what we do

Force for Good  
key pillars:

Opportunity

Community

Responsibility

Force for Good in 2018/19
I am delighted to share some fantastic updates 
on each of the three key areas of our Force for 
Good programme: Opportunity; Community; 
and Responsibility.

Opportunity
Our diversity strategy is designed to create 
an organisation where anyone can reach their 
potential; and we continue to strive to create an 
environment where there are no barriers to 
entry and no limits to ambition. Our ‘Think like 
a Chef’ campaign was used to increase gender 
diversity in our chef roles, highlighting the 
qualities it takes to make a great chef and using 
real examples of leading female chefs in our 
business. This year we also launched our 
‘Diversity & Inclusion Day’ which was a great 
success, allowing us to raise awareness and 
discuss important topics, such as unconscious 
biases and flexible working. Our apprenticeship 
programme goes from strength to strength with 
over 3,000 apprenticeships now completed 
at Whitbread.

Community
We’re delighted to be supporting another 
ground-breaking and unique new project at 
Great Ormond Street Hospital. We have been 
proud supporters of this very special hospital 
since 2012 and have seen first-hand the 
extraordinary difference being made to the lives 
of the young children and families receiving 
treatment there. Premier Inn team members 
voted overwhelmingly in favour of continuing 
our partnership and we have pledged to raise 
£10 million to fund building of a brand-new 
Sight and Sound Centre. Due to open in 2020, 
the centre will be the first dedicated medical 
facility for children with sight and hearing 
impairment in the UK. This year our teams  
have raised an astonishing £2.5 million for  
our charity partner. 

Across our restaurant brands, Whitbread 
continues to take its responsibility in providing 
customers with credible informed menu choices 
and delivering a nutrition strategy that supports 
the Government’s aims to tackle childhood 
obesity. We are continuing to work towards 

Chris Vaughan 
General Counsel

Sustainability is core to what we do at 
Whitbread, so it makes sense to reflect this in 
the way we report. Our programme Force for 
Good is integral to our business strategy and 
long-term commercial success so we have 
continued to integrate our sustainability 
reporting and progress against targets into our 
Annual Report and Accounts. Throughout the 
report you will find Force for Good updates  
and case studies signposted by our logos.

We launched Force for Good in July 2017 
following a review of Whitbread’s first corporate 
responsibility programme ‘Good Together’. It is 
a forward-looking sustainability programme 
with an ambitious vision to ‘enable everyone  
to live and work well’.

Just under two years later, I am delighted  
that our Force for Good programme has  
made excellent progress. Our performance  
has been reflected by our 2018 Dow Jones 
Sustainability Index score, which sees 
Whitbread PLC ranked second in our industry  
and a long way above many of our key 
competitors. As well as achieving inclusion in 
the Sustainability Yearbook 2019, we have also 
received the Bronze Class award and Industry 
Mover distinction for our leading approach to 
sustainability in the hospitality sector. 

46 Whitbread Annual Report and Accounts 2018/19

Strategic report

Public Health England’s sugar reduction target 
of 20% by 2020 in the stated food categories 
that are relevant to our business. To date, 
Beefeater and Brewers Fayre have achieved 
over 20% sugar reduction in the puddings range 
against a baseline of 2015.

Responsibility
We operate in a way that respects both people 
and the planet and this is reflected by our 
industry-leading approach to protecting the 
environment and embedding ethical practices 
across our business and supply chain.

Our responsible sourcing programme continues 
to drive tangible improvements across our 
supply chains. We are delighted to be in the 
third year of working with CottonConnect to 
train over 1,600 farmers in Pakistan, we source 
all wild-caught fish from MSC certified sources 
and continue to strive to hit 100% accreditation 
for our critical commodities.

We buy 100% renewable electricity for all the 
hotels and restaurants we own in the UK; over 
20% of our hotels have electricity-generating 
solar panels installed and this year we were 
delighted to open the UK’s first battery-
powered hotel in Edinburgh, in a bid to improve 
energy efficiency, secure power supply and 
enable energy cost savings. In addition, we have 
removed over ten million plastic straws from our 
hotels and restaurants and continue to commit 
to divert our waste from landfill. 

We were also delighted to learn that the NGO 
Development International has rated Whitbread 
as the leading accommodation provider in  
the FTSE 100 (16th overall) for compliance  
and conformance with the UK Modern Slavery  
Act and good practice in human rights.  
We recognise that it is becoming ever more 
important for the hospitality industry to operate 
a sustainable, traceable supply chain. You can 
find our modern slavery report on the 
Whitbread website.

Realigning our approach
Following the sale of Costa to The Coca-Cola 
Company, we have worked to ensure our Force 
for Good programme is optimised for a hotel-
focused business. To do this, we have reviewed 
the current and future trends relating to the 
hotel industry, gathered insights from over 
1,000 of our customers and worked with our 
brand strategy and marketing teams to ensure 
our programme remains central to Whitbread’s 
approach moving forwards.

This work has demonstrated that our structure 
and commitments remain relevant as we go 
forward into 2019/20, and the core theme of 
enabling people to live and work well should 
remain at the heart of everything we do. We 
continue to embed the programme into our 
everyday activities, with members of the 
Executive Committee taking responsibility  
for particular aspects of the programme.

Although no longer part of Whitbread, we 
are tremendously proud of some of our 
achievements that were completed as part 

1,600

farmers enrolled in the 
CottonConnect training 
programme 

1st

Battery powered hotel

£2.5m

raised this year  
for our charity partner

During 2019/20 we  
will be working to 
review all targets and, 
in some cases, set even 
more ambitious goals 
to keep Whitbread  
at the forefront of 
sustainable business  
in the UK

of our Force for Good activity in Costa over  
the last year.

•  Costa committed to become the first ever 
coffee chain in the UK to recycle the same 
volume of cups it puts onto the market – 500 
million a year by 2020. This industry-leading 
new scheme has made it more commercially 
attractive for waste collectors to put in place 
the infrastructure and processes to collect, 
sort and transport coffee cups to recycling 
plants, meaning fewer cups will end up in 
landfill. The scheme recycled over 41 million 
cups in the first six months and has helped 
increase the number of places people can 
recycle their takeaway cups, including offices, 
shopping centres, universities, transport 
hubs, and local councils. Since its launch, 
McDonald’s, Caffé Nero, Greggs and Pret 
a Manger have all joined the scheme.

•  Costa Coffee also launched the ‘Chatty Café’ 

scheme across 300 stores in the UK; an 
initiative designed to combat loneliness and 
bring people together through creating a 
space to make connections.

Progress and targets 
As well as our Annual Report, we continue 
to update our progress regularly through the 
Whitbread website and communicate our 
performance in an honest and transparent way. 
Our Force for Good data has been assured by 
an independent third-party company and the 
full statement can be found on our website: 
www.whitbread.co.uk. 

As we look forward into 2019/20, I am excited 
about the real difference our programme can 
make to our customers, teams and suppliers. 
We will be working to review all targets and, in 
some cases, set even more ambitious goals to 
keep Whitbread at the forefront of sustainable 
business in the UK. Further information on how 
we are progressing against our existing targets 
can be found in the table on pages 48 and 49, 
as well as throughout this report.

Chris Vaughan 
General Counsel  
29 April 2019

Whitbread Annual Report and Accounts 2018/19 47 

Strategic report

Force for Good continued

Due to the sale of the Costa Coffee business, we have re-baselined  
our science-based carbon target to reflect the continuing Whitbread. 

For the remaining targets, we have reported against our existing 2020 targets for Premier Inn and Restaurants 
figures only for 2018/19. This has had a negative impact on our progress against targets for both apprenticeships 
and the environment. In the coming year, we will be reviewing all targets to ensure they continue to be ambitious 
and fit for purpose as we go forward as a hotel-focused business, whilst focusing on the most relevant and 
material issues. 

Target

Opportunity

5,000 apprenticeships (started since 2014/15)  
by 2020

7,500 work experience placements (started since 
2014/15) by 2020

6,500 employment placements (started since 
2014/15) by 2020

Community

Amount raised for GOSH since partnership  
began in 2012

Amount raised 2018/19

Progress against  
targets

3,3121

4,1441

3,7401

Over £14m 
Over £2.5m 

Public Health England 20% sugar reduction  
by 2020

24.6%

reduction in Beefeater puddings

28.7%

reduction in Brewers Fayre puddings

Responsibility Reduce carbon emissions intensity by 50%  
by 2025 and 84% by 2050 (2016/17 baseline)

38.7%

Reduce water use by 20% relative to turnover 
(against a 2014/15 baseline) by 2020

1.32%2

Increase direct operations recycling rate to 80%  

across hotels, restaurants and coffee shops by 2020 72.94%2

Whitbread’s critical commodities 100% accredited 
against robust standards by 2020

On track

1  The original targets were for the whole Group, including Costa. The results shown are for the whole Group up to the 

end of 2017/18, but only include Premier Inn and our restaurants for 2018/19.

2  The original targets were for the whole Group, including Costa, but the results shown relate only to Premier Inn and 

our restaurants.

48 Whitbread Annual Report and Accounts 2018/19

Force for Good  

update 2018/19 

Our apprenticeship and work placement targets were originally created when Whitbread 

formally owned both Costa Coffee and Premier Inn and Restaurants brands; therefore, we 

have reported 2018/19 Premier Inn and Restaurants figures only. With the sale of Costa 

Coffee, we realise these target figures are no longer achievable with a smaller employee 

network. Therefore, we will review these targets in the coming year to ensure any targets 

focus on the goal of educating our team members and supporting them in the world of 

work by developing knowledge, skills and behaviours.

Having spent £7.5m on the Premier Inn Clinical Building, which opened in January 2018,  

we are excited to have set a new target to reach £10m by 2020 for a ground-breaking  

sight and sound centre at the hospital for children with sight and sound impairments.

(To date based on Autumn 2018 data) We are delighted to have already hit over 20% on 

the Public Health England sugar targets for the brands and categories that are relevant  

at Whitbread.

Last year we set an industry-leading science-based carbon emissions reduction target, 

aligning Whitbread to the global Paris Climate Change agreement made in 2015. This target 

has been adjusted to account for the sale of Costa and we now have new commitments to 

reduce the carbon intensity of our hotels and restaurants by 50% by 2025.

We always work to save water across our estate, through identifying and fixing leaks, 

installing low flow sanitary ware and at some sites we collect greywater from bathrooms to 

recycle for flushing toilets. Due to our water target being calculated relative to our turnover, 

and this not being in line with estate growth, we will review our target for the coming year 

to ensure it is more reflective of our performance.

We have had a large focus on eliminating waste in our supply chain as part of our circular 

economy strategy, for example, packaging reduction. We are pleased with our progress, 

but realise that because of an elimination of some recyclable packaging, we are unlikely to 

hit our 80% target having reduced the total amount of recyclable waste and will therefore 

review this target in the coming year.

Meat, fish, cotton, coffee, timber, palm oil: 

We are delighted that we now have 100% wild-caught MSC fish as at year-end, all Costa 

coffee we provide in our hotels and restaurants is Rain Forest Alliance certified and we 

have enrolled 1,600 farmers in cotton-growing regions of Pakistan via CottonConnect. 

Through our work with PEFC, FSC, RSPO and our procurement teams, we are on track to 

achieve 100% accredited supply by 2020 of palm oil, timber and beef.

Target

Force for Good  
update 2018/19 

Our apprenticeship and work placement targets were originally created when Whitbread 
formally owned both Costa Coffee and Premier Inn and Restaurants brands; therefore, we 
have reported 2018/19 Premier Inn and Restaurants figures only. With the sale of Costa 
Coffee, we realise these target figures are no longer achievable with a smaller employee 
network. Therefore, we will review these targets in the coming year to ensure any targets 
focus on the goal of educating our team members and supporting them in the world of 
work by developing knowledge, skills and behaviours.

Having spent £7.5m on the Premier Inn Clinical Building, which opened in January 2018,  
we are excited to have set a new target to reach £10m by 2020 for a ground-breaking  
sight and sound centre at the hospital for children with sight and sound impairments.

(To date based on Autumn 2018 data) We are delighted to have already hit over 20% on 
the Public Health England sugar targets for the brands and categories that are relevant  
at Whitbread.

Last year we set an industry-leading science-based carbon emissions reduction target, 
aligning Whitbread to the global Paris Climate Change agreement made in 2015. This target 
has been adjusted to account for the sale of Costa and we now have new commitments to 
reduce the carbon intensity of our hotels and restaurants by 50% by 2025.

We always work to save water across our estate, through identifying and fixing leaks, 
installing low flow sanitary ware and at some sites we collect greywater from bathrooms to 
recycle for flushing toilets. Due to our water target being calculated relative to our turnover, 
and this not being in line with estate growth, we will review our target for the coming year 
to ensure it is more reflective of our performance.

Strategic report

Force for
Good

Awards  
and recognition:

2018 Lotus awards 
winner for our 
industry-leading 
sustainability 
programme

For the third year 
running, Whitbread  
was named amongst 
the world’s most 
sustainable companies 
in RobecoSAM’s  
2019 Sustainability 
Yearbook, achieving  
a Bronze Class and 
Industry Mover 
distinction for its 
excellent sustainability 
performance

We have had a large focus on eliminating waste in our supply chain as part of our circular 
economy strategy, for example, packaging reduction. We are pleased with our progress, 
but realise that because of an elimination of some recyclable packaging, we are unlikely to 
hit our 80% target having reduced the total amount of recyclable waste and will therefore 
review this target in the coming year.

Highly commended  
at the West London 
Business Awards 2019 
as an Industry leader

Meat, fish, cotton, coffee, timber, palm oil: 

We are delighted that we now have 100% wild-caught MSC fish as at year-end, all Costa 
coffee we provide in our hotels and restaurants is Rain Forest Alliance certified and we 
have enrolled 1,600 farmers in cotton-growing regions of Pakistan via CottonConnect. 

Through our work with PEFC, FSC, RSPO and our procurement teams, we are on track to 
achieve 100% accredited supply by 2020 of palm oil, timber and beef.

www.whitbread.co.uk/
sustainability

Whitbread Annual Report and Accounts 2018/19 49 

Opportunity

by 2020

5,000 apprenticeships (started since 2014/15)  

7,500 work experience placements (started since 

2014/15) by 2020

6,500 employment placements (started since 

2014/15) by 2020

Community

began in 2012

Amount raised for GOSH since partnership  

Amount raised 2018/19

Public Health England 20% sugar reduction  

by 2020

Responsibility Reduce carbon emissions intensity by 50%  

by 2025 and 84% by 2050 (2016/17 baseline)

Progress against  

targets

3,3121

4,1441

3,7401

Over £14m 

Over £2.5m 

reduction in Beefeater puddings

reduction in Brewers Fayre puddings

24.6%

28.7%

38.7%

Reduce water use by 20% relative to turnover 

(against a 2014/15 baseline) by 2020

1.32%2

Increase direct operations recycling rate to 80%  

across hotels, restaurants and coffee shops by 2020 72.94%2

Whitbread’s critical commodities 100% accredited 

against robust standards by 2020

On track

Strategic report

Kitchen  
skills

Times are changing at Whitbread in our kitchens 
and this is illustrated by Marie Cotterall who is 
the Whitbread North Skills Academy Coach and 
a female chef. 

Marie started with Whitbread through a youth 
training scheme and initially found that she  
was one of only two female chefs in her region. 
Her career has continued to develop with 
Whitbread where she has held the positions  
of Head Chef and Kitchen Manager. Her moves  
to our North Academy to develop the future 
chefs of Whitbread allows her to educate the 
business in food hygiene, how to cook our 
menus and ultimately the standards that all  
of our chefs need to adhere to. 

50 Whitbread Annual Report and Accounts 2018/19

Strategic report

e
e d g
c h e

s

f

k n o w l
o n   m y
i n g
s
s
e
f u t u r
a d ’s
e
 W h i t b r
.”
r d i n g
e w a
r
y
r
  v e

Marie Cotterall
Whitbread North Skills 
Academy Coach

“ Pa
o
t
s

i

we invest 

£12m

every year on training  
our teams

Academy at Premier Inn, New Street, 
Birmingham utilising a kitchen between 
breakfast and dinner service. The pilot has 
proved to be very successful and, as a result 
of this pilot, a decision has been made to 
introduce an additional four Satellite Skills 
Academies in the year ahead. The purpose  
of this is to ensure our team members are  
set up for success by increasing the level of 
kitchen skills training we are able to deliver 
across the Skills Academy network. 

At Whitbread, we firmly believe that there 
should be ‘no barriers to entry and no limits 
to ambition’. Our team members are actively 
encouraged to grow; from starting as a 
Receptionist or Kitchen Team Member, to 
running their own hotel, or restaurant, and as 
illustrated by Marie, it doesn’t stop there. We 
invest £12 million every year on training our 
teams and we run a number of programmes 
across our brands, which focus on employment 
opportunities, training and development.

Food and Beverage Skills Academies
During the year, the Food and Beverage Skills 
Academies have continued training and 
developing our teams, empowering them to 
learn the skills needed to deliver great food 
quality, in safe kitchens. The academies have 
developed and supported new training 
solutions, which are embedded into team 
member core training and development, to 
aid our teams in launching new menus across 
all our brands.

As Whitbread has grown, the need for more 
training and development in kitchen skills is 
paramount across our three academies in order 
for our teams to be equipped. During the year, 
the three academies reached capacity and we 
have therefore looked at solutions to overcome 
this. We set up and piloted a Satellite Skills 

Whitbread Annual Report and Accounts 2018/19 51 

 
 
 
 
 
 
 
 
 
 
Strategic report

Principal risks and uncertainties

Understanding 
and responding 
to risks

Understanding and responding to risks in  
our operations means we can make informed 
decisions that enhance our capacity to  
build value. 

Risk management
Risk arises from the operations of, and strategic 
decisions taken by, every business. It is not 
something that can be avoided but should be 
actively managed and harnessed in pursuit of 
business objectives.

The Board has ultimate responsibility for risk 
management throughout the Group and 
determines the nature and extent of the risks 
Whitbread is willing to take to achieve its 
objectives. Risk is managed proactively by the 
Executive Committee. Certain responsibilities, 
such as overseeing the systems of risk 
management and internal control, have been 
delegated by the Board to the Audit Committee, 
which completes an annual review of the 
effectiveness of these processes.

The business units complete an annual review 
of the risks to the achievement of their strategic 
goals, whilst also taking into account the key 
operational risks, which are updated regularly. 
A top-down risk assessment is also completed 
to capture the Board’s views on the principal 
risks facing Whitbread and its risk appetite for 
each. Actions required to manage these risks 
are monitored and reviewed on a regular basis. 
The principal risks identified, together with a 
summary of key mitigations, can be found on 
pages 54 and 55.

Longer-term prospects
The sections “Market Review” and “Our 
Business Model” in the Strategic Report 
describe how the Board has positioned the 
Group to take advantage of the growth 
opportunities in the markets in which the 
business operates and how the Company is 
positioned to create value for shareholders, 
taking account of the risks described in this 
section of the Annual Report.

Viability Statement
The Corporate Governance Code requires that 
the Directors have considered the viability of the 
Group over an appropriate period of time 
selected by them, in this case a three-year period. 
In making this assessment the Directors took into 
account the current financial and operational 

52 Whitbread Annual Report and Accounts 2018/19

The Directors confirm 
that they have 
reasonable expectation 
that the Group will be 
able to continue in 
operation to meet its 
liabilities as they fall 
due over the three-year 
assessment period

www.whitbread.co.uk/
investors/governance

positions of the Group and the potential impact 
of the risks and uncertainties as outlined on 
pages 54 and 55 of the Annual Report.

The business planning process reviewed by the 
Board, as part of the annual strategic planning 
process, is over both a three and five-year 
timeline, with the Board acknowledging that 
there is significantly more certainty over the first 
three years of the plan in light of fluctuations in 
the global economy, the entry of new 
competitors and customer preferences. 
Therefore, the Directors have determined a 
three-year period is an appropriate period over 
which to provide its viability statement. 

In making the viability statement, the Board 
carried out a robust assessment of the principal 
risks and uncertainties facing the Group which 
could impact the business model, future 
performance, solvency and liquidity, including the 
uncertainties surrounding the UK leaving the EU 
which is expected to occur within the viability 
assessment period. Scenario modelling and 
sensitivity analysis was applied to forecasted cash 
flows, including a downturn in like for like growth 
rates, as well as the potential effects should the 
principal risks actually occur. Consideration was 
also given to the availability and likely 
effectiveness of mitigating actions that could be 
taken to avoid or reduce the impact or 
occurrence of the identified risk, including the 
flexibility in relation to discretionary growth 
capital expenditure and dividend policy, both of 
which allow the Group to manage cash flows and 
provide significant mitigation.

It should be noted that whilst the Group is 
currently in a net cash position it is pursuing a 
share buyback and tender offer to return profits 
to shareholders, which is expected to result in the 
Group returning back to a net debt position 
during the assessment period, for which 
appropriate facilities are in place.

Based upon this assessment the Directors 
confirm that they have reasonable expectation 
that the Group will be able to continue in 
operation to meet its liabilities as they fall due 
over the three-year assessment period.

Strategic report

“The Board has ultimate 
responsibility for risk management 
throughout the Group and 
determines the nature and  
extent of the risks.”

Group risk framework

s
n
o
i
t
a
c
i
n
u
m
m
o
c
d
n
a
t
h
g
i
s
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o

,

y
g
e
t
a
r
t
s

,

e
c
n
a
n
r
e
v
o
G

Board
Accountable for strategic risk  
management, including the  
assessment of risk appetite, and  
ensuring a sound system of internal  
control and risk management  
is in place

Audit Committee
Oversight and challenge of the 
effectiveness of risk management  
and mitigating controls 

Executive Committee
Review, challenge and approval  
of Group risks

Internal Audit
Coordination and analysis

Whitbread Annual Report and Accounts 2018/19 53 

n
o
i
t
a
l
a
c
s
e
d
n
a
g
n
i
t
r
o
p
e
r

t
n
e
m
e
g
a
n
a
m
k
s
i
R

 
 
 
 
 
 
 
 
Strategic report

Principal risks and uncertainties continued

Strategic priorities

1

2

3

Innovate and grow in our core 
UK businesses

Focus on our strengths to grow 
internationally

Enhancing our capability to 
support long-term growth

Principal risks

Lower

Level

Higher

Strategic 
priorities

Risk

Movement 
vs prior year

Risk 
appetite

Key mitigations

Change

High

1|2|3

Our ability to execute  
the significant volume  
of change.

3

1|2

Cyber and data security

Low

Cyber and data security 
remains a key risk as it 
reduces the effectiveness of 
our systems or results in a loss 
of data. This in turn could 
result in loss of income and/or 
reputational damage.

Economic climate

N/A

Uncertain/volatile political 
and economic climate results 
in a decline in GDP, consumer 
and business spending, a fall 
in RevPAR and inflation 
pressure impacting growth 
plans. This risk has increased 
as a result of the political and 
economic uncertainty 
surrounding Brexit.

Food safety and hygiene

Low

1|2|3

The preparation or storage of 
food and/or supply chain 
failure results in food 
poisoning and reputational 
damage. 

Health and safety

Low

1|2|3

Health and safety risk, death or 
serious injury as a result of 
Company negligence. 

We have embarked on an extensive programme of change, 
including upgrading our legacy customer booking systems, 
whilst also delivering an ongoing efficiency programme and 
upgrading our digital capability and customer propositions, 
enabling Whitbread to deliver its growth plans over the coming 
years. To help ensure the successful delivery of these change 
projects, we have enhanced our internal project delivery 
expertise and capability and put in place a robust assurance 
management framework coupled with regular reporting to the 
Executive Committee.

We have a specialist team and a series of IT security controls in 
place, including up-to-date antivirus software across the estate, 
network/system monitoring and regular penetration testing 
to identify vulnerabilities. A continuous security improvement 
programme is in place and reviewed by the Executive 
Committee. Specifically, during the year we have enhanced 
network security and made good progress implementing an 
industry-recognised security standards framework.

There is a rigorous business planning process in place which 
considers many scenarios with appropriate responses, 
including potential Brexit outcomes. We also have strong site 
selection teams with well-established processes in place based 
on market and economic fundamentals, both at a macro and 
micro level. These are supported by sensitivity analysis and 
a robust investment appraisal process to help deliver good 
levels of return and we continue to make good progress with 
our efficiency programme that aims to deliver £220 million of 
savings over three years. 

The health and wellbeing of our customers is fundamental 
to our business. We have stringent food safety and sourcing 
policies with traceability and testing requirements in place in 
respect of meat and other products. Independent food safety 
audits are completed regularly at our hotels and restaurants 
and the results closely monitored. We invest considerable 
resources in employee training in the proper storage, handling 
and preparation of food.

The safety of our guests and employees is of paramount 
importance. NSF, an independent company, carries out health 
and safety audits on every site and we have a programme of 
fire safety training for our employees. In addition, C.S. Todd 
& Associates Ltd, independent fire safety consultants, have 
been working with us on the fire safety of our hotels. Health 
and safety is a measure on the WINcard and acts as a hurdle 
for incentive payments. Regular health and safety updates are 
provided to the Executive Committee and the Board.

54 Whitbread Annual Report and Accounts 2018/19

“The safety and security of our 
customers, employees and suppliers 
is of utmost importance.”

Strategic 
priorities

Risk

Movement 
vs prior year

Risk 
appetite

Key mitigations

Strategic report

The strategic report on 
pages 2 to 55 was 
approved by the Board 
and signed on its behalf 
by Chris Vaughan, 
General Counsel on  
29 April 2019

International growth

High

We are able to use the deep level of skills and experience used 
to build the UK business, coupled with a detailed assessment 
of the German market and economic fundamentals both at a 
micro and macro level.

One of our strategic priorities is 
the international expansion of 
Premier Inn, initially in 
Germany.

Pandemic/Terrorism

The risk of a pandemic or 
terrorism on the safety and 
security of our customers or 
staff and the consequent 
impact on trading. 

Retention  
and wage inflation

Failure to maintain staff 
engagement and retention in a 
tightening labour market. This 
risk has increased as a result of 
the political and economic 
uncertainty surrounding 
Brexit.

2

1|2

1

2|3

N/A

Low

The safety and security of our customers, employees and 
suppliers is of utmost importance. Failure to prevent or 
respond to a major safety or security incident could adversely 
impact our operations and financial performance. We invest 
in site level training to help identify hostile reconnaissance 
activities and to ensure we have an appropriate response 
should such events take place. The executive team also hold 
regular crisis management exercises to ensure we are prepared 
for such events.

The success of our businesses would not be possible without 
the passion and commitment of our teams. Team engagement 
is fundamental. We monitor this closely through our annual 
engagement survey YourSay, the results of which are reviewed 
by the Executive Committee and the Board, with trends 
analysed and appropriate actions reviewed and agreed. Team 
retention is a key component of our WINcard and Annual 
Incentive Scheme.

Third-party arrangements

Low

Business interruption as a 
result of the withdrawal of 
services/provision of services 
below acceptable standards/
support or reputational 
damage as result of unethical 
supplier practices.

Whitbread has several key supplier relationships that help 
ensure the efficient delivery of our multi-site and Support 
Centre operations. The failure or withdrawal of services from 
one or more of these suppliers may result in some business 
interruption. To safeguard against this, we continually review 
our suppliers and business continuity arrangements. We 
expect our suppliers’ practices to be in line with our values and 
standards. Suppliers are thoroughly vetted before we enter 
into any arrangements to ensure they are reputable and then 
monitored though our supplier management arrangements.

In the event of Brexit-related supply disruption, we continue to 
evolve contingency plans with our major suppliers and to help 
maintain the supply of key product lines and alternatives. 

Whitbread Annual Report and Accounts 2018/19 55 

Governance

Corporate governance

During the year, the 
Board was pleased to 
welcome two new 
independent non-
executive directors. 
Richard Gillingwater 
joined the Board as 
Senior Independent 
Director in June 2018 
and Frank Fiskers joined 
the Board in February 
2019 

Adam Crozier
Chairman

I am pleased to present the Board’s annual 
report on the Company’s compliance with the 
UK Corporate Governance Code. It has been an 
extremely busy year for Whitbread, and the 
Board is committed to ensuring the Company 
stays compliant and upholds good corporate 
governance during this period of change. 

A robust governance framework is key to how 
we interact with all of our stakeholders, from 
investors to employees, and is essential to 
support management in delivering the 
Company’s strategy. It plays a crucial role in 
ensuring that Whitbread’s culture and values 
are set from the top.

UK Corporate Governance Code 
The Board has reviewed the Company’s 
performance against the UK Corporate 
Governance Code 2016 (the Code) and has 
concluded that we ended the year fully 
compliant with the Code. A copy of the Code 
is available from www.frc.org.uk.

In order to measure our compliance, we 
undertook a thorough review of our corporate 
governance arrangements. This included 
reviewing our compliance with the Code with 
respect to business and corporate practices, 
reviewing the matters reserved to the Board, 
and reviewing the terms of reference for each 
of the Board committees. The Board also 
considered the new provisions contained within 
the 2018 Corporate Governance Code, which 
applies to the Company with effect from the 
2019/20 financial year. 

Company values
We encourage our employees to speak out if 
they have concerns or see anything which does 
not meet the standards set out in our Code of 
Conduct, and we have an effective process in 
place which enables them to do so, details of 
which can be found in the Audit Committee 
report on page 68.

Board evaluation
This year the Board underwent an external 
board evaluation, facilitated by Ffion Hague of 
Independent Board Evaluation. Further details 
of the evaluation process and findings can be 
found later in this report on page 63.

56 Whitbread Annual Report and Accounts 2018/19

www.whitbread.co.uk/
investors/governance

Board changes
During the year, the Board was pleased to 
welcome two new independent non-executive 
directors. Richard Gillingwater joined the Board 
as Senior Independent Director in June 2018  
and Frank Fiskers joined as an independent 
non-executive director in February 2019. Both 
directors bring key skills and expertise to aid the 
Board’s discussions and each will be becoming 
members of the different Board committees. 
Further details of the appointment process for 
the new non-executive directors is provided in  
the Nomination Committee report on pages  
70 to 71.

Stakeholder engagement
Last year we committed to look into how the 
Board could improve workforce engagement, 
which is also one of the key focuses of the 2018 
Code, and promised to provide an update on 
the work done throughout the year in this 
Annual Report. 

During the year we set up the Whitbread 
Employee Forum, which is designed to give our 
teams greater levels of involvement in shaping 
some of our strategic plans and major decisions. 
Working parallel to the Employee Forum is the 
Support Centre Workplace Forum, which was 
set up in October 2017. Further information on 
both forums and our wider stakeholder 
engagement can be found on page 26. 

Shareholders continue to play a significant role 
in supporting Whitbread and shaping our 
corporate governance. The Board is committed 
to ensuring there is continued sufficient and 
effective communication and engagement 
between the Company and our shareholders. 
I would like to thank all those investors that have 
taken the time to engage with us throughout the 
year, whether by contacting us with concerns 
or opinions, joining us for consultations and 
investor meetings, attending the Capital Markets 
Day in February or meeting with Company 
representatives throughout the year. Your input 
is much appreciated and I look forward to seeing 
you at this year’s Annual General Meeting (AGM) 
on Wednesday 19 June 2019.

Adam Crozier
Chairman
29 April 2019

 
Composition of 
the Board

1  Chairman
3  Executive directors
6  Independent
  non-executive
  directors

Compliance with the Code 
In last year’s corporate governance report the 
Company disclosed non-compliance with two 
provisions of the Code due to a number of Board 
changes throughout the 2017/18 financial year, 
and it was explained that would mean that 
Whitbread would start this year with a short 
period of non-compliance. 

The first area of non-compliance was the 
appointment of a Senior Independent Director, 
and the second was having at least three 
independent non-executive directors as 
members of the Remuneration Committee.  
The appointment of Richard Gillingwater to the 
Board as Senior Independent Director and to 
the Remuneration Committee in June 2018 
meant that we became compliant with both 
outstanding provisions. This corporate 
governance report sets out how the Company 
has fully complied with the rest of the Code  
in 2018/19.

This year the FRC published the new 2018 
Corporate Governance Code, which will apply 
to Whitbread the financial year 2019/20. There 
is just one provision that the FRC expects 
companies to report on during 2018/19 and this 
is in relation to significant votes at shareholder 
meetings. The new provision outlines the steps 
companies are expected to take when reporting 
back on resolutions which have 20% or more 
votes cast against the Board’s recommendation. 
None of the June AGM or General Meeting (GM) 
resolutions, nor the October GM resolutions, 
had votes of more than 20% against them and, 
as such, no disclosure is currently required. We 
are therefore compliant with this new provision. 

Another area of the new Code, with which we 
have already taken steps to comply, is improved 
stakeholder engagement. This includes a 
specific provision on workforce engagement. 
The newly formed Whitbread Employee Forum, 
which met for the first time in February, is 
designed to address the new requirement  
and allows us to comply early. Members of the 
Employee Forum are due to meet the Board 
later in the year.

Next year we will provide a full update on  
our compliance with the new 2018 Code and 
other new governance updates, including  
the following:

•  work undertaken to ensure the Board 

committees, their terms of reference and their 
relevant annual reports cover their new 
responsibilities and required disclosures as set 
out in the new Code;

•  information on how the Board has established 

the Company’s purpose and linked it to 
Whitbread’s culture and strategy; and

•  a Section 172 statement, which will explain 

how the Directors have discharged their duty 
to promote the success of the Company for 
the benefit of shareholders but also with 
regard to the interests of all our stakeholders.

Governance

Board responsibilities
The Board is responsible for the long-term success of the 
Company and ensures that there are effective controls in 
place which enable risk to be assessed and managed. All 
Board members have responsibility for strategy, 
performance, risk and people. 

The Chairman and Chief Executive have clearly defined 
roles which are separate and distinct. The specific duties 
and division of responsibilities between the Chairman and 
Chief Executive have been agreed by the Board and are 
set out below, together with information on the roles of 
the Senior Independent Director, the executive directors 
and the non-executive directors.

Chief Executive
• Optimising the 

performance of the 
Company

• Day-to-day operation  

of the business
• Ensuring effective 

communication with 
shareholders and 
employees

• The creation of 

shareholder value by 
delivering profitable 
growth and a good 
return on capital

• Ensuring the Company 
has a strong team of 
high-calibre executives, 
and putting in place 
appropriate 
management succession 
and development plans
• Leading and motivating  

a large workforce of 
people

Executive 
directors
The executive directors  
are responsible for the  
day-to-day running of  
the business and for 
implementing the 
operational and strategic 
plans of the Company.

Non-executive 
directors
The non-executive 
directors play a key  
role in constructively 
challenging and 
scrutinising the 
performance of the 
management of the 
Company and helping  
to develop proposals  
on strategy.

Chairman
• Leadership of the Board 
and setting its agenda, 
including approval  
of the Group’s strategy, 
business plans, annual 
budget and key areas of 
business importance
• Maintaining appropriate 

contact with major 
shareholders and 
ensuring that Board 
members understand 
their views concerning 
the Company

• Ensuring a culture of 
openness and debate 
around the Board table

• Leading the annual 

evaluation of the Board, 
the committees and 
individual directors
• Ensuring, through the 

General Counsel, that the 
members of the Board 
receive accurate, timely 
and clear information

Senior 
Independent 
Director
• The Senior Independent 

Director provides a 
sounding board for the 
Chairman and supports 
him in the delivery of his 
objectives. The Senior 
Independent Director is 
available to shareholders 
if they have concerns 
which the normal 
channels have failed to 
resolve or which would 
be inappropriate to raise 
with the Chairman or the 
executive team. He also 
leads the annual 
evaluation of the 
Chairman on behalf of 
the other directors.

• The Senior Independent 

Director can be 
contacted directly or 
through the General 
Counsel.

Whitbread Annual Report and Accounts 2018/19 57 

Governance

Board of Directors

We believe that it is vital for  
the Board to include a diverse 
range of skills, backgrounds  
and experiences, to enable a broad 
evaluation of all matters considered 
and to contribute to a positive 
culture of mutual respect and 
constructive challenge. 

The mix of skills and experience 
represented on the Board is 
outlined below.

Board experience

Number of  
directors

Consumer/retail

Travel and hospitality 

Corporate transformation

Digital

Financial

International

Legal

People

Commercial property

Corporate social 
responsibility

4

5

5

6

7

5

1

10

3

7

Key

N

R

A

Chair of the committee

Nomination Committee

Remuneration Committee

Audit Committee

RN

Adam Crozier 
Chairman 

Date of appointment to the Board: 
April 2017

Date of appointment as Chairman: 
March 2018
Age: 55
Experience: 
Adam was Chief Executive of ITV plc from 
2010 to 2017. Prior to that, Adam was former 
Joint Chief Executive of Saatchi & Saatchi, 
Chief Executive of the Football Association 
and then Royal Mail Group.

External appointments:
•  ASOS (Non-executive Chairman)
•  Vue International (Non-executive Chairman)
•  Great Ormond Street Hospital Discovery 

Appeal (Trustee)

Alison Brittain
Chief Executive

Date of appointment to the Board: 
September 2015
Age: 54
Experience: 
Alison joined Whitbread from Lloyds Banking 
Group, where she was Group Director of the 
Retail Division, with responsibility for the 
Lloyds, Halifax and Bank of Scotland retail 
branch networks, remote/intermediary 
channels/products and the business banking 
and wealth businesses. Prior to joining Lloyds 
Bank, Alison was Executive Director at 
Santander UK PLC. She previously held senior 
roles at Barclays Bank. Alison was named 
Business Woman of the Year 2017 in the  
Veuve Cliquot awards and was awarded  
a CBE in the 2019 New Year honours list.

External appointments:
•  Marks and Spencer Group plc  

(Non-executive director)

•  Prince’s Trust Council (Trustee)

Nicholas Cadbury
Group Finance Director

Louise Smalley
Group HR Director

Date of appointment to the Board:
November 2012
Age: 53
Experience:
Nicholas joined Whitbread in November 2012 
as Group Finance Director. He previously 
worked at Dixons Retail PLC, in a variety of 
management roles, including Chief Financial 
Officer from 2008 to 2011. Nicholas also held 
the position of Chief Financial Officer of 
Premier Farnell PLC, which he joined in 2011. 
Nicholas originally qualified as an accountant 
with Price Waterhouse.

External appointments:
•  Land Securities Group PLC  
(Non-executive director)

Date of appointment to the Board:
November 2012
Age: 51
Experience:
Louise joined Whitbread in 1995 and has held 
the position of Group HR Director since 2007. 
During her time at Whitbread, Louise has held 
a variety of HR roles across the Whitbread 
businesses, including HR Director of David 
Lloyd Leisure and Whitbread Hotels & 
Restaurants. She previously worked in the oil 
industry, with BP and Esso Petroleum.

External appointments:
•  DS Smith Plc (Non-executive director)

58 Whitbread Annual Report and Accounts 2018/19

Governance

NR

NA

RN

Richard Gillingwater
Senior Independent Director

Chris Kennedy
Independent non-executive director

Deanna Oppenheimer
Independent non-executive director

Date of appointment to the Board:
June 2018
Age: 62
Experience:
Richard is Chairman of both Janus Henderson 
Plc and SSE PLC, and served as a Non-
executive Director of Helical PLC and was 
former Pro-Chancellor of the Open University. 
Richard is a highly experienced executive and 
has spent much of his career in corporate 
finance and investment banking with 
Kleinwort Benson, BZW and Credit Suisse 
First Boston, before he moved out of  
banking and became Chief Executive of the 
Shareholder Executive, and then Dean  
of Cass Business School.

External appointments:
•  Janus Henderson plc (Chairman)
•  SSE PLC (Chairman)

Date of appointment to the Board:
March 2016
Age: 55
Experience:
Chris is Chief Financial Officer of ITV plc, 
which he joined in February 2019. Prior  
to this, Chris held roles with Micro Focus 
International plc, ARM Holdings plc, and 
easyJet plc, having previously spent 17 years  
in a variety of senior roles at EMI.

External appointments:
•  ITV plc (Chief Financial Officer)
•  The EMI Group Archive Trust (Trustee)
•  Great Ormond Street Hospital Trust 

(Trustee)

Date of appointment to the Board:
January 2017
Age: 61
Experience:
Deanna spent over 25 years in a number of 
senior roles in banking at both Barclays Bank 
PLC and Washington Mutual Inc., where she 
ran retail banking across leading national 
branch franchises in the UK and US. Since 
2012, through her family’s hospitality business, 
she invests in boutique hotels in western US.

External appointments:
•  Hargreaves Lansdown plc (Non-Executive 

Chair)

•  CameoWorks (Founder)
•  J&A Mentoring Partners (Mentor) 
•  Tesco PLC (Senior Independent Director)

NNA

NA

R

A

N

Susan Taylor Martin
Independent non-executive director

David Atkins
Independent non-executive director

Frank Fiskers
Independent non-executive director

Date of appointment to the Board:
January 2012
Age: 55
Experience:
Susan is the former President of Thomson 
Reuters Legal. She has held a number of roles 
at Thomson Reuters, including President,of 
Thomson Reuters Media, President of Global 
Investment Focus Accounts and Managing 
Director of Legal in the UK and Ireland. Prior to 
this she was Global Head, Corporate Strategy 
for Reuters, which she joined in 1993. 

External appointments:
None

Date of appointment to the Board:
January 2017 
Age: 53
Experience:
David is Chief Executive of Hammerson plc, 
former Chairman and Executive Board 
member of the European Public Real Estate 
Association (EPRA) and past President and  
a former committee member of Revo 
(formerly BCSC).

External appointments:
•  Hammerson plc (Chief Executive)
•  British Property Federation  

(Committee Member)

•  Reading Real Estate Foundation  

(Director and Trustee)

Date of appointment to the Board:
February 2019
Age: 57
Experience:
Frank is a highly experienced executive  
with a solid background in the global 
hospitality industry. He has held senior roles 
with The Radisson Hotel Group, Hilton Hotels 
Worldwide and was CEO of Scandic Hotels for 
eight years; taking the company public in 2015.

External appointments:
•  Shurgard Self Storage SA (Non-Executive 

Director)

•  EQT (Industrial Adviser)

Whitbread Annual Report and Accounts 2018/19 59 

Governance

Executive Committee

Alison Brittain
Chief Executive

Nicholas Cadbury
Group Finance Director

Louise Smalley
Group HR Director

Chris Vaughan 
General Counsel 

Simon Jones
Managing Director, Premier Inn  
and Restaurants UK

Nigel Jones 
Group Operations and Transformation 
Director

Simon Ewins 
Managing Director, Premier Inn

Phil Birbeck 
Managing Director, Restaurants

Mark Anderson
Managing Director, Property  
and International

The Executive Committee meets on a fortnightly basis  
and is chaired by Alison Brittain

Nigel Jones is responsible for managing Whitbread’s supply 
chain and leading the overall Whitbread transformation plan.

It has authority to manage the day-to-day operations  
of the Group’s businesses, with the exception of those 
matters reserved for the Board, within the financial limits 
set by the Board.

Mark Anderson has led the property function since 2008 
and is responsible for Premier Inn Germany.

Simon Jones has led on key initiatives such as product 
development, network planning, pricing and marketing. 

Simon Ewins and Phil Birbeck joined the Executive Committee 
in October 2018. Simon and Phil have accountability for 
Whitbread’s largest UK businesses and represent a very  
large proportion of the Whitbread workforce.

Chris Vaughan has been General Counsel since joining the 
Company at the end of 2015.

Biographical details for Alison Brittain, Nicholas Cadbury  
and Louise Smalley can be found on page 58. 

The Committee’s responsibilities include:

•   formulation of strategy for recommendation to the Board;
•   management of performance in accordance with strategy 

and budgets;

•  talent and succession;
•  risk management;
•  capital investment decisions (where Board approval  

is not required);

•  cost efficiency, procurement and organisational design; 
•  reputation and stakeholder management; 
•  culture, values and sustainability;
•  health and safety; and
•  customer engagement and product development.

60 Whitbread Annual Report and Accounts 2018/19

Corporate governance continued

Board activities during the year 
In advance of each Board meeting, a set of Board  
papers, including monthly financial and trading reports,  
is circulated so that directors have sufficient time to review 
them and arrive at the meeting fully prepared.

The Board has a rolling forward agenda which sets matters 
to be considered throughout the year ahead. Two strategy 
days are held each year. Following these sessions, the Board 
agrees the significant topics to be discussed at its meetings 
during the year. The rolling agenda is then updated to ensure 
that there is a structured approach to the consideration of 
topics and that recurring issues are evenly spread across the 
calendar. The Board gives its attention to each area of the 
business in turn so that a strong understanding of the entire 
Company is maintained. The rolling agenda is regularly 
reviewed and updated and is circulated as part of the 
General Counsel’s report before each meeting.

The agenda for each Board meeting is agreed with the 
Chairman and the Chief Executive so that current events  
and potential future issues can be discussed alongside the 
regular reports. Standard items for each meeting are a 
review of progress on action points, reports from the Chief 
Executive, the Group Finance Director, the Group HR 
Director, and the General Counsel, and a KPI pack. The 
General Counsel keeps minutes of the meetings and 
produces a list of agreed actions for each meeting.

Governance

At the meetings during the year, the Board discharged its 
responsibilities and considered a range of matters as shown 
in the table at the bottom of this page, with the demerger, 
and then sale, of Costa dominating the year.

Board processes and topics to be discussed are continually 
reviewed to ensure that the correct focus is given to the key 
issues highlighted at the strategy days.

The Chairman meets with the non-executive directors 
without the executive directors present after Board meetings.

The Senior Independent Director meets annually with all 
non-executive directors to discuss the performance of  
the Chairman. An independent review of the Board was 
carried out during the year.

There is a schedule of matters reserved exclusively to the 
Board; all other decisions are delegated to management. 
Those matters reserved exclusively to the Board include:

•  approval of Group financial statements and the preliminary 

announcement of half and full-year results; 

•  changes relating to the Group’s capital structure, strategy, 

the annual budget and the Group’s business plan; 

•  approving capital projects, acquisitions and disposals 

valued at over the limit set out in the matters reserved to 
the Board; 

•  approval of interim dividends and recommendation of final 

dividends; and

•  establishment of Board committees.

The schedule of matters 
reserved was reviewed in  
January 2019 and is 
available on the 
Company’s website:  
www.whitbread.co.uk/
investors/governance

Board agenda  
2018/19

Standing agenda items

• Chief Executive’s report
• Group Finance Director’s 

report

• Health and safety report 

(quarterly)

• General Counsel’s report
• HR Director’s report
• Approval of capital 

projects
• KPI pack

Q1

Q2

Q3

Q4

• Approval of year-end 

documentation and final 
dividend

• Risk Management 

overview – cyber security

• Talent, culture and 

succession
• Strategy day 
• Budget 
• Costa UK
• Premier Inn UK and 
restaurants update
• Demerger of Costa

• Strategy day follow up
• Costa International
• Group transformation
• Demerger and sale of 

Costa

• 2018/19 Interim  

results and approval of 
interim dividend

• Strategy day
• Property strategy
• Premier Inn UK and 
restaurants update

• PCR review
• Sale of Costa
• People and succession
• Sustainability

• Corporate  

governance review

• 2019/20 budget
• Capital Markets Day
• Farringdon  

developments

• Independent Board 

evaluation

Whitbread Annual Report and Accounts 2018/19 61 

Governance

Corporate governance continued

Board meetings and attendance
The Board generally holds regular scheduled meetings 
during the year and on an ad hoc basis as and when 
required. During the year, 14 Board meeting and calls were 
held and attendance at meetings by the directors is set  
out below.

Members of the executive team attended Board and 
committee meetings as appropriate. 

Insurance cover
The Company has appropriate directors’ and officers’  
liability insurance in place. In addition to this, the Company 
provides an indemnity for directors against the costs of 
defending certain legal proceedings and generating claims 
over and above those covered by insurance. These are 
reviewed periodically.

Board and committees
It is believed that the Board and its committees have  
the appropriate balance of skills, experience, diversity, 
independence and knowledge of the Company to enable 
them to discharge their responsibilities effectively. After 
assessing independence against the Code, the Board 
considers all non-executive directors to be independent in 
judgement and character, and also considered the Chairman 
to be independent on appointment.

During the year, there have been a number of changes to the 
Board. Richard Gillingwater was appointed to the Board on 
27 June 2018 as Senior Independent Director, and joined the 
Nomination Committee and the Remuneration Committee. 
Frank Fiskers was appointed to the Board on 1 February 2019 
as an independent non-executive director, and joined the 
Audit Committee and the Nomination Committee.

Details of the appointment procedures can be found in the 
report of the Nomination Committee on pages 70 and 71.

Commitment
During an especially intense year all directors, including the 
non-executive directors, committed significant time to the 
Company in accordance with the requirements specified in 
their service contracts and letters of appointment. On behalf 
of the Board, the Nomination Committee has reviewed the 
extent of other interests of the non-executive directors. 
The Board is satisfied that the Chairman and each of the 
non-executive directors commit sufficient time to their duties 
and fulfil their obligations to the Company. No executive 
director has taken on more than one non-executive 
directorship in a FTSE 100 company. 

Training and development
Directors attend external training events to update their skills 
and knowledge. Training was undertaken by Board members 
during the year on a range of issues, including:

•  Governance;
•  Insurance; and
•  CSR.

Investor relations and market updates were presented to  
the Board, together with regular updates from the business. 
‘Deep dive’ sessions were also held on certain issues to 
improve knowledge, including:

•  Cyber security
•  Group transformation
•  Talent, culture and succession;
•  Premier Inn UK and Germany; and
•  Sustainability.

All directors have access to independent professional advice 
at the Company’s expense. Directors serving on the Board 
and committees confirmed that they were satisfied that they 
received sufficient resources to enable them to undertake 
their duties effectively. Each director has access to the 
General Counsel for advice on governance.

The General Counsel prepares a monthly report that  
includes updates on secretariat and legal matters, along  
with governance, compliance and insurance. This report is 
presented and discussed at each Board meeting.

Induction process
On appointment, all directors receive a full and formal  
induction that is tailored to their specific needs.

Richard Gillingwater joined the Board as an independent non-
executive director, and Senior Independent Director, in June 2018. 
As part of his induction, Richard visited both Premier Inn and Costa 
sites to get to know the different parts of the Company at the time. 
He also had meetings with a number of senior leaders from across 
the business to get a better understanding of how the Company is 
run, including the following:

•  Chief Executive;
•  Group Finance Director;
•  Group HR Director;
•  General Counsel;
•  Group Operations and Transformation Director;
•  Managing Director, Property and International;
•  Managing Director, Restaurants; and
•  Director of Investor Relations.

Board meetings and attendance

Number of scheduled meetings

David Atkins
Alison Brittain
Nicholas Cadbury
Adam Crozier
Frank Fiskers2
Richard Gillingwater3
Chris Kennedy4
Susan Taylor Martin
Deanna Oppenheimer

Louise Smalley

Board

14

13/14
14/14
14/14
14/14
0/0
9/9
13/14
14/14
14/14

14/14

Audit
Committee

Nomination
Committee

Remuneration
Committee

4

4/4
–
–
–
0/0
–
4/4
4/4
–

–

6

6/6
–
–
6/6
0/0
2/2
6/6
6/6
6/6

–

10

10/10
–
–
10/10
–
5/5
–
–
10/10

–

62 Whitbread Annual Report and Accounts 2018/19

1  The one meeting David Atkins could not 
attend was an unscheduled Board call 
2   Frank Fiskers was appointed to the Board  

1 February 2019

3   Richard Gillingwater was appointed to  

the Board 27 June 2018

4 The one meeting Chris Kennedy could not 
attend was an unscheduled Board call

 
 
Governance

2018/19 external evaluation
In accordance with the Code, an 
external evaluation of the Board was 
carried out this year by Ffion Hague 
on behalf of Independent Board 
Evaluation.

Overall, the results were very positive. 
The Board is relatively new, with the 
majority of non-executive directors 
having been appointed over the last 
three years, and the review noted  
that the Group had been through a 
period of intense activity with the 
announcement of the demerger  
and subsequent sale of Costa. The 
evaluation concluded that, throughout 
this period, the Board had performed 
well and that relationships had 
remained strong and constructive.

Individual directors
The Chairman has one-to-one 
meetings with all directors to 
discuss their performance and to 
identify whether they continue to 
contribute effectively to the Board 
and demonstrate commitment to 
the role.

Chairman
The Senior Independent Director 
meets with the non-executive 
directors, without the Chairman 
present, to discuss the performance 
of the Chairman. The Senior 
Independent Director also speaks 
with the executive directors to gain 
their views before discussing the 
results with the Chairman.

Board performance evaluation
An evaluation of the Board, its 
committees, individual directors 
and the Chairman is carried out 
each year.

An externally facilitated Board 
evaluation was carried out this  
year as it had been three years 
since the last one. Internal 
evaluations will be carried  
out in the next two years. 

Method
A comprehensive brief was given 
to the assessment team by the 
Chairman, Chief Executive and 
General Counsel, in January 2019. 
The lead evaluator also observed 
Board and committee meetings, 
and detailed interviews were 
conducted with every Board 
member and with senior members 
of the executive team.

A report was compiled by the 
evaluation team based on 
information and views supplied by 
the Board and the report included 
recommendations based on best 
practice as described in the Code 
and other current corporate 
governance guidelines.

Draft conclusions were discussed 
with the Chairman and subsequently 
with the Board at its meeting on  
21 March 2019 with Ffion Hague 
present at that meeting. Following 
the Board meeting, Ffion Hague 
gave feedback to committee  
chairs on the performance of  
each committee and discussed  
the report on the Chairman’s 
performance with the Senior 
Independent Director. In addition, 
the Chairman received a report with 
feedback on individual directors.

Board and committee review cycle

Year 1
(Financial year 2018/19) 
Externally facilitated review

Year 2
(Financial year 2019/20) 
Internal review

Year 3
(Financial year 2020/21) 
Internal review

Recommendations
The evaluation concluded that 
Whitbread has a dedicated  
and engaged Board who care  
very much about the business  
and it made a number of 
recommendations aimed at  
further enhancing the Board’s 
performance.

After discussing these 
recommendations, the Board 
approved an action plan to be 
managed by the General Counsel. 
This action plan includes the 
following:

•  a programme of activity for the 

Nomination Committee (and then 
the full Board) to review Board 
composition and succession;

•  greater focus to be given to the 

operational performance of Premier 
Inn;

•  the development of a plan of 
tailored training on business  
and customer issues;

•  prioritise locations for meetings out 
of London in order to allow more 
visibility of the wider business; and

•  create more opportunities for  

Board members to meet a tier of 
management below the Executive 
Committee.

We will report on progress against 
this action plan in the 2019/20 Annual 
Report.

Whitbread Annual Report and Accounts 2018/19 63 

 
Governance

Corporate governance continued

Conflicts of interest
Directors are required to disclose any conflicts of interest 
immediately as and when they arise throughout the year.  
In addition, a formal process is undertaken in January each 
year when all directors confirm to the Board details of their 
external interests, including any other directorships which 
they hold.

These are assessed by the Board to determine whether the 
director’s ability to act in the best interests of the Company 
could be compromised. If there are no such potential or 
actual conflicts, the external interests are authorised by the 
Board. All authorisations are for a period of 12 months. No 
director is counted as part of a quorum in respect of the 
authorisation of his or her own conflict.

The Annual General Meeting
The AGM provides all shareholders with the opportunity to 
communicate directly with the Board which encourages their 
participation at the meeting. 

In accordance with the Code, the Notice of AGM and related 
papers are sent to shareholders at least 20 working days 
before the meeting. The Company proposes a separate 
resolution on each substantially separate issue including a 
specific resolution to approve the Annual Report and 
Accounts. For each resolution, proxy appointment forms 
provide shareholders with the option to vote in advance of 
the AGM if they are unable to attend in person. All valid 
proxy votes received for the AGM are properly recorded and 
counted by Whitbread’s registrars.

It is recognised that all organisations are potential customers 
of Whitbread and, in view of this, the Board authorises all 
directors’ current external directorships.

Privacy
Our data protection policies, guidelines and processes, set  
a globally applicable privacy and security standard for the 
Company and regulate the sharing of information both 
internally and externally. During 2018, various privacy 
enhancements were made to business processes and 
systems to ensure the requirements of the General Data 
Protection Regulation (GDPR) were met. Our data protection 
steering group will continue to drive awareness and monitor 
GDPR compliance through ongoing training and governance. 

Anti-corruption and anti-bribery
Whitbread is strongly opposed to any form of corruption 
and bribery. We recognised that it impacts societies in many 
negative ways. Our reputation is also built on trust: the trust 
of our customers, our people, our partners and suppliers, our 
investors and the communities we serve. Our anti-corruption 
and anti-bribery policies apply our strict standards 
worldwide and are reinforced through training and our day 
to day conduct. We encourage all with concerns to speak 
out and have facilitated this further through our Speaking 
Out helplines, enabling reporting of concerns on a named or 
anonymous basis. 

Shareholder relations
In accordance with the Code, the Board recognises that it 
has responsibility for ensuring that a satisfactory dialogue 
with shareholders takes place and any major shareholders’ 
issues and concerns are communicated to the Board through 
the Chairman.

The Company communicates with both the institutional and 
private shareholders through a number of different means. 
Further information on shareholder engagement can be 
found on page 26.

As in previous years, all voting by shareholders at this year’s 
AGM will be by poll using electronic handsets. The voting 
results, including proxy votes received, will be displayed on  
a screen at the end of the meeting. In addition, the audited 
poll results will be disclosed on the Company’s website 
following the meeting, and announced through the 
regulatory news service.

Share capital
The information that is required by DTR 7.2.6 relating to the 
share capital of the Company can be found within the 
directors’ report on pages 90 to 94.

Statement of the directors in respect of the Annual Report 
and Accounts
As required by the Code, the directors confirm their 
responsibility for preparing the Annual Report and Accounts 
and consider that the Annual Report, taken as a whole, is fair, 
balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s position 
and performance, business model and strategy. Further 
detail on how this conclusion was reached can be found in 
the report of the Audit Committee on pages 66 to 69.

Going concern
The Directors’ going concern statement can be found in the 
Directors’ report on page 94

Viability statement
The viability statement can be found on page 52.

Business model and strategy
Information on the Group’s business model and the strategy 
for delivering the objectives of the Company can be found 
on pages 10 to 17.

Board committees
The Board is supported by three committees; the 
Audit Committee, the Nomination Committee and the 
Remuneration Committee. Their terms of reference are 
reviewed regularly and updated in line with best practice. 
They are available in full on the Company’s website at  
www.whitbread.co.uk. A detailed report from the Chairman 
of the Remuneration Committee is set out on pages 72 to 89. 
Reports for the Audit and Nomination Committees can be 
found on pages 66 to 71.

64 Whitbread Annual Report and Accounts 2018/19

Governance

Accountability and internal control 

Internal control and risk management
The Board is responsible for the Group’s systems of internal 
control and risk management, and for reviewing their 
effectiveness. These systems are designed to manage rather 
than eliminate risk of failure to achieve business objectives. 
They can only provide reasonable, and not absolute, 
assurance against material misstatement or loss.

The Board has established an ongoing process for 
identifying, evaluating and managing the Group’s principal 
risks. This process was in place throughout the 2018/19 
financial year and up to the date of this report. The process is 
reviewed by the Board and accords with the internal control 
guidance for directors in the Code. A report of the principal 
risks, together with the viability statement, can be found on 
pages 52 to 55.

Risk analysis 
•  The Board identifies the principal risks of the Company  
on a regular basis and throughout the year it reviews  
the actions in place to mitigate the risks together with 
assurance and monitoring activity. The analysis covers 
business and operational risks, health and safety, financial, 
market, operational and reputational risks which the 
Company may face as well as specific areas identified  
in the business plan and budget process.

•  All major capital and revenue projects, together with 

significant change programmes, include the consideration 
of the risks involved and an appropriate action plan.

Controls
•  The Company reviews and confirms its level of compliance 

with the Code on an annual basis.

•  The matters reserved to the Board require that major 
projects and programmes must have specific Board 
approval.

•  Limits of delegation and authority are prescribed to ensure 

that the appropriate approvals are obtained if Board 
authority is not required to ensure appropriate segregation 
of tasks.

•  Management is responsible for ensuring the appropriate 

maintenance of financial records and processes that ensure 
that financial information is relevant, reliable, in accordance 
with applicable laws and regulations and is distributed both 
internally and externally in a timely manner.

•  A review of the financial statements is completed by 

management to ensure that the financial position and 
results of the Group are appropriately reflected.

•  All financial information published by the Group is subject 
to the approval of the Audit Committee and the Board.

•  An annual review of internal controls is undertaken by the 

Board with the assistance of the Audit Committee. 

Assurance
•  The Audit Committee approves the audit programme 

which ensures that the significant areas of risk identified are 
monitored and reviewed. 

•  The programme and the results of the audits are regularly 

assessed during the year.

•  The Audit Committee reviews the major findings from both 

internal and external audits.

•  Internal audits are carried out under the control of the 

Director of Internal Audit. The reports are reviewed by the 
Audit Committee and, on a monthly basis, by the Executive 
Committee to ensure that the actions required to address 
issues identified are implemented.

•  The Director of Internal Audit reports annually to the Audit 

Committee on the effectiveness of operational and 
financial controls across the Group.

•  Deloitte LLP, the Company’s external auditor, reviews  
and reports on the significant issues identified in its  
audit report. 

•  An internal control evaluation process is overseen by  
the management team which assesses the level of 
compliance with the controls, policies and processes and  
the results are reviewed and tested on a sample basis by  
the internal audit team.

•  Post completion reviews of major projects and investments 

•  Group financial policies, controls and procedures are in 

are carried out and reported on to the Board.

place and are regularly reviewed and updated. 

•  The Whitbread Code of Conduct, setting out required 
levels of ethics and behaviour, is communicated to 
employees and training is provided. An externally hosted 
whistleblowing system is also available.

•  The Code of Conduct makes reference to specific policies 

and procedures which have to be followed.

•  Employees are required to undertake tailored training on 

risk areas including IS security, data protection, anti-bribery 
and anti-trust law.

Whitbread Annual Report and Accounts 2018/19 65 

Governance

Audit Committee report

Chris Kennedy 
Chairman, Audit Committee

Membership of the Audit Committee  
and meeting attendance

Name of director

Chris Kennedy (Chairman)
David Atkins
Frank Fiskers*
Susan Taylor Martin

Meetings
attended 
and eligible 
to attend 

4/4
4/4
0/0
4/4

*  Frank Fiskers was appointed to the Audit Committee  

on 1 February 2019.

Further details on  
the Committee’s 
responsibilities are in the 
Committee’s terms of 
reference on the 
Company’s website:  
www.whitbread.co.uk/
investors/governance

66 Whitbread Annual Report and Accounts 2018/19

This has been a significant year for 
Whitbread, with the sale of Costa to 
The Coca-Cola Company. In addition 
to the usual annual activities of the 
Audit Committee, we have focused  
on separation governance relating  
to the transaction. 

The Committee met four times in 2018/19. Meetings were 
attended by all members of the Committee and, by invitation, 
the Chairman of the Board, the Chief Executive, the Group 
Finance Director, the Director of Internal Audit, the Group 
Financial Controller and other relevant people from the 
business when appropriate. The external auditor, Deloitte LLP 
is also invited to meetings except where discussion includes 
matters relating to its own independence, performance, 
reappointment, fees or audit tendering.

Composition of the Committee
In accordance with the UK Corporate Governance Code  
(the Code), the Board has confirmed that all members of the 
Committee are independent non-executive directors and 
have been appointed to the Committee based on their 
individual financial and commercial experience. The Board 
has also confirmed that I, as Chairman of the Committee, 
have recent and relevant financial experience through my 
current appointment as Chief Financial Officer of ITV plc  
and my previous appointments as Chief Financial Officer  
of Micro Focus International plc and ARM Holdings plc, 
together with my past role as Group Finance Director  
of easyJet plc. 

As part of the Company’s annual compliance with the Code, 
an evaluation was undertaken of the skills and experience of 
the Committee. In accordance with the Code, the Board has 
agreed that the Committee as a whole has the competencies 
relevant to the sector in which the Company operates. 
Through the external appointments that David Atkins and 
Susan Taylor Martin have held during the year, they bring a 
depth of financial and commercial experience that add to the 
strengths of the Committee. I welcome the addition of Frank 
Fiskers to the Committee and the experience that he will  
add as the Company refocuses on becoming a European 
hotel business.

Governance

 “ In 2018/19, the Audit 
Committee’s work covered 
internal controls, risk 
management, internal  
audit, external audit and 
financial reporting.” 

Role and responsibilities of the Committee 
The Board has delegated specific responsibilities to the 
Committee in accordance with the Code. The key 
responsibilities of the Audit Committee are to:

•  monitor and review the integrity of the Group’s half-year 
and full-year financial results and the financial reporting 
process;

•  monitor the statutory audit of the annual and  

consolidated accounts;

•  review the Group’s internal controls and risk  

management systems;

•  review and monitor the independence of the external  

auditor, in particular, the provision of additional services; 

•  monitor and review the effectiveness of the Group’s  

internal audit function; and 

•  have primary responsibility for the recommendations  

to the Board in relation to the external auditor.

Main activities 

In 2018/19, the Audit 
Committee’s work covered 
internal controls, risk 
management, internal 
audit, external audit and 
financial reporting. The 
details of the matters 
discussed at Committee 
meetings are shown on  
the right.

Through the year, the 
Committee has also 
covered the quality and 
integrity of accounting 
policies and practices.

03/18

04/18

07/18

10/18

March
• 2017/18 Annual Report 

April
• 2017/18 Annual Report 

and Accounts

and Accounts

• Accounting judgement 

• 2017/18 Deloitte external 

methodology

audit report

• 2017/18 external audit 

• Internal audit 2018 

report, together with a 
review of the internal 
audit terms of reference
• Non-audit services and 

fees

update 

• Internal audit – approval 
of plan and fraud update

• Risk management 

process and the risk 
management framework

• Committee’s 

effectiveness and terms 
of reference

• Review of the previous 
year’s Speaking Out 
reports

July
• Financial control 

framework – risks  
and controls 

• Assessment of the 
effectiveness of the 
2017/18 audit process
• Internal audit matters 

October
• Review of the 2018/19 

interim results

• Review and approval  

of the 2018/19 external 
audit plan, together with 
the approval of Deloitte 
terms of engagment
• 2018/19 interim audit 

report

• Sale of Costa to The 
Coca-Cola Company 

• Payment practices 

reporting requirements 

Whitbread Annual Report and Accounts 2018/19 67 

Governance

Audit Committee report continued

To aid its review, the Committee considers reports from  
the Group Financial Controller, the Group Tax Director, the 
Director of Internal Audit and also reports from the external 
auditor on the outcomes of its half-year review and annual 
audit. The Committee looks for constructive challenge from 
Deloitte as external auditor.

The key areas of judgement and estimates considered by the 
Committee, in relation to the 2018/19 accounts and disclosed 
in Note 2 to the consolidated financial statements, were:

Non-underlying items
Consideration was given to the appropriateness of disclosure 
for each of the items classified as non-underlying, particularly 
the significant non-underlying items related to the disposal 
of Costa and resulting business separation as disclosed in 
Note 6 on page 122. This included the quantum and nature  
of the items and whether they met the criteria as defined by 
the accounting policy.

Defined benefit pension
The Committee reviewed, considered and exercised 
judgement on the assumptions used to calculate the pension 
scheme assets and liabilities under IAS 19, to satisfy itself that 
appropriate consideration and balance had been given to all 
macroeconomic factors. The principal assumptions used  
and the sensitivities around them were considered and the 
consistency in approach from 2017/18 to 2018/19 was 
assessed, concluding with the same estimates as reached  
by management.

Intangible asset capitalisation
Given the level of capital expenditure on IT assets, the 
Committee reviewed the Group accounting policy on  
the capitalisation of intangible assets and concurred with 
management’s conclusion that the policy remains appropriate.

Separation governance
Following the sale of Costa and in light of the strategic 
importance of the sale, the Committee has reviewed the 
overall governance arrangements in place, covering the sale 
transaction, the subsequent separation and the activities  
that were established to enable timely decision making and 
to facilitate the management of the changes and the 
interdependencies.

Internal control and risk management
The Audit Committee monitors the systems of risk 
management and internal control. In addition, the Committee 
completes an annual review of the effectiveness of these 
systems, assessing the risk management framework and 
policy, management’s risk assessment and review process, 
and the monitoring and reporting of risk. This review is 
completed in conjunction with an internal control 
effectiveness review from Internal Audit and Group Finance, 
and considers all material controls, including financial, 
operational and compliance controls. The system and 
processes were considered to be robust and no significant 
weaknesses were noted. A robust assessment of the 
principal risks facing the Company was carried out by the 
Board, considering risk appetite, and each risk was assessed 
and the level of assurance required was determined. Further 
details of the principal risks identified and agreed by the 
Company can be found on pages 54 and 55.

68 Whitbread Annual Report and Accounts 2018/19

Fair, balanced and understandable 
In order to confirm to the Board that the Annual Report and 
Accounts, taken as a whole is fair, balanced and understandable,  
there has been a thorough verification and approval process using 
the Committee’s knowledge of the Company, as outlined below:

•  the Annual Report and Accounts is drafted by the appropriate 

senior management with overall coordination by the Secretariat 
team to ensure consistency;

•  comprehensive reviews of the drafts of the Annual Report and 

Accounts are undertaken by management, the Executive 
Committee and the Audit Committee Chairman;

•  a final draft is reviewed by the Audit Committee prior to 

consideration by a committee of the Board; and

•  formal approval of the Annual Report and Accounts is given by 

a committee of the Board.

‘Speaking Out’ facility
In accordance with the Code, the Committee has continued 
to review the Company’s whistleblowing function, known  
as ‘Speaking Out’. The system is operated by two external  
third-party providers, Hospitality Action in the UK and  
Navex Global internationally, and allows employees to report 
anonymously and in confidence. The Committee receives 
annual reports from the General Counsel and reviews the 
operation of this function and outcomes. The Committee is 
satisfied that there are appropriate arrangements in place  
for proportionate and independent investigations.

Internal audit
The internal audit function provides independent assurance 
through reviewing the risk management processes and 
internal controls established by management.

The Audit Committee monitors and reviews the scope, 
extent and effectiveness of Whitbread’s internal audit 
function. Regular presentations and updates are given to  
the Committee by the Director of Internal Audit and private 
discussions are held with the Director of Internal Audit as 
and when necessary. The Committee has approved the 
Group Internal Audit Terms of Reference, which sets out the 
role, accountability, authority, independence, and objectivity 
of the function. The Committee considers matters raised 
through audit reports and the adequacy of management’s 
response to them, including the time taken to resolve any 
such matters. The main focus areas for internal audit during 
the year included cyber security, financial controls in Premier 
Inn and Restaurants, project assurance covering major 
system implementations and international operations.

The scope of activity of Internal Audit is monitored and 
reviewed at each Audit Committee meeting. An annual plan 
was agreed by the Committee in March 2019 which covers 
the activities to May 2020. The internal audit plan is 
determined based on the Audit Universe which sets out all 
auditable areas of the business and assigns each area a risk 
level and recommended audit frequency. The internal audit 
plan is aligned to the Group’s principal risks which are 
formally reviewed and agreed by the Executive Committee 
and Board on a biannual basis against a standard set of risk 

Governance

assessment criteria. The plan also considers areas of  
major change within the business, recurring themes from 
previous audit results and the views of management.  
Follow up audits are also planned in areas where past audits 
highlighted significant risks to ensure remedial actions have 
been implemented and are working effectively to reduce 
Whitbread’s risk exposure. 

Areas highlighted for audit on the current plan include 
systems and processes to support Whitbread’s planned 
expansion in Germany, and an overall greater focus on 
Premier Inn and Restaurants operational and commercial  
risks including property construction, health and safety and 
procurement. The in-house IT internal audit team provides 
assurance over Whitbread’s information systems, and 
delivers integrated IT audits, as well as coordinating 
assurance reviews to de-risk Whitbread’s ongoing major 
change projects.

External auditor
On behalf of the Board, the Committee oversees the 
relationship with the external auditor. Deloitte was appointed 
as the auditor of the Company in 2015 and the current audit 
partner is Nicola Mitchell, who has held this role since the 
audit engagement began. Deloitte was reappointed as 
auditor of the Company at the 2018 Annual General Meeting. 

Auditor effectiveness
The effectiveness of the external audit process is dependent 
on appropriate audit risk identification at the start of the 
audit cycle. We receive from Deloitte a detailed audit plan, 
identifying its assessment of these key risks.

These risks were reviewed and they, together with the work 
done by the auditor, were challenged to test management’s 
assumptions and estimates around these areas, as well as 
other areas reported upon. The effectiveness of the audit 
process was assessed in addressing these matters through 
the reporting we received from Deloitte at both the half-year 
and year-end. In addition, feedback was sought from the 
Committee, the Board and management on the effectiveness 
of the audit process and targeted and tailored questionnaires 
were completed. 

An assessment of the effectiveness of Deloitte in respect  
of the previous financial year was undertaken in July 2018. 
Overall, it was noted that the audit was effective and  
that improvements had been made on the prior financial 
year; however, it was noted that there was still room for 
improvement in respect of the execution of the audit plan 
and the communication of changes to the plan.

As part of our review process for this financial year the 
Committee will be assessing the work of the year-end audit, 
once finalised, and an effectiveness review for this financial 
year will be undertaken and reported to the July 2019 Audit 
Committee meeting. 

The Committee confirms that the Company has complied 
with regard to the requirement of the provisions of the 
Statutory Audit Services for Large Companies Market 
Investigation (Mandatory Use of Competitive Tender 
Processes and Audit Committee Responsibilities) Order 
2014. The Group intends to put the external audit out to 
tender every ten years in the future, with the next tender 
expected to be in 2025.

Auditor independence
To safeguard the objectivity and independence of the 
external auditor, the Committee’s terms of reference set  
out the non-audit services that are permitted in certain 
circumstances and those not permitted at all. This prevents 
the auditor being able to provide certain services such as 
internal audits. For certain specified audit and audit-related 
services, the Group can employ the external auditor without 
reference to the Audit Committee, subject to a specified fee 
limit of up to £250,000. For the services permitted in certain 
circumstances, agreement must be sought from me, as 
Chairman of the Committee where fees are less than the limit 
specified, or with full Audit Committee approval where fees 
are anticipated to be greater than £250,000. A tender 
process would be held where appropriate.

Deloitte are engaged to provide independent assurance  
over the systems transformation governance and project 
assurance, as permitted by the policy on non-audit services. 
This was approved by the Audit Committee. Independence  
is maintained as they are not designing the system or its 
controls but reviewing and reporting to assist the wider 
programme governance required for a successful go-live.

The Committee approved the appointment of Deloitte as 
reporting accountant for the Company’s disposal of Costa in 
June 2018 (a non-assurance related service) as Deloitte was 
best placed to perform the permissible non-audit work. The 
total fees for non-audit work performed by Deloitte during 
the year ending 28 February 2019 amounted to £1.4 million 
(2017/18: £0.2 million). This represents a ratio of non-audit 
fees to audit fees of 1.4 (2017/18 0.3). Although material in 
the context of the Group’s average statutory audit fee over 
the last three years, these fees are not in breach of the cap 
on non-audit services recently set out in EU Audit Legislation 
as such legislation does not come into effect until the 
Group’s financial year end in 2020.

Chris Kennedy 
Chairman, Audit Committee
29 April 2019

Whitbread Annual Report and Accounts 2018/19 69 

Governance

Nomination Committee report

Adam Crozier
Chairman, Nomination Committee

Membership of the Nomination  
Committee and meeting attendance

Name of director
Adam Crozier (Chairman)
David Atkins
Richard Gillingwater
Frank Fiskers
Chris Kennedy
Deanna Oppenheimer
Susan Taylor Martin

.

Meetings 
attended 
and eligible 
to attend 

6/6
6/6
2/2
0/0
6/6
6/6
6/6

The full terms of reference 
of the committee are 
available on our website:  
www.whitbread.co.uk/
investors/governance

70 Whitbread Annual Report and Accounts 2018/19

Two new non-executive directors 
were appointed to the Board this year.

Under normal circumstances, the Nomination Committee 
meets at least twice per year. In 2018/19 there was an 
unusually high number of Board meetings and, given that all 
non-executive directors are now members of the Committee 
and that the three executive directors are eligible to attend 
by invitation, a number of issues that would normally have 
been dealt with at a Committee meeting were discussed 
instead at a full Board meeting. The table on the left includes 
Board meetings at which Nomination Committee issues 
were discussed.

Role of the Committee
The role of the Nomination Committee is to review the  
Board composition and to plan for its refreshment as 
applicable. The Committee is also responsible for evaluating 
the directors on an annual basis and striving for a balance  
of skills, knowledge, independence, experience and diverse 
representation to allow for it to operate effectively. 

Responsibilities of the Committee 
The Committee has specific responsibilities on behalf of  
the Board and these are detailed below:

•  to regularly review the structure, size, and composition  
of the Board to include the balance of skills, knowledge, 
independence, experience and diversity and to make 
recommendations to the Board in respect of any changes;

•  to consider succession planning for the Board and to 

determine the skills and experience required for future 
Board appointments;

•  to identify and nominate, for the approval of the Board, 

candidates to fill Board vacancies as and when they arise;

•  to evaluate the balance of skills, knowledge, experience 

and diversity required prior to making an appointment to  
the Board and, on the basis of this evaluation, to prepare  
a role description outlining the capabilities required for a 
particular appointment;

•  to keep the leadership needs of the Company under  

review, both for executive and non-executive directors with  
a view to ensuring the continued ability of the Company to 
effectively compete;

•  keep up-to-date and fully informed about strategic  

issues and commercial changes affecting the Company  
and the market in which it operates;

•  to ensure that, on appointment to the Board, non-executive 
directors receive a formal letter of appointment setting out 
the time commitment in respect of the role;

•  to annually review the time required from non-executive 
directors and to ensure that a performance evaluation is 
undertaken to determine if non-executive directors are 
spending sufficient time to fulfil their duties;

Governance

•  for the appointment of a Chairman, to prepare a job 

description including the time commitment expected.  
A proposed Chairman’s other significant commitments  
should be disclosed to the Board before appointment  
and any changes to the Chairman’s commitments  
should be reported to the Board as they arise; and

•  review the results of the annual Board evaluation that  

relate to the composition of the Board.

Board appointments and diversity 
Diversity and equality have always been core values at 
Whitbread. The Board believes that diversity in many  
forms is critical to the effectiveness of the Board and  
to the Company’s continued success. In the year ahead,  
the Committee will be focusing on a review of Board 
composition and succession plans. This was a 
recommendation of the 2018/19 Board evalution.

We have participated for the last two years in the  
Hampton-Alexander Review of women in senior roles  
which examines the gender balance on our Board, the 
Executive Committee and across our direct reports  
to Executive Committee members. 

The appointment of new directors
The Committee annually evaluates the balance of skills, 
experience, independence and knowledge on the Board, 
preparing a description of the role and capabilities required 
for a particular appointment. A matrix of the skills and 
competencies of the current Board is mapped against the 
skills and competencies the Committee believes will be 
required in the future.

We use external search consultants to engage and identify  
a number of candidates, ensuring equal representation, 
aligned with the role and capabilities required for the 
appointment. Selected candidates meet with the Committee 
and further interviews take place before an appointment 
is made. In the year ahead the Committee will give 
consideration to a structured plan for Board succession.

18/19

Main activities 
during the year

In 2018/19, the 
Committee’s main 
activities have included:

• the appointment of 

Richard Gillingwater  
as the Company’s new 
Senior Independent 
Director;

• the appointment of 

Frank Fiskers as a new 
non-executive director  
of the Company; 
• Board succession 

planning;

• the re-election of 

directors at the 2018 
Annual General  
Meeting; and
• a review of the 
Committee’s 
effectiveness and its 
terms of reference.

The Committee is 
responsible for ensuring 
that Board and committee 
membership is 
progressively refreshed 
and that there is no undue 
reliance on any one 
individual. This was 
reviewed in January 2019.

Length of tenure of directors 
(Years)

David Atkins

Alison Brittain

Nicholas Cadbury

Adam Crozier

Richard Gillingwater

Frank Fiskers

Chris Kennedy

2.2

1.1

0.8

0.1

3.0

Deanna Oppenheimer

2.2

Louise Smalley

Susan Taylor Martin

3.5

6.4

6.4

7.2

Our approach to the annual re-election of directors
As required by the Code, all directors will be subject to 
re-election at the next Annual General Meeting (AGM).  
During the year, I completed the individual performance 
review of each non-executive director in respect of their 
contribution and time commitment to the Company. All 
directors are proposed for reappointment at this year’s AGM. 

Details setting out why each director is deemed to be 
suitable for reappointment will be included with the  
AGM papers circulated to all shareholders.

Adam Crozier
Chairman, Nomination Committee
29 April 2019 

 “ The Board believes  
that diversity in many 
forms is critical to the 
effectiveness of the Board 
and the Company.” 

Board gender split

6 Male
4 Female

Whitbread Annual Report and Accounts 2018/19 71 

Governance

Remuneration report

2018/19 
remuneration 
linkage to 
strategy

Key 
Annual Incentive Scheme (AIS)
Individual Strategic Objective (ISO)
Incentivised WINcard measure (IW)
Profit measure (P) 
Long-term Incentive Plan (LTIP)

Innovate and 
grow in  
our core UK 
businesses 
•  Premier Inn room  
growth (AIS-ISO)

•  Costa store  

growth (AIS-ISO)

•  Costa Express 

machine installations 
(AIS-ISO)

•  Effective workforce 
planning (AIS-ISO)

This has been a historic year for 
Whitbread and a busy year for the 
Remuneration Committee. We have 
needed to act with agility to ensure 
that executives have been, and 
continue to be, incentivised 
appropriately to deliver our strategy 
and success.

When I wrote my statement this time last year, Whitbread  
had just announced its intention to demerge Costa from the 
Group. I explained then that the Committee intended to put  
a new long-term incentive arrangement in place to retain and 
incentivise the executive directors to deliver the demerger as 
fast as practical and appropriate to optimise value for 
Whitbread’s shareholders.

After a period of consultation with major shareholders, we 
put forward an updated Directors’ remuneration policy and  
a one-off Performance Share Plan (PSP), both of which were 
overwhelmingly approved at a General Meeting following 
the 2018 Annual General Meeting. I would like to thank 
those shareholders that engaged with us as we put those 
proposals together, as well as all of those that voted on the 
proposals, whether in person or by proxy.

Rewards linked to performance
The PSP was structured so as to ensure that, as well as 
incentivising the delivery of the planned demerger, the 
executive directors were also incentivised to deliver a sale  
of Costa in the event that an offer was received that was 
more value creative than the planned demerger. As you  
will know, Whitbread subsequently received an offer  
of £3.9 billion from The Coca-Cola Company for Costa.  
The sale was completed within nine months of the 
announcement of Whitbread’s intention to demerge  
Costa. Management delivered a deal at a price well above 
both the Board’s expectations and those of the market,  
and we announced a programme of share buybacks, which  
is returning funds to shareholders significantly sooner than 
many shareholders anticipated.

Deanna Oppenheimer
Chair, Remuneration Committee

Incentive payments to  
the Executive Directors  
were between 

and

54.0%
54.8%

of maximum

The Performance Share  
Plan vested at

97.53%

of maximum

72 Whitbread Annual Report and Accounts 2018/19

Governance

Focus on our 
strengths to grow 
internationally 
•  Increase German hotel 

pipeline (AIS-ISO)
•  Establish growth 

platform for Costa  
China (AIS-ISO)

Enhance the 
capability  
to support  
long-term growth 
•  Delivery of cost  
savings (AIS-ISO)

•  Implementation of more 
efficient processes and 
systems (AIS-ISO)

Winning  
Teams
•  Operational team 
retention (AIS-IW)
•  Succession planning 

(AIS-ISO)

Customer 
Heartbeat
•  Premier Inn brand  
health (AIS-IW)

•  Costa net  

recommend (AIS-IW)

•  Restaurants net 

recommend (AIS-IW)

Profitable  
Growth
•  Group profit (AIS–P)
•  Delivery of cost savings 

(AIS-ISO)

•  EPS growth (LTIP)
•  Return on capital (LTIP)

The PSP was designed to vest as soon as the demerger or 
sale of Costa was complete. Following the completion  
of the sale, the Committee rigorously assessed performance 
against the stretching performance conditions set at the 
start of the Plan. Due to exceptionally strong performance, 
including TSR growth ranked at the top of the comparator 
group over the period, the award vested at 97.53% of 
maximum. Full details are provided on pages 82 and 83. 
Shares vesting under this plan are subject to a two-year 
holding period and will become exercisable in January 2021.

Alongside the excellent result in terms of the Costa sale,  
the management team has delivered robust in-year results  
in the context of a tough and uncertain external economic 
environment. This is reflected in the annual incentive 
outcomes, with payments to the executive directors in 
a range between 54.0% and 54.8% of maximum. The 
stretching target under the 2016 LTIP, which required strong 
EPS growth on top of RPI, was not met. Although the ROCE 
condition was met, the EPS condition was an underpin and, 
as a result, none of the shares awarded under that scheme 
have vested. 

The year ahead
As you will have seen elsewhere in this report and from  
the Capital Markets Day, Whitbread has a clear strategy 
going forward, following the significant change to its 
structure and operational make up. Whitbread’s unique 
vertically integrated business model and best-in-class 
operational performance combined with many long-term 
structural growth opportunities, mean that the Company is 
set to continue to deliver value to shareholders over the 
coming years.

We have made some changes to the 2019/20 Annual 
Incentive Scheme to ensure executive remuneration remains 
fully aligned to the strategy of the Group for the coming 
year. This includes the introduction of a new financial metric 
based on efficiency. Full details are provided on page 88. 

The PSP, which was granted last year, replaced both the 
2018 and 2019 LTIP awards and, as such, under the current 
remuneration policy, the executive directors will not be 
eligible for a 2019 LTIP grant under the policy. The 
Committee is therefore mindful that the current longer-term 
strategy is not clearly part of our executive remuneration 
framework and some of our investors have raised this point. 
To address this fundamental change in the business, we 
intend to bring forward a comprehensive review of our 
Directors’ remuneration policy to later this year. This  
will allow us to ensure all aspects of the policy reflect 
Whitbread’s strategy and growth aspirations going forward, 
as well as address the new requirements under the UK 
Corporate Governance Code (further details below).  
We expect to consult with our investors on this new policy 
through the summer and autumn of 2019 and currently 
intend to convene a General Meeting in the autumn to 
consider the new policy.

Corporate governance 
The Committee noted the updated UK Corporate 
Governance Code (the Code), which was published in 2018 
and has already made a number of changes in response to 
the Code. The Committee’s terms of reference have been 
updated to ensure that remuneration structures and policies 
across the Company are taken into account when setting 
executive remuneration and that incentives and rewards are 
aligned to the Company’s wider culture. 

The Code also contained a number of provisions which 
directly relate to remuneration design. We intend to review 
and carefully consider our approach to elements such as 
post-cessation shareholding requirements and the executive 
director pension opportunity, as part of our remuneration 
policy review in 2019. We will disclose the Chief Executive’s 
pay ratio in next year’s report as required.

I look forward to engaging with investors over the coming 
months and look forward to meeting shareholders at the 
AGM in June.

Deanna Oppenheimer
Chair, Remuneration Committee
29 April 2019 

Whitbread Annual Report and Accounts 2018/19 73 

Governance

Remuneration report continued

At a glance 

£570m

Underlying profit  
before tax1

249p

Underlying basic  
EPS1 

15.6%

Return on capital1  

1  Definitions of all APMs are included in the glossary on page 172.

Business performance 

Financial measures

Total shareholder return

800

700

600

500

400

300

200

100

0

26 Feb
2009

4 Mar
2010

3 Mar
2011

1 Mar
2012

28 Feb
2013

27 Feb
2014

26 Feb
2015

3 Mar
2016

2 Mar
2017

1 Mar
2018

28 Feb
2019

Whitbread PLC

FTSE 100 Index

  Source: Thomson Reuters Datastream

Team and customer measures

Operational team 
retention

Premier Inn  
brand health

Restaurants  
net recommend

Costa net 
recommend

Health and safety

Operational team 
retention measures 
the proportion of 
employed team 
members retained 
over a three-month 
period reported 
throughout the 
financial year. The 
customer measures 
for Premier Inn, 

Costa and 
Restaurants are all 
on a net basis, with 
negative scores 
subtracted from 
positive scores.  
For Premier Inn  
this is based  
on the YouGov 
BrandIndex  
and for Costa  

and Restaurants 
this is based on 
customer surveys. 
The health and 
safety measure is 
based on the 
proportion of  
sites passing 
independent audits.

74 Whitbread Annual Report and Accounts 2018/19

The chart looks at the 
value over ten years of 
£100 invested in 
Whitbread PLC on 26 
February 2009 compared, 
on a consistent basis, with 
that of £100 invested in 
the FTSE 100 index based 
on 30 trading day average 
values. The FTSE 100 has 
been selected by the 
Committee as an 
appropriate comparator 
group due to Whitbread’s 
position within the FTSE.

In most cases the colours 
represent the following:
A green WINcard score  
is achieved where the 
performance is better than 
both previous year and 
target.

An amber score is for 
performance which is 
better than the prior  
year, but below target.

A red score is for a  
result below the previous 
year and target.

Governance

Performance outcomes

Annual Incentive Scheme
(% of maximum for Chief Executive)

Long Term Incentive Plan
(% of awards vesting)

2018/19

2017/18

2016/17

2015/16

54.8%

2018/19

0.0%

64.1%

49.8%

38.8%

2017/18

2016/17

2015/16

38.3%

76.5%

97.0%

Performance Share Plan
(% of awards vesting)

2018/19

97.5%

64.1%

Each executive director received a one-off award under the Performance Share Plan on 27 June 2018, linked to the 
successful demerger or sale of Costa. These awards, which replaced the 2018 and 2019 LTIP awards, vested on 3 January 
86.8%
2019 and are subject to a two-year holding period.

49.8%

Remuneration outcomes

Total remuneration (£’000)

Alison Brittain
Chief Executive

2018/19

2017/18

2016/17

2,371

2,509

Nicholas Cadbury
Group Finance Director

2018/19

2017/18

2016/17

Louise Smalley
Group HR Director

2018/19

2017/18

2016/17

1,455

1,487

967

988

5,588

3,482

2,303

Share ownership

Shares
20,900

Vested, but unexercised, 
share awards

139,0671

% of salary
122

Meeting requirement2

Shares
39,121

% of salary
325

Vested, but unexercised, 
share awards

Meeting requirement2

71,1541

Shares
30,000

% of salary
377

Vested, but unexercised, 
share awards

Meeting requirement2

47,3201

The lighter blue elements of the charts above relate to the one-off PSP awards.

1  These awards do not count towards meeting the shareholding requirement.
2  Details of shareholding requirements can be found on page 84. Alison Brittain is currently required to build towards a 200% holding.

Whitbread Annual Report and Accounts 2018/19 75 

Governance

Remuneration policy

Policy table

Element

Purpose and link to strategy Operation

Maximum potential value

Performance metrics

The full remuneration 
policy is available on the 
Company’s website:  
www.whitbread.co.uk

Base 
salary

• Base salaries are set to 
be sufficient to attract 
and retain the calibre  
of executive talent 
needed to support  
the long-term interests  
of the business.

Salaries are reviewed annually 
taking account of:

• the salary review across 

the Group;

• trading circumstances;
• personal performance, 

including against agreed 
objectives; and

• market data for an  

appropriate comparator  
group of companies.

Benefits

• Benefits are intended 
to be competitive in 
the market so as to 
assist the recruitment 
and retention of 
executives.

• Executive directors are 

entitled to benefits relating 
to car, healthcare/personal 
insurances. 
• In exceptional 

circumstances, such as the 
relocation of a director, or 
for a new hire, additional 
benefits may be provided  
in the form of a relocation 
allowance and benefits 
including tax equalisation, 
re-imbursement of 
expenses for temporary 
accommodation, travel and 
legal financial assistance.

• Annual salary increases would 

• None

normally be in line with the average 
increases for employees in other 
appropriate parts of the Group. 

• On occasion, increases may be larger 
where the Committee considers this 
to be necessary. Circumstances where 
this may apply include growth into a 
role, to reflect a change in scope  
of role and responsibilities, where 
market conditions indicate a level  
of under-competitiveness and the 
Committee judges that there is a risk 
in relation to attracting or retaining 
executives. 

• Where the Committee awards 

increases above the average for other 
employees, it will do so in accordance 
with policies applying across the 
Group and the resulting salary will not 
exceed the competitive market range.

• In 2018/19 the benefits received by 
the executive directors amounted 
to between 2.6% and 5.1% of salary. 
We do not anticipate that the 
maximum payable would exceed 
10% of salary. However, the 
Committee may provide benefits 
above this level in certain situations 
where it deems it necessary. This 
may include, for example, the 
appointment of a director based 
overseas or a significant increase 
in the cost of the benefits.

• None

Annual 
Incentive 
Scheme

• To provide a direct  
link between annual 
performance and  
reward.

• To incentivise the 
achievement of 
outstanding results 
across appropriate key 
stakeholder measures.

• To align with the 

long-term interests  
of shareholders and  
help participants build  
a significant stake in  
the business over time, 
by awarding a material  
part of the annual 
incentive in deferred 
equity.

• Targets for measures set at 

• 167% of base salary (up to 50%  

of maximum paid in cash  
and the remainder is paid in  
deferred shares).

the beginning of the financial 
year.

• Cash awards paid following 
the end of the financial year.

• Deferred shares awarded 
following the end of the 
financial year and, under 
normal circumstances, 
released three years after  
the date of award.

• Malus provisions apply to 

unvested deferred shares and 
clawback provisions apply to 
cash awards in the event of  
a material misstatement  
of results.

• Awards are payable based on three 
weighted areas covering underlying 
profit performance, individual strategic 
objectives and performance against 
selected team and customer related 
measures from the WINcard (the 
Group’s balanced scorecard). 
Performance measures under each 
area are determined annually and the 
Committee is able to adjust the 
weighting of the areas annually based 
on prevailing business needs. However, 
the underlying profit performance will 
represent no less than 50% of total 
award at any time. Other measures  
will be objective and, when possible, 
externally benchmarked leading 
indicators of future financial 
performance will be used. Normally 
around 25% of the maximum incentive 
is paid for threshold performance,  
with around 50% paid for on-target 
performance and the full incentive 
payment being paid for delivering 
stretch performance. These vesting 
levels may vary from year to year.
• For 2019/20, the weighting of the 
annual incentive award will be  
based on 50% for underlying profit 
performance, 20% for individual 
strategic objectives and 30% for a 
number of financial, customer and  
team measures.

76 Whitbread Annual Report and Accounts 2018/19

Element

Purpose and link to strategy Operation

Maximum potential value

Performance metrics

Governance

Long Term 
Incentive 
Plan

• To align the interests 
of senior executives 
closely with sustainable 
long-term shareholder 
value creation.

• To focus rewards on  
both the sustained 
delivery of absolute 
long-term earnings 
growth and the efficient 
use of capital over the 
long term.

• To retain and motivate 
executives over the 
performance period of 
the awards and beyond.

Performance 
Share Plan 
(PSP) Award 
(one-off 
award)

• To incentivise and  

reward management  
to optimise shareholder 
value through the 
completion of the 
demerger process.

• Awards made annually 

• Annual awards to a maximum  

• Performance measures will be 

determined by the Remuneration 
Committee and would normally be EPS 
and ROCE, equally weighted. However, 
the Committee may use other or 
additional measures and change 
weightings in respect of any new grant. 
For threshold performance, 20% of 
the award will vest; for maximum 
performance, 100% of the award 
will vest.

• 40% of the award would vest subject 

to assessment against strategic 
objectives. For threshold performance, 
0% of the portion of the award in 
relation to the strategic objectives will 
vest; for maximum performance 100% 
of this portion of the award will vest.
• 60% of the award would vest subject 
to the following financial performance:
 – 20% Costa ROCE;
 – 20% Premier Inn UK ROCE; and
 – 20% relative TSR,

with both ROCE measures and TSR 
based on a range with threshold and 
maximum targets. For threshold 
performance, 20% of the portion of  
the award in relation to the ROCE and 
TSR measures will vest; for maximum 
performance 100% of the portion of 
this award will vest with straight line 
vesting in between. In exceptional 
circumstances the Committee may 
change or introduce additional 
measures or adjust the weighting of 
performance measures in the future 
based on prevailing business needs. 
Any material changes will be discussed 
with shareholders in advance.

in shares.

of 200% of base salary.

• One-off grant of 400% of base 
salary for CEO, calculated in line 
with the PSP rules.

• One-off grant of 350% of base 
salary for all other Executive 
Directors, calculated in line with 
the PSP rules.

• Up to 350% of base salary (as at 

the relevant grant date) for eligible 
Executive Directors joining after  
1 May 2018, where the Committee 
determines they are eligible to 
participate in the PSP.

• This award will replace the 2018 
and 2019 LTIP grants for the 
current Executive Directors.
• Each Executive Director is only 

eligible to receive one grant under 
the PSP.

• Awards vest after three years 

subject to performance 
conditions.

• Two-year holding period 

post-vesting.

• Dividend equivalents may be 
provided on vested shares 
during a holding period.
• Subject to clawback and 

malus provisions.

• One-off award to be granted 

following shareholder 
approval.

• Awards will vest subject to 

performance.

• The performance period ends 
on the sooner of a Demerger 
and 24 months from the date 
of the first award granted 
under the PSP. A Demerger 
means arrangements for the 
separation of the “Premier Inn” 
and “Costa” businesses of the 
Group, whether that is 
implemented by way of 
demerger or by way of the 
sale to a third party of all or 
substantially all of one or other 
of those businesses. The 
Remuneration Committee will 
determine the date on which 
the Demerger has completed.
• Awards are subject to malus 
and clawback provisions.
• Two-year holding period 

post-vesting.

• Dividend equivalents may be 
provided during the holding 
period (save in respect of 
special dividends, which may 
be provided in respect of the 
vesting period as well) or  
such other period as the 
Remuneration Committee 
may determine.

• Awards may be satisfied in 

Whitbread shares, cash and/or 
shares in any other entity.

Sharesave 
Scheme

• To encourage long-term 

• Annual invitation to all 

shareholding in  
the Company.

employees, including the 
executive directors.

• Consistent with prevailing HMRC 
limits, currently savings limited to 
£500 per month.

• None

Pension

• Pension benefits  

are provided in order  
to offer a market 
competitive 
remuneration package 
that is sufficient to  
attract and retain 
executive talent.

• Option price calculated by 

reference to the market price 
discounted by 20% on the 
invitation date.

• Options granted over a three 

and/or five-year period.
• Executive directors are 

entitled to participate in  
the Company’s pension 
scheme (or other pension 
arrangements relevant to their 
location if based overseas).
• Defined contribution scheme.
• Can elect for cash in lieu  
of pension contributions.

• If cash is taken, the amount is 
reduced by the value of the 
employer’s national insurance 
liability.

• 27.5% of base salary  

• None

(maximum of 25% for new joiners, 
although the actual level will be 
determined based on all relevant 
factors at the time of appointment).

Whitbread Annual Report and Accounts 2018/19 77 

Governance

Annual report on remuneration

Remuneration Committee – membership

Name of director

Deanna Oppenheimer (Chair)
David Atkins
Adam Crozier
Richard Gillingwater1

1  Richard Gillingwater joined the Committee on 27 June 2018.

Meetings attended 
and eligible to attend 

10/10
10/10
10/10
5/5

Key duties
Full terms of reference are available on the Company’s website (www.whitbread.co.uk) and a summary of the key duties  
is set out below.

Remuneration Committee – responsibilities
•  Set the broad policy for the remuneration of the Chairman and the executive directors.

•  Within the terms of the agreed policy, to determine the total individual remuneration package (including incentive 

payments, share awards and other benefits) of the Chairman and each executive director.

•  Monitor the structure and level of remuneration of Executive Committee members.

•  Approve the design of, and determine the targets for, executive incentive schemes.

•  Approve awards to be made to executive directors and other senior executives under incentive schemes.

•  Ensure that contractual terms on termination, and any payments made, are fair to the individual and the Company, that 

failure is not rewarded and that the duty to mitigate loss is fully recognised.

Remuneration Committee – advisers
Internal advisers
Chris Vaughan – General Counsel and Secretary to the Committee 
Ruth Hutchison – Reward, Policy and Insight Director

External advisers
PwC, one of the founding members of the Remuneration Consultants Code of Conduct, was appointed remuneration 
consultant by the Committee with effect from September 2017 following a rigorous tender process and adheres to this code 
in its dealings with the Committee. PwC also provides international tax advice to the Group. Fees paid to PwC in respect of 
advice received by the Committee amounted to £293,000. These fees were charged on a time and material basis. 

The Committee is satisfied that the advice received is independent and objective. The Committee is comfortable that the 
PwC engagement partner and team that provides remuneration advice to the Committee do not have connections with the 
Company that may impair their independence.

Remuneration Committee agenda – 2018/19
•  Approval of Annual Incentive Scheme and  

targets for 2018/19.

•  Approval of awards of cash and deferred shares to  

executive directors under the Annual Incentive Scheme.

•  Executive directors’ salary review.

•  Approval of 2018 LTIP awards and the replacement  

of those awards.

•  Confirmation of the performance conditions for the 2018 
LTIP awards. Confirmation of the vesting percentages  
for the LTIP award made in 2015 and vesting in 2018.

•  Approval of the 2018 remuneration report.

•  Remuneration policy review.

•  Committee effectiveness evaluation.

•  Introduction of the Performance Share Plan.

•  Review of the terms of reference.

•  Treatment of share awards for Costa leavers.

78 Whitbread Annual Report and Accounts 2018/19

Governance

Single total figure of remuneration – executive directors (audited information)

Base salary

Benefits

Annual Incentive 
Scheme

LTIP

PSP

Pension

Total

Director

Alison Brittain

Nicholas Cadbury
Louise Smalley

18/19
£’000

17/18
£’000

18/19
£’000

17/18
£’000

18/19
£’000

17/18
£’000

18/19
£’000

17/181
£’000

838

569
376

808

549
363

22

21
19

22

22
19

772

521
341

869

578
375

–

–
–

470

182
128

18/19
£’000

3,747

2,233
1,476

17/181
£’000

18/19
£’000

17/18
£’000

18/19
£’000

17/181
£’000

–

–
–

209

138
91

202

1242
82

5,588 2,371
3,482 1,455
967
2,303

1  The 2017/18 comparator in relation to the LTIP has been re-stated to reflect the closing price of a Whitbread share on the date of vesting, which was 4,200 pence.
2  The 2017/18 comparator has been adjusted to reflect an administrative error in that year, which had led to Nicholas Cadbury being underpaid cash in lieu  

of pension.

Details of each of the elements included in the table above are as follows:

Base salary
Annual salary increases across the Group are effective from 1 May each year. The base salary numbers shown in the  
table therefore include two months’ pay based on the director’s salary from 1 May 2017 and ten months’ pay based on  
the director’s salary from 1 May 2018.

Benefits
The benefits received by each executive director include family private healthcare and a cash allowance in lieu of  
a company car.

Annual Incentive Scheme
The Annual Incentive Scheme payments shown above include both a cash payment to be made in May 2019 and deferred 
shares to be issued in April 2019. The awards were calculated as described below. 

Awards based on profit measure (50% of total award)
The profit out-turn used for the purposes of the incentive has been adjusted to reflect the disposal of Costa towards the end of 
the financial year, so as to include a full-year of profit from the discontinued operations. This ensures that the out-turn is calculated 
on the same basis as the original target. It does not therefore directly correspond to the profit disclosed elsewhere in the report.

Max

£653.0m

Threshold

Target

£587.9m (99.04% of target)

£563.9m

£593.6m

Director

Alison Brittain
2017/18

Nicholas Cadbury
2017/18

Louise Smalley
2017/18

Total % of salary

37.97
39.60

37.97
39.60

37.97
39.60

Awards based on WINcard (25% of total award)
The incentivised WINcard targets for 2018/19, together with the results, are shown below. Only half of the maximum reward 
was payable based on a green result, with higher rewards available for stretch or excel performance above target. 

WINcard measure

Operational team retention

Total Winning Teams
Premier Inn brand health (YouGov BrandIndex)

Restaurants total guest net promoter score

Costa Listen & Learn

Total Customer Heartbeat
Total 2018/19

Green
Target

Result Performance

89.46%

88.39%

31.7

50.0

46.1

31.4

55.6

46.6

Excel

Stretch

Maximum 
opportunity
% of salary

Outcome
% of salary

20.50

20.50
6.83

6.83

6.83

20.50
41.00

0.00

0.00
1.67

6.83

5.00

13.50
13.50

More information on how these measures are calculated can be found on page 3. As a result, the awards to be made based 
on WINcard measures are as follows:

Director

Alison Brittain
2017/18

Nicholas Cadbury
2017/18

Louise Smalley
2017/18

Total % of salary

13.50
28.50

13.50
28.50

13.50
28.50

Whitbread Annual Report and Accounts 2018/19 79 

Governance

Annual report on remuneration continued

Awards based on individual strategic objectives (25% of total award)
Last year we explained that each of the executive directors would have individual strategic objectives and that 25% of the 
maximum incentive opportunity would be linked to performance against these objectives. A summary of each of the 
executive directors’ objectives, together with the incentive outcomes is shown in the table below.

✓ indicates that the objective was achieved, ✓ indicates that it was partially achieved and  
✗ shows that the objective was not achieved.

Objectives

Achievement

Outcome

Alison Brittain
Growth in UK estate and Premier Inn occupancy and delivery of key UK innovations

Increase Premier Inn gross rooms and estate occupancy

Increase number of Costa stores and Costa express machines

Complete Click & Collect trials and deliver new food/beverage  
product launches; and build ‘new format’ stores

Increase German hotel pipeline, updated growth plan for Costa China and 
international progress for Costa Express
Increase German hotel pipeline organically

Maintain Foremost Hospitality Group transaction

Open new hotels acquired from the Foremost Hospitality Group in  
Germany for trading

Develop detailed road map to deliver cost savings plan and deliver in-year cost 
savings. Deliver major infrastructure projects
Develop detailed roadmap to achieve future cost savings

Deliver in-year cost savings

4,008 additional rooms and occupancy rate  
of 80.9%

349 new stores and 1,199 new machines 
operational in the year

Click & Collect trials successfully completed in 111 
stores, 6 new F&B range extensions and 160 ‘new 
format’ stores

6 hotels added to the pipeline via organic growth

Foremost Hospitality Group transaction on track

One hotel open in February 2019

Detailed roadmap delivered, with plan to save 
£250m total savings presented to the market in 
Capital Markets Day

Targeted cost savings delivered in 2018/19

Overall performance against individual strategic objectives (maximum opportunity: 42.00%):

Nicholas Cadbury
Develop a new financial operating model and improved reporting for property

Develop financial operating model including clear transition roadmap  
to consolidating the financial transactional shared service centre.

Develop improved reporting for property

Achievement of in-year international growth targets

Increase German pipeline organically

Delivered fully compliant with accounts payable 
external reporting requirements on time

Major finance project for Costa was on-target for 
successful delivery in early 2019/20, but stopped at 
the request of The Coca-Cola Company in 
December 2018

Financial support for Group shared services 
providing improved budget preparation and 
regular efficiency reporting

Property structures presented to, and agreed by, 
the Board in November. Ideal site plan completed 
for every major town, with identification of 
potential sites for disposal

Year 1 of 3 of property churn exercise, to maximise 
NPV completed successfully creating positive NPV 

6 hotel added to the pipeline via organic growth

Open new hotels acquired from the Foremost Hospitality Group in Germany for trading. One hotel open in February 2019

Deliver in-year cost savings and support transformation plan

Deliver in-year cost savings target

Embed tax responsibility in the local businesses

Targeted cost savings delivered in 2018/19

Tax responsibility successfully embedded in China

Implement sales tax in the Gulf Cooperation Council (GCC)

Sales tax successfully implemented in the GCC

Overall performance against individual strategic objectives (maximum opportunity: 42.00%):

✓

✓

✓

✓
✓
✓

✓

✓
40.11%

✓

✓

✓

✓

✓

✓
✓

✓
✓
✓
39.48%

80 Whitbread Annual Report and Accounts 2018/19

Governance

Objectives

Achievement

Outcome

Louise Smalley
Deploy the new HR system to plan, budget and key governance parameters in the UK 
and Germany
Deploy the new Workday system to plan, budget and key governance parameters in the 
UK and Germany

Establish a representative and sustainable employee forum structure across the 
Group, initially in the UK
Establish a representative and sustainable employee forum structure in the UK

Deploy technology solution to enable brand engagement

Ensure employee forum is well communicated, with high engagement

Increase succession cover for priority roles/pools critical to long-term growth and 
brand proposition development
Review succession cover with a focus on gender representation

Conduct Costa talent review

Build Group transformation office capability to deliver central element of  
efficiency goals

Deployment milestones are fully on track but 
go-live has been paused due to the sale of Costa

Operating within approved budget. Governance 
was well executed and interdependencies 
controlled

Benefit case and service delivery model all 
well-defined for execution

Employee Forum structure now live across all UK 
businesses

Technology solution was delayed due to 
architecture and GDPR constraints but operational 
in Q4

Participation and engagement from management 
and team representatives in education and training 
offered very high, with full engagement from Costa 
and PI&R executive committees

Review successful, with gender representation 
targets achieved

Costa talent review completed enabling 
identification of key priorities

Group transformation office capability successful 
to date with 3 strong appointments and one 
significant internal transfer

✓

✓

✓

✓

✓

✓

✓

✓

✓

Overall performance against individual strategic objectives (maximum opportunity: 42.00%):

38.64%

Total awards
The split between cash and deferred shares is as follows:

Director

Alison Brittain
2017/18

Nicholas Cadbury
2017/18

Louise Smalley
2017/18

% of salary based
on profit

% of salary based
on WINcard

% of salary based
on individual
objectives

13.50

40.11

Total % 
of salary

91.58

37.97

37.97

37.97

13.50

39.48

90.95

13.50

38.64

90.11

Cash award
£’000

Cash value
of deferred 
shares award
£’000

386
434

260
289

171
188

386
434

260
289

171
188

Total
£’000

772
869

521
578

341
375

The deferred shares will, under normal circumstances, vest on 1 March 2022, subject to continued employment within  
the Group. No further performance conditions apply to these awards. Malus provisions apply to the deferred share awards  
in the event, for example, of a material misstatement of results with clawback provisions applying to the cash awards.  
The share price used to calculate the awards was the average closing price of a Whitbread share for the five business days 
preceding 1 March 2019 (i.e. 4,882.4 pence).

The number of deferred shares awarded to each director will be as follows:

Director

Alison Brittain
Nicholas Cadbury
Louise Smalley

Number of deferred
shares awarded
2019

Number of deferred
shares awarded
2018

7,909
5,335
3,494

11,102
7,383
4,799

Whitbread Annual Report and Accounts 2018/19 81 

Governance

Annual report on remuneration continued

Long Term Incentive Plan
The LTIP awards made to executives in 2016 were subject to EPS and ROCE measures on a matrix basis as shown below:

e
v
o
b
a
h
t

w
o
r
g
S
P
E

m
u
n
n
a
r
e
p

I
P
R

Threshold

Sliding scale

Maximum

Threshold

ROCE 2018/19

Sliding scale

12%

0%
0%
0%
0%
0%

13%

0%
19%
37%
56%
75%

14%

0%
19%
37%
56%
75%

15%

0%
20%
40%
61%
82%

16%

0%
22%
44%
66%
89%

Maximum

18%

0%
25%
50%
74%
100%

17%

0%
24%
50%
71%
96%

<4%
4%
6%
8%
10%

The EPS growth achieved was RPI minus 1.7% with the 2018/19 ROCE, which is calculated using an average of the previous 13 
months’ net assets, being 14.48%. 

Although the ROCE condition was met, the EPS condition was an underpin and, as a result, none of the shares awarded 
under the 2016 LTIP will vest. Following the disposal of Costa, the Committee will review the impact on the 2017 LTIP and  
will disclose in full any adjustments accordingly in the 2020 report when the plan vests. The Committee will ensure that, 
following any amendments, the target will remain suitably stretching.

Performance Share Plan (PSP)
At a General Meeting in June 2018, shareholders approved this one-off incentive plan for the executive directors.

The aim of this plan was to ensure that the executive directors’ incentives aligned with the Company’s strategy and 
appropriately incentivised them to complete the separation of Costa from Whitbread in a way which optimised  
shareholder value. The awards replaced the 2018 and 2019 LTIP gants and consisted of a one-off grant of nil-cost options  
to the value of 400% of salary for the Chief Executive and 350% of salary for the other two executive directors.

PSP awards were granted to the executive directors immediately following the General Meeting and, at the same time, the 
LTIP awards granted to them earlier in 2018 were cancelled. Vesting of the awards was to be triggered by completion of the 
separation of Costa from Whitbread, whether this was delivered by way of a demerger or the sale of Costa to a third party.

The sale of Costa to The Coca-Cola Company on 3 January 2019 therefore triggered the vesting of the PSP, and as per the 
terms of the plan, the Committee determined the portion of the award that should vest following a thorough assessment of 
performance against the conditions set. Detailed information on performance against the objectives set under this plan is 
provided below.

Financial measures (60% of the award)

Measure

Costa ROCE
Premier Inn UK ROCE
Relative TSR against comparator group

Weighting

20%
20%
20%

Threshold (20%
of component
vesting)

35.0%
12.0%
Median 
of the
comparator
group

Maximum (100%
of component
vesting)

39.0%
14.5%
Upper quartile
of the
comparator
group

Vesting (% of total
award vesting)

19.64%
17.89%
20%

Outcome

38.91%
14.17%
Ranked 1st
in the peer
group

As a result of the performance against the financial measures, 57.53% of the total award vested out of a maximum 
opportunity of 60% of the total award.

Strategic objectives (40% of the award)
The assessment of performance against the strategic objectives was carried out in line with the process outlined to 
shareholders in the shareholder notice of the General Meeting.

At the end of the performance period, which was the point at which the sale completed, the Committee carried out an 
overall assessment of performance and shareholder value created, taking into account the following factors as previously 
disclosed, using judgement where appropriate:

1.   The degree of achievement of the goal to pursue the separation as fast as practical and appropriate in order to establish 

two focused and stand-alone, high-quality businesses, thereby optimising value for Whitbread’s shareholders;

2. The quality of the execution of the objectives, including appropriate independent assessment; and

3. The underlying financial performance of the business, taking into account key financial performance indicators.

82 Whitbread Annual Report and Accounts 2018/19

 
 
 
 
 
 
Governance

Factor

1.  Degree of 

achievement of the 
goal to pursue the 
separation as fast as 
practical

Assessment of performance
• The separation of Costa from Whitbread, which was achieved by way of a sale, was completed within nine months of the 
Board’s initial announcement of the intention to separate. This reflected an accelerated realisation of such a separation, 
therefore providing shareholders with value substantially sooner than was originally expected. The length of time between 
the offer from The Coca-Cola Company and the share purchase agreement (SPA) signing of six weeks exceeded all 
reasonable expectation, and reflects the time, effort, care and due diligence of the management team during this intense 
period. Following the SPA signing the team completed the transaction in four months – substantially faster than expected.
• The value achieved for shareholders through the sale was substantially more than was anticipated. The sale represented  
an enterprise valuation multiple of 16.4x Costa’s FY18 EBITDA, recognising the strategic value of Costa’s brand strength, 
multi-channel presence and international growth potential and reflecting a substantial premium to the value that  
would have been created through a demerger of Costa, given the Coca-Cola system’s global product, distribution and 
vending platform.

2.  The quality of the 

execution of a set of 
specified objectives

i. Appropriate funding and lending profiles agreed in order to support each stand-alone business
Agreements were reached with lenders and finance providers ahead of schedule enabling early completion of the 
transaction. Investment credit ratings metrics were maintained for Whitbread. Costa funding was completed which in turn 
enabled the transaction to complete.

From the £3.9bn proceeds Whitbread currently intends to return c. £2.5bn of cash to shareholders over 2019 and at the same 
time significantly strengthen the balance sheet providing funds to reduce short-term loans, reduce the pension deficit and 
retain cash for acquisitions and organic expansion in Germany. 

ii. Appropriate management of the Whitbread pension fund deficit and funding facilities
Full agreement was reached with Pension Fund Trustee and the pension fund liabilities in relation to Costa were discharged. 
All necessary payments were fully funded by the proceeds of sale.

Funding of the pension scheme has enabled a significant de-risked pension fund and investment management which has 
removed volatility and risk from the Whitbread balance sheet and cash flow. No issues were raised by the pension regulator.

An internal consultation covering 17,500 Costa and transferring Whitbread employees was completed within timescales and 
without incident. The Costa scheme pension provider and benefit structure was established and fully operational for these 
employees in under 12 weeks. 

iii. Completion of certain complex transformation and infrastructure improvements to the extent applicable at the time 
of performance assessment, for both stand-alone businesses
Following the decision to sell Costa to The Coca-Cola Company a programme of work to establish Transitional Service 
Agreement (TSA) was put in place. The successful execution of this key transformation work led to the separation early in 
January 2019. TSA schedules agreed with The Coca-Cola Company to supply transitional services throughout 2019 with 
identified long stop dates for each service.

A revised IT solution for the Costa finance platform was agreed, a significant number of key IT programmes were delivered 
throughout the period including Click & Collect, loyalty in Costa Express, new store rollout, tills, data centre migration and 
information security, all of which were delivered on time and to cost schedule.

Several hundred contracts were split and separated as required and efficiency programmes for Costa and Premier Inn 
remained on track and delivered to schedule.

In addition to the above, the Committee considered and assessed the underlying performance of the business, to ensure that 
Whitbread remains well-established as a successful future business. 

Underlying profit performance for the Group and both constituent businesses was robust, notwithstanding the weaker 
market conditions. 

Key operational initiatives were delivered in both businesses, ensuring they are in the best position to deliver future growth, 
for example:

• Premier Inn:  Room openings target achieved; German pipeline expanded; and cost savings achieved
• Costa: Store openings and machine installations achieved; Click & Collect rolled out; new store formats tested and rollout 

commenced; and ‘At home’ pods business launched

3.  The underlying 

financial performance 
of the business

Overall assessment against strategic assessment
The Remuneration Committee has determined that the nature and terms of the sale of Costa to The Coca-Cola Company  
has achieved the separation of Costa from Whitbread within a significantly shorter time frame than planned, whilst delivering 
exceptional value to shareholders and maintaining strong underlying performance. As such the Committee determined that 
100% of this element should vest, equating to 40% of the full award.

The Committee is fully satisfied that this outcome reflects the success of the sale of Costa and the significant value delivered 
to shareholders through this process.

As a result of the assessments outlined above the total vesting outcome of the PSP was 97.53% of maximum. The number  
of shares awarded, the number of shares vested, and the value of the vested shares to each director is shown below:

Director

Alison Brittain
Nicholas Cadbury
Louise Smalley

Number 
of shares 
awarded

83,786
49,943
33,018

Value at
award date
£’000

3,390
2,021
1,336

Number
 of Shares 
Vested

81,716
48,709
32,202

Value at
vesting date
£’000

3,747
2,233
1,476

The share price used to calculate the value of the vested shares is the closing price of a Whitbread share on 3 January 2019 
(4,585.0p). The share price used to calculate the value when the award was made is 4,046.0p, which was the closing price of 
a Whitbread share on 27 June 2018. The vested shares are subject to a two-year holding period from the vesting date, which 
was 3 January 2019.

Whitbread Annual Report and Accounts 2018/19 83 

Governance

Annual report on remuneration continued

Pension
The percentage of salary or pension allowance received by the executive directors in pension contributions is shown in the 
table below.

Director

Alison Brittain
Nicholas Cadbury
Louise Smalley

% of salary

25.00
24.17
24.17

Executives receive a monthly amount in cash in lieu of the pension contribution. Alison Brittain received a cash payment of 
25% of salary. Nicholas Cadbury and Louise Smalley each received a cash payment of 24.17% of salary.

Single total figure of remuneration (audited information) – Chairman and non-executive directors

Director

Adam Crozier
Richard Baker
David Atkins
Sir Ian Cheshire
Frank Fiskers
Richard Gillingwater
Chris Kennedy
Deanna Oppenheimer
Susan Taylor Martin
Stephen Williams

Base fee

Senior Independent 
Director fee

Fee as Chairman of 
a Board Committee

Fee as a member of 
a Board Committee

Total

2018/19
£’000

2017/18
£’000

2018/19
£’000

2017/18
£’000

2018/19
£’000

2017/18
£’000

2018/19
£’000

2017/18
£’000

2018/19
£’000

2017/18
£’000

400
–
60
–
5
41
60
60
60
–

52
350
57
33
–
–
57
57
57
18

–
–
–
–
–
10
 – 
 –
 –
–

6
 – 
–
9
–
–
 – 
 – 
 – 
–

–
 –
 –
 – 
–
–
20
20
 – 
–

 – 
 – 
 – 
 – 
–
–
 20
20
–
–

–
 – 
10
–
–
-
 – 
–
5
–

5
–
5
3
–
–
 – 
–
5
1

400
–
70
–
51
511
80
80
65
–

63
 350 
62
451 
–
–
77
77
 62 
 191 

1  Fees for part year. Sir Ian Cheshire and Stephen Williams stepped down from the Board on 21 June 2017 and 21 September 2017 respectively. Richard Gillingwater 

and Frank Fiskers joined the Board on 27 June 2018 and 1 February 2019 respectively. 

Statement of directors’ shareholding and share interests (audited information)
The Committee believes that the shareholding requirements for executives play an important role in the alignment of the 
interests of executives and shareholders and help to incentivise executives to deliver sustainable long-term performance.

The Chief Executive is required to build and hold a shareholding at least equal to 200% of salary, whilst the other executive 
directors are expected to reach a holding to the value of 125% of salary and other senior executives 75% of salary. Until  
they reach this level, executives are expected to retain 100% of vested awards (after the deduction of income tax, national 
insurance contributions and dealing fees). In addition, a newly appointed executive director is expected to build a shareholding 
in the Company in advance of any share awards vesting. The failure to adhere to these requirements may lead to the 
executive being excluded from participation in future share scheme awards. It should be noted that any vested LTIP awards 
subject to a holding period will not be counted for the purpose of calculating whether an executive has met his or her 
requirement. When determining whether a director has met the requirement, both the current market price and the price  
at the point the shares were acquired will be taken into consideration. 

All of the executive directors are in compliance with the requirement. Alison Brittain, who was appointed in September 2015, 
and is currently required to build towards a 200% holding, invested in excess of £1 million in the Company’s shares from her 
own resources. Alison’s first share scheme award partially vested in April 2017, but is subject to a two-year holding period.

The Chairman and the non-executive directors are each required to build a holding to the value of 100% of their annual fee 
over a three-year period.

84 Whitbread Annual Report and Accounts 2018/19

 
 
 
 
 
 
 
Governance

The table below shows the holdings of directors as at 28 February 2019:

Counting towards requirement

Performance versus requirement

Additional awards

Number of
ordinary
shares

Value based 
on purchase 
price
£’000

Value based on
market price
£’000

Shareholding
requirement
% of salary

% of salary
based on
purchase 
price

% of salary
based on
market price

Awards subject 
to performance
conditions1

Awards not 
subject to
performance
conditions2

Chairman
Adam Crozier3

Executive directors
Alison Brittain
Nicholas Cadbury
Louise Smalley

Non-executive directors
David Atkins
Richard Gillingwater
Frank Fiskers
Chris Kennedy
Deanna Oppenheimer4
Susan Taylor Martin

3,000

132

143

 20,900 
39,121 
 30,000 

 1,029 
 1,597 
 1,228 

994 
 1,860 
1,427 

 1,425 
1,000
610
 1,500 
 1,600 
 1,490 

 56 
45
30
 61 
 66 
 50 

 68 
48
29
 71
76 
71

100

200
125
125

100
100
100
100
100
100

33

122
279
324

94
76
49
102
110
83

36

118
325
377

113
79
48
119
127
118

–

–

82,157
 33,812 
 23,008 

139,067
 71,154 
 47,320 

–
–
–
–
–
–

–
–
–
–
–
–

Includes outstanding LTIP awards for which performance has not yet been tested.

1 
2  Includes unvested/unexercised deferred shares under the Annual Incentive Scheme and unexercised LTIP and PSP awards for which the performance targets 

have already been met. All of these awards are structured as nil-cost options.

3  Adam Crozier was appointed Chairman on the last day of the 2017/18 financial year and is currently required to build towards a 100% holding. 
4  Deanna Oppenheimer actually holds 6,400 ADRs in Whitbread PLC, each of which represent 0.25 of a Whitbread ordinary share. 

There has been no change to the interests in the tables shown on this page between the end of the financial year and the 
date of this report. The column showing awards not subject to performance conditions does not include the deferred shares 
to be issued under the incentive scheme in 2019.

Options exercised (audited information)
The following options were exercised by executive directors under the Company’s share schemes during the year.

Director

Nicholas Cadbury

Louise Smalley

Scheme

Number
of shares

LTIP  10,509 
 7,946 
AIS
 256 
SAYE

LTIP
AIS
SAYE

 6,854 
 5,575 
 256 

Exercise 
price

N/A
N/A
 3,507.2 

N/A
N/A
 3,507.2 

Exercise 
date

24 May 2018
24 May 2018
4 June 2018

3 May 2018
3 May 2018
23 May 2018

Market
price on
exercise 
(pence)

 4,150.0 
 4,150.0 
 4,206.0 

 4,245.0 
 4,245.0 
 4,221.0 

Monetary
value of
gain
(£’000)

436
330
2

291
237
2

Awards granted
Details of awards made under the Annual Incentive Scheme in relation to the 2017/18 incentive year and awards made under 
the LTIP in 2018 were disclosed in the 2017/18 Annual Report. The 2018 LTIP awards were subsequently cancelled when 
awards were made to the executive directors under the PSP. Details of the PSP awards can be found on page 83.

Payments to past directors (audited information)
With the exception of regular pension payments and dividends on Whitbread shares and the exercise of share awards as 
permitted under the rules of the Annual Incentive Scheme, the LTIP and the Savings-related Share Option Scheme, no other 
payments were made during the year to past directors.

Whitbread Annual Report and Accounts 2018/19 85 

Governance

Annual report on remuneration continued

Chief Executive’s remuneration 
The Chief Executive’s remuneration (including base salary, benefits and annual incentive payment) decreased by 3.9% in the 
year, compared with an increase of 3.6% for the Group’s employees as a whole.

The following table shows the Chief Executive’s pay over the last ten years, with details of the percentage of maximum paid 
out under the Annual Incentive Scheme and the LTIP vesting percentage for each year.

Year

2018/19
2017/18
2016/17
2015/16

2014/15
2013/14
2012/13
2011/12
2010/11

2009/10

Chief Executive

Alison Brittain
Alison Brittain
Alison Brittain
Alison Brittain
Andy Harrison
Combined CEO remuneration for 2015/16
Andy Harrison
Andy Harrison
Andy Harrison
Andy Harrison
Andy Harrison
Alan Parker
Combined CEO remuneration for 2010/11
Alan Parker

Single total
figure of remuneration
£’000

% of maximum annual 
incentive achieved

% of LTIP 
award vesting

5,5881
2,336
2,509
634
2,423
3,057
4,554
6,374
3,432
1,444
534
2,509
3,043
2,634

54.8
64.1
49.8
38.8
38.8
38.8
86.8
82.6
74.9
45.6
94.4
94.4
94.4
100.0

0.0
38.3
76.5
n/a
97.2
97.2
100.0
100.0
89.8
n/a
n/a
82.4
82.4
75.9

1 

Includes £3.7 million from the vesting of a one-off award under the PSP in relation to the sale of Costa. This award vested at 97.53% of maximum.

Comparison of executive remuneration policy with wider employee population
This section of the report describes each element of the executive remuneration package and explains the extent to which 
those elements are made available to the wider employee population. The Committee consulted with employees in relevant 
roles when developing the Directors’ remuneration policy.

Base salary
All employees, including the executive directors, receive an annual review of base salary. Under normal circumstances the 
annual increase in salary for an executive director will be in the same range as the increase for employees across the Group. 

Benefits
Approximately 550 employees across the Group are entitled to a company car or cash in lieu of a company car. The 
executive directors are no longer entitled to a company car under this scheme, but are entitled to receive cash in lieu of a car. 

Approximately 1,900 employees are entitled to participate in the Group’s private healthcare scheme, with 750 of these, 
including the executive directors, entitled to family cover. 

All employees receive discounts on Company products, but the directors have waived their right to this benefit. 

Whitbread’s Sharesave scheme is a standard HMRC approved SAYE scheme. It is offered to all UK employees, including the 
executive directors, on equal terms. 

Annual Incentive Scheme
Approximately 1,200 employees are eligible to receive an annual incentive payment linked to the achievement of profit  
and WINcard targets. Approximately 120 senior leaders, including the executive directors, are given individual strategic 
objectives in addition to the profit and WINcard targets mentioned above. The maximum opportunity is dependent  
on the role. 

Approximately 50 executives, including the executive directors, are entitled to participate in the Annual Incentive Scheme, 
with maximum payouts split between cash and deferred shares, ranging from 60% to 167% of salary. 

Long Term Incentive Plan
Approximately 30 executives, including the executive directors, participate in the LTIP. This scheme is not available to the 
wider employee population, although the Sharesave scheme provides employees with a form of long-term incentive.

86 Whitbread Annual Report and Accounts 2018/19

Governance

Pension
Like all employees, the executive directors are entitled to participate in the Company’s pension scheme. The scheme is a 
defined contribution scheme. Employees below the executive level are able to choose a contribution rate of between 5% and 
10% and have this matched by the Company. Employees who do not choose to participate may be automatically enrolled 
with contributions in line with the automatic enrolment regulations. Approximately 35 executives receive between 15% and 
20% of basic salary from the Company, which can be allocated to pension or taken as cash. 

Since 2013, the policy for new executive directors has been to provide a contribution of 25% that can be allocated to pension 
or taken as cash. The pension opportunity will be considered as part of the remuneration policy review in 2019. Should there 
be a new appointment ahead of that, the pension terms will reflect the requirement of the Code that this be aligned to those 
available to the wider workforce.

Fees from external directorships
The executive directors are entitled to retain fees from external directorships. Louise Smalley is a non-executive director of 
DS Smith Plc and retained a fee of £58,292. Alison Brittain is a non-executive director of Marks and Spencer plc and retained 
a fee of £70,000. Nicholas Cadbury is a non-executive director of Land Securities Group PLC and retained a fee of £90,000. 

Relative importance of spend on pay
The graph below compares the change in total expenditure on employee pay during the year to the change in dividend payments 
and share buybacks.

2017/18
2018/19 

£m

1,000

900

800

700

600

500

400

300

200

100

0

+7.3% 

+101.2%

Dividends and
share buybacks

Employee
costs1

1  The 2017/18 comparative has been re-stated to reflect  
the continuing business following the sale of Costa. 

Implementation of remuneration policy in 2019/20
Base salary
The Committee reviewed base salaries for the executive directors, taking into account the salary review for the wider 
workforce and the strong individual performance of the executives. The Committee also considered the impact of base 
salary increases on total compensation to ensure that overall levels of pay remain appropriate in the context of the market  
in which Whitbread operates. As a result, the Committee approved salary increases of 4% to each executive director. This 
increase is within the range of salary increases to the wider workforce.

The base salaries of the executive directors with effect from 1 May 2019 will be as follows:

Director

Alison Brittain
Nicholas Cadbury
Louise Smalley

Base salary at 
1 May 2019
£’000

Base salary at 
1 May 2018
£’000

877
596
394

843
573
379

Benefits and pension
The benefits received by each executive director will continue to include family private healthcare, a cash allowance 
in lieu of a company car and cash allowances in lieu of pension. 

Whitbread Annual Report and Accounts 2018/19 87 

 
Governance

Annual report on remuneration continued

Annual incentive scheme
To be eligible to receive incentive payments there are ‘gateway’ requirements relating to both performance and leadership 
behaviour. Any incentive payments will be at the discretion of the Remuneration Committee in the event that either profit 
performance is below 90% of target or the health and safety score is red on the WINcard. The expectation is that our leaders’ 
actions reflect Whitbread’s values and code of conduct, including our approach to health and safety. Keeping our team and 
customers safe is not an incentive lever but a core responsibility that earns the right to achieve incentivised rewards.

The measures and weightings for the 2019/20 annual incentive are as follows:

Measure

Profit 

Efficiency

Customer/Team

Scope

Group underlying profit before tax

Efficiency savings

Customer/Team metrics aligned to our WINcard, with further details below

Individual strategic growth objectives

See below

Weighting

50%
20%
10%
20%

Financial measures
The targets of the two financial metrics, which make up 70% of the annual incentive are considered by the Board to be 
commercially sensitive and, for that reason, are not disclosed in advance. The Committee intends to disclose the targets 
retrospectively in the 2019/20 report. 

Customer/Team measures
This element of the annual incentive is based on WINcard measures. One measure will be operational team retention and  
the others will be Customer Heartbeat measures, made up of Premier Inn consumer share, net loyalty score and like for like 
Food and Beverage covers and Restaurants net recommend. Only half of the maximum available in respect of these 
measures will be available for a ‘green’ WINcard score, with 75% of maximum payout available for achieving a stretch target 
beyond green and maximum payout requiring an ‘excel’ level, to be achieved. The targets for the customer and team 
measures are considered by the Board to be commercially sensitive and, for that reason, are not disclosed in advance.  
The Committee intends to disclose the targets retrospectively in the 2019/20 report.

Individual strategic growth objectives
Each executive director also has three individual strategic growth objectives linked to the UK and Germany. They will be 
eligible to receive up to 20% of the maximum incentive opportunity based on the delivery of these objectives. Achievement 
of the approved objective outcomes has been aligned to a payment level that would be recognised as stretch performance. 
The objectives are quantifiable and linked to the business plan and future financial performance. The table below shows a 
summary of the individual strategic growth objectives for each of the executive directors, together with details on which of 
the three strategic priorities (see pages 12 to 17) each objective is linked to:

Objectives

Alison Brittain
Growth in UK estate, including room openings and extension of pipeline 
German growth, including the integration and opening of new hotels purchased from Foremost Hospitality Group GmbH and 
broader room and hotel opening targets

Nicholas Cadbury
Optimisation of UK estate to enable growth, including review of portfolio
German growth, including the integration and opening of new hotels and review of acquisition and finance processes and systems

Louise Smalley
Establish an organisation-wide operating model to enable the delivery of the planned growth of Premier Inn in Germany
To enable growth in the UK through stablisation of the new business operating model and development of  
a succession strategy for critical roles

Strategic 
priority

1

2

1, 3
2

2

1, 3

Cash awards will be made in May 2020, with deferred equity issued in April 2020 and due to vest on 1 March 2023, with no 
further performance conditions applying.

88 Whitbread Annual Report and Accounts 2018/19

Governance

Long Term Incentive Plan
As explained in last year’s report and following the introduction of the Performance Share Plan, the executive directors will 
not receive an LTIP award in 2019 and the awards made to them in 2018 were cancelled. A comprehensive review of our 
directors’ remuneration policy will be carried out later this year, partly with a view to ensuring that the executive directors are 
incentivised to deliver our strategy over the longer term.

LTIP performance conditions – past awards

Performance metrics

2016 award

2017 award

Based on underlying basic EPS growth above RPI per annum of 4% to 10% on a sliding scale with a one–third multiplier based 
on ROCE in 2018/19 of 13% to 18%. ROCE also acts as a hurdle and is calculated using an average of the previous 13 months’ 
net assets.

Subject to two independently operating performance conditions. 50% of each award is dependent on Group ROCE in 
2019/20, with the threshold being 13% and the maximum payout at 18%, with a sliding scale operating in between. The other 
50% of each award will be linked to an EPS growth target on a sliding scale between 4% per annum at threshold and 10% per 
annum at maximum. Following the disposal of Costa, the Committee will review the impact on the 2017 LTIP and will disclose 
in full any adjustments accordingly in the 2020 report when the plan vests. The Committee will ensure that, following any 
amendments, the target will remain suitably stretching.

Chairman’s fee
Adam Crozier’s fee as Chairman was set at £400,000 when he was appointed to the position in March 2018, with the fee  
to be reviewed annually. Adam indicated that he did not wish to receive an increase in 2019 so his fee remains at £400,000.

Non-executive directors fees
The base annual fee for non-executive directors is £61,200, which was increased from £60,000 on 1 March 2019, having 
previously been reviewed in March 2018. The fees for the chairmanship of the Audit Committee and the Remuneration 
Committee are unchanged at £20,000. The fee for the Senior Independent Director remains at £15,000 and the fees for 
membership of the Audit and Remuneration Committees are unchanged at £5,000. Non-executive director fees are 
reviewed annually.

Statement of shareholder voting
At the Annual General Meeting in 2018, the advisory resolution to approve the annual report on remuneration was passed.  
At a General Meeting, which was held immediately after the Annual General Meeting, a resolution to approve the updated 
directors’ remuneration policy and a resolution to approve the new Performance Share Plan were also both passed.

The voting results were as follows:

Resolution

For

Against

Annual report on remuneration (2018 AGM)

117,883,182 (99.1%)

1,036,235 (0.9%)

Updated remuneration policy (2018 GM)
Performance Share Plan (2018 GM)

103,935,219 (94.4%)
102,720,462 (93.3%)

6,127,527 (5.6%)
7,387,809 (6.7%)

Total

118,919,417

110,062,746
110,108,271

Withheld

1,969,383

9,844,543
9,796,173

Whitbread Annual Report and Accounts 2018/19 89 

Governance

Directors’ report

Chris Vaughan 
General Counsel 

Certain information 
required for disclosure 
in this Report is 
provided in other 
appropriate sections of 
the Annual Report and 
Accounts. These include 
the corporate 
governance and 
remuneration reports 
and the Group financial 
statements and Notes 
to those financial 
statements and 
accordingly these are 
incorporated into the 
report by reference.

90 Whitbread Annual Report and Accounts 2018/19

The directors present their  
Report and Accounts for the  
year ended 28 February 2019. 

The Board
Board of Directors
The directors at the date of this report are listed on pages  
58 and 59. Director changes throughout the year are shown 
on page 62 of the corporate governance report. 

Details of directors’ training are given in the corporate 
governance report on page 62.

Directors’ service contracts
The key terms of the executive directors’ service contracts  
are as follows:

•  notice period – six months by the director and 12 months  

by the Company;

•  termination payment – details of the termination policy are 
set out in our remuneration policy, which can be found on 
the Company’s website (www.whitbread.co.uk);

•  sickness – full salary for a maximum of 12 months in any 
three-year period or for a maximum of nine consecutive 
months; and 

•  non-compete – for six months after leaving.

The dates of the executive directors’ service contracts  
are as follows:

•  Alison Brittain: 21 May 2015

•  Nicholas Cadbury: 3 September 2012

•  Louise Smalley: 25 October 2010

Powers of directors
The business of the Company is managed by the directors 
who may exercise all the powers of the Company, subject 
to the Company’s Articles of Association, any relevant 
legislation and any directions given by the Company by 
passing a special resolution at a general meeting. In 
particular, the directors may exercise all the powers of the 
Company to borrow money, issue shares, appoint and 
remove directors and recommend and declare dividends.

Appointment and replacement of directors
Directors shall be no less than two and no more than 20 in 
number. Directors may be appointed by the Company, by 
ordinary resolution or by the Board of Directors.

In accordance with the UK Corporate Governance Code 
(the Code) all directors will stand for annual re-election at 
each AGM.

Governance

The Company may, by special resolution, remove any 
director before the expiration of his/her term of office.

Directors automatically stop being directors if:

1.   they give the Company a written notice of resignation (at 

the date such notice expires);

2.  they give the Company a written notice in which they 

offer to resign and the other directors decide to accept 
the offer;

3.  all of the other directors (who must comprise at least three 
people) pass a resolution or sign a written notice requiring 
the director to resign;

4.  they are or have been suffering from mental or physical ill 
health and the directors pass a resolution removing the 
director from office;

5.  they have missed directors’ meetings (whether or not an 

alternate director appointed attends those meetings) for a 
continuous period of six months without permission from 
the directors and the directors pass a resolution removing 
the director from office;

6.  a bankruptcy order is made against them or they make any 
arrangement or composition with their creditors generally;

7.  they are prohibited from being a director under any 

applicable legislation; or

8.  they cease to be a director under any applicable legislation 
or are removed from office under the Company’s Articles 
of Association.

Directors’ indemnity
A qualifying third-party indemnity provision was in force for 
the benefit of the directors during the financial year. In 
addition, a qualifying pension scheme indemnity provision 
was in force for the benefit of Whitbread Pension Trustees 
during the financial year.

Compensation for loss of office
There are no agreements between the Company and its 
directors or employees providing for compensation for 
loss of office or employment that occurs as a result of a 
takeover bid.

Directors’ share interests
Details regarding the share interests of the directors in the 
share capital of the Company, including with respect to 
options to acquire ordinary shares, are set out in the 
remuneration report on page 85.

Shares
Share capital
Details of the issued share capital can be found in Note 26  
to the accounts.

Holders of ordinary shares are entitled to attend and  
speak at general meetings of the Company, to appoint one 
or more proxies and, if they are corporations, corporate 
representatives to attend general meetings and to exercise 
voting rights. Holders of ordinary shares may receive a 
dividend and on a liquidation, may share in the assets of the 
Company. Holders of ordinary shares are entitled to receive 
the Company’s Annual Report and Accounts. Subject to 
meeting certain thresholds, holders of ordinary shares may 
requisition a general meeting of the Company or the 
proposal of resolutions at AGMs.

Voting rights
On a show of hands at a general meeting of the Company, 
every holder of ordinary shares present, in person or by 
proxy and entitled to vote, has one vote (unless the proxy 
is appointed by more than one member in which case the 
proxy has one vote for and one vote against if the proxy has 
been instructed by one or more members to vote for the 
resolution and by one or more members to vote against the 
resolution) and on a poll every member present in person or 
by proxy and entitled to vote has one vote for every ordinary 
share held. Voting rights for any ordinary shares held in 
treasury are suspended. None of the ordinary shares carry 
any special rights with regard to control of the Company. 
Electronic and paper proxy appointments and voting 
instructions must be received by the Company’s registrars 
not later than (i) 48 hours before a meeting or adjourned 
meeting (excluding non-working days), or (ii) 24 hours 
before a poll is taken, if the poll is not taken on the same day 
as the meeting or adjourned meeting.

Unless the directors decide otherwise, a shareholder 
cannot attend or vote at any general meeting of the 
Company or at any separate general meeting of the holders 
of any class of shares in the Company or upon a poll or 
exercise any other right conferred by membership in relation 
to general meetings or polls if he or she has not paid all 
amounts relating to those shares which are due at the time 
of the meeting.

Where a shareholder with at least a 0.25% interest in a class 
of shares has been served with a disclosure notice in relation 
to a particular holding of shares and has failed to provide the 
Company with information concerning those shares, those 
shares will no longer give that shareholder any right to vote 
at a shareholders’ meeting.

Restrictions on transfer of shares
There are the following restrictions on the transfer of shares 
in the Company:

•  certain restrictions which may from time to time be 

imposed by laws and regulations (for example, insider 
trading laws);

•  pursuant to the Company’s share dealing code, the 

directors and senior executives of the Company require 
approval to deal in the Company’s shares;

•  where a person with at least a 0.25% interest in a class of 
shares has been served with a disclosure notice and has 
failed to provide the Company with information concerning 
interests in those shares;

•  the subscriber ordinary shares may not be transferred 

without the prior written consent of the directors;

•  the directors can, without giving any reason, refuse to 

register the transfer of any shares which are not fully paid;

•  transfers cannot be in favour of more than four  

joint holders; and

•  the directors can refuse to register the transfer of an 

uncertificated share in the circumstances set out in the 
uncertificated securities rules (as defined in the Company’s 
Articles of Association).

The Company is not aware of any agreements between 
shareholders that may result in restrictions on the transfer 
of shares or on voting rights.

Whitbread Annual Report and Accounts 2018/19 91 

Governance

Directors’ report continued

B shares and C shares
Holders of B shares and C shares are entitled to receive an 
annual non-cumulative preferential dividend calculated at a 
rate of 75% of six month LIBOR on a value of 155 pence per 
B share and 159 pence per C share respectively, but are not 
entitled to any further right of participation in the profits of 
the Company. They are also entitled to payment of 155 pence 
per B share and 159 pence per C share respectively on a 
return of capital on winding-up (excluding any intra-group 
reorganisation on a solvent basis).

Except in limited circumstances, the holders of the B shares 
and C shares are not entitled in their capacity as holders 
of such shares, to receive notice of any general meeting 
of the Company nor to attend, speak or vote at any such 
general meeting. 

Both B and C shares represent significantly less than 0.01% 
of the total share capital.

Purchase of own shares
The Company is authorised to purchase its own shares in 
the market. Approval to renew this authority will be sought 
from the shareholders at the 2019 AGM. The Company  
purchased 3.5 million of its own shares during the year  
under existing authorities pursuant to the share buyback 
programme announced on 21 December 2018 and which 
commenced on 17 January 2019. At 28 February 2019 
15.3 million shares were held as treasury shares 
(2 March 2018: 12.1 million). 

Employee share schemes
Whitbread does not have any employee share schemes with 
shares which have rights with regard to the control of the 
Company that are not exercisable directly by the employees.

Major interests
As at the end of the financial year, the Company had 
received formal notification, under the Disclosure and 
Transparency Rules, of the following material holdings in its 
shares (the percentages shown are the percentages at the 
time of the disclosure and have not been re-calculated 
based on the issued share capital at the year-end):

Number of 
shares

% of issued 
share capital1

10,040,731
Blackrock, INC
9,727,854
Elliott Capital Advisor L.P
Longview Partners 
9,240,506
Sachem Head Capital Management LP 6,200,000

5.46%
5.30%
5.04%
3.40%

1 

 The % of issued share capital is taken from the date of the relevant 
notification and changes to the voting rights since that date can cause 
higher numbers of shares to have lower percentages and vice versa. 

Since the year end, the Company has received notifications from three 
different holders:

•  eight notifications from Barclays, the most recent on 26 April 2019  

where the Company was informed they had increased their holding to 
13,045,644 shares representing 7.395% of the total voting rights; 

•  one notification from from Sachem Head LP on 18 April 2019 where the 

Company was informed they had decreased their holding to below 3% of 
the total voting rights; and 

•  one notification from Och-Ziff Management Europe Limited on 10 April 

where the Company was informed that they had increased their holding 
to 8,970,000 shares representing 5.04% of the total voting rights. 

No other changes to the above have been disclosed to the Company in 
accordance with Rule 5 of the Disclosure and Transparency Rules between 
the end of the financial year and 29 April 2019. 

92 Whitbread Annual Report and Accounts 2018/19

Additional disclosures
Share capital
Other information that is relevant to the Directors’ report can 
be found in the following sections of the Annual Report:

Information required

Section 

Conflicts of interest
Financial risk management 
objectives and policies
Future developments
Research and development
Existence of branches

Corporate governance report
Financial statements,  
Note 23
Strategic report
N/A
N/A

Disclosures required pursuant to Listing Rule 9.8.4R can be 
found in the following sections:

Listing Rule

9.8.4R (1) 

9.8.4R (2) (5-14)
9.8.4R (4)

Information required

Section 

Statement of 
capitalised interest
Not applicable
Long term incentive 
schemes

Fixed assets Note 14

Not applicable
Remuneration report

Additional information
Mandatory Green House Gas Reporting 
In order to comply with the requirements of the Companies 
Act 2006 (Strategic and Directors’ Report) Regulations 2013 
we have amended our environmental reporting accordingly. 

We have considered the six main GHGs and report in CO2e 
for our Scope 1 (direct) and Scope 2 (indirect) CO2 emissions. 
We have used the GHG Protocol Corporate Accounting and 
Reporting Standard methodology to calculate our emissions 
as well as DEFRA and International Energy Standards GHG 
Conversion Factors for Company Reporting. 

Scope 1 includes emissions from the fuels we use in our 
hotels, restaurants and offices such as natural gas and liquid 
petroleum gas. It also includes CO2e from business owned 
vehicles which includes company cars and food logistics 
vehicles as we own the lease arrangements. CO2e from 
company cars is calculated using the manufacturers stated 
performance multiplied by an uplift stated in the DEFRA 
standards methodology paper.

Scope 2 relates to the indirect emissions associated with the 
generation of the electricity consumed in our sites. 

When defining the scope of our data we do not report on 
operations under Joint Venture agreements, or are fully 
franchised, where we do not have operational control such 
as Premier Inn (UAE). For reasons of materiality, small, one 
man, offices in Australasia and the Far East have been 
excluded. All other sites throughout the world are included. 

Costa Limited, which was part of Whitbread Group until 
early January 2019, is the parent company for worldwide 
operations of the Costa Coffee and Costa Express brands. 
During this time, Costa Coffee operated in 29 countries 
through a mix of equity and franchise models. For the 
purpose of mandatory greenhouse gas emissions reporting, 
Costa Limited will not be included within this Whitbread 
Group report.

Where possible we have reported billed or AMR data. For 
those operations which are currently beyond our reporting 
capabilities, we have used an estimation approach an 
estimation model based on historic budgeted or billed 
usage. For further information about the number and 
location of Whitbread sites please view the Corporate 
Responsibility pages on our website.

Source of emissions

Gas (T CO2e)
LPG (T CO2e)
Fuel Oil (T CO2e)
F-gas (T CO2e)
Business Travel  
(T CO2e)
Electricity (location 
based) (T CO2e)
Electricity (market 
based) (T CO2e)
Gross Emissions 
(location based)
Gross Emissions 
(market based)
Floor area (m2)
Tonnes carbon 
per m2 floor area 
(location based)
Tonnes carbon per 
m2 floor area  
(market based)
Gas (kWh)
LPG (kWh)
Fuel Oil (kWh)
Electricity (kWh)
Total (kWh)

Scope 1
Scope 1
Scope 1
Scope 1
Scope 1

2018/19

54,268
2,773
0
8,395
6,521

Change %

2017/18
63,413
3,155

-14.42%
-12.12%
230 -100.00%
12.84%
-17.63%

7,439
7,917

Scope 2

95,501

122,136

-21.81%

Scope 2

4,961

12,119

-59.06%

167,458

204,289

-18.03%

76,918

94,273

-18.41%

2,461,839
0.0680

2,388,236
0.0855

3.08%
-20.48%

0.0312

0.0395

-20.85%

294,998,185 309,894,532
2,092,216

1,825,353

-4.81%
-12.76%
0 14,436,290 -100.00%
-1.62%
-5.25%

337,193,076 342,734,892
634,016,614 669,157,930

In 2018/19 we have continued our strong track record of 
investing heavily in the efficiency of our existing estate,  
with a focus around improving our control of what we use 
and when. 

We installed a further 150 building management systems 
connected to a remote energy management bureau that 
actively monitor and control consumption on each site, 
allowing us to avoid waste and quickly pick up and resolve 
issues. We have also continued to install voltage optimisation 
(50 sites), low energy lighting (80 sites) and solar 
photovoltaic panels (62 sites). 

Combined, we estimate these programmes will reduce our 
electricity bill by 2,630 MWh per annum.

We also continue to trial cutting edge technologies that  
will form the investment programmes of future years. For 
example, we have installed advanced heat recovery boilers, 
air source heat pumps for efficient hot water generation  
to replace gas and equipment that can make our existing 
boilers run more efficiently. We continue to work with 
suppliers and technical experts across a range of 
technologies to develop our options for investment in 
sustainability that also have good paybacks to support  
the business.

Environmental policies
Whitbread businesses depend upon the environment to 
operate hotels and restaurants through the energy we use 
and the services and products we provide to our customers. 
Our main environmental impacts are from the use of natural 
resources, water consumption and generation of residual 
waste and from GHG emissions associated with energy and 
fuel use.

Governance

Whitbread’s strategic drive is provided by the corporate 
responsibility Force for Good programme which includes 
energy, water and waste reduction activities. We are 
committed to minimising our impact on the environment, 
preventing pollution and promoting good environmental 
practices. Further details can be found on pages 46 to 49.

Employment policies
Whitbread has a range of employment policies covering 
such issues as diversity, employee wellbeing and  
equal opportunities.

The Company takes its responsibilities to the disabled 
seriously and seeks not to discriminate under any 
circumstances (including in relation to training, career 
development and promotion) against current or prospective 
employees because of any disability or for any other reason. 
Fair and full consideration is given to applications for 
employment made by disabled persons, having regard  
to their aptitudes and abilities. Employees who become 
disabled during their career at Whitbread will be retained  
in employment wherever possible and given help with 
rehabilitation and training.

Employee involvement
The importance of good relations and communications with 
employees is fundamental to the continued success of our 
business. Each of the Group’s operating businesses maintains 
employee relations and consults employees as appropriate 
to its own particular needs. In addition, our employee opinion 
survey, YourSay, is conducted annually to provide insight into 
the views of employees.

Our employees are actively encouraged to take part in our 
Sharesave scheme, which is available to all employees and 
offers an option price discounted by 20%.

A new Employee Forum has been established to ensure that 
the views of the workforce are properly represented. More 
details can be found on pages 26 and 31.

Results and dividends

Group underlying profit before tax
Group profit before tax
Interim dividend paid on  
14 December 2018
Recommended final dividend
Total dividend for the year

£570.0m
£3,809.8m
32.65p per share

67.00p per share
99.65p per share

Details on the Group’s dividend policy can be found on 
page 22 in the Group Finance Director’s review. 

Subject to approval at the AGM, the final dividend will be 
payable on 5 July 2019 to the shareholders on the 
register at the close of business on 31 May 2019.

In declaring the final dividend, the Directors have 
considered the level of distributable reserves and 
avaliability of cash.

Regular internal communications are made to all employees 
to ensure that they are kept well informed of the performance 
of the Group and of financial and economic factors that may 
affect the Company’s performance.

Further information on employee involvement can be found 
in the Winning Teams section on pages 32 to 37.

Whitbread Annual Report and Accounts 2018/19 93 

A combination of the strong operating cash flows generated 
by the business and the significant headroom on its credit 
facilities supports the directors’ view that the Group has 
sufficient funds available for it to meet its foreseeable 
working capital requirements. The Directors have concluded 
that the going concern basis remains appropriate. 

The viability statement can be found on page 52.

Annual General Meeting
The AGM will be held at 2pm on 19 June 2019 at Church 
House Conference Centre, Dean’s Yard, Westminster,  
London SW1P 3NZ. The Notice of Meeting is enclosed with 
this report for shareholders receiving hard copy documents, 
and is available at www.whitbread.co.uk for those who have 
elected to receive documents electronically. At the 2019 
AGM, all voting will be by poll. Electronic handsets will  
be utilised and results will be displayed on the screen at  
the meeting.

Approved by the Board on 29 April 2019 and signed.

Chris Vaughan 
General Counsel and Company Secretary

Registered Office:  
Whitbread Court  
Houghton Hall Business Park  
Porz Avenue  
Dunstable  
Bedfordshire  
LU5 5XE 

Registered company number: 04120344

Governance

Directors’ report continued

Amendment of the Company’s Articles of Association 
Any amendments to the Articles of Association of the 
Company may be made in accordance with the provisions  
of the Companies Act 2006 by way of special resolution.

Significant agreements
The Company’s facility, bond and private placement loan 
notes agreements, details of which can be found in Note 20 
to the accounts, contain provisions entitling the counterparties 
to exercise termination or other rights in the event of a 
change of control of the Company.

Contractual arrangements
The Group has contractual arrangements with numerous 
third-parties in support of its business activities, none of 
which are considered individually to be essential to its 
business and, accordingly, it has not been considered 
necessary for an understanding of the development, 
performance or position of the Group’s business to disclose 
information about any of those third-parties.

Political donations
The Company has not made any political donations during 
the year and intends to continue its policy of not doing  
so for the foreseeable future.

Auditor
Deloitte LLP has expressed its willingness to continue in 
office as auditor of the Company and a resolution proposing 
its reappointment will be put to shareholders at the 2019 
AGM. After proper consideration, the Audit Committee is 
satisfied that Deloitte LLP continues to be objective and 
independent of the Company. In coming to this conclusion 
the Audit Committee gave full consideration to any non-
audit work carried out by Deloitte LLP, and has concluded 
that certain services will not be carried out by Deloitte LLP, 
as outlined in the Committee’s terms of reference. 

Disclosure of information to auditor
The Directors have taken all reasonable steps to make 
themselves aware of relevant audit information and to 
establish that the auditor is aware of that information. The 
Directors are not aware of any relevant audit information 
which has not been disclosed to the auditor.

Going concern
The Group’s business activities, together with the factors 
likely to affect its future development, performance and 
position are set out in the strategic report on pages 2 to 55. 
The financial position of the Company, its cash flows,  
net debt and borrowing facilities and the maturity of those 
facilities are set out in the Group Finance Director’s review 
on pages 20 to 25. 

In addition there are further details in the financial 
statements on the Group’s financial risk management, 
objectives and policies (Note 23) and on financial 
instruments (Note 24).

94 Whitbread Annual Report and Accounts 2018/19

Governance

comply with the Companies Act 2006. They are also 
responsible for safeguarding the assets of the Company and 
hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

The Directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

Responsibility statement 
We confirm that to the best of our knowledge:

•  the financial statements, prepared in accordance with the 
relevant financial reporting framework, give a true and fair 
view of the assets, liabilities, financial position and profit or 
loss of the Company and the undertakings included in the 
consolidation taken as a whole;

•  the strategic report includes a fair review of the 

development and performance of the business and  
the position of the Company and the undertakings included 
in the consolidation taken as a whole, together with a 
description of the principal risks and uncertainties  
that they face; and

•  the Annual Report and Accounts, taken as a whole, are fair, 
balanced and understandable and provide the information 
necessary for shareholders to assess the Company’s 
position and performance, business model and strategy.

This responsibility statement was approved by the Board of 
Directors on 29 April 2019 and is signed on its behalf by:

Alison Brittain

Chief Executive

Nicholas Cadbury

Group Finance Director

Directors’ responsibility statement

The Directors are responsible for preparing the Annual 
Report and Accounts in accordance with applicable law  
and regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors are required to prepare the Group financial 
statements in accordance with International Financial 
Reporting Standards (IFRS) as adopted by the European 
Union and Article 4 of the IAS Regulation and have elected 
to prepare the parent company financial statements in 
accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards 
and applicable law), including FRS 101 Reduced Disclosure 
Framework. Under company law the Directors must not 
approve the accounts unless they are satisfied that they give 
a true and fair view of the state of affairs of the Company 
and of the profit or loss of the Company for that period. 

In preparing the parent company financial statements, the 
Directors are required to:

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are 

reasonable and prudent;

•  state whether applicable UK Accounting Standards have 

been followed, subject to any material departures disclosed 
and explained in the financial statements; and

•  prepare the financial statements on the going concern 
basis unless it is inappropriate to presume that the 
Company will continue in business.

In preparing the Group financial statements, International 
Accounting Standard 1 requires that directors:

•  properly select and apply accounting policies;

•  present information, including accounting policies, in a 

manner that provides relevant, reliable, comparable and 
understandable information; 

•  provide additional disclosures when compliance with the 
specific requirements in IFRS are insufficient to enable 
users to understand the impact of particular transactions, 
other events and conditions on the entity’s financial 
position and financial performance; and

•  make an assessment of the Group’s ability to continue  

as a going concern.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the Company 
and enable them to ensure that the financial statements 

Whitbread Annual Report and Accounts 2018/19 95 

Governance

Independent auditor’s report to the members of Whitbread PLC

Basis for opinion 
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further 
described in the auditor’s responsibilities for the audit of the 
financial statements section of our report. 

We are independent of the Group and the parent company 
in accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including 
the Financial Reporting Council’s (the ‘FRC’s’) Ethical 
Standard as applied to listed public interest entities, and we 
have fulfilled our other ethical responsibilities in accordance 
with these requirements. We confirm that the non-audit 
services prohibited by the FRC’s Ethical Standard were not 
provided to the Group or the parent company.

We believe that the audit evidence we have obtained is 
sufficient and appropriate to provide a basis for our opinion.

Report on the audit of the financial statements 
Opinion
In our opinion:

•  the financial statements of Whitbread plc (the ‘parent 

company’) and its subsidiaries (the ‘group’) give a true  
and fair view of the state of the Group’s and of the parent 
company’s affairs as at 28 February 2019 and of the 
Group’s profit for the year then ended;

•  the Group financial statements have been properly 
prepared in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European 
Union;

•  the parent company financial statements have been 

properly prepared in accordance with United Kingdom 
Generally Accepted Accounting Practice, including 
Financial Reporting Standard 101 ‘Reduced Disclosure 
Framework’ and

•  the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006 and, as 
regards the Group financial statements, Article 4 of the IAS 
Regulation.

We have audited the financial statements which comprise:

•  the consolidated income statement;

•  the consolidated statement of comprehensive income;

•  the consolidated and parent company statements of 

changes in equity;

•  the consolidated and parent company balance sheets;

•  the consolidated cash flow statement;

•  the statement of accounting policies; and

•  the related notes 1 to 31.

The financial reporting framework that has been applied in 
the preparation of the Group financial statements is 
applicable law and IFRSs as adopted by the European Union. 
The financial reporting framework that has been applied in 
the preparation of the parent company financial statements 
is applicable law and United Kingdom Accounting Standards, 
including FRS 101 ‘Reduced Disclosure Framework’ (United 
Kingdom Generally Accepted Accounting Practice).

96 Whitbread Annual Report and Accounts 2018/19

Governance

Summary of our audit approach

Key audit matters The key audit matters that we identified in the current year were:

•  valuation of the pension obligation; and

•  classification and presentation of non-underlying items

Materiality

Scoping

Within this report, any new key audit matters are identified with        and any key audit matters 
which are the same as the prior year identified with 

.

The materiality that we used for the Group financial statements was £25 million which was 
determined on the basis of 5% of profit before tax adjusted for the gain on disposal of Costa and 
certain disposal and one-off related charges.

We focused our group audit scope primarily on all significant trading entities at Premier Inn and 
the Group head office, together with the result for the ten month period until disposal for the 
significant Costa entities. 

The locations represent the principal business units and account for 99% of the Group’s revenue, 
99% of the Group’s profit before tax and 99% of the Group’s net assets.

Significant 
changes in our 
approach

In the prior year, we set our materiality based on forecast profit before tax. Due to the significant 
one-off and non-recurring costs related to the Costa disposal, we revisited our proposed 
materiality and adjusted the forecast profit before tax for items that directly related to the 
transaction, which resulted in a final determined materiality of £25m. 

Implementation of new finance systems – this was included as a key audit matter in the prior year 
as the business implemented a new finance system in Premier Inn; this has not been an area that 
has had a significant effect on our audit strategy in the current year. 

Costa – On 3 January 2019, the Group disposed of Costa to The Coca-Cola Company which 
resulted in changes to our audit scope. We have performed testing on the ten month period to 
disposal included within the Consolidated Income Statement, as well as the closing balance sheet 
which has been included within the calculation of the gain on disposal. 

Whitbread Annual Report and Accounts 2018/19 97 

Governance

Independent auditor’s report to the members of Whitbread PLC continued

Conclusions relating to going concern, principal risks and viability statement

Going concern
We have reviewed the directors’ statement on page 94 to the financial statements about  
whether they considered it appropriate to adopt the going concern basis of accounting  
in preparing them and their identification of any material uncertainties to the Group’s and  
company’s ability to continue to do so over a period of at least 12 months from the date  
of approval of the financial statements.

We considered as part of our risk assessment the nature of the Group, its business model  
and related risks including where relevant the impact of Brexit, the requirements of the  
applicable financial reporting framework and the system of internal control. We evaluated the 
directors’ assessment of the Group’s ability to continue as a going concern, including challenging 
the underlying data and key assumptions used to make the assessment, and evaluated the 
directors’ plans for future actions in relation to their going concern assessment.

We are required to state whether we have anything material to add or draw attention to in relation 
to that statement required by Listing Rule 9.8.6R(3) and report if the statement is materially 
inconsistent with our knowledge obtained in the audit.

We confirm that we 
have nothing material 
to report, add or 
draw attention to in 
respect of these 
matters.

Principal risks and viability statement
Based solely on reading the directors’ statements and considering whether they were consistent 
with the knowledge we obtained in the course of the audit, including the knowledge obtained in 
the evaluation of the directors’ assessment of the Group’s and the company’s ability to continue as 
a going concern, we are required to state whether we have anything material to add or draw 
attention to in relation to:

•  the disclosures on pages 54 to 55 that describe the principal risks and explain how they are being 

We confirm that we 
have nothing material 
to report, add or 
draw attention to in 
respect of these 
matters.

managed or mitigated;

•  the directors’ confirmation on pages 52 to 53 that they have carried out a robust assessment of 
the principal risks facing the Group, including those that would threaten its business model, 
future performance, solvency or liquidity; or

•  the directors’ explanation page 52 as to how they have assessed the prospects of the  

Group, over what period they have done so and why they consider that period to be appropriate, 
and their statement as to whether they have a reasonable expectation that the Group will be  
able to continue in operation and meet its liabilities as they fall due over the period of their 
assessment, including any related disclosures drawing attention to any necessary qualifications 
or assumptions.

We are also required to report whether the directors’ statement relating to the prospects of the 
Group required by Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge obtained in 
the audit.

98 Whitbread Annual Report and Accounts 2018/19

 
 
Governance

Key audit matters 
Key audit matters are those matters that, in our professional 
judgement, were of most significance in our audit of the 
financial statements of the current period and include the 
most significant assessed risks of material misstatement 
(whether or not due to fraud) that we identified. These 
matters included those which had the greatest effect on: 

the overall audit strategy; the allocation of resources in the 
audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit  
of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion 
on these matters.

Valuation of the pension obligation 

Key audit matter 
description

As described in the Audit Committee report on page 68, the Accounting Policies (note 2) and the 
Retirement Benefits note (note 30), the Group has a defined benefit pension scheme, which is 
closed to new members and to future accrual. On page 119 the defined benefit plan is disclosed as 
a key source of estimation uncertainty.

As at 28 February 2019, the Group recorded a net retirement benefit obligation of £119.6m (2018: 
£288.6m), comprising liabilities of £2,643.2m (2018: £2,683.9m) and scheme assets of £2,523.6m 
(2018: £2,395.3m). The principal reason for the decrease in the deficit during the year is the 
payment of employer contributions of £194m, £107m of which relates to the additional 
contributions made following the disposal of Costa, in line with the announcements made in 
relation to this. 

The pension valuation is dependent on market conditions and key assumptions made, in particular 
relating to the discount rate, inflation expectations and life expectancy assumptions. The setting of 
these assumptions is complex and requires the exercise of significant management judgement with 
the support of third-party actuaries. The defined benefit obligation is highly sensitive to changes in 
these assumptions and small changes to these assumptions can lead to large changes in the 
valuation. As explained in note 30, in the year the Group recorded a £13.1m charge in relation to the 
Guaranteed Minimum Pension (‘GMP’) equalisation payments and there is judgement in estimating 
the total value of these future payments. 

As such, this continues to be a key audit matter. 

To address this key audit matter, we have performed the following procedures:

•  obtained the pension report prepared by a qualified actuary, engaged by the Group, to value the 
scheme’s defined benefit pension position under IAS 19 Employee benefits and assessed the 
competence and objectivity of that actuary;

•  engaged our internal actuarial specialists to challenge the appropriateness of the assumptions 
used to account for the defined benefit pension scheme. This included comparison of key data 
with market benchmarks and challenge of the methodology used by the scheme actuary;

•  considered whether each of the key assumptions was reasonable in isolation and collectively in 

determining the pension liability at the balance sheet date; 

•  reviewed the sensitivity analysis performed by management on the key assumptions determined 

by the Directors; 

•  worked with our internal actuarial specialists to review and assess the methodology used to 

calculate the GMP liability; and

•  tested the additional contribution made during the year, following the sale of Costa, and 

considered the impact to the scheme as a whole. 

How the scope  
of our audit 
responded to the 
key audit matter

Key observations

From the work performed, we are satisfied that the methodology and assumptions applied in 
relation to determining the valuation of the defined benefit obligation, including the GMP 
adjustment, are appropriate.

Whitbread Annual Report and Accounts 2018/19 99 

 
Governance

Independent auditor’s report to the members of Whitbread PLC continued

Classification and disclosure of non-underlying items 

Key audit matter 
description

How the scope  
of our audit 
responded to the 
key audit matter

As described in the Audit Committee report on page 68, the Accounting Policies (note 2) and the 
Glossary (page 172), the classification and disclosure of income and costs as non-underlying items 
in the Income Statement (to derive ‘Underlying profit before tax’ and other adjusted measures) is 
judgemental and not a requirement of IFRS. Judgement is exercised by management in 
determining the classification of items as non-underlying and therefore there is potential for 
manipulation of the adjusted measures. 

In the current year, adjustments totalling £178.1m (2018: £6.1m) have been made to profit before tax 
to derive underlying profit before tax of £259.8m (2018: £426.5m). The definition of non-underlying 
items is described in the Accounting Policies (note 2) and the reconciliation between statutory 
profit before tax and underlying profit before tax is included in note 6 to the financial statements. 

The most significant items classified as non-underlying in the current year are as follows:

•  Costa disposal – separation costs of £19.9m;

•  Costa disposal – impact on continuing business of £80.4m; and

•  Disposal of property, plant and equipment and property provisions of £44.2m.

We have performed the following procedures to address this key audit matter:

•  challenged and understood management’s rationale for including certain items outside statutory 

profit before tax, including assessing the consistency of adjustments with the prior year and 
compliance with the Group’s accounting policy; 

•  challenged and tested a sample of items relating to the re-assessment of the continuing 

operations of the business, post-sale of Costa, to determine the appropriate classification of items 
as non-underlying or as part of the gain on disposal;

•  assessed the completeness of items separately identified as non-underlying through an 

examination of costs and income recorded during the year to determine whether items had been 
omitted from the non-underlying category; and

•  assessed the disclosure of the accounting policy for non-underlying items, description of the 

items classified as non-underlying and the reconciliation between statutory profit before tax and 
underlying profit before tax. This was performed in the context of the recent regulatory guidance, 
ensuring the purpose of using alternative performance measures was set out, that they were 
clearly defined, consistent over time and included appropriate reconciliations to statutory financial 
information. 

Key observations

From the work performed, we are satisfied that the items included within non-underlying have 
been appropriately presented in line with the definition included within the accounting policies.

100 Whitbread Annual Report and Accounts 2018/19

 
Governance

Our application of materiality 
We define materiality as the magnitude of misstatement in 
the financial statements that makes it probable that the 
economic decisions of a reasonably knowledgeable person 
would be changed or influenced. We use materiality both in 

planning the scope of our audit work and in evaluating the 
results of our work. 

Based on our professional judgement, we determined 
materiality for the financial statements as a whole as follows:

Group financial statements

Parent company financial statements

Materiality

Basis for  
determining 
materiality

Rationale for  
the benchmark  
applied

£25.0m (2018: £27.3m)
Group materiality was based on 5% of  
statutory profit before tax excluding certain 
items related to the sale of Costa, being  
costs associated with the restructure of the 
continuing business and non-recurring pension 
scheme costs. The adjusted profit used in our 
determination was £509m. 

The items we excluded are listed below and  
are explained further in note 6 and 10 to the 
financial statements:

•  gain on disposal £3,390.2m;

•  separation costs £19.8m;

•  write off and impairment of intangible assets 

£79.2m;

•  support centre restructure £13.2m; and

•  guaranteed minimum pension payment 

£13.1m.

Profit before tax is a key metric for the users  
of the financial statements and based on our 
judgement, we considered this to be the most 
appropriate measure for business performance. 
Due to the significant changes during the year, 
as a result of the sale of Costa, we consider it 
appropriate to exclude the impact of such 
items in our assessment of materiality. 

Profit before tax was used as the basis for our 
calculation in the prior year. 

£10.0m (2018: £10.9m)
Materiality was determined on the basis of the 
parent company’s net assets. This was then 
capped at 40% of group materiality.

The entity is non-trading and contains an 
investment in all of the Group’s trading 
components and as a result, in line with prior 
year, we have determined materiality on the 
basis of net assets for the current year. 

We agreed with the Audit Committee that we would report 
to the Committee all audit differences in excess of £1.25m 
(2018: £1.3m), as well as differences below that threshold 
that, in our view, warranted reporting on qualitative 
grounds. We also report to the Audit Committee on 
disclosure matters that we identified when assessing the 
overall presentation of the financial statements.

£509m

  Adjusted PBT
  Group materiality

Group 
materiality 
£25m 

Component 
materiality 
range £10m 
to £20m

Audit Committee 
reporting 
threshold 
£1.25m

Whitbread Annual Report and Accounts 2018/19 101 

Governance

Independent auditor’s report to the members of Whitbread PLC continued

An overview of the scope of our audit
Our group audit was scoped by obtaining an understanding 
of the Group and its environment, including group-wide 
controls and assessing the risks of material misstatement at 
the Group level. 

Based on that assessment, we focused our group audit 
scope primarily on the audit work at the two primary 
components: Premier Inn UK and Costa UK (for the period  
to disposal on 3 January 2019). These were subject to a full 
audit where the extent of our testing was based on our 
assessment of the risks of material misstatement and of the 
materiality of the Group’s operations at those locations. 

Until the sale of Costa in January 2019, these locations 
represented the principal business units and together, 
account for (99%) (2018: 99%) of the Group’s revenue, 99% 
(2018: 101%) of the Group’s profit before tax and 99% (2018: 
99%) of the Group’s net assets. 

Our work at Premier Inn and Costa was executed at a 
materiality of £20m, which is lower than group materiality 
(2018: range of £17.7m to £23.2m). 

Source of emissions

Full scope audit

Analytical  
procedures

Total

Revenue 
£m

Profit before tax 
£m

Net assets 
£m

2019: 3,180.2
2018: 3,283.8

2019: 2,789.7
2018: 530.2

2019: 6,153.8
2018: 2,761.9

2019: 5.0
2018: 11.3

2019: 20.1
2018: 18.2

2019: 48.6
2018: 40.6

2019: 3,185.2
2018: 3,295.1

2019: 3,809.8
2018: 548.4

2019: 6,202.4
2018: 2,802.5

At the parent entity level we also tested the consolidation 
process and carried out analytical procedures to confirm our 
conclusion that there were no significant risks of material 
misstatement of the aggregated financial information of the 
remaining components not subject to audit or audit of 
specified account balances. 

The Group audit team followed a collaborative approach 
with the component teams. We held planning briefings, 
attended by the component auditors from each of the 
business units discussed above, at which we discussed 
developments in the Group relevant to our audit, including 
risk assessment and audit procedures to respond to the  
risks identified. The Group audit team were included in the 
component closing meetings and reviewed the findings of 
their work. 

Other information
We have nothing to report in respect of these matters.
The directors are responsible for the other information. The 
other information comprises the information included in the 
annual report, other than the financial statements and our 
auditor’s report thereon.

Our opinion on the financial statements does not cover the 
other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form  
of assurance conclusion thereon.

In connection with our audit of the financial statements,  
our responsibility is to read the other information and, in 
doing so, consider whether the other information is 
materially inconsistent with the financial statements or our 
knowledge obtained in the audit or otherwise appears to be 
materially misstated.

If we identify such material inconsistencies or apparent 
material misstatements, we are required to determine 
whether there is a material misstatement in the financial 
statements or a material misstatement of the other 
information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other 
information, we are required to report that fact.

In this context, matters that we are specifically required to 
report to you as uncorrected material misstatements of the 
other information include where we conclude that:

•  Fair, balanced and understandable – the statement given  
by the directors that they consider the annual report and 
financial statements taken as a whole is fair, balanced and 
understandable and provides the information necessary  
for shareholders to assess the Group’s position and 
performance, business model and strategy, is materially 
inconsistent with our knowledge obtained in the audit; or

•  Audit Committee reporting – the section describing the 
work of the Audit Committee does not appropriately 
address matters communicated by us to the Audit 
Committee; or

•  Directors’ statement of compliance with the UK Corporate 
Governance Code – the parts of the directors’ statement 
required under the Listing Rules relating to the company’s 
compliance with the UK Corporate Governance Code 
containing provisions specified for review by the auditor in 
accordance with Listing Rule 9.8.10R(2) do not properly 
disclose a departure from a relevant provision of the UK 
Corporate Governance Code.

Responsibilities of directors
As explained more fully in the directors’ responsibilities 
statement, the directors are responsible for the preparation 
of the financial statements and for being satisfied that they 
give a true and fair view, and for such internal control as the 
directors determine is necessary to enable the preparation  
of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the Group’s and the parent 
company’s ability to continue as a going concern, disclosing 
as applicable, matters related to going concern and using 
the going concern basis of accounting unless the directors 
either intend to liquidate the Group or the parent company 
or to cease operations, or have no realistic alternative but to 
do so.

102 Whitbread Annual Report and Accounts 2018/19

Governance

Auditor’s responsibilities for the audit of the  
financial statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error,  
and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not 
a guarantee that an audit conducted in accordance with  
ISAs (UK) will always detect a material misstatement  
when it exists. Misstatements can arise from fraud or  
error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements.

Details of the extent to which the audit was considered 
capable of detecting irregularities, including fraud are  
set out below.

A further description of our responsibilities for the audit of 
the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditor’s report.

Extent to which the audit was considered capable  
of detecting irregularities, including fraud
We identify and assess the risks of material misstatement of 
the financial statements, whether due to fraud or error, and 
then design and perform audit procedures responsive to 
those risks, including obtaining audit evidence that is 
sufficient and appropriate to provide a basis for our opinion.

Identifying and assessing potential risks related to 
irregularities
In identifying and assessing risks of material misstatement  
in respect of irregularities, including fraud and non-compliance 
with laws and regulations, our procedures included  
the following:

•  enquiring of management, internal audit and the Audit 

Committee, including obtaining and reviewing supporting 
documentation, concerning the Group’s policies and 
procedures relating to:

 – identifying, evaluating and complying with laws and 
regulations and whether they were aware of any 
instances of non-compliance;

 – detecting and responding to the risks of fraud and 

whether they have knowledge of any actual, suspected 
or alleged fraud; and

 – the internal controls established to mitigate risks related 
to fraud or non-compliance with laws and regulations.

•  discussing among the engagement team (including 

significant component audit teams) and involving relevant 
internal specialists, including tax, valuations, pensions, IT 
specialists, regarding how and where fraud might occur in 
the financial statements and any potential indicators of 
fraud. As part of this discussion, we identified potential for 
fraud in the classification and disclosure of non-underlying 
items. 

•  obtaining an understanding of the legal and regulatory 

frameworks that the Group operates in, focusing on those 
laws and regulations that had a direct effect on the financial 
statements or that had a fundamental effect on the 
operations of the Group. The key laws and regulations we 
considered in this context included the relevant provisions 
of the Companies Act 2006 and Listing Rules as well as 
relevant provisions of pensions and tax legislation. 

Audit response to risks identified
As a result of performing the above, we identified 
classification and disclosure of non-underlying items as  
a key audit matter. The key audit matters section of our 
report explains the matter in more detail and also describes 
the specific procedures we performed in response to that 
key audit matter.

In addition to the above, our procedures to respond to risks 
identified included the following:

•  reviewing the financial statement disclosures and testing  
to supporting documentation to assess compliance with 
relevant laws and regulations discussed above;

•  enquiring of management, the Audit Committee and 

in-house legal counsel concerning actual and potential 
litigation and claims;

•  performing analytical procedures to identify any unusual or 
unexpected relationships that may indicate risks of material 
misstatement due to fraud;

•  reading minutes of meetings of those charged with 

governance, reviewing internal audit reports and reviewing 
correspondence with tax authorities; and

•  in addressing the risk of fraud through management 

override of controls, testing the appropriateness of journal 
entries and other adjustments; assessing whether the 
judgements made in making accounting estimates are 
indicative of a potential bias; and evaluating the business 
rationale of any significant transactions that are unusual or 
outside the normal course of business.

We also communicated relevant identified laws and 
regulations and potential fraud risks to all engagement team 
members including internal specialists and significant 
component audit teams, and remained alert to any 
indications of fraud or non-compliance with laws and 
regulations throughout the audit.

Whitbread Annual Report and Accounts 2018/19 103 

Governance

Independent auditor’s report to the members of Whitbread PLC continued

Report on other legal and regulatory requirements
Opinions on other matters prescribed by the Companies 
Act 2006
In our opinion the part of the directors’ remuneration report 
to be audited has been properly prepared in accordance 
with the Companies Act 2006.

In our opinion, based on the work undertaken in the course 
of the audit:

•  the information given in the strategic report and the 
directors’ report for the financial year for which the 
financial statements are prepared is consistent with the 
financial statements; and

•  the strategic report and the directors’ report have been 

prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the 
Group and of the parent company and their environment 
obtained in the course of the audit, we have not identified 
any material misstatements in the strategic report or the 
directors’ report.

Matters on which we are required to report by exception
Adequacy of explanations received and accounting records
We have nothing to report in respect of these matters.
Under the Companies Act 2006 we are required to report to 
you if, in our opinion:

•  we have not received all the information and explanations 

we require for our audit; or

•  adequate accounting records have not been kept by the 

parent company, or returns adequate for our audit have not 
been received from branches not visited by us; or

•  the parent company financial statements are not in 
agreement with the accounting records and returns.

Directors’ remuneration
We have nothing to report in respect of these matters.
Under the Companies Act 2006 we are also required to 
report if in our opinion certain disclosures of directors’ 
remuneration have not been made or the part of the 
directors’ remuneration report to be audited is not in 
agreement with the accounting records and returns.

Other matters
Auditor tenure
Following the recommendation of the Audit Committee, we 
were appointed by the directors on 16 June 2015 to audit the 
financial statements for the year ended 3 March 2016 and 
subsequent financial periods. The period of total 
uninterrupted engagement including previous renewals and 
reappointments of the firm is four years, covering the years 
ended 3 March 2016 to 28 February 2019.

Consistency of the audit report with the additional report 
to the audit committee
Our audit opinion is consistent with the additional report  
to the Audit Committee we are required to provide in 
accordance with ISAs (UK).

Use of our report
This report is made solely to the company’s members,  
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken 
so that we might state to the company’s members those 
matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s 
members as a body, for our audit work, for this report,  
or for the opinions we have formed.

Nicola Mitchell (FCA)  
(Senior statutory auditor) 
For and on behalf of Deloitte LLP  
Statutory Auditor 
London, UK 
29 April 2019 

104 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

Consolidated accounts 2018/19

106  Consolidated income statement
107  Consolidated statement of comprehensive income
108  Consolidated statement of changes in equity
109  Consolidated balance sheet
110  Consolidated cash flow statement
111 

Notes to the consolidated financial statements

Whitbread Annual Report and Accounts 2018/19 105

Consolidated accounts

Consolidated income statement
Year ended 28 February 2019

Continuing operations
Revenue
Operating costs

Operating profit before joint ventures

Share of (loss)/profit from joint ventures

Operating profit

Finance costs
Finance income

Profit before tax

Analysed as:

Underlying profit before tax
Non-underlying items

Profit before tax

Tax expense

Analysed as:

Underlying tax expense
Non-underlying tax credit

Tax expense

Profit for the year from continuing operations

Discontinued operations
Profit for the year from discontinued operations

Profit for the year

Attributable to:

Parent shareholders
Non-controlling interest

52 weeks to  
28 February  
2019  
£m

52 weeks to  
1 March  
2018  
(restated1)  

£m

 2,049.1 
 (1,754.4)

2,007.4
(1,542.0)

Notes

3, 4
5

16

8
8

4

4
6

9

9
6

 294.7 

 (0.6)

 294.1

 (39.0)
 4.7 

 259.8 

 437.9 
 (178.1)

 259.8 

 (49.2)

 (84.8)
 35.6 

 (49.2)

 210.6

10

 3,520.0 

 3,730.6

 3,730.6 
 –

 3,730.6 

465.4

1.8

467.2

(41.2)
0.5

426.5

432.6
(6.1)

426.5

(83.0)

(84.2)
1.2

(83.0)

343.5

92.9

436.4

438.0
(1.6)

436.4

1  The prior period income statement has been restated to reflect the impact of treating Costa as a discontinued operation (see Note 10).

Earnings per share
(Note 11)

Continuing operations

Earnings per share
Basic
Diluted

Underlying earnings per share
Basic
Diluted

Continuing and discontinued operations

Earnings per share
Basic
Diluted

Underlying earnings per share
Basic
Diluted

106 Whitbread Annual Report and Accounts 2018/19

52 weeks to  
28 February  
2019  

pence

52 weeks to  
1 March  
2018  
(restated)  

pence

 115.2 
 114.6 

 193.2 
 192.2 

 2,040.8 
 2,030.8 

 248.8
 247.6 

188.0
187.5

190.7
190.2

239.7
239.1

260.2
259.4

 
Consolidated statement of comprehensive income
Year ended 28 February 2019

Profit for the year

Items that will not be reclassified to the income statement:
Re-measurement (loss)/gain on defined benefit pension scheme
Current tax on pensions
Deferred tax on pensions

Items that may be reclassified subsequently to the income statement:
Net gain on cash flow hedges
Current tax on cash flow hedges – continuing operations
Current tax on cash flow hedges – discontinued operations
Deferred tax on cash flow hedges

Exchange differences on translation of foreign operations
Exchange differences recycled to the income statement on disposal of business

Other comprehensive (loss)/income for the year, net of tax

Total comprehensive income for the year, net of tax

Attributable to:

Parent shareholders
Non-controlling interest

Consolidated accounts 2018/19

52 weeks to  
28 February  
2019  
£m

Notes

52 weeks to  
1 March  
2018

(restated)  

£m

 3,730.6

436.4

30
9
9

24
9

10

 (1.9)
 34.5
(34.6) 

 (2.0)

 4.8 
 –
–
 (1.1)

 3.7 

 (9.4)
 (1.9)

(11.3)

 (9.6)

 3,721.0

 3,721.0 
 –

 3,721.0 

48.9
17.2
(25.8)

40.3

2.4
0.2
 0.2
(0.8)

2.0

0.6
–

0.6

42.9

479.3

480.9
(1.6)

479.3

Whitbread Annual Report and Accounts 2018/19 107

Consolidated accounts

Consolidated statement of changes in equity
Year ended 28 February 2019

Share  
capital  
(Note 26)  

£m

Share  
 premium  
(Note 27)  
£m

Capital  
redemption  
reserve  
(Note 27)  
£m

Retained  
earnings  
(Note 27)  

£m

Currency  
translation  
reserve  
(Note 27)  

£m

Other  
reserves  
(Note 27)  

£m

Non- 
controlling  
interest  

£m

Total  
£m

Total  
equity  
£m

At 2 March 2017

150.2

68.0

12.3 4,330.9

28.4 (2,061.5) 2,528.3

(3.5) 2,524.8

Profit for the year
Other comprehensive income

Total comprehensive income

Ordinary shares issued
Loss on ESOT shares issued
Accrued share-based payments
Tax on share-based payments
Tax rate change on historical revaluation
Acquisition of non-controlling interest1
Equity dividends

–
–

–

0.2
–
–
–
–
–
–

–
–

–

5.2
–
–
–
–
–
–

–
–

–

–
–
–
–
–
–
–

438.0
39.9

477.9

– 
(2.0)
4.3
1.4
(0.1)
(40.1)
(177.6)

–
0.6

0.6

–
–
–
–
–
–
–

–
2.4

2.4

–
2.0
–
–
–
–
–

438.0
42.9

480.9

5.4
–
4.3
1.4
(0.1)
(40.1)
(177.6)

(1.6)
–

436.4
42.9

(1.6)

479.3

–
–
–
–
–
5.1
–

5.4
–
4.3
1.4
(0.1)
(35.0)
(177.6)

At 1 March 2018

150.4 

73.2 

12.3 4,594.7

29.0 (2,057.1) 2,802.5

– 2,802.5

Profit for the year
Other comprehensive income

Total comprehensive income

Ordinary shares issued
Loss on ESOT shares issued
Accrued share-based payments
Tax on share-based payments
Equity dividends
Shares purchased in share buyback2

–
–

–

0.2
–
–
–
–
–

–
–

–

8.3
–
–
–
–
–

– 3,730.6
(3.1)
–

–
(11.3)

– 3,730.6
(9.6)

4.8

– 3,730.6
(9.6)
–

– 3,727.5

(11.3)

4.8 3,721.0

– 3,721.0

–
–
–
–
–
–

–
(4.6)
22.4
5.3
(187.4)
–

–
–
–
–
–
–

–
4.6
–
–
–
(169.9)

8.5
–
22.4
5.3
(187.4)
(169.9)

–
–
–
–
–
–

8.5
–
22.4
5.3
(187.4)
(169.9)

At 28 February 2019

150.6

81.5

12.3 8,157.9

17.7 (2,217.6) 6,202.4

– 6,202.4

1  During the prior year the Group acquired the 49% non-controlling interest in Yueda Costa (Shanghai) Food & Beverage Management Company Limited for £35.0m.
2  Details of the share buyback scheme are given in Note 26.

108 Whitbread Annual Report and Accounts 2018/19

Consolidated balance sheet
At 28 February 2019

ASSETS

Non-current assets
Intangible assets
Property, plant and equipment
Investment in joint ventures
Derivative financial instruments
Trade and other receivables

Current assets
Inventories
Derivative financial instruments
Current tax asset
Trade and other receivables
Cash and cash equivalents

Assets held for sale

Total assets

LIABILITIES

Current liabilities
Borrowings
Provisions
Derivative financial instruments
Current tax liabilities
Trade and other payables

Non-current liabilities
Borrowings
Provisions
Derivative financial instruments
Deferred tax liabilities
Pension liability
Trade and other payables

Total liabilities

Net assets

EQUITY

Share capital
Share premium
Capital redemption reserve
Retained earnings
Currency translation reserve
Other reserves

Equity attributable to equity holders of the parent

Total equity

Alison Brittain 
Chief Executive 
29 April 2019

Nicholas Cadbury
Finance Director

Consolidated accounts 2018/19

28 February
2019
£m

Notes

1 March
2018
£m

13
14
16
24
18

17
24
9
18
19

14

4

20
22
24
9
25

20
22
24
9
30
25

4

4

26
27
27
27
27
27

 175.6 
 4,090.0 
 56.6 
 14.5 
 –

 300.7 
 4,176.0 
 50.4 
 9.2 
 5.8 

 4,336.7 

 4,542.1 

 14.5 
 1.9 
12.6
 123.5 
 3,403.2 

 3,555.7 

 12.2

 48.8 
 12.5 
–
 191.1 
 90.6 

 343.0 

7.3

 7,904.6

4,892.4

–
 40.9 
 2.1 
–
 562.2 

 605.2 

 819.9 
 17.0 
 3.7 
 116.3 
 119.6 
 20.5 

 108.9 
 26.7 
 2.6 
 44.8 
 668.2 

 851.2 

 814.5 
 21.4 
 5.3 
 82.4 
 288.6 
 26.5 

 1,097.0 

 1,238.7 

 1,702.2 

 2,089.9 

 6,202.4 

 2,802.5 

 150.6 
 81.5 
 12.3 
 8,157.9 
 17.7 
 (2,217.6)

150.4
73.2
12.3
4,594.7
29.0
(2,057.1)

 6,202.4 

2,802.5

 6,202.4 

 2,802.5 

Whitbread Annual Report and Accounts 2018/19 109

Consolidated accounts

Consolidated cash flow statement
Year ended 28 February 2019

Profit for the year

Adjustments for:
Tax expense
Net finance cost
Share of loss/(profit) from joint ventures
Profit on disposal of discontinued operations
Non-underlying operating costs
Net cash outflow from non-underlying operating costs
Underlying depreciation and amortisation
Underlying share-based payments
Other non-cash items

Cash generated from operations before working capital changes

Increase in inventories
Increase in trade and other receivables
Increase in trade and other payables

Cash generated from operations

Payments against provisions
Pension payments
Interest paid
Interest received
Corporation taxes paid

Net cash flows from operating activities

Cash flows from investing activities
Purchase of property, plant and equipment
Investment in intangible assets
Proceeds from disposal of property, plant and equipment
Proceeds on disposal of subsidiaries, net of cash disposed 
Capital contributions and loans to joint ventures

Net cash flows from investing activities

Cash flows from financing activities
Proceeds from issue of share capital
Shares purchased in share buyback
Decrease in short-term borrowings
Proceeds from long-term borrowings
Repayments of long-term borrowings
Renegotiation costs of long-term borrowings
Acquisition of non-controlling interest
Dividends paid

Net cash flows from financing activities

Net increase in cash and cash equivalents
Opening cash and cash equivalents
Foreign exchange differences

Closing cash and cash equivalents

Notes

52 weeks to  
28 February  
2019  
£m

52 weeks to  
1 March  
2018  
£m

3,730.6

436.4

79.2
35.1
1.4 
(3,390.2)
144.4
(25.0)
226.2
15.4
(1.3)

815.8

(2.1)
(58.8)
59.5 

814.4

(10.7)
(193.9)
(38.8)
4.9 
(90.2)

485.7

(479.6)
(67.7) 
8.9
3,809.3 
(9.3)

3,261.6

8.5 
(169.9)
–
–
(85.6)
–
–
(187.4)

(434.4)

3,312.9
90.6 
(0.3)

3,403.2 

10

29

30

10

26
21
21
21
21

12

21
21
21

19

112.0
41.4
(2.0)
–
32.3
(1.7)
229.9
4.3
12.9

865.5

(0.6)
(50.6)
62.8 

877.1

(22.5)
(100.8)
(34.3)
0.8 
(99.3)

621.0

(467.0)
(52.8)
74.9
56.6
(0.3)

(388.6)

5.4
–
(109.6)
200.0
(87.0)
(1.3)
(35.0)
(177.6)

(205.1)

27.3
63.0
0.3

90.6

The cash flow statement above includes the entire Group, including cash flows relating to the Costa business. Disaggregated information relating to the  
Costa business is provided in Note 10.

110 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

Notes to the consolidated financial statements
At 28 February 2019

1 Authorisation of consolidated financial statements

The consolidated financial statements of Whitbread PLC for the year ended 28 February 2019 were authorised for issue 
by the Board of Directors on 29 April 2019. Whitbread PLC is a public company limited by shares incorporated in the 
United Kingdom under the Companies Act and is registered in England and Wales. The Company’s ordinary shares are 
traded on the London Stock Exchange. The address of the registered office is given on page 169.

The significant activities of the Group are described in Note 4 Segment information and in the strategic report on  
pages 2 to 55.

2 Accounting policies

Basis of accounting and preparation
The consolidated financial statements of Whitbread PLC and all its subsidiaries have been prepared in accordance with 
International Financial Reporting Standards (IFRS) as adopted for use in the European Union and as applied in accordance 
with the provisions of the Companies Act 2006.

The consolidated financial statements have been prepared on the historical cost basis, except for certain financial instruments 
that are measured at fair value at the end of each reporting period and the defined benefit pension scheme, as explained 
in the accounting policies below.

The consolidated financial statements have been prepared on a going concern basis. Further detail is contained in the 
viability statement included in the strategic report on page 52.

The consolidated financial statements are presented in pounds sterling and all values are rounded to the nearest hundred 
thousand except when otherwise indicated. The financial year represents the 52 weeks to 28 February 2019 (prior financial 
year: 52 weeks to 1 March 2018).

The accounting policies adopted in the preparation of these consolidated financial statements are consistent with those 
followed in the preparation of the consolidated financial statements for the year ended 1 March 2018, except for the 
adoption of the new standards and interpretations that are applicable for the year ended 28 February 2019. The significant 
accounting policies adopted are set out below.

The Group has applied the following standards and amendments for the first time for the annual reporting period 
commencing 2 March 2018:

•  IFRS 15 Revenue from Contracts with Customers

The Group has adopted IFRS 15 using the cumulative catch-up (‘modified’) transition method with the effect of first 
applying this standard at the date of the initial application.

IFRS 15 provides a five-step revenue recognition model, applicable to all sales contracts, which is based on the principle 
that revenue is recognised when control of goods or services is transferred to the customer.

The Group has analysed all material revenue streams and concluded that the application of IFRS 15 will result in the same 
timing and amount of revenue recognition as its previous accounting policy. Consequently, no separate presentation of 
its impact on the financial statements is given.

•  IFRS 9 Financial Instruments

The Group adopted IFRS 9 on 2 March 2018 prospectively. Accordingly, the information presented for comparative 
periods has not been restated.

IFRS 9 covers the classification, measurement and derecognition of financial assets and financial liabilities, together 
with a new hedge accounting model and a new expected credit loss model for calculating impairment of financial assets.

IFRS 9 has not had a material impact on the accounting policy for recognition of financial assets and liabilities including 
derivatives. Accordingly, no separate presentation of its impact on the financial statements is presented.

The Group has also adopted the following standards which have been assessed as having no financial impact or disclosure 
requirement at this time:

•  Classification and Measurement of Share-based Payment Transactions – Amendments to IFRS 2;

•  Annual Improvements 2014-2016 cycle;

•  Transfers to Investment Property – Amendments to IAS 40; and

•  Interpretation 22 Foreign Currency Transactions and Advance Consideration

Whitbread Annual Report and Accounts 2018/19 111

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

2 Accounting policies continued

Basis of consolidation
The consolidated financial statements incorporate the accounts of Whitbread PLC and all its subsidiaries, together with 
the Group’s share of the net assets and results of joint ventures incorporated using the equity method of accounting.  
These are adjusted, where appropriate, to conform to Group accounting policies. The financial statements of significant 
trading subsidiaries are prepared for the same reporting year as the parent company.

A subsidiary is an entity controlled by the Group. Control is the power to direct the relevant activities of the subsidiary 
which significantly affect the subsidiary’s return, so as to have rights to the variable return from its activities.

Apart from the acquisition of Whitbread Group PLC by Whitbread PLC in 2000/01, which was accounted for using 
merger accounting, acquisitions by the Group are accounted for under the acquisition method and any goodwill arising 
is capitalised as an intangible asset. The results of subsidiaries acquired or disposed of during the year are included in the 
consolidated financial statements from, or up to, the date that control passes respectively. All intra-Group transactions, 
balances, income and expenses are eliminated on consolidation. Unrealised losses are also eliminated, unless the 
transaction provides evidence of an impairment of the asset transferred.

Discontinued operations 
In accordance with IFRS 5 ‘Non-current assets held for sale and discontinued operations’, the net results of Costa Limited 
and related subsidiaries (collectively referred to as ‘Costa’) are presented within discontinued operations in the Group 
Income Statement (for which the comparatives and related notes have been restated). The disposal completed on 
3 January 2019. The balance sheet as at 28 February 2019 shows the financial position of the continuing group only, 
with comparatives being for the full group as it was at 1 March 2018. Refer to Note 10 for further details.

Significant accounting policies
Goodwill
Goodwill arising on acquisition is capitalised and represents the excess of the fair value of consideration over the Group’s 
interest in the fair value of the identifiable assets and liabilities of a subsidiary, at the date of acquisition. Goodwill is reviewed 
for impairment annually, or more frequently if events or changes in circumstances indicate that the carrying value may 
be impaired. On disposal of a subsidiary, the attributable amount of goodwill is included in the determination of the profit 
or loss on disposal.

Intangible assets
Intangible assets are carried at cost less accumulated amortisation and accumulated impairment losses.

Intangible assets acquired separately from a business are carried initially at cost. An intangible asset acquired as part 
of a business combination is recognised outside of goodwill if the asset is separable, or arises from contractual or other 
legal rights, and its fair value can be measured reliably.

Amortisation is calculated on a straight-line basis over the estimated life of the asset as follows:

•  trading licences have an indefinite life;

•  reacquired franchise rights are amortised over the life of the acquired franchise agreement;

•  IT software and technology is amortised over periods of three to ten years;

•  acquired customer relationships are amortised over 15 years; and

•  operating rights agreements are amortised over the life of the contract.

The carrying values are reviewed for impairment if events or changes in circumstances indicate that they may not 
be recoverable.

Property, plant and equipment
Property, plant and equipment are stated at cost or deemed cost at transition to IFRS, less accumulated depreciation 
and any impairment in value. Gross interest costs incurred on the financing of qualifying assets are capitalised until the 
time that the assets are available for use. Depreciation is calculated on a straight-line basis over the estimated useful 
life of the asset as follows:

•  freehold land is not depreciated;

•  freehold and long leasehold buildings are depreciated to their estimated residual values over periods up to 50 years; and

•  plant and equipment is depreciated over three to 30 years.

The residual values are reviewed annually.

The carrying values of property, plant and equipment are reviewed for impairment whenever events or changes in 
circumstances indicate that their carrying values may not be recoverable. Any impairment in the values of property, 
plant and equipment is charged to the income statement.

Profits and losses on disposal of property, plant and equipment reflect the difference between net selling price and 
carrying amount at the date of disposal and are recognised in the income statement.

Payments made on entering into, or acquiring, leaseholds that are accounted for as operating leases are amortised 
on a straight-line basis over the lease term.

112 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

2 Accounting policies continued

Impairment
The Group assesses assets or groups of assets for impairment whenever events or changes in circumstances indicate that 
the carrying value of an asset may not be recoverable. Individual assets are grouped, for impairment assessment purposes, 
at the lowest level at which there are identifiable cash flows that are largely independent of the cash flows of other groups 
of assets (cash generating units or CGUs). If such indication of impairment exists, or when annual impairment testing for 
an asset group is required, the Group makes an estimate of the recoverable amount.

The recoverable amount of an asset or CGU is the greater of its fair value less costs of disposal and value in use. In assessing 
value in use, the estimated future cash flows are discounted to their present value, using a pre-tax discount rate that reflects 
current market assessments of the time value of money and the risks specific to the asset. For an asset that does not 
generate largely independent cash inflows, the recoverable amount is determined with reference to the CGU to which 
the asset belongs. Impairment losses are recognised in the consolidated income statement within operating costs.

An impairment loss is recognised if the carrying amount of an asset or CGU exceeds its estimated recoverable amount. 
Impairment losses recognised in respect of CGUs are allocated first to reduce the carrying amount of any goodwill allocated 
to the units and then to reduce the carrying amounts of other assets in the CGU, on a pro-rata basis.

An assessment is made at each reporting date as to whether there is any indication that previously recognised impairment 
losses may no longer exist or may have decreased. If such an indication exists, the CGU’s recoverable amount is estimated. 
A previously recognised impairment loss is reversed only if there has been a change in the estimated future cash flows used 
to determine the asset’s recoverable amount since the last impairment loss was recognised. If that is the case, the carrying 
amount of the asset is increased to its recoverable amount. That increased amount cannot exceed the carrying amount 
that would have been determined, net of depreciation, had no impairment loss been recognised for the asset in prior years. 
Such a reversal is recognised in the income statement. After such a reversal, the depreciation charge is adjusted in future 
periods to allocate the asset’s carrying amount, less any residual value, on a straight-line basis over its remaining useful life.

For the purposes of impairment testing, all centrally held assets are allocated in line with IAS 36 to CGUs based on 
management’s view of the consumption of the asset. Any resulting impairment is recorded against the centrally held asset.

Goodwill and intangible assets
Goodwill acquired through business combinations is allocated to groups of CGUs at the level management monitor goodwill, 
which is at strategic business unit level. The Group performs an annual review of its goodwill to ensure that its carrying 
amount is not greater than its recoverable amount. In the absence of a comparable recent market transaction that demonstrates 
that the fair value, less the costs of disposal, of goodwill and intangible assets exceeds their carrying amount, the recoverable 
amount is determined from value in use calculations. An impairment is then made to reduce the carrying amount to the 
recoverable amount.

Property, plant and equipment
For the purposes of the impairment review of property, plant and equipment, the Group considers each trading site to be 
a separate CGU.

The carrying values of property, plant and equipment are reviewed for impairment when events or changes in circumstances 
indicate that the carrying value may not be recoverable.

Consideration is also given, where appropriate, to the market value of the asset either from independent sources or, 
in conjunction with, an accepted industry valuation methodology.

Investments in joint ventures
The Group assesses investments for impairment whenever events or changes in circumstances indicate that the carrying 
value may not be recoverable. If any such indication of impairment exists, the carrying amount of the investment is 
compared with its recoverable amount. Where the carrying amount exceeds the recoverable amount, the investment 
is written down to its recoverable amount.

Assets held for sale
Non-current assets and disposal groups are classified as held for sale only if available for immediate sale in their present 
condition and a sale is highly probable and expected to be completed within one year from the date of classification. 
Such assets are measured at the lower of carrying amount and fair value, less the costs of disposal, and are not depreciated 
or amortised.

In accordance with IFRS 5 ‘Non-current Assets Held for Sale and Discontinued Operations’, the net results of discontinued 
operations are presented separately in the Group income statement (and the comparatives restated).

Inventories 
Inventories are stated at the lower of cost and net realisable value. Cost is calculated on the basis of first in, first out 
and net realisable value is the estimated selling price less any costs to sell.

Whitbread Annual Report and Accounts 2018/19 113

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

2 Accounting policies continued

Provisions
Provisions are recognised when the Group has a present legal or constructive obligation as a result of a past event, 
it is probable that an outflow of resources will be required to settle the obligation and a reliable estimate can be made 
of the amount of the obligation. 

Provisions are discounted to present value, using a pre-tax discount rate that reflects current market assessments of the 
time value of money and the risks specific to the liability. The amortisation of the discount is recognised as a finance cost.

Onerous contracts
Present obligations arising under onerous contracts are recognised and measured as provisions. An onerous contract 
is considered to exist where the Group has a contract under which the unavoidable costs of meeting the obligations 
under the contract exceed the economic benefits expected to be received under it.

Warranties
Provisions for the expected costs of warranty obligations arising on the acquisition or disposal of a business are 
recognised at the date of the relevant transaction, at the directors’ best estimate of the expenditure required to settle 
the Group’s obligation.

Restructuring costs
A restructuring provision is recognised when the Group has developed a detailed formal plan and has raised a valid 
expectation, in those affected, that it will carry out the restructuring by starting to implement the plan or announcing its 
main features to those affected by it. The measurement of a restructuring provision includes only the direct expenditures 
arising from the restructuring which are those amounts that are both necessarily entailed by the restructuring and not 
associated with the ongoing activities of the entity.

Non-underlying items and use of underlying performance measures
We use a range of measures to monitor the financial performance of the Group. These measures include both statutory 
measures in accordance with IFRS and alternative performance measures (APMs) which are consistent with the way 
that the business performance is measured internally. A glossary of APMs and reconciliations to statutory measures 
is given on page 172 and the inside back cover.

The term underlying profit is not defined under IFRS and may not be comparable with similarly titled profit measures 
reported by other companies. It is not intended to be a substitute for, or superior to, statutory measurements of profit. 
Underlying measures of profitability are non-IFRS because they exclude amounts that are included in, or include amounts 
that are excluded from, the most directly comparable measure calculated and presented in accordance with IFRS.

We report underlying measures because we believe they provide both management and investors with useful additional 
information about the financial performance of the Group’s businesses.

Underlying measures of profitability represent the equivalent IFRS measures adjusted for specific items that we consider 
hinder comparison of the financial performance of the Group’s businesses either from one period to another or with other 
similar businesses.

The face of the income statement presents underlying profit before tax and reconciles this to profit before tax. 
Underlying earnings per share is calculated using underlying profit after tax attributable to parent shareholders.

The adjustments made to reported profit in the consolidated income statement, in order to derive our underlying results, 
may include:

•  profit or loss on disposal of property, plant and equipment, property provisions and onerous leases. On occasion 

we may dispose of properties, either as part of a sale and leaseback transaction or because the property is no longer 
required in our ongoing business. In addition, the Group may recognise liabilities in respect of lease obligations on 
properties which have been previously disposed of but where the lease obligations have reverted to the Group under 
privity. Profits or losses on these items may be significant and are not reflective of the Group’s ongoing trading results;

•  profit or loss on the sale of a business or investment, and the associated cost impact on the continuing business from  
the sale of the business or investment. These disposals are not part of the Group’s ongoing trading business, and the 
associated cost impact arises from the transaction rather than from the continuing business. These are therefore excluded;

•  restructuring costs, resulting from a strategic review of the Group’s businesses or operations, the inclusion of which 

would distort the year on year comparability of the Group’s trading results;

•  impairment and write off of assets as the result of restructuring or closure of a business and impairment of sites which  

are underperforming or are to be closed, the inclusion of which would distort the year on year comparability of the Group’s 
trading results;

•  acquisition costs incurred as part of a business combination or other strategic asset acquisitions;

•  amortisation of intangible assets recognised as part of a business combination or other transaction outside of the 

ordinary course of business;

•  finance and other charge/credit for defined benefit pension scheme. These costs are non-cash and do not relate to the 

Group’s ongoing activities as the scheme is closed to future accrual; 

114 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

2 Accounting policies continued

•  finance costs resulting from the unwinding of discounts on provisions created in respect of non-underlying items; and

•  tax settlements in respect of prior years including the related interest and the impact of changes in the statutory tax rate, 

the inclusion of which would distort year on year comparability, as well as the tax impact of the non-underlying items 
identified above.

Foreign currency translation
Monetary assets and liabilities denominated in foreign currencies are translated into sterling at the rates of exchange quoted 
at the balance sheet date. Non-monetary items that are measured in terms of historical cost in a foreign currency are 
translated using the exchange rates as at the dates of the initial transactions.

Day-to-day transactions in a foreign currency are recorded in the functional currency at an average rate for the month in 
which those transactions take place, which is used as a reasonable approximation to the actual transaction rate. Translation 
differences on monetary items are taken to the income statement. The differences that arise from translating the results of 
foreign entities at average rates of exchange, and their assets and liabilities at closing rates, are also dealt with in a separate 
component of equity. On disposal of a foreign entity, the deferred cumulative amount recognised in equity relating to that 
particular foreign operation is recognised in the income statement. All other currency gains and losses are dealt with in 
the income statement.

A number of subsidiaries within the Group have a non-sterling functional currency. The financial performance and end 
position of these entities are translated into sterling in the consolidated financial statements. Balance sheet items are 
translated at the rate applicable at the balance sheet date. Transactions reported in the income statement are translated 
using an average rate for the month in which they occur.

Revenue recognition
Revenue is recognised at an amount that reflects the consideration to which an entity expects to be entitled in exchange 
for transferring goods or services to a customer. Consideration excludes discounts, allowances for customer loyalty and 
other promotional activities, and amounts collected on behalf of other parties, such as value added tax. Revenue includes 
duties which the Group pays as principal.

The Group has analysed its business activities and applied the five-step model prescribed by IFRS 15 to each material line 
of business, as outlined below:

Sale of accommodation
The contract to provide accommodation is established when the customer books accommodation. The performance 
obligation is to provide the right to use accommodation for a given number of nights, and the transaction price is the room 
rate for each night determined at the time of the booking. The performance obligation is met when the customer is given 
the right to use the accommodation, and so revenue is recognised for each night as it takes place, at the room rate for  
that night.

Customers may pay in advance for accommodation. In this case the Group has received consideration for services not yet 
provided. This is treated as a contract liability until the performance obligation is met.

Sale of food and beverage
The contract is established when the customer orders the food or drink item and the performance obligation is the 
provision of food and drink by the outlet. The performance obligation is satisfied when the food and drink is delivered to 
the customer, and revenue is recognised at this point at the price for the items purchased. Payment is made on the same 
day and consequently there are no contract assets or liabilities. 

Franchise fees, territory fees
The contract is the signed franchise agreement with the franchise partner. The performance obligation is the agreement 
not to open other stores within the territory and the right to use Whitbread intellectual property, and the fee agreed in 
the contract is the transaction price. The performance obligation is satisfied over time, and so the revenue is recognised 
monthly over the contract term.

Franchise fees are paid in advance. The Group has received consideration for services not yet provided. This is treated 
as a contract liability until the performance obligation is met.

Leases
Leases where the lessor retains substantially all the risks and benefits of ownership of the asset are classified as operating 
leases. Rental payments in respect of operating leases are charged against operating profit on a straight-line basis over 
the period of the lease. Lease incentives are recognised as a reduction of rental costs over the lease term. The Group will 
adopt IFRS 16 on 1 March 2019. Further details are given on page 119.

Finance income
Interest income is recognised as the interest accrues, using the effective interest method.

Borrowing costs
Borrowing costs are recognised as an expense in the period in which they are incurred, except for gross interest costs 
incurred on the financing of major projects, which are capitalised until the time that the projects are available for use.

Whitbread Annual Report and Accounts 2018/19 115

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

2 Accounting policies continued

Retirement benefits
In respect of the defined benefit pension scheme, the obligation recognised in the balance sheet represents the present 
value of the defined benefit obligation, reduced by the fair value of the scheme assets. The cost of providing benefits is 
determined using the projected unit credit actuarial valuation method. Re-measurements are recognised in full in the period 
in which they occur in the statement of comprehensive income and are not reclassified to the income statement in 
subsequent periods.

For defined benefit plans, the employer’s portion of the past and current service cost is charged to operating profit, 
with net interest costs reported within finance costs. In addition, all administration costs, other than those relating to the 
management of plan assets or taxes payable by the plan itself, are charged as incurred to operating costs in the income 
statement. Net interest is calculated by applying the opening discount rate to the opening net defined benefit obligation 
taking into account the expected contributions and benefits paid.

On 26 October 2018, the High Court reached a judgement in relation to Lloyds Banking Group’s defined benefit schemes 
which concluded that the schemes should equalise pension benefits for men and women in respect of guaranteed 
minimum pension benefits. This ruling has impacted the Group’s actuarial deficit as it will lead to an increase in pension 
obligations. The Group has recognised the increase in its defined benefit pension liability as a charge to the income 
statement. See Note 30 for further details.

Curtailments and settlements relating to the Group’s defined benefit plan are recognised in the period in which the 
curtailment or settlement occurs.

Payments to defined contribution pension schemes are charged as an expense as they fall due.

Share-based payment transactions
Equity-settled transactions
Certain employees and directors of the Group receive equity-settled remuneration in the form of share-based payment 
transactions, whereby employees render services in exchange for shares or rights over shares. The cost of these equity-
settled transactions is measured by reference to the fair value, determined using a stochastic model, at the date at which they 
are granted. The cost of equity-settled transactions is recognised, together with a corresponding increase in equity, over 
the period in which the performance conditions or non-vesting conditions are fulfilled, ending on the relevant vesting date. 
Except for awards subject to market-related conditions for vesting, the cumulative expense recognised for equity-settled 
transactions, at each reporting date until the vesting date, reflects the extent to which the vesting period has expired, 
and is adjusted to reflect the directors’ best available estimate of the number of equity instruments that will ultimately vest. 
The income statement charge or credit for a period represents the movement in cumulative expense recognised as at the 
beginning and end of that period. If options are subject to market-related conditions, awards are not cumulatively adjusted 
for the likelihood of these targets being met. Instead, these conditions are included in the fair value of the awards.

Where an equity-settled award is cancelled, it is treated as if it had vested on the date of cancellation, and any expense not 
yet recognised for the award is recognised immediately. Where an equity-settled award is forfeited, the related expense 
recognised to date is reversed.

Cash-settled transactions
The cost is fair-valued at grant date and expensed over the period until the vesting date, with recognition of a 
corresponding liability. The liability is re-measured to fair value at each reporting date, up to and including the settlement 
date, with changes in fair value recognised in the income statement for the period.

Tax
The income tax charge represents both the income tax payable, based on profit for the year, and deferred income tax.

Deferred income tax is recognised in full, using the liability method, in respect of temporary differences between the tax 
base of the Group’s assets and liabilities and their carrying amounts that have originated but have not been reversed by the 
balance sheet date. No deferred tax is recognised if the temporary difference arises from goodwill, or the initial recognition 
of an asset or liability, in a transaction that is not a business combination and, at the time of the transaction, affects neither 
the accounting profit nor taxable profit or loss. Deferred income tax is recognised in respect of taxable temporary differences 
associated with investments in associates and interests in joint ventures, except where the timing of the reversal of the 
temporary differences can be controlled and it is probable that the temporary differences will not reverse in the 
foreseeable future.

Deferred income tax assets are recognised to the extent that it is probable that taxable profit will be available against which 
the deductible temporary differences can be utilised. The carrying amount of deferred income tax assets is reviewed at 
each balance sheet date and reduced to the extent that it is no longer probable that sufficient taxable profit will be 
available to allow all, or part of, the deferred income tax asset to be utilised.

Deferred income tax assets and liabilities are measured at the tax rates that are expected to apply in the year when the 
asset is realised or the liability is settled, based on tax rates that have been enacted or substantively enacted at the balance  
sheet date.

Income tax is charged or credited to other comprehensive income if it relates to items that are charged or credited to other 
comprehensive income. Similarly, income tax is charged or credited directly to equity if it relates to items that are charged 
or credited directly to equity. Otherwise, income tax is recognised in the income statement.

116 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

2 Accounting policies continued

Treasury shares
Own equity instruments which are held by the Group (treasury shares) are deducted from equity. No gain or loss is 
recognised in the income statement on the purchase, sale, issue or cancellation of the Group’s own equity instruments.

Share buyback scheme
Shares purchased for cancellation or to be held as treasury shares are deducted from retained earnings at the total 
consideration paid or payable.

Investments in joint ventures and associates
Investments in joint arrangements are classified as either joint operations or joint ventures depending on the contractual 
rights and obligations of each investor. The Group has assessed the nature of its joint arrangements and determined them 
to be joint ventures.

Associates are all entities over which the Group has significant influence but not control, generally accompanying  
a shareholding of between 20% and 50% of the voting rights.

Investments in joint ventures and associates are initially recognised at cost, being the fair value of the consideration given, 
including acquisition charges associated with the investment. After initial recognition, investments in joint ventures and 
associates are accounted for using the equity method.

Recognition and derecognition of financial assets and liabilities
The recognition of financial assets and liabilities occurs when the Group becomes party to the contractual provisions of 
the instrument. The derecognition of financial assets takes place when the Group no longer has the right to cash flows, the 
risks and rewards of ownership, or control of the asset. The derecognition of financial liabilities occurs when the obligation 
under the liability is discharged, cancelled or expires.

Financial assets
Loans and receivables
Loans and receivables are contract assets measured at amortised cost. The Group recognises lifetime expected credit loss 
when there has been a significant increase in credit risk since initial recognition. However, if the credit risk on the financial 
instrument has not increased significantly, the Group recognises a loss allowance equal to the 12-month expected credit loss.

A change in credit risk is assessed by comparing the credit risk at the reporting date with the credit risk on initial 
recognition of the asset.

Trade receivables and contract assets
Trade receivables and contract assets are financial assets measured at amortised cost.

In line with the IFRS 9 ‘simplified approach’, the Group segments its trade receivables based on shared characteristics, and 
recognises a loss allowance for the lifetime expected credit loss for each segment. The expected credit loss is based on the 
Group’s historical credit loss experience, adjusted for factors that are specific to the debtors, general economic conditions 
and an assessment of current and forecast conditions at the reporting date.

Credit impaired financial assets
A financial asset is credit impaired when one or more events that have a detrimental impact on the estimated future cash 
flows of that financial asset have occurred: such as significant financial difficulty of the debtor or default by the debtor. The 
Group writes off a financial asset where there is no realistic prospect of recovery.

Derecognition
The Group derecognises a financial asset when contract rights to the cash flows from the asset expire, or when it transfers 
control of the asset to another entity.

Cash and cash equivalents
Cash and cash equivalents comprise cash at bank, cash in hand and deposits (including Money Market Funds) which are 
short term, highly liquid and which are not at significant risk of changes in value.

Derivatives and hedging
The Group enters into derivative transactions to manage its exposure to interest rate and foreign exchange risks.

Derivatives are recognised initially at fair value on the date the contract is entered into and subsequently remeasured to 
their fair value at each reporting date. The resulting gain or loss is recognised in profit or loss immediately unless the 
derivative is designed and effective as a hedging instrument, in which event the timing of the recognition in profit or loss 
depends on the nature of the hedge relationship.

A derivative with a positive fair value is recognised as a financial asset, whereas a derivative with a negative fair value is 
recognised as a financial liability. Derivatives are not offset in the financial statements unless the Group has both the legal 
right and intention to offset.

A derivative is presented as a non-current asset or a non-current liability if the remaining maturity of the instrument is more 
than 12 months and is not expected to be realised or settled within 12 months. Other derivatives are presented as current 
assets or current liabilities.

Whitbread Annual Report and Accounts 2018/19 117

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

2 Accounting policies continued

The Group designates certain derivatives as hedging instruments in respect of foreign currency risk and interest rate risk as 
fair value hedges and cash flow hedges. Hedges of foreign exchange risk on firm commitments are accounted for as cash 
flow hedges.

At the inception of the hedge relationship, the Group documents the relationship between the hedging instrument and 
the hedged item, along with its risk management objectives and its strategy for undertaking various hedge transactions. 
The Group documents whether the hedging instrument is effective in offsetting the hedged risk, by confirming that

•  There is an economic relationship between the hedged item and the hedging instrument

•  The effect of credit risk does not dominate the value changes that result from that economic relationship

•  The planned ratio of hedge: hedge item is the same as the actual ratio of hedge: hedge item

The fair value change on qualifying hedging instruments is recognised in profit or loss, unless it is hedging an equity 
instrument designated at fair value through other comprehensive income (FVTOCI), in which case it is recognised in other 
comprehensive income.

The effective portion of changes in the fair value of derivatives that are designated as cash flow hedges is recognised in 
other comprehensive income and accumulated under the cash flow hedging reserve. Any gain or loss relating to the 
ineffective portion of the hedge is recognised immediately in profit or loss. 

The Group discontinues hedge accounting when the hedge relationship ceases to meet the qualifying criteria, or when the 
hedging instrument expires, is sold, terminated or exercised. 

Any gain or loss recognised in other comprehensive income and the accumulated cash flow hedge reserve remains in 
equity and is reclassified to profit or loss. 

Gains or losses arising from changes in the fair value of derivatives that do not qualify for hedge accounting are recognised 
immediately in the income statement.

Financial liabilities
Debt and equity instruments are classified as financial liabilities or equity in accordance with the substance of the 
contractual arrangements.

All financial liabilities are measured at amortised cost using the effective interest rate method. The effective interest rate 
method calculates the amortised cost of a financial liability and allocates interest expense of the relevant period.

Borrowings
Borrowings are initially recognised at the fair value of the consideration received, net of any directly associated issue costs. 
Borrowings are subsequently recorded at amortised cost, with any difference between the amount initially recorded and 
the redemption value recognised in the income statement using the effective interest method.

Key accounting judgements and estimates
The preparation of financial statements requires management to make judgements, estimates and assumptions that affect 
the amounts reported as assets and liabilities at the balance sheet date and the amounts reported as revenues and 
expenses during the year. Although these amounts are based on management’s best estimates, events or actions may 
mean that actual results ultimately differ from those estimates, and these differences may be material. These judgements 
and estimates and the underlying assumptions are reviewed regularly.

Key accounting judgements
The following are the key judgements, apart from those involving estimations (dealt with separately below) that 
management have made in the process of applying the Group’s accounting policies and which have the most significant 
effect on the amounts recognised in the financial statements.

Non-underlying items
During the year certain items are identified and separately disclosed as non-underlying. Judgement is applied as to whether 
the item meets the necessary criteria as per the accounting policy disclosed earlier in this note. This assessment covers the 
nature of the item, cause of occurrence and the scale of impact of that item on reported performance. Reversals of 
previous exceptional items are assessed based on the same criteria. Note 6 provides information on all of the items 
disclosed as non-underlying in the current year financial statements.

Intangible asset capitalisation – IT software and technology assets
The amount capitalised includes the total cost of any external products or services as well as any internal costs directly 
attributable to the development of the assets. Management judgement is involved in determining whether projects meet 
the criteria for capitalisation, which has become more critical as the Group’s investment in system improvement and 
development projects has increased. Note 13 provides details of the value of IT software and technology assets capitalised.

Key areas of estimation uncertainty
The following are the key areas of estimation uncertainty that may have a significant risk of causing a material adjustment 
to the carrying amounts of assets and liabilities within the next financial year.

118 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

Defined benefit pension
Defined benefit pension plans are accounted for in accordance with actuarial advice using the projected unit credit method. 
Note 30 describes the assumptions used together with an analysis of the sensitivity to changes in key assumptions.

Standards issued by the International Accounting Standards Board (IASB) not effective for the current year and not 
early adopted by the Group
The following standards and interpretations, which have been issued by the IASB and are relevant for the Group, subject 
to EU ratification, become effective after the current year-end and have not been early adopted by the Group:

IFRS 16 Leases
The Group will adopt IFRS 16 on 1 March 2019 using the fully retrospective method. The new standard provides a  
single lessee accounting model, requiring lessees to recognise assets and liabilities for all leases unless the lease term  
is 12 months or less or the underlying asset has a low value. IFRS 16 replaces the existing standard, IAS 17 Leases, and  
related Interpretations.

Lessees will be required to recognise on the balance sheet ‘right of use’ assets which represent the right to use underlying 
assets during the lease term and a lease liability representing the minimum lease payment for all leases. Depreciation of 
‘right of use’ assets and interest on lease liabilities will be charged to the income statement, replacing the corresponding 
operating lease rentals. 

The Group has carried out a full review of its leases and determined that the application of IFRS 16 will have a material 
impact on its reported financial results and financial position, as well as the classification of cash flows relating to lease 
contracts. There is no impact on net cash flows.

Based on a detailed assessment of lease arrangements in place, the Group estimates that it will recognise lease liabilities of 
between £2.4bn and £2.6bn and ROU assets of between £2.0bn and £2.2bn as at 28 February 2019, and that profit before 
tax will be reduced by £25m–£45m. These amounts are based on incremental borrowing rates of between 3.0% and 11.5%.

As a result of adopting a fully retrospective transition approach, the net assets disposed of as part of the sale of the  
Costa business will also be restated. This will affect the analysis of discontinued operations provided in Note 10.

Other IFRS Standards and Interpretations
Whilst the following standards, interpretations and amendments are relevant to the Group, they have been assessed 
as having minimal or no financial impact or additional disclosure requirements at this time1.

•  IFRS 17 Insurance Contracts;

•  Amendments to IFRS 9: Prepayment Features with Negative Compensation;

•  Amendments to IAS 28: Long-term Interests in Associates and Joint Ventures;

•  Annual Improvements to IFRS Standards 2015-2017 Cycle;

•  Amendments to IAS 19: Plan amendment, curtailment or settlement;

•  IFRS 10 Consolidated Financial Statements and IAS 28 (Amendments) Sale of Contribution of Assets between an investor   

and its Associate or Joint Venture; and

•  IFRIC 23 Uncertainty over Income Tax Treatments.

1  As the consolidated financial statements have been prepared in accordance with IFRS as adopted by the European Union, the adoption date is as per the EU,  

not the IASB.

3 Revenue

An analysis of the Group’s revenue is as follows:

Accommodation
Food, beverage and other
TSA revenue1

Revenue

2018/19
£m

1,317.1
730.0
 2.0 

 2,049.1 

2017/18
(restated)
£m

1,275.5
731.9
–

2,007.4

1  Following the sale of Costa to the The Coca-Cola Company, the Group entered into a Transitional Services Agreement (TSA) to provide certain services to facilitate 
the successful separation of Costa from the Whitbread Group. This includes HR, IT and facilities services. The revenue has been earned since the completion of the 
sale on 3 January 2019 and will continue for a limited time, with all services expected to conclude by the end of 2020.

Whitbread Annual Report and Accounts 2018/19 119

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

4 Segment information

For management purposes, following the decision to dispose of Costa, the Group is organised into a single strategic 
business unit, Premier Inn. Premier Inn provides services in relation to accommodation and food both in the UK and 
internationally. The comparative period segmental information has been restated to remove Costa. Information about  
the income, expenses, cash flows and net assets of the Costa business is provided in Note 10.

The UK and International Premier Inn segments have been aggregated on the grounds that the International segment  
is immaterial.

Management monitors the operating results of its strategic business units separately for the purpose of making  
decisions about allocating resources and assessing performance. Segment performance is measured based on  
underlying operating profit.

The following tables present revenue and profit information and certain asset and liability information regarding business 
operating segments for the years ended 28 February 2019 and 1 March 2018.

Revenue
Revenue from external customers
Non-underlying revenue (Note 6)

Total revenue (Note 3)

Profit from operations
Central costs

Underlying operating profit
Underlying net finance costs

Underlying profit before tax
Non-underlying items (Note 6)

Profit before tax

Other segment information
Share of (loss)/profit from joint ventures (Note 16)
Investment in joint ventures (Note 16)

Total property rent (Note 5)

Capital expenditure:

Property, plant and equipment – cash basis
Property, plant and equipment – accruals basis
Intangible assets

Depreciation – underlying
Amortisation – underlying

Revenues from external customers are split geographically as follows:

United Kingdom1
Non-United Kingdom

1  United Kingdom (UK) revenue is revenue where the source of the supply is the UK. 

Non-current assets2 are split geographically as follows:

United Kingdom
Non-United Kingdom

2  Non-current assets exclude derivative financial instruments.

120 Whitbread Annual Report and Accounts 2018/19

Year to
28 February
2019
£m

Year to
1 March 2018
(restated)
£m

 2,047.1
 2.0 

2,007.4
 –

 2,049.1 

 2,007.4 

 499.5 
 (33.2)

 466.3 
 (28.4)

 437.9 
 (178.1)

 259.8 

 (0.6)
 56.6 

 168.5

 396.3 
 382.2 
 55.1 

 (139.1)
 (20.9)

 498.4 
 (35.1)

 463.3 
 (30.7)

 432.6 
 (6.1)

 426.5 

1.8
45.5

156.4

370.4
381.1
39.9

(133.2)
(17.2)

2018/19
£m

 2,037.0 
 12.1 

2017/18
£m

 1,996.3 
 11.1 

 2,049.1 

 2,007.4 

2019
£m

4,027.6
294.6

4,322.2

2018
£m

3,935.1
199.2

4,134.3

5 Operating costs

Cost of inventories recognised as an expense
Employee benefits expense (Note 7)
Operating lease payments net of sublease receipts
Amortisation of intangible assets
Depreciation of property, plant and equipment
Utilities, rates and other site property costs
Net foreign exchange differences
Other operating charges
Non-underlying items (Note 6)

Analysis of operating lease payments:

Minimum lease payments attributable to the current period
IAS 17 – impact of future minimum rental uplifts

Minimum lease payments recognised as an operating expense
Contingent rents

Total property rent
Plant and machinery operating lease payments
Operating lease payments – sublease receipts

Total operating lease payments net of sublease receipts

Fees paid to the Group’s auditor during the period consisted of:

Audit of the Group’s financial statements
Audit of the Group’s subsidiaries

Total audit fees
Audit related assurance
Other assurance services
Other non-audit fees1

Total non-audit fees

Included in other operating charges

Consolidated accounts 2018/19

2018/19
£m

 204.2 
 588.6 
 168.1 
 20.9 
 139.1 
 405.0 
 0.1 
 54.2 
 174.2 

2017/18
(restated)
£m

202.3
548.4
156.7
17.3
133.2
425.7
0.1
62.2
(3.9)

 1,754.4 

1,542.0

2018/19
£m

 169.8 
 (3.8)

 166.0 
 2.5 

 168.5 
 1.7 
 (2.1)

 168.1 

2017/18
(restated)
£m

151.8
2.4

154.2
2.2

156.4
1.5
(1.2)

156.7

2018/19
£m

2017/18
£m

0.7
0.3

1.0
0.1
0.1
1.2

1.4

2.4

0.7
0.3

1.0
0.1
–
0.2

0.3

1.3

The analysis of audit and non-audit fees includes both the continuing and discontinued business. Comparatives in this table have not been restated.

1 

In 2018/19 the Group appointed its auditor as reporting accountant for the Group’s disposal of Costa. Consideration of auditor independence is given in the audit 
committee report on page 69.

Whitbread Annual Report and Accounts 2018/19 121

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

6 Non-underlying items

As set out in the policy in Note 2, we use a range of measures to monitor the financial performance of the Group. These 
measures include both statutory measures in accordance with IFRS and APMs which are consistent with the way that  
the business performance is measured internally. We report underlying measures because we believe they provide both 
management and investors with useful additional information about the financial performance of the Group’s businesses. 
Underlying measures of profitability represent the equivalent IFRS measures adjusted for specific items that we consider 
hinder the comparison of the financial performance of the Group’s businesses either from one period to another or with 
other similar businesses.

Non-underlying items were as follows:

Revenue:

TSA income1

Operating costs:

TSA costs1
Costa disposal – separation costs2
Costa disposal – impact on continuing business3 
Costa disposal – review of strategic IS assets4
Guaranteed minimum pension5
Disposal, impairment and write off of intangible assets and property, plant and equipment  

and property provisions6

UK restructuring7
PI International business exit8
Acquisition and disposal costs9

Non-underlying operating costs

Non-underlying items before net finance costs and tax 

Net finance costs:

IAS 19 pension finance cost (Note 30)

Non-underlying net finance costs

Non-underlying items before tax

2018/19
£m

2017/18
(restated)
£m

 2.0

(1.9)
 (19.9)
 (80.4)
 (7.7)
 (13.1)

 (44.2)
 (7.0)
–
–

 (174.2)

–

–
–
–
–
–

0.2
(1.7)
6.7
(1.3)

3.9

 (172.2)

 3.9 

(5.9)

 (5.9)

(10.0)

(10.0)

 (178.1)

(6.1)

Tax adjustments included in reported profit after tax, but excluded in arriving at underlying profit after tax:

Tax on non-underlying items

2018/19
£m

 35.6 

 35.6 

2017/18
£m

1.2

1.2

1.  Following the sale of Costa to the The Coca-Cola Company, the Group entered into a Transitional Services Arrangement (TSA) to provide certain services to 
facilitate the successful separation of Costa from the Whitbread Group. This includes HR, IT and facilities services. The revenue has been earned since the 
completion of the sale on 3 January 2019 and will continue for a limited time, with all services expected to conclude by the end of 2020.

2.  Apart from the costs of providing the Transitional Services to Costa, the Group incurred £19.9m of separation costs in relation to the reorganisation of the Group. 

This included costs of separating IT infrastructure, contract renegotiation and other related activities. Separation activities will continue into next year, with 
further costs expected to be in the region of £23m.

3.  Following the disposal of Costa, the Group undertook a full review of the continuing business operations resulting in total charge of £80.4m including the write 
off of IT intangible assets of £45.1m and related contracts of £9.7m (including provisions for onerous future contract costs of £7.4m); people and project costs  
of £13.2m relating to the restructure of support centre operations; and other costs of £12.4m.

4.  Following the disposal of Costa, and considering the requirements of the continuing business, the Group undertook a review of strategic IS assets and projects 

that were intended for implementation across both Premier Inn and Costa. This review resulted in an impairment of assets amounting to £7.7m, representing the 
reduced future economic value of the projects not needing to have such a wide strategic remit.

5.  In October 2018, following a High Court ruling that pension schemes should equalise guaranteed minimum pension benefits for men and women. The cost of 

reflecting this decision in the obligations of the Whitbread Group defined benefit scheme at the year-end was estimated at £13.1m, which has been recognised  
as a past service cost in the income statement in the current year. Any future revision to the estimate will be recognised in other comprehensive income.
6.  During the year, the Group made a net gain on asset disposals of £2.0m from development profit on sale and leaseback transactions and disposal of sites 

previously held for sale. This was offset by impairment losses of hotel sites transferred to assets held for sale of £4.8m, impairment losses on trading sites of 
£7.2m, and impairment losses on IT intangibles of £19.9m. In addition, provisions for onerous leases of £3.5m and provision for other property costs of £10.8m 
were also recognised in the year. 

7.  During the year, the Group restructured its hotel and restaurant operations resulting in redundancy and project costs of £7.0m.
8.  During the prior year, the Group disposed of its businesses in Thailand, India and Indonesia, achieving net sales proceeds in excess of those assumed in the initial 

impairment calculation resulting in a net credit of £6.7m in 2017/18.

9.  During the prior year, the Group entered into an agreement to acquire the share capital of Foremost Hospitality Group GmbH, incurring professional fees in 

relation to the transaction of £1.3m. 

122 Whitbread Annual Report and Accounts 2018/19

 
 
7 Employee benefits expense

Continuing business

Wages and salaries
Social security costs
Pension costs

Consolidated accounts 2018/19

2018/19
£m

 542.5 
37.5 
 8.6 

 588.6 

2017/18
(restated)
£m

504.6
37.2
6.6

548.4

Included in wages and salaries is a share-based payments expense of £15.4m (2017/18: £4.3m), which arises from 
transactions accounted for as equity-settled and cash-settled share-based payments. In addition, £7.0m (2017/18: £nil)  
has been charged to non-underlying operating costs.

Average number of people directly employed – continuing operations

Employees of joint ventures are excluded from the numbers above.

Directors’ remuneration is disclosed below:

Directors’ remuneration
Aggregate contributions to the defined contribution pension scheme
Aggregate gains on the exercise of share options

Number of directors accruing benefits under defined contribution schemes

8 Finance (costs)/income

Finance costs
Bank loans and overdrafts
Other loans
Unwinding of discount on provisions
Interest capitalised (Note 14)
Impact of ineffective portion of cash flow and fair value hedges (Note 24)

Finance income
Bank interest receivable
Other interest receivable

Underlying net finance costs

Non-underlying net finance costs
IAS 19 pension finance cost (Note 30)

Total net finance costs

Total finance costs
Total finance income

Total net finance costs

2018/19
Number

35,514

2017/18
Number

34,293

2018/19
£m

2017/18
£m

3.0
–
1.3

2.9
–
0.5

2018/19
Number

2

2017/18
Number

2

2018/19
£m

 (3.7)
 (32.1)
 (0.4)
 3.2 
 (0.1)

 (33.1)

 4.6 
 0.1 

4.7

2017/18
(restated)
£m

(3.8)
(31.5)
(0.2)
4.8 
(0.5)

(31.2)

0.4
0.1

0.5

 (28.4)

(30.7)

 (5.9)

 (34.3)

 (39.0)
 4.7 

 (34.3)

(10.0)

(40.7)

(41.2)
0.5

(40.7)

Whitbread Annual Report and Accounts 2018/19 123

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

9 Taxation

Consolidated income statement – continuing operations

Current tax:

Current tax expense
Adjustments in respect of previous periods

Deferred tax:

Origination and reversal of temporary differences
Adjustments in respect of previous periods

Tax reported in the consolidated income statement 

Consolidated statement of comprehensive income – continuing operations

Current tax:

Cash flow hedges
Pensions

Deferred tax:

Cash flow hedges
Pensions

Tax reported in other comprehensive income

2018/19
£m

2017/18
(restated)
£m

55.1
(3.3)

51.8

(4.0)
1.4

(2.6)

49.2

82.3
3.0

85.3

(2.1)
(0.2)

(2.3)

83.0

2018/19
£m

2017/18
(restated)
£m

–
(34.5)

(0.2)
(17.2)

0.8
34.6

0.9

0.8
25.8

9.2

A reconciliation of the tax charge applicable to underlying profit before tax and profit before tax at the statutory tax rate, to 
the actual tax charge at the Group’s effective tax rate, for the years ended 28 February 2019 and 1 March 2018 respectively 
is as follows:

Profit before tax as reported in the consolidated income statement

Tax at current UK tax rate of 19.00% (2017/18: 19.08%)
Effect of different tax rates and unrecognised losses in overseas companies
Effect of joint ventures and associate
Expenditure not allowable
Adjustments to current tax expense in respect of previous years
Adjustments to deferred tax expense in respect of previous years
Impact of deferred tax being at a different rate from current tax rate

Tax expense reported in the consolidated income statement

2018/19

2017/18

Tax on  
underlying  

profit
£m

437.9

83.2
1.4
0.1
2.2
(2.9)
0.5
0.3

84.8

Tax on 
profit
£m

259.8

49.4
1.3
0.1
–
(3.3)
1.4
0.3

49.2

Tax on  
underlying  

profit
£m

432.6

82.6
0.8
(0.3)
(1.1)
(0.4)
2.2
0.4

84.2

Tax on  
profit
£m

426.5

81.4
7.5
(0.3)
(8.3)
3.0
(0.2)
(0.1)

83.0

Current tax liability
The corporation tax debtor at the year end is £12.6m (2018: liability of £44.8m).

124 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

9 Taxation continued

Deferred tax
The major deferred tax assets/(liabilities) recognised by the Group and movement during the current and prior financial 
years are as follows:

At 2 March 2017

(Charge)/credit to income statement

Charge to statement of comprehensive income

Credit to statement of changes in equity

Foreign exchange and other movements

At 1 March 2018

(Charge)/credit to income statement

Charge to statement of comprehensive income

Credit to statement of changes in equity

Discontinued operations – amounts charged to income statement

Discontinued operations – amounts transferred to disposal group

Foreign exchange and other movements

Accelerated 
capital 
allowances
£m

(44.0)

(1.4)

–

–

0.1

(45.3)

(1.9)

–

–

0.9

(7.4)

0.3

Rolled over 
gains and 
property 
valuations
£m

(68.1)

3.8

–

–

–

(64.3)

1.3

–

–

–

–

–

At 28 February 2019

(53.4)

(63.0)

Total deferred tax liabilities relating to disposals during the year were £nil (2018: £nil).

Pensions
£m

53.1

0.7

(25.8)

–

0.1

28.1

2.5

(34.6)

–

–

–

(0.1)

(4.1)

Other
£m

(3.0)

1.6

(0.8)

1.3

–

(0.9)

0.7

(0.8)

5.3

(0.3)

0.2

–

4.2

Total
£m

(62.0)

4.7

(26.6)

1.3

0.2

(82.4)

2.6

(35.4)

5.3

0.6

(7.2)

0.2

(116.3)

The Group has incurred overseas tax losses which, subject to any local restrictions, can be carried forward and offset 
against future taxable profits in the companies in which they arose. The Group carries out an annual assessment of the 
recoverability of these losses and does not think it is appropriate at this stage to recognise any deferred tax asset. If the 
Group were to recognise these deferred tax assets in their entirety, profits would increase by £5.0m (2018: £17.6m), of which 
the share attributable to the parent shareholders is £5.0m (2018: £17.6m).

The decrease in the value of the unrecognised deferred tax asset is a result of the disposal of the Costa overseas business.

At 28 February 2019, there was no recognised deferred tax liability (2018: £nil) for taxes that would be payable on any 
unremitted earnings, as all such amounts are permanently reinvested or, where they are not, there are no corporation tax 
consequences of such companies paying dividends to parent companies.

Tax relief on total interest capitalised amounts to £0.6m (2018: £0.9m).

Factors affecting the tax charge for future years
The Finance Act 2016 reduced the main rate of UK corporation tax to 17% with effect from 1 April 2020. The effect of the 
new rate was included in the financial statements in 2016/17. The rate change will also impact the amount of the future cash 
tax payments to be made by the Group.

Whitbread Annual Report and Accounts 2018/19 125

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

10 Discontinued operations

On 31 August 2018, the Group entered into a formal sale agreement to dispose of Costa to The Coca-Cola Company. The 
Costa business, which represented the entirety of the Costa operating segment, was classified as a discontinued operation 
at that date. Consequently, Costa has not been presented as an operating segment in the segment note.

The sale completed on 3 January 2019 and the results of the discontinued operation and the effect of the disposal on the 
financial position of the Group were as follows:

Results of the discontinued operation for the period to disposal

Income statement

Revenue
Operating costs

Operating profit before joint ventures
Share of (loss)/profit from joint ventures

Operating profit
Net finance costs

Profit before tax
Tax expense

Profit from operating activities, net of tax
Gain on sale of discontinued operation
Income tax on gain on sale of discontinued operation

Profit from discontinued operations, net of tax

Attributable to:

Parent shareholders
Non-controlling interest

2018/19
£m

2017/18
£m

 1,140.1 
 (978.6)

1,291.7
(1,169.3)

 161.5 
 (0.8)

 160.7 
 (0.9)

 159.8 
 (30.0)

 129.8 
 3,390.2 
 – 

 3,520.0 

 3,520.0 
 – 

 3,520.0 

122.4
0.2

122.6
(0.7)

121.9
(29.0)

92.9
–
–

92.9 

94.5
(1.6)

92.9

Non-underlying items included in the above results amounted to a credit of £27.8m (2017/18: charge of £36.2m).

Cash flows from/(used in) discontinued operation
Net cash flows from operating activities
Net cash flows from investing activities
Net cash flows from financing activities

Net cash flows for the year

Intra-Group funding and transactions

Net cash flows from discontinued operations, net of intercompany

2018/19
£m

2017/18
£m

138.3
(93.2)
(12.7)

32.4

83.8

116.2

202.4
(109.1)
(25.4)

67.9

(69.2)

(1.3)

126 Whitbread Annual Report and Accounts 2018/19

10 Discontinued operations continued

Effect of disposal on the financial position of the Group

Net assets disposed of and gain on disposal

Intangible assets
Property, plant and equipment
Investment in joint ventures
Inventories
Derivative financial investments
Trade and other receivables
Cash and cash equivalents
Borrowings
Provisions
Current tax liabilities
Deferred tax liabilities
Trade and other payables

Consideration received in cash and cash equivalents, net of transaction costs

Gain on sale before income tax and reclassification of foreign currency translation reserve

Exchange differences recycled to the income statement
Hedging reserve recycled to the income statement

Gain on sale of discontinued operation

Net cash inflow arising on disposal:
Consideration received in cash and cash equivalents, net of transaction costs
Less cash and cash equivalents disposed of

Consolidated accounts 2018/19

2018/19
£m

 107.8 
 331.2 
 3.0 
 36.4 
 1.4 
 133.2 
 139.3 
 (11.6)
 (10.1)
 (12.8)
 7.1 
 (163.3)

 561.6 
 3,948.6 

 3,387.0 

 1.9 
 1.3 

 3,390.2

 3,948.6 
 (139.3)

 3,809.3

Taxation of discontinued operations
The gain on sale of discontinued operations qualified for the Substantial Shareholding Exemption and consequently was 
not subject to corporation tax.

11 Earnings per share

The basic earnings per share (EPS) figures are calculated by dividing the net profit for the year attributable to ordinary 
shareholders of the parent, therefore before non-controlling interests, by the weighted average number of ordinary shares 
in issue during the year after deducting treasury shares and shares held by an independently managed employee share 
ownership trust (ESOT).

The diluted earnings per share figures allow for the dilutive effect of the conversion into ordinary shares of the weighted 
average number of options outstanding during the year. Where the average share price for the year is lower than the  
option price, the options become anti-dilutive and are excluded from the calculation. The number of such options was nil 
(2018: nil).

The numbers of shares used for the earnings per share calculations are as follows:

Basic weighted average number of ordinary shares
Effect of dilution – share options

Diluted weighted average number of ordinary shares

2018/19
million

 182.8 
 0.9 

 183.7 

2017/18
million

182.7
0.5

183.2

Whitbread Annual Report and Accounts 2018/19 127

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

11 Earnings per share continued

The total number of shares in issue at the year-end, as used in the calculation of the basic weighted average number 
of ordinary shares, was 195.9m, less 15.6m treasury shares held by Whitbread PLC and 0.5m held by the ESOT (2018: 195.6m, 
less 12.1m treasury shares held by Whitbread PLC and 0.8m held by the ESOT).

The profits used for the earnings per share calculations are as follows:

Continuing operations

2018/19
£m

 3,730.6
 (3,520.0)

 210.6 
 178.1 
 (35.6)

 353.1 

2018/19
pence

 115.2 
 97.4
 (19.4)

 193.2 

 114.6
 192.2

2018/19
£m

 3,730.6 
 (3,239.9)
 (35.9)
 – 

 454.8 

2018/19
pence

 2,040.8 
 (1,772.4)
 (19.6)
 – 

 248.8 

 2,030.8 
 247.6 

2017/18
£m

438.0
 (94.5)

343.5
6.1
(1.2)

348.4

2017/18
pence

188.0
3.3
(0.6)

190.7

187.5
190.2

2017/18
£m

438.0
42.3
(4.7)
(0.3)

475.3

2017/18
pence

239.7
23.2
(2.6)
(0.2)

260.2

239.1
259.4

Profit for the year attributable to parent shareholders
Less profit from discontinued operations 

Profit from continuing operations
Non-underlying items – gross
Non-underlying items – taxation

Underlying profit for the year attributable to parent shareholders

Basic EPS on profit for the year
Non-underlying items – gross
Non-underlying items – taxation

Basic EPS on underlying profit for the year

Diluted EPS on profit for the year
Diluted EPS on underlying profit for the year

Continuing and discontinued operations

Profit for the year attributable to parent shareholders
Non-underlying items – gross
Non-underlying items – taxation
Non-underlying items – non-controlling interest

Underlying profit for the year attributable to parent shareholders

Basic EPS on profit for the year
Non-underlying items – gross
Non-underlying items – taxation
Non-underlying items – non-controlling interest

Basic EPS on underlying profit for the year

Diluted EPS on profit for the year
Diluted EPS on underlying profit for the year

128 Whitbread Annual Report and Accounts 2018/19

12 Dividends paid and proposed

Final dividend, proposed and paid, relating to the prior year
Interim dividend, proposed and paid, for the current year

Total equity dividends paid in the year

Dividends on other shares:

B share dividend
C share dividend

Total dividends paid

Consolidated accounts 2018/19

2018/19

2017/18

pence  

per share

 69.75 
 32.65 

 0.50 
 0.60 

pence  

per share

65.90
31.40

0.50
0.60

£m

 127.6 
 59.8 

 187.4

 – 
–

 – 

 187.4

£m

120.3
57.3

177.6

–
–

–

177.6

Proposed for approval at Annual General Meeting:

Final equity dividend for the current year

67.00

120.5

69.75

127.4

A final dividend of 67.00p per share (2018: 69.75p) amounting to a dividend of £120.5m (2018: £127.4m) was recommended by the 
directors at their meeting on 29 April 2019. A dividend reinvestment plan (DRIP) alternative will be offered. The proposed final 
dividend is subject to approval by shareholders at the Annual General Meeting and has not been included as a liability in these 
consolidated financial statements.

Whitbread Annual Report and Accounts 2018/19 129

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

13 Intangible assets

Cost
At 2 March 2017
Additions
Assets written off
Reclassified
Foreign currency adjustment

At 1 March 2018

Additions
Assets transferred to disposal group
Disposals
Assets written off
Foreign currency adjustment

At 28 February 2019

Amortisation and impairment
At 2 March 2017
Amortisation during the year
Amortisation on assets written off
Reclassified
Impairment (Note 15)
Foreign currency adjustment

At 1 March 2018

Amortisation during the year
Amortisation transferred to disposal group
Amortisation on assets written off
Disposals
Impairment (Note 15)
Foreign currency adjustment

At 28 February 2019

Net book value at 28 February 2019

Net book value at 1 March 2018

Goodwill
£m

Customer  

IT software  

relationships
£m

and technology
£m

5.9
–
–
–
–

5.9

 – 
 (5.9)
–
 – 
 – 

126.0
52.7
(10.7)
1.3
–

169.3

63.6
 (47.9)
(0.5)
 (68.3)
(0.1) 

 – 

 116.1 

(2.5)
(0.4)
–
–
–
–

(2.9)

 (0.2)
 3.1 
–
 – 
 – 
 – 

 – 

–

(40.1)
(20.6)
10.7
(0.3)
(4.4)
0.1

(54.6)

 (57.1)
19.4
68.3
 0.5 
(27.6)
 0.1 

 (51.0)

(65.1)

Other
£m

18.7
0.1
–
(1.3)
–

17.5

0.4
 (17.9)
–
 – 
 – 

–

(9.4)
(2.5)
–
0.3
–
–

(11.6)

 (1.2)
12.8
–
 – 
 – 
 – 

–

–

Total
£m

330.7
52.8
(10.7)
–
–

372.8

64.0
 (138.3)
(0.5)
 (68.3)
(0.1)

 229.6 

(55.0)
(23.5)
10.7
–
(4.4)
0.1

(72.1)

 (58.5)
35.3
68.3
0.5 
(27.6)
0.1 

 (54.0)

 (175.6)

180.1
–
–
–
–

180.1

 – 
 (66.6)
–
 – 
 – 

 113.5 

(3.0)
–
–
–
–
–

(3.0)

 – 
 – 
–
 – 
 – 
 – 

 (3.0)

 110.5 

177.1

3.0

114.7

5.9

300.7

The goodwill at 28 February 2019 relates entirely to the Premier Inn business. The Premier Inn CGU is also an operating 
segment and represents the lowest level within the Group at which goodwill is monitored for internal management purposes.

IT software and technology assets have been assessed as having finite lives and are amortised under the straight-line 
method over periods ranging from three to ten years from the date the asset became fully operational.

Intangible assets with a total carrying value of £103.0m were moved to the disposal group.

Capital expenditure commitments
Capital expenditure commitments in relation to intangible assets at the year-end amounted to £3.4m (2018: £5.5m).

130 Whitbread Annual Report and Accounts 2018/19

14 Property, plant and equipment

Cost
At 2 March 2017
Additions
Interest capitalised
Movements to held for sale in the year
Disposals
Assets written off
Reclassified
Foreign currency adjustment

At 1 March 2018

Additions
Interest capitalised
Movements to held for sale in the year
Assets transferred to disposal group
Disposals
Assets written off
Reclassified
Foreign currency adjustment

At 28 February 2019

Depreciation and impairment
At 2 March 2017
Depreciation charge for the year
Impairment (Note 15)
Movements to held for sale in the year
Disposals
Depreciation on assets written off
Foreign currency adjustment

At 1 March 2018

Depreciation charge for the year
Impairment (Note 15)
Movements to held for sale in the year
Assets transferred to disposal group
Disposals
Depreciation on assets written off
Foreign currency adjustment

At 28 February 2019

Net book value at 28 February 2019

Net book value at 1 March 2018

Consolidated accounts 2018/19

Land and  
buildings
£m

Plant and  

equipment
£m

Total
£m

3,197.0
210.3
4.8
(27.8)
(30.2)
(8.3)
5.7
3.4

1,586.4
261.3
–
(1.7)
(6.9)
(113.1)
(5.7)
0.4

4,783.4
471.6
4.8
(29.5)
(37.1)
(121.4)
–
3.8

3,354.9

 1,720.7 

 5,075.6 

233.3
3.2
(13.8)
(157.6)
(1.8)
(2.9)
(4.3)
(8.5)

193.6
–
(5.0)
(430.7)
(6.2)
(102.2)
4.3
(1.1)

426.9
3.2
(18.8)
(588.3)
(8.0)
(105.1)
–
(9.6)

3,402.5

1,373.4

4,775.9

(198.3)
(28.0)
(12.0)
19.1
1.2
8.3
(0.5)

(210.2)

(21.9)
(9.6)
4.9
58.2
0.9
2.9
0.2

(174.6)

(612.7)
(180.7)
(14.0)
1.3
3.6
113.1
–

(689.4)

(164.7)
(1.7)
2.4
234.6
4.6
102.2
0.7

(511.3)

(811.0)
(208.7)
(26.0)
20.4
4.8
121.4
(0.5)

(899.6)

(186.6)
(11.3)
7.3
292.8
5.5
105.1
0.9

(685.9)

3,227.9

862.1

4,090.0

3,144.7

1,031.3

4,176.0

Included above are assets under construction of £378.3m (2018: £356.4m).

There is a charge in favour of the pension scheme over properties with a market value of £450.0m (2018: £408.0m). 
See Note 30 for further information.

Whitbread Annual Report and Accounts 2018/19 131

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

14 Property, plant and equipment continued

Capital expenditure commitments

Capital expenditure commitments for property, plant and equipment  

for which no provision has been made

2019
£m

2018
£m

 200.5

130.9

In addition to the capital expenditure commitments disclosed above, the Group has also signed agreements with certain 
third parties to develop new trading outlets within the Premier Inn strategic business unit as part of its pipeline. These 
developments are dependent upon the outcome of future events, such as the granting of planning permission, and 
consequently, do not represent a binding capital commitment at the year-end. The directors consider that developments 
likely to proceed as planned will result in further capital investment of £614.4m over the next five years (2018: £573.3m).

Capitalised interest
Interest capitalised during the year amounted to £3.2m, using an average rate of 3.6% (2017/18: £4.8m, using an average 
rate of 3.6%).

Assets held for sale
During the year, nine property assets with a combined net book value of £11.5m (2017/18: six at £9.1m) were transferred to 
assets held for sale. No property assets were transferred back to fixed assets (2017/18: one at £0.3m). Two property assets 
sold during the year had a net book value of £4.0m (2017/18: eight at £7.5m). An impairment loss of £0.7m (2017/18: £nil) 
was recognised relating to assets classified as held for sale. By the year-end there were 11 sites with a combined net book 
value of £12.2m (2017/18: six at £7.3m) being classified as assets held for sale. 

Assets with a carrying value of £295.6m were transferred to the disposal group and sold as part of the disposal of the 
Costa business.

15 Impairment

During the year, impairment losses of £38.9m (2017/18: £33.5m) and impairment reversals of £nil (2017/18: £3.1m) 
were recognised.

Impairment losses
Continuing operations
Discontinued operations

Total impairment losses

Impairment reversals
Continuing operations
Discontinued operations

Total impairment reversals

Total net impairment charge

2018/19  
Intangible  

assets
£m

2017/18  
Intangible  

assets
£m

2018/19  
Property,  
plant and  

equipment
£m

2017/18  
Property,  
plant and  

equipment
£m

 27.6
 –

27.6

 –
 –

 –

 –
 4.4 

 4.4 

 –
 –

 –

 11.3 
 –

11.3

 –
 –

 –

 27.6

 4.4 

11.3

 14.7 
 14.4 

 29.1 

 (2.7)
 (0.4)

 (3.1)

 26.0 

Property, plant and equipment
The Group considers each trading site to be a CGU and each CGU is reviewed annually for indicators of impairment. 
Where indicators of impairment are identified an impairment assessment is undertaken.

In assessing whether an asset has been impaired, the carrying amount of the CGU is compared to its recoverable amount. 
The recoverable amount is the higher of its fair value, less costs of disposal and its value in use. In the absence of any 
information about the fair value of a CGU, the recoverable amount is deemed to be its value in use.

The Group estimates value in use using a discounted cash flow model, which applies a pre-tax discount rate of 7.0% 
(2017/18: 7.0%). The future cash flows are based on assumptions from business plans and cover a five-year period. These 
business plans and forecasts include management’s most recent view of medium-term trading prospects. Cash flows 
beyond this period are extrapolated using a long-term UK growth rate of 2.0%.

The events and circumstances that led to the impairment charge of £11.3m are set out below:

During the year, nine hotel sites were transferred to assets held for sale resulting in an impairment of £4.1m. The remaining 
£7.2m impairment arose on sites which are to be closed or are underperforming.

132 Whitbread Annual Report and Accounts 2018/19

 
Consolidated accounts 2018/19

15 Impairment continued

Impairment reversals
No impairment reversals were recognised in the year.

Sensitivity to changes in assumptions
The level of impairment is predominantly dependent upon judgements used in arriving at future growth rates and the 
discount rates applied to cash flow projections. In assessing the sensitivities, we have also considered the potential 
downside from Brexit and related mitigation, the impact of which would not affect the carrying values. The impact on the 
impairment charge of applying a reasonably possible change in assumptions to the growth rates used in the five-year 
business plans and in the pre-tax discount rates would  
be an incremental impairment charge of:

Incremental impairment charge

Impairment if business plan growth rates were reduced by 1% pt

Impairment if discount rates were increased by 1% pt

Total
£m

0.8

1.1

Goodwill
Goodwill acquired through business combinations is allocated to groups of CGUs at strategic business unit level, being the 
level at which management monitor goodwill.

The recoverable amount is the higher of fair value less costs of disposal and value in use. In the absence of a recent market 
transaction, the recoverable amount is determined from value in use calculations. The future cash flows are based on 
assumptions from the business plans and cover a five-year period. These business plans and forecasts include management’s 
most recent view of medium-term trading prospects. Cash flows beyond this period are extrapolated using a 2.0% growth 
rate (2017/18: 2.0%). The pre-tax discount rate applied to cash flow projections is 7.0% (2017/18: 7.0%).

No impairment was required for goodwill (2017/18: £nil).

Intangible assets
A review of IT assets, following the agreement to dispose of Costa, resulted in an impairment of intangible assets of £27.6m 
(2017/18: £4.4m).

Whitbread Annual Report and Accounts 2018/19 133

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

16 Investment in joint ventures

Principal joint ventures

Investment held by

Principal activity

Country of incorporation

Premier Inn Hotels LLC 

PTI Middle East Limited

Hotels

United Arab Emirates

Premier Inn Kier Limited

Premier Inn Hotels 
Limited

Property

England

Healthy Retail Limited

Whitbread Group PLC

Convenience food

England

Hualian Costa (Beijing) Food 
& Beverage Management 
Company Limited

Costa Beijing Limited

Coffee shops

China

% equity interest

2019

49.0 

50.0

49.0

–

2018

49.0

50.0

49.0

50.0

During the year, the Group disposed of its 50% holding in Hualian Costa (Beijing) Food & Beverage Management Company 
Limited, as part of the sale of the Costa business to The Coca-Cola Company.

This entity is included in the share of joint ventures in the balance sheet in 2018, but excluded from the 2019 analysis.  
The entity is not included in share of joint venture revenue and expenses for either year, because it is shown as part of the 
profit from discontinued operations shown in Note 10.

The following table provides summarised information of the Group’s investment in joint ventures:

Share of joint ventures’ balance sheets

Current assets
Non-current assets

Share of gross assets

Current liabilities
Non-current liabilities

Share of gross liabilities

Loans to joint ventures

Share of net assets
Premium paid on acquisition (cost in excess of share of net assets at acquisition)

Aggregate carrying amount of the Group’s interest in joint ventures

Share of joint ventures’ revenue and expenses

Revenue
Operating costs
Finance costs

Operating (loss)/profit before tax and net (loss)/profit

2019
£m

5.1
77.4

82.5

(8.7)
(25.5)

(34.2)

3.8

52.1
4.5

56.6

2018/19
£m

18.7
(18.5)
(0.8)

(0.6)

2018
£m

12.9
73.2

86.1

(13.7)
(30.1)

(43.8)

3.6

45.9
4.5

50.4

2017/18
(restated)
£m

18.7
(16.2)
(0.7)

1.8

At 28 February 2019, the Group’s share of the capital commitments of its joint ventures amounted to £0.4m (2018: £4.5m).

134 Whitbread Annual Report and Accounts 2018/19

17 Inventories

Raw materials and consumables (at cost)
Finished goods (at cost)

Total inventories at lower of cost and net realisable value

18 Trade and other receivables

Trade receivables
Prepayments and accrued income
Other receivables

Analysed as:
Current
Non-current

Consolidated accounts 2018/19

2019
£m

 –
 14.5 

 14.5 

2019
£m

 55.7 
 47.6 
 20.2 

 123.5 

 123.5 
–

 123.5 

2018
£m

7.8
41.0

48.8

2018
£m

105.7
65.4
25.8

196.9

191.1
5.8

196.9

Trade and other receivables are non-interest bearing and are generally on 30-day terms.

The allowance for lifetime expected credit loss relating to trade receivables at 28 February 2019 was £0.7m (2018: £3.4m).

The ageing analysis of trade receivables is as follows:

Current

Past due:

Less than 30 days
Between 30 and 60 days
Greater than 60 days

2019
£m

37.2

16.9
1.5
0.1

55.7

2018
£m

89.8

12.0
3.0
0.9

105.7 

Whitbread Annual Report and Accounts 2018/19 135

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

19 Cash and cash equivalents

Cash at bank and in hand
Short-term deposits

2019
£m

25.9
3,377.3

3,403.2

2018
£m

29.2
61.4

90.6

Short-term deposits are made for varying periods of between one day and three months depending on the immediate 
cash requirements of the Group. They earn interest at the respective short-term deposit rates. The fair value of cash 
and cash equivalents is £3,403.2m (2018: £90.6m).

For the purposes of the consolidated cash flow statement, cash and cash equivalents comprise the amounts as 
disclosed above.

20 Financial liabilities

Other loans

Revolving credit facility (£950m)
Private placement loan notes
Senior unsecured bonds

Maturity

2018

2022
2020 to 2027
2025

Current

Non-current

2019
£m

–

–
–
–

–

2018
£m

24.4

–
84.5
–

108.9 

2019
£m

–

–
374.6
445.3

819.9

2018
£m

–

–
369.8
444.7

814.5

Revolving credit facility (£950m)
The committed revolving credit facility (RCF) terms give a total available committed credit of £950m which runs until 
September 2022. Loans have variable interest rates linked to LIBOR. The facility is multi-currency. 

136 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

20 Financial liabilities continued

Private placement loan notes
The Group holds loan notes with coupons and maturities as shown in the following table:

Title

Series B loan notes 

Series C loan notes 

Series C loan notes 

Series D loan notes

Series A loan notes

Series B loan notes

Year issued

Principal value

Maturity

Coupon

2010

2010

2011

2011

2017

2017

US$75.0m

£25.0m

US$93.5m

£25.0m

£100.0m

£100.0m

13 August 2020

13 August 2020

26 January 2022

6 September 2021

16 August 2027

16 August 2027

5.23%

5.19%

4.86%

4.89%

2.54%

2.63%

The Group entered into a number of cross-currency swap agreements in relation to the loan notes to eliminate any foreign 
exchange risk on interest rates or on the repayment of the principal borrowed. These swaps expire in line with the loan 
notes and are discussed in Note 24.

Senior unsecured bonds
The Group issued £450.0m 2025 bonds with a coupon of 3.375% on 28 May 2015.

An analysis of the interest rate profile and the maturity of the borrowings, together with related interest rate swaps, is as 
follows:

Year ended 28 February 2019

Fixed rate
Fixed to floating rate swaps
Floating to fixed interest rate swaps

Floating rate
Fixed to floating rate swaps
Floating to fixed interest rate swaps

Year ended 1 March 2018

Fixed rate
Fixed to floating rate swaps
Floating to fixed interest rate swaps

Floating rate
Fixed to floating rate swaps
Floating to fixed interest rate swaps

Within  
1 year  
£m

–
–
–

–

–
–
–

–

–

Within  
1 year  
£m

84.5
–
–

84.5

24.4
–
–

24.4

108.9

1 to 2  
years  
£m

82.1
(50.1)
–

32.0

–
50.1
–

50.1

82.1

1 to 2  
years  
£m

–
–
–

–

–
–
–

–

–

2 to 5  
years  
£m

93.2
–
50.0

143.2

–
–
(50.0)

(50.0)

93.2

2 to 5  
years  
£m

169.8
(50.1)
50.0

169.7

–
50.1
(50.0)

0.1

169.8

Over  
5 years  

£m

644.6
–
–

644.6

–
–
–

–

644.6

Over  
5 years  
£m 

644.7
–
–

644.7

–
–
–

–

644.7

Total
£m

819.9
(50.1)
50.0

819.8

–
50.1
(50.0)

0.1

819.9

Total
£m

899.0
(50.1)
50.0

898.9

24.4
50.1
(50.0)

24.5

923.4

The maturity analysis is grouped by when the debt is contracted to mature rather than by repricing dates, as allowed under IFRS.

The carrying amount of the Group’s borrowings is denominated in sterling and US dollars.

At 28 February 2019, the Group had available £950.0m (2018: £950.0m) of undrawn committed borrowing facilities in 
respect of revolving credit facilities on which all conditions precedent had been met.

Whitbread Annual Report and Accounts 2018/19 137

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

21 Movements in cash and net debt

Year ended 28 February 2019

Cash at bank and in hand
Short-term deposits
Overdrafts

Cash and cash equivalents

Short-term bank borrowings

Loan capital under one year
Loan capital over one year

Total loan capital

Net debt

Year ended 1 March 2018

Cash at bank and in hand
Short-term deposits
Overdrafts

Cash and cash equivalents

Short-term bank borrowings

Loan capital under one year
Loan capital over one year

Total loan capital

Net debt

1 March 2018
£m

Cost of  

borrowings
£m

Cash flow
£m

Foreign  

exchange
£m

Fair value  
adjustments  

to loans
£m

Amortisation  
of premiums  
and discounts 
£m

28 February  

2019
£m

29.2
61.4
–

90.6

–

(108.9)
(814.5)

(923.4)

(832.8)

–

–

3,312.9

(0.3)

–

–

–

–

–

–

97.2

–

3,410.1

9.5

9.2

(1.6)

(1.6)

(1.6)

(1.6)

2 March 2017
£m

Cost of  

borrowings
£m

Cash flow
£m

Foreign  

exchange
£m

Fair value  
adjustments  

to loans
£m

Amortisation  
of premiums  
and discounts 
£m

62.9
0.1
–

63.0

(109.6)

(47.8)
(795.6)

(843.4)

(890.0)

–

–

27.3

109.6

0.3

–

–

–

–

–

1.3

1.3

(113.0)

23.9

25.0 

25.3 

8.3 

8.3 

(1.6)

(1.6)

25.9
3,377.3
–

3,403.2

–

–
(819.9)

(819.9)

2,583.3

1 March  
2018
£m

29.2
61.4
–

90.6

–

(108.9)
(814.5)

(923.4)

(832.8)

Net debt includes US$ denominated loan notes of US$168.5m (2018: US$285.0m) retranslated to £127.4m (2018: £208.2m).  
These notes have been hedged using cross-currency swaps. At maturity, £108.6m (2018: £181.6m) will be repaid taking into 
account the cross-currency swaps. If the impact of these hedges is taken into account, reported net cash would be 
£2,601.0m (2018: £806.0m).

138 Whitbread Annual Report and Accounts 2018/19

22 Provisions

At 2 March 2017
Created
Unwinding of discount
Utilised
Foreign currency adjustment

At 1 March 2018
Created
Unwinding of discount
Utilised
Transfer to liabilities of disposal group

At 28 February 2019

Analysed as:
Current
Non-current

At 28 February 2019

Analysed as:
Current
Non-current

At 1 March 2018

Consolidated accounts 2018/19

Restructuring
£m

Onerous  
contracts
£m

22.9
2.7
–
(15.7)
(0.1)

9.8 
10.6
–
(1.6)
(3.5)

15.3

11.6
3.7

15.3

6.2
3.6

9.8

18.5
11.1
0.3
(6.0)
(0.2)

23.7
7.3
0.6
(6.3)
(7.4)

(17.9)

4.6
13.3

17.9

16.2
7.5

23.7

Other
£m

7.2
8.2
–
(0.8)
–

14.6
12.5
–
(2.4)
–

24.7

24.7
–

24.7

4.3
10.3

14.6

Total
£m

48.6
22.0
0.3
(22.5)
(0.3)

48.1
30.4
0.6
(10.3)
(10.9)

57.9

40.9
17.0

57.9

26.7
21.4

48.1

Restructuring provision
Following the disposal of Costa, the Group announced a restructure to simplify support centre operations and to effectively 
support the hotels and restaurants business. A provision of £11.6m was recognised to cover the costs of this restructure, 
which is expected to be fully utilised in the next 12 months.

In July 2016, the Group announced its intention to exit hotel operations in South East Asia. This resulted in the recognition 
of a restructuring provision of £15.1m for costs of exiting management agreements and closure of regional offices. 
At 28 February 2019, £3.7m of the provision was still held for risks arising from indemnity agreements.

Onerous contract provisions
Onerous contract provisions relate to property and software licences where the lease agreements have become onerous. 

For property leases, provision is made for rent and other property-related costs for the period that a sublet or assignment 
of the lease is not possible. Where the property is deemed likely to be assigned, provision is made for the best estimate of 
the reverse lease premium payable on the assignment.

Where property is deemed likely to be sublet, the rental income and the timing of the cash flows are estimated by both 
internal and external property specialists and a provision is maintained for the estimated cost incurred by the Group.

Property lease provisions are discounted using a discount rate of 2.0% (2018: 3.7%) as an approximation of the time value 
of money. The net present value of property provisions at 28 February 2019 was £10.6m.

The amounts and timing of cash outflows are subject to variation. The Group utilised the skills and expertise of both internal 
and external property experts to determine the provision held. Provisions are expected to be utilised over a period of up to 
13 years.

Certain software licence agreements were deemed to be onerous when, following the disposal of Costa, it was no longer 
beneficial to the Group to use the software. At the year-end, a provision of £7.3m was held for future unavoidable costs on 
such agreements, to be utilised over a period of up to three years.

Other provisions
The Group carried forward a provision of £14.6m for property related costs. During the year, additional provision was 
created for further works required. At the year end, a provision of £23.1 million was held, expected to be utilised within  
the next 12 months.

As a result of the Costa disposal, the Group will incur costs on certain procurement contracts. The total provision held 
for this at the year-end is £1.6m, to be utilised within the next 12 months.

Whitbread Annual Report and Accounts 2018/19 139

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

23 Financial risk management objectives and policies

The Group’s principal financial instruments, other than derivatives, comprise bank loans, private placement loans, senior 
unsecured bonds, cash, short-term deposits, trade receivables and trade payables. The Group’s financial instrument policies 
can be found in the accounting policies in Note 2. The Board agrees policies for managing the financial risks summarised 
below:

Interest rate risk
The Group’s exposure to market risk for changes in interest rates relates primarily to the Group’s long-term debt obligations. 
Interest rate swaps are used where necessary to maintain a mix of fixed and floating rate borrowings to manage this risk, in 
line with the Group treasury policy. Although the private placement loan notes are US dollar denominated, cross-currency 
swaps mean that the interest rate risk is effectively sterling only. At the year-end, £819.8m (99.9%) of Group debt was fixed 
for an average of 6.5 years at an average interest rate of 3.8% (2018: £898.9m (97.3%) for 6.92 years at 3.5%).

In accordance with IFRS 7, the Group has undertaken sensitivity analysis on its financial instruments which are affected by 
changes in interest rates. This analysis has been prepared on the basis of a constant amount of net debt, a constant ratio 
of fixed to floating interest rates, and on the basis of the hedging instruments in place at 28 February 2019 and 1 March 2018 
respectively. Consequently, the analysis relates to the situation at those dates and is not representative of the years then 
ended. The following assumptions were made:

•  balance sheet sensitivity to interest rates applies only to derivative financial instruments, as the carrying value of debt 

and deposits does not change as interest rates move;

•  gains or losses are recognised in equity or the income statement in line with the accounting policies set out in Note 2; and

•  cash flow hedges were effective.

Based on the Group’s net cash position at the year-end, a 1% pt change in interest rates would affect the Group’s profit 
before tax by approximately £nil (2017/18: £0.2m), and equity by approximately £3.4m (2018: £4.1m).

Liquidity risk
In its funding strategy, the Group’s objective is to maintain a balance between the continuity of funding and flexibility 
through the use of overdrafts and bank loans. This strategy includes monitoring the maturity of financial liabilities to 
avoid the risk of a shortage of funds.

Excess cash used in managing liquidity is placed on interest-bearing deposit or money market funds, where maturity is 
fixed at no more than three months. Short-term flexibility is achieved through the use of short-term borrowing on the 
money markets.

The tables below summarise the maturity profile of the Group’s financial liabilities at 28 February 2019 and 1 March 2018 
based on contractual undiscounted payments, including interest:

1 to 5  
years
£m

More than  
 5 years
£m

 245.7 
 4.2 
 –
 20.5
 13.7 

 284.1 

 708.6 
 –
 –
 –
 4.6 

Total
£m

 981.6 
 6.3 
 190.6 
 265.2 
 58.9 

 713.2 

 1,502.6 

1 to 5  
years
£m

More than  
5 years
£m

246.8
7.0
26.5
–
9.5

289.8

723.5
–
–
–
3.2

726.7

Total
£m

1,109.2
9.2
253.0
299.0
35.1

1,705.5

28 February 2019

Interest-bearing loans and borrowings
Derivative financial instruments
Trade and other payables
Accrued financial liabilities
Provisions in respect of financial liabilities

1 March 2018

Interest-bearing loans and borrowings
Derivative financial instruments
Trade and other payables
Accrued financial liabilities
Provisions in respect of financial liabilities

On  

demand
£m

Less than  
3 months
£m

 –
 –
 –
 –
 –

 –

 –
 –
 190.6 
 –
 13.0 

 203.6 

On  

demand
£m

Less than  
3 months
£m

–
–
–
–
–

–

12.1
–
226.5
–
4.1

242.7

3 to 12  

months
£m

 27.3 
 2.1 
 –
 244.7 
 27.6 

 301.7 

3 to 12  

months
£m

126.8
2.2
–
299.0
18.3

446.3

140 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

23 Financial risk management objectives and policies continued

Credit risk
Due to the high level of cash held at the year-end, the most significant credit risk faced by the Group is that arising on cash 
and cash equivalents. The Group’s exposure arises from default of the counter party, with a maximum exposure equal to the 
carrying value of these instruments. The Group seeks to minimise the risk of default in relation to cash and cash equivalents  
by spreading investments across a number of counterparties and dealing in accordance with Group Treasury Policy which 
specifies acceptable credit ratings and maximum investments for any counterparty.

In the event that any of the Group’s banks get into financial difficulty, the Group is exposed to the risk of withdrawal of 
currently undrawn committed facilities. This risk is mitigated by the Group having a range of counterparties to its facilities. 

The Group is exposed to a small amount of credit risk attributable to its trade and other receivables. This is minimised by 
dealing with counterparties with good credit ratings. The amounts included in the balance sheet are net of expected credit 
losses, which have been estimated by management based on prior experience and any known factors at the balance sheet 
date. The Group’s maximum exposure on its trade and other receivables is the carrying amount as disclosed in Note 18.

Foreign currency risk
Foreign exchange exposure is currently not significant to the Group. Although the Group has US dollar denominated loan 
notes, these have been swapped into sterling thereby eliminating foreign currency risk. Sensitivity analysis has therefore 
not been carried out.

The Group monitors the growth and risks associated with its overseas operations and will undertake hedging activities 
as and when they are required.

Capital management
The Group’s primary objective in regard to capital management is to ensure that it continues to operate as a going concern 
and has sufficient funds at its disposal to grow the business for the benefit of shareholders. The Group seeks to maintain  
a ratio of debt to equity that balances risks and returns and also complies with lending covenants. See pages 20 to 25  
of this report for the policies and objectives of the Board regarding capital management, analysis of the Group’s credit 
facilities and financing plans for the coming years.

The Group aims to maintain sufficient funds for working capital and future investment in order to meet growth targets. 
The management of equity through share buy-backs and new issues is considered as part of the overall leverage framework 
balanced against the funding requirements of future growth. In addition, the Group may carry out a number of sale and 
leaseback transactions to provide further funding for growth.

The Group’s financing is subject to financial covenants. These covenants relate to measurement of EBITDA against 
consolidated net finance charges (interest cover) and total net debt (leverage ratio, on a not-adjusted-for pension and 
property lease basis). The Group has complied with all of these covenants.

The above matters are considered at regular intervals and form part of the business planning and budgeting processes. 
In addition, the Board regularly reviews the Group’s dividend policy and funding strategy.

Whitbread Annual Report and Accounts 2018/19 141

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

24 Financial instruments

Fair values
As in the prior year, the carrying value of financial assets and liabilities disclosed in Notes 18, 19, 20, 21, 22 and 25 are 
considered to be reasonable approximations of their fair values.

The fair value of derivative instruments is calculated by discounting all future cash flows by the market yield curve at the 
balance sheet date using level 2 techniques.

IFRS 13 requires that the classification of financial instruments at fair value be determined by reference to the source 
of inputs used to derive the fair value. The classification uses the following three-level hierarchy:

Level 1
Quoted prices (unadjusted) in active markets for identical assets or liabilities;

Level 2
Other techniques for which all inputs, which have a significant effect on the recorded fair value, are observable, either directly 
or indirectly; and

Level 3
Techniques which use inputs, which have a significant effect on the recorded fair value, that are not based on observable 
market data.

Financial assets
Derivative financial instruments – level 2

Financial liabilities
Derivative financial instruments – level 2

2019
£m

16.4

5.8

2018
£m

21.7

7.9

During the year ended 28 February 2019, there were no transfers between fair value measurement levels. Derivative 
financial instruments include £14.5m assets (2018: £9.2m) and £3.7m liabilities (2018: £5.3m) due after one year.  

Derivative financial instruments

Hedges
Cash flow hedges
At 28 February 2019, the Group has interest rate swaps in place to swap a notional amount of £50.0m (2018: £50.0m) 
whereby it receives a variable interest rate based on LIBOR on the notional amount and pays fixed rates of between 5.145% 
and 5.190% (2018: 5.145% and 5.190%). The swaps are being used to hedge the exposure to changes in future cash flows 
from variable rate debt. The Group also has cross-currency swaps in place whereby it receives a fixed interest rate of 4.86% 
(2018: between 3.92% and 4.86%) on a notional amount of US$93.5m (2018: US$210.0m) and pays an average of 5.22% on 
a notional sterling balance of £58.5m (2018: 4.72% on £131.4m).

The cash flow hedges were assessed to be highly effective at 28 February 2019 and a net unrealised gain of £4.8m (2017/18: 
net unrealised gain of £2.4m) has been recorded in other comprehensive income. The ineffectiveness recorded within finance 
costs in the income statement for 2018/19 was £nil (2017/18: £nil).

Fair value hedges
At 28 February 2019, the Group has cross-currency swaps in place whereby it receives a fixed interest rate of 5.23% (2018: 
5.23%) on a notional amount of US$75.0m (2018: US$75.0m) and pays a spread of between 1.715% and 1.755% (2018: 1.715% 
and 1.755%) over 6m GBP LIBOR on a notional sterling balance of £50.1m (2018: £50.1m)

The fair value hedges were also assessed to be highly effective at 28 February 2019. An increase in the fair value of the 
interest rate swap of £1.5m (2018: a decrease of £8.8m) offset by a decrease in the fair value of the hedged items of £1.6m 
(2018: gain of £8.3m) led to a debit of £0.1m recorded within finance costs in the income statement (2018: a debit of £0.5m 
in finance costs in the income statement).

Cash flow and fair value hedges are expected to impact on the income statement in line with the liquidity risk table shown 
in Note 23.

142 Whitbread Annual Report and Accounts 2018/19

25 Trade and other payables

Trade payables
Other taxes and social security
Contract liabilities
Accruals
Other payables

Analysed as:
Current
Non-current

Consolidated accounts 2018/19

2019
£m

 78.0 
 21.5 
 105.4 
 265.2 
 112.6 

 582.7 

 562.2 
 20.5 

 582.7 

2018
£m

150.1
37.7
105.0
299.0
102.9

694.7

668.2
26.5

694.7

Contract liabilities relate to consideration received for accommodation where the stay will take place after the year-end.

In previous years this has been classified as deferred income and is now presented as contract liabilities following the 
adoption of IFRS 15. During the year, £105.0m presented as a contract liability in 2018 has been recognised in revenue 
(2018: £93.6m).

Trade payables typically have maturities up to 60 days depending on the nature of the purchase transaction and the 
agreed terms.

26 Share capital

Ordinary share capital

Allotted, called up and fully paid ordinary shares of 76.80p each (2018: 76.80p each)

At 2 March 2017
Issued

At 1 March 2018

Issued

At 28 February 2019

million

195.4
0.2

195.6

£m

150.2
0.2

150.4

 0.3 

 0.2 

 195.9 

 150.6 

At the 2018 Annual General Meeting, the Company was authorised to purchase up to 18.3m of its own shares on the open market.

Following the completion of the sale of Costa Limited on 3 January 2019, the Group announced its intention to start a share 
buyback programme. In the period to 28 February 2019, the Group purchased 3.5 million ordinary shares (representing 
approximately 1.8% of the issued ordinary share capital) at an average price of £48.87 per share, and an aggregate cost of  
£169.9m under the share buyback programme. Whitbread initially intends to hold the shares as treasury shares.

On 11 April 2019, Whitbread PLC cancelled 3.0m treasury shares. 

During the year, options over 0.3m ordinary shares, fully paid, were exercised by employees under the terms of various 
share option schemes (2017/18: 0.2m).

Preference share capital

Allotted, called up and fully paid shares of 1p each (2018: 1p each)

At 2 March 2017, 1 March 2018 and 28 February 2019

B shares

C shares

million

2.0

£m

–

million

1.9

£m

–

B shareholders are entitled to an annual non-cumulative preference dividend paid in arrears on or around 2 July each year 
on a notional amount of 155p per share.

C shareholders are entitled to an annual non-cumulative preference dividend paid in arrears on or around 14 January each 
year on a value of 159p per share.

Other than shares issued in the normal course of business as part of the share-based payments schemes, there have been 
no transactions involving ordinary shares or potential ordinary shares since the reporting date and before the completion 
of these consolidated financial statements.

Whitbread Annual Report and Accounts 2018/19 143

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

27 Reserves

Share premium
The share premium reserve is the premium paid on the Company’s 76.80p ordinary shares. The issue of shares in lieu of cash 
dividends was treated as a bonus issue, with the nominal value of the shares being charged against the share 
premium account.

Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Group’s B and C preference shares (Note 26) and also 
includes the nominal value of cancelled ordinary shares.

Retained earnings
In accordance with IFRS practice, retained earnings include revaluation reserves which are not distributable under UK law.

Currency translation reserve
The foreign currency translation reserve is used to record exchange differences arising from the translation of the 
consolidated financial statements of foreign subsidiaries and other foreign currency investments.

Other reserves
The movement in other reserves during the year is set out in the table below:

At 2 March 2017
Other comprehensive loss – net gain on cash flow hedges
Loss on ESOT shares issued

At 1 March 2018

Other comprehensive loss – net gain on cash flow hedges
Loss on ESOT shares issued
Shares purchased – share buyback scheme (see Note 26)

At 28 February 2019

Treasury 
reserve
£m

191.4
–
(2.0)

Merger  
reserve
£m

1,855.0
–
–

Hedging 
reserve
£m

15.1
(2.4)
–

Total other 
reserves
£m

2,061.5
(2.4)
(2.0)

 189.4 

 1,855.0 

 12.7 

 2,057.1 

 –
 (4.6)
 169.9 

 –
 –
 –

 (4.8)
 –
 –

 (4.8)
 (4.6)
 169.9 

 354.7 

 1,855.0 

7.9

2,217.6

Treasury reserve
This reserve relates to shares held by an independently managed employee share ownership trust (ESOT) and treasury 
shares held by Whitbread PLC. The shares held by the ESOT were purchased in order to satisfy outstanding employee share 
options and potential awards under the Long Term Incentive Plan (LTIP) and other incentive schemes.

The movement in treasury shares during the year is set out in the table below:

At 2 March 2017
Exercised during the year

At 1 March 2018
Exercised during the year
Shares purchased – share buyback scheme (see Note 26)

At 28 February 2019

Treasury shares held by  
Whitbread PLC

ESOT shares held

million

12.1
–

 12.1 
 –
 3.5 

 15.6 

£m

million

177.2
–

 177.2 
 –
 169.9 

 347.1 

1.0
(0.2)

 0.8 
 (0.3)
 –

 0.5 

£m

14.2
(2.0)

 12.2 
 (4.6)
 –

 7.6 

The treasury shares reduce the amount of reserves available for distribution to shareholders by £354.7m (2018: £189.4m).

Merger reserve
The merger reserve arose as a consequence of the merger in 2000/01 of Whitbread Group PLC and Whitbread PLC.

Hedging reserve
This hedging reserve records movements for effective cash flow hedges measured at fair value.

144 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

28 Commitments and contingencies

Operating lease commitments
The Group leases various buildings which are used within the Premier Inn business. The leases are non-cancellable 
operating leases with varying terms, escalation clauses and renewal rights. The Group also leases various plant and 
equipment under non-cancellable operating lease agreements.

Contingent rents are the portion of the lease payment that is not fixed in amount but based upon the future amount of a 
factor that changes other than with the passage of time (e.g. percentage of future sales, amount of future use, future price 
indices or future market rates of interest).

Future minimum rentals payable under non-cancellable operating leases, on an undiscounted basis, are as follows:

Due within one year
Due after one year but not more than five years
Due after five years but not more than ten years
Due after ten years

2019
£m

 186.4 
 755.5 
 866.4 
 1,700.3 

 3,508.6 

2018
£m

269.2
953.4
856.4
1,500.6

3,579.6

Future minimum rentals payable under non-cancellable operating leases disclosed above includes £6.3m in relation  
to privity contracts (2017/18: £10.4m). Future lease costs in respect of these privity contracts are included within the 
onerous contracts provision (Note 22). Onerous contracts are under constant review and every effort is taken to reduce 
this obligation. 

The weighted average lease life of future minimum rentals payable under non-cancellable operating leases is 19.1 years 
(2018: 13.4 years). 

Group companies have sublet space in certain properties. The future minimum sublease payments expected to be  
received under non-cancellable sublease agreements as at 28 February 2019 are £16.0m (2018: £27.7m) of which £4.8m 
(2018: £12.1m) relates to privity contracts. 

Contingent liabilities
There are no contingent liabilities to be disclosed in the year ended 28 February 2019 (2018: £nil).

29 Share-based payment plans

Long Term Incentive Plan (LTIP)
The LTIP awards shares to directors and senior executives of the Group. Vesting of all shares under the scheme will depend 
on continued employment and meeting earnings per share (EPS) and return on capital employed (ROCE) performance 
targets over a three-year period (the vesting period). Details of the performance targets for the LTIP awards can be seen 
in the remuneration report on pages 72 to 89. The awards are settled in equity once exercised.

Movements in the number of share awards are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Expired during the year

Outstanding at the end of the year

Exercisable at the end of the year

2019
Awards

 787,106 
 212,679 
 (119,285)
 (244,577)

 635,923 

108,301

2018
Awards

623,643
245,343
(13,332)
(68,548)

787,106

123,487

Whitbread Annual Report and Accounts 2018/19 145

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

29 Share-based payment plans continued

Deferred equity awards
Awards are made under the Whitbread Leadership Group Incentive Scheme implemented during 2004/05. The awards  
are not subject to performance conditions and will vest in full on the release date subject to continued employment at that 
date. If the director or senior executive of the Group ceases to be an employee of Whitbread prior to the release date, 
normally three years after the award, by reason of redundancy, retirement, death, injury, ill health, disability or some other 
reason considered to be appropriate by the Remuneration Committee, the awards will be released in full. If employment 
ceases for any other reason, the proportion of awards which vest depends upon the year in which the award was made and 
the date that employment ceased. If employment ceases in the first year after an award is made none of the awards vest, 
between the first and second anniversary, 25% vests and between the second and third anniversary, 50% vests.

Movements in the number of share awards are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Expired during the year

Outstanding at the end of the year

Exercisable at the end of the year

2019
Awards

 275,077 
 128,047 
 (169,755)
 (13,392)

2018
Awards

273,997
92,404
(82,190)
(9,134)

 219,977 

275,077

75,487

10,801

Performance Share Plan
The PSP is a one-off award incentivising the executive directors on the separation of Costa from the Whitbread Group and 
replaces the 2018 and 2019 LTIP awards for the executive directors. Vesting of the awards under the scheme is triggered  
by completion of the separation of Costa from Whitbread and depends on continued employment and meeting return on 
capital employed (ROCE), total shareholder return (TSR) and strategic objectives performance targets. The vested award is 
subject to a further two-year holding period and then settled in equity once exercised. Details of the performance targets 
for the PSP award can be seen in the remuneration report on page 82.

Movements in the number of share awards are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Expired during the year

Outstanding at the end of the year

Exercisable at the end of the year

2019
Awards

2018
Awards

 –
 166,747 
–
(4,120)

 162,627 

162,627

–
–
–
–

–

–

146 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

29 Share-based payment plans continued

Restricted Share Plan
The R&R scheme enables Whitbread to make share awards periodically on a flexible basis. There are typically no 
performance conditions but these can be imposed by Whitbread at time of grant. In 2018 a one-off award was made  
to Whitbread’s senior leaders (excluding executive directors) with no performance conditions, vesting in two tranches 
(March 2020 and March 2021), subject to being in employment at date of vesting. If employment at Whitbread ceases  
prior to the vesting date by reason of resignation or terminated for cause, all unvested shares will lapse. If employment 
ceases for any other reason, any vesting will be at the discretion of the CEO and, if granted, will be on a pro-rated basis 
to the leaving date.

Movements in the number of share awards are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Expired during the year

Outstanding at the end of the year

Exercisable at the end of the year

2019
Awards

2018
Awards

 –
 506,990 
 (34,124)
 (135,333)

 337,533 

40,594

–
–
–
–

–

–

Employee sharesave scheme
The employee sharesave scheme is open to all employees and provides for a purchase price equal to the market price on 
the day preceding the date of invitation, with a 20% discount. The shares can be purchased over the six-month period 
following the third or fifth anniversary of the commencement date, depending on the length chosen by the employee.

Movements in the number of share options and the related weighted average exercise price (WAEP) are as follows:

Outstanding at the beginning of the year
Granted during the year
Exercised during the year
Expired during the year

Outstanding at the end of the year

Exercisable at the end of the year

2019

2018

Options

£ per share

Options

£ per share

WAEP  

WAEP  

 1,332,638 
233,982
(227,944)
(279,379)

 31.13 
36.81
33.50
30.60

1,325,531
519,074
(186,546)
(325,421)

 1,059,297 

 31.81 

1,332,638

147,840

32.18

81,054

31.87
29.42
29.63
30.58

31.13

33.44

Outstanding options to purchase ordinary shares of 76.80p between 2018 and 2023 are exercisable at prices between 
£27.46 and £38.66 per share (2018: between 2017 and 2022 at prices between £19.14 and £38.66).

The weighted average contractual life of the share options outstanding as at 28 February 2019 is between two and  
three years. The weighted average share price at the date of exercise for options exercised during the year was £45.42 
(2018: £38.03).

Whitbread Annual Report and Accounts 2018/19 147

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

29 Share-based payment plans continued

The following table lists the inputs to the model used for the years ended 28 February 2019 and 1 March 2018:

Grant  
date

Number of  
shares  

granted

LTIP awards

26.04.2018
26.04.2017

Deferred equity 
awards

26.04.2018
26.04.2017

212,679
245,343

128,047
92,404

Fair  

value
%

94.2
94.2

94.2
94.2

7,689,188
8,925,588

4,629,406
3,361,661

PSP awards

27.06.2018

166,747

87.3

5,862,109

R&R awards  
– 2 year

R&R awards  
– 3 year

26.04.2018

192,722

96.1

7,108,200

26.04.2018

314,268

94.2 11,362,033

–
–

–
–

–

–

–

SAYE – 3 years 01.12.2018
01.12.2017

204,836
455,624

SAYE – 5 years 01.12.2018
01.12.2017

29,146
63,450

24.5
22.6

26.5
24.9

2,302,789
3,658,560

355,135
561,340

36.81
29.42

36.81
29.42

1  Return on capital employed.
2  Earnings per share.
3  Employment service.
Individual strategic objectives.
4 
5  Relative total shareholder return.

Fair  

Exercise  

value
£ 

price
£

Price at  
grant  
date
£

Expected  

term
Years 

Expected  
dividend 
yield
%

Expected  
volatility
% 

38.38
38.62

38.38
38.62

3.00
3.00

3.00
3.00

2.0
2.0

2.0
2.0

n/a
n/a

n/a
n/a

40.27

2.00

2.0

n/a

n/a

Risk-free  

rate
%

n/a
n/a

n/a
n/a

Vesting  
conditions

Non–market1,2,3
Non–market1,2,3

Service3
Service3

Non–market1,2,3
Market4,5

38.38

2.00

2.0

n/a

n/a

Service3

38.38

45.98
35.53

45.98
35.53

3.00

3.25
3.25

5.25
5.25

2.0

2.0
2.0

2.0
2.0

n/a

25.0
25.0

25.0
25.0

n/a

0.81
0.58

0.94
0.80

Service3

Service3
Service3

Service3
Service3

The fair value of share options granted is estimated as at the date of grant using a stochastic model, taking into account 
the terms and conditions upon which the options were granted.

Expected volatility reflects the assumption that historical volatility is indicative of future trends, which may not necessarily 
be the actual outcome. The risk-free rate is the rate of interest obtainable from Government securities over the expected life 
of the equity incentive. The expected dividend yield is calculated on the basis of publicly available information at the time of 
the grant date which, in most cases, is the historical dividend yield. No other features relating to the granting of options 
were incorporated into the measurement of fair value.

Employee share ownership trust (ESOT)
The Company funds an ESOT to enable it to acquire and hold shares for the LTIP. The ESOT held 0.5m shares at 28 February 
2019 (2018: 0.8m). All dividends on the shares in the ESOT are waived by the Trustee. 

Total charged to the income statement for all schemes

Long Term Incentive Plan
Deferred equity
Performance share plan
Restricted share plan
Employee sharesave scheme

Equity-settled

2018/19
£m

2017/18
£m

 0.1 
4.3
5.9
7.8
 4.3 

 22.4 

22.4

(2.6)
3.1
–
–
3.8

4.3

4.3

148 Whitbread Annual Report and Accounts 2018/19

 
 
 
 
Consolidated accounts 2018/19

30 Retirement benefits

Defined contribution schemes
The Group operates a contracted-in defined contribution scheme under the Whitbread Group Pension Fund. Contributions 
by both employees and Group companies are held in externally invested, trustee-administered funds.

The Group contributes a specified percentage of earnings for members of the above defined contribution scheme,  
and thereafter has no further obligations in relation to the scheme. The total cost charged to the income statement in 
relation to the defined contribution scheme in the year, relating to the continuing and discontinued business, was £11.6m 
(2017/18: £9.1m). At the year-end, the Group owed outstanding contributions of £1.5m (2018: £1.8m) in respect of the 
defined contribution scheme.

At the year-end, 23,167 employees (2018: 32,209) were active members of the scheme, which also had 37,053 deferred 
members (2018: 19,827).

Defined benefit scheme
The defined benefit (final salary) section of the principal Group pension scheme, the Whitbread Group Pension Fund, was 
closed to new members on 31 December 2001 and to future accrual on 31 December 2009. The Whitbread Group Pension 
Fund is set up under UK trust law, registered with Her Majesty’s Revenue and Customs and regulated by the Pensions 
Regulator. The Whitbread Group Pension Fund is governed by a corporate trustee which operates the scheme in 
accordance with the requirements of UK pensions legislation.

At the year-end the scheme had no active members (2018: nil), 20,877 deferred pensioners (2018: 21,328) and 16,428 
pensions in payment (2018: 16,433).

The liability recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the 
defined benefit obligation at the end of the reporting period less the fair value of plan assets. The IAS 19 pension cost 
relating to the defined benefit section of the Whitbread Group Pension Fund is assessed in accordance with actuarial 
advice from, and calculations provided by, Lane Clark & Peacock, using the projected unit credit method. The present value 
of the defined benefit obligation is determined by discounting the estimated future cash outflows using interest rates of 
high-quality corporate bonds that have terms to maturity approximating to the terms of the related pension obligation. 
Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or 
credited to equity in other comprehensive income in the period in which they arise. As the scheme is closed to future 
accrual, there is no future service cost.

Under the governing documentation of the Whitbread Group Pension Fund, any future surplus in the Fund would be 
returnable to Whitbread Group PLC. As such, there are no adjustments required in respect of IFRIC 14 ‘IAS 19 – The Limit on 
a Defined Benefit Asset, Minimum Funding Requirements and their Interaction’.

The weighted average duration of the defined benefit plan obligation at the end of the reporting period is 17.0 years  
(2018: 18.0 years)

Whitbread Annual Report and Accounts 2018/19 149

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

30 Retirement benefits continued

Funding
Expected contributions to be made in the next reporting period total £287.7m (2018: £103.3m). In 2018/19, contributions were 
£191.8m with £182.0m from the employer, £9.7m from Moorgate Scottish Limited Partnership (SLP) and £0.1m of benefits 
settled by the Group in relation to an unfunded scheme (2017/18: £98.3m, with £88.2m from the employer, £9.4m from 
Moorgate SLP and £0.7m of benefits settled by the Group in relation to an unfunded scheme). In addition, Whitbread paid 
£1.8m (2017/18: £2.5m) of investment manager expenses.

A scheme specific actuarial valuation for the purpose of determining the level of cash contributions to be paid into the 
Whitbread Group Pension Fund was undertaken as at 31 March 2017 by Willis Towers Watson Ltd using the projected unit 
credit method. The valuation showed a deficit of assets relative to technical provisions of £450.0m (31 March 2014: deficit of 
£564.0m). A deficit recovery plan and some protection whilst the scheme remains in deficit, have been agreed with the Trustee. 
On completion of the sale of Costa Limited, Costa Limited was released from its obligations to the Pension Scheme and 
Whitbread Group PLC agreed a funding package with the Trustee which consisted of a cash contribution of £380.0m together 
with some contingent protection. This replaced the deficit recovery plan and previous protection and has enabled the Trustee 
to reduce the scheme’s investment risk. In relation to the £380m cash contribution, the Group made payments of £107m in 
2018/19 and will pay £273m in 2019/20. The payments in 2019/20 represent the balance of the £380.0m together with 
expenses and the cost of death and ill-health benefits. There are no ongoing deficit recovery contributions. 

In addition to the scheduled deficit contribution payments described above, the Pension Scheme will receive a share of the 
income, profits and a variable capital payment from its investment in Moorgate SLP, which was established by the Group in  
the year ended 4 March 2010 (the share in profits is accounted for by the Group as contributions when paid). The partnership 
interests in Moorgate SLP are held by the Group, the general partner and by the Pension Scheme.

Moorgate SLP holds an investment in a further partnership, Farringdon Scottish Partnership (SP), which was also established 
by the Group during 2009/10. Property assets with a market value of £221.0m were transferred from other Group companies 
to Farringdon SP and leased back to Whitbread Group PLC and Premier Inn Hotels Limited. The Group retains control over 
these properties, including the flexibility to substitute alternative properties. However, the Trustee has first charge over the 
property portfolio and certain other assets with an aggregate value of £228.0m. The Group retains control over both 
partnerships and, as such, they are fully consolidated in these consolidated financial statements.

The Pension Scheme is a partner in Moorgate SLP and, as such, is entitled to an annual share of the profits of the partnership 
over the next six years. At the end of this period, the partnership capital allocated to the Pension Scheme partner will, 
depending on the funding position of the Pension Scheme at that time, be transferred in cash to the Pension Scheme up to a 
value of £150.0m (2018: £150.0m).

Under IAS 19, the investment held by the Pension Scheme in Moorgate SLP, a consolidated entity, does not represent a plan 
asset for the purposes of the consolidated financial statements. Accordingly, the pension deficit position in these consolidated 
financial statements does not reflect the £162.4m (2018: £190.2m) investment in Moorgate SLP held by the Pension Scheme.

During the year ended 28 February 2013, the Group entered into a charge in favour of Whitbread Pension Trustees Limited 
over properties with a market value totalling £180.0m at that date. This, together with the properties secured as a 
consequence of the arrangement surrounding the partnerships, secured properties totalling £408.0m in favour of the Pension 
Scheme. As part of the funding agreement related to the sale of Costa Limited, these two charges were released and replaced 
with a consolidated charge securing properties totalling £450.0m that will reduce to £408.0m following completion of the 
2020 actuarial valuation. The charge secures the obligations of various Group companies to make payments to the scheme.

150 Whitbread Annual Report and Accounts 2018/19

Consolidated accounts 2018/19

30 Retirement benefits continued

Risks
Through its defined benefit scheme, the Group is exposed to a number of risks in relation to the IAS 19 deficit, the most 
significant of which are detailed below:

Risk

Description

Principal impact on assets  
and obligation reconciliations

Return on plan assets

Market volatility

Inflationary risk

Accounting 
assumptions

The defined benefit obligation is linked to AA-rated corporate bonds 
whilst scheme assets are invested in equities, gilts, bonds, property 
and cash. This exposes the Group to risks including those relating to 
interest rates, equity markets, property markets and foreign 
exchange. Changing market conditions, in conjunction with discount 
rate fluctuations, will lead to volatility in the Group’s net pension 
liability on the balance sheet, pension expense in the income 
statement and re-measurement of movements in other 
comprehensive income.

Due to the link between the scheme obligation and inflation, an 
increased rate of inflation will lead to higher scheme liabilities.

Actuarial movements in  
financial assumptions

The defined benefit obligation is calculated by projecting the  
future cash flows of the scheme for many years into the future. 
Consequently, the assumptions used can have a significant impact 
on the balance sheet position and income statement charge. In 
practice, future scheme experience may not be in line with the 
assumptions adopted. For example, an increase in the life 
expectancy of members would increase scheme liabilities.

Discount rate: interest income on 
scheme assets and cost on liabilities

Mortality: actuarial movements in 
demographic assumptions

Impact of uncertainty 
surrounding Brexit

Uncertainty in the UK economy may lead to market volatility that 
could affect plan assets and liabilities in several ways, such as:

Actuarial movements in financial 
assumptions

•  variation in corporate bond rates and inflation could result in 

volatility in the value of liabilities;

Discount rate: interest income on 
scheme assets and cost on liabilitiles

•  UK economic performance could impact the performance and 

valuation of plan assets.

Return on plan assets

The principal assumptions used by the independent qualified actuaries in updating the most recent valuation carried out as 
at 31 March 2017 of the UK scheme to 28 February 2019 for IAS 19 purposes were:

Pre-April 2006 rate of increase in pensions in payment
Post-April 2006 rate of increase in pensions in payment
Pension increases in deferment
Discount rate
Inflation assumption (RPI)

At  
28 February  

2019
%

3.00
2.10
3.00
2.60
3.10

At  
1 March  
2018
%

3.00
2.10
3.00
2.60
3.10

The mortality assumptions are based on standard mortality tables which allow for future mortality improvements. The 
assumptions are that a member currently aged 65 will live on average for a further 20.7 years (2018: 20.8 years) if they are 
male and for a further 23.2 years (2018: 23.3 years) if they are female. For a member who retires in 2039 at age 65, the 
assumptions are that they will live on average for a further 21.9 years (2018: 22.0 years) after retirement if they are male and 
for a further 24.5 years (2018: 24.5 years) after retirement if they are female.

The amounts recognised in the income statement in respect of the defined benefit scheme are as follows:

Net interest on net defined benefit liability
Administrative expense
Past service cost (GMP equalisation reserve)
Past service cost (augmentation)

Total expense recognised in the income statement (gross of deferred tax)

Amounts recognised in operating profit for past service costs or curtailment are £13.4m (2017/18: £nil).

2018/19
£m

5.9
3.7
13.1
0.3

23.0

2017/18
£m

 10.0 
 3.2 
–
–

13.2 

Whitbread Annual Report and Accounts 2018/19 151

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

30 Retirement benefits continued

The amounts taken to the consolidated statement of comprehensive income are as follows:

Actuarial gains
Return on plan assets lower than discount rate

Re-measurement effects recognised in other comprehensive income

The amounts recognised in the balance sheet are as follows:

Present value of defined benefit obligation
Fair value of scheme assets

Liability recognised in the balance sheet

2018/19
£m

(22.7)
24.6

1.9

2017/18
£m

(85.8)
36.9

(48.9)

2019
£m

2018
£m

(2,643.2)
2,523.6

(2,683.9)
2,395.3

(119.6)

(288.6)

During the year, the accounting deficit decreased from £288.6m at 1 March 2018 to £119.6m at 28 February 2019. The 
reduction is principally due to contributions by the Company, offset by past service cost recognised during the year.

Changes in the present value of the defined benefit obligation are as follows:

Opening defined benefit obligation 
Interest cost 
Past service cost to recognise additional liability in respect of guaranteed minimum pensions
Past service cost (augmentation)
Re-measurement due to:

Changes in financial assumptions
Changes in demographic assumptions
Experience adjustments

Benefits paid 
Benefits settled by the Group in relation to an unfunded pension scheme1

Closing defined benefit obligation 

2019
£m

 2,683.9 
 68.3 
 13.1 
 0.3 

 (12.4)
 (16.7)
 6.4 
 (99.6)
 (0.1)

2018
£m

 2,808.2 
 71.6 
–
–

 (38.3)
 (99.3)
 51.8 
 (109.4)
 (0.7)

 2,643.2 

 2,683.9 

1 

 The total of these items equals the cash paid by the Group as per the consolidated cash flow statement. ‘Contributions from employer’ include: 
 – Company deficit contributions; 
 – Company contributions towards an augmentation; 
 – contributions to cover administration expenses.

152 Whitbread Annual Report and Accounts 2018/19

30 Retirement benefits continued

Changes in the fair value of the scheme assets are as follows:

Opening fair value of scheme assets 
Interest income on scheme assets
Return on plan assets lower than discount rate2
Contributions from employer1
Additional contributions from Moorgate SLP1
Investment manager expenses paid by the employer1
Benefits paid 
Administrative expenses 

Closing fair value of scheme assets 

The major categories of plan assets are as follows:

Consolidated accounts 2018/19

2019
£m

 2,395.3 
 62.4 
 (24.6)
 182.3 
 9.7 
 1.8 
 (99.6)
 (3.7)

2018
£m

 2,383.1 
 61.6 
 (36.9)
 88.2 
 9.4 
 2.5 
 (109.4)
 (3.2)

 2,523.6 

 2,395.3 

Equities
Government bonds
Corporate bonds
Property
Other3

Quoted and  

pooled
£m

 514.2 
 1,332.1 
 176.5 
 38.9 
 148.2 

 2,209.9 

2019

Unquoted
£m

Total
£m

 85.8 
 –
 11.5 
 173.9 
 42.5 

 600.0 
 1,332.1 
 188.0 
 212.8 
 190.7 

Quoted and  

pooled
£m

 727.8 
 966.1 
 232.4 
 160.1 
 102.3 

2018

Unquoted
£m

 89.3 
– 
 17.8 
 93.8 
 5.7 

Total
£m

 817.1 
 966.1 
 250.2 
 253.9 
 108.0 

 313.7 

 2,523.6 

 2,188.7 

 206.6 

 2,395.3 

1 

 The total of these items equals the cash paid by the Group as per the consolidated cash flow statement. ‘Contributions from employer’ include: 
 – Company deficit contributions; 
 – Company contributions towards an augmentation; 
 – contributions to cover administration expenses.
Includes cost of managing fund assets. 

2 
3  Other primarily relates to assets held in respect of cash and net current assets.

The assumptions in relation to discount rate, mortality and inflation have a significant effect on the measurement of scheme 
liabilities. The following table shows the sensitivity of the valuation to changes in these assumptions:

Discount rate
0.25% increase to discount rate
0.25% decrease to discount rate
Inflation
0.25% increase to inflation rate
0.25% decrease to inflation rate
Life expectancy
Additional one-year increase to life expectancy

(Increase)/decrease  
in liability

2019
£m

2018
£m

 108.0 
 (115.0)

 (88.0)
 85.0 

116.0
(124.0)

(90.0)
87.0

 (90.0)

(91.0)

The above sensitivity analyses are based on a change in an assumption whilst holding all other assumptions constant. In practice, 
this is unlikely to occur and changes in some of the assumptions may be correlated. When calculating the sensitivity of the 
defined benefit obligation to significant actuarial assumptions, the same method (projected unit credit method) has been 
applied as when calculating the pension liability recognised within the balance sheet. The methods and types of 
assumptions did not change.

Whitbread Annual Report and Accounts 2018/19 153

Consolidated accounts

Notes to the consolidated financial statements continued
At 28 February 2019

31 Related party disclosure

The Group consists of a parent company, Whitbread PLC, incorporated in the UK and a number of subsidiaries and joint 
ventures held directly and indirectly by Whitbread PLC, which operate and are incorporated around the world. Note 10 to 
the Company’s separate financial statements lists details of the interests in subsidiaries and related undertakings.

The Group holds 6% as a general partnership interest in Moorgate Scottish Limited Partnership (SLP) with Whitbread 
Pension Trustees holding the balance as a limited partner. Moorgate SLP holds a 67.8% investment in a further partnership, 
Farringdon Scottish Partnership (SP), which was established by the Group to hold property assets. The remaining 32.2% 
interest in Farringdon SP is owned by the Group. The partnerships were set up in 2009/10 as part of a transaction with 
Whitbread Pension Trustees and the Group retains control over both partnerships and, as such, they are fully consolidated 
in these consolidated financial statements. Further details can be found in Note 30.

Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other subsidiaries are held directly 
and indirectly by Whitbread Group PLC.

Related party transactions

Sales to a related party
Amounts owed by related party
Amounts owed to related party

Joint ventures
For details of the Group’s investments in joint ventures see Note 16.

Compensation of key management personnel (including directors):

Short-term employee benefits
Post employment benefits
Share-based payments

2018/19
Joint ventures
£m

2017/18
Joint ventures
(restated)
£m

0.1
–
–

0.1
–
–

2018/19
£m

2017/18
£m

7.6
–
10.0

17.6

7.3
–
0.6

7.9

Terms and conditions of transactions with related parties
Sales to, and purchases from, related parties are made at normal market prices. Outstanding balances at year-end are 
unsecured and settlement occurs in cash. There have been no guarantees provided, or received, for any related party 
receivables. No adjustment for expected credit loss relating to amounts owed by related parties has been made (2018: £nil). 
An assessment is undertaken, each financial year, through examining the financial position of the related parties and 
the market in which the related parties operate.

Transactions with other related parties
Details of transactions with directors are detailed in the remuneration report on pages 72 to 89.

154 Whitbread Annual Report and Accounts 2018/19

Company accounts 2018/19

Company accounts 2018/19

156  Company balance sheet
157  Company statement of changes in equity
158  Notes to the Company financial statements

Whitbread Annual Report and Accounts 2018/19 155

Company balance sheet
At 28 February 2019

Fixed assets
Investment in subsidiaries

Total non-current assets

Current assets
Debtors: amounts falling due within one year

Current liabilities
Creditors: amounts falling due within one year

Net current liabilities

Net assets

Capital and reserves
Share capital
Share premium
Capital redemption reserve
Retained earnings1
Treasury reserve

Shareholders’ funds

28 February  

2019
£m

Notes

1 March  
2018
£m

4

5

6

7
8
8
8
8

2,400.8

2,400.8

 2,378.4 

 2,378.4 

6.8

 4.2

(23.2)

(16.4)

 (16.9)

 (12.7)

2,384.4

 2,365.7

150.6
81.5
12.3
2,494.7
(354.7)

 150.4 
 73.2 
 12.3 
 2,319.2 
 (189.4)

2,384.4

 2,365.7

1  The income statement of the parent company is omitted from the Company’s accounts by virtue of the exemption granted by Section 408 of the Companies Act 

2006. The profit generated in the year for ordinary shareholders, and included in the financial statements of the parent company, amounted to £345.1m  
(2017/18 profit of £582.3m).

Alison Brittain 
Chief Executive 
29 April 2019

Nicholas Cadbury
Finance Director

156 Whitbread Annual Report and Accounts 2018/19

Company accountsCompany statement of changes in equity
Year ended 28 February 2019

Company accounts 2018/19

At 2 March 2017

Profit for the year

Total comprehensive income

Ordinary shares issued
Accrued share-based payments
Loss on ESOT shares issued
Equity dividends

At 1 March 2018
Profit for the year

Total comprehensive income

Ordinary shares issued
Accrued share-based payments
Loss on ESOT shares issued
Equity dividends
Shares purchased in buyback1

Share  
capital  

(Note 7)
£m

150.2

–

 – 

 0.2 
 – 
 – 
 – 

 150.4 
–

–

0.2
–
–
–
–

Share  
 premium  
(Note 8)
£m

Capital  
redemption  
reserve  
(Note 8)
£m

Retained  
earnings  
(Note 8)
£m

Treasury  
reserve  
(Note 8)
£m

Total
£m

68.0

12.3

1,912.2

(191.4)

1,951.3

–

 – 

 5.2 
 – 
 – 
 – 

 73.2 
–

–

8.3
–
–
–
–

–

 – 

 – 
 – 
 – 
 – 

582.3

 582.3 

 – 
 4.3 
 (2.0)
 (177.6)

–

 – 

 – 
 – 
 2.0 
 – 

582.3

 582.3 

 5.4 
 4.3 
 – 
 (177.6)

 12.3 
–

 2,319.2 
345.1

 (189.4)
–

 2,365.7 
345.1

–

–
–
–
–
–

345.1

–
22.4
(4.6)
(187.4)
–

–

–

4.6
–
(169.9)

345.1

8.5
22.4
–
(187.4)
(169.9)

At 28 February 2019

150.6

81.5

12.3

2,494.7

(354.7)

2,384.4

1  Details of the share buyback scheme are given in Note 26 to the consolidated accounts.

Whitbread Annual Report and Accounts 2018/19 157

Notes to the Company financial statements
At 28 February 2019

1 Basis of accounting

The financial statements of Whitbread PLC for the year ended 28 February 2019 were authorised for issue by the Board of 
Directors on 29 April 2019. The financial year represents the 52 weeks to 28 February 2019 (prior financial year: 52 weeks  
to 1 March 2018).

The financial statements are prepared under the historical cost convention and in accordance with applicable UK 
Accounting Standards. The Company meets the definition of a qualifying entity under FRS 100 ‘Application of Financial 
Reporting Requirements’ as issued by the Financial Reporting Council (FRC). Accordingly, the financial statements are 
prepared in accordance with FRS 101 ‘Reduced Disclosure Framework’.

As permitted by FRS 101, the Company has taken advantage of the disclosure exemptions available under that standard in 
relation to share-based payments, non-current assets held for sale, financial instruments, capital management, presentation 
of comparative information in respect of certain assets, presentation of a cash flow statement, standards not yet effective, 
impairment of assets and related party transactions.

Where required, equivalent disclosures are given in the consolidated financial statements of the Group.

2 Summary of significant accounting policies

Investments
Investments held as fixed assets are stated at cost less provision for any impairment. The carrying value of investments  
are reviewed for impairment when events or changes in circumstances indicate that the carrying amount may not  
be recoverable.

3 Dividends paid and proposed

Final dividend, proposed and paid, relating to the prior year
Interim dividend, proposed and paid, for the current year

Total equity dividends paid in the year

Dividends on other shares:

B share dividend
C share dividend

Total dividends paid

2018/19

2017/18

pence  

per share

69.75
32.65

0.50
0.60

pence  

per share

65.90
31.40

0.50
0.60

£m

127.6
59.8

187.4

–
–

–

187.4

£m

120.3
57.3

177.6

–
–

–

177.6

Proposed for approval at Annual General Meeting:

Final equity dividend for the current year

67.00

120.5

69.75

127.4

A final dividend of 67.00 per share (2018: 69.75p) amounting to a dividend of £120.5m (2018: £127.4m) was recommended 
by the directors at their meeting on 29 April 2019. A dividend reinvestment plan (DRIP) alternative will be offered.  
The proposed final dividend is subject to approval by shareholders at the Annual General Meeting and has not been 
included as a liability in these financial statements.

The Company announced a share buyback scheme during the year. More details are given in Note 26 to the consolidated 
accounts.

158 Whitbread Annual Report and Accounts 2018/19

Company accounts4 Investment in subsidiary undertakings

Investments at cost

At 1 March 2018
Contributions to subsidiaries in respect of share-based payments

At 28 February 2019

Significant trading subsidiary undertakings

Principal activity

Whitbread Group PLC

Hotels & Restaurants

Premier Inn Hotels Limited

Hotels

Company accounts 2018/19

2019 
£m

2,378.4
22.4

2,400.8

2018 
£m

 2,374.1 
4.3 

2,378.4 

Country of  

incorporation

Country of 
principal 
operations

% of  
equity and 
votes held

England

England

England

England

100.0

100.0

Whitbread Group PLC, in which the Company has an investment, holds 6% as a general partnership interest in Moorgate 
Scottish Limited Partnership (SLP) with Whitbread Pension Trustees holding the balance as a limited partner. Moorgate SLP 
holds a 67.8% investment in a further partnership, Farringdon Scottish Partnership (SP), which was established by the 
Group to hold property assets. The remaining 32.2% interest in Farringdon SP is owned by Whitbread Group PLC. The 
partnerships were set up in 2009/10 as part of a transaction with Whitbread Pension Trustees. Further details can be found 
in Note 30 of the Whitbread PLC consolidated financial statements.

Shares in Whitbread Group PLC are held directly by Whitbread PLC. Shares in the other subsidiaries are held directly  
or indirectly by Whitbread Group PLC or its subsidiaries. A full list of subsidiaries and related undertakings is provided in 
Note 10.

5 Debtors

Amounts falling due within one year

Amounts due from subsidiary undertaking
Corporation tax receivable

6 Creditors

Amounts falling due within one year

Amounts owed to subsidiary undertakings
Unclaimed dividends
Other payable

2019  
£m 

5.7
1.1

6.8

2019  
£m 

–
6.0
17.2

23.2

2018  
£m 

–
 4.2 

 4.2 

2018  
£m 

 11.2 
 5.7 
–

 16.9 

Whitbread Annual Report and Accounts 2018/19 159

Notes to the Company financial statements continued
At 28 February 2019

7 Share capital

Ordinary share capital

Allotted, called up and fully paid ordinary shares of 76.80p each (2018: 76.80p each) 

At 2 March 2017
Issued 

At 1 March 2018
Issued

At 28 February 2019

million

195.4
0.2

195.6
0.3

195.9

£m

150.2
0.2

150.4
0.2

150.6

At the 2018 Annual General Meeting, the Company was authorised to purchase up to 18.3m of its own shares on the open 
market.

Following the completion of the sale of Costa Limited on 3 January 2019, the Group announced its intention to start a share 
buyback programme. In the period to 28 February 2019, the Group purchased 3.5 million ordinary shares (representing 
approximately 1.8% of the issued ordinary share capital) at an average price of £48.87 per share, and an aggregate cost of 
£169.9m under the share buyback programme. Whitbread initially intends to hold the purchased shares as treasury shares.

On 11 April 2019, Whitbread PLC cancelled 3.0m treasury shares.

During the year, options over 0.3m ordinary shares, fully paid, were exercised by employees under the terms of various 
share option schemes (2017/18: 0.2m).

Preference share capital

Allotted, called up and fully paid shares of 1p each (2018: 1p each)

At 2 March 2017, 1 March 2018 and 28 February 2019

B Shares

C Shares

million

2.0

£m

–

million

1.9

£m

–

At 28 February 2019 there were outstanding options for employees to purchase up to 1.1m (2018: 1.3m) ordinary shares of  
76.80 pence each between 2018 and 2023 at prices between £27.46 and £38.66 per share (2018: between 2017 and 2022 
at prices between £19.14 and £38.66 per share).

8 Reserves

Share premium
The share premium reserve is the premium paid on the Company’s 76.80p ordinary shares.

Capital redemption reserve
A capital redemption reserve was created on the cancellation of the Company’s B and C preference shares and also 
includes the nominal value of cancelled ordinary shares.

Retained earnings
Included in retained earnings are distributable reserves of £1,995.3m (2018: £2,196.7m).

Treasury reserve
This reserve relates to shares held by an independently managed employee share ownership trust (ESOT) and treasury 
shares held by Whitbread PLC. The shares held by the ESOT were purchased in order to satisfy outstanding employee 
share options and potential awards under the Long Term Incentive Plan (LTIP) and other incentive schemes.

The movement in treasury shares during the year is set out in the table below:

At 1 March 2018

Exercised
Shares purchased – share buyback scheme (see Note 7)

At 28 February 2019

Treasury shares held  
by Whitbread PLC

ESOT shares held

million

12.1

–
3.5

15.6

£m

million

177.2

–
169.9

347.1

0.8

(0.3)
–

0.5

£m

12.2

(4.6)
–

7.6

160 Whitbread Annual Report and Accounts 2018/19

Company accountsCompany accounts 2018/19

9 Contingent liabilities

Whitbread PLC is a member of the Whitbread Group PLC VAT group. All members are jointly and severally liable for the 
liability. At the balance sheet date the Group liability stood at £6.9m (2018: £24.2m).

10 Related parties

The Company has taken advantage of the exemption under paragraph 8(k) of Financial Reporting Standard 101 not to 
disclose transactions with other Group companies.

Details of related undertakings are shown below:

Active related undertakings

Company name

Brickwoods Limited

Duttons Brewery Limited 

Elm Hotel Holdings Limited

Farringdon Scottish Partnership

Milton (SC) 2 Limited

Milton (SC) Limited

Milton 1 Limited

Moorgate Scottish Limited Partnership

Country of incorporation

Class of shares held

England1

England1

England1

Scotland2

Scotland2

Scotland2

England1

Scotland2

Ordinary £0.25

Ordinary £1.00 

Ordinary £0.10

n/a

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

n/a

P I Hotels and Restaurants Ireland Limited

Ireland3

 Ordinary EUR 1.00 

Premier Inn (Isle of Man) Limited

Isle of Man4

Ordinary £1.00 

Premier Inn (Jersey) Limited

Premier Inn (UK) Limited

Premier Inn Glasgow Limited

Premier Inn GmbH

Premier Inn Hotels Limited

Premier Inn Hotels LLC

Premier Inn Hotels Qatar

Premier Inn International  
Development Limited

Premier Inn Kier Limited

Premier Inn Manchester Airport Limited

Premier Inn Manchester Trafford Limited

Premier Inn Ochre Limited

Premier Inn Westminster Limited 

Premier Travel Inn India Limited

PT. Whitbread Indonesia

PTI Middle East Limited

Jersey5

England1

England1

Germany8

England1

United Arab 
Emirates6

Qatar7

England1

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary EUR 25,000

Ordinary £1.00 

Ordinary AED 1,000

Ordinary QAR 100.00

Ordinary £1.00 

England1

A Ordinary £1.00

England1

England1

England1

England1

England1

B Ordinary £1.00

Ordinary £1.00 

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Indonesia10

Ordinary USD 1.00

United Arab 
Emirates11

Ordinary AED 1,000

Silk Street Hotels Limited

England1

Deferred £1.00

Square October 1 Limited

St Andrews Homes Limited 

Stoneshell Limited 

England1

England1

England1

Ordinary USD 0.01

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

–

–

–

n/a

–

–

–

n/a

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

100.0

100.0

100.0

n/a

100.0

100.0

100.0

n/a

100.0

100.0

100.0

100.0

100.0

100.0

100.0

49.0

49.0

100.0

100.0

100.0

n/a

100.0

100.0

100.0

n/a

100.0

100.0

100.0

100.0

100.0

100.0

100.0

49.0

49.0

100.0

100.0

–

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

–

50.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

99.1

0.1

100.0

100.0

100.0

Whitbread Annual Report and Accounts 2018/19 161

Notes to the Company financial statements continued
At 28 February 2019

10 Related parties continued

Active related undertakings continued

Company name

Swift Hotels Limited

Country of incorporation

Class of shares held

England1

Ordinary £1.00

T.F. Ashe & Nephew Limited 

England1

Preference shares £5.00

Deferred £1.00

Ordinary £0.01

Whitbread Asia Pacific Private Limited

Singapore12

Ordinary SGD 1.00

Whitbread East Pennines Limited

Whitbread Group PLC 

Whitbread Holdings Germany GmbH

Whitbread Hotel Company Limited 

Whitbread International Sourcing Business 
Services (Shanghai) Co., Ltd

Whitbread Properties Limited 

England1

England1

Germany8

England1

China9

England1

Whitbread Pub Restaurants Business Limited  England1

Whitbread West Pennines Limited 

England1

WHRI Development DMCC

United Arab 
Emirates13

Ordinary £1.00

Ordinary £0.25

A Ordinary £0.25

Ordinary EUR 25,000

Ordinary £0.10

Ordinary RMB 1.00

5% Non-Cumulative 
Preference £0.50

7% Non-Cumulative 
Preference £0.25

Ordinary £0.175

Ordinary £1.00

Ordinary £1.00

Ordinary AED 1,000

WHRI Holding Company Limited

England1

Ordinary £1.00

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

–

–

–

–

–

–

100.0

100.0

–

–

–

–

–

–

–

–

–

–

100.0

100.0

100.0

100.0

100.0

100.0

–

–

100.0

100.0

99.9

0.1

100.0

100.0

100.0

100.0

91.7

8.3

100.0

100.0

100.0

100.0

100.0

24.9

100.0

100.0

100.0

100.0

100.0

100.0

16.4

58.7

100.0

100.0

100.0

100.0

162 Whitbread Annual Report and Accounts 2018/19

Company accounts10 Related parties continued

Dormant related undertakings

Company name

Advisebegin Limited 

Alastair Campbell & Company Limited 

Country of incorporation

Class of shares held

England1

Scotland15

Ordinary £1.00 

Ordinary £1.00 

Archibald Campbell Hope & King Limited

Scotland15

Ordinary £1.00 

Autumn Days Limited 

Belgrave Hotel Limited

Belstead Brook Manor Hotel Limited 

Brewers Fayre Limited 

Britannia Inns Limited 

Broughton Park Hotel Limited 

Carpenters of Widnes Limited

Cherwell Inns Limited

Chiswell Overseas Limited 

Chiswell Properties Limited

Churchgate Manor Hotel Limited 

Country Club Hotels Limited

Cromwell Hotel (Stevenage) 

Cymric Hotel Company Limited

Danesk Limited 

David Williams (Builth) Limited 

Dealend Limited 

Delamont Freres Limited 

Delaunay Freres Limited 

Dome Restaurants Limited 

Dragon Inns and Restaurants Limited 

Dukes Head 1988 Limited

E. Lacon & Co., Limited 

E.B. Holdings Limited 

Evan Evans Bevan Limited 

Finite Hotel Systems Limited

Fleet Wines & Spirits Limited

Forest of Arden Golf and  
Country Club Limited

Gable Care Limited 

Goodhews (Castle)

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

Scotland2

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £0.01

Deferred Ordinary £1.00

A Ordinary  
Non-Voting £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

B Ordinary £1.00

W Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

A Ordinary £1.00

B Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

A Ordinary £1.00 

Ordinary £1.00

Company accounts 2018/19

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

66.7

33.3

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

50.0

50.0

100.0

100.0

100.0

51.0

49.0

Whitbread Annual Report and Accounts 2018/19 163

Notes to the Company financial statements continued
At 28 February 2019

10 Related parties continued

Dormant related undertakings continued

Company name

Country of incorporation

Class of shares held

Goodhews (Holdings) Limited

England1

A Ordinary £1.00

Goodhews (Inns)

Goodhews (Restaurants)

Goodhews B. & S. Limited

Goodhews Enterprises

Goodhews Limited

Gough Brothers Limited

Grosvenor Leisure Limited

Hammock Limited

Hart & Co., (Boats) Limited

England1

England1

England1

England1

England1

England1

England1

England1

England1

B Ordinary £1.00 

C Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00 

Deferred Ordinary £.0.20

Ordinary £0.20

Ordinary £1.00 

Ordinary £1.00 

1% Non-Cumulative 
Preference £1.00

Ordinary £1.00

1% Non-Cumulative 
Preference £0.01

Harveys Leisure Promotions Limited

England1

A Ordinary £1.00

Hunter & Oliver Limited 

J. Burton (Warwick) Limited 

J. J. Norman and Ellery Limited 

James Bell and Company Limited

Jestbread Limited 

Kingsmills Hotel Company Limited 

Lambtons Ale Limited 

Latewise Limited 

Lawnpark Limited 

Leisure and Retail Resources Limited

Lloyds Avenue Catering Limited

London International Hotel Limited 

Lorimer & Clark, Limited 

Mackeson & Company Limited

Mackies Wine Company Limited 

Maredrove Limited 

Marine Hotel Porthcawl Limited 

Marlow Catering Limited 

England1

England1

England1

England1

England1

Scotland15

England1

England1

England1

England1

England1

England1

Scotland15

England1

England1

England1

England1

England1

164 Whitbread Annual Report and Accounts 2018/19

B Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Deferred Ordinary £0.25 

Ordinary £0.01

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

3% Non-Cumulative 
Preference £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

53.4

100.0

99.6

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

42.2

42.2

15.6

100.0

100.0

100.0

100.0

100.0

97.6

2.4

100.0

100.0

99.0

1.0

–

70.0

30.0

100.0

100.0

100.0

96.2

3.8

100.0

100.0

100.0

53.4

100.0

99.6

50.0

50.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

Company accounts10 Related parties continued

Dormant related undertakings continued

Company name

Country of incorporation

Class of shares held

Meon Valley Golf and Country Club Limited 

England1

Milton 2 Limited

Morans of Bristol Limited 

Morris's Wine Stores Limited

New Clapton Stadium Company Limited

Norseman Lager Limited 

England1

England1

England1

England1

England1

Ordinary £1.00

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

5.6% Non-Cumulative 
Preference £1.00

Ordinary £0.05

Ordinary £1.00 

Pacific Caledonian Properties Limited 

Scotland14

Ordinary £1.00 

Percheron Properties Limited 

Peter Dominic Limited 

PI Hotels York Limited

Piquant Caterers Limited 

Pizzaland Limited

Premier Inn Limited

Premier Inn (Bath Street Limited)

England1

England1

England1

England1

England1

England1

Jersey5

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Ordinary £1.00 

Premier Inn (Frankfurt Ostbahnhof) GmbH

Germany8

Ordinary EUR 25,000

Premier Inn Dortmund Königswall GmbH

Germany8

Ordinary EUR 25,000

Premier Inn Frankfurt Eschborn GmbH

Germany8

Ordinary EUR 25,000

Premier Inn Hamburg Nordanalstrasse GmbH Germany8

Ordinary EUR 25,000

Premier Inn Investments GmbH

Germany8

Ordinary EUR 25,000

Premier Inn Mannheim Quadrate T1 GmbH

Germany8

Ordinary EUR 25,000

Premier Inn München Frankfurter Ring GmbH Germany8

Ordinary EUR 25,000

Premier Inn Troon Limited

Priory Leisure Limited

R.C. Gough and Co. Limited 

Raybain (Northern) Limited 

Raybain (Wine Bars) Limited 

Respotel Limited 

Rhymney Breweries Limited 

S & S Property Limited 

S.H. Ward & Company Limited 

Salford Automatics Limited 

Scorechance 1 Limited

Scorechance 12 Limited

Scorechance 17 Limited

Scorechance 25 Limited

Scorechance 8 Limited

Sheffield Automatics Limited 

Shewell Limited 

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Company accounts 2018/19

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

5.4

94.6

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

Whitbread Annual Report and Accounts 2018/19 165

Notes to the Company financial statements continued
At 28 February 2019

10 Related parties continued

Dormant related undertakings continued

Company name

Country of incorporation

Class of shares held

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

Silk Street Hotel Liverpool Limited 

Small & Co. (Engineering) Limited

Small & Co.Limited

Spring Soft Drinks Limited 

Sprowston Manor Hotel Limited 

Square October 2 Limited

Square October 3 Limited

St Andrews Homes (1995) Limited 

England1

England1

England1

England1

England1

England1

England1

England1

St Martins Care Homes Investments Limited 

England1

Stripe Travel Inn Limited

Strong and Co. of Romsey Limited 

Summerfields Care Limited 

Sun Taverns Limited

Sweetings (Chop House) Limited 

Swift (Lurchrise) Limited 

Swift Hotels (1995) Limited 

Swift Hotels (Management) Limited 

Swift Inns and Restaurants Limited 

England1

England1

England1

England1

England1

England1

England1

England1

England1

Swift Profit Sharing Scheme Trustees Limited  England1

Swift Quest Limited 

Swingbridge Hotel Limited

Tewkesbury Park Golf and  
Country Club Limited 

The Barcave Group Limited

England1

England1

England1

England1

The Dominic Group Limited 

England1

The Four Seasons Hotel Investments Limited

England1

The Four Seasons Hotel Investments 
Management Limited

The Four Seasons Hotel Limited 

The Oyster Spa Company Limited 

The Portsmouth and Brighton United 
Breweries, Limited 

Thomas Wethered & Sons Limited

England1

England1

England1

England1

England1

Threlfalls (Liverpool & Birkenhead) Limited 

England1

166 Whitbread Annual Report and Accounts 2018/19

Ordinary £1.00

Ordinary £1.00

7% Cumulative 
Preference £1.00 

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

7% Cumulative 
Preference £1.00 

Ordinary £1.00

Ordinary £1.00

8% Cumulative 
Preference A £1.00

8% Cumulative 
Preference B £1.00

Ordinary £1.00

Preferred Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £0.25

Ordinary £1.00

Ordinary £1.00

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

0.7

99.3

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

90.9

9.1

100.0

33.0

100.0

28.1

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

30.2

8.8

100.0

100.0

100.0

100.0

100.0

100.0

Company accounts10 Related parties continued

Dormant related undertakings continued

Company name

Country of incorporation

Class of shares held

Threlfalls (Salford) Limited

Trentrise Limited 

UNA 312. Equity Management GmbH

UNA 344. Equity Management GmbH

UNA 352. Equity Management GmbH

Uncle Sam's Limited

Virlat Limited

W. M. Darley, Limited 

W. R. Wines Limited 

West Country Breweries Limited 

Wheeler Gate Limited 

Whitbread (G.C.) Limited 

Whitbread Company Two Limited

Whitbread Developments Limited 

Whitbread Devon Limited 

Whitbread Directors 1 Limited

Whitbread Directors 2 Limited

Whitbread Dunstable Limited

Whitbread Enterprise Centre Limited

Whitbread Finance PLC

Whitbread Fremlins Limited

England1

England1

Germany8

Germany8

Germany8

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

England1

Whitbread Golf and Country Club Limited

England1

Ordinary £1.00

Ordinary £1.00

Ordinary EUR 25,000

Ordinary EUR 25,000

Ordinary EUR 25,000

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Preference £1.00

Preferred Ordinary £0.01

Deferred £1.00

Ordinary £0.01

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £0.05

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

5% Non-Cumulative 
Preference £1.00 

A Ordinary £1.00

Whitbread Golf Club Limited

England1

Ordinary £1.00

Whitbread Guarantee Company Two Limited England1

n/a

n/a

Whitbread Healthcare Trustees Limited

Whitbread Hotel (Bournemouth) Limited

Whitbread Hotels (Management) Limited

Whitbread International Limited 

Whitbread International Trading Limited 

Whitbread Investment Company Limited

Whitbread Investment Company  
Securities Limited 

Whitbread London Limited 

Whitbread Nominees Limited 

England1

England1

England1

England1

England1

England1

England1

England1

England1

Ordinary £1.00

Ordinary £0.05

Deferred £1.00 

USD 0.01

Ordinary £1.00

Ordinary £0.25

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

–

–

–

–

–

–

–

–

–

–

Company accounts 2018/19

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of class of 
shares held 
by the parent 
company

% of nominal 
value (where 
applicable)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

n/a

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

49.8

49.8

0.4

99.0

1.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

45.0

55.0

100.0

n/a

100.0

100.0

100.0

–

100.0

100.0

100.0

100.0

100.0

100.0

Whitbread Annual Report and Accounts 2018/19 167

Notes to the Company financial statements continued
At 28 February 2019

10 Related parties continued

Dormant related undertakings continued

Company name

Country of incorporation

Class of shares held

Whitbread Pension Trustee Directors 
Company Limited

Whitbread Pension Trustees

Whitbread Pub and Bars Limited 

Whitbread Pub Partnership Limited

Whitbread Quest Trustee Limited 

Whitbread Restaurants Limited

England1

England1

England1

England1

England1

England1

Whitbread Restaurants (Australia) Limited

England1

Whitbread Scotland Limited

Whitbread Secretaries Limited

Scotland14

England1

n/a

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £0.56

Ordinary £1.00

Ordinary £0.05

4% Preference £0.05

% of class of 
shares held 
by the parent 
company

n/a

–

–

–

–

–

–

–

–

–

–

Whitbread Share Ownership Trustees Limited England1

n/a

n/a

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Whitbread Spa Company Limited

Whitbread Sunderland (1995) Limited

Whitbread Sunderland 2 Limited

England1

England1

England1

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00 

5.6% Non-Cumulative 
Preference £1.00

Whitbread Sunderland Limited

England1

Ordinary £5.00

Whitbread Trafalgar Properties Limited 

England1

A Ordinary £1.00

Preference £5.00 

Whitbread UK Limited 

Whitbread Wales Limited 

Whitbread Wessex Limited 

White Cross Films Limited 

Wiggin Tree Limited 

Willhouse Limited

England1

England1

England1

England1

England1

England1

B Ordinary £1.00 

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Ordinary £1.00

Deferred £1.00

Q Ordinary £1.00

W Ordinary £1.00

William Overy Crane Hire Limited 

England1

Ordinary £1.00

The registered office of the above companies is as follows:

1  Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable, Beds, LU5 5XE
2  4th Floor Saltire Court, 20 Castle Terrace, Edinburgh, EH1 2EN
3  3rd Floor Kilmore House, Park Lane, Spencer Dock, Dublin 1, Ireland
4  2nd Floor, St Mary’s Court, 20 Hill Street, Douglas, IM1 1EU, Isle of Man
5  4th Floor, St Paul’s Gate, 22-24 New Street, St Helier, JE1 4TR, Jersey
6  Ground Floor, Premier Inn Dubai Investment Park, P.O. Box 35118, Dubai, United Arab Emirates
7  3rd floor, Tornado Towers, PO Box 34040, Doha, Qatar
8  Messeturm (12th Floor), Friedrich-Ebert-Anlage 49, 60308 Frankfurt am Main, Germany
9  Room 742, 968 West Beijing Road, Jing’an District, Shanghai, China
10  Gandaria 8 Office Tower, 19th Floor Unit A1, Jalan Sultan Iskandarmuda, Kebayoran Lama, 12240, Indonesia
11  TMF Services B.V., Nassima Tower, Office 1401, Sheikh Zayed Road, PO Box 213975, Dubai, United Arab Emirates
12  38 Beach Road, 29-11 South Beach Tower, Singapore 189767, Singapore
13  Almas 6C, Almas Tower, Jumeirah Lake Towers, Dubai, United Arab Emirates
14  4th Floor, 115 George Street, Edinburgh, EH2 4JN, Scotland
15  The Royal Scot Hotel, 111 Glasgow Road, Edinburgh, EH12 8NF, Scotland

168 Whitbread Annual Report and Accounts 2018/19

% of class of 
shares held 
by the Group  
(if different 
from the  
parent 
company)

% of nominal 
value (where 
applicable)

n/a

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

n/a

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

n/a

100.0

100.0

100.0

100.0

100.0

–

100.0

100.0

50.0

50.0

n/a

100.0

100.0

57.0

43.0

50.0

50.0

50.0

50.0

100.0

100.0

100.0

100.0

100.0

50.0

25.0

25.0

100.0

Company accountsShareholder services

Useful contacts

Registrars
Link Asset Services
Whitbread Share Register
The Register
34 Beckenham Road
Kent 
BR3 4TU

The website address is  
www.linkassetservices.com

For enquiries regarding your 
shareholding please telephone 
+44 (0)344 855 2327. 
Alternatively you can email: 
whitbread@linkgroup.co.uk

Registered office
Whitbread PLC
Whitbread Court
Houghton Hall Business Park
Porz Avenue
Dunstable
Bedfordshire
LU5 5XE

General Counsel  
and Company Secretary
Chris Vaughan

Managing your shareholdings
You can manage your shareholding by visiting  
www.whitbread-shares.com. This is a secure online  
site where you can:

• sign up to receive shareholder information by email;

• buy and sell shares via the Link Share Dealing Service;

• view your holding and get an indicative valuation; and 

• change your personal details.

You will need to have your investor code to hand.  
This can be found on the following documentation:

• share certificate;

• dividend voucher; or

• proxy card.

Please ensure that you advise Link promptly of any  
change of address.

Analysis of ordinary shares at 1 March 2019

Band

1-100
101-500
501-1,000
1,001-5,000

5,001-10,000
10,001-50,000
50,001-100,000
100,001-500,000
500,001-1,000,000
1,000,001-5,000,000
5,000,001+

Total

Financial reporting calendar
Dates subject to confirmation

Half-year end

Announcement of half-year results
End of financial year

Shareholder information

Share dealing service1 
For Link Share Dealing Services you can telephone  
+44 (0)371 664 0445. Calls are charged at the standard 
geographic rate and will vary by provider. Calls from outside 
the United Kingdom will be charged at the applicable 
international rate. Lines are open between 8.00am – 4.30pm, 
Monday to Friday excluding public holidays in England  
and Wales.

Private shareholder
Private shareholders are shareholders who hold their shares 
in their own name on the Company’s Register of Members. 
They have full voting rights and have the right to stipulate 
their communication preferences and bank account 
preferences on their own holding. 

Nominee shareholder
Nominee shareholders are underlying beneficial shareholders 
who hold their shares through a nominee company.  
The name of the nominee company will appear on the 
Company’s Register of Members. It will depend on the terms 
and conditions of the nominee provider as to whether 
underlying shareholders receive copies of the AGM 
documents and any other company documents that are 
mailed. Dividend options may also be restricted by the 
nominee. If underlying shareholders wish to receive 
Company mailings then they have the right to request to be 
put on the beneficial holders’ information rights register, 
which can be arranged via their nominee provider.

Annual General Meeting 2019
The 2019 AGM will be held at 2.00pm on 19th June 2019  
at Church House Conference Centre, Dean’s Yard, 
Westminster, London SW1P 3NZ.

1   These details have been provided for information only and any action you 
take is at your own risk. If you are in any doubt about what action to take, 
please consult your own financial advisor. Should you not wish to use  
these services you could find a broker in your local area, on the internet, or 
enquire about share dealing at any high street bank or building society. The 
availability of this service should not be taken as a recommendation to deal.

Number of
holders

 21,671 
 12,614 
 2,594 
 1,661 

 197 
 264 
 90 
 127 
 41 
 29 
 5 

% of
holders 

55.15
32.10
6.60
4.23

0.50
0.67
0.23
0.32
0.10
0.07
0.01

Number
of shares 

 783,849 
 2,972,030 
 1,826,493 
 3,171,728 

 1,403,271 
 6,273,035 
 6,486,522 
 27,275,852 
 27,994,213 
 63,982,097 
 53,663,828 

% of share
capital 

0.40
1.52
0.93
1.62

0.72
3.20
3.31
13.93
14.30
32.67
27.40

 39,293 

100.00

 195,832,918 

100.00

29 August 2019

22 October 2019
27 February 2020

Whitbread Annual Report and Accounts 2018/19 169 

Shareholder information

Shareholder services continued

Dividend history

2018/19

2017/18

2016/17

2015/16

2014/15

Dividend diary 2019/20 

Ex-dividend date for final dividend

Record date for final dividend
DRIP election date
Payment of final dividend
Ex-dividend date for interim dividend
Record date for interim dividend
DRIP election date
Payment of interim dividend

Share price history

2018/19

2017/18

2016/17

2015/16

2014/15

99.65p

101.15p

95.80p

90.35p

82.15p

30 May 2019

31 May 2019
14 June 2019
5 July 2019
7 November 2019
8 November 2019
22 November 2019
13 December 2019

4,965p

Dividend Reinvestment Plan
To reinvest your dividend you will need to sign up for the 
Dividend Reinvestment Plan (the DRIP). The Terms and 
Conditions of the DRIP and a Shareholder Dividend Form are 
available at www.whitbread-shares.com or can be requested 
from Link Asset Services. For enquiries regarding the DRIP 
please telephone +44 (0)371 664 0381.

Dividend payments by BACS
We can pay your dividends directly to your bank or building 
society account using the Bankers’ Automated Clearing 
Service (BACS). This means that your dividend will be in your 
account on the same day we make the payment. Your tax 
voucher will be posted to your home address. If you would 
like to use this method please ring the registrars on  
+44 (0)344 855 2327.

Shareholder FAQs 
Where can I find information about B and C shares?
As outlined in the original circulars, the Company made two 
separate purchase offers for the B and C shares. There will 
be no further purchase offers. The Company does have the 
right to convert the B and C shares to ordinary shares, but 
there is no current intention to do so. The B and C shares will 
continue to attract an annual dividend payment.

How can I find the current share prices?
You can keep up to date with the current share price at the 
Company’s website: www.whitbread.co.uk. 

I have lost my share certificate, how can I get a 
replacement?
If you have lost your certificate please contact the 
Company’s registrars, Link Asset Services, on the 
shareholder helpline +44 (0)344 855 2327. They will be  
able to assist you in arranging a replacement.

5,440p

5,285p

3,617p

3,512p

3,391p

4,307p

4,356p

3,649p

3,846p

Am I entitled to shareholder benefits?
Shareholders with a holding of 64 shares or more are eligible 
to receive a shareholder benefits card. Those shareholders 
who have previously registered to receive the shareholder 
benefits card should automatically have received the card 
with the Annual Report and Accounts mailing. Shareholders 
who wish to register for a card can do so by contacting Link, 
whose contact details are shown on page 169.

Unsolicited mail
We are aware that some shareholders have had occasion  
to complain of the use, by outside organisations, of 
information obtained from Whitbread’s share register. 
Whitbread, like other companies, cannot by law refuse  
to supply such information provided that the organisation 
concerned pays the appropriate statutory fee. If you are  
a resident in the UK and wish to stop receiving unsolicited 
mail then you should register with the Mailing Preference 
Service, telephone: 0845 703 4599 or you can register 
online: www.mpsonline.org.uk

High

Low

Capital gains tax 
For further information on:

•   the market value of shares in the Company as at  

31 March 1982;

•  the reduction of Capital on 10 May 2001; and

•  the special dividend and share consolidation in May 2005,

or if you require any further information on capital gains tax 
allocations, please refer to the investors’ section of the 
Company’s website: www.whitbread.co.uk.

170 Whitbread Annual Report and Accounts 2018/19

Shareholder information

Return of capital
At the Company’s Capital Markets Day in February 2019,  
we announced our intention to return at least £2.5 billion  
to shareholders from the proceeds of the sale of Costa  
to The Coca-Cola Company. So far, around £380 million of 
shares have been repurchased pursuant to our initial share 
buyback programme, which began in January 2019 and will 
conclude in May 2019. 

In addition, as previously announced, the Company intends 
to pursue a tender offer to repurchase up to a further  
£2 billion of shares. We expect to write to shareholders with 
the full details of and timetable for the proposed tender offer 
at the end of May 2019.

For enquiries regarding the proposed tender offer  
please telephone our registrars, Link Asset Services,  
on +44 (0)344 855 2327. Alternatively you can email: 
whitbread@linkgroup.co.uk.

Shareholder warning
In recent years, many companies have become aware that 
their shareholders have received unsolicited phone calls or 
correspondence concerning investment matters. These  
are typically from overseas based ‘brokers’ who target UK 
shareholders, offering to sell them what often turn out to be 
worthless or high risk shares in US or UK investments. There 
operations are commonly known as ‘boiler rooms’. These 
‘brokers’ can be very persistent and extremely persuasive, 
and a 2006 survey by the Financial Conduct Authority 
(FCA) reported that the average amount lost by investors  
is around £20,000, with around £200 million lost in the UK 
each year. It is not just the novice investor that has been 
duped in this way; many of the victims had been successfully 
investing for several years. Shareholders are advised to be 
wary of unsolicited advice, offers to buy shares at a discount 
or offers of free company reports. If you receive any 
unsolicited investment advice:

•   make sure you get the correct name of the person or 

organisation;

•   check that they are properly authorised by the FCA before 
getting involved by visiting www.fca.org.uk and contact 
the firm using the details on the register;

•   report the matter to the FCA either by calling 0800 111 6768 

or visit www.fca.org.uk/scams;
•  if the calls persist, hang up; and
•  REMEMBER if it sounds too good to be true it probably is!

If you deal with an unauthorised firm, you will not be  
eligible to receive payment under the Financial Services 
Compensation Scheme (FSCS) if things go wrong.  
The FCA can be contacted by completing an online form  
at www.fca.org.uk/scams or you can call the FCA Consumer 
Helpline on 0800 111 6768 or Action Fraud 0300 123 2040 
(www.actionfraud.police.uk).

Details of any share dealing facilities that the Company 
endorses will be included in Company mailings.

More detailed information on this or similar activity can be 
found on the FCA website, www.fca.org.uk/consumers.

Whitbread Annual Report and Accounts 2018/19 171 

†  Alternative Performance 

Measures

 We use a range of measures to 
monitor the financial performance 
of the Group. These measures 
include both statutory measures 
in accordance with IFRS and 
alternative performance 
measures (APMs) which are 
consistent with the way that the 
business performance is 
measured internally.

 We report underlying measures 
because we believe they provide 
both management and investors 
with useful additional information 
about the financial performance 
of the Group’s businesses.

 Underlying measures of 
profitability represent 
the equivalent IFRS measures 
adjusted for specific items that 
we consider relevant for 
comparison of the financial 
performance of the Group’s 
businesses either from one 
period to another or with other 
similar businesses.

 APMs are not defined by IFRS 
and therefore may not be directly 
comparable with similarly titled 
measures reported by other 
companies. APMs should be 
considered in addition to, and are 
not intended to be a substitute 
for, or superior to, IFRS measures.

1 

 New measure to align with 
ratings agency methodology.

Shareholder information

Glossary

Accommodation sales
Premier Inn accommodation 
revenue excluding non-room 
income such as food and beverage.

Adjusted net debt†
Net debt adjusted for cash not 
readily available.1
Closest IFRS measure: Borrowings 
less cash and cash equivalents 
Reconciliation: Refer below

Adjusted property rent
Property rent less a proportion  
of contingent rent.

Average room rate (ARR)†
Accommodation revenue divided 
by the number of rooms occupied  
by guests.
Closest IFRS measure: No direct 
equivalent 
Reconciliation: N/A

Detractors
Customers that score zero to six 
when completing a survey with ten 
score choices.

Direct bookings/distribution
Based on stayed bookings in the 
financial year made direct to the 
Premier Inn website, Premier Inn 
app, Premier Inn customer contact 
centre or hotel front desks.

Discretionary free cash flow†
Cash generated from operations 
after payments for interest, tax  
and maintenance capital.
Closest IFRS measure: Cash 
generated from operations 
Reconciliation: FD’s report, page 23

Earnings per share (EPS)
Profit attributable to the parent 
shareholders divided by the 
weighted average number of 
ordinary shares in issue during the 
year after deducting treasury shares 
and shares held by an 
independently managed share 
ownership trust (‘ESOT’).

EBITDA†
Underlying earnings before interest, 
tax, depreciation and amortisation, 
excluding income from Joint 
Ventures.
Closest IFRS measure:  
No direct equivalent 
Reconciliation: Refer below

EBITDAR†
Underlying earnings before interest, 
tax, depreciation, amortisation  
and rent, excluding income from 
Joint Ventures.
Closest IFRS measure:  
No direct equivalent 
Reconciliation: Refer below

Engagement score
The engagement score is  
calculated by adding together the 
positive responses to the YourSay 
questions regarding pride  
in the organisation, advocacy, 
recommending the Company as a 
place of work and intention to stay 
and motivation. These scores are 
then averaged to produce an overall 
engagement score.

Fixed charge cover†
Ratio of underlying operating profit 
before total property rent 
compared to interest plus total 
property rent. 
Closest IFRS measure: No direct 
equivalent 
Reconciliation: Refer below

Operating margin/margins
Profit from operations expressed as 
a percentage of total revenue.

Operating profit
Profit before interest and tax.

OTAs
Online travel agents. 

Food and beverage (F&B) sales
Food and beverage revenue from all 
Whitbread owned pub restaurants 
and integrated hotel restaurants.

Promoters
Customers that score nine to ten 
when completing a survey with ten 
score choices.

Funds from operations (FFO)†
Net cash flows from operating 
activities, adding back changes in 
working capital, property rent & 
cash interest.
Closest IFRS measure: Net cash 
flow from operations 
Reconciliation: Refer below

IFRS
International Financial Reporting 
Standards.

Joint sites
A site which has both a Premier Inn 
and Whitbread-owned pub 
restaurant in one location.

Lease debt
Eight times adjusted property rent.

Lease-adjusted net debt†
Adjusted net debt plus lease debt.1 
Closest IFRS measure: Borrowings 
less cash and cash equivalents
Reconciliation: Refer below

Lease-adjusted net debt: FFO†
Ratio of lease-adjusted net debt 
compared to funds from operations 
(FFO).1 
Closest IFRS measure: No direct 
equivalent  
Reconciliation: N/A

Like for like sales†
Period over period change in 
revenue for outlets open for at least 
one year.
Closest IFRS measure: No direct 
equivalent 
Reconciliation: N/A

Net debt/cash†
Total company borrowings after 
deducting cash and cash 
equivalents.
Closest IFRS measure: Borrowings 
less cash and cash equivalents 
Reconciliation: Note 21

Net Recommend
Based on the fundamental 
perspective that every company’s 
customers can be divided into three 
categories when completing a 
survey with ten score choices: 
Promoters (score nine to ten), 
Passives (score seven to eight), and 
Detractors (score zero to six). The 
Net Guest Score can be calculated 
by taking the percentage of 
customers who are Promoters and 
subtracting the percentage who  
are Detractors.

Occupancy
Number of hotel bedrooms 
occupied by guests expressed  
as a percentage of the number of 
bedrooms available in the period.

Profit from operations
Profit before central costs, interest 
and tax.

RevPAR†
Revenue per available room is also 
known as ‘yield’. This hotel measure 
is achieved by multiplying the ARR 
by Occupancy.
Closest IFRS measure: No direct 
equivalent 
Reconciliation: N/A 

Return on Capital†
Underlying operating profit for the 
year divided by net assets at the 
balance sheet date, adding back 
net debt, taxation liabilities, the 
pension deficit and derivative 
financial assets and liabilities.
Closest IFRS measure: No direct 
equivalent 
Reconciliation: Refer below

Team retention
The number of permanent new  
starters that we retain for the first  
90 days/3 months.

Underlying basic EPS†
Underlying profit attributable to the 
parent shareholders divided by the 
basic weighted average number of 
ordinary shares. 
Closest IFRS measure: Basic EPS 
Reconciliation: Note 11

Underlying net finance cost†
Finance costs net of finance 
revenue excluding non-underlying 
finance costs or revenue. 
Closest IFRS measure: Net  
finance costs 
Reconciliation: Note 8

Underlying operating profit†
Operating profit before non-
underlying operating items.
Closest IFRS measure:  
Operating profit 
Reconciliation: Note 4

Underlying profit before tax†
Profit before tax before  
non-underlying items. 
Closest IFRS measure: Profit before 
tax Reconciliation: Note 4

Underlying tax†
Tax expense excluding  
non-underlying tax items.
Closest IFRS measure: Tax Expense 
Reconciliation: Note 9

WINcard
Whitbread In Numbers – balanced 
scorecard to measure progress 
against key performance targets.

YourSay
Whitbread’s annual employee 
opinion survey to provide insight 
into the views of employees.

172 Whitbread Annual Report and Accounts 2018/19

 
 
 
 
Reconciliation of APMs

Underlying operating profit
Operating profit
Non-underlying operating costs

Underlying operating profit
Central costs

Profit from operations

Return on capital
Net assets
Net debt
Current tax (assets)/liabilities
Deferred tax liabilities
Pension deficit
Derivative financial assets
Derivative financial liabilities

Continuing and discontinued 
operations

Continuing operations

2018/19

2017/18

2018/19

2017/18

Income statement
Note 6

Note 4

454.8 
144.4 

599.2 
33.2 

632.4 

Balance sheet
Note 21
Note 9
Note 9
Note 30
Note 24
Note 24

6,202.4 
(2,583.3)
(12.6)
116.3 
119.6 
(16.4)
5.8 

589.8 
32.3 

622.1 
35.1 

657.2 

2,802.5 
832.8 
44.8 
82.4 
288.6 
(21.7)
7.9 

294.1 
172.2 

466.3 
33.2 

499.5 

6,202.4 
(2,583.3)
(12.6)
116.3 
119.6 
(16.4)
5.8 

467.2 
(3.9)

463.3 
35.1 

498.4 

2,492.4 
831.3 
11.1 
89.0 
288.6 
(21.6)
7.5 

Net assets for return on capital

3,831.8 

4,037.3 

3,831.8 

3,698.3 

Return on capital

EBITDA and EBITDAR
Underlying operating profit
Depreciation
Amortisation

EBITDA
Total property rent

EBITDAR

Funds from operations and adjusted net debt
Net cash flow from operations
Movement in working capital

Unadjusted funds from operations
Cash interest
Adjusted property rent
Adjustment for one-off pension payment

Funds from operations

Net (cash)/debt
Restricted cash adjustment

Adjusted net (cash)/debt
Lease debt

Lease-adjusted net (cash)/debt

Lease-adjusted net debt to FFO

Fixed charge cover
Underlying operating profit
Total property rent

Underlying operating profit before rent

Underlying interest
Total property rent

Underlying interest plus rent

Fixed charge cover

15.6%

15.4%

12.2%

12.5%

Note 4
Note 4
Note 4

Note 4

599.2 
199.6 
26.6 

825.4 
277.4 

622.1 
208.7 
21.2 

852.0 
282.1 

1,102.8 

1,134.1 

466.3 
139.1 
20.9 

626.3 
168.5 

794.8 

463.3 
133.2 
17.2 

613.7 
156.4 

770.1 

Cash flow
Cash flow

Cash flow

Note 21

485.7 
1.4 

487.1 
33.9 
274.1 
107.0 

902.1 

621.0 
(11.6)

609.4 
33.5 
278.4 
–

921.3 

(2,583.3)
10.0 

(2,573.3)
2,192.8 

832.8 
10.0 

842.8 
2,227.0 

(380.5)

3,069.8 

(0.4)

3.3 

599.2 
277.4 

876.6 

29.2 
277.4 

306.6 

622.1 
282.1 

904.2 

31.4 
282.1 

313.5 

2.9

2.9

 
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Whitbread Court  
Houghton Hall Business Park  
Porz Avenue  
Dunstable  
Bedfordshire  
LU5 5XE

www.whitbread.co.uk/investors

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