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XLMedia PLC

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FY2016 Annual Report · XLMedia PLC
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 Financial
Statement

2016 ANNUAL REPORT 
AND FINANCIAL STATEMENTS

www.xlmedia.com

Contents

2016 Highlights

Chief Executive Officer’s Review

Financial Review

DIRECTORS AND GOVERNANCE

Board of Directors

Directors’ Report

2016 FINANCIALS

Independent Auditors’ Report

Consolidated Financial Statements:

Consolidated Statements of Financial Position

Consolidated Statements of Profit or Loss and Other Comprehensive Income

Consolidated Statements of Changes in Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

FURTHER INFORMATION

Advisers

PAGE

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17

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21

46

 
 
 
2016 Highlights

XLMedia and its subsidiaries (the “Group”) are a leading provider of digital performance marketing services. 

The  Group  uses  proprietary  tools  and  methodologies  to  generate  high  value  traffic  from  multiple  online  &  mobile 
channels for its online customers. 

The Group operates on a performance based business model, where in return to its users, customers remunerate the 
Group for a share of the revenue generated by such user, a fee generated per user acquired, fixed fees or a hybrid of 
any of these three models. 

In  2016  the  Group  delivered  another  record  breaking  year  in  which  it  has  made  further  progress  in  executing  its 
strategic priorities and generated significant value for the shareholders.

The Board is committed to delivering further progress in 2017.

Financial highlights
•  Revenues increased 16% to $103.6 million (2015: $89.2 million)

•  Gross profit increased 30% to $53.3 million (2015: $41.1 million)

•  Adjusted EBITDA1 increased 22% to $34.6 million (2015: $28.4 million)

•  Profit before tax increased 28% to $31.0 million (2015: $24.3 million)

•  Net income increased 27% to $25.6 million (2015: $20.2 million)

•  Earnings per share increased 20% to $0.12 (2015: $0.10)

•  Final dividend of $7.5 million or 3.7864 cents per share, making a total of 7.6069 cent per share for the year.

Operating highlights 
•  Strong  organic  growth  in  the  publishing  business,  mainly  in  English  speaking  markets  and  non-Scandinavian 

European markets

•  Significant progress in the media segment underpinned by strong mobile penetration: 

 — Dau-Up received Facebook marketing partner status for technology 

 — New mobile offering enabling additional performance models (incl. revenue share) · Continued diversification 

of the business: 

 — The gambling sector represented 70% of Group revenues in 2016 (2015: 74%, 2014: 83%) 

 — The Group’s largest customer accounted for 7% of total revenues in 2016 (2015: 9%, 2014: 15%) 

 — Revenues from Scandinavia were 32% of the Group’s revenues with an additional 27% from other European 

countries and 21% from North America. 

Post period end – further diversification through acquisitions 
•  Acquisition of mobile platform ClicksMob Inc (“ClicksMob”): 

 — Provides performance-based user acquisition to leading apps 

 — Strong mobile user acquisition technology 

 — An established customer base in Asia and in non-gambling verticals such as e-commerce, travel, entertainment 

and finance. 

•  Acquisition of Greedyrates.ca (“Greedyrates”): 

 — Greedyrates is one of Canada’s leading credit card comparison websites 

 — Increases the Group’s North American customer base 

 — Further demonstrates XLMedia’s ability to diversify its revenue streams - this time into the financial services 

sector.

1   Earnings before interest, taxes, depreciation and amortisation and adjusted to exclude share based payments and expenses related to acquisition 

agreements

XLMedia PLC I Annual Report & Accounts 2016  1

Chief Executive Officer’s Review

2016 was another strong year for the Group, with record breaking revenues and profits, reflecting the Group’s consistent 
execution of its stated growth strategy. 

Our strategic plan is focused on the following key growth initiatives:

•  broaden our reach to additional geographies and verticals;

• 

continue to develop our technology infrastructure to enable growth and increase our competitive edge; and

•  make selective acquisitions that diversify and develop the Group’s core operational base.

2016  was  another  successful  year  of  progress  in  all  aspects.  We  have  achieved  diversification  both  geographically 
and  vertically  through  a  blend  of  acquisitive  and  organic  growth.  Our  efforts  during  the  year  brought  to  close  two 
acquisitions in early 2017:

•  Acquisition  of  Greedyrates,  which  was  completed  in  January  2017.  Greedyrates  is  the  Group’s  first  significant 

publishing asset in the financial services vertical and significantly enhances the customer base in North America.

•  Acquisition of ClicksMob, which was completed in February 2017. ClicksMob enhanced the Group’s presence in 
the fast growing market for mobile apps, and delivers an enlarged customer base, with over 30% of revenues from 
Asia.

Further  diversification  was  achieved  through  organic  growth,  and  a  focus  on  non-gaming  apps,  e-commerce,  and 
English speaking markets. 

Technology is a key component to maintaining the Group’s competitive edge and driving growth. During the past year 
we have continued to invest in our technology infrastructure and achieved a number of key milestones: 

•  Dau-Up,  the  Company’s  mobile  and  social  media  performance  marketing  platform,  was  awarded  Facebook 
marketing partner status for technology with Facebook recognising the benefits of the Group’s bespoke Rampix 
system in optimizing campaign management for user acquisition across the Facebook platform.

•  The Group continued to improve Palcon, our proprietary platform for centralised management of websites. During 
the year we saw improved performance, particularly in mobile, of websites migrated to the Palcon platform. Traffic 
and click-through rates improved for these websites, which we expect to drive performance and revenues in the 
publishing business.

•  We further enhanced our internal business intelligence systems to support the growing scales of data produced. 
Our  systems  ingest  data  from  thousands  of  sources  daily,  which  is  then  processed  and  analysed  to  provide 
business information for campaign and asset optimisation.

•  Our technology teams consisted of 80 employees at the end of 2016, up from 57 at the beginning of the year. This 
includes both product and development teams and we continue to value the acquisition of talent as a key driver in 
supporting our organic growth initiatives.

The  Group  continues  to  work  on  broadening  our  offering  in  order  to  drive  organic  growth,  leveraging  our  existing 
channels, customers and markets to grow revenues as well as targeting new channels, customers and markets. 

The  integration  of  Dau-Up  and  Marmar  Media  was  completed  during  2016  and  included  the  streamlining  of  both 
companies into one location and the rationalization of their information systems. We have also optimised our joint sales 
capabilities in order to better cross-sell our services across existing and new customers. This optimisation has resulted 
in increased revenues, mainly from existing customers taking additional services from across our enlarged platform.

We  have  extended  Dau-Up’s  activities  into  non-gaming  apps  and  introduced  performance  based  revenue  share 
agreements for mobile apps alongside the Cost Per Installation (CPI) model.

The Group also delivered strong organic growth in the publishing segment, mainly in key strategic geographies, notably 
English speaking and other European countries (outside Scandinavia). 

As  we  add  more  services,  customers  and  verticals  we  expect  the  Group  to  continue  to  see  benefits  of  scale  with 
improved operational infrastructure as well as further diversification of the customer base. In 2016 the largest customer 
in the Group accounted for 7% of Group revenues and we believe that figure will continue to decline.

The Company has maintained its progressive dividend policy by declaring a final dividend of $7.5 million or 3.7864 cents 
per share payable on 7 April 2017 to shareholders on the register at 17 March 2017. The ex-dividend date is 16 March 
2017. Together with the interim dividend of 3.8205 declared in the interim results, this amounts to a total dividend for 
the year of 7.6069 cent per share. 

2  XLMedia PLC I Annual Report & Accounts 2016

Chief Executive Officer’s Review

Business Segments review 

2016

Revenues

% of revenues

Direct profit

Profit margin

2015

Revenues

% of revenues

Direct profit

Profit margin

•  Publishing 

Publishing

Media

Partner 
Network

Total

($’000)

46,057

44%

38,384

83%

30,297

34%

23,855

79%

47,645

46%

13,779

29%

45,777

51%

15,411

34%

9,903

10%

1,160

12%

13,145

15%

1,810

14%

103,605

100%

53,323

51%

89,219

100%

41,076

46%

Publishing revenues grew 52% to $46.1 million (2015: $30.3 million). The growth was primarily organic, with some 
additions from new assets acquired at the end of 2015.

We invested significant amounts in technology infrastructure to support the centralised management of our assets 
and we have seen improvement in conversions and performance of our assets as a result, particularly in mobile.

In January 2017, we announced the acquisition of Greedyrates, a leading Canadian credit card comparison website. 
This acquisition is our first significant publishing asset in the financial services vertical, and is in line with our stated 
strategy to expand both geographically and in sector expertise. The consideration of $9.3 million is presented as 
payment on account of website acquisition on the balance sheet as of 31 December 2016 since the payment for 
the acquisition was deposited in escrow at the end of December 2016.

•  Media 

Media revenues grew 4% to $47.6 million (2015: $45.8 million). The growth in the media segment is attributed to 
strong growth in the gambling verticals offset by a decrease in activities in the utilities verticals, as flagged at the 
interim results. As we continue to diversify our business and add more verticals we expect overall growth to be 
less volatile. The recent acquisitions of Greedyrates and ClicksMob have added more customers and verticals to 
our portfolio and we expect the media division to deliver stronger growth in 2017. 

In 2016 we continued to invest in developing our mobile proposition and enhancing our capabilities in that area. 
This included the integration of media acquisitions into the Group, creating a unified platform from which to offer 
broad media solutions to customers, and investing in systems and additional performance models.

Mobile  marketing  continues  to  drive  digital  advertising  growth  with  recent  research  showing  digital  advertising 
revenues in the U.S having increased 19% to $32.7 billion in H1 2016, versus the same period in 2015. In addition, 
67% of time spent online is spent on mobile devices with 47% of US advertising revenues in H1 2016 generated 
through mobile.2 As the industry shifts to mobile we continue to establish our position as a leader in mobile and the 
acquisition of ClicksMob, a specialist in mobile user acquisition, is a further step in achieving this.

Direct  profit  from  media  for  2016  was  $13.8  million  or  29%  of  revenues  compared  to  $15.4  million  or  34%  or 
revenues in 2015. As we further grow the media operations in mobile and new verticals we expect to see growth 
in lower margin products which will in turn lower the overall margin for the division as a percentage of revenues 
but increase the absolute profit for the division.

2   IAB/PwC  Internet  Ad  Revenue  Report,  HY  2016  –  industry  survey  conducted  by  PwC  and  sponsored  by  the  Interactive  Advertising  Bureau  (IAB), 

November 2016

XLMedia PLC I Annual Report & Accounts 2016  3

 
 
 
 
 
Chief Executive Officer’s Review

•  Partner Network 

Partner network revenues decreased to $9.9 million (2015: $13.1 million, 2014: $6.1 million) as result of a review 
of  our  partner  base.  As  part  of  our  ongoing  business  development  and  process  enhancement  activities,  we 
commenced a full review of our partners in this network, with a view to implementing a more stringent sign up 
and operations criteria. Where necessary, the Group will also cease activity with certain partners to improve overall 
quality. The consequence of this review has been a reduction in revenues from this segment in 2016. Our partner 
network  serves  as  a  complimentary  channel,  giving  us  the  opportunity  to  provide  marketing  services  to  clients 
which are not currently serviced through our existing publishing and media divisions.

Current Trading and Outlook 
We have made a strong start to 2017 with sales across all products and verticals progressing well. The integration of 
the recently acquired ClicksMob and Greedyrates businesses is on track and once completed, these acquisitions are 
expected to add significant value to the Group. 

XLMedia Group looks forward to another year of strong growth and is extremely confident of its medium term trading 
prospects.

Ory Weihs

Chief Executive Officer

4  XLMedia PLC I Annual Report & Accounts 2016

 
Financial Review

Revenues

Gross Profit

Operating income

Adjusted EBITDA

Financial income, net

Profit Before Tax

Earnings Per Share (in usd)

2016

2015

Change

USD in millions

103.6

53.3

30.1

34.6

0.9

31.0

0.12

89.2

41.1

23.0

28.5

1.7

24.3

0.10

+16%

+30%

+31%

+22%

-48%

+27%

+20%

With record revenues and profits, 2016 was another great year for the Group.

Revenues for the year were $103.6 million, reflecting 16% growth compared to the last year. The increase in revenues 
was mainly due to strong organic growth in the publishing segment in the year. The media division continues to be the 
largest segment generating 46% of FY16 revenues. Strong organic growth drove publishing revenues and profits as 
the second largest segment with 44% of FY16 revenues. 

Gross  profit  reached  $53.3  million  or  51%  of  revenues,  representing  30%  growth  compared  to  last  year  (2015: 
$41.1 million, 46%). The material margin improvement in gross profit during the year stems from the higher growth in 
the higher-margin publishing segment.

As we continue to implement our strategy to further increase and develop our media business, we expect the Group’s 
revenue mix to shift further towards media, reducing gross margins. Whilst this shift will lower total gross margins (in 
terms of percentage) across the Group we expect this impact to be more than offset by an increase in higher margin 
activity in the Group’s publishing division.

Operating income increased to $30.1 million or 29% of revenues (2015: $23.0 million, 26%), again due to the higher 
profitability of the publishing segment, as a result of the organic growth during 2016.

Operating  expenses  included  $2.2  million  for  research  and  development  expenses  (2015:  $1.4  million)  in  addition 
to capitalized R&D of $3.1 million (2015: $2.0 million). We continue to expand our technology infrastructure, and as 
at  31  December  2016  our  technology  and  product  teams  consisted  of  80  people  compared  with  57  people  at  the 
beginning of the year. We continue to develop our in-house technology base in order to maintain our competitive edge 
and drive growth further.

Adjusted EBITDA3 reached $34.6 million or 33% of revenues, reflecting an increase of 22% to the previous year (2015: 
$28.4 million, 32%).

Net financial income for the year was $0.9 million, attributable mainly to the Company’s dynamic hedging activity to 
mitigate material exposure to foreign currencies. As a significant portion of the Group’s revenues are denominated 
in Euros, the Company entered into a series of forward contracts for the sale of Euros and purchase of US Dollars. 
Additional forward contracts were entered into for the sale of British Pounds and for buying Israeli Shekels for lesser 
amounts. The Euro exchange rate decreased by 3.4% versus the US Dollar during this period. The Company gained 
financial  income  from  its  hedging  activity  which  partially  compensated  for  the  decrease.  The  majority  of  financial 
income was recorded as fair value gains for forward contracts not yet matured and therefore was not received in cash. 
The Company has entered into additional forward contracts which will mature over the course of the next 12 months.

As a result of the high adjusted EBITDA as well as the financial gain from changes in exchange rates, profit before tax 
increased by 27% to $31.0 million (2015: $24.3 million).

As  of  31  December  2016  we  had  $35.2  million  cash  and  short  term  investments  compared  to  $42.6  million  on 
31  December  2015.  The  change  in  cash  reflects  an  increase  of  $27.0  million  provided  by  operating  activity,  offset 
mainly by use of $21.7 million on investments in technology and acquisitions and $12.4 million of dividends paid during 
2016.

Current assets at 31 December 2016 were $56.7 million (31 Dec 2015: $60.9 million) and non-current assets reached 
$70.4  million  (31  December  2015:  $57.9  million).  The  increase  in  non-current  assets  is  attributed  mainly  to  the 
investments in domains and websites, as well as additions to our in-house technology. 

Total equity on 31 December 2016 reached $103.3 million, or 81% of total assets (2015: 75%). This, with cash and 
short term investments of $35.2 million, positions the Group well to continue executing its strategic plan. 

3   Earnings before interest, taxes, depreciation and amortisation and adjusted to exclude share based payments and expenses related to acquisition 

agreements

XLMedia PLC I Annual Report & Accounts 2016  5

 
 
Board of Directors

The Board is responsible for the overall management of the Group including the formulation and approval of the Group’s 
long term objectives and strategy, the approval of budgets, the oversight of the Group’s operations, the maintenance 
of sound internal control and risk management systems and the implementation of Group strategy, policies and plans. 
Whilst the Board may delegate specific responsibilities, there is a formal schedule of matters specifically reserved for 
decision by the Board; including, amongst other things, approval of significant capital expenditure, material business 
contracts and major corporate transactions. The Board formally meets on a regular basis to review performance. 

During 2016, the Board met 17 times. 

Ory Weihs – Chief Executive Officer 
Mr. Weihs is one of the founders and leads the Group’s business development and key strategy, focusing on expanding 
the groups reach and technological abilities. Mr. Weihs is an entrepreneur who has been deeply involved in the online 
gambling & digital advertising industries for over ten years. He has a B.Sc. in Industrial Engineering from the Technion 
– Israeli Institute of Technology from 2007. 

Chris Bell – Independent Non-Executive Chairman 
Mr. Bell joined Ladbroke Group in 1991, becoming CEO of Ladbroke Group in 1994, in 2000 he joined the board of 
Hilton Group PLC. Following the sale of the Hilton hotel division, in 2006, he became CEO of Ladbrokes PLC, leaving 
in 2010. Mr. Bell is Senior Independent Director and Chairman of the Remuneration Committee at Quintain Estates & 
Development PLC, Non-executive Director at Spirit PLC, a member of The Responsible Gambling Strategy Board which 
advises the Government and The Gambling Commission in the UK, Chairman of TechFinancials PLC which listed on UK 
AIM in March 2015, a technology and B2C (OptionFair) provider in the Financials market and a Trustee of the Northern 
Racing College. Prior to 1991 Mr. Bell held various senior positions at Allied-Lyons PLC, most latterly as a Director of 
Victoria Wine. 

Richard Rosenberg – Independent Non-Executive Director 
Mr. Rosenberg is a qualified chartered accountant and a partner in SRLV, a London-based multi-disciplinary accountancy 
and  consultancy  firm  which  he  co-founded  in  1988.  Mr.  Rosenberg  is  the  Non-Executive  Chairman  of  Livermore 
Investments Group Limited, an AIM quoted investment company and a trustee of Teenage Cancer Trust. 

Amit Ben Yehuda – Independent Non-Executive Director 
Mr. Ben Yehuda has over 20 years’ experience across a number of high growth industries focusing on implementing 
strategic growth initiatives and executing significant levels of M&A. Mr. Ben Yehuda has two bachelor’s degrees in 
economics and political science and an M.B.A, all received from the University of Tel Aviv. Currently, Mr Ben Yehuda is 
Chief Executive Officer of Kardan Communications and Chief Executive Officer of Kardan Technologies. 

On 7 March, 2016, Mr. Amit Ben Yehuda was appointed as a Non-Executive Director of the Company. 

Yaron Eitan – Non-Executive Director 
Mr. Eitan is a partner of Columbus Nova Technology Partners, a technology-focused venture capital fund and joined the 
Board in conjunction with an investment by IVPL (a shareholder of the Company which owns approximately 9.57 per 
cent. of the Enlarged Share Capital). Mr. Eitan is also the founder and managing partner of Selway Capital, an investment 
management  firm  whose  portfolio  includes  equity  holdings  in  private  and  public  companies  in  the  technology  and 
healthcare  industries.  Prior  to  launching  Selway,  Mr.  Eitan  ran  several  companies  including  Reshef  Technologies, 
Patlex, and Geotek Communications. He currently serves as Chairman of a number of companies including Credorax, 
Healthcare Corporation of America 340B Technologies, DVTel Inc, Magnolia Broadband, and Software Technology, Inc. 
He is also a director of LifePrint Group and Cyalume Technologies Holdings, Inc. Mr. Eitan served in the Israeli Defense 
Forces for six years, where he reached the rank of Major. He received his bachelor’s degree in economics from Haifa 
University and an M.B.A. from the Wharton School of Business at the University of Pennsylvania.

On  13  March,  Mr.  Yaron  Eitan  decided  not  to  stand  for  re-election  at  the  Company’s  forthcoming  Annual  General 
Meeting and ceased to act as a board member. 

Upon Mr. Eitan’s termination, the Board of the Company comprises one executive Director and three non-executive 
Directors. 

6  XLMedia PLC I Annual Report & Accounts 2016

Directors’ Report

The Directors present their report and Group financial statements for the year ended 31 December 2016. 

Results and review of the business 
The Directors’ Report should be read in conjunction with the full 2016 annual report and financial statements. 

Dividends 
The Company has historically paid dividends and intends to continue doing so. The Board’s policy is to pay out at least 
50 per cent of retained earnings in any financial year by way of dividend. The Directors will continue to monitor the level 
of cash retained within the business as well as investment opportunities available to the Group and, from time to time, 
review the continued appropriateness of such policy. 

In respect of 2016, the Directors approved a total dividend of $15,000,000 representing 7.6069 cent net per Ordinary 
Share. 

Directors 

The Directors’ interests in the Ordinary Share capital of the Company were: 

Chris Bell

Richard Rosenberg

Ory Weihs*

Number of Ordinary Shares

2016

357,000

51,000

2015

357,000

51,000

10,807,756

9,909,841

On 31 December 2016, the company had 200,352,402 shares issued (2015: 200,352,402 shares issued). 

*   At the end of 2016 Ory Weihs holds 5.39%% of the Company’s existing issued share capital, of which 2,360,417 ordinary shares are held directly and 
8,447,339 ordinary shares are held through an indirect economic interest in (but with no control of the voting rights attaching to) such ordinary shares 
which are held by Webpals Enterprises Limited. 

The Group has provided to all of its Directors limited indemnities in respect of costs of defending claims against them 
and third party liabilities. The Group has made qualifying third party indemnity provisions for the benefit of its Directors 
which were available during the period and remain in force at the date of this report. 

Share capital 
The authorised and issued share capital of the Company, together with details of the Shares allotted during the year 
are shown in note 12 of the financial statements. Pursuant to the Company’s Article of Association the directors are 
authorised  to  allot  up  to  an  aggregate  number  of  63,784,134  shares,  being  33%  of  the  issued  share  capital  of  the 
Company. Also, the Board was authorised by the shareholders to allot and issue, wholly for cash, with disapplication 
of pre-emption right up to 20,035,240 shares representing 10% of the issued share capital of the Company. These 
authorities will expire on the date of the Annual General Meeting and approval will be sought for new authorities at the 
Annual General Meeting. 

Major shareholders 
At 31 December 2016, the following interests of shareholders in excess of 3%, have been notified to the Company. 

Webpals Enterprises Limited Partnership

Israeli VC Partners LP

Slater Investments Ltd River and Mercantile Asset Management LLP

River and Mercantile Asset Management LLP Investec Limited

Investec Limited

 Number of 
shares held

85,040,327

19,166,487

8,327,148

7,305,145

7,220,244

Shares as % of 
issued 
sharecapital

42.45

9.57

4.16

3.65

3.6

Corporate Governance 
Although there are no specific corporate governance guidelines which apply generally to companies incorporated in 
Jersey,  the  Directors  are  subject  to  various  general  fiduciary  duties  and  duties  of  skill  and  diligence  under  Jersey 
company laws and statute. In addition, the Directors recognise the value and importance of high standards of corporate 
governance. Accordingly, whilst the UK Corporate Governance Code does not apply to AIM companies, the Directors 
observe the requirements of the UK Corporate Governance Code to the extent they consider appropriate in light of the 

XLMedia PLC I Annual Report & Accounts 2016  7

 
 
 
 
  
 
Directors’ Report

Group’s size, stage of development and resources. So far as practicable, the Board also follows the recommendations 
set out in the Corporate Governance Code for Small and Mid-Size Quoted Companies, published in May 2013 by the 
Quoted Companies Alliance. 

The Board has established a Remuneration Committee, an Audit Committee and a Risk Committee. 

Remuneration Committee 
The  remuneration  committee  is  responsible  for  determining  and  agreeing  with  the  Board  the  framework  for  the 
remuneration of the chairman, the executive director and other designated senior executives and, within the terms 
of the agreed framework, determining the total individual remuneration packages of such persons including, where 
appropriate, bonuses, incentive payments and share options or other share awards. The remuneration of non-executive 
directors  is  a  matter  for  the  chairman  and  the  executive  director  to  determine.  No  Director  will  be  involved  in  any 
decision as to his or her own remuneration. 

The remuneration committee comprises Chris Bell, Richard Rosenberg and Amit Ben Yehuda who chairs the committee. 
The remuneration committee meets at least twice a year and otherwise as required. 

Share option schemes 
The  Company  operates  the  Global  Share  Incentive  Plan  (the  “GSIP”)  in  which  employees  participate.  The  Board, 
determines the grant of options for employees. 

Tamir Fishman is the appointed trustee (the “Trustee”) for the purposes of the Company’s GSIP.

In connection with the share options granted to date, on 21 January 2015, the Trustee, for the purposes of the GSIP, 
has subscribed for 10,000,000 ordinary shares of US$0.000001 each in the Company at par. The shares will be used to 
satisfy future obligations of the Company under the GSIP. Under the terms of the agreement entered by the Company 
with  the  Trustee,  the  Trustee  has  agreed  to  waive  its  voting  rights  and  all  entitlements  to  dividends  issued  by  the 
Company, in each case, in respect of such shares prior to the transfer of those shares to satisfy the exercise of options 
pursuant to the terms of the GSIP. On 31 December, 2016 the balance of the trustee’s option is 2,599,729.

On 27 July 2016 the Company granted, pursuant to the GSIP, share options over 180,000 ordinary shares of US$0.000001 
each in the capital of the Company to Mr. Amit Ben Yehuda. 

Non-executive’s interests in share options as follows: 

Amit Ben Yehuda

Chris Bell

Richard Rosenberg

Mr. Weihs’ interests in share options as follows: 

Ory Weihs

Ory Weihs

Options 
granted

180,000

270,000

180,000

Exercise 
price

Expiry date

69.7p

27/07/2024

57.75p

21/01/2023

57.75p

21/01/2023

Vested at 
the end of 
2016

15,000

157,500

105,000

Cancelled

–

–

–

Option 
granted

Exercise 
price

Expiry date

Vested at 
the end of 
2016

Exercised

1,540,000

1,000,000

15.4c

25/2/2022

1,443,750

1,443,750

49p

25/2/2022

916,667

916,667

For further information, see note 13 to the consolidated financial statements 

8  XLMedia PLC I Annual Report & Accounts 2016

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Directors’ Report

Directors’ remuneration 
The Directors’ remuneration for the year ended 31 December 2016 is set out in the table below. 

Chris Bell

Richard Rosenberg

Amit Ben Yehuda

Yaron Eitan

Ory Weihs

*  According to services agreement. 

Management 
fees

Bonus

Cost of share 
based payments

 USD in thousands

94

54

44

27

240

–

–

–

–

*200

8

5

19

–

61

Total 
2016

102

59

63

27

501

Audit Committee 
The  audit  committee  is  responsible  for  monitoring  the  integrity  of  the  Company’s  financial  statements,  reviewing 
significant financial reporting issues, reviewing the effectiveness of the Company’s internal control and risk management 
systems, monitoring the effectiveness of the internal audit function and overseeing the relationship with the external 
auditors (including advising on their appointment, agreeing the scope of the audit and reviewing the audit findings). 

The audit committee comprises of Chris Bell, Richard Rosenberg and Amit Ben Yehuda, and is chaired by Mr. Rosenberg. 
The audit committee meets at least four times a year at appropriate times in the reporting and audit cycle and otherwise 
as required. The audit committee also meets regularly with the Company’s external auditors. 

Internal controls 
The Directors are responsible for the Group’s internal controls, and have established a framework intended to provide 
reasonable assurance against material financial misstatement or loss. The Company engaged an external auditor from 
BDO who conducted an audit and presented its finding to the audit committee according to the multiple year audit plan. 

Financial reporting 
The Group’s trading performance is monitored on an ongoing basis. An annual budget is prepared and specific objectives 
and targets are set. The budget is reviewed and approved by the Board. The key trading aspects of the business are 
monitored daily and internal management and financial accounts are prepared monthly. The results are compared to 
budget and prior year performance. 

Procedures 
The  Group’s  procedures  are  documented  and  set  out  for  all  employees’  review.  The  Company’s  management  is 
responsible for the implementation of these procedures and compliance is monitored. 

Financial instruments 
The Group’s financial instruments are discussed in note 11 to the financial statements. 

Risk committee 
The Board has established a risk committee chaired by Chris Bell. The other members consist of Richard Rosenberg 
and  Ory  Weihs.  The  risk  committee  receives  presentations  from  management  on  risk,  compliance  and  regulatory 
issues and reviews the related internal control systems. From time to time, representatives of the Company’s lawyers 
are invited to attend risk committee meetings and/or present at them. 

Share dealing code 
The Company has adopted a share dealing code for Directors and applicable employees of the Group for the purpose 
of ensuring compliance by such persons with the provisions of the AIM Rules relating to dealings in the Company’s 
securities (including, in particular, Rule 21 of the AIM Rules) and in accordance with the Market Abuse Regulations. 
The Directors consider that this share dealing code is appropriate for a company whose shares are admitted to trading 
on AIM. 

Statement of Directors’ responsibilities in respect of the financial statements 
The  Directors  are  responsible  for  preparing  the  annual  reports  and  the  Group  and  Company  financial  statements  in 
accordance with applicable law and regulations. 

XLMedia PLC I Annual Report & Accounts 2016  9

  
 
 
Directors’ Report

Jersey  company  law  requires  the  Directors  to  prepare  accounts  for  each  financial  period.  Under  that  law,  and  as 
required  by  the  AIM  Rules  for  Companies,  the  Directors  have  elected  to  prepare  the  Group  and  Company  financial 
statements in accordance with International Financial Reporting Standards (IFRS) as adopted by the European Union 
(EU). In preparing these financial statements, the Directors are required to: 

•  present fairly the Group and Company financial position, financial performance and cash flows;

• 

select suitable accounting policies in accordance with IAS 8 – Accounting Policies, Changes in Accounting Estimates 
and Errors and apply them consistently;

•  present  information,  including  accounting  policies,  in  a  manner  that  provides  relevant,  reliable,  comparable  and 

understandable information;

•  make judgments that are reasonable;

•  provide additional disclosures when compliance with the specific requirements in IFRS, as adopted by the EU, is 
insufficient to enable users to understand the impact of particular transactions, other events and conditions on the 
Group’s and Company’s financial position and financial performance; and

• 

state  whether  the  Group  and  Company  financial  statements  have  been  prepared  in  accordance  with  IFRS,  as 
adopted by the EU, subject to any material departures disclosed and explained in the financial statements.

Directors’ statement as to disclosure of information to auditors 
The Directors who were members of the Board at the time of approving the Directors’ Report are listed on page 6.
Having made enquiries of fellow Directors and of the Company’s auditors each of these Directors confirms that: 

• 

to the best of each Director’s knowledge and belief, there is no information relevant to the preparation of their 
report of which the Company’s auditors are unaware; and

•  each Director has taken all the steps a Director might reasonably be expected to have taken to be aware of relevant 

audit information and to establish that the Company’s auditors are aware of that information.

Employees 
The  Directors  recognise  the  value  of  involving  employees  in  the  business  and  ensure  that  matters  of  concern  to 
them,  including  the  Group’s  aims  and  objectives,  are  communicated  in  an  open  and  regular  manner.  Management 
frequently briefs employees of the Group’s performance and activities and discusses matters of concern or interest. 
Our  employee  initiatives  include  a  confidential  employee  helpline.  The  Group’s  employees  participate  in  the  Global 
Share Incentive Plan. Recruitment gives equal opportunity to all employees regardless of age, sex, color, race, religion 
or ethnic origin. Training programs are held for all levels of staff. These are aimed at increasing skills and contribution. 

Annual general meeting 
The Group will be holding its AGM on 24 May 2017. 

Events after the reporting period 
For significant events after the reporting period please refer to note 21 to the financial statements. 

Going concern 
The  Board  is  satisfied  that  the  Group  has  adequate  financial  resources  to  continue  to  operate  for  the  foreseeable 
future and is financially sound. For this reason, the going concern basis is considered appropriate for the preparation of 
financial statements. 

10  XLMedia PLC I Annual Report & Accounts 2016

Directors’ Report

Auditor 
A resolution to reappoint Kost Forer Gabbay & Kasierer, A Member of Ernst & Young Global (EY), as auditors of the 
Company will be put to the Annual General Meeting. The Directors will also be given the authority to fix the auditors’ 
remuneration. 

During  the  year  the  auditors  undertook  certain  specific  pieces  of  non-audit  work  (including  work  in  relation  to  tax 
matters and the evaluation of potential acquisition targets). EY were selected to undertake these tasks due to their 
familiarity with the online industry and, as regards tax, their alignment with work carried out under the audit. In order to 
maintain EY’s independence and objectivity, EY undertook its standard independence procedures in relation to those 
engagements. 

Auditor’s remuneration

Audit services

Acquisition and assurance services

Taxation compliance

By Order of the Board

2016

172

140

113

2015

165

90

77

Yehuda Dahan 
Company Secretary

12 Castle Street 
St Helier 
Jersey 
JE2 3RT

XLMedia PLC I Annual Report & Accounts 2016  11

Independent Auditors Report

Kost Forer Gabbay & Kasierer
3 Aminadav St.
Tel-Aviv 6706703, Israel

Tel: +972-3-6232525
Fax: +972-3-5622555 
ey.com

To the Shareholders of 
XLMedia PLC 

Report on the audit of the consolidated financial statements

Opinion 
We have audited the consolidated financial statements of XLMedia PLC and its subsidiaries (the Group), which comprise 
the  consolidated  statements  of  financial  position  as  of  31  December  2016,  2015  and  2014  and  the  consolidated 
statements  of  profit  or  loss  and  other  comprehensive  income,  consolidated  statements  of  changes  in  equity  and 
consolidated  statements  of  cash  flows  for  each  of  the  years  then  ended,  and  notes  to  the  consolidated  financial 
statements, including a summary of significant accounting policies. 

In our opinion, the accompanying consolidated financial statements present fairly, in all material respects, the financial 
position of the Group as of 31 December 2016, 2015 and 2014 and its financial performance and its cash flows for 
each of the years then ended in accordance with International Financial Reporting Standards (IFRSs) as adopted by the 
European Union. 

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (ISAs). Our responsibilities under those 
standards are further described in the Auditor’s responsibilities for the audit of the consolidated financial statements 
section of our report. We are independent of the Group in accordance with the International Ethics Standards Board 
for Accountants’ Code of Ethics for Professional Accountants  (IESBA Code), and we have fulfilled our other ethical 
responsibilities in accordance with the IESBA Code. We believe that the audit evidence we have obtained is sufficient 
and appropriate to provide a basis for our opinion. 

Key audit matters 
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the 
consolidated financial statements of the year ended 31 December 2016. These matters were addressed in the context 
of our audit of the consolidated financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters. For each matter below, our description of how our audit addressed the 
matter is provided in that context. 

We have fulfilled the responsibilities described in the Auditor’s responsibilities for the audit of the consolidated financial 
statements section of our report, including in relation to these matters. Accordingly, our audit included the performance 
of procedures designed to respond to our assessment of the risks of material misstatement of the consolidated financial 
statements. The results of our audit procedures, including the procedures performed to address the matters below, 
provide the basis for our audit opinion on the accompanying consolidated financial statements. 

12  XLMedia PLC I Annual Report & Accounts 2016

Independent Auditors Report

Revenue 
recognition

Description  of  Key  Audit  Matter  and  why  a 
matter of most significance in the audit

Revenues  are  significant  to  the  consolidated 
financial statements based on their quantitative 
materiality.  As  such,  there  is  inherent  risk 
that  revenues  may  be  improperly  recognised, 
inflated or misappropriated.

Recognition  of  revenues  in  the  accounts  of 
the Group is a highly automated process. The 
Group  is  heavily  reliant  on  the  reliability  and 
continuity of its in-house IT platform to support 
automated  data  processing  in  its  recognition 
and recording of revenues.

Description of Auditor’s Response

In  2016  in  order  to  gain  the  required  level  of 
assurance,  we  performed  substantive  audit 
procedures relating to the recognition and recording 
of revenues, including tests of reconciliations from 
underlying  data  to  the  financial  accounts.  IT  audit 
specialists were deployed to assist in understanding 
the design and operation of the relevant IT systems 
and  in  performing  various  data  analyses  in  order 
to  test  completeness,  accuracy  and  timing  of  the 
recognition of revenues.

Goodwill 
Domains and 
Websites 
impairment 
test

As  of  31  December  2016,  the  total  carrying 
amount  of  goodwill,  domains  and  websites 
with  indefinite  useful  life  is  approximately 
USD  53  million.  In  accordance  with  IFRSs  as 
adopted  by  the  European  Union,  the  Group 
is  required  to  annually  test  these  assets  for 
impairment.  This  annual  impairment  test  was 
significant to our audit because the assessment 
process is complex and judgmental and based 
on assumptions that are affected by expected 
future market or economic conditions.

Our  audit  procedures  included,  among  others, 
using  our  specialists  to  assist  us  in  evaluating  the 
assumptions and methodologies used by the Group. 
In  particular,  we  assessed  the  recoverability  of 
these assets by reviewing management’s forecasts 
of  revenues  and  profitability.  We  evaluated  and 
tested the discount rates and allocation of expenses 
among the various segments. We also verified the 
adequacy of the disclosure of the assumptions and 
other  data  in  Note  9  to  the  consolidated  financial 
statements.

Taxation

The Group’s operations are subject to income 
tax in various jurisdictions. Taxation is significant 
to our audit because the assessments process 
is  complex  and  judgmental  and  the  amounts 
involved  are  material  to  the  consolidated 
financial statements as a whole.

We included in our team tax specialists to analyse 
and challenge the assumptions used to determine 
tax  provisions.  We  evaluated  and  tested  the 
underlying support, such as transfer price studies, 
for  the  calculation  of  income  taxes  in  the  various 
jurisdictions. We also assessed the adequacy of the 
Group’s disclosures in Note 14 to the consolidated 
financial statements.

Other information included in the Group’s 2016 Annual Report 
Other information consists of the information included in the Group’s 2016 Annual Report other than the consolidated 
financial statements and our auditor’s report thereon. Management is responsible for the other information. The Group’s 
2016 Annual Report is expected to be made available to us after the date of this auditor’s report. 

Our opinion on the consolidated financial statements does not cover the other information and we will not express any 
form of assurance conclusion thereon. 

In connection with our audit of the consolidated financial statements, our responsibility is to read the other information 
identified  above  when  it  becomes  available  and,  in  doing  so,  consider  whether  the  other  information  is  materially 
inconsistent with the consolidated financial statements or our knowledge obtained in the audit or otherwise appears 
to be materially misstated. 

Responsibilities of management and the board of directors for the consolidated financial statements
Management  is  responsible  for  the  preparation  and  fair  presentation  of  the  consolidated  financial  statements  in 
accordance with IFRSs as adopted by the European Union, and for such internal control as management determines 
is necessary to enable the preparation of consolidated financial statements that are free from material misstatement, 
whether due to fraud or error. 

In  preparing  the  consolidated  financial  statements,  management  is  responsible  for  assessing  the  Group’s  ability  to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern 
basis of accounting unless management either intends to liquidate the Group or to cease operations, or has no realistic 
alternative but to do so. 

The board of directors is responsible for overseeing the Group’s financial reporting process. 

XLMedia PLC I Annual Report & Accounts 2016  13

 
Independent Auditors Report

Auditor’s responsibilities for the audit of the consolidated financial statements 
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our 
opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance 
with ISAs will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and 
are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these consolidated financial statements. 

As part of an audit in accordance with ISAs, we exercise professional judgment and maintain professional skepticism 
throughout the audit. We also: 

• 

Identify and assess the risks of material misstatement of the consolidated financial statements, whether due to 
fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is 
sufficient  and  appropriate  to  provide  a  basis  for  our  opinion.  The  risk  of  not  detecting  a  material  misstatement 
resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional 
omissions, misrepresentations, or the override of internal control.

•  Obtain  an  understanding  of  internal  control  relevant  to  the  audit  in  order  to  design  audit  procedures  that  are 
appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the 
Group’s internal control.

•  Evaluate  the  appropriateness  of  accounting  policies  used  and  the  reasonableness  of  accounting  estimates  and 

related disclosures made by management.

•  Conclude on the appropriateness of management’s use of the going concern basis of accounting and, based on 
the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast 
significant doubt on the Group’s ability to continue as a going concern. If we conclude that a material uncertainty 
exists,  we  are  required  to  draw  attention  in  our  auditor’s  report  to  the  related  disclosures  in  the  consolidated 
financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on 
the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause 
the Group to cease to continue as a going concern.

•  Evaluate  the  overall  presentation,  structure  and  content  of  the  consolidated  financial  statements,  including  the 
disclosures, and whether the consolidated financial statements represent the underlying transactions and events 
in a manner that achieves fair presentation.

We communicate with the board of directors regarding, among other matters, the planned scope and timing of the 
audit and significant audit findings, including any significant deficiencies in internal control that we identify during our 
audit. 

We also provide the board of directors with a statement that we have complied with relevant ethical requirements 
regarding independence, and to communicate with them all relationships and other matters that may reasonably be 
thought to bear on our independence, and where applicable, related safeguards. 

From the matters communicated with the board of directors, we determine those matters that were of most significance 
in the audit of the consolidated financial statements of the year ended 31 December 2016 and are therefore the key 
audit matters. We describe these matters in our auditor’s report unless law or regulation precludes public disclosure 
about the matter or when, in extremely rare circumstances, we determine that a matter should not be communicated 
in our report because the adverse consequences of doing so would reasonably be expected to outweigh the public 
interest benefits of such communication. 

Report on other legal and regulatory requirements 
The  consolidated  financial  statements  have  been  prepared  in  accordance  with  the  requirements  of  the  Companies 
(Jersey) Law 1991. 

Beer Sheva, Israel 
6 March 2017

14  XLMedia PLC I Annual Report & Accounts 2016

Albert Perez

For and on behalf of 
KOST FORER GABBAY & KASIERER 
A Member of Ernst & Young Global

Consolidated Statements of Financial Position

 As of 31 December

2016

2015

2014

Note

 USD in thousands

Assets
Current assets:
Cash and cash equivalents
Short-term investments
Trade receivables
Other receivables
Financial derivatives

Non-current assets:
Long-term financial assets
Other receivables
Property and equipment
Goodwill
Deposit for acquisition of websites
Domains and websites
Other intangible assets
Deferred taxes

6(a)
7 (a)
7 (b)
11 (b)

6(b)

8
9
21 (a)
9
9
14

32,095
3,091
17,075
3,463
1,002

56,726

609
171
1,229
26,302
9,300
26,739
5,948
85

70,383

35,741
6,866
16,088
2,042
165

60,902

1,102
332
1,190
26,302
–
23,897
4,837
256

57,916

The accompanying notes are an integral part of the consolidated financial statements. 

127,109

118,818

27,351
16,714
11,548
1,895
264

57,772

333
456
864
19,586
–
16,728
4,014
–

41,981

99,753

XLMedia PLC I Annual Report & Accounts 2016  15

 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Financial Position

As of 31 December

2016

2015

2014

Note

USD in thousands

5 (b),(c)
10

5(b)
14

12

Liabilities and equity
Current liabilities:
Trade payables
Contingent consideration payable
Other liabilities and accounts payable

Non-current liabilities:
Contingent consideration payable
Deferred taxes
Other liabilities

Equity
Share capital
Share premium
Capital reserve from share-based 
transactions
Capital reserve from transaction with  
non-controlling interests

Retained earnings

Equity attributable to equity holders of the 
Company

Non-controlling interests

Total equity

*  Lower than USD 1 thousand.

9,274
–
14,196

23,470

–
126
228

354

*
66,812

1,208

(506)

34,349

101,863

1,422

103,285

127,109

11,146
5,373
12,151

28,670

–
317
155

472

*
64,447

1,390

(506)

22,774

88,105

1,571

89,676

118,818

9,073
3,396
7,764

20,233

3,233
332
42

3,607

*
62,271

1,784

(506)

12,072

75,621

292

75,913

99,753

The accompanying notes are an integral part of the consolidated financial statements.

6 March 2017

Date of approval of the 
financial statements

Chris Bell 
Chairman of the Board of 
Directors 

Ory Weihs 
Chief Executive Officer 

Yehuda Dahan 
Chief Financial Officer 

16  XLMedia PLC I Annual Report & Accounts 2016

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
Consolidated Statements of Profit and Loss and Other Comprehensive Income

Note

15

11(b)(1)

14

Revenues
Cost of revenues

Gross profit
Research and development expenses
Selling and marketing expenses
General and administrative expenses

Operating income before expenses in 
connection with IPO
Expenses in connection with IPO

Operating income after expenses in 
connection with IPO
Finance expenses
Finance income

Income before other expenses
Other expenses, net

Profit before taxes on income
Taxes on income

Net income and other comprehensive 
income

Attributable to:
Equity holders of the Company
Non-controlling interests

Earnings per share attributable to equity 
holders of the Company:

 12(d)

Basic earnings per share (in USD)

Diluted earnings per share (in USD)

Year ended 31 December

2016

2015

2014

USD in thousands 
(except per share data)

103,605
50,282

53,323
2,228
4,142
16,856

23,226

30,097
–

30,097
(403)
1,306

31,000
–

31,000
5,416

25,584

23,937
1,647

0.12

0.12

89,219
48,143

41,076
1,438
3,038
13,640

18,116

22,960
–

22,960
(523)
2,259

24,696
(403)

24,293
4,093

20,200

18,719
1,481

0.10

0.10

50,720
23,142

27,578
1,008
2,239
9,732

12,979

14,599
361

14,238
(1,001)
231

13,468
(229)

13,239
1,329

11,910

9,821
2,089

0.06

0.05

The accompanying notes are an integral part of the consolidated financial statements. 

XLMedia PLC I Annual Report & Accounts 2016  17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Consolidated Statements of Changes in Equity

Attributable to equity holders of the Company

Capital 
reserve from 
share-based 
transactions 

Capital 
reserve from 
transactions 
with non-
controlling 
interests

Share 
capital

Share 
premium

Retained 
earnings 

Non-
controlling 
interests

Total

Total 
Equity

64,447

1,390

(506)

22,774

88,105

1,571

89,676

USD in thousands

–
–

–
2,365
–

–
637

(819)
–

–
–

–
–
– 

23,937
–

(12,362)
–
–

23,937
637

(12,362)
1,546
–

1,647
9

–
–
(1,805)

25,584
646

(12,362)
1,546
(1,805)

66,812

1,208

(506)

34,349

101,863

1,422

103,285

*

–
–

–
*
 –

*

Attributable to equity holders of the Company

Capital 
reserve from 
share-based 
transactions 

Capital 
reserve from 
transactions 
with non-
controlling 
interests

Share 
capital

Share 
premium

Retained 
earnings 

Non-
controlling 
interests

Total

Total 
Equity

62,271

1,784

(506)

12,072

75,621

292

75,913

USD in thousands

–
–

–

–
2,176
–

64,447

–
839

–

–
(1,233)
–

1,390

–
–

–

–
–
–

18,719
–

18,719
839

1,481
–

20,200
839

–

–

(8,017)
–
–

(8,017)
943
–

492

–
–
(694)

492

(8,017)
943
(694)

(506)

22,774

88,105

1,571

89,676

*

–
–

–

–
*
–

*

Attributable to equity holders of the Company

Capital 
reserve from 
share-based 
transactions 

Capital 
reserve from 
transactions 
with non-
controlling 
interests

Share 
capital

Share 
premium

Retained 
earnings 

Non-
controlling 
interests

Total

Total 
Equity

14,311

–

47,936
–
–

–

–
24
–

479

–

–
1,317
–

–

–
(12)
–

USD in thousands

106

10,494

25,390

1,130

26,520

–

–
–
–

(612)

–
–
–

9,821

9,821

2,089

11,910

–
–
–

–

47,936
1,317
–

–
–
57

47,936
1,317
57

(612)

(878)

(1,490)

(8,243)
–
–

(8,243)
12
–

–
–
(2,106)

(8,243)
12
(2,106)

62,271

1,784

(506)

12,072

75,621

292

75,913

*

–

*
–
–

–

–
*
–

*

Balance as of 1 January 2016 
Net income and other comprehensive 
income
Cost of share-based payment
Dividend to equity holders of the 
Company
Exercise of options
Dividend to non-controlling interests

Balance as of 31 December 2016

Balance as of 1 January 2015 
Net income and other comprehensive 
income 
Cost of share–based payment 
Non–controlling interests arising from 
initially consolidated company 
Dividend to equity holders of the 
Company 
Exercise of options 
Dividend to non–controlling interests 

Balance as of 31 December 2015 

Balance as of 1 January 2014 
Net income and other comprehensive 
income 
Issue of share capital (net of issue costs 
of USD 6.2 million) 
Cost of share–based payment 
Increase of non–controlling interests 
Acquisition of non–controlling interests 
(Note 5(a)) 
Dividend to equity holders of the 
Company 
Exercise of options 
Dividend to non–controlling interests 

Balance as of 31 December 2014 

*)   Lower than USD 1 thousand. 

The accompanying notes are an integral part of the consolidated financial statements. 

18  XLMedia PLC I Annual Report & Accounts 2016

 
 
 
 
 
 
 
 
 
Consolidated Statements of Cash Flows

Cash flows from operating activities:
Net income

Adjustments to reconcile net income to net cash 
provided by operating activities:
Adjustments to the profit or loss items:
Depreciation and amortisation
Finance expense (income), net
Finance expense (income) from financial derivatives
Loss from sale of assets
Cost of share-based payment
Taxes on income
Exchange differences on balances of cash and cash 
equivalents

Changes in asset and liability items:
Decrease (increase) in trade receivables
Increase in other receivables
Decrease in related parties
Increase (decrease) in trade payables
Increase in other accounts payable
Increase in other long-term liabilities

Cash received (paid) during the period for:
Interest paid
Interest received
Taxes paid
Taxes received

Net cash provided by operating activities

Year ended 31 December

2016

2015

2014

USD in thousands

25,584

20,200

11,910

3,878
(69)
(837)
–
646
5,416

589

9,623

(987)
(930)
–
(1,872)
1,032
73

(2,684)

–
139
(5,710)
–

(5,571)

26,952

3,775
231
99
–
839
4,093

310

9,347

(3,580)
(432)
–
1,155
3,892
99

1,134

(2)
72
(2,352)
–

(2,282)

28,399

1,296
25
(264)
9
1,042
1,329

482

3,919

994
(608)
142
(256)
782
18

1,072

–
46
(421)
417

42

16,943

The accompanying notes are an integral part of the consolidated financial statements. 

XLMedia PLC I Annual Report & Accounts 2016  19

 
 
 
 
 
 
Consolidated Statements of Cash Flows

Cash flows from investing activities:
Purchase of property and equipment
Acquisition of initially consolidated companies
Payment of contingent consideration in respect of 
acquired company
Acquisition of domains, websites and other intangible 
assets
Deposit on account of acquisition of Domains and 
websites
Proceeds from sale of assets
Short- term and long-term investments, net

Net cash used in investing activities

Cash flows from financing activities:
Issue of share capital (net of issue costs)
Dividend paid to equity holders of the Company
Acquisition of non-controlling interests
Dividend paid to non-controlling interests
Repayment of liabilities to related parties
Exercise of options
Financing by non-controlling interests
Payments of liabilities to former shareholders of acquired 
subsidiary
Repayment of long-term and short-term liabilities

Net cash provided by (used in) financing activities

Exchange differences on balances of cash and cash 
equivalents

Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

Significant non-cash transactions:

Year ended 31 December

2016

2015

2014

USD in thousands

(479)
–

(5,500)

(6,742)

(9,300)
300
4,333

(17,388)

–
(12,362)
–

(1,805) 

–
1,546
–

–
–

(12,621)

(589)

(3,646)
35,741

32,095

(644)
(4,459)

(3,500)

(12,326)

–
300
9,625

(11,004)

–
(8,017)
–
(694)
–
943
–

(927)
–

(8,695)

(310)

8,390
27,351

35,741

(350)
(9,950)

–

(11,528)

–
328
(16,315)

(37,815)

48,917
(8,243)
(1,490)
(2,287)
(3,512)
12
57

–
(204)

33,250

(482)

11,896
15,455

27,351

Payables for acquisitions of domains and websites

649

–

1,712

The accompanying notes are an integral part of the consolidated financial statements. 

20  XLMedia PLC I Annual Report & Accounts 2016

 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 1:  GENERAL 

(a)  General description of the Group and its operations: 
The Group is an online performance marketing company. The Group attracts paying users from multiple online and mobile 
channels and directs them to online businesses who, in turn, convert such traffic into paying customers. 

Online traffic is attracted by the Group’s publications and advertisements and are then directed, by the Group, to its customers 
in return for mainly a share of the revenue generated by such user, a fee generated per user acquired, fixed fees or a hybrid 
of any of these models. 

For further information regarding online marketing and the Group’s business segments see Note 15. 

The Company commenced its operations in 2012. The Company’s registered office is located in 12 Castle Street, St Helier, 
Jersey. 

On 21 March 2014 the Company completed an Initial Public Offering (“IPO”) on the London Stock Exchange’s Alternative 
Investment Market (AIM), see Note 12 (b) (1). 

(b)  Definitions: 
In these financial statements: 

The Company

– XLMedia PLC.

The Group

Subsidiaries

– 

the Company and its consolidated subsidiaries

–  Entities that are controlled (as defined in IFRS 10) by the Company and whose 
accounts  are  consolidated  with  those  of  the  Company.  For  a  list  of  main 
subsidiaries companies see Note 20.

Related parties

–  as defined in IAS 24

Dollar/USD

–  U.S. dollar

(c)  Assessment of going concern: 
The Board of Directors has adopted the going concern basis of accounting in preparing the consolidated financial statements. 

NOTE 2:  SIGNIFICANT ACCOUNTING POLICIES 
The following accounting policies have been applied consistently in the financial statements for all periods presented, unless 
otherwise stated. 

(a)  Basis of presentation of the consolidated financial statements: 
These financial statements have been prepared in accordance with International Financial Reporting Standards as adopted 
by the European Union (“IFRS as adopted by the EU”) and in accordance with the requirements of the Companies (Jersey) 
Law 1991. 

The financial statements have been prepared on a cost basis, except for financial assets and liabilities (including derivatives) 
that are presented at fair value through profit or loss. 

The Company has elected to present profit or loss items using the function of expense method. 

In 2016 new Standards and amendments became effective but they had no effect on the consolidated financial statements. 

Classification of expenses in profit or loss 
Cost of revenues – includes mainly compensation of personnel, media buying costs, affiliates network costs and websites 
promotion and content. 

Research and development and Selling and marketing- includes primarily compensation of personnel. 

General and administrative – includes primarily compensation and related costs of personnel, amortisation and depreciation 
expenses, costs related to the Group’s facilities and fees for professional services. 

(b)  Consolidated financial statements: 
The consolidated financial statements comprise the financial statements of companies that are controlled by the Company 
(subsidiaries).  Control  is  achieved  when  the  Company  is  exposed,  or  has  rights,  to  variable  returns  from  its  involvement 
with the investee and has the ability to affect those returns through its power over the investee. Potential voting rights are 
considered when assessing whether an entity has control. The consolidation of the financial statements commences on the 
date on which control is obtained and ends when such control ceases. 

XLMedia PLC I Annual Report & Accounts 2016  21

Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(b)  Consolidated financial statements: continued
The  financial  statements  of  the  Company  and  of  the  subsidiaries  are  prepared  as  of  the  same  dates  and  periods.  The 
consolidated financial statements are prepared using uniform accounting policies by all companies in the Group. Significant 
intragroup balances and transactions and gains or losses resulting from intragroup transactions are eliminated in full in the 
consolidated financial statements. 

Non-controlling interests in subsidiaries represent the equity in subsidiaries not attributable, directly or indirectly, to a parent. 
Non-controlling interests are presented in equity separately from the equity attributable to the equity holders of the Company. 
Profit or loss and components of other comprehensive income are attributed to the Company and to non-controlling interests. 
Losses are attributed to non-controlling interests even if they result in a negative balance of non-controlling interests in the 
consolidated statement of financial position. 

The acquisition of an additional ownership interest in a subsidiary without a change of control is accounted for as an equity 
transaction in accordance with IFRS 10. 

(c)  Business combinations and goodwill: 
Business combinations are accounted for by applying the acquisition method. The cost of the acquisition is measured at the fair 
value of the consideration transferred on the date of acquisition with the addition of non-controlling interests in the acquiree. In 
each business combination, the Company chooses whether to measure the non-controlling interests in the acquiree based on 
their fair value on the date of acquisition or at their proportionate share in the fair value of the acquiree’s net identifiable assets. 

Direct acquisition costs are expensed as incurred. 

Contingent  consideration  is  recognised  at  fair  value  on  the  acquisition  date  and  classified  as  a  financial  asset  or  liability  in 
accordance with IAS 39. Subsequent changes in the fair value of the contingent consideration are recognised in profit or loss. 
If the contingent consideration is classified as an equity instrument, it is measured at fair value on the acquisition date without 
subsequent remeasurement. 

Goodwill is initially measured at cost which represents the excess of the acquisition consideration and the amount of non-
controlling interests over the net identifiable assets acquired and liabilities assumed. If the resulting amount is negative, the 
acquirer recognises the resulting gain on the acquisition date. 

After initial recognition, goodwill is measured at cost less any accumulated impairment losses. For purposes of evaluation of 
impairment of goodwill, goodwill purchased in a business combination is evaluated and attributed to the cash-generating units 
to which it had been allocated. 

Non-controlling interests of an entity represent the non-controlling shareholders’ share of the net income and comprehensive 
income  of  the  entity  and  their  share  of  the  net  assets  at  fair  value  upon  the  acquisition  of  the  entity.  The  non-controlling 
interests are presented in equity separately from the equity attributable to the equity holders of the Company. 

Business combinations in which the Company acquires an entity that is under the common control of the Parent Company 
is accounted for in a manner similar to a pooling of interests. The effect of this accounting is to reflect the financial position, 
results of operations and cash flows of the acquiree as if it had been a subsidiary of the Company for the entire period in which 
the  acquiree  had  been  under  the  control  of  the  Parent  Company.  Accordingly,  the  assets  acquired  and  liabilities  assumed 
are recorded based on their carrying amounts as reflected in the financial statements of the acquiree prior to the business 
combination. The excess of the consideration paid by the Company over the carrying amount of the net assets acquired is 
recorded as a reduction of equity in the statement of changes in equity. 

(d) Functional currency, presentation currency and foreign currency: 

1.  Functional currency and presentation currency: 

The functional and presentation currency of the Company and of its subsidiaries is the U.S. dollar (“USD”). 

2.  Transactions, assets and liabilities in foreign currency: 

 Transactions denominated in foreign currency are recorded upon initial recognition at the exchange rate at the date of the 
transaction. After initial recognition, monetary assets and liabilities denominated in foreign currency are translated at the 
end of each reporting period into the functional currency at the exchange rate at that date. Exchange rate differences, 
other than those capitalised to qualifying assets or recorded in equity in hedges, are recognised in profit or loss. Non-
monetary assets and liabilities measured at cost in foreign currency are translated at the exchange rate at the date of the 
transaction. Non-monetary assets and liabilities denominated in foreign currency and measured at fair value are translated 
into the functional currency using the exchange rate prevailing at the date when the fair value was determined. 

(e)  Cash equivalents: 
Cash equivalents are considered as highly liquid investments, including unrestricted short- term bank deposits with an original 
maturity of three months or less from the date of acquisition or with a maturity of more than three months, but which are 
redeemable on demand without penalty and which form part of the Group’s cash management. 

22  XLMedia PLC I Annual Report & Accounts 2016

 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(f)  Short-term and long-term deposits: 
Short-term bank deposits are deposits with an original maturity of more than three months and less than twelve months from 
the date of acquisition. Long-term deposits are deposits with maturity of more than twelve months from the reporting date. 
The deposits are presented according to their terms of deposit. 

(g)  Allowance for doubtful accounts: 
The  allowance  for  doubtful  accounts  is  determined  in  respect  of  specific  debts  whose  collection,  in  the  opinion  of  the 
Company’s management, is doubtful. The Company did not recognise an allowance in respect of groups of customers that are 
collectively assessed for impairment since it did not identify any groups of customers which bear similar credit risks. Impaired 
debts are derecognised when they are assessed as uncollectible. 

(h)  Revenue recognition: 
Revenues  are  recognised  in  profit  or  loss  when  the  revenues  can  be  measured  reliably,  it  is  probable  that  the  economic 
benefits  associated  with  the  transaction  will  flow  to  the  Group  and  the  costs  incurred  or  to  be  incurred  in  respect  of  the 
transaction can be measured reliably. When the Group acts as a principal and is exposed to the risks associated with the 
transaction, revenues are presented on a gross basis. When the Group acts as an agent and is not exposed to the risks and 
rewards associated with the transaction, revenues are presented on a net basis. Revenues are measured at the fair value of 
the consideration received. 

(i)  Taxes on income: 
Current or deferred taxes are recognised in profit or loss, except to the extent that they relate to items which are recognised 
in other comprehensive income or equity. 

1.  Current taxes: 

 The current tax liability is measured using the tax rates and tax laws that have been enacted or substantively enacted by 
the reporting date as well as adjustments required in connection with the tax liability in respect of previous years. 

2.  Deferred taxes: 

 Deferred taxes are computed in respect of temporary differences between the carrying amounts in the financial statements 
and the amounts attributed for tax purposes. 

 Deferred taxes are measured at the tax rate that is expected to apply when the asset is realised or the liability is settled, 
based on tax laws that have been enacted or substantively enacted by the reporting date. 

 Deferred tax assets are reviewed at each reporting date and reduced to the extent that it is not probable that they will be 
utilised. Deductible temporary differences for which deferred tax assets had not been recognised are reviewed at each 
reporting date and a respective deferred tax asset is recognised to the extent that their utilisation is probable. 

 Taxes  that  would  apply  in  the  event  of  the  disposal  of  investments  in  investees  have  not  been  taken  into  account  in 
computing  deferred  taxes,  as  long  as  the  disposal  of  the  investments  in  investees  is  not  probable  in  the  foreseeable 
future. Also, deferred taxes that would apply in the event of distribution of earnings by investees as dividends have not 
been taken into account in computing deferred taxes, since the distribution of dividends does not involve an additional 
tax liability or since it is the Group’s policy not to initiate distribution of dividends from a subsidiary that would trigger an 
additional tax liability. 

 Deferred taxes are offset if there is a legally enforceable right to offset a current tax asset against a current tax liability and 
the deferred taxes relate to the same taxpayer and the same taxation authority. 

(j)  Leases: 
The criteria for classifying leases as finance or operating leases depend on the substance of the agreements and are made at 
the inception of the lease in accordance with the following principles as set out in IAS 17. 

Operating leases – the Group as lessee: 
Lease agreements are classified as an operating lease if they do not transfer substantially all the risks and benefits incidental 
to ownership of the leased asset. Lease payments are recognised as an expense in profit or loss on a straight-line basis over 
the lease term. 

(k)  Property and equipment:
Property and equipment are measured at cost, including directly attributable costs, less accumulated depreciation.

XLMedia PLC I Annual Report & Accounts 2016  23

 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(k)  Property and equipment: continued
Depreciation is calculated on a straight-line basis over the useful life of the assets at annual rates as follows:

Office furniture and equipment
Computers and peripheral equipment
Leasehold improvement (over the lease term)

  mainly %

10%
33%
12.5%

Leasehold improvements are depreciated on a straight-line basis over the shorter of the lease term (including any extension 
option held by the Group and intended to be exercised) and the expected life of the improvement.

The useful life, depreciation method and residual value of an asset are reviewed at least each year-end and any changes are 
accounted for prospectively as a change in accounting estimate.

Depreciation of an asset ceases at the earlier of the date that the asset is classified as held for sale and the date that the asset 
is derecognised. An asset is derecognised on disposal or when no further economic benefits are expected from its use.

Intangible assets:

(l) 
Separately acquired intangible assets are measured on initial recognition at cost including directly attributable costs. Intangible 
assets acquired in a business combination are measured at fair value at the acquisition date. Expenditures relating to internally 
generated intangible assets, excluding capitalised development costs, are recognised in profit or loss when incurred.

Intangible assets with a finite useful life are amortised over their useful life and reviewed for impairment whenever there is 
an indication that the asset may be impaired. The amortisation period and the amortisation method for an intangible asset are 
reviewed at least at each year end.

Intangible  assets  (domains  and  websites)  with  indefinite  useful  lives  are  not  systematically  amortised  and  are  tested  for 
impairment annually or whenever there is an indication that the intangible asset may be impaired. Since the content of the 
domains  and  websites  is  being  updated  on  a  current  basis  management  believes  that  these  assets  have  indefinite  useful 
lives. The useful life of these assets is reviewed annually to determine whether their indefinite life assessment continues 
to be supportable. If the events and circumstances do not continue to support the assessment, the change in the useful life 
assessment from indefinite to finite is accounted for prospectively as a change in accounting estimate and on that date the 
asset is tested for impairment. Commencing from that date, the asset is amortised systematically over its useful life.

Research and development expenditures: 
Research expenditures are recognised in profit or loss when incurred. An intangible asset arising from a development project 
or from the development phase of an internal project is recognised if the Group can demonstrate: the technical feasibility of 
completing the intangible asset so that it will be available for use or sale; the Company’s intention to complete the intangible 
asset and use or sell it; the Company’s ability to use or sell the intangible asset; how the intangible asset will generate future 
economic benefits; the availability of adequate technical, financial and other resources to complete the intangible asset; and 
the Company’s ability to measure reliably the expenditure attributable to the intangible asset during its development. 

The asset is measured at cost less any accumulated amortisation and any accumulated impairment losses. Amortisation of 
the asset begins when development is complete and the asset is available for use. The asset is amortised over its useful life. 
Testing of impairment is performed annually over the period of the development project. 

Software: 
The Group’s assets include computer systems comprising hardware and software. Software forming an integral part of the 
hardware to the extent that the hardware cannot function without the programs installed on it is classified as property and 
equipment. In contrast, software that adds functionality to the hardware is classified as an intangible asset. 

The useful life of intangible assets is as follows: 

Systems and software (purchased and in- house development cost)
are amortised on a straight-line basis over the useful life

33%

Non-competition is amortised on a straight line basis over the agreement term (between 2 to 3 years).

(m)  Impairment of non-financial assets:
The Group evaluates the need to record an impairment of the carrying amount of non-financial assets whenever events or 
changes in circumstances indicate that the carrying amount is not recoverable.

24  XLMedia PLC I Annual Report & Accounts 2016

 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(m)  Impairment of non-financial assets: continued
If the carrying amount of non-financial assets exceeds their recoverable amount, the assets are reduced to their recoverable 
amount. The recoverable amount is the higher of fair value less costs of sale and value in use. In measuring value in use, 
the expected future cash flows are discounted using a pre-tax discount rate that reflects the risks specific to the asset. The 
recoverable amount of an asset that does not generate independent cash flows is determined for the cash-generating unit to 
which the asset belongs. Impairment losses are recognised in profit or loss.

An impairment loss of an asset, other than goodwill, is reversed only if there have been changes in the estimates used to 
determine the asset’s recoverable amount since the last impairment loss was recognised. Reversal of an impairment loss, as 
above, shall not be increased above the lower of the carrying amount that would have been determined (net of depreciation 
or amortisation) had no impairment loss been recognised for the asset in prior years, and its recoverable amount. The reversal 
of impairment loss of an asset presented at cost is recognised in profit or loss.

The following criteria are applied in assessing impairment of these specific assets: 

1.  Goodwill 

 The Company reviews goodwill for impairment once a year as of 31 December or more frequently if events or changes in 
circumstances indicate that there is impairment need for such review. 

 Goodwill is tested for impairment by assessing the recoverable amount of the cash- generating unit (or group of cash-
generating units) to which the goodwill has been allocated. An impairment loss is recognised if the recoverable amount of 
the cash-generating unit (or group of cash-generating units) to which goodwill has been allocated is less than the carrying 
amount of the cash-generating unit (or group of cash-generating units). Any impairment loss is allocated first to goodwill. 
Impairment losses recognised for goodwill cannot be reversed in subsequent periods. 

2.  Domains and websites – Intangible assets with an indefinite useful life that are not systematically amortised. 

 The impairment test is performed annually, on 31 December, or more frequently if events or changes in circumstances 
indicate that there is an impairment. 

(n)  Financial instruments: 

1.  Financial assets: 

 Financial assets within the scope of IAS 39 are initially recognized at fair value plus directly attributable transaction costs, 
except for financial assets measured at fair value through profit or loss in respect of which transaction costs are recorded 
in profit or loss. 

a)  Financial assets at fair value through profit or loss: 

 This  category  includes  financial  assets  held  for  trading  (derivatives)  and  financial  assets  designated  upon  initial 
recognition as at fair value through profit or loss. 

b)  Loans and receivables: 

 Loans  and  receivables  are  investments  with  fixed  or  determinable  payments  that  are  not  quoted  in  an  active 
market. After initial recognition, loans are measured based on their terms at amortised cost plus directly attributable 
transaction costs using the effective interest method and less any impairment losses. Short-term borrowings are 
measured based on their terms, normally at face value. 

2.  Financial liabilities: 

 Financial liabilities are initially recognized at fair value. Loans and other liabilities measured subsequently at amortised cost 
are measured initially at fair value less direct transaction costs. 

 After  initial  recognition,  loans  and  other  liabilities  are  measured  based  on  their  terms  at  amortised  cost  less  directly 
attributable transaction costs using the effective interest method. 

3.  Derecognition of financial instruments: 

a)  Financial assets: 

 A financial asset is derecognised when the contractual rights to the cash flows from the financial asset expire or the 
Group has transferred its contractual rights to receive cash flows from the financial asset or assumes an obligation 
to pay the cash flows in full without material delay to a third party and has transferred substantially all the risks and 
rewards of the asset, or has neither transferred nor retained substantially all the risks and rewards of the asset, but 
has transferred control of the asset. 

b)  Financial liabilities: 

 A financial liability is derecognised when it is extinguished, that is when the obligation is discharged or cancelled or 
expires. A financial liability is extinguished when the Group discharges the liability by paying in cash, other financial 
assets, goods or services; or is legally released from the liability. 

XLMedia PLC I Annual Report & Accounts 2016  25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(n)  Financial instruments: continued

4. 

Impairment of financial assets: 
 The  Group  assesses  at  the  end  of  each  reporting  period  whether  there  is  any  objective  evidence  of  impairment  of  a 
financial asset or group of financial assets as follows:

Financial assets carried at amortised cost:
 Objective evidence of impairment exists when one or more events that have occurred after initial recognition of the asset 
have a negative impact on the estimated future cash flows. The amount of the loss recorded in profit or loss is measured 
as the difference between the asset’s carrying amount and the present value of estimated future cash flows (excluding 
future credit losses that have not yet been incurred) discounted at the financial asset’s original effective interest rate. 

(o)  Derivative financial instruments: 
The  Group  enters  into  contracts  for  derivative  financial  instruments  such  as  forward  currency  contracts  to  hedge  risks 
associated with foreign exchange fluctuations. Such derivative financial instruments that do not qualify for hedge accounting 
are initially recognised at fair value at the inception of the contract and are subsequently remeasured at fair value. Changes in 
the fair value of these instruments are recorded immediately in profit or loss. 

(p)  Fair value measurement:
Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date.

Fair value measurement is based on the assumption that the transaction will take place in the asset’s or the liability’s principal 
market, or in the absence of a principal market, in the most advantageous market.

The fair value of an asset or a liability is measured using the assumptions that market participants would use when pricing the 
asset or liability, assuming that market participants act in their economic best interest.

The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data are available to 
measure fair value, maximising the use of relevant observable inputs and minimising the use of unobservable inputs.

All assets and liabilities measured at fair value or for which fair value is disclosed are categorised into levels within the fair value 
hierarchy based on the lowest level input that is significant to the entire fair value measurement:

Level 1

Level 2

Level 3

–

– 

–

quoted prices (unadjusted) in active markets for identical assets or liabilities.

inputs other than quoted prices included within Level 1 that are observable either directly or indirectly.

inputs that are not based on observable market data (valuation techniques which use inputs that are not based 
on observable market data).

(q)  Provisions: 
A  provision  in  accordance  with  IAS  37  is  recognised  when  the  Group  has  a  present  obligation  (legal  or  constructive)  as  a 
result of a past event, it is probable that an outflow of resources embodying economic benefits will be required to settle the 
obligation and a reliable estimate can be made of the amount of the obligation. When the Group expects part or all of the 
expense to be reimbursed, for example under an insurance contract, the reimbursement is recognised as a separate asset but 
only when the reimbursement is virtually certain. The expense is recognised in profit or loss net of the reimbursed amount. 

(r)  Employee benefit liabilities: 
The Group has several employee benefit plans: 

1.  Short-term employee benefits: 

 Short-term  employee  benefits  include  salaries,  paid  annual  leave,  paid  sick  leave,  recreation  and  social  security 
contributions and are recognised as expenses as the services are rendered. A liability in respect of a cash bonus or a 
profit-sharing plan is recognised when the Group has a legal or constructive obligation to make such payment as a result 
of past service rendered by an employee and a reliable estimate of the amount can be made. 

2.  Post-employment benefits: 

 The plans are financed by contributions to insurance companies or pension funds and classified as defined contribution 
plans. 

 The Israeli subsidiaries of the Group have defined contribution plans pursuant to Section 14 to the Severance Pay Law 
under  which  the  subsidiary  pays  fixed  contributions  and  will  have  no  legal  or  constructive  obligation  to  pay  further 
contributions if the fund does not hold sufficient amounts to pay all employee benefits relating to employee service in 
the current and prior periods. Contributions to the defined contribution plan in respect of severance or retirement pay are 
recognised as an expense when contributed concurrently with performance of the employee’s services. 

26  XLMedia PLC I Annual Report & Accounts 2016

 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(s)  Share-based payment transactions: 
The  Group’s  employees  and  officers  are  entitled  to  remuneration  in  the  form  of  equity-  settled  share-based  payment 
transactions. 

Equity-settled transactions: 
The cost of equity-settled transactions with employees and officers is measured at the fair value of the equity instruments 
granted at grant date. The fair value is determined using an acceptable option pricing model - additional details are given in 
Note 13. 

In estimating fair value, the vesting conditions (consisting of service conditions and performance conditions other than market 
conditions) are not taken into account. 

As for other service providers, the cost of the transaction is measured at the fair value of the goods or services received as 
consideration for equity instruments granted. 

The cost of equity-settled transactions is recognised in profit or loss together with a corresponding increase in equity during 
the period which the performance is to be satisfied ending on the date on which the relevant employees or officers become 
entitled to the award (the “Vesting Period”). The cumulative expense recognised for equity-settled transactions at the end 
of each reporting period until the vesting date reflects the extent to which the Vesting Period has expired and the Group’s 
best estimate of the number of equity instruments that will ultimately vest. No expense is recognised for awards that do not 
ultimately vest. 

(t)  Earnings per share: 
Earnings per share are calculated by dividing the net income attributable to equity holders of the Company by the number 
of Ordinary Shares outstanding during the period. The Company’s share of earnings of investees is included based on the 
earnings per share of the investees multiplied by the number of shares held by the Company. If the number of Ordinary Shares 
outstanding increases as a result of a capitalisation, bonus issue, or share split, the calculation of earnings per share for all 
periods presented are adjusted retrospectively. 

Potential  Ordinary  shares  are  included  in  the  computation  of  diluted  earnings  per  share  when  their  conversion  decreases 
earnings per share from continuing operations. Potential Ordinary shares that are converted during the period are included in 
diluted earnings per share only until the conversion date and from that date in basic earnings per share. 

NOTE 3:  SIGNIFICANT ACCOUNTING JUDGMENTS, ESTIMATES AND ASSUMPTIONS USED IN THE 
PREPARATION OF THE FINANCIAL STATEMENTS. 

(a)  Judgments: 
In the process of applying the significant accounting policies, the Group made the following judgments which have the most 
significant effect on the amounts recognised in the financial statements: 

–  Business combinations: 

 The  Group  is  required  to  allocate  the  acquisition  cost  of  entities  and  activities  through  business  combinations  on  the 
basis  of  the  fair  value  of  the  acquired  assets  and  assumed  liabilities.  The  Group  uses  external  and  internal  valuations 
to  determine  the  fair  value.  The  valuations  include  management  estimates  and  assumptions  as  for  future  cash  flow 
projections from the acquired business and selection of models to compute the fair value of the acquired components and 
their depreciation period. Management estimates influence the amounts of the acquired assets and assumed liabilities 
and depreciation and amortisation in profit or loss. 

(b)  Estimations and assumptions: 
The preparation of the financial statements requires management to make estimates and assumptions that have an effect on 
the application of the accounting policies and on the reported amounts of assets, liabilities, revenues and expenses. Changes 
in accounting estimates are reported in the period of the change in estimate. 

The key assumptions made in the financial statements concerning uncertainties at the end of the reporting period and the 
critical  estimates  computed  by  the  Group  that  may  result  in  a  material  adjustment  to  the  carrying  amounts  of  assets  and 
liabilities within the next financial year are discussed below. 

– 

– 

Impairment of goodwill, domains and websites: 
 The Group reviews goodwill, domains and websites for impairment at least once a year. This requires management to 
make an estimate of the projected future cash flows from the continuing use of the cash-generating unit to which the 
assets are allocated and also to choose a suitable discount rate for those cash flows. See also Note 9. 

Income taxes 
 The  Group  is  subject  to  income  tax  in  various  jurisdictions  and  judgment  is  required  in  determining  the  provision  for 
income taxes. During the ordinary course of business, there are transactions and calculations for which the ultimate tax 
determination may be uncertain. The Group recognises tax liabilities based on assumptions supported by, among others, 
transfer price studies. The Group believes that its accruals for tax liabilities are adequate for all open audit years based on 
its assessment of many factors including past experience and interpretations of tax law. See also Note 14. 

XLMedia PLC I Annual Report & Accounts 2016  27

 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 3:  SIGNIFICANT ACCOUNTING JUDGMENTS, ESTIMATES AND ASSUMPTIONS USED IN THE 
PREPARATION OF THE FINANCIAL STATEMENTS. continued

NOTE 4:  DISCLOSURE OF NEW STANDARDS 
Standards and interpretations that have been issued and are relevant to the Company’s financial statements and activities, but 
are not yet effective, are described below. 

(a)  IFRS 15, “Revenue from Contracts with Customers”: 
IFRS 15 was issued by the IASB in May 2014. 

IFRS 15 replaces IAS 18, “Revenue” and several other revenue recognition standards. IFRS 15 outlines a single comprehensive 
model  for  entities  to  use  in  accounting  for  revenue  arising  from  contracts  with  customers.  The  core  principle  is  that  an 
entity recognises revenue to depict the transfer of promised goods or services to customers in an amount that reflects the 
consideration to which the entity expects to be entitled in exchange for those goods or services. 

IFRS 15 is effective for reporting periods beginning on or after 1 January 2018 with early application permitted. Entities can 
choose to apply IFRS retrospectively or to use a modified transition approach. 

The Group is evaluating the possible impact of IFRS 15 but is presently unable to assess its effect, if any, on the financial 
statements. 

(b)  IFRS 9, “Financial Instruments”: 
In July 2014, the IASB issued the final and complete version of IFRS 9, “Financial Instruments” (“IFRS 9”), which replaces IAS 
39, “Financial Instruments: Recognition and Measurement”. IFRS 9 mainly focuses on the classification and measurement of 
financial assets and it applies to all assets in the scope of IAS 39. 

According  to  IFRS  9,  all  financial  assets  are  measured  at  fair  value  upon  initial  recognition.  In  subsequent  periods,  debt 
instruments  are  measured  at  amortized  cost  only  if  certain  conditions  are  met.  IFRS  9  also  includes  a  new  model  for 
measurement of impairment of financial assets. 

Subsequent measurement of all other debt instruments and financial assets should be at fair value. 

According to IFRS 9, the provisions of IAS 39 will continue to apply to derecognition and to financial liabilities for which the fair 
value option has not been elected. IFRS 9 also prescribes new hedge accounting requirements. 

IFRS 9 is to be applied for annual periods beginning on 1 January, 2018. Early adoption is permitted. 

The  Group  is  evaluating  the  possible  impact  of  IFRS  9  but  is  presently  unable  to  assess  its  effect,  if  any,  on  the  financial 
statements. 

IFRS 16, “Leases”: 

(c) 
In January 2016, the IASB issued IFRS 16, “Leases”, (the “new Standard”). According to the new Standard, a lease is a 
contract, or part of a contract, that conveys the right to use an asset (the underlying asset) for a period of time in exchange 
for consideration. 

According to the new Standard: 
Lessees are required to recognise an asset and a corresponding liability in the statement of financial position in respect of 
all  leases  (except  in  certain  cases)  similar  to  the  accounting  treatment  of  finance  leases  according  to  the  existing  IAS  17, 
“Leases”. 

Lessees are required to initially recognise a lease liability for the obligation to make lease payments and a corresponding right-
of-use asset. Lessees will also recognise interest and depreciation expenses separately. 

The new Standard is effective for annual periods beginning on or after 1 January, 2019. Earlier application is permitted provided 
that IFRS 15, “Revenue from Contracts with Customers”, is simultaneously applied. 

For leases existing at the date of transition, the new Standard permits lessees to use either a full retrospective approach, or a 
modified retrospective approach, with certain transition relief whereby restatement of comparative data is not required. 

The Group believes that the new Standard is not expected to have a material impact on the financial statements. 

(d)  Amendments to IAS 7, “Statement of Cash Flows”, regarding additional disclosures of financial liabilities: 
In January 2016, the IASB issued amendments to IAS 7, “Statement of Cash Flows”, (the “Amendments”) which require 
providing  additional  disclosures  of  financial  liabilities.  The  Amendments  require  presenting  the  movement  between  the 
opening  balance  and  the  closing  balance  of  financial  liabilities,  including  changes  arising  from  cash  flows  from  financing 
activities, changes arising from obtaining or losing control in investees, the effect of changes in foreign exchange rates and 
changes in fair value. 

The  Amendments  are  effective  for  annual  periods  beginning  on  or  after  1  January,  2017.  No  disclosure  is  required  for 
comparative figures in previous periods before the effective date of the Amendments. Earlier application is permitted. 

The Group will include the disclosures in the financial statements when applicable. 

28  XLMedia PLC I Annual Report & Accounts 2016

Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 5:  BUSINESS COMBINATIONS 

(a)  Publishing Joint Venture (“JV”) 
The Company holds the majority stake in a Joint Venture that is active in operating publishing websites in Scandinavia. 

The Group elected to measure the non-controlling interests in the JV at their proportionate share of the fair value of the JV’s 
net identifiable assets. 

On  14  September  2014,  the  Company  signed  an  agreement  to  acquire  an  additional  21%  interest  in  the  JV  for  a  cash 
consideration of USD 1.49 million. Subsequent to the acquisition the Company holds 93% interest in the JV. 

As  a  result  of  the  acquisition  in  2014,  the  difference  between  the  consideration  and  the  decrease  in  the  non-controlling 
interests was recorded in capital reserve from transactions with non-controlling interests in the amount of USD 612 thousands. 

(b)  Acquisition of initially consolidated company – Dau-Up Clicksmob Ltd (formerly ExciteAd Digital Marketing 
Ltd.) (“Dau-Up”): 
On  31  August  2014,  the  Company  acquired  100%  of  the  shares  of  Dau-Up,  a  leading  social  gaming  marketing  company, 
for a consideration of up to USD 19 million in cash. The Company paid USD 12 million in cash and two additional contingent 
payments  of  an  aggregate  USD  7  million  (“Contingent  Consideration”)  were  made  based  on  Dau-  Up’s  target  adjusted 
EBITDA during the first and second years starting 1 July 2014. 

Total acquisition cost:

Cash paid

Payables for acquisition

Contingent consideration liability

Total acquisition cost

Acquisition cost allocation:

Fair value of identifiable net assets

Goodwill arising on acquisition

USD in 
thousands

12,000

66

6,521

18,587

1,417

17,170

18,587

The goodwill arising on acquisition is attributed to the expected benefits from the synergies of the combination of the activities 
of the Company and the acquiree. 

(c)  Acquisition of initially consolidated company- Marmar Media Ltd (“Marmar”):
On 1 July 2015 the Company acquired a controlling interest (54%) in Marmar, a performance media company for web and 
mobile.

The total consideration for the acquisition was up to $7.36 million in cash, comprised of an initial payment of $5.36 million and 
additional contingent consideration of $2 million which was paid in 2016 based on Marmar’s EBITDA performance during the 
year ending March 2016. .

Total acquisition cost:

Cash paid

Contingent consideration liability

Total acquisition cost

USD in 
thousands

5,360

1,934

7,294

XLMedia PLC I Annual Report & Accounts 2016  29

  
 
  
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 5:  BUSINESS COMBINATIONS continued

(c)  Acquisition of initially consolidated company- Marmar Media Ltd (“Marmar”): continued

Acquisition cost allocation:

Fair value of identifiable net assets

Goodwill arising on acquisition

Non-controlling interests (*)

Total acquisition cost

1,070

6,716

(492)

7,294

(*) The non-controlling interests are measured at their proportionate share of the fair value of the subsidiary’s net identifiable assets. 

The goodwill arising on acquisition is attributed to the expected benefits from the synergies of the combination of the activities 
of the Company and the acquiree. 

(d)  Subsequent to the reporting period, Dau-Up has signed an agreement to acquire the business and assets of 
ClicksMob Inc., for more details see Note 21. 

NOTE 6:  SHORT-TERM AND LONG-TERM INVESTMENTS 

Short-term investments:

Short-term bank deposits (a):

In USD

In NIS

In EURO

Financial assets designated at fair value through profit and 
loss:

US Government bonds

Long-term financial assets

Bank deposit- in NIS (b)

Annual
interest
rate *)

0.7%

0.2%

As of 31 December

2016

2015

2014

USD in thousands

1,576

1,500

15

3,091

–

3,091

6,000

853

13

6,866

–

6,866

8,508

203

–

8,711

8,003

16,714

609

1,102

333

*)  The above interest rates are the weighted average rates as of 31 December 2016. 

(a)   Includes-  deposits  with  fixed  liens  recorded  as  security  for  credit  card  transactions  in  connection  with  advertising  campaigns  and  other  online 

purchasing over the internet. 

(b)   The Group recorded fixed liens on long-term bank deposits, against bank guarantee provided in connection with its lease agreement on property and 

credit card transactions, (see Note 16 (a)). 

NOTE 7: TRADE AND OTHER RECEIVABLES 

a.  Trade receivables: 

Open accounts

Less – allowance for doubtful accounts

Trade receivables, net

As of 31 December

2016

2015

2014

USD in thousands

17,610

535

17,075

16,761

673

16,088

11,888

340

11,548

As of 31 December 2016 the Group has no material amounts that are past due and not impaired. 

See Note 11(b) (2) on credit risk of trade receivables. 

30  XLMedia PLC I Annual Report & Accounts 2016

  
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 7: TRADE AND OTHER RECEIVABLES continued

b.  Other receivables:  

Prepaid expenses

Government authorities

Current maturity of long-term receivables

Other receivables

NOTE 8:  PROPERTY AND EQUIPMENT 

Cost:

Balance as of 1 January 2014

Acquisitions during the year

Acquisition of initially consolidated company *)

Disposals during the year

Balance as of 31 December 2014

Acquisitions during the year

Acquisition of initially consolidated company *)

Balance as of 31 December 2015

Acquisitions during the year

Balance as of 31 December 2016

Accumulated depreciation:

Balance as of 1 January 2014

Disposals during the year

Depreciation during the year

Balance as of 31 December 2014

Depreciation during the year

Balance as of 31 December 2015

Depreciation during the year

Balance as of 31 December 2016

Depreciated cost as of 31 December 2016

Depreciated cost as of 31 December 2015

Depreciated cost as of 31 December 2014

*)  See Note 5(b) and (c). 

As of 31 December

2016

2015

2014

USD in thousands

1,841

1,256

762

410

450

227

228

331

907

75

534

379

3,463

2,042

1,895

Computers, 
furniture, 
office 
equipment and 
others

Leasehold 
improvements

USD in thousands

876

337

50

(59)

1,204

516

51

1,771

398

2,169

206

(22)

247

431

350

781

405

1,186

983

990

773

122

13

19

–

154

128

–

282

81

363

54

–

9

63

19

82

35

117

246

200

91

Total

998

350

69

(59)

1,358

644

51

2,053

479

2,532

260

(22)

256

494

369

863

440

1,303

1,229

1,190

864

XLMedia PLC I Annual Report & Accounts 2016  31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 9:  GOODWILL, DOMAINS AND WEBSITES AND OTHER INTANGIBLE ASSETS 

a.  Composition and movement:  

Domains 
and 
websites

Non- 
competition

USD in thousands

Systems, 
software 
and 
other

Cost:

Balance as of 1 January 2014

Acquisition of initially consolidated company *)

Acquisitions during the year

Costs capitalised during the year (in-house 
development cost)

Balance as of 31 December 2014

Acquisition of initially consolidated company *)

Acquisitions during the year

Costs capitalised during the year (in-house 
development cost)

Goodwill

2,416

17,170

–

–

19,586

6,716

–

–

Balance as of 31 December 2015

26,302

Acquisitions during the year

Costs capitalised during the year (in-house 
development cost)

–

–

5,495

–

11,233

–

16,728

–

7,169

–

23,897

3,042

–

Balance as of 31 December 2016

26,302

26,939

Accumulated amortisation and impairment:

Balance as of 1 January 2014

Amortisation during the year

Balance as of 31 December 2014

Amortisation during the year

Balance as of 31 December 2015

Amortisation during the year

Impairment loss

Balance as of 31 December 2016

–

–

–

–

–

–

–

–

Amortised cost as of 31 December 2016

Amortised cost as of 31 December 2015

Amortised cost as of 31 December 2014

26,302

26,302

19,586

*)  See Note 5(b) and 5(c). 

–

–

–

–

–

–

200

200

26,739

23,897

16,728

Total

10,189

18,859

12,325

915

42,288

7,190

8,881

2,043

60,402

4,343

3,048

67,793

920

1,040

1,960

3,406

5,366

2,968

470

8,804

58,989

55,036

40,328

1,401

721

358

–

2,480

474

251

–

3,205

196

–

3,401

790

528

1,318

552

1,870

645

270

2,785

616

1,335

1,162

877

968

734

915

3,494

–

1,461

2,043

6,998

1,105

3,048

11,151

130

512

642

2,854

3,496

2,323

–

5,819

5,332

3,502

2,852

Impairment of goodwill and intangible assets with an indefinite useful life:

b. 
Following  are  the  carrying  amounts  of  goodwill,  domains  and  websites  allocated  to  cash  generating  units  (“CGU”)  that 
comprise the following segments:

Publishing segment (1)

Media segment (2)

32  XLMedia PLC I Annual Report & Accounts 2016

Domains 
and 
websites

Goodwill

USD in thousands

2,416

23,886

26,302

26,739

–

26,739

Total

29,155

23,886

53,041

  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 9:  GOODWILL, DOMAINS AND WEBSITES AND OTHER INTANGIBLE ASSETS continued

b. 

Impairment of goodwill and intangible assets with an indefinite useful life: continued

(1)  Publishing segment 

 The recoverable amounts of domains and websites were determined based on a value in use calculation using estimated 
cash flow projections. The recoverable amount of the publishing segment CGUs to which the goodwill was allocated, was 
determined based on a value in use calculation using estimated cash flow projections. The pre-tax discount rate applied 
to the cash flow projections is 12.1% (2015 – 12.9%). The projected cash flows are estimated using a fixed growth rate 
of 3% (2015 – 3%). 

 The key assumptions used in calculating the value in use: 

 Revenues and operational profit – the revenues and the profit rate assumptions are based on management expectations 
as reflected in the Group’s budget for the coming year approved by the Company’s board and in management’s forecasted 
cash flows for the following three years. 

 Discount rate – the discount rate reflects management’s assumptions regarding the CGU’s specific risk premium.

 Growth rate – the growth rate applied for the period beyond the four year forecasted period is based on the long-term 
average growth rate as customary in similar industries. 

(2)  Media segment 

 The media segment goodwill was generated from Dau-Up and Marmar acquisitions. The recoverable amount of the media 
segment CGU’s was determined based on a value in use calculation using estimated cash flow projections. The pre-tax 
discount rate applied to the cash flow projections is 14.1%(2015 – 13.5%). The projected cash flows are estimated using 
a fixed growth rate of 3% (2015 – 3%). 

 The key assumptions used in calculating the value in use: 

 Revenues and operational profit – the revenues and the profit rate assumptions are based on management expectations 
as reflected in the Group’s budget for the coming year approved by the Company’s board and in management’s forecasted 
cash flows for the following three years. 

Discount rate – the discount rate reflects management’s assumptions regarding the CGU’s specific risk premium. 

 Growth rate – the growth rate applied for the period beyond the four year forecasted period is based on the long-term 
average growth rate as customary in similar industries. 

 As of 31 December 2016 the recoverable amount of each of the segments exceeds their carrying amount. 

Sensitivity analyses of changes in assumptions: 
 With respect to the assumptions used in determining the value in use of the CGUs in each of the segments, management 
believes that there are no reasonably possible changes in the key assumptions detailed above which might cause the 
carrying amount of the CGUs to exceed their recoverable amount. 

NOTE 10:  OTHER LIABILITIES AND ACCOUNTS PAYABLE 

Employees and payroll accruals

Income tax payable

Liability for intangible assets acquisition

Government authorities

Liability for Dau-Up acquisition

Accrued expenses

Other liabilities

As of 31 December

2016

2015

2014

USD in thousands

5,091

4,475

649

857

–

1,791

1,333

4,647

4,129

–

992

–

1,973

410

2,265

1,511

1,712

679

797

677

123

XLMedia PLC I Annual Report & Accounts 2016  33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 11:  FINANCIAL INSTRUMENTS

(a)  Classification of financial assets and liabilities:
The financial assets and financial liabilities in the statement of financial position are classified by groups of financial instruments 
pursuant to IAS 39:

As of 31 December

2016

2015

2014

USD in thousands

–

1,002

1,002

32,095

3,700

17,075

860

171

53,901

54,903

54,123

780

–

165

165

35,741

7,968

16,088

559

332

60,688

60,853

59,419

1,434

8,003

264

8,267

27,351

9,044

11,548

988

456

49,387

57,654

56,865

789

As of 31 December

2016

2015

2014

USD in thousands

9,274

8,747

–

18,021

18,021

–

11,146

7,030

5,373

23,545

23,549

–

9,073

6,186

6,629

21,88

18,655

3,233

Financial assets

Financial assets at fair value through profit or loss:

Investments in US Government bonds

Financial derivatives

Total financial assets at fair value through profit or loss

Financial assets measured at amortised cost:

Cash and cash equivalents

Short-term investments and long-term investment

Trade receivables

Other receivables

Non-current account receivable

Total financial assets measured at amortised cost

Total financial assets

Total current

Total non-current

Financial liabilities

Financial liabilities measured at amortised cost:

Trade payables

Other liabilities and account payables

Contingent consideration payable

Total current

Total non-current

34  XLMedia PLC I Annual Report & Accounts 2016

 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 11:  FINANCIAL INSTRUMENTS continued

(b)  Financial risks factors: 
The Group’s activities expose it to various financial risks. 

1.  Market risk – Foreign exchange risk: 

 A significant portion of the Group’s revenues are received in EURO. A majority of the Israeli subsidiaries expenses are paid 
in New Israeli Shekels (“NIS”). Therefore, the Group is exposed to fluctuations in the foreign exchange rates in EURO and 
NIS against the USD 

 For the year ended 31 December 2016 the Group recorded foreign exchange rate differences income , net in the amount 
of USD 1,102 thousands (includes gain on forward transactions, see below) (2015 – USD 2,187 thousands, 2014 – USD 
675 thousands). 

 The Company entered into forward contracts with the intention to reduce the foreign exchange risk of forecasted revenues 
and expenses. These contracts are not designated as hedges for accounting purposes and are measured at fair value 
through profit or loss. 

The open positions as of 31 December 2016: 

 Forward transactions for the sale of EURO in exchange for USD totaling EURO 16.4 million (USD 18.4 million), are for 
periods ending from January 2017 until November 2017. 

 Forward transactions for the sale of USD in exchange for NIS totaling USD 12.4 million (NIS 45.4 million), are for periods 
ending from January 2017 until November 2017. 

 The Group bought Put option and sold Call option for the sale of USD in exchange for NIS in totaling USD 11.8 million (NIS 
43.6 million), are for periods ending from January 2017 until September 2017. 

 Forward transactions for the sale of GBP in exchange for USD totaling GBP 1.2 million (USD 1.6 million), are for periods 
ending from January 2017 until April 2017. 

 As of 31 December 2016 the total fair value (asset) of the above forward transactions amounted to USD 1,002 thousands. 

2.  Credit risk: 

 The  Group  usually  extends  30-60  day  term  to  its  customers.  The  Group  regularly  monitors  the  credit  extended  to  its 
customers and their general financial condition but does not require collateral as security for these receivables. 

 The Group maintains cash and cash equivalents and short-term investments and long-term investments in various financial 
institutions. These financial institutions are located in the EU and Israel. 

3.  Liquidity risk:

 The table below summarises the maturity profile of the Group’s financial liabilities based on contractual undiscounted 
payments (including interest payments):

As of 31 December 2016:

Trade payables

Other payables

As of 31 December 2015: 

Trade payables 

Other payables 

Contingent consideration payable 

Less 
than one 
year

1 to 
2 years

USD in thousands

9,274

14,196

23,470

–

–

–

Total

9,274

141,196

23,470

 Less 
than one 
year

1 to 
2 years

USD in thousands

11,146 

12,151 

5,500 

28,797 

–

–

–

–

Total

11,146

12,151

5,500

28,797

XLMedia PLC I Annual Report & Accounts 2016  35

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 11:  FINANCIAL INSTRUMENTS continued

(b)  Financial risks factors: continued

As of 31 December 2014: 

Trade payables

Other payables

Contingent consideration payable

Less 
than one 
year

1 to 
2 years

USD in thousands

9,073

6,186

3,500

18,759

–

–

3,500

3,500

Total

9,073

6,186

7,000

22,259

(c)  Fair value:
The carrying amounts of the Group’s financial assets and liabilities other than financial derivatives approximate their fair value.

The fair value of financial derivatives is categorised within level 2 of fair value hierarchy.

(d)  Sensitivity tests relating to changes in market factors: 

Sensitivity test to changes in Euro to  Dollar exchange rate:

Gain (loss) from the change:

Increase of 10% in exchange rate

Decrease of 10% in exchange rate

Sensitivity test to changes in NIS to Dollar exchange rate:

Gain (loss) from the change:

Increase of 10% in exchange rate

Decrease of 10% in exchange rate

As of 31 December

2016

2015

2014

USD in thousands

(738)

738

(1,708)

1,708

(1,977)

1,977

(2,669)

3,040

(1,485)

1,794

(980)

1,211

The sensitivity tests reflect effects of reasonably possible changes in exchange rates on hedging position of the company for 
the above currencies as of the end of the year. As described in (b) 1 above, these contracts are intended to reduce the Group’s 
exposure to fluctuations in exchange rates on future revenues and expenses. Therefore, although it is expected the above 
effects will be offset by contra effects upon the recording of the revenues and expenses, the timing of these effects may not 
coincide in the same reporting period. 

Sensitivity tests and principal assumptions: 
The  selected  changes  in  the  relevant  risk  variables  were  determined  based  on  management’s  estimate  as  to  reasonable 
possible changes in these risk variables. 

The Group has performed sensitivity tests of principal market risk factors that are liable to affect its reported operating results 
or financial position. The sensitivity tests present the effects (before tax) on profit or loss and equity in respect of each financial 
instrument for the relevant risk variable chosen for that instrument as of each reporting date. The test of risk factors was 
determined based on the materiality of the exposure of the operating results or financial condition of each risk with reference 
to the functional currency and assuming that all the other variables are constant. 

The Group is not exposed significantly to interest rate risk. 

36  XLMedia PLC I Annual Report & Accounts 2016

  
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 12:  EQUITY 

(a)  Composition of share capital: 

As of 31 December 2016

Authorised

Issued and 
outstanding

Number of shares

Ordinary Shares of USD 0.000001 par value

100,000,000,000

197,697,423

Ordinary Shares of USD 0.000001 par value

100,000,000,000

193,447,154

As of 31 December 2015

Authorised

Issued and 
outstanding

Number of shares

As of 31 December 2014

Authorised

Issued and 
outstanding

Number of shares

Ordinary Shares of USD 0.000001 par value

100,000,000,000

189,643,652

In addition to the above issued shares, as of 31 December 2016, 2,654,979 Ordinary Shares are held in trust to satisfy the 
Company’s share based payment plan. 

(b)  Movement in share capital: 
1. 

  On  21  March  2014  the  Company  completed  an  IPO  on  the  London  Stock  Exchange’s  AIM.  The  Company  issued 
67,026,152 Ordinary shares at a price of 49 pence per Ordinary share. The total gross funds raised in the IPO were GBP 
32.8 million (USD 54.2 million) and IPO related costs amounted to approximately USD 6.6 million. The issued share capital 
of the Company immediately following the IPO was 189,563,652 Ordinary shares. 

2. 

3. 

4. 

 In June 2014 the Company issued 80,000 Ordinary shares upon the exercise of options. 

 In 2015 the Company issued 3,803,502 Ordinary shares upon the exercise of options. 

 In 2016 the Company issued 4,250,269 Ordinary shares upon the exercise of options. 

(c)  Dividends paid to equity holders of the Company: 

Date

12 June 2014

31 October 2014

8 May 2015

30 October 2015

26 February 2016

4 November 2016

Total amount

Per share

USD in million

5.25

3.0

3.0

5.0

5.0

7.5

USD

0.030

0.016

0.016

0.026

0.025

0.038

XLMedia PLC I Annual Report & Accounts 2016  37

 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 12:  EQUITY continued

(d)  Net earnings per share:
Details of the number of shares and income used in the computation of earnings per share:

Year ended 31 December

2016

2015

2014

Net income 
attributable 
to equity 
holders 
of the 
Company

Weighted 
number of 
shares

Net income 
attributable 
to equity 
holders 
of the 
Company

Weighted 
number of 
shares

Net income 
attributable 
to equity 
holders 
of the 
Company

Weighted 
number of 
shares

In 
thousands

USD in 
thousands

In 
thousands

USD in 
thousands

In 
thousands

USD in 
thousands

195,127

23,937

191,977

18,719

174,398

9,821

3,711

–

3,945

–

4,405

–

198,838

23,937

195,922

18,719

178,803

9,821

Number of shares and income 
for the computation of basic net 
earnings

Effect of potential dilutive 
Ordinary shares *)

For the computation of diluted net 
earnings

*) Options, see Note 13. 

NOTE 13:  SHARE-BASED PAYMENT
The expense recognised in the financial statements for services received is shown in the following table: 

Year ended December 31,

2016

2015

2014

USD in thousands

Total expense arising from share-based payment transactions

646

839

1,042

(a) 

 In August 2013 the Company adopted a Share Option Plan. According to the plan, the Company’s Board of Directors is 
entitled to grant certain employees, officers and other service providers (together herein “Employees”) of the Group 
remuneration in the form of equity-settled share-based payment transactions.

 Pursuant to the plan, the Company’s Employees may be granted options to purchase the Company’s Ordinary shares. 
These options may be exercised, subject to the continuance of engagement of such Employees with the Company, within 
a period of eight years from the grant date, at an exercise price to be determined by the Company’s Board of Directors at 
the grant date.

 All grants to Israeli Employees through 2016 were made in accordance with Section 102 of the Income Tax Ordinance, 
capital-gains track (with a trustee).

2014 grants
 In 2014, the Company granted options to Employees (including the CEO and other officers). The options vest in varying 
amounts over a period of up to four years from the grant date.

The following table lists the inputs used for the fair value measurement of the grants in 2014: 

Option pricing model

Exercise price (USD)

Dividend yield (USD)

Expected volatility of the share prices

Risk- free interest rate (USD)

Expected life of share options (years)

Share price GBP (USD)

38  XLMedia PLC I Annual Report & Accounts 2016

Black-Scholes- 
Merton formula

0.154-0726

0.18-0.2

38.2%-44.7%

1.32%-2.07%

4-5.3

0.49 (0.808)-0.525(0.86)

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 13:  SHARE-BASED PAYMENT continued

 The total fair value of all options granted in 2014 was calculated at USD 2.5 million at the grant date (average of USD 0.26 
per option). 

2015 grants 
 In 2015, the Company granted options to Employees (including directors). The options vest in varying amounts over a 
period of up to four years from the grant date. 

 The following table lists the inputs used for the fair value measurement of the grants in 2015: 

Option pricing model

Exercise price (USD)

Dividend yield (USD)

Expected volatility of the share prices

Risk- free interest rate (USD)

Expected life of share options (years)

Share price GBP (USD)

Black-Scholes- 
Merton formula

0.856-1.041

0.13-0.18

44.4%-44.7%

1.14%-1.3%

4.75, 5.2

0.577 (0.87)-0.72(1.112)

The total fair value of these grants was calculated at USD 1.1 million at the grant date (an average of USD 0.25 per option). 

2016 grants 
In 2016, the Company granted options to Employees (including directors). The options vest in varying amounts over a 
period of up to four years from the grant date. 

The following table lists the inputs used for the fair value measurement of the grants in 2016: 

Option pricing model

Exercise price (USD)

Dividend yield (USD)

Expected volatility of the share prices

Risk- free interest rate (USD)

Expected life of share options (years)

Share price GBP (USD)

Black-Scholes- 
Merton formula

0.85-1.07

0.23-0.34

48.2%-51.1%

0.17%-0.85%

5.2-4.8

0.708 (1.01)-0.9 (1.17)

The total fair value of these grants was calculated at USD 1.1 million at the grant date (an average of USD 0.28 per option). 

In calculating the cost of share-based payments to be recorded as an expense, the Company includes an estimate of 
forfeiture rates, which are adjusted to actual over the period of vesting. 

XLMedia PLC I Annual Report & Accounts 2016  39

 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 13:  SHARE-BASED PAYMENT continued

(b)   Movement during the year: 

2016

2015

2014

Weighted 
average 
exercise 
price

Number of 
options

Weighted 
average 
exercise 
price

Number of 
options

Weighted 
average 
exercise 
price

Number of 
options

in thousands

USD in thousands

USD in thousands

USD

Share options outstanding at 
beginning of year

Share options granted during 
the year

Share options forfeited during 
the year

Share options exercised 
during the year

Share options outstanding at 
end of year

Share options exercisable at 
end of year

11,671

3,789

(1,620)

(4,250)

9,590

2,061

0.68

0.98

0.8

0.36

0.79

0.63

12,312

4,307

(1,144)

(3,804)

11,671

3,317

0.47

0.98

0.75

0.25

0.68

0.34

3,250

9,458

(316)

(80)

12,312

4,091

0.15

0.58

0.76

0.15

0.47

0.15

(c) 

(d) 

 The weighted average remaining contractual life for the options outstanding as of 31 December 2016 was 6.5 years 
(2015- 6.7 years, 2014 – 7.1 years). 

 The range of exercise prices for options outstanding as of 31 December 2016 was USD 0.15 – USD 1.07 (2015 – USD 
0.15 – USD 1.04, 2014 – USD 0.15 – USD 0.76). 

NOTE 14: TAXES ON INCOME 
(a) 

 Profits arising in the Company for 2016 tax assessment will be subject to Jersey tax at the standard corporate income tax 
rate of 0% (2015 and 2014 – 0%). 

(b) 

 Tax law applicable to the Company’s Israeli subsidiaries is the Israeli tax law- Income Tax Ordinance (new version) 1961. 

– 

 The  Israeli corporate tax rate  applicable in 2016 is 25% (2015 and 2014 –  26.5%).  In December 2016, the Israeli 
Parliament approved the Economic Efficiency Law (Legislative Amendments for Achieving the Budget Targets for 
the 2017 and 2018 Budget Years), 2016 which reduces the corporate tax rate to 24% (instead of 25%) effective from 
January 1, 2017 and to 23% effective from January 1, 2018. The effect of the change in tax rates on deferred tax 
balances at 31 December 2016 is immaterial. 

– 

 Amendment to the Law for the Encouragement of Capital Investments, 1959: 

According to the Amendment, a flat tax rate applies to two of the group subsidiaries entire preferred income under their 
status as a preferred enterprise. The tax rate under the Amendment in 2016, 2015 and 2014 is 16%. 

The  Amendment  also  prescribes  that  any  dividends  distributed  to  individuals  or  foreign  residents  from  the  preferred 
enterprise’s earnings as above will be subject to tax at a rate of 20%. 

The Amendment also prescribes special tax regimes for technological enterprises, subject to the rules that will be issued 
by the Minister of Finance by 31 March 31 2017. 

The new tax regimes under the Amendment are as follows: 

Technological preferred enterprise as defined in the Law when located in the center of Israel will be subject to tax at a 
rate of 12% on profits deriving from intellectual property. 

Any dividends distributed to “foreign companies”, as defined in the Law, originating from income from the technological 
enterprises will be subject to tax at a rate of 4%. 

Since as of 31 December 2016, definitive criteria to determine the tax benefits had not yet been established, it cannot be 
concluded that the legislation in respect of technological enterprises had been enacted or substantially enacted as of that 
date. Accordingly, the above changes in the tax rates relating to technological enterprises were not taken into account in 
the computation of deferred taxes as of 31 December 2016. 

40  XLMedia PLC I Annual Report & Accounts 2016

 
 
  
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 14: TAXES ON INCOME continued

(c) 

 The tax rate applicable to the Cyprus branch of the Company is 12.5%. 

(d)  Final tax assessments: 
Two subsidiaries in Israel have received final tax assessment through 2013. 

The Company and its other subsidiaries have not received final tax assessments since their incorporation. 

(e)  Taxes on income included in profit or loss: 

Current taxes

Deferred taxes

Total

Year ended 31 December

2016

2015

2014

USD in thousands

5,436

(20)

5,416

4,490

(397)

4,093

1,404

(75)

1,329

(f)  Theoretical tax:
The reconciliation between the tax expense, assuming that all the income and expenses were taxed at the statutory tax rate 
(in Jersey) and the taxes on income recorded in profit or loss is as follows:

Profit before taxes on income

Tax at the statutory rate applicable to the Company

Tax at the domestic rates applicable to profits of the subsidiaries in Israel and 
Cyprus branch

Year ended 31 December

2016

2015

2014

USD in thousands

31,000

24,293

13,239

–

–

–

5,416

5,416

4,093

4,093

1,329

1,329

Total taxes

(g)  Deferred taxes:

Composition:

Deferred tax liabilities:

Intangible assets

Deferred tax assets:

Research and development costs

Allowance for doubtful account

Employee benefits

Deferred tax benefit

Deferred tax liabilities, net

Statements of financial position

Statements of profit or loss

December 31,

Year ended December 31,

2016

2015

2014

2016

2015

2014

USD in thousands

126

7

52

26

85

317

90

10

156

256

419  

(191)

(228)

73

–

14  

87  

83

(42)

130

(17)

(10)

(142)

(20)

(397)

(28)

(45)

–

(2)

(75)

(41)

(61)

(332)  

The deferred tax balances included as of December 31, 2016 are calculated according to the updated tax rate, see b above. 

The deferred taxes are computed at the tax rates of 24% and 16%, based on the tax rates that are expected to apply upon 
realization (2015 and 2014 – 26.5% and 16%). 

XLMedia PLC I Annual Report & Accounts 2016  41

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 15: OPERATING SEGMENTS

(a)  General:
The  operating  segments  are  identified  on  the  basis  of  information  that  is  reviewed  by  the  chief  operating  decision  maker 
(“CODM”)  to  make  decisions  about  resources  to  be  allocated  and  assess  its  performance.  Accordingly,  for  management 
purposes, the Group is organised into operating segments based on the products and services of the business units and has 
operating segments as follows:

Publishing

Media

Partners Network

–

–

–

The Group owns over 2,000 informational websites in 17 languages. These websites refer 
potential customers to online businesses. The sites’ content, written by professional writers, 
is  designed  to  attract  online  traffic  which  the  Group  then  directs  to  its  customers  online 
businesses.

The Group’s Media division acquires online and mobile advertising targeted at potential online 
traffic with the objective of directing it to the Group’s customers. The Group buys advertising 
space on search engines, websites, mobile and social networks and places adverts referring 
potential users to the Group’s customers’ websites or to its own websites.

The Group manages marketing partners, whose role is to direct online traffic to the Group’s 
customers for which the Group receives revenues. The Group is responsible for paying its 
partners. The Group’s partner programme enables affiliates to have a single point of contact 
to direct traffic to, and receive monies from, rather than engaging in multilateral negotiation, 
administration and collection of revenues.

Segment performance (segment profit) is evaluated based on revenues less direct operating costs. 

Items that were not allocated are managed on a group basis. 

(b)  Reporting on operating segments: 

Publishing

Media

Partners 
Network

Total

USD in thousands

Year ended 31 December 2016:

Revenues

Segment profit

Unallocated corporate expenses

Finance income, net

Profit before taxes on income

Year ended 31 December 2015:

Revenues

Segment profit

Unallocated corporate expenses

Other expense, net

Finance income, net

Profit before taxes on income

Year ended 31 December 2014:

Revenues

Segment profit

Unallocated corporate expenses

Other income, net

Finance expense, net

Profit before taxes on income

42  XLMedia PLC I Annual Report & Accounts 2016

46,057

38,384

47,645

13,779

9,903

1,160

30,297

23,855

45,777

15,411

13,145

1,810

23,965

18,345

20,632

8,548

6,123

685

103,605

53,323

(23,226)

903

31,000

89,219

41,076

(18,116)

(403)

1,736

24,293

50,720

27,578

(13,340)

(229)

(770)

13,239

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 15: OPERATING SEGMENTS continued

(c)  Geographic information:
Revenues classified by geographical areas based on internet user location:

Scandinavia

Other European countries

North America

Oceania

Other countries

Total revenues from identified locations

Revenues from unidentified locations

Total revenues

NOTE 16: COMMITMENTS 

Year ended 31 December

2016

2015

2014

USD in thousands

33,054

28,295

21,724

4,951

2,215

90,239

13,366

103,605

29,414

16,732

19,588

2,788

2,610

71,132

18,087

89,219

28,164

7,457

4,918

942

3,116

44,597

6,123

50,720

(a)  Leases 
Group companies (as lessee) have entered into commercial real estate lease agreements. The leases are non-cancellable for 
periods of between 2-3 years with annual lease fees of approximately USD 910 thousands. 

The Group recorded fixed liens on long-term bank deposit in connection with these agreements (see Note 6(b)). 

(b)  For agreements with related parties see Note 17.

NOTE 17: BALANCES AND TRANSACTIONS WITH RELATED PARTIES 

(a)  Balances: 

Current liabilities:

Management fees and other short-term payables

Non-current liability

(b)  Benefits to key management personnel: *) 

Short-term benefits and other

Cost of share-based payments

*)  Includes directors. 

As of 31 December

2016

2015

2014

USD in thousands

1,011

112

684

56

370

–

As of 31 December

2016

2015

2014

USD in thousands

1,790

47

1,837

1,495

107

1,602

1,410

70

1,480

XLMedia PLC I Annual Report & Accounts 2016  43

 
 
  
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 17: BALANCES AND TRANSACTIONS WITH RELATED PARTIES continued

(c)  Transactions with related parties: 

Management fees to shareholders (1)

Cost of share based payments (2)

Finance costs in respect of liabilities to shareholders, net

Year ended 31 December

USD in thousands

619

68

687

–

618

277

895

–

838

1,124

1,962

45

(1)  Including fees paid in 2016 to key management personnel USD 440 thousands (2015 – USD 440 thousands, 2014 – USD 444 thousands). 

(2)  2014 – Include of USD 274 thousands charged to share premium as part of the IPO issue costs. 

(d)  Service Agreements 
The Group signed a consulting service agreement with one of the shareholders of the Parent Company. The management fees 
for the year ended 31 December 2016 were USD 180 thousands (2015 – USD 178 thousands, 2014 – USD 394 thousands). 

NOTE 18: EMPLOYEE BENEFIT ASSETS AND LIABILITIES 
The post-employment employee benefits are financed by contributions classified as defined contribution plan. 

Year ended 31 December

2016 

2015 

2014

USD in thousands

 1,083 

710 

540 

Year ended 31 December

2016

2015

2014

USD in thousands

8,889

2,226

3,703

6,288

7,829

1,291

2,863

4,925

6,264

1,014

2,226

4,274

21,106

16,908

13,778

Year ended 31 December

2016

2015

2014

USD in thousands

382

3,496

3,878

425

3,350

3,775

–

1,296

1,296

Expenses in respect of defined contribution plans 

NOTE 19: SUPPLEMENTARY INFORMATION TO THE STATEMENTS OF INCOME

Employee benefit expenses are included in (*):

Cost of revenues

Research and development

Selling and marketing

General and administrative

*) Includes cost of share based payment. 

Depreciation (see Note 8) and amortisation and
impairment expenses (see Note 9) are included in:

Cost of revenues

General and administrative

44  XLMedia PLC I Annual Report & Accounts 2016

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2016

NOTE 20: LIST OF MAIN SUBSIDIARIES 

Webpals Holdings Ltd

Webpals Systems S.C Ltd

Dau-Up Clicksmob Ltd (formerly ExciteAd Digital Marketing Ltd.)

Marmar Media Ltd

2016

Shares
conferring
voting
rights

Shares
conferring
rights to
profits

%

100

100

100

100

54

100

100

100

100

54

NOTE 21: SUBSEQUENT EVENTS
(a) 

 In  January  2017,  the  Company  completed  the  acquisition  of  credit  card  comparison  websites  in  Canada,  for  a  total 
consideration of USD 9.3 million, which deposited in escrow.

(b) 

 In  February  2017,  the  Company,  through  Dau-Up,  acquired  the  business  and  assets  of  ClicksMob  Inc  for  a  total 
consideration of $5.1 million, payable in cash. The acquired business and assets are expected to be highly synergetic with 
the Group Media segment. As of the date of the financial statements were approved, the Company had not yet performed 
a detailed assessment of identification and fair value of the assets acquired and liabilities assumed.

(c) 

 On 2 March 2017 the Company declared a dividend to its shareholders of USD 7.5 million (3.7864 Cent per share).

XLMedia PLC I Annual Report & Accounts 2016  45

 
 
 
Advisers

Registrars:

Capita Asset Services
The Registry
34 Beckenham Road
Beckenham
KENT BR3 4TU

Nominated Adviser and Joint Corporate Broker:

Cenkos Securities plc
6.7.8. Tokenhouse Yard
London
EC2R 7AS

Joint Corporate Broker: 

Joh. Berenberg, Gossler & Co. KG
60 Threadneedle Street
London 
EC2R 8HP

Legal advisers to the Company:

As to English Law:  
Berwin Leighton Paisner LLP 
Adelaide House 
London Bridge 
London   
EC4R 9HA 

Auditors to the Company:

As to Jersey law:

Carey Olsen
47 Esplanade
St. Helier
Jersey
JE1 0RD

Kost Forer Gabbay & Kasierer (a member of Ernst & Young Global)
3 Aminadav Street
Tel Aviv 67067
Israel

Registered Office:

12 Castle Street
St. Helier
Jersey
JE2 3RT

Public Relations adviser to the Company:

Vigo Communications
180 Piccadilly
London 
W1J 9HF

Company Secretary:

Mr. Yehuda Dahan
6 Agias Marinas Yermasogeia
Limassol
Cyprus 4044

Principal Bankers:

Barclays Bank PLC
1 Churchill Place
London 
E14 5HP

46  XLMedia PLC I Annual Report & Accounts 2016

 
 
   
 
 
   
 
 
 
   
 
 
 
   
 
 
Contents

2016 Highlights

Chief Executive Officer’s Review

Financial Review

DIRECTORS AND GOVERNANCE

Board of Directors

Directors’ Report

2016 FINANCIALS

Independent Auditors’ Report

Consolidated Financial Statements:

Consolidated Statements of Financial Position

Consolidated Statements of Profit or Loss and Other Comprehensive Income

Consolidated Statements of Changes in Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

FURTHER INFORMATION

Advisers

PAGE

  1

2

5

6

7

12

15

17

18

19

21

46

 
 
 
 Financial
Statement

2016 ANNUAL REPORT 
AND FINANCIAL STATEMENTS

www.xlmedia.com