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Xcel Brands

xelb · NASDAQ Consumer Cyclical
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Ticker xelb
Exchange NASDAQ
Sector Consumer Cyclical
Industry Apparel - Manufacturers
Employees 51-200
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FY2019 Annual Report · Xcel Brands
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Table of Contents

(Mark One)

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

☒  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended: December 31, 2019
Commission File Number: 001‑37527

OR

◻  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

XCEL BRANDS, INC.
(Exact name of Registrant as specified in its charter)

Delaware
(State or Other Jurisdiction of
Incorporation or Organization)

76‑0307819
(I.R.S. Employer
Identification No.)

1333 Broadway, 10th Floor, New York, NY 10018
(Address of Principal Executive Offices)

(347) 727‑2474
(Issuer’s Telephone Number, Including Area Code)

Securities registered pursuant to Section 12(b) of the Exchange Act:

Title of each class
Common Stock, $0.001 par value per share  

Trading Symbol
XELB

     Name of each exchange on which registered

NASDAQ Global Market

Securities registered pursuant to Section 12(g) of the Exchange Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes     ◻    No     ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes     ◻    No     ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days.  Yes     ☒    No     ◻

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to
Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was
required to submit such files). Yes     ☒    No     ◻

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained
herein,  and  will  not  be  contained,  to  the  best  of  registrant’s  knowledge,  in  definitive  proxy  or  information  statements  incorporated  by
reference in Part III of this Form 10‑K or any amendment to this Form 10‑K.     ◻

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  smaller  reporting
company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,”
and “emerging growth company” in Rule 12b‑2 of the Exchange Act.

Large accelerated filer    ◻
Non-accelerated filer    ☒

Accelerated filer    ◻
Smaller reporting company    ☒
Emerging Growth Company    ◻

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.     ◻

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b‑2 of the Act). Yes     ◻    No     ☒

The aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which
the common equity was last sold, or the average bid and asked price of such common equity, as of the last business day of the registrant’s
most recently computed second fiscal quarter was $16,979,806 based upon the closing price of such common stock on June 30, 2019.

The number of shares of the issuer’s common stock issued and outstanding as of March 30, 2020 was 18,866,417 shares.

Documents Incorporated By Reference: None

 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

PART I 

TABLE OF CONTENTS

     Page

Business

Item 1 
Item 1A  Risk Factors
Item 2 
Item 3 
Item 4 

Properties
Legal Proceedings
Mine Safety Disclosures

PART II 

Item 5 

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations

Item 6 
Item 7 
Item 7A  Quantitative and Qualitative Disclosures About Market Risk
Item 8 
Item 9 
Item 9A  Controls and Procedures
Item 9B  Other Information

Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

PART III 

Item 10 

Item 11 
Item 12 

Directors, Executive Officers, Promoters, Control Persons and Corporate Governance;
Compliance with Section 16(a) of the Exchange Act
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters

Item 13  Certain Relationships and Related Transactions, and Director Independence
Item 14 

Principal Accounting Fees and Services

PART IV 

Item 15 

Exhibits
Signatures

2

3
12
29
29
29

30
33
33
48
49
85
85
85

86
94

97
100
102

103
106

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

PART I

FORWARD-LOOKING STATEMENTS

This  Annual  Report  on  Form  10‑K  contains  forward-looking  statements  within  the  meaning  of  Section  27A  of  the
Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that involve
risks and uncertainties. All statements other than statements of historical fact contained in this Annual Report, including
statements  regarding  future  events,  our  future  financial  performance,  business  strategy  and  plans  and  objectives  of
management  for  future  operations,  are  forward-looking  statements.  We  have  attempted  to  identify  forward-looking
statements  by  terminology  including  “anticipates,”  “believes,”  “can,”  “continue,”  “ongoing,”  “could,”  “estimates,”
“expects,” “intends,” “may,” “appears,” “suggests,” “future,” “likely,” “goal,” “plans,” “potential,” “projects,” “predicts,”
“seeks,”  “should,”  “would,”  “guidance,”  “confident”  or  “will”  or  the  negative  of  these  terms  or  other  comparable
terminology.  These  forward-looking  statements  include,  but  are  not  limited  to,  statements  regarding  our  anticipated
revenue, expenses, profitability, strategic plans and capital needs. These statements are based on information available to us
on the date hereof and our current expectations, estimates and projections and are not guarantees of future performance.
Forward-looking  statements  involve  known  and  unknown  risks,  uncertainties,  assumptions  and  other  factors,  including,
without limitation, the risks outlined under “Risk Factors” or elsewhere in this Annual Report, as well as adverse effects on
us, our licensees and customers due to natural disasters, pandemic disease and other unexpected events, which may cause
our  or  our  industry’s  actual  results,  levels  of  activity,  performance  or  achievements  to  differ  materially  from  those
expressed  or  implied  by  these  forward-looking  statements.  Moreover,  we  operate  in  a  very  competitive  and  rapidly
changing environment. New risks emerge from time to time and it is not possible for us to predict all risk factors, nor can
we address the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause
our actual results to differ materially from those contained in any forward-looking statements. You should not place undue
reliance on any forward-looking statements. Except as expressly required by the federal securities laws, we undertake no
obligation  to  update  any  forward-looking  statements,  whether  as  a  result  of  new  information,  future  events,  changed
circumstances or any other reason.

®

 ™

The "Isaac Mizrahi New York ," “Isaac Mizrahi ," "IsaacMizrahiLIVE ," "Isaac Mizrahi Jeans ," "Isaac Mizrahi CRAFT
," "Judith Ripka LTD ," "Judith Ripka Collection ," "Judith Ripka Legacy ," "Judith Ripka ,” "Judith Ripka Sterling ,"
"Halston," "Halston Heritage," "H by Halston ," "H Halston ," "Roy Frowick," "C. Wonder ," and "C. Wonder Limited "
brands and all related logos and other trademarks or service marks of the Company appearing in this Annual Report are the
property of the Company.

  ™

™

™

™

™

™

™

™

®

®

®

®

Item 1.    Business

Overview

Xcel  Brands,  Inc.  is  a  media  and  consumer  products  company  engaged  in  the  design,  production,  marketing,  wholesale
distribution,    and  direct-to-consumer  sales  of  branded  apparel,  footwear,  accessories,  jewelry,  home  goods  and  other
consumer products, and the acquisition of dynamic consumer lifestyle brands. We have developed a design, production, and
supply chain capability driven by our proprietary integrated technology platform. Currently, our brand portfolio consists of
the Isaac Mizrahi brand (the "Isaac Mizrahi Brand"), the Judith Ripka brand (the "Ripka Brand"), the Halston brand (the
"Halston Brand"), and the C Wonder brand (the "C Wonder Brand"). We also own and manage the Longaberger brand (the
“Longaberger Brand”) through our controlling interest in Longaberger Licensing, LLC.

Our  vision  is  intended  to  reimagine  shopping,  entertainment,  and  social  media  as  one.  We  design,  produce,  market,  and
distribute  products  and,  in  certain  cases,  license  our  brands  to  third  parties,  and  generate  licensing  fees.  We  and  our
licensees  distribute  through  a  ubiquitous-channel  retail  sales  strategy,  which  includes  distribution  through  interactive
television,  the  Internet,  and  traditional  brick-and-mortar  retail  channels.  By  leveraging  digital  and  social  media  content
across  all  distribution  channels,  we  seek  to  drive  consumer  engagement  and  generate  retail  sales  across  our  brands.  Our
strong relationships with leading retailers and interactive television companies and cable network TV enable us to reach
consumers in approximately 380 million homes worldwide and hundreds of millions of social media followers.

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Our  objective  is  to  build  a  diversified  portfolio  of  lifestyle  consumer  products  brands  through  organic  growth  and  the
strategic acquisition of new brands. To grow our brands, we are focused on the following primary strategies:

·

·

·

·

·

distribute  and/or  license  our  brands  for  sale  through  interactive  television  (i.e.  QVC,  The  Shopping  Channel)
whereby we design, manage production, merchandise the shows, and manage the on-air talent;

licensing  our  brands  to  manufacturers  and  retailers  for  promotion  and  distribution  through  e-commerce,  social
commerce,  and  traditional  brick-and-mortar  retail  channels  whereby  we  provide  certain  design  services  and,  in
certain cases, manage supply and merchandising;

wholesale distribution of our brands to retailers that sell to the end consumer;

distribution of our brands through our e-commerce sites directly to the end consumer; and

quickly integrate additional consumer brands into our operating platform and leverage our design, production, and
marketing capabilities, and distribution relationships.

We believe that Xcel offers a unique value proposition to our retail and direct-to-consumer customers, and our licensees for
the following reasons:

·

·

·

our management team, including our officers’ and directors’ experience in, and relationships within the industry;

our design, production, sales, marketing, and supply chain and integrated technology platform that enables us to
design and distribute trend-right product; and

our significant media and internet presence and distribution.

Our design, production and supply chain platform was developed to shorten the supply chain cycle by utilizing state-of-the-
art supply chain management technology, trend analytics, and data science to actively monitor fashion trends and read and
react to customer demands.

Recent Highlights

In  January 2018 we launched our Judith Ripka Fine Jewelry wholesale operations, and in November 2018, we launched
our apparel wholesale operations.

In  February  2019,  we  acquired  the  Halston  brand,  the  Halston  Heritage  brand  and  Roy  Frowick  brand  (collectively  the
"Halston Heritage Brands"). The acquisition of the Halston Heritage Brands gives us an opportunity to focus on the entirety
of the Halston Brand, the various labels and their design nuances, while continuing to preserve the iconic American brand’s
legacy.

In November 2019, we acquired a controlling interest in the Longaberger Brand, and through that venture we are actively
managing this home goods and lifestyle brand to build on its history and bring the brand into the future.

Company History and Corporate Information

The Company was incorporated on August 31, 1989 in the State of Delaware under the name Houston Operating Company.
On  April  19,  2005,  we  changed  our  name  to  NetFabric  Holdings,  Inc.  On  September  29,  2011,  Xcel  Brands,  Inc.,  a
privately-held Delaware corporation (which we refer to as Old Xcel), Netfabric Acquisition Corp., a Delaware corporation
and  wholly  owned  subsidiary  of  the  Company,  and  certain  stockholders  of  the  Company  entered  into  an  agreement  of
merger and plan of reorganization pursuant to which Netfabric Acquisition Corp. was merged with and into Old Xcel, with
Old Xcel surviving as a wholly owned subsidiary of the Company. On September 29, 2011, we changed our name to Xcel
Brands, Inc.

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Our  principal  office  is  located  at  1333  Broadway,  New  York,  NY  10018.  Our  telephone  number  is  (347)  727‑2474.
Additionally,  we  maintain  websites  for  our  respective  brands  and  an  e-commerce  site  for  our  Judith  Ripka  brand  at
www.isaacmizrahi.com, www.judithripka.com, and www.cwonder.com. Our corporate website is  www.xcelbrands.com.

Our Brand Portfolio

Currently,  our  brand  portfolio  consists  of  the  Isaac  Mizrahi  Brand,  the  Judith  Ripka  Brand,  the  H  Halston  Brand,  the
Halston Heritage Brands, the C Wonder Brand, the Longaberger brand and the various labels under these brands.

Isaac Mizrahi

Isaac  Mizrahi  is  an  iconic  American  brand  that  stands  for  timeless,  cosmopolitan  style.  Isaac  Mizrahi,  the  designer,
launched his eponymous label in 1987 to critical acclaim, including four Council of Fashion Designers of America (CFDA)
awards. Since then, this brand has become known and beloved around the world for its colorful and stylish designs. As a
true  lifestyle  brand,  under  Xcel’s  ownership  it  has  expanded  into  over  150  different  product  categories  including
sportswear, footwear, handbags, watches, eyewear, tech accessories, home, and other merchandise. Under our ubiquitous-
channel retail sales strategy, the brand is available across various distribution channels to reach customers wherever they
shop: better department stores, such as Lord & Taylor and Hudson’s Bay; interactive television, including QVC and The
Shopping Channel; and national specialty retailers. The brand is also sold in various global locations, including Canada and
the United Kingdom. We acquired the IsaacMizrahi brand in September 2011.

Judith Ripka

Judith Ripka is a luxury jewelry brand founded by Judith Ripka in 1977. This brand has become known worldwide for its
distinctive  designs  featuring  intricate  metalwork,  vibrant  colors,  and  distinctive  use  of  texture.  The  Judith  Ripka  Fine
Jewelry collection consists of pieces in 18 karat gold and sterling silver with precious colored jewels and diamonds, and is
currently  available  in  fine  jewelry  stores,  luxury  retailers,  and  via  e-commerce.  Ms.  Ripka  launched  an  innovative
collection of fine jewelry on QVC under the Judith Ripka Brand in 1996, where the brand offers customers fine jewelry,
watches,  and  accessories  at  more  accessible  price  points,  including  precious  and  semi-precious  stones  and  multi-faceted
diamonique stones made exclusively for QVC. We acquired the Ripka brand in April 2014. A line of luxury watches was
introduced  in  2015.  In  December  2017,  we  launched  our  Judith  Ripka  Fine  Jewelry  e-commerce  operations  and  in
January 2018, we launched the Judith Ripka Fine Jewelry wholesale operations.

Halston

The  Halston  brand  was  founded  by  Roy  Halston  Frowick  in  the  1960s,  and  quickly  became  one  of  the  most  important
American  fashion  brands  in  the  world,  becoming  synonymous  with  glamour,  sophistication,  and  femininity.  Halston’s
groundbreaking designs and visionary style still influence designers around the world today. We acquired the H Halston
Brands in December 2014, and since our acquisition of the Halston Heritage Brands in February 2019, we own all Halston
labels under our brands. We launched the H by Halston brand on QVC in September 2015, which is available exclusively
through interactive television channels. In April 2016 we launched the H Halston brand lifestyle collection in certain better
department  stores.  The  Halston  and  Halston  Heritage  brands  are  distributed  in  premium  retailers  such  as  Saks,  Neiman
Marcus, and Bloomingdale’s.

C Wonder

The  C  Wonder  brand  was  founded  by  J.  Christopher  Burch  in  2011  to  offer  a  wide-ranging  assortment  of  beautiful,
versatile, and spirited products that are designed to transport its customers to a place they have never been. C Wonder offers
women’s  clothing,  footwear,  jewelry  and  accessories,  and  delightful  surprises  at  every  turn.  We  acquired  the  C  Wonder
Brand  in  July  2015,  and  launched  the  brand  on  QVC  in  March  2016.  During  the  first  quarter  of  2017,  we  reached  an
agreement  with  QVC  to  enable  us  to  transition  the  brand  to  a  broader  base  of  retailers,  including  department  stores  and
mass merchant retailers.

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Longaberger

Longaberger  is  an  iconic  American  heritage  home  and  collectibles  brand  that  was  founded  in  1973  by  the  Longaberger
family. The brand is best known for its distinctive handwoven baskets. We acquired a 50% ownership interest in this brand
through a joint venture with Hilco Global in November 2019, and are actively managing this brand to build on its history
and bring it into the future. We launched the brand on QVC in November 2019.

Growth Strategy

Our  vision  is  intended  to  reimagine  shopping,  entertainment,  and  social  media  as  one.  To  fulfill  this  vision,  we  plan  to
continue to grow the reach of our brand portfolio by leveraging our own internal design, production, integrated technology
platforms and marketing expertise, and our relationships with our retail and direct-to-consumer customers, key licensees,
manufacturers and retailers. We also continue to market our brands through our innovative ubiquitous-channel retail sales
strategy.  Our  strategy  includes  distribution  through  interactive  television,  e-commerce,  and  traditional  brick-and-mortar
retail channels. By leveraging the reach and consumer engagement of our media partners, and by developing rich online
video and social media content under our brands, our strategy is to drive increased customer engagement and generate sales
across our channels of distribution. Key elements of our strategy include:

·

·

Expand  and  Leverage  Design,  Production  and  Supply  Chain  Platform.  In  2015,  we  developed  a  design,  production
and supply chain platform designed to deliver short lead production capabilities to our retail customers, helping drive
traffic and enable retailers to respond quickly to customer demand - a read-and-react model. Our design, production
and supply chain platform shortens the supply chain cycle by utilizing state-of-the-art product lifecycle management
(“PLM”) systems, proprietary merchandising strategies, 3D design, trend analytics, data science and consumer insight
testing  to  actively  monitor  fashion  trends,  while  leveraging  our  experience  and  know-how  to  quickly  design,  test,
market,  produce,  and  source  high-quality  goods.  We  launched  women’s  sportswear  collections  under  several  of  our
brands in the department store channel in 2016 and 2017 through a license, and in November 2018 we transitioned the
license  to  a  wholesale  business  model.  Given  some  of  the  challenges  facing  the  department  store  industry  today,
including  declining  customer  traffic,  aggressive  mark-down  cadence,  and  inability  to  respond  quickly  to  customer
demands, we developed this design, production and supply chain platform to address these challenges and deliver a
360‑degree solution to our retail partners, including design, marketing, production, and sourcing services. We intend to
leverage  the  platform  across  additional  brands  and  retailers,  and  we  believe  that  it  provides  us  with  a  value-added
service that differentiates us from our competitors and competing brands.

Continue  to  Develop  our  Integrated  Technologies  Platform.  We  are  developing  and  investing  in  integrated
technologies including PLM and ERP systems, 3D design, trend analytics, data science, and consumer insight testing
as a refinement of our design, production and supply chain platform in order to design and plan our apparel collections
more efficiently and intelligently. Driven by short-lead marketing, such as social media and new direct-to-consumer
business models, consumers now expect more from apparel brands and retailers, and we believe that the solution is to
deliver to the customer what they want, when they want it, at a price that they can confirm is fair. Advances in 3D
design  technologies  and  software  allow  us  to  design  more  efficiently,  seamlessly  communicate  technical  aspects  of
designs  with  our  manufacturing  partners,  and  produce  better  fitting,  more  consistent  products.  Additionally,  photo-
realistic images generated by the current generation of 3D design software can be used to perform consumer insight
testing  on  products,  to  determine  demand  and  plan  quantities  for  production  even  before  a  sample  is  made.  Trend
analytics  including  advanced  algorithms  focused  on  internet  searches,  social  media,  and  inventory  trends  provide  a
forward-looking view of consumer design preferences and allow us to design into trends early-on, while data analytics
will allow us to review performance and respond quickly in our read-and-react design, production and supply chain
model. We will also seek to utilize machine learning and artificial intelligence to automate at least a portion of these
functions.

We  believe  that  our  investment  into  these  technologies  position  us  to  provide  unique  and  advanced  solutions  to
retailers in the current and rapidly changing environment. More importantly, we believe that it will help us continue to
grow  our  business  across  our  brands  and  in  private  label  production,  and  the  integrated  technologies  platform  itself
should develop more significant value as we continue to build and develop it.

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·

·

·

·

Expand Other Retail Partnerships. We have entered into promotional collaborations and/or marketing agreements with
large global companies such as Sesame Street, Hewlett Packard, Revlon, Johnson & Johnson, and Kleenex, and have
developed  exclusive  programs  through  certain  licensees  for  specialty  retailers  such  as  Best  Buy  and  Bed  Bath  &
Beyond.  We  plan  to  continue  to  develop  strategic  relationships  under  our  brands  that  can  leverage  our  media  reach
through interactive television and social media to drive traffic and sales for our brands and retail partners and enhance
the visibility of our brands.

Expand  Wholesale  License  Relationships.  We  have  entered  into  numerous  license  agreements  for  various  product
categories under our brands. With the launch of our design, production and supply chain platform in 2016, we have
expanded  the  presence  of  our  brands  at  department  stores  and  subsequently  launched  additional  categories  in  the
department  store  channel,  including  footwear,  handbags,  dresses,  costume  jewelry,  and  sunglasses.  We  continue  to
seek opportunities to expand the businesses of our licensees, as well as entering into licenses for new categories under
each of our brands where the category is authentic to the brand, for both our existing brands as well as brands that we
may acquire and/or develop in the future.

Deliver  Quality  Product  Offerings.  We  employ  a  professional  team  to  provide  best  in  class  design,  production  and
distribution  to  ensure  that  our  products  adhere  to  stringent  quality  standards  and  design  specifications  that  we  have
developed.  We  intend  to  continue  to  invest  in  our  design  and  marketing  capabilities  in  order  to  differentiate  our
services to our customers and licensees and our brands in the marketplace.

Acquire,  Develop  or  Partner  with  Brands.  We  plan  to  continue  to  pursue  the  acquisition  and/or  development  of
additional brands or the rights to brands which we believe are synergistic and complementary to our overall strategy.
Our brand acquisition and development strategy are focused on dynamic brands that we believe:

o

o

o

are synergistic to our existing portfolio of brands;

are strategic to our growth in a channel of distribution; and

are expected to be accretive to our earnings.

Licensing Design, Production and Marketing

Interactive TV

QVC  is  an  important  strategic  partner  in  our  interactive  television  business  and  is  our  largest  licensee  for  each  of  our
Mizrahi,  Ripka,  and  Halston  brands.  QVC’s  business  model  is  to  promote  and  sell  products  through  its  interactive
television  programs  and  related  e-commerce  and  mobile  platforms.  We  employ  and  manage  on-air  spokespersons  under
each of these brands in order to promote products under our brands on QVC. According to QVC, QVC (including HSN)
had global revenues of approximately $13.5 billion in 2019, of which e-commerce sales represented approximately $5.8
billion, and QVC’s programming currently reaches approximately 380 million homes worldwide. QVC is ranked as one of
the Top 10 e-commerce retailers in North America according to Internet Retailer. Our agreements with QVC allow our on-
air spokespersons to promote our non-QVC product lines and strategic partnerships under the Mizrahi, Ripka, and Halston
Brands  through  QVC’s  programs,  subject  to  certain  parameters  including  the  payment  of  a  portion  of  our  non-QVC
revenues to QVC. We believe that our ability to continue to leverage QVC’s media platform, reach, and attractive customer
base to cross-promote products in and drive traffic to our other channels of distribution provides us a unique advantage.

In addition to full design services and marketing support, we also provide production to QVC. This business model allows
us to focus on our core competencies of design, production, marketing, and brand management without much of the risk
and  investment  requirements  in  inventory  associated  with  traditional  consumer  product  companies.  The  Isaac  Mizrahi
Brand  is  licensed  through  our  wholly  owned  subsidiary,  IM  Brands,  LLC  (“IM  Brands”),  the  Ripka  Brand  is  licensed
through our wholly owned subsidiary, JR Licensing, LLC (“JR Licensing”) and the Halston Brand is licensed through our
wholly owned subsidiaries, H Licensing, LLC (“H Licensing”) and H Heritage Licensing, LLC ("H Heritage Licensing")
and the Longaberger brand is licensed through our joint venture Longaberger Licensing, LLC (“Longaberger Licensing”).

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QVC Agreements

Through  our  wholly  owned  subsidiaries,  we  have  entered  into  direct-to-retail  license  agreements  with  QVC,  pursuant  to
which we design, and QVC sources and sells, various products under our IsaacMizrahiLIVE brand, the Judith Ripka brands
and the H by Halston brand. These agreements include, respectively, the QVC Agreement for the Mizrahi Brand (the "IM
QVC Agreement"), the QVC Agreement for the Ripka Brand (the "Ripka QVC Agreement"), and the QVC Agreement for
the  H  Halston  Brand  (the  “H  QVC  Agreement"),  (collectively,  the  “QVC  Agreements”).  QVC  owns  the  rights  to  all
designs  produced  under  the  QVC  Agreements,  and  the  QVC  Agreements  include  the  sale  of  products  across  various
categories through QVC’s television media and related internet sites.

Pursuant  to  these  agreements,  we  have  granted  to  QVC  and  its  affiliates  the  exclusive,  worldwide  right  to  promote  our
branded products, and the right to use and publish the related trademarks, service marks, copyrights, designs, logos, and
other intellectual property rights owned, used, licensed and/or developed by us, for varying terms as set forth below. The
Agreements include automatic renewal periods as detailed below unless terminated by either party.

Agreement

     Current Term Expiry     Automatic Renewal     Brand with QVC     QVC Product Launch

  Xcel Commenced  

IM QVC Agreement
Ripka QVC Agreement

H QVC Agreement

September 30,
2020

  one-year period   September  2011  

  March 31, 2021   one-year period  

April  2014

December 31,
2022

three-year
period

January  2015  

2010
1999

2015

In  connection  with  the  foregoing  and  during  the  same  periods,  QVC  and  its  subsidiaries  have  the  exclusive,  worldwide
right  to  use  the  names,  likenesses,  images,  voices,  and  performances  of  our  spokespersons  to  promote  the  respective
products. Under the IM QVC Agreement, IM Brands has also granted to QVC and its affiliates, during the same period,
exclusive,  worldwide  rights  to  promote  third  party  vendor  co-branded  products  that,  in  addition  to  bearing  and  being
marketed in connection with the trademarks and logos of such third-party vendors, also bear or are marketed in connection
with the IsaacMizrahiLIVE trademark and related logo.

Under the QVC Agreements, QVC is obligated to make payments to us on a quarterly basis, based upon the net retail sales
of the specified branded products. Net retail sales are defined as the aggregate amount of all revenue generated through the
sale of the specified branded products by QVC and its subsidiaries under the QVC Agreements, excluding freight, shipping
and handling charges, customer returns, and sales, use, or other taxes.

Notwithstanding our grant of worldwide promotion rights to QVC, we may, with the permission of QVC, sell the respective
branded products (i) to better or prestige retailers, but excluding discount divisions of such companies and mass merchants,
(ii) via specifically branded brick-and-mortar retail stores, and (iii) via company websites, in exchange for making reverse
royalty payments to QVC based on the net retail sales of such products through such channels.

Also, under the QVC Agreements, we will pay a royalty participation fee to QVC on revenue earned from the sale, license,
consignment,  or  any  other  form  of  distribution  of  any  products,  bearing,  marketed  in  connection  with  or  otherwise
associated with the specified trademarks and brands.

Under the QVC Agreements, we are restricted from selling products under the specified respective brands or trademarks
(including  the  trademarks,  copyrights,  designs,  logos,  and  related  intellectual  property  themselves)  to  certain  mass
merchants. The QVC Agreements generally prohibit us from selling products under the specified respective brands or any
of our other trademarks and brands to a direct competitor of QVC (generally defined as any entity other than QVC whose
primary  means  of  deriving  revenue  is  the  transmission  of  interactive  television  programs)  without  QVC’s  consent.  In
addition,  during  the  terms  of  the  IM  QVC  Agreement  and  the  Ripka  QVC  Agreement,  and  for  one  year  thereafter,  the
respective  subsidiary  may  not,  without  QVC’s  consent,  promote,  advertise,  endorse,  or  sell  (i)  the  specified  branded
products through any means or (ii) any products through interactive television. During the term of the H QVC Agreement,
and for one year thereafter, H Licensing may not, without QVC’s consent, promote, advertise, endorse, or sell any products,
including the H by Halston Brands, through interactive television.

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In addition to the foregoing, certain of the QVC Agreements permit us to promote brick-and-mortar collections on QVC’s
television program subject to certain terms and restrictions.

For the years ended December 31, 2019 and 2018, net revenue from the QVC Agreements collectively accounted for 53%
and 72%, respectively, of the total revenues of the Company.

Other Licensing Agreements

We have entered into numerous other licensing agreements for sales and distribution through e-commerce and traditional
brick-and-mortar  retailers.  Authorized  distribution  channels  include  department  stores  such  as  Lord  &  Taylor,  Macy’s,
Neiman  Marcus,  Nordstrom’s,  and  Saks  Fifth  Avenue,  off-price  retailers  such  as  Neiman’s  Last  Call,  Nordstrom  Rack,
Saks Off Fifth, and TJX (including TJ Maxx, Marshall’s and Home Goods), and national specialty retailers such as Best
Buy and Bed Bath & Beyond. Under our other licenses, a supplier is granted rights, typically on an exclusive basis, to a
single or small group of related product categories for sale to multiple accounts within an approved channel of distribution
and  territory.  Our  other  license  agreements  typically  provide  the  licensee  with  the  exclusive  rights  for  a  certain  product
category in a specified territory and/or distribution channel under a specific brand or brands. Our other license agreements
cover various categories, including but not limited to women’s apparel, footwear, and accessories; bath and body; jewelry;
home  products;  men’s  apparel  and  accessories;  children’s  and  infant  apparel,  footwear,  and  accessories;  and  electronics
cases and accessories. The terms of the agreements generally range from three to six years with renewal options.

We  are  in  discussions  with  other  potential  licensees  and  strategic  partners  to  license  and/or  co-brand  the  Mizrahi  brand,
Ripka brand, Halston brand, C Wonder brand and Longaberger brand for additional categories. In certain cases, we have
engaged licensing agents to assist in the procurement of such licenses for which we or our licensees pay such agents’ fees
based upon a percentage of the net sales of licensed products by such licensees, or a percentage of the royalty payments
that we receive from such licensees. While many of the new and proposed licensing agreements will likely require us to
provide seasonal design services, most of our new and prospective licensing partners have their own design staff, and we
therefore  expect  low  incremental  overhead  costs  related  to  expanding  our  licensing  business.  We  will  endeavor,  where
possible, to require licensees to provide guaranteed minimum royalties under their license agreements.

Our licensees currently sell our branded licensed products through brick-and-mortar retailers, e-commerce, and in certain
cases  supply  products  to  interactive  television  companies  for  sale  through  their  television  programs  and/or  through  their
internet websites. We generally recognize revenues from our other licenses based on a percentage of the sales of products
under our brands, but excluding (i) sales of products to interactive television networks, where we receive a retail royalty
directly from the interactive television licensee, and (ii) sales of products to e-commerce sites operated by us. Additionally,
based  upon  guaranteed  minimum  royalty  provisions  required  under  many  of  the  license  agreements,  we  are  able  to
recognize  revenue  related  to  certain  other  licenses  based  on  the  greater  of  the  sales-based  royalty  or  the  guaranteed
minimum royalty.

Wholesale and e-Commerce

In  December  2017,  we  launched  our  Judith  Ripka  Fine  Jewelry  e-commerce  business  and  in  January  2018  we  launched
Judith  Ripka  Fine  Jewelry  wholesale  operations.  In  November  2018  we  launched  our  apparel  wholesale  business.  Our
strategy  is  to  complement  our  interactive  television  and  licensing  business  with  a  wholesale  and  direct-to-consumer
business  model  by  leveraging  our  design,  merchandising,  sourcing,  and  production  capabilities.  Our  goal  is  to  grow  our
brands  organically  in  multiple  distribution  channels  and  provide  a  platform  that  could  enable  us  to  acquire  brands  or
develop private label brands for our retail partners.

Promotional Services

In  certain  cases,  the  Company  provides  promotional  services  and  collaborations  with  other  brands  or  companies,  which
may include the use of our brands for the promotion of such company or brands through the internet, television, or other
digital content, print media, or other marketing campaigns featuring in-person appearances by our celebrity spokespersons,
the development of limited collections of products (which may include co-branded products) for such company, or other

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services as determined on a case-by-case basis. These include promotions with Sesame Street, Hewlett Packard, Revlon,
Johnson & Johnson, and Kleenex.

We  also  provide  certain  technology  services  to  our  retail  partners  and  certain  of  our  licensees  under  our  proprietary
integrated technology platform.

Marketing

Marketing is a critical element to maximize brand value to our licensees and our Company. Therefore, we provide social
media marketing and other marketing and public relations support for our brands.

Given  our  ubiquitous-channel  retail  sales  strategy  focusing  on  the  sale  of  branded  products  through  various  distribution
channels  (including  e-commerce,  interactive  television,  and  traditional  brick-and-mortar  sales  channels),  our  marketing
efforts currently focus on PR and fashion editorial, social media campaigns, personal appearances, and digital content in
order to drive retail sales of product and consumer awareness across our various sales distribution channels. We seek to
create  the  intersection  where  shopping,  entertainment,  and  social  meet.  As  such,  our  marketing  is  currently  conducted
primarily through social media, blogs, videos, images, and other digital content that are all updated regularly. Our efforts
also include promoting namesakes of our brands and our personalities through various media including television (such as
Project Runway All-Stars),  design  for  performances,  and  other  events.  We  also  work  with  our  retail  partners  to  leverage
their  marketing  resources,  including  e-commerce  platforms  and  related  digital  marketing  campaigns,  social  media
platforms, direct mail pieces, and public relations efforts.

Our  agreements  with  QVC  allow  our  brand  spokespersons  to  promote  our  non-QVC  product  lines  and  strategic
partnerships under our brands through QVC’s programs, subject to certain parameters including the payment of a portion of
our  non-QVC  revenues  to  QVC.  We  believe  that  this  provides  us  with  the  ability  to  leverage  QVC’s  media  platform
(including television, e-commerce, and social media) and QVC’s customer base of approximately 380 million households
worldwide to cross-promote products in and drive traffic to our other channels of distribution. Many of our licensees make
advertising and marketing contributions to the Company under their license agreements which are used to fund marketing-
related  expenses  and  further  promote  our  brands  as  we  deem  appropriate.  Certain  of  the  wholesale  licenses  contain
requirements to provide advertising or marketing for our brands under their respective license agreements.

We  also  market  the  Mizrahi  brand  through  www.isaacmizrahi.com,  Halston  Brand  through  www.halston.com,  the  Judith
Ripka  Fine  Jewelry  brand  through  www.judithripka.com,  the  C  Wonder  brand  through  www.cwonder.com  and  the
Longaberger  brand  through  www.longaberger.com.  Through  our  websites,  we  are  able  to  present  the  products  under  our
brands to customers with branding that reflects each brand’s heritage and unique point-of-view.

Our  Judith  Ripka  Fine  Jewelry  brand  e-commerce  business  growth  is  dependent  on  driving  traffic  to  our  website  and
converting our visitors into customers.  Our strategy to focus on new customer acquisition has started to show results in
2019.

Competition

Each of our current brands has and any future acquired brand will likely have many competitors within each of its specific
distribution channels that span a broad variety of product categories, including the apparel, footwear, accessories, jewelry,
home furnishings and décor, food products, and sporting goods industries. These competitors have the ability to compete
with the Company and our licensees in terms of fashion, quality, price, products, and/or marketing, and ultimately retail
floor space and consumer spending.

Because many of our competitors have significantly greater cash, revenues, and resources than we do, we must work to
differentiate ourselves from our direct and indirect competitors to successfully compete for market share with the brands

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we own and for future acquisitions. We believe that the following factors help differentiate our Company in an increasingly
crowded competitive landscape:

·

·

·

our management team, including our officers’ and directors’ historical track records and relationships within the
industry;

our brand management platform, which has a strong focus on design, product and marketing; and

our  operating  strategies  of  wholesales  and  direct-to  consumer  sales  and  licensing  brands  with  significant  media
presence and driving sales through our ubiquitous-channel retail sales strategy across interactive television, brick-
and-mortar, and e-commerce distribution channels.

We expect our existing and future licenses to relate to products in the apparel, footwear, accessories, jewelry, home goods,
and other consumer products industries, in which our licensees face intense competition, including from our other brands
and  licensees.  In  general,  competitive  factors  include  quality,  price,  style,  name  recognition,  and  service.  In  addition,
various fashion trends and the limited availability of shelf space could affect competition for our licensees’ products. Many
of  our  licensees’  competitors  have  greater  financial,  distribution,  marketing,  and  other  resources  than  our  licensees  and
have achieved significant name recognition for their brand names. Our licensees may be unable to successfully compete in
the markets for their products, and we may not be able to continue to compete successfully with respect to our licensing
arrangements.

Trademarks

The  Company,  through  its  subsidiaries,  owns  and  exploits  the  Mizrahi  brands,  which  include  the  trademarks  and  brands
Isaac Mizrahi, Isaac Mizrahi New York, IMNYC Isaac Mizrahi, and IsaacMizrahiLIVE; the Ripka brands, which include
the trademarks and brands Judith Ripka LTD, Judith Ripka Collection, Judith Ripka Legacy, Judith Ripka, and Judith Ripka
Sterling;  all  Halston  brands  and  trademarks,  namely,  Halston,  Halston  Heritage,  Roy  Frowick,  H  by  Halston,  and  H
Halston;  the  C  Wonder  brands,  which  include  the  trademarks  and  brands  C  Wonder  and  C  Wonder  Limited;  and  the
Highline  Collective  brand.  We  also  manage  and  have  a  50%  ownership  interest  in  the  brands  and  trademarks  of  the
Longaberger brand through our joint venture with Hilco Global.

Where laws limit our ability to record in our name trademarks that we have purchased, we have obtained by way of license
all  necessary  rights  to  operate  our  business.  Certain  of  these  trademarks  and  associated  marks  are  registered  or  pending
registration with the U.S. Patent and Trademark Office in block letter and/or logo formats, as well as in combination with a
variety of ancillary designs for use in connection with a variety of product categories, such as apparel, footwear and various
other  goods  and  services  including,  in  some  cases,  home  furnishings  and  decor.  The  Company  intends  to  renew  and
maintain registrations as appropriate prior to expiration and it makes efforts to diligently prosecute all pending applications
consistent with the Company’s business goals. In addition, the Company registers its trademarks in certain other countries
and regions around the world as it deems appropriate.

The  Company  and  its  licensees  do  not  presently  earn  a  material  amount  of  revenue  from  either  the  licensing  of  our
trademarks  internationally  or  the  sale  of  products  under  our  trademarks  internationally.  However,  the  Company  has
registered  its  trademarks  in  certain  territories  where  it  expects  that  it  may  do  business  in  the  foreseeable  future.  If  the
Company or a licensee intends to make use of the trademarks in international territories, the Company will seek to register
its trademarks in such international territories as it deems appropriate based upon factors including the revenue potential,
prospective market, and trademark laws in such territory or territories.

Generally,  the  Company  is  primarily  responsible  for  monitoring  and  protecting  its  trademarks  around  the  world.  The
Company seeks to require its licensing partners to advise the Company of any violations of its trademark rights of which its
licensing  partners  become  aware  and  relies  primarily  upon  a  combination  of  federal,  state,  and  local  laws,  as  well  as
contractual restrictions to protect its intellectual property rights both domestically and internationally.

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Employees

As  of  December  31,  2019,  we  had  78  full-time  employees  and  6  part-time  employees.  None  of  our  employees  are
represented by a labor union.

Government Regulation

We are subject to federal, state and local laws and regulations affecting our business, including those promulgated under the
Occupational  Safety  and  Health  Act,  the  Consumer  Product  Safety  Act,  the  Flammable  Fabrics  Act,  the  Textile  Fiber
Product  Identification  Act,  the  rules  and  regulations  of  the  Consumer  Product  Safety  Commission,  and  various
environmental  laws  and  regulations.  We  believe  that  we  are  in  compliance  in  all  material  respects  with  all  applicable
governmental regulations.

Item 1A.    Risk Factors

In addition to the other information contained herein or incorporated herein by reference, the risks and uncertainties and
other factors described below could have a material adverse effect on our business, financial condition, results of operations
and share price and could also cause our future business, financial condition and results of operations to differ materially
from the results contemplated by any forward-looking statement we may make herein, in any other document we file with
the  SEC,  or  in  any  press  release  or  other  written  or  oral  statement  we  may  make.  Please  also  see  “Forward-Looking
Statements” on page 3 for additional information regarding Forward-Looking Statements.

Risks Related to Our Business

We have a limited amount of cash to grow our operations. If we cannot obtain additional sources of cash, our growth
prospects  and  future  profitability  may  be  materially  adversely  affected,  and  we  may  not  be  able  to  implement  our
business  plan.  Such  additional  financing  may  not  be  available  on  satisfactory  terms  or  it  may  not  be  available  when
needed, or at all.

As of December 31, 2019, we had cash and cash equivalents of approximately $4.6 million. Although we believe that our
existing  cash  and  our  anticipated  cash  flow  from  operations  will  be  sufficient  to  sustain  our  operations  at  our  current
expense levels for at least 12 months subsequent to the date of the filing of this Annual Report on Form 10‑K, we may
require significant additional cash to satisfy our working capital requirements, expand our operations or acquire additional
brands,  although  historically  we  have  funded  acquisitions  with  debt  and  equity  financing.  Our  inability  to  finance  our
growth, either internally through our operations or externally, may limit our growth potential and our ability to execute our
business strategy successfully. If we issue securities to raise capital to finance operations and/or pay down or restructure
our debt, our existing stockholders may experience dilution. In addition, the new securities may have rights senior to those
of our common stock.

Our significant debt obligations could impair our liquidity and financial condition, and in the event we are unable to
meet our debt obligations, we could lose ownership of our trademarks and/or other assets.

On February 12, 2019, we amended and restated our senior secured credit facility with Bank Hapoalim B.M., pursuant to
which we extended the term of the previous term loan and entered into an additional term loan.  We have an outstanding
balance of $19.0 million as of December 31, 2019 under the credit facility. We may also assume or incur additional debt,
including secured debt, in the future in connection with, or to fund, future acquisitions or for other operating needs.

Our debt obligations:

·

·

could impair our liquidity;

could make it more difficult for us to satisfy our other obligations;

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·

·

·

·

·

are secured by substantially all of our assets;

require us to dedicate a substantial portion of our cash flow to payments on our debt obligations, which reduces
the availability of our cash flow to fund working capital, capital expenditures and other corporate requirements;

could impede us from obtaining additional financing in the future for working capital, capital expenditures,
acquisitions and general corporate purposes;

impose restrictions on us with respect to the use of our available cash, including in connection with future
transactions;

could limit our ability to execute on our acquisition strategy; and

· make us more vulnerable in the event of a downturn in our business prospects and could limit our flexibility to

plan for, or react to, changes in our sales and licensing channels.

In the event that we fail in the future to make any required payment under the agreements governing our indebtedness or if
we fail to comply with the financial and operating covenants contained in those agreements, we would be in default with
respect to that indebtedness and the lenders could declare such indebtedness to be immediately due and payable. Our credit
facility  with  Bank  Hapoalim  B.M.  has  been  amended  in  the  past  (including  for  the  year  ended  December  31,  2019)  to
eliminate or change the minimum EBITDA requirement for specified periods. The impact the COVID-19 pandemic will
have on our operating results could result in our inability to comply with certain debt covenants and require Bank Hapoalim
B.M. to waive compliance with or agree to amend any such covenant to avoid a default. There can be no assurance that
Bank  Hapoalim  B.M.  will  amend  the  credit  facility  in  the  future  to  adjust  or  eliminate  covenants  or  waive  our  non-
compliance or breach of a financial or other covenant in the future. Termination of any of the QVC Agreements would also
result in a default under our credit facility with Bank Hapoalim B.M. A debt default could significantly diminish the market
value and marketability of our common stock and could result in the acceleration of the payment obligations under all or a
portion of our indebtedness, or a renegotiation of our credit facility with Bank Hapoalim B.M. with more onerous terms
and/or additional equity dilution. Since substantially all of our debt obligations are secured by our assets, upon a default,
our lenders may be able to foreclose on our assets.

A substantial portion of our licensing revenue is concentrated with a limited number of licensees such that the loss of
any of such licensees could decrease our revenue and impair our cash flows.

A  substantial  portion  of  our  revenues  has  been  paid  by  QVC,  through  the  QVC  Agreements.  During  the  years  ended
December 31, 2019 and 2018, QVC accounted for approximately 53% and 72%, respectively, of our total revenue. Because
we are dependent on these agreements with QVC for a significant portion of our revenues, if QVC were to have financial
difficulties, or if QVC decides not to renew or extend its existing agreements with us, our revenue and cash flows could be
reduced substantially. Our cash flow would also be significantly impacted if there were significant delays in our collection
of receivables from QVC. Additionally, we have limited control over the programming that QVC devotes to our brands or
its promotional sales with our brands (such as “Today’s Special Value” sales). QVC has reduced the programming time it
devotes to jewelry and, accordingly, also to our Ripka brand, and if QVC further reduces or modifies its programming or
promotional sales related to our brands, our revenues and cash flows could be reduced substantially. In order to increase
sales  of  a  brand  through  QVC,  we  generally  require  additional  television  programming  time  dedicated  to  the  brand  by
QVC. QVC is not required to devote any minimum amount of programming time for any of our brands.

While our business with QVC has grown since the IsaacMizrahiLIVE brand was launched through December 31, 2017, our
2018 QVC revenues were flat to 2017, and QVC revenues declined from 2018 to 2019. There is no guarantee that our QVC
revenues  will  grow  in  the  future  or  that  they  will  not  decline.  Additionally,  there  can  be  no  assurance  that  our  other
licensees  will  be  able  to  generate  sales  of  products  under  our  brands  or  grow  their  existing  sales  of  products  under  our
brands, and if they do generate sales, there is no guarantee that they will not cause a decline in sales of products being sold
through QVC.

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Our agreements with QVC restrict us from selling products under our brands with certain retailers, or branded products
we sell on QVC to any other retailer except certain interactive television channels in other territories approved by QVC,
and provides QVC with a right to terminate the respective agreement if we breach these provisions.

Although most of our licenses and our QVC Agreements prohibit the sale of products under our brands to retailers who are
restricted  by  QVC,  and  our  license  agreements  with  other  interactive  television  companies  prohibit  such  licensees  from
selling products to retailers restricted by QVC under the brands we sell on QVC outside of certain approved territories, one
or more of our licensees could sell to a restricted retailer or territory, putting us in breach of our agreements with QVC and
exposing  us  to  potential  termination  by  QVC.  A  breach  of  any  of  these  agreements  could  also  result  in  QVC  seeking
monetary damages, seeking an injunction against us and our other licensees, reducing the programming time allocated to
our brands, and/or terminating the respective agreement, which could have a material adverse effect on our net income and
cash flows. Termination of any one of our agreements with QVC would result in a default under our credit facility with
Bank Hapoalim B.M. and would also enable Bank Hapoalim B.M. to foreclose on our assets, including our membership
interests in our subsidiaries, which combined currently hold all of our trademarks and other intangible assets.

We are dependent upon the promotional services of Isaac Mizrahi as they relate to the Mizrahi brands.

If we lose the services of Isaac Mizrahi, we may not be able to fully comply with the terms of our agreement with QVC,
and it may result in significant reductions in the value of the Mizrahi brands and our prospects, revenues, and cash flows.
Isaac  Mizrahi  is  a  key  individual  in  our  continued  promotion  of  the  Mizrahi  brands  and  the  principal  salesperson  of  the
Mizrahi brands on QVC. Failure of Isaac Mizrahi to provide services to QVC could result in a termination of the IM QVC
Agreement, which could trigger an event of default under our credit facility with Bank Hapoalim B.M. Although we have
entered into an employment agreement with Mr. Mizrahi and he is a significant stockholder of Xcel, there is no guarantee
that we will not lose his services. To the extent that any of Mr. Mizrahi’s services become unavailable to us, we will likely
need  to  find  a  replacement  for  Mr.  Mizrahi  to  promote  the  Mizrahi  brands.  Competition  for  skilled  designers  and  high-
profile brand promoters is intense, and compensation levels may be high, and there is no guarantee that we would be able to
identify and attract a qualified replacement, or if Mr. Mizrahi’s services are not available to us, that we would be able to
promote  the  Mizrahi  brands  as  well  as  we  are  able  to  with  Mr.  Mizrahi.  This  could  significantly  affect  the  value  of  the
Mizrahi brands and our ability to market the brands, and could impede our ability to fully implement our business plan and
future  growth  strategy,  which  would  harm  our  business  and  prospects.  Additionally,  while  we  acquired  all  trademarks,
image, and likeness of Isaac Mizrahi, pursuant to the acquisition of the Mizrahi business and his employment agreement,
Mr.  Mizrahi  has  retained  certain  rights  to  participate  in  outside  business  activities,  including  hosting  and  appearing  in
television shows, movies and theater productions, and writing and publishing books and other publications. Mr. Mizrahi’s
participation in these personal business ventures could limit his availability to us and affect his ability to perform under this
employment  agreement.  Finally,  there  is  no  guarantee  that  Mr.  Mizrahi  will  not  take  an  action  that  consumers  view  as
negative, which may harm the Mizrahi brands as well as our business and prospects.

We are dependent upon the promotional services of Cameron Silver for our Halston brands.

Cameron Silver is the principal salesperson of the H Halston brands on QVC. If we lose the services of Mr. Silver, we may
not be able to fully comply with the terms of our license agreements with QVC, and it may result in significant reductions
in  the  value  of  the  Halston  brand  and  our  prospects,  revenues,  and  cash  flows.  The  failure  of  either  of  Mr.  Silver  under
his respective spokesperson agreement with QVC, combined with our failure to find an alternate host acceptable to QVC,
could  result  in  a  termination  of  the  respective  QVC  Agreement  which  could  trigger  an  event  of  default  under  our  credit
facility with Bank Hapoalim B.M. Although we have entered into an employment agreement with Mr. Silver, there is no
guarantee that we will not lose his services. To the extent that any of his service as a spokesperson become unavailable to
us, we will likely need to find a replacement to promote our brands. Competition for skilled brand promoters is intense, and
required  compensation  levels  may  be  high,  and  there  is  no  guarantee  that  we  would  be  able  to  identify  and  attract  a
qualified  replacement,  or  that  we  would  be  able  to  promote  our  brands  as  well  as  we  are  able  to  with  our  current
spokespersons. This could significantly affect the value of our brand and our ability to market the brand, and could impede
our ability to fully implement our business plan and future growth strategy, which would harm our business and prospects.
Finally, there is no guarantee that Mr. Silver will not take an action that the consumer views as negative, which may harm
our brand as well as our business and prospects.

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The failure of our licensees to adequately produce, market, source, and sell quality products bearing our brand names
in  their  license  categories  or  to  pay  their  obligations  under  their  license  agreements  could  result  in  a  decline  in  our
results of operations and impact our ability to service our debt obligations.

Our revenues are dependent on payments made to us under our licensing agreements. Although the licensing agreements
for our brands typically require the advance payment to us of a portion of the licensing fees and in many cases provide for
guaranteed minimum royalty payments to us, the failure of our licensees to satisfy their obligations under these agreements
or  their  inability  to  operate  successfully  or  at  all,  could  result  in  their  breach  and/or  the  early  termination  of  such
agreements,  the  non-renewal  of  such  agreements  or  our  decision  to  amend  such  agreements  to  reduce  the  guaranteed
minimums or sales royalties due thereunder, thereby eliminating some or all of that stream of revenue. Moreover, during
the  terms  of  the  license  agreements,  we  are  substantially  dependent  upon  the  efforts  and  abilities  of  our  licensees  to
maintain  the  quality  and  marketability  of  the  products  bearing  our  trademarks,  as  their  failure  to  do  so  could  materially
tarnish our brands, thereby harming our future growth and prospects. In addition, the failure of our licensees to meet their
production, manufacturing, sourcing, and distribution requirements or actively market the branded licensed products could
cause  a  decline  in  their  sales  and  potentially  decrease  the  amount  of  royalty  payments  (over  and  above  the  guaranteed
minimums) due to us. A weak economy or softness in the apparel and retail sectors could exacerbate this risk. This, in turn,
could decrease our potential revenues. The concurrent failure by several of our material licensees to meet their financial
obligations  to  us  could  jeopardize  our  ability  to  meet  the  financial  covenant  requirements  in  connection  with  our  debt
facility  or  facilities.  Further,  such  failure  may  impact  our  ability  to  make  required  payments  with  respect  to  such
indebtedness. The failure to satisfy our financial covenant requirements or to make such required payments would give our
lenders the right to accelerate all obligations under our debt facility or facilities and foreclose on our trademarks, license
agreements, and other related assets securing such notes.

Our business is dependent on continued market acceptance of our brands and any future brands we acquire and the
products of our licensees.

Although many of our licensees guarantee minimum net sales and minimum royalties to us, some of our licensees are not
yet selling licensed products or currently have limited distribution of licensed products, and a failure of our brands or of
products  bearing  our  brands  to  achieve  or  maintain  broad  market  acceptance  could  cause  a  reduction  of  our  licensing
revenues  and  could  further  cause  existing  licensees  not  to  renew  their  agreements.  Such  failure  could  also  cause  the
devaluation of our trademarks, which are our primary assets, making it more difficult for us to renew our current licenses
upon  their  expiration  or  enter  into  new  or  additional  licenses  for  our  trademarks.  In  addition,  if  such  devaluation  of  our
trademarks were to occur, a material impairment in the carrying value of one or more of our trademarks could also occur
and  be  charged  as  an  expense  to  our  operating  results.  Continued  market  acceptance  of  our  brands  and  our  licensees’
products, as well as market acceptance of any future products bearing any future brands we may acquire, is subject to a
high  degree  of  uncertainty  and  constantly  changing  consumer  tastes,  preferences,  and  purchasing  patterns.  Creating  and
maintaining market acceptance of our licensees’ products and creating market acceptance of new products and categories
of products bearing our marks may require substantial marketing efforts, which may, from time to time, also include our
expenditure of significant additional funds to keep pace with changing consumer demands, which funds may or may not be
available on a timely basis, on acceptable terms or at all. Additional marketing efforts and expenditures may not, however,
result in either increased market acceptance of, or additional licenses for, our trademarks or increased market acceptance, or
sales,  of  our  licensees’  products.  Furthermore,  we  do  not  actually  design  or  manufacture  all  of  the  products  bearing  our
marks,  and  therefore,  have  less  control  over  such  products’  quality  and  design  than  a  traditional  product  manufacturer
might  have.  The  failure  of  our  licensees  to  maintain  the  quality  of  their  products  could  harm  the  reputation  and
marketability of our brands, which would adversely impact our business.

Negative  claims  or  publicity  regarding  Xcel,  our  brands  or  our  products  could  adversely  affect  our  reputation  and  sales
regardless  of  whether  such  claims  are  accurate.  Social  media,  which  accelerates  the  dissemination  of  information,  can
increase the challenges of responding to negative claims. In the past, many apparel companies have experienced periods of
rapid  growth  in  sales  and  earnings  followed  by  periods  of  declining  sales  and  losses.  Our  businesses  may  be  similarly
affected in the future.

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We expect to achieve growth based upon our plans to expand our business under our existing brands, and continue to
develop a licensing business under the C Wonder brands. If we fail to manage our expected future growth, our business
and operating results could be materially harmed.

We  expect  to  achieve  growth  in  our  existing  brands  and  intend  to  seek  new  opportunities  and  international  expansion
through  interactive  television  and  licensing  arrangements  and  through  expansion  of  our  department  store  business,
including design, production and supply chain platform to include new retailers and to increase the products lines offered
under this platform. The success of our company, however, will still remain largely dependent on our ability to build and
maintain broad market acceptance of our brands, to contract with and retain key licensees and on our licensees’ ability to
accurately predict upcoming fashion and design trends within customer bases and fulfill the product requirements of retail
channels within the global marketplace.

Our  recent  growth  has  placed,  and  our  anticipated  future  growth  will  continue  to  place,  considerable  demands  on  our
management and other resources. Our ability to compete effectively and to manage future growth, if any, will depend on
the sufficiency and adequacy of our current resources and infrastructure and our ability to continue to identify, attract and
retain  personnel  to  manage  our  brands  and  integrate  any  brands  we  may  acquire  into  our  operations.  There  can  be  no
assurance  that  our  personnel,  systems,  procedures  and  controls  will  be  adequate  to  support  our  operations  and  properly
oversee our brands. The failure to support our operations effectively and properly oversee our brands could cause harm to
our  brands  and  have  a  material  adverse  effect  on  the  value  of  such  brands  and  on  our  reputation,  business,  financial
condition and results of operations. In addition, we may be unable to leverage our core competencies in managing apparel
and jewelry brands to managing brands in new product categories.

Also, there can be no assurance that we will be able to achieve and sustain meaningful growth. Our growth may be limited
by  a  number  of  factors  including  increased  competition  among  branded  products  at  brick-and-mortar,  internet  and
interactive  retailers,  decreased  airtime  on  QVC,  competition  for  retail  licenses  and  brand  acquisitions,  and  insufficient
capitalization for future transactions.

The shift to our wholesale operations for our design, production and supply chain platform subjects us to additional
risks, including the risk of our ability to execute a new strategy.

On November 1, 2018, we terminated the licensee pursuant to which our former licensee sold goods under our brands in
conjunction  with  our  license  agreements  with  Lord  &  Taylor  and  Dillard’s.  Our  new  strategy  requires  us  to  establish
wholesaling  operations  whereby  we  are  responsible  to  place,  source,  fulfill,  and  deliver  product  orders  to  these  retail
customers. Our failure to design products, place, source, and fulfill orders and deliver products of the quality required by
our customers on a timely and cost-effective basis could result in additional costs under our supply agreements, subject us
to  possible  termination  of  our  supply  agreements,  and  otherwise  have  a  material  adverse  effect  on  our  operations.
Moreover,  our  failure  to  execute  our  strategy  could  harm  our  reputation  and  negatively  impact  our  ability  to  enter  into
additional supply and sourcing agreements.

Further, to the extent that our customers fail to make payment on their orders in a timely manner or at all, our cash flows
and our ability to satisfy other orders may be adversely impacted.

We are subject to the risks associated with our Judith Ripka brand, including our recent transitioning of our non-QVC
operations.

We recently transitioned the non-QVC operations of our Judith Ripka brand to a wholesale and direct-to-consumer model.
As a result, we changed these operations from a licensed model to a wholesale and direct-to-consumer business model. We
commenced e-commerce sales and wholesales of our Judith Ripka brand. As a result, we do not have an established history
of conducting these operations.

We produce product for our Judith Ripka brands to hold as inventory for sales through our website and wholesale accounts.
If  we  misjudge  the  market  for  our  Judith  Ripka  products,  we  may  be  faced  with  significant  excess  inventory  for  some
products and missed opportunities for other products. In addition, weak sales and mark downs by our retailers or our need

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to  liquidate  excess  inventory  could  adversely  affect  our  results  of  operations.  If  we  are  not  successful  in  managing  our
inventory balances, our cash flows and operating results may be adversely affected.

If our customers change their buying patterns, request additional allowances, develop their own private label brands or
enter into agreements with national brand manufacturers to sell their products on an exclusive basis, our sales to these
customers could be materially adversely affected.

Our customers’ buying patterns, as well as the need to provide additional allowances to customers, could have a material
adverse  effect  on  our  business,  results  of  operations  and  financial  condition.  Customers’  strategic  initiatives,  including
developing their own private labels brands, selling national brands on an exclusive basis, reducing the number of vendors
they  purchase  from,  or  reducing  the  floor  space  dedicated  to  our  brands  could  also  impact  our  sales  to  these  customers.
There is a trend among major retailers to concentrate purchasing among a narrowing group of vendors. To the extent that
any key customer reduces the number of its vendors or allocates less floor space for our products and, as a result, reduces
or eliminates purchases from us, there could be a material adverse effect on us.

Intense competition in the apparel, fashion, and jewelry industries could reduce our sales and profitability.

As  a  fashion  company,  we  face  intense  competition  from  other  domestic  and  foreign  apparel,  footwear,  accessories,  and
jewelry  manufacturers  and  retailers.  Competition  has  and  may  continue  to  result  in  pricing  pressures,  reduced  profit
margins, lost market share, or failure to grow our market share, any of which could substantially harm our business and
results of operations. Competition is based on many factors including, without limitation, the following:

·

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·

·

·

·

establishing and maintaining favorable brand recognition;

developing products that appeal to consumers;

pricing products appropriately;

determining and maintaining product quality;

obtaining access to sufficient floor space in retail locations;

providing appropriate services and support to retailers;

· maintaining and growing market share;

·

·

·

developing and maintaining a competitive e-commerce site;

hiring and retaining key employees; and

protecting intellectual property.

Competition in the apparel, fashion and jewelry industries is intense and is dominated by a number of very large brands,
many of which have longer operating histories, larger customer bases, more established relationships with a broader set of
suppliers,  greater  brand  recognition,  and  greater  financial,  research  and  development,  marketing,  distribution,  and  other
resources than we do. These capabilities of our competitors may allow them to better withstand downturns in the economy
or  apparel,  fashion  and  jewelry  industries.  Any  increased  competition,  or  our  failure  to  adequately  address  any  of  these
competitive factors which we have seen from time to time, could result in reduced sales, which could adversely affect our
business, financial condition, and operating results.

Competition, along with such other factors as consolidation within the retail industry and changes in consumer spending
patterns, could also result in significant pricing pressure and cause the sales environment to be more promotional, as it has
been in recent years, impacting our financial results. If promotional pressure remains intense, either through actions of our

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competitors or through customer expectations, this may cause a further reduction in our sales and gross margins and could
have a material adverse effect on our business, financial condition, and operating results.

Because of the intense competition within our existing and potential wholesale licensees’ markets and the strength of
some of their competitors, we and our licensees may not be able to continue to compete successfully.

We expect our existing and future licenses to relate to products in the apparel, footwear, accessories, jewelry, home goods,
and  other  consumer  industries,  in  which  our  licensees  face  intense  competition,  including  from  our  other  brands  and
licensees. In general, competitive factors include quality, price, style, name recognition, and service. In addition, various
fashion trends and the limited availability of shelf space could affect competition for our licensees’ products. Many of our
licensees’  competitors  have  greater  financial,  distribution,  marketing,  and  other  resources  than  our  licensees  and  have
achieved significant name recognition for their brand names. Our licensees may be unable to successfully compete in the
markets  for  their  products,  and  we  may  not  be  able  to  continue  to  compete  successfully  with  respect  to  our  contractual
arrangements.

If our competition for licenses increases, or any of our current licensees elect not to renew their licenses or renew on
terms less favorable than today, our growth plans could be slowed and our business, financial condition and results of
operations would be adversely affected.

To  the  extent  we  seek  to  acquire  additional  brands,  we  will  face  competition  to  retain  licenses  and  to  complete  such
acquisitions. The ownership, licensing, and management of brands is becoming a more widely utilized method of managing
consumer brands as production continues to become commoditized and manufacturing capacity increases worldwide. We
face  competition  from  numerous  direct  competitors,  both  publicly  and  privately-held,  including  traditional  apparel  and
consumer brand companies, other brand management companies and private equity groups. Companies that traditionally
focused on wholesale manufacturing and sourcing models are now exploring licensing as a way of growing their businesses
through  strategic  licensing  partners  and  direct-to-retail  contractual  arrangements.  Furthermore,  our  current  or  potential
licensees  may  decide  to  develop  or  purchase  brands  rather  than  renew  or  enter  into  contractual  agreements  with  us.  In
addition, this increased competition could result in lower sales of products offered by our licensees under our brands. If our
competition for licenses increases, it may take us longer to procure additional licenses, which could slow our growth rate.

The extent of our foreign sourcing may adversely affect our business.

We and our licensees work with several manufacturers overseas, primarily located in China and Thailand. A manufacturing
contractor’s failure to ship products to us in a timely manner or to meet the required quality standards could cause us to
miss  the  delivery  date  requirements  of  our  customers  for  those  items.  The  failure  to  make  timely  deliveries  may  cause
customers  to  cancel  orders,  refuse  to  accept  deliveries  or  demand  reduced  prices,  any  of  which  could  have  a  material
adverse effect on us. As a result of the magnitude of our foreign sourcing, our business is subject to the following risks:

·

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·

·

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·

political  and  economic  instability  in  countries  or  regions,  especially  Asia,  including  heightened  terrorism  and
other  security  concerns,  which  could  subject  imported  or  exported  goods  to  additional  or  more  frequent
inspections, leading to delays in deliveries or impoundment of goods;

imposition  of  regulations,  quotas  and  other  trade  restrictions  relating  to  imports,  including  quotas  imposed  by
bilateral textile agreements between the U.S. and foreign countries;

currency exchange rates;

imposition of increased duties, taxes and other charges on imports;

pandemics and disease outbreaks such as COVID-19;

labor union strikes at ports through which our products enter the U.S.;

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·

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·

labor shortages in countries where contractors and suppliers are located;

restrictions on the transfer of funds to or from foreign countries;

disease epidemics and health-related concerns, which could result in closed factories, reduced workforces, scarcity
of raw materials and scrutiny or embargoing of goods produced in infected areas;

the  migration  and  development  of  manufacturing  contractors,  which  could  affect  where  our  products  are  or  are
planned to be produced;

increases in the costs of fuel, travel and transportation;

reduced  manufacturing  flexibility  because  of  geographic  distance  between  our  foreign  manufacturers  and  us,
increasing the risk that we may have to mark down unsold inventory as a result of misjudging the market for a
foreign-made product; and

violations by foreign contractors of labor and wage standards and resulting adverse publicity.

If  these  risks  limit  or  prevent  us  from  manufacturing  products  in  any  significant  international  market,  prevent  us  from
acquiring  products  from  foreign  suppliers,  or  significantly  increase  the  cost  of  our  products,  our  operations  could  be
seriously  disrupted  until  alternative  suppliers  are  found  or  alternative  markets  are  developed,  which  could  negatively
impact our business.

A pandemic outbreak of disease or similar public health threat, or fear of such an event, could have a material adverse
impact on the Company's business, operating results and financial condition.

A  pandemic  or  outbreak  of  disease  or  similar  public  health  threat,  such  as  the  COVID-19  pandemic,  or  fear  of  such  an
event,  could  have  a  material  adverse  impact  on  the  Company's  business,  financial  condition  and  operating  results.
Specifically, as of the date of this Annual Report on Form 10-K, the COVID-19 pandemic has caused a disruption to our
business, beginning in March 2020. Potential financial impacts associated with the COVID-19 pandemic include, but are
not  limited  to,  lower  net  sales  in  markets  affected  by  the  outbreak,  the  delay  of  inventory  production  and  fulfillment,
potentially  impacting  net  sales  globally,  and  potential  incremental  costs  associated  with  mitigating  the  effects  of  the
outbreak, including increased freight and logistics costs and other expenses. The COVID-19 pandemic is ongoing, and its
dynamic nature, including uncertainties relating to the ultimate geographic spread of the virus, the severity of the disease,
the duration of the pandemic, and actions that may be taken by governmental authorities to contain the pandemic or to treat
its impact, makes it difficult to forecast any effects on our 2020 results. However, as of the date of this filing we expect our
results for 2020 to be significantly affected.

Fluctuations in the price, availability and quality of raw materials could cause delays and increase costs and cause our
operating results and financial condition to suffer.

Fluctuations in the price, availability and quality of the fabrics or other raw materials, particularly cotton, silk, leather and
synthetics used in our manufactured apparel, and gold, silver and other precious and semi-precious metals and gem stones
used  in  our  jewelry,  could  have  a  material  adverse  effect  on  cost  of  sales  or  our  ability  to  meet  customer  demands.  The
prices  of  fabrics,  precious  and  semi-precious  metals  and  gemstones  depend  largely  on  the  market  prices  of  the  raw
materials used to produce them. The price and availability of the raw materials and, in turn, the fabrics, precious and semi-
precious metals and gem stones used in our apparel and jewelry may fluctuate significantly, depending on many factors,
including crop yields, weather patterns, labor costs and changes in oil prices. We may not be able to create suitable design
solutions that utilize raw materials with attractive prices or, alternatively, to pass higher raw materials prices and related
transportation  costs  on  to  our  customers.  We  are  not  always  successful  in  our  efforts  to  protect  our  business  from  the
volatility of the market price of raw materials, and our business can be materially affected by dramatic movements in prices
of raw materials. The ultimate effect of this change on our earnings cannot be quantified, as the effect of movements

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in  raw  materials  prices  on  industry  selling  prices  are  uncertain,  but  any  significant  increase  in  these  prices  could  have  a
material adverse effect on our business, financial condition and operating results.

Our  reliance  on  independent  manufacturers  could  cause  delays  or  quality  issues  which  could  damage  customer
relationships.

We use approximately eight independent manufacturers to assemble or produce all of our products. We are dependent on
the  ability  of  these  independent  manufacturers  to  adequately  finance  the  production  of  goods  ordered  and  maintain
sufficient manufacturing capacity. The use of independent manufacturers to produce finished goods and the resulting lack
of direct control could subject us to difficulty in obtaining timely delivery of products of acceptable quality. We generally
do  not  have  long-term  written  agreements  with  any  independent  manufacturers.  As  a  result,  any  single  manufacturing
contractor could unilaterally terminate its relationship with us at any time. Supply disruptions from these manufacturers (or
any of our other manufacturers) could have a material adverse effect on our ability to meet customer demands, if we are
unable  to  source  suitable  replacement  materials  at  acceptable  prices  or  at  all.  Moreover,  alternative  manufacturers,  if
available, may not be able to provide us with products or services of a comparable quality, at an acceptable price or on a
timely  basis.  We  may  also,  from  time  to  time,  make  a  decision  to  enter  into  a  relationship  with  a  new  manufacturer.
Identifying  a  suitable  supplier  is  an  involved  process  that  requires  us  to  become  satisfied  with  their  quality  control,
responsiveness and service, financial stability and labor and other ethical practices. There can be no assurance that there
will not be a disruption in the supply of our products from independent manufacturers or that any new manufacturer will be
successful in producing our products in a manner we expected. The failure of any independent manufacturer to perform or
the loss of any independent manufacturer could have a material adverse effect on our business, results of operations and
financial condition.

If  our  independent  manufacturers  fail  to  use  ethical  business  practices  and  comply  with  applicable  laws  and
regulations, our brand image could be harmed due to negative publicity.

We  have  established  and  currently  maintain  operating  guidelines  which  promote  ethical  business  practices  such  as  fair
wage  practices,  compliance  with  child  labor  laws  and  other  local  laws.  While  we  monitor  compliance  with  those
guidelines, we do not control our independent manufacturers or their business practices. Accordingly, we cannot guarantee
their compliance with our guidelines. A lack of demonstrated compliance could lead us to seek alternative suppliers, which
could  increase  our  costs  and  result  in  delayed  delivery  of  our  products,  product  shortages  or  other  disruptions  of  our
operations.

Violation  of  labor  or  other  laws  by  our  independent  manufacturers  or  the  divergence  of  an  independent  manufacturer’s
labor or other practices from those generally accepted as ethical in the U.S. or other markets in which we do business could
also attract negative publicity for us and our brand. From time to time, our audit results have revealed a lack of compliance
in  certain  respects,  including  with  respect  to  local  labor,  safety  and  environmental  laws.  Other  fashion  companies  have
faced criticism after highly-publicized incidents or compliance issues have occurred or been exposed at factories producing
their  products.  To  the  extent  our  manufacturers  do  not  bring  their  operations  into  compliance  with  such  laws  or  resolve
material  issues  identified  in  any  of  our  audit  results,  we  may  face  similar  criticism  and  negative  publicity.  This  could
diminish the value of our brand image and reduce demand for our merchandise. In addition, other fashion companies have
encountered organized boycotts of their products in such situations. If we, or other companies in our industry, encounter
similar problems in the future, it could harm our brand image, stock price and results of operations.

Monitoring  compliance  by  independent  manufacturers  is  complicated  by  the  fact  that  expectations  of  ethical  business
practices  continually  evolve,  may  be  substantially  more  demanding  than  applicable  legal  requirements  and  are  driven  in
part by legal developments and by diverse groups active in publicizing and organizing public responses to perceived ethical
shortcomings. Accordingly, we cannot predict how such expectations might develop in the future and cannot be certain that
our guidelines would satisfy all parties who are active in monitoring and publicizing perceived shortcomings in labor and
other business practices worldwide.

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If  we  are  unable  to  identify  and  successfully  acquire  additional  trademarks,  our  growth  may  be  limited  and,  even  if
additional trademarks are acquired, we may not realize anticipated benefits due to integration or licensing difficulties.

While  we  are  focused  on  growing  our  existing  brands,  we  intend  to  selectively  seek  to  acquire  additional  intellectual
property.  However,  as  our  competitors  continue  to  pursue  a  brand  management  model,  acquisitions  may  become  more
expensive  and  suitable  acquisition  candidates  could  become  more  difficult  to  find.  In  addition,  even  if  we  successfully
acquire additional intellectual property or the rights to use additional intellectual property, we may not be able to achieve or
maintain  profitability  levels  that  justify  our  investment  in,  or  realize  planned  benefits  with  respect  to,  those  additional
brands.

Although we will seek to temper our acquisition risks by following acquisition guidelines relating to purchase price and
valuation, projected returns, existing strength of the brand, its diversification benefits to us, its potential licensing scale and
creditworthiness  of  licensee  base,  acquisitions,  whether  they  be  of  additional  intellectual  property  assets  or  of  the
companies  that  own  them,  entail  numerous  risks,  any  of  which  could  detrimentally  affect  our  reputation,  our  results  of
operations, and/or the value of our common stock. These risks include, among others:

·

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·

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·

unanticipated costs associated with the target acquisition or its integration with our company;

our ability to identify or consummate additional quality business opportunities, including potential licenses and
new product lines and markets;

negative effects on reported results of operations from acquisition related charges and costs, and amortization of
acquired intangibles;

diversion of management’s attention from other business concerns;

the challenges of maintaining focus on, and continuing to execute, core strategies and business plans as our brand
and license portfolio grows and becomes more diversified;

adverse effects on existing licensing and other relationships;

potential difficulties associated with the retention of key employees, and difficulties, delays and unanticipated
costs associated with the assimilation of personnel, operations, systems and cultures, which may be retained by us
in connection with or as a result of our acquisitions;

risks of entering new domestic and international markets (whether it be with respect to new licensed product
categories or new licensed product distribution channels) or markets in which we have limited prior experience;
and

increased concentration in our revenues with one or more customers in the event that the brand has distribution
channels in which we currently distribute products under one or more of our brands.

When  we  acquire  intellectual  property  assets  or  the  companies  that  own  them,  our  due  diligence  reviews  are  subject  to
inherent  uncertainties  and  may  not  reveal  all  potential  risks.  We  may  therefore  fail  to  discover  or  inaccurately  assess
undisclosed or contingent liabilities, including liabilities for which we may have responsibility as a successor to the seller
or the target company. As a successor, we may be responsible for any past or continuing violations of law by the seller or
the target company. Although we will generally attempt to seek contractual protections through representations, warranties
and indemnities, we cannot be sure that we will obtain such provisions in our acquisitions or that such provisions will fully
protect us from all unknown, contingent or other liabilities or costs. Finally, claims against us relating to any acquisition
may necessitate our seeking claims against the seller for which the seller may not, or may not be able to, indemnify us or
that may exceed the scope, duration or amount of the seller’s indemnification obligations.

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Acquiring  additional  intellectual  property  could  also  have  a  significant  effect  on  our  financial  position  and  could  cause
substantial  fluctuations  in  our  quarterly  and  yearly  operating  results.  Acquisitions  could  result  in  the  recording  of
significant  goodwill  and  intangible  assets  on  our  financial  statements,  the  amortization  or  impairment  of  which  would
reduce  our  reported  earnings  in  subsequent  years.  No  assurance  can  be  given  with  respect  to  the  timing,  likelihood  or
financial or business effect of any possible transaction. Moreover, our ability to grow through the acquisition of additional
intellectual property will also depend on the availability of capital to complete the necessary acquisition arrangements. In
the  event  that  we  are  unable  to  obtain  debt  financing  on  acceptable  terms  for  a  particular  acquisition,  we  may  elect  to
pursue  the  acquisition  through  the  issuance  by  us  of  shares  of  our  common  stock  (and,  in  certain  cases,  convertible
securities) as equity consideration, which could dilute our common stock and reduce our earnings per share, and any such
dilution could reduce the market price of our common stock unless and until we were able to achieve revenue growth or
cost  savings  and  other  business  economies  sufficient  to  offset  the  effect  of  such  an  issuance.  Acquisitions  of  additional
brands  may  also  involve  challenges  related  to  integration  into  our  existing  operations,  merging  diverse  cultures,  and
retaining  key  employees.  Any  failure  to  integrate  additional  brands  successfully  in  the  future  may  adversely  impact  our
reputation and business.

As a result, there is no guarantee that our stockholders will achieve greater returns as a result of any future acquisitions we
complete.

Our failure to protect our proprietary rights could compromise our competitive position and decrease the value of our
brands.

We  own,  through  our  wholly  owned  subsidiaries,  various  U.S.  federal  trademark  registrations  and  foreign  trademark
registrations for our brands, together with pending applications for registration, which are vital to the success and further
growth of our business and which we believe have significant value. We rely primarily upon a combination of trademarks,
copyrights,  and  contractual  restrictions  to  protect  and  enforce  our  intellectual  property  rights  domestically  and
internationally. We believe that such measures afford only limited protection and, accordingly, there can be no assurance
that  the  actions  taken  by  us  to  establish,  protect,  and  enforce  our  trademarks  and  other  proprietary  rights  will  prevent
infringement of our intellectual property rights by others, or prevent the loss of licensing revenue or other damages caused
therefrom.

For instance, despite our efforts to protect and enforce our intellectual property rights, unauthorized parties may attempt to
copy aspects of our intellectual property, which could harm the reputation of our brands, decrease their value, and/or cause
a decline in our licensees’ sales and thus our revenues. Further, we and our licensees may not be able to detect infringement
of our intellectual property rights quickly or at all, and at times, we or our licensees may not be successful in combating
counterfeit, infringing, or knockoff products, thereby damaging our competitive position. In addition, we depend upon the
laws of the countries where our licensees’ products are sold to protect our intellectual property. Intellectual property rights
may  be  unavailable  or  limited  in  some  countries  because  standards  of  registration  and  ownership  vary  internationally.
Consequently, in certain foreign jurisdictions, we have elected or may elect not to apply for trademark registrations. Also,
in certain jurisdictions, as described above, certain H by Halston and H Halston trademark registrations or applications that
we acquired (including but not limited to those based upon “intent to use”) may not yet be recorded in our name, due to
laws governing the timing and nature of certain trademark assignments. Where laws limit our ability to record in our name
trademarks that we have purchased, we have obtained by way of license all necessary rights to operate our business.

While we generally apply for trademarks in most countries where we license or intend to license our trademarks, we may
not accurately predict all of the countries where trademark protection will ultimately be desirable. If we fail to timely file a
trademark application in any such country, we may be precluded from obtaining a trademark registration in such country at
a  later  date.  Failure  to  adequately  pursue  and  enforce  our  trademark  rights  could  damage  our  brands,  enable  others  to
compete with our brands and impair our ability to compete effectively.

In addition, in the future, we may be required to assert infringement claims against third parties or more third parties may
assert infringement claims against us. Any resulting litigation or proceeding could result in significant expense to us and
divert the efforts of our management personnel, whether or not such litigation or proceeding is determined in our favor. To
the extent that any of our trademarks were ever deemed to violate the proprietary rights of others in any litigation or

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proceeding  or  as  a  result  of  any  claim,  we  may  be  prevented  from  using  them,  which  could  cause  a  termination  of  our
contractual arrangements, and thus our revenue stream, with respect to those trademarks. Litigation could also result in a
judgment or monetary damages being levied against us.

We are dependent upon our Chief Executive Officer and other key executives. If we lose the services of these individuals
we may not be able to fully implement our business plan and future growth strategy, which would harm our business
and prospects.

Our success is largely dependent upon the efforts of Robert W. D’Loren, our Chief Executive Officer and Chairman of our
board  of  directors.  Our  continued  success  is  largely  dependent  upon  his  continued  efforts  and  those  of  our  other  key
executives.  Although  we  entered  into  an  employment  agreement  with  Mr.  D’Loren,  as  well  as  employment  agreements
with  other  executives  and  key  employees,  including  Isaac  Mizrahi  and  Judith  Ripka,  such  persons  can  terminate  their
employment with us at their option, and there is no guarantee that we will not lose the services of our executive officers or
key employees. To the extent that any of their services become unavailable to us, we will be required to hire other qualified
executives, and we may not be successful in finding or hiring adequate replacements. This could impede our ability to fully
implement our business plan and future growth strategy, which would harm our business and prospects. In addition, Bank
Hapoalim B.M. requires that Robert W. D’Loren is the Chairman of the board of directors of the Company. The failure of
Mr.  D’Loren  to  continue  in  his  duties  as  Chairman  of  our  board  of  directors  would  result  in  a  default  under  the  credit
facility with Bank Hapoalim B.M.

Our trademarks and other intangible assets are subject to impairment charges under accounting guidelines.

Intangible  assets  including  our  trademarks  represent  a  substantial  portion  of  our  assets.  Under  accounting  principles
generally accepted in the United States of America (“GAAP”), indefinite lived intangible assets, including our trademarks,
are not amortized, but must be tested for impairment annually or more frequently if events or circumstances indicate the
asset  may  be  impaired.  The  estimated  useful  life  of  an  intangible  asset  must  be  evaluated  each  reporting  period  to
determine whether events and circumstances continue to support an indefinite useful life. Finite lived intangible assets are
amortized  over  their  estimated  useful  lives.  Non-renewal  of  license  agreements  or  other  factors  affecting  our  market
segments  or  brands  could  result  in  significantly  reduced  revenue  for  a  brand,  which  could  result  in  a  devaluation  of  the
affected trademark. If such devaluations of our trademarks were to occur, a material impairment in the carrying value of
one or more of our trademarks could also occur and be charged as a non-cash expense to our operating results, which could
be material. For the year ended December 31, 2019, we recorded a $6.2 million impairment charge related to the Ripka
Brand  trademarks,  driven  by  the  timing  of  the  continued  transition  from  a  licensing  model  to  a  wholesale  and  direct  to
consumer  model.  Any  further  write-down  of  intangible  assets  resulting  from  future  periodic  evaluations  would,  as
applicable, either decrease our net income or increase our net loss and those decreases or increases could be material.

Changes in effective tax rates or adverse outcomes resulting from examination of our income or other tax returns could
adversely affect our results.

Our  future  effective  tax  rates  could  be  adversely  affected  by  changes  in  the  valuation  of  our  deferred  tax  assets  and
liabilities, or by changes in tax laws or by a change in allocation of state and local jurisdictions, or interpretations thereof.
The  Company  currently  files  U.S.  federal  tax  returns  and  various  state  tax  returns.  Tax  years  that  remain  open  for
assessment  for  federal  and  state  purposes  include  years  ended  December  31,  2016  through  December  31,  2019.  We
regularly  assess  the  likelihood  of  recovering  the  amount  of  deferred  tax  assets  recorded  on  the  balance  sheet  and  the
likelihood  of  adverse  outcomes  resulting  from  examinations  by  various  taxing  authorities  in  order  to  determine  the
adequacy of our provision for income taxes. Although under the 2017 Tax Cuts and Jobs Act Federal tax rates are lower,
certain expenses will be either reduced or eliminated, causing the Company to have increased taxable income, which may
have an adverse effect on our future income tax obligations. We cannot guarantee that the outcomes of these evaluations
and continuous examinations will not harm our reported operating results and financial condition.

We must successfully maintain and/or upgrade our information technology systems.

We rely on various information technology systems to manage our operations, which subject us to inherent costs and risks
associated with maintaining, upgrading, replacing, and changing these systems, including impairment of our information

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technology, potential disruption of our internal control systems, substantial capital expenditures, demands on management
time,  cyber  security  breaches  and  other  risks  of  delays  or  difficulties  in  upgrading,  transitioning  to  new  systems,  or  of
integrating new systems into our current systems.

A decline in general economic conditions resulting in a decrease in consumer spending levels and an inability to access
capital may adversely affect our business.

The  success  of  our  operations  depends  on  consumer  spending.  Consumer  spending  is  impacted  by  a  number  of  factors
which are beyond our control, including actual and perceived economic conditions affecting disposable consumer income
(such  as  unemployment,  wages,  energy  costs  and  consumer  debt  levels),  customer  traffic  within  shopping  and  selling
environments, business conditions, interest rates and availability of credit and tax rates in the general economy and in the
international, regional and local markets in which our products are sold and the impact of natural disasters and pandemics
and  disease  outbreaks  such  as  the  COVID-19  pandemic.  Global  economic  conditions  historically  included  significant
recessionary  pressures  and  declines  in  employment  levels,  disposable  income  and  actual  and/or  perceived  wealth  and
further declines in consumer confidence and economic growth. A depressed economic environment is often characterized
by  a  decline  in  consumer  discretionary  spending  and  has  disproportionately  affected  retailers  and  sellers  of  consumer
goods,  particularly  those  whose  goods  are  viewed  as  discretionary  or  luxury  purchases,  including  fashion  apparel  and
accessories such as ours. Such factors as well as another shift towards recessionary conditions have in the past, and could in
the future, devalue our brands, which could result in an impairment in its carrying value, which could be material, create
downward  pricing  pressure  on  the  products  carrying  our  brands,  and  adversely  impact  our  sales  volumes  and  overall
profitability.  Further,  economic  and  political  volatility  and  declines  in  the  value  of  foreign  currencies  could  negatively
impact  the  global  economy  as  a  whole  and  have  a  material  adverse  effect  on  the  profitability  and  liquidity  of  our
operations, as well as hinder our ability to grow through expansion in the international markets. In addition, domestic and
international political situations also affect consumer confidence, including the threat, outbreak or escalation of terrorism,
military conflicts or other hostilities around the world. Furthermore, changes in the credit and capital markets, including
market disruptions, limited liquidity, and interest rate fluctuations, may increase the cost of financing or restrict our access
to potential sources of capital for future acquisitions.

The risks associated with our business are more acute during periods of economic slowdown or recession. Accordingly, any
prolonged economic slowdown or a lengthy or severe recession with respect to either the U.S. or the global economy is
likely to have a material adverse effect on our results of operations, financial condition, and business prospects.

System security risk issues as well as other major system failures could disrupt our internal operations or information
technology services, and any such disruption could negatively impact our net sales, increase our expenses and harm our
reputation.

Experienced computer programmers and hackers, and even internal users, may be able to penetrate our network security
and  misappropriate  our  confidential  information  or  that  of  third  parties,  including  our  customers,  enter  into  or  facilitate
fraudulent  transactions,  create  system  disruptions  or  cause  shutdowns.  In  addition,  employee  error,  malfeasance  or  other
errors in the storage, use or transmission of any such information could result in a disclosure to third parties outside of our
network. As a result, we could incur significant expenses addressing problems created by any such inadvertent disclosure
or any security breaches of our network. In addition, we rely on third parties for the operation of our websites, and for the
various social media tools and websites we use as part of our marketing strategy.

Consumers  are  increasingly  concerned  over  the  security  of  personal  information  transmitted  over  the  internet,  consumer
identity theft and user privacy, and any compromise of customer information could subject us to customer or government
litigation  and  harm  our  reputation,  which  could  adversely  affect  our  business  and  growth.  Moreover,  we  could  incur
significant  expenses  or  disruptions  of  our  operations  in  connection  with  system  failures  or  breaches.  In  addition,
sophisticated  hardware  and  operating  system  software  and  applications  that  we  procure  from  third  parties  may  contain
defects in design or manufacture, including “bugs” and other problems that could unexpectedly interfere with the operation
of our systems. The costs to us to eliminate or alleviate security problems, viruses and bugs, or any problems associated
with our newly transitioned systems or outsourced services could be significant, and the efforts to address these problems
could  result  in  interruptions,  delays  or  cessation  of  service  that  may  impede  our  sales,  distribution  or  other  critical
functions. In addition to taking the necessary precautions ourselves, we require that third-party service providers

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implement reasonable security measures to protect our customers’ identity and privacy as well as credit card information.
We  do  not,  however,  control  these  third-party  service  providers  and  cannot  guarantee  that  no  electronic  or  physical
computer break-ins and security breaches will occur in the future. We could also incur significant costs in complying with
the multitude of state, federal and foreign laws, including the European Union’s general data protection regulations to be
effective  in  May  2018,  regarding  the  use  and  unauthorized  disclosure  of  personal  information,  to  the  extent  they  are
applicable. In the case of a disaster affecting our information technology systems, we may experience delays in recovery of
data, inability to perform vital corporate functions, tardiness in required reporting and compliance, failures to adequately
support our operations and other breakdowns in normal communication and operating procedures that could materially and
adversely affect our financial condition and results of operations.

Changes in laws could make conducting our business more expensive or otherwise change the way we do business.

We  are  subject  to  numerous  domestic  and  international  regulations,  including  labor  and  employment,  customs,  truth-in-
advertising,  consumer  protection,  data  protection,  and  zoning  and  occupancy  laws  and  ordinances  that  regulate  retailers
generally  or  govern  the  importation,  promotion  and  sale  of  merchandise  and  the  operation  of  stores  and  warehouse
facilities.  If  these  regulations  were  to  change  or  were  violated  by  our  management,  employees,  vendors,  independent
manufacturers  or  partners,  the  costs  of  certain  goods  could  increase,  or  we  could  experience  delays  in  shipments  of  our
products, be subject to fines or penalties, or suffer reputational harm, which could reduce demand for our merchandise and
hurt our business and results of operations.

In  addition  to  increased  regulatory  compliance  requirements,  changes  in  laws  could  make  ordinary  conduct  of  business
more  expensive  or  require  us  to  change  the  way  we  do  business.  Laws  related  to  employee  benefits  and  treatment  of
employees, including laws related to limitations on employee hours, supervisory status, leaves of absence, mandated health
benefits,  overtime  pay,  unemployment  tax  rates  and  citizenship  requirements,  could  negatively  impact  us,  by  increasing
compensation and benefits costs, which would in turn reduce our profitability.

Moreover,  changes  in  product  safety  or  other  consumer  protection  laws  could  lead  to  increased  costs  to  us  for  certain
merchandise, or additional labor costs associated with readying merchandise for sale. It is often difficult for us to plan and
prepare for potential changes to applicable laws and future actions or payments related to such changes could be material to
us.

Risks Related to an Investment in Our Securities

If  we  fail  to  maintain  an  effective  system  of  internal  control,  we  may  not  be  able  to  report  our  financial  results
accurately or in a timely fashion, and we may not be able to prevent fraud. In such case, our stockholders could lose
confidence  in  our  financial  reporting,  which  would  harm  our  business  and  could  negatively  impact  the  price  of  our
stock.

Pursuant to Section 404 of the Sarbanes-Oxley Act of 2002, we are required to include in our Annual Report on Form 10‑K
our assessment of the effectiveness of our internal control over financial reporting. We have dedicated a significant amount
of time and resources to ensure compliance with this legislation for the year ended December 31, 2019 and will continue to
do  so  for  future  fiscal  periods.  We  cannot  be  certain  that  future  material  changes  to  our  internal  control  over  financial
reporting  will  be  effective.  If  we  cannot  adequately  maintain  the  effectiveness  of  our  internal  control  over  financial
reporting,  we  may  be  subject  to  sanctions  or  investigation  by  regulatory  authorities,  such  as  the  SEC.  Any  such  action
could adversely affect our financial results and the market price of our common stock. Moreover, if we discover a material
weakness,  the  disclosure  of  that  fact,  even  if  quickly  remedied,  could  reduce  the  market’s  confidence  in  our  financial
statements and harm our stock price.

Our independent registered public accounting firm will not be required to attest to the effectiveness of our internal control
over financial reporting until we are no longer a “smaller reporting company.” At such time that an attestation is required,
our independent registered public accounting firm may issue a report that is adverse or qualified in the event that they are
not satisfied with the level at which our controls are documented, designed or operating. Our remediation efforts may not
enable us to avoid a material weakness or significant deficiency in the future.

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Management exercises significant control over matters requiring shareholder approval, which may result in the delay or
prevention of a change in our control.

Pursuant  to  a  voting  agreement,  IM  Ready-Made,  LLC,  Isaac  Mizrahi,  and  Marisa  Gardini  agreed  to  appoint  a  person
designated by our board of directors as their collective irrevocable proxy and attorney-in-fact with respect to the shares of
the common stock received by them. The proxy holder will vote in favor of matters recommended or approved by the board
of  directors.  The  board  of  directors  has  designated  Robert  W.  D’Loren  as  proxy.  Also,  pursuant  to  separate  voting
agreements, each of Judith Ripka and the H Company IP, LLC and certain other parties have agreed to appoint Mr. D’Loren
as their respective irrevocable proxy and attorney-in-fact with respect to the shares of the common stock issued to them by
us. The proxy holder shall vote in favor of matters recommended or approved by the board of directors.

The combined voting power of the common stock ownership of our officers, directors, and key employees is approximately
61% of our voting securities as of March 30, 2020. As a result, our management and key employees through such stock
ownership will exercise significant influence over all matters requiring shareholder approval, including the election of our
directors  and  approval  of  significant  corporate  transactions.  This  concentration  of  ownership  in  management  and  key
employees may also have the effect of delaying or preventing a change in control of us that may be otherwise viewed as
beneficial by stockholders other than management. There is also a risk that our existing management and a limited number
of stockholders may have interests which are different from certain stockholders and that they will pursue an agenda which
is beneficial to themselves at the expense of other stockholders.

There  are  limitations  on  the  liabilities  of  our  directors  and  executive  officers.  Under  certain  circumstances,  we  are
obligated  to  indemnify  our  directors  and  executive  officers  against  liability  and  expenses  incurred  by  them  in  their
service to us.

Pursuant to our amended and restated certificate of incorporation and under Delaware law, our directors are not liable to us
or our stockholders for monetary damages for breach of fiduciary duty, except for liability for breach of a director’s duty of
loyalty, acts or omissions by a director not in good faith or which involve intentional misconduct or a knowing violation of
law, dividend payments or stock repurchases that are unlawful under Delaware law or any transaction in which a director
has derived an improper personal benefit. In addition, we have entered into indemnification agreements with each of our
directors and executive officers. These agreements, among other things, require us to indemnify each director and executive
officer  for  certain  expenses,  including  attorneys’  fees,  judgments,  fines  and  settlement  amounts,  incurred  by  any  such
person in any action or proceeding, including any action by us or in our right, arising out of the person’s services as one of
our directors or executive officers. The costs associated with providing indemnification under these agreements could be
harmful to our business and have an adverse effect on results of operations.

Our common stock is currently thinly traded, and you may be unable to sell at or near ask prices or at all if you need to
sell or liquidate a substantial number of shares at one time.

Although our common stock is listed on the NASDAQ Global Market, our common stock is currently traded at relatively
low volumes. As a result, the number of persons interested in purchasing our common stock at or near bid prices at any
given time may be relatively small. This situation is attributable to a number of factors, including that we are currently a
small company which is still relatively unknown to securities analysts, stock brokers, institutional investors and others in
the  investment  community  that  generate  or  influence  sales  volume,  and  that  even  if  we  came  to  the  attention  of  such
persons, they tend to be risk-averse and reluctant to follow an unproven company such as ours or purchase or recommend
the purchase of our shares until such time as we become more seasoned and viable. As a consequence, there may be periods
of several days or more when trading activity in our shares is minimal, as compared to a seasoned issuer which has a large
and steady volume of trading activity that will generally support continuous sales without an adverse effect on share price.
We cannot provide any assurance that a broader or more active public trading market for our common stock will develop or
be sustained, or that trading levels will be sustained.

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The market price of our common stock has declined over the past three years and may be volatile, which could reduce
the market price of our common stock.

Currently the publicly traded shares of our common stock are not widely held, and do not have significant trading volume,
and,  therefore,  may  experience  significant  price  and  volume  fluctuations.  Although  our  common  stock  is  quoted  on  the
NASDAQ  Global  Market,  this  does  not  assure  that  a  meaningful,  consistent  trading  market  will  develop  or  that  the
volatility  will  decline.  This  market  volatility  could  reduce  the  market  price  of  the  common  stock,  regardless  of  our
operating performance. In addition, the trading price of the common stock has been volatile over the past few years and
could  change  significantly  over  short  periods  of  time  in  response  to  actual  or  anticipated  variations  in  our  quarterly
operating  results,  announcements  by  us,  our  licensees  or  our  respective  competitors,  factors  affecting  our  licensees’
markets generally and/or changes in national or regional economic conditions, making it more difficult for shares of the
common stock to be sold at a favorable price or at all. The market price of the common stock could also be reduced by
general  market  price  declines  or  market  volatility  in  the  future  or  future  declines  or  volatility  in  the  prices  of  stocks  for
companies in the trademark licensing business or companies in the industries in which our licensees compete.

Our common stock may be subject to the penny stock rules adopted by the SEC that require brokers to provide extensive
disclosure  to  their  customers  prior  to  executing  trades  in  penny  stocks.  These  disclosure  requirements  may  cause  a
reduction in the trading activity of our common stock, which could make it more difficult for our stockholders to sell
their securities.

Rule 3a51‑1 of the Exchange Act establishes the definition of a “penny stock,” for purposes relevant to us, as any equity
security that has a minimum bid price of less than $5.00 per share or with an exercise price of less than $5.00 per share,
subject  to  a  limited  number  of  exceptions,  including  for  having  securities  registered  on  certain  national  securities
exchanges.  If  our  common  stock  were  delisted  from  the  NASDAQ,  market  liquidity  for  our  common  stock  could  be
severely and adversely affected.

For any transaction involving a penny stock, unless exempt, the penny stock rules require that a broker or dealer approve a
person’s account for transactions in penny stocks and the broker or dealer receive from the investor a written agreement to
the transaction setting forth the identity and quantity of the penny stock to be purchased. In order to approve a person’s
account for transactions in penny stocks, the broker or dealer must obtain financial information and investment experience
and objectives of the person and make a reasonable determination that the transactions in penny stocks are suitable for that
person and that that person has sufficient knowledge and experience in financial matters to be capable of evaluating the
risks of transactions in penny stocks.

The broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prepared by the SEC
relating to the penny stock market, which, in highlight form, sets forth:

·

·

the basis on which the broker or dealer made the suitability determination; and

that the broker or dealer received a signed, written agreement from the investor prior to the transaction.

Disclosure  also  has  to  be  made  about  the  risks  of  investing  in  penny  stocks  in  both  public  offerings  and  in  secondary
trading  and  commission  payable  to  both  the  broker-dealer  and  the  registered  representative,  current  quotations  for  the
securities  and  the  rights  and  remedies  available  to  an  investor  in  cases  of  fraud  in  penny  stock  transactions.
Finally, monthly statements have to be sent disclosing recent price information for the penny stock held in the account and
information on the limited market in penny stocks.

Because  of  these  regulations,  broker-dealers  may  not  wish  to  engage  in  the  above-referenced  necessary  paperwork  and
disclosures  and/or  may  encounter  difficulties  in  their  attempt  to  sell  shares  of  our  common  stock,  which  may  affect  the
ability of selling stockholders or other holders to sell their shares in any secondary market and have the effect of reducing
the  level  of  trading  activity  in  any  secondary  market.  These  additional  sales  practice  and  disclosure  requirements  could
impede the sale of our common stock even if and when our common stock becomes listed on the NASDAQ Global Market.
In addition, the liquidity for our common stock may decrease, with a corresponding decrease in the price of our common
stock.

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Although our common stock closed at $0.70 per share on March 26, 2020, no assurance can be given that the per share
price of our common stock will maintain such levels or that our stock will not be subject to these “penny stock” rules in the
future.

Investors  should  be  aware  that,  according  to  Commission  Release  No.  34‑29093,  the  market  for  “penny  stocks”  has
suffered in recent years from patterns of fraud and abuse. Such patterns include: (1) control of the market for the security
by  one  or  a  few  broker-dealers  that  are  often  related  to  the  promoter  or  issuer;  (2)  manipulation  of  prices  through
prearranged matching of purchases and sales and false and misleading press releases; (3) boiler room practices involving
high-pressure sales tactics and unrealistic price projections by inexperienced sales persons; (4) excessive and undisclosed
bid-ask  differential  and  markups  by  selling  broker-dealers;  and  (5)  the  wholesale  dumping  of  the  same  securities  by
promoters  and  broker-dealers  after  prices  have  been  manipulated  to  a  desired  level,  along  with  the  resulting  inevitable
collapse of those prices and with consequent investor losses. The occurrence of these patterns or practices could increase
the future volatility of our share price.

We may issue a substantial number of shares of common stock upon exercise of outstanding warrants and options and
to  satisfy  obligations  to  the  H  Company  IP,  LLC  (the  “Halston  Heritage  Earn-Out”)  if  certain  conditions,  including
royalty revenue targets, are met.

As of December 31, 2019, we had outstanding warrants and options to purchase 7,802,440 shares of our common stock.
The holders of warrants and options will likely exercise such securities at a time when the market price of our common
stock exceeds the exercise price. Therefore, exercises of warrants and options will result in a decrease in the net tangible
book value per share of our common stock and such decrease could be material.

The  issuance  of  shares  to  satisfy  such  obligations  and  upon  exercise  of  outstanding  warrants  and  options  will  dilute  our
then-existing stockholders’ percentage ownership of our company, and such dilution could be substantial. In addition, our
growth  strategy  includes  the  acquisition  of  additional  brands,  and  we  may  issue  shares  of  our  common  stock  as
consideration for acquisitions. Sales or the potential for sale of a substantial number of such shares could adversely affect
the market price of our common stock, particularly if our common stock remains thinly traded at such time.

As  of  December  31,  2019,  we  had  an  aggregate  of  1,900,793  shares  of  common  stock  available  for  grants  under  our
Amended  and  Restated  2011  Equity  Incentive  Plan  (the  "Plan")  to  our  directors,  executive  officers,  employees,  and
consultants.  Issuances  of  common  stock  pursuant  to  the  exercise  of  stock  options  or  other  stock  grants  or  awards  which
may be granted under our Plan will dilute your interest in us.

We do not anticipate paying cash dividends on our common stock.

You should not rely on an investment in our common stock to provide dividend income, as we have not paid dividends on
our  common  stock,  and  we  do  not  plan  to  pay  any  dividends  in  the  foreseeable  future.  Instead,  we  plan  to  retain  any
earnings  to  maintain  and  expand  our  existing  licensing  operations,  further  develop  our  trademarks,  and  finance  the
acquisition  of  additional  trademarks.  Accordingly,  investors  must  rely  on  sales  of  their  common  stock  after  price
appreciation,  which  may  never  occur,  as  the  only  way  to  realize  any  return  on  their  investment.  In  addition,  our  credit
facility with Bank Hapoalim B.M. limits the amount of cash dividends we may pay while amounts under the credit facility
are outstanding.

Provisions of our corporate charter documents could delay or prevent change of control.

Our certificate of incorporation authorizes our board of directors to issue up to 1,000,000 shares of preferred stock without
stockholder  approval,  in  one  or  more  series,  and  to  fix  the  dividend  rights,  terms,  conversion  rights,  voting  rights,
redemption  rights  and  terms,  liquidation  preferences,  and  any  other  rights,  preferences,  privileges,  and  restrictions
applicable to each new series of preferred stock. The designation of preferred stock in the future could make it difficult for
third  parties  to  gain  control  of  our  company,  prevent  or  substantially  delay  a  change  in  control,  discourage  bids  for  the
common stock at a premium, or otherwise adversely affect the market price of the common stock.

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Holders of our common stock may be subject to restrictions on the use of Rule 144 by shell companies or former shell
companies.

Historically, the SEC has taken the position that Rule 144 under the Securities Act of 1933, as amended, or the Securities
Act, is not available for the resale of securities initially issued by companies that are, or previously were, shell companies
(we were considered a shell company on and prior to September 29, 2011), to their promoters or affiliates despite technical
compliance with the requirements of Rule 144. The SEC prohibits the use of Rule 144 for resale of securities issued by
shell companies (other than business transaction related shell companies) or issuers that have been at any time previously a
shell company. The SEC has provided an important exception to this prohibition, however, if the following conditions are
met:  the  issuer  of  the  securities  that  was  formerly  a  shell  company  has  ceased  to  be  a  shell  company;  the  issuer  of  the
securities is subject to the reporting requirements of Section 13 or 15(d) of the Exchange Act; the issuer of the securities
has filed all Exchange Act reports and material required to be filed, as applicable, during the preceding 12 months (or such
shorter  period  that  the  issuer  was  required  to  file  such  reports  and  materials),  other  than  Form  8‑K  reports;  and  at  least
one year has elapsed from the time that the issuer filed current Form 10 type information with the SEC reflecting its status
as an entity that is not a shell company. As such, due to the fact that we had been a shell company prior to September 2011,
holders of “restricted securities” within the meaning of Rule 144, when reselling their shares pursuant to Rule 144, shall be
subject to the conditions set forth herein.

Item 2.      Properties

We currently lease and maintain our corporate offices and operations facility located at 1333 Broadway, 10th floor, New
York, New York. We entered into a lease agreement on July 8, 2015 for such offices of approximately 29,600 square feet of
office space. This lease commenced on March 1, 2016 and shall expire on October 30, 2027.

We also lease approximately 18,500 square feet of office space at 475 Tenth Avenue, 4th Floor, New York, New York. This
location  represents  our  former  corporate  offices  and  operations  facility,  which  we  relocated  to  our  current  location
described above in June 2016. This lease shall expire on February 28, 2022. We are currently subleasing this office space to
a third-party subtenant through February 27, 2022.

Item 3.      Legal Proceedings

In the ordinary course of business, from time to time we become involved in legal claims and litigation. In the opinion of
management, based on consultations with legal counsel, the disposition of litigation currently pending against us is unlikely
to  have,  individually  or  in  the  aggregate,  a  materially  adverse  effect  on  our  business,  financial  position,  results  of
operations, or cash flows. 

Item 4.        Mine Safety Disclosures

None. 

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PART II

Item 5.
Equity Securities

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Market Information

Our common stock is listed on the NASDAQ Global Market, under the trading symbol “XELB.”

The table below sets forth the range of quarterly high and low sales prices for our common stock in 2019 and 2018.

December 31, 2019
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

December 31, 2018
First Quarter
Second Quarter
Third Quarter
Fourth Quarter

Holders

  $
  $
  $
  $

  $
  $
  $
  $

High

Low

1.80   $
1.70   $
3.50   $
1.82   $

3.45   $
3.10   $
2.95   $
2.40   $

1.18
1.19
1.52
1.33

2.40
2.25
2.05
1.00

As of December 31, 2019, the number of our stockholders of record was 561 (excluding beneficial owners and any shares
held in street name or by nominees).

Dividends

We  have  never  declared  or  paid  any  cash  dividends  on  our  common  stock.  In  addition,  our  credit  facility  with  Bank
Hapoalim B.M. limits the amount of cash dividends we may pay while amounts under the credit facility are outstanding.
Furthermore, we expect to retain future earnings to finance our operations and expansion. The payment of cash dividends
in  the  future  will  be  at  the  discretion  of  our  board  of  directors  and  will  depend  upon  our  earnings  levels,  capital
requirements, any restrictive loan covenants, and other factors the board of directors considers relevant.

Securities authorized for issuance under equity compensation plans

2011 Equity Incentive Plan

Our Amended and Restated 2011 Equity Incentive Plan, which we refer to as the Plan, is designed and utilized to enable
the  Company  to  offer  its  employees,  officers,  directors,  consultants,  and  others  whose  past,  present,  and/or  potential
contributions to the Company have been, are, or will be important to the success of the Company, an opportunity to acquire
a proprietary interest in the Company. The following is a description of the Plan, as amended.

·

·

The Plan provides for the grant of stock options or restricted stock (any grant under the Plan, an “Award”). The
stock options may be incentive stock options or non-qualified stock options.

A total of 13,000,000 shares of common stock are eligible for issuance under the Plan, and the maximum number
of  shares  of  common  stock  with  respect  to  which  incentive  stock  options  may  be  granted  under  the  Plan  is
5,000,000.

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·

·

The Plan may be administered by the Board of Directors (the “Board”) or a committee consisting of two or more
members of the Board of Directors appointed by the Board (for purposes of this description, any such committee,
a “Committee”).

Officers and other employees of our Company or any parent or subsidiary of our Company who are at the time of
the  grant  of  an  Award  employed  by  us  or  any  parent  or  subsidiary  of  our  Company  are  eligible  to  be  granted
options or other Awards under the Plan. In addition, non-qualified stock options and other Awards may be granted
under the Plan to any person, including, but not limited to, directors, independent agents, consultants and attorneys
who the Board or the Committee, as the case may be, believes has contributed or will contribute to our success.

· With respect to incentive stock options granted to an eligible employee owning stock possessing more than 10%
of  the  total  combined  voting  power  of  all  classes  of  our  stock  or  the  stock  of  a  parent  or  subsidiary  of  our
Company  immediately  before  the  grant  (each,  a  “10%  Stockholder”),  such  incentive  stock  option  shall  not  be
exercisable more than 5 years from the date of grant.

·

·

·

·

·

·

·

The exercise price of an incentive stock option will not be less than the fair market value of the shares underlying
the option on the date the option is granted, provided, however, that the exercise price of an incentive stock option
granted to a 10% Stockholder may not be less than 110% of such fair market value.

The exercise price of a non-qualified stock option may not be less than fair market value of the shares of common
stock underlying the option on the date the option is granted.

Under  the  Plan,  we  may  not,  in  the  aggregate,  grant  incentive  stock  options  that  are  first  exercisable  by  any
individual optionee during any calendar year (under all such plans of the optionee’s employer corporation and its
“parent” and “subsidiary” corporations, as those terms are defined in Section 424 of the Internal Revenue Code) to
the  extent  that  the  aggregate  fair  market  value  of  the  underlying  stock  (determined  at  the  time  the  option  is
granted) exceeds $100,000.

Restricted  stock  awards  give  the  recipient  the  right  to  receive  a  specified  number  of  shares  of  common  stock,
subject  to  such  terms,  conditions  and  restrictions  as  the  Board  or  the  Committee,  as  the  case  may  be,  deems
appropriate.  Restrictions  may  include  limitations  on  the  right  to  transfer  the  stock  until  the  expiration  of  a
specified period of time and forfeiture of the stock upon the occurrence of certain events such as the termination
of employment prior to expiration of a specified period of time.

Certain Awards made under the Plan may be granted so that they qualify as “performance-based compensation”
(as  this  term  is  used  in  Internal  Revenue  Code  Section  162(m)  and  the  regulations  thereunder)  and  are  exempt
from the deduction limitation imposed by Code Section 162(m) (these Awards are referred to as “Performance-
Based Awards”). Under Internal Revenue Code Section 162(m), our tax deduction may be limited to the extent
total  compensation  paid  to  the  chief  executive  officer,  or  any  of  the  four  most  highly  compensated  executive
officers  (other  than  the  chief  executive  officer)  exceeds  $1  million  in  any  one  tax  year.  In  accordance  with  the
2017 Tax Cuts and Jobs Act, the tax deductibility for each of these executives will be limited to $1,000,000 of
compensation  annually,  including  any  performance-based  compensation.  Among  other  criteria,  Awards  only
qualify as performance-based awards if at the time of grant the compensation committee is comprised solely of
two or more “outside directors” (as this term is used in Internal Revenue Code Section 162(m) and the regulations
thereunder).  In  addition,  we  must  obtain  stockholder  approval  of  material  terms  of  performance  goals  for  such
“performance-based compensation.”

All stock options and certain stock awards, performance awards, and stock units granted under the Plan, and the
compensation  attributable  to  such  Awards,  are  intended  to  (i)  qualify  as  performance-based  awards  or  (ii)  be
otherwise exempt from the deduction limitation imposed by Internal Revenue Code Section 162(m).

No options or other Awards may be granted on or after the tenth anniversary of the effective date of the Plan.

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From time to time, the Company issues stock-based compensation to its officers, directors, employees, and consultants. The
maximum  term  of  options  granted  is  generally  10  years  and  generally  options  vest  over  a  period  of  six  months  to
four years. However, the Board may approve other vesting schedules. Options may be exercised in whole or in part. The
exercise price of stock options granted is generally the fair market value of the Company’s common stock as determined by
the Board on the date of grant, considering factors such as the sale of stock, results of operations, and consideration of the
fair value of comparable private companies in the industry.

The  fair  value  of  each  stock  option  award  is  estimated  using  the  Black-Scholes  option  pricing  model  based  on  certain
assumptions.  The  assumption  for  expected  term  is  based  on  evaluations  of  expected  future  employee  exercise  behavior.
Because  of  a  lack  of  historical  information,  we  use  the  simplified  method  to  determine  the  expected  term.  The  risk-free
interest rate is based on the U.S. Treasury rates at the date of grant with maturity dates approximately equal to the expected
term  at  the  grant  date.  The  historical  volatility  of  comparable  companies’  stock  is  used  as  the  basis  for  the  volatility
assumption. The Company has never paid cash dividends, and does not currently intend to pay cash dividends, and thus
assumes a 0% dividend yield.

The following table sets forth information as of December 31, 2019 regarding compensation plans under which our equity
securities are authorized for issuance.

Number of Securities

  Number of Securities  
to be Issued Upon
Exercise of

  Weighted Average
Exercise Price of

  Outstanding Options,   Outstanding Options,  
  Warrants and Rights   Warrants and Rights 

  Remaining Available for
Future Issuance Under
  Equity Compensation Plans
(Excluding Securities
Reflected in Column (a))
(c)

1,900,793

Plan Category
Equity compensation Plans (1)

(a)
7,802,440   $

(b)

3.43  

(1)   Pursuant to our 2011 Equity Incentive Plan.

Recent Sales of Unregistered Securities

There were no sales of unregistered or registered securities during the years ended December 2019 and 2018.

Purchases of equity securities by the issuer and affiliated purchasers

The  following  table  provides  information  with  respect  to  common  stock  repurchased  by  us  during  the  years  ended
December 31, 2019 and 2018.

Period

September 1, 2019 to September 30, 2019 (i)
October 1, 2019 to October 31, 2019 (i)
November 1, 2019 to November 30, 2019 (i)
December 1, 2019 to December 31, 2019 (i)
Total year ended December 31, 2019

March 1, 2018 to March 31, 2018 (i)
April 1, 2018 to April 30, 2018 (i)
May 1, 2018 to May 31, 2018 (i)
November 1, 2018 to November 30, 2018 (i)
Total year ended December 31, 2018

  Total Number of  
Shares of
Common Stock  
Purchased

Average
Price per
Share

    Total Number of Shares

of Common Stock
Purchased as
Part of a Publicly
Announced
Plan or Program

18,147   $
29,189  
57,980  
9,846  
115,162   $

43,638   $

181,486  
107  
145,920  
371,151   $

1.34  
1.75  
1.45  
1.45  
1.51  

3.25  
3.09  
2.80  
2.27  
2.79  

 —
 —
 —
 —
 —

 —
 —
 —
 —
 —

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(i) The shares were exchanged from employees and directors in connection with the income tax withholding obligations on behalf of

such employees and directors from the vesting of restricted stock.

Item 6.

Selected Financial Data

Smaller reporting companies are not required to provide the information required by this Item 6.

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

The  following  discussion  and  analysis  should  be  read  together  with  our  consolidated  financial  statements  and  the  notes
thereto,  included  in  Item  8  of  this  Annual  Report  on  Form  10‑K.  This  discussion  summarizes  the  significant  factors
affecting  our  consolidated  operating  results,  financial  condition  and  liquidity  and  cash  flows  for  the  years  ended
December  31,  2019  and  2018.  Except  for  historical  information,  the  matters  discussed  in  this  Management’s  Discussion
and  Analysis  of  Financial  Condition  and  Results  of  Operations  are  forward-looking  statements  that  involve  risks  and
uncertainties and are based upon judgments concerning factors that are beyond our control.

Overview

We are a media and consumer products company engaged in the design, production, marketing, wholesale distribution,  and
direct-to-consumer sales of branded apparel, footwear, accessories, jewelry, home goods and other consumer products, and
the acquisition of dynamic consumer lifestyle brands. We have developed a design, production, and supply chain capability
driven by its proprietary integrated technology platform. Currently, our brand portfolio consists of the Isaac Mizrahi Brand,
the  Judith  Ripka  Brand,  the  Halston  Brand,  the  C  Wonder  Brand,  and  other  proprietary  brands.    We  also  manage  the
Longaberger  brand  through  our  50%  ownership  interest  in  Longaberger  Licensing,  LLC.  Our  objective  is  to  build  a
diversified portfolio of lifestyle consumer brands through organic growth and the strategic acquisition of new brands. To
grow our brands, we are focused on the following primary strategies:

·

·

·

·

·

distribution and/or licensing our brands for distribution through interactive television (i.e. QVC, The Shopping
Channel) whereby we design, manage production, merchandise the shows, and manage the on-air talent;

licensing our brands to manufacturers and retailers for promotion and distribution through e-commerce, social
commerce, and traditional brick-and-mortar retail channels whereby we provide certain design services and, in
certain cases, manage supply and merchandising;

wholesale distribution of our brands to retailers that sell to the end consumer;  

distribution of our brands through our e-commerce site directly to the end consumer; and

quickly integrate additional consumer brands into our platform and leverage our design, production and marketing
capabilities, and distribution relationships.

We believe that we offer a unique value proposition to our retail and direct-to-consumer customers, and our licensees for
the following reasons:

·

·

·

our management team, including our officers’ and directors’ experience in, and relationships within the industry;

our design, production, sales, marketing, and supply chain and integrated technology platform enables us to design
and distribute trend-right product; and

our operating strategy, significant media and internet presence and distribution network.

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In January 2018, we launched our Judith Ripka Fine Jewelry e-commerce and wholesale operations and in November 2018,
we  launched  our  apparel  wholesale  business.  In  support  of  these  new  operations,  we  hired  a  new  Chief  Merchandising
Officer and built out the infrastructure to support these operations.

Our  vision  is  intended  to  reimagine  shopping,  entertainment,  and  social  as  one.  By  leveraging  digital  and  social  media
content across all distribution channels, we seek to drive consumer engagement and generate retail sales across our brands.
Our strong relationships with leading retailers and interactive television companies and cable networks enable us to reach
consumers in over 380 million homes worldwide and hundreds of millions of social media followers.

We believe our design, production and supply chain platform provides significant competitive advantages compared with
traditional  wholesale  apparel  companies  that  design,  manufacture,  and  distribute  products.  We  focus  on  our  core
competencies  of  design,  integrated  technologies,  design,  production  and  supply  chain  platform,  marketing,  and  brand
development. We believe that we offer a 360 degree solution to our retail partners that addresses many of the challenges
facing  the  retail  industry  today.  We  believe  our  platform  is  highly  scalable.  Additionally,  we  believe  we  can  quickly
integrate additional brands into our platform in order to leverage our design, production, and marketing capabilities, and
distribution network.

Summary of Critical Accounting Policies

The  preparation  of  consolidated  financial  statements  in  conformity  with  GAAP  requires  management  to  make  estimates
and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities
at  the  date  of  the  financial  statements  and  the  reported  amounts  of  revenues  and  expenses  during  the  reporting  period.
Critical accounting policies are those that are the most important to the portrayal of our financial condition and results of
operations, and that require our most difficult, subjective, and complex judgments as a result of the need to make estimates
about the effect of matters that are inherently uncertain. While our significant accounting policies are described in more
detail  in  the  notes  to  our  financial  statements,  our  most  critical  accounting  policies,  discussed  below,  pertain  to  revenue
recognition,  trademarks  and  other  intangible  assets,  stock-based  compensation,  fair  value  of  contingent  obligations,  and
income taxes. In applying such policies, we must use some amounts that are based upon our informed judgments and best
estimates. Estimates, by their nature, are based upon judgments and available information. The estimates that we make are
based  upon  historical  factors,  current  circumstances,  and  the  experience  and  judgment  of  management.  We  evaluate  our
assumptions and estimates on an ongoing basis.

Revenue Recognition

Licensing

In connection with our licensing model, we follow Financial Accounting Standards Board, or FASB, Accounting Standards
Codification, or ASC, Topic 606‑10‑55‑65, by which we recognize revenue at the later of when (1) the subsequent sale or
usage occurs or (2) the performance obligation to which some or all of the sales- or usage-based royalty has been allocated
is satisfied (in whole or in part). More specifically, we separately identify:

(i)   Contracts for which, based on experience, royalties are expected to exceed any applicable minimum guaranteed
payments,  and  to  which  an  output-based  measure  of  progress  based  on  the  “right  to  invoice”  practical  expedient  is
applied because the royalties due for each period correlate directly with the value to the customer of our performance
in  each  period  (this  approach  is  identified  as  “View  A”  by  the  FASB  Revenue  Recognition  Transition  Resource
Group, “TRG”); and

(ii)      Contracts  for  which  revenue  is  recognized  based  on  minimum  guaranteed  payments  using  an  appropriate
measure  of  progress,  in  which  minimum  guaranteed  payments  are  straight-lined  over  the  term  of  the  contract  and
recognized  ratably  based  on  the  passage  of  time,  and  to  which  the  royalty  recognition  constraint  to  the  sales-based
royalties in excess of minimum guaranteed is applied and such sales-based royalties are recognized to distinct period
only when the minimum guaranteed is exceeded on a cumulative basis (this approach is identified as “View C” by the
TRG).

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Design Fees

The  Company  earns  design  fees  for  serving  as  a  buying  agent  for  apparel  under  private  labels  for  large  retailers.  As  a
buying agent, the Company utilizes its expertise and relationships with manufacturers to facilitate the production of private
label apparel to customer specifications. The Company’s design fee revenue also includes fees charged for its design and
product  development  services  provided  to  certain  suppliers.  The  Company  satisfies  its  performance  obligation  to  its
customers by performing the services in buyer agency agreements and thereby earning its design fee at the point in time
when the customer’s freight forwarder takes control of the goods. The Company satisfies its performance obligation with
the  suppliers  and  earns  its  design  fee  from  the  factory  at  the  point  in  time  when  the  customer’s  freight  forwarder  takes
control of the goods.

Wholesale Sales

The Company generates revenue through sale of branded jewelry and apparel to both domestic and international customers
who,  in  turn,  sell  the  products  to  their  consumers.  The  Company  recognizes  revenue  when  performance  obligations
identified  under  the  terms  of  contracts  with  its  customers  are  satisfied,  which  occurs  upon  the  transfer  of  control  of  the
merchandise in accordance with the contractual terms and conditions of the sale.

Direct to Consumer Sales

The Company’s revenue associated with its e-commerce jewelry operations is recognized at a point in time when product is
shipped to the customer.

Trademarks and Other Intangible Assets

We  follow  ASC  Topic  350,  “Intangibles  -  Goodwill  and  Other.”  Under  this  standard,  goodwill  and  indefinite-lived
intangible  assets  are  not  amortized,  but  are  required  to  be  assessed  for  impairment  at  least  annually.  Our  finite-lived
intangible assets are amortized over their estimated useful lives.

We perform our annual quantitative analysis of indefinite-lived intangible assets as of December 31 each year. As a result
of performing our annual impairment testing for the year ended December 31, 2019, we recorded a $6.2 million impairment
charge related to the Ripka Brand trademarks, driven by the timing of the continued transition from a licensing model to a
wholesale and direct to consumer model. No other impairment charges were recorded for the years ended December 31,
2019 and 2018.

Indefinite-Lived Intangibles

The Company tests its indefinite-lived intangible assets for recovery in accordance with ASC‑820‑10‑55‑3F, which states
that the income approach (“Income Approach”) converts future amounts (for example cash flows) in a single current (that
is, discounted) amount. When the Income Approach is used, fair value measurement reflects current market expectations
about  those  future  amounts.  The  Income  Approach  is  based  on  the  present  value  of  future  earnings  expected  to  be
generated  by  a  business  or  asset.  Income  projections  for  a  future  period  are  discounted  at  a  rate  commensurate  with  the
degree of risk associated with future proceeds. A residual or terminal value is also added to the present value of the income
to quantify the value of the business beyond the projection period. As such, recoverability of assets to be held and used is
measured  by  a  comparison  of  the  carrying  amount  of  the  asset  to  its  expected  future  discounted  net  cash  flows.  If  the
carrying amount of such assets is considered to be impaired, the impairment to be recognized is measured as the amount by
which the carrying amount of the assets exceeds the recoverability of the assets.

Finite-Lived Intangibles

With  reference  to  our  finite-lived  intangible  assets  impairment  process,  the  Company  groups  assets  and  liabilities  at  the
lowest level for which identifiable cash flows are largely independent of the cash flows of other assets and liabilities and
evaluate the asset group against the sum of undiscounted future cash flows. If the undiscounted cash flows do not indicate

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the carrying amount of the asset is recoverable, an impairment charge is measured as the amount by which the carrying
amount of the asset group exceeds its fair value based on discounted cash flows analysis or appraisals.

Stock-Based Compensation

We account for stock-based compensation in accordance with ASC Topic 718, “Compensation - Stock Compensation,” by
recognizing  the  fair  value  of  stock-based  compensation  as  an  operating  expense  over  the  service  period  of  the  award  or
term  of  the  corresponding  contract,  as  applicable.  Stock  option  awards  are  valued  using  a  Black-Scholes  option  pricing
model, which requires the input of subjective assumptions including expected stock price volatility and the estimated life of
each award. Restricted stock awards are valued using the fair value of our common stock at the date the common stock is
granted. For stock option awards for which vesting is contingent upon the achievement of certain performance targets, the
timing  and  amount  of  compensation  expense  recognized  is  based  upon  the  Company’s  projections  and  estimates  of  the
relevant performance metric(s).

Fair Value of Contingent Obligations

ASC 805-50-30 requires that, when accounting for asset acquisitions, when the fair value of the assets acquired is greater
than the consideration paid, any contingent obligations shall be recognized and recorded as the positive difference between
the fair value of the assets acquired and the consideration paid for the acquired assets. ASC 805-50-30 also requires that
when the fair value of the assets acquired is equal to the consideration paid, any contingent obligations shall be recognized
based upon the Company’s best estimate of the amount that will be paid to settle the liability.

We  recognized  contingent  obligations  in  connection  with  the  acquisition  of  Judith  Ripka  Trademarks  in  2014,  the
acquisition of the C Wonder Trademarks in 2015, and the acquisition of the Halston Heritage Trademarks in 2019.  

Leases

We determine if an arrangement is a lease at inception. At commencement of a lease, we recognize an operating lease right-
of-use  (“ROU”)  asset,  representing  our  right  to  use  the  underlying  leased  asset  for  the  lease  term,  and  a    lease  liability,
representing our obligation to make future lease payments, based on the present value of the remaining lease payments over
the lease term. As most of our leases do not provide an implicit rate, we use our incremental borrowing rate based on the
information available at commencement date in determining the present value of lease payments. We may use the implicit
rate when readily determinable. Operating lease ROU assets also include scheduled lease payments made and initial direct
costs, and exclude lease incentives and accrued rent. Lease terms may include options to extend or terminate the lease when
it  is  reasonably  certain  that  we  will  exercise  that  option.  Lease  expense  for  operating  lease  payments  is  generally
recognized on a straight-line basis over the lease term.

For  real  estate  leases  of  office  space,  we  account  for  the  lease  and  non-lease  components  as  a  single  lease
component. Variable lease payments that do not depend on an index or rate (such as real estate taxes and building insurance
and lessee’s shares thereof), if any, are excluded from lease payments at lease commencement date for initial measurement.
Subsequent  to  initial  measurement,  these  variable  payments  are  recognized  when  the  event  determining  the  amount  of
variable consideration to be paid occurs.

For leases with a term of 12 months or less, we do not recognize lease liabilities and ROU assets, but recognize the lease
payments in net income on a straight-line basis over the respective lease terms.

We recognize income from subleases (in which we are the sublessor) on a straight-line basis over the term of the sublease,
as a reduction to lease expense.

Income Taxes

Income tax expense is the tax payable for the period and the change during the period in deferred tax assets and liabilities.
Deferred income taxes are determined based on the temporary difference between the financial reporting and tax bases of
assets and liabilities using enacted rates in effect during the year in which the differences are expected to reverse. Valuation

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allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. ASC Topic
740, “Accounting for Income Taxes” clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s
financial statements. Tax positions shall initially be recognized in the financial statements when it is more likely than not
that  the  position  will  be  sustained  upon  examination  by  the  tax  authorities.  Such  tax  positions  shall  initially  and
subsequently  be  measured  as  the  largest  amount  of  tax  benefit  that  has  a  probability  of  fifty  percent  or  greater  of  being
realized upon ultimate settlement with the tax authority, assuming full knowledge of the position and all relevant facts. Tax
years  that  remain  open  for  assessment  for  federal  and  state  tax  purposes  include  the  years  ended  December  31,  2016
through December 31, 2019.

Recently Issued Accounting Pronouncements

In  August  2018,  the  FASB  issued  ASU  No.  2018‑13,  “Fair  Value  Measurement  (Topic  820):  Disclosure  Framework  –
Changes  to  the  Disclosure  Requirements  for  Fair  Value  Measurement.”  This  ASU  adds,  modifies,  and  removes  several
disclosure requirements relative to the three levels of inputs used to measure fair value in accordance with Topic 820, “Fair
Value Measurement.” This guidance is effective for public companies for fiscal years beginning after December 15, 2019,
with early adoption permitted. We are currently evaluating the new guidance to determine the impact the adoption of this
guidance will have on our results of operations, cash flows, and financial condition.

In  December  2019,  the  FASB  issued  ASU  No.  2019-12,  “Income  Taxes  (Topic  740):  Simplifying  the  Accounting  for
Income Taxes.” This ASU removes certain exceptions to the general principles in Topic 740, including, but not limited to,
intraperiod tax allocations and interim period tax calculations. The ASU also provides additional clarification and guidance
related  to  recognition  of  franchise  taxes  and  changes  in  tax  laws.  This  guidance  is  effective  for  public  companies  for
fiscal  years,  and  interim  periods  within  those  fiscal  years,  beginning  after  December  15,  2020,  with  early  adoption
permitted. We are currently evaluating the new guidance to determine the impact the adoption of this guidance will have on
our results of operations, cash flows, and financial condition.

Recently Adopted Accounting Pronouncements

We adopted ASU No. 2016-02, “Leases,” effective January 1, 2019, by applying the new guidance under the additional and
alternative  transition  method  allowed  by  ASU  No.  2018-11,  “Leases  (Topic  842):  Targeted  Improvements.”  The  core
principle of this standard is that an entity should recognize on its balance sheet assets and liabilities arising from a lease. In
accordance with that principle, the new lease accounting guidance requires that a lessee recognize a liability to make future
lease payments (the lease liability) and a right-of-use (“ROU”) asset representing its right to use the underlying leased asset
for the lease term. As of January 1, 2019, the adoption resulted in the recognition of operating lease right-of-use ("ROU")
assets  of  approximately  $10.4  million,  lease  liabilities  of  approximately  $13.2  million,  and  a  decrease  of  approximately
$2.8  million  in  accrued  rent.  The  adoption  of  the  new  lease  accounting  guidance  did  not  have  an  impact  on  our
consolidated statement of operations, and had no impact on cash provided by or used in operating, financing, or investing
activities in our consolidated statement of cash flows.

We elected the available practical expedients under ASC 842-10-15-37 (thereby not separating lease components from non-
lease components and instead accounting for all components as a single lease component) and ASC 842-10-65-1 (thereby,
among  other  things,  not  reassessing  lease  classification),  and  implemented  changes  to  our  processes  and  methodologies
related to leases to enable the preparation of financial information upon adoption and to allow for the correct identification,
classification, and measurement of leases in accordance with the new guidance going forward.

We determine if an arrangement is a lease at inception. Operating lease ROU assets and lease liabilities are recognized at
commencement date based on the present value of the remaining lease payments over the lease term. As most of our leases
do  not  provide  an  implicit  rate,  we  use  our  incremental  borrowing  rate  based  on  the  information  available  at
commencement  date  in  determining  the  present  value  of  lease  payments.  We  may  use  the  implicit  rate  when  readily
determinable. Operating lease ROU assets also include scheduled lease payments made and initial direct costs, and exclude
lease incentives and accrued rent. Lease terms may include options to extend or terminate the lease when it is reasonably
certain that we will exercise that option. Lease expense for operating lease payments is generally recognized on a straight-
line basis over the lease term.

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For real estate leases of office space, we account for the lease and non-lease components as a single lease component.

Variable lease payments that do not depend on an index or rate (such as real estate taxes and building insurance and lessee’s
shares thereof), if any, are excluded from lease payments at lease commencement date for initial measurement. Subsequent
to  initial  measurement,  these  variable  payments  are  recognized  when  the  event  determining  the  amount  of  variable
consideration to be paid occurs.

For leases with a term of 12 months or less, we do not recognize lease liabilities and ROU assets, but recognize the lease
payments in net income on a straight-line basis over the respective lease terms.

We recognize income from subleases (in which we are the sublessor) on a straight-line basis over the term of the sublease,
as a reduction to lease expense.

Summary of Operating Results

The  consolidated  financial  statements  and  related  notes  included  elsewhere  in  this  Form  10‑K  are  as  of,  or  for  the  year
ended December 31, 2019 (the “Current Year”), and the year ended December 31, 2018 (the “Prior Year”).

Revenues

Current Year net revenue increased approximately $6.2 million to $41.7 million from $35.5 million for the Prior Year.

Our jewelry wholesale and e-commerce sales and apparel wholesale sales contributed $15.3 million to net revenue in the
Current Year, compared with $4.3 million in the Prior Year. This $11.0 million increase was primarily attributable to the
launch  of  our  apparel  wholesale  business  in  November  2018,  as  well  as  growth  in  our  Judith  Ripka  Fine  Jewelry  e-
commerce business.

Net licensing revenue decreased by approximately $4.8 million in the Current Year to $26.4 million, compared with $31.2
million in the Prior Year. This decline was primarily driven by (i) revenues from one of our existing licensing arrangements
changing from guaranteed minimum amounts to sales-based royalties effective April 1, 2019, and (ii) a decrease in design
and service fees in our department store business attributable to the transition from a licensing model to a wholesale model.
These  declines  were  partially  offset  by  growth  in  other  existing  and  new  licensing  arrangements,  as  well  as  revenues
recognized in the Current Year related to the recently acquired Halston Heritage brand.

Cost of Goods Sold

Current Year cost of goods sold was $10.3 million, compared with $2.7 million for the Prior Year. This increase was due to
higher volume of wholesale and e-commerce sales in the Current Year.

Current Year gross profit (which includes cost of goods sold) decreased approximately $1.3 million to $31.5 million from
$32.8  million  for  the  Prior  Year,  while  gross  profit  margin  decreased  from  92%  to  75%.  This  decrease  was  primarily
attributable to the decrease in net licensing revenue, partially offset by an increase in net margin from product sales.

Operating Costs and Expenses

Operating  costs  and  expenses  increased  approximately  $8.1  million  to  $36.9  million  for  the  Current  Year  from
approximately  $28.8  million  in  the  Prior  Year.  This  increase  was  primarily  attributable  to  a  $6.2  million  non-cash
impairment  charge  recorded  in  the  Current  Year  related  to  the  Ripka  Brand  trademarks,    driven  by  the  timing  of  the
continued transition from a licensing model to a wholesale and direct to consumer model. Also contributing to the increase
in total operating costs and expenses was a $2.1 million increase in amortization expense for our intangible assets, due to
the change in the previously-owned Halston trademarks from indefinite-lived assets to finite-lived assets as of January 1,
2019, and the February 2019 acquisition of the Halston and Halston Heritage trademarks, also determined to be finite-lived
assets. In addition, we incurred $1.3 million of costs in the Current Year in connection with potential acquisitions.  

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These  various  expense  increases  were  partially  offset  by  a    reduction  in  salary  and  benefit  costs  and  lower  stock-based
compensation of $0.7 million and $0.8 million, respectively.

Other Income

During the Current Year, we recognized a $2.85 million gain on the reduction of contingent obligations related to the 2015
acquisition of the C Wonder Brand. As part of that acquisition, the seller was eligible to earn additional consideration based
on future royalties related to the C Wonder Brand exceeding certain thresholds, and we recorded a liability for the potential
future payment of such consideration. The final earn-out period ended on June 30, 2019, and the seller ultimately did not
earn any additional consideration under the terms of the purchase agreement.

Interest and Finance Expense

Interest and finance expense for the Current Year was $1.47 million, compared with $1.01 million for the Prior Year. This
increase was mainly attributable to the February 11, 2019 term loan amendment, which resulted in (i) a $0.19 million loss
on extinguishment of debt (consisting of unamortized deferred finance costs), (ii) a higher outstanding principal balance as
compared with the prior year period, and (iii) a higher interest rate than under the previous term loan.

Income Tax (Benefit) Provision

The effective income tax rate for the Current Year was approximately 15.8% resulting in a $0.6 million income tax benefit.
During  the  Current  Year,  the  effective  tax  rate  was  impacted  by  the  vesting  of  restricted  shares  of  common  stock.  The
excess  tax  deficiencies  were  treated  as  a  discrete  item  in  the  determination  of  the  tax  provision  as  required  by  ASU
2016‑09,  “Improvements 
the  effective  rate  by
approximately  7.0%.  The  effective  tax  rate  was  also  impacted  by  recurring  permanent  differences,  which,  based  on  the
amount  of  income  before  income  taxes  compared  to  the  permanent  differences,    increased  the  effective  rate  in  2019  by
approximately 1.8%. The largest such recurring permanent differences were state and local tax provisions, which increased
the effective rate in 2019 by approximately 7.4%, and was largely offset by the effect of disallowed excess compensation,
which decreased the effective rate in 2019 by approximately 5.1%.

to  Employee  Share-Based  Payment  Accounting,”  decreasing 

The  effective  income  tax  rate  for  the  Prior  Year  was  approximately  62.7%  resulting  in  a  $1.8  million  income  tax
expense. During the Prior Year, the effective tax rate was impacted by recurring permanent differences, which, based on the
amount of income before income taxes compared to the permanent differences, increased the effective rate by 23.4%. The
largest  such  recurring  permanent  difference  was  disallowed  excess  compensation,  which  increased  the  effective  rate  in
2018 by 8.4%. The effective tax rate was also impacted by the vesting of restricted shares of common stock. The excess tax
deficiencies were treated as a discrete item for tax as required by ASU 2016-09, “Improvements to Employee Share-Based
Payment Accounting”, and this item increased the effective rate by approximately 18.3%.

Net (Loss) Income

We had a  net loss of approximately $3.4 million for the Current Year, compared with net income of approximately $1.1
million for the Prior Year,  as a result of the factors discussed above. 

Non-GAAP Net Income, Non-GAAP Diluted EPS and Adjusted EBITDA

We  had  non-GAAP  net  income  of  $4.8  million  or  $0.25  per  share  (“non-GAAP  diluted  EPS”)  based  on  18,858,379
weighted average shares outstanding for the Current Year, compared with non-GAAP net income of $6.5 million, or $0.36
 per share based on 18,281,638 weighted average shares outstanding for the Prior Year. Non-GAAP net income is a non-
GAAP  unaudited  term,  which  we  define  as  net  income,  exclusive  of  intangible  asset  impairments,  amortization  of
trademarks,  stock-based  compensation,  non-cash  interest  and  finance  expense  from  discounted  debt  related  to  acquired
assets,  loss  on  extinguishment  of  debt,  gain  on  reduction  of  contingent  obligations,  costs  in  connection  with  potential
acquisitions,  non-recurring  facility  exit  charges,    and  deferred  income  taxes.  Non-GAAP  net  income  and  non-GAAP
diluted EPS measures do not include the tax effect of the aforementioned adjusting items, due to the nature of these items
and the Company’s tax strategy.

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We had Adjusted EBITDA of $7.1 million for the Current Year, compared with Adjusted EBITDA of approximately $8.4
million for the Prior Year. Adjusted EBITDA is a non-GAAP unaudited measure, which we define as net income before
interest  and  finance  expenses  (including  loss  on  extinguishment  of  debt,  if  any),  income  taxes,  other  state  and  local
franchise taxes, depreciation and amortization, intangible asset impairments, stock-based compensation, gain on reduction
of contingent obligations, costs in connection with potential acquisitions, and non-recurring facility exit charges.

Management  uses  non-GAAP  net  income,  non-GAAP  diluted  EPS,  and  Adjusted  EBITDA  as  measures  of  operating
performance to assist in comparing performance from period to period on a consistent basis and to identify business trends
relating to the Company’s results of operations. Management believes non-GAAP net income, non-GAAP diluted EPS, and
Adjusted  EBITDA  are  also  useful  because  these  measures  adjust  for  certain  costs  and  other  events  that  management
believes  are  not  representative  of  our  core  business  operating  results,  and  thus  these  non-GAAP  measures  provide
supplemental information to assist investors in evaluating the Company’s financial results.

Non-GAAP  net  income,  non-GAAP  diluted  EPS,  and  Adjusted  EBITDA  should  not  be  considered  in  isolation  or  as
alternatives to net income, earnings per share, or any other measure of financial performance calculated and presented in
accordance with GAAP. Given that non-GAAP net income, non-GAAP diluted EPS, and Adjusted EBITDA are financial
measures  not  deemed  to  be  in  accordance  with  GAAP  and  are  susceptible  to  varying  calculations,  our  non-GAAP  net
income,  non-GAAP  diluted  EPS,  and  Adjusted  EBITDA  may  not  be  comparable  to  similarly  titled  measures  of  other
companies,  including  companies  in  our  industry,  because  other  companies  may  calculate  these  measures  in  a  different
manner than we do.

In  evaluating  non-GAAP  net  income,  non-GAAP  diluted  EPS,  and  Adjusted  EBITDA,  you  should  be  aware  that  in  the
future we may or may not incur expenses similar to some of the adjustments in this report. Our presentation of non-GAAP
net income, non-GAAP diluted EPS, and Adjusted EBITDA does not imply that our future results will be unaffected by
these expenses or any unusual or non-recurring items. When evaluating our performance, you should consider non-GAAP
net income, non-GAAP diluted EPS, and Adjusted EBITDA alongside other financial performance measures, including our
net income and other GAAP results, and not rely on any single financial measure.

The following table is a reconciliation of net (loss) income (our most directly comparable financial measure presented in
accordance with GAAP) to non-GAAP net income:

($ in thousands)
Net (loss) income attributable to Xcel Brands, Inc. stockholders
Intangible asset impairment
Amortization of trademarks
Non-cash interest and finance expense
Stock-based compensation
Costs in connection with potential acquisition
Loss on extinguishment of debt
Gain on reduction of contingent obligation
Non-recurring facility exit charges
Deferred income tax (benefit) provision
Non-GAAP net income

40

Year Ended December 31, 

2019

2018

  $

  $

(3,426)  $
6,200  
3,105  
16  
976  
1,290  
189  
(2,850) 
 —  
(705) 
4,795   $

1,088
 —
1,031
41
1,788
 —
 —
 —
799
1,764
6,511

 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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The following table is a reconciliation of diluted (loss) earnings per share to non-GAAP diluted EPS:

Diluted (loss) earnings per share, attributable to Xcel Brands, Inc. stockholders  
Intangible asset impairment
Amortization of trademarks
Non-cash interest and finance expense
Stock-based compensation
Costs in connection with potential acquisition
Loss on extinguishment of debt
Gain on reduction of contingent obligation
Non-recurring facility exit charges
Deferred income tax (benefit) provision
Non-GAAP diluted EPS
Diluted weighted average shares outstanding

$

$

Year Ended December 31, 

2019

(0.18) 
0.33  
0.16  
 —  
0.05  
0.07  
0.01  
(0.15) 
 —  
(0.04) 
0.25  
18,858,379  

$

$

2018

0.06
 —
0.06
 —
0.10
 —
 —
 —
0.04
0.10
0.36
18,281,638

The  following  table  is  a  reconciliation  of  basic  weighted  average  shares  outstanding  to  non-GAAP  diluted  weighted
average shares outstanding:

Basic weighted average shares
Effect of exercising warrants
Non-GAAP diluted weighted average shares outstanding

2019

Year Ended December 31, 
2018
18,280,788
850
18,281,638

18,857,657  
722  
18,858,379  

The following table is a reconciliation of net (loss) income (our most directly comparable financial measure presented in
accordance with GAAP) to Adjusted EBITDA:

($ in thousands)
Net (loss) income attributable to Xcel Brands, Inc. stockholders
Intangible asset impairment
Depreciation and amortization
Interest and finance expense
Income tax (benefit) provision
State and local franchise taxes
Costs in connection with potential acquisition
Stock-based compensation
Gain on reduction of contingent obligation
Non-recurring facility exit charges
Adjusted EBITDA

Liquidity and Capital Resources

Liquidity

Year Ended December 31, 

2019

2018

$

$

(3,426) 
6,200  
3,902  
1,474  
(642) 
197  
1,290  
976  
(2,850) 
 —  
7,121  

$

$

1,088  
 —  
1,780  
1,011  
1,831  
113  
 —  
1,788  
 —  
799  
8,410  

Our  principal  capital  requirements  have  been  to  fund  working  capital  needs,  acquire  new  brands,  and  to  a  lesser  extent,
capital expenditures. As of December 31, 2019 and December 31, 2018, our cash and cash equivalents were $4.6 million
and $8.8 million, respectively.

Restricted cash at December 31, 2019 consisted of $1.1 million of cash deposited with Bank Hapoalim B.M. (“BHI”) as
collateral for an irrevocable standby letter of credit associated with the lease of our current corporate office and operating
facility.  Restricted cash at December 31, 2018 consisted of (i) $1.1 million of cash deposited with BHI as collateral for an

41

 
 
 
 
 
 
 
 
 
 
 
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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irrevocable  standby  letter  of  credit  associated  with  the  lease  of  our  current  corporate  office  and  operating  facility,  and
(ii) $0.4 million of cash held as a security deposit for the sublease of our former corporate offices by us to a third-party
subtenant.

We  expect  that  existing  cash  and  operating  cash  flows  will  be  adequate  to  meet  our  operating  needs,  term  debt  service
obligations, and capital expenditure needs, for at least the twelve months subsequent to the filing date of this Annual Report
on Form 10‑K.

Our contingent obligation of $0.9 million related to the acquisition of the Halston Heritage trademarks (see Note 3 in the
Notes  to  Consolidated  Financial  Statements)  is  generally  required  to  be  paid  in  shares  of  our  common  stock,  subject  to
certain limitations. Payment of this obligation in stock would not affect our liquidity.

Changes in Working Capital

Our  working  capital  (current  assets  less  current  liabilities,  excluding  the  current  portion  of  lease  obligations  and  any
contingent liabilities payable in common stock) was $9.5 million and $10.7 million as of December 31, 2019 and 2018,
respectively. Commentary on components of our cash flows for the Current Year compared with the Prior Year is set forth
below.  Working  capital  as  of  December  31,  2019  included  $10.6  million  of  accounts  receivable;  substantially  all  of  this
balance was collected subsequent to year-end.

Operating Activities

Net  cash  provided  by  operating  activities  was  approximately  $3.5  million  and  $6.6  million  in  the  Current  Year  and
Prior Year, respectively.

The Current Year’s cash provided by operating activities was primarily attributable to the combination of the net loss of
$(3.4) million plus non-cash expenses of approximately $7.8 million, partially offset by a net change in operating assets
and liabilities of approximately $(0.9) million. Non-cash net expenses mainly consisted of a $6.2 million intangible asset
impairment  charge,  $3.9  million  of  depreciation  and  amortization,  $1.0  million  of  stock-based  compensation,  $(0.7) 
million of deferred income tax benefit, $(2.9) million of gain on reduction of contingent obligations, and $0.2 million of
loss on extinguishment of debt. The net change in operating assets and liabilities includes a decrease in accounts receivable
of $0.4 million, a decrease in inventory of $1.1 million, and a decrease in accounts payable, accrued expenses and other
current liabilities of $(1.7) million,  all of which are primarily due to timing of collections and payments, and cash paid in
excess of rent expense of $(0.4) million.  

The Prior Year’s cash provided by operating activities was primarily attributable to the combination of a net income of $1.1
million  plus  non-cash  expenses  of  approximately  $5.7  million  and  net  change  in  operating  assets  and  liabilities  of
approximately $(0.2) million. Non-cash net expenses primarily consisted of $1.8 million of stock-based compensation, $1.8
million  of  depreciation  and  amortization,  and  $1.8  million  of  deferred  income  tax  expense.  The  net  change  in  operating
assets  and  liabilities  includes  a  net  increase  in  accounts  receivable  of  $(2.7)  million,  an  increase  in  inventory  of  $(2.0)
million,  an  increase  in  prepaid  expenses  of  $(0.4)  million,  partially  offset  by  an  increase  in  accounts  payable,  accrued
expenses  and  other  current  liabilities  of  $4.6  million,  and  increases  of  $0.2  million  in  other  liabilities.    The  changes  in
accounts receivable, inventory, and accounts payable were mainly due to operations related to wholesale and e-commerce
that were launched in 2018.

Investing Activities

Net cash used in investing activities for the Current Year was approximately $10.3 million, compared with $1.5 million in
the  Prior  Year.  Cash  used  in  investing  activities  for  the  Current  Year  was  primarily  related  to  $8.8  million  in  cash
consideration paid to acquire the Halston Heritage Brands, as well as capital expenditures of $1.1 million predominantly
related to implementation of our ERP system. Cash used in investing activities in the Prior Year was primarily attributable
to  capital  expenditures  of  $1.0  million  related  to  the  launch  of  our  wholesale  business  and  $0.4  million  related  to  the
implementation of our ERP system.

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Financing Activities

Net cash provided by (used in) financing activities for the Current Year was approximately $2.3 million, and was primarily
attributable to proceeds received from long-term debt of $7.5 million, partially offset by payments made on our senior term
debt  obligation  of  $(4.0)  million,  the  final  payment  on  the  IM  Seller  Note  obligation  of  $(0.7)  million,  and  payment  of
$(0.3) million of deferred finance costs.

Net cash used in financing activities for the Prior Year was approximately $6.5 million, and was primarily attributable to
payments  made  on  our  senior  term  debt  obligation  of  $4.0  million,  payments  on  the  IM  Seller  Note  obligation  of  $1.5
million, and shares repurchased related to vested restricted stock in exchange for withholding taxes of $1.0 million.

Obligations and Commitments

Term Loan Debt

On February 26, 2016, the Company and its wholly owned subsidiaries, IM Brands, LLC, JR Licensing, LLC, H Licensing,
LLC, C Wonder Licensing, LLC, Xcel Design Group, LLC, IMNY Retail Management, LLC, and IMNY E-Store, USA,
LLC (each a “Guarantor” and collectively, the “Guarantors”), as Guarantors, entered into an amended and restated loan and
security agreement (the “Loan Agreement”) with Bank Hapoalim B.M. as agent, and the financial institutions party thereto
as  lenders.  The  Loan  Agreement  amended  and  restated  the  previous  IM  Term  Loan,  JR  Term  Loan,  and  H  Term  Loan.
Pursuant  to  the  Loan  Agreement,  Xcel  assumed  the  obligations  of  each  of  IM  Brands,  LLC,  JR  Licensing,  LLC,  and  H
Licensing,  LLC  under  the  respective  term  loans  with  BHI  in  the  aggregate  principal  amount  of  $27.9  million  (the  loan
under the Loan Agreement is referred to as the “Xcel Term Loan”).

The Xcel Term Loan was due to mature on January 1, 2021. Principal on the Xcel Term Loan was payable in quarterly
installments on each of January 1, April 1, July 1 and October 1.

The Xcel Term Loan was amended in February 2017 and again in June 2017. Under these amendments, principal payments
for  the  year  ended  December  31,  2017  were  increased  by  a  total  of  $0.8  million,  principal  payments  for  the  year  ended
December 31, 2019 were increased by a total of $1.0 million, and principal payments for the year ending December 31,
2021 were decreased by $1.8 million. In addition, the minimum EBITDA (as defined in the Loan Agreement) requirement
for  the  year  ended  December  31,  2017  was  changed  from  $9.0  million  to  $7.0  million,  and  the  minimum  EBITDA
requirements  for  the  years  ended  December  31,  2018  and  2019  were  changed  from  $9.0  million  to  $8.0  million,
respectively. There were no changes to the total principal balance, interest rate, maturity date, or other terms of the Loan
Agreement. Management assessed and determined that these amendments represented debt modifications and, accordingly,
no gain or loss was recorded.

On  February  11,  2019  (also  referred  to  herein  as  the  “Closing  Date”),  the  Company  entered  into  an  amended  loan
agreement with BHI (the “Second Amended and Restated Loan and Security Agreement”), which amended and restated the
Prior Xcel Term Loan. Immediately prior to February 11, 2019, the aggregate principal amount of the Prior Xcel Term loan
was  $14.5  million.  Pursuant  to  the  Loan  Agreement,  the  Lenders  have  extended  to  Xcel  an  additional  term  loan  in  the
amount of $7.5 million, such that, as of February 11, 2019, the aggregate outstanding balance of all the term loans extended
by BHI to Xcel was $22.0 million, which amount has been divided under the Loan Agreement into two term loans: (1) a
term loan in the amount of $7.3 million (“Term Loan A”) and (2) a term loan in the amount of $14.7 million (“Term Loan
B” and, together with Term Loan A, the “Term Loans”).

The  terms  and  conditions  of  the  Second  Amended  and  Restated  Xcel  Term  Loan  resulted  in  significantly  different  debt
service payment requirements, compared with the Prior Xcel Term Loan, which included an increase of $7.5 million in the
principal balance, and related changes to the timing and amount of principal payments, as well as changes in the interest
rate.  Management  assessed  and  determined  that  this  amendment  resulted  in  an  extinguishment  of  debt  and  recognized  a
loss of $0.2 million (consisting of unamortized deferred finance costs) during the year ended December 31, 2019.

The  Second  Amended  and  Restated  Loan  and  Security  Agreement  also  contemplates  that  BHI,  or  their  affiliates
(collectively, the “Lenders”) can provide to Xcel a revolving loan facility and a letter of credit facility, the terms of each

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of which shall be agreed to by Xcel and the Lenders. Amounts advanced under the revolving loan facility (the “Revolving
Loans”) will be used for the purpose of consummating acquisitions by Xcel or its subsidiaries that are or become parties to
the Second Amended and Restated Loan and Security Agreement. Xcel will have the right to convert Revolving Loans to
incremental term loans (the “Incremental Term Loans”) in minimum amounts of $5.0 million. The Company has not drawn
down any funds under either the revolving loan facility or letter of credit facility.

The Term Loans mature on December 31, 2023, Incremental Term Loans shall mature on the date set forth in the applicable
term note, and Revolving Loans and the letter of credit facility shall mature on such date as agreed upon by Xcel and the
Lenders. Any letter of credit issued under Second Amended and Restated Loan and Security Agreement shall terminate no
later than one year following the date of issuance thereof.

On April 13, 2020, the Company further amended its Second Amended and Restated Loan and Security Agreement with
BHI. Under this amendment, the quarterly installment payment due March 31, 2020 was deferred, and the amounts of the
quarterly installment payments due throughout the remainder of 2020 were reduced, while the amount of principal to be
repaid through variable payments based on excess cash flow was increased. In addition, there were multiple changes and
waivers  to  the  various  financial  covenants.  Further,  this  amendment  permits  Xcel  to  incur  unsecured  debt  through  the
Paycheck Protection Program (“PPP”) under the Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”), and
excludes  any  associated  PPP  debt  and  debt  service  from  the  covenant  calculations.  There  were  no  changes  to  the  total
principal balance, interest rate, or maturity date. 

Principal on the Xcel Term Loan, as amended, is payable in fixed installments as follows:

($ in thousands)

June 30, 2020, September 30, 2020, and December 31, 2020

Installment Payment Dates

     Amount
  $

750

March 31, 2021, June 30, 2021, September 30, 2021, and December 31, 2021   $

1,125

April 30, 2021

  $

750

March 31, 2022, June 30, 2022, September 30, 2022, and December 31, 2022   $

1,125

March 31, 2023, June 30, 2023, September 30, 2023, and December 31, 2023   $

1,250

In  addition  to  the  fixed  installments  outlined  above,  commencing  with  the  fiscal  quarter  ended  March  31,  2021,  the
Company is required to repay a portion of the Xcel Term Loan in an amount equal to 50% of the excess cash flow for the
fiscal quarter, provided that no early termination fee shall be payable with respect to any such payment. Excess cash flow
means, for any period, cash flow from operations (before certain permitted distributions) less (i) capital expenditures not
made  through  the  incurrence  of  indebtedness,  (ii)  all  cash  principal  paid  or  payable  during  such  period,  and  (iii)  all
dividends  declared  and  paid  (or  which  could  have  been  declared  and  paid)  during  such  period  to  equity  holders  of  any
credit  party  treated  as  a  disregarded  entity  for  tax  purposes.  To  the  extent  that  the  cumulative  amount  of  such  variable
repayments made is less than $2.00 million as of March 31, 2022, any such shortfall must be repaid at that date.

Thus, the aggregate remaining annual principal payments under the Xcel Term Loan are as follows:

($ in thousands)
Year Ending December 31, 
2020
2021
2022
2023

Total

44

  $

Amount of
Principal
Payment
 2,250
 5,250
 6,500
5,000
  $ 19,000

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
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Xcel has the right to prepay the Term Loans, Incremental Term Loans, Revolving Loans, and obligations with respect to
letters of credit and accrued and unpaid interest thereon and to terminate the Lenders’ obligations to make Revolving Loans
and issue letters of credit, provided that any prepayment of less than all of the outstanding balances of the Term Loans and
Incremental Term Loans shall be applied to the remaining amounts due in inverse order of maturity.

If  any  Term  Loan  or  any  Incremental  Term  Loan  is  prepaid  on  or  prior  to  the  third  anniversary  of  the  Closing  Date
(including as a result of an event of default), Xcel shall pay an early termination fee as follows: an amount equal to the
principal amount of the Term Loan or Incremental Term Loan, as applicable, being prepaid, multiplied by: (i) two percent
(2.00%) if any of Term Loan B or any Incremental Term Loan is prepaid on or before the second anniversary of the later of
the Closing Date or the date such Incremental Term Loan was made, as applicable; (ii) one percent (1.00%) if any of Term
Loan A is prepaid on or before the second anniversary of the Closing Date; (iii) one percent (1.00%) if any of Term Loan B
or any Incremental Term Loan is prepaid after the second anniversary of the later of the Closing Date or such Incremental
Term  Loan  was  made,  as  applicable,  but  on  or  before  the  third  anniversary  of  such  date;  (iv)  one-half  of  one  percent
(0.50%)  if  any  of  Term  Loan  A  is  prepaid  after  the  second  anniversary  of  the  Closing  Date,  but  on  or  before  the  third
anniversary of such date; or (v) zero percent (0.00%) if any Term Loan or any Incremental Term Loan is prepaid after the
third anniversary of the later of the Closing Date or the date such Incremental Term Loan was made, as applicable.

Notwithstanding the above, Xcel may make a voluntary prepayment of up to $0.75 million without any early termination
fees, after any PPP loan proceeds have been received by the Company. Any such prepayment would be applied against the
April 30, 2021 fixed installment payment and would be excluded from the computation of excess cash flows.

Xcel’s  obligations  under  the  Xcel  Term  Loan  are  guaranteed  by  and  secured  by  all  of  the  assets  of  Xcel  and  its  wholly
owned  subsidiaries,  as  well  as  any  subsidiary  formed  or  acquired  that  becomes  a  credit  party  to  the  Xcel  Term  Loan
agreement  (the  “Guarantors”)  and,  subject  to  certain  limitations  contained  in  Xcel  Term  Loan,  equity  interests  of  the
Guarantors.

Xcel also granted the Lenders a right of first offer to finance any acquisition for which the consideration will be paid other
than by cash of Xcel or by the issuance of equity interest of Xcel.

The Amended Loan Agreement contains customary covenants, including reporting requirements, trademark preservation,
and  the  following  financial  covenants  of  the  Company  (on  a  consolidated  basis  with  the  Guarantors  under  the  Second
Amended and Restated Loan and Security Agreement):

·

·

·

·

·

net worth of at least $90.0 million at the end of each fiscal quarter;

liquid  assets  of  at  least  $3.25  million  through  the  earlier  of  December  31,  2020  or  such  time  as  any  PPP  loan
proceeds are received by the Company, at least $4.0 million through December 31, 2020 provided that PPP loan
proceeds have been received by the Company, and at least $5.0 million thereafter;

EBITDA  shall  not  be  less  than  $6.8  million  for  the  fiscal  year  ended  December  31,  2019,  $5.0  million  for  the
twelve  fiscal  month  period  ending  March  31,  2020,  and  $4.8  million  for  the  twelve  fiscal  month  period  ending
June 30, 2020; 

the fixed charge coverage ratio for the twelve fiscal month period ending at the end of each fiscal quarter shall not
be less than the ratio set forth below:

Fiscal Quarter End

September 30, 2020
December 31, 2020, March 31, 2021, June 30, 2021, September 30, 2021,
December 31, 2021 and thereafter

     Fixed Charge Coverage Ratio
1.00 to 1.00

1.10 to 1.00

capital  expenditures  (excluding  any  capitalized  compensation  costs)  shall  not  exceed  $1.7  million  for  the  fiscal
year ended December 31, 2018; $0.7 million for the fiscal year ended December 31, 2019; $1.6 million for the
fiscal year ending December 31, 2020, and $0.7 million for any fiscal year beginning after December 31, 2020;
and

45

 
 
 
 
 
 
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·

the leverage ratio for the twelve fiscal month period ending at the end of each fiscal period set forth below shall
not exceed the ratio set forth below:

Fiscal Period

     Maximum Leverage Ratio

December 31, 2018
June 30, 2020
September 30, 2020
December 31, 2020
March 31, 2021, June 30, 2021 and September 30, 2021
December 31, 2021 and each Fiscal Quarter end thereafter

2.90 to 1.00
4.25 to 1.00
3.50 to 1.00
2.75 to 1.00
1.70 to 1.00
1.50 to 1.00

The Company was in compliance with all applicable covenants under the Second Amended and Restated Loan and Security
Agreement as of and for the fiscal year ended December 31, 2019.

Interest on Term Loan A accrues at a fixed rate of 5.1% per annum and is payable on each day on which the scheduled
principal payments on Term Loans are required to be made. Interest on Term Loan B accrues at a fixed rate of 6.25% per
annum  and  is  payable  on  each  day  on  which  the  scheduled  principal  payments  on  Term  Loans  are  required  to  be  made.
Interest  on  the  Revolving  Loans  will  accrue  at  either  the  Base  Rate  or  LIBOR,  as  elected  by  Xcel,  plus  a  margin  to  be
agreed to by Xcel and the Lenders and will be payable on the first day of each month. Base Rate is defined in the Xcel
Term Loan agreement as the greater of (a) BHI’s stated prime rate or (b) 2.00% per annum plus the overnight federal funds
rate published by the Federal Reserve Bank of New York. Interest on the Incremental Term Loans will accrue at rates to be
agreed to by Xcel and the Lenders and will be payable on each day on which the scheduled principal payments under the
applicable note are required to be made.

For  the  Current  Year  and  Prior  Year,  the  Company  incurred  interest  expense  of  approximately  $1.2  million  and  $0.9
million, respectively, related to term loan debt.

Contingent Obligations – HH Seller (Halston Heritage Earn-Out)

In connection with the February 11, 2019 purchase of the Halston Heritage Trademarks from HIP, the Company agreed to
pay  HIP  additional  consideration  (the  “Halston  Heritage  Earn-Out”)  of  up  to  $6.0  million,  based  on  royalties  earned
through  December  31,  2022.  The  Halston  Heritage  Earn-Out  of  $0.9  million  is  recorded  as  a    long-term  liability  as  of
December 31, 2019 in the accompanying condensed consolidated balance sheets, based on the difference between the fair
value of the acquired assets of the Halston Heritage Trademarks and the total consideration paid. In accordance with ASC
Topic  480,  the  Halston  Heritage  Earn-Out  obligation  is  treated  as  a  liability  in  the  accompanying  consolidated  balance
sheets because of the variable number of shares payable under the agreement.

Other Long-Term Liabilities

Other  long-term  liabilities  consist  of  the  Company’s  obligations  to  subtenants  for  security  deposits  under  sublease
arrangements, which were $0.2 million and $0.4 million as of December 31, 2019 and 2018, respectively.

Commitments

We believe that cash from future operations as well as currently available cash will be sufficient to satisfy our anticipated
working  capital  requirements  for  the  foreseeable  future,  including  our  debt  service  requirements  and  making  necessary
investments in our infrastructure and technology.

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The  following  is  a  summary  of  contractual  cash  obligations  that  existed  as  of  December  31,  2019  for  the  future  periods
indicated:

($ in thousands)
Term debt
Term debt interest
Operating leases
Employment contracts
Total contractual cash obligations

Other Factors

2020

2021

    2022 and After    

2,250   $
1,128  
2,423  
6,624  
12,425   $

5,250   $
915  
2,577  
4,245  
12,987   $

11,500   $
723  
9,234  
3,418  
24,875   $

Total
19,000
2,766
14,234
14,287
50,287

  $

  $

We continue to seek to expand and diversify the types of licensed products being produced under our brands. We plan to
continue to diversify the distribution channels within which licensed products are sold, in an effort to reduce dependence on
any  particular  retailer,  consumer,  or  market  sector  within  each  of  our  brands.  The  Mizrahi  brand,  Halston  brand,  and  C
Wonder brand have a core business in fashion apparel and accessories. The Ripka brand is a fine jewelry business,  and the
Longaberger brand focuses on  home good products, which we believe helps diversify our industry focus while at the same
time complements our business operations and relationships.

We  continue  to  expand  our  Judith  Ripka  Fine  Jewelry  wholesale  and  e-commerce  business,  and  in  November  2018,  we
transitioned  our  department  store  business  from  a  licensing  model  to  a  wholesale  model.  Our  strategy  is  to  manage  our
working  capital  needs  by  utilizing  back-to-back  sales  and  purchase  orders  and  minimizing  inventory  risk.  This  change
should  increase  our  total  and  net  revenues  as  compared  to  the  licensing  model.  We  expect  to  develop  a  core  licensing
business for the Longaberger brand, in addition to a direct-to-consumer business.

In  addition,  we  continue  to  seek  new  opportunities,  including  expansion  through  interactive  television,  our  design,
production  and  supply  chain  platform,  additional  domestic  and  international  licensing  arrangements,  and  acquiring
additional brands. In November 2019, we acquired an ownership interest in the Longaberger brand through a joint venture,
and launched the brand on QVC that same month. We are also actively pursuing the potential acquisition of other brands
and business operations which we believe are synergistic to our existing portfolio of brands and our operating platform, and
are complementary to our overall strategy.

However,  the  impacts  of  the  COVID-19  pandemic  are  broad  reaching,  and  are  having  an  impact  on  our  licensing  and
wholesale businesses. The COVID-19 pandemic is impacting our supply chain as most of our products are manufactured in
China,  Thailand, and other places around the world affected by this event.  Temporary factory closures and the pace of
workers returning to work have impacted our contract manufacturers’ ability to source certain raw materials and to produce
finished goods in a timely manner. The outbreak is also impacting distribution and logistics providers' ability to operate in
the normal course of business. Further,  the pandemic has resulted in a sudden decrease in sales for many of our products,
resulting in order cancelations. Financial impacts associated with the COVID-19 pandemic include, but are not limited to,
lower  net  sales,  the  delay  of  inventory  production  and  fulfillment,  potentially  further  impacting  net  sales,  and  potential
incremental costs associated with mitigating the effects of the pandemic, including increased freight and logistics costs and
other expenses. We expect that the impact the COVID-19 pandemic will have on our operating results could result in our
inability to comply with certain debt covenants and require Bank Hapoalim B.M. to waive compliance with, or agree to
amend,  any  such  covenant  to  avoid  a  default.  The  COVID-19  pandemic  is  ongoing,  and  its  dynamic  nature,  including
uncertainties  relating  to  the  ultimate  geographic  spread  of  the  virus,  the  severity  of  the  disease,  the  duration  of  the
pandemic,  and  actions  that  would  be  taken  by  governmental  authorities  to  contain  the  pandemic  or  to  treat  its  impact,
makes it difficult to forecast any effects on our 2020 results. However, as of the date of this filing we expect our results for
2020 to be significantly affected.

Our success, however, will still remain largely dependent on our ability to build and maintain our brands’ awareness and
continue to attract wholesale and direct-to-consumer customers, and contract with and retain key licensees, as well as our
and our licensees’ ability to accurately predict upcoming fashion and design trends within their respective customer bases
and fulfill the product requirements of the particular retail channels within the global marketplace. Unanticipated changes
in consumer fashion preferences and purchasing patterns, slowdowns in the U.S. economy, changes in the prices of

47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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supplies,  consolidation  of  retail  establishments,  and  other  factors  noted  in  “Risk  Factors”  could  adversely  affect  our
licensees’  ability  to  meet  and/or  exceed  their  contractual  commitments  to  us  and  thereby  adversely  affect  our  future
operating results.

Effects of Inflation

We do not believe that the relatively moderate rates of inflation experienced over the past two years in the United States,
where we primarily compete, have had a significant effect on revenues or profitability. Our wholesale operations suppliers
(most of which are abroad) could face economic pressures as a result of rising wages and inflation or be affected by trade
wars or increases in tariffs materially impacting their business.

If there were an adverse change in the rate of inflation by less than 10%, the expected effect on net income and cash flows
would be immaterial.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future material
effect on our financial condition, results of operations or liquidity.

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

Not applicable.

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Item 8.      Financial Statements and Supplementary Data

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and
Stockholders of Xcel Brands, Inc. and Subsidiaries

Opinion on the Consolidated Financial Statements

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Xcel  Brands,  Inc.  and  Subsidiaries  (the
“Company”)  as  of  December  31,  2019  and  2018,  and  the  related  consolidated  statements  of  operations,  stockholders’
equity and cash flows for the years then ended, and the related notes (collectively referred to as the consolidated financial
statements).  In  our  opinion,  the  consolidated  financial  statements  present  fairly,  in  all  material  respects,  the  financial
position  of  the  Company  as  of  December  31,  2019  and  2018,  and  the  results  of  its  operations  and  its  cash  flows  for
the years then ended, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is
to express an opinion on the Company’s consolidated financial statements based on our audits. We are a public accounting
firm registered with the Public Company Accounting Oversight Board (United States) ("PCAOB") and are required to be
independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan
and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial  statements  are  free  of
material  misstatement,  whether  due  to  error  or  fraud.  The  Company  is  not  required  to  have,  nor  were  we  engaged  to
perform,  an  audit  of  its  internal  control  over  financial  reporting.  As  part  of  our  audits,  we  are  required  to  obtain  an
understanding  of  internal  control  over  financial  reporting,  but  not  for  the  purpose  of  expressing  an  opinion  on  the
effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  consolidated
financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures
included  examining,  on  a  test  basis,  evidence  regarding  the  amounts  and  disclosures  in  the  consolidated  financial
statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by
management,  as  well  as  evaluating  the  overall  presentation  of  the  consolidated  financial  statements.  We  believe  that  our
audits provide a reasonable basis for our opinion.

Change in Accounting Principle

As  discussed  in  Note  2  to  the  consolidated  financial  statements,  the  Company  has  changed  its  method  of
accounting  for  leases  as  of  January  1,  2019  due  to  the  adoption  of  Accounting  Standards  Codification  Topic  842,
Leases.    The  Company  adopted  the  new  lease  standard  using  the  transition  method  provided  in  Accounting  Standards
Update (ASU) No. 2018-11 such that prior period amounts are not adjusted and continue to be reported in accordance with
ASC Topic 840, Leases.

/s/ CohnReznick LLP

We have served as the Company’s auditors since 2012.

New York, New York

April 14, 2020

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Table of Contents

Xcel Brands, Inc. and Subsidiaries
Consolidated Balance Sheets
(in thousands, except share and per share data)

Assets
Current Assets:

Cash and cash equivalents
Accounts receivable, net
Inventory
Prepaid expenses and other current assets

Total current assets

Property and equipment, net
Operating lease right-of-use assets
Trademarks and other intangibles, net
Restricted cash
Other assets

Total non-current assets

Total Assets

Liabilities and Equity
Current Liabilities:

Accounts payable, accrued expenses and other current liabilities
Accrued payroll
Current portion of accrued rent liability
Current portion of operating lease obligation
Current portion of long-term debt
Current portion of long-term debt, contingent obligations

Total current liabilities

Long-Term Liabilities:

Long-term portion of accrued rent liability
Long-term portion of operating lease obligation
Long-term debt, less current portion
Contingent obligation
Deferred tax liabilities, net
Other long-term liabilities

Total long-term liabilities

Total Liabilities

Commitments and Contingencies

Equity:

     December 31, 2019      December 31, 2018

$

$

$

$

4,641  
10,622  
899  
1,404  
17,566  
3,666  
9,250  
111,095  
1,109  
505  
125,625  

143,191  

$

$

4,391  
1,444  
 —  
1,752  
2,250  
 —  
9,837  

 —  
9,773  
16,571  
900  
7,434  
224  
34,902  
44,739  

8,837
11,010
1,988
2,040
23,875
3,202
 —
108,989
1,482
511
114,184

138,059

5,140
2,011
690
 —
5,325
2,950
16,116

2,202
 —
11,300
 —
8,139
420
22,061
38,177

Preferred stock, $.001 par value, 1,000,000 shares authorized, none issued and outstanding
Common stock, $.001 par value, 50,000,000 shares authorized at December 31, 2019 and 2018,
respectively, and 18,866,417 and 18,138,616 shares issued and outstanding at December 31, 2019 and
2018, respectively
Paid-in capital
Accumulated deficit

Total Xcel Brands, Inc. stockholders' equity

Noncontrolling interest

Total Equity

Total Liabilities and Equity

 —  

 —

19  
101,736  
(3,659) 
98,096  
356  
98,452  

$

143,191  

$

18
100,097
(233)
99,882
 —
99,882

138,059

See Notes to Consolidated Financial Statements.

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Table of Contents

Xcel Brands, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except share and per share data)

Revenues

Net licensing revenue
Net sales
Net revenue

Cost of goods sold (sales)

Gross profit

Operating costs and expenses

Salaries, benefits and employment taxes
Other design and marketing costs
Other selling, general and administrative expenses
Costs in connection with potential acquisition
Facilities exit charge
Stock-based compensation
Depreciation and amortization
Intangible asset impairment
Total operating costs and expenses

Other income

Gain on reduction of contingent obligation
Total other income

Operating (loss) income

Interest and finance expense
Interest expense - term debt
Other interest and finance charges
Loss on extinguishment of debt
Total interest and finance expense

(Loss) income before income taxes

Income tax (benefit) provision

Net (loss) income
Less: Net (loss) income attributable to noncontrolling interest
Net (loss) income attributable to Xcel Brands, Inc. stockholders

(Loss) earnings per share attributable to Xcel Brands, Inc. common stockholders:

Basic net (loss) income per share:
Diluted net (loss) income per share:

Weighted average number of common shares outstanding:

Basic weighted average common shares outstanding
Diluted weighted average common shares outstanding

See Notes to Consolidated Financial Statements.

51

For the Year Ended
December 31, 

2019

2018

  $

26,435   $
15,292  
41,727  
10,272  
31,455  

15,834  
3,164  
5,552  
1,290  
 —  
976  
3,902  
6,200  
36,918  

2,850  
2,850  

31,190
4,276
35,466
2,702
32,764

16,560
2,696
5,211
 —
799
1,788
1,780
 —
28,834

 —
 —

(2,613) 

3,930

1,211  
74  
189  
1,474  

(4,087) 

(642) 

(3,445) 
(19) 
(3,426)  $

912
99
 —
1,011

2,919

1,831

1,088
 —
1,088

(0.18)  $
(0.18)  $

0.06
0.06

  $

  $
  $

  18,857,657  
  18,857,657  

  18,280,788
  18,281,638

 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
Table of Contents

Xcel Brands, Inc. and Subsidiaries
Consolidated Statements of Stockholders’ Equity
(in thousands, except share data)

Xcel Brands, Inc. stockholders

Balance as of January 1, 2018

Shares issued to employees, directors and
others in connection with restricted stock
grants, net of forfeitures

Compensation expense in connection with
stock options and restricted stock

Shares repurchased including vested
restricted stock in exchange for withholding
taxes

Net income for the year ended
December 31, 2018

Common Stock

Paid-in
     Amount      Capital

Shares
  18,318,961   $

18   $ 98,997   $

(1,321)  $

 —   $ 97,694

Retained
Earnings

(Accumulated  Noncontrolling 

Deficit)

Interest

Total

190,806  

 —  

 —  

 —  

 —  

 —

 —  

 —  

2,133  

 —  

 —  

2,133

(371,151) 

 —  

(1,033) 

 —  

 —  

(1,033)

 —  

 —  

 —  

1,088  

 —  

1,088

Balance as of December 31, 2018

  18,138,616  

18  

  100,097  

(233) 

 —  

  99,882

Issuance of common stock in connection
with the acquisition of Halston Heritage

Shares issued to directors in connection with
restricted stock grants, net of forfeitures

Shares issued on exercise of stock options,
net

Compensation expense in connection with
stock options and restricted stock

Shares repurchased including vested
restricted stock in exchange for withholding
taxes

Consolidation of Longaberger Licensing,
LLC variable interest entity

Net loss for the year ended
December 31, 2019

777,778  

 1  

1,057  

 —  

 —  

1,058

60,000  

 —  

 —  

 —  

 —  

 —

5,185  

 —  

 —  

 —  

 —  

 —

 —  

 —  

756  

 —  

 —  

756

(115,162) 

 —  

(174) 

 —  

 —  

(174)

 —  

 —  

 —  

 —  

375  

375

 —  

 —  

 —  

(3,426) 

(19) 

(3,445)

Balance as of December 31, 2019

  18,866,417   $

19   $ 101,736   $

(3,659)  $

356   $ 98,452

See Notes to Consolidated Financial Statements.

52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
    
    
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
Table of Contents

Xcel Brands, Inc. and Subsidiaries
Consolidated Statements of Cash Flows
(in thousands)

For the Year Ended December 31, 

2019

2018

Cash flows from operating activities

Net (loss) income
Adjustments to reconcile net (loss) income to net cash provided by operating activities:
Depreciation and amortization expense
Intangible asset impairment
Amortization of deferred finance costs
Stock-based compensation
Amortization of note discount
Allowance for doubtful accounts
Loss on extinguishment of debt
Deferred income tax (benefit) provision
Gain on reduction of contingent obligation

Changes in operating assets and liabilities:

Accounts receivable
Inventory
Prepaid expenses and other assets
Accounts payable, accrued expenses and other current liabilities
Cash paid in excess of rent expense
Other liabilities

Net cash provided by operating activities

Cash flows from investing activities

Cash consideration for acquisition of Halston Heritage assets
Investment in Longaberger Licensing, LLC
Purchase of property and equipment

Net cash used in investing activities

Cash flows from financing activities

Shares repurchased including vested restricted stock in exchange for withholding taxes
Payment of deferred finance costs
Proceeds from long-term debt
Payment of long-term debt

Net cash provided by (used in) financing activities

Net decrease in cash, cash equivalents, and restricted cash

Cash, cash equivalents, and restricted cash at beginning of period

Cash, cash equivalents, and restricted cash at end of period

Reconciliation to amounts on consolidated balance sheets:

Cash and cash equivalents
Restricted cash

Total cash, cash equivalents, and restricted cash

Supplemental disclosure of non-cash activities:

Operating lease right-of-use asset
Operating lease obligation
Accrued rent offset to operating lease right-of-use assets
Settlement of seller note through offset to receivable
Settlement of contingent obligation through offset to note receivable
Issuance of common stock in connection with Halston Heritage assets acquisition
Contingent obligation related to acquisition of Halston Heritage assets at fair value
Liability for equity-based bonuses

Supplemental disclosure of cash flow information:

Cash paid during the period for income taxes
Cash paid during the period for interest

See Notes to Consolidated Financial Statements.

53

$

(3,445) 

$

3,902  
6,200  
146  
976  
16  
(50) 
189  
(705) 
(2,850) 

438  
1,089  
(59) 
(1,720) 
(431) 
(196) 
3,500  

(8,830) 
(375) 
(1,133) 
(10,338) 

(174) 
(315) 
7,500  
(4,742) 
2,269  

(4,569) 

10,319  

5,750  

4,641  
1,109  
5,750  

10,409  
13,210  
2,801  
600  
100  
1,058  
900  
220  

136  
1,176  

$

$

$

$
$
$
$
$
$
$
$

$
$

$

$

$

$
$
$
$
$
$
$
$

$
$

1,088

1,780
 —
169
1,788
41
172
 —
1,764
 —

(2,653)
(1,988)
(373)
4,638
 —
167
6,593

 —
 —
(1,476)
(1,476)

(1,033)
 —

(5,459)
(6,492)

(1,375)

11,694

10,319

8,837
1,482
10,319

 —
 —
 —
 —
100
 —
 —
(345)

302
969

 
 
 
 
 
 
 
 
 
 
 
    
    
 
 
    
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
    
 
  
 
 
 
 
Table of Contents

XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

1.   Nature of Operations, Background, and Basis of Presentation

Xcel Brands, Inc. (“Xcel” and, together with its subsidiaries, the “Company”) is a media and consumer products company
engaged  in  the  design,  production,  marketing,  wholesale  distribution,  and  direct-to-consumer  sales  of  branded  apparel,
footwear, accessories, jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle
brands. The Company has developed a design, production, and supply chain capability driven by its proprietary integrated
technology  platform.  Currently,  the  Company’s  brand  portfolio  consists  of  the  Isaac  Mizrahi  brand  (the  "Isaac  Mizrahi
Brand"), the Judith Ripka brand (the "Ripka Brand"), the Halston brands (the "Halston Brands"), the C Wonder brand (the
"C Wonder Brand"), and other proprietary brands. The Company also manages the Longaberger brand (the “Longaberger
Brand”) through its 50% ownership interest in Longaberger Licensing, LLC.

The Company licenses its brands to third parties, provides certain design, production, marketing, and distribution services,
and generates licensing and design fee revenues through contractual arrangements with manufacturers and retailers. This
includes licensing its own brands for promotion and distribution through a ubiquitous-channel retail sales strategy, which
includes distribution through interactive television, the internet, and traditional brick-and-mortar retail channels.

In  January  2018,  the  Company  launched  its  jewelry  wholesale  and  e-commerce  operations  and  in  November  2018,
launched  its  apparel  wholesale  operations.  The  revenues  related  to  these  operations  are  presented  separately  from  the
Company’s  licensing  activities  as  "Net  sales"  and  "Cost  of  goods  sold  (sales)"  in  the  Consolidated  Statements  of
Operations.

2.    Summary of Significant Accounting Policies

Principles of Consolidation

The  consolidated  financial  statements  include  the  accounts  of  Xcel,  its  wholly  owned  subsidiaries,  and  entities  in  which
Xcel has a controlling financial interest as of and for the years ended December 31, 2019 (the "Current Year") and 2018
(the  "Prior  Year").  The  consolidated  financial  statements  have  been  prepared  in  accordance  with  accounting  principles
generally  accepted  in  the  United  States  of  America  (“U.S.  GAAP”)  and  in  accordance  with  the  accounting  rules  under
Regulation  S-X,  as  promulgated  by  the  Securities  and  Exchange  Commission  (“SEC”).  All  significant  intercompany
accounts  and  transactions  have  been  eliminated  in  consolidation.  and  net  earnings  have  been  adjusted  by  the  portion  of
operating results of consolidated entities attributable to noncontrolling interests.

Use of Estimates

The  preparation  of  the  consolidated  financial  statements  in  conformity  with  U.S.  GAAP  requires  management  to  make
estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and
liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the
reporting period.

Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate
of  the  effect  of  a  condition,  situation,  or  set  of  circumstances  that  existed  at  the  date  of  the  consolidated  financial
statements, which management considered in formulating its estimate, could change in the near term due to one or more
future confirming events. Accordingly, the actual results could differ significantly from estimates.

The Company deems the following items to require significant estimates from management:

·

·

Allowance for doubtful accounts;

Useful lives of trademarks;

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

·

·

·

·

·

·

Assumptions used in the valuation of intangible assets, including cash flow estimates for impairment analysis;

Black-Scholes option pricing model assumptions for stock option values;

Performance-based stock option expense recognition;

Incremental borrowing rate;

Inventory reserves; and

Valuation allowances and effective tax rate for tax purposes.

Reclassifications

Certain reclassifications have been made to Prior Year financial statements to conform to classifications used in the Current
Year,  including  (i)  the  separate  presentation  on  the  balance  sheet  of  current  and  long-term  lease-related  liabilities
(previously  included  within  accounts  payable,  accrued  expenses  other  current  liabilities,  and  other  long-term  liabilities,
respectively)  and  (ii)  the  inclusion  of  deferred  revenue  within  accounts  payable,  accrued  expenses  and  other  current
liabilities on the balance sheet. These reclassifications had no impact on net income, stockholders’ equity, or cash flows as
previously reported.

Cash and Cash Equivalents

The  Company  considers  all  highly  liquid  investments  with  original  maturities  of  three  months  or  less  to  be  cash
equivalents.

Accounts Receivable

Accounts receivable are reported net of the allowance for doubtful accounts. Allowance for doubtful accounts is based on
the  Company’s  ongoing  discussions  with  its  licensees,  wholesale  and  digital  customers,  and  its  evaluation  of  each
customer’s payment history, account aging, and financial position. As of December 31, 2019 and 2018, the Company had
$10.6  million  and  $11.0  million,  respectively,  of  accounts  receivable,  net  of  allowances  for  doubtful  accounts  of
approximately  $0.2  million  at  December  31,  2019  and  2018.  There  is  no  earned  revenue  that  has  been  accrued  but  not
billed as of December 31, 2019 and 2018.

Inventory

Inventory is recorded at the lower of cost or net realizable value, with cost determined on a weighted average basis. The
Company  holds  finished  goods  inventory  for  its  e-commerce  jewelry  operations.  Apparel  and  jewelry  finished  goods
inventory  is  purchased  to  satisfy  orders  received  from  its  wholesale  operations.  The  Company  periodically  reviews  the
composition of its inventories in order to identify obsolete, slow-moving or otherwise non-saleable items. If non-saleable
items  are  observed  and  there  are  no  alternate  uses  for  the  inventories,  the  Company  will  record  a  write-down  to  net
realizable value in the period that the decline in value is first recognized. Reserves for inventory shrinkage, representing the
risk  of  physical  loss  of  inventory,  are  estimated  based  on  historical  experience  and  are  adjusted  based  upon  physical
inventory counts.

Property and Equipment

Furniture, equipment, and software are stated at cost less accumulated depreciation and amortization, and are depreciated
using the straight-line method over their estimated useful lives, generally three (3) to seven (7) years. Leasehold

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

improvements  are  amortized  over  the  shorter  of  their  estimated  useful  lives  or  the  terms  of  the  leases.  Betterments  and
improvements are capitalized, while repairs and maintenance are expensed as incurred.

Trademarks and Other Intangible Assets

The Company follows Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic
350,  “Intangibles  -  Goodwill  and  Other.”  Under  this  standard,  goodwill  and  indefinite-lived  intangible  assets  are  not
amortized,  but  are  required  to  be  assessed  for  impairment  at  least  annually  (the  Company  utilizes  December  31  as  its
testing date) and when events occur or circumstances change that would more likely than not reduce the fair value of the
asset below its carrying amount.

Indefinite-Lived Intangible Assets

The Company tests its indefinite-lived intangible assets for recovery in accordance with ASC‑820‑10‑55‑3F, which states
that the income approach (“Income Approach”) converts future amounts (for example cash flows) to a single current (that
is, discounted) amount. When the Income Approach is used, fair value measurement reflects current market expectations
about  those  future  amounts.  The  Income  Approach  is  based  on  the  present  value  of  future  earnings  expected  to  be
generated  by  a  business  or  asset.  Income  projections  for  a  future  period  are  discounted  at  a  rate  commensurate  with  the
degree of risk associated with future proceeds. A residual or terminal value is also added to the present value of the income
to quantify the value of the business beyond the projection period. As such, recoverability of assets to be held and used is
measured  by  a  comparison  of  the  carrying  amount  of  the  asset  to  its  expected  future  discounted  net  cash  flows.  If  the
carrying amount of such assets is considered to be impaired, the impairment to be recognized is measured as the amount by
which the carrying amount of the assets exceeds the recoverable amount of the assets.

As  a  result  of  performing  its  annual  impairment  testing  as  described  above  for  the  year  ended  December  31,  2019,  the
Company recorded a $6.2 million impairment related to the Ripka Brand trademarks, driven by the timing of the continued
transition  from  a  licensing  model  to  a  wholesale  and  direct  to  consumer  model.    No  other  impairment  charges  were
recorded for the years ended December 31, 2019 and 2018.

Finite-Lived Intangible Assets

The  Company’s  finite-lived  intangible  assets,  including  Trademarks,  are  reviewed  for  impairment  whenever  events  or
changes in circumstances indicate that their carrying value may not be recoverable. An impairment loss is recognized if the
carrying  amount  of  a  finite-lived  intangible  asset  is  not  recoverable  and  its  carrying  amount  exceeds  its  fair  value.  No
impairment charges were recorded related to finite-lived intangible assets for the years ended December 31, 2019 and 2018.

With reference to finite-lived intangible assets impairment testing, the Company groups assets and liabilities at the lowest
level for which identifiable cash flows are largely independent of the cash flows of other assets and liabilities and evaluate
the  asset  group  against  the  sum  of  undiscounted  future  cash  flows.  If  the  undiscounted  cash  flows  do  not  indicate  the
carrying amount of the asset is recoverable, an impairment charge is measured as the amount by which the carrying amount
of the asset group exceeds its fair value based on undiscounted cash flows analysis or appraisals. The inputs utilized in the
finite-lived intangible assets impairment analysis are classified as Level 3 inputs within the fair value hierarchy as defined
in ASC Topic 820, “Fair Value Measurement.”

The  Company’s  finite-lived  intangible  assets  are  amortized  over  their  estimated  useful  lives  of  four  (4)  to  eighteen
(18) years.

Restricted Cash

Restricted cash was $1.1 million and $1.5 million as of December 31, 2019 and 2018, respectively.

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

Restricted cash at both December 31, 2019 and 2018 included $1.1 million of cash deposited with Bank Hapoalim B.M.
(“BHI”) as collateral for an irrevocable standby letter of credit associated with the lease of the Company’s current corporate
office and operating facility at 1333 Broadway, New York City. Restricted cash at December 31, 2018 also included $0.4
million of cash held as a security deposit for the sublease of the Company’s former corporate offices by the Company to a
third-party subtenant.

Investment in Unconsolidated Affiliate

The  Company  holds  a  limited  partner  ownership  interest  in  an  unconsolidated  affiliate,  which  was  entered  into  in  2016.
This  investment  is  accounted  for  in  accordance  with  Accounting  Standards  Update  (“ASU”)  No.  2016‑01,  "Financial
Instruments  –  Overall  (Subtopic  825‑10):  "Recognition  and  Measurement  of  Financial  Assets  and  Financial  Liabilities,"
and is included within other assets on the Company’s consolidated balance sheets at December 31, 2019 and 2018. As of
December  31,  2019  and  2018,  the  carrying  value  of  this  investment  was  $0.1  million.  This  investment  does  not  have  a
readily  determinable  fair  value  and  in  accordance  with  ASC  820‑10‑35‑59,  the  investment  is  valued  at  cost,  less
impairment, plus or minus observable price changes of an identical or similar investment of the same issuer.

Note Receivable

The  Company  previously  entered  into  a  promissory  note  receivable  from  a  certain  key  employee  in  the  amount  of  $0.9
million.  This  note  receivable  bore  interest  at  5.1%,  was  due  and  payable  in  full  on  April  1,  2019,  and  was  fully
collateralized  by  various  assets  of  the  employee  in  which  the  Company  had  been  granted  a  security  interest.  The  note
receivable was recorded at amortized cost, and was included within other assets on the Company’s consolidated balance
sheet at December 31, 2018 with net carrying value of $0.9 million. The note receivable was satisfied on March 31, 2019,
and as of December 31, 2019, there were no amounts remaining outstanding under the note.

Deferred Finance Costs

The  Company  incurred  costs  (primarily  professional  fees  and  lender  underwriting  fees)  in  connection  with  borrowings
under the senior secured term loans. These costs have been deferred on the consolidated balance sheets as a reduction to the
carrying  value  of  the  associated  borrowings.  Such  costs  are  amortized  as  interest  expense  using  the  effective  interest
method.

Contingent Obligations

When  accounting  for  asset  acquisitions,  if  any  contingent  obligations  exist  and  the  fair  value  of  the  assets  acquired  is
greater  than  the  consideration  paid,  any  contingent  obligations  are  recognized  and  recorded  as  the  positive  difference
between the fair value of the assets acquired and the consideration paid for the acquired assets.

When  accounting  for  asset  acquisitions,  if  any  contingent  obligations  exist  and  the  fair  value  of  the  assets  acquired  are
equal to the consideration paid, any contingent obligations are recognized based upon the Company’s best estimate of the
amount that will be paid to settle the liability.

The Company recorded contingent obligations in connection with the acquisition of the Judith Ripka Trademarks in 2014,
the C Wonder Trademarks in 2015, and the Halston Heritage Trademarks in 2019. See Note 6 for additional information
related to contingent obligations.

Under  the  applicable  accounting  guidance,  the  Company  is  required  to  carry  such  contingent  liability  balances  on  its
consolidated  balance  sheet  until  the  measurement  period  of  the  earn-out  expires  and  all  related  contingencies  have  been
resolved.

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Revenue Recognition

XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

The Company applies the guidance in ASC Topic 606, “Revenue from Contracts with Customers” to recognize revenue.

Licensing

The Company recognizes revenue continuously over time as it satisfies its continuous obligation of granting access to its
licensed intellectual properties, which are deemed symbolic intellectual properties under the applicable revenue accounting
guidance.  Payments  are  typically  due  after  sales  have  occurred  and  have  been  reported  by  the  licensees  or,  where
applicable,  in  accordance  with  minimum  guaranteed  payment  provisions.  The  timing  of  performance  obligations  is
typically  consistent  with  the  timing  of  payments,  though  there  may  be  differences  if  contracts  provide  for  advances  or
significant escalations of contractually guaranteed minimum payments. There were no such differences that would have a
material impact on the Company’s consolidated balance sheets at December 31, 2019 and 2018. In accordance with ASC
606‑10‑55‑65,  the  Company  recognizes  revenue  at  the  later  of  when  (1)  the  subsequent  sale  or  usage  occurs  or  (2)  the
performance obligation to which some or all of the sales- or usage-based royalty has been allocated is satisfied (in whole or
in part). More specifically, the Company separately identifies:

(i) Contracts for which, based on experience, royalties are expected to exceed any applicable minimum guaranteed
payments, and to which an output-based measure of progress based on the “right to invoice” practical expedient is
applied  because  the  royalties  due  for  each  period  correlate  directly  with  the  value  to  the  customer  of  the
Company’s  performance  in  each  period  (this  approach  is  identified  as  “View  A”  by  the  FASB  Revenue
Recognition Transition Resource Group, “TRG”); and

(ii) Contracts for which revenue is recognized based on minimum guaranteed payments using an appropriate measure
of  progress,  in  which  minimum  guaranteed  payments  are  straight-lined  over  the  term  of  the  contract  and
recognized ratably based on the passage of time, and to which the royalty recognition constraint to the sales-based
royalties  in  excess  of  minimum  guaranteed  is  applied  and  such  sales-based  royalties  are  recognized  to  distinct
period only when the minimum guaranteed is exceeded on a cumulative basis (this approach is identified as “View
C” by the TRG).

The  Company  does  not  typically  perform  by  transferring  goods  or  services  to  customers  before  the  customer  pays
consideration  or  before  payment  is  due,  thus  the  amounts  of  contract  assets  as  defined  by  ASC  606‑10‑45‑3  were  not
material  as  of  December  31,  2019  and  2018.  The  Company’s  unconditional  right  to  receive  consideration  based  on  the
terms and conditions of licensing contracts is presented as accounts receivable on the accompanying consolidated balance.
The Company typically does not receive consideration in advance of performance and, consequently, amounts of contract
liabilities as defined by ASC 606‑10‑45‑2 were not material as of December 31, 2019 and 2018.

The  Company  does  not  disclose  the  amount  attributable  to  unsatisfied  or  partially  satisfied  performance  obligations  for
variable  revenue  contracts  (identified  under  “View  A”  above)  in  accordance  with  the  optional  exemption  allowed  under
ASC  606.  The  Company  did  not  have  any  revenue  recognized  in  the  reporting  period  from  performance  obligations
satisfied,  or  partially  satisfied,  in  previous  periods.  Remaining  minimum  guaranteed  payments  for  active  contracts  as  of
December  31,  2019  are  expected  to  be  recognized  ratably  in  accordance  with  View  C  over  the  remaining  term  of  each
contract based on the passage of time and through December 2023.

Design Fees

The Company earns design fees for serving as a buying agent for apparel under private labels for retailers. As a buying
agent, the Company utilizes its expertise and relationships with manufacturers to facilitate the production of private label
apparel to customer specifications. The Company’s design fee revenue also includes fees charged for its design and product
development services provided to certain suppliers. The Company satisfies its performance obligation to its customers by
performing the services in buyer agency agreements and thereby earning its design fee at the point in time when the

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Notes to Consolidated Financial Statements
December 31, 2019 and 2018

customer’s  freight  forwarder  takes  control  of  the  goods.  The  Company  satisfies  its  performance  obligation  with  the
suppliers and earns its design fee from the factory at the point in time when the customer’s freight forwarder takes control
of the goods.

Wholesale Sales

The Company generates revenue through the design, sourcing, and sale of branded jewelry and apparel to both domestic
and  international  customers  who,  in  turn,  sell  the  products  to  the  consumer.  The  Company  recognizes  revenue  when
performance  obligations  identified  under  the  terms  of  contracts  with  its  customers  are  satisfied,  which  occurs  upon  the
transfer of control of the merchandise in accordance with the contractual terms and conditions of the sale.

Direct to Consumer Sales

The Company’s revenue associated with its e-commerce jewelry is recognized at a point in time when product is shipped to
the customer.

Advertising Costs

All  costs  associated  with  production  for  the  Company’s  advertising,  marketing,  and  promotion  are  expensed  during  the
periods when the activities take place. All other advertising costs, such as print and online media, are expensed when the
advertisement  occurs.  The  Company  incurred  $0.9  million  in  advertising  and  marketing  costs  for  the  year  ended
December 31, 2019 and $0.3 million for the year ended December 31, 2018.

Leases

As  of  and  for  the  year  ended  December  31,  2018,  total  rental  payments  under  operating  leases  that  include  scheduled
payment increases and rent holidays were amortized on a straight-line basis over the term of the lease. Landlord allowances
were amortized on a straight-line basis from the date of possession through the end of the lease term as a reduction of rent
expense.

As of January 1, 2019, the Company adopted the new lease accounting guidance prescribed by ASU No. 2016-02. Refer to
“Recently Adopted Accounting Pronouncements” below for a description of the Company’s accounting policies relative to
leases as of and for the year ended December 31, 2019 under this new guidance.

Stock-Based Compensation

The  Company  accounts  for  stock-based  compensation  in  accordance  with  ASC  Topic  718,  “Compensation  -  Stock
Compensation,” by recognizing the fair value of stock-based compensation as an operating expense over the service period
of the award or term of the corresponding contract, as applicable.

The fair value of stock options and warrants is estimated on the date of grant using the Black-Scholes option pricing model.
The valuation determined by the Black-Scholes option pricing model is affected by the Company’s stock price as well as
assumptions regarding a number of highly complex and subjective variables. These variables include, but are not limited to,
expected  stock  price  volatility  over  the  terms  of  the  awards,  and  actual  and  projected  employee  stock  option  exercise
behaviors. The risk-free rate is based on the U.S. Treasury rate for the expected life at the time of grant, volatility is based
on the average long-term implied volatilities of peer companies, and expected life is based on the estimated average life of
options and warrants using the simplified method. The Company utilizes the simplified method to determine the expected
life of the options and warrants due to insufficient exercise activity during recent years as a basis from which to estimate
future exercise patterns. The expected dividend assumption is based on the Company’s history and expectation of dividend
payouts.

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Notes to Consolidated Financial Statements
December 31, 2019 and 2018

Restricted stock awards are valued using the fair value of the Company’s stock at the date of grant.

The Company accounts for non-employee awards in accordance with ASU 2018-07, “Compensation – Stock Compensation
(Topic 718) – Improvements to Nonemployee Share-Based Payment Accounting.” Such awards are measured at the grant
date fair value of the equity instruments to be issued, and the Company recognizes compensation cost for grants to non-
employees on a straight-line basis over the period of the grant.

The Company accounts for forfeitures as a reduction of compensation cost in the period when such forfeitures occur.

For stock option awards for which vesting is contingent upon the achievement of certain performance targets, the timing
and amount of compensation expense recognized is based upon the Company’s projections and estimates of the relevant
performance metric(s) until the time the performance obligation is satisfied.

Income Taxes

Current  income  taxes  are  based  on  the  respective  period’s  taxable  income  for  federal  and  state  income  tax  reporting
purposes.  Deferred  tax  liabilities  and  assets  are  determined  based  on  the  difference  between  the  financial  statement  and
income tax bases of assets and liabilities, using enacted tax rates in effect for the year in which the differences are expected
to reverse. A valuation allowance is required if, based on the weight of available evidence, it is more likely than not that
some portion or all of the deferred tax assets will not be realized.

The Company applies the FASB guidance on accounting for uncertainty in income taxes, which prescribes a recognition
threshold  and  measurement  process  for  financial  statement  recognition  and  measurement  of  a  tax  position  taken  or
expected  to  be  taken  in  a  tax  return,  and  also  addresses  derecognition,  classification,  interest,  and  penalties  related  to
uncertain tax positions. The Company has no unrecognized tax benefits as of December 31, 2019 and 2018. Interest and
penalties  related  to  uncertain  tax  positions,  if  any,  are  recorded  in  income  tax  expense.  Tax  years  that  remain  open  for
assessment for federal and state tax purposes include the years ended December 31, 2016 through December 31, 2019.

The income tax effects of changes in tax laws are recognized in the period when enacted.

Fair Value

ASC Topic 820, “Fair Value Measurements and Disclosures,” defines fair value and establishes a framework for measuring
fair value under U.S. GAAP. The fair value of the Company’s financial assets and liabilities reflects management’s estimate
of amounts that the Company would have received in connection with the sale of the assets or paid in connection with the
transfer of the liabilities in an orderly transaction between market participants at the measurement date. In connection with
measuring  the  fair  value  of  the  Company’s  assets  and  liabilities,  the  Company  seeks  to  maximize  the  use  of  observable
inputs  (market  data  obtained  from  independent  sources)  and  to  minimize  the  use  of  unobservable  inputs  (internal
assumptions about how market participants would price assets and liabilities).

Fair Value of Financial Instruments

For  certain  of  the  Company’s  financial  instruments,  including  cash  and  cash  equivalents,  restricted  cash,  accounts
receivable,  and  accounts  payable,  the  carrying  amounts  approximate  fair  value  due  to  the  short-term  maturities  of  these
instruments. The carrying value of the promissory note receivable approximates fair value because the fixed interest rate
approximates current market rates and in the instances it does not, the impact is not material. The carrying value of the Xcel
Term Loan (as defined in Note 6) approximates fair value because the fixed interest rate approximates current market rates
and in the instances it does not, the impact is not material. When debt interest rates are below market rates, the Company
considers the discounted value of the difference of actual interest rates and its internal borrowing against the scheduled debt
payments. The fair value of the Company’s cost method investment does not have a readily determinable

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Notes to Consolidated Financial Statements
December 31, 2019 and 2018

fair  value  and  in  accordance  with  ASC  820‑10‑35‑59,  the  investment  is  valued  at  cost,  less  impairment,  plus  or  minus
observable price changes of an identical or similar investment of the same issuer.

Concentrations of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and
cash equivalents, restricted cash, accounts receivable, and notes receivable. The Company limits its credit risk with respect
to cash by maintaining cash, cash equivalents, and restricted cash balances with high quality financial institutions. At times,
the Company’s cash, cash equivalents, and restricted cash may exceed federally insured limits. Concentrations of credit risk
with respect to accounts receivable are minimal due to the collection history and due to the nature of the Company’s royalty
revenues.  Generally,  the  Company  does  not  require  collateral  or  other  security  to  support  accounts  receivable.
Concentration of credit risk with respect to the promissory note receivable previously held by the Company was mitigated
as it was fully collateralized by various assets in which the Company had been granted a security interest.

Earnings Per Share

Basic earnings per share is computed by dividing net income available to common stockholders by the weighted average
number  of  common  shares  outstanding  during  the  period,  excluding  the  effects  of  any  potentially  dilutive  securities.
Diluted  earnings  per  share  reflect,  in  periods  in  which  they  have  a  dilutive  effect,  the  effect  of  common  shares  issuable
upon the exercise of stock options and warrants using the treasury stock method. The difference between basic and diluted
weighted-average common shares results from the assumption that all dilutive stock options and warrants outstanding were
exercised into common stock if the effect is not anti-dilutive.

Recently Issued Accounting Pronouncements

In  August  2018,  the  FASB  issued  ASU  No.  2018‑13,  “Fair  Value  Measurement  (Topic  820):  Disclosure  Framework  –
Changes  to  the  Disclosure  Requirements  for  Fair  Value  Measurement.”  This  ASU  adds,  modifies,  and  removes  several
disclosure requirements relative to the three levels of inputs used to measure fair value in accordance with Topic 820, “Fair
Value Measurement.” This guidance is effective for public companies for fiscal years beginning after December 15, 2019,
with early adoption permitted. The Company is currently evaluating the new guidance to determine the impact the adoption
of this guidance will have on the Company’s results of operations, cash flows, and financial condition.

In  December  2019,  the  FASB  issued  ASU  No.  2019-12,  “Income  Taxes  (Topic  740):  Simplifying  the  Accounting  for
Income Taxes.” This ASU removes certain exceptions to the general principles in Topic 740, including, but not limited to,
intraperiod tax allocations and interim period tax calculations. The ASU also provides additional clarification and guidance
related  to  recognition  of  franchise  taxes  and  changes  in  tax  laws.  This  guidance  is  effective  for  public  companies  for
fiscal  years,  and  interim  periods  within  those  fiscal  years,  beginning  after  December  15,  2020,  with  early  adoption
permitted. The Company is currently evaluating the new guidance to determine the impact the adoption of this guidance
will have on the Company’s results of operations, cash flows, and financial condition.

Recently Adopted Accounting Pronouncements

The Company adopted ASU No. 2016-02, “Leases,” effective January 1, 2019, by applying the new guidance under the
additional and alternative transition method allowed by ASU No. 2018-11, “Leases (Topic 842): Targeted Improvements.”
The core principle of this standard is that an entity should recognize on its balance sheet assets and liabilities arising from a
lease. In accordance with that principle, the new lease accounting guidance requires that a lessee recognize a liability to
make future lease payments (the lease liability) and a right-of-use (“ROU”) asset representing its right to use the underlying
leased asset for the lease term. As of January 1, 2019, the adoption resulted in the recognition of operating lease right-of-
use  ("ROU")  assets  of  approximately  $10.4  million,  lease  liabilities  of  approximately  $13.2  million,  and  a  decrease  of
approximately $2.8 million in accrued rent. The adoption of the new lease accounting guidance did not have an impact on

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Notes to Consolidated Financial Statements
December 31, 2019 and 2018

the  Company’s  consolidated  statement  of  operations,  and  had  no  impact  on  cash  provided  by  or  used  in  operating,
financing, or investing activities in the Company's consolidated statement of cash flows.

The  Company  elected  the  available  practical  expedients  under  ASC  842-10-15-37  (thereby  not  separating  lease
components from non-lease components and instead accounting for all components as a single lease component) and ASC
842-10-65-1 (thereby, among other things, not reassessing lease classification), and implemented changes to its processes
and methodologies related to leases to enable the preparation of financial information upon adoption and to allow for the
correct identification, classification, and measurement of leases in accordance with the new guidance going forward.

The  Company  determines  if  an  arrangement  is  a  lease  at  inception.  Operating  lease  ROU  assets  and  lease  liabilities  are
recognized at commencement date based on the present value of the remaining lease payments over the lease term. As most
of  the  Company’s  leases  do  not  provide  an  implicit  rate,  the  Company  uses  its  incremental  borrowing  rate  based  on  the
information available at commencement date in determining the present value of lease payments. The Company may use
the implicit rate when readily determinable. Operating lease ROU assets also include scheduled lease payments made and
initial direct costs, and exclude lease incentives and accrued rent. Lease terms may include options to extend or terminate
the  lease  when  it  is  reasonably  certain  that  the  Company  will  exercise  that  option.  Lease  expense  for  operating  lease
payments is generally recognized on a straight-line basis over the lease term.

For  real  estate  leases  of  office  space,  the  Company  accounts  for  the  lease  and  non-lease  components  as  a  single  lease
component.

Variable lease payments that do not depend on an index or rate (such as real estate taxes and building insurance and lessee’s
shares thereof), if any, are excluded from lease payments at lease commencement date for initial measurement. Subsequent
to  initial  measurement,  these  variable  payments  are  recognized  when  the  event  determining  the  amount  of  variable
consideration to be paid occurs.

For  leases  with  a  term  of  12  months  or  less,  the  Company  does  not  recognize  lease  liabilities  and  ROU  assets,  but
recognizes the lease payments in net income on a straight-line basis over the respective lease terms.

The Company recognizes income from subleases (in which the Company is the sublessor) on a straight-line basis over the
term of the sublease, as a reduction to lease expense. See Note 9 for additional information related to the Company’s leases.

3. Acquisitions

Acquisition of Halston Heritage Trademarks

On February 11, 2019 (the “Closing Date”), the Company and its wholly owned subsidiary, H Heritage Licensing, LLC,
entered into an asset purchase agreement (the "Heritage Asset Purchase Agreement") with the H Company IP, LLC (the
"Seller" or "HIP") and its parent, House of Halston LLC ("HOH"), pursuant to which the Company acquired certain assets
of  HIP,  including  the  "Halston",  "Halston  Heritage",  and  "Roy  Frowick"  trademarks  (collectively,  the  "Halston  Heritage
Trademarks") and other intellectual property rights relating thereto. Benjamin Malka, who was a director of the Company,
is a 25% equity holder of HOH and former Chief Executive Officer of HOH.

Pursuant to the Heritage Asset Purchase Agreement, at closing, the Company delivered in escrow for HIP or its designees
(collectively,  the  “Sellers”)  an  aggregate  of  $8.4  million  in  cash  and  777,778  shares  of  the  Company’s  common  stock
valued  at  $1.1  million  (the  “Xcel  Shares”),  subject  to  a  voting  agreement  and  a  lock-up  agreement  relating  to  the  Xcel
Shares  and  a  consent  and  waiver  agreement  each  in  form  satisfactory  to  Xcel  within  three  months  from  the  date  of  the
Heritage  Asset  Purchase  Agreement.  Such  agreements  were  executed  and  delivered  to  Xcel,  and  the  Xcel  Shares  were
issued and delivered to the Sellers.

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December 31, 2019 and 2018

In addition to the closing considerations, HIP is eligible to earn up to an aggregate of $6.0 million (the “Earn-Out Value”)
through  December  31,  2022  based  on  Excess  Net  Royalties.  “Excess  Net  Royalties”  during  any  calendar  year  for  2019
through 2022 (each, a “Royalty Target Year”) is equal to (a) the positive amount, if any, of the Net Royalties as calculated
for such Royalty Target Year, less the greater of (i) One Million Five Hundred Thousand Dollars ($1.5 million), or (ii) the
maximum Net Royalties for any previous Royalty Target Year. “Applicable Percentage” means (a) 50% of the first $10.0
million of Excess Net Royalties during the Earn-Out Period, (b) 20% of aggregate Excess Net Royalties during the Earn-
Out  Period  greater  than  $10.0  million  and  up  to  $15.0  million  and  (c)  0%  of  aggregate  Excess  Net  Royalties  during  the
Earn-Out Period in excess of $15.0 million. The Earn-Out Consideration shall be payable in common stock of Xcel (the
“Earn-Out Shares”); provided, however, that if the number of Earn-Out Shares, when combined with the number of Xcel
Shares issued at the Closing Date, will exceed 4.99% of the aggregate number of shares of Xcel common stock outstanding
as of the Closing Date (calculated in accordance with Nasdaq Rule 5635(a)) (the “Xcel Share Limit”), then Xcel may, in its
sole and unfettered discretion, elect to (x) pay cash for the Earn-Out Value attributable to the Earn-Out Shares that would
exceed  the  Xcel  Share  Limit;  (y)  solicit  stockholder  approval  for  the  issuance  of  Earn-Out  Shares  in  excess  of  the  Xcel
Share Limit in accordance with Nasdaq Rule 5635(a)(2) and, if such stockholder approval is obtained, issue such Earn-Out
Shares to HIP; or (z) solicit stockholder approval for the issuance of Shares in excess of the Xcel Share Limit in accordance
with Nasdaq Rule 5635(a)(2) and, if such stockholder approval is obtained, pay the applicable Earn-Out Consideration with
a combination of cash and Earn-Out Shares.

The  Halston  Heritage  Trademark  acquisition  was  accounted  for  as  an  asset  purchase.  The  aggregate  purchase  price  has
been allocated to the following assets based on the fair value of the assets on the date of acquisition:

($ in thousands)
Allocated to:
Trademarks
Halston archives
Total acquisition price

$

$

10,588
200
10,788

The  Halston  Heritage  Trademarks  have  been  determined  by  management  to  have  a  finite  useful  life,  and  accordingly,
amortization  is  recorded  in  the  Company’s  consolidated  statements  of  operations.  The  Halston  Heritage  Trademarks  and
archives are amortized on a straight-line basis over their expected useful lives of eighteen and seven years, respectively.

The following represents the aggregate purchase price of $10.8 million:

($ in thousands, except share amounts)
Cash
Fair value of Common Stock issued (777,778 shares)
Total direct initial consideration
Direct transaction expenses
Contingent obligation
Total consideration

  $

$

8,350
1,058
9,408
480
900
10,788

Consolidation of Longaberger Licensing, LLC Variable Interest Entity and Acquisition of Longaberger Trademarks

On November 12, 2019, the Company entered into a limited liability company agreement (the “LLC Agreement”) with a
subsidiary of Hilco Global for Longaberger Licensing, LLC (“LL”). Hilco Global became the sole Class A Member of LL,
and Xcel became the sole Class B Member of LL. Each member committed to an initial capital contribution of $425,000 in
return for a 50% equity ownership interest in LL, with each member actually contributing $375,000 upon execution of the
LLC Agreement.

Simultaneously  on  November  12,  2019,  Longaberger  Licensing,  LLC  completed  the  acquisition  of  the  Longaberger
trademarks and other intellectual property rights relating thereto from the trustee for the Longaberger Company. The total

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December 31, 2019 and 2018

purchase price for such assets was $750,000.  No other assets or liabilities were acquired as part of this transaction, and the
acquisition was accounted for as an asset purchase.

Based on an analysis of the contractual terms and rights contained in the related agreements, the Company determined that
under the applicable accounting standards, LL is a variable interest entity and the Company has effective control over the
entity.  Therefore,  as  the  primary  beneficiary,  the  Company  has  consolidated  LL  as  of  November  12,  2019.  Upon
consolidation, the Company recognized $750,000 of intangible assets and a noncontrolling interest of $375,000.

The  Longaberger  trademarks  have  been  determined  by  management  to  have  a  finite  useful  life,  and  accordingly,
amortization  is  recorded  in  the  Company’s  consolidated  statements  of  operations.  The  Longaberger  trademarks  are
amortized on a straight-line basis over their expected useful life of fifteen (15) years.

4.   Trademarks and Other Intangibles

Trademarks and other intangibles, net consist of the following:

     Weighted       
Average

December 31, 2019

  Amortization  Gross Carrying  Accumulated   Net Carrying

($ in thousands)
Trademarks (indefinite-lived)
Trademarks (finite-lived)
Trademarks (finite-lived)
Other intellectual property
Copyrights and other intellectual property
Total

($ in thousands)
Trademarks (indefinite-lived)
Trademarks (finite-lived)
Other intellectual property
Copyrights and other intellectual property
Total

  $

Period
n/a
15 years  
18 years  
7 years
10 years  

  $

Amount

  Amortization  

Amount

62,900   $
16,213  
38,194  
762  
190  
118,259   $

 —   $

4,560  
2,067  
428  
109  

62,900
11,653
36,127
334
81
7,164   $ 111,095

     Weighted       
Average

December 31, 2018

  Amortization  Gross Carrying   Accumulated   Net Carrying

  $

Period
n/a
15 years  
7 years
10 years  

  $

Amount

  Amortization  

Amount

96,707   $
15,463  
561  
190  
112,921   $

 —   $

3,521  
321  
90  

96,707
11,942
240
100
3,932   $ 108,989

As of December 31, 2019, the Company recorded a non-cash impairment charge of $6.2 million related to the Ripka Brand
trademarks, driven by the timing of the continued transition from a licensing model to a wholesale and direct to consumer
model.  No other intangible asset impairment charges were recorded for the years ended December 31, 2019 and 2018.

Amortization  expense  for  intangible  assets  for  the  years  ended  December  31,  2019  and  2018  was  approximately  $3.2
million and $1.1 million, respectively.

The trademarks of the Isaac Mizrahi Brand and the Ripka Brand have been determined to have indefinite useful lives and
accordingly, no amortization has been recorded for those intangible assets.

Effective  January  1,  2019,  and  in  consideration  of  the  acquisition  of  the  Halston  and  Halston  Heritage  trademarks  in
February 2019, the Company determined that the Halston brand, inclusive of all of its trademarks, including H Halston, and
H  by  Halston,  has  a  finite  life  of  eighteen    (18)  years,  and  began  amortizing  those  assets  on  a  straight-line  basis
accordingly. Prior to January 1, 2019, the H Halston and H by Halston assets were considered indefinite-lived assets.

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December 31, 2019 and 2018

Estimated future amortization expense related to finite-lived intangible assets over the remaining useful lives is as follows:

($ in thousands)
Year Ending December 31, 
2020
2021
2022
2023
2024
Thereafter
Total

5.   Significant Contracts

QVC Agreements

Amortization
Expense

$

$

3,334
3,334
3,334
3,334
3,320
31,539
48,195

Through its wholly owned subsidiaries, the Company has direct-to-retail license agreements with QVC, pursuant to which
the Company designs, and QVC sources and sells, various products under the IsaacMizrahiLIVE brand, the Judith Ripka
brand,  and  the  H  by  Halston  brand.  These  agreements  include,  respectively,  the  IM  QVC  Agreement,  the  Ripka  QVC
Agreement,  and  the  H  QVC  Agreement  (collectively,  the  “QVC  Agreements”).  QVC  owns  the  rights  to  all  designs
produced  under  the  QVC  Agreements,  and  the  QVC  Agreements  include  the  sale  of  products  across  various  categories
through QVC’s television media and related internet sites.

Pursuant to the agreements, the Company has granted to QVC and its affiliates the exclusive, worldwide right to promote
the  Company’s  branded  products,  and  the  right  to  use  and  publish  the  related  trademarks,  service  marks,  copyrights,
designs, logos, and other intellectual property rights owned, used, licensed, and/or developed by the Company, for varying
terms as set forth below. The QVC Agreements include automatic renewal periods as detailed below unless terminated by
either party.

Agreement
IM QVC Agreement
Ripka QVC Agreement
H QVC Agreement

Current Term
Expiry

Automatic
Renewal

  Xcel Commenced   QVC Product
     Brand with QVC     

  September 30, 2020  one-year period   September  2011 
  March 31, 2020   one-year period  
three-year period 
  December 31, 2022  

April  2014
January  2015  

Launch
2010
1999
2015

On March 31, 2020, the Ripka QVC Agreement was automatically renewed, as per the terms of the agreement, through
March 31, 2021.

In  connection  with  the  foregoing  and  during  the  same  periods,  QVC  and  its  subsidiaries  have  the  exclusive,  worldwide
right  to  use  the  names,  likenesses,  images,  voices,  and  performances  of  the  Company’s  spokespersons  to  promote  the
respective products. Under the IM QVC Agreement, IM Brands has also granted to QVC and its affiliates, during the same
period,  exclusive,  worldwide  rights  to  promote  third-party  vendor  co-branded  products  that,  in  addition  to  bearing  and
being  marketed  in  connection  with  the  trademarks  and  logos  of  such  third-party  vendors,  also  bear  or  are  marketed  in
connection with the IsaacMizrahiLIVE trademark and related logo.

Under the QVC Agreements, QVC is obligated to make payments to the Company on a quarterly basis, based primarily
upon  a  percentage  of  the  net  retail  sales  of  the  specified  branded  products.  Net  retail  sales  are  defined  as  the  aggregate
amount of all revenue generated through the sale of the specified branded products by QVC and its subsidiaries under the
QVC Agreements, excluding freight, shipping and handling charges, customer returns, and sales, use, or other taxes.

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

Also, under the QVC Agreements, the Company will pay a royalty participation fee to QVC on revenue earned from the
sale,  license,  consignment,  or  any  other  form  of  distribution  of  any  products,  bearing,  marketed  in  connection  with,  or
otherwise associated with the specified trademarks and brands.

Net  revenue  from  QVC  totaled  $22.21  million  and  $25.63  million  for  the  Current  Year  and  Prior  Year,  respectively,
representing  approximately  53%  and  72%  of  the  Company’s  total  revenues,  respectively.  As  of  December  31,  2019  and
2018, the Company had receivables from QVC of $4.33 million and $5.68 million, representing approximately 41% and
52%  of  the  Company’s  accounts  receivable,  respectively.  The  December  31,  2019  and  2018  QVC  receivables  did  not
include any earned revenue accrued but not yet billed as of the respective balance sheet dates.

6.   Debt and Other Long-term Liabilities

Debt

The Company’s net carrying amount of debt is comprised of the following:

($ in thousands)
Xcel Term Loan
Unamortized deferred finance costs related to term loan
IM Seller Note
Ripka Seller Note
Contingent obligation – JR Seller
Contingent obligation – CW Seller

Total

Current portion of long-term debt (i), (ii)
Long-term debt

December 31, 

2019
19,000   $
(179) 
 —  
 —  
 —  
 —  
18,821  
2,250  
16,571   $

2018
15,500
(200)
742
583
100
2,850
19,575
8,275
11,300

  $

  $

(i) The  current  portion  of  long-term  debt  presented  on  the  consolidated  balance  sheet  at  December  31,  2019  consists

of $2.25 million related to the Xcel Term Loan.

(ii) The current portion of long-term debt presented on the consolidated balance sheet at December 31, 2018 includes (a)
$4.0 million related to the Xcel Term Loan, (b) $0.74 million related to the IM Seller Note, (c) $2.95 million related to
contingent obligations, and (d) 0.58 million related to the Ripka Seller Note.

Prior Xcel Term Loan

On February 26, 2016, the Company and its wholly owned subsidiaries, IM Brands, LLC, JR Licensing, LLC, H Licensing,
LLC, C Wonder Licensing, LLC, Xcel Design Group, LLC, IMNY Retail Management, LLC, and IMNY E-Store, USA,
LLC (each a “Guarantor” and collectively, the “Guarantors”), as Guarantors, entered into an amended and restated loan and
security agreement (the “Loan Agreement”) with Bank Hapoalim B.M. as agent, and the financial institutions party thereto
as  lenders.  The  Loan  Agreement  amended  and  restated  the  previous  IM  Term  Loan,  JR  Term  Loan,  and  H  Term  Loan.
Pursuant  to  the  Loan  Agreement,  Xcel  assumed  the  obligations  of  each  of  IM  Brands,  LLC,  JR  Licensing,  LLC,  and  H
Licensing,  LLC  under  the  respective  term  loans  with  BHI  in  the  aggregate  principal  amount  of  $27.9  million  (the  loan
under the Loan Agreement is referred to as the “Xcel Term Loan”). The Xcel Term Loan was due to mature on January 1,
2021.  Principal  on  the  Xcel  Term  Loan  was  payable  in  quarterly  installments  on  each  of  January  1,  April  1,  July  1  and
October 1.

The Xcel Term Loan was amended in February 2017 and again in June 2017. Under these amendments, principal payments
for  the  year  ended  December  31,  2017  were  increased  by  a  total  of  $0.8  million,  principal  payments  for  the  year  ended
December 31, 2019 were increased by a total of $1.0 million, and principal payments for the year ending December 31,

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

2021 were decreased by $1.8 million. In addition, the minimum EBITDA (as defined in the Loan Agreement) requirement
for  the  year  ended  December  31,  2017  was  changed  from  $9.0  million  to  $7.0  million,  and  the  minimum  EBITDA
requirements  for  the  years  ended  December  31,  2018  and  2019  were  changed  from  $9.0  million  to  $8.0  million,
respectively. There were no changes to the total principal balance, interest rate, maturity date, or other terms of the Loan
Agreement. Management assessed and determined that these amendments represented debt modifications and, accordingly,
no gain or loss was recorded.

Second Amended and Restated Xcel Term Loan

On February 11, 2019, concurrent with the Closing Date of the acquisition of the Halston Heritage Brands (see Note 3), the
Company  entered  into  an  amended  loan  agreement  with  BHI  (the  “Second  Amended  and  Restated  Loan  and  Security
Agreement”),  which  amended  and  restated  the  Prior  Xcel  Term  Loan.  Immediately  prior  to  February  11,  2019,  the
aggregate principal amount of the Prior Xcel Term loan was $14.5 million. Pursuant to the Loan Agreement, the Lenders
have  extended  to  Xcel  an  additional  term  loan  in  the  amount  of  $7.5  million,  such  that,  as  of  February  11,  2019,  the
aggregate outstanding balance of all the term loans extended by BHI to Xcel was $22.0 million, which amount has been
divided under the Loan Agreement into two term loans: (1) a term loan in the amount of $7.3 million (“Term Loan A”) and
(2) a term loan in the amount of $14.7 million (“Term Loan B” and, together with Term Loan A, the “Term Loans”). The
proceeds of the additional term loan were used to finance the Halston Heritage Brands acquisition described in Note 3.

The  terms  and  conditions  of  the  Second  Amended  and  Restated  Xcel  Term  Loan  resulted  in  significantly  different  debt
service  payment  requirements,  compared  with  the  Prior  Xcel  Term  Loan,  including  an  increase  of  $7.5  million  in  the
principal balance, and related changes to the timing and amount of principal payments, as well as changes in the interest
rate.  Management  assessed  and  determined  that  this  amendment  resulted  in  an  extinguishment  of  debt  and  recognized  a
loss of $0.2 million (consisting of unamortized deferred finance costs) during the year ended December 31, 2019.

The  Second  Amended  and  Restated  Loan  and  Security  Agreement  also  contemplates  that  BHI,  or  their  affiliates
(collectively, the “Lenders”) can provide to Xcel a revolving loan facility and a letter of credit facility, the terms of each of
which shall be agreed to by Xcel and the Lenders. Amounts advanced under the revolving loan facility (the “Revolving
Loans”) will be used for the purpose of consummating acquisitions by Xcel or its subsidiaries that are or become parties to
the Second Amended and Restated Loan and Security Agreement. Xcel will have the right to convert Revolving Loans to
incremental term loans (the “Incremental Term Loans”) in minimum amounts of $5.0 million. The Company has not drawn
down any funds under either the revolving loan facility or letter of credit facility.

The Term Loans mature on December 31, 2023, Incremental Term Loans shall mature on the date set forth in the applicable
term note, and Revolving Loans and the letter of credit facility shall mature on such date as agreed upon by Xcel and the
Lenders. Any letter of credit issued under Second Amended and Restated Loan and Security Agreement shall terminate no
later than one year following the date of issuance thereof.

On April 13, 2020, the Company further amended its Second Amended and Restated Loan and Security Agreement with
BHI. Under this amendment, the quarterly installment payment due March 31, 2020 was deferred, and the amounts of the
quarterly installment payments due throughout the remainder of 2020 were reduced, while the amount of principal to be
repaid through variable payments based on excess cash flow was increased. In addition, there were multiple changes and
waivers  to  the  various  financial  covenants.  Further,  this  amendment  permits  Xcel  to  incur  unsecured  debt  through  the
Paycheck Protection Program (“PPP”) under the Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”), and
excludes  any  associated  PPP  debt  and  debt  service  from  the  covenant  calculations.  There  were  no  changes  to  the  total
principal balance, interest rate, or maturity date.

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

Principal on the Xcel Term Loan, as amended, is payable in fixed installments as follows:

($ in thousands)

June 30, 2020, September 30, 2020, and December 31, 2020

Installment Payment Dates

     Amount
  $

750

March 31, 2021, June 30, 2021, September 30, 2021, and December 31, 2021   $

1,125

April 30, 2021

  $

750

March 31, 2022, June 30, 2022, September 30, 2022, and December 31, 2022   $

1,125

March 31, 2023, June 30, 2023, September 30, 2023, and December 31, 2023   $

1,250

In  addition  to  the  fixed  installments  outlined  above,  commencing  with  the  fiscal  quarter  ended  March  31,  2021,  the
Company is required to repay a portion of the Xcel Term Loan in an amount equal to 50% of the excess cash flow for the
fiscal quarter, provided that no early termination fee shall be payable with respect to any such payment. Excess cash flow
means, for any period, cash flow from operations (before certain permitted distributions) less (i) capital expenditures not
made  through  the  incurrence  of  indebtedness,  (ii)  all  cash  principal  paid  or  payable  during  such  period,  and  (iii)  all
dividends  declared  and  paid  (or  which  could  have  been  declared  and  paid)  during  such  period  to  equity  holders  of  any
credit  party  treated  as  a  disregarded  entity  for  tax  purposes.  To  the  extent  that  the  cumulative  amount  of  such  variable
repayments made is less than $2.00 million as of March 31, 2022, any such shortfall must be repaid at that date.

Thus, the aggregate remaining annual principal payments under the Xcel Term Loan are as follows:

($ in thousands)
Year Ending December 31, 
2020
2021
2022
2023

Total

  $

Amount of
Principal
Payment
2,250
5,250
6,500
5,000
  $ 19,000

Xcel has the right to prepay the Term Loans, Incremental Term Loans, Revolving Loans, and obligations with respect to
letters of credit and accrued and unpaid interest thereon and to terminate the Lenders’ obligations to make Revolving Loans
and issue letters of credit, provided that any prepayment of less than all of the outstanding balances of the Term Loans and
Incremental Term Loans shall be applied to the remaining amounts due in inverse order of maturity.

If  any  Term  Loan  or  any  Incremental  Term  Loan  is  prepaid  on  or  prior  to  the  third  anniversary  of  the  Closing  Date
(including as a result of an event of default), Xcel shall pay an early termination fee as follows: an amount equal to the
principal amount of the Term Loan or Incremental Term Loan, as applicable, being prepaid, multiplied by: (i) two percent
(2.00%) if any of Term Loan B or any Incremental Term Loan is prepaid on or before the second anniversary of the later of
the Closing Date or the date such Incremental Term Loan was made, as applicable; (ii) one percent (1.00%) if any of Term
Loan A is prepaid on or before the second anniversary of the Closing Date; (iii) one percent (1.00%) if any of Term Loan B
or any Incremental Term Loan is prepaid after the second anniversary of the later of the Closing Date or such Incremental
Term  Loan  was  made,  as  applicable,  but  on  or  before  the  third  anniversary  of  such  date;  (iv)  one-half  of  one  percent
(0.50%)  if  any  of  Term  Loan  A  is  prepaid  after  the  second  anniversary  of  the  Closing  Date,  but  on  or  before  the  third
anniversary of such date; or (v) zero percent (0.00%) if any Term Loan or any Incremental Term Loan is prepaid after the
third anniversary of the later of the Closing Date or the date such Incremental Term Loan was made, as applicable.

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

Notwithstanding the above, Xcel may make a voluntary prepayment of up to $0.75 million without any early termination
fees, after any PPP loan proceeds have been received by the Company. Any such prepayment would be applied against the
April 30, 2021 fixed installment payment and would be excluded from the computation of excess cash flows.

Xcel’s  obligations  under  the  Xcel  Term  Loan  are  guaranteed  by  and  secured  by  all  of  the  assets  of  Xcel  and  its  wholly
owned  subsidiaries,  as  well  as  any  subsidiary  formed  or  acquired  that  becomes  a  credit  party  to  the  Xcel  Term  Loan
agreement  (the  “Guarantors”)  and,  subject  to  certain  limitations  contained  in  Xcel  Term  Loan,  equity  interests  of  the
Guarantors. Xcel also granted the Lenders a right of first offer to finance any acquisition for which the consideration will
be paid other than by cash of Xcel or by the issuance of equity interest of Xcel.

The Amended Loan Agreement contains customary covenants, including reporting requirements, trademark preservation,
and  the  following  financial  covenants  of  the  Company  (on  a  consolidated  basis  with  the  Guarantors  under  the  Second
Amended and Restated Loan and Security Agreement):

·

·

·

·

·

·

net worth of at least $90.0 million at the end of each fiscal quarter;

liquid  assets  of  at  least  $3.25  million  through  the  earlier  of  December  31,  2020  or  such  time  as  any  PPP  loan
proceeds are received by the Company, at least $4.0 million through December 31, 2020 provided that PPP loan
proceeds have been received by the Company, and at least $5.0 million thereafter;

EBITDA  shall  not  be  less  than  $6.8  million  for  the  fiscal  year  ended  December  31,  2019,  $5.0  million  for  the
twelve  fiscal  month  period  ending  March  31,  2020,  and  $4.8  million  for  the  twelve  fiscal  month  period  ending
June 30, 2020; 

the fixed charge coverage ratio for the twelve fiscal month period ending at the end of each fiscal quarter shall not
be less than the ratio set forth below:

Fiscal Quarter End

September 30, 2020
December 31, 2020, March 31, 2021, June 30, 2021, September 30, 2021,
December 31, 2021 and thereafter

     Fixed Charge Coverage Ratio
1.00 to 1.00

1.10 to 1.00

capital  expenditures  (excluding  any  capitalized  compensation  costs)  shall  not  exceed  $1.7  million  for  the  fiscal
year ended December 31, 2018; $0.7 million for the fiscal year ended December 31, 2019; $1.6 million for the
fiscal year ending December 31, 2020, and $0.7 million for any fiscal year beginning after December 31, 2020;
and

the leverage ratio for the twelve fiscal month period ending at the end of each fiscal period set forth below shall
not exceed the ratio set forth below:

Fiscal Period

     Maximum Leverage Ratio

December 31, 2018
June 30, 2020
September 30, 2020
December 31, 2020
March 31, 2021, June 30, 2021 and September 30, 2021
December 31, 2021 and each Fiscal Quarter end thereafter

2.90 to 1.00
4.25 to 1.00
3.50 to 1.00
2.75 to 1.00
1.70 to 1.00
1.50 to 1.00

The  Company  was  in  compliance  with  all  applicable  covenants  under  the  Amended  and  Restated  Loan  and  Security
Agreement as of and for the fiscal year ended December 31, 2019.

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

In  connection  with  the  February  11,  2019  refinancing  transaction,  the  Company  incurred  fees  to  or  on  behalf  of  BHI  of
approximately $0.3 million during the year ended December 31, 2019. These fees have been deferred on the consolidated
balance sheets as a reduction to the carrying value of the Xcel Term Loan, and are being amortized to interest expense over
the term of the Term Loan using the effective interest method. The current effective interest rate on the Second Amended
and Restated Loan and Security Agreement is equal to approximately 6.65%.

Interest on Term Loan A accrues at a fixed rate of 5.1% per annum and is payable on each day on which the scheduled
principal payments on Term Loans are required to be made. Interest on Term Loan B accrues at a fixed rate of 6.25% per
annum  and  is  payable  on  each  day  on  which  the  scheduled  principal  payments  on  Term  Loans  are  required  to  be  made.
Interest  on  the  Revolving  Loans  will  accrue  at  either  the  Base  Rate  or  LIBOR,  as  elected  by  Xcel,  plus  a  margin  to  be
agreed to by Xcel and the Lenders and will be payable on the first day of each month. Base Rate is defined in the Xcel
Term Loan agreement as the greater of (a) BHI’s stated prime rate or (b) 2.00% per annum plus the overnight federal funds
rate published by the Federal Reserve Bank of New York. Interest on the Incremental Term Loans will accrue at rates to be
agreed to by Xcel and the Lenders and will be payable on each day on which the scheduled principal payments under the
applicable note are required to be made.

For  the  Current  Year  and  Prior  Year,  the  Company  incurred  interest  expense  of  approximately  $1.2  million  and  $0.9
million, respectively, related to term loan debt.

IM Seller Note

On September 29, 2011, as part of the consideration for the purchase of the Isaac Mizrahi Business, the Company issued to
IM Ready-Made, LLC a promissory note in the principal amount of $7.4 million (as amended, the “IM Seller Note”). The
stated  interest  rate  of  the  IM  Seller  Note  was  0.25%  per  annum.  Management  determined  that  this  rate  was  below  the
Company’s expected borrowing rate, which was then estimated at 9.25% per annum. Therefore, the Company discounted
the IM Seller Note by $1.7 million using a 9.0% imputed annual interest rate, resulting in an initial value of $5.6 million. In
addition, on September 29, 2011, the Company prepaid $0.1 million of interest on the IM Seller Note. The imputed interest
amount  was  amortized  over  the  term  of  the  IM  Seller  Note  and  recorded  as  other  interest  and  finance  expense  on  the
Company’s consolidated statements of operations.

On December 24, 2013, the IM Seller Note was amended to (1) revise the maturity date to September 30, 2016, (2) revise
the date to which the maturity date may be extended to September 30, 2018, (3) provide the Company with a prepayment
right with its common stock, subject to remitting in cash certain required cash payments and a minimum common stock
price of $4.50 per share, and (4) require interim scheduled payments. The amendment included a partial repayment of $1.5
million of principal.

On September 19, 2016, the IM Seller Note was further amended and restated to (1) revise the maturity date to March 31,
2019,  (2)  require  six  semi-annual  principal  and  interest  installment  payments  of  $0.8  million,  commencing  on
September 30, 2016 and ending on March 31, 2019, (3) revise the stated interest rate to 2.236% per annum, (4) allow for
optional  prepayments  at  any  time  at  the  Company’s  discretion  without  premium  or  penalty,  and  (5)  require  that  all
payments of principal and interest be made in cash. Management assessed and determined that this amendment represented
a debt modification and, accordingly, no gain or loss was recorded.

On March 31, 2019, the Company paid the final installment of $750,000 under the IM Seller Note, and no amounts remain
outstanding under the IM Seller Note as of December 31, 2019.

For  the  years  ended  December  31,  2019  and  2018,  the  Company  incurred  interest  expense  of  approximately  $4,000  and
$33,000, respectively under the IM Seller Note, which consisted solely of amortization of the discount on the IM Seller
Note.

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Ripka Seller Notes

XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

As of December 31, 2018, the Company had a note payable of approximately $0.58 million relating to the acquisition of
the Judith Ripka assets (the "Ripka Seller Note"). Separately, the Company held a promissory note receivable due from the
sellers of the Judith Ripka assets (the "Ripka Sellers") with a maturity date of March 31, 2019. On March 31, 2019, the
Company  agreed  to  net  its  note  receivable  due  from  the  Ripka  Sellers  of  approximately  $0.9  million  against  the  Ripka
Seller Note of $0.6 million and the remaining Ripka Earn-Out of $0.1 million (see below). As of December 31, 2019, there
were no amounts remaining outstanding under the Ripka Seller Note.

For the years ended December 31, 2019 and 2018, the Company incurred interest expense of approximately $16,000 and
$41,000, respectively, which consisted solely of amortization of the discount on the Ripka Seller Notes.

Contingent Obligation – JR Seller (Ripka Earn-Out)

In  connection  with  the  asset  purchase  of  the  Ripka  Brand  in  2014,  the  Company  agreed  to  pay  the  sellers  of  the  Ripka
brand additional consideration of up to $5.0 million in aggregate (the “Ripka Earn-Out”), payable in cash or shares of the
Company’s common stock based on the fair value of the Company’s common stock at the time of payment, and with a floor
of $7.00 per share, based on the Ripka Brand achieving in excess of $1.0 million of net royalty income (excluding revenues
generated by interactive television sales) during each of the 12‑month periods ending on October 1, 2016, 2017 and 2018,
less the sum of all earn-out payments for any prior earn-out period. The Ripka Earn-Out was recorded at a value of $3.8
million based on the difference between the fair value of the acquired assets of the Ripka Brand at the acquisition date and
the total consideration paid. In accordance with ASC Topic 480, the Ripka Earn-Out obligation was classified as a liability
in the accompanying consolidated balance sheets because of the variable number of shares payable under the agreement.

On December 21, 2016, the Company entered into an agreement with the sellers of the Ripka Brand which amended the
terms  of  the  Ripka  Earn-Out,  such  that  the  maximum  amount  of  earn-out  consideration  was  reduced  to  $0.4  million,  of
which $0.2 million was payable in cash upon execution of the amendment, and $0.1 million was payable in cash on each of
May  15,  2018  and  2019.  The  payment  of  the  remaining  future  payments  of  $0.2  million  under  the  Ripka  Earn-Out  was
contingent  upon  the  Ripka  Brand  achieving  at  least  $6.0  million  of  net  royalty  income  from  QVC  during  each  of  the
12‑month periods ending on March 31, 2018 and 2019.

On  May  15,  2018  the  Company  settled  the  $0.1  million  earn-out  due  by  reducing  the  principal  amount  owed  by  Judith
Ripka to the Company under a promissory note receivable. As of December 31, 2018, the remaining balance of the Ripka
Earn-Out was $0.1 million.

On March 31, 2019, the Company satisfied the remaining Ripka Earn-Out balance of $0.1 million by off-setting the amount
against  the  aforementioned  promissory  note  receivable.  As  of  December  31,  2019,  there  were  no  amounts  remaining
outstanding under the Ripka Earn-Out. 

Contingent Obligation – CW Seller (C Wonder Earn-Out)

In  connection  with  the  asset  purchase  of  the  C  Wonder  Brand,  the  Company  agreed  to  pay  the  seller  additional
consideration, which would be payable, if at all, in cash or shares of common stock of the Company, at the Company’s sole
discretion,  after  June  30,  2019,  with  a  value  based  on  the  royalties  related  directly  to  the  assets  the  Company  acquired
pursuant to the purchase agreement. The value of the earn-out was to be calculated as the positive amount, if any, of (i) two
times (A) the maximum net royalties as calculated for any single twelve month period commencing on July 1 and ending
on June 30 between the closing date and June 30, 2019 (each, a “Royalty Target Year”) less (B) $4.0 million, plus (ii) two
times the maximum royalty determined based on a percentage of retail and wholesale sales of C Wonder branded products
by the Company as calculated for any single Royalty Target Year. The C Wonder Earn-Out of $2.85 million, which was

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

calculated  at  the  asset  acquisition  date,  was  recorded  in  the  current  portion  of  long-term  debt  in  the  accompanying
consolidated balance sheet as of December 31, 2018.

Under  the  applicable  accounting  guidance,  the  Company  was  required  to  carry  such  contingent  liability  balance  on  its
consolidated  balance  sheet  until  the  measurement  period  of  the  earn-out  expired  and  all  related  contingencies  had  been
resolved.  The  final  Royalty  Target  Year  ended  on  June  30,  2019,  and  the  seller  ultimately  did  not  earn  any  additional
consideration  based  on  the  formula  set  forth  above.  As  such,  during  the  year  ended  December  31,  2019,  the  Company
recorded a $2.85 million gain on the reduction of contingent obligations in the accompanying consolidated statements of
operations. As of December 31, 2019, there were no amounts remaining under the C Wonder Earn-Out.

Other Long-Term Liabilities

Other  long-term  liabilities  consist  of  the  Company’s  obligations  to  subtenants  for  security  deposits  under  sublease
arrangements, which were $0.2 million and $0.4 million as of December 31, 2019 and 2018, respectively.

7.   Stockholders’ Equity

The  Company  has  authority  to  issue  up  to  51,000,000  shares,  consisting  of  50,000,000  shares  of  common  stock  and
1,000,000 shares of preferred stock.

2011 Equity Incentive Plan

The Company’s 2011 Equity Incentive Plan, as amended and restated (the “Plan”), is designed and utilized to enable the
Company  to  provide  its  employees,  officers,  directors,  consultants  and  others  whose  past,  present  and/or  potential
contributions to the Company have been, are or will be important to the success of the Company, an opportunity to acquire
a proprietary interest in the Company. A total of 13,000,000 shares of common stock are eligible for issuance under the
Plan. The Plan provides for the grant of any or all of the following types of awards: stock options, restricted stock, deferred
stock,  stock  appreciation  rights,  and  other  stock-based  awards.  The  Plan  is  administered  by  the  Company’s  Board  of
Directors, or, at the Board’s discretion, a committee of the Board.

Stock Options

Options granted under the Plan expire at various times – either five,  seven, or ten years from the date of grant, depending
on the particular grant.

A summary of the Company’s stock option activity for the Current Year is as follows:

  Weighted  
  Average

Outstanding at January 1, 2019

Granted
Canceled
Exercised
Expired/Forfeited

Outstanding at December 31, 2019, and expected to vest
Exercisable at December 31, 2019

Current Year stock option grants were as follows:

72

  Weighted   Remaining  
  Average
  Exercise

  Contractual   Aggregate
Intrinsic

Life

Price

     (in Years)      Value
3.19   $

 —

  Number of
     Options
  3,257,875   $
  4,263,000  
 —  
(7,500) 
(290,750) 
  7,222,625   $
  2,671,125   $

5.44  
1.84  
 —  
1.73  
5.08  
3.33  
5.11  

5.82   $
1.95   $

 —
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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

On January 1, 2019, the Company granted options to purchase 250,000 shares of common stock to a certain key employee.
The exercise price is $3.00 per share, and the vesting of such options is dependent upon the Company achieving certain 12-
month sales targets through December 31, 2021.

On February 27, 2019, the Company granted options to purchase 2,578,947 shares of common stock to Robert W. D’Loren,
the Company’s Chief Executive Officer. The exercise price is $1.70 per share, and the vesting of such options is dependent
upon  the  Company’s  common  stock  achieving  certain  stock  trading  prices  for  a  minimum  of  ten  (10)  trading  days  (the
"Target  Prices").  The  vesting  of  736,842  shares  occur  if  the  Target  Prices  are  equal  to  or  greater  than  $3.00  per  share;
626,316 shares vest if the Target Price is equal to or greater than $5.00 per share; 515,789 shares vest if the Target Price is
equal to or greater than $7.00 per share; 405,263 shares vest if the Target Price is equal to or greater than $9.00 per share;
and 294,737 shares vest if the Target Price is equal to or greater than $11.00 per share. The options are exercisable until
February  27,  2029.  As  of  December  31,  2019,  none  of  the  aforementioned  Target  Price  thresholds  have  been  met,  and
therefore, none of these options have vested.

On February 27, 2019, the Company granted options to purchase 552,632 shares of common stock to James F. Haran, the
Company’s  Chief  Financial  Officer.  The  exercise  price  is  $1.70  per  share,  and  the  vesting  of  such  options  is  dependent
upon  the  Company’s  common  stock  achieving  certain  stock  trading  prices  for  a  minimum  of  ten  (10)  trading  days  (the
"Target  Prices").  The  vesting  of  157,895  shares  occur  if  the  Target  Prices  are  equal  to  or  greater  than  $3.00  per  share;
134,211 shares vest if the Target Price is equal to or greater than $5.00 per share; 110,526 shares vest if the Target Price is
equal to or greater than $7.00 per share; 86,842 shares vest if the Target Price is equal to or greater than $9.00 per share;
and  63,158  shares  vest  if  the  Target  Price  is  equal  to  or  greater  than  $11.00  per  share.  The  options  are  exercisable  until
February  27,  2029.  As  of  December  31,  2019,  none  of  the  aforementioned  Target  Price  thresholds  have  been  met,  and
therefore, none of these options have vested.

On February 27, 2019, the Company granted options to purchase 368,421 shares of common stock to Seth Burroughs, an
officer  of  the  Company.  The  exercise  price  is  $1.70  per  share,  and  the  vesting  of  such  options  is  dependent  upon  the
Company’s  common  stock  achieving  certain  stock  trading  prices  for  a  minimum  of  ten  (10)  trading  days  (the  "Target
Prices"). The vesting of 105,263 shares occur if the Target Prices are equal to or greater than $3.00 per share; 89,474 shares
vest  if  the  Target  Price  is  equal  to  or  greater  than  $5.00  per  share;  73,684  shares  vest  if  the  Target  Price  is  equal  to  or
greater than $7.00 per share; 57,895 shares vest if the Target Price is equal to or greater than $9.00; and 42,105 shares vest
if the Target Price is equal to or greater than $11.00 per share. The options are exercisable until February 27, 2029. As of
December  31,  2019,  none  of  the  aforementioned  Target  Price  thresholds  have  been  met,  and  therefore,  none  of  these
options have vested.

On March 13, 2019, the Company granted options to purchase an aggregate of 154,000 shares of common stock to various
employees. The exercise price of the options is $1.73 per share, and all options vested immediately on the date of grant.

On March 15, 2019, the Company granted options to purchase 50,000 shares of common stock to a certain key employee.
The exercise price of the options is $5.50 per share, and all options vested immediately on the date of grant.

On  April  1,  2019,  the  Company  granted  options  to  purchase  an  aggregate  of  150,000  shares  of  common  stock  to  non-
management directors. The exercise price of the options is $1.70 per share, and 50% of the options shall vest on each of
April 1, 2020 and April 1, 2021.

On April 15, 2019, the Company granted options to purchase an aggregate of 24,000 shares of common stock to certain
employees. The exercise price of the options is $1.40 per share, and 50% of the options shall vest on each of April 15, 2020
and April 15, 2021.

On May 1, 2019, the Company granted options to purchase 10,000 shares of common stock to an employee. The exercise
price of the options is $1.38 per share, and 50% of the options shall vest on each of May 1, 2020 and May 1, 2021.

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

On  September  1,  2019,  the  Company  granted  options  to  purchase  15,000  shares  of  common  stock  to  an  employee.  The
exercise  price  of  the  options  is  $1.59  per  share,  and  one-third  of  the  options  shall  vest  on  each  of  September  1,  2020,
September 1, 2021, and September 1, 2022.

On  October  1,  2019,  the  Company  granted  options  to  purchase  100,000  shares  of  common  stock  to  an  employee.  The
exercise price of the options is $1.77 per share, and one-third of the options shall vest on each of October 1, 2020, October
1, 2021, and October 1, 2022.

On  October  31,  2019,  the  Company  granted  options  to  purchase  10,000  shares  of  common  stock  to  an  employee.  The
exercise price of the options is $1.72 per share, and one-third of the options shall vest on each of October 31, 2020, October
31, 2021, and October 31, 2022.

Prior Year stock option grants were as follows:

On March 30, 2018, the Company granted options to purchase an aggregate of 50,000 shares of common stock to a certain
key employee. The exercise price of the options is $5.50 per share, and all options vested immediately on the date of grant.

On  April  2,  2018,  the  Company  granted  options  to  purchase  an  aggregate  of  150,000  shares  of  common  stock  to  non-
management directors. The exercise price of the options is $3.00 per share, and 50% of the options vest on each of April 2,
2019 and April 2, 2020.

On  October  15,  2018,  the  Company  granted  options  to  purchase  an  aggregate  of  15,000  shares  of  common  stock  to  a
certain  key  employee.  The  exercise  price  of  the  options  is  $2.04  per  share,  and  one-third  of  the  options  vest  on  each  of
October 15, 2019, October 15, 2020, and October 15, 2021.

On November 21, 2018, the Company granted options to purchase an aggregate of 35,000 shares of common stock to a
certain  key  employee.  The  exercise  price  of  the  options  is  $2.25  per  share,  and  50%  of  the  options  vest  on  each  of
September 30, 2019 and September 30, 2020.

The fair value of the options granted was estimated at the date of grant using the Black-Scholes option pricing model with
the following assumptions:

Expected Volatility
Expected Dividend Yield
Expected Life (Term, in years)
Risk-Free Interest Rate

Year Ended December 31, 
2018
2019
20.91 – 29.65  
  20.69 – 26.21  

 — %  

 — %

2.5 – 3.5  
1.51 – 2.48 %  

2.5 – 3.5  
2.33 – 2.96 %

Compensation  expense  related  to  stock  options  for  the  Current Year  and  Prior Year  was  approximately  $0.5  million  and
$1.1  million,  respectively.  Total  unrecognized  compensation  expense  related  to  unvested  stock  options  at  December  31,
2019  amounts  to  approximately  $0.3  million  and  is  expected  to  be  recognized  over  a  weighted  average  period  of
1.96 years.

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

The following table summarizes the Company’s stock option activity for non-vested options for the current year:

Balance at January 1, 2019

Granted
Vested
Forfeited or Canceled

Balance at December 31, 2019

Warrants

     Weighted
 Average 
Grant Date 
Fair Value

Number of
Options
1,481,079   $
4,263,000  
(1,124,914) 
(67,665) 
4,551,500   $

1.23
0.03
0.94
0.99
0.18

Warrants  granted  by  the  Company  expire  at  various  times  –  either  five,    seven,  or  ten  years  from  the  date  of  grant,
depending on the particular grant.

A summary of the Company’s warrant activity for the Current Year is as follows:

  Weighted  
Average  
  Weighted   Remaining  

Outstanding and exercisable at January 1, 2019

Granted
Canceled
Exercised
Expired/Forfeited

Outstanding and exercisable at December 31, 2019

  Number of  
     Warrants
  1,214,815   $
115,000  
 —  
 —  
(750,000) 
579,815   $

9.32  
3.17  
 —  
 —  
12.00  
4.63  

Average   Contractual  Aggregate
Exercise  
Intrinsic
Life
Price

     (in Years)      Value
1.66   $

 —

2.32   $

 —

On  July  18,  2019,  the  Company  granted  warrants  to  purchase  an  aggregate  of  115,000  shares  of  common  stock.  The
exercise price of the warrants is $3.17 per share, and one-third of the options vested on each of July 25, 2019, August 24,
2019, and September 23, 2019.

The Company did not grant any warrants to purchase shares of common stock during the Prior Year.

Compensation expense related to warrants was approximately $14,000 in the Current Year.  No compensation expense was
recorded in the Prior Year related to warrants.

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Restricted Stock

XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

A summary of the Company’s restricted stock activity for the Current Year is as follows:

Outstanding at January 1, 2019

Granted
Canceled
Vested
Expired/Forfeited

Outstanding at December 31, 2019

Current Year restricted stock grants were as follows:

Number of
Restricted  

Shares

1,460,210   $
60,000  
 —  
(289,587) 
 —  

1,230,623   $

Weighted
Average
Grant Date
Fair Value

4.82
1.70
 —
6.26
 —
4.33

On February 27, 2019, the Company entered into a two-year employment agreement with a key employee, which includes
a performance stock bonus of up to $90,000 for each of the years ended December 31, 2019 and 2020. The performance
stock bonus is earned upon the Company achieving certain sales targets.

On April 1, 2019, the Company issued an aggregate of 60,000 shares of stock to certain non-management directors, which
will vest evenly over two years, whereby 50% shall vest on April 1, 2020, and 50% shall vest on April 1, 2021.

Prior Year restricted stock grants were as follows:

On March 14, 2018, the Company issued an aggregate of 90,209 shares of stock to certain non-executive employees, which
vested immediately.

On April 2, 2018, the Company issued an aggregate of 48,000 shares of stock to certain non-management directors, which
vest evenly over two years, whereby 50% vested on April 2, 2019, and 50% shall vest on April 2, 2020.

On April 3, 2018, the Company issued an aggregate of 25,599 shares of stock to certain non-executive employees, which
vested immediately.

On May 31, 2018, the Company issued an aggregate of 1,664 shares of stock to certain non-executive employees, which
vested immediately.

On June 5, 2018, the Company issued of 7,000 shares of stock to a consultant, which vested immediately.

On October 15, 2018, the Company issued 10,000 shares of stock to a consultant, which vested immediately.

On October 15, 2018, the Company issued 8,334 shares of stock to a consultant, which vested immediately.

Notwithstanding the foregoing, each grantee may extend the first anniversary of all or a portion of the restricted stock by
six months and, thereafter one or more times may further extend such date with respect to all or a portion of the restricted
stock until the next following date exactly six months thereafter, by providing written notice of such election to extend such
date with respect to all or a portion of the restricted stock prior to such date.

Compensation expense related to restricted stock grants for the Current Year and Prior Year was approximately $0.5 million
and $0.7 million, respectively. Total unrecognized compensation expense related to unvested restricted stock grants

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

at  December  31,  2019  amounts  to  $0.1  million  and  is  expected  to  be  recognized  over  a  weighted  average  period  of
1.07 years.

The following table provides information with respect to restricted stock purchased and retired by the Company during the
Current Year and Prior Year.

  Number of  
Shares
  Purchased as 
Part of
Publicly

Actual

Fair value of
Price Paid   Announced   Re-Purchased

  Total Number  
of Shares

     Purchased      per Share     

Plan

Date
September 30, 2019 (i)
October 31, 2019 (i)
November 30, 2019 (i)
December 31, 2019 (i)

Total 2019

March 31, 2018 (i)
April 30, 2018 (i)
May 31, 2018 (i)
November 30, 2018 (i)

Total 2018

18,147   $
29,189  
57,980  
9,846  
115,162   $

43,638   $

181,486  
107  
145,920  
371,151   $

1.34  
1.75  
1.45  
1.45  
1.51  

3.25  
3.09  
2.80  
2.27  
2.79  

 —   $
 —  
 —  
 —  
 —   $

Shares

25,000
51,000
84,000
14,000
174,000

142,000
 —   $
560,000
 —  
 —
 —  
 —  
331,000
 —   $ 1,033,000

(i) The shares were exchanged from employees and directors in connection with the income tax withholding obligations

on behalf of such employees and directors from the vesting of restricted stock.

All of the shares of restricted stock in the preceding table were originally granted to employees and directors as restricted
stock pursuant to the Plan.

Shares Available Under the Company’s 2011 Equity Incentive Plan

At December 31, 2019, there were 1,900,793 shares of common stock available for issuance under the Plan.

Shares Reserved for Issuance

At  December  31,  2019,  there  were  9,703,233  shares  of  common  stock  reserved  for  issuance  pursuant  to  unexercised
warrants and stock options, or available for issuance under the Plan.

Dividends

The Company has not paid any dividends to date.

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8. Earnings Per Share

XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

Shares used in calculating basic and diluted earnings per share are as follows:

Basic
Effect of exercise of warrants
Diluted

Year Ended December 31, 
2018
2019

18,857,657  
 —  
18,857,657  

18,280,788
850
18,281,638

As a result of the net loss presented for the Current Year, the Company calculated diluted earnings per share using basic
weighted-average shares outstanding for such period, as utilizing diluted shares would be anti-dilutive to loss per share

The  computation  of  basic  and  diluted  earnings  per  share  excludes  the  common  stock  equivalents  of  the  following
potentially dilutive securities because their inclusion would be anti-dilutive:

Stock options and warrants

9.   Commitments and Contingencies

Leases

Year Ended December 31, 
2018
2019
4,421,625
7,802,440  

The Company has operating leases for its current office, former office, and certain equipment with a term of 12 months or
less. The Company is currently not a party to any finance leases.

The  Company's  office  leases  have  remaining  lease  terms  of  2  years  to  8  years.  As  of  December  31,  2019,  the  weighted
average remaining lease term was 6.8 years and the weighted average discount rate was 6.25%.  

·

·

The Company leases office space under an operating lease agreement related to the Company’s main headquarters
located  in  New  York  City.  This  lease  commenced  on  March  1,  2016  and  expires  on  October  30,  2027.  In
connection with this lease, the Company obtained an Irrevocable Standby Letter of Credit from BHI for a sum not
exceeding $1.1 million. The Company has deposited this amount with BHI as collateral for the letter of credit and
recorded  the  amount  as  restricted  cash  in  the  consolidated  balance  sheets  as  of  December  31,  2019  and
December 31, 2018.

The Company also leases office space under an operating lease agreement at another location in New York City,
representing  the  Company’s  former  corporate  offices  and  operations  facility.  This  lease  shall  expire  on
February 28, 2022. This office space is currently subleased to a third-party subtenant through February 27, 2022.

The aforementioned office leases require the Company to pay additional rents related to increases in certain taxes and other
costs on the properties. For the years ended December 31, 2019 and 2018, total lease expense included in selling, general
and administrative expenses on the Company's consolidated statements of operations was approximately $1.6 million and
$1.5 million,  respectively.

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

The Company’s total lease cost for the year ended December 31, 2019 was comprised of the following:

($ in thousands)
Operating lease cost
Short-term lease cost
Variable lease cost
Sublease income
Total lease cost

  $

  $

1,925
76
105
(488)
1,618

Cash paid for amounts included in the measurement of operating lease liabilities in the Current Year was $2.4 million, and
cash received from subleasing was $0.3 million.

As of December 31, 2019, the maturities of lease liabilities were as follows:

($ in thousands)
2020
2021
2022
2023
2024
After 2024
Total lease payments
Less: Discount
Present value of lease liabilities
Current portion of lease liabilities
Non-current portion of lease liabilities

  $

  $

2,423
2,577
1,732
1,552
1,552
4,398
14,234
2,709
11,525
1,752
9,773

Employment Agreements

The  Company  has  contracts  with  certain  executives  and  key  employees.  The  future  minimum  payments  under  these
contracts are as follows:

($ in thousands)
Year Ended December 31, 
2020
2021
2022
Thereafter

Total future minimum employment contract payments

Employment
Contract
Payments

$

$

6,624
4,245
3,418
 —
14,287

In  addition  to  the  employment  contract  payments  stated  above,  the  Company’s  employment  contracts  with  certain
executives and key employees contain performance-based bonus provisions. These provisions include bonuses based on the
Company achieving revenues in excess of established targets and/or on operating results.

Certain  of  the  employment  agreements  contain  severance  and/or  change  in  control  provisions.  Aggregate  potential
severance compensation amounted to approximately $7.8 million at December 31, 2019.

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

Contingent Obligation – HH Seller (Halston Heritage Earn-Out)

In connection with the February 11, 2019 purchase of the Halston Heritage Trademarks from HIP, the Company agreed to
pay  HIP  additional  consideration  (the  “Halston  Heritage  Earn-Out”)  of  up  to  an  aggregate  of  $6.0  million,  based  on
royalties earned through December 31, 2022 (see Note 3). The Halston Heritage Earn-Out of $0.9 million is recorded as a
long-term  liability  as  of  December  31,  2019  in  the  accompanying  consolidated  balance  sheets,  based  on  the  difference
between  the  fair  value  of  the  acquired  assets  of  the  Halston  Heritage  Trademarks  and  the  total  consideration  paid.  In
accordance  with  ASC  Topic  480,  the  Halston  Heritage  Earn-Out  obligation  is  treated  as  a  liability  in  the  accompanying
consolidated balance sheets because of the variable number of shares payable under the agreement.

10.   Income Taxes

The  Company  accounts  for  income  taxes  in  accordance  with  ASC  Topic  740.  Deferred  tax  assets  and  liabilities  are
determined based on differences between the financial reporting and tax bases  of assets and liabilities and are measured
using  the  enacted  tax  rates  and  laws  that  will  be  in  effect  when  the  differences  are  expected  to  reverse.  A  valuation
allowance is established when necessary to reduce deferred tax assets to the amount expected to be realized. In determining
the need for a valuation allowance, management reviews both positive and negative evidence pursuant to the requirements
of  ASC  Topic  740,  including  current  and  historical  results  of  operations,  future  income  projections,  and  the  overall
prospects of the Company’s business.

The income tax (benefit) provision for federal and state and local income taxes in the consolidated statements of operations
consists of the following:

($ in thousands)
Current:
Federal
State and local

Total current

Deferred:
Federal
State and local

Total deferred
Total (benefit) provision

Years Ended December 31, 

2019

2018

  $

  $

 —   $
63  
63  

(354) 
(351) 
(705) 
(642)  $

 —
67
67

1,404
360
1,764
1,831

The  reconciliation  of  income  tax  (benefit)  provision  computed  at  the  federal  and  state  and  local  statutory  rates  to  the
Company’s (loss) income before taxes is as follows:

U.S. statutory federal rate
State and local rate, net of federal tax
Stock compensation
Excess compensation deduction
Foreign tax credits
Federal true-ups
Life insurance
Other permanent differences
Income tax (benefit) provision

80

Years Ended December 31, 

2019

2018

21.00 %  
7.40  
(7.01) 
(5.08) 
0.45  
 —  
(0.81) 
(0.16) 
15.79 %  

21.00 %
14.16  
18.25  
8.38  
(1.03) 
0.41  
1.28  
0.25  
62.70 %

 
 
 
 
 
 
 
 
 
 
 
 
    
    
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
   
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
 
 
 
 
 
 
 
 
 
 
 
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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

The significant components of net deferred tax liabilities of the Company consist of the following:

($ in thousands)
Deferred tax assets

Stock-based compensation
Federal, state and local net operating loss carryforwards
Accrued compensation and other accrued expenses
Allowance for doubtful accounts
Basis difference arising from discounted note payable
Foreign tax credit
Charitable contribution carryover
Property and equipment

Total deferred tax assets

Deferred tax liabilities

Basis difference arising from intangible assets of acquisition

Total deferred tax liabilities
Net deferred tax liabilities

  $

December 31, 

2019

2018

2,774   $
1,207  
846  
43  
316  
148  
60  
180  
5,574  

3,099
566
1,009
58
355
130
55
170
5,442

(13,008) 
(13,008) 
(7,434)  $

(13,581)
(13,581)
(8,139)

  $

As of December 31, 2019 and 2018, the Company had approximately $4.0 million and $1.6 million, respectively, of federal
net operating loss carryforwards ("NOLs") available to offset future taxable income. The NOL as of December 31, 2017 of
$0.8  million  has  an  expiration  period  from  2036  through  2037.  The  NOL  generated  during  tax  years  beginning  after
December 31, 2017 of $3.3 million has an indefinite life and does not expire.

As of December 31, 2019 and 2018, management does not believe the Company has any material uncertain tax positions
that  would  require  it  to  measure  and  reflect  the  potential  lack  of  sustainability  of  a  position  on  audit  in  its  consolidated
financial  statements.  The  Company  will  continue  to  evaluate  its  uncertain  tax  positions  in  future  periods  to  determine  if
measurement and recognition in its consolidated financial statements is necessary. The Company does not believe there will
be any material changes in its unrecognized tax positions over the next year.

11.   Related Party Transactions

Benjamin Malka

Concurrent with the acquisition of the H Halston Brand on December 22, 2014, the Company and The H Company IP, LLC
(“HIP”) entered into a license agreement (the “HIP License Agreement”), which was subsequently amended September 1,
2015.  Benjamin  Malka,  who  was  a  director  of  the  Company  from  June  2014  through  September  2019,  is  a  25%  equity
holder of HIP’s parent company, House of Halston LLC (“HOH”), and Chief Executive Officer of HOH. The HIP license
agreement provides for royalty payments including guaranteed minimum royalties to be paid to the Company during the
initial term that expired on December 31, 2019.

On September 1, 2015, the Company entered into a license agreement with Lord and Taylor, LLC (the “L&T License”) and
simultaneously amended the HIP License Agreement eliminating HIP’s minimum guaranteed royalty obligations, provided
the L&T License is in effect. In addition, the Company entered into a sublicense agreement with HIP (the “HIP Sublicense
Agreement”), obligating the Company to pay HIP a fee on an annual basis the greater of (i) 50% of royalties received under
the  L&T  License  from  H  Halston  products  or  (ii)  guaranteed  minimum  royalties.  Provided  that  Lord  &  Taylor,  LLC  is
paying  the  Company  at  least  $1.0  million  per  quarter  under  the  L&T  License,  the  remaining  contractually  required
guaranteed  minimum  royalties  are  equal  to  $0.75  million,  $0.75  million,  $1.5  million,  and  $1.75  million  for  the
twelve months ending January 31, 2018, 2019, 2020, and 2021, respectively.

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

On  December  12,  2016,  the  Company  entered  into  a  license  agreement  for  the  H  Halston  Brand  with  Dillard’s  Inc  and
affiliates (the “Dillard’s License”, and together with the L&T License, the “DRT Licenses”).

HOH has also entered into an arrangement with another licensee of the Company to supply Halston-branded apparel for the
subsequent  sale  of  such  product  to  end  customers.  Under  the  Company’s  separate  pre-existing  licensing  agreements  in
place with the aforementioned other licensee and with HIP as described above, the Company earns royalties on the sales of
such Halston-branded products.

Through October 26, 2018, the Company operated under the following terms as an at-will license:

·

·

The HIP Trademark Usage and Royalty Participation Agreement, had an initial term that expired on December 31,
2020 unless sooner terminated or renewed, and we shall pay to HIP: (i) 50% of the excess H Halston Royalty paid
to us under the DRT Licenses and any other third party licenses that we may enter into; (ii) 25% of the excess
developed brand royalty paid to us for the Highline Collective Brand under the DRT Licenses, and 20% of the
excess  developed  brand  royalty  paid  to  us  for  any  subsequent  developed  brand  under  the  DRT  Licenses,  and
(iii) 10% of the excess private label brand royalty paid to us under the DRT Licenses and during the first term only
of the DRT Licenses. Additionally, we have the right, but not the obligation, at any time after January 31, 2023, to
terminate the obligations under points (ii) and (iii) above by paying to HIP an amount equal to four times the sum
of the developed brand credits and private label credits for the contract year ending on January 31, 2023 (the "Buy
Out Payment’’). The Buy-Out Payment was payable by us and at our sole discretion either (a) in cash, or (b) in a
number  of  common  shares  of  Xcel  calculated  based  on  the  amount  of  the  Buy-Out  Payment  divided  by  the
average  closing  price  for  common  shares  of  Xcel  on  a  national  exchange  for  the  preceding  five  trading  days,
subject to a minimum price for common shares of Xcel of $7.00 per common share.

A license and supply agreement with the Halston Operating Company, LLC (“HOC”), a subsidiary of HOH, with
an  initial  term  ending  on  January  31,  2022,  subject  to  renewal.  Under  the  HOC  at-will  license  and  supply
agreement, HOC shall provide licensed products for sale to pre-approved retailers, including HBC and Dillard’s,
and  was  also  responsible  for  overseeing  the  visual  merchandising  and  in-store  retail  environments  for  such
approved  retailers,  as  well  as  for  training  and  oversight  of  any  retail  staff  responsible  for  selling  the  licensed
products within HBC and Dillard’s, as reasonably agreed upon between HOC and HBC and Dillard’s. The HOC
at-will license and supply agreement provides for, among other things, design fees of $1.2 million for the period
from July 1, 2017 through December 31, 2018, subsequent design fees of $2.4 million for the contractual yearly
periods ending on January 31, 2019, and on December 31, 2020,  2021, and 2022, respectively, and sales-based
royalties on the categories of products licensed under the agreement and the contractual year of payment.

Effective October 26, 2018, the Company terminated the HIP License Agreement including all amendments and the HIP
Sublicense  Agreement.  In  addition,  the  at-will  license  has  been  terminated  and  is  no  longer  in  effect.  In  addition,  the
Company  and  HOC  entered  into  an  arrangement  whereby  HOC  pays  the  Company  a  license  fee  for  branded  products
related to categories not included in the HOC license and supply agreement.

For  the  years  ended  December  31,  2019  and  2018,  the  Company  had  recorded  approximately  $0.0  and  $2.0  million  of
revenue from HOC, respectively. As of December 31, 2018, the Company had a receivable balance of approximately $1.5
million due from HOC, which was collected in 2019.

Robert W. D’Loren

Jennifer D’Loren is the wife of Robert W. D’Loren, the Company’s Chief Executive Officer and Chairman of the Board,
and  is  employed  by  the  Company.    Mrs.  D’Loren  brings  vast  experience  in  project  management  and  implementation  of
financial IT solutions. During the past two years, Mrs. D’Loren has worked on the implementation of the Company’s ERP
system. Mrs. D’Loren received compensation of $.17 million and $0.08 million for the years ended December 31, 2019 and
2018, respectively.      

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

12. Subsequent Events

Isaac Mizrahi’s Employment Agreement

On February 24, 2020, the Company entered into an employment agreement with Isaac Mizrahi, a principal stockholder of
the Company, for Mr. Mizrahi to continue to serve as Chief Design Officer of the Isaac Mizrahi brand.  The term of the
employment  agreement  expires  on  December  31,  2022,  subject  to  earlier  termination,  and  may  be  extended,  at  the
Company’s  option  for  two  successive  one-year  terms  (each,  a  “Renewal  Period”).    Mr.  Mizrahi’s  base  salary  shall  be
$1,800,000,    $2,000,000  and  $2,100,000  per  annum  during  the  term  of  the  agreement  and  $2,250,000  and  $2,400,000
during 2023 and 2024 if the term is extended, in each case, subject to adjustment in the event Mr. Mizrahi does not make a
specified number of appearances on QVC.  Mr. Mizrahi shall be eligible to receive an annual cash bonus (the “bonus”) up
to an amount equal to $2,500,000 less base salary for 2020 and $3,000,000 less base salary for 2021, 2022 and any year
during  the  Renewal  Period.    The  Bonus  shall  consist  of  the  DRT  Revenue,  Bonus,  the  Bricks  and  Mortar  Bonus,  the
Endorsement Bonus and the Monday Bonus, if any, as determined in accordance with the below:

(cid:0)

(cid:0)

(cid:0)

(cid:0)

“DRT Bonus” means for any calendar year an amount equal to 10% of the aggregate net revenue related to sales
of Isaac Mizrahi brand products through direct response television.  The DRT Revenue Bonus shall be reduced by
the amount of the Monday Bonus.

“Bricks-and-Mortar Bonus” means for any calendar year an amount equal to 10% of the net revenues from sales
of products under the Isaac Mizrahi brand but excluding DRT revenue and endorsement revenues.

“Endorsement  Bonus”  means  for  any  calendar  year  an  amount  equal  to  40%  of  revenues  derived  from  projects
undertaken  by  the  Company  with  one  or  more  third  parties  solely  for  Mr.  Mizrahi  to  endorse  the  third  party’s
products through the use of Mr. Mizrahi’s name, likeness and/or image and neither the Company nor Mr. Mizrahi
provides licensing or design.

“Monday  Bonus”  means  $10,000  for  each  appearance  by  Mr.  Mizrahi  on  QVC  on  Mondays  (subject  to  certain
expectations) up to a maximum of 40 such appearances in a calendar year.

Mr. Mizrahi is required to devote his full business time and attention to the business and affairs of the Company and its
subsidiaries;  however,  Mr.  Mizrahi  is  the  principal  of  IM  Ready-Made,  LLC  and  Laugh  Club,  Inc.  (“Laugh  Club”),  and
accordingly,  he  may  undertake  promotional  activities  related  thereto  (including  the  promotion  of  his  name,  image,  and
likeness) through television, video, and other media (and retain any compensation he receives for such activities) (referred
to as “Retained Media Rights”) so long as such activities (i) do not utilize the IM Trademarks, (ii) do not have a mutually
negative  impact  upon  or  materially  conflict  with  Mr.  Mizrahi’s  duties  under  the  employment  agreement,  or  (iii)  are
consented  to  by  the  Company.    The  Company  believes  that  it  benefits  from  Mr.  Mizrahi’s  independent  promotional
activities by increased brand awareness of IM Brands and the IM Trademarks.

Severance.    If  Mr.  Mizrahi’s  employment  is  terminated  by  us  without  “cause”,  or  if  Mr.  Mizrahi  resigns  with  “good
reason”, then Mr. Mizrahi will be entitled to receive his unpaid base salary and cash bonuses through the termination date
and an amount equal to his base salary in effect on the termination date for the longer of six months and the remainder of
the  then-current  term,  but  in  no  event  exceeding  18  months.    If  Mr.  Mizrahi’s  employment  is  terminated  by  us  without
cause or if Mr. Mizrahi resigns with good reason, in each case within six months following a change of control (as defined
in the employment agreement), Mr. Mizrahi shall be eligible to receive a lump-sum payment equal to two times the sum of
(i) his base salary (at an average rate that would have been in effect for such two year period following termination) plus
(ii) the bonus paid or due to Mr. Mizrahi in the year prior to the change in control.

Non-Competition  and  Non-Solicitation.    During  the  term  of  his  employment  by  the  Company  and  for  a  one-year  period
after  the  termination  of  such  employment  (unless  Mr.  Mizrahi’s  employment  was  terminated  without  cause  or  was
terminated by him for good reason), Mr. Mizrahi may not permit his name to be used by or to participate in any business or
enterprise (other than the mere passive ownership of not more than 3% of the outstanding stock of any class of a publicly

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XCEL BRANDS, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2019 and 2018

held corporation whose stock is traded on a national securities exchange or in the over-the-counter market) that engages, or
proposes to engage in the Company’s business anywhere in the world other than the Company and its subsidiaries.  Also
during his employment and for a one-year period after the termination of such employment, Mr. Mizrahi may not, directly
or indirectly, solicit, induce or attempt to induce any customer, supplier, licensee, or other business relation of the Company
or any of its subsidiaries to cease doing business with the Company or any or its subsidiaries; or solicit, induce or attempt
to induce any person who is, or was during the then-most recent 12-month period, a corporate officer, general manager or
other employee of the Company or any of its subsidiaries, to terminate such employee’s employment wit the company or
any of its subsidiaries; or hire any such person unless such person’s employment was terminated by the company or any of
its subsidiaries; or in any way interfere with the relationship between any such customer, supplier, licensee, employee or
business relation and the Company or any of its subsidiaries.

On February 24, 2020 the Company entered into a services agreement with Laugh Club, an entity wholly-owned by Mr.
Mizrahi  pursuant  to  which  Laugh  Club  shall  provide  services  to  Mr.  Mizrahi,  necessary  for  Mr.  Mizrahi  to  perform  his
services pursuant to the employment agreement.  The Company will pay Laugh Club an annual fee of $720,000 for such
services.

Xcel Term Loan Amendment

On April 13, 2020, the Company further amended its Second Amended and Restated Loan and Security Agreement with
BHI. Under this amendment, the quarterly installment payment due March 31, 2020 was deferred, and the amounts of the
quarterly installment payments due throughout the remainder of 2020 were reduced, while the amount of principal to be
repaid through variable payments based on excess cash flow was increased. In addition, there were multiple changes and
waivers to the various financial covenants. Further, this amendment permits Xcel to incur unsecured debt through the PPP
under the CARES Act, and excludes any associated PPP debt and debt service from the covenant calculations. There were
no  changes  to  the  total  principal  balance,  interest  rate,  or  maturity  date.  See  Note  6,  “Debt  and  Other  Long-term
Liabilities,” for additional information.

Coronavirus Pandemic

In March 2020, the World Health Organization declared the outbreak of a novel coronavirus disease (“COVID-19”) as a
pandemic,  which  continues  to  spread  throughout  the  U.S.  COVID-19  is  having  an  unprecedented  impact  on  the  U.S.
economy as federal, state, and local governments react to this public health crisis. Due to the COVID-19 outbreak, there is
significant uncertainty surrounding the potential impact on the Company’s results of operations and cash flows. Continued
impacts  of  the  pandemic  could  materially  adversely  affect  the  Company’s  near-term  and  long-term  revenues,  earnings,
liquidity,  and  cash  flows  as  the  Company’s  customers  and/or  licensees  may  request  temporary  relief,  delay,  or  not  make
scheduled payments.

On  March  27,  2020  the  Coronavirus  Aid,  Relief,  and  Economic  Security  (“CARES”)  Act  was  enacted  and  signed  into
law. Certain provisions of the CARES Act impact the 2019 income tax provision computations of the Company and will be
reflected in the first quarter of 2020, or the period of enactment. The CARES Act contains modifications on the limitation
of business interest for tax years beginning in 2019 and 2020. The modifications to Section 163(j) increase the allowable
business interest deduction from 30% of adjusted taxable income to 50% of adjusted taxable income. This modification has
no impact on the Company since the interest expense is not projected to be limited. Additionally, the CARES Act contains
a technical correction to the Tax Cuts and Jobs Act with respect to the recovery period of qualified improvement property.
Previously,  qualified  improvement  property  was  depreciated  as  39-year  building  property,  but  the  technical  correction  in
the CARES Act adjusts this to a 15-year depreciable life, which meets the requirements for the additional first-year 100%
bonus depreciation deduction under Section 168(k). The Company will evaluate and conclude on the desired tax position
for  this  class  of  depreciable  property  prior  to  filing  the  2019  federal  tax  return.  It  is  expected  that  the  change  in  the
depreciable life of qualified improvement property will result in an increase in the Company's net operating losses on a tax
basis,  although  an  exact  amount  has  not  been  determined  at  this  time.  The  CARES  Act  did  not  have  any  impact  on  the
Company's 2019 consolidated financial statements.

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Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

There  were  no  disagreements  with  the  Company’s  auditors  which  would  require  disclosure  under  Item  304(b)  of
Regulation S-K. 

Item 9A.

Controls and Procedures

The  Company  maintains  disclosure  controls  and  procedures  that  are  designed  to  ensure  that  information  required  to  be
disclosed in its Exchange Act reports is recorded, processed, summarized, and reported within the time periods specified in
the SEC’s  rules and forms, and that such information is accumulated and communicated to the Company’s management,
including the Company’s Chief Executive Officer and Principal Financial Officer, as appropriate, to allow timely decisions
regarding  required  disclosure.  Such  controls  and  procedures,  by  their  nature,  can  provide  only  reasonable  assurance
regarding management’s control objectives.

Our  Chief  Executive  Officer  and  Chief  Financial  Officer  evaluated  the  effectiveness  of  our  disclosure  controls  and
procedures as defined in Rule 13a‑15(f) and 15d‑15(f) of the Securities Exchange Act of 1934, as amended (the “Exchange
Act”),  as  of  December  31,  2019.  Based  on  that  evaluation,  our  Chief  Executive  Officer  and  Chief  Financial  Officer
concluded  that  our  disclosure  controls  and  procedures  were  effective  as  of  December  31,  2019,  to  ensure  that  all
information required to be disclosed in the reports that we file or submit under the Exchange Act is recorded, processed,
summarized, and reported within the time specified in SEC rules and forms and is accumulated and communicated to our
management,  including  our  principal  executive  and  principal  accounting  officers  to  allow  timely  decisions  regarding
required disclosure.

Management’s Annual Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal
control  over  financial  reporting  is  a  process  designed  by,  or  under  the  supervision  of,  the  chief  executive  officer  and
principal financial officer and effected by our board of directors, management, and other personnel, to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles.

Under  the  supervision  and  with  the  participation  of  our  management,  including  our  Chief  Executive  Officer  and  Chief
Financial  Officer,  we  conducted  an  evaluation  of  the  design  and  effectiveness  of  our  internal  control  over  financial
reporting  based  on  the  criteria  set  forth  in  Internal  Control-Integrated  Framework  (2013)  issued  by  the  Committee  of
Sponsoring  Organizations  of  the  Treadway  Commission  (“COSO”).  Based  on  our  evaluation  under  the  framework
described  above,  our  management  has  concluded  that  our  internal  control  over  financial  reporting  was  effective  as  of
December 31, 2019.

This annual report does not include an attestation report of the Company’s independent registered public accounting firm
regarding internal control over financial reporting. Management’s report was not subject to attestation requirements by the
Company’s  independent  registered  public  accounting  firm  pursuant  to  rules  of  the  Securities  and  Exchange  Commission
that permit the Company to provide only management’s report in this annual report.

Changes in Internal Control over Financial Reporting

There  was  no  change  in  the  Company’s  internal  control  over  financial  reporting  (as  defined  in  Exchange  Act
Rules 13a‑15(f) and 15d‑15(f)) during our most recent completed fiscal quarter that has materially affected, or is reasonably
likely to materially affect, the Company’s internal control over financial reporting.

Item 9B.    Other Information

None. 

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PART III

Item 10.    Directors, Executive Officers, Promoters, Control Persons and Corporate Governance; Compliance with
Section 16(a) of the Exchange Act

The following table sets forth the names, ages, and positions of our executive officers and directors as of the date hereof.
Executive officers are appointed by our board of directors.  Each executive officer holds office until resignation, is removed
by the Board, or a successor is elected and qualified. Each director holds office until a successor is elected and qualified or
earlier resignation or removal.

NAME
Robert W. D’Loren

James F. Haran

AGE

POSITION

62   Chairman of the Board of Directors and Chief Executive

Officer and President

59   Chief Financial Officer and Assistant Secretary, and Principal

Financial and Accounting Officer

Giuseppe “Joe” Falco

49   President and Chief Operating Officer of the Isaac Mizrahi

Seth Burroughs

Mark DiSanto
James Fielding
Michael R. Francis
Howard Liebman
Deborah Weinswig

Brand

40   Executive Vice President of Business Development and

Treasury and Secretary

58   Director
55   Director
57   Director
77   Director
49   Director

Below are the biographies of each of our officers and directors as of December 31, 2019.

Robert  W.  D’Loren  has  been  the  Chairman  of  our  Board  and  our  Chief  Executive  Officer  and  President  since
September 2011. Mr. D’Loren has been an entrepreneur, innovator and pioneer of the consumer branded products industry
for  the  past  35  years.    Mr.  D’Loren  has  spearheaded  the  Company’s  omni-channel  platform,  connecting  the  channels  of
digital,  brick-and-mortar,  social  media,  and  direct-response  television  to  create  a  single  customer  view  and  brand
experience  for  Xcel’s  brands.  He  served  as  Chairman  and  CEO  of  IPX  Capital,  LLC  and  its  subsidiaries,  a  consumer
products investment company, from 2009 to 2011. He continues to serve as IPX Capital LLC’s Chairman.

Prior to founding the Company, from June 2006 to July 2008, Mr. D’Loren was a director, President and CEO of NexCen
Brands, Inc., a global brand acquisition and management company with holdings that included The Athlete’s Foot, Waverly
Home,  Bill  Blass,  MaggieMoo’s,  Marble  Slab  Creamery,  Pretzel  Time,  Pretzelmaker,  Great  American  Cookies,  and  The
Shoe Box.

From  2002  to  2006,  Mr.  D’Loren’s  work  among  consumer  brands  continued  as  President  and  CEO  of  UCC  Capital
Corporation, an intellectual property investment company where he invested in the consumer branded products, media and
entertainment  sectors.  From  1997  to  2002,  Mr.  D’Loren  founded  and  acted  as  President  and  Chief  Operating  Officer  of
CAK Universal Credit Corporation, an intellectual property finance company. Mr. D’Loren’s total career debt and equity
investments in over 30 entertainment and consumer branded products companies have exceeded $1.0 billion. In 1985, he
founded and served as President and CEO of the D’Loren Organization, an investment and restructuring firm responsible
for over $2 billion of transactions. Mr. D’Loren has also served as an asset manager for Fosterlane Management, as well as
a manager with Deloitte.

Mr. D’Loren has served on the Board of Directors for Iconix Brand Group, Longaberger Company, Business Loan Center,
 and as a board advisor to The Athletes Foot and Bill Blass, Ltd. He also serves on the board of directors for the Achilles
Track  Club  International.  Mr.  D’Loren  is  a  Certified  Public  Accountant  and  holds  an  M.S.  degree  from  Columbia
University and a B.S. degree from New York University.

James F. Haran  has  been  our  Chief  Financial  Officer  since  September  2011.  Mr.  Haran  served  as  CFO  of  IPX  Capital,
LLC and its related subsidiaries, from June 2008 to September 2011. Mr. Haran was the Executive Vice President, Capital
Markets for NexCen Brands, Inc. from 2006 to May 2008 and Chief Financial Officer and Chief Credit Officer for UCC
Capital Corporation, and its predecessor company, CAK Universal Credit Corp., from 1998 to 2006. Prior to joining UCC,

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Mr. Haran was a partner at Sidney Yoskowitz and Company P.C., a registered diversified certified public accounting firm.
During  his  tenure,  which  began  in  1987,  his  focus  was  on  real  estate  and  financial  services  companies.  Mr.  Haran  is  a
Certified Public Accountant and holds a B.S. degree from State University of New York at Plattsburgh.

Joe Falco has been our Chief Operating Officer and President of the Mizrahi brands since September 2011. Mr. Falco is a
merchant with almost two decades of experience in managing lifestyle brands and business development. Mr. Falco served
as  President  of  Misook,  a  division  of  HMX,  from  February  2010  to  February  2011,  as  Worldwide  President  and  Chief
Merchant  for  Elie  Tahari  from  2007  to  2009,  and  as  President  of  Sixty  USA  from  2005  to  2006.  Prior  to  that  position,
Mr.  Falco  was  Senior  Vice  President  for  Dolce  &  Gabbana  from  1998  to  2004,  where  he  was  responsible  for  North
American development and operations. Mr. Falco started his career with the luxury retailer Barneys New York where he
became a student of product merchandising and brand communication.

Seth Burroughs  has  been  our  Executive  Vice  President  of  Business  Development  and  Treasury  since  September  2011.
From  June  2006  to  October  2010,  Mr.  Burroughs  served  as  Vice  President  of  NexCen  Brands,  Inc.  Prior  to  his  role  at
NexCen, from 2003 to 2006, Mr. Burroughs served as Director of M&A Advisory and Investor Relations at UCC Capital
Corporation,  an  intellectual  property  investment  company,  where  he  worked  on  $500  million  in  acquisitions  and  $300
million  in  specialty  financing  as  an  advisor  to  consumer  branded  products  companies  in  the  franchising  and  apparel
industries. From 2001 to 2003, Mr. Burroughs worked as a Senior Financial Analyst at The Pullman Group where he was
involved with structuring the first securitizations of music royalties, including the Bowie Bonds, and as a Financial Analyst
at Merrill Lynch’s private client group. Mr. Burroughs received a B.S. degree in economics from The Wharton School of
Business at the University of Pennsylvania.

Mark DiSanto has served as a member of our Board since October 2011. Since 1988, Mr. DiSanto has served as the Chief
Executive  Officer  of  Triple  Crown  Corporation,  a  regional  real  estate  development  and  investment  company  with
commercial  and  residential  development  projects  exceeding  1.5  million  square  feet.  Mr.  DiSanto  received  a  degree  in
business administration from Villanova University’s College of Commerce and Finance, a J.D. degree from the University
of Toledo College of Law, and an M.S. degree in real estate development from Columbia University.

James Fielding  was  appointed  as  a  member  of  our  Board  in    July  2018.  He  is  a  25‑year  veteran  in  the  consumer  retail
space, and previously served as the Global Head of Consumer Products for Dreamworks Animation and Awesomeness TV.
 Prior to that, Mr. Fielding served as the CEO of Claire’s Stores Inc., where he oversaw strategic growth and international
development  for  the  retail  chain’s  3,000‑plus  stores  worldwide.  From  May  2008  to  2012  Mr.  Fielding  served  as  the
President of Disney Stores Worldwide.

Michael R. Francis has served as a member of our Board since June 2015. Mr. Francis is founder and CEO of Fairview
Associates,  LLC,  a  retail  and  branding  consultancy.  From  February  2012  to  December  2015,  Mr.  Francis  served  as  the
Chief Global Brand Officer of DreamWorks Animation SKG, which creates world-class entertainment, including animated
feature films, television specials and series, and live-entertainment properties for audiences around the world. During this
tenure with DreamWorks, Mr. Francis was responsible for global consumer products, retail, brand strategy, creative design,
location-based  entertainment,  digital,  publishing,  and  franchise  development.  From  November  2010  to  June  2011,
Mr.  Francis  served  as  the  President  of  J.C.  Penney  Company,  Inc.,  one  of  the  largest  department  store  operators  in  the
United  States.  Prior  to  November  2010,  Mr.  Francis  spent  more  than  26  years  with  Target  Corporation,  an  American
retailing company and the second-largest discount retailer in the United States, in various roles including Executive Vice
President and Global Chief Marketing Officer. Mr. Francis has a B.A. degree in international studies from the University of
Michigan

Howard Liebman has served as a member of our Board since October 2011. He was President, Chief Operating Officer and
a director of Hobart West Group, a provider of national court reporting and litigation support services, from 2007 until the
sale of the business in 2008. Mr. Liebman served as a consultant to Hobart from 2006 to 2007. Mr. Liebman was President,
Chief  Financial  Officer,  and  a  director  of  Shorewood  Packaging  Corporation,  a  multinational  manufacturer  of  high-end
value-added  paper  and  paperboard  packaging  for  the  entertainment,  tobacco,  cosmetics  and  other  consumer  products
markets. Mr. Liebman joined Shorewood in 1994 as Executive Vice President and Chief Financial Officer, and served as its
President from 1999 until Shorewood was acquired by International Paper in 2000. Mr. Liebman continued

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as Executive Vice President of Shorewood until his retirement in 2005. Mr. Liebman is a Certified Public Accountant and
was an audit partner with Deloitte and Touche, LLP (and its predecessors) from 1974 to 1994.

Deborah Weinswig  was  appointed  as  a  member  of  our  Board  in  January  2018.  She  is  a  Managing  Director  of  Funding
Global Retail & Technology (“FGRT”), the think tank for the Hong Kong-based Fung Group, since April 2014 where she is
responsible  for  building  the  team’s  research  capabilities  and  providing  insights  into  the  disruptive  technologies  that  are
reshaping  today’s  global  retail  landscape.  Prior  to  leading  FGRT,  Weinswig  served  as  Chief  Customer  Officer  for
Profitect Inc., a predictive analytics and big data software provider. From March 2002 to October 2013, Ms. Weinswig was
employed by Citigroup, Inc., most recently where she was Managing Director and Head of the Global Staples & Consumer
Discretionary team at Citi Research. Ms. Weinswig also serves as an e-commerce expert for the International Council of
Shopping Centers’ Research Task Force and was a founding member of the Oracle Retail Industry Strategy Council. Lastly,
she is a member of the Board of Directors of Kiabi (affiliated with the Auchan Group). Ms. Weinswig is a Certified Public
Accountant and holds an MBA from the University of Chicago.

Directors’ Qualifications

In furtherance of our corporate governance principles, each of our directors brings unique qualities and qualifications to our
Board. We believe that all of our directors have a reputation for honesty, integrity, and adherence to high ethical standards.
They  each  have  demonstrated  business  acumen,  leadership  and  an  ability  to  exercise  sound  judgment,  as  well  as  a
commitment  to  serve  the  Company  and  our  Board.  The  following  descriptions  demonstrate  the  qualifications  of  each
director:

Robert W. D’Loren  has  extensive  experience  in  and  knowledge  of  the  licensing  and  commercial  business  industries  and
financial  markets.  This  knowledge  and  experience,  including  his  experience  as  director,  president,  and  chief  executive
officer of a global brand management company, provide us with valuable insight to formulate and create our acquisition
strategy and how to manage and license acquired brands.

Mark DiSanto has considerable experience in building and running businesses and brings his strong business acumen to
the Board.

James Fielding brings extensive senior level experience in the consumer retail space, as well as strong relationships in the
media and retail industries.

Michael R. Francis brings extensive senior level experience in the media and retail industries, as well as relationships in
the media and retail industries.

Howard Liebman brings comprehensive knowledge of accounting, the capital markets, mergers and acquisitions, financial
reporting,  and  financial  strategies  from  his  extensive  public  accounting  experience  and  prior  service  as  Chief  Financial
Officer of a public company.

Deborah Weinswig brings thought leadership in the retail and licensing industries, particularly in the areas of sourcing and
logistics.

Key Employees

Isaac Mizrahi  is  Chief  Design  Officer  for  IM  Brands.  As  Chief  Design  Officer,  he  is  responsible  for  design  and  design
direction for all brands under his name. Mr. Mizrahi has been a leader in the fashion industry for almost 30 years. Since his
first collection in 1987, Mr. Mizrahi’s designs have come to stand for timeless, cosmopolitan style. He has been awarded
four Council of Fashion Designers of America (CFDA) awards, including a special award in 1996 for the groundbreaking
documentary  “Unzipped.”  In  the  Spring  of  2016,  Mr.  Mizrahi  launched  IMNYC  Isaac  Mizrahi,  available  exclusively  at
Hudson’s  Bay  and  Lord  &  Taylor  department  stores.  Previously,  in  2009,  Mr.  Mizrahi  launched  his  exclusive  lifestyle
collection,  ISAACMIZRAHILIVE,  on  QVC.  In  addition,  television  audiences  have  come  to  value  Mr.  Mizrahi’s  media
presence  through  his  roles  on  “Project  Runway  All  Stars”  for  Lifetime,  and  his  appearances  on  broadcast  television
networks where he offers his expertise on fashion and style.

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Employment Agreements with Executives

Robert W. D’Loren

On February 28, 2019, and effective as of January 1, 2019, the Company entered into a three-year employment agreement
with  Robert  W.  D’Loren  for  him  to  continue  to  serve  as  Chief  Executive  Officer  of  the  Company,  referred  to  as  the
D’Loren Employment Agreement. Following the initial three-year term, the agreement will be automatically renewed for
one-year terms unless either party gives written notice of intent to terminate at least 90 days prior to the termination of the
then  current  term.  Pursuant  to  the  D’Loren  Employment  Agreement,  Mr.  D’Loren’s  annual  base  salary  is  $0.89  million.
The Company’s board of directors or the compensation committee may approve increases (but not decreases) from time to
time.  Following  the  initial  three-year  term,  Mr.  D’Loren’s  base  salary  will  be  reviewed  at  least  annually.  Mr.  D’Loren
receives an allowance for an automobile appropriate for his level of position and the Company pays (in addition to monthly
lease or other payments) all of the related expenses for gasoline, insurance, maintenance, repairs or any other costs with
Mr. D’Loren’s automobile.

Bonus

Mr. D’Loren will be eligible to receive an annual cash bonus in an amount equal to (i) 2.5% of all income generated from
the sales of the Company’s products and by the trademarks and other intellectual property owned, operated or managed by
us  (“IP  Income”),  in  excess  of  $8.0  million  earned  and  received  by  us  in  such  fiscal  year:  provided  that  any  IP  income
generated through net sales shall be multiplied by (x) 7% in the case of net sales from wholesale sales, and private label
sales  and  (y)  3%  in  the  case  of  net  sales  from  e-commerce  sales  through  the  Company’s  web  sites  and  (ii)  5%  of  the
Company’s adjusted EBITDA (as defined in the D’Loren Employment Agreement) for such fiscal year. Mr. D’Loren shall
have the right to elect to receive the cash bonus through the issuance of shares of the Company’s common stock.

Pursuant  to  the  D’Loren  Agreement,  Mr.  D’Loren  was  granted  an  option  to  purchase  up  to  2,578,947  shares  of  the
Company’s common stock at an exercise price of $1.70 per share. The option is exercisable until February 28, 2029 and
shall  vest,  subject  to  Mr.  D’Loren  remaining  employed  by  the  Company  and  based  upon  the  Company’s  common  stock
achieving the following target prices:

Target Prices
$3.00
$5.00
$7.00
$9.00
$11.00

     Number of Option Shares Vesting

736,842
626,316
515,789
405,263
294,737

Severance

If Mr. D’Loren’s employment is terminated by the Company without cause, or if Mr. D’Loren resigns with good reason, or
if  the  Company  fails  to  renew  the  term,  then  Mr.  D’Loren  will  be  entitled  to  receive  his  unpaid  base  salary  and  cash
bonuses through the termination date and a lump sum payment equal to the base salary in effect on the termination date for
the  longer  of  two  years  from  the  termination  date  or  the  remainder  of  the  then-current  term.  Additionally,  Mr.  D’Loren
would be entitled to two hundred times the average annual cash bonuses paid in the preceding 12 months. Mr. D’Loren
would  also  be  entitled  to  continue  to  participate  in  the  Company’s  group  medical  plan  or  receive  reimbursement  for
premiums  paid  for  other  medical  insurance  in  an  amount  not  to  exceed  the  cost  to  participate  in  the  Company’s  plan,
subject to certain conditions, for a period of 36 months from the termination date.

Change of Control

In  the  event  Mr.  D’Loren’s  employment  is  terminated  within  12  months  following  a  change  of  control  by  the  Company
without cause or by Mr. D’Loren with good reason, he would be entitled to a lump sum payment equal to two times (i) his
base salary in effect on the termination date for the longer of two years from the termination date or the remainder of the
then-current term and (ii) two times the average annual cash bonuses paid in the preceding 12 months, minus $100.  

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“Change of control,” as defined in Mr. D’Loren’s employment agreement, means a merger or consolidation to which we are
a party, a sale, lease or other transfer, exclusive license or other disposition of all or substantially all of our assets, a sale or
transfer  by  our  stockholders  of  voting  control,  in  a  single  transaction  or  a  series  of  transactions  or,  if  during  any  twelve
consecutive  month  period,  the  individuals  who  at  the  beginning  of  such  period,  constitute  the  board  of  directors  of  the
Company (the “Incumbent Directors”) cease (other than due to death) to constitute a majority of the members of the board
at the end of such period; provided that directors elected by or on the recommendation of a majority of the directors who so
qualify as Incumbent Directors shall be deemed to be Incumbent Directors. Upon a change of control, notwithstanding the
vesting and exercisability schedule in any stock option or other grant agreement between Mr. D’Loren and the Company,
all  unvested  stock  options,  shares  of  restricted  stock  and  other  equity  awards  granted  by  the  Company  to  Mr.  D’Loren
pursuant  to  any  such  agreement  shall  immediately  vest,  and  all  such  stock  options  shall  become  exercisable  and  remain
exercisable for the lesser of 180 days after the date the change of control occurs or the remaining term of the applicable
option.

Non-Competition and Non-Solicitation

During the term of his employment by the Company and for a one-year period after the termination of such employment
(unless Mr. D’Loren’s employment was terminated without cause or was terminated by him for good reason, in which case
only for his term of employment and a six-month period after the termination of such employment), Mr. D’Loren may not
permit his name to be used by or participate in any business or enterprise (other than the mere passive ownership of not
more  than  5%  of  the  outstanding  stock  of  any  class  of  a  publicly  held  corporation  whose  stock  is  traded  on  a  national
securities  exchange  or  in  the  over-the-counter  market)  that  engages  or  proposes  to  engage  in  our  business  in  the  United
States, its territories and possessions and any foreign country in which we do business as of the date of termination of his
employment.  Also,  during  his  employment  and  for  a  one-year  period  after  the  termination  of  such  employment,
Mr. D’Loren may not, directly or indirectly, solicit, induce or attempt to induce any customer, supplier, licensee, or other
business  relation  of  the  Company  or  any  of  its  subsidiaries  to  cease  doing  business  with  the  Company  or  any  of  its
subsidiaries; or solicit, induce or attempt to induce any person who is, or was during the then-most recent 12-month period,
a  corporate  officer,  general  manager  or  other  employee  of  the  Company  or  any  of  its  subsidiaries,  to  terminate  such
employee’s  employment  with  the  Company  or  any  of  its  subsidiaries;  or  hire  any  such  person  unless  such  person’s
employment  was  terminated  by  the  Company  or  any  of  its  subsidiaries;  or  in  any  way  interfere  with  the  relationship
between any such customer, supplier, licensee, employee or business relation and the Company or any of its subsidiaries.

James Haran

On February 28, 2019, and effective as of January 1, 2019, the Company entered into a two-year employment agreement
with  James  Haran  for  him  to  continue  to  serve  as  the  Company’s  Chief  Financial  Officer,  referred  to  as  the  Haran
Employment Agreement. Following the initial two-year term, the agreement automatically renewed for a one-year term and
will be automatically renewed for one-year terms thereafter unless either party gives written notice of intent to terminate at
least 30 days prior to the expiration of the then current term. Pursuant to the Haran Employment Agreement, Mr. Haran’s
annual  base  salary  is  $0.37  million  per  annum.  The  board  of  directors  or  the  compensation  committee  may  approve
increases (but not decreases) from time to time. Following the initial two-year term, the base salary shall be reviewed at
least annually. In addition, Mr. Haran receives a car allowance of $1,500 per month.

Bonus

Mr. Haran will be eligible to receive a performance cash bonus in an amount equal to (i) 0.23% of all IP Income in excess
of $12.0 million earned and received by us in such fiscal year; provided that any IP income generated through net sales
shall be multiplied by (x) 7% in the case of net sales from wholesale sales, and private label sales and (y) 3% in the case of
net sales from e-commerce sales through the Company’s web sites plus (ii) 0.375% of the Company’s adjusted EBITDA (as
defined  in  the  Haran  Employment  Agreement)  for  such  fiscal  year.  Notwithstanding  the  foregoing,  for  (i)  2019,  $0.04
million of Mr. Haran’s bonus is guaranteed, of which $0.01 million was paid to Mr. Haran upon execution of the Haran
Employment  Agreement  and  $0.03  million  is  payable  on  or  before  June  30,  2019,  and  (ii)  for  2020,  $0.03  million  of
Mr.  Haran’s  bonus  is  guaranteed  and  payable  on  or  before  June  30,  2020,  in  each  case,  as  long  as  Mr.  Haran  remains
employed by the Company.

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Pursuant to the Haran Employment Agreement, Mr. Haran was granted an option to purchase up to 552,632 shares of the
Company’s common stock at an exercise price of $1.70 per share. The option is exercisable until February 28, 2029 and
shall  vest,  subject  to  Mr.  Haran  remaining  employed  with  the  Company  and  based  upon  the  Company’s  common  stock
achieving target prices as follows:

Target Prices
$3.00
$5.00
$7.00
$9.00
$11.00

     Number of Option Shares Vesting
157,895
134,211
110,526
86,842
63,158

Severance

If Mr. Haran’s employment is terminated by the Company without cause, or if Mr. Haran resigns with good reason, or if the
Company  fails  to  renew  the  term,  then  Mr.  Haran  will  be  entitled  to  receive  his  unpaid  base  salary  and  cash  bonuses
through  the  termination  date  and  a  lump  sum  payment  equal  to  his  base  salary  in  effect  on  the  termination  date  for
12  months.  Mr.  Haran  would  also  be  entitled  to  continue  to  participate  in  our  group  medical  plan,  subject  to  certain
conditions, for a period of 12 months from the termination date.

Change of Control

In  the  event  Mr.  Haran’s  employment  is  terminated  within  12  months  following  a  change  of  control  by  the  Company
without cause or by Mr. Haran with good reason, Mr. Haran would be entitled to a lump sum payment equal to his base
salary  in  effect  on  the  termination  date  for  12  months  following  such  termination.  “Change  of  control,”  as  defined  in
Mr.  Haran’s  employment  agreement,  means  a  merger  or  consolidation  to  which  we  are  a  party,  a  sale,  lease  or  other
transfer,  exclusive  license  or  other  disposition  of  all  or  substantially  all  of  our  assets,  or  a  sale  or  transfer  by  our
stockholders of voting control, in a single transaction or a series of transactions. Upon a change of control, notwithstanding
the vesting and exercisability schedule in any stock option or other grant agreement between Mr. Haran and us, all unvested
stock options, shares of restricted stock and other equity awards granted by us to Mr. Haran pursuant to any such agreement
shall  immediately  vest,  and  all  such  stock  options  shall  become  exercisable  and  remain  exercisable  for  the  lesser  of
180 days after the date the change of control occurs or the remaining term of the applicable option.

Non-Competition and Non-Solicitation

During the term of his employment by the Company and for a one-year period after the termination of such employment,
Mr. Haran may not permit his name to be used by or participate in any business or enterprise (other than the mere passive
ownership of not more than 5% of the outstanding stock of any class of a publicly held corporation whose stock is traded
on a national securities exchange or in the over-the-counter market) that engages or proposes to engage in our business in
the  United  States,  its  territories  and  possessions  and  any  foreign  country  in  which  we  do  business  as  of  the  date  of
termination  of  such  employment.  Also,  during  his  employment  and  for  a  one-year  period  after  the  termination  of  his
employment, Mr. Haran may not, directly or indirectly, solicit, induce or attempt to induce any customer, supplier, licensee,
or other business relation of the Company or any of its subsidiaries to cease doing business with the Company or any of its
subsidiaries; or solicit, induce or attempt to induce any person who is, or was during the then-most recent 12‑month period,
a  corporate  officer,  general  manager  or  other  employee  of  the  Company  or  any  of  its  subsidiaries,  to  terminate  such
employee’s  employment  with  the  Company  or  any  of  its  subsidiaries;  or  hire  any  such  person  unless  such  person’s
employment  was  terminated  by  the  Company  or  any  of  its  subsidiaries;  or  in  any  way  interfere  with  the  relationship
between any such customer, supplier, licensee, employee or business relation and the Company or any of its subsidiaries.

Giuseppe Falco

On February 27, 2019, and effective January 1, 2019, the Company entered into a two-year employment agreement with
Giuseppe Falco for him to serve as President and Chief Merchant of the Company’s Interactive Technology business and

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the Company’s Creative Director, referred to as the Falco Employment Agreement. Following the initial two-year term, the
agreement will be automatically renewed for an additional one-year term, unless either party gives written notice of intent
to  terminate  at  least  30  days  prior  to  the  expiration  of  the  then  current  term.  Under  the  Falco  Employment  Agreement,
Mr. Falco’s base salary is $0.55 million per annum.

Bonus

Cash Bonus and Stock Bonus.    Mr.  Falco  will  be  eligible  to  receive  a  performance  cash  bonus  in  an  amount  up  to  $0.4
million per annum and a performance stock bonus with a value of up to $0.09 million per annum based upon the Company
receiving Gross DRT Sales as follows:

($ in thousands)

2019 Gross DRT Sales Level
$242,500- $250,000
$250,000 - $257,500
$257,500 - $265,000
$265,000 or more

Cash Bonus

     $ Value of Stock Bonus

  $
  $
  $
  $

90   $
180   $
270   $
360   $

24
45
68
90

The Gross DRT Sale Level targets for 2020 shall be established by the Compensation Committee of the Company’s Board
of Directors.

“Gross  DRT  Sales”  means  gross  sales  generated  by  the  Company’s  trademarks  through  any  program  transmitted  by
television,  on  QVC,  HSN  (including  their  e-commerce  businesses  known  as  Buy  Any  Time),  or  similar  interactive
television networks globally.

Severance

If  Mr.  Falco’s  employment  is  terminated  by  us  without  cause,  or  if  Mr.  Falco  resigns  with  good  reason,  or  if  we  fail  to
renew the term, then Mr. Falco will be entitled to receive his unpaid base salary and cash bonuses through the termination
date and a lump sum payment of an amount equal to his base salary in effect for a period of six months, payable on the
six month anniversary of the date of separation of services and the option shall remain exercisable as to those shares as to
which  the  option  previously  vested  and  shall  become  exercisable  as  to  any  unvested  shares  immediately  following  such
transaction.  Mr.  Falco  would  also  be  entitled  to  continue  to  participate  in  our  group  medical  plan,  subject  to  certain
conditions, for a period of six months from the termination date.

Change of Control

In  the  event  Mr.  Falco’s  employment  is  terminated  within  12  months  following  a  change  of  control  by  the  Company
without  cause  or  by  Mr.  Falco  with  good  reason,  Mr.  Falco  would  be  entitled  to  a  lump  sum  payment  equal  to  his  base
salary  in  effect  on  the  termination  date  for  six  months  following  such  termination.  “Change  of  control,”  as  defined  in
Mr. Falco’s employment agreement, means a merger or consolidation to which we are a party, a sale, lease or other transfer,
exclusive license or other disposition of all or substantially all of our assets, or a sale or transfer by our stockholders of
voting control, in a single transaction or a series of transactions. Upon a change of control, notwithstanding the vesting and
exercisability schedule in any stock option or other grant agreement between Mr. Falco and us, all unvested stock options,
shares  of  restricted  stock  and  other  equity  awards  granted  by  us  to  Mr.  Falco  pursuant  to  any  such  agreement  shall
immediately vest, and all such stock options shall become exercisable and remain exercisable for the lesser of 180 days
after the date the change of control occurs or the remaining term of the applicable option.

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Non-Competition and Non-Solicitation

During the term of his employment by the Company and for a one-year period after the termination of such employment,
Mr. Falco may not permit his name to be used by or participate in any business or enterprise (other than the mere passive
ownership of not more than 5% of the outstanding stock of any class of a publicly held corporation whose stock is traded
on a national securities exchange or in the over-the-counter market) that engages or proposes to engage in the Company’s
business in the United States, its territories and possessions and any foreign country in which we do business as of the date
of  termination  of  his  employment.  Also,  during  his  employment  and  for  a  one-year  period  after  the  termination  of  such
employment, Mr. Falco may not, directly or indirectly, solicit, induce or attempt to induce any customer, supplier, licensee,
or other business relation of the Company or any of its subsidiaries to cease doing business with the Company or any of its
subsidiaries; or solicit, induce or attempt to induce any person who is, or was during the then-most recent 12‑month period,
a  corporate  officer,  general  manager  or  other  employee  of  the  Company  or  any  of  its  subsidiaries,  to  terminate  such
employee’s  employment  with  the  Company  or  any  of  its  subsidiaries;  or  hire  any  such  person  unless  such  person’s
employment  was  terminated  by  the  Company  or  any  of  its  subsidiaries;  or  in  any  way  interfere  with  the  relationship
between any such customer, supplier, licensee, employee or business relation and the Company or any of its subsidiaries.

Family Relationships

There are no family relationships among our directors or officers.

Independence of the Board of Directors

The  board  has  determined  that  Messrs.  Howard  Liebman,  Mark  DiSanto,  James  Fielding,  Michael  R.  Francis,  and
Ms.  Deborah  Weinswig  meet  the  director  independence  requirements  under  the  applicable  listing  rule  of  the  NASDAQ
Stock  Market  LLC  (“NASDAQ”).    Each  current  member  of  the  Audit  Committee,  Compensation  Committee,  and
Nominating  Committee  is  independent  and  meets  the  applicable  rules  and  regulations  regarding  independence  for  such
committee,  including  those  set  forth  in  the  applicable  NASDAQ  rules,  and  each  member  is  free  of  any  relationship  that
would interfere with his individual exercise of independent judgment.

Section 16(a) Beneficial Ownership Reporting Compliance

To  our  knowledge,  based  solely  on  a  review  of  Forms  3  and  4  and  any  amendments  thereto  furnished  to  our  Company
pursuant to Rule 16a‑3(e) under the Securities Exchange Act of 1934, or representations that no Forms 5 were required, all
Section  16(a)  filing  requirements  applicable  to  our  officers,  directors,  and  beneficial  owners  of  more  than  10%  of  our
equity  securities  were  timely  filed,  except  that  each  of  Messrs.  DiSanto,  Fielding,  Francis,  Liebman  and  Malka,  Ms.
Weinswig, and Mr. Mizrahi, a 10% holder of our securities, filed one Form 4 late. 

Code of Ethics

On September 29, 2011, we adopted a code of ethics that applies to our officers, employees, and directors, including our
Chief Executive Officer, Chief Financial Officer and senior executives. Our Code of Ethics can be accessed on our website,
www.xcelbrands.com.

Audit Committee and Audit Committee Financial Expert

Our board of directors has appointed an Audit Committee which consists of Mr. Liebman, Mr. DiSanto, and Ms. Weinswig.
 Each of such persons has been determined to be an “independent director” under the applicable NASDAQ and SEC rules,
which is the independence standard that was adopted by our board of directors. The board of directors has determined that
Mr. Liebman meets the requirements to serve as the Audit Committee Financial Expert by our board of directors. The Audit
Committee operates under a written charter adopted by our board of directors. The Audit Committee assists the board of
directors by providing oversight of our accounting and financial reporting processes, appoints the independent registered
public accounting firm, reviews with the registered independent registered public accounting firm the scope and results of
the audit engagement, approves professional services provided by the independent registered

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public accounting firm, reviews the independence of the independent registered public accounting firm, considers the range
of audit and non-audit fees and reviews the adequacy of internal accounting controls.

Compensation Committee

Our board of directors has appointed a Compensation Committee consisting of Messrs. DiSanto and Fielding. Each of such
persons has been determined to be an “independent director” under the applicable NASDAQ rules. Our board of directors
has adopted a written Compensation Committee Charter that sets forth the committee’s responsibilities. The committee is
responsible  for  determining  all  forms  of  compensation  for  our  executive  officers,  and  establishing  and  maintaining
executive compensation practices designed to enhance long-term stockholder value.

Nominating Committee

Our board of directors has appointed a Nominating Committee consisting of Messrs. DiSanto and Liebman. Each of such
persons has been determined to be an “independent director” under the applicable NASDAQ rules. Our board of directors
has adopted a written Nominating Committee Charter that sets forth the committee’s responsibilities.

Item 11.    Executive Compensation

The following table sets forth information regarding all cash and non-cash compensation earned, during the years ended
December  31,  2019  and  2018,  by  our  principal  executive  officer  and  our  two  other  most  highly  compensated  executive
officers, which we refer to collectively as the named executive officers, for services in all capacities to the Company:

Summary Compensation Table

Name

Robert W. D’Loren

Title
CEO and
Chairman  

Year

Salary

Bonus
 (1)

 Awards
 (2)

     All Other
   Compensation  

Total

2019   $
2018  

888,500   $ 939,066   $
888,500  

  960,878  

 —   $
 —  

8,747   $ 1,836,313
  1,860,887
11,509  

James F. Haran

CFO  

2019  
2018  

366,000  
366,000  

55,000  
45,000  

Giuseppe Falco

President
and COO  

2019  
2018  

568,750  
625,000  

  187,500  
  225,000  

 —  
 —  

 —  
 —  

5,587  
5,798  

426,587
416,798

 —  
 —  

756,250
850,000

(1) Bonuses  were  paid  in  accordance  with  the  executives’  respective  employment  agreements.  See  “Employment

Agreements with Executives” in Item 10.

(2) The  dollar  amounts  shown  represent  the  grant  date  fair  value  of  stock  option  awards  granted  during  the  applicable

fiscal year calculated in accordance with ASC Topic 718.

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Name

Robert W. D’Loren

Outstanding Equity Awards as of December 31, 2019

Options and Warrant Awards

Stock Awards

  Number of  
Securities 

Number of
Securities 
Underlying 

   Underlying   
   Unexercised   Unexercised   
Options &  
   Options &  
 Warrants,
 Warrants,  

  Option or  
  Warrant 

Exercise   Expiration   

  Number of   
Shares of  
 Stock that
 Have Not

      Exercisable       Unexercisable    

 Price

Date

 Vested     

Market 
Value of
Shares of
  Stock that 
Have Not 
Vested

Title
CEO,
Chairman  

239,250 (1)
884,220 (2)

 —  

 —   $
 —   $
2,578,947 (3)$

5.00  
5.80  
1.72  

9/29/2021  
3/31/2021  
2/28/2029  

James F. Haran

CFO

49,500 (1)
189,468 (2)

 —  

 —   $
 —   $
552,632 (3)$

5.00  
5.80  
1.72  

9/29/2021  
3/31/2021  
2/28/2029  

Giuseppe Falco

President,

COO  

100,000 (1)
200,000 (2)

 —   $
 —   $

200,000  

300,000 (6)$

5.00  
5.80  

5.00  

9/29/2021  
3/31/2021  
Multiple
(6)
dates 

139,035 (4)$

208,553

 —   $

 —

195,333 (5)$

293,000

(1) These options became exercisable on September 29, 2011, the date of grant, and expire on September 29, 2021.

(2) These options become exercisable as to one-third of the shares on each of March 31, 2017, 2018, and 2019, and expire

on March 31, 2021.

(3) These options shall become exercisable based upon the Company’s common stock achieving specified target prices as
outlined in the executive’s employment agreement, and expire on February 28, 2029.  See “Employment Agreements
with Executives” in Item 10.

(4) Such shares vest (i) as to 36,843 shares of common stock, on March 31, 2020;  (ii) as to 82,500 shares of common
stock,  on  May  31,  2020;  and  (iii)  as  to  19,692  shares  of  common  stock,  on  June  1,  2020;  provided,  however,  that
Mr. D’Loren has the right to extend each vesting date by six-month increments, in his sole discretion, prior to the date
the restrictions would lapse.

(5) Such shares vest (i) as to 77,500 shares of common stock, on March 31, 2020;  (ii) as to 37,500 shares of common
stock, on May 15, 2020;  (iii) as to 30,333 shares of common stock, on June 1, 2020; and (iv) as to 50,000 shares of
common stock, on April 30, 2020; provided, however, that Mr. Falco has the right to extend each vesting date by six-
month increments, in his sole discretion, prior to the date the restrictions would lapse.

(6) These options became exercisable as to one-fifth of the shares on each of January 1, 2018 and January 1, 2019, and
shall become exercisable as to an additional one-fifth of the shares on each of January 1, 2020, 2021 and 2022, and
expire at the five-year anniversary of each vesting date for each individual one-fifth tranche.

Director Compensation

We pay our non-employee directors $3,000 for each board of directors and committee meeting attended, up to a maximum
of $12,000 per year for board of directors’ meetings and up to a maximum of $12,000 per year for committee meetings,
except that the chairman of each committee receives $4,000 for each such committee meeting attended, up to a maximum
of $16,000 per year.

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The following table sets forth information with respect to each non-employee director’s compensation for the year ended
December 31, 2019. The dollar amounts shown for Stock Awards represent the grant date fair value of the restricted stock
awards or stock options granted during the fiscal year calculated in accordance with ASC Topic 718.

Name

Mark DiSanto (1) (2)
Michael R. Francis (1) (2)
Howard Liebman (1) (2)
Benjamin Malka (1) (2) (3)
Deborah Weinswig (1) (2)
James Fielding (1) (2)

  Fees Earned  
or Paid 
in Cash

Stock
     Awards

Option
     Awards

Total

  $ 24,000   $ 17,000   $ 7,994   $ 48,994
  $ 12,000   $ 17,000   $ 7,994   $ 36,994
  $ 28,000   $ 17,000   $ 7,994   $ 52,994
  $
6,000   $ 17,000   $ 7,994   $ 30,994
  $ 18,000   $ 17,000   $ 7,994   $ 42,994
9,000   $ 17,000   $ 7,994   $ 33,994
  $

(1) On April 1, 2019, each non-employee director was granted 10,000 shares of restricted stock pursuant to the terms and
conditions  of  the  Plan.  Such  shares  of  restricted  stock  will  vest  evenly  over  two  years,  whereby  50%  shall  vest  on
April  1,  2020  and  50%  shall  vest  on  April  1,  2021.  Notwithstanding  the  foregoing,  each  grantee  may  extend  the
vesting date of all or a portion of the restricted shares by six months and, thereafter one or more times may further
extend such date with respect to all or a portion of the restricted shares until the next following October 1 or April 1, as
the case may be. The grant date fair value of the shares was $1.70 per share.

(2) On April 1, 2019, each non-employee director was granted options to purchase 25,000 shares of stock pursuant to the
terms and conditions of the Plan. Such options will vest evenly over two years, whereby 50% shall vest on April 1,
2020 and 50% shall vest on April 1, 2021. The exercise price of the options is $1.70 per share.

(3) Benjamin Malka did not stand for re-election at the Company’s 2019 Annual Stockholders Meeting, and thus his term
as  a  director  ended  September  11,  2019.  All  unvested  equity  awards  previously  granted  to  Mr.  Malka  vested  as  of
September 11, 2019.

2011 Equity Incentive Plan

Our Amended and Restated 2011 Equity Incentive Plan, which we refer to as the Plan, is designed and utilized to enable
the  Company  to  offer  its  employees,  officers,  directors,  consultants,  and  others  whose  past,  present,  and/or  potential
contributions to the Company have been, are, or will be important to the success of the Company, an opportunity to acquire
a proprietary interest in the Company.

The Plan provides for the grant of stock options or restricted stock. The stock options may be incentive stock options or
non-qualified stock options. A total of 13,000,000 shares of common stock have been reserved for issuance under the Plan,
the maximum number of shares of common stock with respect to which incentive stock options may be granted under the
Plan is 5,000,000 and the maximum number of shares of common stock with respect to which options or restricted stock
may be granted to any participant is 10,000,000. The Plan may be administered by the board of directors or a committee
consisting of two or more members of the board of directors appointed by the board of directors.

Officers  and  other  employees  of  Xcel  or  any  parent  or  subsidiary  of  Xcel  who  are  at  the  time  of  the  grant  of  an  award
employed by us or any parent or subsidiary of Xcel are eligible to be granted options or other awards under the Plan. In
addition,  non-qualified  stock  options  and  other  awards  may  be  granted  under  the  Plan  to  any  person,  including,  but  not
limited to, directors, independent agents, consultants and attorneys who the board of directors or the committee, as the case
may be, believes has contributed or will contribute to our success.

Cash awards may be issued under the Plan either alone or in addition to or in tandem with other awards granted under the
Plan  or  other  payments  made  to  a  participant  not  under  the  Plan.  The  board  or  committee,  as  the  case  may  be,  shall
determine  the  eligible  persons  to  whom,  and  the  time  or  times  at  which,  cash  awards  will  be  made,  the  amount  that  is
subject to the cash award, the circumstances and conditions under which such amount shall be paid, in whole or in part,

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the time of payment, and all other terms and conditions of the awards. The maximum cash award that may be paid to any
participant under the Plan during any calendar year shall not exceed $2,500,000.

With respect to incentive stock options granted to an eligible employee owning stock possessing more than 10% of the total
combined  voting  power  of  all  classes  of  our  stock  or  the  stock  of  a  parent  or  subsidiary  of  our  Company  immediately
before the grant, such incentive stock option shall not be exercisable more than 5 years from the date of grant. The exercise
price of an incentive stock option will not be less than the fair market value of the shares underlying the option on the date
the option is granted, provided, however, that the exercise price of an incentive stock option granted to a 10% stockholder
may not be less than 110% of such fair market value. The exercise price of a non-qualified stock option may not be less
than fair market value of the shares of common stock underlying the option on the date the option is granted.

Under  the  Plan,  we  may  not,  in  the  aggregate,  grant  incentive  stock  options  that  are  first  exercisable  by  any  individual
optionee  during  any  calendar  year  (under  all  such  plans  of  the  optionee’s  employer  corporation  and  its  “parent”  and
“subsidiary” corporations, as those terms are defined in Section 424 of the Internal Revenue Code) to the extent that the
aggregate fair market value of the underlying stock (determined at the time the option is granted) exceeds $100,000.

Certain  awards  made  under  the  Plan  may  be  granted  so  that  they  qualify  as  “performance-based  compensation”  (as  this
term is used in Internal Revenue Code Section 162(m) and the regulations thereunder) and are exempt from the deduction
limitation  imposed  by  Code  Section  162(m).  Under  Internal  Revenue  Code  Section  162(m),  our  tax  deduction  may  be
limited  to  the  extent  total  compensation  paid  to  the  chief  executive  officer,  or  any  of  the  four  most  highly  compensated
executive  officers  (other  than  the  chief  executive  officer)  exceeds  $1  million  in  any  one  tax  year.  Among  other  criteria,
awards only qualify as performance-based awards if at the time of grant the compensation committee is comprised solely of
two  or  more  “outside  directors”  (as  this  term  is  used  in  Internal  Revenue  Code  Section  162(m)  and  the  regulations
thereunder).  In  addition,  we  must  obtain  stockholder  approval  of  material  terms  of  performance  goals  for  such
performance-based compensation.

All stock options and certain stock awards, performance awards, cash awards and stock units granted under the Plan, and
the compensation attributable to such awards, are intended to (i) qualify as performance-based awards or (ii) be otherwise
exempt from the deduction limitation imposed by Internal Revenue Code Section 162(m). No options or other awards may
be granted on or after the fifth anniversary of the effective date of the Plan.

Item 12.    Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

The  following  table  lists,  as  of  March  13,  2020,  the  number  of  shares  of  common  stock  beneficially  owned  by  (i)  each
person  or  entity  known  to  the  Company  to  be  the  beneficial  owner  of  more  than  5%  of  the  outstanding  common  stock;
(ii) each named executive officer and director of the Company, and (iii) all officers and directors as a group.  Information
relating to beneficial ownership of common stock by our principal stockholders and management is based upon information
furnished  by  each  person  using  “beneficial  ownership”  concepts  under  the  rules  of  the  Securities  and  Exchange
Commission. Under these rules, a person is deemed to be a beneficial owner of a security if that person has or shares voting
power, which includes the power to vote or direct the voting of the security, or investment power, which includes the power
to dispose of or direct the disposition of the security. The person is also deemed to be a beneficial owner of any security of
which  that  person  has  a  right  to  acquire  beneficial  ownership  within  60  days.  Under  the  Securities  and  Exchange
Commission rules, more than one person may be deemed to be a beneficial owner of the same securities, and a person may
be  deemed  to  be  a  beneficial  owner  of  securities  as  to  which  he  or  she  may  not  have  any  pecuniary  beneficial  interest.
Except as noted below, each person has sole voting and investment power. Unless otherwise indicated, the address for such
person is c/o Xcel Brands, Inc., 1333 Broadway, 10th Floor, New York, New York 10018.

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The percentages below are calculated based on 18,866,417 shares of common stock issued and outstanding as of March 30,
2020.

Name and Address
Named executive officers and directors:
Robert W. D’Loren (1)
James F. Haran (2)
Giuseppe Falco (3)
Seth Burroughs (4)
Howard Liebman (5)
Mark DiSanto (6)
Michael R. Francis (7)
Deborah Weinswig (8)
James Fielding (9)

All directors and executive officers as a group (9 persons)(10)
5% Shareholders:
Isaac Mizrahi (11)
Buckingham Capital Management, Inc. (12)
485 Lexington Avenue, 3rd Floor, New York, NY 10017
Hilco Trading, LLC (13)
5 Revere Drive, Suite 206, Northbrook, IL 60062
Burch Acquisition LLC (14)
840 First Avenue, Suite 200, King of Prussia, PA 19406

*  Less than 1%.

Number of 
Shares 
of Common 
Stock 
Beneficially 
Owned

9,376,462  
442,986  
853,912  
486,861  
191,165  
1,465,756  
184,000  
43,000  
22,500  

Percent 
Beneficially 
Owned

45.39 %
2.32  
4.39  
2.56  
1.01  
7.72  
*  
*  
*  

13,077,617  

60.88  

2,773,325  
1,076,097  

14.47  
5.70  

2,445,545  

12.96  

1,000,000  

5.30  

(1) Consists  of  (i)  1,043,763  shares  held  by  Mr.  D’Loren,  (ii)  526,283  shares  owned  by  Irrevocable  Trust  of  Rose
Dempsey  (or  the  Irrevocable  Trust)  of  which  Mr.  D’Loren  and  Mr.  DiSanto  are  the  trustees  and  as  to  which
Mr.  D’Loren  has  sole  voting  and  dispositive  power,  (iii)  1,123,470  shares  issuable  upon  exercise  of  immediately
exercisable  options  and  warrants,  (iv)  139,035  restricted  shares,  (v)  2,473,325  shares  of  common  stock  (including
800,992 restricted shares) held in the name of Isaac Mizrahi, (vi) 299,139 shares of common stock (including 27,500
restricted shares) held in the name of Marisa Gardini, (vii) 777,778 shares of common stock held in the name of The
H Company IP, LLC, (viii) 136,525 other shares of restricted stock and 2,190,477 other shares of common stock as to
which holders thereof granted to Mr. D’Loren irrevocable proxy and attorney-in-fact with respect to the shares, and
(viii) 666,667 shares issuable upon exercise of immediately exercisable warrants to which holders thereof granted to
Mr.  D’Loren  irrevocable  proxy  and  attorney-in-fact  with  respect  to  the  shares.  Pursuant  to  a  voting  agreement
Mr. Mizrahi and Ms. Gardini agreed to, and pursuant to restricted stock agreements certain grantees agreed to, appoint
a person designated by our board of directors as their irrevocable proxy and attorney-in-fact with respect to the shares
set forth in clauses (v), (vi) and (vii), respectively. Mr. D’Loren does not have any pecuniary interest in these shares
described in clauses (v), (vi) and (vii) and disclaims beneficial ownership thereof. Does not include 326,671 shares
held by the D’Loren Family Trust (or the Family Trust) of which Mark DiSanto is a trustee and has sole voting and
dispositive power.

(2) Consists of (i) 204,418 shares and (ii) immediately exercisable options and warrants to purchase 238,968 shares.

(3)

Includes  (i)  58,579  shares,  (ii)  195,333  restricted  shares,  and  (iii)  600,000  shares  issuable  upon  exercise  of
immediately  exercisable  warrants  and  options.  Giuseppe  Falco,  the  President  and  Chief  Operating  Officer  of  the
Mizrahi brands, is an executive officer but not a named executive officer.

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(4) Consists of (i) 305,286 shares, (ii) 5,263 restricted shares, and (iii) immediately exercisable options and warrants to

purchase 176,312 shares.

(5) Consists  of  (i)  36,165  shares,  (ii)  30,000  restricted  shares,  and  (iii)  immediately  exercisable  options  to  purchase

125,000 shares.

(6) Consists  of  (i)  326,671  shares  held  by  the  D’Loren  Family  Trust,  of  which  Mark  DiSanto  is  trustee  and  has  sole
voting and dispositive power over the shares held by the D’Loren Family Trust, (ii) 856,548 shares held by Mark X.
DiSanto Investment Trust, of which Mark DiSanto is trustee and has sole voting and dispositive power over the shares
held  by  the  Trust,  (iii)  83,537  shares,  (iv)  14,000  restricted  shares,  (v)  125,000  shares  issuable  upon  exercise  of
warrants and options that have vested, and (vi) 60,000 shares held by other trusts, of which Mark DiSanto is trustee
and has sole voting and dispositive power over the shares held by the trusts.

(7)

Includes (i) 95,000 shares, (ii) 14,000 restricted shares and (iii) immediately exercisable options to purchase 75,000
shares.

(8) Consists of (i) 18,000 restricted shares and (ii) immediately exercisable options to purchase 25,000 shares.

(9) Consists of (i) 10,000 restricted shares and (ii) immediately exercisable options to purchase 12,500 shares.

(10) Includes (i) 3,595,850 shares, (ii) 425,631 restricted shares, (iii) 438,750 shares issuable upon exercise of warrants
that are currently exercisable, (iv) 2,175,000 shares issuable upon exercise of options that are currently exercisable,
and  (v)  6,442,386  other  shares  of  common  stock  as  to  which  holders  thereof  granted  to  Mr.  D’Loren  irrevocable
proxy and attorney-in-fact with respect to the shares.

(11) Consists of (i) 1,672,333 shares, (ii) 800,992 restricted shares, and (iii) immediately exercisable options to purchase

300,000 shares.

(12) Based solely on a Schedule 13G/A filed on Feburary 13, 2019 by Buckingham Capital Management, Inc.

(13) The  H  Company  IP,  LLC,  or  HIP,  directly  owns  1,777,778  shares  of  common  stock,  which  we  refer  to  as  the  H
Company  Shares.  House  of  Halston,  LLC,  or  HOH,  is  the  parent  company  of  HIP  and  may  be  deemed  to  share
beneficial ownership of the H Company Shares by virtue of its ability to direct the business and investment decisions
of HIP. The H Investment Company, LLC, or H Investment, in its capacity as the controlling member of HOH, has the
ability to direct the investment decisions of HOH, including the power to direct the decisions of HOH regarding the
disposition of the H Company Shares; therefore, H Investment may be deemed to beneficially own the H Company
Shares. Hilco Brands, LLC, or Hilco Brands, in its capacity as a member of the Board of Managers of H Investment,
has the ability to direct the management of H Investment’s business, including the power to direct the decisions of H
Investment regarding the voting and disposition of the H Company Shares; therefore, Hilco Brands may be deemed to
have  indirect  beneficial  ownership  of  the  H  Company  Shares.  Hilco  Trading,  LLC,  or  Hilco  Trading,  is  the  parent
company of Hilco Brands and may be deemed to share beneficial ownership of the H Company Shares by virtue of its
ability  to  direct  the  business  and  investment  decisions  of  Hilco  Brands.  Hilco  Trading  also  directly  owns  667,767
shares  of  our  outstanding  common  stock,  which  we  refer  to  as  the  Hilco  Shares.  By  virtue  of  the  relationship
described above and its direct ownership of the Hilco Shares, Hilco Trading beneficially owns 2,445,545 shares of our
common  stock.  Jeffrey  Bruce  Hecktman  is  the  majority  owner  of  Hilco  Trading  and  may  be  deemed  to  share
beneficial ownership of the H Company Shares and the Hilco Shares by virtue of his ability to direct the business and
investment decisions of Hilco Trading. By virtue of this relationship, Mr. Hecktman may be deemed to have indirect
beneficial ownership of 2,445,545 shares of our common stock.

(14) Consists of 1,000,000 shares of common stock.

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Item 13.    Certain Relationships and Related Transactions, and Director Independence

Benjamin Malka

Concurrent with the acquisition of the H Halston Brand on December 22, 2014, the Company and The H Company IP, LLC
(“HIP”) entered into a license agreement (the “HIP License Agreement”), which was subsequently amended September 1,
2015.  Benjamin  Malka,  who  was  a  director  of  the  Company  from  June  2014  through  September  2019,  is  a  25%  equity
holder of HIP’s parent company, House of Halston LLC (“HOH”), and Chief Executive Officer of HOH. The HIP license
agreement provides for royalty payments including guaranteed minimum royalties to be paid to the Company during the
initial term that expires on December 31, 2019.

On September 1, 2015, the Company entered into a license agreement with Lord and Taylor, LLC (the “L&T License”) and
simultaneously amended the HIP License Agreement eliminating HIP’s minimum guaranteed royalty obligations, provided
the L&T License is in effect. In addition, the Company entered into a sublicense agreement with HIP (the “HIP Sublicense
Agreement”), obligating the Company to pay HIP a fee on an annual basis the greater of (i) 50% of royalties received under
the  L&T  License  from  H  Halston  products  or  (ii)  guaranteed  minimum  royalties.  Provided  that  Lord  &  Taylor,  LLC  is
paying  the  Company  at  least  $1,000,000  per  quarter  under  the  L&T  License,  the  remaining  contractually  required
guaranteed  minimum  royalties  are  equal  to  $0.75  million,  $0.75  million,  $1.5  million,  and  $1.75  million  for  the
twelve months ending January 31, 2018, 2019, 2020, and 2021, respectively.

On December 12, 2016, the Company entered into another license agreement for the H Halston Brand with Dillard’s Inc
and affiliates (the “Dillard’s License”, and together with the L&T License, the “DRT Licenses”).

Through October 26, 2018, the Company operated under the following terms as an at-will license as set forth below:

·

·

The HIP Trademark Usage and Royalty Participation Agreement, has an initial term that expires on December 31,
2020 unless sooner terminated or renewed, and we shall pay to HIP: (i) 50% of the excess H Halston Royalty paid
to us under the DRT Licenses and any other third party licenses that we may enter into; (ii) 25% of the excess
developed brand royalty paid to us for the Highline Collective Brand under the DRT Licenses, and 20% of the
excess  developed  brand  royalty  paid  to  us  for  any  subsequent  developed  brand  under  the  DRT  Licenses,  and
(iii) 10% of the excess private label brand royalty paid to us under the DRT Licenses and during the first term only
of the DRT Licenses. Additionally, we have the right, but not the obligation, at any time after January 31, 2023, to
terminate the obligations under points (ii) and (iii) above by paying to HIP an amount equal to four times the sum
of the developed brand credits and private label credits for the contract year ending on January 31, 2023 (the “Buy
Out Payment’’). The Buy-Out Payment may be payable by us and at our sole discretion either (a) in cash, or (b) in
a  number  of  common  shares  of  Xcel  calculated  based  on  the  amount  of  the  Buy-Out  Payment  divided  by  the
average  closing  price  for  common  shares  of  Xcel  on  a  national  exchange  for  the  preceding  five  trading  days,
subject  to  a  minimum  price  for  common  shares  of  Xcel  of  $7.00  per  common  share.  Once  effective,  it  will
terminate and replace the HIP Sublicense Agreement.

A license and supply agreement with the Halston Operating Company, LLC (“HOC”), a subsidiary of HOH, with
an  initial  term  ending  on  January  31,  2022,  subject  to  renewal.  Under  the  HOC  at-will  license  and  supply
agreement, HOC shall provide licensed products for sale to pre-approved retailers, including HBC and Dillard’s,
and  shall  also  be  responsible  for  overseeing  the  visual  merchandising  and  in-store  retail  environments  for  such
approved retailers, as well as be responsible for training and oversight of any retail staff responsible for selling the
licensed  products  within  HBC  and  Dillard’s,  as  reasonably  agreed  upon  between  HOC  and  HBC  and  Dillard’s.
The at-will HOC license and supply agreement provides for, among other things, design fees of $1.2 million for
the  period  from  July  1,  2017  through  December  31,  2017,  subsequent  design  fees  of  $2.4  million  for  the
contractual yearly periods ending on January 31, 2019, and on December 31, 2020, 2021, and 2022, respectively,
and sales-based royalties on the categories of products licensed under the agreement and the contractual year of
payment. Once effective, it will terminate and replace the HIP License Agreement.

HOH has also entered into an arrangement with another licensee of the Company to supply Halston-branded apparel for the
subsequent sale of such product to end customers. Under the Company’s separate pre-existing licensing agreements in

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place with the aforementioned other licensee and with HIP as described above, the Company earns royalties on the sales of
such Halston-branded products.

In addition, we entered into an arrangement with HOC whereby HOC pays us a license fee for branded products related to
categories not included in the HOC license and supply agreement.

Effective October 26, 2018, the Company and HOH terminated the HIP License Agreement including all amendments and
the HIP Sublicense Agreement. In addition, the at-will license has been terminated and no longer in effect.

For the years ended December 31, 2019 and 2018, the Company recorded approximately $0.0 million and $2.0 million of
revenue from HOC, respectively. As of December 31, 2018, the Company had a receivable balance of approximately $1.5
million due from HOC, which was collected in 2019.

On February 11, 2019 (the “Closing Date”), the Company acquired the Halston Heritage Brands from HIP, a wholly-owned
subsidiary of HOH.

Pursuant  to  the  Agreement,  at  closing,  the  Company  delivered  to  HIP  or  its  designees  (collectively  the  “Sellers”  an
aggregate of $8.4 million in cash. In addition, Xcel agreed to issue to the HIP 777,778 shares of the Company’s common
stock (the “Xcel Shares”), subject to a voting agreement and a lock-up agreement relating to the Xcel Shares and a consent
and waiver agreement each in from satisfactory to Xcel within three months from the date of the Agreement. In the event
such  agreements  are  not  executed  and  delivered  to  Xcel,  the  Xcel  Shares  shall  be  forfeited.  In  addition  to  the  closing
considerations,  HIP  will  be  eligible  to  earn  up  to  an  aggregate  of  $6.0  million  (the  “Earn-Out  Value”)  through
December  31,  2022  based  on  Excess  Net  Royalties.  “Excess  Net  Royalties”  during  any  calendar  year  for  2019  through
2022 (each, a “Royalty Target Year”) is equal to (a) the positive amount, if any, of the Net Royalties as calculated for such
Royalty Target Year, less the greater of (i) One Million Five Hundred Thousand Dollars ($1.5 million), or (ii) the maximum
Net Royalties for any previous Royalty Target Year. “Applicable Percentage” means (a) 50% of the first $10.0 million of
Excess Net Royalties during the Earn-Out Period, (b) 20% of aggregate Excess Net Royalties during the Earn-Out Period
greater  than  $10.0  million  and  up  to  $15.0  million  and  (c)  0%  of  aggregate  Excess  Net  Royalties  during  the  Earn-Out
Period in excess of $15.0 million. The Earn-Out Consideration shall be payable in cash or of common stock of Xcel Shares
(the “Earn-Out Shares”) at the Sellers’ option); provided, however, that if the number of Earn-Out Shares, when combined
with  the  number  of  Xcel  Shares  issued  at  the  closing,  will  exceed  4.99%  of  the  aggregate  number  of  shares  of  Xcel
common stock outstanding as of the closing date (calculated in accordance with Nasdaq Rule 5635(a)) (the “Xcel Share
Limit”), then Xcel may, in its sole and unfettered discretion, elect to (x) pay cash for the Earn-Out Value attributable to the
Earn-Out  Shares  that  would  exceed  the  Xcel  Share  Limit;  (y)  solicit  stockholder  approval  for  the  issuance  of  Earn-Out
Shares in excess of the Xcel Share Limit in accordance with Nasdaq Rule 5635(a)(2) and, if such stockholder approval is
obtained, issue such Earn-Out Shares to the Seller; or (z) solicit stockholder approval for the issuance of Shares in excess of
the  Xcel  Share  Limit  in  accordance  with  Nasdaq  Rule  5635(a)(2)  and,  if  such  stockholder  approval  is  obtained,  pay  the
applicable Earn-Out Consideration with a combination of cash and Earn-Out Shares.

Robert W. D’Loren

Jennifer D’Loren is the wife of Robert W. D’Loren, the Company’s Chief Executive Officer and Chairman of the Board,
and  is  employed  by  the  Company.    Mrs.  D’Loren  brings  vast  experience  in  project  management  and  implementation  of
financial IT solutions. During the past two years, Mrs. D’Loren has worked on the implementation of the Company’s ERP
system. Mrs. D’Loren received compensation of $.17 million and $0.08 million for the years ended December 31, 2019 and
2018, respectively.

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Item 14.    Principal Accounting Fees and Services

Audit Fees

The  aggregate  fees  billed  or  to  be  billed  for  professional  services  rendered  by  our  Independent  Registered  Public
Accounting  Firm,  CohnReznick  LLP,  for  the  audit  of  our  annual  consolidated  financial  statements,  review  of  our
consolidated  financial  statements  included  in  our  quarterly  reports,  and  other  fees  that  are  normally  provided  by  the
accounting firm in connection with statutory and regulatory filings or engagements for the years ended December 31, 2019
and December 31, 2018 were approximately $319,000 and $301,000, respectively.

Audit-Related Fees

There were approximately $11,000 of fees billed by our Independent Registered Public Accounting Firm for audit-related
services for the fiscal year ended December 31, 2018. There were no such fees billed by our Independent Registered Public
Accounting Firm for the year ended December 31, 2019.

Tax Fees

There were no fees billed for professional services rendered by our Independent Registered Public Accounting Firm for tax
compliance, tax advice, and tax planning for the fiscal years ended December 31, 2019 and 2018.

All Other Fees

There were no fees billed for non-audit services by our Independent Registered Public Accounting Firm for the fiscal years
ended December 31, 2019 and 2018.

Audit Committee Determination

The  Audit  Committee  considered  and  determined  that  the  services  performed  are  compatible  with  maintaining  the
independence of the independent registered public accounting firm.

Policy on Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of Independent Auditor

The Audit Committee is responsible for pre-approving all audit and permitted non-audit services to be performed for us by
our Independent Registered Public Accounting Firm as outlined in its Audit Committee charter. Prior to engagement of the
Independent Registered Public Accounting Firm for each year’s audit, management or the Independent Registered Public
Accounting Firm submits to the Audit Committee for approval an aggregate request of services expected to be rendered
during the year, which the Audit Committee pre-approves. During the year, circumstances may arise when it may become
necessary  to  engage  the  Independent  Registered  Public  Accounting  Firm  for  additional  services  not  contemplated  in  the
original  pre-approval.  In  those  circumstances,  the  Audit  Committee  requires  specific  pre-approval  before  engaging  the
Independent Registered Public Accounting Firm. The engagements of our Independent Registered Public Accounting Firm,
CohnReznick LLP was approved by the Company’s Audit Committee.

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Item 15.

Exhibits

Exhibit
Number

INDEX TO EXHIBITS

Description

3.1

3.2

4.1

4.2

4.3

4.4

9.1

9.2

9.3

9.4

  Amended and Restated Certificate of Incorporation of Xcel Brands, Inc. 

(11)

  Third Restated and Amended Bylaws of Xcel Brands, Inc. 

(12)

  Third Amended and Restated Equity Incentive Plan and Forms of Award Agreements 

(14)

  Form of Executive Warrant 

(1)

  Warrant issued to Joe Falco dated September 29, 2011 

(1)

  Description of Registrant’s Securities 

(16)

  Amended and Restated Voting Agreement between Xcel Brands, Inc. and IM Ready-Made, LLC, dated as

of December 24, 2013 

(5)

  Voting Agreement between Xcel Brands, Inc. and Judith Ripka Berk, dated as of April 3, 2014 

(7)

  Voting Agreement dated as of December 22, 2014 by and between Xcel Brands, Inc. and H Company IP,

LLC 

(8)

  Form of Voting Agreement dated as of February 11, 2019 

(3)

10.1+

  Asset Purchase Agreement by and among Xcel Brands, Inc., IM Brands, LLC, IM Ready-Made, LLC,

Isaac Mizrahi and Marisa Gardini, dated as of May 19, 2011, as amended on July 28, 2011, as amended on
September 15, 2011, as amended on September 21, 2011, and as amended on September 29, 2011 

(1)

10.2*  

10.3

  Second Amended and Restated Agreement and Consent to Assignment by and among QVC, Inc., IM
Brands, LLC, IM Ready-Made, LLC, Xcel Brands, Inc. and Isaac Mizrahi, dated September 28, 2011 

(2)

  Assignment and Assumption, New York Landlord Consent by and among Adler Holdings III, LLC, IM
Ready-Made, LLC and Xcel Brands, Inc., dated September 29, 2011, and Guaranty by IM Brands, Inc.,
dated September 29, 2011 

(1)

10.4

  Employment Agreement entered into with Isaac Mizrahi, dated February 24, 2020 

(9)

10.5*

  Amendment No. 1 to Second Amended and Restated Agreement and Consent to Assignment by and among

QVC, Inc., IM Brands, LLC, IM Ready-Made, LLC, Xcel Brands, Inc. and Isaac Mizrahi, dated
September 28, 2011 

(4)

10.6

10.7

10.8

10.9

  Employment Agreement between the Company and Robert D’Loren dated February 27, 2019 

(15)

  Employment Agreement between the Company and James Haran dated February 27, 2019 

(15)

  Employment Agreement dated February 27, 2019 by and between the Company and Giuseppe Falco

 (15)

  Amended and Restated Fifth Amendment, entered into as of March 14, 2014 and effective as of

December 24, 2013, to the Asset Purchase Agreement filed as Exhibit 10.1 

(6)

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10.10

  Sublease Agreement, dated as of July 8, 2015, by and between Xcel Brands, Inc. and GBG USA Inc. 

(10)

10.11

  Amended and Restated Loan and Security Agreement by and among Bank Hapoalim B.M., as agent, the

financial institution party thereto as lenders, Xcel Brands, Inc. and IM Brands, LLC, JR Licensing, LLC, H
Licensing, LLC, C Wonder Licensing LLC, Xcel Design Group, LLC, Judith Ripka Fine Jewelry, LLC, H
Halston Heritage, LLC, LLC and Xcel-CT MFG, LLC, as guarantors 

(3)

10.12

  Asset Purchase Agreement by and between Xcel Brands, Inc., H Licensing, LLC, and The H Company IP

LLC 

(3)

10.13

  Amendment No. 4 and Waiver to Amended and Restated Loan and Security Agreement 

(16)

21.1

23.1

  Subsidiaries of the Registrant 

(16)

  Consent of Independent Registered Public Accounting Firm 

(16)

31(i).1

  Rule 13a‑14(a)/15d‑14(a) Certification (CEO) 

(16)

31(i).2

  Rule 13a‑14(a)/15d‑14(a) Certification (CFO) 

(16)

32(i).1

  Section 1350 Certification (CEO) 

(16)

32(i).2

  Section 1350 Certification (CFO) 

(16)

101.INS

  XBRL Instance Document 

(16)

101.SCH

  XBRL Taxonomy Schema 

(16)

101.CAL

  XBRL Taxonomy Calculation Linkbase 

(16)

101.DEF

  XBRL Taxonomy Definition Linkbase 

(16)

101.LAB

  XBRL Taxonomy Label Linkbase 

(16)

101.PRE

  XBRL Taxonomy Presentation Linkbase 

(16)

(1) This  Exhibit  is  incorporated  by  reference  to  the  appropriate  exhibit  to  the  Current  Report  on  Form  8‑K,  which  was

filed with the SEC on October 5, 2011.

(2) This Exhibit is incorporated by reference to the appropriate exhibit to the Current Report filed on Form 8‑K/A, which

was filed with the SEC on February 7, 2012.

(3) This  Exhibit  is  incorporated  by  reference  to  the  appropriate  exhibit  to  the  Current  Report  on  Form  8‑K,  which  was

filed with the SEC on February 15, 2019.

(4) This Exhibit is incorporated by reference to the appropriate exhibit to the Quarterly Report on Form 10‑Q for the fiscal

quarter ended June 30, 2013, which was filed with the SEC on August 13, 2013.

(5) This Exhibit is incorporated by reference to the appropriate Exhibit to the Current Report on Form 8‑K, which was

filed with the SEC on December 24, 2013.

(6) This Exhibit is incorporated by reference to the appropriate Exhibit to the Current Report on Form 8‑K, which was

filed with the SEC on March 20, 2014.

104

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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(7) This Exhibit is incorporated by reference to the appropriate Exhibit to the Current Report on Form 8‑K, which was

filed with the SEC on April 9, 2014.

(8) This Exhibit is incorporated by reference to the appropriate Exhibit to the Current Report on Form 8‑K, which was

filed with the SEC on December 24, 2014.

(9) This Exhibit is incorporated by reference to the appropriate Exhibit to the Current Report on Form 8‑K, which was

filed with the SEC on February 28, 2020.

(10) This Exhibit is incorporated by reference to the appropriate Exhibit to the Current Report on Form 8‑K, which was

filed with the SEC on July 14, 2015.

(11) This Exhibit is incorporated by reference to the appropriate Exhibit to the Current Report on Form 8‑K, which was

filed with the SEC on October 24, 2017.

(12) This Exhibit is incorporated by reference to the appropriate Exhibit to the Current Report on Form 8‑K, which was

filed with the SEC on December 8, 2017.

(13) This Exhibit is incorporated by reference to the appropriate Exhibit to the Annual Report on Form 10‑K for the year

ended December 31, 2018, which was filed with the SEC on April 1, 2019.

(14) This Exhibit is incorporated by reference to the appropriate Exhibit to the Definitive Proxy Statement on Form DEF

14-A, which was filed with the SEC on August 15, 2016.

(15) This Exhibit is incorporated by reference to the appropriate Exhibit to the Current Report on Form 8‑K, which was

filed with the SEC on March 1, 2019.

(16) Filed herewith.

*     Portions of this exhibit have been omitted pursuant to a Request for Confidential Treatment and filed separately with

the SEC. Such portions are designated “***”.

+     Schedules and exhibits have been omitted pursuant to Item 601(b)(2) of Regulation S-K. Xcel Brands, Inc. hereby
undertakes to furnish supplementally to the SEC copies of any of the omitted schedules and exhibits upon request by the
SEC.

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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Exchange Act, the registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized.

Date: April 14, 2020

     /s/ Robert W. D’Loren
  Robert W. D’Loren, Chairman, President,
  Chief Executive Officer and Director

(Principal Executive Officer)

Pursuant to the requirements of the Exchange Act, this report has been signed below by the following persons on behalf of
the registrant and in the capacities and on the dates indicated.

Name
/s/ Robert W. D’Loren
Robert W. D’Loren

/s/ James F. Haran
James F. Haran

/s/ Michael R. Francis
Michael R. Francis

/s/ Mark DiSanto
Mark DiSanto

/s/ James Fielding
James Fielding

/s/ Howard Liebman
Howard Liebman

/s/ Deborah Weinswig 
Deborah Weinswig

  Chief Executive Officer and Chairman

  April 14, 2020

Title

(Principal Executive Officer)

  Chief Financial Officer

(Principal Financial Officer and
Principal Accounting Officer)

  Director

  Director

  Director

  Director

  Director

106

  April 14, 2020

  April 14, 2020

  April 14, 2020

  April 14, 2020

  April 14, 2020

  April 14, 2020

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DESCRIPTION OF XCEL BRANDS, INC. SECURITIES

The following information is a summary of our capital stock and provisions of our certificate of incorporation and

Exhibit 4.4

bylaws.

General

Our authorized capital stock consists of 50,000,000 shares of common stock at a par value of $0.001 per share and

1,000,000 shares of preferred stock at a par value of $0.001 per share.

Common Stock

Holders  of  our  common  stock  are  entitled  to  one  vote  per  share  on  all  matters  submitted  to  a  vote  of  the
stockholders, including the election of directors, and subject to any contractual agreement entered into by any holder of
shares. Generally, all matters to be voted on by stockholders must be approved by a majority of the votes entitled to be
cast  by  all  shares  of  our  common  stock  that  are  present  in  person  or  represented  by  proxy.  Holders  of  our  common
stock representing a majority of our capital stock issued, outstanding, and entitled to vote, represented in person or by
proxy, are necessary to constitute a quorum at any meeting of our stockholders. A vote by the holders of a majority of
our outstanding shares is required to effectuate certain fundamental corporate changes such as liquidation, merger or
an  amendment  to  our  certificate  of  incorporation.  Our  certificate  of  incorporation  does  not  provide  for  cumulative
voting in the election of directors.

The holders of shares of our common stock will be entitled to such cash dividends as may be declared from time to
time by our board of directors from funds available therefore. Upon liquidation, dissolution, or winding up, the holders
of shares of our common stock will be entitled to receive pro rata all assets available for distribution to such holders. In
the  event  of  any  merger  or  consolidation  with  or  into  another  company  in  connection  with  which  shares  of  our
common stock are converted into or exchangeable for shares of stock, other securities, or property (including cash), all
holders  of  our  common  stock  will  be  entitled  to  receive  the  same  kind  and  amount  of  shares  of  stock  and  other
securities and property (including cash). Holders of our common stock have no pre-emptive rights and no conversion
rights, and there are no redemption provisions applicable to our common stock.

Our common stock trades on the Nasdaq Global Market under the symbol "XELB." Continental Stock Transfer &

Trust Company is the transfer agent and registrar for our common stock.

For more information on the common stock, including the votes necessary for the common stockholders to take
action, see the Amended and Restated By-Laws incorporated by reference to the Current Report on Form 8-K, which
was filed with the SEC on December 8, 2017.

Preferred Stock

As of the date hereof, there are no shares of preferred stock outstanding. Our board of directors, without further
stockholder approval, may issue preferred stock in one or more classes or series as the board may determine from time
to time. Each such class or series shall be distinctly designated. All shares of any one class or series of the preferred
stock shall be alike in every particular, except that there may be different dates from which dividends thereon, if any,
shall  be  cumulative,  if  made  cumulative.  The  voting  powers,  designations,  preferences,  limitations,  restrictions  and
relative rights thereof, if any, may differ from those of any and all other series outstanding at any time. Our board of
directors has express authority to fix (by resolutions adopted prior to the issuance of any shares of each particular class
or  series  of  preferred  stock)  the  number  of  shares,  voting  powers,  designations,  preferences,  limitations,  restrictions
and relative rights of each such class or series. The rights granted to the holders of any series of preferred stock could
adversely affect the voting power of the holders of common stock and the issuance of preferred stock may delay, defer
or prevent a change in our control.

 
 
 
 
 
 
 
 
 
 
 
 
Stock Options and Restricted Stock Awards

     The description of the outstanding stock options and restricted stock awards issued from the Third Amended and
Restated  2011  Equity  Incentive  Plan  incorporated  herein  by  reference  to  Annex  A  (including  the  Appendices
thereto) to the Definitive Proxy Statement on Form DEF-14A which was filed with the SEC on August 15, 2016.

 
 
 
 
 
Exhibit 10.13

AMENDMENT NO. 4 and WAIVER
to
SECOND AMENDED AND RESTATED LOAN AND SECURITY AGREEMENT

THIS AMENDMENT  NO.  4  TO  SECOND  AMENDED  AND  RESTATED  LOAN AND
SECURITY  AGREEMENT  (this  “Amendment”)  is  entered  into  as  of  April  13,  2020,  by  and
among XCEL BRANDS, INC., a Delaware corporation (“Initial Borrower”), each other signatory
hereto  that  is  a  Credit  Party  under  the  Loan  Agreement  (as  hereinafter  defined),  BANK
HAPOALIM  B.M.,  as  a  Lender  (“BHI”),  and  BHI  as  collateral  and  administrative  agent  for
Lenders (in such capacity “Agent”).

BACKGROUND

Initial Borrower, IM Brands, LLC (“IM Brands”), JR Licensing, LLC, H Licensing, LLC,
C Wonder Licensing, LLC, Xcel Design Group, LLC, Judith Ripka Fine Jewelry, LLC, H Heritage
Licensing, LLC and Xcel-CT MFG, LLC (other than Initial Borrower, collectively, “Guarantors”),
Lenders and Agent are parties to a Second Amended and Restated Loan and Security Agreement
dated  as  of  February  11,  2019  (as  amended,  restated,  supplemented  or  otherwise  modified  from
time  to  time,  the  “Loan  Agreement”)  pursuant  to  which  Lenders  made  term  loans  to  Initial
Borrower secured by a Lien on substantially all of the assets of Initial Borrower.  Guarantors have
guaranteed the payment and performance of Initial Borrower’s obligations to Lenders and Agent
under the Loan Agreement which guarantee obligations are secured by a Lien on substantially all
of the assets of Guarantors.

Initial  Borrower  has  requested  that  Lenders  waive  compliance  with  certain  financial
covenants,  waive  the  requirement  for  the  payment  due  on  March  31,  2020  on  Term  Loan  A  and
make certain amendments to the Loan Agreement.  Lenders and Agent have agreed to provide such
waivers and amend the Loan Agreement on the terms and conditions set forth herein. 

NOW, THEREFORE, in consideration of the financial accommodations provided to Initial
Borrower by Lenders, and for other good and valuable consideration, the receipt and sufficiency of
which are hereby acknowledged, the parties hereto hereby agree as follows:

1.

  Definitions.    All  capitalized  terms  not  otherwise  defined  herein  shall  have  the

meanings given to them in the Loan Agreement.

2.

 Waiver.  Subject to the satisfaction of the conditions precedent set forth in Section
4 below, Lenders hereby (a) waive the Events of Default arising solely from the failure to maintain
the Fixed Charge Coverage Ratio and Leverage Ratio for the Fiscal Quarter ending December 31,
2019 and (b) waives the requirement for the payment due on March 31, 2020 on Term Loan A in
the amount of $1,250,000. 

 
 
 
 
 
3.

 Amendments to Loan Agreement.  Subject to the satisfaction of the conditions set

forth in Section 4 below, the Loan Agreement is amended as follows:

(a)

 Section 1.1 (Definitions) is amended as follows:

(i)

 The following defined therein are amended to provide as follows:

“Excess  Cash  Flow”  means  (without  duplication),  for  any  fiscal  period,
Cash  Flow  from  Operations  before  any  distributions  permitted  pursuant  to
Section 9(h)(iii) for such period less (a) Capital Expenditures not made through the
incurrence of Indebtedness less (b) all cash principal (including Indebtedness owed
to Lenders) paid or payable during such period less (c) all Pass Thru Distributions
made  during  such  period  less  (d)  the  proceeds  (or  forgiveness)  from  SBA  PPP
Loans  but  only  to  the  extent  such  proceeds  (or  forgiveness)  are  included  in  Cash
Flow from Operations in accordance with GAAP.

“Fixed Charges” means for any period, as respects any Person, the sum of
(a)  the  cash  interest  expense  on  Indebtedness  (other  than  the  SBA  PPP  Loans)  of
such Person for such period, (b) the principal amount of total Indebtedness (other
than the SBA PPP Loans) of such Person having a scheduled due date during such
period  other  than  any  such  amounts  payable  in  Equity  Interests,  (c)  unfinanced
Capital Expenditures, (d) all federal, state, local and foreign taxes paid during such
period, (e) all other cash distributions or dividends made by such Person and (e) the
net  amounts  paid  for  redemptions  of  Equity  Interests  after  giving  effect  to  tax
benefits.

“Leverage Ratio” means at the date of determination thereof, the ratio of (a)
Indebtedness  excluding  the  JR  Indebtedness  and  the  SBA  PPP  Loans  to  (b)
EBITDA for the twelve month period then ended.

“Restricted  Payment”  means:    (a)  the  declaration  or  payment  of  any
dividend or the incurrence of any liability to make any other payment or distribution
of cash or other property or assets on or in respect of Credit Party’s Equity Interests;
(b)  any  payment  or  distribution  made  in  respect  of  any  Subordinated  Debt  of  any
Credit Party in violation of any subordination or other agreement made in favor of
Lenders;  (c)  any  payment  on  account  of  the  purchase,  redemption,  defeasance  or
other retirement of any Credit Party’s Equity Interests or Indebtedness or any other
payment or distribution made in respect of any thereof, either directly or indirectly;
or (d) any payment, loan, contribution, or other transfer of funds or other property
to  any  Equity  Interests  Holder  of  such  Person  which  is  not  expressly  and
specifically permitted in this Agreement; provided, that no payment to Agent or any
Lender  shall  constitute  a  Restricted  Payment;  provided  that  any  payments  of  the
principal  amount  of,  and  regularly  scheduled  interest  accrued  on  the  SBA  PPP
Loans at a per annum rate not to exceed 1.00%, to the extent such payments are not
deferred or forgiven, shall not be Restricted Payments.

18858918.12
220846-10005

2

 
 
alphabetical order:

(ii)

  The  following  defined  terms  are  inserted  in  the  appropriate

“$750,000 Prepayment” means the prepayment by Borrowers of the Term Loan in
the principal amount up to $750,000 on or prior to December 31, 2020.

  “SBA  Paycheck  Protection  Loan  Program”  the  Small  Business  Administration’s
Paycheck  Protection  Program  pursuant  to  the  Coronavirus  Aid,  Relief,  and
Economic  Security  Act,  as  the  same  may  be  amended,  supplemented  or  modified
from time to time.

“SBA PPP Loans” means unsecured Indebtedness incurred by Borrower under the
SBA Paycheck Protection Loan Program.

(b)

 Section 3.6 is amended in its entirety to provide as follows:

“3.6
Voluntary Prepayments. Borrowing Representative shall have the right,
at  any  time  upon  thirty  (30)  day’s  prior  written  notice  to  Agent  to  (a)  terminate
voluntarily  Borrowers’  right  to  receive  or  benefit  from,  and  Revolving  Lenders’
obligation to make and to incur, Revolving Loans and Letter of Credit Obligations,
(b) repay all outstanding Revolving Loans, Letter of Credit Obligations and accrued
and unpaid interest thereon or (c) cause Borrowers to prepay all or a portion of the
Term Loans or Incremental Term Loans, provided that any prepayment of less than
all of the outstanding balance of the Term Loans or Incremental Term Loans shall
be  applied  to  the  remaining  installments  of  the  Term  Loans  or  Incremental  Term
Loan  pro  rata  in  the  inverse  order  of  their  maturity.    If  any  Term  Loan  or  any
Incremental  Term  Loan  is  prepaid  on  or  prior  to  the  third  anniversary  of  the
Effective  Date  (including  as  a  result  of  the  occurrence  of  an  Event  of  Default),
Borrowers  shall  pay  to  such  Lenders  the  applicable  Early  Termination  Fee.    Each
Borrower  acknowledges  and  agrees  that  (i)  it  would  be  difficult  or  impractical  to
calculate  Lenders’  actual  damages  from  early  repayment  of  any  Term  Loan  or
Incremental  Term  Loan,  (ii)  the  Early  Termination  Fee  is  intended  to  be  fair  and
reasonable approximations of such damages, and (iii) the Early Termination Fee is
not  intended  to  be  a  penalty.    Notwithstanding  the  foregoing,  in  the  event  that
Borrowers  make  the  $750,000  Prepayment,  such  prepayment  shall  be  applied  to
installment  of  the  Term  Loan  due  and  payable  on  April  30,  2021  and  no  Early
Termination Fee shall be due and payable in connection therewith.”

(c)

 Section 3.7(a) is amended in its entirety to provide as follows:

“(a)
If  for  any  Fiscal  Quarter,  commencing  with  Fiscal  Quarter  ending  on
March  31,  2021,  there  shall  be  Excess  Cash  Flow  for  such  Fiscal  Quarter,  then
Borrowers  shall  pay  to  Agent  for  the  benefit  of  Lenders  holding  a  portion  of  the
Term Loans an amount equal to fifty percent (50%) of such Excess Cash Flow until
the  aggregate  amount  paid  for  all  such  Fiscal  Quarters  equals  $2,000,000  (the
“$2,000,000  Amount”).    If  for  any  Fiscal  Year  commencing  with  the  Fiscal  Year
Borrowers paid to Agent the entire , $2,000,000 Amount, there shall be Excess

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3

 
 
Cash Flow for such Fiscal Year, then Borrowers shall pay to Agent for the benefit of
such Lenders an amount equal to ten percent (10%) of Excess Cash Flow at the end
of  each  Fiscal  Year  (collectively  with  the  $2,000,000  Amount,  the  “Cash  Flow
Recapture Requirement”).     The Cash Flow Recapture Requirement for any such
Fiscal Quarter or Fiscal Year, as applicable, shall be received by Agent no later than
the date that is seven (7) days after the delivery of the Financial Statements for such
Fiscal Quarter or Fiscal Year, as applicable, required pursuant to Section 8.1 and, in
the event that the Cash Flow Recapture Requirement paid to the Agent for all Fiscal
Quarters  commencing  with  the  Fiscal  Quarter  ending  on  March  31,  2021  and
ending  with  the  Fiscal  Quarter  ending  on  March  31,  2022  is  less  than  the
$2,000,000 Amount, then Borrower shall pay to Agent the shortfall no later than the
date  that  is  seven  (7)  days  after  the  delivery  of  the  Financial  Statements  for  the
Fiscal  Quarter  ending  on  March  31,  2022  required  pursuant  to  Section  8.1.    The
Cash  Flow  Recapture  requirement  shall  be  applied  to  the  principal  amount  of  the
Term Loan B first in the reverse order of maturity, then to the principal amount of
Term Loan A in the reverse order of maturity and after the Term Loans have been
paid in full, to the outstanding principal balance of the Incremental Term Loans pro
rata  with  any  balance  going  to  pay  the  outstanding  principal  balance  of  the
Revolving Loan.  Borrowers shall not be required to pay an Early Termination Fee
on any amount repaid due to the Cash Flow Recapture Requirement.  To the extent
applicable,  amounts  prepaid  shall  be  applied  first  to  any  Base  Rate  Loans  then
outstanding  and  then  to  outstanding  LIBOR  Rate  Loans  with  the  shortest  Interest
Periods  remaining.    Together  with  each  prepayment  of  a  LIBOR  Rate  Loan  or  a
Fixed  Rate  Loan,  Borrowers  shall  pay  any  amounts  due  and  payable  pursuant  to
Section 3.12.”

(d)

 Section 8.3 is amended in its entirety to provide as follows:

“8.3
Other  Reports  and  Information.    Each  Credit  Party  shall  advise  Agent
promptly,  in  reasonable  detail,  of:  (a)  any  Lien,  other  than  Permitted  Liens,
attaching  to  or  asserted  against  any  of  the  Collateral  or  any  occurrence  causing  a
material  loss  or  decline  in  value  of  any  Collateral  and  the  estimated  (or  actual,  if
available)  amount  of  such  loss  or  decline;  (b)  any  material  change  in  the
composition of the Collateral; (c) the occurrence of any Default, Event of Default or
other  event  which  has  had  or  could  reasonably  be  expected  to  have  a  Material
Adverse Effect; and (d) any actual or alleged breaches of any Material Contract or
termination  or  threat  to  terminate  any  Material  Contract  or  any  amendment  to  or
modification of a Material Contract, in each case which affect in a material respect
the amount payable to a Credit Party thereunder or could otherwise reasonably be
expected to have a Material Adverse Effect, or the execution of any new Material
Contract  by  any  Credit  Party.  Each  Credit  Party  shall,  upon  request  of  Agent,
furnish to Agent such other reports and information in connection with the affairs,
business,  financial  condition,  operations,  prospects  or  management  of  such  Credit
Party  or  the  Collateral  as  Agent  may  request,  all  in  reasonable  detail.  Borrowers
shall  promptly  (and  in  any  event  within  two  (2)  Business  Days  or  such  longer
period  as  the  Lender  may  agree)  provide  Agent  with  (a)  notice  of  (i)  Borrowers’
receipt of proceeds of any SBA PPP Loan and (ii) the forgiveness of any portion of
any SBA

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PPP Loan, (b) the final executed agreements governing the terms of any SBA PPP
Loan  and  (c)  any  other  documents  or  information  related  to  the  SBA  PPP  Loans
reasonably requested by Agent.”

(e)

 Section 9(b) is amended to provide as follows:

“(b)  cancel  any  debt  owing  to  it  or  create,  incur,  assume  or  permit  to  exist  any
Indebtedness,  except:    (i)  the  Obligations,  (ii)  Indebtedness  existing  as  of  the
Effective  Date  set  forth  on  Disclosure  Schedule  9(b),  and  any  refinancings,
refundings,  renewals  or  extensions  thereof  (without  any  increase  in  the  principal
amount thereof and any shortening of the maturity of any principal amount thereof)
except that any Credit Party may amend Disclosure Schedule 9(b) to (A) modify the
manner,  calculations  or  mechanics  by  which  amounts  thereunder  are  payable  in
Equity Interests of Initial Borrower and (B) extend the maturity of all or any portion
of the Indebtedness evidenced thereby; (iii) deferred taxes, (iv) by endorsement of
instruments or items of payment for deposit to the general account of such Credit
Party, (v) for Guaranteed Indebtedness incurred for the benefit of a Borrower if the
primary  obligation  is  permitted  by  this  Agreement;  (vi)  additional  Indebtedness
(including  Purchase  Money  Indebtedness)  incurred  after  the  Effective  Date  in  an
aggregate outstanding amount for Credit Parties not exceeding the $750,000;  (vii)
unsecured indebtedness (other than the SBA PPP Loans) not to exceed $500,000 in
the  aggregate  at  any  time  outstanding;  (viii)  indebtedness  under  Rate  Contracts
entered in the ordinary course of business in order to mitigate interest rate, currency
or  similar  risks  and  not  for  speculative  purposes  with  respect  to  the  Term  Loans;
and  (ix)  SBA  PPP  Loans  provided  that  Borrowers  shall  use  commercially
reasonable efforts to (a) comply with all requirements to ensure the SBA PPP Loans
are  forgiven  to  the  maximum  extent  permitted  by  the  SBA  Paycheck  Protection
Loan Program and (b) cause all payments of principal and interest in respect of the
SBA  PPP  Loans  to  be  deferred  to  the  maximum  extent  permitted  by  the  SBA
Paycheck Protection Loan Program.”

(f)

 Exhibit B-1 (Form of Term Loan Note A) is replaced with Exhibit A to this

Amendment.

(g)
this Amendment.

(h)
this Amendment.

 Exhibit B-2 (Form of Term Loan  Note  B)  is  replaced  with Exhibit B-2  to

 Schedule II (Financial Covenants) is replaced with Schedule II attached to

4.

  Conditions  of  Effectiveness.    This  Amendment  shall  become  effective  upon  (a)
Agent’s receipt of this Amendment duly executed by each Credit Party and each Lender and (b)
Agent’s  receipt  of  Term  Loan  Note  A  and  Term  Loan  Note  B  in  the  form  attached  to  this
Amendment duly executed by each Borrower.

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5

 
 
5.

 Representations and Warranties.  Each Credit Party hereby represents and warrants

as follows:

(a)

 This Amendment constitutes the legal, valid and binding obligation of such
Credit Party and is enforceable against such Credit Party in accordance with its terms, except to the
extent 
insolvency,
reorganization,  moratorium  or  other  similar  laws  affecting  the  enforcement  of  creditors’  rights
generally or limiting the right of specific performance.

limited  by  applicable  bankruptcy, 

that  such  enforceability  may  be 

(b)

  Upon  the  effectiveness  of  this  Amendment,  all  representations  and
warranties of such Credit Party contained in the Loan Documents to which it is a party continue to
be true and correct in all material respects as of the date hereof, as if repeated as of the date hereof,
except for such representations and warranties which, by their terms, are expressly made only as of
a previous date.

(c)
giving effect to this Amendment.

  No  Event  of  Default  has  occurred  and  is  continuing  or  would  exist  after

(d)

 No Credit Party has any defense, counterclaim or offset with respect to any

of the Loan Documents.

6.

 Effect on the Loan Documents.

(a)

 Except as specifically set forth herein, the Loan Documents shall remain in

full force and effect, and are hereby ratified and confirmed by each Credit Party a party thereto.

(b)

  Except  as  specifically  set  forth  herein,  the  execution,  delivery  and
effectiveness  of  this  Amendment  shall  not  operate  as  a  waiver  of  any  right,  power  or  remedy  of
Agent or any Lender nor constitute a waiver of any provision of any Loan Document.

7.

 Governing Law.  This Amendment shall be binding upon and inure to the benefit of
the  parties  hereto  and  their  respective  successors  and  assigns  and  shall  be  governed  by  and
construed in accordance with the laws of the State of New York.

8.

  Headings.    Section  headings  in  this  Amendment  are  included  herein  for
convenience  of  reference  only  and  shall  not  constitute  a  part  of  this  Amendment  for  any  other
purpose.

9.

 Counterparts; Electronic Transmission.  This Amendment may be executed by the
parties hereto in one or more counterparts, each of which shall be deemed an original and all of
which when taken together shall constitute one and the same agreement.  Any signature delivered
by a party by facsimile or other electronic transmission shall be deemed to be an original signature
hereto.

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6

 
 
 
IN WITNESS WHEREOF, this Amendment has been duly executed as of the day and year

first written above.

XCEL BRANDS, INC.

By: /s/ James Haran

Name: James Haran
Title: CFO

IM BRANDS, LLC

By:

XCEL BRANDS, INC.,

Its Manager

By: /s/ James Haran

Name: James Haran
Title: CFO

JR LICENSING, LLC

By:

XCEL BRANDS, INC.,

Its Manager

By: /s/ James Haran

Name: James Haran
Title: CFO

H LICENSING, LLC

By:

XCEL BRANDS, INC.,

Its Manager

By: /s/ James Haran

Name: James Haran
Title: CFO

 
 
 
 
 
C WONDER LICENSING, LLC

By:

XCEL BRANDS, INC.,

Its Manager

By: /s/ James Haran

Name: James Haran
Title: CFO

XCEL DESIGN GROUP, LLC

By:

XCEL BRANDS, INC.,

Its Manager

By: /s/ James Haran

Name: James Haran
Title: CFO

JUDITH RIPKA FINE JEWELRY, LLC

By:

XCEL BRANDS, INC.,

Its Manager

By: /s/ James Haran

Name: James Haran
Title: CFO

H HERITAGE LICENSING, LLC

By:

XCEL BRANDS, INC.,

Its Manager

By: /s/ James Haran

Name: James Haran
Title: CFO

 
 
 
 
 
XCEL-CT MFG, LLC

By:

XCEL BRANDS, INC.,

Its Manager

By: /s/ James Haran

Name: James Haran
Title: CFO

 
 
 
 
 
 
BANK HAPOALIM B.M., a Lender and as Agent

By: /s/ Louis Barone

Name: Louis Barone
Title: Senior Vice President

By:

/s/ Marline Alexander

Name: Marline Alexander
Title: Senior Vice President

 
 
 
 
 
EXHIBIT B-1

AMENDED AND RESTATED
TERM LOAN NOTE A

$7,250,000April 13, 2020

This  Amended  and  Restated  Term  Loan  Note  A  (this  “Note”)  is  executed  and  delivered
under and pursuant to the terms of that certain Second Amended and Restated Loan and Security
Agreement dated as of February 11, 2019 (as amended, modified, supplemented or restated from
time to time, the “Loan Agreement”) by and among BANK HAPOALIM B.M. (“Lender”), XCEL
BRANDS,  INC.  (“Initial  Borrower”  and  together  with  each  Person  who  hereafter  becomes  a
Borrower, collectively “Borrowers”), and any other Credit Party executing or becoming a party to
the Loan Agreement, the financial institutions party thereto as Lenders and BANK HAPOALIM
B.M., as agent for Lenders (in such capacity, “Agent”).  Capitalized terms not otherwise defined
herein shall have the meanings ascribed thereto in the Loan Agreement.

FOR VALUE RECEIVED, Borrower promises to pay to the order of Lender at the offices
of Agent located at 1120 Avenue of the Americas, New York, New York 10036 or at such other
place as the holder hereof may from time to time designate to Borrower in writing:

(i)

  the  principal  sum  of  Seven  Million  Two  Hundred  Fifty  Thousand  Dollars
($7,250,000),  payable,  subject  to  acceleration  upon  the  occurrence  of  an  Event  of  Default  under
the Loan Agreement, or earlier termination of the Loan Agreement pursuant to the terms thereof,
in quarterly installments commencing on June 30, 2019 and on each March 31, June 30, September
30 and December 31 thereafter in the amounts set forth below for the corresponding period, with
the entire unpaid balance due and payable on the Term Loan Maturity Date:

Period

June 30, 2019 – December 31, 2019
June 30, 2020 – December 31, 2020
March 31, 2021
April 30, 2021
June 30, 2021

Amount

$1,000,000
$750,000
$1,125,000
$750,000
$125,000

and

(i)

  interest  on  the  principal  amount  of  this  Note  from  time  to  time  outstanding,
payable at the applicable interest rate set forth in the Loan Agreement commencing on March 31,
2019  and  on  each  March  31,  June  30,  September  30  and  December  31  thereafter  and  upon
payment in full of the principal amount of this Note.  Upon and after the occurrence of an Event of
Default,  and  during  the  continuation  thereof,  interest  shall  be  payable  at  the  applicable  Default
Rate.  In no event, however, shall interest hereunder exceed the maximum interest rate permitted
by law.

This  Note  is  the  Term  Loan  Note  A  referred  to  in  the  Loan  Agreement  and  is  secured,
inter alia, by the liens granted pursuant to the Loan Agreement and the other Loan Documents, is
entitled

 
 
 
 
 
to the benefits of the Loan Agreement and the other Loan Documents, and is subject to all of the
agreements, terms and conditions therein contained.

Payments received by Lender shall be applied against principal and interest as provided for
in the Loan Agreement.  This Note may be voluntarily prepaid, in whole or in part, on the terms
and conditions set forth in the Loan Agreement.

If an Event of Default under Section 12.1(f) of the Loan Agreement shall occur, then this
Note shall immediately become due and payable, without notice, together with attorneys’ fees if
the collection hereof is placed in the hands of an attorney to obtain or enforce payment hereof.  If
any  other  Event  of  Default  shall  occur  under  the  Loan  Agreement  or  any  of  the  other  Loan
Documents which is not cured within any applicable grace period, then this Note may, as provided
in the Loan Agreement, be declared to be immediately due and payable, without notice, together
with  attorneys’  fees,  if  the  collection  hereof  is  placed  in  the  hands  of  an  attorney  to  obtain  or
enforce payment hereof.

This Note shall be governed by and construed in accordance with the laws of the State of

New York.

To  the  fullest  extent  permitted  by  applicable  law,  Borrower  waives:    (a)  presentment,
demand and protest, and notice of presentment, dishonor, intent to accelerate, acceleration, protest,
default, nonpayment, maturity, release, compromise, settlement, extension or renewal of any or all
of the Obligations, the Loan Agreement, this Note or any other Loan Documents; (b) all rights to
notice  and  a  hearing  prior  to  Agent’s  taking  possession  or  control  of,  or  to  Agent’s  replevy,
attachment or levy upon, the Collateral or any bond or security that might be required by any court
prior  to  allowing  Agent  to  exercise  any  of  its  remedies;  and  (c)  the  benefit  of  all  valuation,
appraisal and exemption laws.

Borrower acknowledges that this Note is executed as part of a commercial transaction and

that the proceeds of this Note will not be used for any personal or consumer purpose.

This Note amends and restates and is given in partial substitution for but not in satisfaction
of the Amended and Restated Term Loan Note A dated February 11, 2019 executed by Borrower
in favor of Lender, in the original principal amount of $7,250,000.

 
 
 
 
 
Borrower  agrees  to  pay  to  Agent  all  fees  and  expenses  described  in  the  Loan  Agreement

and the other Loan Documents.

XCEL BRANDS, INC.

By: /s/ James Haran

Name: James Haran 
Title: CFO

 
 
 
 
 
 
 
 
 
 
EXHIBIT B-2

AMENDED AND RESTATED
TERM LOAN NOTE B

$14,750,000April 13, 2020

This  Amended  and  Restated  Term  Loan  Note  B  (this  “Note”)  is  executed  and  delivered
under and pursuant to the terms of that certain Second Amended and Restated Loan and Security
Agreement dated as of February 11, 2019 (as amended, modified, supplemented or restated from
time to time, the “Loan Agreement”) by and among BANK HAPOALIM B.M. (“Lender”), XCEL
BRANDS,  INC.  (“Initial  Borrower”  and  together  with  each  Person  who  hereafter  becomes  a
Borrower, collectively “Borrowers”), and any other Credit Party executing or becoming a party to
the Loan Agreement, the financial institutions party thereto as Lenders and BANK HAPOALIM
B.M., as agent for Lenders (in such capacity, “Agent”).  Capitalized terms not otherwise defined
herein shall have the meanings ascribed thereto in the Loan Agreement.

FOR VALUE RECEIVED, Borrower promises to pay to the order of Lender at the offices
of Agent located at 1120 Avenue of the Americas, New York, New York 10036 or at such other
place as the holder hereof may from time to time designate to Borrower in writing:

(i)

  the  principal  sum  of  Fourteen  Million  Seven  Hundred  Fifty  Thousand  Dollars
($14,750,000), payable, subject to acceleration upon the occurrence of an Event of Default under
the Loan Agreement, or earlier termination of the Loan Agreement pursuant to the terms thereof,
in quarterly installments commencing on June 30, 2021 and on each March 31, June 30, September
30 and December 31 thereafter in the amounts set forth below for the corresponding period, with
the entire unpaid balance due and payable on the Term Loan Maturity Date:

Period

June 30, 2021
September 30, 2021 – December 31, 2022
March 31, 2023 – December 31, 2023

Amount

$1,000,000
$1,125,000
$1,250,000

and

(i)

  interest  on  the  principal  amount  of  this  Note  from  time  to  time  outstanding,
payable at the applicable interest rate set forth in the Loan Agreement commencing on March 31,
2019  and  on  each  March  31,  June  30,  September  30  and  December  31  thereafter  and  upon
payment in full of the principal amount of this Note.  Upon and after the occurrence of an Event of
Default,  and  during  the  continuation  thereof,  interest  shall  be  payable  at  the  applicable  Default
Rate.  In no event, however, shall interest hereunder exceed the maximum interest rate permitted
by law.

This  Note  is  the  Term  Loan  Note  B  referred  to  in  the  Loan  Agreement  and  is  secured,
inter alia, by the liens granted pursuant to the Loan Agreement and the other Loan Documents, is
entitled

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to the benefits of the Loan Agreement and the other Loan Documents, and is subject to all of the
agreements, terms and conditions therein contained.

Payments received by Lender shall be applied against principal and interest as provided for
in the Loan Agreement.  This Note may be voluntarily prepaid, in whole or in part, on the terms
and conditions set forth in the Loan Agreement.

If an Event of Default under Section 12.1(f) of the Loan Agreement shall occur, then this
Note shall immediately become due and payable, without notice, together with attorneys’ fees if
the collection hereof is placed in the hands of an attorney to obtain or enforce payment hereof.  If
any  other  Event  of  Default  shall  occur  under  the  Loan  Agreement  or  any  of  the  other  Loan
Documents which is not cured within any applicable grace period, then this Note may, as provided
in the Loan Agreement, be declared to be immediately due and payable, without notice, together
with  attorneys’  fees,  if  the  collection  hereof  is  placed  in  the  hands  of  an  attorney  to  obtain  or
enforce payment hereof.

This Note shall be governed by and construed in accordance with the laws of the State of

New York.

To  the  fullest  extent  permitted  by  applicable  law,  Borrower  waives:    (a)  presentment,
demand and protest, and notice of presentment, dishonor, intent to accelerate, acceleration, protest,
default, nonpayment, maturity, release, compromise, settlement, extension or renewal of any or all
of the Obligations, the Loan Agreement, this Note or any other Loan Documents; (b) all rights to
notice  and  a  hearing  prior  to  Agent’s  taking  possession  or  control  of,  or  to  Agent’s  replevy,
attachment or levy upon, the Collateral or any bond or security that might be required by any court
prior  to  allowing  Agent  to  exercise  any  of  its  remedies;  and  (c)  the  benefit  of  all  valuation,
appraisal and exemption laws.

Borrower acknowledges that this Note is executed as part of a commercial transaction and

that the proceeds of this Note will not be used for any personal or consumer purpose.

This Note amends and restates and is given in partial substitution for but not in satisfaction
of the Amended and Restated Term Loan Note B dated February 11, 2019 executed by Borrower in
favor of Lender, in the original principal amount of $14,750,000.

18858918.12
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Borrower  agrees  to  pay  to  Agent  all  fees  and  expenses  described  in  the  Loan  Agreement

and the other Loan Documents.

XCEL BRANDS, INC.

By: /s/ James Haran

Name: James Haran
Title: CFO

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SCHEDULE II

FINANCIAL COVENANTS

1.

 Minimum Net Worth.  Net Worth of Initial Borrower and the Included Subsidiaries

on a consolidated basis shall not be less than $90,000,000 at the end of each Fiscal Quarter.

2.

  Minimum  Liquid  Assets.    Liquid  Assets  of  Initial  Borrower  and  the  Included
Subsidiaries on a consolidated basis shall not be less than the amount set forth below at all times
during the applicable Fiscal Quarter:

Fiscal Quarter End
December 31, 2019

March 31, 2020, June 30, 2020, September
30, 2020 and December 31, 2020

Minimum Liquid Assets
$4,000,000

$3,250,000 prior to the receipt
of the proceeds by Borrower of
the SBA PPP Loans and
$4,000,000 after receipt of the
proceeds by Borrower of the
SBA PPP Loans

Each Fiscal Quarter after December 31,
2020

$5,000,000

3.

 Fixed Charge Coverage Ratio.  The Fixed Charge Ratio of Initial Borrower and the
Included Subsidiaries on a consolidated basis for the twelve Fiscal Month period ending at the end
of each Fiscal Quarter set forth below shall not be less than the ratio set forth below for such Fiscal
Quarter below:

Fiscal Quarter

Fixed Charge Coverage Ratio

September 30, 2020

1.00 to 1.00

December 31, 2020 and each Fiscal Quarter
thereafter

1.10 to 1.00

4.

 Capital  Expenditures.    Capital  Expenditures  of  Initial  Borrower  and  the  Included
Subsidiaries on a consolidated basis in any Fiscal Year shall not exceed the amount set forth below
for such Fiscal Year:

Fiscal Year End
December 31, 2019
December 31, 2020
All other times

Capital Expenditures
$700,000
$1,600,000
$700,000

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5.

  Maximum  Leverage  Ratio.    The  Leverage  Ratio  of  Initial  Borrower  and  the
Included Subsidiaries on a consolidated basis for the twelve Fiscal Month period ending at the end
of each Fiscal Quarter shall not exceed the ratio below for such Fiscal Quarter:

Fiscal Quarter
June 30, 2020
September 30, 2020
December 31, 2020
March 31, 2021, June 30, 2021, September
30, 2021
December 31, 2021 and each Fiscal Quarter
end thereafter

Maximum Leverage Ratio
4.25 to 1.00
3.50 to 1.00
2.75 to 1.00

1.70 to 1.00

1.50 to 1.00

6.

  Minimum  EBITDA.    The  EBITDA  of  Initial  Borrower  and  the  Included
Subsidiaries on a consolidated basis for the twelve Fiscal Month period ending at the end of each
Fiscal Quarter shall be at least the amount set forth below for such Fiscal Quarter:

Fiscal Quarter End
December 31, 2019
March 31, 2020
June 30, 2020

Minimum EBITDA
$6,800,000
$5,000,000
$4,800,000

 
 
 
 
 
 
 
 
 
Exhibit 21.1

Name and Jurisdiction of Incorporation

Subsidiaries of Xcel Brands, Inc.

(cid:0)    IM Brands, LLC, a Delaware limited liability company

(cid:0)    Judith Ripka Fine Jewelry, LLC, a Delaware limited liability company

(cid:0)    JR Licensing, LLC, a Delaware limited liability company

(cid:0)    H Licensing, LLC, a Delaware limited liability company

(cid:0)    C Wonder Licensing, LLC, a Delaware limited liability company

(cid:0)    Xcel Design Group, LLC, a Delaware limited liability company

(cid:0)    The Beauty Solution, LLC, a Delaware limited liability company

(cid:0)    Tribe Cosmetics, LLC, a Delaware limited liability company

(cid:0)    Xcel Acquisition Co., LLC, a Delaware limited liability company

(cid:0)    XCEL-CT MFG, LLC, a Delaware limited liability company

(cid:0)    H Heritage Licensing, LLC, a Delaware limited liability company

(cid:0)    Longaberger Licensing, LLC, a Delaware limited liability company

 
Consent of Independent Registered Public Accounting Firm

Exhibit 23.1

We consent to the incorporation by reference in the registration statements on Form S-3 (333-216009) and on Form S-8 (File Nos. 333-
188985, 333-201252, and 333-214150) of Xcel Brands, Inc. of our report dated April 14, 2020 on our audits of the consolidated financial
statements of Xcel Brands, Inc. and Subsidiaries as of December 31, 2019 and 2018 and for the years then ended, included in this Annual
Report on Form 10-K of Xcel Brands, Inc. for the year ended December 31, 2019.

/s/ CohnReznick LLP

New York, New York
April 14, 2020

EXHIBIT 31(i).1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO
SECTION 302 OF THE SARBANES OXLEY ACT OF 2002

I, Robert W. D’Loren certify that:

1.    I have reviewed this annual report on Form 10-K of Xcel Brands, Inc. (the "registrant") for the year ended December 31, 2019.

2.    Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary
to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to
the period covered by this report;

3.    Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all

material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in
this report;

4.    The registrant’s other certifying officer, and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.    Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known
to us by others within those entities, particularly during the period in which this report is being prepared;

b.    Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed
under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles;

c.    Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on
such evaluation; and

d.    Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the

registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.    The registrant’s other certifying officer, and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the
equivalent functions):

a.    All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which

are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information;
and

b.    Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s

internal control over financial reporting.

April 14, 2020

/s/  Robert W. D’Loren
Name: Robert W. D’Loren
Title: Chairman, President, Chief Executive Officer and Director
(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31(i).2

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO
SECTION 302 OF THE SARBANES OXLEY ACT OF 2002

I, James F. Haran certify that:

1.    I have reviewed this annual report on Form 10-K of Xcel Brands, Inc. (the "registrant") for the year ended December 31, 2019.

2.    Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary
to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to
the period covered by this report;

3.    Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all

material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in
this report;

4.    The registrant’s other certifying officer, and I are responsible for establishing and maintaining disclosure controls and procedures (as
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act
Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.    Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our

supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known
to us by others within those entities, particularly during the period in which this report is being prepared;

b.    Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed
under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles;

c.    Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on
such evaluation; and

d.    Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the

registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.    The registrant’s other certifying officer, and I have disclosed, based on our most recent evaluation of internal control over financial
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the
equivalent functions):

a.    All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which

are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information;
and

b.    Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s

internal control over financial reporting.

April 14, 2020

/s/  James F. Haran
Name: James F. Haran
Title:   Chairman, Chief Financial Officer (Principal Financial and
Accounting Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32(i).1

Robert  W.  D’Loren,  the  Chairman,  President,  Chief  Executive  Officer,  and  Director  of  Xcel  Brands,  Inc.  (the  “Registrant”),  certifies,
under the standards set forth and solely for the purposes of 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley
Act  of  2002,  that,  to  his  knowledge,  the  Annual  Report  on  Form  10-K  of  the  Registrant  for  the  year  ended  December  31,  2019  fully
complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and information contained in that Form
10-K fairly presents, in all material respects, the financial condition and results of operations of the Registrant.

April 14, 2020

/s/  Robert W. D’Loren
Name: Robert W. D’Loren
Title: Chairman, President, Chief Executive Officer and
Director (Principal Executive Officer)

A signed original of this written statement required by Section 906 has been provided to Xcel Brands, Inc. and will be retained by Xcel
Brands, Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32(i).2

James F. Haran, Chief Financial Officer of Xcel Brands, Inc (the “Registrant”), certifies, under the standards set forth and solely for the
purposes of 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to his knowledge, the Annual
Report on Form 10-K of the Registrant for the year ended December 31, 2019 fully complies with the requirements of Section 13(a) or
15(d) of the Securities Exchange Act of 1934 and information contained in that Form 10-K fairly presents, in all material respects, the
financial condition and results of operations of the Registrant.

April 14, 2020

/s/ James F. Haran
Name: James F. Haran
Title: Chief Financial Officer (Principal Financial and Accounting
Officer

A signed original of this written statement required by Section 906 has been provided to Xcel Brands, Inc. and will be retained by Xcel
Brands, Inc. and furnished to the Securities and Exchange Commission or its staff upon request.