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XLMedia PLC

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FY2023 Annual Report · XLMedia PLC
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ANNUAL REPORT
& ACCOUNTS 2023

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The 2023 Annual Report

You will see this year’s Annual Report has been 
streamlined. By simplifying the document, we are 
still able to deliver necessary investor information 
while significantly reducing resource allocation 
and cost including design, production and 
printing. For more information about our Business 
that is not in the report, please visit  
www.xlmedia.com

We Invite You to Go Digital

Going digital allows us to help reduce our impact 
on the environment. We hope you will join our 
efforts to reduce our carbon footprint.

To register, simply visit: www.signalshares.com, 
a secure platform provided by our Registrar, Link 
Group. From the homepage, select XLMedia plc 
as the company, click ‘register an account’ and 
follow the on-screen instructions. You will need 
your shareholder reference number to register.

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

CONTENTS

Strategic Review
Chair Statement  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 07
Chief Executive Officer Review   .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 09
Financial Review  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 15

Corporate Governance
Our Board  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 27
Directors’ Report  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 29
Corporate Governance Report  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 33 
Audit and Risk Committee Report  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 46
Remuneration Committee Report  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 49
Assessing and Managing Our Risks  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 54

Financial Statements
Consolidated Financial Statements and Notes  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 61

Glossary of Terms
Glossary of Financial Terms   .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 107
Glossary of Other Terms   .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 109

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STRATEGIC 
REVIEW

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STRATEGIC REVIEW
CHAIR STATEMENT

INTRODUCTION

2023 was a year in which we simplified the organisation and exited non-core 
activities which allowed us to deepen our focus on North America Sports and 
Europe Sports and Gaming.

North America provides a medium to long-term opportunity in which we believe 
we are well placed to succeed. The combination of our Owned and Operated 
websites together with national, regional and local Media Partners provides access 
and scale across the US. 

Following the end of the year, we announced the successful sale of our Europe 
Sports and Gaming business which created significant shareholder value.

2023 PERFORMANCE SUMMARY
The year started with the successful opening 
of the online betting market in Ohio in January 
followed by a quieter launch in Massachusetts 
in March, after the NFL season had ended. 
2023 saw periods of change with some 
operators exiting certain states and some 
entering for the first time. Across the year, 
our teams worked to deepen our existing 
commercial relationships while also developing 
new ones. In May 2023, we entered our first 
major North America revenue share contract. 

We also strengthened our relationships 
with existing Media Partners and entered 
new partnership agreements with a number 
of highly regarded publishers, enabling us 
to further expand our reach and revenue 
opportunities.

The Group delivered full year revenues of 
$50.3 million and Adjusted EBITDA of $12.1 
million which included our Europe Sports 
and Gaming operations as well as our North 
America operations.

Our Chief Executive Officer’s Review and 
Financial Review contain more detail about our 
operational and financial performance.

REALISING VALUE
During the summer, we announced the sales 
of our Personal Finance business, followed by 
a sale of a number of non-core Europe Gaming 
assets.

Subsequent to the year end, as part of our 
process to explore ways to create shareholder 
value, we were pleased to announce in March 
2024 that we had entered an agreement with 
Gambling.com Group Limited for the sale of 
our Europe and Canada Sports and Gaming 
assets. The sale, for a total consideration of up 
to $42.5 million, consists of a fixed element of 
$37.5 million and a potential earnout of up to 
$5.0 million. This reflects the strong underlying 
value of those assets which we judged had not 
been adequately reflected in the Company’s 
share price. The initial tranche of $20.0 million 
consideration was received on completion of 
the transaction at the start of April 2024, with 
further payments of $10.0 million receivable 
in October 2024 and up to $12.5 million 
(including any earnout) in early April 2025.

We are delighted to have realised value for 
shareholders and are looking at proposals 
for the best method to return a substantial 
element of the proceeds to shareholders, and 

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XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

anticipate an initial return of capital in quarter 
four 2024. As we made clear at the time of 
the transaction, a portion of the proceeds 
will also be used to satisfy the final deferred 
consideration payment of our North America 
acquisitions, provide working capital and settle 
tax liabilities. 

These changes leave us with a smaller Board 
and I extend my thanks to my fellow Directors 
for their dedication and guidance during the 
course of 2023, particularly in light of their 
agreement to a 15% reduction in the fees 
payable to our Non-Executive Directors which 
was implemented from 1 April 2023.

STRATEGY UPDATE
Following the sale of our Europe Sports and 
Gaming operations, our focus is firmly on 
maximising the success of our North America 
operations. The quality of our content and 
the strength of our relationships with our 
high-quality partners remains key to this, 
and together with our Owned and Operated 
assets, will ensure that we remain well placed 
to take advantage of future state launches. 

OUR COLLEAGUES
Finally, I would like thank and pay tribute to 
our staff. 2023 was a challenging year and our 
reorganisation saw a considerable number of 
colleagues leaving the business. Throughout 
this time, our team remained dedicated and 
committed to delivering the best content for 
our partners and consumers. They have the 
gratitude of my fellow Directors and me for 
their commitment and hard work.

The North America market remains attractive 
for the long term, with 20 states yet to legalise 
online sports betting and 43 states yet to 
legalise online gaming, plus one state regulated 
but not launched.

We will continue to look for opportunities to 
maximise shareholder value from our North 
America assets.

ORGANISATIONAL CHANGE
In May 2023, we announced the retirement of 
both Jonas Mårtensson and Richard Rosenberg 
as Directors. Jonas stepped down at the 
end of June, while Richard remained on the 
Board until the end of September, in part to 
assist in a smooth transition of his duties as 
Chair of the Audit Committee. Both provided 
enormous service to the Company during 
their time in office, and on behalf of my Board 
colleagues I would like to thank them again for 
their contributions. In January 2024, Caroline 
Ackroyd, our Chief Financial Officer, advised 
us of her decision to step down and left at 
the end of March 2024. Caroline delivered 
considerable progress in a number of key areas 
during her time with the Company and left 
with the gratitude of her fellow Directors for 
her hard work.

Marcus Rich, 
Chair of the Board  

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STRATEGIC REVIEW
CHIEF EXECUTIVE OFFICER REVIEW

CHIEF EXECUTIVE 
OFFICER REVIEW

INTRODUCTION
2023 saw the Business make further strategic 
progress, growing its premium Europe assets, 
continuing to rationalise its cost base and 
selling non-core assets. 

In the US, there was a strong start to the year 
with the legalisation of online sports betting 
in Ohio in January. However, over the year 
the US market dynamics continued to evolve 
at a rapid pace, putting pressure on North 
America revenues. In particular, the market saw 
increased competition from large publishers, 
average customer acquisition payment (CPA) 
rates gradually falling and rates varying in 
different states.

The Group ended the year with continuing 
revenues of $50.3 million (FY 2022: $70.9 
million) delivering a gross profit margin of 53%. 
Adjusted EBITDA from continuing operations 
was $12.1 million (FY 2022: $18.9 million). 
Revenues from North America activities were 
$27.6 million, while revenues from our Europe 
Sports and Gaming assets were $22.8 million. 
The Europe business was sold after the 
balance sheet date on 1 April 2024 for a fixed 
price of $37.5 million plus an earnout of up to 
$5.0 million.

The Group paid $7.4 million of deferred and 
earnout acquisition payments in FY 2023, 
using approximately $6.0 million of gross 
proceeds from asset sales to support the 
payments. At the year end, the Group had cash 
at bank of $4.8 million and no borrowings.

SALE OF EUROPE AND CANADA GAMING ASSETS
On 21 March 2024, the Group announced 
the divestment of its Europe and Canada 

assets for a fixed sum of $37.5 million and 
a potential earnout of up to $5.0 million. 
The transaction completed on 1 April 2024, 
with the first instalment of $20.0 million 
received on 2 April 2024. A further fixed 
instalment of $10.0 million is due six months 
after completion, with a final instalment 
of $7.5 million and up to $5.0 million in 
earnout, payable on the first anniversary. 
The Group will provide transition support 
for a period of six months to Gambling.com 
Group Limited, the acquirer of these assets. 

Following the sale of the Europe Sports and 
Gaming business, the Group is now focused 
on driving organic revenues in the North 
America market, while continuing to expand its 
footprint in preparation for new state launches.

Having delivered cost savings of some $8.0 
million in FY 2023, and following the sale in 
April 2024, management remains focused on 
rightsizing the Group’s remaining cost base 
commensurate with the requirements of our 
North America business, with the objective of 
completing this process by the end of 2024. 

DELIVERING SHAREHOLDER VALUE
In December 2023, the Board confirmed it had 
been in discussions with potential acquirors 
regarding the possibility of a sale of the whole 
Company. At that time, it became clear that 
while there was demand for the Group’s 
assets, given the prevailing share price, a 
sale of the whole Company was unlikely to 
create maximum value for shareholders. In 
parallel, the Board began exploring alternative 
opportunities to create shareholder value 
through separate asset sales and had some 
early discussions with potential purchasers. 

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

As announced at the time of the sale of the 
Group’s Europe and Canada assets, the Board 
intends to use the Net Cash Proceeds to pay 
the final deferred acquisition payment of $4.0 
million due in 2024, provide working capital for 
the North America business, settle outstanding 
tax provisions while returning cash to 
shareholders and anticipates making an initial 
return of capital from proceeds to shareholders 
in Q4 2024.

(MPB). The Group’s North America business 
only operates in legalised states.

The Group currently operates in 21 states 
with legalised online sports betting. There are 
20 states yet to legalise online sports betting, 
including California and Texas, the two most 
populous states.

Update on US regulated online sports betting 
as at 16 May 2024:

•  30 states are live, legal (North Carolina 
launched post-period March 2024). The 
Group does not participate in nine of these 
states due to limited affiliate opportunity 
e.g., single operator monopoly (Florida) or in-
person registration requirements.

•  20 states are not yet live, legal for online 
sports betting including California, Texas, 
Georgia. Four of these states are in active 
ballot discussions (Minnesota, Missouri, 
Hawaii and Oklahoma).

•  One Canadian province, Ontario, is live and 

permits legal online sports betting.

In Sports, our O&O websites aim to combine 
analysis, opinion, information and unique 
insights to engage with sports fans and 
where appropriate, introduce them to opening 
a new ‘book’ or to place a bet with an 
operator. Similarly, our Media Partners create 
high quality, engaging content that attracts 
audiences and we support them with excellent 
sports betting and gaming commercial 
content. Across the portfolio, our content and 
promotions find ranking in Google News, an 
important source for new customer acquisition, 
particularly around a state launch.

STRATEGY
Having previously focused the Group’s strategy 
towards becoming sports-led with a strong 
gaming presence, we have now refined this 
to focus the Group’s activities in the North 
America sports market, while seeking to build 
the gaming side of the business. The market 
offers the opportunity for organic growth 
over the longer term as new operators enter 
the existing markets and new states legalise 
online sports betting and online gaming.

The core elements of the Group’s strategy 
remain unchanged. We will seek to expand 
our footprint, deepen audience relationships 
and diversify revenue streams with the 
goal of developing more predictable 
income for the longer term. This will take 
time as the market currently remains a 
predominantly CPA-led market with a 
relatively small number of operators. 

In preparation for growth in online gaming, 
the Business will continue building its 
US Gaming vertical and in 2023 it soft-
launched a new website, Honey Monkey 
Pineapple, which will take time to build 
its rankings and attract audiences. 

NORTH AMERICA SPORTS OPPORTUNITY
The Group is one of the leading affiliates in 
the US online sports betting market. As new 
US states legalise online sports betting, the 
Group is well placed to grow new revenues 
through its portfolio of Owned and Operated 
(O&O) sites and its Media Partnership Business 

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STRATEGIC REVIEW 
CHIEF EXECUTIVE OFFICER REVIEW

NORTH AMERICA GAMING OPPORTUNITY
In Gaming, informative content, how to play 
explanations, best apps lists, best offers and 
help with operator enquiries are all ways of 
providing value-added services to audiences, 
rather than simply listing games and offers.

•  44 states are not yet live and legal including 
eight out of the ten most populous states 
(California, Texas, Florida, New York, Illinois, 
Ohio, Georgia and North Carolina). Rhode 
Island is now regulated with a launch date 
subject to confirmation.

The Group operates in four legal online 
gaming states. There are 44 states 
yet to legalise online gaming.

Update on US regulated online 
gaming as at 16 May 2024:

•  Six states are live, legal: Connecticut, 
Delaware, Michigan, New Jersey, 
Pennsylvania, West Virginia. Nevada 
only allows online poker. Delaware and 
Connecticut are states in which XLMedia 
does not participate due to limited affiliate 
opportunity.

•  No states are confirmed to launch or in 
active ballot discussions at present.

Online casino engagement is typically 
less seasonal than sports betting and 
over time can offer a more predictable 
revenue stream, albeit in the US, this 
too is currently a CPA-led market.

The Group is significantly underweight in 
gaming, with modest revenues largely earned 
from gaming pages on sports sites. Critical 
to growth is expanding the Group’s reach 
through increased SEO rankings, working 
with Media Partners and developing our O&O 
sites, including Honey Monkey Pineapple.

2023 BUSINESS MIX
The following FY 2023 analysis presents the business as a whole in 2023 prior to the sale of 
the Europe assets.

1. Gaming includes 
EU and NA with a 
majority of revenue 
driven by EU

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O&O (Owned 
and Operated 
Portfolio), MPB 
(Media Partnership 
Business)

2. Other defined 
as Fixed Deals, 
Sponsorship Deals, 
Display Advertising

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

with 146 staff. The sale of the Europe and 
Canada assets saw 28 staff transferred to 
Gambling.com Group Limited on 1 April 2024. 
The current employee base for the Company at 
3 April 2024 was 100 staff.

FINANCIAL PERFORMANCE
In Europe, we saw good growth from our 
premium brands offsetting decline in the long 
tail of revenue share, ending the year with 
revenue of $22.8 million (FY 2022: $23.2 
million). In the US, we delivered a strong 
performance in January 2023 following the 
legalisation of sports betting in Ohio; however, 
this was not of the scale of New York’s launch 
in January 2022, resulting in revenues for FY 
2023 of $27.5 million, significantly lower than 
the prior year (FY 2022: $47.7 million).

In the Europe Gaming market, success in 
developing our data tracking, enhanced testing 
and the launch of our ‘auto exposure’ tool for 
online casino game listings contributed to a 
significant growth in new real money players  
(RMPs), particularly in Nettikasinot.com, with 
the same tools being rolled out across other 
gaming sites. Furthermore, WhichBingo 
recorded a record month in H1 2023.The 
Group’s Freebets brand grew revenue 107% 
year-on-year, led by Freebets.com. The Group’s 
Europe Gaming premium brands Nettikasinot.
com and WhichBingo both returned to growth, 
up 38% and 23% year-on-year respectively.

Europe Sports, particularly Freebets.com, 
benefited from a new, stable platform, and 
enjoyed considerable success across the year, 
with strong performance at Cheltenham, the 
Grand National, Ascot and across the Premier 
League season, as well as the Champions 
League, despite some unfavourable sport 
results.

In 2023, 55% of revenues came from North 
America, with the balance from Europe. Of the 
North America revenue, 26% came from spikes 
following new states launching in the year. 
Sports represented 98% of North America 
revenues, and 93% of total North America 
revenues came from CPA income.

The North America business was created 
through a series of acquisitions in 2020 
and 2021, and the development of a Media 
Partnership Business. 

Having delivered significant revenues since 
acquisition, the annual impairment review 
concluded that it was necessary to write down 
the carrying value of US assets by some $57.3 
million. This reflects the uncertainty over the 
timing and level of future revenues, particularly 
from state launches, and in particular the 
requirement to discount future cashflows at 
25%. This impairment charge is a non-cash 
charge to the profit and loss account. 

ORGANISATION AND OPERATIONS UPDATE
Sustainable cost savings of approximately 
$8.0 million delivered in the period including a 
reduction in technology, expenditure, content 
creation costs and headcount.

In January 2024, Caroline Ackroyd resigned 
from the Group to pursue other interests. Her 
final day with the Company was 31 March 
2024. 

Karen Tyrrell, our Chief People and Operations 
Officer who is a qualified accountant, was 
appointed Interim Chief Operating Officer in 
March 2024. In 2023, Karen was responsible 
for leading Europe Sports and Gaming, as well 
as our People Team. Karen is now responsible 
for Finance, People and overseeing the 
transition following the sale of the Europe and 
Canada assets.

The Group has also seen changes in staff 
numbers during the period. Having started 
2023 with 193 staff, we continued our 
restructuring programme and ended the year 

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OUTLOOK
The Group saw a solid start to the year in 
Europe and North America. North Carolina 
launched online sports betting on 11 March 
2024, after the NFL season had finished and 
while we delivered a strong performance, 
revenues in the quarter were below 2023 
which saw the launch of online sports betting 
in Ohio in January during the NFL season.

Following the sale of the Europe assets at the 
start of April 2024, the Group is focused on 
rightsizing the cost base, allowing it to enter 
2025 with an infrastructure commensurate 
with the requirements of North America 
business.

Looking forward, XLMedia will retain its focus 
on revenue diversification. With no further 
state launches confirmed for 2024, the Group 
will continue its focus on optimising existing 
legalised sports betting states and monetising 
its audiences. This will include Daily Fantasy 
Sport advertising and sponsorship as well 
as new customer acquisition. In the period to 
date we have signed two new Media Partners, 
Star Tribune, a highly respected publisher in 
Minnesota, and NOLA.com in Louisiana. 

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

Growing the Media Partner Business remains 
a key element of the strategy. Having added 
five new partners in H2 2023 through 
Q1 2024, including securing partners in 
preparation for new state launches, we will 
seek to further expand our partner footprint. 
No new minimum guarantee arrangements 
have been entered into. 

The Group is working closely with all its Media 
Partners following the Google update, the 
majority of which have been unaffected by the 
changes to date, while continuing to focus on 
its O&O websites which have seen some early 
improvements in rankings. We continue to 
monitor the situation very closely. 

2024 will be a year of considerable change 
as we transfer our Europe assets, consolidate 
our position in North America and prepare for 
2025 and beyond.

David King, 
Chief Executive Officer  

STRATEGIC REVIEW 
CHIEF EXECUTIVE OFFICER REVIEW

Across the year, Google algorithm updates 
were regularly rolled out, often with no impact, 
on occasion benefiting our websites, and 
similarly on occasion slowing progress, latterly 
slowing down the success we delivered in 
H1 from WhichBingo. The team continue 
to enhance content across all our websites 
with the objective of ensuring we are well 
positioned when algorithm changes take place.

The US market saw considerable change 
including the reduction of average customer 
acquisition payment rates. The Barstool 
Sportsbook brand exited the sport betting 
market and was replaced in mid-November 
by ESPN BET. Fanatics Sportsbook acquired 
PointsBet, while some smaller operators 
withdrew from selected states. bet365 
continued its US rollout state by state and, 
in May 2023, we were able to enter revenue 
share arrangements with them having 
previously worked on a CPA-only basis.

The US business enjoyed considerable success 
in Ohio following the launch of online sports 
betting, working with our partners, Advance 
Local, and their premium site, Cleveland.com. 
The launch of online sports betting in 
Massachusetts in March 2023, after the NFL 
season, proved disappointing. Legislation 
enabling affiliate marketing companies to work 
with operators was approved only days before 
launch, providing no time for pre-registration 
marketing.

The start of the new season saw a pick-up 
in activity, and the launch of online sports 
betting in Kentucky in late September 2023. 
The absence of PENN Entertainment’s Barstool 
Sportsbook in the market impacted revenues 
in the period to mid-November, but these 
then benefited from the launch of ESPN BET, 
delivering a strong close to the year.

During the year we were pleased with the 
progress made working with Daily Fantasy 
Sport operators and have now developed this 
as a new revenue stream. 

The successful partnership with Schneps 
Media for amNY was extended for a further 
three years. New Media Partnerships were 
signed with Atlanta Journal-Constitution, 
based in Georgia, and WRAL, the latter in 
preparation for the launch of online sports 
betting in North Carolina in 2024. 

In July 2023, we announced the disposal of 
three of the Group’s Europe Gaming domains 
and associated websites, Casino.se, Casino.gr 
and Casino.pt, for a total upfront cash 
consideration of $4.0 million. This followed the 
disposal of the Group’s Personal Finance asset 
portfolio for a total cash consideration of $2.05 
million in May 2023.

OPERATING RISK
Following the sale of Europe and Canada 
assets, the Group operates affiliate marketing 
services in legalised online sport and 
legalised online gaming states in North 
America. Period-on-period performance is 
impacted by the scale and timing of state 
launches, as well as the level of investment 
by operators in new and existing states.

From 5 May 2024, Google applied manual 
actions to a number of media organisations’ 
websites judged to feature third-party content 
that promotes coupons and offers, including 
in some instances online casino and sports 
betting offers, that are not consistent with 
the Brand’s authority. These manual actions 
may impact the visibility of this content in 
Google Search. XLMedia’s O&O websites 
have not been affected and a number of 
pages have seen ranking improvements.

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STRATEGIC REVIEW
FINANCIAL REVIEW

FINANCIAL REVIEW

FINANCIAL HIGHLIGHTS
The Business has delivered revenue from 
continuing operations of $50.3 million, with 
adjusted EBITDA from continuing operations 
of $12.1 million. Operating profit has declined 
to a reported loss of $44.9 million driven 
mainly by a net impairment charge of $44.6 
million for the US Sports and EU Sports 
verticals, reflecting uncertainty over the timing 
and level of future revenues.  

Cash balances (including short-term deposits) 
reduced from $10.8 million in the prior year to 
$4.8 million at the year end. Cash generated 
from continuing operations of the Group, 
together with receipts from assets disposed of, 
were offset by capital expenditure, payments 
in respect of acquisitions in prior periods, and 
tax payments for the period 2016 to 2020.

CONTINUING OPERATIONS1

$’000 

Revenue ($’m)

Gross profit ($’m)

Gross profit margin (%)

Operating (loss) / profit before impairment ($’m)

Net impairment charge ($’m)

Operating (loss) / profit ($’m)

Adjusted EBITDA ($’m) 2

Adjusted EBITDA margin (%)

Statutory (loss) / profit for the period ($’m)

2023

50.3

26.6

53%

(0.3)

(44.6)

(44.9)

12.1

24%

(45.5)

2022 

70.9

36.0

51%

6.2

-

6.2

18.9

27%

3.4

Basic (loss) / earnings per share ($)

(0.173)

0.009

Change 
2023 vs 2022

(29)%

(26)%

2% pts

-

-

-

(36)%

(3)% pts

-

-

1. Defined as total Group financial performance less discontinued operations. For 2023, the Group classified the Personal Finance and 

Blueclaw verticals as discontinued. 

2. Adjusted EBITDA is defined as the operating profit after adding back depreciation, amortisation, impairment, share-based 

payments, exceptional minimum guarantee cost, restructuring costs and aborted deal-related costs.

15

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XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

CONTINUING OPERATIONS REVENUE
Revenue from continuing operations for 2023 
was $50.3 million (FY 2022: $70.9 million), 
a 29% decline compared to the previous 
financial year. The decline in revenues was 
driven primarily by the North America Sports 
vertical, and particularly the smaller scale of 
new state launches during 2023, compared 
to those launched in 2022. H1 2022 saw 
launches in New York, Louisiana and Ontario. 
In H1 2023, Ohio launched in January and 
performed well. The launch of Massachusetts 
in March 2023 after the end of the NFL 
season was disappointing. Both our Owned 
and Operated sites and our Media Partners 
declined primarily as a result of the relative 
scale of new state launches and changing 
CPA rates in some states. In Europe, we 

continued to rebuild our sites, driving new 
customer acquisition and creating new tail 
revenues. Total Europe revenues declined 
by 2% as a result of decline in historical tail 
revenue shares.

The decline can be seen in customer volumes 
with Real Money Players  (RMPs) from 
core websites (including Media Partners) of 
c.160,000 in 2023 (FY 2022: c.180,000), 
a decrease of 11% year-on-year, reflecting 
the relative size of state launches and 
demonstrating the impact of reducing average 
CPA levels on total revenues.

The Group’s operations are reported on the 
basis of two core operating verticals, Sports 
and Gaming (Casino and Bingo), and two 
geographies, North America and Europe.

REVENUE AND ESTIMATED ADJUSTED EBITDA BY VERTICAL 2023

North America

Europe

Total 

Revenue ($m)

Estimated Adjusted EBITDA ($m) 

27.5

22.8

50.3

5.5

6.6

12.1

The Group runs its operations on an integrated basis, sharing cost and resource where 
possible. The Adjusted EBITDA estimates are after the allocation of all shared group costs, 
including XLMedia plc costs. Europe includes sub-affiliate partner revenues and costs.

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STRATEGIC REVIEW
FINANCIAL REVIEW

REVENUE SPLIT BY GEOGRAPHY

$’000 

North America (Sports)

North America (Gaming)

North America

Europe (Sports)

Europe (Gaming)

Europe

Total 

2023 ($m)

2022 ($m) 

Change 
2023 vs 2022 (%)

REVENUE SPLIT BY CATEGORY 

26.9

0.6

27.5

9.7

13.1

22.8

50.3

46.4

1.3

47.7

8.9

14.3

23.2

70.9

(42)%

(54)%

(42)%

9%

(8)%

(2)%

(29)%

Sports 3

Gaming

Total 

Revenue from the North America region 
decreased 42% to $27.5 million (FY 2022: 
$47.7 million) due primarily to the relative scale 
of new state launches, and accounted for 55% 
of the Group’s continuing operations revenues 
(FY 2022: 67%). 

Revenue from the Europe region decreased by 
2% to $22.8 million (FY 2022: $23.2 million). 
Old tail revenues in online casino declined 
year-on-year, offset by growth in new RMPs 
revenues in both sports and gaming. 

REVENUE SPLIT BY TYPE 

CPA

Revenue share / hybrid and other 2

Total 

2023 ($m)

2022 ($m) 

Change 
2023 vs 2022 (%)

26.2

24.1

50.3

48.3

22.6

70.9

(46)%

7%

(29)%

2 Other defined as Fixed Deals, Sponsorship Deals, Display Advertising

The US market has continued largely as a 
cost-per-acquisition  (CPA) led market whereas 
the Europe market continues to operate with 
a mixture of fixed, hybrid and revenue share 
deals. As a result, CPA revenues accounted 
for 52% of continuing revenues, declining 
from 68% in the prior year. Revenue share has 

increased to 48% of total revenue due to the 
overall decline in US revenues as a percentage 
of total revenues. As the US market continues 
to develop, we have started to see some hybrid 
and revenue share deals offered and expect to 
see modest growth in revenue share deals in 
the near to medium term in North America.

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XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

2023 ($m)

2022 ($m) 

Change 
2023 vs 2022 (%)

36.6

13.7

50.3

55.3

15.6

70.9

(34)%

(12)%

(29)%

3 Includes the North America Sports, Media Partnerships and Europe Sports verticals.

In 2023, 73% of revenues came from Sports in line with the Group’s focus on being sports-led 
in the US, while also rebuilding its Europe gaming assets and launching a new gaming brand in 
the US.

REVENUE SPLIT BY OPERATION 

North America (Sports)

Europe (Sports)

Sports

North America (Gaming)

Europe (Gaming)

Gaming 

2023 ($m)

2022 ($m) 

Change 
2023 vs 2022 (%)

26.9

9.7

36.6

0.6

13.1

13.7

46.4

8.9

55.3

1.3

14.3

15.6

(42)%

9%

(34)%

(54)%

(8)%

(12)%

Sports revenues decreased by 34% year-on-
year to $36.6 million (FY 2022: $55.3 million) 
driven primarily by the relative scale of state 
launches in North America, partially offset by a 
strong performance from Freebets.com, which 
returned to growth in the period.

Europe Sports revenues grew to $9.7 million 
in 2023 (FY 2022: $8.9 million). In Europe, 
Freebets, our primary brand, grew revenue by 
107% year-on-year. 

Gaming revenues declined by 12% to $13.7 
million (FY 2022: $15.6 million) as tail revenues 
declined in Europe gaming markets against the 

prior year. Our marquee brands Nettikasinot 
and WhichBingo grew by 38% and 23% 
respectively in 2023, year-on-year. Europe 
remains the main Gaming region for the Group, 
with revenues of $13.1 million (FY 2022: $14.3 
million), accounting for more than 90% of 
Gaming revenue in both 2023 and 2022. 

Our US Gaming revenues are driven by gaming 
pages provided on our sports websites, in 
particular Crossing Broad which had previously 
enjoyed a large Barstool Sportsbook audience. 
US Gaming revenues declined year-on-year to 
$0.6 million (FY 2022: $1.3 million). 

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STRATEGIC REVIEW
FINANCIAL REVIEW

REVENUE SPLIT BY PARTNERSHIP AND OWNED AND OPERATED  (O&O)

North America Partnership 

Europe Partnership

Total Partnership

North America O&O

Europe O&O

Total O&O

Total revenue

2023 ($m)

2022 ($m) 

18.5

1.2

19.7

9.0

21.6

30.6

50.3

28.4

1.3

29.7

19.3

21.9

41.2

70.9

Change 
2023 vs 2022 (%)

(35)%

8%

(34)%

(53)%

(1)%

(26)%

(29)%

Revenue from Partnerships decreased by 34% 
to $19.7 million (FY 2022: $29.7 million), again 
reflecting the relative scale in state launches. 

in new RMPs revenues in both sports and 
online casino, in particular Freebets.com and 
Nettikasinot. 

Partnership revenues represented 39% of 
Group revenues (FY 2022: 42%). 

Revenue from O&O decreased by 26% to 
$30.6 million (FY 2022: $41.2 million). In 
Europe, O&O Gaming sites were impacted 
by ongoing reduction in tail revenue from 
closed sites, but this was offset by growth 

North America O&O sites were impacted by 
the relative size of their footprint in new state 
launches and changing CPA rates in some 
states. 

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

GROSS PROFIT 4 AND GROSS MARGIN

Gross profit from continuing operations ($’m)

Gross profit margin (%)

2023

26.6

53%

2022 

36.0

51%

Change 
2023 vs 2022 (%)

(26)%

2% pts

4 Gross profit is calculated as revenue less the costs associated with generating revenue. Cost of revenue includes direct costs, 
marketing costs, Media Partnership revenue share costs, and staff costs, and excludes exceptional minimum guarantee costs. Note, 
these costs are part of operating, and sales and marketing expenses as defined in the consolidated financial statements.

The Group’s gross profit from continuing 
operations for 2023 was down 26% to $26.6 
million, with a gross margin of 53% (FY 2022: 
$36.0 million, 51% gross margin). Europe 
Sports and Europe Gaming margin improved 
to 55% and 78% respectively, offsetting the 
decline in North America margin to 40%. 

Revenue share payments to Media Partners, 
which form part of the reported sales and 
marketing expenses, were $10.9 million in 
2023 (FY 2022: $16.3 million).

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STRATEGIC REVIEW
FINANCIAL REVIEW

EARNINGS
The Group recognised an operating loss from continuing operations of $44.9 million (FY 2022: 
$6.2 million profit).

EBITDA from continuing operations included items which affect comparability. The Group 
excludes these items in calculating Adjusted EBITDA metrics. These are detailed below:

RECONCILIATION OF OPERATING PROFIT FOR CONTINUING OPERATIONS TO ADJUSTED EBITDA

Operating (loss) / profit from continuing operations

Depreciation and amortisation

Net impairment charge

Share-based payments

Reorganisation costs

Minimum guarantees shortfall

Adjusted EBITDA from continuing operations ($’m)

Adjusted EBITDA margin from continuing operations

2023 ($m)

2022 ($m) 

(44.9)

6.5

44.6

0.2

2.6

3.1

12.1

24%

6.2

7.3

-

0.9

4.5

-

18.9

27%

Change 
2023 vs 2022 (%)

-

(11)%

100%

(78)%

(42)%

100%

(36)%

(3)% pts

ADJUSTMENTS TO EARNINGS
From the annual impairment review of non-
financial assets, the Group recognised a 
net impairment charge of $44.6 million for 
continuing operations in 2023. This consists 
of an impairment charge of $58.5 million 
for US Sports and EU Sports assets, offset 
by an impairment reversal of $13.9 million 
for Gaming assets. Note 11 of the Financial 
Statements provides a further breakdown of 
the impairment. 

The impairment of EU Sports and the reversal 
of previous impairments for Gaming were both 
impacted by the sale of the Europe and Canada 
assets in April 2024 as the sales price was 
deemed to be an indicator of the recoverable 
amount of those assets at the balance sheet 
date.

The Group incurred $0.2 million of share-
based payment charges (FY 2022: $0.9 
million), with the reduction year-on-year due to 
senior management leavers from the schemes 
in 2023.

In addition, the Group incurred $2.6 million of 
reorganisation costs in 2023 (FY 2022: $4.5 
million) relating to the continuation of the 
Group’s restructuring plan and integration, and 
deal-related costs.

In 2023, the Group classified $3.1 million 
of costs from the minimum guarantees in 
the contract with one Media Partner as an 
adjusting item to EBITDA due to the size and 
short-term nature of this agreement. The 
agreement expires in summer 2024.  Further 
minimum guarantees have not been offered to 
extend this contract.

Adjusting for these one-off items:

•  Adjusted EBITDA from continuing 

operations was $12.1 million (FY 2022: 
$18.9 million), with a margin of 24%  
(FY 2022: 27%).

•  Group adjusted EBITDA including Personal 
Finance and Blueclaw was $11.7 million  
(FY 2022: $16.8 million).

The Group completed the sale of Personal 
Finance assets and the restructuring of non-
core activities in H1 2023, removing marginal 
and loss-making activity while allowing 
resources to be focused on the continuing 
business.

SALES AND MARKETING COSTS
Direct costs associated with our revenue 
streams decreased to $18.6 million from 
$22.8 million. This includes the revenue share 
payments to our Media Partners in the US 
amounting to $14.0 million (FY 2022: $16.3 
million) including $3.1 million of minimum 
guarantee top-ups. Excluding revenue shares 
payments to Media Partners, sales and 
marketing costs were $4.6 million (FY 2022: 
$6.5 million), a reduction of 29%. These costs 
relate largely to content and SEO expenses.

OPERATING COSTS
Operating costs of $25.6 million include 
$2.6 million of reorganisation costs and $0.2 
million of share-based payment charges (FY 
2022: $34.6 million including $4.5 million of 
reorganisation costs and $0.9 million of share-
based payment charges). 

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

Operating costs include staff costs, technology 
investment and other operating costs.

Staff Costs
Staff costs from continuing operations was 
$16.7 million (FY 2022: $19.9 million). The 
reduction year-on-year was partly due to 
refining operations in the US and Canada, 
as well as the closure of the UK Blueclaw 
operation in 2023. This has also been 
reflected in the reduction in total Group 
employee numbers (including Personal 
Finance) to 146 from 193. 

As a result of the sale of the Europe and 
Canada assets in April 2024, the total 
Group employee numbers have fallen to 100 
at 3 April 2024, including 28 employees 
transferring to the Gambling.com Group 
Limited upon completion of the transaction.

Technology Investment
The Group has continued to invest in its 
technology in 2023, including replacing 
legacy technology for data platforms and 
implementing a new finance billing system. 
Cost was reduced to $2.7 million of operating 
costs (FY 2022: $5.2 million).  

Other Operating Costs
Other operating costs were $6.2 million 
(FY 2022: $9.5 million). These include all 
other operating costs such as administrative 
expenses, professional service costs and 
one-off reorganisation costs of $2.6 million 
(FY 2022: $4.5 million).

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STRATEGIC REVIEW
FINANCIAL REVIEW

EARNINGS PER SHARE (EPS)

2023

2022 

Change 
2023 vs 2022 (%)

SUMMARY BALANCE SHEET AND CASH FLOW METRICS

Basic and diluted EPS from continuing operations ($)

(0.173)

0.009

-

Free cash flow 5

Basic and diluted EPS ($)

(0.179)

(0.036)

(397)%

Cash from operations 6 

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

2023 ($m)

2022 ($m) 

Change 
2023 vs 2022 (%)

4.0

4.6

5.7

7.4

7.6

15.8

6.8

18.4

(47)%

(71)%

(16)%

(60)%

Normalised capital expenditure 7 

Acquisition-related payments 

5 Defined as cash from operations excluding tax payments or refunds, less capital expenditure.
6 Includes working capital and trading from discontinued operations.
7 Defined as reported capex less acquisition-related capital expenditure.

CASH AND WORKING CAPITAL
Group cash balance (including short-term 
deposits) at 31 December 2023 was $4.8 
million (FY 2022: $10.8 million). After 
adjustment for forex movements, overall cash 
balances decreased due to acquisition-related 
payments, historical tax payments and lower 
trading performance, offsetting consideration 
received from the sale of assets.

The Group recognised free cash inflows of 
$4.0 million in 2023 after adjusting for one-
off cash items, compared to an inflow of 
$7.6 million in 2022. The main driver of the 
reduction in free cash outflows was the decline 
in underlying trading. 

Whilst the Group did not acquire any 
businesses in 2023, it continued to invest in 
its assets, mainly in its domains and enhanced 
websites, spending $5.7 million on capital 
expenditure (FY 2022: $6.8 million).

The Group received $6.05 million for the 
disposal of three of the Europe Gaming 
domains and associated websites, Casino.se,
Casino.gr and Casino.pt, and domains and 
websites relating to the Personal Finance 
business. 

The Group’s acquisition programme 
between Q4 2020 and Q4 2021 resulted 
in it committing to future acquisition and 
earn out payments as part of the acquisition 
consideration, to be substantially funded from 
the Group’s free cashflow. 

During 2023, the Group paid out $7.4 million of 
deferred acquisition and earnout payments (FY 
2022: $18.4 million). Post period, the Group 
has paid a further $3.5 million on earnout 
payments with a final payment of $4.0 million 
of deferred consideration expected in H2 
2024. Included in the 2023 cash outflow was 
a one-off settlement for all existing obligations 
with the previous owners of Blueclaw Media 
Ltd. This final settlement was paid in January 
2023 and the Group has no further obligations 
in this matter. 

The cash flows above included the cash flow 
from operations and working capital balances 
for the Personal Finance and Blueclaw 
businesses. 

Basic and diluted EPS remained the same (FY 2022: same) due to the number of weighted 
average number of shares. In 2023, the Group recognised a basic and diluted loss per share 
from continuing operations of $0.173 (FY 2022: EPS of $0.009).

Including the discontinued operations of Personal Finance (before it was sold) and Blueclaw, 
the Group recognised a loss per share of $0.179 (FY 2022: loss per share of $0.036).

FINANCE COSTS
Net financial costs amounted to $0.2 million 
(FY 2022: $1.7 million). The prior year 
comparative includes a $1.5 million foreign 
exchange loss due to re-translation of 
monetary balances held in GBP and EUR to 
USD, the presentational currency of the Group, 
which was not replicated in 2023. Excluding 
this forex impact, net financial costs were 
consistent year-on-year at $0.2 million relating 
to bank charges and lease finance costs.

The Group does not hold any external debt 
financing as at 31 December 2023.

TAX
The Group has a tax-presence in the regions 
where the Group is incorporated, which 
are Jersey (where the parent company is 
incorporated), UK, US, Cyprus, Canada and 
Israel. The Group structure consists of a UK 
parent company with a shared service centre in 
Cyprus, both of which support the intellectual 
property based in Israel and Cyprus and the 
growing operations in the US.

The Group recognised a total tax charge 
of $0.6 million in 2023 for its continuing 
operations (FY 2022: $1.6 million charge). 
A deferred tax charge of $3.2 million was 
recognised upon sale of the Personal Finance 
business in discontinued operations to reverse 
a previous deferred tax asset recognised in 
2022. 

The Group recognised an income tax provision 
of $5.7 million (FY 2022: $4.5 million). The 
increase in the income tax liability relates to an 
increase in specific tax provisions to mitigate 
tax risks across jurisdictions. In 2023, the 
Group paid $3.5 million to tax authorities in 
Israel in respect of the tax years 2016 to 2020 
and a further $1.6 million in the jurisdictions it 
operates (FY 2022: $0.9 million).

The Group understands the importance of the 
tax contribution it makes, and we have a tax 
strategy which supports this commitment. The 
Group is committed to paying all of its taxes in 
full and on time, in all the jurisdictions in which 
the Group operates.

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CORPORATE 
GOVERNANCE

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XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTSCORPORATE GOVERNANCE

OUR BOARD
XLMEDIA’S BOARD IS A HIGHLY SKILLED TEAM 
WITH BREADTH OF CAPABILITY AND EXPERIENCE

The Board is collectively responsible for promoting the success 
of XLMedia by directing and supervising policy and strategy. It is 
responsible to shareholders for the Company’s financial and 
operational performance and risk management.

CHANGES TO THE BOARD DURING THE YEAR: 

Jonas Mårtensson – stepped down from the Board on 30 June 2023

Richard Rosenberg – stepped down from the Board on 30 September 2023

CHANGES TO THE BOARD FOLLOWING THE YEAR END: 

Caroline Ackroyd – stepped down from the Board on 31 March 2024 

COMMITTEE MEMBERSHIP KEY

Audit and Risk Committee

Remuneration Committee

Committee Chair

Appointed: March 2022 
Nationality: British

Key strengths and expertise:
·  Extensive digital publishing 

industry leadership experience

·  Considerable knowledge of 
capital markets and global 
media industry

Other current appointments:
·  Non-Executive Chairman at 

Digitalbox plc

Marcus is an experienced Chair and Chief Executive, 
with deep knowledge of the global media, publishing 
and marketing sectors gained from over 30 years’ 
senior leadership experience. Most recently, he was 
CEO at TI Media from March 2014 to May 2020, 
prior to the sale to Future plc. Previously, he was at 
Associated Newspapers for five years in the roles of 
Commercial Director and Managing Director, Mail On 
Sunday. Preceding this, Marcus worked at EMAP for 
16 years, during which time he held the role of Group 
Managing Director of EMAP Lifestyle Magazines and 
EMAP Advertising, and he also ran the company’s 
Australian and US businesses. Marcus was also 
formerly a Group Account Director at McCann Erickson 
and ran Optimus Communication.

Marcus Rich
Independent Non-Executive Chair

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XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

Appointed: July 2022 
Nationality: British

Key strengths and expertise:
·  Broad media and digital 

publishing industry experience

·  Strong leadership and financial 

expertise

Other current appointments:
·  None

David is an experienced Chief Executive Officer with 
extensive leadership and financial expertise. He joined 
the Group having held a number of senior executive 
roles in companies across the media sector, most 
recently as CEO at JPIMedia Group. Prior to this, he 
served as CEO of Timeout Group and CFO of BBC 
Worldwide (now BBC Studios). In his early career, 
David spent time as a Management Consultant at PwC 
working with a number of blue-chip clients. He is a 
qualified Chartered Accountant.

Appointed: April 2012  
Nationality: Israeli

Key strengths and expertise:
·  Extensive knowledge of 

XLMedia, having founded the 
business 

·  Significant understanding  
of performance marketing

Other current appointments:
·  Founder, Team Odeon

Ory co-founded XLMedia and served as CEO from 
2008 to 2019, prior to which he worked across all 
areas of the business as it successfully scaled from 
the affiliate network he first established in 2003. 
He brings considerable entrepreneurial and digital 
business leadership experience. Ory is also the founder 
of Team Odeon, a performance marketing company 
focused on higher education. He is an active investor 
and advisor to companies operating in software as a 
service, gaming and performance marketing.

Appointed: October 2021  
Nationality: French

Key strengths and expertise:
·  Significant experience in both 
public and private markets 

·  Considerable knowledge of the 

online gambling industry

Other current appointments:
·  Non-Executive Director,  

Kindred Group plc

Cédric has worked with Premier Investissement SAS 
for over ten years, initially in the company’s listed 
real estate development subsidiary Bassac, where he 
worked for five years. In 2017, he co-founded Lagune 
Holding, an investment advisor, and he worked 
closely with Premier Investissement to develop its 
asset management arm and help it to invest in listed 
companies. Cédric is the appointed representative 
of Premier Investissement, XLMedia’s largest 
shareholder.

David King
Chief Executive Officer

Ory Weihs
Non-Executive Director

Cédric Boireau
Non-Executive Director

Appointed: June 2021  
Nationality: British

Key strengths and expertise:
·  Significant experience in 
people strategy across 
international organisations

·  Considerable knowledge 
of large-scale consumer 
businesses

Other current appointments:
·  None

Julie brings a wealth of experience across all facets of 
Human Resources strategy and development on an 
international scale, gained from over 30 years of senior 
leadership. Most recently, Julie was Group People 
Director at Ocado PLC, where she was responsible for 
implementing their global people strategy and served 
on the management committee. Previously, she held 
senior leadership roles at Tesco PLC and Diageo plc.

Julie Markey
Independent Non-Executive 
Director

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CORPORATE GOVERNANCE

DIRECTORS’ REPORT 

NOMINATED ADVISOR & 
CORPORATE BROKER:
Cavendish Capital 
Markets Limited
One Bartholomew 
Close
London 
EC1A 7BL

AUDITORS TO THE 
COMPANY:
Kost Forer Gabbay & 
Kasierer (a member of 
Ernst & Young Global)
144 Menachem Begin 
Road, Building A 
Tel-Aviv 
6492102, 
Israel

PUBLIC RELATIONS 
ADVISOR:
Vigo Consulting 
40 Piccadilly 
London
W1J 0DR

The Directors present their report for the year 
ended 31 December 2023.

RESULTS AND REVIEW OF THE BUSINESS
The Directors’ Report should be read in 
conjunction with the full 2023 Annual Report 
and financial statements. 

SHARE CAPITAL 
The authorised and issued share capital of the 
Company are shown in note 18 of the 
financial statements. 

Pursuant to the resolution passed by 
shareholders at the last Annual General 
Meeting, and in accordance with the 
Company’s Article of Association, the 
Directors were authorised by shareholders to 
allot and issue, wholly for cash, with 
disapplication of pre-emption rights, up to 
26,258,640 shares representing 10% of the 
issued share capital of the Company as of the 
date of the Annual General Meeting. These 
authorities expire, to the extent not already 
used, on the date of the Annual General 
Meeting to be held on 28 June 2024.

Approval will be sought for new authorities at 
the Annual General Meeting.

TREASURY SHARES
The Company does not hold any Ordinary 
Shares in treasury.

REGISTERED OFFICE:
IFC 5
St Helier
Jersey 
JE1 1ST

ADVISORS
REGISTRARS:
Link Market Services 
(Jersey) Limited
12 Castle Street 
St Helier
Jersey 
JE2 3RT

JERSEY LAW COUNSEL:
Carey Olsen 
47 Esplanade 
St Helier
Jersey
JEI 0RD

UK LAW COUNSEL:
Eversheds Sutherland
Two New Bailey 
6 Stanley Street 
Salford 
Manchester
M3 5GS

COMPANY SECRETARY:
Peter McCall 
XLMedia plc
25 Wilton Road 
London
SW1V 1LW

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XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

STRATEGIC ACTIVITIES
DIRECTORS’ INDEMNITY INSURANCE
The Group has provided to all of its Directors 
limited indemnities in respect of costs of 
defending claims against them and third-party 
liabilities. The Group has made qualifying 
third-party indemnity provisions for the benefit 
of its Directors which were available during the 
period and remain in force at the date of this 
report.

CORPORATE GOVERNANCE
In September 2018, the Company adopted the 
QCA Corporate Governance Code published by 
the Quoted Companies Alliance. For more 
information about Corporate Governance and 
the implementation of the QCA Code please 
refer to the Chair’s Statement on pages 7-8 of 
this Annual Report, and the Corporate 
Governance Report on pages 33-45 of this 
Annual Report.

BOARD COMMITTEES
The Board has established an Audit and Risk 
Committee, and a Remuneration Committee. 
For more information about the Audit and Risk 
Committee and for information about the 
internal and external Auditors please refer to 
the Audit and Risk Committee Report on 
pages 46-48 of this Annual Report.

For more information about the Remuneration 
Committee, Directors’ remuneration and bonus 
and share option schemes please refer to the 
Remuneration Committee Report on pages 
49-53 of this Annual Report.

MAJOR SHAREHOLDERS
As of 31 December 2023, the following 
interests of shareholders in excess of 3%, had 
been notified to the Company by the 
shareholders:

SHAREHOLDER’S 
NAME

NUMBER OF   
SHARES HELD

SHARES AS 
% OF ISSUED 
SHARE   
CAPITAL

Premier 
Investissement 
SAS 

TFG Asset 
Management  
UK LLP

73,478,567

27.98%

13,500,000

5.14%

Ory Weihs

8,137,444

3.08%

Note: on 27 March 2024 the Company announced that it had 
been notified that Kapitalforengingen Wealth Invest held an 
interest in 8,000,000 ordinary shares in the issued share capital 
of the Company (3.05%).

GLOBAL SHARE INCENTIVE PLAN
On 12 May 2023, the Company granted share 
awards over a total of 6,850,000 ordinary 
shares, under the XLMedia 2020 Global Share 
Incentive Plan.

BOARD CHANGES

The following resigned as Directors during 
the year.

•  Jonas Mårtennsson stepped down as a 

Director on 30 June 2023.

•  Richard Rosenberg stepped down as a 

Director on 30 September 2023.

The following resigned as a Director after the 
year end.

•  Caroline Ackroyd, stepped down from the 

Board on 31 March 2024

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CORPORATE GOVERNANCE

OUR FINANCIAL INSTRUMENTS
The Group’s financial instruments are 
discussed in note 2 to the financial 
statements.

OUR PROCEDURES
The Group’s Procedures including our Code of 
Business Conduct, Anti-Bribery and 
Corruption Policy, Disclosure Policy, Share 
Dealing Code, Social Media Policy, 
Whistleblowing Policy and Modern Slavery 
Policy are determined by the Board and set 
out for all employees to review. The 
Company’s management is responsible for the 
implementation of these procedures.

OUR SHARE DEALING CODE
The Company has adopted a Share Dealing 
Code for Directors and applicable employees 
of the Group for the purpose of ensuring 
compliance by such persons with the 
provisions of the AIM Rules relating to 
dealings in the Company’s securities 
(including, in particular, Rule 21 of the AIM 
Rules) and in accordance with the Market 
Abuse Regulations. The Directors reviewed 
the Share Dealing Code during 2023 and 
consider that it is appropriate for a company 
whose shares are admitted to trading on AIM.

STATEMENT OF DIRECTORS’ RESPONSIBILITIES IN 
RESPECT OF THE FINANCIAL STATEMENTS
The Directors are responsible for preparing 
the Annual Reports and the Group and 
Company financial statements in accordance 
with applicable law and regulations.

Jersey Companies Law requires the Directors 
to prepare accounts for each financial period. 
Under that law, and as required by the AIM 
Rules for Companies, the Directors have 
elected to prepare the Group and Company 
financial statements in accordance with 
International Financial Reporting Standards 
(IFRS) as adopted by the European Union 
(EU). In preparing these financial statements, 
the Directors are required to:

•  Present fairly the Group and Company 

financial position, financial performance and 
cash flows;

•  Select suitable accounting policies in 
accordance with IAS 8 – Accounting 
Policies, Changes in Accounting Estimates 
and Errors and apply them consistently;

•  Present information, including accounting 

policies, in a manner that provides relevant, 
reliable, comparable and understandable 
information;

•  Make judgments that are reasonable;

•  Provide additional disclosures when 

compliance with the specific requirements 
in IFRS, as adopted by the EU, is 
insufficient to enable users to understand 
the impact of particular transactions, other 
events and conditions on the Group’s and 
Company’s financial position and financial 
performance; and

•  State whether the Group and Company 

financial statements have been prepared in 
accordance with IFRS, as adopted by the 
EU, subject to any material departures 
disclosed and explained in the financial 
statements.

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

GOING CONCERN
The Board is satisfied that the Group has 
adequate financial resources to continue to 
operate for the foreseeable future and is 
financially sound. For this reason, the going 
concern basis is considered appropriate for 
the preparation of financial statements.

AUDITOR
A resolution to reappoint Kost Forer Gabbay & 
Kasierer, a member of Ernst & Young Global 
(EY), as Auditors of the Company will be put 
to the Annual General Meeting. The Directors 
will also be given the authority to fix the 
Auditors’ remuneration. For more information 
about the Auditors please refer to the Audit 
and Risk Committee Report on pages 46-48 
of this Annual Report.

During the year, the Auditors undertook 
certain specific pieces of non-audit work. EY 
were selected to undertake these tasks due to 
their familiarity with the online industry and, 
as regards tax, their alignment with work 
carried out under the audit. In order to 
maintain EY’s independence and objectivity, 
EY undertook its standard independence 
procedures in relation to those engagements.

By Order of the Board

Peter McCall 
Company Secretary

DIRECTORS’ STATEMENT AS TO DISCLOSURE   
OF INFORMATION TO AUDITORS
The Directors who were members of the 
Board at the time of approving the Directors’ 
Report are listed on page 27-28. Having 
made enquiries of fellow Directors and of the 
Company’s Auditors each of these Directors 
confirms that:

•  To the best of each Director’s knowledge 
and belief, there is no information relevant 
to the preparation of their report of which 
the Company’s Auditors are unaware; and

•  Each Director has taken all the steps a 

Director might reasonably be expected to 
have taken to be aware of relevant audit 
information and to establish that the 
Company’s Auditors are aware of that 
information.

EMPLOYEES
The Directors recognise the value of involving 
employees in the business and ensuring that 
matters of concern to them, including the 
Group’s aims and objectives, are 
communicated in an open and regular manner. 
Management frequently briefs employees on 
the Group’s performance and activities and 
discusses matters of concern or interest. 
Recruitment gives equal opportunity to all 
employees regardless of age, gender, sex, 
sexual orientation, colour, race, religion or 
ethnic origin. Training programmes are 
available for all levels of staff. These are 
aimed at increasing skills and contribution.

ANNUAL GENERAL MEETING OF SHAREHOLDERS
The Company will be holding its Annual 
General Meeting on 28 June 2024.

31

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CORPORATE GOVERNANCE

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

CORPORATE  
GOVERNANCE REPORT

As an AIM-listed company working within 
regulated markets, our Board recognises the 
importance of applying sound and consistent 
governance principles appropriate to the 
nature, scale and business of the Company 
and the need to apply best practices 
wherever possible to help manage risk within 
the business. Our Board is committed to 
upholding high standards of corporate 
governance throughout the Group. It 
acknowledges its role in setting the culture, 
values and ethics of the Group and in 
ensuring good corporate governance 
principles are maintained for the long-term 
benefit of the Group.

In line with the requirement in the AIM Rules 
requiring all AIM-quoted companies to adopt 
and comply with a recognised corporate 
governance code and detail how they comply 
with that code, the Board has formally 

adopted the QCA Corporate Governance 
Code (the Code) and reports annually on the 
Company’s compliance with the Code and 
any exceptions.

The Code is constructed around ten key 
governance principles that the QCA has 
identified as focusing on the pursuit of 
medium to long-term value for shareholders. 
We have set out in the report below how we 
apply the ten principles of the Code, using the 
disclosures indicated by the Code.

The Board believes that the Group complies 
with the principles of the Code to the extent 
possible and has explained below where it 
does not comply. The Board will continue to 
monitor how the Code is interpreted in 
practice to ensure we can continue to comply 
with the principles of the Code as far as 
possible.

33

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CATEGORY

PRINCIPLE 
NUMBER

PRINCIPLE

APPLICATION

Deliver Growth 

1

Deliver Growth

2

Establish a 
strategy and 
business model 
which promotes 
long-term value 
for shareholders

Seek to 
understand and 
meet 
shareholders’ 
needs and 
expectations

Our strategy and business operations are 
set out in the Chief Executive Officer 
Review in pages 9-14 of the Annual 
Report. For more information that covers 
our business model, our strategy and how 
we aim to drive long-term value for 
shareholders, visit www.xlmedia.com.

The risk sections of the Annual Report are 
on pages 54-57 and deal with the major 
challenges the business faces and how 
these challenges are addressed and 
mitigated.

We are committed to communicating 
openly with our shareholders to ensure that 
our strategy, business model and 
performance are understood; and to listen 
to and seek to address any concerns.

Representatives of the Company and the 
Board are present at the Annual General 
Meeting of the Company to answer 
questions from shareholders who attend 
the meeting. The Company has also made 
available a facility for shareholders to 
address questions to the Company via 
email.

Additionally, our Chair and the Chief 
Executive Officer (CEO) meet and talk 
regularly with shareholders and potential 
investors directly and through analysts and 
brokers in order to receive feedback on 
market expectations or other matters.

We nominated our CEO, David King, and 
our Company Secretary, Peter McCall, as 
the responsible officers for shareholder 
engagement and have in place a mailbox to 
address investor feedback (ir@xlmedia.
com).

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CORPORATE GOVERNANCE

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

CATEGORY

PRINCIPLE 
NUMBER

PRINCIPLE

APPLICATION

CATEGORY

PRINCIPLE 
NUMBER

PRINCIPLE

APPLICATION

Deliver Growth 
(cont.)

2  
(cont.)

Seek to 
understand and 
meet 
shareholders’ 
needs and 
expectations 
(cont.)

We also operate a free email alerts tool on 
our website, which allows subscribers to 
receive breaking news about the Company 
and the Group via email. Registration to 
the newsletter can be made here: https://
www.xlmedia.com/investors/regulatory-
news/

Additional information about the ways in 
which the Group is communicating with its 
shareholders is also available on our 
website: https://www.xlmedia.com/
investors/overview/

Deliver Growth 
(cont.)

3 
(cont.)

Take into account 
wider stakeholder 
and social 
responsibilities 
and their 
implications for 
long-term success 
(cont.)

Deliver Growth

3

Take into account 
wider 
stakeholder and 
social 
responsibilities 
and their 
implications for 
long-term 
success

We are mindful of our corporate social 
responsibilities and the need to build and 
maintain strong relationships across a 
range of stakeholder groups. Our key 
stakeholders are our shareholders, 
customers and their end customers, 
suppliers, employees and regulators.

We nominated our CEO, David King, and 
our Company Secretary, Peter McCall, as 
the responsible officers for stakeholder 
engagement and set up a mailbox to 
address stakeholders’ feedback (ir@ 
xlmedia.com). The specific needs of each 
stakeholder group are considered when 
the Company reviews and responds to that 
feedback.

We are committed to ensuring a high level 
of customer service. We frequently 
correspond with, and seek feedback from, 
key customers in order to improve our 
services. All customer feedback and 
requests are handled carefully and 
promptly. Our executives also regularly 
meet with key customers at professional

35

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conventions and other events to improve 
customer relations and to better 
understand customers’ needs.

We view highly trained and satisfied 
employees as another essential part of 
business growth. As such, we strive to 
train and develop our employees to ensure 
professionalism, excellence and personal 
development, in turn facilitating 
progression on their part. We recruit 
employees who fit our open and dynamic 
working environment and our employees 
are encouraged to provide feedback on 
ongoing matters through informal 
discussions with managers and executives 
at all levels and during their meetings with 
their managers. Managers are encouraged 
to act on the feedback received. We have 
established a written Whistleblowing 
Policy which has been issued to all our 
workers. The Group has provided a 
specific email address to be used for the 
purposes of raising a whistleblowing issue 
which can only be viewed by senior 
members of the Group’s People and Legal 
teams.

We believe that suppliers are key to 
providing excellent services and are 
therefore essential for supporting our 
long-term success. Many of our suppliers 
rank at the top of their services category. 
Suppliers are asked by the relevant 
functions in our Group to provide feedback 
about their services and expertise. Any 
feedback is discussed by us and further 
action, if required, is considered.

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CORPORATE GOVERNANCE

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

CATEGORY

PRINCIPLE 
NUMBER

PRINCIPLE

APPLICATION

Deliver Growth

4

Embed effective 
risk 
management, 
considering both 
opportunities and 
threats, 
throughout the 
organisation

The Board has embedded an effective risk 
management framework to identify, 
evaluate, manage and mitigate risks, in 
order to ensure the Company is well 
positioned to execute its strategy and 
achieve its business objectives. The 
Company’s risk register is compiled with 
input from our executives and other 
employees.

The Audit and Risk Committee of the 
Board is responsible for reviewing the risk 
register and other risks facing the 
Company and discussing all compliance 
issues and regulatory developments based 
on the risk register and other periodical 
management updates designed to 
highlight any new or developing risks.

In addition, we have an internal audit 
function performed by Chaikin Cohen 
Rubin & Co. which conducts audits 
periodically pursuant to an internal audit 
plan. The specific internal audit plan is 
established each year based on the issues 
identified by the Audit Committee and the 
Board as most relevant to such year.

Each report published by the internal 
Auditors is discussed by the Audit 
Committee and action items identified in 
such reports are handled by the Company.

Further details on the risk management 
process, the key risks and challenges 
facing the business and how they are 
mitigated are set out in pages 54-57 of 
this Annual Report.

37

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PRINCIPLE 
NUMBER

5

CATEGORY

Maintain a 
Dynamic 
Management 
Framework

PRINCIPLE

APPLICATION

Maintain the 
board as a  
well-functioning, 
balanced team 
led by the Chair

The Board is charged with the 
responsibility of directing and governing 
the Company’s affairs, including: the 
formulation and approval of the Company’s 
long-term objectives, mission and strategy; 
the approval of budgets; the oversight of 
the Company’s operations and delegation 
of authority to management; the 
establishment and monitoring of sound 
internal controls and risk management 
systems; and the evaluation of the 
implementation of the Company’s policies 
and business plan.

The Board operates formally through 
meetings of both the Board and of its 
committees, and informally through regular 
contact between Directors. The Board 
convenes at least once every quarter to 
review and monitor the implementation of 
the Company’s strategy, budgets and 
progress, and more frequently if necessary.

While the Board may delegate 
responsibilities, there are formal matters 
specifically reserved for decision by the 
Board. Such reserved matters include the 
approval of significant capital expenditures, 
material business contracts and major 
corporate transactions. A formal schedule 
of Matters Reserved for the Board has 
been adopted by the Company.

The Board currently comprises five 
directors, one of whom is an Executive 
Director and four of whom are Non- 
Executive Directors, including the Chair. 
The Board views Julie Markey as an 
Independent Non-Executive Director and 
Marcus Rich as an Independent Non-
Executive Chair.

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CORPORATE GOVERNANCE

PRINCIPLE 
NUMBER

5  
(cont.)

CATEGORY

Maintain a 
Dynamic 
Management 
Framework 
(cont.)

PRINCIPLE

APPLICATION

Maintain the 
Board as a  
well-functioning, 
balanced team 
led by the Chair 
(cont.)

Members of the Board must be re-elected 
by the shareholders of the Company at the 
Company’s Annual General Meeting at 
least once every three years. 

The Board consists of Directors presenting 
an appropriate balance of skills and 
experience to effectively operate and 
control the business and, where deemed 
necessary, the Board also consults with 
external advisors or with Executive 
Officers of the Company. The Board is an 
independent unit acting for the benefit of 
the Company and its composition ensures 
that no individual (or small group of 
individuals) can dominate its decision-
making. The Board has established an 
Audit and Risk Committee, and a 
Remuneration Committee, both with 
formally delegated duties and 
responsibilities. More information about the 
composition and the duties and 
responsibilities of each Board Committee is 
available in the Company’s website on 
https://www.xlmedia.com/corporate-
governance/

The Board does not consider that it is 
currently necessary to establish a 
Nominations Committee and the Board will 
take decisions regarding the appointment 
of new Directors and Executive employees 
following a thorough assessment of a 
potential candidate’s skill and suitability for 
the role.

PRINCIPLE 
NUMBER

5  
(cont.)

CATEGORY

Maintain a 
Dynamic 
Management 
Framework 
(cont.)

6

Maintain a 
Dynamic 
Management 
Framework

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

PRINCIPLE

APPLICATION

Maintain the 
Board as a  
well-functioning, 
balanced team 
led by the Chair 
(cont.)

Ensure that 
between them, 
the Directors 
have the 
necessary  
up-to-date 
experience,  
skills and 
capabilities

Non-Executive Directors are expected to 
devote as much time as is necessary for the 
proper performance of their duties. 
Executive Directors are full-time employees 
and expected to devote as much time as is 
necessary for the proper performance of 
their duties.

During 2023, the Board held 11 meetings. 
Attendance at those meetings is shown on 
page 45.

The Board considers its current 
composition to be appropriate and suitable 
with the adequate and up-to-date 
experience, skills and capabilities to make 
informed decisions.

Each member of the Board brings a 
different set of skills, expertise and 
experience, making the Board a diverse unit 
equipped with the necessary set of skills 
required to create maximum value for the 
Company.

The Board is fully committed to ensuring its 
members have the right skills. Members of 
the Board must be re-elected by the 
shareholders of the Company if they have 
not been re-elected at the previous two 
Annual General Meetings in accordance 
with the Company’s Articles of Association 
(and more frequently in some 
circumstances), thereby providing 
shareholders with the opportunity to decide 
on the election of the Company’s Board.

39

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CORPORATE GOVERNANCE

PRINCIPLE 
NUMBER

6  
(cont.)

CATEGORY

Maintain a 
Dynamic 
Management 
Framework 
(cont.)

41

AR2023-book.indb   41-42
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PRINCIPLE

APPLICATION

CATEGORY

PRINCIPLE 
NUMBER

PRINCIPLE

APPLICATION

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

Ensure that 
between them, 
the Directors 
have the 
necessary  
up-to-date 
experience,  
skills and 
capabilities  
(cont.)

The Directors’ biographical details and 
relevant experience can be found on pages 
27-28 of this Annual Report and at the 
following https://www.xlmedia.com/
board-management/

Throughout the year, members of the 
Board receive updates on corporate 
governance matters from either the 
Company Secretary and/or the Company’s 
Nominated Advisor.

During the year, the Directors receive 
regular updates on our business from the 
CEO and and other senior executives, and 
regulatory updates from the Company 
Secretary.

More information about the Group’s 
management can be found here https://
www.xlmedia.com/board-management/

The Board also consults with external 
advisors and with Executives of the 
Company on various matters as deemed 
necessary and appropriate by the Board.

7

8

Maintain a 
Dynamic 
Management 
Framework 
(cont.)

Maintain a 
Dynamic 
Management 
Framework 
(cont.)

Evaluate Board 
performance 
based on clear 
and relevant 
objectives, 
seeking 
continuous 
improvement

Promote a 
corporate culture 
that is based on 
ethical values 
and behaviours

In order to ensure that the Board as a 
whole and its members collectively function 
in an efficient and productive manner, a 
formal external Board evaluation was 
carried out in the first quarter of 2023. A 
report on the findings of the evaluation 
exercise was submitted to the Chair who 
considered its findings with the Board and 
individual Directors. The Board will consider 
when it is appropriate to conduct a further 
evaluation exercise.

We are committed to acting ethically and 
with integrity. We expect all employees, 
officers, Directors and other persons 
associated with us to conduct their day-to-
day business activities in a fair, honest and 
ethical manner.

For that purpose, we have adopted a Code 
of Business Conduct (Code) which applies 
to all our workforce personnel. Pursuant to 
the Code, employees, Directors and other 
relevant stakeholders are required to 
comply with all laws, rules and regulations 
applicable to us. These include, without 
limitation, laws covering anti-bribery, 
copyright, trademarks and trade secrets, 
data privacy, insider trading, illegal political 
contributions, antitrust prohibitions, rules 
regarding the offering or receiving of 
gratuities, environmental hazards, 
employment discrimination or harassment, 
occupational health and safety, false or 
misleading financial information or misuse 
of corporate assets. 

42

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CORPORATE GOVERNANCE

PRINCIPLE 
NUMBER

8  
(cont.)

CATEGORY

Maintain a 
Dynamic 
Management 
Framework 
(cont.)

PRINCIPLE

APPLICATION

Promote a 
corporate culture 
that is based on 
ethical values and 
behaviours (cont.)

9

Maintain a 
Dynamic 
Management 
Framework 
(cont.)

Maintain 
governance 
structures and 
processes that are 
fit for purpose and 
support good 
decision-making 
by the Board

43

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The Code also includes provisions for 
disclosing, identifying and resolving 
conflicts of interest of employees and 
Board members. The Code includes 
provisions requiring all employees to report 
any known or suspected violation and 
ensures that all reports of violations of the 
Code will be handled sensitively and with 
discretion. We also recognise the benefits 
of a diverse workforce and are committed 
to providing a working environment that is 
free from discrimination.

We have also adopted a Share Dealing 
Code, regulating trading by persons 
discharging managerial responsibility 
(PMDRs) and persons closely associated 
with them. We take all reasonable steps to 
ensure compliance by PDMRs and any 
relevant employees with the terms of the 
Share Dealing Code.

The Company now operates with a small 
Board, appropriate for its size. The Board 
Committee membership is comprised 
entirely of Directors who the Board 
considers to be independent in order to 
ensure (amongst other considerations) that 
resolutions adopted are conflict-free. 
Further details of the composition and 
meetings of these Committees can be 
found on pages 27-28 of the Annual 
Report. Each of the Board Committees has 
the ability to use external advisors as it 
deems necessary in the furtherance of its 
duties.

The Company’s CEO is responsible for the 
leadership and day-to-day management of 
the Group. This includes formulating and 
recommending the Group’s strategy for 
Board approval and then executing the 
approved strategy. 

PRINCIPLE 
NUMBER

9  
(cont.)

CATEGORY

Maintain a 
Dynamic 
Management 
Framework 
(cont.)

Build Trust

10

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

PRINCIPLE

APPLICATION

Maintain 
governance 
structures and 
processes that are 
fit for purpose and 
support good 
decision-making 
by the Board 
(cont.)

Communicate 
how the group is 
governed and is 
performing by 
maintaining a 
dialogue with 
shareholders and 
other relevant 
stakeholders

The Chair’s main responsibility is the 
leadership and management of the Board’s 
business and its governance and acting as 
its facilitator. He meets regularly and 
separately with the CEO and the other 
Directors to discuss matters relevant to the 
Board.

We will continue to review our governance 
structures with the QCA Code in mind 
(including the changes introduced by the 
revised QCA Code published in November 
2023) and are committed to the evolution 
of our corporate governance in line with 
best practices, to the extent the Directors 
judge it appropriate considering the 
Company’s size, stage of development and 
resources.

We are committed to an open 
communication and dialogue with our 
stakeholders. Our main stakeholder groups 
are our regulators, our shareholders, our 
customers, our suppliers and our 
employees.

We communicate with stakeholders 
including through the Annual Report, the 
Annual General Meeting of shareholders, 
the full-year, half-year and other regulatory 
market announcements, investor meetings 
and through the Group’s website.

Our website is regularly updated, and users 
can register to be alerted via email when 
announcements are posted on the website. 
Annual Reports and notices of Annual 
General Meetings from recent years can be 
found on our website.

We publish on the Company’s website in a 
clear and transparent manner the outcomes 
of the General Meetings of shareholders, 
including a breakdown of votes cast.

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CORPORATE GOVERNANCE

ATTENDANCE TABLE

 Director 

Position

Max Possible 
Attendance 

Meetings 
attended 

Max Possible 
Attendance

Meetings 
attended

Max Possible 
Attendance

Meetings 
attended

BOARD MEETING

AUDIT AND RISK COMMITTEE REMUNERATION COMMITTEE

David King

CEO

Caroline Ackroyd CFO

Marcus Rich

Chair

Julie Markey

Ory Weihs

Richard 
Rosenberg1

Cédric Boireau

Independent Non- 
Executive Director

Non-Executive 
Director

Independent Non- 
Executive Director

Non-Executive 
Director

Jonas 
Mårtensson2

Independent Non- 
Executive Director

11

11

11

11

11

9

11

5

11

11

11

11

11

6 

11

5

-

-

3

3

-

2

-

1

This table records attendance at Committee meetings by Committee members only.
1. Stepped down on 30 September 2023
2. Stepped down on 30 June 2023

-

-

3

3

-

2

-

1

-

-

4

4

-

3

-

2

-

-

4

4

-

3

-

2

45

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XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

AUDIT AND RISK 
COMMITTEE REPORT

Marcus Rich  
Chair of the Audit and Risk Committee

COMPOSITION OF THE AUDIT 
AND RISK COMMITTEE

The Audit and Risk Committee (referred to 
as the “Committee” in this section of the 
Report) is a committee of the Board. The 
Committee Chair reports formally to the 
Board on all matters within the Committee’s 
duties and responsibilities and on how the 
Committee discharges its responsibilities. 
The Committee members are Marcus Rich 
(who chairs the Committee on an interim 
basis) and Julie Markey. Independent Directors 
Richard Rosenberg (who previously chaired 
the Committee) and Jonas Mårtennson 
both stepped down as Directors and as 
members of the Committee in 2023.

The members of the Committee are 
considered to be Independent Directors. For 
further information about the qualifications of 
the Committee members please refer to 
pages 27-28 of this Annual Report and the 
Company’s website https://www.xlmedia.
com/board-management/

The Committee’s terms of reference (which 
were reviewed in early 2024) provide that it 
should meet at least twice a year at 
appropriate times in the reporting and audit 
cycle and otherwise as required. The 
Committee met three times during the year. 
The Committee also meets regularly with the 
Company’s internal and external Auditors. 

PURPOSE AND RESPONSIBILITIES   
OF THE AUDIT AND RISK COMMITTEE
The purpose of the Committee is to assist the 
Board to carry out the following functions:

•  Oversight of the integrity of the Group’s 

formal reports, statements and 
announcements relating to the Group’s 
financial performance; 

•  Reviewing compliance with internal 

guidelines, policies and procedures and other 
prescribed internal standards of behaviour.

To achieve such purposes, the Committee has 
been assigned with the following 
responsibilities: 

•  Reviewing the half-year and full-year 

financial statements with management and 
with the external Auditors as necessary prior 
to their approval by the Board;

•  Reviewing financial results announcements 

of the Group and any other formal 
announcements relating to the Group’s 
financial performance and recommending 
them to the Board for approval; 

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•  Reviewing recommendations from the 

executive management and the external 
Auditors on the key financial and accounting 
principles to be adopted by the Group in the 
preparation of the financial statements;

•  Reviewing the Group’s systems for internal 

financial control;

•  Approving the appointment and termination 

of appointment of the Group’s internal 
Auditors, reviewing and approving the 
Group’s internal audit plan and ensuring the 
internal Auditors have the necessary 
resources and access to information to 
enable them to fulfil their mandate;

•  Considering and making recommendations 
to the Board to put to shareholders for 
approval at the AGM, the appointment, 
re-appointment and removal of the 
Company’s external Auditors and overseeing 
the relationship with the external Auditors;

•  Reviewing and approving the external audit 
plan and regularly monitoring the progress 
of implementation of the plan;

•  Determining and monitoring the 

effectiveness and independence of the 
internal and external Auditors; and

•  Monitoring the level of resources related to 
the management of audit functions across 
the Group.

MAIN ACTIVITIES IN 2023
The Committee:

•  Reviewed and approved the financial 

statements for FY2022 and reviewed the 
external Auditors’ plans for the Annual 
Report of FY2023;

•  Reviewed and approved the financial 

statements of the Company for H1 2023;

•  Reappointed Ernst & Young as the external 

Auditors;

•  Reviewed and discussed reports from the 
internal Auditors, Chaikin Cohen Rubin & 
Co.; and

•  Reviewed and approved the financial 

statements, RNS and internal audit final 
reports for FY2022 and the internal audit 
plan for FY2023.

INTERNAL AUDITORS 
The internal Auditors of the Company are 
Chaikin Cohen Rubin & Co., appointed by the 
Company in May 2021. The internal Auditors 
provide their audit based on an audit plan. 
Each year specific topics are identified by the 
Committee for audit during such year. Each 
report of the internal Auditors is discussed by 
the Committee and if necessary by the Board 
and its results are learned from and 
implemented as required.

EXTERNAL AUDITORS 
The external Auditors of the Company are Kost 
Forer Gabbay & Kasierer (Ernst & Young Israel) 
(EY). The appointment of EY as Auditors by the 
Committee was based on their performance 
during past years and their offer for auditing 
the financial statements for 2023. The 
Committee review of the external Auditors 
confirmed the appropriateness of their 
reappointment and included assessment of 
their independence, qualification, expertise and 
resources, and effectiveness of their audit 
process.

Both the Board and the external Auditors have 
safeguards in place to avoid the possibility that 
the Auditors’ objectivity and independence 
could be compromised.

The services provided by the external Auditors 
include their audit-related services and tax 
consulting. In recognition of public concern 
over the effect of consulting services on 
Auditors’ independence, the external Auditors 
are not invited to provide general consulting 
work which can affect their independence as 
external Auditors.

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XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

The total remuneration of the external Auditors 
for 2023 and for 2022 was as listed in the 
table below:

EXTERNAL AUDITORS’ REMUNERATION

$’000 
2023

$’000 
2022

Audit services 

249

200

Acquisition and 
assurance services

179

--

Tax compliance

419

208

The Committee and the Auditors found that 
the external audit plan for 2023, the work of 
the external Auditors for 2023 and the 
remuneration of the external Auditors for 2023 
did not undermine the independence  
of the external Auditors.

WHISTLEBLOWING
The Group has a Whistleblowing Policy 
permitting each employee of the Group to raise 
concerns in confidence about possible 
improperness in various aspects and matters. 
Issues raised will be handled appropriately by 
the management of the Group.

FINANCIAL REPORTING
The Group’s trading performance is monitored 
on an ongoing basis. An annual budget is 
prepared, and specific objectives and targets 
are set. The budget is reviewed and approved 
by the Board. The key trading aspects of the 
business are monitored on an ongoing basis and 
internal management and financial accounts are 
prepared monthly. The results are compared to 
budget and prior year performance.

The Committee has taken and will continue to 
take further steps to ensure the Group’s control 
environment is working effectively and 
efficiently.

MODERN SLAVERY
The Board has approved a policy in respect of 
preventing modern slavery and all forms of 
forced labour which applies to all parts of our 
business and which encourages all of our 
people to report concerns in respect of this.  
The Company’s modern slavery statement is 
available on the Company’s website at  
https://www.xlmedia.com/wp-content/
uploads/2024/03/Modern-Slavery-Statement- 
2024-.pdf

Marcus Rich
Chair of the Audit and Risk Committee

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REMUNERATION 
COMMITTEE REPORT 

Julie Markey 
Chair of the Remuneration Committee

Dear Shareholder,

I am pleased to present the Directors’ 
Remuneration Committee Report for the year 
ended 31 December 2023.

The Remuneration Committee membership 
comprises Marcus Rich and myself (as Chair). 
Both of us are independent Non-Executive 
Directors. Richard Rosenberg and Jonas 
Mårtensson also served as members of the 
Remuneration Committee during the year until 
the date they stepped down from the Board.

RESPONSIBILITIES 
The Remuneration Committee is responsible 
for determining and recommending to the 
Board the framework for remuneration of the 
Board Chair, Executive Directors and other 
Senior Executives and, within the terms of the 
agreed framework, determining the total 
individual remuneration packages of such 
persons including, where appropriate, 
bonuses, incentive payments and share 
options or other share awards.

During 2023, the Remuneration Committee 
met four times, and the attendance of the 
Committee members at these meetings is 
detailed in the table on page 45. The 
Remuneration Committee also undertook a 
comprehensive review of its annual calendar of 
activities and of its terms of reference (which 
can be found at https://www.xlmedia.com/
wp-content/uploads/2024/03/Remuneration-
Committee-Terms-of-Reference-07122023.
pdf).

In exercising their role, the Remuneration 
Committee has regard to the recommendations 
put forward in the QCA Code and, where 
appropriate, the QCA Remuneration 
Committee Guide and associated guidance.

During the year FIT Remuneration Consultants 
LLP (FIT) provided the Remuneration 
Committee with external remuneration advice, 
including on all aspects of remuneration policy 
for the Executive Directors. The Remuneration 
Committee is satisfied that the advice received 
was objective and independent. FIT is a 
member of the Remuneration Consultants 
Group and the voluntary code of conduct of 
that body is designed to ensure that objective 
and independent advice is given to 
Remuneration Committees.

OUR PERFORMANCE AND LINK TO REMUNERATION 
Elsewhere in this report you will find details of 
the developments in corporate strategy during 
2023 and the challenges addressed by the 
Company in a rapidly changing marketplace. 
As a result of the significant change to the 
environment that the business was operating 
in and the challenges faced, the Committee 
decided to implement an employee retention 
scheme for our Executive Team to ensure that 
we retained our key talent. 

You can read more about the remuneration of 
our Executive Directors in the section 
immediately below. 

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EXECUTIVE DIRECTOR REMUNERATION 
Executive Directors have service agreements 
with the Group. David King’s contract may be 
terminated by either party serving six months’ 
written notice. At its discretion, the Group may 
make a payment in lieu of such notice or place 
the Executive Director on garden leave. The 
service contracts also contain provisions for 
early termination in the event of various 
scenarios and contain typical restrictive 
covenants. 

On 9 January 2024 Caroline Ackroyd notified 
the Board of her intention to resign as a 
Director. Caroline remained with the business 
until 31 March 2024 to assist with an orderly 
handover. Caroline received her normal salary 
and benefits to the 31 March 2024 and no 
payment in lieu of notice or for loss of office 
was paid.

The following is a summary of the key 
remuneration components of executive 
packages:

Base salary:
The salary of an Executive Director will be 
reviewed annually by the Remuneration 
Committee without any obligation to 
increase such salary. David King joined in 
July 2022 on a base salary of USD 
$392,000. His salary was increased with 
effect from 1 April 2023 to USD $425,000. 
Caroline Ackroyd joined in March 2022 on a 
base salary of USD $271,000. Her salary 
was increased with effect from 1 April 2023 
to USD $313,000.

Pension and benefits:
Ancillary benefits include the reimbursement 
of all reasonable and authorised out of 
pocket expenses, provision of private 
healthcare cover and life cover. The Group 
also contributes to pension plans or as an 
additional cash supplement in respect of the 
Executive Directors at a rate of 10% of 
salary.

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

Annual bonus:
The Executive Directors are eligible to 
receive an annual bonus of up to 100% of 
salary, subject to achievement of corporate 
and personal objectives (“Annual Bonus 
Targets”) set by the Remuneration 
Committee each year and subject to the 
discretion of the Remuneration Committee.

In July 2023 the Remuneration Committee 
amended the bonus plan to incorporate a 
retention element to reflect the importance 
to the Company of retaining the services of 
a small number of key staff (including the 
Executive Directors) deemed essential for 
the fulfillment of certain objectives during a 
period of significant change. As a result the 
Company varied the annual bonus plan for 
Executive Directors for 2023, reducing the 
maximum bonus potential for achievement 
of Annual Bonus Targets to a sum equivalent 
to 50% of salary (from 100% of salary) and 
introducing an element of guaranteed bonus 
equivalent to 50% of salary (“guaranteed 
element”) conditional upon the individual 
remaining in employment and continuing to 
positively contribute throughout the period 
from the date of the agreement by the 
Committee of the guaranteed element of 
bonus in July 2023 and ending on 1 April 
2024. The scheme did not increase the 
overall potential maximum available and 
secured the services of those staff for a 
period, during which key assets of the 
Company were being sold.

Targets for corporate objectives for 2023 
(which represented 70% of the potential 
Annual Bonus Targets opportunity) were not 
achieved and performance against the 
personal objectives resulted in the 
Remuneration Committee determining that a 
bonus payment equivalent to 5.5% of salary 
would be made to David King under the 
2023 annual bonus plan. In addition, Mr. 
King was potentially eligible for a payment 
equivalent to 27.5% of annual salary in 
respect of that part of the guaranteed 

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CORPORATE GOVERNANCE

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

element of bonus relating to 2023. An 
amount of $120,000 was expensed in the 
period. Mr King qualified for the payment on 
1 April 2024, and it was subsequently paid 
together with payment in respect of the 
2023 annual bonus plan in April 2024. 
Following her resignation Caroline Ackroyd 
was not entitled to any element of bonus in 
respect of 2023 and no bonus was paid to 
her (and she will not be entitled to a bonus 
under the 2024 plan).

The bonus scheme rules permit for the 
Remuneration Committee to determine that 
any bonus be paid 50% in cash shortly after 
determination of performance for the year 
and 50% in deferred shares vesting over 
three years subject to continued 
employment. Given the limited nature of 
bonuses payable in respect of 2023, and the 
administration involved in the deferral of 
bonuses into share awards, the 
Remuneration Committee has determined 
that 100% of bonuses payable in respect of 
2023 shall be paid in cash.

Any bonus for 2024 will be based on 
achievements against the priorities and 
strategic aims of the company for the year.

A discretionary share plan, the LTIP: 
Executive Directors may receive 
Performance Stock Units (PSU) Awards up 
to 200% of salary subject to a minimum 
three-year performance period, with vesting 
subject to stretching performance targets 
set by the Remuneration Committee, 
followed by a holding period (resulting in a 
total of a five-year period between grant 
and potential exercise).

PSU awards were granted during the year to 
David King and Caroline Ackroyd under the 
shareholder approved XLMedia 2020 Global 
Share Incentive Plan (the 2020 LTIP). 

The awards were over shares with the 
following values:

• David King: 58.75% of salary; and

• Caroline Ackroyd: 58.75% of salary.

These PSU Awards are subject to a three-
year performance period, with vesting 
subject to two conditions: (a) performance 
measured by reference to total shareholder 
return over the performance period as 
compared to the constituents of the FTSE 
AIM 100 index, and (b) performance 
measured by reference to targets for the 
Company’s adjusted share price at the end 
of the three-year period. The awards are 
additionally subject to a two-year holding 
period following the date of vesting. The 
award to Caroline Ackroyd lapsed upon her 
departure from the Company at the end of 
March 202

4.

COMPANY’S TSR 
RANKING1. 

Lower than median

Median

Upper quartile or 
better

PERCENTAGE OF AN 
AWARD CAPABLE OF 
VESTING.

0%

25%

100%

1 Calculated on a straight-line basis between 25% and 100%

The Remuneration Committee will decide 
on the appropriate use of any equity 
incentives during the course of the year.

NON-EXECUTIVE DIRECTORS
The Board agreed to implement a reduction of 
15% in the level of fees paid to Non-Executive 
Directors (including the Chair) with effect from 
1 April 2023.

The fees payable for services as Non-
Executive Chair and Non-Executive Directors 
following this reduction are shown below:

• Marcus Rich: $106,000

• Julie Markey: $64,000

• Ory Weihs: $51,000
• Cédric Boireau1: $37,000

1.  Does not receive a director’s fee but is paid a GBP
£30,000 per annum consultancy services fee.

Marcus Rich was appointed Non-Executive 
Chair of the Group by letter of appointment 
dated 30 March 2022 and assumed the role on 
31 March 2022. The three-year appointment is 
subject to re-election at the Annual General 
Meeting in accordance with the Company’s 
Articles of Association and thereafter is 
terminable on six months’ notice by either the 
Group or Mr. Rich.

The other Non-Executive Directors are 
appointed subject to re-election every three 
years at the Annual General Meeting and are 
terminable on three months’ notice by either 
party – other than Julie Markey’s engagement 
which is terminable on six months’ notice.

As it is listed on AIM, the Group is not required 
to provide all the information required of a 
company listed on the Official List in this 
Report. However, in the interests of 
transparency certain additional information has 
been included as a voluntary disclosure. 

The Report is unaudited, unless otherwise 
stated.

Directors’ Emoluments1

$’000

Fees/Basic Salary

Bonus

LTIP

Pension

2023 
Total

2022 
Total

Executive Directors 

David King2

Caroline Ackroyd3

Stuart Simms4

Non-Executive Directors

Marcus Rich5

Christopher Bell6

Julie Markey

Richard Rosenberg7

Jonas Mårtensson8

Ory Weihs

Cédric Boireau 

419

304

-

111

-

66

47

29

54

38

24

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

42

30

-

-

-

-

-

-

-

-

485

334

-

111

-

66

47

29

54

38

240

284

608

90

28

74

69

62

60

9

Notes 
1. Due to the global nature of the Group, some of the emoluments for the Directors and Non-Executive Directors listed above

are paid in currencies other than in USD and as such are exposed to foreign currency movements.

2. David King joined the Board on 1 July 2022.
3. Caroline Ackroyd joined the Board on 21 March 2022 and stepped down from the Board on 31 March 2024.
4. Stuart Simms stepped down from the Board on 30 June 2022. The figures for fees/basic salary listed above include sums 

paid to Mr Simms in accordance with his contractual entitlements.

5. Marcus Rich joined the Board on 31 March 2022.
6. Christopher Bell stepped down from the Board on 19 January 2022.
7. Richard Rosenberg stepped down from the Board on 30 September 2023.
8. Jonas Mårtensson stepped down from the Board on 30 June 2023.

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CORPORATE GOVERNANCE

Interests in Shares

The details of all the outstanding share awards held 
by the Executive Directors are shown below:

 Director 

Type of 
Award

Date of 
Grant

Number of 
Shares

Performance 
Conditions

Expiry 
Date

Outstanding 
options at the 
end of 2022

Granted 
in 2023

Cancelled 
in 2023

Exercised 
option in 
2023

Outstanding 
options at 
the end of 
2023

David King

PSU 19 August 2022

833,333 

TSR1

August 2025

833,333

-

David King

PSU

12 May 2023

1,700,000

TSR
Adjusted share 
price2

May 2026

-

1,700,000

Caroline 
Ackroyd3

Caroline 
Ackroyd3

PSU

26 May 2022

762,712

TSR1

May 2025

762,712

-

PSU

12 May 2023

1,250,000

TSR
Adjusted share 
price2

May 2026

-

1,250,000

-

-

-

-

-

-

-

-

833,333

1,700,000

762,712

1,250,000

1. Three-year performance period from the date of grant with vesting dependent on Total Shareholder Return over the performance 
period as compared to the constituents of the FTSE AIM 100 Index as at the date of grant. 25% of the award vests for achieving a 
TSR equal to the median ranking with 100% vesting for achieving a TSR equal to an upper quartile ranking.

2. Three-year performance period, with vesting subject to the achievement of two conditions: (a) performance measured by reference 

to total shareholder return over the performance period as compared to the constituents of the FTSE AIM 100 index, and (b) 
performance measured by reference to targets for the Company’s adjusted share price at the end of the three-year period. The 
awards to David King and Caroline Ackroyd are additionally subject to a two-year holding period following the date of vesting.

3. Caroline Ackroyd’s resignation was announced on 9 January 2024 and her employment with the Company ceased on 31 March 

2024. As a result, the share awards made to her detailed above lapsed. 

The table below shows the beneficial interests in the Company’s shares 
of Directors serving at the end of period, and their connected persons.

 Name

Marcus Rich

David King

Number of Ordinary Shares 
as at 31 December 2023

Number of Ordinary Shares 
as at 31 December 2022

88,458

100,000

88,458

100,000

-

Caroline Ackroyd

-

Julie Markey

Ory Weihs

63,064

63,064

8,137,444

8,137,444

Cédric Boireau¹

-

-

1. Mr Boireau is the appointed representative of Premier Investissement, XLMedia’s largest 

shareholder, with a holding at 31 December of 2023 of 73,478.567 ordinary shares 
(27.98% of issued share capital).

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XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

ASSESSING AND 
MANAGING OUR RISKS

As with any business, we face risks and uncertainties. 
Effective risk management is essential to support the 
achievement of our strategic and operational objectives. In 
this section we outline a number of the key risks faced by 
the Group and steps taken to manage them.

GAMBLING LAWS AND REGULATIONS SUCH AS ONLINE 
MARKETING REGULATIONS ARE CONSTANTLY EVOLVING 
AND BECOMING MORE STRINGENT
The Group does not itself operate a gambling 
business, but as a number of the Group’s 
principal clients are online gambling operators, 
the gambling regulatory environment has a 
significant effect on the business of the Group 
(either directly or indirectly through its effect 
on the Group’s clients’ businesses), and in 
particular, the Group’s marketing activities for 
certain gambling operators.

In the United States, the provision of online 
marketing services to gambling operators is 
regulated and the Group seeks to obtain and 
hold the necessary licences and/or approvals 
and to ensure that its activities comply with 
the terms of such licences and/or approvals. 

A failure by the Group to maintain its licences 
in the relevant states in the US in which it 
operates could result in the Group becoming 
the subject of regulatory action and losing 
business with operators in the US which could 
have a material adverse impact on the Group’s 
reputation, business, its strategy to develop its 
presence in US sports gaming and its financial 
position.

Furthermore, the Directors cannot predict 
when (or if) an established regulatory or 
legislative regime in any jurisdiction will 

change, what changes (if any) will be made 
and what effect (if any) such changes will have 
on the Group’s online marketing activities. 
Investors should be aware that any such 
changes could have a material adverse effect 
on the Group’s business, financial position and 
future prospects.

Any future legal proceedings against the Group 
relating to the provision of online marketing 
services for gambling operators could involve 
substantial litigation, expense, penalties, fines, 
injunctions or other prohibitions being invoked 
against it or its Directors and Officers or others 
and divert the attention of key Executives. The 
outcome of any litigation cannot be predicted.

THE ACTIVITIES OF THE GROUP MAY BE ADVERSELY 
AFFECTED BY CHANGES TO TAXATION REGIMES 
APPLICABLE TO GAMBLING WINNINGS 
Although in many jurisdictions gambling 
winnings are currently not subject to income 
tax or are taxed at low rates, this is not 
universally the case and future regulatory 
regimes may introduce such taxation and make 
participation less attractive to players in those 
jurisdictions, in turn having an effect of the 
profitability of the Group.

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FAILURE OF SYSTEMS AND CONTROLS COULD EXPOSE 
THE GROUP TO REGULATORY RISK
The technological solutions that gambling 
operators have in place to block the access to 
services by customers located in certain 
jurisdictions may fail. Operators often block 
access to their products to players located in 
certain jurisdictions (and, specifically, for those 
operating in the United States, to states other 
than those in which the gambling operator is 
licensed). There is no guarantee that the 
technical restrictions which the operators 
implement will be effective, which could place 
such operators in breach of the relevant laws 
and regulations and/or in breach of specific 
licences they hold, which would also have a 
detrimental effect on the financial position of 
such operators and, potentially, the Group.

THE GROUP MUST CONTINUE TO INNOVATE IN ORDER TO 
COMPETE
The Group must offer and develop new 
features and perform regular system updates 
that will continue to attract a broad range of 
users in order to continue generating traffic to 
customers’ websites. If the Group is unable to 
adapt its technology or its offering to 
consumers to ensure that it continues to 
generate significant volumes of traffic to 
customers, its revenue and profitability could 
be significantly reduced which would 
negatively impact upon the Group’s financial 
performance.

The Group uses business intelligence tools in 
order to track the flow of traffic to customers 
and analyses its quality and conversion into 
revenue using these tools to improve return on 
investment. Any inability of the Group to 
access these tools, for whatever reason, could 
have a material impact on the Group’s ability to 
analyse its business which could have an 
adverse effect on the financial position of the 
Group.

THE GROUP IS RELIANT ON ITS TOP SIX CUSTOMERS FOR 
A SIGNIFICANT PROPORTION OF ITS REVENUES 
The Group’s top six customers generated 46% 
of Group revenues. To the extent that the 
businesses of these customers deteriorate, or 
are adversely affected, whether by any of the 
issues described in this section or otherwise, or 
change the way in which they work with 
affiliates or XLMedia in particular, the Group’s 
revenue streams from these sources may also 
be adversely impacted.

MANY OF THE GROUP’S CUSTOMER AGREEMENTS HAVE 
A SHORT DURATION AND/OR CAN BE TERMINATED ON 
SHORT NOTICE
Many of the contracts that the Group has 
entered into have a short duration and/or can 
be terminated on short notice or at will. To the 
extent that customers terminate such 
contracts, this could have an immediate and 
material adverse effect on the financial position 
of the Group.

THE GROUP IS RELIANT ON OPERATOR CUSTOMER DATA 
IN RELATION TO ESTABLISHING ITS REVENUES
The Group relies on information provided by its 
operator customers in relation to commissions 
earned by the Group as a result of players’ 
activity. Inadequate information to properly 
validate commission payments due to the 
Group resulting from the lack of advanced data 
systems, with a heavy reliance on third party 
(customers’) systems, may result in loss of 
revenue to the Group.

THE GROUP’S US INCOME IS PREDOMINANTLY BASED ON 
COST PER ACQUISITION
The Group’s US income is typically earned from 
introducing betting customers to betting 
operators and is paid a one-off fee (CPA) for 
the introduction. A change in the level of 
investment in customer acquisition by betting 
operators, or a change in the basis on which 
the Group earns its income, for example to a 
smaller initial payment and an ongoing revenue 
share, may result in a reduction in revenues for 
the group during the transition period. The 
timing and scale of such change is uncertain.

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THE GROUP’S US INCOME INCLUDES SIGNIFICANT 
REVENUES FROM NEW STATE LAUNCHES
The Group’s US income benefits from new 
revenue streams following a new state 
legalising online sports betting or online casino 
gambling. The timing and scale of state 
launches is uncertain. There can be no 
certainty that the number and scale of state 
launches in a given period will be comparable 
period on period, giving rises to potential 
spikes and dips in period on period revenues 
and profits.

THE GROUP IS RELIANT ON ITS CUSTOMERS 
MAINTAINING AND ENHANCING THEIR BRANDS
The Group’s future success is dependent upon 
its customers’ performance, maintenance, 
marketing and further building of their brands. 
Marketing and enhancing these brands will 
require significant expenses. As certain 
markets mature or become more competitive, 
the investment in marketing and customer 
acquisition of these brands may not be 
maintained.

MINIMUM GUARANTEE PAYMENT RISK
The Group has one contract with a Media 
Partner in which the Group is committed to 
make minimum guarantee payments regardless 
of the partnership’s performance. In the event 
that the commercial arrangement does not 
perform as anticipated, the Group could be 
adversely affected by the requirement to fulfil 
minimum guarantee payments.

In 2023, the Group has incurred $3.1 million in 
minimum guarantees on this partner contract, 
in excess of the profit share generated from 
trading in the period. This contract ends in 
August 2024.

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

SEARCH ENGINE ALGORITHM UPDATES AND MANUAL 
ACTIONS RESULTING IN DE-RANKING OF WEBSITES MAY 
HAVE AN ADVERSE MATERIAL IMPACT ON THE GROUP
The Group relies on search engines, mainly 
Google, which use specific algorithms that 
decide a website’s ranking to determine the 
discoverability of the website and its content. 
At any time, Google reserves the right to 
update its ranking algorithms and Terms of 
Service. In extreme instances, Google will notify 
a website of a manual action where it deems 
specific webpages to be in violation of it terms 
and will de-rank content until it deems the issue 
has been resolved. Any material update to 
those algorithms or any manual actions taken 
by search engine entities may damage the 
ranking of the Group’s websites in search 
results and its presence in search-related 
products like Google News and Google 
Discover. This would materially disrupt traffic to 
one or more of the Group’s websites and 
decrease the amount of revenue generated. 
Any delay in the Group making a full recovery, 
or if the Group was unable to fully recover 
following such an update/manual action, it 
could have a material adverse effect on the 
financial position of the Group.

On 5 May 2024, Google commenced the 
process of applying manual actions which 
impacted the rankings of a number of media 
organisations’ websites (including a small 
number of the Group’s Media Partners). These 
manual adjustments have been applied where a 
website is judged to feature third-party content 
that promotes coupons and offers, including in 
some instances online casino and sports 
betting offers that are not consistent with the 
media organisation’s brand authority. These 
manual adjustments may impact the visibility of 
content produced by these websites in Google 
Search and thereby reduce revenues. XLMedia’s 
Owned and Operated websites have not been 
affected.

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XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

CORPORATE GOVERNANCE

THE GROUP IS RELIANT ON MAINTAINING ITS 
COMPUTER AND COMMUNICATION SYSTEMS AND 
COULD BE ADVERSELY AFFECTED BY A FAILURE OF 
ITS INFORMATION SECURITY POLICY OR DISASTER 
RECOVERY STRATEGY
The successful operation of the Group’s 
business depends upon it and its operators 
maintaining the integrity and operation of its 
and their respective computer and 
communication systems. However, these 
systems are vulnerable to damage or 
interruption from events which are beyond the 
Group’s control such as fire and flood, power 
loss or telecommunications or data network 
failure and interruptions to internet system 
integrity generally, as the result of attacks by 
computer hackers, viruses or other types of 
security breaches. The Group has in place 
disaster recovery systems and security 
measures for events of failure, disruption of, or 
damage to, the Group’s network or IT systems 
or events of security breaches, hacking or other 
malicious acts and/or cybercrime to the 
websites owned by the group. Such systems 
may not, however, be sufficient to ensure that 
the Group is able to carry on its business in the 
ordinary course if they fail or are disrupted, 
such that the Group may not be able to 
anticipate, prevent or mitigate any material 
adverse effect of any failure on its operations 
or financial performance.

THE GROUP IS RELIANT ON THIRD PARTY SUPPLIERS
The Group relies on hosting providers, 
marketing support services, communications 
carriers and other third parties for the day-to-
day operation of its business. Any failure by 
one or more of these third parties may 
jeopardise the business and operations of the 
Group and may have a material adverse impact 
on its financial performance.

THE GROUP RELIES ON ITS UNDERLYING CUSTOMERS 
HAVING EFFECTIVE INTERNAL CONTROLS
The online gambling industry may be 
vulnerable to attack by customers through 
fraud on the operators’ websites. The Group is 
reliant on operators having effective internal 
controls to prevent fraud as it derives the 
majority of its revenue from fixed payments 
with operators (with a further element from 
revenue sharing arrangements) that would be 
adversely impacted by such activities. 
Furthermore, such attempts, if not detected 
and stopped, could result in a loss of 
confidence in the customer base of such 
operator websites and could lead to customers 
leaving such operator’s website in favour of a 
competitor, which may not be an operator with 
whom the Group works. The Group cannot 
ensure that operators’ financial processes and 
reporting systems provide reliable financial 
reports and effectively prevent fraud.

SALE OF EUROPE AND CANADA ASSETS
Following the sale of the Group’s Europe and 
Canada assets it received an initial payment of 
$20.0 million. A further $10.0 million is due on 
the date following six months from completion 
with a further $7.5 million due on the first 
anniversary. Non-payment of these amounts 
would impact the Group’s cashflow and ability 
to return cash to shareholders, and could have 
a material adverse impact on the position of 
the Group.

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FINANCIAL
STATEMENTS

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INDEPENDENT

AUDITORS’ REPORT

FINANCIAL STATEMENTS

INDEPENDENT
AUDITORS’ REPORT

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

TO THE SHAREHOLDERS OF XLMEDIA PLC

REPORT ON THE AUDIT OF THE CONSOLIDATED FINANCIAL 
STATEMENTS

Code. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a 
basis for our opinion.

Revenue recognition

Description of key audit matter

Description of auditor’s response

OPINION

We have audited the consolidated financial 
statements of XLMedia PLC and its subsidiaries 
(the Group), which comprise the consolidated 
statements of financial position as of 31 December 
2023 and 2022, and the consolidated statements 
of profit or loss and other comprehensive income, 
consolidated statements of changes in equity and 
consolidated statements of cash flows for each of 
the years then ended, and notes to the consolidated 
financial statements, including material accounting 
policy information.

In our opinion, the accompanying consolidated 
financial statements present fairly, in all material 
respects, the consolidated financial position of 
the Group as of 31 December 2023 and 2022 
and its consolidated financial performance and its 
consolidated cash flows for each of the years then 
ended in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the 
European Union.

BASIS FOR OPINION

We conducted our audit in accordance with 
International Standards on Auditing (ISAs). Our 
responsibilities under those standards are further 
described in the Auditor’s responsibilities for the 
audit of the consolidated financial statements 
section of our report. We are independent of the 
Group in accordance with the International Ethics 
Standards Board for Accountants’ International 
Code of Ethics for Professional Accountants 
(including International Independence Standards) 
(IESBA Code), and we have fulfilled our other 
ethical responsibilities in accordance with the IESBA 

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KEY AUDIT MATTERS

Key audit matters are those matters that, in our 
professional judgment, were of most significance in 
our audit of the consolidated financial statements of 
the current period. These matters were addressed in 
the context of our audit of the consolidated financial 
statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion 
on these matters. For each matter below, our 
description of how our audit addressed the matter is 
provided in that context.

We have fulfilled the responsibilities described 
in the Auditor’s responsibilities for the audit of 
the consolidated financial statements section of 
our report, including in relation to these matters. 
Accordingly, our audit included the performance of 
procedures designed to respond to our assessment 
of the risks of material misstatement of the 
consolidated financial statements. The results of 
our audit procedures, including the procedures 
performed to address the matters below, provide 
the basis for our audit opinion on the accompanying 
consolidated financial statements.

Domains and  
Websites and other 
intangible assets – 
impairment test

Revenues which amounted to 
approximately USD 51 million in 
2023 (including USD 0.6 million from 
discontinued operations) are significant 
to the consolidated financial statements 
based on their quantitative materiality. 
As such, there is inherent risk that 
revenuesmay be improperlyrecognised, 
inflated or misstated. 

Recognition of revenues in the accounts 
of the Group is a highly automated 
process. The Group is heavily reliant on 
the reliability and continuity of its in-house 
IT platform to support automated data 
processing in its recognition and recording 
of revenues.

As of 31 December 2023, the total 
net carrying amount of domains and 
websites with indefinite useful life and 
other intangible assets is approximately 
USD 63 million. In accordance with IFRS 
as adopted by the European Union, the 
Group is required to annually test these 
assets for impairment. As a result of the 
impairment test, the Company recorded a 
net impairment loss of USD 43 million.

Taxation

The Group’s operations are subject 
to income tax in various jurisdictions. 
Taxation is significant to our audit because 
the assessment process is complex and 
judgmental, and the amounts involved 
are material to the consolidated financial 
statements as a whole.

In order to gain the required level of 
assurance, we performed substantive 
audit procedures relating to the recognition 
and recording of revenues, including tests 
of reconciliations from underlying data to 
the financial accounts. IT audit specialists 
were deployed to assist in understanding 
the design and operation of the relevant 
IT systems and in performing various data 
analyses in order to test completeness, 
accuracy and timing of the recognition of 
revenues. 

We also evaluated theadequacy of 
the disclosures provided in relation to 
revenues in Notes 2,4 and 8 to the  
consolidated financial statements.

Our audit procedures included, among 
others, the involvement of valuation 
experts, examinations and evaluations of 
the assumptions and methodologies used 
by the Group. In particular, we tested the 
Group’s determination of the recoverability 
and the forecasted cash flows of these 
assets by reviewing management’s 
forecasts of revenues and profitability. We 
assessed the reliability of these forecasts 
through, among others, a review of actual 
performance against previous forecasts. 
We evaluated and tested the discount 
rates and attribution of expenses, and 
we considered the reasonableness of 
management’s other assumptions. We 
also verified the adequacy of the disclosure 
of the assumptions and other data in 
Note 11 to the consolidated financial  
statements.

We included in our engagement team  
tax specialists to analyse and evaluate 
the assumptions used to determine tax 
provisions. We evaluated and tested 
the underlying support and data for 
the calculation of income taxes in the 
various jurisdictions. We also assessed 
the adequacy of the Group’s disclosures 
in Notes 7 and 17 to the consolidated 
financial statements.

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main headingmain heading 2FINANCIAL STATEMENTS

INDEPENDENT
AUDITORS’ REPORT

CONTINUED

OTHER INFORMATION INCLUDED IN THE GROUP’S 2023 
ANNUAL REPORT

Other information consists of the information 
included in the Annual Report, other than the 
consolidated financial statements and our auditor’s 
report thereon. Management is responsible for the 
other information. 

Our opinion on the financial statements does not 
cover the other information and we will not express 
any form of assurance conclusion thereon.

In connection with our audit of the consolidated 
financial statements, our responsibility is to read the 
other information identified above when it becomes 
available and, in doing so, consider whether the 
other information is materially inconsistent with the 
consolidated financial statements or our knowledge 
obtained in the audit or otherwise appears to be 
materially misstated.

RESPONSIBILITIES OF MANAGEMENT AND THE BOARD 
OF DIRECTORS FOR THE CONSOLIDATED FINANCIAL 
STATEMENTS

Management is responsible for the preparation 
and fair presentation of the consolidated financial 
statements in accordance with IFRS as adopted by 
the European Union, and for such internal control as 
management determines is necessary to enable the 
preparation of consolidated financial statements that 
are free from material misstatement, whether due to 
fraud or error.

In preparing the consolidated financial statements, 
management is responsible for assessing the 
Group’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going 
concern and using the going concern basis of 
accounting unless management either intends to 
liquidate the Group or to cease operations, or has no 
realistic alternative but to do so.

The Board of Directors is responsible for overseeing 
the Group’s financial reporting process.

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE 
CONSOLIDATED FINANCIAL STATEMENTS

Our objectives are to obtain reasonable assurance 
about whether the consolidated financial statements 
as a whole are free from material misstatement, 
whether due to fraud or error, and to issue 
an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance 
but is not a guarantee that an audit conducted in 
accordance with ISAs will always detect a material 
misstatement when it exists. Misstatements can 
arise from fraud or error and are considered material 
if, individually or in the aggregate, they could 
reasonably be expected to influence the economic 
decisions of users taken on the basis of these 
consolidated financial statements.

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FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

As part of an audit in accordance with ISAs, we 
exercise professional judgment and maintain 
professional skepticism throughout the audit. We 
also:

 ➤ Identify and assess the risks of material 

misstatement of the consolidated financial 
statements, whether due to fraud or error, 
design and perform audit procedures responsive 
to those risks, and obtain audit evidence that is 
sufficient and appropriate to provide a basis for 
our opinion. The risk of not detecting a material 
misstatement resulting from fraud is higher 
than for one resulting from error, as fraud may 
involve collusion, forgery, intentional omissions, 
misrepresentations, or the override of internal 
control.

 ➤ Obtain an understanding of internal control 
relevant to the audit in order to design 
audit procedures that are appropriate in the 
circumstances, but not for the purpose of 
expressing an opinion on the effectiveness of 
the Group’s internal control.

 ➤ Evaluate the appropriateness of accounting 
policies used and the reasonableness of 
accounting estimates and related disclosures 
made by management.

 ➤ Conclude on the appropriateness of 

management’s use of the going concern basis 
of accounting and, based on the audit evidence 
obtained, whether a material uncertainty exists 
related to events or conditions that may cast 
significant doubt on the Group’s ability to 
continue as a going concern. If we conclude that 
a material uncertainty exists, we are required 
to draw attention in our auditor’s report to 
the related disclosures in the consolidated 
financial statements or, if such disclosures 
are inadequate, to modify our opinion. Our 

conclusions are based on the audit evidence 
obtained up to the date of our auditors’ report. 
However, future events or conditions may 
cause the Group to cease to continue as a going 
concern.

 ➤ Evaluate the overall presentation, structure and 

content of the consolidated financial statements, 
including the disclosures, and whether the 
consolidated financial statements represent the 
underlying transactions and events in a manner 
that achieves fair presentation.

 ➤ Obtain sufficient appropriate audit evidence 

regarding the financial information of the entities 
or business activities within the Group to 
express an opinion on the consolidated financial 
statements. We are responsible for the direction, 
supervision and performance of the Group 
audit. We remain solely responsible for our audit 
opinion.

We communicate with the Board of Directors 
regarding, among other matters, the planned scope 
and timing of the audit and significant audit findings, 
including any significant deficiencies in internal 
control that we identify during our audit.

We also provide the Board of Directors with a 
statement that we have complied with relevant 
ethical requirements regarding independence, and 
to communicate with them all relationships and 
other matters that may reasonably be thought to 
bear on our independence, and where applicable, 
actions taken to eliminate threats or safeguards 
applied.

From the matters communicated with the Board of 
Directors, we determine those matters that were of 
most significance in the audit of the consolidated 
financial statements of the current period and 
are therefore the key audit matters. We describe 
these matters in our auditor’s report unless law or 

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main headingmain headingmain heading 2main heading 2FINANCIAL STATEMENTS

INDEPENDENT
AUDITORS’ REPORT

CONTINUED

FINANCIAL STATEMENTS

CONSOLIDATED
FINANCIAL STATEMENTS

regulation precludes public disclosure about the 
matter or when, in extremely rare circumstances, 
we determine that a matter should not be 
communicated in our report because the adverse 
consequences of doing so would reasonably be 
expected to outweigh the public interest benefits of 
such communication.

REPORT ON OTHER LEGAL AND REGULATORY 
REQUIREMENTS

The consolidated financial statements have been 
prepared in accordance with the requirements of the 
Companies (Jersey) Law 1991.

The partner in charge of the audit resulting in this 
independent auditor’s report is Mr. Eli Barda.

Tel-Aviv, Israel 
16 May 2024

KOST FORER GABBAY & KASIERER 
A Member of Ernst & Young Global

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Consolidated statement of profit or loss and other comprehensive income  
for the year ended 31 December 2023

Continuing operations

Revenue 2

Expenses:

  Operating

  Sales and marketing

  Depreciation and amortisation

  Net impairment charge

Operating (loss)/profit

Finance expenses

Finance income

Loss on disposal of assets

Other income

(Loss)/profit before taxes on income

Tax charge

(Loss)/profit for the year from continuing operations

Discontinued operations

Notes

4

5

11, 12

11c

6

6

9

7

Loss for the year from discontinued operations (net of tax)

8  

Net loss for the year attributable to the owners of the Company

Other comprehensive expenses that may be reclassified to profit 
or loss in subsequent periods:

2023 
$000

20221 
$000

50,329

70,935

(25,555)  

(18,602)  

(6,477)  

(44,624)  

(44,929)  

(233)  

20

(212)  

463

(44,891)  

(627)  

(45,518)  

(1,527)   

(47,045)  

(34,629)  

(22,824)  

(7,313)  

–

6,169

(1,751)  

5

–

566

4,989

(1,604)  

3,385

(12,824)  

(9,439)  

Exchange differences on translation of foreign operations

429

(372)  

Other comprehensive expenses that will not be reclassified to 
profit or loss in subsequent periods:

Impairment of equity investment

Total other comprehensive income/(expenses)

Total comprehensive loss for the year attributable to the owners 
of the Company

(Loss)/earnings per share attributable to the owners of the 
Company (in $):

Basic and diluted (loss)/earnings per share from continuing operations

Basic and diluted loss per share

(242)  

187

–

(372)  

 (46,858)  

 (9,811)  

10

10

(0.173)  

(0.179)  

0.009

(0.036)  

1  Comparative data for the year ended 31 December 2022 has been adjusted to reflect the reclassification of the Blueclaw business 

to discontinued operations in line with IFRS 5 ’Non-current Assets Held for Sale and Discontinued Operations’.

2 Total Group revenue including discontinued operations is $50,960,000 (2022: $73,738,000). See Note 4 for further details.

The accompanying notes are an integral part of the consolidated financial statements.

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main headingmain heading 2main headingmain heading 2main headingmain heading 2  
 
 
 
 
 
  
 
  
  
 
  
  
  
 
 
  
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
FINANCIAL STATEMENTS

CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

 Notes

 2023 
$000

2022 
$000

11

12

20a

13

13

14a

14b

18

18

16

17

63,345

1,761

–

78

65,184

103

6,605

1,315

4,692

12,715

77,899

–

122,071

860

(69,353)  

53,578

937

1,411

–

2,348

108,581

2,277

242

75

111,175

342

5,699

3,454

10,411

19,906

131,081

–

122,071

500

(22,308)  

100,263

1,177

36

3,884

5,097

Consolidated statement of financial position 
as at 31 December 2023

Non-current assets

Intangible assets and goodwill

Property and equipment

Other financial assets

Long-term deposits

Current assets

Short-term deposits

Trade receivables

Other receivables

Cash and cash equivalents

Total assets

Equity and liabilities

Equity

Share capital 1

Share premium

Capital reserve

Accumulated deficit

Total equity

Non-current liabilities

Lease liabilities

Deferred taxes

Deferred consideration

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Current liabilities

Trade payables

Deferred consideration

Consideration payable on intangible assets

Other liabilities and accounts payables

Current tax provision

Current maturities of lease liabilities

Total liabilities

Total equity and liabilities

1  Less than $1,000.

 Notes

11

15

16

 2023 
$000

4,613

3,954

3,500

3,974

5,696

236

21,973

24,321

77,899

2022 
$000

3,655

3,969

3,000

10,241

4,505

351

25,721

30,818

131,081

The accompanying notes are an integral part of the consolidated financial statements. The financial 
statements were approved by the Board of Directors on 16 May 2024 and were signed on its behalf by:

David King 
Chief Executive Officer

Marcus Rich 
Chairman

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FINANCIAL STATEMENTS

CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

Consolidated statement of changes in equity 
for the year ended 31 December 2023

Consolidated statement of cash flows 
for the year ended 31 December 2023

(242)    

(47,045)    

(46,858)    

Proceeds from sale of discontinued operation

Capital 
reserve 
from share-
based 
transactions 
$000

Capital 
reserve 
from the 
translation 
of a foreign 
operation 
$000

Share 
capital1 
$000

Share 
premium 
$000

Other 
Capital 
reserves2 
$000

Accumulated 
deficit 
$000

Total 
equity 
$000

As at 1 January 
2023

Loss for the year

Other 
comprehensive 
income

Total comprehensive 
loss

Cost of share-based 
payments3

As at 31 December 
2023

As at 1 January 
2022

Loss for the year

Other 
comprehensive loss

Total comprehensive 
loss

Cost of share-based 
payments3

As at 31 December 
2022

1 Less than $1,000.

–

–

–  

–

–

–

–

–

–

–

–

–

122,071

–

–  

–

173

3,514

–

(388)      

(2,626)      

(22,308)      

100,263

–

–

(47,045)    

(47,045)    

–  

–

–

429

429

–

(242)     

–  

187

–

–

173

122,071

3,687

41

(2,868)    

(69,353)    

53,578

122,071

2,656

–

–

–

–

(16)      

–

(372)    

(372)    

–

–

–

858

–

(2,626)      

(12,869)    

109,216

–

–

–

–

(9,439)    

(9,439)    

(372)    

(9,439)      

(9,811)    

–

858

122,071

3,514

(388)    

(2,626)    

(22,308)    

100,263

2  Other Capital reserves relate to transactions with non-controlling interests and financial assets at fair value through other 

comprehensive income.

3 See Note 19 for further details.

The accompanying notes are an integral part of the consolidated financial statements.

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Cash flows from operating activities

Cash generated from operations

Interest paid

Interest received

Income tax paid

Income tax received

Net cash inflow from operating activities

Cash flows from investing activities

Proceeds on disposal of property and equipment Proceeds 
from sale of intangible assets

Purchase of property and equipment

Purchase of and additions to systems, software and licences

Acquisition of and additions to to domains, websites and 
other intangible assets

Short-term and long-term deposits (net)

Net cash outflow from investing activities

Cash flows from financing activities

Payment of principal portion of lease liabilities

Payment of deferred consideration

Payment of contingent consideration on intangible assets

Payment of consideration on intangible assets

Net cash outflow from financing activities

Net decrease in cash and cash equivalents

Net foreign exchange difference

Cash and cash equivalents at 1 January

Cash and cash equivalents at 31 December

 Notes

21

11

9

11

20

2023 
$000

9,905

(203)  

2

(5,134)  

–

4,570

4,000

2,050

(14)  

(3,500)  

(5,678)  

236

(2,906)  

(354)  

(4,004)  

(371)  

(3,000)  

(7,729)

(6,065)  

346

10,411

4,692

2022 
$000

14,647

(310)  

5

(876)  

2,287

15,753

83

–

(62)  

(3,000)  

(6,701)  

1,824

(7,856)  

(401)  

(15,371)  

–

(3,000)  

(18,772)  

(10,875)  

(1,151)  

22,437

10,411

The accompanying notes are an integral part of the consolidated financial statements.

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main headingmain headingmain heading 2main heading 2main headingmain headingmain heading 2main heading 2  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
  
 
  
 
 
  
 
  
  
 
  
 
  
 
 
  
 
 
  
FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

1. GENERAL

a. Corporate information

XLMedia PLC (“the Group”) is a global performance 
publisher listed on the London Stock Exchange 
Alternative Investment Market (“AIM”). The Group 
was incorporated in Jersey and its registered office 
is 12 Castle Street, St. Helier Jersey, JE2 3RT 
(registration number 114467).

b. Definitions

a. 

 Basis of presentation of the consolidated 
financial statements

i.  Compliance with IFRS

The consolidated financial statements have been 
prepared in accordance with International Financial 
Reporting Standards (“IFRS”) adopted by the 
European Union, and issued by the International 
Accounting Standards Board (“IASB”), in accordance 
with the requirements of the Companies (Jersey) 
Law 1991.

In these financial statements, the following terms 
will be used:

ii.  Historical cost convention

 Euro

 British Pound Sterling

The financial statements have been prepared on a 
historical cost basis, except for the following:

 International Financial Reporting 
Standards as adopted by the 
European Union

 New Israeli Shekel

 As defined by IAS 24 ‘Related Party 
Disclosures’

– 

– 

 certain financial assets and liabilities (including 
derivative instruments) – measured at fair value 
or revalued amount; and

 assets held for sale – measured at the lower of 
carrying amount and fair value less costs to sell.

EUR

GBP

IFRS

NIS

Related parties

Subsidiaries

U.S.

U.K.

USD/$

– 

– 

– 

– 

– 

– 

– 

– 

– 

 Entities controlled (as defined in 
IFRS 10 ‘Consolidated Financial 
Statements’) by the Group and 
whose financial statements are 
consolidated into the Group. For 
a list of the main subsidiaries, see 
Note 23

 United States

 United Kingdom

 U.S. dollar, all values are rounded 
to the nearest thousand ($000), 
except when otherwise indicated

2.  ACCOUNTING POLICY INFORMATION

The following accounting policies have been 
applied consistently in dealing with items which 
are considered significant in relation to the Group’s 
financial statements, unless otherwise stated.

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iii.  New accounting standards, amendments 
and interpretations adopted by the Group

There are no new major standards or amendments 
applicable for the Group.

The Group has assessed IAS 1 ‘Presentation of 
Financial Statements’ and concluded it does not 
have a significant impact on the Group’s financial 
statements.

b.  Basis of consolidation

The consolidated financial statements comprise 
the financial statements of companies that are 
controlled by the parent company (subsidiaries). 
Control is achieved when the Group is exposed, 
or has rights, to variable returns from its 
involvement with the investee and has the ability 
to affect those returns through its power over the 

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

value of the acquiree’s net identifiable assets. Direct 
acquisition costs are expensed as incurred.

Contingent consideration is recognised at fair value 
on the acquisition date and classified as a financial 
asset or liability in accordance with IFRS 9 ‘Financial 
Instruments’. Subsequent changes in the fair value 
of the contingent consideration are recognised in 
the statement of profit or loss. If the contingent 
consideration is classified as an equity instrument, 
it is measured at fair value on the acquisition date 
without subsequent remeasurement.

Goodwill is initially measured at cost, which 
represents the excess of the acquisition 
consideration and the amount of non-controlling 
interests over the net identifiable assets acquired 
and liabilities assumed. If the resulting amount is 
negative, the acquirer recognises the resulting gain 
on the acquisition date. After initial recognition, 
goodwill is measured at cost less any accumulated 
impairment losses.

d. 

 Functional currency, presentation currency and 
foreign currency

Functional currency and presentation currency

Items included in the financial statements of each 
of the Group’s entities are measured using the 
currency of the primary economic environment in 
which the entity operates (’the functional currency’). 
The consolidated financial statements are presented 
in USD, which is the Group’s functional and 
presentation currency.

investee. Potential voting rights are considered 
when assessing whether an entity has control. 
The consolidation of the financial statements 
commences on the date on which control is 
obtained and ends when such control ceases.

The financial statements of the Group and of the 
subsidiaries are prepared as of the same dates and 
periods. The consolidated financial statements of 
the Group are prepared using consistent accounting 
policies by all companies in the Group. Significant 
intragroup balances and transactions and gains 
or losses resulting from intragroup transactions 
are eliminated in full in the consolidated financial 
statements.

c.  Business combinations and goodwill

Business combinations are accounted for by 
applying the acquisition method. The consideration 
transferred for the acquisition of a subsidiary 
comprises the:

– 

– 

fair values of the assets transferred

 liabilities incurred to the former owners of the 
acquired business

–  equity interests issued by the Group

– 

– 

 fair value of any asset or liability resulting from a 
contingent consideration arrangement, and

 fair value of any pre-existing equity interest in 
the subsidiary.

The cost of the acquisition is measured at the 
fair value of the consideration transferred on 
the date of acquisition with the addition of non-
controlling interests in the acquiree. In each 
business combination, the Group chooses whether 
to measure the non-controlling interests in the 
acquiree based on their fair value on the date of 
acquisition or at their proportionate share in the fair 

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NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

Transactions and balances

ii. 

Foreign currency transactions are translated into the 
functional currency using the exchange rates at the 
dates of the transactions. Foreign exchange gains 
and losses resulting from the settlement of such 
transactions, and from the translation of monetary 
assets and liabilities denominated in foreign 
currencies at year end exchange rates, are generally 
recognised in statement of profit or loss. They are 
deferred in equity if they relate to qualifying cash 
flow hedges and qualifying net investment hedges 
or are attributable to part of the net investment in 
a foreign operation. Foreign exchange gains and 
losses that relate to borrowings are presented in 
the statement of profit or loss, within finance costs. 
All other foreign exchange gains and losses are 
presented in the statement of profit or loss on a net 
basis within other gains/(losses).

Non-monetary items that are measured at fair 
value in a foreign currency are translated using the 
exchange rates at the date when the fair value was 
determined. Translation differences on assets and 
liabilities carried at fair value are reported as part of 
the fair value gain or loss.

 income and expenses for each statement of 
profit or loss and statement of comprehensive 
income are translated at average exchange rates 
(unless this is not a reasonable approximation 
of the cumulative effect of the rates prevailing 
on the transaction dates, in which case income 
and expenses are translated at the dates of the 
transactions), and

iii.   all resulting exchange differences are recognised 

in other comprehensive income.

On consolidation, exchange differences arising 
from the translation of any net investment in 
foreign entities, and of borrowings and other 
financial instruments designated as hedges of such 
investments, are recognised in other comprehensive 
income. When a foreign operation is sold or any 
borrowings forming part of the net investment are 
repaid, the associated exchange differences are 
reclassified to the statement of profit or loss, as part 
of the gain or loss on sale.

Goodwill and fair value adjustments arising on the 
acquisition of a foreign operation are treated as 
assets and liabilities of the foreign operation and 
translated at the closing rate.

Group companies

e.  Cash equivalents

The results and financial position of foreign 
operations (none of which has the currency of a 
hyperinflationary economy) that have a functional 
currency different from the presentation currency 
are translated into the presentation currency as 
follows:

i. 

 assets and liabilities for each statement of 
financial position presented are translated at 
the closing rate at the date of that statement of 
financial position,

Cash is cash on hand and demand deposits. Cash 
equivalents are highly liquid investments, including 
unrestricted short-term bank deposits with an 
original maturity of three months or less that are 
readily convertible to known amounts of cash and 
which are subject to insignificant risk of changes in 
value.

Investments normally only qualify as cash equivalent 
if they have a short maturity of three months or less 
from the date of acquisition.

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f.  Short-term and long-term deposits

Short-term bank deposits are deposits with an 
original maturity of more than three months from the 
investment date and do not meet the definition of 
cash equivalents. Long-term deposits are deposits 
with a maturity of more than twelve months from 
the reporting date. The deposits are presented 
according to their terms of deposit.

g.  Revenue recognition

The Group generates revenues mainly from referred 
players who are driven by either the Group’s 
premium branded websites or partners. The main 
revenue streams are: cost per acquisition (“CPA”), 
revenue-share fees or a combination of both, which 
is referred to as a hybrid.

CPA fees are fixed-rate fees owed for each player 
who registers and usually deposits a minimum 
balance on the operator’s site, and they are 
recognised when earned upon acceptance of the 
referral by the operator.

Revenue-share fees represent a set percentage 
of net revenues generated over the lifetime of 
the referred player. The Group has no material 
obligations for discounts, incentives or refunds 
of commissions subsequent to completion of 
performance obligations.

h.  Taxation

Current or deferred taxes are recognised in the 
statement of profit or loss, except to the extent that 
they relate to items that are recognised in other 
comprehensive income or equity.

Current taxes

The current tax liability is measured using the 
tax rates and tax laws that have been enacted or 
substantively enacted by the reporting date, as well 

as adjustments required in connection with the tax 
liability in respect of previous years.

Deferred taxes

Deferred taxes are computed in respect of 
temporary differences between the carrying 
amounts in the financial statements and the 
amounts attributed for tax purposes. Deferred taxes 
are measured at the tax rate that is expected to 
apply when the asset is realised or the liability is 
settled based on tax laws that have been enacted or 
substantively enacted by the reporting date.

Deferred tax assets are reviewed at each reporting 
date and reduced to the extent that it is not 
probable that they will be utilised. Deductible 
temporary differences for which deferred tax assets 
had not been recognised are reviewed at each 
reporting date, and a respective deferred tax asset 
is recognised to the extent that their utilisation is 
probable. Taxes that would apply in the event of 
the disposal of investments in investees have not 
been taken into account in computing deferred 
taxes, as long as the disposal of the investments in 
investees is not probable in the foreseeable future. 
Also, deferred taxes that would apply in the event 
of distribution of earnings by investees as dividends 
have not been taken into account in computing 
deferred taxes, since the distribution of dividends 
does not involve an additional tax liability or since 
it is the Group’s policy not to initiate distribution of 
dividends from a subsidiary that would trigger an 
additional tax liability.

Deferred taxes are offset if there is a legally 
enforceable right to offset a current tax asset 
against current tax liability, and the deferred taxes 
relate to the same taxpayer and the same taxation 
authority.

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NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

i.  Leases

The Group accounts for a contract as a lease when 
the contract terms convey the right to control the 
use of an identified asset for a period of time in 
exchange for consideration.

Recognition of assets and liabilities

For leases in which the Group is the lessee, the 
Group recognises on the commencement date of 
the lease a right-of-use asset and a lease liability, 
excluding leases whose term is up to 12 months 
and leases for which the underlying asset is of 
low value. For these excluded leases, the Group 
has elected to recognise the lease payments as 
an expense in the statement of profit or loss on a 
straight-line basis over the lease term.

In measuring the lease liability, the Group has 
elected to apply the practical expedient and does 
not separate the lease components from the 
non-lease components (such as management 
and maintenance services, etc.) included in a 
single contract. On the commencement date, the 
lease liability includes all unpaid lease payments 
discounted at the interest rate implicit in the lease, 
if that rate can be readily determined, or otherwise 
using the Group’s incremental borrowing rate. After 
the commencement date, the Group measures 
the lease liability using the effective interest rate 
method. The right-of-use asset is recognised 
in an amount equal to the lease liability plus 
lease payments already made on or before the 
commencement date and initial direct costs incurred. 
The right-of-use asset is measured applying the 
cost model and depreciated over the shorter of 
its useful life or the lease term (see j below). The 
Group tests for impairment of the right- of-use 
asset whenever there are indications of impairment 
pursuant to the provisions of IAS 36 ‘Impairment of 
Assets’.

Variable lease payments that depend on an 
index

The Group uses the index rate prevailing on the 
commencement date to calculate the future lease 
payments. For leases in which the Group is the 
lessee, the aggregate changes in future lease 
payments resulting from a change in the index are 
discounted (without a change in the discount rate 
applicable to the lease liability) and recorded as an 
adjustment of the lease liability and the right-of-use 
asset, only when there is a change in the cash flows 
resulting from the change in the index (that is, when 
the adjustment to the lease payments takes effect).

Lease extension and termination options

A non-cancellable lease term includes both the 
periods covered by an option to extend the lease 
when it is reasonably certain that the extension 
option will be exercised and the periods covered 
by a lease termination option when it is reasonably 
certain that the termination option will not be 
exercised.

In the event of a significant change in the expected 
exercise of the lease extension option or in the 
expected non-exercise of the lease termination 
option, the Group remeasures the lease liability 
based on the revised lease term using a revised 
discount rate as of the date of the change in 
expectations. The total change is recognised in the 
carrying amount of the right-of-use asset until it 
is reduced to zero, and any further reductions are 
recognised in the statement of profit or loss.

Lease modifications

If a lease modification does not reduce the scope of 
the lease and does not result in a separate lease, the 
Group remeasures the lease liability based on the 
modified lease terms using a revised discount rate 
as of the modification date and records the change 

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

k. 

Intangible assets

Separately acquired intangible assets are measured 
on initial recognition at cost, including directly 
attributable costs. Intangible assets acquired in a 
business combination are measured at fair value 
at the acquisition date. Expenditures relating to 
internally generated intangible assets, excluding 
capitalised development costs, are recognised in the 
statement of profit or loss when incurred.

Intangible assets with a finite useful life are 
amortised over their useful life and reviewed for 
impairment whenever there is an indication that the 
asset may be impaired. The amortisation period and 
the amortisation method for an intangible asset are 
reviewed at least at each year-end.

The Group’s assets include computer systems 
comprising hardware and software. Software 
forming an integral part of the hardware to the 
extent that the hardware cannot function without 
the programs installed on it is classified as property 
and equipment. In contrast, software that adds 
functionality to the hardware is classified as an 
intangible asset.

Amortisation is calculated on a straight-line basis 
over the useful life of the assets at annual rates as 
follows:

Systems and software (purchased and in-
house development cost)

Non-competition and Agencies 
Relationships

%

33

33 – 50

in the lease liability as an adjustment to the right-of-
use asset.

If a lease modification reduces the scope of the 
lease, the Group recognises a gain or loss arising 
from the partial or full reduction of the carrying 
amount of the right-of-use asset and the lease 
liability. The Group subsequently remeasures the 
carrying amount of the lease liability according to 
the revised lease terms at the revised discount rate 
as of the modification date and records the change 
in the lease liability as an adjustment to the right-of-
use asset.

j.  Property and equipment

Property and equipment are measured at 
cost, including directly attributable costs less 
accumulated depreciation. Depreciation is calculated 
on a straight-line basis over the useful life of the 
assets at annual rates as follows:

Office furniture and equipment

Computers and peripheral equipment

%

10

33

Right of use leased assets and leasehold 
improvement (over the lease term)

10 – 50

Right of use leased assets, and leasehold 
improvements are depreciated on a straight-line 
basis over the shorter lease term (including any 
extension option held by the Group and intended 
to be exercised) and the asset’s expected life. The 
useful life, depreciation method and residual value 
of an asset are reviewed at least each year-end and 
any changes are accounted for prospectively as a 
change in accounting estimate.

Depreciation of an asset ceases at the earlier of the 
date that the asset is classified as held for sale and 
the date that the asset is derecognised. An asset 
is derecognised on disposal or when no further 
economic benefits are expected from its use.

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FINANCIAL STATEMENTS

Intangible assets (domains and websites) with 
indefinite useful lives are not systematically 
amortised and are tested for impairment annually or 
whenever there is an indication that the intangible 
asset may be impaired. The useful life of these 
assets is reviewed annually to determine whether 
their indefinite life assessment continues to be 
supportable. If the events and circumstances do not 
continue to support the assessment, the change 
in the useful life assessment from indefinite to 
finite is accounted for prospectively as a change in 
accounting estimate and on that date, the asset is 
tested for impairment. Commencing from that date, 
the asset is amortised systematically over its useful 
life.

Research expenditures are recognised in profit or 
loss when incurred. An intangible asset arising from 
a development project or from the development 
phase of an internal project is recognised if the 
Group can demonstrate: the technical feasibility 
of completing the intangible asset so that it will 
be available for use or sale; the Group’s intention 
to complete the intangible asset and use or sell 
it; the Group’s ability to use or sell the intangible 
asset; how the intangible asset will generate future 
economic benefits; the availability of adequate 
technical, financial and other resources to complete 
the intangible asset; and the Group’s ability to 
measure reliably the expenditure attributable to 
the intangible asset during its development. The 
asset is measured at cost less any accumulated 
amortisation and any accumulated impairment 
losses. Amortisation of the asset begins when 
development is completed and the asset is available 
for use. The asset is amortised over its useful life. 
Testing of impairment is performed annually over 
the period of the development project.

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

l. 

Impairment of non-financial assets

The Group evaluates the need to record an 
impairment of the carrying amount of non-
financial assets whenever events or changes in 
circumstances indicate that the carrying amount is 
not recoverable. If the carrying amount of the cash-
generating unit of the non-financial assets exceeds 
their recoverable amount, the assets are reduced to 
their recoverable amount. The recoverable amount is 
the higher of fair value less costs of sale and value in 
use. In measuring value in use, the expected future 
cash flows are discounted using a pre-tax discount 
rate that reflects the risks specific to the asset.

The recoverable amount of an asset that does not 
generate independent cash flows is determined for 
the cash-generating unit to which the asset belongs. 
Impairment losses are recognised in the statement 
of profit or loss.

An impairment loss of an asset, other than goodwill, 
is reversed only if there have been changes in 
the estimates used to determine the asset’s 
recoverable amount since the last impairment loss 
was recognised. Reversal of an impairment loss, 
as above, shall not be increased above the lower 
of the carrying amount that would have been 
determined (net of depreciation or amortisation) had 
no impairment loss been recognised for the asset in 
prior years and its recoverable amount. The reversal 
of impairment loss of an asset presented at cost is 
recognised in the statement of profit or loss.

Goodwill is tested for impairment by assessing the 
recoverable amount of the cash-generating unit 
(or Group of cash-generating units) to which the 
goodwill has been allocated. An impairment loss is 
recognised if the recoverable amount of the cash-
generating unit (or Group of cash-generating units) 
to which goodwill has been allocated is less than 
the carrying amount of the cash-generating unit (or 
Group of cash-generating units). Any impairment 

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FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

loss is allocated first to goodwill. Impairment losses 
recognis ed for goodwill cannot be reversed in 
subsequent periods.

The Group reviews goodwill and intangible assets 
with indefinite useful life that are not systematically 
amortised (domains and websites) for impairment 
annually on 31 December, or more frequently if 
events or changes in circumstances indicate that 
there is a need for such review.

m.  Financial instruments

i.  Financial assets

Financial assets are measured upon initial 
recognition at fair value plus transaction costs 
directly attributable to the acquisition of the financial 
assets, except for financial assets measured at 
fair value through profit or loss in respect of which 
transaction costs are recorded in the statement of 
profit or loss.

The Group classifies and measures debt instruments 
in the financial statements based on the following 
criteria:

– 

– 

 the Group’s business model for managing 
financial assets; and

 the contractual cash flow terms of the financial 
asset.

Debt instruments measured at amortised cost

The Group’s business model is to hold the financial 
assets in order to collect their contractual cash 
flows, and the contractual terms of the financial 
asset give rise on specified dates to cash flows 
that are solely payments of principal and interest 
on the principal amount outstanding. After initial 
recognition, the instruments in this category are 
measured according to their terms at amortised cost 

using the effective interest rate method, less any 
provision for impairment.

Financial assets held for trading

Financial assets held for trading (derivatives) are 
measured through the statement of profit or loss 
unless they are designated as effective hedging 
instruments.

ii.  Impairment of financial assets

The Group reviews at the end of each reporting 
period the provision for loss of financial debt 
instruments which are measured at amortised 
cost. The Group has short-term trade receivables 
in respect of which the Group applies a simplified 
approach and measures the loss allowance in an 
amount equal to the lifetime expected credit losses. 
An impairment loss on debt instruments measured 
at amortised cost is recognised in the statement of 
profit or loss with a corresponding loss allowance 
that is offset from the carrying amount of the 
financial asset.

iii. Derecognition of financial assets

A financial asset is derecognised when the 
contractual rights to the cash flows from the 
financial asset expire.

iv. Financial liabilities

Financial liabilities are initially recognised at fair 
value less transaction costs that are directly 
attributable to the issue of the financial liability. After 
initial recognition, the Group measures all financial 
liabilities at amortised cost using the effective 
interest rate method, except for:

– 

 financial liabilities at fair value through profit or 
loss such as derivatives; and

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– 

 contingent consideration recognised by the 
buyer in a business combination within the 
scope of IFRS 3.

At initial recognition, the Group measures financial 
liabilities that are not measured at amortised cost 
at fair value. Transaction costs are recognised in the 
statement of profit or loss. After initial recognition, 
changes in fair value are recognised in the 
statement of profit or loss.

v.  Derecognition of financial liabilities

A financial liability is derecognised only when 
it is extinguished, that is when the obligation is 
discharged or cancelled or expires.

n.  Fair value measurement

Fair value is the price to sell an asset or pay to 
transfer a liability in an orderly transaction between 
market participants at the measurement date. Fair 
value measurement is based on the assumption 
that the transaction will take place in the asset’s or 
the liability’s principal market, or in the absence of a 
principal market, in the most advantageous market.

The fair value of an asset or a liability is measured 
using the assumptions that market participants 
would use when pricing the asset or liability, 
assuming that market participants act in their 
economic best interest. The Group uses valuation 
techniques that are appropriate in the circumstances 
and for which sufficient data are available to 
measure fair value, maximising the use of relevant 
observable inputs and minimising the use of 
unobservable inputs. All assets and liabilities 
measured at fair value or for which fair value is 
disclosed are categorised into levels within the fair 
value hierarchy based on the lowest level input that 
is significant to the entire fair value measurement:

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

Level 1

Level 2

– 

– 

Level 3

– 

 quoted prices (unadjusted) in active 
markets for identical assets or liabilities.

 inputs other than quoted prices included 
within Level 1 that are observable either 
directly or indirectly.

 inputs that are not based on observable 
market data (valuation techniques that use 
inputs that are not based on observable 
market data).

o.  Provisions

A provision in accordance with IAS 37 ‘Provisions, 
Contingent Liabilities and Contingent Asset’ is 
recognised when the Group has a present obligation 
(legal or constructive) as a result of a past event, 
and it is probable that an outflow of resources 
embodying economic benefits will be required to 
settle the obligation and a reliable estimate can 
be made of the amount of the obligation. When 
the Group expects part or all of the expense to 
be reimbursed, for example, under an insurance 
contract, the reimbursement is recognised as a 
separate asset but only when the reimbursement is 
virtually certain. The expense is recognised in the 
statement of profit or loss net of the reimbursed 
amount.

p.  Employee benefit liabilities

Short-term employee benefits include salaries, 
paid sick leave, recreation and social security 
contributions, and are recognised as expenses as 
the services are rendered. Liability in respect of a 
cash bonus or a profit – sharing plan is recognised 
when the Group has a legal or constructive 
obligation to make such payment as a result of past 
service rendered by an employee, and a reliable 
estimate of the amount can be made.

Post-employment benefits are financed by 
contributions to insurance companies or pension 
funds and are classified as defined contribution 
plans. The Israeli subsidiaries of the Group have 

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

market condition is satisfied, provided that all other 
vesting conditions (service and/or performance) are 
satisfied.

r.  Earnings per share

Earnings per share are calculated by dividing the net 
income attributable to equity holders of the Group 
by the weighted average number of ordinary shares 
outstanding during the period. The Group’s share 
of earnings of investees is included based on the 
earnings per share of the investees multiplied by the 
number of shares held by the Group. If the number 
of ordinary shares outstanding increases as a result 
of a capitalisation, bonus issue, or share split, the 
calculation of earnings per share for all periods 
presented are adjusted retrospectively.

Potential ordinary shares are included in the 
computation of diluted earnings per share when 
their conversion decreases earnings per share from 
continuing operations. Potential ordinary shares 
that are converted during the period are included in 
diluted earnings per share only until the conversion 
date and from that date in basic earnings per share.

S.  Discontinued operations

A discontinued operation is a component of the 
Group that either has been disposed of or is 
classified as held-for-sale. The operating results 
relating to the discontinued operation (including 
comparative data) are presented separately in the 
statement of profit or loss, net of the tax effect.

defined contribution plans pursuant to Section 14 to 
the Severance Pay Law under which the subsidiary 
pays fixed contributions and will have no legal or 
constructive obligation to pay further contributions 
if the fund does not hold sufficient amounts to pay 
all employee benefits relating to employee service in 
the current and prior periods.

Contributions to the defined contribution plan 
in respect of severance or retirement pay are 
recognised as an expense when contributed 
concurrently with the performance of the 
employee’s services.

q.  Share-based payment transactions

The Group’s employees and officers are entitled 
to remuneration in the form of equity-settled 
share-based payment transactions. The cost of 
equity-settled transactions is measured at the 
fair value of the equity instruments granted at the 
grant date. The fair value is determined using an 
acceptable option pricing model (also see Note 19). 
In estimating fair value, the vesting conditions 
(consisting of service conditions and performance 
conditions other than market conditions) are not 
taken into account. The cost of equity-settled 
transactions is recognised in the statement of profit 
or loss together with a corresponding increase in 
equity during the period which the performance 
is to be satisfied ending on the date on which the 
relevant employees or officers become entitled to 
the award (“the vesting period”). The cumulative 
expense recognised for equity-settled transactions 
at the end of each reporting period until the vesting 
date reflects the extent to which the vesting period 
has expired and the Group’s best estimate of the 
number of equity instruments that will ultimately 
vest. No expense is recognised for awards that do 
not ultimately vest, except for awards where vesting 
is conditional upon a market condition, which are 
treated as vesting irrespective of whether the 

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3. 

 ACCOUNTING JUDGEMENTS, ESTIMATES AND 
ASSUMPTIONS

Estimations and assumptions

The preparation of the financial statements requires 
management to make estimates and assumptions 
that have an effect on the application of the 
accounting policies and on the reported amounts of 
assets, liabilities, revenues and expenses.

Changes in accounting estimates are reported 
in the period of the change in estimate. The key 
assumptions made in the financial statements 
concerning uncertainties at the end of the reporting 
period and the critical estimates computed by the 
Group that may result in a significant adjustment to 
the carrying amounts of assets and liabilities within 
the next financial year are discussed below.

Impairment of domains and websites

The Group reviews domains and websites for 
impairment at least once a year. This requires 
management to make an estimate of the projected 
future cash flows from the continuing use of the 
cash-generating units to which the assets are 
allocated and also to choose a suitable discount rate 
for those cash flows (see Note 11).

Current taxes

The Group is subject to income tax in various 
jurisdictions, and judgment is required in 
determining the provision for income taxes. 
During the ordinary course of business, there are 
transactions and calculations for which the ultimate 
tax determination may be uncertain. The Group 
recognises tax liabilities based on assumptions 
supported by, among others, transfer price studies. 
The Group believes that its accruals for tax liabilities 
are adequate for all open audit years based on 

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NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

its assessment of many factors, including past 
experience and interpretations of tax law (see 
Note 7).

4.   REVENUE AND OPERATING SEGMENTS FOR THE YEARS 

ENDED 31 DECEMBER

An operating segment is a part of the Group 
that conducts business activities from which it 
can generate revenue and incur costs, and for 
which discrete financial information is available. 
Identification of segments is based on internal 
reporting to the chief operating decision maker 
(“CODM”). The CODM, who is responsible for 
allocating resources and assessing performance of 
the operating segments, has been identified as the 
Chief Executive Officer (“CEO”). The Group does not 
divide its operations into different segments, and 
the CODM operates and manages the Group’s entire 
operations as one segment, which is consistent 
with the Group’s internal organisation and reporting 
system.

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

4.   REVENUE AND OPERATING SEGMENTS FOR THE YEARS ENDED 31 DECEMBER (CONTINUED)

Geographic information for the years ended 31 December

North America

Europe

Rest of the World

Total revenues from identified customer locations

Revenues from unidentified customer locations

Revenues by vertical

Sports U.S.

Media Partnerships

Casino

Sports Europe

Revenue from continuing operations

Blueclaw1

Personal Finance

Revenue from discontinued operation (see Note 8)

2023 
$000

25,925

18,335

540

44,800

6,160

50,960

2023 
$000

8,992

18,566

13,106

9,665

50,329

–

631

631

50,960

2022 
$000

49,226

20,725

652

70,603

3,135

73,738

2022 
$000

18,065

28,398

15,602

8,870

70,935

870

1,933

2,803

73,738

1  The Group classified Blueclaw as a discontinued operation in the year ended 31 December 2023 as part of a strategic decision. 

See Note 8 for further details.

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FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

5.   OPERATING EXPENSES FROM CONTINUING OPERATIONS FOR THE YEARS ENDED 31 DECEMBER

7.  TAX FROM CONTINUING OPERATIONS FOR THE YEARS ENDED 31 DECEMBER

Staff costs2

Share-based payments

Technology expenses

Professional services

Administrative expenses

Transformation costs3

  Consulting services

  Hiring and settlements

  Acquisition costs

2023 
$000

16,536

173

2,661

2,142

1,402

1,301

1,340

–

25,555

20221 
$000

19,065

858

5,158

2,799

2,170

1,685

2,792

102

34,629

1  Comparative data for the year ended 31 December 2022 has been adjusted to reflect the reclassification of the Blueclaw business 

to discontinued operations in line with IFRS 5 ’Non-current Assets Held for Sale and Discontinued Operations’.

2 Included within staff costs are expenses in respect of defined contribution plans of $1,184,000 (2022: $1,615,000).

3 Transformation costs total $2,641,000 (2022: $4,579,000).

6.  FINANCE EXPENSES AND INCOME FROM CONTINUING OPERATIONS FOR THE YEARS ENDED 31 DECEMBER

Finance cost

Foreign exchange loss

Lease finance cost

Other charges 1

Finance expenses

Finance income on cash at bank

Foreign exchange gain

Finance income

Net finance costs

1 Other charges relate to interest accrued on acquisition related costs.

2023 
$000

79

–

29

125

233

(2)  

(18)  

(20)  

213

2022 
$000

138

1,297

29

287

1,751

(5)  

–

(5)  

1,746

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Taxation included in the statement of profit or loss for the years ended 31 December:

Current taxes

Deferred taxes (Note 17)

Tax charge

Tax reconciliation

2023 
$000

2,434

(1,807)  

627

2022 
$000

(242)  

1,846

1,604

The reconciliation between the tax expense, assuming that all the income and expenses were taxed at the 
statutory tax rate for the U.K., and the taxes on income recorded in the statement of profit or loss for the 
years ended 31 December are as follows:

(Loss)/profit before taxes on income from continuing operations

Taxes on income at 23.5% (2022: 19%)

 Adjustment due to the difference between the Group’s statutory tax

rate and tax rates applicable to the subsidiaries

Non-deductible expenses for tax purposes

Taxes in respect of previous years – current tax

Unrecognised temporary differences and others

Tax charge

2023 
$000

(44,891)  

(10,549)  

(270)  

10,635

(3,207)  

4,018

627

20221 
$000

4,989

948

660

15

(5,116)  

5,097

1,604

1  Comparative data for the year ended 31 December 2022 has been adjusted to reflect the reclassification of the Blueclaw business 

to discontinued operations in line with IFRS 5 ’Non-current Assets Held for Sale and Discontinued Operations’.

The Group has a tax presence in different jurisdictions, including Jersey (where the parent company is 
incorporated), U.K., U.S., Cyprus, Canada and Israel.

Tax law applicable to the Group’s Israeli subsidiaries is the Israeli tax law – Income Tax Ordinance (New 
Version) 1961. The Israeli corporate income tax rate was 23% in 2023 (2022: 23%). Amendment 73 to the 
law for the Encouragement of Capital Investments, 1959 also prescribes special tax tracks for technological 
enterprises, which became effective in 2017, as follows:

– 

 Technological preferred enterprise – an enterprise for which total consolidated revenues of its parent 
company and all subsidiaries are less than NIS 10 billion. A preferred technological enterprise, as defined 
in the law, is located in Israel and is subject to tax at a rate of 12% on profits deriving from intellectual 
property.

– 

 Any dividends distributed to “foreign companies”, as defined in the law, deriving from income from the 
technological enterprises will be subject to a withholding tax at a rate of 4%.

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FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

7.  TAX FROM CONTINUING OPERATIONS FOR THE YEARS ENDED 31 DECEMBER (CONTINUED)

8.  DISCONTINUED OPERATIONS (CONTINUED)

The applicable U.S. federal statutory income tax rate for the Group’s U.S. subsidiaries for 2023 was 21% 
(2022: 21%). In addition, state and city taxes are applicable in certain states and cities.

Cash flows

Losses carried forward for tax purposes

As at 31 December 2023, the Group has carry-forward tax losses in its subsidiaries of $4,000,000 covering 
its Israel and UK jurisdictions, of which $416,000 has been recognised as part of the deferred tax asset on 
other short-term temporary differences (see Note 17). The remaining element has not been recognised on 
the statement of financial position as there is insufficient evidence as to the generation of suitable profits 
against which these assets can be offset.

8.  DISCONTINUED OPERATIONS

For the year ended 31 December 2023, the Group classified the Personal Finance and Blueclaw businesses 
as discontinued operations based on strategic decisions. Revenue and expenses, and gains and losses 
relating to the discontinuation of these activities are shown as a single line item on the face of the statement 
of profit or loss as “Loss for the year from discontinued operations (net of tax)”, with the comparative figures 
being restated as required by IFRS 5 ’Non-current Assets Held for Sale and Discontinued Operations’.

Profit or loss

The financial results of discontinued operations were as follows:

Revenue

Expenses:

  Operating

  Sales and marketing

Impairment reversal/ (charge) (Note 11)

Profit/(loss) before taxes on income

Tax (charge)/credit (Note 17)

Loss from discontinued operations

2023 
$000

631

(875)  

(151)  

2,050

1,655

(3,182)  

(1,527)  

2022 
$000

2,803

(3,755)  

(1,219)  

(13,835)  

(16,006)  

3,182

(12,824)  

Taxation from discontinued operations of $3,182,000 relates to the deferred tax impact of the $13,835,000 
impairment charge incurred in the year ended 31 December 2022, and its subsequent unwind on disposal 
of the Personal Finance business in the year ended 31 December 2023 (see Note 9).

Loss for the year

Impairment (reversal)/charge

Tax charge/(credit)

Cash outflow from discontinued operations

2023 
$000

(1,527)  

(2,050)  

3,182

(395)

2022 
$000

(12,824)  

13,835

(3,182)

(2,171)  

Cash flows from discontinued operations also include working capital balances to support the Personal 
Finance and Blueclaw businesses. These are immaterial for disclosure in both the year ended 31 December 
2023 and in the comparative year.

9.  LOSS ON DISPOSAL OF ASSETS

On 30 May 2023 and 6 June 2023, the Group disposed of the assets of the Personal Finance business for 
total proceeds of $2,050,000. The disposal is detailed below:

Consideration received

Costs of disposal

Carrying value of net assets sold

Loss on disposal after tax

2023 
$000

2,050

(212)  

(2,050)  

(212)  

The disposal of the Personal Finance business incurred no tax payable.

The cash generated from the disposal of the Personal Finance business has been utilised in the day-to-day 
operations of the wider business of the Group.

10.  (LOSS)/EARNINGS PER SHARE

Basic (loss)/earnings per share (“EPS”) is calculated by dividing the loss attributable to ordinary shareholders 
by the weighted average number of ordinary shares in issue during the year excluding shares held in trust.

For diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume conversion 
of potentially dilutive ordinary shares. Note that share options for the Group have not been reflected for the 
year ended 31 December 2023 as their effect would be anti-dilutive.

The following tables reflects the income and share data used in the basic and diluted EPS calculations.

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1 Defined as (Loss)/profit for the year from continuing operations as per the statement of profit or loss.

At 31 December 2022

31,870

FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

10.  (LOSS)/EARNINGS PER SHARE (CONTINUED)

Continuing operations

2023

Weighted 
average 
number of 
ordinary 
shares 
Thousands

Earnings1 
$000

2022

Weighted 
average 
number of 
ordinary shares 
Thousands

EPS 
$

Loss 
per share 
$

Earnings1 
$000

Basic and diluted 
(loss)/earnings 
per share

(45,518)  

262,586

(0.173)  

2,353

262,586

0.009

Discontinued operations

2023

Weighted 
average 
number of 
ordinary 
shares 
Thousands

Earnings1 
$000

2022

Weighted 
average 
number of 
ordinary shares 
Thousands

Loss 
Per Share 
$

Loss 
per share 
$

Earnings1 
$000

Basic and diluted loss 
per share

(1,527)  

262,586

(0.006)  

(11,792)  

262,586

(0.045)  

1 Defined as Loss for the year from discontinued operations (net of tax) as per the statement of profit or loss.

Total Group

2023

Weighted 
average 
number of 
ordinary 
shares 
Thousands

Earnings1 
$000

2022

Weighted 
average 
number of 
ordinary shares 
Thousands

Loss 
Per Share 
$

Loss 
per share 
$

Earnings1 
$000

Basic and diluted loss 
per share

(47,045)  

262,586

(0.179)  

(9,439)  

262,586

 (0.036)  

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

11.  INTANGIBLE ASSETS AND GOODWILL

Goodwill 
$000

Domains 
and websites 
$000

Agencies 
Relationships 
$000

Systems, 
software and 
licences 
$000

Work in 
Progress1 
$000

Cost or valuation

At 1 January 2022

Additions

Additions – internally

developed

Other adjustments

Reclassifications2

32,115

–

–

(245)    

–

Additions

Additions – internally

developed

Disposals

Revaluations

Reclassifications2

–

–

–

105

–

162,287

3,000

–

(367)      

–

164,920

3,500

–

(35,048)    

–

(32)  

At 31 December 2023

31,975

133,340

Accumulated 
amortisation and 
impairment:

At 1 January 2022

Amortisation

Impairment charge

Exchange differences

Reclassifications2

30,052

55,106

–

–

–

–

–

13,835

–

–

At 31 December 2022

30,052

68,941

Amortisation

Impairment charge

Disposals

Revaluations

Reclassifications2

–

1,923

–

–

–

–

40,651

(30,163)    

–

–

716

–

–

(48)    

–

668

–

–

–

25

–

693

201

241

–

90

–

532

171

–

–

(10)  

–

693

136

–

48,054

3,926

2,775

–

(637)  

54,118

–

3,954

(7,169)    

–

(5,083)  

45,820

37,529

6,578

–

–

(637)  

43,470

5,776

–

(6,085)    

–

(5,115)  

38,046

10,648

7,774

Total 
$000

243,172

6,926

2,775

(660)    

(637)  

251,576

3,500

–

–

–

–

–

–

–

1,660

5,614

–

–

–

(42,217)    

130

 (5,115)  

1,660

213,488

–

–

–

–

–

–

–

–

–

–

–

–

–

122,888

6,819

13,835

90

(637)  

142,995

5,947

42,574

(36,248)    

(10)    

 (5,115)  

150,143

108,581

1,660

63,345

1 Defined as Net loss attributable to the owners of the Company as per the statement of profit or loss.

At 31 December 2023

31,975

79,429

Net book value

At 31 December 2022

1,818

At 31 December 2023

–

95,979

53,911

1 Work in Progress relates to internally developed software.

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2  These items relate to reclassifications between asset class, cost and accumulated depreciation on historical balances. There is no 

net book value impact from these reclassifications.

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FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

11.  INTANGIBLE ASSETS AND GOODWILL (CONTINUED)

a.  Goodwill and Agency Relationships

In September 2021, the Group acquired Blueclaw Media Ltd, recognising a goodwill balance of $2,063,000 
and agencies relationships of $484,000. As Blueclaw Media Ltd is a foreign operation, the goodwill balance 
is retranslated at the end of each reporting period. As at 31 December 2023, the goodwill balance of 
$1,923,000 was fully impaired as a result of the impairment review of non-financial assets. See Note 11c 
for further details.

Agency relationships are amortised in line with the Group’s accounting policy.

b.  Domains and websites

In the year ended 31 December 2021, the Group acquired domains and websites, including Sports Betting 
Dime and Saturday Football inc. and accounted for these as an asset acquisition. The Group recognises a 
liability for the intangible assets acquired for contingent consideration only when there is sufficient certainty 
that the liability will be settled.

In the year ended 31 December 2023, due to targets being met for the acquisition of CB Sports and 
Warwick Gaming (CBWG)  , additions of $3,000,000 were recognised and paid, and a further $3,500,000 
was recognised as an addition, and paid in March 2024.

In the year ended 31 December 2023, the Group disposed of three of the Europe Gaming domains 
and associated websites, Casino.se, Casino.gr and Casino.pt, and domains and websites relating to 
the Personal Finance business (see Note 9 for further details)  . Before the sales completed, the Group 
reversed the impairment charge relating to these domains and websites up to the sales proceeds as the 
recoverable amount of the assets was deemed to be the consideration agreed with the third party buyers 
for those specific assets. The Group then disposed of those domains and websites for a combined total of 
$6,050,000, with $2,050,000 relating to the Personal Finance assets being recognised within discontinued 
operations in the line “Loss for the period from discontinued operations (net of tax)  ” in the year ended 
31 December 2023.

c.  Net impairment of non-financial assets

The Group tests goodwill and intangible assets with indefinite useful life for impairment annually or 
when whenever events or changes in circumstances indicate that the carrying amount is not recoverable. 
Intangible assets are grouped into cash generating units (“CGU’s”)   to determine their recoverable amount, 
which is the higher of fair value less cost of sale and value in use. If the carrying amount of the CGUs 
exceeds their recoverable amount, the assets are reduced to their recoverable amount.

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

11.  INTANGIBLE ASSETS AND GOODWILL (CONTINUED)

In measuring value in use, the expected future cash flows of each CGU are discounted using a pre-tax 
discount rate that reflects the risks specific to the asset. The key assumptions used in calculating the value 
in use are:

– 

 The calculations use cash flow projections based on financial budgets approved by management 
covering a three-year period. Revenues and the profit rate assumptions are based on management 
expectations and forecasts for the coming years. These forecasts included an evaluation of factors which 
could adversely affect revenues and profitability.

– 

 Cash flows beyond the three-year period are extrapolated using the estimated terminal growth rate of 
3%. This growth rate is based on the long-term average growth rate as customary in similar industries.

–  The discount rate reflects management’s assumptions regarding the Group’s specific risk premium.

–  The pre-tax discount rate that was applied for the cash flow projection was 25% (2022: 20%)  .

Fair value less cost of sale is considered if external, market-based evidence exists indicating the valuation of 
the CGUs.

For the impairment review for the year ended 31 December 2023, the value in use was deemed to be the 
recoverable amount for Sports U.S. For the Casino and Sports Europe CGUs, due to the existence of a fair 
valuation soon after 31 December 2023, the fair value less cost of sale was applied as the recoverable 
amount for these CGUs. This fair value reflects the consideration paid by a third party for those CGUs (see 
Note 24)  .

In total, the Group has recognised a net impairment charge of $42,574,000 in the year ended 31 December 
2023. This figure is made up of a net impairment charge of $44,624,000 related to continuing operations, 
offset by an impairment reversal of $2,050,000 for discontinued operations.

For continuing operations, the net impairment charge of $44,624,000 consists of an impairment charge 
of $58,534,000 (2022: $Nil)   for the Sports U.S. and Sports Europe CGUs . This is driven by a decline in 
trading for Sports U.S. during the year ended 31 December 2023, and a high cost base for the assets in the 
Sports Europe CGU, offset by an impairment reversal of $13,910,000 for Casino. The impairment reversal in 
Casino reflected the increase in the recoverable amount to the consideration received for assets. The Group 
received $4,000,000 disposal of three of the Europe Gaming domains and associated websites, Casino.se, 
Casino.grand Casino.pt, with the remainder of the reversal reflecting the consideration paid by a third party 
for the remainder of the Casino CGU in April 2024 (see Note 24)  .

This net impairment charge has been allocated first to the goodwill balance and then to domains and 
websites in line with IAS 36 ‘Impairment of Assets’.

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main headingmain headingmain heading 2main heading 2main headingmain headingmain heading 2main heading 2FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

11.  INTANGIBLE ASSETS AND GOODWILL (CONTINUED)

12. 

PROPERTY AND EQUIPMENT

The table below summarises the net impairment charge assigned to the different intangible asset classes 
for the year ended 31 December 2023:

Sports U.S.

Sports Europe

Impairment charge

Casino1

Impairment reversals

Net impairment charge for continuing operations

Personal Finance

Impairment reversal for discontinued operations (see Note 8)  

Goodwill 
$000

Domains and 
websites 
$000

1,923

–

1,923

–

–

1,923

–

–

1,923

55,335

1,276

56,611

(13,910)    

(13,910)    

42,701

(2,050)    

(2,050)    

40,651

Total 
$000

57,258

1,276

58,534

(13,910)    

(13,910)    

44,624

(2,050)    

(2,050)    

42,574

1  Within this impairment reversal, the Group recognised $4,000,000 of reversal relating to the disposal of three of the Europe 

Gaming domains and associated websites, Casino.se, Casino.gr and Casino.pt in the year ended 31 December 2023.

Cost

At 1 January 2022

Additions

Reclassifications

Disposals

At 31 December 2022

Additions

Termination of leases

At 31 December 2023

Accumulated depreciation

At 1 January 2022

Depreciation during the year

Reclassifications

Disposals

At 31 December 2022

Depreciation during the year

Termination of leases

At 31 December 2023

Net book value 
At 31 December 2022

At 31 December 2023

Computers, 
furniture, office 
equipment and 
others 
$000

Leasehold 
improvements 
$000

Right of use 
leased assets – 
Offices 
(see note 16)   
$000

685

62

403

(299)    

851

14

–

865

250

41

429

(188)    

532

94

–

626

319

239

341

–

30

–

371

–

–

371

15

34

4

–

53

40

–

93

318

278

4,795

419

(2,840)    

–

2,374

–

(326)  

2,048

3,155

419

(2,840)    

–

734

396

(326)    

804

1,640

1,244

Total 
$000

5,821

481

(2,407)    

(299)    

3,596

14

(326)  

3,284

3,420

494

(2,407)    

(188)    

1,319

530

(326)    

1,523

2,277

1,761

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FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

13.  LONG-TERM AND SHORT-TERM DEPOSITS AS AT 31 DECEMBER

15. OTHER LIABILITIES AND ACCOUNTS PAYABLES AS AT 31 DECEMBER

Long-term deposits

  Held in EUR

Short-term deposits

  Held in USD

  Held in NIS

  Held in EUR

2023 
$000

2022 
$000

78

78

100

–

3

103

75

75

100

239

3

342

Employees and payroll accruals

Accrued expenses

Deferred revenues

Government authorities

Other liabilities

2023 
$000

1,644

1,511

730

89

–

3,974

2022 
$000

2,496

2,889

191

4,283

382

10,241

Government authorities mainly relates to agreed settlements of historic tax liabilities in specific jurisdictions.

The long-term deposits have a fixed lien in relation to a bank guarantee for the Cyprus office lease.

Short-term deposits carried no interest rate in the year ended 31 December 2023 (2022: 0.99%)  .

14.  TRADE AND OTHER RECEIVABLES AS AT 31 DECEMBER

a.  Trade receivables

Receivables from third party customers

Allowance for expected credit losses

16.  LEASE LIABILITIES AS AT 31 DECEMBER

Lease liabilities

Less – current maturities

Non-current lease liabilities

2023 
$000

1,173

(236)    

937

2023 
$000

6,869

(264)    

6,605

2022 
$000

6,015

(316)    

5,699

The Group recorded fixed liens on bank deposits in connection with these agreements (see Note 13)  .

In the year ended 31 December 2023, the Group terminated one of its lease contracts, recognising a 
$4,000 loss in the statement of profit and loss and incurring $61,000 in dilapidations costs.

17.  DEFERRED TAXES AS AT 31 DECEMBER

As at 31 December 2023, the Group has no material amounts that are past due and not impaired (2022: 
$Nil)  .

Changes in the allowance for expected credit losses are included in administrative expenses reported in 
Note 5. In the statement of profit or loss, the allowance decreased by $182,000 (2022: $29,000 decrease)  .

Deferred tax assets

Deferred tax liabilities

See Note 20b(ii)   on the credit risk of trade receivables.

2023 
$000

(628)    

2,039

1,411

b.  Other receivables

Government authorities

Prepaid expenses

Other receivables

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2023 
$000

755

560

–

1,315

2022 
$000

676

2,319

459

3,454

2022 
$000

1,528

(351)    

1,177

2022 
$000

(2,073)    

2,109

36

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FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

17.  DEFERRED TAXES AS AT 31 DECEMBER (CONTINUED)

18.  EQUITY AS AT 31 DECEMBER

IAS 12 ‘Income taxes’ permits the offsetting of balances within the same tax jurisdiction. All of the deferred 
tax assets are available for offset against deferred tax liabilities. The movements in deferred tax liabilities are 
shown below:

Authorised shares

2023 
Thousands

2022 
Thousands

Domains and 
websites 
$000

Other  
intangible  
assets 
$000

Property and 
equipment 
$000

Current period

As at 1 January 2023

(Credited)   / charged to loss 
from continuing operations

Charged to loss from 
discontinued operations

As at 31 December 2023

Prior period

(1,226)    

1,734

(1,956)    

151

 3,182

–

 –

1,885

As at 1 January 2022

2,072

(270)    

(Credited)   / charged to profit 
from continuing operations

(Credited)   to loss from 
discontinued operations

As at 31 December 2022

(116)    

 (3,182)  

(1,226)  

2,004

 –

1,734

375

(221)    

 –

154

(3)    

378

 –

375

Other  
short-term 
temporary 
differences 
$000

Total 
$000

(847)    

36

219

(1,807)    

 –

(628)  

(427)    

(420)    

 –

(847)  

  3,182

1,411

1,372

1,846

 (3,182)  

36

Other short-term temporary differences include deferred tax on tax losses carried forward, on lease 
liabilities and on employee benefits.

The deferred taxes are computed at the tax rates of 12.5% to 25% based on the tax rates that are expected 
to apply upon realisation (2022: 19% to 23%)  .

Ordinary shares with a nominal value of $0.000001 each

100,000,000

100,000,000

2023 
Thousands

2022 
Thousands

Ordinary shares issued and outstanding including share premium

At 1 January 2022, 31 December 2022 and at 31 December 2023

262,586

122,071

Share capital in the table above is less than $1,000. Share premium is net of treasury shares.

As at 31 December 2023, 3,356,979 ordinary shares were held in trust for the Group’s share-based 
payment plans (2022: 3,356,979)  .

19.  SHARE-BASED PAYMENTS

In 2013, 2017 and 2020, the Group adopted Share Option Plans (“the plans”)  . According to the plans, 
the Group’s Board of Directors are entitled to grant certain employees, officers and other service providers 
(together herein “employees”)   of the Group remuneration in the form of equity-settled share-based payment 
transactions.

The Group have three different share schemes – Employee Share Options, Restricted Stock Units (“RSUs”)  , 
and Performance Stock Units (“PSUs”)  . The expense recognised in the statement of profit or loss for 
services received for those share schemes were:

Total expense arising from share-based payment transactions

Employee Share Options

2023 
$000

173

2022 
$000

858

Pursuant to the plans, the Group’s employees may be granted options to purchase the Group’s ordinary 
shares. These options may be exercised, subject to the continuance of engagement of such employees with 
the Group, within a period of eight years from the grant date, at an exercise price to be determined by the 
Group’s Board of Directors at the grant date.

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FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

19.  SHARE-BASED PAYMENTS (CONTINUED)

19.  SHARE-BASED PAYMENTS (CONTINUED)

The following table illustrates the number and weighted average exercise prices (“WAEP”)   of, and 
movements in, employee share options during the year (excluding RSUs and PSUs)  :

Outstanding at 1 January

Forfeited during the year

Outstanding at 31 December

Exercisable at 31 December

2023 
Number in 
thousands

148

(106)    

42

42

2023 
WAEP

$0.74

$0.67

$0.69

$0.69

2022 
Number in 
thousands

2,359

(2,211)    

148

148

2022 
WAEP

$0.90

$0.67

$0.74

$0.74

The weighted average remaining contractual life for the options outstanding as at 31 December 2023 was 
0.2 years (2022: 1.3 years)  . The range of exercise prices for options outstanding (not including the RSUs 
and PSUs)   as at 31 December 2023 was $0.69 (2022: $0.66 to $0.98)  .

Restricted Stock Units

In May 2021, the Group granted Restricted Stock Units (“May 2021 RSU”)   to key management personnel 
and used the following inputs to the models:

Weighted average fair values at the measurement date ($)  

Shares granted

Expected volatility (%)  

Risk-free interest rate (GBP curve)  

Expected life of share options (years)  

Weighted average share price (GBP)  

2021 
May RSU

0.69

910,000

54.9

1.58

3

0.485

The fair value of an RSU is measured by use of the Monte Carlo model. The total fair value of the awards 
above are recognised on a straight line basis in the statement of profit or loss over the vesting period, 
amended for leavers from the Group.

The only performance condition which needs to be achieved such that RSUs are capable of vesting is service.

Performance Stock Units

The Group granted Performance Stock Units (“PSUs”)   in 2022. On 11 May 2023, the Group granted a 
further 6,850,000 of Performance Stock Units under the XLMedia 2020 Global Share Incentive Plan to the 
Executive Committee members, including the Executive Directors of the Group.

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The PSU award is a contingent right to acquire shares for no consideration. It is subject to a three-year 
performance period, with vesting subject to the achievement of performance measured by reference to total 
shareholder return over the performance period as compared to the comparator group, followed by a two- 
year holding period.

The following tables list the inputs for the schemes which are still live as at 31 December 2023:

2023 
May 
PSU

2022 
October 
PSU

2022 
August 
PSU

2022 
May 
PSU

2021 
October 
PSU

2021 
March 
PSU

Weighted average 
fair values at the 
measurement date ($)  

0.09

0.22

0.28

0.28

0.16

0.61

Shares granted

6,850,000

530,120

833,333

2,467,264

1,615,275

470,977

Expected volatility (%)  

72.14

81.51

80.27

78.91

71.20

73.94

Risk-free interest rate 
(GBP curve)  

Expected life of share 
options (years)  

Weighted average share 
price (GBP)  

3.56

4.24

3.10

2.72

0.60

0.29

3

3

3

3

3

3

0.1175

0.195

0.38

0.295

0.423

0.54

The fair value of an PSU is measured by use of the Monte Carlo model.

The total fair value of the awards above are recognised on a straight line basis in the statement of profit or 
loss over the vesting period, amended for leavers from the Group.

The performance conditions to be achieved such that PSUs are capable of vesting are as follows:

XLMedia’s ranking relatively to the Comparator group

% of PSUs capable of vesting

Upper quartile or better

100%

Between upper quartile and median

On a straight-line basis, between 100% and 25%

Median 25%

Lower than Median

25%

0%

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FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

19.  SHARE-BASED PAYMENTS (CONTINUED)

Movement during the year of RSUs and PSUs are as follows:

Outstanding at 1 January

Granted during the year

Forfeited during the year

Vested during the year

Outstanding at 31 December

These RSUs and PSUs do not have an exercise price.

20. FINANCIAL INSTRUMENTS

a.  Classification of financial assets and liabilities

Financial assets

Financial assets at fair value through other comprehensive income

  Equity instruments

Financial assets measured at amortised cost:

  Cash and cash equivalents

  Short-term and long-term deposits

  Trade receivables

  Other receivables

Total financial assets

Total non-current

Total current

Financial liabilities

Financial liabilities measured at amortised cost:  
  Trade payables

  Deferred consideration

  Consideration payable on intangible assets

  Other liabilities and account payables

  Lease liabilities

Total financial liabilities

Total non-current

Total current

99

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2023 
Number in 
thousands

2022 
Number in 
thousands

4,061

6,850

(1,986)    

(187)    

8,738

3,335

3,871

(3,145)    

–

4,061

2023 
$000

2022 
$000

20. FINANCIAL INSTRUMENTS (CONTINUED)

On 28 February 2022, the Group converted a loan receivable from Xineoh Technologies Inc. to shares giving 
the Group a 2.6% stake in ordinary shares with no special rights. The Group elected to designate the equity 
investment as at fair value through Other Comprehensive Income.

As at 31 December 2023, the Group reviewed the financial performance of Xineoh Technologies Inc. and 
have concluded that the carrying value of $242,000 was fully impaired. This impairment charge has been 
recognised in Other Comprehensive Income as “Impairment of equity investment”.

b.  Financial risks factors

The Group’s activities expose it to various financial risks.

i.  Market risk – Foreign exchange risk

A portion of the Group’s revenues is received in EUR and in GBP. The Group has subsidiaries in Israel, the 
UK and in Cyprus where expenses are paid in NIS, in GBP and in EUR. Therefore, the Group is exposed to 
fluctuations in the foreign exchange rates in EUR, GBP and NIS against the USD.

The Group did not enter into any forward or options contracts to reduce the foreign exchange risk of 
forecasted cash flows in the year ended 31 December 2023. A foreign exchange rate gain of $18,000 was 
recognised in the year ended 31 December 2023 (2022: loss of $1,297,000)  .

–

242

ii.  Credit risk

The Group usually extends 30-60 days term to its customers. The Group regularly monitors the credit 
extended to its customers and their general financial condition but does not require collateral as security for 
these receivables. The Group maintains cash and cash equivalents, short-term and long-term investments 
in various financial institutions. These financial institutions are located in the EU, Israel and U.S.

4,692

181

6,605

1,315

12,793

78

12,715

4,613

3,954

3,500

3,974

1,173

17,214

937

16,277

10,411

417

5,699

99

16,868

317

16,551

3,655

7,853

3,000

5,954

1,528

21,990

5,061

16,929

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FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

20. FINANCIAL INSTRUMENTS (CONTINUED)

iii. Liquidity risk

The table below summarises the maturity profile of the Group’s financial liabilities based on contractual 
undiscounted payments:

Less than 
one year 
$000

1 to 2  
years 
$000

2 to 3 
years 
$000

3 to 4 
years 
$000

> 4 
years 
$000

4,613

3,974

3,500

3,954

236

16,277

Less than 
one year 
$000

3,655

5,954

3,000

4,000

407

 17,016

–

–

–

–

135

135

1 to 2 
years 
$000

–

–

–

4,000

289

4,289

–

–

–

–

155

155

2 to 3 
years 
$000

–

–

–

–

157

157

–

–

–

–

158

158

3 to 4 
years 
$000

–

–

–

–

–

–

–

–

489

489

> 4  
years 
$000

–

–

–

–

156

156

607

607

Total 
$000

4,613

3,974

3,500

3,954

1,173

17,214

Total 
$000

3,655

5,954

3,000

8,000

1,616

 22,225

Trade payables

Other liabilities and account 
payables

Consideration payable on 
intangible assets

Deferred consideration

Lease liabilities

At 31 December 2023

Trade payables

Other liabilities and account 
payables

Consideration payable on 
intangible assets

Deferred consideration

Lease liabilities

At 31 December 2022

c.  Fair value

The carrying amounts of the Group’s financial assets and liabilities approximate their fair value. The fair 
value of financial derivatives are categorized within level 2 of the fair value hierarchy. The fair value of the 
contingent consideration is categorized within level 3 of the fair value hierarchy.

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

20. FINANCIAL INSTRUMENTS (CONTINUED)

d.  Sensitivity tests relating to changes in market factors

Sensitivity test to changes in EUR to USD exchange rate:

Gain (loss)   from the change:

Increase of 10% in the exchange rate

  Decrease of 10% in the exchange rate  
Sensitivity test to changes in NIS to USD exchange rate: 
Gain (loss)   from the change (net of the effect of derivates)  :

Increase of 10% in the exchange rate

  Decrease of 10% in the exchange rate  
Sensitivity test to changes in GBP to USD exchange rate: 
Gain (loss)   from the change:

Increase of 10% in the exchange rate

  Decrease of 10% in the exchange rate

2023 
$000

2022 
$000

(183)    

175

183

30

(30)    

119

(119)    

(175)    

(5)    

5

76

    (76)      

The sensitivity tests reflect the effects of possible changes in exchange rates on the position of the Group 
for the above currencies as of the end of the year. As described in b.i. above, these contracts are intended to 
reduce the Group’s exposure to fluctuations in exchange rates on future revenues and expenses. Therefore, 
although it is expected the above effects will be offset by contra effects upon the recording of the revenues 
and expenses, the timing of these effects may not coincide in the same reporting period.

Sensitivity tests and principal assumptions

The selected changes in the relevant risk variables were determined based on management’s estimate as to 
reasonable possible changes in these risk variables. The Group has performed sensitivity tests of principal 
market risk factors that are liable to affect its reported operating results or financial position. The sensitivity 
tests present the effects (before tax)   on profit or loss and equity in respect of each financial instrument for 
the relevant risk variable chosen for that instrument as of each reporting date.

The test of risk factors was determined based on the materiality of the exposure of the operating results or 
the financial condition of each risk with reference to the functional currency and assuming that all the other 
variables are constant. The Group does not have significant exposure to interest rate risk.

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FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

20. FINANCIAL INSTRUMENTS (CONTINUED)

e.  Changes in liabilities arising from financial activities

Consideration 
payable on 
intangible assets 
$000

3,000

3,000

–

(3,000)    

–

–

3,000

3,500

–

(3,000)    

–

–

3,500

Contingent 
consideration 
$000

Deferred 
consideration 
$000

808

26,138

Lease 
Liabilities 
$000

1,553

–

–

–

–

(808)  

–

–

–

–

–

–

–

–

–

(18,371)    

234

(148)  

7,853

–

–

(4,004)    

105

–

3,954

–

449

(401)    

28

(101)  

1,528

–

29

(421)    

49

(12)  

1,173

Total 
$000

31,499

3,000

449

(21,772)    

262

 (1,057)  

12,381

3,500

29

(7,425)    

154

(12)  

8,627

At 1 January 2022

Additions

Finance lease obligation

Cash flows

Changes in interest expense

Other changes

At 31 December 2022

Additions

Finance lease obligation

Cash flows

Changes in interest expense

Other changes

At 31 December 2023

During the year ended 31 December 2023, the Group paid $4,004,000 (2022: $18,371,000)   in deferred 
consideration relating to the 2021 acquisitions of Sports Betting Dime, and a further $3,000,000 for the 
2021 acquisition of CBWG.

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

21. CASH GENERATED FROM OPERATIONS

Loss for the year

Adjustments to reconcile loss for the year to net cash flows: 

  Depreciation and amortisation

  Net impairment charge for continuing operations

Impairment (reversal)  /charge for discontinued operations

  Net finance expense

  Loss on disposal of property and equipment

  Loss on disposal of intangible assets

  Other income

Cost of share-based payments

  Tax charge from continuing operations

  Tax charge/(credit)   from discontinued operations

  Exchange differences on balances of cash and cash equivalents

Working capital changes: 

(Increase)  /decrease in trade receivables

  Decrease in other receivables

Increase in trade payables

Increase/(decrease)   in other liabilities and accounts payable

Cash generated from operations

2023 
$000

(47,045)    

6,477

44,624

(2,050)    

231

–

212

(463)    

173

627

3,182

(3)    

(906)    

2,139

958

1,749

9,905

2022 
$000

(9,439)    

7,313

–

13,835

450

157

–

–

858

1,604

(3,182)    

1,297

3,002

2,665

1,322

(5,235)  

14,647

22. BALANCES AND TRANSACTIONS WITH RELATED PARTIES INCLUDING DIRECTORS

The Group’s related party transactions in the year include the compensation of the senior managers, the 
Directors’ emoluments and retirement benefit entitlements, share awards and share options as disclosed in 
the Directors’ remuneration report, which forms part of these financial statements.

Balances

Current liabilities – management fees and other short-term payables

Compensation of key management personnel of the Group

Short-term employee benefits

2023 
$000

9

2,657

2,657

2022 
$000

20

2,426

2,426

No other related party services were provided or received by the Group in the year ended 31 December 
2023 (2022: None)  .

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FINANCIAL STATEMENTS

NOTES TO THE
CONSOLIDATED
FINANCIAL STATEMENTS

CONTINUED

FINANCIAL STATEMENTS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

23. LIST OF MAIN SUBSIDIARIES

24. SUBSEQUENT EVENTS (CONTINUED)

A full list of related undertakings including the country of incorporation, the principal activity and the 
effective percentage of equity owned as at 31 December 2023 is disclosed below:

Name of entity

Country of incorporation

Principal activity

Registered address

XLMedia Finance Ltd

Cyprus

Bank guarantees for Cyprus 232 Agias Fylaxeos, 

XLMedia Publishing Ltd

Jersey

Websites / domains

Webpals Holdings Ltd

Israel

Holding entity

Limassol, 3082, Cyprus

12 Castle Street, St. 
Helier, Jersey, JE2 3RT

HaMada 7, 6th floor, 
Herzliya, 4673341, Israel

As the sale formally completed on 1 April 2024 which was after the statement of financial position 
reporting date of 31 December 2023, the full financial impact will be reported in the consolidated financial 
statements for the year ended 31 December 2024.

However, the consideration received as part of the sale was deemed to be the best indication of the fair 
value of the domains and websites in the Casino and Sports Europe CGUs as at 31 December 2023. In line 
with IAS 36 ‘Impairment of Assets’, previous impairment charges have been reversed to reflect the net book 
value up to the value of the consideration received. The impairment review is detailed further in Note 11 
and as of 31 December 2023, the assets had a statement of financial position valuation of approximately 
$35,643,000.

Webpals Systems S.C Ltd

Marmar Media Ltd

Webpals Inc.

Israel

Israel

U.S

XLMedia US Inc.

XLMedia Canada 
Marketing Ltd

U.S

Canada

Services to Casino business As above

Dormant

As above

Services to US Sports 
business

US Sports

SBD business

U.S c/o Vcorps Services 
LLC 1013 Centre Road 
Suite 403-b Newcastle, 
Wilimington, DE 19805c

As above

c/o Farris LLP 700 West 
Georgia Street, 25th Floor, 
Vancouver, BC V7Y 1B3

167 – 169 Great Portland 
Street, London, W1W 5PF

Blueclaw Media Ltd

U.K.

Services company

All interest in the subsidiaries confer 100% voting rights and 100% rights to profits.

24. SUBSEQUENT EVENTS

Director changes

In January 2024, the Group announced that Caroline Ackroyd, Chief Financial Officer, would step down 
from the Board of Directors of the Company on 31 March 2024. In March 2024, Karen Tyrell, Chief 
People and Operations Officer, was promoted to Interim Chief Operating Officer and will cover all finance 
responsibilities for the Group.

Disposal of EU Sports and Casino businesses

On 1 April 2024, the Group disposed of its Europe and Canada sports betting and gaming assets to 
Gambling.com Group Limited for a total consideration of up to $42,500,000.

The purchase consideration includes a fixed sum of $37,500,000, plus a potential earnout of up to 
$5,000,000 based on achieving contingent targets in April 2025. For the fixed element, $20,000,000 cash 
consideration was received on completion on 2 April 2024, $10,000,000 deferred consideration is due in 
October 2024 and a further $7,500,000 due in April 2025.

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main headingmain headingmain heading 2main heading 2main headingmain headingmain heading 2main heading 2GLOSSARY OF TERMS

GLOSSARY OF
FINANCIAL TERMS

Although the Group is not subject to the Guidelines on Alternative 
Performance Measures issued by the European Securities and Markets 
Authority, we have provided additional information on the metrics used 
by the Group. The Directors use the metrics listed below as they are 
critical to understanding the financial performance and financial health 
of the Group. As they are not defined by IFRS, they may not be directly 
comparable with other companies who use similar measures.

PROFIT MEASURES

METRIC

Continuing 
operations 
revenue

CLOSEST EQUIVALENT 
IFRS MEASURE

Revenue

Adjusted 
EBITDA 

Operating Profit 1

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

DEFINITION 

Group revenue less discontinued 
operations revenue.

For 2023, the Group classified the 
Personal Finance and Blueclaw verticals 
as discontinued.

Earnings before Interest, Taxes, 
Depreciation and Amortisation, and 
excluding any impairment, share-
based payments, exceptional minimum 
guarantee costs, restructuring costs and 
aborted deal related costs.

Adjusted EBITDA 
from continuing 
operations

Adjusted Basic 
and diluted 
earnings per share 
from core

Operating Profit 1

As above but excluding other non-core 
operations.

Basic and diluted  
earnings per share

Based on profit for the year from 
continuing operations excluding profit/
(loss) from other non-core operations.

1. Operating profit is not defined under IFRS. However, it is a generally accepted profit measure.

CASH FLOW MEASURES

METRIC

CLOSEST EQUIVALENT 
IFRS MEASURE

DEFINITION 

Free cash flow 

No direct equivalent

Cash from operations less capital 
expenditure excluding acquisition costs.

Normalised capital 
expenditure

No direct equivalent

Reported capital expenditure excluding 
acquisition-related capital expenditure.

107

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GLOSSARY OF TERMS

GLOSSARY OF
OTHER TERMS

XLMEDIA PLC  2023 ANNUAL REPORT & ACCOUNTS

TERM

DEFINITION 

Cost per 
acquisition (CPA)

A one-off, upfront payment for a referred user that either creates a new 
profile or makes a deposit with an operator.

Revenue share

A revenue share model is based on the percentage of the net revenue 
a user generates for the operator. It is typically ongoing revenue for the 
lifetime of the player, but this duration can vary between operators.

Hybrid deal

Fixed deal

A blended revenue model consisting of an upfront CPA payment 
combined with a long-term revenue share model. 

A fixed deal allows an operator brand to secure a position on a site or 
page for a tenancy period.

Other revenue

Display advertising sold on a CPM (cost per mille impressions) basis and 
sponsorships sold for either a flat fee or CPM.

Real money player 
(RMP)

A user that creates an online account and makes a deposit with an 
operator.

State spikes

Following the launch of a newly legal online sports betting state in North 
America, the business typically identifies a significant spike in revenues. 
For the purposes of time allocation, this is considered to be the first ten 
days post a state launch. 

Media Partnership 
Business (MPB)

The MPB is a collective of leading sports media and news publishers 
that benefit from our quality storytelling, industry expertise and operator 
relationships. Media Partners provide sports audiences, XLMedia provides 
sports betting commercial content to those partners and together we 
share in the revenue it generates.

TERM

Owned and 
Operated (O&O) 
Portfolio

DEFINITION 

O&O brands are fully owned assets that provide news, insights and 
entertainment from expert reporters and talent. 

Google E-E-A-T

From Google’s Search Quality Evaluator Guidelines: 

“Experience, Expertise, Authoritativeness and Trust (E-E-A-T) are all 
important considerations in page quality (PQ) rating. The most important 
member at the centre of the E-E-A-T family is Trust. 

Depending on the purpose of the page, topic, and type of website, a high 
level of E-E-A-T may be required for the page to achieve its purpose well 
and be considered high quality. Pages with high E-E-A-T are trustworthy 
or very trustworthy. 

A website or content creator who is the uniquely authoritative, go-to 
source for a topic has very high E-E-A-T. A content creator with a wealth 
of experience may be considered to have very high E-E-A-T for topics 
where experience is the primary factor in trust.”

Search engine 
optimisation (SEO)

This is an operational activity for the business that capitalises on the 
demand from consumers searching for information online. The process 
optimises the online visibility of a website to improve search rankings and 
deliver organic traffic from editorial and commercial content appearing in 
search engine results.

Search ranking

To provide the most useful information to users, search engines apply 
algorithms that take a variety of factors into account to sort, identify and 
serve websites and webpages to address users’ query. The weight of 
the factors varies depending on the nature of the query. The result is a 
ranking or list of results designed to be the most valuable to the user.

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