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XLMedia PLC

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FY2017 Annual Report · XLMedia PLC
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 Financial
Statement

2017 ANNUAL REPORT 
AND FINANCIAL STATEMENTS

www.xlmedia.com

Contents

2017 Highlights

Chief Executive Officer’s Review

Financial Review

DIRECTORS AND GOVERNANCE

Board of Directors

Directors’ Report

2017 FINANCIALS

Independent Auditors’ Report

Consolidated Financial Statements:

Consolidated Statements of Financial Position

Consolidated Statements of Profit or Loss and Other Comprehensive Income

Consolidated Statements of Changes in Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

FURTHER INFORMATION

Advisers

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48

 
 
 
2017 Highlights

XLMedia and its subsidiaries (the “Group”) are a market-leading provider of digital marketing services.

The  Group  uses  proprietary  tools  and  methodologies  to  generate  high  value  traffic  from  multiple  online  &  mobile 
channels for its online customers.

The Group operates on a performance based business model, where in return to its users, customers remunerate the 
Group for a share of the revenue generated by such user, a fee generated per user acquired, fixed fees or a hybrid of 
any of these three models.

In  2017  the  Group  delivered  another  record  breaking  year  in  which  it  has  made  further  progress  in  executing  its 
strategic priorities and generated significant value for the shareholders.

The Board is committed to delivering further progress in 2018.

Financial highlights
•  Revenues increased 33% to $137.6 million (2016: $103.6 million)

•  Gross profit increased 37% to $73.1 million (2016: $53.3 million)

•  Adjusted EBITDA1 increased 36% to $47.1 million (2016: $34.6 million)

•  Profit before tax increased 27% to $39.3 million (2016: $31.0 million)

•  Strong balance sheet with $33.8 million working capital and total equity of $116.7 million or 76% of total assets

•  Cash and short–term investments at 31 December 2017 were $43.3 million

•  Earnings per share increased 25% to $0.15 (2016: $0.12)

•  Final dividend of $8.0 million or 3.7105 cents per share to be paid in Pound Sterling (2.6829 pence per share), a total 

of 7.7331 cents per share for the year (2016: 7.6069 cents per share for the year)

Operating highlights
•  Significant  acquisition  momentum  during  the  period  continues  to  drive  geographical  and  sector  expansion.  Key 

transactions included:

 — Personal finance acquisitions – GreedyRates, a Canadian credit card comparison portal, and Money Under 30, 

a US personal finance website, now both fully integrated

 — Mobile apps acquisition – ClicksMob, a mobile performance–based user acquisition platform

 — Entrance  into  the  high  growth  cyber  security  sector  –  Acquisition  of  Securethoughts,  a  US  cyber  security 

comparison website

 — Expansion into Romania – Completed the acquisition of a Romanian portfolio of publishing assets, leveraging 

the Group’s affiliate license in a growing regulated market

Post period end highlights
•  Raised an additional $43.6 million of cash to further accelerate acquisition strategy

•  Acquired a number of leading Finnish gambling related informational websites from Good Game  Ltd for a  total 

consideration of up to a15 million

•  Acquired three personal finance websites based in the US for a total consideration of $5.15 million.

1   Earnings before interest, taxes, depreciation and amortisation and adjusted to exclude share based payments and expenses related to acquisition 

agreements

XLMedia PLC I Annual Report & Accounts 2017  1

Chief Executive Officer’s Review

During the course of 2017, XLMedia delivered further progress against the Group’s strategic plan of generating organic 
growth  alongside  acquisition-led  expansion  into  new  markets  and  verticals.  We  firmly  believe  that  our  continued 
investment in core infrastructure and technology ensures XLMedia maintains its competitive edge and contributed to 
delivering another year of record financial performance for the Group. Along with maintaining strong organic growth, 
XLMedia also completed a number of strategic acquisitions in 2017, diversifying both sector expertise and broadening 
our geographical reach.

Acquisitions
During 2017, the Group made its first entry into the personal finance sector through the acquisition of GreedyRates, a 
Canadian credit card comparison portal, and Money Under 30, a US personal finance website. These acquisitions have 
now been fully integrated into the Group’s operations and we are already seeing the benefits of integration onto the 
Group’s proprietary technology. In addition, post period end, the Group has further enhanced its footprint in this area, 
having agreed to acquire three US focused personal finance websites, which will further increase the Group’s foothold 
in the North American personal finance domain. These additional websites complement those already in our portfolio 
as we continue to grow our expertise and presence in the space.

Additional publishing acquisitions in 2017 added further diversification with the US cyber security comparison website 
Securethoughts, and a Romanian network following the Group securing a Romanian affiliate license.

Mobile  marketing  capabilities  –  The  acquisition  of  ClicksMob  in  February  2017  significantly  extended  XLMedia’s 
addressable market. By combining ClicksMob and Dau-Up, the Group has been able to leverage its expertise within 
games and social marketing across additional verticals and geographies.

All acquired businesses and assets have been fully integrated into the Group’s operations.

Post  period  end,  the  Company  also  announced  the  acquisition  of  a  number  of  leading  Finnish  gambling  related 
informational websites for up to a15 million.

Fundraising and investment
In January 2018, we completed a $43.6 million (£31.7 million) fundraising to further support the continued acquisition 
strategy.  We  believe  there  is  a  significant  opportunity  to  further  strengthen  our  market  share  through  both  organic 
and acquisitive growth. To that end, we continue to identify and evaluate acquisition targets and foresee this as a core 
part of our future strategy. We strive for any acquisitions we undertake to be earnings accretive and to simultaneously 
benefit from greater economies of scale as part of the wider group.

In  total  over  the  course  of  2017,  we  invested  $31.3  million  in  extending  our  reach  –  both  geographically  and  into 
additional  verticals  –  adding  websites  and  channels  as  well  as  developing  additional  capabilities  to  our  technology 
infrastructure.

Technology
Our proprietary technology platforms remain a critical component in driving growth across the business. We continue 
to invest in our technology to ensure we maintain our market leading position.

•  Palcon – our proprietary content management system – has been a key success factor for our organic growth. 
We recently completed the migration of GreedyRates onto Palcon which has led to a 6% increase in returning 
visitors, while time spent on the site increased by over 25% overall, and by over 70% on mobile devices. The 
Palcon infrastructure improved the loading time of the site by 43% as well as added features to further improve 
experience for users. We continue to migrate all acquired assets onto our platform, to improve performance and 
efficiently manage the acquired websites within our teams.

•  Rampix is our proprietary campaign management platform and was awarded ‘Instagram Marketing Partner’ for Ad 

Technology in 2017.

Our technology and infrastructure capture data from thousands of sources daily including online traffic sources, 
targeting methods and channels. Through the constant analysis of this data against successful outcomes, we are 
able to optimise future campaigns and assets to maximise return on our investment.

2  XLMedia PLC I Annual Report & Accounts 2017

Chief Executive Officer’s Review

Diversification of revenues
A  combination  of  strong  organic  and  acquisitive  growth  has  seen  the  Group  further  diversify  its  revenues,  both 
geographically and by sector.

In 2017, 28% of revenues were derived from Scandinavia (2016: 32%), North America generated 22% (2016: 21%) and 
other European countries generated 30% of revenues (2016: 27%). Following the acquisition of ClicksMob we have 
now seen the first significant revenues from APAC, which contributed approximately 8% of Group’s revenues in 2017.

Through our strategy to diversify into sectors, gambling accounted for 64% of 2017 revenues (2016: 70%) and 2018 
will benefit from full year contribution from recent acquisitions.

Enhanced regulation continued into 2017. We see the trend of increased regulation emerging across all verticals, driven 
by a number of factors including advertising regulations and privacy protection. In the gambling space, for example, 
increased regulation presents the Group with both challenges and opportunities and we remain ever vigilant of both. 
The Group has already implemented strict internal procedures and compliance programs alongside staff training and 
we believe XLMedia is well positioned to be one of the first to capitalise on access to newly regulated markets and a 
stricter backdrop across our key verticals.

The results delivered in 2017 reflect the continued success of our stated strategy and we expect growth to continue 
in 2018.

Business Segments review

2017

Revenues

% of revenues

Direct profit

Profit margin

2016

Revenues

% of revenues

Direct profit

Profit margin

Publishing

Media

Partner 
Network

Total

($’000)

62,894

45.7%

50,309

80.0%

46,057

44.5%

38,384

83.3%

66,428

48.3%

19,982

30%

47,645

45.9%

13,779

28.9%

8,310

6.0%

1,423

17.1%

9,903

9.6%

1,160

11.7%

137,632

100%

71,714

52.1%

103,605

100%

53,323

51.5%

2017 showed significant progress for both the publishing and media divisions, driven by organic growth complemented 
with recent acquisitions.

•  Publishing

Publishing revenues grew 37% to $62.9 million (2016: $46.1 million). During 2017 we acquired new websites and 
domains for $21.1 million. Although the Group has acquired new publishing assets in the period, the majority of the 
growth reported in 2017 has been organic.

Direct profit margins remained high at $50.3 million or 80% of publishing revenues (2016: $38.4 million, 83%). 
We expect publishing direct profit to marginally reduce as a percentage, as we continue to invest and develop our 
existing assets and optimize the recently acquired assets for improved performance going forward.

XLMedia PLC I Annual Report & Accounts 2017  3

 
 
 
 
 
Chief Executive Officer’s Review

•  Media

Media  revenues  grew  39.4%  to  $66.4  million  (2016:  $47.6  million).  The  growth  was  primarily  driven  by  the 
acquisition of ClicksMob in February 2017 but did also include organic growth. Towards the end of 2017 we ceased 
activities in the division with lower than desired margin which will impact revenue growth of the media segment 
this year but is expected to have minimal effect on profit targets.

During  2017,  we  merged  ClicksMob  and  Dau-Up  to  create  an  integrated  unified  mobile  unit,  focusing  on  user 
acquisition for mobile apps and games. The ClicksMob acquisition added diversity across a number of verticals, 
including e-commerce, travel, entertainment and finance. The acquisition further strengthened Dau-Up’s increasing 
dominance in verticals outside of gaming and added presence in APAC.

Direct profit for the media segment increased 45% to $20 million or 30% of revenues (2016: $13.8 million, 29%).

•  Partner Network

As  anticipated,  our  Partner  Network  revenue  decreased  16%  to  $8.3  million  (2016:  $9.9  million).  In  2016  we 
undertook a full review of our partners in this network, with a view to implementing more stringent sign up and 
operations criteria and, where necessary, ceasing activity with certain partners to improve overall quality. Although 
this review has led to lower revenues, there was no impact on profit.

Our Partner Network serves as a complementary channel, giving us the opportunity to provide marketing services 
which are not currently offered through our publishing and media networks.

Current Trading and Outlook
The  business  has  established  strong  foundations  for  growth,  adding  both  scale  and  vertical  diversity  in  2017.  Our 
focused acquisition strategy is closely aligned with the Company’s stated strategy and underpins our commitment to 
maintaining shareholder value.

The Board therefore looks forward to another year of continued execution of our strategy. As such the Board is declaring 
a dividend of $8.0 million or 3.7105 cents per share payable in Pound Sterling (2.6829 pence per share) on 20 April 2018 
to shareholders on the register at the close of business on 23 March 2018. The ex-dividend date is 22 March 2018.

Ory Weihs

Chief Executive Officer

4  XLMedia PLC I Annual Report & Accounts 2017

Financial Review

Revenues

Gross Profit

Operating expenses

Operating income

Adjusted EBITDA

Profit Before Tax

2017

2016

Change

‘000

137,632

103,605

73,145

32,376

40,769

47,120

39,345

53,323

23,226

30,097

34,621

31,000

+33%

+37%

+39%

+35%

+36%

+27%

In 2017 XLMedia delivered record revenues of $137.6 million, reflecting an increase of 33% compared to the previous 
year.

Gross profit reached $73.1 million or 53% of revenues, representing 37% growth compared to previous year (2016: 
$53.3 million, 51% of revenues).

Operating expenses for 2017 were $32.4 million, an increase of 39% compared to the previous year (2016: $23.2 million). 
The increase in costs is primarily attributable to staff and relevant overhead, mainly in research and development and 
sales and marketing as well as an increased amortisation and impairment expense in general and administration.

Operating  expenses  included  $4.5  million  of  research  and  development  expenses,  reflecting  an  increase  of  100% 
compared to the same period last year (2016: $2.2 million). These expenses are in addition to investments in technology 
and internal systems developed during the period of $3.8 million (2016: $3.8 million). The Group expects to continue 
investment  in  technology  as  we  see  technology  a  key  driver  to  growth  and  profit  for  the  coming  years.  Operating 
expenses also reflected a 51% increase in sales and marketing expenses to $6.3 million (2016: $4.1 million) mainly for 
payroll costs. As the Group enters more verticals and geographies, we expect to increase sales and marketing efforts 
to drive sales in new business for the Group.

Adjusted EBITDA1 reached $47.1 million or 34% of revenues, reflecting an increase of 36% to the previous year (2016: 
$34.6 million, 33%).

Net finance expenses for 2017 were $1.4 million compared to net finance income of $0.9 million in 2016. The Group 
has dynamic hedging activity in place to mitigate material exposure to foreign currencies. In 2016 the finance income 
recorded was driven by fair value gains for forward contracts, although not yet matured. In 2017 the forward contracts 
recorded a net finance expense.

As a result of the high revenues and gross profit, profit before tax increased by 27% to $39.3 million (2016: $31.0 million). 
Net income for the period was $31.9 million, reflecting an increase of 25% (2016: $25.6 million). Net income included 
non-controlling interests of $1.5 million. Following the acquisition of the minority rights in Marmar Media, reported in 
August 2017, the minority rights going forward will decrease.

As at 31 December 2017 the Company had $43.3 million in cash and short term investments compared to $35.2 million 
as  at  31  December  2016.  The  change  in  cash  reflects  an  increase  of  $41.1  million  provided  by  operating  activity, 
offset by spending $22.9 million on investments mainly for technology and acquisitions and $13.4 million for financing 
activities.  Financing  activities  included  $15.5  million  of  dividend  payments  to  shareholders  (2016:  $12.4  million), 
payment of $1.8 million dividends to non-controlling interests (2016: $1.8 million), offset by a receipt of $5.0 million 
long term bank loan.

Current assets as at 31 December 2017 were $67.1 million (31 December 2016: $56.7 million), and non-current assets 
were  $87.4  million  (31  December  2016:  $70.4  million).  The  increase  in  non-current  assets  is  attributed  mainly  to 
investments in domains and websites as well as the ClicksMob acquisition.

Total equity as at 31 December 2017 reached $116.7 million, or 76% of total assets (2016: 81%). Earlier this year, the 
Group announced the successful placing of 16 million new ordinary shares to raise $43.6 million. Together with the 
cash on the balance sheet, the Group is well positioned to continue executing its strategic plan.

1   Earnings before interest, taxes, depreciation and amortisation and adjusted to exclude share based payments and expenses related to acquisition 

agreements

XLMedia PLC I Annual Report & Accounts 2017  5

 
 
Board of Directors

The Board is responsible for the overall management of the Group including the formulation and approval of the Group’s 
long term objectives and strategy, the approval of budgets, the oversight of the Group’s operations, the maintenance 
of sound internal control and risk management systems and the implementation of Group strategy, policies and plans. 
Whilst the Board may delegate specific responsibilities, there is a formal schedule of matters specifically reserved for 
decision by the Board; including, amongst other things, approval of significant capital expenditure, material business 
contracts and major corporate transactions. The Board formally meets on a regular basis to review performance.

During 2017, the Board met seven times.

Ory Weihs – Chief Executive Officer
Mr. Weihs is one of the founders and leads the Group’s business development and key strategy, focusing on expanding 
the groups reach and technological abilities. Mr. Weihs is an entrepreneur who has been deeply involved in the online 
gambling & digital advertising industries for over ten years. He has a B.Sc. in Industrial Engineering from the Technion 
– Israeli Institute of Technology from 2007.

Chris Bell – Independent Non-Executive Chairman
Mr. Bell joined Ladbroke Group in 1991, becoming CEO of Ladbroke Group in 1994, in 2000 he joined the board of 
Hilton Group PLC. Following the sale of the Hilton hotel division, in 2006, he became CEO of Ladbrokes PLC, leaving 
in 2010. Mr. Bell is Senior Independent Director and Chairman of the Remuneration Committee at Quintain Estates & 
Development PLC, Non-executive Director at Spirit PLC, a member of The Responsible Gambling Strategy Board which 
advises the Government and The Gambling Commission in the UK, Chairman of TechFinancials PLC which listed on UK 
AIM in March 2015, a technology and B2C (OptionFair) provider in the Financials market and a Trustee of the Northern 
Racing College. Prior to 1991 Mr. Bell held various senior positions at Allied-Lyons PLC, most latterly as a Director of 
Victoria Wine.

Richard Rosenberg – Independent Non-Executive Director
Mr. Rosenberg is a qualified chartered accountant and a partner in SRLV, a London-based multi-disciplinary accountancy 
and  consultancy  firm  which  he  co-founded  in  1988.  Mr.  Rosenberg  is  the  Non-Executive  Chairman  of  Livermore 
Investments Group Limited, an AIM quoted investment company and a trustee of Teenage Cancer Trust.

Amit Ben Yehuda – Independent Non-Executive Director
Mr. Ben Yehuda has over 20 years’ experience across a number of high growth industries focusing on implementing 
strategic growth initiatives and executing significant levels of M&A. Mr. Ben Yehuda has two bachelor’s degrees in 
economics and political science and an M.B.A, all received from the University of Tel Aviv. Currently, Mr Ben Yehuda is 
Chief Executive Officer of Kardan Communications and Chief Executive Officer of Kardan Technologies.

Jonas Martensson – Non-Executive Director
Mr.  Martensson  has  substantial  experience  in  both  corporate  and  capital  markets  and  great  exposure  across  the 
Nordics. He is currently CEO of Mojang AB (“Mojang”), the Swedish video game developer and publisher acquired 
by  Microsoft  in  2014,  who  are  best  known  for  creating  the  popular  independent  game,  Minecraft.  Mr.  Martensson 
previously founded betting operator Mobilbet.com, and held senior roles at Betsson, latterly in Betsson Technologies 
AB, as Head of Mobile. Mr. Martensson holds a Master of Science in Business Administration, major in entrepreneurship 
from Stockholm university School of Economics and Management and a Master of Science in Business Administration, 
major in Business Development from Södertörn University College, Sweden.

On 12 October, 2017, Mr. Martensson was appointed as a Non-Executive Director of the Company.

Yehuda Dahan – Chief Financial Officer
Mr. Dahan has over 14 years’ experience in accounting and finance. He was previously CFO for Barinboim Investment 
Group  and  Head  Controller  of  Milomor  Group  (Israel).  He  holds  a  B.A  in  Economics  and  Accounting  from  Tel-Aviv 
University and is a licensed CPA (Israel).

On 30 January, 2018, Mr. Dahan was appointed as a Director of the Company.

Upon Mr. Dahan’s appointment, the Board of the Company comprises two executive Directors and four non-executive 
Directors.

6  XLMedia PLC I Annual Report & Accounts 2017

Directors’ Report

The Directors present their report and Group financial statements for the year ended 31 December 2017.

Results and review of the business
The Directors’ Report should be read in conjunction with the full 2017 annual report and financial statements.

Dividends
The Company has historically paid dividends and intends to continue doing so. The Board’s policy is to pay out at least 
50 per cent of retained earnings in any financial year by way of dividend. The Directors will continue to monitor the level 
of cash retained within the business as well as investment opportunities available to the Group and, from time to time, 
review the continued appropriateness of such policy.

In  respect  of  2017,  the  Directors  approved  a  total  dividend  of  $16,000,000  representing  7.7331  cents  per  Ordinary 
Share.

Directors
The Directors’ interests in the Ordinary Share capital of the Company were:

Chris Bell

Richard Rosenberg

Ory Weihs*

Number of Ordinary Shares

2017

357,000

51,000

2016

357,000

51,000

4,000,240

10,807,756

On 31 December 2017, the company had 200,352,402 shares issued (2016: 200,352,402 shares issued)2.

*   At the end of 2017 Ory Weihs holds his shares directly. At the end of 2016 Ory Weihs holds 5.39%% of the Company’s existing issued share capital, of 
which 2,360,417 ordinary shares are held directly and 8,447,339 ordinary shares are held through an indirect economic interest in (but with no control 
of the voting rights attaching to) such ordinary shares which are held by Webpals Enterprises Limited.

The Group has provided to all of its Directors limited indemnities in respect of costs of defending claims against them 
and third party liabilities. The Group has made qualifying third party indemnity provisions for the benefit of its Directors 
which were available during the period and remain in force at the date of this report.

Share capital
The authorised and issued share capital of the Company, together with details of the Shares allotted during the year are 
shown in note 13 of the financial statements. Pursuant to the decision passed by the shareholders at the last Annual 
General Meeting, and in accordance with the Company’s Article of Association the directors are authorised to allot up 
to an aggregate number of 66,784,134 shares, being 33⅓% of the issued share capital of the Company. Also, the Board 
was authorised by the shareholders to allot and issue, wholly for cash, with disapplication of pre-emption right up to 
20,035,240 shares representing 10% of the issued share capital of the Company. These authorities will expire on the 
date of the Annual General Meeting and approval will be sought for new authorities at the Annual General Meeting.

2   In January 2018, the Company issued 16,000,000 Ordinary shares in a placing to institutional investors at a price of 198 pence per Ordinary share.

XLMedia PLC I Annual Report & Accounts 2017  7

 
 
 
Directors’ Report

Major shareholders
At 31 December 2017, the following interests of shareholders in excess of 3%, have been notified to the Company.

SYZ & CO Asset Management LLP

BlackRock Investment Management (UK) Ltd.

Janus Henderson Investors

River and Mercantile Asset Management LLP

Swedbank Robur Fonder AB

Santander Asset Management UK Limited

Hargreaves Lansdown Asset Management

Hargreave Hale Ltd.

Gobi Capital LLC

Slater Investments Ltd.

Number of 
shares held

13,111,414

11,977,813

10,038,620

9,005,145

8,948,594

8,227,828

7,983,280

7,302,914

7,225,589

7,181,328

Shares as % of 
issued share 
capital

6.4

5.9

4.9

4.4

4.4

4.0

3.9

3.6

3.5

3.5

Corporate Governance
Although there are no specific corporate governance guidelines which apply generally to companies incorporated in 
Jersey,  the  Directors  are  subject  to  various  general  fiduciary  duties  and  duties  of  skill  and  diligence  under  Jersey 
company laws and statute. In addition, the Directors recognise the value and importance of high standards of corporate 
governance. Accordingly, whilst the UK Corporate Governance Code does not apply to AIM companies, the Directors 
observe the requirements of the UK Corporate Governance Code to the extent they consider appropriate in light of the 
Group’s size, stage of development and resources. So far as practicable, the Board also follows the recommendations 
set out in the Corporate Governance Code for Small and Mid-Size Quoted Companies, published in May 2013 by the 
Quoted Companies Alliance.

The Board has established a Remuneration Committee, an Audit Committee and a Risk Committee.

Remuneration Committee
The  remuneration  committee  is  responsible  for  determining  and  agreeing  with  the  Board  the  framework  for  the 
remuneration of the chairman, the executive director and other designated senior executives and, within the terms 
of the agreed framework, determining the total individual remuneration packages of such persons including, where 
appropriate, bonuses, incentive payments and share options or other share awards. The remuneration of non-executive 
directors  is  a  matter  for  the  chairman  and  the  executive  director  to  determine.  No  Director  will  be  involved  in  any 
decision as to his or her own remuneration.

The remuneration committee comprises Chris Bell, Richard Rosenberg and Amit Ben Yehuda who chairs the committee. 
The remuneration committee meets at least twice a year and otherwise as required.

Share option schemes
The  Company  operates  the  Global  Share  Incentive  Plan  (the  “GSIP”)  in  which  employees  participate.  The  Board, 
determines the grant of options for employees.

Tamir Fishman is the appointed trustee (the “Trustee”) for the purposes of the Company’s GSIP.

In connection with the share options granted to date, on 21 January 2015 and on 14 July 2017, the Trustee, for the 
purposes  of  the  GSIP,  has  subscribed  for  10,000,000  and  4,000,000  ordinary  shares  of  US$0.000001  each  in  the 
Company at par. The shares will be used to satisfy future obligations of the Company under the GSIP. Under the terms 
of the agreement entered by the Company with the Trustee, the Trustee has agreed to waive its voting rights and all 
entitlements to dividends issued by the Company, in each case, in respect of such shares prior to the transfer of those 
shares to satisfy the exercise of options pursuant to the terms of the GSIP. On 31 December, 2017 the balance of the 
trustee’s Shares is 4,822,747.

8  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
Directors’ Report

Non-executive’s interests in share options as follows:

Amit Ben Yehuda

Chris Bell

Richard Rosenberg

Options 
granted

180,000

270,000

180,000

Exercise 
price

Expiry date

69.7p

27/07/2024

57.75p

21/01/2023

57.75p

21/01/2023

Vested at 
the end of 
2017

75,000

247,500

165,000

Cancelled

–

–

–

Mr. Weihs’ and Mr. Dahan’s interests in share options as follows:

Ory Weihs

Ory Weihs

Mr. Yehuda Dahan

Option 
granted

Exercise 
price

Expiry date

Vested at 
the end of 
2017

Exercised

1,540,000

1,000,000

180,000

15.4c

25/2/2022

1,540,000

1,540,000

49p

49p

25/2/2022

1,000,000

1,000,000

25/2/2022

168,750

123,760

For further information, see note 14 to the consolidated financial statements

Directors’ remuneration
The Directors’ remuneration for the year ended 31 December 2017 is set out in the table below.

Management 
fees/salary 
and related

Bonus

Cost of share 
based payments

Total 
2017

USD in thousands

94

54

53

4

16

240

305

–

–

–

–

–

*200

125

3

5

1

–

–

2

1

97

59

54

4

16

442

431

Chris Bell

Richard Rosenberg

Amit Ben Yehuda

Yaron Eitan3

Jonas Martensson4

Ory Weihs

Yehuda Dahan5

*  According to services agreement. 345

Audit Committee
The  audit  committee  is  responsible  for  monitoring  the  integrity  of  the  Company’s  financial  statements,  reviewing 
significant financial reporting issues, reviewing the effectiveness of the Company’s internal control and risk management 
systems, monitoring the effectiveness of the internal audit function and overseeing the relationship with the external 
auditors (including advising on their appointment, agreeing the scope of the audit and reviewing the audit findings).

The audit committee comprises of Chris Bell, Richard Rosenberg and Amit Ben Yehuda, and is chaired by Mr. Rosenberg. 
The audit committee meets at least four times a year at appropriate times in the reporting and audit cycle and otherwise 
as required. The audit committee also meets regularly with the Company’s external auditors.

Internal controls
The Directors are responsible for the Group’s internal controls, and have established a framework intended to provide 
reasonable assurance against material financial misstatement or loss. The Company engaged an external auditor from 
BDO who conducted an audit and presented its finding to the audit committee according to the multiple year audit plan.

3  Mr. Eitan resigned his role during March 2017.

4  Mr. Martensson was appointed in October 2017.

5  Mr. Dahan was appointed in January 2018

XLMedia PLC I Annual Report & Accounts 2017  9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Report

Financial reporting
The Group’s trading performance is monitored on an ongoing basis. An annual budget is prepared and specific objectives 
and targets are set. The budget is reviewed and approved by the Board. The key trading aspects of the business are 
monitored daily and internal management and financial accounts are prepared monthly. The results are compared to 
budget and prior year performance.

Procedures
The  Group’s  procedures  are  documented  and  set  out  for  all  employees’  review.  The  Company’s  management  is 
responsible for the implementation of these procedures and compliance is monitored.

Financial instruments
The Group’s financial instruments are discussed in note 12 to the financial statements.

Risk committee
The Board has established a risk committee chaired by Chris Bell. The other members consist of Richard Rosenberg 
and  Ory  Weihs.  The  risk  committee  receives  presentations  from  management  on  risk,  compliance  and  regulatory 
issues and reviews the related internal control systems. From time to time, representatives of the Company’s lawyers 
are invited to attend risk committee meetings and/or present at them.

Share dealing code
The Company has adopted a share dealing code for Directors and applicable employees of the Group for the purpose 
of ensuring compliance by such persons with the provisions of the AIM Rules relating to dealings in the Company’s 
securities (including, in particular, Rule 21 of the AIM Rules) and in accordance with the Market Abuse Regulations. 
The Directors consider that this share dealing code is appropriate for a company whose shares are admitted to trading 
on AIM.

Statement of Directors’ responsibilities in respect of the financial statements
The  Directors  are  responsible  for  preparing  the  annual  reports  and  the  Group  and  Company  financial  statements  in 
accordance with applicable law and regulations.

Jersey  company  law  requires  the  Directors  to  prepare  accounts  for  each  financial  period.  Under  that  law,  and  as 
required  by  the  AIM  Rules  for  Companies,  the  Directors  have  elected  to  prepare  the  Group  and  Company  financial 
statements in accordance with International Financial Reporting Standards (IFRS) as adopted by the European Union 
(EU). In preparing these financial statements, the Directors are required to:

•  present fairly the Group and Company financial position, financial performance and cash flows;

• 

select suitable accounting policies in accordance with IAS 8 – Accounting Policies, Changes in Accounting Estimates 
and Errors and apply them consistently;

•  present  information,  including  accounting  policies,  in  a  manner  that  provides  relevant,  reliable,  comparable  and 

understandable information;

•  make judgments that are reasonable;

•  provide additional disclosures when compliance with the specific requirements in IFRS, as adopted by the EU, is 
insufficient to enable users to understand the impact of particular transactions, other events and conditions on the 
Group’s and Company’s financial position and financial performance; and

• 

state  whether  the  Group  and  Company  financial  statements  have  been  prepared  in  accordance  with  IFRS,  as 
adopted by the EU, subject to any material departures disclosed and explained in the financial statements.

Directors’ statement as to disclosure of information to auditors
The Directors who were members of the Board at the time of approving the Directors’ Report are listed on page 6. 
Having made enquiries of fellow Directors and of the Company’s auditors each of these Directors confirms that:

• 

to the best of each Director’s knowledge and belief, there is no information relevant to the preparation of their 
report of which the Company’s auditors are unaware; and

•  each Director has taken all the steps a Director might reasonably be expected to have taken to be aware of relevant 

audit information and to establish that the Company’s auditors are aware of that information.

10  XLMedia PLC I Annual Report & Accounts 2017

Directors’ Report

Employees
The  Directors  recognise  the  value  of  involving  employees  in  the  business  and  ensure  that  matters  of  concern  to 
them,  including  the  Group’s  aims  and  objectives,  are  communicated  in  an  open  and  regular  manner.  Management 
frequently briefs employees of the Group’s performance and activities and discusses matters of concern or interest. 
Our  employee  initiatives  include  a  confidential  employee  helpline.  The  Group’s  employees  participate  in  the  Global 
Share Incentive Plan. Recruitment gives equal opportunity to all employees regardless of age, sex, color, race, religion 
or ethnic origin. Training programs are held for all levels of staff. These are aimed at increasing skills and contribution.

Annual general meeting
The Group will be holding its AGM on 23 May 2018.

Events after the reporting period
For significant events after the reporting period please refer to note 22 to the financial statements.

Going concern
The  Board  is  satisfied  that  the  Group  has  adequate  financial  resources  to  continue  to  operate  for  the  foreseeable 
future and is financially sound. For this reason, the going concern basis is considered appropriate for the preparation of 
financial statements.

Auditor
A resolution to reappoint Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global (EY), as auditors of the 
Company will be put to the Annual General Meeting. The Directors will also be given the authority to fix the auditors’ 
remuneration.

During  the  year  the  auditors  undertook  certain  specific  pieces  of  non-audit  work  (including  work  in  relation  to  tax 
matters and the evaluation of potential acquisition targets). EY were selected to undertake these tasks due to their 
familiarity with the online industry and, as regards tax, their alignment with work carried out under the audit. In order to 
maintain EY’s independence and objectivity, EY undertook its standard independence procedures in relation to those 
engagements.

Auditor’s remuneration

Audit services

Acquisition and assurance services

Taxation compliance

By Order of the Board

2017

168

10

129

2016

172

140

113

Yehuda Dahan 
Company Secretary

12 Castle Street 
St Helier 
Jersey 
JE2 3RT

XLMedia PLC I Annual Report & Accounts 2017  11

Independent Auditors Report

Kost Forer Gabbay & Kasierer
77 Haenergia st.
Advanced Technologies Park 
Beer Sheva 8470912, Israel

Tel: +972-8-6261300
Fax: +972-3-5622555 
ey.com

To the Shareholders of 
XLMedia PLC

Report on the audit of the consolidated financial statements

Opinion
We have audited the consolidated financial statements of XLMedia PLC and its subsidiaries (the Group), which comprise 
the consolidated statements of financial position as of 31 December 2017 and 2016 and the consolidated statements 
of  profit  or  loss  and  other  comprehensive  income,  consolidated  statements  of  changes  in  equity  and  consolidated 
statements of cash flows for each of the years then ended, and notes to the consolidated financial statements, including 
a summary of significant accounting policies.

In our opinion, the accompanying consolidated financial statements present fairly, in all material respects, the financial 
position of the Group as of 31 December 2017 and 2016 and its financial performance and its cash flows for each of 
the years then ended in accordance with International Financial Reporting Standards (IFRS) as adopted by the European 
Union.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (ISAs). Our responsibilities under those 
standards are further described in the Auditor’s responsibilities for the audit of the consolidated financial statements 
section of our report. We are independent of the Group in accordance with the International Ethics Standards Board 
for Accountants’  Code of Ethics for Professional Accountants (IESBA  Code), and  we  have fulfilled our  other  ethical 
responsibilities in accordance with the IESBA Code. We believe that the audit evidence we have obtained is sufficient 
and appropriate to provide a basis for our opinion.

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the 
consolidated financial statements of the year ended 31 December 2017. These matters were addressed in the context 
of our audit of the consolidated financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters. For each matter below, our description of how our audit addressed the 
matter is provided in that context.

We have fulfilled the responsibilities described in the Auditor’s responsibilities for the audit of the consolidated financial 
statements section of our report, including in relation to these matters. Accordingly, our audit included the performance 
of procedures designed to respond to our assessment of the risks of material misstatement of the consolidated financial 
statements. The results of our audit procedures, including the procedures performed to address the matters below, 
provide the basis for our audit opinion on the accompanying consolidated financial statements.

12  XLMedia PLC I Annual Report & Accounts 2017

Independent Auditors Report

Revenue 
recognition 

Goodwill 
Domains and 
Websites – 
impairment 
test

Taxation 

Description  of  Key  Audit  Matter  and  why  a 
matter of most significance in the audit

Revenues  are  significant  to  the  consolidated 
financial statements based on their quantitative 
materiality.  As  such,  there  is  inherent  risk 
that  revenues  may  be  improperly  recognised, 
inflated or misappropriated.

Recognition  of  revenues  in  the  accounts  of 
the Group is a highly automated process. The 
Group  is  heavily  reliant  on  the  reliability  and 
continuity of its in-house IT platform to support 
automated  data  processing  in  its  recognition 
and recording of revenues.

As  of  31  December  2017,  the  total  carrying 
amount  of  goodwill,  domains  and  websites 
with  indefinite  useful  life  is  approximately 
USD  75.8  million.  In  accordance  with  IFRSs 
as adopted by the European Union, the Group 
is  required  to  annually  test  these  assets  for 
impairment.  This  annual  impairment  test  was 
significant to our audit because the assessment 
process is complex and judgmental and based 
on assumptions that are affected by expected 
future market or economic conditions. 

The Group’s operations are subject to income 
tax in various jurisdictions. Taxation is significant 
to our audit because the assessment process 
is  complex  and  judgmental  and  the  amounts 
involved  are  material  to  the  consolidated 
financial statements as a whole. 

Description of Auditor’s Response

In  2017  in  order  to  gain  the  required  level  of 
assurance,  we  performed  substantive  audit 
procedures relating to the recognition and recording 
of revenues, including tests of reconciliations from 
underlying  data  to  the  financial  accounts.  IT  audit 
specialists were deployed to assist in understanding 
the design and operation of the relevant IT systems 
and  in  performing  various  data  analyses  in  order 
to  test  completeness,  accuracy  and  timing  of  the 
recognition of revenues. 

Our  audit  procedures  included,  among  others 
evaluating  the  assumptions  and  methodologies 
used  by  the  Group.  In  particular,  we  assessed 
the  recoverability  of  these  assets  by  reviewing 
management’s 
and 
forecasts  of 
profitability. We evaluated and tested the discount 
rates and allocation of expenses among the various 
segments.  We  also  verified  the  adequacy  of  the 
disclosure  of  the  assumptions  and  other  data  in 
Note 9 to the consolidated financial statements. 

revenues 

We included in our team tax specialists to analyze 
and  evaluate  the  assumptions  used  to  determine 
tax  provisions.  We  evaluated  and  tested  the 
underlying support, such as transfer price studies, 
for  the  calculation  of  income  taxes  in  the  various 
jurisdictions. We also assessed the adequacy of the 
Group’s disclosures in Note 15 to the consolidated 
financial statements. 

Other information included in the Group’s 2017 Annual Report
Other information consists of the information included in the Group’s 2017 Annual Report other than the consolidated 
financial statements and our auditor’s report thereon. Management is responsible for the other information. The Group’s 
2017 Annual Report is expected to be made available to us after the date of this auditor’s report.

Our opinion on the consolidated financial statements does not cover the other information and we will not express any 
form of assurance conclusion thereon.

In connection with our audit of the consolidated financial statements, our responsibility is to read the other information 
identified  above  when  it  becomes  available  and,  in  doing  so,  consider  whether  the  other  information  is  materially 
inconsistent with the consolidated financial statements or our knowledge obtained in the audit or otherwise appears 
to be materially misstated.

Responsibilities of management and the board of directors for the consolidated financial statements
Management  is  responsible  for  the  preparation  and  fair  presentation  of  the  consolidated  financial  statements  in 
accordance with IFRS as adopted by the European Union, and for such internal control as management determines 
is necessary to enable the preparation of consolidated financial statements that are free from material misstatement, 
whether due to fraud or error.

In  preparing  the  consolidated  financial  statements,  management  is  responsible  for  assessing  the  Group’s  ability  to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern 
basis of accounting unless management either intends to liquidate the Group or to cease operations, or has no realistic 
alternative but to do so.

The board of directors is responsible for overseeing the Group’s financial reporting process.

XLMedia PLC I Annual Report & Accounts 2017  13

Independent Auditors Report

Auditor’s responsibilities for the audit of the consolidated financial statements
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our 
opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance 
with ISAs will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and 
are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these consolidated financial statements.

As part of an audit in accordance with ISAs, we exercise professional judgment and maintain professional skepticism 
throughout the audit. We also:

• 

Identify and assess the risks of material misstatement of the consolidated financial statements, whether due to 
fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is 
sufficient  and  appropriate  to  provide  a  basis  for  our  opinion.  The  risk  of  not  detecting  a  material  misstatement 
resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional 
omissions, misrepresentations, or the override of internal control.

•  Obtain  an  understanding  of  internal  control  relevant  to  the  audit  in  order  to  design  audit  procedures  that  are 
appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the 
Group’s internal control.

•  Evaluate  the  appropriateness  of  accounting  policies  used  and  the  reasonableness  of  accounting  estimates  and 

related disclosures made by management.

•  Conclude on the appropriateness of management’s use of the going concern basis of accounting and, based on 
the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast 
significant doubt on the Group’s ability to continue as a going concern. If we conclude that a material uncertainty 
exists,  we  are  required  to  draw  attention  in  our  auditor’s  report  to  the  related  disclosures  in  the  consolidated 
financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on 
the audit evidence obtained up to the date of our auditors’ report. However, future events or conditions may cause 
the Group to cease to continue as a going concern.

•  Evaluate  the  overall  presentation,  structure  and  content  of  the  consolidated  financial  statements,  including  the 
disclosures, and whether the consolidated financial statements represent the underlying transactions and events 
in a manner that achieves fair presentation.

We communicate with the board of directors regarding, among other matters, the planned scope and timing of the 
audit and significant audit findings, including any significant deficiencies in internal control that we identify during our 
audit.

We also provide the board of directors with a statement that we have complied with relevant ethical requirements 
regarding independence, and to communicate with them all relationships and other matters that may reasonably be 
thought to bear on our independence, and where applicable, related safeguards.

From the matters communicated with the board of directors, we determine those matters that were of most significance 
in the audit of the consolidated financial statements of the year ended 31 December 2017 and are therefore the key 
audit matters. We describe these matters in our auditor’s report unless law or regulation precludes public disclosure 
about the matter or when, in extremely rare circumstances, we determine that a matter should not be communicated 
in our report because the adverse consequences of doing so would reasonably be expected to outweigh the public 
interest benefits of such communication.

Report on other legal and regulatory requirements
The  consolidated  financial  statements  have  been  prepared  in  accordance  with  the  requirements  of  the  Companies 
(Jersey) Law 1991.

Beer Sheva, Israel 
12 March 2018

14  XLMedia PLC I Annual Report & Accounts 2017

Albert Perez

For and on behalf of 
KOST FORER GABBAY & KASIERER 
A Member of Ernst & Young Global

Consolidated Statements of Financial Position

Assets
Current assets:
Cash and cash equivalents
Short-term investments
Trade receivables
Other receivables
Financial derivatives 

Non-current assets:
Long-term investments
Property and equipment
Goodwill
Deposit for acquisition of websites
Domains and websites
Other intangible assets
Deferred taxes
Other assets

As of 31 December 

2017

2016

Note

USD in thousands 

6 (a)
7 (a)
7 (b)
12 (b)

6(b)
8
9

9
9
15

38,416
4,861
18,950
4,665
200

67,092

681
1,230
30,052
–
45,762
8,585
862
244

87,416

32,095
3,091
17,075
3,463
1,002

56,726

609
1,229
26,302
9,300
26,739
5,948
85
171

70,383

154,508

127,109

The accompanying notes are an integral part of the consolidated financial statements.

XLMedia PLC I Annual Report & Accounts 2017  15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Financial Position

Liabilities and equity
Current liabilities:
Trade payables
Other liabilities and accounts payable
Income tax payable
Financial derivatives 
Current maturity of long-term bank loan

Non-current liabilities:
Long-term bank loan 
Income tax payable
Deferred taxes 
Other liabilities 

Equity 
Share capital
Share premium
Capital reserve from share-based transactions 
Capital reserve from transaction with non-controlling interests
Retained earnings 

Equity attributable to equity holders of the Company
Non-controlling interests

 Total equity 

*   Lower than USD 1 thousand.

As of 31 December 

2017

2016

Note

USD in thousands 

10
15
12 (b)
11

11
15
15

13

9,813
10,972
8,573
1,425
2,500

33,283

2,500
1,825
42
201

4,568

*)  

68,417
1,227
(2,445)  
49,167

116,366
291

116,657

154,508

9,274
9,721
4,475
–
–

23,470

–
–
126
228

354

*)  

66,812
1,208
(506)  
34,349

101,863
1,422

103,285

127,109

The accompanying notes are an integral part of the consolidated financial statements.

12 March 2018

Date of approval of the 
financial statements

Chris Bell 
Chairman of the Board of 
Directors 

Ory Weihs 
Chief Executive Officer 

Yehuda Dahan 
Chief Financial Officer 

16  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Profit and Loss and Other Comprehensive Income

Revenues 
Cost of revenues

Gross profit 
Research and development expenses
Selling and marketing expenses
General and administrative expenses

Operating income 
Finance expenses
Finance income 

Finance income (expenses), net 

Profit before taxes on income
Taxes on income

Net income and other comprehensive income 

Attributable to:
Equity holders of the Company
Non-controlling interests

Earnings per share attributable to equity holders of the 
Company:
Basic and diluted earnings per share (in USD) 

Year ended 31 December

2017

2016

USD in thousands 
(except per share data)

137,632
64,487

103,605
50,282

Note

16

73,145
4,474
6,263
21,639

32,376

40,769
(2,113)  
689

(1,424)  

39,345
7,474

31,871

30,323
1,548

31,871

53,323
2,228
4,142
16,856

23,226

30,097
(403)  
1,306

903

31,000
5,416

25,584

23,937
1,647

25,584

0.15

0.12

15

13 (d)

The accompanying notes are an integral part of the consolidated financial statements.

XLMedia PLC I Annual Report & Accounts 2017  17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Changes in Equity

Attributable to equity holders of the Company

Capital 
reserve from 
share–based 
transactions 

Capital 
reserve from 
transactions 
with non–
controlling 
interests

Share 
capital

Share 
premium

Retained 
earnings 

Non–
controlling 
interests

Total

Total 
Equity

*)  

66,812

1,208

(506)  

34,349

101,863

1,422

103,285

USD in thousands

–
–

–
*)  
–
–

*)  

–
–

–
1,605
–
–

–
419

–
(400)  
–
–

–
–

30,323
–

30,323
419

–
–
(1,939)  
–

(15,505)  
–
–
–

(15,505)  
1,205
(1,939)  
–

1,548
–

–
–
(311)  
(2,368)  

31,871
419

(15,505)  
1,205
(2,250)  
(2,368)  

68,417

1,227

(2,445)  

49,167

116,366

291

116,657

Attributable to equity holders of the Company

Capital 
reserve from 
share–based 
transactions 

Capital 
reserve from 
transactions 
with non–
controlling 
interests

Share 
capital

Share 
premium

Retained 
earnings 

Non–
controlling 
interests

Total

Total 
Equity

*)  

64,447

1,390

(506)  

22,774

88,105

1,571

89,676

USD in thousands

–
–

–
*)  
–

*)  

–
–

–
2,365
–

–
637

(819)  
–

–
–

–
–
–

23,937
–

23,937
637

(12,362)  
–
–

(12,362)  
1,546
–

1,647
9

–
–
(1,805)  

25,584
646

(12,362)  
1,546
(1,805)  

66,812

1,208

(506)  

34,349

101,863

1,422

103,285

Balance as of 1 January 2017
Net income and other comprehensive 
income
Cost of share-based payment 
Dividend to equity holders of the 
Company
Exercise of options
Acquisition of non-controlling interests
Dividend to non-controlling interests

Balance as of 31 December 2017

Balance as of 1 January 2016
Net income and other comprehensive 
income
Cost of share-based payment 
Dividend to equity holders of the 
Company
Exercise of options
Dividend to non-controlling interests

Balance as of 31 December 2016

*)   Lower than USD 1 thousand.

The accompanying notes are an integral part of the consolidated financial statements.

18  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statements of Cash Flows

Cash flows from operating activities:
Net income 

Adjustments to reconcile net income to net cash provided by operating 
activities:
Adjustments to the profit or loss items: 
Depreciation, amortisation and impairment
Finance expense (income), net 
Cost of share-based payment
Taxes on income
Exchange differences on balances of cash and cash equivalents

Changes in asset and liability items:
Increase in trade receivables
Increase in other receivables
Increase (decrease) in trade payables
Increase in other accounts payable
Increase (decrease) in other long-term liabilities 

Cash received (paid) during the year for: 
Interest received
Taxes paid
Taxes received 

Net cash provided by operating activities

The accompanying notes are an integral part of the consolidated financial statements.

Year ended 31 December 

2017

2016

USD in thousands

31,871

25,584

5,932
2,813
419
7,474
(1,545)  

15,093

(1,875)  
(982)  
539
286
(27)  

(2,059)  

17
(4,154)  
305

(3,832)  

41,073

3,878
(906)  
646
5,416
589

9,623

(987)  
(930)  
(1,872)  
1,032
73

(2,684)  

139
(5,710)  
–

(5,571)  

26,952

XLMedia PLC I Annual Report & Accounts 2017  19

 
 
 
 
 
  
Consolidated Statements of Cash Flows

Cash flows from investing activities:
Purchase of property and equipment
Payment for acquired business
Payment of contingent consideration in respect of acquired company
Acquisition of and additions of domains, websites, technology and other 
intangible assets 
Deposit on account of acquisition of Domains and websites
Collection of receivable from sale of assets
Short- term and long-term investments, net

Net cash used in investing activities

Cash flows from financing activities:
Dividend paid to equity holders of the Company
Acquisition of non-controlling interests
Dividend paid to non-controlling interests 
Exercise of options
Receipt of long-term loan from bank 

Net cash used in financing activities

Exchange differences on balances of cash and cash equivalents

Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year

The accompanying notes are an integral part of the consolidated financial statements.

Year ended 31 December 

2017

2016

USD in thousands 

(388)  
(5,100)  
–

(16,160)  
–
300
(1,595)  

(22,943)  

(15,505)  
(2,250)  
(1,804)  
1,205
5,000

(13,354)  

1,545

6,321
32,095

38,416

(479)  
–
(5,500)  

(6,742)  
(9,300)  
300
4,333

(17,388)  

(12,362)  
–
(1,805)  
1,546
–

(12,621)  

(589)  

(3,646)  
35,741

32,095

20  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 1:  GENERAL

(a)  General description of the Group and its operations:
The Group is an online performance marketing company. The Group attracts paying users from multiple online and mobile 
channels and directs them to online businesses who, in turn, convert such traffic into paying customers.

Online traffic is attracted by the Group’s publications and advertisements and are then directed, by the Group, to its customers 
in return for mainly a share of the revenue generated by such user, a fee generated per user acquired, fixed fees or a hybrid 
of any of these models.

For further information regarding online marketing and the Group’s business segments see Note 16.

The Company is incorporated in Jersey and commenced its operations in 2012.

Since March 2014, the Company’s shares are traded on the London Stock Exchange’s Alternative Investment Market (AIM).

In January 2018, the Company issued 16,000,000 Ordinary shares in a placing to institutional investors at a price of 198 pence 
per Ordinary share. The total gross funds raised were approximately GBP 31.7 million (USD 43.6 million) and the related costs 
amounted to approximately GBP 1.1 million (USD 1.5 million).

(b)  Definitions:
 In these financial statements:

The Company

– XLMedia PLC. 

The Group 

Subsidiaries 

–

The Company and its consolidated subsidiaries

– Entities that are controlled (as defined in IFRS 10) by the Company and whose 
accounts  are  consolidated  with  those  of  the  Company.  For  a  list  of  the  main 
subsidiaries see Note 21.

Related parties 

–

as defined in IAS 24

Dollar/USD

– U.S. dollar

(c) Assessment of going concern:
The Board of Directors has adopted the going concern basis of accounting in preparing the consolidated financial statements.

NOTE 2:  SIGNIFICANT ACCOUNTING POLICIES
The following accounting policies have been applied consistently in the financial statements for all periods presented, unless 
otherwise stated.

(a)  Basis of presentation of the consolidated financial statements:
These financial statements have been prepared in accordance with International Financial Reporting Standards as adopted 
by the European Union (“IFRS as adopted by the EU”) and in accordance with the requirements of the Companies (Jersey) 
Law 1991.

The financial statements have been prepared on a cost basis, except for financial assets and liabilities (derivatives) that are 
presented at fair value through profit or loss.

The Company has elected to present profit or loss items using the function of expense method.

In 2017 new Standards and amendments became effective but they had no effect on the consolidated financial statements.

Classification of expenses in profit or loss
Cost  of  revenues-  includes  mainly  compensation  of  personnel,  media  buying  costs,  affiliates  network  costs  and  websites 
promotion and content.

Research and development and Selling and marketing- includes primarily compensation of personnel.

General and administrative- includes primarily compensation and related costs of personnel, amortisation and depreciation 
expenses, costs related to the Group’s facilities and fees for professional services.

(b)  Consolidated financial statements:
The consolidated financial statements comprise the financial statements of companies that are controlled by the Company 
(subsidiaries).  Control  is  achieved  when  the  Company  is  exposed,  or  has  rights,  to  variable  returns  from  its  involvement 
with the investee and has the ability to affect those returns through its power over the investee. Potential voting rights are 
considered when assessing whether an entity has control. The consolidation of the financial statements commences on the 
date on which control is obtained and ends when such control ceases.

XLMedia PLC I Annual Report & Accounts 2017  21

Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(b)  Consolidated financial statements: continued
The  financial  statements  of  the  Company  and  of  the  subsidiaries  are  prepared  as  of  the  same  dates  and  periods.  The 
consolidated financial statements are prepared using uniform accounting policies by all companies in the Group. Significant 
intragroup balances and transactions and gains or losses resulting from intragroup transactions are eliminated in full in the 
consolidated financial statements.

Non-controlling interests in subsidiaries represent the equity in subsidiaries not attributable, directly or indirectly, to a parent. 
Non-controlling interests are presented in equity separately from the equity attributable to the equity holders of the Company. 
Profit or loss and components of other comprehensive income are attributed to the Company and to non-controlling interests. 
Losses are attributed to non-controlling interests even if they result in a negative balance of non-controlling interests in the 
consolidated statement of financial position.

A change in the ownership interest of a subsidiary without a change of control is accounted for as an equity transaction in 
accordance with IFRS 10.

(c)  Business combinations and goodwill:
Business combinations are accounted for by applying the acquisition method. The cost of the acquisition is measured at the fair 
value of the consideration transferred on the date of acquisition with the addition of non-controlling interests in the acquiree. In 
each business combination, the Company chooses whether to measure the non-controlling interests in the acquiree based on 
their fair value on the date of acquisition or at their proportionate share in the fair value of the acquiree’s net identifiable assets.

Direct acquisition costs are expensed as incurred.

Contingent  consideration  is  recognised  at  fair  value  on  the  acquisition  date  and  classified  as  a  financial  asset  or  liability  in 
accordance with IAS 39. Subsequent changes in the fair value of the contingent consideration are recognised in profit or loss. 
If the contingent consideration is classified as an equity instrument, it is measured at fair value on the acquisition date without 
subsequent remeasurement.

Goodwill is initially measured at cost, which represents the excess of the acquisition consideration and the amount of non-
controlling interests over the net identifiable assets acquired and liabilities assumed. If the resulting amount is negative, the 
acquirer recognises the resulting gain on the acquisition date.

After initial recognition, goodwill is measured at cost less any accumulated impairment losses. For purposes of evaluation of 
impairment of goodwill, goodwill purchased in a business combination is evaluated and attributed to the cash-generating units 
to which it had been allocated.

(d)  Functional currency, presentation currency and foreign currency:

1.  Functional currency and presentation currency:

The functional and presentation currency of the Company and of its subsidiaries is the U.S. dollar (“USD”).

2.  Transactions, assets and liabilities in foreign currency:

 Transactions denominated in foreign currency are recorded upon initial recognition at the exchange rate at the date of the 
transaction. After initial recognition, monetary assets and liabilities denominated in foreign currency are translated at the 
end of each reporting period into the functional currency at the exchange rate at that date. Exchange rate differences, 
other than those capitalised to qualifying assets or recorded in equity in hedges, are recognised in profit or loss. Non-
monetary assets and liabilities measured at cost in foreign currency are translated at the exchange rate at the date of the 
transaction. Non-monetary assets and liabilities denominated in foreign currency and measured at fair value are translated 
into the functional currency using the exchange rate prevailing at the date when the fair value was determined.

(e)  Cash equivalents:
Cash equivalents are considered as highly liquid investments, including unrestricted short-term bank deposits with an original 
maturity of three months or less from the date of acquisition or with a maturity of more than three months, but which are 
redeemable on demand without penalty and which form part of the Group’s cash management.

(f)  Short-term and long-term deposits:
Short-term bank deposits are deposits with an original maturity of more than three months and less than twelve months from 
the date of acquisition. Long-term deposits are deposits with maturity of more than twelve months from the reporting date. 
The deposits are presented according to their terms of deposit.

(g)  Allowance for doubtful accounts:
The  allowance  for  doubtful  accounts  is  determined  in  respect  of  specific  debts  whose  collection,  in  the  opinion  of  the 
Company’s management, is doubtful. The Company did not recognise an allowance in respect of groups of customers that are 
collectively assessed for impairment since it did not identify any groups of customers which bear similar credit risks. Impaired 
debts are derecognised when they are assessed as collectible.

22  XLMedia PLC I Annual Report & Accounts 2017

 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(h)  Revenue recognition:
Revenues  are  recognised  in  profit  or  loss  when  the  revenues  can  be  measured  reliably,  it  is  probable  that  the  economic 
benefits  associated  with  the  transaction  will  flow  to  the  Group  and  the  costs  incurred  or  to  be  incurred  in  respect  of  the 
transaction can be measured reliably. When the Group acts as a principal and is exposed to the risks associated with the 
transaction, revenues are presented on a gross basis. When the Group acts as an agent and is not exposed to the risks and 
rewards associated with the transaction, revenues are presented on a net basis. Revenues are measured at the fair value of 
the consideration received.

(i)  Taxes on income:
Current or deferred taxes are recognised in profit or loss, except to the extent that they relate to items which are recognised 
in other comprehensive income or equity.

1.  Current taxes:

 The current tax liability is measured using the tax rates and tax laws that have been enacted or substantively enacted by 
the reporting date as well as adjustments required in connection with the tax liability in respect of previous years.

2.  Deferred taxes:

 Deferred taxes are computed in respect of temporary differences between the carrying amounts in the financial statements 
and the amounts attributed for tax purposes.

 Deferred taxes are measured at the tax rate that is expected to apply when the asset is realised or the liability is settled, 
based on tax laws that have been enacted or substantively enacted by the reporting date.

 Deferred tax assets are reviewed at each reporting date and reduced to the extent that it is not probable that they will be 
utilised. Deductible temporary differences for which deferred tax assets had not been recognised are reviewed at each 
reporting date and a respective deferred tax asset is recognised to the extent that their utilisation is probable.

 Taxes  that  would  apply  in  the  event  of  the  disposal  of  investments  in  investees  have  not  been  taken  into  account  in 
computing  deferred  taxes,  as  long  as  the  disposal  of  the  investments  in  investees  is  not  probable  in  the  foreseeable 
future. Also, deferred taxes that would apply in the event of distribution of earnings by investees as dividends have not 
been taken into account in computing deferred taxes, since the distribution of dividends does not involve an additional 
tax liability or since it is the Group’s policy not to initiate distribution of dividends from a subsidiary that would trigger an 
additional tax liability.

 Deferred taxes are offset if there is a legally enforceable right to offset a current tax asset against a current tax liability and 
the deferred taxes relate to the same taxpayer and the same taxation authority.

(j)  Leases:
The criteria for classifying leases as finance or operating leases depend on the substance of the agreements and are made at 
the inception of the lease in accordance with the following principles as set out in IAS 17.

Operating leases – the Group as lessee:
Lease agreements are classified as an operating lease if they do not transfer substantially all the risks and benefits incidental 
to ownership of the leased asset. Lease payments are recognised as an expense in profit or loss on a straight-line basis over 
the lease term.

(k)  Property and equipment:
Property and equipment are measured at cost, including directly attributable costs, less accumulated depreciation.

Depreciation is calculated on a straight-line basis over the useful life of the assets at annual rates as follows:

Office furniture and equipment
Computers and peripheral equipment
Leasehold improvement (over the lease term) 

  mainly %

10%
33%
12.5%

Leasehold improvements are depreciated on a straight-line basis over the shorter of the lease term (including any extension 
option held by the Group and intended to be exercised) and the expected life of the improvement.

The useful life, depreciation method and residual value of an asset are reviewed at least each year-end and any changes are 
accounted for prospectively as a change in accounting estimate.

Depreciation of an asset ceases at the earlier of the date that the asset is classified as held for sale and the date that the asset 
is derecognised. An asset is derecognised on disposal or when no further economic benefits are expected from its use.

XLMedia PLC I Annual Report & Accounts 2017  23

 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

Intangible assets:

(l) 
Separately acquired intangible assets are measured on initial recognition at cost including directly attributable costs. Intangible 
assets acquired in a business combination are measured at fair value at the acquisition date. Expenditures relating to internally 
generated intangible assets, excluding capitalised development costs, are recognised in profit or loss when incurred.

Intangible assets with a finite useful life are amortised over their useful life and reviewed for impairment whenever there is 
an indication that the asset may be impaired. The amortisation period and the amortisation method for an intangible asset are 
reviewed at least at each year end.

Intangible  assets  (domains  and  websites)  with  indefinite  useful  lives  are  not  systematically  amortised  and  are  tested  for 
impairment annually or whenever there is an indication that the intangible asset may be impaired. Since the content of the 
domains  and  websites  is  being  updated  on  a  current  basis  management  believes  that  these  assets  have  indefinite  useful 
lives. The useful life of these assets is reviewed annually to determine whether their indefinite life assessment continues 
to be supportable. If the events and circumstances do not continue to support the assessment, the change in the useful life 
assessment from indefinite to finite is accounted for prospectively as a change in accounting estimate and on that date the 
asset is tested for impairment. Commencing from that date, the asset is amortised systematically over its useful life.

Research and development expenditures:
Research expenditures are recognised in profit or loss when incurred. An intangible asset arising from a development project 
or from the development phase of an internal project is recognised if the Group can demonstrate: the technical feasibility of 
completing the intangible asset so that it will be available for use or sale; the Company’s intention to complete the intangible 
asset and use or sell it; the Company’s ability to use or sell the intangible asset; how the intangible asset will generate future 
economic benefits; the availability of adequate technical, financial and other resources to complete the intangible asset; and 
the Company’s ability to measure reliably the expenditure attributable to the intangible asset during its development.

The asset is measured at cost less any accumulated amortisation and any accumulated impairment losses. Amortisation of 
the asset begins when development is complete and the asset is available for use. The asset is amortised over its useful life. 
Testing of impairment is performed annually over the period of the development project.

Software:
The Group’s assets include computer systems comprising hardware and software. Software forming an integral part of the 
hardware to the extent that the hardware cannot function without the programs installed on it is classified as property and 
equipment. In contrast, software that adds functionality to the hardware is classified as an intangible asset.

The useful life of intangible assets is as follows:

Systems and software (purchased and in- house development cost)
are amortised on a straight-line basis over the useful life

33%

Non-competition is amortised on a straight line basis over the agreement term (between 2 to 3 years).

(m)  Impairment of non-financial assets:
The Group evaluates the need to record an impairment of the carrying amount of non-financial assets whenever events or 
changes in circumstances indicate that the carrying amount is not recoverable.

If the carrying amount of non-financial assets exceeds their recoverable amount, the assets are reduced to their recoverable 
amount. The recoverable amount is the higher of fair value less costs of sale and value in use. In measuring value in use, 
the expected future cash flows are discounted using a pre-tax discount rate that reflects the risks specific to the asset. The 
recoverable amount of an asset that does not generate independent cash flows is determined for the cash-generating unit to 
which the asset belongs. Impairment losses are recognised in profit or loss.

An impairment loss of an asset, other than goodwill, is reversed only if there have been changes in the estimates used to 
determine the asset’s recoverable amount since the last impairment loss was recognised. Reversal of an impairment loss, as 
above, shall not be increased above the lower of the carrying amount that would have been determined (net of depreciation 
or amortisation) had no impairment loss been recognised for the asset in prior years, and its recoverable amount. The reversal 
of impairment loss of an asset presented at cost is recognised in profit or loss.

24  XLMedia PLC I Annual Report & Accounts 2017

 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(m)  Impairment of non-financial assets: continued
The following criteria are applied in assessing impairment of these specific assets:

1.  Goodwill

 The Company reviews goodwill for impairment once a year as of 31 December or more frequently if events or changes in 
circumstances indicate that there is impairment need for such review.

 Goodwill is tested for impairment by assessing the recoverable amount of the cash-generating unit (or group of cash-
generating units) to which the goodwill has been allocated. An impairment loss is recognised if the recoverable amount of 
the cash-generating unit (or group of cash-generating units) to which goodwill has been allocated is less than the carrying 
amount of the cash-generating unit (or group of cash-generating units). Any impairment loss is allocated first to goodwill. 
Impairment losses recognised for goodwill cannot be reversed in subsequent periods.

2.  Domains and websites – Intangible assets with an indefinite useful life that are not systematically amortised.

 The impairment test is performed annually, on 31 December, or more frequently if events or changes in circumstances 
indicate that there is an impairment.

(n)  Financial instruments:

1.  Financial assets:

 Financial assets within the scope of IAS 39 are initially recognized at fair value plus directly attributable transaction costs, 
except for financial assets measured at fair value through profit or loss in respect of which transaction costs are recorded 
in profit or loss.

a)  Financial assets at fair value through profit or loss:

 This  category  includes  financial  assets  held  for  trading  (derivatives)  and  financial  assets  designated  upon  initial 
recognition as at fair value through profit or loss.

b)  Loans and receivables:

 Loans  and  receivables  are  investments  with  fixed  or  determinable  payments  that  are  not  quoted  in  an  active 
market. After initial recognition, loans are measured based on their terms at amortised cost plus directly attributable 
transaction costs using the effective interest method and less any impairment losses. Short-term receivables are 
measured based on their terms, normally at face value.

2.  Financial liabilities:

 Financial liabilities are initially recognized at fair value. Loans and other liabilities measured subsequently at amortised cost 
are measured initially at fair value less direct transaction costs.

 After  initial  recognition,  loans  and  other  liabilities  are  measured  based  on  their  terms  at  amortised  cost  less  directly 
attributable transaction costs using the effective interest method.

3.  Derecognition of financial instruments:

a)  Financial assets:

 A financial asset is derecognised when the contractual rights to the cash flows from the financial asset expire or the 
Group has transferred its contractual rights to receive cash flows from the financial asset or assumes an obligation 
to pay the cash flows in full without material delay to a third party and has transferred substantially all the risks and 
rewards of the asset, or has neither transferred nor retained substantially all the risks and rewards of the asset, but 
has transferred control of the asset.

b)  Financial liabilities:

 A financial liability is derecognised when it is extinguished, that is when the obligation is discharged or cancelled or 
expires. A financial liability is extinguished when the Group discharges the liability by paying in cash, other financial 
assets, goods or services; or is legally released from the liability.

4. 

Impairment of financial assets:
 The  Group  assesses  at  the  end  of  each  reporting  period  whether  there  is  any  objective  evidence  of  impairment  of  a 
financial asset or group of financial assets as follows:

Financial assets carried at amortised cost:
 Objective evidence of impairment exists when one or more events that have occurred after initial recognition of the asset 
have a negative impact on the estimated future cash flows. The amount of the loss recorded in profit or loss is measured 
as the difference between the asset’s carrying amount and the present value of estimated future cash flows (excluding 
future credit losses that have not yet been incurred) discounted at the financial asset’s original effective interest rate.

XLMedia PLC I Annual Report & Accounts 2017  25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(o)  Derivative financial instruments:
The  Group  enters  into  contracts  for  derivative  financial  instruments  such  as  forward  currency  contracts  to  hedge  risks 
associated with foreign exchange fluctuations. Such derivative financial instruments that do not qualify for hedge accounting 
are initially recognised at fair value at the inception of the contract and are subsequently remeasured at fair value. Changes in 
the fair value of these instruments are recorded immediately in profit or loss.

(p)  Fair value measurement:
Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date.

Fair value measurement is based on the assumption that the transaction will take place in the asset’s or the liability’s principal 
market, or in the absence of a principal market, in the most advantageous market.

The fair value of an asset or a liability is measured using the assumptions that market participants would use when pricing the 
asset or liability, assuming that market participants act in their economic best interest.

The Group uses valuation techniques that are appropriate in the circumstances and for which sufficient data are available to 
measure fair value, maximising the use of relevant observable inputs and minimising the use of unobservable inputs.

All assets and liabilities measured at fair value or for which fair value is disclosed are categorised into levels within the fair value 
hierarchy based on the lowest level input that is significant to the entire fair value measurement:

Level 1

Level 2

Level 3

–

–

–

quoted prices (unadjusted) in active markets for identical assets or liabilities.

inputs other than quoted prices included within Level 1 that are observable either directly or indirectly.

inputs that are not based on observable market data (valuation techniques which use inputs that are not based 
on observable market data).

(q)  Provisions:
A  provision  in  accordance  with  IAS  37  is  recognised  when  the  Group  has  a  present  obligation  (legal  or  constructive)  as  a 
result of a past event, it is probable that an outflow of resources embodying economic benefits will be required to settle the 
obligation and a reliable estimate can be made of the amount of the obligation. When the Group expects part or all of the 
expense to be reimbursed, for example under an insurance contract, the reimbursement is recognised as a separate asset but 
only when the reimbursement is virtually certain. The expense is recognised in profit or loss net of the reimbursed amount.

(r)  Employee benefit liabilities:
The Group has several employee benefit plans:

1.  Short-term employee benefits:

 Short-term  employee  benefits  include  salaries,  paid  annual  leave,  paid  sick  leave,  recreation  and  social  security 
contributions and are recognised as expenses as the services are rendered. A liability in respect of a cash bonus or a 
profit-sharing plan is recognised when the Group has a legal or constructive obligation to make such payment as a result 
of past service rendered by an employee and a reliable estimate of the amount can be made.

2.  Post-employment benefits:

 The plans are financed by contributions to insurance companies or pension funds and classified as defined contribution 
plans.

 The Israeli subsidiaries of the Group have defined contribution plans pursuant to Section 14 to the Severance Pay Law 
under  which  the  subsidiary  pays  fixed  contributions  and  will  have  no  legal  or  constructive  obligation  to  pay  further 
contributions if the fund does not hold sufficient amounts to pay all employee benefits relating to employee service in 
the current and prior periods. Contributions to the defined contribution plan in respect of severance or retirement pay are 
recognised as an expense when contributed concurrently with performance of the employee’s services.

(s)  Share-based payment transactions:
The  Group’s  employees  and  officers  are  entitled  to  remuneration  in  the  form  of  equity-settled  share-based  payment 
transactions.

Equity-settled transactions:
The cost of equity-settled transactions with employees and officers is measured at the fair value of the equity instruments 
granted at grant date. The fair value is determined using an acceptable option pricing model - additional details are given in 
Note 14.

In estimating fair value, the vesting conditions (consisting of service conditions and performance conditions other than market 
conditions) are not taken into account.

26  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 2.  SIGNIFICANT ACCOUNTING POLICIES continued

(s)  Share-based payment transactions: continued
The cost of equity-settled transactions is recognised in profit or loss together with a corresponding increase in equity during 
the period which the performance is to be satisfied ending on the date on which the relevant employees or officers become 
entitled to the award (“the vesting period”). The cumulative expense recognised for equity-settled transactions at the end 
of each reporting period until the vesting date reflects the extent to which the vesting period has expired and the Group’s 
best estimate of the number of equity instruments that will ultimately vest. No expense is recognised for awards that do not 
ultimately vest.

(t)  Earnings per share:
Earnings per share are calculated by dividing the net income attributable to equity holders of the Company by the number 
of Ordinary Shares outstanding during the period. The Company’s share of earnings of investees is included based on the 
earnings per share of the investees multiplied by the number of shares held by the Company. If the number of Ordinary Shares 
outstanding increases as a result of a capitalisation, bonus issue, or share split, the calculation of earnings per share for all 
periods presented are adjusted retrospectively.

Potential  Ordinary  shares  are  included  in  the  computation  of  diluted  earnings  per  share  when  their  conversion  decreases 
earnings per share from continuing operations. Potential Ordinary shares that are converted during the period are included in 
diluted earnings per share only until the conversion date and from that date in basic earnings per share.

NOTE 3:  SIGNIFICANT ACCOUNTING JUDGMENTS, ESTIMATES AND ASSUMPTIONS USED IN THE 
PREPARATION OF THE FINANCIAL STATEMENTS

(a)  Judgments:
In the process of applying the significant accounting policies, the Group made the following judgments which have the most 
significant effect on the amounts recognised in the financial statements:

–  Business combinations:

 The  Group  is  required  to  allocate  the  acquisition  cost  of  entities  and  activities  through  business  combinations  on  the 
basis  of  the  fair  value  of  the  acquired  assets  and  assumed  liabilities.  The  Group  uses  external  and  internal  valuations 
to  determine  the  fair  value.  The  valuations  include  management  estimates  and  assumptions  as  for  future  cash  flow 
projections from the acquired business and selection of models to compute the fair value of the acquired components and 
their depreciation period. Management estimates influence the amounts of the acquired assets and assumed liabilities 
and depreciation and amortization in profit or loss.

(b)  Estimations and assumptions:
The preparation of the financial statements requires management to make estimates and assumptions that have an effect on 
the application of the accounting policies and on the reported amounts of assets, liabilities, revenues and expenses. Changes 
in accounting estimates are reported in the period of the change in estimate.

The key assumptions made in the financial statements concerning uncertainties at the end of the reporting period and the 
critical  estimates  computed  by  the  Group  that  may  result  in  a  material  adjustment  to  the  carrying  amounts  of  assets  and 
liabilities within the next financial year are discussed below.

– 

– 

Impairment of goodwill, domains and websites:
 The Group reviews goodwill, domains and websites for impairment at least once a year. This requires management to 
make an estimate of the projected future cash flows from the continuing use of the cash-generating unit to which the 
assets are allocated and also to choose a suitable discount rate for those cash flows. See also Note 9.

Income taxes
 The  Group  is  subject  to  income  tax  in  various  jurisdictions  and  judgment  is  required  in  determining  the  provision  for 
income taxes. During the ordinary course of business, there are transactions and calculations for which the ultimate tax 
determination may be uncertain. The Group recognises tax liabilities based on assumptions supported by, among others, 
transfer price studies. The Group believes that its accruals for tax liabilities are adequate for all open audit years based on 
its assessment of many factors including past experience and interpretations of tax law. See also Note 15.

XLMedia PLC I Annual Report & Accounts 2017  27

 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 4:  DISCLOSURE OF NEW STANDARDS IN THE PERIOD PRIOR TO THEIR ADOPTION

(a)  IFRS 15, “Revenue from Contracts with Customers”:
IFRS 15 (“the new Standard”) was issued by the IASB in May 2014.

The new Standard replaces IAS 18, “Revenue”, IAS 11, “Construction Contracts”, IFRIC 13, “Customer Loyalty Programs”, 
IFRIC 15, “Agreements for the Construction of Real Estate”, IFRIC 18, “Transfers of Assets from Customers” and SIC-31, 
“Revenue - Barter Transactions Involving Advertising Services”.

The new Standard introduces a five-step model that will apply to revenue earned from contracts with customers:

Step  1:  Identify  the  contract  with  a  customer,  including  reference  to  contract  combination  and  accounting  for  contract 
modifications.

Step 2: Identify the separate performance obligations in the contract

Step 3: Determine the transaction price, including reference to variable consideration, financing components that are significant 
to the contract, non-cash consideration and any consideration payable to the customer.

Step 4: Allocate the transaction price to the separate performance obligations on a relative stand-alone selling price basis using 
observable information, if it is available, or using estimates and assessments.

Step 5: Recognize revenue when a performance obligation is satisfied, either at a point in time or over time.

The new Standard is to be applied retrospectively for annual periods beginning on 1 January, 2018.

The new Standard allows the option of modified retrospective adoption with certain reliefs according to which the new Standard 
will  be  applied  to  existing  contracts  from  the  initial  period  of  adoption  and  thereafter  with  no  restatement  of  comparative 
data. Under this option, the Company will recognize the cumulative effect of the initial adoption of the new Standard as an 
adjustment to the opening balance of retained earnings (or another component of equity, as applicable) as of the date of initial 
application. Alternatively, the new Standard permits full retrospective adoption with certain reliefs.

The Company plans to elect the modified retrospective adoption method upon the initial application of the new Standard.

After  having  evaluated  the  effects  of  the  application  of  the  new  Standard,  the  Company  believes  that  the  adoption  is  not 
expected to have a material effect on the Company’s financial statements.

(b)  IFRS 9, “Financial Instruments”:
In July 2014, the IASB issued the final and complete version of IFRS 9, “Financial Instruments” (“the new Standard”), which 
replaces IAS 39, “Financial Instruments: Recognition and Measurement”. The new Standard addresses all three aspects of 
financial instruments: classification and measurement, impairment and hedge accounting.

According to the new Standard, all financial assets are measured at fair value upon initial recognition. In subsequent periods, 
debt instruments are measured at amortized cost only if both of the following conditions are met:

– 

– 

The asset is held within a business model whose objective is to hold assets in order to collect the contractual cash flows.

 The contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal 
and interest on the principal amount outstanding.

Subsequent  measurement  of  all  other  debt  instruments  and  financial  assets  should  be  at  fair  value.  The  new  Standard 
establishes a distinction between debt instruments to be measured at fair value through profit or loss and debt instruments to 
be measured at fair value through other comprehensive income.

Financial assets that are equity instruments should be measured in subsequent periods at fair value and the changes recognized 
in profit or loss or in other comprehensive income (loss), in accordance with the election by the Company on an instrument-
by-instrument basis. If equity instruments are held for trading, they should be measured at fair value through profit or loss.

The  new  Standard  introduces  a  three-stage  model  for  measuring  impairment  of  financial  debt  instruments  that  are  not 
measured at fair value through profit or loss based on the expected credit loss method. Each stage determines the basis of 
measurement of expected credit losses based on the changes in the debt instrument’s credit risk. The model also grants a 
relief for financial assets with short credit terms, such as trade receivables.

According to the new Standard, the provisions of IAS 39 will continue to apply to derecognition and to financial liabilities for 
which the fair value option has not been elected.

According to the new Standard, changes in the fair value of financial liabilities measured at fair value which are attributable 
to the change in credit risk should be presented in other comprehensive income. All other changes in fair value should be 
presented in profit or loss.

The new Standard also prescribes new hedge accounting requirements but allows entities to continue adopting the provisions 
of IAS 39 regarding hedge accounting. The new Standard expands the disclosure requirements of an entity’s risk management 
activities.

The new Standard is to be applied for annual periods beginning on January 1, 2018.

28  XLMedia PLC I Annual Report & Accounts 2017

Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 4.  DISCLOSURE OF NEW STANDARDS IN THE PERIOD PRIOR TO THEIR ADOPTION continued

(b)  IFRS 9, “Financial Instruments”: continued
Excluding  with  respect  to  hedge  accounting,  the  provisions  of  the  new  Standard  should  be  adopted  retrospectively,  with 
no mandatory restatement of comparative figures. As for hedge accounting, the provisions of the new Standard should be 
adopted prospectively, except for a few exceptions.

The Company plans to adopt the new Standard on 1 January, 2018 without restatement of comparative figures and carry any 
cumulative effect of the adoption to retained earnings (or other equity component, as applicable).

After having evaluated the implications of the adoption of the new Standard, the Company estimates that its adoption is not 
expected to have a material impact on the Company’s financial statements.

IFRS 16, “Leases”:

(c) 
In  January  2016,  the  IASB  issued  IFRS  16,  “Leases”  (“the  new  Standard”).  According  to  the  new  Standard,  a  lease  is  a 
contract, or part of a contract, that conveys the right to use an asset for a period of time in exchange for consideration.

The effects of the adoption of the new Standard are as follows:

• 

• 

• 

• 

• 

• 

Lessees are required to recognize an asset and a corresponding liability in the statement of financial position in respect 
of all leases (except in certain cases, see below) similar to the accounting treatment of finance leases according to the 
existing IAS 17, “Leases”.

Lessees are required to initially recognize a lease liability for the obligation to make lease payments and a corresponding 
right-of-use asset. Lessees will also recognize interest and depreciation expense separately.

Variable lease payments that are not dependent on changes in the Consumer Price Index (“CPI”) or interest rates but are 
based on performance or use (such as a percentage of revenues) are recognized as an expense by the lessees as incurred 
and recognized as income by the lessors as earned.

In the event of change in variable lease payments that are CPI-linked, lessees are required to remeasure the lease liability 
and the effect of the remeasurement is an adjustment to the carrying amount of the right-of-use asset.

The new Standard includes two exceptions according to which lessees are permitted to elect to apply a method similar 
to the current accounting treatment for operating leases. These exceptions are leases for which the underlying asset is 
of low value and leases with a term of up to one year.

The accounting treatment by lessors remains substantially unchanged, namely classification of a lease as a finance lease 
or an operating lease.

The new Standard is effective for annual periods beginning on or after 1 January, 2019. Early adoption is permitted. At this 
stage, the Company does not intend to early adopt the new Standard.

The new Standard permits lessees to use one of the following approaches:

1. 

2. 

 Full retrospective approach – according to this approach, the effect of the adoption of the new Standard at the beginning 
of the earliest period presented will be carried to equity. Also, the Company will restate the comparative figures in its 
financial statements.

 Modified retrospective approach – this approach does not require restatement of comparative data. The balance of the 
liability as of the date of first-time adoption of the new Standard will be calculated using the existing discount rate on the 
date of first-time adoption. As for the outstanding right-of-use asset, the Company may apply one of the two following 
alternatives to account for each lease separately:

• 

• 

 Recognizing an asset in the amount of the recognized liability, with certain adjustments.

 Recognizing an asset as if the asset had always been measured according to the provisions of the new Standard.

Any difference arising on the date of first-time adoption of the new Standard as a result of the modified retrospective approach 
will be carried to equity.

The Company is evaluating the possible effects of the new Standard and the different alternatives of adoption. However, at 
this stage, the Company is unable to quantify the impact on the financial statements.

XLMedia PLC I Annual Report & Accounts 2017  29

Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 4.  DISCLOSURE OF NEW STANDARDS IN THE PERIOD PRIOR TO THEIR ADOPTION continued

(d)  Annual Improvements to IFRS Cycle for 2015-2017:
In December 2017, the IASB issued amendments to the following standards in the context of the Annual Improvements to 
IFRS 2015-2017 Cycle:

IFRS

IFRS 3

IFRS 11

IAS 12

IAS 23

Subject of amendment

The amendment clarifies that when an entity obtains control of a business that is a joint operation (as defined 
in IFRS 3), it remeasures previously held interests in that business at fair value. 

The amendment clarifies that when an entity obtains joint control of a business that is a joint operation, the 
entity does not remeasure previously held interests in that business.

The amendment clarifies that all income tax consequences of payment of dividends should be recognized in 
profit or loss, other comprehensive income or equity, based on the classification of the transaction or event 
which created the distributable profits.

The amendment clarifies that borrowings made specifically for the purpose of constructing a qualifying asset 
will be classified for the purpose of capitalization of borrowing costs to qualifying assets as funds that an 
entity borrows generally when the underlying qualifying asset is ready for its intended use or sale and some 
of the specific borrowing related to that qualifying asset remains outstanding at that point.

The amendments will be applied for annual periods beginning on January 1, 2019. Each amendment may be early adopted 
separately.

The Company does not expect the amendments to have any material impact on the financial statements.

(e)  IFRIC 23, “Uncertainty over Income Tax Treatments”:
In June 2017, the IASB issued IFRIC 23, “Uncertainty over Income Tax Treatments” (“the Interpretation”). The Interpretation 
clarifies the rules of recognition and measurement of assets or liabilities in accordance with the provisions of IAS 12, “Income 
Taxes”,  in  situations  of  uncertainty  involving  income  taxes.  The  Interpretation  provides  guidance  on  considering  whether 
some tax treatments should be considered collectively, examination by the tax authorities, measurement to reflect uncertainty 
involving  income  taxes  in  the  financial  statements  and  accounting  for  changes  in  facts  and  circumstances  underlying  the 
uncertainty.

The Interpretation is to be applied in financial statements for annual periods beginning on 1 January, 2019. Early adoption is 
permitted. Upon initial adoption, the Company will apply the Interpretation using one of two approaches:

1. 

 Full retrospective adoption, without restating comparative data, by recording the cumulative effect through the date of 
initial adoption in the opening balance of retained earnings.

2. 

 Full retrospective adoption including restatement of comparative data.

The Company does not expect the Interpretation to have any material impact on the financial statements.

30  XLMedia PLC I Annual Report & Accounts 2017

Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 5:  BUSINESS COMBINATIONS
(a) 

 In  February  2017,  the  Company,  through  Dau-Up  Clicksmob  Ltd  (“Dau-up  Clicksmob”),  a  wholly  owned  subsidiary, 
acquired  the  business  and  assets  of  Clicksmob  Inc.  for  a  total  consideration  of  USD  5.1  million,  comprising  of  an 
immediate cash payment and additional contingent consideration payable in cash within six months subsequent to the 
acquisition  date  based  on  a  working  capital  target  for  the  purchased  business.  Clicksmob  Inc.  delivered  performance-
based user acquisition to leading apps across a number of verticals, including gaming, e-commerce, travel, entertainment 
and finance.

Total acquisition cost:

Cash paid

Contingent consideration liability (paid during 2017)

Total acquisition cost

Acquisition cost allocation:

Fair value of identifiable net assets (primarily software)

Goodwill arising on acquisition 

USD in 
thousands

4,080

1,020

5,100

1,350

3,750

5,100

The goodwill arising on acquisition is attributed to the expected benefits from the synergies of the combination of the activities 
of the Group’s Media segment and the acquired activity.

From the acquisition date, the acquired activity was merged into Dau-up Clicksmob operation. If the business combination 
had taken place at the beginning of 2017, the effects on consolidated revenues and results of operation would not have been 
material.

(b) 

 In August 2017, the Company entered into an agreement to acquire the remaining minority shareholding (46%) in Marmar 
(the “Acquisition”) for a total consideration of approximately USD 2.3 million. As a result of the acquisition, the difference 
between the consideration and the carrying amount of the non-controlling interests in the amount of USD 1.9 million was 
recorded in capital reserve from transactions with non-controlling interests.

(c) 

 At  end  of  2017  XLMedia  contributed  its  business  activity  to  XLMedia  Publishing  Limited,  a  wholly  owned  subsidiary 
incorporated in Jersey.

NOTE 6:  SHORT-TERM AND LONG-TERM INVESTMENTS

Short-term investments:

Short-term bank deposits (**): 

In USD

In NIS

In EURO

In GBP

Long-term financial assets 

Bank deposit- in NIS (**) 

Annual 
interest 
rate *)

As of 31 December 

2017

2016

USD in thousands

0.5%

0.2%

2,512

1,595

668

86

4,861

1,576

1,500

15

–

3,091

0.8%

681

609

*)  The above interest rates are the weighted average rates as of 31 December 2017.

**)  Includes deposits in the amount of USD 4,979 thousand with fixed liens recorded as security for credit card transactions in connection with advertising 
campaigns and other online purchasing over the internet as well as for financial derivative transactions and bank guarantee provided in connection 
with its lease agreement on property.

XLMedia PLC I Annual Report & Accounts 2017  31

  
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 7:  TRADE AND OTHER RECEIVABLES

a.  Trade receivables:

Open accounts

Less – allowance for doubtful accounts

Trade receivables, net

As of 31 December 2017, the Group has no material amounts that are past due and not impaired.

See Note 12(b) (2) on credit risk of trade receivables.

b.  Other receivables:

As of 31 December 

2017

2016

USD in thousands

20,734

1,784

18,950

17,610

535

17,075

As of 31 December 

2017

2016

USD in thousands

Prepaid expenses

Government authorities 

Other receivables

NOTE 8:  PROPERTY AND EQUIPMENT

Cost:

Balance as of 1 January 2016

Acquisitions during the year 

Balance as of 31 December 2016

Acquisitions during the year 

Acquisitions of business and assets 

Balance as of 31 December 2017

Accumulated depreciation:

Balance as of 1 January 2016

Depreciation during the year

Balance as of 31 December 2016

Depreciation during the year

Balance as of 31 December 2017

2,254

1,684

727

4,665

Computers, 
furniture, office 
equipment and 
others

Leasehold 
improvements

USD in thousands

1,771

398

2,169

309

52

2,530

781

405

1,186

398

1,584

946

983

282

81

363

79

–

442

82

35

117

41

158

284

246

1,841

762

860

3,463

Total

2,053

479

2,532

388

52

2,972

863

440

1,303

439

1,742

1,230

1,229

Depreciated cost as of 31 December 2017

Depreciated cost as of 31 December 2016

Depreciation expenses are included in General and administrative expenses.

32  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 9:  INTANGIBLE ASSETS

a.  Composition and movement:

Domains 
and 
websites

Non–
competition

Systems, 
software 
and other 

Goodwill

USD in thousands

Cost:

Balance as of 1 January 2016

Acquisitions during the year 

Costs capitalised during the year (in-house 
development cost)

Balance as of 31 December 2016

Acquisitions of business and assets(1)

Acquisitions during the year(2)

Costs capitalised during the year  
(in-house development cost)

26,302

–

–

26,302

3,750

–

–

23,897

3,042

–

26,939

–

20,428

–

Balance as of 31 December 2017

30,052

47,367

Accumulated amortisation and impairment:

Balance as of 1 January 2016

Amortisation during the year 

Impairment loss

Balance as of 31 December 2016

Amortisation during the year

Impairment loss 

Balance as of 31 December 2017

–

–

–

–

–

–

–

Amortised cost as of 31 December 2017

Amortised cost as of 31 December 2016

30,052

26,302

(1)  See Note 5(a).

(2)  Material acquisitions during the year:

–

–

200

200

–

1,405

1,605

45,762

26,739

3,205

196

–

3,401

124

715

–

4,240

1,870

645

270

2,785

656

26

3,467

773

616

6,998

1,105

3,048

11,151

1,174

872

3,840

17,037

3,496

2,323

–

5,819

3,406

–

9,225

7,812

5,332

Total

60,402

4,343

3,048

67,793

5,048

22,015

3,840

98,696

5,366

2,968

470

8,804

4,062

1,431

14,297

84,399

58,989

– 

– 

 In January 2017, the Company completed the acquisition of personal finance comparison websites in Canada, for a total cash consideration of 
USD 9.3 million.

 In August 2017, the Company completed an additional acquisition of personal finance comparison website in USA for a total cash consideration 
of USD 7 million.

Amortisation expenses are included in General and administrative expenses.

XLMedia PLC I Annual Report & Accounts 2017  33

 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 9:  INTANGIBLE ASSETS continued

Impairment of intangible assets with an indefinite useful life:

b. 
Following  are  the  carrying  amounts  of  goodwill,  domains  and  websites  allocated  to  cash  generating  units  (“CGU”)  that 
comprise the following segments:

Publishing segment(1)

Media segment(2)

(1)  Publishing segment

Domains 
and 
websites

Goodwill

USD in thousands

2,416

27,636

30,052

45,762

–

45,762

Total

48,178

27,636

75,814

 The recoverable amounts of domains and websites and the recoverable amount of the publishing segment CGUs to which 
the goodwill was allocated were determined based on a value in use calculation using estimated cash flow projections. 
The pre-tax discount rate applied to the cash flow projections is 12.1% (2016 - 12.1%). The projected cash flows are 
estimated using a fixed growth rate of 3% (2016 - 3%).

 The key assumptions used in calculating the value in use:

 Revenues and operational profit – the revenues and the profit rate assumptions are based on management expectations 
as reflected in the Group’s budget for the coming year approved by the Company’s board and in management’s forecasted 
cash flows for the following three years.

Discount rate – the discount rate reflects management’s assumptions regarding the CGU’s specific risk premium.

 Growth rate – the growth rate applied for the period beyond the four year forecasted period is based on the long-term 
average growth rate as customary in similar industries.

(2)  Media segment

 The media segment goodwill was generated from Dau-Up, Marmar and ClicksMob acquisitions. The recoverable amount 
of the media segment CGU’s was determined based on a value in use calculation using estimated cash flow projections. 
The pre-tax discount rate applied to the cash flow projections is 14.1% (2016 - 14.1%). The projected cash flows are 
estimated using a fixed growth rate of 3% (2016 - 3%).

 The key assumptions used in calculating the value in use:

 Revenues and operational profit – the revenues and the profit rate assumptions are based on management expectations 
as reflected in the Group’s budget for the coming year approved by the Company’s board and in management’s forecasted 
cash flows for the following three years.

Discount rate – the discount rate reflects management’s assumptions regarding the CGU’s specific risk premium.

 Growth rate – the growth rate applied for the period beyond the four year forecasted period is based on the long-term 
average growth rate as customary in similar industries.

 As of 31 December 2017, the recoverable amount of each of the segments exceeds their carrying amount. In 2017 the 
Company  recorded  an  impairment  loss  of  approximately  USD  1.4  million  in  respect  of  specific  domains  which  are  no 
longer in use by the Company.

Sensitivity analyses of changes in assumptions:
 With respect to the assumptions used in determining the value in use of the CGUs in each of the segments, management 
believes that there are no reasonably possible changes in the key assumptions detailed above which might cause the 
carrying amount of the CGUs to exceed their recoverable amount.

34  XLMedia PLC I Annual Report & Accounts 2017

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 10:  OTHER LIABILITIES AND ACCOUNTS PAYABLE

Employees and payroll accruals

Liability for intangible assets acquisition

Government authorities

Accrued expenses

Other liabilities 

NOTE 11:  LOAN FROM BANK

a.  Composition:

Long-term bank loan

Less - current maturities

As of 31 December 

2017

2016

USD in thousands 

7,312

254

707

1,475

1,224

10,972

5,091

649

857

1,791

1,333

9,721

December 31,

2017

2016

USD in thousands 

5,000

2,500

2,500

–

–

–

b.  Loan terms:
On 29 December 2017, a subsidiary the Company received a loan from a bank in the amount of USD 5 million. The loan is 
repayable in 24 equal installments and carries an interest rate of USD Libor +4.45% (as of 31 December, 2017- 6.1%).

The  Company’s  subsidiary  committed  towards  the  bank,  among  others,  to  maintain  financial  covenants,  which  will  be 
measured on a quarterly basis.

As of 31 December, 2017, the Company’s subsidiary is meeting the financial covenants.

c. 

 Liens- see Note 17(b).

XLMedia PLC I Annual Report & Accounts 2017  35

 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 12:  FINANCIAL INSTRUMENTS

(a)  Classification of financial assets and liabilities:
The financial assets and financial liabilities in the statement of financial position are classified by groups of financial instruments 
pursuant to IAS 39:

As of 31 December 

2017

2016

USD in thousands 

200

1,002

38,416

5,542

18,950

727

–

63,635

63,835

63,154

681

32,095

3,700

17,075

860

171

53,901

54,903

54,123

780

As of 31 December

2017

2016

USD in thousands

1,425

–

9,813

10,265

5,000

25,078

26,503

24,003

2,500

9,274

8,747

–

18,021

18,021

18,021

–

Financial assets

Financial assets at fair value through profit or loss:

Financial derivatives

Financial assets measured at amortised cost:

Cash and cash equivalents 

Short-term investments and long-term investment

Trade receivables 

Other receivables

Non-current account receivable

Total financial assets measured at amortised cost

Total financial assets 

Total current 

Total non-current 

Financial liabilities

Financial assets at fair value through profit or loss:

Financial derivatives

Financial liabilities measured at amortised cost:

Trade payables 

Other liabilities and account payables

Bank loan

Total financial liabilities measured at amortised cost

Total financial liabilities

Total current 

Total non-current

36  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 12:  FINANCIAL INSTRUMENTS continued

(b)  Financial risks factors:
The Group’s activities expose it to various financial risks.

1.  Market risk – Foreign exchange risk:

 A significant portion of the Group’s revenues are received in EURO. The Group also have revenues that are received in 
GBP.  A  significant  portion  of  the  Israeli  subsidiaries  expenses  are  paid  in  New  Israeli  Shekels  (“NIS”).  Therefore,  the 
Group is exposed to fluctuations in the foreign exchange rates in EURO, GBP and NIS against the USD.

 For  the  year  ended  31  December  2017  the  Group  recorded  foreign  exchange  rate  differences  expenses,  net  in  the 
amount of USD 606 thousand (net of gain on forward transactions, see below) (2016- income of USD 1,102 thousand).

 The Company entered into forward contracts with the intention to reduce the foreign exchange risk of forecasted cash 
flows. These contracts are not designated as hedges for accounting purposes and are measured at fair value through 
profit or loss.

 The open positions as of 31 December 2017:

 Forward transactions for the sale of EURO in exchange for USD totaling EURO 31.5 million (USD 36.8 million), are for 
periods ending from January 2018 until December 2018.

 Forward transactions for the sale of USD in exchange for NIS totaling USD 2.4 million (NIS 8.5 million), are for periods 
ending from February 2018 until May 2018.

 The Group bought Put option and sold Call option for the sale of USD in exchange for NIS totaling USD 11.9 million (NIS 
41.1 million), which are for periods ending from January 2018 until July 2018.

 Forward transactions for the sale of GBP in exchange for USD totaling GBP 2.1 million (USD 2.8 million), are for periods 
ending from January 2018 until April 2018.

 As  of  31  December  2017,  the  total  fair  value  of  the  above  forward  transactions  amounted  to  USD  1,425  thousand 
(liabilities) and USD 200 thousand (asset).

2.  Credit risk:

 The  Group  usually  extends  30-60  day  term  to  its  customers.  The  Group  regularly  monitors  the  credit  extended  to  its 
customers and their general financial condition but does not require collateral as security for these receivables.

 The Group maintains cash and cash equivalents and short-term investments and long-term investments in various financial 
institutions. These financial institutions are located in the EU, Israel, Europe and US.

3.  Liquidity risk:

 The table below summarises the maturity profile of the Group’s financial liabilities based on contractual undiscounted 
payments (including interest payments):

As of 31 December 2017:

Trade payables

Other liabilities and account payables

Financial derivatives

Bank loan

As of 31 December 2016:

Trade payables

Other liabilities and account payables

Less than 
one year

1 to  

2 years

USD in thousands

9,813

10,265

1,425

2,734

24,237

–

–

–

2,582

2,582

Total

9,813

10,265

1,425

5,316

26,819

Less than 
one year

1 to  

2 years

Total

9,274

8,747

18,021

USD in thousands

–

–

–

9,274

8,747

18,021

XLMedia PLC I Annual Report & Accounts 2017  37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 12:  FINANCIAL INSTRUMENTS continued

(c)  Fair value:
The carrying amounts of the Group’s financial assets and liabilities approximate their fair value.

The fair value of financial derivatives is categorised within level 2 of fair value hierarchy.

(d)  Sensitivity tests relating to changes in market factors:

Sensitivity test to changes in Euro to Dollar exchange rate:

Gain (loss) from the change:

Increase of 10% in exchange rate

Decrease of 10% in exchange rate

Sensitivity test to changes in NIS to Dollar exchange rate:

Gain (loss) from the change:

Increase of 10% in exchange rate

Decrease of 10% in exchange rate

As of 31 December 

2017

2016

USD in thousands 

(3,003)

3,004

(738)

738

(1,038)

1,601

(2,669)

3,040

The sensitivity tests reflect effects of reasonably possible changes in exchange rates on hedging position of the Group for the 
above currencies as of the end of the year. As described in (b) 1 above, these contracts are intended to reduce the Group’s 
exposure to fluctuations in exchange rates on future revenues and expenses. Therefore, although it is expected the above 
effects will be offset by contra effects upon the recording of the revenues and expenses, the timing of these effects may not 
coincide in the same reporting period.

Sensitivity tests and principal assumptions:
The  selected  changes  in  the  relevant  risk  variables  were  determined  based  on  management’s  estimate  as  to  reasonable 
possible changes in these risk variables.

The Group has performed sensitivity tests of principal market risk factors that are liable to affect its reported operating results 
or financial position. The sensitivity tests present the effects (before tax) on profit or loss and equity in respect of each financial 
instrument for the relevant risk variable chosen for that instrument as of each reporting date. The test of risk factors was 
determined based on the materiality of the exposure of the operating results or financial condition of each risk with reference 
to the functional currency and assuming that all the other variables are constant.

The Group does not have significant exposure to interest rate risk.

(e)  Changes in liabilities arising from financial activities:
In 2017 the changes in liabilities arising from financial activities comprise the receipt of a bank loan in the amount of USD 5 
million.

38  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 13:  EQUITY

(a)  Composition of share capital:

Ordinary Shares of USD 0.000001 par value 

100,000,000,000

199,529,655

As of 31 December 2017

Authorised

Issued and 
outstanding

Number of shares

As of 31 December 2016

Authorised

Issued and 
outstanding

Number of shares

Ordinary Shares of USD 0.000001 par value 

100,000,000,000

197,697,423

– 

 In addition to the above issued shares, as of 31 December 2017, 4,822,747 Ordinary Shares are held in trust to satisfy the 
Company’s share based payment plan.

– 

 Subsequent to the reporting date the Company issued 16,000,000 Ordinary Shares, see Note 1.

(b)  Movement in share capital:
1. 

In 2017 the Company issued 1,832,232 Ordinary shares upon the exercise of options.

2. 

In 2016 the Company issued 4,250,269 Ordinary shares upon the exercise of options.

(c)  Dividends paid to equity holders of the Company:

Date

26 February 2016

4 November 2016

7 April 2017

13 October 2017

Total amount

Per share

  USD in millions

5.0

7.5

7.5

8.0

USD

0.025

0.038

0.038

0.040

XLMedia PLC I Annual Report & Accounts 2017  39

 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 13:  EQUITY continued

(d)  Net earnings per share:
Details of the number of shares and income used in the computation of earnings per share:

Year ended 31 December

2017

2016

Net income 
attributable 
to equity 
holders 
of the 
Company

Weighted 
number of 
shares 

Net income 
attributable 
to equity 
holders 
of the 
Company

Weighted 
number of 
shares 

In 
 thousands

USD in 
thousands

In 
thousands

USD in 
thousands

Number of shares and income for the computation of basic net 
earnings

Effect of potential dilutive Ordinary shares *)

For the computation of diluted net earnings 

198,739

3,592

202,331

30,323

195,127

23,937

–

3,711

–

30,323

198,838

23,937

*) Options, see Note 14.

NOTE 14:  SHARE-BASED PAYMENT
The expense recognised in the financial statements for services received is shown in the following table:

Total expense arising from share-based payment transactions

  Year ended December 31, 

2017

2016

USD in thousands

419

646

(a) 

 In August 2013 the Company adopted a Share Option Plan. In December 2017 the Company adopted an additional plan. 
According to the plans, the Company’s Board of Directors is entitled to grant certain employees, officers and other service 
providers (together herein “employees”) of the Group remuneration in the form of equity-settled share-based payment 
transactions.

 Pursuant to the plans, the Company’s employees may be granted options to purchase the Company’s Ordinary shares. 
These options may be exercised, subject to the continuance of engagement of such employees with the Company, within 
a period of eight years from the grant date, at an exercise price to be determined by the Company’s Board of Directors at 
the grant date.

 All grants to Israeli employees through 2017 were made in accordance with Section 102 of the Income Tax Ordinance, 
capital-gains track (with a trustee).

2016 grants
 In 2016, the Company granted options to employees (including directors). The options vest in varying amounts over a 
period of up to four years from the grant date.

The following table lists the inputs used for the fair value measurement of the grants in 2016:

Option pricing model

Exercise price (USD)

Dividend amount (USD)

Expected volatility of the share prices 

Risk- free interest rate (USD)

Expected life of share options (years)

Share price GBP (USD)

Black-Scholes- 
Merton formula

0.85–1.07

0.23–0.34

48.2%–51.1%

0.17%–0.85%

5.2–4.8

0.708 (1.01)–0.9 (1.17)  

The total fair value of these grants was calculated at USD 1.1 million at the grant date (an average of USD 0.28 per option).

40  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 14:  SHARE-BASED PAYMENT continued

2017 grants
 In 2017, the Company granted to employees (including non- executive directors) of the Company 1,030,000 options to 
purchase 1,030,000 Ordinary shares. The options will vest over three years from the grant date and are exercisable up to 
a period of eight years from the date of grant.

 The following table specifies the inputs used for the fair value measurement of the grant:

Option pricing model

Exercise price GBP (USD)

Dividend amount (USD)

Expected volatility of the share price (%)

Risk- free interest rate (GBP curve)

Expected life of share options (years)

Share price GBP (USD)

Black-Scholes- 
Merton formula

1.06 (1.3)–1.34 (1.8)  

0.24–0.33

47.7%–47.9%

0.59%–0.75%

5.2

1.06 (1.3)–1.38 (1.86)   

The total fair value of the options granted was calculated at USD 565 thousand at the grant date (USD 0.55 per option)

 In calculating the cost of share-based payments to be recorded as an expense, the Company includes an estimate of 
forfeiture rates, which are adjusted to actual over the period of vesting.

(b)  Movement during the year:

Share options outstanding at beginning of year

Share options granted during the year

Share options forfeited during the year

Share options exercised during the year

Share options outstanding at end of year

Share options exercisable at end of year

2017

2016

Weighted 
average 
exercise 
price

Number of 
options

Weighted 
average 
exercise 
price

Number of 
options

in thousands

USD in thousands

9,590

1,030

(2,000)

(1,832)

6,788

2,561

0.79

1.71

0.96

0.66

1.01

0.81

11,671

3,789

(1,620)

(4,250)

9,590

2,061

USD

0.68

0.98

0.8

0.36

0.79

0.63

(c) 

(d) 

 The weighted average remaining contractual life for the options outstanding as of 31 December 2017 was 6 years (2016 
– 6.5 years).

 The range of exercise prices for options outstanding as of 31 December 2017 was USD 0.66 – USD 1.8 (2016 – USD 0.15 
– USD 1.07).

(e)  For additional grant subsequent to the reporting date see Note 22(b).

XLMedia PLC I Annual Report & Accounts 2017  41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 15:  TAXES ON INCOME
(a) 

 Profits arising in the Company for 2017 tax assessment will be subject to Jersey tax at the standard corporate income tax 
rate of 0% (2016 – 0%).

(b) 

 Tax law applicable to the Company’s Israeli subsidiaries is the Israeli tax law- Income Tax Ordinance (new version) 1961.

– 

 The Israeli corporate tax rate applicable in 2017 is 24% (2016- 25%).

 In  December  2016,  the  Israeli  Parliament  approved  the  Economic  Efficiency  Law  (Legislative  Amendments  for 
Achieving the Budget Targets for the 2017 and 2018 Budget Years), 2016, which reduces the corporate tax, rate to 
24% (instead of 25%) effective from January 1, 2017 and to 23% effective from January 1, 2018. The effect of the 
change in tax rates on deferred tax balances at 31 December 2016 was immaterial.

–  Amendment to the Law for the Encouragement of Capital Investments, 1959:

 According to the Amendment, a flat tax rate applies to two of the Group subsidiaries’ entire preferred income under 
their status as a preferred enterprise. The tax rate under the Amendment in 2017 and 2016 is 16%.

 The  Amendment  also  prescribes  that  any  dividends  distributed  to  individuals  or  foreign  residents  from  the  preferred 
enterprise’s earnings as above will be subject to withholding tax at a rate of 20%.

– 

 Amendment 73 to the Law also prescribes special tax tracks for technological enterprises, which became effective 
in 2017, as follows:

 Technological preferred enterprise – an enterprise for which total consolidated revenues of its parent company and all 
subsidiaries are less than NIS 10 billion. A technological preferred enterprise, as defined in the Law, which is located in 
the center of Israel will be subject to tax at a rate of 12% on profits deriving from intellectual property.

 Any dividends distributed to “foreign companies”, as defined in the Law, deriving from income from the technological 
enterprises will be subject to a withholding tax at a rate of 4%.

(c)  The tax rate applicable in Cyprus is 12.5%. The Company has a branch in Cyprus.

(d)  The applicable U.S. federal statutory income tax rate for the Company’s subsidiary for 2017 is 35%.

(d)  Final tax assessments:

– 

– 

– 

 In  2017  two  subsidiaries  in  Israel  reached  a  final  tax  assessment  agreement  with  the  Income  Tax  Authorities  in 
Israel  for  the  years  2012  –  2015,  according  to  which  the  subsidiaries  will  pay  additional  taxes  in  the  amount  of 
USD 4.3 million plus interest in the amount of 0.7 million in 18 equal installments carries 4% interest rate and linkage. 
In 2017 the Company recorded an additional tax expenses of USD 1.9 million in respect of this assessment, see (e) 
below.

Two subsidiaries in Israel have received final tax assessment through 2013.

The Company has not received final tax assessments since incorporation.

(e)  Taxes on income included in profit or loss:

Current taxes

Deferred taxes 

Taxes in respect of previous years

Total 

  Year ended 31 December

2017

2016

USD in thousands

6,414

(861)

1,921

7,474

5,436

(20)

–

5,416

42  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 15:  TAXES ON INCOME continued

(f)  Theoretical tax:
The reconciliation between the tax expense, assuming that all the income and expenses were taxed at the statutory tax rate 
(in Jersey) and the taxes on income recorded in profit or loss is as follows:

  Year ended 31 December

Profit before taxes on income

Tax at the statutory rate applicable to the Company

Taxes in respect of previous years

Tax at the domestic rates applicable to profits of the subsidiaries in Israel and Cyprus branch 

2017

2016

USD in thousands

39,345

31,000

–

1,921

5,553

7,474

–

–

5,416

5,416

Total taxes 

(g)  Deferred taxes:
Composition:

Deferred tax liabilities:

Intangible assets 

Deferred tax assets:

Intangible assets 

Allowance for doubtful account 

Employee benefits

Deferred tax benefit 

Deferred tax assets ( liabilities), net

Statements of financial 
position

Statements of profit or 
loss

December 31, 

Year ended December 31, 

2017

2016

2017

2016

USD in thousands

42

667

104

91

862

820

126

(84)

(191)

7

52

26

85

(41)

(660)

(52)

(65)

(861)

83

(42)

130

(20)

The deferred taxes are computed at the tax rates of 23% ,16% and 12% based on the tax rates that are expected to apply 
upon realization (2016 – 24% and 16%).

XLMedia PLC I Annual Report & Accounts 2017  43

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 16:  OPERATING SEGMENTS

(a)  General:
The  operating  segments  are  identified  on  the  basis  of  information  that  is  reviewed  by  the  chief  operating  decision  maker 
(“CODM”)  to  make  decisions  about  resources  to  be  allocated  and  assess  its  performance.  Accordingly,  for  management 
purposes, the Group is organised into operating segments based on the products and services of the business units and has 
operating segments as follows:

Publishing

Media 

Partners Network

–

–

–

The Group owns over 2,300 informational websites in 18 languages. These websites refer 
potential customers to online businesses. The sites’ content, written by professional writers, 
is  designed  to  attract  online  traffic  which  the  Group  then  directs  to  its  customers  online 
businesses. 

The Group’s Media division acquires online and mobile advertising targeted at potential online 
traffic with the objective of directing it to the Group’s customers. The Group buys advertising 
space on search engines, websites, mobile and social networks and places adverts referring 
potential users to the Group’s customers’ websites or to its own websites.

The Group manages marketing partners, whose role is to direct online traffic to the Group’s 
customers for which the Group receives revenues. The Group is responsible for paying its 
partners.  The  Group’s  partner  program  enables  affiliates  to  have  a  single  point  of  contact, 
collection  and  negotiation  for  the  traffic  generated  by  them,  rather  than  engaging  with 
multilateral negotiation, operations and collection from online operators.

Segment  performance  (segment  profit)  is  evaluated  based  on  revenues  less  direct  operating  costs.  Items  that  were  not 
allocated are managed on a group basis.

(b)  Reporting on operating segments:

Year ended 31 December 2017:

Revenues

Segment profit 

Unallocated corporate expenses

Finance income, net

Profit before taxes on income

Year ended 31 December 2016:

Revenues

Segment profit 

Unallocated corporate expenses

Finance income, net

Profit before taxes on income

Publishing

Media 

Partners 
Network 

Total

USD in thousands

62,894

50,309

66,428

19,982

8,310

1,423

46,057

38,384

47,645

13,779

9,903

1,160

137,632

71,714

(30,945)

(1,424)

39,345

103,605

53,323

(23,226)

903

31,000

44  XLMedia PLC I Annual Report & Accounts 2017

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 16:  OPERATING SEGMENTS continued

(c)  Geographic information:
Revenues classified by geographical areas based on internet user location:

Scandinavia 

Other European countries 

North America 

Oceania

Asia

Other countries 

Total revenues from identified locations 

Revenues from unidentified locations

Total revenues 

NOTE 17:  COMMITMENTS AND LIENS

  Year ended 31 December 

2017

2016

USD in thousands

38,250

41,621

29,665

3,493

10,940

3,766

127,735

9,897

33,054

28,295

21,724

4,951

178

2,037

90,239

13,366

137,632

103,605

(a)  Leases
Group companies (as lessee) have entered into commercial real estate lease agreements. The leases are non-cancellable for 
periods of between 2-3 years with annual lease fees of approximately USD 1,608 thousands.

The Group recorded fixed liens on long-term bank deposit in connection with these agreements (see Note 6).

(b) 

 As collateral for subsidiary’s bank loan, fixed charges have been placed on the subsidiary’s share capital and goodwill and 
floating charges charge on the subsidiary’s assets.

NOTE 18:  BALANCES AND TRANSACTIONS WITH RELATED PARTIES

(a)  Balances:

Current liabilities:

Management fees and other short-term payables

Non-current liability 

(b)  Benefits to key management personnel: *)

Short-term benefits and other

Cost of share-based payments

*) Includes directors.

As of 31 December

2017

2016

USD in thousands

1,080

125

1,011

112

As of 31 December

2017

2016

USD in thousands

1,781

37

1,818

1,790

47

1,837

XLMedia PLC I Annual Report & Accounts 2017  45

 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements
For the year ended 31 December 2017

NOTE 18:  BALANCES AND TRANSACTIONS WITH RELATED PARTIES continued

(c) 

 Transactions with related parties:

Management fees to shareholders *)

Cost of share based payments 

  Year ended 31 December

2017

2016

USD in thousands

992

3

995

619

68

687

*)  Including fees paid in 2017 to key management personnel USD 440 thousands (2016- USD 440 thousands).

(d)  Service Agreements
The  Group  signed  a  service  agreement  with  a  consulted  who  then  also  a  shareholder.  The  agreement  was  terminated  in 
August 2017. The management fees and termination agreement costs for the year ended 31 December 2017 were USD 552 
thousands (2016- USD 180 thousands).

NOTE 19: 
The post-employment employee benefits are financed by contributions classified as defined contribution plans.

POST -EMPLOYMENT BENEFITS

Expenses in respect of defined contribution plans

  Year ended 31 December

2017

2016

USD in thousands

1,510

1,083

NOTE 20:  SUPPLEMENTARY INFORMATION TO THE STATEMENTS OF PROFIT OR LOSS

Employee benefit expenses are included in *):

Cost of revenues

Research and development 

Selling and marketing

General and administrative 

*) Includes cost of share- based payment.

  Year ended 31 December 

2017

2016

USD in thousands

12,182

4,449

5,882

7,131

8,889

2,226

3,703

6,288

29,644

21,106

46  XLMedia PLC I Annual Report & Accounts 2017

 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements

NOTE 21:  LIST OF MAIN SUBSIDIARIES

2017

2016

Shares 
conferring 
voting rights

Shares 
conferring 
rights to 
profits

Shares 
conferring 
voting rights

Shares 
conferring 
rights to 
profits

%

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

%

100

100

100

100

54

100

100

–

100

100

100

100

54

100

100

–

Webpals Holdings Ltd

Webpals Systems S.C Ltd 

Dau-Up Clicksmob Ltd (formerly ExciteAd Digital Marketing Ltd.)

Marmar Media Ltd

Webpals, Inc.

XLMedia Finance Limited

XLMedia Publishing Limited

NOTE 22:  SUBSEQUENT EVENTS
(a) 

 In January 2018, the Company announced that it has agreed to acquire a network of leading Finnish gambling informational 
websites for a total cash consideration of up to EUR 15 million.

(b) 

(c) 

 In January 2018, the Company granted 3,000,000 options to employees (including to the Company’s CEO and other key 
management personal), exercisable to 3,000,000 ordinary share in an exercise price of GBP 2.02 per share.

 In January 2018, the Company raised from the issuance of Ordinary shares a net amount of approximately GBP 30.6 million, 
see Note 1.

XLMedia PLC I Annual Report & Accounts 2017  47

 
  
 
 
 
 
 
Advisers

Registrars:

Link Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent BR3 4TU

Nominated Adviser and Joint Corporate Broker:

Cenkos Securities plc
6.7.8. Tokenhouse Yard
London
EC2R 7AS

Joint Corporate Broker:

Joh. Berenberg, Gossler & Co. KG
60 Threadneedle Street
London
EC2R 8HP

Auditors to the Company:

Kost Forer Gabbay & Kasierer (a member of Ernst & Young Global)
3 Aminadav Street
Tel Aviv 67067
Israel

Registered Office:

12 Castle Street
St. Helier
Jersey
JE2 3RT

Public Relations adviser to the Company:

Vigo Communications
180 Piccadilly
London
W1J 9HF

Company Secretary:

Mr. Yehuda Dahan
6 Agias Marinas Yermasogeia
Limassol
Cyprus 4044

48  XLMedia PLC I Annual Report & Accounts 2017

Contents

2017 Highlights

Chief Executive Officer’s Review

Financial Review

DIRECTORS AND GOVERNANCE

Board of Directors

Directors’ Report

2017 FINANCIALS

Independent Auditors’ Report

Consolidated Financial Statements:

Consolidated Statements of Financial Position

Consolidated Statements of Profit or Loss and Other Comprehensive Income

Consolidated Statements of Changes in Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

FURTHER INFORMATION

Advisers

PAGE

  1

2

5

6

7

12

15

17

18

19

21

48

 
 
 
 Financial
Statement

2017 ANNUAL REPORT 
AND FINANCIAL STATEMENTS

www.xlmedia.com