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Belvoir Group PLC

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FY2020 Annual Report · Belvoir Group PLC
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Belvoir Group PLC
Annual report and accounts 2020

All text to be supplied 
 
 
 
 
 
 
Our vision
We aim to extend our market share 
of the UK property sector through our 
model of operating multi-brand property 
franchise networks alongside other 
complementary property-related services.

Our purpose
Helping people to realise their 
property aspirations.

25 years

2020 saw Belvoir celebrate 
25 years in operation growing 
from one office in Grantham 
to 418 property and financial 
services offices nationwide.

At a glance

One of the largest franchised property groups in the UK, supporting 
a network of 418 offices across five distinct brands, specialising in 
residential lettings, property sales and property-related financial 
services. We operate through two divisions: a network of property 
franchisees and a network of financial advisers, which combine to 
support our customers throughout their property journey.

PROPERTY FRANCHISES

Belvoir
Established in 1995
Historically a lettings franchise, 
Belvoir now offers both sales and 
lettings services across the UK.

Northwood
Acquired in 2016
Northwood also started as a 
specialist lettings franchise and 
now has nationwide coverage 
offering both sales and lettings. 

173 offices

89 offices

Lovelle
Acquired in 2020
Lovelle, a strong regional, 
predominantly sales network 
based in North Lincolnshire and 
the Humber, was acquired in 
January 2020.

Newton Fallowell
Acquired in 2015
Originally an East Midlands-based 
estate agent, this network is now a 
strong regional property brand covering 
both the East and West Midlands.

16 offices

40 offices

FINANCIAL SERVICES

Brook
Acquired in 2017
Brook trades as the largest appointed representative of the Mortgage 
Advice Bureau (MAB), one of the UK’s leading networks for mortgage 
intermediaries. Brook manages a network of 202 mortgage and financial 
service advisers operating through 100 businesses.

100 businesses

STRATEGIC REPORT

01  At a glance
02  Our year in review
04  Chairman’s statement
06  Chief Executive Officer’s statement
08  Our markets
12  Our business model
14  Our strategy 
16  Our key performance indicators (KPIs)
18  Environmental, social and governance
22  Risk management
24  Financial review

CORPORATE GOVERNANCE

Introduction to corporate governance
 Statement of corporate governance

26  Board of Directors
27 
28 
33  Audit Committee report
34  Directors’ remuneration report
36  Directors’ report

FINANCIAL STATEMENTS

38 
43 

Independent auditor’s report
 Group statement of 
comprehensive income

44  Statements of financial position
 Statements of changes in equity
45 
46  Statements of cash flows
47 

 Notes to the financial statements

SHAREHOLDER INFORMATION

68  Notice of Annual General Meeting
69  Corporate information
69  Corporate calendar

Learn more about our ESG   
from page 18

Learn more about our stakeholder 
engagement from page 21

Stay up to date with the latest 
investor videos and presentations at 
belvoirgroup.com/investors

Annual report and accounts 2020

01

Our year in review

Our highlights

Revenue (£m)

£21.7m

+13%

13.4

11.3

9.9

21.7

19.3

MSF (£m)

£9.1m

+3%

7.9

6.4

8.5

8.8

9.1

Profit before tax (£m)

EPS (p)

£6.7m

+20%

6.7

5.51

5.6

3.9

2.4

15.1p

+14%

8.6

5.7

15.1

12.91

13.3

16

17

18

19

20

16

17

18

19

20

16

17

18

19

20

16

17

18

19

20

OPERATIONAL HIGHLIGHTS

 » Achieved growth across all three markets: lettings, sales 

and financial services, despite Covid-19 disruption

 » Entered into strategic alliance with The Nottingham Building 

Society now with eleven branches dual-branded

 » Franchised out all of the Lovelle corporate-owned offices 

by January 2021

 » Exceeded the 200 financial advisers milestone ending the 

year on 202 (2019: 166)

 » Number of offices up to 418 (2019: 396)

FINANCIAL HIGHLIGHTS

 » Group revenue increased by 13% to £21.7m (2019: £19.3m) 

with 6% attributable to the acquisition of Lovelle

 » Management Service Fees (MSF) grew by 3% to £9.1m 

(2019: £8.8m) 

 » 20% increase in profit before tax to £6.7m (2019: £5.6m), 

marking 24 years of consecutive profit growth

 » Strong lettings bias reflected in gross profit ratio of 

60% lettings:17% sales:19% financial services:4% other 
(2019: 61%:16%:19%:4%)

 » Year-end cash of £5.9m (2019: £3.6m)

 » Net debt significantly reduced to £3.7m (2019: £6.9m) 

despite deploying £2.0m to acquire Lovelle

 » Progressive dividend policy reinstated with total dividend 

for the year of 7.2p (2019: 6.7p including the catch-up final 
dividend of 3.3p) and dividend cover of 2.1x

 » Repaid in full Government Covid-19 financial support of 

£260,000 received under the Coronavirus Job Retention 
Scheme and small business grants

1.  2018 includes net exceptional credit of £0.6m.

02

Belvoir Group PLC

COVID-19 UPDATE

Impact on trading
The property sector was effectively shut down between 
24 March and 13 May, with very few property-related 
activities permitted. During this period our lettings 
revenue was impacted by 10%, sales by 50% and financial 
services by 13%. The property sector has since remained 
open with a significant boost coming from the 
temporary reduction in stamp duty that has resulted 
in record levels of house sales and related mortgages 
from the last quarter of 2020 to date. As a result of the 
cost reduction exercise undertaken to mitigate any 
shortfall in income, profitability was in line with 
pre-Covid-19 expectations. 

Engaging with colleagues
The Board took swift action to protect the wellbeing 
of our franchisees and financial advisers and their 
respective businesses, and of our staff across the Group. 
All central teams meet daily online to ensure regular 
engagement with all staff. Our Group Operations 
Director did an outstanding job in ensuring that our 
franchisees were fully apprised of new Covid-19 
regulations and our franchisees benefitted from 86 
free training webinars in 2020 providing the necessary 
support to enable them to operate safely and in turn 
support their landlords, tenants, buyers and sellers.

Looking forward
With the successful roll out of the vaccination, a return 
to some semblance of normality is expected later in 2021. 
Also, given the significant pent-up demand and the 
Government’s support through the extension of the stamp 
duty holiday to September and a guaranteed mortgage 
scheme for first-time buyers (FTB), we anticipate that the 
property market will remain buoyant for most of 2021.

VALUES IN ACTION:

Collaboration

STRATEGIC REPORTWhy invest in Belvoir?

Belvoir has a proven track record in delivering growth, even during the 2007 
financial crash and the 2020 Covid-19 pandemic, built around a business model 
of supporting networks of entrepreneurial business owners. This is underpinned 
by a strong bias towards lettings, providing a reliable recurring revenue stream.

PROVEN MULTI-BRAND   
FRANCHISE NETWORK MODEL

HISTORY OF STRONG   
FINANCIAL GROWTH

5 brands

Harnessing entrepreneurial self-motivated 
franchisees coupled with central support 
from franchisor

24 years

Unbroken profit growth with EPS up 165% 
in four years

Learn more about our 
brands from page 1

Learn more about our 
performance from page 24

HIGH DEGREE OF RECURRING REVENUE

DIVERSIFICATION

60% 

gross profit from lettings/ 
17% sales/19% financial 
services/4% other

£2.8m 

gross profit contribution 
from financial services 
in 2020

Highly cash generative underpinned by recurring 
gross profit from core lettings business

Up from £0.3m in 2016

Learn more about our 
risks from page 22

Learn more about our business 
model from page 12

LONG-SERVING, EXPERIENCED 
LEADERSHIP TEAM

SUCCESSFUL ACQUISITION   
STRATEGY

12 years average length of service

Stable management team with 28 years 
average industry experience

6 acquisitions since 2015

Four franchise brands and two financial 
services businesses fully assimilated into 
the Group

Learn more about our 
leadership from page 26

Learn more about our 
acquisitions from page 6

Annual report and accounts 2020

03

Chairman’s statement

Swift and decisive action 

In a year of managing the business through the unprecedented times of Covid-19, as a Board, 
we have had to act quickly and decisively, in adapting to Government guidelines, whilst ensuring 
our staff, and our franchisees, financial advisers and their staff, remained safe at all times. 

Performance
In 2020 Belvoir achieved its 24th year of 
uninterrupted profit growth which, when 
considering the challenges of lockdowns 
and economic uncertainty, is a tremendous 
result. Revenue increased by an impressive 
13%, with both our property franchise and 
our financial services divisions holding up 
remarkably well, achieving growth of 12% 
and 14% respectively. Profit before tax 
increased 20% to £6.7m (2019: £5.6m), 
up £1.1m. 

The Group now operates through 418 
individual businesses comprising 318 
(2019: 313) estate and lettings offices and 
100 (2019: 83) financial services businesses. 

We continue to help franchisees with their 
strategic growth through our assisted 
acquisitions programme and by encouraging 
greater diversity into sales and financial 
services. Our network of financial advisers 
exceeded its milestone of 200 advisers, ending 
2020 with 202 (2019: 166) advisers, up 22%. 

Board and senior management
Belvoir continues to benefit from the 
loyalty, longevity and stability of its highly 
skilled Board and senior managers in 

04

Belvoir Group PLC

providing unrivalled knowledge and 
experience. Their measured approach 
prevailed throughout 2020, achieving an 
exceptional set of results in uncertain times.

Learn more about our Board of Directors 
from page 26

Governance
The Board applies the 2018 Quoted 
Companies Alliance Corporate Governance 
Code (the “QCA Code”) as the basis of the 
Group’s governance framework. We continue 
to promote a culture of good governance 
and we recognise how important our 
people are to the success of the Group.

Learn more about our governance  
from page 27

Covid-19
At the start of the pandemic, the Board took 
the necessary steps to safeguard shareholder 
value by mitigating the potential shortfall 
in income through a thorough review of 
our cost base. Measures taken included 
the temporary furloughing of 22% of our 
workforce, all of whom have now returned 
to work, and an agreed senior staff temporary 
salary reduction. The Board was extremely 
grateful to employees for the sacrifices 
made during this period of uncertainty and 
to the Government for its Covid-19 financial 
support as these measures enabled the 
Group to retain staff during this very difficult 
period. Given the Group’s resilient trading 
during 2020, we ensured that all staff were 
fully reimbursed for the salaries which were 
sacrificed. Also, recognising our wider 
stakeholders, the Board took the socially 
responsible decision to repay in full to the 
Government the £260,000 received under 
the Coronavirus Job Retention Scheme 
and small business grants. 

Dividends
Having suspended the 2019 final dividend 
due to uncertainty at the start of the Covid-19 
lockdown, the Board subsequently reinstated 
its progressive dividend policy and paid a 
catch-up dividend of 2.0p together with the 
2020 interim dividend of 3.4p (2019: 3.4p). 
I am pleased to confirm that the Board is 
proposing a further catch-up dividend of 1.3p 
per share to coincide with the final 2020 
dividend of 3.8p. This represents a total 
dividend for the year of 7.2p (2019: 6.7p 
including the reinstated final dividend of 3.3p). 

Outlook
Trading in the year to date has been 
encouraging and in line with management 
expectations. The lettings market remains 
resilient as demonstrated throughout the 
pandemic. The sales and financial services 
markets are expected to remain buoyant 
following the extension of the stamp duty 
holiday until 30 September, and will be 
boosted further by the recent Government’s 
announcement of a new 95% mortgage 
guarantee scheme.

Whilst the successful roll out of the current 
vaccination programme provides “light at 
the end of the tunnel” in terms of Covid-19 
restrictions, the Board is mindful of the 
uncertainty over the longer-term 
implications for the economy. However, 
having traded successfully through 2020 
and given the Government’s initiatives to 
support the housing market, the Board has 
confidence in the resilience of the business 
model and the strength of the balance sheet. 

Finally, I would like to thank all our franchisees, 
advisers and staff for their contribution in 
achieving such a strong set of results in 
2020 and for their support during the 
Covid-19 crisis. Our people have played 
a pivotal role in ensuring that they kept, 
as best they could, a “business as usual 
service” to all their vendors, borrowers, 
buyers, landlords and tenants alike.

Michael Stoop
Non-Executive Chairman

STRATEGIC REPORTQ&A  
with the Chairman

WOLLATON

LEICESTER

How has Belvoir operated safely and effectively 
during the Covid-19 pandemic?
We followed Government guidelines to ensure proper protection 
for our staff, and advised our franchisees and advisers how they 
too should operate safely. Our Central Office team have been 
able to work effectively from home providing full support to our 
franchisees and advisers. There has been continual engagement 
with all staff through daily virtual team meetings, our usual 
mentoring and appraisal processes, and Group-wide 
presentations by our CEO and CFO.

How has lockdown impacted the housing market? 
We were fortunate that the property sector was reopened on 
13 May, enabling our offices to transact business in a more 
normal way. Our franchisees have embraced technology to 
enable them to deliver the same service whilst minimising physical 
contact; the main change being universal use of virtual viewings.

How has Government policy affected Belvoir?
The financial support from the Government through the 
Coronavirus Job Retention Scheme and small business grants 
was invaluable at the outset of the pandemic as it enabled us to 
furlough staff who might otherwise have lost their job. By the 
end of the year, the Group was able to repay in full the £260,000 
received, which in part was due to a strong performance in H2 
as trading benefitted from the Government policy of reducing 
stamp duty in order to stimulate the property market.

The success of our franchisees and 
financial advisers remains our main 
priority as their performance lies at 
the heart of helping people to realise 
their property aspirations.”

How did Belvoir progress with its strategic objectives in 2020?
During 2020 Belvoir entered into a strategic alliance with The 
Nottingham Building Society, also known as “The Nottingham”. 
Under the agreement The Nottingham’s estate and lettings 
agency activity transferred to Belvoir Group franchisees and 
by the year end, eleven of our franchisees had extended their 
reach by taking a presence in a dual-branded Nottingham 
Building Society branch. We hope to develop further our 
relationship with The Nottingham in the coming year.

What are your strategic priorities for the year ahead? 
We will continue to pursue strategic growth for the Group, as 
evidenced by the recent acquisition of the Nicholas Humphreys 
network of 18 franchised and three corporate-owned offices. 
Consideration of £4.0m was settled from existing cash reserves 
and is expected to be immediately earnings accretive, driving 
enhanced returns for our shareholders.

Annual report and accounts 2020

05

Chief Executive Officer’s statement

Responsive and resilient

2020 was a rollercoaster of a year with the Group being quick to respond to the changing 
circumstances and proving once again the resilience of the Belvoir business model, with 
a strong performance from the property franchise and financial services divisions alike.

Performance
The Group exceeded its pre-Covid-19 
expectations with revenue increasing 13% 
to £21.7m (2019: £19.3m), of which 6% 
was attributable to the acquired Lovelle 
network comprising twelve franchised 
and five corporate-owned branches. 
Of the underlying business, our property 
division was up 2% and our financial 
services division was up 14%, demonstrating 
that both successfully overcame the 
challenges faced by the pandemic, 
particularly during the first lockdown 
when the sector was all but closed 
from 25 March to 13 May.

Management Service Fees (MSF), the 
Company’s core income from franchisees, 
was up 3% to £9.1m (2019: £8.8m). 
The first national lockdown had minimal 
impact on lettings MSF, which increased 
by 2%, due to the strong recurring nature 
of this revenue stream. Meanwhile the 
more significant impact on sales MSF 
was partially mitigated by the exceptional 
recovery in house transactions in Q4 
stimulated by the stamp duty holiday, 
which together with the acquisition of the 
Lovelle estate agency franchise network, 
helped sales MSF to achieve 9% growth.

The Group’s diversification into financial 
services has continued to deliver growth 
with revenue from this division up £1.2m 
to £9.7m (2019: £8.5m) and gross profit 
up £0.3m to £2.8m (2019: £2.5m). As 
with estate agency, the financial services 
market was adversely impacted by the 
first national lockdown, but the shortfall 
in new mortgage products was partially 
mitigated by shifting the focus to 
remortgages and life protection products. 
The surge in house sales in H2 provided a 
significant boost to the mortgage market, 
resulting in record levels of commission 
from mortgages in Q4.

Despite Covid-19, all three markets 
continued to grow in 2020 with lettings 
up 10%, sales up 21% and financial services 
up 14%, demonstrating the resilience of 
the Belvoir franchise business model. 
Belvoir now has a portfolio of 65,065 
(2019: 63,975) managed properties, and 
in 2020 Group house sales were up 8% 
to 8,003 (2019: 7,433) and the number 
of mortgages arranged was up 29% 
to 12,094 (2019: 9,342). The Group’s 
network revenue, being the total revenue 
across all our Group companies, our 
franchisees and our financial advisers, 
totalled £96m (2019: £93m).

Covid-19
During 2020 our focus was on the safety 
of our staff and other stakeholders as well as 
on safeguarding the business. We invested in 
Covid-19 safety measures and implemented 
a rota to reduce staff numbers in our offices 
at any one time. Staff who were able to 
carry out their jobs from home did so 
throughout most of 2020 and from 13 May 
our corporate-owned branches operated 
on a locked door basis, accessible to 
members of the public by appointment 
only. Our franchisees and financial advisers 
followed similar safety procedures and 
demonstrated that they were able to operate 
effectively having embraced digital practices 
that minimised face-to-face contact.

In March 2020 we launched our 
franchisee financial support package 
which included a six-month capital 
repayment holiday to franchisees who 
had borrowed funds from Belvoir under 
our assisted acquisitions programme and 
the waiver of monthly minimum fees so 
that MSF payable by franchisees were 
wholly percentage based. These two 
measures reduced payments from 
franchisees by £0.5m between April and 
September 2020 giving those franchisees 
most severely affected by the pandemic 
some much needed financial flexibility. 
During the year we delivered 86 free 
training webinars, providing valuable 
advice on how our franchisees and 
advisers could operate safely within 
Government guidelines and how 
to maximise the opportunities from 
a buoyant sales market.

06

Belvoir Group PLC

STRATEGIC REPORTOur strategic priorities
Our growth strategy continues to focus 
on investing in successful businesses that 
either expand our franchise footprint or 
introduce additional revenue streams to 
our franchisees, and where there is scope 
for greater growth as part of the Belvoir 
Group. This has been demonstrated by 
the acquisition of five additional franchise 
networks to the Belvoir Group since 
2015, the latest being the acquisition of 
Nicholas Humphreys in March 2021, and 
the acquisition of two financial services 
businesses to provide the platform for 
our growing financial services division. 
The Board will continue to identify 
suitable targets that meet its acquisition 
criteria, deliver healthy returns on 
investment and are earnings enhancing.

Having launched the assisted acquisitions 
programme at the end of 2013, in 2020 
the Belvoir Group reached the milestone 
of its 100th assisted acquisition having 
orchestrated eleven (2019: 24) such deals 
in 2020. Although temporarily disrupted 
by Covid-19 with less appetite from both 
buyers and sellers to transact, we have 
seen renewed interest from our 
franchisees and more opportunities 
coming back to the market in 2021. 

The Group has made progress in its 
strategic goal of pairing financial advisers 
and franchisees with 141 of the Group’s 
agencies, around 45%, now offering 
financial services through a Brook 
financial adviser, up from 95 at the end of 
2019. Clearly, there is further opportunity 
to roll out to the remaining Group 
offices as the financial services network 
continues to grow towards its objective 
of achieving full coverage across the UK.

A highlight of 2020 was entering into a 
strategic alliance with The Nottingham 
Building Society, which has seen Belvoir’s 
established network of franchisees, trading 
under the brands Belvoir, Northwood, 
Newton Fallowell and Lovelle, extending 
their estate agency and lettings services 
to eleven co-branded existing building 
society branches. We expect this relationship 
to present further opportunities in 2021.

Creating value
The Group’s continued success in acquiring 
and assimilating additional franchise and 
financial services businesses alongside 
organic growth in our networks has 
helped to deliver an increase of over 175% 
in profit before tax to £6.7m (2016: £2.4m) 
and 165% in EPS to 15.1p (2016: 5.7p) over 
four years.

Our marketplace
The property sector was one of the first 
to be “unlocked” and since reopening, 
pent-up demand, fuelled further in July 
by the temporary reduction in stamp 
duty, gave rise to a surge of activity that 
continued throughout the remainder 
of the year. As a result, and contrary to 
predictions at the outset of the pandemic 
of a property market collapse, the number 
of house transactions in 2020 fell by only 
11% and the house price index increased 
by 8.5% in 2020 whilst the rental index 
was up 1.4%.

2021 started with unusually high pipelines 
of agreed sales and approved mortgages 
with a drive to get transactions completed 
before stamp duty bands returned to the 
normal levels, the timescales for which 
were extended to September in the UK 
Government’s recent Budget. Also 
announced in the Budget, the Government’s 
95% mortgage guarantee scheme will do 
much to meet the pent-up demand from 
first-time buyers, who were locked out of 
the market by the withdrawal of high 
loan-to-value mortgage lending in 2020.

Outlook
Whilst we are confident that the business 
will continue to operate effectively given 
the Government’s policies to keep the 
housing sector moving, we are also 
hopeful that the successful roll out of 
the Covid-19 vaccine will see the return 
of some semblance of normality and 
stability in 2021, which will further 
benefit the Group and its markets.

Dorian Gonsalves
Chief Executive Officer

Our financial services 
division, launched in 
2017, has grown from 
16 advisers to 202 in four 
years with a return in 
2020 of 32% on the 
£5.6m investment 
in the two original 
businesses acquired.”

MILESTONE OF 200 FINANCIAL ADVISERS EXCEEDED IN 2020

The financial services division was 
established in 2017 with the acquisition 
of Brook Financial Services Ltd, a team 
of 32 advisers. This was followed in 2018 
by the acquisition of MAB (Gloucester) 
Limited, adding a further 88 advisers. By 
the end of 2018, the financial services 
division was successfully operating a 
network of 123 advisers, which over the 
past two years has grown organically 
and now operates 202 advisers, up 22% 
on 2019, in 100 locations across the UK.

The combined revenue and EBITDA 
from the two businesses as at their 
respective dates of acquisition was 
£5.5m and £0.9m. In 2020, despite the 
challenges presented by Covid-19, 
revenue was 14% up on 2019 at £9.7m 
(2019: £8.5m), and 75% on the 
combined acquired revenue.

VALUES IN ACTION:

Collaboration

Annual report and accounts 2020

07

Our markets

Building our market share

The first national lockdown all but closed the property sector delaying home 
moves for many home-buyers and tenants. When the sector reopened on 
13 May, no one could have predicted the huge rebound.

Currently both the sales and 
lettings markets are thriving, 
despite the uncertainty 
caused by Covid-19. The main 
challenge facing our business 
is meeting the massive increase 
in demand from people 
wanting to move home.

High levels of uncertainty 
would normally result in 
people staying put, but 
the Covid-19 lockdowns 
have driven people 
to move.”

08

Belvoir Group PLC

MARKET TRENDS – PROPERTY

Demand – housing demand 
remains strong into 2021

Supply – remains constrained in most 
UK regions

Growth rate for housing demand and 
new sales remains strong1

Regional rental growth strongest where 
supply constrained6

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Increase in demand
pre and post the 
2019 General 
Election 

English 
market 
reopens

80%

60%

40%

20%

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lockdown 
starts in 
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  Demand

  Sales agreed

  Demand 
growth

  Supply 
growth

  Annual rental 
growth (RHS)

 » Economic uncertainty has historically 

 » The closure of the construction industry 

driven down house sales. 2020 saw the 
opposite happen with the UK house price 
index at 8.5%2 year on year. 

 » Fears of a collapse in the housing market 
proved unwarranted with the number of 
UK homes sold in 2020 dropping by just 
11% to 1,044,0503 (2019: 1,176,820). With 
sales agreed in 2020 up 10%4 on 2019, this 
shortfall is likely to be recovered in Q1 2021.

 » This resilience was mirrored in the rental 

market with the annual rental index at 1.4%5 
(2019: 1.4%) and our Belvoir index currently 
showing rents remaining buoyant in 
most areas.

Our response
The current sales boom has definitely been 
fuelled by the Stamp Duty Land Tax (SDLT) 
holiday which was due to end on 31 March 
2021 but was extended to 30 September 2021 
in the recent budget. Whilst a slowdown is 
expected thereafter, this will possibly be 
mitigated by the anticipated return of high 
loan-to-value (LTV) mortgage lending in 2021 
meeting the pent-up demand from first-time 
buyers, who were locked out of the market 
in 2020. 

We continue to encourage and train our 
Belvoir franchisees who traditionally have 
been more geared towards lettings to expand 
their services to encompass property sales 
and financial services so that they can benefit 
from trends across all three markets.

for several months in 2020 is impacting on 
the current flow of new homes to the market.

 » The pandemic initially drove rents down in 

London, partly due to an increase in 
supply, as many landlords switched from 
providing short-term accommodation to 
long-term lets. This is now being absorbed 
by the market and the expected “exodus” 
from the capital has not yet materialised. 

 » The third national lockdown has seen 
a reluctance by sellers to list their 
home7 which should soften after 
the lockdown ends.

 » Although the supply of properties to both 
rent and buy is likely to be restricted in 
most UK regions in 2021, any upward 
pressure on prices and rents is likely to 
be neutralised by economic and wage 
restraints with small rises and falls 
reflecting local supply and demand. 

Our response
The historical lack of supply versus demand 
has been exacerbated further in 2020 
by disruption to the construction industry 
coupled with the boost in demand fuelled 
by the lockdown and the SDLT holiday. 
Consequently, the ongoing upwards pressure 
on house prices and rents will prevail.

The regions with the higher rental and house 
price indices are territories where the Belvoir 
Group has a strong presence.

STRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
E N UE FRO

M

V

R E

+10%

E N UE FRO

M

V

R E

+21%

LETTI N G S

SAL E S

E N UE FRO

M

V

R E

+14%
V I C ES

NCIAL  S E R

A

F

I

N

Affordability – is key to  
both renters and owners

Buy-to-let – BTL mortgage 
market expected to expand

Technology – delivering efficiencies 

Number of mortgage deferrals in place8

Quarterly BTL mortgage advances (£m) 
2007–20209

PropTech brought forward by years 

2,000,000
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0

0
2
0
2
/
3
0
/
7
2

0
2
0
2
/
4
0
/
0
1

0
2
0
2
/
4
0
/
4
2

0
2
0
2
/
5
0
/
8
0

0
2
0
2
/
5
0
/
2
2

0
2
0
2
/
6
0
/
5
0

0
2
0
2
/
6
0
/
9
1

0
2
0
2
/
7
0
/
3
0

0
2
0
2
/
7
0
/
7
1

0
2
0
2
/
7
0
/
1
3

0
2
0
2
/
8
0
/
4
1

0
2
0
2
/
8
0
/
8
2

0
2
0
2
/
9
0
/
1
1

0
2
0
2
/
9
0
/
5
2

0
2
0
2
/
0
1
/
9
0

0
2
0
2
/
0
1
/
3
2

0
2
0
2
/
1
1
/
6
0

0
2
0
2
/
1
1
/
0
2

  Owner-occupier

  Buy-to-let

 » At the peak, 17%8 of mortgage borrowers 

were taking advantage of a Covid-19-related 
mortgage payment holiday. By November 
2020, this had fallen to less than 1.2%8, 
around 130,000 of mortgage borrowers.

 » The various Covid-19-related financial 

support packages available have helped to 
reduce the instances of tenants defaulting 
on their rent. 

 » The withdrawal of high loan-to-value (LTV) 

mortgage products in 2020 impacted 
on FTB affordability. With those products 
returning in 2021, FTB will now more easily 
secure a mortgage for their new home.

Our response
The Government Covid-19 support has been 
invaluable to home owners and tenants who 
might have otherwise defaulted and slipped 
into arrears. The property market is not 
expected to be significantly affected when 
the temporary support packages end, as 
mortgage arrears levels remain near to the 
historically low levels of recent years and the 
anticipated rental arrears did not materialise. 
Our own research showed that our usual 
arrears rate of less than 2% did rise in 2020, 
but has remained less than 4%. 

1
Q
7
0
0
2

1
Q
8
0
0
2

1
Q
9
0
0
2

1
Q
0
1
0
2

1
Q
1
1
0
2

1
Q
2
1
0
2

1
Q
3
1
0
2

1
Q
4
1
0
2

1
Q
5
1
0
2

1
Q
6
1
0
2

1
Q
7
1
0
2

1
Q
8
1
0
2

1
Q
9
1
0
2

1
Q
0
2
0
2

 » The SDLT holiday has also reduced stamp 
duty for landlords boosting demand from 
BTL investors.

 » The underlying growth in outstanding BTL 
mortgage debt in 2020 was around 4%8, 
broadly consistent with 2019.

 » The IMLA estimates that BTL lending will 
continue to expand over the coming few 
years, forecasting growth of 5.3%8 in 2021.

 » Remortgaging remains a major opportunity 

in the BTL lending space. 

Our response
The Government’s support of FTB through 
95% LTV guaranteed fixed rate five-year 
mortgages is aimed at encouraging increased 
home-ownership. Whilst the recent budget 
did not introduce any changes to Capital 
Gains Tax (CGT) that might have impacted 
landlords, any future threat of increased CGT 
might encourage landlords to sell. However, 
there will always be a demand for good quality, 
well-managed rental properties, so we 
believe that there will continue to be a solid 
investment case for professional and 
committed landlords.

 » Virtual viewings are the norm in narrowing 
down to a shortlist of physical viewings.

 » Remote identity checks and digital 

signatures have been introduced and 
expanded, saving home movers and 
the industry huge amounts of time, 
cost and hassle.

 » The industry is moving closer to a system 

of property passports for the rental 
sector which will create a logbook 
pulling together all regulatory and other 
information under a Unique Property 
Reference Number system.

Our response
Covid-19 has been a catalyst for increased 
adoption of technology across the property 
sector, from agents to lenders through to 
removal companies, with advances accelerating 
by two to five years. The “prop tech” industry 
continues to challenge the current inefficiencies 
in the home moving process.

The Belvoir Group is investing in 
technology to stay ahead of the competition. 
Our franchisees are migrating onto a new 
technology platform which will transform 
the sales and lettings process for home 
movers as well as improve efficiencies for 
our franchise network. This is aimed at giving 
a first-class online customer experience, whilst 
continuing to benefit from the advantage 
of offering a personal service delivered 
from fully staffed local offices.

Annual report and accounts 2020

09

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our markets continued

MARKET TRENDS – PROPERTY CONTINUED

Legislation – aimed at 
professionalising the sector

Laws and regulations that need to be 
followed to legally let a property in 
England and Wales

Section 21 and evictions 

Safeguarding tenants

S E C T I O N

21

 » Keeping up with emergency legislation 
changes during Covid-19 has been 
extremely difficult for tenants, landlords 
and agents due to changes made at such 
short notice.

 » The ban on bailiff evictions, apart from 

in a set of specific serious circumstances, 
was extended until at least 31 May 2021 
across the UK.

 » The requirement for landlords to provide 

six-month notice periods to tenants before 
they evict was also extended until at least 
31 May.

 » The requirement to have an Electrical 

Installation Condition Report (EICR) for 
existing tenancies became effective from 
1 April 2021.

Our response
Belvoir has well tried and tested systems 
in place to ensure all franchise owners, 
landlords and tenants are kept up to 
speed with the latest rules and regulations. 
However, in some cases we have been given 
less than 24 hours’ notice of changes and 
these have tested our processes to the limit. 
It is testament to the team at the Belvoir Group 
and the franchisees and their staff that 
we have been able to implement so many 
changes, on top of working from home, 
while maintaining our own high standards 
of conduct during this time. 

At Belvoir we track via our quarterly survey 
the percentage of offices carrying out an 
eviction. Over the last five years, our survey 
shows that in most quarters, from those 
that responded, 90% of offices carry out 
no evictions or only one per quarter. 
This is because of strong referencing 
and good tenant management. We have 
also supported our landlords with the 
continuation of rent guarantee insurance 
when many pulled out of the market due 
to a change in the law. 

During Covid-19 the rules and regulations 
to let a property changed dramatically, 
especially a landlord’s right to evict a tenant. 
At the start of lockdown a Section 21 notice 
(in England and Wales) could still be issued, 
but landlords had to give three, not two, 
months’ notice. By August 2020, the notice 
period was increased to six months (bringing 
England and Welsh notice periods in line 
with Scotland). Some exceptions applied, 
for example if there are issues such as 
anti-social behaviour and domestic abuse 
in England, if rent arrears have accumulated 
in excess of six months, tenants could be 
evicted more quickly. With the backlog of 
court cases from the first lockdown, it can 
now take up to twelve months to evict 
a tenant. 

It is likely that the Rent Reform Bill will eventually lead 
to Section 21 being scrapped post-Covid-19 and we 
will shortly know the effect this will have on the rental 
market. From our perspective, we do not believe this 
will be a problem for good landlords and agents 
as long as the Government delivers a new Housing 
Court and gives landlords more rights to secure their 
property back for cases of rent arrears, anti-social 
behaviour or the landlord needing to move back 
into the property or sell.”

Dorian Gonsalves
Chief Executive Officer

10

Belvoir Group PLC

STRATEGIC REPORTMARKET TRENDS – FINANCIAL SERVICES

Demand – recovered in the 
second half of 2020

Future of mortgage lending – 
looks bright 

First-time buyers – key to activity 
in 2021 

Mortgage approvals: house purchases 
and remortgages8
100%

80%

60%

40%

20%

0%

-20%

-40%

-60%

-80%

-100%

n
a
J

b
e
F

r
a
M

r
p
A

y
a
M

n
u
J

l

u
J

g
u
A

p
e
S

t
c
O

v
o
N

Forecasts for gross and net lending (£m)8

Turning “generation rent” into 
“generation buy”

400,000

350,000

300,000

250,000

200,000

150,000

100,000

50,000

0

7
0
0
2

8
0
0
2

9
0
0
2

0
1
0
2

1
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

5
1
0
2

6
1
0
2

7
1
0
2

8
1
0
2

9
1
0
2

e
0
2
0
2

f
1
2
0
2

f
2
2
0
2

  House purchase

  Remortgage

  Gross lending

  Net lending

 » During lockdown house purchase lending 

fell to below 50% and remortgaging to 82% 
of 2019 levels in April and May8. 

 » Gross and net lending are expected to 
increase in 2021 exceeding levels from 
as far back as 2008. 

 » The Government’s 95% LTV full term fixed 
rate mortgage scheme is aimed at turning 
“generation rent” into “generation buy”.

 » The subsequent house sales rebound saw 
house purchase mortgage approvals up 
72%8 on their 2019 level in November pointing 
to a strong lending for the start of 2021. 

 » Remortgaging continued to be below the 

level seen in 2019 throughout H2.

Our response
During the first lockdown in April to May 2020, 
our financial services revenue dropped by 
just 13% with the loss of revenue from new 
mortgage products being mitigated by 
switching focus to remortgages and income 
protection products. However, the recovery 
in the property sales market in H2 provided 
a significant boost to the mortgage market, 
resulting in record levels of commission 
from mortgages in Q4. 

 » 90% LTV products have returned to 

 » Pent-up demand is likely to help drive 

the market in 2021 and the increased 
competition may cause rates to fall. 

 » The Government’s announcement of 

a new mortgage guarantee scheme will 
boost the availability of 95% LTV mortgage 
products for FTB.

 » Mortgage lending rates remain low with 
most forecasters expecting base rates to 
remain at 0.1% for 2021. 

Our response
The SDLT holiday and the pent-up demand 
from people wanting to get out of their 
lockdown homes is having a knock-on effect 
on our mortgage business with new mortgages 
written up 23% in January 2021. With the SDLT 
holiday now extended to September, even 
though at a reduced rate from July, we 
expect continued strong demand for new 
mortgages for much of the year.

transactions from FTB with competitive 
90% and 95% lending products 
being reintroduced. 

 » FTB demand is relatively affected by the 
SDLT holiday as they are exempt stamp 
duty on house purchases up to £300,000 
(in England). 

 » New rules for Shared Ownership and Help 
to Buy should not impact on FTB activity. 

Our response
FTBs are the life blood of the housing market. 
Many were locked out in 2020 because of 
the withdrawal of high LTV mortgage products 
reducing FTBs to 23%10 in December 
(December 2019: 29%). The return of lenders 
to the 90% market in Q1 2021 has helped 
to unlock some of the pent-up demand. 
The Government has committed to creating 
a “generation buy” through its 95% LTV 
guaranteed mortgage scheme which will 
do much to unlock home-ownership to 
FTB and will improve new, long-term 
business for the mortgage industry. 

1.   https://www.hometrack.com/media/650698/zoopla-uk-house-price-index-dec2020-hometrack-final.pdf 

2.   https://www.gov.uk/government/statistics/uk-house-price-index-summary-december-2020/uk-house-price-index-summary-december-2020

3.   https://www.gov.uk/government/publications/monthly-property-transactions-completed-in-the-uk-with-value-40000-or-above/uk-monthly-property-transactions-commentary

4.   https://www.twentyci.co.uk/phmr/twentyci-property-homemover-report-year-end-2020/

5.   https://www.ons.gov.uk/economy/inflationandpriceindices/bulletins/indexofprivatehousingrentalprices/december2020

6.   https://www.hometrack.com/uk/insight/rental-market-report/q3-2020-rental-market-report/

7.   https://www.hometrack.com/uk/insight/uk-house-price-index/december-2020-house-price-index/

8.   http://www.imla.org.uk/resources/publications/the-new-%60normal-prospects-for-2021-and-2022.pdf

9.  https://www.fca.org.uk/data/mortgage-lending-statistics

10. https://www.naea.co.uk/lobbying/housing-market-reports.aspx

Annual report and accounts 2020

11

 
 
 
Our business model

Focused on achieving growth

Our business model is built on 25 years of experience of operating a Central 
Office team providing support and guidance to a network of entrepreneurial 
individuals with the drive and local knowledge to deliver success.

OUR DIFFERENCE

OUR PROCESS

Belvoir sits at the centre of our networks
Belvoir operates a network of property franchisees and a network 
of financial advisers supported by our Central Office team.

Franchisee 
network

Adviser 
network

These two networks overlap with our property franchisees 
providing a lead source to our financial advisers who are 
well placed to provide mortgage and other property-related 
financial services advice to our landlords and our home 
owners. Our financial advisers benefit from the reliable 
lead source and our property franchisees benefit from 
an additional revenue stream.

Learn more about our 
strategy from page 14

Service excellence
Our experience and focus on customer 
service have enabled us to stand out 
from the crowd and are critical to the 
success of our Group. Our property 
franchisees and financial advisers 
undergo intensive training and regular 
audits to ensure that they are equipped 
to deliver our required high standard 
of service.

Greater financial stability
A strong lettings base providing a 
recurring revenue stream coupled with 
an increasing revenue stream from 
property sales and financial services 
provide the Group with greater 
financial stability. Our model also 
enables our property franchisees 
to build a capital asset which, unlike 
income-based franchise options, 
provides a financial return on exit.

Network model
Both our franchisees and advisers 
benefit from the backup and support 
of a Central Office team whilst 
operating their own business with 
the entrepreneurial drive of an 
owner-manager. 

Proactive growth
We proactively identify suitable 
earnings enhancing businesses for our 
property franchisees to bolt onto their 
existing business, whilst also initiating 
the roll out of additional property 
services, such as financial services, 
to be offered by our franchisees, 
providing the opportunity for 
accelerated and sustained growth.

12

Belvoir Group PLC

STRATEGIC REPORTSupporting both networks
Both networks are supported centrally to ensure that the individual franchise 
owners and financial advisers achieve their growth potential. 

Selection
We work closely with potential new 
franchisees and advisers to ensure 
that they are a good fit for our 
business model of high quality 
service delivery and sound business 
ethics. This process minimises the 
risk to both the Group and our 
business partners and assures 
our high success rate.

Induction
All new franchisees and advisers 
undertake an intensive induction 
programme on joining to ensure 
that they have the necessary skills 
and know-how to make their 
business a success.

Brand equity
Our brands are highly regarded 
and respected for their core values 
of professionalism and customer 
service. We invest continually in our 
brands to ensure that messaging 
remains fresh and relevant to 
our markets.

Networking
We facilitate a culture of learning 
from each other and sharing 
experiences through national and 
regional networking groups and 
at the annual conference held 
by each network.

Support
Each franchisee and adviser has 
a dedicated business mentor 
who helps them to develop their 
business. Advice and support are 
available from Central Office in 
specialist areas such as legal, IT, 
compliance and marketing.

Training
In addition to the induction training, 
a continual programme of professional 
training and development is conducted 
both centrally and via webinars.

DELIVERING VALUE

Franchisees and advisers
We provide a proactive support system, 
bringing the best and most up-to-date 
tools, advice, training and services to our 
business partners.

129 courses

offering specialist training

Employees
We recognise the need to attract, retain 
and develop the best talent to our Central 
Office team, offering opportunities 
for ongoing learning and professional 
development, to ensure that we deliver 
a professional service to our networks.

33 staff

holding or training towards 
a professional qualification

Customers
Our professional service goes above 
and beyond legal requirements. 
Our franchisees’ key role is to deliver 
exceptional customer service to 
their clients.

4.5 

online star rating (independently 
generated by trustist.com)

Shareholders
Our Board is committed to building 
a business capable of creating value 
for our shareholders based on sound 
business ethics. 

EPS increased to

15.1p  +14%

(2019: 13.3p)

Annual report and accounts 2020

13

Our strategy

Strategy for growth

Our medium-term strategy is focused on leveraging our property and franchising 
expertise to meet our purpose of helping people to realise their property aspirations 
through a highly professional network of franchisees and financial advisers. 

LINKS TO KPIs

1

2

3

4

5

6

7

8

9

MSF

Net financial 
services commission

Profit before tax

EPS

Number of franchise 
offices

Average MSF per office

Number of 
managed properties

MSF p.a. from 
assisted acquisitions

Number of financial 
advisers

10

Number of 
mortgages arranged

Learn more about our  
KPIs from page 16

LINKS TO RISKS

A

B

C

D

E

Ability to generate planned 
revenue and profit growth

Ability to recruit and retain 
skilled franchisees and 
financial advisers

Reputational risk

Ability to execute our 
assisted acquisitions 
strategy

Legislative and 
regulation changes

GROUP ACQUISITIONS 
STRATEGY

ASSISTED ACQUISITIONS 
PROGRAMME

RECRUITMENT

DIVERSIFICATION

MARKETING AND PR

Accelerating business growth 
through the acquisition of 
additional franchised property 
networks and property-related 
services companies to the 
Belvoir Group 

Milestones of 2020
 » Completion of the acquisition 

of Lovelle Estate Agents, a strong 
regional, mainly sales network with 
16 branches in North Lincolnshire 
and the Humber

 » Four of the five corporate-owned 
Lovelle offices were franchised 
out to the branch manager

 » Strategic alliance with The 

Nottingham to take on its estate 
and lettings agencies within 
dual-branded Nottingham Building 
Society branches

Focus for the future
 » The assimilation of Nicholas 

Humphreys, acquired March 2021, 
into the Belvoir Group 

 » Identify other property-related 

service companies to bring into 
the Group

 » Position Belvoir to take advantage 
of further strategic consolidation 
and strategic alliances within the 
property sector 

Increasing the market 
penetration of existing franchise 
territories through a proactive 
approach to finding them a 
local portfolio acquisition

Milestones of 2020
 » 11 (2019: 24) transactions completed 
by franchisees under the assisted 
acquisitions programme

 » Added £2.1m (2019: £6.6m) of 
acquired franchisee revenue 
to the network and £153,000 
(2019: £580,000) p.a. in MSF

 » 90 (2019: 82) franchisees 

enrolled on the acquisition 
research programme

Focus for the future
 » Target to add around £5.0m p.a. of 
additional network revenue under 
the assisted acquisitions 
programme, dependent on 
market conditions

 » Provide a model to convert larger 

acquisition opportunities for 
our franchisees

 » Position our franchisees to take 

advantage of consolidation within 
the sector

Increasing UK coverage of both 

Expanding our offering of 

Continuous drive to increase 

our property franchise and 

financial services networks

property-related services and 

ways of engaging with clients

brand awareness

Milestones of 2020

Milestones of 2020

Milestones of 2020

 » Eight new franchise owners joined 

 » Under our collaboration with The 

 » New websites launched for the 

the Group

 » Seven new franchise offices opened 

 » Seven existing offices were resold 

either to a new or an existing 

franchise owner

 » Exceeded 200 financial advisers 

with 65 new advisers joining

Nottingham, there are now eleven 

dual-branded Nottingham Building 

Northwood, Newton Fallowell 

and Lovelle brands

Society branches

 » 141 offices are now offering 

financial services through a Brook 

financial adviser 

 » New marketing portal launched 

for the four franchise brands to 

give franchisees easier access 

to marketing campaigns

 » Under our collaboration with HML 

 » 5,000 trees planted as part of the 

Group, five of our franchise offices 

Newton Fallowell climate change 

are offering block management 

and a further 13 are in the pipeline

initiative and a commitment to plant 

a further 6,000 throughout 2021 

Focus for the future

Focus for the future

Focus for the future

 » To continue to attract new franchise 

 » Encourage collaboration between 

 » Increasing national advertising 

owners to the Group

 » To open offices in new territories

 » To facilitate the resale of existing 

property franchise offices

 » To extend our financial services 

network of advisers across the UK

property franchises and financial 

advisers to maximise conversion 

of mortgage leads

spend with Google to maximise 

brand awareness and generate 

more market appraisals

 » Build on the collaboration with 

 » Launch new website for the 

The Nottingham to offer financial 

Belvoir brand

services to its members

 » Extend the range of 

property-related services offered 

through our franchise networks 

 » Launch a sophisticated new email 

marketing platform allowing 

franchisees to produce agile 

content marketing campaigns

F

Online threat

LINKS TO KPIs

LINKS TO RISKS

LINKS TO KPIs

LINKS TO RISKS

1

6

2

7

3

8

4

5

9 10

A

B C

D E

F

1

6

2

7

3

8

4

5

9 10

A

D

B C

E

F

Learn more about how we 
manage risk from page 22

14

Belvoir Group PLC

STRATEGIC REPORTGROUP ACQUISITIONS 

ASSISTED ACQUISITIONS 

RECRUITMENT

DIVERSIFICATION

MARKETING AND PR

STRATEGY

PROGRAMME

Accelerating business growth 

Increasing the market 

through the acquisition of 

additional franchised property 

networks and property-related 

services companies to the 

Belvoir Group 

penetration of existing franchise 

territories through a proactive 

approach to finding them a 

local portfolio acquisition

Milestones of 2020

 » Completion of the acquisition 

of Lovelle Estate Agents, a strong 

regional, mainly sales network with 

16 branches in North Lincolnshire 

and the Humber

 » Four of the five corporate-owned 

Lovelle offices were franchised 

out to the branch manager

 » Strategic alliance with The 

Nottingham to take on its estate 

and lettings agencies within 

dual-branded Nottingham Building 

Society branches

Milestones of 2020

 » 11 (2019: 24) transactions completed 

by franchisees under the assisted 

acquisitions programme

 » Added £2.1m (2019: £6.6m) of 

acquired franchisee revenue 

to the network and £153,000 

(2019: £580,000) p.a. in MSF

 » 90 (2019: 82) franchisees 

enrolled on the acquisition 

research programme

Focus for the future

Focus for the future

 » The assimilation of Nicholas 

 » Target to add around £5.0m p.a. of 

Humphreys, acquired March 2021, 

additional network revenue under 

into the Belvoir Group 

 » Identify other property-related 

service companies to bring into 

the Group

 » Position Belvoir to take advantage 

of further strategic consolidation 

and strategic alliances within the 

property sector 

the assisted acquisitions 

programme, dependent on 

market conditions

 » Provide a model to convert larger 

acquisition opportunities for 

our franchisees

 » Position our franchisees to take 

advantage of consolidation within 

the sector

Increasing UK coverage of both 
our property franchise and 
financial services networks

Expanding our offering of 
property-related services and 
ways of engaging with clients

Continuous drive to increase 
brand awareness

Milestones of 2020
 » Eight new franchise owners joined 

the Group

 » Seven new franchise offices opened 

 » Seven existing offices were resold 

either to a new or an existing 
franchise owner

 » Exceeded 200 financial advisers 
with 65 new advisers joining

Milestones of 2020
 » Under our collaboration with The 
Nottingham, there are now eleven 
dual-branded Nottingham Building 
Society branches

 » 141 offices are now offering 

financial services through a Brook 
financial adviser 

 » Under our collaboration with HML 
Group, five of our franchise offices 
are offering block management 
and a further 13 are in the pipeline

Milestones of 2020
 » New websites launched for the 
Northwood, Newton Fallowell 
and Lovelle brands

 » New marketing portal launched 
for the four franchise brands to 
give franchisees easier access 
to marketing campaigns

 » 5,000 trees planted as part of the 
Newton Fallowell climate change 
initiative and a commitment to plant 
a further 6,000 throughout 2021 

Focus for the future
 » To continue to attract new franchise 

owners to the Group

 » To open offices in new territories

 » To facilitate the resale of existing 

property franchise offices

 » To extend our financial services 

network of advisers across the UK

Focus for the future
 » Encourage collaboration between 
property franchises and financial 
advisers to maximise conversion 
of mortgage leads

Focus for the future
 » Increasing national advertising 

spend with Google to maximise 
brand awareness and generate 
more market appraisals

 » Build on the collaboration with 

 » Launch new website for the 

The Nottingham to offer financial 
services to its members

 » Extend the range of 

property-related services offered 
through our franchise networks 

Belvoir brand

 » Launch a sophisticated new email 

marketing platform allowing 
franchisees to produce agile 
content marketing campaigns

LINKS TO KPIs

LINKS TO RISKS

LINKS TO KPIs

LINKS TO RISKS

LINKS TO KPIs

LINKS TO RISKS

1

6

2

7

3

8

4

5

9 10

A

B C

D E

F

1

6

2

7

3

8

4

5

9 10

A

B C

D E

F

1

6

2

7

3

8

4

5

9 10

A

B C

D E

F

Annual report and accounts 2020

15

Our key performance indicators (KPIs)

Measuring our performance

The Group tracks a series of financial and non-financial metrics that 
demonstrate the progress we are making. These have been discussed 
in further detail throughout the Strategic report.

LINKS TO STRATEGY

FINANCIAL KPIs

1

2

3

4

5

Group acquisitions 
strategy

Assisted acquisitions 
programme

Recruitment

Diversification

Marketing and PR

Learn more about our  
strategy from page 14

MSF (£m)

£9.1m

+3%

8.5

7.9

6.4

8.8

9.1

Net financial services commission (£m)

£2.8m

+12%

2.8

2.5

1.2

0.7

0.3

16

17

18

19

20

16

17

18

19

20

Definition
Fees to the franchisor based on 
a percentage of franchisee revenue

Definition
Commission receivable on financial services 
less commission payable to advisers

Comment
3% growth with lettings up 2% and sales 
up 9%, with sales benefitting from the 
acquisition of the Lovelle network

Comment
Reflects 36 net increase in financial advisers 
with 26 having joined in H2

LINKS TO STRATEGY

1

2

3

4

5

LINKS TO STRATEGY

1

2

3

4

5

Profit before tax (£m)

£6.7m

+20%

3.9

2.4

6.7

5.51

5.6

EPS (p)

15.1p

+14%

8.6

5.7

15.1

12.91

13.3

16

17

18

19

20

16

17

18

19

20

Definition
Profit before tax arising from 
ongoing operations

Definition
Earnings per share equates to retained 
profit divided by the number of shares

Comment
Organic growth and increased profitability 
associated with the acquisition of Lovelle

Comment
Increase in EPS reflecting enlarged 
Group and increased profitability

LINKS TO STRATEGY

1

2

3

4

5

LINKS TO STRATEGY

1

2

3

4

5

16

Belvoir Group PLC

1.   2018 included net exceptional credit of £0.6m.

STRATEGIC REPORTNON-FINANCIAL KPIs

Number of franchise offices (#)

Average MSF per office (£)

Number of managed properties (#)

318

+2%

302

300

300

313

318

£29,500

0%

28.3k

26.3k

24.1k

29.5k

29.5k2

65,065

+2%

55.8k

58.0k

62.8k

64.0k3

65.1k

16

17

18

19

20

16

17

18

19

20

16

17

18

19

20

Definition
All our franchised offices have a physical 
high street presence

Definition
Total MSF divided by the number 
of franchised offices

Comment
Increased high street presence reflects 
addition dual-branded The Nottingham 
Building Society branches

Comment
Focus on growth through diversification 
and acquisition has increased the average 
size of our offices

Definition
Total number of properties managed 
on behalf of landlords within the Group

Comment
Growth relates to the additional Lovelle 
portfolio of managed properties

LINKS TO STRATEGY

1

2

3

4

5

LINKS TO STRATEGY

1

2

3

4

5

LINKS TO STRATEGY

1

2

3

4

5

2.  Excludes NBS branches.

3.  Amended following 2020 data cleansing.

MSF p.a. from assisted acquisitions (£)

Number of financial advisers (#)

Number of mortgages arranged (#)

£153,000

-74%

643k

580k

351k

243k

153k

16

17

18

19

20

202

+22%

13

16

202

166

123

37

12,094

+29%

12.1k

9.3k

2.7k

1.4k

0.5k

17

18

19

20

16

17

18

19

20

Definition
Additional MSF p.a. arising from the 
assisted acquisitions programme

Definition
The number of advisers operating within 
Brook at the year end

Definition
The number of mortgages written 
for clients of Brook during the year

Comment
Covid-19 disrupted the flow of deals 
with uncertainty temporarily impacting 
on the appetite to transact

Comment
Brook extended its footprint of advisers 
and is now working with 141 Group offices

Comment
Increased adviser numbers and lead 
sources resulting in increased written 
mortgage business

LINKS TO STRATEGY

1

2

3

4

5

LINKS TO STRATEGY

1

2

3

4

5

LINKS TO STRATEGY

1

2

3

4

5

Annual report and accounts 2020

17

Environmental, social and governance

Understanding how Belvoir can 
contribute to a better future

Belvoir is committed to embedding ESG initiatives into the core values of the 
Group creating a force for positive change.

OUR ENVIRONMENT

OUR VALUES

In operating a franchise business model, the Belvoir Group does not 
have a significant environmental impact. However, the Board is mindful 
of good environmental practices and has taken the following steps to 
minimise our impact on the environment, and is reviewing what further 
initiatives could be introduced.

Actions
Green working group
We have formed a working group to develop our sustainability strategy, 
to review good environmental practices, to consider how best to 
implement these internally and also to share and encourage similar 
behaviour with other stakeholders, including our franchisees and our 
landlords. 

Minimising waste
We have instigated a recycling waste collection and have replaced single 
use plastic drinking cups with glasses where possible and recyclable cups 
otherwise. 

Promoting a zero carbon commute
We operate a cycle to work scheme open to all employees to encourage 
good health as well as reducing emissions from a daily car commute.

Reducing carbon pollution
Through our “plant-a-tree” initiative for every Newton Fallowell house 
sale, we have planted over 5,000 trees in 2020.

Initiatives under review
Electric cars 
Where practicable we intend to switch to electric pool and company 
cars. This will involve installing an electric charging point at our Central 
Office for the pool cars parked there overnight. The barrier for switching 
to electric pool cars for our corporate-owned shops is the availability of 
charging points in the local public car parks where our cars are parked 
overnight. We anticipate such availability improving over time.

Energy
We will be reviewing the possibility of switching to energy-saving lighting 
and heating for our offices.

Franchisees
We aim to engage with our franchisees to identify and share good 
environmental practices.

Landlords
We intend to prepare a guide for landlords on how to make their 
properties more energy-efficient.

We believe in embracing the highest business morals 
and ethics in dealing with all stakeholders: our investors, 
our franchisees, our staff and our clients. Our core 
values of delivering excellent customer care and a 
quality, professional service, and being open and 
transparent when dealing with our stakeholders have 
been key to our success throughout our 25-year history.

Collaboration

Our mutual success relies on our property and 
financial services networks collaborating, all 
supported by our Central Office team.

Entrepreneurial

Our model is underpinned by networks of 
highly motivated business owners.

Agility

Each office is in control of its own operations 
so is more able to react to local market and 
sector-wide conditions.

Professional development

We see the training and development of our 
staff, our franchisees and our advisers as critical 
to the success of our business.

Integrity

We recognise that homes are of paramount 
importance to our customers so trust and integrity 
are essential in supporting our customers on their 
property journey.

18

Belvoir Group PLC

STRATEGIC REPORTOUR SOCIETY

Our people comprise a highly skilled team of employees, property franchisees and financial services advisers who understand that 
trust, confidence and communication are of paramount importance when advising customers on their home and any associated 
mortgage. Our business would not thrive without exceptional people who exceed expectations.

OUR EMPLOYEES

Belvoir is committed to recruiting, developing, retaining and 
rewarding highly motivated people who are talented, creative and 
focused on delivering excellence. Belvoir believes that human capital 
management is critical in building a successful team and invests in a 
high degree of employee engagement in order to attract and retain 
professional staff with the requisite skills. In 2020 we invested in a 
mini-MBA course to enable 15 of our Senior Management Team 
to develop in their roles.

Of particular concern as a result of the pandemic is the opportunities 
available to young people. During 2020 Belvoir recruited three new 
apprentices and was accepted as a Kickstart Scheme Gateway on 
behalf of the Group with a view to creating 40 jobs for young people 
at risk of long-term unemployment. 

OUR FRANCHISEES

Our franchisees’ ability to develop relationships built on trust 
and quality service lies at the heart of our success. A key part 
of our training programme focuses on our franchisees better 
understanding themselves and how they interact with other people 
so that they can develop strategies for building strong and enduring 
relationships with their customers. 

Supporting the local communities in which we operate is 
important to our Group. In 2021 we knew that lots of families 
were having a tough time with many relying on their local food 
bank. The Belvoir Group joined in with the Agents Giving initiative 
to unite estate and lettings agents across the UK to help those 
who were struggling, with our offices acting as collection points 
for food donations from their staff, clients, contractors and 
passers-by. Our collection point at Belvoir Grantham donated 
189kg of food plus £400 to its local food bank.

BEING SOCIALLY RESPONSIBLE

The Board was grateful to have received valuable Government 
Covid-19 support at the height of the pandemic under the 
Coronavirus Job Retention Scheme and through small business 
grants, that enabled the Group to retain staff during this very 
difficult period. However, given the Group’s resilient trading, 
which has benefitted from the Government’s strategy to support 
the property market during the pandemic, the Board took the 
socially responsible decision to repay in full the £260,000 Covid 
furlough monies and grants received.

4 staff

sponsored under the Apprenticeship Scheme

92 meetings

held by our regional networking groups

189kg

of food donated

Annual report and accounts 2020

19

Environmental, social and governance continued

OUR VALUES IN ACTION

David Spackman
Managing Director, Newton Fallowell

Ben and Daisy Davies
Joint Franchisees, Belvoir Swansea

Inderpal Dhillon 
Joint Franchisee, Northwood Newcastle 

My estate agency career began, aged 16, 
in the print room of Countrywide in 
Camberley Surrey 39 years ago. Within 
two years I was managing my first branch 
and subsequently went on to hold senior 
roles within independent, franchised and 
corporate firms, giving me an all-round 
experience.

Having operated my own property and 
recruitment franchise for five years, I joined 
Belvoir in 2008 as Head of Franchise 
Recruitment. In 2011 I was enticed away to 
join Newton Fallowell, a highly respected 
regional franchise estate agency network, 
as Franchise Director with a shareholding 
in the company. Life went almost full circle 
when in 2015 the Belvoir Group acquired 
Newton Fallowell.

Newton Fallowell has since flourished with 
our franchisees benefitting from incredible 
Group business support and the 2020 
acquisition of Lovelle marking another 
exciting chapter in its history. Having been 
appointed Managing Director in 2019, I 
now have responsibility for the combined 
Newton Fallowell and Lovelle network of 
54 branches. I am extremely proud of our 
franchisees, who excelled themselves in 
2020, achieving record sales figures, and 
taking advantage of all opportunities for 
business growth.

In 2020 we celebrated ten years as Belvoir 
Swansea by opening a third office in Sketty 
and expanding into financial services. 
Running a franchise as a couple has its 
challenges, especially in achieving a work/
life balance as it’s all too easy to find 
ourselves talking “Belvoir” at home. On the 
upside, running our own businesses has 
given us the flexibility needed to juggle 
work with a young family. 

Our complementary skill sets, with Daisy 
overseeing operations and Ben focusing 
on sales and financial services, have been 
key to how we have successfully grown 
our business. Having started as a lettings 
only agency, we launched sales in 2017 
and within three years sales accounted 
for 25% of our revenue. This gave us the 
confidence to team up with Mortgage 
Advice Bureau, and take on an in-house 
mortgage adviser who covers all three 
offices in Swansea, Mumbles and Sketty. 
We look forward to developing financial 
services further in 2021.

Although the pandemic was a difficult and 
fluid situation, we were really happy with 
the support Central Office provided – and 
being able to lean on other franchisees 
within the Belvoir family.

My journey as a franchisee began three 
years ago when Aman Singh and I jointly 
acquired the Northwood Newcastle office. 

We are both very entrepreneurial so 
jumped at the chance to acquire Bowes 
Mitchell in 2020 adding 224 rental 
properties to our portfolio, With a total of 
over 500 properties, we became one of 
the largest agents in the area. This was our 
target for 2021, so to achieve this a year 
ahead of target was amazing. Bowes 
Mitchell has an excellent reputation for 
sales, so with the recovery of the sales 
market post the first lockdown, we have 
been extremely busy.

We now have a team of 20 people 
working across both offices and we are in 
the process of rebranding and integrating 
the new business into the Northwood 
brand, as well as consolidating our position 
in the market. One of the great things 
about being part of a franchise is our ability 
to call on the support of Belvoir’s Central 
Office team, which was absolutely 
invaluable during lockdown. Buying 
Northwood Newcastle has been one 
of the best things we have ever done.

Values in action:

Values in action:

Values in action:

Collaboration

Collaboration

Entrepreneurial

Integrity

Professional development

Agility

Learn more about our 
business model from page 12

Learn more about our strategy 
from page 14

Learn more about our people 
from page 19

20

Belvoir Group PLC

STRATEGIC REPORTHOW WE ENGAGE WITH OUR STAKEHOLDERS

DIRECTORS’ SECTION 172 STATEMENT

Businesses do not operate in isolation. Without a good 
understanding of who the key stakeholders are and their needs, 
a business will fail to deliver sustainable value to shareholders 
and other stakeholders.

The Directors take their duties under Section 172(1) of the 
Companies Act 2016 seriously and consider that they have acted 
in the way they consider, in good faith, would promote the 
success of the Company for the benefit of its members as a 
whole, having regard to the stakeholders and matters set out in 
Section 172(1) (a–f) in the decisions taken during the year ended 
31 December 2020. We set out on page 1 our aim to support 
customers throughout their property journey. We do this 
primarily through our franchisees and our network of financial 
advisers. The Board considers its key stakeholders to be its 
franchisees and financial advisers, employees, the communities 
in which we operate, shareholders and regulators. The Board 
takes seriously the views of these stakeholders in setting and 
implementing our strategy. To the extent that it is relevant, in 
addition to the stakeholders discussed below, the impact on 
the environment and the communities in which the Group 
operates is considered when making decisions.

The two key decisions in 2020 were:

Acquisition of Lovelle. This enabled the Group to extend its 
reach into North Lincolnshire and the Humber providing valuable 
operational and business development support to the franchisees 
within the Lovelle network and enhancing the quality of services 
available to the local community in meeting their property 
aspirations, whilst providing an incremental return to investors.

Covid-19 response. The decisions taken by the Board were 
aimed at safeguarding the wellbeing of our franchisees, advisers, 
staff, customers and local communities, whilst securing the 
ongoing viability of our business and protecting shareholder value.

We set out below how we have engaged with key stakeholders 
which provides valuable input into the Board’s decision making. 
This engagement sets the context for the strategy set out on 
pages 14 and 15. In particular our engagement with shareholders 
has influenced our acquisition, capital structure and dividend 
policy. Our engagement with our franchisees has influenced our 
assisted acquisitions programme, our diversification into financial 
services and the roll out of our new technology programme. Our 
employees are fundamental to the execution of our strategy. We 
aim to be a responsible employer providing a fair package of pay 
and benefits including opportunities for personal development 
and sharing in the financial success of the Group.

OUR APPROACH

Franchisees 
and advisers

 » Periodic meetings are 

held with their dedicated 
Business Development 
Manager to build 
relations and to provide 
business support.

 » Regional networking 
groups and an annual 
conference enabling 
franchisees to meet 
and share ideas.

 » In 2020 the above 

periodic and regional 
meetings were held 
on Zoom. These were 
well attended and 
proved to be 
very effective.

 » Prompt updates 

from our Operations 
Director on all 
legal, compliance 
and Covid-19 
regulatory changes.

Employees

Communities

 » All staff have an annual 
personal development 
review and regular 
one-to-one meetings 
with their line manager 
to monitor 
performance against 
the agreed plan.

 » The CEO and CFO hold 
meetings once a year 
with each department 
and conduct 
twice-yearly 
Company-wide 
briefings, enabling 
sharing of information 
and gathering of 
employee feedback.

 » Senior and long-serving 
staff are incentivised 
through the Company 
Share Option Plan. In 
January 2020, options 
over 285,689 shares 
were issued to 
long-serving staff.

 » Since 2016 our Central 
Office has supported 
six young people from 
our local community 
through the 
Apprenticeship 
Scheme. A further three 
apprentices were 
recruited in 2020.

 » In 2020 Belvoir and 
Newton Fallowell 
sponsored two lanes 
in the Grantham 
Swimarathon, an event 
that raises around 
£30,000 for local 
charities and good 
causes.

 » Newton Fallowell 

planted 5,000 trees, 
one for every house 
sold by its network 
in 2020, and has 
committed to planting 
a further 6,000 in 2021.

Shareholders

 » Virtual investor 

presentations at the 
time of our preliminary 
and interim results 
enabled our institutional 
and private investors 
direct access to our 
CEO and CFO.

 » All recorded CEO 

interviews are made 
available online through 
our PLC website, 
belvoirgroup.com.

 » Throughout the year, 
we provided clear 
guidance to 
shareholders.

 » We shared decisions 
with the relevant 
stakeholders regarding 
the dividend policy 
and repayment of 
Government 
Covid-19 support.

Regulators

 » We attend quarterly 
meetings of The 
Lettings Industry 
Council, an industry 
group at the forefront 
of communicating with 
the Ministry of Housing 
Communities and Local 
Government.

 » Our Chairman, 

Michael Stoop, is 
a non-executive 
director of The 
Property Ombudsman 
and also chairman of 
its Industry Forum.

 » Belvoir participates in 
all discussions on key 
industry legislation and 
regulatory changes, 
the current focus 
concerning the new 
regulations proposed 
in the RoPA report.

Annual report and accounts 2020

21

Risk management

How we manage risk

As with all businesses, we face a wide range of risks and uncertainties on a daily basis. 

Principal risks and uncertainties
The Board has determined the most 
significant risks to achieving the business 
objectives, including those that would 
threaten its business model, future 
performance, solvency or liquidity. The 
table opposite summarises these principal 
risks and how they are managed or 
mitigated. The risks listed do not comprise 
all those associated with the Group and 
are not set out in any order of priority. 
There could be additional risks and 
uncertainties that are not presently 
known to management or currently 
deemed to be less material, which 
may also have an adverse effect on 
the business.

Going concern statement 
The ongoing impact of the Covid-19 pandemic has been considered by the Directors in light 
of the operating resilience demonstrated by the business during 2020, the expectation that 
most UK Covid-19 restrictions will have been lifted later in 2021 and concerns over the 
possible long-term impact on the wider economy. The Directors have revised the forecasts 
for the Group taking into account the potential ongoing impact of Covid-19 on trading 
over the twelve months from the date of signing the financial statements. Sensitivities 
have been applied to the base case model to reflect the possibility of an ongoing lockdown 
scenario with minimal impact on lettings income and moderately lower levels of income 
from sales and mortgage activity but no reduction in headcount or other overheads and 
no change in terms of business with franchisees. Under all scenarios, which incorporate 
the acquisition of Nicholas Humphreys for cash, there is substantial headroom to 
continue operating within the banking facilities and in compliance with covenants.

Furthermore, a reverse stress test has been carried out against the base case model which 
demonstrates that, even without changing other parameters such as overheads and 
dividend payments, it would require a very substantial reduction in revenue, inconsistent with 
the recurring revenue nature of the business model, for the bank covenants to be breached.

After consideration of these forecasts and making appropriate enquiries, the Directors 
have a reasonable expectation that the Group will be able to continue in operation and 
meet its liabilities as they fall due.

LINKS TO STRATEGY

1

2

3

4

5

Group acquisitions 
strategy

Assisted acquisitions 
programme

Recruitment

Diversification

Marketing and PR

Learn more about our  
strategy from page 14

OUR RISK MANAGEMENT FRAMEWORK

BOARD OF DIRECTORS

 » Leadership of risk management, sets 
strategic objectives and risk appetite 
and monitors performance

 » Accountable for the effectiveness of 
the Group’s internal control and risk 
management processes

AUDIT COMMIT TEE

EXECUTIVE DIRECTORS

OPERATIONS BOARD

 » Communicate and 

disseminate risk policies

 » Support and help 

operating companies 
to assess risk

 » Encourage open 

communication on risk 
matters

 » Assess materiality of 

risks in the context of 
the whole Group and 
monitor mitigation 
and controls

 » Defines risk management 
roles at operational and 
project level

 » Uses approach to risk 
as an explicit part of 
decision making and 
management of external 
relationships

 » Continuous identification 
of risk, assurance and 
self-assessment

 » Delegated 

responsibility from the 
Board to oversee risk 
management and 
internal controls

 » Oversees the 

effectiveness of the 
Group’s internal 
control and risk 
management 
processes

 » Monitors the 

independence and 
expertise of the 
external auditor

22

Belvoir Group PLC

STRATEGIC REPORTPotential impact

Mitigating activities

Change in risk

ABILITY TO GENERATE PLANNED REVENUE AND PROFIT GROWTH

The medium-term impact of Covid-19 on 
the economy could have a negative impact 
on our ability to grow as planned.

The risks associated with Covid-19 and its 
impact on the wider economy are regularly 
reviewed by the Board and mitigating action 
is taken wherever possible. Given the Covid-19 
risks to our business arise due to extraneous 
factors, there may be limits to the level of 
direct action that can be taken. However, the 
Board will be prioritising the work of our 
Business Development Managers to support 
franchisees and advisers in adapting their 
businesses as necessary.

No change in risk 
Our franchise business model has proved 
to be resilient to Covid-19 throughout 2020, 
and we will continue to support franchisees 
to help them overcome any contraction in 
the property market as we emerge from 
the pandemic.

Links to strategy

1

2

3

4

5

ABILITY TO RECRUIT AND RETAIN SKILLED FRANCHISEES AND FINANCIAL ADVISERS

The ability of the Group to attract new 
franchisees and advisers with the appropriate 
expertise and skills, in available and suitable 
locations, cannot be guaranteed. 

The Board continually monitors the 
performance of the recruitment team and 
is focused on identifying innovative ways 
of attracting successful new joiners. The 
recruitment marketing message has been 
refreshed to ensure that Belvoir attracts the 
widest possible range of people irrespective 
of age, gender and race.

Decrease in risk 
The unprecedented market conditions have 
created an environment where people are 
looking for alternative employment models 
which has increased interest from potential 
new franchisees and financial advisers.

Links to strategy

1

2

3

4

5

REPUTATIONAL RISK

The Group’s reputation, in terms of the 
service it and its franchisees/advisers provide, 
the way in which it and its franchisees/
advisers conduct their business, and the 
financial results which they achieve are 
central to the Group’s future success. Failure 
by the franchisees/advisers to meet the 
expectations of their customers may have 
a material impact on the reputation of the 
brands within the Group.

New joiners are subject to an intensive 
training programme and subsequent 
monitoring and support from a dedicated 
business development mentor. The Group 
also offers ongoing training courses to 
ensure continuing professional development.

No change in risk 
Our franchisees and advisers are both subject 
to ongoing training and compliance which 
minimises reputational risk.

Links to strategy

1

2

3

4

5

ABILITY TO EXECUTE OUR ASSISTED ACQUISITIONS STRATEGY

The Group needs to continue to identify suitable 
acquisition targets for its franchisees and help 
to source the necessary funding through its 
assisted acquisitions programme. The downturn 
in the property market caused by Covid-19 did 
impact the appetite of: franchisees to make a 
portfolio acquisition; funders to support such 
transactions; and owners to sell their business 
during unstable trading conditions.

The Board will continue to operate the 
assisted acquisitions programme so as to 
put our franchisees in the strongest position 
to capitalise on such opportunities once 
trading recovers. 

Increase in risk 
We anticipate that the appetite for 
acquisitions will remain lower than pre-
Covid-19 until a normal level of trading 
resumes, as vendors are not confident of 
securing the best price for their business 
against 2020 trading. 

Links to strategy

1

2

3

4

5

LEGISLATIVE AND REGULATION CHANGES

The Government has clearly signalled that 
it intends to professionalise the sector with 
recommendations made within the RoPA 
report. This will introduce qualifications for 
property agents with no “get out” clause for 
experienced agents, licensing of agents and 
a new code of practice for the sector.

The Board welcomes the proposed changes 
aimed at professionalising the sector. Our 
support system already covers in-depth 
upfront and ongoing training of all our 
franchisees and financial advisers. We also 
have a comprehensive system of audit and 
compliance to ensure best practice.

Decrease in risk 
The recommendations of the RoPA report 
might deter new entrants to the sector and 
provide opportunities for professionally run 
reputable businesses.

Links to strategy

1

2

3

4

5

ONLINE THREAT

The market share for online agencies offering 
a low-cost solution increased to around 10% 
in 2020 due to traditional agencies being 
closed for two months. The Group needs 
to ensure that it can meet the demands of a 
new generation of landlords, tenants, buyers 
and sellers for whom a technical platform 
is second nature, and for whom a physical 
office presence is less critical.

The pandemic accelerated use of technology 
by both agents and the public. The Group 
is rolling out a better technology platform 
aimed at improving the customer journey by 
giving landlords, tenants, buyers and sellers 
greater online visibility and interaction. 

No change in risk 
The long-term viability of online agencies is 
yet to be proved with much less willingness 
to continue funding unproven models. The 
winning formula will combine excellent 
customer service with good use 
of technology.

Links to strategy

1

2

3

4

5

Annual report and accounts 2020

23

Financial review

Providing clear guidance 

In what was a difficult year to forecast, we aimed to give clear guidance throughout the year, 
ultimately delivering a strong set of financial results.

Revenue
Group revenue in 2020 increased by £2.4m 
to £21.7m (2019: £19.3m), of which £1.1m 
reflected the acquisition of Lovelle in 
January 2020 and £1.3m arose from 
growth in the underlying business.

MSF, our key underlying revenue stream 
from franchisees, increased by 3% to £9.1m 
(2019: £8.8m) with lettings MSF up 2% to 
£7.5m (2019: £7.3m) and MSF from property 
sales up 9% to £1.6m (2019: £1.5m). Our 
Covid-19 financial support package for 
franchisees included the waiver of our 
monthly minimum fees to franchisees which 
reduced total MSF income in 2020 by £0.1m.

Income from corporate-owned offices 
was up £0.9m, which resulted from the 
acquisition of the Lovelle network comprising 
five corporate-owned offices. As stated at the 
time of acquisition, it was the Board’s 
intention to find a franchise solution for these 
offices. All but one was franchised during the 
year with Lovelle Grimsby Lettings being 
franchised mid-January 2021. Of these, four 
were sold to the respective branch managers 
and one was rebranded to Newton Fallowell. 
Also, in 2020 we resold the Northwood 
Glossop portfolio, which had been brought 
back in-house in 2019, to an adjacent 
franchisee. As a result, revenue from these 
offices has been reported as £0.9m from 

24

Belvoir Group PLC

assets held for sale. Going forward, the 
contribution from these offices will be in the 
form of MSF and reported as part of our 
continuing operations. The Group continues 
to operate two corporate-owned offices, 
Belvoir Grantham and Newton Fallowell 
Grantham, both of which remain profitable 
and will be retained long term. 

Revenue from franchise sales in 2020 was 
£0.3m (2019: £0.2m). We opened seven 
(2019: six) new offices in 2020, of which 
five resulted from an existing franchise 
owner opening an additional office, one 
from a conversion by an independent agent 
and one from an assisted acquisition by a 
new franchise owner. We also saw three 
(2019: eight) existing franchisees sell their 
business to a new franchise owner and 
four Lovelle corporate-owned offices 
being acquired by an existing franchisee 
or the branch manager.

Other income was relatively unchanged 
at £0.4m (2019: £0.5m).

Overall, our property division achieved 12% 
revenue growth with the ratio of lettings to 
sales at 78:22 (2019: 80:20) with the slight 
shift towards sales reflecting the acquisition 
of Lovelle, a predominantly estate 
agency network.

Revenue from our financial services division 
was up 14% to £9.7m (2019: £8.5m) resulting 
from the expansion of our network; this 
increased by 36 advisers to 202 (2019: 166) 
with over 70% of the recruitment achieved 
in the second half of the year.

Gross profit
Gross profit increased by 12% to £14.8m 
(2019: £13.2m) with the gross profit ratio 
by business activity, lettings 60%, sales 
17%, financial services 19% and other 4% 
(2019: 61%:16%:19%:4%), reflecting the 
significant bias towards our recurring 
lettings income stream.

Administrative expenses
Administrative expenses increased by 
£0.6m to £8.2m (2019: £7.6m) including 
£0.9m of additional costs associated with 
the Lovelle acquisition. This comprised 
£0.8m incurred in operating five Lovelle 
corporate-owned estate and lettings 
agencies, and £0.06m amortisation 
charge in respect of the associated 
acquired intangibles.

Within administrative expenses there 
is a charge of £0.4m (2019: £0.2m) 
associated with the share options issued 
to Directors and certain staff between 
2014 and 2020. Full disclosure is detailed 
in note 27 to the accounts.

The underlying Belvoir business reported 
overheads savings of £0.5m resulting from 
a reduction in headcount at the start of 
the pandemic to match foreseeable needs, 
home-based working, travel limited to 
essential only, negotiated discounts from 
suppliers on services during the lockdown 
that benefitted both the Group and our 
franchisees, and general tight cost control. 

In H1 overheads were reduced by £0.3m 
as a result of a voluntary lockdown salary 
reduction for senior personnel and 
Government Covid-19 financial support 
through the Coronavirus Job Retention 
Scheme and small business grants. All staff 
were reimbursed and all furlough monies 
and grants were repaid to the Government 
in H2.

Operating profit
Operating profit was £6.6m (2019: £5.7m), 
an increase of 17% over the prior year.

Other income
In May 2020, options over 40,000 shares 
in Mortgage Advice Bureau, an AIM-listed 
company, vested. These were sold during 
the year and a gain of £0.1m was 
recognised in other income.

Profit before taxation
Profit before taxation of £6.7m (2019: £5.6m) 
is after interest receivable on franchisee 
loans of £0.2m (2019: £0.2m), which 
is regarded by the Group as part of 
its ongoing operations to extend the 
network reach.

STRATEGIC REPORTTaxation
The effective rate of corporation tax for 
the year was 20.3% (2019: 16.6%). The 
higher rate of effective tax is in part due 
to the Government’s decision to maintain 
corporation tax at 19% rather than reduce 
to 17% as reflected in deferred tax 
calculations at the end of 2019. 

Earnings per share
Basic earnings per share was up 14% to 
15.1p (2019: 13.3p) based on an average 
number of shares in issue in the year of 
35,100,979 (2019: 34,938,606). When the 
dilutive effect of share options is incorporated, 
the earnings per share was 14.6p 
(2019: 12.9p).

Profit attributable to owners was £5.3m 
(2019: £4.7m).

Dividends
Following the Board’s prudent decision 
to suspend the 2019 final dividend at the 
start of the Covid-19 lockdown, the Board 
reinstated its progressive dividend policy 
at the time of the 2020 interim results. The 
interim dividend of 5.4p (2019: 3.4p), which 
was paid to shareholders on 30 October 
2020, included 2.0p as a partial reinstatement 
of the final dividend for 2019.

The Board is proposing a final dividend 
for 2020 of 5.1p per share (2019: nil) 
which includes a further catch-up dividend 
of 1.3p per share and brings the total 
reinstated 2019 final dividend to 3.3p per 
share. Subject to shareholders’ approval at 
the AGM on 27 May 2021, this dividend will 
be paid on 1 June 2021, based upon the 
register on 23 April 2021. The ex-dividend 
date is 22 April 2021.

In total, the 2020 dividend for the year will 
be 7.2p (2019: 6.7p including the catch-up 
final dividend of 3.3p) with dividend cover 
at 2.1x. The Board aims to offer a reliable 
and growing income stream to investors 
whilst retaining sufficient funds for 
further investment to meet its strategic 
growth objectives.

Cash flow 
The Group continues to achieve a high 
conversion of cash from operations with 
cash of £8.2m from operating activities 
at 110% of EBITDA (2019: 113%). The net 
cash inflow from operations was £6.8m 
(2019: £6.0m) reflecting the enlarged Group. 

The net cash used in investing activities 
was £1.4m (2019: £0.3m):

 » Newton Fallowell Limited acquired the 
trade and assets of the Lovelle network 
which comprised five corporate-owned 
offices and twelve franchised offices, 
for £2.0m cash consideration.

 » Proceeds from the sale of corporate 
offices held for resale was £0.2m.

 » The cash outflow of franchisee loans 
granted was £0.7m (2019: £1.2m) and 
reflects the lower level of assisted 
acquisitions activity in 2020.

 » The cash inflow from repayments to the 
franchise loan book was £0.8m (2019: 
£1.4m). Our financial support package 
for franchisees included a six-month 
capital repayment holiday to those 
franchisees who have borrowed funds 
from Belvoir to grow through our 
assisted acquisitions programme. 
This reduced cash inflow by £0.4m. 

 » Interest received on the franchise loan 

book was £0.2m (2019: £0.2m).

 » Proceeds from the sale of shares 

in MAB was £0.3m.

During 2020 £0.9m (2019: £0.9m) 
was repaid against the HSBC loan and 
associated finance costs were £0.3m 
(2019: £0.3m). Dividend payments totalled 
£1.9m (2019: £2.5m). As a result, net cash 
outflow from financing activities totalled 
£3.1m (2019: net cash outflow of £4.0m). 

Liquidity and capital resources
At the year end the Group had cash 
balances of £5.9m (2019: £3.6m) and 
a term loan of £9.6m (2019: £10.5m). 
The HSBC facility is repayable at £0.9m 
per year in half yearly repayments until 
March 2023 followed by a final repayment 
of £7.9m. Bank covenants are set at 
dividend cover of greater than 4.0 and 
the debt service ratio at greater than 1.2, 
within which the business is forecast to 
operate with substantial headroom.

Unearned indemnity commission
Associated with our growing financial 
services division is the accounting treatment 
of unearned indemnity commission. This 
comprises three elements: 

 » The Group accounts for amounts 

withheld by Mortgage Advice Bureau 
from weekly commission payments in 
respect of unearned indemnity commission 
within other debtors. At the year end this 
balance was £1.3m (2019: £1.2m).

 » Revenue is reduced to reflect the 

estimated clawback of commission by 
Mortgage Advice Bureau arising on the 
cancellation of life assurance policies 
within four years following inception and 
a refund liability is recognised for unearned 
indemnity commission. At the year end 
the refund liability was £1.3m (2019: £1.1m).

 » Also, on a weekly basis the estimated 
clawback of commission recoverable 
from our financial advisers is accounted 
for within other debtors. At the year end 
this balance was £0.5m (2019: £0.4m).

Post-year-end acquisition
In March 2021 the Group acquired 
White Kite Holdings 2021 Limited, the 
holding company of White Kite Limited 
and Nicholas Humphreys Franchise 
Limited, which together operate 
“Nicholas Humphreys”, a predominantly 
franchised lettings network of 18 
franchised and three corporate-owned 
offices operating nationwide. The overall 
consideration for the acquisition was 
£4.0m which was satisfied in cash from 
existing cash reserves. In the year to 
31 March 2020 Nicholas Humphreys, as 
acquired, recorded revenue of £2.8m and 
operating profit of £1.0m and at that date 
had net assets of approximately £0.1m.

Going concern
The Group continues to operate from 
a sound financial platform and is strongly 
cash generative. The opening cash 
balance of £5.9m enabled the Group 
to acquire the Humphreys network in 
March 2021 for cash. Whilst the Group has 
demonstrated excellent resilience during 
the Covid-19 pandemic, the Board has 
nonetheless revisited its forecasts against a 
range of possible downside outcomes and 
has concluded that the Group has adequate 
resources to continue in operational 
existence, to meet its financial obligations 
including the 2020 bank loan repayment 
of £0.9m and to operate within its bank 
covenants for the foreseeable future.

Key performance indicators
The Group uses a number of key financial 
and non-financial performance indicators 
to measure performance, which are 
regularly reviewed by the Board to ensure 
that they remain relevant to the Group’s 
operations. These have been discussed in 
detail throughout the Strategic report and 
are illustrated on pages 16 and 17.

Louise George
Chief Financial Officer

The Strategic report is contained on 
pages 1 to 25. It was approved by the 
Board on 9 April 2021.

Annual report and accounts 2020

25

Board of Directors

An experienced Board

Belvoir has a highly experienced Board of Directors with a commitment 
to driving profitability and long-term shareholder value. The Directors of 
the Company who were in office during the year up to the date of 
signing the financial statements were:

MICHAEL STOOP

DORIAN GONSALVES

LOUISE GEORGE

MARK NEWTON

Non-Executive Chairman

Chief Executive Officer

Chief Financial Officer

Executive Director

Appointment 
March 2018

Appointment 
October 2011

Appointment 
June 2014

Appointment 
March 2016

Experience 
Dorian has extensive experience 
in the property industry having 
spent seven years with 
Countrywide before joining 
Belvoir in 2005 as Business 
Development Manager. 
Appointed Sales Director a year 
later and subsequently Chief 
Executive Officer, Dorian also 
spent five years as a director of 
The Property Ombudsman. 
Dorian has a deep understanding 
of franchising and the strategic 
vision to deliver a successful 
franchise operation.

Key skills 
Strategic business planning/
franchising/people management

Experience
Louise is a Chartered Accountant 
having qualified with Ernst & 
Young in 1991. She has over 
18 years’ board-level experience 
with AIM-listed companies 
overseeing a wide range of 
corporate transactions. Over 
the past six years Louise has 
undertaken the seven significant 
acquisitions for the Group. 
Louise, who is also a Chartered 
Secretary, serves as Company 
Secretary to the Group.

Key skills 
Financial management/mergers 
and acquisitions

Experience
Mark, a Chartered Surveyor, 
has 45 years’ experience of 
estate agency. He joined Black 
Horse Agencies in 1984 and 
subsequently was appointed 
managing director of Legal & 
General Estate Agents. In 1999 
Mark established Newton 
Fallowell, which he built into 
a network of 30 franchised 
offices before selling to Belvoir 
in July 2015. Mark has Board-level 
responsibility for the diversification 
into financial services.

Key skills 
Estate agency/financial services

Experience
Michael has over 45 years’ 
experience of the franchise 
property market, initially with 
Winkworth as both a franchisee 
and as the group managing 
director. This was followed by 
22 years as managing director 
of Legal and General’s estate 
agency network, Xperience, 
which he was instrumental in 
converting into a wholly 
franchised network of 95 offices. 
In 2014, this was sold to The 
Property Franchise Group plc, 
where Michael was group 
managing director until he 
stood down in 2016.

Key skills 
Estate agency/franchising

Committee membership 
Audit Committee member 
Remuneration Committee 
Chairman

Learn more about our 
governance from page 27

Learn more about our Audit 
Committee from page 33

Learn more about our 
Remuneration Committee 
from page 34

Learn more about our 
stakeholder engagement 
from page 21

26

Belvoir Group PLC

CORPORATE GOVERNANCEIntroduction to corporate governance

Promoting a culture  
of good governance

At Belvoir we recognise that high standards of corporate 
governance underpin our continuing success.

PAUL GEORGE

Non-Executive Director

Appointment 
June 2018

Experience
Paul has extensive experience in 
audit, reporting and governance 
having, until April 2020, spent 16 
years as an executive director at 
the Financial Reporting Council 
(FRC), most recently responsible 
for corporate governance and 
reporting. Prior to the FRC, Paul 
was an executive director of 
MCG PLC and an audit partner 
at KPMG. Paul is also a partner 
of Board Excellence, a business 
providing Board advisory services.

Key skills 
Corporate reporting/corporate 
governance

Committee membership 
Audit Committee Chairman 
Remuneration Committee member

The Directors confirm that:

 » so far as each Director is aware, there 
is no relevant audit information of 
which the Group and Company’s 
auditor is unaware;

 » the Directors have taken all the steps 

that they ought to have taken as 
Directors in order to make themselves 
aware of any relevant audit information 
and to establish that the auditor is 
aware of that information; and

 » the Directors are responsible for 

the maintenance and integrity of the 
corporate and financial information 
included on the Company’s website. 
Legislation in the United Kingdom 
governing the preparation and 
dissemination of financial statements 
may differ from legislation in 
other jurisdictions.

High standards of corporate governance 
continue to be a key priority for the 
Belvoir Board. We continually review the 
framework within which we operate and 
the processes implemented to ensure 
that they reflect the complexities of our 
business and, whilst acknowledging our 
size, are also capable of adding value as 

the business grows. In 2018 the Board 
adopted the 2018 Quoted Companies 
Alliance Corporate Governance Code 
(the “QCA Code”) as the basis of the 
Group’s governance framework.

The Board sets out the overall strategic 
direction for Belvoir, regularly reviews 
management performance and ensures 
that the Group has the right level of 
resources available to support our 
strategic goals. The Board is satisfied that 
the necessary controls and resources are 
in place such that these responsibilities 
can be properly addressed.

Within Belvoir we promote a culture 
of good governance in dealing with 
all key stakeholders: our franchisees, 
our employees, our customers and 
our shareholders. This section of the 
annual report describes our corporate 
governance structures and processes 
and how they have been applied 
throughout the year ended 
31 December 2020.

Michael Stoop
Non-Executive Chairman

Annual report and accounts 2020

27

Statement of corporate governance

An established Board 
with complementary skills

The Board has adopted the QCA Code as the basis of the Group’s governance 
framework and set out below is a summary of how, at 31 December 2020 and for 
the year then ended, the Company was applying the key requirements of the Code.

Board of Directors
Throughout the year the Board comprised a Non-Executive 
Chairman, three Executive Directors and one Non-Executive 
Director. At every AGM one-third of the Directors must retire by 
rotation. Notwithstanding their small shareholdings, both Michael 
Stoop and Paul George are considered to be independent.

The Board has ten scheduled meetings a year, but meets more 
frequently if required, and has full and timely access to all relevant 
information to enable it to carry out its duties.

The Board reserves for itself a range of key decisions such as 
strategy, acquisitions, significant contracts and internal controls, 
to ensure it retains proper direction and control of the Group, 
whilst delegating authority to individual Directors who are 
responsible for the executive management of the business.

There is a clear division of responsibilities at the head of the 
Company between the Chairman running the Board and the 
Chief Executive Officer running the Group’s operations.

The role of the Chairman is to manage the Board in the best 
interests of its stakeholders, to ensure that shareholders’ views 
are communicated to the Board and to be responsible for 
ensuring the Board’s integrity and effectiveness.

The role of the Chief Executive Officer is to manage the 
Group on a day-to-day basis, to ensure that Board decisions 
are implemented effectively and to develop and propose 
Group strategy to the Board.

The Board considers the current Board structure appropriate for 
the Company. There are processes in place enabling Directors 
to take independent advice at the Company’s expense in the 
furtherance of their duties and to have access to the advice and 
services of the Company Secretary. 

The role of Company Secretary is undertaken by the Chief Financial 
Officer, Louise George, who is a qualified company secretary with 
the skills and capability to deliver this function effectively.

Board Committees
The Board has delegated specific responsibilities to the Audit 
and Remuneration Committees. Given its relatively small size, 
the Board as a whole fulfils the function of the Nominations 
Committee. The Board considers that collectively the members 
of each Committee have the appropriate experience and none 
of them have interests which conflict with their positions on 
the Committees. All Board Committees have their own terms 
of reference, which are available from the Company Secretary 
upon request.

Remuneration Committee
The Remuneration Committee has two scheduled meetings 
a year and is responsible for determining the contractual terms, 
remuneration and other benefits of the Executive Directors. The 
Remuneration Committee comprised Paul George and Michael 
Stoop, who acted as the Chairman. 

Details of the level and composition of the Directors’ 
remuneration are disclosed in the Directors’ remuneration report 
on pages 34 and 35.

Audit Committee
The Audit Committee has three scheduled meetings a year. 
The Audit Committee comprised Michael Stoop and Paul George, 
who acted as the Chairman and is considered to have recent 
and relevant financial and legal knowledge and experience.

Paul George reports in further detail on the work and 
responsibilities of the Audit Committee on page 33. 

Internal control
The Board is responsible for the Company’s system of internal 
control and has delegated the review of its effectiveness to the 
Audit Committee. This is reported on in detail within the Audit 
Committee report on page 33.

Financial reporting
There is a comprehensive planning system, including regular 
periodic forecasts which are presented to and approved by the 
Board. The performance of the Group is reported monthly and 
compared to the latest forecast and the prior period.

28

Belvoir Group PLC

CORPORATE GOVERNANCEBOARD EXPERIENCE

BOARD COMPOSITION, DIVERSITY AND EXPERIENCE

As of the date of this report.

Length of tenure (years)

Composition and roles
The QCA Code provides that the Board should be balanced 
between Executive and Non-Executive Directors and should 
have at least two independent Non-Executive Directors.

16

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Industry experience (years)

45

46

22

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Diversity

60+
20+
45+

Sector experience

3  Executive

1  Non-Executive

1  Non-Executive 
  Chairman

1  Female

4  Male

45%  Property

29%  Franchising

26%  Finance

Main  
Board

Remuneration  
Committee

Audit  
Committee

AT TENDANCE AT MEETINGS

Meetings attended

Total number of meetings

Michael Stoop

Dorian Gonsalves

Louise George

Mark Newton

Paul George

Meetings attended

Meetings missed

Not due to attend

Annual report and accounts 2020

29

 
 
 
 
 
 
 
 
 
 
20
+
20
+
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80
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29
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26
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Statement of corporate governance continued

2020 KEY SHAREHOLDER 

ENGAGEMENTS

January
 » Pre-close trading update 
RNS/CEO video interview

March
 » Preliminary results 

Online meetings/RNS/CEO 
video interview

April
 » Annual report published 

Report

May
 » AGM trading update  

RNS/CEO video interview

 » AGM 

Meeting under Covid-19 conditions

June
 » Proactive Investor Forum 

CEO and CFO online presentation

July
 » Strategic alliance with The Nottingham 

Building Society 
RNS/CEO video interview 

 » Mello Virtual Investor Show 
CEO online presentation 
CEO and CFO Q&A session

 » Pre-close trading update 

RNS

September
 » Interim results 

Meetings/RNS/CEO video interview

 » Retail investor online presentation 

CEO and CFO presentation

 » Shares investor event  

CEO presentation

 » Placing to sell founder shares 

RNS

October
 » 100th assisted acquisition 

RNS

December
 » Trading update 

RNS/CEO video interview

30

Belvoir Group PLC

Relations with shareholders
Keeping investors informed is an essential part of the Company’s corporate 
communications strategy and is achieved by means of an active investor 
relations programme. The aim is to ensure that the Company’s business model, 
strategic goals and future prospects are clearly understood by the investment 
community. The Company operates a high level of transparency with regard 
to its operations by providing consistent information across all channels of 
communication. The Board places a high emphasis on shareholder engagement 
and, through an open and transparent dialogue with shareholders, aims to 
ensure that shareholders’ objectives and views on the Company’s performance 
are understood. The Chairman makes himself available to major shareholders 
on request and periodically attends meetings with and gives presentations to 
shareholders. The CEO conducts interviews covering key events during our 
corporate calendar which are published online and made available through 
our corporate website.

The Group’s corporate website, www.belvoirgroup.com, aims to provide investors 
with the required information to fully understand the business, including the 
annual and interim report, and to potentially make an investment decision. 
The website is regularly reviewed and updated to reflect new information.

All shareholders will receive at least 21 clear days’ notice of the Annual General 
Meeting, which is normally attended by all Directors. Shareholders are invited 
to ask questions during the meeting and to meet with Directors after the formal 
proceedings have ended.

David Horner of Chelverton UK Dividend Trust reported in Share Magazine that 
Belvoir Group was its “most pleased with” stock of 2020.

2020 was a difficult year for dividends, with 
many companies choosing to retain cash 
during the height of the pandemic uncertainty. 
Property franchise group Belvoir (BLV:AIM) was 
not our best performing share price in 2020, 
but the Group managed the challenges of the 
pandemic well.

Management provided clear guidance 
throughout the year and ultimately the strong 
trading performance showcased the underlying 
resilience of the Group’s franchise model.

While the 2019 final dividend was cancelled 
in March, the Group reinstated its progressive 
dividend policy at the interims, and has paid 
two catch-up dividend payments.”

David Horner
Chelverton UK Dividend Trust

CORPORATE GOVERNANCEBOARD EFFECTIVENESS

Board effectiveness is a dynamic process
Our small Board allows us to continually assess the appropriateness of our agendas, 
and the information needed to support the Board’s role in setting strategy, overseeing 
performance and decision making. Building on this ongoing process and the internally 
facilitated review conducted in 2019, the Board has undertaken a further survey to 
assess progress against the actions agreed during the 2019 review and to identify 
any emerging issues.

Results of the survey confirmed that Board considered that 
good progress had been made against all previously agreed 
actions particular in light of the challenges presented by 
Covid-19 and their long-term nature. Looking forward and in 
light of the survey and discussion, the Board has agreed further 
actions to ensure that it remains focused on the strategic 
opportunities available, the identification and mitigation 
of risk and ultimately in meeting stakeholder needs.

In addition to the assessment of the effectiveness of 
the Board as a whole, the Chairman discussed with each 
individual Director their own performance and how they 
can contribute to the continued success of the Group.

OUR COMPANY CULTURE

Belvoir has developed from a family-owned lettings 
agency to the multi-brand Group it is today based 
on the core principle of encouraging individual 
endeavour within a supportive network. This lies 
at the heart of franchising.

Our ethos has always been that of encouraging 
and harnessing both the entrepreneurial spirit of 
our franchisees and advisers and the ambition of 
our employees to achieve their personal goals.

We foster an environment where franchisees and 
advisers are encouraged to learn from others within 
their network whilst also testing out their own ideas 
in the knowledge that they have the wider safety 
net of the Group.

We nurture our staff to develop in their role, 
balancing individual performance with working as 
part of a team. The continual growth of the Group 
has opened up new opportunities for our people 
to progress their career in a dynamic environment 
where going above and beyond is both recognised 
and rewarded.

VALUES IN ACTION:

Collaboration

Annual report and accounts 2020

31

Statement of corporate governance continued

Operations Board
The Operations Board comprises the Executive 
Directors and the heads of each business unit. The 
Operations Board meets monthly and is responsible 
for executing the strategy as set out by the Board. 
This is conducted through two sub-boards: one 
for the property franchise division and one for 
the financial services division. The three Executive 
Directors attend the meetings for both divisions 
to ensure the effective roll out of the strategic 
integration of our property franchise and financial 
services networks.

Each of our senior team is a capable manager with 
considerable sector experience averaging 28 years 
and length of service averaging twelve years.

GROUP OPERATIONS STRUCTURE

Belvoir Group PLC Board

Operations Board

 » Phil Gee 

Northwood, Managing Director

 » Ian Maclean 

Belvoir, Franchise Director

 » David Spackman 
Newton Fallowell, 
Managing Director

 » Dorian Gonsalves 
Belvoir Group PLC, 
Chief Executive Officer

 » Louise George 
Belvoir Group PLC, 
Chief Financial Officer

 » Mark Newton

Belvoir Group PLC, 
Executive Director

 » Michelle Brook

Brook, Managing Director

 » Tim Wood

Brook, Financial Services Director

The Operations Board meets 
monthly and is responsible for 
executing the strategy as set 
out by the Board.”

Property  
franchise division
(comprising Belvoir, Northwood, 
Newton Fallowell and Lovelle)

Financial  
services division
(comprising Brook)

Business development  
support

Acquisitions, recruitment  
and property

Compliance  
and audit

Marketing

IT and legal

SENIOR TEAM DIVERSITY AND EXPERIENCE

As of 31 December 2020.

Gender diversity

Length of service (years)

Industry experience (years)

25+

2  Female

6  Male

4

0
1
–
6

2

5
1
–
1
1

1

1

0
2
–
6
1

5
2
–
1
2

3

2

1

1

0
1
–
1

0
2
–
1
1

0
3
–
1
2

0
4
–
1
3

1

0
5
–
1
4

32

Belvoir Group PLC

CORPORATE GOVERNANCE75
+
J
Audit Committee report

Evaluating the effectiveness 
of the audit process

As Audit Committee Chairman, I have great pleasure in reporting to you 
how we have discharged our responsibilities during the year.

The Audit Committee’s responsibilities are for ensuring the 
integrity of the financial statements of the Group and the 
effectiveness of the Group’s underlying internal controls on 
behalf of the Board. I am a firm believer that to achieve these 
responsibilities the Committee needs an open and transparent 
culture, the required skills and expertise and excellent support. 
We are fortunate in this regard. 

The Audit Committee comprised Michael Stoop and me. We are 
both independent and combine extensive industry knowledge 
with a deep understanding of corporate reporting, governance 
and audit. The Committee receives great support from Louise 
George, our Finance Director, and Julie Wilson, our Group 
Financial Controller, and input from our auditor, which attended 
two meetings during the year. There is an excellent flow of 
information from the Executive Team, an open dialogue on the 
key judgements and respect for the challenge provided by the auditor.

Since I wrote to you last March the Audit Committee has held three 
scheduled meetings. Ahead of the interim results we met to review 
the interim accounts and in particular focused on the key judgement 
matters in preparing the results and in particular the impact of 
Covid-19 including the recoverability of loans to franchisees and the 
underlying financial resilience of the Group. In November we met to 
consider the key risks faced by the Group, the controls to mitigate 
those risks and the audit plan in light of the risks and underlying 
controls. We also discussed the proposed audit fee for 2020.

In line with best practice, in March I had a one-to-one discussion 
with the audit partner to discuss progress on the audit and any 
emerging issues. Later in March the Audit Committee discussed 
the report from the auditor on its work and the annual report and 
accounts. The key issues discussed were the matters identified 
by the auditors as significant risks. In additional to the presumed 
risks in respect of management override and revenue recognition, 
these related to the recoverability of franchise loans, the carrying 

value of intangibles and the accounting for the acquisition of 
Lovelle. Through discussion, the Committee satisfied itself on the 
approach to the key judgements and as a result recommended 
to the Board the approval of the annual report and accounts. 
So far as the Committee is aware there were no matters of 
disagreement between the auditor and management.

During the year BDO provided non-audit services to the Group, 
including tax advice. The fees paid for these services are outlined 
in note 3. The use of BDO for non-audit work has been carefully 
evaluated by the Audit Committee and was not considered to 
have impaired its independence and objectivity.

The Audit Committee is also responsible for reviewing the 
Company’s system of internal control, including financial, 
operational and compliance controls and risk management, 
and for considering its effectiveness on behalf of the Board. 
The procedures in place are designed to meet the particular 
needs of the Company in managing the risks to which it is 
exposed. As part of its audit work the auditor reported to the 
Committee on its assessment of the control environment and 
that it had not identified any significant deficiencies. In addition, 
the Committee considered the extent to which monthly 
management reporting was consistent with the audited financial 
statements and received confirmation from the Chief Financial 
Officer and Group Financial Controller that there had been no 
material breaches in the internal control framework during the 
year. As a result, the Committee is satisfied with the effectiveness 
of the Group’s system of internal controls but, by their very 
nature, these procedures can provide reasonable, but not 
absolute, assurance against material misstatement or loss.

The Committee has again reviewed the need for an internal audit 
function. The Committee has decided that, given the nature of 
the Company’s business and assets and the overall size of the 
Company, the systems and procedures currently employed 
provide sufficient assurance that a sound system of internal 
control, which safeguards shareholders’ investment and the 
Company’s assets, is in place. A traditional internal audit function 
is therefore considered unnecessary. However, the Group does 
operate an audit and compliance team which carries out legal 
compliance checks and risk-based audits on all franchisees at 
least once a year.

Finally, I would like to thank Michael and all attendees of the 
meetings during the year for the open and constructive way 
in which we met our responsibilities.

Paul George
Non-Executive Director
9 April 2021

Annual report and accounts 2020

33

Directors’ remuneration report

Setting the overall policy 
on remuneration

The Directors present the Directors’ remuneration report for the year ended 
31 December 2020.

The Remuneration Committee sets the overall policy on remuneration 
and other terms of employment of Directors. The Remuneration 
Committee aims to ensure that the remuneration packages offered 
are competitive and designed to attract, retain and motivate Directors 
of the right calibre. When assessing the pay and benefits of the 
Directors, the Remuneration Committee takes account of remuneration 
and benefits information in the marketplace and the pay and 
employment conditions elsewhere in the Group. 

In 2017 the Remuneration Committee put in place a 
remuneration plan for the Executive Team comprising a fixed 
salary, a variable annual bonus based on achieving certain 
budgeted short-term targets and a long-term share option 
element linked to performance targets over the period to 
31 December 2020. The full entitlement under the 2017 long-term 
incentive plan (LTIP) was achieved and the share options vested 
with effect from 31 December 2020. During the four years to 
31 December 2020, EPS increased by 165% from 5.7p to 15.1p 
per share and earnings before interest, tax, depreciation and 
amortisation (EBITDA) increased by 142% from £3.1m to £7.5m 
demonstrating significant growth in the profitability of the Group. 
The Remuneration Committee will be putting in place a new LTIP 
scheme in 2021 that incorporates new longer-term objectives to 
ensure that the Executive Team continues to be incentivised to 
maximise profitability and shareholder return.

Remuneration for Non-Executive Directors consists of fees for 
their services in connection with Board and Committee meetings. 
These fees are to be determined by the Committee without 
the involvement of the Non-Executive Director concerned. 
Non-Executive Directors do not participate in any Group 
pension or share option schemes.

All Directors are subject to retirement by rotation.

Basic salary or fees
Basic salary or fees for each Director are reviewed annually by the 
Remuneration Committee, taking into account the performance 
of the individual and information from independent sources on 
the rates of salary for similar posts.

Annual bonus
The Company operates a bonus scheme to incentivise Executive 
Directors to meet the financial and strategic objectives of the 
Group. During the financial year ended 31 December 2020, a total 
bonus of £290,000 (2019: £249,000) was awarded to the Directors.

Pension
During the year pension contributions of £42,000 
(2019: £40,000) were paid to Executive Directors.

Taxable benefits
The Directors’ taxable benefits are tabled opposite.

Service contracts
The Executive Directors of the Company do not have a notice 
period in excess of twelve months under the terms of their 
service contracts. Their service contracts contain no provisions 
for predetermined compensation on termination which exceed 
one year’s salary and benefits in kind. Non-Executive Directors 
do not have service contracts with the Company but have 
letters of appointment.

Board members   
Dorian Gonsalves   

Notice period
Twelve months’ notice

Louise George 

Twelve months’ notice

Mark Newton 

Michael Stoop 

Paul George 

Three months’ notice

Six months’ notice

Three months’ notice

Company policy on external appointments
The Company recognises that its Directors are likely to be invited 
to become non-executive directors of other companies and 
that exposure to such non-executive duties can broaden their 
experience and knowledge, which will benefit the Group. Executive 
and Non-Executive Directors are, therefore, subject to the approval 
of the Company’s Board, allowed to accept non-executive 
appointments, as long as these are not with competing companies 
and are not likely to lead to conflicts of interest. Executive and 
Non-Executive Directors are allowed to retain the fees paid. 

34

Belvoir Group PLC

CORPORATE GOVERNANCE 
 
 
 
Share options
The Remuneration Committee is responsible for awarding options over ordinary shares to Executive Directors and certain senior 
managers under the Enterprise Management Incentive (EMI) and Company Share Option (CSOP) plans and the Belvoir Performance 
Share Plan, a long-term incentive plan (LTIP). These schemes are intended to offer long-term incentives to Directors and senior management. 
The Remuneration Committee believes that the potential for share ownership and participation in the growing value of the Company 
increases the commitment and loyalty of Directors and staff. 

On 17 January 2020 Dorian Gonsalves exercised 163,399 options, being the entire pool under an unapproved scheme.  
The associated gain was £114,000.

Options outstanding as at 31 December 2020 are tabled below:

Directors’ share options

Executive Directors
Dorian Gonsalves
Dorian Gonsalves
Louise George
Louise George
Mark Newton

Share option
scheme

EMI scheme
LTIP
EMI scheme
LTIP
LTIP

Number

200,000
644,727
175,000
515,782
171,927

Exercise
price

Date of
grant

Vesting
period

Expiry
date

£1.32
£0.01
£1.32
£0.01
£0.01

04/07/2014
31/07/2017
04/07/2014
31/07/2017
08/02/2018

Three years
41 months
Three years
41 months
35 months

04/07/2024
30/07/2027
04/07/2024
30/07/2027
07/02/2028

Directors’ emoluments
The figures below represent emoluments earned by Directors during the relevant financial year and relate to the period of each 
Director’s membership of the Board. Benefits incorporate all benefits assessable to tax arising from employment by the Group.

Directors’ emoluments

Executive Directors
Dorian Gonsalves
Louise George 
Mark Newton
Mike Goddard (resigned 16 May 2019)

Non-Executive Directors
Michael Stoop
Paul George

Total remuneration

Salary
and fees
£’000

198
166
118
—

482

50
36

86

568

Bonus
£’000

Pension
£’000

Benefits
£’000

135
113
42 1
—

290

—
—

—

290

20
17
5
—

42

—
—

—

42

1
3
10
—

14

1
—

1

15

Total
2020
£’000

354
299
175
—

828

51
36

87

915

Total
2019
£’000

321
271
166
26

784

46
35

81

865

1.  The bonus due to Mark Newton will be paid into his pension fund.

Directors’ interests
The interests of the Directors in the shares of the Company are tabled below:

Directors’ interests

Dorian Gonsalves
Louise George
Mark Newton 
Michael Stoop 
Paul George

31 December 2020

31 December 2019

Shares

Options

Shares

Options

483,595
56,607
435,507
20,000
20,000

844,727
690,782
171,927

—  
—  

463,595
56,607
435,507
20,000
20,000

903,399
607,000
144,000
—
—

Resolution
A resolution to shareholders to approve the Directors’ remuneration report will be put forward at the Annual General Meeting.

By order of the Board

Michael Stoop
Non-Executive Chairman
9 April 2021

Annual report and accounts 2020

35

 
 
 
 
 
 
 
 
 
 
 
 
Directors’ report

Focusing on supporting our 
stakeholders and delivering value

The Directors present their annual report and audited consolidated financial statements 
of the Group for the financial year ended 31 December 2020.

The Directors of the Company who were in office during the year 
and up to the date of signing the financial statements are detailed 
on pages 26 and 27.

financial services) operating under a similar business model, 
building on the Group’s strength as a highly regarded franchisor 
within the residential property sales and lettings sector.

Dividends
The Company paid its interim dividend for the financial year 
ended 31 December 2020 of 5.4p per ordinary share on 30 
October 2020. 

The Board recommends a final dividend for the financial year 
ended 31 December 2020 of 5.1p (2019: nil) per share to be paid 
on 1 June 2021 to all shareholders on the register at the close of 
business on 22 April 2021 subject to shareholders’ approval on 
27 May 2021. The ex-dividend date will be on 23 April 2020.

In March 2020, the Board decided that it would be prudent not 
to recommend a final dividend for the financial year ended 
31 December 2019 given the uncertainty caused by Covid-19. The 
2020 interim dividend of 5.4p included a catch-up of 2.0p and the 
proposed final 2020 dividend of 5.1p includes a further catch-up 
of 1.3p, giving a total of 3.3p against the final 2019 dividend that 
was suspended last year due to Covid-19.

Future developments
The Board continues to deliver growth through the support of the 
Group’s franchise property networks to promote organic growth, 
expansion into new territories, the financial and commercial 
support of franchisee-led assisted acquisitions and diversification 
into financial services. Furthermore, the Board is pursuing 
strategic growth through the acquisition of other franchised 
property networks and complementary businesses (such as 

Capital and equity structure
Details of the ordinary shares of the Company are shown in note 
21 of these financial statements.

Directors’ indemnity
The Group maintains third-party Directors’ and officers’ liability 
insurance which gives appropriate cover against any legal action 
that may be brought against them.

Employees
The Group believes in a policy of equal opportunities. 
Recruitment and promotion are undertaken on the basis of merit 
regardless of gender, race, age, marital status, sexual orientation, 
religion, nationality, colour or disability. If an employee becomes 
disabled during the course of their employment, adjustments are 
made where possible to enable such employee to carry on 
working despite their disability.

Financial and risk management policies
Details of the Group’s financial and risk management policies are 
discussed in note 23 of these financial statements.

Directors’ Section 172 statement
The Directors’ Section 172 statement is set out on page 21.

36

Belvoir Group PLC

CORPORATE GOVERNANCE 
Statement of Directors’ responsibilities
The Directors are responsible for preparing the annual report 
and the financial statements in accordance with applicable 
law and regulations.

The Directors consider that the annual report and accounts, taken 
as a whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group and 
parent company’s performance, business model and strategy.

Each of the Directors, whose names and functions are listed in 
the Governance section, confirm that, to the best of their knowledge:

 » both the Group and the parent company financial statements, 
which have been prepared in accordance with international 
accounting standards in conformity with the requirements of 
the Companies Act 2006, give a true and fair view of the assets, 
liabilities, financial position and profit of the Group; and

 » the Strategic report includes a fair review of the development 

and performance of the business and the position of the Group 
and parent company, together with a description of the 
principal risks and uncertainties that it faces. 

Exemption from audit by parent guarantee
Belvoir Group PLC has agreed to guarantee the liabilities of its 
trading subsidiaries, thereby allowing them to take exemption 
from an audit under Section 479A of the Companies Act 2006. 
See note 11.

Independent auditor
BDO LLP has expressed its willingness to continue as auditor. 
In accordance with Section 489 of the Companies Act 2006 
a resolution to re-appoint BDO LLP will be proposed at the 
forthcoming Annual General Meeting.

By order of the Board

Louise George
Chief Financial Officer
9 April 2021

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the Directors 
have prepared both the Group and the parent company financial 
statements in accordance with international accounting standards 
in conformity with the requirements of the Companies Act 2006. 
Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and parent company and 
of the profit or loss of the Group and parent company for that 
period. In preparing the financial statements, the Directors are 
required to:

 » select suitable accounting policies and then apply 

them consistently;

 » state whether applicable international accounting standards in 
conformity with the requirements of the Companies Act 2006 
have been followed for both the Group and the parent 
company financial statements, subject to any material 
departures disclosed and explained in the financial statements;

 » make judgements and accounting estimates that are 

reasonable and prudent; and

 » prepare the financial statements on the going concern basis 

unless it is inappropriate to presume that the Group and parent 
company will continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
parent company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the Group and 
parent company and enable them to ensure that the financial 
statements comply with the Companies Act 2006 and, as regards 
the Group financial statements, Article 4 of the IAS Regulation.

The Directors are also responsible for safeguarding the assets of 
the Group and parent company and hence for taking reasonable 
steps for the prevention and detection of fraud and other irregularities.

The Directors of the ultimate parent company are responsible 
for the maintenance and integrity of the ultimate parent 
company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

Annual report and accounts 2020

37

Independent auditor’s report
To the members of Belvoir Group PLC

Opinion on the financial statements
In our opinion:

 » the financial statements give a true and fair view of the state of the 
Group’s and of the Parent Company’s affairs as at 31 December 2020 
and of the Group’s profit for the year then ended;

 » the Group financial statements have been properly prepared 
in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006;

 » the Parent Company financial statements have been properly 

prepared in accordance with international accounting standards 
in conformity with the requirements of the Companies Act 
2006 and as applied in accordance with the provisions of the 
Companies Act 2006; and

 » the financial statements have been prepared in accordance 

with the requirements of the Companies Act 2006.

We have audited the financial statements of Belvoir Group PLC 
(the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the year 
ended 31 December 2020 which comprise the Group statement 
of comprehensive income, the Group and Company statements of 
financial position, the Group and Company statements of changes 
of equity, the Group and Company statements of cash flows and 
the notes to the financial statements, including a summary of 
significant accounting policies. The financial reporting framework 
that has been applied in their preparation is applicable law and 
international accounting standards in conformity with the 
requirements of the Companies Act 2006 and, as regards the 
Parent Company financial statements, as applied in accordance 
with the provisions of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards 
on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the auditor’s 
responsibilities for the audit of the financial statements section of 
our report. We believe that the audit evidence we have obtained 
is sufficient and appropriate to provide a basis for our opinion. 

Independence
We remain independent of the Group and the Parent Company in 
accordance with the ethical requirements that are relevant to our 

audit of the financial statements in the UK, including the FRC’s Ethical 
Standard as applied to listed entities, and we have fulfilled our other 
ethical responsibilities in accordance with these requirements. 

Conclusions relating to going concern
In auditing the financial statements, we have concluded that 
the Directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate. 
Our evaluation of the Directors’ assessment of the Group and 
the Parent Company’s ability to continue to adopt the going 
concern basis of accounting included:

 » We critically assessed the Group’s trading and cash flow budgets 
and forecasts, which cover the period to 31 December 2022, 
including forecast compliance with banking covenants. Our 
work included assessing the key assumptions by reference to 
past performance, specifically considering the impact of the 
Covid-19 pandemic and how this may impact the wider market, 
taking into account local and macro-economic trends. 

 » We reviewed the alternative scenarios modelled, which included 
a reverse stress test, to assess potential sensitivities in the forecasts 
and check that these were appropriate and took into consideration 
all reasonably foreseeable events and circumstances. 

 » We assessed the budgets and forecasts, and sensitivities 

undertaken, against the level of headroom in the banking 
covenants along with available cash and undrawn facilities.

 » We also reviewed the disclosures in the financial statements 

to ensure they fairly reflect the Director’s assessment and any 
relevant uncertainties inherent in forecasting future events.

Based on the work we have performed, we have not identified 
any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the 
Group and the Parent Company’s ability to continue as a going 
concern for a period of at least twelve months from when the 
financial statements are authorised for issue.

Our responsibilities and the responsibilities of the Directors with 
respect to going concern are described in the relevant sections 
of this report.

Overview

Coverage1

Key audit matters

100% (2019: 86%) of Group profit before tax.
100% (2019: 89%) of Group revenue.
100% (2019: 94%) of Group total assets.

Recoverability of franchisee loan debtors
Carrying value of intangible assets, including goodwill, in the Group (and 
investments in the Parent Company)
The impact of Covid-19 on the financial statements

∞

∞

∞ 

∞ 
∞ 

The impact of Covid-19 on the financial statements is no longer considered to be a key audit matter as the 
Group has continued to demonstrate resilience through the pandemic despite various national lockdowns.

2020

2019

Materiality

Group financial statements as a whole
£346,000 (2019: £280,000) based on 5% (2019: 5%) of profit before tax.

1.  These are areas which have been subject to a full scope audit by the group engagement team.

38

Belvoir Group PLC

FINANCIAL STATEMENTSAn overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal 
control, and assessing the risks of material misstatement in the financial statements. We also addressed the risk of management 
override of internal controls, including assessing whether there was evidence of bias by the Directors that may have represented 
a risk of material misstatement.

The Group manages its operations from one single location in Grantham, UK. At the statement of financial position date, the Group 
consisted of the Parent Company, four trading subsidiaries (all of which operate within the UK) and a number of dormant subsidiaries.

The Group engagement team have carried out full scope audit procedures on the Parent Company and the four trading subsidiaries. 
We focused on these entities as they were significant components relevant to the Group’s financial position and performance. 

This work together with the additional procedures performed at the Group level, including over the Group consolidation, provided the 
evidence required to form our opinion on the Group financial statements as a whole. 

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
that we identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit, 
and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements 
as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

Key audit matter

Recoverability of 
franchisee loan debtors
The Group’s accounting 
policy and significant 
judgements and key 
sources of estimation 
uncertainty are described 
in note 1. 

Details of the impairment 
provisions are included 
in note 15.

The Group provide loans to franchisees 
which are held as a financial asset 
measured at amortised cost. 

Management apply an expected 
credit loss model in determining the 
recoverability of the franchisee loans 
that requires judgement and includes 
estimation uncertainty. 

There is a risk that the impairment 
provision against franchisee loans 
may be understated or overstated 
due to the significant judgements 
and estimates involved.

How the scope of our audit addressed the key audit matter

We evaluated the Group’s loans to franchisees and examined 
management’s assessment of their recoverability.

We tested the estimates used in the expected credit loss calculations 
to assess the probability of cash shortfalls arising. This model, which 
assesses the expected credit loss through the ability of the Group 
to recover loans through repossession and sale of the franchisee’s 
business, is based on the average of the multiples paid by franchisees 
acquiring portfolios during the year under the assisted acquisitions 
programme. Our testing included assessing the impact of any payment 
holidays given and repayments received after the reporting date.

We tested a sample of the loans to supporting evidence to confirm 
that post year end repayments have been received in line with the 
original loan agreements. 

We compared the key inputs used in the expected credit loss model, 
being multiple of revenue achieved in historic sales of franchisees’ 
businesses, against market data to support management’s assessment.

Key observations 
We noted no exceptions through performing these procedures.

Annual report and accounts 2020

39

Independent auditor’s report continued
To the members of Belvoir Group PLC

An overview of the scope of our audit continued
Key audit matters continued
Key audit matter

Carrying value of 
intangibles assets, 
including goodwill, 
in the Group and 
investments in the 
Parent Company
The Group’s accounting 
policy and significant 
judgements and key 
sources of estimation 
uncertainty are described 
in note 1. 

Details of the impairment 
considerations are 
included in note 10.

A significant proportion of the Group’s 
net assets comprises goodwill and 
intangible assets. 

Goodwill is tested for impairment at 
least annually, with other intangible 
assets tested where indicators of 
impairment are identified. Testing 
is undertaken through comparing 
the recoverable amount of the 
cash-generating unit (CGU), to which 
the goodwill and intangible assets 
are allocated, based on a value in 
use calculation, to its carrying value. 
Furthermore, the cost of investments 
in subsidiaries are tested for impairment 
where an indicator of impairment arises. 

Management’s review found no 
evidence of impairment in any of the 
CGUs tested, nor in relation to 
investments in subsidiaries. 

The risk that goodwill, intangible assets 
and fixed assets investments may be 
impaired is considered significant due 
to the level of judgement involved in the 
impairment review and the opportunity 
for management bias within the 
impairment model assumptions.

How the scope of our audit addressed the key audit matter

We reviewed financial performance of the CGUs to which the Group’s 
intangible assets attach, considered the carrying value of the 
associated fixed asset investments, as well as external information, 
to assess whether there were indicators of impairment. 

We also reviewed the impairment models prepared by management 
and challenged the judgements adopted and estimates applied in the 
calculation of the value in use for each CGU including:

 » the identification of CGUs, and allocation of assets and cash flows 

to confirm consistency with the requirements of IAS 36 
Impairment of assets; 

 » using our valuation specialists, we confirmed the integrity of the value 
in use models and appropriateness of the discount rate used; and

 » the assumptions in the forecast of future trading performance and 
cash generation. This included challenging the robustness of the 
key assumptions such as the growth rate and sensitising this against 
past performance based on facts and circumstances at the 
balance sheet date.

Our audit procedures for the evaluation of operating cash flows 
and forecast growth rates included, amongst others, comparing 
the forecasts to recent financial performance, budgets approved 
by the Board and external market data. 

We used external market data to independently verify the discount 
rate and also performed our own sensitivity analysis over the key 
valuation inputs. 

Key observations 
We noted no exceptions through performing these procedures.

Our application of materiality
We apply the concept of materiality both in planning 
and performing our audit, and in evaluating the effect of 
misstatements. We consider materiality to be the magnitude by 
which misstatements, including omissions, could influence the 
economic decisions of reasonable users that are taken on the 
basis of the financial statements. 

In order to reduce to an appropriately low level the probability 
that any misstatements exceed materiality, we use a lower 

materiality level, performance materiality, to determine the extent 
of testing needed. Importantly, misstatements below these levels 
will not necessarily be evaluated as immaterial as we also take 
account of the nature of identified misstatements, and the 
particular circumstances of their occurrence, when evaluating 
their effect on the financial statements as a whole. 

Based on our professional judgement, we determined materiality 
for the financial statements as a whole and performance 
materiality as follows:

Materiality

Basis for determining 
materiality

Rationale for the 
benchmark applied

Group financial statements

Parent Company financial statements

2020
£

346,000

2019
£

280,000

2020
£

329,000

2019
£

266,000

5% of profit before tax.

1% of total assets, capped by reference to 95% 
of Group materiality.

Profit before tax is considered an appropriate 
benchmark as it is the key performance measure used 
by stakeholders to assess the Group’s performance.

Total assets is considered an appropriate 
benchmark as the main purpose of the Parent 
Company is to hold the investments in subsidiaries.

Performance materiality

260,000

182,000

247,000

173,000

Basis for determining 
performance materiality

Performance materiality for the Group and Parent Company has been based upon 75% (2019: 65%) 
of materiality. The increase in performance materiality from 2019 reflects the knowledge gained 
during the first year as auditors, and our assessment of there being no significant changes in the 
Group’s operations and no history of pervasive errors or weaknesses in internal control. 

40

Belvoir Group PLC

FINANCIAL STATEMENTSOur application of materiality continued
Component materiality
We set materiality for each component of the Group based on 
a percentage of between 24% and 86% of Group materiality 
dependent on the size and our assessment of the risk of material 
misstatement of that component. In the audit of each component, 
we further applied performance materiality levels of 75% of the 
component materiality to our testing to ensure that the risk of errors 
exceeding component materiality was appropriately mitigated.

Reporting threshold 
We agreed with the Audit Committee that we would report to them 
all individual audit differences in excess of £17,000 (2019: £14,000). 
We also agreed to report differences below this threshold that, in 
our view, warranted reporting on qualitative grounds.

Other information
The Directors are responsible for the other information. The other 
information comprises the information included in the Annual Report 
and Accounts other than the financial statements and our auditor’s 
report thereon. Our opinion on the financial statements does not 
cover the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form of 
assurance conclusion thereon. Our responsibility is to read the 
other information and, in doing so, consider whether the other 
information is materially inconsistent with the financial statements 
or our knowledge obtained in the course of the audit, or otherwise 
appears to be materially misstated. If we identify such material 
inconsistencies or apparent material misstatements, we are required 
to determine whether this gives rise to a material misstatement in 
the financial statements themselves. If, based on the work we have 
performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact.

We have nothing to report in this regard.

Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the 
Companies Act 2006 and ISAs (UK) to report on certain opinions and matters as described below. 

Strategic report and 
Directors’ report

In our opinion, based on the work undertaken in the course of the audit:

 » the information given in the Strategic report and the Directors’ report for the financial year for which 

the financial statements are prepared is consistent with the financial statements; and

 » the Strategic report and the Directors’ report have been prepared in accordance with applicable 

legal requirements.

In the light of the knowledge and understanding of the Group and Parent Company and its environment 
obtained in the course of the audit, we have not identified material misstatements in the Strategic report 
or the Directors’ report.

Matters on which 
we are required to 
report by exception

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion:

 » adequate accounting records have not been kept by the Parent Company, or returns adequate for our 

audit have not been received from branches not visited by us; or

 » the Parent Company financial statements are not in agreement with the accounting records and returns; or

 » certain disclosures of Directors’ remuneration specified by law are not made; or

 » we have not received all the information and explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the Statement of Directors’ 
responsibilities, the Directors are responsible for the preparation 
of the financial statements and for being satisfied that they give 
a true and fair view, and for such internal control as the Directors 
determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether 
due to fraud or error.

In preparing the financial statements, the Directors are 
responsible for assessing the Group’s and the Parent Company’s 
ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern 
basis of accounting unless the Directors either intend to liquidate 
the Group or the Parent Company or to cease operations, or 
have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably 
be expected to influence the economic decisions of users taken 
on the basis of these financial statements.

Annual report and accounts 2020

41

 » We reviewed the Group’s accounting policies for non-

compliance with relevant standards. Our work also included 
considering significant accounting estimates for evidence 
of misstatement or possible bias and testing any significant 
transactions that appeared to be outside the normal course 
of business. 

 » We critically assessed the appropriateness and tested the 
application of the revenue and cost recognition policies. 

We also communicated relevant identified laws and regulations 
and potential fraud risks to all engagement team members, and 
remained alert to any indications of fraud or non-compliance 
with laws and regulations throughout the audit.

Our audit procedures were designed to respond to risks of 
material misstatement in the financial statements, recognising 
that the risk of not detecting a material misstatement due to fraud 
is higher than the risk of not detecting one resulting from error, 
as fraud may involve deliberate concealment by, for example, 
forgery, misrepresentations or through collusion. There are 
inherent limitations in the audit procedures performed and the 
further removed non-compliance with laws and regulations 
is from the events and transactions reflected in the financial 
statements, the less likely we are to become aware of it.

A further description of our responsibilities is available on the 
Financial Reporting Council’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our 
auditor’s report.

Use of our report
This report is made solely to the Parent Company’s members, as 
a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might 
state to the Parent Company’s members those matters we are 
required to state to them in an auditor’s report and for no other 
purpose. To the fullest extent permitted by law, we do not accept 
or assume responsibility to anyone other than the Parent Company 
and the Parent Company’s members as a body, for our audit work, 
for this report, or for the opinions we have formed.

Andrew Mair (Senior Statutory Auditor) 
For and on behalf of BDO LLP, Statutory Auditor
Birmingham, UK
9 April 2021

BDO LLP is a limited liability partnership registered in 
England and Wales (with registered number OC305127).

Independent auditor’s report continued
To the members of Belvoir Group PLC

Auditor’s responsibilities for the audit of the 
financial statements continued
Extent to which the audit was capable of detecting 
irregularities, including fraud
In identifying and assessing the risk of material misstatement 
in respect of Irregularities, including fraud and non-compliance 
with laws and regulations, our procedures included the following:

 » enquiring of management and the Audit Committee, 

including obtaining and reviewing supporting documentation, 
concerning the Group’s policies and procedures relating to: 

–  identifying, evaluating and complying with laws and 

regulations and whether they were aware of any instances 
of non-compliance; 

–  detecting and responding to the risks of fraud and whether 
they had knowledge of any actual, suspected or alleged 
fraud; and 

–  the internal controls established to mitigate risks related 
to fraud or non-compliance with laws and regulations; 

 » we obtained an understanding of the legal and regulatory 

frameworks applicable to the Group based on our 
understanding of the Group, sector experience and discussions 
with management. The most significant considerations for the 
Group are International Accounting Standards, the Companies 
Act 2006, corporate taxes and VAT legislation, employment 
taxes, health and safety, the Bribery Act 2010, the Housing Act 
and the Tenant Fees Act 2019; and 

 » discussing amongst the engagement team, who also undertook 

the audit testing on significant components, to assess how 
and where fraud might occur in the financial statements and 
any potential indicators of fraud. As part of this discussion, 
we identified potential for fraud in the following areas: 

– management override of control; and 

–  revenue recognition, specifically the manipulation 

of revenue using fraudulent journals. 

We designed and executed procedures in line with our 
responsibilities to detect material misstatements in respect of 
irregularities, including fraud. These procedures, together with 
the extent to which they are capable of detecting irregularities, 
including fraud, are detailed below: 

 » We made enquiries of management and reviewed 

correspondence with the relevant authorities to identify any 
irregularities or instances of non-compliance with laws and 
regulations. We corroborated our enquiries through our 
review of board minutes. 

 » We tested the appropriateness of accounting journals, 

including those relating to the consolidation process, and 
other adjustments made in the preparation of the financial 
statements. We used data assurance techniques to identify 
and analyse the complete population of all journals in the 
year to identify and substantively test any which we considered 
were indicative of management override. 

42

Belvoir Group PLC

FINANCIAL STATEMENTSGroup statement of comprehensive income
For the financial year ended 31 December 2020

Revenue
Cost of sales

Gross profit
Administrative expenses

Operating profit
Finance costs
Finance income
Other income

Profit before taxation
Taxation

Profit and total comprehensive income for the financial year

Profit for the year attributable to the equity holders of the 
parent company

Earnings per share attributable to equity holders of the 
parent company
Basic
Diluted

2020
£’000
Continuing
operations

2020
£’000
Operations 
from assets 
held for sale

Notes

20,759
(6,896)

13,863
(7,377)

6,486
(261)
181
123

6,529
(1,326)

5,203

5,203

933
—

933
(792)

141
—
—
—

141
(27)

114

114

2
3

3

5
5
6

7

9
9

2020
£’000
Total

21,692
(6,896)

14,796
(8,169)

6,627
(261)
181
123

6,670
(1,353)

5,317

2019
£’000
Continuing 
operations

19,252
(6,036)

13,216
(7,556)

5,660
(342)
230
32

5,580
(928)

4,652

5,317

4,652

15.1p
14.6p

13.3p
12.9p

The accompanying notes form an integral part of these consolidated financial statements.

Annual report and accounts 2020

43

 
 
 
 
 
 
 
 
 
 
Statements of financial position
As at 31 December 2020

Assets
Non-current assets

Intangible assets
Investments
Financial assets
Property, plant and equipment
Right-of-use assets
Trade and other receivables

Current assets

Trade and other receivables
Assets held for sale
Cash and cash equivalents

Total assets

Liabilities
Non-current liabilities

Lease liabilities
Interest-bearing loans and borrowings
Deferred tax liability

Current liabilities

Trade and other payables
Lease liabilities
Interest-bearing loans and borrowings
Corporation tax liability

Total liabilities

Total net assets

Equity
Shareholders’ equity

Share capital
Share premium
Share-based payments reserve
Revaluation reserve
Merger reserve
Retained earnings

Total equity

Group

2020
£’000

Notes 

Company

2019
£’000  

2020
£’000

2019
£’000

10
11
12
13
14
15

15
16
17

14
19
25

18
14
19

21
21

29,942
—
—
511
455
1,970

32,878

5,063
591
5,934

11,588

44,466

289
8,728
1,446

29,069  
—  
159  
593  
616  
2,053  

32,490  

4,575  
—
3,586  

8,161  

40,651  

442  
9,591  
1,440  

10,463

11,473  

3,849
175
861
821

5,706

16,169

28,297

351
12,150
968
162
(5,774)
20,440

28,297

3,141  
178  
861  
711  

4,891  

16,364  

24,287  

349  
12,006  
524  
162  
(5,774)  
17,020  

24,287  

—
40,354
—
37
—
—

40,391

6,839
—
4,411

11,250

51,641

—
8,728
5

8,733

78
—
861
—

939

9,672

41,969

351
12,150
968
(50)
8,101
20,449

41,969

—
39,910
—
44
—
—

39,954

6,729
—
1,412

8,141

48,095

—
9,591
7

9,598

264
—
861
—

1,125

10,723

37,372

349
12,006
524
(50)
8,101
16,442

37,372

The Company made a profit after tax in the year of £5,904,000 (2019: £5,792,000).

The financial statements on pages 43 to 67 were approved and authorised for issue by the Board on 9 April 2021 and signed on its 
behalf by:

Louise George
Chief Financial Officer
Registered number 07848163

The accompanying notes form an integral part of these consolidated financial statements.

44

Belvoir Group PLC

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statements of changes in equity
For the financial year ended 31 December 2020

Group

Notes

27
8

21
27
8

Balance at 1 January 2019
Changes in equity
Share-based payments
Dividends

Transactions with owners
Profit and total comprehensive 
income for the financial year

Balance at 31 December 2019
Issue of equity share capital
Share-based payments
Dividends

Transactions with owners
Profit and total comprehensive 
income for the financial year

Share
capital
£’000

349

Share
premium
£’000

12,006

—
—

—

—

349
2
—
—

2

—

—
—

—

—

12,006
144
—
—

144

—

Balance at 31 December 2020

351

12,150

Company

Balance at 1 January 2019
Changes in equity
Share-based payments
Dividends

Transactions with owners
Profit and total comprehensive 
income for the financial year

Balance at 31 December 2019
Issue of equity share capital
Share-based payments
Dividends

Transactions with owners
Profit and total comprehensive 
income for the financial year

Notes

Share
capital
£’000

349

Share
premium
£’000

12,006

27
8

21
27
8

—
—

—

—

349
2
—
—

2

—

—
—

—

—

12,006
144
—
—

144

—

Balance at 31 December 2020

351

12,150

Share-based
payments
reserve
£’000

Revaluation
reserve
£’000

Merger
reserve
£’000

Retained
earnings
£’000
As restated

Total
equity
£’000
As restated

337

187
—

187

—

524
—
444
—

444

—

968

162

(5,774)

14,884

21,964

—
—

—

—

162
—
—
—

—

—

—
—

—

—

(5,774)
—
—
—

—

—

—
(2,516)

(2,516)

4,652

17,020
—
—
(1,897)

(1,897)

187
(2,516)

(2,329)

4,652

24,287
146
444
(1,897)

(1,307)

5,317

5,317

162

(5,774)

20,440

28,297

Share-based
payments
reserve
£’000

337

187
—

187

—

524
—
444
—

444

—

968

Revaluation
reserve
£’000

(50)

—
—

—

—

(50)
—
—
—

—

—

Merger
reserve
£’000

8,101

—
—

—

—

8,101
—
—
—

—

—

Retained
earnings
£’000

Total
equity
£’000

13,166

33,909

—
(2,516)

(2,516)

5,792

16,442
—
—
(1,897)

(1,897)

187
(2,516)

(2,329)

5,792

37,372
146
444
(1,897)

(1,307)

5,904

5,904

(50)

8,101

20,449

41,969

The accompanying notes form an integral part of these consolidated financial statements.

Annual report and accounts 2020

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statements of cash flows
For the financial year ended 31 December 2020

Group 

Company 

Notes 

2020
£’000

2019
£’000  

2020
£’000

2019
£’000

Operating activities

Cash generated from/(used in) operating activities
Tax paid

Net cash flows generated from/(used in) operating activities
Investing activities

Acquisitions net of cash acquired
Sale of assets held for sale
Deferred and contingent consideration
Capital expenditure on property, plant and equipment
Disposal of corporate offices
Franchisee loans granted
Loans repaid by franchisees
Finance income received
Sale of MAB shares
Dividends received

Net cash flows (used in)/generated from investing activities
Financing activities 

Proceeds from share issue
Loan repayments
Equity dividends paid
Lease payments
Finance costs

22

25
16

13

6
12
22

21 

8
14

Net cash used in financing activities

Net change in cash and cash equivalents
Cash and cash equivalents at the beginning of the financial year

Cash and cash equivalents at the end of the financial year

17

8,198
(1,379)

6,819

(2,039)
176
(37)
(46)
25
(653)
758
181
271
—

(1,364)

146
(890)
(1,897)
(205)
(261)

(3,107)

2,348
3,586

5,934

7,285  
(1,237)  

6,048  

(338)  
—
(243)  
(99)  
54  
(1,242)  
1,380  
230  
—  
—  

(258)  

—  
(938)  
(2,516)  
(212)  
(336)  

(4,002)  

1,788  
1,798  

3,586  

The accompanying notes form an integral part of these consolidated financial statements.

(1,259)
—

(1,259)

—
—
—
(9)
—
—
—
2
—
7,150

7,143

146
(890)
(1,897)
—
(244)

(2,885)

2,999
1,412

4,411

(2,090)
—

(2,090)

—
—
—
(24)
—
—
—
2
—
7,100

7,078

—
(938)
(2,516)
—
(336)

(3,790)

1,198
214

1,412

46

Belvoir Group PLC

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements
For the financial year ended 31 December 2020

1 Accounting policies
General information
Belvoir Group PLC is the ultimate parent company of the Group, whose principal activity during the year under review was that of 
selling, supporting and training residential property franchises. The Group also operates a network of financial service advisers who, 
through our franchise property networks, provide advice to our residential property clients. 

Belvoir Group PLC, a public company limited by shares listed on AIM, is incorporated and domiciled in the United Kingdom.

Registered office
The address of the registered office and principal place of business of Belvoir Group PLC is The Old Courthouse, 60A London Road, 
Grantham, Lincolnshire NG31 6HR.

Basis of preparation
The Group and Company financial statements have been prepared under the historical cost convention with the exception of the 
freehold property which has been revalued and financial assets which are included at fair value through profit or loss. Being listed on 
AIM, the Company is required to present its consolidated financial statements in accordance with International Accounting Standards 
in conformity with the requirements of the Companies Act 2006 and with those parts of the Companies Act 2006 applicable to 
companies reporting under International Financial Reporting Standards (IFRS).

Going concern and Covid-19
The ongoing impact of the Covid-19 pandemic has been considered by the Directors in light of the operating resilience demonstrated 
by the business during 2020, the expectation that most UK Covid-19 restrictions will have been lifted later in 2021 and concerns over 
the possible long-term impact on the wider economy. The Directors have revised the forecasts for the Group taking into account the 
potential ongoing impact of Covid-19 on trading over the twelve months from the date of signing the financial statements. Sensitivities 
have been applied to the base case model to reflect the possibility of an ongoing lockdown scenario with minimal impact on lettings 
income and moderately lower levels of income from sales and mortgage activity but no reduction in headcount or other overheads 
and no change in terms of business with franchisees. Under all scenarios, which incorporate the acquisition of Nicholas Humphreys for 
cash, there is substantial headroom above that needed to continue operating within the banking facilities and in compliance with covenants.

Furthermore, a reverse stress test has been carried out against the base case model which demonstrates that, even without changing 
other parameters such as overheads and dividend payments, it would require a very substantial reduction in revenue, inconsistent with 
the recurring revenue nature of the business model, for the bank covenants to be breached.

After consideration of these forecasts and making appropriate enquiries, the Directors have a reasonable expectation that the Group 
will be able to continue in operation and meet its liabilities as they fall due.

Standards adopted for the first time
There are no new or revised standards effective for annual periods beginning on or after 1 January 2020. 

Standards, amendments and interpretations to existing standards that are not yet effective
There are no new standards, amendments to existing standards or interpretations that are effective as at 31 December 2020 relevant 
to the Group. After Brexit, the UK will continue to apply International Accounting Standards in conformity with the requirements of 
the Companies Act 2006.

Basis of consolidation
The Group financial statements include those of the parent company and its subsidiaries, drawn up to 31 December 2020. Subsidiaries 
are entities over which the Group obtains and exercises control through voting rights. Income, expenditure, unrealised gains and 
intra-Group balances arising from transactions within the Group are eliminated. Unrealised losses are also eliminated unless the 
transaction provides evidence of an impairment of the asset transferred.

At the time of the IPO, the acquisition of the trading subsidiaries was achieved principally by way of share for share exchange and the 
difference between the par value of the shares issued and the fair value of the cost of investment was recorded as an addition to the 
merger reserve. The parent company statement of financial position shows a merger reserve of £8,101,000 and an investment of 
£12,450,000. On a Group basis, an accounting policy was adopted based on the pooling of interests method. Under this method, the 
financial statements of the parties to the combination are aggregated and presented as though the combining entities had always been 
part of the same group. The investment by Belvoir Group PLC in Belvoir Property Management (UK) Limited was eliminated and the 
difference between the fair value and nominal value of the shares was adjusted through the merger reserve in the Group statement 
of financial position.

Subsequent acquisitions of subsidiaries outside of common control business combinations are dealt with by the acquisition method. 
The acquisition method involves recognition at fair value of all identifiable assets and liabilities, including contingent liabilities of the 
subsidiary at the acquisition date, regardless of whether or not they were recorded in the financial statements of the subsidiary prior 
to acquisition.

Acquisitions which include an element of deferred consideration which is contingent on events after the acquisition date are 
recognised at the date of acquisition based on all information available at that date. Any subsequent changes to these amounts 
are recognised through the income statement.

Annual report and accounts 2020

47

1 Accounting policies continued
Basis of consolidation continued
Goodwill is stated after separating out identifiable intangible assets. Goodwill represents the excess of fair value of consideration transferred 
over the fair value of the Group’s share of the identifiable net assets of the acquired subsidiary at the date of acquisition. Acquisition-
related transaction costs are recorded as an exceptional administrative expense in the Group statement of comprehensive income.

Goodwill is capitalised and reviewed annually for impairment. Goodwill is carried at cost less accumulated impairment losses. Negative 
goodwill (where the fair value of the assets acquired exceeds the purchase price) is recognised immediately after the acquisition in the 
Group statement of comprehensive income.

Revenue recognition
Revenue represents income from management service fees (MSF), fees from the sale of franchise licences (initial franchise fees), 
commission on resales of franchised offices, fees generated from corporate-owned offices and commission receivable on financial 
services.

MSF are invoiced to individual franchisees on a monthly basis in relation to a percentage of their turnover for any given month. 
They are recognised in the month in which the income is receivable.

Initial franchise fees are recognised upon signing of the contract as it is at this point that the new franchisee has a legal obligation 
to make good the terms of the contract. The initial fees are for branding, training, support and promotion during the opening phase 
of the new office. As such the Group regards this as a separate initial transaction for which it has fulfilled its obligations.

Corporate-owned offices are those that are operated directly by the Group and not by franchisees. These corporate offices invoice 
landlords on a monthly basis and so recognise the income during the period in which the work is carried out. Corporate revenue also 
arises from fees on property sales which are recognised by reference to the legal exchange date of the housing transaction as all 
obligations have been fulfilled at that point.

Commission from financial services is recognised on amounts receivable on a weekly basis from the Mortgage Advice Bureau on 
policies written by Brook Financial Services Limited. There is a clawback of the commission on the cancellation of the life policy 
within four years of taking out the policy. The commission income is therefore considered to represent variable consideration and the 
transaction price of commission income is determined by using the expected value method, such that revenue is recognised only to 
the extent that it is highly probable that there will not be a significant reversal of revenue recognised in future periods. The sum of the 
range of probabilities of clawback in different scenarios based on historical trends is used to calculate the extent to which the variable 
consideration is reduced and a refund liability is recognised in current liabilities.

Cost of sales
Costs attributable to cost of sales comprise amounts paid to advisers and introducer commission paid to companies in relation 
to financial services.

Dividend
Dividend income is recognised in the Company from its subsidiary companies when the right to receive payment is established.

Final dividends to the Company’s shareholders are recognised as a liability in the Group’s financial statements in the period in which 
the dividends are approved by the Company’s shareholders. Interim dividends are recognised when paid.

Intangible assets
In accordance with IFRS 3 Business Combinations, an intangible asset acquired in a business combination is deemed to have a cost to 
the Group of its fair value at the acquisition date. The fair value of the intangible asset reflects market expectations about the probability 
that the future economic benefits embodied in the asset will flow to the Group.

Amortisation charges are included in administrative expenses in the statement of comprehensive income. Amortisation is charged on 
intangibles with a finite life. Amortisation begins when the intangible asset is first available for use and is provided at rates calculated 
to write off the cost of each intangible asset over its expected useful life, as follows:

Trade names/brands 

Customer relationships  

Master franchise agreements 

– 

– 

– 

between 10 and 20 years

15 years

25 years

Acquired trade names are identified as separate intangible assets where they can be reliably measured by valuation of future cash flows. 
The trade names which have been identified separately are assessed as having a life reflecting their respective trading histories.

Acquired customer relationships are identified as a separate intangible asset as they are separable and can be reliably measured by 
valuation of future cash flows. This valuation also assesses the life of the particular relationship, which is reassessed annually. Customer 
relationship assets are being written off over a remaining life of 15 years.

Acquired franchise master agreements are identified as a separate intangible asset as they are separable and can be reliably measured 
by valuation of future cash flows. The life of the relationship is assessed annually. Master franchise agreements are being written off 
over a remaining life of 25 years as historical analyses show that, on average, 4% of franchises will change ownership p.a.

Subsequent to initial recognition, intangible assets are stated at deemed cost less accumulated amortisation and impairment charges.

48

Belvoir Group PLC

FINANCIAL STATEMENTSNotes to the financial statements continuedFor the financial year ended 31 December 2020 
 
1 Accounting policies continued
Property, plant and equipment
Freehold land and buildings held at the date of transition to IFRS were measured at fair value, which became their deemed cost, and, 
going forward, these assets are carried at amortised cost, less accumulated depreciation and any provision for impairment. Other 
property, plant and equipment is stated at historical cost, less accumulated depreciation and any provision for impairment.

Depreciation is calculated so as to write off the cost or revaluation of an asset, less its estimated residual value, over the useful 
economic life of that asset, as follows:

Freehold land 

Freehold property   

Fixtures and fittings 

– 

– 

– 

not depreciated

2% straight-line on cost

20% to 33% straight-line on cost

Material residual value estimates and expected useful lives are updated as required.

The revaluation reserve reflects a revaluation of the freehold property to market value.

Leases
Right-of-use assets are stated at the present value of the contractual payments due to the lessor over the lease term, with the discount 
rate determined by reference to the Group’s incremental borrowing rate at commencement of the lease, less accumulated 
depreciation. Depreciation is calculated so as to write off the value of an asset over the lease term.

The lease liabilities associated with right-of-use assets are measured at the present value of the contractual payments due to the lessor 
over the lease term, with the discount rate determined by reference to the Group’s incremental borrowing rate at commencement 
of the lease.

Low value and short-term leases have not been capitalised as right-of-use assets or recognised in the lease liability. The lease payments 
are charged to administrative expenses.

Impairment testing of goodwill, other intangible assets, and property, plant and equipment
For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are largely independent cash flows 
(cash generating units). Typically this will be at an acquired network or company level other than for certain corporate offices that have 
been brought back into the Group. 

Goodwill is allocated to those cash generating units that are expected to benefit from synergies of the related business combination 
and represent the lowest level within the Group at which the management monitors goodwill.

Cash generating units to which goodwill has been allocated are tested for impairment at least annually. All other individual assets or cash 
generating units are tested whenever events or changes in circumstances indicate that the carrying amount may not be recoverable.

An impairment loss is recognised for the amount by which the asset’s or cash generating unit’s carrying amount exceeds its 
recoverable amount. The recoverable amount is the higher of fair value less costs to sell, reflecting market conditions, and the value 
in use based on estimated future cash flows from each cash generating unit, discounted at a suitable rate in order to calculate the 
present value of those cash flows. The data used for impairment testing procedures is directly linked to the Group’s latest approved 
budgets, adjusted as necessary to exclude any future restructuring to which the Group is not yet committed.

Impairment losses for cash generating units reduce first the carrying value of any goodwill allocated to that cash generating unit. Any 
remaining impairment loss is charged pro rata to the other assets in the cash generating unit. With the exception of goodwill, all assets 
are subsequently reassessed for indications that an impairment loss previously recognised may no longer exist. Impairment charges are 
included in operating costs in the statement of comprehensive income.

Assets held for sale 
Assets are classified as held for sale as soon as they are made available for sale and completion is expected within twelve months from 
the date of classification. 

The assets are held at the lower of their carrying value immediately before being classified as held for sale and the fair value less costs 
of disposal.

Investments
Investments in subsidiaries are stated at cost less provision for impairment.

Annual report and accounts 2020

49

 
1 Accounting policies continued
Taxation
Current tax is the tax currently payable based on the taxable profit for the year.

Deferred income taxes are calculated using the liability method on temporary differences, at the tax rate that is substantively enacted 
at the balance sheet date. Deferred tax is generally provided on the difference between the carrying amount of assets and liabilities 
and their tax bases. However, deferred tax is not provided on the initial recognition of goodwill, nor on the initial recognition of an 
asset or liability unless the related transaction is a business combination or affects tax or accounting profit. Tax losses available to be 
carried forward as well as other income tax credits to the Group are assessed for recognition as deferred tax assets.

Deferred tax liabilities are provided in full, with no discounting. Deferred tax assets are recognised to the extent that it is probable that 
the underlying deductible temporary differences will be able to offset against future taxable income. Current and deferred tax assets 
and liabilities are calculated at tax rates that are expected to apply to their respective period of realisation, provided they are enacted 
or substantively enacted at the balance sheet date. Changes in deferred tax assets or liabilities are recognised as a component of tax 
expense in the statement of comprehensive income, except where they relate to items that are charged or credited directly to equity, 
in which case the related deferred tax is also charged or credited directly to equity.

Client money
The Group holds client monies on behalf of landlords in separate bank accounts that do not form part of the financial statements.

Financial assets
The classification of financial assets is based on the way a financial asset is managed and its contractual cash flow characteristics. 

Financial assets are measured at amortised cost if both of the following conditions are met and the financial asset or liability is not 
designated as at fair value through profit and loss (FVTPL): 

 » the financial asset is held with the objective of collecting or remitting contractual cash flows; and

 » its contractual terms give rise on specified dates to cash flows that are solely payments of principal and interest on the principal 

amount outstanding. 

Neither the Group nor Company has any financial assets measured as fair value through other comprehensive income (FVOCI); 
the treatment of financial instruments measured at FVTPL is set out below.

The amortised cost of financial assets is reduced by impairment losses as described below. Interest income, impairments and gains 
or losses on derecognition are recognised through the statement of comprehensive income. 

Financial assets are initially measured at fair value; trade receivables are held at their original invoiced value, as the interest that would 
be recognised from discounting future cash flows over the short credit period is not considered to be material.

Impairment losses against financial assets carried at amortised cost are recognised by reference to any expected credit losses against 
those assets. The simplified approach for calculating impairment of financial assets has been used for trade receivables. Lifetime 
expected credit losses are calculated by considering, on a discounted basis, the cash shortfalls that would be incurred in various 
default scenarios over the remaining lives of the assets and multiplying the shortfalls by the probability of each scenario occurring. 
The allowance is the sum of these probability weighted outcomes. The loans to franchisees policy below sets out the impairment 
rules applied to them.

Cash and cash equivalents
Cash and cash equivalents are defined as cash balances in hand and in the bank including short-term, highly liquid investments 
that are readily convertible to known amounts of cash and which are subject to an insignificant risk of changes in value.

Loans to franchisees 
Impairment provisions against loans to franchisees are recognised based on an expected credit loss model. The methodology 
used to determine the amount of provision is based on whether there has been a significant increase in credit risk since initial 
recognition of these financial assets and is calculated by considering the cash shortfalls that would be incurred and probability 
of these cash shortfalls using the Group’s model. Where a significant increase in credit risk is identified, lifetime expected credit 
losses are recognised; alternatively, if there has not been a significant increase in credit risk, a twelve-month expected credit loss 
is recognised. Such provisions are recorded in a separate allowance account with the loss being recognised within operating 
expenses in the statement of comprehensive income. On confirmation that the franchisee loan will not be collectable, the gross 
carrying value of the asset is written off against the associated provision.

50

Belvoir Group PLC

FINANCIAL STATEMENTSNotes to the financial statements continuedFor the financial year ended 31 December 20201 Accounting policies continued
Other debtors
The Group recognises amounts withheld by Mortgage Advice Bureau from weekly commission payments in respect of unearned 
indemnity commission as a financial asset. This financial asset has no credit terms and management assesses that the credit risk 
and probability of default is low. As such no provision for impairment is made.

On a weekly basis the estimated clawback of commission recoverable from our financial advisers arising on the cancellation of life 
assurance policies within four years of inception is accounted for within other debtors. An assessment is made on the recoverability 
of these amounts and the Board has determined the expected credit loss within twelve months to be insignificant.

Financial assets held at fair value through profit and loss
Financial assets at fair value through profit or loss currently comprise share options in an AIM-listed company. The fair value is derived 
from an assessment of the expected value at the point at which the share options vest taking into account the vesting conditions and 
share price volatility.

Amounts owed by Group undertakings
Amounts due from Group undertakings represent dividends due from the subsidiary at the year end and interest-free loans which 
are repayable on demand. In assessing the expected credit loss, the general approach has been applied. The subsidiary has resources 
to repay the amount outstanding at the year end on demand and as such the probability of default is considered to be very low and 
any expected credit loss is insignificant. There has been no change in credit risk since initial recognition.

Financial liabilities
Financial liabilities comprise trade payables, borrowings, lease liabilities and other short-term monetary liabilities, which are initially 
recognised at fair value net of transaction costs and subsequently carried at amortised cost using the effective interest method.

Refund liability
As there is a potential for clawback on financial services commissions, revenue is constrained such that it is recognised only to the 
extent that it is highly probable that it will not reverse in future periods. The refund liability is recognised for indemnity commission if 
the highly probable test for revenue recognition has not been met. The refund liability is made against new written policies on a weekly 
basis to reflect the estimated clawback by Mortgage Advice Bureau (Holdings) plc. These clawbacks arise on the cancellation of life 
assurance policies within four years following inception. 

Share-based employee remuneration
The Group operates an Enterprise Management Incentive (EMI) scheme and a Company Share Option Plan (CSOP), and issues 
equity-settled share-based payments to certain Executive Directors and employees. The Group also operates the Belvoir Group 
Performance Share Plan 2017 to incentivise, retain and reward key Executive Directors and the Senior Management Team.

In addition, there was an unapproved share option scheme which granted 163,399 share options to Dorian Gonsalves at the float price 
of 75p. These options were exercised on 17 January 2020.

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value so determined is expensed on 
a straight-line basis over the vesting period, based on the Group’s estimate of shares that will eventually vest. The level of vesting 
is reviewed annually, and the charge is adjusted to reflect actual and estimated levels of vesting.

The fair value of services received in return for share options granted is measured by reference to the fair value of share options. 
The estimate of the fair value of the services received is measured based on the Black Scholes option pricing model. This model takes 
into account the following variables: exercise price, share price at date of grant, expected term, expected share price volatility, risk-free 
interest rate and expected dividend yield. Expected volatility is estimated by considering historical average share price volatility.

Belvoir Group PLC has the obligation to settle the share-based payment transaction and as such recognises the award to employees 
of Belvoir Property Management (UK) Limited as an equity-settled transaction. Belvoir Group PLC does not have a direct investment 
in Belvoir Property Management (UK) Limited. However, to reflect the substance of the transaction, Belvoir Group PLC has recognised 
an investment in Belvoir Property Management (UK) Limited with a corresponding equity reserve. This investment is tested for 
impairment annually.

Equity
Equity comprises the following:

 » share capital represents the nominal value of equity shares;

 » share premium represents the excess over nominal value of the fair value of consideration received for shares, net of expenses 

of the share issue;

 » share-based payments reserve represents the reserve arising from the fair value of the share options charge;

 » revaluation reserve represents the accumulated net surplus on revaluation of freehold property;

 » merger reserve represents the reserve arising in the Group and Company accounts following the application of merger accounting 

in the treatment of the reorganisation and flotation of the Group and Company; and

 » retained earnings represent retained profits and losses.

Annual report and accounts 2020

51

1 Accounting policies continued
Significant judgements and key sources of estimation uncertainty
The Group makes certain estimates and assumptions regarding the future. Estimates and judgements are continually evaluated 
based on historical experience and other factors, including expectations of future events that are believed to be reasonable under 
the circumstances.

In the future, actual experience may differ from these estimates and assumptions. The estimates and assumptions that have a 
significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year are 
discussed below.

Significant judgements
Acquisition accounting
On acquisition the assets and liabilities acquired are assessed to determine the fair value to be recognised on consolidation into the 
Group. The fair value of customer relationships is recognised on each individual acquisition and requires the exercise of management 
judgement in each case to identify relevant assets. The assessment is based on management knowledge of the sector and of the 
operating characteristics of the business acquired. 

Customer relationships are amortised over their useful lives. Useful lives are based on management’s estimates of the period that the 
assets will generate revenue. Changes to the useful life would increase or decrease the level of amortisation charged to the income 
statement in the year.

Any contingent consideration payable is subject to certain performance criteria and is determined by reference to recent and forecast 
performance. The exercise of management judgement is required to assess the level of contingent consideration payable and 
subsequently the total consideration payable and goodwill arising on the calculation.

Recoverability of franchise debtors
The recoverability of loans to franchisees is assessed by management by assessing credit risk of the loan. A Board approved model 
is used to determine if there has been a significant increase in credit risk by comparing the carrying value of the loan to the underlying 
valuation of the franchisee using a revenue multiple and an assessment of current trading performance. The multiple is determined 
by historical data. 

Key sources of estimation uncertainty
Carrying value of intangible assets
The carrying value of intangibles is subject to impairment review. In the current year the intangible assets recognised on acquisition 
have been tested for impairment based on the Board approved cash forecast for the next five years which includes a sales growth 
rate and gross margin estimates. 

The discount rate used to get the present value of the cash flow is based on a WACC analysis which takes into account estimates 
of the risk-free rate, equity risk premium and company size premium. Further detail is given in note 10, which includes sensitivity 
analysis performed on management’s estimates.

Carrying value of investments
The carrying value of investments is recognised against each subsidiary and requires the exercise of management judgement in each 
case. This is assessed annually for impairment against the discounted cash flow for each cash generating unit based on management’s 
estimates of growth and discount rates. Potential impairment of carrying values or changes to estimates can result in significant 
variations in the carrying value and amounts charged to the statement of comprehensive income in specific periods. Further details 
on the movement on investments are presented in note 11.

Refund liability
The liability relates to the estimated value of repaying commission received upfront on life assurance policies that may lapse in a period 
of up to four years following inception. The potential liability for unearned indemnity commission is assessed by management based 
on an estimation of the level of policy cancellation and the associated clawback of commission. The estimate is based on historical 
trends of cancellation in different scenarios and the liability is calculated as the sum of the range of probabilities of clawback in the 
different scenarios.

52

Belvoir Group PLC

FINANCIAL STATEMENTSNotes to the financial statements continuedFor the financial year ended 31 December 20202 Segmental information
The Executive Committee of the Board, as the chief operating decision maker, reviews financial information for and makes decisions 
about the Group’s overall franchising business. In the year ended 31 December 2020 the Board identified two operating segments, 
that of franchisor of property agents and property-related financial services.

The Directors consider gross profit as the key performance measure. The reported segment is consistent with the Group’s internal 
reporting for performance measurement and resources allocation.

Management does not report on a geographical basis and no customer represents greater than 10% of total revenue in either of the 
periods reported. The Directors believe there to be: three material property franchise income streams, which are management service 
fees, revenue from corporate-owned offices and fees on the sale or resale of franchise territory fees; and one material financial 
services income stream, which is commission receivable on financial services. These revenue streams are split as follows:

Lettings

Property sales

Total revenue

Management service fees
Corporate-owned offices

Initial franchise fees and other 
resale commissions
Other income

Franchise property division

Commission receivable on 
financial services

Financial services division

Total revenue

2020
£’000

7,467
1,360

8,827

2019
£’000  

7,292  
725  

8,017  

2020
£’000

1,589
890

2,479

2019
£’000  

1,464  
586  

2,050  

2020
£’000

9,056
2,250

2019
£’000

8,756
1,311

11,306

10,067

242
449

176
476

11,997

10,719

9,695

9,695

21,692

8,533

8,533

19,252

Revenue from corporate-owned offices of £2,250,000 includes £933,000 relating to five Lovelle corporate-owned offices and the 
Northwood Glossop portfolio that were held as assets for sale pending being franchised out. This comprises £578,000 of lettings 
revenue and £355,000 of sales revenue. 

Gross profit for the two divisions is split as follows:

Property franchise division
Financial services division

Total gross profit

Gross profit

2020
£’000

11,997
2,799

14,796

2019
£’000

10,719
2,497

13,216

Profit for the financial year
The parent company has taken advantage of Section 408 of the Companies Act 2006 and has not included its own statement 
of comprehensive income in these financial statements. The profit on ordinary activities after taxation of the Company for the year 
was £5,904,000 (2019: £5,792,000).

3 Cost of sales and administrative expenses
Group
Cost of sales and administrative expenses (non-exceptional) by nature:

Staff costs
Depreciation
Amortisation
Marketing
Auditor’s remuneration:
– Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
– Tax compliance services
Other cost of sales and administrative expenses

2020
£’000

6,191
318
525
298

66
12
7,655

2019
£’000

5,221
336
471
423

58
12
7,071

15,065

13,592

Annual report and accounts 2020

53

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4 Directors and employees
Group
Staff costs (including Directors)

Wages and salaries
Social security costs
Pension costs
Share-based payment charge

The average monthly number of employees during the year was as follows:
Management and administration

Key management personnel is defined as the Directors of the Group.

The Company has no employees.

Directors’ remuneration

Directors’ emoluments
Social security costs
Share-based payment charge
Other pension costs

Executive Directors
Non-Executive Directors

2020
£’000

4,768
750
229
444

6,191

2019
£’000

4,438
483
113
187

5,221

137

113

2020
£’000

873
112
419
42

1,446

1,350
96

1,446

2019
£’000

825
105
172
40

1,142

1,053
89

1,142

The highest paid Director received remuneration of £354,000 (2019: £321,000).

During the year no options (2019: no options) over ordinary shares were granted to Directors under the Belvoir Group Performance 
Share Plan and none (2019: none) were exercised by Directors under the Company’s EMI scheme. On 17 January 2020 Dorian 
Gonsalves exercised 163,399 options, being the entire pool under the unapproved scheme. The associated gain was £114,000.

5 Finance income and costs
Group
Finance costs

Bank interest 
Operating lease interest 

Finance income

Deposit account interest
Interest on franchisee loans

54

Belvoir Group PLC

2020
£’000

244
17

261

2020
£’000

5
176

181

2019
£’000

321
21

342

2019
£’000

14
216

230

FINANCIAL STATEMENTSNotes to the financial statements continuedFor the financial year ended 31 December 2020 
 
 
 
 
 
 
 
 
6 Other income
Group
Financial asset

Share options in Mortgage Advice Bureau (Holdings) plc

2020
£’000

123

2019
£’000

32

In 2019 other income relates to the release of the fair value of 40,000 share options in Mortgage Advice Bureau (Holdings) plc 
(“MAB options”) for the year to 31 December 2019. In 2020 other income relates to the gain on the sale of shares in MAB sold 
on 7 September 2020. This is reported on further in note 12.

7 Taxation
Group

UK corporation tax at 19% (2019: 19%)
Current taxation on profits for the year
Adjustments in respect of prior years
Deferred taxation origination and reversal of temporary differences
Impact of change in tax rate

Total tax charge in the statement of comprehensive income

Factors affecting the tax charge for the year:

Profit before taxation

Profit before taxation multiplied by the standard rate of corporation tax in the UK of 19% (2019: 19%)
Effects of:
– Expenses not deductible for tax purposes
– Adjustment in respect of prior years
– Remeasurement of deferred tax
– Recognition of deferred tax asset
– Capital gains chargeable to corporation tax

Total tax charge in statement of comprehensive income

2020
£’000

1,499
(3)
(284)
141

1,353

2020
£’000

6,670

1,267

68
(3)
141
(171)
51

1,353

2019
£’000

1,199
(17)
(254)
—

928

2019
£’000

5,580

1,060

43
(17)
2
(160)
—

928

The proposed reduction in the corporation tax rate to 17% with effect from 6 September 2016 had been substantively enacted as at the 
end of 2019 and therefore the closing deferred tax balance for 2019 had been translated at 17%. The Government’s subsequent pledge 
to maintain the 19% tax rate following the general election was substantively enacted in 2020 and therefore all opening deferred tax 
balances have been remeasured at 19% with an adjustment recognised in the 2020 total tax charge. The closing deferred tax balance 
for 2020 had been translated at 19% the rate substantively enacted as at the balance sheet date. As a result of changes in the March 2021 
budget, corporation tax will increase to 25% with effect from April 2023. 

8 Dividends
Group

Final dividend for 2019
No final dividend was paid for 2019 (2018: 3.8p per share paid 26 May 2019)
Interim dividend for 2020
5.4p per share paid 30 October 2020 (2019: 3.4p per share paid 24 October 2019)

Total dividend paid

2020
£’000

2019
£’000

—

1,328

1,897

1,897

1,188

2,516

In March 2020, the Board decided that it would be prudent not to recommend a final dividend for the financial year ended 
31 December 2019 given the uncertainty caused by Covid-19. The 2020 interim dividend of 5.4p included a catch-up of 2.0p 
against the suspended final 2019 dividend.

The Directors propose a final dividend of 5.1p per share totalling £1,796,000 for 2020, payable 1 June 2021, to shareholders on 
the register on 23 April 2021. As this remains conditional on shareholders’ approval, provision has not been made in these financial 
statements. This includes a further catch-up of 1.3p, giving a total of 3.3p against the suspended final 2019 dividend.

Annual report and accounts 2020

55

 
 
 
 
 
 
 
 
 
 
 
 
9 Earnings per share
Group
Earnings per share is calculated by dividing the profit for the financial year by the weighted average number of ordinary shares in issue 
during the year. Options over ordinary shares and rights of conversion are described in note 27. The calculation of diluted earnings per 
share is derived from earnings per share, adjusted to allow for the issue of shares under these instruments.

Profit for the financial year

Weighted average number of ordinary shares

Basic
Diluted

Earnings per share

Basic
Diluted

10 Intangible assets
Group

Gross carrying amount
At 1 January 2019
Additions (note 25)
Disposals

At 31 December 2019
Additions (note 25)
Disposals

At 31 December 2020

Amortisation and impairment
At 1 January 2019
Amortisation for the year

At 31 December 2019
Amortisation for the year
Disposals

At 31 December 2020

Net book value
At 31 December 2020

At 31 December 2019

2020
£’000

5,317

Number

35,101
36,314

Pence

15.1p
14.6p

Brand
£’000

Goodwill
£’000

Master franchise
agreements
£’000

Customer
 relationships
£’000

551
—
—

551
32
—

583

79
29

108
31
—

139

444

443

19,491
109
—

19,600
589
—

20,189

—
—

—
—
—

—

20,189

19,600

9,832
—
—

9,832
763
—

10,595

1,126
393

1,519
447
—

1,966

8,629

8,313

958
329
(54)

1,233
39
(40)

1,232

471
49

520
47
(15)

552

680

713

2019
£’000

4,652

Number

34,939
35,934

Pence

13.3p
12.9p

Total
£’000

30,832
438
(54)

31,216
1,423
(40)

32,599

1,676
471

2,147
525
(15)

2,657

29,942

29,069

Newton Fallowell Limited, a wholly owned subsidiary, acquired the trade and assets of the estate agency business operated by Lovelle 
Estate Agency Limited and Lovelle Bacons LLP (collectively referred to as “Lovelle”) on 6 and 20 January 2020 respectively, which 
included a network of twelve franchised estate agencies. This transaction gave rise to additional goodwill of £589,000.

The fair values determined on acquisition of the master franchise agreement and brand arising from the Lovelle network are based 
on actual cash flows to 31 December 2020. Thereafter, projected revenue growth was assumed to be 2% over the valuation period. 
The cash flows arising were discounted by the Group’s weighted average cost of capital. 

On 21 September 2020 Northwood GB Limited sold the assets and trade of Belvoir Glossop to the Belvoir Ashton-under-Lyne 
franchisee for £25,000 which gave rise to a disposal against customer relationships.

On 1 January 2020 the assets and trade of MAB (Gloucester) Limited were hived up into Brook Financial Services Limited leaving 
MAB (Gloucester) Limited dormant.

56

Belvoir Group PLC

FINANCIAL STATEMENTSNotes to the financial statements continuedFor the financial year ended 31 December 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10 Intangible assets continued
Group continued
Goodwill is deemed to have an indefinite useful life. It is currently carried at cost and tested annually for impairment by reference 
to the value of the relevant cash generating units (CGUs) to their recoverable amount. The Group has defined its key CGUs as 
Northwood, Newton Fallowell (incorporating Goodchilds, Uplong and EBG), Lovelle, Brook (incorporating PMC and MAB Glos) and 
corporate-owned Belvoir offices. Where the recoverable amount is less than the carrying value, an impairment arises. During the year, 
goodwill was tested for impairment, with no impairment charge arising.

Newton Fallowell (incorporating Goodchilds, Uplong and EBG)
Lovelle
Northwood
Brook (incorporating PMC and MAB Glos)
Corporate-owned Belvoir offices

Total

At 
31 December 
2019
£’000

5,869
—
8,373
5,210
148

19,600

Additions
£’000

Disposals
£’000

—
589
—
—
—

589

—
—
—
—
—

—

At 
31 December 
2020
£’000

5,869
589
8,373
5,210
148

20,189

The recoverable amount of all CGUs has been determined based on a value in use calculation. These calculations use pre-tax cash 
flow projections over a period of five years assuming an annual growth rate of 2% followed by a terminal growth rate of 2% (2019: 2%), 
discounted at a pre-tax discount rate of 12.0% (2019: 10.6%) equivalent to the Group’s weighted average cost of capital. Assumptions 
on sales growth are within those applied in the approved budgets for the upcoming year and strategic projections representing the 
best estimate of future performance.

The Directors do not consider goodwill to be impaired. The Directors believe that no reasonable possible change in assumptions, 
based on facts and circumstances in place at the year-end date, will cause the value in use to fall below the carrying value and hence 
impair the goodwill.

11 Investments
Investments in subsidiaries

Cost
At 1 January 2019
Additions

At 31 December 2019
Additions

At 31 December 2020

Provision for impairment
At 1 January 2019, 31 December 2019 and 31 December 2020

Net book value
At 31 December 2020

At 31 December 2019

Company
£’000

39,722
187

39,910
444

40,354

—

40,354

39,910

The Company addition of £444,000 (2019: £187,000) related to the obligation to settle the share-based remuneration awarded 
to employees of Belvoir Property Management (UK) Limited during the six years ended 31 December 2020.

On 1 January 2020 the assets and trade of MAB (Gloucester) Limited were transferred to Brook Financial Services Limited at which 
point MAB (Gloucester) Limited became dormant.

Annual report and accounts 2020

57

 
 
 
 
 
11 Investments continued
Investments in subsidiaries continued
As at 31 December 2020 the Company owned 100% of the ordinary share capital and voting rights of the following companies:

Subsidiary

Country of incorporation

Company number

Principal activity

Belvoir Property Management (UK) Limited⁴
Newton Fallowell Limited⁴
Northwood GB Limited⁴
Brook Financial Services Limited⁴
MAB (Gloucester) Limited¹,⁴
Purely Mortgage Consultants Limited¹,⁴
Goodchilds Estate Agents & Lettings Limited
Claygold Property Limited²
Redwoods Estate Agents Limited²
Uplong Limited³
Newton & Derry Limited³

England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales
England and Wales

3141281
5372232
3570861
7311674
09668913
6521922
05249161
02649237
03416122
05816728
3695733

Property sales and letting franchising 
Property sales and letting franchising
Property sales and letting franchising
Financial services
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

1.  Subsidiary of Brook Financial Services Limited.

2.  Subsidiary of Belvoir Property Management (UK) Limited.

3.  Subsidiary of Newton Fallowell Limited.

4.   The Company has agreed to guarantee the liabilities of its trading subsidiaries, thereby allowing them to take exemption from an audit under Section 479A of the Companies 

Act 2006.

The registered office address for all subsidiary companies is the same as for the parent company (see note 1).

The carrying value of the investments has been considered for impairment and the Directors believe that the carrying value is supportable.

12 Financial assets
Financial assets at fair value through profit or loss

Cost
At 1 January 2019 and 31 December 2019
Disposal – share options in Mortgage Advice Bureau (Holdings) plc

At 31 December 2020

Provision for impairment
At 1 January 2019 and 31 December 2019

Net book value
At 1 January 2019 and 31 December 2019
Disposal – share options in Mortgage Advice Bureau (Holdings) plc

At 31 December 2020

Group
£’000

159
(159)

—

—

159
(159)

—

Financial assets at fair value through profit or loss comprised 40,000 share options in Mortgage Advice Bureau (Holdings) plc (“MAB 
options”) which vested in May 2020 at 1p per share and were sold on 7 September 2020 at £6.80 per share. The net proceeds were 
£271,000 and the gain of £123,000 on disposal has been recognised as other income. 

58

Belvoir Group PLC

FINANCIAL STATEMENTSNotes to the financial statements continuedFor the financial year ended 31 December 2020 
 
 
 
13 Property, plant and equipment

Group

Freehold
land
£’000

Freehold
property
£’000

Fixtures
and fittings
£’000

Cost
At 1 January 2019
Additions
Acquisitions
Disposals

At 31 December 2019
Additions

At 31 December 2020

Accumulated depreciation
At 1 January 2019
Charge for the year
Acquisitions
Disposals

At 31 December 2019
Charge for the year

At 31 December 2020

Net book value
At 31 December 2020

At 31 December 2019

14 Leases
Right-of-use assets

At 1 January 2019
Additions
Amortisation

At 31 December 2019
Additions
Amortisation

At 31 December 2020

Lease liabilities

At 1 January 2019
Additions
Interest expense
Lease payments

At 31 December 2019
Additions
Interest expense
Lease payments

At 31 December 2020

150
—
—
—

150
—

150

—
—
—
—

—
—

—

150

150

235
—
—
—

235
—

235

50
4
—
—

54
5

59

176

181

Property
£’000

587
—
(112)

475
—
(110)

365

Property
£’000

587
—
16
(121)

482
—
13
(120)

375

Total
£’000  

1,662  
99  
4
(201)  

1,564  
46

1,610

1,016  
142  
2
(189)  

971  
128  

1,277
99
4
(201)

1,179
46

1,225

966
138
2
(189)

917
123

1,040

1,099  

185

262

511

593  

Group

Motor
vehicles
£’000

Office
equipment
£’000

48
173
(81)

140
27
(81)

86

3
—
(2)

1
5
(2)

4

Group

Motor
vehicles
£’000

Office
equipment
£’000

48
173
5
(89)

137
27
4
(83)

85

3
—
—
(2)

1
5
—
(2)

4

Company

Fixtures
and fittings
£’000

57
24
—
—

81
9

90

22
15
—
—

37
16

53

37

44

Total
£’000

638
173
(195)

616
32
(193)

455

Total
£’000

638
173
21
(212)

620
32
17
(205)

464

Annual report and accounts 2020

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14 Leases continued
Maturity of lease liabilities

At 31 December 2020

At 31 December 2019

15 Trade and other receivables

Current
Trade receivables
Loans to franchisees 
Other debtors
Prepayments
Accrued income
Amounts owed by Group undertakings

Non-current
Loans to franchisees 

Group

Up to 6 months
£’000

6–12 months
£’000

1–5 years
£’000

Over 5 years
£’000

91

91

84

87

289

437

—

5

Group

Company

2020
£’000

1,601
1,020
1,856
202
384
—

5,063

2019
£’000  

1,378
1,101  
1,607  
242  
247  
—

4,575  

2020
£’000

—
—
—
44
—
6,795

6,839

Total
£’000

464

620

2019
£’000

—
—
19
40
—
6,670

6,729

1,970

2,053  

—

—

As at 31 December 2020 trade receivables of £1,438,000 (2019: £1,248,000) were not due. The expected loss rates are based on 
the Group’s historical credit losses experienced over the three-year period prior to the period end. The historical loss rates are then 
adjusted for current and forward-looking information on macro-economic factors affecting the Group’s customers and isolated items 
not deemed to be indicative of future credit losses. Trade receivables are collected using direct debit and historical credit losses are 
immaterial. At 31 December 2020 the Group has recognised a lifetime expected credit loss of £36,000 (2019: £48,000). 

At the year end £45,000 (2019: £92,000) of the franchise loan repayments were past the due date. Loans to franchisees are spread 
across varying terms. In determining the lifetime expected credit losses, the Audit Committee primarily considers the recoverability 
of indebtedness from franchisees. There have been no changes to the estimation techniques or the significant assumptions made 
during the financial year. The recoverable amount is assessed by management as being the average of the multiples paid in acquiring 
portfolios during the year on behalf of our franchisees under our assisted acquisitions programme. Where relevant, forward-looking 
information has been incorporated into management’s assessment. The franchisee indebtedness risk profile has been assessed 
as follows:

 » lower risk: loans where recoverable amounts are higher than indebtedness and the probability of default is considered less than 1%, 

the impact of which would not be material; and

 » higher risk (significant increase in credit risk): loans where recoverable amounts are lower than indebtedness.

During the year the lifetime expected credit loss on franchisee indebtedness was increased by £68,000 (2019: £144,000).

Lower risk gross carrying value amount
Loss provision

Lower risk net carrying value amount

Higher risk gross carrying value amount

Loss provision: 
At 1 January
Utilised during the year
Increase in provision during the year

At 31 December 

Higher risk net carrying value amount

Total net carrying value amount

60

Belvoir Group PLC

Group

2020
£’000

2,511
—

2,511

731

(418)
234
(68)

(252)

479

2019
£’000

2,610
—

2,610 

962

(274)
—
(144)

(418)

544

2,990

3,154

FINANCIAL STATEMENTSNotes to the financial statements continuedFor the financial year ended 31 December 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
15 Trade and other receivables continued
Included within other debtors is £461,000 (2019: £379,000) due from financial advisers relating to commissions that are refundable 
to the Group when a life policy is cancelled within 48 months of the policy being written. As these balances have no credit terms, 
they can be recovered directly from subsequent new business entered into with the financial adviser.

Amounts owed by Group undertakings are due on demand and interest free. In assessing the expected credit loss, the general 
approach has been applied. Based upon historical performance and forward-looking factors, the subsidiary has resources to repay 
the amount outstanding at the year end as such the probability of default is considered to be very low and any expected credit loss 
is insignificant. There has been no change in credit risk since initial recognition.

16 Assets held for sale
Group

Additions
Disposals

At 31 December 2020

Total
£’000

767
(176)

591

The acquisition of Lovelle included five corporate-owned offices that have been held for resale. During the year the Horncastle office 
was franchised to the adjacent Newton Fallowell franchisee and Hessle, Skegness and Grimsby Sales were franchised to the respective 
branch managers. Total consideration was £176,000 in respect of these disposals. On 15 January 2021, the remaining Grimsby Lettings 
office was franchised to the branch manager for £591,000. The trading results from these offices have been reported separately from 
continuing operations on the face of the Group statement of comprehensive income.

17 Cash and cash equivalents

Cash and cash equivalents

18 Trade and other payables

Current
Trade payables
Refund liability
Other taxes and social security
Accruals
Deferred income
Other creditors
Deferred and contingent consideration
Amounts owed to Group undertakings

19 Borrowings

Current
Bank loans – term loan

Long term
Bank loans – term loan

Group

Company

2020
£’000

5,934

2019
£’000  

3,586  

2020
£’000

4,411

2019
£’000

1,412

Group

Company

2020
£’000

632
1,293
766
924
18
216
—
—

3,849

2019
£’000  

612  
1,110  
628  
566  
25  
163  
37  
—  

3,141  

2020
£’000

2019
£’000

9
—
—
68
—
—
—
1

78

4
—
—
60
—
—
—
200

264

Group

2020
£’000

Company

2019
£’000  

2020
£’000

2019
£’000

861

861  

861

861

8,728

9,589

9,591  

10,452  

8,728

9,589

9,591

10,452

All current amounts are short term and their carrying values are considered reasonable approximations of fair value.

Annual report and accounts 2020

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
20 Maturity of borrowings

Group and Company
Repayable in less than six months
Repayable in seven to twelve months

Current portion of long-term borrowings
Repayable in years one to five

Total borrowings
Less: interest included

Total debt

Less: cash and cash equivalents

Net debt

2020
£’000

528
523

1,051
8,939

9,990
(401)

9,589

(5,934)

3,655

2019
£’000

587
581

1,168
10,181

11,349
(897)

10,452

(3,585)

6,867

Borrowings comprise a term loan of £9,654,000 (2019: £10,546,000) secured by a fixed and floating charge over the Group assets 
and it is repayable in half yearly instalments of £445,000 from June 2021 with a final payment of £7,868,000 in March 2023 and bears 
interest at 1.95% over the LIBOR rate. The arrangement fee of £144,000 is being amortised over the life of the loan, which gave rise 
to a charge to the profit and loss account of £29,000 (2019: £29,000). All bank covenants were complied with throughout the year.

21 Called up share capital

Group and Company
Allotted, issued and fully paid
Ordinary shares of 1p each

At 1 January 2019 and 31 December 2019

Issue of shares during the year:
23 January 2020 – share price 75p
10 September 2020 – share price 116p

At 31 December 2020

2020

2019

Number

£’000  

Number

£’000

35,122,005

351  

34,938,606

349

Group and
Company
Number

Nominal
share capital
£’000

34,938,606

349

163,399
20,000

2
—

Share
premium
£’000

12,006

121
23

35,122,005

351

12,150

62

Belvoir Group PLC

FINANCIAL STATEMENTSNotes to the financial statements continuedFor the financial year ended 31 December 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
22 Reconciliation of profit before taxation to cash generated from operations
Group

Profit before taxation
Depreciation and amortisation charges
Share-based payment charge
Impairment of franchisee loan book
Profit on disposal of corporate offices
Amortisation of debt costs
Finance costs
Interest paid on lease liabilities
Finance income
MAB share option recognition and related income

Increase in trade and other receivables
Increase in trade and other payables

Cash generated from operations

Company

Profit before taxation
Dividend received
Amortisation of debt costs
Finance income
Finance costs
Depreciation and amortisation charges

Increase in trade and other receivables
Decrease in trade and other payables

Cash used in operations

2020
£’000

6,670
843
444
68
—
29
244
17
(181)
(112)

8,022
(569)
745

8,198

2020
£’000

5,901
(7,150)
29
(2)
244
17

(961)
(110)
(188)

2019
£’000

5,580
819
187
158
(2)
29
321
21
(230)
(32)

6,851
(145)
579

7,285

2019
£’000

5,792
(7,100)
29
(2)
321
14

(946)
(239)
(905)

(1,259)

(2,090)

23 Financial instruments
Capital management policy
The Group manages its capital to ensure its operations are adequately provided for as described below. The principal risks faced by the 
Group are detailed on pages 22 and 23. The Group’s objective when managing capital is to safeguard its ability to continue as a going 
concern and so provide increasing shareholder value. The Group is meeting this objective through a combination of underlying 
organic growth and targeted growth by acquisition, which will generate regular and increasing returns to shareholders.

The capital structure of the Group consists of cash and cash equivalents and equity attributable to the shareholders comprising issued 
capital, reserves and retained earnings as disclosed in the statement of changes in equity.

Financial instruments – risk management
The Group is exposed through its operations to the following financial risks:

 » interest rate risk;

 » credit risk; and

 » liquidity risk.

In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note describes 
the Group’s objectives, policies and processes for managing those risks and the methods used to measure them. Further quantitative 
information in respect of these risks is presented throughout these financial statements. There have been no substantive changes 
in the Group’s exposure to financial instrument risks, its objectives, policies and processes for managing those risks or the methods 
used to measure them from previous periods unless otherwise stated in this note.

Annual report and accounts 2020

63

 
 
 
 
23 Financial instruments continued
Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument risk arises, are included in the summary below.

Summary of financial assets and financial liabilities by category:

Financial assets
Trade receivables
Other receivables
Loans to franchisees 
Cash and cash equivalents

Financial liabilities
Trade payables
Refund liability
Loans and borrowings
Other creditors
Lease liabilities
Contingent consideration

Maturity analysis of financial liabilities:
In less than one year
Trade payables
Refund liability
Loans and borrowings
Other creditors 
Lease liabilities
Contingent consideration

In more than one year
Lease liabilities
Long-term borrowings

Group

2020
£’000

1,601
2,240
1,020
5,934

10,795

2019
£’000  

1,378  
1,854  
3,154  
3,586  

9,972  

Company

2020
£’000

—
6,795
—
4,411

11,206

Group

Company

2020
£’000

632
1,293
9,589
216
464
—

2019
£’000  

612
1,110  
10,452  
163  
620  
37  

12,194

12,994  

632
1,293
861
216
175
—

3,177

289
8,728

9,017

612  
1,110  
861  
163  
178  
37  

2,961  

442  
9,591  

10,033  

2020
£’000

9
—
9,589
—
—
—

9,598

9
—
861
—
—
—

870

—
8,728

8,728

2019
£’000

—
6,689
—
1,412

8,101

2019
£’000

4
—
10,452
200
—
—

10,656

4
—
861
200
—
—

1,065

—
9,591

9,591

All of the financial assets and liabilities above are carried in the statement of financial position at amortised cost. The above amounts 
reflect the contractual undiscounted cash flows, including future interest charges, which may differ from carrying values of the 
liabilities at the reporting date.

General objectives, policies and processes
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, whilst retaining 
ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure the effective 
implementation of the objectives and policies to the Group’s finance function. The Board receives monthly reports through which 
it reviews the effectiveness of the processes put in place and the appropriateness of the objectives and policies it sets.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s 
competitiveness and flexibility. Further details regarding these policies are set out below.

64

Belvoir Group PLC

FINANCIAL STATEMENTSNotes to the financial statements continuedFor the financial year ended 31 December 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
23 Financial instruments continued
Interest rate risk
Interest rate risk arises from the Group’s management of interest-bearing assets and liabilities.

The Group does not use hedging products to manage interest rate risk but uses treasury products for deposits until such time 
as required for acquisitions as part of the Group’s acquisition strategy.

Credit risk
Credit risk is the risk of financial loss to the Group if a franchisee or a counterparty to a financial instrument fails to meet its contractual 
obligations. It is Group policy to assess the credit risk of new franchisees before entering contracts.

The highest risk exposure is in relation to loans to franchises and their ability to service their debt. The Directors have established 
a credit policy under which each new franchisee is analysed individually for creditworthiness before a franchise is offered. The 
Company’s review includes external ratings, when available, and in some cases bank references. The Group does not consider 
that it has a significant concentration of credit risk.

The credit risk for liquid funds and other short-term financial assets is considered small. The substantial majority of these assets 
are deposited with HSBC.

Liquidity risk
Liquidity risk arises from the Group’s management of working capital and the finance charges and principal repayments on its debt 
instruments. It is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due.

In order to maintain liquidity to ensure that sufficient funds are available for ongoing operations and future developments, the Group 
monitors forecast cash inflows and outflows on a monthly basis.

Fair values of financial instruments
Financial assets and liabilities are carried at amortised cost which equates to fair value. The Group’s management assessed that the 
fair values of cash, trade receivables, trade payables and other current liabilities approximate their carrying amounts largely due to 
the short-term maturities of these instruments.

24 Deferred taxation

Balance at 1 January
Acquisition in the year – attributable to intangible assets
(Credited)/charged to the income statement

Balance at 31 December

Deferred taxation has been provided as follows:
Attributable to intangible assets
Accelerated capital allowances
Recognition of deferred tax asset short-term timing differences

Group

Company

2020
£’000

1,440
151
(145)

1,446

1,836
46
(436)

1,446

2019
£’000  

1,647  
48  
(255)  

1,440  

1,623  
47  
(230)  

1,440  

2020
£’000

2019
£’000

7
—
(2)

5

—
5
—

5

6
—
1

7

—
7
—

7

Following the reversal of the Government’s decision to reduce corporation tax to 17%, the amounts provided in respect of deferred tax 
have been computed at 19% (2019: 17%). There are no temporary differences for which deferred tax balances are unrecognised.

25 Acquisitions
Newton Fallowell Limited, a wholly owned subsidiary, acquired the trade and assets of the estate agency business operated by 
Lovelle Estate Agency Limited and Lovelle Bacons LLP (collectively referred to as “Lovelle”) on 6 and 20 January 2020 respectively, 
for cash consideration of £2,007,000. Lovelle comprised a network of twelve franchised estate agencies and five corporate-owned 
estate and lettings agencies. The corporate-owned offices were franchised out by 15 January 2021 as planned, and these have been 
recognised at their net realisable value of £767,000, which is not materially different to the consideration as at acquisition.

The goodwill represents the value attributable to the new businesses and the assembled and trained workforce.

Deferred tax at 19% has been provided on the value of the separable intangible assets. This initial deferred tax liability has been 
recognised on the brand and the master franchise agreement acquired which is reduced subsequently in line with the amortisation 
period. Whilst the initial book value of goodwill is higher than the tax base, no deferred liability is recognised on goodwill. 

During the year a further £8,000 was paid in respect of the Northwood Glossop portfolio.

Annual report and accounts 2020

65

 
 
 
 
 
 
 
 
25 Acquisitions continued
Under the strategic alliance entered into with The Nottingham Building Society (NBS), Belvoir Property Management (UK) Limited 
acquired a small portfolio of managed properties for total consideration of £24,000.

The above transactions met the definition of a business combination and have been accounted for using the acquisition method under 
IFRS 3. The assets and liabilities below are shown at their provisional fair values as at acquisition.

Intangible assets 
Assets held for sale
Deferred tax liabilities

Identifiable net assets acquired

Goodwill on acquisition

Consideration

Consideration settled in cash

NW Glossop
£’000

NBS
£’000

8
—
—

8

—

8

8

24
—
—

24

—

24

24

Lovelle
£’000

802
767
(151)

1,418

589

2,007

2,007

Total
£’000

834
767
(151)

1,450

589

2,039

2,039

Post-acquisition financial results
The acquisition of Lovelle was sufficiently close to the start of the year such that had completion taken place on the first day of the financial 
year, Group revenues and Group profit before tax would have been unaffected. The five corporate-owned offices were categorised as 
assets held for sale and as such operations from these five offices have been reported separately from continuing operations.

The acquisitions of the NW Glossop and NBS portfolios were immaterial to the Group results.

26 Related party disclosures
During the year the Group paid fees of £40,000 (2019: £15,000) to The Property Ombudsman Limited, a company of which 
Michael Stoop is a director. The balance outstanding as at 31 December 2020 was £nil (2019: £nil).

During 2020, emoluments were paid to a person related to a Director of £nil (2019: £139). The amount paid was commensurate 
with other employees performing a similar role with a similar level of qualification and experience.

During the year the Directors received the following dividends from their shareholdings:

30 October 2020  
2020 interim

£’000  

24 October 2019

2019 interim
£’000

Dorian Gonsalves
Louise George
Mark Newton
Michael Stoop
Paul George

Total dividends

26  
3  
24  
1  
1  

55  

During the year Belvoir Group PLC received a dividend of £7.2m (2019: £7.1m) from its subsidiary companies.

At the year end the Company was owed/(owing) the following amounts by/(to) subsidiary companies, all of which are payable 
on demand:

Belvoir Property Management (UK) Limited
Newton Fallowell Limited
Northwood GB Limited
Brook Financial Services Limited
Goodchilds Estate Agents & Lettings Limited

66

Belvoir Group PLC

2020
£’000

484
1,444
348
4,518
(1)

16
2
15
—
—

33

2019
£’000

2,370
404
(199)
3,896
(1)

FINANCIAL STATEMENTSNotes to the financial statements continuedFor the financial year ended 31 December 2020 
 
 
 
27 Share-based employee remuneration
The following share options issued were outstanding as at 31 December 2020:

Share option scheme

Date of issue

Quantity

Exercise price
£

Vesting period

Expiry date

Enterprise Management Incentive
Enterprise Management Incentive
Enterprise Management Incentive
Long-term incentive plan
Long-term incentive plan
Company Share Option Plan
Company Share Option Plan

04/07/2014
24/09/2014
23/12/2015
31/07/2017
08/02/2018
02/01/2018
28/01/2020

495,000
60,000
40,000
1,160,509
171,927
242,672
273,365

2,443,473

3 years
1.32
3 years
1.32
3 years
1.16
0.01
3 years and 5 months
0.01 2 years and 11 months
3 years
0.98
3 years
1.48

04/07/2024
24/09/2024
23/12/2025
30/07/2027
07/02/2028
01/01/2028
27/01/2030

Movement in the number of share options was as follows:

Share option movement
At 1 January
Options granted in the year
Recognition of dividend equivalents under the long-term incentive plan
Options exercised in the year
Options lapsed in the year

At 31 December

Exercisable at the end of the year

Options have been valued using the following inputs to the Black Scholes model:

Expected volatility (based on closing prices in the year prior to issue)
Expected life
Risk-free rate
Expected dividend yield

The Group recognised the following expenses relating to equity-settled share-based transactions:

Employee benefits (note 4)

2020
Number

2019
Number

2,149,071
285,689
216,436
(183,399)
(24,324)

2,171,071
—
—
—
(22,000)

2,443,473

2,149,071

595,000

778,399

45%
3.5 to 4 years
0.5%
6.9%

2020
£’000

444

2019
£’000

187

28 Contingent liabilities
Belvoir Group PLC and its subsidiaries have a cross-company guarantee, which creates a fixed and floating charge on the assets 
of each company. As at 31 December 2020 the outstanding contingent liability under this agreement amounted to £9,654,000 
(2019: £10,537,000).

29 Post-balance sheet events
Acquisition of Nicholas Humphreys
On 31 March 2021, Belvoir Group PLC acquired the entire share capital of White Kite Holdings 2021 Limited and its two subsidiaries, 
White Kite Limited and Nicholas Humphreys Franchise Limited, collectively referred to as Nicholas Humphreys.

Nicholas Humphreys operates a national network of 18 franchised and three corporate-owned primarily lettings agencies. This 
transaction meets the definition of a business combination and will be accounted for using the acquisition method under IFRS 3.

The combined consideration of £4.0m was settled in cash from existing reserves post-year end and comprises around £100,000 
in tangible assets with the remainder being intangible assets and goodwill. 

At the time that the financial statements have been authorised for issue, the initial accounting for this business combination 
is incomplete. As such the full disclosure of this business combination cannot be made at this time.

Annual report and accounts 2020

67

 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting
Belvoir Group PLC

Notice is hereby given that the Annual General Meeting of Belvoir 
Group PLC (the “Company”) will be held at Belvoir’s Central Office, 
The Old Courthouse, 60A London Road, Grantham, Lincolnshire 
NG31 6HR, at 10 am on 27 May 2021 for the purpose of 
considering and, if thought fit, passing the following resolutions. 
Resolutions 1–5 will be proposed as ordinary resolutions and 
resolutions 6–8 will be proposed as special resolutions.

Ordinary resolutions
1. 

 To receive the Company’s financial statements for the 
financial year ended 31 December 2020, together with 
the Directors’ and the auditor’s reports thereon.

2. 

3. 

4. 

5. 

 To re-appoint BDO LLP as auditor of the Company to hold 
office from the conclusion of this meeting until the conclusion 
of the next general meeting of the Company at which the 
Company’s accounts are laid.

 To authorise the Directors of the Company (the “Directors”) 
to determine the auditor’s remuneration.

 To re-appoint Louise George, who retires by rotation and 
offers herself for re-election under Article 71 of the Company’s 
Articles of Association, as Director.

 To re-appoint Michael Stoop, who retires by rotation and 
offers himself for re-election under Article 71 of the 
Company’s Articles of Association, as Director.

Special resolutions
6. 

 The Directors of the Company be and are hereby generally and 
unconditionally authorised for the purposes of Section 551 of 
the Companies Act 2006 (as amended) (the “Act”) to exercise all 
the powers of the Company to allot shares in the Company, 
or to grant rights to subscribe for or to convert any security 
into shares in the Company (such shares and such rights to 
subscribe for or to convert any security into shares in the 
Company being “equity securities”) being on such terms and in 
such manner as they shall think fit, provided that this authority 
shall be limited to the allotment of equity securities up to a 
maximum aggregate nominal amount of £117,419, being 
one-third of the nominal value of the Company’s share capital, 
at any time (unless and to the extent previously renewed, 
revoked or varied by the Company in general meeting) during 
the period from the date hereof until the conclusion of the next 
Annual General Meeting of the Company or 15 months after 
the passing of this resolution (whichever is earlier), provided 
that the Directors of the Company may make an offer or enter 
into an agreement which would or might require equity 
securities to be allotted, offered or otherwise dealt with or 
disposed of after the expiry of such authority and the Directors 
of the Company may allot any equity securities after the expiry 
of such authority in pursuance of any such offer or agreement 
as if this authority had not expired.

7. 

 The Directors of the Company be given power pursuant to 
Sections 570 and 573 of the Act to allot equity securities (as 
defined by Section 560 of the Act) of the Company for cash 
pursuant to the authority conferred by resolution 6 as if Section 
561 of the Act did not apply to any such allotment. This power 
is limited to the allotment of equity securities up to a maximum 
aggregate nominal amount of £35,226 (being equal to 10% of 
the Company’s share capital) and otherwise to the allotment of 
equity securities for cash in connection with a rights issue or 
other pre-emptive offer to holders of ordinary shares where the 
equity securities respectively attributable to the interest of such 
holders are proportionate (as nearly as may be practicable) to 

68

Belvoir Group PLC

the respective numbers of ordinary shares held by them, 
but subject to such exclusions or other arrangements as the 
Directors of the Company may deem necessary or expedient 
to deal with any fractional entitlements or any legal or practical 
problems under the laws of, or the requirements of any 
regulatory body or any recognised stock exchange in, any 
territory, in each case at any time (unless the authority 
conferred by resolution 6 is previously renewed, revoked or 
varied) until the conclusion of the next Annual General Meeting 
of the Company or 15 months after the passing of this resolution 
(whichever is earlier), provided that before any such expiry the 
Directors of the Company may make an offer or enter into an 
agreement which would or might require equity securities to be 
allotted after the expiry of such power and the Directors of the 
Company may allot equity securities after such expiry under 
this power in pursuance of any such offer or agreement as if 
this power had not expired.

 The power granted by this resolution applies in relation to 
any sale or shares in an allotment of equity securities by virtue 
of Section 560(3) of the Act as if in the first paragraph of this 
resolution the words “pursuant to the authority conferred 
by paragraph 6 of this resolution” were omitted.

 The authority granted by this resolution shall replace all existing 
authorities to allot any shares in the Company and to grant rights 
to subscribe for or convert any security into shares in the 
Company previously granted to the Directors pursuant to Sections 
551, 570 and 573 of the Companies Act 2006, save for any existing 
authorities in respect of options granted to employees.

8. 

 This resolution authorises the Company to purchase up to 
approximately 14.99% of its issued ordinary share capital at any 
time from the date this resolution is passed up to the date of 
the next Annual General Meeting or 15 months from the date 
this resolution is passed, whichever is the earlier. The Directors 
consider it desirable for the proposed general authority to be 
available. The Directors have no present intention to make 
such market purchases but consider it desirable to be given 
the flexibility to do so by shareholders.

By order of the Board

Louise George
Company Secretary

Notes:
1.  Please arrive 15 minutes prior to the start of the meeting.

2.   A member entitled to attend and vote at this meeting is entitled to appoint one 
or more proxies to attend and vote on his or her behalf. A proxy need not be 
a member of the Company.

3.   Completion and return of a form of proxy does not preclude a member from 

attending and voting at the meeting in person should he or she wish.

4.   A form of proxy is available on the Company’s website, www.belvoirgroup.com, or by 

request from the Company Secretary. To be valid for use at the Annual General Meeting, 
the form of proxy must be completed, signed and returned in accordance with the 
instructions printed on it, to Belvoir Group PLC’s registrar, Computershare Investor 
Services PLC, at The Pavilions, Bridgwater Road, Bristol BS99 6ZY, so as to be received 
as soon as possible but in any event not later than 10 am on Tuesday 25 May 2021.

5.   As permitted by Regulation 41 of the Uncertificated Securities Regulations 2001, 

members who hold shares in uncertificated form must be entered on the Company’s 
register of members by 6 pm on 25 May 2021 in order to be entitled to attend and/or 
vote at the meeting in respect of the number of shares registered in their name at such 
time. Changes to entries on the register of members after that time will be disregarded 
in determining the rights of any person to attend and/or vote at the meeting.

6.   Copies of the Directors’ service contracts will be available for inspection at the 

registered office of the Company during normal business hours.

SHAREHOLDER INFORMATION 
 
Corporate information

Board of Directors
Michael Stoop
Non-Executive Chairman  

Dorian Gonsalves
Chief Executive Officer

Louise George
Chief Financial Officer

Mark Newton
Executive Director

Paul George
Non-Executive Director

Company Secretary
Louise George, FCA, ACIS

Registered office
The Old Courthouse  
60A London Road 
Grantham 
Lincolnshire 
NG31 6HR

Registered number
07848163

Country of incorporation
England and Wales

Website
www.belvoirgroup.com

Nominated adviser and broker
finnCap
60 New Broad Street 
London 
EC2M 1JJ

Independent auditor
BDO LLP
Chartered Accountants  
and Statutory Auditor 
2 Snowhill  
Birmingham  
B4 6GA

Corporate calendar

Half year results announced:
7 September 2020

Preliminary announcement of full year results:
12 April 2021

Annual General Meeting:
27 May 2021

Principal banker
HSBC UK plc
Donington Court 
Pegasus Business Park 
Herald Way 
East Midlands 
DE74 2UZ 

Registrar and transfer office
Computershare Investor Services PLC
The Pavilions 
Bridgwater Road 
Bristol 
BS99 6ZZ

Lawyers
Browne Jacobson
Mowbray House 
Castle Meadow Road 
Nottingham 
NG2 1BJ

Hamilton Pratt
Franchise House 
3a Tournament Court 
Tournament Fields 
Warwick 
CV34 6LG

Find us on social media

@Belvoir-Group

@BelvoirUK

@BelvoirUK

@BelvoirUK

Annual report and accounts 2020

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Belvoir Group PLC
07848163

The Old Courthouse 
60A London Road 
Grantham 
Lincolnshire 
NG31 6HR

www.belvoirgroup.com

 
 
 
 
 
 
 
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