Quarterlytics / Communication Services / Grocery Stores / Wm Morrison Supermarkets plc

Wm Morrison Supermarkets plc

mrw · LSE Communication Services
Claim this profile
Ticker mrw
Exchange LSE
Sector Communication Services
Industry Grocery Stores
Employees 10,000+
← All annual reports
FY2014 Annual Report · Wm Morrison Supermarkets plc
Sign in to download
Loading PDF…
Building
Momentum

Annual Report and  
Financial Statements 2014/15 

Wm Morrison Supermarkets PLC
Wm Morrison Supermarkets PLC

Throughout the Directors’ report and Strategic report:  
(1) Unless otherwise stated, 2014/15 refers to the 52 week period ended 1 February 2015 and 
2013/14 refers to the 52 week period ended 2 February 2014. 2014 and 2015 refer to calendar 
years. (2) Underlying profit is defined as profit before impairment, onerous lease provisions 
and other similar items that do not relate to the Group’s principal activities on an ongoing basis, 
profit/loss arising on disposal and exit of properties and sale of businesses and IAS 19 pension 
interest, at a normalised tax rate, as reconciled in note 1.4 of the Group financial statements. 
Underlying operating profit is operating profit before impairment, onerous lease provisions and 
other similar items that do not relate to the Group’s principal activities and profit/loss arising 
on disposal and exit of properties and sale of businesses. (3) LFL sales reflects the percentage 
change in year-on-year store sales (excluding VAT and fuel), removing the impact of new store 
openings and closures in the current or previous financial year.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

1

Strategic report

Morrisons overview 

Chairman’s review 

Our business model 

The market context 

Our strategy 

KPIs 

Review of the year 

Relationships 

Corporate responsibility 

Our risks 

Governance

Corporate governance report 

Directors’ remuneration report 

Directors’ report 

2

4

6

8

10

11

12

22

26

30

36

47

59

Financial statements

Statement of Directors’ responsibilities 

Independent auditors’ report 

Consolidated statement of  
comprehensive income 

Consolidated balance sheet 

Consolidated cash flow statement 

61

62

71

72

73

Consolidated statement of changes in equity  74

General information 

Notes to the Group financial statements 

Company balance sheet 

Company accounting policies 

75

76

113

114

Notes to the Company financial statements  117

Investor information

Five year summary  

Supplementary information  

Investor relations and financial calendar  

127

129

130

Below: 
Online Annual report 2015 
For more information visit:

www.morrisons-corporate.com/ar2015

 
2

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Morrisons overview
This is Morrisons

“Morrisons has grown from a market stall to the  
UK’s fourth largest supermarket group.”

Who we are

We are a value-led grocer, British born and bred, 
focused on fresh food. High quality, fresh products  
are at the heart of everything we do. We have  
our own manufacturing production facilities that 
supply our stores to ensure that we sell only the 
best products. Our vertical integration gives us 
both control over the provenance of our supply 
chain and the flexibility to meet the demands  
of customers. We have adapted to the changing 
demands of our customers by launching a 
multi-channel offer that gives the same great 
supermarket experience to customers in our 
convenience stores and online business.

Key

Supermarkets 

Morrisons M local 

Online coverage 

Distribution centres 

Manufacturing 

This data is based on internal reporting 
regions and excludes our store in Gibraltar.

Fresh

g
Our vertically integrated  
d strong 
supply chain and strong  
ships 
supplier relationships  
reshest 
ensure only the freshest 
o
produce is sold to 
our customers.

Online

Our online delivery 
service now covers 
nearly 50% of 
UK households.

95

42

115

15

110

66

79

2

114

28

Number of customers who 
visit stores per week 

12.1M

60%

of the fresh food we sell 
we make ourselves

Online  
orders, over

1.1M

Stores across UK,  
of which 153 are  
convenience stores

667

Number of  
colleagues, over

117,000

 
 
Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

3

Building momentum...

...In the year ahead, we will further improve our  
customer offer through lowering prices, providing better  
service and great new products.

We will be Morrisons. Making great quality fresh  
food in our factories and shops. Selling at low prices.  
Market Street is Morrisons. Our unique craftspeople –  
butchers, bakers, fishmongers, greengrocers –  
are Morrisons. 

If we get all the everyday small details right, more  
customers will shop with us more often. 

And more customers mean more sales, which will  
ultimately mean more profit to invest back into improving  
our customer offer even further...

...Building momentum
by being Morrisons.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
4

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Chairman’s review
Creating value

“We need to put the customer at the heart of what we do.”

Andrew Higginson Chairman

I am delighted and honoured to be your new 
Chairman, a role I started in January having been 
with Morrisons as Deputy Chairman since last 
October. Following a successful handover period, my 
predecessor, Sir Ian Gibson, retired from Morrisons in 
January. On behalf of the Board, I wish to express our 
gratitude to Sir Ian for his very considerable 
contribution to the Company over the last eight years.

Morrisons is a business I know well, having been a 
competitor for nearly 20 years – 15 years when I was 
at Tesco and, for over two years at Poundland. I got 
to know Morrisons even better in late-2014, ahead 
of joining and during my induction period. From my 
many visits to the shops, I could see that Morrisons 
still has many of the attributes and characteristics 
that made the business such a formidable competitor 
– great traders, a strong fresh offer, and a deserved 
reputation for offering good value. 

Morrisons is the most distinctive of the ‘Big 4’ 
supermarkets. We manufacture much of our fresh 
food and Morrisons Brand product – in Meat, Produce, 
Deli, Fish and Bakery – in factories that we own and 
operate ourselves. This is unique in the UK and gives 
Morrisons a flexibility, speed-to-market, and 
provenance not available to our competitors. Market 
Street is also a distinct part of the Morrisons offer that 
helps set us apart. We have more qualified butchers, 
fishmongers, bakers, and greengrocers than any of 
our competitors – they are the heart of the business 
and are what helps make Morrisons unique. 

On joining the business, the Board and I decided that 
we needed to build on these firm foundations and 
return the business to growth by improving trading 
momentum. This, we concluded, required a change in 
leadership, to see the business through the next three 
to five year period. 

I am delighted that David Potts joins us as our new 
CEO. He brings more than 40 years’ experience in 
grocery retailing and, having worked alongside him 
for 15 years, I know he will bring a focus on the 
customer, a track record of delivery, flair, talent, and 
immense energy to his new role. He will lead our 
colleagues from the front, and with distinction.

Dalton Philips was CEO for five years. He brought 
great personal qualities and values to his leadership  
of the business, having had to manage against a 
backdrop of considerable industry turmoil and change 
and we thank him for his contribution. 

The strategy, as laid out in March 2014, is broadly 
correct. We now need to up the pace, especially in 
our core supermarkets, to regain trading momentum. 
First and foremost this will be done via a relentless 
focus on the customer. We need to put the customer 
at the heart of what we do – a simple aim, but not easy 
to do well. However, it has traditionally been one of 
Morrisons strengths and, I believe, is engrained in 
our great colleagues across the business. 

We will free up resources from within the business 
to re-invest more in the customer proposition – price 
cuts, but also service and availability. We will work 
harder than before to restore Morrisons value offer 
and improve all the everyday small details of the 
customer shopping experience. Success measures  
will be simple – more customers buying more from  
us. More customers means more volume growth. 
Ultimately, more customers and more volume will 
lead to better LFLs and profitability, but this will be  
a gradual improvement and, near-term, the focus is 
more on freeing up resources to invest in the 
customer proposition. 

Throughout, our primary focus will be on free cash 
flow generation and optimising our capital structure.

Highlights

Cost savings achieved

Final dividend

Total stores opened in 2014/15

£224M  

9.62p 

68

of which 57 were convenience stores

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

5

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

In the last year we have made good progress in 
freeing up resources – cost savings and cash flow –  
to invest in our customer offer. We remain optimistic 
that we will deliver on our targets for costs, working 
capital and debt. We also have a strong balance sheet 
and remain committed to a predominantly freehold 
property portfolio (currently 86% of supermarkets). 
We will maintain a tight control over capital 
expenditure, focusing our spend on our core 
supermarkets, to improve the shopping trip for our 
customers. This all provides good future cash flow 
visibility, and enables us to commit to an annual 
dividend for our shareholders of not less than 5.0p  
per share for 2015/16. 

We expect the trading environment to continue to 
be tough in the year ahead. Although, lower energy 
prices may well drive lower commodity prices and 
slightly higher disposable income for customers. 
Our outlook assumes a period of price deflation as we 
reinvest back into the customer proposition. However, 
our destiny is in our own hands. It may take time, but 
it is this investment in customers that will improve 
every detail of the shopping trip, restore our fresh and 
value credentials, drive our trading momentum and, 
ultimately, return Morrisons to health.

Andrew Higginson
Chairman

Below: 
Customer proposition
We will free up resources from 
within the business to re-invest 
more in the customer proposition

Governance highlights

Board composition and membership

•  Our Board comprises five independent Non-Executive  

Directors and following the appointment of David Potts on 
16 March 2015, two Executive Directors.

•  All Directors, stand for re-election annually at the AGM,  
except for Richard Gillingwater who steps down from the  
Board at the AGM.

•  The Board is committed to a clear division of responsibilities 

between the roles of Chairman and the CEO. 

•  Phil Cox has been the Board’s Senior Independent Director  

since May 2013 and a Non-Executive Director since April 2009.

•  As Audit Committee Chairman, the Board is satisfied that  
Phil Cox has recent and relevant experience appropriate to 
his position.

Board effectiveness

•  The Board contains the skills and experience necessary in  
light of the Group’s current activities and strategic direction.

•  The Directors have all attended an appropriate number  

of Board and Committee meetings.

•  The Board is satisfied that Non-Executive Directors commit 
sufficient time to the Group and contribute to its governance 
and operations.

External auditor

•  During 2014/15 we conducted a tender process for the 

appointment of the external auditor. As a result, 
PricewaterhouseCoopers LLP (PwC) were formally appointed  
as our new statutory auditor at the 2014 AGM.

•  The Board has a clear policy on the engagement of the  

external auditor to supply non-audit services.

Risk and control

•  The Board is satisfied with the effectiveness of internal control 
and that risk is being managed effectively across the Group.
•  The Group’s Internal Audit function perform periodic reviews  

of the key areas of our business. 

•  Consideration has been given to financial reporting matters  
with sufficient challenge provided to management relating to 
judgemental areas.

 
 
6

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Our business model
What we do differently

The Morrisons difference

At Morrisons, we focus on fresh food. Our Market 
Street departments, and particularly our butchers, 
bakers, fishmongers and greengrocers are skilled  
in a way no other supermarket in the UK can match, 
and are passionate about what they do. They prepare 
food the way our customers like it, and often to 
individual customer specifications. That focus on 
fresh food is present across the Group as well as in 
our new online and convenience businesses.

Our focus on fresh is supported by our vertically 
integrated ‘farm to fork’ business model. Unlike  
any other major UK supermarket, we manufacture 
more than half of the fresh food we sell ourselves, 
operating our own abattoirs and food production 
factories as well as our own farm for research and 
development purposes. We also operate our own 
distribution network.

Then we  
move them

What we do

We make things

•  We are the second largest fresh food manufacturer in the UK.

•  We own, operate and control a greater proportion of our fresh food supply  

chain than any other major grocery retailer in the UK.

•  Every day we make more than half of the fresh food we sell in store and online.

•  Our vertically integrated supply chain gives our customers assurance  

over the provenance, quality and safety of our food.

•  We buy direct from farmers and have the ability to process whole animals  

or crops, therefore we utilise more of what we buy with less wastage.

•  We employ qualified butchers, bakers, fishmongers and greengrocers in store, 
allowing our customers to tailor quantities and cuts of meat and fish to suit 
their preferences.

And we buy things

•  We pride ourselves on buying as much fresh food in the UK as we can – 

100% of our Morrisons own brand fresh meat is British sourced, supporting 
British farmers.

•  We work with our suppliers through the Morrisons farming programme  

to ensure British farming remains competitive and sustainable.

•  We are committed to sustainable supply chains through purchasing  

our products ethically.

•  We have made our supply chain shorter by dealing direct with  

more of our suppliers.

•  We insist on high manufacturing standards from our suppliers  

to ensure the integrity and quality of our products.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

7

Direct control over our vertically integrated supply 
chain is a clear competitive advantage. It helps us to 
better manage materials and resources, allows us to 
minimise waste and costs, and makes it easier to react 
swiftly to changing customer demands. In addition, 
it gives us confidence in the provenance and safety 
of our products. The Elliott report into the horsemeat 
scandal highlighted that Morrisons stood out in its 
supply chain integrity.

To further reassure customers of our commitment to 
offering great value we have introduced our Match & 
More card during the year. This means price is never a 
reason for customers to shop elsewhere, and allows 
customers to focus on what is different, and better, 
about Morrisons. 

Above:  
Fresh food
We focus on fresh food 
across the Group as well 
as in our new online and 
convenience businesses

And sell them in  
our stores and online

How we are different

Fresh •    From field to fork in hours  

Controlling food provenance, safety and quality. 
Getting food onto our shelves fresher and faster.

•   Prepared by us  

Making more fresh food than any  
other supermarket. 

•   Consistently excellent 

Delivering our fresh-focused customer  
experience in stores and online.
•   Monitoring to our standards  

Through our Ethical Trading Code 
and Manufacturing Standard. 

Value

•   Passing savings on to the customer  

Our vertical integration model allows us to take  
cost out of the supply chain to pass on to customers.

•   Honest, clear pricing  

Transparent promotions and clear shelf edge  
pricing are complemented by our Match & 
More guarantee.

•   Quality  

If a customer is not 100% satisfied, neither are we. 
We offer refunds and replacements on products 
prepared by us. 

•   Reducing our waste  

Buying whole animals and crops direct from  
farmers and processing through our own 
operations eliminates needless waste.

Service •   Friendly customer service  

Our warm customer service provides enhanced 
perception, engagement and loyalty.

•   Skilled colleagues  

Our in-store skilled colleagues tailor portion  
sizes to suit customers’ personal preferences. 

•   Availability  

In store, our operation allows us to react quickly 
and efficiently to customer needs, catering for 
local demand.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
8

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

The market context
Challenging conditions

The  
market 

Customer confidence

Consumer confidence has started to recover in recent 
months, however, savvy shopping continues, with 
customers expecting, and seeking out, great value for 
money by shopping around. The reductions in oil prices 
and low interest rates are likely to sustain this growth in 
confidence. However, real disposable income has a way 
to go to regain pre-2008 levels, and customers tell us 
that they are unlikely to return to old shopping patterns 
in the near term. Shopping around for the best value will 
continue. We saw a notable drop in food inflation through 
the year, and we expect downward pressure on prices to 
be a feature for some time.

This shift in shopping behaviour, alongside societal 
trends such as an ageing population and more single 
person households, continues to result in customers 
making more frequent grocery shopping trips. 
Kantar Worldpanel has the average UK household 
making 4.9 grocery shops each week across all channels 
and formats. The days of a ‘once a week big shop’ are 
over, replaced with several trips and possibly one larger 
trip for the weekend. Consequently, the importance of 
fresh food continues to grow for customers.

Market share and growth

The 2008 recession enabled rapid growth of the 
‘Discount Sector’ causing a structural shift in consumer 
behaviour as they searched for best value from multiple 
retailers. We have reacted to this shift by investing 
heavily in price during the year, starting with the ‘I’m 
Cheaper’ campaign. During October we launched 
Match & More, our new price match and points card.

Combined market share

Morrisons
The rest of the big 4
Premium retailers
Discounters
Others

Source: Kantar  
Worldpanel 52 week  
ending Till Roll data

2014/15

Customer confidence

Source: GfK NOP consumer confidence

Economic situation

Personal finances

15

12

9

6

3

0

-3

-6

Feb
2014

Mar
2014

Apr
2014

May
2014

Jun
2014

Jul
2014

Aug
2014

Sep
2014

Oct
2014

Nov
2014

Dec
2014

Jan
2015

Feb
2015

Sales, Volume and RSP Growth in the Market

YoY Growth %

Sales 

Volumes 

RSP 

Source: Kantar Worldpanel 12 week 
rolling Total Grocery data

%
2.8

2.2

1.6

1.0

0.4

-0.2

-0.8

-1.4

-2.0

Feb
2014

Mar
2014

Apr
2014

May
2014

Jun
2014

Jul
2014

Aug
2014

Sep
2014

Oct
2014

Nov
2014

Dec
2014

Jan
2015

Feb
2015

Shopper  
trends 

What customers want

Unsurprisingly, customers continue to tell us that price 
remains the biggest driver of store choice. Importantly, 
they want more trust as too many retailers are putting 
prices up at the same time as shouting about prices 
they’ve put down.

Research also shows that customers want more  
than just cheap prices. Other factors such as range, 
quality, ease of shop and service all play a part in  
a customer’s decision making process when choosing 
where to shop. 

Our strategy, set out on the following pages, addresses 
these trends. Alongside our price investment activity, we 
launched Match & More during the year, price matching 
Tesco, Sainsbury’s, Asda, Aldi and Lidl – ensuring that 
price is never a reason for customers to shop elsewhere 
and gives them the trust they demand, which has been 
very well received. We have seen an improvement in 
volume per basket with Match & More playing a part 
in this. 

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

9

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
10

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Our strategy
Strategy overview

Strategic objectives

Invest

We will invest £1bn over three years through:
•  Lowering prices on a permanent basis 
•  Offering fewer but more impactful promotions 
•  Making Morrisons own brand a competitive advantage 
•  Continuing to improve quality and range 
•  Making our stores easier and more pleasant places to shop
•  Rewarding customers through Match & More 
•  Delivering focused, consistent customer communication 

Save 

Unlock £1bn of savings over three years1 allowing us  
to invest in our value proposition: 
•  £300m improving our end-to-end supply operations 
•  £200m indirect procurement and loss prevention 
•  £500m promotional investment and sourcing 

What we did in 2014/15

What we did in 2014/15

Awards achieved for  
Morrisons products nearly

200

Launched Match & More  

Launched ‘I’m Cheaper’  
campaign cutting  
1,
1,200 products by  
an average 

17%  

Improved customer experience 
in-store – removed trolley locks, 
extended opening hours

Invested in chill chain  
to improve produce quality

£20M

Grow the  
core business

and accelerate our presence  
in new channels

Items on promotion 
reduced in second half 
of the year by

Improved systems  
and focused on  
reducing shrinkage, 
waste and mark down 
costs and indirect 
procurement 

10.6%
£50M Range reduction –  
10%

SKU count reduced by

1ST 

phase of store 
restructure 
completed

Plans to  
introduce  
sales-based 
ordering are 
on track

Productivity savings delivered through our 
vertical integration, including transferring beef 
cutting and packing from stores to production sites

£70M

What we did in 2014/15 − Core

New channels

60%

of the fresh food  
that we sold, we made 
ourselves

Over

13,000

skilled colleagues  
serving customers on  
Market Street

UK households with access  
to our online proposition nearly

50%

M local stores opened

57

Generate cash

•  Generate at least £2bn of free  

cash flow over three years1 by adhering  
to strong financial principles

What we did in 2014/15

Reduced capital  
expenditure to

£520M

Improvement in  
working capital 

£206M

Property disposals  
generated proceeds of 

£448M

1 The three year period comprises 2014/15, 2015/16 and 2016/17.

 
 
 
 
 
Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

11

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

We have identified measures that are important to  
the success of the Group’s financial performance  
and operational excellence, and to our stakeholders, 
customers, suppliers and colleagues. These KPIs  
are summarised below and throughout the Strategic 
report, identifiable by a KPI logo.

KPIs

2014/15 Quarterly Group LFL sales performance

2014/15 Quarterly number of transactions

KPI

KPI

(5.7%)

(7.1%)

(7.6%)

(6.3%)

(2.6%)

Q4*

Q1

Q2

Q3

Q4

Definition 
LFL number of 
transactions,  
year-on-year change.

Excludes online and 
convenience.

* 2013/14

(1.4%)

(3.6%)

(5.0%)

 (3.3%) 

 (1.9%) 

Q4*

Q1

Q2

Q3

Q4

Definition 
LFL sales performance 
measures the percentage 
change in year-on-year 
sales (excluding VAT 
and fuel), removing 
the impact of new store 
openings and closures 
in the current or previous 
financial year.

* 2013/14

2014/15 Quarterly LFL items on promotion

2014/15 Quarterly items per basket

KPI

KPI

Definition 
Year-on-year change 
in the number of items 
on promotion.

* 2013/14

6.0%

(5.0%)

(12.9%)

(13.6%)

(8.1%)

Q4*

Q1

Q2

Q3

Q4

Definition 
LFL items per basket, 
year-on-year change. 

Excludes online and 
convenience.

* 2013/14

(6.9%)

(5.9%)

(3.2%)

(2.4%)

(0.1%)

Q4*

Q1

Q2

Q3

Q4

Colleague engagement

Definition 
Colleague engagement 
is measured through 
our annual Climate 
surveys supplemented 
by our shorter Pulse 
surveys conducted 
every two months. 

Sales growth

Definition 
Measures total store and 
online sales across the 
Group, excluding VAT 
 and fuel. 

KPI

Number of SKUs

KPI

68.4% 72.9%

71.8% 75.6%

Definition 
Number of product lines 
within our stores.

*  Q4 2013/14 number is 

for SKU count as at start 
of programme

24,500 23,600 22,400

22,150 21,950

2012

2013

2014

2015

Q4*

Q1

Q2

Q3

Q4

KPI

UK grocery market share

KPI

4.0%

3.9%

1.8%

(1.8%)

(3.2%)

2010/11

2011/12

2012/13

2013/14 2014/15

Definition 
The Group’s percentage 
of retail sales in the UK 
grocery sector, as 
measured by Kantar 
Worldpanel at the end  
of January.

12.8%

12.8%

11.8%

11.4%

11.1%

2011

2012

2013

2014

2015

 
 
12

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Review of the year
A strong platform

“Investing in our customer proposition.”

Trevor Strain Chief Financial Officer

Introduction 
A year ago we took actions to invest in the customer 
proposition and make £1bn of cost savings over three 
years. I am pleased with some of the progress so far. 
We achieved or beat the components of our guidance 
for 2014/15 – on profit, cash flow, working capital 
and cost savings. I was particularly pleased that we 
generated £785m of free cash flow1 and were cash flow 
positive before disposals.

Like-for-like sales decline slowed during the year. 
This was driven by volume KPIs such as items per 
basket and number of transactions, which showed 
particular progress towards the end of the second 
half. We will look to continue this volume momentum 
into 2015/16.

However, as Andy says in the Chairman’s review, 
there is still much to do. We need to invest more in 
the customer in order to build trading momentum.

Consistent with Morrisons transparent approach, 
there are disclosures on commercial income and 
depreciation in these financial statements, which 
we believe provide added insight for shareholders. 

Within the results, there is property impairment 
and onerous lease charges of £1,273m, reflecting 
a prudent assessment of market conditions. 

Strategy
All aspects of our strategy start with the customer. 
We will work harder to restore the Morrisons value 
offer and improve all the everyday small details of 
the in-store customer shopping experience. 

Initially success will be measured by winning back 
customers and encouraging them to spend more. 

1  Free cash flow is the movement in net debt adjusted 
for dividends.

More customers will mean more volume growth, 
so KPIs such as number of transactions and items 
per basket remain important. Ultimately, more 
customers and more volume will lead to better LFLs 
and profitability.

The proposition
Improving the Morrisons value offer starts with lower 
prices. We are committed to consistently lowering 
prices and keeping them low. 

In 2014/15, we invested a net £315m into our 
proposition, the majority of which was in price. 
We started in Q1 with a rolling programme of price 
cuts in Produce and Meat. In May, we launched the 
‘I’m Cheaper’ campaign, cutting 1,200 Morrisons own 
brand products and branded everyday products by an 
average of 17%, and we followed these with more cuts 
in June. 

During October, we launched Match & More, our 
new price match and points card which provides a 
unique price guarantee against Aldi and Lidl, as well 
as Tesco, Sainsbury’s and Asda. In February 2015, we 
reduced the price of 130 high volume everyday lines 
by an average of 22%.

We are just one year into our plan, and are determined 
to keep lowering prices for customers. During 
2015/16 and 2016/17, we are targeting almost £800m 
more cost savings, the majority of which we expect 
to invest back into the customer proposition.

As well as low, consistent and transparent pricing, 
we are focusing on fewer but more impactful 
promotions. This will help make our business 
simpler for customers, and cheaper for us to 
operate. Good progress was made during 2014/15. 
The number of weekly items on promotion fell by 
10.6% year-on-year in the second half of the year. 

Below:  
‘I’m Cheaper’ campaign 
Our rolling programme  
of major price cuts launched 
in May 2014

Highlights

Full year dividend

Closing net debt

Underlying earnings per share

13.65p

+5%

£2,340M

-17%

10.9p

-53%

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

13

Below:  
Match & More 
We launched our 
Morrisons card in 
October 2014

Below: 
Match & More app 
Our app allows customers to 
monitor their points, create 
shopping lists and become 
aware of offers

Overall, year-on-year promotional participation was 
down 200bps in the second half of the year, which 
was 340bps better than the +140bps in Q4 2013/14. 
We intend to keep simplifying and improving 
promotions for customers. 

During 2015/16, our communication to customers 
will prioritise our low prices, great promotions and 
fresh food strengths. We will also begin to leverage 
the new Match & More data in many ways across 
our business, including more personalised offers 
for customers. 

As well as everyday low prices, we will also focus on 
other key attributes of the Morrisons brand – Market 
Street and the provenance provided by our food 
production facilities.

Not all supermarkets are the same. Morrisons is the 
most distinct of the ‘Big 4’. We manufacture much of 
our fresh food and Morrisons own Brand – in Meat, 
Produce, Deli, Fish and Bakery – in factories that we 
own and operate ourselves in the UK. This is unique 
and gives Morrisons a flexibility, speed-to-market, 
and provenance not available to our competitors. 

Market Street is also a distinct and vibrant part of the 
Morrisons offer that helps set us apart. Our people 
are different too – we have more qualified butchers, 
fishmongers, bakers, and other craftspeople than any 
of our competitors – they are the heart of the business 
and are what helps make Morrisons unique.

Morrisons own brand is a big opportunity, 
especially where we can leverage our manufacturing 
capabilities. Our Morrisons own brand sourcing 
team is beginning to make real progress in the areas 
of product development, reducing complexity and 
removing duplication. 

During the period, we developed hundreds of 
products, with some very good results. The progress 
we are making on Morrisons own brand is being 
independently recognised. We won nearly 200 
product awards during 2014/15, over three times 
the number for 2013/14.

At the same time, we continued to make our ranges 
simpler and more relevant for customers. During the 
year, we reduced Morrisons own brand SKUs in 
some of our categories by over 20%, with an average 
reduction across all categories of more than 10%.

During 2015/16, we will continue to refine our 
Morrisons own brand offer, with the focus on 
improving the value we offer customers and product 
innovation. We will continue to leverage our fresh and 
Market Street credentials, and will utilise Match & 
More by tailoring more points to our Morrisons 
brand offer. 

Saving to invest
The investment in our value proposition is being 
funded by a £1bn three-year self-help programme. 
This is an ambitious plan, however many cost savings 
are initiatives that other retailers have benefitted from 
for some time, and will be accessed as we develop 
our IT infrastructure. We remain confident that, 
with these opportunities ahead, we will deliver our 
£1bn plan. 

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Own brand  
redesign, increased  
tea sales by nearly

+20%

 
 
14

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Review of the year
A strong platform continued

Above: 
Loss prevention 
We have focused on ways 
to reduce loss from stores by 
improving product protection 
on high risk lines

End−to−end operations
£70m of savings were delivered during the period, 
and we confirm our three-year target of £300m.

During 2014/15, we announced plans to restructure 
our in-store teams to make them more efficient, with 
clearer lines of responsibility and fewer layers of 
management. The changes are currently in progress. 
This will not affect the number of colleagues in 
customer-facing roles.

As planned, we are increasingly leveraging our 
manufacturing capabilities by moving many 
non-customer-facing, non-value added, in-store tasks 
to our manufacturing businesses. Most of these tasks 
are invisible to our customers and have freed-up our 
skilled in-store colleagues to serve customers better. 

During the period, we moved production of 
almost 120 beef and pork lines from in-store to 
our manufacturing facilities, which has led to longer 
shelf life with less waste and higher sales. For example, 
sales of our Signature Beef range are up 100% 
year-on-year since we started cutting and skin-
packing the product in our meat processing plants. 
With more of our butchers’ time freed up to do what 
they do best – serve customers – counter sales are up 
by more than 10%.

There are several similar initiatives planned for 
2015/16, many of which are opportunities around our 
unique Market Street and manufacturing capabilities. 
For example, lamb will follow beef and pork in 
benefitting from moving some production to our 
manufacturing facilities, and our counters will 
become even more of a focus for our unique 
butchers’ skills. 

Our plans for the introduction of sales-based ordering 
(SBO) are well on track. The first category, Frozen, will 
go live soon, with a phased roll-out across the range 
over coming quarters. Both during implementation 
and once operational, we expect significant cost 
savings and stock reduction opportunities.

Several competencies that we are building ahead of 
SBO are already beginning to benefit the business 
and our customers. For example, we have recently 
introduced Availability Champions to over 400 
stores, giving colleagues extra responsibility in key 
product areas to ensure best levels of customer 
service and product display. We are also working 
in-store to optimise labour scheduling and better 
phasing of promotions. Within the supply chain, 
we are working on initiatives such as improving 
warehouse operations, increasing shelf-ready 
packaging and improving the processes around 
replenishment management.

We will continue to introduce initiatives that improve 
efficiency and productivity throughout 2015/16, 
whilst at the same time enhancing the customer offer. 

Indirect procurement and loss prevention
£50m of savings were delivered during the period, 
and we confirm our three-year target of £200m.

During the period we saved an annualised £9m 
in packaging costs across various in-store and 
manufacturing initiatives. Energy consumption 
initiatives and different buying strategies saved 
in excess of £15m. 

Left: 
Vertical integration 
This gives us unique 
opportunities to 
drive efficiencies 

On our first 
online anniversary,  
we delivered our
1,000,000th 
order

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

15

Promotional investment and sourcing
£104m of savings were delivered during the period, 
and we confirm our three-year target of £500m.

As highlighted above, we made substantial progress 
in reducing the number of weekly items on promotion 
and promotional participation, two KPIs that we now 
measure and report externally every quarter. 

Another KPI, number of SKUs, also moved very 
favourably during the year, with a reduction of more 
than 2,500 SKUs (over 10%). Range reduction and 
streamlined promotions remains a key future cost 
saving opportunity, as are the related areas of refining 
our marketing spend and utilising Match & More data.

New channels
We are pleased with our first year online. From a 
standing start and first delivery in January 2014, we 
exited 2014/15 with around £200m of annualised 
sales and near-50% coverage of all UK households, 
in line with our ambitious initial targets. On our 
first online anniversary, we delivered our one 
millionth order.

Alongside our partner Ocado, we started to operate 
out of Dordon, initially servicing Warwickshire and 
Yorkshire. During the year, we began distributing 
from spokes in Leeds, Manchester, North London, 
Sheffield, Merseyside and Bristol.

Although our growth is strong, we are most pleased 
with our consistently high levels of customer service. 
We continued to achieve industry-leading customer 
service metrics throughout our first year. Even during 
the busiest week of the year pre-Christmas, Morrisons 
on-time delivery was 97.5% and product substitutions 
were just 1.4%. 

During 2015/16, we will open at least one additional 
spoke. Our focus will be on increasing our delivery 
density within our extensive and highly populated 
existing coverage area. We will also trial other 
methods of customer delivery.

For M local, we opened 57 stores and closed six 
underperforming stores during the period, bringing 
the total to 153. 

Convenience is a channel that we expect will continue 
to grow in future. Over recent years, we have been 
working to grow M local at pace in order to quickly 
gain critical mass and learn. However, for stores now 
in their second year, we are not yet seeing the level 
of trading performance we had anticipated. 

We will slow new openings significantly, and review 
the M local proposition and approach to site selection 
rather than pursue store number and turnover targets. 
We will update our future M local plans once the 
review is complete. 

In July, we announced the sale of Kiddicare. The exit 
from the business is now almost complete. All but two 
of the ten leases have been assigned. As reported at 
the interims, profit on disposal was £4m. 

Below: 
Doorstep freshness check 
Our online grocery business also 
showcases our expertise and experience 
in fresh food, including a doorstep 
freshness check and virtual craftsmen

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

e
s
i
w
e
g
a
m

I

:

o
t
o
h
P

 
 
 
 
16

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Review of the year
A strong platform continued

Financial results

Summary income statement

Turnover
Operating loss1
Net finance costs
Loss before tax
Underlying profit before tax2
Underlying earnings per share2

2014/15 
£m

16,816
(694)
(98)
(792)
345
10.9p

2013/14 
£m

17,680
(94)
(82)
(176)
719
23.1p

1 Included here is £2m (2013/14: £1m) share of profit from joint venture.
2  The comparative has been restated to reflect the amended underlying earnings 
definition described in note 1.4 in the financial statements.

Operating profit

Operating loss
Underlying adjustments:
–  Impairment and onerous 

lease provisions

–  Profit/loss on disposal and exit 

of properties

–  Profit arising on disposal 
of Kiddicare.com Limited 
Underlying operating profit1

2014/15 
£m

(696)

1,273

(131)

(4)
442

2013/14 
£m

(95)

903

(9)

−
799

1  The comparative has been restated to reflect the amended underlying earnings 
definition described in note 1.4 to the financial statements.

Turnover
Total turnover during the period was £16.8bn, down 4.9% year-on-year. 
Store and online turnover of £13.0bn, excluding fuel, was down by 
3.2%, which comprised a like-for-like (LFL) decrease of 5.9% (including a 
contribution of 0.6% from online) and 2.7% from new stores. Fuel sales fell 
by 10.2% to £3.6bn, with deflation a key feature as we passed the lower oil 
prices on to customers.

Items excluded from underlying profit
We consider that underlying operating profit and underlying profit 
before tax are useful measures to understand underlying trends and 
performance of our business. Adjustments are made to reported 
profit figures to remove items that do not form part of the Group’s 
principal activities. 

Underlying operating profit, which excludes impairment and property 
disposal profits, was £442m, with underlying operating margin down 
around 1.9% pts year-on-year as anticipated. This is primarily due to 
our investment in the customer proposition. Operating loss, including 
impairment and property disposal profits, was £696m. 

Net finance costs were £98m, up £16m on last year reflecting a 
changed debt profile (we have raised £900m of bonds over the last 
24 months) and less capitalised interest as a result of the reduced 
development programme. 

One-off costs were £68m (2013/14: nil), comprising Kiddicare trading 
losses, restructuring costs, and the launch costs of the Match & More 
card. New business development (NBD) costs for online and convenience 
were £71m (2013/14: £66m). 

Group like-for-like (LFL) sales performance 

0.9%

1.8%

(2.1%)

(2.8%)

(5.9%)

KPI

2010/11

2011/12

2012/13 2013/14 2014/15

Definition 
LFL sales performance measures the percentage 
change in year-on-year sales (excluding VAT and fuel), 
removing the impact of new store openings and 
closures in the current or previous financial year.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

17

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Underlying profit

Summary cash flow

Cash generated from operations 
before onerous capital payments
Onerous capital payments
Cash generated from operations
Proceeds from sale of plant, property 
and equipment and sale of businesses
Capital expenditure
Dividends paid
Equity retirement
Purchase of own shares
Proceeds from issue of shares
Tax and interest 
Other non-cash movements
Net cash flow
Opening net debt
Closing net debt

2014/15 
£m

1,044
(74)
970

450
(520)
(308)
−
(8)
−
(92)
(15)
477
(2,817)
(2,340)

2013/14 
£m

1,031
−
1,031

34
(1,086)
(283)
(53)
–
28
(309)
2
(636)
(2,181)
(2,817)

As we planned, there has been a significant improvement in the Group’s 
net cash flow, which was better by over £1.1bn year-on-year. Free cash 
flow, i.e. adjusting for dividends, was £785m.

The Group generated operating cash flow before onerous capital 
payments of £1,044m, slightly up year-on-year despite both lower profit 
and the tough trading conditions that impacted all UK food retailers. 

There has been a rigorous focus on working capital improvement which 
is ongoing. The business is now very focused day-to-day on stock, debt 
and terms. Operating working capital improved by £206m driven by 
various factors including four days less stock cover. Importantly this has 
been achieved without impacting our on-shelf availability. Our supply 
chain finance initiative is also up and running and progressing well.

Further working capital benefits will come in years two and three of 
the overall programme, as initiatives such as sales-based ordering 
start to land. We remain on track for a target of £600m working capital 
improvement over three years. There was an outflow for onerous capital 
payments in the year of £74m. 

Capital expenditure fell by over 50%, to £520m, from £1,086m for 
2013/14, as we cut back on new store expansion and there was no 
repeat of last year’s online launch expenditure. 

Overall, post-dividend and pre-property disposal proceeds, Morrisons 
was £42m cash flow positive.

Property disposals were £448m, with property profits of £131m, net 
of £19m costs associated with the closure of ten superstores and six 
convenience stores announced in the final quarter of 2014/15. 

Reported loss before tax
Underlying adjustments:
–  Impairment and onerous  

lease provisions

–  Profit/loss arising on disposal  

and exit of properties

–  Profit on disposal  

of Kiddicare.com Limited

– Net pension interest (income)/cost
Underlying profit before tax1
Underlying profit margin1

2014/15 
£m

(792)

1,273

(131)

(4)
(1)
345
2.1%

2013/14 
£m

(176)

903

(9)

−
1
719
4.1%

1  The comparative has been restated to reflect the amended underlying earnings 
definition described in note 1.4 to the financial statements.

Underlying profit before tax reduced to £345m, compared to £719m 
for 2013/14, (or £785m as reported under the previous definition, which 
excluded £66m of NBD costs).

Underlying basic earnings per share (EPS) reduced by 53% to 10.9p 
(2013/14: 23.1p) reflecting the decrease in underlying profit. 

Impairment and onerous lease provisions
Morrisons tests for property impairment each year by comparing every 
store’s recoverable amount to its book value. The recoverable amount is 
the higher of value in use and market value less cost to sell. Where book 
value is greater than the recoverable value, the asset is impaired. 
Having applied the above methodology the Group has recognised an 
impairment and onerous lease provision of £1,273m in the year. There  
are two key drivers of this impairment charge. Firstly, a change in some 
forward-looking assumptions, including performance, and an increase  
in the discount rate. Secondly, a prudent assessment of market value. 

After impairment, the loss before tax was £792m (2013/14: loss of £176m).

Underlying profit before tax (£M)

KPI

869

935

901

719

345

2010/11

2011/12

2012/13 2013/14* 2014/15

Definition 
Measures the normal underlying business performance. 
Profits are adjusted to remove non-recurring exceptional 
costs, property transactions and IAS 19 pension interest. 
A reconciliation of underlying profit is provided in note 
1.4 of the Group financial statements.

* 2013/14 has been restated to reflect the changes to the definition 
of underlying earnings described in note 1.4.

 
 
18

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Review of the year
A strong platform continued

Net debt
As a result of the above Group net debt fell £477m to £2,340m, from 
£2,817m at the end of 2013/14. This represents a £1.1bn improvement 
in cash flow year-on-year, and free cash flow pre-dividend of £785m.

During 2014/15, we issued a 15-year (2029) £300m bond (4.75% coupon), 
and replaced our £1.2bn revolving credit facility with a five-year £1.35bn 
facility, which means we now have £350m of debt maturities over the 
next three years compared to around £2bn 12 months ago. At the year 
end debt level, there is headroom of over £1.1bn versus the Group’s 
committed facilities. 

Tax
Morrisons has always been committed to ensuring that we pay our fair 
share of tax, and that this tax is paid in the territory in which our activities 
are based. The management of our tax affairs is focused on ensuring that 
we pay the tax we are obliged to pay in accordance with the law and that 
our tax affairs are consistent with our broader corporate objectives. 
We regard this as being important in protecting our reputation and 
brand, and have a tax management framework which ensures that the 
needs of all of our stakeholders are considered.

In 2014/15 the Group was in a net corporation tax refund position of 
£10m (2013/14: £220m payment), reflecting reduced underlying profits, 
impairment of assets and overpayment of corporation tax in earlier years. 

The Group is committed to paying all of its taxes in full and on time. It is a 
major contributor across a wide range of UK taxes. In 2014/15, Morrisons 
made net payments of £1,025m to the UK government of which £458m 
was borne by Morrisons and the remaining £557m was collected on 
behalf of our colleagues, customers and suppliers. Morrisons participate 
in the ‘Total Tax Contribution’ PwC Survey for the 100 Group of Finance 
Directors. In the year to January 2014 (the most recent for which figures 
are available), our total taxes borne ranked 10th amongst the 
survey participants.

Summary balance sheet

Fixed assets and investments
Working capital
Provisions and tax
Net pension liability
Net debt
Net assets

2014/15 
£m

8,023
(1,324)
(726)
(39)
(2,340)
3,594

2013/14 
£m

9,299
(1,104)
(675)
(11)
(2,817)
4,692

Pensions
The triennial pension valuation was completed in July 2014. At the time 
of the previous triennial valuation in 2010, the pension schemes were 
almost fully funded, and that position is virtually unchanged, with the 
funding deficit as at April 2013 falling to £40m and the schemes being 
over 97% funded.

In January 2015, we announced a proposal, to harmonise our various 
pension schemes. We have reached an agreement in principle with the 
Trustees of the two CARE Schemes to close them to future accrual, 
subject to the outcome of consultation with current scheme members. 

The Group’s proposal is that scheme members’ accrued benefits will be 
frozen (subject to inflationary revaluation), and that future benefits will 
no longer accrue in these schemes. 

Following this agreement the Group has entered into a Consultation 
with scheme members on 23 February 2015. The Group expects that 
the consultation process will conclude during May 2015. Subject to the 
outcome of the consultation, any changes would become effective in 
early July 2015. 

The financial effect of closing these schemes to future accrual would 
be to reduce the Group’s exposure to future volatility and increases in 
pension liabilities and costs.

Underlying basic earnings per share

KPI

23.0p 25.6p

27.3p

23.8p

10.9p

2010/11

2011/12

2012/13 2013/14* 2014/15

Definition 
The EPS measure uses underlying profit, divided by 
the weighted average number of shares in issue at the 
year end date. A calculation is provided in note 1.5.2 
of the Group financial statements

* 2013/14 has been restated to reflect the changes to the 
definition of underlying earnings described in note 1.4

Net debt (£M)

KPI

817

1,472

2,181

2,817

2,340

2010/11

2011/12

2012/13 2013/14 2014/15

Definition 
The Group’s overall debt position at the year end.  
A summary of net debt is provided in note 6.4 of 
the Group financial statements

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

19

Dividend
The final dividend has been increased to 9.62p. It will be paid on 10 June 
2015 to shareholders on the register on 8 May 2015. This brings the full 
year dividend to 13.65p, an increase of 5% in line with the commitment 
made last year (2013/14: 13.00p).

Space

At  
2 February  
2014

New stores1

Store
closures

At  
1 February  
2015

Number of core stores
Number of 
convenience stores
Total number of stores
Total area in square 
feet (000)
Number of 
petrol filling stations

1 Net of replacements.

503

102
605

14,233

328

11

57
68

510

6

−

(6)
(6)

514

153
667

(11)

14,732

−

334

We opened 11 new supermarkets (356,000 square feet) and 
57 M locals (154,000 square feet) during the year. We also closed six 
underperforming M locals, and announced a proposal to close ten 
smaller supermarkets in 2015.

Key balance sheet metrics

Interest cover
Net debt/EBITDA
Gearing
ROCE

2014/15 
£m

5 times
2.6
65%
5.6%

2013/14 
£m

10 times
2.4
60%
8.2%

Return on capital employed (ROCE) fell to 5.6% from 8.2% in 2013/14, 
primarily due to the fall in profit.

Enhanced disclosure

Commercial income
The industry context around commercial income has changed 
significantly in recent months. Morrisons notes that the Financial 
Reporting Council (FRC) has urged companies to provide clarity in 
this area, and the Board considers greater transparency appropriate.

Commercial income is a deduction from cost of sales and is not 
consistently defined. Our definition comprises marketing contributions 
from suppliers and volume-based rebates. It does not include promotional 
funding, as these are mechanical deductions from costs, and are 
triggered as units are sold or purchased with no subjectivity or 
judgement applied.

For most marketing contributions and volume-based rebates, there 
is also little or no subjectivity or judgement. However, we have chosen 
to provide full income statement and balance sheet disclosures. 
For 2014/15, commercial income was £425m (2013/14: £396m). 

By its nature, a proportion of commercial income will only become 
billable towards the end of the year. We expect the majority to be 
collected during Q1 of the next financial year.

Depreciation
In previous years, fully depreciated assets have been retained in the 
Group’s fixed asset register. In order to provide greater understanding of 
the annual depreciation charge, these have been removed from both cost 
and accumulated depreciation. At balance sheet date, fully depreciated 
assets were £1,656m. This additional disclosure provides assurance to 
the users of the financial statements that our underlying depreciation 
charge is in line with our stated depreciation policy.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Return on capital employed (ROCE)

KPI

10.4%

10.4%

9.8%

8.2%

5.6%

Capital investment (£M)

KPI

592

901

1,016

1,086

520

2010/11

2011/12

2012/13 2013/14 2014/15

Definition 
ROCE is a relative profit measure showing the return 
generated from investments in assets

Prior years restated for 14x multiplier of lease commitments and adjusted 
for the change in underlying profit definition

2010/11

2011/12

2012/13 2013/14 2014/15

Definition 
Measured as additions to property, plant and 
equipment, investment properties, intangible 
assets and investments

 
 
20

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Review of the year
A strong platform continued

Financial strategy

Capital allocation framework
Morrisons adheres to strong financial principles through a capital 
allocation framework. Our overall capital allocation framework is 
unchanged. We are committed to an investment grade credit rating. 
In the current food retail market, a strong investment grade rating is 
not considered realistic near-term, despite our predominantly freehold 
supermarket estate and strong free cash flow.

Our first priority is to invest to support the store estate and infrastructure 
and reduce costs. Secondly we will seek to maintain debt ratios that 
support our target of an investment grade credit rating. Third, we will 
invest in profitable growth opportunities. Fourth, we will pay dividends 
and, finally, any surplus capital will be returned to shareholders.

Shareholder returns
For 2015/16, the total annual dividend will be not less than 5p per share. 
The Board believes that this reflects an appropriate balance between 
our commitment to the capital allocation framework, the investment 
in building trading momentum and the importance of dividends to 
our shareholders. 

Beyond 2015/16, the dividend policy will be determined and 
communicated as appropriate by the Board and new CEO.

Morrisons is committed to generating strong operational free cash flow. 
For the medium-term, the priority will be to further reduce the level 
of debt.

Cash flow and working capital
All components of our free cash flow generation plans are progressing 
well, and we remain on track to generate £2bn operating free cash flow 
by 2016/17 including a £600m improvement in working capital.

Capital expenditure 
During 2015/16, we expect capital expenditure to fall further to around 
£400m, as previously guided. This will comprise fewer new convenience 
store openings than initially planned, with more capital allocated to 
maintaining and updating the core estate. As announced, in future we 
will only add new core supermarkets to the space pipeline in exceptional 
circumstances. This guidance excludes any additional capital we may 
commit to a new online facility. In addition, we expect £100m of onerous 
property payments during 2015/16.

Property disposals
Morrisons values the flexibility and control associated with a 
predominantly freehold property portfolio. While maintaining that 
approach, over the last year we have managed our property portfolio 
more actively than in the past in order to release some cash and improve 
shareholder returns. 

Over the remaining two years of the plan, we will continue towards our 
three-year target of £1bn of property disposals, and are committed to the 
freehold component of our supermarket estate remaining above 80%, 
which is by far the highest ratio in the sector. The sale and leaseback 
element of the programme is mostly complete, and future focus will be 
on property development opportunities and non-core disposals.

ROCE
We remain committed to ROCE as a KPI, and remain focused on 
growing future returns and optimising our capital base.

Summary
Over the coming years we are committed to investing in the customer 
proposition and improving trading momentum. We will continue to 
reduce costs, maintain rigorous capital discipline and focus on all aspects 
of cash flow to enable a good platform to build that momentum. 

Approval of the Strategic Report
Pages 2 to 33 of the Annual report form the Strategic report. 
The Strategic report was approved by the Board on 11 March 2015 
and signed on its behalf by

Mark Amsden 
Company Secretary 
11 March 2015

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

21

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
22

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Relationships
Our colleagues and partners

Awards  
2014/15

Our people

“We continue to focus on getting the right people 
in the right place at the right time to support our 
customers’ needs and to deliver our strategy. 
We are working to ensure that our colleagues are 
really engaged in working for Morrisons, and that 
our leaders are the best they can be. We will make 
sure that all our colleagues are absolutely clear on 
what a great job looks like at Morrisons, so that every 
one of our team is completely focused on delivering 
for customers.”

Emily Lawson, Group Human Resources Director

How are our colleagues supporting 
our strategy? 

Match & More
As part of launching our new Match & More card, we 
invested time to train Checkout Operators, Customer 
Services Assistants, petrol station teams and those 
stepping into temporary front of house ‘Ambassador’ 
roles. As a result, colleagues have been able to 
confidently and proactively explain our new 
Match & More proposition to our customers.

Opening hours
As part of our plans to make our stores easy to shop 
we have increased our opening hours in 246 stores. 
Our customers told us that they wanted to shop with 

us up to two hours earlier and two hours later than 
our previous opening hours. Changes to working  
patterns were made on a purely voluntary basis with 
colleagues offering to change their shifts to support 
our new opening hours.

Store management teams
We are simplifying accountability and ensuring 
decisions are taken at the right level in stores by 
changing the store management structure, allowing 
us to better serve our customers and operate more 
efficiently. We have consulted with our colleagues on 
the structure itself and on the restructure process, and 
will have completed the restructure in all 514 of our 
supermarket stores by Spring 2015. A comprehensive 
training programme is in place to support the store 
leadership team in their new roles including topics 
such as leading change and engaging leadership.

Continuous improvement
In our manufacturing division we have invested 
in continuous improvement methods by training 
all managers in problem solving techniques, and 
over 200 colleagues are involved in the Business 
Improvement Techniques Apprenticeship scheme, 
which has delivered significant efficiency gains 
across our sites. 

We have also introduced a structured and 
standardised approach to site meetings, 
which has improved the quality of daily 
performance discussions. 

Highlights

Employee 
stability1  

People progressing from the  
shop floor to more senior  
positions in 2014/15

Percentage of colleagues 
who participated in the 
engagement surveys

Colleague Engagement  
Index: How engaged 
are colleagues?

90.4%

2014: 88.05%

1,650

2014: 1,292

79%

2014: 93%

75%

2014: 72.9% 

1 Total number of active colleagues with one or more years’ service divided by the total number of active colleagues one year earlier.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

23

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

How have we supported our colleagues  
to help create value during the year?

Engagement 
During 2014/15 we’ve focused on making a sustained 
change from ‘doing engagement’ to ‘being engaging’. 
Three key initiatives have underpinned our 
engagement plans: 

1. We’re building the skills of our leaders. 775 leaders 
have already started our new leadership programme, 
which includes training on managing change, as 
well as engaging leadership. 

2. We’re giving colleagues a stronger voice. We’ve 
made it much easier for our colleagues to share 
their feedback via the engagement survey, a 
colleague Facebook page and an internal social 
media platform for colleagues. 

3. We’re focusing on engagement. From our annual 
climate survey we identified five action themes 
where we needed to take sustained, decisive action 
to improve. These are sponsored by senior leaders. 

Colleague training 
During the year we invested in a new training 
facility to support central functions such as trading 
and marketing. 

Our training approaches build both specific technical 
skills required to do the job, and broader leadership 
skills. Our training this year included the following: 

•  Mastercraft – our annual competition, which tests 
the specialist knowledge and practical skills of 
colleagues, was bigger and better this year. 
The competition included colleagues from our  
eight craft trades – butchers, bakers, fishmongers, 
cheesemongers, wine advisers, florists, cake shop 
and produce.

•  Craft qualifications – 187 colleagues completed 
a Level 2 Craft Apprenticeship in Butchery and 
Bakery which includes visits to our abattoir for our 
butchery apprentices. In total over 800 colleagues 
completed apprenticeships last year.

•  e-Learning in stores and at home – we’ve set up 

brand new e-learning zones in every store. We’ve 
also given colleagues access to some training 
modules from their own devices so they can learn 
when and where they want to.

•  Animal welfare – colleagues at our Colne, Spalding 
and Turriff abattoirs became the first in England to 
be awarded the new Welfare of Animals at the Time 
of Killing (WATOK) qualification. 

Talent development
We continue to build our talent pipeline from within, 
through a variety of programmes accessible at all 
levels of the business. 

•  Graduates – this year we recruited 72 graduates and 
have 136 graduate trainees completing programmes 
across the organisation.

•  Sponsored degrees – 17 colleagues started studying 
for their sponsored degree with Bradford University 
School of Management, our third cohort of the 
programme, and we continue to deliver our Foundation 
Degrees to colleagues within retail, logistics and 
supply chain through our university partners. 

•  Future business leaders – this year we have 

launched our refreshed Future Business Leaders 
Programme for colleagues making the transition 
to senior management roles. The programme is 
designed to build our internal senior succession 
pipeline, and includes a placement within a 
local charity.

Colleague retention
90.4% of our colleagues have been with us for more than 
a year, a rise of around 2% versus last year. Set against 
our overall headcount reduction of 5.3%, this 
demonstrates our ongoing commitment to retain 
experienced colleagues alongside new talent whilst 
continuing our drive for a more cost effective and 
flexible workforce.

Incentives
We offer a highly attractive benefits package, including 
enhanced maternity packages, store discount cards, a 
share in company profits and our annual long service 
award. Colleagues can also participate in the 
Company share save scheme.

We will further strengthen our benefits offering with 
the introduction of flexible benefits such as discounted 
childcare vouchers in early 2015/16, with additional 
benefits being made available to colleagues later 
in the year.

Wellness and health enhancement
We have introduced support to identify and help 
those colleagues most at risk of long term health issues 
such as mental health and musculoskeletal conditions, 
and have reviewed and revised our health surveillance 
programme to ensure colleagues are monitored via 
the latest health screening technology. In addition this 
year we initiated a new approach to helping colleagues 
build resilience, a much-requested area of support 
from colleagues.

Human rights and diversity 
We pride ourselves on being a diverse organisation. 
We respect the human rights of all individuals as 
well as the communities in which we work and are 
committed to providing a workplace free from 
harassment and offering equal opportunities for 
promotion and advancement. During 2014/15, 
Morrisons employed 53,272 men and 66,506 women. 
In addition, 101 of our senior managers and five of 
our Board Directors were men, while 33 of our senior 
managers and two of our Board Directors were women.

This year we have continued work to ensure our 
workforce is representative of the communities we 
serve. We have agreed a three year diversity strategy 
which operates across all our talent activities, and 
will focus on addressing the identified gaps in our 

Below: 
Mastercraft competition 
Celebrates colleagues’ achievements

 
 
24

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Relationships
Our colleagues and partners continued

Above: 
Our farming programme
We run our own farming programme 
investing £2m into the research 
and development of sustainable 
British farming. 

pipeline, will ensure a balanced slate for all senior 
promotion and hiring decisions, and adopt a standard, 
externally verified assessment process so that our 
talent is assessed on an unbiased basis.

Our suppliers 

Our love of food means we search the globe to source 
the best quality produce for our customers. We have 
worked hard to shorten the supply chain to ensure our 
food reaches our shelves in the freshest possible 
condition. For example we are currently making a 
major investment in our fish processing facility at 
Grimsby which will enable us to further extend 
product shelf life by 24 hours. 

However we also never forget we are British. 100% 
of our Morrisons branded fresh beef, lamb, pork, 
chicken, milk and eggs, and many of our fresh fruit 
and vegetables, are sourced in the UK. As a leading 
fresh food manufacturer and a major British retailer 
we work with local farmers to create shorter, more 
efficient supply chains. This ensures greater control 
over supply chain traceability, quantity and quality, 
and reduces risk. Buying British also reduces food 
miles, adds to the national economy, strengthens 
agricultural industries and supports our 
rural communities.

British farming and its long term viability is essential 
to our business. To help ensure it remains competitive 
we run our own farming programme, investing £2m 
into the research and development of sustainable 
British farming. 

Whilst the produce we supply must be right for 
customers today, we must also do this in a way which 
protects the supply for future generations. We work 
closely with our suppliers to encourage and promote 
responsible practices throughout the supply chain 
helping to ensure sustainable supply. 

We actively listen to our suppliers and we are a 
participant in the Advantage survey, a comprehensive 
and independent survey of over 400 suppliers’ views 
on the status of their relationship with major grocery 
retailers in the UK. We take actions based on 
supplier feedback.

We continue to focus on simplifying our payment 
processes and have successfully launched a 
competitive supply chain financing option during 
the year. We are pleased with the take-up which has 
exceeded our expectations.

Our M Partner scheme, which was introduced in 
2013, continues to develop. We have partnered with 
more than 20 of our largest suppliers. We are working 
with them to improve our customer proposition 
through shared insight, maximising the efficiency 
in our supply chains and promoting more regular 
dialogue at all levels of our respective organisations.

We also understand the importance of relationships, 
for smaller suppliers, where we have focused on 
having simpler, clearer processes. We are working 
on sharing corporate and events calendars, and the 
enhanced promotional opportunities through our 
ground breaking Match & More scheme, to enable 
more efficient and productive arrangements 
with suppliers.

We work with our trading partners to ensure mutual 
commercial growth and responsible and fair trading 
terms, and in accordance with the applicable 
regulations including the Grocery Supply Code 
of Practice.

The Groceries Supply Code of Practice
The Groceries Supply Code of Practice (GSCOP) 
(the ‘Code’) applies to all grocery retailers with an 
annual turnover in excess of £1bn. Essentially the 
Code creates certain specific rights and obligations 
that regulate our trading relationship with suppliers.

We actively engage with the relevant regulatory 
bodies, the Office of the Groceries Code Adjudicator 
(GCA) and the Competition & Markets Authority 
(CMA), to build best practice in relation to the Code. 
Over the course of the year we provided information 
for both the GCA and CMA on a range of areas 
of interest across the sector including contract 
formation, deliveries into our depots, forecasting 
and supplier charges.

Alongside other retailers, we agreed with the GCA 
to create a new reciprocal policy on profit recovery 
charges to help address industry-wide concerns over 
historic claims for income made by retailers and 
suppliers. This was positively received by the GCA 
and promoted at the GCA’s first annual conference 
in June 2014.

Specifically related to Morrisons, the GCA requested 
details for charges requested of suppliers who were 
offered multi-channel sales in stores, online and 
convenience. The GCA published a case study on the 
review which, in relation to the substantive issue of 
multi-channel participation, concluded that Morrisons 
was not in breach of the Code (Part 9). 

We undertook an enhanced annual training 
programme for all supplier-facing colleagues. This 
involved a bespoke face to face presentation for all 
buyers and relevant trading colleagues and a follow 
up e-learning module. We also undertook a further 
detailed review of relevant processes utilising our 
Internal Audit team. Actions were identified for 
continued process improvement including the 
establishment of an additional compliance and 
monitoring function within the trading division.

Enquiries from suppliers on Code related matters 
were dealt with in accordance with the regulations. 
Any matter not resolved directly is escalated to the 
relevant Category Director and, if requested, to our 

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

25

appointed Code Compliance Officer (CCO). 
Additional guidance and advice is provided by 
the Group’s legal function.

During 2014/15 we have successfully worked with 
suppliers to resolve the majority of complaints that 
have arisen with reference to the provisions of the 
Code. In summary 18 new complaints were made by 
suppliers and then notified to our CCO. In total, 14 of 
those were withdrawn or resolved directly with the 
relevant supplier during the course of the year.

Routine reports and updates are provided to our 
Corporate Compliance and Responsibility Committee 
and Management Board on all aspects of the Code 
including developments about its operation or 
regulation. We formally report details of activity 
over the year and specific complaints made by the 
suppliers to our CCO to the GCA and the CMA at 
the financial year end. Members of our PLC Board 
have also met with the GCA in recognition of the 
importance of achieving best practice in supplier 
relationships and maintaining level focus. 

Contact details and further information can be found 
at www.morrisons.co.uk/gscop

Our communities

Investing in a new and more significant presence in 
postcodes across the UK, means we also have to work 
with and invest in the communities we serve. 

Beyond protecting our local licence to operate, 
community engagement and investment engages 
existing and future customers, generates customer 
loyalty, colleague engagement, and trust in our brand. 
In 2014/15, our award winning Let’s Grow campaign 
that engages schools with growing fruit and 
vegetables distributed a record amount of vouchers 
to customers. 

We also recognise the importance of community 
engagement and have developed a programme 
that supports local community charitable causes. 
In 2014/15, we raised over £2.2m for our national 
charity partner Sue Ryder, our in-store Community 
Champions also gave 200,000 hours to local 
community activity. 

We are also working hard to ensure our recruitment 
process supports applicants from across the community 
and can up-skill people once they are part of 
the business. 

Our shareholders

See page 46 of our Governance section of the Annual 
report for information on how we have engaged with 
our shareholders this year.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Reducing emissions

Group GHG Emissions for year ending 31 December

Emission 
source

2005 
Baseline 
Year

2014 
Prior  
Year

2015 
Current  
Year

Change 
vs. 
Baseline

Combustion of fuel and operation of facilities

Natural Gas

102,470

148,122

146,911 +43.4%

Haulage

139,847

97,294

109,990

(21.3%)

Business Miles

4,511

4,217

3,643

(19.2%)

Fugitive Emissions

Refrigerant

455,929

190,793

105,173

(76.9%)

Energy purchased for own use

Electricity

798,596

697,309

756,595

(5.3%)

Other

Staff Travel

Waste

Total

Intensity ratio: 
kg CO2e per  
ft2 GIA

37,282

36,730

35,081

21,606

24,162

(35.2%)

22,197

(39.6%)

1,575,365 1,194,422 1,168,671 (25.8%)

50.4

31.3

29.5

(41.5%)

Methodology
The information above is taken from our Group Carbon 
Footprint, prepared by SKM Enviros on our behalf 
since 2007. We have reported for the calendar year  
1 January to 31 December for all years in order to 
remain consistent with these reports.

We have used UK Government’s Environmental 
Reporting Guidance (2013 version) to prepare these 
numbers, and the latest emissions factors from 
DEFRA/DECC’s GHG Conversion Factors for 
Company Reporting.

The report includes all major sources of carbon emissions 
from the operation of the Group’s supermarkets, 
manufacturing and distribution sites and operation  
of its haulage fleet. Some minor exemptions are:

Subsidiaries and joint ventures
•  Bos Bros – Dutch vegetable packer that deals  

with energy locally;

•  Wm Morrison (HK) Ltd – Hong Kong office  

that deals with energy locally;

•  The Morrisons Farm at Dumfries House Ltd –  
joint-venture that deals with energy locally; and
•  Wm Morrison Bananas Ltd – a subsidiary that  

is operated by the minority shareholders Global 
Ripeners Limited.

Sites
•  A number of distribution sites are operated by third 
parties who are responsible for the energy and carbon, 
including Dordon, Birstall, Feltham, Bury, Willand, 
Droitwich, Clipper, Northfleet, Bathgate and Bunzl.

Sources
•  Fuel oil – only four sites have fuel oil, which is 
estimated to account for less than 0.1% of the 
total footprint.

Below: 
Let’s Grow 
Since the start of our Let’s Grow 
programme we have given away 
over £20m of equipment

 
 
26

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Corporate responsibility

Responsible retailing

Our priorities

What we’ve done in 2014/15

1

2

3

4

5

Responsible
buying

Healthy 
lifestyles

100%

UK wild caught and landed 
seafood is from Responsible 
Fishing Scheme vessels

1BN

calories removed 
from our Italian ready 
meal range

100%

British own brand  
fresh meat sold in 
our stores

Change4Life  
partner  

Our People

Colleague stability

90.4%

94%

colleague participation in the 
annual engagement survey

Own brand  
suppliers that are 
Sedex members

100%

26

pledges signed in  
the Government’s  
Public Health  
Responsibility Deal

Over

780,000+

training days  
delivered

Environmental 
management

Carbon footprint reduction

Waste to landfill reduction

KPI

KPI

Definition
Includes energy,
waste, refrigeration
and transport for
our stores, offices,
manufacturing
and packing
facilities.

15%

19%

24% 26%

Definition
Measured as
waste from our
stores that we
are unable to
recycle or have
processed.

5.6% 3.2%

2.0% 2.2%*

2012

2013

2014

2015

2012

2013

2014

2015

Supporting 
communities

£2.2M 

raised for charity  
partner Sue Ryder

200,000

hours given to local  
community activity through  
our in-store Community  
Champions

Providing food waste tips via  
our social media channels to
0.5 million followers

* 2015 figure is at 2 November 2014. End of year figure will be published in 2014/15,  
Corporate Responsibility Review later in the year.

 
S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

27

CR

The full Corporate Responsibility review 2014/15 
will be available for you to download at 
www.morrisons.co.uk/cr later in the year

Why it matters

What we will do next

•  Sustainable supply chains
•  Traceability and control
•  Securing the best suppliers
•  Risk management
•  Quality
•  Brand integrity

•  Product quality and value
•  Customer benefit
•  Colleague choice 
and productivity
•  Reflects social need
•  Positive social value

•  Customer service
•  Attracting talent
•  More engaged colleagues
•  Retention and attendance
•  Productivity

•  Greater resilience
•  Resource efficiency
•  Increased productivity
•  Asset management
•  Cost management to  
drive affordability

•  Integrity
•  Community acceptance
•  Future customers
•  Colleague feel good factor
•  Giving something back
•  Trust

•  Further investment in applied farm research.
•  We will only source Roundtable on Sustainable Palm Oil (RSPO) 
certified mass balance or fully segregated palm oil for all own 
brand products. 

•  All wood and wood derived products will be FSC or equivalent.
•  Focus on inherent higher risk supply base through monitoring 

and auditing.

•  Continued delivery of the Government’s Public Health 

Responsibility Deal commitments.

•  Continue with Market Street deals on fresh produce.
•  Extend calorie labelling at the point of choice for products  

made and prepared in-store.

•  Revive and further improve healthy product ranges in line  

with the re-launch of our chilled meal solutions.

•  Build a skilled workforce that supports the broader UK economy.
•  Monitor, measure and improve colleague conditions 

and workplace experience across the Group.

•  Monitor and measure the diversity of our workforce.
•  Develop and deliver an ‘unconscious bias’ programme to  

assist our managers in the recruitment of a diverse workforce.

•  Support WRAP’s delivery of Courtauld Commitment III.
•  Deliver 30% reduction by 2020 in our operational carbon 

emissions (2005 baseline).

•  Reduce waste direct to landfill in stores and manufacturing.
•  Make sure edible food that we can use never goes to waste.
•  Deliver 20% reduction in operational water consumption  

by 2020 (2012 baseline).

•  Enhance effective community engagement through stores’ 

Community Champions.

•  Raise more funds for Sue Ryder, providing support and care 

for people with life-changing illnesses.

•  Greater encouragement for stores and communities to become 
more involved with Let’s Grow schools gardening campaign.

•  Through our pre-employment programme ‘Our Club’ we’re helping 
to get people who have been disadvantaged in society into work.

 
 
28

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

29

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
30

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Our risks
Managing our risks

Recognising the effect of uncertainty on our business  
means that we are in a better position to achieve our objectives, 
respond to emerging risks and create opportunities. 

The realisation of our business strategy depends on 
our ability to make sound, risk-informed decisions. 
Managing risk and uncertainty is an integral part 
of doing business. Now more than ever, we manage 
increasing uncertainty as we continue to expand into 
new channels, and transform our business systems 
and processes to respond to rapid changes in 
our industry.

We maintain a business wide understanding of our 
key risks and how to manage them. This assists in 
delivering our promises to customers and shareholders.

Risk is managed via our choice of business strategy, 
underpinned by our culture and values. 

The annual and on-going elements of our risk 
management framework are embedded within 
the business. These support the identification and 
effective management of risks across the business. 
We continue to conduct activity to increase colleague 
awareness of risk and risk appetite, and to further 
embed a risk management culture in the business.

Read more on the risk management process  
in the Audit Committee report on page 43.

Risk management framework

Top down

Board of Directors

The Board is responsible for establishing a robust and appropriate risk management framework. It has primary 
responsibility for setting the overall Group strategy which informs the setting of objectives across the business and is 
widely communicated. It is also responsible for risk governance and overseeing the risks associated with the Group’s 
activities to ensure that they align with our risk appetite. The Board approves the Group Risk Register.

Audit Committee 

Management Board

Supports the Board in monitoring risk exposure against our 
risk appetite. Reviews the effectiveness of our risk 
management and internal control systems, including the 
Risk and Internal Audit function. Agrees the Internal Audit 
plan and audit scope which is designed to provide assurance 
over principal risks.  

Provides challenge to operational management through  
its review of cross-functional risks and considers key risks 
reported in functional risk registers. During the year it 
conducted a full bottom up exercise to refresh the Group  
Risk Register with assistance from Risk and Internal Audit. 
Each Board member certifies annually that functional risk 
registers (following the process set out below) have been 
refreshed, and that action plans are in place, where necessary.

Risk and Internal Audit

Operational Management

Bottom up

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

31

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

The risk management process

Plans for 2015/16

The risk management process is applied to all identified 
risks. It allows us to understand, evaluate and take 
appropriate action in relation to our risks. Operational 
management within the business bear most of the 
responsibility for risk management. Following the 
identification and measurement of risks, depending  
on our risk appetite, we either accept the risks or take 
action to reduce, transfer or mitigate them. 

Significant effort is placed on risk management activities 
within each function. This includes ensuring the 
control frameworks are designed to address risks, are 
embedded properly within day-to-day procedures, 
and that monitoring and reporting takes place. 

Key activity and developments during 2014/15 include:

•  full refresh of the Group Risk Register by the 

Management Board;

•  creation and review of Risk Registers for new 

business areas;

•  more frequent review of cross-functional 

risks at Management Board level, for example, 
risks relating to health and safety and data 
protection; and

•  functional Risk Register reviews.

We will continue to develop and build on our existing 
risk management framework, and align with recent 
changes to the UK Corporate Governance Code. 
Our priorities for 2015/16 include:

•  formalising key risk indicators for Group risks and 

commencing regular reporting of these; and

•  reviewing and updating the Internal Audit activity 
plan following the Group Risk Register refresh.

The refresh of the Group Risk Register in the year has 
resulted in some changes from those risks disclosed 
last year. Specifically external market, competitor 
proposition, supply chain and data are now reported 
as separate risks following industry and market 
events in the year. Previously these were included 
in business strategy, trading optimisation, customer 
proposition and regulation. 

Space optimisation has been removed as a separate 
risk with capital discipline being included in the 
financial strategy risk.

The risks have been split into two categories based  
on how the Board review and manage the risks. 

High Impact, Low Likelihood (HILL) risks: 
those which have a low inherent likelihood but which, 
if they did occur, could have a major impact. These are 
typically managed by policies and procedures which are 
reviewed and tested by the Board on an annual basis.

Strategic risks:
those which would impact the successful execution  
of the Group’s strategy. These are reviewed by the 
Board on a more frequent basis as the risk level can 
alter based on the actions taken by us or in the market.

Each principal risk has been mapped to the relevant 
key strategic priorities. All strategic risks are owned 
by at least one member of the Management Board. 

Process level risks are not seen as principal 
risks for the Group. These risks are managed 
by operational management. 

The movement of each risk at a gross level and 
the mitigations in place to manage the risk are 
also disclosed.

 
 
32

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Strategic report

Our risks
Principal risks and uncertainties

The Board has identified those risks which it sees as most significant

HILL risks

Strategic risks

S

GI

S

I

Food and product safety

Risk 
If we fail to deliver excellent 
standards of hygiene and 
safety in our products, there 
is potential to harm our 
customers and damage 
our business reputation. 
Our business focuses on fresh 
food and we have a vertically 
integrated business model; 
therefore, food safety and the 
integrity of our supply chain 
are of paramount importance.

Mitigation
•  Strict standards and monitoring 
processes established to manage 
food safety risks throughout the 
Group and supply chain;

•  ISO 22000 accreditation of food 

manufacturing businesses;
•  Regular supplier assessments 

undertaken to ensure adherence 
to standards; and

•  Food Safety Steering Group, 
the Board and Management 
Board provide oversight of 
operational activities.

Business strategy

Risk 
The Board understands that 
if the strategy and vision of 
the business are not properly 
formulated, communicated or 
implemented, then the long 
term aims of the Group may 
not be met and the business 
may suffer and benefits 
may not be delivered 
to stakeholders.

Financial strategy

Risk 
The main risks are the 
availability of funding and 
management of cash flow 
to meet business needs.

Major business interruption

Risk 
Our distribution and 
systems infrastructures are 
fundamental to ensuring the 
normal continuity of trading, 
whether that is via our stores 
or online. If a major incident 
occurred to this infrastructure 
or another key facility, this 
could have a detrimental 
impact on our ability to 
operate effectively. 

Data security 

Risk 
The Group believes it is 
essential that the security  
of customer, colleague, 
supplier and company 
confidential data is maintained 
securely. A major breach of 
information security could 
have a significant impact on 
the reputation of the business.

Mitigation
•  Detailed recovery plans exist 

for sites and systems;

•  Investment in remote IT disaster 
recovery site and regular testing 
of recovery plans;

•  Adherence to a stringent process 
for evaluating new suppliers/ 
third parties; 

•  Contingency arrangements 

confirmed for key suppliers; and
•  A Crisis Management Group is in 
place to deal with any unplanned 
or unforeseen events.

S

GI

Mitigation
•  The Group has a number of 
information security policies 
and procedures in place;

•  The Information Management 

Steering Group has the 
responsibility for looking at data 
management practices, policies, 
awareness and training; and
•  Ongoing monitoring, reporting 
and mediation of vulnerabilities 
is in place. 

Mitigation
•  We have a clear strategy based  
on four pillars of save, invest,  
grow and cash generation;

•  Engagement with a wide group  
of stakeholders to ensure the 
strategy remains current;
•  Communication of strategy  
via numerous channels;

•  Clear link between strategic  
targets and business plans 
to drive implementation; and

•  Close Board monitoring 
of business performance.

S

GI

C

Mitigation
•  The Group’s treasury function  
is responsible for the forward 
planning and management  
of funding. They report to the 
Treasury Committee and  
operate within clear policies and 
procedures which are reviewed 
and audited; and

•  Progress against the financial 
strategy is regularly reviewed  
and monitored by the 
Management Board.

S

I

G

C

Key

Save

Invest

Grow

Generate cash

No change

Increase to residual risk

Decrease to residual risk

 
Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

33

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Colleague engagement and development 

Competitor proposition and price 

I

S

GI

Risk 
We are a people business and our 
colleagues are key to being able 
to fulfil our promises. If we fail to 
retain, develop and motivate our 
colleagues, we will not provide 
the quality of service that our 
customers expect. Development 
of new channels and delivery 
of strategic objectives increases 
the risk of being able to attract 
specific talent. The change 
in leadership will need to be 
managed to ensure colleague 
engagement is maintained.

Mitigation
•  Competitive employment policies, 

remuneration and benefits packages  
are established and regularly reviewed;

•  Significant investment in training  

and development, including 
Morrisons Academy;

•  Regular talent reviews and refresh 

of succession plans to meet the future 
needs of the business; 

•  Colleague engagement surveys 
undertaken to understand and 
respond to colleague concerns; and 
•  Plan to manage leadership change 

in place.

Risk 
The UK grocery market 
continues to be extremely 
competitive. The impact  
of competitor proposition  
and pricing changes could 
affect the performance of  
the Group in terms of sales, 
costs and operations.
There is also a risk that 
supplier failure or a change  
in supplier pricing could  
have operational or financial 
consequences for the Group.

Mitigation
•  Competitor pricing positions and 
market trends are reviewed on a  
weekly basis. We also review and 
actively manage our own key price 
points, sales proposition, and 
promotional and marketing  
campaigns; and

•  Credit checks and monitoring  

of suppliers are conducted. We also 
maintain open and regular dialogue 
with suppliers. 

External market forces

IT systems upgrade 

C

S

GI

Risk 
Economic changes including 
changes in the value of the 
Group’s pension schemes  
and commodity fluctuations 
could impact the Group’s 
profitability and balance 
sheet strength.

Mitigation
•  The Group’s pension liabilities  
are monitored by the Treasury 
Committee with a clear investment 
strategy in place. In February 2015 
we announced the start of consultation 
to close the Group’s defined benefit 
schemes to future accrual which will 
help reduce this risk; and

•  Commodity prices are reviewed and 
monitored each week. The Group 
has clear policies around hedging of 
commodity risks and seeks to hedge  
exposure where possible.

Risk 
We have replaced and 
upgraded systems in our 
business to provide 
industry-leading software 
capability. We continue to  
roll out new systems and 
decommission legacy IT 
systems. We are aware of  
the risks and potential  
for delays and increased  
costs associated with 
delivering successful IT 
systems change.

Mitigation
•  We partner with some of the  

world’s leading technology companies 
for key projects;

•  Project management methodology 
is applied to all IT projects and 
programmes; and

•  Regular reviews are undertaken  

by Risk and Internal Audit  
and other specialists to provide 
assurance over significant IT projects 
and programmes delivering into 
the business. 

Supply chain management and integrity

Regulation 

S

GI

S

GI

Risk 
Recent issues in the sector 
regarding the integrity and 
sourcing of food include the 
discovery of horsemeat 
substituted for beef in 2013. 
Our vertical integration model 
and focus on supply chain 
integrity means that these 
have not impacted Morrisons, 
as highlighted in the Elliott 
report (July 2014). However, 
it remains a risk that 
management is focused on 
and continues to monitor.

Mitigation
•  Morrisons manufactures a large 
proportion of the fresh food it  
sells, contracting directly with farmers 
and growers;

•  Thorough checks are in place at  

all our own production facilities as  
well as those who produce for us; and

•  We have visibility over all own  

brand suppliers’ ethical and responsible 
business practices through Sedex.

Risk 
The Group operates in an 
environment governed by 
strict regulations including 
competition, employment, 
health and safety, and 
regulations over the Group’s 
products. In all cases, the Board 
takes its responsibilities very 
seriously and recognises that 
breach of regulation can lead 
to reputational and financial 
damages to the Group. 

Mitigation
•  An established governance framework 
including compliance monitoring and 
reporting is in place;

•  There are clear accountabilities and 

processes in place for the monitoring  
of regulatory developments and the 
compliance with existing regulation; 
•  Processes are in place for delivering 
training to impacted colleagues in 
relation to regulation; and

•  The internal legal department provides 

advice and guidance.

 
 
34

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

35

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
36

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Corporate governance report

Chairman’s governance statement

Introduction from Andrew Higginson

I am pleased to introduce on behalf of the Board, 
Morrisons Corporate governance report for the 
financial year 2014/15. 

As noted in previous reports, the Board believes that 
how the business does something is just as important 
as what it does. Morrisons values are embedded in 
our corporate governance policies and principles 
and cascaded throughout the organisation.

Maintaining high standards of corporate governance 
is a priority of the Board. Our corporate governance 
compliance statement has been reviewed and 
updated during the year and will continue to be 
reviewed on a regular basis to ensure that we meet 
best practice standards in corporate governance. 
During the year, a number of our colleagues have 
undertaken a comprehensive training programme 
on effective Board reporting. This has resulted in 
improvements in the quality of papers presented 
to our Board and Committees, assisting effective 
decision making and enabling meetings to 
run more efficiently. 

The Board has made a number of site visits to 
supermarkets and convenience stores during the  
year to observe and engage with the business at an 
operational level. The October Board meeting was 
held at Morrisons online customer fulfilment centre in 
Dordon and included a tour of the distribution centre, 
enabling the Board to observe the online operation 
first hand. 

CEO succession
Dalton Philips stepped down as CEO on 16 February 
2015. We have recently announced the appointment 
of David Potts as our new CEO. We will expect him 
to build on the positive foundations and to return the 
business to growth. 

Board effectiveness
Following the external review of Board effectiveness 
in 2013/14, we have undertaken an internal 
evaluation of the effectiveness of the Board and its 
Committees this year. The evaluation required each 
member of the Board to complete a comprehensive 
questionnaire. The results are summarised on page 
39. Although the evaluation did not highlight any 
particular areas of concern, there are a number of 
development actions which we plan to take during 
2015/16 to further strengthen the effectiveness of 
the Board.

I am satisfied that the Board is performing effectively 
and contains an appropriate mixture of skills, 
experience and independence. I also consider that 
each of the Non-Executive Directors is able to commit 
an appropriate amount of time in fulfilling their role 
and responsibilities on the Board effectively.

Diversity
We recognise the importance of diversity across our 
colleague base, and the Board itself, in delivering an 
effective blend of knowledge, skills and experience. 
Although with two female members (28% of total 
composition), the Board complies with its policy 
requirement to maintain formal representation at 
not less than 20%, there is an aspiration to increase 
this to at least 30%. In addition, steps are being taken 
towards increasing diversity across our colleague 
base as a whole. Further detail on our diversity policy 
is provided on page 23. 

Good corporate governance is an essential part of 
running our business effectively, in the interests of 
our shareholders and other stakeholders. We will 
continue to develop our governance policies and 
processes in line with good practice thereby enabling 
our team to best utilise their skills in effectively 
implementing business strategy.

Andrew Higginson
Chairman

Corporate governance statement

The Board considers that its corporate governance policies 
and procedures are appropriate and that the Group has been 
fully compliant with the 2012 UK Corporate Governance 
Code (the Code) throughout the financial year 2014/15 and 
to the date of this Annual report. The Code is available on 
the Financial Reporting Council’s website (www.frc.org.uk).

The Board’s Corporate governance compliance statement sets 
out how the Group complies with each of the provisions of the 
Code and is available in the investor relations section of the 
Group’s website, www.morrisons-corporate.com.

The Board acknowledges the changes to the Code that were 
announced in September 2014 and will apply to the Company 
from the 2015/16 financial year. These changes will be an area 
of focus for the Board and the relevant committees over the 
next year and the Company will report on compliance against 
the revised Code in the 2015/16 Annual report.

Below: 
Compliance statement 
The full Compliance statement  
can be found at:
www.morrisons-corporate.com

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Committee key 

Nomination Committee 

Remuneration Committee 

37

N

R

Board of Directors

Andrew Higginson
Chairman

Trevor Strain
Chief Financial Officer

Corporate Compliance and Responsibility Committee  C

Audit Committee 

A

Philip Cox CBE
Senior Independent Director and 
Chairman of the Audit Committee

N R C

N R A

Andrew joined the Group as Deputy Chairman and 
Chairman Elect in October 2014 and became Chairman 
in January 2015. Andrew is currently the Chairman of N 
Brown Group Plc, a Non-Executive Director of Woolworth 
Holdings Limited (South Africa), McCurrach UK Limited 
and the RFU (Rugby Football Union). Andrew was 
previously the Chairman of Poundland Group Plc, Senior 
Independent Director of BSkyB Plc and an Executive 
Director at Tesco Plc for 15 years.

Trevor joined the Group in June 2009 as Commercial and 
Operations Finance Director. In June 2011 he became 
Finance Director Corporate and took responsibility for 
the Company’s productivity programmes. Trevor joined 
the Board as Chief Financial Officer on 10 April 2013. 
Upon Dalton Philips’ departure as CEO on 16 February 
2015, Trevor, on an interim basis, took over Dalton’s 
executive responsibilities and chairs the Management 
Board. Prior to joining Morrisons he worked for Tesco in 
a number of roles until his appointment as UK Property 
Finance Director in 2006 and subsequently UK Planning 
and Reporting Finance Director. Trevor began his career 
with Arthur Andersen and is a member of the Institute of 
Chartered Accountants in England and Wales.

Philip joined the Group as a Non-Executive Director in 
April 2009. He was appointed as the Senior Independent 
Director in May 2013. Philip is a Non-Executive Director 
and Chairman Elect of Drax Group Plc and Non-Executive 
Director of PPL Corporation. He was a Non-Executive 
Director at Wincanton Plc from 2001 to 2009, having 
chaired their Audit Committee from 2001 to 2008 and was 
Chair of their Remuneration Committee from 2008. He was 
also a Non-Executive Director of Meggitt Plc until January 
2015. His previous Board positions were as Chief Financial 
Officer and then Chief Executive Officer of International 
Power Plc and Chief Financial Officer at Siebe Plc.

Richard Gillingwater CBE
Non-Executive Director

Penny Hughes CBE
Chairman of the Corporate Compliance  
and Responsibility Committee

Johanna Waterous CBE
Chairman of the Remuneration  
Committee

N R C A

N R C A

N R C A

Richard joined the Group as a Non-Executive Director 
in March 2013. Richard is currently the Chairman of 
Henderson Group Plc, Deputy Chairman and Chairman 
Elect of SSE Plc and the Senior Independent Director of 
Hiscox Ltd and Helical Bar Plc. He is stepping down from 
the Board of Hiscox Ltd in May 2015. He was previously the 
Dean of Cass Business School, CEO and then Chairman 
of the Shareholder Executive and Joint Head of Global 
Corporate Finance at BZW. He has been the Chairman 
of CDC Group and a Non-Executive Director of P&O, 
Debenhams, Tomkins, Qinetiq Group and Kidde. In light 
of Richard’s forthcoming appointment as Chairman 
of SSE Plc, he does not intend to seek re-election as a 
Non-Executive Director of the Company and will therefore 
stand down from the Board at the AGM in June 2015.

Penny joined the Group as a Non-Executive Director in 
January 2010. Penny is currently a Non-Executive Director 
of The Royal Bank of Scotland Plc and a Trustee of the 
British Museum. Penny’s previous experience includes 
ten years with Coca-Cola GB and Ireland and various 
Non-Executive roles including Body Shop International 
Plc, GAP Inc, Reuters Plc, Skandinaviska Enskilda Banken, 
Trinity Mirror Plc, Vodafone Plc, Home Retail Group Plc 
and Cable and Wireless Worldwide Plc.

Johanna joined the Group as a Non-Executive Director in 
February 2010. She is currently the Senior Independent 
Director of RSA Group Plc and of Rexam Plc. Her previous 
experience includes 22 years with McKinsey & Co, London, 
as Head of the Retail Practice in Europe and latterly as 
Co-Leader of the firm’s Global Marketing & Sales Practice. 
Johanna is a Trustee of the Royal Botanic Gardens, Kew 
Foundation and of Kew Enterprises Ltd. Previous board 
roles include Chairman of Tate Enterprises, from 1998 to 
2006 and a Non-Executive Director of Shoppers Drugmart 
in Canada.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
38

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Corporate governance report
continued

Leadership

Structure of the Board and its Committees

Chairman
Key objectives: Governance of the Board

PLC Board
Key objectives: Overall conduct of the  
business and strategy setting

Management  
Board

Audit  
Committee

Corporate Compliance  
and Responsibility 
Committee

Remuneration  
Committee

Nominations  
Committee

PLC Board

Members1

Key objective

Responsibilities

Andrew Higginson2, Trevor Strain, Philip Cox, 
Richard Gillingwater, Penny Hughes, Johanna 
Waterous, Sir Ian Gibson3, Dalton Philips3
Overall conduct of the business and strategy setting.
•  Development and approval of the strategy and key 

policies of the Group;

•  Management of culture and values; 
•  Monitoring of progress towards achieving all 

Board objectives;

•  Monitoring of financial performance, critical 
operational issues and risks by reviewing of 
performance against strategy, objectives, business 
plans and budgets;

•  Formal approval of the Group’s Risk Register; 
•  Approval of all communications to shareholders, 

including the Annual report and financial 
statements, half-yearly financial report and interim 
management statements;

•  Approval of changes to the Group’s capital structure, 
external financial reports, major expenditure; and
•  Membership of the Board on recommendation of 

the Nomination Committee.

1 All Non-Executive Directors are independent.
2 Appointed 1 October 2014.
3  D Philips stepped down from the Board on 16 February 2015 and Sir Ian Gibson retired 
in January 2015.

Throughout the year, the majority of the Board consisted of independent 
Non-Executive Directors. Sir Ian Gibson retired from the Board and its 
committees on 22 January 2015. Dalton Philips stepped down as CEO 
on 16 February 2015.

Board responsibilities

The formal schedule of matters reserved for the Board remains unaltered 
from 2013/14 and is set out in the Corporate governance compliance 
statement which can be found in the investor relations section of the 
Group’s website, www.morrisons-corporate.com. 

The Board is committed to a clear division of responsibilities between the 
Chairman and the CEO. This has been reviewed and updated by the 
Board during the year and is also set out in the Corporate governance 
compliance statement. 

During the year, Sir Ian Gibson stepped down as a member of the Public 
Interest Body of PwC before the decision to recommend PwC for 
appointment as Group auditors. 

Andrew Higginson stepped down as Chairman of Poundland Group Plc 
following the announcement of his appointment as Deputy Chairman 
and Chairman Elect of the Company in July 2014. 

Following the announcement that Dalton Philips would step down as 
CEO on 16 February 2015, it was also announced that Trevor Strain 
would chair the Management Board and assume Dalton’s executive 
responsibilities with Andrew Higginson, spending more time in the 
business in the interim period until the new CEO was appointed.

David Potts will join the Board as CEO on 16 March 2015.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

39

Board committees
The decisions delegated by the Board to its Committees and the activities 
of those Committees during the financial year 2014/15 are described 
within each Committee’s report below. The Corporate governance 
compliance statement contains the terms of reference of the Committees 
which have recently been updated in line with the guidance notes issued 
by ICSA in 2013 and to take into account changes agreed by the Board 
during the year.

Senior Independent Director
Philip Cox has been the Board’s Senior Independent Director since May 
2013. Philip has been a Non-Executive Director of Morrisons since April 
2009 and has acquired extensive knowledge of the Group’s business and 
its activities. The Senior Independent Director provides shareholders 
with an alternative contact to the Chairman, the CEO and the CFO. 

Board activities in 2014/15

The Board’s focus in this financial year was:

•  review of results and forecasts and approval of 

regulatory announcements;

•  the conduct of the business in accordance with its values;
•  review of the development of the online business and 

convenience stores; 

•  review of the recommendation from the Nomination Committee 

in respect of the appointment of Andrew Higginson;

•  review of the performance of the CEO and the decision to search 

for a successor;

•  review of the governance structure and activities of the subcommittees 

of the Board; 

•  review of the annual business plan and monthly updates from the 

Management Board regarding its delivery; and 

•  review of the 2015/16 budget and commercial plans regarding our 

core supermarkets, including productivity savings required to invest 
in the core offer.

Attendance at meetings

Board Nomination Remuneration

Audit

Andrew Higginson1
Trevor Strain
Philip Cox
Richard Gillingwater
Penny Hughes
Johanna Waterous
Dalton Philips2
Sir Ian Gibson3

3/3
11/11
11/11
11/11
11/11
11/11
11/11
11/11

2/2
–
7/7
7/7
7/7
7/7
7/7
7/7

1/1
–
6/6
5/6
6/6
6/6
–
6/6

–
–
7/7
6/7
7/7
7/7
–
−

1  Appointed to the Board on 1 October 2014. Appointed to the CCR Committee 
in November 2014, the Nomination Committee in December 2014 and to the 
Remuneration Committee in January 2015.
2  Dalton Philips stepped down as CEO on 16 February 2015.
3  Sir Ian Gibson retired from all Boards and Committees on 22 January 2015.

CCR

2/2
–
–
4/5
5/5
5/5
5/5
5/5

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Effectiveness

Non−Executive Directors 

The Non-Executive Directors bring a varied range of skills and 
experience to the Group. Details of their experience outside the 
Group are set out in their respective biographies on page 37.

The Board is satisfied that all Non-Executive Directors, including 
the Non-Executive Chairman, remain independent according to 
the definition contained in the Code. The criteria used to determine 
independence are set out in the Corporate governance compliance 
statement, which can be found in the investor relations section of the 
Group’s website, www.morrisons-corporate.com. 

The minimum time commitment expected of the Non-Executive 
Directors is 12 days per year, together with attendance at the AGM, Board 
away days and site visits, plus adequate preparation time. The Board is 
satisfied that each of the Non-Executive Directors commits sufficient 
time to the business of the Group and contributes to the governance 
and operations of the Group. This has been confirmed by the Board 
effectiveness evaluation referred to below.

The Chairman arranges regular discussions between all the 
Non-Executive Directors (including himself) as a group. During the 
year, the Non-Executive Directors met a number of times without 
management present to discuss the performance of the business 
and management, and the wider economic, commercial and social 
environment in which the Group operates. 

Board evaluation

The Board arranges for its own performance, and that of its committees 
and Directors, to be reviewed annually. This is usually facilitated by an 
external agency every three years with the most recent external review 
taking place last year.

In 2014/15, the Board’s effectiveness, and that of its committees,  
was the subject of an internal review led by the Chairman and the 
Company Secretary.

The evaluation required each member of the Board to complete a 
comprehensive questionnaire covering the following key areas: 

•  overall Board and committee effectiveness;
•  the work of the Board, including the approach to control, risk, strategy 

and transactions, and the regulatory environment; 

•  organisation and conduct of Board meetings;
•  timing and content of Board papers;
•  maximising its use of time;
•  Board and senior management succession;
•  training and awareness;
•  effectiveness of advisers; and
•  overall Director performance.

Responses were collated by the Company Secretary and discussed 
with the Chairman. The review concluded that the Board operates 
well and cohesively.

The agreement to move to fewer Board meetings but more two day 
meetings (as recommended last year) will come into full effect in 2015/16 
and it was acknowledged that this should provide more opportunity for 
site visits (Company and competitor) and spending time with customers 
to understand their views.

 
 
40

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Corporate governance report
continued

The length and tone of Board papers will also be the subject of focus 
during 2015/16 with a view to further improvement and ensuring that 
papers provide insightful and quality data in a concise manner.

The performance of the Chairman is evaluated annually by the Directors. 
Appraisals of the Non-Executive Directors’ performance are conducted 
by the Chairman following discussion with Board members.

Executive Directors are included in the Group’s performance appraisal 
process, which includes setting clear and measurable objectives and 
reviewing performance against those objectives on a bi-annual basis. 
The Chairman and Non-Executive Directors are responsible for 
monitoring and reviewing the performance of the CEO, who in turn 
is responsible for monitoring the performance of the CFO.

Membership

As described earlier in this report, the Board has been strengthened by 
the appointment of Andrew Higginson as Chairman and, as announced 
on 25 February 2015, the appointment of David Potts as CEO who 
further enhances the relevant experience and skills on the Board. 
The Nomination Committee considers that the Board and Management 
Board contain the skills and experience necessary in light of the Group’s 
current activities and strategic direction. 

Re−election of Directors

All the Directors submit themselves for re-election at the AGM to be 
held on 4 June 2015, with the exception of Richard Gillingwater who 
will step down at the AGM. After reviewing the outcome of performance 
evaluation, the Board confirms that the contributions made by the 
Directors offering themselves for re-election at the AGM in June 2015 
continue to be effective and that the Company should support their 
re-election.

Directors’ interests

The interests of the Executive and Non-Executive Directors of the 
Company and their immediate families in the shares of the Company, 
along with share options, are contained in the Directors’ remuneration 
report set out on pages 47 to 58. At no time during the year did any of 
the Directors have a material interest in any significant contract with 
the Company or any of its subsidiaries.

Management Board

Members

Key objectives

Responsibilities

Dalton Philips1, Trevor Strain, Mark Amsden, 
Neal Austin, Nick Collard, Martyn Fletcher, Mark 
Harrison, Martyn Jones, Emily Lawson, Casper 
Meijer, Gordon Mowat2, Nigel Robertson
Implementation of strategy and actions in respect 
of financial planning and performance; day-to-day 
management of operations.
•  Development and implementation of strategy;
•  Oversight of:

 – financial performance, reporting and control;
 – risk management; and
 – operational improvement programmes;

•  Review and supervision of operational activities;
•  Making recommendations to the Board in respect of:

 – budgets and long term plans;
 – dividend levels; 
 – ad-hoc events; and

•  Succession planning for senior management.

1 Dalton Philips stepped down as CEO on 16 February 2015.
2 Appointed October 2014 as replacement for Terry Hartwell.

Management Board activities in 2014/15

The Management Board’s focus in this financial year was:

•  implementation of the price investment strategy;
•  launch of the Match & More card;
•  up-streaming of manufacturing capabilities;
•  streamlining and modernisation of the management structure 

in stores;

•  targeted implementation of the food online offer into different regions;
•  the continuing roll out of M local convenience stores network including 

acquisition of appropriate sites;

•  oversight of major systems development including its roll out 

into stores;

•  new in-store standard KPIs;
•  response to trading results via implementation and adaptation 
of the commercial strategy, including promotional strategy;
•  periodic review of performance against strategic objectives;
•  review of the Group’s weekly and periodic trading results and 

market conditions;

•  determination of principal risks for the Group;
•  new leadership framework;
•  review of customer proposition and relaunch of Morrisons 

own brand products;

•  approval of capital budgets; 
•  enhanced colleague engagement process and review colleague 

engagement scores; and

•  the conduct and management of the business in accordance 

with its values.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

41

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

A Transformation Steering Committee was set up during the year to 
ensure that the right level of focus is placed on delivering transformation 
projects in the business. All operational members of the Management 
Board are members of the Transformation Steering Committee. 
The main purposes of the Committee are:

•  to sign off all strategic business cases which underpin transformation;
•  to agree timing of implementation; and
•  to manage change coherently around the customer experience.

Audit Committee report

Members

Key objectives

Philip Cox (Chair), Richard Gillingwater, 
Penny Hughes, Johanna Waterous
Effective governance of financial reporting, internal 
controls and risk management systems; review of 
significant accounting judgements, assumptions 
and estimates; management of the relationship and 
appointment of the external auditor; monitoring and 
review of the effectiveness of the Group’s Risk and 
Internal Audit function.

Responsibilities The Board has delegated to the Audit Committee the 
responsibility for reviewing on its behalf and making 
recommendations to the Board as to:
•  the integrity of financial reports, including 

reviewing significant financial reporting issues and 
considering how these issues have been addressed;

•  whether the Annual report is fair, balanced 

and understandable;

•  the effectiveness of the Group’s internal control 

and risk management system; 

•  the effectiveness of the Risk and Internal Audit 

function; and

•  the independence and appointment of the external 

auditor and approval of their fees.

Audit Committee Chairman
The Board is satisfied that Philip Cox has recent and relevant financial 
experience appropriate to his position as Chairman of the Audit 
Committee. Philip is a Fellow of the Institute of Chartered Accountants  
in England and Wales and has previously held a number of senior  
finance positions including Chief Financial Officer of International 
Power Plc and Siebe Plc.

Audit Committee activities in 2014/15

During the year the Committee has:

•  considered the appropriateness of the Group’s Annual report and 

financial statements and Half-yearly report;

•  reviewed the effectiveness of the internal controls and the work of the 
Risk and Internal Audit function, including approval of the Internal 
Audit plan and discussion on key risks (described in more detail on 
pages 30 to 33);

•  considered systems design, implementation and related project 

management in respect of changes to the Group’s financial reporting 
systems and processes;

•  conducted a full tender of external audit service and recommended 
the appointment of PwC (described in more detail on page 44); and
•  discussed the new Governance Code and reporting requirements.

In respect of financial reports, the Committee’s focus was:

•  the accounting judgements made by management that could have 

a significant effect on the Group’s financial results;

•  oversight of IT changes affecting financial systems and controls;
•  the clarity of disclosure of financial information; and
•  whether the Annual report, taken as a whole, is fair, balanced and 
understandable – the Directors’ statement on this can be found 
on page 61 of this Annual report.

Financial reporting matters

The Audit Committee discussed the following financial 
reporting matters:

Commercial income

Commercial income remains an area of focus for the Audit Committee.

Commercial income is inconsistently defined. It is a deduction from the 
cost of purchase and it is recognised in accordance with signed supplier 
agreements. Subjectivity and judgement is therefore minimised.

This is an area which is currently not directly covered by accounting 
standards and there is no prescriptive disclosure best practice. The 
Financial Reporting Council (FRC) recently urged the Boards of 
retailers and suppliers to provide greater clarity in this area.

It is important to the Board that the Group takes the initiative and 
brings clarity and transparency to commercial income and so is 
providing increased disclosure on controls, on the quantum earned in 
the income statement and the balance sheet position. Despite most of 
this income being subject to no or little subjectivity or judgement we 
have chosen to provide full disclosure – see note 1.6 in the 
financial statements.

Our definition of commercial income includes marketing and 
advertising funding and volume based rebates. Some commentators 
include promotional funding in commercial income. We consider such 
funding as a mechanical deduction from the purchase cost, triggered 
immediately by Morrisons realising a sale, or a purchase, with no 
judgement or subjectivity applied. We do not therefore include 
promotional funding in our definition of commercial income.

In addition to disclosing the quantum of commercial income in the 
income statement, we have also disclosed the quantum of commercial 
income included in debtors and accrued commercial income at the 
balance sheet date – see notes 5.3 and 5.4 in the financial statements. 
By its nature a proportion of commercial income will only become 
billable to suppliers at or near the reporting period end. However we 
expect the majority of commercial income outstanding at 1 February 
2015 to be collected by the end of the first quarter of the new 
financial year. 

In considering the appropriateness of commercial income recognised 
in the year and the financial position at the year end, the Committee has 
reviewed in detail reports from management outlining the accounting 
judgements and the control environment. 

 
 
 
42

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Corporate governance report
continued

In reviewing the assumptions made by management, the Audit 
Committee challenged and understood the key assumptions and 
judgements including:

•  commercial income accrued but not invoiced at half year and 

year end; and

•  recoverability of outstanding invoices. 

The Audit Committee considered the effectiveness of the operation of 
key controls as set out below, through review of management’s work and 
that of Internal Audit. The Committee considered the frequency of the 
operation of controls, the size of samples and challenged management 
on how controls could be further improved. 

The controls in operation provide assurance over:

•  completeness of supplier agreement documentation;
•  accuracy of income recognition in line with agreed policies and 

the supplier agreements; and 

•  recoverability of commercial income.

Controls in operation for promotional funding  
and commercial income
1.  Periodic review of control KPIs by Senior Management which is 

focused on confirming promotional funding and commercial income 
has been recognised appropriately in line with policy. The review 
includes an assessment of the following:

•  accrued income that has not been invoiced following the end  

of a promotional period;

•  ageing profile of invoices raised that are outstanding from 

suppliers; and

•  credit notes raised after the period end.

2.  Segregation of duties between trading teams who negotiate  

with suppliers and the finance function that approve the recognition 
of income.

3.  All accrued amounts above set thresholds are checked to supplier 

documentation.

4.  Sample compliance checks are performed for invoices over set  

thresholds plus an additional random sample. These checks include:

•  ensuring compliance with supplier terms and agreements; and
•  reviewing the timing of invoicing following completion of a 

promotional period.

5.  Internal Audit performs a review of a sample of supplier agreements, 
checking the appropriateness of recognition. Their focus is on key 
areas of judgement including multi-year contracts and accrued income 
which has not yet been invoiced. The scope of work includes checking 
that income is recognised in line with the supplier agreement.

Promotional funding specific controls

Type of deduction

Description

Specific process and controls

Promotional 
funding

Customer Investment by 
way of promotions, partially 
funded by suppliers for 
specific products, or multi-
purchases, such as buy one 
get one free.

Agreed supplier terms are recorded on systems which generate accruals and recognise 
the funding mechanically based on these terms and sales volume data fed from the till 
system. There is no judgement or estimation involved.
The system also automatically generates invoices to suppliers each week, or at the end 
of a promotional cycle.

Commercial income specific controls by type of income

Type of deduction

Description

Specific process and controls

Marketing and 
advertising 
funding

Examples include income in 
respect of in-store marketing 
and point of sale, as well as 
funding for advertising.

All supplier agreements are logged once a contract is signed. The details recorded 
include the agreed activity, timeframe, performance criteria and amounts.
Income is then only recognised and invoiced conditional on satisfying specified 
criteria in the supplier agreements. 

Volume−based  
rebates

Income driven by achieving 
volume targets set by the 
supplier for specific products 
over specific periods.

Agreed supplier terms are recorded in systems which generate accruals and recognise 
commercial income automatically based on these terms. Details entered into the system 
are validated by an independent team. 
Income is recognised through the year based on forecasts for expected sales or purchase 
volumes, informed by current performance, trends, and the terms of the supplier 
agreement. Income is invoiced throughout the year in accordance with the specific 
supplier terms.
Supplier confirmations are obtained half-yearly, including at year end, to confirm volume 
performance and therefore that the appropriate level of rebate is being accrued. 

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

43

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Impairment of property, plant and equipment, intangible 
assets and onerous property commitments

The Group has a policy of assessing impairment on an annual basis, 
or where changes in circumstances result in a risk of impairment. 

The impairment review includes non-financial assets, principally the 
Group’s property portfolio, IT assets not in use and goodwill.

There are a number of assumptions used in the impairment reviews 
including discount rates, growth rates and the market value of 
the properties. 

The Group considers that structural changes in the market have 
intensified in the year. This coupled with others in the sector cutting 
space forecasts and capital spending has led to a further decline in the 
market value of supermarkets. This has resulted in an additional 
impairment charge of £1,273m being recognised this year against 
trading stores and onerous leases.

Further details of the assumptions used are set out on page 89.

Management has presented a number of papers to the Audit Committee 
setting out the judgements and assumptions underpinning the 
impairment reviews. The Committee has understood management’s 
view on all the assumptions including the market valuations of the stores. 
It has also reviewed the methodology and approach to obtaining forecast 
store cash flows, which remain consistent with the prior year.

In addition, for leasehold arrangements where the expected future 
benefits from a store are less than the future lease commitment, the 
Committee has reviewed the judgements required in recognising an 
onerous lease provision.

The Audit Committee discussed the sensitivity of key assumptions along 
with their impact on the impairment and onerous lease provision charge 
in the year. The Committee challenged the assumptions and is satisfied 
they are appropriate.

IT systems

The Group is in the process of upgrading and developing its core 
systems, the cost of which is a material element of capital expenditure 
for the current year. These upgrades have enabled a number of the 
Group’s plans to be executed during the year including the launch 
of the Match & More card and other promotional tools.

As well as the risk of impairment considered above the Committee has 
considered the nature of costs being capitalised to ensure they are 
capital in nature. It has also regularly reviewed progress against system 
implementation plans which has included engaging external consultants 
to give the Committee independent assurance. The Committee is 
satisfied that costs have been capitalised in line with the Group’s policy.

Stock

Stock remains a material balance in the Group’s financial statements.  
It is held in multiple locations and a system upgrade is in the process  
of being implemented to consolidate the legacy stock systems. 
Judgement is required in determining provisions for shrinkage and  
other stock provisioning.

The policies and procedures for stock accounting, reporting and 
provisioning have been reviewed by the Audit Committee as part of  
the annual policy review which includes external benchmarking and 
sensitivity analysis where appropriate. Changes to stock count 
procedures, including the appointment of independent third party 
counters, have been implemented in the year. The Committee receives 
updates on stock count results throughout the year.

Internal control and risk management

The Board has overall accountability for ensuring that risk is effectively 
managed across the Group. Risks are reviewed by the Management 
Board for all functions annually and results are brought to the Board. 
On behalf of the Board the Audit Committee has responsibility for 
reviewing the effectiveness of internal control including financial, 
operational and compliance controls. In order to do this, as a matter 
of course in any one year, the Committee:

•  receives and agrees appropriate actions in response to regular reports 

from the Risk and Internal Audit function on:
 –  the status of internal control and risk management  

systems across the Group; 

 –  the department’s findings, annual plan and the resources 

available to it to perform its work; and

 –  any concerns expressed by colleagues about possible 

malpractice or wrongdoing;

•  reviews financial whistle-blowing reports from colleagues;
•  reviews the external auditor’s management letters on internal 

financial control;

•  seeks reports from senior management on the effectiveness of the 

management of key risk areas; and

•  monitors the adequacy and timeliness of management’s response  

to identified audit issues.

The main features of the Group’s internal control and risk management 
systems relating to the accuracy and reliability of financial reporting, 
including the process for preparing consolidated accounts, are: 

•  recruitment of suitably qualified and experienced finance colleagues;
•  segregation of duties, clear lines of accountability and delegation 

of authority;

•  policies and procedures that cover financial planning and reporting, 

preparation of financial information, and capital expenditure;

•  a robust period end review process including review and commentary 

from process owners;

•  a tiered review process for external financial reports involving internal 

stakeholders from relevant areas of the business;

•  information and data security policies and procedures; and 
•  self certification by each section of the business.

The Audit Committee has undertaken a review of effectiveness of 
internal control areas during the financial year. No significant failings of 
internal control were identified during these reviews, limited weaknesses 
were identified, none of which are significant. Clear action plans are in 
place to address the weaknesses and are captured as part of functional 
risk registers with defined management responsibility.

 
 
44

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Corporate governance report
continued

The Audit Committee has completed its review of the effectiveness of 
the Group’s systems of internal control during the financial year and 
up to the date of the report. In accordance with the requirements of the 
revised Turnbull guidance on Internal Control published by the FRC, it 
confirms that ‘no significant failings of internal control were identified in 
the review for 2014/15’. 

The Committee holds meetings with the auditor without management 
present. The purpose of these meetings is to understand the auditor’s 
views on the control and governance environment and management’s 
effectiveness within it. To fulfil its responsibilities in respect of the 
independence and effectiveness of the external auditor, the 
Committee reviewed:

External audit tender

As noted in last year’s report, following the FRC recommendation to put 
the external audit out to tender at least every ten years, the Audit 
Committee conducted a tender process for the external audit 
appointment during 2014/15. 

The tender process was initiated in January 2014 and concluded in April 
2014. The Audit Committee recommended the appointment of PwC as 
external auditor. The Board accepted this recommendation and PwC 
were formally appointed at the 2014 AGM.

The audit tender team was created and led by the Chair of the Audit 
Committee and comprised the Group CFO, Director of Risk and Internal 
Audit, the Group Financial Controller and Procurement. Six firms were 
invited to tender, two of which were ‘mid-tier’ audit firms. Four audit firms 
reached the final stage of the tender process. 

In arriving at the short-list for the final stage the process involved: 
meetings with and presentations to senior finance, IT and procurement 
colleagues, and formal responses to the Request For Proposal (RFP). 
The feedback from the meetings as well as the RFP responses were 
reviewed in detail by the audit tender team and summarised for the 
Audit Committee.

The audit tender team plus one of the NEDs held meetings with each of 
the short-listed firms during which the firms presented their proposed 
audit approach. This was followed by a ‘question and answer’ session, 
including questions on matters of accounting. Following each meeting 
the Group discussed the presentation both in content and team, the view 
presented, answers to questions and the strengths and weaknesses of 
each team. At the end of all of the meetings the audit tender team had 
an extensive debate about all of the firms that had been shortlisted.

The summary of these assessments was presented to the Audit 
Committee, who after further discussion felt that PwC had shown a 
greater understanding of Morrisons and through their proposed audit 
approach would be able to drive greater challenge of processes and 
controls, which would benefit the Group. 

The Committee would like to thank all of the firms that participated and 
specifically to KPMG for their contribution to the Group over the years.

Effectiveness and independence of the external auditor 

Due to the change in auditor during the year, the Committee has 
considered the effectiveness of both KMPG and PwC for the periods in 
which they were auditor. In making this assessment the Audit Committee 
has considered the information presented by the auditors, management 
responses to the auditor’s findings, including any adjustments and the 
level of non-audit fees.

•  the terms, areas of responsibility, duties and scope of work of the 

external auditor as set out in the engagement letter;

•  the audit work plan for the Group;
•  the detailed findings of the audit, including a discussion of any 

major issues that arose during the audit;

•  the letter from the external auditor confirming its independence 

and objectivity; and

•  the audit fee and the extent of non-audit services provided 

during 2014/15.

In the period from the start of the year to the AGM, KPMG provided 
non-audit work, primarily to provide the Board with independent 
assurance in respect of IT systems replacement. Prior to their 
appointment as auditor PwC provided a number of non-audit services, 
including advisory services to the Remuneration Committee. PwC 
resigned from this post on appointment as statutory auditors but have 
continued to provide non-audit services. In the year the ratio of audit to 
non-audit services was 1:0.5, see note 1.6 in the Annual report.

The Committee believes that this non-audit activity carried out by the 
statutory auditors is subject to safeguards to avoid a threat to the auditor’s 
independence or objectivity. These safeguards comprise separate teams 
for audit versus non-audit work. 

The Board has a policy on the engagement of the external auditor 
to supply non-audit services, which is available in the Corporate 
governance compliance statement set out in the investor relations 
section of the Group’s website at www.morrisons-corporate.com. 

Going concern

The Directors’ assessment of the Group and the Company’s ability to 
continue as a going concern is based on cash flow forecasts for the Group 
and the committed borrowing and debt facilities of the Group. These 
forecasts include consideration of future trading performance, working 
capital requirements, retail market conditions and the wider economy. 

The Group remains able to borrow cash at competitive rates, as 
evidenced by the issue of a £300m bond in July 2014 and the 
refinancing of the £1.35bn revolving credit facility in September  
2014. The Group has negotiated, and has available to it, committed, 
competitive facilities that will meet the Group’s needs in the short 
and medium term.

The principal risks that the Group is challenged with have been set 
out on pages 32 to 33, along with how the Directors mitigate these risks 
in the current economic climate. After reviewing the Group’s financial 
forecasts, the Directors are confident that the Company and the Group 
have adequate financial resources available to continue in operational 
existence for the foreseeable future. Accordingly, the going concern basis 
is adopted in the preparation of these financial statements.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

45

Corporate Compliance and Responsibility  
(CCR) Committee

Members

Key objectives

Penny Hughes (Chair), Andrew Higginson1, 
Dalton Philips2, Mark Amsden, Richard Gillingwater, 
Martyn Jones, Johanna Waterous
Development and implementation of the 
Group’s policies on corporate compliance and 
corporate responsibility. Reviewing and ensuring 
compliance with these policies and ethical and 
governance standards.

Responsibilities Oversight that the business is doing the right thing 

in areas of corporate responsibility including:
•  ethical trading;
•  food safety;
•  health and safety;
•  environmental and competition compliance;
•  GSCOP; and
•  governance and reputation.
Generally ensuring that the Company is acting  
as a good corporate citizen.

1 Appointed November 2014.
2 D Philips stepped down from the Board and its committees on 16 February 2015.

CCR activities in 2013/14

The Committee’s focus in this financial year was a review of:

•  cyber and IT security risk;
•  health and safety incidents and actions taken and  

progress of health and safety initiatives;

•  energy strategy and carbon reduction measures;
•  ethical trading;
•  food safety and improvements;
•  food integrity and testing;
•  GSCOP compliance including training and results  

of internal reviews; and

•  non-financial whistle-blowing reports.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Remuneration Committee report

The report from the Remuneration Committee is contained  
in the Directors’ remuneration report on pages 47 to 58.

Nomination Committee report

Members

Key objectives

Responsibilities

Andrew Higginson (Chair)1, Dalton Philips2, 
Philip Cox, Penny Hughes, Richard Gillingwater, 
Johanna Waterous
Advice to the Board on Board and senior 
management appointments and succession 
planning; monitoring of the composition of the 
Board and its committees.
•  Evaluating the current and required mixture  
of skills and experience on the Board; and

•  Sourcing and selecting candidates.

1 Appointed December 2014.
2 D Philips stepped down from the Board and its Committees on 16 February 2015.

Nomination Committee’s activities in 2013/14

Selection process
The Nomination Committee is responsible for succession planning 
and the recommendation of Director appointments to the Board. 
The Committee considers the size and composition of the Board on an 
ongoing basis. The Committee will consider the skills of outgoing and 
remaining Board members to assess any gaps and develop a candidate 
profile. The Board uses external search consultancies to source suitable 
candidates. The Committee recommends appointments on merit against 
the criteria applied in developing the candidate profile and taking into 
account the mix of skills, experience and diversity on the Board. 

Appointment of Chairman and Chairman Elect
Following the announcement by Sir Ian Gibson of his intention to 
retire in 2015, the Nomination Committee appointed a sub-committee 
comprising Philip Cox, Richard Gillingwater, Penny Hughes, 
Johanna Waterous and Dalton Philips, with responsibility for sourcing 
and selecting his successor. The sub-committee used an external search 
agency, MWM Consulting, in identifying a short list of candidates with 
the requisite skills and experience for the role. The sub-committee 
interviewed each of the candidates shortlisted and recommended the 
appointment of Andrew Higginson to the Nomination Committee and 
the Board. His appointment was announced on 29 July 2014. Andrew 
stepped down as Chairman of Poundland Group Plc in order to manage 
his other time commitments outside Morrisons and thereby ensure he 
is able to devote an appropriate amount of time in fulfilling his current 
role and future role as Chairman of the Company. Andrew succeeded 
Sir Ian Gibson as Chairman in January 2015.

MWM Consulting is also used by the Company in the search and 
selection process for other senior hires. This agency has no connection 
to the Group other than its provision of recruitment services. 

 
 
46

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Corporate governance report
continued

Induction
All Directors are provided with a comprehensive, formal and tailored 
induction to the business. 

Prior to his appointment to the Board in October 2014, 
Andrew Higginson spent a month in the business to commence 
the induction programme which continued following his formal 
appointment. The programme was designed to provide Andrew with a 
comprehensive introduction to the business and included the following:

•  review of Board/Committee minutes and supporting papers for 

recent meetings;

•  meeting with the Company Secretary to provide a briefing on Board/
Committee processes and procedures and governance structure;

•  store and other site visits; and
•  meetings with senior management.

CEO succession

Following the decision to search for a new CEO, the Committee 
discussed and approved a job role and appointed Ridgeway Partners to 
assist in identifying a long list of candidates with the requisite skills and 
experience for the role. 

After an extensive and international search, four candidates were 
shortlisted and interviewed by the Board resulting in the appointment 
of David Potts who will join the Board as CEO on 16 March 2015. 

Diversity 

Diversity has been a particular area of focus during 2014/15. The Board 
recognises the benefits of a diverse colleague base across the Group and is 
supportive of initiatives within the business to improve diversity at all levels. 

The Company sought to increase female representation in the senior 
management group (SMG) to at least 30% by the end of 2014. Although 
positive progress has been made, this target has not yet been achieved 
and the Board recognises that more work is needed in this area. 
Recruitment and promotion policies have been reviewed with a view to 
attracting candidates with a wide range of backgrounds and experience 
and ensuring that the best individual for the role is appointed. Specific 
targets have not been set as it is considered that they may drive the 
wrong behaviours. However, guidelines are in place to ensure that the 
long list for any particular vacancy at management level includes a 
balanced profile of candidates.

Progress on the diversity agenda is measured through regular talent 
reviews. Although there is particular focus on the SMG, these reviews 
also consider the ethnicity, gender, age and length of service mix lower 
down the organisation.

At the end of the 2014/15 financial year the Board included two women 
members, 28% of its total composition. The Board’s policy is that female 
representation should be maintained at not less than 20% and aspires 
that this should be higher than 30%. This policy will continue to be 
considered as part of the Nomination Committee’s regular review 
of the Board’s composition and skills. 

Diversity will continue to be a key topic on the Nomination Committee 
agenda in 2015/16.

Other areas of focus

The Committee also spent time reviewing succession planning for both 
the Board and Management Board as well as of the talent pool for levels 
below Management Board.

Relations with shareholders 

The Board is committed to communicating our strategy to analysts, 
investors and shareholders on a regular basis through a 
planned programme.

The Investor Relations programme includes:

•  formal presentations of full and half year results;
•  interim management statements;
•  regular meetings between institutional investors, the CEO, the CFO 
and the Investor Relations team in the UK and the US following the 
full and half year results;

•  regular meetings between the Chairman and major shareholders to 
discuss any aspect of the Group or its governance arrangements;

•  attending key investor conferences;
•  communication between the Chairman of the Remuneration 

Committee and major shareholders on remuneration policy and 
significant changes in remuneration arrangements;

•  responding to enquiries from shareholders and analysts through 

the Investor Relations team; and

•  dedicated shareholder and investor sections on the website.

In addition, the Investor Relations team provides a regular update to the 
Board and feedback from meetings held between executive management 
and institutional shareholders. The Group’s brokers seek independent 
feedback from analysts and investors following the full and half year 
results meetings which is reported to the Board. 

Matters dealt with elsewhere in the Strategic report

The way that the Group generates value and the Board’s strategy for 
delivering the Group’s objectives are described in the Business model 
on pages 6 to 7, and the Strategy section on pages 10 to 15.

Annual General Meeting

All Executive Directors and Non-Executive Directors attend the AGM 
unless unable to do so due to circumstances outside of their control. 

Notice of the 2015 AGM of the Company is to be sent to shareholders 
with an accompanying letter from the Chairman. The AGM will be held 
at the Company’s headquarters at Gain Lane in Bradford on 4 June 2015. 
Format of the meeting:

•  a summary presentation of results is provided before the Chairman 

deals with the formal business;

•  all shareholders present can question the Chairman, Chairmen 

of the Committees and the Board during the meeting and 
informally afterwards;

•  the Board encourages participation of individual investors at the 

AGM; and

•  following the meeting, details of the voting on the resolutions will 
be made available on the website www.morrisons-corporate.com/
Investor-centre/generalmeetings/ 

The Directors recommend shareholders vote in favour of each resolution, 
believing them to be in the best interests of the Group. Shareholders 
will be notified of the availability of the Annual report and financial 
statements on the website unless they have elected to receive a 
printed version.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

47

Directors’ remuneration report
How we are rewarded

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Annual statement by the Chairman 
of the Remuneration Committee

Remuneration principles and alignment 
to strategy

Dear Shareholder
On behalf of the Remuneration Committee and 
the Board, I am pleased to present the Directors’ 
remuneration report for the financial year 2014/15.

Last year, we completed a strategic review of our 
remuneration framework and engaged extensively 
with major institutional shareholders and investor 
representative bodies on the key changes. The 
framework was set out in the remuneration policy 
which was approved by shareholders at the 2014 
AGM. No changes are proposed at this year’s AGM. 

We listen to feedback on the report and continue to 
strive to improve the transparency and clarity on 
executive pay. For example, this year we have sought 
to provide a greater level of disclosure on our bonus 
outcomes so that shareholders can better understand 
how the Committee links pay to performance. 

In this introductory statement, I have set out the 
principles and key features of our executive 
remuneration framework, a summary of the out-turns 
in respect of 2014/15 performance, and how we intend 
to approach remuneration in 2015/16, including 
the remuneration arrangements for recent Board 
changes. We will be seeking shareholder approval 
for this report at the AGM on 4 June 2015.

The UK food retail sector is currently going through 
an unprecedented period of uncertainty and change. 
As described in detail on pages 10 to 15 of this 
Annual report, the Board has developed a robust 
strategy for our business to address these challenges, 
the execution of which is in the best interests of all 
of our stakeholders. 

Our remuneration framework is based on the 
following key principles: 

•  The structure of our incentives is designed to 

align with the delivery of the short and long term 
objectives set out in our strategy, which also 
aligns with the creation of sustainable long term 
shareholder value. 

•  We encourage a strong and rigorous performance 
culture through a remuneration package heavily 
weighted towards performance-related pay, with 
stretching performance targets calibrated to 
appropriately reflect the challenging environment. 

•  Pay must be positioned competitively in our key 
talent markets to ensure we can attract people 
of the calibre needed to execute the strategy 
for shareholders.

 
 
48

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Directors’ remuneration report
How we are rewarded continued

Key features of our framework

Salary

•  Market competitive fixed remuneration  

reflecting skills and expertise.

Benefits and 
pension

Annual bonus

•  Market competitive benefits package. 
•  Executive Directors may receive a maximum  

cash pension allowance of 25% of salary.

•  Maximum opportunity 200% of salary.
•  Performance-related remuneration based on 
targets aligned to our annual financial and 
operational strategic objectives. For 2015/16:

Underlying PBT 50%
Strategic measures 30%
Personal performance 20%

LTIP

50% of any bonus deferred for three years.

• 
•  Malus and clawback apply.

•  An opportunity to earn Morrisons shares  

based on performance against key strategic 
metrics over a three year performance period.

•  Normal award level 240% of salary.
•  Awards made in 2014 were subject to the 

following performance measures:

Free cash flow 50%
Underlying EPS 30%
Total sales 20%

• 

Malus and clawback apply.

Shareholding 
guidelines

•  200% of salary.

Incentive out−turns for 2014/15

The annual bonus targets set by the Committee at the start of the 
year were built around the objectives which the business set and 
communicated within the context of the current environment for the UK 
food retail sector. The out-turns for the Executive Directors for 2014/15 
reflect that the business has delivered on a substantial portion of these 
objectives for the year. The underlying PBT performance was in line with 
the target level set and the strategy communicated to the market at the 
beginning of the year. Against the strategic scorecard, the business 
achieved against its operating cash flow, online service and cost savings 
targets. Overall this resulted in annual bonus awards of 60% and 62% of 
maximum for Dalton Philips and Trevor Strain. 

Growth in EPS over the performance period for the 2012/15 LTIP fell 
below the threshold target and as a result LTIP awards will not vest for 
a third consecutive year.

The remuneration received by the Executive Directors in respect of 
2014/15 is summarised in the table below. Further detail can be found 
on pages 50 to 56.

Salary

£850k
£490k

Benefits/
Pension

Bonus

£239k £1,010k
£602k
£118k

LTIP

£0k
£0k

Total

£2,099k
£1,210k

Dalton Philips
Trevor Strain

Board changes

Stepping down of former CEO
Dalton Philips stepped down as CEO on 16 February 2015. He received 
a contractual payment in respect of salary, benefits and pension for the 
unworked portion of his 12 month notice period, paid in instalments and 
subject to mitigation. Taking into account his contribution to the business 
through a period of significant industry change, as well as the importance 
of ensuring a smooth transition, the Committee determined that Dalton 
was a good leaver for the purposes of his incentive awards. He was 
awarded a bonus in respect of 2014/15 performance and will receive the 
deferred shares in respect of performance in the 2011/12 financial year. 
He will also remain eligible for unvested 2013 and 2014 LTIP awards, 
subject to performance and reduced pro-rata for time. His 2012 LTIP 
award has lapsed. Full details are set out on page 53. 

Appointment of new CEO
David Potts will be appointed as CEO on 16 March 2015. His base salary 
will be £850,000 which is the same as his predecessor. His annual bonus 
maximum and LTIP will be within the policy approved by shareholders. 
His first LTIP award will be 300% of salary which is intended to provide 
an immediate performance driver and alignment with shareholders. 
Thereafter LTIP awards will revert to the normal level of 240%. To 
support his immediate start with the business following appointment, 
he will also receive relocation expenses. There will be no buyout awards.

Deputy Chairman and Chairman Elect
Andrew Higginson commenced his induction with the Company 
on 1 September 2014 and joined the Board as Deputy Chairman and 
Chairman Elect on 1 October 2014. He became Chairman following 
Sir Ian Gibson’s retirement on 22 January 2015 on an annual base fee 
of £400,000. 

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

49

Decisions for 2015/16

Structure of this report

The remainder of the report is split into the following sections:

•  Policy summary.  

This section (pages 50 to 51) presents an extract from the Policy Table 
(as approved by shareholders in 2014) for information purposes. It also 
includes details of our new clawback provisions. 

•  Implementation for 2015/16.  

This section (page 52) sets out how we intend to operate the policy 
for 2015/16.

•  Outcomes for 2014/15.  

This section (pages 53 to 58) describes the implementation of our 
policies in 2014/15, including the ‘single figure of remuneration’, 
supporting narrative for our bonus and long term outcomes, and 
additional supporting disclosures. 

Johanna Waterous
Chairman of the Remuneration Committee

Base salary
In reviewing the salary for Trevor Strain, the Committee took into 
account the considerable progress made in his role as CFO in the two 
years since his appointment, his substantial contribution to the business 
in this time of transition, and current positioning against market data. 
The Committee determined that it was appropriate to increase his salary 
with effect from 2 February 2015 to £525,000, representing an increase 
of 7%.

Annual bonus
The Committee adjusted the weightings of the annual bonus measures 
to reflect the strategic objectives for the year. The weighting for the 
strategic scorecard (which this year will focus on just two strategic 
priorities – like-for-like sales and cost reduction) has been increased 
to 30%. Consequently, the weighting for underlying PBT has decreased 
from 60% to 50%. The weighting given to financial measures is therefore 
80% of the total bonus.

LTIP
We plan to make LTIP awards in April 2015 following the 
announcement of results, in line with the normal grant cycle for the 
Company. The Committee considers that the new CEO should have 
an incentive interest in Morrisons shares from the earliest opportunity 
ensuring that his interests are aligned to shareholders. 

The performance targets for the 2015 LTIP award should be aligned with 
Morrisons strategy and be meaningful and robust. In this transitional 
period, the Committee believes that it is important to allow David Potts 
time to assess the business and provide his input into the formation of 
the long term business plan under his leadership. We therefore intend to 
wait until the outcome of this process before setting targets for the 2015 
award, and we will revert to shareholders at this time. We expect this 
to be by the time of the interim results announcement in September.

Holding period
The Committee reviewed the potential use of a post vesting holding 
period for the LTIP and concluded that the combination of a three year 
performance period and substantial shareholding guidelines created 
sufficient long term alignment with shareholders. The Committee will 
continue to monitor practice in this area.

Clawback
In line with the revised UK Corporate Governance Code, from 2015/16, 
we will be introducing clawback provisions into our annual bonus and 
LTIP plans, to supplement the malus arrangements already in place. 
Full details of the malus/clawback provisions are set out on page 51. 

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

The Group is required to prepare a Directors’ remuneration report 
for the 52 weeks ended 1 February 2015. The report has been 
prepared in accordance with the Companies Act 2006 and the 
Large and Medium-sized Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013.

 
 
50

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Directors’ remuneration report
Directors’ remuneration policy – extract

Our Directors’ remuneration policy was approved at the 2014 AGM held 
on 5 June 2014 and applies from that date. 

An extract of the remuneration policy table from last years Directors’ 
remuneration policy report, is re-produced below for information only. 
The full Directors’ remuneration policy report is contained on pages 
61 to 66 of the 2013/14 Annual report which is available in the investor 
relations section of the Group’s website, www.morrisons-corporate.com. 

Remuneration policy table

Executive Directors

Element and how it  
supports strategy
Base salary
The Committee’s policy 
is to set base salaries 
competitively to attract and 
retain the best talent, which 
is critical to the Group’s 
success and delivery of 
the strategy.
Base salary is part of a total 
remuneration package 
which rewards stretching 
performance aligned to the 
Group’s strategy.

Benefits
The Company provides a 
market competitive benefits 
package for Executive 
Directors to support in the 
ability to recruit and retain 
the best talent.

Performance 
measures and period
Not applicable.

Operation
Base salaries are set by the Committee on appointment 
and then normally reviewed annually.
In setting and reviewing salary levels, the Committee 
considers the responsibilities of the role, progression in 
the role, individual performance (including any change 
in responsibilities), skills, experience and pay levels and 
structure throughout the Group. 
The Committee also has regard to rates for similar roles 
in comparator companies, both in FTSE 100 retailers and 
UK-based companies of a similar size and complexity, 
but seeks to avoid the automatic ratcheting effects of 
following benchmark levels of salary.

Opportunity
Salary increases will ordinarily 
be in line with salary increases 
across the Group. The Committee 
may award increases above this 
level where this is warranted 
due to a change in the scope 
or responsibilities of the role, 
to reflect progression in the 
role (e.g., staged increases for a 
recent appointment) or to remain 
competitive in the market. 
Current base salary levels are 
disclosed on page 52.

Executive Directors are entitled to a car allowance 
(or other car benefit), transport costs, private health 
provision, life assurance, an allowance towards the cost 
of independent financial advice, normal staff discount 
entitlement and, in certain cases, a telephone allowance. 
Executive Directors are also entitled to participate in 
the all employee share save schemes (and any other all 
employee share plan which the Company may operate) 
on the same terms as all other UK-based employees. 
The Committee reviews benefit provision from time-
to-time and retains flexibility to add or remove benefits 
if necessary to ensure that benefit provision remains 
market competitive or to meet the operational needs 
of the business (for example through the payment of 
relocation expenses).

Not applicable.

The maximum car allowance is 
currently £24,000. The cost to 
the Company of providing other 
benefits depends on the nature 
of the benefit and can vary from 
year to year. Benefit provision 
will be maintained at a level 
which is competitive.

Pension benefits
The Company provides 
a market competitive 
retirement provision 
for Executive Directors 
which is aligned with 
retirement benefits available 
throughout the Group.

Executive Directors are entitled to membership of the 
Group’s cash balance pension arrangement known as the 
Morrisons Retirement Saver Plan. Individuals contribute 
5% of capped base salary and all new eligible employees 
are automatically enrolled into this arrangement. 
A 10% cash salary supplement in lieu of Company 
pension contributions applies on base salary above the 
capped amount.
A cash alternative to pension provision is provided where 
the Group’s standard pension provision is not appropriate, 
for example, where an Executive Director has reached 
the Lifetime Allowance. Executive Directors may elect 
to receive this cash salary supplement in lieu of pension 
of broadly the same value as would accrue on an annual 
basis in the pension plan.

The Morrisons Retirement Saver 
Plan guarantees a value of the 
cash balance in the plan of 24% 
of pensionable pay (assuming 
retirement at age 65 years) 
adjusted for inflation capped 
at 2% p.a.
A maximum 10% cash salary 
supplement applies above 
capped base salary.
Where an Executive Director 
receives a cash salary 
supplement only, the maximum 
supplement payable is 25% 
of salary.

Not applicable.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

51

Remuneration policy table continued

Executive Directors

Element and how it  
supports strategy
Annual bonus
Annual bonus 
awards are designed 
to incentivise and 
reward achievement 
of the Group’s short 
term financial and 
strategic objectives 
and personal 
performance  
objectives.
Compulsory deferral 
is designed to 
encourage retention 
and further align 
the interests of the 
Executive Directors 
with shareholders.

LTIP
Awards under the 
LTIP are designed 
to incentivise and 
reward achievement 
of the Group’s long 
term strategic 
objectives and 
creation of value 
for shareholders 
through execution 
of the strategy.

Opportunity
The maximum 
bonus potential 
for Executive 
Directors 
is 200% of 
base salary.
The number 
of shares 
subject to the 
deferred award 
is determined 
by reference to 
the bonus and 
the share price 
on the date 
of award.

The maximum 
annual 
individual 
award level 
under the plan is 
300% of salary.
The current 
annual award 
level for 
Executive 
Directors is 
240% of salary.

Operation
Bonus awards are made annually 
subject to a mix of financial 
and non-financial performance 
measures. Achievement of each 
performance element is assessed 
independently and the level of 
payout is determined by the 
Committee after the end of the 
relevant financial year.
50% of any bonus payable is paid 
in cash with the other 50% deferred 
in shares under the deferred share 
bonus plan, normally for a period 
of three years. The Committee has 
discretion to allow a higher level 
of deferral.
Dividend equivalents accrue over 
the vesting period and are paid at 
the time of vesting on the number 
of shares that vest.

Awards are made annually subject 
to performance measures set by 
the Committee, which are aligned 
with business strategy and the 
Group’s stated KPIs.
Achievement of each element is 
assessed independently.
Awards will normally vest three 
years after the award is made. 
The Committee retains discretion 
to introduce a holding period 
which would apply after the award 
has vested.
Dividend equivalents accrue over 
the performance period and are 
paid at the time of vesting on the 
number of shares that vest.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Performance measures and period
Annual bonus awards are subject to the following performance 
measures:
•  60% is based on underlying profit before tax performance;
•  20% is linked to achievement of a number of strategic corporate 

scorecard measures; and

•  20% is linked to achievement of personal objectives.

The measures and weightings are set by the Committee on an 
annual basis and each element is assessed independently at the 
end of each year. Achievement of threshold performance will 
result in a payout of 20% of the underlying profit element  
(i.e., 12% of the maximum bonus potential).
Achievement of one of the strategic corporate scorecard measures 
or one of the personal objectives is regarded as threshold 
performance for that element.

Deferred share awards are not subject to any further performance 
conditions. Awards will normally vest three years after the date of 
award but may be forfeit if the individual leaves employment before 
the vesting date.

LTIP awards are subject to the following performance measures:
•  50% is based on cumulative free cash flow;
•  30% is based on underlying earnings per share (EPS); and 
•  20% is based on total sales.
Achievement of threshold performance will ordinarily result in 
vesting of 25% of each element with 100% vesting for maximum 
performance. However, the Committee has discretion to reduce 
the level of vesting at threshold.
A return on capital employed (ROCE) underpin applies to the 
vesting of the total LTIP award.
LTIP awards granted prior to 2014 are subject to the following 
performance measures:
•  75% is based on growth in underlying EPS relative to RPI; and
•  25% is based on like-for-like non-fuel sales relative to the Institute 

of Grocery Distribution (IGD) index.

Achievement of threshold performance will result in vesting of 25% 
of each element with 100% vesting for maximum performance.
No award can vest under the like-for-like sales element unless the 
threshold EPS target has been met.
For all awards, the Committee has the discretion to adjust the 
vesting calculations as set out in the notes to the policy table below.

Clawback and malus

Following changes to the UK Corporate Governance Code announced in 
September 2014, the Committee agreed to incorporate clawback into the 
Company’s incentive plans in addition to the existing malus provisions in 
the Company’s DSBP and LTIP. The cash element of the annual bonus and 
vested LTIP awards may be clawed back in the following circumstances:
•  material misstatement of results;
•  gross misconduct;
•  reputational damage; and/or
•  performance assessment error.

Clawback provisions will apply for three years following payment of a 
cash bonus (malus already applies to the deferred share element for a 
three year period) and two years following vesting of an LTIP award 
(i.e. five years from grant). The first awards which will be subject to the 
clawback provisions are annual bonus plan awards made in respect of 
2015/16 (paid in early 2016) and any LTIP awards granted in the 
2015/16 financial year.

Malus provisions (which also apply in respect of earlier awards) apply in 
certain circumstances which include financial misstatement or similar 
acts that bring the business in disrepute.

 
 
52

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Directors’ remuneration report
Implementation of remuneration policy in 2015/16

Base salary

LTIP

The LTIP awards for David Potts and Trevor Strain for 2015 will be 
300% and 240% of salary respectively. David Potts’ 2015 award is 
intended to provide an immediate performance driver and alignment 
with shareholders. Thereafter LTIP awards will revert to the normal 
level of 240%.

It is intended to make LTIP awards in April 2015 following the 
announcement of 2014/15 results, in line with the normal grant cycle for 
the Company. The Committee considers that the new CEO should have 
an incentive interest in Morrisons shares from the earliest opportunity 
ensuring that his interests are aligned to shareholders. 

The performance targets for the 2015 LTIP award should be aligned with 
Morrisons strategy and be meaningful and robust. In this transitional 
period the Committee believes that it is important to allow David Potts 
time to assess the business and provide his input into the formation of 
the long term business plan under his leadership. We therefore intend to 
wait until the outcome of this process before setting targets for the 2015 
award, and we will revert to shareholders at this time. We expect this 
to be by the time of the interim results announcement in September.

Chairman and Non−Executive Director fees

Base fees and fees for Committee chairmanship and membership 
are unchanged for 2015/16 at £60,000, £20,000 and £4,000 (per 
Committee) respectively. The fee for the Senior Independent Director 
is also unchanged at £20,000. Andrew Higginson joined the Board as 
Deputy Chairman and Chairman Elect in October 2014 with a base fee 
of £200,000. On succeeding Sir Ian Gibson as Chairman, his base fee 
became £400,000.

Annual base salaries for the Executive Directors are set out below:

D Philips1
D Potts2
T Strain

2015/16

2014/15

£850,000
£850,000
£525,000

£850,000
−
£489,600

1 D Philips stepped down as CEO on 16 February 2015.
2 D Potts will be appointed as CEO on 16 March 2015.

Trevor Strain was promoted to the role of CFO in April 2013 on a base 
salary below that of his predecessor. In reviewing his salary for 2015, the 
Committee took into account the considerable progress made in the CFO 
role in the two years since his appointment, his substantial contribution 
to the business in this time of transition, and current positioning against 
market data. The Committee determined that it was appropriate to 
increase his salary with effect from 2 February 2015 to £525,000, 
representing an increase of 7%. The Committee believes that further 
increases may be required to appropriately reflect his progress and 
contribution but prefers for such increases to be staged over time.

Benefits and pension

The Executive Directors will receive benefits and a pension 
salary supplement in line with the current Policy. David Potts and 
Trevor Strain receive a pension salary supplement of 25% and 24% 
of base salary, respectively. 

David Potts will receive relocation benefits to support his immediate 
start with the business following appointment. 

Annual bonus

The structure of the bonus, including maximum potential (200% of 
salary) and the requirement to defer 50% of any bonus in shares under 
the DSBP, is in line with Directors’ remuneration policy (extract set out 
on page 51). 

The performance measures and weightings for the Executive Directors 
are as follows:

Underlying profit before tax
Strategic scorecard
Personal objectives

Weightings  
(% of maximum bonus opportunity)

50%
30%
20%

Underlying profit before tax targets are set by reference to 
internal budgets.

Scorecard measures for 2015/16 will focus on strategic objectives in 
the areas of like-for-like sales growth (20%) and cost reduction (10%).

Personal objectives will underpin the strategic objectives.

Detail on the performance targets has not been disclosed as this 
information is regarded by the Directors as commercially sensitive 
and of value to competitors beyond the end of the performance period.

Dalton Philips will not be eligible for any bonus in respect of 2015/16.

 
Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

53

Directors’ remuneration report
Annual report on remuneration

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Audited information

Single total figure of remuneration

The table below sets out the single total figure of remuneration and breakdown for each Director for 2014/15 and the comparative figure for 2013/14.

2014/15

Salary/fees 
£000

Benefits1
£000

Annual 
bonus 
£000

LTIP  
£000

Pension
benefits2
£000

Total 
£000

Salary/fees 
£000

Benefits1
£000

2013/14

Annual 
bonus 
£000

LTIP/
restricted 
share award 
£000

Executive Directors
D Philips
T Strain4
Non-Executive 
Directors
I Gibson
A Higginson7
P Cox
R Gillingwater
P Hughes
J Waterous

850
490

4636
94
108
76
92
92

28
28

 1,0105
6025

–
– 
–
–
–
–

–
–
–
–
–
–

–
–

–
–
–
–
–
–

213
118

2,101
1,238

850
415

26
23

–3
1825

–
–
–
–
–
–

463
94
108
76
92
92

375
–
99
668
85
88

2
–
–
–
–
–

–
–
–
–
–
–

–
–

–
–
–
–
–
–

Pension 
benefits  
£000

Total 
£000

213
92

1,089
712

–
–
–
–
–
–

377
–
99
66
85
88

1  Taxable benefits for the Executive Directors include a car allowance (or other car benefit), transport costs, private health provision, life assurance and, in certain cases, a 
telephone allowance. The Executive Directors are eligible for an allowance towards the cost of independent financial advice. The Chairman and Deputy Chairman have use 
of a car and driver for Company business and receive private health provision. All Directors receive the Company’s normal staff discount entitlement which is not taxable. 
The value of Sharesave awards granted in 2014/15 is also included in this figure.
2 D Philips received a salary supplement equal to 25% of base salary during the year. T Strain received a salary supplement of 24% of base salary during the year.
3 D Philips declined to be considered for an annual bonus in 2013/14.
4  T Strain was appointed to the Board on 10 April 2013. The comparative figures disclosed for 2013/14 for salary, taxable benefits, annual bonus and pension benefits are 
for the period following appointment to the Board.
5 50% of the annual bonus is deferred in shares for a period of three years. There are no performance conditions attached. For D Philips, the 2014/15 bonus was paid in cash.
6  Sir Ian Gibson stepped down at the Board meeting on 22 January 2015. The figure disclosed includes a payment in lieu of notice of 3 months (£93,750) payable under his 
letter of appointment dated 30 September 2010. During this period, Sir Ian Gibson agreed to be available to carry out activities on behalf of the Group.
7  A Higginson was appointed to the Board on 1 October 2014. The figure disclosed includes fees in respect of his induction period (including legal costs) which commenced 
on 1 September 2014.
8 R Gillingwater was appointed to the Board on 1 March 2013. The figure disclosed for 2013/14 for salary is for the period following appointment to the Board.

CEO arrangements on loss of office

Dalton Philips stepped down as CEO on 16 February 2015. 

Dalton’s notice period commenced on 13 January 2015 and he was paid his normal base salary and contractual benefits up to the date of cessation on 
16 February 2015. In accordance with his contractual entitlements, Dalton will receive phased payments in lieu of base salary, pension supplement and 
benefits for the remainder of his 12 month notice period. These payments are being made in instalments and are subject to mitigation.

The Remuneration Committee carefully considered the circumstances of Dalton’s departure, taking into account his contribution to the business 
through a period of significant industry change, as well as the importance of ensuring a smooth transition. Against that background, the Committee 
agreed to exercise its discretion to treat Dalton as a good leaver for the purposes of his incentive awards in accordance with the remuneration policy 
approved by shareholders at the 2014 AGM. As a good leaver, the Committee agreed that:

•  Dalton would remain eligible for an annual bonus in respect of 2014/15. Performance against the applicable performance conditions is set out 

on page 51. 

•  Dalton will not be eligible for a bonus in respect of 2015/16. 
•  Dalton’s 237,592 deferred shares (including dividend equivalents) will vest in full in March 2015 in accordance with the rules of the DSPB. 

These relate to his annual bonus in respect of 2011/12. 

•  The unvested LTIP awards granted to Dalton in 2013 and 2014 will vest on the normal vesting date (three years from the date of grant) subject to 

achievement of the applicable performance conditions and a time pro-rata reduction. The maximum number of shares under award after reduction 
for time pro-rating are 2013: 550,999 and 2014: 269,696. As noted elsewhere in this report, the performance conditions for the 2012 award were not 
met and this award therefore lapsed.

 
 
54

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Directors’ remuneration report
Annual report on remuneration continued

Annual bonus

The chart below summarises the performance measures and weightings for the annual bonus for the Executive Directors in respect of 2014/15. 
A summary of performance in each area and bars which illustrate the performance against the performance ranges are also provided for 
each measure.

Performance in the range

% of max achieved

Weighting

Below

Threshold

Target

Maximum

CEO

CFO

Underlying PBT

Strategic scorecard
– Convenience
– Online
– Operating cash-flow
– Cost savings
– Like-for-like sales

Personal

Total (% of max)

60%

20%
2.5%
2.5%
5%
5%
5%

20%

60%

0%
50%
100%
40%
24%

70%

60%

80%

62%

Additional commentary on this performance is provided below:

•  Underlying PBT. The target range was built around the objectives which the business set and communicated at the start of the year. 

Performance was at the target level.

•  Strategic scorecard. For 2014/15, the strategic scorecard focused on delivery against key elements of the strategy for the year, with targets set in 
the context of the strategic plan and the current retail environment, and included both financial and operational elements. Further discussion of 
performance in these areas is set out on pages 10 to 20 of the Annual report. Key highlights include: operating cash flow which delivered strong 
performance above the maximum target set, good progress on cost savings initiatives and on target operational achievement in the roll out of 
online capability. Performance in convenience was below expectations resulting in no payout for this element. 

•  Personal. The personal measures are specific to the individual and were designed to support the delivery of our key financial and 

strategic objectives. 

The Directors consider the specific details of the performance targets to contain commercially sensitive information linked to the Company’s strategic 
priorities and internal budgets, which would be potentially valuable to competitors beyond the end of the financial year. The disclosure of such 
information could therefore damage the Company’s competitive position and shareholder value and is therefore not considered appropriate. 

50% of any bonus payable is deferred in shares under the DSBP which vest three years after the date of award. Dividend equivalents will accrue and be 
paid on the shares that vest. These deferred shares are normally forfeited if the individual leaves the Company before they vest. Dalton Philips’ bonus 
for 2014/15 was paid in cash under the terms of his settlement agreement.

LTIP awards

Awards granted under the LTIP in April 2012 are scheduled to vest in April 2015. The performance period relating to these awards ends  
on 1 February 2015. Details of the performance conditions and the extent to which they have been satisfied are set out below:

Weighting

Threshold performance required

Maximum performance required1

Actual outcome

Actual LTIP vesting  
(% of maximum)

Performance condition
Underlying earnings  
per share (EPS) growth
Like-for-like non-fuel sales 
relative to the Institute  
of Grocery Distribution  
(IGD) index2
LTIP vesting (% of maximum)

75%

25%

EPS growth  
of RPI +4% p.a.
Matching IGD  
index over the  
three year period

EPS growth  
of RPI +10% p.a.1
Outperformance of IGD 
index by at least 2% over 
the three year period3

EPS growth below 
threshold of RPI +4% p.a.
Below IGD index over 
three year period

0%

0%

0%

1 Vesting is on a straight-line basis between points (RPI + 4%, 5%, 9% and 12%). 
2 No award can vest under the like-for-like sales element unless the threshold EPS target has been met.
3 Vesting is on a straight-line basis between threshold and maximum.

 
 
 
 
Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

55

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Share awards granted in 2014/15

The table below sets out the share awards made to the Executive Directors during 2014/15 under the Company’s LTIP. No further awards were made 
during the year.

Grant date

Award type

Basis on which  
award made

Face value 
of award (£)1

Percentage of award 
vesting at threshold 
performance

D Philips
T Strain

20 June 2014 Conditional award 225% of salary 1,912,500
20 June 2014 Conditional award 225% of salary 1,101,600

25%
25%

Performance  
period end date

Performance 
conditions

31 January 2016 See table below
31 January 2016 See table below

1  The face value in the table above has been calculated by multiplying the maximum number of shares that could vest by the average share price used to determine the number of shares awarded. The average share price 
used was £1.909 and this was calculated over a period of five business days prior to the date of grant.

The table below sets out the performance conditions attached to the awards made during the year. These awards were granted in June 2014 following 
shareholder approval of remuneration policy at the 2014 AGM. 

Measure

Weighting (% of maximum award)

Targets

Cumulative free cash flow

50%

Underlying earnings per share (EPS)

30%

Total sales (excluding fuel and VAT)

20%

25% of the free cash flow element vests for achieving cumulative 
free cash flow of £1bn over the three year performance period
100% vests for achieving cumulative free cash flow of £2bn over 
the three year performance period1
25% of the underlying EPS element vests for achieving underlying 
EPS of 17p for the financial year 2016/17
100% vests for achieving underlying EPS of 23p for the financial 
year 2016/171
25% of the total sales element vests for achieving total sales of £14bn 
for the financial year 2016/17
50% vests for achieving total sales of £14.4bn for the financial  
year 2016/17
100% vests for achieving total sales of £15bn for the financial  
year 2016/172

1 Vesting is on a straight-line basis between threshold and maximum. 
2 Vesting is on a straight-line basis between points.

The Committee will take account of the Group’s ROCE over the performance period. If the Committee is not satisfied with ROCE performance 
over the period it will retain discretion to adjust outcomes downward.

For the free cash flow measure, the Committee has set maximum and minimum ‘guardrails’ for maintenance expenditure and cumulative net 
proceeds from property sales over the performance period. When considering vesting against the free cash flow measure, the Committee will review 
and adjust as appropriate in the event of operation outside the agreed parameters. The Committee will disclose these parameters and any decision 
taken to adjust outcomes retrospectively in the relevant Annual report on remuneration. It should be noted that decisions in relation to material 
property sales and expenditure on maintenance and infrastructure are taken by the Board as a whole.

For the revenue targets, as set out in the Directors’ Remuneration Policy, the Committee will retain the discretion to adjust the targets in the event 
of material disposals or store closures during the performance period which were not taken into account in setting the target range.

The Committee has discretion to adjust these calculations for material exceptional events or actions (which may include strategic changes to capital 
expenditure approved by the Board and material acquisitions or disposals) which were not in the contemplation of the Committee at the time the 
targets were set and which might otherwise materially distort the outcome, in order to ensure that vesting of the LTIP is an accurate and fair reflection 
of performance. If the Committee exercises its discretion to amend the calculation, a full disclosure of the reason for the amendment and an 
explanation of the impact will be given in the relevant Annual report on remuneration.

Payments to past Directors and loss of office payments

Sir Ian Gibson received a payment of £93,750 in lieu of notice of three months payable under his letter of appointment dated 30 September 2010. 
During this period, Sir Ian Gibson agreed to be available to carry out activities on behalf of the Group. No other payments (including loss of office 
payments) have been made during 2014/15 to any individual who was previously a Director of the Company.

 
 
 
56

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Directors’ remuneration report
Annual report on remuneration continued

Statement of Directors’ shareholding 

The Company has share ownership guidelines for Executive Directors of 200% of salary. Under the guidelines, Executive Directors are expected  
to retain 50% of vested share awards (net of tax), including shares from the deferred element of the annual bonus, until the guideline is reached. 
Shares held under the DSBP (calculated on a post-tax basis) which are subject only to a continuing service requirement will be included in assessing 
the level of shareholding. The shareholding guideline should be reached within five years of appointment to the Board. 

The Company has share ownership guidelines for Non-Executive Directors of 50% of base fees. This guideline should be reached within three  
years of appointment to the Board or three years after the date of adoption of the policy for incumbent Directors.

Dalton Philips has fully complied with the shareholding requirement in respect of the share awards that have vested since he was appointed  
in March 2010. No share awards have vested for Trevor Strain since his appointment to the Board.

Trevor Strain does not yet meet the 200% shareholding guideline but is within the five year period allowed to build up his shareholding. Dalton Philips 
stepped down as CEO on 16 February 2015.

Directors’ shareholdings – Executive Directors

Executive Directors
D Philips
T Strain

Shareholding 
requirement  
(% salary)

Shareholding
as at

1 February 20151 
(% salary)2

Shares owned 
outright

Deferred shares not 
subject to 
performance

Share save options 
not subject to 
performance

LTIP shares subject
to performance3

Total interests  
in shares

200%
200%

98%
26%

337,919
39,341

237,592
50,180

5,487
5,487

1,836,2514
988,276

2,417,249
1,083,284

1 Includes shares held under the DSBP on an after tax basis.
2  For the purpose of calculating the shareholding as a percentage of salary, the share price of £1.799 as at 30 January 2015 (the last trading day of the financial year ended 
1 February 2015) has been used (other than for shares purchased in the market which are valued at the acquisition price).
3  834,523 shares and 411,281 shares represent LTIP awards granted to D Philips and T Strain respectively in April 2013 which are due to vest in April 2016. 75% of the awards are 
linked to underlying earnings per share (EPS) growth targets (25% of this element vests at growth of RPI +1% p.a. and 100% vests at growth of RPI +10% p.a.). 25% of the awards 
are linked to like-for-like non-fuel sales relative to the Institute of Grocery Distribution (IGD) index (25% of this element vests for matching the index; 80% vests for outperforming 
the index by at least 0.8% and 100% vests for outperforming the index by at least 2% over the three year period). Vesting is on a straight-line basis between each of the points. 
No award can vest under the like-for-like sales element unless the threshold EPS target has been met. 1,001,728 shares and 576,995 shares represent LTIP awards granted to 
D Philips and T Strain respectively in June 2014 which are due to vest in June 2017. Performance targets for those awards are disclosed in the section headed ‘Share awards 
granted in 2014/15’.
4 Following his departure on 16 February 2015, the remaining LTIP shares subject to performance for Dalton Philips are 820,695 as at 11 March 2015.

Directors’ shareholdings – Non−Executive Directors

All Non-Executive Directors are still within the three year period allowed to build up their shareholding. Shareholdings as at 1 February 2015 are set 
out in the table below.

P Cox
A Higginson
I Gibson1
R Gillingwater
P Hughes
J Waterous 

1 Sir Ian Gibson retired on 22 January 2015. The shareholding shown is as at that date.

There have been no changes in the Directors’ interests since the year end.

1 February 2015 
Total (owned outright)

25,000
266,209
127,750
19,695
9,848
20,216

 
Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

57

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Unaudited information

Performance graph and table

The graph below shows the Company’s total shareholder return (TSR) 
compared with the TSR of the FTSE 100 and FTSE food and drug 
retailers indices over the six year period to 1 February 2015. These indices 
have been selected as being appropriate in giving a broad equity view 
and the Company is a constituent of both indices.

Change in remuneration of CEO compared to Group employees

The table below sets out the change in total remuneration paid to the 
CEO from 2013/14 to 2014/15 and the average percentage change from 
2013/14 to 2014/15 for employees of the Group as a whole. 

FTSE 100
FTSE all share food and drug retailers

Morrisons

D Philips
All Group 
employees2

% increase in element between 2013/14 and 2014/15

Salary and fees

Taxable benefits

0%

2%

0%

2%

Annual bonus
n/a1

130%3

1 D Philips declined to be considered for an annual bonus in 2013/14.
2 Reflects the change in average pay for all Group employees employed  
in both the financial year 2013/14 and the financial year 2014/15.
3 Represents the increase in the average bonus payout for eligible employees.

Relative importance of spend on pay

The table below sets out the total spend on remuneration in the 2014/15 
and 2013/14 financial years compared with distributions to shareholders. 

Value of a £100 holding

£
250

200

150

100

50

0

2009

2010

2011

2012

2013

2014

2015

(£m)

The table below sets out the total remuneration figure for the CEO over 
the same six year period, valued using the methodology applied to the 
single total figure of remuneration.

Chief 
Executive

2009/10 2010/11 2011/12 2012/13 2013/14

2014/15

Total spend on 
remuneration for all 
Group employees
Profit distributed by 
way of dividends and 
share buyback

2014/15

£1,970m

2013/14

Difference

£1,972m

(£2m)

£308m

£336m

(£28m)

– 3,3281 2,502 1,089 1,089

2,101

The Committee and its advisers

304

–

–

–

–

During the year, the following individuals were members of the 
Remuneration Committee:

Total 
remuneration 
(£000s)

Annual bonus 
payment (% 
of maximum 
opportunity)

LTIP vesting 
level achieved 
(% of maximum 
opportunity)

Dalton 
Philips
Marc 
Bolland 1,159
Dalton 
Philips
Marc 
Bolland
Dalton 
Philips
Marc 
Bolland

–

–

–

0%2

70%

90%

0%

0%

60%

–

–

–

–

–

–

–

–

0%

0%

–

–

–

0%

–

1  Total remuneration includes value of unrestricted share award over 319,401 shares 
and restricted share award over 120,965 shares granted on recruitment.
2  Marc Bolland was not treated as a good leaver and therefore did not receive  
a bonus in 2009/10.

Name of Director
J Waterous (Chairman)
P Cox
I Gibson
R Gillingwater
A Higginson
P Hughes

 Membership

From

1 Feb 2010
1 Apr 2009
1 Sept 2007
1 Mar 2013
22 Jan 2015
1 Jan 2010

To

To date
To date
To date
To date
To date
To date

The CEO, the Group Human Resources Director and other HR 
representatives also attend meetings (other than where their own 
remuneration is being discussed) by invitation. The Company 
Secretary acts as secretary to the Committee.

 
 
 
58

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Directors’ remuneration report
Annual report on remuneration continued

PricewaterhouseCoopers LLP (PwC) stepped down as advisers to the 
Committee following the decision to appoint them as auditor to the 
Group. Total fees for advice provided to the Committee during 2014/15 
prior to them stepping down were £28,400.

Following a competitive tender process, the Committee appointed 
Deloitte LLP (Deloitte) in July 2014 to provide independent external 
advice on market practice and Executive and Non-Executive 
remuneration. Fees are agreed by the Committee according to services 
provided. Total fees paid during 2014/15 to Deloitte for advice and 
assistance in relation to remuneration matters were £79,250. 

Deloitte are also engaged from time-to-time to provide a range of 
unrelated human resource consulting services and advice on tax and 
accounting. The Chairman of the Committee monitors such 
engagements on an ongoing basis to ensure that there is no impact on 
Deloitte’s independence as adviser to the Committee. Deloitte and PwC 
are members of the Remuneration Consultants Group and signatories to 
its Voluntary Code of Conduct. The Committee is satisfied that the advice 
received during the year from both PwC and Deloitte is objective 
and independent. 

Allen & Overy LLP provided legal advice to the Committee on the 
leaving arrangements for the Chairman and CEO. Fees paid for this 
advice during 2014/15 totalled £14,080.

Allen & Overy LLP also provide other legal advice and services to 
the Group.

Statement of voting at 2014 AGM

The table below shows the voting outcome at the June 2014 AGM for 
approval of the 2013/14 Remuneration report and Remuneration 
policy respectively.

For as a % 
of votes 
cast

Votes for

Votes  
against

Against  
as a % of  
votes cast

Abstentions

1,381,444,825 89.10 169,058,218

10.90 40,652,834

1,142,938,356 73.46 412,940,651

26.54 35,276,870

Remuneration 
report
Remuneration 
policy

The Committee recognises that Morrisons has a diverse mix of 
shareholders who can have different views on a range of issues, including 
executive remuneration. In advance of the approval of the remuneration 
policy at the 2014 AGM, the Committee consulted widely with 
institutional shareholders and investor representative bodies and 
received broad support from those consulted. While the level of support 
for the Remuneration Policy indicates some shareholder concerns, the 
Committee also notes that the majority of Morrisons top 20 shareholders 
voted in favour of the Policy. Where shareholders vote against our 
remuneration resolutions, the Committee is committed to listening to 
them and engaging with them to understand their concerns as part of 
an ongoing dialogue.

Johanna Waterous
Chairman of the Remuneration Committee 
11 March 2015

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

59

Directors’ report
Statutory disclosures

The following disclosures have been included elsewhere within  
the Annual report and are incorporated into the Directors’ report 
by reference.

Disclosure

Financial instruments
Financial risk management
Future developments
Dividend
Greenhouse gas emissions
Corporate governance report
Directors of the Company
Employee involvement
Going concern

Page

103 to 104
103
2 to 33
82
25
36 to 46
37
22 to 23
44

Political donations

No political donations were made, which is Group policy.

Forward−looking statements

The Strategic report and Directors’ report are prepared for the members 
of the Company and should not be relied upon by any other party or for 
any other purpose. Where the Strategic report and Directors’ report 
include forward-looking statements, these are made by the Directors in 
good faith based on the information available to them at the time of their 
approval of the Annual report.

Consequently, such statements should be treated with caution due to 
the inherent uncertainties, including both economic and business risk 
factors, underlying such forward-looking statements and information. 

The liabilities of the Directors in connection with the Strategic report, the 
Directors’ remuneration report and the Directors’ report shall be subject 
to the limitations and restrictions provided by the Companies Act 2006. 

Borrowing powers

The Articles of Association of the Company restrict the borrowings  
of the Company and its subsidiary undertakings to a maximum 
amount equal to twice the share capital and consolidated reserves.

Relating to beneficial owners of shares with 
‘information rights’

Beneficial owners of shares who have been nominated by the registered 
holder of those shares to receive information rights under section 146  
of the Companies Act 2006 are required to direct all communications  
to the registered holder of their shares rather than to the Company’s 
registrar, Capita Registrars, or to the Group directly.

Directors’ and Officers’ liability insurance

The Company maintains insurance cover for the protection of Directors 
and senior management from personal liabilities and costs which may 
arise in the course of fulfilling their duties. The Company also agreed 
during the year to provide an indemnity to the Non-Executive Directors 
for such liabilities and costs to the fullest extent permitted by law. 

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Substantial shareholdings

The company has been notified by the following shareholders (excluding 
Directors) that they have interests in 3% or more of the total voting rights 
in the Company. The shares relate to the number informed by the 
shareholders on the notification rather than the current share register: 

Black Rock Inc
Schroeders plc
Majedie Asset 
Management Limited
Silchester International 
Investors LLP
Brandes Investment 
Partners, LP
Amerprise 
Financial Inc
First Eagle Investment 
Management, LLC
Invesco Limited
Andrea Shelley
Eleanor Kernighan
Zurich Financial 
Services

As at 1 February 2015

As at 11 March 2015

Number of 
shares

% of share 
capital

Number of 
shares

% of share 
capital

122,022,032
119,757,406

5.23 122,022,032
5.13 119,757,406

5.23
5.13

118,752,647

5.09 118,752,647

5.09

117,553,329

5.04 117,553,329 

5.04

117,121,738

5.02 117,121,738 

5.02

116,763,649

5.00 116,763,649 

5.00

114,296,273
111,082,524
92,869,309
92,182,396

4.90 114,296,273 
4.76 111,082,524 
3.98 92,869,309 
3.95 92,182,396 

4.90
4.76
3.98
3.95

81,286,130

3.48 81,286,130 

3.48

The percentage appearing above is the percentage that number 
represents of the issued share capital of the Company as at 1 February 
2015 and 11 March 2015 respectively.

Additional shareholder information

Additional information for shareholders is required by the 
implementation of the EU Takeover Directive into UK law.

Pursuant to section 992 of the Companies Act 2006, the Company is 
required to disclose certain additional information. Such disclosures, 
which are not covered elsewhere in this report, include the following 
paragraphs. The disclosures set out below are in some cases a summary 
of the relevant provisions of the Company’s Articles of Association 
and the relevant full provisions can be found in the Articles which 
are available for inspection at the Company’s registered office.

Appointment and powers of Directors

Directors are appointed by ordinary resolution at a general meeting 
of ordinary shareholders. The Directors have the power to appoint a 
Director during the year, but any person so appointed must be put up 
for appointment at the next AGM.

Subject to its Articles of Association and relevant statutory law, and to 
such direction as may be given by the Company in general meeting by 
special resolution, the business of the Company shall be managed by the 
Directors, who may exercise all powers of the Company which are not 
required to be exercised by the Company in general meeting.

 
 
 
60

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Governance

Directors’ report
Statutory disclosures continued

Articles of Association

Distributions

The Company’s Articles of Association may only be amended by 
a special resolution at a general meeting of shareholders.

Share capital

The authorised and called-up share capital of the Company, together 
with details of shares allotted and cancelled during the year, are shown 
in note 6.5 of the Group financial statements.

At the AGM of the Company held in June 2012, a special resolution was 
passed to renew the authority given at the AGM held in June 2011 for the 
purchase by the Company of up to 248,797,066 ordinary shares 
representing approximately 10% of the issued ordinary share capital at 
that time. During the prior period, the Company purchased 20,338,000 
of its own shares pursuant to that authority, which expired at the close of 
the 2013 AGM. 

During the period, 41,962 (2014: 8,811,865) ordinary shares were 
issued to employees exercising share options, along with a further nil 
(2014: 2,770,220) out of the Group’s treasury shares and 3,031,234 
out of the Group’s trust shares.

Share capital and rights attaching to the Company’s shares

Under the Company’s Articles of Association, any share in the Company 
may be issued with such rights or restrictions, whether in regard to 
dividend, voting, return of capital or otherwise as the Company may from 
time-to-time by ordinary resolution determine (or, in the absence of any 
such determination, as the Directors may determine).

At a general meeting of the Company, every member has one vote on a 
show of hands and, on a poll, one vote for each share held. The notice of 
general meeting specifies deadlines for exercising voting rights either 
by proxy or present in person in relation to resolutions to be passed at 
a general meeting.

No member is, unless the Board decides otherwise, entitled to attend 
or vote either personally or by proxy at a general meeting, or to exercise  
any other right conferred by being a shareholder if they or any person 
with an interest in shares has been sent a notice under section 793 of the 
Companies Act 2006 (which confers upon public companies the power 
to require information with respect to interests in their voting shares)  
and they or any interested person failed to supply the Company with 
the information requested within 14 days after delivery of that notice. 
The Board may also decide that no dividend is payable in respect of those 
default shares and that no transfer of any default shares shall be registered. 
These restrictions end seven days after receipt by the Company of a 
notice of an approved transfer of the shares or all the information required 
by the relevant section 793 notice, whichever is the earlier.

The Directors may refuse to register any transfer of any share which is 
not a fully paid share, although such discretion may not be exercised  
in a way which the Financial Conduct Authority regards as preventing 
dealings in the shares of the relevant class or classes from taking place  
on an open or proper basis. The Directors may likewise refuse to  
register any transfer of a share in favour of more than four persons jointly. 
The Company is not aware of any other restrictions on the transfer of 
shares in the Company other than certain restrictions that may from 
time-to-time be imposed by laws and regulations (for example, insider 
trading laws).

The Company is not aware of any agreements between shareholders 
that may result in restrictions on the transfer of securities or voting rights.

As noted in the Annual report and financial statements for the year ended 
2 February 2014, the Directors were advised that certain distributions 
(including share repurchases) carried out in the years ended 3 February 
2013 and 2 February 2014 were made otherwise than in accordance with 
the Companies Act 2006. At a general meeting of the Company’s 
shareholders, held on 6 March 2015, a resolution was passed which 
ratified the payment of the relevant dividends, authorised the re-execution 
of the relevant share repurchases and removed any right for the Company 
to pursue shareholders or Directors for the repayment of the relevant 
funds. The overall effect of this resolution being passed is to return all 
parties to the position that they would have been in had the relevant 
distributions been made in accordance with the Companies Act 2006.

Other disclosures

The Company is not party to any significant arrangements which take 
effect, alter or terminate upon a change of control of the Company 
following a takeover bid.

The Company does not have any employee share schemes where the 
shares to which the scheme relates have rights with regard to the control 
of the Company which are not exercisable by employees.

Equal opportunities for all

Integral to a high performing culture is the concept of equal opportunity 
for all colleagues, which we offer regardless of race, colour, nationality, 
ethnic origin, gender (including gender reassignment), marital or civil 
partnership status, disability, religion or belief, sexual orientation, age 
or trade union membership.

This includes applications for employment made by people with disabilities, 
which are given full and fair consideration. Respect underpins our 
behaviour towards all disabled candidates, as well as colleagues who 
have a disability or become disabled in any way during the course of 
their employment.

A full assessment of the individual’s needs is undertaken and we will 
make reasonable adjustments to the work environment or practices in 
order to help people with disabilities.

All candidates and colleagues are treated equally in respect of recruitment, 
promotion, training, pay and other employment policies and conditions. 
The decisions we make are based on relevant merits and abilities.

Health and safety policy

It is the Group’s intention, so far as is reasonably practicable, to ensure the 
health, safety and welfare of all its employees, customers and visitors to 
its premises. In order to achieve this, a comprehensive health and safety 
manual is in place for each division of the Company and subsidiary 
companies within the Group. Each health and safety manual contains the 
policy and procedures for complying with the Health and Safety at Work 
Act 1974, including the provision, based on risk assessment, of safe 
working practices for all work activities across the Group. The Group’s 
health and safety policy is approved by the Management Board. 
The Group has adopted the national targets set by the Health and Safety 
Commission for the reduction of workplace accidents and work-related ill 
health, and is on course to meet or exceed these targets. Health and safety 
performance is monitored to ensure continuous improvement in all areas.

By order of the Board

Mark Amsden 
Company Secretary 
11 March 2015

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

61

Directors’ report
Statement of Directors’ responsibilities in respect of the  
Annual report and financial statements

The Directors are responsible for preparing the Annual report, the 
Directors’ remuneration report and the Group and Company financial 
statements in accordance with applicable law and regulations. 

Company law requires the Directors to prepare Group and Company 
financial statements for each financial period. Under that law they are 
required to prepare the Group financial statements in accordance with 
International Financial Reporting Standards (IFRSs) as adopted by the 
EU and applicable law and have elected to prepare the Company 
financial statements in accordance with UK Generally Accepted 
Accounting Practice (UK Accounting Standards and applicable law).

Under Company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair view 
of the state of affairs of the Group and Company and of their profit or loss 
for that period. In preparing each of the Group and Company financial 
statements, the Directors are required to: 

•  select suitable accounting policies and then apply them consistently; 
•  make judgements and estimates that are reasonable and prudent; 
•  for the Group financial statements, state whether they have  

been prepared in accordance with IFRSs as adopted by the EU; 

•  for the Company financial statements, state whether  

applicable UK Accounting Standards have been followed, subject  
to any material departures disclosed and explained in the Company 
financial statements; and 

•  prepare the financial statements on the going concern basis  

unless it is inappropriate to presume that the Group and the Company 
will continue in business. 

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the 
Company and the Group and enable them to ensure that its financial 
statements and Directors’ remuneration report comply with the 
Companies Act 2006, and as regards the Group financial statements, 
Article 4 of the IAS Regulations. They are also responsible for 
safeguarding the assets of the Company and the Group and hence for 
taking reasonable steps for the prevention and detection of fraud and 
other irregularities. 

The Directors are responsible for the maintenance and integrity of the 
corporate and financial information included on the Company’s website. 
Legislation in the UK governing the preparation and dissemination of 
financial statements may differ from legislation in other jurisdictions.

Disclosure of information to auditors

The Directors who held office at the date of approval of this Directors’ 
report confirm that, so far as they are each aware, there is no relevant 
audit information of which the Group’s auditor is unaware; and each 
Director has taken all steps that he or she ought to have taken as a 
Director to make himself or herself aware of any relevant audit 
information and to establish that the Group’s auditor is aware of 
that information.

Assessment of whether the Annual report is fair, 
balanced and understandable

As required by the Code, the Directors confirm that they consider that 
the Annual report, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to assess the 
Company’s performance, business model and strategy. 

When arriving at this position the Board was assisted by a number of 
processes including the following:

•  the Annual report is drafted by appropriate senior management with 

overall coordination by the Chief Financial Officer to ensure 
consistency across sections;

•  an extensive verification process is undertaken to ensure factual 

accuracy; and

•  comprehensive reviews of drafts of the report are undertaken by 

members of the Management Board and other senior management; 
and the final draft is reviewed by the Audit Committee prior to 
consideration by the Board.

Responsibility statement

We confirm that to the best of our knowledge:

•  the financial statements, prepared in accordance with the applicable 
set of accounting standards, give a true and fair view of the assets, 
liabilities, financial position and profit or loss of the Company and its 
subsidiaries included in the consolidation as a whole; and

•  the Strategic report includes a fair review of the development of the 

business and the position of the Company and its subsidiaries included 
in the consolidation taken as a whole, together with a description of the 
principal risks and uncertainties that they face.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

By order of the Board

Mark Amsden
Company Secretary 
11 March 2015

 
 
62

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Independent auditors’ report to the members  
of Wm Morrison Supermarkets PLC

Report on the Group financial statements

Our opinion

In our opinion:

•  Wm Morrison Supermarkets PLC’s Group financial statements and Company financial statements (the “financial statements”) give a true and fair 
view of the state of the Group’s and of the Company’s affairs as at 1 February 2015 and of the Group’s loss and cash flows for the 52 week period 
then ended;

•  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (“IFRSs”) as adopted 

by the European Union;

•  the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group financial 

statements, Article 4 of the IAS Regulation.

What we have audited

Wm Morrison Supermarket PLC’s financial statements comprise:

•  the consolidated and Company balance sheet as at 1 February 2015;
•  the consolidated statement of comprehensive income for the 52 week period then ended;
•  the consolidated cash flow statement for the 52 week period then ended;
•  the consolidated statement of changes in equity for the 52 week period then ended; and
•  the notes to the financial statements, which include a summary of significant accounting policies and other explanatory information.

Certain required disclosures have been presented elsewhere in the Annual Report and Financial Statements (“Annual Report”), rather than in the 
notes to the financial statements. These are cross-referenced from the financial statements and are identified as audited.

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and IFRSs as adopted 
by the European Union. The financial reporting framework that has been applied in the preparation of the Company financial statements is applicable 
law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice).

Our audit approach

Overview

Materiality
•  Overall Group materiality: £17.25m which represents 5% of underlying profit before tax. Underlying profit 

before tax is defined in note 1.4 to the financial statements on page 78.

Materiality

Audit scope
•  We conducted the majority of our audit work in the UK, with a small amount of work undertaken by 
a component auditor in the Isle of Man. A separate PwC component audit team undertook work on  
the UK Manufacturing subsidiaries.

•  Taken together, the territories and functions where we performed our audit work accounted for 99% 

Audit scope

of Group revenues.

Areas of 
focus

Areas of focus
•  Commercial income and promotional funding
•  Impairment of property, plant and equipment
•  Onerous lease provisions and onerous property commitments
•  Capitalisation and impairment of intangible assets
•  Stock valuation 

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

63

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

The scope of our audit and areas of focus

We conducted our audit in accordance with International Standards on Auditing (UK and Ireland) (“ISAs (UK & Ireland)”).

We designed our audit by determining materiality and assessing the risks of material misstatement in the financial statements. In particular, we 
looked at where the Directors made subjective judgements, for example in respect of significant accounting estimates that involved making 
assumptions and considering future events that are inherently uncertain. As in all of our audits, we also addressed the risk of management override of 
internal controls, including evaluating whether there was evidence of bias by the Directors that represented a risk of material misstatement due 
to fraud.

The risks of material misstatement that had the greatest effect on our audit, including the allocation of our resources and effort, are identified as “areas 
of focus” in the table below. We have also set out how we tailored our audit to address these specific areas in order to provide an opinion on the 
financial statements as a whole, and any comments we make on the results of our procedures should be read in this context. This is not a complete list 
of all risks identified by our audit. 

Area of focus

How our audit addressed the area of focus

Commercial income and promotional funding

Refer to note 1.1 (Accounting policies), page 75 (Critical 
accounting estimates and judgements) and notes 1.6, 5.2, 
5.3 and 5.4. 
The Group has two categories of commercial income: 
marketing and advertising funding and volume based 
rebates on purchases. 
Commercial income is recognised as a deduction from cost 
of sales and is earned over the period of the contractual 
agreements with individual suppliers, as disclosed in the 
Group’s accounting policy on page 76. The total income 
recognised in a year is therefore based on the expected 
entitlement earned up to the balance sheet date under each 
supplier agreement.
The Group separately recognises promotional funding on 
promotions that are partially funded by suppliers.
Promotional funding is an automated deduction from cost 
of sales, triggered when a sale is recognised. The funding is 
recognised when the transaction occurs in accordance with 
the terms of supplier agreements. The amount receivable 
is wholly based on sales volumes achieved, multiplied by 
rates agreed with each supplier up-front.
We focused on commercial income because of the 
significance of the amounts to the Group’s gross profit, the 
significant number of transactions and agreements in place 
with suppliers covering a range of periods and the industry-
wide focus on this area of accounting.
We focused on promotional funding for the same reasons, 
although we acknowledge that the level of judgement and 
subjectivity in the calculations is negligible because of the 
level of automation.
The amount to be recognised in the income statement 
for commercial income requires management to apply 
judgement based on the contractual terms in place with 
each of its suppliers together with estimates of amounts the 
Group is entitled to where transactions span the financial 
period-end. 
The relative level of judgement in each of the categories 
of commercial income and promotional funding is 
considered below:

Our audit work in respect of commercial income and promotional funding 
comprised a combination of controls testing, substantive testing of a sample 
of income and funding recognised during the period, testing of amounts 
recognised in the balance sheet and an assessment of the Group’s disclosures 
in this area. Each element of our work is considered in more detail below.
Controls testing 
Our controls work encompassed understanding, evaluating and testing 
management’s key controls in respect of the recognition of both commercial 
income and promotional funding. These key controls included the monitoring 
of invoices raised and the accuracy of confirmations from suppliers. We 
found no significant deficiencies in these key controls, and our testing 
of management’s key system controls contributed to our evidence in 
determining whether commercial income and promotional funding had been 
recorded appropriately and in the correct period.
Income statement testing
We requested confirmations directly from suppliers, in respect of a sample 
of commercial income and promotional funding. This sample included 141 
different suppliers covering 342 individual transactions. The confirmations 
received allowed us to evaluate whether commercial income or promotional 
funding had been appropriately recognised in the period, as well as assessing 
the validity of accruals made at the period-end. We found three exceptions, 
all of which were manual input errors and not areas of judgement. Two of 
these exceptions resulted in an under recognition of promotional funding of 
£34,000 and one resulted in an over recognition of promotional funding of 
£20,000, giving a net position of £14,000 under recognition. 
We also analysed commercial income and promotional funding recognised 
each month and compared it to the previous period to identify whether there 
were any unusual trends in the amounts or timing of commercial income 
and promotional funding recognised in each period. We also considered 
management’s own Key Performance Indicators in this analysis. No unusual 
trends were identified.
Balance sheet testing
We wrote to a further sample of suppliers, and obtained independent evidence 
of the value and timing of commercial income and promotional funding to 
evaluate that it had been recognised in the correct period. We also agreed the 
accrued income to evidence of post-year end cash receipt, or offset from trade 
creditors, where relevant.
We performed cut-off procedures and credit note testing to provide further 
evidence to support the timing of the recognition of both commercial 
income and promotional funding. Cut-off work involved testing a sample of 
commercial income and promotional funding recognised both pre and post 
the period-end and evaluating by reference to documentation from suppliers 
that the timing of recognition was appropriate.

 
 
64

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Independent auditors’ report to the members of  
Wm Morrison Supermarkets PLC continued

Area of focus

How our audit addressed the area of focus

Our credit note testing focused on credit notes raised after the period-end in 
order to identify any instances of commercial income or promotional funding 
being subsequently reversed. We did not identify any exceptions from this work.

We tested the recoverability of invoiced commercial income and promotional 
funding (unsettled balances included within trade debtors in note 5.3 to the 
financial statements and where the Group does not have the right of offset 
against trade creditors). We assessed the ageing of both outstanding commercial 
income and promotional funding debtors together with understanding the 
details of any disputes, and obtained explanations from management to assess 
whether any provisions were appropriate. No exceptions were noted.

Disclosures
We read the disclosures within the Annual Report in respect of commercial 
income and promotional funding and, based on our work, determined that 
they are consistent with accounting standards and the recent guidance on 
the reporting of complex supplier arrangements issued by the Financial 
Reporting Council.

Commercial income − marketing and 
advertising funding 
This income is varied with regards to the nature and timing 
of the activity to which it relates, and is recognised in 
accordance with written agreements with suppliers. 
This income involves a significant number of agreements 
and its recognition requires limited judgement or 
estimation by management in determining the amount 
that the Group is entitled to. Our focus was therefore on 
assessing whether a written agreement for the marketing 
and advertising funding existed, whether the relevant 
marketing or advertising had taken place and whether the 
income recognised was recorded in the appropriate period.

Commercial income − volume based rebates 
Volume based rebates are driven by the Group achieving 
purchase volume targets set by individual suppliers for 
specific products over a pre-determined period. There is 
therefore judgement involved in estimating the volume of 
purchases, particularly where rebate agreements span a 
financial period-end. In order to narrow this judgement, 
management endeavours to structure agreements to 
coincide with the Group’s financial period-end, thereby 
reducing or eliminating the degree of estimation. 
In instances where the rebate agreement does not fully 
coincide with the period-end the key judgement that we 
focused on was the estimate of commercial income to be 
accrued at the period-end.

Promotional funding 
Promotional funding covers in-store promotions which are 
partially funded by suppliers. Funding is automatically 
recognised as goods are sold. The degree of judgement is 
limited because the amount receivable is wholly based on 
sales volumes achieved, multiplied by rates agreed with 
each supplier up-front. Our focus was therefore on whether 
a written agreement for the promotional funding existed, 
whether the relevant promotion had taken place, and 
whether the funding recognised was recorded in the 
appropriate period. 

Impairment of Property, Plant and Equipment

We obtained, understood and evaluated management’s impairment models.

Refer to note 3.1 (Accounting policies), page 75 
(Critical accounting estimates and judgements) and 
note 3.3 (Tangible assets).
At 1 February 2015 management assessed the Group’s 
property, plant and equipment for an indication of 
impairment. The UK grocery retail market continues to 
evolve rapidly, with customers’ purchasing habits adapting 
to include convenience store and online offerings, and this 
has adversely impacted the market values of traditional 
supermarket freehold stores. As such, the Group has faced 
an environment where market values for retail space 
have declined.

Our audit procedures included a detailed evaluation of the Group’s budgeting 
procedures (upon which forecasts are based) and an assessment of the principles 
of management’s discounted cash flow models. We tested the mathematical 
accuracy of the calculations derived from each forecast model and assessed key 
inputs in the calculations such as revenue growth and discount rate, by reference 
to management’s forecasts, data external to the Group and our own expertise. 
We focused on these key assumptions because small subjective changes can 
have a material impact on the value in use assessment and any resultant 
impairment charge. We found, based on our audit work, that the key 
assumptions used by management were supportable and appropriate 
in light of the current environment. 

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

65

Area of focus

How our audit addressed the area of focus

Management considers each store to be a cash generating 
unit (“CGU”) and has calculated the recoverable amount of 
each CGU as the higher of value in use and fair value less 
costs of disposal. The value in use is based on discounted 
future cash flow forecasts over which the Directors make 
judgements on certain key inputs including, for example, 
discount rates and long term growth rates. The fair value 
less costs of disposal is estimated by the Directors based 
on their knowledge of individual stores and the markets 
they serve, likely demand from grocers or other retailers in 
the event those stores were for sale and is further informed 
by a valuation performed by a third party valuer. The 
key judgements made by management in this fair value 
calculation relate to the estimated rental values and the 
yields of the stores.
We focused on this area because of these judgemental 
factors, the significant carrying value of freehold property 
and the size of management’s impairment charge of 
£1,113m in the year. 

Onerous lease provisions and onerous 
property commitments

Refer to note 5.1 (Accounting policies), page 75 (Critical 
accounting estimates and judgements) and note 5.5. 
Accounting standards require management to assess the 
Group’s leasehold stores to identify where the expected 
future benefits from a store are less than the future lease 
commitments, indicating that an onerous lease provision 
is required. Under IAS 37 ‘Provisions, contingent liabilities 
and contingent assets’ such a provision is made for the 
unavoidable costs of the contract, defined in the standard 
as the “least net cost of exit.”
We focused on this area because of the judgements 
required to be made by management in identifying 
those stores requiring an onerous lease provision and 
the assumptions used in the models, such as the discount 
rate and those used in developing the associated cash 
flow forecasts.

Management has determined their own view of estimated rental values and 
yields for each store which are the key assumptions used in their calculation of 
market values. Management derived these assumptions having considered 
available information such as industry data on market conditions, offers recently 
received for properties and information from an independent third party valuer. 
We evaluated management’s supporting information, including the third party 
valuation, and assessed this for reasonableness using our own property 
expertise, with a particular focus on the assumptions and methodology used and 
obtained third party evidence and market data to corroborate the assumptions. 
We determined that the valuations performed by management are reasonable.

We note that models used by management are sensitive to changes in key 
assumptions such as rental values and yields, revenue growth and discount rate 
which, if not achieved, could reasonably be expected to give rise to further 
impairment charges in the future.

We also evaluated the competency, qualifications, experience and objectivity 
of management’s property valuation experts. 

In addition, we evaluated the adequacy of the disclosures made in note 3.3 of 
the financial statements, including those regarding the key assumptions and 
sensitivities to changes in such assumptions. We compared the disclosures 
against the requirements of IAS 36 ‘Impairment of assets’ and found them to 
be consistent.

Having considered the possibility of impairment in the value of freehold 
properties (see above), we also challenged management’s calculations in respect 
of leasehold stores where the estimated future benefits are not expected to 
exceed the future lease commitments, resulting in an onerous lease. 

We obtained management’s models and considered the accuracy and 
completeness of key data by agreeing inputs such as store locations and lease 
expiry dates for a sample of stores to the original signed lease agreements, 
noting no issues.

We evaluated the Group’s budgeting procedures (upon which forecasts are 
based) and assessed the principles of the Group’s discounted cash flow model. 
We tested the mathematical accuracy of the calculation derived from each 
forecast model and assessed key inputs in the calculations such as revenue 
growth and discount rate, by reference to management’s forecasts, data external 
to the Group and our own expertise. The discount rate used is consistent with the 
Group’s cost of debt and the requirements of IAS 37, which specifies that the rate 
should be ‘liability specific’. 

We also considered the disclosures made in note 5.5 to the financial statements 
and determined that they are consistent with the requirements 
of accounting standards.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
66

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Independent auditors’ report to the members of  
Wm Morrison Supermarkets PLC continued

Area of focus

How our audit addressed the area of focus

Capitalisation and impairment 
of intangible assets

Refer to note 3.2 (Accounting policies) and page 75  
(Critical accounting estimates and judgements).
The Group balance sheet includes capitalised intangible 
assets of £520 million, of which £496 million relates to 
software development costs incurred in connection with 
the Group’s IT systems transformation project, details of 
which are shown on page 87 of the Annual Report. The 
Group has developed a significant amount of its own 
software and systems which is used in the business.
We focused on this area because of the significance of 
the costs capitalised and the fact that there is judgement 
involved in assessing whether the criteria, set out in 
accounting standards, required for capitalisation of such 
costs have been met, including the likelihood of the project 
delivering sufficient future economic benefits. Where 
the costs incurred are internally generated (for example 
employee costs) there is further judgement required 
in the calculation, such as the amount of time spent on 
the projects.
In light of the development of new software and systems, 
we also focused on whether the carrying value of existing 
capitalised software or systems was impaired. 

We obtained a breakdown of each individual internal development project 
capitalised in the period and reconciled this to the amounts recorded in the 
general ledger, identifying no significant reconciling differences.
We tested a sample of costs capitalised in the period to assess whether these 
had been appropriately treated in line with the Group’s accounting policy 
and accounting standards, most notably IAS 38 ‘Intangible assets’. We also 
met with management responsible for particular costs to obtain explanations 
and an understanding of the projects the costs related to. This enabled us to 
independently assess whether project costs met the criteria for capitalisation 
as set out in accounting standards. We found the explanations obtained from 
management to be consistent with our understanding of developments in 
the business and supported management’s assessment that the costs met the 
relevant capitalisation criteria.
Where external third party contractors were used, we agreed the hours 
and charge out rates to the invoices issued by the contractor, and assessed 
whether the costs were directly related to a capital project. 
To determine whether internal employee costs were directly attributable 
to projects, we obtained listings of hours worked on individual projects for 
the employment costs capitalised. We selected a sample of the individual 
hours recorded and obtained an understanding of the work performed by 
the employee. We also checked that the hours charged equated to the value 
of costs capitalised by comparing the proportion of costs capitalised to the 
employee’s salary, without exception. 
We challenged management as to whether the development of new software 
or systems superseded or impaired any of the existing assets on the balance 
sheet. We also applied our own understanding of both new and existing 
projects and considered whether, in our view, any existing software is no 
longer in use or whether its life had been shortened by development activity. 
We found no such items. In performing this testing, we also re-visited the 
assumptions made by management in the prior period and compared them 
to actual outcomes in the current period, with no significant variances being 
identified by our work.
We performed analytical procedures on the amortisation charge to assess 
compliance with the Group’s accounting policy, and determined that the 
charge incurred in the period was in-line with this policy.
Overall we found that the costs capitalised were supportable and consistent 
with the requirements of accounting standards for capitalising such costs. No 
material impairment of the intangible assets was identified from our work.
We also considered whether the disclosures made in note 3.2 to the financial 
statements met the requirements set out in accounting standards and noted 
no issues.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

67

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Area of focus

Stock valuation

Refer to note 5.1 (Accounting policies), page 75 (Critical 
accounting estimates and judgements) and note 5.2.
The valuation of stock was focused on because of the 
nature of the judgements made by management when 
assessing the level of provisions required. As disclosed 
in note 5.1 to the financial statements, provisions are held 
against stock for estimated losses related to shrinkage 
and obsolescence as well as a deduction for unearned 
commercial income (as the stock related to that commercial 
income and promotional income has yet to be sold). 
As stock is counted by the Group on a cyclical basis, rather 
than in full at the period-end date, the shrinkage provision 
at 1 February 2015 contains a degree of estimation. 

How our audit addressed the area of focus

We attended stock counts throughout the period at a sample of the Group’s 
supermarkets, convenience stores, distribution centres and manufacturing 
locations. In addition to performing sample test counts, we assessed the 
effectiveness of the count controls in operation at each site. We also evaluated 
the results of other cycle counts performed by management and third parties 
throughout the period to assess the level of count variances.
We tested the shrinkage assumptions determined by the count procedures by 
comparing them to historical data. The historical data included the results of the 
last three counts at each location, and our analytical procedures did not identify 
any significant unusual fluctuations in the data. 
The obsolescence provision is calculated by applying a judgemental percentage 
to the period-end stock levels, with this judgement being informed by historical 
data on the levels of obsolescence as well as management’s view of the current 
stock profile and age. We assessed this provision by assessing the accuracy of 
the historical data and the explanations provided by management on the current 
profile, noting no issues.
We tested the unearned commercial income deduction by performing a 
recalculation using the profile of period-end stock and the trends of commercial 
income historically received, with no issues noted.

How we tailored the audit scope

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, taking 
into account the geographic structure of the Group, the accounting processes and controls, and the industry in which the Group operates.

The Group’s accounting process is structured around a group finance function at its head office in Bradford. Within the head office, supporting finance 
functions exist for each of the key business operating areas (Group, Supermarkets (including Manufacturing) and Property), and these report to the 
Group finance team as appropriate. The Group also maintains local finance teams at each of its key Manufacturing sites. Other than group reporting 
from a component audit team from a PwC member firm in the Isle of Man auditing specific account balances only, and from a component team from 
the UK firm auditing the complete financial information of a UK Manufacturing subsidiary, both of which operated under our instructions, all work 
was conducted in the UK by the same audit team. Our work also included, in this our first year as the Group’s auditors, a review of the predecessor 
auditor working papers.

Where the work was performed by the component auditor, we determined the level of involvement we needed to have in their audit work to be able to 
conclude whether sufficient appropriate audit evidence had been obtained as a basis for our opinion on the Group financial statements as a whole. 
As part of our year-end audit procedures, we held detailed discussions with the Isle of Man and UK Manufacturing component audit teams, including 
holding a detailed planning meeting with them and attending the audit clearance meeting with management by conference call (Isle of Man) or in 
person (UK Manufacturing).

Materiality

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures and to evaluate the 
effect of misstatements, both individually and on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall group materiality

£17.25m

How we determined it

5% of underlying profit before tax (defined in note 1.4 to the financial statements on page 78).

Rationale for benchmark applied We applied this benchmark because, in our view, this is the most relevant metric against which the 

performance of the Group is most commonly measured.

We agreed with the Audit Committee that we would report to them all individual misstatements identified during our audit above £875,000, as well as 
misstatements below that amount that, in our view, warranted reporting for qualitative reasons.

 
 
68

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Independent auditors’ report to the members of  
Wm Morrison Supermarkets PLC continued

Going concern
Under the Listing Rules we are required to review the Directors’ statement, set out on page 44, in relation to going concern. We have nothing to report 
having performed our review.

As noted in the Directors’ statement, the Directors have concluded that it is appropriate to prepare the financial statements using the going concern 
basis of accounting. The going concern basis presumes that the Group and the Company have adequate resources to remain in operation, and that the 
Directors intend them to do so, for at least one year from the date the financial statements were signed. As part of our audit we have concluded that the 
Directors’ use of the going concern basis is appropriate.

However, because not all future events or conditions can be predicted, these statements are not a guarantee as to the Group’s and Company’s ability to 
continue as a going concern.

Other required reporting

Consistency of other information

Companies Act 2006 opinions
In our opinion:

•  the information given in the Strategic Report (on pages 2 to 33) and the Directors’ Report (on pages 59 to 61) for the financial period for which the 

financial statements are prepared is consistent with the financial statements; and

•  the information given in the Corporate Governance Statement set out on pages 36 to 46 with respect to internal control and risk management 

systems and about share capital structures is consistent with the financial statements.

ISAs (UK & Ireland) reporting

Under ISAs (UK & Ireland) we are required to report to you if, in our opinion:

•  information in the Annual Report is:

 – materially inconsistent with the information in the audited financial statements; or
 – apparently materially incorrect based on, or materially inconsistent with, our knowledge of the Group 

and the Company acquired in the course of performing our audit; or

We have no exceptions 
to report arising from 
this responsibility.

 – otherwise misleading.

•  the statement given by the Directors on page 61, in accordance with provision C.1.1 of the UK Corporate 

Governance Code (“the Code”), that they consider the Annual Report taken as a whole to be fair, balanced 
and understandable and provides the information necessary for members to assess the Group’s and 
Company’s performance, business model and strategy is materially inconsistent with our knowledge 
of the Group and Company acquired in the course of performing our audit.

We have no exceptions 
to report arising from 
this responsibility.

•  the section of the Annual Report on page 41, as required by provision C.3.8 of the Code, describing 
the work of the Audit Committee does not appropriately address matters communicated by us to 
the Audit Committee.

We have no exceptions 
to report arising from 
this responsibility.

Adequacy of information and explanations received

Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from branches not 

visited by us; or

•  the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the accounting 

records and returns; or

•  We have no exceptions to report arising from this responsibility.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

69

Directors’ remuneration

Directors’ remuneration report − Companies Act 2006 opinion

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006. 

Other Companies Act 2006 reporting

Under the Companies Act 2006 we are required to report to you if, in our opinion, certain disclosures of Directors’ remuneration specified by law are 
not made. We have no exceptions to report arising from this responsibility.

Corporate governance statement

Under the Companies Act 2006 we are required to report to you if, in our opinion, a corporate governance statement has not been prepared by the 
Company. We have no exceptions to report arising from this responsibility. 

Under the Listing Rules we are required to review the part of the Corporate Governance Statement relating to the Company’s compliance with ten 
provisions of the UK Corporate Governance Code. We have nothing to report having performed our review. 

Responsibilities for the financial statements and the audit

Our responsibilities and those of the Directors

As explained more fully in the Statement of Directors’ Responsibilities set out on page 61, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view.

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and ISAs (UK & Ireland). 
Those standards require us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.

This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 3 of Part 16 of 
the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose or to 
any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

What an audit of financial statements involves

An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of: 

•  whether the accounting policies are appropriate to the Group’s and Company’s circumstances and have been consistently applied and 

adequately disclosed;

•  the reasonableness of significant accounting estimates made by the Directors; and
•  the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the Directors’ judgements against available evidence, forming our own judgements, and 
evaluating the disclosures in the financial statements.

We test and examine information, using sampling and other auditing techniques, to the extent we consider necessary to provide a reasonable basis for 
us to draw conclusions. We obtain audit evidence through testing the effectiveness of controls, substantive procedures or a combination of both. 

In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies with the audited financial 
statements and to identify any information that is apparently materially incorrect based on, or materially inconsistent with, the knowledge acquired by 
us in the course of performing the audit. If we become aware of any apparent material misstatements or inconsistencies we consider the implications 
for our report.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Steve Denison (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Leeds
11 March 2015

(a)   The maintenance and integrity of the Wm Morrison Supermarkets PLC website is the responsibility of the Directors; the work carried out by the auditors does not involve 
consideration of these matters and, accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were 
initially presented on the website.

(b) Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

 
 
70

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

71

Consolidated statement of comprehensive income
52 weeks ended 1 February 2015

Revenue
Cost of sales
Gross profit

Other operating income
Profit/loss on disposal and exit of properties and sale of businesses
Administrative expenses

Operating loss
Finance costs
Finance income
Share of profit of joint venture (net of tax)
Loss before taxation
Analysed as:

Underlying profit before tax
Impairment and onerous lease provisions
Profit/loss on disposal and exit of properties
Profit arising on disposal of Kiddicare.com Limited
Net pension interest income/(cost)

Taxation
Loss for the period attributable to the owners of the Company

Other comprehensive (expense)/income
Items that will not be reclassified to profit or loss:
Remeasurement of defined benefit pension schemes
Tax on defined benefit pension schemes

Items that may be reclassified subsequently to profit or loss:
Cash flow hedging movement
Tax on cash flow hedging movement

Other comprehensive (expense)/income for the period, net of tax

Note

1.2

1.4, 4.6

1.6
6.2
6.2
4.3

1.4
1.4
1.4, 4.6
8.2

2.2

8.2
2.3

2.3

2015 
£m

16,816
(16,055)
761

78
135
(1,670)

(696)
(105)
7
2
(792)

345
(1,273)
131
4
1
(792)

31
(761)

(31)
6
(25)

(9)
2
(7)
(32)

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2014 
£m

17,680
(16,606)
1,074

81
9
(1,259)

(95)
(87)
5
1
(176)

719 
(903) 
9 
–
(1)
(176)

(62)
(238)

11
(8)
3

–
(1)
(1)
2

Total comprehensive expense for the period attributable to the owners of the Company

(793)

(236)

Earnings per share (pence) 
– basic
– diluted

1.5
1.5

(32.63)
(32.63)

(10.23)
(10.23)

 
 
 
72

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Consolidated balance sheet
1 February 2015

Assets
Non-current assets
Goodwill and intangible assets
Property, plant and equipment
Investment property
Net pension asset
Investment in joint venture
Investments

Current assets
Stock
Debtors
Derivative financial assets
Cash and cash equivalents

Non-current assets classified as held-for-sale

Liabilities
Current liabilities
Creditors
Short term borrowings
Derivative financial liabilities
Current tax liabilities

Non-current liabilities
Borrowings
Derivative financial liabilities
Deferred tax liabilities
Net pension liabilities
Provisions

Net assets

Shareholders’ equity
Share capital
Share premium
Capital redemption reserve
Merger reserve
Retained earnings and hedging reserve
Total equity attributable to the owners of the Company

The notes on pages 75 to 112 form part of these financial statements.

Note

3.2
3.3
3.5
8.2
4.3
4.4

5.2
5.3
7.3
6.4

3.4

5.4
6.3
7.3

6.3
7.3
2.3
8.2
5.5

6.5
6.5
6.6
6.6
6.6

2015 
£m

2014 
£m

520
7,252
68
4
68
31
7,943

658
239
6
241
1,144
84
1,228

(2,221)
(11)
(18)
(23)
(2,273)

(2,508)
(50)
(415)
(43)
(288)
(3,304)
3,594

234
127
39
2,578
616
3,594

458
8,625
119
–
66
31
9,299

852
316
1
261
1,430
–
1,430

(2,272)
(553)
(10)
(38)
(2,873)

(2,480)
(36)
(430)
(11)
(207)
(3,164)
4,692

234
127
39
2,578
1,714
4,692

The financial statements on pages 71 to 112 were approved by the Board of Directors on 11 March 2015 and were signed on its behalf by:

Trevor Strain
Chief Financial Officer

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

73

Consolidated cash flow statement
52 weeks ended 1 February 2015

Cash flows from operating activities
Cash generated from operations
Interest paid
Taxation received/(paid)
Net cash inflow from operating activities

Cash flows from investing activities
Interest received
Investment in joint venture
Proceeds from the sale of property, plant and equipment and businesses
Purchase of property, plant and equipment and investment property 
Purchase of intangible assets
Net cash outflow from investing activities

Cash flows from financing activities
Purchase of own shares for cancellation
Purchase of own shares for trust 
Proceeds from exercise of share options, including issues from treasury shares
New borrowings
Net repayment of revolving credit facility
Repayment of other borrowings
Dividends paid to equity shareholders
Net cash (outflow)/inflow from financing activities

Net decrease in cash and cash equivalents
Cash and cash equivalents at start of period
Cash and cash equivalents at end of period

Reconciliation of net cash flow to movement in net debt in the period

Net decrease in cash and cash equivalents
Cash outflow from decrease in debt
Cash inflow from increase in borrowings
Other non-cash movements
Opening net debt
Closing net debt

Note

5.6

6.5
6.5
6.5

1.8

6.4

Note

6.4

2015 
£m

970
(106)
10
874

4
–
450
(385)
(135)
(66)

–
(8)
–
296
(256)
(550)
(308)
(826)

(18)
258
240

2015 
£m

(18)
806
(296)
(15)
(2,817)
(2,340)

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2014 
£m

1,031
(91)
(220)
720

2
(66)
34
(835)
(185)
(1,050)

(53)
–
28
790
(100)
(57)
(283)
325

(5)
263
258

2014 
£m

(5)
157
(790)
2
(2,181)
(2,817)

 
 
74

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Consolidated statement of changes in equity
52 weeks ended 1 February 2015

Current period 
At 3 February 2014
Loss for the period
Other comprehensive (expense)/income:

Cash flow hedging movement
Pension remeasurement
Tax in relation to components of other 
comprehensive income

Total comprehensive expense for the period
Purchase of trust shares
Employee share option schemes:

Share-based payments

Dividends
Total transactions with owners
At 1 February 2015

Prior period 
At 4 February 2013
Loss for the period
Other comprehensive income/(expense):

Pension remeasurement
Tax in relation to components of other 
comprehensive income

Total comprehensive expense for the period
Shares purchased for cancellation
Employee share option schemes:

Issue of shares and utilisation of treasury shares
Share-based payments

Dividends
Total transactions with owners
At 2 February 2014

Attributable to the owners of the Company

Note

Share 
capital
£m

Share 
premium
£m

Capital 
redemption 
reserve
£m

Merger  
reserve
£m

Hedging 
reserve
£m

Retained 
earnings
£m

234
–

127
–

–
–

–
–
–

–
–
–
234

–
–

–
–
–

–
–
–
127

39
–

–
–

–
–
–

–
–
–
39

2,578
–

(15)
–

1,729
(761)

–
–

–
–
–

–
–
–
2,578

(9)
–

2
(7)
–

–
–
–
(22)

–
(31)

6
(786)
(8)

11
(308)
(305)
638

8.2

2.3

6.5

1.7
1.8

Total  
equity
£m

4,692
(761)

(9)
(31)

8
(793)
(8)

11
(308)
(305)
3,594

Note

Share 
capital
£m

Share 
premium
£m

Capital 
redemption 
reserve
£m

Merger  
reserve
£m

Hedging 
reserve
£m

Retained 
earnings
£m

Total  
equity
£m

Attributable to the owners of the Company

8.2

2.3

6.5

6.5
1.7
1.8

235
–

107
–

–

–
–
(2)

1
–
–
(1)
234

–

–
–
–

20
–
–
20
127

37
–

–

–
–
2

–
–
–
2
39

2,578
–

(14)
–

2,287
(238)

5,230
(238)

–

–
–
–

–
–
–
–
2,578

–

(1)
(1)
–

–
–
–
–
(15)

11

11

(8)
(235)
(53)

7
6
(283)
(323)
1,729

(9)
(236)
(53)

28
6
(283)
(302)
4,692

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

75

General information

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Company information

New IFRS and amendments to IAS and interpretations

Wm Morrison Supermarkets PLC is a public limited company 
incorporated in the United Kingdom under the Companies Act 2006 
(Registration number 358949). The Company is domiciled in the United 
Kingdom and its registered address is Hilmore House, Gain Lane, 
Bradford, BD3 7DL, United Kingdom.

There are a number of standards and interpretations issued by the IASB 
that are effective for financial statements after this reporting period, 
including IFRS 9 Financial instruments and IFRS 15 Revenue from 
contracts with customers, both of which are effective for annual periods 
beginning on or after 1 January 2017.

Basis of preparation

The financial statements have been prepared for the 52 weeks ended 
1 February 2015 (2014: 52 weeks ended 2 February 2014) in accordance 
with International Financial Reporting Standards (IFRS) and 
International Financial Reporting Standards Interpretation Committee 
(IFRS IC) interpretations as adopted by the European Union and 
with those parts of the Companies Act 2006 applicable to companies 
reporting under IFRS. IFRS and IFRS IC interpretations are issued by 
the International Accounting Standards Board (the IASB) and must be 
adopted into European Union law, referred to as endorsement, before they 
become mandatory under the IAS Regulation. 

The financial statements have been prepared on a going concern basis. 
The Directors’ assessment of going concern has been considered within 
the Corporate governance report on page 44.

The financial statements are presented in pounds sterling, rounded to the 
nearest million, except in some instances, where it is deemed relevant to 
disclose the amounts up to two decimal places. They are drawn up on the 
historical cost basis of accounting, except as disclosed in the accounting 
policies set out within these financial statements. The presentational 
currency of the Group is sterling.

The Group’s accounting policies have, unless otherwise stated, been 
applied consistently to all periods presented in these financial statements.

Accounting reference date

The accounting period of the Group ends on the Sunday falling between 
29 January and 4 February each year.

The following amendments to standards are mandatory for the first time 
for the financial period ended 1 February 2015:

IFRS 10 Consolidated financial statements

IFRS 10 establishes a single control model that applies to all entities 
including special purpose entities. The changes introduced by IFRS 10 
required management to exercise judgement to determine which entities 
are controlled and therefore are required to be consolidated. The Group 
has applied IFRS 10 retrospectively in accordance with the transition 
provisions of IFRS 10. There is no material impact on the Group as a 
result of applying this standard.

IFRS 11 Joint arrangements

Under IFRS 11, investments in joint arrangements are classified either 
as joint operations or joint ventures, depending on the contractual 
rights and obligations each investor has rather than the legal structure 
of the joint arrangement. Before 2 February 2014, the Group’s interest 
in its jointly controlled entity, MHE JVCo Limited, was accounted for 
using the equity method. Under IFRS 11, the jointly controlled entity has 
been assessed to be a joint venture and so the equity method continues 
to be appropriate.

The Group is in the process of assessing the impact that the application 
of these standards and interpretations will have on the Group’s 
financial statements.

Basis of consolidation

Subsidiaries are all entities over which the Group has control. The Group 
controls an entity when it has power over an entity, is exposed to, or 
has rights to, variable returns from its involvement with the entity and 
has the ability to affect those returns through its power over the entity. 
Subsidiaries are fully consolidated from the date on which control is 
transferred to the Group. They are deconsolidated from the date the 
control ceases. The financial statements of subsidiaries used in the 
consolidation are prepared for the same reporting period as the parent 
Company and are based on consistent accounting policies. Intra-group 
balances and any unrealised gains and losses or income and expenses 
arising from intra-group transactions are eliminated on consolidation. 

As described in note 4.6, the Group disposed of its investment in 
Kiddicare.com Limited on 11 July 2014. This subsidiary has been 
deconsolidated from that date.

Foreign currencies 

Transactions in foreign currencies are recorded at the rates of exchange 
at the dates of the transactions. At each balance sheet date, monetary 
assets and liabilities that are denominated in foreign currency are 
retranslated at the rates of exchange at the balance sheet date. Gains and 
losses arising on retranslation are included in the income statement for 
the period.

Critical accounting judgements and estimates 

The judgements that have the most significant effect on the amounts 
recognised in these financial statements, and sources of estimation 
uncertainty that have a significant risk of resulting in material 
adjustment to carrying amounts in the next financial year are:

•  Commercial income (note 1.1, 1.6, 5.2, 5.3, 5.4);
•  Impairment of property, plant and equipment, and intangible assets 

and onerous property commitments (note 1.4, 3.1, 3.2, 3.3); 

•  IT systems (note 3.2); 
•  Stock (note 5.1, 5.2); and
•  Taxation (note 2.1, 2.2, 2.3).

These are also described within the Corporate governance report 
on page 41 to 43. 

 
 
76

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements
52 weeks ended 1 February 2015

1 Performance in the period

1.1 Accounting policies

Revenue recognition
Sale of goods in−store and online, and fuel
Revenue from the sale of goods in-store and online comprises cash from customers and excludes VAT. It is net of returns, colleague discounts, 
coupons, vouchers, Match & More points earned in-store and online and the free element of multi-save transactions. Sale of fuel is recognised net of 
VAT and Match & More points earned on fuel. Revenue is recognised when transactions are completed in-store, or, in the case of food online, when 
goods are accepted by the customer on delivery.

Other sales
Other revenue includes income from concessions and commissions based on the terms of the contract, and manufacturing sales made direct to 
third party customers recognised on despatch of goods. Revenue collected on behalf of others is not recognised as revenue, other than the related 
commission. Sales are recorded net of VAT and intra-group transactions.

Match & More and other initiatives
The fair value of Match & More and other initiatives is determined to be the value to the customer of the points issued, adjusted for factors such as the 
expected redemption rate. Given Match & More was launched in the year the Group will continue to assess the appropriateness of the rates against 
actual redemptions going forward. 

The fair value is treated as a deduction from revenue at the time the points are issued, and is deferred until the rewards are redeemed by the customer 
in a future sale.

Cost of sales
Cost of sales consists of all costs of the goods being sold to the point of sale, net of promotional funding and commercial income, and includes property, 
manufacturing, warehouse and transportation costs. Store depreciation, store overheads and store-based employee costs are also allocated to cost of sales.

Promotional funding 
Promotional funding refers to investment in the customer offer by suppliers by way of promotion. The calculation of funding is mechanical and system 
generated based on a funding level agreed in advance with the supplier. Funding is recognised as units are sold and invoiced in accordance with the 
specific supplier agreement. Funding is recorded effectively as a direct adjustment to the cost price of the product in the period. Funding is invoiced 
and collected through the year, shortly after the promotions have ended.

Commercial income
Commercial income is recognised as a deduction from cost of sales, based on the expected entitlement that has been earned up to the balance sheet 
date for each relevant supplier contract. The Group only recognises commercial income where there is documented evidence of an agreement with an 
individual supplier.

The types of commercial income recognised by the Group, and the recognition policies are:

Type of commercial income Description

Recognition

Marketing and 
advertising funding 

Volume-based 
rebates

Examples include income in respect 
of in-store marketing and point of 
sale, as well as funding for advertising
Income earned by achieving
volume or spend targets set by the 
supplier for specific products over 
specific periods

Income is recognised over the period as set out in the specific supplier agreement. 
Income is invoiced once the performance conditions in the supplier agreement 
have been achieved.
Income is recognised through the year based on forecasts for expected sales or 
purchase volumes, informed by current performance, trends, and the terms of the 
supplier agreement. Income is invoiced throughout the year in accordance with the 
specific supplier terms. In order to minimise any risk arising from estimation, 
supplier confirmations are also obtained to agree the final value to be recognised  
at year end, prior to it being invoiced.

Uncollected commercial income at the balance sheet date is classified within the financial statements as follows:

•  Creditors: A large proportion of the Group’s trading terms state that income due from suppliers will be netted against amounts owing to that 

supplier. Any outstanding invoiced commercial income relating to these suppliers at the balance sheet date will be included within trade payables.
•  Debtors: Where the trading terms described above do not exist, the Group classifies outstanding commercial income within trade debtors. Where 

commercial income is earned and not invoiced to the supplier at the balance sheet date, this is classified within accrued commercial income.

•  Stock: The carrying value of stock is adjusted to reflect unearned elements of commercial income as the stock has not yet been sold. This income is 

subsequently recognised in cost of sales when the product has been sold.

In order to provide users of the accounts with greater understanding in this area additional income statement and balance sheet disclosure is provided 
in notes 1.6, 5.2, 5.3 and 5.4 to the financial statements.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

77

1 Performance in the period continued

1.1 Accounting policies continued

Other operating income
Other operating income primarily consists of income not directly related to in-store and online grocery retailing and mainly comprises rental income 
from investment properties and income generated from recycling of packaging. 

Profit/loss on disposal and exit of properties
Profit/loss from the disposal and exit of properties includes gains and losses on disposal of property assets and other costs incurred by the Group 
following a decision to dispose, close or no longer purchase properties. Where the Group disposes of a property, this disposal transaction is accounted 
for upon unconditional exchange of contracts. Gains and losses are determined by comparing sale proceeds with the asset’s carrying amount and are 
presented net of costs associated with disposal.

1.2 Revenue analysis

Sale of goods in stores and online
Fuel
Total store-based and online sales
Other sales
Total revenue

1.3 Segmental reporting

Like−for−like 
sales

12,639
3,521
16,160
–
16,160

Other

360
55
415
241
656

2015 
Total 
£m

12,999
3,576
16,575
241
16,816

2014 
Total 
£m

13,434
3,984
17,418
262
17,680

The Group’s principal activity is that of retailing, derived solely from the UK. The Group is not reliant on any major customer for 1% or more 
of revenues.

The Group is required to determine and present its operating segments based on the way in which financial information is organised and reported 
to the chief operating decision-maker (CODM). The CODM has been identified as the Management Board as it is this Board that makes the key 
operating decisions of the Group, is responsible for allocating resources and assessing performance.

Key internal reports received by the CODM, primarily the management accounts, focus on the performance of the Group as a whole. The operations 
of all elements of the business are driven by the retail sales environment and hence have fundamentally the same economic characteristics. All 
operational decisions made are focused on the performance and growth of the retail outlets and the ability of the business to meet the supply demands 
of the stores. 

The Group has considered the overriding core principles of IFRS 8 as well as its internal reporting framework, management and operating structure. 
In particular, the Group considered its retail outlets, the fuel resale operation, the manufacturing entities and multi-channel operations. The Directors’ 
conclusion is that the Group has one operating segment, that of retailing. 

Reconciliations of reportable segment revenues, profit or loss, assets and liabilities and other material items
Performance is measured by the CODM based on underlying profit before tax as reported in the management accounts. Management believes that 
this underlying profit measure is the most relevant in evaluating the results of the Group to its peers. This information and the reconciliation to the 
statutory position can be found in note 1.4. In addition, the management accounts present a Group balance sheet containing assets and liabilities. 
This balance sheet is as shown within the Consolidated balance sheet.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
78

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

1 Performance in the period continued

1.4 Underlying profit

The definition of underlying profit has been amended to include new business development costs as they are considered to be ongoing activities and 
part of the Group’s underlying business. The underlying profit reconciliation for the comparative period presented below has been restated to reflect 
this change. This has resulted in a decrease in post-tax underlying profit from amounts previously reported last year of £49m (pre-tax: £66m).

The amendment of the definition has resulted in the following changes to underlying profit in the comparative period:

Restated underlying profit
New business development costs
Underlying profit as previously reported

Pre−tax 
£m

719
66
785

2014

Post−tax 
£m

537
49
586

The Directors consider that the underlying profit and underlying adjusted earnings per share measures referred to in the results provide useful 
information for shareholders on underlying trends and performance. The adjustments are made to reported loss to (a) remove impairment, onerous 
lease provisions, or other similar items that do not relate to the Group’s principal activities on an ongoing basis; (b) remove profit/loss arising on 
disposal and exit of properties and sale of businesses; (c) apply a normalised tax rate of 26.1% (2014: 25.3%); and (d) remove the impact of pension 
interest volatility. 

Loss after tax
Add back: tax (credit)/charge for the period1
Loss before tax
Adjustments for:
Impairment and onerous lease provisions1
Profit/loss arising on disposal and exit of properties1,2
Profit on disposal of Kiddicare.com Limited (note 4.6)1
Net pension interest (income)/cost (note 8.2)1
Underlying profit before tax
Normalised tax charge at 26.1% (2014: 25.3%)1

Underlying profit after tax 
Underlying earnings per share (pence)
– basic (note 1.5.2)
– diluted (note 1.5.2)

2015 
£m

(761)
(31)
(792)

1,273
(131)
(4)
(1)
345
(90)

255

10.93
10.89

Restated 
2014 
£m

(238)
62
(176)

903
(9)
–
1
719
(182)

537

23.08
22.99

1  Adjustments marked1 increase post-tax underlying earnings by £1,016m (2014: increase £775m), as shown in the reconciliation of earnings disclosed in note 1.5.2. 
2  Included within profit/loss arising on disposal and exit of properties is a charge of £19m relating to the closure of ten stores and six convenience stores.

The adjustments above are classified within the Consolidated statement of comprehensive income on the following lines:

•  impairment and onerous lease provisions adjustment has been included within administrative expenses;
•  profit/loss arising on disposal and exit of properties and profit on disposal of Kiddicare.com Limited are classified within profit/loss arising 

on disposal and exit of properties and sale of businesses; and

•  net pension interest (income)/expense is classified within finance income/costs in the Consolidated statement of comprehensive income.

 
Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

79

1 Performance in the period continued

1.4 Underlying profit continued

2014/15 impairment
Impairment and onerous lease provisions in 2014/15 consist of £1,273m in relation to trading stores, of which £1,116m is impairment, £118m is 
onerous lease provisions, £30m relates to onerous commitments and £9m relates to lease premiums.

2013/14 impairment
Impairment and onerous lease provisions in 2013/14 consisted of £379m in relation to trading stores, £319m in relation to the property pipeline 
(which consists of undeveloped land), £163m in respect of Kiddicare and £42m of other costs.

The trading stores’ costs of £379m consisted of £330m impairment and £49m onerous leases. Pipeline costs of £319m included impairment of £90m 
and a further £229m in respect of onerous leases and capital contracts. Charges in respect of Kiddicare consisted of £24m of goodwill, £12m brand, 
£70m impairment and £57m onerous lease provisions. Other impairments of £42m principally included £27m write off of the costs incurred in the 
development of our own food online offer which was no longer required as a result of our arrangement with Ocado. 

1.5 Earnings per share

Basic earnings per share (EPS) is calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number of 
ordinary shares in issue during the period. For diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume conversion 
of all potentially dilutive ordinary shares. 

The Company has two (2014: two) classes of instrument that are potentially dilutive: those share options granted to employees where the exercise 
price is less than the average market price of the Company’s ordinary shares during the period and contingently issuable shares under the Group’s 
long term incentive plans (LTIP).

1.5.1 Basic and diluted EPS (unadjusted)
Reconciliations of the earnings and weighted average number of shares used in the calculations are set out below:

Unadjusted EPS
Basic EPS
Loss attributable to ordinary shareholders
Effect of dilutive instruments
Share options and LTIPs1
Diluted EPS

Earnings 
£m

Weighted average 
number of shares 
millions

2015

EPS
 pence

Earnings 
£m

Weighted average 
number of shares 
millions

2014

EPS
 pence

(761)

2,332.5

(32.63)

(238)

2,327.0

(10.23)

–
(761)

–
2,332.5

–
(32.63)

–
(238)

–
2,327.0

–
(10.23)

1  The effect of dilutive instruments would improve basic EPS as total earnings is a loss of £761m (2014: loss of £238m). Diluted EPS cannot exceed basic EPS, therefore 
the diluted EPS disclosed above has been adjusted so that it equals basic EPS.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
80

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

1 Performance in the period continued

1.5 Earnings per share continued

1.5.2 Underlying EPS
Basic EPS is adjusted to more accurately show underlying business performance. The reconciliation of the earnings used in the calculations 
of underlying earnings per share (restated) is set out below:

Underlying EPS (restated)1
Basic EPS
Loss attributable to ordinary shareholders
Adjustments to determine underlying profit  
(note 1.4) (restated)1

Effect of dilutive instruments
Share options and LTIPs
Diluted EPS (restated)1

Earnings 
£m

Weighted average 
number of shares 
millions

2015

EPS
 pence

Earnings 
£m

Weighted average 
number of shares 
millions

2014

EPS
 pence

(761)

2,332.5

(32.63)

(238)

2,327.0

(10.23)

1,016
255

–
255

–
2,332.5

9.0
2,341.5

43.56
10.93

(0.04)
10.89

775
537

–
537

–
2,327.0

9.0
2,336.0

33.31
23.08

(0.09)
22.99

1 Underlying EPS measures have been restated to reflect the change in definition of underlying earnings as described in note 1.4. 

1.6 Operating loss

The following items have been included in arriving at operating loss:
Employee costs (note 1.7)
Depreciation and impairment:
– Property, plant and equipment (note 3.3)
– Investment property (note 3.5)
– Impairment of property, plant and equipment (note 3.3)
Amortisation and impairment (note 3.2)
– Intangible assets
– Impairment of goodwill and intangible assets
Operating lease rentals:
– Land and buildings
– Other
– Sublease receipts
Value of stock expensed

2015 
£m

2014 
£m

1,970

1,972

315
2
1,113

70
3

87
16
(6)
12,875

336
5
457

53
89

71
12
(7)
13,437

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

81

1 Performance in the period continued

1.6 Operating loss continued

Value of stock expensed
In order to provide context on commercial income earned in the period, each is shown below as a percentage of the value of stock expensed (VSE) 
before commercial income is deducted. 

Commercial income:
Marketing and advertising funding
Volume-based rebates
Total commercial income

1 See additional disclosure in notes 5.2, 5.3 and 5.4.

£m

291
134
425

2015

% of VSE

2.2
1.0
3.2

Auditor remuneration
During the period PricewaterhouseCoopers LLP (2014: KPMG Audit Plc), the Group’s auditor, provided the following services:

Audit services
Fees payable to the Group’s auditor for the audit of the Group and the Company financial statements
Other services
Fees payable to the Group’s auditor and its associates for other services:
– the audit of the Group’s subsidiaries pursuant to legislation
– services relating to taxation
– other services

£m

280
116
396

2015 
£m

0.4

0.2
–
0.3
0.9

2014

% of VSE

2.0
0.9
2.9

2014 
£m

0.4

0.2
0.1
0.1
0.8

The Board has a policy on the engagement of the external auditor to supply non-audit services, which is available in the Corporate governance 
compliance statement set out in the investor relations section of the Group’s website at www.morrisons-corporate.com.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

1.7 Employees and Directors

Employee benefit expense for the Group during the period
Wages and salaries
Social security costs
Share-based payments 
Other pension costs

2015 
£m

2014 
£m

1,755
118
11
86
1,970

1,787
121
6
58
1,972

 
 
82

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

1 Performance in the period continued

1.7 Employees and Directors continued

Average monthly number of people, including Directors
Stores
Manufacturing
Distribution
Centre

2015 
No.

2014 
No.

104,047
7,497
5,731
2,503
119,778

111,199
7,320
5,996
2,888
127,403

Directors’ remuneration
A detailed analysis of Directors’ remuneration, including salaries, bonuses and long term incentives, and the highest paid Director, is provided 
in the Single total figure of remuneration table, in the audited section of the Directors’ remuneration report, which forms part of these financial 
statements (page 53). There are no Executive Directors (2014: none) who have retirement benefits accruing under any of the Group’s defined 
benefit pension schemes.

Senior management remuneration
The table below shows the remuneration of senior managers. It excludes members already included in the Directors’ remuneration report. 
Senior managers are considered to be key management personnel in accordance with the requirements of IAS 24 ‘Related party disclosures’, 
and senior manager in the context of gender disclosures required by the Companies Act 2006.

Senior managers
Wages and salaries
Social security costs
Share-based payments
Other pension costs

1.8 Dividends

Amounts recognised as distributed to equity holders in the period:

Interim dividend for the period ended 1 February 2015 of 4.03p (2014: 3.84p)
Final dividend for the period ended 2 February 2014 of 9.16p (2013: 8.31p)

2015 
£m

37
5
2
2
46

2015 
£m

94
214
308

2014 
£m

27
4
3
1
35

2014 
£m

90
193
283

The Directors propose a final dividend in respect of the financial period ending 1 February 2015 of 9.62p per share which will absorb an estimated 
£225m of shareholders’ funds. Subject to approval at the AGM, it will be paid on 10 June 2015 to shareholders who are on the register on 8 May 2015. 

The dividends paid and proposed during the year are from cumulative realised distributable reserves of Wm Morrison Supermarkets PLC.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

83

2 Taxation

The focus of the Group’s approach to tax affairs is to ensure compliance with the relevant laws of the territories in which the Group operates. 
Almost all of the Group’s stores and sales are in the UK, therefore the majority of taxes are paid in the UK. 

The Group takes a compliance-focused approach to its tax affairs, and has a transparent relationship with the UK and overseas tax authorities 
and interacts with HMRC on a regular basis. The Group’s tax policy provides a governance framework with all related risks and stakeholder interests 
taken into consideration. The tax policy is approved by the Board, with updates on tax compliance and governance matters being provided to the 
Audit Committee. 

The Group operates a small number of branches and subsidiary companies outside of the UK based in the following overseas jurisdictions:

•  The Netherlands: The Group has manufacturing operations in the Netherlands as part of its produce supply chain. Local corporation taxes of £1.9m 

were paid during 2015 (2014: £2.2m);

•  Hong Kong: Offices in Hong Kong were established in 2011 and source many of the Group’s non-food products. Local corporation taxes of £0.4m 

were paid during 2015 (2014: £0.3m); and

•  Isle of Man, Jersey and Guernsey: The Group’s insurance company is based in the Isle of Man for regulatory reasons, and property assets with a net 
book value of £44m are held in Jersey and Guernsey as a result of historic acquisitions. All profits in each of these jurisdictions are subject to UK tax.

2.1 Accounting policies

Current tax
The current income tax charge is calculated on the basis of the tax laws in effect during the period and any adjustments to tax payable in respect of 
previous periods. Taxable profit differs from the reported profit for the period as it is adjusted both for items that will never be taxable or deductible, 
and temporary differences. Current tax is charged to profit or loss for the period, except when it relates to items charged or credited directly in other 
comprehensive income or equity in which case the current tax is reflected in other comprehensive income or equity as appropriate.

Deferred tax
Deferred tax is recognised using the balance sheet method. Provision is made for temporary differences between the carrying amounts of assets and 
liabilities for financial reporting purposes and the amounts used for taxation purposes. No deferred tax is recognised for temporary differences that 
arise on the initial recognition of goodwill or the initial recognition of assets and liabilities that are not a business combination and that affects neither 
accounting nor taxable profits. 

Deferred tax is calculated based on tax law that is enacted or substantively enacted at the reporting date and provided at rates expected to apply when 
the temporary differences reverse. Deferred tax is charged or credited to profit for the period except when it relates to items charged or credited directly 
to other comprehensive income or equity, in which case the deferred tax is reflected in other comprehensive income or equity as appropriate.

Deferred tax assets are recognised to the extent that it is probable that taxable profit will be available against which the asset can be utilised. Deferred 
tax assets recognised are reviewed at each reporting date as judgement is required to estimate the availability of future taxable income. Deferred tax 
assets and liabilities are offset where amounts will be settled on a net basis as there is a legally enforceable right to offset.

Accruals for tax contingencies require management to make judgements and estimates of the probable outcome of tax compliance issues. All accruals 
are included in current liabilities.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2.2 Taxation

2.2.1 Analysis of (credit)/charge in the period

Current tax

– UK corporation tax

– overseas tax
– adjustments in respect of prior periods

Deferred tax
– origination and reversal of timing differences
– adjustments in respect of prior periods
– impact of change in tax rate

Tax (credit)/charge for the period

2015 
£m

71

4
(99)
(24)

1
(8)
–
(7)
(31)

2014 
£m

153

5
(46)
112

(12)
30
(68)
(50)
62

 
 
84

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

2 Taxation continued

2.2 Taxation continued

2.2.2 Tax on items charged in other comprehensive expense and equity

Remeasurements arising in the pension scheme (of which rate change is £nil (2014: £6m))
Cash flow hedges
Total tax on items included in other comprehensive income and equity

Analysis of items charged to other comprehensive income and equity:
Deferred tax (note 2.3)

2.2.3 Tax reconciliation
The reconciliation below shows how the tax credit of £31m has arisen on loss before tax of £792m.

2015 
£m

(6)
(2)
(8)

(8)

The tax for the period is higher (2014: higher) than the standard rate of corporation tax in the UK of 21.3% (2014: 23.2%). The differences are 
explained below:

Loss before taxation
Loss before taxation at 21.3% (2014: 23.2%)
Effects of:
Expenses not deductible for tax purposes
Disallowed depreciation on UK properties
Deferred tax on Safeway acquisition assets
Profit on property transactions
Impairment and onerous lease provisions not deductible for tax
Effect of change in tax rate 
Other
Adjustments in respect of prior periods
Tax (credit)/charge for the period

2015 
£m

(792)
(169)

3
28
(22)
(4)
240
–
–
(107)
(31)

2014 
£m

8
1
9

9

2014 
£m

(176)
(41)

4
35
(5)
1
154
(68)
(3)
(15)
62

Factors affecting current and future tax charges
The Group’s tax charge has reduced from the prior year. The reduction in the current tax charge reflects the lower underlying profit, whilst elements 
of the asset impairments announced by the Group are also deductible for tax purposes. The Group also benefited from adjustments in respect of prior 
periods for which the liability has now been settled with HMRC. The Group’s deferred tax liabilities have also reduced year on year, primarily as a 
result of impairments reducing the carrying value of property assets for which the Group provides for deferred tax.

Legislation to reduce the rate of corporation tax to 20% was included in the Finance Act 2013. The 20% rate will apply from April 2015. Deferred tax 
is already provided at 20%. There has not been any indication of any further changes in the rate of corporation tax from 20%. 

2.3 Deferred tax

Deferred tax liability
Deferred tax asset
Net deferred tax liability

2015 
£m

(462)
47
(415)

2014 
£m

(472)
42
(430)

IAS 12 ‘Income taxes’ permits the offsetting of balances within the same tax jurisdiction. All of the deferred tax assets are available for offset against 
deferred tax liabilities.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

85

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2 Taxation continued

2.3 Deferred tax continued

The movements in deferred tax (liabilities)/assets during the period are shown below:

Current period
At 3 February 2014
Credited/(charged) to loss for the period
Credited to other comprehensive income and equity
At 1 February 2015

Prior period
At 4 February 2013
Credited/(charged) to loss for the period
Charged to other comprehensive income and equity
At 2 February 2014

3 Operating assets

3.1 Accounting policies 

Property,  
plant and  
equipment  
£m

Pensions 
£m

Other 
short term 
temporary 
differences 
£m

(456)
28
–
(428)

(519)
63
–
(456)

2
–
6
8

5
5
(8)
2

24
(21)
2
5

43
(18)
(1)
24

Total 
£m

(430)
7
8
(415)

(471)
50
(9)
(430)

Intangible assets
Goodwill
Goodwill arising on a business combination is not amortised but is reviewed for impairment on an annual basis or more frequently if there are 
indicators that it may be impaired. Goodwill is allocated to cash generating units that will benefit from the synergies of the business combination 
for the purpose of impairment testing. 

Brands
Brands acquired through a business combination are recognised at their fair value at the acquisition date and amortised to profit or loss on a straight-
line basis over their estimated useful economic life. During the year the Group disposed of £15m of fully written down brands relating to Kiddicare.

Software development costs
Costs that are directly attributable to the creation of identifiable software, which meet the development asset recognition criteria as laid out in IAS 38 
‘Intangible assets’ are recognised as intangible assets. 

Direct costs include consultancy costs, the employment costs of internal software developers and borrowing costs. All other software development 
and maintenance costs are recognised as an expense as incurred. Software development assets are held at historic cost less accumulated amortisation 
and impairment, and are amortised over their estimated useful lives (3 to 10 years) on a straight-line basis.

Licences
Separately acquired pharmaceutical licences and software licences are recognised at historic cost less accumulated amortisation and impairment. 
Those acquired in a business combination are recognised at fair value at the acquisition date. Pharmaceutical licences and software licences are 
amortised over their useful lives (3 to 10 years) on a straight-line basis.

Property, plant and equipment
Property, plant and equipment is stated at cost less accumulated depreciation and accumulated impairment losses. Costs include directly 
attributable costs such as borrowing costs and employment costs of those people directly working on the construction and installation of property, 
plant and equipment.

 
 
86

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

3 Operating assets continued

3.1 Accounting policies continued 

Depreciation rates 

Depreciation rates used to write off cost less residual value on a straight-line basis are:

Freehold land
Freehold buildings
Leasehold land
Leasehold buildings
Plant, equipment,  
fixtures and vehicles
Assets under construction

0%
2.5%
Over the lease period
Over the shorter of lease period and 2.5%

10% to 33%
0%

Depreciation expense is primarily charged in cost of sales with an immaterial amount in administration expenses.

Investment property
Property held to earn rental income is classified as investment property and is held at cost less accumulated depreciation and impairment. 
The depreciation policy is consistent with that described for property above.

Non−current assets classified as held−for−sale
Non-current assets are classified as held-for-sale if their carrying amount is to be recovered principally through a sale transaction, rather than 
continuing use within the Group, and the sale is considered highly probable. The sale is expected to complete within one year from the date of 
classification and the assets are available for sale in their current condition. Non-current assets held-for-sale are stated at the lower of carrying 
amount and fair value less costs to dispose and are not depreciated.

Lessor accounting – operating leases
Assets acquired and made available to third parties under operating leases are recorded as property, plant and equipment or investment property 
and are depreciated on a straight-line basis to their estimated residual values over their estimated useful lives. Operating lease income is credited 
on a straight-line basis to the date of the next rent review.

Finance leases
Assets funded through finance leases are capitalised as property, plant and equipment and depreciated over their useful economic life or lease term, 
whichever is shorter. The amount capitalised is the lower of the fair value and the present value, calculated using the interest rate implicit in the lease, 
of the future minimum lease payments. The obligations to pay future rentals are included within liabilities. Rental payments are apportioned between 
the finance charge and the outstanding obligation so as to produce a constant rate of finance charge on the remaining balance.

Impairment of non−financial assets
Intangible assets with indefinite lives, such as goodwill, and those in construction that are not yet being amortised, are tested for impairment annually. 
Other non-financial assets are tested if events or changes in circumstances indicate that the carrying amount may not be recoverable.

Testing is performed at the level of a cash generating unit (CGU) in order to compare the CGU’s recoverable amount against its carrying value. 
An impaired CGU is written down to its recoverable amount, which is the higher of value in use or its fair value less costs to dispose. In assessing 
value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset.

The Group considers that each of its stores is a CGU, which together form a grocery group of CGUs supported by corporate assets such as head office 
and vertically integrated suppliers. 

Impairment losses are reversed if there is evidence of an increase in the recoverable amount of a previously impaired asset, but only to the extent 
that the recoverable amount does not exceed the carrying amount that would have been determined if no impairment loss had been recognised. 
Impairment losses relating to goodwill are not reversed. Any reversal of impairment losses would be excluded from underlying earnings.

 
Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

87

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

3 Operating assets continued

3.2 Goodwill and intangible assets

Current period
Cost
At 3 February 2014
Additions
Interest capitalised
Disposals
Fully written down assets
At 1 February 2015

Accumulated amortisation and impairment
At 3 February 2014
Charge for the period
Impairment
Disposals
Fully written down assets
At 1 February 2015

Net book amount at 1 February 2015

Goodwill 
£m

Brands 
£m

Software 
development costs 
£m

Licences 
£m

34
–
–
(24)
–
10

24
–
–
(24)
–
–

10

15
–
–
(15)
–
–

15
–
–
(15)
–
–

–

577
121
9
(30)
(44)
633

147
63
2
(30)
(44)
138

495

40
5
–
–
(12)
33

22
7
1
–
(12)
18

15

Total 
£m

666
126
9
(69)
(56)
676

208
70
3
(69)
(56)
156

520

Included within software development costs are assets under construction of £153m (2014: £175m).

In previous years, fully depreciated assets have been retained in the Group’s fixed asset register and included in the table above. In order to 
provide greater understanding of the Group’s annual depreciation charge in the current year, these assets have been removed from both cost 
and accumulated depreciation. 

Goodwill
The goodwill arose on the acquisition of Flower World Limited (£3m) and Farmers Boy (Deeside) Limited (£7m).

Impairment testing of goodwill
Goodwill of £10m is allocated to the grocery group of CGUs. This group of CGUs has been tested for impairment via the value in use calculation 
described in note 3.3. The growth rate applied to the period after five years is 2% (2014: 2%).

Software development costs
The cumulative interest capitalised included within software development costs is £36m (2014: £27m). The cost of internal labour capitalised is not 
material for separate disclosure. 

Prior period
Cost
At 4 February 2013
Additions
Interest capitalised
At 2 February 2014

Accumulated amortisation and impairment
At 4 February 2013
Charge for the period
Impairment
At 2 February 2014

Net book amount at 2 February 2014

Goodwill 
£m

Brands 
£m

Software 
development costs 
£m

Licences 
£m

34
–
–
34

–
–
24
24

10

15
–
–
15

2
1
12
15

–

406
164
7
577

49
46
52
147

430

26
14
–
40

15
6
1
22

18

Total 
£m

481
178
7
666

66
53
89
208

458

Included within the above is £51m of assets that were fully depreciated. These assets have been removed within the current year disclosure. 

 
 
88

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

3 Operating assets continued

3.2 Goodwill and intangible assets continued

Prior year impairment of software development costs, goodwill and brand
As explained in note 1.4, the 2013/14 impairment included £27m write off of the investment in the development of Morrisons own food online 
offer. Also included is £24m of goodwill which arose on acquisition of Kiddicare, £24m of software development assets, principally relating to 
Kiddicare, and £12m relating to the Kiddicare brand. A discount rate of 6.5% and a nil growth rate after five years were applied in the value in 
use calculation underpinning this impairment loss. These assets have subsequently been disposed of in the current year following the sale of 
Kiddicare.com Limited (note 4.6).

3.3 Property, plant and equipment

Current period
Cost
At 3 February 2014
Additions at cost
Interest capitalised
Transfers to investment properties
Transfers to assets held-for-sale
Disposals
Fully written down assets
At 1 February 2015

Accumulated depreciation and impairment
At 3 February 2014
Charge for the period
Impairment
Transfers to investment properties
Transfers to assets held-for-sale
Disposals
Fully written down assets
At 1 February 2015
Net book amount at 1 February 2015

Freehold 
land 
£m

Freehold 
buildings 
£m

Leasehold  
land and 
buildings 
£m

Plant,  
equipment,  
fixtures & vehicles  
£m

4,046
53
–
–
(104)
(6)
–
3,989

211
–
449
–
–
–
–
660
3,329

4,519
107
2
(4)
(237)
(18)
(39)
4,330

1,264
116
302
(3)
(50)
(14)
(39)
1,576
2,754

1,112
22
–
–
(44)
(7)
(28)
1,055

355
27
214
–
(14)
(6)
(28)
548
507

1

Total 
£m

12,350
388
2
(4)
(413)
(48)
(1,600)
10,675

3,725
315
1,113
(3)
(90)
(37)
(1,600)
3,423
7,252

2,673
206
–
–
(28)
(17)
(1,533)
1,301

1,895
172
148
–
(26)
(17)
(1,533)
639
662

Assets under construction included above

5

8

13

27

The Group has performed its annual assessment of its depreciation policies and asset lives and deemed them to be appropriate. No changes have been 
made to asset lives during the year.

In previous years, fully depreciated assets have been retained in the Group’s fixed asset register and included in the table above. In order to 
provide greater understanding of the Group’s annual depreciation charge in the current year, these assets have been removed from both cost and 
accumulated depreciation. 

Included within the above are leasehold land and buildings held under finance lease with a cost of £319m (2014: £308m) and accumulated 
depreciation of £22m (2014: £19m). 

The cost of financing property developments prior to their opening date has been included in the cost of the asset. The cumulative amount of interest 
capitalised in the total cost above amounts to £271m (2014: £269m).

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

89

3 Operating assets continued

3.3 Property, plant and equipment continued

Impairment 
The Group considers that each store is a separate cash generating unit (CGU) and therefore considers every store for an indication of impairment 
annually. The Group calculates each store’s recoverable amount and compares this amount to its book value. The recoverable amount is determined 
as the higher of ‘value in use’ and ‘fair value less costs of disposal’. If the recoverable amount is less than the book value, an impairment charge is 
recognised based on the following methodology:

‘Value in use’ is calculated by projecting individual store pre-tax cash flows over the remaining useful life of the store, based on forecasting 
assumptions. The methodology used for calculating future cash flows is to:

•  use the actual cash flows for each store in the current year;
•  allocate a proportion of the Group’s central costs to each store on an appropriate basis;
•  project each store’s cash flows over the next five years by applying forecast sales and cost growth assumptions;
•  project cash flows beyond year five for the remaining useful life of each store by applying a long term growth rate; and
•  discount the cash flows using a pre-tax rate of 9.0% (2014: 6.5%). The discount rate takes into account the Group’s weighted average cost of capital.

‘Fair value less costs of disposal’ is estimated by the Directors based on their knowledge of individual stores and the markets they serve and likely 
demand from grocers or other retailers. The Directors also obtain valuations by store prepared by independent valuers and consider these in carrying 
out their estimate of fair value less cost of disposal for the purposes of testing for impairment. In determining their valuation, the independent valuers 
assume an expected rent and yield for each store based on the quality of the asset, local catchment and the store being occupied by a supermarket 
tenant with a similar covenant to Morrisons.

In order to reflect recent changes in market conditions, in particular the very significant decrease in demand from major grocery retailers for 
supermarket space, the Directors consider it appropriate for the purpose of testing for impairment to revise downwards the rent and yield assumptions 
in the independent valuation to reflect the following factors on a store by store basis:

•  Whether a major grocery operator might buy the store, taking into consideration whether they are already located near the store, and whether the 

store size is appropriate for their business model, and then if not;

•  Assessing whether a smaller store operator might buy the store, in which case the value has been updated to reflect the Directors’ assessment of the 

yield which would be achievable if such an operator acquired the store, and then if not;

•  Assessing whether a non-food operator might buy the store, in which case the value has been updated to reflect the Directors’ assessment of the 

yield which would be achievable if such an operator acquired the store.

Having applied the above methodology and assumptions, the Group has recognised an impairment charge of £1,116m (tangible assets: £1,113m and 
intangible assets: £3m) during the year (2014: £459m).

An increase of 1% in the discount rate would result in an additional impairment charge of £70m.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
90

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

3 Operating assets continued

3.3 Property, plant and equipment continued

Prior period
Cost
At 4 February 2013
Additions at cost
Interest capitalised
Transfer to investment properties
Disposals
At 2 February 2014

Accumulated depreciation and impairment
At 4 February 2013
Charge for the period
Impairment
Transfer to investment properties
Disposals
At 2 February 2014

Freehold 
land 
£m

Freehold 
buildings 
£m

Leasehold 
land and  
buildings 
£m

Plant,  
equipment,  
fixtures & vehicles  
£m

3,994
57
–
(5)
–
4,046

98
–
113
–
–
211

4,211
308
10
(8)
(2)
4,519

972
109
183
2
(2)
1,264

1,009
103
–
–
–
1,112

180
35
140
–
–
355

757

Total 
£m

11,554
807
10
(13)
(8)
12,350

2,938
336
457
2
(8)
3,725

2,340
339
–
–
(6)
2,673

1,688
192
21
–
(6)
1,895

Net book amount at 2 February 2014

3,835

3,255

778

8,625

Assets under construction included above

112

43

2

79

236

Included within the above is £1,161m (of which £1,097m relates to plant and equipment) of assets that were fully depreciated. These assets have been 
removed within the current year disclosure. 

As described in note 1.4, the impairment from the prior year related to costs incurred on stores the Group no longer intended to open, trading stores 
and assets of the Kiddicare business.

3.4 Non−current assets classified as held−for−sale

At start of period
Transfers from property, plant and equipment at net book value
Transfers from investment property at net book value
Additions
Disposals
At end of period

2015 
£m

−
323
51 
3
(293)
84

2014 
£m

−
−
–
−
−
−

Assets transferred from property, plant and equipment had a cost of £413m and accumulated depreciation of £90m. Assets transferred from 
investment property had a cost of £77m and accumulated depreciation of £26m.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

91

3 Operating assets continued

3.5 Investment property

Cost
At start of period
Additions
Transfers from property, plant and equipment
Transfers to assets held-for-sale
Disposals
At end of period

Accumulated depreciation and impairment
At start of period
Charge for the period
Transfers from/(to) property, plant and equipment
Transfers to assets held-for-sale
Disposals
At end of period

Net book amount at end of period

2015 
£m

183
1
4
(77)
(3)
108

64
2
3
(26)
(3)
40

68

Included in other operating income is £21m (2014: £26m) of rental income generated from investment properties. At the end of the period the 
fair value of investment properties, including those held in assets held-for-sale, was £200m (2014: £230m). Investment properties are valued 
by independent surveyors on a vacant possession basis using observable inputs (fair value hierarchy Level 2). 

3.6 Operating leases – lessor

The Group has non-cancellable agreements with tenants with varying terms, escalation clauses and renewal rights. The future minimum lease 
income is as follows:

Within one year
More than one year and less than five years
After five years

3.7 Capital commitments

Contracts placed for future capital expenditure not provided in the financial statements 
(property, plant and equipment and intangible assets)

2015 
£m

26
85
114
225

2015 
£m

149

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2014 
£m

189
3
13
–
(22)
183

66
5
(2)
–
(5)
64

119

2014 
£m

30
99
140
269

2014 
£m

179

 
 
92

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

4 Interests in other entities 

4.1 Accounting policies

Joint ventures
The Group applies IFRS 11 to all joint arrangements. Under IFRS 11 investments in joint arrangements are classified as either joint operations or 
joint ventures depending on the contractual rights and obligations of each investor. The Group has assessed the nature of its joint arrangements 
and determined them to be joint ventures. Joint ventures are accounted for under the equity method and are initially recognised at cost.

The consolidated financial statements include the Group’s share of the profit or loss and other comprehensive income of the equity accounted 
investees, from the date that joint control commences until the date that joint control ceases.

Investments
Investments comprise investments in equity instruments held for long term investment. They are measured at fair value through other comprehensive 
income, where the fair value can be measured reliably. Where the fair value of the instruments cannot be measured reliably, for example, when there 
is variability in the range of estimates, the investments are recognised at cost less accumulated impairment losses. 

Business combinations
The acquisition method is used to account for business combinations. Consideration is the fair value of the assets transferred, the liabilities incurred 
and the equity interests issued by the Group, including the fair value of any contingent consideration arrangement. Acquisition related costs are 
expensed as incurred. Identifiable assets acquired, and liabilities and contingent liabilities assumed, are measured initially at their fair values at the 
acquisition date. On an acquisition by acquisition basis, the Group recognises any non-controlling interest in the acquiree either at fair value or at the 
non-controlling interest’s proportionate share of the acquiree’s net assets.

Goodwill is the excess of consideration transferred, plus any non-controlling interest and the fair value of any previous equity interest in the acquiree, 
over the fair value of the identifiable net assets acquired. In the event that this excess is negative the difference is recognised directly in profit for 
the period.

Disposal of subsidiaries
When the Group ceases to have control over a subsidiary, any retained interest in the entity is remeasured to its fair value at the date when control 
is lost, with the change in carrying amount recognised in profit or loss. The fair value is the initial carrying amount for the purposes of subsequently 
accounting for the retained interest as an associate, joint venture or financial asset. In addition, any amounts previously recognised in other 
comprehensive income in respect of that entity are accounted for as if the Group had directly disposed of the related assets or liabilities. This may 
mean that amounts previously recognised in other comprehensive income are reclassified to profit or loss.

4.2 Principal subsidiaries

The Group has taken advantage of the exemption under section 410(2) of Companies Act 2006 by providing information only in relation to subsidiary 
undertakings whose results or financial position, in the opinion of the Directors, principally affect the financial statements. All of the companies below 
are registered in England and Wales and the principal area of trading is the United Kingdom. All equity holdings are in ordinary shares. 

Subsidiaries of Wm Morrison Supermarkets PLC
Farmers Boy Limited
Neerock Limited
Wm Morrison Produce Limited
Safeway Limited
Optimisation Developments Limited
Subsidiaries of other Group companies
Safeway Stores Limited

Principal activity

Equity holding %

Manufacturer and distributor of fresh food products
Fresh meat processor
Produce packer
Holding company
Property development

Grocery retailer

100
100
100
100
100

100

In addition to the above, the Company has a number of other subsidiary companies, particulars of which will be annexed to the next annual return. 

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

93

4 Interests in other entities continued

4.2 Principal subsidiaries continued

This includes the following overseas subsidiaries:

Overseas subsidiaries of the Group
Bos Bros Fruit and Vegetables BV
Safeway Stores (Gibraltar) Pension Trustees Limited
RP (No. 37) Limited
Stalwart Investments Limited
Freehold Investments Limited
Lease Securities Limited
Maypole Limited
Wm Morrison (HK) Limited
Farock Insurance Limited

4.3 Joint ventures

Country of 
registration

Netherlands
Gibraltar
Jersey
Jersey
Jersey
Jersey
Guernsey
Hong Kong
Isle of Man

Principal activity

Equity holding %

Manufacturer and distributor of fresh food products 
Dormant
Property development
Property holding company
Property holding company
Property holding company
Holding company
Acquirer of non food products
Insurance captive

100%
100%
100%
100%
100%
100%
100%
100%
100%

The Group and Ocado Group plc are sole investors in a company (MHE JV Co), which owns the plant and equipment at the Dordon Customer 
Fulfilment Centre (CFC) (see note 4.5). Each party owns 50% of the equity of MHE JV Co and decisions regarding MHE JV Co require the 
unanimous consent of both parties. The Directors have considered the impact of IFRS 11 Joint arrangements, applicable this financial year, and 
determined that the Group continues to jointly control MHE JV Co.

MHE JV Co
Current assets
Non-current assets
Current liabilities
Net assets
Profit

2015  
£m

24
117
(5)
136
4

2014  
£m

17
118
(17)
118
2

The Company is also part of a joint venture, with The Great Steward of Scotland Dumfries House Trust, in respect of The Morrisons Farm at Dumfries 
House Limited, whose principal activity is to farm 859 acres of agricultural land located on the Dumfries House Estate near Cumnock in Ayrshire, 
Scotland. The Farm’s results are immaterial to the Group.

4.4 Investments

Equity investments at cost

2015 
£m

31

2014 
£m

31

The equity investments held for long term investment represents the Group’s 10% stake in Fresh Direct Inc, a US internet grocer. The investment 
was made on 9 March 2011, and at that point, the Group made available to Fresh Direct a $15m 8% unsecured seven year loan facility. The facility is 
undrawn at the balance sheet date.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
94

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

4 Interests in other entities continued

5 Working capital and provisions

4.5 Business combinations

5.1 Accounting policies

Stock
Stock represents goods for resale and is measured at the lower of cost and 
net realisable value. Net realisable value is the estimated selling price 
in the ordinary course of business, less the estimated costs necessary 
to make the sale. Cost is calculated on a weighted average basis and 
comprises purchase price, import duties and other non-recoverable taxes, 
reduced by promotional funding and commercial income and a provision 
for estimated losses relating to shrinkage and markdowns. Losses 
relating to shrinkage in stores are based on historical losses verified 
by physical stock counts conducted by an independent third party. 
Provision is made for obsolete and slow moving items.

Trade and other debtors
Trade and other debtors are initially recognised at fair value, which is 
generally equal to face value, and subsequently held at amortised cost. 
Provision is made when there is objective evidence that the Group will 
not be able to recover balances in full, with the charge being included 
in administrative expenses. 

Cash and cash equivalents
Cash and cash equivalents for cash flow purposes includes cash-in-hand, 
cash-at-bank and bank overdrafts. In the balance sheet, bank overdrafts 
that do not have right of offset are presented within current liabilities. 

Cash held by the Group’s captive insurer, Farock Insurance Company 
Limited, is not available for use by the rest of the Group as it is restricted 
for use against the specific liability of the captive. As the funds are 
available on demand, they meet the definition of cash in IAS 7 ‘Cash 
flow statements’.

Trade and other creditors
Trade and other creditors are initially recognised at fair value, which is 
generally equal to face value of the invoices received, and subsequently 
held at amortised cost. Trade creditors are presented net of commercial 
income due when the Group’s trading terms state that income from 
suppliers will be netted against amounts owing to that supplier.

Provisions
Provisions are created where the Group has a present obligation as a 
result of a past event, where it is probable that it will result in an outflow 
of economic benefits to settle the obligation, and where it can be reliably 
measured. For petrol filling station decommissioning costs this is when 
the filling station is first constructed and for dilapidations on leased 
buildings, when the lease is entered into. Provisions for onerous leases 
are recognised when the Group believes that the unavoidable costs of 
meeting the lease obligations exceed the economic benefits expected 
to be received under the lease. The amounts provided are based on the 
Group’s best estimate of the least net cost of exit. Where material, these 
estimated outflows are discounted to net present value using a pre-tax 
rate that reflects current market assumptions. The unwinding of this 
discount is recognised as a financing cost in the income statement. 

In the 52 weeks ended 1 February 2015 there have been no 
business combinations.

52 weeks ended 2 February 2014
On 24 July 2013 Wm Morrison Produce Limited acquired 51% of the 
equity of Global Ripeners Limited, a company within Global Pacific 
group, for £4m cash consideration. This acquisition further expands 
the Group’s manufacturing capability in a key product, bananas. Global 
Pacific has retained 49% of the issued share capital. As part of the 
transaction a put and call option has been put in place between the Group 
and Global Pacific. As a result of the nature of these options, Global 
Ripeners Limited has been treated as a 100% subsidiary from acquisition, 
with the stake of Global Pacific being treated as debt. The fair value of the 
Group’s commitment in relation to the 49% shareholding at the date of 
acquisition is £4m. No goodwill arose on this acquisition and plant and 
machinery of £4m has been recognised in the Group. Global Ripeners 
Limited had £4m of cash on acquisition.

On 31 July 2013, Global Ripeners Limited changed its name to 
Wm Morrison Bananas Limited.

Investment in food online
On 25 July 2013, Morrisons entered into an agreement with Ocado to 
provide operational and distribution services in relation to Morrisons 
online grocery offering.

As part of the agreement, Morrisons acquired a Customer Fulfilment 
Centre (CFC) in Dordon, which is leased back to Ocado under an 
operating lease. This acquisition has been effected via the purchase of 
100% of the equity of Last Mile Developments Limited (LMD), which 
is controlled by, and becomes a subsidiary of, the Group. The Directors 
have considered the application of IFRS 3 Business Combinations to 
this acquisition and concluded that it is not in the scope of this standard. 
LMD is a single-asset leasing vehicle with no strategic processes and 
so does not meet the definition of a business. Consequently, the cash 
consideration paid of £81m has been allocated to Property in the 
Consolidated balance sheet and Cash flow statement in the prior year.

The Directors have considered the impact of IFRS 10 Consolidated 
financial statements, applicable this financial year, and determined that 
the Group continues to control LMD on application of that standard. 
On 14 August 2013, LMD changed its name to Firsdell Limited.

In addition, Morrisons entered into a joint venture agreement with Ocado 
(see note 4.3) and invested £30m in the technology required to operate 
an online grocery business, which is recognised in the Group’s software 
intangibles (see note 3.2). 

4.6 Disposals relating to the Kiddicare business

A charge of £163m (comprising the write off of goodwill £24m, brand 
£12m, asset impairment £70m and onerous lease provisions £57m) 
was made last year in respect of the Kiddicare business. On 11 July 
2014, the Group disposed of Kiddicare.com Limited to Endless LLP 
receiving consideration of £2m for the sale of the shares. This resulted 
in a profit on disposal of £4m. This profit is one-off in nature and so has 
been excluded from reported underlying profit. As at the year end, seven 
of the ten leases relating to Kiddicare had been assigned and two leases 
had been exchanged but not yet completed. 

One of these two leases was subsequently assigned in February 2015.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

95

5 Working capital and provisions continued

5.2 Stock

Finished goods

Included in finished goods is a deduction for unearned elements of commercial income as the stock has not been sold. 

5.3 Debtors

Trade debtors:
– Commercial income trade debtors
– Accrued commercial income
– Other trade debtors
Less: provision for impairment of trade debtors

Prepayments and accrued income
Other debtors

The ageing analysis of trade debtors is as follows:

Neither past due nor impaired
Past due but not impaired:
Not more than three months
Greater than three months
Impaired debt

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2014 
£m

852

2014 
£m

21
20
147
(8)
180
116
20
316

2014 
£m

176

1
3
8
188

2015 
£m

658

2015 
£m

10
37
136
(5)
178
51
10
239

2015 
£m

178

–
–
5
183

As at 1 February 2015 and 2 February 2014, trade debtors that were neither past due nor impaired related to a number of debtors for whom there is no 
recent history of default. The other classes of debtors do not contain impaired assets.

As of 5 March 2015, £7m of the £10m commercial income trade debtor balance had been settled and £21m of the £37m accrued commercial income 
balance had been invoiced and settled.

5.4 Creditors – current

Trade creditors
Less: commercial income due, offset against amounts owed

Other taxes and social security payable
Other creditors
Accruals and deferred income

As of 5 March 2015, £83m of the £96m commercial income due above had been offset against payments made.

2015 
£m

1,493
(96)
1,397
96
241
487
2,221

2014 
£m

1,568
(132)
1,436
58
315
463
2,272

 
 
96

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

5 Working capital and provisions continued

5.5 Provisions

At 3 February 2014
Charged to profit for the period
Utilised/released during the period
Unwinding of discount
At 1 February 2015

Onerous lease 
provision 
£m

Other property 
provisions 
£m

176
118
(42)
6
258

31
−
(2)
1
30

Total 
£m

207
118
(44)
7
288

Part of onerous leases relate to sublet and vacant properties, with commitments ranging from one to 58 years. The provision is revised regularly in 
response to market conditions. During the year, £118m has been charged to onerous lease provisions in respect of the impairment detailed in note 1.4. 
The utilisation of onerous lease provisions this year mostly relates to the assignment of Kiddicare leases. 

The majority of other property provisions relate to a petrol filling station decommissioning reserve for the cost of decommissioning petrol tanks, and 
provision for dilapidations on leased buildings, for the cost of restoring the asset to its original condition.

5.6 Cash generated from operations

Loss for the period
Net finance costs
Taxation (credit)/charge
Share of profit of joint venture
Operating loss
Adjustments for:
Depreciation and amortisation
Impairment
Profit arising on disposal and exit of properties and sale of businesses
Adjustment for non-cash element of pension charges
Other non-cash charges
Decrease/(increase) in stocks1
Decrease/(increase) in debtors1
(Decrease)/increase in creditors1
Increase in provisions1
Cash generated from operations

2015 
£m

(761)
98
(31)
(2)
(696)

387
1,116
(135)
(5)
14
180
77
(76)
108
970

2014 
£m

(238)
82
62
(1)
(95)

393
547
(9)
2
4
(71)
(25)
154
131
1,031

Total working capital (the sum of items marked 1 above) is £289m in the year. This includes £157m as a result of the current year impairment and 
onerous leases charge (see note 1.4) and is net of £74m of onerous capital payments in the year. When adjusted to exclude these items, the working 
capital inflow is £206m.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

97

6 Capital and borrowings

6.1 Accounting policies

Borrowings
Interest-bearing loans and overdrafts are initially recorded at fair value, net of attributable transaction costs. Subsequent to initial recognition, any 
difference between the redemption value and the initial carrying amount is recognised in profit for the period over the period of the borrowings on 
an effective interest rate basis.

Borrowing costs
All borrowing costs are recognised in the Group’s profit for the period on an effective interest rate basis except for interest costs that are directly 
attributable to the construction of buildings and other qualifying assets, which are capitalised and included within the initial cost of the asset. 
Capitalisation commences when both expenditure on the asset and borrowing costs are being incurred, and necessary activities to prepare the asset 
for use are in progress. In the case of new stores, this is generally once planning permission has been obtained. Capitalisation ceases when the asset is 
ready for use. Interest is capitalised at the effective rate incurred on borrowings before taxation of 5% (2014: 5%). Capitalised interest is included within 
interest paid in cash flow from operating activities.

Leases
Leases in which substantially all the risks and rewards of ownership are retained by the lessor are classified as operating leases; all other leases 
are classified as finance leases. Property leases are analysed into separate components for land and buildings and tested to establish whether the 
components are operating leases or finance leases. Rental payments on operating leases in which the Group is lessee are taken to profit for the period 
on a straight-line basis over the life of the lease.

Sale and leaseback of properties
The accounting treatment of the sale and leaseback depends upon the substance of the transaction (by applying the lease classification principles 
described above). For sale and operating leasebacks, the assets are sold at fair value, and accordingly the profit or loss from the sale is recognised 
immediately in the Statement of comprehensive income. A number of new property operating leases have been entered into in the year ended 
1 February 2015 (see property commitments note 6.8). When forming the conclusion of operating lease classification, consideration was given to the 
key lease classification indicators of IAS 17. The leases are typically for a 25 year period. The Directors have reviewed the remaining useful lives for 
these particular properties and concluded they are significantly longer than the period of the lease. As disclosed on page 88 a review of the useful 
economic lives of each of the property, plant and equipment categories has been performed in the year with no changes made. Other key indicators 
considered in reaching an operating lease classification were the present value of the minimum lease payments and the ownership clauses in the 
contracts upon expiry of the lease.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
98

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

6 Capital and borrowings continued

6.1 Accounting policies continued

Share capital 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares or options are shown in equity 
as a deduction, net of tax, from the proceeds. Where any Group company purchases the Company’s equity share capital, the consideration paid, 
including directly attributable incremental costs, is deducted from retained earnings until the shares are cancelled. On cancellation, the nominal 
value of the shares is deducted from share capital and the amount is transferred to the capital redemption reserve.

Own shares held
The Group has employee trusts for the granting of Group shares to executives and members of the employee share plans. Shares in the Group held 
by the employee share trusts are presented in the balance sheet as a deduction from retained earnings. The shares are deducted for the purpose of 
calculating the Group’s earnings per share.

Net debt
Net debt is cash and cash equivalents, long term cash on deposit, bank and other current loans, bonds, private placement loan notes and derivative 
financial instruments (stated at current fair value).

6.2 Finance costs and income

Interest payable on short term loans and bank overdrafts
Interest payable on bonds
Interest capitalised
Total interest payable
Provisions: unwinding of discount
Other finance costs
Net pension interest cost (section 8)
Finance costs
Bank interest received
Amortisation of bonds
Net pension interest income (section 8)
Finance income 
Net finance cost

6.3 Borrowings

The Group had the following current borrowings and other financial liabilities:

Current
Bank overdraft
Short term borrowings
£150m Sterling bonds 6.50% August 2015

2015 
£m
(10)
(96)
11
(95)
(7)
(3)
–
(105)
5
1
1
7
(98)

2015 
£m

1
10
–
11

2014 
£m
(12)
(86)
17
(81)
(3)
(2)
(1)
(87)
3
2
–
5
(82)

2014 
£m

3
400
150
553

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

99

6 Capital and borrowings continued

6.3 Borrowings continued

The Group had the following non-current borrowings and other financial liabilities:

Non-current
£200m Sterling bonds 6.00% January 2017
£200m Sterling bonds 6.12% December 2018
£400m Sterling bonds 4.625% December 2023
£400m Sterling bonds 3.50% July 2026
£300m Sterling bonds 4.75% July 2029
$250m US private placement loan notes (USPP) 4.4% November 2026
€700m Euro bond 2.25% June 2020
Total non-current bonds and loan notes
Revolving credit facility

2015 
£m

2014 
£m

201
202
397
421
291
164
518
2,194
314
2,508

201
203
397
390
–
149
568
1,908
572
2,480

Borrowing facilities
Borrowings are denominated in sterling, US dollars and euros, and bear fixed interest rates, with the exception of the revolving credit facility which 
bears floating interest rates. All borrowings are unsecured. In July 2014, the Group issued a £300m sterling bond at a fixed interest rate of 4.75% 
expiring in July 2029. This is part of the Group’s £3bn Euro Medium Term Note programme. In September 2014 the Group entered into a new five 
year syndicated committed revolving credit facility of £1.35bn, replacing the £1.2bn facility that was due to mature in March 2016. The revolving 
credit facility incurs commitment fees at market rates and drawdowns bear interest at a spread above LIBOR.

In the event of default of covenants on the bank facility, the principal amounts and any interest accrued are repayable on demand.

At the balance sheet date, the Group has £1,180m (2014: £775m) of undrawn, floating, committed borrowing facilities available in respect of which all 
conditions present had been met. 

Maturity of borrowings
The table below summarises the maturity profile of the Group’s borrowings based on contractual, undiscounted payments, which include interest 
payments. As a result, amounts shown below do not agree to the amounts disclosed on the balance sheet for borrowings. Creditors (note 5.4) are 
excluded from this analysis. 

Where borrowings are subject to a floating rate, an estimate for interest has been made. 

Less than one year
One to two years
Two to three years
Three to four years
Four to five years
More than five years

2015 
£m

100
290
78
277
386
2,145

2014 
£m

647
88
858
69
268
1,805

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
100

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

6 Capital and borrowings continued

6.3 Borrowings continued

Fair values
The fair value of the sterling and euro denominated bonds is measured using closing market prices (level 1). The fair value of the USPP is estimated 
by comparing the interest rate to market rates available to the Group at the balance sheet date (level 2). The fair values of borrowings included in level 
2 are based on the net present value of the anticipated future cash flows associated with these instruments using rates currently available for debts on 
similar terms, credit risk and remaining maturities. 

These compare to carrying values as follows:

Total bonds: non-current and current
Total loan notes: non-current

Amortised
cost
£m

2,030
164
2,194

2015

Fair
value
£m

2,115
175
2,290

Amortised
cost
£m

1,909
149
2,058

2014

Fair
value
£m

1,959
171
2,130

The fair value of other items within current and non-current borrowing equals their carrying amount, as the impact of discounting is not material.

6.4 Analysis of net debt

Cash and cash equivalents per balance sheet
Bank overdrafts
Cash and cash equivalents per cash flow
Foreign exchange forward contracts
Other financial assets
Short term borrowings and current bonds
Forward foreign exchange contracts
Energy price contracts
Current financial liabilities
Bonds
Private placement loan notes
Revolving credit facility
Cross-currency contracts and interest rate swaps
Energy price contracts
Non-current financial liabilities 
Net debt

Note

6.3

7.3
6.3
7.3
7.3

6.3
6.3
6.3
7.3
7.3

2015 
£m

241
(1)
240
6
6
(10)
(6)
(12)
(28)
(2,030)
(164)
(314)
(45)
(5)
(2,558)
(2,340)

2014 
£m

261
(3)
258
1
1
(550)
(4)
(6)
(560)
(1,759)
(149)
(572)
(34)
(2)
(2,516)
(2,817)

Cash and cash equivalents include restricted balances of £21m (2014: £37m) which is held by Farock Insurance Company Limited.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

101

6 Capital and borrowings continued

6.5 Called−up share capital

Current period
At 3 February 2014 and 1 February 2015

Prior period
At 4 February 2013
Shares cancelled net of options exercised
At 2 February 2014

Number of 
shares 
millions

Share capital 
£m

Share premium 
£m

2,335

234

127

2,346
(11)
2,335

235
(1)
234

107
20
127

Total 
£m

361

342
19
361

The total authorised number of ordinary shares is 4,000 million shares (2014: 4,000 million shares) with a par value of 10p per share (2014: 10p 
per share). All issued shares are fully paid. There were 41,962 shares issued pursuant to the exercise of options (2014: 8,811,865) for an aggregate 
consideration of £0.1m (2014: £21m). During the 52 weeks to 2 February 2014, the Group acquired 20,338,000 of its own shares for cancellation as 
part of the equity retirement programme for consideration of £53m. The equity retirement programme completed in March 2013 and the Group did 
not acquire any of its own shares for cancellation in the 52 weeks ended 1 February 2015.

The holders of ordinary shares are entitled to receive dividends as declared from time-to-time and are entitled to one vote per share at the meetings 
of the Company.

Trust shares
Included in retained earnings is a deduction of £6m (2014: £5m) in respect of own shares held at the balance sheet date. This represents the cost 
of 2,907,374 (2014: 1,938,608) of the Group’s ordinary shares (nominal value of £0.3m (2014: £0.2m)). These shares are held in a trust and were 
acquired by the business to meet obligations under the Group’s employee share plans using funds provided by the Group. The market value of the 
shares at 1 February 2015 was £5m (2014: £5m). The trust has waived its right to dividends. These shares are not treasury shares as defined by the 
London Stock Exchange.

During the period the Group acquired 4,000,000 of its own shares to hold in trust for consideration of £8m, and utilised 3,031,234 trust shares to 
satisfy awards under the Group’s employee share plans.

Treasury shares
During the 52 weeks ended 1 February 2015 the Group received nil proceeds (2014: £7m) in respect of treasury shares utilised to satisfy share options 
exercised by employees during the period. At 1 February 2015, no treasury shares remain (2014: nil).

Issue of new shares
The Group issued 41,962 (2 February 2014: 8,811,865) new shares to satisfy options exercised by employees during the period. Proceeds received 
on exercise of these shares amounted to £0.1m (2014: £21m).

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

6.6 Reserves

Capital redemption reserve
Merger reserve
Hedging reserve
Retained earnings
Total

2015 
£m
39
2,578
(22)
638
3,233

2014 
£m
39
2,578
(15)
1,729
4,331

 
 
102

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

6 Capital and borrowings continued

6.6 Reserves continued

Capital redemption reserve
The capital redemption reserve at the start of the period related to 389,631,561 of the Company’s own shares which it purchased on the open market 
for cancellation between 31 March 2008 and 8 March 2013 at a total cost of £1,081m. 

Merger reserve
The merger reserve represents the reserve in the Company’s balance sheet arising on the acquisition in 2004 of Safeway Limited. In the opinion 
of the Directors, this reserve is not distributable and accordingly it will be carried forward as a capital reserve.

Hedging reserve
This represents the gains and losses arising on derivatives used for cash flow hedging.

6.7 Capital management

The Group defines the capital that it manages as the Group’s total equity and net debt balances, as well as its lease commitments.

The Group’s capital management objectives are to safeguard its ability to continue as a going concern providing returns to shareholders via 
optimising debt and equity balances, maintaining an investment grade credit rating and having adequate liquidity headroom. The Group manages 
its capital structure by issuing new debt or shares. During the current financial year, net debt has reduced by £477m, reflecting strong operating 
cash flow, reduced capital expenditure and £448m of property disposals. Additional funding of £300m has been obtained through the Group’s bond 
programme, whilst the Group’s syndicated revolving credit facility has been renewed and extended to £1.35bn. The overall impact of this additional 
funding has been an increase in the average maturity period of the Group’s debt. Throughout the year, the Group has comfortably complied with the 
gearing and fixed charge cover covenants attaching to its revolving credit facility, and the USPP.

6.8 Operating leases – lessee

The Group has outstanding commitments for future minimum lease payments under non-cancellable operating leases. The leases have varying 
terms, escalation clauses and renewal rights, and fall due as follows:

Within one year
More than one year and less than five years
After five years

The movement in the property lease commitments within one year is summarised below:

Property operating lease commitment within one year
At 3 February 2014
Impact of disposal programme
Leases on new stores
Other
At 1 February 2015

2015

Vehicles, plant  
and equipment 
£m

15
28
–
43

Property 
£m

108
411
1,520
2,039

Property 
£m

77
292
934
1,303

2014

Vehicles, plant  
and equipment 
£m

11
25
–
36

£m

77
15
14
2
108

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

103

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

7 Financial risk and hedging

7.1 Accounting policies

Derivative financial instruments and hedge accounting
Derivatives are transacted to mitigate financial risks that arise as a result 
of the Group’s operating activities and funding arrangements. At the 
inception of a hedge, the Group documents the relationship between the 
hedging instrument and the hedged item, the risk management objective 
and strategy for undertaking the hedge.

The Group assesses whether the hedging instrument is highly effective 
in offsetting changes in fair values or cash flows of the hedged item 
at inception and it also assesses whether the hedge has been and will 
continue to be effective on an ongoing basis.

All derivatives are initially recognised at fair value and are also measured 
at fair value at each reporting date. Derivatives with positive fair values 
are recognised as assets and those with negative fair values as liabilities. 
They are also categorised as current or non-current according to the 
maturity of each derivative. All gains or losses arising due to changes in 
the fair value of derivatives are recognised in profit or loss except when 
the derivative qualifies for cash flow hedge accounting.

Cash flow hedges
The Group designates derivatives into a cash flow hedge where they 
have been transacted to hedge a highly probable forecast transaction or 
a particular risk associated with an asset or liability. The effective portion 
of the change in the fair value of the derivatives, that are designated into 
cash flow hedge relationships, are recognised in other comprehensive 
income. Cumulative gains or losses on derivatives are reclassified from 
other comprehensive income into profit or loss in the period when the 
transaction occurs. Any ineffective portion of the gain or loss on the 
derivative is immediately recognised in profit or loss.

Fair value hedge
The Group designates derivatives into a fair value hedge relationship 
when they hedge the Group’s exposure to changes in the fair value of a 
recognised asset or liability, or a firm commitment. The change in fair 
value of the hedged asset or liability that is attributable to the hedged 
risk is recognised in profit for loss or the period as well as the gain or 
loss from changes in the fair value of the derivative.

7.2 Financial risk management

The Group has a centralised treasury function which manages 
funding, liquidity and other financial risk in accordance with the 
Board approved treasury policy. The objective of the policy and 
controls that are established are to mitigate the risk of an adverse 
impact on the performance of the Group as a result of its exposure 
to financial risks arising from the Group’s operations and its sources 
of finance. It is the Group’s policy not to engage in speculative trading 
of financial instruments. 

The Board retains ultimate responsibility for treasury activity and is 
involved in key decision making. A Treasury Committee is established 
to provide governance and oversight to treasury activity within delegated 
authority limits and formally reports to the Audit Committee.

Foreign currency risk
The majority of purchases made by the Group are denominated in 
sterling, however some trade purchases are made in other currencies, 
primarily the euro and US dollar. The Group’s objective is to reduce short 
term profit volatility from exchange rate fluctuations. It is Group policy 
that a minimum of 80% of committed and highly probable exposures 

within the next six months are hedged and at least 40% of exposures 
in the following six months. At the balance sheet date, the Group had 
hedged 84% of its exposure within the next six months (2014: 84%).

Cross-currency interest rate swaps are used to mitigate the Group’s 
currency exposure arising from payments of interest and principal in 
relation to foreign currency funding, including the US dollar private 
placement (USPP) loan notes and the euro denominated bond. 

At the reporting date, the sensitivity to a reasonable possible change  
(+/– 10%) in the US dollar and euro exchange rates would equate to a £7m 
post tax profit or loss exposure in relation to the euro and £5m in relation 
to the US dollar, for the unhedged forecast foreign currency exposures 
over the next 12 months. The impact on other comprehensive income 
would be £20m.

Liquidity risk
The Group policy is to maintain a balance of funding borrowings across 
a range of maturities and a sufficient level of committed headroom to 
meet obligations. The Group finances its operations using a diversified 
range of funding providers including banks, bondholders, and 
USPP noteholders.

A central cash forecast is maintained by the treasury function who 
monitor the availability of liquidity to meet business requirements and 
any unexpected variances. The treasury function seek to centralise all 
surplus cash balances to minimise the level of gross debt. Short term 
cash balances, together with undrawn committed facilities, enable the 
Group to manage its day to day liquidity risk. Any short term surplus 
is invested in accordance with the approved investment policy.

The Treasury Committee compares the committed liquidity available 
to the Group against the forecast requirements and policy headroom. 

Interest rate risk
The Group’s long term policy is to protect itself against adverse 
movements in interest rates by maintaining at least 60% of its total 
borrowings at fixed interest rates. As at the balance sheet date 79% 
(2014: 62%) of the Group’s borrowings are at fixed rate.

Whilst still applying the policy described above, from time-to-time the 
Group enters into fixed-to-floating interest rate swaps to achieve the 
appropriate proportion of fixed versus floating rate borrowings.

Credit risk
As a retailer, the majority of the Group’s revenue is received in 
cash at the point of sale and therefore credit risk is not considered 
significant to the Group. Some credit risk does arise from cash and 
cash equivalents, deposits with banking groups and exposures from 
other sources of income such as commercial income and tenants 
of investment properties. 

The Group has established appropriate credit verification procedures 
in respect of financial institutions. Limits on the total exposure to any 
counterparty or Group of connected counterparties are established 
within treasury policy taking into account credit ratings. Compliance 
with limits is regularly monitored.

There are no significant concentrations of credit risk within the Group.

Commodity price risk
The Group manages the risks associated with the purchase of electricity, 
gas and diesel consumed by its activities (excluding fuel purchased 
for resale to customers) by entering into hedging contracts to fix prices 
for expected consumption.

 
 
104

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

7 Financial risk and hedging continued

7.2 Financial risk management continued

The Group has adopted a capital at risk model for hedging its fuel and power consumption. The Treasury Committee reviews the Group’s exposure 
to commodity prices and ensures it remains within policy limits. A change of +/– 10 % in the market value of the commodity price at the balance sheet 
date would affect other comprehensive income by £9m (2014: £10m). 

7.3 Derivative financial assets and liabilities

Derivative financial assets
Current
Foreign exchange contracts

2015 
£m

6
6

2014 
£m

1
1

All derivatives are categorised as level 2 instruments. Level 2 fair values for simple, over-the-counter derivatives are calculated by using benchmark, 
observable market interest rates to discount future cash flows.

Derivative financial liabilities
Current
Foreign exchange contracts
Energy price contracts

Non-current 
Cross-currency swaps and interest rate swaps
Energy price contracts

Maturity analysis of derivatives
Derivatives settled on a gross basis
Cross-currency swaps – cash flow hedges
– Outflow
– Inflow
Interest rate swaps – fair value hedges
– Outflow
– Inflow
Forward contracts – cash flow hedges
– Outflow
– Inflow
Derivatives settled on a net basis
Energy price contracts – cash flow hedges
– Outflow

2015 
£m

2014 
£m

6
12
18

45
5
50

4
6
10

34
2
36

2014 
£m

2015 
£m

< 1 year 
£m

1 – 5 years 
£m

5 + years 
£m

< 1 year 
£m

1 – 5 years 
£m

5 + years 
£m

(25)
19

(3)
7

(215)
210

(80)
77

(11)
28

–
–

(12)

(4)

(823)
756

(18)
46

–
–

–

(25)
20

(3)
7

(232)
212

(10)

(99)
78

(11)
28

–
–

–

(830)
793

(22)
56

–
–

–

The amounts disclosed in the table above are the contractual undiscounted derivative cash flows and therefore differ to those in the balance sheet.

7.4 Hedging activities

Cash flow hedges
At 1 February 2015 and 2 February 2014, the Group held US dollar cross-currency swaps designated as cash flow hedges. Prior to this, the 
cross-currency swaps were designated as fair value hedges against the commitment to issue the USPP.  At 1 February 2015, the Group also held euro 
cross-currency swaps designated as cash flow hedges. The notional principal amount of the outstanding cross-currency swaps at 1 February 2015 was 
$250m (2014: $250m) and €700m (2014: €700m). 

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

105

7 Financial risk and hedging continued

7.4 Hedging activities continued

The energy price contracts and foreign currency derivatives shown in note 7.3 are also designated as cash flow hedges. The cash flows hedged will 
occur within 12 months of the balance sheet date.

Fair value hedges
Profits recognised on fixed-to-floating interest rate swaps designated in fair value hedges are £31m (2014: loss of £4m). The change in fair value of the 
underlying hedged item was a loss of £31m (2014: gain of £4m).

8 Pensions

8.1 Accounting policies

A defined contribution scheme is a pension scheme under which the Group pays fixed contributions into a separate entity and provides no guarantee 
as to the quantum of retirement benefits that those contributions will ultimately purchase. A defined benefit scheme is one that is not a defined 
contribution scheme. 

Defined benefit schemes
Pension scheme assets are valued at market rates. Pension scheme obligations are an estimate of the amount required to pay the benefits that 
employees have earned in exchange for current and past service, assessed and discounted to present value using the assumptions shown in note 8.4.1. 
The net pension liability or asset recognised in the Consolidated balance sheet is the net of the schemes’ assets and obligations, which are calculated 
separately for each scheme. The Group has a right to recognise the net pension asset in the Retirement saver plan (RSP). 

Current service cost is treated as an operating cost in the Consolidated statement of income and Statement of cash flows and is part of underlying 
earnings. Net interest income/expense is calculated by applying the discount rate on liabilities to the net pension liability or asset (adjusted for cash 
flows over the accounting period) and is recognised in finance income/costs and excluded from underlying earnings. 

Expenses incurred in respect of the management of scheme assets are included in Other comprehensive income as a reduction in the return on 
scheme assets. Other scheme expenses are recognised in profit or loss as an operating expense.

Remeasurements comprise actuarial gains and losses on the obligations and the return on scheme assets (excluding interest). They are recognised 
immediately in Other comprehensive income. Amounts shown within section 8 are before any adjustments for deferred taxation.

8.2 Defined benefit schemes: summary and description 

The Group operates three defined benefit retirement schemes (together ‘the Schemes’) providing benefits based on a benefit formula that depends on 
factors including the employee’s age and number of years of service. The Morrison and Safeway Schemes provide pension benefits based on either the 
employee’s compensation package or career average revalued earnings (CARE) (the ‘CARE Schemes’). The CARE Schemes are generally not open 
to new members. The RSP is a cash balance scheme, which provides a lump sum benefit based upon a defined proportion of an employee’s annual 
earnings, which is revalued each year in line with inflation.

The position of each scheme at 1 February 2015 is as follows:

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Net position (liability)/asset:
CARE schemes
RSP
Combined net position

2015 
£m 

(43)
4
(39)

At the year end, schemes in surplus have been disclosed within assets on the balance sheet and schemes in deficit have been disclosed within 
liabilities. In the prior year a net position was disclosed within liabilities since the surplus was considered immaterial. 

The disclosures below show the details of the schemes combined:

Balance sheet:
Fair value of scheme assets
Present value of obligations
Net pension (liability)/asset

2015 
CARE 
£m

4,047
(4,090)
(43)

2015 
RSP 
£m 

87
(83)
4

2014
CARE 
£m 

3,055
(3,068)
(13)

2014 
£m 

(13)
2
(11)

2014
RSP 
£m

39
(37)
2

 
 
106

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

8 Pensions continued

8.2 Defined benefit schemes: summary and description continued

Consolidated statement of comprehensive income
Current service cost – recognised in cost of sales
Current service cost – recognised in administrative expenses
Administrative costs paid by Schemes – recognised in administrative expenses
Curtailment gain
Net interest on net pension asset/liability – finance (income)/costs
Total expense charged to statement of comprehensive income 
Statement of other comprehensive income:
Remeasurements in other comprehensive income charge/(credit)

2015
CARE 
£m

39
4 
3
(1)
–
45

31

2015
RSP 
£m 

33
4
1
–
(1)
37

–

2014
CARE 
£m

24
8
3
–
1
36

(11)

2014
RSP 
£m

–
–
–
–
–
–

–

The Schemes are registered schemes under the provisions of Schedule 36 of the Finance Act 2004 and the assets are held in legally separate, trustee-
administered funds. The Board of each Scheme is required by law to act in the best interest of the Scheme participants and is responsible for setting 
the investment, funding and governance policies of the fund. A representative of the Group attends Trustee Investment Committee meetings in order 
to provide the Group’s view on investment strategy, but the ultimate power lies with the Trustees. The Deed and Rules of the Morrison Scheme gives 
the Trustees the power to set contributions. In the Safeway Scheme and the RSP this power is given to the Group, subject to regulatory override. 

The latest full actuarial valuations have been carried out as at 1 April 2013 for the Safeway Scheme and 5 April 2013 for the Morrison Scheme and 
the RSP. The results of these valuations for the CARE Schemes have been used and updated for IAS 19 ‘Employee benefits’ purposes for the period 
to 1 February 2015 by a qualified independent actuary. For the RSP, an actuarial valuation for the purposes of IAS 19, based on member data as at 
1 February 2015, has been completed by an independent actuary. The Schemes expose the Group to inflation risk, interest rate risk and market 
investment risk. In addition, the CARE Schemes expose the Group to longevity risk.

8.3 Scheme assets

Assets of the Schemes generate returns and ultimately cash that is used to satisfy the Schemes’ obligations. They are not necessarily intended to 
be realised in the short term. The Trustees of each Scheme invest in different categories of asset and in different allocations amongst those assets, 
according to the investment principles of that Scheme. 

Currently, the investment strategy of the CARE Schemes is to maintain a balance of approximately 40% equities and 60% bond-like investments. 
RSP investments are currently based primarily in equities. There are no direct investments in the parent Company’s own shares or property occupied 
by any member of the Group. 

Fair value of Scheme assets:

Equities (quoted)
Corporate bonds (quoted)
Government bonds (quoted)
Liability driven investments (unquoted)
Cash (quoted)
Total

2015
CARE  
£m

1,401
1,109
–
1,534
3
4,047

2015
RSP  
£m

84
–
–
–
3
87

2014
CARE  
£m

1,289
891
6
863
6
3,055

2014
RSP  
£m

39
–
–
–
–
39

Liability driven investments (LDI)
The policy in the CARE Schemes is to limit investment risk and to manage the liabilities in order to reduce fluctuations in the Schemes’ funding  
levels. This is achieved through the use of ‘liability driven investments’ (LDI), whose main goal is to have sufficient assets to meet all current and 
future liabilities as they fall due. LDI involves the use of derivatives such as swaps and other investment instruments. There are no annuities or 
longevity swaps.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

107

8 Pensions continued

8.3 Scheme assets continued

The movement in the fair value of the Schemes’ assets over the period was as follows:

Fair value of scheme assets at start of period 
Recognition of RSP scheme assets
Interest income 
Return on scheme assets excluding interest 
Employer contributions 
Employee contributions 
Benefits paid 
Administrative expenses
Fair value of scheme assets at end of period

2015
CARE  
£m

3,055
–
137
879
46
1
(68)
(3)
4,047

2015
RSP  
£m

39
–
3
9
39
2
(4)
(1)
87

2014
CARE 
£m

2,839
–
137
96
34
10
(58)
(3)
3,055

2014
RSP 
£m

–
39
–
–
–
–
–
–
39

The Group has previously entered into a pension funding partnership structure under which it has contributed interests in a Scottish Limited 
Partnership (‘SLP’) valued at £90m (as at 31 January 2013) to the CARE schemes. The CARE Schemes’ interests in the SLP reduce the respective 
deficits on a funding basis, although the agreements do not affect the position directly on an IAS 19 accounting basis because the investments held 
by the CARE Schemes do not qualify as assets for IAS 19 purposes. 

As partners in the SLP, the CARE Schemes are entitled to receive a share of the profits of the SLP twice a year for 20 years. The profits shared with the 
Schemes are reflected in the Group financial statements as pension contributions. The SLP made a cash contribution of £6.6m during the year ending 
1 February 2015, and will make annual contributions of £6.6m for a further 18 years.

8.4 Present value of obligations

The movement in the defined benefit obligation over the period was as follows:

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Defined benefit obligation at start of period 
Recognition of RSP defined benefit obligation
Current service cost 
Interest expense 
Actuarial loss – demographic assumptions
Actuarial loss – financial assumptions 
Actuarial gain – experience
Curtailment gain
Employee contributions 
Benefits paid 
Defined benefit obligation at end of period

2015
CARE
£m

(3,068)
–
(43)
(137)
(21)
(889)
–
1
(1)
68
(4,090)

2015
RSP
£m 

(37)
–
(37)
(2)
–
(16)
7
–
(2)
4
(83)

2014
CARE 
£m 

(2,859)
–
(32)
(138)
–
(118)
31
–
(10)
58
(3,068)

2014
RSP 
£m

–
(37)
–
–
–
–
–
–
–
–
(37)

The durations of the defined benefit obligations at the end of the 2015 reporting period are: RSP 20 years; Morrisons CARE 27 years; Safeway CARE 
26 years. The weighted average duration of all three schemes is 26 years.

 
 
108

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

8 Pensions continued

8.4 Present value of obligations continued

8.4.1 Significant actuarial assumptions 
The following are the principal actuarial assumptions at the reporting date (expressed as weighted averages):

Financial assumptions
Discount rate applied to scheme liabilities (% p.a.)
Inflation assumption (RPI) (% p.a.)

Life expectancies
Longevity in years from age 65 for current pensioners
Male
Female
Longevity in years from age 65 for current members aged 45
Male
Female

2015
CARE

3.10%
3.10%

2015
CARE

22.6
24.0

24.8
26.4

2015
RSP

3.10%
3.10%

2015
RSP

n/a
n/a

n/a
n/a

2014
CARE

4.50%
3.50%

2014
CARE

22.3
23.2

24.7
25.6

2014
RSP

4.40%
3.50%

2014
RSP

n/a
n/a

n/a
n/a

Assumptions regarding future mortality experience are set based on actuarial advice and in accordance with published statistics. The mortality 
tables used at both year ends 2014 and 2015 are the S1PMA/S1PFA-Heavy tables (males/females) based on year of birth. Following analysis 
completed as part of the 2013 actuarial valuations a scaling factor of 110% was applied to the mortality tables used in the Morrison Scheme as at 
1 February 2015. Amongst the UK population, there is a continuing trend for a generation to live longer than the preceding generation, and this has 
been reflected in the longevity assumption as at 2 February 2014 by adopting 80%/60% (males/females) of the ‘long cohort’ longevity projections 
and also incorporating a minimum annual rate of improvement in longevity of 1.25% p.a. For the 2015 year end, and in line with the 2013 actuarial 
valuations this projection was updated to use the CMI 2012 rates with an annual rate of improvement of 1.5% p.a.

Related actuarial assumptions (expressed as weighted averages)

Rate of increases in salaries (% p.a.)
Rate of increase of pensions in payment: RPI inflation capped  
at either 2.5% p.a. or 5% p.a. (% p.a.)
Pre-retirement revaluation for active members (% p.a.)
Rate of increase of pensions in deferment: CPI inflation capped  
at either 2.5% p.a. or 5% p.a. (% p.a.)
CPI inflation (% p.a.)

2015
CARE

3.10%

2015
RSP

2.30%

2014
CARE

3.50%

2.10%/3.10%
3.10%

–
1.80%

2.30%/3.50%
3.50%

2014
RSP

3.50%

–
2.10%

−/2.30%
2.30%

2.30%/−
2.30%

−/2.70%
2.70%

2.50%/−
2.70%

8.4.2 Sensitivity analysis on significant actuarial assumptions 
The following table summarises the impact on the defined benefit obligation at the end of the reporting period if each of the significant actuarial 
assumptions listed above were changed, in isolation, assuming no other changes in market conditions at the accounting date. In practice any 
movement in assumptions could be accompanied by a partially offsetting change in asset values, and the corresponding overall impact on the 
net asset/(liability) is therefore likely to be lower than the amounts below in a number of scenarios. Extrapolation of the sensitivities shown may 
not be appropriate.

Discount rate applied to Scheme obligations
Inflation assumption (RPI and associated assumptions)
Longevity

+/– 0.1% pa
+/– 0.1% pa
+/– one year

2015
CARE  
£m

−/+ 99
+/− 89
+ 159

2015
RSP  
£m

−/+ 2
+/− 1
–

2014
CARE  
£m

–/+ 73
+/– 64
+/− 94

2014
RSP  
£m

–/+ 1
+/− 1
–

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

109

8 Pensions continued

8.5 Funding

The CARE Schemes and the RSP are funded schemes to which both employees and the Group contribute. The Morrison Scheme is entirely funded 
by the parent Company and the Safeway Scheme is funded by Safeway Limited and its subsidiaries. The Group’s subsidiaries participate in the 
RSP. There is no contractual agreement or stated policy for charging the net defined benefit cost between the parent Company and its subsidiaries. 
The contribution of each participating subsidiary to the RSP is calculated in proportion to the number of employees that are members of the RSP. 

The current best estimate of Group contributions to be paid for the accounting period commencing 2 February 2015 is £92m. This estimate includes 
amounts payable from the SLP and salary sacrificed contributions from employees.

8.6 Proposed closure of CARE schemes to future accrual

During January 2015, the Group reached an agreement in principle with the Trustees of the CARE Schemes to close them to future accrual, subject 
to the outcome of consultation with current scheme members. The Group’s proposal is that scheme members’ accrued benefits will be frozen (subject 
to inflationary revaluation), and that future benefits will no longer accrue in these schemes. Following this agreement the Group has entered into a 
consultation with scheme members on 23 February 2015. The Group expects that the consultation process will conclude during May 2015. Subject to 
the outcome of the consultation, any changes would become effective in early July 2015. The financial effect of closing these schemes to future accrual 
would be to reduce the Group’s exposure to future volatility, and increases in pension liabilities and costs.

9 Share−based payments 

9.1 Accounting policy

Share−based payments
The Group issues equity-settled share-based payments to certain employees in exchange for services rendered by them. The fair value of the share-
based award is calculated at the date of grant and is expensed on a straight-line basis over the vesting period with a corresponding increase in equity. 
This is based on the Group’s estimate of share options that will eventually vest. This takes into account movement of non-market conditions, being 
service conditions and financial performance, if relevant.

The fair value of share options is measured by use of a binomial stochastic model. The expected life used in the model has been adjusted, based on 
management’s best estimate, for effects of non-transferability, exercise restrictions and behavioural considerations.

The charge in the period for share-based payments was £11m (2014: £6m).

9.2 Share save schemes

The Share save scheme began in May 2000 and all employees (including Executive Directors) are eligible once the necessary service requirements 
have been met. The scheme allows participants to save up to a maximum of £250 each month for a fixed period of three years. Options are offered 
at a discount of 20% to the mid-market closing price on the day prior to the offer and are exercisable for a period of six months commencing after the 
end of the fixed period of the contract. The exercise of options under this scheme is subject only to service conditions. The schemes that launched in 
May 2011 and subsequently are under the new scheme rules approved by the shareholders in June 2010.

The fair value of options granted, and the inputs used to determine it are as follows:

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Grant date

Share price at grant date
Fair value of options granted
Exercise price
Dividend yield
Annual risk free interest rate
Expected volatility*

20 May 2014

13 May 2013

14 May 2012

17 May 2011

£2.10
£11.6m
£1.64
6.21%
1.00%
18.3%

£2.92
£8.1m
£2.25
4.17%
0.45%
16.8%

£2.79
£9.1m
£2.36
3.69%
0.53%
19.4%

£3.01
£11.5m
£2.28
3.2%
1.65%
24.2%

*  The volatility measured at the standard deviation of expected share price returns is based on statistical analysis on weekly share prices over the past 3.37 years prior to the date 

of grant.

 
 
110

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

9 Share−based payments continued 

9.2 Share save schemes continued 

The requirement that the employee has to save in order to purchase shares under the Share save plan is a non-vesting condition. This feature has 
been incorporated into the fair value at grant date by applying a discount to the valuation obtained from the binomial stochastic option pricing model. 
The discount is determined by estimating the probability that the employee will stop saving based on expected future trends in the share price and 
employee behaviour. 

Movement in outstanding options
Outstanding at start of period
Granted
Exercised
Forfeited
Outstanding at end of period
Exercisable at end of period

Share options exercised in the financial period

Share options outstanding at the end of the period
Range of exercise prices
Weighted average remaining contractual life

9.3 Long term incentive plans

2015

Weighted average 
exercise price in  
£ per share

Options 
thousands

Weighted average 
exercise price in  
£ per share

2.30
1.64
2.28
2.16
1.85
2.28

42,993
41,208
(42)
(33,374)
50,785
56

2015

2.34
2.25
2.37
2.32
2.30
2.37

Weighted average 
share price at date  
of exercise  
£

2.14

Number of  
shares 
thousands

Weighted average 
share price at date  
of exercise  
£

2.73

42

2015

2014

Options 
thousands

43,660
18,901
(11,578)
(7,990)
42,993
36

2014

Number of  
shares 
thousands

11,578

2014

£1.64 to £2.36
2.5 years

£2.25 to £2.37
2.0 years

In May 2007, a discretionary LTIP for the benefit of certain employees was introduced. The awards have no exercise price and accrue the value 
of dividends over the vesting period.

LTIP grants issued before 2013 are subject to the performance conditions, as stated below. Since 2013, the performance conditions apply to 
Management Board members only. Senior employees eligible for LTIPs have to satisfy a service condition only. Given the size of the Management 
Board, the fair value of the LTIP grants assumes no leavers. The leavers assumptions below relate to the senior employees only.

Awards normally vest three years after the original grant date, provided the relevant performance criteria have been met.

The fair value of awards granted and the inputs used to determined it are as follows:

Grant date

Share price at grant date
Assumed leavers (Senior employees only)
Performance criteria (Management Board only)
Fair value of share awards 

16 Oct  
2014

20 Jun  
2014

22 Apr  
2014

 17 Oct  
2013

22 Apr  
2013

15 Oct  
2012

13 Apr  
2012

1 Oct 
2011

£1.57
7%
−

£1.91
−
−

£2.02
7%
55%
£0.9m £3.0m £16.7m

£2.79
8%
50%

£2.80
8%
50%
£1.5m £18.8m

£2.75
5%
65%

£2.91
5%
65%
£1.5m £28.1m

£3.02
5%
77%
£1.4m

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

111

9 Share−based payments continued

9.3 Long term incentive plans continued

Movement in outstanding share awards
Outstanding at start of period
Granted
Forfeited
Outstanding at end of period
Exercisable at end of period

2015

2014

Share awards 
thousands

Share awards 
thousands

10,444
10,484
(2,135)
18,793
–

24,630
7,267
(21,453)
10,444
– 

The weighted average remaining contractual life of the share awards is 2.6 years (2014: 2.0 years).

9.4 One−off share awards

As part of the package for certain senior management, restricted share awards may be granted. These are primarily designed to replace the value 
of share scheme awards forfeited from the previous employer. Vesting of these awards is subject only to service conditions.

The fair value of awards granted and the inputs used to determined it are as follows:

Grant date

Share price at grant date
Assumed leavers
Fair value of share awards granted

2015

£2.12
–
£0.4m

2014

–
–
–

There are 165,358 share awards outstanding at the end of the period (2014: nil). The movement during the period is entirely the result of options being 
granted. The weighted average remaining contractual life of the share awards is 1.1 years (2014: nil years).

9.5 Restricted share award 

Following the non vesting of the 2011 and 2012 LTIP, a decision was made to replace the LTIP for those colleagues below Management Board 
with restricted share awards. This scheme is not subject to financial performance measures. The awards vest subject to a requirement to remain 
in employment for a certain period; half the awards vest after one year and the remaining half after two years.

The fair value of awards granted and the inputs used to determined it are as follows:

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Grant date

Share price at grant date
Assumed leavers
Fair value of share awards granted

1 Vested in April 2014. 
2 Vests April 2015.

Movement in outstanding share awards
Outstanding at start of period
Granted
Exercised
Lapsed
Outstanding at end of period

22 April 20131

22 April 20132

17 October 2013

£2.80
8%
£7.1m

£2.80
8%
£7.1m

£2.79
8%
£0.6m

2015

2014

Share awards 
thousands

Share awards 
thousands

4,926
−
(2,453)
(133)
2,340

–
4,926
–
–
4,926

 
 
112

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Group financial statements continued
52 weeks ended 1 February 2015

9 Share−based payments continued

9.6 Deferred share bonus plan

Certain members of senior management participate in the deferred share bonus plan under which 33% to 50% of any bonus payable is deferred in 
shares for three years from the date the deferred share award is made. Dividend equivalents accrue over the vesting period, to be paid when the shares 
vest. Vesting of these share awards is subject only to service conditions.

The fair value of awards granted and the inputs used to determine it:

Grant date

Share price at grant date
Assumed leavers
Exercise price
Fair value of share awards granted

Movement in outstanding share awards
Outstanding at start of period
Granted
Exercised
Outstanding at end of period

2014/15 scheme

2013/14 scheme

£2.10
0%
£nil
£0.6m

–
–
–
–

2015

2014

Share awards 
thousands

Share awards 
thousands

937
286
(408)
815

1,424
–
(487)
937

The weighted average remaining contractual life of the share awards is 0.8 years (2014: 0.8 years).

10 Other

10.1 Related party transactions

As identified on page 60 of the Directors’ report, the Directors were advised during the year that certain distributions made in the years ended 
3 February 2013 and 2 February 2014 were not in accordance with the Companies Act 2006. The resolution referred to in this section of the 
Directors’ Report also meets the criteria of a related party transaction under IAS 24. The matter has been resolved through the filing of a circular 
with the UK Listings Authority on 10 February 2015 and a general meeting of the Company’s shareholders on 6 March 2015.

The Group’s other related party transactions in the period include the remuneration of the senior managers (note 1.7), and the Directors’ emoluments and 
pension entitlements, share awards and share options in the audited section of the Remuneration report, which forms part of these financial statements.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

113

Wm Morrison Supermarkets PLC – Company balance sheet
1 February 2015

Fixed assets
Intangible assets
Tangible assets
Investments
Investment in joint venture

Current assets
Stock
Derivative financial assets
Debtors – amounts falling due within one year
Cash at bank and in hand

Creditors – amounts falling due within one year

Net current assets/(liabilities)

Total assets less net current assets/(liabilities)

Creditors – amounts falling due after more than one year

Provisions for liabilities

Net assets – excluding pension asset
Net pension asset
Net assets – including pension asset

Capital and reserves
Called-up share capital
Share premium
Capital redemption reserve
Merger reserve
Hedging reserve
Profit and loss account
Total shareholders’ funds

Note

11.3.1
11.3.2
11.5

11.4
11.6

11.7

11.8

11.9

11.10

11.12
11.13
11.13
11.13
11.13
11.13

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2015 
£m

2014 
£m

26
2,866
3,470
68
6,430

420
6
2,290
−
2,716
(2,011)

30
3,541
3,470
66
7,107

543
1
2,824
99
3,467
(4,291)

705

(824)

7,135

6,283

(2,346)

(2,320)

(279)

(185)

4,510
12
4,522

234
127
39
2,578
(22)
1,566
4,522

3,778
9
3,787

234
127
39
2,578
(15)
824
3,787

The accounting policies on pages 114 to 117 and notes on pages 117 to 126 form part of these financial statements.

The financial statements on pages 113 to 126 were approved by the Board of Directors on 11 March 2015 and were signed on its behalf by:

Trevor Strain
Chief Financial Officer

 
 
114

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Wm Morrison Supermarkets PLC –  
Company accounting policies 
52 weeks ended 1 February 2015

11 Company financial statements

11.1 Accounting policies

Basis of preparation
These separate financial statements of Wm Morrison Supermarkets PLC 
(the Company) have been prepared on a going concern basis under the 
historical cost convention, except as disclosed in the accounting policies 
set out below, and in accordance with applicable accounting standards 
under UK GAAP and the Companies Act 2006.

As noted in the annual report and financial statements for the year ended 
2 February 2014, the Directors were advised that certain distributions 
(including share repurchases) carried out in the years ended 3 February 
2013 and 2 February 2014 were made otherwise than in accordance 
with the Companies Act 2006. At a general meeting of the Company’s 
shareholders, held on 6 March 2015, a resolution was passed which 
ratified the payment of the relevant dividends, authorised the re-
execution of the relevant share repurchases and removed any right for 
the Company to pursue shareholders or directors for the repayment of 
the relevant funds. The overall effect of this resolution being passed is 
to return all parties to the position that they would have been in had the 
relevant distributions been made in accordance with the Companies 
Act 2006.

The following accounting policies have been applied consistently in 
dealing with items which are considered material in relation to the 
Company’s financial statements.

Accounting reference date
The accounting period of the Company ends on the Sunday falling 
between 29 January and 4 February each year.

Revenue recognition
Sale of goods in−store and online, and fuel
Revenue from the sale of goods in-store and online comprises cash from 
customers and excludes VAT. It is net of returns, colleague discounts, 
coupons, vouchers, Match & More points earned in-store and online and 
the free element of multi-save transactions. Sale of fuel is recognised net 
of VAT and Match & More points earned on fuel. Revenue is recognised 
when transactions are completed in-store, or, in the case of online sales, 
when goods are accepted by the customer on delivery.

Other sales
Other revenue includes income from concessions and commissions 
based on the terms of the contract. Revenue collected on behalf of 
others is not recognised as turnover, other than the related commission. 
Sales are recorded net of value added tax.

Match & More and other initiatives
The fair value of Match & More and other initiatives is determined to be 
the value to the customer of the points issued, adjusted for factors such as 
the expected redemption rate. Given Match & More was launched in the 
year the Company will continue to assess the appropriateness of the rates 
against actual redemptions going forward.

The fair value is treated as a deduction from revenue at the time the 
points are issued, and is deferred until the rewards are redeemed by 
the customer in a future sale.

Cost of sales
Cost of sales consists of all costs to the point of sale including property, 
manufacturing, warehouse and transportation costs. Store depreciation, 
store overheads and store-based employee costs are also allocated to cost 
of sales.

Other operating income
Other operating income primarily consists of income not directly 
related to grocery retailing and mainly comprises rental incomes and 
income generated from recycling of packaging. Rental income arising 
from operating leases is accounted for on a straight-line basis to the date 
of the next rent review.

Investments
Investments in subsidiary undertakings and joint ventures
Investments in subsidiary undertakings and joint ventures are stated 
at cost less provision for impairment.

Investments in equity instruments
All equity instruments are held for long term investment and are measured 
at fair value, where the fair value can be measured reliably. Where the fair 
value of the instruments cannot be measured reliably, the investment will 
be recognised at cost less accumulated impairment losses in accordance 
with FRS 26 ‘Financial instruments: recognition and measurement’. 
Any impairment is recognised immediately in profit or loss.

Tangible assets
Tangible assets are stated at cost less accumulated depreciation 
and accumulated impairment losses. Costs include directly attributable 
costs. Annual reviews are made of estimated useful lives and material 
residual values.

Depreciation
The policy of the Company is to provide depreciation at rates that are 
calculated to write off the cost less residual value of tangible fixed assets 
on a straight-line basis. The rates applied are:

Freehold land
Freehold buildings
Leasehold improvements
Plant, equipment,  
fixtures and vehicles
Software development costs 10% to 33%
Assets under construction

0%

0%
2.5%
Over the shorter of lease period and 2.5%
10% to 33%

Fixed assets are reviewed for indications of impairment when events 
or changes in circumstances indicate that the carrying amount may 
not be recoverable. This is performed for each income generating unit, 
which in the case of a supermarket is an individual retail outlet. If there 
are indications of possible impairment, then a test is performed on the 
asset affected to assess its recoverable amount against carrying value. 
An impaired asset is written down to its recoverable amount, which is the 
higher of value in use or its net realisable value. In assessing value in use, 
the estimated future cash flows are discounted to their present value 
using a pre-tax discount rate that reflects current market assessments 
of the time value of money and the risks specific to the asset. 

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

115

11 Company financial statements continued

11.1 Accounting policies continued

If there is indication of an increase in fair value of an asset that had 
been previously impaired, then this is recognised by reversing the 
impairment, but only to the extent that the recoverable amount does 
not exceed the carrying amount that would have been determined if 
no impairment loss had been recognised for the asset.

Software development costs
Costs that are directly attributable to the creation of identifiable software, 
which meet the development asset recognition criteria as laid out in FRS 
15 ‘Tangible fixed assets’ are recognised as tangible assets.

Direct costs include consultancy costs, the employment costs of 
internal software developers and borrowing costs. All other software 
development and maintenance costs are recognised as an expense when 
incurred. Software development assets are held at historical cost less 
accumulated depreciation and impairment, and are depreciated over 
their estimated useful lives (3 to 10 years) on a straight-line basis.

Financial instruments
Trade and other debtors
Trade and other debtors are initially recognised at fair value, which 
is generally equal to face value, and subsequently held at amortised 
cost. Provision is made when there is objective evidence that the 
Company will not be able to recover balances in full, with the charge 
being recognised in the profit and loss account. Balances are written 
off when the probability of recovery is assessed as being remote.

Cash at bank and in hand
Cash at bank and in hand includes cash-in-hand, cash-at-bank and bank 
overdrafts. In the balance sheet, bank overdrafts that do not have a right 
of offset are presented within current liabilities. 

Trade and other creditors
Trade and other creditors are initially stated at fair value, which is 
generally equal to face value, and subsequently held at amortised cost.

Borrowings
Borrowings are initially recorded at fair value, net of attributable 
transaction costs. Subsequent to initial recognition, any difference 
between the redemption value and the initial carrying amount is 
recognised in profit for the period over the period of the borrowings 
on an effective interest rate basis.

Derivative financial instruments
Derivative financial instruments are initially measured at fair value, 
and are remeasured at fair value through profit or loss, except where 
the derivative qualifies for hedge accounting.

Cash flow hedges
A cash flow hedge mitigates the Company’s exposure to variability in 
cash flows attributable either to a recognised asset or liability or a highly 
probable forecasted transaction. The Company has cross-currency swaps 
and energy price contracts designated as cash flow hedges. 

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

The effective part of any movement in the fair value of the derivative 
is recognised in the statement of total recognised gains and losses 
(STRGL) and presented in the hedging reserve within equity. 
Ineffectiveness is immediately recognised in profit for the period, 
energy price contracts within cost of sales and cross-currency swaps 
within finance income/costs. Cumulative gains or losses on derivatives 
held in the hedging reserve are reclassified into profit for the period 
when the transaction occurs.

Fair value hedges
A fair value hedge mitigates the Company’s exposure to changes in fair 
value of a recognised asset or liability or a firm commitment. The change 
in fair value of the hedged asset or liability that is attributable to the 
hedged risk is recognised in profit for the period.

Capital management
The capital management policy of the Company is consistent with that 
of the Group set out in note 6.7.

Borrowing costs
All borrowing costs are recognised in the Company’s profit and loss 
account on an accruals basis, except for interest costs that are directly 
attributable to the construction of buildings and other qualifying assets 
which are capitalised and included within the initial cost of the asset. 
Capitalisation commences when both expenditure on the asset and 
borrowing costs are being incurred, and necessary activities to prepare 
the asset for use are in progress. In the case of new stores, this is generally 
once planning permission has been obtained. Capitalisation ceases 
when the asset is ready for use. Interest is capitalised at the effective 
rate incurred on borrowings before taxation of 5% (2014: 5%).

Pension costs
A defined contribution scheme is a pension scheme under which the 
Company pays fixed contributions into a separate entity and provides 
no guarantee as to the quantum of retirement benefits that those 
contributions will ultimately purchase. A defined benefit scheme 
is one that is not a defined contribution scheme.

Pension scheme assets are valued at market rates. Pension scheme 
obligations are an estimate of the amount required to pay the benefits 
that employees have earned in exchange for current and past service, 
assessed and discounted to present value using the assumptions 
shown in note 11.10). The net pension liability or asset recognised 
in the Company’s balance sheet is the net of the schemes’ assets 
and obligations, which are calculated separately for each scheme. 
The operating and financing costs of the schemes are recognised 
separately in the profit and loss account in the period in which they arise. 
Death-in-service costs are recognised on a straight-line basis over their 
vesting period. Actuarial gains and losses are recognised immediately 
in the STRGL.

A liability or asset is recognised in the balance sheet in respect of the 
Company’s net obligations to the schemes and is stated net of deferred tax. 

Foreign currencies
Transactions in foreign currencies are recorded at the rates of exchange 
at the dates of the transactions. At each balance sheet date, monetary 
assets and liabilities that are denominated in foreign currency are 
retranslated at the rates of exchange at the balance sheet date. Gains and 
losses arising on retranslation are included in the profit and loss account 
for the period.

 
 
116

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Wm Morrison Supermarkets PLC –  
Company accounting policies continued
52 weeks ended 1 February 2015

11 Company financial statements continued

11.1 Accounting policies continued

Provisions
Provisions are created where the Company has a present obligation as a 
result of a past event, where it is probable that it will result in an outflow 
of economic benefits to settle the obligation, and where it can be reliably 
measured. For petrol filling station decommissioning costs this is when 
the filling station is first constructed and for dilapidations on leased 
buildings, when the lease is entered into. Provisions for onerous leases 
are recognised when the Company believes that the unavoidable costs 
of meeting the lease obligations exceed the economic benefits expected 
to be received under the lease. The amounts provided are based on the 
Company’s best estimate of the least net cost of exit. Where material, 
these estimated outflows are discounted to net present value using a pre-
tax rate that reflects current market assumptions. The unwinding of this 
discount is recognised as a financing cost in the profit and loss account.

Leases
Leases in which substantially all the risks and rewards of ownership are 
retained by the lessor are classified as operating leases; all other leases 
are classified as finance leases. 

Lessor accounting – operating leases
Assets acquired and held for use under operating leases are recorded as 
fixed assets and are depreciated on a straight-line basis to their estimated 
residual values over their estimated useful lives. Operating lease income 
is recognised on a straight-line basis to the date of the next rent review.

Sale and leaseback
The accounting treatment of the sale and leaseback depends upon 
the substance of the transaction (by applying the lease classification 
principles described above). For sale and operating leasebacks, the assets 
are sold at fair value, and accordingly the profit or loss from the sale is 
recognised immediately in the profit and loss account. A number of 
new property operating leases have been entered into in the year ended 
1 February 2015 (see property commitments note 6.8). When forming the 
conclusion of operating lease classification, consideration was given to 
the key lease classification indicators of SSAP 21. The leases are typically 
for a 25 year period. The Directors have reviewed the remaining useful 
lives for these particular properties and concluded they are significantly 
longer than the period of the lease. As disclosed on page 88 a review of 
the useful economic lives of each of the property, plant and equipment 
categories has been performed in the year with no changes made. Other 
key indicators considered in reaching an operating lease classification 
were the present value of the minimum lease payments and the 
ownership clauses in the contracts upon expiry of the lease.

Lessee accounting – operating leases
Rental payments are taken to the profit and loss account on a straight-line 
basis over the life of the lease.

Lessee accounting – finance leases
The lower of the fair value and the present value, calculated using the 
interest rate implicit in the lease, of the future minimum lease payments 
is included within property, plant and equipment and financial liabilities 
as an obligation to pay future rentals. Depreciation is provided at the 
same rates as for owned assets, or over the lease period, if shorter. 
Rental payments are apportioned between the finance charge and the 
outstanding obligation so as to produce a constant rate of finance charge 
on the remaining balance.

Deferred and current taxation
Current tax payable is based on the taxable profit for the period using tax 
rates in effect during the period. Taxable profit differs from the profit as 

reported in the profit and loss account as it is adjusted both for items that 
will never be taxable or deductible and timing differences.

Deferred tax is provided in full on timing differences which result in 
an obligation at the balance sheet date to pay more tax, or a right to pay 
less tax, at a future date, at average rates expected to apply when they 
crystallise, based on tax rates enacted or substantively enacted at the 
balance sheet date. Timing differences arise from the inclusion of items 
of income and expenditure in taxation computations in different periods 
from those in which they are included in the financial statements.

A net deferred tax asset is recognised only when it is recoverable on 
the basis that it is more likely than not that there will be suitable taxable 
profits against which to recover carried forward tax losses and from 
which the future reversal of underlying timing differences can be 
deducted. Deferred tax assets and liabilities are not discounted.  

Stock
Stock represents goods for resale and is measured at the lower of cost and 
net realisable value. Net realisable value is the estimated selling price 
in the ordinary course of business, less the estimated costs necessary 
to make the sale. Cost is calculated on a weighted average basis and 
comprises purchase price, import duties and other non-recoverable 
taxes, reduced by commercial income and a provision for estimated 
losses relating to shrinkage. Losses relating to shrinkage in stores are 
based on historical losses verified by physical stock counts conducted 
by an independent third party. Provision is made for obsolete and slow 
moving items.

Share−based payments
The Company issues equity-settled share-based payments to certain 
employees in exchange for services rendered by them. The fair value of 
the share-based award is calculated at the date of grant and is expensed 
on a straight-line basis over the vesting period with a corresponding 
increase in equity. This is based on the Company’s estimate of share 
options that will eventually vest. This takes into account movement 
of non-market conditions, being service conditions and financial 
performance, if relevant. Fair value is measured by use of a binomial 
stochastic option pricing model. The expected life used in the model 
has been adjusted, based on management’s best estimate, for effects of 
non-transferability, exercise restrictions and behavioural considerations. 
The cost of the share-based award relating to each subsidiary is 
calculated, based on an appropriate apportionment, and recharged 
through intercompany.

Financial contracts
Where the Company enters into financial contracts to guarantee the 
indebtedness of other companies within its Group, the Company 
considers these to be insurance arrangements, and accounts for them 
as such. In this respect, the Company treats the guarantee contract as 
a contingent liability until such time as it becomes probable that the 
Company will be required to make a payment under the guarantee.

Share capital
Ordinary shares are classified as equity. Incremental costs directly 
attributable to the issue of new shares or options are shown in equity 
as a deduction, net of tax, from the proceeds.

Where the Company has purchased its own equity share capital, the 
consideration paid, including directly attributable incremental costs, 
is deducted from retained earnings until the shares are cancelled. 
On cancellation, the nominal value of the shares is deducted from share 
capital and the amount is transferred to the capital redemption reserve.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

117

Notes to the Company financial statements
52 weeks ended 1 February 2015

11 Company financial statements continued

11.1 Accounting policies continued

Exemptions
The Company has taken advantage of the exemption from the disclosure requirements of FRS 29 ‘Financial instruments: disclosures’. The cash flows 
of the Company and financial instruments disclosures are included in the consolidated financial statements.

The Company is exempt under the terms of FRS 8 ‘Related parties’ from disclosing related party transactions with wholly owned entities that are part 
of the Wm Morrison Supermarkets PLC Group. 

The Company has taken advantage of the exemption available under section 408 of the Companies Act 2006 and not presented a profit and loss 
account for the Company.

11.2 Profit and loss account

The profit after tax for the Company for the 52 week period ended 1 February 2015 was £1,055m (52 weeks ended 2 February 2014: £1,023m). 
The Company’s auditor, PricewaterhouseCoopers LLP (2014: KPMG Audit Plc), charged £0.4m (2014: £0.4m) for audit services in the year, £nil 
(2014: £0.1m) for services related to taxation and £0.3m (2014: £0.1m) for other services.

11.3 Intangible and tangible assets

11.3.1 Intangible assets

Cost
At 3 February 2014
Additions at cost
At 1 February 2015

Accumulated depreciation and impairment
At 3 February 2014
Charged in the period
At 1 February 2015

Net book value
At 1 February 2015
At 2 February 2014

Intangible assets primarily consist of purchased technology required to operate an online grocery business.

Acquired 
intangibles 
£m

30
−
30

−
4
4

26
30

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
118

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Company financial statements continued
52 weeks ended 1 February 2015

11 Company financial statements continued

11.3 Intangible and tangible assets continued

11.3.2 Tangible assets

Cost
At 3 February 2014
Additions
Interest capitalised
Reclassifications
Transfers
Disposals
At 1 February 2015

Accumulated depreciation and impairment
At 3 February 2014
Charged in the period
Reclassifications
Transfers
Impairment
Disposals
At 1 February 2015

Net book value
At 1 February 2015
At 2 February 2014

Land and buildings

Freehold 
£m

3,436
25
−
(484)
28
(402)
2,603

855
109
(175)
2
186
(93)
884

1,719
2,581

Leasehold 
£m

Plant, equipment,  
fixtures & vehicles 
£m

Software 
development costs 
£m

624
173
−
−
−
(75)
722

251
13
−
−
168
(13)
419

303
373

1,722
185
9
(168)
−
(68)
1,680

1,135
113
(2)
−
127
(62)
1,311

369
587

−
−
−
652
−
−
652

−
−
177
−
−
−
177

475
−

Total 
£m

5,782
383
9
−
28
(545)
5,657

2,241
235
−
2
481
(168)
2,791

2,866
3,541

In previous years software development costs have been held within other categories of property, plant and equipment. In order to provide greater 
understanding of the depreciation charge, these have been reclassified and presented separately above. 

Included in the note above is an amount of £907m (2014: £955m) relating to non-depreciable land and £163m (2014: £222m) of assets under 
construction. The cost of assets held under finance leases at 1 February 2015 is £336m (2014: £285m), with related accumulated depreciation 
of £101m (2014: £75m). The cost of property assets held as lessor included above is £57m at 1 February 2015 (2014: £144m) and accumulated 
depreciation of £46m (2014: £42m).

The cost of financing asset developments prior to them being ready for use has been included in the cost of the project. The cumulative amount 
of interest capitalised in the total cost above amounts to £128m (2014: £119m). Interest is capitalised at the effective interest rate of 5% (2014: 5%) 
incurred on borrowings.

Included in the charge for the period is an impairment charge of £481m. The events and circumstances resulting in this loss are explained in 
note 1.4 and the key assumptions used in the calculation of recoverable amount are discussed in note 3.3.

11.4 Derivative financial assets

Current assets
Forward foreign currency contracts

2015 
£m

6
6

2014 
£m

1
1

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

119

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

11 Company financial statements continued

11.5 Investments

Cost
At 3 February 2014
Disposals
At 1 February 2015

Provision for impairment
At 3 February 2014
Disposals
At 1 February 2015

Net book value
At 1 February 2015 and 2 February 2014

Investment in  
equity  
instruments 
£m

Investment in 
subsidiary 
undertakings 
£m

31
–
31

–
–
–

3,510
(70)
3,440

71
(70)
1

Total 
£m

3,541
(70)
3,471

71
(70)
1

31

3,439

3,470

On 11 July 2014, the Company disposed of Kiddicare.com Limited to Endless LLP.

A list of the Company’s principal subsidiaries is shown in note 4.2. 

The Directors believe that the carrying value of remaining investments is supported by their underlying net assets.

11.6 Debtors – amounts falling due within one year

Trade debtors
Amounts owed by Group undertakings
Other debtors
Prepayments

2015 
£m

118
1,950
6
216
2,290

2014 
£m

167
2,258
14
385
2,824

Prepayments includes £180m (2014: £330m) relating to amounts falling due after more than one year. Amounts owed by Group undertakings are 
unsecured, interest free, and repayable on demand.

11.7 Creditors – amounts falling due within one year

Trade creditors
Amounts owed to Group undertakings
Other taxation and social security
Other creditors
Bank overdraft
Term loan
Foreign currency swaps
Energy price contracts
Accruals and deferred income

Amounts owed to Group undertakings are unsecured, interest free and repayable on demand.

2015 
£m

1,379
113
73
89
24
−
6
12
315
2,011

2014 
£m

1,247
2,087
63
73
155
400
4
6
256
4,291

 
 
120

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Company financial statements continued
52 weeks ended 1 February 2015

11 Company financial statements continued

11.8 Creditors – amounts falling due after more than one year

Revolving credit facility 
$250m US private placement loan notes (USPP) 4.4% November 2026
£400m sterling bonds 4.625% December 2023
£400m sterling bonds 3.50% July 2026
€700m euro bond 2.25% June 2020
£300m sterling bonds 4.75% July 2029
Amounts owed to Group undertakings
Cross-currency swaps and interest rate swaps
Energy price contracts

2015 
£m

314
164
397
421
518
291
191
45
5
2,346

2014 
£m

572
149
397
389
569
–
208
34
2
2,320

Borrowings are denominated in sterling, US dollars and euros, and bear fixed interest rates, with the exception of the revolving credit facility which 
bears floating interest rates. All borrowings are unsecured. In July 2014, the Company issued a £300m sterling bond at a fixed interest rate of 4.75% 
expiring in July 2029. This is part of the Company’s £3bn Euro Medium Term Note programme. In September 2014 the Company entered into a new 
five year syndicated committed revolving credit facility of £1.35bn, replacing the £1.2bn facility that was due to mature in March 2016. The revolving 
credit facility incurs commitment fees at market rates and drawdowns bear interest at a spread above LIBOR.

In the event of default of covenants on the bank facility, the principal amounts and any interest accrued are repayable on demand. 

Finance leases
Net obligations under finance leases of £191m (2014: £139m) are payable in two to five years, and are included in amounts owed to Group 
undertakings in the table above.

11.9 Provisions for liabilities

At 3 February 2014
Charge/(credit) recognised in profit and loss
Credit recognised directly in the STRGL
(Utilised)/released during the period
Unwinding of discount
At 1 February 2015

Onerous lease 
provision
£m

Other property 
provisions
£m

Deferred 
 taxation
£m

88
117
−
(3)
3
205

10
–
−
−
1
11

87
(22)
(2)
−
−
63

Total 
£m

185
95
(2)
(3)
4
279

Further details of the property provisions are provided in note 5.5. The potential deferred taxation on timing differences, calculated at 20% (2014: 20%), 
is set out below and has been provided for in full.

Excess of capital allowances over depreciation
Provisions and short term timing differences
Provision at the period end excluding deferred tax on pension asset
Deferred tax liability on pension asset (note 11.10.3)
Provision at the period end including deferred tax on pension asset

2015 
£m

100
(37)
63
3
66

2014 
£m

114
(27)
87
3
90

The deferred tax liability of £3m (2014: £3m) relating to the pension asset has been deducted in arriving at the net pension asset on the balance sheet.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

121

11 Company financial statements continued

11.10 Pensions

11.10.1 CARE scheme
The Company operates a defined benefit pension scheme (‘CARE’) and a cash balance scheme. The CARE scheme is called the Wm Morrison 
1967 Pension Scheme and provides benefits defined on retirement based on age at date of retirement, years of service and a formula using either the 
employee’s compensation package or career average revalued earnings (CARE). The Retirement saver plan (‘RSP’) is a cash balance scheme, which 
provides a lump sum benefit based upon a defined proportion of an employee’s annual earnings, which is revalued each year in line with inflation.

The latest full actuarial valuations have been carried out as at 5 April 2013 for the CARE Scheme and the RSP. The results of these valuations have 
been used and updated for FRS 17 ‘Retirement benefits’ purposes for the period to 1 February 2015 by a qualified independent actuary. 

The Group has previously entered into a pension funding partnership structure under which it has contributed interests in a Scottish Limited 
Partnership (SLP) valued at £90m (as at 31 January 2013) to the Group’s two CARE Schemes, of which £30m (as at 31 January 2013) related to 
the Morrison CARE Scheme. The CARE Schemes’ interests in the SLP reduce the respective deficits on a funding basis and an accounting basis 
because the investments held by the CARE Schemes qualify as assets for FRS 17 purposes. 

As partners in the SLP, the CARE Schemes are entitled to receive a share of the profits of the SLP twice a year for 20 years. The SLP made a cash 
contribution of £6.6m (£2.2m during the year ending 1 February 2015) and will make annual contributions of £6.6m (£2.2m in respect of the 
Morrison CARE Scheme) for a further 18 years. 

11.10.2 Assumptions
The major assumptions used in this valuation to determine the present value of the scheme’s defined benefit obligation are shown below.

Financial

Rate of increase in salaries
Rate of increase in pensions in payment and deferred pensions
Discount rate applied to scheme liabilities
Inflation assumption (RPI/CPI)

2015
CARE

2015
RSP

2014
CARE

2014
RSP

3.10%

2.30%
2.10% to 3.10% 1.80% to 2.30%
3.10%
3.10%/2.30%

3.10%
3.10%/2.30%

3.50%
2.30% to 3.50%
4.50%
3.50%/2.70%

2.70%
2.10% to 2.50%
4.40%
3.50%/2.70%

Longevity
The average life expectancy in years of a member who reaches normal retirement age of 65 and is currently aged 45 is as follows:

Male
Female

2015
CARE

24.2
25.8

2015
RSP

n/a
n/a

The average life expectancy in years of a member retiring at the age of 65 at balance sheet date is as follows:

Male
Female

2015
CARE

22.0
23.4

2015
RSP

n/a
n/a

2014
CARE

24.7
25.6

2014
CARE

22.3
23.2

2014
RSP

n/a
n/a

2014
RSP

n/a
n/a

Assumptions regarding future mortality experience are set based on actuarial advice and in accordance with published statistics. The longevity 
assumption considers how long a member will live when they reach the age of retirement. Amongst the UK population there is a continuing trend for 
a generation to live longer than the preceding generation, and this has been reflected in the longevity assumption. This means that a 45 year-old today 
is assumed to live on average longer than a 65 year-old today. 

The projection used as at 1 February 2015 is the CMI 2012 projection table and incorporates a long term rate of improvement in longevity of 1.5% pa. 
This compares to a projection of 80%/60% (males/females) of the ‘long cohort’ projection as at 2 February 2014. 

In calculating the present value of the liabilities an appropriate mortality table that reflects the longevity assumption is used. The current mortality 
table used is 110% S1PFA/110% S1PFA-Heavy YOB (2014: S1PMA/S1PFA-Heavy YOB).

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

 
 
122

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Company financial statements continued
52 weeks ended 1 February 2015

11 Company financial statements continued

11.10 Pensions continued

The major assumptions used to determine the expected future return on the scheme’s assets, were as follows:

Long term rate of return on:

Equities

Bonds

Gilts

Liability driven investments

Scottish Limited Partnership
Cash

2014
CARE

7.40%

4.50%

3.40%

3.40%

4.65%
1.10%

2014
RSP

7.40%

n/a

n/a

n/a

n/a
n/a

The assumptions used by the actuary are the best estimates chosen from a range of possible actuarial assumptions which, due to the timescales 
covered, may not necessarily be borne out in practice.

Due to changes in UK accounting standards which apply to the Company from 1 February 2015 the expected return on scheme assets assumptions 
is no longer required.

11.10.3 Valuations
The fair value of the scheme’s assets, which are not intended to be realised in the short term and may be subject to significant change before they are 
realised, and the present value of the scheme’s liabilities which are derived from cash flow projections over long periods and are inherently uncertain, 
were as follows:

Equities

Bonds

Gilts

Liability driven investments

Scottish Limited Partnership
Cash
Total market value of assets

Present value of scheme liabilities
Net pension asset
Related deferred tax liability
Net pension asset after deferred tax

The movement in the fair value of the scheme’s assets over the period was as follows:

Fair value of scheme assets at start of period
Expected return on scheme assets
Actuarial gain
Employer contributions
Employee contributions
Benefits paid
Recognition of RSP scheme assets at end of period
Fair value of scheme assets at end of period

2015
CARE
£m

364

288

−

421

32
1
1,106

(1,095)
11
(2)
9

2015
CARE 
£m

817
44
239
21
1
(16)
−
1,106

2015
RSP
£m

87

−

−

−

−
−
87

(83)
4
(1)
3

2015
RSP 
£m

39
4
7
39
2
(4)
−
87

2014
CARE
£m

339

228

2

218

29
1
817

(805)
12
(3)
9

2014
CARE 
£m

745
41
19
18
5
(11)
−
817

2014
RSP
£m

39

−

−

−

−
−
39

(37)
2
–
2

2014
RSP 
£m

−
−
−
−
−
−
39
39

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

123

11 Company financial statements continued

11.10 Pensions continued

The movement in the present value of the defined benefit obligation during the period was as follows:

Defined benefit obligation at the beginning of the period
Current service cost
Employee contributions
Other finance income
Actuarial loss
Benefits paid
Recognition of RSP scheme assets at end of period
Defined benefit obligation at the end of the period

2015
CARE
£m

(805)
(24)
(1)
(36)
(245)
16
−
(1,095)

2015
RSP
£m

(37)
(37)
(2)
(2)
(9)
4
−
(83)

11.10.4 Sensitivities
Listed below is the impact on the liabilities of changing key assumptions whilst holding other assumptions constant:

Discount factor
Longevity

+/− 0.1%
+/− 1 year

2015
CARE 
£m

−/+28
+/− 44

11.10.5 Profit and loss account impact
The following amounts have been charged in arriving at operating profit in respect of pension costs:

Current service cost

2015
CARE 
£m

(24)

2015
RSP 
£m

−/+2
n/a

2015
RSP 
£m

(37)

The amounts for current service cost and pensions credit have been charged in the following profit and loss account lines:

Cost of sales
Administrative expenses

The following amounts have been included in other finance income:

Expected return on pension scheme assets
Interest on pension scheme liabilities

2015
CARE 
£m

(19)
(5)
(24)

2015
CARE 
£m

44
(36)
8

2015
RSP 
£m

(30)
(7)
(37)

2015
RSP 
£m

4
(2)
2

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2014
RSP 
£m

−
−
−
−
−
−
(37)
(37)

2014
RSP 
£m

−
n/a

2014
RSP 
£m

−

2014
RSP 
£m

−
−
−

2014
RSP 
£m

−
−
−

2014
CARE 
£m

(717)
(16)
(5)
(35)
(43)
11
−
(805)

2014
CARE 
£m

−/+ 20
+/− 25

2014
CARE 
£m

(16)

2014
CARE 
£m

(13)
(3)
(16)

2014
CARE 
£m

41
(35)
6

 
 
124

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Company financial statements continued
52 weeks ended 1 February 2015

11 Company financial statements continued

11.10 Pensions continued

11.10.6 Amounts recognised in the statement of total recognised gains and losses
The amounts included in the Statement of total recognised gains and losses (STRGL) were:

Actual return less expected return on scheme assets
Experience gains and losses arising on scheme liabilities
Changes in assumptions underlying the present value of scheme liabilities
Recognition of the RSP in the balance sheet at the end of the period
Actuarial loss recognised in the STRGL

Cumulative gross actuarial movement recognised in the STRGL
Taxation on cumulative actuarial movement recognised in the STRGL
Cumulative net actuarial movement recognised in the STRGL

The actual return on scheme assets can therefore be summarised as follows:

Expected return on scheme assets
Actuarial movement recognised in the STRGL reflecting the difference between 
expected and actual return on assets
Actual return on scheme assets

2015
CARE 
£m

239
−
(245)
−
(6)

2015
CARE 
£m

(152)
−
(152)

2015
CARE 
£m

44

239
283

2015
RSP 
£m

7
7
(16)
−
(2)

2015
RSP 
£m

2
−
2

2015
RSP 
£m

4

7
11

2014
CARE 
£m

19
(7)
(36)
−
(24)

2014
CARE 
£m

(190)
38
(152)

2014
CARE 
£m

41

19
60

2014
RSP 
£m

−
−
−
2
2

2014
RSP 
£m

2
–
2

2014
RSP 
£m

n/a

n/a
n/a

The expected return on scheme assets was determined by considering the expected returns available on the assets underlying the current investment 
policy. Expected yields on fixed interest investments are based on gross redemption yields as at the balance sheet date. Expected returns on equity 
and property investments reflect long term real rates of return experienced in the respective markets.

11.10.7 History of experience gains and losses

Difference between the expected and actual return  
on scheme assets:

Amount
Percentage of scheme assets

Experience gains and losses arising on scheme liabilities:

Amount
Percentage of present value of scheme liabilities

Effects of changes in the demographic and financial assumptions 
underlying the present value of the scheme liabilities:

Amount
Percentage of present value of scheme liabilities

Total amount recognised in statement of total recognised gains 
and losses:
Amount
Percentage of present value of scheme liabilities

Total value of scheme assets
Present value of defined benefit obligation
Net pension asset

2015 
£m

2014 
£m

2013 
£m

2012 
£m

2011 
£m

246
20.6%

7
0.6%

(261)
(22.2)%

(8)
(0.68)%
1,193
(1,178)
15

19
2.3%

(7)
(0.9)%

(36)
(4.4)%

(24)
(3.0)%
817
(805)
12

37
5.0%

–
–

(39)
(5.4)%

(2)
(0.3)%
745
(717)
28

36
5.6%

1
0.3%

(58)
(9.1)%

(21)
(3.3)%
638
(638)
–

13
2.4%

(52)
(9.7)%

20
3.7%

(19)
(3.5)%
553
(537)
16

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

125

11 Company financial statements continued

11.11 Reconciliation of movements in equity shareholders’ funds

Profit for the financial period
Cash flow hedging movement
Actuarial losses on pension schemes
Tax relating to pension schemes and cash flow hedging
Purchase of trust shares
Shares purchased for cancellation
Share options exercised net of treasury shares purchased
Share-based payments (note 11.14)
Dividends (note 1.8)
Net increase in equity shareholders’ funds
Opening equity shareholders’ funds
Closing equity shareholders’ funds

11.12 Share capital

Authorised
4,000 million ordinary shares of 10p each (2014: 4,000 million)
Issued and fully paid
2,335 million ordinary shares of 10p each (2014: 2,335 million)

Ordinary shares

At start of period
Shares cancelled
Share options exercised
At end of period

11.13 Reserves

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2014 
£m

1,023
–
(24)
(2)
–
(53)
28
6
(283)
695
3,092
3,787

2014 
£m

400

234

2014 
£m

235
(2)
1
234

2015 
£m

1,055
(9)
(8)
2
(8)
−
−
11
(308)
735
3,787
4,522

2015 
£m

400

234

2015 
£m

234
−
−
234

At start of period
Profit for the period
Cash flow hedging movement
Actuarial losses on pension schemes
Tax relating to pension schemes and cash flow hedging
Purchase of trust shares
Share-based payments
Dividends
At end of period

Share premium 
account 
£m

Capital redemption 
reserve  
£m

Merger reserve 
£m

Hedging reserve 
£m

Profit and loss 
account 
£m

127
−
−
−
−
−
−
−
127

39
−
−
−
−
−
−
−
39

2,578
−
−
−
−
−
−
−
2,578

(15)
−
(9)
−
2
−
−
−
(22)

824
1,055
−
(8)
−
(8)
11
(308)
1,566

 
 
126

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Financial statements

Notes to the Company financial statements continued
52 weeks ended 1 February 2015

11 Company financial statements continued

11.13 Reserves continued

Capital redemption reserve
The capital redemption reserve at the start of the period related to 389,631,561 of the Company’s own shares which it purchased on the open market 
for cancellation between 31 March 2008 and 8 March 2013 at a total cost of £1,081m.

Merger reserve
The merger reserve represents the reserve arising on the acquisition in 2004 of Safeway Limited. In the opinion of the Directors, this reserve is not 
distributable and accordingly it will be carried forward as a capital reserve.

Hedging reserve
This represents the gains and losses arising on derivatives used for cash flow hedging.

11.14 Share−based payments

The disclosure requirements for FRS 20 ‘Share-based payment’ are identical to that of IFRS 2 ‘Share-based payment’. The charge for the year relating 
to the Company net of tax was £11m (2014: £6m). Full IFRS 2 disclosures are provided in section 9.

11.15 Capital commitments

Contracts placed for future capital expenditure not provided in the financial statements (property, plant and 
equipment and intangible assets)

2015 
£m

144

2014 
£m

129

11.16 Operating lease commitments

Annual commitments under non-cancellable operating leases:

Expiring within one year
Expiring within two to five years inclusive
Expiring over five years

11.17 Contingent liabilities

2015

2014

Land and 
buildings 
£m

Plant, equipment,  
fixtures and 
vehicles 
£m

Land and 
buildings 
£m

Plant, equipment,  
fixtures and 
vehicles 
£m

−
2
63
65

2
13
−
15

1
2
37
40

1
11
–
12

The Company has given an unlimited guarantee in respect of the overdraft of all the subsidiary undertakings within the Group’s banking offset 
agreement. The overdraft position at 1 February 2015 was £178m (2014: £21m).

The Company has also provided a guarantee in respect of sterling bonds amounting to £440m at fair value (2014: £605m) in respect of a subsidiary 
undertaking. Where the Company enters into financial contracts to guarantee the indebtedness of other companies within its Group, the Company 
considers these to be insurance arrangements, and accounts for them as such. In this respect, the Company treats the guarantee contract as a 
contingent liability until such time as it becomes probable that the Company will be required to make a payment under the guarantee. 

11.18 Related party transactions

The Company has taken the exemption available in FRS 8 ‘Related parties’ from disclosing related party transactions with wholly owned entities that 
are part of the Wm Morrison Supermarkets PLC Group. 

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

127

Five year summary
52 weeks ended 1 February 2015

Consolidated statement of comprehensive income

Turnover
Cost of sales
Gross profit
Other operating income
Profit/loss arising on disposal and exit of properties and sale of 
businesses
Administrative expenses
Operating (loss)/profit
Finance costs
Finance income
Share of profit of joint venture (net of tax)

(Loss)/profit before taxation

Analysed as:
 Underlying profit before tax
 Impairment and onerous lease provisions
 Profit/loss on disposal and exit of properties
 Profit arising on disposal of Kiddicare.com Limited
 Net pension interest income/(cost)

Taxation
(Loss)/profit for the period attributable to the owners  
of the Company
Earnings per share (pence)
– basic
– diluted
– underlying basic (2014 restated)
Dividend per ordinary share (pence)

2015
£m

16,816
(16,055)
761
78

135
(1,670)
(696)
(105)
7
2

(792)

345
(1,273)
131
4
1

(792)

31

(761)

(32.63)
(32.63)
10.93
13.65

2014 
£m

17,680
(16,606)
1,074
81

9
(1,259)
(95)
(87)
5
1

(176)

719
(903)
9
–
(1)

(176)

(62)

(238)

(10.23)
(10.23)
23.08
13.00

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2013 
£m

18,116
(16,910)
1,206
80

2012 
£m

17,663
(16,446)
1,217
86

2011 
£m

16,479
(15,331)
1,148
80

(1)
(336)
949
(75)
5
–

879

880
–
(1)
–
–

879

(232)

647

26.65
26.57
27.26
11.80

(1)
(329)
973
(47)
21
–

947

948
–
(1)
–
–

947

(257)

690

26.68
26.03
25.55
10.70

(1)
(323)
904
(43)
13
–

874

875
–
(1)
–
–

874

(242)

632

23.93
23.43
23.03
9.60

 
 
128

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Investor information

Five year summary continued
52 weeks ended 1 February 2015

Consolidated balance sheet

Assets
Goodwill and intangible assets
Property, plant and equipment
Investment property
Net pension asset
Investment in joint venture
Investments
Other financial assets
Non-current assets
Current assets
Non-current assets classified as held-for-sale
Liabilities
Current liabilities
Other financial liabilities
Deferred tax liabilities
Net pension liabilities
Provisions
Non-current liabilities
Net assets
Shareholders’ equity
Called-up share capital
Share premium
Capital redemption reserve
Merger reserve
Retained earnings and hedging reserves

Total equity attributable to the owners of the Company

2015
£m

520
7,252
68
4
68
31
−
7,943
1,144
84

(2,273)
(2,558)
(415)
(43)
(288)
(3,304)
3,594

234
127
39
2,578
616

3,594

2014
£m

458
8,625
119
–
66
31
–
9,299
1,430
–

(2,873)
(2,516)
(430)
(11)
(207)
(3,164)
4,692

234
127
39
2,578
1,714

4,692

2013 
£m

2012 
£m

2011 
£m

415
8,616
123
–
–
31
–
9,185
1,342
–

(2,334)
(2,396)
(471)
(20)
(76)
(2,963)
5,230

235
107
37
2,578
2,273

5,230

303
7,943
259
–
–
31
1
8,537
1,322
–

(2,303)
(1,600)
(464)
(11)
(84)
(2,159)
5,397

253
107
19
2,578
2,440

5,397

184
7,557
229
38
–
–
3
8,011
1,138
–

(2,086)
(1,052)
(499)
–
(92)
(1,643)
5,420

266
107
6
2,578
2,463

5,420

 
Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

129

Supplementary information
52 weeks ended 1 February 2015

(Decrease)/increase on previous year %
Turnover
Operating (loss)/profit
(Loss)/profit before taxation
(Loss)/profit after taxation
Underlying profit before taxation
Diluted earnings per share
Dividend per ordinary share

% of turnover
Operating profit
(Loss)/profit before taxation
(Loss)/profit after taxation

Retail portfolio
Size 000s square feet (net sales area)
0–5
5–15
15–25
25–40
40+
Total number of stores
Petrol filling stations
Total sales area (000s square feet)
Total sales area excluding convenience (000s square feet)
Average store size (000s square feet)2
Average sales area (000s square feet)1
Total supermarket takings ex petrol (gross) £m2
Average takings per square feet per week (£)2
Average takings per store per week ex petrol (£000)2
Average number of customers per store per week2
Average take per customer (£)2

Employees
Full time
Part time
Total
Full time equivalent (average)

Average per FTE employee:
Turnover (£000s)
Operating profit (£)
Employee costs (£)

1 Includes sales area of divested stores. 
2 Excludes convenience. 
3 Before non-recurring exceptional costs.

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

2015
%

2014
%

2013 
%

2012 
%

2011 
%

(4.89)
(44.60)
349.35
219.38
(52.02)
(218.96)
5.00

(2.41)
(14.86)3
(120.02)
(136.79)
(12.87)
(138.50)
10.17

2.63
(4.71)
(4.52)

4.573
(1.00)
(1.35)

153
75
126
260
53
667
334
14,723
14,332
27.9
14,442
14,033
19.11
518
22,034
23.83

48,519
71,259
119,778
85,545

197
5,167
23,029

102
76
123
252
52
605
328
14,233
13,976
27.8
13,640
14,593
20.58
558
22,874
24.41

52,315
75,088
127,403
90,264

196
8,9523
21,847

2.56
(2.47)
(7.18)
(6.23)
(3.64)
1.92
10.28

5.24
4.85
3.57

12
64
135
239
48
498
312
13,421
13,383
26.9
13,396
14,875
21.62
591
23,905
24.73

56,177
72,528
128,705
91,760

197
10,342
21,327

7.18
7.63
8.35
9.18
7.56
11.10
11.46

5.51
5.36
3.91

3
65
135
228
44
475
300
12,904
12,894
27.4
12,456
14,585
22.52
618
25,083
24.62

57,169
74,038
131,207
94,114

188
10,339
19,530

6.94
10.78
1.86
5.69
13.30
4.74
17.07

5.49
5.30
3.84

–
45
137
213
44
439
296
12,261
12,261
27.9
11,959
13,916
22.38
624
25,583
24.40

58,287
73,787
132,074
95,181

173
9,498
19,311

The impact of week 53 in the period ended 3 February 2013 was to increase turnover by £328m and increase profit before taxation by £11m.

 
 
130

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Investor information

Investor relations and financial calendar

Financial calendar 2015/16

Annual General Meeting

Financial events and dividends
Quarterly management statement
Final dividend record date
Annual General Meeting
Final dividend payment date
Half year end
Interim results announcement
Interim dividend record date
Interim dividend payment date
Quarterly management statement
Financial year end

Company Secretary

Mark Amsden

Registered office

Wm Morrison Supermarkets PLC 
Hilmore House 
Gain Lane 
Bradford 
BD3 7DL 
Telephone: 0845 611 5000 
www.morrisons.com

Investor relations

Telephone: 0845 611 5710 
Email: accinvr@morrisonsplc.co.uk

Corporate responsibility enquiries

Telephone: 0845 611 5000

7 May 2015
8 May 2015
 4 Jun 2015
 10 Jun 2015
2 Aug 2015
10 Sep 2015
1 Oct 2015
5 Nov 2015
9 Nov 2015
31 Jan 2016

The AGM will be held on 4 June 2015 at Wm Morrison Supermarkets 
PLC Head Office, Gain Lane, Bradford BD3 7DL. 

A separate notice convening the meeting is sent to shareholders, which 
includes an explanation of the items of special business to be considered 
at the meeting.

Dividend reinvestment plan

The Company has a dividend reinvestment plan which allows 
shareholders to reinvest their cash dividends in the Company’s shares 
bought in the market through a specifically arranged share dealing 
service. Full details of the plan and its charges, together with mandate 
forms, are available from the Registrars.

Morrisons website

Shareholders are encouraged to visit our website, www.morrisons.com, to 
obtain information on Company history, stores and services, latest offers, 
press information and a local store finder.

Share price information

The investor information section of our website provides our current 
and historical share price data and other share price tools. Share price 
information can also be found in the financial press and the Cityline 
service operated by the Financial Times. Telephone: 0906 843 3545.

Online reports and accounts

Our annual and interim Group financial statements are available 
to download from the website along with Corporate responsibility 
reports and other financial announcements. The 2014/15 
Annual report is also available to view in HTML format at  
www.morrisons-corporate.com/ar2015

The information in the Annual report and financial statements, 
Strategic report, and the Interim reports is exactly the same as 
in the printed version.

Environmental matters

Our environmental footprint is taken very seriously. In the production 
of the 2014/15 Annual report, we have contributed to the reduction 
in environmental damage in the following ways:

a) Website
Shareholders receive notification of the availability of the results to 
view or download on the Group’s website, www.morrisons-corporate.com, 
unless they have elected to receive a printed version of the results. 

Shareholders are encouraged to view the report on the website 
which is exactly the same as the printed version, but using the 
internet has clear advantages such as lowering costs and reducing 
the environmental impact.

b) Recycled paper
This document has been printed on recycled paper that is manufactured 
in mills with ISO 14001 accreditation from 100% recycled fibre. It is 
totally chlorine free and is an NAPM certified recycled product.

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

131

S
t
r
a
t
e
g
i
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

F
i
n
a
n
c
i
a
l
s
t
a
t
e
m
e
n
t
s

Registrars and shareholding enquiries

Independent auditors

PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Benson House 
33 Wellington Street 
Leeds LS1 4JP

Stockbrokers

Jefferies Hoare Govett 
Vintners Place 
68 Upper Thames Street 
London EC4V 33J

Bank of America Merrill Lynch 
Merrill Lynch Financial Centre 
2 King Edward Street 
London EC1A 1HQ

Investment bankers

NM Rothschild & Sons Limited 
1 King William Street  
London EC4N 7AR

Administrative enquiries about the holding of Morrisons shares, such 
as change of address, change of ownership, dividend payments and the 
dividend reinvestment plan should be directed to:

Capita Asset Services 
The Registry 
34 Beckenham Road 
Beckenham 
Kent BR3 4TU

Telephone:  0871 664 0300 
Overseas:  +44 208 639 3399 
Calls cost 10p per minute plus network extras.

www.capitaassetservices.com 
ssd.capita.co.uk

Solicitors

Ashurst LLP 
Broadwalk House 
5 Appold Street 
London EC2A 2HA 

Eversheds LLP 
Eversheds House 
70 Great Bridgewater Street 
Manchester M1 JES

Gordons LLP 
Riverside West 
Whitehall Road 
Leeds LS1 4AW

Shareholder information

The number of shareholders at 1 February 2015 was 47,955 (2014: 48,347) and the number of shares in issue was 2,335,084,014 (2014: 2,335,041,736).

Analysis by shareholder

Private shareholder
Nominee companies
Deceased accounts
Limited companies
Other institutions
Bank and bank nominees
Investment trusts
Pension funds
Family interests
Insurance companies

Analysis by shareholder

1–1,000
1,001–10,000
10,001–1,000,000
Over 1,000,000

Number of holders

% holders

 Balances at 1 Feb 2015

41,653
5,630
323
163
70
58
20
16
21
1

86.86
11.74
0.67
0.34
0.15
0.12
0.04
0.03
0.04
0.002

106,203,913
2,026,936,970
571,238
3,197,812
8,870,692
62,380,049
111,453
94,899
126,714,348
2,640

Number of holders

% holders

Balances at 1 Feb 2015

25,673
19,763
2,331
188

53.54
41.21
4.86
0.39

11,136,901
59,071,735
187,776,430
2,077,098,948

% capital

4.55
86.80
0.02
0.14
0.38
2.67
0.005
0.004
5.43
0.0001

% capital

0.48
2.53
8.04
88.95

 
 
132

Wm Morrison Supermarkets PLC Annual report and financial statements 2014/15

Investor information

Information at your fingertips

Customer

Corporate

Our website, www.morrisons.com, allows you to learn  
more about Morrisons and our offering.

Our corporate website, www.morrisons-corporate.com,  
has the following sections.

Offers
•  Latest promotions
•  Specific product offerings
•  Marketing
•  Sign up for our latest offers by email
•  Online service

Market Street
More about our unique in-store offering, along with video presentations 
of where our food comes from and how to buy, cook and present it. You 
can now find nutrition information for Market Street on our website.

Recipe and ranges 
Information about our food ranges, healthy eating and  
mouth-watering recipes along with ideas of what drink goes  
well with each recipe.

Lifestyle 
View our current and archived monthly magazine and read our handy 
health information for the whole family.

Let’s Grow
Information about our Let’s Grow scheme, including how to register, 
facts, how it works and teaching resources.

Work with Morrisons
Career opportunities and information about working for Morrisons. 
For our dedicated recruitment website, go to www.morrisons.jobs/

Media centre
Latest releases about the growing estate of Morrisons, along with 
promotions and product news.

Corporate responsibility
Here you can find out about our corporate responsibility ethos, 
including how we take good care of our environment, society and 
how we go about business. www.morrisons.co.uk/cr

Investors
User−friendly
Presentations, announcements and financial reports can be quickly  
and easily downloaded or viewed on-screen as PDFs. You can  
easily navigate around the Annual report and financial statements 
2014/15 on-screen, viewing only the parts you want to, at  
www.morrisons-corporate.com/ar2015

Webcasts
Webcasts of the Directors delivering the preliminary results  
for 2014/15 on 12 March 2015 are available.

Shareholder information
Other relevant shareholder information is available, for example  
share price history, dividends, financial calendar and AGM minutes.

Electronic communications
Electronic communications (eComms) is the fastest and most 
environmentally friendly way to communicate with our shareholders.

Instead of receiving paper copies of the annual and interim financial 
results, notices of shareholder meetings and other shareholder 
documents, you will receive an email to let you know this information  
is available on our website.

Visiting our website to obtain our results reduces our environmental 
impact by saving on paper and also reduces our print and 
distribution costs.

Sign up to eComms on our website at www.morrisons-corporate.com 
and follow the investor eComms link.

About Morrisons
You will find information about the Group, its operations, strategy  
and structure, and past financial information.

Designed & Produced by

Printing by

Radley Yeldar
www.ry.com

Photography by

Richard Moran

Pureprint
Paper stock: This report is printed  
on Amadeus Offset uncoated,  
a 100% recycled paper.  Amadeus  
Offset is manufactured to the certified  
environmental management system  
ISO 14001.

Wm Morrison Supermarkets PLC
Hilmore House, Gain Lane 
Bradford BD3 7DL
Telephone: 0845 611 5000

Visit our website: 
www.morrisons.com