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American Campus Communities

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FY2019 Annual Report · American Campus Communities
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Company Registration number: 04799195

Access 
Intelligence Plc 
Annual Report

For the year ended 30 November 2019

Access Intelligence is a 
tech innovator, delivering 
high quality SaaS 
products that address the 
fundamental business 
needs of more than 3,500 
global brands in the PR, 
communications and 
marketing industries.

London, England

accessintelligence.com

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Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCContents

Business Overview 

Chairman’s Statement 

The Access Intelligence portfolio 

Current trading 

An expanding portfolio that delivers innovtion and scale 

Investing in people to thrive 

A brand identity that delivers a platform for growth 

Strategic Report 

The new era of reputation management 

Risk management 

Corporate Governance 

Directors and Advisers 

The Board 

Directors’ Report 

Corporate governance 

Independent auditor’s report 
to the members of Access Intelligence Plc 

Financial Statements 

Consolidated Statement of Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Changes in Equity 

Consolidated Statement of Cash Flow 

Notes to the Consolidated Financial Statements 

Company Statement of Financial Position 

Company Statement of Changes in Equity 

Notes to the Company Financial Statements 

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Chairman’s 
Statement

We live in times of exceptional change with 2019-
2020 representing a year of intense volatility in 
business, politics and media. This has culminated in the 
COVID-19 pandemic which has driven, in just a matter 
of weeks, fundamental changes in how every business 
operates. 

It will take time to fully understand the longer-
term implications of this crisis but already we are 
seeing direct impact on short-term global economic 
stability and business decision making.  In the media, 
communications and marketing industries, some of the 
most immediate effects have been to accelerate the 
evolution of consumer behaviour. This includes trends 
such as a reliance on social media networks to keep up 
to date in a fast-moving news environment. 

The immediacy and speed of communication is 
changing the fundamentals of brand engagement 
by forcing reappraisal of the channels, content 
and audiences important to reputation. It further 
compounds the ongoing disruption to the relationship 
between governments, business, media and the public.

Our ambition is to be at the forefront of supporting 
brands to navigate this new reality, especially in 
times of crisis. Our portfolio of Vuelio, Pulsar and 
ResponseSource provides the insights, monitoring, 
evaluation and networking tools that enable our 3,500 
customers to deliver truly effective communications. 
Today, the breadth of our product portfolio and 

expertise of our product engineering team means that 
we can move fast to put our customers ahead of their 
audiences’ needs. 

In the last week, this led to us responding to our clients’ 
communications challenges by launching bespoke 
COVID-19 political monitoring; audience trends 
analysis based on the online conversation to overcome 
the collapse in face to face market research; and 
dedicated product offerings for front line, emergency 
organisations. It shows the strength of our portfolio 
which provides intelligence and workflow tools that 
span the entire reputation landscape - editorial media, 
social media and politics. 

2019: a year of growth 
Over the last year, we scaled as a result of the 
integration of Vuelio and ResponseSource alongside 
the completion of product enhancements and 
acquisition of Pulsar, the audience insights and social 
listening platform. Pulsar complements our existing 
portfolio which  includes Vuelio, the platform that 
helps organisations make their story matter and 
ResponseSource, the network connecting journalists 
and influencers to the resources they need.

Pulsar is a particularly exciting addition to Access 
Intelligence because it strengthens the Group’s 
technology, data and research capabilities. By 
combining conversational and behavioural signals 
from leading digital channels, Pulsar enables brands to 

6

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCPeople first 
With the rapid expansion of the Group, it became 
necessary to relocate our offices and so in November 
2019 Access Intelligence moved to Hatton Garden. 
The new space is designed to foster collaboration 
between each subsidiary with shared workspaces 
and a town hall meeting space for hosting clients and 
networking events. It has had an immediate and highly 
positive effect on overall productivity and wellbeing, 
contributing to our goal of being the employer of 
choice for talent in our sector. 

Future focused 
In an uncertain business environment, we are an agile, 
innovative business focused on sustainable growth. 
The results we’ve seen demonstrate the ongoing 
commitment and dedication of our team. I would like to 
thank each one of them for their support.  

I look forward to working with you into the future and 
updating you as we continue our journey to transform 
the market and deliver on our vision of powering open 
and effective communication between people, brands 
and government.

C Satterthwaite 
Chairman 
3 April 2020

understand online conversations across social media, 
to then determine with which communities to engage. 
It is market leading technology combined with an 
innovative team who have quickly integrated into the 
Group. 

Group Performance 
Each company within Access Intelligence is a software 
as service (SaaS) business, which remains a secure and 
highly sustainable model with a growing, recurring 
revenue base of subscriptions typically on annual or 
multiyear contracts. This model means the Group’s 
companies are building resilience to a financial 
downturn with operations underpinned by long term 
visibility of contracted revenue. It provides the ability to 
develop opportunities within a changing market while 
operating in a highly efficient cost structure. 

Growth strategy 
Despite dramatic market uncertainty, the Access 
Intelligence Board and Leadership team are committed 
to building a market leading and profitable business. 
Our strategy is to grow through a combination of 
product innovation and acquisition. This is evidenced 
by the addition of Pulsar to the Group, a year after 
acquiring ResponseSource. Their successful integration 
demonstrates our ability to work fast to identify and 
capitalise on technology and client synergies that 
open new revenue, global markets and development 
opportunities.  

In 2019, we continued to invest in our technology and 
product development within an overarching framework 
of improving user experience through integrating 
platforms. This will provide us with greater functionality, 
including most recently the ability to move the entire 
office almost overnight to secure home working. 

There were new solutions for clients including 
newsrooms, improved and more closely integrated 
political services, and secure authentication and data 
management features for the public sector. This went 
hand in hand with improved means of enriching media 
content and data, improving margins and mitigating 
supply chain risk.

Business Overview

7

The Access Intelligence  
Portfolio

Vuelio

In the age of information overload when it’s harder than ever to cut through the noise, Vuelio helps organisations 
make their story matter providing monitoring, insight, engagement and evaluation tools for politics, editorial and 
social media in one place

It helps clients determine who and what is most influential to their audience and brand. Then, with a wealth 
of reporting and relationship management options, they get real-time feedback to create even more effective 
communications.

From MPs to journalists, expert bloggers to YouTube stars, Vuelio provides influencers with timely and relevant 
content, while giving them the insight and connections they need for their communications to have impact.

The technology is used by more 3,000 organisations across the world, from large enterprises and communications 
agencies to public sector bodies and not-for-profits.   

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Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCThe Vuelio Software Suite

Media Database

Stakeholder Management 

The Vuelio Media Database provides all the 
information clients need to better understand and 
connect with the people that matter to their story, topic 
or campaign. 

Keeps contact consistent with journalists and influencers 
across teams by having a single, centralised online hub 
that details every interaction with key stakeholders. 

Influencer Database 

The UK’s largest blogger database with specialist 
influencers that matter to clients’ audiences. 

News Distribution 

Press Office Management

Streamlines an entire communications strategy with a 
centralised campaign centre. 

FOI Manager

Clients tell their story the way they want to, with fast 
and flexible press release distribution and the ability to 
gauge impact by viewing live engagement rates. 

Manages the Freedom of Information process. Keeps 
track of deadlines, processes statistics and quickly 
generates reports on the number and type of requests, 
as required by the FOI Act 2000. 

Online Newsrooms 

Public Affairs

Makes content easily available to journalists, 
stakeholders and influencers in a branded, 
customisable online newsroom. 

Clients can monitor Parliament, engage with political 
stakeholders and contribute to policy – all on one 
comprehensive public affairs platform. 

Media Monitoring 

Political Monitoring

Keeps clients ahead of breaking news and coverage 
with tailored alerts for broadcast, print, online and 
social media.  

Vuelio Political Monitoring gives full visibility of 
everything that’s happening across the spectrum 
of Government, Parliament and social media, with 
tailored political content. 

Media Analysis & Reporting

Allows clients to understand their impact by analysing 
how their story was received with practical insight to 
make future communications work even better. 

Canvas 

When the time comes to report activity, Canvas 
allows the instant generation of a summary report of 
news stories, social media activity, video and audio 
from across the web and offline. 

Political Database

The Vuelio political database is a who’s who of the UK 
and European political landscape, constantly updated 
to reflect changes as they happen. 

Business Overview

9

ResponseSource

ResponseSource is a network that connects media and influencers to the resources they need, fast.

More than 30,000 journalists and content creators use ResponseSource to secure the insight, information and 
connections they need from a selected range of trusted and reliable contacts.

To them, we’re a proven resource for creating high quality, expert content. 

And for PR and comms professionals, we’re the industry’s worst-kept secret, an established way to secure the 
attention of the most important media and influencers.  

Journalist Resources

Journalist Enquiry Service 

Freelance Profiles 

The Journalist Enquiry Service provides relevant, timely 
requests direct from thousands of top journalists at 
national, consumer and trade publications.

Thousands of journalists use ResponseSource services 
to showcase their portfolio, biography and cuttings 
– allowing them to easily share their profile while 
keeping control of their contact details. 

Press Release Wire 

Media Jobs 

News distributed through the ResponseSource Press 
Release Wire reaches a verified network of journalists, 
from feature writers to news desks, print, broadcast and 
online in relevant sectors.  

A comprehensive database of the best opportunities 
in media to help all stakeholders find their next PR or 
journalism role. 

10

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCPulsar

Pulsar is the leading AI-powered audience intelligence platform. Combining conversational and 
behavioural signals from the world’s leading digital destinations, Pulsar helps brands understand their 
audiences better and create messages that matter to them.

TRAC

CORE

The most advanced social listening and insights tool 
on the market, Pulsar TRAC uses AI to help customers 
analyse public conversation topics from open and 
premium data sources, seamlessly breaking down 
those audiences into communities of interest to guide 
marketing strategy and activation.

The one-stop-shop monitoring tool for owned-
channel analytics, Pulsar CORE allows customers to 
monitor the growth of their audience, benchmark 
against competitors, and track the performance of 
content across channels, from social media to Google 
Analytics.

TRENDS

Research

The ‘Google Trends for social media’, Pulsar 
TRENDS allows customers to track the momentum of 
conversation topics on social media in real time at both 
the global and local level, with historical data going 
back 14 years.

Blending some of the brightest minds in audience 
intelligence with custom analytics models by industry, 
Pulsar works with leading brands in continuous and 
one-off research engagements, integrating quantitative 
and qualitative methodologies to turn audience data 
into strategic insight.

Business Overview

11

Current trading

Continued growth in Vuelio 
and ResponseSource whilst 
integrating Pulsar 

The combined Vuelio and ResponseSource business 
continued to scale throughout Q1 2020. This 
accelerating growth was underpinned by a seven 
percentage point increase in renewal rates by value 
compared to Q1 2019. 

The integration of Pulsar within the wider Access 
Intelligence business also proceeded at pace. Pulsar’s 
UK staff were co-located into the Group’s new 
head office in December 2019 and the process of 
migrating CRM and accounting systems commenced. 
This migration is expected to complete in Q2 2020 
and the Pulsar commercial and finance teams are 
now reporting into Group functions. Product synergy 
savings have already been identified and development 
activity to deliver social media cost savings across the 
Group has been scheduled.

COVID-19 Update

Since the outbreak of COVID-19, the global economy 
has entered a period of significant turbulence. 
The combined impact of the contagion and drastic 
measures taken by governments, including social 
distancing and self-isolation have slowed the flow of 
people, goods and the economy as a whole. 

The Access Intelligence leadership team are monitoring 
in real-time client and market feedback to assess risk. 
At present there are no discernible trends being seen 
for the Group as a whole with COVID-19 currently 
having a variable impact on clients and prospects 
according to country, industrial vertical, product type 
and by scale of organisation. There has been, for 
example, a slowdown in demand from brand led PR 
agencies and we are closely monitoring our smaller 
freelance clients where the risk of default is considered 
to be greater. In contrast, we have seen an increase 
in demand in some areas as ‘new’ opportunities have 
emerged. This has seen increased demand for Vuelio 
stakeholder monitoring, media management and 
Pulsar’s online audience analysis which is replacing 
face to face market research to understand audience 
behaviour. 

12

Whilst it is too early to draw conclusions, it does prove 
the strength and range of the Access Intelligence 
product portfolio which provides significant resilience 
against market volatility. 

The Access Intelligence Board and Leadership team 
have moved quickly to put in place robust measures to 
reduce exposure to financial risk while also ensuring 
the company can continue to unlock new opportunities 
in this changed market. All employees were moved 
quickly to working from home which has proved 
successful with continued progress in sales, renewals, 
product development and both customer and business 
support functions. The Group’s business continuity 
strategy in respect of COVID-19 is outlined within Risk 
Management on page 21.

The leadership team has continued to focus on product 
innovation as the Company seeks to unlock new 
market opportunities that are evolving in this changed 
business, media and political environment. These 
include

 - A real time Vuelio stakeholder resource launched 
in March 2020. Developed to address increased 
investment in crisis/political monitoring and 
stakeholder strategies, it includes a daily bulletin 
summarising stakeholder and media commentary 
on COVID-19 provided with toolkits and in-depth 
insights.

 - Understanding that audience research has to 
change and will create demand for new ways 
to understand culture and audience behaviour, 
the Group also launched ‘Pulsar: Mapping The 
New Normal’ in March 2020. This explores the 
behavioural shifts taking place in response to 
COVID-19 with publication of weekly insight 
snapshots that evidence cultural shifts using data 
from social media, search, news and web analytics.

 - The Company is soon to launch Pulsar Live 

Audiences a new method of collating audience 
analysis and completing market research. Rather 
than asking users to collect and analyse their own 
data, Pulsar will collect audience data from key 
verticals, and analyse by matching and pre-empting 
the research questions brands and agencies have.

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCIn summary 

These are challenging circumstances but the Group 
has had an encouraging Q1 and the organisational 
response to COVID-19 has been fast and proactive 
to secure business and open new opportunities. The 
product innovations identified demonstrate the strength 
of the Group’s leadership, technical expertise and 
market insight. This approach will be vital to business 
performance in 2020.

Business Overview

13

 
An expanding portfolio that 
delivers innovation and scale

Access Intelligence is made up of innovative tech 
companies that deliver high quality SaaS products 
addressing the fundamental business needs of the PR, 
marketing and communications industries by providing 
audience insight and reputation management. Into 
the future, the ambition of the Group is to develop 
a next-generation intelligence marketplace that 
removes inefficiency in the flow of information between 
organisations, government, media and the public. 

This will be achieved by bringing technologies together 
to create a platform that enables open, real-time 
communication between a trusted network of opinion 
leaders from education, business, government, 
media to influencers who are able to reengage with 
communities disenfranchised by fake news and 
spam. These communities already exist but typically 
in isolation of each other – Access Intelligence will 
provide the platform to efficiently connect and expand 
based on value and expertise. 

Audience intelligence 
In line with this strategic focus, in October 2019 the 
Group acquired Pulsar, the audience insights and 
intelligence platform. This brought immediate benefits 
including a strengthening of technology and research 
capability while opening new product, client and 
revenue opportunities. 

The Pulsar product capability and existing client set 
gives the Group an opportunity to broaden targeting 
beyond the PR and communications sectors to the 
marketing and advertising industries at a time when 
there is increasing convergence between the disciplines.  
The PR and communications industry is worth £14.9bn 
(PRCA/Norstat: 2019), and whilst healthy, the sector 
is undergoing transformation driven by convergence 
with the broader marketing sector. This convergence 
is led by the rise of influencer and content marketing, 
“earned media” tactics that have much in common with 
traditional PR and are outperforming “paid media”. 

Influence can change in real time across multiple 
platforms which means companies today need a 
‘single’ live view of who is important to clients and 
their reputation, including understanding when and 
how to engage. This insight is increasingly important 
to marketers who use media, political and influencer 
insight, monitoring and analysis not only to define 
marketing delivery but also to test market messaging 
and determine ROI. By combining media, influencer 
and political intelligence in one place, Access 
Intelligence will deliver a new breed of solution in 
this rapidly developing market that will drive scalable 
growth. 

Technology driven efficiencies 
Alongside the Group’s focus on innovation has been 
an ongoing emphasis on realising efficiencies and 
profitability through the application of technology and 
machine learning. In 2019, a significant number of 
sales and administrative processes were automated to 
achieve cost savings.

The Finance Team have fully integrated NetSuite, 
a cloud based software for all the Group’s key 
finance processes. NetSuite automates key financial 
processes and has freed up the team’s time for key 
financial projects. One of which is project-managing 
the implementation of Configure, Price Quote (CPQ), 
which will enhance both the Sales and Finance 
functions. CPQ will help automate the generation of 
quotes through programmed sets of rules and increase 
the accuracy and speed of fee estimates, proposals 
and contract creation, which in turn will relinquish the 
Sales Teams of admin burden.

At the same time, the Product Development function has 
automated key elements of product testing and code 
deployment, speeding up the roadmap from ideation 
to roll out and client benefit, while greatly expanding 
the use of product usage analytics and event tracking 
to help us better understand our clients and inform our 
roadmap.

14

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCInvesting in people to thrive 

In 2019, Access Intelligence implemented a people 
and talent management programme reflecting our 
understanding that success and growth relied on 
attracting and retaining the very best. This included 
investing in creating a workplace that was conducive 
to employee wellbeing and designed to meet 
environmental and sustainability standards.  

meeting hubs and a large Town Hall for presentations. 
It has already had significant impact on team morale 
and productivity, and enables the Group to host events 
in-house. This has already included ‘accesswellbeing’ 
yoga sessions for PR and communications professionals 
alongside political panel sessions with clients and 
prospects.  

Since 2018, the number of employees has more than 
doubled from 93 to 189 largely through the addition 
of 47 ResponseSource and 49 Pulsar colleagues along 
with some limited organic growth. This led Access 
Intelligence to identify and then secure new office 
space that would accommodate all of the team in one 
location close to clients and prospects. In October 
2019, the Group relocated to The Johnson Building, 
a landmark location at the heart of London’s newly 
emerging marketing agency district. The workspace is 
highly conducive to collaboration with break out areas, 

A leadership ready for the future 
In the last year, several senior hires were made to 
strengthen the Group leadership capability around 
core growth functions. This included recruiting Group 
Heads of HR, Marketing and promoting from within 
to create Group Heads of Customer Excellence and 
Commercial Development. At the same time, the Group 
invested in developing the junior-mid level managers 
with 29 completing programmes in the foundations of 
management and business.

“Everyone is open to change and wants to improve. Senior management 
are open to feedback and passionate about what they do.” 

Team development 

During the year, the Group invested in a dedicated 
people programme.  Initiatives to build team capability 
included departmental lunch and learns, leadership 

and management training with regular employee 
surveys to understand where more support might be 
needed.

“Great people, with more responsibility and ownership 
of projects than in previous roles.” 

Recognising that a high proportion of the team join in 
their first or second jobs, the Group introduced bespoke 
induction training programmes to help new joiners 
quickly feel an active part of the company. 

Within the Commercial team, a Sales Academy was 
formalised to deliver 30 separate internal training 
sessions in a way that ensured each individual was in 

control of their learning and can easily identify any 
gaps in their core knowledge.

“There is a lot of opportunity for learning and 
development at the company, with a strong emphasis 
put on personal development, from our CEO down.” 
Comment from employee survey 2019

“There is a lot of opportunity for learning and development at the company, 
with a strong emphasis put on personal development, from our CEO down.”

Business Overview

15

A brand identity that delivers 
a platform for growth

In line with the Access Intelligence ambition and strategic 
focus, there was a need to evolve the Group’s marketing 
to create a consistent brand that would deliver market 
stand out and raise awareness of the strength of the 
portfolio. The rebrand was complete in November 2019 
and has had positive client and industry response. 

and communications landscape. Activated through 
integrated marketing including PR, events, awards, 
digital advertising and thought leadership, the strategy 
has increased awareness, engagement and improved 
the effectiveness of marketing spend.

The rebrand was undertaken as part of the Group 
marketing strategy which is based on customer and 
market insight. The objective is to build understanding of 
each portfolio company and position as the technology 
partner for customers to identify opportunities for 
engagement and capitalise in a changed marketing 

As part of this approach, in November the Vuelio Blog 
Awards were relaunched as the Online Influence Awards 
to broaden the reach and create new opportunities to 
engage brands and marketing agencies. The Awards, 
coupled with the Vuelio influencer survey, continues 
to put the organisation at the heart of the influencer 
marketing industry in the UK. 

16

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCStrategic 
Report

The Access Intelligence Group is a high 
growth set of companies with a shared vision 
of applying technology to power open and 
effective communications to improve the 
relationship between government, business, 
media and the public. Realising this vision 
relies on market leading products alongside 
scalable innovation to unlock new global 
markets and accelerate growth powered by 
our people. The long term strategy is to create 
a next-generation intelligence marketplace 
that removes inefficiency and improves the 
flow of information between all stakeholders.

Results

During the 2019 financial year, the Group has 
continued to deliver organic growth and increase 
adjusted EBITDA profitability, whilst completing the 
acquisition of Pulsar to add significant scale and 
technological advancement.

One of the key financial metrics monitored by the 
board is the change in the customer Annual Contract 
Value (‘ACV’) base year-on-year. This metric reflects 
the annual value of new business won, plus upsells into 
our existing customer base, less any customer losses. It 
is an important metric for the Group as it is a leading 
indicator of future revenue. During 2019, the Group’s 
ACV base grew organically by £1.3 million (10.4%) 
to £13.7 million. Including the impact of the Pulsar 
acquisition, the Group’s ACV base stood at £18.1 
million at 30 November 2019.

Revenue from continuing operations increased by 51% 
year-on-year to £13,429,000 (2017: £8,888,000). 
Recurring revenue comprised 97% of the total (2018: 
99%), with sales teams incentivised to focus on high 
contribution SaaS products. Vuelio revenue grew by 
5.6% to £9,154,000 whilst ResponseSource revenue 
for the year was £3,462,000. Pulsar revenue for 
the post acquisition period from 8 October to 30 
November 2019 was £813,000. 

The Group’s continuing operations delivered 
adjusted earnings before interest, tax, depreciation 
and amortisation (Adjusted EBITDA) for the year of 
£805,000 (2018: profit of £34,000). Adjusted EBITDA 
excludes non-recurring administrative expenses of 
£1,777,000 (2018: £473,000), a share of loss of 
associate of £201,000 (2018: £222,000), and a share 
based payments charge of £63,000 (2018: £Nil). The 
Group’s earnings before interest, tax, depreciation 
and amortisation (EBITDA) loss from continuing 
operations for the year was £1,236,000 (2018: loss of 
£661,000). 

Adjusted EBITDA excluding Pulsar was £1,118,000 
whilst EBITDA excluding Pulsar was a loss of 
£923,000.

Loss before taxation from continuing operations was 
£2,894,000 (2018: £1,717,000). In arriving at the loss 
before taxation, the Group has incurred £93,000 of 
net financial expense (2018: £160,000) and charged 
£1,863,000 in depreciation and amortisation (2018: 
£896,000).

The Group did not have any discontinued operations 
during the year (2018: loss of £155,000). Further 
information relating to prior year discontinued 
operations is provided within Note 6 to the 
consolidated financial statements.

2020 will see continued focus on growth in revenue 
and gross margin, whilst the Group further develops its 
product suite.

Loss per share

The basic loss per share from continuing operations 
was 3.44p (2018: 2.98p). Basic loss per share from 
discontinued operations was 0.00p (2018: loss of 
0.34p).

Business Overview

17

Cash

Dividend

In October 2019, the Group raised £3,300,000 
before expenses by the issue of 6,346,153 Ordinary 
5p shares at a price of 52p per share. The funds were 
raised to fund working capital plus acquisition and 
integration costs for Pulsar, plus repayment of all of the 
outstanding 12% June 2020 loan notes. 

Cash at the year-end stood at £2,001,000 (2018: 
£5,300,000) whilst net cash, calculated as cash held 
less loan notes and other loans, was £1,978,000 
(2018: net cash of £4,223,000).

Key performance indicators

Management accounts are prepared on a monthly 
basis and provide performance indicators covering 
revenue, gross margins, EBITDA, result before tax, 
result after tax, cash balances and recurring revenue. 
The key performance indicators for the year are:

£’000 
Continuing Operations

2019

2018 

Revenue

Gross margin (%)

Adjusted EBITDA

EBITDA loss

Loss before taxation

Loss after taxation

Cash balances

Recurring revenue

13,429

75%

805

(1,236)

(2,894)

(2,160)

2,001

13,010

8,888

70%

34

(661)

(1,717)

(1,355)

5,300

8,801

These performance indicators are measured against 
both an approved budget and the previous year’s 
actual results. Further analysis of the Group’s 
performance is provided earlier in this Strategic Report.

Each month the Board assesses the performance of the 
Group based on key performance indicators. These 
are used in conjunction with the controls described in 
the corporate governance statement and relate to a 
wide variety of aspects of the business, including: new 
business and renewal sales performance; marketing, 
development and research activity; year to date 
financial performance, profitability forecasting and 
cash flow forecasting.

As a result of the significant investment the Company 
has made in the strategic product innovation and sales 
development, the directors do not propose to pay a 
dividend for 2019 (2018: £Nil). 

Principal business risks 
and uncertainties

The developing nature of the business dictates that the 
Board understands the market in which it competes 
and the strategy that it is implementing. The Statement 
of Corporate Governance notes the objectives and 
mechanisms of internal control. Monthly Board 
meetings are held, where strategy is discussed and 
decisions taken, supplemented by more regular 
operational meetings held by the management team. 

The Board regularly assesses risks and is of the belief 
that internal control, risk management and stewardship 
are integral to the proper management of the business. 
Further information in relation to risk management is 
provided on page 21 of the Strategic Report and within 
Note 21 to the consolidated financial statements.

The Board also assesses the appropriateness of 
preparing the financial statements on a going concern 
basis and their considerations in respect of the risks 
relating to going concern are outlined within the 
Directors’ Report on page 28.

Financial instruments

The Group’s operations are subject to a variety of 
financial risks, most notably the effect of credit risks. 
Liquidity risks are set out on page 21 of the Strategic 
Report and in Note 21 to the consolidated financial 
statements. At the year end the Group had no bank 
borrowings or overdrafts, but had a total of £23,000 
of other loans. The Group held £2,001,000 of bank 
deposits.

1% (2018: 4%) of the Group’s revenue is invoiced in 
a currency other than sterling. Accordingly, foreign 
exchange risk is not considered a significant risk. To 
date the magnitude of Euro, US dollar and Australian 
dollar-based sales has been such that we have not 
hedged the currency exposure. At 30 November 2019 
there were no open exchange contracts.

18

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCThe most significant financial risk to which the Group is 
exposed is that of the credit worthiness of our customer 
base. Around 25% (2018: 40%) of the Group’s 
revenue from continuing operations is contracted with 
the public sector where the directors have judged the 
credit risk to be minimal.

The remaining sales are with the private sector where 
we have experienced a small incidence of bad debts. 
We have not considered it necessary to take out credit 
insurance for the following reasons:

 - almost all customers are invoiced in advance;
 - most receivable balances are not of a high value;
 - no significant concentration of receivable balances 

are with any one customer;

 - and in many cases, we have the ability to switch off 
the service the moment a debt becomes overdue.

The Group holds a number of deposits with UK tax 
payer-owned banks or well-known high street banks. 
In recent years we have become increasingly aware 
that even financial institutions such as banks are 
not immune to financial risk. That said, the directors 
review the financial position of their deposit holders 
on a regular basis and are satisfied with their credit 
worthiness at this time.

Information about the use of financial instruments 
by the Group is given in Note 20 to the financial 
statements. The Group has also previously issued 
convertible loan notes as disclosed in Note 17 to the 
financial statements.

Business Overview

19

The new era of reputation 
management

The market for reputation management is expanding. 
The PR and communications industry is worth £14.9bn 
(PRCA/Norstat census (2019) – 8% growth YoY 2018 
– 2019) and while healthy, the sector is undergoing 
transformation driven by convergence with the broader 
marketing sector. This convergence is led by the rise 
of influencer and content marketing, “earned media” 
tactics that have much in common with traditional PR 
and are outperforming “paid media”. 

Macro business and socioeconomic trends are also 
rapidly changing the communications landscape. 
These include the fragmentation of traditional 
media, exponential take up of social media and the 
increasingly direct link that company reputation has 
with share price performance.  The speed of social and 
its potential risks are prompting in-house teams to take 
back control of their marketing and communications 
activities from agencies – and the CMO is taking full 
ownership of budgets with “influence” at the heart of a 
combined discipline.  

Taken together, these trends demonstrate a 
convergence not only between PR and marketing 
but also in the production and sharing of information 
between the public, business, policy makers, media and 
online influencers. We live in a world of ‘information 
overload’ where finding credible, expert information is 
challenging, as is identifying who is most influential on 
a topic or to a business. 

Influence can change in real time across multiple 
platforms which means companies today need a 
‘single’ live view of who is important to customers and 
their reputation, including understanding when and 
how to engage. This insight is increasingly important 
to marketers who use media, political and influencer 
insight, monitoring and analysis not only to define 
marketing delivery but also to test market messaging 
and determine ROI. This is driving growth with the 
£36.5bn (PWC: 2018) marketing industry forecast to 
increase spend on marketing technology software by 
27% in the next four years (Forrester: 2018).

As the only platform to combine media, influencer 
and political intelligence in one place, the Access 
Intelligence Group delivers a new breed of solution 
in this rapidly developing market. As we invest in our 
people and technology to accelerate the development 
of our data insights services, we increasingly will 
connect to the present and future needs of the PR and 
Communications professionals but also to the “New 
CMOs”. Our ambition is to develop the platform that 
informs, enriches and empowers existing networks and 
provides the contacts – and the intelligent context – to 
create new ones.

20

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCRisk 
management

The Group’s activities expose it to a variety of financial 
risks which are managed by the Group and subsidiary 
management teams as part of their day to-day 
responsibilities.

 - We are growing our sales and marketing teams 

across the Group in a controlled manner;

 - We make time and funds available for staff training;
 - We incentivise through balanced sales commission 

The Group’s overall risk management policy 
concentrates on those areas of exposure most relevant 
to its operations. These fall into seven categories:

 - Competitive risk — that our products are no longer 

competitive or relevant to our customers;

 - Cash flow and liquidity risk — that we run out of the 

cash required to run the business;

 - Credit risk — that our customers do not pay;
 - Key personnel risk — that we cannot attract and 

retain talented people;

 - Capital risk — that we do not have an optimal 

structure to allow for future acquisition and growth; 

 - COVID-19 and business continuity risk – that the 

current COVID-19 pandemic could affect business 
continuity; and

 - Political risk – that the political landscape could 
adversely affect growth or our clients’ ability to 
trade normally.

Competitive risk

All of our businesses are active in competitive markets. 
These markets are predominantly UK based but 
nevertheless face global competition. To succeed 
we need staff with the appropriate skills, offering 
state of the art product and service solutions at 
competitive prices. They need a full understanding of 
the benefits and attributes of our products as well as an 
understanding of competitor products. They also need 
to know about sales opportunities on a timely basis.

As a small company, with limited resources, we need 
to manage our product investments with care and we 
tackle these risks as follows:

 - We encourage investment as needed to maintain 

our market leading status through product research 
and development;

schemes; and

 - We monitor individual sales person performance, 

taking action where necessary.

Cash flow and liquidity risk

As a Group we support the cash requirements of 
three individual trading units, all of which have 
their individual working capital requirements during 
a trading month. At the end of 2019 we had no 
bank borrowings (2018: Nil), no loan notes (2018: 
£948,000) and £23,000 (2018: £129,000) of other 
loans. As an acquisitive business which also invests in 
its existing infrastructure continually, the need to project 
future requirements is important. To encourage tough 
cash management and good planning we manage 
cash as follows:

 - We collect and communicate a weekly cash 

summary every Friday by subsidiary;

 - We pay sales commissions, where appropriate but 

only once cash is received for larger sales;
 - We monitor detailed ageing analysis of debtors 

from each subsidiary on a monthly basis; 
 - We encourage subsidiary cash generation by 

monitoring the ageing of debtors; and

 - We monitor cash performance against agreed 

budgets and forecasts.

Credit risk

Our sales are split 25%:75% (2018: 40%:60%) 
between public and private sector organisations. 
Whilst recognising that circumstances change, we are 
of the opinion that the public sector will pay its debts 
providing the purchasing rules have been followed. 
Despite the tough solvency issues facing all European 
governments we have seen no reason to change this 
view at the present time. 

Business Overview

21

The private sector however remains a higher risk and 
we remain diligent about our approach to these sales:

 - We track aged debtors diligently, reporting them 

monthly at Group Board level; and

 - For sales of value above set limits, we do not pay 
commission until payment is received from the 
customer.

Key personnel risk

This is a people business. Our technical staff create 
the product and our sales staff sell it, supported by 
our marketing staff. In 2019 55% (2018: 56%) of our 
outflows were on people. In a competitive market we 
recognise good people can be poached or just lose 
their way. There is nothing that can beat a motivated, 
educated and focused team. Whilst our size limits the 
extent of our actions, we address this risk as follows:

 - We take care to take references when recruiting;
 - Managers monitor performance individually 

whatever the role in the organisation;
 - We offer training of specific skills where 

appropriate;

 - We encourage flat management structures, open 

plan offices and easy accessibility up and down the 
organisation;

 - We pay competitive market prices whilst 

recognising regional differences;

 - We have an approved option scheme for senior 

employees; and

 - A number of key personnel are significant 

shareholders in their own right.

Capital risk management

The Group’s objectives when managing capital are to 
safeguard the Group’s ability to continue as a going 
concern providing long-term returns for shareholders 
and security for other stakeholders whilst maintaining 
optimal capital structure to allow for future acquisition 
and growth.

In order to manage the overall objective above, the 
Group gives consideration to the following:

The Board views equity firstly as the key source of 
funding for acquisitions and secondly as an important 
incentivisation tool for management. These are the key 
justifications for the Group’s AIM quotation.

In relation to acquisitions, the appropriate funding 
structure will be a blend of our own available cash, 
gearing and equity. The structure for each transaction 
will take into account our intention for an immediate 
enhancement in earnings per share.

The Board is also sensitive to the fact that there may 
be times when capital is in short supply justifying 
fundraising beyond our immediate needs. With a 
buy and build strategy new acquisition opportunities 
must be responded to as they arise, though during 
the remainder of 2020 the focus will be to build on 
developing and integrating what we have.

As an incentive for management, we offer equity based 
payments in line with market prices at the time of grant, 
aligning the long-term interests of shareholders and key 
executives.

The total capital managed by the Group at the year 
end was 79,222,753 (2018: 63,772,754) ordinary 
shares of 5p each. Further information on share capital 
is provided within Note 23 to the consolidated financial 
statements. The Group is not subject to any externally 
imposed capital requirements.

COVID-19 and business continuity risk

Since the outbreak of COVID-19, the global economy 
has entered a period of significant turbulence. 
The combined impact of the contagion and drastic 
measures taken by governments, including social 
distancing and self-isolation have slowed the flow of 
people, goods and the economy as a whole. 

To manage this exceptional situation, the Access 
Intelligence Board and Leadership team moved quickly 
to put in place robust measures to reduce exposure to 
financial risk while securing revenue and delivering 
innovation that will unlock new opportunities in the 
changed market.

Business continuity strategy
1. Immediate audit of risk and 
reduction in non-core spending
 - Review of marketing conditions and existing 

customers’ reaction 

 - Test of all systems to enable secure remote working 

for the entire workforce

 - Supply chain review to identify/reduce exposure to 

risk

22

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC - Audit of client invoicing to identify potential debtors 

at an early stage

 - All non-essential spending on hold

2. Reassure and incentivise client 
loyalty (upsell and cross sell) 
 - Identification of client’s immediate needs in the 
current environment and how best to deliver the 
required product/service solutions  

 - Implementation of client initiatives to build brand 
awareness and loyalty including ‘free’ time-
limited access to comms management product 
functionalities and exclusive dedicated resources

 - Strengthened resources and virtual sales team 

training to encourage upsell and cross sell across 
the portfolio

Political risk

COVID-19 has accelerated volatility in the global 
political and economic environment. This follows 
ongoing uncertainty prompted by negotiation of the 
UK’s future trading relationship with the European 
Union, which has yet to be finalised beyond 2020.

The outcome of the 2019 General Election and creation 
of a majority Government, has created a new political 
landscape. The continued political discourse relating to 
Brexit has broadened the Group’s market considerably. 
There will be an increase in domestic legislation, which 
will have an impact on all industries and sectors. 

For the first time, many companies will need a 
broader intelligence service covering UK political and 
government institutions as well as media channels. 
There will also be an increased demand for stakeholder 
strategies, in line with the election of 140 new Members 
of Parliament.

By order of the Board

J Arnold 
Director 
Approved by the directors on 3 April 2020

Business Overview

23

Directors 
and Advisers

Directors:
Executive directors: 
J Arnold 
M Fautley 

(Chief Executive Officer) 
(Chief Financial Officer) 

Non-executive directors: 
C Satterthwaite  (Chairman) 
M Jackson 
J Hamer 
C Pilling

Company Secretary:
Beyond Governance Limited

Registered Office:
The Johnson Building 
79 Hatton Garden 
London 
EC1N 8AW

Company Registration Number:
04799195

Nominated Adviser and Broker: 
finnCap 
60 New Broad Street 
London 
EC2M 1JJ

Registrars:
Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen 
B62 8HD

24

Bankers:
Bank of Scotland 
Aldgate House 
1-4 Market Place 
Hull 
HU1 1RA

Legal Advisers:
Fieldfisher LLP 
Riverbank House  
2 Swan Lane 
London  
EC4R 3TT

Auditor:
Mazars LLP 
Chartered Accountants & Statutory Auditor 
Tower Bridge House 
St Katharine’s Way 
London 
E1W 1DD 

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC 
 
The Board

Joanna Arnold – Chief Executive Officer

Joanna joined Access Intelligence as COO in 2011 
and became CEO in 2014, leading the company to 
becoming the third largest software provider to the UK 
PR and Communications industry. Today, the business 
is known for its commitment to using technology to 
transform the way in which journalists, politicians and 
online influencers access trusted, expert insight.

Her vision is a world of open and effective 
communication that tackles head on issues from 
fake news to information overload. Today, Access 
Intelligence has over 3,500 customers with more than 

30,000 journalists, politicians and influencers using the 
software.

Before Access Intelligence, Joanna’s career included 
a combination of investment roles and ten years 
M&A experience in the software sector. Alongside 
her role at Access Intelligence, she is a non-executive 
director at Trailight Ltd, a compliance SaaS platform, 
solving regulatory challenges for Financial Services 
companies. Joanna graduated from Edinburgh 
University in 2004.

Christopher Satterthwaite – Non-Executive Chairman

Christopher spent 15 years as chief executive at Chime 
where he remains a non-executive director. During 
his tenure as chief executive, Chime grew operating 
income from £54m (in 2003) to £246m in 2016. In 
2015, he oversaw the sale of a majority stake in the 
business to Providence Equity Partners for £374 million.

He was also the senior non-executive director at 
Centaur Media plc and former Chairman of the 
Marketing Society and The Roundhouse. He became a 
CBE in 2017 for services to the arts.

Corporate Governance

25

Mark Fautley – Chief Financial Officer

Mark was appointed CFO in August 2017, having 
joined Access Intelligence through an acquisition in 
2015 where he was previously the UK Finance Director. 
Mark has more than 15 years’ experience of managing 
local and international finance teams in the Technology 
and Media sectors and has held senior finance roles for 
SaaS businesses focussing on communications, public 
affairs and stakeholder engagement for a number of 
years.

Mark has been employed by or delivered consulting 
engagements for numerous FTSE 100 and AIM 

businesses, including three years working in a senior 
finance role for a US$2.5 billion revenue joint venture 
of Rolls-Royce plc. He has worked on the ground in 
17 countries across Europe, Latin America and Asia, 
and has experience in acquisitions, divestments, raising 
finance and other corporate finance activities.

Mark qualified as a Chartered Accountant in 
2006 and is a Fellow of the Institute of Chartered 
Accountants in England and Wales (FCA).

Michael Jackson – Non-Executive Director

Michael was appointed the Executive Chairman 
of Access Intelligence in October 2008. He also 
founded Elderstreet Investments Limited in 1990 and 
is its Executive Chairman. For the past 25 years, he 
has specialised in raising finance and investing in the 
smaller companies sector.

Michael is former Chairman of PartyGaming plc, 
Computer Software Group, Planit Holdings and until 

August 2006 was Chairman of FTSE100 company, The 
Sage Group plc, where he was a Board Director for 23 
years and saw the company rise from a market cap of 
less than £5m to its current valuation of over £3bn.

He is also a Director and investor in many other quoted 
and unquoted companies.

26

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCChris Pilling – Non-Executive Director

Chris Pilling joined Access Intelligence as Non-
Executive director in August 2015.

on the advisory boards of Avoco Secure Limited and 
Behavox Limited.

Chris was the Co-founder and Chief Executive Officer 
of Complinet Limited which specialised in governance 
risk and compliance software and data provision. He is 
CEO and Founder of Matchdeck Limited and also sits 

Chris possesses a wealth of experience in the 
development of online software and services and the 
management of fast growing technology businesses.

Jeremy Hamer – Non-Executive Director

Jeremy Hamer joined Access Intelligence as a Non-
Executive Director in November 2017.

Jeremy has a strong professional background, which 
blends an early successful career in financial services 
and then the food industry, with a more recent array 
of mergers, acquisitions, fundraising and turnaround 
experience, with a prime focus on the AIM market.

He currently acts as a non-executive director at Unicorn 
AIM VCT plc, as well as being an active Board level 
executive coach.

Jeremy was previously a director of Access Intelligence, 
in various roles, between 2004 and 2015.

Corporate Governance

27

Directors’  
Report

The directors present their annual report and 
the consolidated financial statements for 
Access Intelligence Plc (“the Company”) and 
its subsidiary undertakings (together referred 
to as “the Group”) for the year ended 30 
November 2019.

Principal activity

Access Intelligence is a technology innovator used by 
more than 3,500 global organisations every day, from 
blue-chip enterprises and communications agencies 
to public sector organisations and not-for-profits. 
Our technology helps our clients understand what’s 
important to their customers and create high impact, 
effective communications, in a world of constantly 
changing politics, news and social media.  

Directors’ interests

Review of business and future outlook

A review of the Group’s activities during the year and 
future outlook is set out in the Chairman’s Statement on 
page 6 and the Strategic Report on pages 17 to 19.

Results

The consolidated trading results for the year and 
the year-end financial position are shown in the 
consolidated financial statements on pages 46 to 
96. The results for the year and future prospects are 
reviewed in the Chairman’s Statement on page 6 and 
the Strategic Report on pages 17 to 19.

28

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCDirectors’ interests

The directors who have served during the year and details of their interests, including family interests, in the 
Company’s ordinary 5p shares at 30 November 2019 are disclosed below:

M Jackson

J Arnold

J Hamer

C Satterthwaite

M Fautley

30-Nov-19 
Beneficial No.

30-Nov-19 
Options No.

30-Nov-18 
Beneficial No.

30-Nov-18 
Options No.

2,175,280

-

3,525,280

720,538

1,600,000

675,176

52,632

31,578

-

-

400,000

561,538

675,176

52,632

31,578

-

300,000

200,000

-

-

The high and low price of shares during the year were 60p and48.5p respectively (adjusted for the one-for-ten 
share consolidation).

Substantial shareholdings

Save for the directors’ interests disclosed above together with the following shareholders, the directors are not 
aware of any other shareholdings representing 3% or more of the issued share capital of the Company at the year 
end.

Investor

No. of shares

% holding

Nature of holding

Kestrel Partners LLP

Cello Health plc

Elderstreet Draper Esprit VCT plc

Unicorn Asset Management

Cannacord Genuity Group Inc

Chelverton Asset Management Limited

Herald Investment Management Limited

Octopus Investments Ltd

Gresham House Asset Management Limited

Hawk Investment Holdings Ltd

15,597,930

8,152,477

7,125,000

6,594,120

6,247,477

4,616,576

4,502,538

3,222,380

3,196,072

2,782,051

20.46

10.69

9.34

8.65

8.19

6.05

5.90

4.23

4.19

3.65

Indirect

Direct

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

In addition to the above the following substantial shareholders were also holders of non-convertible loan notes at the 
prior year end.

Elderstreet VCT plc

Unicorn AIM VCT plc

Hawk Investment Holdings Ltd

As at 30 November 
2019

As at 30 November  
2018

-

-

-

-

300,000

300,000

300,000

900,000

Corporate Governance

29

At 30 November 2018, the Company had non-
convertible loan notes in issue. On 22 June 2015 the 
Company issued £1,818,000 non-convertible loan 
notes of which £1,800,000 were issued to substantial 
shareholders as per the table above. The loan notes 
carried an interest rate of 10% for one year rising to 
12% thereafter. Interest is payable quarterly in arrears. 
The loans notes are fully repayable in five years.

On 22 April 2016, the Company repaid £900,000 
of non-convertible loan notes held by Kestrel Partners 
LLP. On 7 November 2019, the Company repaid the 
remaining £918,000 of non-convertible loan notes.

Dividends

Due to the significant and ongoing investment in 
developing our products, the directors do not propose 
a dividend in respect of the year ended 30 November 
2019 (2018: £Nil).

Research and development and other 
technical expenditure

Throughout 2019 we have continued to invest in 
developing our products. The Group engaged 
an average of 77 (2018: 40) technical staff who 
both support the existing product offering as well 
as developing it. In 2019, £2,752,000 (2018: 
£1,865,000) was spent across the Group on research 
and development and other technical expenditure. 
Of this £2,337,000 (2018: £1,344,000) was 
capitalised and the balance was expensed through 
the consolidated statement of comprehensive income.
Further detail of research and development activity 
incurred by Group companies is set out on page 14.

People strategy 

The Group continues to invest in developing its 
people including promoting a diverse employee base. 
Appropriate steps are taken to inform and consult 
employees regarding matters affecting them and 
the Group. The Group’s policy regarding health and 
safety is to ensure that, as far as is practical, there is a 
working environment which will minimise the risk to the 
health and safety of its employees and those persons 
who are authorised to be on its premises. The Group 
encourages staff progression and has introduced more 
formal training and development of key staff across the 
Group. 

30

Individual job-related training is provided if needed 
and it is incumbent upon all managers to find time 
to mentor and develop their own staff. The Group’s 
remuneration policies are driven locally at subsidiary 
level to reflect circumstances prevailing in their local 
labour markets. Our sales teams earn sales commission 
on top of a competitive basic salary based on their 
individual targets and incentives for all staff are 
encouraged. Directors’ remuneration is determined 
by the remuneration committee, details of which are 
included in Note 8.

Financial risk management and 
exposure to financial risk 

The directors’ management of and policies in relation 
to competitive risk, credit risk, cash flow and liquidity 
risk, and key personnel risk are explained in detail in 
the Strategic Report.

Environment

The Group’s policy is to regularly review and 
mitigate the environmental impact of all activities. We 
comply with legal requirements and do all we can to 
encourage behaviours that improve sustainability. This 
includes establishing a company Green Committee 
responsible for implementing steps to improve 
sustainability. Initiatives include new approaches to 
recycling and office waste; promotion of the cycle/
walk to work scheme. In addition, the new office space 
is designed to be highly efficient with low energy 
usage. Features include sustainable lighting and a 
low-carbon-cost office refit. During the period covered 
by this report, the Group has not incurred any fines 
or penalties or been investigated for any breach of 
environmental regulations.

Social responsibility

The Group is committed to making a positive 
contribution to society. This includes partnering with 
charities to provide pro bono marketing support 
and encouraging regular fundraising activities. 
Several donations were made through the year and 
in aggregate were less than £2,000. No political 
donations were made during the year (2018: £Nil).

Going concern

The Strategic Report and opening pages to the annual 
report discuss Access Intelligence’s business activities 

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCand headline results, together with the financial 
statements and notes which detail the results for the 
year, net current liability position and cash flows for the 
year ended 30 November 2019. The Board has further 
considered 12-month cash flow forecasts from the date 
of signing the accounts and consider the assumptions 
used therein to be reasonable and reflective of the 
long-term ‘software as a service’ contracts and 
contracted recurring revenue. 

The Group meets its day to day working capital 
requirements through its cash balance. It does not have 
a bank loan or overdraft, although did have an other 
loan of £23,000 at the year end.

As a result of the market uncertainty due to the 
ongoing COVID-19 situation, the possible impact on 
available cash during the next 12 months’ trading 
has been modelled under a range of assumptions 
and sensitivities. As part of this, the directors have 
performed a detailed stress test to confirm that the 
business will be able to operate for at least the 
following 12 months. This stress test involves the 
assessment of cash flows against available cash 
balances and the assumptions used are as follows:

 - A 20% reduction in new business, a 38% reduction 
in upsell and a 12% reduction in renewal rates, with 
an initial three month fall in sales and renewals, 
followed by five months of slightly improved 
performance compared to the initial three months, 
and then a return towards expected performance 
from month nine onwards.

 - These assumptions are expected to result in a 9% 
reduction in FY20 revenue and a 19% reduction in 
FY21 revenue;

 - A significant reduction in forecast monthly cash 

collections from customers, resulting in £5.8m lower 
cash collection from April 2020 – April 2021;
 - A moratorium on uncommitted, non-essential 

expenditure;

 - A restriction on recruitment to only essential roles;
 - Deferment of April 2020 VAT payment to March 
2021 in line with Government ‘Deferral of VAT 
payments due to coronavirus’ guidance; and

additional cash to continue to operate. The assumptions 
used are as follows:

 - A 53% reduction in new business, a 61% reduction 
in upsell and a 22% reduction in renewal rates, 
again with an initial three month albeit deeper fall 
in sales and renewals, followed by five months of 
slightly improved performance compared to the 
initial three months, and then a return towards 
expected performance from month nine onwards.
 - These assumptions are expected to result in a 12.5% 
reduction in FY20 revenue and a 35% reduction in 
FY21 revenue;

 - A significant reduction in forecast monthly cash 

collections from customers, resulting in £8.4m lower 
cash collection from April 2020 – April 2021;
 - A moratorium on uncommitted, non-essential 

expenditure;

 - A restriction on recruitment to only essential roles;
 - Deferment of April 2020 VAT payment to March 
2021 in line with Government ‘Deferral of VAT 
payments due to coronavirus’ guidance; and

 - Government support for employees furloughed as a 

result of reduced commercial activity; and
 - Significant reduction in Group headcount.

The chances of this happening in next 12 months are 
considered remote due to the long term nature of the 
Group’s customer contracts and the diverse nature of 
the Group’s customer base.

The results of both tests confirm that the Group will be 
able to continue to operate for at least 12 months from 
the date of this report. The assessment is based on the 
Board’s best estimate at the date of this report which 
may be subject to change as the situation evolves 
further.

As at the date of this report, the directors have a 
reasonable expectation that the Company and 
the Group have adequate resources to continue in 
operational existence for the foreseeable future. For 
this reason, they continue to adopt the going concern 
basis in preparing the financial statements.

 - Government support for employees furloughed as a 

Share capital

result of reduced commercial activity.

The Group has also assessed an extreme-worst case 
‘reverse stress tested’ scenario which has indicated that 
Group revenue would need to fall by 12.5% in FY20 
and 35% in FY21 before the Group would require 

Details of the Company’s share capital are set out in 
Note 23 to the consolidated financial statements.

Corporate Governance

31

Share option plan

 - make judgements and estimates that are reasonable 

The Company administers one approved option scheme 
called the “Access Intelligence plc Management 
Incentive Scheme”. The scheme was adopted at the 
AGM held on 22 April 2009 and is open to any 
eligible employee selected at the discretion of the 
Board. The scheme initially ran for 10 years from 
the adoption date and has now been extended for 
a further period of 10 years. The scheme rules are 
available at the Company’s registered office. Details 
of the movement in options during the year are in Note 
24. In total, no options were granted in the year, none 
were exercised, and none were forfeited.

Indemnity of directors

and prudent; 

 - state whether, for the Group financial statements, 
they have been prepared in accordance with IFRS 
as adopted by the EU, subject to any material 
departures disclosed and explained in the Group 
financial statements 

 - state whether, for the Company financial statements, 
the applicable UK Accounting Standards have 
been followed, subject to any material departures 
disclosed and explained in the Company financial 
statements 

 - prepare the financial statements on the going 

concern basis unless it is inappropriate to presume 
that the Group and the Company will continue in 
business; and

The Company has an indemnity policy which benefits 
all of its current directors and is a qualifying third party 
indemnity provision for the purposes of the Companies 
Act 2006. The indemnification was in force during 
the year and at the date of approval of the financial 
statements.

 - provide additional disclosures when compliance 
with specific requirements in IFRS is insufficient to 
enable users to understand the impact of particular 
transactions, other events and conditions, on the 
Group’s and the Company’s financial position and 
financial performance. 

Statement of directors’ responsibilities

The directors are responsible for preparing the 
Strategic Report, the Directors’ Report and the Group 
and Company financial statements in accordance 
with applicable law and regulations. Company law 
requires the directors to prepare financial statements 
for each financial year. Under AIM rules the directors 
are required to prepare Group financial statements in 
accordance with IFRS as adopted by the EU. 

The directors are responsible for keeping proper 
accounting records that disclose with reasonable 
accuracy at any time the financial position of the Group 
and the Company and to enable them to ensure that 
the financial statements comply with the Companies Act 
2006. They are also responsible for systems of internal 
control, for safeguarding the assets of the Group and 
the Company and hence for taking reasonable steps 
for the prevention and detection of fraud and other 
irregularities.

The Group financial statements are required by law 
and IFRS as adopted by the EU to present fairly the 
financial position and the performance of the Group. 
The Companies Act 2006 provides in relation to such 
financial statements that references in the relevant 
part of that Act to financial statements giving a true 
and fair view are references to their achieving a fair 
presentation.

The directors are responsible for the maintenance and 
integrity of the corporate and financial information 
included on the Group’s and the Company’s website. 
Legislation in the UK governing the preparation and 
dissemination of financial statements may differ from 
legislation in other jurisdictions.

Statement as to disclosure of 
information to auditor

The Company financial statements are required by law 
to give a true and fair view of the of the Company. 

In so far as the directors are aware:

In preparing those financial statements, the directors 
are required to:

 - select suitable accounting policies and then apply 

them consistently; 

 - there is no relevant audit information of which the 
Group’s and the Company’s auditor is unaware; 
 - the directors have taken all steps that they ought 
to have taken to make themselves aware of any 

32

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCrelevant audit information and to establish that the 
auditor is aware of that information.

Auditor

Mazars LLP has acted as auditor throughout the period 
and, in accordance with section 489 of the Companies 
Act 2006 a resolution to reappoint Mazars LLP will be 
put to the members at the forthcoming annual general 
meeting.

By order of the Board

J Arnold 
Director 
Approved by the directors on 3 April 2020

Corporate Governance

33

Corporate 
governance

Application of the principles 
of good governance

The Board recognises the importance of good 
corporate governance as one of the foundations of a 
sustainable corporate growth strategy. It has chosen 
to adopt the Quoted Companies Alliance Corporate 
Governance Code 2018 (the “QCA Code”) as the 
most appropriate governance model for Access 
Intelligence.

The role of the Chairman

Christopher Satterthwaite, as Non-Executive Chairman, 
has ultimate responsibility for management of the 
Board and, the quality of and the Group’s approach to 
corporate governance.

Governance related matters 
arising during the year

During the year, and in line with the Rule 26 disclosure 
requirements for AIM quoted companies, the Board 
has continued to apply the QCA Code as the most 
appropriate governance model for the Group. 

Application of the QCA 
code by the Group

The following sections set out the ways in which Access 
Intelligence applies the ten principles of the QCA Code 
in support of the Group’s medium to long-term success:

Establish a strategy and business model which 
promote long-term value for shareholders 
Access Intelligence is a technology innovator, 
delivering high quality SaaS products that address 
the fundamental business needs of clients in the PR, 
marketing and communication industries.

The Group helps organisations understand what’s 
important to their customers and their brand as they 
navigate a constantly changing world of politics, news 
and social media.

34

The evolving portfolio includes Vuelio, the platform 
that helps organisations make their stories matter; 
ResponseSource, a network that connects media and 
influencers to the resources they need, fast; and Pulsar, 
an audience insights and social listening platform.

The world of communications, politics and influence is 
constantly changing, which is why Access Intelligence is 
a first-mover, constantly investing in the team, products 
and services to keep clients ahead.

Access Intelligence is listed on AIM with its technology 
used by more than 3,500 global organisations every 
day, from blue-chip enterprises and communications 
agencies to public sector organisations and not-for-
profits.

The Group’s strategy and business model are set out 
within the Strategic Report on pages 17 to 19. The 
strategy and business model are developed by the 
Chief Executive Officer, Chief Financial Officer and 
senior management team, and approved by the Board 
in line with the Group’s vision and mission. Progress 
is actively tracked and debated by the Directors. The 
senior management team, led by the Chief Executive 
Officer, is responsible for their effective delivery.

Seek to understand and meet 
shareholder needs and expectations 
Access Intelligence encourages regular dialogue with 
both existing and potential shareholders to understand 
their needs and expectations, and to ensure that the 
Group’s strategy, business model and progress are 
clearly understood.

The Chief Executive Officer and Chief Financial Officer 
meet with representatives of most major institutional 
shareholders at least twice per year. Feedback from 
these meetings is shared with the Board to ensure 
the Directors understand the unique circumstances, 
expectations and motivations of a key stakeholder. 

The Board also recognises that the Annual General 
Meeting (“AGM”) provides an opportunity to meet 
private shareholders and values the feedback of such 

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCshareholders. All Directors routinely attend the AGM 
and are available to answer questions raised by 
shareholders.

Where shareholder voting decisions are not in line with 
expectations, the Board will engage with shareholders 
to understand the reasons for this.

The Group’s main point of contact for shareholder 
engagement is the Chief Financial Officer, Mark 
Fautley, however contact details are also available on 
the Company’s website to support open channels of 
communication and feedback.

Take into account wider stakeholder 
and social responsibilities and their 
implications for long-term success 
Engaging with stakeholders enables Access 
Intelligence to understand their needs more effectively 
which in turn helps the Group make more informed 
business decisions. These stakeholders include the 
Group’s employees, customers, suppliers, regulators, 
environment, local communities as well as media and 
political influencers.

Access Intelligence engages with its employees through 
anonymous opinion surveys to gather feedback on all 
aspects of employment within the Group. This feedback 
is both considered by the senior management team 
and reported to the Board on a regular basis. Where 
necessary, improvements, such as investment in training 
or IT, are made.

Employee performance reviews are conducted 
annually. In addition, managers are encouraged to 
hold regular, informal one-to-one sessions with each of 
their direct reports.

The Group engages with its customers through regular 
calls and face-to-face meetings. In addition, the 
Group holds regular focus groups, in which key clients 
and other core stakeholders, such as journalists, are 
brought together to discuss mutual needs and best 
practices. Finally, feedback is gathered by analysing 
how customers use our products and engage with the 
Group’s marketing content. 

The Research team regularly engages media and 
political influencers to provide or validate the contents 
of the Vuelio database, and to remind them of 
their rights under data protection law. This includes 
explaining the products and its benefits.

The Group’s policy with regards to the environment is 
to ensure that the actual and potential environmental 
impact of its activities are managed at all times. The 
Group complies with legal requirements regarding the 
environment in all areas where it carries out business.

The Group is committed to making a positive impact 
in the communities in which it operates. This includes 
making small donations each year to local charities, 
with total in aggregate being less than £2,000. 
Employees are encouraged to raise money for charities 
and their endeavours may be supported either by the 
Group or personally by individual Directors.

Embed effective risk management, 
considering both opportunities and 
threats, throughout the organisation 
The Board is responsible for evaluating risk and for 
ensuring that the Group has appropriate systems and 
controls in place for effective risk management. The 
effectiveness of these internal systems and controls is 
reviewed on an ongoing basis by the Audit Committee 
and Board.

A budget is prepared each year, which is subject to 
formal review and approval by the Board. Performance 
against budget and prior year is reported to the 
Board as part of the Group’s monthly reporting 
pack. The Board meets monthly to review ongoing 
performance, including both financial and non-
financial Key Performance Indicators (“KPIs”), as well 
as the consideration of new threats and opportunities 
presented to the Group.

Mitigation can only provide reasonable, but not 
absolute, assurance against material misstatement or 
loss. As such Access Intelligence maintains appropriate 
insurance cover for the Group’s activities, with the 
types of cover and insured values being reviewed on a 
periodic basis by the Board.

The Group formally reviews the risks to the business 
annually, with the key risks to the business and 
explanations of how these are mitigated being detailed 
on pages 21 to 23. Whilst the Board is ultimately 
responsible for risk our culture seeks to empower all 
employees to manage risk effectively.

Corporate Governance

35

Maintain the board as a well-functioning, 
balanced team led by the chair Access 
Intelligence is controlled by its Board of 
Directors, which comprises four Non-Executive 
Directors and two Executive Directors
Access Intelligence is controlled by its Board of 
Directors, which comprises, a Non-Executive Chairman, 
two independent Non-Executive Directors, one non-
independent Non-Executive Director and two Executive 
Directors.

Christopher Satterthwaite, as Non-Executive Chairman, 
is responsible for the running of the Board and for both 
the quality of and approach to corporate governance. 
Joanna Arnold, as Chief Executive Officer, is 
responsible for running the business and implementing 
the Group’s strategy.

The Board considers itself to be sufficiently 
independent, in line with the QCA Code which suggests 
that a board should have at least two independent 
Non-Executive Directors. Christopher Satterthwaite, 
Jeremy Hamer and Chris Pilling are deemed by the 
Board to be independent Non-Executive Directors. The 
Board consider that as Michael Jackson is a substantial 
shareholder of Elderstreet Draper Esprit VCT Plc, he 
is not deemed to be an independent Non-Executive 
Director.

Directors communicate directly with Executive 
Directors and senior management between formal 
Board meetings. The Board met 17 times in the 
period, including Board meetings for the purposes of 
approving Directors’ transactions.

The Board receives regular and timely information 
in respect of the Group’s operational and financial 
performance from the Executive Directors, with a 
detailed board report pack being shared in advance of 
Board meetings. In addition, the minutes of the previous 
Board meeting are reviewed and approved by the 
Board each month and the Directors have access to the 
advice and services of the Company Secretary.

Non-Executive Directors are required to spend at 
least two days per month on Company business. All 
Directors are subject to election by shareholders at 
the first AGM after their appointment to the Board 
and seek re-election at least once every three years 
thereafter.

36

The Board has a formal schedule of matters reserved 
for its approval and is supported in its work by the 
Audit and Remuneration Committees which are each 
chaired by an Independent Non-Executive Director. 
The Board has not appointed a Nomination Committee 
as it has concluded that given the size of the Group this 
function can be effectively carried out by the Board.

Further details of the responsibilities and composition of 
the Audit and Remuneration Committees are provided 
on page 38.

Attendance by Directors at Board meetings during the 
year was as follows:
Director

Tenure  
(years)

Board  
meetings  
during year

Board  
meetings  
attended

C Satterthwaite

M Jackson

C Pilling

J Hamer

J Arnold

M Fautley

1

11

4

2

6

2

17

17

17

17

17

17

16

13

12

13

14

17

Attendance by members of the Audit Committee at 
Audit Committee meetings during the year was as 
follows:
Director

Tenure  
(years)

Audit 
Committee 
meetings  
during year

Audit 
Committee 
meetings  
attended

C Satterthwaite

M Jackson

C Pilling

J Hamer

1

11

4

2

2

2

2

2

2

1

1

2

Attendance by members of the Remuneration 
Committee at Remuneration Committee meetings 
during the year was as follows:
Director

Tenure  
(years)

Remuneration 
Committee 
meetings  
during year

Remuneration 
Committee  
meetings  
attended

C Satterthwaite

M Jackson

C Pilling

1

11

4

2

2

2

2

1

2

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCEnsure that between them the Directors 
have the necessary up-to-date 
experience, skills and capabilities
The Board regularly reviews its composition to ensure 
that it has the necessary breadth and depth of skills to 
support the ongoing development and growth of the 
business. The Board is satisfied that it has an effective 
and appropriate balance of skills between the Directors 
to deliver the strategy of the Company for the benefit 
of its shareholders over the medium to long-term. 
Biographies of the Directors are provided on pages 25 
to 27.

Where new Board appointments are considered, the 
search for candidates is conducted and appointments 
are made, on merit, against objective criteria and with 
due regard for the benefits of diversity on the Board, 
including but not limited to gender balance.

The Directors keep their skillset up to date with ongoing 
training and are individually assessed on an annual 
basis through the annual evaluation process.

The Board are supported by the Company Secretary, 
a role carried out by Beyond Governance Limited who 
provide expert advice to the board and minute each 
meeting. Every Director is aware of the right to have 
any concerns minuted and to seek independent advice 
at the Group’s expense where appropriate.

Evaluate board performance based 
on clear and relevant objectives, 
seeking continuous improvement
The Board and its committees propose to undertake a 
performance evaluation annually, taking into account 
the Financial Reporting Council’s Guidance on Board 
Effectiveness.

All Directors will undergo a performance evaluation 
before being proposed for re- election to ensure that 
their performance is and continues to be effective, that 
where appropriate they maintain their independence 
and that they are demonstrating continued commitment 
to the role. Formal performance reviews are carried out 
annually with all Executive Directors.

Promote a corporate culture that is based 
on ethical values and behaviours
The Board seeks to ensure that the highest standards 
of integrity and ethical behaviour are demonstrated 
in the conduct of the Group’s operations and are 
demonstrated through the company’s objectives, 
strategy and business model. These standards are 
enshrined in the Group’s written policies which are 
adopted by all employees and reviewed during the 
annual performance review.

An open culture is encouraged within the Group, with 
employee feedback sought and regular progress and 
performance updates provided to all employees. The 
Board monitors and promotes a healthy culture which 
permeates every aspect of the business including how 
it seeks to recruit, nominate, train and engage with its 
employees. The Company’s performance and reward 
schemes align employee behaviour with the Company 
culture.

Maintain governance structures and 
processes that are fit for purpose and support 
good decision- making by the board
The long-term success of Access Intelligence is 
the responsibility of the Board of Directors, which 
comprises four Non-Executive Directors and two 
Executive Directors. The Executive Directors have 
responsibility for the operational management of the 
Group’s activities. The Non-Executive Directors are 
responsible for bringing independent and objective 
judgement to Board decisions.

There is a clear separation of the roles of the Non-
Executive Chairman and the Chief Executive Officer. 
The Chairman is responsible for the running of the 
Board and has ultimate responsibility for management 
of the Board and, amongst other matters, the quality of 
and the Group’s approach to corporate governance. 
The Chief Executive Officer has ultimate responsibility 
for implementing the strategy of the Board and 
managing the day-to-day business activities of the 
Group. The Company Secretary is responsible for 
ensuring that Board procedures are followed and 
applicable rules and regulations are complied with.

The Board regularly reviews its composition, 
particularly in conjunction with succession planning, 
and may utilise the results of performance evaluations 
when considering this composition and/or succession 
planning. Succession is seen as a vital task for the 
Board and is regularly reviewed.

The Board has established an Audit Committee and 
a Remuneration Committee, with formal terms of 
reference, which are each chaired by an independent 
Non-Executive Director. The Audit Committee is chaired 
by Jeremy Hamer and the Remuneration Committee is 
chaired by Chris Pilling.

Corporate Governance

37

It also reviews the performance of the Group’s auditors 
to ensure an independent, objective, professional and 
cost-effective relationship is maintained. As well as 
reviewing the Group’s published financial results, the 
committee reviews the Group’s corporate governance 
processes (including risk analysis), accounting policies 
and procedures, reporting to the Board on any control 
issues identified.

Remuneration Committee

The remuneration committee consists of Chris Pilling, 
Christopher Satterthwaite and Michael Jackson and 
is chaired by Chris Pilling. The committee’s aim is to 
ensure that the Executive Directors are rewarded for 
their contribution to the Group and are motivated to 
enhance the return to shareholders. The remuneration 
committee is responsible for reviewing the performance 
of the Directors and setting their remuneration, meeting 
on an “as required” basis.

Nomination Committee

The Board has not appointed a Nomination Committee 
as it has concluded that given the size of the Group this 
function can be effectively carried out by the Board.

The Board has not appointed a Nomination Committee 
as it has concluded that given the size of the Group this 
function can be effectively carried out by the Board. 

The Board receives regular and timely information 
in respect of the Group’s operational and financial 
performance from the Executive Directors, with a 
detailed board report pack being circulated each 
month. The Board generally meets on a monthly basis, 
with 17 Board meetings having been held during the 
year, including Board meetings for the purposes of 
approving Directors’ transactions.

Communicate how the company is governed and 
is performing by maintaining a dialogue with 
shareholders and other relevant stakeholders
Access Intelligence communicates with shareholders in 
a number of ways, including:

 - the Group’s Annual Report and Accounts;
 - full year and half year announcements;
 - other regulatory announcements;
 - the Annual General Meeting;
 - update meetings with existing shareholders;
 - outcomes of all votes in a clear and transparent 

manner; and

 - Audit committee report/remuneration committee 

report.

A range of corporate information, including annual 
reports for the last five completed financial years, 
full and half year results announcements, notices of 
General Meetings for the last five completed financial 
years and other regulatory announcements, is also 
available to shareholders, investors and the public 
through the Group’s website.

Further details of the role of the Audit, Remuneration 
and Nomination committees are set out below.

Audit Committee

The audit committee comprises Jeremy Hamer, 
Christopher Satterthwaite, Michael Jackson and 
Chris Pilling, and is chaired by Jeremy Hamer. It is 
responsible for ensuring that appropriate financial 
reporting procedures are properly maintained and 
reported on. Where required, meetings are held with 
the Group’s auditors to review their reports on the 
accounts and the Group’s internal controls.

38

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCIndependent auditor’s 
report to the members of 
Access Intelligence Plc

Opinion

We have audited the financial statements of Access 
Intelligence PLC (the ‘Parent company’) and its 
subsidiaries (the ‘Group’) for the year ended 30 
November 2019 which comprise:

 - the Consolidated Statement of Comprehensive 

Income;

 - the Consolidated Statement of Financial Position;
 - the Consolidated Statement of Changes in Equity;
 - the Consolidated Statement of Cash flow;
 - the Company Statement of Financial Position
 - the Company Statement of Changes in Equity; and
 - the Notes to the Consolidated Financial Statements 

and the Notes to the Company Financial 
Statements, including a summary of significant 
accounting policies.

The financial reporting framework that has been 
applied in their preparation of the Group financial 
statements is applicable law and International Financial 
Reporting Standards (IFRSs) as adopted by the 
European Union. 

The financial reporting framework that has been 
applied in the preparation of the Parent company 
financial statements is applicable law and United 
Kingdom Accounting Standards (United Kingdom 
Generally Accepted Accounting Practice).

In our opinion:

 - the financial statements give a true and fair view 
of the state of the Group’s and of the Parent 
company’s affairs as at 30 November 2019 and of 
the Group’s loss for the year then ended;

 - the Group financial statements have been properly 
prepared in accordance with IFRSs as adopted by 
the European Union;  

 - the Parent company financial statements have 

been properly prepared in accordance with United 

Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards, comprising 
FRS 102 ‘‘the Financial Reporting Standard 
applicable in the UK and Republic of Ireland’’); and

 - the financial statements have been prepared in 

accordance with the requirements of the Companies 
Act 2006.

Basis for opinion

We conducted our audit in accordance with 
International Standards on Auditing (UK) (ISAs 
(UK)) and applicable law. Our responsibilities under 
those standards are further described in the Auditor’s 
responsibilities for the audit of the financial statements 
section of our report. We are independent of the 
company in accordance with the ethical requirements 
that are relevant to our audit of the financial statements 
in the UK, including the FRC’s Ethical Standard, as 
applied to SME listed entities, and we have fulfilled our 
other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we 
have obtained is sufficient and appropriate to provide 
a basis for our opinion.

Conclusions relating to going concern

We have nothing to report in respect of the following 
matters in relation to which the ISAs (UK) require us to 
report to you where:

 - the directors’ use of the going concern basis of 
accounting in the preparation of the financial 
statements is not appropriate; or

 - the directors have not disclosed in the financial 

statements any identified material uncertainties that 
may cast significant doubt about the Group’s or the 
Parent company’s ability to continue to adopt the 
going concern basis of accounting for a period of at 
least twelve months from the date when the financial 
statements are authorised for issue.

Corporate Governance

39

Key audit matters

General procedures included, but were not limited to:

Key audit matters are those matters that, in our 
professional judgement, were of most significance 
in our audit of the financial statements of the current 
period and include the most significant assessed risks of 
material misstatement (whether or not due to fraud) we 
identified, including those which had the greatest effect 
on:

 - review of the methodology applied in relation to 
revenue recognition for services provided under 
various contractual arrangements; and

 - assessing the related internal control environment, 
including testing on a sample basis certain controls 
that we considered to be key in the determination of 
revenue to be recognised.

 - the overall audit strategy, 
 - the allocation of resources in the audit; and 
 - directing the efforts of the engagement team. 

These matters were addressed in the context of our 
audit of the financial statements as a whole, and in 
forming our opinion thereon, and we do not provide a 
separate opinion on these matters.

Revenue recognition

Key audit matter:
The Group’s accounting policy for revenue recognition 
is set out in the accounting policy notes on “Revenue” 
on page 64. Under this policy, the amount of revenue 
recognised in a year will represent the fair value of 
the Group’s entitlement to consideration in respect of 
services provided in that year.  

The Group has a number of various contractual 
arrangements, whereby revenue is deferred and 
recognised over the passage of time based on 
the service provided. There is a risk that revenue 
may not be recognised in the correct period. We 
have determined that fraud could arise through the 
manipulation of the deferral of revenue in order to 
record revenue in one period or another. We have 
identified the cut off of revenue as a key audit matter to 
reflect the significance of reported revenues to the users 
of the financial statements.

Our response: 

Our audit procedures over revenue recognition 
included general procedures on the methodology 
adopted and the related control environment, in 
addition to substantive testing. 

Substantive procedures included, but were not limited 
to:

 - for a sample of contracts covering more than one 
period, agreement of both the contract value and 
term to signed contracts, and recalculation of both 
recognition and deferral of revenue; and

 - for this sample, assessed whether revenue was 

appropriately recognised in November (final month 
of the financial year) and December (first month of 
subsequent financial year) by reference to contract 
details.

Our observations: 
The methodology used in determining the recognition 
and deferral of revenue was appropriate.  No 
significant deficiencies in the operation of related 
controls were detected that required us to revise the 
nature and/or scope of planned audit procedures.  No 
material errors in the application of the methodology 
were identified from our sample testing.  Based on 
the audit procedures, we have not identified material 
misstatements in the level of revenue recognised in the 
financial statements.

Application of the going concern 
basis of preparation and the 
impact of the outbreak of COVID-19 
on the financial statements

Key audit matter:
The Directors have summarised their assessment of the 
applicability of the going concern basis of preparation 
within the Directors’ Report on page 30 and in the 
summary of significant accounting policies on page 
57.  The Group is reporting net current liabilities at the 
year end and a loss on operations during the year.  The 
Group expects to incur further losses and cash outflows 
until such a time as the contribution from projected 
revenue increase covers operating costs. 

40

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCSince the balance sheet date there has been a global 
pandemic from the outbreak of COVID-19.  The 
potential impact of COVID-19 became significant in 
March 2020 and is causing widespread disruption to 
normal patterns of business activity across the world, 
including the UK. The Directors’ consideration of the 
impact on the financial statements is disclosed in the 
Strategic Report on page 22 and going concern 
assessment on page 30.  Whilst the situation is still 
evolving, based on the information available at this 
point in time, the directors have assessed the impact of 
COVID-19 on the business and have concluded that 
adopting the going concern basis of preparation is 
appropriate.

As per Note 29 to the financial statements, the directors 
have also concluded that COVID-19 is a non-adjusting 
post balance sheet event.

In light of the above, we have identified the 
applicability of the going concern basis of preparation 
of financial statements and the appropriateness of the 
related financial statement disclosures, including those 
relating to COVID-19, as a key audit matter.

Our response: 

In forming our conclusion over the applicability 
of the going concern assumption, we assessed the 
Directors’ conclusion to adopt the going concern basis 
for preparation of the financial statements and we 
evaluated how the Directors’ going concern assessment 
considered the impacts arising from COVID-19. The 
procedures we performed are set out below:

 - review of the Directors’ Board Paper on going 
concern, approved by the Board on 25 March 
2020, including challenging the key assumptions 
underlying cash flow projections;

 - review of the Director’s sensitivity analysis, including 
consideration of the appropriateness of sensitivities 
applied in the connection with the COVID-19 
pandemic based on a ‘most likely’ (base case) 
scenario and a ‘reverse stress tested scenario’. 
 - enquiries of the Directors to understand the period 
of assessment considered, the completeness of the 
adjustments taken into account, and the implication 
of those adjustments when assessing both the 
‘most likely’ scenario and the ‘reverse stress 
tested scenario’ on the Group’s future financial 
performance

 - performance of our own additional sensitivity 
analysis, review of contingency planning, and 
consideration of cash headroom levels under 
the ‘base case’ monthly cash flow forecasts and 
evaluation whether the Directors’ conclusion that 
liquidity remained in all scenarios was reasonable

 - considered, on the basis of the results of the 

procedures above, whether the financial statement 
disclosures on going concern, including those 
relating to COVID-19 implications, are appropriate.

Our observations: 
Based on the work performed, we conclude that the 
Directors’ use of the going concern basis of preparation 
is reasonable, and that appropriate disclosures on 
going concern, including the impact of COVID-19, have 
been made in the financial statements.

Impairment of goodwill and 
other intangible assets

Key audit matter:
The Group’s accounting policy in respect of intangible 
assets is set out in the accounting policy notes on 
‘Intangible assets – Goodwill’, ‘Intangible assets – 
Research and development expenditure’, ‘Intangible 
assets – Database’, ‘Intangible assets – Customer 
Relationships’, and ‘Intangible assets – Brand 
Values’ on pages 61 and 62.  The Group’s policy 
on impairment of assets is set out under ‘Impairment 
of non-financial assets’ on page 62  The Group’s 
commentary on the related accounting estimates is set 
out under ‘Significant estimates’ on page 58. 

Goodwill is not amortised, and requires an annual 
impairment review.  For other assets, a full impairment 
review is required where the Directors have identified 
an indicator that the assets may be impaired.  The 
Directors have concluded that the Group’s reported 
operating losses represent an indicator of potential 
impairment, and have therefore performed a 
full impairment review on intangible assets and 
investments.

Reflecting the uncertainty associated with certain 
assumptions supporting the financial projections that 
underpin the Directors’ impairment review, we have 
identified the impairment of goodwill and other assets 
as a key audit matter.

Corporate Governance

41

Our response:
Our audit procedures over the impairment of goodwill 
and other assets included general procedures on the 
methodology adopted and the related controls, in 
addition to substantive testing:

General procedures included, but were not limited to:

 - review of the methodology used by the Directors for 

the impairment review, and

 - consideration of the review and approval processes 

adopted.

Substantive procedures included, but were not limited 
to:

‘Intangible assets – Customer Relationships’, and 
‘Intangible assets – Brand Values’ on pages 61 and 
62.  

Reflecting the requirement for management judgement 
in acquisition accounting, we have identified the 
provisional estimate of the fair value of the separate 
intangible assets and goodwill as a key audit matter. 

Our response: 
Our audit procedures on the accounting for the 
acquisition of Pulsar included the review of the 
methodology applied by management to identify 
acquired intangible assets and to estimate provisionally 
the fair value of those assets.  Our procedures included:

 - review of Director’s Board Paper on impairment, 

including challenging the key assumptions 
underlying management’s discounted cash flow 
(‘DCF’) projections, such as revenue growth, cost 
savings, and discount rate;

 - testing the calculations in the DCF projections;
 - review of Director’s sensitivity analysis, including 

consideration of the appropriateness of sensitivities 
applied; and

 - consideration of the related financial statement 

disclosures to assess whether  they are adequate 
and appropriate.

 - review of management’s Board Paper on acquisition 
accounting to gain an understanding of the applied 
methodology and underlying assumptions;
 - with the assistance of our valuation specialists, 
challenging management’s identification of 
individual intangible assets and reviewing 
management’s valuation methodology and 
underlying assumptions; and

 - in light of the negative goodwill arising on the 

acquisition, challenged management on why they 
consider the acquisition to represent a bargain 
purchase.

Our observations: 
On the basis of our procedures, the Directors have 
identified appropriate acquired intangible assets and 
have made reasonable provisional valuations of those 
assets.  

Our observations: 
The methodology used by the Directors in their 
impairment review of goodwill and intangible assets 
is appropriate.  On the basis of our audit procedures, 
we consider that the Directors’ assessment that there 
is no further required impairment of goodwill and 
intangibles is reasonable.

Acquisition of Fenix Media Limited and 
Face US Inc. (collectively “Pulsar”)

Key audit matter
The Group acquired Pulsar during the year.  The 
Group’s accounting policy for the consolidation of 
acquired entities is set out in the accounting policy 
notes on ‘Basis of consolidation’ on page 59.  Under 
IFRS 3 Business Combinations, the Group recognises 
the identifiable assets acquired, including intangible 
assets, at their fair value on the acquisition date.   The 
Group’s accounting policy in respect of acquired 
intangible assets is set out in the accounting policy 
notes on ‘Intangible assets – Goodwill’, ‘Intangible 
assets – Research and development expenditure’, 

42

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCOur application of materiality

The scope of our audit was influenced by our 
application of materiality. We set certain quantitative 
thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the 
scope of our audit and the nature, timing and extent 

of our audit procedures on the individual financial 
statement line items and disclosures and in evaluating 
the effect of misstatements, both individually and on 
the financial statements as a whole. Based on our 
professional judgement, we determined materiality for 
the financial statements as a whole as follows:

Group and Parent company materiality

£205,000

How we determined materiality

The Group considers reported revenue to be a key performance indicator, and is frequently used to provide an indicator of 
enterprise value in the software as a service (SaaS) sector.

We therefore consider Group reported revenue to be an appropriate basis for determining materiality.

Rationale for benchmark applied
Having considered factors such as the Group’s AIM listing and the limited external debt, we determined materiality at 1.5% of 
Group reported revenue for the year. 

Performance materiality – Group and Parent company
We performed our audit procedures using a lower level of materiality – termed ‘performance 
materiality’ – which is set to reduce to an appropriate level the probability that the aggregate 
of uncorrected and undetected misstatements in the financial statements exceeds materiality 
for the financial statements as a whole.  Having considered factors such as the Group’s control 
environment, we set performance materiality at 70% of overall materiality.

Reporting threshold – Group and Parent company
We agreed with the Audit Committee that we would report to that committee all identified corrected 
and uncorrected audit differences in excess of this level, together with differences below that level 
that, in our view, warranted reporting on qualitative grounds.

£143,000

£6,000

The range of financial statement materiality across 
components, audited to the lower of local statutory 
audit materiality and materiality capped for group 
audit purposes, was between £26,000 and £70,000, 
being all below group financial statement materiality.

Corporate Governance

43

An overview of the scope of our audit

As part of designing our audit, we determined 
materiality and assessed the risk of material 
misstatement in the financial statements. In particular, 
we looked at where the directors made subjective 
judgements such as making assumptions on significant 
accounting estimates.

We gained an understanding of the legal and 
regulatory framework applicable to the Group and 
Parent company, the structure of the Group and the 
Parent company and the industry in which it operates. 
We considered the risk of acts that could be considered 
to be contrary to applicable laws and regulations, 
including fraud. We designed our audit procedures 
to respond to those identified risks, including non-
compliance with laws and regulations (irregularities) 
that are material to the financial statements. 

We focused on laws and regulations that could 
give rise to a material misstatement in the financial 
statements, including, but not limited to, the Companies 
Act 2006. We tailored the scope of our Group audit 
to ensure that we performed sufficient work to be able 
to give an opinion on the financial statements as a 
whole. We used the outputs of a risk assessment, our 
understanding of the parent company and Group’s 
accounting processes and controls and its environment 
and considered qualitative factors in order to ensure 
that we obtained sufficient coverage across all financial 
statement line items.

Our tests included, but were not limited to, obtaining 
evidence about the amounts and disclosures in the 
financial statements sufficient to give reasonable 
assurance that the financial statements are free from 
material misstatement, whether caused by irregularities 
including fraud, review of minutes of directors’ 
meetings in the year and enquiries of management. As 
a result of our procedures, we did not identify any Key 
Audit Matters relating to irregularities, including fraud 
(other than the key audit matter on revenue recognition 
outlined above).

The risks of material misstatement that had the greatest 
effect on our audit, including the allocation of our 
resources and effort, are discussed under “Key audit 
matters” within this report. 

Each of the Group’s trading subsidiaries owned 
throughout the year (AI MediaData Limited, Access 
Intelligence Media and Communications Limited, 
and ResponseSource Limited) was considered to 
be a significant component of the Group, and was 
subject to a full scope audit of its statutory financial 
statements performed by the Group engagement 
team to an appropriate entity-level materiality. Fenix 
Media Limited and Face US Limited were acquired 
during the year, and were assessed as being significant 
components subjected to specific scope audit 
procedures.  The Group engagement team also tested 
the consolidation process.

Other information

The Directors are responsible for the other information. 
The other information comprises the information 
included in the Annual Report other than the financial 
statements and our auditor’s report thereon. Our 
opinion on the financial statements does not cover the 
other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any 
form of assurance conclusion thereon.

In connection with our audit of the financial statements, 
our responsibility is to read the other information and, 
in doing so, consider whether the other information 
is materially inconsistent with the financial statements 
or our knowledge obtained in the audit or otherwise 
appears to be materially misstated. If we identify 
such material inconsistencies or apparent material 
misstatements, we are required to determine whether 
there is a material misstatement in the financial 
statements or a material misstatement of the other 
information. If, based on the work we have performed, 
we conclude that there is a material misstatement of this 
other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed 
by the Companies Act 2006

In our opinion, based on the work undertaken in the 
course of the audit:

 - the information given in the Strategic Report and the 
Directors’ Report for the financial year for which the 
financial statements are prepared is consistent with 
the financial statements;

44

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC - the Strategic Report and the Directors’ Report have 
been prepared in accordance with applicable legal 
requirements;

Auditor’s responsibilities for the 
audit of the financial statements 

Matters on which we are required 
to report by exception

In light of the knowledge and understanding of the 
Group and the Parent company and its environment 
obtained in the course of the audit, we have not 
identified material misstatements in the Strategic Report 
or the Directors’ Report.

We have nothing to report in respect of the following 
matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion:

 - adequate accounting records have not been kept 

by the Parent company, or returns adequate for our 
audit have not been received from branches not 
visited by us; or

 - the Parent company financial statements are not in 
agreement with the accounting records and returns; 
or

 - certain disclosures of directors’ remuneration 

specified by law are not made; or

 - we have not received all the information and 

explanations we require for our audit

Responsibilities of Directors

As explained more fully in the directors’ responsibilities 
statement set out on page 32, the Directors are 
responsible for the preparation of the financial 
statements and for being satisfied that they give a 
true and fair view, and for such internal control as 
the Directors determine is necessary to enable the 
preparation of financial statements that are free from 
material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors 
are responsible for assessing the Group’s and the 
Parent company’s ability to continue as a going 
concern, disclosing, as applicable, matters related 
to going concern and using the going concern basis 
of accounting unless the directors either intend to 
liquidate the Group or the Parent company or to cease 
operations, or have no realistic alternative but to do so.

Our objectives are to obtain reasonable assurance 
about whether the financial statements as a whole 
are free from material misstatement, whether due to 
fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an 
audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these 
financial statements.

A further description of our responsibilities for the audit 
of the financial statements is located on the Financial 
Reporting Council’s website at www.frc.org.uk/
auditorsresponsibilities. This description forms part of 
our auditor’s report.

Use of the audit report

This report is made solely to the Parent company’s 
members as a body in accordance with Chapter 3 
of Part 16 of the Companies Act 2006. Our audit 
work has been undertaken so that we might state to 
the Parent company’s members those matters we are 
required to state to them in an auditor’s report and 
for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to 
anyone other than the Parent company and the Parent 
company’s members as a body for our audit work, for 
this report, or for the opinions we have formed.

Signed: 

William Neale Bussey 
(Senior Statutory Auditor) 
for and on behalf of Mazars LLP 
Chartered Accountants and Statutory Auditor  
Tower Bridge House 
St Katharine’s Way  
London 
E1W 1DD 

3 April 2020

Corporate Governance

45

Consolidated 
Statement of 
Comprehensive 
Income

Year ended 30 November 2019

46

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCRevenue

Cost of sales

Gross profit

Recurring administrative expenses

Adjusted EBITDA

Non-recurring administrative expenses

Share of loss of associate

Share based payments

EBITDA

Depreciation of tangible fixed assets

Amortisation of intangible assets

Operating loss

Gain arising on acquisition

Financial income

Financial expense

Loss before taxation

Taxation credit

Loss for the year from continuing operations

Loss for the year from discontinued operations

Loss for the year

Other comprehensive income

Total comprehensive loss for the period attributable to the 
owners of the Parent Company

Earnings per share

Basic loss per share

Diluted loss per share

Basic loss per share

Diluted loss per share

Note

3

5

14

24

15

13

5

7

9

 10

6

12

12

12

12

2019 
£’000

 13,429 

(3,395) 

 10,034 

(9,229) 

805

(1,777) 

(201) 

(63)

(1,236) 

(169) 

(1,694) 

(3,099) 

298 

2 

(95)    

(2,894)  

734 

(2,160) 

-

(2,160) 

-

(2,160)

2018 
£’000

8,888

(2,673)

6,215

(6,181)

34

(473)

(222)

-

(661)

(78)

(818)

(1,557)

-

-

(160)

(1,717)

362

(1,355)

(155)

(1,510)

-

(1,510)

Continuing 
Operations 
2019

(3.44)p 

(3.44)p 

Continuing 
Operations 
2018 

(2.98)p

(2.98)p

Continuing and   
Discontinued 
Operations 
2019

Continuing and   
Discontinued 
Operations 
2018

(3.44)p 

(3.44)p 

(3.32)p

(3.32)p

Financial Statements

47

 
Consolidated 
Statement of 
Financial Position

At 30 November 2019

48

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCNon-current assets
Intangible assets
Investment in associate
Property, plant and equipment
Deferred tax assets
Total non-current assets
Current assets
Trade and other receivables
Current tax receivables
Cash and cash equivalents
Total current assets
Total assets
Current liabilities
Trade and other payables
Accruals
Provisions
Deferred revenue
Interest bearing loans and borrowings
Total current liabilities
Non-current liabilities
Provisions
Interest bearing loans and borrowings
Deferred tax liabilities
Total non-current liabilities
Total liabilities
Net assets

Equity

Share capital
Treasury shares
Share premium account
Capital redemption reserve
Share option reserve
Other reserve
Retained earnings
Total equity attributable to the equity holders of the Parent Company

Note

13
14
15
22

16

25

18

26
19
17

26
17
22

23

2019 
£’000

 16,143 
 117 
 884 
 21 
 17,165 

 7,737 
995
 2,001 
10,733 
 27,898 

 3,807
 1,206 
- 
 7,935 
23
 12,971 

213
 - 
643 
856 
 13,827 
 14,071 

 3,961 
(148) 
17,242
 191 
 411 
 502 
(8,088) 
 14,071 

2018 
£’000

14,033
318
167
37
14,555

3,640
362
5,300
9,302
23,857

3,913
1,006
75
6,354
210
11,558

96
867
609
1,572
13,130
10,727

3,189
(148)
13,075
191
348
-
(5,928)
10,727

The consolidated financial statements were approved and authorised for issue by the Board of directors on 3 April 
2020 and signed on its behalf by

J Arnold 
Director

The notes on pages 56 to 96 form part of these financial statements.

Financial Statements

49

Consolidated 
Statement of 
Changes in Equity

Year ended 30 November 2019

50

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCShare 
capital 
£’000

Treasury 
shares 
£’000

Share 
premium 
account 
£’000

Capital 
redemption 
reserve 
£’000

Share 
option 
reserve 
£’000

Equity 
reserve 
£’000

Other 
reserve 
£’000

Retained 
earnings 
£’000

Total 
£’000

1,743

(148)

2,352

191

348

255

-

340

1,106

-

-

-

-

-

-

2,193

8,530

-

-

-

-

-

-

-

-

-

3,189

(148)

13,075

191

348

-

772

-

-

-

-

-

-

-

4,167

-

-

-

-

-

-

-

-

-

63

3,961

(148)

17,242

191

411

-

(255)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

502

-

(4,418)

323

(1,510)

(1,510)

2,278

9,636

-

-

-

(5,928)

10,727

(2,160)

(2,160)

-

-

-

4,939

502

63

502

(8,088)

 14,071 

Group

At 1 
December 
2017

Total 
comprehensive 
loss for the year

Conversion of 
convertible loan 
notes

Issue of share 
capital

Share-based 
payments

At 1 
December 
2018

Total 
comprehensive 
loss for the year

Issue of share 
capital

Arising on 
acquisition

Share-based 
payments

At 30 
November 
2019

Financial Statements

51

The reserve is determined by deducting the amount 
of the liability component from the fair value of the 
convertible loan notes as a whole, net of income 
tax effects and the relative proportion of the directly 
attributable transaction costs associated with the issue 
of the compound instruments.

Other reserve

This reserve arises as a result of the difference 
between the fair value and the nominal value of 
consideration shares issued on acquisition. 

Retained earnings

The retained earnings reserve records the accumulated 
profits and losses of the Group since inception of the 
business. Where subsidiary undertakings are acquired, 
only profits and losses arising from the date of 
acquisition are included.

Share capital and share 
premium account

When shares are issued, the nominal value of the 
shares is credited to the share capital reserve. Any 
premium paid above the nominal value is taken to 
the share premium account. Access Intelligence plc 
shares have a nominal value of 5p per share. Directly 
attributable transaction costs associated with the issue 
of equity investments are accounted for as a reduction 
from the share premium account.

Treasury shares

The returned shares are now held in treasury and 
attract no voting rights. The return of shares has been 
accounted for in accordance with IAS 32 ‘Financial 
instruments: Presentation’ such that the instruments 
have been deducted from equity with no gain or loss 
recognised in profit or loss. The balance on this reserve 
represents the cost to the group of the treasury shares 
held. 

Share option reserve

This reserve arises as a result of amounts being 
recognised in the income statement relating to share-
based payment transactions granted under the Group’s 
share option scheme. The reserve will fall as share 
options vest and are exercised over the life of the 
options.

Capital redemption reserve

This reserve arises as a result of keeping with the 
doctrine of capital maintenance when the Company 
purchases and redeems its own shares. The amounts 
transferred into/out from this reserve from a 
purchase/redemption is equal to the amount by which 
share capital has been reduced/increased, when the 
purchase/redemption has been financed wholly out 
of distributable profits, and is the amount by which the 
nominal value exceeds the proceeds of any new issue 
of share capital, when the purchase/redemption has 
been financed partly out of distributable profits.

Equity reserve

The equity reserve arises as a result of the equity 
component that has been recognised on the convertible 
loan notes that have been issued by the Group (see 
Note 17: ‘Interest bearing loans and borrowings’)

52

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCFinancial Statements

53

Consolidated 
Statement of 
Cash Flow

Year ended 30 November 2019

54

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCLoss for the year

Adjusted for:

Taxation

Financial expense

Financial income

Gain arising on acquisition

Depreciation and amortisation

Share based payments

Share of loss of associate

Loss on sale of A.I. Talent Limited

Operating cash outflow before changes in working capital

(Increase)/decrease in trade and other receivables 

(Decrease)/Increase in trade and other payables

Net cash (outflow)/inflow from operations before taxation

Taxation received

Net cash (outflow)/inflow from operations

Cash flows from investing

Acquisition of property, plant and equipment

Acquisition of software licenses and other intangible assets

Cost of software development

Disposal of A.I. Talent Limited (net of expenses)

less: cash and cash equivalents disposed of

Investment in associate

Acquisition of Pulsar

Acquisition of ResponseSource Ltd

Net cash outflow from investing

Cash flows from financing activities

Interest paid

Repayment of loan notes

Issue of shares (net of expenses)

Exercise of share options

Net cash inflow from financing

Net (decrease)/increase in cash and cash equivalents

Opening cash and cash equivalents

Closing cash and cash equivalents

The notes on pages 56 to 96 form part of these financial statements.

Note

10

9

9

13,15

6

15

13

13

6

6

14

7

7

17

23

23

25

25

25

2019 
£’000

(2,160) 

(734) 

 95 

 (2) 

(298) 

 1,863 

63

201

-

(972) 

(1,790) 

(864) 

(3,626) 

 -

(3,626) 

(856) 

(56) 

2018 
£’000

(1,510)

(362)

160

-

-

896

-

222

64

(530)

174

2,414

2,058

458

2,516

(78)

(36)

(2,337)

(1,344)

-

-

-

(43)

-

(3,292) 

(124)

(918)

 4,521 

 140 

 3,619 

(3,299) 

 5,300 

 2,001 

(5)

(142)

(260)

-

(5,000)

(6,865)

(160)

-

9,136

-

8,976

4,627

673

5,300

Financial Statements

55

Notes to the 
Consolidated 
Financial Statements

56

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC1. General Information

Access Intelligence Plc (‘the Company’) and its 
subsidiaries (together the ‘Group’) provide software 
for companies looking to build, maintain and protect 
their reputation through communications management.

The Company is a public limited company under the 
Companies Act 2006 and is listed on the AIM market 
of the London Stock Exchange and is incorporated and 
domiciled in the UK. The address of the Company’s 
registered office is provided in the Directors and 
Advisers page of this Annual Report.

2. Accounting policies

The principal accounting policies applied in the 
preparation of these financial statements are set out 
below.

These policies have been applied consistently to all the 
years presented, unless otherwise stated.

Basis of preparation 

These financial statements have been prepared in 
accordance with International Financial Reporting 
Standards (‘IFRS’s’) as adopted by the European 
Union, and with those parts of the Companies Acts 
applicable to companies reporting under IFRS. The 
consolidated financial statements have been prepared 
under the historical cost convention and on a going 
concern basis.

The preparation of financial statements in conformity 
with IFRS requires the use of certain critical accounting 
estimates. It also requires management to exercise 
its judgement in the process of applying the Group’s 
accounting policies.

Going concern

The Strategic Report and opening pages to the annual 
report discuss Access Intelligence’s business activities 
and headline results, together with the financial 
statements and notes which detail the results for the 
year, net current liability position and cash flows for the 
year ended 30 November 2019. The Board has further 
considered 12-month cash flow forecasts from the date 
of signing the accounts and consider the assumptions 
used therein to be reasonable and reflective of the 

long-term ‘software as a service’ contracts and 
contracted recurring revenue. 

 The Group meets its day to day working capital 
requirements through its cash balance. It does not have 
a bank loan or overdraft, although did have an other 
loan of £23,000 at the year end.

As a result of the market uncertainty due to the 
ongoing COVID-19 situation, the possible impact on 
available cash during the next 12 months’ trading 
has been modelled under a range of assumptions 
and sensitivities. As part of this, the directors have 
performed a detailed stress test to confirm that the 
business will be able to operate for at least the 
following 12 months. This stress test involves the 
assessment of cash flows against available cash 
balances and the assumptions used are as follows:

 - A 20% reduction in new business, a 38% reduction 
in upsell and a 12% reduction in renewal rates, with 
an initial three month fall in sales and renewals, 
followed by five months of slightly improved 
performance compared to the initial three months, 
and then a return towards expected performance 
from month nine onwards.

 - These assumptions are expected to result in a 9% 
reduction in FY20 revenue and a 19% reduction in 
FY21 revenue;

 - A significant reduction in forecast monthly cash 

collections from customers, resulting in £5.8m lower 
cash collection from April 2020 – April 2021;
 - A moratorium on uncommitted, non-essential 

expenditure;

 - A restriction on recruitment to only essential roles;

Financial Statements

57

 - Deferment of April 2020 VAT payment to March 
2021 in line with Government ‘Deferral of VAT 
payments due to coronavirus’ guidance; and

operational existence for the foreseeable future. For 
this reason, they continue to adopt the going concern 
basis in preparing the financial statements.

 - Government support for employees furloughed as a 

result of reduced commercial activity.

Significant judgements

 The Group has also assessed an extreme-worst case 
‘reverse stress tested’ scenario which has indicated that 
Group revenue would need to fall by 12.5% in FY20 
and 35% in FY21 before the Group would require 
additional cash to continue to operate. The assumptions 
used are as follows:

In addition to going concern, the areas involving a high 
degree of judgement or complexity relate to:
 - the recognition of deferred tax assets in relation to 

losses (refer to Note 22); and

 - the recoverability of trade receivables (refer to Note 

16).

 - A 53% reduction in new business, a 61% reduction 
in upsell and a 22% reduction in renewal rates, 
again with an initial three month albeit deeper fall 
in sales and renewals, followed by five months of 
slightly improved performance compared to the 
initial three months, and then a return towards 
expected performance from month nine onwards.
 - These assumptions are expected to result in a 12.5% 
reduction in FY20 revenue and a 35% reduction in 
FY21 revenue;

 - A significant reduction in forecast monthly cash 

collections from customers, resulting in £8.4m lower 
cash collection from April 2020 – April 2021;
 - A moratorium on uncommitted, non-essential 

expenditure;

 - A restriction on recruitment to only essential roles;
 - Deferment of April 2020 VAT payment to March 
2021 in line with Government ‘Deferral of VAT 
payments due to coronavirus’ guidance; and

Significant estimates

Further to the significant judgements above the areas 
where key assumptions and estimates have been made 
by management relate to:
 - the impairment testing of goodwill and capitalised 
development costs and other non-current assets. 
A full impairment review has been performed on 
a “value in use” basis, which requires estimation 
of future net operating cashflows, the time period 
over which they occur, an appropriate discount rate 
and an appropriate growth rate. Further details, 
including sensitivity analysis are given in Note 13 
and the accounting policy is set out in Note 2; and
 - the charge for share-based payment transactions 
which include assumptions on future share prices 
movements, expected future dividends, and risk-free 
discount rates (refer to Note 24).

 - Government support for employees furloughed as a 

New standards and interpretations

result of reduced commercial activity; and
 - Significant reduction in Group headcount.

The chances of this happening in next 12 months are 
considered remote due to the long term nature of the 
Group’s customer contracts and the diverse nature of 
the Group’s customer base.

The results of both tests confirm that the Group will be 
able to continue to operate for at least 12 months from 
the date of this report. The assessment is based on the 
Board’s best estimate at the date of this report which 
may be subject to change as the situation evolves 
further.

As at the date of this report, the directors have a 
reasonable expectation that the Company and 
the Group have adequate resources to continue in 

The adoption of the following mentioned amendments 
in the current year have not had a material impact on 
the Group’s/Company’s financial statements.

 - Amendment to IFRS 2 Share-based Payment: 

Classification and measurement of share-based 
payment transactions

 - IFRS 9 Financial Instruments
 - IFRS 15 Revenue from Contracts with Customers
 - Clarifications to IFRS 15 Revenue from Contracts 

with Customers

 - Annual Improvements to IFRSs (2014 - 2016): IFRS 
1 First-time Adoption of International Financial 
Reporting Standards and IAS 28 Investments in 
Associates and Joint Ventures

 - IFRIC 22 Foreign Currency Transactions and 

Advance Consideration 

58

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCNew standards, amendments 
and interpretations issued 
but not yet effective

The standards and interpretations that are issued, 
but not yet effective, up to the date of issuance of the 
Group’s financial statements are disclosed below. The 
Group intends to adopt these standards, if applicable, 
when they become effective. 

In January 2016, the IASB issued IFRS 16 Leases. The 
new standard supersedes IAS 17 and is effective for 
annual periods beginning on or after 1 January 2019. 
The objective of IFRS 16 is to ensure a single lease 
accounting model and lessee to recognise assets and 
liabilities for all leases with a term of more than 12 
months, unless the underlining asset is of low value. 

The Group plans to apply modified retrospective 
approach and measure the lease liability based on 
the remaining lease payments, discounted using the 
incremental borrowing rate as of the date of initial 
application. Right of use assets will be measured at 
an amount equal to the lease liability, adjusted by the 
amount of any prepaid or accrued lease payments. 

The Group will elect to apply the standard to contracts 
that were previously identified as leases applying IAS 
17 and IFRIC 4. 

The Group will elect to use the exceptions proposed 
by the standard on lease contracts for which the 
lease term ends within 12 months as of the date of 
initial application, and lease contracts for which the 
underlying assets are low value. 

The Group will apply the standard to a portfolio of 
leases with similar characteristics, since it is reasonably 
expected that the resulting effect is not materially 
different from applying the standard on a lease-by-
lease basis.

The Group believes that at the initial implementation 
date of the standard, assets are expected to 
increase by £917,000 and liabilities by £917,000. 
Accordingly, from the initial application date, instead 
of presenting the rental expenses for the leased assets 
under operating leases, the Group will recognize 
depreciation expenses for depreciation of the right-of-
use assets that were recognized and will also recognize 
financing expenses for the lease liability. Therefore, 
application of the standard is expected to result in 

a decrease in operating expenses in the amount of 
£857,000 in 2020 and an increase in depreciation and 
in financing expenses in the amount of £1,280,000. 
In addition, following application of the standard, 
there is expected to be an increase in cash flows from 
operating activities of £920,000 and an increase in 
cash outflows from financing activities in the amount of 
£1,083,000. Application of the standard is expected to 
reduce the Group’s net profit for 2020 by £163,000. 

The Group will continue to assess the impact in the 
2020 financial year. For details in respect of existing 
operating leases see Note 26.

Other new standards, amendments and interpretations 
issued but not yet effective include:

 - Amendments to IAS 28 Investments in Associates 

and Joint Ventures: Long-term interests in Associates 
and Joint Ventures

 - Amendments to IFRS 9 Financial Instruments: 

Prepayment features with negative compensation 

 - IFRS 16 Leases
 - IFRIC 23 Uncertainty over Income Tax Treatments

Basis of consolidation

The Group financial statements comprise the financial 
statements of the Company and all of its subsidiary 
undertakings made up to the financial year end. 
Subsidiaries are entities that are controlled by the Group. 
Control exists when the Group has the power, directly or 
indirectly, to govern the financial and operating policies 
of an entity so as to obtain benefits from its activities. In 
assessing control, potential voting rights that are currently 
exercisable or convertible are taken into account. The 
financial statements of subsidiaries are included in the 
consolidated financial statements from the date that 
control commences until the date that control ceases.

The results of subsidiary undertakings acquired or 
disposed of in the year are included in the Group 
statement of comprehensive income from the effective 
date of acquisition or to the effective date of disposal. 
Accounting policies are consistently applied throughout 
the Group. Inter-company balances and transactions have 
been eliminated. Material profits from inter-company 
sales, to the extent that they are not yet realised outside 
the Group, have also been eliminated.

Associates are all entities over which the Group has 
significant influence but not control or joint control. This is 

Financial Statements

59

generally the case where the Group holds between 20% 
and 50% of the voting rights. Investments in associates are 
accounted for using the equity method of accounting after 
initially being recognised at cost.

Under the equity method of accounting, the Group’s 
investments in associates are initially recognised at cost 
and adjusted thereafter to recognise the Group’s share 
of the post-acquisition profits or losses of the investee 
in profit or loss, and the Group’s share of movements 
in other comprehensive income of the investee in 
other comprehensive income. Dividends received 
or receivable from associates are recognised as a 
reduction in the carrying amount of the investment.

When the Group’s share of losses in an equity-
accounted investment equals or exceeds its interest in 
the entity, including any other unsecured long-term 
receivables, the Group does not recognise further 
losses unless it has incurred obligations or made 
payments on behalf of the other entity.

Unrealised gains on transactions between the Group 
and its associates are eliminated to the extent of the 
Group’s interest in these entities. Unrealised losses 
are also eliminated unless the transaction provides 
evidence of an impairment of the asset transferred. 
Accounting policies of equity accounted investees have 
been changed where necessary to ensure consistency 
with the policies adopted by the Group.

Foreign currency translation

The functional currency of Face US dba Pulsar is US 
Dollars and the functional currency of all other Group 
companies is Sterling.

Foreign currency transactions are booked in the 
functional currency of the Group company at the 
exchange rate ruling on the date of transaction. 
Foreign currency monetary assets and liabilities are 
retranslated into the functional currency at rates of 
exchange ruling at the balance sheet date. Exchange 
differences are included in the income statement. On 
consolidation, assets and liabilities, including related 
goodwill, of overseas subsidiaries, are translated into 
Sterling at rates of exchange ruling at the balance 
sheet date. The results and cash flows of overseas 
subsidiaries are translated into Sterling using average 
rates of exchange. Any loss on net monetary assets is 
charged to the consolidated income statement.

60

Business combinations

In accordance with IFRS 3 “Business Combinations”, 
the fair value of consideration paid for a business 
combination is measured as the aggregate of the fair 
values at the date of exchange of assets given and 
liabilities incurred or assumed in exchange for control. 

The assets, liabilities and contingent liabilities of the 
acquired entity are measured at fair value as at the 
acquisition date. When the initial accounting for a 
business combination is determined, it is done so on 
a provisional basis with any adjustments to these 
provisional values made within 12 months of the 
acquisition date and are effective as at the acquisition 
date. 

To the extent that deferred consideration is payable 
as part of the acquisition cost and is payable after 
one year from the acquisition date, the deferred 
consideration is discounted at an appropriate interest 
rate and, accordingly, carried at net present value 
in the consolidated balance sheet. The discount 
component is then unwound as an interest charge in 
the consolidated income statement over the life of the 
obligation. 

Where a business combination agreement provides 
for an adjustment to the cost of a business acquired 
contingent on future events, the Group accrues the fair 
value of the additional consideration payable as a 
liability at acquisition date. This amount is reassessed at 
each subsequent reporting date with any adjustments 
recognised in the consolidated income statement. 

If the business combination is achieved in stages, the 
fair value of the acquirer’s previously held equity 
interest in the acquiree is re measured at the acquisition 
date through the consolidated income statement. 
Transaction costs are expensed to the consolidated 
income statement as incurred.

Acquisition related expenses include contingent 
consideration payments agreed as part of the 
acquisition and contractually linked to ongoing 
employment as well as business performance 
(Acquisition-related employment costs). Acquisition-
related employment costs are accrued over the period 
in which the related services are received and are 
recorded as exceptional costs.

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCDisposal groups held for sale

The Group classifies assets and liabilities as held for 
sale once they are available for sale in their present 
condition and the sale satisfies the criteria to be highly 
probable. The held for sale classification applies to a 
group of assets and liabilities directly associated with 
those assets, to be disposed of in a single transaction.

Disposal groups classified as held for sale are carried 
at the lower of the carrying amount and fair value less 
costs to sell. Assets that form part of disposal groups 
classified as held for sale are not depreciated or 
amortised.

Discontinued operations

The Group classifies an operation as discontinued from 
the earlier of the date the operation meets the criteria 
to be classified as held for sale or the date the Group 
disposes of the operation. 

Results of discontinued operations are shown 
separately in the statement of comprehensive income. 
Prior periods are re-presented so that the presentation 
relates to all periods for operations that have been 
discontinued by the end of the current reporting period.

If the fair value of the net assets acquired is in excess 
of the aggregate consideration transferred, the Group 
re-assesses whether it has correctly identified all of 
the assets acquired and all of the liabilities assumed 
and reviews the procedures used to measure the 
amounts to be recognised at the acquisition date. If the 
reassessment still results in an excess of the fair value of 
net assets acquired over the aggregate consideration 
transferred, then the gain is recognised in profit or loss.

Goodwill on acquisition of subsidiaries is included 
in intangible assets. Goodwill is allocated to cash 
generating units and is not amortised, but is tested 
annually for impairment.

Intangible assets - Research and 
development expenditure

Research costs are expensed as incurred. Development 
expenditures on an individual project are recognised as 
an intangible asset when the Group can demonstrate:
 - the technical feasibility of completing the intangible 
asset so that the asset will be available for use or 
sale

 - its intention to complete and its ability and intention 

to use or sell the asset;

 - how the asset will generate future economic 

benefits;

Property, plant and equipment

 - the availability of resources to complete the asset; 

and

Property, plant and equipment are stated at cost less 
accumulated depreciation and impairment losses.

 - the ability to measure reliably the expenditure 

during development.

Depreciation is charged to the income statement on 
a straight-line basis over the estimated useful lives of 
fixtures, fittings and equipment taking into account any 
estimated residual value. The estimated useful lives are 
as follows:

Following initial recognition of the development 
expenditure as an asset, the asset is carried at cost 
less any accumulated amortisation and accumulated 
impairment losses.

Fixtures, fittings and equipment - 3 - 5 years 

Leasehold improvements - over the lease term

Intangible assets - Goodwill

Goodwill represents amounts arising on acquisition 
of subsidiaries. Goodwill represents the difference 
between the cost of the acquisition and the fair value 
of the net identifiable assets and contingent liabilities 
acquired. Identifiable intangible assets are those which 
can be sold separately or which arise from legal rights 
regardless of whether those rights are separable. 

Amortisation of the asset begins from the date 
development is complete and the asset is available for 
use, which may be before first sale. It is amortised over 
the period of expected future benefit. Amortisation is 
recorded in administration expenses. During the period 
of development, the asset is tested for impairment 
annually. 

In 2019 there were five (2018: five) capitalised 
development projects. The prior year projects both 
related to the development of new functionality 
within the Vuelio and Pulsar platforms. The directors 
assessed the capitalisation criteria of its internally 
generated material intangible assets through a review 

Financial Statements

61

of the output of the work performed, the specific costs 
proposed for capitalisation, the likely completion of 
the work and the likely future benefits to be generated 
from the work. The directors assess the useful life of the 
completed capitalised development projects to be five 
years from the date of the first sale or when benefits 
begin to be realised and amortisation will begin at that 
time.

Intangible assets - Database

On acquisition in prior years, a fair value was 
calculated in respect of the PR and media contacts 
databases acquired. Subsequent expenditure on 
maintaining this database is expensed as incurred. 
Amortisation is calculated on a straight-line basis over 
the estimated useful economic life of the database. It 
is the directors’ view that this useful economic life is 
three years based on the level of ongoing investment 
required to maintain the quality of data in the 
database.

Intangible assets - Customer 
relationships

On acquisition of businesses, a fair value was 
calculated in respect of the customer relationships 
acquired. Amortisation is calculated on a straight-line 
basis over the estimated useful economic life of the 
customer relationships. It is the directors’ view that 
this useful economic life is up to nine years, based on 
known and forecast customer retention rates.

Intangible assets - Brand value

Acquired brands, which are controlled through custody 
or legal rights and could be sold separately from the 
rest of the Group’s businesses, are capitalised where 
fair value can be reliably measured. The Group 
applies a 20-year straight line amortisation policy 
on all brand values. The conclusion is that a realistic 
life for the brand equity would be a ‘generation’ or 
20 years. Where there is an indication of impairment, 
the directors will perform an impairment review by 
analysing the future discounted cash flows over the 
remaining life of the brand asset to determine whether 
impairment is required.

Software licences

Software licences include software that is not integral 
to a related item of hardware. These items are stated 
at cost less accumulated amortisation and any 
impairment. Amortisation is calculated on a straight line 
basis over the estimated useful economic life. Although 
perpetual licences are maintained under support and 
maintenance agreements, a useful economic life of five 
years has been determined.

Impairment of non-financial assets

An impairment loss is recognised whenever the 
carrying amount of an asset or its cash-generating unit 
exceeds its recoverable amount. Impairment losses are 
recognised in the profit or loss.

Impairment losses recognised in respect of cash-
generating units are allocated first to the carrying 
amount of the goodwill allocated to that cash-
generating unit and then to the carrying amount of 
the other assets in the unit on a pro rata basis, applied 
in priority to non-current assets ahead of more liquid 
items. A cash-generating unit is the smallest identifiable 
group of assets that generates cash inflows that are 
largely independent of the cash inflows from other 
assets or groups of assets.

Reversals of impairment

An impairment loss in respect of goodwill is not 
reversed. In respect of other assets, an impairment 
loss is reversed when there is an indication that the 
impairment loss may no longer exist and there has 
been a change in the estimates used to determine the 
recoverable amount. An impairment loss is reversed 
only to the extent that the asset’s carrying amount does 
not exceed the carrying amount that would have been 
determined, net of depreciation or amortisation, if no 
impairment loss had been recognised.

Financial instruments

Financial assets
Financial assets are measured at amortised cost, fair 
value through other comprehensive income (FVTOCI) 
or fair value through profit or loss (FVTPL). The 
measurement basis is determined by reference to both 
the business model for managing the financial asset 
and the contractual cash flow characteristics of the 

62

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCfinancial asset. The group’s financial assets comprise 
of trade and other receivables and cash and cash 
equivalents.

Trade receivables
Trade receivables are measured at amortised cost are 
carried at the original invoice amount less allowances 
for expected credit losses.

Expected credit losses are calculated in accordance 
with the simplified approach permitted by IFRS 9, using 
a provision matrix applying lifetime historical credit 
loss experience to the trade receivables. The expected 
credit loss rate varies depending on whether, and the 
extent to which, settlement of the trade receivables 
is overdue and it is also adjusted as appropriate to 
reflect current economic conditions and estimates of 
future conditions. For the purpose of determining credit 
loss rates, customers are classified into groupings that 
have similar loss patterns. The key drivers of the loss 
rate are the nature of the business unit and the location 
and type of customer. When a trade receivable is 
determined to have no reasonable expectation of 
recovery it is written off, firstly against any expected 
credit loss allowance available and then to the income 
statement.

Subsequent recoveries of amounts previously provided 
for or written off are credited to the income statement. 
Long-term receivables are discounted where the effect 
is material.

Cash and cash equivalents
Cash held in deposit accounts is measured at amortised 
cost.

Financial liabilities
The Group’s financial liabilities consist of trade 
payables, loans and borrowings, and other financial 
liabilities.  Trade payables are non-interest bearing. 
Trade payables initially recognised at their fair 
value and subsequently measured at amortized cost. 
Loans and borrowings and other financial liabilities, 
which include the liability component of convertible 
redeemable loan notes, are initially measured at fair 
value, net of transaction costs, and are subsequently 
measured at amortised cost using the effective interest 
rate method. Interest expense is measured on an 
effective interest rate basis and recognised in the 
income statement over the relevant period.

Convertible loan notes

The component parts of compound instruments issued 
by the Group are classified separately as financial 
liabilities  and equity in accordance with the substance 
of the contractual arrangement. At the date of issue, 
the fair value of the liability component is estimated 
at the present value of the stream of future cash flows 
(including both coupon payments and redemption) 
discounted at the market rate of interest that would 
have been applied to an instrument of comparable 
credit quality with substantially the same cash flows, on 
the same terms, but without the conversion option.

The equity component is determined by deducting the 
amount of the liability component and deferred tax 
liability from the fair value of the compound instrument 
as a whole. This is recognised and included in equity, 
and is not subsequently re-measured.

Provisions

Provisions are recognised when there is a present 
obligation (legal or constructive) as  a result of a past 
event, it is probable that the obligation will be required 
to be settled, and a reliable estimate can be made of 
the amount of the obligation. The amount recognised 
as a provision is the best estimate of the consideration 
required to settle the present obligation at the end of 
the reporting period, taking into account the risks and 
uncertainties surrounding the obligation. Provisions are 
discounted when the time value of money is material.

Deferred and accrued income

The Group’s customer contracts include a diverse range 
of payment schedules dependent upon the nature 
and type of services being provided. The Group often 
agrees payment schedules at the inception of long-term 
contracts under which it receives payments throughout 
the term of contracts. These payment schedules may 
include progress payments as well as regular monthly 
or quarterly payments for ongoing service delivery. 
Payments for transactional services may be at delivery 
date, in arrears or in advance. 

A contract liability is the obligation to transfer goods 
or services to a customer for which the Group has 
received consideration (or an amount of consideration 
is due) from the customer. If a customer pays 
consideration before the Group transfers goods 
or services to the customer, a contract liability is 

Financial Statements

63

recognised when the payment is made or the payment 
is due (whichever is earlier). Contract liabilities are 
recognised as revenue when the Group performs under 
the contract. The Group’s contract liability relates only 
to deferred revenue and the aggregate amount is 
disclosed in Note 19.

Where payments made are less than the revenue 
recognised at the period end date, the Group 
recognises an accrued income contract asset for this 
difference.

At each reporting date, the Group assesses whether 
there is any indication that accrued income assets 
may be impaired by considering whether the revenue 
remains highly probable and that no revenue reversal 
will occur. Where an indicator of impairment exists, 
the Group makes a formal estimate of the asset’s 
recoverable amount. Where the carrying amount of 
an asset exceeds its recoverable amount, the asset 
is impaired and is written down to its recoverable 
amount.

Current and deferred income tax

The tax expense for the year comprises current and 
deferred tax. Tax is recognised in the income statement 
except to the extent that it relates to items recognised 
directly in equity, in which case it is recognised in 
equity.

Current tax is the expected tax payable on the taxable 
income for the year, using tax rates enacted or 
substantively enacted at the reporting date, and any 
adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences 
between the carrying amounts of assets and liabilities 
for financial reporting purposes and the amounts 
used for taxation purposes. The following temporary 
differences are not provided for: the initial recognition 
of goodwill; the initial recognition of assets or liabilities 
that affect neither accounting nor taxable profit other 
than in a business combination, and differences relating 
to investments in subsidiaries to the extent that they 
will probably not reverse in the foreseeable future. 
The amount of deferred tax provided is based on the 
expected manner of realisation or settlement of the 
carrying amount of assets and liabilities, using tax rates 
enacted or substantively enacted at the reporting date.

The recognition of deferred tax assets is based upon 
whether it is more likely than not that sufficient and 
suitable taxable profits will be available in the future, 
against which the reversal of temporary differences 
can be deducted. Recognition, therefore, involves 
judgement regarding the future financial performance 
of the particular legal entity or tax group in which the 
deferred tax asset has been recognised.

Historical differences between forecast and actual 
taxable profits have not resulted in material 
adjustments to the recognition of deferred tax assets.

Share-based payments

The Group issues equity-settled share-based payments 
to certain employees. These equity-settled share-based 
payments are measured at fair-value at the date of the 
grant. Where material, the fair value as determined at 
the grant date is expensed on a straight-line basis over 
the vesting period, based on the Group’s estimate of 
shares that will eventually vest.

Fair value is measured by use of the Black–Scholes 
method or the Monte Carlo method. The charges 
to profit or loss are recognised in the subsidiary 
employing the individual concerned.

Employee benefits

Individual subsidiaries of the Group operate defined 
contribution pension schemes for their employees. The 
assets of the schemes are not managed by the Group 
and are held separately from those of the Group. The 
annual contributions payable are charged to the income 
statement when they fall due for payment.

Revenue

Revenue represents the amounts derived from the 
provision of goods and services, stated net of Value 
Added Tax. The methodology applied to income 
recognition is dependent upon the goods or services 
being supplied.

In respect of income relating to annual or multi-year 
service contracts and/or hosted services which are 
invoiced in advance, it is the Group’s policy to recognise 
revenue on a straight line basis over the period of the 
contract. The full value of each sale is credited to deferred 
revenue when invoiced to be released to the statement 

64

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCof comprehensive income in equal instalments over the 
contract period.

During the course of a customer’s relationship with the 
Group, their system may be upgraded. These upgrades 
can be separated into two distinct types:

 - Specific upgrades, i.e. moving from an old legacy 
system to one of the Group’s latest products. This 
would require the migration of the customer’s data 
from the old system and the set-up of their new 
system; and

 - Non-specific upgrades, i.e. enhancements 
to customers’ systems as a result of internal 
development effort to improve the stability or 
functionality of the platform for all customers.

Customers do not have a contractual right to non-
specific upgrades and therefore, the provision of these 
non-specific upgrades are accounted for as part of the 
related service contract as explained above. 

For specific upgrades, customers are required to purchase 
these separately through signing a new contract which sets 
out the one-off professional service fee for the upgrade 
to cover migration costs and any increase in their annual 
subscription fee. The provision of this specific upgrade is 
therefore, accounted for as a separate service contract as 
explained above.

The Group does not have any further obligations that 
it would have to provide for under the subscription 
arrangements.

Cost of sales

Cost of Sales comprises third party costs directly 
related to the provision of services to customers. During 
the year the Group changed the classification of 
certain employee salary costs which in previous years 
had been disclosed within Cost of Sales. For the year 
ended 30 November 2019, all employee costs have 
been disclosed within administrative expenses. As a 
result, £410,000 of staff costs that had previously been 
disclosed within Cost of Sales in the Income Statement 
for the year ended 30 November 2018 have been 
reclassified to Administrative expenses. 

Operating lease payments

Payments made under operating leases are recognised 
in the income statement on a straight-line basis over 

the term of the lease. Lease incentives received are 
recognised in the income statement as an integral part 
of the total lease expense.

Finance income and finance expenses

Finance income and finance expenses are recognised 
in profit or loss as they accrue, using the effective 
interest method. Finance income relates to interest 
income on the Group’s bank account balances.

Interest payable comprises interest payable or finance 
charges on loans classified as liabilities.

In relation to interest relating to the convertible 
redeemable loan notes, the charge to profit or loss is an 
‘effective interest charge’ over the period as opposed 
to the actual interest paid or payable. The effective 
interest charge is higher than the actual interest paid.

Dividend distributions

Dividend distributions are recognised as transactions 
with owners on payment when liability to pay is 
established.

Foreign exchange

The individual financial statements of each Group 
company are presented in the currency of the 
primary economic environment in which it operates 
(its functional currency). The results and financial 
position of each Group company are expressed in 
pounds sterling, which is the functional currency of 
the Company, and the presentation currency for the 
consolidated financial statements.

In preparing the financial statements of the individual 
companies, transactions in currencies other than the 
entity’s functional currency (foreign currencies) are 
recorded at the rates of exchange prevailing on the 
dates of the transactions. At each reporting date, 
monetary assets and liabilities that are denominated 
in foreign currencies are retranslated at the rates 
prevailing at that date. Non-monetary items that 
are measured in terms of historical cost in a foreign 
currency are not retranslated.

Exchange differences arising on the settlement of 
monetary items, and on the retranslation of monetary 
items, are included in profit or loss for the year.

Financial Statements

65

3. Revenue

The Group’s revenue is primarily derived from the 
rendering of services with the value of sales of goods or 
delivery of infrastructure not being significant in relation 
to total Group revenue.

The Group’s revenue was generated from the following 
territories:

United Kingdom

European Union

Rest of the world

Continuing 
Operations 
2019 
£’000

Continuing 
Operations 
2018 
£’000

12,577

316

536

13,429

8,189

453

246

8,888

4. Segment reporting

Segment information is presented in respect of the 
Group’s operating segments which are based upon the 
Group’s management and internal business reporting.

Inter-segment pricing is determined on an arm’s length 
basis.

Segment results, assets and liabilities include items 
directly attributable to a segment as well as those that 
can be allocated on a reasonable basis. Unallocated 
items comprise mainly head office expenses.

Operating segments

The Group operating segments have been decided 
upon according to their revenue model and product or 
service offering being the information provided to the 
Chief Executive Officer and the Board. The Reputation 
segment derives its revenues from software subscription 
sales and support and training revenues. The Audience 
Insights segment derives its revenues from software 
subscription sales and consultancy services. The 
segments are:

Segment non-current asset additions show the amounts 
relating to property, plant and equipment and intangible 
assets including goodwill. All non-current assets are 
located in the UK.

 - Reputation
 - Audience Insights
 - Head Office 
 - Discontinued - Disposals

No single customer generates more than 10% of the 
Group’s revenue.

66

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC5
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67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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68

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5. Operating Loss

Operating loss is stated after charging:

Depreciation of property, plant and equipment

Amortisation of development costs

Amortisation of brand values

Amortisation of software licences

Amortisation of database

Amortisation of customer list

Loss on foreign currency translation

Non-recurring items (see below)

Operating lease charges - land and buildings

Auditor's remuneration (see below)

Research and development and other technical expenditure (income statement) (a further 
£2,337,000 (2018: £1,344,000) was capitalised)

Increase in provision for receivables

The non-recurring costs are made up of the following:

Non-recurring transitional hosting, migration and integration costs

Office relocation costs

Acquisition costs

Compensation and notice payments - all staff

Non-recurring legal costs

Auditor’s remuneration is further analysed as:

Fees payable to the Company's auditor for the audit of the Company’s annual accounts

The audit of the Company's subsidiaries, pursuant to legislation

Tax services

Non-audit fees related to acquisitions

2019 
£’000

182

1,111

79

105

161

225

4

1,777

592

151

415

105

2019 
£’000

1,204

341

160

25

47

1,777

2018 
£’000

78

311

61

64

201

181

12

473

358

96

526

130

2018 
£’000

270

-

183

20

-

473

2019 
£’000

2018 
£’000

48

57

16

30

151

31

33

8

24

96

Financial Statements

69

6. Discontinued operations

A.I. Talent Ltd

In May 2018, the Group sold its subsidiary A.I. Talent 
Ltd for cash consideration of £1. This business unit had 
been reported as a discontinued operation and classified 

as held for sale at 30 November 2017 following the 
commitment of the Group’s management in 2017 to sell 
the entity.

2019 
£’000

2018 
£’000

Results of discontinued operations

Revenue

Expenses

Results from operating activities

Tax

Results from operating activities, net of tax

Loss on sale of discontinued operation

Tax on gain on sale of discontinued operation

Loss for the year from discontinued operations

Earnings per share

Basic earnings per share

Diluted earnings per share

Cash flows from/(used in) discontinued operation 

Net cash from operating activities

Net cash used in investing activities

Net cash used in financing activities

Net cash flows for the year

-

-

-

-

-

-

-

-

-

-

2019 
£’000

-

-

-

-

145

(236)

(91)

-

(91)

(64)

-

(155)

(0.34)p

(0.34)p

2018 
£’000

(6)

-

-

(6)

70

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC7. Acquisition of business

Pulsar

On 2 October 2019, the Group entered into a share 
purchase agreement to acquire the entire issued 
share capital of Fenix Media Limited and Face US 
Inc. (collectively “Pulsar”). The consideration for the 
acquisition was payable by the allotment and issue of 
8,653,846 Ordinary Shares of 5p each and, under 
the terms of the Share Purchase Agreement, a cash 
payment of £1,600,000 was due to the Group by 
the vendors in respect of net working capital after the 
agreement of an appropriate completion Balance 
Sheet. This payment was received in February 2020.   

As a result of a post-completion review of pre-
acquisition accounting within Pulsar, an agreement was 
reached with the vendors on 5 February 2020 that 
4,076,238 of the consideration shares would be sold 
back to the Group for £1, subject to Access Intelligence 
shareholder approval.

The fair value of shares issued as consideration 
is considered to be 52 pence per share. Of the 
8,653,846 shares issued to the vendors, 3,076,923 
shares are deemed to have been issued in respect 
of the cash due from the vendors of £1,600,000. Of 
the remaining 5,576,923 shares issued to the vendor, 
4,076,238 shares are subject to the buy back and 
1,500,685 shares remain as consideration paid to the 
vendors. The fair value of the consideration shares paid 
to the vendors is therefore assessed as £780,000.

The Board believe that the acquisition enhances Access 
Intelligence’s capabilities in social media analysis, 
audience segmentation and social media marketing 
evaluation. It provides the Group with the opportunity 
to increase its market share and gain a leading product 
in the social media market, and also to increase the 
capabilities and customer reach of the Company’s 
Vuelio platform.

In the seven-week period that Pulsar was owned by 
the Group, it contributed revenue of £813,000 and a 
loss of £416,000. Had Pulsar been included within the 
Group’s results since 1 December 2018, total Group 
revenue would have been £18,011,000, adjusted 
EBITDA loss would have been £959,000, and total 
Group loss after tax would have been £4,541,000.

Consideration transferred

The following table summarises the acquisition date fair 
value of each major class of consideration transferred.

Consideration Shares (1,500,685 @ 52p)

Total consideration

£’000

780

780

Acquisition related costs

The Group incurred acquisition related costs of 
£160,000 on legal fees, due diligence costs and stamp 
duty. These costs have been included within ‘non-
recurring administrative expenses’.

Identifiable assets acquired 
and liabilities assumed

The following table summarises the recognised amounts 
of assets acquired and liabilities assumed at the date 
of acquisition. The intangible assets identified primarily 
comprise the fair values estimated for the software 
platform and brand acquired.

Property, plant and equipment

Intangible assets

Trade debtors

Other Debtors and Prepayments

Cash and cash Equivalents

Trade Creditors

Social Security and Other taxes

Deferred income

Deferred Tax

Accruals

Total identifiable net assets acquired 

Goodwill

Total consideration

£’000

43

1,391

962

1,067

153

(250)

(207)

(1,662)

(93)

(326)

1,078

(298)

780

Financial Statements

71

A cost-based approach was used to value the software 
platform, determining the likely cost of building an 
equivalent software platform from new. The useful life 
of the software platform has been estimated at 5 years.

Trade and other receivables include gross contractual 
amounts due of £962,000, of which £Nil was expected 
to be uncollectable at the date of acquisition 

The brand was valued by using a relief from royalty 
approach, based on a royalty rate of 0.75% and 
using a discount factor of 16%. This discount factor is 
in line with value-in-use calculations performed for 
intangibles testing (see Note 13). The useful life of the 
brand has been estimated at 20 years.

Goodwill

Accruals and deferred income includes an amount of 
£1,671,000 which relates to the fair value of deferred 
revenue acquired. The fair value has been estimated 
based on the value of deferred revenue relating to 
contracts transferred, discounted in accordance with 
IFRS.

Goodwill recognised on this acquisition represents the 
difference between the consideration paid and the fair 
value of the net assets acquired. 

The goodwill arising has been recognised as follows 
and has been released through the income statement 
as a gain arising on acquisition:

£’000

780

1,078

(298)

The Board believe that the acquisition will fulfil 
a current need and longer term strategic aim to 
strengthen the Group’s service to the journalist and PR 
sectors by improving Access Intelligence’s media data 
and press release wire offering, as well as providing 
major upsell opportunities for core Vuelio services to 
ResponseSource’s customers.

In the three-week period that ResponseSource was 
owned by the Group, it contributed revenue of 
£222,000 and a loss of £1,000. Had ResponseSource 
been included within the Group’s results since 1 
December 2017, total Group revenue would have been 
£12,090,000, adjusted EBITDA would have been 
£705,000, and total Group loss after tax would have 
been £1,073,000.

Consideration transferred

Fair value of identifiable net assets

Goodwill

ResponseSource

On 9 October 2018, the Group entered into a share 
purchase agreement to acquire the entire issued share 
capital of ResponseSource Ltd (“ResponseSource”). 
The consideration for the acquisition was: £5,000,000 
payable in cash plus the agreed amount of free cash 
in ResponseSource at the date of Completion; and 
£500,000 by the allotment and issue of 793,651 
Ordinary Shares of 5p each at a price of 63 pence per 
share.

The acquisition was completed on 5 November 
2018 with payment of the initial cash consideration 
of £5,000,000 and allotment of the 793,651 
Consideration Shares. An additional £1,854,000 
consideration was paid on 17 December 2018 in 
respect of free cash in ResponseSource at the date 
of Completion. A further £200,000 was retained in 
respect of a pre-acquisition tax liability of 
ResponseSource that had not yet crystallised. The tax 
charge and the balance of the retained amount were 
paid post year end.

72

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCConsideration transferred

The following table summarises the acquisition date fair 
value of each major class of consideration transferred.

Cash – Initial consideration

Cash - Deferred consideration (paid year 
ended 30 November 2019)

Cash - Deferred consideration (paid post 
year end)

Shares

Total consideration

Acquisition related costs

£’000

5,000

1,854

200

500

7,554

The Group incurred acquisition related costs of 
£183,000 on legal fees, due diligence costs and stamp 
duty.

These costs have been included in ‘non-recurring 
expenses’.

Identifiable assets acquired 
and liabilities assumed

The following table summarises the recognised amounts 
of assets acquired and liabilities assumed at the date of 
acquisition.

The intangible assets identified primarily comprise the 
fair values estimated for the software platform, media 
contacts database, customer list and brand acquired.

Property, plant and equipment

Intangible assets

Trade and other receivables 

Cash and cash equivalents

Trade and other payables

Deferred tax

Accruals and deferred income 

Total identifiable net assets acquired 

Goodwill

Total consideration

£’000

22

3,466

761

2,198

(320)

(572)

(1,770)

3,785

3,769

7,554

A cost-based approach was used to value the software 
platform, determining the likely cost of building an 
equivalent software platform from new. The useful life 
of the software platform has been estimated at 5 years.

A cost-based approach was used to value the media 
contacts database, determining the likely cost of 
building an equivalent media contacts database from 
new. The useful life of the database has been estimated 
at 3 years.

The customer list was valued by assessing a discounted 
cash flow for the acquired customer list, based on 
customer attrition rates and using a discount factor of 
12%. This discount factor is in line with value-in-use 
calculations performed for intangibles testing (see 
Note 13). The useful life of the customer list has been 
estimated at 9 years.

Trade and other receivables include gross contractual 
amounts due of £622,000, of which £Nil was 
expected to be uncollectable at the date of acquisition.

Accruals and deferred income includes an amount of 
£1,671,000 which relates to the fair value of deferred 
revenue acquired. The fair value has been estimated 
based on the value of deferred revenue relating to 
contracts transferred, discounted in accordance with 
IFRS.

Financial Statements

73

Goodwill

Goodwill recognised on this acquisition represents the 
difference between the consideration paid and the fair 
value of the net assets acquired. It includes the value 

inherent in the assembled workforce acquired. The 
goodwill arising has been recognised as follows:

Consideration transferred

Fair value of identifiable net assets

Goodwill

£’000

7,554

3,785

3,769

8. Particulars of employees

2019

2018

77

97

15

189

2019 
£’000

 7,982 

 905 

 236 

 21 

 14 

-

45

34

21

100

2018 
£’000

5,207

483

99

11

7

20

 9,158 

5,826

the remuneration for whose services during the year is 
detailed in the table below.

The average number of persons (including directors) employed by the Group during the 
year was:

Technical and support

Commercial

Finance and administration

Costs incurred in respect of these employees were:

Wages and salaries costs

Social security costs

Pension costs

Health insurance

Employee benefits

Compensation for loss of office

The compensation for loss of office charge of £Nil 
(2018: £20,000) relates to Nil employees (2018: 3 
employees) who were made redundant during the 
year.

The reportable key management personnel are 
considered to be comprised of the Company directors, 

74

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCDirectors’ remuneration

Executive Directors

J Arnold

M Fautley

Non-Executive Directors

C Satterthwaite

M Jackson

C Pilling

J Hamer

Salaries 
£

Fees 
£

2019 
£

2018 
£

270,000

169,000

-

-

270,000

169,000

-

-

-

-

80,000

40,000

30,000

30,000

80,000

40,000

30,000

30,000

211,631

107,339

20,000

40,000

30,000

30,000

439,000

180,000

619,000

438,970

J Arnold received health insurance benefits during 
the year of £Nil (2018: £462). J Arnold received 
payments into a personal retirement money purchase 
pension scheme during the year of £9,000 (2018: 
£6,509).

The interests of the directors in share options are 
detailed in the Directors’ Report on page 29 of this 
report. J Arnold exercised 300,000 share options 
during the year and J Hamer exercised 150,000 share 
options during the year. 

M Fautley received payments into a personal retirement 
money purchase pension scheme during the year of 
£6,500 (2018:£4,685).

No other directors received any other benefits other 
than those detailed above.

The number of directors at 30 November 2019 
accruing retirement benefits under money purchase 
schemes was two (2018: two).

During the year, J Arnold was granted options over 
1,600,000 shares with an exercise price of 56.0p 
per share and M Fautley was granted options over 
400,000 shares with an exercise price of 56.0p per 
share. The share based payments charge during the 
year relating to directors was £33,310 (2018: £Nil).

9. Financial expense

Effective interest charged on convertible loan notes

Interest charged on non-convertible loan notes

Other interest

Total financial expense

2019 
£’000

-

94

1

95

2018 
£’000

44

110

6

160

Financial Statements

75

10. Taxation

Current income tax

UK corporation tax credit for the year

Adjustment in respect of prior year

Total current income tax credit

Deferred tax (Note 22)

Origination and reversal of temporary differences

Total deferred tax

Total tax credit

As shown above the tax assessed on the loss on 
ordinary activities for the year is lower than (2018: 
lower than) the standard rate of corporation tax in the 
UK of 19% (2018: 19%).

Factors affecting tax credit

Loss on ordinary activities before tax from continuing operations

(Loss)/profit on ordinary activities before tax from discontinued operations

Loss on ordinary activities before tax

Loss on ordinary activities multiplied by effective rate of tax

Items not deductible for tax purposes

Items not taxable for tax purposes

Adjustment in respect of prior years

Additional R&D claim CTA 2009

Deferred tax not recognised

Total tax credit

Tax credit reported in the Consolidated Statement of Comprehensive Income

Tax charge attributable to discontinued operations

Total tax credit

Factors that may affect future tax expenses

2019 
£’000

2018 
£’000

(661)

(2)

(663)

(71)

(71)

(734)

The differences are explained as follows:

(362)

-

(362)

-

-

(362)

2018 
£’000

(1,717)

(155)

(1,872)

(356)

340

(65)

-

(312)

31

(362)

(362)

-

(362)

2019 
£’000

(2,894)

-

(2,894)

(550)

105

(12)

(2)

(330)

55

(734)

(734)

-

(734)

A reduction in the UK corporation tax rate from 20% 
to 19% (effective from 1 April 2017) was substantively 
enacted in October 2015. A further reduction in the tax 
rate from 19% to 17% (effective from 1 April 2020) was 

substantively enacted in September 2016. These rates 
therefore have been considered when calculating the 
deferred tax at the reporting date.

76

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC11. Dividend paid

Due to the significant and ongoing investment in 
developing our products, the directors do not propose 

a dividend in respect of the year ended 30 November 
2019.

12. Earnings per share

The calculation of earnings per share is based upon 
the total Group loss for the year of £2,160,000 (2018: 
loss of £1,510,000) divided by the weighted average 
number of ordinary shares in issue during the year 
which was 62,739,805 (2018: 45,523,476). The 
4,076,238 shares subject to a buy back agreement in 
respect of the Pulsar acquisition have been excluded 
from the weighted average number of ordinary shares 
in issue during the year.

In 2019 and 2018 potential ordinary shares from the 
share option schemes have an anti-dilutive effect due to 
the Group being in a loss making position. As a result, 
dilutive loss per share is disclosed as the same value as 
basic loss per share.

This has been computed as follows: 

Continuing 
Operations

Discontinued 
Operations

Total

Continuing 
Operations

Discontinued 
Operations

Total

Numerator

(Loss)/profit for the year 
and earnings used in 
basic EPS

Earnings used in diluted 
EPS

Denominator

Weighted average 
number of shares used 
in basic EPS (‘000)

Effects of:

Dilutive effect of options

Dilutive effect of loan 
note conversion

Weighted average 
number of shares used 
in diluted EPS (‘000)

Basic (Loss)/earnings 
per share (pence)

Diluted loss per share 
for the year (pence)

2019 
£’000

(2,160)

(2,160)

62,740

N/A

N/A

62,740

(3.44)

(3.44)

2019 
£’000

2019 
£’000

2018 
£’000

2018 
£’000

2018 
£’000

-

-

-

(2,160)

(1,355)

(155)

(1,510)

(2,160)

(1,355)

(155)

(1,510)

62,740

45,523

45,523

45,523

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

-

-

-

62,740

45,523

45,523

45,523

(3.44)

(3.44)

(2.98)

(2.98)

(0.34)

(3.32)

(0.34)

(3.32)

Financial Statements

77

The total number of options or warrants granted at 
30 November 2019 of 5,787,776 (2018: 1,951,832), 
would generate £2,822,423 (2018: £567,305) in cash 
if exercised. At 30 November 2019, 4,357,944 options 
(2018: Nil) were priced above the mid-market closing 
price of 53.5p per share (2018: 58p per share) and 
1,429,832 (2018: 1,951,837) were below.

Of the 5,787,776 options and warrants at 30 
November 2019, 4,357,944 (2018: 322,000) staff 
options were eligible for exercising at an average price 
of 55.7p (2018: 26.9p). Also eligible for exercising 
were the 1,429,832 (2018: 1,429,832) warrants priced 
at 27.5p per share held by Elderstreet VCT plc and 
other individuals consequent to an initial investment in 
the Company in October 2008.

13.Intangible fixed assets

Brand 
Value 
£’000

Goodwill 
£’000

Development 
Costs 
£’000

Software 
Licences 
£’000

Database 
£’000

Customer 
relationships 
£’000

Total 
£’000

Cost

At 1 December 2017

1,369

9,176

Capitalised during the year

On acquisition

Disposals

-

306

-

3,769

-

(5,205)

At 30 November 2018

1,675

7,740

Capitalised during the year

On acquisition

-

483

-

-

At 30 November 2019

2,158

7,740

Amortisation and impairment

At 1 December 2017

Charge for the year

Disposals

At 30 November 2018

Charge for the year

At 30 November 2019

Net Book Value

589

61

-

650

79

729

5,205

-

(5,205)

-

-

-

At 30 November 2019

At 30 November 2018

1,429

1,025

7,740

7,740

1,153

1,344

1,690

-

4,187

2,337

908

7,432

402

311

-

713

1,124

1,837

5,595

3,474

204

36

75

(3)

997

-

273

-

312

1,270

56

-

20

-

830

-

1,122

-

1,952

-

-

13,729

1,380

7.235

(5,208)

17,136

2,413

1,391

368

1,290

1,952

20,940

90

64

-

154

105

259

109

158

742

201

-

943

161

1,104

186

327

462

181

7,490

818

-

(5,205)

643

225

868

3,103

1,694

4,797

1,084

1,309

16,143

14,033

78

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCThe carrying value and remaining amortisation period 
of individually material intangible assets are as follows:

Brand

Access Intelligence Media and Communications

ResponseSource

Pulsar

Development Costs

Access Intelligence Media and Communications - Vuelio 
Platform Development

AIMediaData - Vuelio Platform Development

ResponseSource - Platform Development

Pulsar - Platform Development

Database

AIMediaData - PR & Media Contacts Database

ResponseSource - PR & Media Contacts Database

Customer Relationships

AIMediaData - Acquired Customer Relationships

ResponseSource - Acquired Customer Relationships

Carrying amount

Remaining amortisation 
period

2019  
£’000

2018  
£’000

2019 
Years

2018  
Years

660

289

480

27

3,311

1,327

930

-

186

97

987

720

305

-

86

1,723

1,665

-

61

266

202

1,107

11

19

20

2

5

4

3

-

2

1

8

12

20

-

3

5

5

-

-

3

2

9

For the purpose of impairment testing, goodwill is 
allocated by entity, which represent the Group’s CGUs 
and the lowest level within the Group at which the 
goodwill is monitored. 

The carrying value of goodwill allocated to each CGU 
is:

Goodwill

Continuing operations

Access Intelligence Media and Communications Limited

AIMediaData Limited

ResponseSource Ltd

2019 
£’000

1,928

2,043

3,769

7,740

2018 
£’000

1,928

2,043

3,769

7,740

Financial Statements

79

At the reporting date, impairment tests were 
undertaken by comparing the carrying values of 
CGUs with their recoverable amounts. The recoverable 
amounts of the CGUs are based on value-in-use 
calculations. 

These calculations use pre-tax cash flow projections 
covering a five-year period based on approved 
budgets and forecasts in the first three years, followed 
by applying specific growth rates for which the key 
assumptions in respect of annual revenue growth rates 
range between 0% and 7.5% from year 4 onwards, 
with a terminal value after year five.

The key assumptions used for value-in-use calculations 
are those regarding revenue growth rates and discount 
rates over the forecast period. Growth rates are based 
on past experience, the anticipated impact of the CGUs 
significant investment in research and development, 
and expectations of future changes in the market. 

The discount rate used for all CGUs was 16%, based 
on an assessment of the Group’s cost of capital and on 
comparison with other listed technology companies. 
The terminal growth rate used for the purposes of 
goodwill impairment assessments was 2.5%. The 
Board considered that no impairment to goodwill is 
necessary based on the value-in-use reviews of Access 
Intelligence Media and Communications Limited, 
AIMediaData Limited and ResponseSource Ltd as the 
value-in-use calculations exceeded the carrying values 
of goodwill relating to those companies.

Sensitivity analysis has been performed on reasonably 
possible changes in assumptions upon which 
recoverable amounts have been estimated. Based 
on the sensitivity analysis, a reduction of 62% in 
EBITDA delivered by Access Intelligence Media and 
Communications Limited would result in the carrying 
value of its goodwill and intangible assets being equal 

to the recoverable amount. For AIMediaData Limited, 
a 68% reduction in EBITDA would result in the carrying 
value of its goodwill and intangible assets being equal 
to the recoverable amount. For ResponseSource Ltd, a 
41% reduction in EBITDA would result in the carrying 
value of its goodwill and intangible assets being 
equal to the recoverable amount. For Pulsar, a 22% 
reduction in EBITDA would result in the carrying value 
of its goodwill and intangible assets being equal to the 
recoverable amount.

For Access Intelligence Media and Communications 
Limited, a 20% percentage point increase in the 
discount rate would result in the carrying value of 
goodwill and intangible assets being equal to the 
recoverable amount. For AIMediaData Limited, a 28% 
percentage point increase in the discount rate would 
result in the carrying value of goodwill and intangible 
assets being equal to the recoverable amount. For 
ResponseSource Ltd, a 9% percentage point increase 
in the discount rate would result in the carrying value 
of goodwill and intangible assets being equal to the 
recoverable amount. For Pulsar, a 7% percentage point 
increase in the discount rate would result in the carrying 
value of goodwill and intangible assets being equal to 
the recoverable amount.

Other impairments

Other intangible assets are tested for impairment if 
indicators of an impairment exist. Such indicators 
include performance falling short of expectation.

In 2019, no development costs (2018: £Nil) were 
impaired as a result of projects that did not perform as 
expected.

The directors considered that there were no indicators 
of impairment relating to the remaining intangible fixed 
assets at 30 November 2019.

80

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC14. Investment in associate

2019 
£’000

Cost

At 1 December

Additions

At 30 November

Share of loss of associate and impairment

At 1 December

Share of loss of associate

At 30 November

Net Book Value

At 1 December

At 30 November

885

-

885

567

201

768

318

117

2018 
£’000

625

260

885

345

222

567

280

318

As part of the consideration for the disposal of 
AITrackRecord Limited, the Group received a 20% 
shareholding in TrackRecord Holdings Limited, a 
company registered in England and Wales. The fair 
value of this shareholding based on the funding raised 
by TrackRecord Holdings Limited was £625,000. 

During the year, the Group’s share of the loss of 
TrackRecord Holdings Limited was £201,000 (2018: 
£222,000). As the Group applies the equity method of 
accounting for its investment in TrackRecord Holdings 
Limited, the carrying value of investments in associates 
is reduced by this share of loss at the year-end.

The shareholding in TrackRecord Holdings Limited is 
treated as an investment in associate as the Group is 
not able to exercise control over the company, but is 
able to exercise significant influence over the company 
by way of its 20% shareholding and through J Arnold 
being the Group’s representative on the board of 
TrackRecord Holdings Limited.

During the year, the Group made available a loan 
facility of £100,000 to Track Record Holdings Limited 
on an unsecured basis. The final repayment date of the 
facility is November 2029 and interest is payable at 
a rate of 10% on any amount drawn down from the 
facility. A non-utilisation fee of 1% of any amount of 
the facility not drawn down is also payable. 

During the year ended 30 November 2018, the Group 
invested a further £260,000 in Track Record Holdings 
Limited, representing its 20% share of a £1,300,000 
fundraising round. 

As part of the agreement, Track Record Holdings 
Limited paid the Group a commitment fee of £2,000 in 
November 2019. The total value drawn down by Track 
Record Holdings Limited at 30 November 2019 was 
£Nil.

Financial Statements

81

Summarised financial information for associate

The tables below provide summarised financial 
information for TrackRecord Holdings Limited, an 
associate which is considered material to the Group. 
The information disclosed reflects the amounts 

presented in the financial statements of TrackRecord 
Holdings Limited and not Access Intelligence Plc’s share 
of those amounts. 

Track Record 
Holdings Limited 
2019 
£’000

Track Record Holdings 
Limited 
2018 
£’000

604

778

(798)

584

117

1,048

785

(246)

1,587

318

Track Record 
Holdings Limited 
2019 
£’000

Track Record Holdings 
Limited 
2018 
£’000

1,587

-

-

(1,003)

584

1,399

130

1,170

(1,112)

1,587

Track Record 
Holdings Limited 
2019 
£’000

Track Record Holdings 
Limited 
2018 
£’000

943

(1,003)

-

(1,003)

703

(1,112)

-

(1,112)

Total current assets

Total non-current assets

Total current liabilities

Net assets

Access Intelligence Plc share of net assets (20%)

Reconciliation to carrying amounts

Opening net assets 1 December

Issue of share capital

Share premium on issue of shares

Loss for the period

Net assets

Summarised statement of comprehensive income

Revenue

Loss for the period from continuing operations

Other comprehensive income

Total comprehensive income

82

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC 
15. Property, plant & equipment

Cost

At 1 December 2017

Additions

Disposals

On acquisition of business

At 1 December 2018

Additions

Disposals

On acquisition of business

At 30 November 2019

Depreciation

At 1 December 2017

Charge for the year

At 1 December 2018

Charge for the year

Disposals

At 30 November 2019

Net Book Value

At 30 November 2019

At 30 November 2018

Fixtures, fitting and 
equipment 
£’000

Leasehold 
improvements 
£’000

454

76

(1)

22

551

272

(271)

43

595

418

49

467

81

(271)

277

318

84

279

2

-

-

281

584

-

-

865

169

29

198

101

-

299

566

83

Total 
£’000

733

78

(1)

22

832

856

(271)

43

1,460

587

78

665

182

(271)

576

884

167

Financial Statements

83

16. Trade and other receivables

2019 
£’000

2018 
£’000

Current assets

Trade receivables

Less: provision for impairment of trade receivables

Prepayments and other receivables

 3,579 

(100)

3,479

4,258

7,737

2,618

(182)

2,436

1,204

3,640

All trade receivables are reviewed by management 
and are considered collectible. The ageing of trade 

receivables which are past due and not impaired is as 
follows:

Days outstanding

31–60 days

61–90 days

91-180 days

Movements on the Group provision for impairment of 
trade receivables are as follows:

At 1 December

Increase in provision

On acquisition of business

Written off in year

At 30 November

Ageing of impaired debt

Days outstanding

91-180 days

181-270 days

More than 270 days

84

2019 
£’000

364

123

508

995

2019 
£’000

182

105

7

(194)

100

2019 
£’000

23

17

60

100

2018 
£’000

556

182

375

1,112

2018 
£’000

137

130

-

(85)

182

2018 
£’000

38

43

101

182

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC 
The creation and release of a provision for impaired 
receivables has been included in ‘administrative 
expenses’ in the income statement. Amounts charged to 
the allowance account are generally written off, where 
there is no expectation of recovering additional cash.

The maximum exposure to credit risk at the reporting 
date is the carrying value of each class of receivable 
mentioned above together with our cash deposits 
totalling £2,001,000 (2018: £5,300,000). The Group 
does not hold any collateral as security.

The other asset classes within trade and other 
receivables do not contain impaired assets.

As disclosed in Note 21, credit risk is considered 
according to sector and necessary allowances are 
made when needed by assessing changes in our 
customers’ credit profiles and credit ratings.

17. Interest bearing loans 
and borrowings

Current 

Convertible loan notes

Non-convertible loan notes

Other

Non-current

Convertible loan notes

Non-convertible loan notes

Other

2019 
£’000

-

-

23

23

-

-

-

-

2018 
£’000

-

110

100

210

-

838

29

867

On 30th June 2009 £1,750,000 convertible loan 
notes were issued. At 30 November 2015 and 30 
November 2016, £1,250,000 of these loan notes were 
in issue.

The original terms were that these loan notes were 
redeemable at par or convertible to ordinary shares 
at 4p per ordinary share on or before maturing on 
30th June 2015 and carried a coupon rate of 6% per 
annum payable semi-annually until such time as they 
were repaid or were converted in accordance with their 
terms. The holder of the notes may convert all or part of 
the notes held by them into new ordinary shares in the 

Company on delivery to the Company of a conversion 
notice at 4p per share.

In 2014, the Company agreed terms with Elderstreet 
VCT (a company related to M Jackson) and Unicorn 
AIM VCT plc to extend the loans such that they mature 
on 31 December 2015, with enhanced interest at 8% 
during this extended period with conversion rights 
unchanged at 4p per share. In January 2016, the 
maturity dates of the loan notes were extended to 
31 December 2016 with all other terms remaining 
unchanged. 

Financial Statements

85

In December 2016 the maturity dates of the loan notes 
were further extended to 31 December 2017 with all 
other terms remaining unchanged. 

being admitted to trading on the AIM market of the 
London Stock Exchange on 3 January 2018.

In December 2014 the Company issued £1,100,000 
of convertible loan notes. These loan notes are 
redeemable at par or convertible to ordinary shares 
at 3p per ordinary share on or before maturing on 3 
December 2019 and carry a coupon rate of 8% per 
annum payable semi-annually until such time as they 
are repaid or converted.

During the prior year, the 2009 convertible loan notes 
converted into 31,250,000 new ordinary shares at 
a conversion price of 4.0p, with conversion being 
effective on 31 December 2017 and the new shares 

Also during the prior year, the 2014 convertible loan 
notes converted into 36,666,665 new ordinary shares 
at a conversion price of 3.0p, with conversion being 
effective and the new shares being admitted to trading 
on the AIM market of the London Stock Exchange on 
29 January 2018.

The net proceeds received from the issues of the 
convertible loan notes were split between the liability 
element and an equity component, representing the fair 
value of the embedded option to convert the liability 
into equity of the Company, as follows:

Proceeds of issue of convertible loan notes

Existing loan notes rolled over

Equity component

Deferred taxation

Initial fair value of liability component

Cumulative interest charged

Cumulative interest paid

Converted into equity

Liability component at 30 November

2019 
£’000

-

-

-

-

-

-

-

-

-

2018 
£’000

-

2,350

(255)

(79)

2,016

1,265

(1,003)

(2,278)

-

The equity component of £Nil (2018 £255,000) 
was originally credited to equity reserve. This was 
transferred to share premium on conversion of the loan 
notes. 

The interest charged for the year is calculated by 
applying an effective rate of interest of 0% (2018: 
10.1%) to the liability component for the 12-month 
period. The liability component is measured at 
amortised cost. 

86

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCThe movement on the convertible loan note liability is 
summarised below:

Opening loan liability

Interest charged for the year

Interest paid in the year

Converted into equity

Liability component at 30 November

2019 
£’000

-

-

-

-

-

2018 
£’000

2,359

29

(106)

(2,282)

-

On 22 June 2015 the Company issued £1,818,000 of 
non-convertible loan notes which carried an interest 
rate of 10% for one year rising to 12% thereafter. 
Interest is payable quarterly in arrears. 

The loans notes were fully repayable in five years. 
£900,000 of these loan notes were repaid on 22 April 
2016 and the remaining £918,000 were repaid on 7 
November 2019.

Opening loan liability

Interest charged for the year

Repayment of non-convertible loan notes

Interest paid in the year

Liability component at 30 November

2019 
£’000

948

94

(918)

(124)

-

18. Trade and other payables

Due within one year

Trade and other payables

Other taxes and social security costs

VAT payable

2019 
£’000

3,103

495

191

3,789

2018 
£’000

954

104

-

(110)

948

2018 
£’000

3,284

324

305

3,913

Financial Statements

87

 
19. Deferred revenue

At 1 December

Invoiced during the year

Revenue recognised during the year

On acquisition of business

At 30 November

All deferred revenue is expected to be recognised 
within one year.

2019 
£’000

6,354

13,349

(13,429)

1,661

7,935

2018 
£’000

4,137

9,434

(8,888)

1,671

6,354

20. Financial instruments

concerned no hedging takes place in Australian 
dollars, Euros or US dollars. At the year-end there were 
no open contracts, however the Group was holding 
a US dollar deposit of $99,090 (2018: $Nil) which 
in 2019 was translated at the rate of £0.8116:$1 for 
inclusion in the consolidated statement of financial 
position. This amounted to £80,421 (2018: £Nil). There 
are no hedges against this balance.

The Group did not hold any other significant assets 
or liabilities in foreign denominated currencies at the 
reporting date. The directors do not consider that there 
is a significant exposure to foreign exchange risk and 
therefore no sensitivity analysis has been performed. 

At 30 November 2019 borrowings comprised non-
convertible loan notes of £Nil (2018: £948,000), and 
other loans of £23,000 (2018: £129,000). 

The Group’s treasury activities are designed to provide 
suitable, flexible funding arrangements to satisfy 
the Group’s requirements. The Group uses financial 
instruments comprising borrowings, cash, liquid 
resources and items such as trade receivables and 
payables that arise directly from its operations. The 
main risks arising from the Group financial instruments 
relate to the maintaining of liquidity across the four 
group entities and debt collection. The Board reviews 
policies for managing each of these risks and they are 
summarised below.

The Group finances its operations through a 
combination of cash resources, loan notes and equity. 
Short term flexibility is provided by moving resources 
between the individual subsidiaries. Exposure to 
interest rate fluctuations is minimal as all borrowings 
are at fixed rates of interest. The Group also has 
deposit facilities on which 0.25% interest was being 
earned throughout 2019 (2018: 0.75%) and will be 
optimising the use of these accounts going forward. The 
Group’s exposure to interest rate risk is not significant 
and therefore no sensitivity analysis has been 
performed.

Small amounts of foreign currency risk exist in five 
subsidiaries which invoice in currencies other than 
sterling. Due to the relative size of the currency risks 

88

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCThere is no material difference between the fair values 
and book values of the Group’s financial instruments. 
Short term trade receivables and payables have been 
excluded from the above disclosures.

fluctuations in the financial markets on the value of the 
Group’s financial assets and liabilities, on reported 
profitability and on the cash flow of the Group. Interest 
income is sought wherever possible and in 2019 
produced £2,000 (2018: £Nil) of income.

The objectives of the Group’s treasury activities are to 
manage financial risk, secure cost-effective funding 
where necessary and minimise the adverse effects of 

The Group’s principal financial instruments for 
fundraising are through share issues. 

2019

Assets per the balance sheet

Trade and other receivables excluding prepayments

Cash and cash equivalents

Liabilities per the balance sheet

Trade and other payables excluding accruals

Interest bearing loans and borrowings

Undiscounted contractual maturity of financial liabilities

Amounts due within one year

Amounts due between one and five years

Less: future interest charges

Financial liabilities carrying value

The above analysis excludes corporation tax 
receivable.

Loans, receivables 
and other payables 
£’000

5,961

2,001

7,962

3,807

23

3,830

Total 
£’000

5,961

2,001

7,962

3,807

23

3,830

3,830

-

3,830

-

3,830

Financial Statements

89

Loans, receivables 
and other payables 
£’000

2,436

5,300

7,736

3,913

1,077

4,990

2018

Assets per the balance sheet

Trade and other receivables excluding prepayments

Cash and cash equivalents

Liabilities per the balance sheet

Trade and other payables excluding accruals

Interest bearing loans and borrowings

Undiscounted contractual maturity of financial liabilities

Amounts due within one year

Amounts due between one and five years

Amounts that convert to equity

Less: future interest charges

Financial liabilities carrying value

Total 
£’000

2,436

5,300

7,736

3,913

1,077

4,990

4,233

867

5,100

(110)

4,990

The liquidity risk  relating to the contractual liabilities 
listed above is managed on a local basis through their 
day to day cash management. The Group is liquid 
with £2,001,000 (2018: £5,300,000) available 
cash resources against a liability payable within the 
next 12 months of £3,509,000 (2018: £4,013,000). 

Management monitor cash balances weekly. However 
should any subsidiary, or the Company, find that it 
does not have the liquidity to pay a debt as it becomes 
due an inter-company cash transfer will be made 
available by another member of the Group.

21. Financial and operational 
risk management

The Group’s activities expose it to a variety of financial 
risks which are managed by the Group and subsidiary 
management teams as part of their day-to-day 
responsibilities. The Group’s overall risk management 
policy concentrates on those areas of exposure 
most relevant to its operations. These fall into seven 
categories:

 - Competitive risk — that our products are no longer 

competitive or relevant to our customers;

 - Cash flow and liquidity risk — that we run out of the 

cash required to run the business;

 - Credit risk — that our customers do not pay; 

 - Key personnel risk — that we cannot attract and 

retain talented people;

 - Capital risk — that we do not have an optimal 

structure to allow for future acquisition and growth;

 - COVID-19 and business continuity risk – that the 

current COVID-19 pandemic could affect business 
continuity; and

 - Political risk – that the political landscape could 
adversely affect growth or our clients’ ability to 
trade normally.

Further information on these risks and the Group’s 
actions to mitigate them is provided on page 21 to 23 
of the Strategic Report.

90

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC22. Deferred tax assets 
and liabilities

The following are the major deferred tax assets and 
liabilities recognised by the Group and the movements 
thereon during the current year and the prior year:

Convertible 
loan notes 
£’000

Share-
based 
payments 
£’000

Tax losses 
£’000

Accelerated 
tax on assets 
£’000

Fair value of 
intangible 
assets 
£’000

(29)

29

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

176

(164)

-

12

12

9

-

21

21

-

21

(147)

135

-

(12)

(12)

(14)

-

(26)

(26)

-

(26)

-

-

(572)

(572)

(572)

76

(121)

(617)

(617)

-

(617)

Total 
£’000

-

-

(572)

(572)

(572)

71

(121)

(622)

(622)

(622)

At 1 December 2017

Charge to profit or loss

On acquisition

At 30 November 2018

At 1 December 2018

Charge to profit or loss

On acquisition

At 30 November 2019

Attributable to:

Continuing operations

Discontinued operations

Total

At the reporting date the Group had unused tax losses 
of approximately £6,500,000 (2018: £6,900,000) 
available for offset against future profits. A deferred 
tax asset has been recognised in respect of all 
available losses expected to be utilised against 
future taxable profits within three years based on the 
forecasts approved by the directors. The tax losses do 
not have any expiry date.

Deferred tax assets and liabilities are offset when there 
is a legally enforceable right to offset current tax assets 
against current tax liabilities and when the deferred tax 
assets and liabilities relate to income taxes levied by 

the same taxation authority on either the taxable entity 
or different taxable entities where there is an intention 
to settle the balances on a net basis.

Deferred tax assets totalling £1,105,000 (2018: 
£1,161,000) arising in respect of losses have not been 
included in the statement of financial position due 
to uncertainties in regard to their recoverability. The 
following is the aggregate amounts of deferred tax 
balances in each group entity, after allowable offset, 
for financial reporting purposes:

Financial Statements

91

Deferred tax assets

Deferred tax liabilities

Total

23. Share capital

Equity: Ordinary shares of 5p each

Allotted, issued and fully paid 79,222,753 ordinary shares of 5p each 
(2018: 63,772,754 ordinary shares of 0.5p each)

2019 
£’000

21

(643)

(622)

2019 
£’000

3,961

2018 
£’000

37

(609)

(572)

2018 
£’000

3,189

2019

2018

Number of shares at 1 December

63,772,754

-

-

-

14,999,999

450,000

79,222,753

348,674,357

70,000,008

67,916,665

(437,931,927)

15,113,651

-

63,772,754

at the year end. The shares held in treasury have no 
voting rights, or rights to dividends and so the total 
issued share capital for voting and dividend purposes 
is 76,256,087 (2018: 60,806,088). 

Transaction costs associated with share issues in the 
year amounted to £379,000 (2018: £465,000). 
Transaction costs are accounted for as a reduction from 
the share premium account.

New shares issued in year (pre-share consolidation)

Conversion of convertible loan notes (pre share consolidation)

Consolidation of shares

New shares issued in year (post-share consolidation)

Share options exercised (post-share consolidation)

Number of shares at 30 November

In November 2018, the Company completed a one-
for-ten share consolidation to reduce the number of 
Ordinary Shares in issue. 

During the year, 100,000 share options were exercised 
at 27.5p, 100,000 share options were exercised at 
25.0p, 100,000 share options were exercised at 22.0p 
and 150,000 share options were exercised at 43.75p.

In October 2019, 6,345,153 shares were issued in a 
placing at 52.0p per share and 8,653,846 shares 
were issued as consideration for the acquisition of 
Pulsar. 3,076,923 of the Pulsar acquisition shares are 
deemed to have been issued for £1,600,000 cash and 
4,076,238 shares are subject to a buy back agreement.

On 21 September 2011 29,666,667 ordinary shares of 
0.5 pence, and with a total nominal value of £148,333 
were returned to the Company. Post consolidation, 
this equates to 2,966,666 5p shares held in treasury 

92

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC24. Equity-settled share-
based payments

The Company has a share option scheme for 
employees of the Group.

Ordinary share options and warrants granted and 
subsisting at 30 November 2019 were as follows:

Date of grant

Exercise price

No of shares Exercisable between

23 October 2008

04 December 2009

18 February 2019

24 October 2019

27.5p

55.0p

56.0p

54.5p

1,429,832

No time limit

22,000

Dec 2012 - Dec 2019

3,602,000

Feb 2022 - Feb 2029

733,944

Oct 2022 - Oct 2029

5,787,776

Details of the movements in the weighted average 
exercise price (“WAEP”) and number of share options 
during the current and prior year are as follows:

At start of year

Granted

Exercised

Forfeited

At end of year

WAEP 2018 (p)

WAEP 2019 (p)

Options 2018

Options 2019

2.91

29.1

19,518,379

1,951,832

-

55.7

-

-

31.1

-

-

43.8

-

4,335,944

(450,000)

(50,000)

29.1

48.8

1,951,832

5,787,776

Due to the share consolidation in the prior year, the 
share options and warrants granted and subsisting at 
1 December 2018 were adjusted on the basis of one 
option or warrant for every previous 10 options or 
warrants.

The range of prices at which options and warrants can 
be exercised is 27.5p to 56.0p.

During 2019, options were granted over 3,602,000 
shares with an exercise price of 56.0p per share and 
733,944 shares with an exercise price of 54.5p per 
share.

50,000 options were cancelled in the year (2018: Nil).

The weighted average price of shares on the date of 
exercise during the year was 31.1 pence (2018: Nil 
pence).

The option movements detailed above resulted in 
a share-based payment charge for the Group of 
£63,000 (2018: £Nil). 

Further details of share options exercisable at the year-
end are provided in Note 12.

There are no market, non-market or service conditions 
as part of the share option scheme. The only condition 
existing is that employees must still be in employment 
with the Company at the point they exercise the 
options.

Financial Statements

93

25. Cash and cash equivalents

The Group monitors its exposure to liquidity risk based 
on the net cash flows that are available. The following 
provides an analysis of the changes in net funds:

Cash and cash equivalents

5,300

(3,299)

2,001

As at 30 
November 2018 
£’000

Cash outflow 
£’000

As at 30 
November 2019 
£’000

Cash and cash equivalents

673

4,627

5,300

As at 30 
November 2017 
£’000

Cash inflow 
£’000

As at 30 
November 2018 
£’000

26. Commitments

Capital commitments

Operating lease commitments

The Group had no capital commitments at the end of 
the financial year or prior year. 

Commitments for minimum lease payments in relation 
to operating leases are payable as follows:

2019 
£’000

788

3,615

4,403

Land and buildings

2018 
£’000

278

297

575

Not later than one year

Later than one year and not later than five years

The Group leases various offices and storage units 
under non-cancellable fixed term operating lease 
agreements. The lease terms are up to 10 years, with 
break clauses ahead of the full term and the majority 
are not renewable at the end of the lease period.

There were no other operating lease commitments.

94

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCProvisions and contingent liabilities

At 1 December 2018

Released in the year in respect of exiting leasehold properties

Additions

At 30 November 2019

Due within one year

Due after more than one year

Leasehold dilapidations £’000

171

(171)

213

213

-

213

Leasehold dilapidations relate to the estimated cost of 
returning a leasehold property to its original state at 
the end of the lease in accordance with the lease terms. 
The main uncertainty relates to estimating the cost that 
will be incurred at the end of the lease. 

The earliest point at which it is considered that this 
amount may become payable is July 2024 for the 
Group’s leasehold property.

27. Related party transactions

Two (2018: two) of the directors have received all of 
their remuneration through their individual service 
companies during the year. The payments represent 
short term employee benefits. The amounts involved 
are as follows and relate to activities within their 
responsibilities as directors:

C Pilling (via The Personal Web Company Limited)

J Hamer (via Fin Dec Limited)

In all cases the directors are responsible for their own 
taxation and national insurance liabilities. 

2019 
£

30,000

30,000

2018 
£

30,000

30,000

At the year end Access Intelligence Plc owed 
Elderstreet Investments Limited, a company of which M 
Jackson is a director, £Nil (2018: £8,337). 

During the year, the Group recognised a share based 
payment charge of £33,310 (2018: £Nil) in respect of 
key management personnel.

During the year interest on convertible loans of £Nil 
(2018: £30,685) and on non-convertible loans of 
£40,438 (2018: £36,000) was paid to Eldersteet VCT 
plc, a company of which M Jackson is a director.

At the year end, an amount of £2,040 (2018: £2,040) 
was due from M Jackson.

During the year, the Group made available a loan 
facility of £100,000 to Track Record Holdings Limited 
on an unsecured basis. The final repayment date of the 
facility is November 2029 and interest is payable at 
a rate of 10% on any amount drawn down from the 
facility. A non-utilisation fee of 1% of any amount of 
the facility not drawn down is also payable. 

Financial Statements

95

As part of the agreement, Track Record Holdings 
Limited paid the Group a commitment fee of £2,000 in 
November 2019. The total value drawn down by Track 
Record Holdings Limited at 30 November 2019 was 
£Nil. 

Macranet Limited, a company in which M Jackson is 
a director, totalling £Nil (2018: £31,500). At the year 
end the Company owed £Nil (2018: £Nil) to Macranet 
Limited.

During the year Access Intelligence Media and 
Communications Limited received services from 

28. Pension commitments

Individual subsidiaries of the Group operate defined 
contribution pension schemes for their employees. The 
assets of the schemes are held separately from those 
of the Group. The annual contributions payable are 
charged to the income statement when they fall due for 
payment.

During the year £229,000 (2018: £97,000) was 
contributed by the Group to individual pension 
schemes. At 30 November 2019 no pension 
contributions were outstanding (2018: £Nil).

29. Events after the 
reporting date

On 6 February 2020, the Group announced an update 
in respect of an independent accounting review it had 
initiated to review the pre-acquisition accounting within 
the Pulsar business and a resulting agreement with the 
Pulsar vendors in respect of the purchase price paid for 
the business.

In full and final settlement of any dispute under the 
Agreement regarding the appropriate valuation of 
the business, the vendors agreed that 4,076,238 of 
the consideration shares will be sold back to Access 
Intelligence for £1. As Access Intelligence currently 

does not have the requisite approvals to acquire these 
shares, a shareholder’s meeting will be convened to 
obtain the necessary approval for the buy back.  Upon 
completion of the buy back the relevant shares will be 
cancelled.

Post year end and since the outbreak of COVID-19, 
the global economy has entered a period of significant 
turbulence. The Group’s considerations in respect of 
this are detailed on pages 12 and 13.

96

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC 
Financial Statements

97

Company Statement 
of Financial Position

Company Number: 04799195 
At 30 November 2019

98

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCNon-current assets

Tangible assets

Investments

Deferred tax assets

Total non-current assets

Current assets

Trade and other receivables

Amounts due from group undertakings

Cash at bank and in hand

Total current assets

Total assets

Current liabilities

Trade and other payables

Amounts due to group undertakings

Accruals

Interest bearing loans and borrowings

Total current liabilities

Non-current liabilities

Interest bearing loans and borrowings

Provisions

Total non-current liabilities

Total liabilities

Net assets

Capital and reserves

Called up share capital

Treasury shares

Share premium account

Capital redemption reserve

Share option reserve

Equity reserve

Profit and loss account

Note

2019 
£’000

2018 
£’000

4

5

6

7

8

7

9

9

766

25,796

-

26,562

2,495

478

600

3,573

30,135

1,403

5,691

544

23

7,661

-

213

213

7,874

22,261

3,961

(148)

17,242

191

411

-

604

90

20,503

37

20,630

493

50

2,518

3,061

23,691

2,400

2,624

458

210

5,692

867

-

867

6,559

17,132

3,189

(148)

13,075

191

348

-

477

Equity shareholders’ funds

22,261

17,132

The Company reported a profit for the financial year 
ended 30 November 2019 of £127,000 (2018: loss of 
£484,000).

The financial statements were approved by the Board 
of directors on 3 April 2020 and signed on its behalf 
by

J Arnold 
Director

Financial Statements

99

 
 
 
 
 
Company Statement 
of Changes in Equity

Year ended 30 November 2019

100

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCShare 
capital 
£’000

Treasury 
shares 
£’000

Share 
premium 
account 
£’000

Capital 
redemption 
reserve 
£’000

Share 
option 
reserve 
£’000

Equity 
reserve 
£’000

Retained 
earnings 
£’000

Total 
£’000

At 1 December 2017

1,743

(148)

2,352

191

348

255

961

5,702

Total comprehensive 
income for the year

Issue of share capital

Conversion of convertible 
loan notes 

-

1,106

340

-

-

-

-

8,530

2,193

-

-

-

-

-

-

-

-

(255)

At 1 December 2018

3,189

(148)

13,075

191

348

Total comprehensive 
income for the year

Issue of share capital

Share based payments

-

772

-

-

-

-

-

4,167

-

-

-

-

At 30 November 2019

3,961

(148)

17,242

191

-

-

63

411

-

-

-

-

-

(484)

(484)

-

-

9,636

2,278

477

17,132

127

127

-

-

4,939

63

604 22,261

Financial Statements

101

Notes to the 
Company Financial 
Statements

Year ended 30 November 2019

102

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC1. General Information

The Company is incorporated in England and Wales. 
The principal activity of the Company is to act as the 
holding company of the Group.

2. Accounting Policies

The particular accounting policies adopted by the 
Company are described below.

Going Concern

Basis of preparation

These financial statements have been prepared 
in accordance with applicable United Kingdom 
accounting standards, including Financial Reporting 
Standard 102 – ‘The Financial Reporting Standard 
applicable in the United Kingdom and Republic of 
Ireland’ (‘FRS 102’), and with the Companies Act 
2006. The financial statements have been prepared on 
the historical cost basis as specified in the accounting 
policies below. 

The Company’s functional currency is Pound 
Sterling, being the currency of the primary economic 
environment in which the Company operates.

In preparing these financial statements, the Company 
has taken advantage of the disclosure exemptions, as 
permitted by FRS 102 paragraph 1.12.

The Company has taken advantage of the following 
exemptions in preparing the Company financial 
statements:
 - from preparing a Cash Flow Statement in 

accordance with Section 7 ‘Cash Flow Statements’;

 - from providing certain disclosures as required by 

Section 11 ‘Basic Financial Instruments’ and Section 
12 ‘Other Financial Instrument Issues’, as equivalent 
disclosures are provided in the consolidated 
financial statements; and

 - from disclosing the Company’s key management 

personnel compensation, as required by paragraph 
7 of Section 33 ‘Related Party Disclosures’. 

On the basis of current financial projections and 
available funds and facilities, the directors are 
satisfied that the Company, taking into account that it 
operates as part of the Access Intelligence plc Group, 
has adequate resources to continue in operation 
for the foreseeable future and therefore consider it 
appropriate to prepare the financial statements on the 
going concern basis (refer to the Group going concern 
assessment in Note 2 to the consolidated financial 
statements). 

Significant judgements

In addition to going concern, the areas involving a high 
degree of judgement or complexity relate to:
 - the recognition of deferred tax assets in relation 
to losses (refer to Note 22 of the consolidated 
financial statements for further details).

Significant estimates

Further to the significant judgements above the areas 
where key assumptions and estimates have been made 
by management relate to:
 - the charge for share-based payment transactions 
which include assumptions on future share prices 
movements, expected future dividends, and risk-free 
discount rates (refer to Note 24 of the consolidated 
financial statements for further details).

Share-based payments

The Company issues equity-settled share-based 
payments to certain employees. These equity-settled 
share-based payments are measured at fair-value at 
the date of the grant. Where material, the fair value 

Financial Statements

103

as determined at the grant date is expensed on a 
straight-line basis over the vesting period, based on the 
Company’s estimate of shares that will eventually vest.

exceeds its recoverable amount. Impairment losses are 
recognised in profit or loss.

Fair value is measured by use of the Black–Scholes 
method or the Monte Carlo method. Further details in 
relation to share-based payments are set out in Note 
24 of the consolidated financial statements. 

Tangible assets

Impairment losses recognised in respect of cash-
generating units are allocated to the carrying amount 
of the assets in the unit on a pro rata basis, applied 
in priority to non-current assets ahead of more liquid 
items. A cash-generating unit is the smallest identifiable 
group of assets that generates cash inflows that are 
largely independent of the cash inflows from other 
assets or groups of assets.

Property, plant and equipment are stated at cost less 
accumulated depreciation and impairment losses.

Reversals of impairment

Depreciation is charged to the income statement on 
a straight-line basis over the estimated useful lives of 
fixtures, fittings and equipment taking into account any 
estimated residual value. The estimated useful lives are 
as follows:
 - Fixtures, fittings and equipment - 4 years 
 - Leasehold improvements - over lease term

Investments

An impairment loss is reversed when there is an 
indication that the impairment loss may no longer exist 
and there has been a change in the estimates used to 
determine the recoverable amount.

An impairment loss is reversed only to the extent 
that the asset’s carrying amount does not exceed the 
carrying amount that would have been determined, net 
of depreciation or amortisation, if no impairment loss 
had been recognised.

Investments in subsidiaries and associates are stated at 
cost less provision for any impairment

Financial instruments

Intangible assets 

Software licences

Software licences include software that is not integral 
to a related item of hardware. These items are stated 
at cost less accumulated amortisation and any 
impairment. Amortisation is calculated on a straight-
line basis over the estimated useful economic life. 
Although perpetual licences are maintained under 
support and maintenance agreements, a useful 
economic life of five years has been determined.

Impairment of non-financial assets

The carrying amounts of the Company’s assets 
other than deferred tax assets, are reviewed at each 
reporting date to determine whether there is any 
indication of impairment. If any such indication exists, 
the asset’s recoverable amount is estimated based 
upon the value in use.

An impairment loss is recognised whenever the 
carrying amount of an asset or its cash-generating unit 

Financial instruments comprise trade and other 
receivables, cash and cash equivalents, loans and 
borrowings, trade and other payables and other 
financial liabilities.

Financial instruments are recognised initially at fair 
value plus, for instruments not at fair value through 
profit or loss, any directly attributable transaction 
costs, except as described below. Subsequent to initial 
recognition financial instruments are measured as 
described below.

A financial instrument is recognised if the Company 
becomes a party to the contractual provisions of the 
instrument. Financial assets are derecognised if the 
Company’s contractual rights to the cash flows from 
the financial assets expire or if the Company transfers 
the financial asset to another party without retaining 
control of substantially all risks and rewards of the 
asset. Financial liabilities are derecognised if the 
Company’s obligations specified in the contract expire 
or are discharged or are cancelled. 

Trade and other receivables are recorded initially at 
fair value and subsequently measured at amortised 

104

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCcost, using the effective interest method, less provision 
for impairment. Specific impairment provisions 
are made when management consider the debtor 
irrecoverable and these are charged to the income 
statement. Trade and other payables are recorded 
initially at fair value and subsequently measured at 
amortised cost, using the effective interest method.

Cash and cash equivalents include cash in hand, 
deposits held at call with banks, and other short term 
highly liquid investments.

Loans and borrowings and other financial liabilities, 
which include the convertible redeemable loan notes, 
are initially measured at fair value, net of transaction 
costs, and are subsequently measured at amortised 
cost using the effective interest rate method. Interest 
expense is measured on an effective yield basis and 
recognised in the income statement over the relevant 
period.

Issue costs are apportioned between the liability and 
equity components of the convertible loan notes based 
upon their relative carrying amounts at the date of 
issue. The portion relating to the equity component is 
recognised in equity.

Finance payments associated with financial liabilities 
are dealt with as part of finance expenses.

The Company may enter into derivative financial 
instruments for risk management purposes. Derivatives 
are initially recognised at fair value on the date the 
derivative contract is entered into and are subsequently 
re-measured at their fair value with gains and losses 
recognised through profit or loss. The Company does 
not hold or issue derivative financial instruments for 
trading purposes.

Convertible loan notes

The component parts of compound instruments issued 
by the Company are classified separately as financial 
liabilities  and equity in accordance with the substance 
of the contractual arrangement. At the date of issue, in 
the case of a convertible loan note denominated in the 
functional currency of the issuer that may be converted 
into a fixed number of equity shares, the fair value 
of the liability component is estimated at the present 
value of the stream of future cash flows (including 
both coupon payments and redemption) discounted 
at the market rate of interest that would have been 

applied to an instrument of comparable credit quality 
with substantially the same cash flows, on the same 
terms, but without the conversion option. This amount 
is recorded as a liability on an amortised cost basis 
using the effective interest method until extinguished 
upon conversion or at the instrument’s maturity date. 
The equity component is determined by deducting the 
amount of the liability component and deferred tax 
liability from the fair value of the compound instrument 
as a whole. This is recognised and included in equity, 
and is not subsequently re-measured.

Taxation

The tax expense for the year comprises current and 
deferred tax. Tax currently payable, relating to UK 
corporation tax, is calculated on the basis of the tax 
rates and laws that have been enacted or substantively 
enacted as at the reporting date. 

Deferred tax liabilities are provided in full on timing 
differences that result in an obligation at the balance 
sheet date to pay more tax, or a right to pay less tax, 
at a future date, at rates expected to apply when they 
crystallise based on the current tax rates and law. 

Timing differences arise from the inclusion of items of 
total comprehensive income in taxation computations in 
periods different from those in which they are included 
in the financial statements. Deferred tax assets are 
recognised to the extent that it is regarded as more 
likely than not that they will be recovered. Deferred tax 
assets and liabilities are not discounted. 

Employee benefits

The Company operates a defined contribution pension 
schemes for its employees. The assets of the schemes 
are not managed by the Company and are held 
separately from those of the Company. The annual 
contributions payable are charged to the income 
statement when they fall due for payment.

Operating lease payments

Payments made under operating leases are recognised 
in the income statement on a straight-line basis over 
the term of the lease. Lease incentives received are 
recognised in the income statement as an integral part 
of the total lease expense.

Financial Statements

105

Finance income and finance expenses

Finance income and finance expenses are recognised 
in profit or loss as they accrue, using the effective 
interest method. Finance income relates to interest 
income on the Company’s bank account balances.

Interest payable comprises interest payable or finance 
charges on loans classified as liabilities.

In relation to interest relating to the convertible 
redeemable loan notes, the charge to profit or loss is an 
‘effective interest charge’ over the period as opposed 
to the actual interest paid or payable. The effective 
interest charge is higher than the actual interest paid.

Foreign exchange

in which it operates (its functional currency). The results 
and financial position of the Company are expressed 
in pounds sterling, which is the functional currency of 
the Company, and the presentation currency for the 
consolidated financial statements.

In preparing the financial statements of the individual 
companies, transactions in currencies other than the 
entity’s functional currency (foreign currencies) are 
recorded at the rates of exchange prevailing on the 
dates of the transactions. At each reporting date, 
monetary assets and liabilities that are denominated 
in foreign currencies are retranslated at the rates 
prevailing at that date. Non-monetary items that 
are measured in terms of historical cost in a foreign 
currency are not retranslated.

The financial statements of the Company are presented 
in the currency of the primary economic environment 

Exchange differences arising on the settlement of 
monetary items, and on the retranslation of monetary 
items, are included in profit or loss for the year.

106

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC3. Result for the year

As permitted by s408 of the Companies Act 2006, 
no separate Profit and Loss account or Statement 
Of Comprehensive Income is presented in respect of 
the parent Company. The result attributable to the 
Company is disclosed in the footnote to the Company 
Balance Sheet.

The auditor’s remuneration for audit and other services 
is disclosed in Note 5 to the consolidated financial 
statements.

The average monthly number of employees (including 
executive directors) was:

2019

2018

Technical and support

Commercial

Finance and administration

Their aggregate remuneration comprised:

Wages and salaries costs

Social security costs

Pension costs

Health insurance

Compensation for loss of office

1

-

7

8

-

-

4

4

2019 
£’000

2018 
£’000

140

16

3

-

8

167

151

12

12

7

-

182

Financial Statements

107

4. Tangible fixed assets

Cost

At 1 December 2018

Additions

Disposals

At 30 November 2019

Depreciation

At 1 December 2018

Charge for the year

Disposals

At 30 November 2019

Net Book Value

At 30 November 2019

At 30 November 2018

Fixtures fittings and 
equipment 
£’000

Leasehold 
improvements 
£’000

Total 
£’000

278

194

(255)

217

268

10

(255)

23

194

10

154

371

-

525

74

78

-

152

373

80

432

565

(255)

742

342

88

(255)

175

567

90

108

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC5. Investments

Investment   
in subsidiaries 
£’000

Loans to 
subsidiaries 
£’000

Investment in 
associate  
£’000

Cost

At 1 December 2017

Additions

Disposals

At  1 December 2018

Additions

Disposals

At 30 November 2019

Impairment

At 1 December 2017

Disposals

At 1 December 2018

Reversal of impairment

At 30 November 2019

Net Book Value

At 30 November 2019

At 30 November 2018

8,309

7,734

(5,207)

10,836

502

-

11,338

5,207

(5,207)

-

-

-

11,338

10,836

7,389

1,484

-

8,873

4,700

-

13,573

-

-

-

-

-

13,573

8,873

625

260

-

885

-

-

885

91

-

91

(91)

-

885

794

Total 
£’000

16,323

9,478

(5,207)

20,594

5,202

-

25,796

5,298

(5,207)

91

(91)

-

25,796

20,503

At 30 November 2019 the Company was the beneficial 
owner of the entire issued share capital and controlled 
all the votes of its subsidiaries. The subsidiaries are set 
out below:

Subsidiary

Activity

Share type

% holding

AIMediaData Limited

England and Wales

Software development

Ordinary

Access Intelligence Media and 
Communications Limited

ResponseSource Ltd

Fenix Media Limited

Face US dba Pulsar

England and Wales

Software development

Ordinary

England and Wales

Software development

England and Wales

Software development

USA Software development

Ordinary

Ordinary

Ordinary

100%

100%

100%

100%

100%

Financial Statements

109

The registered office of all subsidiaries is the same as 
the registered office of the Company (see page 24).

At 30 November 2019 the Company was the beneficial 
owner of the following share capital of an associate, 
which is incorporated in England and Wales:

Associate

Activity

Share type

% holding

TrackRecord Holdings Limited

Software development

Ordinary

20%

6. Trade and other receivables

2019 
£’000

37

2,226

232

2,495

2018 
£’000

5

184

304

493

2019 
£’000

478

(5,691)

(5,213)

2018 
£’000

50

(2,624)

(2,574)

Trade receivables

Prepayments and other debtors

Other taxes and social security

7. Amounts due from/
to group undertakings

Amounts due from/to group undertakings are 
unsecured, interest free and repayable on demand.

Amounts due from group undertakings

Amounts due to group undertakings

110

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACC8. Trade and other payables

Trade payables

Other creditors

Other taxes and social security

2019 
£’000

780

584

39

1,403

2018 
£’000

304

2,096

-

2,400

9. Interest bearing loans 
and borrowings

Current

Convertible loan notes

Non-convertible loan notes

Other

Non-current

Non-convertible loan notes

Other

See Note 17 of the consolidated financial statements 
for further details.

10. Share capital

See Note 23 of the consolidated financial statements 
for further details. 

2019 
£’000

2018 
£’000

-

-

23

23

-

-

-

-

110

100

210

844

23

867

Financial Statements

111

11. Equity-settled share-
based payments

See Note 24 of the consolidated financial statements 
for further details.

12. Commitments

Capital Commitments

Operating lease commitments

The Company had no capital commitments at the end 
of the financial year or prior year.

See Note 26 of the consolidated financial statements 
for further details.

13. Related party transactions

The Company has taken the exemption permitted by 
Section 33 ‘Related Party Disclosures’ not to disclose 
transactions with members of Access Intelligence Plc 
group. See Note 27 of the consolidated financial 

statements for details of other related party 
transactions.

14. Events after the 
reporting date

See Note 29 of the consolidated financial statements 
for further details.

112

Access Intelligence Plc  |  Annual Report  |  Stock Code: ACCAccess Intelligence
Reputation and Communications 
Management Solutions

Access Intelligence

The Johnson Building, 
79 Hatton Garden,  
London, EC1N 8AW

0843 659 2940 
info@accessintelligence.com 
www.accessintelligence.com