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Belvoir Group PLC

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FY2021 Annual Report · Belvoir Group PLC
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Opening the door  
to property, mortgage  
and franchise expertise

Belvoir Group PLC Annual report and accounts 2021

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1

 
 
 
 
 
 
 
Introduction

Belvoir Group is a leading UK property, mortgage 
and franchise group operating through two divisions: 
a network of property franchisees and a network 
of mortgage advisers, combining to support 
customers throughout their property journey.

Our purpose

Our purpose is to help people realise their 
property, mortgage and franchise aspirations.

Our vision

Our vision is to be the agency of choice for our 
colleagues and our customers, providing the 
best property, mortgage and franchise expertise 
in our industry.

In this report

Strategic report

01  At a glance

02  Our year in review

04  Our commitment to ESG

06  Chairman’s statement

08  Our markets

12  Our business model

14  Our stakeholders

22  Environmental, social 
and governance

28  Financial review

31  Risk management

Corporate governance

34  Board of Directors

36 

Introduction to corporate 
governance

Financial statements

46 

Independent auditor’s report

51 

 Group statement of 
comprehensive income

52  Statements of financial position

53 

 Statements of changes in equity

54  Statements of cash flows

55 

 Notes to the financial statements

16  Chief Executive Officer’s statement

18  Our strategy 

20  Our key performance indicators 

(KPIs)

37 

 Statement of corporate governance

Shareholder information

41  Audit Committee report

42  Directors’ remuneration report

44  Directors’ report

78  Notice of Annual General Meeting

80  Corporate information

80  Corporate calendar

Read about our ESG strategy 
from page 24

Read about our stakeholder 
engagement from page 14

Read about our approach to 
governance from page 36

At a glance

Since opening our first lettings office in 1995, to operating two 
divisions, property franchise and financial services with 463 
offices nationwide in 2021, Belvoir has been helping people 
to realise their property aspirations for over 26 years.

Opening the door to property expertise

Established in 1995
Historically a lettings franchise, Belvoir 
now offers both sales and lettings 
services across the UK.

Acquired in 2015
Originally an East Midlands-based 
estate agent, this network is now a 
strong regional property brand covering 
both the East and West Midlands.

Acquired in 2016
Northwood also started as a specialist 
lettings franchise and now has nationwide 
coverage offering both sales and lettings. 

158 offices

39 offices

93 offices

Acquired in 2020
Based in North Lincolnshire and the 
Humber, Lovelle is a strong regional, 
predominantly sales network.

Acquired in 2021
Nicholas Humphreys specialises in 
student lettings in university towns 
across the UK.

Partnered since 2020
Dual-branded branches offering 
estate agency services to members 
of the Nottingham Building Society 
("The Nottingham" or "NBS").

16 offices

20 offices

37 offices

Opening the door to mortgage expertise

Acquired in 2017
Brook trades as the largest appointed representative of 
the Mortgage Advice Bureau (MAB), one of the UK’s leading 
networks for mortgage intermediaries. Brook manages a 
network of 243 mortgage, protection and financial services 
advisers (advisers) operating through 100 businesses.

100 businesses

For more information visit our new website:  
www.belvoirgroup.com

Strategic reportOur year in review

Our highlights

Revenue (£m)

MSF (£m)

Profit before tax (£m)

EPS (p)

£29.6m

+37%

29.6

21.7

19.3

13.4

11.3

£10.7m

+18%

7.9

10.7

8.5

8.8

9.1

£9.3m

+39%

9.3

20.4p

+35%

20.4

6.7

5.51

5.6

15.1

12.91

13.3

3.9

8.6

17

18

19

20

21

17

18

19

20

21

17

18

19

20

21

17

18

19

20

21

Operational highlights
•  Achieved growth across all three markets: lettings, 

sales and financial services

•  Acquired Nicholas Humphreys, a network of 20 offices 

specialising in student lettings, in March 2021

•  Acquired Nottingham Mortgage Services, the mortgage 
advisory arm of the Nottingham Building Society, in July 
2021 and dual-branded a further 26 NBS branches

•  Expanded Belvoir’s mortgage adviser network by 20% 

to 243 (2020: 202)

•  Greater reach with the number of offices up 11% 

to 463 (2020: 418)

•  Managed portfolio up 12% to 72,900 (2020: 65,065) 

properties

•  Number of written mortgages up 37% to 16,585 

(2020: 12,094)

•  Number of house sales up 54% to 12,320 (2020: 8,003)

Financial highlights
•  Group revenue increased by 37% to £29.6m 

(2020: £21.7m) with 12% attributable to acquired 
businesses and 25% to like-for-like growth

•  Management service fees (MSF) grew by 18% 

to £10.7m (2020: £9.1m) 

•  39% increase in profit before tax to £9.3m (2020: £6.7m), 

marking 25 years of consecutive profit growth

•  Continued strong lettings bias reflected in gross profit 
ratio of 56% lettings:19% sales:20% financial services: 
5% other (2020: 60%:17%:19%:4%)

•  Year-end cash of £7.4m (2020: £5.9m) 

•  Net debt significantly reduced by 65% to £1.3m 
(2020: £3.7m) despite deploying £4.4m on two 
corporate acquisitions

•  Total dividend per share for the year up 18% 

to 8.5p (2020: 7.2p)

1.  2018 includes net exceptional credit of £0.6m.

02

Belvoir Group PLC Annual report and accounts 2021

Covid-19 update

Impact on trading
The national lockdown in the first half of 2021 and 
the “work from home” advice at the end of 2021 did 
not close the property sector so our estate and 
letting agency branches were able to operate whilst 
observing the prevailing Covid-19 guidelines. Our 
advisers serviced their clients remotely, and our central 
teams supported all parts of the business from home. 

Engaging with colleagues
The Board remained mindful of the wellbeing of 
our franchisees, our advisers and all staff across the 
Group. Whilst working from home, our central teams 
met daily online to ensure regular engagement with 
all staff. After 19 July 2021, the Board adopted a 
phased return to the office reflecting both the needs 
of the business and our staff. Our franchisees and 
advisers were fully apprised of any changes to the 
Government’s Covid-19 guidelines that would affect 
their business to ensure that they operated a safe 
environment for their staff and customers.

Looking forward
The successful roll out of the Government’s vaccination 
programme has enabled the UK to release most 
Covid restrictions, enabling all parts of our business 
to operate as normal. Going forward, our interactions 
will be a blend of physical and virtual meetings so 
as to retain some of the efficiencies gained during 
the pandemic.

Values in action:

Collaboration

Learn more about our response  
to Covid-19 from page 7

Strategic reportStatement of corporate governance

Our investment case

Belvoir has a proven track record in delivering growth, even during the 2007 financial crash 
and the 2020 Covid-19 pandemic, built around a resilient business model of supporting 
networks of entrepreneurial business owners. This is underpinned by a strong bias towards 
lettings, providing a reliable recurring revenue stream.

Proven multi-brand franchise network model

History of strong financial growth

6 brands

25 years

Harnessing entrepreneurial self-motivated franchisees 
and advisers coupled with specialist central support

Unbroken profit growth with EPS up 137% in four years

Learn more about our brands from page 1

Learn more about our performance from page 28

High degree of recurring revenue

Diversification

56% 

gross profit from lettings/19% sales/ 
20% financial services/5% other

£3.8m 

gross profit contribution from 
financial services in 2021

Highly cash generative underpinned by recurring gross 
profit from core lettings business

Up from £0.3m in 2016

Learn more about our risks from page 31

Learn more about our business model from page 12

Long-serving, experienced leadership team

Successful acquisition strategy

13 years average length of service

8 acquisitions since 2015

Stable management team with 29 years average 
industry experience

Five franchise brands and three financial services 
businesses fully assimilated into the Group

Learn more about our leadership from page 34

Learn more about our acquisitions from page 16

Annual report and accounts 2021 Belvoir Group PLC

03

Strategic reportOur commitment to ESG

Committing to our ESG strategy

As a people focused business, we are committed to having a positive impact on our stakeholders. 
What we do affects people’s lives across the UK, whether that be our franchisees, advisers, landlords, 
buyers and sellers or the thousands of tenants who live in properties managed by us. A thorough and 
relevant ESG strategy is vital in ensuring that we uphold our responsibilities to those stakeholders and 
their communities and make our impact on them as positive as possible. 

A sustainable direction of travel

Multiple environmental, social and governance (ESG) trends 
impact on us, the way we do business and our stakeholder 
expectations. The transition to using low carbon energy is 
a key environmental trend and we intend to tackle this by 
improving the green credentials of our business operations. 
This also goes as far as influencing and supporting our 
landlords and tenants where possible to make greener 
choices for themselves. The Government is due to increase 
minimum energy efficiency standards (EPC) for rental 
properties to a grade C by 2025 for new tenancies which will 
further support this shift. Digital transformation and disruptive 
innovation in general are constantly affecting our industry. 
New PropTech is being brought to market all the time and 
some of it certainly has the ability to positively impact our 
business or the customer journey. 

Good governance is vitally important, with high ethical 
and professional standards, openness and transparency 
being integral to our success in this area so far. There are 
unfortunately low levels of trust in our sector for a variety of 
reasons, so open and honest dealings with our clients are 
key. Policy developments, including a regulatory framework 
for property agents in Scotland and Wales, with England to 
follow, increasing protection of tenants and minimum energy 
efficiency standards, should all help to support this. 

Housing is at the centre of many social trends with 
affordability, accessibility and quality of housing often 
being a concern as a result of structural issues in the sector. 

The pandemic has left many of us with a more emotional 
attachment to our homes, resulting in different buyer 
behaviours and a changing market. Social trends also impact 
on our own people. Attracting, developing and retaining a 
talented, diverse, happy and healthy team are paramount to 
our operations. Developing and retaining skilled entrepreneurs 
who maintain high professional standards are vital to our 
business’ success.

As a business we understand that 
the principles of ESG are becoming 
increasingly important to people at 
all levels of our business as well as our 
clients, shareholders and society as a 
whole. Our newly created ESG strategy 
will act as a roadmap to ensure that 
the future direction of our business is 
completely aligned with the expectations 
of our stakeholders.”

Dorian Gonsalves
Chief Executive Officer

04

Strategic reportOur ESG strategy

Building  
trust

Read more from 
page 25

Building local 
businesses

Read more from 
page 27

Helping people 
to realise their 
property, mortgage 
and franchise 
aspirations

Raising 
standards

Read more from 
page 25

Harnessing 
technology

Read more from 
page 26

Nurturing  
talent

Read more from 
page 26

Read more on our materiality assessment  
and matrix from page 22

Read more detail on our ESG strategy  
from page 24

Progressing our approach

Throughout 2021 we worked with sustainability consultants 
at Design Portfolio to undertake a detailed ESG materiality 
assessment as part of a full strategic review, and to develop 
a new ESG strategy for our business based on the findings.

As part of this process, we identified the following five 
strategic pillars and devised ambition statements for 
each of them:

Building trust
A strong culture of integrity and professional ethics underpin 
what we do, and we develop trusted relationships with our 
stakeholders by being straightforward, honest and open in 
all our communications and transactions at every level of 
our business.

Raising standards
We maintain the highest professional standards across 
our network through guidance, support and training for our 
franchisees and advisers, so they can offer a quality service to 
customers, protect tenants and buyers, and support landlords 
in providing safe homes that meet energy efficient standards.

Nurturing talent
We attract and retain a talented team that offers unrivalled 
support to our network by investing in its development, 
supporting its wellbeing and reinforcing an inclusive and 
open Company culture.

Harnessing technology
We invest in integrated and fully supported IT solutions in 
partnership with sector-specialist software providers to 
build efficiency and effectiveness through our network, 
to reduce our environmental impacts and to meet changing 
customer needs.

Building local businesses
We find, support and develop skilled entrepreneurs to grow 
their own businesses, expanding our network and providing 
much-needed investment and employment opportunities 
in local communities across the UK.

Annual report and accounts 2021 Belvoir Group PLC

05

Strategic reportChairman’s statement

Strategic and trading growth

2021 was an exceptional year for the property sector. Despite Covid-19 
restrictions, the Belvoir Group has continued to operate effectively and efficiently, 
ensuring that its property franchisees and financial services advisers were 
best placed to respond to the strong market conditions.

Overview of performance
I am delighted to report that in 2021 the Belvoir Group 
continued its record of uninterrupted profit growth, now 
running to 25 years, which is a remarkable achievement. The 
Group benefited from the strongest residential sales market 
since 2007, boosting the performance of both our estate agency 
and financial services businesses. Meanwhile, after a number 
of years of very low rental growth, the excess demand for 
properties within the residential lettings market gave rise 
to substantial increases in rent for new tenancies.

Board and senior management 
The Senior Management Team remained focused on the 
principal aim of supporting our franchise and adviser networks 
to maximise the opportunities for all stakeholders available 
from a strong housing market. At the same time the Board 
continued to pursue its growth strategy by identifying suitable 
acquisition targets that would enlarge our existing footprint 
or expand our service offering. The longevity, experience and 
commitment of Belvoir’s Board and Senior Management Team 
undoubtedly underpin the continued success of the Group.

All three of Belvoir’s main income streams performed 
exceptionally well, resulting in a 37% increase in Group 
revenues to £29.6m (2020: £21.7m). In addition to achieving 
strong growth in the underlying business, the Group expanded 
both its property and financial services networks during the 
year through the strategic acquisitions of Nicholas Humphreys 
and Nottingham Mortgage Services.

Profit before tax increased to £9.3m (2020: £6.7m), up £2.6m. 
The Group now supports 363 franchised estate and lettings 
agencies operating through physical high street shops and 
100 financial services businesses, comprising 243 (2020: 202) 
individual advisers.

At the start of 2022, we announced three Board changes. 
Mark Newton retired from his executive role to become a 
Non-Executive Director, continuing to add value through his 
considerable expertise in estate agency. At the same time 
Michelle Brook joined the Board as Financial Services Director, 
underlining the increasing importance of the financial services 
division to the Group’s growth strategy. The Board was 
strengthened further through the appointment of an additional 
independent Non-Executive Director, Jon Di-Stefano, who 
brings a wealth of knowledge of the property sector, including 
areas very complementary to Belvoir’s existing business, 
and of strategic business growth.

Learn more about our Board of Directors from page 34

Governance
The Board promotes a culture of good governance and 
recognises how important our people are to the success of 
the Group. We continue to apply the 2018 Quoted Companies 
Alliance Corporate Governance Code (the “QCA Code”) as 
the basis of the Group’s governance framework.

Learn more about our governance from page 36

06

Michael Stoop
Non-Executive Chairman

Strategic reportThe Board is committed to the promotion 
of strong environmental, social and 
governance principles.”

Sustainability and ESG
With sustainability and other environmental, social and 
governance (ESG) issues becoming of increasing importance 
to the Belvoir Group and its stakeholders, we undertook a 
detailed ESG materiality assessment in 2021 as part of a 
full strategic review, and, based on its findings, developed a 
new ESG strategy for the Group. As a result, we aim to set a 
net zero target and are working towards understanding our 
impacts in order to put a suitable timeline in place to achieve 
this goal. 

Learn more about our ESG strategy from page 24

Covid-19
The Group continued to operate effectively under the various 
Covid-19 restrictions during 2021, with the property sector 
remaining open throughout the year. During the third national 
lockdown in the first half of 2021, the Group was able to quickly 
revert to the practices adopted in 2020 as necessary to ensure 
that all our office and central support team staff operated 
safely and within Government guidelines.

Dividends
As a result of another outstanding year, the Board is pleased 
to announce an 18% increase in our total dividend up to 8.5p 
(2020: 7.2p) per share. There will be a final dividend for 2021 
of 4.5p per share payable on 30 May 2022.

Outlook
Even before the invasion of the Ukraine, the property market 
entered 2022 amid greater economic uncertainty and 
inflationary pressures. The devastation wreaked by the war on 
the Ukrainian people is shocking and our thoughts are with those 
who have been affected; we hope for a peaceful resolution to 
the crisis. It is too early to predict the full economic impact of the 
war, but it has already resulted in further inflationary pressure 
on energy bills that will affect the UK economy. As has been 
demonstrated during other turbulent periods in recent years, the 
Group has a proven resilient business model and a successful 
growth strategy that enable it to outperform market conditions. 
I am confident that a combination of our dedicated staff and 
the entrepreneurial spirit of our franchisees and advisers will 
continue to support the further development of the Group 
to the benefit of all stakeholders. 

Finally, I would like to thank our exceptional Executive Team, 
staff, franchisees and advisers for their hard work in making 
2021 another successful year for the Group. Despite the 
challenges presented by Covid-19 during the year, our people 
remained committed to delivering the very best service to all 
our customers throughout the Group.

Michael Stoop
Non-Executive Chairman

Q  A  
&

with the Chairman

What are your key highlights from the year? 
Our acquisition of Nottingham Mortgage Services 
has strengthened our strategic alliance with the 
Nottingham Building Society. This provides an 
opportunity to significantly open up access to savers, 
through The Nottingham’s Beehive Money savings 
product, who will in the near future be needing 
a mortgage to buy their first home.

The acquisition of Nicholas Humphreys proved, yet 
again, how effective the Senior Management Team is at 
integrating another network into the Group, with each new 
business benefiting from our culture and good practices.

Over the year, what actions have you taken 
to foster a positive culture? 
Our comprehensive review of the ESG issues affecting our 
business has highlighted how we nurture talent. As a result, 
we are carrying out a staff survey to understand how our 
staff feel about our business, how satisfied they are with 
their role and how valued they feel by management.

What are your reflections on Belvoir’s 
commitment to managing ESG issues? 
I am encouraged by the significantly enhanced focus 
of the Board and Executive Team on our commitment to 
ESG matters and our use of Group-wide workshops to 
hone our related strategy. ESG is of concern to all our 
stakeholders but most importantly delivering our ESG 
strategy is the right thing to be doing.

How does the Board stay abreast of the 
ESG priorities that are important to the 
Group’s stakeholders?
ESG is a standing item on the Board agenda. Through 
engagement with our staff, franchisees, advisers, investors, 
community and regulators, our Board members are 
able to feed back any ESG matters raised by our 
key stakeholders.

What are your strategic priorities for the 
year ahead? 
We will continue to drive organic growth whilst looking for 
acquisitions that will help to enlarge the Group’s existing 
networks further, as we have successfully done for 
several years now. Furthermore, we aim to identify a new 
strategic initiative that is complementary to our existing 
revenue streams and utilises our significant market 
know-how and infrastructure.

Annual report and accounts 2021 Belvoir Group PLC

07

Strategic reportOur markets

Helping people to realise their 
property and mortgage aspirations

2021 was one of the most successful years for moving home since 2007, with almost 
1.5 million people buying a new house and demand for rental properties up 43%.

Market trends – property

Residential property sales – 
strongest market since 2007
Annual housing transactions and 
house price inflation

Residential lettings – shortage of 
rental properties driving up rents
Excess demand prevails, impacting on 
the rents on new tenancies4

Affordability – key to both 
renters and owners

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 Transactions

 Price inflation

Source: Zoopla Research

 Rental growth

 Earnings growth

•  Residential sales transactions were 
41% up on 2020 and 22% ahead of 
the six-year average to 2019.1 

•  Fears of a collapse in the sales 
market at the end of the stamp 
duty land tax (SDLT) holiday 
proved unfounded.

•  Property prices increased by 10.8% 
year on year and were 17.8% up on 
2019, with ongoing excess demand 
expected to continue driving up 
prices in 2022.2

•  The increase in rent arrears was not 
significant with Government funding 
available to tenants who had built 
arrears due to the pandemic.

•  Stock is at one of the lowest levels 
recorded since starting the Belvoir 
Index in 2008 with renters looking for 
more space. Demand might shift back 
towards cities as workers return to 
the office.

•  The UK rental index, which reflects 
all tenancies, was up 1.8%3 in 2021, 
an increase not seen since 2017. 
Meanwhile, rents on new tenancies 
have risen sharply by 8.5%.4

•  The ten-year average number of new 
builds of less than 150,0008 is half the 
Government’s annual target of 300,000.

•  With rent as a percentage of 

household income at 31%, down 
from 32% in 2019/20 and from 35% 
in 2010/119, the affordability ratio 
remains below historical levels.

•  Whilst the price to earnings ratio for 
first-time buyers (FTBs) has hit a 
record 5.510, historically low interest 
rates have kept the cost of servicing 
a mortgage below that seen pre-2007.

Our response

The residential sales market thrived 
throughout 2021, with transactions just 
under 1.5 million1, the highest level since 
2007. Early signs in 2022 suggest that 
demand and house prices continue 
to be fuelled by the “race for space”, 
relatively low interest rates and 
availability of favourable mortgage deals. 
Transaction numbers are expected to 
revert to around the pre-pandemic 
annual average of 1.2 million. Our Belvoir 
and Northwood networks, traditionally 
lettings agents, benefited from having 
encompassed residential sales in recent 
years, seeing a 62% increase in revenue 
from property sales in 2021.

According to the English Housing Survey 
2020/21, rental properties remain at 
19%5 of the overall housing stock with no 
change since 2019/20 and just 1% down 
on 2015/16. 

Giving the forecast rise in the population 
from 67.16 million in 2020 to 69.2 million 
by 2030, excess demand for rental 
properties is likely to prevail. With 212,1777 
build-to-rent homes in the UK at the end 
of 2021 and completed developments 
up 26% in Q4 2021 compared to Q4 2020, 
build to rent is seen as one part of the 
solution to stock shortage.

It is too early to judge whether the cost 
of living squeeze will constrain demand 
in the housing market, but whilst FTB 
mortgage payments as a share of 
income have increased to 31.5% in Q4 
2021, the highest level since 201411, they 
remain on average below previous highs.

During 2021, the majority of our 
franchisees reported demand for 
all types of properties at a high level. 
With many renters seeing wages rise 
in 2021, this has allowed rents to be 
bid up accordingly.

08

Belvoir Group PLC Annual report and accounts 2021

Strategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Market trends – property

Our response

Sales, lettings and financial services all continued to thrive in 2021, despite the national lockdown in most of the first half 
of the year. The main challenge currently faced by our industry is a shortage of stock, both to buy and to rent, to meet the 
ongoing demand from people wanting to move home.

Revenue from lettings

Revenue from sales

Revenue from financial services

21%

49%

49%

Buy to let (BTL)
Quarterly BTL mortgage advances 
(£m) 2014–202112

Technology and online models
PropTech advances

Our sector has a key role 
to play in the transition 
to net zero.

A major change for 2022 
is the aim to make the UK 
carbon neutral through 
improving the efficiency 
of our homes, with the 
Government aiming to 
bring all homes up to a 
“C” EPC rating by 2035.

Belvoir is adopting its own 
sustainability strategy 
to encourage greener 
choices throughout 
the Group.”

Dorian Gonsalves
Chief Executive Officer

16,000

14,000

12,000

10,000

8,000

m
£

6,000

4,000

2,000

0

4
1
0
2
1
Q

4
1
0
2
3
Q

5
1
0
2
1
Q

5
1
0
2
3
Q

6
1
0
2
1
Q

6
1
0
2
3
Q

7
1
0
2
1
Q

7
1
0
2
3
Q

8
1
0
2
1
Q

8
1
0
2
3
Q

9
1
0
2
1
Q

9
1
0
2
3
Q

0
2
0
2
1
Q

0
2
0
2
3
Q

1
2
0
2
1
Q

1
2
0
2
3
Q

•  110,000 properties were acquired 
by BTL landlords in the year to 
September 2021 with the SDLT 
holiday boosting demand from BTL 
investors, which, at 7.3% of all property 
transactions, was at least 1% higher 
than pre-pandemic.

•  The outstanding BTL mortgage 

debt at the end of 2021 was up 3%13 
compared to December 2020.

•  The fundamentals for BTL landlords are 
good with rents increasing and a higher 
level of equity in their existing portfolio 
available to fund future purchasing. 

•  The “PropTech” industry continues 

to provide the solutions to improving 
efficiencies in the home moving 
process with increased adoption of 
technology across the property sector. 

•  Initial virtual viewings are the norm, 

and remote identity checks and digital 
signatures are saving a significant 
amount of time and cost.

•  Online agents’ market share has fallen 

from 8.0% in 2020 to 6.7%14 with no 
lasting shift during the pandemic.

The SDTL holiday also marked the 
strongest period for BTL landlords since 
2016 when the 3% stamp duty surcharge 
was introduced. 

Although some landlords “cashed in” 
their investments throughout 2021, the 
strong performance of the housing 
market has confirmed that property 
is still a good investment, combining 
a reliable recurring income stream 
and capital growth returns. Gross BTL 
lending is forecast to be £38bn in 2022 
and £37bn in 2023.12

We have invested in technology to 
improve efficiencies in the sales and 
lettings process for both home movers 
and our franchisees. This has eroded 
the technology edge previously enjoyed 
by the online agency model, with sellers 
preferring the personal and reassuring 
approach by highly skilled local agents.

In March 2022 we invested in a 
home-based local personal agent 
franchise model, Mr and Mrs Clarke, 
that offers the same first-class customer 
experience as our local offices.

Annual report and accounts 2021 Belvoir Group PLC

09

Strategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our markets continued

Market trends – property continued

Legislation – aimed at 
professionalising the sector
Laws and regulations that need to 
be followed to legally let a property 
in England and Wales

Levelling Up White Paper – England
Mission ten

•  In 2022 the Government announced 

the requirement for all rental 
properties to have a minimum EPC 
rating of “C”, up from “E”, applicable 
to newly rented properties by 2025 
and to existing tenancies by 2028.

•  The new Fire Safety Act 2021, due 
shortly, will strengthen the fire 
safety regime for multi-occupancy 
residential buildings.

•  On 15 July 2022, the Renting Homes 

(Wales) Act 2016 introduces changes to 
the nature of tenancies from assured 
shorthold to occupation contracts.

Our response

A major change for 2022 is the 
Government’s aim to make the UK 
carbon neutral through improving 
the efficiency of our homes, with the 
requirement to bring all homes up to 
a “C” EPC rating by 2035. This might 
involve both homeowners and landlords 
investing in insulation and other “fabric 
first” features to improve heating and 
lighting efficiency in their property. 

Belvoir has thorough systems in place 
to ensure all franchisees, landlords 
and tenants are aware of the latest 
legislation, such that all involved 
have time to prepare and act on 
new regulations.

The Levelling Up White Paper centres 
on twelve bold national missions, 
given status in law, with the aim to 
shift Government focus and resources 
to Britain’s forgotten communities.

Mission ten relates to housing: 
“By 2030, renters will have a secure 
path to ownership with the number 
of first-time buyers increasing in all 
areas; and the Government’s ambition 
is for the number of non-decent rented 
homes to have fallen by 50%, with the 
biggest improvements in the lowest 
performing areas.”

The Government is focusing on two 
fronts to deliver this:

•  part one – building more houses 
including affordable homes; and

•  part two – a new drive on 

housing quality.

Part one initiatives include:

•  FTB Help to Buy schemes;

•  maximising low deposit mortgages;

•  improving the home selling and buying 
process by ensuring key information is 
available digitally; and

•  more focus on funding for the 

North and the Midlands after the 
abolition of the 80/20 funding rule 
for Greater London.

Part two initiatives include:

•  new regulation for quality and 
standards in social housing;

•  new Decent Homes Standard 

in the PRS;

•  exploring a national landlord register;

•  abolition of Section 21; and

•  devising plans to crackdown 

on rogue landlords.

The Levelling Up White Paper is very 
much in line with reforms expected from 
the delayed Renters’ Reform Bill, which 
is expected to include:

•  a landlord register;

•  a compulsory regulator;

•  abolition of Section 21 and amended 

Section 8 grounds for notice;

•  lifetime deposits;

•  mandatory qualification for 

agents; and

•  improving standards of 

accommodation in the PRS.

1.  https://www.gov.uk/government/statistics/monthly-property-transactions-completed-in-the-uk-with-value-40000-or-above.
2.  https://www.gov.uk/government/statistics/uk-house-price-index-for-december-2021/uk-house-price-index-summary-december-2021.
3.  https://www.ons.gov.uk/economy/inflationandpriceindices/bulletins/indexofprivatehousingrentalprices/december2021#uk-private-rental-prices.
4.  https://homelet-letting-agents.co.uk/wp-content/uploads/2022/02/HomeLet-Rental-Index-January-2022.pdf.
5.  https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/1039214/2020-21_EHS_Headline_Report.pdf.
6.  https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/populationestimates/articles/overviewoftheukpopulation/2020.
7.  https://bpf.org.uk/about-real-estate/build-to-rent.
8.  https://www.ons.gov.uk/peoplepopulationandcommunity/housing/datasets/ukhousebuildingpermanentdwellingsstartedandcompleted.
9.  https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/945013/2019-20_EHS_Headline_Report.pdf.

10

Belvoir Group PLC Annual report and accounts 2021

Strategic reportMarket trends – financial services

Mortgage lending 
Forecasts for gross and net 
lending (£m)13

Remortgages
Mortgage approvals – house 
purchases and remortgages13

First-time buyers 
Borrowers as a percentage 
of gross advances17

400,000

350,000

300,000

250,000

200,000

m
£

150,000

100,000

50,000

0

7
0
0
2

8
0
0
2

9
0
0
2

0
1
0
2

1
1
0
2

2
1
0
2

3
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0
2

4
1
0
2

5
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6
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1
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2
2
0
2

f
3
2
0
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100,000

90,000

80,000

70,000

r
e
b
m
u
N

60,000

50,000

40,000

30,000

20,000

10,000

0

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2
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1
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100

n
b
£

90

80

70

60

50

40

30

20

10

0

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1
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50

45

40

35

30

25

20

15

10

5

0

s
e
c
n
a
v
d
a
s
s
o
r
g
f
o
%

 Gross lending

 Net lending

 House purchase

 Remortgages

•  The mortgage market had its 

•  Both lenders and mortgage advisers 

strongest year since 2007, with 
estimated gross mortgage lending 
up 24.6% to £304bn, mostly fuelled 
by demand from house buyers.13

•  House purchase mortgages are 
forecast to fall as the residential 
sales market returns to normal, 
whilst a stronger remortgage 
market is expected in 2022.

•  Having been static since March 2020, 
interest rates increased from 0.1% to 
0.25% in December 2021 and again 
to 0.5% in February 2022 but remain 
historically low.15 

were focused on meeting the demand 
for house purchase mortgages for 
much of 2021.

•  The prospect of a base rate 

increase in H2 2021 prompted 
remortgage activity with the number 
of homeowners refinancing their 
properties hitting its highest level 
for nearly two years by the end of 
the year.16 

•  Given anticipated interest rate rises in 
2022, transfers and remortgages are 
forecast to increase by 5.4% in both 
2022 and 2023.13

 Buy to let (RHS)
 Remortgage (RHS)
 Total (LHS)

 First-time buyers (RHS)
 Home movers (RHS)

•  The SDLT holiday had little impact on 
FTBs, who do not pay stamp duty on 
properties up to £300,000 (in England), 
which covers most FTB transactions.

•  Over 800 95% LTV mortgages were 
completed in Q2 202118 through the 
Government-backed mortgage 
guarantee scheme, launched in 
April 2021.

•  The Bank of England’s Financial 

Policy Committee decision to consult 
on easing affordability stress tests 
could help to boost the market, 
especially for FTBs, while ensuring 
lending remains prudent.

Our response

House purchase mortgage approvals 
remained strong throughout 2021 and 
beyond the end of the SDLT holiday with 
house purchase approvals in November 
2021 of 70,00013, above the monthly 
average for 2019.

Mortgage intermediaries, such as Brook, 
remained the dominant distribution 
channel serving a record of nearly 80% 
of the market.13 

Low and stable interest rates in the 
first half of 2021 did not encourage 
borrowers to revisit their mortgage 
deals. However, interest rates are now 
rising, and many borrowers, who fixed 
amid robust property markets in 2017 
and at the start of 2020, are coming to 
end of their two and five-year deals. 
As a result, our financial services division 
will benefit from having a substantial 
client bank to service, and this will 
mitigate some of the fall in the house 
purchase mortgage activity.

The Government’s mortgage guarantee 
scheme is helping FTBs to buy a home 
costing up to £600,000 with a deposit of 
5% and is available until December 2022. 
This scheme and the return of lenders 
to the 90% and 95% mortgage markets 
in 2021 have given FTBs more funding 
options in buying their own home. House 
price rises have made the difficulties 
of getting on the housing ladder 
more acute, so the Bank of England’s 
decision to consult on removing the 
stress requirement in the affordability 
calculation is welcome news for FTBs.

10.   https://www.nationwidehousepriceindex.co.uk/reports/affordability-special-report-raising-a-deposit-still-the-biggest-hurdle-for-first-time-buyers-despite-

affordability-becoming-more-stretched.

11.  https://www.nationwidehousepriceindex.co.uk/charts.
12.  https://www.fca.org.uk/data/mortgage-lending-statistics.
13.  http://www.imla.org.uk/resources/publications/the-new-normal-prospects-for-2022-and-2023.pdf.
14.  https://www.twentyci.co.uk/phmr/twentyci-property-homemover-report-year-end-2021/.
15.  https://www.bankofengland.co.uk/boeapps/database/Bank-Rate.asp.
16.  https://www.thisismoney.co.uk/money/mortgageshome/article-10367583/End-2021-saw-remortgaging-flurry-Bank-England-data-shows.html.
17.  https://www.bankofengland.co.uk/statistics/mortgage-lenders-and-administrators/2021/2021-q3.
18. https://www.yourmortgage.co.uk/first-time-buyers/more-than-800-government-backed-95-per-cent-mortgages-completed-in-q2/.

Annual report and accounts 2021 Belvoir Group PLC

11

Strategic report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our business model

Focused on  
achieving growth

Our business model is built on 26 years of experience of operating a Central 
Office team providing support and guidance to a network of entrepreneurial 
individuals with the drive and local knowledge to deliver success.

Our difference

Our process

Service excellence
Our experience and focus on 
customer service have enabled us 
to stand out from the crowd and 
are critical to the success of our 
Group. Our property franchisees and 
financial services advisers undergo 
intensive training and regular audits 
to ensure that they are equipped to 
deliver our required high standard 
of service.

Greater financial stability
A strong lettings base providing a 
recurring revenue stream coupled 
with an increasing revenue stream 
from property sales and financial 
services provide the Group with 
greater financial stability. Our 
model also enables our property 
franchisees to build a capital asset 
which, unlike income-based franchise 
options, provides a financial 
return on exit.

Network model
Both our franchisees and advisers 
benefit from the backup and support 
of a Central Office team whilst 
operating their own business with 
the entrepreneurial drive of an 
owner-manager. 

Proactive growth
We proactively identify suitable 
earnings enhancing businesses 
for our property franchisees to 
bolt onto their existing business, 
whilst also initiating the roll out of 
additional property services, such 
as financial services, to be offered 
by our franchisees, providing the 
opportunity for accelerated and 
sustained growth.

Belvoir sits at the centre of our two networks
Belvoir operates a network of property franchisees and a network 
of financial services advisers supported by our Central Office team.

Franchisee  
network

Belvoir

Adviser 
network

These two networks overlap with our franchisees providing a lead 
source to our advisers who are well placed to provide mortgage and 
other property-related financial services advice to our landlords and our 
homeowners. Our advisers benefit from the reliable lead source and our 
property franchisees benefit from an additional revenue stream.

Learn more about our strategy from page 18

12

Belvoir Group PLC Annual report and accounts 2021

Strategic reportOur process

Supporting both networks
Both networks are supported centrally to ensure that the individual 
franchise owners and advisers achieve their growth potential. 

Selection
We work closely with potential 
new franchisees and advisers 
to ensure that they are a good 
fit for our business model of 
high-quality service delivery and 
sound business ethics. This process 
minimises the risk to both the Group 
and our business partners and 
assures our high success rate.

Induction
All new franchisees and advisers 
undertake an intensive induction 
programme on joining to ensure 
that they have the necessary 
skills and know-how to make 
their business a success.

Brand equity
Our brands are highly regarded 
and respected for their core 
values of professionalism and 
customer service. We invest 
continually in our brands to 
ensure that messaging remains 
fresh and relevant to our markets.

Networking
We facilitate a culture of learning 
from each other and sharing 
experiences through national and 
regional networking groups and 
at the annual conference held 
by each network.

Support
Each franchisee and adviser 
has a dedicated business mentor 
who helps them to develop their 
business. Advice and support are 
available from Central Office in 
specialist areas such as legal, IT, 
compliance and marketing.

Training
In addition to the induction 
training, a continual programme 
of professional training and 
development is conducted both 
centrally and via webinars.

Delivering value

Franchisees and advisers
We provide a proactive support 
system, bringing the best and 
most up-to-date tools, advice, 
training and services to our 
business partners.

131 courses

offering specialist training

Employees
We recognise the need to attract, 
retain and develop the best talent 
to our Central Office team, offering 
opportunities for ongoing learning 
and professional development, to 
ensure that we deliver a professional 
service to our networks.

33 staff

holding or training towards 
a professional qualification

Customers
Our professional service goes above 
and beyond legal requirements. 
Our franchisees’ key role is to deliver 
exceptional customer service to 
their clients.

4.6 

online star rating (independently 
generated by trustist.com)

Shareholders
Our Board is committed to building 
a business capable of creating value 
for our shareholders based on sound 
business ethics. 

EPS increased to

20.4p +35%

(2020: 15.1p)

Annual report and accounts 2021 Belvoir Group PLC

13

Strategic reportOur stakeholders

Building strong partnerships

We set out how we 
have engaged with key 
stakeholders, which 
provides valuable 
input into the Board’s 
decision making. 

This engagement sets the context 
for the strategy set out on pages 18 
and 19. In particular our engagement 
with shareholders has influenced our 
acquisition, capital structure and 
dividend policy. Our engagement with 
our franchisees has influenced our 
assisted acquisitions programme, our 
diversification into financial services 
and the roll out of our new technology 
programme. Our employees are 
fundamental to the execution of our 
strategy. We aim to be a responsible 
employer, providing a fair package 
of pay and benefits including 
opportunities for personal development 
and sharing in the financial success of 
the Group.

Directors’ Section 172 statement
Businesses do not operate in isolation. 
Without a good understanding of who 
the key stakeholders are and their 
needs, a business will fail to deliver 
sustainable value to shareholders and 
other stakeholders.

The Directors take their duties under 
Section 172(1) of the Companies Act 2006 
seriously and consider that they have 
acted in the way they consider, in good 
faith, would promote the success of 
the Company for the benefit of its 
members as a whole, having regard 
to the stakeholders and matters 
set out in Section 172(1) (a–f) in the 
decisions taken during the year ended 
31 December 2021. Our key decisions 
in 2021 are set out on page 39. 

We set out on page 1 our aim to 
support customers throughout their 
property journey. We do this primarily 
through our franchisees and our 
network of advisers. The Board 
considers its key stakeholders to be its 
franchisees and advisers, employees, 
the communities in which the Group 
operates, shareholders and regulators. 
The Board takes seriously the views 
of these stakeholders in setting and 
implementing our strategy. To the 
extent that it is relevant, in addition to 
the stakeholders discussed opposite, 
the impact on the environment 
and the communities in which the 
Group operates is considered when 
making decisions.

Franchisees and advisers

Employees

Why are they important?
Our local franchisees and advisers are 
ultimately those who deliver the Group 
services to our customers

Why are they important?
People lie at the heart of everything that 
we do, so attracting and retaining talented 
people is an important success factor

Why are they important?

Why are they important?

Why are they important?

The vibrance of our local communities 

As owners of the Belvoir Group, our 

The regulators are responsible for 

is critical to the success of our 

independent business networks

shareholders need to understand and 

setting industry standards that give 

have confidence the business strategy

customers confidence in our sector

Our priorities

opportunities 

•  Encouraging an ethos 

of charitable giving

•  Promoting investment 

in local businesses

•  Providing youth employment 

•  Transparency of our business 

•  Adhering to industry standards 

Our priorities

Our priorities

operations with investors

as a minimum

•  Aligning Group strategy with the 

•  Educating franchisees and advisers 

interests of shareholders 

on new regulations

•  Making Belvoir an attractive and 

•  Meaningful engagement 

reliable investment proposition

with the regulator and other 

Government bodies

Our engagement

Our engagement

Our engagement

•  Apprenticeship opportunities 

•  Regular virtual investor presentations 

•  Belvoir attends quarterly 

for young people from our 

local community 

•  Kickstart placements for 

young people at risk of 

long-term unemployment 

providing institutional and private 

meetings of The Lettings Industry 

investors direct access to our 

Council, which engages with the 

CEO and CFO

Department for Levelling Up, Housing 

•  All recorded CEO interviews 

and Communities

uploaded to the PLC website, 

•  Our Chairman, Michael Stoop, is a 

www.belvoirgroup.com

non-executive director of The Property 

•  Participation in fundraising events 

across the Group

•  Clear guidance to shareholders

Ombudsman (TPO)

•  Belvoir participates in discussions on 

key industry legislation and regulatory 

changes, including those proposed in 

the RoPA report

Our priorities
•  Excellent training and 

professional development

•  High satisfaction level from our 

franchisees and advisers 

•  Embedding the best customer service 
experience into our business model

Our priorities
•  Recruitment and retention

•  Staff training and wellbeing 
to develop effective teams

•  Incentivising and rewarding staff 

Our engagement
•  Dedicated Business Development 

Manager to provide business support 
through a hybrid of virtual and 
physical meetings

•  Regional networking groups and 
an annual conference enabling 
franchisees and advisers 
to share ideas

•  Ongoing training and 

development programme

Our engagement
•  Annual personal development review 
and regular one-to-one meetings 
between staff and their line manager

•  Twice-yearly team briefings held by 
the CEO and CFO to give update on 
Company performance and gather 
employee feedback

•  Senior and long-serving staff are 

incentivised through Company share 
option schemes

Outcomes

•  Increasing average revenue per 

•  65% of staff have length of service 

franchise office

of over two years

•  Increased average written mortgage 

business per adviser

•  Eleven of our long-serving staff 
exercised share options in 2021

•  High level of success across 

our networks

•  Our recent staff survey reported that 
80% of staff were proud to work for 
the Company and would recommend 
it as a good place to work

Links to KPIs

Links to risks

Links to KPIs

Links to risks

1

6

2

7

3

8

4

9

5

10

A

D

B

E

C

F

1

6

2

7

3

8

4

9

5

10

A

D

B

E

C

F

14

Belvoir Group PLC Annual report and accounts 2021

Strategic reportLearn more about our key 
decisions from page 39

Learn more about our KPIs 
from page 20

Learn more about how we 
manage risk from page 31

Communities

Shareholders

Regulators

Why are they important?

Why are they important?

Our local franchisees and advisers are 

People lie at the heart of everything that 

ultimately those who deliver the Group 

we do, so attracting and retaining talented 

services to our customers

people is an important success factor

Why are they important?
The vibrance of our local communities 
is critical to the success of our 
independent business networks

Why are they important?
As owners of the Belvoir Group, our 
shareholders need to understand and 
have confidence the business strategy

Why are they important?
The regulators are responsible for 
setting industry standards that give 
customers confidence in our sector

Our priorities
•  Providing youth employment 

opportunities 

Our priorities
•  Transparency of our business 

operations with investors

Our priorities
•  Adhering to industry standards 

as a minimum

•  Encouraging an ethos 
of charitable giving

•  Promoting investment 
in local businesses

•  Aligning Group strategy with the 

•  Educating franchisees and advisers 

interests of shareholders 

on new regulations

•  Making Belvoir an attractive and 
reliable investment proposition

Our engagement
•  Apprenticeship opportunities 
for young people from our 
local community 

•  Kickstart placements for 
young people at risk of 
long-term unemployment 

•  Participation in fundraising events 

Our engagement
•  Regular virtual investor presentations 
providing institutional and private 
investors direct access to our 
CEO and CFO

•  All recorded CEO interviews 

uploaded to the PLC website, 
www.belvoirgroup.com

across the Group

•  Clear guidance to shareholders

•  Meaningful engagement 

with the regulator and other 
Government bodies

Our engagement
•  Belvoir attends quarterly 

meetings of The Lettings Industry 
Council, which engages with the 
Department for Levelling Up, Housing 
and Communities

•  Our Chairman, Michael Stoop, is a 

non-executive director of The Property 
Ombudsman (TPO)

•  Belvoir participates in discussions on 

key industry legislation and regulatory 
changes, including those proposed in 
the RoPA report

•  Three apprentices were recruited 
to our Central Office team and 
23 Kickstart placements were created 
across the Group in 2021

•  Our Central Office team raised £6,000 
for MIND, the mental health charity

•  Five new franchise offices 

opened in 2021, providing local 
employment opportunities

•  50% of our shares are now 

in the hands of retail investors

•  Our two largest institutional 
investors at flotation are still 
substantial shareholders

•  Encourages use of accredited, 

trained and fully insured 
property professionals

•  Ensures all customers are 

treated fairly

•  Positive investor feedback 

•  Improves standards across the sector

on engagement, accessibility 
and transparency

Links to KPIs

Links to risks

Links to KPIs

Links to risks

Links to KPIs

Links to risks

1

6

2

7

3

8

4

9

5

10

A

D

B

E

C

F

1

6

2

7

3

8

4

9

5

10

A

D

B

E

C

F

1

6

2

7

3

8

4

9

5

10

A

D

B

E

C

F

Annual report and accounts 2021 Belvoir Group PLC

15

Our priorities

•  Excellent training and 

professional development

•  High satisfaction level from our 

franchisees and advisers 

•  Embedding the best customer service 

experience into our business model

Our priorities

•  Recruitment and retention

•  Staff training and wellbeing 

to develop effective teams

•  Incentivising and rewarding staff 

Our engagement

Our engagement

•  Dedicated Business Development 

•  Annual personal development review 

Manager to provide business support 

and regular one-to-one meetings 

through a hybrid of virtual and 

between staff and their line manager

physical meetings

•  Regional networking groups and 

an annual conference enabling 

franchisees and advisers 

to share ideas

•  Ongoing training and 

development programme

•  Twice-yearly team briefings held by 

the CEO and CFO to give update on 

Company performance and gather 

employee feedback

•  Senior and long-serving staff are 

incentivised through Company share 

option schemes

Outcomes

Strategic reportChief Executive Officer’s statement

Demonstrating our 
growth strategy

The Group was quick to capitalise on strategic growth opportunities 
by investing both in the specialist student lettings market and in 
strengthening our access to future mortgage clients.

Overview of performance
Group revenue increased by 37% to £29.6m (2020: £21.7m), 
a record level. 2021 was one of the busiest years in recent 
times for estate agents, with UK residential property sales 
transactions up 41% on 2020 and 22% ahead of the six-year 
average to 2019. The Group worked closely with its franchisees 
and advisers to ensure that they were best placed to 
respond to the strong market conditions, which gave rise to 
organic growth of 25% in the underlying business. The Group 
added a further 12% to revenue from the expansion of both 
its property and financial services networks through two 
strategic acquisitions.

The financial services division achieved revenue growth of 
49% to £14.4m (2020: £9.7m), 44% of which arose from the 
underlying business. The acquisition of Nottingham Mortgage 
Services, the mortgage advisory arm of the Nottingham 
Building Society (“The Nottingham”), increased revenue by 
5%. Our network of advisers has grown by 41 advisers to 
243 (2020: 202), 17 of whom are dedicated to servicing The 
Nottingham’s members. Financial services clearly benefited 
from the buoyancy in the residential property sales market 
throughout most of 2021, and towards the end of the year was 
sustained by a busy period for remortgages and associated 
insurance products.

Revenue from the property division was up 27% to £15.2m 
(2020: £12.0m) with like-for-like growth at 16%. The acquisition 
of Nicholas Humphreys, a national specialist student lettings 
franchise network, accounted for 18% of growth in the property 
division from its 17 franchised and three corporate-owned 
offices. Meanwhile, the planned franchising of five of the 
Lovelle corporate-owned offices, in line with our franchising 
strategy, reduced revenue by 7%. 

Management service fees (MSF), the key underlying return 
from franchisees, were up 18% for the year to £10.7m (2020: £9.1m) 
and revenue from corporate-owned offices was up 61% to 
£3.6m (2020: £2.3m). The exceptionally strong residential 
property sales market in 2021 temporarily shifted the lettings 
to sales ratio from its more traditional 80:20 split to 74:26.

Revenue from property sales, both MSF and corporate, 
increased by 49% to £3.7m (2020: £2.5m) with the extension 
of the stamp duty holiday ensuring that the residential sales 
market remained highly active until September, and thereafter 
returned to more normal transaction levels with unfulfilled 
demand continuing to fuel house price inflation. Like-for-like 
sales growth was 46%.

Lettings revenue increased by 21% to £10.7m (2020: £8.8m), 
benefiting from the acquisition of the predominantly student 
lettings-focused Nicholas Humphreys network. The underlying 
lettings increase of 7% reflected a strong lettings market in 
which the demand for more space and a return of young 
people to UK cities as offices reopened post lockdown 
resulted in an insufficient supply of available properties 
to rent. As a result, rents on new tenancies were seen to 
rise by around 8%.

All three markets continued to grow throughout 2021 with 
revenue from lettings up 21%, sales up 49% and financial 
services up 49%, combining to deliver an excellent year for 
the Group. Belvoir now has a portfolio of 72,900 (2020: 65,065) 
managed properties, and in 2021 Group house sales were 
up 54% to 12,320 (2020: 8,003) and the number of mortgages 
arranged by Belvoir’s advisers was up 37% to 16,585 (2020: 12,094). 
The Group’s network revenue, being the total revenue across 
all our Group companies, our franchisees and our advisers, 
totalled £112m (2020: £96m).

16

Dorian Gonsalves
Chief Executive Officer

Strategic reportOur strategic priorities
The majority of our mortgage business is currently being 
introduced from non-Group sources, i.e. national contracts 
serviced in partnership with MAB and independent estate 
agency businesses, and leads generated by our online marketing 
activities or from our extensive client database. A key focus for 
2022 is to drive further collaboration between our property and 
our financial services networks, so that we can maximise the 
earnings potential for our franchisees and advisers from offering 
financial services through all Group offices. 

Our two corporate acquisitions in 2021 are further evidence 
of our successful growth strategy of investing in similar 
businesses that expand the footprint of both our franchise 
and financial services networks, and where there is scope 
for greater future growth as part of the Belvoir Group. The 
acquisition of Nicholas Humphreys in March 2021 opened 
up the specialist student lettings market for the Group and 
provides a platform for extending the network into other 
university towns. Having partnered with the Nottingham 
Building Society in 2020 to undertake all estate agency 
and lettings services through its branch network, Belvoir 
strengthened this strategic alliance further through the 
acquisition of Nottingham Mortgage Services in July 2021. 
In addition to providing mortgage advice to The Nottingham’s 
branch members, this partnership provides access to its 
lifetime ISA members who will be saving for their first home 
through the Beehive Money app, a new digital savings 
platform launched at the end of 2021. With the Government 
adding 25% to savings up to a maximum of £1,000 per 
year, this will be a popular savings product for many 
first-time buyers.

Creating value
The Group is highly cash generative and the Board aims 
to deploy its cash reserves by acquiring businesses that 
meet its strategic investment criteria, as demonstrated by 
its investment in corporate acquisitions every year since 
2015, including a further corporate transaction completed 
post year end.

The acquisition of the Nicholas 
Humphreys franchise network has 
enabled us to extend our professional 
lettings service to encompass the 
specialist student lettings market. 
We anticipate strong growth potential for 
this network as part of the Belvoir Group.”

The Group’s continued success in acquiring and assimilating 
additional franchise and financial services businesses, alongside 
organic growth in our networks, has helped to deliver an increase 
of over 138% in profit before tax to £9.3m (2017: £3.9m) and 
137% in EPS to 20.4p (2017: 8.6p) over the last four years.

Our marketplace
The property sector had its busiest year for transactions 
since 2007, with almost 1.5 million properties passing onto 
new homeowners in 2021, compared with a yearly average 
of 1.2 million since 2010. The requirement to work from home 
during the pandemic and the subsequent hybrid home 
and office arrangements for many have caused many 
homeowners and tenants to reassess their lifestyle and 
housing needs. With many seeking larger suburban homes 
with gardens, there has been a ‘race for space’ which has 
impacted both the sales and the lettings market. At the 
same time the stamp duty holiday stimulated demand further, 
enabling those with properties of a higher value to move with 
little or no stamp duty payment. The market returned to more 
traditional transaction levels towards the end of 2021 and 
the challenge at the start of 2022 is a lack of stock in both the 
lettings and sales markets. This is anticipated to ease as we 
move into spring, which is traditionally the most active time 
of the year for homeowners starting to look to move.

The financial services sector anticipates increased 
remortgage activity by both homeowners and buy-to-let 
(BTL) landlords whose mortgages, fixed amid robust property 
markets in 2017 and at the start of 2020, are coming to an 
end of their two and five-year deals. With further stimulus 
stemming from predicted interest rate rises in 2022, transfers 
and remortgages are forecast to increase. As a result, 
our financial services division will benefit from having a 
substantial client bank to service, and this will mitigate some 
of the fall in the house purchase mortgage activity.

Outlook
Our significant recurring and reliable lettings revenue 
stream, our substantial financial services client base and the 
diversity and resilience of our business model are expected 
to insulate the Group from what could be a more uncertain 
market in 2022, especially given economic pressures and 
geo-political turmoil.

We remain confident that we will continue to perform well 
relative to the market as a whole, and that our business model 
and growth strategy will continue to deliver enhanced value 
for all our stakeholders.

Dorian Gonsalves
Chief Executive Officer

Annual report and accounts 2021 Belvoir Group PLC

17

Strategic reportOur strategy

Strategy for growth

Our medium-term strategy is focused on leveraging our property and 
franchising expertise to meet our purpose of helping people to realise 
their property aspirations through a highly professional network of 
franchisees and advisers. 

Links to KPIs

1

2

3

4

5

6

7

8

9

MSF

Net financial 
services commission

Profit before tax

EPS

Number of franchise offices

Average MSF per office

Number of 
managed properties

MSF p.a. from 
assisted acquisitions

Number of advisers

10

Number of 
mortgages arranged

Learn more about our  
KPIs from page 20

Links to risks

A

B

C

D

E

F

Ability to generate planned 
revenue and profit growth

Ability to recruit and 
retain skilled franchisees 
and advisers

Reputational risk

Ability to execute our assisted 
acquisitions strategy

Legislative and 
regulation changes

Online threat

Learn more about how we 
manage risk from page 31

Group acquisitions strategy

Assisted acquisitions 
programme

Recruitment

Diversification

Marketing and PR

Accelerating business growth 
through the acquisition of 
additional franchised property 
networks and property-related 
services companies

Milestones of 2021
•  Acquisition of Nicholas 

Humphreys, specialist in student 
lettings with offices in 20 
university towns nationwide

•  Strengthening of the strategic 
alliance with The Nottingham 
through the acquisition of 
its mortgage advisory arm, 
Nottingham Mortgage Services

•  Fully assimilated Nicholas 

Humphreys into the Belvoir Group

Focus for the future
•  Identify other franchise property 
or financial services networks to 
bring into the Group

•  Position Belvoir to take 

advantage of further strategic 
consolidation and alliances within 
the property sector

•  Identify alternative property-

related income streams 
complementary to the Group 

Increasing the market penetration of 
existing franchise territories through 
a proactive approach to finding 
them a local portfolio acquisition

Milestones of 2021
•  Seven (2020: eleven) 

transactions completed by 
franchisees under the assisted 
acquisitions programme

•  Added £1.2m (2020: £2.1m) 

of acquired franchisee revenue 
to the network and £130,000 
(2020: £153,000) p.a. in MSF

•  122 (2020: 90) franchisees 
enrolled on the acquisition 
research programme

Focus for the future
•   Target to add around £5.0m p.a. 
of additional network revenue 
under the assisted acquisitions 
programme, dependent on 
market conditions

•  Provide a model to convert larger 

acquisition opportunities for 
our franchisees

•  Position our franchisees to take 
advantage of consolidation 
within the sector

Links to KPIs

Links to risks

Links to KPIs

Links to risks

1

6

2

7

3

8

4

9

5

10

A

D

B

E

C

F

1

6

2

7

3

8

4

9

5

10

A

D

B

E

C

F

Increasing UK coverage of both our 

Expanding our offering of 

property franchise and financial 

services networks

property-related services and 

ways of engaging with clients

Continuous drive to increase brand 

awareness across all Group brands

Milestones of 2021

Milestones of 2021

Milestones of 2021

•  Eight new franchise owners 

•  Under our collaboration with 

•  New Belvoir brand website 

joined the Group

•  Four new franchise 

offices opened 

•  17 existing offices were resold 

either to a new or an existing 

franchise owner

•  84 new advisers joined Belvoir’s 

financial services network

The Nottingham, there are 

37 dual-branded Nottingham 

Building Society branches

•  121 estate agency offices offer 

financial services through a Brook 

financial adviser 

franchise networks, Belvoir and 

Northwood, were active in selling 

houses in 2021, reporting revenue 

from sales up 62%

launched to take advantage 

of the improved Group platform

•  Market appraisals generated by 

Group websites up by over 120%

•  Launched an automated and 

integrated email marketing 

•  Refreshed the recently acquired 

Nicholas Humphreys brand to 

make more contemporary

•  147 (59%) of our traditional lettings 

platform for all Group brands

Focus for the future

Focus for the future

Focus for the future

•  Continue to attract new franchise 

•  Encourage collaboration 

•  Launch new managed marketing 

owners to the Group

•  Open offices in new territories

•  Facilitate the resale of existing 

property franchise offices

•  Extend our financial services 

network of advisers across the UK

between franchisees and 

initiative to help franchisees 

advisers to maximise conversion 

generate more leads from more 

of mortgage leads

effective local marketing 

•  Build on the collaboration 

with The Nottingham to offer 

mortgage advice to its Beehive 

Money online savers

•  Extend the range of property-

•  Launch live chat mortgage 

lead generation across the 

brand websites

•  Build a Group cross-referral 

system to improve inter-office 

related services offered through 

out-of-area vendor and landlord 

our franchise networks 

lead referrals

18

Belvoir Group PLC Annual report and accounts 2021

Strategic reportGroup acquisitions strategy

Assisted acquisitions 

Recruitment

Diversification

Marketing and PR

programme

Accelerating business growth 

through the acquisition of 

additional franchised property 

networks and property-related 

services companies

Increasing the market penetration of 

existing franchise territories through 

a proactive approach to finding 

them a local portfolio acquisition

Milestones of 2021

•  Acquisition of Nicholas 

Milestones of 2021

•  Seven (2020: eleven) 

Humphreys, specialist in student 

transactions completed by 

lettings with offices in 20 

university towns nationwide

•  Strengthening of the strategic 

alliance with The Nottingham 

through the acquisition of 

its mortgage advisory arm, 

Nottingham Mortgage Services

•  Fully assimilated Nicholas 

franchisees under the assisted 

acquisitions programme

•  Added £1.2m (2020: £2.1m) 

of acquired franchisee revenue 

to the network and £130,000 

(2020: £153,000) p.a. in MSF

•  122 (2020: 90) franchisees 

enrolled on the acquisition 

Humphreys into the Belvoir Group

research programme

Focus for the future

Focus for the future

•  Identify other franchise property 

•   Target to add around £5.0m p.a. 

consolidation and alliances within 

•  Provide a model to convert larger 

or financial services networks to 

bring into the Group

•  Position Belvoir to take 

advantage of further strategic 

the property sector

•  Identify alternative property-

related income streams 

complementary to the Group 

of additional network revenue 

under the assisted acquisitions 

programme, dependent on 

market conditions

acquisition opportunities for 

our franchisees

•  Position our franchisees to take 

advantage of consolidation 

within the sector

Increasing UK coverage of both our 
property franchise and financial 
services networks

Expanding our offering of 
property-related services and 
ways of engaging with clients

Continuous drive to increase brand 
awareness across all Group brands

Milestones of 2021
•  Eight new franchise owners 

joined the Group

•  Four new franchise 
offices opened 

•  17 existing offices were resold 
either to a new or an existing 
franchise owner

•  84 new advisers joined Belvoir’s 

financial services network

Focus for the future
•  Continue to attract new franchise 

owners to the Group

•  Open offices in new territories

•  Facilitate the resale of existing 

property franchise offices

•  Extend our financial services 

network of advisers across the UK

Milestones of 2021
•  Under our collaboration with 
The Nottingham, there are 
37 dual-branded Nottingham 
Building Society branches

•  121 estate agency offices offer 

financial services through a Brook 
financial adviser 

•  147 (59%) of our traditional lettings 
franchise networks, Belvoir and 
Northwood, were active in selling 
houses in 2021, reporting revenue 
from sales up 62%

Focus for the future
•  Encourage collaboration 
between franchisees and 
advisers to maximise conversion 
of mortgage leads

•  Build on the collaboration 

with The Nottingham to offer 
mortgage advice to its Beehive 
Money online savers

•  Extend the range of property-

related services offered through 
our franchise networks 

Milestones of 2021
•  New Belvoir brand website 

launched to take advantage 
of the improved Group platform

•  Market appraisals generated by 
Group websites up by over 120%

•  Launched an automated and 
integrated email marketing 
platform for all Group brands

•  Refreshed the recently acquired 
Nicholas Humphreys brand to 
make more contemporary

Focus for the future
•  Launch new managed marketing 

initiative to help franchisees 
generate more leads from more 
effective local marketing 

•  Launch live chat mortgage 
lead generation across the 
brand websites

•  Build a Group cross-referral 

system to improve inter-office 
out-of-area vendor and landlord 
lead referrals

Links to KPIs

Links to risks

Links to KPIs

Links to risks

Links to KPIs

Links to risks

1

6

2

7

3

8

4

9

5

10

A

D

B

E

C

F

1

6

2

7

3

8

4

9

5

10

A

D

B

E

C

F

1

6

2

7

3

8

4

9

5

10

A

D

B

E

C

F

Annual report and accounts 2021 Belvoir Group PLC

19

Strategic reportOur key performance indicators (KPIs)

Measuring our performance

The Group tracks a series of financial and non-financial metrics that 
demonstrate the progress we are making. These have been discussed 
in further detail throughout the Strategic report.

Links to strategy

Financial KPIs

1

2

3

4

5

Group acquisitions strategy

MSF (£m)

Net financial services commission (£m)

£10.7m

+18%

10.7

8.5

8.8

9.1

7.9

Assisted acquisitions programme

Recruitment

Diversification

Marketing and PR

Learn more about our  
strategy from page 18

£3.8m

+37%

3.8

2.8

2.5

1.2

0.7

17

18

19

20

21

17

18

19

20

21

Definition
Fees to the franchisor based on a 
percentage of franchisee revenue

Comment
18% growth with lettings up 10% and 
sales up 56%, with lettings benefiting 
from the acquisition of the Nicholas 
Humphreys network

Definition
Commission receivable on financial 
services less commission payable 
to advisers

Comment
Reflects 41 net increase in advisers

Links to strategy:

1

2

3

4

5

Links to strategy:

1

2

3

4

5

Profit before tax (£m)

£9.3m

+39%

9.3

EPS (p)

20.4p

+35%

20.4

6.7

5.51

5.6

12.91

13.3

15.1

3.9

8.6

17

18

19

20

21

17

18

19

20

21

Definition
Profit before tax arising from 
ongoing operations

Definition
Earnings per share equates to retained 
profit divided by the number of shares

Comment
Organic growth and increased 
profitability associated with the 
two corporate acquisitions in 2021

Comment
Increase in EPS reflecting enlarged 
Group and increased profitability

Links to strategy:

1

2

3

4

5

Links to strategy:

1

2

3

4

5

1.   2018 included net exceptional credit 

of £0.6m.

2.  Excludes NBS branches.

20

Belvoir Group PLC Annual report and accounts 2021

Strategic reportNon-financial KPIs

Number of property franchise offices (#)

Average MSF per franchised office (£)

Number of managed properties (#)

363

+14%

£33,360

+13%

33.4k2

72,900

+12%

72.9k

363

300

300

313

318

28.3k

26.3k

29.5k

29.5k2

62.8k

64.0k

65.1k

58.0k

17

18

19

20

21

17

18

19

20

21

17

18

19

20

21

Definition
In 2021 all our franchised estate and 
lettings agencies had a physical high 
street presence

Comment
Office numbers extended to include 
the Nicholas Humphreys network and 
additional dual-branded Nottingham 
Building Society branches

Definition
Total MSF divided by the number 
of franchise offices

Definition
Total number of properties managed 
on behalf of landlords within the Group

Comment
Focus on growth through diversification 
and acquisition has increased the 
average size of our offices

Comment
Growth relates to the additional 
Nicholas Humphreys portfolio of 
managed properties

Links to strategy:

1

2

3

4

5

Links to strategy:

1

2

3

4

5

Links to strategy:

1

2

3

4

5

MSF p.a. from assisted acquisitions (£)

Number of advisers (#)

Number of mortgages arranged (#)

£130,000

-15%

643k

580k

351k

153k

130k

243

+20%

123

37

243

202

166

16,585

+37%

16.6k

12.1k

9.3k

2.7k

1.4k

17

18

19

20

21

17

18

19

20

21

17

18

19

20

21

Definition
Additional MSF p.a. arising from the 
assisted acquisitions programme

Definition
The number of advisers operating within 
Brook at the year end

Definition
The number of mortgages written for 
clients of Brook during the year

Comment
The strong property market has reduced 
vendors’ appetite for selling

Comment
Brook extended its footprint of advisers 
and is working with 121 Group offices

Comment
Strong property market and increased 
adviser numbers resulting in increased 
written mortgage business

Links to strategy:

1

2

3

4

5

Links to strategy:

1

2

3

4

5

Links to strategy:

1

2

3

4

5

Annual report and accounts 2021 Belvoir Group PLC

21

Strategic reportEnvironmental, social and governance

Our ESG journey

Our aim was to create an ESG strategy that was relevant and 
meaningful to our stakeholders and worked to resolve issues for which 
we could have a significant impact. This marks the beginning of an 
ongoing commitment to our ESG strategy and to working closely with 
franchisees to help them to do the same.

Developing our strategy

We developed the new five pillar strategy through 
collaboration with internal stakeholders, interviews with 
external stakeholders, research and a comprehensive 
review of our material ESG issues. The pillars are based 
on a materiality assessment process, which enabled us to 
understand our highest priority ESG issues, their significance 
to stakeholders and their impact on the business. This is 
shown in the form of a materiality matrix diagram below.

To get to the matrix, we worked with external consultants on 
a detailed analytical process, including industry intelligence 
gathering and macro trends analysis to develop a long-list 
of 28 material topics across the environmental, social and 
governance agenda. We then conducted risk and opportunity 
analysis against each topic to establish its potential to impact 
the business (plotted on the x-axis, “Impact”), and significance 
based on stakeholder views and prevalence in the market, 
policy and media (plotted on the y-axis, “Significance”).

Our materiality matrix

e
c
n
a
c
fi
n
g
S

i

i

Energy use and emissions

Diversity and equal opportunity

Trust and transparency

Waste management and resource use

Professional integrity and standards

Talent attraction/retention

Tax and economic contribution

Climate change

Employee wellbeing

Greener homes

Affordability and accessibility

Technology

Bribery and corruption

Tenants’ and landlords’ rights / Board diversity
Air quality / Executive compensation 

Culture and values

Fleet impacts

Customer privacy

Biodiversity

Community development

Forced labour

Sustainable procurement

Social mobility

Access to green spaces

Homelessness

Supporting entrepreneurship/SMEs

Impact

Environment    Social    Governance

22

Belvoir Group PLC Annual report and accounts 2021

Strategic report 
How we use the  
materiality findings

We use the outcomes and insights from the assessment to 
help us understand which areas we should prioritise and how 
to manage a broad range of different issues. All the issues on 
this matrix are important but we want to focus our efforts on 
the areas that will deliver most value to our stakeholders and 
best support our business aims.

Our most material issues are largely social and governance 
focused, highlighting the importance of our culture and human 
capital management, our role in maintaining and enhancing 
professional standards, and how we harness technology 
responsibly and build trust through open and transparent 
practices. These form the basis of our ESG strategy.

There are a number of highly significant environmental issues 
such as climate change, energy use and emissions, waste 
and resource use and greener homes that are important 
to stakeholders, but due to the nature and structure of our 
business have less potential to impact us. These are areas 
that we must manage closely or where we will aim to use our 
influence, network and partnerships to have a positive impact.

The matrix highlights a number of emerging topics that may 
be increasing in importance such as biodiversity, air quality 
and social mobility, for example. Whilst these are not critical 
areas in this assessment, we will need to continually monitor 
for changes to the level of importance to our stakeholders 
and the business. Because we evaluate topics over a two 
to three-year time horizon, the growing importance of some 
topics may not be captured by this matrix.

Materiality also helps us to understand where we need to focus 
our reporting so we’re presenting information on areas that 
are important to our stakeholders. Whilst we already report 
against some of the issues that rated highly on our matrix, we 
will be developing our reporting and targets to align with our 
new strategy and the findings from our materiality assessment.

Our material issues and strategic focus areas

Building trust 
•  Culture and values

•  Trust and transparency

•  Affordability and accessibility

Read more detail on building trust on page 25

Raising standards
•  Professional integrity and standards

•  Tenants’ and landlords’ rights

•  Greener homes

Read more detail on raising standards on page 25

Nurturing talent
•  Talent attraction and retention

•  Diversity and inclusion

•  Employee wellbeing

Read more detail on nurturing talent on page 26

Harnessing technology
•  Technology and digital transition

•  Energy use and emissions

Read more detail on harnessing technology on page 26

Building local businesses
•  Supporting entrepreneurship and SMEs

•  Socioeconomic development

Read more detail on building local businesses on page 27

23

Strategic reportStrategic reportEnvironmental, social and governance continued

Our Group ESG strategy

We are excited to share and introduce our new ESG strategy for the first time. 
The strategy addresses our most material ESG issues and has been developed to 
help us achieve our purpose by supporting sustainable business growth. We aim to 
achieve this by keeping ahead of market trends, addressing key business risks and 
opportunities, and leveraging Belvoir’s business strengths, all of which should deliver 
value to all our stakeholders.

Building trust

A strong culture of integrity  
and professional ethics  
underpin what we do

Helping people 
to realise their 
property, mortgage 
and franchise 
aspirations

Building local
businesses
We find, support  
and develop skilled 
entrepreneurs

Raising
standards
We maintain the  
highest 
professional standards

Harnessing
technology
We invest in integrated  
and fully supported  
IT solutions

Nurturing 
talent
We attract and retain a 
talented team that offers 
unrivalled support to  
our network

24

Belvoir Group PLC Annual report and accounts 2021

Strategic reportBuilding trust

Raising standards

We build trusted relationships with our stakeholders 
by being straightforward, honest and open in all our 
communications and transactions at every level of 
our business.

Why is this important?
There are low levels of trust in the sector: Ipsos MORI’s 
annual Veracity Index shows a net negative trust rating 
for estate agents at just 27%. Transparency is important 
at all levels of the organisation in increasing trust levels 
which will result in a more efficient business operation.

How are we doing?
A culture of professionalism runs throughout the 
entire business. It is embedded at the initial training and 
reinforced at every touch point with staff, franchisees 
and advisers to ensure a consistent approach for the 
benefit of our clients. Supporting our franchisees and 
advisers is one of our most important jobs, with a number 
of the central workforce dedicated to this task alone. Our 
comprehensive training programme helps to support this.

Our relationship with the franchisees and advisers is based 
on trust and transparency with clear contracts and fee 
structures. Rents to tenants and all fees to landlords, sellers 
and borrowers are fair and transparent and in line with 
market norms. We have open and regular engagement with 
shareholders and a proven track record in achieving results 
in line with reliable forecasts. Regular briefings are held to 
update staff on the Group’s performance and frequent 
Senior Management Team meetings encourage 
collaboration between all departments.

We have developed a business model that enables 
franchisees and advisers to set up their own business 
whilst benefiting from the economies of scale of being 
part of a large group.

How we measure our progress
•  Star rating from independent review platforms
•  BFA survey

Belvoir risks
•  Public opinion of the sector easily influenced 

by political agendas 

•   Reputational risk

Belvoir difference
•   Service excellence

Trust score
Belvoir 

Northwood  

Newton Fallowell

70%*  58%*  82%*

* 

 Independent survey of our franchisees conducted by the 
British Franchise Association (BFA).

We maintain the highest professional standards across 
our network through guidance, support and training for 
our franchisees and advisers, so they can offer a quality 
service to customers, protect tenants and buyers, and 
support landlords in providing safe homes that meet 
energy efficient standards. 

Why is this important?
There is a clear link between professional standards 
and trust. The Government is expected to introduce 
legislation around the Regulation of Property Agents 
(RoPA), designed to raise standards, and there 
are further policy shifts on the horizon through the 
Levelling Up initiative and the Renters’ Reform Bill. High 
standards are a general benefit of the network model, 
where guidance and training can be consistently and 
effectively applied.

How are we doing?
We audit all franchisees annually to ensure standards 
are being upheld. Franchisees are given a report and 
score based on the audit so they understand how 
to improve.

Franchisees and advisers must either be fully qualified 
or complete our comprehensive induction course before 
starting to operate. Ongoing professional development 
ensures that our high standards are maintained.

Our franchisees are all members of an independent 
redress scheme such as The Property Ombudsman. We 
also play an active role in The Lettings Industry Council 
(TLIC), which aims to influence Government policy to 
improve standards within the PRS.

Our franchisees ensure that rental properties comply 
with minimum EPC standards. We have an objective to 
take this further and provide advice to landlords as to 
how they can make their houses more energy efficient.

How we measure our progress
•  Results from annual audit of franchisees

Belvoir risks
•  Reputational risk
•  Breaching current regulations

Belvoir difference
•  Service excellence

Average score for annual audit 

85%

Annual report and accounts 2021 Belvoir Group PLC

25

Strategic report 
Environmental, social and governance continued

Nurturing talent

Harnessing technology

We attract and retain a talented team that offers unrivalled 
support to our network by investing in its development and 
wellbeing and reinforcing an inclusive and open culture.

Why is this important?
Diversity, wellbeing and training are crucial to attracting 
and retaining talent. These are also the most widely 
addressed ESG issues amongst peers with increasingly 
sophisticated approaches being employed to drive 
business value.

How are we doing?
Each member of staff has an annual personal 
development review where performance and objectives 
are discussed and agreed. All members of the Senior 
Management Team have recently completed a bespoke 
mini-MBA training course. We also have a well-developed 
apprenticeship programme offering career opportunities to 
local young people with six currently employed centrally. We 
have many long-standing members of staff with 29% with 
more than five years’ and 10% with over ten years’ service.

Our overall gender split is currently 64% women and 36% 
men, with the women to men ratio at 29%:71% at Board 
level, 36%:64% at senior management level and 69%:31% 
for all other levels. 

A training session on “Discrimination, Diversity and 
Inclusion in the Workplace” was conducted for our 
franchisees and more are planned to support franchisees 
to employ a diverse and representative workforce.

Six Central Office staff have undertaken Mental Health 
First Aider training to offer better support to colleagues, 
franchisees and advisers. Team building charity events 
such as our recent charity walk help people to make 
personal connections that improve their support network 
within the business. 

How we measure our progress
•  Number of apprentices
•  Gender diversity stats across different levels 

of the business

•  Length of service stats

Belvoir risks
•   Ability to recruit and retain skilled employees
•   Reputational risk

Belvoir difference
•   Service excellence

Number of apprentices currently employed centrally

6

26

Belvoir Group PLC Annual report and accounts 2021

We invest in IT solutions in partnership with sector-specialist 
software providers to build efficiency and effectiveness 
through our network, to reduce our environmental 
impacts and to meet changing customer needs.

Why is this important?
Accelerated by the pandemic, technology is continuing 
to disrupt the sector. There is an opportunity to employ 
technologies and platforms that drive efficiencies, 
improve transparency and accessibility for clients 
and reduce environmental impacts.

How are we doing?
Our offices are currently moving to one property 
management system, SME Professional, which will 
streamline processes and provide more accurate 
management data. This cloud-based system enables 
offices to retire their server-based systems, giving them 
greater security and flexibility. The brand websites 
have been moved onto one core platform, so that 
we can better test and analyse customer journeys to 
maximise conversion rate. Group deals with suppliers 
give franchisees more affordable access to technology 
to enhance interaction with clients.

In order to increase our cyber security across the Group 
we are introducing anti-spoofing measures, phishing 
simulations and user awareness training. We will also 
be embracing Microsoft’s Modern Workplace for our 
Central Office. 

We aim to make changes to reduce our environmental 
impact and our ambition is to set a net zero target. We 
are beginning to understand our impacts to allow us to 
put a timeline in place to achieve this. A working group 
of franchisees will be set up to develop a framework 
for offices to use to reduce their energy usage 
and emissions.

How we measure our progress
•  Number of offices with their own ESG strategy in place
•  Percentage of offices using SME Professional

Belvoir risks
•   Online threat
•   Digital security

Belvoir difference
•   Network model

Percentage of offices migrated to SME Professional

77%

Strategic reportCase study – building local businesses

Gary Pemberton of Belvoir 
Warrington is a keen 
advocate of ESG and a 
member of Belvoir’s ESG 
Working Group.

“My wife, Amanda, and I started Belvoir Warrington 
as a cold start 13 years ago, and it’s very much 
a local business,” says Gary.

“A lettings and estate agency business really needs 
to be community focused. We started during the 
2007/08 recession, and, having survived that, we 
began thinking how we could support the local 
community each year with fundraising events and 
sponsorship. As an example, this Christmas we held 
three fun days and presented a cheque for £500 to 
the Children’s Adventure Farm Trust, a charity that 
looks after disadvantaged local children.

“My team all live locally, and our contractors, 
some of whom have been with us for years, are 
very much an extension of our team. By looking 
after our contractors and developing a good 
relationship with them we know we can rely on 
them to go the extra mile for our clients. This paid 
dividends during the pandemic when people really 
needed to feel supported.

“We are also launching a new Acts of Kindness 
initiative. Every month we will encourage our team, 
including contractors, to let us know of any acts 
of kindness they have been involved with in the 
community, and will share their story on social 
media in recognition of their efforts.

“The small things can make a big difference; for 
example, we recently set up a recycling station for 
batteries, we order recycled paper, and we use 
an app to wirelessly operate our air-conditioning 
system so that we don’t heat or cool the office 
when it is closed. We are very much at the 
beginning of our ESG journey, but we recognise 
its importance and know how much it will influence 
people’s decisions in the future.”

A lettings and estate agency 
business really needs to be 
community focused.”

Gary Pemberton 
Franchise owner

Learn more about our local businesses from page 5

Annual report and accounts 2021 Belvoir Group PLC

27

Building local businesses

We find, support and develop skilled entrepreneurs to 
grow their own businesses, expanding our network and 
providing much-needed investment and employment in 
local communities across the UK. 

Why is this important? 
Belvoir’s business model depends on finding and 
retaining skilled entrepreneurs and supporting them to 
grow their businesses. SMEs are widely recognised as 
key to a strong economy given their importance to local 
employment and economic development.

How are we doing?
Our business model is entirely geared to attracting talented 
entrepreneurs and enabling them to set up and operate 
their own business, whether as a property franchisee or 
a financial services adviser. Potential franchisees are 
identified and matched with an independent business 
whose owner wishes to sell. We coordinate the process to 
enable a brand-new franchisee to begin a new business 
under one of our brand names with an existing portfolio 
from which to build. Our intensive training course gives new 
franchisees the skills they need to operate their business 
successfully. Ongoing support through our Business 
Development Managers and subsequent training help 
franchisees grow and maximise that business’ potential.

Our Group offices, our franchisees and our advisers offer 
good quality opportunities within their local communities. 
We have 463 offices in our franchise property and financial 
services networks with an average of around four staff 
so, in addition to our Group staff of 225, our business has 
a combined staff of over 2,000.

The Belvoir Group operates the Kickstart scheme with 
23 people given placements, enabling unemployed young 
people to access work experience across our network. 

How we measure our progress
•  No. of offices in network
•  No. of people employed across the network 

(not incl. Belvoir employees)

Belvoir risks 
•   Ability to recruit and retain skilled franchisees 

and advisers 

Belvoir difference 
•   Network model 
•   Proactive growth 

Number of offices 

463

Strategic reportFinancial review

Delivering strong results

Creating shareholder value underpins our growth strategy.

Revenue
Group revenue in 2021 increased by £7.9m to £29.6m 
(2020: £21.7m). Corporate acquisitions and disposals during 
the year added net £1.8m, whilst revenue on a like-for-like 
basis increased by £6.1m.

Revenue from our financial services division was up £4.7m 
to £14.4m (2020: £9.7m) resulting from growth generated 
both organically and by acquisition. On 29 July 2021 the 
Group acquired Nottingham Mortgage Services Limited, 
renamed Brook Mortgage Services Limited (BMS), which 
added 17 advisers and £0.5m of revenue in the last five 
months of 2021. Revenue growth of £4.2m from the underlying 
financial services business was generated from an additional 
24 advisers and a strong mortgage market.

Revenue from the property division was up £3.2m to £15.2m 
(2020: £12.0m). The acquisition of White Kite Group 2021 Limited, 
which trades as Nicholas Humphreys through 17 franchised 
and three corporate-owned offices, added £2.1m to revenue. 
Meanwhile, the planned franchising of five Lovelle corporate-
owned offices between August 2020 and January 2021 reduced 
revenue by £0.8m. On a like-for-like basis, the property division 
achieved growth of £1.9m. 

Income streams in the property division comprise: 
management services fees (MSF), these being our key 
underlying revenue stream from franchisees; revenue 
generated by corporate-owned offices; franchise sales, 
which include fees charged to franchisees joining the Group 
and renewal fees from existing franchisees; and other fees.

MSF increased by £1.6m to £10.7m (2020: £9.1m) with £0.3m 
arising from the 17 Nicholas Humphreys franchise offices and 
the five newly franchised Lovelle offices. Lettings MSF were up 
£0.7m, of which £0.4m arose from the underlying network. MSF 
from property sales were up £0.9m to £2.5m (2020: £1.6m), 
which arose predominantly from the pre-existing business. 

Income from corporate-owned offices was up £1.4m. 
The three Nicholas Humphreys corporate-owned offices 
added revenue of £1.9m. Meanwhile, the franchising of five 
Lovelle corporate-owned offices reduced revenue from 
corporate-owned offices by £0.9m, against which there was a 
compensatory impact from an increase of £0.1m in MSF and a 
£0.8m reduction in overheads. The Group continues to operate 
two corporate-owned offices in Grantham, which contributed 
additional revenue of £0.4m in 2021, up 18% on 2020. With the 
exception of these two offices, the Group will generally look to 
identify a franchise solution in line with its franchise business 
model at an appropriate time.

Revenue from franchise sales in 2021 was £0.3m (2020: £0.2m). 
Five (2020: seven) new offices opened in 2021, all of which 
resulted from an existing franchise owner opening an 
additional office. A further 16 (2020: three) existing franchise 
offices were resold, seven of which were to a new franchise 
owner joining the Group and nine to an existing franchise 
owner taking on an additional territory. 

Other income was unchanged at £0.4m (2020: £0.4m).

Gross profit
Gross profit increased by 29% to £19.0m (2020: £14.8m) 
with the gross profit ratio by business activity being 
lettings 56%, sales 19%, financial services 20% and other 
5% (2020: 60%:17%:19%:4%), reflecting the significant bias 
towards our recurring lettings income stream.

The lower gross profit margin from financial services of 
27% (2020: 29%) resulted in the Group gross margin of 64% 
(2020: 68%). These shifts reflect the greater proportion of 
independent Business Partners operating within the financial 
services network, some of whom join together in ‘hubs’, and 
who earn a higher rate. This operating model does not 
require a comparable increase in overheads, and as such 
has contributed to the improvement in the Group operating 
profit margin to 32% (2020: 31%).  

28

Louise George
Chief Financial Officer

Strategic reportAdministrative expenses
Administrative expenses increased by £1.5m to £9.7m 
(2020: £8.2m). This comprised:

•  Increase of £1.7m from operating Nicholas Humphreys.

•  Increase of £0.1m from operating Brook Mortgage Services. 

•  Increase of £0.2m resulting from professional fees 

associated with corporate acquisitions.

•  Reduction of £0.8m from franchising of five Lovelle 

corporate-owned offices.

•  Reduction of £0.2m in share-based payments 

(full disclosure is detailed in note 27 to the accounts). 

•  Increase of £0.5m in underlying overheads associated 
with increased headcount and other operating costs.

Operating profit
Operating profit was up £2.7m to £9.3m (2020: £6.6m), 
an increase of 41% over the prior year.

Other income
In May 2020, options over 40,000 shares in Mortgage Advice 
Bureau, an AIM-listed company, vested. These were sold 
during 2020 and a gain of £0.1m was recognised in other 
income within the prior year.

Profit before taxation
Profit before taxation of £9.3m (2020: £6.7m) is after interest 
receivable on franchisee loans of £0.2m (2020: £0.2m), which 
is regarded by the Group as part of its ongoing operations 
to extend the network reach.

Taxation
The effective rate of corporation tax for the year was 
20.6% (2020: 20.3%). The March 2021 Budget commitment to 
increase corporation tax to 25% with effect from April 2023 
was substantially enacted in May 2021. As a result, deferred 
tax balances expected to reverse after April 2023 have been 
remeasured at 25% and £0.5m is reflected in the 2021 tax 
charge. This was mitigated by a credit of £0.5m arising from 
the difference between the deferred tax asset release and the 
corporation tax deduction on share options exercised during 
the year. The difference reflected a stronger share price at the 
time of exercise compared to the price at the end of 2020, on 
which the deferred tax asset was based. 

Earnings per share
Basic earnings per share was up 35% to 20.4p (2020: 15.1p) 
based on an average number of shares in issue in the year 
of 36,142,000 (2020: 35,101,000). When the dilutive effect of 
share options is incorporated, the earnings per share was 
20.3p (2020: 14.6p).

Profit attributable to owners was £7.4m (2020: £5.3m).

Dividends
The Board is proposing a final dividend for 2021 of 4.5p 
per share (2020: 5.1p, which included a catch-up of 1.3p on 
the final 2019 dividend). Subject to shareholders’ approval 
at the AGM on 26 May 2022, this dividend will be paid on 
30 May 2022, based upon the register on 19 April 2022. 
The ex-dividend date is 14 April 2022.

In total, the 2021 dividend for the year will be 8.5p (2020: 10.5p 
including the catch-up on the final 2019 dividend of 3.3p) 
with dividend cover at 2.3x. The Board aims to offer a reliable 
and growing income stream to investors whilst retaining 
sufficient funds for further investment to meet its strategic 
growth objectives.

Cash flow 
The Group continues to achieve a high conversion of cash 
from operations activities with 100% (2020: 110%) of EBITDA 
converting into cash of £10.3m (2020: £8.2m). The net cash 
inflow from operations was £8.5m (2020: £6.8m) reflecting 
the enlarged Group. 

The net cash used in investing activities was £3.5m 
(2020: £1.4m):

•  On 15 January 2021 the sale of the Lovelle Grimsby 
Lettings corporate office held for resale generated 
proceeds of £0.6m.

•  On 31 March 2021 the Company acquired the entire share 
capital of White Kite Holdings 2021 Limited for £4.0m cash 
consideration, net of cash acquired.

•  On 29 July 2021 Brook Financial Services Ltd acquired the 
entire share capital of Nottingham Mortgage Services 
Limited for £0.4m cash consideration, net of cash acquired.

•  The cash outflow of franchisee loans granted was £0.8m 

(2020: £0.7m) with the level of assisted acquisitions activity 
remaining low compared to the period pre-pandemic.

•  The cash inflow from repayments to the franchise loan book 
was £1.0m (2020: £0.8m) with a Covid-19-related capital 
repayment holiday reducing cash inflow in 2020 by £0.4m. 

•  Interest received on the franchise loan book was £0.2m 

(2020: £0.2m).

During 2021 £0.9m (2020: £0.9m) was repaid against the HSBC 
loan and associated finance costs were £0.2m (2020: £0.3m). 
Dividend payments totalled £3.3m (2020: £1.9m), of which 
£0.5m was a catch-up of the suspended final 2019 dividend 
payment. As a result, net cash outflow from financing activities 
totalled £3.6m (2020: £3.1m). 

Annual report and accounts 2021 Belvoir Group PLC

29

Strategic reportFinancial review continued

Liquidity and capital resources
At the year end the Group had cash balances of £7.4m 
(2020: £5.9m) and a term loan of £8.7m (2020: £9.6m). The 
HSBC facility is repayable at £0.9m per year in half yearly 
repayments until March 2023 followed by a final repayment 
of £7.9m. Bank covenants are set at dividend cover of 
greater than 4.0 and the debt service ratio at greater than 
1.2, within which the business is forecast to operate with 
substantial headroom. 

Unearned indemnity commission
Associated with our growing financial services division is the 
accounting treatment of unearned indemnity commission. 
This comprises three elements, the net effect of which is 
£0.7m (2020: £0.5m):

•  The Group accounts for amounts withheld by Mortgage 

Advice Bureau from weekly commission payments in respect 
of unearned indemnity commission within other debtors. 
At the year end this balance was £1.6m (2020: £1.3m).

•  Revenue is reduced to reflect the estimated clawback 

of commission by Mortgage Advice Bureau arising on the 
cancellation of life assurance policies within four years 
following inception and a refund liability is recognised 
for unearned indemnity commission. At the year end the 
refund liability was £1.5m (2020: £1.3m).

•  Also, on a weekly basis the estimated clawback of 

commission recoverable from our advisers is accounted 
for within other debtors. At the year end this balance was 
£0.6m (2020: £0.5m).

Post-year-end acquisition
On 10 March 2022 the Group acquired Mr and Mrs Clarke 
Limited, a personal agent network offering estate agency 
services nationwide. Consideration comprised an initial 
payment of £23,000 satisfied in cash from existing cash 
reserves, and a three-year earnout at 6x EBITDA. A further 
£177,000 was applied to the settlement of certain liabilities 
at completion. In the year to 31 August 2021 Mr and Mrs 
Clarke Limited recorded revenue of £600,000 and operating 
profit of £13,000 and at that date had net assets of 
approximately £61,000.

Financial position
The Group continues to operate from a sound financial 
platform with net assets of £33.6m (2020: £28.3m), with the 
main change being the additional intangible assets arising 
from the acquisitions of White Kite Holdings 2021 Limited and 
Nottingham Mortgage Services Limited, which were funded 
from existing cash reserves. 

Key performance indicators
The Group uses a number of key financial and non-financial 
performance indicators to measure performance, which are 
regularly reviewed by the Board to ensure that they remain 
relevant to the Group’s operations. These have been discussed 
in detail throughout the Strategic report and are illustrated on 
pages 20 and 21.

Louise George
Chief Financial Officer

The Board aims to offer a reliable 
and growing income stream to 
investors whilst retaining sufficient 
funds for further investment to meet 
its strategic growth objectives.”

30

Belvoir Group PLC Annual report and accounts 2021

Strategic reportRisk management

How we manage risk

As with all businesses, we face a wide range of risks 
and uncertainties on a daily basis. 

Principal risks and uncertainties
The Board has determined the most significant risks to 
achieving the business objectives, including those that would 
threaten its business model, future performance, solvency 
or liquidity. The table on pages 32 and 33 summarises these 
principal risks and how they are managed or mitigated. 
The risks listed do not comprise all those associated with 
the Group and are not set out in any order of priority. There 
could be additional risks and uncertainties that are not 
presently known to management or currently deemed to 
be less material, which may also have an adverse effect 
on the business.

Going concern statement 
The Group continues to operate from a sound financial platform 
and is strongly cash generative. The bank balance as at the 
date of this report is £8.3m. Whilst the Group continues to 
generate profit and cash, demonstrating excellent resilience 
despite the ongoing impact of the pandemic, the Board has 
nonetheless revisited its forecasts against a range of possible 
downside outcomes for the period to 31 December 2023. These 
include the possible impact on the economy of post-pandemic 
easing of restrictions; higher energy prices; increased tax and 
interest rates; and geo-political uncertainty both home and 
abroad on trading.

Sensitivities have been applied to the base case model to 
reflect minimal impact on lettings income and moderately 
lower levels of income from sales and mortgage activity but 
no reduction in headcount or other overheads and no change 
in terms of business with franchisees. 

Under all reasonably foreseeable circumstances, the Board 
has concluded that the Group has adequate resources to 
continue in operational existence and to meet its financial 
obligations as they fall due, whilst operating within its bank 
covenants, in the period to 28 March 2023. 

The final bank loan repayment of £7,868,000 is due 
on 28 March 2023. The base case forecasts indicate the 
cash to repay the loan will be available and other mitigating 
actions remain available to ensure cash is maximised in 
any reasonably foreseeable downside scenarios. However, 
the Group’s growth ambitions, both organically and though 
acquisition, will require additional facilities if growth is not 
to be constrained. Negotiations to secure a new facility are 
expected to commence during 2022 and initial indications 
from the Group’s bankers suggest they are supportive, both 
in relation to extending the existing facilities or providing 
a new, larger facility.

In conclusion, the Board are satisfied that it remains 
appropriate to prepare these financial statements on a 
going concern basis and that no material uncertainties exist.

Our risk management framework

•  Leadership of risk management, sets strategic 

objectives and risk appetite and monitors performance

•  Accountable for the effectiveness of the Group’s 
internal control and risk management processes

Board of Directors

Audit Committee
•  Delegated responsibility 

from the Board to oversee 
risk management and 
internal controls

•  Oversees the effectiveness of the 
Group’s internal control and risk 
management processes

•  Monitors the independence and 
expertise of the external auditor

Executive Directors
•  Communicate and disseminate 

risk policies

•  Support and help operating 
companies to assess risk

•  Encourage open communication 

on risk matters

•  Assess materiality of risks in the 
context of the whole Group and 
monitor mitigation and controls

Operations Board
•  Defines risk management roles 
at operational and project level

•  Uses approach to risk as 

an explicit part of decision 
making and management of 
external relationships

•  Continuous identification of risk, 
assurance and self-assessment

Annual report and accounts 2021 Belvoir Group PLC

31

Strategic reportRisk management continued

The Board has determined the most significant 
risks to achieving the business objectives, 
including those that would threaten its business 
model, future performance, solvency or liquidity.”

Potential impact

Mitigating activities

Change in risk

Ability to generate planned revenue and profit growth

The economic instability post Covid-19 
in terms of higher energy prices and 
increases to both tax and interest rates, 
and the political uncertainty in Eastern 
Europe are likely to affect both consumers 
and businesses. This could have a 
negative impact on our ability to grow as 
planned, organically, through corporate 
acquisitions and under our assisted 
acquisitions programme.

Both the economic and political 
landscape are regularly reviewed by 
the Board and mitigating action is taken 
wherever possible. Given the extraneous 
factors involved, there may be limits 
to the level of direct action that can 
be taken. However, the Board will be 
prioritising work that puts our franchisees 
and advisers in the strongest position 
to weather any storms caused by wider 
economic and political pressures.

Increase in risk 
Our franchise business model 
proved to be resilient throughout 
both the 2007 crash and the 
current Covid-19 pandemic. We will 
continue to help our franchisees and 
advisers to take advantage of all 
growth opportunities as the market 
conditions evolve post pandemic.

Links to strategy:

1

2

3

4

5

Ability to recruit and retain skilled franchisees and advisers

The ability of the Group to attract 
new franchisees and advisers with 
the appropriate expertise and skills, in 
available and suitable locations, cannot 
be guaranteed. 

The Board continually monitors the 
performance of the recruitment team 
and is focused on identifying innovative 
ways of attracting successful new joiners. 
The recruitment marketing message is 
aimed at attracting the widest possible 
range of people irrespective of age, 
gender and race.

Increase in risk 
The unprecedented market 
conditions have created an 
environment where people are 
looking for alternative employment 
models and lifestyles which has 
increased interest from potential 
new franchisees and advisers.

Links to strategy:

1

2

3

4

5

Reputational risk

The Group’s reputation, in terms of 
the way in which it and its franchisees/
advisers conduct their business and 
the financial results which they achieve, 
is central to the Group’s future success. 
Failure by the franchisees/advisers to 
meet the expectations of their customers 
may have a material impact on the 
reputation of the brands within the Group.

Links to strategy

1

Group acquisitions 
strategy

2

Assisted 
acquisitions  
programme

Learn more about our  
strategy from page 18

New joiners are subject to an intensive 
training programme and subsequent 
monitoring and support from a 
dedicated business development 
mentor. The Group also offers ongoing 
training courses to ensure continuing 
professional development.

No change in risk 
Our franchisees and advisers are 
both subject to ongoing training 
and compliance which minimises 
reputational risk.

Links to strategy:

1

2

3

4

5

3

Recruitment

4

Diversification

5

Marketing and PR

32

Belvoir Group PLC Annual report and accounts 2021

Strategic reportPotential impact

Cyber risk

Mitigating activities

Change in risk

As the sector becomes more technology 
led, and given the recent roll out of 
a new Group-wide property platform, 
our operations become more vulnerable 
to cyber-attack, ransomware and data 
breaches. Such an attack could affect 
the Group’s ability to function as normal.

We cannot make the business bulletproof, 
but are committed to adopting best 
practice across the Group, including 
anti-email spoofing measures, centralised 
email signature management and 
performing regular simulated phishing 
attacks on our users, coupled with 
continuous user awareness training.

Increase in risk 
The roll out of new cyber security 
measures is mandatory across the 
Group giving improved business 
protection at all levels

Links to strategy:

1

2

3

4

5

Legislative and regulation changes

Professionalising the sector, as originally 
set out in the RoPA report, was referred 
to again in the recent Levelling Up White 
Paper. These recommendations include 
the re-introduction of Home Information 
Packs, the introduction of qualifications 
for property agents with no “get out” 
clause for experienced agents, licensing 
of agents and a new code of practice 
for the sector.

Online threat

The Board welcomes the proposed 
changes aimed at professionalising 
the sector. Our support system already 
covers in-depth upfront and ongoing 
training of all our franchisees and advisers. 
We also have a comprehensive system 
of audit and compliance to ensure 
best practice.

No change in risk 
The recommendations of the RoPA 
report and the Levelling Up White 
Paper might deter new entrants to 
the sector but might also provide 
opportunities for professionally run 
reputable businesses.

Links to strategy:

1

2

3

4

5

The market share for online agencies 
offering a low-cost solution fell to less 
than 7% in 2021. The Group needs to 
ensure that it can meet the demands of 
a new generation of landlords, tenants, 
buyers and sellers for whom a technical 
platform is second nature, and for whom 
a physical office presence is less critical.

The pandemic accelerated the use 
of technology by both agents and the 
public. The Group has adopted a new 
technology platform aimed at improving 
the customer journey. The Group has 
also recently acquired a personal agent 
network so as to extend the way in which 
we deliver our services.

Decrease in risk 
There was no significant consumer 
shift to the online agencies during the 
pandemic. The long-term viability of 
online agencies is yet to be proved, 
with several failures resulting in much 
less willingness to continue funding 
unproven models.

Links to strategy:

1

2

3

4

5

The Strategic report is contained on pages 1 to 33. 
It was approved by the Board on 1 April 2022.

Annual report and accounts 2021 Belvoir Group PLC

33

Strategic reportBoard of Directors

An experienced Board

Belvoir has a highly experienced Board of Directors with a 
commitment to driving profitability and long-term shareholder 
value. The Directors of the Company who were in office during 
the year up to the date of signing the financial statements were:

Michael Stoop
Non-Executive Chairman

Dorian Gonsalves
Chief Executive Officer

Louise George
Chief Financial Officer

Michelle Brook
Executive Director

Appointment 
March 2018

Appointment 
October 2011

Appointment 
June 2014

Appointment 
January 2022

Experience 
Dorian has extensive 
experience in the property 
industry having spent seven 
years with Countrywide 
before joining Belvoir in 2005 
as Business Development 
Manager. Appointed Sales 
Director a year later and 
subsequently Chief Executive 
Officer, Dorian also spent five 
years as a director of The 
Property Ombudsman. Dorian 
has a deep understanding of 
franchising and the strategic 
vision to deliver a successful 
franchise operation.

Key skills 
Strategic business planning/
franchising/people 
management

Experience
Louise is a Chartered 
Accountant having qualified 
with Ernst & Young in 1991. 
She has 20 years’ board-level 
experience with AIM-listed 
companies overseeing a 
wide range of corporate 
transactions. Over the past 
seven years Louise has 
undertaken eight significant 
acquisitions for the Group. 
Louise, who is also a 
Chartered Secretary, serves 
as Company Secretary to 
the Group.

Key skills 
Financial management/
mergers and acquisitions/
investor relations

Experience
Michelle has 33 years’ 
experience within the 
financial services sector. 
Having previously worked 
for Mortgage Advice Bureau, 
Michelle set up her own 
business in 2010, building it 
to a network of 32 advisers 
before selling to the Belvoir 
Group in 2017. As Managing 
Director of the financial 
services division since 2017, 
Michelle has overseen the 
financial services network 
increase to 243 advisers.

Key skills 
Financial services/people 
management

Experience
Michael has over 46 years’ 
experience of the franchise 
property market, initially 
with Winkworth as both a 
franchisee and as the group 
managing director. This 
was followed by 22 years 
as managing director of 
Legal and General’s estate 
agency network, Xperience, 
which he was instrumental 
in converting into a wholly 
franchised network of 95 
offices. In 2014, this was sold 
to The Property Franchise 
Group plc, where Michael 
was group managing director 
until he stood down in 2016.

Key skills 
Estate agency/franchising

Committee membership 
Audit Committee member 
Remuneration Committee 
Chairman

34

Belvoir Group PLC Annual report and accounts 2021

Corporate governanceLearn more about our governance 
from page 36

Learn more about our Audit 
Committee from page 41

Learn more about our Remuneration 
Committee from page 42

Learn more about our stakeholder 
engagement from page 14

Paul George
Non-Executive Director

Mark Newton
Non-Executive Director

Jon Di-Stefano
Non-Executive Director

Appointment 
June 2018

Appointment 
March 2016

Appointment 
April 2022

Experience
Paul has extensive 
experience in audit, reporting 
and governance having, until 
April 2020, spent 16 years 
as an executive director 
at the Financial Reporting 
Council (FRC), most recently 
responsible for corporate 
governance and reporting. 
Prior to the FRC, Paul was 
an executive director of MCG 
PLC and an audit partner 
at KPMG. Paul is also a 
partner of Board Excellence, 
a business providing board 
advisory services, and a non-
executive director of Strip 
Tinning Holdings plc.

Key skills 
Corporate reporting/
corporate governance

Committee membership 
Audit Committee Chairman 
Remuneration Committee 
member

Experience
Mark, a Chartered Surveyor, 
has 46 years’ experience of 
estate agency. He joined 
Black Horse Agencies in 
1984 and subsequently 
was appointed managing 
director of Legal & General 
Estate Agents. In 1999 Mark 
established Newton Fallowell, 
which he built into a network 
of 30 franchise offices before 
selling to Belvoir in July 2015. 
Initially joining the Board as 
an Executive Director, Mark 
changed role to become a 
Non-Executive Director with 
effect from 1 January 2022.

Key skills 
Estate agency/
financial services

Committee membership 
Audit Committee member

Experience
Jon has a deep 
understanding of the 
housebuilding and 
construction sector from his 
19-year tenure at AIM-listed 
Telford Homes Plc. After 
nine years as CFO, Jon was 
appointed as CEO in 2011, 
overseeing an increase in 
profits from £3m in 2011 to 
over £40m when the business 
was sold to CBRE in 2019.

Key skills 
Strategic growth/
stakeholder relations

Committee membership 
Audit Committee member 
Remuneration Committee 
Chairman

Annual report and accounts 2021 Belvoir Group PLC

35

Corporate governanceIntroduction to corporate governance

Promoting a culture  
of good governance

At Belvoir we recognise that high standards of 
corporate governance underpin our continuing success.

The Directors confirm that:
•  so far as each Director is aware, there is no relevant audit 
information of which the Group and Company’s auditor 
is unaware;

•  the Directors have taken all the steps that they ought to 

have taken as Directors in order to make themselves aware 
of any relevant audit information and to establish that the 
auditor is aware of that information; and

•  the Directors are responsible for the maintenance and 

integrity of the corporate and financial information included 
on the Company’s website. Legislation in the United 
Kingdom governing the preparation and dissemination 
of financial statements may differ from legislation in 
other jurisdictions.

High standards of corporate governance continue to be 
a key priority for the Belvoir Board. We continually review 
the framework within which we operate and the processes 
implemented to ensure that they reflect the complexities of 
our business and, whilst acknowledging our size, are also 
capable of adding value as the business grows. In 2018 

the Board adopted the 2018 Quoted Companies Alliance 
Corporate Governance Code (the “QCA Code”) as the basis 
of the Group’s governance framework.

The Board sets out the overall strategic direction for Belvoir, 
regularly reviews management performance and ensures 
that the Group has the right level of resources available to 
support our strategic goals. The Board is satisfied that the 
necessary controls and resources are in place such that these 
responsibilities can be properly addressed.

Within Belvoir we promote a culture of good governance 
in dealing with all key stakeholders: our franchisees, our 
employees, our customers and our shareholders. This section 
of the annual report describes our corporate governance 
structures and processes and how they have been applied 
throughout the year ended 31 December 2021.

Michael Stoop
Non-Executive Chairman

36

Belvoir Group PLC Annual report and accounts 2021

Corporate governanceStatement of corporate governance

An established Board with 
complementary skills

The Board has adopted the QCA Code as the basis of the 
Group’s governance framework and set out below is a summary 
of how, at 31 December 2021 and for the year then ended, the 
Company was applying the key requirements of the Code.

The role of Company Secretary is undertaken by the Chief 
Financial Officer, Louise George, who is a qualified company 
secretary with the skills and capability to deliver this 
function effectively.

Board of Directors
Throughout 2021 the Board comprised a Non-Executive 
Chairman, three Executive Directors and one Non-Executive 
Director. During the first quarter of 2022, Michelle Brook was 
appointed as Financial Services Director, Jon Di-Stefano was 
appointed as a Non-Executive Director, and Mark Newton 
retired from his executive role to become a Non-Executive 
Director. As from the date of this report, the Board comprises 
a Non-Executive Chairman, three Executive Directors and three 
Non-Executive Directors. Due to his substantial shareholding 
and his prior role as an Executive Director, Mark Newton is not 
considered to be independent. Notwithstanding their small 
shareholdings, both Michael Stoop and Paul George are 
considered to be independent, as is Jon Di-Stefano. At every 
AGM one-third of the Directors must retire by rotation.

The Board has ten scheduled meetings a year, but meets more 
frequently if required, and has full and timely access to all 
relevant information to enable it to carry out its duties.

The Board reserves for itself a range of key decisions such 
as strategy, acquisitions, significant contracts and internal 
controls, to ensure it retains proper direction and control of the 
Group, whilst delegating authority to individual Directors who 
are responsible for the executive management of the business.

There is a clear division of responsibilities at the head of the 
Company between the Chairman running the Board and the 
Chief Executive Officer running the Group’s operations.

The role of the Chairman is to manage the Board in the best 
interests of its stakeholders, to ensure that shareholders’ views 
are communicated to the Board and to be responsible for 
ensuring the Board’s integrity and effectiveness.

The role of the Chief Executive Officer is to manage the Group 
on a day-to-day basis, to ensure that Board decisions are 
implemented effectively and to develop and propose Group 
strategy to the Board.

The Board considers the current Board structure appropriate 
for the Company. There are processes in place enabling 
Directors to take independent advice at the Company’s 
expense in the furtherance of their duties and to have access 
to the advice and services of the Company Secretary. 

Board Committees
The Board has delegated specific responsibilities to the Audit 
and Remuneration Committees. Given its relatively small size, 
the Board as a whole fulfils the function of the Nominations 
Committee. The Board considers that collectively the members 
of each Committee have the appropriate experience and none 
of them have interests which conflict with their positions on 
the Committees. All Board Committees have their own terms 
of reference, which are available from the Company Secretary 
upon request.

Remuneration Committee
The Remuneration Committee has two scheduled meetings a 
year and is responsible for determining the contractual terms, 
remuneration and other benefits of the Executive Directors. 
During the year the Remuneration Committee comprised Paul 
George and Michael Stoop, who acted as the Chairman. 

Details of the level and composition of the Directors’ 
remuneration are disclosed in the Directors’ remuneration 
report on pages 42 and 43.

Audit Committee
The Audit Committee has three scheduled meetings a year. 
During the year the Audit Committee comprised Michael 
Stoop and Paul George, who acted as the Chairman and is 
considered to have recent and relevant financial and legal 
knowledge and experience. 

Paul George reports in further detail on the work and 
responsibilities of the Audit Committee on page 41. 

Internal control
The Board is responsible for the Company’s system of internal 
control and has delegated the review of its effectiveness to 
the Audit Committee. This is reported on in detail within the 
Audit Committee report on page 41.

Financial reporting
There is a comprehensive planning system, including regular 
periodic forecasts which are presented to and approved by 
the Board. The performance of the Group is reported monthly 
and compared to the latest forecast and the prior period.

Board effectiveness

The Board continually assesses the appropriateness of 
its agendas, and the information needed to support the 
Board’s role in setting strategy, overseeing performance 
and decision making. Building on this ongoing process and 
the internally facilitated review conducted in Q1 2021, the 
Board has undertaken a further survey to assess progress 
against the actions agreed in the 2021 review and to 
identify any emerging issues.

Results of the survey confirmed that the Board considered 
that good progress had been made against all previously 

agreed actions. Looking forward and in light of the 
survey and discussion, the Board has agreed further 
actions to ensure that it remains focused on the strategic 
opportunities available, the identification and mitigation 
of risk and ultimately meeting stakeholder needs.

In addition to the assessment of the effectiveness of the 
Board as a whole, the Chairman discussed with each 
individual Director their own performance and how they 
can contribute to the continued success of the Group.

Annual report and accounts 2021 Belvoir Group PLC

37

Corporate governanceStatement of corporate governance continued

2021 key shareholder engagements

January
•   Pre-close trading update  
RNS/CEO video interview

April
•  Acquisition of Nicholas 

Humphreys  
RNS/CEO video interview

•  Preliminary results 

Online meetings/RNS/
CEO video interview

•  Investor Meet Company  
CEO and CFO online 
presentation to 
retail investors with 
Q&A session

•  Annual report published  

Report

•  Mello results round-up 
CEO and CFO online 
presentation to retail 
investors with Q&A 
session

May
•  AGM trading update  

RNS/CEO video interview

•  AGM  

Meeting under Covid-19 
conditions

June
•  Strengthening of alliance 

with the Nottingham 
Building Society  
RNS/CEO video interview

•  Proactive Investors 

Forum  
CEO and CFO online 
presentation

•  Exercise and sale 
of management’s 
share options  
RNS

July
•  Yellowstone investor 

webinar  
CEO online presentation 
with CEO and CFO 
Q&A session

•  Pre-close trading update 

RNS

September
•  Interim results  

Meetings/RNS/CEO 
video interview

•  Investor Meet Company 
online presentation  
CEO and CFO 
presentation with 
Q&A session

•  Shares investor event  

CEO online presentation 
with CEO and CFO 
Q&A session

•  Exercise and sale 
of management’s 
share options  
RNS

•  Mello results round-up 
CEO and CFO online 
presentation to 
retail investors with 
Q&A session

October
•  CEO interview 

finnCap Ambition Nation 
Listed 50 interview 
with CEO

November
•  CEO interview 

CEO delivers Proactive 
Investors investment 
elevator pitch

December
•  Trading update  

RNS

Relations with shareholders
Keeping investors informed is an essential part of the 
Company’s corporate communications strategy and is 
achieved by means of an active investor relations programme. 
The aim is to ensure that the Company’s business model, 
strategic goals and future prospects are clearly understood 
by the investment community. The Company operates a high 
level of transparency with regard to its operations by providing 
consistent information across all channels of communication. 
The Board places a high emphasis on shareholder engagement 
and, through an open and transparent dialogue with 
shareholders, aims to ensure that shareholders’ objectives 
and views on the Company’s performance are understood. 
The Chairman makes himself available to major shareholders 
on request and the CEO conducts interviews covering key 
events during our corporate calendar which are published 
online and made available through our corporate website.

The Group’s corporate website, www.belvoirgroup.com, aims to 
provide investors with the required information to fully understand 
the business, including the annual and interim reports, and to 
potentially make an investment decision. The website is regularly 
reviewed and updated to reflect new information.

All shareholders will receive at least 21 clear days’ notice 
of the Annual General Meeting, which is normally attended 
by all Directors. Shareholders are invited to ask questions 
during the meeting and to meet with Directors after the 
formal proceedings have ended.

In September 2021, Brendan Gulston, of the fund group 
Gresham House, reported in The Telegraph that “his favourite 
AIM stock was the estate agency Belvoir.” 

Belvoir ended up exceeding expectations 
for the year, despite its market being shut 
for two months. It operates a franchise 
model which makes its profits reliable 
– franchises pay their fees irrespective 
of what is happening in the market.” 

Brendan Gulston
Gresham House

Our Company culture

Belvoir has developed from a family-owned lettings agency to the multi-
brand Group it is today based on the core principle of encouraging individual 
endeavour within a supportive network. This lies at the heart of franchising.

Our ethos has always been that of encouraging and harnessing both the 
entrepreneurial spirit of our franchisees and advisers and the ambition of 
our employees to achieve their personal goals.

Values in action:

Collaboration

We foster an environment where franchisees and advisers are encouraged to learn from others within their network 
whilst also testing out their own ideas in the knowledge that they have the wider safety net of the Group.

We nurture our staff to develop in their role, balancing individual performance with working as part of a team. 
The continual growth of the Group has opened up new opportunities for our people to progress their career 
in a dynamic environment where going above and beyond is both recognised and rewarded.

38

Belvoir Group PLC Annual report and accounts 2021

Corporate governanceBoard experience

Board composition, diversity and experience

Composition and roles
The QCA Code provides that the Board should be 
balanced between Executive and Non-Executive 
Directors and should have at least two independent 
Non-Executive Directors.

Diversity

43+
28+
49+

Sector experience

3  Executive

3  Non-Executive

1  Non-Executive 
Chairman

2  Female

5  Male

49%  Property

24%  Franchising

27%   Finance

Main  
Board

Remuneration  
Committee

Audit  
Committee

6

n
o
t
w
e
N
k
r
a
M

47

n
o
t
w
e
N
k
r
a
M

0

o
n
a
f
e
t
S
-
D
n
o
J

i

19

o
n
a
f
e
t
S
-
D
n
o
J

i

As of the date of this report.

Length of tenure (years)

11

l

s
e
v
a
s
n
o
G
n
a
i
r
o
D

8

e
g
r
o
e
G
e
s
u
o
L

i

4

p
o
o
t
S

l

e
a
h
c
M

i

4

e
g
r
o
e
G
u
a
P

l

0

k
o
o
r
B
e

l
l

e
h
c
M

i

Industry experience (years)

46

p
o
o
t
S

l

e
a
h
c
M

i

23

l

s
e
v
a
s
n
o
G
n
a
i
r
o
D

8

e
g
r
o
e
G
e
s
u
o
L

i

33

k
o
o
r
B
e

l
l

e
h
c
M

i

4

e
g
r
o
e
G
u
a
P

l

Attendance at meetings

Meetings attended

Total number of meetings

Michael Stoop

Dorian Gonsalves

Louise George

Mark Newton

Paul George

Meetings attended

Meetings missed

Not due to attend

Two key decisions in 2021

Acquisition of Nicholas Humphreys
This enabled the Group to extend the reach of its franchise 
business model into the specialist student lettings market 
providing valuable operational and business development 
support to the franchisees within the Nicholas Humphreys 
network and enhancing the quality of services available to 
the local communities in meeting their property aspirations.

Acquisition of Nottingham Mortgage Services
This enabled the Group to strengthen its strategic alliance 
with the Nottingham Building Society by providing 
enhanced mortgage advice to local branch members 
of The Nottingham, whilst generating longer-term growth 
potential from access to online savers looking to buy 
their first home. 

Both acquisitions provide future incremental return 
to investors.

Learn more about our acquisitions 
from page 16

Annual report and accounts 2021 Belvoir Group PLC

39

Corporate governance43
+
14
+
J
 
72
+
J
24
+
27
+
J
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statement of corporate governance continued

Operations Board
The Operations Board comprises the Executive 
Directors and the heads of each business unit. 
The Operations Board meets monthly and 
is responsible for executing the strategy as set 
out by the Board. This is conducted through two 
sub-boards: one for the property franchise division 
and one for the financial services division. The CEO 
and CFO attend the meetings for both divisions 
to ensure the effective roll out of the strategic 
integration of our property franchise and financial 
services networks.

Each member of our senior team is a capable manager 
with considerable sector experience averaging 28 
years and length of service averaging twelve years.

The Operations Board meets 
monthly and is responsible for 
executing the strategy as set 
out by the Board.”

Group operations structure

Belvoir Group PLC Board

Operations Board

•  Phil Gee 

Northwood, 
Managing Director

•  Dorian Gonsalves 
Belvoir Group PLC, 
Chief Executive Officer

•  Michelle Brook 

Belvoir Group PLC, 
Financial Services Director

•  Ian Maclean 

Belvoir, Franchise Director

•  Louise George 

Belvoir Group PLC, 
Chief Financial Officer

•  Tim Wood 

Brook, Financial 
Services Director

•  David Spackman 
Newton Fallowell, 
Managing Director

Property 
franchise division
(comprising Belvoir, Northwood, 
Newton Fallowell, Lovelle, Nicholas 
Humphreys and Mr and Mrs Clarke)

Financial  
services division
(comprising Brook)

Business  
development support

Acquisitions, recruitment  
and property

Compliance 
and audit

Marketing

IT and legal

Senior team diversity and experience

As of 31 December 2021.

Gender diversity

Length of service (years)

Industry experience (years)

25+

2  Female

6  Male

4

2

0
1
–
6

1

1

5
1
–
1
1

0
2
–
6
1

5
2
–
1
2

3

2

1

1

0
1
–
1

0
2
–
1
1

0
3
–
1
2

0
4
–
1
3

1

0
5
–
1
4

40

Belvoir Group PLC Annual report and accounts 2021

Corporate governance75
+
J
Audit Committee report

Evaluating the effectiveness 
of the audit process

As Audit Committee Chairman, I have great pleasure in reporting to you 
how we have discharged our responsibilities during the year.

The Audit Committee’s responsibilities are to ensure the 
integrity of the financial statements of the Group and the 
effectiveness of the Group’s underlying internal controls on 
behalf of the Board. I am a firm believer that to achieve these 
responsibilities the Committee needs an open and transparent 
culture, the required skills and expertise and excellent support. 
We are fortunate in this regard. 

The Audit Committee comprised Michael Stoop and me. We are 
both independent and combine extensive industry knowledge with 
a deep understanding of corporate reporting, governance and 
audit. The Committee receives great support from Louise George, 
our Chief Financial Officer, and Julie Wilson, our Group Financial 
Controller, and input from our auditor, which attended two 
meetings during the year. There is an excellent flow of information 
from the Executive Team, an open dialogue on the key judgements 
and respect for the challenge provided by the auditor.

Since I wrote to you last March the Audit Committee has 
held three scheduled meetings. Ahead of the interim results 
we met to review the interim accounts focusing on the key 
judgement matters in preparing the results and in particular the 
recoverability of loans to franchisees and the underlying financial 
resilience of the Group. In December we met to consider the key 
risks faced by the Group, the controls to mitigate those risks 
and the audit plan in light of the risks and underlying controls. 
We also discussed the auditor’s application of materiality, its 
independence and the proposed audit fee for 2021.

In line with best practice, in March I had a one-to-one discussion 
with the audit partner to discuss progress on the audit and any 
emerging issues. Later in March the Audit Committee discussed 
the report from the auditor on its work and the annual report and 
accounts. The key issues discussed were the matters identified 
by the auditor as significant risks. In addition to the presumed 
risks in respect of management override and revenue recognition, 
these related to the recoverability of franchise loans, the carrying 
value of intangibles, accounting for share options, the unearned 
indemnity commission provision and going concern. Through 
discussion, the Committee satisfied itself on the approach to 
the key judgements and as a result recommended to the Board 
the approval of the annual report and accounts. So far as the 
Committee is aware there were no matters of disagreement 
between the auditor and management.

During the year BDO provided non-audit services to the 
Group, including tax advice. The fees paid for these services 
are outlined in note 3. The use of BDO for non-audit work has 
been carefully evaluated by the Audit Committee and was not 
considered to have impaired its independence and objectivity.

The Audit Committee is also responsible for reviewing the 
Company’s system of internal control, including financial, 
operational and compliance controls and risk management, 
and for considering its effectiveness on behalf of the Board. 
The procedures in place are designed to meet the particular 
needs of the Company in managing the risks to which it is 
exposed. As part of its audit work the auditor reported to 
the Committee on its assessment of the control environment 
and that it had not identified any significant deficiencies. 
The Board receives regular reports from the Group’s audit and 
compliance team on its programme of visits and testing of 
controls operated by franchisees. In addition, the Committee 
considered the extent to which monthly management 
reporting was consistent with the audited financial statements 
and received confirmation from the Chief Financial Officer and 
Group Financial Controller that there had been no material 
breaches in the internal control framework during the year. 
As a result, the Committee is satisfied with the effectiveness 
of the Group’s system of internal controls but, by their very 
nature, these procedures can provide reasonable, but not 
absolute, assurance against material misstatement or loss.

The Committee has again reviewed the need for an internal 
audit function. The Committee has decided that, given 
the nature of the Company’s business and assets and the 
overall size of the Company, the systems and procedures 
currently employed provide sufficient assurance that a sound 
system of internal control, which safeguards shareholders’ 
investment and the Company’s assets, is in place. A traditional 
internal audit function is therefore considered unnecessary, 
particularly given the work of the audit and compliance team, 
which carries out legal compliance checks and risk-based 
audits on all franchisees at least once a year.

Finally, I would like to thank Michael and all attendees of the 
meetings during the year for the open and constructive way 
in which we met our responsibilities.

Paul George
Non-Executive Director
1 April 2022

Paul George
Non-Executive Director

41

Corporate governanceDirectors’ remuneration report

Setting the overall policy 
on remuneration

The Directors present the Directors’ remuneration report for the year ended 
31 December 2021.

The Remuneration Committee sets the overall policy on 
remuneration and other terms of employment of Directors. 
The Remuneration Committee aims to ensure that the 
remuneration packages offered are competitive and designed 
to attract, retain and motivate Directors of the right calibre. 
When assessing the pay and benefits of the Directors, the 
Remuneration Committee takes account of remuneration 
and benefits information in the marketplace and the pay 
and employment conditions elsewhere in the Group. 

In June 2021 the Remuneration Committee awarded a tranche 
of share options under the LTIP scheme that incorporated new 
longer-term objectives designed to ensure that the Executive 
Directors and Senior Management Team continue to be 
incentivised to maximise profitability and shareholder return.

Remuneration for Non-Executive Directors consists of fees 
for their services in connection with Board and Committee 
meetings. These fees are to be determined by the Committee 
without the involvement of the Non-Executive Director 
concerned. Non-Executive Directors do not participate 
in any Group pension or share option schemes.

All Directors are subject to retirement by rotation.

Basic salary or fees
Basic salary or fees for each Director are reviewed annually 
by the Remuneration Committee, taking into account 
the performance of the individual and information from 
independent sources on the rates of salary for similar posts.

Annual bonus
The Company operates a bonus scheme to incentivise 
Executive Directors to meet the financial and strategic 
objectives of the Group. During the financial year ended 
31 December 2021, a total bonus of £253,000 (2020: £290,000) 
was awarded to the Directors.

Pension
During the year pension contributions of £42,000 
(2020: £42,000) were paid to Executive Directors.

Taxable benefits
The Directors’ taxable benefits are tabled opposite.

Service contracts
The Executive Directors of the Company do not have 
a notice period in excess of twelve months under the 
terms of their service contracts. Their service contracts 
contain no provisions for predetermined compensation on 
termination which exceed one year’s salary and benefits in 
kind. Non-Executive Directors do not have service contracts 
with the Company but have letters of appointment.

Board members 
Dorian Gonsalves   
Louise George 
Michelle Brook 
Michael Stoop 
Paul George 
Mark Newton 
Jon Di-Stefano 

Notice period
Twelve months’ notice
Twelve months’ notice
Six months’ notice
Six months’ notice
Three months’ notice
Three months’ notice
Three months’ notice

Company policy on external appointments
The Company recognises that its Directors are likely to be 
invited to become non-executive directors of other companies 
and that exposure to such non-executive duties can broaden 
their experience and knowledge, which will benefit the Group. 
Executive and Non-Executive Directors are, therefore, subject 
to the approval of the Company’s Board, allowed to accept 
non-executive appointments, as long as these are not with 
competing companies and are not likely to lead to conflicts 
of interest. Executive and Non-Executive Directors are allowed 
to retain the fees paid. 

Share options
The Remuneration Committee is responsible for awarding 
options over ordinary shares to Executive Directors and certain 
senior managers under the Enterprise Management Incentive 
(EMI) Scheme and Company Share Option Plan (CSOP) and 
the Belvoir Performance Share Plan, a long-term incentive plan 
(LTIP). These schemes are intended to offer long-term incentives 
to Directors and senior management. The Remuneration 
Committee believes that the potential for share ownership and 
participation in the growing value of the Company increases 
the commitment and loyalty of Directors and staff. 

42

Michael Stoop
Non-Executive Chairman

Corporate governance 
 
 
 
 
 
 
The share options exercised by the Directors during the year are tabled below:

Dorian Gonsalves
Louise George
Mark Newton 
Dorian Gonsalves
Louise George

Date exercised 

Option plan

10/06/2021
10/06/2021
10/06/2021
07/09/2021
07/09/2021

EMI
LTIP
LTIP
LTIP
EMI

Options 
Number

200,000
515,782
171,927
644,727
175,000

Gain 
£

221,000
1,245,614
415,204
1,676,290
225,750

1,707,436

3,783,858

On 10 June 2021 Directors exercised 887,709 options, 200,000 under the EMI and 687,709 under the LTIP share option plans. 
The associated gain was £1,881,817. On 7 September 2021 the Directors exercised a further 819,727 options, 175,000 under 
the EMI and 644,727 under the LTIP share option plans. The associated gain was £1,902,040.

Options outstanding as at 31 December 2021 are tabled below:

Directors’ share options

Executive Directors
Dorian Gonsalves
Louise George
Michelle Brook

Share option
scheme

LTIP
LTIP
LTIP

Number

247,347
207,122
9,527

Exercise
price

Date of
grant

Vesting
period

Expiry
date

£0.01
£0.01
£0.01

30/06/2021
30/06/2021
30/06/2021

33 months
33 months
33 months

30/06/2031
30/06/2031
30/06/2031

Directors’ emoluments
The figures below represent emoluments earned by Directors during the relevant financial year and relate to the period of each 
Director’s membership of the Board. Benefits incorporate all benefits assessable to tax arising from employment by the Group.

Directors’ emoluments

Executive Directors
Dorian Gonsalves
Louise George 
Mark Newton

Non-Executive Directors
Michael Stoop
Paul George

Total remuneration

Salary and fees
£’000

Bonus
£’000

Pension
£’000

Benefits
£’000

Total 2021
£’000

Total 2020
£’000

202
169
106

477

51
37

88

565

121
102
301

253

—
—

—

253

20
17
5

42

—
—

—

42

1
3
9

13

—
—

—

13

344
291
150

785

51
37

88

873

354
299
175

828

51
36

87

915

1.  The bonus due to Mark Newton will be paid into his pension fund.

Directors’ interests
The interests of the Directors in the shares of the Company are tabled below:

Directors’ interests

Dorian Gonsalves
Louise George
Mark Newton 
Michael Stoop 
Paul George

31 December 2021

31 December 2020

Shares

Options

Shares

Options

646,322
409,114
435,507
20,000
20,000

247,347
207,122

—  
—  
—  

483,595
56,607
435,507
20,000
20,000

844,727
690,782
171,927
—
—

Michelle Brook, who was appointed to the Board on 5 January 2022, holds 476,162 shares and 9,527 share options. Jon Di-Stefano, 
who was appointed to the Board on 1 April 2022, has no interest in the shares of the Company.

Resolution
A resolution to shareholders to approve the Directors’ remuneration report will be put forward at the Annual General Meeting.

By order of the Board

Michael Stoop
Non-Executive Chairman
1 April 2022

Annual report and accounts 2021 Belvoir Group PLC

43

Corporate governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ report

Focusing on supporting our 
stakeholders and delivering value

The Directors present their annual report and audited consolidated financial 
statements of the Group for the financial year ended 31 December 2021.

The Directors of the Company who were in office during the 
year and up to the date of signing the financial statements 
are detailed on pages 34 and 35.

Capital and equity structure
Details of the ordinary shares of the Company are shown 
in note 21 of these financial statements.

Dividends
The Company paid its interim dividend for the financial 
year ended 31 December 2021 of 4.0p per ordinary share 
on 29 October 2021. 

Directors’ indemnity
The Group maintains third-party Directors’ and officers’ 
liability insurance which gives appropriate cover against 
any legal action that may be brought against them.

The Board recommends a final dividend for the financial year 
ended 31 December 2021 of 4.5p (2020: 5.1p, which included 
a catch-up of 1.3p on the final 2019 dividend) per share to be 
paid on 30 May 2022 to all shareholders on the register at the 
close of business on 19 April 2022 subject to shareholders’ 
approval on 26 May 2022. The ex-dividend date will be 
14 April 2022.

Future developments
The Board continues to deliver growth through the support 
of the Group’s franchise property networks to promote organic 
growth, expansion into new territories, the financial and 
commercial support of franchisee-led assisted acquisitions 
and diversification into financial services. Furthermore, the 
Board is pursuing strategic growth through the acquisition 
of other franchised property networks and complementary 
businesses (such as financial services) operating under a 
similar business model, building on the Group’s strength as 
a highly regarded franchisor within the residential property 
sales and lettings sector.

Employees
The Group believes in a policy of equal opportunities. 
Recruitment and promotion are undertaken on the basis 
of merit regardless of gender, race, age, marital status, 
sexual orientation, religion, nationality, colour or disability. 
If an employee becomes disabled during the course of their 
employment, adjustments are made where possible to enable 
such employee to carry on working despite their disability.

Financial and risk management policies
Details of the Group’s financial and risk management policies 
are discussed in note 23 of these financial statements.

Directors’ Section 172 statement
The Directors’ Section 172 statement is set out on page 14.

The Board continues to deliver growth 
through the support of the Group’s 
franchise property networks to promote 
organic growth, expansion into new 
territories, the financial and commercial 
support of franchisee-led assisted 
acquisitions and diversification into 
financial services.”

44

Louise George
Chief Financial Officer

Corporate governanceStatement of Directors’ responsibilities
The Directors are responsible for preparing the annual report 
and the financial statements in accordance with applicable 
law and regulations.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors have prepared both the Group and the parent 
company financial statements in accordance with UK-adopted 
international accounting standards. Under company law the 
Directors must not approve the financial statements unless 
they are satisfied that they give a true and fair view of the 
state of affairs of the Group and parent company and of the 
profit or loss of the Group for that period. In preparing the 
financial statements, the Directors are required to:

Each of the Directors, whose names and functions are 
listed in the Governance section, confirm that, to the best 
of their knowledge:

•  both the Group and the parent company financial 

statements, which have been prepared in accordance 
with UK-adopted international accounting standards 
in conformity with the requirements of the Companies 
Act 2006, give a true and fair view of the assets, liabilities, 
financial position and profit of the Group; and

•  the Strategic report includes a fair review of the 

development and performance of the business and the 
position of the Group and parent company, together with 
a description of the principal risks and uncertainties that 
they face. 

Exemption from audit by parent guarantee
Belvoir Group PLC has agreed to guarantee the liabilities of its 
trading subsidiaries, thereby allowing them to take exemption 
from an audit under Section 479A of the Companies Act 2006. 
See note 11.

Independent auditor
BDO LLP has expressed its willingness to continue as auditor. 
In accordance with Section 489 of the Companies Act 2006 
a resolution to re-appoint BDO LLP will be proposed at the 
forthcoming Annual General Meeting.

By order of the Board

Louise George
Chief Financial Officer
1 April 2022

•  select suitable accounting policies and then apply 

them consistently;

•  state whether applicable UK-adopted international 

accounting standards have been followed for both the 
Group and the parent company financial statements, 
subject to any material departures disclosed and explained 
in the financial statements;

•  make judgements and accounting estimates that are 

reasonable and prudent; and

•  prepare the financial statements on the going concern basis 

unless it is inappropriate to presume that the Group and 
parent company will continue in business.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain the 
parent company’s transactions and disclose with reasonable 
accuracy at any time the financial position of the Group and 
parent company and enable them to ensure that the financial 
statements comply with the Companies Act 2006.

The Directors are also responsible for safeguarding the assets 
of the Group and parent company and hence for taking 
reasonable steps for the prevention and detection of fraud 
and other irregularities.

The Directors are responsible for ensuring the annual report 
and the financial statements are made available on a website. 
Financial statements are published on the Company’s website 
in accordance with legislation in the United Kingdom governing 
the preparation and dissemination of financial statements, 
which may vary from legislation in other jurisdictions. The 
maintenance and integrity of the Company’s website are the 
responsibility of the Directors. The Directors’ responsibility also 
extends to the ongoing integrity of the financial statements 
contained therein.

The Directors consider that the annual report and accounts, 
taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess 
the Group and parent company’s performance, business 
model and strategy.

Annual report and accounts 2021 Belvoir Group PLC

45

Corporate governanceIndependent auditor’s report
To the members of Belvoir Group PLC

Opinion on the financial statements
In our opinion:

•  the financial statements give a true and fair view of the state 
of the Group’s and of the parent company’s affairs as at 
31 December 2021 and of the Group’s profit for the year 
then ended;

•  the Group financial statements have been properly 

prepared in accordance with UK-adopted international 
accounting standards;

•  the parent company financial statements have been 
properly prepared in accordance with UK-adopted 
international accounting standards and as applied 
in accordance with the provisions of the Companies 
Act 2006; and

•  the financial statements have been prepared in accordance 

with the requirements of the Companies Act 2006.

We have audited the financial statements of Belvoir Group 
PLC and its subsidiaries for the year ended 31 December 
2021 which comprise the Group statement of comprehensive 
income, the Group and Company statements of financial 
position, the Group and Company statements of changes 
of equity, the Group and Company statements of cash 
flows and the notes to the financial statements, including 
a summary of significant accounting policies. The financial 
reporting framework that has been applied in their preparation 
is applicable law and UK-adopted international accounting 
standards and, as regards the parent company financial 
statements, as applied in accordance with the provisions 
of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable 
law. Our responsibilities under those standards are further 
described in the auditor’s responsibilities for the audit of the 
financial statements section of our report. We believe that the 
audit evidence we have obtained is sufficient and appropriate 
to provide a basis for our opinion. 

Independence
We remain independent of the Group and the parent company 
in accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including the 
FRC’s Ethical Standard as applied to listed entities, and we 
have fulfilled our other ethical responsibilities in accordance 
with these requirements. 

Conclusions relating to going concern
In auditing the financial statements, we have concluded that 
the Directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate. 
Our evaluation of the Directors’ assessment of the Group and 
the parent company’s ability to continue to adopt the going 
concern basis of accounting included:

•  We assessed the Group’s trading and cash flow budgets 

and forecasts, which cover the period to 31 December 2023, 
including forecast compliance with banking covenants, the 
impact of the bullet repayment due under the current banking 
facilities in March 2023 and the post-year-end acquisition.

•  Our work included assessing the key assumptions by reference 
to past performance, specifically considering the impact of 
the continued evolution of the Covid-19 pandemic, the wider 
geo-political and economic factors currently affecting the UK 
and how these may impact the future trading and prospects. 

•  We reviewed the alternative scenarios modelled 

by management, together with their reverse stress 
test, to assess the impact of the sensitivities on going 
concern, checking that the alternative scenarios took 
into consideration all reasonably foreseeable events 
and circumstances of which we were aware. 

•  We assessed the budgets, forecasts and sensitivities 

undertaken against the level of headroom in the banking 
covenants along with available cash and undrawn facilities.

•  We discussed with the Directors their plans regarding the 
renewal of the existing banking facilities in March 2023, 
together with the feasibility of contingency plans and 
mitigation available should they be unable to agree  
revised/alternative facilities. 

•  We also reviewed the disclosures in the financial statements 
to ensure they are adequate and consistent with the Board’s 
assessment and reflect any relevant uncertainties inherent 
in forecasting future events.

Based on the work we have performed, we have not identified 
any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the 
Group and the parent company’s ability to continue as a going 
concern for a period of at least twelve months from when the 
financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the Directors 
with respect to going concern are described in the relevant 
sections of this report.

Overview

Coverage

Key audit matters

95% (2020: 100%) of Group profit before tax
100% (2020: 100%) of Group revenue
95% (2020: 100%) of Group total assets

Recoverability of franchisee loan debtors

Carrying value of Group intangible assets, including goodwill 
and parent company investments

Materiality

Group financial statements as a whole
£465,000 (2020: £346,000) based on 5% (2020: 5%) of profit before tax

2021

2020

∙

∙

∙

∙

46

Belvoir Group PLC Annual report and accounts 2021

Financial statementsAn overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system 
of internal control, and assessing the risks of material misstatement in the financial statements. We also addressed the risk 
of management override of internal controls, including assessing whether there was evidence of bias by the Directors that 
may have represented a risk of material misstatement.

The Group manages its operations from one single location in Grantham, UK. At the statement of financial position date, 
the Group consisted of the parent company, six trading subsidiaries (all of which operate within the UK) and a number 
of dormant subsidiaries.

The Group engagement team has carried out full scope audits on the parent company and five trading subsidiaries. 
We focused on these entities as they were significant components relevant to the Group’s financial position and performance. 
For the remaining trading subsidiary, we performed specific procedures on revenue and cash and a desktop review on the 
remaining financial information.

This work, together with the additional procedures performed at the Group level, including over the Group consolidation, 
provided the evidence required to form our opinion on the Group financial statements as a whole.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources 
in the audit, and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the 
financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

Key audit matter

Recoverability of 
franchisee loan debtors
The Group’s accounting 
policy, significant 
judgements and key 
sources of estimation 
uncertainty are 
described in note 1. 

Details of the 
impairment provision 
are included in note 15.

How the scope of our audit addressed the key audit matter

We reviewed the supporting documentation for the Group’s 
loans to franchisees and examined management’s assessment 
of their recoverability.

We tested the inputs into the Group’s model, including the 
estimates used to assess the probability of cash shortfalls, 
and compared this with recent evidence, including recent 
defaults and the actual outcomes achieved.

We tested a sample of the loans to supporting evidence to 
confirm that post-year-end repayments have been received 
in line with the original loan agreements, or where appropriate, 
reflecting any forbearance granted. 

We compared the key inputs used in the assessment of the 
values that could be achieved through repossession and 
sale, being multiples of revenue achieved in historical sales 
of franchisees’ businesses, with recent empirical evidence.

Key observations 
Based on the procedures performed we consider the 
judgements and estimates made by management in 
its assessment of the recoverability of franchisee loan 
debtors to be appropriate.

The Group provides loans to 
franchisees which are held as 
a financial asset measured at 
amortised cost. 

Management applies an expected 
credit loss model in determining 
the recoverability of the franchisee 
loans which requires judgement and 
includes estimation uncertainty. 

The Group’s model considers both 
the expected performance of the 
loan and the ability of the Group to 
recover loans through repossession 
and sale of the franchisee’s business. 
The repossession and sale values 
are based on the average of the 
multiples paid by the Group and 
franchisees acquiring portfolios 
during the year under the assisted 
acquisitions programme.

There is a risk that the impairment 
provision against franchisee loans 
may be understated or overstated 
due to the significant judgements 
and estimates involved.

Annual report and accounts 2021 Belvoir Group PLC

47

Financial statementsIndependent auditor’s report continued
To the members of Belvoir Group PLC

An overview of the scope of our audit continued
Key audit matters continued
Key audit matter

Carrying value of 
Group intangible assets, 
including goodwill, and 
the parent company’s 
investments
The Group’s accounting 
policy, significant 
judgements and key 
sources of estimation 
uncertainty are 
described in note 1. 

Details of the 
impairment 
considerations are 
included in note 10.

A significant proportion of the 
Group’s net assets are goodwill 
and intangible assets. 

Goodwill is tested for impairment, at 
least annually, with other intangible 
assets tested where indicators of 
impairment are identified. Testing 
is undertaken through comparing 
the recoverable amount of the cash 
generating unit (CGU) to which the 
goodwill and other intangible assets 
are allocated, based on a value in 
use calculation, to its carrying value.

Furthermore, the cost of investments 
in subsidiaries at the parent company 
level is tested for impairment where 
an indicator of impairment arises. 

Management’s review found no 
evidence of impairment in any of 
the CGUs tested, nor in relation to 
the parent company’s investments in 
subsidiaries. 

The risk that Group’s intangible 
assets including goodwill and the 
parent company’s investments are 
impaired is considered significant 
due to the level of judgement 
involved in the impairment review 
and the opportunity for management 
bias within the impairment model 
assumptions.

How the scope of our audit addressed the key audit matter

We reviewed the financial performance of the CGUs to which 
the Group’s intangible assets relate, considering any relevant 
external information, to assess whether there were indicators 
of impairment in the associated fixed assets at the Group level 
and the investments in subsidiaries at the parent company level. 

We also tested the impairment models prepared by 
management and challenged the judgements adopted and 
estimates applied in the calculation of the value in use for each 
CGU including:

•  the identification of CGUs and allocation of assets and 
cash flows to check compliance with the requirements 
of the applicable accounting standard; 

•  the integrity of the value in use models and appropriateness 
of the discount rate used, using our internal valuation experts, 
and the assumptions of forecast future trading and cash 
generation. This included challenging the robustness of the 
key assumptions, such as the growth rate.

•  This was done by comparing the forecasts to recent financial 
performance, budgets approved by the Board and external 
market data and checking consistency with the going 
concern forecasts.  

We used external market data to independently verify the 
discount rate and also performed our own sensitivity analysis 
over the key valuation inputs.

Key observations 
Based on the procedures performed, we found the 
judgements made by management in its impairment 
review to be appropriate.

Our application of materiality
We apply the concept of materiality both in planning 
and performing our audit, and in evaluating the effect of 
misstatements. We consider materiality to be the magnitude 
by which misstatements, including omissions, could influence 
the economic decisions of reasonable users that are taken on 
the basis of the financial statements. 

In order to reduce to an appropriately low level the probability 
that any misstatements exceed materiality, we use a lower 
materiality level, performance materiality, to determine 

the extent of testing needed. Importantly, misstatements 
below these levels will not necessarily be evaluated as 
immaterial as we also take account of the nature of identified 
misstatements, and the particular circumstances of their 
occurrence, when evaluating their effect on the financial 
statements as a whole. 

Based on our professional judgement, we determined 
materiality for the financial statements as a whole and 
performance materiality as follows:

48

Belvoir Group PLC Annual report and accounts 2021

Financial statementsOur application of materiality continued

Materiality

Basis for determining 
materiality

Rationale for the 
benchmark applied

Group financial statements

Parent company financial statements

2021
£

465,000

2020
£

346,000

2021
£

441,000

2020
£

329,000

5% of profit before tax

95% of Group materiality

Profit before tax is considered an appropriate 
benchmark as it is the key performance measure 
used by stakeholders to assess the 
Group’s performance.

Capped at 95% of Group materiality given the 
assessment of the components’ aggregation risk.

Performance materiality

348,000

260,000

330,000

247,000

Basis for determining 
performance materiality

Performance materiality for the Group and parent company has been based upon 75% (2020: 75%) 
of materiality. We have maintained the same level of performance materiality in 2021 as there have 
been no significant changes in the Group’s operations, and there is a low expectation of known and 
likely misstatements and no history of internal control deficiencies.

Component materiality
We set materiality for each component of the Group based on a percentage of between 34% and 95% of Group materiality 
dependent on the size and our assessment of the risk of material misstatement in that component. In the audit of each 
component, we applied performance materiality levels of 75% of the component materiality to our testing to ensure that the risk 
of errors exceeding component materiality was appropriately mitigated.

Reporting threshold 
We agreed with the Audit Committee that we would report to it all individual audit differences in excess of £23,000 (2020: £17,000). 
We also agreed to report differences below this threshold that, in our view, warranted reporting on qualitative grounds.

Other information
The Directors are responsible for the other information. The other information comprises the information included in the annual 
report and accounts, other than the financial statements and our auditor’s report thereon. Our opinion on the financial 
statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not 
express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course 
of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, 
we are required to report that fact.

We have nothing to report in this regard.

Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the 
Companies Act 2006 and ISAs (UK) to report on certain opinions and matters as described below.

Strategic report 
and Directors’ 
report

Matters on which 
we are required to 
report by exception

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the Strategic report and the Directors’ report for the financial year for which 

the financial statements are prepared is consistent with the financial statements; and

•  the Strategic report and the Directors’ report have been prepared in accordance with applicable 

legal requirements.

In light of the knowledge and understanding of the Group and parent company and their environment 
obtained in the course of the audit, we have not identified material misstatements in the Strategic report 
or the Directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion:

•  adequate accounting records have not been kept by the parent company, or returns adequate 

for our audit have not been received from branches not visited by us; or

•  the parent company financial statements are not in agreement with the accounting records 

and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Annual report and accounts 2021 Belvoir Group PLC

49

Financial statementsIndependent auditor’s report continued
To the members of Belvoir Group PLC

Responsibilities of Directors
As explained more fully in the Statement of Directors’ 
responsibilities, the Directors are responsible for the 
preparation of the financial statements and for being satisfied 
that they give a true and fair view, and for such internal 
control as the Directors determine is necessary to enable the 
preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are 
responsible for assessing the Group’s and the parent 
company’s ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern and using the 
going concern basis of accounting unless the Directors either 
intend to liquidate the Group or the parent company or to 
cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs (UK) 
will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions 
of users taken on the basis of these financial statements.

Extent to which the audit was capable of detecting 

irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line 
with our responsibilities, outlined above, to detect material 
misstatements in respect of irregularities, including fraud. 
The extent to which our procedures are capable of detecting 
irregularities, including fraud, is detailed below:

•  enquiring of management and the Audit Committee, including 

obtaining and reviewing supporting documentation, 
concerning the Group’s policies and procedures relating to: 

–  identifying, evaluating and complying with laws and 

regulations and whether they were aware of any instances 
of non-compliance; 

–  detecting and responding to the risks of fraud and 

whether they had knowledge of any actual, suspected 
or alleged fraud; and 

–  the internal controls established to mitigate risks related 
to fraud or non-compliance with laws and regulations; 

•  obtaining an understanding of the legal and regulatory 

frameworks applicable to the Group based on our 
understanding of the Group, sector experience and discussions 
with management. The most significant laws and regulations for 
the Group are UK-adopted international accounting standards, 
the Companies Act 2006, corporate taxes and VAT legislation, 
employment taxes, health and safety, the Bribery Act 2010, 
the Housing Act and related legislation impacting the conduct 
of business with landlords and tenants; and

•  discussing amongst the engagement team to assess how 

and where fraud might occur in the financial statements and 
any potential indicators of fraud. As part of this discussion, 
we identified potential for fraud in the following areas:

–  management override of controls; and 

–  revenue recognition, specifically the manipulation 

of revenue using fraudulent journals. 

50

Belvoir Group PLC Annual report and accounts 2021

Our procedures in response to the above included:

•  enquiries of management and those charged with 

governance, and reviewing correspondence with the 
relevant authorities to identify any irregularities, including 
fraud or instances of non-compliance with laws and 
regulations. We corroborated our enquiries through our 
review of Board meeting minutes; 

•  testing the appropriateness of accounting journals, 

including those relating to the consolidation process and 
other adjustments made in the preparation of the financial 
statements. We used data assurance techniques to identify 
and analyse the complete population of all journals in the 
year to identify any which we considered were indicative of 
management override. We also tested the manual journals 
posted for the recognition of the revenue. Testing over 
these journals was performed by agreeing to the relevant 
supporting documentation;

•  reviewing the Group’s accounting policies for non-compliance 

with the relevant accounting framework and testing 
disclosures to supporting documentation. Our work also 
included considering significant accounting estimates for 
evidence of misstatement or possible bias and testing any 
significant transactions that appeared to be outside the 
normal course of business; and 

•  assessing the appropriateness of the revenue recognition 

policies against the requirements of the applicable 
accounting standards and testing the application of the 
policies for a sample of transactions. 

We also communicated relevant identified laws and regulations 
and potential fraud risks to all engagement team members, and 
remained alert to any indications of fraud or non-compliance 
with laws and regulations throughout the audit.

Our audit procedures were designed to respond to risks of 
material misstatement in the financial statements, recognising 
that the risk of not detecting a material misstatement due to 
fraud is higher than the risk of not detecting one resulting from 
error, as fraud may involve deliberate concealment by, for 
example, forgery or misrepresentations or through collusion. 
There are inherent limitations in the audit procedures performed 
and the further removed non-compliance with laws and 
regulations is from the events and transactions reflected in the 
financial statements, the less likely we are to become aware of it.

A further description of our responsibilities is available 
on the Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description 
forms part of our auditor’s report.

Use of our report
This report is made solely to the parent company’s members, as a 
body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might 
state to the parent company’s members those matters we 
are required to state to them in an auditor’s report and for no 
other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the parent 
company and the parent company’s members as a body, for our 
audit work, for this report, or for the opinions we have formed.

Andrew Mair (Senior Statutory Auditor) 
For and on behalf of BDO LLP, Statutory Auditor
Birmingham UK
1 April 2022

BDO LLP is a limited liability partnership registered in 
England and Wales (with registered number OC305127).

Financial statementsGroup statement of comprehensive income
For the financial year ended 31 December 2021

Revenue

Cost of sales

Gross profit

Administrative expenses

Operating profit

Finance costs

Finance income

Other income

Profit before taxation

Taxation

Profit and total comprehensive income for the financial year

Profit for the year attributable to the equity holders of the parent company

Earnings per share attributable to equity holders of the parent company
Basic

Diluted

The accompanying notes form an integral part of these consolidated financial statements.

Notes

2

3

3

5

5

6

7

9

9

2021
£’000

29,647

(10,602)

19,045

(9,705)

9,340

(211)

167

—

9,296

(1,912)

7,384

7,384

20.4p

20.3p

2020
£’000

21,692

(6,896)

14,796

(8,169)

6,627

(261)

181

123

6,670

(1,353)

5,317

5,317

15.1p

14.6p

Annual report and accounts 2021 Belvoir Group PLC

51

Financial statements 
 
 
 
 
 
 
 
Statements of financial position
As at 31 December 2021

Group

2021
£’000

Notes 

Company

2020
£’000  

2021
£’000

2020
£’000

Assets
Non-current assets

Intangible assets

Investments

Property, plant and equipment

Right-of-use assets

Trade and other receivables

Current assets

Trade and other receivables

Assets held for sale

Cash and cash equivalents

Total assets

Liabilities
Non-current liabilities

Lease liabilities

Interest-bearing loans and borrowings

Deferred tax liability

Current liabilities

Trade and other payables

Lease liabilities

Interest-bearing loans and borrowings

Corporation tax liability

Total liabilities

Total net assets

Equity
Shareholders’ equity

Share capital

Share premium

Share-based payments reserve

Revaluation reserve

Merger reserve

Retained earnings

Total equity

10

11

13

14

15

15

16

17

14

19

24

18

14

19

21

21

32,878  

44,677

40,391

34,761

29,942  

—

501

699

1,788

37,749

5,605

—

7,413

13,018

50,767

522

7,867

2,872

11,261

—  

511  

455  

1,970  

5,063  

591

5,934  

11,588  

44,466  

289  

8,728  

1,446  

10,463  

4,526

3,849  

191

861

281

5,859

17,120

33,647

373

13,159

238

162

(5,774)

25,489

33,647

175  

861  

821  

5,706  

16,169  

28,297  

351  

12,150  

968  

162  

(5,774)  

20,440  

28,297  

—

44,656

21

—

—

—

40,354

37

—

—

6,830

—

5,144

11,974

56,651

—

7,867

5

7,872

565

—

861

—

1,426

9,298

47,353

373

13,159

238

(50)

8,101

25,532

47,353

6,839

—

4,411

11,250

51,641

—

8,728

5

8,733

78

—

861

—

939

9,672

41,969

351

12,150

968

(50)

8,101

20,449

41,969

The Company made a profit after tax in the year of £7,418,000 (2020: £5,904,000).

The financial statements on pages 51 to 77 were approved and authorised for issue by the Board on 1 April 2022 and signed 
on its behalf by:

Louise George
Chief Financial Officer
Registered number 07848163

The accompanying notes form an integral part of these consolidated financial statements.

52

Belvoir Group PLC Annual report and accounts 2021

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statements of changes in equity
For the financial year ended 31 December 2021

Group

Balance at 1 January 2020

Changes in equity
Issue of equity share capital

Share-based payments

Dividends

Transactions with owners

Profit and total 
comprehensive income 
for the financial year

Balance at 
31 December 2020
Issue of equity share capital

Share-based payments

Transfer upon exercise or 
cancellation of share options

Dividends

Transactions with owners

Profit and total 
comprehensive income 
for the financial year

Balance at 
31 December 2021

Company

Balance at 1 January 2020

Changes in equity
Issue of equity share capital

Share-based payments

Dividends

Transactions with owners

Profit and total 
comprehensive income 
for the financial year

Balance at 
31 December 2020
Issue of equity share capital

Share-based payments

Transfer upon exercise or 
cancellation of share options

Dividends

Transactions with owners

Profit and total 
comprehensive income 
for the financial year

Balance at 
31 December 2021

Share
capital
£’000

Share
premium
£’000

Share-based
payments
reserve
£’000

Notes

21

27

8

21

27

8

349

12,006

2

—

—

2

—

351

22

—

—

—

22

—

144

—

—

144

—

12,150

1,009

—

—

—

1,009

—

373

13,159

524

—

444

—

444

—

968

—

223

(953)

—

(730)

—

238

Share
capital
£’000

Share
premium
£’000

Share-based
payments
reserve
£’000

Notes

21

27

8

21

27

8

349

12,006

2

—

—

2

—

351

22

—

—

—

22

—

144

—

—

144

—

12,150

1,009

—

—

—

1,009

—

373

13,159

524

—

444

—

444

—

968

—

223

(953)

—

(730)

—

238

Revaluation
reserve
£’000

Merger
reserve
£’000

Retained
earnings
£’000

Total
equity
£’000

162

(5,774)

17,020

24,287

—

—

—

—

—

162

—

—

—

—

—

—

—

—

—

—

—

—

—

(1,897)

(1,897)

146

444

(1,897)

(1,307)

5,317

5,317

(5,774)

20,440

—

—

—

—

—

—

—

—

953

(3,288)

(2,335)

28,297

1,031

223

—

(3,288)

(2,034)

7,384

7,384

162

(5,774)

25,489

33,647

Revaluation
reserve
£’000

Merger
reserve
£’000

Retained
earnings
£’000

Total
equity
£’000

(50)

8,101

16,442

37,372

—

—

—

—

—

—

—

—

—

—

—

—

(1,897)

(1,897)

146

444

(1,897)

(1,307)

5,904

5,904

(50)

8,101

20,449

41,969

—

—

—

—

—

—

—

—

—

—

—

—

—

—

953

(3,288)

(2,335)

1,031

223

—

(3,288)

(2,034)

7,418

7,418

(50)

8,101

25,532

47,353

The accompanying notes form an integral part of these consolidated financial statements.

Annual report and accounts 2021 Belvoir Group PLC

53

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statements of cash flows
For the financial year ended 31 December 2021

Group 

Company 

Operating activities

Cash generated from/(used in) operating activities

22

Notes 

2021
£’000

2020
£’000  

10,338

(1,782)

8,198  

(1,379)  

2021
£’000

(851)

—

2020
£’000

(1,259)

—

Tax paid

Net cash flows generated from/(used in) 
operating activities

Investing activities

Acquisitions net of cash acquired

Sale of assets held for sale

Deferred and contingent consideration

Capital expenditure on property, plant and equipment

Disposal of corporate offices

Franchisee loans granted

Loans repaid by franchisees

Finance income received
Sale of MAB shares
Dividends received

Net cash flows (used in)/generated from 
investing activities

Financing activities 

Proceeds from share issue

Loan repayments

Equity dividends paid

Lease payments

Finance costs

Net cash used in financing activities

Net change in cash and cash equivalents
Cash and cash equivalents at the beginning of the 
financial year

Cash and cash equivalents at the end of the 
financial year

25

16

13

5
12
22

21

8

14

8,556

6,819  

(851)

(1,259)

(4,374)

(2,039)  

(4,078)

591

—

(101)

—

(796)

1,015

167

—

—

176  

(37)  

(46)  

25  

(653)  

758  

181  
271  
—  

—

—

—

—

—

—

—

—

9,000

—

—

—

(9)

—

—

—

2
—
7,150

(3,498)

(1,364)  

4,922

7,143

1,031

(890)

(3,288)

(221)

(211)

(3,579)

1,479

146  

(890)  

(1,897)  

(205)  

(261)  

(3,107)  

2,348  

1,031

(890)

(3,288)

—

(191)

(3,338)

733

146

(890)

(1,897)

—

(244)

(2,885)

2,999

5,934

3,586  

4,411

1,412

17

7,413

5,934  

5,144

4,411

The accompanying notes form an integral part of these consolidated financial statements.

54

Belvoir Group PLC Annual report and accounts 2021

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the financial statements
For the financial year ended 31 December 2021

1 Accounting policies
General information
Belvoir Group PLC is the ultimate parent company of the Group, whose principal activity during the year under review was 
that of selling, supporting and training residential property franchises. The Group also operates a network of advisers who, 
through our franchise property networks, provide advice to our residential property clients. 

Belvoir Group PLC, a public company limited by shares listed on AIM, is incorporated and domiciled in the United Kingdom.

Registered office
The address of the registered office and principal place of business of Belvoir Group PLC is The Old Courthouse, 60A London 
Road, Grantham, Lincolnshire NG31 6HR.

Basis of preparation
The Group and Company financial statements have been prepared under the historical cost convention with the exception 
of the freehold property which has been revalued and certain financial assets which are included at fair value through profit 
or loss. Being listed on AIM, the Company is required to present its consolidated financial statements in accordance with 
UK-adopted international accounting standards and with those parts of the Companies Act 2006 applicable to companies 
reporting under International Financial Reporting Standards (IFRS).

Going concern and Covid-19
The Group continues to operate from a sound financial platform and is strongly cash generative. The bank balance as at the date of 
this report is £8.3m. Whilst the Group continues to generate profit and cash, demonstrating excellent resilience despite the ongoing 
impact of the pandemic, the Board has nonetheless revisited its forecasts against a range of possible downside outcomes for the 
period to 31 December 2023. These include the possible impact on the economy of post-pandemic easing of restrictions; higher 
energy prices; increased tax and interest rates; and geo-political uncertainty both home and abroad on trading.

Sensitivities have been applied to the base case model to reflect minimal impact on lettings income and moderately lower 
levels of income from sales and mortgage activity but no reduction in headcount or other overheads and no change in terms 
of business with franchisees.

Under all reasonably foreseeable circumstances, the Board has concluded that the Group has adequate resources to continue 
in operational existence and to meet its financial obligations as they fall due, whilst operating within its bank covenants, in the 
period to 28 March 2023.

The final bank loan repayment of £7,868,000 is due on 28 March 2023. The base case forecasts indicate the cash to repay the 
loan will be available and other mitigating actions remain available to ensure cash is maximised in any reasonably foreseeable 
downside scenarios. However, the Group’s growth ambitions, both organically and though acquisition, will require additional 
facilities if growth is not to be constrained. Negotiations to secure a new facility are expected to commence during 2022 and 
initial indications from the Group’s bankers suggest that they are supportive, both in relation to extending the existing facilities 
or providing a new, larger facility.

In conclusion, the Board are satisfied that it remains appropriate to prepare these financial statements on a going concern 
basis and that no material uncertainties exist.

Standards adopted for the first time
One amendment to accounting standards impacting the Group that has been adopted in the annual financial statements for 
the year ended 31 December 2021 is the Interest Rate Benchmark Reform – IBOR “Phase 2” (Amendments to IFRS 9, IAS 39, IFRS 
7, IFRS 4 and IFRS 16). This amendment is mandatorily effective for reporting periods beginning on or after 1 January 2021. The 
amendments provide relief to the Group in respect of certain loans (note 28) whose contractual terms are affected by interest 
rate benchmark reform. See the applicable notes for further details on how the amendments affected the Group.

Standards, amendments and interpretations to existing standards that are not yet effective
There are a number of standards, amendments to standards, and interpretations which have been issued by the IASB that 
are effective in future accounting periods that the Group has decided not to adopt early.

The following amendments are effective for the period beginning 1 January 2022:

•  Onerous Contracts – Cost of Fulfilling a Contract (Amendments to IAS 37);

•  Property, Plant and Equipment: Proceeds before Intended Use (Amendments to IAS 16);

•  Annual Improvements to IFRS Standards 2018–2020 (Amendments to IFRS 1, IFRS 9, IFRS 16 and IAS 41); and

•  References to the Conceptual Framework (Amendments to IFRS 3).

The following amendments are effective for the period beginning 1 January 2023:

•  Disclosure of Accounting Policies (Amendments to IAS 1 and IFRS Practice Statement 2);

•  Definition of Accounting Estimates (Amendments to IAS 8); and

•  Deferred Tax Related to Assets and Liabilities arising from a Single Transaction (Amendments to IAS 12).

Annual report and accounts 2021 Belvoir Group PLC

55

Financial statements1 Accounting policies continued
Standards, amendments and interpretations to existing standards that are not yet effective continued
In January 2020, the IASB issued amendments to IAS 1, which clarify the criteria used to determine whether liabilities are 
classified as current or non-current. These amendments clarify that current or non-current classification is based on whether 
an entity has a right at the end of the reporting period to defer settlement of the liability for at least twelve months after the 
reporting period. The amendments also clarify that “settlement” includes the transfer of cash, goods, services, or equity 
instruments unless the obligation to transfer equity instruments arises from a conversion feature classified as an equity 
instrument separately from the liability component of a compound financial instrument. The amendments were originally 
effective for annual reporting periods beginning on or after 1 January 2022. However, in May 2020, the effective date was 
deferred to annual reporting periods beginning on or after 1 January 2023.

In response to feedback and enquiries from stakeholders, in December 2020, the IFRS Interpretations Committee (IFRIC) issued 
a tentative agenda decision, analysing the applicability of the amendments to three scenarios. However, given the comments 
received and concerns raised on some aspects of the amendments, in April 2021, IFRIC decided not to finalise the agenda 
decision and referred the matter to the IASB. In its June 2021 meeting, the IASB tentatively decided to amend the requirements 
of IAS 1 with respect to the classification of liabilities subject to conditions and disclosure of information about such conditions 
and to defer the effective date of the 2020 amendment by at least one year.

The Group is currently assessing the impact of these new accounting standards and amendments. The Group will assess the 
impact of the final amendments to IAS 1 on classification of its liabilities once they are issued by the IASB. The Group does not 
believe that the amendments to IAS 1, in their present form, will have a significant impact on the classification of its liabilities, 
as the conversion feature in its convertible debt instruments is classified as an equity instrument, and therefore, does not affect 
the classification of its convertible debt as a non-current liability.

Basis of consolidation
The Group financial statements include those of the parent company and its subsidiaries, drawn up to 31 December 2021. 
Subsidiaries are entities over which the Group obtains and exercises control through voting rights. Income, expenditure, 
unrealised gains and intra-Group balances arising from transactions within the Group are eliminated. Unrealised losses 
are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

At the time of the IPO, the acquisition of the trading subsidiaries was achieved principally by way of share for share exchange 
and the difference between the par value of the shares issued and the fair value of the cost of investment was recorded as 
an addition to the merger reserve. The parent company statement of financial position shows a merger reserve of £8,101,000 
and an investment of £12,450,000. On a Group basis, an accounting policy was adopted based on the pooling of interests 
method. Under this method, the financial statements of the parties to the combination are aggregated and presented as 
though the combining entities had always been part of the same group. The investment by Belvoir Group PLC in Belvoir Property 
Management (UK) Limited was eliminated and the difference between the fair value and nominal value of the shares was 
adjusted through the merger reserve in the Group statement of financial position.

Subsequent acquisitions of subsidiaries outside of common control business combinations are dealt with by the acquisition 
method. The acquisition method involves recognition at fair value of all identifiable assets and liabilities, including contingent 
liabilities of the subsidiary at the acquisition date, regardless of whether or not they were recorded in the financial statements 
of the subsidiary prior to acquisition.

Acquisitions which include an element of deferred consideration which is contingent on events after the acquisition date 
are recognised at the date of acquisition based on all information available at that date. Any subsequent changes to these 
amounts are recognised through the income statement.

Goodwill is stated after separating out identifiable intangible assets. Goodwill represents the excess of fair value of 
consideration transferred over the fair value of the Group’s share of the identifiable net assets of the acquired subsidiary at the 
date of acquisition. Acquisition-related transaction costs are recorded as an exceptional administrative expense in the Group 
statement of comprehensive income.

Goodwill is capitalised and reviewed annually for impairment. Goodwill is carried at cost less accumulated impairment losses. 
Negative goodwill (where the fair value of the assets acquired exceeds the purchase price) is recognised immediately after the 
acquisition in the Group statement of comprehensive income.

Revenue recognition
Revenue represents income from management service fees (MSF), fees from the sale of franchise licences (initial franchise 
fees), commission on resales of franchise offices, fees generated from corporate-owned offices and commission receivable 
on financial services.

MSF are invoiced to individual franchisees on a monthly basis in relation to a percentage of their turnover for any given month. 
They are recognised in the month in which the income is receivable.

Initial franchise fees are recognised upon signing of the contract as it is at this point that the new franchisee has a legal obligation 
to make good the terms of the contract. The initial fees are for branding, training, support and promotion during the opening 
phase of the new office. As such the Group regards this as a separate initial transaction for which it has fulfilled its obligations.

Corporate-owned offices are those that are operated directly by the Group and not by franchisees. These corporate offices 
invoice landlords on a monthly basis and so recognise the income during the period in which the work is carried out. Corporate 
revenue also arises from fees on property sales which are recognised by reference to the legal exchange date of the housing 
transaction as all obligations have been fulfilled at that point.

56

Belvoir Group PLC Annual report and accounts 2021

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements1 Accounting policies continued
Revenue recognition continued
Commission from financial services is recognised on amounts receivable on a weekly basis from the Mortgage Advice Bureau 
on policies written by Brook Financial Services Ltd. There is a clawback of the commission on the cancellation of the life policy 
within four years of taking out the policy. The commission income is therefore considered to represent variable consideration 
and the transaction price of commission income is determined by using the expected value method, such that revenue is 
recognised only to the extent that it is highly probable that there will not be a significant reversal of revenue recognised in future 
periods. The sum of the range of probabilities of clawback in different scenarios based on historical trends is used to calculate 
the extent to which the variable consideration is reduced and a refund liability is recognised in current liabilities.

Cost of sales
Costs attributable to cost of sales comprise amounts paid to advisers and introducer commission paid to companies in relation 
to financial services.

Dividend
Dividend income is recognised in the Company from its subsidiary companies when the right to receive payment is established.

Final dividends to the Company’s shareholders are recognised as a liability in the Group’s financial statements in the period 
in which the dividends are approved by the Company’s shareholders. Interim dividends are recognised when paid.

Intangible assets
In accordance with IFRS 3 Business Combinations, an intangible asset acquired in a business combination is deemed to have 
a cost to the Group of its fair value at the acquisition date. The fair value of the intangible asset reflects market expectations 
about the probability that the future economic benefits embodied in the asset will flow to the Group.

Amortisation charges are included in administrative expenses in the statement of comprehensive income. Amortisation is 
charged on intangibles with a finite life. Amortisation begins when the intangible asset is first available for use and is provided 
at rates calculated to write off the cost of each intangible asset over its expected useful life, as follows:

Trade names/brands 

Customer relationships  

Master franchise agreements 

– 

– 

– 

between 10 and 20 years

15 years

25 years

Acquired trade names are identified as separate intangible assets where they can be reliably measured by valuation of future 
cash flows. The trade names which have been identified separately are assessed as having a life reflecting their respective 
trading histories.

Acquired customer relationships are identified as a separate intangible asset as they are separable and can be reliably 
measured by valuation of future cash flows. This valuation also assesses the life of the particular relationship, which is 
reassessed annually.

Acquired franchise master agreements are identified as a separate intangible asset as they are separable and can be reliably 
measured by valuation of future cash flows. The life of the relationship is assessed annually. Master franchise agreements are 
being written off over a remaining life of 25 years as historical analyses show that, on average, 4% of franchises will change 
ownership p.a.

Subsequent to initial recognition, intangible assets are stated at deemed cost less accumulated amortisation and 
impairment charges.

Property, plant and equipment
Freehold land and buildings held at the date of transition to IFRS were measured at fair value, which became their deemed 
cost, and, going forward, these assets are carried at amortised cost, less accumulated depreciation and any provision for 
impairment. Other property, plant and equipment is stated at historical cost, less accumulated depreciation and any provision 
for impairment.

Depreciation is calculated so as to write off the cost or revaluation of an asset, less its estimated residual value, over the useful 
economic life of that asset, as follows:

Freehold land 

Freehold property  

Fixtures and fittings 

– 

– 

– 

not depreciated

2% straight line on cost

20% to 33% straight line on cost

Material residual value estimates and expected useful lives are updated as required.

The revaluation reserve reflects a revaluation of the freehold property to market value. Revaluations are performed with 
sufficient regularity such that the carrying amount does not differ materially from that which would be determined using 
fair values at the reporting date.

Leases
Right-of-use assets are stated at the present value of the contractual payments due to the lessor over the lease term, 
with the discount rate determined by reference to the Group’s incremental borrowing rate at commencement of the lease, 
less accumulated depreciation. Depreciation is calculated so as to write off the value of an asset over the lease term.

Annual report and accounts 2021 Belvoir Group PLC

57

Financial statements 
 
 
1 Accounting policies continued
Leases continued
The lease liabilities associated with right-of-use assets are measured at the present value of the contractual payments due 
to the lessor over the lease term, with the discount rate determined by reference to the Group’s incremental borrowing rate at 
commencement of the lease.

Low value and short-term leases have not been capitalised as right-of-use assets or recognised in the lease liability. The lease 
payments are charged to administrative expenses.

Impairment testing of goodwill, other intangible assets, and property, plant and equipment
For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are largely independent cash 
flows (cash generating units). Typically, this will be at an acquired network or company level other than for certain corporate 
offices that have been brought back into the Group. 

Goodwill is allocated to those cash generating units that are expected to benefit from synergies of the related business 
combination and represent the lowest level within the Group at which the management monitors goodwill.

Cash generating units to which goodwill has been allocated are tested for impairment at least annually. All other individual 
assets or cash generating units are tested whenever events or changes in circumstances indicate that the carrying amount 
may not be recoverable.

An impairment loss is recognised for the amount by which the asset’s or cash generating unit’s carrying amount exceeds its 
recoverable amount. The recoverable amount is the higher of fair value less costs to sell, reflecting market conditions, and the 
value in use based on estimated future cash flows from each cash generating unit, discounted at a suitable rate in order to 
calculate the present value of those cash flows. The data used for impairment testing procedures is directly linked to the Group’s 
latest approved budgets, adjusted as necessary to exclude any future restructuring to which the Group is not yet committed.

Impairment losses for cash generating units reduce first the carrying value of any goodwill allocated to that cash generating 
unit. Any remaining impairment loss is charged pro rata to the other assets in the cash generating unit. With the exception of 
goodwill, all assets are subsequently reassessed for indications that an impairment loss previously recognised may no longer 
exist. Impairment charges are included in operating costs in the statement of comprehensive income.

Assets held for sale 
Assets are classified as held for sale as soon as they are made available for sale and completion is expected within twelve 
months from the date of classification. 

The assets are held at the lower of their carrying value immediately before being classified as held for sale and the fair value 
less costs of disposal.

Investments
Investments in subsidiaries are stated at cost less provision for impairment.

Taxation
Current tax is the tax currently payable based on the taxable profit for the year.

Deferred income taxes are calculated using the liability method on temporary differences, at the tax rate that is substantively 
enacted at the balance sheet date. Deferred tax is generally provided on the difference between the carrying amount of assets 
and liabilities and their tax bases. However, deferred tax is not provided on the initial recognition of goodwill, nor on the initial 
recognition of an asset or liability unless the related transaction is a business combination or affects tax or accounting profit. 
Tax losses available to be carried forward as well as other income tax credits to the Group are assessed for recognition as 
deferred tax assets.

Deferred tax liabilities are provided in full, with no discounting. Deferred tax assets are recognised to the extent that it is 
probable that the underlying deductible temporary differences will be able to be offset against future taxable income. Current 
and deferred tax assets and liabilities are calculated at tax rates that are expected to apply to their respective period of 
realisation, provided they are enacted or substantively enacted at the balance sheet date. Changes in deferred tax assets or 
liabilities are recognised as a component of tax expense in the statement of comprehensive income, except where they relate 
to items that are charged or credited directly to equity, in which case the related deferred tax is also charged or credited directly 
to equity.

Client money
The Group holds client monies on behalf of landlords in separate bank accounts that do not form part of the financial statements.

Financial assets
The classification of financial assets is based on the way a financial asset is managed and its contractual cash flow characteristics. 

Financial assets are measured at amortised cost if both of the following conditions are met and the financial asset or liability 
is not designated as at fair value through profit and loss (FVTPL): 

•  the financial asset is held with the objective of collecting or remitting contractual cash flows; and

•  its contractual terms give rise on specified dates to cash flows that are solely payments of principal and interest on the 

principal amount outstanding. 

58

Belvoir Group PLC Annual report and accounts 2021

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements1 Accounting policies continued
Financial assets continued
Neither the Group nor Company has any financial assets measured as fair value through other comprehensive income (FVOCI); 
the treatment of financial instruments measured at FVTPL is set out below.

The amortised cost of financial assets is reduced by impairment losses as described below. Interest income, impairments 
and gains or losses on derecognition are recognised through the statement of comprehensive income. 

Financial assets are initially measured at fair value; trade receivables are held at their original invoiced value, as the interest 
that would be recognised from discounting future cash flows over the short credit period is not considered to be material.

Impairment losses against financial assets carried at amortised cost are recognised by reference to any expected credit 
losses against those assets. The simplified approach for calculating impairment of financial assets has been used for trade 
receivables. Lifetime expected credit losses are calculated by considering, on a discounted basis, the cash shortfalls that would 
be incurred in various default scenarios over the remaining lives of the assets and multiplying the shortfalls by the probability 
of each scenario occurring. The allowance is the sum of these probability weighted outcomes. The loans to franchisees policy 
below sets out the impairment rules applied to them.

Cash and cash equivalents
Cash and cash equivalents are defined as cash balances in hand and in the bank including short-term, highly liquid investments 
that are readily convertible to known amounts of cash and which are subject to an insignificant risk of changes in value.

Loans to franchisees 
Impairment provisions against loans to franchisees are recognised based on an expected credit loss model. The methodology 
used to determine the amount of provision is based on whether there has been a significant increase in credit risk since initial 
recognition of these financial assets and is calculated by considering the cash shortfalls that would be incurred and probability 
of these cash shortfalls using the Group’s model. Where a significant increase in credit risk is identified, lifetime expected 
credit losses are recognised; alternatively, if there has not been a significant increase in credit risk, a twelve-month expected 
credit loss is recognised. Such provisions are recorded in a separate allowance account with the loss being recognised within 
operating expenses in the statement of comprehensive income. On confirmation that the franchisee loan will not be collectable, 
the gross carrying value of the asset is written off against the associated provision.

Other debtors
The Group recognises amounts withheld by Mortgage Advice Bureau from weekly commission payments in respect of unearned 
indemnity commission as a financial asset. This financial asset has no credit terms and management assesses that the credit 
risk and probability of default are low. As such no provision for impairment is made.

On a weekly basis the estimated clawback of commission recoverable from our advisers arising on the cancellation of 
life assurance policies within four years of inception is accounted for within other debtors. An assessment is made on the 
recoverability of these amounts and the Board has determined the expected credit loss within twelve months to be insignificant.

Amounts owed by Group undertakings
Amounts due from Group undertakings represent dividends due from the subsidiary at the year end and interest-free loans 
which are repayable on demand. In assessing the expected credit loss, the general approach has been applied. The subsidiary 
has resources to repay the amount outstanding at the year end on demand and as such the probability of default is considered 
to be very low and any expected credit loss is insignificant. There has been no change in credit risk since initial recognition.

Financial liabilities
Financial liabilities comprise trade payables, borrowings, lease liabilities and other short-term monetary liabilities, which 
are initially recognised at fair value net of transaction costs and subsequently carried at amortised cost using the effective 
interest method.

Refund liability
As there is a potential for clawback on financial services commissions, revenue is constrained such that it is recognised only 
to the extent that it is highly probable that it will not reverse in future periods. The refund liability is recognised for indemnity 
commission if the highly probable test for revenue recognition has not been met. The refund liability is made against new written 
policies on a weekly basis to reflect the estimated clawback by Mortgage Advice Bureau (Holdings) plc. These clawbacks arise 
on the cancellation of life assurance policies within four years following inception. 

Share-based employee remuneration
The Group operates an Enterprise Management Incentive (EMI) scheme and a Company Share Option Plan (CSOP) and issues 
equity-settled share-based payments to certain Executive Directors and employees. The Group also operates the Belvoir Group 
Performance Share Plan 2017 to incentivise, retain and reward key Executive Directors and the Senior Management Team.

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value so determined is expensed 
on a straight-line basis over the vesting period, based on the Group’s estimate of shares that will eventually vest. The level of 
vesting is reviewed annually, and the charge is adjusted to reflect actual and estimated levels of vesting.

The fair value of services received in return for share options granted is measured by reference to the fair value of share options. 
The estimate of the fair value of the services received is measured based on the Black Scholes option pricing model. This model 
takes into account the following variables: exercise price, share price at date of grant, expected term, expected share price 
volatility, risk-free interest rate and expected dividend yield. Expected volatility is estimated by considering historical average 
share price volatility.

Annual report and accounts 2021 Belvoir Group PLC

59

Financial statements1 Accounting policies continued
Share-based employee remuneration continued
Belvoir Group PLC has the obligation to settle the share-based payment transaction and as such recognises the award to 
employees of Belvoir Property Management (UK) Limited as an equity-settled transaction. Belvoir Group PLC does not have 
a direct investment in Belvoir Property Management (UK) Limited. However, to reflect the substance of the transaction, Belvoir 
Group PLC has recognised an investment in Belvoir Property Management (UK) Limited with a corresponding equity reserve. 
This investment is tested for impairment annually.

Equity
Equity comprises the following:

•  share capital represents the nominal value of equity shares;

•  share premium represents the excess over nominal value of the fair value of consideration received for shares, net of expenses 

of the share issue;

•  share-based payments reserve represents the reserve arising from the fair value of the share options charge;

•  revaluation reserve represents the accumulated net surplus on revaluation of freehold property;

•  merger reserve represents the reserve arising in the Group and Company accounts following the application of merger 

accounting in the treatment of the reorganisation and flotation of the Group and Company; and

•  retained earnings represent retained profits and losses.

Significant judgements and key sources of estimation uncertainty
The Group makes certain estimates and assumptions regarding the future. Estimates and judgements are continually evaluated 
based on historical experience and other factors, including expectations of future events that are believed to be reasonable 
under the circumstances.

In the future, actual experience may differ from these estimates and assumptions. The estimates and assumptions that have 
a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year 
are discussed below.

Significant judgements
Acquisition accounting
On acquisition the assets and liabilities acquired are assessed to determine the separable intangibles acquired and the fair 
value to be recognised on consolidation. The fair value of customer relationships, brands and Master Franchise Agreements 
is recognised on each individual acquisition and requires the exercise of management judgement in each case to identify 
relevant assets. The assessment is based on management’s knowledge of the sector and of the operating characteristics of the 
business acquired. 

Key sources of estimation uncertainty
Carrying value of intangible assets
The carrying value of intangibles is subject to impairment review. In the current year intangible assets have been tested for 
impairment based on the Board approved cash forecast for the next five years which includes a sales growth rate and gross 
margin estimates. 

The discount rate used to derive the present value of the cash flow is based on a WACC analysis which takes into account 
estimates of the risk-free rate, equity risk premium and company size premium. Further detail is given in note 10, which includes 
sensitivity analysis performed on management’s estimates.

Carrying value of investments
The carrying value of investments in subsidiaries requires the exercise of management judgement in each case. This is assessed 
for impairment against the discounted cash flow for each cash generating unit based on management’s estimates of growth 
and discount rates. Potential impairment of carrying values or changes to estimates can result in significant variations in 
the carrying value and amounts charged to the statement of comprehensive income in specific periods. Further details on 
the movement on investments are presented in note 11.

Useful lives
Customer relationships, master franchise agreements and brands are amortised over their useful lives. Useful lives are based 
on management’s estimates of the period that the assets will generate revenue. Changes to the useful life would increase or 
decrease the level of amortisation charged to the income statement in the year.

Recoverability of franchise debtors
The recoverability of loans to franchisees is assessed by management by assessing the credit risk of each loan. A Board 
approved model is used to determine if there has been a significant increase in credit risk by comparing the carrying value of the 
loan to the underlying valuation of the franchisee using a revenue multiple and an assessment of current trading performance. 
The multiple is determined by historical data. 

60

Belvoir Group PLC Annual report and accounts 2021

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements1 Accounting policies continued
Key sources of estimation uncertainty continued
Refund liability
The liability relates to the estimated value of repaying commission received upfront on life assurance policies that may lapse 
in a period of up to four years following inception. The potential liability for unearned indemnity commission is assessed 
by management based on an estimation of the level of policy cancellation and the associated clawback of commission. 
The estimate is based on historical trends of cancellation in different scenarios and the liability is calculated as the sum 
of the range of probabilities of clawback in the different scenarios.

2 Segmental information
The Executive Committee of the Board, as the chief operating decision maker, reviews financial information for and makes 
decisions about the Group’s overall business. In the year ended 31 December 2021 the Board identified two operating segments, 
that of franchisor of property agents and property-related financial services.

The Directors consider gross profit as the key performance measure. The reported segments are consistent with the Group’s 
internal reporting for performance measurement and resource allocation.

Management does not report on a geographical basis and no customer represents greater than 10% of total revenue in 
either of the periods reported. The Directors believe there to be: three material property franchise income streams, which are 
management service fees, revenue from corporate-owned offices and fees on the sale or resale of franchise territory fees; and 
one material financial services income stream, which is commission receivable on financial services. These revenue streams are 
split as follows:

Lettings

Property sales

Total revenue

Management service fees

Corporate-owned offices

Initial franchise fees and other 
resale commissions

Other income

Property franchise division

Financial services division

Total revenue

2021
£’000

8,227

2,431

10,658

2020
£’000  

7,467  

1,360  

8,827  

2021
£’000

2,483

1,200

3,683

2020
£’000  

1,589  

890  

2,479  

2021
£’000

10,710

3,631

14,341

314

555

15,210

14,437

29,647

2020
£’000

9,056

2,250

11,306 

242

449

11,997

9,695

21,692

Revenue from corporate-owned offices of £3,631,000 (2020: £2,250,000) includes £14,000 (2020: £933,000) relating to one Lovelle 
corporate-owned office (2020: five Lovelle corporate-owned offices and the Northwood Glossop portfolio) that was held as an asset 
for sale pending being franchised out. This comprises £14,000 (2020: £578,000) of lettings revenue and £nil (2020: £355,000) 
of sales revenue. 

Gross profit for the two divisions is split as follows:

Property franchise division

Financial services division

Total gross profit

Gross profit

2021
£’000

15,210

3,835

19,045

2020
£’000

11,997

2,799

14,796

Profit for the financial year
The parent company has taken advantage of Section 408 of the Companies Act 2006 and has not included its own statement 
of comprehensive income in these financial statements. The profit on ordinary activities after taxation of the Company for the 
year was £7,418,000 (2020: £5,904,000).

Annual report and accounts 2021 Belvoir Group PLC

61

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3 Cost of sales and administrative expenses
Group
Cost of sales and administrative expenses (non-exceptional) by nature:

Staff costs

Depreciation of property, plant and equipment and right-of-use assets

Amortisation of intangible assets

Marketing

Auditor’s remuneration:

– Fees payable to the Company’s auditor for the audit of the Company’s annual accounts

– Tax compliance services

Other cost of sales and administrative expenses

4 Directors and employees
Group
Staff costs (including Directors)

Wages and salaries

Social security costs

Pension costs

Share-based payment charge

2021
£’000

7,361

341

626

336

79

15

11,549

20,307

2021
£’000

6,131

840

167

223

7,361

2020
£’000

6,191

318

525

298

66

12

7,655

15,065

2020
£’000

4,768

750

229

444

6,191

The average monthly number of employees during the year was as follows:

Management and administration

178

137

Key management personnel is defined as the Directors of the Group.

The Company has no employees.

Directors’ remuneration

Directors’ emoluments

Social security costs

Share-based payment charge

Other pension costs

Executive Directors

Non-Executive Directors

The highest paid Director received remuneration of £344,000 (2020: £354,000).

2021
£’000

818

107

183

42

1,150

1,052

98

1,150

2020
£’000

873

112

419

42

1,446

1,350

96

1,446

62

Belvoir Group PLC Annual report and accounts 2021

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements 
 
 
 
 
 
 
 
 
 
 
5 Finance income and costs
Group
Finance costs

Bank interest 

Interest on right-of-use assets

Finance income

Deposit account interest

Interest on franchisee loans

6 Other income
Group
Financial asset

Share options in Mortgage Advice Bureau (Holdings) plc

2021
£’000

191

20

211

2021
£’000

—

167

167

2021
£’000

—

In 2020 other income relates to the gain on the sale of shares in Mortgage Advice Bureau (Holdings) plc (MAB) sold on 
7 September 2020. This is reported on further in note 12.

7 Taxation
Group

UK corporation tax at 19% (2020: 19%)

Current taxation on profits for the year

Adjustments in respect of prior years

Deferred taxation origination and reversal of temporary differences

Impact of change in tax rate

Total tax charge in the statement of comprehensive income

Factors affecting the tax charge for the year:

Profit before taxation

Profit before taxation multiplied by the standard rate of corporation tax in the UK of 19% (2020: 19%)

Tax effects of:

– Expenses not deductible for tax purposes

– Adjustment in respect of prior years

– Remeasurement of deferred tax liability

–  Net difference between the deferred tax asset release and the corporation tax deduction 

on exercise of share options

– Capital gains chargeable to corporation tax

Total tax charge in the statement of comprehensive income

2021
£’000

1,138

11

305

458

1,912

2021
£’000

9,296

1,766

184

11

458

(507)

—

1,912

2020
£’000

244

17

261

2020
£’000

5

176

181

2020
£’000

123

2020
£’000

1,499

(3)

(284)

141

1,353

2020
£’000

6,670

1,267

68

(3)

141

(171)

51

1,353

The March 2021 Budget commitment to increase corporation tax to 25% with effect from April 2023 was substantially enacted 
in May 2021. As a result, deferred tax balances expected to reverse after April 2023 have been remeasured at 25%. 

Annual report and accounts 2021 Belvoir Group PLC

63

Financial statements 
 
 
 
 
 
 
 
 
 
 
8 Dividends
Group

Final dividend for 2020
5.1p per share paid 16 June 2021 (2020: £nil)

Interim dividend for 2021
4.0p per share paid 29 October 2021 (2020: 5.4p per share paid 30 October 2020)

Total dividend paid

2021
£’000

1,796

1,492

3,288

2020
£’000

—

1,897

1,897

The Directors propose a final dividend of 4.5p per share totalling £1,678,000 for 2021, payable 30 May 2022, to shareholders 
on the register on 19 April 2021. As this remains conditional on shareholders’ approval, provision has not been made in these 
financial statements.

9 Earnings per share
Group
Earnings per share is calculated by dividing the profit for the financial year by the weighted average number of ordinary shares 
in issue during the year. Options over ordinary shares and rights of conversion are described in note 27. The calculation of diluted 
earnings per share is derived from earnings per share, adjusted to allow for the issue of shares under these instruments.

Profit for the financial year

Weighted average number of ordinary shares

Basic

Diluted

Earnings per share

Basic

Diluted

10 Intangible assets
Group

Gross carrying amount
At 1 January 2020

Additions (note 25)

Disposals

At 31 December 2020

Additions (note 25)

At 31 December 2021

Amortisation and impairment
At 1 January 2020

Amortisation for the year

Disposals

At 31 December 2020

Amortisation for the year

At 31 December 2021

Net book value

At 31 December 2021

At 31 December 2020

64

Belvoir Group PLC Annual report and accounts 2021

2021
£’000

7,384

2020
£’000

5,317

Number

Number

36,142

36,434

Pence

20.4p

20.3p

Brand
£’000

Goodwill
£’000

Master franchise
agreements
£’000

Customer
 relationships
£’000

551

32

—

583

211

794

108

31

—

139

41

180

614

444

19,600

589

—

20,189

2,937

23,126

—

—

—

—

—

—

23,126

20,189

9,832

763

—

10,595

373

10,968

1,519

447

—

1,966

440

2,406

8,562

8,629

1,233

39

(40)

1,232

1,924

3,156

520

47

(15)

552

145

697

35,101

36,314

Pence

15.1p

14.6p

Total
£’000

31,216

1,423

(40)

32,599

5,445

38,044

2,147

525

(15)

2,657

626

3,283

2,459

680

34,761

29,942

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10 Intangible assets continued
Group continued
On 31 March 2021 Belvoir Group PLC acquired White Kite Holdings 2021 Limited, a network of 17 franchised estate agencies 
and three corporate-owned estate and lettings agencies, which trades as Nicholas Humphreys. This transaction gave rise 
to additional goodwill of £2,302,000.

The fair values determined on acquisition of the customer relationships, master franchise agreement and brand arising from 
the Nicholas Humphreys network are based on actual cash flows to 31 December 2021. Thereafter, projected revenue growth 
was assumed to be 2% over the valuation period. The cash flows arising were adjusted for attrition rates ranging between 5% 
and 25% and discounted by the Group’s weighted average cost of capital. 

On 29 July 2021 Brook Financial Services Ltd, a wholly owned subsidiary, acquired Nottingham Mortgages Services Limited, the 
mortgage advisory business operated by the Nottingham Building Society. Renamed Brook Mortgage Services Limited (BMS) 
on completion, the mortgage business acquired operated a team of 27 advisers and administrators servicing The Nottingham’s 
branch members. This transaction gave rise to additional goodwill of £537,000.

On 31 December 2021 the assets and trade of BMS were hived up into Brook Financial Services Ltd, leaving BMS dormant.

Four London-based Belvoir territories came under corporate ownership with effect from 22 October 2021 giving rise to £98,000 
of goodwill.

Goodwill is deemed to have an indefinite useful life. It is currently carried at cost and tested annually for impairment by reference 
to the value of the relevant cash generating units (CGUs) to their recoverable amount. The Group has defined its key CGUs as 
Northwood, Newton Fallowell, Lovelle, Brook (incorporating BMS), Nicholas Humphreys and corporate-owned Belvoir offices. 
Where the recoverable amount is less than the carrying value, an impairment arises. During the year, goodwill was tested for 
impairment, with no impairment charge arising.

Newton Fallowell

Lovelle

Northwood

Brook (incorporating BMS)

Nicholas Humphreys

Corporate-owned Belvoir offices

Total

At 
31 December 
2020
£’000

At 
31 December 
2021
£’000

Additions
£’000

5,869

589

8,373

5,210

—

148

20,189

—

—

—

537

2,302

98

2,937

5,869

589

8,373

5,747

2,302

246

23,126

The recoverable amount of all CGUs has been determined based on a value in use calculation. These calculations use pre-tax 
cash flow projections over a period of five years, using Board approved budgets for the period to 31 December 2022, followed 
by an annual growth rate of 2% followed by a terminal growth rate of 2% (2020: 2%), discounted at a pre-tax discount rate of 
16.6% (2020: 12%) equivalent to the Group’s weighted average cost of capital.

The Directors do not consider goodwill to be impaired. The Directors believe that no reasonable possible change in assumptions, 
based on facts and circumstances in place at the year-end date, will cause the value in use to fall below the carrying value and 
hence impair the goodwill.

Annual report and accounts 2021 Belvoir Group PLC

65

Financial statements 
11 Investments
Investments in subsidiaries

Cost
At 1 January 2020

Additions

At 31 December 2020

Additions

At 31 December 2021

Provision for impairment
At 1 January 2020, 31 December 2020 and 31 December 2021

Net book value

At 31 December 2021

At 31 December 2020

Company
£’000

39,910

444

40,354

4,302

44,656

—

44,656

40,354

On 31 March 2021 the Company acquired 100% of the share capital of White Kite Holdings 2021 Limited for £4,078,000.

The remaining addition of £223,000 (2020: £444,000) related to the obligation to settle the share-based remuneration awarded 
to employees of Belvoir Property Management (UK) Limited.

On 31 December 2021 the assets and trade of Brook Mortgage Services Ltd were transferred to Brook Financial Services Ltd, 
at which point Brook Mortgage Services Limited became dormant.

As at 31 December 2021 the Company owned 100% of the ordinary share capital and voting rights of the following companies:

Subsidiary

Country of incorporation

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

Belvoir Property Management (UK) Limited5
Newton Fallowell Limited5
Northwood GB Limited5
Brook Financial Services Ltd5
Brook Mortgage Services Limited1,5
White Kite Holdings 2021 Limited5
White Kite Ltd4,5
Nicholas Humphreys Franchise Limited4
MAB (Gloucester) Limited1
Purely Mortgage Consultants Limited1
Goodchilds Estate Agents & Lettings Limited England and Wales
Claygold Property Limited2
Redwoods Estate Agents Limited2
Uplong Ltd3
Newton & Derry Limited3

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

England and Wales

Company 
number

3141281

5372232

3570861

7311674

Principal activity

Property sales and lettings franchising 

Property sales and lettings franchising

Property sales and lettings franchising

Financial services

03089887

Financial services

13208817

4545088

04582891

09668913

6521922

05249161

02649237

03416122

05816728

3695733

Holding company

Property sales and lettings franchising

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

1.  Subsidiary of Brook Financial Services Ltd.

2.  Subsidiary of Belvoir Property Management (UK) Limited.

3.  Subsidiary of Newton Fallowell Limited.

4.  Subsidiary of White Kite Holdings 2021 Limited.

5.   The Company has agreed to guarantee the liabilities of its trading subsidiaries, thereby allowing them to take exemption from an audit under Section 479A 

of the Companies Act 2006.

The registered office address for all subsidiary companies is the same as for the parent company (see note 1).

The carrying value of the investments has been considered for impairment and the Directors believe that the carrying value 
is supportable.

66

Belvoir Group PLC Annual report and accounts 2021

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements 
 
 
 
12 Financial assets
Financial assets at fair value through profit or loss

Cost
At 1 January 2020

Disposal – share options in Mortgage Advice Bureau (Holdings) plc

At 31 December 2020 and 31 December 2021

Provision for impairment
At 1 January 2020, 31 December 2020 and 31 December 2021

Net book value
At 1 January 2020

Disposal – share options in Mortgage Advice Bureau (Holdings) plc

At 31 December 2020 and 31 December 2021

Group
£’000

159

(159)

—

—

159

(159)

—

Financial assets at fair value through profit or loss comprised 40,000 share options in Mortgage Advice Bureau (Holdings) 
plc (“MAB options”) which vested in May 2020 at 1p per share and were sold on 7 September 2020 at £6.80 per share. The net 
proceeds were £271,000 and the gain of £123,000 on disposal was recognised in 2020 as other income.

13 Property, plant and equipment

Cost
At 1 January 2020

Additions

At 31 December 2020

Additions

At 31 December 2021

Accumulated depreciation
At 1 January 2020

Charge for the year

At 31 December 2020

Charge for the year

At 31 December 2021

Net book value

At 31 December 2021

At 31 December 2020

Group

Freehold
land
£’000

Freehold
property
£’000

Fixtures
and fittings
£’000

150

—

150

—

150

—

—

—

—

—

150

150

235

—

235

—

235

54

5

59

5

64

171

176

1,179

46

1,225

101

1,326

917

123

1,040

106

1,146

180

185

Company

Fixtures
and fittings
£’000

81

9

90

—

90

37

16

53

16

69

21

37

Total
£’000  

1,564  

46  

1,610  

101

1,711

971  

128  

1,099  

111  

1,210  

501

511  

Annual report and accounts 2021 Belvoir Group PLC

67

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14 Leases
Right-of-use assets

At 1 January 2020

Additions

Amortisation

At 31 December 2020

Additions

Disposals

Amortisation

At 31 December 2021

Lease liabilities

At 1 January 2020

Additions

Interest expense

Lease payments

At 31 December 2020

Additions

Disposals

Interest expense

Lease payments

At 31 December 2021

Maturity of lease liabilities

At 31 December 2021

At 31 December 2020

15 Trade and other receivables

Current
Trade receivables

Loans to franchisees 

Other debtors

Prepayments

Accrued income

Amounts owed by Group undertakings

Non-current
Loans to franchisees 

Group

Property
£’000

Motor
vehicles
£’000

Office
equipment
£’000

475

—

(110)

365

423

—

(152)

636

140

27

(81)

86

65

(14)

(77)

60

1

5

(2)

4

—

—

(1)

3

Group

Property
£’000

Motor
vehicles
£’000

Office
equipment
£’000

482

—

13

(120)

375

423

—

17

(164)

651

137

27

4

(83)

85

65

(18)

3

(75)

60 

1

5

—

(2)

4

—

—

—

(2)

2

Group

Up to 6 months
£’000

6–12 months
£’000

1–5 years
£’000

Over 5 years
£’000

101

91

90

84

436

289

86

—

Total
£’000

616

32

(193)

455

488

(14)

(230)

699

Total
£’000

620

32

17

(205)

464

488

(18)

20

(241)

713

Total
£’000

713

464

Group

Company

2021
£’000

1,616

805

2,300

405

479

—

5,605

2020
£’000  

1,601

1,020  

1,856  

202  

384  

—

5,063  

2021
£’000

2020
£’000

—

—

—

59

—

6,771

6,830

—

—

—

44

—

6,795

6,839

1,788

1,970  

—

—

68

Belvoir Group PLC Annual report and accounts 2021

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
15 Trade and other receivables continued
As at 31 December 2021 trade receivables of £1,460,000 (2020: £1,438,000) were not due. The expected loss rates are based 
on the Group’s historical credit losses experienced over the three-year period prior to the period end. The historical loss rates 
are then adjusted for current and forward-looking information on macro-economic factors affecting the Group’s customers 
and isolated items not deemed to be indicative of future credit losses. Trade receivables are collected using direct debit 
and historical credit losses are immaterial. At 31 December 2021 the Group has recognised a lifetime expected credit loss 
of £32,000 (2020: £36,000). 

At the year end £26,000 (2020: £45,000) of the franchise loan repayments were past the due date. Loans to franchisees 
are spread across varying terms. In determining the lifetime expected credit losses, the Board considers the recoverability of 
indebtedness from franchisees. There have been no changes to the estimation techniques or the significant assumptions made 
during the financial year. The recoverable amount is assessed by management as being the average of the multiples paid in 
acquiring portfolios during the year on behalf of our franchisees under our assisted acquisitions programme. Where relevant, 
forward-looking information has been incorporated into management’s assessment. The franchisee indebtedness risk profile 
has been assessed as follows:

•  lower risk: loans where recoverable amounts are higher than indebtedness and the probability of default is considered less 

than 1%, the impact of which would not be material; and

•  higher risk (significant increase in credit risk): loans where recoverable amounts are lower than indebtedness.

During the year the lifetime expected credit loss on franchisee indebtedness was increased by £119,000 (2020: £68,000).

Lower risk gross carrying value amount

Loss provision

Lower risk net carrying value amount

Higher risk gross carrying value amount

Loss provision: 

At 1 January

Utilised during the year

Increase in provision during the year

At 31 December 

Higher risk net carrying value amount

Total net carrying value amount

Group

2021
£’000

2,315

—

2,315

291

(252)

358

(119)

(13)

278

2020
£’000

2,511

—

2,511

731

(418)

234

(68)

(252)

479

2,593

2,990

Included within other debtors is £576,000 (2020: £461,000) due from advisers relating to commissions that are refundable to the 
Group when a life policy is cancelled within 48 months of the policy being written. As these balances have no credit terms, they 
can be recovered directly from subsequent new business entered into with the financial adviser.

Amounts owed by Group undertakings are due on demand and interest free. In assessing the expected credit loss, the general 
approach has been applied. Based upon historical performance and forward-looking factors, the subsidiary has resources to 
repay the amount outstanding at the year end; as such the probability of default is considered to be very low and any expected 
credit loss is insignificant. There has been no change in credit risk since initial recognition.

Annual report and accounts 2021 Belvoir Group PLC

69

Financial statements 
 
 
 
16 Assets held for sale
Group

At 1 January 2020

Additions

Disposals

At 31 December 2020

Disposals

At 31 December 2021

Total
£’000

—

767

(176) 

591 

(591)

—

The acquisition of Lovelle in January 2020 included five corporate-owned offices that have been held for resale. During 2020 the 
Horncastle office was franchised to the adjacent Newton Fallowell franchisee and Hessle, Skegness and Grimsby Sales were 
franchised to the respective branch managers. Total consideration was £176,000 in respect of these disposals. On 15 January 
2021, the remaining Grimsby Lettings office was franchised to the branch manager for £591,000. The trading results from these 
offices in 2020 were reported separately from continuing operations on the face of the Group statement of comprehensive 
income. Given the insignificant amount represented by the Grimsby Lettings office trading results for the first two weeks of 2021, 
these have not been reported separately.

17 Cash and cash equivalents

Cash and cash equivalents

18 Trade and other payables

Current
Trade payables

Refund liability

Other taxes and social security

Accruals

Deferred income

Other creditors

Amounts owed to Group undertakings

19 Borrowings

Current
Bank loans – term loan

Long term
Bank loans – term loan

Group

Company

2021
£’000

7,413

2020
£’000  

5,934  

2021
£’000

5,144

2020
£’000

4,411

Group

Company

2021
£’000

808

1,548

664

957

123

426

—

2020
£’000  

632  

1,293  

766  

924  

18  

216  

—  

4,526

3,849  

2021
£’000

2020
£’000

4

—

24

74

—

7

456

565

9

—

—

68

—

—

1

78

Group

2021
£’000

Company

2020
£’000  

2021
£’000

2020
£’000

861

861  

861

861

7,867

8,728

8,728  

9,589  

7,867

8,728

8,728

9,589

All current amounts are short term and their carrying values are considered reasonable approximations of fair value.

70

Belvoir Group PLC Annual report and accounts 2021

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
20 Maturity of borrowings

Group and Company
Repayable in less than six months

Repayable in seven to twelve months

Current portion of long-term borrowings
Repayable in years one to five

Total borrowings

Less: interest included

Total debt

Less: cash and cash equivalents

Net debt

2021
£’000

519

514

1,033

7,906

8,939

(211)

8,728

(7,413)

1,315

2020
£’000

528

523

1,051

8,939

9,990

(401)

9,589 

(5,934)

3,655

Borrowings comprise a term loan of £8,764,000 (2020: £9,654,000) secured by a fixed and floating charge over the Group assets 
which is repayable in half yearly instalments of £445,000 from June 2022 with a final payment of £7,868,000 in March 2023 and 
bears interest at 1.95% over the Bank of England base rate. The arrangement fee of £144,000 is being amortised over the life of 
the loan, which gave rise to a charge to the profit and loss account of £29,000 (2020: £29,000). All bank covenants were complied 
with throughout the year.

21 Called up share capital

Group and Company
Allotted, issued and fully paid

Ordinary shares of 1p each

At 1 January 2020

Issue of shares during the year:

23 January 2020 – share price 75p

10 September 2020 – share price 116p

At 31 December 2020

Issue of shares during the year:

8 January 2021 – share price 98p

15 January 2021 – share price 98p
11 March 2021 – share price 98p

10 June 2021 – share price 1p

10 June 2021 – share price 132p

10 June 2021 – share price 98p

13 July 2021 – share price 132p

13 July 2021 – share price 116p

13 July 2021 – share price 98p

15 July 2021 – share price 98p

11 August 2021 – share price 98p

9 September 2021 – share price 132p

9 September 2021 – share price 116p
9 September 2021 – share price 98p

9 September 2021 – share price 1p

At 31 December 2021

2021

2020

Number

£’000  

Number

£’000

37,292,113

373  

35,122,005

351

Group and
Company
Number

Nominal
share capital
£’000

Share
premium
£’000

34,938,606

349

12,006

163,399

20,000

183,339

35,122,005

30,612

61,224
12,000

687,709

260,000

57,612

60,000

20,000

10,000

30,612

10,000

235,000

20,000
30,612

644,727

2,170,108

37,292,113

2

—

2

351

—

1
—

7

3

1

1

—

—

—

—

2

—
—

7

22

373

121

23

144

12,150

30

59
12

—

341

56

79

23

9

30

10

307

23
30

—

1,009

13,159 

Annual report and accounts 2021 Belvoir Group PLC

71

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
22 Reconciliation of profit before taxation to cash generated from operations
Group

Profit before taxation

Depreciation and amortisation charges

Share-based payment charge

Impairment of franchisee loan book

Amortisation of debt costs

Finance costs

Interest paid on lease liabilities

Finance income

MAB share option recognition and related income

Increase in trade and other receivables

Increase in trade and other payables

Cash generated from operations

Company

Profit before taxation

Dividend received

Amortisation of debt costs

Finance income

Finance costs

Depreciation and amortisation charges

Decrease/(increase) in trade and other receivables

Increase/(decrease) in trade and other payables

Cash used in operations

2021
£’000

9,296

967

223

85

29

191

20

(167)

—

10,644

(186)

(120)

10,338

2021
£’000

7,418

(9,000)

29

—

191

16

(1,346)

9

486

(851)

2020
£’000

6,670

843

444

68

29

244

17

(181)

(112)

8,022

(569)

745

8,198

2020
£’000

5,901

(7,150)

29

(2)

244

17

(961)

(110)

(188)

(1,259)

23 Financial instruments
Capital management policy
The Group manages its capital to ensure its operations are adequately provided for as described below. The principal risks 
faced by the Group are detailed on pages 32 and 33. The Group’s objective when managing capital is to safeguard its ability 
to continue as a going concern and so provide increasing shareholder value. The Group is meeting this objective through a 
combination of underlying organic growth and targeted growth by acquisition, which will generate regular and increasing 
returns to shareholders.

The capital structure of the Group consists of cash and cash equivalents and equity attributable to the shareholders comprising 
issued capital, reserves and retained earnings as disclosed in the statement of changes in equity.

Financial instruments – risk management
The Group is exposed through its operations to the following financial risks:

•  interest rate risk;

•  credit risk; and

•  liquidity risk.

In common with all other businesses, the Group is exposed to risks that arise from its use of financial instruments. This note 
describes the Group’s objectives, policies and processes for managing those risks and the methods used to measure them. 
Further quantitative information in respect of these risks is presented throughout these financial statements. There have been 
no substantive changes in the Group’s exposure to financial instrument risks, its objectives, policies and processes for managing 
those risks or the methods used to measure them from previous periods unless otherwise stated in this note.

72

Belvoir Group PLC Annual report and accounts 2021

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements 
 
 
 
23 Financial instruments continued
Principal financial instruments
The principal financial instruments used by the Group, from which financial instrument risk arises, are included in the 
summary below.

Summary of financial assets and financial liabilities by category:

Financial assets
Trade receivables

Other receivables

Loans to franchisees 

Cash and cash equivalents

Financial liabilities
Trade payables

Refund liability

Loans and borrowings

Other creditors

Lease liabilities

Maturity analysis of financial liabilities:

In less than one year
Trade payables

Refund liability

Loans and borrowings

Other creditors 

Lease liabilities

In more than one year
Lease liabilities

Long-term borrowings

Group

Company

2021
£’000

1,616

3,989

805

7,413

2020
£’000  

1,601  

2,240  

1,020  

5,934  

2021
£’000

—

6,771

—

5,144

2020
£’000

—

6,795

—

4,411

13,823

10,795  

11,915

11,206

Group

Company

2021
£’000

808

1,548

8,728

426

713

2020
£’000  

632

1,293  

9,589  

216  

464  

2021
£’000

4

—

2020
£’000

9

—

8,728

9,589

—

—

—

—

12,223

12,194  

8,732

9,598

808

1,548

861

426

191

3,834

522

7,867

8,389

632  

1,293  

861  

216  

175  

3,177  

289  

8,728  

9,017  

4

—

861

—

—

865

—

7,867

7,867

9

—

861

—

—

870

—

8,728

8,728

All of the financial assets and liabilities above are carried in the statement of financial position at amortised cost. The above 
amounts reflect the contractual undiscounted cash flows, including future interest charges, which may differ from carrying 
values of the liabilities at the reporting date.

General objectives, policies and processes
The Board has overall responsibility for the determination of the Group’s risk management objectives and policies and, whilst 
retaining ultimate responsibility for them, it has delegated the authority for designing and operating processes that ensure 
the effective implementation of the objectives and policies to the Group’s finance function. The Board receives monthly 
reports through which it reviews the effectiveness of the processes put in place and the appropriateness of the objectives 
and policies it sets.

The overall objective of the Board is to set policies that seek to reduce risk as far as possible without unduly affecting the 
Group’s competitiveness and flexibility. Further details regarding these policies are set out below.

Interest rate risk
Interest rate risk arises from the Group’s management of interest-bearing assets and liabilities.

The Group does not use hedging products to manage interest rate risk but uses treasury products for deposits until such time 
as required for acquisitions as part of the Group’s acquisition strategy.

Annual report and accounts 2021 Belvoir Group PLC

73

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
23 Financial instruments continued
Credit risk
Credit risk is the risk of financial loss to the Group if a franchisee or a counterparty to a financial instrument fails to meet 
its contractual obligations. It is Group policy to assess the credit risk of new franchisees before entering contracts.

The highest risk exposure is in relation to loans to franchises and their ability to service their debt. The Directors have established 
a credit policy under which each new franchisee is analysed individually for creditworthiness before a franchise is offered. The 
Company’s review includes external ratings, when available, and in some cases bank references. The Group does not consider 
that it has a significant concentration of credit risk.

The credit risk for liquid funds and other short-term financial assets is considered small. The substantial majority of these assets 
are deposited with HSBC.

Liquidity risk
Liquidity risk arises from the Group’s management of working capital and the finance charges and principal repayments on 
its debt instruments. It is the risk that the Group will encounter difficulty in meeting its financial obligations as they fall due.

In order to maintain liquidity to ensure that sufficient funds are available for ongoing operations and future developments, 
the Group monitors forecast cash inflows and outflows on a monthly basis.

Fair values of financial instruments
Financial assets and liabilities are carried at amortised cost which equates to fair value. The Group’s management assessed 
that the fair values of cash, trade receivables, trade payables and other current liabilities approximate their carrying amounts 
largely due to the short-term maturities of these instruments.

24 Deferred taxation

Balance at 1 January

Acquisition in the year – attributable to intangible assets

Charged/(credited) to the income statement

Balance at 31 December

Deferred taxation has been provided as follows:

Attributable to intangible assets

Accelerated capital allowances

Recognition of deferred tax asset short-term timing differences

Group

Company

2021
£’000

1,446

631

795

2,872

2,862

120

(110)

2,872

2020
£’000  

1,440  

151  

(145)  

1,446  

1,836  

46  

(436)  

1,446  

2021
£’000

2020
£’000

5

—

—

5

—

5

—

5

7

—

(2)

5

—

5

—

5

The March 2021 Budget commitment to increase corporation tax to 25% with effect from April 2023 was substantially enacted 
in May 2021. As a result, deferred tax balances expected to reverse after April 2023 have been remeasured at 25%. There are 
no temporary differences for which deferred tax balances are unrecognised.

25 Acquisitions
Belvoir Group PLC acquired White Kite Holdings 2021 Limited on 31 March 2021, for cash consideration of £4,078,000. White Kite 
trades as Nicholas Humphreys, a network of 17 franchised estate agencies and three corporate-owned estate and lettings agencies. 

Brook Financial Services Ltd acquired Nottingham Mortgages Services Limited, the mortgage business operated by the 
Nottingham Building Society (“The Nottingham” or “NBS”) for cash consideration of £730,000. Renamed Brook Mortgage Services 
on completion, the mortgage business acquired operated a team of 27 advisers and administrators servicing The Nottingham’s 
branch members.

For both acquisitions, the goodwill represents the value attributable to the new businesses and the assembled and trained workforce.

Deferred tax at 25% has been provided on the value of the separable intangible assets. In respect of White Kite, initial deferred 
tax liability has been recognised on the customer relationships, brand and master franchise agreement acquired which is 
reduced subsequently in line with the amortisation period. Whilst the initial book value of goodwill is higher than the tax base, 
no deferred liability is recognised on goodwill. 

In October 2021 Belvoir Property (UK) Limited took back four London franchises which are now being managed by our Central 
Office in Grantham until a new franchise owner is appointed.

74

Belvoir Group PLC Annual report and accounts 2021

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements 
 
 
 
 
 
 
 
25 Acquisitions continued
The above transactions met the definition of a business combination and have been accounted for using the acquisition method 
under IFRS 3. The assets and liabilities below are shown at their provisional fair values as at acquisition.

Intangible assets – customer relationships

Intangible assets – master franchise agreement

Intangible assets – trade names

Trade and receivables

Cash

Trade and other payables

Deferred tax liabilities

Identifiable net assets acquired

Goodwill on acquisition

Consideration

Consideration settled in cash

Post-acquisition financial results

Revenue

Profit and loss

Belvoir London
£’000

White Kite
£’000

NMS
£’000

161

—

—

—

—

—

(44)

117

98

215

—

1,763

373

211

535

56

(575)

(587)

1,776

2,302

4,078

4,078

—

—

—

36

378

(221)

—

193

537

730

730

Nicholas 
Humphreys
£’000

2,147

579

Brook 
Mortgage
 Services
£’000

520

61

Total
£’000

1,924

373

211

571

434

(796)

(631)

2,086

2,937

5,023

4,808

Total
£’000

2,667

640

If the acquisitions had completed on the first day of the financial year, Group revenues would have been £31.1m and Group profit 
before tax would have been £9.6m.

26 Related party disclosures
During the year the Group paid fees of £55,000 (2020: £40,000) to The Property Ombudsman Limited, a company of which 
Michael Stoop is a director. The balance outstanding as at 31 December 2021 was £nil (2020: £nil).

During 2021, emoluments were paid to a person related to a Director of £950 (2020: £nil). The amount paid was commensurate 
with other employees performing a similar role with a similar level of qualification and experience.

During the year the Directors received the following dividends from their shareholdings:

Dorian Gonsalves

Louise George
Mark Newton
Michael Stoop

Paul George

Total dividends

During the year the Directors exercised the following share options:

Dorian Gonsalves

Louise George

Mark Newton

Dorian Gonsalves

Louise George

Total options exercised

29 October 2021

16 June 2021

30 October 2020

2021 interim
£’000

2020 final
£’000

2020 interim
£’000

26

16
17

1

1

61

25

3
22
1

1

52

Option
plan

Date
exercised

EMI

LTIP

LTIP

LTIP

EMI

10/06/2021

10/06/2021

10/06/2021

07/09/2021

07/09/2021

26

3
24
1

1

55

Options 
Number

200,000

515,782

171,927

644,727

175,000

1,707,436

Annual report and accounts 2021 Belvoir Group PLC

75

Financial statements 
 
 
 
 
26 Related party disclosures continued
During the year Belvoir Group PLC received a dividend of £9.0m (2020: £7.2m) from its subsidiary companies.

At the year end the Company was owed/(owing) the following amounts by/(to) subsidiary companies, all of which are payable 
on demand:

Belvoir Property Management (UK) Limited

Newton Fallowell Limited

Northwood GB Limited

Brook Financial Services Ltd

Goodchilds Estate Agents & Lettings Limited

White Kite Ltd

2021
£’000

5

1,370

20

5,376

(1)

(456)

2020
£’000

484

1,444

348

4,518

(1)

—

27 Share-based employee remuneration
The following share options issued were outstanding as at 31 December 2021:

Share option scheme

Date of issue

Quantity

Long-term incentive plan

Company Share Option Plan

30/06/2021

28/01/2020

532,142

253,365

785,507

The movement in the number of share options was as follows:

Exercise price
£

0.01

1.48

Vesting period

Expiry date

2 years and 9 months

30/06/2031

3 years

27/01/2030

Share option movement
At 1 January

Options granted in the year

Recognition of dividend equivalents upon options vested

Options exercised in the year

Options lapsed in the year

At 31 December

Exercisable at the end of the year

Options have been valued using the following inputs to the Black Scholes model:

Expected volatility (based on closing prices in the year prior to issue)

Expected life

Risk-free rate
Expected dividend yield

The Group recognised the following expenses relating to equity-settled share-based transactions:

Employee benefits (note 4)

2021
Number

2020
Number

2,443,473

2,149,071

635,183

—

(2,170,108)

(123,041)

285,689

216,436

(183,399)

(24,324)

785,507

2,443,473

Nil

595,000

CSOP

40%

LTIP

30%

3 years

3 years

0.5%
4.60%

0.5%
3.75%

2021
£’000

223

2020
£’000

444

28 Contingent liabilities
Belvoir Group PLC and its subsidiaries have a cross-company guarantee, which creates a fixed and floating charge on the 
assets of each company. As at 31 December 2021 the outstanding contingent liability under this agreement amounted to 
£8,764,000 (2020: £9,654,000).

76

Belvoir Group PLC Annual report and accounts 2021

Notes to the financial statements continuedFor the financial year ended 31 December 2021Financial statements 
 
 
 
 
 
 
 
 
 
29 Post-balance sheet events
Acquisition of Mr and Mrs Clarke
On 10 March 2022, Belvoir Group PLC acquired the entire share capital of Mr and Mrs Clarke Limited, which operates a national 
network of ten partners and associates operating a personal estate agency model. This transaction meets the definition of 
a business combination and will be accounted for using the acquisition method under IFRS 3.

The initial consideration of £0.023m was settled in cash from existing reserves post year end, and comprised substantially 
intangible assets and goodwill. A further £0.177m of cash was applied to the settlement of certain liabilities at completion. 

At the time that the financial statements have been authorised for issue, the initial accounting for this business combination 
is incomplete. As such the full disclosure of this business combination cannot be made at this time.

Annual report and accounts 2021 Belvoir Group PLC

77

Financial statementsNotice of Annual General Meeting
Belvoir Group PLC

Notice is hereby given that the Annual General Meeting of Belvoir Group PLC (the “Company”) will be held at Belvoir’s Central 
Office, The Old Courthouse, 60A London Road, Grantham, Lincolnshire NG31 6HR, at 10 am on 26 May 2022 for the purpose 
of considering and, if thought fit, passing the following resolutions. Resolutions 1–7 will be proposed as ordinary resolutions 
and resolutions 8–10 will be proposed as special resolutions.

Ordinary resolutions
1.  Report and accounts

 To receive the Company’s financial statements for the financial year ended 31 December 2021, together with the Directors’ 
and the auditor’s reports thereon.

2.  Declaration of dividend

 To declare a final dividend for the financial year ended 31 December 2021 of 4.5p per ordinary share payable on 30 May 2022.

3.  Re-appointment of auditor

 To re-appoint BDO LLP as auditor of the Company to hold office from the conclusion of this meeting until the conclusion 
of the next general meeting of the Company at which the Company’s accounts are laid.

4.  Auditor’s remuneration

To authorise the Directors of the Company (the “Directors”) to determine the auditor’s remuneration.

5.  Re-election of Paul George

 To re-appoint Paul George, who retires by rotation and offers himself for re-election under Article 71 of the Company’s 
Articles of Association, as Director.

6.  Appointment of Michelle Brook

 To appoint Michelle Brook, who having been appointed by the Board since the last Annual General Meeting is required under 
Article 71 of the Company’s Articles of Association to be re-elected, as Director.

7.  Appointment of Jon Di-Stefano

 To appoint Jon Di-Stefano, who having been appointed by the Board since the last Annual General Meeting is required under 
Article 71 of the Company’s Articles of Association to be re-elected, as Director.

Special resolutions
8.  Directors’ authority to allot shares

 That the Directors of the Company be and are hereby generally and unconditionally authorised for the purposes of Section 
551 of the Companies Act 2006 (as amended) (the “Act”) to exercise all the powers of the Company to allot shares in the 
Company, or to grant rights to subscribe for or to convert any security into shares in the Company (such shares and such 
rights to subscribe for or to convert any security into shares in the Company being “equity securities”) being on such terms 
and in such manner as they shall think fit, provided that this authority shall be limited to the allotment of equity securities up 
to a maximum aggregate nominal amount of £124,307, being one-third of the nominal value of the Company’s share capital, 
at any time (unless and to the extent previously renewed, revoked or varied by the Company in general meeting) during the 
period from the date hereof until the conclusion of the next Annual General Meeting of the Company or 15 months after the 
passing of this resolution (whichever is earlier), provided that the Directors of the Company may make an offer or enter into 
an agreement which would or might require equity securities to be allotted, offered or otherwise dealt with or disposed of 
after the expiry of such authority and the Directors of the Company may allot any equity securities after the expiry of such 
authority in pursuance of any such offer or agreement as if this authority had not expired.

9.  Directors’ powers to issue shares for cash 

 That the Directors of the Company be given power pursuant to Sections 570 and 573 of the Act to allot equity securities (as 
defined by Section 560 of the Act) of the Company for cash pursuant to the authority conferred by resolution 8 as if Section 
561 of the Act did not apply to any such allotment. This power is limited to the allotment of equity securities up to a maximum 
aggregate nominal amount of £37,292 (being equal to 10% of the Company’s share capital) and otherwise to the allotment of 
equity securities for cash in connection with a rights issue or other pre-emptive offer to holders of ordinary shares where the 
equity securities respectively attributable to the interest of such holders are proportionate (as nearly as may be practicable) 
to the respective numbers of ordinary shares held by them, but subject to such exclusions or other arrangements as the 
Directors of the Company may deem necessary or expedient to deal with any fractional entitlements or any legal or practical 
problems under the laws of, or the requirements of any regulatory body or any recognised stock exchange in, any territory, 
in each case at any time (unless the authority conferred by resolution 8 is previously renewed, revoked or varied) until the 
conclusion of the next Annual General Meeting of the Company or 15 months after the passing of this resolution (whichever 
is earlier), provided that before any such expiry the Directors of the Company may make an offer or enter into an agreement 
which would or might require equity securities to be allotted after the expiry of such power and the Directors of the Company 
may allot equity securities after such expiry under this power in pursuance of any such offer or agreement as if this power 
had not expired.

 The power granted by this resolution applies in relation to any sale or shares in an allotment of equity securities by virtue 
of Section 560(3) of the Act as if in the first paragraph of this resolution the words “pursuant to the authority conferred by 
paragraph 6 of this resolution” were omitted.

78

Belvoir Group PLC Annual report and accounts 2021

Shareholder information 
 
 
 
 
 
 
 
 
 
Special resolutions continued
9.  Directors’ powers to issue shares for cash continued

 The authority granted by this resolution shall replace all existing authorities to allot any shares in the Company and to 
grant rights to subscribe for or convert any security into shares in the Company previously granted to the Directors pursuant 
to Sections 551, 570 and 573 of the Companies Act 2006, save for any existing authorities in respect of options granted 
to employees.

10.  Authority to purchase shares (market purchases) 

 That the Company be and is hereby unconditionally and generally authorised for the purposes of Section 701 of the Act 
to make market purchases (within the meaning of Section 693(4) of the Act) of its ordinary shares of 1p each (“Ordinary 
Shares”) provided that:

(i)  the maximum number of Ordinary Shares authorised to be purchased is 3,729,211;

(ii)  the minimum price which may be paid for any such Ordinary Share is 1p;

(iii)  the maximum price which may be paid for an Ordinary Share shall be the higher of: 

a. 

 an amount equal to 105% of the average middle market quotations for an Ordinary Share as derived from the London 
Stock Exchange Daily Official List for the five business days immediately preceding the day on which the Ordinary 
Share is contracted to be purchased; and

b. 

 the higher of the price of the last independent trade and the highest current independent bid on the trading venue 
where the purchase is carried out; and

(iv)  this authority shall, unless previously renewed, revoked or varied, expire on the earlier of the date falling 15 months after 

the date of the passing of this resolution and the conclusion of the next AGM, but the Company may enter into a contract 
for the purchase of Ordinary Shares before the expiry of this authority which would or might be completed (wholly or 
partly) after its expiry.

 The Directors have no present intention to make such market purchases but consider it desirable for the proposed general 
authority from shareholders to be available providing the flexibility to do so.

By order of the Board

Louise George
Company Secretary

Notes:
1.   Please arrive 15 minutes prior to the start of the meeting.

2.   A member entitled to attend and vote at this meeting is entitled to appoint one or more proxies to attend and vote on his or her behalf. A proxy need not be 

a member of the Company.

3.  Completion and return of a form of proxy does not preclude a member from attending and voting at the meeting in person should he or she wish.

4.   A form of proxy is available on the Company’s website, www.belvoirgroup.com, or by request from the Company Secretary. To be valid for use at the 

Annual General Meeting, the form of proxy must be completed, signed and returned in accordance with the instructions printed on it, to Belvoir Group PLC’s 
registrar, Computershare Investor Services PLC, at The Pavilions, Bridgwater Road, Bristol BS99 6ZY, so as to be received as soon as possible but in any 
event not later than 10 am on Tuesday 24 May 2022.

5.   As permitted by Regulation 41 of the Uncertificated Securities Regulations 2001, members who hold shares in uncertificated form must be entered on the 
Company’s register of members by 6 pm on 24 May 2022 in order to be entitled to attend and/or vote at the meeting in respect of the number of shares 
registered in their name at such time. Changes to entries on the register of members after that time will be disregarded in determining the rights of any 
person to attend and/or vote at the meeting.

6.  Copies of the Directors’ service contracts will be available for inspection at the registered office of the Company during normal business hours.

Annual report and accounts 2021 Belvoir Group PLC

79

Shareholder information 
 
 
 
 
 
 
 
 
 
 
Corporate information

Board of Directors
Michael Stoop
Non-Executive Chairman 

Dorian Gonsalves
Chief Executive Officer

Louise George
Chief Financial Officer

Michelle Brook
Financial Services Director

Jon Di-Stefano
Non-Executive Director

Paul George
Non-Executive Director

Mark Newton
Non-Executive Director

Company Secretary
Louise George, FCA, ACIS

Registered office
The Old Courthouse  
60A London Road 
Grantham 
Lincolnshire 
NG31 6HR

Registered number
07848163

Country of incorporation
England and Wales

Website
www.belvoirgroup.com

Principal banker
HSBC UK plc
Donington Court 
Pegasus Business Park 
Herald Way 
East Midlands 
DE74 2UZ 

Nominated adviser and broker
finnCap Limited
1 Bartholomew Close 
London 
EC1A 7BL

Registrar and transfer office
Computershare Investor Services PLC
The Pavilions 
Bridgwater Road 
Bristol 
BS99 6ZZ

Independent auditor
BDO LLP
Chartered Accountants  
and Statutory Auditor 
2 Snowhill  
Birmingham  
B4 6GA

Lawyers
Browne Jacobson
Mowbray House 
Castle Meadow Road 
Nottingham 
NG2 1BJ

Hamilton Pratt
Franchise House 
3a Tournament Court 
Tournament Fields 
Warwick 
CV34 6LG

Corporate calendar

Preliminary announcement of full year results:
4 April 2022

Annual General Meeting:
26 May 2022

Half year results:
On or around 5 September 2022

80

Belvoir Group PLC Annual report and accounts 2021

Shareholder informationWe are 
Number 17

Find us on social media

@Belvoir-Group

@BelvoirFranch

@BelvoirUK

@BelvoirUK

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Belvoir Group PLC
07848163

The Old Courthouse 
60A London Road 
Grantham 
Lincolnshire 
NG31 6HR

www.belvoirgroup.com