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Belvoir Group PLC

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FY2019 Annual Report · Belvoir Group PLC
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Belvoir Group PLC
Annual report and accounts 2019

 
 
 
 
 
 
 
We operate the largest franchised 
property group in the UK, 
supporting a network of 
396 individual businesses 
across five distinct brands, 
specialising in residential 
lettings, property sales 
and property‑related  
financial services.

The Belvoir vision
We aim to extend our market share of the UK property sector through our model of operating 
multi-brand property franchise networks alongside other complementary property-related services.

Revenue (£m)

£19.3m

+43%

.

3
1
1

9
9

.

9
6

.

.

3
9
1

.

4
3
1

MSF (£m)

£8.8m

8
8

.

5
8

.

9
7

.

+4%

4
6

.

0
4

.

Profit before tax (£m)

£5.6m

+2%2

9
3

.

2
5
5

.

6
5

.

2
2

.

4
2

.

EPS (p)

13.3p

+3%2

6
8

.

.

2
9
2
1

.

3
3
1

.

5
76
5

.

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

5
1
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7
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2

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0
2

9
1
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5
1
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6
1
0
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7
1
0
2

8
1
0
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9
1
0
2

Operational highlights

Financial highlights

• Exchanged on the acquisition of 17-office franchised 
estate agency network Lovelle in December 2019, 
with completion in January 2020

• 24 (2018: 26) assisted acquisitions adding over 

£6.6m (2018: £6.9m) to franchisee network revenue

• The Group now manages 68,5501 

(2018: 62,780) properties

• Average management service fees (MSF) per franchise 

office up 35% in four years

• 35% net increase in financial service advisers 

to 166 (2018: 123)

• Number of offices up to 3961 (2018: 365)

•  Group revenue increased by 43% to £19.3m (2018: £13.4m)

• Growth in MSF of 4% to £8.8m (2018: £8.5m)

• Profit before tax of £5.6m (2018: £5.5m including 

net exceptional credit of £0.6m)

• Strong lettings bias reflected in gross profit ratio 

of 61% lettings:16% sales:19% financial services:4% other 
(2018: 67%:17%:10%:6%)

• Year-end cash of £3.6m (2018: £1.8m)

• Net debt down significantly to £6.9m (2018: £9.6m)

1.  Includes Lovelle network of 17 offices and 1,550 managed properties.

2.   2018 included net exceptional credit of £0.6m.

Strategic report

IFC  Highlights 2019
02  At a glance
04  Chairman’s statement
06  Chief Executive Officer’s statement
08  Our markets
12  Our business model
14  Our strategy 
16  Our key performance indicators (KPIs)
18  Our people
20  Risk management
22  Financial review

Corporate governance

Introduction to corporate governance

 Statement of corporate governance

24 
25  Board of Directors
26 
31  Audit Committee report
32  Directors’ remuneration report
34  Directors’ report

Financial statements

36 
40 

Independent auditor’s report
 Group statement of 
comprehensive income

41  Statements of financial position
 Statements of changes in equity
42 
43  Statements of cash flows
44 

 Notes to the financial statements

Shareholder information

64  Notice of Annual General Meeting
65  Corporate information
65  Corporate calendar

Stay up to date with the latest investor videos and 
presentations at belvoirgroup.com/investors

Learn more about our stakeholder 
engagement from page 29

Why invest in Belvoir?

Belvoir has a proven track record in delivering growth 
built around a business model of supporting networks 
of entrepreneurial business owners. This is underpinned 
by a strong bias towards lettings, providing a reliable 
recurring revenue stream.

1 Proven multi-brand franchise 

network model 

5

brands

Harnessing entrepreneurial self-motivated 
franchisees coupled with central support 
from franchisor

Learn more about our brands from 
page 2

2 History of strong financial growth

23 

years of unbroken profit growth with 
EPS more than doubled in 4 years

Learn more about our performance 
from page 22

3 High degree of recurring revenue

61% 

gross profit from lettings/16% sales/ 
19% financial services/4% other

Highly cash generative underpinned 
by recurring gross profit from core 
lettings business

Learn more about our risks from 
page 20

4 Diversification

£2.5m 

gross profit contribution from financial 
services in 2019

Up from £0.3m in 2016

Learn more about our business model 
from page 12

5 Long-serving, experienced 

leadership team

11

years average length of service

Stable management team with 27 years 
average industry experience

Learn more about our leadership 
from page 24

Annual report and accounts 2019

01

At a glance

Supporting our customers 
throughout their property journey

We are the UK’s largest property franchise 
group delivering residential lettings and sales, 
and property-related financial services through 
396 individual businesses nationwide. We operate 
through two divisions: a network of property 
franchisees and a network of financial advisers, 
which combine to support our customers 
throughout their property journey.

About the Group
Belvoir was founded in 1995 as a 
specialist franchised lettings agent 
and extended its services to offer 
estate agency in 2014. Since 2015 
the Belvoir Group has embarked on 
a multi-brand franchise strategy by 
acquiring the Newton Fallowell and 
Goodchilds networks in 2015, the 
Northwood network in 2016 and, 
very recently, the Lovelle network in 
January 2020. In 2017 we broadened 
our property-related services to 
encompass financial services through 
the acquisition of Brook Financial 
Services in 2017 and MAB (Gloucester) 
in 2018, such that we now operate a 
network of specialist financial advisers 
providing customers with mortgage 
and property-related financial 
services products.

Our 313 property franchisees and 
166 financial service advisers operate 
through 396 individual business units 
nationwide with a portfolio of 68,550 
managed properties, making Belvoir 
the UK’s largest property franchise 
group with total revenue of £19.3m. 

Nationwide reach
Belvoir operates in the residential 
lettings, sales and financial services 
markets through 396 individual 
business units across the UK.

o ffi   ces

396
d e

ation w i

n

02 Belvoir Group PLC

Scotland

11

5

North 
East

3

1

North 
West

23

15

1

Yorkshire and 
the Humber

1

9

8

6

2

Wales

4

2

17

East  
Midlands

29

26

9

6

8

West  
Midlands

27

8

5

24

East of  
England

20

11

1

1

London

14

7

South 
West

8

10

25

South 
East

22

17

5

Northern 
Ireland

5

172

Belvoir

88

Northwood

36

Newton Fallowell

17

Lovelle

83

Financial services

E R T IES U

P

R

E

D

N

PR O
68,550
N T

ANAGE M E

M

O U S E SALE

S

H

7,433

C

OMPL E T E

D

M O R TGAGE

S

9,342

ARRAN G E

D

Our nationwide networks
Property franchises

Financial services

Belvoir
Established in 1995
Historically a lettings franchise, Belvoir 
now offers both sales and lettings services 
across the UK.

Northwood
Established in 1995
Northwood also started as a specialist 
lettings franchise and now has nationwide 
coverage offering both sales and lettings. 

Newton Fallowell
Established in 1999
Originally an East Midlands-based 
estate agent but, with the Goodchilds 
offices rebranding to Newton Fallowell, 
this network is now a strong regional 
property brand covering both the East 
and West Midlands.

Lovelle
Established in 2006
Originally a single office estate agent 
in Grimsby, Lovelle restructured into 
a franchise network in 2006 primarily 
offering sales.

Brook
Established in 2010
Brook trades as the largest appointed 
representative of the Mortgage Advice 
Bureau (MAB), one of the UK’s leading 
networks for mortgage intermediaries. 
Brook manages a team of 48 mortgage 
and financial service advisers in Barnsley, 
and a network of 118 advisers who were 
brought onboard when the Group acquired 
MAB (Gloucester), based primarily in South 
Wales, the South West and the Midlands.

Brook leverages its expertise to introduce 
new mortgage products and financial 
services across all Group networks, 
whilst also building its client list through 
partnership with independent agents. 

Annual report and accounts 2019

03

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportChairman’s statement

Leading the way 
in the property and 
franchising industries

  —Michael Stoop, Chairman

As we enter a period of 
extreme economic uncertainty, 
I will report on both our 
strong performance in 2019 
and our assessment of the 
impact of Covid-19 on our 
business and the actions that 
we are taking to weather 
the storm.

Performance
On the positive side, I can start by reporting 
that in 2019 Belvoir achieved its 23rd year 
of uninterrupted profit growth despite the 
introduction of the tenant fee ban, the 
turmoil surrounding Brexit and the build-up 
to the general election in December 2019. 
Revenues increased by an impressive 43% 
driven by a strong performance from our 
property franchise network and significant 
contributions from our financial services 
division. Profit before tax increased to £5.6m 
(2018: £5.5m), up £0.7m when taking the net 
exceptional credit of £0.6m in 2018 into 
account. These are excellent results given 
the backdrop of a relatively flat property 
market. The Group now operates through 
396 individual businesses, with the average 
MSF per franchise office up 35% over the last 
four years. This increase confirms the attitude 
our franchisees take in developing and 
growing their businesses through portfolio 
acquisitions and becoming more active in 
the sales market, together with the addition 

of financial services. Meanwhile, our network 
of financial advisers is up to 166 from just 13 
in 2016, demonstrating the effectiveness 
of our financial services strategy.

Governance
The Board continues to apply the 2018 
Quoted Companies Alliance Corporate 
Governance Code (the “QCA Code”) as the 
basis of the Group’s governance framework 
as adopted last year. Within the Belvoir Group 
we promote a culture of good governance 
and we recognise how important our people 
are to the success of the Group. Our corporate 
governance structures and processes and 
how we engage with our stakeholders are 
reported upon in full later in this report.

Learn more about our 
governance from page 24

Board and senior management
On behalf of the Board, I would like to say 
thank you to our founder, Mike Goddard, 
who retired as Chairman in May 2019, for 
his entrepreneurial drive that has made 
Belvoir the company it is today. 

Belvoir benefits from the longevity and 
stability of its highly skilled Executive Team 
of Directors and senior managers in providing 
the continuity of knowledge and experience 
that has underpinned the successful growth 
of the Group. This is of particular value in the 
difficult times we now find ourselves in the 
near term.

Learn more about our Board 
of Directors from page 25

Covid-19, dividend and outlook
Whilst trading in the year to date had been 
encouraging and in line with management 
expectations, Covid-19 has introduced huge 
uncertainty in the year ahead for our industry 
and the wider economy. Despite the resilience 
of our core lettings business, we will not be 
immune to the effects of reduced levels of 
property sales and mortgage transactions, 
and the higher risk of bad debts and 
non-payment of rent. 

In accordance with the UK Government’s 
guidance, with effect from 24 March our 
corporate offices have closed and our franchise 
and financial services offices have been 
advised to do likewise. We have considered 
the risk to the critical services we provide to 
franchisees and are satisfied that, even with 
our teams working remotely from home, 
we will still be able to provide the necessary 
support in a reasonable timeframe to enable 
our franchisees to continue to service our 
landlords and tenants to the extent that is 
possible under the current conditions. As a 
Board we are mindful of the risks and are 
advising our staff, our franchisees and our 
advisers on how best to protect themselves, 
their business and members of the public.

We will be working closely with our franchisees 
and advisers to support them in reshaping 
their businesses for the next few months and 
furthermore, how they can access the various 
Government financial support packages. 
We have also put in place our own financial 
measures to support our franchisees 
through the crisis.

04 Belvoir Group PLC

These are uncharted times and it is difficult 
to predict how long the Covid-19 outbreak 
will affect the property industry and to what 
extent. In operating a franchise business model, 
Belvoir bears none of the costly infrastructure 
of a large corporate network, and the Board 
has been able to respond quickly and decisively 
to restructure our cost base to reflect the 
anticipated change in trading conditions. 
Having revised forecasts to model a range 
of possible downside outcomes for the rest 
of the calendar year together with sensitised 
forecasts for 2021, the Board is confident that 
the Group has a strong balance sheet with 
adequate resources to be able to weather 
the storm, and to operate within its bank 
covenants, for the foreseeable future. 
However, given the scale of the global crisis 
and the inevitable uncertainty, we have decided 
that it would be prudent not to propose a 
final dividend for 2019, conserving cash as 
a precaution. Despite these concerns, we 
are positive about our ability to manage the 
challenge of the current climate and thrive 
once markets return to normal levels, at 
which point we would expect to reinstate 
our progressive dividend policy.

Finally, I would like to thank all our staff for 
their contribution to achieving such a great 
performance in 2019 and for their support 
during the Covid-19 crisis.

Michael Stoop
Non-Executive Chairman

“ The success of our franchisees 
remains our main priority as 
their performance lies at the 
heart of the ongoing success 
of the Belvoir Group.”

Q&A with 
the Chairman

What attracted you to Belvoir?
I have been aware of Belvoir since it started operating in 1995. 
Having been involved with estate agency franchising since 1982, 
it was important for me to keep a close eye on what our competitors 
were doing! Once I decided to take a step back from day-to-day 
operations with another large franchise group, I was very keen 
to be able to offer my experience and services to a company that 
embraced the same morals and ethics of franchising in estate agency 
as my own. I had known Dorian Gonsalves and Mike Goddard 
for many years through our association as board directors of 
The Property Ombudsman (TPO) and I was always impressed 
with their professionalism and dedication in all that they did at 
both TPO and Belvoir.

How does your experience help the Group?
I hope my experience both as a Winkworth franchisee and as group 
managing director of Winkworth, Legal & General Franchising Ltd, 
and latterly The Property Franchise Group, stands me in good stead 
to help steer the Executive Board and Non-Executives in the direction 
of creating a “stand out” franchise proposition. This is for the benefit 
of our existing and future franchisees as the Group grows both 
organically and through further acquisitions.

What changes have you made so far?
I would like to think that our Board meetings are structured to 
ensure that we concentrate on performance in more detail, drill 
down to where we believe, as a Board, the real risks are within the 
business and challenge the Executive Team to ensure we are 
maximising profit whilst keeping a very tight control on overheads. 
In November I chaired a strategy day to ensure that the Executives 
and senior management are clear on the goals that we at Belvoir 
Group PLC are looking to achieve in the short to medium term.

How are you engaging with your key stakeholders?
I have personally engaged with all the key members of staff at 
Central Office as well as meeting many franchisees at the various 
industry conferences I attend during the course of the year. I am 
very keen to get feedback from franchisees and staff alike as it is 
imperative that their “voices” are heard at Board level and acted 
upon, where necessary. I have also met with customers and 
shareholders to canvas their thoughts and feedback.

What are your priorities for the year ahead?
With the unexpected consequences of the Covid-19 virus, our 
priority for 2020 is to support our franchisees and financial advisers 
through the difficult months ahead. We are having to reorganise our 
business to ensure that our Central Office support system and our 
franchisees can continue to operate from a “home environment”. 
As a Board we have invaluable experience in the estate agency 
sector that has witnessed previous severe downturns. Whilst none 
as fundamental as the one we now face, we do know how to act 
swiftly and to take the action required to trade through such difficulties. 
We will ensure that our networks have the best possible advice and 
guidance to steer them through the challenging months ahead.

Annual report and accounts 2019

05

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportChief Executive Officer’s statement

Responsive and 
resilient to changes 
in the industry

  —Dorian Gonsalves, Chief Executive Officer

2019 was another very good 
year for the Group and is 
testament to the resilience of 
the Belvoir business model with 
both our property franchise and 
our financial services divisions 
performing exceptionally well.

came from an increased focus on property 
sales. Against what was quite a flat year for 
the UK property sales market with house 
price inflation at 2.2% and house transactions 
down 0.9%, MSF from sales was up 16% across 
those two networks and up 9% across the 
Group. By Q4 2019 franchise network 
revenue was noticeably higher than it was 
in Q4 2018 demonstrating our franchisees’ 
ability to overcome changes in the sector.

Performance
The Group achieved a year of outstanding 
growth with revenue increasing 43% to 
£19.3m (2018: £13.4m). Our property 
division was up 6% and our financial 
services division was up 159%, with the 
Group more than overcoming the twin 
challenges of the tenant fee ban and 
markets subdued by the political and 
economic uncertainty.

Management Service Fees (MSF), the 
Company’s core income from franchisees, 
increased by 4% to £8.8m (2018: £8.5m). 
In a year when our franchisees expected to 
lose 10% of their lettings revenue due to the 
tenant fee ban from 1 June and with the rental 
index at 1.4%, MSF from lettings increased 
by 3% with our franchisees having succeeded 
in mitigating the impact of the tenant 
fee ban by December 2019, ahead of 
management’s expectations. Part of the 
mitigation arose from the ongoing success 
of the assisted acquisitions programme 
which supported 24 franchisees to make a 
local portfolio acquisition, adding £6.6m to 
franchise network revenue, 4,500 managed 
properties and around £0.6m p.a. of ongoing 
MSF. Mitigation by our lettings-biased 
Belvoir and Northwood franchisees also 

06 Belvoir Group PLC

The Group’s diversification into financial 
services has been a great success delivering 
significant growth in 2019 following 
the acquisition of MAB (Gloucester) in 
November 2018, and a 35% increase 
in the Group’s financial services network. 
Contributing 19% of gross profit, financial 
services is of growing importance to the 
Group. By the year end Belvoir had 166 
(2018: 123) financial advisers offering specialist 
high street mortgage advice both to our 
Group franchisees and to independent 
agents. Additionally, in November 2019 the 
Group announced an eight-year exclusivity 
agreement with Dacres, a 20-office estate 
agency network based in Yorkshire, to deliver 
financial services to its extensive client base. 

Across all three areas of lettings, sales 
and financial services, Belvoir outperformed 
the market. Belvoir now has a portfolio of 
68,550 (2018: 62,780) managed properties, 
a record level for the Group and which 
represents one of the largest portfolios in 
the UK. In 2019 Group house sales were up 
9% to 7,433 (2018: 6,815) and the number of 
mortgages arranged was up 240% to 9,342 
(2018: 2,746). The Group’s network revenue, 
this being the total revenue across all our 
Group companies, our franchisees and our 
financial advisers, totalled £93m (2018: £83m).

Our strategic priorities
Given the current unprecedented economic 
conditions, our priorities in the short term 
are to ensure the safety of our staff and 
other stakeholders and to safeguard the 
business. The Board has sought to manage 
the impact on our short-term financial 
performance by reviewing overheads to 
remove non-critical costs and reducing 
headcount to match the foreseeable needs 
of the business whilst retaining key skills and 
infrastructure necessary to support franchisees 
and advisers. In addition the Board, brand 
managing directors and senior managers 
have volunteered to take a temporary salary 
reduction. The Board greatly appreciates the 
commitment of our staff throughout the 
Group during these difficult times. We are 
also reviewing the Government’s stimulus 
package to ensure that the Group benefits 
from the financial help available.

Our franchise support team will be focused 
entirely on advising franchisees how to 
restructure their business to minimise costs 
in response to lower trading activity, how to 
access the Government support available to 
them and how to safely continue to deliver 
services to their landlords and vendors. 

 “Our assisted acquisition 
programme, launched in 
2013, has supported 95 deals 
enabling many of these 
franchisees to double the size 
of their business overnight.”

Learn more about our strategy 
from page 14

Our financial support package for franchisees 
includes a six-month capital repayment holiday 
to those franchisees who have borrowed 
funds from Belvoir to grow through our 
assisted acquisitions programme. We 
have also waived our monthly minimum 
fees to franchisees so that MSF are wholly 
percentage based; this means any reduction 
in income for our franchisees is matched by 
a proportionate reduction in the MSF payable 
to Belvoir, and as such we share the burden 
of any downturn in revenue during the period 
of the crisis. We firmly believe in the resilience 
of our franchise model and we are confident 
that the short-term measures taken will 
enable the Group to support its franchisees 
during the lockdown period and to emerge 
from the crisis in a strong position to capitalise 
on business opportunities as the market 
returns to normal.

The Group’s longer-term strategic priorities 
remain to position the Group to benefit 
from further consolidation within the sector 
at both franchisee and Group level, to 
introduce additional revenue streams to our 
franchisees and to extend our financial 
services network across the UK. 

With the early 2020 acquisition of Lovelle, 
Belvoir has taken a further step in its 
multi-franchise strategy by bringing a new 
franchise network into the Group. From 
operating a single national franchise brand, 
Belvoir, with 162 offices five years ago, the 
Group now operates four franchise brands 
with 313 estate and lettings agency offices 
across the UK. A key focus for 2020 will be 
the integration of Lovelle into the Group.

We will continue to support franchisees 
to “buy and build” through our assisted 
acquisitions programme so that they can 
benefit from the further consolidation 
anticipated as smaller independent agents, 
struggling to overcome the financial impact 
of the tenant fee ban and contemplating 
the further regulation proposed in the 
Recommendations for Government on the 
Regulation of Property Agents (RoPA) report, 
decide to exit the sector.

The expansion of our financial adviser network 
remains a critical part of our strategy of offering 
local financial services advice through our 
property franchise offices. Our existing 166 
advisers are primarily based in the South West, 
Wales, the West Midlands and Yorkshire, so 
our aim is to extend our financial services 
network across the rest of the UK.

Creating value
The healthy growth of our property 
franchisees and financial advisers, supported 
by our strategic priorities, underpins the 
creation of value for our stakeholders. At 
a Group level, our investment in additional 
franchise networks and in financial services has 

Lovelle acquisition

In January 2020 
Belvoir acquired 
the Lovelle network, 
an independent predominantly franchised 
estate agency network operating in 
Lincolnshire and the Humber region. 
Based on performance in the year to 
July 2019 Lovelle was the largest agency 
in its region, delivering 1,425 completed 
sales transactions and managing 1,600 
properties and was named the “Yorkshire 
and Humber Agency of the Year” at the 
2019 Negotiator Awards. The Lovelle 
network comprises 17 estate agency 
branches, with ten offering property 
sales only, one offering lettings only and 
six offering both sales and lettings. Our 
objective is to find a franchise solution 
for each of the corporate-owned offices 
as we believe firmly that these offices 

will flourish under franchise ownership. 
Where possible we aim to support either 
an existing member of staff or franchisee 
to take on these offices.

The Lovelle offices will benefit from 
the economies of scale enjoyed from 
being part of a larger group in terms of 
better supplier terms and greater depth 
of central support covering marketing, 
IT, legal, compliance and business 
development. We hope that their 
franchisees will embrace the growth 
opportunities available through our 
assisted acquisitions programme and, 
as primarily sales-focused businesses, 
from the introduction of lettings. There 
is also the opportunity to significantly 
improve their income from financial 
services by working with Brook.

helped to deliver a 155% increase in profit before 
tax to £5.6m (2015: £2.2m) and a 105% increase 
in EPS to 13.3p (2015: 6.5p) over four years. 

Our marketplace
Over the past three years, there has been 
a general slowdown in UK house price 
growth, driven mainly by low and, at times, 
falling prices in London, the South East and 
the East of England, possibly areas of the UK 
disproportionately affected by the ongoing 
uncertainty around Brexit. Against this backdrop 
we were delighted to report increases in Group 
income from property sales of 8% in 2018 and 
9% in 2019, outperforming the market as we 
continue to build Belvoir’s market share.

The main long-term recurring theme within 
the housing market is that supply remains 
constrained whilst demand continues to 
rise for all tenures. With the UK population 
forecast to grow by 3 million people by 2028 
and the likelihood that there will be insufficient 
UK house building to address the ongoing 
supply deficit, we anticipate that in the medium 
term the sector will continue to see upward 
pressure on rents and house prices.

The publication of the RoPA report reflects the 
intention of the Government to professionalise 
the sector with the introduction of mandatory 
qualifications, a new system of regulation of 
property agents and a new licensing regime 
for agents. As a Group, Belvoir already 
embraces the high standards of training 
and compliance being recommended so 
we very much welcome these proposals 

aimed at improving the overall standards 
within the sector and creating a more level 
playing field for those, such as our franchisees, 
who already bear the cost of delivering a 
highly professional service.

Outlook
With the tenant fee ban now both behind us 
and mitigated, we had anticipated a more 
stable political and economic landscape in 
the year ahead, and trading in the early months 
of 2020 proved very encouraging. Covid-19 
has rapidly changed that landscape and is 
expected to have a significant impact on 
trading in 2020. It is difficult to predict 
exactly how long this impact will continue, 
but we have secure financing, continue to 
operate within our covenants and remain 
confident that we will be well placed to 
capitalise on any upturn when it arises, and 
return to growth and winning market share.

Dorian Gonsalves
Chief Executive Officer

Watch the latest videos and webcasts at 
belvoirgroup.com/news-media/videos- 
and-webcasts

Annual report and accounts 2019

07

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportOur markets

The housing market 
and our response to it

Since the recovery from the credit crunch 
and despite the uncertainty around Brexit, 
the mainstream property market has 
proved incredibly resilient. 

Having had a very positive start to the year, that resilience in 
the property market is being challenged once again as a result of 
Covid-19. We have presented the trends as previously understood 
but it is too early to determine how these will be affected by 
Covid-19 and for how long.

Market trends
Property

Demand – will continue rising 
for all tenures

Supply – remains constrained 

Affordability – is key to both 
renters and owners

Trends in tenure (proportions) 
1980 to 2018–19

UK annual population growth and 
completed housing new builds 1980–2018

Rent and average weekly  
earnings growth

80%
70%
60%
50%
40%
30%
20%
10%
0%

600,000

500,000

400,000

300,000

200,000

100,000

0

(100,000)

0
8
9
1

2
8
9
1

4
8
9
1

6
8
9
1

8
8
9
1

0
9
9
1

2
9
9
1

4
9
9
1

6
9
9
1

8
9
9
1

0
0
0
2

2
0
0
2

4
0
0
2

6
0
0
2

8
0
0
2

0
1
0
2

2
1
0
2

4
1
0
2

6
1
0
2

8
1
0
2

  Annual 
population change

  UK house 
building

5%

4%

3%

2%

1%

0%

(1)%

1
8
9
1

3
8
9
1

5
8
9
1

7
8
9
1

9
8
9
1

1
9
9
1

3
9
9
1

5
9
9
1

7
9
9
1

9
9
9
1

1
0
0
2

3
0
0
2

5
0
0
2

7
0
0
2

9
0
–
8
0
0
2

1
1
–
0
1
0
2

3
1
–
2
1
0
2

5
1
–
4
1
0
2

7
1
–
6
1
0
2

9
1
–
8
1
0
2

  Owner 
occupiers

  Private 
renters

  Social 
renters

2
1
0
2
r
a
M

2
1
0
2

l

u
J

2
1
0
2
v
o
N

3
1
0
2
r
a
M

3
1
0
2

l

u
J

3
1
0
2
v
o
N

4
1
0
2
r
a
M

4
1
0
2

l

u
J

4
1
0
2
v
o
N

5
1
0
2
r
a
M

5
1
0
2

l

u
J

5
1
0
2
v
o
N

6
1
0
2
r
a
M

6
1
0
2

l

u
J

6
1
0
2
v
o
N

7
1
0
2
r
a
M

7
1
0
2

l

u
J

7
1
0
2
v
o
N

8
1
0
2
r
a
M

8
1
0
2

l

u
J

8
1
0
2
v
o
N

9
1
0
2
r
a
M

9
1
0
2

l

u
J

  Earnings growth

  Rent growth

•  Although rental growth¹0 is at its highest for 
two years, earnings¹¹ are, in the main, rising 
at a faster rate.

•  On average, outside of London, tenants are 
paying just over 30% of their earnings on 
rent which is considered “affordable”.

•  Given higher earnings growth and the 

relatively stable nature of renter affordability, 
there is scope for further rent increases in 
the coming year.

•  FTB mortgage payments as a percentage 
of mean take home pay are at 31.2%9, 
one of the lowest figures since 2003.

Our response
Although affordability is undoubtedly an issue 
in some areas across the country, in many of 
the areas where the Belvoir Group operates, 
low cost financing is helping to ensure those 
who can raise a deposit are actually being able 
to afford ongoing home costs more easily.

•  Since 2014, the proportion of those owning 
a home, renting or in social housing has 
remained very similar¹. 

•  Government policies to attract first-time buyers 
(FTBs) seem to be working. In 2019, FTBs, the 
lifeblood of the buying and selling market, 
reached 353,4362, its highest since 2007.

•  Also, since 2014 the proportion of 25–34 year 
olds in owner occupation increased from 
36% to 41% and there are now almost equal 
proportions of this age group living in the 
private rented and owner occupied sectors¹.

•  Between 2018 and 2028, the demand for property 
is still forecast to rise at a pace, with the ONS3 
estimating that the UK population will grow by 
3 million people to 69.4 million in mid-2028.

Our response
The growth in FTBs is good news for the sales 
market, as it fuels the rest of the home buying 
and selling market. With Help to Buy being 
restricted to FTBs from April 2021 and ending in 
March 2023, this could impact on FTB growth. 
However, the Government4 has proposed a 
minimum “discount in perpetuity” of 30% for 
new homes which is currently under consultation.

We are encouraging and training our Belvoir 
franchisees who traditionally have been more 
geared towards lettings to gain skills in property 
sales so that they can benefit from trends in 
both markets.

08 Belvoir Group PLC

•  Although UK house building has increased 

in recent years5, when compared against the 
growth in population6, we are still struggling to 
overcome the past and existing supply deficit.

•  There are only 152,0717 Build to Rent homes 
now under planning, under construction 
or completed. These are mostly centred 
around London and key regional cities 
and tend to be high density housing.

•  Supply is expected to continue to tighten, 
helping to support the value of homes 
and rents into the future.

•  PwC forecasts⁸ that the market will “push 
real house price growth back up towards 
its long-term average rate” of around 3%.

Our response
The property market is fundamentally 
supported by an overall lack of supply versus 
demand. This, coupled with current low cost 
financing and a strong labour market, has led 
to the market remaining active, despite the 
uncertainty around Brexit and an economic 
slowdown towards the end of 2019. Until 
supply is increased to meet demand, there 
will be continued upward pressure on both 
rents and house prices. From a regional 
perspective, house price growth outside of 
London is expected to grow by the most in 
areas such as the Midlands, the North and 
Scotland where the Belvoir Group has 
a stronger presence.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Market trends

Property

LETTI N G S

SAL E S

 “As in all markets, there will always be 
challenges, but after 24 years we have 
learned how to mitigate the risks and find 
ways to turn changes to our advantage.”

O

M

V

E N UE FR

R E
+6%

O

M

V

E N UE FR

R E
+9%

V

E N UE FR

M

O

R E
+150%
V ICES

CIAL  S E R

N

A

N

F

I

BTL – investor demand for 
mortgages stabilised

Quarterly Buy to Let mortgage advances 
£millions 2007–2019

Technology – 
delivering efficiencies

Online market share

16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0

1
Q
7
0
0
2

3
Q
7
0
0
2

1
Q
8
0
0
2

3
Q
8
0
0
2

1
Q
9
0
0
2

3
Q
9
0
0
2

1
Q
0
1
0
2

3
Q
0
1
0
2

1
Q
1
1
0
2

3
Q
1
1
0
2

1
Q
2
1
0
2

3
Q
2
1
0
2

1
Q
3
1
0
2

3
Q
3
1
0
2

1
Q
4
1
0
2

3
Q
4
1
0
2

1
Q
5
1
0
2

3
Q
5
1
0
2

1
Q
6
1
0
2

3
Q
6
1
0
2

1
Q
7
1
0
2

3
Q
7
1
0
2

1
Q
8
1
0
2

3
Q
8
1
0
2

1
Q
9
1
0
2

3
Q
9
1
0
2

300,000

250,000

200,000

150,000

100,000

50,000

0

3
Q
7
1
0
2

4
Q
7
1
0
2

1
Q
8
1
0
2

2
Q
8
1
0
2

3
Q
8
1
0
2

4
Q
8
1
0
2

1
Q
9
1
0
2

2
Q
9
1
0
2

3
Q
9
1
0
2

4
Q
9
1
0
2

Legislation – aimed at 
professionalising the sector

Laws and regulations that need to 
be followed to legally let a property 
in England and Wales

400+

regulations

145+

laws

9.0%
8.0%
7.0%
6.0%
5.0% 
4.0% 
3.0% 
2.0%
1.0%
0.0%

•  In 2019 the number of BTL mortgage 

•  The property industry is going through a 

•  In recent years the sector has faced 

  Online

  High street

  Online 
market share

change in the way that we let and sell homes.

•  Online agents’ market share has become 
static at around 7.9%¹4 of house sales over 
the past two years, with a number of 
noticeable online estate agency failures as 
online agents struggle to prove that they 
have a viable business model.

•  There is a plethora of new “prop tech” 

companies offering a range of new tools 
to reduce the administration and costs of 
operating a property management service.

Our response
The Belvoir Group is investing in technology 
to stay ahead of the competition. We are 
currently half-way through the roll out of a 
new technology platform to our franchisees 
which provides both back-office efficiencies 
and improved customer experience. This is 
aimed at giving a first class online customer 
experience, whilst continuing to benefit from 
the advantage of offering a personal service 
delivered from fully staffed local offices.

advances¹2 suggested that the decline in 
new BTL investors was slowing, with BTL 
yields increasing. 

•  Whilst Government policies to dissuade new 
BTL investors from entering the market may 
have stopped a proportional rise in the rental 
sector, they do not appear to have resulted in 
a decline in the number of rental properties.

•  Prior to recent events, BTL purchase 
volumes were holding up in housing 
markets with lower house prices and higher 
yields where the impact of the tax and 
regulatory changes is less pronounced.

Our response
According to our own rental survey of Belvoir 
agents, average annual rents rose in 2019 by 
one of their highest: 4.0% higher year on year, 
and compared to the last four years, fewer 
offices are reporting landlords selling up.

It had been expected that wages would 
continue to outperform inflation in 2020¹3 
and that rising rental demand versus a shortage 
of supply would see rents continue to rise in 
2020. This had the potential for higher yields 
making BTL more attractive to existing and 
new potential landlords.

It is too early to determine how Covid-19 
will impact on this given the different 
dynamics involved.

new legislation, sometimes at short notice. 
2019 saw the introduction of client money 
protection on 1 April and the ban on tenant 
fees on 1 June in England. 

•   Electrical safety checks, minimum energy 

efficiency standards (MEES), the introduction 
of a new lifetime deposit for tenants and the 
loss of Section 21 in England are all potential 
changes on the horizon.

•   The pressure of such changes is contributing 
to the ongoing consolidation in the sector, 
with the number of UK estate agency 
branches down 143¹5 in H1 2019. 

Our response
Belvoir is used to accommodating new 
legislation and regulation and we welcome such 
changes as they tend to result in opportunities 
for the Group. The potential loss of Section 21 
is likely to have minimal impact on our landlords, 
as our four-year-long survey of Belvoir letting 
agents shows that each quarter, 75% of offices 
or more carried out either no evictions or less 
than one. This reflects the strength of our 
tenant referencing and regular auditing of our 
offices to ensure compliance with legislation, 
Government regulation and our own high 
standards of conduct. 

Annual report and accounts 2019

09

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our markets continued

Market trends
Property continued

RoPA – professionalising property agents 

For many years we, along with other 
industry professionals, have championed 
agents being regulated so everyone in the 
industry works to a minimum, professional 
standard and consumers are given the 
protection they deserve.

The new model proposed is for an 
independent property agent regulator 
which provides a system of licence to 
practise and a single, mandatory and legally 
enforceable Code of Practice for property 
agents. Agents, new and existing, will need 
to have minimum qualifications and invest 
in continued professional development. 
Enforcement is expected to be carried 
by the new regulator.16

Belvoir sees this as an enormous 
opportunity for its franchisees.

There will, however, be many small 
independent agents who do not have the 
resources or desire to take qualifications 
to do a job they have carried out for many 
years and they are likely to either close 
their agency doors or sell, leaving further 
opportunities for the Belvoir Group to 
expand and grow through acquisition.

In the future, it is recommended this legislation 
should allow for a change in the definition of 
a property agent to potentially include DIY 
landlords, freeholders and developers, paving 
the way for further growth opportunities from 
which RoPA compliant companies will benefit.

 “All of our agents offer free redress to 
consumers by means of an ombudsman 
scheme. And in addition all offices have 
client money protection insurance 
(CMP) which protects consumers 
against potential financial losses. 

All new franchisees undergo a rigorous 
training programme and we already offer 
continuous training to update franchise 
owners on the latest rules and regulations 
and business opportunities. As a Group 
our franchisees are used to abiding 
by our own code of practice. The 
implementation of RoPA, in whatever 
form it takes, will be done swiftly and 
efficiently and compliance will be 
ensured via our expert audit team.”

Dorian Gonsalves
Chief Executive Officer

10 Belvoir Group PLC

1.   https://assets.publishing.service.gov.uk/government/ 
uploads/system/uploads/attachment_data/file/ 
860076/2018-19_EHS_Headline_Report.pdf

2.   https://www.ybs.co.uk/media-centre/2019-FTB- 

number-estimate/index.html

3.   https://www.ons.gov.uk/peoplepopulationandcommunity/ 
populationandmigration/populationprojections/bulletins/ 
nationalpopulationprojections/2018based

4.   https://www.gov.uk/government/consultations/first-homes

5.   https://www.ons.gov.uk/peoplepopulationand 
community/housing/datasets/ukhousebuilding 
permanentdwellingsstartedandcompleted

6.   https://www.ons.gov.uk/peoplepopulationandcommunity/ 
populationandmigration/populationestimates/articles/ 
overviewoftheukpopulation/august2019

7.   https://www.bpf.org.uk/what-we-do/bpf-build-rent-map-uk

8.   https://www.pwc.co.uk/economic-services/ukeo/ 

ukeo-housing-market-july-2019.pdf

9.   https://www.nationwide.co.uk/about/house-price-index/ 

download-data#xtab:affordability-benchmarks

10.  https://www.ons.gov.uk/employmentandlabourmarket/ 
peopleinwork/earningsandworkinghours/datasets/ 
averageweeklyearningsearn01

11.  https://www.ons.gov.uk/economy/ 
inflationandpriceindices/bulletins/ 
indexofprivatehousingrentalprices/january2020

12.  https://www.ukfinance.org.uk/sites/default/files/uploads/ 
Data%20(XLS%20and%20PDF)/UKF%20Mortgage%20 
Trends%20Update%20-%2015%20January%202020.pdf

13.  https://www.bbc.co.uk/news/business-49328855

14.  https://insight.twentyci.co.uk/blog

15.  https://www.pwc.co.uk/press-room/press-releases/ 

store-closures-hit-record-levels.html

16.  https://assets.publishing.service.gov.uk/government/ 

uploads/system/uploads/attachment_data/file/818244/ 
Regulation_of_Property_Agents_final_report.pdf 

Market trends
Financial services

Demand – at both ends 
of the age range

Remortgage activity – supported 
by low interest rates

Affordability – tests to ensure prudent 
and sustainable mortgage lending

FTB, BTL and lifetime mortgages

Remortgages

UK FTB affordability measure

18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0

25,000

20,000

15,000

10,000

5,000

0

1
Q
5
1
0
2

2
Q
5
1
0
2

3
Q
5
1
0
2

4
Q
5
1
0
2

1
Q
6
1
0
2

2
Q
6
1
0
2

3
Q
6
1
0
2

4
Q
6
1
0
2

1
Q
7
1
0
2

2
Q
7
1
0
2

3
Q
7
1
0
2

4
Q
7
1
0
2

1
Q
8
1
0
2

2
Q
8
1
0
2

3
Q
8
1
0
2

4
Q
8
1
0
2

1
Q
9
1
0
2

2
Q
9
1
0
2

3
Q
9
1
0
2

4
Q
9
1
0
2

  Advances 
£millions

  %age of 
advances

40.0%
35.0%
30.0%
25.0% 
20.0% 
15.0% 
10.0%
5.0%
0.0%

60%

50%

40%

30%

20%

10%

0%

3
Q
0
0
0
2

3
Q
1
0
0
2

3
Q
2
0
0
2

3
Q
3
0
0
2

3
Q
4
0
0
2

3
Q
5
0
0
2

3
Q
6
0
0
2

3
Q
7
0
0
2

3
Q
8
0
0
2

3
Q
9
0
0
2

3
Q
0
1
0
2

3
Q
1
1
0
2

3
Q
2
1
0
2

3
Q
3
1
0
2

3
Q
4
1
0
2

3
Q
5
1
0
2

3
Q
6
1
0
2

3
Q
7
1
0
2

3
Q
8
1
0
2

3
Q
9
1
0
2

  %age of mean  
take home pay

1
Q
5
1
0
2

2
Q
5
1
0
2

3
Q
5
1
0
2

4
Q
5
1
0
2

1
Q
6
1
0
2

2
Q
6
1
0
2

3
Q
6
1
0
2

4
Q
6
1
0
2

1
Q
7
1
0
2

2
Q
7
1
0
2

3
Q
7
1
0
2

4
Q
7
1
0
2

1
Q
8
1
0
2

2
Q
8
1
0
2

3
Q
8
1
0
2

4
Q
8
1
0
2

1
Q
9
1
0
2

2
Q
9
1
0
2

3
Q
9
1
0
2

4
Q
9
1
0
2

  First‑time 
buyers

  Buy to Let

  Lifetime 
mortgage

•  First-time buyer (FTB) numbers have 
recovered to 2007 levels, driven by a 
demographic bulge in the number of 25–34 
year olds¹7, the Help to Buy equity loan scheme 
and support from the “bank of mum and 
dad”. FTBs make up 36% of house sales and 
50%¹⁸ of mortgages, with Help to Buy equity 
loans accounting for 14% of all FTB purchases.

•  Older homeowners are also fuelling demand 
with the over 70s increasingly opting for 
lifetime mortgages. Given the high level of 
housing equity of older homeowners, the 
lifetime lending market is expected to grow.

•  The impact of the additional 3% stamp duty 
from April 2016 and the loss of mortgage 
interest tax relief from April 2017 on demand 
for BTL mortgages appears to have tailed off. 
Growth in outstanding BTL debt of around 
4%¹9 suggests a degree of stability in the 
BTL market.

Our response
The reliance on intermediaries, such as Brook, 
has grown significantly in recent years and 
intermediaries now account for 75% of the 
residential mortgage market up from 50% in 
2009-2012, with 90% of BTL business, 80% of 
FTB business and 60% of the product transfer 
market going through an intermediary. 

•  Remortgage activity has been strong in 

•  Since 2014 new regulations have been 

recent years reflecting the low interest rates 
available, increased competition for mortgage 
business, increase in housing equity and 
refinancing by landlords looking to offset 
some of the negative cash flow impacts 
of the loss of mortgage tax relief. 

introduced to limit the level of borrowing 
through the introduction of an affordability 
test, a cap on high income multiples loans, 
underwriting restrictions on BTL lending 
and extra restrictions on specialist products 
including later life lending.

•  Meanwhile remortgage activity to fund 
equity release remains historically low 
at £12.3bn in 2019.

•  70% of mortgage balances are on a fixed 
rate, with two-year deals being overtaken 
by five-year deals in the past year or so. 
This shift reflects the continual narrowing 
of the relative pricing since 2014 and could 
lead to a weaker remortgage market in the 
next two to three years.

Our response
Brook proactively contacts our clients as their 
mortgage is approaching renewal so as to give 
them the best whole of market advice on their 
next mortgage. 

The growth in the Brook client base over the 
past two years means that the drop in frequency 
of remortgages will be compensated by the 
larger client base with which we are working.

•  Loan to income multiples (LTIs) have been 
increasing with mortgages at or above 4x 
income accounting for close to 30% of 
new lending. 

•  Meanwhile loan to value rates (LTVs) have 
also recovered, linked to the stronger FTB 
market, although still with limited availability 
of mortgages with LTVs greater than 95%.

Our response
Brook operates as an Authorised 
Representative of Mortgage Advice Bureau, 
an AIM-listed company, and operates under 
its strict compliance regime. All advisers are 
subject to in-depth initial training and ongoing 
professional development to ensure that our 
clients are offered mortgage products to 
match their needs and affordability.

17.  https://www.statista.com/statistics/281174/

uk-population-by-age/

18.  https://www.bankofengland.co.uk/statistics/mortgage- 

lenders-and-administrators/2019/2019-q3

19.  http://www.imla.org.uk/resources/publications/ 

imla-the-new-normalprospects-for-2020-and-2021.pdf

Annual report and accounts 2019

11

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our business model

A winning franchise model

Our business model is built on 25 years of experience of operating a Central 
Office team providing support and guidance to a network of entrepreneurial 
individuals with the drive and local knowledge to deliver success.

Our difference

Our process

Service excellence
Our experience and focus on customer 
service have enabled us to stand out from 
the crowd and are critical to the success of 
our Group. Our property franchisees and 
financial advisers undergo intensive training 
and regular audits to ensure that they are 
equipped to deliver our required high 
standard of service.

Greater financial stability
A strong lettings base providing a recurring 
revenue stream coupled with an increasing 
revenue stream from property sales and 
financial services provide the Group with 
greater financial stability. Our model also 
enables our property franchisees to build 
a capital asset which, unlike income-based 
franchise options, provides a financial return 
on exit.

Network model
Both our franchisees and advisers benefit 
from the backup and support of a Central 
Office team whilst operating their own 
business with the entrepreneurial drive 
of an owner-manager. 

Proactive growth
We proactively identify suitable businesses 
for our property franchisees to bolt onto 
their existing business, whilst also initiating 
the roll out of additional property services, 
such as financial services, to be offered by 
our franchisees, providing the opportunity 
for accelerated and sustained growth.

12 Belvoir Group PLC

Belvoir sits at the centre of our networks
Belvoir operates a network of property franchisees and a network 
of financial advisers supported by our Central Office team.

Franchisee 
network

Adviser 
network

These two networks overlap with our property franchisees providing a lead 
source to our financial advisers who are well placed to provide mortgage and 
other property-related financial services advice to our landlords and our home 
owners. Our financial advisers benefit from the reliable lead source and our 
property franchisees benefit from an additional revenue stream.

Learn more about our 
strategy from page 14

Supporting both networks
Both networks are supported centrally to ensure that the individual franchise 
owners and financial advisers achieve their growth potential. 

Selection
We work closely with potential 
new franchisees and advisers to 
ensure that they are a good fit for 
our business model of high quality 
service delivery and sound business 
ethics. This process minimises the 
risk to both the Group and our 
business partners and assures 
our high success rate.

Induction
All new franchisees and advisers 
undertake an intensive induction 
programme on joining to ensure 
that they have the necessary skills 
and know-how to make their 
business a success.

Brand equity
Our brands are highly regarded 
and respected for their core values 
of professionalism and customer 
service. We invest continually in our 
brands to ensure that messaging 
remains fresh and relevant to 
our markets.

Networking
We facilitate a culture of learning 
from each other and sharing 
experiences through national 
and regional networking groups 
and at the annual conference 
held by each network. 

Support
Each franchisee and adviser 
has a dedicated business mentor 
who helps them to develop their 
business. Advice and support are 
available from Central Office in 
specialist areas such as legal, IT, 
compliance and marketing.

Training
In addition to the induction 
training, a continual programme 
of professional training and 
development is conducted 
both centrally and via webinars.

Delivering value

Franchisees and advisers
We provide a proactive support system, 
bringing the best and most up-to-date 
tools, advice, training and services to 
our business partners with group deals 
negotiated where possible. 

6,130 hours

spent on training

Employees
We recognise the need to attract, retain and 
develop the best talent to our Central Office 
team, offering opportunities for ongoing 
learning and professional development, to 
ensure that we deliver a professional service 
to our networks.

29 staff

holding or training towards 
a professional qualification

Customers
Our professional service goes above and 
beyond legal requirements. Our franchisees’ 
key role is to deliver exceptional customer 
service to their clients.

4.5 

online star rating (independently 
generated by reputation.com)

Shareholders
Our Board is committed to building a business 
capable of creating value for our shareholders 
based on sound business ethics. 

EPS increased to

13.3p  +3%

(2018: 12.9p*)

* 

 2018 reflected net exceptional credit of £0.6m.

Annual report and accounts 2019

13

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportOur strategy

Strategy for growth

In the medium term, once through the Covid-19 crisis, our strategy remains to leverage our property 
and franchising expertise to deliver both network growth and value for shareholders, underpinned 
by a highly professional network of franchisees and financial advisers with sound business ethics. 

Group acquisitions strategy

Assisted acquisitions programme

Recruitment

Diversification

Marketing and PR

Accelerating business growth through 
the acquisition of additional franchised 
lettings and estate agency networks and 
property-related services companies 
to the Belvoir Group 

Increasing the market penetration 
of existing franchise territories through 
a proactive approach to finding them 
a local portfolio acquisition

Increasing UK coverage of both 
our property franchise and financial 
services networks

Milestones of 2019

Milestones of 2019

•  Brook acquired the financial services arm 
of Dacre, Son and Hartley and entered into 
an eight-year exclusive arrangement as 
its financial services partner

•  Newton Fallowell exchanged contracts 

to acquire the trade and assets of 
Lovelle Estate Agents

•  The final stage of Northwood integration 
saw the Fareham office close, reducing 
the cost base by a further £200,000 p.a.

•  24 (2018: 26) transactions completed 
by franchisees under the assisted 
acquisitions programme

•  Added £6.6m (2018: £6.9m) of acquired 
franchisee revenue to the network and 
£580,000 (2018: £643,000) p.a. in MSF

•  82 (2018: 81) franchisees enrolled on 
the acquisition research programme

Milestones of 2019

•  Five new franchise owners joined 

the Group

•  67 new financial advisers joined 

the Group

•  Six new franchise offices opened and 

eight existing offices were resold either 
to a new or an existing franchise owner

Focus for the future

Focus for the future

Focus for the future

Focus for the future

Focus for the future

•  The assimilation of Lovelle into the 
Belvoir Group including franchising 
the six corporate-owned branches

•  Identify other property-related service 
companies to bring into the Group

•  Position Belvoir to take advantage 

of further strategic consolidation within 
the property franchising sector 

•  Target to add around £5.0m p.a. of 

•  To continue to attract new franchise 

additional network revenue under the 
assisted acquisitions programme, 
dependent on market conditions

•  Strengthen relations with business 

transfer agents and improve targeting 
of potential sellers

•  Position our franchisees to take advantage 

of consolidation within the sector

owners to the Group

•  To open new offices and to facilitate the 
resale of existing property franchise offices

•  To extend our financial services network 

of advisers across the UK

Continuing to expand our service offering 

Continuous drive to increase brand awareness

with 85% of our franchisees now offering 

both lettings and property sales, and 40% of 

our franchisees introducing financial services

Milestones of 2019

Milestones of 2019

•  16% of our lettings-biased Belvoir and 

•  Belvoir became the official agency 

Northwood franchisees reported over 

sponsor for the LandlordZone website

£50,000 of sales revenue in 2019

•  Northwood won Gold for Best Letting 

•  Our sales-biased Newton Fallowell 

Agent of the Year and Best Franchise of 

franchisees added five lettings portfolios 

the Year in the allAgents Awards based 

by means of an assisted acquisition

entirely on customer feedback

•  95 offices are now offering financial 

•  Newton Fallowell launched its climate 

services through a Brook financial adviser

change initiative to plant a tree for every 

property sale

•  To build a nationwide network of 

financial advisers within five years

•  To encourage collaboration between 

•  Increasing national advertising spend 

with Google to maximise brand awareness 

and generate more market appraisals

property franchises and financial advisers 

•  Continue development of the Belvoir, 

to maximise conversion of mortgage leads

Northwood, Newton Fallowell and 

•  Introduce block management 

to our franchisees as an additional 

property-related service

Lovelle websites to increase traffic 

and improve conversion

•  Fully integrate our website and property 

software to automate and improve the 

customer experience

Links to KPIs

Links to risks

Links to KPIs

Links to risks

Links to KPIs

Links to risks

1

6

2

7

3

8

4

5

9 10

A

B C

D E

F

1

6

2

7

3

8

4

5

9 10

A

D

B C

E

F

1

6

2

7

3

8

4

5

9 10

A

B C

D E

F

14 Belvoir Group PLC

to the Belvoir Group 

Milestones of 2019

•  Brook acquired the financial services arm 

•  24 (2018: 26) transactions completed 

•  Five new franchise owners joined 

of Dacre, Son and Hartley and entered into 

by franchisees under the assisted 

the Group

an eight-year exclusive arrangement as 

acquisitions programme

its financial services partner

•  Added £6.6m (2018: £6.9m) of acquired 

the Group

•  67 new financial advisers joined 

•  Newton Fallowell exchanged contracts 

franchisee revenue to the network and 

to acquire the trade and assets of 

£580,000 (2018: £643,000) p.a. in MSF

Lovelle Estate Agents

•  The final stage of Northwood integration 

the acquisition research programme

•  82 (2018: 81) franchisees enrolled on 

•  Six new franchise offices opened and 

eight existing offices were resold either 

to a new or an existing franchise owner

saw the Fareham office close, reducing 

the cost base by a further £200,000 p.a.

•  The assimilation of Lovelle into the 

•  Target to add around £5.0m p.a. of 

•  To continue to attract new franchise 

Belvoir Group including franchising 

the six corporate-owned branches

•  Identify other property-related service 

additional network revenue under the 

owners to the Group

assisted acquisitions programme, 

dependent on market conditions

•  To open new offices and to facilitate the 

resale of existing property franchise offices

•  To extend our financial services network 

of advisers across the UK

companies to bring into the Group

•  Strengthen relations with business 

•  Position Belvoir to take advantage 

of further strategic consolidation within 

transfer agents and improve targeting 

of potential sellers

the property franchising sector 

•  Position our franchisees to take advantage 

of consolidation within the sector

Group acquisitions strategy

Assisted acquisitions programme

Recruitment

Diversification

Marketing and PR

Accelerating business growth through 

Increasing the market penetration 

Increasing UK coverage of both 

the acquisition of additional franchised 

of existing franchise territories through 

our property franchise and financial 

lettings and estate agency networks and 

a proactive approach to finding them 

services networks

property-related services companies 

a local portfolio acquisition

Continuing to expand our service offering 
with 85% of our franchisees now offering 
both lettings and property sales, and 40% of 
our franchisees introducing financial services

Continuous drive to increase brand awareness

Milestones of 2019

Milestones of 2019

Milestones of 2019

Milestones of 2019

•  16% of our lettings-biased Belvoir and 
Northwood franchisees reported over 
£50,000 of sales revenue in 2019

•  Our sales-biased Newton Fallowell 

franchisees added five lettings portfolios 
by means of an assisted acquisition

•  Belvoir became the official agency 

sponsor for the LandlordZone website

•  Northwood won Gold for Best Letting 

Agent of the Year and Best Franchise of 
the Year in the allAgents Awards based 
entirely on customer feedback

•  95 offices are now offering financial 

•  Newton Fallowell launched its climate 

services through a Brook financial adviser

change initiative to plant a tree for every 
property sale

Focus for the future

Focus for the future

Focus for the future

Focus for the future

Focus for the future

•  To build a nationwide network of 
financial advisers within five years

•  To encourage collaboration between 

property franchises and financial advisers 
to maximise conversion of mortgage leads

•  Introduce block management 

to our franchisees as an additional 
property-related service

•  Increasing national advertising spend 

with Google to maximise brand awareness 
and generate more market appraisals

•  Continue development of the Belvoir, 
Northwood, Newton Fallowell and 
Lovelle websites to increase traffic 
and improve conversion

•  Fully integrate our website and property 
software to automate and improve the 
customer experience

Links to KPIs

Links to risks

Links to KPIs

Links to risks

1

6

2

7

3

8

4

5

9 10

A

B C

D E

F

1

6

2

7

3

8

4

5

9 10

A

B C

D E

F

Links to KPIs

1

2

3

4

5

6

7

8

9

MSF

Net financial 
services commission

Profit before tax

EPS

Number of franchise offices

Average MSF per office

Number of 
managed properties

MSF p.a. from 
assisted acquisitions

Number of financial advisers

10

Number of 
mortgages arranged

Learn more about our 
KPIs from page 16

Links to risks

A

B

C

D

E

Ability to generate planned 
revenue and profit growth

Ability to recruit and retain 
skilled franchisees and 
financial advisers

Reputational risk

Ability to execute our assisted 
acquisitions strategy

Legislative and 
regulation changes

F

Online threat

Learn more about how we 
manage risk from page 20

Annual report and accounts 2019

15

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportOur key performance indicators (KPIs)

Measuring our performance

The Group tracks a series of financial and non-financial metrics that demonstrate the progress 
we are making. These have been discussed in further detail throughout the Strategic report.

Financial KPIs

MSF (£m)

£8.8m

+4%

Definition
Fees to the 
franchisor based 
on a percentage of 
franchisee revenue

4
6

.

0
4

.

Net financial services commission (£m)

Number of franchise offices (#)

Non-financial KPIs

5
8

.

8
8

.

9
7

.

£2.5m

+109%

5
2

.

313

+4%

Definition
Commission 
receivable on 
financial services 
less commission 
payable to advisers

2
1

.

7
0

.

3
0

.

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

Definition
All our franchised 
offices have a 
physical high 
street presence

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

2
0
3

0
0
3

0
0
3

3
1
3

2
1
2

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

Comment
4% growth with lettings up 3% 
and sales up 9%

Comment
Having invested further in financial 
services, net commission is now an 
important KPI

Comment
Increased high street presence reflects 
addition of the Lovelle network

Links to strategy

Links to strategy

Links to strategy

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

Profit before tax (£m)

£5.6m

+2%*

Definition
Profit before 
tax arising from 
ongoing operations

EPS (p)

13.3p

+3%*

*
5
5

.

6
5

.

9
3

.

4
2

.

2
2

.

Definition
Earnings per share

.

*
9
2
1

.

3
3
1

6
8

.

.

5
76
5

.

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

Comment
Organic growth and full year 
revenue from MAB Glos

Comment
Increase in EPS reflecting enlarged 
Group and increased profitability*

MSF p.a. from assisted acquisitions (£)

£580,000

-10%

Definition
Additional MSF p.a. 
arising from the 
assisted acquisitions 
programme

0
0
0
3
4
6

,

0
0
0
0
8
5

,

0
0
0
1
5
3

,

0
0
0
3
4
2

,

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

0
0
0
3
6

,

5
1
0
2

Comment
24 assisted acquisitions were completed 
in 2019 adding £6.6m of network revenue 
and £580,000 in recurring MSF

Links to strategy

Links to strategy

Links to strategy

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

* 

 2018 included net exceptional credit of £0.6m.

16 Belvoir Group PLC

Non-financial KPIs

Average MSF per office (£)

Number of managed properties (#)

£29,480

+4%

Definition
Total MSF divided 
by the number of 
franchised offices 
adjusted for part-year 
ownership of acquired 
franchise networks

0
8
4
9
2

,

3
3
3
8
2

,

3
3
3
6
2

,

0
6
0
4
2

,

8
5
8
1
2

,

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

68,550

+9%

Definition
Total number 
of properties 
managed on behalf 
of landlords within 
the Group

0
5
5
8
6

,

0
8
7
2
6

,

6
5
7
5
5

,

0
2
0
8
5

,

0
0
0
7
3

,

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

Comment
Focus on growth through diversification 
and acquisition has increased the 
average size of our offices

Comment
Substantial increase from organic 
growth and portfolio acquisitions 
by our franchisees

Links to strategy

Links to strategy

1

2

3

4

5

1

2

3

4

5

Number of financial advisers (#)

Number of mortgages arranged (#)

166

+35%

Definition
The number of 
advisers operating 
within Brook at the 
year end

9,342

+240%

6
6
1

3
2
1

Definition
The number of 
mortgages written 
for clients of Brook 
during the year

7
3

3
1

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

2
4
3
9

,

6
4
7
2

,

8
1
0
2

9
1
0
2

6
7
3
1

,

7
1
0
2

2
1
5

6
1
0
2

Comment
Brook extended its footprint of advisers 
and is now working with 119 Group offices

Comment
Increased adviser numbers and lead 
sources resulting in increased written 
mortgage business

Links to strategy

Links to strategy

1

2

3

4

5

1

2

3

4

5

Links to strategy

1

2

3

4

5

Group acquisitions strategy

Assisted acquisitions 
programme

Recruitment

Diversification

Marketing and PR

Learn more about our 
strategy from page 14

Annual report and accounts 2019

17

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportOur people

Exceptional people 
who exceed expectations

Belvoir is committed to recruiting, developing, 
retaining and rewarding highly motivated people 
who are talented, creative and focused on 
delivering excellence.

Our people comprise a highly skilled team of employees, property franchisees 
and financial services advisers who understand that trust, confidence and 
communication are of paramount importance when advising customers 
on their home and any associated mortgage. Our business would not 
thrive without exceptional people who exceed expectations.

Our employees

Belvoir believes that human capital 
management is key to ensuring that we have 
the necessary team to deliver future success, 
and therefore invests in a high level of employee 
engagement in order to attract and retain 
professional staff with the requisite skills. 

We also invest in professional training to enable 
our employees to develop in their roles. 
During 2019 we sponsored five staff under 
the Apprenticeship Scheme, encompassing 
accountancy, IT, HR and business administration. 
We are delighted to report that Catalyn Bavister 
qualified as an Accounting Technician under 
the AAT Apprenticeship, and Sara Lenkiewicz 
attained her Business Apprenticeship and 
is now working towards her Chartered 
Institute of Personnel and Development 
level 3 qualification. Meanwhile, in 2019 
Adam Egner was awarded Apprentice of 
the Year and Belvoir was awarded Business 
Development Centre Employer of the Year 
by Grantham College.

Our values

We believe in embracing the highest morals 
and ethics of franchising in estate agency in 
dealing with all stakeholders: our investors, 
our franchisees, our staff and our clients. Our 
core values of delivering excellent customer 
care and a quality, professional service, and 
being open and transparent when dealing 
with our stakeholders have been key to our 
success throughout our 24-year history.

Stay up to date at belvoirgroup.com

18 Belvoir Group PLC

Our franchisees

Our franchisees’ ability to develop relationships 
built on trust and quality service lies at the 
heart of our success. A key part of our training 
programme focuses on our franchisees better 
understanding themselves and how they 
interact with other people so that they can 
develop strategies for building strong and 
enduring relationships with their customers. 

In 2019 Belvoir Leamington Spa won not only 
the Belvoir Franchisee of the Year award, but 
also received the Gold award for Single Branch 
Lettings Agency of the Year at the Negotiator 
Awards. This was a wonderful accolade for our 
franchisees Sue and John Warburton who are 
excellent ambassadors for the Belvoir brand.

5 staff

sponsored under the 
Apprenticeship Scheme

Integrity
We recognise that homes 
are of paramount 
importance to our customers 
so trust and integrity are 
essential in supporting our 
customers on their 
property journey.

Collaboration
Our mutual success relies on 
our property and financial 
services networks collaborating, 
all supported by our Central 
Office team. 

Professional  
development
We see the training and 
development of our staff, 
our franchisees and our 
advisers as critical to the 
success of our business.

Our values

Entrepreneurial
Our model is underpinned 
by networks of highly 
motivated business owners.

Agility
Each office is in control of its 
own operations so is more able 
to react to local market and 
sector-wide conditions.

Case studies

Jason Treadwell, franchisee
Branch Manager, franchisee, 
cold start, resale, financial services

My life at Newton Fallowell started in the 
Grantham office in 2007 where I become 
Branch Manager. In March 2014 I was 
offered the opportunity to open a new 
office in Stamford as the franchisee, and 
from a cold start within six months we had 
listed more houses new to the market than 
anyone else.

In January 2016 I opened in Oakham and 
by 2017 we were leading the pack, against 
some exceptional long-standing agents. In 
2019 Stamford and Oakham secured 39% 
and 44% of their respective markets.

As part of the Belvoir Group our interest in 
lettings was whetted so in 2018 we successfully 
launched lettings from both offices. Later 
that year I acquired Newton Fallowell Bourne 
as a resale, which has since seen an uplift of 
some 20%. Most recently, I have taken on a 
financial adviser through Brook and am already 
seeing significant upside to my income.

All of this has been made possible by 
having a great team, a great brand and 
valuable business support. Our goal is for 
all our customers to leave us a five-star 
review, which of course they do!

Phil Gee
Managing Director of Northwood 

Grace Milham
Standards and Operations Director 

My career in estate agency started in 1981 
working for a small agency before going on 
to join Whitegates, subsequently acquired 
by Legal & General. During my 24 years with 
L&G, I was part of the team lead by Michael 
Stoop, which converted the network from 
a corporate to a franchise one. 

I joined Belvoir in 2011 as a Business 
Development Manager. Part of my responsibility 
was the overseeing of the Belvoir Castle 
contract which involved managing its property 
portfolio. I subsequently accepted the position 
of Commercial Director of the Belvoir Estate, 
working for the Duchess of Rutland.

In 2009 I joined Northwood, a family run 
franchise network, as its National Operations 
Director. In 2016, when acquired by the 
Belvoir Group, Northwood was the largest 
independent property franchise network with 
86 offices. The key factor in the owners choosing 
to sell to Belvoir was that the values of the 
two businesses were aligned, with honesty, 
trust and transparency being paramount.

As part of the Belvoir Group, I feel hugely 
supported in my role as Northwood Managing 
Director by the depth of knowledge and 
experience around me. I am immensely 
proud of the Northwood brand with 2019 
being a record year for the network.

Over the past 39 years I have witnessed 
a huge amount of change in the industry. 
In my view people are the key and standing 
still is never an option.

In 2018 I returned to the Belvoir Group to 
find that it had more than doubled in size. 
As Standards and Operations Director I am 
responsible for the standards and compliance 
throughout our franchise network, with every 
office being audited once a year. As a law 
graduate, this role suits me perfectly, as it also 
involves communicating all the legislative and 
regulatory changes, of which there was a huge 
raft in 2019. I also undertake due diligence under 
our assisted acquisitions programme to ensure 
our franchisees are buying a well-maintained 
landlord portfolio with no nasty surprises.

I have huge admiration for Belvoir and 
believe our professional practice is akin to 
the law firms I have worked with in the past. 
In my opinion, Belvoir is head and shoulders 
above every other competitor in the market 
place and it’s great to be back!

Giving back
Giving something back is important to our Group, and over the year 
our franchisees and our Central Office team have organised and 
participated in local fundraising activities including swimarathons, 
bake-offs, coffee mornings, firewalks, cycle rides and summer 
fetes to raise funds for a wide range of charities. 

Our Northwood Aberdeen franchisee sees giving something back 
as integral to its business playing its part in the community. Since 
2009 it has donated over £9,000 to charity. Each year its team 
elects a charity which receives £50 per month from the business. 
In 2019 it selected Charlie House, a local charity which supports 
children with complex disabilities and life limiting conditions. 
Not satisfied with supporting one charity, it also had an Easter 
hamper raffle raising £80 for the British Heart Foundation, did a 
firewalk to raise £1,200 for Sue Ryder, participated in the “30k for 
30 years” challenge to raise £300 for Inspire, a charity supporting 
people with learning difficulties, and supported the “Cash for Kids” Christmas appeal by being a drop-off point for donations, 
donating £500 from a Christmas hamper raffle and giving up a day of its time to help sort gifts in the warehouse.

Learn more about how we engage 
with our communities from page 29

Annual report and accounts 2019

19

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportRisk management

How we manage risk

As with all businesses, we face a wide range 
of risks and uncertainties on a daily basis. 

Principal risks and uncertainties
The Board has determined the most significant 
risks to achieving the business objectives, 
including those that would threaten its business 
model, future performance, solvency or 
liquidity. The table opposite summarises these 
principal risks and how they are managed or 
mitigated. The risks listed do not comprise all 
those associated with the Group and are not 
set out in any order of priority. There could be 
additional risks and uncertainties that are not 
presently known to management or currently 
deemed to be less material, which may also 
have an adverse effect on the business.

Going concern statement 
The Group’s business model as set out on 
pages 12 and 13 has proved to be a robust 

and successful model for over 25 years. 
The Group’s corporate strategy has been 
clearly set out to investors since flotation in 
2012 and has resulted in Belvoir becoming 
the largest franchise property group within 
the UK. We continue to open new agencies 
across the UK and to support growth by 
assisting our franchisees to make local portfolio 
acquisitions and by making corporate-level 
acquisitions of other property franchise 
networks and property services-related 
companies. The Group has demonstrated 
strong growth from a mixture of like-for-like 
and acquisition-based growth as evidenced 
by increasing revenue and profitability over 
many years.

At the year end, the Group had cash at bank 
of £3.6m and a bank term loan of £10.5m. 

The impact of the Covid-19 pandemic has 
been considered by the Directors and the 
Group forecasts have been revised to take 
into account the impact on trading over the 
twelve months from the date of signing the 
financial statements. The forecasts have 
been assessed against a range of possible 
outcomes: significantly lower levels of income 
in line with lower lettings, sales and mortgage 
activity, reduced headcount, a lower cost 
base and extended payment terms to 
franchisees. The base case model reflects 
these sensitivities for the rest of this financial 
year. After consideration of these forecasts 
and making appropriate enquiries, the 
Directors have a reasonable expectation that 
the Group will be able to continue in operation 
and meet its liabilities as they fall due.

Our risk management framework

Board of Directors
•  Leadership of risk 

management, sets strategic 
objectives and risk appetite 
and monitors performance

Audit Committee
•  Delegated responsibility 

from the Board to oversee 
risk management and 
internal controls

•  Accountable for the 

•  Oversees the effectiveness 

effectiveness of the Group’s 
internal control and risk 
management processes

of the Group’s internal 
control and risk 
management processes

•  Monitors the independence 

and expertise of the 
external auditor

Executive Directors
•  Communicate and 

disseminate risk policies

•  Support and help operating 
companies to assess risk

•  Encourage open 

communication on risk matters

•  Assess materiality of risks 

in the context of the 
whole Group and monitor 
mitigation and controls

Operations Board
•  Defines risk management 
roles at operational and 
project level

•  Uses approach to risk as 

an explicit part of decision 
making and management 
of external relationships

•  Continuous identification 
of risk, assurance and 
self-assessment

Potential impact

Mitigating activities

Change in risk

Ability to generate planned revenue and profit growth

Covid-19 is likely to have a short-term negative 
impact on our ability to grow as planned.

The risks associated with Covid-19 are being 
regularly reviewed by the Board and mitigating 
action taken wherever possible. Given the Covid-19 
risks to our business arise due to extraneous 
factors, there may be limits to the level of direct 
action that can be taken. However, the Board will be 
prioritising the work of our business development 
managers to address how franchisees and advisers 
can minimise their costs, access Government 
aid and continue to trade. A number of financial 
measures have been put in place to support 
franchisees through the crisis.

Increase in risk 
Our franchise business model has proved 
to be resilient to challenges, and we will be 
supporting franchisees to help them survive 
the threat of Covid-19.

Links to strategy

1

2

3

4

5

Links to strategy
20 Belvoir Group PLC

1

Group acquisitions strategy

2

Assisted acquisitions programme

Potential impact

Mitigating activities

Change in risk

Ability to recruit and retain skilled franchisees and financial advisers

The ability of the Group to attract new 
franchisees and advisers with the appropriate 
expertise and skills, in available and suitable 
locations, cannot be guaranteed. This is likely 
to be adversely affected by the outbreak 
of Covid-19, and any difficulties in finding 
appropriate individuals will have a detrimental 
effect on the growth of our networks.

Reputational risk

The Group’s reputation, in terms of the service 
it and its franchisees/advisers provide, the way 
in which it and its franchisees/advisers conduct 
their business, and the financial results which 
they achieve are central to the Group’s future 
success. Failure by the franchisees/advisers to 
meet the expectations of their customers may 
have a material impact on the reputation of the 
brands within the Group.

The Board continually monitors the 
performance of the recruitment team and 
is focused on identifying innovative ways 
of attracting successful new joiners.

Increase in risk 
The unprecedented market conditions are 
expected to thwart interest from potential 
new franchisees and financial advisers.

Links to strategy

1

2

3

4

5

New joiners are subject to an intensive 
training programme and subsequent 
monitoring and support from a dedicated 
business development mentor. The Group 
also offers ongoing training courses to ensure 
continuing professional development.

No change in risk 
Our franchisees and advisers are both subject 
to ongoing training and compliance which 
minimises reputational risk.

Links to strategy

1

2

3

4

5

Ability to execute our assisted acquisitions strategy

The Group needs to continue to identify 
suitable acquisition targets for its franchisees 
and help to source the necessary funding 
through its assisted acquisitions programme. 
The downturn in the property market caused 
by Covid-19 will adversely affect the appetite 
of franchisees to make a portfolio acquisition 
in the short term but might lead to a greater 
number of portfolios available to our franchisees 
as we emerge from the crisis.

In 2019 the deals executed on behalf of 
franchisees were broadly level with the previous 
year with Belvoir providing 10% of the deal 
value in loans to franchisees. The year ended 
with a strong pipeline of potential acquisitions 
for 2020. The Board will continue to operate 
the assisted acquisitions programme so as to 
put our franchisees in the strongest position 
to capitalise on such opportunities once 
trading recovers. 

Increase in risk 
We anticipate that the appetite for acquisitions 
will stall until after the crisis has passed. However, 
the impact of Covid-19 might lead to a greater 
number of agents leaving the sector, especially 
given the prospect of further regulation and 
the introduction of qualifications. 

Links to strategy

1

2

3

4

5

Legislative and regulation changes

The introduction of a ban on tenant fees in 
June 2019 had an estimated potential adverse 
annualised impact on letting revenues for our 
franchisees of 10%.

The Government has clearly signalled that 
it intends to professionalise the sector with 
recommendations made within the RoPA 
report. This will introduce qualifications for 
property agents with no “get out” clause 
for experienced agents, licensing of agents 
and a new code of practice for the sector.

Online threat

The market share for online agencies offering a 
low cost solution has plateaued at around 7%, 
with some online organisations failing or being 
closed down. The Group needs to ensure that it 
can meet the demands of a new generation of 
landlords, tenants, buyers and sellers for whom 
a technical platform is second nature, and for 
whom a physical office presence is less critical.

The Group worked closely with each 
franchisee to build a new business plan to 
mitigate the impact of the tenant fee ban.

Decrease in risk 
Our franchisees have mitigated the tenant fee 
ban ahead of management expectations.

The Board welcomes the proposed changes 
aimed at professionalising the sector. Our 
support system already covers in-depth upfront 
and ongoing training of all our franchisees and 
financial advisers. We also have a comprehensive 
system of audit and compliance to ensure 
best practice.

The recommendations of the RoPA report 
might deter new entrants to the sector.

Links to strategy

1

2

3

4

5

The Board is pursuing a strategy of improving 
the customer journey via its traditional agency 
service through a better technology platform 
to give landlords, tenants, buyers and sellers 
greater online visibility and interaction.

No change in risk 
The viability of online agencies has been 
brought into question and there is likely to 
be less willingness to fund new start-ups.

Links to strategy

1

2

3

4

5

3

Recruitment

4

Diversification

5

Marketing and PR

Learn more about our 
strategy from page 14

Annual report and accounts 2019

21

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportFinancial review

Delivering 
outstanding results

  —Louise George, Chief Financial Officer

Our diversification in financial 
services provides a strategic 
growth opportunity for our 
franchisees, our advisers and 
the Group as a whole.

Revenue
Group revenue in 2019 increased by £5.8m 
to £19.3m (2018: £13.4m) of which £4.1m 
reflected the full year’s impact of our 2018 
acquisition of MAB Glos, £1.1m arose from 
the extension of our financial adviser network 
and £0.6m related to the continued growth 
of our property franchise division.

MSF, our key underlying revenue stream, 
increased by 4% to £8.8m (2018: £8.5m). 
Lettings MSF was up 3% to £7.3m (2018: £7.1m) 
in spite of the ban on tenant fees from 1 June 
which reduced franchisee income from lettings 
by 10%. This was in part mitigated by additional 
MSF arising from our successful assisted 
acquisitions programme. At the same time, 
our MSF from property sales increased by 
9% to £1.5m (2018: £1.3m) as many of our 
lettings-biased franchisees looked to sales 
as a means to diversify their income.

Income from corporate-owned offices was 
up £0.3m primarily as a result of the acquisition 
of two lettings portfolios by Newton Fallowell 
for the Grantham corporate office, one in 
September 2018 and the other in May 2019. 
The Group continues to operate two 
corporate-owned offices, Belvoir Grantham 
and Newton Fallowell Grantham, both of 
which remain profitable and will be retained 
long term. In November 2019 we took back 
our Northwood Glossop office which will be 
operated as a corporate office until a 
franchise solution can be found.

Revenue from franchise sales in 2019 was 
£0.2m (2018: £0.2m). We opened six (2018: 
six) new offices in 2019 all of which were the 

22 Belvoir Group PLC

result of an existing franchisee making an 
assisted acquisition in an adjacent territory. 
We also saw eight (2018: ten) existing 
franchisees sell their business with five 
going to a new franchise owner and three 
being acquired by an existing franchisee.

Other income remained static at £0.5m 
(2018: £0.5m).

Overall, our property division achieved 6% 
revenue growth with the ratio of lettings 
to sales remaining unchanged at 80:20 
(2018: 80:20).

Revenue from our financial services division was 
up 159% to £8.5m (2018: £3.3m) partly having 
benefited from a full year of ownership of MAB 
Glos, acquired in November 2018, and partly due 
to a 35% increase in the number of advisers 
operating within our financial services network.

Gross profit
Gross profit increased by 17% to £13.2m (2018: 
£11.3m) with the gross profit ratio by business 
activity: lettings 61%, sales 16%, financial services 
19% and other 4% (2018: 67%:17%:10%:6%) 
reflecting the increased importance of 
financial services. 

Administrative expenses
Non-exceptional administrative expenses 
increased by £1.0m to £7.6m (2018: £6.6m). 
This increase reflected the £0.4m incremental 
cost of operating MAB Glos for a full year 
(2018: five weeks), £0.1m additional staff 
costs following the acquisition of two small 
landlord portfolios by Newton Fallowell and 
£0.1m increased operational costs of Brook 
to support growth in financial services. In 
2018 the Group received a £0.2m repayment 
of employment taxes from HMRC in relation 
to the settlement of a Northwood employment 
scheme operated prior to Northwood being 
acquired by the Group.

Within administrative expenses there is a charge 
of £0.2m (2018: £0.2m) associated with the 

share options issued to Directors and certain 
staff between 2014 and 2018. Full disclosure 
is detailed in note 28 to the accounts.

There were no exceptional administrative 
expenses in 2019 (2018: £0.2m). The 2018 
exceptional administrative costs related to 
£0.1m of professional fees associated with 
the acquisition of MAB Glos and £0.1m 
of Northwood restructuring costs.

Operating profit
Operating profit was £5.7m (2018: £4.5m), 
an increase of 25% over the prior year.

Exceptional items
There were no exceptional items in 2019, 
whereas in 2018 there was an exceptional 
credit of £0.8m relating to the change in fair 
value to contingent consideration following 
the final settlement of the Northwood 
consideration which was based on 
performance during the year to 31 May 2018.

Profit before taxation
Profit before taxation of £5.6m (2018: £5.5m) is 
after interest receivable on franchisee loans of 
£0.2m (2018: £0.3m), which is regarded by the 
Group as part of its ongoing operations to 
extend the network reach.

Prior year adjustments
The Directors have restated prior years in 
respect of the release of deferred taxation in 
relation to the amortisation of acquired 
intangibles and the recognition of a deferred 
tax asset associated with the current valuation 
of share options. The deferred tax liability has 
been restated to reflect the accumulative effect 
of £219,000 as at 1 January 2018 and a further 
£82,000 in 2018. The deferred tax asset has 
been restated to reflect the accumulative effect 
of £26,000 as at 1 January 2018 and a further 
£44,000 in 2018. The total impact on profit 
in 2018 was a credit of £126,000. Applying 
the same accounting treatment to 2019 has 

given rise to a comparative credit of £243,000. 
The difference is due to the uplift of the 
valuation of share options based on the 
increase in the share price during the year.

The liability for unearned indemnity commission 
(UIC), reported as a refund liability within 
current trade and other payables, has been 
restated to the gross liability payable by the 
Group, whereas in prior years this had been 
reported net of the element of the UIC liability 
recoverable from the financial advisers. As 
purely a matter of grossing up this has no 
impact on the net financial performance of 
the Group. Other debtors have been restated 
to reflect the corresponding indebtedness 
from financial advisers.

Taxation
The effective rate of corporation tax for the 
year was 16.6% (2018: 17.9%).

Earnings per share
Basic earnings per share was up 3% to 13.3p 
(2018: 12.9p) based on an average number 
of shares in issue in the year of 34,938,606 
(2018: 34,638,939). When the dilutive effect 
of share options is incorporated, the earnings 
per share was 12.9p (2018: 12.6p).

Profit attributable to owners was £4.7m 
(2018: £4.5m), with the 2018 profit reflecting 
the net exceptional credit of £0.6m.

Dividends
The interim dividend of 3.4p (2018: 3.4p) 
was paid to shareholders on 24 October 
2019. As a prudent measure given the 
uncertainty caused by Covid-19, the Board 
has decided not to propose a final dividend. 

Cash flow 
The net cash inflow from operations was £6.0m 
(2018: £4.6m) reflecting the enlarged Group.

The net cash used in investing activities 
was £0.3m (2018: £6.4m):

•  Newton Fallowell Limited acquired the 
trade and assets of EBG for £0.2m; this 
comprised a small lettings portfolio which 
was brought into the corporate-owned 
Newton Fallowell Grantham office.

•  Deferred consideration of £0.2m was paid 
relating to the acquisition of MAB Glos.

•  Brook Financial Services acquired Purely 
Mortgage Consultants for £0.1m in cash.

•  £0.05m was received following the sale 
of Belvoir Leeds South to the Belvoir 
Leeds North West franchisee.

•  The net cash inflow from the franchise 
loan book was £0.1m (2018: £1.1m).

•  Interest received on the franchise loan 

book was £0.2m (2018: £0.3m).

In March 2018 HSBC advanced the Group 
£12.0m out of which the existing NatWest 
loan of £6.5m was settled. During 2019 
£0.9m (2018: £0.5m) was repaid against the 
HSBC loan and associated finance costs of 
£0.3m (2018: £0.3m). Dividend payments 
totalled £2.5m (2018: £2.4m). As a result, net 
cash outflow from financing activities totalled 
£4.0m (2018: net cash inflow of £2.3m). 

referred to as “Lovelle”), a predominantly 
franchised estate agency network operating 
in Lincolnshire and the Humber region. 
The overall consideration for the acquisition 
was £2.0m which was satisfied in cash 
from existing cash reserves. In the year to 
31 March 2019 Lovelle made an operating 
profit of £500,000 and at that date had net 
assets of approximately £100,000.

Liquidity and capital resources
At the year end the Group had cash balances 
of £3.6m (2018: £1.8m) and a term loan of 
£10.5m (2018: £11.5m). The HSBC facility is 
repayable at £0.9m per year in half yearly 
repayments until March 2023 followed by 
a final repayment of £7.9m.

IFRS 16 Leases
With effect from 1 January 2019 operating 
leases, previously charged to administrative 
expenses, are now accounted for on the 
balance sheet. The associated asset is held 
as a right-of-use asset and the lease liability 
is accounted for within current and non-current 
liabilities. As a result, £0.6m was recognised 
as additional tangible fixed assets together with 
an equivalent additional lease liability as of 
1 January 2019, and the 2019 operating charge 
of £0.2m was replaced by a depreciation 
charge of £0.2m and a nominal interest 
charge. This did not materially change 
our reporting of operating profit. 

Unearned indemnity commission
Associated with our growing financial 
services division is the accounting treatment 
of unearned indemnity commission. 
This comprises three elements: 

•  The Group accounts for amounts 

withheld by Mortgage Advice Bureau 
from weekly commission payments in 
respect of unearned indemnity commission 
within other debtors. At the year end this 
balance was £1.2m (2018: £1.1m).

•  Revenue is constrained to reflect the 

estimated clawback of commission by 
Mortgage Advice Bureau arising on the 
cancellation of life assurance policies within 
four years following inception and a refund 
liability is recognised for unearned 
indemnity commission. At the year end 
the refund liability was £1.1m (2018: £0.9m).

•  Also, on a weekly basis the estimated 
clawback of commission recoverable 
from our financial advisers is accounted 
for within other debtors. At the year end 
this balance was £0.4m (2018: £0.3m).

Post-year-end acquisition
In January 2020 the Group acquired the 
business and assets of the estate agency 
business operated by Lovelle Estate Agency 
Limited and Lovelle Bacons LLP (collectively 

Financial position
The Group continues to operate from a 
sound financial platform and is strongly 
cash generative. The opening cash balance 
of £3.6m enabled the Group to acquire the 
Lovelle network in January 2020. In the 
wake of the Covid-19 crisis, the Group 
has revised its forecasts against a range of 
possible downside outcomes and the Board 
has concluded that the Group has adequate 
resources to continue in operational 
existence, to meet its financial obligations 
including the 2020 bank loan repayment 
of £0.9m and to operate within its bank 
covenants, for the foreseeable future.

Key performance indicators
The Group uses a number of key financial 
and non-financial performance indicators 
to measure performance. 

The Board regularly reviews the KPIs below 
to ensure that they remain relevant to the 
Group’s operations. 

The key financial indicators are as follows:

•  management service fees;

•  net financial services commission;

•  profit before tax; and

•  earnings per share.

The key non-financial indicators are as follows:

•  number of franchised offices;

•  number of managed properties;

•  average MSF per franchised office;

•  additional MSF arising from 

assisted acquisitions;

•  number of financial advisers; and

•  number of mortgages arranged.

The KPIs have been discussed in further 
detail throughout the Strategic report 
and are illustrated on pages 16 and 17.

Louise George
Chief Financial Officer

The Strategic report is contained 
on pages 1 to 23. It was approved 
by the Board on 27 March 2020.

Annual report and accounts 2019

23

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportIntroduction to corporate governance

Promoting a culture of good governance

At Belvoir we recognise that high standards of corporate 
governance underpin our continuing success.

The Directors confirm that:

•  so far as each Director is aware, there is 

no relevant audit information of which the 
Group and Company’s auditor is unaware;

•  the Directors have taken all the steps 
that they ought to have taken as 
Directors in order to make themselves 
aware of any relevant audit information 
and to establish that the auditor is aware 
of that information; and

•  the Directors are responsible for 

the maintenance and integrity of the 
corporate and financial information 
included on the Company’s website. 
Legislation in the United Kingdom 

24 Belvoir Group PLC

governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

High standards of corporate governance 
continue to be a key priority for the Belvoir 
Board. We continually review the framework 
within which we operate and the processes 
implemented to ensure that they reflect the 
complexities of our business and, whilst 
acknowledging our size, are also capable 
of adding value as the business grows. In 
2018 the Board adopted the 2018 Quoted 
Companies Alliance Corporate Governance 
Code (the “QCA Code”) as the basis of the 
Group’s governance framework.

management performance and ensures that 
the Group has the right level of resources 
available to support our strategic goals. The 
Board is satisfied that the necessary controls 
and resources are in place such that these 
responsibilities can be properly addressed.

Within Belvoir we promote a culture of 
good governance in dealing with all key 
stakeholders: our franchisees, our employees, 
our customers and our shareholders. This 
section of the annual report describes our 
corporate governance structures and processes 
and how they have been applied throughout 
the year ended 31 December 2019.

The Board sets out the overall strategic 
direction for Belvoir, regularly reviews 

Michael Stoop
Non-Executive Chairman

Board of Directors
Board of Directors

An experienced Board

Belvoir has a highly experienced Board of Directors with a commitment to driving 
profitability and long-term shareholder value. The Directors of the Company who 
were in office during the year up to the date of signing the financial statements were:

Michael Stoop
Non-Executive Chairman
Appointment March 2018

Dorian Gonsalves
Chief Executive Officer
Appointment April 2005

Louise George
Chief Financial Officer
Appointment June 2014

Experience
Michael has over 40 years’ experience of 
the franchise property market, initially with 
Winkworth as both a franchisee and as the 
group managing director. This was followed 
by 22 years as managing director of Legal and 
General’s estate agency network, Xperience, 
which he was instrumental in converting into 
a wholly franchised network of 95 offices. In 
2014, this was sold to The Property Franchise 
Group plc, where Michael was group managing 
director until he stood down in 2016.

Key skills 
Estate agency/franchising

Committee membership 
Audit Committee member 
Remuneration Committee Chairman

Experience 
Dorian has extensive experience in the 
property industry having spent seven years 
with Countrywide before joining Belvoir in 
2005 as Business Development Manager. 
Appointed Sales Director a year later and 
subsequently Chief Executive Officer, Dorian 
also spent five years as a director of The 
Property Ombudsman. Dorian has a deep 
understanding of franchising and the strategic 
vision to deliver a successful franchise operation.

Key skills 
Strategic business planning/franchising/
people management

Experience
Louise is a Chartered Accountant having 
qualified with Ernst & Young in 1991. She 
has over 16 years’ board-level experience with 
AIM-listed companies overseeing a wide range 
of corporate transactions. Over the past five years 
Louise has undertaken the seven significant 
acquisitions for the Group. Louise, who is also 
a Chartered Secretary, serves as Company 
Secretary to the Group.

Key skills 
Financial management/mergers and acquisitions

Mark Newton
Executive Director
Appointment March 2016

Paul George
Non-Executive Director
Appointment June 2018

Experience
Mark, a Chartered Surveyor, has over 
40 years’ experience of estate agency 
having joined Black Horse Agencies in 1984 
and subsequently becoming managing 
director of Legal & General Estate Agents. 
In 1999 Mark established Newton Fallowell, 
which he built into a network of 30 franchised 
offices before selling to Belvoir in July 2015. 
Mark has Board-level responsibility for the 
diversification into financial services.

Key skills 
Estate agency/financial services

Experience
Paul has extensive experience in audit, 
transaction services and consultancy over a 
17-year period with KPMG, the last four years 
of which were as an audit partner, and four years 
as executive director of Proudfoot Consulting 
(now MCG plc), a business specialising in 
helping multi-national companies improve 
their operational effectiveness. He joined the 
Financial Reporting Council (FRC) in 2004 and 
is currently executive director with responsibility 
for corporate governance and reporting.

Key skills 
Corporate reporting/corporate governance

Committee membership 
Audit Committee Chairman 
Remuneration Committee member

Mike Goddard, who served on 
the Board as Chairman during 
the year, stood down on 
16 May 2019.

Annual report and accounts 2019

25

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportStatement of corporate governance

An established Board 
with complementary skills

The Board has adopted 
the QCA Code as the basis 
of the Group’s governance 
framework and set out 
below is a summary of 
how, at 31 December 2019 
and for the year then ended, 
the Company was applying 
the key requirements 
of the Code.

Board of Directors
At the start of the year the Board comprised 
a Chairman, three Executive Directors and 
two Non-Executive Directors. Following the 
resignation of Mike Goddard in May 2019, 
Michael Stoop was appointed as Non-Executive 
Chairman. The Board is not currently actively 
looking for an additional Non-Executive 
Director. Since May, the Board has comprised 
a Non-Executive Chairman, three Executive 
Directors and one Non-Executive Director. 
At every AGM one-third of the Directors 
must retire by rotation. Notwithstanding 
their small shareholdings, both Michael 
Stoop and Paul George are considered 
to be independent.

The Board has ten scheduled meetings a 
year, but meets more frequently if required, 
and has full and timely access to all relevant 
information to enable it to carry out its duties.

The Board reserves for itself a range of 
key decisions such as strategy, acquisitions, 
significant contracts and internal controls, 
to ensure it retains proper direction and control 
of the Group, whilst delegating authority to 
individual Directors who are responsible for 
the executive management of the business.

Board experience
As of the date of this report.

Length of tenure (years)

Industry experience (years)

5
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26 Belvoir Group PLC

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Board composition, 
diversity and 
experience

Composition and roles
The QCA Code provides that 
the Board should be balanced 
between Executive and Non-
Executive Directors and should 
have at least two independent 
Non-Executive Directors.

1  Non‑Executive Chairman

Diversity

3  Executive

1  Non‑Executive

60+
80+
45+

Sector experience

45%  Property

1  Female

4  Male

29%  Franchising

26%  Finance

 
 
 
 
 
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There is a clear division of responsibilities 
at the head of the Company between 
the Chairman running the Board and 
the Chief Executive Officer running the 
Group’s operations.

The role of the Chairman is to manage 
the Board in the best interests of its 
stakeholders, to ensure that shareholders’ 
views are communicated to the Board and 
to be responsible for ensuring the Board’s 
integrity and effectiveness.

The role of the Chief Executive Officer is to 
manage the Group on a day-to-day basis, to 
ensure that Board decisions are implemented 
effectively and to develop and propose 
Group strategy to the Board.

The Board considers the current Board 
structure appropriate for the Company. 
There are processes in place enabling 
Directors to take independent advice at the 
Company’s expense in the furtherance of 
their duties and to have access to the advice 
and services of the Company Secretary. 

The role of Company Secretary is 
undertaken by the Chief Financial Officer, 
Louise George, who is a qualified company 
secretary with the skills and capability to 
deliver this function effectively.

Board Committees
The Board has delegated specific 
responsibilities to the Audit and 
Remuneration Committees. Given its 
relatively small size, the Board as a whole 
fulfils the function of the Nominations 
Committee. The Board considers that 
collectively the members of each Committee 
have the appropriate experience and none 
of them have interests which conflict with 
their positions on the Committees. All Board 
Committees have their own terms of 
reference, which are available from the 
Company Secretary upon request.

Remuneration Committee
The Remuneration Committee has 
two scheduled meetings a year and is 
responsible for determining the contractual 
terms, remuneration and other benefits of 
the Executive Directors. The Remuneration 
Committee comprised Mike Goddard (until 
16 May 2019), Paul George and Michael 
Stoop, who acted as the Chairman. 

Details of the level and composition of 
the Directors’ remuneration are disclosed 
in the Directors’ remuneration report on 
pages 32 and 33.

Audit Committee
The Audit Committee has three scheduled 
meetings a year. The Audit Committee 
comprised Michael Stoop and Paul George, 
who acted as the Chairman and is considered 
to have recent and relevant financial and 
legal knowledge and experience.

Paul George reports in further detail on 
the work and responsibilities of the Audit 
Committee on page 31. 

Internal control
The Board is responsible for the Company’s 
system of internal control and has delegated 
the review of its effectiveness to the Audit 
Committee. This is reported on in detail 
within the Audit Committee report on 
page 31.

Financial reporting
There is a comprehensive planning system, 
including regular periodic forecasts which 
are presented to and approved by the 
Board. The performance of the Group is 
reported monthly and compared to the 
latest forecast and the prior period.

Attendance at meetings

Main  

Board

Remuneration  

Committee

Audit  

Committee

Meetings attended

Total number 
of meetings

Mike Goddard

Dorian Gonsalves

Louise George

Mark Newton

Michael Stoop

Paul George

Meetings attended

Meetings missed

Not due to attend

Annual report and accounts 2019

27

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportBoard effectiveness

Board effectiveness is a dynamic process
Our small Board allows us to continually assess the appropriateness of our agendas, 
and the information needed to support the Board's role in setting strategy, overseeing 
performance and decision making. To supplement this ongoing process, we initiated 
a survey of all Board members in late 2018 and have been responding to the issues 
raised throughout 2019. The key stages of this review were as follows:

Stage one
November 2018
Board approval for an internally facilitated effectiveness review, the form 
and content of the proposed questions and the follow up process.

Stage two
January 2019
Preliminary discussion of completed questionnaires.

Stage three
February 2019
Further discussion on the completed questionnaires and agreement to hold a 
Board strategy day outside of the normal schedule of meetings to cover strategy, 
Board composition and succession planning.

Stage four
October 2019 strategy meeting
The Board discussed and agreed a high level three-year strategy for the Group 
including targeted growth, how to retain senior staff and Board composition.

Statement of corporate governance continued

Relations with shareholders
Keeping investors informed is an 
essential part of the Company’s corporate 
communications strategy and is achieved 
by means of an active investor relations 
programme. The aim is to ensure that the 
Company’s business model, strategic goals 
and future prospects are clearly understood 
by the investment community. The Company 
operates a high level of transparency with 
regards to its operations by providing 
consistent information across all channels 
of communication. The Board places a high 
emphasis on shareholder engagement and, 
through an open and transparent dialogue 
with shareholders, aims to ensure that 
shareholders’ objectives and views on the 
Company’s performance are understood. 
The Chairman makes himself available to 
major shareholders on request and periodically 
attends meetings with and gives presentations 
to shareholders. The CEO conducts interviews 
covering key events during our corporate 
calendar which are published online and made 
available through our corporate website.

The Group’s corporate website, 
www.belvoirgroup.com, aims to provide 
investors with the required information to 
fully understand the business, including the 
annual and interim report, and to potentially 
make an investment decision. The website 
is regularly reviewed and updated to reflect 
new information.

All shareholders will receive at least 21 clear 
days’ notice of the Annual General Meeting, 
which is normally attended by all Directors. 
Shareholders are invited to ask questions 
during the meeting and to meet with 
Directors after the formal proceedings 
have ended.

2019 key shareholder engagements

January

Assisted acquisitions update
Pre-close trading update

April

May

July

Preliminary results
Annual report published

AGM trading update and Board changes
AGM
Proactive Investor Forum (London)

Change of adviser
Change of name

August

Pre-close trading update

September

Interim results
Shares investor evening (London)
Shares investor evening (Edinburgh)
Placing to sell founder shares

RNS/CEO video interview
RNS/CEO video interview

Meetings/RNS/CEO video interview
Report

RNS/CEO video interview
Meeting
CEO presentation

RNS
RNS

RNS/CEO video interview

Meetings/RNS/CEO video interview
CEO presentation
CEO presentation
RNS

October

Shares investor evening (Manchester)

CEO presentation

November

Financial services growth
Mello investor show (London)

December

Acquisition of franchise network

28 Belvoir Group PLC

RNS/CEO video interview
Two-day event including two CEO presentations

RNS/CEO video interview

How we engage with our stakeholders

Directors’ s172 statement

Businesses do not operate in isolation. Without a good understanding of who are the key 
stakeholders and their needs, a business will fail to deliver sustainable value to shareholders 
and other stakeholders.

The Directors take their duties under s172 (1) of the Companies Act 2016 seriously and consider that they have acted in the way they 
consider, in good faith, would promote the success of the Company for the benefit of its members as a whole, having regard to the 
stakeholders and matters set out in s172 (1) (a–f) in the decisions taken during the year ended 31 December 2019. We set on page 2 our 
aim to support customers throughout their property journey. We do this primarily through our franchisees and our network of 
financial advisers. The Board considers its key stakeholders to be its franchisees and financial advisers, employees, the communities 
in which we operate, shareholders and regulators. The Board takes seriously the views of these stakeholders in setting and implementing 
our strategy. To the extent that it is relevant, in addition to the stakeholders discussed below, the impact on the environment and 
the community in which the Group operates is considered when making decisions.

We set out below how we have engaged with key stakeholders which provides valuable input into the Board’s decision making. This 
engagement sets the context for the strategy set out on pages 14 and 15. In particular our engagement with shareholders has influenced 
our acquisition, capital structure and dividend policy. Our engagement with our franchisees has influenced our assisted acquisitions 
programme, our diversification into financial services, the roll out of our new technology programme and our response to the tenant 
fee ban. Our employees are fundamental to the execution of our strategy. We aim to be a responsible employer providing a fair 
package of pay and benefits including opportunities for personal development and sharing in the financial success of the Group.

Our approach

Franchisees 
and advisers

•  Periodic meetings 
are held with their 
dedicated Business 
Development Manager 
to build relations and to 
provide business support.

•  Regional networking 

groups enabling 
franchisees meet 
and share ideas 
with their network 
Managing Director 
or Franchise Director.

•  Annual conference 

attended by the Executive 
Team for its network 
and also by the PLC 
Executive Team.

Employees

Communities

Shareholders

Regulators

•  All staff have an annual 
personal development 
review and regular 
one-to-one meetings 
with their line manager 
to monitor performance 
against the agreed plan.

•  The CEO and CFO hold 
meetings once a year 
with each department 
and conduct twice-yearly 
Company-wide briefings, 
enabling sharing of 
information and gathering 
of employee feedback.

•  Senior and long-serving 
staff are incentivised 
through the Company 
Share Option Plan. 
In January 2020, 
options over 285,689 
shares were issued 
to long-serving staff.

•  Since 2016 our 

Central Office has 
supported six young 
people from our local 
community through the 
Apprenticeship Scheme.

•  In 2019 Belvoir and 
Newton Fallowell 
sponsored two lanes 
in the Grantham 
Swimarathon, an event 
that raises around 
£30,000 for local 
charities and 
good causes.

•  Newton Fallowell 

launched an initiative, 
in partnership with 
Grantham-based 
Woodland Trust, to plant 
a tree for every house 
sold by its network.

•  Investor roadshows 
at the time of our 
preliminary and interim 
results enabling our 
institutional investors 
to meet with the CEO 
and CFO.

•  Exhibiting, presenting 
and networking at 
private investor events 
enabling direct access 
to our CEO, CFO and 
Non-Executive Directors.

•  All recorded CEO 

interviews are made 
available online through 
our PLC website, 
belvoirgroup.com.

•  We attend quarterly 
meetings of The 
Lettings Industry 
Council, an industry 
group at the forefront 
of communicating with 
the Ministry of Housing 
Community and 
Local Government.

•  Our Chairman, 

Michael Stoop, is a 
non-executive director 
of The Property 
Ombudsman and 
also chairman of 
its Industry Forum.

•  Belvoir participates in all 
discussions on key industry 
legislation and regulatory 
changes, the current focus 
concerning the new 
regulations proposed 
in the RoPA report.

Learn more about how we engage with our franchisees, 
our staff and our communities from page 18

Annual report and accounts 2019

29

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportStatement of corporate governance continued

Senior team 
diversity and 
experience
As of 31 December 2019.

Gender diversity

75+

6  Male

2  Female

Length of service (years)

5

2

0

5
–
1

0
1
–
6

5
1
–
1
1

1

0
2
–
6
1

Industry experience (years)

3

2

11

1

0
1
–
1

0
2
–
1
1

0
3
–
1
2

0
4
–
1
3

0
5
–
1
4

30 Belvoir Group PLC

 “  The Operations Board 
meets monthly and is 
responsible for executing 
the strategy as set out 
by the Board.”

Operations Board
The Operations Board comprises the 
Executive Directors and the heads of each 
business unit. The Operations Board meets 
monthly and is responsible for executing 
the strategy as set out by the Board. This is 
conducted through two sub-boards: one 
for the property franchise division and one 
for the financial services division. The three 
Executive Directors attend the meetings for 
both divisions to ensure the effective roll 
out of the strategic integration of our 
property franchise and financial 
services networks.

Each of our senior team is a capable 
manager with considerable sector 
experience averaging 27 years and 
length of service averaging eleven years.

Group operations structure

Belvoir Group PLC Board

Operations Board

Phil Gee
Northwood 
Managing Director

Ian Maclean
Belvoir 
Franchise Director

Dorian Gonsalves
Belvoir Group PLC 
Chief Executive Officer

Michelle Brook
Brook 
Managing Director

Louise George
Belvoir Group PLC 
Chief Financial Officer

Tim Wood
Brook 
Financial Services Director

David Spackman
Newton Fallowell  
Managing Director

Mark Newton
Belvoir Group PLC 
Executive Director

Property franchise division
(comprising Belvoir, Northwood, 
Newton Fallowell and Lovelle)

Financial services division
(comprising Brook)

Business  
development  
support

Acquisitions, 
recruitment 
and property

Compliance 
and audit

Marketing

IT and legal

25
+
J
Audit Committee report

Evaluating the 
effectiveness of 
the audit process

  —Paul George, Non-Executive Director

As Audit Committee Chair, I have 
great pleasure in reporting to you 
how we have discharged our 
responsibilities during the year.

The Audit Committee's responsibilities are 
for ensuring the integrity of the financial 
statements of the Group and the effectiveness 
of the Group’s underlying internal controls 
on behalf of the Board. I am a firm believer 
that to achieve these responsibilities the 
Committee needs an open and transparent 
culture, the required skills and expertise and 
excellent support. We are fortunate in this regard. 

The Audit Committee comprised Michael 
Stoop and me. We are both independent and 
combine extensive industry knowledge with 
a deep understanding of corporate reporting, 
governance and audit. The Committee 
receives great support from Louise George, 
our Finance Director, and Julie Wilson, our 
Group Financial Controller, and input from our 
auditor, which attended all meetings during the 
year. There is an excellent flow of information 
from the Executive Team, an open dialogue 
on the key judgements and respect for the 
challenge provided by the auditor.

The Audit Committee has three scheduled 
meetings a year. However, in 2019 we held 
an additional meeting in June to review 
our statutory auditor. Following discussion with 
our finance team and proposals from potential 
auditors we recommended the appointment 
of BDO as auditor for the year ended 
31 December 2019. The recommendation 
was based on its commitment to providing 
a high quality audit at a fair price. I take this 
opportunity to thank PwC for its work 
over the previous four years.

Ahead of the interim results we met to review 
the interim accounts and in particular focused 
on the impact of the new accounting standard 
for leasing and the key judgements made in 
preparing the results. In October we met to 
consider the key risks faced by the Group, 
the controls to mitigate those risks and the 
audit plan in light of the risks and underlying 
controls. Following discussion with the auditor 
regarding consideration of the approach to 
the Group audit and the risk of material 
misstatement within the subsidiary accounts, 
the Audit Committee recommended to the 
Board that the parent company should provide 
a parent company guarantee to each subsidiary 
and dispense with the need for an audit of 
the subsidiary accounts.

In line with best practice, in March I had a 
one-to-one discussion with the audit partner 
to discuss progress on the audit and any 
emerging issues. The key issue discussed 
during the audit was the accounting for 
deferred tax. The Directors concluded that 
in previous years we should have recognised 
a credit for deferred tax as a result of the 
amortisation of acquired intangible assets. This 
gave rise to a non-cash adjustment. Later in 
March the Audit Committee discussed the 
report from the auditor on its work, the 2019 
preliminary announcement and the annual 
report and accounts. No other significant issues 
emerged from the audit, and the Committee 
satisfied itself on the approach to the key 
judgements and as a result recommended 
to the Board the approval of the preliminary 
announcement and the annual report and 
accounts. So far as the Committee is aware 
there were no matters of disagreement 
between the auditor and management.

During the year BDO provided non-audit 
services to the Group, including tax advice. 
The fees paid for these services are outlined 
in note 3. The use of BDO for non-audit 

work has been carefully evaluated by the Audit 
Committee and was not considered to have 
impaired its independence and objectivity.

The Audit Committee is also responsible for 
reviewing the Company’s system of internal 
control, including financial, operational and 
compliance controls and risk management, 
and for considering its effectiveness on behalf 
of the Board. The procedures in place are 
designed to meet the particular needs of 
the Company in managing the risks to which 
it is exposed. The Committee is satisfied 
with the effectiveness of the Group’s system 
of internal controls but, by their very nature, 
these procedures can provide reasonable, 
but not absolute, assurance against material 
misstatement or loss.

The Committee has reviewed the need for an 
internal audit function. The Committee has 
decided that, given the nature of the Company’s 
business and assets and the overall size of 
the Company, the systems and procedures 
currently employed provide sufficient 
assurance that a sound system of internal 
control, which safeguards shareholders’ 
investment and the Company’s assets, is in 
place. A traditional internal audit function is 
therefore considered unnecessary. However, 
the Group does operate an audit and 
compliance team which carries out legal 
compliance checks and risk-based audits 
on all franchisees at least once a year.

Finally, I would like to thank Michael and all 
attendees of the meetings during the year 
for the open and constructive way in which 
we met our responsibilities.

Paul George
Non-Executive Director
27 March 2020

Annual report and accounts 2019

31

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportDirectors’ remuneration report

Setting the overall 
policy on remuneration

  —Michael Stoop, Non-Executive Director

The Directors present the Directors’ remuneration 
report for the year ended 31 December 2019.

Pension
During the year pension contributions of £45,000 (2018: £36,000) 
were paid to Executive Directors.

The Remuneration Committee sets the overall policy on remuneration 
and other terms of employment of Directors. The Remuneration 
Committee aims to ensure that the remuneration packages offered 
are competitive and designed to attract, retain and motivate Directors 
of the right calibre. When assessing the pay and benefits of the Directors, 
the Remuneration Committee takes account of remuneration and 
benefits information in the marketplace and the pay and employment 
conditions elsewhere in the Group. In 2017 the Remuneration 
Committee put in place a remuneration plan for the Executive 
Team comprising a fixed salary, a variable annual bonus based on 
achieving certain budgeted short-term targets and a long-term 
share option element linked to performance targets over the period 
to 31 December 2020. The provisions of the plan reflected the 
increasing responsibilities of the Executive Team given the enlarged 
Group and incorporated longer-term objectives to ensure that the 
Executive Team is incentivised to maximise profitability and 
shareholder return.

Remuneration for Non-Executive Directors consists of fees for their 
services in connection with Board and Committee meetings. These 
fees are to be determined by the Committee without the involvement 
of the Non-Executive Director concerned. Non-Executive Directors 
do not participate in any Group pension or share option schemes.

All Directors are subject to retirement by rotation.

Basic salary or fees
Basic salary or fees for each Director are reviewed annually by the 
Remuneration Committee, taking into account the performance 
of the individual and information from independent sources on 
the rates of salary for similar posts.

Taxable benefits
The Directors’ taxable benefits are tabled opposite.

Service contracts
The Executive Directors of the Company do not have a notice period 
in excess of twelve months under the terms of their service contracts. 
Their service contracts contain no provisions for predetermined 
compensation on termination which exceed one year’s salary and 
benefits in kind. Non-Executive Directors do not have service 
contracts with the Company but have letters of appointment.

Board members 
Dorian Gonsalves 

Notice period
Twelve months’ notice

Louise George 

Twelve months’ notice

Mark Newton 

Michael Stoop 

Paul George 

Three months’ notice

Six months’ notice

Three months’ notice

Company policy on external appointments
The Company recognises that its Directors are likely to be invited 
to become non-executive directors of other companies and that 
exposure to such non-executive duties can broaden their experience 
and knowledge, which will benefit the Group. Executive and 
Non-Executive Directors are, therefore, subject to the approval of the 
Company’s Board, allowed to accept non-executive appointments, 
as long as these are not with competing companies and are not 
likely to lead to conflicts of interest. Executive and Non-Executive 
Directors are allowed to retain the fees paid. 

Annual bonus
The Company operates a bonus scheme to incentivise Executive 
Directors to meet the financial and strategic objectives of the 
Group. During the financial year ended 31 December 2019, a total 
bonus of £249,000 (2018: £188,000) was awarded to the Directors.

Audited information
Details of the Directors’ shareholding interests and remuneration 
for the financial year ended 31 December 2019, disclosed opposite, 
have been audited by the Group’s external auditor.

32 Belvoir Group PLC

 
 
 
 
 
Share options
The Remuneration Committee is responsible for awarding options over ordinary shares to Executive Directors and certain senior managers under 
the Enterprise Management Incentive (EMI) and Company Share Option (CSOP) plans and the Belvoir Performance Share Plan, a long-term 
incentive plan (LTIP). These schemes are intended to offer long-term incentives to Directors and senior management. The Remuneration 
Committee believes that the potential for share ownership and participation in the growing value of the Company increases the commitment 
and loyalty of Directors and staff. Options outstanding as at 31 December 2019 are tabled below:

Directors’ share options

Executive Directors
Dorian Gonsalves
Dorian Gonsalves
Dorian Gonsalves
Louise George
Louise George
Mark Newton

Share option
scheme

Number

Exercise
price

Date of
grant

Vesting
period

Expiry
date

Unapproved
EMI scheme
LTIP
EMI scheme
LTIP
LTIP

163,399¹
200,000
540,000
175,000
432,000
144,000

£0.75
£1.32
£0.01
£1.32
£0.01
£0.01

16/02/2012
04/07/2014
01/08/2017
04/07/2014
01/08/2017
08/02/2018

Two years
Three years
41 months
Three years
41 months
35 months

31/12/2020
04/07/2024
31/12/2020
04/07/2024
31/12/2020
31/12/2020

1.  Dorian Gonsalves exercised 163,399 unapproved share options on 17 January 2020.

Directors’ emoluments
The figures below represent emoluments earned by Directors during the relevant financial year and relate to the period of each Director’s 
membership of the Board. Benefits incorporate all benefits assessable to tax arising from employment by the Group.

Directors’ emoluments

Executive Directors
Mike Goddard (resigned 16 May 2019)
Dorian Gonsalves
Louise George 
Mark Newton

Non-Executive Directors
Michael Stoop
Paul George
Nicholas Leeming
Andrew Borkowski

Salary
and fees
£’000

22
188
158
112

480

45
35
—
—

80

Bonus
£’000

Pension
£’000

Benefits
£’000

—
113
94
412

248

—
—
—
—

—

—
19
16
5

40

—
—
—
—

—

40

4
1
3
8

16

1
—
—
—

1

17

Total
2019
£’000

26
321
271
166

784

46
35
—
—

81

Total
2018
£’000

60
302
252
121

735

23
18
12
18

71

865

806

Total remuneration

560

248

2.  The bonus due to Mark Newton will be paid into his pension fund.

Directors’ interests
The interests of the Directors in the shares of the Company are tabled below:

Directors’ interests

Dorian Gonsalves
Louise George
Mark Newton 
Michael Stoop 
Paul George

31 December 2019

31 December 2018
(or date of appointment if later)

Shares

Options

Shares

Options

463,595
56,607
435,507
20,000
20,000

903,399
607,000
144,000

—  
—  

463,595
56,607
435,507
10,000
10,000

903,399
607,000
144,000
—
—

Resolution
A resolution to shareholders to approve the Directors’ remuneration report will be put forward at the Annual General Meeting.

By order of the Board

Michael Stoop
Non-Executive Chairman
27 March 2020

Annual report and accounts 2019

33

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ report

Focusing on supporting our 
stakeholders and delivering 
shareholder value

  —Louise George, Chief Financial Officer

The Directors present their annual report 
and audited consolidated financial statements 
of the Group for the financial year ended 
31 December 2019.

The Directors of the Company who were in office during the year 
and up to the date of signing the financial statements are detailed 
on page 25.

Dividends
The Company paid its interim dividend for the financial year ended 
31 December 2019 of 3.4p per ordinary share on 24 October 2019.

The Board has decided that it would be prudent not to recommend 
a final dividend for the financial year ended 31 December 2019 
as a prudent measure given the uncertainty caused by Covid-19. 

Future developments
The Board continues to deliver growth through the support 
of the Group’s franchise property networks to promote organic 
growth, expansion into new territories, the financial and commercial 
support of franchisee-led assisted acquisitions and diversification 
into financial services. Furthermore, the Board is pursuing strategic 
growth through the acquisition of other franchised property networks 
and complementary businesses (such as financial services) operating 
under a similar business model, building on the Group’s strength 
as a highly regarded franchisor within the residential property sales 
and lettings sector.

Capital and equity structure
Details of the ordinary shares of the Company are shown in note 21 
of these financial statements.

Directors’ indemnity
The Group maintains third-party Directors’ and officers’ liability 
insurance which gives appropriate cover against any legal action 
that may be brought against them.

Employees
The Group believes in a policy of equal opportunities. Recruitment 
and promotion are undertaken on the basis of merit regardless 
of gender, race, age, marital status, sexual orientation, religion, 
nationality, colour or disability. If an employee becomes disabled 
during the course of their employment, adjustments are made 
where possible to enable such employee to carry on working 
despite their disability.

Going concern and Covid-19
The Group and the Company’s financial statements have been 
prepared on a going concern basis, having taken into account the 
possible financial impact of Covid-19. Having revised the forecasts 
for at least twelve months from the date of signing of the financial 
statements to reflect a significantly lower level of income, a reduced 
cost base and extended payment terms to franchisees, against a 
range of possible downside outcomes, and making appropriate 
enquiries, the Directors have a reasonable expectation that the Group 
has adequate resources to continue in operational existence, and 
to operate within its bank covenants, for the foreseeable future.

Aside from Covid-19, there are no other matters of which the Directors 
are aware that may impact on the Group’s and Company’s ability to 
continue as a going concern by reference to guidance by the Financial 
Reporting Council on going concern assessment.

Financial and risk management policies
Details of the Group’s financial and risk management policies are 
discussed in note 24 of these financial statements.

34 Belvoir Group PLC

The Directors are also responsible for safeguarding the assets of the 
Group and parent company and hence for taking reasonable steps 
for the prevention and detection of fraud and other irregularities.

The Directors of the ultimate parent company are responsible for 
the maintenance and integrity of the ultimate parent company’s 
website. Legislation in the United Kingdom governing the preparation 
and dissemination of financial statements may differ from legislation 
in other jurisdictions.

The Directors consider that the annual report and accounts, taken 
as a whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group and 
parent company’s performance, business model and strategy.

Each of the Directors, whose names and functions are listed in the 
Governance section, confirm that, to the best of their knowledge:

•  the parent company financial statements, which have been 

prepared in accordance with IFRS as adopted by the European 
Union, give a true and fair view of the assets, liabilities, financial 
position and profit of the Company;

•  the Group financial statements, which have been prepared in 

accordance with IFRS as adopted by the European Union, give 
a true and fair view of the assets, liabilities, financial position and 
profit of the Group; and

•  the Strategic report includes a fair review of the development 

and performance of the business and the position of the Group 
and parent company, together with a description of the principal 
risks and uncertainties that it faces. 

Exemption from audit by parent guarantee
Belvoir Group PLC has agreed to guarantee the liabilities of its 
trading subsidiaries, thereby allowing them to take exemption from 
an audit under Section 479A of the Companies Act 2006. See note 12.

Independent auditor
BDO LLP has expressed its willingness to continue as auditor. 
In accordance with Section 489 of the Companies Act 2006 
a resolution to re-appoint BDO LLP will be proposed at the 
forthcoming Annual General Meeting.

By order of the Board

Louise George
Chief Financial Officer
27 March 2020

Directors' s172 statement
The Directors take their duties under s172 (1) of the Companies Act 2016 
seriously and consider that they have acted in the way they consider, 
in good faith, would promote the success of the Company for the 
benefit of its members as a whole, having regard to the stakeholders 
and matters set out in s172 (1) (a–f) in the decisions taken during the 
year ended 31 December 2019. We set out on page 29 how we have 
engaged with key stakeholders which provides valuable input into 
the Board’s decision making. This engagement sets the context for 
the strategy set out on pages 14 and 15. In particular our engagement 
with shareholders has influenced our acquisition, capital structure 
and dividend policy. Our engagement with our franchisees has 
influenced our assisted acquisitions programme, diversification into 
financial services, the roll out of our new technology programme and 
our response to the tenant fee ban. Our employees are fundamental 
to the execution of our strategy. We aim to be a responsible employee 
providing a fair package of pay and benefits including opportunities 
for personal development and sharing in the financial success 
of the Group.

Statement of Directors’ responsibilities
The Directors are responsible for preparing the annual report 
and the financial statements in accordance with applicable law 
and regulations.

Company law requires the Directors to prepare financial statements 
for each financial year. Under that law the Directors have prepared 
the Group financial statements in accordance with International 
Financial Reporting Standards (IFRS) as adopted by the European 
Union and the parent company financial statements in accordance 
with IFRS as adopted by the European Union. Under company law 
the Directors must not approve the financial statements unless they 
are satisfied that they give a true and fair view of the state of affairs 
of the Group and parent company and of the profit or loss of the 
Group and parent company for that period. In preparing the 
financial statements, the Directors are required to:

•  select suitable accounting policies and then apply them consistently;

•   state whether applicable IFRS as adopted by the European Union 
have been followed for the Group financial statements and IFRS 
as adopted by the European Union have been followed for the 
parent company financial statements, subject to any material 
departures disclosed and explained in the financial statements;

•   make judgements and accounting estimates that are reasonable 

and prudent; and

•   prepare the financial statements on the going concern basis 

unless it is inappropriate to presume that the Group and parent 
company will continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
parent company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the Group and parent 
company and enable them to ensure that the financial statements 
comply with the Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation.

Annual report and accounts 2019

35

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportIndependent auditor’s report
To the members of Belvoir Group PLC

Opinion
We have audited the financial statements of Belvoir Group PLC 
(the “parent company”) and its subsidiaries (the “Group”) for the year 
ended 31 December 2019 which comprise the Group statement 
of comprehensive income, the Group and Company statements of 
financial position, the Group and Company statements of changes 
in equity, the Group and Company statements of cash flows and 
notes to the financial statements, including a summary of significant 
accounting policies. 

The financial reporting framework that has been applied in 
the preparation of the financial statements is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by 
the European Union and, as regards the parent company financial 
statements, as applied in accordance with the provisions of the 
Companies Act 2006.

In our opinion:

•  the financial statements give a true and fair view of the state 

of the Group’s and of the parent company’s affairs as at 
31 December 2019 and of the Group’s profit for the year 
then ended;

•  the Group financial statements have been properly prepared 
in accordance with IFRSs as adopted by the European Union;

•  the parent company financial statements have been properly 

prepared in accordance with IFRSs as adopted by the European 
Union and as applied in accordance with the provisions of the 
Companies Act 2006; and

•  the financial statements have been prepared in accordance 

with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards 
on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those standards are further described in the auditor’s responsibilities 
for the audit of the financial statements section of our report. We are 
independent of the Group and the parent company in accordance 
with the ethical requirements that are relevant to our audit of 
financial statements in the UK, including the FRC’s Ethical Standard 
as applied to listed entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. We believe 
that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in 
relation to which the ISAs (UK) require us to report to you where:

•  the Directors’ use of the going concern basis of accounting in 

the preparation of the financial statements is not appropriate; or

•  the Directors have not disclosed in the financial statements any 
identified material uncertainties that may cast significant doubt 
about the Group’s or the parent company’s ability to continue to 
adopt the going concern basis of accounting for a period of at 
least twelve months from the date when the financial statements 
are authorised for issue.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) we identified, 
including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts 
of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming 
our opinion thereon, and we do not provide a separate opinion on these matters.

Key audit matter

How our audit addressed the key audit matter

The impact of Covid-19 on the financial statements
The Directors have prepared the financial statements on a going 
concern basis. The Directors’ assessment of the impact of Covid-19 
on the going concern of the Group is described in note 1.

At the time of approval of the financial statements there are 
unprecedented levels of uncertainty related to the impact 
of Covid-19 on all businesses including the Group. 

The Directors have had to address significant levels of estimation 
uncertainty in forecasting the expected impact on the Group’s future 
operating results and cash flows including modelling downside 
sensitivities. The Directors have also applied judgement as to the 
level of disclosure given in the financial statements in relation 
to this matter.

Given the level of estimation uncertainty and judgement involved 
in relation to the impact Covid-19 has on the presentation of the 
financial statements it was considered to be a significant risk.

We reviewed management’s Covid-19 budgets and sensitivities which 
covered the period to December 2021. As part of our work we:

•  confirmed the arithmetic accuracy of the forecasting model;

•  reviewed the accuracy of the historical forecasting carried out 

by the Board;

•  challenged the extent of the downside sensitivities included in the 
model and reviewed additional stress testing of worst case scenarios;

•  obtained evidence of cost saving measures that had been included 

in the forecasting model; and

•  obtained confirmation from the Group’s bankers on the calculation 

of covenants during the forecasting period.

We also reviewed the disclosures in the annual report to ensure that they 
were consistent with the Directors’ review and supporting Covid-19 budgets 
and provided suitable information to the user of the financial statements. 

Key observations 
We are content that the Board has carried out a detailed review of the 
different scenarios arising from Covid-19 and that the disclosure in the 
financial statements is adequate. 

36 Belvoir Group PLC

Key audit matters continued

Key audit matter

How our audit addressed the key audit matter

Recoverability of franchisee loan debtors
The Group’s accounting policy and significant judgements and 
key sources of estimation uncertainty are described in note 1. 
Details of the impairment provisions are included in note 16.

The Group provides loans to franchisees which are held as a 
financial asset measured at amortised cost. 

We performed a review of the Group’s loans to franchisees and 
examined management’s assessment of their recoverability.

We challenged the inputs to the recoverability assessment including 
estimates used in the expected credit loss calculations, probability of 
cash shortfall using the Group’s model and repayment of the loans 
after the reporting date.

Management applies an expected credit loss model in determining 
the recoverability of the franchisee loans that requires judgement 
and estimation. 

We have tested a sample of loan debtors to supporting evidence to 
check that post-year-end repayments have been received in line with 
the original loan agreement. 

There is a risk that impairment provision against franchisee 
loans may be understated or overstated due to the significant 
judgements and estimates involved.

We have compared key inputs used in the expected credit loss model 
being a multiple of revenue against market data to support 
management’s assessment.

Carrying value of intangible assets, including goodwill, 
in the Group and investments in the parent company
The Group’s accounting policy and significant judgements and 
key sources of estimation uncertainty are described in note 1. 
Details of the impairment considerations are included in note 11.

A significant proportion of the Group’s net assets comprises 
goodwill and intangible assets that arise on consolidation. 

Goodwill and other intangible assets are tested for impairment at 
least annually through comparing the recoverable amount of the 
cash-generating unit (CGU), based on a value-in-use calculation, 
to the carrying value. Management assesses each trading subsidiary 
to be a CGU and goodwill is allocated to each CGU. Furthermore, 
other intangible assets and cost of investments in subsidiaries are 
tested for impairment where an indicator of impairment arises. 

Management’s review found no evidence of impairment in any of 
the cash-generating units, nor indicators of impairment in relation 
to other intangible assets or investments in subsidiaries. 

The risk that goodwill, intangible assets and fixed assets investment 
may be impaired is considered significant due to the level of 
judgement involved in the impairment review and the opportunity 
for management bias within the impairment model assumptions.

Key observations
Nothing has come to our attention as a result of performing the above 
procedures that causes us to believe that the impairment provision 
against franchisee loans is materially misstated.

We reviewed the Group’s intangible assets and fixed assets investment 
and examined for indicators of impairment. 

We also reviewed the impairment model prepared by management 
and challenged the judgements adopted and estimates applied in the 
value in use for each CGU including:

•  the identification of CGUs being consistent with the requirements 

of IAS 36 Impairment of Assets; 

•  review of the integrity of the value in use model and appropriateness of 
discount rate used with the assistance of our valuation specialists; and

•  the assumptions in the forecasts of future trading performance and 
cash generation. This included challenging the robustness of the 
key assumptions such as the growth rate by sensitising this against 
past performance based on facts and circumstances at the balance 
sheet date.

Our audit procedures for the review of operating cash flows and forecast 
growth rates included, amongst others, comparing the forecast to 
recent financial performance and budgets approved by the Board. 

We used market data to independently calculate a discount rate for 
comparison and also performed our own sensitivity analysis upon the 
key valuation inputs. 

Key observations
Nothing has come to our attention as a result of performing the above 
procedures that causes us to believe that there is a material impairment 
misstatement in respect of the carrying value of intangible assets and 
goodwill in the Group or investments in the parent company.

Annual report and accounts 2019

37

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportIndependent auditor’s report continued
To the members of Belvoir Group PLC

Our application of materiality
We apply the concept of materiality in planning and performing 
the audit, in evaluating the effect of identified misstatements 
on the audit and forming our opinion. 

Materiality
Materiality is assessed as the magnitude of an omission or 
misstatement that, individually or in aggregate, could reasonably be 
expected to influence the economic decisions of the users of the 
financial statements. Misstatements below these levels will not 
necessarily be evaluated as immaterial as we also take account of 
the nature of identified misstatements, and the particular circumstances 
of their occurrence, when evaluating their effect on the financial 
statements as a whole. Materiality provides a basis for determining 
the nature and extent of our audit procedures. 

We determined materiality for the Group to be £280,000, which 
was based on 5% of profit before tax. Profit before tax is considered 
an appropriate benchmark as it is the key performance measure 
used by stakeholders to assess the Group’s performance.

Materiality for the parent company was set at £266,000 using a 
benchmark of 1% of total assets, capped by reference to 95% of 
Group materiality. Total assets is considered an appropriate benchmark 
as the main purpose of the parent company is to hold the investments 
in subsidiaries.

Performance materiality
In order to reduce to an appropriately low level the probability that any 
misstatements exceed materiality, we use a lower materiality level, 
performance materiality, to determine the extent of testing needed. 
Performance materiality was set at 65% of Group and parent company 
materiality, being £182,000 and £173,000 respectively. 

Reporting threshold
We agreed with the Audit Committee that we would report to them 
all uncorrected audit differences in excess of £14,000, which was 
set at 5% of Group materiality, as well as differences below that 
threshold that, in our view, warranted reporting on qualitative grounds. 

Component materiality
Our audit work on each of the significant component audits was 
executed at levels of materiality applicable to each individual entity, 
which were lower than Group materiality. Component materiality 
levels varied between £58,000 and £266,000 ranging between 21% 
and 95% of Group materiality. Performance materiality was set at 
65% of component materiality and has been applied at each 
component level.

We evaluated any uncorrected misstatements against both 
quantitative measures of materiality discussed above and in light of 
other relevant qualitative considerations when forming our opinion.

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the 
Group and its environment, including the Group’s system of internal 
control and assessing the risks of material misstatement in the financial 
statements. We also addressed the risk of management override of 
internal controls, including assessing whether there was evidence 
of bias by the Directors that may have represented a risk of material 
misstatement due to fraud. 

The Group manages its operations from one single location in 
Grantham, UK. At the statement of financial position date, the Group 
consisted of the parent company, five trading subsidiaries (all of 
which operate within the UK) and a number of dormant subsidiaries.

38 Belvoir Group PLC

The Group engagement team has carried out full scope audit 
procedures on the parent company and four trading subsidiaries, 
which were identified as the significant components of the Group. 
We focused on these entities given their significance to the Group’s 
financial position and performance. 

The audit procedures performed on the remaining non-significant 
subsidiaries were limited to analytical review procedures and 
discussions with Group management. 

This work together with the additional procedures performed at the 
Group level, including over the Group consolidation, provided the 
evidence required to form our opinion on the Group financial 
statements as a whole. 

Other information
The Directors are responsible for the other information. The other 
information comprises the information included in the annual 
report and accounts, other than the financial statements and our 
Auditor’s report thereon. Our opinion on the financial statements 
does not cover the other information and, except to the extent 
otherwise explicitly stated in our report, we do not express any 
form of assurance conclusion thereon.

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the 
audit or otherwise appears to be materially misstated. If we identify 
such material inconsistencies or apparent material misstatements, 
we are required to determine whether there is a material misstatement 
in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude 
that there is a material misstatement of this other information, we are 
required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed 
by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the Strategic report and the Directors’ 
report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and

•  the Strategic report and the Directors’ report have been prepared 

in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group 
and the parent company and its environment obtained in the 
course of the audit, we have not identified material misstatements 
in the Strategic report or the Directors’ report.

We have nothing to report in respect of the following matters in 
relation to which the Companies Act 2006 requires us to report 
to you if, in our opinion:

•  adequate accounting records have not been kept by the parent 

company, or returns adequate for our audit have not been 
received from branches not visited by us; or

•  the parent company financial statements are not in agreement 

with the accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law 

are not made; or 

•  we have not received all the information and explanations 

we require for our audit.

Responsibilities of Directors
As explained more fully in the Statement of Directors’ responsibilities, 
within the Directors’ report, set out on page 35, the Directors are 
responsible for the preparation of the financial statements and for 
being satisfied that they give a true and fair view, and for such 
internal control as the Directors determine is necessary to enable 
the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible 
for assessing the Group’s and the parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to 
going concern and using the going concern basis of accounting 
unless the Directors either intend to liquidate the Group or the 
parent company or to cease operations, or have no realistic 
alternative but to do so.

Auditor’s responsibilities for the audit 
of the financial statements
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken 
on the basis of these financial statements.

A further description of our responsibilities for the audit of the 
financial statements is located on the Financial Reporting Council’s 
website at: www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our Auditor’s report.

Use of our report
This report is made solely to the parent company’s members, as 
a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might 
state to the parent company’s members those matters we are 
required to state to them in an auditor’s report and for no other 
purpose. To the fullest extent permitted by law, we do not accept 
or assume responsibility to anyone other than the parent company 
and the parent company’s members as a body, for our audit work, 
for this report, or for the opinions we have formed.

Gareth Singleton (Senior Statutory Auditor) 
For and on behalf of BDO LLP, Statutory Auditor
Nottingham 
United Kingdom
27 March 2020

BDO LLP is a limited liability partnership registered in England 
and Wales (with registered number OC305127).

Annual report and accounts 2019

39

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportGroup statement of comprehensive income
For the financial year ended 31 December 2019

Continuing operations
Revenue
Cost of sales

Gross profit

Administrative expenses
Non-exceptional
Exceptional

Operating profit
Changes in fair value to contingent consideration
Finance costs
Finance income
Other income

Profit before taxation
Taxation

Profit and total comprehensive income for the financial year

Profit for the year attributable to the equity holders of the parent company

Earnings per share attributable to equity holders of the parent company
Basic
Diluted

The Group’s results shown above are derived entirely from continuing operations.

The accompanying notes form an integral part of these consolidated financial statements.

2019
£’000

19,252
(6,036)

13,216

(7,556)
—

(7,556)

5,660
—
(342)
230
32

5,580
(928)

4,652

4,652

13.3p
12.9p

2018
£’000
As restated

13,433
(2,103)

11,330

(6,616)
(169)

(6,785)

4,545
809
(226)
265
87

5,480
(980)

4,500

4,500

12.9p
12.6p

Notes

2
3

3
4

4
6
6
7

8

10
10

40 Belvoir Group PLC

 
 
 
 
 
 
 
 
Statements of financial position
As at 31 December 2019

Assets
Non-current assets

Intangible assets
Investments
Financial assets
Property, plant and equipment
Right-of-use assets
Trade and other receivables

Current assets

Trade and other receivables
Cash and cash equivalents

Total assets

Liabilities
Non-current liabilities

Lease liabilities
Interest-bearing loans and borrowings
Deferred tax liability

Current liabilities

Trade and other payables
Lease liabilities
Interest-bearing loans and borrowings
Corporation tax liability

Total liabilities

Total net assets

Equity
Shareholders’ equity

Share capital
Share premium
Share-based payments reserve
Revaluation reserve
Merger reserve
Retained earnings

Total equity

Notes 

2019
£’000

Group

31/12/2018
£’000
As restated

01/01/2018
£’000
As restated

Company

2019
£’000

2018
£’000

11
12
13
14
15
16

16
17

15
19
25

18
15
19

21
21

29,069
—
159
593
616
2,053

32,490

4,575
3,586

8,161

29,156
—
159
646
—
2,768

32,729

3,998
1,798

5,796

26,162
—
—
635 
—
3,617

30,414 

2,813 
1,350 

4,163 

—
39,910
—
44
—
—

39,954

6,729
1,412

8,141

—
39,722
—
35
—
—

39,757

6,490
214

6,704

40,651

38,525

34,577 

48,095

46,461

442
9,591
1,440

11,473

3,141
178
861
711

4,891

16,364

24,287

349
12,006
524
162
(5,774)
17,020

24,287

—
10,452
1,647

12,099

2,768
—
925
769

4,462

16,561

21,964

349
12,006
337
162
(5,774)
14,884

21,964

—
5,578 
1,744 

7,322 

6,137 
—
866 
566 

7,569 

14,891 

19,686 

349 
12,006 
148 
162 
(5,774) 
12,795 

19,686

—
9,591
7

9,598

264
—
861
—

1,125

10,723

37,372

349
12,006
524
(50)
8,101
16,442

37,372

—
10,452
6

10,458

1,169
—
925
—

2,094

12,552

33,909

349
12,006
337
(50)
8,101
13,166

33,909

A third Group statement of financial position as at 1 January 2018 has been shown above to show the effect of the prior year restatement 
as detailed in note 30. These restatements had no impact on the Company.

The Company made a profit after tax in the year of £5,792,000 (2018: £3,505,000).

The financial statements on pages 40 to 63 were approved and authorised for issue by the Board on 27 March 2020 and signed on its behalf by:

Louise George
Chief Financial Officer

Registered number 07848163

The accompanying notes form an integral part of these consolidated financial statements.

Annual report and accounts 2019

41

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statements of changes in equity
For the financial year ended 31 December 2019

Group

Notes

21
28
9

21
28
9

Balance at 1 January 2018
Changes in equity
Issue of equity share capital
Share-based payments
Dividends

Transactions with owners
Profit and total comprehensive 
income for the financial year

Balance at 31 December 2018
Issue of equity share capital
Share-based payments
Dividends

Transactions with owners
Profit and total comprehensive 
income for the financial year

Share
capital
£’000

349

Share
premium
£’000

12,006

—
—
—

—

—

349
—
—
—

—

—

—
—
—

—

—

12,006
—
—
—

—

—

Balance at 31 December 2019

349

12,006

Company

Notes

21
28
9

21
28
9

Balance at 1 January 2018
Changes in equity
Issue of equity share capital
Share-based payments
Dividends

Transactions with owners
Profit and total comprehensive 
income for the financial year

Balance at 31 December 2018
Issue of equity share capital
Share-based payments
Dividends

Transactions with owners
Profit and total comprehensive 
income for the financial year

Share
capital
£’000

349

Share
premium
£’000

12,006

—
—
—

—

—

349
—
—
—

—

—

—
—
—

—

—

12,006
—
—
—

—

—

Balance at 31 December 2019

349

12,006

Share-based
payments
reserve
£’000

Revaluation
reserve
£’000

Merger
reserve
£’000

Retained
earnings
£’000
As restated

Total
equity
£’000
As restated

148

—
189
—

189

—

337
—
187
—

187

—

524

Share-based
payments
reserve
£’000

148

—
189
—

189

—

337
—
187
—

187

—

524

162

(5,774)

12,795

19,686

—
—
—

—

—

162
—
—
—

—

—

—
—
—

—

—

(5,774)
—
—
—

—

—

—
—
(2,411)

(2,411)

4,500

14,884
—
—
(2,516)

(2,516)

—
189
(2,411)

(2,222)

4,500

21,964
—
187
(2,516)

(2,329)

4,652

4,652

162

(5,774)

17,020

24,287

Revaluation
reserve
£’000

(50)

—
—
—

—

—

(50)
—
—
—

—

—

Merger
reserve
£’000

8,101

—
—
—

—

—

8,101
—
—
—

—

—

Retained
earnings
£’000

12,072

—
—
(2,411)

(2,411)

3,505

13,166
—
—
(2,516)

(2,516)

5,792

(50)

8,101

16,442

Total
equity
£’000

32,626

—
189
(2,411)

(2,222)

3,505

33,909
—
187
(2,516)

(2,329)

5,792

37,372

The accompanying notes form an integral part of these consolidated financial statements.

42 Belvoir Group PLC

 
 
 
 
 
 
Statements of cash flows
For the financial year ended 31 December 2019

Group

2019
£’000

Notes 

Operating activities

Cash generated from/(used in) operating activities
Tax paid

Net cash flows generated from/(used in) operating activities
Investing activities

Acquisitions net of cash acquired
Deferred and contingent consideration
Capital expenditure on property, plant and equipment
Disposal of corporate offices
Franchisee loans granted
Loans repaid by franchisees
Finance income received
Return of funds from escrow
Dividends received

Net cash flows (used in)/generated from investing activities
Financing activities 

Bank loan advance
Loan repayments
Equity dividends paid
Lease payments
Finance costs

22

26

14

6

27

9
15

Net cash (used in)/generated from financing activities

Net change in cash and cash equivalents
Cash and cash equivalents at the beginning of the financial year

Cash and cash equivalents at the end of the financial year

17

7,285
(1,237)

6,048

(338)
(243)
(99)
54
(1,242)
1,380
230
—
—

(258)

—
(938)
(2,516)
(212)
(336)

(4,002)

1,788
1,798

3,586

The accompanying notes form an integral part of these consolidated financial statements.

2018
£’000

5,612
(1,018)

4,594

(3,595)
(4,236)
(140)
45
(729)
1,806
265
145
—

(6,439)

12,000
(7,000)
(2,411)
—
(296)

2,293

448
1,350

1,798

Company

2019
£’000

2018
£’000

(2,090)
—

(2,090)

—
—
(24)
—
—
—
2
—
7,100

7,078

—
(938)
(2,516)
—
(336)

(3,790)

1,198
214

1,412

(2,216)
—

(2,216)

—
(4,236)
(2)
—
—
—
4
145
4,000

(89)

12,000
(7,000)
(2,411)
—
(296)

2,293

(12)
226

214

Annual report and accounts 2019

43

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements
For the financial year ended 31 December 2019

1 Accounting policies
General information
Belvoir Group PLC is the ultimate parent company of the Group, whose principal activity during the year under review was that of selling, 
supporting and training residential property franchises. The Group also operates a network of financial service advisers who, through our 
franchise property networks, provide advice to our residential property clients. 

Belvoir Group PLC, a public company limited by shares listed on AIM, is incorporated and domiciled in the United Kingdom.

Registered office
The address of the registered office and principal place of business of Belvoir Group PLC is The Old Courthouse, 60A London Road, 
Grantham, Lincolnshire NG31 6HR.

Basis of preparation
The Group and Company financial statements have been prepared under the historical cost convention with the exception of the freehold property 
which has been revalued and financial assets which are included at fair value through profit or loss. Being listed on AIM, the Company is required 
to present its consolidated financial statements in accordance with International Financial Reporting Standards (IFRS) and IFRS Interpretations Committee 
(IFRIC) interpretations as adopted by the European Union and with the Companies Act 2006 applicable to companies reporting under IFRS.

Going concern and Covid-19
The impact of the Covid-19 pandemic has been considered by the Directors, as further explained in the Chairman’s statement and the 
Chief Executive Officer’s statement. The Directors have revised the forecasts for the Group taking into account the impact of Covid-19 on 
trading over the twelve months from the date of signing the financial statements. The forecasts have been assessed against a range of possible 
downside outcomes: significantly lower levels of income in line with lower lettings, sales and mortgage activity, reduced headcount, a lower 
cost base and extended payment terms to franchisees. The base case model reflects these sensitivities for the rest of this financial year. 

After consideration of these forecasts and making appropriate enquiries, the Directors have a reasonable expectation that the Group and 
the Company have adequate resources to continue in operational existence and to meet their bank covenants for the foreseeable future. 
For this reason, they continue to adopt the going concern basis in preparing the accounts. Aside from Covid-19, there are no other matters, 
of which the Directors are aware, that may impact on the Group and Company’s ability to continue as a going concern by reference to the 
guidance issued by the Financial Reporting Council on going concern assessment.

Standards adopted for the first time
There is one new standard, IFRS 16 Leases, effective for annual periods beginning after 1 January 2019. The adoption of this standard, 
applying the simplified transition approach and no restatement of comparative amounts for the year ended 31 December 2018, has not 
had an impact on the Group’s financial statements, except the following, set out below:

•  IFRS 16 Leases came into effect on 1 January 2019 addressing the definition of a lease, and recognition and measurement of leases, and establishes 
principles for reporting useful information to users of financial statements about the leasing activities of both lessees and lessors. A key change 
arising from IFRS 16 is that most operating leases are now accounted for on balance sheet for lessees. The Directors reviewed the contracts for 
all property, vehicle and equipment leases held by the Group to identify any additional lease arrangements that needed to be recognised under 
IFRS 16. As a result, £0.6m was recognised as additional tangible fixed assets together with an additional lease liability as of 1 January 2019, 
and the 2019 operating charge of £0.2m was replaced by a depreciation charge of £0.2m and a nominal interest charge. This did not 
materially change our reporting of operating profit. See note 23 for the effect of changes in accounting policies.

Standards, amendments and interpretations to existing standards that are not yet effective
There are no new standards, amendments to existing standards or interpretations that are effective as at 31 December 2019 relevant to the Group.

Basis of consolidation
The Group financial statements include those of the parent company and its subsidiaries, drawn up to 31 December 2019. Subsidiaries are 
entities over which the Group obtains and exercises control through voting rights. Income, expenditure, unrealised gains and intra-Group 
balances arising from transactions within the Group are eliminated. Unrealised losses are also eliminated unless the transaction provides 
evidence of an impairment of the asset transferred.

At the time of the IPO, the acquisition of the trading subsidiaries was achieved principally by way of share for share exchange and the 
difference between the par value of the shares issued and the fair value of the cost of investment was recorded as an addition to the merger 
reserve. The parent company statement of financial position shows a merger reserve of £8,101,000 and an investment of £12,450,000. 
On a Group basis, an accounting policy was adopted based on the pooling of interests method. Under this method, the financial statements 
of the parties to the combination are aggregated and presented as though the combining entities had always been part of the same group. 
The investment by Belvoir Group PLC in Belvoir Property Management (UK) Limited was eliminated and the difference between the fair 
value and nominal value of the shares was adjusted through the merger reserve in the Group statement of financial position.

Subsequent acquisitions of subsidiaries outside of common control business combinations are dealt with by the acquisition method. 
The acquisition method involves recognition at fair value of all identifiable assets and liabilities, including contingent liabilities of the subsidiary 
at the acquisition date, regardless of whether or not they were recorded in the financial statements of the subsidiary prior to acquisition.

Acquisitions which include an element of deferred consideration which is contingent on events after the acquisition date are recognised at the date of 
acquisition based on all information available at that date. Any subsequent changes to these amounts are recognised through the income statement.

Goodwill is stated after separating out identifiable intangible assets. Goodwill represents the excess of fair value of consideration transferred 
over the fair value of the Group’s share of the identifiable net assets of the acquired subsidiary at the date of acquisition. Acquisition-related 
transaction costs are recorded as an exceptional administrative expense in the Group statement of comprehensive income.

44 Belvoir Group PLC

1 Accounting policies continued
Basis of consolidation continued
Goodwill is capitalised and reviewed annually for impairment. Goodwill is carried at cost less accumulated impairment losses. Negative 
goodwill (where the fair value of the assets acquired exceeds the purchase price) is recognised immediately after the acquisition in the 
Group statement of comprehensive income.

Revenue recognition
Revenue represents income from management service fees (MSF), fees from the sale of franchise licences (initial franchise fees), commission 
on resales of franchised offices, fees generated from corporate-owned offices and commission receivable on financial services.

MSF are invoiced to individual franchisees on a monthly basis in relation to a percentage of their turnover for any given month. They are 
recognised in the month in which the income is receivable.

Initial franchise fees are recognised upon signing of the contract as it is at this point that the new franchisee has a legal obligation to make 
good the terms of the contract. The initial fees are for branding, training, support and promotion during the opening phase of the new 
office. As such the Group regards this as a separate initial transaction for which it has fulfilled its obligations.

Corporate-owned offices are those that are operated directly by the Group and not by franchises. These corporate offices invoice landlords 
on a monthly basis and so recognise the income during the period in which the work is carried out. Corporate revenue also arises from 
fees on property sales which are recognised by reference to the legal exchange date of the housing transaction as all obligations have 
been fulfilled at that point.

Commission from financial services is recognised on amounts receivable on a weekly basis from the Mortgage Advice Bureau on policies 
written by Brook Financial Services Limited and MAB (Gloucester) Limited. There is a clawback of the commission on the cancellation of 
the life policy within four years of taking out the policy. The commission income is therefore considered to represent variable consideration 
and the transaction price of commission income is determined by using the expected value method, such that revenue is recognised only 
to the extent that it is highly probable that there will not be a significant reversal of revenue recognised in future periods. The sum of the 
range of probabilities of clawback in different scenarios based on historical trends is used to calculate the extent to which the variable 
consideration is reduced and a refund liability is recognised in current liabilities.

Cost of sales
Costs attributable to cost of sales comprise amounts paid to advisers and introducer commission paid to companies in relation 
to financial services.

Exceptional items
Exceptional items are disclosed separately in the financial statements where it is necessary to do so to provide further understanding of the 
financial performance of the Group. They are items that are material either because of their size or their nature, or that are non-recurring 
and are presented within the line items to which they best relate.

Dividend
Dividend income is recognised in the Company from its subsidiary companies when the right to receive payment is established.

Final dividends to the Company’s shareholders are recognised as a liability in the Group’s financial statements in the period in which the 
dividends are approved by the Company’s shareholders. Interim dividends are recognised when paid.

Intangible assets
In accordance with IFRS 3 Business Combinations, an intangible asset acquired in a business combination is deemed to have a cost to the 
Group of its fair value at the acquisition date. The fair value of the intangible asset reflects market expectations about the probability that the 
future economic benefits embodied in the asset will flow to the Group.

Amortisation charges are included in administrative expenses in the statement of comprehensive income. Amortisation is charged on 
intangibles with a finite life. Amortisation begins when the intangible asset is first available for use and is provided at rates calculated to write 
off the cost of each intangible asset over its expected useful life, as follows:

Trade names/brands 

Customer relationships  

Master franchise agreements  

– 

– 

– 

between 10 and 20 years

15 years

25 years

Acquired trade names are identified as separate intangible assets where they can be reliably measured by valuation of future cash flows. 
The trade names which have been identified separately are assessed as having a life reflecting their respective trading histories.

Acquired customer relationships are identified as a separate intangible asset as they are separable and can be reliably measured by 
valuation of future cash flows. This valuation also assesses the life of the particular relationship, which is reassessed annually. Customer 
relationship assets are being written off over a remaining life of 15 years.

Acquired franchise master agreements are identified as a separate intangible asset as they are separable and can be reliably measured 
by valuation of future cash flows. The life of the relationship is assessed annually. Master franchise agreements are being written off over 
a remaining life of 25 years as historical analyses show that, on average, 4% of franchises will change ownership per annum.

Subsequent to initial recognition, intangible assets are stated at deemed cost less accumulated amortisation and impairment charges.

Annual report and accounts 2019

45

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report 
 
1 Accounting policies continued
Property, plant and equipment
Freehold land and buildings held at the date of transition to IFRS were measured at fair value, which became their deemed cost, and, going 
forward, these assets are carried at amortised cost, less accumulated depreciation and any provision for impairment. Other property, plant 
and equipment is stated at historical cost, less accumulated depreciation and any provision for impairment.

Depreciation is calculated so as to write off the cost or revaluation of an asset, less its estimated residual value, over the useful economic 
life of that asset, as follows:

Freehold land 

Freehold property   

Fixtures and fittings  

– 

– 

– 

not depreciated

2% straight-line on cost

20% to 33% straight-line on cost

Material residual value estimates and expected useful lives are updated as required.

The revaluation reserve reflects a revaluation of the freehold property to market value.

Leases
Right-of-use assets are stated at the present value of the contractual payments due to the lessor over the lease term, with the discount rate 
determined by reference to the Group’s incremental borrowing rate at commencement of the lease, less accumulated depreciation. 
Depreciation is calculated so as to write off the value of an asset over the lease term.

The lease liabilities associated with right-of-use assets are measured at the present value of the contractual payments due to the lessor over 
the lease term, with the discount rate determined by reference to the Group’s incremental borrowing rate at commencement of the lease.

Low value and short-term leases have not been capitalised as right-of-use assets or recognised in the lease liability. The lease payments are 
charged to administrative expenses.

Impairment testing of goodwill, other intangible assets, and property, plant and equipment
For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are largely independent cash flows 
(cash generating units). Typically this will be at an acquired network or company level other than for certain corporate offices that have 
been brought back into the Group. 

Goodwill is allocated to those cash generating units that are expected to benefit from synergies of the related business combination 
and represent the lowest level within the Group at which the management monitors goodwill.

Cash generating units to which goodwill has been allocated are tested for impairment at least annually. All other individual assets or cash 
generating units are tested whenever events or changes in circumstances indicate that the carrying amount may not be recoverable.

An impairment loss is recognised for the amount by which the asset’s or cash generating unit’s carrying amount exceeds its recoverable 
amount. The recoverable amount is the higher of fair value less costs to sell, reflecting market conditions, and the value in use based on 
estimated future cash flows from each cash generating unit, discounted at a suitable rate in order to calculate the present value of those 
cash flows. The data used for impairment testing procedures is directly linked to the Group’s latest approved budgets, adjusted as necessary 
to exclude any future restructuring to which the Group is not yet committed.

Impairment losses for cash generating units reduce first the carrying value of any goodwill allocated to that cash generating unit. Any 
remaining impairment loss is charged pro rata to the other assets in the cash generating unit. With the exception of goodwill, all assets 
are subsequently reassessed for indications that an impairment loss previously recognised may no longer exist. Impairment charges are 
included in operating costs in the statement of comprehensive income.

Investments
Investments in subsidiaries are stated at cost less provision for impairment.

Taxation
Current tax is the tax currently payable based on the taxable profit for the year.

Deferred income taxes are calculated using the liability method on temporary differences, at the tax rate that is substantively enacted at the 
balance sheet date. Deferred tax is generally provided on the difference between the carrying amount of assets and liabilities and their tax 
bases. However, deferred tax is not provided on the initial recognition of goodwill, nor on the initial recognition of an asset or liability unless 
the related transaction is a business combination or affects tax or accounting profit. Tax losses available to be carried forward as well as 
other income tax credits to the Group are assessed for recognition as deferred tax assets.

Deferred tax liabilities are provided in full, with no discounting. Deferred tax assets are recognised to the extent that it is probable that the underlying 
deductible temporary differences will be able to offset against future taxable income. Current and deferred tax assets and liabilities are calculated at 
tax rates that are expected to apply to their respective period of realisation, provided they are enacted or substantively enacted at the balance 
sheet date. Changes in deferred tax assets or liabilities are recognised as a component of tax expense in the statement of comprehensive 
income, except where they relate to items that are charged or credited directly to equity, in which case the related deferred tax is also 
charged or credited directly to equity.

On 31 May 2019 the Group acquired the assets and trade of Escritt Barrel and Golding Partners. No tax relief is available on either the goodwill or 
customer lists acquired. Whilst the initial book value of goodwill is higher than the tax base, no deferred liability is accounted for and any subsequent 
impairments should be treated as permanent differences for tax and have no impact on deferred tax. The value of the acquired customer lists is 
amortised over 15 years. An initial deferred tax liability is recognised and reduced subsequently in line with amortisation creating a deferred tax credit.

46 Belvoir Group PLC

Notes to the financial statements continuedFor the financial year ended 31 December 2019 
1 Accounting policies continued
Client money
The Group holds client monies on behalf of landlords in separate bank accounts that do not form part of the financial statements.

Financial assets
The classification of financial assets is based on the way a financial asset is managed and its contractual cash flow characteristics. 

Financial assets are measured at amortised cost if both of the following conditions are met and the financial asset or liability is not designated 
as at fair value through profit and loss (FVTPL): 

•  the financial asset is held with the objective of collecting or remitting contractual cash flows; and

•  its contractual terms give rise on specified dates to cash flows that are solely payments of principal and interest on the principal 

amount outstanding. 

Neither the Group nor Company has any financial assets measured as fair value through other comprehensive income (FVOCI); 
the treatment of financial instruments measured at FVTPL is set out below.

The amortised cost of financial assets is reduced by impairment losses as described below. Interest income, impairments and gains 
or losses on derecognition are recognised through the statement of comprehensive income. 

Financial assets are initially measured at fair value; trade receivables are held at their original invoiced value, as the interest that would 
be recognised from discounting future cash flows over the short credit period is not considered to be material.

Impairment losses against financial assets carried at amortised cost are recognised by reference to any expected credit losses against those 
assets. The simplified approach for calculating impairment of financial assets has been used for trade receivables. Lifetime expected credit 
losses are calculated by considering, on a discounted basis, the cash shortfalls that would be incurred in various default scenarios over the 
remaining lives of the assets and multiplying the shortfalls by the probability of each scenario occurring. The allowance is the sum of these 
probability weighted outcomes. The loans to franchisees policy below sets out the impairment rules applied to them.

Cash and cash equivalents
Cash and cash equivalents are defined as cash balances in hand and in the bank including short-term, highly liquid investments that are 
readily convertible to known amounts of cash and which are subject to an insignificant risk of changes in value.

Loans to franchisees 
Impairment provisions against loans to franchisees are recognised based on an expected credit loss model. The methodology used to 
determine the amount of provision is based on whether there has been a significant increase in credit risk since initial recognition of these 
financial assets and is calculated by considering the cash shortfalls that would be incurred and probability of these cash shortfalls using the 
Group’s model. Where a significant increase in credit risk is identified lifetime expected credit losses are recognised; alternatively if there has 
not been a significant increase in credit risk a twelve-month expected credit loss is recognised. Such provisions are recorded in a separate 
allowance account with the loss being recognised within operating expenses in the statement of comprehensive income. On confirmation 
that the franchisee loan will not be collectable, the gross carrying value of the asset is written off against the associated provision.

Other debtors
The Group recognises amounts withheld by Mortgage Advice Bureau from weekly commission payments in respect of unearned 
indemnity commission as a financial asset. This financial asset has no credit terms and management assesses that the credit risk and 
probability of default is low. As such no provision for impairment is made.

On a weekly basis the estimated clawback of commission recoverable from our financial advisers arising on the cancellation of life 
assurance policies within four years of inception is accounted for within other debtors. An assessment is made on the recoverability 
of these amounts and the Board has determined the expected credit loss within twelve months to be insignificant.

Financial assets held at fair value through profit and loss
Financial assets at fair value through profit or loss currently comprise share options in an AIM-listed company. The fair value is derived from an 
assessment of the expected value at the point at which the share options vest taking into account the vesting conditions and share price volatility.

Amounts owed by Group undertakings
Amounts due from Group undertakings represent dividends due from the subsidiary at the year end and interest-free loans which are 
repayable on demand. In assessing the expected credit loss, the general approach has been applied. The subsidiary has resources to repay 
the amount outstanding at the year end on demand and as such the probability of default is considered to be very low and any expected 
credit loss is insignificant. There has been no change in credit risk since initial recognition.

Financial liabilities
Financial liabilities comprise trade payables, borrowings, lease liabilities and other short-term monetary liabilities, which are initially 
recognised at fair value net of transaction costs and subsequently carried at amortised cost using the effective interest method.

Refund liability
As there is a potential for clawback on financial services commissions, revenue is constrained such that it is recognised only to the extent 
that it is highly probable that it will not reverse in future periods. The refund liability is recognised for indemnity commission if the highly 
probable test for revenue recognition has not been met. The refund liability is made against new written policies on a weekly basis to 
reflect the estimated clawback by Mortgage Advice Bureau (Holdings) plc. These clawbacks arise on the cancellation of life assurance 
policies within four years following inception. 

Annual report and accounts 2019

47

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report1 Accounting policies continued
Share-based employee remuneration
The Group operates an Enterprise Management Incentive (EMI) scheme and a Company Share Option Plan (CSOP), and issues equity-settled 
share-based payments to certain Executive Directors and employees. The Group also operates the Belvoir Group Performance Share Plan 
2017 to incentivise, retain and reward key Executive Directors.

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value so determined is expensed on a 
straight-line basis over the vesting period, based on the Group’s estimate of shares that will eventually vest. The level of vesting is reviewed 
annually, and the charge is adjusted to reflect actual and estimated levels of vesting.

The fair value of services received in return for share options granted is measured by reference to the fair value of share options. The 
estimate of the fair value of the services received is measured based on the Black Scholes option pricing model. This model takes into 
account the following variables: exercise price, share price at date of grant, expected term, expected share price volatility, risk-free interest 
rate and expected dividend yield. Expected volatility is estimated by considering historical average share price volatility.

In addition there is an unapproved share option scheme which allows Dorian Gonsalves to take up 163,399 shares at the float price of 75p.

Belvoir Group PLC has the obligation to settle the share-based payment transaction and as such recognises the award to employees of Belvoir 
Property Management (UK) Limited as an equity-settled transaction. Belvoir Group PLC does not have a direct investment in Belvoir Property 
Management (UK) Limited. However, to reflect the substance of the transaction, Belvoir Group PLC has recognised an investment in Belvoir 
Property Management (UK) Limited with a corresponding equity reserve. This investment is tested for impairment annually.

Equity
Equity comprises the following:

•  share capital represents the nominal value of equity shares;

•  share premium represents the excess over nominal value of the fair value of consideration received for shares, net of expenses of the share issue;

•  share-based payments reserve represents the reserve arising from the fair value of the share options charge;

•  revaluation reserve represents the accumulated net surplus on revaluation of freehold property;

•  merger reserve represents the reserve arising in the Group and Company accounts following the application of merger accounting 

in the treatment of the reorganisation and flotation of the Group and Company; and

•  retained earnings represents retained profits and losses.

Significant judgements and key sources of estimation uncertainty
The Group makes certain estimates and assumptions regarding the future. Estimates and judgements are continually evaluated based on 
historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances.

In the future, actual experience may differ from these estimates and assumptions. The estimates and assumptions that have a significant 
risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year are discussed below.

Significant judgements
Acquisition accounting
On acquisition the assets and liabilities acquired are assessed to determine the fair value to be recognised on consolidation into the Group. 
The fair value of customer relationships is recognised on each individual acquisition and requires the exercise of management judgement 
in each case to identify relevant assets. The assessment is based on management knowledge of the sector and of the operating 
characteristics of the business acquired. 

Customer relationships are amortised over their useful lives. Useful lives are based on management’s estimates of the period that the assets will 
generate revenue. Changes to the useful life would increase or decrease the level of amortisation charged to the income statement in the year.

Any contingent consideration payable is subject to certain performance criteria and is determined by reference to recent and forecast 
performance. The exercise of management judgement is required to assess the level of contingent consideration payable and 
subsequently the total consideration payable and goodwill arising on the calculation.

Recoverability of franchise debtors
The recoverability of loans to franchisees is assessed by management by assessing credit risk of the loan. A Board approved model is used 
to determine if there has been a significant increase in credit risk by comparing the carrying value of the loan to the underlying valuation of 
the franchisee using a revenue multiple and an assessment of current trading performance. The multiple is determined by historical data. 

Key sources of estimation uncertainty
Carrying value of intangible assets
The carrying value of intangibles is subject to impairment review. In the current year the intangible assets recognised on acquisition have 
been tested for impairment based on the Board approved cash forecast for the next five years which includes a sales growth rate and gross 
margin estimates. 

The discount rate used to get the present value of the cash flow is based on a WACC analysis which takes into account estimates of 
the risk-free rate, equity risk premium and company size premium. Further detail is given in note 11, which includes sensitivity analysis 
performed on management’s estimates.

48 Belvoir Group PLC

Notes to the financial statements continuedFor the financial year ended 31 December 20191 Accounting policies continued
Key sources of estimation uncertainty continued
Carrying value of investments
The carrying value of investments is recognised against each subsidiary and requires the exercise of management judgement in each case. This is 
assessed annually for impairment against the discounted cash flow for each cash generating unit based on management’s estimates of growth and 
discount rates. Potential impairment of carrying values or changes to estimates can result in significant variations in the carrying value and amounts 
charged to the statement of comprehensive income in specific periods. Further details on the movement on investments are presented in note 12.

Refund liability
The liability relates to the estimated value of repaying commission received upfront on life assurance policies that may lapse in a period of up 
to four years following inception. The potential liability for unearned indemnity commission is assessed by management based on an estimation 
of the level of policy cancellation and the associated clawback of commission. The estimate is based on historical trends of cancellation in 
different scenarios and the liability is calculated as the sum of the range of probabilities of clawback in the different scenarios.

2 Segmental information
The Executive Committee of the Board, as the chief operating decision maker, reviews financial information for and makes decisions about 
the Group’s overall franchising business. In the year ended 31 December 2019 the Board identified two operating segments, that of 
franchisor of property agents and property-related financial services.

The Directors consider gross profit as the key performance measure. The reported segment is consistent with the Group’s internal reporting 
for performance measurement and resources allocation.

Management does not report on a geographical basis and no customer represents greater than 10% of total revenue in either of the 
periods reported. The Directors believe there to be: three material property franchise income streams, which are management service fees, 
revenue from corporate-owned offices and fees on the sale or resale of franchise territory fees; and one material financial services income 
stream, which is commission receivable on financial services. These revenue streams are split as follows:

Lettings

Property sales

Total revenue

2019
£’000

7,292
725

8,017

2018
£’000

7,107
481

7,588

2019
£’000

1,464
586

2,050

2018
£’000

1,349
540

1,889

Management service fees
Corporate-owned offices

Initial franchise fees and 
other resale commissions
Other income

Franchise property division

Commission receivable on financial 
services

Financial services division

Total revenue

Gross profit for the two divisions is split as follows:

Property franchise division
Financial services division

Total gross profit

2019
£’000

8,756
1,311

10,067

176
476

2018
£’000

8,456
1,021

9,477

198
468

10,719

10,143

8,533

8,533

19,252

Gross profit

2019
£’000

10,719
2,497

13,216

3,290

3,290

13,433

2018
£’000

10,143
1,187

11,330

Profit for the financial year
The parent company has taken advantage of Section 408 of the Companies Act 2006 and has not included its own statement of 
comprehensive income in these financial statements. The profit on ordinary activities after taxation of the Company for the year was 
£5,792,000 (2018: £3,505,000).

Annual report and accounts 2019

49

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report3 Cost of sales and administrative expenses
Group
Cost of sales and administrative expenses (non-exceptional) by nature:

Staff costs
Depreciation
Amortisation
Marketing
Auditor’s remuneration
– Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
– Tax compliance services
– Statutory audit of subsidiaries
Operating lease expenditure
Other cost of sales and administrative expenses

4 Exceptional items
Group
A total of £nil (2018: credit of £640,000) in relation to exceptional items in the year arose from:

Transaction costs on acquisition
Restructuring costs

Exceptional administration costs
Reduction in fair value to contingent consideration of Northwood

5 Directors and employees
Group
Staff costs (including Directors)

Wages and salaries
Social security costs
Pension costs
Share-based payment charge

The average monthly number of employees during the year was as follows:
Management and administration

Key management personnel is defined as the Directors of the Group.

The Company has no employees.

Directors’ remuneration

Directors’ emoluments
Social security costs
Other pension costs

Executive Directors
Non-Executive Directors

2019
£’000

5,221
336
471
423

58
12
—
—
7,071

13,592

2019
£’000

—
—

—
—

—

2019
£’000

4,438
483
113
187

5,221

2018
£’000

4,559
127
454
326

53
16
45
247
2,892

8,719

2018
£’000

104
65

169
(809)

(640)

2018
£’000

3,880
410
80
189

4,559

113

107

2019
£’000

825
105
40

970

881
89

970

2018
£’000

770
98
36

904

825
79

904

During the year no options (2018: 144,000) over ordinary shares were granted to Directors under the Belvoir Group Performance Share 
Plan and none (2018: none) were exercised by Directors under the Company’s EMI or unapproved schemes.

50 Belvoir Group PLC

Notes to the financial statements continuedFor the financial year ended 31 December 20196 Finance income and costs
Group
Finance costs

Bank interest 
Operating lease interest 

Finance income

Deposit account interest
Interest on franchisee loans

7 Other income
Group
Financial asset

Share options in Mortgage Advice Bureau (Holdings) plc

2019
£’000

321
21

342

2019
£’000

14
216

230

2019
£’000

32

Other income relates to the release of the value of 40,000 share options in Mortgage Advice Bureau (Holdings) plc (“MAB options”) 
for the year to 31 December 2019. This is reported on further in note 13.

8 Taxation
Group

UK corporation tax at 19% (2018: 19%)
Current taxation on profits for the year
Adjustments in respect of prior years
Deferred taxation origination and reversal of temporary differences

Total tax charge in the statement of comprehensive income

Factors affecting the tax charge for the year:

Profit before taxation

Profit before taxation multiplied by the standard rate of corporation tax in the UK of 19% (2018: 19%)

Effects of:
– Expenses/(income) not deductible for tax purposes
– Adjustment in respect of prior years
– Remeasurement of deferred tax
– Recognition of deferred tax asset
– Other timing differences

Total tax charge in statement of comprehensive income

2019
£’000

1,199
(17)
(254)

928

2019
£’000

5,580

1,060

43
(17)
2
(160)
—

928

2018
£’000

226
—

226

2018
£’000

9
256

265

2018
£’000

87

2018
£’000

1,043
73
(136)

980

2018
£’000

5,480

1,041

(75)
73
1
(44)
(16)

980

The proposed reduction in the corporation tax rate to 17% with effect from 6 September 2016 had been substantively enacted as at the 
year end and therefore the closing deferred tax balance has been translated at 17%. The Government has pledged to maintain the 19% 
tax rate in the future following the general election. This pledge had not been substantively enacted as at 31 December 2019.

Annual report and accounts 2019

51

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report9 Dividends
Group

Final dividend for 2018
3.8p per share paid 26 May 2019 (2018: 3.5p per share paid 31 May 2018)

Interim dividend for 2019
3.4p per share paid 24 October 2019 (2018: 3.4p per share paid 2 November 2018)

Total dividend paid

2019
£’000

2018
£’000

1,328

1,223

1,188

2,516

1,188

2,411

As a prudent measure due to the uncertainty caused by Covid-19, the Directors have decided not to propose a final dividend for 2019. 

10 Earnings per share
Group
Earnings per share is calculated by dividing the profit for the financial year by the weighted average number of ordinary shares in issue 
during the year. Options over ordinary shares and rights of conversion are described in note 28. The calculation of diluted earnings 
per share is derived from earnings per share, adjusted to allow for the issue of shares under these instruments.

Profit for the financial year

Weighted average number of ordinary shares

Basic
Diluted

Earnings per share

Basic
Diluted

11 Intangible assets
Group

Gross carrying amount
At 1 January 2018
Additions
Disposals

At 31 December 2018
Additions (note 26)
Disposals

At 31 December 2019

Amortisation and impairment
At 1 January 2018
Amortisation for the year
Disposals

At 31 December 2018
Amortisation for the year

At 31 December 2019

Net book value

At 31 December 2019

At 31 December 2018

52 Belvoir Group PLC

2019
£’000

4,652

Number

34,939
35,934

Pence

13.3p
12.9p

2018
£’000
As restated

4,500

Number

34,939
35,727

Pence

12.9p
12.6p

Brand
£’000

Goodwill
£’000

Master franchise
agreements
£’000

Customer
 relationships
£’000

551
—
—

551
—
—

551

48
31
—

79
29

108

443

472

16,202
3,302
(13)

19,491
109
—

19,600

—
—
—

—
—

—

19,600

19,491

9,832
—
—

9,832
—
—

9,832

734
392
—

1,126
393

1,519

8,313

8,706

822
247
(111)

958
329
(54)

1,233

463
31
(23)

471
49

520

713

487

Total
£’000

27,407
3,549
(124)

30,832
438
(54)

31,216

1,245
454
(23)

1,676
471

2,147

29,069

29,156

Notes to the financial statements continuedFor the financial year ended 31 December 2019 
 
 
 
 
 
 
 
11 Intangible assets continued
Group continued
On 31 May 2019 Newton Fallowell Limited acquired the estate and lettings agency assets and trade of Escritt Barrel and Golding Partners. 
The Group recognises 75% of an acquired lettings portfolio as customer relationships, which are amortised over 15 years, and 25% as 
goodwill. This gave rise to additional goodwill of £92,000.

On 6 November 2019 Brook Financial Services Limited (“Brook”) acquired Purely Mortgage Consultants Limited (PMC), the financial services 
subsidiary of Dacre, Son and Hartley (“Dacres”), a 20-office estate agency network based in Yorkshire. This generated goodwill of £17,000 
and intangibles of £97,000. The intangibles will be amortised over eight years in line with the eight-year exclusivity agreement entered into 
with Dacres for the provision of financial services to its estate agency network.

On 8 November 2019 Belvoir Property Management (UK) Limited sold the assets and trade of Belvoir Leeds South to the Belvoir Leeds 
North West franchisee which took on Leeds South as a second territory. This gave rise to a disposal against customer relationships of £54,000.

Goodwill is deemed to have an indefinite useful life. It is currently carried at cost and tested annually for impairment by reference to the value 
of the relevant cash generating units (CGUs) to their recoverable amount. The Group has defined its key CGUs as Northwood, Newton Fallowell 
(incorporating Goodchilds, Uplong and EBG), Brook (incorporating PMC), MAB Glos and corporate-owned Belvoir offices. Where the recoverable 
amount is less than the carrying value, an impairment arises. During the year, goodwill was tested for impairment, with no impairment charge arising.

Newton Fallowell (incorporating Goodchilds, Uplong and EBG)
Northwood
Brook (incorporating PMC)
MAB Glos
Corporate-owned Belvoir offices

Total

At 
31 December 
2018
£’000

5,777
8,373
1,996
3,197
148

19,491

Additions
£’000

Disposals
£’000

92
—
17
—
—

109

—
—
—
—
—

—

At 
31 December 
2019
£’000

5,869
8,373
2,013
3,197
148

19,600

The recoverable amount of all CGUs has been determined based on a value-in-use calculation. These calculations use pre-tax cash flow 
projections over a period of five years assuming an annual growth rate of 2% followed by a terminal growth rate of 2% (2018: 2%), discounted at a 
pre-tax discount rate of 9% (2018: 10%) equivalent to the Group’s weighted average cost of capital. Assumptions on sales growth are within 
those applied in the approved budgets for the upcoming year and strategic projections representing the best estimate of future performance.

The Directors do not consider goodwill to be impaired. The Directors believe that no reasonable possible change in assumptions, based on 
facts and circumstances in place at the year end date will cause the value in use to fall below the carrying value and hence impair the goodwill.

12 Investments
Investments in subsidiaries

Cost
At 1 January 2018
Additions

At 31 December 2018
Additions

At 31 December 2019

Provision for impairment
At 1 January 2018, 31 December 2018 and 31 December 2019

Net book value

At 31 December 2019

At 31 December 2018

Company
£’000

39,533
189

39,722
187

39,910

—

39,910

39,722

The Company addition of £187,000 (2018: £189,000) related to the obligation to settle the share-based remuneration awarded 
to employees of Belvoir Property Management (UK) Limited during the five years ended 31 December 2019.

On 6 November 2019 the assets and trade of Purely Mortgage Consultants Limited were transferred to Brook Financial Services Limited 
at which point Purely Mortgage Consultants Limited became dormant.

On 2 April 2019 Newton & Derry Financial Services Limited was dissolved and on 14 January 2020 Belvoir Lettings (Cumbria) Limited 
was dissolved.

Annual report and accounts 2019

53

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report12 Investments continued
Investments in subsidiaries continued
As at 31 December 2019 the Company owned 100% of the ordinary share capital and voting rights of the following companies:

Subsidiary

Country of incorporation

Company number Principal activity

Belvoir Property Management (UK) Limited4
Newton Fallowell Limited4
Northwood GB Limited4
Brook Financial Services Limited4
MAB (Gloucester) Limited¹,4
Purely Mortgage Consultants Limited¹,4
Goodchilds Estate Agents & Lettings Limited
Claygold Property Limited2
Redwoods Estate Agents Limited2
Uplong Limited³
Newton & Derry Limited³

1.  Subsidiary of Brook Financial Services Limited.

2.  Subsidiary of Belvoir Property Management (UK) Limited.

3.  Subsidiary of Newton Fallowell Limited.

England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales

3141281
5372232
3570861
7311674
09668913
6521922
05249161
02649237
03416122
05816728
3695733

Property sales and letting franchising 
Property sales and letting franchising
Property sales and letting franchising
Financial services
Financial services
Financial services
Dormant
Dormant
Dormant
Dormant
Dormant

4.  The Company has agreed to guarantee the liabilities of its trading subsidiaries, thereby allowing them to take exemption from an audit under Section 479A of the Companies Act 2006.

The registered office address for all subsidiary companies is the same as for the parent company (see note 1).

The carrying value of the investments has been considered for impairment and the Directors believe that the carrying value is supportable.

13 Financial assets
Financial assets at fair value through profit or loss

Cost
At 1 January 2018
Additions – share options in Mortgage Advice Bureau (Holdings) plc

At 31 December 2018 and 31 December 2019

Provision for impairment
At 1 January 2018, 31 December 2018 and 31 December 2019

Net book value

At 31 December 2018 and 31 December 2019

Group
£’000

—
159

159

—

159

Financial assets at fair value through profit or loss comprises 40,000 share options in Mortgage Advice Bureau (Holdings) plc (“MAB options”) 
which vest in May 2020.

The MAB options have been valued using the following inputs to the Black Scholes model:

Expected volatility (based on closing prices since 2015)
Expected life
Risk-free rate
Expected dividend yield

36%
5 years
0.5%
4.3%

The Group recognised the following income relating to equity-settled share-based financial assets at fair value through profit or loss:

MAB share options (note 7)

54 Belvoir Group PLC

2019
£’000

32

2018
£’000

87

Notes to the financial statements continuedFor the financial year ended 31 December 201914 Property, plant and equipment

Group

Freehold
land
£’000

Freehold
property
£’000

Fixtures
and fittings
£’000

150
—
—

150

—

—
—

150

—
—
—

—

—

—
—

—

150

150

Cost
At 1 January 2018
Additions
Disposals

At 31 December 2018

Additions

Acquisitions
Disposals

At 31 December 2019

Accumulated depreciation
At 1 January 2018
Charge for the year
Disposals

At 31 December 2018

Charge for the year

Acquisitions
Disposals

At 31 December 2019

Net book value

At 31 December 2019

At 31 December 2018

15 Leases
Right-of-use assets

At 1 January 2019
Additions
Amortisation

At 31 December 2019

Lease liabilities

At 1 January 2019
Additions
Interest expense
Lease payments

At 31 December 2019

Total
£’000

1,532
140
(10)

1,662

99

4
(201)

235
—
—

235

—

—
—

1,147
140
(10)

1,277

99

4
(201)

235

1,179

1,564

46
4
—

50

4

—
—

54

181

185

Property
£’000

587
—
(112)

475

Property
£’000

587
—
16
(121)

482

851
123
(8)

966

138

2
(189)

917

262

311

897
127
(8)

1,016

142

2
(189)

971

593

646

Group

Motor
vehicles
£’000

Office
equipment
£’000

48
173
(81)

140

3
—
(2)

1

Group

Motor
vehicles
£’000

Office
equipment
£’000

48
173
5
(89)

137

3
—
—
(2)

1

Company

Fixtures
and fittings
£’000

55
2
—

57

24

—
—

81

10
12
—

22

15

—
—

37

44

35

Total
£’000

638
173
(195)

616

Total
£’000

638
173
21
(212)

620

Annual report and accounts 2019

55

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report 
 
 
 
 
 
 
15 Leases continued
Maturity of lease liabilities

Lease liabilities

91

87

437

5

Up to 6 months
£’000

6–12 months
£’000

1–5 years
£’000

Over 5 years
£’000

Group

Total
£’000

620

2018
£’000

—
—
—
37
—
6,453

6,490

Group

Company

2019
£’000

1,378
1,101
1,607
242
247
—

4,575

2018
£’000

1,395
669
1,429
298
207

—  

3,998

2019
£’000

—
—
19
40
—
6,670

6,729

16 Trade and other receivables

Current
Trade receivables
Loans to franchisees 
Other debtors
Prepayments
Accrued income
Amounts owed by Group undertakings

Non-current
Loans to franchisees 

2,053

2,768

—

—

As of 31 December 2019 trade receivables of £1,248,000 (2018: £1,074,000) were not due. The expected loss rates are based on the Group’s 
historical credit losses experienced over the three-year period prior to the period end. The historical loss rates are then adjusted for current 
and forward-looking information on macroeconomic factors affecting the Group’s customers and isolated items not deemed to be indicative 
of future credit losses. Trade receivables are collected using direct debit and historical credit losses are immaterial. At 31 December 2019 
the Group has recognised a lifetime expected credit loss of £48,000 (2018: £50,000). 

At the year end £92,000 (2018: £43,000) of the franchise loan repayments were past the due date. Loans to franchisees are spread across 
varying terms. In determining the lifetime expected credit losses, the Risk Management Committee primarily considers the recoverability of 
indebtedness from franchisees. There have been no changes to the estimation techniques or the significant assumptions made during the 
financial year. The recoverable amount is assessed by management as being the average of the multiples paid in acquiring portfolios during 
the year on behalf of our franchisees under our assisted acquisitions programme. Where relevant, forward-looking information has been 
incorporated into management’s assessment. The franchisee indebtedness risk profile has been assessed as follows:

•  lower risk: loans where recoverable amounts are higher than indebtedness and the probability of default is considered less than 1%, 

the impact of which would not be material; and

•  higher risk (significant increase in credit risk): loans where recoverable amounts are lower than indebtedness.

During the year the lifetime expected credit loss on franchisee indebtedness was increased by £144,000.

Lower risk gross carrying value amount
Loss provision

Lower risk net carrying value amount

Higher risk gross carrying value amount

Loss provision: 
At 1 January
Increase in provision during the year

At 31 December 

Higher risk net carrying value amount

Total net carrying value amount

Group

2019
£’000

2,610
—

2,610 

962

(374)
(144)

(518)

544

2018
£’000

3,115 
—

3,115 

634

(313)
(61)

(374)

322

3,154

3,437

Included within other debtors is £379,000 (2018: £269,000) due from financial advisers relating to commissions that are refundable to the 
Group when a life policy is cancelled within 48 months of the policy being written. As these balances have no credit terms, they can be 
recovered directly from subsequent new business entered into with the financial adviser.

56 Belvoir Group PLC

Notes to the financial statements continuedFor the financial year ended 31 December 2019 
17 Cash and cash equivalents

Cash and cash equivalents

18 Trade and other payables

Current
Trade payables
Refund liability
Other taxes and social security
Accruals
Deferred income
Other creditors
Deferred and contingent consideration
Amounts owed to Group undertakings

19 Borrowings

Current
Bank loans – term loan

Long term
Bank loans – term loan

Group

Company

2019
£’000

3,586

2018
£’000

1,798

2019
£’000

1,412

Group

Company

2019
£’000

612
1,110
628
566
25
163
37
—

3,141

2018
£’000
As restated

486
874
565
396
54
150
243

—  

2,768

2019
£’000

4
—
—
60
—
—
—
200

264

2018
£’000

214

2018
£’000

63
—
—
74
—
—
—
1,032

1,169

Group

2019
£’000

Company

2018
£’000

2019
£’000

2018
£’000

861

925

861

925

9,591

10,452

10,452

11,377

9,591

10,452

10,452

11,377

All current amounts are short term and their carrying values are considered reasonable approximations of fair value.

20 Maturity of borrowings

Group and Company
Repayable in less than six months
Repayable in seven to twelve months

Current portion of long-term borrowings
Repayable in years one to five

Total borrowings
Less: interest included

Total debt

Less: cash and cash equivalents

Net debt

2019
£’000

587
581

1,168
10,181

11,349
(897)

10,452

(3,585)

6,867

2018
£’000

658
572

1,230
11,279

12,509
(1,132)

11,377

(1,798)

9,579

Borrowings comprise a term loan of £10,537,000 (2018: £11,475,000) secured by a fixed and floating charge over the Group assets and is 
repayable in half yearly instalments of £445,000 from June 2020 with a final payment of £7,868,000 in March 2023 and bears interest at 
1.95% over the LIBOR rate. The arrangement fee of £144,000 is being amortised over the life of the loan, which gave rise to a charge to 
the profit and loss account of £29,000 (2018: £22,000). All bank covenants were complied with throughout the year.

Annual report and accounts 2019

57

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report 
 
 
 
 
 
 
 
 
21 Called up share capital

Group and Company
Allotted, issued and fully paid
Ordinary shares of 1p each

At 1 January 2018

At 31 December 2018

At 31 December 2019

2019

2018

Number

£’000

Number

£’000

34,938,606

349

34,938,606

349

Group and
Company
Number

Nominal
share capital
£’000

34,938,606

34,938,606

34,938,606

Share
premium
£’000

12,006

12,006

12,006

2018
£’000

5,480
581
189
272
88
15
(809)
52
226
—
(265)
(87)

5,742
(1,393)
1,263

5,612

2018
£’000

3,504
(4,000)
(809)
—
—
223
12

(1,070)
(1,559)
413

(2,216)

349

349

349

2019
£’000

5,580
819
187
158
—
(2)
—
29
321
21
(230)
(32)

6,851
(145)
579

7,285

2019
£’000

5,792
(7,100)
—
29
(2)
321
14

(946)
(239)
(905)

(2,090)

22 Reconciliation of profit before taxation to cash generated from operations
Group

Profit before taxation
Depreciation and amortisation charges (including impairment)
Share-based payment charge
Impairment of franchisee loan book
Impairment on sale of Newton Fallowell Newark trade and assets
(Profit)/loss on disposal of corporate offices
Changes in fair value to contingent consideration
Amortisation of debt costs
Finance costs
Interest paid on lease liabilities
Finance income
MAB share option recognition and related income

Increase in trade and other receivables
Increase in trade and other payables

Cash generated from operations

Company

Profit before taxation
Dividend received
Changes in fair value to contingent consideration
Amortisation of debt costs
Finance income
Finance costs
Depreciation and amortisation charges

Increase in trade and other receivables
(Decrease)/increase in trade and other payables

Cash used in operations

58 Belvoir Group PLC

Notes to the financial statements continuedFor the financial year ended 31 December 2019 
23 Effects of new accounting policies
Transition method and practical expedients utilised
The Group adopted IFRS 16 using the modified retrospective approach, with recognition of transitional adjustments on the date of 
initial application (1 January 2019), without restatement of comparative figures. The Group elected to apply the practical expedient to not 
reassess whether a contract is, or contains, a lease at the date of initial application. The definition of a lease under IFRS 16 was applied only 
to contracts entered into or changed on or after 1 January 2019.

IFRS 16 provides for certain optional practical expedients, including those related to the initial adoption of the standard. The Group applied 
the following practical expedients when applying IFRS 16 to leases previously classified as operating leases under IAS 17:

•  applied a single discount rate to a portfolio of leases with reasonably similar characteristics; and

•   applied the exemption not to recognise right-of-use assets and liabilities for leases with less than twelve months of lease term remaining 

as of the date of initial application.

As a lessee, the Group previously classified leases as operating or finance leases based on its assessment of whether the lease transferred substantially 
all of the risks and rewards of ownership. Under IFRS 16, the Group recognises right-of-use assets and lease liabilities for most leases. However, the 
Group has elected not to recognise right-of-use assets and lease liabilities for some leases of low value assets based on the value of the underlying 
asset when new or for short-term leases with a lease term of twelve months or less. The following table reconciles the minimum lease commitments 
disclosed in the Group’s 31 December 2018 annual financial statements to the amount of lease liabilities recognised on 1 January 2019:

Minimum operating lease commitment at 31 December 2018
Less: short-term leases not recognised under IFRS 16
Less: low value leases not recognised under IFRS 16

Undiscounted lease payments
Less: effect of discounting using the incremental borrowing rate as at the date of initial application

Lease liability as at 1 January 2019

£’000

773
(61)
(20)

692
(54)

638

24 Financial instruments
Capital management policy
The Group manages its capital to ensure its operations are adequately provided for as described below. The principal risks faced by the 
Group are detailed on pages 20 and 21. The Group’s objective when managing capital is to safeguard its ability to continue as a going 
concern and so provide increasing shareholder value. The Group is meeting this objective through a combination of underlying organic 
growth and targeted growth by acquisition, which will generate regular and increasing returns to shareholders.

The capital structure of the Group consists of cash and cash equivalents and equity attributable to the shareholders comprising issued 
capital, reserves and retained earnings as disclosed in the statement of changes in equity.

Financial instruments – risk management
The Group is exposed through its operations to the following financial risks:

•  interest rate risk;

•  credit risk; and

•  liquidity risk.

In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note describes 
the Group’s objectives, policies and processes for managing those risks and the methods used to measure them. Further quantitative 
information in respect of these risks is presented throughout these financial statements. There have been no substantive changes in 
the Group’s exposure to financial instrument risks, its objectives, policies and processes for managing those risks or the methods used 
to measure them from previous periods unless otherwise stated in this note.

Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument risk arises, are included in the summary below.

Summary of financial assets and financial liabilities by category:

Financial assets
Trade receivables
Other receivables
Loans to franchisees 
Cash and cash equivalents

Group

Company

2019
£’000

1,378
1,854
3,154
3,586

9,972

2018
£’000

1,395
1,636
3,437
1,798

8,266

2019
£’000

—
6,689
—
1,412

8,101

Annual report and accounts 2019

2018
£’000

—
6,453
—
213

6,666

59

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report 
 
24 Financial instruments continued
Principal financial instruments continued

Financial liabilities
Trade payables
Refund liability
Loans and borrowings
Other creditors
Lease liabilities
Contingent consideration

Maturity analysis of financial liabilities:
In less than one year
Trade payables
Refund liability
Loans and borrowings
Other creditors 
Lease liabilities
Contingent consideration

In more than one year

Lease liabilities
Long-term borrowings

Group

2019
£’000

612
1,110
10,452
163
620
37

12,994

612
1,110
861
163
178
37

2,961

442
9,591

10,033

2018
£’000

486
874
11,377
150
—
243

13,130

486
874
925
150
—
243

Company

2019
£’000

4
—
10,452
200
—
—

10,656

4
—
861
200
—
—

2,678

1,065

—
10,452

10,452

—
9,591

9,591

2018
£’000

63
—
11,377
1,032
—
—

12,472

63
—
925
1,032
—
—

2,020

—
10,452

10,452

All of the financial assets and liabilities above are carried in the statement of financial position at amortised cost. The above amounts reflect 
the contractual undiscounted cash flows, including future interest charges, which may differ from carrying values of the liabilities at the 
reporting date.

General objectives, policies and processes
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, whilst retaining 
ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure the effective implementation 
of the objectives and policies to the Group’s finance function. The Board receives monthly reports through which it reviews the effectiveness 
of the processes put in place and the appropriateness of the objectives and policies it sets.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s 
competitiveness and flexibility. Further details regarding these policies are set out below.

Interest rate risk
Interest rate risk arises from the Group’s management of interest-bearing assets and liabilities.

The Group does not use hedging products to manage interest rate risk but uses treasury products for deposits until such time as required 
for acquisitions as part of the Group’s acquisition strategy.

Credit risk
Credit risk is the risk of financial loss to the Group if a franchisee or a counterparty to a financial instrument fails to meet its contractual 
obligations. It is Group policy to assess the credit risk of new franchisees before entering contracts.

The highest risk exposure is in relation to loans to franchises and their ability to service their debt. The Directors have established a credit policy 
under which each new franchisee is analysed individually for creditworthiness before a franchise is offered. The Company’s review includes 
external ratings, when available, and in some cases bank references. The Group does not consider that it has a significant concentration of credit risk.

The credit risk for liquid funds and other short-term financial assets is considered small. The substantial majority of these assets are deposited with HSBC.

Liquidity risk
Liquidity risk arises from the Group’s management of working capital and the finance charges and principal repayments on its debt 
instruments. It is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due.

In order to maintain liquidity to ensure that sufficient funds are available for ongoing operations and future developments, the Group 
monitors forecast cash inflows and outflows on a monthly basis.

60 Belvoir Group PLC

Notes to the financial statements continuedFor the financial year ended 31 December 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
24 Financial instruments continued
Fair values of financial instruments
Financial assets and liabilities are carried at amortised cost which equates to fair value. The Group’s management assessed that the fair values 
of cash, trade receivables, trade payables and other current liabilities approximates their carrying amounts largely due to the short-term 
maturities of these instruments.

25 Deferred taxation

Balance at 1 January
Acquisition in the year – attributable to intangible assets
(Credited)/charged to the income statement

Balance at 31 December

Deferred taxation has been provided as follows:
Attributable to intangible assets
Accelerated capital allowances
Recognition of deferred tax asset

Group

Company

2019
£’000

1,647
48
(255)

1,440

1,623
47
(230)

1,440

2018
£’000

1,744
38
(135)

1,647

1,658
59
(70)

1,647

2019
£’000

2018
£’000

6
—
1

7

—
7
—

7

8
—
(2)

6

—
6
—

6

Amounts provided in respect of deferred tax are computed at 17% (2018: 17%). There are no temporary differences for which deferred tax 
balances are unrecognised.

26 Acquisitions
On 31 May 2019 Newton Fallowell Limited, a Group subsidiary, acquired the assets and trade of Escritt Barrel and Golding Partners for £243,000. 
Escritt Barrel and Golding Partners, established in 1860, operated an estate and lettings agency and had a portfolio of 249 landlord properties. 
The business has been transferred into the Newton Fallowell Grantham shop and integrated into the existing lettings and sales operations.

On 6 November 2019 Brook Financial Services Limited (“Brook”) acquired Purely Mortgage Consultants Limited (PMC) for £100,000 from 
Dacre, Son and Hartley (“Dacres”), a 20-office estate agency network based in Yorkshire. Brook simultaneously entered into an eight-year 
exclusivity agreement with Dacres for the ongoing provision of financial services to its network.

In October 2019 Northwood GB Limited took back the Glossop franchise which is now being managed by our Central Office in Grantham 
until a new franchise owner is appointed.

The above transactions met the definition of a business combination and have been accounted for using the acquisition method under 
IFRS 3. The assets and liabilities below are shown at their book values which have been, in general, assessed as also being the provisional 
fair values at acquisition.

Intangible assets – customer relationships
Tangible assets
Cash and cash equivalents
Deferred tax liabilities

Identifiable net assets acquired

Goodwill on acquisition

Consideration

Consideration settled in cash
Deferred consideration

Total consideration

NW Glossop
£’000

EBG
£’000

PMC
£’000

Total
£’000

32
—
—
—

32

—

32

32
—

32

182
—
—
(31)

151

92

243

206
37

243

97
2
1
(17)

83

17

100

100
—

100

311
2
1
(48)

266

109

375

338
37

375

The goodwill represents the value attributable to the new businesses and the assembled and trained workforce. Deferred tax at 17% has 
been provided on the value of intangible assets defined as customer contracts.

Post-acquisition financial results
Immediately following acquisition, the trade and assets of EBG were absorbed into Newton Fallowell Limited and PMC was hived up into 
Brook Financial Services Limited so it has not been practical to extract post-acquisition financial results.

Annual report and accounts 2019

61

Corporate  governanceShareholder  informationFinancial  statementsStrategic  report 
 
 
 
 
 
 
 
 
 
 
 
27 Related party disclosures
During the year the Group paid fees of £15,000 (2018: £17,000) to The Property Ombudsman Limited, a company of which Dorian Gonsalves 
was a director until 4 July 2018 and of which Michael Stoop is a director. The balance outstanding as at 31 December 2019 was £nil (2018: £nil).

During 2018 and 2019, emoluments were paid to two persons each related to different Directors of £139 (2018: £1,118) and £nil (2018: £1,490). 
The amounts paid were commensurate with other employees performing a similar role with a similar level of qualification and experience.

During the year the Directors received the following dividends from their shareholdings:

Mike Goddard (resigned May 2019)
Dorian Gonsalves
Louise George
Mark Newton
Michael Stoop
Paul George

Total dividends

24 October 2019

16 May 2019

2 November 2018

2019 interim
£’000

2018 final
£’000

2018 interim
£’000

—
16
2
15
—
—

33

171
18
2
17
—
—

208

189
16
2
15
—
—

222

During the year Belvoir Group PLC received a dividend of £7.1m (2018: £4.0m) from its subsidiary companies.

At the year end the Company was owed/(owing) the following amounts by subsidiary companies, all of which are payable on demand:

Belvoir Property Management (UK) Limited
Newton Fallowell Limited
Northwood GB Limited
Brook Financial Services Limited
Goodchilds Estate Agents & Lettings Limited

2019
£’000

2,370
404
(199)
3,896
(1)

2018
£’000

3,337
(618)
(413)
3,116
(1)

28 Share-based employee remuneration
The following share options issued were outstanding as at 31 December 2019:

Share option scheme

Unapproved scheme
Enterprise management incentive
Enterprise management incentive
Enterprise management incentive
Long-term incentive plan

Date
of issue

16/02/2012
04/07/2014
24/09/2014
23/12/2015
31/07/2017

Quantity

163,399
495,000
60,000
60,000
972,000

Long-term incentive plan

08/02/2018

144,000

Company Share Option Plan

03/01/2018

276,672

2,171,071

Movement in the number of share options was as follows:

Exercise price
£

Vesting
period

0.75
1.32
1.32
1.16
0.01

0.01

0.98

2 years
3 years
3 years
3 years
3 years and
5 months
2 years and
11 months
3 years

Expiry
date

31/12/2020
04/07/2024
24/09/2024
23/12/2025
31/07/2027

31/07/2027

03/01/2018

Share option movement
At 1 January
Options granted in the year
Options lapsed in the year

At 31 December

Exercisable at the end of the year

62 Belvoir Group PLC

2019
Number

2018
Number

2,171,071
—
(22,000)

1,830,399
486,039
(145,367)

2,149,071

2,171,071

778,399

778,399

Notes to the financial statements continuedFor the financial year ended 31 December 201928 Share-based employee remuneration continued
Options have been valued using the following inputs to the Black Scholes model:

Expected volatility (based on closing prices in the year prior to issue)
Expected life
Risk-free rate
Expected dividend yield

The Group recognised the following expenses relating to equity-settled share-based transactions:

Employee benefits (note 5)

45%
3.5 to 4 years
0.5%
6.9%

2019
£’000

187

2018
£’000

189

29 Contingent liabilities
Belvoir Group PLC and its subsidiaries have a cross-company guarantee, which creates a fixed and floating charge on the assets of each 
company. As at 31 December 2019 the outstanding contingent liability under this agreement amounted to £10,537,000 (2018: £11,475,000).

30 Prior year restatement
The Directors have decided to restate the following items:

Unearned indemnity commission
In prior years the liability to unearned indemnity commission net of amounts recoverable from financial advisers was treated as an accrual 
which was offset by an amount recoverable from the financial advisers. The liability and asset are due to and from different counterparties 
and should not be offset. This has been restated to recognise the gross unearned indemnity commission as a refund liability and the 
amount recoverable from the financial advisers within other debtors.

Deferred tax on acquired intangibles
The Group has not previously released the deferred tax liability in line with amortisation on acquired intangibles. The deferred tax liability 
has been restated to reflect the accumulative effect of £219,000 as at 1 January 2018 and a further £82,000 in 2018.

Deferred tax asset on share options
The Group has not previously recognised the deferred tax asset associated with share-based payments. The deferred tax asset has been restated 
to reflect the accumulative effect of £26,000 as at 1 January 2018 and a further £44,000 in 2018. 

31 Post balance sheet events
Lovelle acquisition
Newton Fallowell Limited, a wholly owned subsidiary, acquired the trade and assets of the estate agency business operated by Lovelle 
Estate Agency Limited and Lovelle Bacons LLP (collectively referred to as “Lovelle”) on 6 and 20 January 2020 respectively. This transaction 
meets the definition of a business combination and will be accounted for using the acquisition method under IFRS 3.

The combined consideration of £2m was settled in cash post year end and comprises around £100,000 in tangible assets and the 
remainder being intangible assets and goodwill. 

At the time that the financial statements have been authorised for issue the initial accounting for this business combination is incomplete. 
As such the full disclosure of this business combination cannot be made at this time.

Covid-19
Whilst trading in the year to date had been in line with management expectations, as a result of Covid-19, in accordance with Government 
guidelines, the Group closed its corporate offices on 24 March and the franchise and financial services offices have been advised to do likewise. 
In operating a franchise business model, the Group bears none of the costly infrastructure of a large corporate network and the Board has sought 
to manage the impact on short-term financial performance by reviewing overheads to remove non-critical costs and reducing headcount 
to match the foreseeable needs of the business whilst retaining key skills and infrastructure necessary to support franchisees and advisers. 
In addition, the Board, brand managing directors and senior managers have volunteered to take a temporary salary reduction.

Despite the resilience of the core lettings business, the Group will not be immune to the effects of reduced levels of property sales and 
mortgage transactions, and the higher risk of bad debts and non-payment of rent, and it will have a significant impact on trading for the 
2020 financial year. Careful consideration has been given to short-term cash flow and, as detailed in note 1 under the basis of preparation, 
the Directors are satisfied that based on a range of scenarios the business will continue to operate within bank covenants. Based on 
longer-term expectations for the business the Directors are satisfied that revisions to cash flow forecasts caused by this non-adjusting 
post-balance sheet event would not lead to a material change to the carrying value of non-current assets or liabilities. This assessment is 
based on the headroom in the impairment reviews of intangible assets, which are sufficient to absorb significant downwards sensitivities 
in short-term trading. Increased short- to medium-term economic uncertainty is also likely to lead to an increase in expected credit loss 
provisions on financial assets, although this is not expected to materially affect short term receivables recognised at the year end.

Annual report and accounts 2019

63

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportNotice of Annual General Meeting
Belvoir Group PLC

Notice is hereby given that the Annual General Meeting of Belvoir 
Group PLC (the “Company”) will be held at Belvoir’s Central Office, 
The Old Courthouse, 60A London Road, Grantham, Lincolnshire 
NG31 6HR at 10 am on 21 May 2020 for the purpose of considering 
and, if thought fit, passing the following resolutions. Resolutions 1–4 
will be proposed as ordinary resolutions and resolutions 5–7 will be 
proposed as special resolutions.

Ordinary resolutions
1. 

 To receive the Company’s financial statements for the financial 
year ended 31 December 2019, together with the Directors’ 
and the auditor’s reports thereon.

2. 

3. 

4. 

 To re-appoint BDO LLP as auditor of the Company to hold 
office from the conclusion of this meeting until the conclusion 
of the next general meeting of the Company at which the 
Company’s accounts are laid.

 To authorise the Directors of the Company (the “Directors”) 
to determine the auditor’s remuneration.

 To re-appoint Mark Newton, who retires by rotation and offers 
himself for re-election under Article 71 of the Company’s 
Articles of Association, as Director.

Special resolutions
5. 

 The Directors of the Company be and are hereby generally 
and unconditionally authorised for the purposes of Section 551 
of the Companies Act 2006 (as amended) (the “Act”) to exercise 
all the powers of the Company to allot shares in the Company, 
or to grant rights to subscribe for or to convert any security 
into shares in the Company being (such shares and such rights 
to subscribe for or to convert any security into shares in the 
Company being “equity securities”) on such terms and in such 
manner as they shall think fit, provided that this authority shall 
be limited to the allotment of equity securities up to a maximum 
aggregate nominal amount of £117,007, being one-third of the 
nominal value of the Company’s share capital, at any time (unless 
and to the extent previously renewed, revoked or varied by the 
Company in general meeting) during the period from the date 
hereof until the conclusion of the next Annual General Meeting 
of the Company or 15 months after the passing of this resolution 
(whichever is earlier), provided that the Directors of the 
Company may make an offer or enter into an agreement which 
would or might require equity securities to be allotted, offered 
or otherwise dealt with or disposed of after the expiry of such 
authority and the Directors of the Company may allot any 
equity securities after the expiry of such authority in pursuance 
of any such offer or agreement as if this authority had not expired.

6. 

 The Directors of the Company be given power pursuant 
to Sections 570 and 573 of the Act to allot equity securities 
(as defined by Section 560 of the Act) of the Company for cash 
pursuant to the authority conferred by resolution 5 as if Section 
561 of the Act did not apply to any such allotment. This power 
is limited to the allotment of equity securities up to a maximum 
aggregate nominal amount of £35,102 (being equal to 10% of 
the Company’s share capital) and otherwise to the allotment 
of equity securities for cash in connection with a rights issue or 
other pre-emptive offer to holders of ordinary shares where the 
equity securities respectively attributable to the interest of such 
holders are proportionate (as nearly as may be practicable) to 
the respective numbers of ordinary shares held by them, but 
subject to such exclusions or other arrangements as the 
Directors of the Company may deem necessary or expedient 
to deal with any fractional entitlements or any legal or practical 

64 Belvoir Group PLC

problems under the laws of, or the requirements of any regulatory 
body or any recognised stock exchange in, any territory, in each 
case at any time (unless the authority conferred by resolution 5 
is previously renewed, revoked or varied) until the conclusion of 
the next Annual General Meeting of the Company or 15 months 
after the passing of this resolution (whichever is earlier), provided 
that before any such expiry the Directors of the Company may 
make an offer or enter into an agreement which would or might 
require equity securities to be allotted after the expiry of such 
power and the Directors of the Company may allot equity 
securities after such expiry under this power in pursuance of 
any such offer or agreement as if this power had not expired.

 The power granted by this resolution applies in relation to any 
sale or shares in an allotment of equity securities by virtue of 
Section 560(3) of the Act as if in the first paragraph of this 
resolution the words “pursuant to the authority conferred 
by paragraph 6 of this resolution” were omitted.

 The authority granted by this resolution shall replace all existing 
authorities to allot any shares in the Company and to grant rights 
to subscribe for or convert any security into shares in the Company 
previously granted to the Directors pursuant to Sections 551, 
570 and 573 of the Companies Act 2006, save for any existing 
authorities in respect of options granted to employees.

7. 

 This resolution authorises the Company to purchase up to 
approximately 14.99% of its issued ordinary share capital at any 
time from the date this resolution is passed up to the date of the 
next Annual General Meeting or 15 months from the date this 
resolution is passed, whichever is the earlier. The Directors consider 
it desirable for the proposed general authority to be available. 
The Directors have no present intention to make such market 
purchases but consider it desirable to be given the flexibility 
to do so by shareholders.

By order of the Board

Louise George
Company Secretary

Notes:
1.  Please arrive 15 minutes prior to the start of the meeting.

2.   A member entitled to attend and vote at this meeting is entitled to appoint one or 

more proxies to attend and vote on his or her behalf. A proxy need not be a member 
of the Company.

3.   Completion and return of a form of proxy does not preclude a member from 

attending and voting at the meeting in person should he or she wish.

4.   A form of proxy is available on the Company’s website, www.belvoirgroup.com, or by 
request from the Company Secretary. To be valid for use at the Annual General Meeting, 
the form of proxy must be completed, signed and returned in accordance with the 
instructions printed on it, to Belvoir Group PLC’s registrars, Computershare Investor 
Services PLC, at The Pavilions, Bridgwater Road, Bristol BS99 6ZY so as to be received 
as soon as possible but in any event not later than 10 am on Tuesday 19 May 2020.

5.   As permitted by Regulation 41 of the Uncertificated Securities Regulations 2001, 

members who hold shares in uncertificated form must be entered on the Company’s 
register of members by 6 pm on 19 May 2020 in order to be entitled to attend and/or 
vote at the meeting in respect of the number of shares registered in their name at such 
time. Changes to entries on the register of members after that time will be disregarded 
in determining the rights of any person to attend and/or vote at the meeting.

6.   Copies of the Directors’ service contracts will be available for inspection at the 

registered office of the Company during normal business hours.

 
 
Corporate information

Board of Directors
Michael Stoop
Non-Executive Chairman 

Dorian Gonsalves
Chief Executive Officer

Louise George
Chief Financial Officer

Mark Newton
Executive Director

Paul George
Non-Executive Director

Company Secretary
Louise George, FCA, ACIS

Registered office
The Old Courthouse  
60A London Road 
Grantham 
Lincolnshire 
NG31 6HR

Registered number
07848163

Country of incorporation
England and Wales

Website
www.belvoirgroup.com

Nominated adviser and broker
finnCap
60 New Broad Street 
London 
EC2M 1JJ

Independent auditor
BDO LLP
Chartered Accountants and 
Statutory Auditor 
Regent House 
Clinton Avenue 
Nottingham 
NG5 1AZ

Principal banker
HSBC UK plc
Donington Court 
Pegasus Business Park 
Herald Way 
East Midlands 
DE74 2UZ 

Registrar and transfer office
Computershare Investor 
Services PLC
The Pavilions 
Bridgwater Road 
Bristol 
BS99 6ZZ

Lawyers
Browne Jacobson
Mowbray House 
Castle Meadow Road 
Nottingham 
NG2 1BJ

Hamilton Pratt
Franchise House 
3a Tournament Court 
Tournament Fields 
Warwick 
CV34 6LG

Corporate calendar

Half year results announced:
3 September 2019

Preliminary announcement of full year results:
30 March 2020

Annual General Meeting:
21 May 2020

Find us on social media

@Belvoir-Group

@BelvoirUK

@BelvoirUK

@BelvoirUK

Annual report and accounts 2019

65

Corporate  governanceShareholder  informationFinancial  statementsStrategic  reportB

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Belvoir Group PLC
07848163

The Old Courthouse 
60A London Road 
Grantham 
Lincolnshire 
NG31 6HR

www.belvoirgroup.com